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Entain

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Industry Gambling, Resorts & Casinos
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FY2023 Annual Report · Entain
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Annual Report 2023

Transforming

our
game

1 

Overview

8 

Strategic report

88  Governance

140  Financial statements

Introduction

01 
02  We are Entain
06 

Investment proposition

08  Chairman’s introduction
12  Chief Executive’s Review
18 

 The industry in which  
we operate

20  How we create value
23  Our strategic framework
38  Regulatory update
40  Sustainability
42  ESG Governance
44  Safer betting and gaming
46  Secure and trusted  

48 
50 

platform
 Working environment
 Positively impact our 
communities

88  Chairman’s Governance  

141   Independent Auditor’s 

Overview

Report

89  Board of Directors
92  Governance framework
98   Board Activities during   

2023

101  People & Governance  
Committee Report
104  Audit Committee Report
110  Sustainability &  

Compliance Committee  
Report

113   Directors’ Remuneration 

Report

160   Consolidated income 

statement

161   Consolidated statement of 
comprehensive income
162   Consolidated balance 

sheet

163   Consolidated statement of 

changes in equity

164   Consolidated statement of  

cash	flows

165   Notes to the consolidated  
financial	statements

138  Directors’ Report

215   Company income 

53  ESG KPIs
56  TCFD Statement
64 

 Engaging with 
stakeholders
	Chief	Financial	Officer’s	
Review

68	

79  ERM and Principal Risks
87  Viability Statement

statement

216  Company balance sheet
217   Company statement of 
changes in equity
218   Notes to the Company 

financial	statements

223  Glossary
224  Shareholder information
225  Corporate information

Strategic and operational highlights

Financial highlights

  Refreshed corporate strategy, focusing on 
three strategic objectives (Drive Organic 
Growth; Expand online margins; Empower 
growth in US) to deliver value for our 
shareholders as the next phase of our 
transformation

  Further expansion into regulated markets 
with leading market positions; expansion 
into Poland with acquisition of STS 
Holdings and partnership with TAB NZ 
providing unique access to New Zealand 
sports betting market

  Enhancement of in-house content and 

capabilities with acquisition of 365Scores 
and Angstrom Sports 

Group Revenue

Online Net Gaming Revenue

£4.8bn

+11% 2022: £4.3bn 

£3.4bn

+12% 2022: £3.1bn 

BetMGM Net Gaming Revenue1

Group Underlying EBITDA2

$2.0bn

+36% 2022: $1.4bn 

£1,008m

+1% 2022: £993.0m 

Loss after Tax from Continuing 
Operations

Adjusted Net Debt

  Strong performance of BetMGM boosted 

by product and tech enhancements 
including Single Account Single Wallet in 
27 markets

£879m 

2022: profit of £33m

  Only global operator with 100% revenue 
from regulated or regulating markets 

Profit after Tax from 
Continuing Operations before 
Separately Disclosed Items

  Launch of new sustainability strategy 

including an updated regulatory and safer 
gaming charter

£339m

2022: £224m 

£3.3bn

3.3x (3.1x proforma) 
2022: £2.8bn (2.8x)

Adjusted Diluted EPS 

44.2p

2022: 60.5p 

Entain plc  Annual Report 2023

1.  Represents NGR from 100% of BetMGM.
2.  Underlying EBITDA is earnings before interest, tax, depreciation and amortisation, 
share based payments and share of JV income. EBITDA is stated pre-separately 
disclosed items.

 
 
 
 
 
 
 
 
 
1 

Overview

8 

Strategic report

88  Governance

140  Financial statements

At Entain, we’re on a 
mission to provide our 
customers around the 
world with the most 
entertaining experiences, 
supported by market 
leading player protection 
across betting & gaming.

Entain plc  Annual Report 2023
Entain plc  Annual Report 2023

01

We are Entain

Betting and gaming is in our DNA. It’s the purple 
thread that drives our evolution, our people, and our 
purpose. We’re the brands our players hold in their 
hands – and heart. 

We only operate in regulated or regulating 
betting and gaming markets, which means 
we’re	focused	on	delivering	a secure	and	
trusted betting and gaming business for 
our stakeholders.	Now,	we	operate	in	over	
30 markets, with leadership positions in 
the	five	largest	regulated	markets	and	
two fastest growing – US and Brazil. And, 

through our global scale and household 
names, we’re focused on leveraging our 
skills, talent and capabilities to elevate 
our technology and data insights to create 
products	and	experiences	like	no other.

Entain, today.

Global & 
Diversified 
portfolio

Leading 
Responsible 
Operator

Leadership 
positions

High Quality 
Revenue & 
Growth

Largest  
sports betting  
& gaming 
platform

Customer 
Focused

130+

130 licences across  
>40 territories

40

Territories  
worldwide

33

Languages  
offered

42

Currencies  
accepted

02

Entain plc  Annual Report 2023

Our values
This year, we powered up our people 
with a new set of values and behaviours. 
These new values form the cornerstones 
of our culture, unlock the highest 
performance of our teams and lay the 
foundations for creating incredible 
experiences for our customers.

Our new values mean we’re all looking 
towards the same future. At Entain, we:

Do What’s Right  
We	put	our	customers	first	and	
play a leading part in protecting 
our players. We are creating a 
work environment where everyone 
can be themselves, and act with 
integrity all the time. To do what’s 
right we must keep ourselves 
honest so our people should never 
be afraid to speak out if something 
feels wrong. 

 Keep it Simple  
We make things easy for our 
customers by focusing on them 
and their needs. We’re clear on our 
goals and who’s accountable for 
what, so we all know what success 
looks like. We remove complexity 
wherever	we	find	it,	because	we	all	
perform better that way. 

Go Beyond  
We stay curious. We need to 
learn from our successes AND 
from setbacks to push forward. 
We surround ourselves with the 
best people and we put in the 
effort needed to turn ambitions 
into reality. We embrace 
change because that’s when 
progress happens.

   Win Together  

We have a shared vision for Entain. 
We collaborate, break down 
barriers and share ideas for the 
greater good. We never forget 
that we’re on the same side, so we 
treat everyone the way we want 
to be treated. We’re inspired by 
our teammates. We celebrate their 
success, because when they win, 
we all win together. 

1 Overview8 Strategic report88 Governance140 Financial statements  
  
  
We are Entain

Our divisions

2023 NGR Split

2023 Underlying EBITDA Split1

  Online 

  Retail 

  Other 

71% 

29%

–

  Online 

  Retail 

  Other 

75% 

25%

–

Online sports wagers

Retail sports wagers

£13.7bn

-3% 

2022: £14.1bn

£4.3bn

+12% 

2022: £3.9bn

1.   New opportunities and Corporate  
are excluded as they are negative.

Our leading brands

30+Leading brands

Our commitment  
to the game

Our commitment to sustainability

This year, we introduced our new 
Sustainability strategy. A strategy that 
makes a real positive impact in the 
communities in which we work and 
play, one that builds trust with wider 
society, and ensures we are a leader in 
player protection. 

We’re continuously building on insights 
and have refreshed our strategy 
across four pillars that encapsulat the 
sustainability issues that are most 
important to Entain, our customers, 
investors and partners:

  Be a leader in player protection: Player 
safety is a fundamental building block 
of our business and we are proud to 
play a leading role across our markets. 

  Provide a secure and trusted platform: 

We lead on integrity in everything 
that we do. From having the highest 
ethical standards, to only operating 
in regulated or regulating markets, to 
having an aim of gold standard data 
protection, and cybersecurity.

  Create the environment for everyone 
to do their best work: We attract a 
broad and diverse audience from the 
inside out. 

  Positively impact our communities: We 
play our role in limiting global warming 
to no more than 1.5°C and we create a 
positive impact on our communities.

Read more about our sustainability 
strategy and commitments in 2023 here.

Our commitment to the customer

1.  Customers are the focus of everything 

we do.

2.  Our purpose is to provide them with 
the most entertaining customer 
experience supported by market-
leading player protection.

3.  We will offer them exciting and 

trusted sports betting and gaming 
products and services.

4.  Listen to and respond to 

customer needs.

5.  Using our technology platform, 
we will continuously innovate to 
introduce new products and create a 
personalised and localised experience 
for each of our customers.

Entain plc  Annual Report 2023

03

1 Overview8 Strategic report88 Governance140 Financial statementsOur timeline of transformation

Growth through transformative acquisitions

Business alignment to 100% regulated markets

July 2018 – Created BetMGM, 50/50 
Joint Venture with MGM Resort

December 2020 
– GVC Holdings 
renamed Entain plc

February 2016 – 
GVC acquisition of 
bwin.party

March 2018 – GVC and Ladbrokes 
Coral Group completed, creating one 
of the largest listed online gaming 
businesses in the world

2016

2017

2018

2019

2020

Corporate activity

–February – GVC admitted  
to LSE Main Market

04

Entain plc  Annual Report 2023

Leadership changes

– February – Barry 
Gibson appointed 

Group’s Non- 

executive Chairman.

– July – Shay Segev 
appointed as 
CEO, succeeding 
Kenneth Alexander.

Corporate activity

– November – new 
corporate strategy 
announced – project 

Sunrise re 100% 
regulated markets)

Leadership changes

– January –  

Jette Nygaard-

Andersen appointed 

as CEO

M&A activity

– March – acquisition of 

Enlabs (Baltics)

– March – acquisition of 

Bet. pt (Portugal)

– July – acquired 

remaining 49% 

of Crystalbet

– September – acquisition 

of unikrn (esports and 

skill- based wagering)

1 Overview8 Strategic report88 Governance140 Financial statementsEvolved strategy

August 2022 – 
formation of Entain 
CEE (venture with 
EMMA Capital, to 
create a strategic 
platform across CEE)

2021

2022

Leadership changes

M&A activity

December 2023 – secured DPA to conclude 
HMRC investigation into legacy business

November 2023 – new evolved 
3-year plan: organic growth, margin 
expansion and US market share.

2023

Leadership changes

– January –  
Jette Nygaard-

Andersen appointed 

as CEO

M&A activity

– March – acquisition of 
Enlabs (Baltics)

– March – acquisition of 
Bet. pt (Portugal)

– January – acquisition of 
Klondaika (Latvia)

– December –  Jette Nygaard-Andersen resigns 
as CEO. Stella David becomes Interim CEO

– February – acquisition 
of Avid Gaming/Sports 

Interaction (Canada)

–  March – acquired 
Totolotek (Poland)

– November – acquisition 
of SuperSport (Croatia)

M&A activity

– January – acquisition of BetCity (Netherlands)

– March – announced partnership with TAB NZ

– June – announced 365 Scores acquisition

– August – completed acquisition of STS

– October – completed acquisition of Angstrom Sports

– July – acquired 
remaining 49% 

of Crystalbet

– September – acquisition 
of unikrn (esports and 

skill- based wagering)

Corporate activity

– January – accelerated exits from unregulated market

– June – equity raise

Entain plc  Annual Report 2023

05

1 Overview8 Strategic report88 Governance140 Financial statements 
Investment proposition

Entain is a leading consumer-focused business 
operating in the global betting and gaming 
industry which enjoys attractive dynamics and 
structural market growth. 

Our strong local brands supported by 
in-house technology and operational 
capabilities, enable leading positions in 
regulated markets. 

Execution of our focused strategic 
objectives of organic growth, margin 
expansion and US market share, will 
deliver sustainable long term value for 
our stakeholders.

Operates in  
large and  
growing markets

Diversified  
regulated  
operator

  Attractive global industry dynamics

  Portfolio optimised for growth and ROI

  Structural market drivers 

  100% regulated or regulating markets 

  High-single-digit % growth across our markets

	 Diversified	by	geography,	product	&	customer	

  Strong brands underpin leading 
market positions 

Read more: pages 18-19

Read more: page 26-37

06

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statements 
 
Investment proposition

Entain is a differentiated customer-focused business 
operating in a global industry with attractive growth 
dynamics.	We	are	the	most	diversified,	leader	of	scale	
in our sector, with superior growth embedded across 
our	business,	delivering	profitable	and	sustainable	
returns for our stakeholders.

Focused  
execution of 
strategic targets

Superior  
financial  
returns

Execution plan

  Target revenue growth ahead of our markets

  Increased localisation driving engagement & 
retention

  Operational leverage supports 
margin expansion 

  Disciplined capital allocation 

  A leader in player protection

	 Strong	operating	cash	flow	&	balance	sheet

  Progressive dividend policy 

Read more: pages 23-25

Read more: pages 68-77

Online NGR

Dividend

+12%(CC)

+17.8p

2022: 17p 

BetMGM NGR

+36%

Entain plc  Annual Report 2023

07

1 Overview8 Strategic report88 Governance140 Financial statements 
 
 
1 

Overview

8 

Strategic report

88  Governance

140  Financial statements

Chairman’s introduction

J M Barry Gibson
Chairman

08

Entain plc  Annual Report 2023
Entain plc  Annual Report 2023

Chairman’s introduction

Reflecting on the last year, I would best describe 2023  
as a period of necessary, but ultimately positive, 
transition for Entain. We strengthened our revenue 
base, enhanced our Board, and delivered a satisfactory 
resolution to our previous regulatory issues. 

We’ve	made	significant	strategic	progress;	
lessons have been learned on operational 
implementation and we draw to a close a 
period overshadowed by the behaviours of 
a different era. Entain can now look forward 
confidently	as	a	global	operator	with	a	
clear and sustainable strategy, supported 
by the hard work and commitment of our 
31,000 colleagues. 

This year the business has: 

  Delivered Total Group revenue growth of 
14%, including our 50% share of BetMGM 

  Finalised a £585m Deferred Prosecution 

Agreement (DPA) to conclude the 
HMRC investigation into activities by 
the company’s legacy Turkish-facing 
business, which was sold in 2017.

Financial performance 

During 2023, we delivered Total Group 
revenue growth of 14%, with Group Net 
Gaming Revenue (NGR), excluding our 50% 
share in BetMGM, growing 11%. However, 
this was down 2% on a proforma basis 
reflecting	the	operational	and	regulatory	
challenges the organic business faced. 

We delivered EBITDA of just over £1bn, 
despite	sacrificing	profits	as	we	re-shaped	
the business to focus on regulated markets. 
Our balance sheet is robust and while 
leverage is above levels we would ideally 
like over the longer term, our balance sheet 
and available cash is healthy. As a result, 
we are continuing with our progressive 
dividend with a payment of approximately 
£113m for the year.

  Accelerated our exit from unregulated 
markets, delivering our commitment to 
only operate in regulated markets.

  Expanded into new regulated 

markets, in particular Poland and New 
Zealand, whilst withdrawing from less 
attractive opportunities.

	 Refined	our	operational	strategy	to	

streamline the business, grow revenues 
and improve margins, as well as invest 
behind our US business to drive market 
share gains.

  Refocused our leadership under our 

Interim Chief Executive, Stella David, and 
added new expertise to our Board.

  Led by example in our commitment 

to safer gambling and player 
protection and won recognition for 
our positive contribution to corporate 
social responsibility. 

Deferred Prosecution agreement 

December’s Deferred Prosecution 
Agreement with the Crown Prosecution 
Service was important in drawing a much-
needed line under legacy GVC issues. 
Confronting these challenges was never 
going to be easy, but we can be proud of 
the positives – particularly the recognition 
of Entain’s extensive co-operation, the 
“wholesale changes” within our business 
and above all, the acknowledgement 
that “the company in its current form is 
effectively a different entity”.

Those welcome comments on Entain 
and	our	transformation	reflect	our	
commitment to operate only in markets 
that are regulated or have a clear 
pathway to regulation. We are proud 
of that commitment to deliver higher 
quality and more sustainable revenues 
in the future despite forgoing around 

Entain plc  Annual Report 2023

09

1 Overview8 Strategic report88 Governance140 Financial statementsChairman’s introduction

Over	time	the	wider	benefits	of	regulation	
will	far	outweigh	the	short-term	financial	
cost	of	market	exits.	I’m	confident	that	
because of our strategic decisions, we are 
now	firmly	on	the	right	road	to	deliver	the	
enhanced value our shareholders and other 
stakeholders deserve and expect.

Strategic focus on regulated  
growth markets

Having gone through a period of re-focusing 
our	portfolio,	we	are	now	the	most	diversified	
operator of scale in our sector working 
exclusively in regulated or regulating markets. 
While M&A activity will be much slower going 
forward as our focus shifts to organic growth, 
we made some key strategic transactions for 
the business in 2023. 

£100 million of EBITDA from those 140 + 
unregulated markets that we have now 
exited. In our industry we must embrace 
regulation, it’s the right thing for our 
customers and it’s the right thing for our 
stakeholders. Good regulation, properly 
implemented and well enforced, is good 
for our business. It improves visibility and 
stability of earnings, and means that the 
most credible, respected and responsible 
operators can engage with customers. 
We work constructively with industry 
bodies and regulators around the globe to 
ensure	that	wherever	we	can	we	influence	
the development and implementation 
of better regulation and its application. 
We are continuing to cooperate fully with 
AUSTRAC in relation to their investigation 
into our Australian business, which 
commenced in September 2022 and 
remains ongoing.

10

Entain plc  Annual Report 2023

Geographically, we embedded our footprint 
in Central and Eastern Europe in 2023 
with Entain CEE’s acquisition of STS, the 
leading sports-betting operator in Poland. 
Following our acquisition of SuperSport in 
Croatia during 2022, STS further consolidates 
our position across the region, with a 
regulated betting market which is expected to 
continue to grow rapidly in the years ahead. 
Similarly, our 25-year partnership with TAB 
NZ, secured Entain’s position as the sole 
licensed operator with access to the very 
attractive New Zealand market. 

We also enhanced our technology and 
product capabilities in the US market with 
the acquisition of Angstrom Sports, which 
will provide an unrivalled experience for our 
customers in the U.S., the most important 
and fast-growing new regulated market in 
the world. Additionally, bringing 365scores, 
one of the world’s leading scores and sports 
media companies into our group, supports 
our ambitions of improving the customer 
experience and broadening our pathways to 
growing our customer audiences.

Driving operational focus

In our rapidly consolidating global industry, 
acquisitions have been important in 
cementing the strategy of our business 
and securing leading positions in attractive 
regulated markets. As we look forward, in 
November we revised our strategic targets, 
outlining our plans to drive organic growth 
expand our EBITDA margins to 28% by 2028 
and deliver on our market share ambitions in 
the US. We cannot be complacent and must 
recognise that we have to deliver operational 
excellence on time, every time and our 
management are focused on delivering a 
stronger performance in the coming year.

Looking forward we have many opportunities 
to improve our performance. Most importantly 
we	must	better	leverage	the	benefits	of	
our	scale	whilst	being	agile	to	fine	tune	our	
offering to customers and to respond to 
changing markets. In the US we’re more 
excited than ever about the prospects for 
BetMGM and are working with our partners 
in MGM to drive our market share to at least 
20%. The recent introduction of a new single 
wallet capability, new apps and games are 
just the beginning of improvements we have 
been working hard to deliver and they are 
already demonstrating great improvements 
for our customers.

1 Overview8 Strategic report88 Governance140 Financial statementsChairman’s introduction

Amidst all the change, another thing that will 
never falter is our commitment to investment 
in people and making a positive contribution 
to the communities in which we operate, 
such as through our Entain Foundation. 

The Entain Team

Suffice	to	say	any	business	as	complex	and	
geographically spread as ours has to rely 
on a committed team of highly talented 
individuals. During this last year we have 
benefited	from	over	30,000	people	working	
every day to deliver better service and 
results. On behalf of the Board, I would 
like to thank each and every one of our 
colleagues for the hard work, loyalty and 
enthusiasm they have shown. 

Note
1.  Underlying EBITDA is earnings before interest, tax, 

depreciation and amortisation, share based payments 
and share of JV income. EBITDA is stated pre-
separately disclosed items.

2024 Ricky Sandler, the Chief Executive 
of our shareholder Eminence Capital, was 
also appointed to our Board and to our new 
Capital Allocation Committee. Ricky knows 
our business extremely well and his focus will 
be on generating value for all shareholders. 
Nobody has a monopoly on wisdom and as 
Chairman	I	believe	Entain	will	benefit	from	
the fresh perspectives and constructive 
challenge that both Ricky and Amanda 
bring. We anticipate further Non-Executive 
Director appointments over the coming 
weeks and recognise that we need to re-
balance the board’s gender balance following 
recent changes.

Pierre Bouchut has also become our 
Senior Independent Director and Virginia 
McDowell has been appointed as Chair of the 
Remuneration Committee. I am chairing the 
People and Governance Committee together 
with our new Capital Allocation Committee, 
which has a clear mandate to ensure a 
disciplined return on investment from the 
markets and products we choose to prioritise. 
Importantly	it	underlines	our	firm	commitment	
to deliver shareholder value. 

Safer gambling and  
community engagement

Even though Entain has seen much 
transition as a business this year, player 
protection remains vital. We continue to 
ensure we provide an environment that 
is as safe as possible for our customers. 
We care about our customers, and we want 
them to enjoy their experience, which is why 
we developed our Advanced Responsibility 
and Care programme to provide an invisible 
safety net. ARC has already delivered 1m 
proactive interactions, and protected 400k 
unique customers from harmful play. 

We must better 
leverage	the	benefits	of	
our scale whilst being 
agile	to	fine	tune	our	
offering to customers 
and to respond to 
changing markets.”

Our newly formed capital allocation 
committee has begun reviewing Entain’s 
markets with the goal of maximizing 
shareholder value of the portfolio. This will 
help the company to effectively manage 
its balance sheet as well as be in a 
position to make further investments in 
growth opportunities.

Fresh perspectives and leadership

I’d like to thank Jette Nygaard-Andersen 
for her hard work leading the business for 
nearly three years. Having taken the reins 
amid the Covid pandemic, she set in place 
the foundations of our regulated markets 
strategy, executing our portfolio re-shaping 
and	leading	significant	acquisitions	as	
well as enhancing our management team. 
Jette offered leadership at a time of great 
change and challenge for our business. 
The conclusion of the HMRC investigation 
through the DPA and our revised strategy 
provided a natural transition point. 

The Board was pleased to be able to call on 
Stella David to take on the Chief Executive 
Officer	role	on	an	interim	basis.	Stella	knows	
the business extremely well and as an 
experienced leader with a strong track 
record	across	many	fields,	she	is	well	placed	
to drive operational delivery while we seek 
a	permanent	Chief	Executive	Officer	–	a	
process that is well advanced.

Alongside refreshed leadership, we have also 
brought fresh experience to the wider board. 
We welcomed Amanda Brown as a new 
Non-Executive Director and Remuneration 
Committee member in November. 
Amanda brings extensive commercial and 
Human resource experience to us. In January 

Entain plc  Annual Report 2023

11

1 Overview8 Strategic report88 Governance140 Financial statements1 

Overview

8 

Strategic report

88  Governance

140  Financial statements

Chief Executive’s Review

Stella David
Interim Chief Executive Officer

12
12

Entain plc  Annual Report 2023
Entain plc  Annual Report 2023

Chief Executive’s Review

Dear Shareholder

Entain is a leading sports betting and gaming 
business, operating in a global industry with 
attractive dynamics and structural growth. We are 
the most diversified leader of scale in our sector, 
only operating in regulated or regulating markets. 
Our strong brands, leading market positions and 
increasingly localised offering are supported by in-
house technology and product capabilities.

The Group’s strategy is focused on 
delivering the most entertaining customer 
experience supported by market leading-
player protection to deliver quality 
growth and sustainable returns for 
our shareholders.

While 2023 presented many challenges 
and our performance in some of our 
markets was behind our expectations, 
overall we made good strategic progress. 
We re-shaped our geographic footprint 
enabling us to focus on leadership positions 
in regulated or regulating markets, 
broadened our customer engagement 
and continued to implement leading 
player safety measures. We also secured 
a conclusion to a material overhanging 
legacy issue.

Reflecting the significant progress made 
in re-focusing our business, in November 
2023 we revised our strategic ambitions, 
focusing on key objectives and priorities 
for the next three years that will drive 
shareholder value. 

One of these changes has been leadership. 
I have been on Entain’s board as Senior 
Independent Director since March 2021 
and was honoured to accept the role of 
Interim CEO. Although my appointment is 
on an interim basis, the business will not be 
treading water. We have clear targets to 
deliver. I will focus on driving the execution 
of our revised strategic priorities until the 
appointment of a new, permanent, CEO.

Performance in 2023 

During 2023, we achieved total revenue 
growth of 14%, including our 50% share 
in BetMGM, in spite of operational and 
regulatory challenges. We expanded into 
the regulated markets of Croatia, Poland 
and New Zealand as well as adding to 
our capabilities with the acquisitions of 
365Scores and Angstrom.

Entain’s operations now span over 
30 regulated or regulating territories, 
with established brands supporting 
leading positions in many of our markets. 
Regulation remains an over-arching 
factor in our industry and for the 
Group’s performance. Clear regulatory 
frameworks that are appropriate and 
well enforced, are positive for us and our 
customers. However, in the short term, 
they can create headwinds as significant 
changes are put in place and uneven 
implementation can occur ahead of 
consistent enforcement.

During 2023, we managed regulatory 
change in a number of our larger markets, 
impacting headline organic performance. 
The most notable being our implementation 
of ever-tightening UK affordability 
measures and the persistent lack of 
impactful regulatory oversight in Germany. 
We estimate the aggregate of regulatory 
impacts was a negative 6ppt headwind 
to Online NGR performance in 2023. 
As a result, proforma3 organic Online NGR 

Entain plc  Annual Report 2023

13

1 Overview8 Strategic report88 Governance140 Financial statementsChief Executive’s Review

was down 3%cc2 versus the prior year, 
whilst proforma3 Retail NGR grew 2%cc2. 
Total Group NGR, including our 50% share 
of BetMGM was up 14% and up 2%cc2 on a 
proforma3 basis. 

We also continued to improve the 
sustainability of our business, ensuring 
more diversified, sustainable and 
ultimately higher quality earnings. 
We achieved another record level of 
active customers, with proforma3 actives 
+10%, demonstrating the underlying 
strength in our core business as well 
as our broadening, more recreational 
customer base.

In the UK, Online NGR was down 6%, 
reflecting the ongoing digestion of 
regulatory changes. We estimate that we 
experienced a headwind of approximately 
c10ppt to our Online NGR growth. 
Unfortunately, this drag did not ease during 
H2 as we expected due to the imposition of 
further affordability measures. The iterative 
imposition of cumulative safer gambling 
measures throughout 2023 has resulted in 
overly complex journeys for our customers. 
We continue to believe that restrictions 
should be personal and appropriate for 
each customer, however, we must ensure 
the experience for our customers is smooth. 
In the short term we expect that the 
measures currently in place will continue 
to weigh on performance. However, we are 
encouraged that our industry and regulator 
are working together to agree a pragmatic 
framework for customer safer gambling 

14

Entain plc  Annual Report 2023

checks. If implemented, as currently 
anticipated, these will provide a clear and 
consistent approach to player protection 
for customers across all operators in the 
UK. Our focus remains firmly on acquisition 
and retention of customers to grow market 
share. In 2023 we grew UK online actives 
by +18% driven by continued customer 
engagement with exciting marketing 
campaigns, new product releases and 
wider offering enhancements. 

UK Retail NGR was up +2% on a LFL4 
basis with a good performance in both 
sports and gaming across both machines 
and OTC. Our strong performance is 
underpinned by our market leading retail 
offering reaching a broader demographic 
of customers supported by exclusive and 
in-house content coupled with digital in-
shop experiences.

Our business in Italy continues to perform 
well, with online NGR up +3%cc2 versus 
2022. The underlying market growth 
remains strong and omni-channel 
operators continue to outperform. 
Despite increased competitive activity, 
Eurobet, bwin and GiocoDigitale grew 
actives +13% by leveraging our omni-
channel proposition, brand strength and 
ongoing investment in our products. 
Retail NGR was up +16%cc2 and the retail 
shop network remains invaluable to our 
omni-channel offering, with combined 
Online and Retail NGR +63%cc2 versus 
pre-Covid levels.

Combined Online NGR in Australia and 
New Zealand was up 11%cc2, although 
down -5%cc2 on a proforma3 basis. 
In Australia, whilst we experienced a softer 
market along with increased competition, 
our Ladbrokes and Neds brands continue 
to deliver unique content and engaging 
products. Entain Australia’s partnership 
with TAB NZ also provides a broader 
differentiated experience for sports 
betting customers in New Zealand as 
well as Australia, and we look forward to 
customers in New Zealand enjoying an 
enhanced experience as our offer migrates 
to Entain Australia’s technology platform  
in 2024.

Our NGR in Brazil was down 14%cc2 
year on year reflecting our disappointing 
operational execution in early 2023. 
We installed a new management team, 
taking swift action to realign customer 
acquisition channels, payment processing 
and product engagement, and are pleased 
to be seeing positive signs from the impact 
of these actions taken. As the Brazilian 
sports betting and gaming regulation 
progresses towards licencing during 
2024 the market will remain intensely 
competitive. However, we remain excited 
for our Brazilian business and believe we 
are well positioned in this fast growing 
regulated market. Sportingbet remains 
a strong brand and we are focused 
on rebuilding market share growth, 
leveraging an improved app experience, 
product innovation, as well as our 

1 Overview8 Strategic report88 Governance140 Financial statementsChief Executive’s Review

Aligned with our 
strategy, 2023 
saw delivery of 
growth coupled with 
sustainability, ensuring 
more diversified, 
sustainable and 
ultimately higher 
quality earnings.”

365Scores acquisition supporting growth 
going forward.

Entain’s CEE business continues to 
perform strongly, maintaining its market 
leadership with the SuperSport brand 
in Croatia and expanding our presence 
across the CEE region with the acquisition 
of STS Holdings in Poland. Proforma3 NGR 
was up 13%cc2 for Online and 4%cc2 
for Retail on a constant currency basis. 
SuperSport proforma3 Online NGR grew 
29%cc2 benefitting from its leading omni-
channel offering and its first to market 
cashout offering, whilst STS Online NGR 
was flat year on year, reflecting its sports 
only offering impacted by customer friendly 
sporting results in October offsetting 
prior growth. 

Our Crystalbet brand remains the market 
leader in Georgia and continues to perform 
well. Online NGR grew +7%cc2, reflecting 
the strength of our operations and brand, 
and sees us well positioned as the market 
digests increases in online gaming taxes 
and licence costs in 2024.

Enlabs continues to perform well, with 
profoma NGR +3%cc2 despite some 
markets in the Baltics and Nordics 
experiencing more challenging economic 
environments. Enlabs delivered +13% 
growth in active customers supported 
by localised offering of sports and 
gaming products.

In Germany, we continue to see the 
impact of new regulatory measures 
alongside limited regulatory enforcement. 
Despite some unregulated operator 
exits during 2023, the uneven operating 
landscape remains a significant challenge 
to licenced operators adhering to 
regulation. Our Online NGR for Germany 
declined year on year. However, our bwin 
brand continues to be strong and we 
remain positive on the German market’s 
long-term prospects, but regulatory 
enforcement is critical. 

During 2023, we added further capabilities 
to evolve our offering and customer 
engagement further. Our acquisitions of 
365Scores and Angstrom Sports enable us 
to expand our content, data and analytical 
capabilities, and ultimately enhance our 
customer’s experience. 

365Scores is one of the world’s leading 
sports apps providing highly engaged 
sports fans real time action and results. 
Its access, content and data insights are 
a key part of how we are reinvigorating 
our offering in Brazil and addressing this 
exciting regulating growth opportunity. 

Arguably the most significant for 
our business, particularly for the US 
opportunity and BetMGM’s performance, 
was our acquisition of Angstrom Sports. 
Angstrom will provide next generation 
sports modelling, forecasting and data 
analytics. BetMGM is already seeing 
benefits from offering customers more 
betting markets and more accurate pricing. 
With this addition, Entain will become 
the only global operator with a full in-
house suite of end-to-end analytics, risk 
and pricing capabilities for US sports 
betting products. 

We are excited to build on BetMGM’s 
momentum and successes during 2023. 
Its performance inline with targets and 
achievement of H2 EBITDA profitability 
validates our business model and sees 
BetMGM in position to be self funded 
going forward.

BetMGM is established as one of the 
leaders in the fast-growing, highly 
competitive US sports betting and iGaming 
market. In 2023, BetMGM continued 
delivering good growth, with NGR up 36% 
to $1.96 billion and achieved profitability 
over the latter three quarters of the year. 
Our products are available in 28 markets 
with a combined market share of 14%5 in 
sports betting and iGaming across the US.

Entain plc  Annual Report 2023

15

1 Overview8 Strategic report88 Governance140 Financial statementsChief Executive’s Review

BetMGM also made fantastic progress 
against key strategic initiatives, solidifying 
the foundations for 2024 and beyond. 
As well as delivering substantial 
enhancements to our app features, design 
and speed, the seamless execution of 
SASW functionality across 21 states was 
the most significant upgrade to BetMGM’s 
customer experience. BetMGM players can 
now travel across these states, betting 
with the same account credentials and 
wallet. We have already seen improved 
retention KPIs, a 5x increase in new state 
bettors who had previously played with 
BetMGM in a different state, with multi-
state customers now representing over 
20% NGR. Together with our partner, MGM 
Resorts International, we look forward 
to unlocking this powerful differentiator 
for BetMGM customers in Nevada, with 
state regulator’s approval of our SASW 
functionality expected during 2024. 

Revised strategic priorities 

The Group has been transformed over 
the last four years since becoming Entain, 
delivering an improved sustainable 
business only operating in regulated or 
regulating markets. In November 2023 we 
updated our corporate strategy, focusing on 
three strategic objectives to deliver value 
for our shareholders as the next phase of 
our transformation:

  Drive organic growth

  Expand online margins

  Empower growth in US 

Drive Organic Growth – We are 
rebalancing our portfolio to prioritise 
growth and returns, exiting smaller markets 
where the timeframe for suitable returns 
is too long, such as Chile, Peru, Zambia 
and Kenya. In addition, we have closed our 
B2C operations of Unikrn and are focusing 
on delivering the Unikrn eSports offer 
through our existing sports betting and 
gaming brands. 

We are refocusing our operational 
execution on customer acquisition and 
retention, by reinvigorating our acquisition 
channels and accelerating technology and 
product delivery. In two of our markets, UK 
& Brazil we see significant opportunities 
to drive value through our commercial 
excellence programme, including, simplified 
and streamlined customer journeys, 
more effective marketing, improved app 
experience and products, especially in 
sports betting.

Player protection remains embedded in our 
ambition to deliver the best experience for 
customers, however, our approach must 
evolve along with our offering, ensuring it is 
localised and appropriate for each market.

Margin Expansion – Having grown rapidly 
through M&A we now need to focus on 
simplifying our operations, removing 
duplication and enabling greater agility. 
Our efficiency programme, Project Romer, 
will not only improve ways of working for 
our teams, but will also unlock efficiencies 
through operational streamlining, 
functional integration and restructuring, 
as well as deliver net cost savings of £70m 
by 2025. Coupled with maximising our 

operational leverage we can expand our 
EBITDA margins over time, creating better 
returns for our shareholders.

US Market Growth – Our focus to drive 
our US performance remains a key 
strategic priority. BetMGM is established 
as one of the leaders in this fast growing 
highly competitive industry. Much of 
this success is underpinned by Entain 
technology and product capabilities, which 
have been significantly strengthened for 
our US proposition. Entain’s acquisition 
of Angstrom further accelerates this, 
particularly for our parlay and in-play 
products with Same Game Parlay (“SGP”), 
SGP+ and new LIVE SGP pricing models. 
Our strategic roadmap for 2024 sees 
BetMGM invest behind this strengthening 
and differentiated offering. BetMGM’s 
Big Game commercial campaign, as well 
as partnership with X, demonstrate the 
drive behind the brand to accelerate player 
acquisition and retention. BetMGM is the 
only top three operator with a licenced 
mobile app live in Nevada. This advantage 
will be amplified when BetMGM’s single 
account single wallet functionality receives 
licence approval in Nevada. Working closely 
with our co-parent, BetMGM will be able to 
unlock the power of MGM Resorts unique 
omni-channel advantages leveraging 
the Las Vegas visitor footfall as well as 
tentpole events for a deep and replenishing 
pool of players. We remain committed to 
empowering BetMGM as it continues to 
progress towards delivering c$500m of 
EBITDA in 2026.

16

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsChief Executive’s Review

Sustainability – A key enabler 
supporting our growth

In November 2023, we unveiled a refreshed 
sustainability charter. This updated charter 
was informed by a double materiality 
assessment we conducted throughout H1 
2023, which identified how sustainability-
related issues impact our business and how 
we impact the environment in which we 
operate. Our charter’s four pillar structure 
encapsulates the sustainability issues 
that are most important to Entain, our 
customers and partners:

  Be a leader in player protection

  Provide a secure and trusted platform

  Create an environment for everyone to do 

their best work

  Positively impact our communities

A leader in player protection – Our 
objective is to be a leader in player 
protection. In 2023, our safer gaming 
programme ARC™ (“Advanced 
Responsibility and Care”) was rolled out 
across 22 jurisdictions alongside the 
continuing optimisation of ARC™ features. 
This saw a significant increase in the 
volume of interactions and interventions 
with customers, with 6.1 million ARC™ 
interactions in 2023, up 121% versus 2022.

In recognition of these efforts, during 
2023 Entain won a number of responsible 
operator awards1 including EGR, SBC 
and Vixio. 

Our new sustainability 
charter reiterates
the importance of 
sustainability as an
enabler to our overall 
corporate strategy.”

At the start of 2024 we updated our 
regulatory and safer gaming charter based 
around four principles:

  Only operate in regulated markets or in 
markets with a clear path to regulating

  Committed to a constructive and 

progressive relationship with regulators 

  Always comply with in-market regulation

  Take a market leading approach to player 

protection in each market we operate, 
developing and using tools to identify & 
limit customer harm 

Provide a secure and trusted  
platform – We operate in a highly 
regulated sector where the highest ethical 
standards are critical in maintaining trust 
with our customers and wider society 
– from gold standard data protection, 
keeping crime out of betting and gaming, 
to eliminating poor working conditions in 
our supplier base. Through this strategy, 
our expectations of ourselves is to exceed 
these standards. We have a comprehensive 
training programme for all our colleagues 
across the Group and I am delighted with 
the completion rates.

Governance oversight from the Board 
is key to ensuring robust execution and 
accountability across the business. 
Further details on these processes are set 
out in our Governance report on page 96.

Create an environment for everyone to do 
their best work – Ensuring we are able to 
attract a broad and diverse pool of the best 
talent is vital for our success. We aim to 
be an employer of choice with an inclusive 
and supportive culture, where talents from 
all backgrounds can flourish. Our Diversity, 
Equity and Inclusion (DE&I) strategy is 
built on establishing strong networks and 
having launched the Women@Entain 
and Pride@Entain groups in 2022, in 
2023 we launched Black Professionals@
Entain, a new network designed to create 
a culture where black colleagues can thrive 
professionally and personally.

As a technology based employer, we also 
recognise the importance of encouraging 
women to succeed in the sector. In 2023, 
Entain partnered with the McLaren F1 
team on a returnship programme, providing 
unique opportunities for skilled women 
to resume their STEM careers. Over six 
months, 10 career returners worked at both 
Entain and McLaren in roles ranging from 
Data Analysts to Software Developers. 
The programme received accolades, 
including the Innovator of the Year at the 
Women in Gaming Diversity Awards.

Positively impact our communities – We 
were proud to be the first betting and 
gaming company to formally commit to 
a Net Zero target for carbon emissions 
with the Science-based Targets Initiative 
(SBTi). This reflects our ambition to lead the 
industry on decarbonisation, along with our 
commitment to reduce our absolute scope 
1 and 2 (market-based) and material Scope 
3 emissions by 42% by 2027 and 60% 
by 2030, from a 2020 base year. In 2023, 
our Net Zero Action Group developed our 
first net-zero strategy to help us achieve 
these ambitions. 

We also want to make a positive impact 
on our communities through the charitable 
work of the Entain Foundation. Our flagship 
Pitching In programme in the UK pioneers 
engagement between semi-professional 
football and local communities. Our funding 
of the Trident Community Foundation 
has helped to deliver over 100 initiatives 
to improve the lives of thousands of 
people across the country. Last year we 
also continued to partner with a range 
of charities, such as bringing access 
to technology with community-based 
technology hubs in partnership with 
ComputerAid as well as delivering support 
to under privileged communities in the US 
with the Charles Oakley Foundation.

Notes

1.  Awarded; EGR North America Socially Responsible 

Operator 2023, SBC Global and SBC LATAM Socially 
Responsible Operator of the Year, and Vixio Global 
Regulatory Award for Outstanding Contribution to 
Safer Gambling.

2.  Growth on a constant currency basis is calculated by 

translating both current and prior year performance at 
the 2023 exchange rates.

3.  Proforma references include all 2022 and 2023 

acquisitions as if they had been part of the Group 
since 1 January 2022.

4.  UK Retail LFL YoY NGR is calculated based on shops 
that traded for the full year in both 2023 and 2022
5.  Market share for last three months ending November 

2023 by GGR, including only US markets where 
BetMGM was active; internal estimates used where 
operator-specific results are unavailable.

Entain plc  Annual Report 2023

17

1 Overview8 Strategic report88 Governance140 Financial statements1 

Overview

8 

Strategic report

88  Governance

140  Financial statements

The industry in which we operate

Retail

Online

Global Online Growth

Entain’s Online Markets

Entain only operates in regulated or 
regulating markets. The total global online 
gaming market, which also includes 
unregulated markets, was estimated to 
be worth c£107bn in 2023. Over the past 
twelve years the market grew at 13% 
CAGR and growth from 2022 to 2023 was 
15%, in part driven by same state betting 
and gaming growth in US States. 

Entain’s markets

Entain’s Online portfolio is categorised into 
Growth & Core markets, Core markets are 
forecast to grow at 6% CAGR 2023-2026 
and Growth markets at 17% on an Entain-
weighted basis.

The next largest market is the unregulated 
Asia market which represents 26% of 
the global total, followed by regions that 
are part regulated, part unregulated 
including North America (18%), Oceania 
(7%), Latin America (3%), and Africa 
(2%). Excluding Asia, Entain has online 
operations in countries in these regions. 

Geographically, in 2023 Core markets 
represented 67% of the total Online betting 
and gaming Market that Entain operated 
in. The largest individual countries being 
the UK (c15%), Italy (c8%) and Australia 
(c6%). In 2023, the UK market grew 
10%, with growth unevenly distributed 
amongst operators, reflecting the timing of 
implementation of affordability changes by 
operators. The Italian online market grew 
13%, as it continued to benefit from the 
Offline to Online transition. The Australian 
market shrank 3%, due to tightening market 
conditions combined with the lapping of 
a very strong 2022, which had benefited 
from a lagged Covid effect.

Growth markets accounted for 33% of the 
Total Online Market for Entain in 2023, 
the majority of which was USA (21%) and 
Brazil (5%). The USA grew 43% versus 
2022, driven largely by growth of existing 
states, as well as the annualization of 
2022 state launches. Brazil grew 31%, 
driven in part by an increasing awareness 
of Online gambling ahead of legislation 
aimed at creating a licenced regime which 
is expected to take effect in 2024 following 
Government approval at the end of 2023. 

2023

£107.0bn

2022

£95.0bn   

2021

£84.0bn   

2020

£67.0bn   

Entain’s Retail operations are in the UK, 
Italy, Belgium, Republic of Ireland (ROI), 
New Zealand and Croatia.

The UK Retail market was estimated to be 
worth £7.2bn in 2023, an increase of 6% 
versus 2022, as operator investment in 
gaming cabinets and self-service betting 
terminals has broadened engagement 
with products such as in-play now being 
available through SBBI. The UK Retail 
market is highly consolidated, with four 
operators accounting for over 85% of 
all betting shops. Entain is the leading 
operator in UK Retail, with over 2000 stores 
across the Ladbrokes and Coral brand 
covering 96% of all postcodes in the UK.

The Italian Retail sports betting market 
is estimated to be worth £1.2bn in 2023, 
up from £1.1bn in 2022. Entain operates 
via the Eurobet brand as the 3rd largest 
operator in the market for over the counter 
sports betting in Italy.

The Republic of Ireland and Belgium Retail 
markets are smaller, estimated to have 
been worth £1.0bn and £0.9bn respectively 
in 2023. Entain operates in Belgium and 
ROI via the Ladbrokes brand and is the 
largest operator in Belgium and third 
largest in ROI. 

A new market for Entain, Croatia, is 
relatively small, valued at £0.4bn in 2023, 
however the shops serve an important 
bridge for customers between the offline 
(retail) and online experience. 

In 2023 Entain gained a Retail presence in 
New Zealand, as part of the exclusive 25YR 
partnership signed with the New Zealand 
government, through which Entain is 
responsible for operating TAB NZ, the only 
operator with an Online and Offline licence 
in the country.

d
e
s
a
b
d
n
a
L

g
n

i
l

b
m
a
G

e
3
2
0
2

t
e
k
r
a
M

l

a
t
o
T

n
b
£
–
e
z
S

i

g
n
i
t
t
e
B

i

o
n
s
a
C

i

s
e
n
h
c
a
M

o
g
n
B

i

y
r
e
t
t
o
L

UK 

Italy

ROI

7.2 18% 12% 38% 3% 29%

15.1 8% 1% 53% 2% 36%

1.0 38% 5% 27% 4% 27%

Belgium

0.9 14% 12% 20% 15% 38%

2019
£53.0bn   

2018
£46.0bn   

2017
£40.0bn   

2016
£35.0bn   

Source: H2GC 
(25/01/2024) –  
Global Online GGR 
(including offshore).

Global Online Growth

2012
£23.0bn   

2013
£25.0bn   

2015
£31.0bn   

2014
£28.0bn   

New Zealand 1.2 7% 28% 47% 0% 18%

2011

Croatia

0.4 21% 13% 53% 0% 12%

H2GC (25/01/2024) – Landbased GGR

£20.0bn

18

Entain plc  Annual Report 2023
Entain plc  Annual Report 2023

 
 
 
 
 
 
 
 
1 

Overview

8 

Strategic report
The industry in which  
we operate

88  Governance

140  Financial statements

11%

Online gaming is forecast to 
grow 11% CAGR between 
2021 and 2027, with the US 
growing at 23%.

2027 
Forecast

Share of Global online market by region 

Africa
1%

N America
7%

Oceania
6%

UK
15%

Core
67%

Growth
33%

Europe
38%

N America
21%

Latam
8%

Europe
2%

Oceania
1%

2023

£107.0bn

2022
£95.0bn   

2021
£84.0bn   

2020
£67.0bn   

26

26

Entain’s markets

Core markets (£bn)

Growth markets (£bn)

41

38

36

33

31

29

31

26

22

19

16

14

10

8

2021  2022   2023  2024   2025   2026  

2027  

2028  

2021  2022   2023  2024   2025   2026  

2027  

2028  

Source: Regulus Partners, 
Online NGR

Entain plc  Annual Report 2023
Entain plc  Annual Report 2023

19

2019

£53.0bn   

2018

£46.0bn   

2017

£40.0bn   

2016

£35.0bn   

2012

£23.0bn   

2013

£25.0bn   

2015

£31.0bn   

2014

£28.0bn   

2011

£20.0bn

 
 
How we 
create value

We provide sports betting 
and gaming offerings to 
customers through both  
Online and Retail channels

We offer our customers  

engaging and entertaining  
experiences supported by  

market-leading player protection

P l a y e r protection

Industry  
leading 

products

O

n

l
i

n

e

SPORTS  
BETTING

Engaging 
customer 
experience

R

e

t

a

il

GAMING

Market 
leading 
protection

20

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsHow we create value

We deliver on our  
strategy and create  
value by leveraging a 
unique set of capabilities…

We create value for  
all our stakeholders:

Customers

Customer satisfaction

Safer betting & Gaming

78%

8.7m

Positive experience

Customer interactions in 2023

Marketing 
Excellence

Product  
& Content

Our people

CRM and Data

Proprietary 
Technology

Global Scale 
and Brands

People and 
Talent

Employee Engagement

 Wellbeing

77%

Actively engaged 

83%

Manager’s care about 
employee wellbeing

Communities

Entain Foundation

Net Zero by

£100m

2035

Committed over 5 years

Throughout all operations 

Leading Player 
Protection 

Regulatory 
Expertise

Investors

2023 EBITDA

Revenue from regulated

£1bn

100%

and regulating markets 

Entain plc  Annual Report 2023

21

1 Overview8 Strategic report88 Governance140 Financial statements 
1 

Overview

8 

Strategic report

88  Governance

140  Financial statements

How we 
create value

We deliver on our strategy and create value by 
leveraging a unique set of capabilities.

Product & Content
Our award-winning in-house 
development studios enable 
us to create exclusive content 
and innovate to provide our 
customers with a richer, more 
engaging experience.

Read more: pages 26 to 33

CRM and Data
Our customer CRM capabilities and 
player analytics enable a powerful 
data-led approach to marketing

Read more: pages 14 to 16

People and Talent
Our people are our number one 
asset and our ability to attract and 
retain the best minds both within 
and beyond the industry is key to 
our success.

Read more: pages 46 to 47

Marketing 
Excellence
We have unparalleled customer 
insight that we use to engage our 
audiences with new experiences, 
media content and marketing to 
attract a broader demographic of 
recreational players.

Read more: pages 34 to 37

Proprietary 
Technology
By owning and operating our own 
technology we can be more flexible 
and adaptable, keeping us ahead 
of the competition and enabling 
us to expand into new markets, 
provide great products and lead 
on responsibility.

Read more: pages 27 to 29

22
22

Entain plc  Annual Report 2023
Entain plc  Annual Report 2023

Global Scale  
and Brands
We offer over 30 leading brands, 
some dating back more than 135 
years, offering customers a great 
trusted offer

Read more: pages 2 to 3

Regulatory 
Expertise
As the world’s only global operator 
operating exclusively in regulated 
and regulating markets we have 
unparalleled experience of working 
with regulators coupled with an 
uncompromising approach to 
player safety. 

Read more: pages 38 to 39

Leading Player 
Protection
We provide best-in-class customer 
protection through innovative 
features, customer support, 
communications and our culture. 

Read more: pages 44 to 45

1 Overview8 Strategic report88 Governance140 Financial statementsOur strategic  
framework

Before a refresh in November 2023, Entain’s 
strategy was based on the two pillars of 
growth and sustainability.

Key:

Achieved

On target

Not achieved

2023 priorities

2023 progress

KPIs

Growth

1  Leadership in  
North America

2  Grow presence  
in core markets

3  Expanding into  
new markets

4  Extend into 
interactive 
entertainment

Sustainability

5  Lead on 

Responsibility

6  Diversify our 
regulated 
activities

7  Broaden our 

customer appeal

8  Invest in our 
people & 
communities

  Established Top 3 operator with 14% share of Sports Betting 

Global Online market

& iGaming market in US and Ontario

  NGR $1.95bn, +36% YoY growth 
  28 live markets with 49% adult population; 4 new launches; 

Ohio, Massachusetts, Puerto Rico, Kentucky 

  Successful delivery of Single Account Single Wallet 

functionality across 27 states 

107bn

  Significant digital sports offering improvements; app speed, 

Group NGR

user experience, broader bet offering

  iGaming strength supported by new games & product 

enhancements – 33 exclusive new game launches by our in-
house studios (Read more on page 27)

  Acquisition of Angstrom Sports (Read more on page 29)

  Online Actives +10%, FTDs +7%
  Online NGR growth on a compound annual basis over the last 

four years of 12%

  Entered Netherlands (BetCity completion Jan-23), Poland 

through acquisition of STS, and New Zealand through 25yr 
partnership with TAB NZ

  Pivoted eSports strategy, Unikrn no longer B2C brand, now 

supporting eSports offering for our other brands.

£4.8bn

Online NGR

£3.4bn

Underlying EBITDA

£1.0bn

  Rolled our ARC™ across 27 jurisdictions, including real-time 

models in 23 jurisdictions.

  ARC™ for retail now live across UK and ROI
  98% completion rate of annual compliance, safer gambling, 

and AML training

  Contributed 1% of our GGY in the UK to Research, Education 

and Treatment (RET), totalling £18.7m

£20.8m

Contribution to 
safer betting and 
gaming initiatives

  100% of revenues from regulated or regulating markets since 

February 2023

  F2P
  Coral Racing Club – (Read more on page 30)
  Ladbrokes Live – (Read more on page 33)
  F1 – (Read more on page 37)

  Entain’s Returnship programme with McLaren Racing 

receiving accolades at the Women in Gaming Diversity 
Awards and the Personal Today Awards

  250+ aspiring champions received SportsAid financial 

award since 2019, to cover the costs of training, equipment, 
and travel.

  250 non-league football clubs supported via Pitching In since 

2020, reaching their communities 

  Launch of Black Professionals@Entain network

83%

Employee satisfaction with 
approach to wellbeing

2035

Target set for 
carbon Net Zero 
throughout operations

£100m

Commitment to Entain 
Foundation over five years

Entain plc  Annual Report 2023

23

1 Overview8 Strategic report88 Governance140 Financial statements1 

Overview

8 

Strategic report
Strategic framework

88  Governance

140  Financial statements

Reflecting the Group’s strategic progress, in November 2023 we revised our 
corporate strategy. These refocused objectives recognise the progress achieved 
by the business, whilst acknowledging there is still further transformation needed 
to maximise the opportunities ahead. We have set clear targets and initiatives to 
deliver value for our stakeholders. Ensuring focused execution in driving Organic 
Growth, Margin Expansion and US market share growth.

Vision

Purpose

 The world leader in betting, gaming and interactive entertainment

To deliver the most entertaining customer experience  
supported by market leading player protection

Priorities

Enablers

KPIs

2023 progress

Risks

Links to Remuneration

+7%

Online organic NGR  
growth in-line with market 
(from 2025, Ex-US)

  Ongoing optimisation of market portfolio to 

maximise growth and ROI 

  Implemented Comprehensive commercial 
and operational excellence program in 
key markets

  Build on capabilities and innovate our 

sports product

  Launched Project Romer to create a more 
agile organisation and drive gross cost 
efficiencies of c£100M

>28-30%

>28% for 2026  
30% BY 2028 
Online EBITDA margin 
(Ex-US)

e
r
u
t
l
u
c
d
n
a
e
p
o
e
P

l

t
c
u
d
o
r
p
d
n
a
y
g
o
o
n
h
c
e
T

l

e
c
n
a
n
r
e
v
o
G

20-25%

20-25% market share

  Capitalise on new product and pricing 

capabilities, and omnichannel

  Delivery of Single Account, Single Wallet 

functionality in 27 markets

  Enhancement of in-house content and 

capabilities through acquisition of Angstrom

Organic 
growth
Grow presence in 
existing markets, 
synergistic 
adjacencies

Margin 
expansion
Drive margin 
expansion  
through scale  
and operational 
leverage

US market 
growth
Empower profitable  
growth and share 
gains in the US

  Executive annual bonuses 

are linked to Operating 

Profit, Online NGR growth 

and safer betting and 

gaming targets and 

customer metrics.

  Safer betting and gaming 

metric and customer 

satisfaction metrics 

implemented for 2023 

bonus schemes.

Principal risks

1

6

2   

7   

3

8

4

9

5

10

Read more:  

pages 83 to 86 

Principal risks

1

6

2   

7   

3

8

4

9

5

10

Read more:  

pages 83 to 86 

Principal risks

4

5

1

7

2   

3

8   

10

Read more:  

pages 83 to 86 

24
24

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1 

Overview

8 

Strategic report
Strategic framework

88  Governance

140  Financial statements

 The world leader in betting, gaming and interactive entertainment

To deliver the most entertaining customer experience  

supportive by market leading player protection

Priorities

Enablers

KPIs

2023 progress

Risks

Links to Remuneration

+7%

Online organic NGR  

growth in-line with market 

(from 2025, Ex-US)

  Ongoing optimisation of market portfolio to 

maximise growth and ROI 

  Implemented Comprehensive commercial 

and operational excellence program in 

key markets

sports product

  Build on capabilities and innovate our 

  Launched Project Romer to create a more 

agile organisation and drive gross cost 

efficiencies of c£100M

>28-30%

>28% for 2026  

30% BY 2028 

Online EBITDA margin 

(Ex-US)

20-25%

20-25% market share

  Capitalise on new product and pricing 

capabilities, and omnichannel

  Delivery of Single Account, Single Wallet 

functionality in 27 markets

  Enhancement of in-house content and 

capabilities through acquisition of Angstrom

  Executive annual bonuses 
are linked to Operating 
Profit, Online NGR growth 
and safer betting and 
gaming targets and 
customer metrics.

  Safer betting and gaming 

metric and customer 
satisfaction metrics 
implemented for 2023 
bonus schemes.

Principal risks

1

6

2   

7   

3

8

4

9

5

10

Read more:  
pages 83 to 86 

Principal risks

1

6

2   

7   

3

8

4

9

5

10

Read more:  
pages 83 to 86 

Principal risks

4

5

1

7

2   

3

8   

10

Read more:  
pages 83 to 86 

Sports betting  
and gaming  
courses through  
our DNA. It’s the  
purple thread that  
steers our evolution,  
guides our people  
and shapes our purpose.

Entain plc  Annual Report 2023
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Entain today, is underpinned by incredible talent, in-house 
technology and leading product capability. We have 
hundreds of always-on sports data and game supplier 
integrations, which we bring to life as easy to play games 
and almost infinite bet opportunities in a safe, responsible 
way. With the largest RMG platform in our industry and 
a sportsbook powering approximately 1.8K matchers 
per day, we’re evolving our strong in-house technology, 
globally diversified portfolio and adaptability to create 
entertaining experiences for our customers.

 Shaping
    the game:
our technology  
and product 

26

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Overview

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Strategic report

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140  Financial statements

In-house gaming at Entain

Our award-winning in-house gaming 
studios have continued to go from 
strength to strength in powering our 
brands globally and providing our 
customers with exclusive gaming 
experiences. From branded BetMGM 
slots, to exclusive first-of-their-kind 
non-traditional tap games, our in–house 
team has now delivered over 300 titles 
to our retail and digital brands.

Demonstrating that our customers love 
our products, one of our original 2023 
games, Pig Banker, saw over double 
the revenue of an average in-house 
new game within 60 days of launch. 
Pig Banker was so popular with our 
customers, that it trotted to the top 3 
games worldwide, including number 1 in 
the UK, Brazilian, and Canadian markets. 
And to top things off, the follow up 
release, “Pig Banker: Three Little Piggies” 
proved to be an immediate player hit by 
taking the top spot for spins per player to 
date after its first day of release.

Our in-house gaming team also had 
cause for celebration in 2023, launching 
the first in-house non-traditional Tap 
game “Pot O’ Fortune: Golden Tap”, which 
reached the top spot for GGR for game 
release of its type when compared to third 
party releases.

+26%

2023 In House Studios GGR 
increased by 26% vs 2022 
(Non US markets based on 
all live products across all 
3 studios) 

+28%

Active players on in-house 
games across non US 
markets increased by 28% 
vs 2022 

+18%

Average spins per active 
also increased by 18% vs 
2022 showing players are 
engaging more with our 
in-house products 

14

In-house studios saw GGR 
growth across 14 European 
and Ontario Markets 
vs 2022 

33

The milestones 
reached and quality 
delivered this year 
are a testament 
to the unrivalled 
creativity and hard-
work of our people 
in our in-house 
game studios. 
We’re proud of the 
way we develop, 
construct, and bring 
to life the exclusive 
gaming experience 
for our customers 
across our brands.”
Ciara Nic Liam  
Gaming Director

Continued on next page

new in-house games 
launched in the US 2023

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27

The technology that powers our in-house 
trading platform

When it comes to in-house technology 
at Entain, our trading team are right 
at the heart of it. Our in-house trading 
platform is powered by our own propriety 
technology, which turns millions of 
real-time data points into odds for our 
customers. Every kick, goal, overtake and 
point scored is integrated from multiple 
data feeds and turned into a betting 
opportunity for players worldwide.

What makes our in-house tech so 
fundamental to our transformation is the 
strength of its core. With it, we’re set up 
to be able to tweak, adapt and localise 
the peripherals of our platform to suit the 
needs of our players, all over the world. 

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Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsOur Retail technology 
-Major milestones hit 
for our digital in-shop 
experience

We hit a milestone moment last November, as Group BetStation 
went live in our 1000th shop in the UK & Ireland Retail Estate. 
Launching in over very first shop in November 2020, Group 
BetStation brings a market leading digital experience to our 
players that’s a cut above the rest. Our in-house developed 
software gives customers the freedom to place their bets in 
store, access to more racing markets than ever before and the 
power to place in-play bets on sports around the world.

Introducing Angstrom:  
next generation sports 
betting

Last October, we completed the acquisition of the newest 
member of the Entain Group, Angstrom. Angstrom Sports’ 
unrivalled sports modelling, forecasting and data analytics 
provision simulates predictive modelling, in order to create 
highly sophisticated pricing and forecasting capabilities. 

In short, it will be a game changer for our in-house trading 
technology. Angstrom will enable BetMGM to provide endless 
moments of excitement for fans in the US, with the most 
accurate lines in the industry. The acquisition secures Entain as 
the only global operator which will have a full in-house suite of 
end-to-end analytics, risk and pricing capabilities for US Sports 
betting products. 

Betstation brings a market 
leading digital experience 
to our players which is a cut 
above the rest.”

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With over 30 brands, across 40 markets, we’re able to provide 
entertaining experiences to customers all over the world. But it’s 
not just through our core product offering that our customers 
engage with us. At Entain, we go beyond the game to enhance 
the sports betting and gaming experience for our players – 
beyond a bet, scroll or tap.

A year of Coral Racing Club

Over the last year, Coral has taken its 
customers closer to the action than 
ever before following the launch of the 
free-to-join Coral Racing Club. The club 
provides a unique opportunity for racing 
fans to experience what it is like to be 
a racehorse owner through unmissable 
content, priceless opportunities, exclusive 
offers and much more. 

Now over 160,000 members strong, the 
Club’s first year was a roaring success. 
It has created thousands of unforgettable 
memories with its stable of 10 racehorses, 
including over 1,000 raceday tickets won 
by members, 37 unique ‘owner for the 
day’ experiences created and in excess of 
£40,000 being shared in prize money. 

Continued on next page

For many years Coral has demonstrated a deep 
passion for, and commitment to, British Racing, 
but over the last year we have significantly 
expanded our sponsorship portfolio to become 
the leading bookmaker sponsor in the UK. 
And now, with the Coral Racing Club, Coral 
is doing more than any betting operator has 
done before to grow the appeal of racing and 
promote the sport.”
Simon Clare 
Director of PR

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Overview

8 

Strategic report

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140  Financial statements

Beyond  
   the game:

customer  
  experiences

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31

Elevating the social betting 
experience with STS and Eurobet

STS’s new brand campaign, Kocham 
Sport Gram Mądrze (Love Sports, Play 
Smart), has been taking shape over 
the last few months in the form of a 
new ecosystem designed to inspire 
customers. It incorporates a new smart 
feature that redefines the social betting 
experience and empowers customers. 

Gracze Typują (Players Predict) is a unique 
space on the STS site that allows players 
to copy bets shared by other players, check 
out success rates of other betters, duplicate 
their bets and chat with each other on 
a forum fostering a sense of community 
amongst customers.

STS is the only operator in Poland offering 
this free, community-driven feature, 
reinforcing our commitment to a smart and 
socially connected betting future.

Eurobet’s ReadyBet

Empowered by a seamless digital 
experience across various devices, 
Eurobet’s Readybet effortlessly 
creates pre-filled betslips. Eurobet’s 
Readybets, generated weekly through 
inputs from retail shop managers, 
the trading room, marketing teams, 
and even digital and retail customers, 
entices users to engage in a diversified 
betting experience. Offering a curated 

selection of “wise” picks from reputable 
and successful sources, the Readybet 
platform fosters a sense of community 
by turning customers and betting shops 
into interactive “tipsters.” Enhanced with 
dedicated promotions and challenges, 
this approach bridges the gap between 
conventional sports betting and a social 
experience, creating a vibrant marketplace 
accumulator bets.

BetMGM ‘pucker up’ and get  
their skates on with NHL 
partnership extension 

Last year, our joint venture BetMGM 
continued to offer fans unforgettable 
entertainment built around the game they 
love, with a multi-year extension of their 
partnership with the National Hockey 
League (NHL®).

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Entain plc  Annual Report 2023

‘Players Bet’ is built 
around the trusted 
community of STS 
players who draw 
inspiration from each 
other’s bets, including 
bets shared by the 
best players with a 
proven track record  
of effectiveness.  
Over 2 million bets 
have been copied in 
2023 indicating that 
players actively seek 
bets from trusted 
sources. The fact that 
51% of copied bets  
are turning into real 
bets, shows the 
significant potential  
of this feature and  
the power dormant  
in the community.

Through team-branded casino games, 
including the word’s first NHL-endorsed 
slot game, Gold Blitz, VIP fan experiences, 
and sponsored branding in national 
broadcasts, players will experience the 
NHL beyond the rink. NHL Gold Blitz 
features the NHL Gold Blitz Instant Cash 
Collection, Wild Multiplier Free Spins, and 
jackpot prizes, as well featuring all 32 NHL 
teams and the league’s iconic shield. It’s 
through these exciting activations that 
BetMGM will continue to deliver new ways 
for Ice Hockey fans to engage with the 
sport they love.

1 Overview8 Strategic report88 Governance140 Financial statementsBwin fulfilling football fans wildest 
dreams on Europe´s big stage

For the past two seasons (21/22 & 22/23) 
bwin has delivered the ultimate football 
experience by giving fans the opportunity 
to play in ‘the bwin Fans Final’ in the 
UEFA Europa League Final Stadium. 
2023 saw the fans play in the Puskás 
Arena, the day after the UEFA Europa 
League Final in Budapest.

Thanks to our official partnership with the 
UEFA Europa League and UEFA Europa 
Conference League, bwin laid out the red 
carpet in Budapest for 40 customers who 
witnessed the UEFA Europa League epic 
between Roma and Sevilla unfold, before 
taking to the turf of the Puskas Arena the 
next day. Customers were treated to pre-
match training sessions, personalised kits 
and the opportunity to lift a customised 
trophy just like the Sevilla players did a 
few hours prior. Joined by legends Esteban 

Cambiasso and Luis García, the bwin 
Fans Final saw dreams brought to life 
for our players. An intimate lunch with 
the ambassadors and the nomination 
of the Player of the Match rounded the 
experience into an unforgettable event 
with one of the winners stating: “These 
days I will never forget, the memories 
will live with me forever. It was the best 
football trip ever, a dream came true, what 
a privilege to have been part of it.”

Besides bringing pure entertainment and joy to the football fans and 
uniting players from across Europe, bwin and other Entain brands were 
able to generate unrivalled brand presence across the continent during 
the 22/23 season, with branding visible at 80% of all matches across 
56 countries; 20% of this being Responsible Gambling messaging. 
Being the official betting sponsor for both competitions this year again, 
we’ll be there for every shot, pass and tackle to make the third season 
an even better one for our customers.” Gemma Bell, Head of Sponsorship

The launch of 
Ladbrokes Live

This year, our UK brand Ladbrokes 
furthered its ambition to provide 
customers with excitement beyond 
its sportsbook, with the launch of 
Ladbrokes LIVE. LIVE is a digital 
entertainment platform that rewards 
thousands of fans with free access to 
the UK’s best live music, comedy and 
sports events, powered by exciting 
new strategic and ground-breaking 
partnerships with The O2, AEG 
Presents, NME and many more.

The unique collaboration between 
Ladbrokes and NME has also seen the 
return of the iconic Club NME nights with 
a series of dates across the UK featuring 
incredible headline talent and unmissable 
DJ sets. Fans have been able to win free 
access to Club NME nights through the 
Ladbrokes LIVE platform. 

With over 135,000 plays and hundreds of 
tickets already won in 2023, we are giving 
reasons for consumers to engage with us 
again and again in, everyday play.

Last year we embarked on an exciting 
new era for Ladbrokes, connecting 
thousands of fans with free events 
through the Ladbrokes LIVE platform. In 
The O2, AEG Presents, and NME, we’re 
working with three of the biggest and 
most iconic brands in the entertainment 
industry and this means we will be 
able to reward our audiences with the 
chance to attend some of the most 
exciting live shows in Britain for free.” 

Kelly Rose
Head of Brand for Ladbrokes

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Championing  
the game:
Advertising

34
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All of our brands have their own unique identity – from the striking blue of Coral to 
the playful orange of Foxy Bingo. It’s our heritage and brand recognition that has 
built up such trust with our customers, and it’s through this trust that we’ve been 
able to push boundaries with iconic advertising, activations and campaigns. 

Get Your Fox On with  
Foxy’s Celebrity Swap  
Shop & Mullet Salon 

Last year saw Foxy Bingo’s ‘Get Your 
Fox On’ ATL campaign level-up with 
two world-first’s: Dirtie Gertie’s Mullet 
Salon and The Celebrity Swap Shop.

Opened by Geordie Queen, Vicky 
Pattison, Dirtie Gertie’s Mullet-only Salon 
in Newcastle offered consumers free 
mullet haircuts, foxy nails and games of 
musical bingo. The city lit up with fleets 
of pedicabs and iconic parts of the centre 
were turned purple and orange with 
incredible out-of-house advertisement, 
with over 2 million impacts. In total, the 
campaign gained a 1.1 billion reach via 
media coverage, gave 94 dodgy haircuts 
and engaged whole new community of 
Foxy fans.

Continued on next page

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1 Overview8 Strategic report88 Governance140 Financial statementsGet Your Fox On with Foxy’s Celebrity 
Swap Shop & Mullet Salon continued

In the wake of Foxy’s new laundrette 
theme ads, the team brought the screen 
to life up north with The Celebrity Swap 
Shop: a two-day pop up affair in Hull, 
where locals swapped drab for fab 
and get their hands on a celebrity item. 
17 celebrities donated items to the 
laundrette, and in total, 23 bags of clothes 
were donated to charity. Foxy consumers 
took to the laundrette to experience 
the brand’s new and engaging identity 
and with free Bingo sessions on site. 
The brand saw a 17% increase in betting 
players from the activation. 

Eurobet.Live with 
Luca Toni

Gala’s Jolly Good  
Fish and Chip hotel 

Eurobet.live elevated the football experience for fans across 
Italy through an exciting TV campaign featuring World Cup 
winner, Luca Toni, as it’s presenter. The campaign seamlessly 
integrated the excitement of live scoring with the thrill of 
the matches themselves, providing viewers with real-time 
updates, insights and analysis, detailed statistics and 
engaging multimedia content.

Eurobet.live not only celebrated the passion and excitement 
of football, but also underlined its commitment to providing 
fans with a comprehensive and immersive platform to stay 
connected to the game they love. Eurobet.Live has also 
strengthened it’s connection with fans, through prestigious 
partnerships with several Serie A teams, including the iconic 
Juventus as well as a partnership with the entire Serie C league.

These strategic alliances 
served as a powerful bond 
between the Eurobet.live 
brand and football fans 
on the ground, solidifying 
its position as the premier 
platform for live scoring, 
results, and multimedia 
content in Italy.” 
Alexis Grigoriadis
Marketing Director, Italy

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Entain plc  Annual Report 2023

Gala Bingo continued to build community spirit amongst 
players this year, with the world’s first ‘Fish and Chip Hotel’ 
in Blackpool. Inspired by consumer research, insights and the 
iconic bingo call 33, Gala’s ‘The Jolly Good Fish & Chip Hotel’ 
gave British seaside goers the chance to enter Gala Land and 
receive a complimentary serving of fish, chips and peas, as well 
as games of bingo. 

The activation built on Gala’s ‘Where A Little Joy Goes A Long 
Way’ campaign and encouraged players to find the little joys in life 
last summer With over 800 consumers attending the prototype 
hotel and 314 million people reached via earned social media 
coverage, it’s safe to say customers experienced the brand in a 
whole new way, combining the classic charm of the Great British 
seaside with the wonder and joy of Gala Land.

1 Overview8 Strategic report88 Governance140 Financial statementsBetMGM win Las Vegas for Super Bowl week

Known for its massive audiences, thrilling action, much-anticipated commercials, 
and halftime extravaganza, the Super Bowl was a big day for BetMGM, where we 
saw a 30% uplift in activity across the U.S. alone. Super Bowl in Las Vegas was a 
huge opportunity for BetMGM to be at the centre of the action, having the world’s 
biggest stage literally footsteps away from several BetMGM retail sportsbooks.

To maximize this opportunity, Entain 
launched its new Nevada app with access 
to BetMGM’s full sportsbook offering, 
weeks before the Super Bowl, giving the 
best BetMGM experience to the NFL fans in 
Nevada for this landmark event. 

Then, BetMGM set out to do what so 
many other brands struggle to do in this 
domain, carve out a memorable Big Game 
commercial that perfectly complements and 
establishes a connection with the brand. 
In a company-first, the team launched 
its three-part campaign which featured 
the never-before-seen pairing of sports 
legends, Tom Brady and Wayne Gretzky, 
along with actor Vince Vaughn, marking an 
iconic moment for BetMGM. 

The BetMGM team didn’t stop there. 
In addition to the advertisement, BetMGM 
executed a multi-faceted approach to 
“Win Las Vegas” for Super Bowl week. 
Alongside extraordinary VIP experiences 
with celebrity ambassadors, BetMGM 
painted Las Vegas gold and black with 
a variety of outdoor, indoor, digital and 
special advertising campaigns that 
greeted fans from the moment they get off 
the plane.

Marking another first, BetMGM partnered 
with X in a one-of-a-kind collaboration to 
become the official betting sponsor of the 
platform, starting with the Super Bowl and 
continuing through 2025. 

Regardless of who was the Super Bowl 
champion, BetMGM came out a winner. 
The new platform was able to handle 
a 30% uplift in activity over the Super 
Bowl weekend and a 72% increase in 
customers from the 2023 Big Game, thanks 
to the incredible efforts and collaboration 
between the Entain, BetMGM and 
MGM teams.

Smashing  
records under  
the neon lights of  
Las Vegas strip

TAB activation on Auckland’s 
Sky Tower for the TAB 
Karaka Millions

Last December, the F1 circus rolled 
into Las Vegas for the inaugural GP, 
and our joint venture, BetMGM, left 
no stone unturned in making their 
presence known with customers over 
the weekend. 

From exclusive grandstand hospitality to 
the excitement of experiencing incredible 
entertainment within touching distance 
of the track in their retail shops, BetMGM 
bolstered the anticipation of placing bets 
on the race with awesome experiences 
throughout the GP weekend. The team  
also pulled off some incredible activations 
with McLaren Racing; from BetMGM’s 
logo being centre stage on the car to 
a series of marquee and On-property 
digital placements, BetMGM certainly 
gave F1 superfans an experience to 
never forget.

The spectacle received 3X the number 
of bets compared to any other F1 event 
in the company’s history. The Las Vegas 
GP certainly shattered records for the 
King of Sportsbooks.

The TAB Karaka Millions brings together the 
best horses sold at the New Zealand Bloodstock 
yearling for two separate races, as well as an 
open-entry race called the Elsdon Park Aotearoa 
Classic. This year, TAB became the naming rights 
sponsor for the meeting, and with three $1m 
races on the six-race card for the first time ever, 
TAB wanted to do something different to attract 
attention of customers. 

A few days before the meeting, Entain Australia 
and NZ took over the second tallest freestanding 
structure in the southern hemisphere, Auckland’s Sky 
Tower, and projected the barrier draw for the three 
main races onto it. Watched on by trainers, owners 
and horse racing fanatics, the incredible display 
revealing which horse starts where, set the scene for 
a weekend that ended up smashing records for TAB’s 
horse racing history. 

The six-race meeting saw a 26.6% increase in 
turnover compared to the highest wagered meeting 
on record (of which had over double the number of 
races) and a 33% increase in the number of customers 
betting compared to 2023. Better yet, the final race 
of the day set a record for the most wagered race in 
New Zealand, with Year-on year-turnover for the TAB 
Karaka Millions up 66%.

Entain plc  Annual Report 2023

37

1 Overview8 Strategic report88 Governance140 Financial statementsRegulatory 
update

Gaming is a truly global market and in 2023 the Group held licences in over 
30 jurisdictions across the world. The Group is committed to only operating in 
regulated or regulating markets and as from February 2023, 100% of the Group’s 
revenue is from such markets. The Group firmly believes that strong, commercially 
viable regulation of the betting and gaming sector is in everyone’s interests. It 
provides stability for operators, important taxation streams for governments 
and – most importantly – provides the consumer with proper protections and 
safeguards by ensuring that only responsible providers operate in the market.

Unlike slots and poker, casino table games 
are regulated on a state-by-state basis. 
The states may either create a monopoly 
or issue as many licences as the state has 
land-based casinos. By the end of 2023, 
only the states of Schleswig-Holstein and 
North Rhine- Westphalia had opted for a 
licensing system. To date, only Schleswig-
Holstein has released the tendering 
process, but the group has opted not to 
apply for a licence for commercial reasons. 
In North Rhine-Westphalia, details on the 
tendering process were expected to be 
published in 2023 but due to various delays, 
the details are now expected in Q1 2024. 
Entain looks forward to participating in 
this process. 

 The UK

 Germany

The UK Government published its White 
Paper of the 2005 Gambling Act Review 
in April 2023. As expected, this document 
included consultations on a number of 
areas, including online slots staking limits; 
financial vulnerability checks; a mandatory 
levy for research, education and treatment; 
additional requirements on game design 
and direct marketing as well as the creation 
of an Ombudsman. We continue to engage 
government actively in this process, both 
directly and via our trade body. We have 
continued to develop and enhance our 
Advanced Responsibility and Care™ 
(“ARC™”) programme, which offers tailored 
identification of customers who may be at 
risk, as well as targeted interventions and 
interactions. Whilst many of the changes 
within the White Paper can be achieved via 
secondary legislation, we are collaborating 
with the other major operators to voluntarily 
progress initiatives such as a single 
view of the customer and the creation of 
an Ombudsman. 

The Joint Gambling Authority (“GGL”) has 
now been operational in Germany for over 
a year. Encouragingly, the GGL has been 
more proactive in issuing sanctions against 
unlicensed operators, but we still see room 
for improvement and intensification. We are 
continuously working with the regulator 
and state governments to push for more 
effective enforcement against illegal 
operators and in 2023 worked jointly with 
the University of Leipzig and the local online 
casino association to produce a study 
investigating the scale of the issue.

While the Group was granted three slots 
and two poker licences in November 2022 
and the Group´s sports betting licences 
were also extended for another 5 years in late 
2022, the restrictive environment in Germany 
continues to prove challenging. The process 
for managing playing limits for slots, poker 
and sports betting remains one of the most 
pertinent regulatory challenges for licensed 
operators. There is also mounting political 
pressure for stricter sports betting advertising 
restrictions, while the first evaluation of the 
Interstate Treaty is set to be published soon. 

38

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsRegulatory update

There was better news in France where 
we have seen nascent discussions 
about the possible legalisation of online 
casino, while in Croatia the Government 
completed a regulatory review and is now 
looking to bolster its efforts to tackle the 
illegal market.

At the end of 2023, Entain only operated in 
two markets in Europe where it is not yet 
locally regulated. Despite our best efforts 
in Austria, there have been no changes to 
the status quo and the Government has 
no imminent plans to initiate the reforms it 
announced in March 2021. Nevertheless, 
we will continue to push for regulatory 
reforms. Encouragingly, in Finland the 
Government has officially begun the 
process of dismantling the monopoly in 
favour of a licensing system that we expect 
to come into force sometime in 2026. 

 Australia

A parliamentary inquiry issued a report 
in 2023 calling for a ban on gambling 
advertising as part of a 31-point plan to 
reform the Australian gambling market. 
It also proposed various other measures 
including the establishment of a single 
national regulator and a formal duty of 
care. We expect the Government to come 
forward with its response to the report and 
proposed next steps in the first half of 2024. 

Elsewhere, the National Self-Exclusion 
Register BetStop launched in August, while 
a ban on credit card betting was adopted in 
December 2023 and will come into effect in 
mid-2024. 

 Canada

The Ontario online betting and gaming 
market became regulated on 4 April 2022, 
thereby becoming the first Canadian 
Province to issue domestic licenses for 
private operators. Entain operates in 
Ontario through its bwin and Party brands 
as well as Sports Interaction, a Canadian 
brand the Group acquired in February 2022. 
Going forward, other Canadian Provinces 
such as Alberta and British Colombia are 
expected to introduce regulation. 

 Africa

In late 2023, Entain decided to withdraw 
from the regulated markets of Zambia and 
Kenya but the Group remains committed to 
expanding its significant regulated offering 
in South Africa, where it has been present 
for a number of years. 

 US

The sports betting regulatory activity 
continues at pace in the United States. 
Kentucky, North Carolina and Vermont are 
amongst the US states that have regulated 
in 2023. Rhode Island has been added 
to the list of US iGaming states. Finally, 
additional states have adopted, or are in 
the process of adopting, modernised forms 
of responsible gambling regulation; a trend 
Entain welcomes with an eye on the long-
term sustainability of the US market. 

Bearing in mind that over 35 US states 
have already allowed for sports betting in 
one form or another, the Group remains of 
the view that in the coming years some 40 
or even 45 US states will have regulated 
sports-betting, which will provide BetMGM 
with even broader market access across 
the country. The number of states that 
permit online casino is also expected to 
grow in the years to come – for example the 
state of New York as already announced 
its intention to attempt iGaming regulation 
in 2024. 

 LATAM

In Latin America, Brazil adopted a law 
that allows for domestic licensing of sports 
betting and online casino in late 2023. 
The law will be implanted throughout 
the first half of 2024, with the regulated 
market expected to launch at some point 
in Q3 2024.The regulation will extend to 
all online gambling verticals, including 
sports betting and gaming, and will allow 
for an open licensing system subject to 
payment of betting and other taxes and 
fees. Furthermore, the Group has launched 
licensed operations in Mexico under its 
bwin brand.

 Other Europe

In 2023, wide-reaching advertising 
restrictions were introduced in Belgium, 
while a pending parliamentary bill and a 
draft Royal Decree could impose further 
restrictions on local operators in 2024. 
Fortunately, the sector was successful 
in blocking a proposal to introduce an 
additional 5% tax which would have had a 
detrimental impact on licenced operators 
and encouraged customers to move to 
black market operators and therefore 
reduce player protections. 

In the Netherlands, Entain completed 
the acquisition of BetCity in January 
2023. National elections took place in 
November and we await the formation of 
a new coalition government which could 
lead to change in direction for gambling 
policy. We are also expecting the Dutch 
authorities to come forward with new 
proposals on playing limits, AML and 
duty of care requirements which are likely 
to come into effect in 2024 and impose 
stricter compliance requirements on 
operators . The headline gambling tax rate 
also increased by 1% to 30.5% from 1st 
January 2024.

In Italy, the Government published a 
new framework law in 2023 laying the 
foundations for potentially wide-reaching 
sectoral reforms to be enacted in 2024 
and beyond, including an overhaul of the 
current gambling licence tender procedure 
which will increase licensing costs and 
impose stricter regulatory requirements on 
operators. In Spain, the government has 
moved oversight of gambling to a newly-
formed Ministry, while plans to introduce a 
system of cross-operator limits remain on 
the medium-term agenda. In Ireland we are 
still awaiting the enactment of the pending 
Gambling Regulation Bill that will introduce 
a formal regulatory and licensing regime for 
online gambling. In Denmark a draft law 
has been published to amend the Gaming 
Act, including the introduction of a B2B 
licence regime to take effect from 2025. 

In 2023, we have seen tax increases 
announced in several of the markets where 
we operate. The Prime Minister of Georgia 
announced plans to increase taxes for 
online gaming from 10% to 15% GGR, and 
player winnings withholding taxes from 
2% to 5%, effective from 1 January 2024. 
The Swedish government has announced 
its intention to increase the rate of gaming 
tax from 18% to 22% with effect from 1 July 
2024, while the Latvian Government plans 
to increase online gambling tax from 10% to 
12% GGR from January 2024.

Entain plc  Annual Report 2023

39

1 Overview8 Strategic report88 Governance140 Financial statements1 

Overview

8 

Strategic report

88  Governance

140  Financial statements

Sustainability at Entain

At Entain, sustainability is a key enabler of our corporate strategy. 
We firmly believe that the most sustainable operators will be the 
most successful in our industry.

2023 was a pivotal year for sustainability 
at Entain as we unveiled our new 
Sustainability Strategy, building on our 
longstanding commitment to sustainability 
and taking it to the next level. 

As we reflect on 2023, we are proud to 
report extensive progress across each of 
these strategic pillars. We invite you to 
discover our achievements on the following 
pages, which include: 

  Rolling out our player protection 

programme ARCTM in our digital offer 
to cover 27 jurisdictions and launching 
ARCTM for retail in the UK and the 
Republic of Ireland. 

  100% of our revenues coming from 

regulated or regulating markets since 
February 2023.

  Winning Innovator of the Year at the 
Women in Gaming Diversity Awards 
for our Returnship programme with 
McLaren Racing. 

  Partnering with EcoVadis, the world’s 

largest platform for supplier sustainability 
ratings, and onboarding 35% of in-scope 
vendors and supporting them to improve 
their sustainability performance. 

Looking at 2024, we will remain sharply 
focused on delivering our new strategy and 
reaffirming the sustainability leadership 
role that underpins our long-term growth.

With this new Strategy, we wanted to 
strengthen our sustainability leadership 
position as well as listen to our stakeholders 
and respond to the changing Environmental, 
Social, and Governance (“ESG”) landscape. 
We conducted a double materiality 
assessment to help us understand our 
unique sustainability-related risks and 
opportunities, as well as our impacts on 
society and the environment. We conducted 
surveys and interviews, analysed industry 
reports, and held leadership workshops, 
gathering input from over 250 internal 
and external stakeholders from around 
our business, to understand how we can 
ensure we are supporting value creation to 
all stakeholders.

These insights helped us develop a 
strategic framework that will focus our 
sustainability actions in the coming years. 
Our new approach, which is presented on 
the next page, is structured across four 
pillars that encapsulate those ESG issues 
that are most important to Entain, our 
customers, investors, and partners: 

  Be a leader in player protection

  Provide a secure and trusted platform

  Create the environment for everyone to 

do their best work

  Positively impact our communities

40

Entain plc  Annual Report 2023

Sustainability

Entain’s Sustainability Strategy

At Entain, we see sustainability as a key enabler of our corporate strategy and growth. We embrace our role within society with the 
strongly held belief that the most sustainable business in our industry will be the most successful. 

This is reflected in our new Sustainability Strategy. We have structured it across four pillars that carefully encapsulate those sustainability 
issues that are most important to Entain, our customers, investors, and partners. For each pillar, we have identified key focus areas and 
assigned Board-level oversight, summarised below.

You can read more details about how we developed the strategy using the results of our 2023 double materiality exercise here.

What it means

Aligned material clusters

Focus areas

Oversight

Be a leader in player 
protection

We provide industry-
leading customer 
protection through 
innovative features, 
customer support, 
communications and 
our culture.

Ethical & 
compliant behaviour

  Innovation

Safer betting and gaming

  Industry-leading 

Provide a secure and 
trusted platform

We lead on integrity in 
everything that we do. 
From having the highest 
ethical standards, 
to only operating in 
regulated markets, with 
an aim of gold standard 
data protection, 
and cybersecurity.

Ethical & compliant 
behaviour

Data privacy 
and cybersecurity

  Corporate 

Governance

Create the environment 
for everyone to do  
their best work

We are an employer of 
choice, and we build an 
inclusive and supportive 
culture where talents 
from all backgrounds 
can thrive.

Diversity, equity 
and inclusion

Having the 
right people

Positively impact 
our communities

We play our role in 
limiting global warming 
to no more than 
1.5°C and we create 
a positive impact on 
our communities.

  Environmental 
Sustainability

  Corporate 

Governance

Sustainability 
& Compliance 
Committee

Sustainability 
& Compliance 
Committee

tailored customer 
protection tools 
and processes

Empower our people 
to support and protect 
our customers

Harm prevention 
through education 
and responsible  
communications

Promote research 
and share evidence-
based learnings with 
the industry

Only operate in 
regulated markets

Ethics and integrity 
at the core of 
our organisation 
and culture

  Provide industry-

leading cybersecurity, 
data privacy and 
AI governance

Clear and robust 
governance processes 
for each of our key 
ESG areas

Attract, engage and 
retain the best, most 
diverse talent

People 
& Governance 
Committee

Provide the right 
growth opportunities 
for all

Build a sense of 
belonging for 
all Entainers

Reduce our 
environmental impact

Creating a sustainable 
value chain

  Promote grassroots, 

women’s and 
disability sports

Support communities 
where we operate

Sustainability 
& Compliance 
Committee

Entain plc  Annual Report 2023

41

1 Overview8 Strategic report88 Governance140 Financial statementsESG Governance

Delivering our 
Sustainability Strategy 
starts with robust 
governance. As our 
ambitions grow, and 
best practice evolves, 
we continue to expand 
our processes. ”

42

Entain plc  Annual Report 2023

Board Committee Oversight 

Climate governance 

Given the urgent need for action to address 
the climate emergency, we have stepped 
up our governance in this area. Our CEO 
is now responsible for our approach to 
climate change, and climate-related risks 
and opportunities. In addition, we have 
developed our Net Zero Action Group. 
The Net Zero Action Group reports to 
the ESG Steering Committee, which 
is a selection of leaders from around 
the business who are responsible for 
delivering and developing an organisation-
wide approach to achieve our Net Zero 
ambitions. You can read more about how 
we manage our climate-related risks and 
opportunities in our TCFD Statement on 
pages 56 to 63.

Issue-specific Committees 

In addition to the ESG Steering Group 
and the Net Zero Action Group, we have 
formed groups that report to the ESG 
Steering Group that focus on delivering our 
approach to specific ESG issues that require 
additional expertise and insights from the 
business. Steering groups include groups 
focused on Anti-modern Slavery and 
Human Rights, Safer Betting and Gaming, 
Anti-Money Laundering, and Diversity & 
Inclusion. 

In May 2023, Entain restructured its 
Board oversight of ESG issues to better 
manage the increasing workload of the 
prior ESG Committee and further embed 
sustainability across the Group. 

The newly created Sustainability and 
Compliance Committee was created to take 
on the bulk of the responsibilities of the 
former ESG Committee. The Sustainability 
and Compliance Committee has oversight 
for safer betting and gaming, regulatory 
compliance, anti-money laundering and 
counter-terrorism financing, anti-bribery 
& corruption, human rights (including our 
approach to addressing modern slavery 
risks), health and safety, environmental 
impact (including the evolution of our 
strategy and processes in response to the 
Taskforce for Climate-related Financial 
Disclosures), data protection and charitable 
donations, including the work of the Group’s 
Entain Foundation. Chaired by Virginia 
McDowell, one of our Non-Executive 
Directors, the Committee has three 
members and guides the business on all 
aspects of ESG strategy, sets targets and 
monitors our performance. 

The second newly created Committee, 
the People and Governance Committee, 
took on the responsibilities of the previous 
Nomination Committee and added 
responsibility for oversight of the Group’s 
approach to Diversity, Equity and Inclusion 
and other people-related functions 
such as engagement and culture and 
employee wellbeing. 

The ESG Steering Group 

The ESG Steering Group, which meets 
monthly, consists of functional leaders 
from across the business, including 
Sustainability, Investor Relations, Human 
Resources, Corporate Affairs, Legal, Health, 
Safety & Security, Operations, People and 
Communications. Convened by our Group 
Head of Sustainability and chaired by our 
Chief IR & Communications Officer, the 
Group oversees the implementation of our 
sustainability strategy. 

1 Overview8 Strategic report88 Governance140 Financial statementsSustainability

ESG Governance Structure

Strategy

Board

Oversight

Sustainability and Compliance 
Committee

People and Governance 
Committee

Anti-Money Laundering and 
Counter-terrorism Financing

Anti-Bribery and Corruption

ESG Steering Group

Coordination

Health and Safety

Environmental Impact
People and Governance 
Modern Slavery and  
Committee
Human Rights

Privacy and Data Protection

Net Zero Action Group

Regulatory Compliance

Safer Betting and Gaming

Operating Units and 
Central Functions

Operational teams

Delivery

Talent and capability

Diversity, Equality and Inclusion
People and Governance 
Committee
Employee engagement

Employee well-being

Our performance across ESG Rating Agencies

We are proud to be a sector leader amongst many of the leading independent ESG rating providers. The below table summarises our 
performance and improvement over time. We will continue to work tirelessly to further improve our ESG practices and performance, with 
the aim of further improving the standards for our industry and in these external assessments.

Rating

Evaluation

Score
(31 December 2023)

Score
(31 December 2022)

MSCI

Sustainalytics

ESG Score

ESG Risk Rating

ISS ESG

S&P Global

ESG Score

ESG Score

FTSE4Good

ESG Score

AA

Low

C

S&P  
Yearbook  
and DJSI Europe 
constituent

Inclusion  
in  
FTSE4Good Index

7.2 

19.6 

(a lower score 
shows a  
lower risk)

49

60 

Industry 
Rank

N/A

6.7 

22.3 13/87 in the Casinos 
& Gaming industry

47

67

1st decile

95th percentile

3.8<>

3.8 

93rd percentile 

CDP

Climate

Management

B

B

N/A

Entain plc  Annual Report 2023

43

1 Overview8 Strategic report88 Governance140 Financial statementsWe provide best in class customer protection through innovative 
features, customer support, communications and our culture

Material issues

Oversight

  Safer betting and gaming

Sustainability & Compliance Committee

  Ethical and compliant behaviour

  Innovation

Be a leader 
in Player  
Protection

Focus area

2023 Highlights

Best-in-class tailored customer  
protection tools and processes

  Rolled our ARC™ to cover 27 jurisdictions (2022: 22), including real-time models in 

23 jurisdictions

  ARC™ for retail now live across UK and ROI

  7.5 million ARC™ interactions (+98% YoY) to 742,112 unique customers

Empower our people to support  
and protect our customers

  98% completion rate of annual compliance, safer gambling, and AML training

  Enhanced safer gaming training, delivered by EPIC Risk Management, delivered  

to all senior leaders

Harm prevention through education  
and responsible communications

Promote research and share  
evidence-based learnings

  Expanded our stakeholder education and training in the US, through our partnership 
with EPIC Risk Management and major leagues as well as players associations such 
as the Major League Baseball, National Football League, League Soccer Players 
Associations and the NHL Alumni Association

  20% of TV advertising space and football sponsorship dedicated to safer betting and 

gaming communications or Foundation promotion

  Final year of partnership with Harvard Medical School’s Cambridge Health Alliance 
Division on Addiction (CHADA), contributing £5.5m over five years to cutting-edge 
research into Safer Betting and Gaming

  Contributed 1% of our GGY in the UK to Research, Education and Treatment (RET), 

totalling £18.7m

Awards and accreditations:

UK

North America

International

GamCare Advanced Safer 
Gambling Standard

  Online: Advanced  

Level 2 (highest level)

  Retail: Advanced Level 2

EGR North America 
Awards 2023:  
Socially 
Responsible Operator

SBC Global and 
SBC LATAM Socially 
Responsible Operator of 
the Year

Vixio Global Regulatory 
Awards: Award for 
Outstanding Contribution 
to Safer Gambling

Advanced Responsibility and Care™ 
(“ARCTM”): Our leading tailored customer 
protection tool

Our recent materiality assessment found 
that safer betting and gaming is our most 
material ESG issue, and ARC™ is our 
flagship initiative to protect our customers 
– providing a technology-led approach to 
player protection through real-time and 
individually tailored detection, interaction 
and interventions with players that are 
potentially at risk.

Given its importance to Entain and our 
customers, the roll-out and effectiveness of 
ARC™ is linked to through our Group Bonus 
Scheme, which includes our executive 

team. The details of how we incentivise 
the delivery of player protection is outlined 
further in the Remuneration Report 
on p131.

We continue to monitor the effectiveness of 
ARC™, the results of which are reviewed by 
the Executive Committee and Sustainability 
and Compliance Committee quarterly.

This year, ARC™ continued to mature in 
the UK and expand globally. By the end of 
2023, ARC™ is now live across our core 
international markets (except Brazil).

Our safer betting and gaming programmes 
in our retail estate in the Republic of Ireland 
and the UK are also supported by ARC™. 
This provides our customer facing retail 
colleagues with data-driven insights to 
help them spot and address risky play in 
our shops.

Empowering our people

We continue to deeply embed safer gaming 
into the culture of our company. At the end 
of 2023, 98% of our colleagues were up 
to date with their mandatory annual safer 
betting and gaming training. This training 
provides all colleagues with the essential 
understanding of our approach to, and 
compliance requirements on, safer betting 
and gaming. However, we also understand 
that specific roles within our business have 
key responsibilities for player protection. 

44

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsLead on player protection

For these roles, we continue to roll out more 
in-depth and specific training. For example, 
our senior leadership periodically 
undertakes in-depth training from EPIC 
Risk Management. Customer-facing roles 
who are responsible for engaging directly 
with our customers also receive in-depth 
training on identifying and interacting with 
customers who may be at higher risk of 
harmful play.

We are also leveraging our partnership 
with Harvard Medical School’s Cambridge 
Health Alliance Division on Addition 
(“CHADA”) to support our training 
programmes. Since 2019, 16 of our safer 
betting and gaming training programmes 
have been reviewed by the team at CHADA 
– ensuring our training and culture reflect 
the latest research.

Responsible marketing

Responsible marketing is a core part of 
our commitment to promote responsible 
attitudes, and protect children, young 
persons and vulnerable individuals. 
We have a long history of leading the 
industry in this area, spearheading the 
UK whistle-to-whistle advertising ban, 
and being the first operator to ban shirt 
sponsorship in UK football.

Our commitment to responsible advertising 
and marketing is underpinned by our 
recently refreshed External Marketing 
Policy. This Policy outlines our responsible 
marketing principles. All relevant staff 
receive training on the policy.

We also work closely with trade 
associations to strengthen best practice for 
our industry’s marketing and advertising. 
For example, we are a signatory of – and 
contributor to – the European Betting 
and Gaming Association’s (“EGBA”) Code 
of Conduct.

Promoting research through  
our partnership with Harvard  
Medical School

2023 marked the final year of our five-year 
research partnership with the Cambridge 
Division on Addiction, which has now 
produced 14 research papers since 2019. 
The outcomes of this research have 
been highly practical, underpinning our 
26 markers of protection – the behavioural 
patterns found to indicate signs of risk 
that are used by ARC™. As this research 
is published, or is in the process of 
publication, this allows not just Entain but 
the whole industry to access the latest 
research. You can read more about this 
research programme in our 2023 Social 
Impact Report.

  Interactions excellence: Interaction 

Excellence aims to promote insightful 
and valuable discussions with teams 
that deal with customers that are 
potentially the most at risk. The training 
focuses on strengthening soft skills 
that colleagues will draw upon during 
customer interactions. In 2023, this 
training was reviewed by the Harvard 
Medical School’s Division on Addiction, 
Cambridge Health Alliance.

Moving forward we will also conduct 
in-depth training with leaders from 
around the business (aimed at our 
senior leadership team and Board 
Directors), to further integrate a culture 
of player protection right at the top of 
the organisation. This training will be run 
by EPIC Global Solutions and refresh the 
leadership training delivered in late 2022. 

Embedding safer betting and 
gaming into our culture 

At Entain, we know that safer betting and gaming starts 
with our culture. It’s important that all colleagues have the 
knowledge and tools to fulfil our responsibility to protect 
our customers.

As part of the 2023 Group Annual Bonus 
Plan, a mandatory training module 
was implemented on compliance, safer 
gambling and anti-money laundering, 
achieving a 98% completion rate. Our goal 
is to train all colleagues on the importance 
of player protection, preventing money 
laundering, and responsible marketing 
– with retail colleagues receiving a more 
tailored version of the content relevant to 
their role.

We also know that some colleagues 
have unique responsibilities for their 
role – whether it be engaging directly 
with customers, designing new products, 
or leading teams or divisions. In 2023 
we worked with EPIC Global Solutions 
to deliver in-depth masterclasses and 
face-to-face-training on safer betting and 
gaming tailored for specific, high-impact 
roles. For example, our customer service 
and retail colleagues took part in sessions 
that equipped them with the skills to 

identify signs of harm and effectively 
interact with customers to advise on 
our suite of tools that may be used to 
help them.

Key modules focused on:

  Introducing our retail teams to problem 
gambling to help them understand how 
gambling related harm can present 
itself and ensure that they are aware 
of how to protect our customers to 
limit the negative impacts of gambling. 
Between May and August 2023, 294 
colleagues attended the EPIC Safer 
Gambling Awareness training.

  Affordability Interactions: This training 
provided our colleagues with guidance 
on the key steps they should take to 
ensure that customers are keeping 
their betting affordable, and the 
communication tools they can use to 
encourage safer gambling and manage 
hostile behaviour on the shop floor. 

1.  Core countries are those that are using our core technology platform. ARC™ is embedded within this core technology, so in these countries we can use the full power of our 

markers of protection and interactions.

2.  Risk is determined based on our Long-term Excessive Play (LTEP) model, which is one of our three primary ARC™ Markers of Protection models, which scores every user of the 

Entain Platform from 1 (low risk) to 100 (high risk) daily. LTEP is used for assessing risk due to identify underlying problem gambling behaviour over time.

Entain plc  Annual Report 2023

45

1 Overview8 Strategic report88 Governance140 Financial statementsWe lead on integrity in everything that we do. From having the 
highest ethical standards, to only operating in regulated markets, 
with an aim of gold standard data protection, and cybersecurity
Material issues

Oversight

  Ethical & compliant behaviour 

Sustainability & Compliance Committee

  Data privacy and cybersecurity 

  Corporate Governance

Provide a secure 
and trusted 
platform

Focus area

2023 Highlights

Only operate in regulated markets

  100% of revenues from regulated or regulating markets since February 2023

Ethics and integrity at the core  
of our organisation and culture

  New Ethics & Compliance Charter and Strategy 

  Average completion rate of 95% across Entain’s Big Four Compliance 

Training Modules

  Refreshed set of Entain Values, with “Do what’s right” at its core

Provide industry-leading  
cybersecurity and data privacy

  Growing headcount in Data Privacy and Cybersecurity teams, by 25% and 35% 

respectively compared to 2022.

  Average time to fix cybersecurity vulnerabilities decreased by 65% compared to 2022

  Over 80% of our operations audited and certified to ISO 27001 (by headcount)

Clear and robust governance processes  
for each of our key ESG areas

  New ESG governance structure with two board-level committees (Sustainability & 

Compliance and People & Governance)

Awards and accreditations:

ISO 27001 2022 Information Security Management System

We appointed a Group Money Laundering 
Reporting Officer and Global Head of Anti-
Financial Crime (“AFC”), and we expanded 
our AFC team. After a period of growth 
and multiple acquisitions, we revised our 
organisational structure with all colleagues 
with AFC responsibility reporting to the 
central AFC Leadership Team. This new 
governance framework gives us better 
control and oversight across all our 
entities, subsidiaries, and joint ventures. 
We have also initiated an evaluation of 
our international subsidiaries to assess the 
maturity of local AFC programmes. This will 
conclude in 2024 with on-site visits and 
upskilling programmes tailored to the needs 
of our colleagues.

Only operate in regulated markets

Entain firmly believes that strong, 
commercially viable regulation of 
the betting and gaming sector is in 
everyone’s interests. It offers stability for 
operators, important taxation streams 
for governments and – most importantly 
– provides the consumer with proper 
protections and safeguards by ensuring 
that only responsible providers operate in 
the market. 

Since February 2023, 100% of our group’s 
revenue come from regulated or regulating 
markets. As of 31 December 2023, we held 
licences in 34 jurisdictions across the world. 
We were also present in five regulating 
markets where we can see a clear pathway 
to regulation that will enable us to obtain 
domestic licences in the next two years. 
These regulating markets are Brazil, 
Mexico, Peru, Austria and Finland. For more 
about this, please refer to our regulatory 
update on pages 38 to 39.

Ethics and integrity at the core 
of our organisation and culture

We are committed to conducting 
our business in line with the highest 
ethical standards. We heavily invest in 
governance, resources, and training to 
combat corruption and keep financial 
crimes out of gambling. 

For Entain, this starts with playing an active 
role in safeguarding the values and integrity 
of sport. We want all sports events to be 
fair and played to the best of participants’ 
abilities. This is why we work closely with 
regulators and sports governing bodies to 
fight match-fixing, spot-fixing, and other 
corrupt betting activity. We are a member 
of the International Betting Integrity 
Association (IBIA) and the Sports Betting 
Integrity Forum (SBIF). 

In 2023, we continued to reinforce our 
Ethics & Compliance (“E&C”) function 
with new team members and stronger 
governance. We launched a new Ethics 
& Compliance Charter which defines 
clear accountability across the group and 
ensures that our E&C team has the required 
independence and authority to act as an 
effective second line of defence. We also 
launched a three-year E&C Strategy, which 
sets our action plan for achieving a best-in-
class E&C programme. 

46

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsProvide a secure and 
trusted platform

Doing what’s right

As a FTSE100 company, 
we have a duty to do the 
right thing. This also means 
training our people to always 
make the right decision 
for our customers and 
our communities.

Every colleague, including contractors 
and agency staff, must complete four 
compliance modules covering Entain’s 
Code of Conduct as well as ethical topics 
such as safer gambling, data privacy, or 
bribery and corruption prevention. As part 
of this, colleagues sign a declaration that 
they have understood the training and will 
comply with Entain’s Code of Conduct. 

Our 2023 Group Bonus was linked to 
achieving 85% completion for each 
module – an ambitious but achievable 
target given the turnover in certain parts 
of our business. This year, we achieved an 
average completion rate of 98% – up from 
93% in 2022 and 82% in 2021. 

Big Four Learning Modules

Code of Conduct

Compliance, Safer Gambling, 
and Anti-Money Laundering

Data Privacy

Cybersecurity

Completion 
Rate

94%

98%

98%

98%

Provide industry-leading cybersecurity 
and data privacy

Safeguarding our corporate and customer 
information remains a top priority for 
Entain. Our commitment is reflected in the 
growing headcount of our Data Privacy and 
Cybersecurity teams, which respectively 
increased by 25% and 35% in 2023.

In 2023, we continued building our data 
privacy assurance function with dedicated 
resources to monitor the effectiveness 
of our privacy activities, keep risks under 
review, and update policies and procedures. 
We boosted privacy controls by introducing 
Effectiveness and Maturity Reviews of 
our most critical data processes. We also 
reinforced our risk management process 
with a new privacy risk register which feeds 
into Entain’s Enterprise Risk Management 
(“ERM”) risk maps and identified an 
additional 20 privacy risks in 2023. 

Throughout the year, we further embedded 
Entain’s Artificial Intelligence (“AI”) and 
Data Ethics Charter, which we launched 
in 2021 to define our principles for the 
responsible use of AI and data-driven 
technologies. We collaborate across the 
business to embed Privacy by Design, 
building data privacy considerations 
directly into the development of our 
products and processes. We have also 
been preparing for emerging legislation 
around AI, such as the EU Artificial 
Intelligence Act. Working closely with our 
Data Sciences & AI (“DSAI”) colleagues, 
the Privacy team created a blueprint for 
Entain’s AI Governance Framework and 
developed a new AI policy which will be 
released in 2024. 

As cybercrimes continue rising globally, 
we are continuously improving our 
cybersecurity programme to protect our 
players from digital threats. In 2023, we 
introduce new security features in our 
products such as customer multi-factor 
authentication. We also reinforced our 
cyberattack detection processes by 
deploying machine-learning and AI-
based systems which uncover patterns 
of malicious activity and block attacks 
before they can reach our customers. 
We managed to decrease the average 
time to fix cybersecurity vulnerabilities by 
65% compared to 2022. 

As part of our commitment to best 
practice, we have re-certified for the 
ISO 27001 certification, an international 
standard for information security. As of 
31 December 2023, 80% of our operations 
have been audited and certified to 
ISO 27001. In 2024, we will continue 
expanding the scope of the certification to 
our 2023 acquisitions. 

Clear and robust governance 
processes for each of our key  
ESG areas

In April 2023, Entain restructured its 
Board oversight of ESG issues to better 
manage the increasing workload of the 
prior ESG Committee and further embed 
sustainability across the Group. This new 
structure reflects the ever-growing 
importance of ESG topics for the group. 
You can read about our ESG governance 
structure on page 43. 

Entain plc  Annual Report 2023

47

1 Overview8 Strategic report88 Governance140 Financial statementsWe attract a broad and diverse audience from the inside out. 
We are an employer of choice, and we build an inclusive and 
supportive culture where talents from all backgrounds can thrive
Material issues

Oversight

  Diversity, equity and inclusion

People & Governance Committee

  Having the right people

Create the  
environment for 
everyone to do  
their best  
work

Focus area

2023 Highlights

Attract, engage and retain the best,  
most diverse talent 

  Launch of Black Professionals@Entain employee network

  Publication of Entain’s first-ever Global Menopause Policy

  Entain ranking 5 in the 2023 All-In-Diversity Project Index

  Entain’s Returnship programme with McLaren Racing receiving accolades at the 

Women in Gaming Diversity Awards and the Personnel Today Awards

  Launch of Your Goals, Entain’s new objective-setting programme

  Launch of refreshed values and behaviours 

  94% of Entain Managers received mental health training through the Workplace of 

Tomorrow programme

  400,000 employee interactions with Entain’s Well-Me events, activities, and content

  9.1% utilisation rate for our Employee Assistance programme

Personnel Today  
Equity, Diversity & 
Inclusion award

Women in Gaming 
Diversity Awards Innovator 
of the Year award 

Attract, engage and retain the best, 
most diverse talent 

Diversity, Equity and Inclusion (DE&I) are key 
to Entain’s future sustainability and success. 
Attracting and retaining key talent remains 
one of our Principal Risks as a tech business 
(see page 85), and workforce diversity 
plays an essential role in innovating, driving 
change, and delivering outstanding products 
and services for our customers.

As part of our commitment to DE&I, we 
understand the importance of global 
employee networks in providing a safe space 
for colleagues with a shared identity or 
experience. Launched in 2022, the Women@
Entain and Pride@Entain groups continue 
to grow, with over 1200 and 250 members 
respectively. In 2023, Women@Entain 
piloted a new mentoring programme for 
women in our Product & Technology team, 
matching participants with senior mentors. 
We also launched Black Professionals@
Entain, a new network designed to create 
a culture where black colleagues can thrive 
professionally and personally. Led by our 
network, we signed a UK partnership 
10,000 Black Interns Foundation, and have 
pledged to offer career opportunities to 
Black students and graduates in the summer 
of 2024.

On International Women’s Day 2023, we 
published our first-ever global menopause 
policy. Our ambition was to help colleagues 
understand menopause-related issues and 
normalise talking about the symptoms. 
The policy came with a global awareness 
campaign and support for managers in 
having conversations around menopause. 
We built a virtual Menopause Hub with 
resources and bite-size training for those 
going through the menopause journey and 
for managers and teammates wanting 
information on how to best support women 
in the workplace.

We are committed to positively impacting 
diversity not just within Entain, but across our 
industry. We partner with universities and 
charities to improve female representation 
within STEM careers. One example of this 
is our partnership with Girls Who Code, 
through which we have reached 10,680 
young women since 2021. You can read more 
about our work to drive diversity in the tech 
sector in our 2023 Social Impact Report. 

In 2024, we will focus our efforts on further 
embedding DE&I within our Resourcing 
Strategy to increase representation in 
our hiring process. Our new recruitment 
and candidate management platform will 
provide us with better DE&I data on our 

33%

3 out of 9 
(33%)

3 out of 9 
(33%)

4 out of 10 
(40%)

28%

221 out 
of 794 
(28%)

194 out 
of 752 
(27%)

128 out 
of 364 
(26%)

46%
13,645 out 
of 29,576 
(46%)

13,479 out 
of 28,940 
(47%)

11,583 out 
of 25,554 
(45%)

Provide the right growth opportunities  
for all 

Build a sense of belonging for  
all Entainers

Awards and accreditations: 

Gender diversity at Entain

  Male 

 Female

Group Board 

2023

2022

2021

Senior managers 

2023

2022

2021

All Employees 

2023

2022

2021

48

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statements 
 
Create the environment 
for everyone to do their 
best work

candidates and recruits, allowing us to 
tailor interventions and set group-wide 
targets. We will also continue to remove 
any barriers in the hiring process for 
candidates and colleagues through the 
design and launch of our new recruitment 
platform in 2024.

Provide the right growth  
opportunities for all 

Our colleagues’ continuous personal and 
professional growth is essential, and we 
invest in targeted learning & development 
(“L&D”) within our business units. 
Programmes, courses, and self-led learning 
are tailored to the needs of our teams 
and individuals. 

Entainers globally have access to best-
in-class learning resources, such as 
LinkedIn Learning, Get Abstract, and 
Pluralsight. These platforms enable our 
colleagues to continuously develop their 
skills – from marketing to Python coding or 
public speaking. 

In 2023, we focused our L&D efforts on 
customer-facing roles, both in our global 
Customer Services team and across our 
Retail Estate. We know that customer 
satisfaction starts with great leadership and 
employees who feel supported and valued. 

In our Customer Services team, we kicked 
off Let’s Lead, a new leadership programme. 
The seven-week curriculum includes a mix 
of self-paced learning, in-person training, 
and professional certifications delivered by 
external providers. With over 20 modules, 
the programme equips our managers 
with all the technical knowledge and soft 
skills they need to successfully lead their 
teams. This includes completing a Mental 
Health First Aider course, as part of Entain’s 
commitment to wellbeing. 979 colleagues 
have already completed the course, with 113 
learning sessions delivered and we will roll 
it out to Hyderabad, India and Montevideo, 
Uruguay in 2024.

In our retail business, we have built a 
consistent foundation of competency 
and knowledge among managers and 
team leaders. The Enhance, Establish and 
Elevate Your Game programmes support 
colleagues at different points in their careers, 
from preparing for a first management 
role to sharpening their leadership skills. 
In 2023, the programme trained over 2000 
colleagues. We are proud that many of 
our retail management team started as 
Customer Service Managers before growing 
into senior roles.

Last year, we also worked to harmonise 
the way our colleagues think about their 
professional objectives. We launched Your 
Goals, an objective-setting programme, to 
ensure all our colleagues have meaningful 
conversations with their managers about 
their goals and understand how these align 
with Entain’s strategy. In 2024, we will 
develop Entain Leadership Expectations 
which will be supported by a structured, 
consistent, and global leadership pathway. 

Build a sense of belonging for 
all Entainers

Following an intensive period of business 
growth, we wanted to bring our colleagues 
together and consolidate our shared culture. 
2023 saw us launching a refreshed set 
of values and behaviours which build on 
our core beliefs whilst helping us prepare 
for the next phase of our evolution: Do 
what’s right, Keep it simple, Go beyond, 
and Win together. More than words on a 
wall, these values act as guiding principles 
for our colleagues across all locations and 
at all levels. They have been embedded 
in everything we do, from the way we 
recognise our colleagues to how we set 
individual objectives. 

Driving Diversity Forward with 
McLaren Racing

Companies like Entain can 
reshape the world of work for 
women, and we want to play 
an active role in doing so.

In line with these values, we remain 
passionately committed to creating a 
supportive and encouraging environment 
where all our colleagues can thrive. 
The Entain Well-Me strategy is designed 
to help employees make positive changes 
to improve their physical, mental, and 
emotional health. Our 2022 global well-
being survey, which was completed by 
9,600 colleagues, helped us identify 
strategic priorities for the coming years.

 In 2023, we rolled out Workplace of 
Tomorrow, a mental health programme 
designed to give people managers the 
tools to support their teams and create a 
culture of trust and psychological safety. 
Developed by experts at Unmind, the 
training equipped our managers to have 
supportive conversations, giving them 
practical knowledge on topics such as self-
care, stress and anxiety, or active listening. 
94% of the Entain managers completed the 
course last year. 74% of them taking action 
with their team as a result.

Our 2023 global wellbeing campaigns were 
tailored to boost the mental and physical 
health of our colleagues. Our flagship 
Live-Well Festival consisted of a week-
long event with expert-led workshops on 
nutrition, sleep, and fitness, generating 
65,000 engagements on our intranet. 
In November, nearly 600 colleagues joined 
Breaking Stereotypes Together, a live event 
to champion men’s mental health and share 
techniques for combatting stress. 

Looking at 2024, we are using data from 
our global wellbeing survey to pilot Entain’s 
new resilience training, The Energy Edge. 
The programme aims to help colleagues 
grow their energy and performance through 
a mix of text learning, bite-sized videos, 
and interactive activities. We will open 
the programme to our retail colleagues 
in early 2024 before opening to our 
global workforce. 

In 2023, we partnered with the McLaren 
F1 team on a Returnship programme, 
providing unique opportunities for skilled 
women to resume their STEM careers. 
Over six months, 10 career returners 
worked at both Entain and McLaren in 
roles ranging from Data Analysts to 
Software Developers. The placements 
were tailored to their experience and 
ambitions, and they received extensive 
support to ensure a successful transition 
back into work. We are delighted that, at 
the end of the returnship, most returners 
secured a role at Entain or McLaren. 
The programme received two accolades, 
including the Innovator of the Year at the 
Women in Gaming Diversity Awards.

Entain plc  Annual Report 2023

49

1 Overview8 Strategic report88 Governance140 Financial statementsWe will be Net Zero by 2035, and support and positively impact 
our communities around the globe

Positively impact 
our communities

Material issues

Oversight

  Environmental sustainability

Sustainability & Compliance Committee

  Corporate Governance

Focus area

2023 Highlights

Reduce our  
environmental impact

  70% global electricity from renewable sources, including over 99% in the UK through 

green tariffs and a 5-year Power Purchase Agreement

  9% decrease in market-based Scope 1 & 2 emissions globally from the prior year

  Near-term and Net Zero submitted to the Science Based Targets Initiative (SBTi), 

pending verification

Create a sustainable  
value chain

  35% of our in-scope third-party spend enrolled on the EcoVadis platform with 

a detailed assessment of their sustainability performance

Promote grassroots, women’s and  
disability sports

  250+ aspiring champions have received a financial award via SportsAid since 2019, 

helping to cover the costs of training, equipment, and travel

  100 non-league football clubs supported via Pitching In since 2020, enabled to reach 

their communities

Support communities where  
we operate

  Donating £25.4m, to support our communities.

  Fundraising £0.5m for Prostate Cancer UK and £1m for Chance for the Children via the 

Ladbrokes Coral Trust, funding life-saving research and treatment

Awards and accreditations:

ISO 14001: Environmental Management across our operations in GB (shops, stadia and 
offices) covering 47% of our global headcount.

50

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsPositively impact 
our communities

Environmental Impact

Doing what’s right is one of Entain’s long-
standing values. Whilst our greenhouse 
gas (GHG) emissions are relatively low 
compared to companies in other industries, 
we have an important role to play due 
to our size and global scale – especially 
given the critical and urgent importance of 
climate change.

We were the first betting and gaming 
company to formally commit to a Net Zero 
target with the Science-based Targets 
Initiative (SBTi), with the formal verification 
process commencing in 2023 and due to be 
concluded in 2024.

Our targets reflect our ambition to lead 
the industry on decarbonisation. We have 
committed to reduce our absolute scope 1 
and 2 (market-based) and material Scope 
3 emissions by 42% by 2027 from a 2020 
base year, and 60% by 2030. We have 
also committed to be net zero by 2015 – 
reducing our Scope 1, 2 and 3 emissions 
by 90% by 2035, and investing in credible 
carbon removal projects to neutralise the 
remaining 10%. These targets, which follow 
the SBTi criteria, will see us reduce our 
emissions in line with a 1.5 decarbonisation 
pathway ahead of the UK Government’s 
2050 timeline.

In 2023, our Net Zero Action Group 
developed our first net-zero strategy, which 
focuses on energy (efficiency and sources), 
electrification, and engagement (see 
next section).

We continue to procure over 99% of 
our electricity in the UK from renewable 
sources, which equates to 70% renewable 
electricity globally. We are currently looking 
at the viability of sourcing renewable 
electricity in our key markets globally.

We recognise that as a digital business, we 
need to understand our digital emissions. 
We have been collecting and analysing 
data from our data centre suppliers to 
understand the energy consumption and 
renewable energy purchasing of our major 
providers. Our most recent analysis in 2022 
indicated that over 50% of our data centres 
are on renewable electricity contracts, 
and we are engaging with our providers to 
increase this further.

We know that ambitious decarbonisation 
requires credible and up-to-date data 
to monitor and address our emissions 
hotspots. In 2023 we signed up to carbon 
accounting software that we will launch 
and operationalise in 2024. To increase 
the quality of our emissions reporting, we 
have also commissioned the Carbon Trust 
to verify our Scope 3 emissions footprint 
in addition to our annual scope 1 and 2 
footprint verification.

Creating a sustainable supply chain

Our commitment to ethics and sustainability 
extends to our business partners. We want 
to work closely with our suppliers to 
support them on their decarbonisation 
journey and to protect human rights beyond 
our operations. 

In early 2023, we took an important step 
by partnering with EcoVadis, the world’s 
largest platform for supplier sustainability 
ratings. EcoVadis allows us to evaluate our 
key suppliers and set corrective action plans 
across four topics – environment, labour 
and human rights, ethics, and sustainable 
procurement. The platform also provides 
our suppliers with e-learning training on a 
self-service model. Working with EcoVadis 
will help us refine our Net Zero roadmap by 
giving us access to primary emission data 
from our suppliers and helping us identify 
those who are committed to the Science 
Based Targets Initiative (“SBTi”). 

Throughout the first year of our partnership, 
we focused on onboarding our existing 
suppliers to the platform, enrolling and 
assessing over 35% of in-scope vendors. 
This represents £523m of third-party 
spend. So far, we found that our suppliers 
scored on average 59.6 out of 100 
on EcoVadis, 13.6% higher than the 
benchmark. We also embedded EcoVadis in 
our tender process, making its sustainability 
assessment a mandatory requirement for 
all winning suppliers. 

We are now working with our suppliers to 
create corrective action plans, supporting 
them in improving their sustainability 
performance. We encourage them to set 
Science-based Targets, increase their use 
of renewable energy sources, and publish 
policies around Anti-Bribery and Corruption 
(“ABC), Modern Slavery, and Diversity, 
Equity and Inclusion (“DEI”). Our ambition is 
for 75% of our in-scope third-party spend 
to be assessed on EcoVadis by the end 
of 2025. 

Next year, we will start implementing our 
2024-2026 Modern Slavery Strategy by 
conducting an extensive risk assessment 
of all our in-scope suppliers, mapping 
areas where modern slavery could be 
more prevalent based on factors such as 
purchasing category or political instability. 
The findings will help us identify higher-risk 
suppliers and, when necessary, request 
the completion of supplier self-assessment 
questionnaires and plan for external on-site 
audits to be completed in 2025. 

Promoting Grassroots, Disability and 
Women’s Sports

Entain is passionate about sports and 
understands the role it plays in society. 
We are proud to invest at the grassroots 
level, supporting amateur and professional 
athletes of all ages, backgrounds, and 
abilities to chase their dreams. The Entain 
Foundation supports projects across the 
globe that you can discover in our 2022/23 
Social Impact Report. 

In the UK, we are proud of our long-term 
commitment to SportsAid, helping young 
British athletes aspiring to become the 
country’s next Olympic, Paralympic, 
Commonwealth, and world champions. 
Since 2019, Entain has helped 251 athletes 
by providing them with a financial award to 
help with training, equipment, competition 
costs, and personal development training. 
We empower a diverse cohort of sports 
people nationwide, with a close to even 
gender split, 48% of our athletes with a 
disability and 16% coming from ethnic 
minority backgrounds. By 2024, we will 
have donated £500,000 to SportsAid. 

Entain plc  Annual Report 2023

51

1 Overview8 Strategic report88 Governance140 Financial statementsIn the U.S., we have partnered with Oak 
Out Hunger Entain since 2022. The project, 
launched by the Charles Oakley Foundation, 
provides education in responsible 
gambling with other forms of support to 
underprivileged communities. The Entain 
Foundation U.S. sponsorship provides 
funding and expertise in preventing and 
mitigating problem gambling to the Oak 
Out Hunger community project. In 2023, 
the Entain Foundation U.S. helped fund 
10,000 meals to those communities in need.

If you would like to learn more about the 
difference we make with our partners 
across the globe, we invite you to review 
our 2022/23 Social Impact Report.

We also launched Pitching In in 2020 to 
support and develop grassroots sports in 
the UK, helping non-league clubs improve 
their facilities. This multi-million-pound, 
multi-year investment programme works 
with the Trident Leagues to champion 
their achievements and tell their stories. 
Pitching In has been designed from the 
ground up to deepen links between clubs 
and their local communities. We are 
also the founding partner of the Trident 
Community Fund since 2020, investing 
£150,000 every year to enable clubs to 
engage in vital community-based projects 
and invest in their local areas. In 2022, we 
unveiled the Pitching In Volunteer Hub, a 
unique online portal and one-stop shop 
for every Trident League club to connect 
football fans with potential volunteers. 
The Volunteer Hub provides a simple 
web-based interface where clubs can 
post volunteering vacancies, while fans 
can search for available opportunities in 
their preferred clubs or locations. To date, 
nearly 300 positions have been processed 
through the hub, helping to bring a vitally 
needed new generation of volunteers to the 
Pitching In clubs.

Support communities where 
we operate 

As a global business, we want to positively 
impact local communities across the 
markets where we operate. Entain partners 
with small to large-sized charities across 
the globe to support the causes that are 
the most important to our colleagues, our 
customers, and our communities.

In Kenya, we partner with ComputerAid, 
an international charity aiming to address 
unequal access to technology in African 
countries. Our support is helping to create 
a Solar Learning Lab (“SLL”) in Al Huda 
Primary School, providing technology 
access to traditionally marginalised 
communities in South Kenya. The SLLs 
are shipping containers converted into 
computer rooms and fitted with solar 
panels to generate electricity, enabling 
them to be deployed in remote locations. 
In 2023, we enabled ComputerAid to install 
two containers in Al Huda Primary School 
with 20 computer stations, 20 laptops, as 
well as drinking water and toilet facilities. 
We expect over 750 students to access this 
communal space in the coming months.

1.  The Scope 3 categories included in our target are: Category 1: Purchase Goods & Services, Category 3: Fuel and Energy-related Activities, Category 4: Upstream Transportation 
and Distribution, Category 5: Waste Generated in Operations, Category 6: Business Travel, and Category 7: Employee Commuting. We completed a similar risk assessment 
exercise in 2022 and we intend to repeat it every other year. 

52

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsOur ESG Key  
Performance Indicators

Our ESG Key Performance Indicators

Pillar

Data point

2023

2022

2021

Lead on player 
protection

Number of jurisdictions outside the UK covered by the ARCTM player 
protection programme

% contributions of GGY to RET 

Cash and in-kind contributions towards responsible betting and 
gaming initiatives

Customer interactions regarding problem gambling 

ARCTM Interactions2,3

Customer complaints1

Customer complaints specifically related to a betting and 
gaming transaction

Self-exclusions made1,4

Secure  
& trusted 
platform

% of revenues from domestically regulated or regulating markets

Number of markets exited with no clear path to a sustainable and 
safe regulated betting and gaming industry

% of operations certified under ISO270015

% of Technology budget dedicated to Cybersecurity

27

1%

22

0.75%

-

0.5%

£20.8m

£18.3M

£12.9m 

8.7m

7.5m

3,927

715

53,745

100%

5

80%

3.2

1.8m

3.7m

4,215

2.3m 

n/a

4,045

629

655 

60,261

61,644 

100% Nearly 100%

9

n/a

n/a

3

n/a

n.a

n/a

Impact of security incidents

£0.7m

£3.6m

Entain plc  Annual Report 2023

53

1 Overview8 Strategic report88 Governance140 Financial statementsOur ESG Key  
Performance Indicators

Pillar

Data point

Foster an 
inclusive culture

Employees worldwide (headcount)6

Employees worldwide (FTE) 6 ,7

Female employees6

% female employees6

Part-time employees6

% part-time employees6

2023

29,582

23,650

13,645

46%

9,968

34%

2022

28,940

24,195

13,479

47%

9,754

34%

Median hourly pay difference between male and female colleagues 
(Gender Pay Gap)8

Mean hourly pay difference between male and female colleagues 
(Gender Pay Gap)8

Median bonus pay difference between male and female colleagues8

Mean bonus pay difference between male and female colleagues8

Females in all management positions (as % of total 
management workforce)

Females in junior management positions (as a % of total 
junior management workforce) 

Females in technical roles9

Female managers in revenue generating functions10

UK-based employees who have confirmed being part of an ethnic 
minority background, as a percentage of UK employees that have 
reported their ethnicity11

UK-based employees who have confirmed as being part from an 
ethnic minority background

Employee age groups:7
<30
30-50
50+
Unknown

Employee contract types:7
Permanent12
Fixed-termed12
Contractors13

Customer Satisfaction14

Average hours per employee of training and development

Employee turnover – all

Employee turnover – voluntary

Whistleblowing incidents reported and investigated

Whistleblowing incidents reported and investigated, broken down 
by topics
Fraud and theft
Code of conduct
Procedural non-compliance
HSSE
HR Grievance
Not provided

Accidents

Employee work-related injuries

Employee reportable incidents

Public work-related incidents

Public reportable incidents

Robberies

Incidents of anti-social behaviour

Incidents of assault

Absenteeism rate15

% of internal hires

Employee engagement score16

54

Entain plc  Annual Report 2023

4%

16%

44%

65%

37%

39%

28%

40%

15%

7%

35%
47%
15%
3%

99%
0.1%
1%

78%

13

28%

20%

65

12
32
15
1
4
1

603

72

5

5

0

50

6,137

452

4%

23.8

77%

3%

17%

39%

66%

37%

40%

31%

42%

14%

7%

37%
46%
14%
3%

99%
0.1%
1.5%

60%

8.1 

36%

27%

51

5
23
12
3
7
1

624

112

5

11

2

73

5,979

240

5%

19%

74%

2021

25,554

19,314

11,583

45%

4,328

17%

5%

16%

60%

63%

38%

40%

30%

38%

18%

10%

38%
48%
14%
0%

98%
1.21%
1.78%

60%

10.5 

32%

25%

29

N/A

456

117

5

9

2

36 

4,216 

132 

N/A

N/A

78%

1 Overview8 Strategic report88 Governance140 Financial statementsOur ESG Key  
Performance Indicators

Pillar

Data point

Positive impact 
on communities 
(including 
Streamlined 
Energy & 
Carbon 
Reporting Data) 

Total energy consumption (kWh)17,18
UK
Rest of the world (RoW)

Absolute direct emissions (scope 1) – (tCO2e)

Absolute indirect emissions (scope 2, location-based) – (tCO2e)

% of purchased electricity from renewable sources19

Total GHG emissions – direct & indirect: location based (tCO2e)20
UK 
RoW

Absolute GHG emissions intensity per employee (tCO2e/headcount)

Absolute indirect emissions (scope 2, market-based) – (tCO2e)

Total GHG emissions – direct and indirect: market based (tCO2e)
UK
RoW

Waste generated21 (tonnes)

Total Scope 3 GHG emissions (tCO2e)22
Category 1: Purchased Goods & Services (EEIO methodology)
Category 1: Purchased Goods & Services (Supplier specific)
Category 4: Upstream Transportation & Distribution
Category 5: Waste
Category 6: Business Travel
Category 7: Employee Commuting

Supplier spend

Number of suppliers 

2023

2022

2021

 124,771,815
77,957,313
46,814,502

125,026,096
82,641,345
42,384,750

110,509,736
85,336,239
25,173,497

5,899

27,202

70.3%

33,101
14,885
18,216

1.12

9,171

15,071
625 
14,445

3,738

£2.8bn

12,613

4,414

26,846

66.4%

31,259
15,569
15,690

1.08

12,151

16,565
1,980
14,585

4,384

346,051
312,603
15,726
7,873
101
5,292
4,456

£2.7bn

12,006

3,663

24,767

67.4%

28,430
18,286
10,144

1.13

12,677

16,340
4,932
11,408

3,858

315,550
288,524
12,100
6,399
83
4,398
4,046

£2.1bn

10,380

1.  Data covers all Great Britain licenses.
2.  Data covers all UK licenses. 
3.  This figure includes all ARCTM real-time packages and risk-based interceptors, as well as ARCTM emails. It is a count of the number of customer interactions, not at a distinct 

customer level. This figure includes the 1,807,892 interactions reported under ‘Customer interactions regarding problem gambling’.

4.  Data only includes self-exclusions made via Entain’s own processes (e.g., via customer services) and does not include third-party self-exclusion schemes such as, for example, 
GAMSTOP (National Online Self-Exclusion Scheme) and the Multi-operator Self Exclusion Scheme. This information has been obtained from Entain’s Regulatory Returns.

5.  We use employee headcount to evaluate the scope of our ISO27001 certification. 
6.  The 2023 figures under the ‘Foster an inclusive culture’ pillar do not include our latest acquisitions 365 Scores and STS as data isn’t yet available for these new subsidiaries at 

the time of publication. Unless stated otherwise, the 2022 figures do not include employees from our November 2022 acquisitions, SuperSport, Puni Broj, and Minus. All figures 
are global unless stated otherwise. The snapshot date for all figures is 31 December 2023 unless otherwise stated.

7.  The 2022 figures have been revised from the 2022 annual report to include employees from SuperSport, Puni Broj, and Minus 5. The 2022 figures do not include employees from 

SuperSport, Puni Broj, and Minus 5 who have left the business between 1/01/2023 and 31/04/2023.

8.  Data covers UK colleagues only. Data is based on a snapshot date of 5 April for the year stated, as per the requirements of the UK’s Gender Pay Gap Reporting.
9.  For the 2021 and 2022 figures, technical colleagues were those employees that rolled up to our Chief Technology Officer based on our Business Process Flow Manager. 

Following changes to the Group’s functions in 2023, technical roles are defined for 2023 as all roles in our Product & Technology function excluding customer operations. 
10.  For the 2021 and 2022 figures, revenue-generating functions included our digital and retail/stadia functions. Following changes in the business, revenue-generating functions 

are defined for 2023 as the following functions: Ladbrokes.au/Neds, Core, BetCity, Crystalbet, Enlabs, Eurobet, Labrokes.be, Latam, Retail & Stadia, and BetMGM.

11.  This 2023 data is based on a sample of 47% of UK-based Entain employees who have provided us with their ethnicity information. To prevent us from over or understating the 

ethnic diversity of our employees, we report this data in two ways. We report on both the percentage of the sample that identifies as being from ethnic minority backgrounds, as 
well as the number of those confirmed to be identifying as from an ethnic minority background as a proportion of all UK employees.

12.  As a percentage of the total number of employees excluding contractors.
13.  As a percentage of the total number of employees. 
14.  Our methodology to measure customer satisfaction changed in 2023, as we stopped using email surveys and replaced them with digital pop-up surveys shared with customers 

whilst online.

15.  Data covers UK retail colleagues only. 
16.  We measure employee engagement based on the results of the annual Your Voice survey. The 2023 survey was postponed to January 2024, which is the basis for the 2023 data. 
17.  Coverage of energy consumption and emissions data is 100% for the UK, and 87% globally, by employee headcount. Global and ROW energy and emissions data are scaled up 
based on this coverage to estimate totals across global operations. This data includes energy consumption related to both scope 1 (company vehicles, gas, and fuel) and scope 
2 emissions (purchased electricity). Global coverage is below 100% due to limited availability at the time of reporting. Any updates to figures will be provided in our forthcoming 
ESG Report and CDP submission. 

18.  Recent acquisitions of 365Scores and STS are not included in the figures due to no data availability at the time of reporting – we will include these entities in our 2024 reporting 

and restate previous years according to our rebaselining policy.

19.  Energy from renewable sources only includes electricity purchased that was actively sourced from renewables. All remaining electricity used by Entain is sourced from the local 

grids where we operate.

20.  Emissions are calculated using the GHG Protocol Corporate Accounting and Reporting Standard. Consumption data has been converted to GHG emissions using 2023 BEIS 
emissions factors and 2023 IEA emissions factors for non-UK grid electricity. Emissions reported above are calculated using both the location-based and market-based 
methods, using an operational control boundary. 2021 and 2022 GHG emissions (Scope 1 & 2) data has been assured to limited assurance by the Carbon Trust based on ISO 
14064-3: 2019. Verification statements are available on our website. 2021 Scope 1 emissions data has been restated due to a methodology change that arose in the 2022 
assurance process.

21.  Waste data is sourced from our operations in the UK. This makes up 49% of our overall headcount. These figures are not prorated to 100% coverage.
22.  Scope 3 emissions data disclosed has been verified by the Carbon Trust to ISO 14064-3 for 2022 and 2021. 2023 data was not available at the time of reporting but will be 

disclosed later in 2024.

Entain plc  Annual Report 2023

55

1 Overview8 Strategic report88 Governance140 Financial statementsTCFD 

Entain is a staunch supporter of the recommendations of the 
Task Force for Climate-related Financial Disclosures (“TCFD”), 
having made voluntary disclosures ahead of the FCA’s mandatory 
requirements for UK Premium Listed Companies. In this section, we 
disclose the threats and opportunities of different climate scenarios 
on our Group – whether these are the impacts of transitioning to a 
lower-carbon economy, or the adaptational impacts arising from a 
rapidly warming planet

Over the past year, we have made progress 
in integrating climate-related risks into our 
group enterprise risk management (“ERM”) 
framework. In line with the ‘comply or 
explain’ obligation under the UK’s Financial 
Conduct Authority Listing Rules, the Group 
can confirm it is fully compliant with ten of 
the eleven TCFD recommendations and 
partially compliant with disclosure C of 
the Metrics and Targets pillar. Where we 
are partially compliant, we continue to 
develop and mature our processes as 
outlined below.

Our priority for 2023 was to start 
evaluating the impact of our relevant 
climate-related risks on the group in line 
with our ERM methodology as described on 
pages 79 to 82. Using the outcomes of our 

2022 scenario analysis, we reviewed our 
climate-related threats and opportunities to 
identify those that are the most significant 
to the group. This process helped us 
refine our analysis, and we have revised 
our list of climate-related threats and 
opportunities accordingly. 

Over the next year, we will continue refining 
the quantification of the impact of climate-
related risks on the Group and across our 
different markets. We want to further 
embed climate-related considerations 
into the Group’s financial planning and 
relevant business strategies, such as our 
Key Locations Strategy which determines 
where we will operate in the future. We will 
consider additional metrics and targets 
to monitor our climate-related threats 

and opportunities (Metrics and targets – 
disclosure C), in particular the physical risks 
outlined in Table 2. These updates will be 
included in the 2024 Annual Report. 

This statement was developed by following 
the guidance in Section C of the TCFD 
Guidance Document: Implementing the 
Recommendations of the Task Force on 
Climate-related Financial Disclosures. 
Table 1 is structured against the four pillars 
of the TCFD framework: Governance, 
Strategy, Risk Management and Metrics 
and Targets. Table 2 summarises our 
most material climate-related risks and 
opportunities and their estimated impact 
on the Group. Table 3 outlines the climate 
change scenarios used in our 2022 analysis 
and subsequent 2023 review.

Table 1 – Climate-related financial disclosures aligned with the TCFD recommendations

Governance

(a)  Describe the board’s 
oversight of climate-
related risks and 
opportunities.

FC The Entain Board is ultimately responsible for climate-related threats and opportunities, with overall 

ownership of this agenda sitting with our CEO.

Responsibility for identifying and managing threats is delegated to the Sustainability and 
Compliance Committee, which is accountable for monitoring our progress against targets, and 
ensuring climate-related risks are adequately addressed, respectively. 

The Sustainability and Compliance Committee is also responsible for approving, and overseeing 
the implementation of, our environmental strategy. The Committee receives quarterly updates on 
our progress against our climate-related performance – including progress against our goals and 
targets – from the ESG Steering Committee (see below). In 2023, the Sustainability and Compliance 
Committee was briefed on climate-related issues and opportunities at four of their meetings. 

The Group Risk Committee, which reports to the Board, has operational responsibility for managing 
risks within the Group, including climate-related risks deemed to have a material financial impact. 
The Board ultimately approves the Principal Risks and significant risks as well as how they are 
allocated for monitoring.

(b)  Describe 

FC Our ESG Steering Group is responsible for assessing and managing climate-related threats 

management’s role 
in assessing and 
managing climate-
related risks and 
opportunities.

and opportunities, as well as overseeing our approach to climate change as part of our wider 
sustainability strategy. The ESG Steering Group is chaired by our Chief IR & Communications Officer 
and reports to the Board Sustainability and Compliance Committee every quarter (see pages 42 to 
43).

In addition to our ESG Steering Group, we set up a Net Zero Action Group to deliver Entain’s Net Zero 
strategy. The Action Group convenes senior colleagues across departments to identify practical 
measures which can be implemented throughout our global operations to reduce greenhouse gas 
emissions. It reports to the ESG Steering Group every quarter. 

56

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsTCFD

Strategy

(a)  Describe the 

climate-related risks 
and opportunities 
the organisation has 
identified over the 
short, medium, and 
long term.

FC Please see Table 2 on pages 60 to 61 for a full description of climate-related threats (both physical 
and transition) and opportunities potentially arising over the short, medium, and long term that 
could have a material financial impact on Entain. 

As described below, our climate-related threats and opportunities have been assessed against 
Entain’s ‘Impact versus Action’ matrix (see page 82). In line with our matrix, the materiality of 
climate-related risks on Entain was assessed by evaluating their potential impact on the Group’s 
finances, operations, reputation, and commitment to health & safety. This was done across three 
climate scenarios (see Table 3) and time horizons (see below). All climate-related threats and 
opportunities were mapped against five categories, from very low impact to very high impact. The 
Group defined as material any climate-related risks potentially having a medium or above impact on 
the Group.

We understand that climate-related threats and opportunities can have longer-term time horizons 
that span beyond typical enterprise risk management and business planning processes. We 
considered climate-related risks based on the following time horizons: 

  Short (0-3 years)
  Medium (3-5 years)
  Long (5+ years)

(b)  Describe the 

impact of climate-
related risks and 
opportunities on 
the organisation’s 
businesses, 
strategy, and 
financial planning.

FC In Table 2, we describe the potential impact of climate-related threats and opportunities on the 
Group’s businesses, strategy, and financial planning in the short-, medium- and long-term (see 
section above for definitions). 

Addressing climate change is a key part of our strategy, and our Net Zero by 2035 commitment is an 
important aspect of the Sustainability enabler in our strategic framework. Delivering on this requires 
alignment with financial planning. In the short-to-medium-term, financial planning decisions have 
already been made with the climate in mind.

For example: 

  Continuing to invest in our green electricity tariff for the UK Retail estate, despite increasing 

energy costs. 

  Investing in a renewable Power Purchasing Agreement (PPA) to secure renewable energy at a 

fixed price to gain energy price certainty. 

  Increasing our price banding for our company car selection, giving a wider choice for relevant 

colleagues opting for hybrid and electric vehicles.

Over the next years, we will look to further embed climate considerations into our financial and 
strategic planning processes as we further enhance our assessment and response to climate-
related issues and further integrate climate-related risks into our day-to-day processes. Currently, 
the impact of climate-related issues has not significantly impacted Entain’s financial performance or 
financial position, and we don’t anticipate it will in the short to medium term. 

(c)  Describe the 

FC In Table 2, we describe the Group’s strategic response and resilience regarding our climate-

resilience of the 
organisation’s 
strategy, taking 
into consideration 
different climate-
related scenarios, 
including a 2°C or 
lower scenario.

related risks and opportunities. The risks outlined in Table 2 were developed through a series of 
workshops held throughout 2022 and reviewed again in 2023 against our ERM methodology. Our 
analysis raised risks that have not yet been deemed to be Principal Risks in and of themselves, 
but climate change may become a factor in affecting the impact of our current Principal Risks, 
and the subsequent actions required to manage those risks, both threats and opportunities. 
Therefore, the climate-related threats and opportunities identified are emerging and/or operational 
risks that will continue to be monitored and evaluated. The most significant risks have been 
integrated into functional and divisional risk registers and they are continuously reviewed by their 
functional owners.

Entain plc  Annual Report 2023

57

1 Overview8 Strategic report88 Governance140 Financial statementsTCFD

Risk Management

(a)  Describe the 

FC In 2022, we conducted a series of workshops focused specifically on climate-related threats 

organisation’s 
processes for 
identifying and 
assessing climate-
related risks.

and opportunities. This was led by Entain’s Chief Risk Officer and facilitated by our external ESG 
Advisors. The purpose of these workshops was to gather insights from leaders around the business 
on the climate-related threats and opportunities that were relevant to Entain, identifying those that 
required further in-depth analysis to determine their impact on our business. In these workshops,  
we explored three climate change scenarios outlined in Table 3, enabling the workshop participants 
to draw out how each would affect Entain’s ability to deliver on our strategy. The climate-related  
threats and opportunities identified through these workshops were disclosed in our 2022 
TCFD statement. 

In 2023, we wanted to further integrate these threats and opportunities into our group enterprise 
risk management framework and start evaluating their impact on the Group in absolute terms 
as well as in relation to other business risks. We convened leaders and experts from across 
the business to review the risks and assess them against our ‘Impact versus Action’ matrix, as 
described on page 82. All risks were assessed for their impact on the business and the actions 
required to bring those risks within Entain’s risk appetite. The impact of each risk was measured by 
evaluating its financial implications, its potential operational impact (including impact on products 
and services), the effect on the reputation of our brands and whether it affects our commitment to 
health, safety, security, and well-being. This allowed us to allocate risks across five categories, from 
very low impact to very high impact. Any climate-related risks potentially having a medium or above 
impact on the Group is deemed as material and disclosed in Table 2. These material risks have been 
integrated into our functional and divisional risk registers (see disclosure C below). 

(b)  Describe the 

FC Our principal risks are recommended by the Group Risk Committee and ratified by our board, 

as described on pages 83 to 86. The feedback from our 2022 and 2023 TCFD workshops found 
that our climate-related threats and opportunities do not qualify as Principal Risks but rather 
as emerging and/or operational risks. The outcomes of our work described above allowed us 
to prioritise our significant climate-related threats and opportunities have been integrated into 
functional and divisional risk registers and they are continuously reviewed by their divisional heads.

FC In 2023, we further embedded the process for identifying, assessing, and managing climate-related 
risks into our overall risk management and governance framework, which is outlined on pages 
79 to 82. As described above, all climate-related threats and opportunities have been assessed 
against Entain’s ‘Impact versus Action’ matrix. The most significant climate-related threats and 
opportunities have been integrated into functional and divisional risk registers and they are 
continuously reviewed by their divisional heads along with other business risks on an annual basis.

organisation’s 
processes for 
managing  
climate-related 
risks.

(c)  Describe how 
processes for 
identifying, 
assessing, and 
managing climate-
related risks are 
integrated into 
the organisation’s 
overall risk 
management.

58

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsTCFD

Metrics and Targets

(a)  Disclose the 

FC In 2023, the Group started evaluating our climate-related threats and opportunities against Entain’s 

metrics used by 
the organisation 
to assess climate-
related risks and 
opportunities 
in line with its 
strategy and risk 
management 
process.

‘Impact versus Action’ matrix, described on pages 60 to 61. The impact of each risk was measured 
different scenarios and timeframes by evaluating its potential:

  financial implications
  operational impact 
  effect on the reputation of our brands 
  affect to health, safety, security, and well-being of our employees 
This allowed us to evaluate the business impact of climate-related risks – from very low to very high 
– across three different climate scenarios. 

Entain also uses the following metrics to monitor its performance in managing transition risks and 
progress against its Net Zero target:

(b)  Disclose Scope 1, 
Scope 2, and, if 
appropriate, Scope 
3 greenhouse gas 
(GHG) emissions, 
and the related 
risks.

(c)  Describe the 

C

targets used by 
the organisation to 
manage climate-
related risks and 
opportunities 
and performance 
against targets.

  Scope 1 and 2 greenhouse gas emissions
  Scope 3 greenhouse gas emissions
  Global energy consumption
  Percentage of electricity purchased on renewable energy contracts
  Water consumption (where data is available)
  Waste (where data is available)

We report our performance against these metrics on page 55. We disclose figures for the past three 
financial years (FY23, FY22, and FY21) and we describe the methodologies used to calculate them. 
In line with prior years, the Group will report 2023 scope 3 data within its forthcoming 2023-24 ESG 
Report, expected to be published in Q2 2024.

At the time of reporting, climate-related metrics are not linked to remuneration. Entain does not 
currently have an internal carbon price.

FC On page 55, we disclose our Scope 1 and 2 greenhouse gas emissions for the financial years 2023, 
2023, and 2021, showing historical trends. We use the GHG Protocol Corporate Standard and GHG 
Protocol Corporate Value Chain (Scope 3) Standard as our methodology, using the ‘operational 
control’ boundary to disclose this information.

Given the reputational risk of inaccurate reporting and the need for high-quality ESG data, we 
commissioned the Carbon Trust to assure our Scope 1, 2, and 3 data. Assurance of our Scope 1 and 
2 information has taken place since 2019, and our Scope 3 data for 2021 and 2022 has now been 
completed. These assurance statements available on the Entain website. 

Entain currently has two non-financial targets linked with remuneration (see the Remuneration 
Committee Report on page 131, linked with customer satisfaction and safer betting and gaming. 
Currently, Entain does not have a climate-related target that is linked with remuneration.

As described on pages 50 to 51, we have set a Net Zero by 2035 target, which is underpinned by a 
near-term reduction target of 29.4% in our scope 1, 2 and 3 emissions by 2027 from a 2020 baseline 
year. In 2023, we started quantifying the impact of climate-related threats and opportunities. As 
we continue refining our understanding of the financial impact of climate change on our business, 
we intend to identify further metrics and targets that can be used to assess our most significant 
climate threats and opportunities. We will continue this in 2024 with further disclosures against 
recommendation A to be provided in the 2024 Annual Report as climate risk owners further define 
KPIs to manage specific climate-related against.

Entain plc  Annual Report 2023

59

1 Overview8 Strategic report88 Governance140 Financial statementsTCFD

Table 2- Summary of our most material climate-related risks and opportunities and their 
estimated impact

Link to Strategic 
Priorities (see pages 
23 to 25)

5 – Drive  
Market Share

TCFD Category

Physical Risk

Acute

Medium-term 

Physical Risk

3 – Tech & product

Acute

Medium to  
Long-term

5 – Drive  
market share

Principal  
Risks

08 – 
execution of 
the Group 
Strategy

08 – 
execution of 
the Group 
Strategy

Potential Impact

1.5oC

2oC

3oC

Strategic Response & Resilience

Business Impact 

Threat: Disruption of live events on trading markets due to increased 
severity of extreme weather events. We see the risk of this in climate 
scenarios where extreme weather events continue to affect society, sporting 
events and other events that are critical to our markets. This may manifest 
itself in last-minute cancellations or postponement of live events, which has 
the potential to negatively impact revenues.

Threat: Impact of extreme weather events on key locations. Entain 
operates globally, and our climate-related physical risks will vary across our 
markets and global operations. There are several key sites which are critical 
to the day-to-day operations of the Group and where disruptions would 
impact our ability to provide customers with our products and generate 
revenues. 

Physical Risk

3 – Tech & product

Acute

Long-term

5 – Drive  
market share

02 – Data 
Privacy 
and Cyber 
resilience

Threat: Impact of extreme weather events on key digital suppliers. Our 
operations are highly dependent on technology and advanced information 
systems. A disruption or interruption due to weather events in our critical 
digital value chain could affect trading and customer experience.

07 – Maintain 
Technology 
platform 
resilience 

08 – 
execution of 
the Group 
Strategy

08 – 
execution of 
the Group 
Strategy

09 – ensure 
Health, 
safety, 
security and 
well-being of 
employees, 
customers, 
and 
communities

01 – Laws, 
Regulations, 
Licensing and 
Regulatory 
Compliance

Physical Risk

4 – Simplification

Chronic

Short-term 

Physical Risk

4 – Simplification 

Chronic

Medium-term

Transition Risk

2 – Key Markets

Policy & Legal

4 – Simplification 

Short-term

60

Entain plc  Annual Report 2023

Threat: Increased operational costs. In scenarios where global warming 
is most prevalent, we may see an increase in costs for cooling our 
infrastructure. This may have implications in terms of operating expenditure 
due to increased energy usage, as well as capital expenditure where new 
systems may need to be installed. Alternately, in a 1.5o scenario, we may 
face transition costs due to new energy-efficiency requirements affecting 
our offices, retail estate, and stadia. 

Threat: Impact on our colleagues due to changing weather patterns. In 
the 2o and 3o scenarios, our colleagues may be impacted by the effects of 
climate change in the medium to long term. The increase in vector-borne 
diseases in new locations in the long term may also impact absentee rates. 
Similarly, travel disruptions and increased costs of living may affect our 
colleagues’ ability to travel to work. 

Threat: Increased regulatory requirements to disclose our climate 
impacts and demonstrate progress against our targets. This risk is 
particularly relevant to our strategy to grow in key markets, notably our 
BetMGM and US strategic priority, where operations in these markets may 
require further compliance with climate-related reporting regulations. This 
may lead to increases in costs of compliance, such as external assurance 
costs, and penalties for non-compliance. 

As a global entertainment business, Entain facilitates betting and gaming across more than 30 

sports and offers betting opportunities on more than 40,000 different events in any given week. The 

diversification of our trading markets helps us mitigate this threat. 

In response to this threat, we have incorporated physical climate-related risks into the management 

of our current Group Significant Risk – Loss of Key Locations. 

Business continuity plans and arrangements for off-site data storage, alternative system availability 

and remote working for key operational colleagues and senior management have been tested to 

certain extents throughout the Covid-19 pandemic and continue to be subject to ongoing review. 

We are managing this threat by incorporating climate-related physical risks into the management 

of our current Principal Risk – Maintain Technology Platform Excellence. Our technology resilience 

is supported by robust operational procedures and business continuity plans. All critical revenue-

generating systems are built to mission-critical and high availability standards with all operational 

data across the ecosystem protected, replicated, and safeguarded. As part of the Group’s technology 

strategy and objectives we are continuously enhancing our processes and making further 

improvements and, where necessary, to automate the Group’s full geographical disaster recovery 

capability. 

We are already addressing this threat through the decarbonisation of our operations (please 

see page 84 and our rolling shop refurbishment scheme, which incorporates energy efficiency 

improvements. 

Supporting our colleagues is an essential part of our ESG strategy and we will continue to monitor 

the needs of our colleagues to make Entain the best place to work. As stated above, we already have 

arrangements in place for remote working across our different business functions and operations. We 

have worked with our IT teams to ensure that all colleagues (excluding colleagues working in shops) 

have the equipment they need to work remotely.

We have an established process in place to report robust organisational emissions – which are 

assured annually by the Carbon Trust – to comply with our requirements as a UK-listed company. 

At the beginning of 2024, we started implementing Normative’s carbon accounting tool to continue 

improving our data collection and quality. We continue to monitor changing regulation in the markets 

and jurisdictions where we operate and improve the robustness of our emissions reporting. 

1 Overview8 Strategic report88 Governance140 Financial statementsLink to Strategic 

Priorities (see pages 

Principal  

5 – Drive  

Market Share

Risks

08 – 

Physical Risk

Acute

Medium-term 

Threat: Disruption of live events on trading markets due to increased 

execution of 

severity of extreme weather events. We see the risk of this in climate 

the Group 

Strategy

scenarios where extreme weather events continue to affect society, sporting 

events and other events that are critical to our markets. This may manifest 

itself in last-minute cancellations or postponement of live events, which has 

the potential to negatively impact revenues.

Physical Risk

3 – Tech & product

08 – 

Threat: Impact of extreme weather events on key locations. Entain 

Acute

Medium to  

Long-term

5 – Drive  

market share

execution of 

operates globally, and our climate-related physical risks will vary across our 

the Group 

Strategy

markets and global operations. There are several key sites which are critical 

to the day-to-day operations of the Group and where disruptions would 

impact our ability to provide customers with our products and generate 

revenues. 

Physical Risk

3 – Tech & product

02 – Data 

Threat: Impact of extreme weather events on key digital suppliers. Our 

Acute

Long-term

5 – Drive  

market share

Privacy 

and Cyber 

resilience

operations are highly dependent on technology and advanced information 

systems. A disruption or interruption due to weather events in our critical 

digital value chain could affect trading and customer experience.

07 – Maintain 

Technology 

platform 

resilience 

08 – 

execution of 

the Group 

Strategy

employees, 

customers, 

and 

communities

Physical Risk

4 – Simplification

08 – 

Threat: Increased operational costs. In scenarios where global warming 

Chronic

Short-term 

Chronic

Medium-term

execution of 

is most prevalent, we may see an increase in costs for cooling our 

the Group 

Strategy

infrastructure. This may have implications in terms of operating expenditure 

due to increased energy usage, as well as capital expenditure where new 

systems may need to be installed. Alternately, in a 1.5o scenario, we may 

face transition costs due to new energy-efficiency requirements affecting 

our offices, retail estate, and stadia. 

Health, 

safety, 

the 2o and 3o scenarios, our colleagues may be impacted by the effects of 

climate change in the medium to long term. The increase in vector-borne 

security and 

diseases in new locations in the long term may also impact absentee rates. 

well-being of 

Similarly, travel disruptions and increased costs of living may affect our 

colleagues’ ability to travel to work. 

Physical Risk

4 – Simplification 

09 – ensure 

Threat: Impact on our colleagues due to changing weather patterns. In 

Transition Risk

2 – Key Markets

01 – Laws, 

Threat: Increased regulatory requirements to disclose our climate 

Policy & Legal

4 – Simplification 

Short-term

Regulations, 

impacts and demonstrate progress against our targets. This risk is 

Licensing and 

particularly relevant to our strategy to grow in key markets, notably our 

Regulatory 

Compliance

BetMGM and US strategic priority, where operations in these markets may 

require further compliance with climate-related reporting regulations. This 

may lead to increases in costs of compliance, such as external assurance 

costs, and penalties for non-compliance. 

TCFD Category

23 to 25)

Potential Impact

1.5oC

2oC

3oC

Strategic Response & Resilience

TCFD

Key:

 Low 

 Medium 

 High 

 Very High

Business Impact 

As a global entertainment business, Entain facilitates betting and gaming across more than 30 
sports and offers betting opportunities on more than 40,000 different events in any given week. The 
diversification of our trading markets helps us mitigate this threat. 

In response to this threat, we have incorporated physical climate-related risks into the management 
of our current Group Significant Risk – Loss of Key Locations. 

Business continuity plans and arrangements for off-site data storage, alternative system availability 
and remote working for key operational colleagues and senior management have been tested to 
certain extents throughout the Covid-19 pandemic and continue to be subject to ongoing review. 

We are managing this threat by incorporating climate-related physical risks into the management 
of our current Principal Risk – Maintain Technology Platform Excellence. Our technology resilience 
is supported by robust operational procedures and business continuity plans. All critical revenue-
generating systems are built to mission-critical and high availability standards with all operational 
data across the ecosystem protected, replicated, and safeguarded. As part of the Group’s technology 
strategy and objectives we are continuously enhancing our processes and making further 
improvements and, where necessary, to automate the Group’s full geographical disaster recovery 
capability. 

We are already addressing this threat through the decarbonisation of our operations (please 
see page 84 and our rolling shop refurbishment scheme, which incorporates energy efficiency 
improvements. 

Supporting our colleagues is an essential part of our ESG strategy and we will continue to monitor 
the needs of our colleagues to make Entain the best place to work. As stated above, we already have 
arrangements in place for remote working across our different business functions and operations. We 
have worked with our IT teams to ensure that all colleagues (excluding colleagues working in shops) 
have the equipment they need to work remotely.

We have an established process in place to report robust organisational emissions – which are 
assured annually by the Carbon Trust – to comply with our requirements as a UK-listed company. 
At the beginning of 2024, we started implementing Normative’s carbon accounting tool to continue 
improving our data collection and quality. We continue to monitor changing regulation in the markets 
and jurisdictions where we operate and improve the robustness of our emissions reporting. 

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Table 2- Summary of our most material climate-related risks and opportunities and their 
estimated impact continued

TCFD Category

Link to Strategic 
Priorities (see pages 
23 to 25)

Principal  
Risks

Potential Impact

Business Impact 

1.5oC

2oC

3oC

Strategic Response & Resilience

Transition Risk

1 – Portfolio Review

Market

Long-term

5 – Drive  
market share

Transition Risk

4 – Simplification

Technology

Reputation

Short to  
Medium-term

Opportunity

N/A

Products 
and Services

Short-term 

06 – 
Attracting 
and retaining 
key talent

Threat: Changing Customer Behaviour. In the 2o and 3o scenarios, 
reducing crop yields and supply chain shocks may increase the cost of living 
in the short to medium term. This may reduce the income available to our 
customers to spend on entertainment. In addition, more extreme weather 
events may lead to changes in how customers engage with our products. 
For example, we may experience a decrease in the footfall of customers 
travelling in person to our shops. We could also notice an increase in 
customers receiving entertainment within the home, with a positive impact 
on our digital business and ability to attract new audiences. 

Threat: Lack of regulations and limited low-carbon alternatives slow 
decarbonisation process. It remains uncertain how the wider economy will 
respond to climate change, and therefore the availability and pricing of low-
carbon solutions. In the 2o and 3o scenarios, the availability of low-carbon 
alternatives would be lower. This has the potential for lower availability of 
these products and services, in turn leading to increased costs for reaching 
our net zero target. Our suppliers may face similar challenges and fail to 
support our Net Zero commitment, impacting our ability to decarbonise our 
business within the timeline we set. This would have follow-on reputational 
risks to the Group. In the longer term, we also see a risk due to price 
uncertainty in credible carbon removals that will be required to mitigate any 
of our residual emissions to achieve our Net Zero target in 2035, in line with 
the Science Based Targets Initiative (SBTi)’s Net Zero Standard.

Opportunity: Sustainability Leadership. In a 1.5o scenario, where 
there is immediate and rapid decarbonisation, we anticipate ambitious 
decarbonisation commitments from our suppliers and greater availability of 
lower-emissions products and services at scale, reducing the costs required 
to deliver our net-zero strategy. This presents Entain with an opportunity 
to demonstrate significant progress and ultimately achieve our Net Zero by 
2035 ambition. 

We don’t anticipate this threat to materialise in the short to medium-term. Furthermore, our access 

to both the online and retail markets mitigates the threat of a reduced footfall in our shops as we 

can offer our products to customers directly in their homes. We will continue to monitor changes in 

customer behaviour and assess their impacts and potential opportunities. This will influence capital 

expenditure decisions when considering the location of our shops. 

We have started mitigating this threat in our financial planning, notably by investing in a renewable 

Power Purchasing Agreement (PPA) to secure renewable energy at a fixed price to gain energy price 

certainty. We are also actively engaging with our suppliers on decarbonisation, with an initial focus 

on these 19 suppliers who represent over a third of our scope 3 emissions. Our new partnership with 

EcoVadis will enable us to refine our Net Zero roadmap by giving us access to primary emission data 

from our suppliers. Whilst the price of offset is not a threat for the Group in the short to mid-term, we 

will continue to monitor carbon markets and carbon removal standards developments. 

Entain has the necessary strategy and governance in place to seize this opportunity. Decarbonisation 

is a central part of our ESG Strategy. We are committed to achieve Net Zero emissions by 2035 

and are now focused on achieving our near-term science-based target. We have committed to a 

reduction of 29.4% in our scope 1, 2 and 3 emissions by 2027 from a 2020 baseline year. This has 

been submitted to the Science-based Targets initiative to ensure our journey to decarbonisation is 

in line with limiting global warming to 1.5o, as per the Paris Agreement. Our Net Zero Action Group, 

which convenes senior colleagues across departments to support our decarbonisation plans, 

directly reports to board-level Sustainable & Compliance Committee. Please refer to page 43 for more 

details.

Table 3 – Entain’s Climate Change Scenarios

The three scenarios used in identifying Entain’s climate-related threats and opportunities have been tailored for the group, based on  

a combination of evidence and sources, primarily provided by the Intergovernmental Panel on Climate Change (IPCC), the International  

Energy Agency (“IEA”), and the Principles for Responsible Investment (PRI).

Scenario

Basis

Description

1.5OC

  RCP2.6/SSP1

Action taken has achieved the aims set out in the 2015 Paris Agreement 

  PRI IPR: 1.5C Required Policy Scenario

to limit climate change rise to below 1.5°C of pre-industrial levels, but with 

significant shifts in policy, cost, and consumer behaviours.

2.0oC

  RCP4.5/SSP2

Not much has changed from today. Some action has been taken, but it’s very 

  PRI IPR: Forecast Policy Scenario

much business as usual. Uncertainty increases and impacts of a changing 

3.0oC

  RCP6.0/SSP5

climate manifest themselves in vulnerable parts of the world.

Economies around the world have continued to be powered by fossil fuels. 

As a result, the planet reaches a point where it is in crisis and well past the 

point of no return by 2030. Global warming has accelerated and changes in 

climate are all around, tangible and, in some cases, catastrophic.

62

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1 – Portfolio Review

Threat: Changing Customer Behaviour. In the 2o and 3o scenarios, 

Link to Strategic 

Priorities (see pages 

Principal  

Market

Long-term

5 – Drive  

market share

Transition Risk

4 – Simplification

Threat: Lack of regulations and limited low-carbon alternatives slow 

reducing crop yields and supply chain shocks may increase the cost of living 

in the short to medium term. This may reduce the income available to our 

customers to spend on entertainment. In addition, more extreme weather 

events may lead to changes in how customers engage with our products. 

For example, we may experience a decrease in the footfall of customers 

travelling in person to our shops. We could also notice an increase in 

customers receiving entertainment within the home, with a positive impact 

on our digital business and ability to attract new audiences. 

decarbonisation process. It remains uncertain how the wider economy will 

respond to climate change, and therefore the availability and pricing of low-

carbon solutions. In the 2o and 3o scenarios, the availability of low-carbon 

alternatives would be lower. This has the potential for lower availability of 

these products and services, in turn leading to increased costs for reaching 

our net zero target. Our suppliers may face similar challenges and fail to 

support our Net Zero commitment, impacting our ability to decarbonise our 

business within the timeline we set. This would have follow-on reputational 

risks to the Group. In the longer term, we also see a risk due to price 

uncertainty in credible carbon removals that will be required to mitigate any 

of our residual emissions to achieve our Net Zero target in 2035, in line with 

the Science Based Targets Initiative (SBTi)’s Net Zero Standard.

Opportunity

N/A

06 – 

Opportunity: Sustainability Leadership. In a 1.5o scenario, where 

Attracting 

there is immediate and rapid decarbonisation, we anticipate ambitious 

and retaining 

decarbonisation commitments from our suppliers and greater availability of 

key talent

lower-emissions products and services at scale, reducing the costs required 

to deliver our net-zero strategy. This presents Entain with an opportunity 

to demonstrate significant progress and ultimately achieve our Net Zero by 

2035 ambition. 

Technology

Reputation

Short to  

Medium-term

Products 

and Services

Short-term 

TCFD Category

23 to 25)

Risks

Potential Impact

1.5oC

2oC

3oC

Strategic Response & Resilience

TCFD

Key:

 Low 

 Medium 

 High 

 Very High

Business Impact 

We don’t anticipate this threat to materialise in the short to medium-term. Furthermore, our access 
to both the online and retail markets mitigates the threat of a reduced footfall in our shops as we 
can offer our products to customers directly in their homes. We will continue to monitor changes in 
customer behaviour and assess their impacts and potential opportunities. This will influence capital 
expenditure decisions when considering the location of our shops. 

We have started mitigating this threat in our financial planning, notably by investing in a renewable 
Power Purchasing Agreement (PPA) to secure renewable energy at a fixed price to gain energy price 
certainty. We are also actively engaging with our suppliers on decarbonisation, with an initial focus 
on these 19 suppliers who represent over a third of our scope 3 emissions. Our new partnership with 
EcoVadis will enable us to refine our Net Zero roadmap by giving us access to primary emission data 
from our suppliers. Whilst the price of offset is not a threat for the Group in the short to mid-term, we 
will continue to monitor carbon markets and carbon removal standards developments. 

Entain has the necessary strategy and governance in place to seize this opportunity. Decarbonisation 
is a central part of our ESG Strategy. We are committed to achieve Net Zero emissions by 2035 
and are now focused on achieving our near-term science-based target. We have committed to a 
reduction of 29.4% in our scope 1, 2 and 3 emissions by 2027 from a 2020 baseline year. This has 
been submitted to the Science-based Targets initiative to ensure our journey to decarbonisation is 
in line with limiting global warming to 1.5o, as per the Paris Agreement. Our Net Zero Action Group, 
which convenes senior colleagues across departments to support our decarbonisation plans, 
directly reports to board-level Sustainable & Compliance Committee. Please refer to page 43 for more 
details.

Table 3 – Entain’s Climate Change Scenarios

The three scenarios used in identifying Entain’s climate-related threats and opportunities have been tailored for the group, based on  
a combination of evidence and sources, primarily provided by the Intergovernmental Panel on Climate Change (IPCC), the International  
Energy Agency (“IEA”), and the Principles for Responsible Investment (PRI).

Scenario

Basis

Description

  RCP2.6/SSP1
  PRI IPR: 1.5C Required Policy Scenario

Action taken has achieved the aims set out in the 2015 Paris Agreement 
to limit climate change rise to below 1.5°C of pre-industrial levels, but with 
significant shifts in policy, cost, and consumer behaviours.

1.5OC

2.0oC

  RCP4.5/SSP2
  PRI IPR: Forecast Policy Scenario

3.0oC

  RCP6.0/SSP5

Not much has changed from today. Some action has been taken, but it’s very 
much business as usual. Uncertainty increases and impacts of a changing 
climate manifest themselves in vulnerable parts of the world.

Economies around the world have continued to be powered by fossil fuels. 
As a result, the planet reaches a point where it is in crisis and well past the 
point of no return by 2030. Global warming has accelerated and changes in 
climate are all around, tangible and, in some cases, catastrophic.

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stakeholders

The Board recognises the importance of effective 
governance and operates in line with the UK reporting 
regulations. The information below should be read in 
conjunction with the rest of the Strategic Report.

Section 172 of the Companies Act 2006 
imposes a general duty on Directors to act 
in a way that they consider, in good faith, 
to most likely promote the success of the 
Company for the benefit of shareholders 
as a whole. The Directors in setting 
policies and strategies continue to have 
regard to the interests of the Group’s 
employees, shareholders, investors, 
suppliers, customers and regulators, 
including the impact of its activities on the 
community and on the Group’s reputation. 
These factors underpin the way in which 
the Directors discharge their duties and 
the Board is cognisant of the need to 
engender strong relationships with all 
stakeholders to help the Group deliver its 
strategy and support its long-term values 
including sustainability. 

Our approach

The Board believes in the importance 
of engaging in effective communication 
with all of its stakeholders. Depending on 
the nature of the issue in question, the 
relevance of each stakeholder group may 
vary and not every decision the Board 
makes will necessarily result in a positive 
outcome for every stakeholder.

At each meeting the Board ensures that the 
process of considering its stakeholders is 
embedded in papers it receives to enable it 
to discharge its duties. The Board monitors 
the progress and delivery of strategic 
initiatives through metrics reported 
in meetings.

In addition, the Remuneration Committee 
assesses the overall performance of 
the Group, including progress against 
its responsible betting and gaming 
ambitions as well as delivery against its 
Environmental, Social and Governance 
(“ESG”) strategy to support decision making 
on remuneration outcomes.

To ensure that the Group continues to 
operate in line with good corporate practice, 
Directors as part of their induction receive 
training on the scope and application of 
Section 172 to ensure that they are aware 
of how a Board, in its decision making, must 
consider its stakeholders.

1

Colleagues
In order to gather feedback from colleagues around the Group, Board members 
participated in a number of virtual and face-to-face employee events in 2023. 
To facilitate such engagement we have instituted formal Employee Forums in our 
major employment locations. 

These Forums are a vital component of 
our employee listening and engagement 
strategy, enabling our people to discuss 
how their teams connect with the 
company purpose, strategy and values, as 
well as discussing topics that impact them 
and their colleagues. 

Virginia McDowell, Chair of both the 
Sustainability & Compliance and the 
Remuneration Committees, is our 
appointed Designated Workforce 
Director, a position she has held since 
2019. Virginia is a regular attendee at 
Employee Forums, enabling her to provide 
the Board and its Committees with 
informed feedback and insight into the 
realities of everyday working life at Entain. 
Virgina McDowell and Rahul Welde 
(Independent Non-Executive Director)
attended both the National Forum AGM 
and the Global Engagement Conference 
in 2023.

In addition, we regularly hold hybrid 
virtual and physical ‘townhall’ meetings 
through which our CEO, Board Directors 
and senior management provide updates 
and dialogue with our colleagues. 
Twelve such hybrid townhall meetings 
were hosted from nine different office 
locations In 2023.

We believe that by encouraging and 
supporting a diverse workforce where 
individuals can thrive and success no 
matter their background, is the best 
way maximise our talent pool and better 
represent our global customer-base.

We do not discriminate on the basis 
of age, disability, gender or gender 
reassignment, pregnancy or maternity, 
race, religion or belief, sexual orientation 
or marriage/civil partnership.

Read more: pages 53 to 57 

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stakeholders

2

Customers
Our customers’ interests range from product availability, ethical behaviour, service, 
pricing and promoting responsible attitudes to betting and gaming. The Group, as 
part of its commitment to safer betting and gaming, engages through initiatives 
such as Responsible Gambling Week, where responsible betting and gaming 
messages dominated our websites and social media channels.

Our industry-leading ARCTM safer betting and gaming programme was developed in 
recognition of the importance of tailoring our approach to the individual customer and 
providing them with the protection and assurance which they should expect from us.

Read more: pages 43 to 52

3

Shareholders
We strive to provide the Group’s investors and shareholders with an accurate and 
comprehensive view of the financial and sustainable performance of the business 
as well as a clear presentation of our performance against our ESG objectives 
and sustainability objectives. The Group undertakes regular conference calls and 
meetings with investors through roadshows, investor conferences, one to one and 
group calls, publication of the Annual Report, dedicated ESG Report, press releases 
and Stock Exchange announcements. In 2023, the Group conducted a total of 553 
investor interactions, as well as presenting at 12 conferences and ‘fireside chats’, 
engaging with 353 unique institutions. These interactions involved a combination 
of the CEO, CFO, the Chairman, the Chief IR & Communications Officer, Director of 
IR and other management as appropriate.

In addition to these meetings and 
conferences, as well as the usual trading 
updates based around our financial 
calendar, the Group also held four 
shareholder events throughout the year. 
These included a detailed business and 
strategy update held In November 2023; 
two updates on the performance of 
the Group’s BetMGM joint venture and; 
Entain Sustain, a virtual showcase and 
presentation of the Group’s refreshed 
sustainability strategy in December.

The Board receives feedback on 
shareholder views through a variety of 
channels, including regular meetings 
throughout the year between 
shareholders, our Chairman and executive 
management. In addition to providing 
the Board with updates on shareholder 
discussion topics as part of its regular 
Board reports, over the past year the 
investor relations team conducted three 
feedback and audit exercises to enable 
us to better address investors views 
based on a number of satisfaction and 

confidence measures. These cover topics 
including perception of the Group’s 
strategy, management and opportunities 
as well as delivery versus expectations 
and transparency.

The quantitative analysis and qualitative 
feedback were presented to the Board 
during the year. The audits showed 
positive progress in investor engagement 
through the year with Entain performing 
more positively than the benchmark 
in all measures. In addition, Board 
members listen in to results and trading 
updates held by the Group for analysts 
and institutional investors and can hear 
directly the questions and comments 
on Company performance and are 
kept abreast of relevant newsflow and 
commentary on the Company throughout 
the year.

Read more: pages 8 to 11

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stakeholders

4

Suppliers
The Group strives to work responsibly with its suppliers and regularly reviews its 
customer and creditor payment policies. As part of the three-year modern slavery 
strategy developed In 2023, we are now conducting an extensive risk assessment 
of all our in-scope suppliers, to help us identify higher-risk suppliers and, where 
necessary, request the completion of supplier self-assessment questionnaires.

As part of approach to ensuring a responsible supply chain, last year engaged 
EcoVadis, the world’s largest platform for supplier sustainability ratings. 
The EcoVadis platform enables us to evaluate our key suppliers and set corrective 
action plans across four topics – environment, labour and human rights, ethics, and 
sustainable procurement. 

Our supplier interests range from fair trading, payment terms, success of the business 
and long-term partnerships. The Group engages with suppliers by direct engagement, 
supplier conferences and corporate responsibility and ethics reporting. The Board in its 
duties receives regular reporting on retail performance and modern slave.

Read more: page 55

5

Our Communities
Group has committed to investing £100m over five years on a range of projects 
and good causes including safer betting and gaming measures, investment in 
grassroots sport, reducing environmental impact, diversity in technology and 
projects with a clear link to our local communities.

Entain has committed to investing £100m 
over five years (2021-2025) to support a 
range of initiatives and good causes In 
areas including safer betting and gaming 
measures, investment in grassroots sport, 
reducing environmental impact, diversity 
in technology and projects with a clear link 
to our local communities.

A flagship project of Entain Foundation is 
the Group’s Pitching In grassroots sport 
investment programme, through which 
the Entain Foundation supports The 
Trident Leagues in the UK, made up of 
248 clubs at the heart of England’s non-
league football pyramid. The Foundation 
also supports a range projects to promote 
diversity in and through technology and 
partnered with ComputerAid and the 
Turing Trust in 2023 to deliver community 
hubs in sub-Saharan Africa. The Company 
provides a comprehensive update to 
stakeholders through the publication of 
both annual ESG report and annual Social 
Impact Report.

The Board has overall oversight of 
corporate responsibility planning and 
reporting as well as involvement in 
corporate affairs strategy which is 
delegated to the Sustainability and 
Compliance Committee. The Sustainability 
and Compliance Committee is advised 
by the executive ESG Steering Group and 
also works with external consultants 
which assist the operational units and 
review the environmental and social 
performance data.

Read more: pages 57 to 60

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stakeholders

6

Regulators
As a global operator and one of the world’s largest online betting, gaming 
and sports entertainment companies, Entain engages with a wide variety of 
stakeholders. These include regulators, investors, trade associations, safer betting 
and gaming charities and customers. This engagement is core to our ability to 
offer first class player protection through our cutting edge technology and product 
platform, while upholding all licensing objectives, across multiple jurisdictions. 
One of the key relationships we maintain is with our regulators. Liaising with our 
regulators on an open and regular basis helps us to ensure that each of them 
are fully apprised of our operating practices. Through this process we can help 
policymakers shape our industry environment to best serve our stakeholder group 
whilst operating in a legal and fair way.

Governments and regulators

How we engage

  UK Government departments. 

  UK Gambling Commission.

  Governments and regulators 
in territories where we hold 
gaming licences.

  US state licensing bodies.

  National information commissioners.

  Ongoing dialogue with regulators, 
domestic and international trade 
associations and local authorities.

  Responding to the UK Government’s 
Review of the 2005 Gambling Act.

  Numerous face-to-face 

meetings bilaterally or as part of 
industry meetings.

  Domestic and International 

  Quarterly meetings, at a minimum, 

trade Associations.

  What are their expectations?

  Providing an enjoyable and safe 

leisure experience.

  Making sure we operate legally and in a 

fair manner.

  Minimising harm and maximising 

player protection.

  Ensuring that we protect the young and 

the vulnerable.

  Reducing crime and unlawful behaviour.

Read more: pages 36 to 37

between the UK Gambling Commission 
and senior members of Entain’s 
leadership team.

  Detailing governance, risk management 

and safer betting and gaming 
strategies through submission to the 
UK Gambling Commission Annual 
Assurance Statement process.

  Partnerships with the GB Health & 

Safety Executive.

  Engagement with the Nevada Gaming 
Commission’s Compliance Committee

  Formal meetings with our regulators in 
Gibraltar, Malta, the US and our other 
global regulated jurisdictions.

  Engage with the Department of 

Justice in Ireland as it implements 
new Anti-Money Laundering 
(“AML”) requirements.

  Respond to formal regulatory 

consultations including most recently 
the call for evidence on affordability 
by the

  UK Gambling Commission and RG 
consultations in Spain and Sweden.

  e-betting and gaming international 

workshops in Spain, annual industry 
meeting in Denmark and the ‘Licensing 
information session’ in Germany.

  Suspicious activity disclosed to relevant 

national bodies and membership of 
national match-fixing platforms (eg Spain).

  Engagement with regulatory authorities 

in regulating markets via local 
associations and advisors in the run up 
to licensing (eg Finland, Brazil).

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1 Overview8 Strategic report88 Governance140 Financial statements1 

Overview

8 

Strategic report

88  Governance

140  Financial statements

Chief Financial Officer’s Review

Rob Wood
Chief Financial Officer

68

Entain plc  Annual Report 2023

Chief Financial 
Officer’s Review

Dear Shareholder

We have faced a number of challenges throughout 
2023, both industry-wide and Entain-specific. 
Despite the challenges, the Group delivered Revenue 
+11% ahead of 2022 and underlying EBITDA3 of 
£1,007.9m (2022: £993.2m) with our acquisitions 
contributing strongly to the Group’s performance.

Financial Highlights:

  Group NGR (excluding US) up +11% (+11%cc2), -2% on a proforma basis

–  Online NGR up +12% (+12%cc2) in 2023, -3% on a proforma basis

  • Excluding regulatory impacts, underlying proforma Online NGR growth of  

    +3%cc2

  • Record level of Online active customers, +23% YoY, +10% proforma5

–  Retail NGR up +9% (+8%cc2), proforma +2%cc2, reflecting the acquired 
shops in New Zealand and Poland, and the continued strength of the 
retail estate

  BetMGM delivered a strong performance through the year

–  2023 NGR of $1.96bn, +36% year on year at the top end of expectations

–  14% market share in sports betting and iGaming in the markets where 

BetMGM operates

–  Positive EBITDA for H2 2023

  Group profit after tax before separately disclosed items was £339.1m 

(2022: £223.9m)

  Group loss after tax was £878.7m (profit of £32.9m), reflecting the DPA 

settlement and impairment charges related to Australia point of consumption 
tax increases and portfolio optimisation

  Net debt of £3,290.9m (2022: £2,749.8m) and leverage of 3.3x 

(3.1x proforma5)

  Adjusted diluted EPS of 44.2p (2022: 60.5p)

  Second Interim Dividend of 8.9p per share announced, bringing the total 

dividend for the year to 17.8p per share

Financial Results and the use of non-GAAP measures

The Group’s statutory financial information is prepared in accordance with International 
Financial Reporting Standards (“IFRS”) and IFRS Interpretations Committee (IFRS IC) 
pronouncements as adopted for use in the European Union. In addition to the statutory 
information provided, management have also provided additional information in the 
form of constant currency2, proforma3, Contribution4 and EBITDA5 as these metrics are 
industry standard KPIs which help facilitate the understanding of the Group’s performance 
in comparison to its peers. A full reconciliation of these non-GAAP measures is provided 
within the Income Statement and supporting memo.

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Officer’s Review

Financial Performance Review

Group

Year Ended 31 December

NGR

VAT/GST

Revenue

Gross profit

Contribution4

Operating costs excluding marketing costs

Underlying EBITDA5

Share based payments

Underlying depreciation and amortisation

Share of JV (loss)/income

Underlying operating profit6

Results1: 

CC2
%

11%

(29%)

11%

Results1

2023
£m

2022
£m

Change
%

4,833.1

4,348.9

(63.5)

(52.0)

4,769.6

2,907.0

2,279.4

4,296.9

2,714.7

2,128.9

(1,271.5)

(1,135.7)

1,007.9

(21.7)

(301.5)

(42.9)

641.8

993.2

(19.2)

(238.1)

(194.1)

541.8

11%

(22%)

11%

7%

7%

(12%)

1%

(13%)

(27%)

78%

18%

NGR and Revenue increased by +11% versus 2022 (+11%cc2), with proforma3 growth in Retail and the benefit of acquisitions more than 
offsetting a -3%cc2 proforma3 decline in Online NGR, as we continue to face regulatory headwinds in both the UK and Germany and 
experienced soft trading in Australia and Brazil. Total Online NGR was +12% ahead of 2022 whilst Retail NGR was +9% ahead.

Contribution4 in the year of £2,279.4m was +7% higher than 2022 reflecting the increase in NGR, offset by a reduction in contribution 
margin of -1.8pp, due to territory mix, increased taxation in Australia and the reclassification of certain content costs in Retail to cost of 
sales rather than operating costs, following the move to a revenue share arrangement. 

Operating costs were 12% higher due to the impact of acquisitions (8pp), FX (1pp) and underlying inflation, including wage rate and 
energy price inflation, partially offset by the reclassification of costs to cost of sales. Resulting in underlying EBITDA5 of £1,007.9m, +1% 
higher than 2022. 

Share based payment charges were £2.5m higher than last year, while underlying depreciation and amortisation was 27% higher, 
reflecting the impact of businesses acquired in the year (14pp), the annualisation of prior year acquisitions and continued investment in 
the business. Share of JV losses of £42.9m includes an operating loss of £42.0m relating to BetMGM (2022: £193.9m), which was in line 
with expectations.

Group underlying operating profit6 was +18% ahead of 2022. After charging separately disclosed items of £1,286.5m (2022: £213.2m), 
Group operating loss was £644.7m (2022: profit of 328.6m).

 Online 

Year Ended 31 December

Sports wagers

Sports margin

Sports NGR

Gaming NGR

B2B NGR

Total NGR

VAT/GST

Revenue

Gross profit

Contribution4

Contribution4 margin

Operating costs excluding marketing costs

Underlying EBITDA5

Share based payments

Underlying depreciation and amortisation

Share of JV (loss)/income

Underlying operating profit6

70

Entain plc  Annual Report 2023

CC2
%

(2%)

7%

15%

90%

12%

(21%)

12%

2023
£m

Results1

2022
£m

13,724.5

14,090.5

13.7%

1,531.0

1,837.6

57.9

12.9%

1,443.7

1,576.9

29.9

3,426.5

3,050.5

(59.9)

(52.0)

3,366.6

1,980.1

1,369.8

40.0%

(512.4)

857.4

(7.3)

2,998.5

1,829.6

1,254.2

41.1%

(426.0)

828.2

(7.8)

Change
%

(3%)

0.8pp

6%

17%

94%

12%

(15%)

12%

8%

9%

(1.1pp)

(20%)

4%

6%

(160.2)

(118.3)

(35%)

(1.4)

688.5

(0.2)

(600%)

701.9

(2%)

1 Overview8 Strategic report88 Governance140 Financial statementsChief Financial 
Officer’s Review

Results1: 

Whilst there is underlying momentum in a number of our key markets, regulatory headwinds in the UK and Germany, as well as weaker 
trading in Australia and Brazil, impacted NGR performance in 2023. Resulting proforma3 Online NGR was down -3%cc2 in the year but, 
with the benefit of acquisitions total Online NGR was +12%cc2 ahead of 2022. Whilst proforma3 NGR was down year on year, actives 
grew +10% year on year on a proforma3 basis, emphasising the ongoing attraction of our brands to our customers.

In the UK, we continue to absorb the impact of regulatory changes and as a result NGR was down -6%. Excluding the impact of these 
regulatory headwinds, we estimate that underlying NGR was +4% ahead of 2022, while actives were +18% higher than the same period 
last year.

In Italy, constant currency2 NGR was +3% ahead of 2022. Whilst our brands, along with the rest of the market, lost online market share 
to one of the leading operators during 2023, our omni-channel offering continues to resonate with customers with combined Online and 
Retail NGR +63%cc2 ahead of pre-Covid levels.

Local market conditions in Australia have been challenging during 2023 leaving year on year NGR -6% down on a constant currency2 
basis. Whilst we expect trading to remain challenging in 2024, we remain confident in our strategy focusing on brand differentiation, 
new and innovative products and the customer experience. 

In Germany, whilst we have seen some non-compliant operators exit the market, the continued lack of robust regulatory enforcement 
as well as new regulation last Summer continues to impact the business. Resulting NGR in 2023 was -26% behind 2022 on a constant 
currency2 basis, primarily driven by lower spend per head. Whilst we received our gaming licences in November 2022, it is disappointing 
that we are still yet to see the level of enforcement action that is needed in this market to combat unlicensed operators and ensure 
customers are protected.

In Brazil, we continue to see a fiercely competitive market ahead of regulation with a significant increase in the amount spent on 
marketing by various operators. Whilst we were initially slow to react to changes in the market, we are confident that following a change 
in our regional leadership we now have the team and localised expertise needed to regain share in this exciting growth market, an 
opportunity that our 365Scores acquisition will help us further leverage. NGR in Brazil was -14%cc2 behind the prior year. 

Georgia NGR was +7%cc2 ahead of 2022 on a constant currency2 basis, with our Crystalbet brand performing strongly following the 
implementation of new regulation in the prior year. Following a strong 2023, our Crystalbet brand continues to be the market leader 
in Georgia. 

In the Baltics , proforma3 NGR was +3%cc2 ahead of 2022 despite high inflation rates in the region. Our brands remain resilient despite 
the economic pressures in the Baltic states and we continue to attract more customers each year with proforma3 actives +13% ahead 
of 2022.

Our Entain CEE business continues to perform well with proforma3 NGR +13%cc2 ahead year on year. NGR in our SuperSport business in 
Croatia was +29%cc2 ahead of 2022 (proforma3) maintaining its position as the market leader. NGR in our recent acquisition in Poland, 
STS, was flat year on year with c4%cc2 growth to the end of Q3 offset by poor margins in October.

NGR in our newly acquired New Zealand business was £84.7m in 2023, slightly ahead year on year on a proforma3 basis.

Contribution4 margin of 40.0% was in line with guidance but 1.1pp behind 2022 due to territory mix and the impact of additional taxation 
in Australia which was implemented in H2 of 2022.

Operating costs were 20% higher than 2022 with recent acquisitions driving 16pp of the increase and FX 1pp with the remaining 3pp due 
to underlying inflation offset by the initial benefits from Project Romer.

Underlying EBITDA5 of £857.4m was +4% ahead of 2022, albeit flat year on year excluding the benefit of TAB NZ accounting 
treatment to 2023, reflecting the contribution4 from acquired businesses offset by the decline in proforma3 NGR and 1.1pp reduction in 
contribution margin. 

Resulting underlying operating profit6 of £688.5m was £13.4m behind 2022 with depreciation and amortisation of £160.2m, £41.9m 
higher than 2022, half of which is a result of the impact of new acquisitions, including annualisation of those in the prior year, with the 
remainder of the increase due to recent investment in our technology and product. After charging separately disclosed items of £481.1m 
(2022: £114.0m), operating profit was £207.4m (2022: £701.9m).

Entain plc  Annual Report 2023

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Retail

The Retail business is made up of our Retail estates in the UK, Italy, Belgium, Croatia, New Zealand, Republic of Ireland and Poland. 

Year Ended 31 December

Sports wagers

Sports margin

Sports NGR/Revenue

Machines NGR/Revenue

NGR

VAT/GST

Revenue

Gross profit

Contribution4

Contribution4 margin

Operating costs excluding marketing costs

Underlying EBITDA5

Share based payments

Underlying depreciation and amortisation

Share of JV income

Underlying operating profit6

Results1:

CC2
%

11%

14%

0%

8%

–

8%

2023
£m

Results1

2022
£m

4,341.7

3,827.3

18.9%

813.0

573.7

18.3%

705.2

572.6

1,386.7

1,277.8

(3.6)

–

1,383.1

1,277.8

900.2

890.3

64.2%

(606.1)

284.2

(2.4)

860.0

852.1

66.7%

(571.9)

280.2

(2.3)

Change
%

12%

0.6pp

15%

0%

9%

–

8%

5%

4%

(2.5pp)

(6%)

1%

(4%)

(132.1)

(112.4)

(18%)

–

–

–

149.7

165.5

(10%)

Our Retail businesses continue to show the strength of their offer and customer appeal with 2023 Revenue and NGR both +8%cc2 ahead 
of 2022 and proforma3 NGR +2%cc2 ahead. 

In the UK, NGR was +2% ahead of 2022 on a LFL7 basis, with strong performance across both sports and gaming. Our strong underlying 
performance continues to be driven by an ongoing focus on market leading content for our gaming machines and betting terminals with 
both providing a proposition akin to the digital offering but combined with the in-shop experience that cannot be replicated online.

NGR in Italy was up +16% on a constant currency2 basis with a number of enhancements to our offering and the customer 
experience including cash-out, reduced minimum bet sizes and continuous development of our SSBT proposition driving greater 
customer engagement.

Proforma3 NGR in Croatia grew at +14%cc2 year on year further enhancing our market leading position and reflecting our program of 
improvements to the customer offer, including the introduction of a loyalty scheme and enhanced sports content.

In Belgium, NGR was up +10%cc2 with Ireland NGR +1%cc2 ahead year on year. Our newly acquired Retail businesses in Poland and New 
Zealand contributed £40.4m of NGR during 2023.

Contribution4 of £890.3m was +4% ahead of 2022 with contribution4 margin falling by 2.5pp due to territory mix and the impact 
of certain content costs (1pp) which are now classified as cost of sales rather than operating costs as they move to revenue share 
arrangements from fixed fees.

Operating costs were 6% higher than in 2022 with the impact of acquisitions (5pp) and inflation, including wage rate and energy price 
inflation, more than offsetting the benefit of costs which are now classified within cost of sales. 

Resulting underlying EBITDA5 of £284.2m was £4.0m ahead of 2022. Depreciation of £132.1m was £19.7m higher than 2022, largely 
due to the impact of acquisitions and the continued investment in our retail estates. Underlying operating profit6 of £149.7m was £15.8m 
behind 2022 and, after charging £22.8m of separately disclosed items (2022: £57.4m), operating profit was £126.9m, £18.8m ahead of 
last year.

 New Opportunities

Year Ended 31 December 

Underlying EBITDA5

Share based payments

Underlying depreciation and amortisation

Share of JV (loss)/income

Underlying operating loss6

72

Entain plc  Annual Report 2023

Results1

2022
£m

(29.1)

(0.3)

(4.5)

(0.4)

2023
£m

(29.3)

(0.7)

(5.7)

(1.5)

(37.2)

(34.3)

Change
%

(1%)

(133%)

(27%)

(275%)

(8%)

1 Overview8 Strategic report88 Governance140 Financial statementsChief Financial 
Officer’s Review

Results1:

New Opportunities underlying costs5 of £29.3m were 1% higher than 2022 with increased start-up marketing costs in our Unikrn brand 
offset by reduced costs associated with our innovation programme. Unikrn has now been closed as a B2C operation and development 
of our e-Sports wagering offering is now focused on our existing labels. After depreciation and amortisation and share of JV loss, New 
Opportunities underlying operating loss6 was £37.2m, an increase in losses of £2.9m on 2022 and, after charging separately disclosed 
items of £44.3m (2022: £nil), was a loss of £81.5m, £47.2m more than in the prior year.

Other

Year Ended 31 December

NGR/Revenue

Gross profit

Contribution4

2023
£m

26.7

26.7

26.3

Results1

2022
£m

25.1

25.1

25.0

Operating costs excluding marketing costs

(21.0)

(20.1)

Underlying EBITDA5

Share based payments

Underlying depreciation and amortisation

Share of JV income

Underlying operating profit6

Results1:

5.3

–

(2.7)

2.0

4.6

4.9

–

(2.7)

0.4

2.6

CC2
%

6%

Change
%

6%

6%

5%

(4%)

8%

–

–

400%

77%

NGR of £26.7m was 6% higher than 2022 driven by additional income in our greyhound stadia with 2022 impacted by adverse weather. 
Underlying EBITDA5 of £5.3m was an increase of £0.4m on 2022, with the additional NGR offset by increased overheads associated with 
the aforementioned increase in number of meets. Underlying operating profit6 of £4.6m was £2.0m ahead of last year and after charging 
separately disclosed items of £nil (2022: £0.7m) was £2.7m ahead of 2022.

Corporate

Year Ended 31 December

Underlying EBITDA5

Share based payments

Underlying depreciation and amortisation

Share of JV loss

Underlying operating loss6

Results1:

Results1

2022
£m

(91.0)

(8.8)

(0.2)

(193.9)

(293.9)

2023
£m

(109.7)

(11.3)

(0.8)

(42.0)

(163.8)

Change
%

(21%)

(28%)

(300%)

78%

44%

Corporate underlying costs5 of £109.7m were £18.7m higher than last year driven by increases in our contributions to Research, 
Education and Treatment, including GambleAware, increased legal costs and ongoing investment in our governance policies 
and procedures.

After share based payments, depreciation and amortisation and share of JV losses, Corporate underlying operating loss6 was £163.8m, 
a decrease of £130.1m. The share of JV loss of £42.0m relates to BetMGM. After charging separately disclosed items of £737.2m 
(2022: £41.1m), the operating loss was £902.0m versus £335.0m in 2022.

Notes

1.  2023 and 2022 statutory results are audited with the tables presented relating to continuing operations and include both statutory and non-statutory measures.
2.  Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2023 exchange rates.
3.  Proforma references include all 2022 and 2023 acquisitions as if they had been part of the Group since 1 January 2022.
4.  Contribution represents gross profit less marketing costs and is a key performance metric used by the Group, particularly in Online.
5.  EBITDA is earnings before interest, tax, depreciation and amortisation, share based payments and share of JV income. EBITDA is stated pre separately disclosed items.
6.  Stated pre separately disclosed items.
7.  UK Retail LFL YoY NGR is calculated based on shops that traded for the full year in both 2023 and 2022.

Entain plc  Annual Report 2023

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Chief Financial 
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Statutory Performance Review

Year Ended 31 December

NGR

Revenue

Gross profit

Contribution4

Underlying EBITDA5

Share based payments

Underlying depreciation and amortisation

Share of JV loss

Underlying operating profit6

Net underlying finance costs6

Net foreign exchange/financial instruments

Profit before tax pre separately disclosed items

Separately disclosed items:

Amortisation of acquired intangibles

Recognition of HMRC settlement liability

Other

(Loss)/profit before tax

Tax

(Loss)/profit after tax from continuing activities

Discontinued operations

(Loss)/profit after tax

NGR and Revenue

CC2
%

11%

11%

Change
%

11%

11%

7%

7%

1%

(13%)

(27%)

78%

18%

2023
£m

4,833.1

4,769.6

2,907.0

2,279.4

1,007.9

(21.7)

(301.5)

(42.9)

641.8

(229.4)

32.5

444.9

(254.6)

(585.0)

(447.9)

(842.6)

(36.1)

(878.7)

(57.8)

(936.5)

Results1

2022
£m

4,348.9

4,296.9

2,714.7

2,128.9

993.2

(19.2)

(238.1)

(194.1)

541.8

(84.7)

(135.3)

321.8

(116.9)

–

(102.0)

102.9

(70.0)

32.9

(13.4)

19.5

Group NGR and revenue were +11% ahead of last year and the same on a constant currency basis2, with Online NGR +12% and Retail 
NGR +9% year on year. Further details are provided in the Financial Performance Review section.

Underlying operating profit6

The Group reported underlying operating profit5 of £641.8m, +18% ahead of 2022 (2022: £541.8m). Underlying EBITDA5 was +1% 
ahead, with the increase in revenue offset by additional taxes, particularly in Australia, and increased operating costs largely associated 
with acquired businesses and inflation. Depreciation and amortisation was -27% higher than 2022 driven by depreciation on acquired 
businesses as well as on our recent investment in product and technology. The Group’s share of BetMGM losses in the period were 
£42.0m, £152.1m lower than 2022 as the business continues on its path to profitability. Analysis of the Group’s performance for the 
period is detailed in the Financial Performance Review section.

Financing costs

Underlying finance costs of £229.4m excluding separately disclosed items of £1.0m (2022: £5.7m) were £144.7m higher than 2022 driven 
by interest on the Group’s new $1bn USD term loan, which was raised in Q4 of 2022, increased drawdowns on the Group’s RCF and the 
impact of the increase in global interest rates. 

Net gains on financial instruments, driven primarily by a foreign exchange gain on re-translation of debt related items, were £32.5m in the 
period (2022: £135.3m loss). This gain is offset by a foreign exchange loss on the translation of assets in overseas subsidiaries which is 
recognised in reserves and forms part of the Group’s commercial hedging strategy.

Separately disclosed items

Items separately disclosed before tax for the year amount to £1,287.5m (2022: £218.9m) and relate to the Deferred Prosecution 
Agreement (“DPA”) with the Crown Prosecution Service of £585.0m (2022: £nil), £254.6m of amortisation on acquired intangibles 
(2022: £116.9m), corporate transaction costs of £17.8m (2022: £23.9m), restructuring costs, including the initial costs of Project Romer, of 
£49.7m (2022: £11.8m) and legal and onerous contract costs of £17.6m (2022: £8.1m) primarily relating to the legal costs associated with 
the HMRC investigation. The Group also recorded a £1.0m loss on disposal of assets (£2022: £1.0m), £71.8m on movements in fair value 
of contingent consideration (2022: £1.0m income), primarily relating to discount unwind on Tab NZ consideration, and £1.0m in financing 
costs (2022: £5.7m). 

In addition, the Group has also recognised an impairment charge of £289.0m during the current year (2022: £7.0m) with impairments 
recognised against our Australian business of £190.0m, our closed B2C operations in Unikrn and Africa of £78.1m, and smaller 
impairments against our ROI Retail business, closed shops and offices in the UK and our Totolotek business in Poland of £20.9m. 

The charge which has arisen in the Group’s Australian CGU is a result of the impact of ongoing increases in the rate of Point of 
Consumption tax across certain states and a forecast decline in Australian revenues in 2024 as a result of a reduced market outlook. 

74

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Our Australian business continues to be profitable and strategically important. Post the annualisation of the tax increases and 
stabilisation of local market conditions, we expect our Australian business to return to growth.

During the prior year, the Group also recognised a £45.5m charge in respect of the repayment of amounts received under the 
Governments Covid Furlough scheme.

Separately disclosed items

Legal settlement

Amortisation of acquired intangibles

Impairment

Corporate transaction costs

Restructuring costs

Legal and onerous contract costs

Loss on sale of assets

Movement in fair value of contingent consideration

Other including financing

Furlough repayments

Total

Profit/(loss) before tax

2023
£m

(585.0)

(254.6)

(289.0)

(17.8)

(49.7)

(17.6)

(1.0)

(71.8)

(1.0)

2022
£m

–

(116.9)

(7.0)

(23.9)

(11.8)

(8.1)

(1.0)

1.0

(5.7)

–

(45.5)

(1,287.5)

(218.9)

The Group’s profit before tax5 and separately disclosed items was £444.9m (2022: £321.8m), a year-on-year increase of £123.1m 
with the growth in underlying EBITDA5, a decrease in BetMGM losses and a gain on foreign exchange partially offset by the increase in 
depreciation and amortisation and interest. After charging separately disclosed items, the Group recorded a pre-tax loss from continuing 
operations of £842.6m (2022: £102.9m profit), with the separately disclosed costs discussed above having a significant impact on the 
reported results.

Taxation

The tax charge on continuing operations for the period was £36.1m (2022: £70.0m), reflecting an underlying effective tax rate pre-
BetMGM losses and foreign exchange gains on external debt of 23.0% (2022: 15.4%) and a tax credit on separately disclosed items of 
£69.7m (2022: charge of £27.9m). 

Discontinued operations

During the current year, the Group recorded a £57.8m (2022: £13.4m) loss in discontinued operations relating to its former Intertrader 
business which was disposed of in November 2021. The loss recorded primarily reflects legal costs associated with historic matters as 
well as a provision for a potential settlement with former owners of part of the business following a long running legal dispute.

Entain plc  Annual Report 2023

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Cash flow

Year Ended 31 December

Cash generated by operations

Corporation tax

Interest

Net cash generated from operating activities

Cash flows from investing activities:

Acquisitions & disposals

Cash acquired/(disposed)

Dividends received from associates

Capital expenditure

Investment in Joint ventures

Purchase of investments

Net cash used in investing activities

Cash flows from financing activities:

Equity issue

Net proceeds from borrowings

Repayment of borrowings

Subscription of funds from non-controlling interest

Settlement of financial instruments and other financial liabilities

Repayment of finance leases

Equity dividends paid

Minority dividends paid

Net cash used in financing activities

Foreign exchange

Net (decrease)/increase in cash

2023
£m

810.0

(137.3)

(224.6)

448.1

2022
£m

846.9

(106.1)

(100.6)

640.2

(1,315.4)

(738.6)

87.9

9.6

(259.9)

(40.7)

(3.1)

29.9

3.6

(212.0)

(175.1)

–

(1,521.6)

(1,092.2)

589.8

1,780.3

(1,428.6)

350.5

(279.9)

(68.5)

(106.9)

(7.4)

829.3

(13.7)

(257.9)

–

838.4

(271.8)

174.3

8.7

(83.0)

(50.0

–

616.6

6.8

171.4

During the period, the Group had a net cash outflow of £257.9m (2022: inflow of £171.4m).

Net cash generated by operations was £810.0m (2022: £846.9m) including £1,007.9m of underlying EBITDA5 (2022: £993.2m) and a 
working capital inflow of £601.8m largely due to payments not having started on the DPA (2022: £45.9m) offset by separately disclosed 
items that are reported in operating activities of £741.9m (2022: £96.0m) including the DPA but excluding items charged to depreciation, 
amortisation and impairment as well as a £57.8m loss on discontinued operations (2022: £13.4m). Included within working capital is a 
£29.7m outflow for balances held with payment service providers as well as customer funds, which are net debt neutral (2022: £47.9m). 

During the period £137.3m was paid out in relation to corporate taxes (2022: £106.1m) with a further £224.6m paid out in interest 
(2022: £100.6m).

Net cash used in investing activities for the period was £1,521.6m (2022: £1,092.2m) and includes cash outflows for acquisitions of 
£1,315.4m (2022: £738.6m), net investment in capital expenditure of £259.9m (2022: £212.0m), an additional £40.7m invested in 
BetMGM (2022: £175.1m) and £3.1m of other investments (2022: £nil). These outflows were partially offset by cash acquired with 
acquisitions of £87.9m (2022: £29.9m) and dividends received from associates of £9.6m (2022: £3.6m).

During the period the Group received a net £829.3m (2022: £616.6m) from financing activities. £589.8m was raised through the equity 
issuance (2022: £nil) with a further £1,780.3m through new financing facilities (2022: £838.4) which were used, in part, to repay 
£1,428.6m of debt (2022: £271.8m) including £400m against the Group’s retail bond. During the period, the Group also received £350.5m 
from minority holdings to meet their obligations under the Supersport earn-out and STS acquisition. These amounts are recorded in non-
controlling interests (2022: £174.3m for the acquisition of SuperSport). £279.9m was paid on settlement of other financial instruments 
and liabilities, primarily relating to contingent consideration on previous acquisitions. In the prior year, the Group received £8.7m on the 
settlement of other financial instruments and liabilities as a result of the receipt of £41.6m on the partial settlement on a number of swap 
arrangements, partially offset by contingent consideration payments. Lease payments of £68.5m (2022: £83.0m) including those on non-
operational shops, were made in the period.

During the period, the Group also paid £106.9m in equity dividends (2022: £50.0) and £7.4m in dividends to the minority interest in Entain 
CEE (2022: £nil).

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Net debt and liquidity

As at 31 December 2023, adjusted net debt7 was £3,290.9m and represented an adjusted net debt7 to underlying EBITDA5 ratio of 3.3x 
(3.1x proforma3). The Group has drawn down £295m on the revolving credit facility at 31 December 2023 (2022:£nil). 

Term loans

Interest accrual

Cash 

Net debt

Cash held on behalf of customers

Fair value of swaps held against debt instruments

Other debt related items*

Lease liabilities

Adjusted net debt 

Par value
£m

Issue costs/ 
Premium
£m

Total
£m

(3,420.5)

64.8

(3,356.4)

(1.6)

–

(1.6)

(3,422.1)

64.8

(3,358.0)

400.6

(2,957.4)

(196.8)

(85.6)

224.8

(275.9)

(3,290.9)

*  Other debt related items include balances held with payment service providers, deposits and other similar items

Refinancing

On 1 March 2024, the Group raised an additional £300m of borrowings under a bank loan facility and used the proceeds to repay all 
amounts drawn under the Group’s revolving credit facility. Concurrently, the commitments available under the Group’s revolving credit 
facility (disclosed in Note 36) were increased by £45m further increasing the Group’s available liquidity. As such, the Group’s revolving 
credit facility now has total commitments of £635m which, as at 1 March 2024, was completely undrawn save £5m carved out for letters 
of credit and guarantees.

Going Concern

In adopting the going concern basis of preparation in the financial statements, the Directors have considered the current trading 
performance of the Group, the financial forecasts and the principal risks and uncertainties. In addition, the Directors have considered 
all matters discussed in connection with the long-term viability statement including the modelling of ‘severe but plausible’ downside 
scenarios such as legislation changes impacting the Group’s Online business and severe data privacy and cybersecurity breaches.

Given the level of the Group’s available cash post the recent extension of certain financing facilities (see Note 36) and the forecast 
covenant headroom even under the sensitised downside scenarios, the Directors believe that the Group and the Company are well 
placed to manage the risks and uncertainties that it faces. As such, the Directors have a reasonable expectation that the Group and the 
Company will have adequate financial resources to continue in operational existence, for at least 12 months (being the going concern 
assessment period) from date of approval of the financial statements, and have, therefore, considered it appropriate to adopt the going 
concern basis of preparation in the financial statements.

Notes

1.  2023 and 2022 statutory results are audited, with the tables presented relating to continuing operations and including both statutory and non-statutory measures.
2.  Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2023 exchange rates.
3.  Proforma references include all 2022 and 2023 acquisitions as is they had been part of the Group since 1 January 2022.
4.  Contribution represents gross profit less marketing costs and is a key performance metric used by the Group, particularly in Online.
5.  EBITDA is earnings before interest, tax, depreciation and amortisation, share based payments and share of JV income. EBITDA is stated pre separately disclosed items.
6.  Stated pre separately disclosed items.
7.  Adjusted net debt excludes the DPA settlement of £585.0m. Leverage also excludes any benefit from future BetMGM EBITDA or the payments due to acquire the minority 

interests in Entain CEE.

Entain plc  Annual Report 2023

77

1 Overview8 Strategic report88 Governance140 Financial statementsStatement of Directors’ responsibilities in respect of the 
Annual Report and the Financial statements 

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the parent 
Company’s transactions and disclose 
with reasonable accuracy at any time the 
financial position of the parent Company 
and enable them to ensure that its financial 
statements comply with the Isle of Man 
Companies Act 2006. They are responsible 
for such internal control as they determine 
is necessary to enable the preparation 
of financial statements that are free 
from material misstatement, whether 
due to fraud or error, and have general 
responsibility for taking such steps as are 
reasonably open to them to safeguard the 
assets of the Group and to prevent and 
detect fraud and other irregularities. 

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the Isle 
of Man governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions. 

In accordance with Disclosure Guidance 
and Transparency Rule (“DTR”) 4.1.16R, 
the financial statements will form part of 
the annual financial report prepared under 
DTR 4.1.17R and 4.1.18R. The auditor’s 
report on these financial statements 
provides no assurance over whether the 
annual financial report has been prepared 
in accordance with those requirements.

Responsibility statement of the 
Directors in respect of the annual 
financial report 

We confirm that to the best of 
our knowledge: 

  the financial statements, prepared in 
accordance with the applicable set of 
accounting standards, give a true and 
fair view of the assets, liabilities, financial 
position and profit or loss of the Company 
and the undertakings included in the 
consolidation taken as a whole; and 

  the Strategic Report includes a fair review 
of the development and performance of 
the business and the position of the issuer 
and the undertakings included in the 
consolidation taken as a whole, together 
with a description of the principal risks 
and uncertainties that they face. 

We consider the Annual Report and 
Accounts, taken as a whole, is fair, balanced 
and understandable and provides the 
information necessary for shareholders 
to assess the Group’s position and 
performance, business model and strategy.

Rob Wood
Chief Financial Officer & Deputy Chief 
Executive Officer 

07 March 2024

The Directors are responsible for preparing 
the Annual Report and the Group and 
parent Company financial statements 
in accordance with applicable law 
and regulations. 

The Directors have elected to prepare 
the consolidated financial statements in 
accordance with International Financial 
Reporting Standards and applicable 
law and have elected to prepare the 
parent Company financial statements 
in accordance with FRS 101 Reduced 
Disclosure Framework. 

In preparing each of the Group and 
parent Company financial statements, the 
Directors are required to: 

  select suitable accounting policies and 

then apply them consistently; 

  make judgements and estimates that are 

reasonable and prudent; 

  for the Group financial statements, 

state whether applicable accounting 
standards have been followed, subject 
to any material departures disclosed and 
explained in the financial statements; 

  for the parent Company financial 

statements, state whether applicable 
UK accounting standards have been 
followed, subject to any material 
departures disclosed and explained in the 
parent Company financial statements; 

  assess the Group and parent Company’s 
ability to continue as a going concern, 
disclosing, as applicable, matters related 
to going concern; 

  use the going concern basis of accounting 

unless they either intend to liquidate 
the Group or the parent Company or to 
cease operations, or have no realistic 
alternative but to do so; and

  prepare financial statements which give 
a true and fair view of the state of affairs 
of the Group and the parent Company 
and of the profit or loss of the Group and 
the parent Company for that period.

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Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsEnterprise Risk Management

Managing Risks

Risk Management Governance

The Board has established and reviewed 
procedures to manage risk, oversee internal 
control systems and determine the nature 
and extent of the most significant risks 
the Company is willing to take in order to 
achieve its long-term strategic objectives. 

Our Enterprise Risk Management (ERM) 
process supports the Board to establish a 
“bottom up” view of its most significant and 
emerging Group risks, which are presented 
to the Committees of the Board and where 
required, directly to the Board in thematic 
risk reviews throughout the year by the 
Risk Owners, using a consistent format 
Risk Dashboard. 

The Risk Dashboard highlights whether 
strategic objectives can be met in the 
current context and indicates how much 
action is needed to further manage the 
risks to an acceptable level. If objectives 
cannot be met, oversight Committees are 
asked for additional resources to manage 
the risks, or, if no additional resources 
are made available, whether they wish 
to formally accept the risk exposure or 
change objectives. This process embeds 
risk appetite decision-making at the 
appropriate levels of the Company, with 
outcomes noted and communicated back to 
the Risk Owners who can then take action 
to manage risks accordingly.

The Board retains ultimate responsibility 
for the management and oversight of 
risk and considers a “top-down” view 
of the significant and emerging Group 
risks obtained through the “bottom-up” 
ERM process, from this, it establishes the 
Principal Risks to the Group and considers 
the likelihood of the Principal Risks 
occurring and whether risks emerging over 
three-, five- and ten-year horizons require 
deep dives. 

During 2023, we re-structured the Group 
Risk Committee, which now meets six 
times a year in cadence with our other 
Board Committees and Board meetings. 
The Group Risk Committee is scheduled 
to precede and feed into Committee and 
Board meetings where possible, so that risk 
information is current and overseen on a 
timely basis.

PLC Board

Specific risk oversight:

   Execution of the group strategy

   Whilst not a principal risk, the 

  Laws, regulations and compliance

  Attracting and retaining key talent

Board also reviews the Group’s 
litigation risk on an ongoing basis

People and Governance 
Committee

Audit Committee

Delegated risk oversight*:

Whilst the Board is responsible 
for the annual review of the 
principal risk of attracting and 
retaining key talent, as part of 
their responsibilities the People 
and Governance Committee 
continually reviews succession 
planning and the susceptibility 
of the Group to the risk.

Sustainability and 
Compliance Committee

Delegated risk oversight*:

   Health, safety and well-being 

   Data privacy and cyber 

resilience

   Maintain technology platform 

   Safer betting and gaming

resilience

   Taxes 

   Trading, liability and  
pricing management

   Price and service of delivery 

from 3rd party suppliers

   Risk also reviewed 
continually under 
Committee ToR: Regulatory 
compliance and licensing, 
anti-money laundering 
(“AML”), Responsible 
gambling, protection and 
the environment.

Remuneration Committee

Whilst the Board is responsible 
for the annual review of the 
principal risk of attracting 
and retaining key talent, as 
part of their responsibilities, 
the Remuneration Committee 
continually reviews this risk and 
the mitigating actions in place 
to prevent the risk crystalling.

Group Risk Committee 

Meets six times annually, prior to each Board and Board committee meeting

Retail UK&I

Core Digital

LATAM

Australia 
& New 
Zealand

Legal & 
Regulatory

Data  
Privacy

Cyber  
& IS

Trading

HSSE

International

Technology

Product & 
Tech

Corporate

*Delegated oversight and responsible for deep 
dive reviews of Group’s principal risks.

Procurement

Safer 
Betting & 
Gaming

Ethics & 
Compliance

Tax, 
Treasury & 
Insurance

People 
Services

Customer 
Service

Property & 
Workplace

Integration

Entain plc  Annual Report 2023

79

1 Overview8 Strategic report88 Governance140 Financial statementsRisk management process 
and methodology

Risk Strategy

At Entain, we are committed to active and 
effective risk management, creating, and 
protecting value to the organisation and 
helping us deliver on our strategic priorities, 
managing threats, exploiting opportunities, 
and building resilience. We support risk 
taking where it is forecast to generate 
returns for the business and manage this in 
line with our values and ethics. 

Definition:  
Risk
We define risk as “the effect of 
uncertainty on the ability of Entain 
to achieve its objectives”. Risks can 
be either opportunities (upside) or 
threats (downsides), and we assess 
and manage both.

Definition:  
Risk Management
Risk management is doing 
something to take charge of and 
change those uncertainties that 
matter most across the company. 
Enterprise Risk Management (ERM) 
are the co-ordinated activities to 
direct and control the organisation 
with regard to risk.

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Entain plc  Annual Report 2023

Effective risk management supports us to 
meet our corporate objectives, it helps us 
to make risk-based decisions so that we 
operate with fewer shocks and allocate 
resources in line with our risk appetite. 

Our risk landscapes

Current risks

Risks we are managing now that could stop 
us achieving our strategic objectives.

Our Risk Management Principles:

Emerging risks

1 Tailor an enterprise risk 

management system that 
improves performance, 
encourages innovation, and 
supports the achievement of 
our objectives.

2 Integrate and align risk 

management across different 
strategic, functional, and 
operational disciplines, such 
as budgeting, compliance, 
finance, health and safety, IT, 
security, and so on.

an integral part of the way 
we manage our business, 
people, and teams across all 
our operations.

3 Embed risk management as 
4 Proactively manage our risks 

in our fast-changing business 
environment, updating and 
continuously improving our 
risk information to support 
decision making at all levels.

Management Process

We work together to use modern risk 
management methods (and Entain’s four-
step model in figure 1 below) as an integral 
part of our day-to-day decision making 
across our entire organisation, minimising 
threats to the delivery of our strategy, and 
maximising opportunities.

Risks with a future impact from external or 
internal opportunities or threats. These can 
be slow moving, as well as rapid velocity.

What we assess

  Risk ownership: each risk has a 

named owner

  Impact versus Action: globally applied 
scale measuring the amount of action 
required to manage the risk to an 
acceptable level 

  Critical controls: subject to internal audit 

review and monitoring

  Current risk: after existing controls 

  Risk acceptance: if the risk is acceptable 
with the current controls or if additional 
actions are needed to manage the risk to 
an acceptable level.

  Risk appetite: defined at risk level

  Actions: identify further actions if 
required, with action owners and 
due dates

Our bottom-up registers

The bedrock of our risk assessment. 
Owned by functions and super-regions, 
they identify, analyse, and evaluate risks 
and mitigating controls arising from day-to-
day operations globally. 

Our significant risk dashboards

The main output of our risk assessment. 
Owned by functions and super-regions, 
they highlight the significant threats 
and opportunities via our ‘impact versus 
actions’ scales and subsequent controls 
needed to mitigate the threats and exploit 
the opportunities arising from day-to-
day operations globally. They include a 
description of the risk, reference which 
corporate objectives are exposed to the 
risk, and what additional support and 
decisions are needed to manage the risk to 
an acceptable level. The Dashboards are 
used to make effective, risk-based decisions 
on allocation of resources.

Risk categories we assess

As part of the ERM process, we assess 
against the following impacts criteria:

  Financial

  Operational

  Reputation / Brand

  Legal / Regulation

  Health & Safety

1 Overview8 Strategic report88 Governance140 Financial statementsRisk management process 
and methodology

Figure 1: Entain’s Risk Management Process – four-steps

Our primary objective is to ‘operationalise’ risk and move toward a risk aware 
culture that includes effective reporting collaboration and action taking

1

Define context 
and objectives
Understanding both the external 
and internal context in which we are 
operating – what is happening and 
what might happen to make things 
easier or more difficult for our business?

We clarify what we are trying to 
achieve – our objectives – whether it is 
for the entirety of a strategy, division 
or function.

We think through how the context and 
objectives may impact each other, both 
positively and negatively.

4

Monitor, Review  
and Report
Ongoing checking of the status of risks 
and their controls.

This step involves reviews, 
inspections, and audits of the status 
of risks, providing risk management 
information that is communicated to all 
necessary stakeholders.

2

Assess risks
Risk identification: Recognise, 
acknowledge, and describe risks (both 
potential opportunities and threats).

Risk analysis: Understand the risks 
both individually and as a collective 
risk profile. This includes prioritising 
risks as well as better understanding 
any triggers which may make the 
risk happen.

Risk evaluation: Determine if action 
needs to be taken regarding a risk 
or risk profile to bring the risks to an 
acceptable level.

3

Manage risks
Active management of risk with 
decisions on the types of controls 
needed and the implementation 
of controls.

Proactive risk management takes 
charge of and changes the nature 
of the risk and risk profile so that it 
comes in line with the amount of risk 
we are willing to take in delivering 
our objectives.

Where risks are out of line with the 
amount of risk we want to take, we 
can enhance or add new controls 
where necessary.

Risk-based  
decision  
making

This four step process allows us to ask, ‘Given the context in which we are operating, the risk we face and our ability to 
manage them – can we achieve our objectives?’ If we can, then we continue the good work. if we can’t, then we need to 
manage the risks further, or change the objectives.

Entain plc  Annual Report 2023

81

1 Overview8 Strategic report88 Governance140 Financial statementsRisk management process 
and methodology

Risk Management

Whilst our Board owns and oversees 
our ERM programme, risk management 
accountability and responsibility are 
embedded throughout our organisation:

  Our first line of sight to our risks is 
through our Colleagues, who have 
responsibility to manage day-to-day risks 
in their own areas, they have the insight 
to risk that comes from experience and 
knowledge. The ERM process engages 
with the first line in all four steps of 
the ERM process defined in Figure 1. 
The first line is guided by Group policies, 
procedures, control frameworks and 
risk appetite. Local management, and 
ultimately the Executive, ensure that risks 
are managed and carried out according 
to these frameworks.

  The second line of sight is provided by our 
advisory support teams who specialise 
in areas such as ERM, Compliance, 
Cyber Security, Legal and HSSE. 
These advisory support teams review 
the controls implemented by the first 
line and advise whether the controls are 
adequate, they form a holistic view of 
risk across the Group and capture and 
escalate risks that could fall through silos, 
supporting and encouraging foresight 
of risk. This risk foresight is captured by 
the ERM and management teams, who 
review each risk register and dashboard 
on a regular basis, culminating in review 
by the Group Risk Committee, which 
then escalates significant risks to other 
Committees and the Board to fulfill 
risk oversight. 

  The third line of sight is through 

independent Internal and external 
audit, who provide assurance over the 
effectiveness of critical controls, which 
is provided through internal audits, 
supplemented by reports from external 
assurance providers. We use this 
hindsight to adjust our controls in the light 
of audit recommendations. 

  Entain’s Group Code of Conduct and 

Whistleblowing Policies, in addition to 
our controls framework, are in place to 
promote and aid us to ‘Do what’s right’. 
Annually the Audit Committee reviews 
the adequacy and effectiveness of the 
Company’s policies, which sets our tone 
for desired risk culture. 

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Entain plc  Annual Report 2023

2023 Key Achievements

Robust Governance

A key cornerstone towards robust 
governance was accomplished, including 
the deployment of a new risk policy, 
framework, governance forums, and 
assurance checks. We: 

  Completed the ERM management system 

design and approval 

  Began implementation of our ERM 

system through over 50 sessions of risk 
management training and workshops, 
with work ongoing into 2024 to 
implement in our Super Regions, giving a 
much clearer view of the company’s most 
significant risks.

  Reviewed and updated Entain’s risk 

scoring criteria, establishing new risk 
matrix covering ‘Impact vs Actions’ as 
a modern approach to ERM, ensuring 
focus on what can be done about the 
risk is embedded in our day-to-day risk 
management “bottom-up” process.

  Delivered new format risk registers, 

allowing the identification of key controls 
and monitoring of actions needed to put 
further controls in place.

  Delivered new Significant Risk 

Dashboards and presented to the 
risk oversight Committees and Board 
during the year, facilitating decisions 
on risk appetite, required actions and 
resource allocation.

Our colleagues are fundamental to the 
success of risk management at Entain. 
A positive risk aware culture enables 
colleagues at all levels of our organisation 
to deliver risk management as an integral 
part of their day-to-day activities. We do 
this by:

  Developing a compelling narrative on the 
benefits of effective risk management 
across the Group.

  Delivering targeted foundation of risk 

management training.

  Undertaking specific risk workshops for 

each function and region, the culmination 
being a robust risk register and 
dashboard highlighting those risks which 
we deem significant.

  Collaborative working across the Groups 
functions and super-regions utilising the 
expertise of external insight.

  Articulating risks so they can be clearly 
understood so decisions are made on a 
more informed basis.

  Embedding the consideration of risk 

appetite through our risk prioritisation 
tool which indicates whether risks are 
deemed to be at acceptable levels. 
These tools are used in our first lines and 
reviewed at oversight Committees and 
Board. Embedding risk appetite in our 
ERM process has improved our ability 
to talk about risk appetite as part of our 
risk culture.

Horizon scanning (emerging risks) 

How risks are measured

We enhanced our process for identification, 
analysis, and evaluation of emerging 
risks, informed by functions, divisions, 
super-regions, subject matter experts 
and leadership, to provide a Group-wide 
view. In 2023, we undertook a series of 
workshops across our risk landscape 
to provide a deeper exploration of our 
emerging threats and opportunities and 
come to a consensus on our response. 
As such, the exercise to understand 
potential emerging risks has been carried 
out during each initial risk workshop, 
looking at risks that may occur over 3-, 5-, 
and 10-year time horizons. In analysing 
the data, common themes have become 
apparent, which have been developed 
to display and better understand the 
information regarding emerging risks.

Risk aware culture 

Our ERM team led the establishment and 
implementation of our refreshed approach 
to Enterprise Risk Management, which 
is aligned with the international risk 
standard ISO 31000. During 2023, we have 
progressed a consistent approach across 
our business through training, engagement, 
and application of our new ERM toolkit.

As part of the ERM process, the risks 
identified are assessed against a defined 
set of criteria using an ‘Impact versus 
Action’ matrix which assesses both the 
impact to the business and the actions 
required to bring those risks within Entain’s 
risk appetite. In assessing ‘impact versus 
action’ we assess the risk against financial 
performance, operational processes, legal 
and PR and health, safety, and security. 
In particular:

  The impact of each risk is measured with 

reference to the financial implications 
(underlying EBITDA and cash), its 
potential operational impact (including 
the security of our data), the effect on the 
reputation of our brands and whether it 
affects our commitment to health, safety, 
security, and well-being.

  The impact is measured on a scale, from 

‘very low’, with limited damage to a 
minor stakeholder, and ‘very high’ being 
severe, which may have a substantial 
impact on the Group affecting many 
key stakeholders, including customers. 
The action is measured from a range 
of no action required to many actions 
needed and additional resource required, 
also on a scale from ‘very low’ to 
‘very high’).

1 Overview8 Strategic report88 Governance140 Financial statementsPrincipal Risks

We consider principal risks to be those 
risks, or combination of risks, that, were 
they to materialise and not be effectively 
controlled, would cause material disruption 
to our business model, threatening future 
performance, solvency, liquidity, or our 
ability to deliver our strategy. Risks at this 
level are recorded on our Significant Group 
Risk dashboard. Group risks are considered, 
along with material emerging risks to define 
our Principal Risks.

During our periodic risk reviews, we 
confirmed that all principal risks reported 
in 2022 remain relevant except for ‘Loss 
of Key Locations’, which now forms part 
of ‘Ensure Health, Safety, Security and 
Well-being of Employees, Customers, and 
Communities’ and ‘Maintain Technology 
Platform Resilience’. This is because 
a deep dive helped us understand that 
the most significant impacts of loss of 
key locations would be to our people or 
technology, and the controls for these risks 
will largely be managed in these areas.

One new principal risk has been identified, 
namely Price and Service of Delivery from 
3rd Party Suppliers and added to the 
Group risk register in 2023. 

The Groups Principal Risk for 2023 are:

01. Laws, Regulations, 
Licensing and Regulatory 
Compliance 
Group General Counsel

02. Data Privacy and 
Cyber Resilience
Chief Product and Technology Officer; 
General Counsel

Link to Strategic Objective:
  Organic Growth
  Margin Expansion
  US Market Growth

Impact: Very High

Risk Oversight: Board

Why this matters to us
We operate in complex regulatory, 
legislative, and fiscal environments, 
and have multiple licensing obligations, 
gambling and non-gambling laws and 
regulations, and tax regimes with which 
to comply. In addition, on a global basis, 
laws and regulations change continuously, 
and it can be operationally challenging to 
keep pace with legislative or regulatory 
change, particularly if we need to adjust 
our operations or product offering at short 
notice. 

As we expand into new markets or laws/
regulations change, our compliance 
requirements expand, we need to build 
constructive relationships with regulators, 
and we are likely to need additional 
effort, resource and/or investment into 
our internal compliance and governance 
efforts.

In 2023, Entain entered into a deferred 
prosecution agreement (DPA) relating to 
historic bribery allegations in Turkey. All 
the above means that compliance efforts 
and having a strong, well-resourced 
compliance programme in place needs to 
remain a top priority.

How we respond
Our strategy is to operate only in 
regulated or regulating markets, which 
reduces our exposure to unregulated 
markets that may undermine player 
safety and pose other legal risks.

Our internal experts monitor for changes 
in legislation and regulation and develop 
policies, procedures, assurance programs, 
and training to enable us to adapt. They 
are engaged in due diligence when we 
engage new suppliers, onboard new 
customers, enter new markets or acquire 
new companies. All these efforts reflect 
the commitments to compliance in our 
Code of Conduct.

External legal expertise is sought when 
additional specialist support is necessary. 

We will ensure that we comply with all 
the terms of the DPA and continue to co-
operate with regulators as required.

Link to Strategic Objective:
  Organic Growth
  Margin Expansion
  US Market Growth

Impact: Very High

Risk Oversight: Audit Committee

Why this matters to us 
Our customers expect a great experience, 
including protecting their personal details, 
their privacy, their winnings and ensuring 
the integrity of our offering. Customers 
place a trust on our organisation and 
our operations, so it is of paramount 
importance that we protect our customers’ 
data by keeping it secure, in addition, 
personal data is subject to stringent data 
protection laws around the world, and 
we have compliance obligations in the 
jurisdictions in which we operate.

A data or security breach could impede 
our operations and impact our ability to 
serve customers and would undermine 
trust in our business and brands, 
and could lead to loss of customers, 
prosecution, litigation (including class 
actions), significant financial penalties and 
impact our share price.

How we respond
The Group has dedicated Cyber Security 
and Data Privacy functions entrusted with 
protecting the security and confidentiality 
of our customers and the company, whilst 
ensuring the availability of services and 
regulatory compliance. 

The experts in our Cyber Security team 
constantly scan and adapt our defences to 
emerging cyber threats.

We operate to an ISO 27001 Information 
Security Management System 
certification, the Cyber Security controls 
and associated policies are constantly 
being evaluated, aligned, and applied, 
where deemed relevant across the 
enlarged Group. 

The Data Privacy team, led by the Group’s 
Chief Data Privacy Officer matures our 
privacy programme through designing 
policies and training, including on the 
use of AI, giving up to date advice to 
the business, ensuring standards of 
compliance, partnering with the Chief 
Data Officer and other key stakeholders 
to improve our data management 
practices and providing regular updates 
to the Group’s Audit and Sustainability & 
Compliance Committees.

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83

1 Overview8 Strategic report88 Governance140 Financial statements05. Trading Liability and 
Pricing Management
Chief Product and Technology Officer

Link to Strategic Objective:
  Organic Growth
  Margin Expansion
  US Market Growth

Impact: Very High

Risk Oversight: Audit Committee

Why this matters to us 
The Group may experience significant 
losses because of a failure to determine 
accurately the odds in relation to any 
particular event and/or any failure of 
its price risk management processes. 
Some bets are complex and have 
an accumulator effect which could 
significantly impact the Group’s 
profitability. 

How we respond
We have some of the leading expertise 
in trading liability management in the 
Gaming sector. 

The Group’s trading team has developed 
the skills and systems to be able to offer a 
wide range of betting opportunities.

Events are priced to achieve an average 
return to the bookmaker over many events 
over the long-term.

The Group’s gross win percentage has 
remained constant in recent years. 
Executive management monitor the gross 
win margin daily in order to ensure the 
long-term targets are achieved.

Principal Risks

03. Taxes
Chief Financial Officer

Link to Strategic Objective:
  Organic Growth
  Margin Expansion
  US Market Growth

Impact: Very High

Risk Oversight: Audit Committee

Why this matters to us
The Group is subject to a wide range of 
taxes, duties, and levies in the countries 
where we operate. There may be 
adverse changes in tax rates, laws, or 
administrative practice. 

The Group is geographically diverse and 
there are complex tax regimes for the 
betting and gaming sector. Tax authorities 
may have a different interpretation to the 
Group regarding the scope and scale of 
taxation. These factors mean the levels 
of taxation to which the Group is exposed 
to may change in the future, and we may 
become liable for tax payments greater 
than the amounts in our filed tax returns.

How we respond
The Group’s tax strategy is approved 
annually by the Board of Directors. 
Responsibility for the execution of the 
Group’s tax strategy is delegated to 
the Chief Financial Officer who reports 
the Group’s tax position to the Audit 
Committee and Board on a regular basis.

To mitigate tax risks that arise, the Group 
actively identifies, evaluates, manages, 
and monitors its tax risks. 

The Group has an appropriately qualified 
and resourced tax team to manage its tax 
affairs.

In addition, where there is significant 
uncertainty or complexity in relation to a 
tax risk, the Group may use the services of 
external, expert tax advisors.

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Entain plc  Annual Report 2023

04. Price and Service 
of Delivery from 
3rd Party Suppliers
Chief Financial Officer

Link to Strategic Objective:
  Organic Growth
  Margin Expansion
  US Market Growth

Impact: Very High

Risk Oversight: Audit Committee

Why this matters to us
We are dependent on certain Third Parties 
to deliver key products and services. Some 
of our core capabilities are supplied by 
small, specialist providers, which include 
content providers who stream live events 
to our shops, results and other key data 
providers, League proprietors, industry 
bodies, and suppliers that ensure security 
and resilience of our locations and 
systems. Other key Third Parties include 
large technology and software suppliers 
which hold dominant market positions. 

Key suppliers could raise prices, become 
financially unstable or deny services 
which would limit the variety of gaming 
we can offer, leading to loss of revenue. 

To ensure robust management of service 
delivery and value creation through 
the life of the contract will allow better 
management of growing risk/opportunity 
amplified by our expansion.

If suppliers are purchased by our 
competitors, access to services may be 
restricted or denied, or we may decide 
to withdraw from certain markets if they 
become uneconomical.

Conversely, Third Party providers may present 
acquisition opportunities for the Group.

How we respond
Strategic and critical suppliers are subject 
to regular business and quality reviews 
to ensure ongoing relationship and 
performance management.

As part of our procurement processes, we 
employ dedicated resources supplemented 
by subject matter expertise within risk, 
compliance, legal and technology assurance 
to protect and enhance value, demonstrate 
our high standards of corporate integrity, 
and reinforce organisational resilience.

Where possible, we limit reliance on a 
single supplier to reduce the potential 
single point of failure. We proactively 
manage our relationships with our 
specialists and key providers. 

Prices are subject to negotiation at the 
contracting stage, and we have deep 
industry expertise in our Procurement and 
Legal teams.

We maintain good relationships with 
Industry bodies and suppliers that keep our 
key locations and services running.

1 Overview8 Strategic report88 Governance140 Financial statementsPrincipal Risks

07. Maintain Technology 
Platform Resilience
Chief Product and Technology Officer

08. Execution of the 
Group Strategy 
Chief Executive Officer

Link to Strategic Objective:
  Organic Growth
  Margin Expansion
  US Market Growth

Link to Strategic Objective:
  Organic Growth
  Margin Expansion
  US Market Growth

Impact: Very High

Impact: Very High

Risk Oversight: Audit Committee

Risk Oversight: Board

Why this matters to us
Our Group strategy establishes our 
direction and culture and sets us on a 
course of future growth through delivery 
of overarching corporate objectives. 

The corporate objectives guide our 
business and team objectives and 
facilitates our colleagues to be aligned in 
delivering desired outcomes.

If we cannot understand or deliver 
our Group strategy, we risk wasted or 
fragmented effort, inefficient allocation of 
resources, strategic stagnation, and loss 
of competitive advantage.

How we respond
Our refreshed Enterprise Risk 
Management process sets understanding 
and clarifying objectives as part of its 
first step, and all risks (both threats and 
opportunities) are identified in relation to 
their effect on objectives.

Why this matters to us
The Group’s operations are highly 
dependent on information systems and 
technology. Should we fail to maintain the 
stability and availability of our technology 
platforms, this could have a material 
impact on customer-facing products 
and customer experience, with adverse 
impacts to our brands, revenue, and 
market share.

Some of our technology is situated in 
locations which could be subject to 
physical threats.

How we respond
Proactively, our strategy is to move to 
modern systems with higher levels of 
resilience where possible. 

We are enhancing our reactive responses 
and provision of fall-back solutions should 
our technology platforms fail.

We monitor key global metrics on critical 
systems and platforms which identify any 
potential emerging issues on our brands 
or customer-facing technologies. When 
indications of vulnerability are detected, 
we escalate to resolve issues and create 
solutions. 

Our in-house experts are adept in 
knowledge of our platforms, systems 
and coding and can create solutions 
adaptively.

06. Attracting and 
Retaining Key Talent
Chief People Officer

Link to Strategic Objective:
  Organic Growth
  Margin Expansion

Impact: High

Risk Oversight: Board

Why this matters to us
Our colleagues, their talents and skills are 
vital to helping our business succeed. 

Attracting, retaining, and developing 
the best and diverse talent is key to 
the success of delivering our strategic 
priorities – our people really do make the 
difference. 

Having clear leadership standards 
enabling a vibrant and inclusive 
organisational culture allows colleagues 
to do their best work and excel. Providing 
an open and inclusive environment 
allows us to attract new and different 
talent to join Entain but also creates a 
culture people want to be a part of. By 
creating the right standards of leadership 
and setting clear expectations around 
performance we are able to respond to 
challenges and opportunities faster and 
more effectively and therefore deliver on 
our critical strategic objectives.

How we respond
Everything we do is anchored to our 
clearly stated purpose, supported by our 
shared values and behaviours.

Our value of “do what’s right” underpins 
our commitment to setting the very 
highest standards for our people to 
adhere to.

Our leadership framework drives higher 
levels of leadership capability allowing 
us to attract and retain great talent. Our 
commitments and actions are monitored 
by the Executive Committee and the Board.

We are committed to ensuring all of our 
people have a safe place to work with the 
ability to raise any concern they may have.

We regularly seek employee feedback 
through our Your Voice survey and translate 
that into actionable plans to ensure high 
levels of engagement and retention.

We encourage and support diversity 
through Employee Resource Groups who 
help drive, support, and promote a focus 
on why diversity matters.

We actively promote the opportunity to 
grow a career at Entain through promotion 
but also lateral movement across the 
business, providing meaningful career 
progression.

Entain plc  Annual Report 2023

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1 Overview8 Strategic report88 Governance140 Financial statementsPrincipal Risks

10. Safer Betting and 
Gaming
Group General Counsel

Link to Strategic Objective:
  Organic Growth
  Margin Expansion
  US Market Growth

Impact: Very High

Risk Oversight: Sustainability and 
Compliance Committee

Why this matters
Our Safer Gaming and Betting 
approach is central to our business. It 
is the cornerstone of our Sustainability 
Charter, and our most material ESG issue 
is to ensure market leading levels of 
player safety and protection. Failure to 
adequately protect our customers could 
result in customer harm, fines, and loss of 
license to operate in some jurisdictions.

How we respond
We have developed our in-house tool, 
ARC™, and other forms of support and 
customer interventions to facilitate us to 
manage our safer gaming commitments.

Where risky behaviour is detected, we 
may offer a personalised gambling control 
tool, refer them for a chat with our player 
protection team, or suspend their account 
in real time.

ARC™ is an intelligent and innovative 
platform that uses behavioural insight 
and research, data science and analytics 
to assess risk in play, enabling us to 
identify, interact and intervene early with 
customers who show signs of gambling-
related harm. 

We have a range of initiatives in the area 
of player protection, including a $5m 
academic research partnership with the 
Harvard Medical School, to understand 
the causes and consequences of problem 
gambling, and donating up to 1% of our 
GGY to the treatment of gambling related 
issues.

Our bonuses are calculated with reference 
to our Safer Gaming metric – to reach the 
threshold level for payout, minimum levels 
of completion of safer betting and gaming 
compulsory training modules must be 
achieved by our colleagues globally.

09. Ensure Health, Safety, 
Security and Well-being 
of Employees, Customers, 
and Communities 
Chief Executive Officer and Group 
General Counsel

Link to Strategic Objective:
  Organic Growth
  Margin Expansion

Impact: Very High

Risk Oversight: Sustainability and 
Compliance Committee

Why this matters
Failure to meet the requirements of the 
various domestic and international rules 
and regulations relating to the health 
and safety of our employees and our 
responsibilities and commitments towards 
customers and communities could 
expose the Company to material civil, 
criminal and/ or regulatory action with 
the associated financial and reputational 
consequences. 

While Entain is committed to high 
standards and strives to achieve zero 
harm in all that it does, it recognises that 
there is always the potential for safety or 
well-being related issues to arise in an 
operational business.

How we respond
At Entain, we are committed to providing 
a safe work environment which promotes 
people’s health, safety, security, and well-
being. We want everyone to feel healthy 
and supported at work, and at home. We 
have plans for each discipline to ensure 
that we maximise the opportunities and 
manage threats specific to our business.

Our health, safety and security strategy 
is focused on continual improvement of 
safety performance to reduce the number 
and severity of work-related injuries whilst 
keeping our colleagues and places of work 
secure. This is underpinned by our HSSE 
assurance programme to ensure our risk 
management system is effective and that 
we keep our colleagues safe and secure. 

Our well-being strategy is designed to 
help leaders and colleagues make positive 
changes to improve their physical, mental, 
and emotional health, in turn creating 
a better performing, energised and 
productive workforce. To achieve this, 
we provide tools, training, and targeted 
support to our colleagues. 

The Group’s Sustainability and 
Compliance Committee also oversees all 
aspects of Health, Safety, Security and 
Well-being practices. 

86

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsLong-term viability statement

The financial impact of the identified risk 
events has been assessed both individually 
and in combination and include:

  The impact of a change in the Group’s 

duty profile, including further changes in 
gaming taxes in key geographies.

  Significant changes in the regulatory 
environment/further focus on AML 
legislation and breaches in data 
privacy regulations

  Cyber and data privacy failings.

  Downturns in trading as a result of a 

failure to protect customers and/or retain 
key staff.

The Directors have also performed reverse 
stress tests to assess the level of liquidity 
and covenant headroom in the underlying 
forecasts as well as considering the broader 
economic landscape in forming their view 
on viability.

Based on the results of this analysis and the 
mitigating actions available to the business, 
the Directors confirm that they have a 
reasonable expectation that the Company 
will be able to meet its liabilities as they fall 
due over the three-year assessment period 
to December 2026.

In accordance with provision 31 of the 2018 
Corporate Governance Code, the Board and 
Directors have completed an assessment 
of the prospects and viability of the Entain 
Plc Group over a longer period than the 
12 months required by the “Going Concern” 
provision.

The Directors have concluded that three 
years was an appropriate period for 
assessment, as this is aligned to the 
Group’s strategic planning process and 
is considered to be the period for which 
reliable estimates can be made for 
variations in both industry and customer 
dynamics, regulatory change, technological 
advancements and the economic backdrop 
in the betting and gaming industry taking 
into account the ever changing landscape.

The objectives of the strategic planning 
process are to further develop the 
businesses understanding of the markets 
in which it operates, assess the risks 
and opportunities facing the business 
and develop a Group-wide strategy and 
associated financial forecasts.

The Directors have utilised these strategic 
forecasts, the 2024 Board approved budget 
and the current financial position of the 
Group to assess the potential impact on 
viability of certain severe, but plausible, 
“risk events” arising which represent the 
crystallisation of the Group’s principal risks 
and uncertainties as identified on pages 
83 to 86 of this Annual Report. The robust 
assessment conducted considered the 
Group’s revenue, EBITDA, operating 
profits, cash flows, risk management 
and controls, its current debt maturity 
and mitigating actions should baseline 
assumptions change.

Entain plc  Annual Report 2023

87

1 Overview8 Strategic report88 Governance140 Financial statements1 

Overview

8 

Strategic report

88  Governance

140  Financial statements

Chairman’s Governance Overview

Entain continues to enhance its corporate governance practices 
and procedures to ensure the Board operates effectively and 
sets the right tone from the top. In 2023 a key focus for the Board 
has been managing its own succession and I was delighted to 
announce the appointment of Amanda Brown and Ricky Sandler, 
who joined the Board in November 2023 and January 2024 
respectively. Amanda brings extensive commercial and human 
resource experience to us. Ricky knows our business extremely well 
and his focus will be on generating value for all shareholders.

We have also overseen the departure of two executive directors 
during the year, Jette Nygaard-Andersen and Robert Hoskin. 
Under Jette’s leadership, Entain executed a strategic shift towards 
regulated or regulating markets and continued to improve its 
customer and product offering. 

Robert stepped down as Chief Governance Officer in August 
having been with the Group since 2005. I would like to express 
my thanks to both Jette and Rob for their roles as directors and 
everything they have done for me personally and the Group 
more widely.

We have been hugely fortunate that Stella David agreed to take on 
the Interim Chief Executive role while we continue our search for a 
permanent replacement to Jette. Stella is an intensely commercial 
leader with a long track record of success across multiple 
industries. She has already made a significant impact refreshing 
the corporate strategy and sharpening management’s focus on 
operational execution. 

The strength and expertise of the Board members has allowed us 
to adjust quickly to these significant changes and I am thankful 
to Pierre Bouchut, who took on the role of Senior Independent 
Director, and Virginia McDowell, who replaced Stella as Chair of the 
Remuneration Committee. Further details regarding our continued 
search for Non-Executive Directors and our board succession 
planning appears in the People and Governance Committee report 
starting on page 101.

The Board established a new Capital Allocation Committee in 
February 2024, which will provide additional oversight over the 
Company’s portfolio of assets, capital allocation and capital 
structure. I am the Chair of this Committee and I have been joined 
by Pierre Bouchut and Ricky Sandler.

The Board remains confident about the Group’s future and is 
committed to our strategy, our purpose and is highly focused on 
developing sustained and sustainable shareholder value.

J M Barry Gibson
Chairman

“The Board remains 
confident about the 
Group’s future and 
is committed to our 
strategy, our purpose 
and is highly focused on 
developing sustained 
and sustainable 
shareholder value”.

J M Barry Gibson
Chairman

88

Entain plc  Annual Report 2023

Chairman’s Governance 
Overview

Board of Directors
(as at 7 March 2024)

Tenure

Years:

0 

1 

2 

3 

4 

5 

6 

7

Barry Gibson

Stella David

Rob Wood

Pierre Bouchut

Amanda Brown

Virginia McDowell

Ricky Sandler

David Satz

Rahul Welde

Age and 
experience

40-44

45-49

50-54

55-59

60-64

65-69

70+

No. of Directors

1

0

2

1

2

2

1

Experience/Skills: 
No. of Directors

5

3

2

3

8

8

1

4

9

Gaming  
Sector

Finance

Legal/ 
Regulatory

Technology/ 
Digital

Global 
Business

Customer

Media/ 
Entertainment

Marketing

Leadership

Diversity

Gender

British

American

French

Indian

No. of Directors

4

3

1

1

  3:6

Entain plc  Annual Report 2023

89

1 Overview8 Strategic report88 Governance140 Financial statements1 

Overview

8 

Strategic report

88  Governance

140  Financial statements

Board of Directors

Key:

  A  Audit Committee Member

  C  Capital Allocation Committee Member

  R  Remuneration Committee Member

  P   People & Governance 
Committee Member

  S   Sustainability & Compliance 

Committee Member

  A  Audit Committee Chair

  P  People & Governance Committee Chair

  C  Capital Allocation Committee Chair

  S   Sustainability & Compliance  

  R  Remuneration Committee Chair

Committee Chair

Committee membership details provided in these biographies are given as at the date of this Annual Report. For details of Committee membership during the financial year, see 
Committee reports on pages 101 to 112 and page 116.

J M Barry Gibson
Chairman

Tenure: Appointed to the Board November 2019 and became Chairman February 2020. 
Age: 72 Nationality: British

Committees:

C   P   S  

Biography: Barry was previously a non-executive director of William Hill plc and bwin.
party digital entertainment plc, where he was the senior independent director. Other listed 
company experience includes roles as the chairman of HomeServe plc, non-executive 
directorships of Somerfield plc and National Express plc and group chief executive 
of Littlewoods plc. He was formerly the group retailing director at BAA plc and non-
executive chairman of Harding Brothers Holdings Ltd. 

Key strengths and experience:  
Barry has enjoyed a distinguished business career and has a deep understanding of 
the gaming and retail sectors. He is an experienced leader and board member with 
valuable insight on improving company performance and transformation programmes. 
Barry continues to create a Board environment of constructive challenge and oversight.

Stella David
Interim Chief Executive Officer

Tenure: Appointed to the Board March 2021 and became Interim Chief Executive Officer 
December 2023. Senior Independent Director until December 2023.
Age: 61 Nationality: British

Outside interests: Non-executive director of Norwegian Cruise Line Holdings Ltd where 
she is also chair of the Nominating and Governance Committee and non-executive 
director of the privately-owned Bacardi Ltd.

Biography: Stella was previously CEO of William Grant & Sons, following more than 
15 years with Bacardi Ltd. She was chair of C&J Clark Ltd (having previously acted as 
interim chief executive officer), non-executive director and senior independent director 
of HomeServe plc and non-executive director and remuneration committee chair at 
the Nationwide Building Society. Stella stepped down as a non-executive director and 
remuneration committee chair of Domino’s Pizza Group plc and as a non-executive chair 
of the privately-owned Vue International following her appointment as Interim Chief 
Executive Officer of Entain plc.

Key strengths and experience:  
Stella is an intensely commercial leader with a long track record of success across multiple 
industries. She brings lengthy experience in management, consumer and regulatory 
environments, and marketing to the Board. Her non-executive roles in listed and privately 
owned companies give her a deep understanding of shareholder views and best practice 
standards of corporate governance, as well as enhancing the Board’s ability to support 
and oversee the delivery of Entain’s strategy.

Rob Wood
Chief Financial Officer and Deputy CEO

Tenure: Appointed to the Board as Chief Financial Officer March 2019; the role of Deputy 
CEO was added to his portfolio January 2021. 
Age: 44 Nationality: British

Biography: Rob joined Entain in 2012 and worked in senior roles within finance, including 
as CFO of the Group’s retail business. Prior to Entain, he was senior vice president at 
Cerberus Capital, overseeing the private equity firm’s European portfolio companies and 
worked in restructuring advisory at Rothschild. Rob started his career at KPMG where he 
qualified as a chartered accountant and holds a degree in Mathematics and Management 
Studies from the University of Nottingham. 

Key strengths and experience:  
Rob’s financial expertise and deep knowledge of Entain’s business make him uniquely 
placed to manage his wide-ranging portfolio as Chief Financial Officer and Deputy CEO, 
providing insight to the Board on commercial, financial and operational issues.

90

Entain plc  Annual Report 2023

Board of Directors

Pierre Bouchut
Independent Non-Executive Director &  
Senior Independent Director

Tenure: Appointed to the Board September 2018 and 
became Senior Independent Director December 2023.
Age: 68 Nationality: French

Outside interests: Non-executive director and chairman 
of the audit committees at Pepco Group and GeoPost 
SA, a non-executive director and chairman of Profi Rom 
Food SRL, and a non-executive director of Rina Estate 
Italia SRL.

Committees:

A   C  

Biography: Pierre was the chief operating officer for 
Europe at Koninklijke Aholddelhaize N.V. (2016-2018), 
chief financial officer at Delhaize Group Belgium 
(2012-2016), Carrefour SA (2009-2012), Schneider 
Electric Group (2005-2009), and CEO of Casino Group 
(1995-2003). He was also a non-executive director of 
Hammerson plc (2015-2021) and Firmenich SA (where he 
was also chairman of the audit committee) (2016-2023). 
Until it was acquired by KKR in 2022, he was the reference 
board member and chairman of the audit committee at 
Albioma SA. He has worked for Citibank, Bankers Trust 
and as a consultant with McKinsey.

Key strengths and experience:  
Pierre has had a long career in senior executive and 
non-executive roles across finance, retail, logistics, 
information systems and property. His familiarity with the 
management of large, internationally listed companies 
gives him an extensive understanding of regulation, 
accounting standards and strategy, complementing 
his deep knowledge of corporate governance and audit 
committee practice. This broad experience makes him 
suited to chair Entain’s Audit Committee and to act as its 
financial expert.

Amanda Brown
Independent Non-Executive Director

Tenure: Appointed November 2023.
Age: 55 Nationality: British

Outside interests: Non-executive director and chair of the 
remuneration committee of Mitchells & Butlers plc and a 
non-executive director of Manchester Airport Group.

Committees:

R  

Biography: Amanda is an experienced senior executive 
with a background in consumer facing organisations and 
financial services. She served as Chief Human Resources 
Officer of Hiscox during a period of significant growth 
and transformation for the organisation and she has also 
held executive roles within Whitbread Group, PepsiCo 
and Mars Inc. Amanda was a Non-Executive Director 
and Chair of the Remuneration Committee of Micro Focus 
International Limited, a multinational software and 
information technology business, before stepping down 
when the business was sold in 2023.

Key strengths and experience:  
Amanda brings a wealth of experience in human 
resources, remuneration strategy and managing 
organisations through significant change. Amanda has 
relevant consumer facing experience. Given her extensive 
experience as a Remuneration Committee Chair, Amanda 
was appointed as Designate Chair of the Remuneration 
Committee at the time of her Board appointment and, 
subject to her election, will become Chair of Entain’s 
Remuneration Committee following the AGM.

Virginia McDowell
Independent Non-Executive Director and  
Designated Workforce Director

Tenure: Appointed June 2018.
Age: 66 Nationality: American

Outside interests: Vice-president of Global Gaming 
Women, a non-profit organisation with a mission to 
support, inspire and influence the development of women 
in the gaming industry through education and mentoring, 
and a trustee of St Louis University.

Committees:

R   S   P  

Biography: Virginia was the president and CEO of Isle of 
Capri Casinos, Inc. in the United States from 2011 until 
her retirement in 2016, and the president and COO of 
Isle of Capri (2007-2011). Prior to this she was the chief 
information officer at Trump Entertainment Resorts (2005-
2007) and senior vice president of operations. Virginia was 
the first woman to be inducted into the Mississippi Gaming 
Hall of Fame and in 2022 she was inducted into the 
American Gaming Association’s Hall of Fame.

Key strengths and experience:  
Virginia’s 40-year career and accomplishments in the 
gaming sector have been recognised by a number of 
prestigious awards. Virginia has actively engaged with our 
stakeholders in her role as Designated Workforce Director. 
Throughout her career she has maintained a tireless focus 
on developing the next generation of women leaders in the 
gaming industry and this understanding of the diversity 
and regulatory challenges of the sector has greatly assisted 
the Board and the Sustainability & Compliance Committee. 

Ricky Sandler
Non-Independent Non-Executive Director

Tenure: Appointed January 2024.
Age: 54 Nationality: American

Outside interests: Chief Executive Officer and Chief 
Investment Officer of Eminence Capital, LP.

Committees:

  C   P  

Biography: Ricky founded Eminence Capital in 1999. 
Eminence is a USD6.5 billion global investment 
management organisation investing client capital across 
global financial markets. As Chief Executive Officer 
and Chief Investment Officer of Eminence, Ricky is 
responsible for setting the firm’s strategic direction as 
well as directly managing its 20+ person investment team 
and diversified investment portfolio. Prior to launching 
Eminence, Ricky was co-founder and co-general partner 
of Fusion Capital Management, a firm that managed a 
long/short hedge fund focused on global equity securities. 
Prior to that he was a research analyst at Mark Asset 
Management, where he began his investing career in 
1991. Ricky received a BBA in Accounting and Finance 
graduating with honours from the University of Wisconsin.

Key strengths and experience:  
Ricky brings over 30 years of experience in analysing 
and investing in public companies with a wealth of 
perspective on ways to maximise long term shareholder 
value and institute strong corporate governance oversight 
at the board level. In connection with his appointment, 
the Company, Eminence Capital and Ricky have entered 
into a relationship agreement, including customary 
governance, standstill and voting provisions. A summary 
of the main terms of the agreement is available on the 
Company’s website.

David Satz
Independent Non-Executive Director

Tenure: Appointed October 2020.
Age: 64 Nationality: American

Rahul Welde
Independent Non-Executive Director

Tenure: Appointed July 2022.
Age: 54 Nationality: Indian

Outside interests: Member of the board of a commercial 
gaming and hospitality entity established by the Eastern 
Band of Cherokee Indians (EBCI) and a member of the 
board of Dreamscape Entertainment Integrated Resorts, 
Inc.

Committees:

A   S  

Biography: David was senior vice president of 
Government Relations and Development for Caesars 
Entertainment Corporation in Las Vegas, where he worked 
from 2002 to 2019 and had responsibility for overseeing 
Caesars’ government activities for more than 52 properties 
in 15 states in the US and several other countries around 
the world. Prior to this he spent 16 years at the US law 
firm Saiber Schlesinger Satz Goldstein LLC, where he had 
a particular focus on the gaming industry and played a 
key role in numerous regulatory and legislative initiatives 
throughout the US.

Key strengths and experience:  
David brings to the Board an exceptional perspective 
on the US gaming sector as well as expertise in gaming 
regulatory law and policy as it impacts the Group 
worldwide. His extensive career in regulation and 
legislation has allowed the Board to benefit from his 
insight and knowledge as Entain seeks to execute its 
strategy to grow market share in the US through its 
BetMGM joint venture. His regulatory experience has also 
provided insight into the many regulatory, responsible 
gaming and compliance issues that the Group faces.

Outside interests: Non-Executive Director of Pantheon 
International Plc. Chair of the Advisory Board of Migrant 
Leaders, a UK charity. 

Committees:

A   P   R  

Biography: Rahul spent over 30 years working with 
Unilever PLC, most recently in a global role as the 
Executive Vice President of Global Digital Transformation, 
building capabilities across the digital spectrum, including 
new business models, innovation, partnerships, processes 
and training. Previously, Rahul was Unilever’s Regional 
VP Media for Asia, Africa, Middle East, Turkey and Russia. 
Throughout his career he has worked in a diverse range of 
roles across functions and categories. He has been active 
in industry bodies, including as the Regional Vice President 
for The World Federation of Advertisers and chairman of 
the Mobile Marketing Association, Asia. 

Key strengths and experience:  
Rahul brings a lifetime career of knowledge from the 
global fast-moving consumer goods sector. He has proven 
experience of leveraging digital technologies for the 
benefit of business. Rahul has deep expertise in media and 
marketing as well as in digital and transformation, leading 
large change programmes encompassing technology, 
processes and people.

Entain plc  Annual Report 2023

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1 Overview8 Strategic report88 Governance140 Financial statementsSummary of 2023 

Details of progress and our deliverables on the key areas for focus set out in our last annual report are set out below: 

2023 Goals

2023 Result

Undertake a follow-up independent audit of the Group’s governance 
and compliance processes, following on from the 2021 Alvarez & 
Marsal review.

Continue to embed the evolved risk management programme 
throughout the business.

Further develop the global Compliance and AML team structures, with 
further recruitment where required, and the alignment of acquired 
businesses with the Group’s policies, procedures and risk appetite.

Recruit a new  
Company Secretary.

Finalise a new strategy for ARCTM which provides a path  
of development for the next three years.

Progress the HMRC investigation towards a conclusion.

Hold an Entain: Sustain update interaction in Q4. 

Entain instructed PWC to carry out a comprehensive assessment of the overall 
design and efficacy of its compliance framework, with particular focus on 
gambling industry requirements and good practice. The review encompasses the 
following key elements: governance and tone from the top; risk assessment and 
response; policy and strategy; compliance culture and standards of behaviour; 
training and communications; procedure and control activities; issue reporting 
and management; monitoring and assurance; and the use of technology. The 
report is expected to be completed by the end of March 2024.

The Enterprise Risk team have further developed the Enterprise Risk 
Management (“ERM”) policy, manual, process, risk toolkit and programme during 
2023. Our refreshed approach to ERM is creating a more ‘risk aware’ culture’ and 
aligned to the international standards on risk management. We have undertaken 
formal risk training and workshops with all functions at Entain, the outputs of 
which have led to a more substantive risk register and significant risk dashboard, 
focussing on ‘impact’ and ‘action’ to support informed risk-based decisions. 

We conducted a comprehensive restructuring of the compliance organisation 
with consolidation of departments and alignment across our acquired 
businesses. We have also enhanced our capabilities with key hires and 
strengthened our compliance monitoring and assurance programme. 

We restructured and centralised the Anti-Financial Crime (“AFC”) function 
to ensure it remains robust, sustainable and proportionate in managing 
and mitigating financial crime risks faced by Entain. We have also revised 
the organisational structure to ensure staff globally with financial crime 
responsibility, have a reporting line into Group AFC team.

We welcomed James Morris as Group Company Secretary in July. 

We continued to refine ARCTM during the year and worked with lived experience 
experts, academics and third party behavioural scientists to improve our player 
protection offering for customers.

We reached final settlement of the HMRC investigation into our legacy Turkish-
facing business and entered into a Deferred Prosecution Agreement (“DPA”) 
with the Crown Prosecution Service that was approved by the Crown Court on 5 
December 2023. 

Since the conduct giving rise to the DPA, the Group has undertaken a 
comprehensive review of its anti-bribery policies and procedures and has taken 
decisive action to significantly strengthen its wider compliance programme and 
related controls.

In December 2023, we held our annual Entain Sustain update event virtually, 
providing updates on several topics to our key stakeholders including investors, 
analysts, regulators, media, colleagues and customers. A report on this event 
can be found in our discussion on Board Leadership and Company Purpose on 
page 97.

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1 Overview8 Strategic report88 Governance140 Financial statementsSummary of 2023

Governance Team

Regulated Markets

On 12 November 2020, Entain announced a clear strategy for 
sustainability, growth and innovation. As part of that strategy, 
the Group made a commitment to only do business in countries 
where it had a local licence or those countries that were on a 
path to revise their laws and regulations, which would allow 
us to then apply for a domestic licence in the near to mid-term. 
Throughout 2023, the Group continued with this process by exiting 
its few remaining markets where there is no clear path to market 
liberalisation via domestic regulation.

Since 2020 the Group has closed its offering into more than 
150 markets where we do not see the prospect of regulation 
allowing the Company to obtain a licence or find a locally-licensed 
operator to partner with on attractive commercial terms. We have 
also doubled the number of countries where we hold a licence 
and currently hold domestic licences in 34 markets and now 
hold licences in 26 US States. We remain active in only five small 
markets where we do not currently hold a domestic licence, and by 
the end of 2024 we will have either exited these markets or have 
obtained, or be in the process of obtaining, a domestic licence. 

More specifically, in 2023, we obtained a licence to offer our bwin 
brand in Mexico and completed the acquisition of STS to enter 
the regulated market in Poland. We also announced an exclusive 
25-year deal with the New Zealand TAB to provide licenced online 
sports betting services in New Zealand. At the end of the year, the 
Brazilian Government passed its long-awaited online gambling bill 
and we expect licences to be made available in 2024. In parallel, 
the Finnish Government also formally announced that it will 
dismantle its gambling monopoly and launch an open licensing 
system for online gambling in the next two years.

With Robert Hoskin’s departure, Simon Zinger, our Group General 
Counsel, has taken over leadership of the Governance, Legal 
and Compliance function. Simon is a member of the Executive 
Committee and brings a wealth of experience and leadership 
to the team. He was instrumental in the resolution of the HMRC 
investigation and agreeing the terms of the DPA with the Crown 
Prosecution Service and has overseen significant organisational 
changes and improvements as the Company has continued 
to strengthen its governance and compliance standards and 
capabilities. Under Simon’s leadership, the global Governance team 
is highly-engaged in supporting the Company’s objectives and has 
focused on a number of unique initiatives such as complementing 
the Company’s efforts in the area of Diversity & Inclusion, 
undertaking pro bono activities to support charities, and creating 
unique learning and development opportunities for team members, 
During the year we have continued to make good progress 
embedding our ERM framework (see page 79) and enhanced our 
global Compliance and AML team structures. 

Our Head of International Compliance, Florian Sauer, has 
conducted a comprehensive restructuring of the compliance 
organisation with consolidation of departments and alignment 
across our recently acquired businesses. We have focused on 
pursuing and maintaining constructive relationships with all 
of our regulators, continued to enhance our capabilities with 
key hires, and strengthened our compliance monitoring and 
assurance programme.

We welcomed Karen Nightingale as Group Director of Ethics and 
Compliance at the beginning of the year. Under her leadership we 
have developed a three-year strategy to achieve our vision of a 
best-in-class Ethics and Compliance programme and have created 
a Charter that explicitly sets out the independence and authority 
of the Ethics and Compliance function required to implement 
the programme effectively. We have updated our approach to 
on-boarding vendors and suppliers in order to better identify and 
mitigate third party risk exposure and will continue to develop this 
going forward.

We have also appointed Edward Maguire as our new Group MLRO 
and Global Head of AFC as part of our commitment to combat 
financial crime. During the year we have developed a holistic Anti-
Financial Crime Risk Management Programme with enhanced 
coverage, governance and reporting protocols. We have also 
created a centralised function to drive consistency of standards, 
whilst ensuring effective oversight and control. 

We were also pleased to welcome James Morris as Group 
Company Secretary in July 2023. 

Regulatory Settlement

A key area of focus during 2023 was overseeing resolution of the 
HMRC’s investigation in relation to the Group’s legacy Turkish-
facing business. The Board was proactively engaged throughout 
the process and has reviewed and challenged the work done to 
significantly strengthen the Company’s compliance programme 
and controls. We are now a fundamentally different and profoundly 
changed Company and we can move forward with confidence as 
we concentrate on our future. 

Entain plc  Annual Report 2023

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1 Overview8 Strategic report88 Governance140 Financial statementsBoard and Committee Structure: Decisions, 
responsibilities and delegated authority

Entain plc:

The Board must act with integrity and is collectively responsible for establishing the Company’s purpose, 
values and strategy as well as overseeing the conduct of its business and promoting the long-term sustainable 
success of the Group, generating value for shareholders and contributing to wider society.

The Board sets the strategic direction of the Group, approves the strategy and takes appropriate action to 
ensure that the Group is suitably resourced to achieve its strategic aspirations.

The Board considers the impact of its decisions and its responsibilities to all its stakeholders, including 
colleagues, shareholders, regulators, customers, suppliers and the communities in which we operate.

The Board discharges its responsibilities directly or, in order to assist it in carrying out its function of ensuring 
effective independent oversight and stewardship, delegates specified responsibilities to its committees. 
Details of how the Board fulfilled its responsibilities in 2023, as well as key topics discussed and considered by 
the Board committees, can be found in this Directors’ report.

Audit Committee

Sustainability 
& Compliance 
Committee

People & 
Governance 
Committee

Remuneration 
Committee

Oversight and review of financial reporting processes, the Group’s 
system of internal control, including internal financial controls, the 
appropriateness and effectiveness of the enterprise risk management 
framework and principal risks and the work undertaken by Internal Audit 
and the Group’s Statutory Auditor, KPMG. 

Oversight and review of the Company’s Sustainability and Compliance 
programme, the Company’s relationships and engagement with a wide 
range of stakeholders, progress against internal KPIs and external 
Sustainability and Compliance index results. Furthermore, it ensures that 
the ESG Strategy remains fit for the future.

Oversight and review of Board and executive succession, overall 
board effectiveness, workforce policies and practices and corporate 
governance issues.

Oversight and review of the Group’s overall remuneration strategy, 
including share plans and other incentives. Further maintains dialogue 
with shareholders and workforce on remuneration related matters.

Capital Allocation 
Committee

Oversight over the Group’s portfolio of assets, capital allocation and 
capital structure.

Chairman’s 
Committee

Provides the opportunity for the Chairman to discuss and consider topical 
ad hoc matters with the Non-Executive Directors without the Executive 
Directors being present. The topics discussed during the year have varied 
from performance and strategic related matters, including executive 
succession planning and shareholder feedback.

Read more: pages 104 to 109

Read more: pages 110 to 112

Read more: pages 101 to 103

Read more: pages 116 to 117

Interim Chief 
Executive Officer

The Interim Chief Executive Officer is responsible for the management of all aspects of the Group’s 
business, developing strategy in conjunction with the Chairman and the Board, and leading its execution. 
The Board delegates authority for the operational management of the Group’s business to the Interim Chief 
Executive Officer for further delegation in respect of matters that are necessary for the effective day-to-
day operations and management of the business. The Board holds the Interim Chief Executive Officer 
accountable in discharging her delegated authorities.

Executive 
Committee 

The Executive Committee comprises of the Interim Chief Executive Officer, Chief Financial Officer, Group 
Chief Commercial Officer, Chief Product & Technology Officer, Group General Counsel, Chief People Officer 
and Chief Investor Relations & Communications Officer. It supports the Interim Chief Executive Officer in the 
day-to-day management of the business and implementation of strategy.

Entain Leadership 
Team

Business Leaders who own delivery of business strategy and communications across the Group.

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1 Overview8 Strategic report88 Governance140 Financial statementsBoard composition, roles and attendance in 2023

The Chairman is committed to ensuring the highest standards of Board effectiveness. A key mechanism to drive this is the appropriate 
composition and balance of individuals.

The Board is comprised of a majority of independent directors, who provide an independent perspective, constructive challenge and 
monitor performance and delivery of the strategy within risk appetite and the controls set by the Board.

The Chairman

J M Barry Gibson
Chairman

Executive directors

Stella David
Interim Chief Executive Officer

Provides effective leadership of the Board 
and promotes the highest standards of 
corporate governance practices.

Leads and directs the implementation of the 
Group’s business strategy, embedding the 
organisation’s culture and values. 

Leads the Board in providing strong 
strategic oversight and setting the Board’s 
agenda, culture and values. 

Leads the Group Executive Committee with 
responsibility for the day-to-day operations 
of the Group and financial performance. 

Leads the Board in challenging 
management’s thinking and proposals, 
and fosters open and constructive debate 
among Directors. 

Maintains relationships with key internal 
and external stakeholders including the 
Chairman, the Board, customers, regulators 
and shareholders. 

Maintains responsibility and accountability 
for the Group’s and its employees’ 
compliance with applicable laws, codes, 
rules and regulations, good market practice 
and Entain’s own standards.

Maintains internal and external 
relationships with key stakeholders, and 
communicates shareholders’ views to 
the Board. 

Organises periodic monitoring and 
evaluation, including externally facilitated 
evaluation, of the performance of the Board, 
its committees and individual Directors. 

Leads on succession planning for the 
Board and its committees, ensuring 
appointments reflect diverse cultures, skills 
and experiences.

Rob Wood
Chief Financial Officer and Deputy CEO

Supports the Group Chief Executive in 
developing and implementing the Group 
strategy and recommends the annual 
budget and long-term strategic plan. 

Leads the Finance function and is 
responsible for effective financial reporting, 
including the effectiveness of the processes 
and controls, to ensure the financial control 
framework is robust and fit for purpose. 

Maintains relationships with key 
stakeholders including shareholders.

Leads the Disclosure Committee to 
ensure the Group meets its disclosure and 
reporting requirements pursuant to the 
Financial Conduct Authority’s Listing Rules 
and Disclosure Guidance and Transparency 
Rules, as well as complying with UK Market 
Abuse Regulations.

Senior Independent Director

Non-Executive Directors

Constructively challenge and contribute to the development and approval of Group strategy. 

Challenge and oversee the performance of management. 

Ensures that financial information is accurate and that both controls and the system of risk 
management are effective and robust.

Contribute to the assessment and monitoring of culture. Maintain internal and external 
relationships with the Group’s key stakeholders.

Pierre Bouchut
Independent Non-Executive Director  
& Senior Independent Director

Supports the Chairman, acting as 
intermediary for Non-Executive Directors 
when required.

Leads the Non-Executive Directors 
in evaluating the performance of the 
Chairman, supporting the clear division of 
responsibility between the Chairman and 
the Chief Executive Officer. 

Listens to shareholders’ views if they have 
concerns that cannot be resolved through 
the normal channels. Leads an orderly 
succession process for the Chairman.

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1 Overview8 Strategic report88 Governance140 Financial statementsBoard Leadership and Company Purpose
Over the year the Board focused on a strategy of growth and sustainability 
bringing moments of excitement into people’s lives. As we go into 2024 there 
has been a shift in strategy to deliver organic growth, EBITDA margin expansion 
and US market growth. The Board will continue to ensure the customer is at the 
heart of all we do as we continue to develop and provide market-leading player 
protection. The Board has also sought to promote our purpose and strategy and 
made decisions in the interests of all stakeholders, having considered the matters 
set out in s172 of the Companies Act 2006 (UK).

Stakeholders

Employee Forum Global Conference

The Board has responsibility for leading the Group’s stakeholder 
engagement and considering the implications of key decisions 
on the Company and its stakeholders. The Board recognises that 
effective engagement with our stakeholders will drive long-term 
value creation, making Entain a company that people want to 
invest in, buy from, partner with and work for.

Our Global Engagement Conference invites employee engagement 
advocates to share their insights with the Board and Executive 
Committee. This year’s event was hosted on 31 January by Melanie 
Tansey, Chief People Officer, and was attended by Board members 
Virginia McDowell, our Designated Workforce Director, and Rahul 
Welde, and more than 40 employees representing 22 countries.

Entain has identified six stakeholder categories and our report 
on ‘Board activities’ provides an overview of how the Group’s key 
stakeholders are considered in Board discussions and deliberations 
as part of its decision making.

Our People

Listening to and engaging our people is a key priority at Entain. We 
are committed to listening to employees across the globe to drive 
positive change throughout the organisation. We focus on this 
through our Employee Forums, Global Engagement Conference and 
global engagement survey. 

Employee forums exist in many of the locations in which we 
operate. Our Employee Forums continue to be a key pillar of our 
employee listening and engagement strategy. The forums enable 
our people to discuss and agree how their teams connect with 
the Company purpose, strategy and values, as well as discussing 
topics that impact them and their colleagues. 

Our UK & Ireland Retail Forums and UK & Gibraltar Office 
Forums host quarterly meetings where elected representatives 
come together to share feedback on all aspects of life at Entain. 
During these meetings they also hear updates from the business 
on topics ranging from company purpose, strategy and values to 
financial performance and operational initiatives. 

Our Directors are encouraged to attend employee forums and 
during the year have attended listening sessions that provide 
feedback and insight into the realities of everyday working life 
at Entain. 

As per our forum constitution, every two years we refresh our 
forums by electing new representatives. This election process was 
held in December 2023, and we now have a new forum team for 
2024/25, who have been fully trained in readiness for their role.

Attendees heard a business update which focused on our strategic 
direction, goals, culture and employee engagement. Following this, 
the group then had an open conversation with the Board on topics 
such as how to build engagement and trust, communication, 
diversity, equity & inclusion, goal setting, leadership, networking 
and recognition. A number of proposals were taken away by the 
representatives of the Board for further consideration.

A video recording of the Global Conference was posted on the 
Entain intranet to ensure all employees have an opportunity to 
watch the discussion.

Employee Forum AGM

Each year the elected representatives from our forums come 
together with members of the Board and Executive Committee for 
the Forum AGM. 

During this year’s meeting, each forum presented their main 
achievements during the year and had an open conversation with 
the Board. This meeting took place in January 2024. It was hosted 
by Melanie Tansey, Chief People Officer and welcomed 80 Forum 
Representatives to join two of our Directors, Virginia McDowell and 
Rahul Welde. 

Key topics discussed included communications, company 
performance, customer feedback, leadership, listening and 
strategy. The meeting was an important opportunity to build 
connections between the Board and our employees.

Shareholders

The Board receives feedback on shareholder views in different 
ways, including through the Chairman and executive management, 
who meet regularly with shareholders throughout the year, as 
well as an investor study compiled by an independent third party. 
Board members listen to results and trading updates held by the 
Group for analysts and institutional investors and can hear directly 
the questions and comments on Company performance.

The Chairman and Senior Independent Director held regular 
meetings with a variety of institutional investors to discuss 
the execution of strategy and delivering shareholder value. 
Key takeaways and feedback from shareholder meetings were 
shared with the rest of the Board.

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Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsBoard Leadership and 
Company Purpose 

In December 2023, we gave our annual Entain Sustain updates, 
providing a deep dive into key business developments that 
touch on the important ESG initiatives, including regulation and 
environmental progress. The update provided an overview of our 
double materiality assessment held throughout H1 2023 where 
key stakeholders including investors, analysts, regulators, business 
partners, customers and colleagues were given the opportunity 
to share their views. The process was fundamental in mapping 
Entain’s material risks and opportunities, which underpinned the 
development of our new Sustainability strategy released during 
Entain Sustain in December. The new strategy focuses on four 
core areas:

  Being a market leader on player protection – providing industry 

leading customer protection through innovative features, 
customer support, communications and our culture.

  Provide a secure and trusted platform – lead on integrity 
in everything that we do. From having the highest ethical 
standards, to only operating in regulated markets, to having a 
high standard of data protection and cyber security.

  Create the environment for everyone to do their best work – to 
attract a broad and diverse audience from the inside out. To be 
an employer of choice, build an inclusive and supportive culture 
where talent from all backgrounds can thrive.

  Positively impact our communities – Play our role in limiting 
global warming to no more than 1.5 degrees and create a 
positive impact on our communities.

Director meeting attendance for 2023

The Board had six scheduled meetings in 2023 and a further 
eleven ad-hoc meetings.

Scheduled 
Meetings 
attended

Meetings 
eligible to 
attend

Ad hoc 
Meetings 

Ad hoc 
Meetings 
eligible to 
attend

Chairman

Barry Gibson

Executive Directors

Stella David

Rob Wood

Jette Nygaard-
Andersen

Robert Hoskin

Non-Executive Directors

Pierre Bouchut

Rahul Welde

Virginia McDowell

David Satz

Rahul Welde 

Amanda Brown 

6

6

6

5

2

6

6

6

6

6

1

6

6

6

5

2

6

6

6

6

6

1

11

9

10

8

10

9

10

9

9

2

11

11

11

9

11

11

11

11

11

2

We developed this strategy to strengthen our sustainability 
leadership role and articulate our approach to focus actions across 
our business and value chain.

*   Directors are expected to attend all scheduled Board meetings. Where Directors are 
indicated as not having attended Ad Hoc Board meetings, this is attributable to pre-
existing and unavoidable commitments, typically as a result of the short notice given. 
In each case the Director was provided with all Board papers and the opportunity to 
provide comments to the Chairman as appropriate.

AGM

All resolutions put to the 2023 Annual General Meeting 
received overwhelming support of those investors who voted, 
being approximately 80% of our shareholder base (slightly 
higher than the voting level of 77% in 2022). The results of the 
voting at all general meetings are published on our website: 
www.entaingroup.com.

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1 Overview8 Strategic report88 Governance140 Financial statementsBoard Activities 
during 2023 

During 2023, the Board remained focused on 
Entain’s strategic direction, financial performance, 
the implementation of safer gambling activities and 
controls, and progress with embedding the enterprise 
risk management framework.

The Board had six scheduled in-person meetings in 2023. 
In addition there were a further eleven videoconference meetings 
during the year concerning urgent matters such as the review 
and approval of M&A transactions, overseeing resolution of the 
HMRC’s investigation and entering into the Deferred Prosecution 
Agreement with the Crown Prosecution Services as well as 
receiving updates on trading.

Board meetings are a key mechanism for Directors to discharge 
their duties, notably under Section 172 of the Companies Act 
2006 (UK). An overview of the Board’s discussions and how these 
considered the Group’s key stakeholders is set out below.

Key to stakeholder groups:

S Shareholders

Cu Customers

Su Suppliers

TC The Community

R Regulators

C Colleagues

As an Isle of Man incorporated company, Entain is not subject to 
the reporting obligations under Section 172 of the Companies Act 
2006 (UK). Nevertheless, the Board recognises the importance of 
effective governance and intends to operate in line with the UK 
reporting regulations. 

The Group has complied with the principles and provisions of 
the 2018 UK Corporate Governance Code. During 2023 the 
People & Governance Committee was composed of a majority of 
independent members, in compliance with Provision 17. However, 
as we began 2024, the composition of this Committee changed 
(further details can be found on page 102) and the Committee now 
comprises the Chairman, two independent non-executive directors 
and one non-executive director. Whilst not strictly in adherence 
with Provision 17, the Board is of the view that the composition of 
the People & Governance Committee complies with the spirit of 
the Code given that it is comfortable that sufficient independent 
judgement is applied by the four Committee members to the 
consideration of appointments to the Board. The Board will keep 
this matter under review and address the matter of independence 
of the Committee as additional non-executive directors are 
appointed to the Board. The Code can be found on the FRC’s 
website at www.frc.org.uk.

Strategy

Execution of Group Strategy

S   C   Cu   Tc   R   Su

M&A Activity

S   C   Cu   R   Su

Financial Plan

S   C   Cu   Su  

  Regular updates on priorities 
and improving capabilities for 
execution of core digital and retail 
business strategies.

  Oversight of customer centric initiatives 
to better serve customers and enable 
moments of excitement. 

  Oversight and challenge to 

proposed steps and progress 
accelerating sportsbook product and 
platform enhancements.

  Continued oversight of steps being 

taken to exit markets with no 
domestic licences.

  Two-day session revising strategy 
around the three pillars of organic 
growth, EBITDA margin expansion and 
US market growth.

  Deep Dives on the Retail segment, 
competitive landscape, marketing 
initiatives and value drivers of the 
Entain business.

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Entain plc  Annual Report 2023

  Received regular updates on potential 

  Discussed and approved the three-

M&A opportunities.

year plan.

  Reviewed and approved five 

M&A transactions recommended 
by management.

  Approved equity raise of £600m 

through a non-pre-emptive placing of 
new ordinary shares to institutional and 
retail investors to fund the acquisition of 
STS Holdings S.A (“STS”)1

1.  Entain consulted with a number of its major 

institutional shareholders prior to the placing and 
has respected pre-emption principles through the 
allocation process in so far as possible. 

1 Overview8 Strategic report88 Governance140 Financial statementsBoard Activities  
during 2023

Performance

Business updates 

S   Cu   R   Su

  Undertook segment reviews of the retail 

and core digital businesses.

  Discussed and debated challenges with 
financial and operational performance 
in H2 2023.

  Conducted a detailed review of the 

competitive landscape, including both 
global and local operators’ strategic 
priorities and associated threats.

  Monitored performance and debated 

strategic opportunities relating 
to BetMGM.

Financial updates 

S   Cu   R   Su

  Reviewed and approved the 

2024 Budget.

  Discussed and approved the continued 

progressive dividend policy.

  Monitored and debated the wider 
macroeconomic and geopolitical 
environment and its potential impact on 
our business.

  Received monthly financial 

performance updates.

Regulatory Developments

S   C   Cu   TC   R   Su

  Received regular regulatory and legal 
updates from the Chief Governance 
Officer and Group General Counsel. 

Governance
Market Updates & Regulatory 
Disclosures

S   Cu   TC   R  

  Approved the Notice of Meeting for 

the AGM.

  Reviewed and approved the Annual 

Report & Accounts following 
recommendations from the 
Audit Committee.

  Considered key market updates and 
disclosure obligations in respect to 
Full Year and Half Year results, M&A 
transactions, trading performance and 
CEO succession.

  Closely monitored progress with 

the proposed settlement of HMRC’s 
investigation into the Group’s legacy 
Turkish-facing business before 
approving the final terms of the 
Deferred Prosecution Agreement.

Risk 

S   C   Cu   TC   R   Su

well as the results of the annual 
employee survey.

Responsible Gambling 

S   C   Cu   TC   R

  Received regular updates on the 
Group’s safer gambling activities, 
including the effectiveness of our 
ARCTM programme.

  Approved the Group’s principal risks 
and kept under review the Group 
Risk Register considering new and 
emerging risks. 

  Conducted a deep dive into the controls 
and processes adopted by the Company 
to comply with regulatory, licencing and 
compliance regimes.

  Player Protection remained a key area 
of focus for the Board during 2023. 
A review of the methodology and key 
metrics for ensuring high standards of 
player protection is a standing board 
agenda item, including the proactive 
measures being taken to enhance 
controls and monitor player behaviours. 

  Reviewed and agreed the Principal 
Risks for 2024 and their allocation 
for monitoring between the Board 
and its Committees (see page 79 for 
more details)

  Reviewed and approved the Group’s 
annual long-term viability statement.

People and Culture

S   Cu   C   TC

  Comprehensive review of the strategic 
people agenda and priorities, including 
steps being taken to attract and 
retain talent.

  Oversight of organisation design and 
review of ways of working initiatives 
and performance culture. 

  Received updates and provided 

feedback on the revised values as 

Product & Technology

S   C   Cu   R   Su

  Received regular updates on the 

new technology blueprint and target 
operating model as part of ensuring 
Entain has the right platform capability 
needed to support the Company’s 
growth ambitions and evolving 
business needs. 

  Kept under review the Tech debt plan 
to address identified issues in areas of 
compliance and cybersecurity.

  Monitored progress with migrating to a 

cloud embedded architecture.

  Received reports and provided input 
on actions being taken to enhance 
player experience and the quality of 
sportsbook product.

Investor Feedback

S  

  Received feedback from investor meetings 

and roadshows from the Chair, Senior 
Independent Director, Executive Directors 
and Chief IR & Communications Officer. 

  Established and approved the Terms 
of Reference for the Sustainability 
& Compliance Committee, People & 
Governance Committee and Capital 
Allocation Committee.

Conflicts of Interest Policy

  Considered external reviews of investor 

S   C   Cu   TC   R   Su

feedback on Entain’s performance 
and governance.

Board Governance

S   R   C

  Kept under review the Schedule of 
Matters Reserved for the Board.

  Conducted its annual evaluation 

covering the effectiveness of the Board, 
its Committees and the performance of 
the Chair and individual directors.

  Reviewed and approved the Board’s 

Conflicts of Interest Register.

Board Succession

S   C   R

  Engaged with Spencer Stuart 

throughout the year as part of ongoing 
succession planning and appointed two 
new Non-Executive Directors.

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1 Overview8 Strategic report88 Governance140 Financial statementsBoard Activities  
during 2023

Board Commitment, Balance and Independence

Board Evaluation and Effectiveness

The Board keeps under review and remains satisfied that each 
Non-Executive Director devotes sufficient time to the role in order 
to discharge his or her responsibilities and duties effectively. 
The Chairman, Senior Independent Director and other Non-
Executive Directors each have letters of appointment and do not 
serve in an executive capacity.

The Board undertakes an annual evaluation review in order to 
increase its effectiveness and to identify areas for improvement.
Entain engaged Lintstock Ltd in 2023 to conduct a review of the 
performance of the Board and its committees. Lintstock is an 
advisory firm that specialises in Board reviews and has no other 
connection with the Company or individual Directors.

The scope and objectives of the review were agreed following 
a briefing meeting between the Company Secretary and 
Lintstock. Lintstock collaborated with Entain to design a bespoke 
line of enquiry tailored to the business needs of the company, 
and to follow up on themes identified in Lintstock’s previous 
reviews. The Chairman and the Committee Chairs were given 
the opportunity to input into the focus of the exercise. As well 
as covering core aspects of governance such as information, 
composition and dynamics, the review considered people, strategy 
and risk areas relevant to the performance of Entain. The review 
had a particular focus on the following areas:

  The ongoing CEO succession process

  The Board’s dynamics and relationship with management

  The Board’s oversight of growth opportunities

Board members completed bespoke surveys assessing the 
performance of the Board and each of its Committees, as well as 
the performance of the Chairman. Each director also completed a 
self-assessment questionnaire addressing their own performance.

Lintstock analysed the findings from the surveys and delivered 
focused reports documenting the findings, including a number of 
recommendations to increase effectiveness. Lintstock’s findings 
were presented and discussed at the Board meeting in February. 
Actions were agreed for implementation and monitoring.

Lintstock found that the Entain Board engaged well with the Board 
evaluation process, with the Directors taking the opportunity 
to reflect on lessons learned over the past year. The Chairman 
was rated highly and the Board identified improvements in the 
management of meetings since Lintstock’s last review. There was 
a strong focus on further enhancing the Board’s visibility of the 
business, and recent improvements in the Board’s dynamics and 
engagement with management were commented on.

The Board identified a number of priorities for 2024, including:

  Appointing and successfully onboarding a new CEO

  Reviewing information flows to ensure optimal coverage of all 

aspects of the business

  Continuing to develop the Board’s understanding of investor 

sentiment and the visibility of other key stakeholders, including 
customers and employees

  Supporting management in delivering Entain’s key 

strategic imperatives.

Excluding the Chairman, of the remaining eight Directors, five 
are independent Non-Executive Directors. Due to his relationship 
with Eminence Capital LP, a shareholder holding more than 
3% of the Company’s issued share capital, Ricky Sandler is 
considered as a Non-Independent Non-Executive Director. 
The People & Governance Committee, having considered the 
matter carefully, is of the opinion that the Board has an appropriate 
combination of executive and non-executive, in particular 
independent non-executive, directors and complies with the 2018 
Code recommendations.

During the year, the Board considered requests for additional 
external appointments by Non-Executive Directors. In opining 
on these requests, the Board took into account the likely 
time commitment and any conflicts of interest these external 
appointments might raise. The Board agreed requests for David 
Satz and Rahul Welde to take on additional roles outside Entain. 

Conflicts of Interest policy

The Board has a Conflicts of Interest policy and an annual conflicts 
authorisation process, whereby the Board reviews and approves 
Entain’s Conflicts of Interest Register and seeks confirmation from 
each Director of any changes or updates to their position.

This authorisation process informs the People & Governance 
Committee’s assessment of a Non-Executive Director’s 
independence and ability to devote sufficient time to their role 
when proposing that Director for re-election at the AGM.

Director Induction, Training and Development

The Chairman is assisted by the Company Secretary in providing 
all new Directors with a comprehensive induction programme 
on joining the Board. The induction programme provides new 
Directors with an understanding of their duties as Directors, 
the Group, its businesses and the markets and regulatory 
environments in which it operates. This includes meeting with 
senior executives and their direct reports. The programme also 
provides an overview of the Group’s governance practices. Non-
Executive Directors will have further content tailored to the Board 
Committees that they will join. 

Amanda Brown and Ricky Sandler have both received a tailored 
induction programme following their appointment. This included 
one to one meetings with our Executive Committee, segment and 
functional leaders and our Internal and External Auditors. 

The Chairman has overall responsibility for ensuring that Directors 
receive suitable training to enable them to carry out their duties. 
Training is also provided by way of reports and presentations 
prepared for each Board meeting, as well as meetings with Group 
employees and external advisers. During 2023 we have arranged 
lunch and learn sessions during the board meeting agenda that 
have given the Directors the opportunity to discuss and receive a 
deeper understanding of our Ethics and Compliance programme 
as well as a broader overview of the UK Retail Business and 
Competitive Landscape.

The Directors have access to independent professional advice 
at the Group’s expense, as well as the advice and services of the 
Company Secretary, who advises the Board on regulatory and 
corporate governance matters.

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People & Governance Committee Report 

Introduction

I am pleased to introduce the first report of the People & 
Governance Committee since it was established in April 2023. 

A key action arising from last year’s internal evaluation of the 
effectiveness of the ESG Committee (now called the Sustainability 
& Compliance Committee) was to consider how best to focus the 
wide remit of the ESG committee. Following a review, it was agreed 
that the Nomination Committee be retired and, in its place, a new 
Committee, the People & Governance Committee, be established. 
The remit of this new Committee is wider than that of the 
Nomination Committee as it includes diversity, equity and inclusion 
matters previously covered by the ESG Committee in addition to 
those areas covered by the Nomination Committee. Details of the 
membership of the Committee are set out on page 102.

During the year we have spent significant time reviewing the 
current composition of the Board to ensure we have the right 
balance of skills, experience and diversity to lead the Company and 
continue to deliver shareholder value. Further to our comprehensive 
succession planning and ongoing search for new directors, I 
was delighted to welcome Amanda Brown as an independent 
Non-Executive Director in November and more recently Ricky 
Sandler, who joined the Board as a Non-Executive Director in early 
January. On joining the Group, Amanda became a member of the 
Remuneration Committee and Ricky became a member of the 
People & Governance Committee and has recently joined the newly 
established Capital Allocation Committee.

Diversity, equity and inclusion are core considerations for the 
Committee. Following Rahul Welde’s appointment as a Non-
Executive Director in July 2022, Entain is fully compliant with the 
Parker Review’s target to appoint at least one Board member 
from an ethnic minority background. Entain remains committed to 
achieving the external target laid out in the FTSE Women Leaders 
Review (the successor to the Hampton-Alexander Review) and 
the board diversity targets laid out in the Listing Rules and, whilst 
as at the date of this report female representation on the Board 
is at 33.3%, I am confident that we shall continue to strengthen 
diversity in all forms on the Board, Executive Committee and 
the extended leadership team as we go through 2024. We are 
particularly focused on increasing female representation on the 
Board as part of our ongoing Non-Executive Director search.

At the point of its establishment, the Committee was chaired by 
Stella David. Following her appointment as Interim Chief Executive 
Officer with effect from 13 December 2023, I became Chair of 
the Committee.

J M Barry Gibson
Chair of the People & Governance Committee

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101

During the year we have 
spent significant time 
reviewing the current 
composition of the Board 
to ensure we have 
the right balance of 
skills, experience and 
diversity to lead the 
Company and continue 
to deliver shareholder 
value.”

J M Barry Gibson
Chair of the People & Governance Committee

People & Governance 
Committee Report

Activities

Board appointments

Following a tender process, the Committee engaged Spencer 
Stuart to support the recruitment of additional Non-Executive 
Directors. Following an extensive search against a specified remit, 
Spencer Stuart presented a list of potential candidates to the 
Committee. Meetings were held between shortlisted candidates 
and the Committee and the Chief Executive Officer. The Committee 
concluded that Amanda Brown would be an excellent addition to 
the Board, bringing a wealth of experience in human resources, 
remuneration strategy, and managing organisations through 
significant change, and therefore recommended Amanda’s 
appointment to the Board. Amanda Brown was subsequently 
appointed as an independent Non-Executive Director of the Board 
on 8 November 2023. She was also appointed as a member and 
Designate Chair of the Remuneration Committee on this date, as 
recommended by the Committee. 

Aside from supporting the Group’s 360 Leadership Assessment 
and Development Programme Spencer Stuart has no other 
connections with the Company or individual Directors. It remains 
accredited under the enhanced voluntary code of conduct for 
Executive search firms.

Post financial year end, Ricky Sandler was, on the recommendation 
of the Committee, appointed as a Non-Executive Director of the 
Board and as a member of the Committee. Ricky has a deep 
knowledge of the business and believes in the quality of Entain’s 
operations and substantial growth opportunities. In connection 
with his appointment, due to being the Chief Executive Officer and 
Chief Investment Officer of Eminence Capital LP, a shareholder 
of the Company, Entain entered into a Relationship Agreement 
with Eminence Capital and Ricky Sandler, which covers matters 
including customary governance, standstill and voting provisions. 
In accordance with this agreement Ricky was appointed as a 
member of the People & Governance Committee and, following its 
formation in February 2024, as a member of the Capital Allocation 
Committee. A summary of the principal terms of the agreement is 
available on the Company’s website.

The Committee continues to work closely with Spencer Stuart to 
identify potential Non-Executive Director candidates that would 
add further value, bench strength and diversity to the Board.

Board composition and Board Committees 

The Committee keeps the composition of the Board and its 
Committees under regular review to ensure that the directors, in 
their roles as members of the Board and members of the Board 
Committees, as a collective, have the right skills, experience and 
knowledge to discharge their responsibilities. The Committee also 
keeps under review longer term succession planning for the Board 
and its Committees.

The Committee has kept the membership of each Board Committee 
under review during the year and has considered Committee 
membership planning as part of the broader Board succession 
planning process. Due to the expertise and flexibility of the current 
directors, we were able to reconfigure the composition of the 
Board Committees as a result of Stella David stepping down as 
Chair of the People & Governance and Remuneration Committees. 
During the financial year the composition of Entain’s Board 
Committees met the requirements of the UK Corporate Governance 
Code and Entain’s own Terms of Reference for each Committee.

The role of the Committee

The Committee actively reviews the composition and diversity of 
the Board and leadership team and has oversight of the succession 
process. It ensures that appropriate procedures are in place for 
the training and evaluation of directors; reviews workforce policies 
and practices and monitors their consistency with the Company’s 
purpose, strategy and values; and reviews developments in law, 
regulation, and business practice relating to corporate governance.

Key responsibilities of the Committee

Ensuring that there is a formal, rigorous and transparent 
procedure for appointments to the Board.

Leading the process for appointments and making 
recommendations to the Board.

Assisting the Board in ensuring its composition is regularly 
reviewed and refreshed, taking into account the length of service 
of the Board as a whole, so that it is effective and able to operate 
in the best interests of shareholders.

Overseeing the development of a diverse pipeline for succession 
for appointments to the Board and senior management positions.

In conjunction with the Board, setting measurable targets 
for diversity and inclusion in relation to the Board and senior 
management positions.

Reviewing workforce policies and practices, in particular 
those which have an impact on diversity and inclusion, culture, 
employee engagement and wellbeing. 

The Committee’s terms of reference can be found on the Company’s website 
at www.entaingroup.com.

Committee membership and attendance

From the date that it was established on 26 April 2023 until 
15 December 2023 the Committee comprised of the following 
three members: Stella David, who chaired the Committee, Barry 
Gibson, the Board Chairman (who had previously been Chair of the 
Nomination Committee), and Virginia McDowell, the Designated 
Workforce Director. Following her appointment as Interim Chief 
Executive Officer, Stella David stepped down from the Committee. 
Barry Gibson replaced Stella David as chair of the Committee 
and Rahul Welde was appointed as a member of the Committee. 
Post year end, on joining the Board, Ricky Sandler was appointed 
as a member of the Committee in accordance with the Relationship 
Agreement governing his appointment to the Board (see below).

The Committee had four meetings during 2023, all of which 
took place before the membership changes in December 2023. 
Attendance at the meetings was as follows.

Member

Stella David (Chair)

Barry Gibson

Virginia McDowell

Number of  
meetings  
attended

Number of  
meetings eligible  
to attend

4

4

4

4

4

4

Regular attendees at Committee meetings included the Chief 
Executive Officer and the Chief People Officer. Other individuals 
and external advisers were invited to attend as and when 
appropriate and necessary.

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Committee Report

Committee evaluation

A review of the Committee’s performance and effectiveness during 
the year was undertaken using a questionnaire facilitated by an 
external board review firm, Lintstock. Lintstock managed the 
evaluation process and produced the evaluation report.

The feedback from the Committee evaluation was positive in 
terms of Committee composition, the quality of the meetings and 
the information provided to the Committee members and the 
workings of the Committee. The effectiveness of the Chair was 
rated highly and it was recognised that the Committee had worked 
well over the year. Areas of focus for 2024 include ensuring that the 
Committee has a good understanding of Entain’s culture and the 
issues affecting employees, ensuring that management is receiving 
the support that it needs, and improving oversight of future 
executive succession and development plans. The importance of a 
rigorous CEO selection process was also highlighted.

Chairman’s Committee report 

The Chairman’s Committee is the forum for the Non-Executive  
Directors and Chairman to meet in executive session. Three  
Committee meetings were held during 2023. Topics discussed 
included succession planning for the Executive Directors, business 
performance, and strategy.

Director re-appointment for the 2024 Annual 
General Meeting

The Committee considered the independence of each Non-
Executive Director as part of its recommendation to the Board 
for Director re-election at the 2024 Annual General Meeting. 
It considered the Board Conflicts of Interest register and concluded 
that there were no obvious conflict situations or outside business 
interests which would negatively impact the independence of 
the directors. In making its recommendation, the Committee also 
considered the time commitment and performance evaluation of 
each Director standing for appointment. 

Diversity, equity and inclusion

The Committee received regular diversity, equity and 
inclusion reports including details of key initiatives such as the 
establishment of employee networks; the progress of such 
initiatives; the implementation of new policies such as the Group’s 
global menopause policy; action plans to improve employee 
attraction, engagement and retention; action plans to improve 
gender diversity within the senior leadership team; the Group’s 
apprenticeship programme; and employment data including 
headcount, attrition rates, people relations cases, and people-
related issues raised by the Internal Audit team. Further details on 
diversity, equity and inclusion can be found on pages 48 and 49.

The Committee reviewed the Group Diversity, Equity & Inclusion 
Policy (including Board diversity) which was subsequently 
approved by the Board on the recommendation of the Committee. 
This can be found on our website at www.entaingroup.com.

Other reviews

The Committee reviewed the Policy on Outside Appointments for 
Directors and confirmed compliance with this policy throughout the 
financial year.

The Committee reviewed the data submitted to the FTSE 
Women Leaders Review and also reviewed and approved for 
recommendation to the Board the proposal for the 2023 evaluation 
of the Board and its Committees. 

Towards the end of the financial year the Group commenced a 
360 Leadership Assessment and Development Programme for all 
Executive Committee members. The Committee was briefed on the 
contents of the assessment and the programme of which the key 
findings will prove valuable as the Company undertakes its search 
for a new permanent Chief Executive Officer.

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Audit Committee Report

Introduction

I am pleased to introduce the Audit Committee report setting out 
the key matters and issues considered in 2023.

In addition to the Audit Committee’s obligations for financial 
reporting and ensuring the integrity of the Company’s financial 
and narrative statements, the Committee has continued to monitor 
progress with the implementation of the Group’s Enterprise Risk 
Management Framework and challenged management on the 
identification and assessment of principal and significant risks 
relevant to Entain. 

The Audit Committee received assurance through focused deep 
dives that there has been good progress raising risk awareness 
throughout the organisation. We received regular updates on 
emerging financial and non-financial risks that has kept the 
Committee informed and focused on ensuring relevant controls and 
mitigating actions are in place and operating effectively.

The Committee has challenged management and our external 
auditors across a range of topics, in particular, key accounting 
judgments and control matters relating to M&A activity as well as 
the accounting treatment for the HMRC settlement arising from 
the investigation into the Group’s legacy Turkish-facing business. 
The Committee has also worked closely with the Sustainability & 
Compliance Committee when considering non-financial reporting 
and disclosures.

As Entain focuses on returning to organic growth in 2024, the 
Audit Committee will continue to play an important role monitoring 
the effectiveness of the control environment. I am confident that 
we have the right mix of financial, accounting, risk and sector 
experience, to enable the Committee to continue to perform 
effectively and deal with the challenges of the changing regulatory 
and operating environment that we face as we go into 2024.

Pierre Bouchut
Chair of the Audit Committee

“As Entain focuses on 
returning to organic 
growth in 2024, the 
Audit Committee 
will continue to 
play an important 
role monitoring the 
effectiveness of the 
control environment.”

Pierre Bouchut
Chair of the Audit Committee

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The role of the Audit Committee

Audit Committee membership and attendance 

The Audit Committee oversees the effectiveness of the 
Group’s financial reporting, systems of internal control and 
risk management and the integrity of external and internal 
audit processes.

Key responsibilities of the Audit Committee

  Monitor the integrity of Entain plc’s financial statements 

and any formal announcements relating to the Company’s 
financial performance.

  Review and challenge, where necessary, the significant financial 
reporting issues and judgements in relation to the half-year and 
annual financial statements. 

  Review the effectiveness of, and ensure that management has 

appropriate internal controls over, financial reporting.

  Make recommendations to the Board concerning any proposed, 

new or amended accounting policies. 

  Review and monitor the relationship with the external auditor 
and oversee its appointment, tenure, rotation, remuneration, 
independence and engagement for non-audit services.

  Oversee the work of Internal Audit and assess the effectiveness, 

performance, resourcing, independence and standing of 
the function.

  Review and monitor the implementation and effectiveness of 

risk management systems and conduct a robust assessment of 
emerging and principal risks facing the Company.

  Oversee policies, procedures and arrangements for capturing 

and responding to whistleblower concerns and ensuring they are 
operating effectively.

  Assess and report on the Group’s viability. 

The Audit Committee Terms of Reference can be found on the Company’s 
website at www.entaingroup.com.

As at 31 December 2023 the Audit Committee comprised three 
members, all of whom are independent Non-Executive Directors. 
Pierre Bouchut is Chair of the Committee. He has a strong financial 
background, having been chief financial officer at Schneider 
Electric, Carrefour and Delhaize and extensive experience as an 
audit committee chair, currently serving at Pepco Group, Firmenich 
S.A. and GeoPost S.A. in this role. The Board is satisfied that he 
has the required level of relevant financial experience, as outlined in 
the UK Corporate Governance Code, and competence in accounting 
and auditing as required by the FCA’s Corporate Governance Rules 
in DTR7. 

The Board remains satisfied that the Audit Committee as a whole 
has an appropriate level of independence and experience and 
relevant financial and commercial experience across various 
industries, including the gaming sector, to assess the issues it is 
required to consider. 

Committee members continue to receive relevant training to ensure 
competence relevant to the business, in addition to the other skills 
they bring to the Board and Committees. 

Regular attendees at the meetings include the Chief Financial 
Officer & Deputy CEO, Director of Financial Control, Group General 
Counsel, Director of Internal Audit, the external auditor and the 
Chair of the Sustainability & Compliance Committee. During the 
year the Audit Committee met for private discussions with the 
external auditor and the Director of Internal Audit.

The Committee had five meetings during 2023.

Member

Pierre Bouchut (Chair)

David Satz

Rahul Welde

Number of  
meetings  
attended

Number of  
meetings eligible  
to attend

5

5

4

5

5

4

In February 2023, Mark Gregory and Vicky Jarman stepped 
down from the Committee and the Board prior to any 2023 Audit 
Committee meetings being convened. Rahul Welde joined the 
Committee on 23 February 2023.

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Audit Committee Report

Responsibility for Entain’s financial statements: Fair, Balanced and Understandable

The Board is ultimately responsible for presenting a fair, balanced and understandable assessment of Entain’s position and prospects, 
which extends to the half-year and annual financial statements and Annual Report. 

Delegation

Entain’s finance department, led by the CFO 
& Deputy CEO, prepares and reviews the 
financial statements. 

Management coordinates with the CEO, 
CFO & Deputy CEO and Chairman on 
the preparation of any business model 
and strategy. 

The Company Secretary with the Chairman 
of the Board, the Chair of the various 
Board Committees, prepares the corporate 
governance statements and all Board 
Committee reports.

External Review

Entain’s external auditors audit the Annual Report and financial statements and review the half-year accounts. A report to the Audit 
Committee is prepared. 

Committees’ Review

The Audit Committee reviews the Annual Report, draft financial 
statements and accompanying statements and meets with the 
external auditors to review their report. The Audit Committee 
proposes amendments and makes recommendations to the Board 
and further approves the Audit Committee’s Report. 

For the annual report the Remuneration Committee, People & 
Governance Committee and Sustainability & Governance Committee 
respectively review their Committee Reports, propose changes and 
make recommendations to the Board.

Board Review

The Board reviews the Annual Report and financial statements, accompanying reports and recommendations from its committees and 
makes changes to the disclosure where appropriate. 

Auditor Reporting to The Board

The External auditors prepare their final report (Annual Auditor’s Report) or review report (half-year results).

Audit/Board Approval and Publish

The Board and auditors approve the Annual Report, year-end financial statements and disclosures and the half-year report and these are 
then released to the stock exchange and published on Entain’s website on receipt of the final audit report. 

In respect of the financial statements and accompanying reports for the year ended 31 December 2023, the Company has followed 
the process detailed above. Following the review and challenge of the disclosures, the Committee recommended to the Board that the 
financial statements taken as a whole, were fair, balanced and understandable. The financial statements provided the shareholders with 
the necessary information to assess the Group’s performance, business model, strategy and risks facing the business. These include the 
ever increasing importance of ESG considerations.

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Activities

Financial disclosure

The Audit Committee reviewed the full and half-year financial 
statements with management before proposing them to the 
Board for approval. In undertaking its review, the Audit Committee 
received reports from management and the external auditor 
outlining significant financial judgements and estimates, including 
the appropriateness of Group’s revenue from online operations and 
recoverability of the carrying value of the investment in the Parent 
Company. In undertaking its review, the Committee focused on the 
integrity of the Group’s financial reporting process, the clarity of 
disclosure and compliance with relevant reporting standards.

The Audit Committee reviewed the assessment and reporting of 
longer-term viability, systems of risk management and internal 
control, including the reporting and classification of risk across the 
Group and the examination of what might constitute a significant 
failing or weakness in the system of internal control. 

During the year, the Audit Committee considered the affordability 
of the Company’s progressive dividend policy, in particular, the 
implications of the HMRC settlement provision related to the 
Turkish facing business. The Committee further challenged 
and debated cash flow forecasts and consideration of relevant 
downside scenarios informed by long term viability modelling prior 
to approving the interim dividends paid for the full year 2023.

The Committee gave consideration and challenge to the 
appropriateness of adopting the going concern assumption in 
preparing the financial statements. The Committee agreed with the 
conclusions reached and the going concern statement for the year 
ended 31 December 2023 is set out on page 77.

In considering the Annual Report and Accounts, the Committee 
assessed whether the report was fair, balanced and 
understandable. The process undertaken is outlined on page 
106. The Committee reviewed the consistency of the narrative 
disclosures and financial statements. It received a report from 
management on the verification process undertaken in respect of 
the annual report. The Committee then made a recommendation to 
the Board, which in turn reviewed the report as a whole, confirmed 
the assessment and approved the report’s publication.

Risk

During the year the Committee received regular updates on 
the progress implementing the Enterprise Risk Management 
Framework and reports from the Group Risk Committee. 
The Committee conducted deep dives assessments on the 
principal risks allocated by the Board relating to Data Breach 
and Cybersecurity, Trading Liability and Pricing Management, 
Technology Failure and Taxes. During these assessments, the 
Committee challenged management and sought assurances that 
suitable measures were in place to monitor, manage and mitigate 
the relevant risks. 

The Committee conducted a year end review of principal risks and 
emerging risks facing the business and will continue to work with 
management to ensure that all Entain specific risks are identified 
with robust processes and controls implemented to effectively 
manage them. Further details on the Group’s principal risks are set 
out on pages 83-86.

External audit

The Audit Committee has primary responsibility for overseeing 
the relationship with the Group’s external auditor, KPMG. 
KPMG completed its sixth financial reporting audit, providing 
robust challenge on specific financial reporting judgements and the 
control environment, with continued specific focus on the design 
and operation of IT systems and controls. The lead audit partner is 
Mark Flanagan who has been in role since 2021. 

The Committee reviewed the external auditor’s approach and 
strategy for the annual audit and also received regular updates on 
the audit, including observations on the control environment and 
the core platform and IT capabilities. Key audit matters discussed 
with KPMG are set out in its report on page 147.

The Audit Committee reviews the fee structure, resourcing and 
terms of engagement for the external auditor annually. It further 
considers the reappointment of the external auditor each year 
before making a recommendation to the Board.

It is anticipated that a retender for audit services will be completed 
by 2028 or sooner, in line with relevant guidelines. The Committee 
believes that the anticipated timeline for the retender of audit 
services is in the best interests of shareholders. It provides an 
appropriate balance of factors such as the auditor’s knowledge 
of controls and risks, maintaining audit quality, independence and 
objectivity, and providing value for money.

The Group is in compliance with the requirements of the Statutory 
Audit Services for Large Companies Market Investigation 
Order 2014.

Effectiveness of the external audit 

The Audit Committee evaluated the effectiveness of the external 
audit process during the year in consultation with the Chief 
Financial Officer and members of the senior finance team. The key 
areas of focus were: 

  Safeguards against independence threats being sufficient 

and comprehensive.

  Quality and transparency of communications being timely, clear, 
concise and relevant and that any suggestions for improvements 
or changes are constructive. 

  The exercise of professional scepticism and the willingness of the 

auditor to challenge management’s assumptions. 

  The quality of the audit engagement team – including the 

continuity of appropriate industry, sector and technical expertise 
or where there have been new areas of activity and changes in 
regulation or professional standards. 

The Committee concluded that the external audit process had been 
effective and noted the positive enhancements and improvements 
made to the audit process during the year. Due to the growing 
complexity of the Group, it was agreed that a more global audit 
relationship with KPMG was required going forwards in order to 
enhance the quality and transparency of key audit matters and 
provide broader real time oversight of local statutory audits in the 
main jurisdictions of the Group’s geographic footprint. 

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Non-audit services 

The Audit Committee is responsible for the Group’s policy on non-
audit services and the approval of non-audit services. The policy 
states that in the Company’s financial year, the total fees for 
non-audit services provided by the external auditors, excluding 
non-audit fees for due diligence for acquisitions and other specific 
matters noted below, should not exceed 70% of the average of the 
total fees for audit services they provided in the preceding three-
year period. 

The policy is kept under annual review and the Audit Committee 
receives regular reports on non-audit services provided by KPMG 
and other audit firms. In the year ended 31 December 2023, the 
total non-audit fees as a percentage of the audit fees paid to the 
external auditors was 4.9%. In addition to their statutory duties, 
KPMG is also employed where, as a result of their position as 
auditors or for their specific expertise, they either must, or the 
Audit Committee accepts they are best placed to, perform the 
work in question. This is primarily work in relation to matters such 
as shareholder circulars, Group borrowings, regulatory filings and 
certain business acquisitions and disposals. In such circumstances 
the Audit Committee will separately review the specific service 
requirements and consider any impact on objectivity and 
independence of the auditors and any appropriate safeguards to 
this. As such the Audit Committee believes it is appropriate for 
these non-audit services to be excluded from the 70% cap set 
out above. In the year ended 31 December 2023 the fees paid in 
respect of due diligence for acquisitions to the external auditors 
was £nil.

Internal Audit 

Internal Audit provides assurance to the Board, through the Audit 
Committee, that effective and efficient control processes are in 
place to identify and manage business risks that may prevent the 
business from achieving its objectives and strategy. 

The Director of Internal Audit is a standing attendee of the 
Committee and provides regular reports on Internal Audit findings, 
including the assessment of issues raised in previous reports. 
The work completed by Internal Audit during the year focused on 
key areas of the Group (disclosed on pages 83 to 86 under Principal 
Risks), which included: 

  Reviews of anti-money laundering and safer gambling processes 

across various jurisdictions and businesses.

  Digital fraud management.

  Recruitment, talent resilience and retention practices.

  Data governance and retention management.

  Safer gambling interactions management.

  IT governance, including privileged access controls.

  Command Centre Management and performance of core 

production systems

  Disaster Recovery.

  Stadia health and safety and animal welfare

  Review of the Group’s compliance with the UK Modern Slavery 

Act and adequacy of provisions to mitigate risks of slavery. 

  Compliance with Ontario licence requirements

  Ongoing reviews of key financial controls’ 

operating effectiveness. 

The Board with the support of the Audit Committee, completed its 
annual review of the effectiveness of the system of internal control, 
including the effectiveness of internal audit and consideration 
of whether it had the appropriate level of independence and 
its importance in assessing the Company’s culture. The Board 
concluded that it was satisfied that the system of internal control 
remains robust and fit for purpose and have selected areas on a 
risk basis for inclusion in the 2024 Internal Audit Plan.

Effectiveness of Internal Audit

The Audit Committee continued to monitor and review the 
effectiveness and capability of the Internal Audit function over the 
year. In assessing and determining effectiveness, the Committee 
met privately with the Director of Internal Audit, considered 
and approved the Internal Audit annual plan and surveyed 
management on their view of the effectiveness of Internal Audit. 

The Committee concluded that Internal Audit had unrestricted 
scope and access to information and sufficient resources to 
fulfil its annual work plan. This conclusion was strengthened 
by management’s positive feedback on the quality of the work 
performed and the additional assurance provided to management 
by the scope of Internal Audit’s processes.

Whistleblowing policy

The Group has a formal whistleblowing procedure by which 
employees can, in confidence, raise concerns about possible 
malpractice and misconduct. This is set out in the Group’s Code 
of Conduct and is approved by the Audit Committee. The Speak 
Out policy sets out the type of disclosure which is protected 
and also specifies to whom disclosures should be made and the 
process that will be followed. The Group actively encourages 
individuals, where they believe that malpractice has taken place, 
to make protected disclosures either internally through HR and 
Internal Audit or externally through an outsourced service provider. 
The Audit Committee receives regular reports from the Director 
of Internal Audit on the number of cases raised and the outcome 
of investigations. 

During 2023, the Company’s whistleblowing procedures have 
been further strengthened in order to assess complaints that might 
present an ethics issue. The Audit Committee continues to be 
satisfied that robust and appropriate arrangements are in place for 
the proportionate and independent investigation of such matters 
and for appropriate follow-up action.

Committee evaluation

The Committee undertook a review of its effectiveness through 
an online questionnaire administered by an external facilitator 
(Lintstock). 

The feedback from the Committee evaluation was positive in 
terms of Committee composition, the quality of the meetings, 
ways of working and the information provided to the Committee 
members. The effectiveness of the Chair was rated highly and 
it was recognised that the Committee had worked well over the 
year. There continued to be a good level of engagement with 
management and the external audit partner. 

Areas of focus for 2024 included close monitoring of financial 
performance, oversight of safer gambling controls, challenging 
management on progress automating key processes and controls, 
and spending more time to assess operational effectiveness 
and resiliency.

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Accounting and key areas of judgement and estimate

Throughout the course of the year, the Audit Committee determined the following areas of the financial statements were of significant 
interest. These issues were discussed with management and the external auditors to ensure that the required level of disclosure has been 
provided and that appropriate rigour has been applied where any judgement may be exercised.

Matter considered

Action

Separately disclosed items and Alternative  
Performance Measures

The Group separately discloses certain items in order to allow 
a clearer understanding of the underlying trading performance 
of the business. In 2023, the Group has recorded a net charge 
in respect of items which have been separately disclosed 
from continuing activities of £1,217.8m after tax in the 
Income Statement.

In addition, non-GAAP measures have been provided 
within the Annual Report and Accounts to assist in the 
articulation of the underlying business performance. Non-
GAAP measures relate to industry standard KPIs which are 
commonly used by the Group’s peers and market analysts.

IFRS 3 Fair Value of Business Combinations

During the year, the Group completed a number of 
acquisitions as detailed in Note 32 to the financial statements. 
Included within the IFRS 3 fair value exercise are a number of 
judgements and estimates including: 

• the assessment that future revenue shares in Tab NZ form 

part of consideration

•  the estimate of consideration, including contingent 

consideration, particularly on Tab NZ

•  the estimates of the fair value of acquired intangibles 

and goodwill

Impairment

The Group has significant value in enduring and indefinite 
life assets such as UK brands and goodwill which need to 
be reviewed for impairment annually. In 2023, as part of the 
annual impairment exercise, the Group has recognised a 
non-cash impairment charge of £190.0m against the goodwill 
in the Australian business. 

Inherent in any impairment of a CGU is a degree of estimation.

As part of their assessment that the treatment of separately 
disclosed items in the financial statements is appropriate, the 
Audit Committee has considered each of the items disclosed 
and challenged, where necessary, the treatment adopted by 
management. The Audit Committee has also considered the 
conclusions reached by KPMG as part of its audit in this area 
and are satisfied with the treatment and disclosure adopted.

Management’s use of non-GAAP measures in explaining the 
underlying business performance has been considered by 
the Audit Committee, along with the views of KPMG on their 
use and prominence. Whilst the Committee understands the 
challenges associated with the use of non-GAAP measures, 
they are satisfied with the balance of the disclosure provided.

The Audit Committee has reviewed the judgements and 
estimates made in connection with the accounting treatment 
for business combinations including what items constitute 
consideration, the value of contingent consideration 
recognised, the assets and liabilities identified on acquisition 
and the appropriateness of fair values derived.

In assessing the valuations, the Audit Committee has reviewed 
the working papers provided by management and the work 
of the Group’s external valuation specialists as well as the 
conclusions reached by KPMG.

In addition, the Audit Committee has assessed the 
appropriateness of the assumptions used by management in 
reassessing the value of contingent consideration obligations 
as at the year end date. 

Following review of all of these items, the Audit Committee has 
concluded that the treatment within the financial statements 
is appropriate.

The carrying value of all enduring and indefinite life assets 
have been tested for impairment as part of the annual 
cycle. In assessing that the conclusions reached are 
appropriate, the Committee have reviewed the forecasts, key 
assumptions and methodology adopted by management in 
preparing their impairment assessment and, in particular, 
determining the impairment charge recognised against the 
Australian business.

As part of their assessment, the Committee have also 
reviewed KPMG’s audit findings and deem that both the 
treatment and disclosure of the impairment within Note 14 
are appropriate.

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Overview

8 

Strategic report

88  Governance

140  Financial statements

Sustainability & Compliance Committee Report

Introduction

In April 2023 the name of the Committee was changed from the 
ESG Committee to the Sustainability & Compliance Committee 
and matters relating to diversity, equity and inclusion, previously 
covered by the ESG Committee, were transferred to the newly 
established People & Governance Committee (see page 101). 
These changes reflected feedback arising from last year’s internal 
evaluation of the ESG Committee and were made to make the 
increasingly wide remit of the ESG Committee more manageable. 

During the year, the Committee continued to monitor and provide 
focus, support and challenge on sustainability and compliance 
issues. The Committee remained guided by Entain’s Sustainability 
Charter which outlines Entain’s ESG leadership ambitions. 
The Charter remains an important part of Entain’s ESG leadership 
position within the gaming sector.

The Committee continued to monitor the management and 
mitigation of the Principal Risks allocated to it by the Board and 
ensure that its observations were fed back to the Board. During the 
year the Principal Risks were ‘Safer Betting and Gaming’, ‘Health, 
Safety & Wellbeing of Customers, Communities and Employees’, 
and ‘Loss of Key Locations’. Following review by the Board it 
was determined that Loss of Key Locations would no longer be 
treated as a standalone Principal Risk and that it should form part 
of the Principal Risks ‘Ensure Health, Safety, Security and Well-
being of Employees, Customers, and Communities’ and ‘Maintain 
Technology Platforms Resilience’ – further detail can be found on 
page 83.

As a result of the reconfiguration of the Board Committees 
following Stella David’s appointment as Interim Chief Executive 
Officer, Rahul Welde stepped down from the Committee in 
December and I welcomed our Chairman, Barry Gibson, as a 
member of the Committee.

Virginia McDowell
Chair of the Sustainability & Compliance Committee

We developed 
this strategy to 
strengthen our 
sustainability 
leadership role – 
which plays a crucial 
enabling role in our 
long-term growth.”

Virginia McDowell
Chair of the Sustainability & Compliance Committee

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The Committee provides oversight of the Company’s Sustainability 
and Compliance programme, overseeing the effective management 
of the Company’s ongoing relationship and engagement with 
a wide spectrum of stakeholders. It monitors progress against 
internal key performance indicators and external Sustainability & 
Compliance index results.

Key responsibilities of the Committee

  Consider the adequacy of the Group’s Sustainability and 
Compliance policies and processes by reviewing reports 
prepared by management on a range of issues such as 
responsible gambling, data protection and the Company’s 
impact on the environment.

  Ensure that sufficient focus and resource is given to 

implementing, monitoring and managing the Company’s 
Sustainability and Compliance policies and processes and that 
these remain effective.

  Consider the appointment of third parties to advise on 

Sustainability and Compliance policies and practices and/or 
audit the Group’s Sustainability and Compliance policies.

  Liaise and work with the Board’s other Committees to ensure the 

Board’s duties and responsibilities are carried out effectively.

  Prepare an ESG report for inclusion in the Annual Report 
and Accounts and oversee that any public disclosures on 
Sustainability and Compliance issues made by the Group 
accurately reflect the Group’s policies and processes.

The Committee’s terms of reference were reviewed and updated 
by the Committee and subsequently approved by the Board during 
the financial year. These can be found on the Company’s website at 
www.entaingroup.com. The Committee has operated in line with its Terms 
of Reference throughout the financial year.

Committee membership and attendance

The Committee has three members, two independent Non-
Executive Directors plus the Chairman of the Board. Stella David 
stepped down from the Committee on 26 April 2023 following 
the establishment of the People & Governance Committee which 
she chaired until December 2023 (see the People & Governance 
Committee report on pages 101 to 103 for further information). 
Following changes to Board Committee memberships agreed in 
December 2023, Rahul Welde stepped down from the Committee 
with effect from 15 December 2023 and Barry Gibson joined the 
Committee with effect from the same date.

Regular attendees at the meetings include the Director of Internal 
Audit and the Group General Counsel. Other individuals and 
external advisers are invited to attend as and when appropriate 
and necessary.

The Committee had six meetings during the year, all of which took 
place before the membership changes agreed in December 2023. 
Attendance at the meetings was as follows:

Member

Virginia McDowell (Chair)

Stella David1

David Satz

Rahul Welde2

Number of  
meetings  
attended

Number of  
meetings eligible  
to attend

6

2

6

6

6

2

6

6

1  Resigned from the Committee on 26 April 2023.
2  Resigned from the Committee on 15 December 2023.

Sustainability & Compliance 
Committee Report

Activities

Safer betting and gaming

The Committee received regular updates on the Group’s 
responsible betting and gaming programme. Briefings were held on 
the continued development and impact of the ARCTM programme 
and the Committee was given a demonstration of the customer 
journey under a range of scenarios. A deep dive review of the 
Principal Risk: Safer Betting & Gaming was undertaken, where 
the Committee considered potential developments in technology 
and regulatory guidance in key areas such as affordability and 
customer protection.

As in the previous financial year, the Committee undertook a 
half-year and a full-year review of the delivery of safer betting 
and gaming project metrics as part of the responsible gaming 
element of the Group-wide annual bonus structure which has a 
15% weighting. This review included an external assessment by 
EPIC Risk Management on the Company’s performance against 
targets. With more challenging metrics having been put in place 
for 2023, at its year-end assessment the Committee determined 
it was satisfied that these metrics had been met and made a 
positive recommendation to the Remuneration Committee as part 
of its assessment.

Further information on the responsible betting and gaming 
remuneration metric is outlined on page 131 of the Directors’ 
Remuneration Report.

Sustainability

During the financial year the Sustainability Team completed a 
comprehensive sustainability materiality assessment which was 
reviewed by the Committee. The assessment has helped Entain to 
better identify the sustainability issues that are most material to 
the business and its stakeholders and will support its preparation 
for the incoming reporting requirements, such as the EU Corporate 
Sustainability Reporting Directive. Following the sustainability 
materiality assessment the four pillars of the Sustainability Charter 
were updated to:

  Be a leader on player protection

  Provide a secure and trusted platform

  Create the environment for everyone to do their best work

  Positively impact on our communities

More information on Entain’s Sustainability strategy can be found 
on pages 40 and 41. 

Gaming licence compliance

The Committee considered key elements of the Group’s gaming 
licence compliance programme, including the development and 
update of Entain’s Sports Betting Integrity Policy and the measures 
being taken to reduce the threats posed by Sports Betting 
Integrity issues.

Compliance governance

The Committee received quarterly reports on international, UK, 
Retail and digital compliance developments and monitoring of 
the Group’s compliance management. It continued to review the 
impact of M&A activity on the Group’s compliance programme 
and the regulatory risks associated with new market entry. 
The Committee received updates on the progress of the application 
for a compliance management system certification against ISO 
37301 and on the progress of the Compliance Assessment by the 
UK Gambling Commission.

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Committee Report

Ethics & compliance

Modern Slavery Act statement review

Ethics and integrity are at the core of our organisation and culture. 
The Committee received regular updates on the key regulatory 
issues and trends around ethics, compliance and anti-money 
laundering from the expanded Ethics & Compliance team. 
The Committee approved the new Ethics & Compliance Charter 
which sets out the mission of the Group’s Ethics & Compliance 
Programme and the independence and authority of the Ethics & 
Compliance team, which ensures that they are able to request 
information and access resources and colleagues to enable 
them to effectively undertake monitoring, testing activity and 
investigations. The Committee reviewed and approved the Group’s 
Global Anti-Money Laundering & Counter-Terrorist Financing Policy 
and the Ethics & Compliance Three Year Strategy. 

Privacy and data protection

Regular updates on privacy and data protection were given to 
the Committee, covering matters such as the steps being taken to 
improve data governance, the ongoing development of the Group’s 
cybersecurity strategy, and key legal and regulatory developments 
around data legislation.

The Committee completed its annual review of the Group Data 
Retention Policy and the Group Data Protection Policy. 

Health, Safety, Security and the Environment (“HSSE”)

The Committee discussed the Group’s environmental strategy 
and its commitment to being carbon net zero by 2035. 
HSSE performance was monitored by the Committee through 
regular updates on the Group’s HSSE performance indicators and 
initiatives. The Committee reviewed and approved the proposed 
HSSE strategy for 2023 as well as agreeing the Group’s HSSE KPIs 
for the forthcoming year. The Committee reviewed and approved 
the Health, Safety, Wellbeing & Workplace Policy Statement and 
the Environmental Policy Statement, both of which can be found on 
the Company’s website at www.entaingroup.com. 

During the financial year further workshops were held to 
support the Group’s work on meeting the TCFD requirements. 
The Committee received updates on the progress of the workshops 
and how they were informing the Group’s environmental strategy. 

The Committee undertook deep dive reviews on the two Principal 
Risks: health, safety and the wellbeing of customers, communities 
and employees, and loss of key locations. The former focused 
on addressing key risks and facilitating management solutions 
relating to HSE matters whilst the latter focused on the findings 
arising from assurance checks undertaken by the HSSE team and 
the actions taken to resolve any issues that had come to light from 
those checks.

The Committee reviewed the Group’s Modern Slavery and Human 
Trafficking Transparency Statement for the financial year ended 
31 December 2022, noting the key mitigation activities undertaken 
in 2022 including the continued monitoring of risks across the 
Group’s supply chains, enhanced mandatory training for all 
employees, and updated policies including a new Code of Conduct 
which sets out the Group’s commitment to preventing modern 
slavery. Entain continued to partner with Unseen, a UK anti-slavery 
charity. During 2022 steps were taken to implement the majority 
of the recommendations arising from the 2021 gap analysis 
undertaken by Unseen.

During the year, the Committee received updates on the 
development of the multi-year Modern Slavery Strategy and 
the Modern Slavery Programme to support the Group’s work 
combating modern slavery. More details can be found on page 51.

The Modern Slavery statement can be viewed on our website at 
www.entaingroup.com/modern-slavery-statement

Other reviews

The Committee oversaw the annual ESG report, reviewing the 
content and giving feedback to management on its content. It also 
received an overview of the current IT infrastructure and the key IT 
projects underway as well as an overview of the work of the Group 
Payment Processing Committee.

The Committee meeting packs included the quarterly Internal Audit 
reports for information purposes. As and when appropriate, the 
Director of Internal Audit brought key matters to the attention of 
the Committee.

The Committee received an update on the progress of the 
Group’s commitment to financially support areas such as 
research into safer gambling and education initiatives, grassroots 
sports, diversity in tech and community projects through the 
Entain Foundation. 

Committee evaluation

A review of the Committee’s performance and effectiveness during 
the year was undertaken using a questionnaire provided by an 
external board review firm, Lintstock. Lintstock managed the 
evaluation process and produced the evaluation report.

The feedback from the Committee evaluation was positive in 
terms of Committee composition, the quality of the meetings and 
the information provided to the Committee members, and the 
workings of the Committee. The Chair was rated highly and it was 
felt that the Committee had a good oversight of the policies and 
controls that fell within its scope of responsibilities. The changes 
to the Committee’s remit made following feedback from last year’s 
Committee evaluation had been positively received. Areas of focus 
for 2024 included ensuring a continued focus on safer betting and 
gaming, supporting the management of environmental goals and 
programmes, addressing the significant regulatory issues faced by 
the Company, undertaking tailored training, and receiving more of 
an external perspective on best practices relating to key issues.

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Overview

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Strategic report

88  Governance

140  Financial statements

Directors’ Remuneration Report

In this section

113 

Annual Statement from the Chair of the Remuneration 
Committee

116 

The Remuneration Committee

118 

Executive remuneration at Entain

124 

Remuneration in context

130  Annual Report on Remuneration

Annual Statement from the Chair of the Remuneration 
Committee

On behalf of the Board, I am pleased to present the Directors’ 
Remuneration Report (the “Report”) for the year ended 
31 December 2023. 

This is my first Report as Chair of the Remuneration Committee, 
having taken on this role on 14 December 2023 upon appointment 
of Stella David as Interim CEO. I would like to take this opportunity 
to thank Stella for her contribution and commitment to the work of 
the Committee.

Following shareholder approval of our Directors’ Remuneration 
Policy (the “Policy”) at our 2023 AGM, this year we will be asking 
shareholders to vote on our Annual Report on Remuneration at 
our AGM on 24 April 2024. The Report summarises remuneration 
outcomes for 2023 and explains how we intend to apply the 
Policy for 2024. The Policy is set out in our 2022 Directors’ 
Remuneration Report and can be found on the Company’s website 
at www.entaingroup.com.

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113

In a year of transition for 
Entain, the Committee 
have been mindful of 
the experience of our 
stakeholders when 
making remuneration 
decisions. These reflect 
a strong alignment of 
compensation with 
performance.” 

Virginia McDowell
Chair of the Remuneration Committee

2023 Group performance

2023 has seen significant progress made in re-focusing 
our business with revised strategic ambitions based on key 
objectives and priorities for the next three years that will drive 
shareholder value.

Key performance highlights in 2023 include:

  Group NGR (including our 50% share of BetMGM) up 14%. 

  Retail NGR up 9%, reflecting the strength in our retail estate.

  Number of Online active customers up 23% year-on-year.

  Group underlying EBITDA in line with expectations.

  Our joint venture in the US, BetMGM, delivered a strong 

performance with NGR up 36% year-on-year and positive 
EBITDA achieved for H2 2023.

  Enhancement of our in-house content and capabilities with 

acquisition of 365Scores and Angstrom Sports.

Directors’ Remuneration 
Report

2023 incentive outcomes

2023 annual bonus 

80% of the annual bonus for 2023 was based on financial 
metrics (split 60% on Group operating profit and 20% on NGR 
performance). Our results in 2023 failed to meet the threshold level 
of the stretching performance conditions that had been set, and so 
no payout will be made against these metrics. 

The remaining 20% of our annual bonus for 2023 was based on 
non-financial metrics; 15% relating to safer betting and gaming 
and 5% to our customer. The Committee is pleased that excellent 
progress continued to be made in both of these areas, resulting in a 
full payout in relation to these metrics.

The Committee acknowledges the commitment and hard work 
shown by all our colleagues this year and considers that the 
final outcome of 20% of maximum for the Executive Directors is 
fair and reflective of Entain’s overall performance during 2023. 
Further details can be found on page 131.

  Further expansion into regulated markets with leading 

2021 Long-Term Incentive Plan (“LTIP”) 

The 2021 LTIP was based on performance against EPS and two 
relative Total Shareholder Return (“TSR”) targets over the three-
year period ended 31 December 2023.

As a result of performance against the targets set, these awards 
lapsed in full. Full details are set out on page 132.

market positions including Poland with the acquisition of STS 
Holdings and signing a 25 year partnership with TAB NZ.

  Second Interim Dividend of 8.9p per share announced, 

bringing total for the year to 17.8p per share.

  Continued progress on responsibility and sustainability; we 
remain the only global operator with 100% of our revenue 
derived from regulated or regulating markets, and have 
launched a new regulatory and safer gaming charter to 
deliver market leading player protection in the markets in 
which we operate.

The end of the year saw the appointment of Stella David 
as Interim CEO, following the departure of Jette Nygaard-
Andersen. Stella is an experienced commercial leader with an 
outstanding track record of success across multiple industries. 
While this is an interim appointment, Stella is focused on driving 
the execution of the revised strategic priorities, while the Board 
conducts a rigorous search for a permanent CEO.

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Board changes

Stella David
Stella David was appointed Interim CEO on 13 December 
2023, replacing Jette Nygaard-Andersen. Stella’s remuneration 
package and incentive opportunities are fully aligned with our 
Policy. Stella will receive an annual base salary of £874,200 from 
appointment, which represents the previous CEO’s salary at the 
point of departure last year, plus an increase of 3.5% in line with 
the 2024 salary review budget for all UK colleagues. In order to 
take up the role as Interim CEO, Stella resigned from two Non-
Executive Director roles. On leaving her role as Chair of Vue 
International, Stella forfeit a cash payment of £500,000 which was 
due to be made to her in February 2026. In line with our Policy on 
recruitment, this commitment is being replicated. 

  In line with our post-employment shareholding requirement 
policy, Robert will be required to meet his full shareholding 
requirement of 350% of salary for two years following his leave 
date of 31 August 2023.

Looking ahead to 2024

Directors’ salaries

The Committee reviewed the salary of the CFO & Deputy CEO in 
December 2023 and approved an increase of 3.5% to £573,700 
from 1 January 2024. This was in line with the salary review budget 
for all colleagues in the UK (excluding the 8.3% increase awarded 
to our UK Retail colleagues). 

The salary for the Interim CEO is set out above.

Jette Nygaard-Andersen

Annual bonus

The Committee carefully considered the treatment to be applied 
to Jette’s remuneration upon her departure from the Board on 
13 December 2023. In doing so, the Committee recognised Jette’s 
contribution to the business over the last three years, including 
achieving resolution of the HMRC investigation into the legacy 
sale of our Turkish business, overseeing a strategic shift towards 
operating only in regulated or regulating markets and overhauling 
our governance approach.

The Committee agreed Jette’s leaving arrangements in the light of 
this context and further details are set out in the payments for loss 
of office section on page 135, but in summary:

  In line with her contractual entitlement to 12 months’ notice, Jette 
will remain employed until 13 December 2024 and will continue 
to receive her normal salary and benefits during this time.

  The Committee agreed to treat Jette as a good leaver in 

accordance with the Policy and the provisions of the incentive 
plan rules in respect of her outstanding LTIP and Annual and 
Deferred Bonus Plan (“ADBP”) awards. She will receive a time 
pro-rated bonus in respect of 2023, determined in the same 
manner as for the other Executive Directors and paid half in cash 
and half in deferred shares, as normal.

  In line with our post-employment shareholding requirement 

policy, Jette will be required to meet her shareholding 
requirement of the lower of 450% of salary or her actual 
shareholding for two years following her termination date of 
13 December 2024.

Robert Hoskin
As announced on 15 May 2023, Robert Hoskin stepped down from 
the Board on 30 June 2023 and left employment on 31 August 
2023. Robert’s role as Chief Governance Officer (“CGO”) was 
redundant and the Committee agreed the treatment of his 
remuneration arrangements in the light of this. Further details of 
Robert’s leaving arrangements are set out in the payments for loss 
of office section on page 135, but in summary:

  Robert’s salary was paid up until 31 August 2023 and his 
medical insurance continues until the end of the plan year 
(31 March 2024).

  A redundancy payment of £422,300 (in line with local legal 

requirements in Gibraltar) and payment of £296,188 in lieu of the 
balance of his contractual notice period was made.

  The Committee agreed to treat Robert as a good leaver in 

accordance with the Policy and the provisions of the incentive 
plan rules in respect of his outstanding LTIP and ADBP awards. 
He will receive a time pro-rated bonus in respect of 2023, 
determined in the same manner as for the other Executive 
Directors and paid half in cash and half in deferred shares, 
as normal.

The Committee has reviewed the structure and metrics for the 
annual bonus and concluded that it is appropriate to make some 
changes for 2024. As for the 2023 plan, 80% of the bonus will 
relate to financial metrics. This ensures that a substantial portion 
of the annual bonus will only pay out for delivering on our key 
financial metrics, which will be split as follows: Group Operating 
profit (60%), Group NGR (10%) and NGR of BetMGM (10%). 
The NGR of BetMGM is being included as a standalone metric this 
year to emphasise the importance of this business to the future 
value of Entain. The 20% of the bonus based on non-financial 
metrics will be split equally between safer betting and gaming and 
individual objectives. The individual objectives will be measurable, 
robust, and aligned with value creation, and will contain a mixture 
of quantitative and qualitative metrics. The Committee believes 
that capturing individual performance will allow them to gain 
a more holistic and rounded view of each Executive’s overall 
contribution to the business during the year.

Long-Term Incentive Plan

Awards will be granted in the usual manner in March 2024. In line 
with our Policy, the Interim CEO will receive an award with a face 
value of 450% of salary, while the CFO & Deputy CEO will receive 
an award of 400% of salary.

The Committee considers that relative TSR remains the most 
appropriate performance metric for the 2024 award given the 
fast-changing external environment in which Entain operates. 
This ensures a fundamental alignment with the interests of our 
shareholders. The comparator groups will remain unchanged 
(FTSE 100 and a bespoke peer group) as they continue to represent 
the most appropriate market reference points.

Conclusion

Entain has delivered strong progress on our strategic 
transformation during the year, alongside total revenue growth 
of 14% (including our 50% share of BetMGM). However the 
Committee acknowledges the experience of shareholders and 
other stakeholders and has taken this into consideration when 
determining remuneration outcomes for 2023. The Committee 
considers that the decisions it has made during the year align with 
our principles of fairness and transparency, and are aligned with, 
and in the interests of, our stakeholders.

I hope that you find the report clear and informative and look 
forward to your support at the forthcoming AGM.

Virginia McDowell
Chair of the Remuneration Committee

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Report

The Remuneration Committee 

Role of the Committee 

Committee membership and attendance during 2023

The Committee oversees the Company’s 
overall remuneration strategy to ensure it is 
aligned to the Company’s purpose and values 
and is linked to the successful delivery of the 
Company’s long-term strategy. The Committee 
has delegated responsibility for designing and 
determining remuneration for the Chairman, 
the Executive Directors and senior executive 
management. It also reviews the remuneration 
of the wider workforce and related policies 
and the alignment of incentives and rewards 
with culture, taking these factors into account 
when setting the remuneration policy for the 
executive team.

Member

Virginia McDowell1

Stella David2

Amanda Brown3

Mark Gregory4

Vicky Jarman5

Rahul Welde6

Number of 
meetings 
attended

Number of 
meetings 
eligible to 
attend

6

 6

2

1

1

5

7

6

2

1

1

6

1.  Virginia McDowell was appointed Chair of the Remuneration Committee on 14 

December 2023.

2.  Stella David was appointed Chair of the Remuneration Committee on 23 February 
2023 and stepped down from the Committee on 13 December 2023 when she was 
appointed as Interim CEO.

3.  Amanda Brown joined the Board and the Committee on 8 November 2023.
4.  Mark Gregory was Chair of the Remuneration Committee until he resigned from the 

Board on 17 February 2023.

5.  Vicky Jarman resigned from the Board on 17 February 2023.
6.  Rahul Welde joined the Committee on 23 February 2023.

During the year, there were five scheduled Committee meetings 
and two ad-hoc meetings. There will be five scheduled meetings in 
2024, with ad-hoc meetings as required.

None of the Committee members or attendees are involved in 
any Committee decisions from which they may financially benefit 
personally (other than as shareholders). The Chairman, Chief 
Executive Officer, Chief Financial Officer & Deputy CEO, Chief 
People Officer and Director of Reward may attend meetings at the 
invitation of the Committee but are not present when their own 
remuneration is being discussed. The Company Secretary acts as 
the secretary to the Committee.

Key responsibilities

  Recommending to the Board the Remuneration Policy for 

Executive Directors and senior management. 

  Setting the remuneration packages for each Executive Director 

and other members of the Executive Committee.

  Setting the remuneration package for the Chairman. 

  Overseeing the Remuneration Policy for all colleagues.

The Committee’s terms of reference can be found on the 
Company’s website at www.entaingroup.com.

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Key areas of Remuneration Committee focus in 2023

A summary of the matters considered during the year is set 
out below.

Our workforce

  Remuneration discussion with Employee 

Forum representatives

  Receiving updates on all-colleague remuneration 

arrangements throughout the Group

  Review and approval of the 2022 UK Gender Pay 

Gap Report

  Approval of the launch of the 2023 ShareSave 

Remuneration Committee evaluation

The performance of the Remuneration Committee was assessed 
as a part of the Board Review, which this year was undertaken 
through online surveys administered and reviewed by external 
facilitator Linstock.

As well as addressing core aspects of Committee performance, the 
exercise had a particular focus on the following areas:

  The alignment of Remuneration Policy with the expectations of 
shareholders, and with Entain’s strategic objectives, including 
the financial and non-financial metrics used to determine 
variable pay.

  The effectiveness of relationships and communication with 

key stakeholders.

  Areas where the Committee had exercised discretion in 

Executive and senior management remuneration

decision making.

  Determination of the payouts from the 2022 annual bonus 

  Priorities for change and improvements to strengthen 

plan and the 2020 LTIP award

Committee performance.

  Approval of the 2023 annual bonus plan and 2023 

LTIP award and their associated performance metrics 
and targets

  Review of salaries and remuneration packages for senior 

executives and fees for the Chairman

  Review of performance metrics for the 2024 annual bonus 

plan and 2024 LTIP award

  Approval of the exit package for Robert Hoskin

  Approval of the remuneration package for Stella David as 

Interim CEO

  Discussion of exit terms for Jette Nygaard-Andersen, 

between the Chairman and Committee members in advance 
of approval by the full Board

The review concluded that the Committee had worked effectively 
during the year, with positive feedback for the performance of 
the Committee Chair. The Committee discussed the results of the 
evaluation in private session and agreed that it would continue to 
focus on the remuneration strategy for the wider workforce and 
how remuneration structures could enable Entain to attract and 
retain global talent. The Committee identified the need to spend 
more time engaging with employees to better understand the key 
themes and remuneration topics that are important for motivating 
the workforce. It was also agreed that the Committee Chair 
would work more closely with senior management, in particular 
the Chief Executive Officer and Chief People Officer, to ensure 
efficient operation of the Committee, with appropriate time spent 
on key topics such as setting incentive plan targets that motivate 
shareholder value creation and understanding the markets for 
talent that Entain competes in.

Committee governance

Advice to the Committee

  Approval of the 2022 Directors’ Remuneration Report

  Receiving updates on external market developments in 
remuneration and governance, including international 
compensation practices

  Evaluation of the Remuneration Committee, its advisers and 

the Committee’s Terms of Reference

  Review of shareholder feedback received in relation to 

Directors’ remuneration following the 2023 AGM

  Concluding the review of our existing Directors’ 

Remuneration Policy started in 2022, which resulted in the 
new Policy presented to the 2023 AGM for approval

Advisers are appointed independently by the Remuneration 
Committee, which reviews its selection periodically and is satisfied 
that the advice it receives is independent, objective and free from 
conflicts of interest. The total fees paid to the Committee’s adviser, 
Deloitte, in respect of 2023 were £87,750 (2022: £132,500). 
These were charged on a time and materials basis. Deloitte’s 
advice included provision of market data, advice on content of 
the new Directors’ Remuneration Policy and general guidance on 
market and best practice.

Deloitte LLP also provided a range of tax and advisory services to 
Entain during the year, some operating model delivery support, and 
assistance to the Group’s internal audit function.

Deloitte is a founding member of the Remuneration Consultants Group and, as such, voluntarily operates under the code of conduct in 
relation to executive remuneration consulting in the UK. Further details can be found at www.remunerationconsultantsgroup.com.

Management’s advice to the Committee was also supported by the provision of market data from Willis Towers Watson and legal advice 
from Freshfields.

Shareholder voting and consideration of shareholder views

The 2022 Annual Statement from the Chair of the Remuneration Committee and the Annual Report on Remuneration were subject to an 
advisory vote at the AGM on 25 April 2023. Our Remuneration Policy was approved by shareholders at the same meeting.

Date

Votes  
for

% of  

votes for

Votes  

against

% of  

votes against

Votes  

withheld

Resolution

Annual Report on 
Remuneration

Remuneration Policy

25 April 2023

440,043,910

25 April 2023

461,233,616

98.1%

93.6%

8,893,883

30,077,857

1.9%

6.4%

2,140,345

2,146,077

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Executive remuneration at Entain

The remuneration framework for Executive Directors at Entain is intended to incentivise  
them to execute the Company’s strategy and create long-term sustainable value for shareholders. 
It is simple, focused and aligned with key financial and strategic business goals.

Year 1

Year 2

Year 3

Year 4

Year 5

Fixed  
Pay

Base salary

Benefits

Pension

Total
pay

Annual  
Bonus

One-year performance 
period

Key performance 
metrics

Malus provisions 
apply

Three-year deferral period

No further performance conditions

Clawback provisions apply

Three-year performance period

LTIP

Key performance metrics

Malus provisions apply

Two-year holding period

No further performance conditions

Clawback provisions apply

Shareholding 
Requirement

Executive Directors’ minimum shareholding requirement applies both in and following cessation of employment

2023 – Executive Directors’ remuneration
The full explanatory notes for each element of remuneration are detailed on pages 130 to 132 in the Annual Report on Remuneration.

£000s

Base Salary

Benefits

Pension

Stella David (Interim CEO)1

Jette Nygaard-Andersen (CEO)2

Rob Wood (CFO & Deputy CEO)

Robert Hoskin (Chief Governance Officer)3

1.  Stella David was appointed Interim CEO on 13 December 2023.
2.  Jette Nygaard-Andersen stepped down from the Board on 13 December 2023.
3.  Robert Hoskin stepped down from the Board on 30 June 2023.

46

813

554

211

1

56

16

2

3

49

29

–

Annual 
Bonus

–

407

222

85

LTIP

500

–

–

–

Total 

550

1,325

821

298

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2023 Incentive outcomes
The full explanatory notes for the annual bonus and LTIP outcomes are detailed on pages 131 to 132 in the Annual Report 
on Remuneration.

2023 
Annual 
Bonus

Underlying 
Group 
Operating 
Profit (60%)

Group  
NGR1  
(20%)

Safer Betting 
and Gaming 
(15%)

Customer 
(5%)

Total  
payout

Cumulative 
EPS (33.3%)

2021–23  
LTIP

Relative TSR 
vs. FTSE 100 
(33.3%)

Relative TSR 
vs. Bespoke 
peer group 
(33.3%)

Total  
payout

Outcome
£642m

Threshold
£705m

Target
£723m

Stretch
£759m

Outcome
£5,409m

Threshold
£5,613m

Target
£5,787m

Stretch
£5,961m 

Sustainability & Compliance Committee assessment of performance

Threshold
NPS score: 0

Target
NPS score: 2

Stretch
NPS score: 3

Outcome
3.6

Outcome
225.3p

Threshold
255p

Stretch
296p

Outcome
(15.5%)

Threshold
Median: 13.0%

Stretch
Upper quartile: 45.5%

Outcome
(15.5%)

Threshold
Median: 8.4%

Stretch
Upper quartile: 46.1%

0% of 
maximum

0% of 
maximum

100% of 
maximum

100% of 
maximum

20% of 
maximum

0% of 
maximum

0% of 
maximum

0% of 
maximum

0% of 
maximum

1.  Including Entain’s 50% share of BetMGM NGR.

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Implementation of the Remuneration Policy for Executive Directors
The tables below illustrate the balance of pay and time period of each element of the Policy for Executive Directors and summarise how 
the Committee applied the Policy in 2023, together with details of how the Committee intends to implement the Policy in 2024.

Operation

How we implemented  
the Policy in 2023

How we plan to implement  
the Policy in 2024

  Salaries for Executive 

  Executive Directors’ salaries 

from 1 January 2023:

–  CEO – £844,600 

–  CFO & Deputy CEO – 

£554,300 

–  CGO – £422,300

  Salary of the Interim CEO (with effect from 
her appointment on 13 December 2023): 
£874,200

  With effect from 1 January 2024, salary 

increase of 3.5% for the CFO & Deputy CEO 
to: £573,700 

  Normal company 
benefit provision

  Normal company benefit provision

Directors are reviewed 
annually by the 
Committee and any 
increases normally take 
effect from 1 January. 
To the extent that 
increases are awarded, 
these will ordinarily 
be no higher than 
the typical level of 
increase across the 
wider workforce

  The value of benefits 

is based on the cost to 
the Group and there 
is no pre-determined 
maximum limit

  Executive Directors 
receive standard 
benefits such as medical 
and life insurance and 
car allowance

Element

Salary

To provide competitive 
fixed remuneration 
that will attract and 
retain appropriate 
talent. Reflects 
an individual’s 
responsibilities, 
experience and role

Fixed pay

Y1

Y2 Y3 Y4 Y5

Benefits

To provide competitive 
benefits and to attract 
and retain high calibre 
employees

Fixed pay

Y1

Y2 Y3 Y4 Y5

Pension

To provide an 
opportunity for 
retirement planning

Fixed pay

Y1

Y2 Y3 Y4 Y5

Annual Bonus

To incentivise the 
achievement of key 
financial and non-
financial performance 
targets in line with 
corporate strategy 
over a one-year period

50% cash

Y1

Y2 Y3 Y4 Y5

50% shares

Y1

Y2 Y3 Y4 Y5

1.  See page 130 for more details.

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  Executive Directors 

  CEO – 6% of salary 

  Interim CEO – 6% of salary cash allowance

have the opportunity 
to participate in a 
company-provided 
pension, which is in 
line with that available 
to other employees, 
or may receive a cash 
allowance in lieu of 
a company contribution

cash allowance

  CFO & Deputy CEO – 4.5% of 
salary company contribution 
to the pension plan to June 
2023 then 6% of salary of 
which £833 per month was 
paid into the pension plan 
with the balance paid as a 
cash allowance1

  CGO – Opted out of the plan

  CFO & Deputy CEO – 6% of salary of 

which £833 per month is paid into the 
pension plan with the balance paid as a 
cash allowance

  Maximum annual 

  Maximum opportunities:

  Maximum opportunities:

incentive opportunity 
of 250% of salary for 
the CEO and 200% 
of salary for other 
Executive Directors. 
No payment will be 
made for below- 
threshold performance. 
50% of the maximum 
opportunity is payable 
for target performance

  50% of any bonus 

award will be deferred 
into shares for 
three years

  Dividend equivalents 

are payable on 
deferred shares

  Malus and clawback 

provisions apply

–  CEO – 250%

–  Other Executive  
Directors – 200%

–  Interim CEO – 250%

–  CFO & Deputy CEO – 200%

  No change to payment mechanisms 

  Performance metrics (as a 

of bonuses

percentage of total):

  Performance metrics (as a percentage 

–  Underlying Group 

of total):

Operating Profit (pre US 
joint venture) (60%)

–  NGR including US joint 

venture (20%)

–  Safer Betting and Gaming 

(15%)

–  Customer (5%)

  Executive Directors awarded 

bonuses of 20% of their 
maximum opportunity. 
See page 131 for 
further information

–  Underlying Group Operating Profit (pre 

US joint venture) (60%)

–  Group NGR (10%)

–  NGR of BetMGM (10%)

–  Safer Betting and Gaming (10%)

–  Individual Objectives (10%)

–  Any payment is subject to the completion 
of mandatory training relating to safer 
betting & gaming and compliance

  Targets are considered commercially 

sensitive, but will be disclosed in the 2024 
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How we implemented  
the Policy in 2023

How we plan to implement  
the Policy in 2024

  Grant levels for 2023 awards:

  Grant levels for 2024 awards:

–  CEO – 450%

–  Interim CEO – 450%

–  CFO & Deputy CEO – 400%

–  CFO & Deputy CEO – 400%

–  CGO – no award made 

  Performance conditions:

in 2023

–  Relative TSR vs. the FTSE 

  Performance conditions:

100 (50%)

–  Relative TSR vs. the FTSE 

–  Relative TSR vs. a bespoke 

100 (50%)

group of sectoral peers (50%)

–  Relative TSR vs. a bespoke 

group of sectoral peers (50%) 

  The performance period 

for the 2021 LTIP ended in 
the year and this award will 
lapse in full. See page 132 for 
further information

  See page 123 for details on 
LTIP awards to be granted 
in 2024

Element

LTIP

To incentivise the execution 
of the long-term business 
plan and the delivery of  
long-term sustainable  
value for shareholders

Up to 450% of salary

Y1

Y2 Y3 Y4 Y5

Two-year holding period

Y1

Y2 Y3 Y4 Y5

Operation

  Maximum award of 450% 
of base salary for the CEO 
and 400% of base salary for 
other Executive Directors

  Threshold performance 
results in 16.7% of the 
award vesting, where 
maximum award levels 
are granted 

  Vesting is on a straight-line 
basis between threshold 
and maximum

  Awards are granted 
annually and are 
subject to a three-year 
performance period

  A two-year holding period 
will apply following the 
vesting period

  Dividend equivalents are 

payable on vested awards

  Malus and clawback 

provisions apply

Shareholding Guidelines

  Executive Directors are 

  Shareholding guidelines:

  Shareholding guidelines:

To ensure that Executive 
Directors’ interests are 
aligned with those of 
shareholders over a longer 
time horizon

Executive Directors’ 
share ownership

Y1

Y2 Y3 Y4 Y5

required to retain 50% of the 
post-tax number of vested 
shares from the Company 
incentive plans until the 
minimum shareholding 
requirement is met 
and maintained

  Executive Directors are 

required to maintain 100% 
of their guideline (or their 
actual holding if lower) 
for two years following 
cessation of employment

–  CEO – 450%

–  Interim CEO – 450%

–  Other Executive Directors – 

–  CFO & Deputy CEO – 350%

350%

  The Executive Directors’ share 
interests as at 31 December 
2023 are detailed on page 134

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Performance metrics and link to strategy
The table below demonstrates how each element of our reward package links to our two strategic pillars of Growth and Sustainability. 
More information about our strategic pillars is set out on pages 23 to 25.

Element of reward

Bonus

Link to reward

Underlying Group operating profit 

Strategic pillars

Growth

Sustainability

LTIP

NGR

Safer betting and gaming

Individual objectives

Deferral of bonus into shares

Total shareholder return

Holding periods for Executive Directors

Bonus and LTIP

Malus and clawback provisions apply

Shareholding requirements for Executive Directors

Benefits

ShareSave for all employees

Market-related benefits package

Employee recognition

Learning and development opportunities

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When will targets for the 2024 annual bonus be disclosed?

The targets for the annual bonus, including individual objectives 
for the Executive Directors, are considered commercially sensitive, 
but will be disclosed, along with their respective outcomes, in 
next year’s Directors’ Remuneration Report.

2024 LTIP 

What metrics will be used for the 2024 LTIP?

In determining the LTIP performance metrics for the 2024 award, 
the Committee has again considered the difficulty in setting 
appropriately stretching but incentivising financial targets, 
given the fast-changing external environment in which we 
currently operate. The Committee has concluded that it remains 
appropriate to continue to base our 2024 LTIP award entirely on 
relative TSR metrics. This aligns management’s interests closely 
with the experience of investors and incentivises actions which 
enhance long-term value creation.

For 2024, 50% of the LTIP awards will be based on TSR 
performance relative to the FTSE 100 and 50% on performance 
relative to an industry peer group of the following companies: 

888 Holdings, Aristocrat, Betsson, Caesars Entertainment, 
DraftKings, Evolution Gaming Group, Flutter Entertainment, 
International Game Tech, La Française des Jeux, MGM Resorts, 
Playtech, Rank Group, Rush Street Interactive and Sands LV.

What are the targets for the 2024 LTIP?

The targets and vesting schedule for the 2024 LTIP awards are 
set out below.

Metric

Weighting

Threshold1
(16.7% vesting)

Maximum1 
(100% vesting)

TSR vs. FTSE 100

TSR vs. peer group

50%

50%

Median 85th percentile

Median 85th percentile

1.  Straight-line vesting between threshold and maximum.

The Committee will assess the value of the 2024 LTIP awards at 
vesting and will ensure that the final outturn reflects all relevant 
factors, including consideration of underlying performance.

2024 Incentive plan metrics

Annual bonus

What financial metrics will be used for the 2024  
annual bonus?

80% of the annual bonus will be based on financial metrics 
that will be split between underlying Group operating profit 
(60%), Group NGR (10%) and the NGR of BetMGM (10%). 
The NGR element has been amended from that used in 2023, 
by splitting out the element relating to BetMGM as a separate 
metric. This further emphasises the importance of BetMGM’s 
performance to the future value of Entain.

What non-financial metrics will be used for the 2024 
annual bonus?

As in 2023, the remaining 20% of the bonus will be determined by 
non-financial metrics. These will be split equally between a safer 
betting and gaming metric and individual objectives. 

In order to have a sustainable business, the protection of our 
customers has to be fundamental to everything we do and 
continuing to include a safer betting and gaming metric reinforces 
the importance of this to all our colleagues. 

Alongside this, for the first time, we are including individual 
objectives in our annual bonus for all colleagues who participate 
in the plan. This will support the embedding of a performance 
culture at Entain and drive personal accountability for the delivery 
of key activities.

What is the underpin?

In previous years, the threshold for our safer betting and gaming 
metric has required a minimum number of colleagues to complete 
relevant mandatory training. For 2024 we have strengthened this 
requirement such that completion of these training modules will 
now be a prerequisite for a participant to be eligible to receive 
any payment under the annual bonus plan. This further drives 
personal accountability. 

Why have changes been made to the non-financial metrics 
for 2024?

In 2023, the safer betting and gaming metric had a 15% 
weighting and we included a customer metric with a 5% 
weighting. While the weighting on safer betting and gaming 
has been reduced, as described above, the previous threshold 
has now been changed to a more stringent underpin for the 
entire annual bonus. For those colleagues whose work most 
closely impacts on our safer betting and gaming and customer 
agendas, relevant individual objectives will be set. The Committee 
is comfortable that this is a more effective way to drive 
performance in these areas.

How will the safer betting and gaming metric work  
for 2024?

For 2024, the safer betting and gaming metric will be based 
around our colleagues’ completion of relevant training. 
The outcome of the metric will be monitored and evaluated by 
the Sustainability & Compliance Committee who will make a 
recommendation of the outcome to the Committee.

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Remuneration in context

Committed to good governance

When considering executive remuneration, the Committee takes into account a wide range of factors including legal and regulatory 
requirements, associated guidance, and the views of shareholders and their representative bodies. How the Committee addresses the 
following principles, taken from the 2018 UK Corporate Governance Code, is set out below.

Clarity

  Our remuneration framework is structured to support the financial and strategic objectives of the Group, 

aligning the interests of our Executive Directors with those of shareholders.

  We are committed to transparent communication with all our stakeholders, including shareholders – page 65 

sets out more details of how we engage with shareholders.

Simplicity

  We operate a simple but effective remuneration framework.

  The annual bonus and LTIP reward performance against key indicators of success for the business.

  There is clear line of sight for management and shareholders.

Risk

  Our incentives are structured to align with the Group’s risk management framework.

  Three-year deferral under the annual bonus and the two-year holding period on LTIP awards create long-

term alignment, as do our within- and post-employment shareholding guidelines.

  Both incentives also incorporate robust performance targets, malus and clawback provisions, and 

overarching Committee discretion to adjust formulaic outcomes.

Predictability

  The Remuneration Policy clearly sets out the possible future value of remuneration that Executive Directors 

could receive, including the impact of share price appreciation of 50%.

Proportionality

  There is clear alignment between the performance of the Company and the rewards available to 

Executive Directors.

  Incentive elements are closely aligned to our strategic goals, transparent and robustly assessed, with the 
Committee having full discretion to adjust outcomes to ensure they align with overall Entain performance.

Alignment  
to culture

  We are committed to effective stakeholder and colleague engagement, part of which is ensuring that the 

Committee sees all relevant data relating to pay and conditions in the wider workforce.

  Operating responsibly towards our customers is fundamental to the way in which Entain operates and 
remuneration outcomes are reviewed in the light of actions taken in support of our safer betting and 
gaming agenda.

  To reflect the importance of our safer betting and gaming activity to the sustainability of Entain, relevant 

metrics are included in our annual bonus plan. This demonstrates a clear link between remuneration and our 
culture. The Committee will also take broader ESG considerations into account and may apply discretion if 
necessary when assessing the appropriateness of incentive outcomes.

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Understanding our colleague reward framework
Our people are vital to our business. At Entain, we believe in fairness throughout the Company. The Group operates a number of general 
principles applied to all levels.

  We will provide a competitive package compared to the relevant market for each colleague.

  We will ensure colleagues can share in the success of the business, where appropriate, through performance-based variable 

remuneration and opportunity to acquire Entain shares. 

  We aim for transparency and a fair cascade of remuneration throughout the Group.

The Remuneration Committee considers a range of factors when deciding upon the remuneration for Executive Directors, one of which 
is the alignment with pay practices across the wider workforce. The table below summarises the remuneration structure for employees 
below the Board.

Element

Base salary

Benefits and pension

Wider workforce

Executive Directors and senior management 

  Our base salary is the basis for a competitive 

total reward package for all employees, and we 
review these annually.

  The review takes into account a number of 
factors such as country budget, relevant 
market comparators, the skills, knowledge 
and experience of each individual, relativity 
to peers within the Company and local 
legislative requirements.

  In setting the salary review budget each year, 
we consider affordability as well as assessing 
how employee base salaries are positioned 
relative to market rates, forecasts of any 
further market increases and attrition rates.

  We offer market-aligned benefits packages 
reflecting market practice in each country in 
which we operate.

  Where appropriate, we offer elements of 
personal benefit choice to our employees.

  The base salary of our Executive Directors 
and senior management forms the basis of 
their total remuneration and we review their 
salaries annually.

  The benefits packages of our Executive 

Directors and senior management are aligned 
with the wider workforce of the country in 
which they are employed.

  Subject to local legislation, Executive Directors 

are eligible to participate in the pension 
arrangement in their country of employment on 
the same basis as local employees. 

Short-term incentives

  Many of our global workforce participate in 

  The Executive Directors and senior 

Long-term incentives

the Group annual bonus, with metrics typically 
aligned to those of the Executive Directors 
and senior management, although depending 
on role, greater emphasis may be placed on 
business unit performance.

  We operate local incentive arrangements 

where appropriate to align with 
market practice.

  A proportion of this population is eligible to 
be considered for LTIP or Restricted Stock 
Awards, which vest after three years.

  Malus and clawback provisions apply.

  Employees have the opportunity to participate 
in the Group’s all-employee ShareSave plan.

management participate in the same Group 
annual bonus plan as eligible members of the 
global workforce.

  Half of any award to an Executive Director is 
subject to deferral into shares for three years.

  Malus and clawback provisions apply.

  We operate an LTIP with a three-year 

performance period for Executive Directors and 
senior management, and vesting is subject to 
Group performance outcomes.

  Awards made to Executive Directors 

are subject to a two-year holding period 
following vesting.

  Malus and clawback provisions apply.

Read more about the Committee’s work in 2023: pages 116-117

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Consideration of colleague and stakeholder views

The Committee supports and aims for fairness and transparency 
of remuneration arrangements across the Group, with consistent 
principles underlying both pay for the Executive Directors and 
that for our wider colleague population. To support this, the 
Committee receives regular updates on Group-wide all-colleague 
remuneration arrangements. During the year, this included 
briefings on our UK Gender Pay gap, our ShareSave plan and 
approach to all-employee salary review, including that for our UK 
Retail colleagues.

We have several colleague forums within Entain. These play an 
important role in providing our people with a voice and allow 
them to provide the business with valuable insight and feedback 
on a range of topics, including remuneration. In addition, Virginia 
McDowell, in her role as Designated Workforce Director, provides 
the Committee with updates on colleague views on remuneration. 
Through the Board, the Committee receives valuable insight 
as to general colleague views including those on remuneration 
including feedback from our global ‘Your Voice’ survey which will 
be running in January 2024. See page 64 for more detail on our 
Board Engagement activities.

Along with Virginia, Rahul Welde, a member of the Remuneration 
Committee, participated in Entain’s Global Engagement 
Conference and our Employee Forum AGM, both held virtually 
in January 2024. These events brought together colleague 
representatives from across the Group and gave them the 
opportunity to engage with Virginia and Rahul on a wide range 
of topics. As with the similar meetings held in previous years, 
an open dialogue was had and our colleague representatives 
provided very informative input on their experiences and 
suggestions. The Committee members are grateful for the 
ongoing active participation of these colleagues and the insights 
received and thank them for their input.

All-employee remuneration and actions in response to cost-
of-living pressures

The Committee is mindful of Entain’s responsibility as an 
employer and the focus on this is heightened in the current 
difficult economic environment which continues to be 
experienced by our colleagues all over the world. The Committee 
was pleased that we were able to implement several all-
colleague remuneration initiatives during 2023:

  Budgets were set for our 2024 annual salary review taking into 
account the current inflationary context being experienced by 
our colleagues globally. As a result, salary review budgets of 
between 3.5% and 7.0% were approved, depending on local 
market conditions. 

  Noting that the position is somewhat different for our hourly 

paid colleagues in UK Retail and Stadia, with effect from 
1 January 2024, their minimum hourly rate of pay has been 
increased by 8.3% to £11.80 (from £10.90).

  All of our colleagues have the opportunity to share in the value 
they create. A third cycle of our all-employee ShareSave plan 
was launched in April 2023 to colleagues in 25 countries. 
15% of our people elected to participate, giving them the 
opportunity to purchase Entain shares at an option price of 
£10.08. We intend to offer ShareSave again in 2024.

All of these initiatives acknowledge the importance of our 
colleagues in delivering the Group’s objectives, and the 
Committee looks forward to continuing the dialogue with our 
people in the coming year.

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Structures are in place to support salary progression, and regular 
market analysis by geography and role function is carried out, with 
action taken as appropriate and salaries are typically reviewed in 
January each year.

Relative importance of the spend on pay

The table below sets out the overall spend on pay for all colleagues 
compared with the returns distributed to shareholders.

Significant distributions

Staff costs (£m)1

2023

753.8

2022 % change

654.5

15.2%

Distributions to shareholders (£m)2

106.9

50.0

113.8%

1.  Increase in staff costs is largely due to an increase in employee numbers and an 
increase in redundancy costs, along with salary increases implemented in 2023.
2.  Increase in distributions to shareholders reflects the payment of two dividends in 

2023 compared to only one in 2022.

Gender pay gap reporting

2023 is the sixth year in which we have published our UK gender 
pay gap results. Our median hourly pay difference between 
male and female colleagues in the UK is 4.0% (2022: 3.2%), 
which compares favourably with the UK median pay gap for 
all employees of 14.3% (source: Office for National Statistics, 
November 2023). Our median bonus pay gap is 44.5% 
(2022: 38.7%). 

From further analysis it is clear that these gaps largely remain 
a function of lower numbers of women at senior levels. We are 
committed to making Entain an inclusive place to work and we 
are continuing to invest in initiatives to create greater diversity at 
senior levels. Further information on these is provided on pages 
48 and 49. Our gender pay gap report for the year ended 5 April 
2023, together with contextual information and more detail on the 
actions we have underway to close our gender pay gap, can be 
viewed on the Company’s website at www.entaingroup.com. 

CEO pay ratio (unaudited)

The first table below sets out the ratio at median, 25th and 75th 
percentile of the total remuneration received by our CEO compared 
to the total remuneration received by our UK colleagues, while 
the second provides further information on the total colleague 
pay figure at each quartile, and the salary component within 
this. The total pay for our two CEOs in 2023 was 78 times 
the median (50th percentile). This is a fall from 2022 which is 
mainly attributable to the increase in the median pay of our UK 
colleagues. Our UK employee population is predominantly made 
up of colleagues working in our retail estate, and the Committee 
considers that this ratio is not out of line with that at other 
retail organisations.

Method

Option A

Option A

Option A

Option A

Option A

25th 
percentile

50th 
percentile

75th 
percentile

90

101

139

106

278

78

87

122

95

229

65

73

98

75

170

2023

2022

2021

2020

2019

UK colleagues – pay element

Salary

25th 
percentile

50th 
percentile

75th 
percentile

17,629

18,975

20,301

Total remuneration

20,893

24,090

28,663

We would highlight the following in terms of the approach taken:

  Option A was chosen as it is considered to be the most accurate 

way of identifying colleagues at P25, P50 and P75, and is 
aligned with investor expectations. Under this approach we 
calculate total remuneration for all of our UK colleagues and rank 
them accordingly on this basis.

  The lower quartile, median and upper quartile colleagues were 

calculated based on full-time equivalent data as at 31 December 
2023. Salary excludes any statutory payments such as 
maternity and sick pay; these items are reflected in the Total 
remuneration figures.

  In reviewing the colleague pay data, the Committee is 

comfortable that the P25, P50 and P75 individuals identified 
appropriately reflect the colleague pay profile at those quartiles, 
and that the overall picture presented by the ratios is consistent 
with our pay, reward and progression policies for UK colleagues. 

The Committee notes that Entain has in place a number of 
initiatives to ensure that the pay and conditions for our wider 
colleague population are fair and reasonable and receives regular 
updates on reward practices throughout the Group.

We aim to provide a market-competitive remuneration package in 
each of the countries in which we operate. This includes benefits 
appropriate to the local market and the ability for many colleagues 
to share in the success of Entain via annual incentive programmes. 
We successfully launched the third cycle of our all-employee 
ShareSave plan in 2023 and another cycle will be offered in April 
2024. In June 2022, we also made an award of free shares with a 
value of £300 to all employees. These shares vest in June 2024, 
subject to continued employment.

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Summary of performance
The chart below shows the value of £100 invested in Entain since obtaining Main Market listing on 1 February 2016, compared with the 
value of £100 invested in the FTSE 100 Index and the FTSE 350 Travel and Leisure Index. The FTSE 100 has been chosen on the basis 
that this is the index in which Entain was a constituent of at the end of 2023.

£100 invested in Entain on 1 February 2016 would have been worth £251 at 31 December 2023 compared with £174 if invested in the 
FTSE 100 and £100 if invested in the FTSE 350 Travel and Leisure Index.

Over the three-year period 1 January 2021 to 31 December 2023 (the period covered by the 2021 LTIP) the total shareholder return 
(“TSR”) of Entain shares was -10.5% compared with +33.8% for the FTSE 100 and -5.8% for the FTSE 350 Travel and Leisure Index.

£450

£400

£350

£300

£250

£200

£150

£100

£50

£0

01/02/16

31/12/16

31/12/17

31/12/18

31/12/19

31/12/20

31/12/21

31/12/22

31/12/23

 Entain 

 FTSE 100 

 FTSE 350 Travel & Leisure Index

Source: Thompson Reuters DataStream

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Directors’ Remuneration 
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Summary of CEO remuneration outcomes: 2015–2023

Year

CEO

Single figure 
of total 
remuneration5

Annual bonus 
payout6(% of 
maximum)

LTIP vesting (% 
of maximum)

Legacy award 
vesting (% of 
maximum)

2023

2022

2021

2020

2019

2018

2017

2016

2015

S
David1

J Nygaard-
Andersen2

J Nygaard-
Andersen

J Nygaard-
Andersen2 S Segev3 S Segev3

K 
Alexander4

K 
Alexander

K 
Alexander

K 
Alexander

K 
Alexander

K 
Alexander

£0.55m £1.33m £1.91m £2.53m £0.04m £0.30m £1.68m £5.23m £19.10m £18.21m £17.83m £3.41m

–

–

–

20%

48.8% 100%

–

–

–

–

–

–

–

–

–

–

–

–

–

100%

92% 100% 

89.8%

91.1%

–

–

– 

–

– 

–

–

–

100% 100% 100% 100%

1.  Stella David was appointed Interim CEO on 13 December 2023.
2.  Jette Nygaard-Andersen was appointed CEO on 21 January 2021 and stepped down from the Board on 13 December 2023. Jette retained her outstanding LTIP awards and an 

entitlement to receive a bonus payment in respect of 2023.

3.  Shay Segev was appointed CEO on 17 July 2020 and stepped down from the Board on 21 January 2021. Shay’s 2018 and 2019 LTIP awards lapsed when he left employment and 

he was not entitled to any bonus payment in respect of 2021.
4.  Kenneth Alexander retired from the role of CEO on 17 July 2020.
5.  Figures for 2015, 2016 and 2017 were previously reported in Euros and have been converted into GBP using an average rate for the relevant year.
6.  The Executive Directors waived any entitlement to bonus for 2020 due to the Covid-19 pandemic.

Change in Directors’ pay for the year in comparison to all Entain colleagues
The table below shows the year-on-year change in salary, benefits and annual bonus earned from 2020 to 2023, building to a five-year 
history, for all Executive and Non-Executive Directors and the Chairman, compared to that for Entain’s UK colleagues. The comparison is 
not able to be shown for those individuals who were not in role for the full 12 months of either year.

2023

2022

2021

2020

Base 
salary/

fees Benefits

Annual 
bonus

Base 
salary/

fees Benefits

Annual 
bonus

Base 
salary/

fees Benefits

Annual 
bonus

Base 
salary/

fees Benefits

Annual 
bonus

Executive Directors
S David1
J Nygaard-Andersen2
R Wood3
R Hoskin4
Non-Executive Directors5
B Gibson6,7
P Bouchut7,8
A Brown9
M Gregory10
V Jarman10
V McDowell7
D Satz11
R Welde12
All colleagues13

–

0%

5.1%

–

–

–

0.9%

(0.4%)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

3.0%

1.3% (57.8%)

3.6%

1.4% (49.5)% 27.2%

2.2%

n/a

2.5% (15.1)% (50.0)%

–

–

–

0%

– (1.2)%

–

–

–

–

–

–

0%

– 11.3%

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

5.3%

1.9%

–

–

5.4%

–

–

–

–

–

–

–

–

–

– (3.8)%

–

–

–

–

– (8.5)%

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

10.9% (5.2%)

(9.7%)

(0.1)% (16.5)% (50.8)% 0.1%

1.9% 132.4% 3.5% (1.4)% (53.1)%

1.  Stella David joined the Board in March 2021 as a Non-Executive Director and was appointed Interim CEO on 13 December 2023. As she was not in either role for a full 12 

2. 

months in either 2021 or 2023 no comparisons are shown.
Jette Nygaard-Andersen joined the Board as a Non-Executive Director in November 2019, was appointed CEO on 21 January 2021 and stepped down from the Board on 
13 December 2023. As she was not in either role for a full 12 months in either 2020, 2021 or 2023, no comparisons are shown.

3.  Rob Wood joined the Board during 2019. As he was not in role for the full 12 months of 2019, no comparison is shown in respect of 2020. In 2020, as an Executive Director, Rob 
was subject to a 20% reduction in salary for three months and he waived his entitlement to receive a bonus under the 2020 Group annual bonus plan. In 2021, Rob’s salary was 
increased from £430,000 to £525,000, effective 21 January 2021, upon taking on additional responsibility as Deputy CEO.

4.  Robert Hoskin joined the Board on 1 January 2021, therefore no comparison is shown for 2020 or 2021.He stepped down from the Board on 30 June 2023 and so no comparison 

is shown for 2023.

5.  Non-Executive Directors receive fees only and do not receive any additional benefits or participate in a bonus arrangement. There were no increases to Non-Executive Directors’ 

fees in 2023. 

6.  Barry Gibson joined the Board during 2019. As he was not in role for the full 12 months of 2019, no comparison is shown for 2020. 
7. 
8.  The fees for Pierre Bouchut are denominated in Euros and the percentage changes in fees shown for him are as a result of foreign exchange movements, and partly in 2023 due 

In 2020, Barry Gibson, Pierre Bouchut and Virginia McDowell were all subject to a 20% reduction in fees for three months. 

to an increase in fees when he became Senior Independent Director in December 2023.

9.  Amanda Brown joined the Board during 2023 and so no comparisons are shown.
10.  Mark Gregory and Vicky Jarman joined the Board during 2021 and stepped down in 2023, therefore no comparisons are shown.
11.  David Satz joined the Board in 2020, therefore no comparison is shown for 2020 or 2021. David’s fees are denominated in US Dollars and the percentage change in fees shown 

for him are as a result of foreign exchange movements.

12.  Rahul Welde joined the Board during 2022, therefore no comparisons are shown.
13.  The all-colleague data is comprised of that used to calculate the CEO pay ratio. To eliminate the impact of changes in colleague numbers year-on-year this has been based on average 

base salary, benefits and annual bonus data.

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Annual Report on Remuneration

The 2023 Annual Report on Remuneration contains details of the remuneration paid and awarded to Directors during the financial year 
ended 31 December 2023. As an Isle of Man incorporated company, Entain is not subject to the UK remuneration reporting regulations 
which apply to UK-incorporated companies, nevertheless, this report has been prepared in accordance with the provisions of the 
Companies Act 2016, Schedule 8 of the Large and Medium Sized Companies Groups (Accounts and Reports) (Amendment) Regulations 
2013 (the “Regulations”), the Listing Rules of the UK Financial Conduct Authority and the UK Corporate Governance Code. An advisory 
resolution to approve the Annual Report on Remuneration and the Annual Statement will be put to shareholders at the 2024 AGM.

Single figure of remuneration table (audited)

The remuneration of Executive Directors, showing the breakdown between components with comparative figures for the prior financial 
year, is shown below. Figures provided have been calculated in accordance with the Regulations. Further information on the component 
elements is provided in subsequent sections.

Executive Directors

Stella David1

2023

2022

Jette Nygaard-Andersen2 2023

Rob Wood

Robert Hoskin3

2022

2023

2022

2023

2022

Base  

salary

£000

46

–

813

820

554

538

211

410

Benefits

Pension

Annual  
bonus

Long-term 
incentive4

£000

£000

£000

1

–

56

36

16

15

2

5

3

–

49

49

29

25

–

–

–

–

407

1,000

222

525

85

400

£000

500

–

–

–

–

1,450

–

1,263

Total 

£000

550

–

1,325

1,905

821

2,553

298

2,078

Total fixed 
remuneration

Total variable 
remuneration

£000

50

–

918

905

599

578

213

415

£000

500

–

407

1,000

222

1,975

85

1,663

1.  Stella David was appointed Interim CEO on 13 December 2023 having joined the Board as a Non-Executive Director in 2021. Fees paid during 2023 and 2022 for her role as a 

Non-Executive Director are shown on page 136. The amount shown as Long-term incentive represents the buy-out of a cash payment which Stella forfeit on her resignation as 
Chair of Vue International. This payment is due to be made in February 2026. It is not subject to performance conditions and so, in line with the Regulations, has been disclosed in 
2023, being the year of award.

2.  Jette Nygaard-Andersen stepped down from the Board on 13 December 2023.
3.  Robert Hoskin stepped down from the Board on 30 June 2023.
4.  The amounts shown in last year’s report for Rob Wood and Robert Hoskin in respect of the 2020 LTIP were calculated based on an assumed share price of 1,289p. The actual 
share price at vesting on 12 June 2023 was 1297.5p. The amounts shown for 2022 have been updated to reflect this change and the value of dividend equivalents payable. 
The proportion of the value of the 2020 LTIP that was attributable to share price appreciation is 40.3%.

Further information on the single figure of remuneration table

Base salary

Salaries are normally reviewed on 1 January each year.

Following the review that took effect 1 January 2023, the salaries of the Executive Directors were:

  Jette Nygaard-Andersen: £844,600

  Rob Wood: £554,300

  Robert Hoskin: £422,300

Stella David’s salary from her appointment as Interim CEO on 13 December 2023 was £874,200.

Benefits and pension

Executive Directors may receive benefits such as private medical, life insurance and car allowance.

Stella David received a car allowance of £25,000 p.a. and an allowance in lieu of an employer pension contribution equal to 6% of her 
base salary. 

Jette Nygaard-Andersen received a car allowance of £25,000 p.a. and an allowance in lieu of an employer pension contribution equal to 
6% of her base salary. A cash allowance was approved by the Remuneration Committee as Jette is a Danish tax resident and therefore 
not able to participate in any of the Group’s existing employee pension arrangements. The payment of a cash allowance in lieu of pension 
contributions of 6% of salary was included in our Directors’ Remuneration Policy that was approved at the 2023 AGM. The quantum 
is aligned to the maximum company contribution available to employees in the UK. Jette also received reimbursement of certain travel 
expenses incurred in undertaking her duties as a Director. The table above includes these expenses and the related tax.

Rob Wood received a car allowance of £10,700 p.a. and participated in the defined contribution pension arrangements which are 
available on the same basis as for other colleagues, receiving a company contribution of 4.5% of his base salary up until 30 June 2023. 
Following the update to our Directors’ Remuneration Policy, approved at the 2023 AGM, to allow payment of a cash allowance in lieu of 
pension contributions, from 1 July 2023 Rob received a company contribution into the pension plan of £833.33 per month. The difference 
between that and 6% of base salary was paid to him as a cash allowance.

Robert Hoskin opted out of the pension plan.

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2023 annual bonus

The Executive Directors, with the exception of Stella David, were eligible to participate in the annual bonus for 2023. Robert Hoskin and 
Jette Nygaard-Andersen were eligible to participate on a time pro-rated basis. 

The annual bonus framework for 2023 was based on performance against four key metrics for Entain: underlying Group operating profit, 
pre US joint venture (60%), NGR, including the US joint venture (20%), safer betting and gaming (15%) and customer (5%). At the start of 
the year the Committee set stretching goals for these metrics, was satisfied that these represented challenging but realistic targets, and 
that significant outperformance would be required to achieve a maximum payout.

The targets set for the financial and customer metrics, the performance achieved against all metrics, and the resulting payout are set out 
in the table below.

Metric

Weighting

Threshold

Target

Stretch

Actual

Underlying Group operating 
profit

60%

£705m

£723m

£759m

£642m

NGR

20% £5,613m

£5,787m

£5,961m

£5,409m

Safer betting and gaming

Customer (Net Promoter Score) 

15%

5%

See below

0

2

3

3.6

Payout as a % of 
maximum for 
each metric

Payout as a % of 
maximum bonus 
opportunity

0%

0%

100%

100%

0%

0%

15.0%

5.0%

20.0%

Total as a % of maximum opportunity

The safer betting and gaming metric comprised two equally weighted parts of 7.5% each (15% in total). 

In summary:

  UK market – based on the usage of our active account management tools amongst risk-assessed online customers and the 

implementation of ARC™ into our UK Retail business. Through our ARC™ platform, we are able to monitor and categorise player 
behaviour and interact with the customer to effectively influence behaviour, thereby providing a more positive and safer experience.

  Markets outside the UK – further deployment of ARC™’s advanced models and technologies tailored to each country’s regulatory 

requirements, culture and maturity, giving an opportunity to offer the same targeted interactions and overall experiences to a large 
number of our players around the globe.

In addition, a minimum level of completion of safer betting and gaming and other relevant training modules had to be achieved by our 
colleagues globally. 

EPIC Risk Management, the leading gambling harm minimisation consultancy, independently reviewed the work carried out and provided 
advice to the Sustainability & Compliance Committee which has enabled it to make the recommendation to the Committee that the 
stretch level of performance has been achieved and so a payout in full for this metric was appropriate. More detail on our approach to 
player protection can be found on pages 44 and 45.

The customer metric (representing 5% of the total bonus) was based on the achievement of a Net Promoter Score (“NPS”) target across 
our core brands. A three-month rolling average NPS at December 2023 of 3.6 was achieved which exceeded the stretch target, resulting 
in maximum payout for this metric.

In line with the provisions of the UK Corporate Governance Code, the Committee carefully considered whether the proposed outcome 
could be justified in the context of Entain’s overall performance. In doing so, it considered: 

  Business performance during 2023, including progress against financial, operational and strategic targets; 

  The quality of underlying earnings and whether any significant one-off factors influenced the results; 

  Our risk and reputational performance; 

  The individual performance of the Executive Directors; and

  Entain’s share price performance and the experience of our shareholders over the year.

The Committee noted the Group’s operational and financial progress during the year, as set out in the 2023 Group performance highlights 
in the Committee Chair’s letter on page 114. 

Taking all the above factors into account, the Committee considered that the outcome under the annual bonus was justifiable and a fair 
reflection of overall Entain performance during the year, and therefore concluded no further discretionary adjustments were necessary.

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The table below sets out the final outcome and annual bonus payable to each Executive Director for 2023.

Bonus opportunity (% of salary)

Salary eligible for 2023 bonus

Outcome:

– As % of maximum bonus

– As % of salary

– As £ amount

J Nygaard-Andersen

250%

£813,198

20%

50%

R Wood

200%

£554,300

20%

40%

£406,599

£221,720

R Hoskin

200%

£211,150

20%

40%

£84,460

Half of the total bonus is paid in cash following the year end, while half is deferred into shares under the Annual and Deferred Bonus Plan. 
These shares will vest after three years, subject to continued employment or approval of good leaver treatment, in line with the Plan rules, 
as is the case for Jette Nygaard-Andersen and Robert Hoskin.

2021 Long-Term Incentive Plan

The Long-Term Incentive Plan values shown in the single figure table for 2023 relate to the vesting of LTIP awards made in 2021. 
The targets attached to the 2021 LTIP awards and the performance outcome against these are set out below.

Metric

Relative TSR vs. FTSE 100

Weighting

One-third

Relative TSR vs. bespoke peer group1

One-third

Cumulative adjusted EPS

One-third

255p

296p

Threshold 
(25% vesting)

Maximum
(100% vesting)

Entain 
performance

Vesting as a % of 
maximum for  
each metric

Vesting

Median: 
13.0%

Upper quartile: 
45.5%

Median: 
8.4%

Upper quartile: 
46.1%

-15.5%

0% 

0% 

-15.5%

225.3p

0%

0% 

Total as a % of maximum opportunity

0%

0%

0% 

1.  The bespoke peer group comprised the following companies: 888 Holdings, Betsson, Caesars Entertainment, Evolution Gaming Group, Flutter Entertainment, Gamesys, 

International Game Technology, Kindred Group, Playtech, Rank Group and TabCorp Holdings.

Acknowledging that our TSR performance and resulting shareholder experience over the last three years had been disappointing, the 
Committee concluded that the formulaic outcome was fair and reasonable, and an appropriate reflection of Entain’s performance and 
value delivered to shareholders over the period. As a result, the LTIP awards made to the Executive Directors in 2021 will lapse in full.

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2023 Share plan awards

Share awards granted during 2023 (audited)

The table below sets out share awards granted to the Executive Directors during 2023 under the LTIP and Annual and Deferred Bonus 
Plan (“ADBP”).

Name

Award type

Grant date

Face value of 
award

Shares 
awarded1,2

% vesting 
at threshold 
performance

% vesting at 
maximum 
performance

Performance 
conditions

J Nygaard-Andersen

LTIP

16 June 2023

£3,800,700

ADBP 21 March 2023

£500,200

R Wood

LTIP

16 June 2023

£2,217,700

R Hoskin

ADBP 21 March 2023

ADBP 21 March 2023

£262,605

£200,080

316,198

38,805

184,459

20,372

15,522

16.7%

n/a

16.7%

n/a

n/a

100%

See below

n/a

None

100%

See below

n/a

n/a

None

None

1.  The LTIP awards were calculated, in line with the Plan rules, based on a share price of 1,202p (the closing share price on the day prior to grant).
2.  Consistent with the Directors’ Remuneration Policy, 50% of an Executive Director’s annual bonus is deferred into shares under the ADBP. The awards shown above were granted 
in respect of annual bonuses for the 2022 financial year. These awards will normally vest on 21 March 2026, the third anniversary of the grant, subject to continued employment 
or approval of good leaver treatment. The number of shares granted was calculated, in line with the Plan rules, based on a share price of 1,289p (the average price over the 
period 1 October to 31 December 2022).

The Committee have previously considered the difficulty in setting appropriately stretching but incentivising financial targets (such as 
EPS targets) for a three-year period, given the fast-changing external environment in which we operate and concluded that this can be 
addressed by basing our LTIP awards entirely on relative TSR metrics. This aligns management’s interests closely with the experience of 
investors and incentivises actions which enhance long-term value creation. Therefore, for the 2023 LTIP, 50% of the awards are based 
on TSR performance relative to the FTSE 100 and 50% on performance relative to an industry peer group. Performance for these awards 
will be measured over the period 1 January 2023 to 31 December 2025. The target ranges are set out below and reflect the changes 
the Committee set out when revising our Directors’ Remuneration Policy. This was approved at the AGM on 25 April 2023 and provided 
for increased maximum levels of award under the LTIP, accompanied by an increased level of stretch on performance conditions and a 
reduction in the level of vesting which would be achieved at threshold performance.

Metric

Relative TSR vs. FTSE 100

Relative TSR vs. bespoke peer group1

Weighting

50%

50%

Threshold 
(16.7% vesting)

Maximum 
(100% vesting)

Median

85th percentile

Straight-line vesting between threshold and maximum

1.  The bespoke peer group for the 2023 awards comprises the following companies: 888 Holdings, Aristocrat, Betsson, Caesars Entertainment, DraftKings, Evolution Gaming 

Group, Flutter Entertainment, International Game Technology, Kindred Group, MGM Resorts, Playtech, PointsBet, Rank Group, Rush Street Interactive and Sands LV.

The terms of the 2023 awards provide the Committee with the ability to review the outcome at vesting and to make appropriate adjustments 
if it concludes that participants have benefited from windfall gains over the performance period. The Committee also retains the ability, under 
the terms of the Policy, to exercise discretion to override the formulaic outcomes if it believes that the formulaic outturn is not appropriate.

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Shareholdings and share interests

Shareholding guidelines

Executive Directors are required to maintain a shareholding as determined by the Committee and retain this for a period following 
cessation of employment. Executive Directors are expected to build up their shareholding over a period of five years from the date of 
appointment as an Executive Director (or, if later, from the date of any change to the terms of the shareholding requirement). Shares that 
count towards the requirement are those that are beneficially owned, any vested share awards subject to a holding period and unvested 
deferred bonus shares (on an after-tax basis). The current shareholding requirements are:

  CEO – 450% of base salary.

  CFO & Deputy CEO – 350% of base salary.

In line with the provisions of the UK Corporate Governance Code, the Committee has implemented post-employment shareholding 
requirements for the Executive Directors to ensure that they remain aligned with shareholders for a period after they step down from 
the Board. The Committee expects Executive Directors to maintain 100% of their guideline (or their actual holding if lower) for two years 
following departure. Shares purchased by the Executive Directors out of their own funds will not count towards these guidelines. To assist 
in the implementation of the post-employment shareholding guideline our policy includes the potential to require leavers to deposit the 
requisite number of shares into a trust or nominee arrangement. In the case of good leavers, future vestings may be made subject to 
adherence to the shareholding requirement.

Share interests (audited)

As at 31 December 2023, the value of Stella David and Rob Wood’s shareholdings were £1.5m and £3.3m respectively. The value of Jette 
Nygaard-Andersen’s shareholding at 13 December 2023 (the date she stepped down from the Board) was £1.5m. The value of Robert 
Hoskin’s shareholding as at 30 June 2023 (the date he stepped down from the Board) was £5.2m. 

Executive Directors’ share interests as at 31 December 2023, or date of leaving the Board, are set out below.

Share interests 
subject to 
performance  
conditions2

Share interests not 
subject to 
 performance  
conditions3

Number of 
beneficially 
owned shares1

Share  

awards

Share  

options

Share  

awards

Share 
options

Total interests 
at 31 December 
2023

Value of shares 
held as % of 
base salary4

Shareholding 
requirement 
met?

112,186

–

225,037

352,058

–

–

–

–

85,610

47,866

–

–

–

353,539

–

82,156

–

36,686

112,186

763,819

624,961

472,381

128%

130%

449%

919%

N

N

Y

Y

J Nygaard-Andersen5

65,381

612,828

Name

S David

R Wood

R Hoskin6

1.  Beneficially owned shares include shares held directly or indirectly by connected persons. There were no changes in the number of beneficially owned shares for any Executive 

Director between 31 December 2023 and the date this report was signed.

2.  Share interests subject to performance conditions are those made under the LTIP. Awards to Jette Nygaard-Andersen and Rob Wood are granted in the form of conditional 

awards and those to Robert Hoskin are granted as nil-cost options.

3.  Share interests not subject to performance conditions are those made under the ADBP. Awards to Jette Nygaard-Andersen and Rob Wood are granted in the form of conditional 

awards and those to Robert Hoskin are granted as nil-cost options.

4.  In line with our shareholding policy, the value of shares held as a percentage of base salary includes shares owned by the Executive Directors and the after-tax shares held under 
the ADBP. The values of £1.5m, £1.5m, £3.3m and £5.2m for Stella David, Jette Nygaard-Andersen, Rob Wood and Robert Hoskin respectively are based on the closing share 
price at 29 December 2023 (994.2p).

5.  Jette Nygaard-Andersen stepped down from the Board on 13 December 2023. Under the terms of her exit, time pro-rating will be applied to her LTIP awards when she leaves 

employment on 13 December 2024.

6.  Robert Hoskin stepped down from the Board on 30 June 2023 and left employment on 31 August 2023. Under the terms of his exit his outstanding LTIP awards were time 

pro-rated to his employment end date and the values in the table above reflect this.

Executive Directors’ service contracts and external appointments

Executive Directors have rolling contracts, terminable by either party giving the appropriate notice.

Director

S David

R Wood

Date appointed

13 December 2023

5 March 2019

Arrangement

Service contract

Service contract

Notice period

12 months

12 months

Subject to Board approval, Executive Directors are able to accept appropriate outside Non-Executive Director appointments provided the 
aggregate commitment is compatible with their duties as Executive Directors. The Executive Directors concerned may retain fees paid 
for these services. Stella David is a Non-Executive Director of Norwegian Cruise Line Holdings Limited and of Bacardi Limited. Rob Wood 
does not currently hold any external appointments. While on the Board, Jette Nygaard-Andersen was a Non-Executive Director of 
Coloplast A/S.

134

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Report

Payments for loss of office (audited)

Jette Nygaard-Andersen
Jette Nygaard-Andersen stepped down from the Board as Chief Executive Officer on 13 December 2023, having held this role since 
January 2021. Jette originally joined the Board as a Non-Executive Director in November 2019. In line with her contractual entitlement to 
12 months’ notice, Jette remains employed and on garden leave until 13 December 2024. The Remuneration Committee considered the 
treatment of Jette’s remuneration and agreed the following:

  Salary and benefits paid up until 13 December 2024. Those received up to 13 December 2023, when Jette stepped down from the 
Board, are shown in the table on page 130. Salary and benefits received between 14 December and 31 December 2023 totalled 
£34,298.

  After careful consideration, the Committee agreed that Jette would be treated as a good leaver in accordance with the Remuneration 
Policy and the provisions of the incentive plan rules. As such, she retained her eligibility to receive an annual bonus in respect of 2023, 
subject to time pro-rating to 13 December 2023. Jette also retained her outstanding ADBP and LTIP share awards, which will continue 
to vest over their original timeframes. Her LTIP awards will be time pro-rated for time served up until 13 December 2024 and remain 
subject to their performance conditions and a two-year holding period. Their malus and clawback provisions will also remain in force.

  In line with our post-employment shareholding requirement policy, Jette will be required to meet her shareholding requirement 
of the lower of 450% of salary or her actual shareholding for two years following her termination date of 13 December 2024. 
The Remuneration Committee will consider withdrawing good leaver treatment if this requirement is not met.

  £10,500 (excluding VAT) was paid directly to Jette’s legal advisers in respect of legal services provided to her in connection with 

her termination.

  Provision of tax support in the UK and Denmark for all tax reporting periods impacted by remuneration received in relation to Jette’s 
employment with Entain. At her discretion, Jette also has the option to continue an existing executive mentoring arrangement until 
13 December 2024 and to receive outplacement support to a maximum cost of £50,000 (excluding VAT). In all cases, any payments will 
be made by Entain direct to the relevant provider. 

Robert Hoskin
Robert Hoskin stepped down from the Board as Chief Governance Officer (“CGO”) on 30 June 2023 and left employment on 31 August 
2023, after 18 years with the Group. The Remuneration Committee considered the treatment of Robert’s remuneration arrangements in 
the light of his role as CGO being redundant and agreed the following:

  Salary paid up until 31 August 2023, and medical insurance continuing until the end of the plan year (31 March 2024). Salary and 

benefits received up to 30 June 2023, when Robert stepped down from the Board, are shown in the table on page 130. Salary and 
benefits (including payment for accrued holiday) received between 1 July 2023 and 31 December 2023 totalled £84,137.

  In line with local legal requirements, a redundancy payment of £422,300, calculated in accordance with the Gibraltar Redundancy 

Pay Order.

  Payment in lieu of the balance of 12 months’ contractual notice period (£296,188).

  Given Robert’s role was redundant, the Committee was comfortable that he should be treated as a good leaver in accordance with 
the Remuneration Policy and the provisions of the incentive plan rules. As such, he retained his eligibility to receive a time pro-rated 
annual bonus plan for 2023 and retained his outstanding ADBP and LTIP share awards, which will continue to vest over their original 
timeframes. His LTIP awards were time pro-rated based on time served during the performance period and remain subject to their 
performance conditions and a two-year holding period. Their malus and clawback provisions will also remain in force.

  In line with our post-employment shareholding requirement policy, Robert will be required to meet his full shareholding requirement 

of 350% of salary for two years following his leave date of 31 August 2023. The Remuneration Committee will consider withdrawing 
good leaver treatment if this requirement is not met.

  £9,400 (excluding VAT) was paid directly to Robert’s legal advisers in respect of legal services provided to him in connection with 

his termination.

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Report

Chairman and Non-Executive Directors
Single figure of remuneration table (audited)

The remuneration of the Non-Executive Directors is shown below. 

Non-Executive Directors

Barry Gibson

Pierre Bouchut2

Amanda Brown3

Stella David4

Mark Gregory5

Vicky Jarman5

Virginia McDowell

David Satz6

Rahul Welde7

Former  
Non-Executive Directors8

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

Fees1 
£000

Benefits 
£000

Annual 
bonus 
£000

Long-term 
incentives 
£000

Pension 
£000

Total
£000

Total fixed 
remuneration

Total variable 
remuneration

450

450

112

106

13

–

176

155

18

106

14

85

107

106

94

95

85

42

–

42

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

450

450

112

106

13

–

176

155

18

106

14

85

107

106

94

95

85

42

–

42

450

450

112

106

13

–

176

155

18

106

14

85

107

106

94

95

85

42

–

42

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1.  Non-Executive Directors receive fees only and do not receive any additional benefits or participate in any incentive arrangements.
2.  Pierre Bouchut’s fees are denominated in Euros. The change in fee received in 2023 compared to 2022 reflects foreign exchange rate movements, along with an increase in fees 

when he was appointed as Senior Independent Director in December 2023.

3.  Amanda Brown joined the Board on 8 November 2023.
4.  Stella David was appointed as Interim CEO on 13 December 2023. Fees in the table above for 2023 reflect her appointment as a Non-Executive Director. Remuneration for her 

role as an Executive Director is shown in the table on page 130.

5.  Mark Gregory and Vicky Jarman resigned from the Board on 17 February 2023.
6.  David Satz’s fees are denominated in US Dollars. The change in fee received in 2023 compared to 2022 reflects foreign exchange rate movements.
7.  Rahul Welde joined the Board on 1 July 2022.
8.  Fees totalling £42,000 were paid to Non-Executive Directors in 2022 who stood down from the Board during that year.

136

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Report

Fee structure

During 2023, the Committee reviewed the Chairman’s annual fee. Based on an assessment of the time and commitment required for 
the role, including a comparison against relevant market reference points, the Committee determined an increase in the fee for the first 
time since 2019. Separately, fees for Non-Executive roles were also increased for the first time since 2016, based on an assessment of 
comparative market data and the increased commitment and complexity associated with performing these roles. The table below sets 
out the fee structure which will apply from 1 January 2024.

Chairman

Senior Independent Non-Executive Director

Board member

Chair of a Board Committee

Intercontinental travel allowance1

As at 1 January 2023

As at 1 January 2024

£450,000

£155,000

£525,000

£165,000 or €192,500

£85,000 or €100,000 or $117,000

£95,000 or €112,000 or $120,000

£21,000 or €25,000

£30,000 or €35,000 or $38,000

–

£6,000 or €7,000 or $7,500

1.  Where a Non-Executive Director is required to undertake intercontinental travel in the performance of their role, this allowance will be paid (for each trip) to acknowledge the 

additional time commitment involved. This allowance will not be payable to the Chairman.

Letters of appointment

Non-Executive Directors are appointed under letters of appointment and as such do not have service contracts. Apart from the Chairman, 
each Non-Executive Director is subject to an initial three-year term subject to annual re-election at the Company’s AGM.

All letters of appointment are available for viewing at the Company’s registered office and at the AGM.

Director

B Gibson

P Bouchut

A Brown

V McDowell

R Sandler

D Satz

R Welde

Date appointed

4 November 2019

13 September 2018

8 November 2023

6 June 2018

3 January 2024

22 October 2020

1 July 2022

Arrangement

Notice period 

Letter of appointment

Letter of appointment

Letter of appointment

Letter of appointment

Letter of appointment

Letter of appointment

Letter of appointment

3 months

3 months

3 months

3 months

3 months

3 months

3 months

Share interests (audited)

Non-Executive Directors’ share interests as at 31 December 2023, or date of leaving the Board if earlier, are set out below. With the 
exception of Amanda Brown who joined the Board in November 2023, all Non-Executive Directors (in post at 31 December 2023) held 
shares with a value in excess of 75% of their annual fee at 31 December 2023.

Director

B Gibson

P Bouchut

A Brown

M Gregory2

V Jarman2

V McDowell

D Satz

R Welde

Number of beneficially 
owned shares1

189,934

38,500

–

7,446

1,700

15,000

7,500

21,644

1.  Beneficially owned shares include shares held directly or indirectly by connected persons. There were no changes in the number of shares owned outright for any Non-Executive 

Director between 31 December 2023 and the date this report was signed.

2.  Mark Gregory and Vicky Jarman resigned from the Board on 17 February 2023. The beneficially owned shares shown for them reflect the position on that date.

Virginia McDowell
Chair of the Remuneration Committee

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Principal activity

Customer and creditor payment policy

Entain plc (the “Company”) and its subsidiaries (together the 
“Group”) is a major international sports-betting and gaming 
company operating both online and in the retail sector.

The Company is registered as a public limited company under 
the Isle of Man Companies Act 2006 and is listed in the Premium 
category on the Main Market of the London Stock Exchange.

Results and future performance

A review of the Group’s results and activities is covered within 
the Strategic Report on pages 8 to 87. This incorporates the 
Chairman’s statement, Chief Executive and Chief Financial Officer’s 
review, which include an indication of likely future developments.

Key performance indicators

Key performance indicators in relation to the Group’s activities are 
continually reviewed by senior management and are presented on 
page 23.

Dividends

An interim dividend of 8.9p per ordinary share was paid on 
22 September 2023 and a second interim dividend for 2023 of 8.9p 
per ordinary share was approved by the Board on 29 February 
2024, making a total dividend payment of £113m for the 2023 
full-year. The Board recognises the importance of dividends to 
shareholders, the strength of the operational performance of the 
business and our future prospects. The Board expects to continue 
with its progressive dividend policy during 2024.

Corporate Governance

The Directors recognise the importance of corporate governance 
and their associated report is set out on pages 88 to 139. 
The information in that section is deemed to form part of this 
Report and so fulfils the requirements of the corporate governance 
statement for the purposes of DTR 7.2.1.

As a company quoted on the Premium Main Market of the London 
Stock Exchange, the Company has adopted the 2018 UK Corporate 
Governance Code (“Code”), as amended from time to time, and will 
seek to comply with premium listed company norms to the extent 
appropriate for the size and nature of the Company.

The Group is committed to prompt payment of customer cash-out 
requests and maintains adequate cash reserves to cover customer 
withdrawals and balances.

During the year we have significantly reduced our digital payout 
and withdrawal timescales with payments typically being made to 
customers in most markets within 12 hours of receiving a customer 
instruction.

In the case of other creditors, it is the Group’s policy to agree terms 
at the outset of a transaction and ensure compliance with such 
agreed terms. In the event that an invoice is contested then the 
Group informs the supplier without delay and seeks to settle the 
dispute quickly.

Articles of Association

The Company’s Articles of Association may only be amended 
by special resolution at a general meeting of shareholders.

Directors

The Directors of the Company who were in office during the year, 
are disclosed on page 89.

The Company’s Articles of Association provide that any new 
Director appointed by the Board during the year, having not been 
previously elected by shareholders, may hold office only until the 
next AGM, when that Director must retire and stand for election at 
the meeting. The Articles also require one third of the Directors not 
newly appointed since the last AGM to seek re-election.

In compliance with the recommendation of the Code, all Directors 
will seek reappointment at the 2024 AGM, as they did in 2023.

Directors’ remuneration

The Executive Directors have Service Agreements and all the 
Non-Executive Directors have Letters of Appointment and the 
details of their key terms are set out in the Directors’ Remuneration 
Report. Details of remuneration of each Director are provided in the 
Remuneration Report on pages 113 to 137.

Powers of directors

Engagement with Employee Statements

This is discussed in the s172 Statement on pages 64 to 67, pages 
96 to 97 and page 126.

Subject to company law and the Company’s articles, the Directors 
may exercise all of the powers of the Company and may delegate 
their power and discretion to Committees. The articles give the 
Directors power to appoint and replace Directors.

Directors’ interests

This is reported in the Directors’ Remuneration Report on 
pages 133 and 134 and provides details of the interests of each 
Director, including details of current incentive schemes and long-
term incentive schemes, the interests of Directors in the share 
capital of the Company and details of their share interests as at 
31 December 2023.

Engagement with Stakeholder Statements

This is discussed in the s172 Statement on pages 64 to 67 and 
pages 96 to 97.

Research and development

The Group’s research and development is focused on the 
development and maintenance of the Entain platform and the 
production of its product portfolio, including ARCTM. The Group will 
continue to invest in research and development to ensure it remains 
well positioned to deliver sustainable growth.

For further details on the Group’s strategic priorities, see the 
Strategic Report.

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Conflicts of interest

Substantial shareholdings – Interests in voting rights

On appointment, each Director must notify the Company of their 
external board appointments, other significant commitments 
and any actual or potential conflicts of interest. Each Director is 
required to disclose actual or potential conflicts of interests to the 
Board and where actual or potential conflicts of interest arise, the 
relevant Director does not receive Board papers and is excluded 
from discussions and voting on the subject matter that gives rise 
to the conflict. The Board has a policy to identify and manage 
Directors’ conflicts or potential conflicts of interest. 

Directors’ Indemnities

The Company has entered into deeds of indemnity with each 
of the Directors, which comply with the Isle of Man Companies 
Act 2006. These remain in force as at the date of this report.

Diversity

Entain remains committed to establishing a 40% female Board in 
accordance with its own Board diversity policy and the external 
target of 40% as laid out in the FTSE Women Leaders Review by 
2025. With female representation on the Board at 33.3% as at the 
date of this report, the Board notes that it has not met all of the 
FCA board diversity targets laid out in the Listing Rules, however, 
it has met the targets relating to senior Board positions and ethnic 
diversity (see tables below). 

Number 
of board 
members

Percentage 
of the 
board

Number 
of senior 
positions 
on the 
board#

Number 
in executive
 management*

Percentage 
of executive 
management*

Men

Women

6

3

66.6%

33.3%

3

1

6

2

75%

25%

As at 21 February 2024, the Company had been notified in 
accordance with Chapter 5 of the Disclosure and Transparency 
Rules of the following interests in the Company’s Shares:

Shareholder

Number of Shares

% of Issued Share 
 Capital & Total
Voting rights1

The Capital Group 
Companies

Dodge & Cox

Blackrock Inc

Janus Henderson 
Group plc

Eminence Capital, 
LP

The Vanguard 
Group, Inc

85,626,652

58,512,293

45,562,418

32,126,154

30,054,030

26,991,121

13.40%

9.16%

7.13%

5.03%

4.7%

4.23%

1.  The Company had 638,799,891 ordinary shares in issue on 21 February 2024.

Use of financial instruments

The risk management objectives and policies of the Group are set 
out within Note 25 of the financial statements.

Political donations

The Company did not make any political donations or incur any 
political expenditure during 2023 (2022: Nil).

Insurance

The Company maintains a directors and officers’ liability insurance 
policy in respect of any legal costs that may be incurred against 
the Directors in dealing with any legal claims or investigations.

Number 
of board 
members

Percentage 
of the 
board

Number 
of senior 
positions 
on the 
board#

Number 
in executive
 management*

Percentage 
of executive 
management*

Annual General Meeting

The Company’s Annual General Meeting will be held on 24 April 
2024 at etc. venues, 200 Aldersgate, London, EC1A 4HD.

8

89%

4

6

75%

Independent Auditors

White 
British 
or other 
White 
(including 
minority-
White 
Groups)

Asian/ 
Asian 
British

1

11%

2

25%

# 

* 

 Senior positions on the Board comprise of the Chairman, Chief Executive Officer, 
Chief Financial Officer and Senior Independent Director.
 For the purposes of the FCA disclosures, ‘executive management’ refers to the 
Group’s executive committee, including the company secretary, but excluding 
administrative and support staff.

Share capital

Details of the Company’s authorised and issued share capital, 
together with details of the movement therein, are set out in 
Note 28 to the financial statements. This includes the rights and 
obligations attaching to shares and restrictions on the transfer 
of shares.

KPMG LLP (“KPMG”) has expressed its willingness to continue 
in office as auditor and a resolution to re-appoint KPMG will be 
proposed at the forthcoming AGM.

So far as the Directors are aware, there is no relevant audit 
information (as defined by Section 418 of the Companies Act 2006) 
of which the Company’s auditors are unaware, and each Director 
has taken all the steps that he or she ought to have taken as a 
Director in order to make himself or herself aware of any relevant 
audit information and to establish that the Company’s auditors are 
aware of that information.

On behalf of the Board:

J M Barry Gibson
Chairman

Entain plc  Annual Report 2023

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1 Overview14 Strategic report88 Governance146 Financial statements1 

Overview

8 

Strategic report

88  Governance

140  Financial statements

Financial  
statements

140

Entain plc  Annual Report 2023

In this section

141   Independent Auditor’s 

Report

160   Consolidated income 

statement

161   Consolidated statement 
of comprehensive income

162   Consolidated 
balance sheet

163   Consolidated statement 
of changes in equity

164   Consolidated statement  

of cash flows

165   Notes to the consolidated  
financial statements

215   Company income 

statement

216  Company balance sheet

217   Company statement of 
changes in equity

218   Notes to the Company 

financial statements

223  Glossary

224  Shareholder information

225  Corporate information

1. Our opinion is unmodified

In our opinion:

  the financial statements of Entain plc give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 

31 December 2023, and of the Group’s and of the Company’s profit for the year then ended;

  the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards 

Accounting Standards as adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union;

  the Parent Company financial statements have been properly prepared in accordance with UK accounting standards, including FRS 

101 Reduced Disclosure Framework; and

  the Group and Parent Company financial statements have been prepared in accordance with the requirements of the Isle of Man 

Companies Act 2006.

What our opinion covers

We have audited the Group and Parent Company financial statements of Entain plc (“the Company”) for the year ended 31 December 
2023 (FY23) included in the Annual Report, which comprise:

Group

Parent Company (Entain plc)

  Consolidated income statement

  Company income statement 

  Consolidated statement of comprehensive income

  Company balance sheet 

  Consolidated balance sheet 

  Company statement of changes in equity

  Consolidated statement of changes in equity

  Consolidated statement of cash flows

Notes 1 to 19 to the Parent Company financial statements, 
including the accounting policies in note 3

Notes 1 to 36 to the Group financial statements, including the 
accounting policies in note 4.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities are described below. We believe that the audit evidence we have obtained is a sufficient and appropriate basis for 
our opinion. Our audit opinion and matters included in this report are consistent with those discussed and included in our reporting to the 
Audit Committee (“AC”).

We have fulfilled our ethical responsibilities under, and we remain independent of the Group in accordance with, UK ethical requirements 
including the FRC Ethical Standard as applied to listed public interest entities.

Entain plc  Annual Report 2023

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1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s ReportKey Audit Matters

Vs FY22 

Item

Revenue recognition from 
online operations

çè

4.1

Complex accounting and 
sensitivity to significant 
assumptions relating to 
the acquisitions of TAB 
New Zealand and STS 
Holdings S.A.

Recoverability of parent 
Company’s investments 
in subsidiaries

é

4.2

çè

4.3

2. Overview of our audit

Factors driving our 
view of risks 

Having taken due consideration of the current economic 
environment and activity of the Group in the period, we 
have identified an additional key audit matter relating to 
acquisition accounting. 

We consider the level of risk relating to revenue recognition 
from online operations is stable compared to FY22 as the 
company’s growth in the period has reduced compared to 
previous periods. The Group has entered a number of new 
territories in the period where there are online operations 
but we do not consider the level of risk to be the same as 
those that we have linked to our revenue key audit matter.

The Group’s reliance on complex IT systems for the 
processing of revenue transactions relating to online 
operations could result in incorrect reporting of revenue 
from aggregated systematic calculation errors. In addition, 
we identified a fraud risk related to possible manipulation 
of revenue by manual journals. 

The Group has undertaken several acquisitions in the 
period. The transaction to acquire NZ Ent Limited (“TAB 
New Zealand”) has a complex contingent consideration 
arrangement and the variable contingent consideration is 
sensitive to changes in key assumptions. The acquisition of 
STS Holdings S.A. is significant in value and the purchase 
price allocation is sensitive to changes in key assumptions. 

Recoverability of investments in subsidiaries remains our 
biggest focus in the audit of the parent Company, Entain 
plc, due to their materiality in the context of the parent 
Company financial statements.

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interaction

During the year, the AC met 5 times. KPMG are invited to attend all AC meetings and are provided with an 
opportunity to meet with the AC in private sessions without the Executive Directors being present. For each Key 
Audit Matter, we have set out communications with the AC in section 6, including matters that required particular 
judgement for each. 

The matters included in the Audit Committee Chair’s report on page 104 are materially consistent with our 
observations of those meetings.

Total audit fee

Audit related fees  
(including interim review)

Other services

Non-audit fee as a % of total 
audit and audit related fee %

£3.6m

£0.5m

£0.2m

4.9%

Date first appointed

6 June 2018

Uninterrupted audit tenure

6 years

Next financial period  
which requires a tender

Tenure of Group 
engagement partner

Average tenure of  
component signing partners

2028

3 years

2 years

Our independence

We have fulfilled our ethical responsibilities and remain 
independent of the Group in accordance with UK ethical 
requirements, including the FRC Ethical Standard as 
applied to listed public interest entities.

Apart from the matter noted below, we have not 
performed any non-audit services during the year ended 
31 December 2023 or subsequently which are prohibited 
by the FRC Ethical Standard.

We have identified that a KPMG member firm provided 
access to an application to an entity that is part of a group 
of companies acquired by the Group in August 2023. 
Transition rules meant that continued provision of access 
was not permitted beyond three months after acquisition 
by the Group. Access to the application was terminated 
at the end of January 2024. Therefore, a non-permitted 
service was provided in late 2023 and January 2024. 
The application assists entities with compliance with 
disclosures relating to local taxation. The provision of this 
service did not involve advocacy nor any management 
decision making, and they had no impact on financial 
statements. The fees were not significant to any party and 
the entity involved is not in scope for the group audit.

In our professional judgment, we confirm that based on 
our assessment of the breach, our integrity and objectivity 
as auditor has not been compromised and we believe that 
an objective, reasonable and informed third party would 
conclude that the provision of this service would not impair 
our integrity or objectivity for any of the impacted financial 
years. The audit committee have concurred with this view.

We were first appointed as auditor by the shareholders 
for the year ended 31 December 2018. The period of 
total uninterrupted engagement is for the six financial 
years ended 31 December 2023. These are the third 
set of the Group’s financial statements signed by Mark 
Flanagan. Previously Mark was a Key Partner involved in 
the engagement, and therefore he is required to rotate off 
after seven years of his involvement in the engagement. 
Therefore, Mark will be required to rotate off after the 
FY24 audit.

The average tenure of partners responsible for component 
audits as set out in section 7 below is two years, with the 
shortest being one and the longest being three.

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1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s ReportMateriality  
(item 6 below)

The scope of our work is influenced by our view of 
materiality and our assessed risk of material misstatement. 

We have determined overall materiality for the Group 
financial statements as a whole at £45m (FY22: £40m) 
and for the Parent Company financial statements as a 
whole at £22m (FY22: £20m). 

Consistent with FY22, we determined that revenue remains 
the benchmark for the Group. We consider total revenue 
to be the most appropriate benchmark as the Group is 
still going through an acquisitive stage and BetMGM, the 
Group’s joint venture continues to be in a start-up phase. 
Because of BetMGM still being in a start-up phase, and 
Entain recognising their share of the loss from joint ventures, 
the Group as a whole, generated a loss before tax from 
continuing operations in the period. Furthermore, total 
revenue is seen as a key metric to users of the financial 
statements, as demonstrated by the Group’s communications 
to investors. As such, we based our Group materiality on 
revenue, of which it represents 0.9% (FY22: 0.9%). 

Materiality for the Parent Company financial statements was 
determined with reference to a benchmark of Parent Company 
total assets of which it represents 0.3% (FY22: 0.4%). 

Group

GPM

HCM

PLC

LCM

45

40

33.75

36

30

30

22

22

20

20

AMPT

2.25

2.0

  FY23 £m 

    FY22 £m

Group  Group Materiality 
GPM 
HCM 
PLC 
LCM 
AMPT  Audit Misstatement Posting Threshold

Group Performance Materiality 
Highest Component Materiality 
Parent Company Materiality 
Lowest Component Materiality 

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Group scope  
(item 7 below)

We have performed risk assessment and planning 
procedures to determine which of the Group’s components 
are likely to include risks of material misstatement to 
the Group financial statements, the type of procedures 
to be performed at these components and the extent of 
involvement required from our component auditors around 
the world.

Of the Group’s twenty (FY22: eleven) reporting 
components, we subjected five (FY22: five) to full scope 
audits for group purposes and two (FY22: none) to 
specified risk-focused audit procedures. Specified risk-
focused procedures over revenue were performed on those 
components as they were the next largest component, 
which had grown at a quicker rate than the remainder of 
the Group’s core markets which altered the risk profile of 
the Group. 

The group operates a centralised IT function that supports 
IT processes for certain components. The IT function is 
geographically spread across Hyderabad (India), Gibraltar, 
Stratford (UK) and Vienna (Austria). The transactions 
processed by these IT systems are included in the financial 
information of the reporting components it services 
and therefore it is not a separate reporting component. 
This service centre is subject to specified risk-focused 
audit procedures, predominantly the testing of the relevant 
general IT control environment (“GITCs”) and automated IT 
application controls.

The components within the scope of our work accounted 
for the percentages illustrated opposite.

9%

In addition, we have performed Group level analysis on the 
remaining components to determine whether further risks 
of material misstatement exist in those components. 

We consider the scope of our audit, as communicated to 
the Audit Committee, to be an appropriate basis for our 
audit opinion.

 2022 Full scope audits

 2022 Remaining components

 2023 Specified risk-focused procedures

 2023 Full scope audits

 2023 Remaining components

1.  Calculated by adding the Group’s share of revenue from its joint ventures 

to the Group’s revenue figure

8%

4%

19%

81%

88%

Total profits and losses that made 
up group profit before tax

3%

2%

98%

97%

Net assets

22%

17%

83%

69%

Revenue

19%

7%

15%

85%

74%

Revenue including share of 
revenue from joint ventures1

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1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s ReportThe impact of 
climate change 
on our audit

We have considered the potential impacts of climate change on the financial statements as part of our planning 
of the audit. The Group has set out its commitment to be carbon net zero by 2035 including a reduction in scope 
1, 2 and 3 emissions by 2027. The Group’s business model does not include high polluting activities and further 
information about the Group’s identified climate risks is provided in the “Task Force for Climate-related Financial 
Disclosures Statement”. 

As part of our risk assessment, KPMG have inquired with the Group’s head of ESG to understand the climate 
change risks to the Group, the impact of their net zero commitment and what they have assessed the impact of 
these are on the financial statements. We have also read meeting minutes of the Group’s ESG committee and 
applied our knowledge of the Group and sector in which it operates to understand the extent of the potential 
impact of climate change risks on the Group’s financial statements. Considering the nature of the Group’s assets 
and liabilities and taking account the headroom on goodwill and indefinite life intangibles impairment testing, 
there was no significant impact on our key audit matters or other key areas of our audit. 

We have read the Group’s Task Force for Climate-Related Financial Disclosures in the front half of the annual 
report and considered consistency with the financial statements and our audit knowledge. 

3. Going concern, viability and principal risks and uncertainties

The directors have prepared the financial statements on the going concern basis as they do not intend to liquidate the Group or the Parent 
Company or to cease their operations, and as they have concluded that the Group’s and the Parent Company’s financial position means 
that this is realistic. They have also concluded that there are no material uncertainties that could have cast significant doubt over their 
ability to continue as a going concern for at least a year from the date of approval of the financial statements (“the going concern period”).

Going concern

We used our knowledge of the Group, its industry, and the general 
economic environment to identify the inherent risks to its business model 
and analysed how those risks might affect the Group’s and Company’s 
financial resources or ability to continue operations over the going concern 
period. The risks that we considered most likely to adversely affect the 
Group’s and Company’s available financial resources and/or metrics 
relevant to debt covenants over this period were: 

  The impact of a significant change in the Group’s gaming tax profile, 

including changes in key geographies;

  The impact of significant changes in the regulatory environment 
affecting the Group’s ability to operate in certain territories; and

  The impact of a cyber security failing affecting the Group’s operating 

systems for a significant portion of the going concern period. 

We also considered less predictable but realistic second order impacts, 
such as the impact of the political changes, which could result in a rapid 
reduction of available financial resources.

We considered whether these risks could plausibly affect the liquidity or 
covenant compliance in the going concern period by comparing severe, but 
plausible downside scenarios that could arise from these risks individually 
and collectively against the level of available financial resources and 
covenants indicated by the Group’s financial forecasts.

We assessed the completeness and accuracy of the going concern disclosure. 

Accordingly, based on those procedures, we found the directors’ use of the 
going concern basis of accounting without any material uncertainty for 
the Group and Parent Company to be acceptable. However, as we cannot 
predict all future events or conditions and as subsequent events may result 
in outcomes that are inconsistent with judgements that were reasonable 
at the time they were made, the above conclusions are not a guarantee 
that the Group or the Parent Company will continue in operation.

Our conclusions

  We consider that the directors’ 
use of the going concern basis 
of accounting in the preparation 
of the financial statements 
is appropriate;

  We have not identified, and 
concur with the directors’ 
assessment that there is not, 
a material uncertainty related 
to events or conditions that, 
individually or collectively, may 
cast significant doubt on the 
Group’s or Parent Company’s 
ability to continue as a going 
concern for the going concern 
period; and

  We have nothing material 
to add or draw attention to 
in relation to the directors’ 
statement in note 2 to 
the consolidated financial 
statements on the use of 
the going concern basis of 
accounting with no material 
uncertainties that may cast 
significant doubt over the Group 
and Parent Company’s use of 
that basis for the going concern 
period, and we found the going 
concern disclosure in note 2 to 
be acceptable.

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1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s ReportOur reporting

We have nothing material to add 
or draw attention to in relation to 
these disclosures.

We have concluded that 
these disclosures are 
materially consistent with the 
financial statements and our 
audit knowledge.

Disclosures of 
emerging and 
principal risks 
and longer-term 
viability

Our responsibility

We are required to perform procedures to identify whether there is a 
material inconsistency between the directors’ disclosures in respect of 
emerging and principal risks and the viability statement, and the financial 
statements and our audit knowledge. 

Based on those procedures, we have nothing material to add or draw 
attention to in relation to:

  the directors’ confirmation within the Viability Statement on page 87 
that they have carried out a robust assessment of the emerging and 
principal risks facing the Group, including those that would threaten its 
business model, future performance, solvency and liquidity;

  the Principal Risks disclosures describing these risks and how emerging 

risks are identified and explaining how they are being managed and 
mitigated; and

  the directors’ explanation in the Viability Statement of how they have 

assessed the prospects of the Group, over what period they have done 
so and why they considered that period to be appropriate, and their 
statement as to whether they have a reasonable expectation that 
the Group will be able to continue in operation and meet its liabilities 
as they fall due over the period of their assessment, including any 
related disclosures drawing attention to any necessary qualifications 
or assumptions.

Our work is limited to assessing these matters in the context of only 
the knowledge acquired during our financial statements audit. As we 
cannot predict all future events or conditions and as subsequent events 
may result in outcomes that are inconsistent with judgements that were 
reasonable at the time they were made, the absence of anything to report 
on these statements is not a guarantee as to the Group’s and Parent 
Company’s longer-term viability.

4. Key audit matters

What we mean

Key audit matters are those matters that, in our professional judgment, were of most significance in the audit of the financial 
statements and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by us, 
including those which had the greatest effect on:

  the overall audit strategy; 

  the allocation of resources in the audit; and

  directing the efforts of the engagement team. 

We include below the Key Audit Matters in decreasing order of audit significance together with our key audit procedures to address those 
matters and our findings from those procedures in order that the Company’s members, as a body, may better understand the process 
by which we arrived at our audit opinion. These matters were addressed, and our findings are based on procedures undertaken, for the 
purpose of our audit of the financial statements as a whole. We do not provide a separate opinion on these matters.

4.1 Revenue from 
online operations 
(group)

Financial Statement Elements

Our assessment of risk vs FY22

Our findings

FY23

FY22

£3,366.6m

£2,998.5m

Revenue  
from online  
operations

çè

We consider the level of 
risk relating to revenue 
recognition from online 
operations is stable 
compared to FY22 as there 
have been no significant 
changes in the nature or 
complexity of the online 
operations.

FY23: Our testing identified no 
errors in the recording of revenue 
transactions for the revenue from 
Online operations

FY22: No errors identified

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1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s Report4.1 Revenue from 
online operations 
(group) 
continued

Description of the  
Key Audit Matter

Risk of data  
processing error

Revenue streams are computed 
and recorded on highly complex 
IT systems that process a high 
volume of low value transactions, 
with the gaming and betting 
platforms and customer 
wallets (together “platform”) 
being the key elements. 
Aggregated systematic errors 
in calculations could result in 
incorrect reporting of revenue 
from online operations.

Risk of fraud

We have identified a fraud 
risk that revenue from online 
operations could be manipulated 
through manual journals in 
order to inflate results or reach 
bonus incentives.

Our response to the risk

Our procedures included:

Controls: For the Group’s in-house systems we utilised our own IT 
auditors to assess the relevant IT systems and controls by:

  Understanding the data flow in the online betting environment by 

observing bets placed from the customer-facing systems and tracing 
the transactions to the platform, and then from the data warehouse 
(storage) to the financial information systems (accounting records) 
to assess whether the information is passed appropriately from one 
system to another; 

  Testing operating effectiveness of relevant general IT controls 

(“GITCs”) including access to programs and data and program change 
– specifically evaluating account set-up and termination of users, 
password restrictions, users with privileged access and program 
change controls; 

  Assessing the impact of GITCs deficiencies and performing additional 
audit procedures as needed, for example where unauthorised users 
were identified, we tested whether those users had inappropriately 
accessed the system;

  Testing automated controls around wallet deposits/ withdrawals, 
placing and settlement of bets, and calculation of revenue through 
placing test bets.

Tests of details (tracing and vouching): We assessed the 
appropriateness of revenue by performing the following:

  To address the identified risks, including the fraud risk, comparing 

the cash movements in the customer wallets in aggregate to revenue 
recognised from online operations throughout the period. As part of 
this comparison, for the cash movements relating to the Payment 
Service Provider (“PSP”) receivable, we obtained a summary of 
movements for the year and agreed a sample of non-customer 
cash movements to external documentation, for example funding, 
settlements and charges to either PSP or bank statements. For other 
material reconciling items between the cash movements and the 
revenue recognised, we critically assessed the appropriateness of 
these items and, where relevant, obtained supporting documentation.

Communications with the Entain plc’s Audit Committee

Our discussions with and reporting to the Audit Committee included:

  Our approach to the audit of revenue from Online operations including details of our planned substantive 

procedures and the extent of our control reliance;

  Discussions on the effectiveness of the general IT environment.

Areas of particular auditor judgement

We did not identify any areas of particular auditor judgement in relation to this key audit matter. 

Our findings

We assessed the impact of identified control deficiencies and considered the effect on our substantive 
testing. Based on the control mitigation testing that we performed, we were not required to significantly 
expand the extent of our planned detailed testing. Our testing identified no errors in the recording of 
revenue transactions for the revenues from online operations (FY22: No errors identified).

Further information in the Annual Report and Accounts: See the Audit Committee Report on page 104 for details on how the Audit 
Committee considered the revenue from online operations.

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1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s Report4.2 complex
accounting
and sensitivity
to significant
assumptions
relating to the
acquisiton of tab
new zealand and
sts holdings s.A.

Financial Statement Elements

Our assessment of risk vs FY22

Our findings

FY23: Balanced

FY22: New key audit matter

FY23

FY22

£374.1m 

£nil 

£401.3m

£nil

é

£1,112.1m

£nil

The Group has undertaken 
several acquisitions in the 
period. The transaction to 
acquire TAB New Zealand 
has a complex contingent 
consideration arrangement 
and large variable 
contingent consideration 
is sensitive to changes 
in key assumptions. The 
acquisition of STS Holdings 
S.A. is significant in value 
the purchase price allocation 
is sensitive to changes in key 
assumptions.

Goodwill – 
arising from 
the acquisition 
of STS Holding 
S.A. 

Intangible 
assets – 
arising from 
the acquisition 
of STS Holding 
S.A 

Deferred and 
contingent 
consideration 
recognised on 
the acquisition 
of TAB New 
Zealand

Description of the Key Audit Matter

Our response to the risk

Complexity and sensitivity

TAB New Zealand

The recognition of the contingent consideration paid 
to the New Zealand government, being the owner of 
the TAB New Zealand brand, results in a significant 
judgement as to whether this forms part of the 
consideration payable as these are ongoing payments 
made to the former owner who will continue to provide 
a regulatory framework.

Additionally, the contingent consideration that will be 
paid over the 25-year period is sensitive to changes 
in key assumptions including revenue growth, costs 
associated with revenue as defined by the share 
purchase agreement (‘SPA’) and WACC.

We performed the tests below rather than seeking 
to rely on any of the Company’s controls because the 
nature of the balances is such that we would expect 
to obtain audit evidence primarily through the detailed 
procedures described.

TAB New Zealand

Tests of details: For TAB New Zealand we have 
critically assessed the SPA by reading the agreement 
and understanding the business including the 
involvement with the New Zealand government to 
assess whether the variable contingent consideration 
payable to the New Zealand government forms 
part of consideration in accordance with ‘IFRS 3 
Business Combinations’.

We have benchmarked the director’s key assumptions 
which have been applied in determining the fair value 
of variable contingent consideration at acquisitions 
against our knowledge of historical acquisitions and 
third-party market data. The key assumptions are 
revenue growth rates, adjusted gross profit margin 
and discount rate. 

Our valuation expertise: Involving our own valuation 
professional with specialised skills and knowledge, 
who assisted in independently developing a range of 
post-tax discount rates using publicly available market 
data for comparable companies and comparing these 
rates to those utilised by management to assess 
their reasonableness.

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STS Holdings S.A.

STS Holdings S.A.

The valuation of intangible assets involves significant 
judgement as it requires management’s use of 
assumptions including revenue growth, customer 
churn rates and the application of a discount rate that 
is reflective of the risks of the business.

Tests of details: We assessed the director’s 
calculation of the valuation of intangible assets for 
STS Holdings S.A. by benchmarking their assumptions 
against our knowledge of historical acquisitions 
and third-party market data. The key assumptions 
considered for STS Holdings S.A. were projected 
revenue, long-term growth rates, customer churn and 
post-tax discount rates.

  We assessed the reasonableness of the cash flows 
used in valuation models by benchmarking the key 
assumptions adopted against our knowledge of 
historical acquisitions and third-party market data;

  We challenged management by considering 

the rationale for the business combination and 
comparing the expected synergies to the amount of 
residual goodwill in the context of consideration and 
the fair value adjustments applied; 

  Developed our own independent range of post-tax 
discount rates using publicly available market data 
for comparable companies and comparing these 
rates to those utilised by management to assess 
their reasonableness.

TAB New Zealand and STS Holdings S.A.

Assessing valuer’s credentials: We assessed 
the competence and objectivity of the third-party 
valuation experts engaged by the Group; and

Assessing transparency: Assessing whether the 
Group’s disclosures detail the key estimates and 
sensitivities including any impact of reasonably 
possible changes to key assumptions with regard 
to the goodwill, intangible assets and contingent 
consideration arising from the acquisitions.

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Our discussions with and reporting to the Audit Committee included:

  Our approach to the audit of acquisition accounting for TAB New Zealand and STS Holdings S.A. 

including details of our planned substantive procedures and the extent of our control reliance;

  Our results relating to the audit of acquisition accounting for TAB New Zealand and STS Holdings 

S.A. including our conclusion in relation to the estimates that management have made for calculating 
intangible assets.

Areas of particular auditor judgement

The areas of particular audit judgement for the TAB New Zealand acquisition was the treatment of contingent 
consideration and key assumptions adopted. 

For the STS Holdings S.A. acquisition, auditor judgement was exercised relating to the key assumptions used by 
the Group.

Our findings

We found that management had appropriately included all components of consideration in determining the 
total consideration for the acquisition of TAB New Zealand. In addition, we deemed the assumptions used by 
management in the calculation of contingent consideration to be balanced. 

For the STS Holdings S.A. acquisition, we deemed the assumptions used by the Group in the calculation of the 
goodwill and intangible assets for STS to be balanced. (FY22: Not applicable).

Further information in the Annual Report and Accounts: See the Audit Committee Report on page 104 for details on how the Audit 
Committee considered the complex accounting and sensitivity to significant assumptions relating to the acquisition of TAB New Zealand 
and STS Holdings S.A.

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1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s Report4.3 Recoverability 
of parent 
company’s 
invesments in 
subsidiaries (parent 
company)

Financial Statement Elements

Our assessment of risk vs FY22

Our findings

FY23

FY22

Investments 
in 
subsidiaries

£5,635.2m

£4,845.6m

çè

We have not identified any 
significant changes to our 
assessment of the level of 
risk relating to recoverability 
of parent company’s 
investments in subsidiaries 
compared to FY22.

FY23: Balanced

FY22: Balanced

Description of the Key Audit Matter

Our response to the risk

Low risk, high value

The carrying amount of the parent Company’s 
investments in subsidiaries represents 89% 
(FY22: 85%) of the parent Company’s total assets. 
Their recoverability is not at a high risk of significant 
misstatement or subject to significant judgement. 
However, due to their materiality in the context of 
the parent Company financial statements, this is 
considered to be the area that had the greatest effect 
on our overall parent Company audit.

We performed the tests below rather than seeking 
to rely on any of the Company’s controls because the 
nature of the balances is such that we would expect 
to obtain audit evidence primarily through the detailed 
procedures described. 

Our procedures included:

  We compared the carrying amount of investments 
in subsidiaries with the relevant subsidiaries’ draft 
balance sheets to identify whether their net assets, 
being an approximation of the minimum recoverable 
amount of the related investments and amounts 
owed by subsidiary undertakings, were in excess of 
their carrying amount.

Communications with the Entain plc’s Audit Committee

Our discussions with and reporting to the Audit Committee included:

  Our approach to the audit of investments in subsidiaries, including details of our planned substantive 

procedures, and that we would not seek to place reliance on controls. 

  Our conclusion on the procedures performed.

Areas of particular auditor judgement

We did not identify any areas of particular auditor judgement in relation to this key audit matter.

Our findings

We found the company’s conclusion that there is no impairment of investments in subsidiaries to be balanced. 
(FY22: balanced).

Further information in the Annual Report and Accounts: See the Audit Committee Report on page 104 for details on how the Audit 
Committee considered the recoverability of parent company’s investments in subsidiaries.

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5. Our ability to detect irregularities, and our response

Fraud – identifying and responding to risks of material misstatement due to fraud

Fraud risk 
assessment 

To identify risks of material misstatement due to fraud (“fraud risks”) we assessed events or conditions that 
could indicate an incentive or pressure to commit fraud or provide an opportunity to commit fraud. Our risk 
assessment procedures included:

  Enquiring of directors, the audit committee, internal audit and inspection of policy documentation as to the 

Group’s high-level policies and procedures to prevent and detect fraud, including the internal audit function, 
and the Group’s channel for “whistleblowing”, as well as whether they have knowledge of any actual, 
suspected or alleged fraud.

  Reading Board, audit committee, and remuneration committee minutes. 

  Considering remuneration incentive schemes and performance targets for directors and how these are 

impacted by separately disclosed items.

  Using analytical procedures to identify any unusual or unexpected relationships.

  Our forensic specialists assisted us in identifying key fraud risks. This included holding a discussion with the 

engagement partner and team and assisting with designing relevant audit procedures to respond to the 
identified fraud risks.

Risk  
communications

Fraud risks

We communicated identified fraud risks throughout the audit team and remained alert to any indications of 
fraud throughout the audit. This included communication from the Group audit team to full scope component 
audit teams of relevant fraud risks identified at the Group level and request to full scope component audit teams 
to report to the Group audit team any instances of fraud that could give rise to a material misstatement at the 
Group level.

As required by auditing standards, and taking into account possible pressures to meet profit targets and bonus 
incentives, we perform procedures to address the risk of management override of controls and the risk of 
fraudulent revenue recognition, in particular the risk that revenue from the Group’s online operations is at risk 
of being overstated due to manual manipulation, that management may be in a position to make inappropriate 
accounting entries, and the risk of bias in accounting estimates and judgements such as accounting for 
acquisitions and the recognition of intangible assets, provisions for impairment and pension assumptions.

We did not identify any additional fraud risks.

Link to KAMS

Further detail in respect of online revenue recognition is set out in the key audit matter disclosure in section 4.1 
of this report.

Procedures to 
address fraud risks

We also performed procedures including:

  Identifying journal entries and other adjustments to test for all full scope components based on high 
risk criteria for each component and comparing the identified entries to supporting documentation. 
These included: postings between unusual accounts for revenue, cash and assets; entries without a 
description or with a description of senior management; unexpected entries that credit adjusted EBTIDA and 
debit other areas of the income statement; and entries by users who seldom post journals. 

  Evaluated the business purpose of significant unusual transactions. 

  Assessing whether significant accounting estimates are indicative of a potential bias.

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1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s ReportLaws and regulations – identifying and responding to risks of material misstatement relating to compliance with laws 
and regulations

Laws and 
regulations risk 
assessment 

We identified areas of laws and regulations that could reasonably be expected to have a material effect on the 
financial statements from our general commercial and sector experience, inspection of industry publications 
and through discussion with the Directors and other management (as required by auditing standards), and 
from inspection of the Group’s regulatory and legal correspondence and discussed with the directors and other 
management the policies and procedures regarding compliance with laws and regulations.

As the Group is regulated, our assessment of risks involved gaining an understanding of the control environment 
including the entity’s procedures for complying with regulatory requirements.

Risk  
communications

We communicated identified laws and regulations throughout our team and remained alert to any indications 
of non-compliance throughout the audit. This included communication from the Group audit team to full-scope 
component audit teams of relevant laws and regulations identified at the Group level, and a request for full 
scope component auditors to report to the Group audit team any instances of non-compliance with laws and 
regulations that could give rise to a material misstatement at the Group level.

Direct laws 
context and link to 
audit

Most significant 
indirect law/
regulation areas

Context

Context of the 
ability of the audit 
to detect fraud or 
breaches of law or 
regulation

The potential effect of these laws and regulations on the financial statements varies considerably.

Firstly, the Group is subject to laws and regulations that directly affect the financial statements including 
financial reporting legislation (including related companies legislation), and taxation legislation and we assessed 
the extent of compliance with these laws and regulations as part of our procedures on the related financial 
statement items.

Secondly, the Group is subject to many other laws and regulations where the consequences of non-compliance 
could have a material effect on amounts or disclosures in the financial statements, for instance through the 
imposition of fines or litigation or the loss of the Group’s licence to operate. We identified the following areas 
as those most likely to have such an effect: anti-bribery and corruption, recognising the nature of the Group’s 
operations, betting and gaming regulation and responsible gaming legislation across all of the territories where 
the Group generates material revenues. 

For the matters discussed in note 33 we assessed disclosures against our understanding from inspection of 
correspondence received by the entity and inquiries with external legal counsel.

Auditing standards limit the required audit procedures to identify non-compliance with these laws and 
regulations to enquiry of the directors and other management and inspection of regulatory and legal 
correspondence, if any. Therefore, if a breach of operational regulations is not disclosed to us or evident from 
relevant correspondence, an audit will not detect that breach.

Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected some 
material misstatements in the financial statements, even though we have properly planned and performed our 
audit in accordance with auditing standards. For example, the further removed non-compliance with laws and 
regulations is from the events and transactions reflected in the financial statements, the less likely the inherently 
limited procedures required by auditing standards would identify it.

In addition, as with any audit, there remained a higher risk of non-detection of fraud, as fraud may involve 
collusion, forgery, intentional omissions, misrepresentations, or the override of internal controls. Our audit 
procedures are designed to detect material misstatement. We are not responsible for preventing non-compliance 
or fraud and cannot be expected to detect non-compliance with all laws and regulations.

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1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s Report6. Our determination of materiality

The scope of our audit was influenced by our application of materiality. We set quantitative thresholds and overlay qualitative 
considerations to help us determine the scope of our audit and the nature, timing and extent of our procedures, and in evaluating the 
effect of misstatements, both individually and in the aggregate, on the financial statements as a whole.

£45m
(FY22: £40m)
Materiality for  
the group financial 
statements as  
a whole

What we mean

A quantitative reference for the purpose of planning and performing our audit.

Basis for determining materiality and judgements applied

Materiality for the Group financial statements as a whole was set at £45m (FY22: £40m). This was determined 
with reference to a benchmark of Group revenue. 

Consistent with FY22, we determined that revenue remains the benchmark for the Group. We consider total 
revenue to be the most appropriate benchmark as the Group is still going through an acquisitive stage and 
BetMGM, the Group’s joint venture continues to be in a start-up phase. Because of BetMGM still being in a start-
up phase, and Entain recognising their share of the loss from joint ventures the Group, as a whole, generates 
a loss before tax from continuing operations in the period. Furthermore, total revenue is seen as a key metric 
to users of the financial statements, as demonstrated by the Group’s communications to investors. Our Group 
materiality of £45m was determined by applying a percentage to the Group revenue. When using a benchmark 
of revenue to determine overall materiality, KPMG’s approach for listed entities considers a guideline range 0.5% 
– 1.0 % of the measure. In setting overall Group materiality, we applied a percentage of 0.9% (FY22: 0.9%) to 
the benchmark. 

Materiality for the Parent Company financial statements as a whole was set at £22.5m (FY22: £20m), 
determined with reference to a benchmark of Parent Company total assets, of which it represents 0.3% 
(FY22: 0.4%).

What we mean

Our procedures on individual account balances and disclosures were performed to a lower threshold, 
performance materiality, so as to reduce to an acceptable level the risk that individually immaterial 
misstatements in individual account balances add up to a material amount across the financial statements as 
a whole.

Basis for determining performance materiality and judgements applied

We have considered performance materiality at a level of 75% (FY22: 75%) of materiality for Entain plc Group 
financial statements as a whole to be appropriate. 

The Parent Company performance materiality was set at £16.5m (FY22: £15m), which equates to 75% 
(FY22: 75%) of materiality for the Parent Company financial statements as a whole. 

We applied this percentage in our determination of performance materiality because we did not identify any 
factors indicating an elevated level of risk.

What we mean

This is the amount below which identified misstatements are considered to be clearly trivial from a quantitative 
point of view. We may become aware of misstatements below this threshold which could alter the nature, 
timing and scope of our audit procedures, for example if we identify smaller misstatements which are indicators 
of fraud. 

This is also the amount above which all misstatements identified are communicated to Entain plc’s 
Audit Committee.

Basis for determining the audit misstatement posting threshold and judgements applied

We set our audit misstatement posting threshold at 5% (FY22: 5%) of our materiality for the Group financial 
statements. We also report to the Audit Committee any other identified misstatements that warrant reporting on 
qualitative grounds.

£33.75m
(FY22: £30m)
Performance 
materiality

£2.25m
(FY22: £2.0m)
Audit 
misstatement 
posting threshold

The overall materiality for the Group financial statements of £45m (FY22: £40m) compares to the below amounts as follows:

Total Group Revenue

Group (loss)/profit before tax 
from continuing operations

Total Group Assets

FY23 

FY22

FY23 

FY22

FY23 

FY22

Amount

£4,769.6m

£4,296.9m

(£842.6)m

£102.9m £10,850.6m

£8,740.1m

Group Materiality as % of amount

0.9%

0.9%

(5.3%)

38.9%

0.4%

0.5%

Entain plc  Annual Report 2023

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1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s Report7. The scope of our audit

Group scope 

What we mean

How the Group audit team determined the procedures to be performed across the Group.

Of the Group’s twenty (FY22: eleven) reporting components, we subjected five (FY22: five) to full scope audits 
for group purposes and two (FY22: none) to specified risk-focused audit procedures. In order to determine the 
work performed at the reporting component level, we identified those components which we considered to be 
of individual financial significance, those which were significant due to risk and those remaining components on 
which we required procedures to be performed to provide us with the evidence we required in order to conclude 
on the group financial statements as a whole.

We determined individually financially significant components as those contributing at least 10% (FY22: 10%) 
of total profits and losses that made up group profit/(loss) before tax from continuing operations or group 
revenue. We selected revenue and profit/(loss) before tax from continuing operations because these are the 
most representative of the relative size of the components. We identified four (FY22: four) components as 
individually financially significant components and performed full scope audits on these components. In addition, 
we identified two components (FY22: none) as being subject to specified risk-focused. Specified risk-focused 
procedures over revenue were performed on these components as they are the next largest component, which 
had grown at a quicker rate than the remainder of the Group’s core markets which altered the risk profile of 
the Group.

We have also considered one component (FY22: one), which is a joint venture, to be significant due to significant 
risk of material misstatement affecting the group financial statements and performed a full scope audit of this 
component (FY22: full scope audit). Whilst it does not contribute to the Group’s revenue metrics, its revenues 
are considered to be of significant importance to the Group therefore we considered it to be significant due to 
significant risk of material misstatement in the current year. 

The group operates a centralised IT function that supports IT processes for certain components. The IT 
function is geographically spread across Hyderabad (India), Gibraltar, Stratford (UK) and Vienna (Austria). 
The transactions processed by these IT system are included in the financial information of the reporting 
components it services and therefore it is not a separate reporting component. This service centre is subject to 
specified risk-focused audit procedures, predominantly the testing of the relevant general IT control environment 
(“GITCs”) and automated IT application controls.

Scope

Full scope audit

Number of 
components

Range of materiality applied

5 (FY22: 5) £18.8m – £36m (FY22: £20m – £30m)

The components within the scope of our work accounted for the following percentages of the group’s results: 
78% group revenue (FY22: 83%), 81% Revenue including share of revenue from joint ventures (FY22: 85%), 92% 
total profits and losses that made up group loss before tax from continuing operations (FY22: 81%) and 97% 
group net assets (FY22: 98%).

The Group team instructed component auditors on the scope of their work including specifying minimum 
procedures to perform in their audit of revenue and management override of controls. The Group team approved 
the component materialities, as detailed in the table above, having regard to the mix of size and risk profile of the 
Group across the components. 

For the residual components, we performed analysis at an aggregated group level to re-examine our 
assessment that there were no significant risks of material misstatement within these.

The Group audit team has also performed audit procedures on the following areas of behalf of the components:

  Items excluded from underlying Group PBTCO; 

  Direct tax excluding Australia and US; 

  Right of use assets and liabilities; and

  Share based payments.

These items were audited by the Group team because they are managed centrally by the Group finance team. 

We were able to rely upon the Group’s internal control over financial reporting in several areas of our audit, 
where our controls testing supported this approach, which enabled us to reduce the scope of our substantive 
audit work; in the other areas the scope of the audit work performed was fully substantive. 

The parent company audit was completed by the Group audit team. All of the other components subject to a full 
scope audit were completed by component audit teams. 

156

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1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s ReportGroup audit team 
oversight

What we mean

The extent of the Group audit team’s involvement in component audits.

In working with component auditors, we:

  Held planning calls with component audit teams to discuss the significant areas of the audit relevant to the 

components, including the key audit matter in respect of revenue from online operations.

  Issued group audit instructions to component auditors on the scope of their work, including specifying the 

minimum procedures to perform in their audit of revenue and management override of controls.

  Visited five components in-person as the audit progressed to understand and challenge the audit approach 
and organised video conferences with the partners and directors of the Group and component audit teams 
throughout the key audit stages. At these visits and video conferences, the findings reported to the Group 
team were discussed in more detail, and any further work required by the Group team was then performed by 
the component audit teams.

  Inspected component audit teams’ key workpapers, with a particular focus on the component’s work on 

revenue from online operations and risk of management override of controls to ensure appropriateness of 
documentation and conclusions reached.

Entain plc  Annual Report 2023

157

1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s Report8. Other information in the annual report

The directors are responsible for the other information presented in the Annual Report together with the financial statements. 
Our opinion on the financial statements does not cover the other information and, accordingly, we do not express an audit opinion or, 
except as explicitly stated below, any form of assurance conclusion thereon.

All other information 

Our responsibility

Our reporting

Our responsibility is to read the other information and, in doing so, consider whether, based 
on our financial statements audit work, the information therein is materially misstated or 
inconsistent with the financial statements or our audit knowledge.

Based solely on that work we have not 
identified material misstatements or 
inconsistencies in the other information.

Directors’ remuneration report 

Our responsibility

Our reporting

In addition to our audit of the financial statements, the Directors have engaged us to audit 
the information in the Directors’ Remuneration Report that is described as having been 
audited, which the Directors have decided to prepare as if the Company was required to 
comply with the requirements of Schedule 8 to The Large and Medium-sized Companies 
and Groups (Accounts and Reports) Regulations 2008 (SI 2008 No. 410) made under the 
UK Companies Act 2006.

In our opinion the part of the Directors’ 
Remuneration Report to be audited has 
been properly prepared in accordance 
with the UK Companies Act 2006, 
as if those requirements applied to 
the Company.

Under the terms of our engagement, we are also required to report to you if, in our opinion, 
the part of the Directors’ Remuneration Report which we were engaged to audit is not in 
agreement with the accounting records and returns.

We have nothing to report in 
these respects.

Corporate governance disclosures 

Our responsibility

We are required to perform procedures to identify whether there is a material inconsistency 
between the financial statements and our audit knowledge, and:

  the directors’ statement that they consider that the annual report and financial 

statements taken as a whole is fair, balanced and understandable, and provides the 
information necessary for shareholders to assess the Group’s position and performance, 
business model and strategy; 

  the section of the annual report describing the work of the Audit Committee, including 
the significant issues that the Audit Committee considered in relation to the financial 
statements, and how these issues were addressed; and

  the section of the annual report that describes the review of the effectiveness of the 

Group’s risk management and internal control systems.

Our reporting

Based on those procedures, we have 
concluded that each of these disclosures 
is materially consistent with the financial 
statements and our audit knowledge.

We are also required to review the part of the Corporate Governance Statement relating to 
the Group’s compliance with the provisions of the UK Corporate Governance Code specified 
by the Listing Rules for our review.

We have nothing to report in this respect.

158

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1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s Report9. Respective responsibilities

Directors’ responsibilities

As explained more fully in their statement set out on page 81, the directors are responsible for: the preparation of the financial statements 
including being satisfied that they give a true and fair view; such internal control as they determine is necessary to enable the preparation 
of financial statements that are free from material misstatement, whether due to fraud or error; assessing the Group and Parent 
Company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern; and using the going concern 
basis of accounting unless they either intend to liquidate the Group or the Parent Company or to cease operations, or have no realistic 
alternative but to do so.

Auditor’s responsibilities

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue our opinion in an auditor’s report. Reasonable assurance is a high level of 
assurance, but does not guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of the financial statements.

A fuller description of our responsibilities is provided on the FRC’s website at www.frc.org.uk/auditorsresponsibilities.

The Company is required to include these financial statements in an annual financial report prepared under Disclosure Guidance and 
Transparency Rule (“DTR”) 4.1.1.7R and 4.1.18R This auditor’s report provides no assurance over whether the annual financial report has 
been prepared in accordance with that format.

The purpose of our audit work and to whom we owe our responsibilities

This report is made solely to the Company’s members, as a body, in accordance with Section 80(c) of the Isle of Man Companies Act 
2006 and the terms of our engagement by the Company. Our audit work has been undertaken so that we might state to the Company’s 
members those matters we are required to state to them in an auditor’s report, and the further matters we are required to state to them in 
accordance with the terms agreed with the Company, and for no other purpose. To the fullest extent permitted by law, we do not accept 
or assume responsibility to anyone other than the Company and the Company’s members, as a body, for our audit work, for this report, or 
for the opinions we have formed.

Mark Flanagan 
for and on behalf of KPMG LLP, Statutory Auditor
Chartered Accountants and Recognised Auditors  
EastWest 
Tollhouse Hill 
Nottingham 
NG1 5FS

7 March 2024

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159

1 Overview8 Strategic report88 Governance140 Financial statementsIndependent Auditor’s ReportConsolidated  
income statement 
for the year ended 
31 December 2023

2023

Separately  
disclosed  
items  
(Note 6) 
£m

–

–

–

–

–

Total 
£m

Underlying  
items  
£m

4,833.1

4,348.9

(63.5)

(52.0)

4,769.6

4,296.9

(1,862.6)

(1,582.2)

2,907.0

2,714.7

2022

Separately  
disclosed 
items 
(Note 6) 
£m

–

–

–

–

–

Total 
£m

4,348.9

(52.0)

4,296.9

(1,582.2)

2,714.7

Underlying  
items  
£m

Notes

Net Gaming Revenue

VAT/GST

Revenue

Cost of sales

Gross profit

Administrative costs

Contribution

5

7

7

4,833.1

(63.5)

4,769.6

(1,862.6)

2,907.0

(2,222.3)

(1,286.5)

(3,508.8)

(1,978.8)

(213.2)

(2,192.0)

2,279.4

–

2,279.4

2,128.9

–

2,128.9

Administrative costs excluding marketing

(1,594.7)

(1,286.5)

(2,881.2)

(1,393.0)

(213.2)

(1,606.2)

Group operating profit/(loss) before share  
of results from joint ventures and associates

684.7

(1,286.5)

(601.8)

735.9

(213.2)

Share of results from joint ventures and associates

16,17

(42.9)

–

(42.9)

(194.1)

Group operating profit/(loss)

641.8

(1,286.5)

Finance expense

Finance income

(Losses)/gains arising from change in fair value  
of financial instruments

Gains/(losses) arising from foreign exchange  
on debt instruments

Profit/(loss) before tax

Income tax

8

8

8

8

(241.8)

12.4

(90.6)

123.1

444.9

(644.7)

(242.8)

12.4

541.8

(89.0)

4.3

(90.6)

(23.1)

123.1

(112.2)

(1.0)

–

–

–

Profit/(loss) from continuing operations

339.1

(1,217.8)

(878.7)

–

(213.2)

(5.7)

–

–

–

(218.9)

27.9

(191.0)

(13.4)

(204.4)

522.7

(194.1)

328.6

(94.7)

4.3

(23.1)

(112.2)

102.9

(70.0)

32.9

(13.4)

19.5

24.2

(4.7)

19.5

6.4p

4.1p

6.3p

4.1p

10

(105.8)

69.7

(36.1)

(1,287.5)

(842.6)

321.8

(97.9)

223.9

21

–

(57.8)

(57.8)

–

339.1

(1,275.6)

(936.5)

223.9

304.1

35.0

339.1

44.3p1

44.3p1

44.2p1

44.2p1

12

12

(1,232.7)

(928.6)

225.6

(201.4)

(42.9)

(7.9)

(1.7)

(3.0)

(1,275.6)

(936.5)

223.9

(204.4)

(141.4p)

(150.7p)

(141.4p)

(150.7p)

60.9p1

60.9p1

60.5p1

60.5p1

Loss for the year from discontinued operations  
after tax

Profit/(loss) for the year

Attributable to:

Equity holders of the parent

Non-controlling interests

Earnings per share on profit/(loss) for the year 

from continuing operations

From profit/(loss) for the year

Diluted earnings per share on profit/(loss) for the year 

from continuing operations

From profit/(loss) for the year

Memo

EBITDA

Share-based payments

Depreciation, amortisation and impairment 

Share of results from joint ventures and associates

1,007.9

(742.9)

265.0

(21.7)

(301.5)

(42.9)

–

(21.7)

(543.6)

(845.1)

–

(42.9)

993.2

(19.2)

(238.1)

(194.1)

(89.3)

903.9

–

(123.9)

–

(19.2)

(362.0)

(194.1)

Group operating profit/(loss)

641.8

(1,286.5)

(644.7)

541.8

(213.2)

328.6

1.  The calculation of underlying earnings per share has been adjusted for separately disclosed items, and for the removal of foreign exchange volatility arising on financial 

instruments as it provides a better understanding of the underlying performance of the Group. See Note 12 for further details.

The notes on pages 165 to 214 form an integral part of these consolidated financial statements.

160

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statements(Loss)/profit for the year

Other comprehensive (expense)/income:

Items that may be reclassified to profit or loss:

Currency differences on translation of foreign operations

Total items that may be reclassified to profit or loss

Items that will not be reclassified to profit or loss:

Re-measurement of defined benefit pension scheme

Tax on re-measurement of defined benefit pension scheme

Surplus/(deficit) on revaluation of other investment

Share of associate other comprehensive expense

Total items that will not be reclassified to profit or loss

Other comprehensive (expense)/income for the year, net of tax

Total comprehensive (expense)/income for the year

Attributable to:

Equity holders of the parent

Non-controlling interests

The notes on pages 165 to 214 form an integral part of these consolidated financial statements.

Consolidated statement  
of comprehensive income 
for the year ended 
31 December 2023

Notes

2023  
£m

(936.5)

2022 
£m

19.5

(83.5)

(83.5)

182.9

182.9

30

10

17

17

(3.7)

1.3

1.1

(1.1)

(2.4)

(85.9)

(1,022.4)

(1,020.8)

(1.6)

(24.7)

8.6

(2.6)

(18.7)

164.2

183.7

182.3

1.4

Entain plc  Annual Report 2023

161

1 Overview8 Strategic report88 Governance140 Financial statements(Company number 4685V)

Assets
Non-current assets
Goodwill
Intangible assets
Property, plant and equipment
Interest in joint venture
Interest in associates and other investments
Trade and other receivables 
Other financial assets
Deferred tax assets
Retirement benefit asset

Current assets
Trade and other receivables
Income and other taxes recoverable
Derivative financial instruments
Cash and cash equivalents

Total assets
Liabilities
Current liabilities
Trade and other payables
Balances with customers
Lease liabilities
Interest-bearing loans and borrowings
Corporate tax liabilities
Provisions
Derivative financial instruments
Deferred and contingent consideration and other financial liabilities

Non-current liabilities
Trade and other payables
Interest-bearing loans and borrowings
Lease liabilities
Deferred tax liabilities
Provisions
Deferred and contingent consideration and other financial liabilities

Total liabilities
Net assets
Equity
Issued share capital
Share premium
Merger reserve
Translation reserve
Retained earnings
Equity shareholders’ funds
Non-controlling interests

Total shareholders’ equity

Consolidated  
balance sheet 
for the year ended 
31 December 2023

Notes 

2023 
£m 

2022
Restated 
(Note 32) 
£m

13
13
15
16
17
18
26
10
30

18

26
19

20
27
22
23

24
26
26

20
23
22
10
24
26

28

35

4,716.0
3,960.1
533.4
–
47.1
31.8
–
493.2
61.8
9,843.4

503.2
71.5
31.9
400.6
1,007.2

3,980.9
2,676.2
507.2
–
53.5
38.6
0.2
157.3
63.8
7,477.7

500.3
30.7
72.9
658.5
1,262.4

10,850.6

8,740.1

(878.6)
(196.8)
(65.7)
(319.2)
(48.6)
(20.9)
(117.5)
(157.0)
(1,804.3)

(433.8)
(3,038.8)
(210.2)
(825.1)
(4.2)
(1,741.5)
(6,253.6)

(720.0)
(200.5)
(65.1)
(424.9)
(45.3)
(20.6)
(79.2)
(208.8)
(1,764.4)

–
(2,689.1)
(215.8)
(495.4)
(5.4)
(253.4)
(3,659.1)

(8,057.9)
2,792.7

(5,423.5)
3,316.6

5.2
1,796.7
2,527.4
150.4
(2,211.7)
2,268.0
524.7

2,792.7

4.8
1,207.3
2,527.4
240.2
(846.9)
3,132.8
183.8

3,316.6

The financial statements on pages 160 to 214 were approved by the Board of Directors on 7 March 2024 and signed on its behalf by

S David 
Interim Chief Executive Officer 

R Wood 
Deputy Chief Executive Officer/Chief Financial Officer

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Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsConsolidated statement  
of changes in equity 
for the year ended 
31 December 2023

Issued  
share  
capital  
£m

Share 
premium  
£m

Merger 
reserve 
£m

Translation
reserve1
£m

4.8

1,207.3

2,527.4

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

63.4

–

176.8

176.8

–

–

–

–

–

Retained  
earnings 
£m

Equity  
shareholders’  
funds 
£m

(635.8)

3,167.1

24.2

24.2

(18.7)

5.5

18.3

–

158.1

182.3

18.3

–

Non- 
controlling 
interests  
(Note 35) 
£m

Total 
shareholders’ 
equity 
£m

1.4

(4.7)

6.1

1.4

–

178.9

3,168.5

19.5

164.2

183.7

18.3

178.9

(181.2)

(181.2)

–

(181.2)

(3.7)

(50.0)

(3.7)

(50.0)

2.1

–

(1.6)

(50.0)

4.8

1,207.3

2,527.4

240.2

(846.9)

3,132.8

183.8

3,316.6

4.8

1,207.3

2,527.4

240.2

(846.9)

3,132.8

183.8

3,316.6

–

(928.6)

(928.6)

(7.9)

(936.5)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(89.8)

(89.8)

(2.4)

(92.2)

(931.0)

(1,020.8)

–

23.6

–

589.8

23.6

–

6.3

(1.6)

–

–

354.0

(85.9)

(1,022.4)

589.8

23.6

354.0

(350.5)

(350.5)

–

(350.5)

–

–

(106.9)

(106.9)

(4.1)

(7.4)

(4.1)

(114.3)

–

–

–

–

–

–

At 1 January 2022

Profit for the year

Other comprehensive income/
(expense)

Total comprehensive income

Share-based payments charge

Business combinations

Recognition of put liability

Purchase of non-controlling interests 
(Note 35)

Equity dividends (Note 11)

At 31 December 2022

At 1 January 2023

Loss for the year

Other comprehensive income/
(expense)

Total comprehensive income

Share-based payments charge

Business combinations (Note 32)

Recognition of put option liability

Purchase of non-controlling interests 
(Note 35)

Equity dividends (Note 11)

At 31 December 2023

Issue of shares (Note 28)

0.4

589.4

5.2

1,796.7

2,527.4

150.4

(2,211.7)

2,268.0

524.7

2,792.7

1.  The translation reserve is used to record exchange differences arising from the translation of the financial statements of subsidiaries with non-sterling functional currencies.

The notes on pages 165 to 214 form an integral part of these consolidated financial statements.

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Cash generated by operations

Income taxes paid

Net finance expense paid

Net cash generated from operating activities

Cash flows from investing activities:

Acquisitions1

Cash acquired on business combinations 

Dividends received from associates

Purchase of intangible assets

Purchase of property, plant and equipment

Proceeds from the sale of property, plant and equipment including disposal of shops

Purchase of investments in associates and other investments

Investment in joint ventures

Net cash used in investing activities

Cash flows from financing activities:

Proceeds from issue of ordinary shares

Net proceeds from borrowings

Repayment of borrowings

Repayment of borrowings on acquisition

Subscription of funds from non-controlling interests

Settlement of derivative financial instruments 

Settlement of other financial liabilities

Payment of lease liabilities

Dividends paid to shareholders

Dividends paid to non-controlling interests

Net cash used in financing activities 

Net (decrease)/increase in cash and cash equivalents 

Effect of changes in foreign exchange rates

Cash and cash equivalents at beginning of the year

Cash and cash equivalents at end of the year

Consolidated statement 
of cash flows 
for the year ended 
31 December 2023

Notes

29

2023 
£m

810.0

(137.3)

(224.6)

448.1

2022 
£m

846.9

(106.1)

(100.6)

640.2

(1,315.4)

(738.6)

87.9

9.6

(191.5)

(69.1)

0.7

(3.1)

(40.7)

29.9

3.6

(129.9)

(82.1)

–

–

(175.1)

(1,521.6)

(1,092.2)

589.8

1,780.3

(1,419.2)

(9.4)

350.5

(13.2)

(266.7)

(68.5)

(106.9)

(7.4)

829.3

(244.2)

(13.7)

658.5

400.6

–

838.4

(109.0)

(162.8)

174.3

41.6

(32.9)

(83.0)

(50.0)

–

616.6

164.6

6.8

487.1

658.5

1.  Included within cash flows from acquisitions is £5.4m relating to the purchase of minority holdings in STS Holdings SA (2022: £1.7m relating to the purchase of minority holdings 

in Scout Gaming AB and Global Gaming Limited).

The notes on pages 165 to 214 form an integral part of these consolidated financial statements.

164

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1 Overview8 Strategic report88 Governance140 Financial statements1 Corporate information

Entain plc (“the Company”) is a company incorporated and domiciled in the Isle of Man on 5 January 2010 whose shares are traded 
publicly on the London Stock Exchange. The principal activities of the Company and its subsidiaries (“the Group”) are described in the 
strategic report. The consolidated financial statements of the Group for the year ended 31 December 2023 were authorised for issue in 
accordance with a resolution of the Directors on 7 March 2024. 

The nature of the Group’s operations and its principal activities are set out in Note 5.

2 Basis of preparation

The consolidated financial statements of the Group have been prepared in accordance with International Financial Reporting Standards 
adopted pursuant to Regulation (EC) No 1606/2002 as it applies to the European Union and in accordance with the requirements of the 
Isle of Man Companies Act 2006 applicable to companies reporting under IFRSs. The accounting policies set out in this section as detailed 
have been applied consistently year on year other than for the changes in accounting policies set out in Note 3.

The consolidated financial statements are presented in Pounds Sterling (£). All values are in millions (£m) rounded to one decimal place 
except where otherwise indicated. The separately disclosed items have been included within the appropriate classifications in the 
consolidated income statement. Further details are given in Note 6. 

Going concern

In adopting the going concern basis of preparation in the financial statements, the Directors have considered the current trading 
performance of the Group, the financial forecasts and the principal risks and uncertainties. In addition, the Directors have considered 
all matters discussed in connection with the long-term viability statement including the modelling of ‘severe but plausible’ downside 
scenarios such as legislation changes impacting the Group’s Online business and severe data privacy and cybersecurity breaches. 

Given the level of the Group’s available cash post the recent extension of certain financing facilities (see Note 36) and the forecast 
covenant headroom even under the sensitised downside scenarios, the Directors believe that the Group and the Company are well 
placed to manage the risks and uncertainties that it faces. As such, the Directors have a reasonable expectation that the Group and the 
Company will have adequate financial resources to continue in operational existence, for at least 12 months (being the going concern 
assessment period) from date of approval of the financial statements, and have, therefore, considered it appropriate to adopt the going 
concern basis of preparation in the financial statements.

3 Changes in accounting policies

From 1 January 2023 the Group has applied, for the first time, certain standards, interpretations and amendments. The adoption of the 
following standards and amendments to standards did not have a material impact on the current period or any prior period upon transition:

–  Amendments to IAS 1 Presentation of Financial Statements; disclosure of accounting policies;

–  Amendments to IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors; definition of accounting estimates;

–  Amendments to IAS 12 Income Taxes; deferred tax related to assets and liabilities arising from a single transaction; 

–  Amendments to IAS 12 International Tax Reform Pillar Two Model Rules;

–   IFRS 17 Insurance Contracts; original issue.

4 Summary of significant accounting policies 

4.1 Basis of consolidation

The consolidated financial statements comprise the financial statements of the Group at 31 December each year. The consolidation 
has been performed using the results to 31 December for all subsidiaries, using consistent accounting policies. With the exception of a 
small number of immaterial subsidiaries, the financial statements of those subsidiaries are prepared to 31 December. Control is achieved 
where the Company is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect these 
returns through its power over the investee.

All intragroup transactions, balances, income and expenses are eliminated on consolidation.

Subsidiaries are consolidated, using the acquisition method of accounting, from the date on which control is transferred to the Group 
and cease to be consolidated from the date on which control is transferred from the Group. On acquisition, the assets and liabilities and 
contingent liabilities of a subsidiary are measured at fair value at the date of acquisition. Any excess of the cost of acquisition over the 
fair values of the separately identifiable net assets acquired is recognised as goodwill. Where necessary, adjustments are made to the 
financial statements of subsidiaries to bring the accounting policies used in line with those used by the Group.

4.2 Critical accounting estimates and judgements

The preparation of financial information requires the use of assumptions, estimates and judgements about future conditions. Use of 
available information and application of judgement are inherent in the formation of estimates. Actual results in the future may differ from 
those reported. 

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4.2 Critical accounting estimates and judgements (continued)

Judgements

Management believes that the areas where judgement has been applied are: 

–  separately disclosed items (Note 6).

–  business combinations (Note 32)

Separately disclosed items

To assist in understanding the underlying performance of the Group, management applies judgement to identify those items that are 
deemed to warrant separate disclosure due to either their nature or size. Whilst not limited to, the following items of pre-tax income and 
expense are generally disclosed separately:

–  amortisation of acquired intangibles resulting from IFRS 3 “Business Combinations” fair value exercises;

–  profits or losses on disposal, closure, or impairment of non-current assets or businesses;

–  corporate transaction and restructuring costs;

–  legal, regulatory and tax litigation;

–  changes in the fair value of contingent consideration; and

–  the related tax effect of these items.

Any other non-recurring items are considered individually for classification as separately disclosed by virtue of their nature or size. 
During 2023 the Group separately disclosed a net charge on continuing operations before tax of £1,287.5m including £254.6m of 
amortisation of acquired intangibles resulting from IFRS 3.

The separate disclosure of these items allows a clearer understanding of the trading performance on a consistent and comparable basis, 
together with an understanding of the effect of non-recurring or large individual transactions upon the overall profitability of the Group.

The separately disclosed items have been included within the appropriate classifications in the consolidated income statement. 
Further details are given in Note 6. 

Business combinations – Acquisition consideration

For business combinations, in assessing the relevant consideration transferred, certain judgements are required to assess whether 
transfers of assets reflect payments for future service or elements of acquisition consideration. Specifically, for the Tab NZ acquisition, 
the Group has committed to make minimum guaranteed funding payments to Tab NZ in the first five years post completion, with further 
contingent payments subject to revenue performance due up to and including year 25. As there are no ongoing obligations or service 
requirements on the selling party, these payments have been deemed to form part of consideration under IFRS 3 rather than ongoing 
deductions on profits. Further details are provided in Note 32.

Estimates

Included within the financial statements are a number of areas where estimation is required.

Management believes that the area where this is most notable within the financial statements is the accounting for business 
combinations (Note 32). 

Business combinations

For business combinations, the Group estimates the fair value of the consideration transferred, which can include assumptions 
about the future business performance of the business acquired and an appropriate discount rate to determine the fair value of any 
contingent consideration.

The Group then estimates the fair value of assets acquired and liabilities assumed in the business combination. The area of most notable 
estimation within the fair value exercise relates to separately identifiable intangible assets including brands, customer lists and licences. 
These estimates also require inputs and assumptions to be applied within the relief from royalty calculation of fair values with the more 
significant assumptions relating to future earnings, customer attrition rates and discount rates. The Group engages external experts to 
support the valuation process, where appropriate. IFRS 3 ‘Business Combinations’ allows the Group to recognise provisional fair values if 
the initial accounting for the business combination is incomplete.

The fair value of contingent consideration recognised in business combinations is reassessed at each reporting date, using updated 
inputs and assumptions based on the latest financial forecasts and other relevant information for the businesses acquired. Fair value 
movements and the unwinding of the discounting is recognised within the income statement as a separately disclosed item. See Note 6 
and Note 32 for further details.

Goodwill on acquisition is initially measured at cost, being the excess of the cost of the business combination over the Group’s interest 
in the net fair value of the separately identifiable assets, liabilities and contingent liabilities at the date of acquisition in accordance with 
IFRS 3 Business Combinations. Goodwill is not amortised but reviewed for impairment at the first reporting period after acquisition and 
then annually thereafter. As such it is stated at cost less any provision for impairment of value. Any impairment is recognised immediately 
in the consolidated income statement and is not subsequently reversed. 

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4.2 Critical accounting estimates and judgements (continued)

Business combinations (continued)

On acquisition, any goodwill acquired is allocated to cash-generating units for the purpose of impairment testing. Where goodwill forms 
part of a cash-generating unit and part of the operation within that unit is disposed of, the goodwill associated with the disposal is 
included in the carrying amount of the assets when determining the gain or loss on disposal. On the current year acquisitions, any non-
controlling interests where put options are in place are recognised using the present access method where the Group assesses that the 
non-controlling shareholder has present access to the returns associated with their equity interests.

Impairment

On acquisition, any goodwill acquired is allocated to cash-generating units for the purpose of impairment testing. Where goodwill forms 
part of a cash-generating unit and part of the operation within that unit is disposed of, the goodwill associated with the disposal is 
included in the carrying amount of the assets when determining the gain or loss on disposal. 

An impairment review is performed for goodwill and other indefinite life assets on at least an annual basis. For all other non-current 
assets an impairment review is performed where there are indicators of impairment. This requires an estimation of the recoverable 
amount which is the higher of an asset’s fair value less costs to sell and its value in use. Estimating a value in use amount requires 
management to make an estimate of the expected future cash flows from each cash-generating unit and to discount cash flows by 
a suitable discount rate in order to calculate the present value of those cash flows. Estimating an asset’s fair value less costs to sell is 
determined using future cash flow and profit projections as well as industry observed multiples and publicly observed share prices for 
similar betting and gaming companies. See Note 14 for details on sensitivity analysis performed around these estimates.

Impairment losses are recognised in the consolidated income statement and during the current year, the Group has recognised an 
impairment charge of £289.0m primarily against the Group’s Australian CGU, the closed B2C operations in Africa, and under the Unirkn 
B2C offering. See Note 14 for further details.

4.3 Other accounting policies

‘Put’ options over the equity of subsidiary companies

The potential cash payments related to put options issued by the Group over the equity of subsidiary companies are accounted for as 
financial liabilities. The amounts that may become payable under the option on exercise are initially recognised at the present value 
of the expected gross obligation with the corresponding entry being recognised in retained earnings. Such options are subsequently 
measured at amortised cost, using the effective interest method, in order to accrete the liability up to the amount payable under the 
option at the date at which it first becomes exercisable. The present value of the expected gross obligation is reassessed at the end of 
each reporting period and any changes are recorded in the income statement. In the event that an option expires unexercised, the liability 
is derecognised with a corresponding adjustment to retained earnings.

Intangible assets

Intangible assets acquired separately are capitalised at cost and those acquired as part of a business combination are capitalised 
separately from goodwill. The costs relating to internally generated intangible assets, principally software costs, are capitalised if the 
criteria for recognition as assets are met. Other expenditure is charged in the year in which the expenditure is incurred. Following initial 
recognition, intangible assets are carried at cost less any accumulated amortisation and any accumulated impairment losses. 

The useful lives of these intangible assets are assessed to be either finite or indefinite. Indefinite lived assets are not amortised and 
are subject to an annual impairment review from the year of acquisition. Where amortisation is charged on assets with finite lives, this 
expense is taken to the consolidated income statement through the ‘operating expenses, depreciation and amortisation’ line item. 

The useful lives applied to the Group’s intangible assets are as follows: 

Exclusive New Zealand licence

25–year duration of licence

Other licences

Lower of 15 years, or duration of licence

Software – purchased & internally capitalised costs

2–15 years

Trademarks & brand names

Customer relationships

10–25 years, or indefinite life

3–15 years

The useful lives of all intangible assets are reviewed at each financial period end. Impairment testing is performed annually for intangible 
assets which are not subject to systematic amortisation and where an indicator of impairment exists for all other intangible assets.

An intangible asset is derecognised on disposal, with any gain or loss arising (calculated as the difference between the net disposal 
proceeds and the carrying amount of the item) included in the consolidated income statement in the year of disposal.

Pensions and other post-employment benefits

The Group’s defined benefit pension plan holds assets separately from the Group. The pension cost relating to the plan is assessed in 
accordance with the advice of independent qualified actuaries using the projected unit credit method. 

Actuarial gains or losses are recognised in the consolidated statement of comprehensive income in the period in which they arise.

Any past service cost is recognised immediately. The retirement benefit asset recognised in the balance sheet represents the fair value of 
scheme assets less the value of the defined benefit obligations. 

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4.3 Other accounting policies (continued)

Pensions and other post-employment benefits (continued)

There is a degree of estimation involved in predicting the ultimate benefits payable under defined benefit pension arrangements. 
The pension scheme liabilities are determined using actuarial valuations. The actuarial valuation involves making assumptions about 
discount rates, mortality rates and future pension increases. Due to the long-term nature of this plan, such estimates are subject to 
uncertainty. See Note 30 for details on sensitivity analysis performed around these estimates.

In making these estimates and assumptions, management considers advice provided by external advisers, such as actuaries. 
Where actual experience differs to these estimates, actuarial gains and losses are recognised directly in other comprehensive income. 
Refer to Note 30 for details of the values of assets and obligations and key assumptions used. The Gala Coral Pension Plan has a net 
asset position when measured on an IAS 19 basis. Judgement is applied, based on legal, actuarial, and accounting guidance in IFRIC 
14, regarding the amounts of net pension asset that is recognised in the consolidated balance sheet. The Ladbrokes Pension Plan was 
bought out in 2021. Further details are given in Note 30.

Although the Group anticipates that plan surpluses will be utilised during the life of the plans to address member benefits, the Group 
recognises its pension surplus in full on the basis that there are no substantive restrictions on the return of residual plan assets in the 
event of a winding up of the plan after all member obligations have been met. 

The Group’s contributions to defined contribution scheme are charged to the consolidated income statement in the period to which the 
contributions relate.

Investments in joint ventures 

A joint venture is an entity in which the Group holds an interest on a long-term basis, and which is jointly controlled by the Group and one 
or more other venturers under a contractual agreement. 

Joint control exists only when decisions about the relevant activities require the unanimous consent of the parties that collectively control 
the arrangement.

The Group’s share of results of joint ventures is included in the Group consolidated income statement using the equity method of 
accounting. Investments in joint ventures are carried in the Group consolidated balance sheet at cost plus post-acquisition changes in 
the Group’s share of net assets of the entity less any impairment in value. The carrying value of investments in joint ventures includes 
acquired goodwill.

If the Group’s share of losses in the joint venture equals or exceeds its investment in the joint venture, the Group does not recognise further 
losses, unless it has obligations to continue to provide financial support to the joint venture.

Investments in associates

Associates are those businesses in which the Group has a long-term interest and is able to exercise significant influence over the financial 
and operational policies but does not have control or joint control over those policies.

The Group’s share of results of associates is included in the Group’s consolidated income statement using the equity method of 
accounting. Investments in associates are carried in the Group’s consolidated balance sheet at cost plus post-acquisition changes in the 
Group’s share of net assets of the entity less any impairment in value. The carrying value of investments in associates includes acquired 
goodwill. If the Group’s share of losses in the associate equals or exceed its investments in the associate, the Group does not recognise 
further losses, unless it has obligations to continue to provide financial support to the associate.

Property, plant and equipment

Land is stated at cost less any impairment in value. 

Buildings, plant and equipment are stated at cost less accumulated depreciation and any impairment in value. 

Depreciation is applied using the straight-line method to specific classes of asset to reduce them to their residual value over their 
estimated useful economic lives. 

Land and buildings

Plant and equipment

Fixtures and fittings

Lower of 50 years, or estimated useful life of the building, or lease. Indefinite lives are 
attached to any freehold land held and therefore it is not depreciated.

3–5 years

3–10 years 

ROU assets arising under lease contracts are depreciated over the lease term (as defined in IFRS 16) being the period to the expiry date 
of the lease, unless it is expected that a break clause will be exercised when the lease term is the period to the date of the break.

The carrying values of property, plant and equipment are reviewed for impairment where an indicator of impairment exists, being 
events or changes in circumstances indicating that the carrying values may not be recoverable. If any such indication exists and 
where the carrying values exceed the estimated recoverable amount, the assets or cash-generating units are written down to their 
recoverable amount.

The recoverable amount of property, plant and equipment is the greater of fair value less costs to sell and value in use. In assessing value 
in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset. For an asset that does not generate largely independent cash 
inflows, the recoverable amount is determined for the cash-generating unit to which the asset belongs.

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4.3 Other accounting policies (continued)

Property, plant and equipment (continued)

An item of property, plant and equipment is derecognised upon disposal, with any gain or loss arising (calculated as the difference 
between the net disposal proceeds and the carrying amount of the item) included in the consolidated income statement in the year 
of disposal.

Leases

The Group has applied IFRS 16 only to those contracts that were previously identified as a lease under IAS 17 Leases; any contracts not 
previously identified as leases have not been reassessed for the purposes of adopting IFRS 16. Accordingly, the definition of a lease under 
IFRS 16 has only been applied to contracts entered into on or after 1 January 2019.

Leases, other than those with a lease period of less than one year at inception, or where the original cost of the asset acquired would be 
a negligible amount (see Note 22), are capitalised at inception at the present value of the minimum lease payments. Lease payments are 
apportioned between the finance charges and reduction of the lease liability so as to achieve a constant rate of interest on the remaining 
balance of the liability. Finance charges are charged directly against income.

ROU assets are included within property, plant and equipment at cost and depreciated over their estimated useful lives, which normally 
equates to the lives of the leases, after considering anticipated residual values.

ROU assets which are sub-leased to customers are classified as finance leases if the lease agreements transfer substantially all the risks 
and rewards of usage to the lessee. All other sub-leases are classified as operating leases. When assets are subject to finance leases, 
the present value of the sub-lease is recognised as a receivable, net of allowances for expected credit losses and the related ROU asset 
is derecognised. The difference between the gross receivable and the present value of the receivable is recognised as unearned finance 
lease income.

Finance lease interest income is recognised over the term of the lease using the net investment method (before tax) so as to give a 
constant rate of return on the net investment in sub-leases. Operating lease rental income is recognised on a straight-line basis over the 
life of the lease.

Cash and cash equivalents

Cash and cash equivalents consist of cash at bank and in hand, short-term deposits (and customer balances).

Financial assets

Financial assets are recognised when the Group becomes party to the contracts that give rise to them. The Group classifies financial 
assets at inception as financial assets at amortised cost, financial assets at fair value through profit or loss or financial assets at fair value 
through other comprehensive income.

Financial assets at amortised cost are non-derivative financial assets with fixed or determinable payments that are not quoted in an 
active market. On initial recognition, financial assets at amortised cost are measured at fair value net of transaction costs.

Trade receivables are generally accounted for at amortised cost. Expected credit losses are recognised for financial assets recorded at 
amortised cost, including trade receivables. Expected credit losses are calculated by using an appropriate probability of default, taking 
accounts of a range of possible future scenarios and applying this to the estimated exposure of the Group at the point of default.

Financial assets at fair value through profit or loss include derivative financial instruments. Financial assets through profit or loss are 
measured initially at fair value with transaction costs taken directly to the consolidated income statement. Subsequently, the fair values 
are remeasured, and gains and losses are recognised in the consolidated income statement. 

Financial assets at fair value through other comprehensive income comprise equity investments that are designated as such on 
acquisition. These investments are measured initially at fair value. Subsequently, the fair values are remeasured, and gains and losses are 
recognised in the consolidated statement of comprehensive income. 

Financial liabilities

Financial liabilities comprise trade and other payables, interest-bearing loans and borrowings, contingent consideration, ante-post bets, 
guarantees and derivative financial instruments. On initial recognition, financial liabilities are measured at fair value net of transaction 
costs where they are not categorised as financial liabilities at fair value. Financial liabilities measured at fair value include contingent 
consideration, derivative financial instruments, ante-post bets and guarantees.

Financial liabilities at fair value are measured initially at fair value, with transaction costs taken directly to the consolidated income 
statement. Subsequently, the fair values are remeasured and gains and losses from changes therein are recognised in the consolidated 
income statement.

Trade and other payables are held at amortised cost and include amounts due to clients representing customer deposits and winnings, 
which are matched by an equal and opposite amount within cash and cash equivalents. 

All interest-bearing loans and borrowings are initially recognised at fair value net of issue costs associated with the borrowing. 
After initial recognition, interest-bearing loans and borrowings are subsequently measured at amortised cost using the effective interest 
rate method.

All financial liabilities are recorded as cash flows from financing activities. 

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4.3 Other accounting policies (continued)

Derecognition of financial assets and liabilities 

Financial assets are derecognised when the right to receive cash flows from the assets has expired or when the Group has transferred 
its contractual right to receive the cash flows from the financial assets or has assumed an obligation to pay the received cash flows in full 
without material delay to a third party, and either:

–  substantially all the risks and rewards of ownership have been transferred; or

–  substantially all the risks and rewards have neither been retained nor transferred but control is not retained.

Financial liabilities are derecognised when the obligation is discharged, cancelled or expires.

Derivative financial instruments

The Group uses derivative financial instruments such as cross currency swaps, foreign exchange swaps and interest rate swaps, to 
hedge its risks associated with interest rate and foreign currency fluctuations. Derivative financial instruments are recognised initially and 
subsequently at fair value. The gains or losses on re-measurement are taken to the consolidated income statement.

Derivative financial instruments are classified as assets where their fair value is positive, or as liabilities where their fair value is negative. 
Derivative assets and liabilities arising from different transactions are only offset if the transactions are with the same counterparty, a 
legal right of offset exists, and the parties intend to settle the cash flows on a net basis.

Provisions

Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable that 
an outflow of resources embodying economic benefits will be required to settle the obligation and a reliable estimate can be made of the 
amount of the obligation.

Provisions are measured at the Directors’ best estimate of the expenditure required to settle the obligation at the balance sheet date and 
are discounted to present value where the effect is material using a pre-tax rate that reflects current market assessments of the time 
value of money and the risks specific to the liability. The unwinding of the discount is recognised as a finance expense.

Foreign currency translation

The presentational currency of Entain plc and the functional currencies of its UK subsidiaries is Pounds Sterling (£). 

Other than Sterling the main functional currencies of subsidiaries are the Euro (€), the US Dollar ($) and the Australian Dollar (A$). At the 
reporting date, the assets and liabilities of non-sterling subsidiaries are translated into Pounds Sterling (£) at the rate of exchange 
ruling at the balance sheet date and their cash flows are translated at the weighted average exchange rates for the year. The post-tax 
exchange differences arising on the retranslation are taken directly to other comprehensive income.

Transactions in foreign currencies are initially recorded in the subsidiary’s functional currency and translated at the foreign currency rate 
ruling at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated at the foreign 
currency rate of exchange ruling at the balance sheet date.

All foreign currency translation differences are taken to the consolidated income statement. Non-monetary items that are measured 
at historical cost in a foreign currency are translated using the exchange rate at the date of the initial transaction. Non-monetary items 
measured at fair value in a foreign currency are translated using the exchange rate at the date when the fair value was determined.

On disposal of a foreign entity, the deferred cumulative retranslation differences previously recognised in equity relating to that particular 
foreign entity are recognised in the consolidated income statement as part of the profit or loss on disposal.

The following exchange rates were used in 2023 and 2022:

Currency

Euro (€)

US Dollar ($)

Australian Dollar (A$)

NZ Dollars (NZD)

Income tax

2023

2022

Average

Year end

Average

Year end

1.149

1.242

1.873

2.024

1.151

1.274

1.866

2.010

1.175

1.245

1.788

1.955

1.128

1.208

1.775

1.904

Deferred tax is provided on all temporary differences at the balance sheet date, between the tax bases of assets and liabilities and their 
carrying amounts for financial reporting purposes except:

–  on the initial recognition of goodwill;

–  where the deferred tax liability arises from the initial recognition of an asset or liability in a transaction that is not a business 

combination and, at the time of the transaction, affects neither the accounting profit nor the tax profit; and

–  associated with investments in subsidiaries, joint ventures and associates, where the timing of the reversal of the temporary 

differences can be controlled and it is probable that the temporary differences will not reverse in the foreseeable future.

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4.3 Other accounting policies (continued) 

Income tax (continued)

Deferred tax assets are recognised for all deductible temporary differences and carry forward of unused tax assets and unused tax 
losses, to the extent that it is probable that taxable profit will be available against which the deductible temporary differences and carry 
forward of unused tax assets and unused tax losses can be utilised. The carrying amount of deferred tax assets is reviewed at each 
balance sheet date and reduced to the extent that it is no longer probable that sufficient taxable profit will be available to allow all or 
part of the deferred tax asset to be utilised. Deferred tax assets and liabilities are measured at the tax rates that are expected to apply 
to the year when the asset is realised or the liability is settled, based on tax rates (and tax laws) that have been enacted or substantively 
enacted at the balance sheet date. Deferred tax balances are not discounted.

Interest or penalties payable and receivable in relation to income tax are recognised as an income tax expense or credit in the 
consolidated income statement.

Income tax expenses are recognised within profit or loss except to the extent that they relate to items recognised in other comprehensive 
income or directly in equity, in which case they are recognised in other comprehensive income or directly in equity.

Revenues, expenses and assets are recognised net of the amount of sales tax except:

–  where the sales tax incurred on a purchase of goods and services is not recoverable from the taxation authority, in which case the 

sales tax is recognised as part of the cost of acquisition of the asset or as part of the expense item as applicable; and

–  receivables and payables are stated with the amount of sales tax included.

The net amount of sales tax recoverable from, or payable to, the taxation authority is included as part of receivables or payables in the 
consolidated balance sheet.

Accounting for uncertain tax positions

The Group is subject to various forms of tax in a number of jurisdictions. Given the nature of the industry within which the Group operates, 
the tax and regulatory regimes are continuously changing and, as such, the Group is exposed to a small number of uncertain tax 
positions. Judgement is applied to adequately provide for uncertain tax positions where it is believed that it is more likely than not that an 
economic outflow will arise. In particular, judgement has been applied in the Group’s accounting for Greek tax and further disclosure is 
given in Note 33.

Equity instruments and dividends

Equity instruments issued by the Company are recorded at the fair value of proceeds received net of direct issue costs.

Final dividends proposed by the Board of Directors and unpaid at the year end are not recognised in the financial statements until they 
have been approved by shareholders at the Annual General Meeting. Interim dividends are recognised when paid..

Revenue

The Group reports the gains and losses on all betting and gaming activities as revenue, which is measured at the fair value of the 
consideration received or receivable from customers less free bets, promotions, bonuses and other fair value adjustments. Revenue is net 
of VAT/GST. The Group considers betting and gaming revenue to be out of the scope of IFRS 15 Revenue, and accounts for those revenues 
within the scope of IFRS 9 Financial Instruments.

For LBOs, on course betting, Core Telephone Betting, mobile betting and Digital businesses (including sportsbook, betting exchange, 
casino, games, other number bets), revenue represents gains and losses, being the amounts staked and fees received, less total payouts 
recognised on the settlement of the sporting event or casino gaming machine roulette or slots spin. Open betting positions (“ante-post”) 
are carried at fair value and gains and losses arising on these positions are recognised in revenue. See Note 26 for details of ante-post 
positions at the year end.

The following forms of revenue, which are not significant in the context of Group revenue, are accounted for within the scope of IFRS 15 
Revenue. Revenue from the online poker business reflects the net income (rake) earned from poker hands completed by the year end. 
In the case of the greyhound stadia, revenue represents income arising from the operation of the greyhound stadia in the year, including 
broadcasting rights, admission fees and sales of refreshments, net of VAT. Given the nature of these revenue streams they are not 
considered to be subject to judgement over the performance obligations, amount received or timing of recognition.

Finance expense and income

Finance expense and income arising on interest-bearing financial instruments carried at amortised cost are recognised in the 
consolidated income statement using the effective interest rate method. Finance expense includes the amortisation of fees that are an 
integral part of the effective finance cost of a financial instrument, including issue costs, and the amortisation of any other differences 
between the amount initially recognised and the redemption price. All finance expenses are recognised over the availability period.

Share-based payment transactions

Certain employees (including Directors) of the Group receive remuneration in the form of equity settled share-based payment 
transactions, whereby employees render services in exchange for shares or rights over shares (equity settled transactions).

The cost of equity settled transactions is measured by reference to the fair value at the date on which they are granted, further details 
of which are given in Note 31. In valuing equity settled transactions, no account is taken of any performance conditions, other than 
conditions linked to the price of the shares of Entain plc (market conditions).

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1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 20234 Summary of significant accounting policies (continued)

4.3 Other accounting policies (continued) 

Share-based payment transactions (continued)

The cost of equity settled transactions is recognised in the consolidated income statement, with a corresponding credit in equity, over 
the period in which the performance conditions are fulfilled, ending on the date on which the relevant employees become fully entitled to 
the award (vesting date). The cumulative expense recognised for equity settled transactions at each reporting date until the vesting date 
reflects the extent to which the vesting period has expired and the number of awards that, in the opinion of the Directors of the Group at 
that date, based on the best available estimate of the number of equity instruments, will ultimately vest.

No expense is recognised for awards that do not ultimately vest, except for awards where vesting is conditional upon a market condition, 
which are treated as vesting irrespective of whether or not the market condition is satisfied, provided that all other performance 
conditions are satisfied.

The dilutive effect of outstanding options is reflected as additional share dilution in the computation of earnings per share as shown in 
Note 12.

4.4 Future accounting developments

The standards and interpretations that are issued, but not yet effective, excluding those relating to annual improvements, up to the date 
of issuance of the Group’s financial statements, are disclosed below. The Group intends to adopt these standards, if applicable, when they 
become effective. None of these are expected to have a significant effect on the consolidated financial statements of the Group as set 
out below:

IFRS 16 Leases

Lease liability in a sale and leaseback transaction

IAS 1

Presentation of Financial Statements Classification of liabilities as current or non-current

IFRS 10 Consolidated Financial Statements

IAS 28 Investments in Associates and Joint 

Ventures

Non-current liabilities regarding long-term debt with covenants

Sale or contribution of assets between an investor and its associate or 
joint venture

Sale or contribution of assets between an investor and its associate or 
joint venture

IFRS 7

Financial Instrument Disclosures

Supplier Financial Arrangements

IAS 7

Statement of Cash Flows

Supplier Financial Arrangements 

1 January 2024

1 January 2024

Date deferred

Date deferred

1 January 2024

1 January 2024

5 Segment information

The Group’s operating segments are based on the reports reviewed by the Executive Management Team (which is collectively considered 
to be the Chief Operating Decision Maker (“CODM”)) to make strategic decisions, and allocate resources.

IFRS 8 requires segment information to be presented on the same basis as that used by the CODM for assessing performance and 
allocating resources. The Group’s operating segments are split into the five reportable segments as detailed below: 

–  Online: comprises betting and gaming activities from online and mobile operations. Brands include bwin, Coral, Crystalbet, Eurobet, 
Ladbrokes, Sportingbet, SuperSport, Sports Interaction, STS, Tab NZ and BetCity, CasinoClub, Foxy Bingo, Gala, Gioco Digitale, 
partypoker and PartyCasino, Optibet, and Ninja;

–  Retail: comprises betting and retail activities in the shop estates in Great Britain, Northern Ireland, Jersey, Republic of Ireland, 

Belgium, Italy, Croatia, New Zealand and Poland;

–  New opportunities: Unikrn and innovation spend;

–  Corporate: includes costs associated with Group functions including Group executive, legal, Group finance, US joint venture, tax and 

treasury; and 

–  Other segments: includes activities primarily related to Stadia.

The Executive Management Team of the Group has chosen to assess the performance of operating segments based on a measure of 
NGR, EBITDA, and operating profit with finance costs and taxation considered for the Group as a whole. See page 69 of this annual 
report for further considerations of the use of Non-GAAP measures. Transfer prices between operating segments are on an arm’s-length 
basis in a manner similar to transactions with third parties. 

172

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1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 20235 Segment information (continued)

The segment results for the year ended 31 December were as follows:

2023

NGR1

VAT/GST

Revenue

Gross profit

Contribution2 

Operating costs excluding 
marketing costs

Underlying EBITDA before 
separately disclosed items

Share-based payments

Depreciation and amortisation

Share of joint ventures 
and associates

Operating profit/(loss) before 
separately disclosed items

Separately disclosed items (Note 6)

Group operating profit/(loss)

Net finance expense

Loss before tax

Income tax 

Loss for the year from  
continuing operations

Loss for the year from discontinued 
operations after tax (Note 21)

Loss for the year after 
discontinued operations

Online 
£m

Retail 
£m

3,426.5

1,386.7

(59.9)

(3.6)

3,366.6

1,980.1

1,369.8

1,383.1

900.2

890.3

All other 
segments 
£m

New 
opportunities 
£m

Corporate 
£m

26.7

–

26.7

26.7

26.3

–

–

–

–

(7.0)

–

–

–

–

–

(512.4)

(606.1)

(21.0)

(22.3)

(109.7)

857.4

(7.3)

(160.2)

284.2

(2.4)

(132.1)

(1.4)

–

688.5

(481.1)

207.4

149.7

(22.8)

126.9

5.3

–

(2.7)

2.0

4.6

–

4.6

(29.3)

(0.7)

(5.7)

(109.7)

(11.3)

(0.8)

(1.5)

(42.0)

(37.2)

(44.3)

(81.5)

(163.8)

(738.3)

(902.1)

Elimination 
of internal 
revenue 
£m

Total  
Group 
£m

(6.8)

4,833.1

–

(6.8)

–

–

–

–

–

–

–

–

–

–

(63.5)

4,769.6

2,907.0

2,279.4

(1,271.5)

1,007.9

(21.7)

(301.5)

(42.9)

641.8

(1,286.5)

(644.7)

(197.9)

(842.6)

(36.1)

(878.7)

(57.8)

(936.5)

1.  Included within NGR are amounts of £68.1m (2022: £65.6m) in relation to online poker services and £26.7m (2022: £25.1m) arising from the operation of greyhound stadia 

recognised under IFRS 15 Revenue.

2. Contribution represents gross profit less marketing costs and is a key performance metric used by the Group, particularly in Online.

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1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 20235 Segment information (continued)

2022

NGR1

VAT/GST

Revenue

Gross profit

Contribution2 

Operating costs excluding  
marketing costs

Underlying EBITDA before 
separately disclosed items

Share-based payments

Depreciation and amortisation

Share of joint ventures  
and associates

Operating profit/(loss) before 
separately disclosed items

Separately disclosed items (Note 6)

Group operating profit/(loss)

Net finance income

Profit before tax

Income tax 

Profit for the year from  
continuing operations

Loss for the year from discontinued  
operations after tax (Note 21)

Profit for the year after 
discontinued operations

Online  
£m

Retail 
£m

3,050.5

1,277.8

(52.0)

2,998.5

1,829.6

1,254.2

–

1,277.8

860.0

852.1

All other 
segments 
£m

New 
opportunities 
£m

Corporate 
£m

25.1

–

25.1

25.1

25.0

–

–

–

–

(2.4)

–

–

–

–

–

(426.0)

(571.9)

(20.1)

(26.7)

(91.0)

828.2

(7.8)

(118.3)

280.2

(2.3)

(112.4)

(0.2)

–

701.9

(114.0)

587.9

165.5

(57.4)

108.1

4.9

–

(2.7)

0.4

2.6

(0.7)

1.9

(29.1)

(0.3)

(4.5)

(91.0)

(8.8)

(0.2)

(0.4)

(193.9)

(34.3)

–

(34.3)

(293.9)

(41.1)

(335.0)

Elimination 
of internal 
revenue 
£m

(4.5)

–

(4.5)

–

–

–

–

–

–

–

–

–

–

Total  
Group 
£m

4,348.9

(52.0)

4,296.9

2,714.7

2,128.9

(1,135.7)

993.2

(19.2)

(238.1)

(194.1)

541.8

(213.2)

328.6

(225.7)

102.9

(70.0)

32.9

(13.4)

19.5

Geographical information

Revenue by destination and non-current assets on a geographical basis for the Group, are as follows:

United Kingdom

Australia and New Zealand

Italy

Rest of Europe1

Rest of the world2

Total

2023 

2022  

Revenue 
£m

1,953.8

515.1

517.4

1,443.4

339.9

4,769.6

Non-current
assets3
£m

3,076.8

1,475.4

512.2

3,930.2

293.8

9,288.4

Revenue 
£m

2,032.7

463.0

472.6

968.7

359.9

4,296.9

Non-current
assets3
£m

3,022.3

528.8

523.3

2,922.4

259.6

7,256.4

1.  Rest of Europe is predominantly driven by markets in Croatia, Belgium, The Netherlands, Georgia, Germany, and Spain.
2.  Rest of the world is predominantly driven by the markets in Brazil and Canada. 
3.  Non-current assets excluding other financial assets, deferred tax assets and retirement benefit assets.

174

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1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 20236 Separately disclosed items

Legal settlement1

Amortisation of acquired intangibles2

Impairment loss3

Restructuring costs4

Corporate transaction costs5

Legal and onerous contract provisions6

Movement in fair value of contingent consideration7

Loss on disposal of property, plant and equipment8

Financing9

Furlough10

Separately disclosed items for the year from continuing operations

Separately disclosed items for the year from discontinued operations (Note 21)

Total before tax

Separately disclosed items for the year after tax

2023
Tax impact
£m

–

£m

–

(41.6)

116.9

–

(9.6)

–

(3.0)

(15.5)

–

–

–

(69.7)

–

(69.7)

7.0

11.8

23.9

8.1

(1.0)

1.0

5.7

45.5

218.9

13.4

232.3

204.4

2022
Tax impact
£m

–

(16.5)

–

(1.4)

(0.6)

(0.8)

–

–

–

(8.6)

(27.9)

–

(27.9)

£m

585.0

254.6

289.0

49.7

17.8

17.6

71.8

1.0

1.0

–

1,287.5

57.8

1,345.3

1,275.6

1. 

 On 5 December 2023, Entain plc entered into a Deferred Prosecution Agreement (“DPA”) with the Crown Prosecution Service (“CPS”) in relation to historical conduct of the 
Group, thereby resolving the HM Revenue & Customs (“HMRC”) investigation into the Group. As a result of the agreement reached, the Group has recognised a £585.0m 
discounted liability during the current year in relation to amounts it has agreed to be pay in relation to the disgorgement of profits, charitable donations and contributions to CPS 
costs. Further details are provided in Note 20. 

2.  Amortisation charges in relation to acquired intangible assets arising from the various acquisitions made by the Group in recent years, including Ladbrokes Coral, Crystalbet, 

Neds, Enlabs, Avid, SuperSport, STS, NZ Tab and 365Scores. 

3.  Relates to impairments recorded against the Group’s Australian business of £190.0m, the assets associated with the Group’s Unikrn and Africa operations which have closed 
as B2C operations during the year, of £78.1m, an £11.0m impairment of the Group’s ROI retail portfolio, an impairment against the Group’s Polish operation (excluding STS) of 
£5.1m and a number of smaller impairments against ROU assets that the Group no longer intends to use following their closure, including UK Retail shops. Further details are 
provided in Note 14.

4.  Primarily relates to costs associated with the Group’s restructuring programme Project Romer.
5.  Transaction costs associated with the M&A activity including the acquisition of 365Scores, NZ Tab, STS and Angstrom (see Note 32).
6.  Relates primarily to costs associated with the Group’s legal expenses in cooperating with the HMRC investigation.
7.  Reflects the movement in the fair value of contingent consideration arrangements on recent acquisitions as well as the associated discount unwind. Further details of contingent 

consideration liabilities are provided in Note 26.

8.  Relates to the loss on disposal of certain assets within the Group’s retail estates. 
9.  Fees incurred in respect of bridging loans and other financing activities.
10. Relates to the repayment of monies received under the Government furlough scheme in the prior year. 

The items above reflect incomes and expenditures which are either exceptional in nature or size or are associated with the amortisation 
of acquired intangibles. The Directors believe that each of these items warrants separate disclosure as they do not form part of the day-
to-day underlying trade of the Group.

Entain plc  Annual Report 2023

175

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 20237 Administrative costs

Profit before tax, net finance expense and separately disclosed items has been arrived at after charging:

Betting and gaming taxes and duties

Revenue share arrangements (including content providers)

Software royalties

Other cost of sales

Cost of sales

Salaries and payroll-related expenses (Note 9)

Property expenses

Content and levy expenses

Marketing expenses

Depreciation and amortisation – owned assets

Depreciation and amortisation – leased assets

Other operating expenses

Administrative costs 

2023  
£m

1,104.3

537.8

200.1

20.4

2022 
£m

909.8

555.6

113.3

3.5

1,862.6

1,582.2

725.0

92.7

163.6

627.6

239.9

61.6

311.9

652.0

80.0

176.6

585.8

173.1

65.0

246.3

2,222.3

1,978.8

Separately disclosed items before tax and finance expense (Note 6)

1,286.5

213.2

Total

Fees payable to KPMG were as follows:

Audit and audit-related services:

Audit of the parent Company and Group financial statements

Audit of the Company’s subsidiaries

Audit-related assurance services

Total fees

8 Finance expense and income

Interest on term loans, bonds and bank facilities

Interest on lease liabilities1

Other financing (Note 6)

Total finance expense

Interest receivable

Losses arising on financial derivatives

Gains/(losses) arising on foreign exchange on debt instruments

Net finance expense

1.  Interest on lease liabilities of £12.6m (2022: £12.8m) is net of £0.2m of sub-let interest receivable (2022: £0.2m). 

5,371.4

3,774.2

2023  
£m

2022 
£m

0.6

3.0

0.7

4.3

2023  
£m

(229.2)

(12.6)

(1.0)

(242.8)

12.4

(90.6)

123.1

(197.9)

0.6

2.6

0.5

3.7

2022 
£m

(76.2)

(12.8)

(5.7)

(94.7)

4.3

(23.1)

(112.2)

(225.7)

176

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 20239 Employee staff costs

The average monthly number of employees (including Executive Directors) was:

Online

Retail

Other

Corporate

The number of people employed by the Group at 31 December 2023 was 31,180 (2022: 28,940).

Wages and salaries

Redundancy costs1

Social security costs

Other pension costs

Share-based payments (Note 31)

2023  

Number

2022  
Number

14,328

14,190

467

1,350

11,868

14,184

390

1,012

30,335

27,454

2023  
£m

623.9

28.8

58.0

21.4

21.7

2022  
£m

560.6

6.2

49.9

18.6

19.2

753.8

654.5

1.  Included within redundancy costs are £28.8m (2022: £2.5m) which are included within separately disclosed items.

In addition to salary, employees may qualify for various benefit schemes operated by the Group. Eligibility for benefits is normally 
determined according to an employee’s length of service and level of responsibility. 

Benefits may include insured benefits that can cover private healthcare for the employee and their immediate family, long-term disability, 
personal accident and death in service cover. Company cars, including fuel benefits, are provided predominantly to meet job requirements 
but also to certain executives.

10 Income tax

Analysis of expense for the year:

Current income tax:

– current tax charge

– adjustments in respect of previous years

Deferred tax:

– relating to origination and reversal of temporary differences

– adjustments in respect of previous years

Income tax expense reported in the income statement

Income tax expense is attributable to:

Profit from continuing operations

Loss from discontinued operations

Deferred tax credited directly to other comprehensive income

2023  
£m

114.3

(19.6)

(58.8)

0.2

36.1

36.1

–

36.1

(1.3)

2022  
£m

91.4

(7.9)

(17.5)

4.0

70.0

70.0

–

70.0

(8.6)

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1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202310 Income tax (continued)

A reconciliation of income tax expense applicable to loss (2022: profit) before tax at the UK statutory income tax rate to the income tax 
expense for the years ended 31 December 2023 and 31 December 2022 is as follows:

2023

Separately 
disclosed
(Note 6)
£m

Underlying
£m

Profit/(loss) from continuing operations before income tax

444.9

(1,287.5)

Loss from discontinued operations before tax

Profit/(loss) before tax

–

(57.8)

444.9

(1,345.3)

Total  
£m

Underlying
£m

(842.6)

(57.8)

(900.4)

321.8

–

321.8

2022

Separately 
disclosed
(Note 6)
£m

(218.9)

(13.4)

(232.3)

Total  
£m

102.9

(13.4)

89.5

Corporation tax expense thereon at 23.52% (2022: 19.00%)

104.6

(316.4)

(211.8)

61.1

(44.1)

17.0

Adjusted for the effects of:

–  Higher/(lower) effective tax rates on overseas earnings

– Non-deductible expenses

– Non-deductible legal settlement

– Fair value adjustment to contingent consideration

– Goodwill impairment

–  Impact of additional 50% deduction for marketing 

expenditure in Gibraltar

–  Increase in unrecognised tax losses relating to US joint 

venture

– Increase/(decrease) in other unrecognised tax losses

– Increase/(decrease) in unrecognised deferred interest

– Difference in current and deferred tax rates

Adjustments in respect of prior years:

– Deferred tax

– Current tax

Income tax expense

Deferred tax

Deferred tax at 31 December relates to the following:

Property, plant and equipment

Intangible assets

Retirement benefit assets 

Losses

Contingent and deferred revenue share payments1

Other temporary difference2

Deferred tax liabilities/(assets)3

(7.4)

12.7

–

–

–

–

8.9

4.2

5.8

(3.0)

(0.4)

(19.6)

19.9

8.5

137.6

10.5

68.6

–

–

0.9

–

0.1

0.6

–

12.5

21.2

137.6

10.5

68.6

–

8.9

5.1

5.8

(2.9)

0.2

(19.6)

4.6

25.9

–

–

–

(20.3)

40.7

(12.1)

0.4

0.7

4.8

(7.9)

6.8

9.3

–

(0.6)

–

–

–

1.0

–

0.5

(0.8)

–

11.4

35.2

–

(0.6)

–

(20.3)

40.7

(11.1)

0.4

1.2

4.0

(7.9)

105.8

(69.7)

36.1

97.9

(27.9)

70.0

Deferred tax 
liabilities

Deferred tax 
assets

2023 
£m 

–

731.8

21.6

–

–

71.7

825.1

2022 
£m

–

410.6

22.3

–

–

62.5

495.4

2023 
£m

(31.0)

(22.3)

–

(59.7)

(321.5)

(58.7)

(493.2)

2022 
£m

(45.1)

(25.1)

–

(56.9)

–

(30.2)

(157.3)

1. This deferred tax asset reflects tax deductions that will arise on future payment of the deferred and contingent consideration amounts by Tab NZ (see Note 32).
2. The deferred tax liability includes a provision for tax on unremitted earnings from overseas subsidiaries of £71.4m (2022: £61.8m) and other temporary differences of £0.3m 

(2022: £0.7m). The deferred tax asset comprises deferred interest relief of £52.2m (2022: £22.9m) and other temporary differences of £6.5m (2022: 7.3m).

3. Deferred tax assets and liabilities have been offset only where there is a legally enforceable right to do so, and the assets and liabilities relate to the same taxable entity or tax 

grouping.

178

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1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202310 Income tax (continued)

Movements in deferred tax during the year ended 31 December 2023 were recognised as follows:

Net deferred tax liabilities/(assets):

At 31 December 2021

Income statement

Other comprehensive income

Arising on business combinations

Settlement of tax on pension asset

Exchange adjustment

At 31 December 2022

Income statement

Other comprehensive income

Arising on business combinations  
(Note 32)

Exchange adjustment

At 31 December 2023

Property, 
plant and 
equipment  
£m

(62.3)

17.7

–

–

–

(0.5)

(45.1)

13.9

–

–

0.2

(31.0)

Amounts presented on the consolidated balance sheet:

Deferred tax liabilities 

Deferred tax assets

Net deferred tax liability

Intangible 
assets  
£m

Retirement 
benefit assets 
£m

Contingent 
and deferred 
revenue share 
payments1 
£m

Other 
temporary 
differences 
£m

Losses 
£m

(27.0)

(28.7)

–

–

–

(1.2)

(56.9)

(3.3)

–

–

0.5

–

–

–

–

–

–

–

(5.1)

–

(309.8)

(6.6)

33.3

0.1

(8.6)

–

(2.5)

–

22.3

0.6

(1.3)

–

–

21.6

(59.7)

(321.5)

305.7

(14.5)

–

85.4

–

8.9

385.5

(46.7)

–

368.9

1.8

709.5

Total 
£m

266.6

(13.5)

(8.6)

85.9

(2.5)

10.2

338.1

(58.6)

(1.3)

59.1

(5.4)

331.9

2022 
£m

495.4

(157.3)

338.1

16.9

11.9

–

0.5

–

3.0

32.3

(18.0)

–

–

(1.3)

13.0

2023 
£m

825.1

(493.2)

331.9

The average standard rate of UK corporation tax during the period was 23.52% (2022: 19.0%). 

The deferred tax assets and liabilities are measured at the tax rates of the respective territories which are expected to apply in the year 
in which the asset is realised or the liability is settled, based on tax rates (and tax laws) that have been enacted or substantively enacted 
at the balance sheet date. Deferred tax assets have been recognised based on the ability of future offset against deferred tax liabilities 
or against future taxable profits, to the extent they relate to the same taxable entity. The assessment of future taxable profits is based on 
forecasts and assumptions consistent with those used for impairment testing as set out in Note 14. 

As at 31 December 2023, the Group had £1,760.9m (2022: £1,764.6m) of gross unrecognised deferred tax assets. This unrecognised 
deferred tax asset consists of £213.3m of capital losses (2022: £213.3m), £1,479.5m of income losses (2022: £1,538.3m), £66.2m of 
deferred interest relief (2022: £13.0m) and £1.9m of other deferred tax assets (2022: £nil). These assets arise in entities that do not have 
deferred tax liabilities they can be set against, and where there are either no forecast future taxable profits, or the potential future profits 
are not sufficiently certain to support the deferred tax asset recognition. 

There are no significant unrecognised taxable temporary differences associated with investments in subsidiaries.

With effect from 1 April 2023 the standard rate of UK Corporation Tax was increased from 19% to 25%. The 25% rate has therefore been 
used in measuring the UK deferred tax items at the date of this Report. Deferred tax on retirement benefit assets is provided at 35.0%, 
which is the rate applicable to refunds at the date of this Report.

In Gibraltar, a temporary enhanced tax deduction for qualifying business marketing and promotion costs was introduced in July 2021, 
which applied for the years ended 31 December 2021 and 31 December 2022. The total impact of this measure for the Group has been 
a cumulative tax credit of £48.4m. In a subsequent Gibraltar Budget on 28 June 2022 the Chief Minister unexpectedly announced the 
retrospective removal of this enhanced deduction, except in very limited circumstances. This change had not been substantively enacted 
by the balance sheet date and so is not reflected in the tax charge for the year. The impact of this change, once enacted, will depend on 
how it is implemented and to which periods the change applies, but could result in a tax charge of up to £48.4m.

The Group’s future tax charge, and effective tax rate, will be affected by a number of factors including the geographic mix of profits, 
changes to statutory corporate tax rates and the impact of continuing global tax reforms.

During 2023 the UK enacted legislation to implement the OECD’s global minimum tax model rules for multinational groups (“Pillar Two”). 
This will apply from 1 January 2024 and is not expected not significantly increase the Group’s future Effective Tax Rate. The Group has 
applied the temporary exception required under IAS 12 Income Taxes in relation to the accounting for deferred taxes arising from the 
implementation of the Pillar Two rules.

Entain plc  Annual Report 2023

179

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 2023 
11 Dividends

Pence per share

2022 interim dividend paid

2022 second interim dividend paid

2023 interim dividend paid

2023 
pence 

2022 
pence

–

8.5

8.9

8.5

n/a

n/a

2023 
Shares in 
issue  

number

–

588.8

638.8

2022 
Shares in 
issue  
number

588.8

n/a

n/a

A second interim dividend of 8.9p (2022: 8.5p) per share, amounting to £56.9m (2022: £50.0m) in respect of the year ended 31 December 
2023, was proposed by the Directors on 7 March 2024. The estimated total amount payable in respect of the final dividend is based on 
the expected number of shares in issue on 7 March 2024. There are no income tax implications for the Group and Company arising from 
the proposed second interim dividend. The 2022 second interim dividend of 8.5p per share (£50.0m) was paid on 26 April 2023. The 2023 
interim dividend of 8.9p per share (£56.8m) was paid on 18 September 2023.

In the year, the Group paid a dividend totalling £7.4m to non-controlling interests (2022: £nil).

12 Earnings per share

Basic earnings per share has been calculated by dividing the loss for the year attributable to shareholders of the Company of £928.6m 
(2022: £24.2m profit) by the weighted average number of shares in issue during the year of 617.5m (2022: 588.2m).

The dilutive effects of share options and contingently issuable shares are not considered when calculating the diluted loss per share.

At 31 December 2023, there were 638.8m €0.01 ordinary shares in issue.

The calculation of adjusted earnings per share which removes separately disclosed items and foreign exchange gains and losses arising 
on financial instruments has also been disclosed as it provides a better understanding of the underlying performance of the Group. 
Separately disclosed items are defined in Note 4 and disclosed in Note 6.

Total earnings per share

Weighted average number of shares (millions)

Shares for basic earnings per share

Potentially dilutive share options and contingently issuable shares

Shares for diluted earnings per share

Total profit

(Loss)/profit attributable to shareholders 

– from continuing operations

– from discontinued operations

Losses arising from financial instruments

(Gains)/losses arising from foreign exchange debt instruments

Associated tax charge on (losses)/gains arising from financial instruments and foreign exchange debt instruments

2023

616.0

1.5

617.5

2023 
£m

(928.6)

(870.8)

(57.8)

90.6

(123.1)

1.1

1,232.7

272.7

272.7

–

2022

588.2

4.5

592.7

2022 
£m

24.2

37.6

(13.4)

23.1

112.2

(2.4)

201.4

358.5

358.5

–

Standard earnings  

per share

Adjusted earnings  
per share

2023

2022

2023

2022

(141.4)

(9.3)

(150.7)

(141.4)

(9.3)

(150.7)

6.4

(2.3)

4.1

6.3

(2.2)

4.1

44.3

–

44.3

44.2

–

44.2

60.9

–

60.9

60.5

–

60.5

Separately disclosed items net of tax (Note 6)

Adjusted profit attributable to shareholders

– from continuing operations

– from discontinued operations

Earnings per share (pence)

Basic earnings per share

– from continuing operations

– from discontinued operations

From profit for the period

Diluted earnings per share

– from continuing operations

– from discontinued operations

From profit for the period

180

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202312 Earnings per share (continued)

The earnings per share presented above is inclusive of the performance from the US joint venture BetMGM. Adjusting for the removal of 
the BetMGM performance would result in a basic adjusted earnings per share of 51.1p (2022: 93.9p) and a diluted adjusted earnings per 
share of 51.0p (2022: 93.2p) from continuing operations. 

13 Goodwill and intangible assets

Goodwill  
£m

Licences 
£m

Software 
£m

Customer 
relationships 
£m

Trade-marks & 
brand names 
£m

Total 
£m

Cost

At 1 January 2022

Exchange adjustment

Additions

Additions from business combinations (Note 32)1

Disposals

Reclassification

At 31 December 2022 (restated)1

Exchange adjustment

Additions

3,492.5

153.6

–

624.0

–

–

4,270.1

(68.2)

–

Additions from business combinations (Note 32)

1,067.5

Disposals

At 31 December 2023

Accumulated amortisation and impairment

At 1 January 2022

Exchange adjustment

Amortisation charge

Impairment charge

Disposals

At 31 December 2022

Exchange adjustment

Amortisation charge

Impairment charge

Disposals

At 31 December 2023

Net book value

At 31 December 2022

At 31 December 2023

49.7

7.1

–

149.1

(0.5)

–

205.4

11.8

–

747.8

–

965.0

13.3

0.3

12.7

0.5

(0.5)

26.3

(0.1)

45.3

–

–

622.0

28.3

129.9

7.4

(13.9)

(1.0)

772.7

(12.7)

191.5

49.8

(2.9)

1,005.0

2,017.5

7,186.7

34.1

–

201.9

–

–

44.9

–

207.0

–

–

268.0

129.9

1,189.4

(14.4)

(1.0)

1,241.0

2,269.4

8,758.6

(12.3)

–

275.5

–

(17.4)

–

(98.8)

191.5

439.5

2,580.1

–

(2.9)

998.4

1,504.2

2,691.5

11,428.5

405.8

19.8

109.1

–

(13.9)

520.8

(9.1)

138.0

2.2

(2.9)

942.0

23.6

52.4

–

–

1,018.0

(13.8)

141.4

0.5

–

180.6

11.7

54.9

–

–

247.2

(7.3)

90.4

2.1

–

1,817.2

69.1

229.1

0.5

(14.4)

2,101.5

(43.6)

415.1

282.3

(2.9)

71.5

649.0

1,146.1

332.4

2,752.4

–

5,269.4

275.5

13.7

–

–

–

289.2

(13.3)

–

277.5

–

553.4

3,980.9

4,716.0

179.1

893.5

251.9

349.4

223.0

358.1

2,022.2

2,359.1

6,657.1

8,676.1

1.  Restatement of prior year intangible valuations has been made in relation to the prior year SuperSport acquisition during the subsequent measurement period. See note 32 for 

further details. 

At 31 December 2023 the Group had not entered into contractual commitments for the acquisition of any intangible assets (2022: £nil). 

Included within trade-marks and brand names are £1,398.4m (2022: £1,398.4m) of intangible assets considered to have indefinite lives. 
These assets relate to the UK Ladbrokes and Coral brands which are considered to have indefinite durability that can be demonstrated, 
and their value can be readily measured. The brands operate in longstanding and profitable market sectors. The Group has a strong 
position in the market and there are barriers to entry due to the requirement to demonstrate that the applicant is a fit and proper person 
with the ‘know-how’ required to run such operations.

Goodwill reflects the value by which consideration exceeds the fair value of net assets acquired as part of a business combination 
including the deferred tax liability arising on acquisitions. 

Licences comprise the cost of acquired betting shop and online licences, as well as licences acquired as part of the NZ Tab acquisition  
(see Note 32). 

Software relates to the cost of acquired software, through purchase or business combination, and the capitalisation of internally 
developed software. Additions of £191.5m (2022: £128.8m) include £92.6m of internally capitalised costs (2022: £58.0m).

Customer relationships, trade-marks and brand names relate to the fair value of customer lists, trade-marks and brand names acquired 
as part of business combinations, primarily relating to the bwin, Ladbrokes Coral Group, Enlabs, Sport Interaction, SuperSport, BetCity, 
365Scores, and Tab NZ businesses. 

Entain plc  Annual Report 2023

181

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202314 Impairment testing of goodwill and indefinite life intangible assets

An impairment loss is recognised for any amount by which an asset’s carrying amount exceeds its recoverable amount. The recoverable 
amount is the higher of an asset’s fair value less costs to sell and its value in use. For the purposes of assessing impairment, assets are 
grouped at the lowest levels for which there are separately identifiable cash flows (cash-generating units).

Within UK, European Retail, CEE, and Tab NZ Retail, the cash-generating units (“CGUs”) are generally an individual Licensed Betting 
Office (“LBO”) and, therefore, impairment is first assessed at this level for licences (intangibles) and property, plant and equipment, with 
any impairment arising booked to licences and property, plant and equipment on a pro-rata basis. Since goodwill and brand names have 
not been historically allocated to individual LBOs, a secondary assessment is then made to compare the carrying value of the segment 
against the recoverable amount with any additional impairment then taken against goodwill first.

For Online the CGU is the relevant geographical location or business unit, for example Australia, European digital (defined as websites 
hosted by proprietary platforms based in European constituent countries), Digital (defined as websites hosted by Entain proprietary 
platforms) etc. and any impairments are made firstly to goodwill, next to any capitalised intangible asset and then finally to property, 
plant and equipment. The expected cash flows generated by the assets are discounted using appropriate discount rates that reflect the 
time value of money and risks associated with the group of assets.

For both tangible and intangible assets, the future cash flows are based on the forecasts and budgets of the CGU or business discounted 
to reflect time value of money. The key assumptions within the UK and European Retail budgets are OTC wagers (customer visits and 
spend per visit), the average number of machines per shop, gross win per shop per week, salary increases, the potential impact of the 
shop closures and the fixed costs of the LBOs. The key assumptions within the budgets for Online are the number of active customers, net 
revenue per head, win percentage, marketing spend, revenue shares and operating costs. All forecasts take into account the impact of the 
Group’s commitment to be Net Zero by 2035 as well as the impact of climate change.

The value in use calculations use cash flows based on detailed, Board approved, financial budgets prepared by management covering a 
three-year period. These forecasts have been extrapolated over years 4 to 8 representing a declining growth curve from year 3 until the 
long-term forecast growth rate is reached. The growth rates used from years 4 to 8 range from 0% to 10%. From year 9 onwards long-term 
growth rates used are between 0% and 2% (2022: between 0% and 2%) and are based on the long-term GDP growth rate of the countries 
in which the relevant CGUs operate or the relevant outlook for the business. An eight-year horizon is considered appropriate based on the 
Group’s history of underlying profit as well as ensuring there is an appropriate decline to long-term growth rates from those growth rates 
currently observed in our key markets. A 0% growth rate has been used for the UK Retail operating segment. All key assumptions used in 
the value in use calculations reflect the Group’s past experience unless a relevant external source of information is available. Whilst the 
same approach is adopted for Tab NZ impairment reviews, the value-in-use is assessed over the 25-year life of the licence rather than 
into perpetuity.

The discount rate calculation is based on the specific circumstances with reference to the WACC and risk factors expected in the industry 
in which the Group operates.

The pre-tax discount rates used, which have remained consistent year-on-year, and the associated carrying value of goodwill by CGU is 
as follows:

Goodwill

Digital
UK Retail
Australia
European Retail
European Digital
Enlabs
BetCity
SuperSport
STS
365Scores
Tab NZ 

All other segments

2023

%

11.1
12.6
13.5
9.5–13.3
9.5–13.3
11.8
12.7
11.5
11.7
12.3
11.1

2022

%

12.6–12.9
12.6
13.5
9.5–13.3
9.5–13.3
11.8
n/a
11.8
n/a
n/a
n/a

11.1–12.6

12.4

2023

£m

2,263.4
76.4
145.0
147.1
343.3
205.3
200.1
527.8
389.1
86.8
255.5

76.2

2022
restated1 
£m

2,230.7
76.4
347.5
161.5
350.4
209.6
n/a
538.4
n/a
n/a
n/a

66.4

4,716.0

3,980.9

1. Restatement of prior year intangible valuations has been made in relation to the prior year SuperSport acquisition during the subsequent measurement period. See note 32 for 
further details.

It is not practical or material to disclose the carrying value of individual licences by LBO.

Impairment recognised during the year

Impairments of intangible assets and property, plant and equipment are recognised as separately disclosed items within operating expenses. 

Australia impairment

During the current year, the Group recorded a non-cash impairment charge of £190.0m against the Online division. The charge has arisen in the 
Group’s Australian CGU and is a result of the impact of ongoing increases in the rate of Point of Consumption tax across certain states and a 
forecast decline in Australian revenues in 2024 as a result of a reduced market outlook. 

182

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 2023 
 
 
14 Impairment testing of goodwill and indefinite life intangible assets (continued) 

Whilst our Australian business continues to be profitable and strategically important, market conditions and tax headwinds have reduced 
the value in use of the business resulting in the impairment charge. Post the annualisation of the tax increases and stabilisation of local 
market conditions, we expect our Australian business to return to growth.

Impairment testing across the business

Licences/
Franchisees

PPE & Software

Customer 
relationships

Goodwill

Brand name

UK Digital

Digital Impairment review

UK Retail

UK Retail site by site Impairment review

UK Retail Impairment review

ROI

Eurobet  
Digital

Eurobet  
Retail

Belgium  
Digital

Belgium  
Retail

Australia

Enlabs

BetCity

SuperSport 
Digital

SuperSport 
Retail

STS

365Scores

Tab NZ  
Digital

Tab NZ  
Retail

Combined  
Digital/UK Retail  
Impairment 
review

Eurobet  
Impairment 
review

Belgium  
Impairment 
review

ROI Impairment review

Eurobet Digital Impairment review

Eurobet Retail Impairment review

Belgium Digital Impairment review

Belgium Retail Impairment review

Australia Impairment review

Enlabs Impairment review

BetCity Impairment review

SuperSport Digital Impairment review

SuperSport Retail Impairment review

SuperSport  
Impairment review

STS Impairment review

365Scores Impairment review

Tab NZ Digital Impairment review

Tab NZ Retail Impairment review

Tab NZ  
Impairment 
review

Entain plc  Annual Report 2023

183

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202314 Impairment testing of goodwill and indefinite life intangible assets (continued)

Unikrn impairment

During the year, the Group took the decision to close its B2C eSports business operating under the Unikrn brand, in favour of developing a 
leading eSports proposition on existing labels. As a result of the decision to turn off its B2C operations, the Group has recorded an £43.2m 
impairment of goodwill and £1.1m impairment of trade-marks and brands associated with the Unikrn operation during the current year within 
the New Opportunities segment.

Impala impairment

The Group has also taken the decision during 2023 to close its B2C operations in Zambia and Kenya, operations that were run out of the 
previously acquired African subsidiary. As a result of the decision to close these operations and focus resources to drive growth in other 
markets, the Group has recorded an impairment against the value of assets carried against this business. The resulting impairment has been 
booked against goodwill of £29.9m, and against software of £4.0m within the Online segment.

In addition, an impairment charge of £11.0m has been recognised during the current year against our Retail estate in ROI as a result of a 
reduced outlook for this market, and £5.0m against Totolotek following its closure post the STS acquisition. 

Sensitivity analysis

With the exception of Australia, no reasonable change in assumptions would cause an additional impairment, including A 5% decrease in 
all cash flows or a 0.5pp increase in discount rates. 

For Australia, a 10% increase in revenue would reduce the impairment by £110.0m, whereas a 5% decrease in revenue would increase 
the impairment by £48.0m. Each 0.5pp movement in the discount rate impacting the charge by £20.0m. 

15 Property, plant and equipment

Cost

At 1 January 2022

Exchange adjustment

Additions

Additions from business combinations 

Disposals

Reclassification

At 31 December 2022

Exchange adjustment

Additions

Additions from business combinations (Note 32)

Disposals 

Reclassification

At 31 December 2023

Accumulated depreciation

At 1 January 2022

Exchange adjustment

Depreciation charge

Impairment

Disposals

Reclassification

At 31 December 2022

Exchange adjustment

Depreciation charge

Impairment

Disposals

Reclassification

At 31 December 2023

Net book value

At 31 December 2022

At 31 December 2023

184

Entain plc  Annual Report 2023

Land and 
buildings  
£m

Plant and 
equipment  
£m

Fixtures  
and fittings  
£m

Leased  
assets  
£m

102.5

188.3

3.2

50.6

3.2

(20.2)

1.9

141.2

(2.1)

27.0

8.1

(6.7)

0.9

7.0

11.1

4.4

(16.1)

42.9

237.6

(3.5)

45.9

2.2

(5.7)

(0.9)

572.3

5.2

61.8

9.5

(3.5)

(42.2)

603.1

(1.4)

45.6

26.9

(49.8)

–

Total  
£m

889.9

16.1

148.4

17.3

(50.2)

1.0

1,022.5

(7.3)

136.5

42.1

(66.7)

–

168.4

275.6

624.4

1,127.1

38.3

2.7

23.5

0.1

–

44.6

(1.5)

29.4

0.7

(6.0)

(0.2)

67.0

52.2

2.0

26.0

1.9

(16.1)

21.7

87.7

(2.0)

36.6

0.4

(5.1)

0.2

320.9

4.2

65.0

4.5

(2.8)

(21.7)

370.1

(0.6)

61.3

4.7

(49.4)

–

422.7

9.4

125.9

6.5

(49.2)

–

515.3

(4.3)

141.0

6.7

(65.0)

–

117.8

386.1

593.7

96.6

101.4

149.9

157.8

233.0

238.3

507.2

533.4

26.8

0.7

24.9

0.2

(10.4)

(1.6)

40.6

(0.3)

18.0

4.9

(4.5)

–

58.7

11.3

0.5

11.4

–

–

12.9

(0.2)

13.7

0.9

(4.5)

–

22.8

27.7

35.9

(10.3)

(20.0)

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202315 Property, plant and equipment (continued)

At 31 December 2023, the Group had not entered into contractual commitments for the acquisition of any property, plant and equipment 
(2022: £nil). 

Included within fixtures, fittings and equipment are assets in the course of construction which are not being depreciated of £17.1m 
(2022: £10.6m), relating predominantly to self-service betting terminals and the new point of sale system in UK Retail.

An impairment charge of £6.5m (2022: £6.5m) has been made against closed retail shops and office buildings included within leased 
assets in the year. See Notes 6 and 14 for further details.

Analysis of leased assets:

Cost
At 1 January 2022
Exchange adjustment
Additions
Additions from business combinations 
Disposals
Reclassification
At 31 December 2022
Exchange adjustment
Additions
Additions from business combinations 
Disposals
At 31 December 2023

Accumulated depreciation
At 1 January 2022
Exchange adjustment
Depreciation charge
Impairment
Disposals
Reclassification
At 31 December 2022
Exchange adjustment
Depreciation charge
Impairment
Disposals
At 31 December 2023

Net book value
At 31 December 2022
At 31 December 2023

Land and 
buildings  
£m

Plant and 
equipment  
£m

520.7
5.0
60.0
9.5
(2.0)
–
593.2
(1.3)
32.8
26.0
(49.8)
600.9

299.8
4.1
55.1
4.5
(2.0)
–
361.5
(0.6)
59.0
4.7
(49.4)
375.2

51.6
0.2
1.8
–
(1.5)
(42.2)
9.9
(0.1)
12.8
0.9
–
23.5

21.1
0.1
9.9
–
(0.8)
(21.7)
8.6
–
2.3
–
–
10.9

Total  
£m

572.3
5.2
61.8
9.5
(3.5)
(42.2)
603.1
(1.4)
45.6
26.9
(49.8)
624.4

320.9
4.2
65.0
4.5
(2.8)
(21.7)
370.1
(0.6)
61.3
4.7
(49.4)
386.1

231.7
225.7

1.3
12.6

233.0
238.3

Entain plc  Annual Report 2023

185

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202316 Interest in joint venture

Cost
At 1 January 2022
Additions
Exchange adjustment
Share of loss after tax
Share of other comprehensive loss
Contributions to be made
At 31 December 2022
Additions
Exchange adjustment
Share of loss after tax
Share of other comprehensive loss (movement in translation reserve)
Contributions to be made

At 31 December 2023

Share of joint  
venture’s net  
assets  
£m

9.7
175.1
3.7
(193.9)
(0.4)
5.8
–
40.7
0.5
(42.0)
(0.6)
1.4

–

The joint venture represents the Group’s investment in BetMGM set up in the US in which a 50% stake is held. 

The Group has committed to provide its final committed equity injection to BetMGM over the course of 2024, with $25.0m additional 
contributions expected ($50.0m split between both joint venture partners). This will take the Group’s total investment to $705.0m 
($1.41bn across both joint venture partners).

Given the net liabilities position of the joint venture, the Group has recorded £7.2m of these future contributions as a liability at the year 
end, an increase of £1.4m on the prior year.

Summarised financial information in respect of the Group’s joint venture’s net assets is set out below:

Non-current assets

Cash and cash equivalents

Other current assets

Current assets

Balances with customers

Other current liabilities

Current liabilities

Non-current liabilities

Net liabilities

Group’s share of net liabilities

Summarised statement of comprehensive income 

Revenue

Depreciation and amortisation

Other operating expenses

Loss for the year

Other comprehensive loss

Total comprehensive loss

Group’s share of loss

2023  
£m

118.1

138.7

182.7

321.4

(208.6)

(224.0)

(432.6)

(21.2)

(14.3)

(7.2)

2023  
£m

2022 
£m

148.6

308.7

92.4

401.1

(234.4)

(310.0)

(544.4)

(17.0)

(11.7)

(5.8)

2022 
£m

1,582.4

1,174.8

(8.2)

(28.5)

(1,658.1)

(1,534.1)

(83.9)

(1.2)

(85.1)

(42.6)

(387.8)

(0.8)

(388.6)

(194.3)

There are no contingent liabilities relating to the Group’s interest in the joint venture (2022: £nil). 

The risks associated with the Group’s interest in joint ventures are aligned to the same risks the Group is exposed to on the basis that they 
operate wholly within the betting and gaming market.

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Cost

At 1 January 2022

Revaluation loss

Arising on business combinations

Dividends received

Share of loss after tax

Foreign exchange

At 31 December 2022

Revaluation gain

Additions

Dividends received

Share of loss after tax

Share of other comprehensive expense

Foreign exchange

At 31 December 2023

Share of  
associates’  
net assets 
£m 

Other  
investments 
£m

44.2

–

–

(3.6)

(0.2)

(0.9)

39.5

–

–

(9.8)

(0.9)

(1.1)

–

27.7

14.2

(5.1)

4.9

–

–

–

14.0

2.6

3.1

–

–

–

(0.3)

19.4

Revaluation loss includes £1.1m (2022: £2.6m) recognised through other comprehensive income with the remaining loss of £2.5m 
(2022: £2.5m) recognised through profit or loss. 

Associates

Summarised financial information in respect of the associates is set out below:

Non-current assets

Current assets

Non-current liabilities

Current liabilities

Net assets

Group’s share of net assets

Revenue for the year

Profit for the year

Other comprehensive expense

Total comprehensive income

Group’s share of total comprehensive expense

Further details of the Group’s associates are listed in Note 34.

2023  
£m

42.5

78.0

(5.7)

(73.1)

41.7

27.7

370.1

10.4

(4.7)

5.7

(2.0)

Total 
£m

58.4

(5.1)

4.9

(3.6)

(0.2)

(0.9)

53.5

2.6

3.1

(9.8)

(0.9)

(1.1)

(0.3)

47.1

2022 
£m

52.0

132.4

(2.5)

(90.1)

91.8

39.4

337.1

0.1

–

0.1

(0.2)

The financial year end of Sports Information Services (Holdings) Limited (SIS), an associate of the Group, is 31 March. The Group has 
included the results for SIS for the 12 months ended 31 December 2023. 

All associates are private companies and there are no quoted market prices available for their shares.

The risks associated with associate investments are considered to be aligned to the same risks the Group is exposed to on the basis that 
they operate wholly within the betting and gaming market.

Other investments of £19.4m (2022: £14.0m) consist of investments which have no fixed maturity date or coupon rate.

18 Trade and other receivables

Trade receivables 

Other receivables

Finance lease receivable

Prepayments 

2023  
£m

40.6

399.0

4.3

91.1

535.0

2022 
£m

34.1

430.8

3.5

70.5

538.9

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1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202318 Trade and other receivables (continued)

Trade and other receivables are presented on the Balance Sheet as follows:

Current 

Non-current

Total

2023  
£m

503.2

31.8

535.0

2022 
£m

500.3

38.6

538.9

Trade and other receivables are non-interest bearing and are generally on 30–90 day terms. Trade and other receivables are reviewed 
for impairment on an ongoing basis, taking account of the ageing of outstanding amounts and the credit profile of customers. 
Impaired receivables, including all trade receivables that are a year old, are provided for in an allowance account. Impaired receivables 
are derecognised when they are assessed as irrecoverable. The expected credit losses arising from receivables are not considered to 
be significant. 

The balance of other receivables consists of the receivable for Greek tax of €34.9m (2022: €34.9m), amounts receivable from payment 
service providers of £176.0m (2022: £149.8m), and other smaller items such as regulatory deposits, security deposits, rent deposits and 
balances due from affiliates and partners. The Group does not perceive there to be a material credit risk against these items. 

19 Cash and cash equivalents 

Cash and short-term deposits

2023  
£m

400.6

2022 
£m

658.5

Cash and cash equivalents in the consolidated statement of cash flows comprises cash at bank, overdrafts net of short-term investments 
and includes £154.6m (2022: £52.1m) restricted in respect of customers.

20 Trade and other payables

Trade payables

Other payables1

Social security and other taxes

Accruals

2023

£m

56.9

719.9

197.6

338.0

1,312.4

2022
Restated1 
£m

64.4

135.4

181.0

339.2

720.0

1. Restatement of prior year intangible valuations increasing prior year other payables by £0.2m has been made in relation to the prior year SuperSport acquisition during the 
subsequent measurement period. See Note 32 for further details.

Trade and other payables are presented on the Balance Sheet as follows:

Current 

Non-current

Total

2023

£m

878.6

433.8

1,312.4

2022
Restated1 
£m

720.0

–

720.0

HMRC settlement liability within other payables

On 5 December 2023, Entain plc entered into a Deferred Prosecution Agreement (“DPA”) with the Crown Prosecution Service (“CPS”) in 
relation to historical conduct of the Group, thereby resolving the HM Revenue & Customs (“HMRC”) investigation into the Group. 

The DPA relates to alleged offences under Section 7 of the Bribery Act 2010 and, in particular, a failure by the Company to have adequate 
procedures in place to prevent bribery in relation to its legacy Turkish-facing business. The Turkish-facing business was sold by a former 
management team in 2017.

Under the terms of the DPA, the Group has agreed to pay a financial penalty plus disgorgement of profits totalling £585 million, to 
make a charitable donation of £20 million and to pay a contribution of £10 million to HMRC’s and the CPS’s costs. The financial penalty, 
disgorgement of profits and the charitable donation will be paid in instalments over the term of the DPA, which will be four years from 
the date of the DPA. During the current financial year, the Group has provided for £585m representing the discounted value of all future 
payments over the four-year term.

Since the conduct giving rise to the DPA, the Group has undertaken a comprehensive review of its anti-bribery policies and procedures 
and has taken decisive action to significantly strengthen its wider compliance programme and related controls. Recognition of the 
significant improvements made by the Company is an integral feature of achieving a DPA.

188

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21 Discontinued operations

During the current year, the Group recorded a £57.8m loss in discontinued operations relating to its former business Intertrader which 
was disposed of in November 2021. The loss recorded primarily reflects legal costs associated with historic matters as well as a provision 
liability for a potential settlement with the former owners of the business following a long-running legal dispute. The charge has been 
recognised in within separately disclosed items in the year (Note 6). 

In 2022, loss on disposal was £13.4m relating to ongoing costs of disposal of the Intertrader business and the settlement of various 
associated legal matters.

22 Lease liabilities

Current 

Lease liabilities 

Non-current 

Lease liabilities

Total lease liabilities

2023  
£m

2022 
£m

65.7

65.1

210.2

275.9

215.8

280.9

The Group’s leasing activity consists of leases on property, cars, self-service betting terminals and office equipment. The majority of those 
relate to the leasing of LBOs within the Retail estates and office buildings. 

Each lease is reflected on the balance sheet as a right-of-use asset and a lease liability. Variable lease payments which do not depend on 
an index or a rate (such as lease payments on gaming machines based on a percentage of revenue) are excluded from the measurement 
of the lease liability and asset. The Group classifies its right-of-use assets in a consistent manner to its property, plant and equipment 
(see Note 15).

Leases of vehicles and IT equipment are generally limited to a new lease term of 3 to 5 years. Leases of property generally have a 
lease term ranging from 5 to 10 years, with some legacy leases extending out to 20 years and beyond. Most new leases of property 
are now generally expected to be limited to no more than 10 years, with a break option after no more than 5 years, except in 
special circumstances.

The maturity analysis of lease liabilities at 31 December 2023 is as follows:

2023

Net present value

2022

Net present value

Within  
1 year  
£m

1–2 years 
£m

2–5 years 
£m

> 5 years 
£m

Total 
£m

Minimum lease payments due

65.7

57.8

106.7

45.7

275.9

65.1

56.2

106.5

53.1

280.9

The Group secures the use of its retail premises primarily through taking out leases for these premises. Typically, the leases are for a 
duration between 5 and 10 years. In respect of the UK property portfolio there is commonly a right to negotiate replacement leases on 
expiry, by virtue of the Landlord and Tenant Act 1954. Details of undiscounted amounts payable under leases are set out in Note 25.

Certain lease payments are not recognised as a liability. This arises when the Group continues to pay rents and occupy properties 
after the lease has expired. Payments made under such leases are expensed on a straight-line basis. In addition, certain variable lease 
payments and irrecoverable VAT are not permitted to be recognised as lease liabilities and are expensed as incurred. 

The use of extension and termination options gives the Group added flexibility in the event it has identified more suitable premises in 
terms of cost and/or location or determined that it is advantageous to remain in a location beyond the original lease term. An option is 
only exercised when consistent with the Group’s regional markets strategy and the economic benefits of exercising the option exceeds 
the expected overall cost.

Amounts paid for short-term and low-value leases not included within the lease liability are immaterial. 

The Group incurred rent and associated costs of £20.8m (2022: £15.3m). These are predominantly driven by VAT on rental charges not 
being recoverable and held over leases.

Details of total cash outflow relating to leases, are disclosed in the consolidated statement of cash flows.

Group as lessor:

Finance lease receivables are included in the statement of financial position within trade and other receivables and is as follows:

Current 

Non-current 

2023  
£m

1.1

3.2

2022 
£m

1.0

2.5

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1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202322 Lease liabilities (continued)

The maturity analysis of lease receivables, including the undiscounted lease payments to be received, are as follows:

2023

Lease payments receivable

Interest

Present value of lease payments receivable

2022

Lease payments receivable

Interest

Present value of lease payments receivable

Operating lease commitments – Group as lessor

Within  
1 year  
£m

1.4

(0.3)

1.1

1.1

(0.1)

1.0

Minimum lease payments due

1–2 years 
£m

2–5 years 
£m

> 5 years 
£m

Total 
£m

1.3

(0.3)

1.0

0.9

(0.1)

0.8

2.0

(0.5)

1.5

1.1

(0.2)

0.9

0.8

(0.1)

0.7

0.9

(0.1)

0.8

5.5

(1.2)

4.3

4.0

(0.5)

3.5

A number of the sublease agreements for unutilised space in the UK shop estate are not classified as finance leases within IFRS 16. 
These non-cancellable leases have remaining lease terms of between one and six years. The future minimum rentals receivable under 
these non-cancellable operating leases at 31 December are as follows:

Within one year

After one year but not more than five years

After five years

23 Interest-bearing loans and borrowings

Current 

Euro-denominated loans

USD-denominated loans

Sterling-denominated loans

Non-current 

Euro-denominated loans

USD-denominated loans

Sterling-denominated loans

2023  
£m

0.4

0.6

0.1

1.1

2022 
£m

0.6

1.0

0.1

1.7

2023  
£m

2022 
£m

0.4

23.4

295.4

319.2

0.9

17.7

406.3

424.9

869.4

2,172.1

(2.7)

994.7

1,694.4

–

3,038.8

2,689.1

As at 31 December 2023 there were £515.0m (2022: £515.0m) of committed bank facilities of which £295.0m (2022: £nil) were drawn 
down and £5.2m (2022: £52.1m) of facilities which have been utilised for letters of credit.

On 6 December 2022, the Group agreed pricing and allocation of two new tranches of First Lien Term Loans, namely a EUR tranche of €800m 
with a maturity in June 2028 and a USD tranche of $375m which was added to the $1,000m term loan which had an October 2029 maturity. 
These new loans were issued on 11 January 2023 and used to repay the existing €1,125m loan in January 2023, ahead its March 
2024 maturity.

On 26 June 2023, the Group agreed pricing and allocation of add ons to existing First Lien Term Loans. €230m was added onto the 
€800m term loan, with maturity remaining in June 2028 and $385m was added onto the $1,375m term loan, with maturity remaining in 
October 2029. A total of c£500m GBP equivalent was issued and these funds were part used to fund the repayment of the Ladbrokes 
Group Finance plc £400m bond in July 2023, a bond which was due for repayment in September 2023.

The Group’s senior facilities agreement contains a single financial covenant: a springing leverage covenant (subject to customary cure 
rights) and solely for the benefit of the lenders under the revolving credit facility (“RCF”). The financial covenant is tested only in respect 
of a quarter-end date where the aggregate outstanding principal amount of all loans under the RCF (excluding utilisations of the RCF by 
way of letters of credit or bank guarantees) exceeds 40% of the total RCF commitments as at that date.

190

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1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202324 Provisions

At 1 January 2022

Provided

Utilised

Released

Reclassification

At 31 December 2022

Provided

Utilised

Released

At 31 December 2023

Property
provisions1
£m

Restructuring
provisions2
£m

Litigation and 
regulation
provisions3
£m

9.1

10.1

(7.5)

(4.5)

–

7.2

4.4

(5.3)

(1.0)

5.3

0.8

1.8

(2.0)

(0.6)

–

–

28.8

(25.5)

–

3.3

40.0

33.6

(35.9)

(1.9)

(17.0)

18.8

28.2

(30.4)

(0.1)

16.5

Total  
£m

49.9

45.5

(45.4)

(7.0)

(17.0)

26.0

61.4

(61.2)

(1.1)

25.1

1.  The Group is party to a number of leasehold property contracts. Provision has been made against the unavoidable non-rent costs on those leases where the property is now 
vacant. Provisions have been based on management’s best estimate of the minimum future cash flows to settle the Group’s obligations, considering the risks associated with 
each obligation, discounted at a risk-free interest rate of 3.5%. The periods of vacant property commitments range from 1 to 12 years (2022: 1 to 13 years). In accordance with 
IFRS 16, the rental elements of certain property provisions are included within lease liabilities.

2.  Restructuring provisions relate to redundancy costs.
3. Litigation and regulation provisions relate to estimates for potential liabilities which may arise in the Group as a result of customer claims and past practices. Whilst the nature of 
legal claims means that the timing of settlement can be uncertain, we expect all claims to be settled in the next 1 to 2 years. Whilst the provisions are based on management’s 
best estimate of the likely liability for obligations that exist at the year end date, the maximum potential exposure is not expected to be materially different to the provision made.

Of the total provisions at 31 December 2023, £20.9m (2022: £20.6m) is current and £4.2m (2022: £5.4m) is non-current. 
Provisions expected to be settled in greater than one year are discounted at the risk-free rate.

25 Financial risk management objectives and policies

The Group’s treasury function provides a centralised service for the provision of finance and the management and control of liquidity, 
foreign exchange rates and interest rates. The function operates as a cost centre and manages the Group’s treasury exposures to reduce 
risk in accordance with policies approved by the Board.

The Group’s principal financial instruments comprise term loans, bank facilities, overdrafts, loan notes, bonds, financial guarantee 
contracts, and cash and short-term deposits, together with certain derivative financial instruments. The main purpose of these financial 
instruments is to raise finance for the Group’s operations. The Group has various other financial instruments such as trade receivables, 
trade payables and accruals that arise directly from its operations. Details of derivatives are set out in Note 26.

It is, and has been throughout the year under review, the Group’s policy that no trading in financial instruments shall be undertaken other 
than betting. Activity of this nature is only undertaken by the customer and is not speculative activity of the Group. The Group’s exposure 
to ante-post betting and gaming transactions is not significant.

The main financial risks for the Group are exchange rate risk, interest rate risk, credit risk and liquidity risk. The Board reviews and agrees 
policies for managing each of these risks and they are summarised below. The Group also monitors the market price risk arising from all 
financial instruments.

Interest rate risk

The Group is exposed to interest rate risk on certain of its interest-bearing loans and borrowings and on cash and cash equivalents.

The Group uses derivative financial instruments such as interest rate swaps to hedge its interest rate risk. At 31 December 2023, 65% 
(2022: 50%) of the Group’s post-swap gross debt (excluding leases) was at fixed interest rates. 

Interest on financial instruments at floating rates is repriced at intervals of less than six months. Interest on financial instruments at fixed 
rates is fixed until the maturity of the instrument.

The table below demonstrates the sensitivity to reasonably possible changes in interest rates on income for the year when this movement 
is applied to the carrying value of financial liabilities:

Effect on:

25 basis points decrease

100 basis points increase

Foreign currency risk

Profit before tax

2023

1.1

(4.6)

2022

4.1

(16.3)

Given the multi-national nature of the business, the Group is exposed to foreign exchange gains and losses on its trading activities, 
the net assets of its overseas subsidiaries and its non-GBP-denominated financing facilities. The primary currencies that the Group is 
exposed to fluctuations in are the Euro, Australian Dollar and US Dollar. 

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1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202325 Financial risk management objectives and policies (continued)

Foreign currency risk (continued)

Whilst the Group does not actively hedge the foreign exposure on its trading cash flows, it continuously monitors exposures to 
individual currencies, taking remediating actions as necessary to manage any significant risks as they arise. In the event that the Group 
anticipates large transactions in currencies other than GBP, forward exchange contracts are taken out to manage the potential foreign 
exchange exposure.

The Group’s exposure to the translation of net assets on foreign currency subsidiaries into its reporting currency is partially offset by the 
opposite exposure on the Group’s financing facilities providing a natural economic hedge, even though the Group does not apply hedge 
accounting. The Group’s policy on borrowings is broadly aligned to the underlying cash flows of the business. 

The Group has financing facilities in GBP, Euros and US Dollars. As the Group’s overseas subsidiaries largely report in Euros, the Group 
has taken out swap contracts to hedge the US Dollar debt into Euros in order to align the foreign currency exposure on the Group’s 
financing facilities with that on the net assets of its subsidiaries. The Group has also taken out swap contracts to hedge US Dollar debt 
into GBP and Australian Dollars.

A 5% weakening in the Euro would reduce Group operating profit by £21.6m (2022: £27.7m) and net assets by £22.0m (2022: £0.8m) 
when applied to the results of the year in question.

A 5% weakening in the Australian Dollar would reduce Group operating profit by £3.4m (2022: £4.6m) and net assets by £7.1m 
(2022: £19.0m) when applied to the results of the year in question.

A 5% weakening in the US Dollar would increase Group operating profit by £2.0m (2022: £9.2m) arising from the share of loss of joint 
venture. There are no material net assets held in US Dollar as at 31 December 2023 and 31 December 2022.

Credit risk

The Group is not subject to significant concentration of credit risk, with exposure spread across a large number of counterparties 
and customers.

Receivable balances are monitored on an ongoing basis. Any changes to credit terms are assessed and authorised by senior 
management on an individual basis.

With respect to credit risk arising from the other financial assets of the Group, which comprise cash and cash equivalents, the Group’s 
exposure to credit risk arises from default of the counterparty, with a primary exposure equal to the carrying amount of these instruments. 
Credit risk in respect of cash and cash equivalents is managed by restricting those transactions to banks that have a defined minimum 
credit rating and by setting an exposure ceiling per bank.

Liquidity risk

The Group’s objective is to maintain a balance between continuity of funding and flexibility through the use of borrowings with a range of 
maturities. The Group’s policy on liquidity is to ensure that there are sufficient medium-term and long-term committed borrowing facilities 
to meet the medium-term funding requirements. At 31 December 2023, there were undrawn committed borrowing facilities of £220.0m 
(2022: £515.0m). Total committed facilities had an average maturity of 4.5 years (2022: 3.7 years).

The total gross contractual undiscounted cash flows of financial liabilities, including interest payments, fall due as follows. Cash flows in 
respect of financial guarantee contracts reflect the probability weighted cash flows.

2023

Interest-bearing loans and borrowings 

Other financial liabilities

Trade and other payables

Lease liabilities

Total

2022

Interest bearing loans and borrowings 

Other financial liabilities

Trade and other payables

Lease liabilities

Total

On demand  
or within  
1 year  
£m

573.7

252.7

681.0

77.5

1–2 years 
£m

2–5 years 
£m

> 5 years 
£m

558.1

692.4

151.3

66.8

1,223.1

378.5

302.5

122.9

1,401.9

2,855.8

–

54.0

Total 
£m

3,756.8

4,179.4

1,134.8

321.2

1,584.9

1,468.6

2,027.0

4,311.7

9,392.2

On demand  
or within  
1 year  
£m

548.4

210.7

538.8

72.4

1–2 years 
£m

1,310.6

56.5

–

61.6

1,370.3

1,428.7

2–5 years 
£m

> 5 years 
£m

Total 
£m

1,131.2

205.5

–

116.6

1,453.3

914.5

3,904.7

1.7

–

59.8

976.0

474.4

538.8

310.4

5,228.3

Details of discounted contractual cash flows of leasing liabilities are set out in Note 22.

192

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Capital risk management

The primary objective of the Group’s capital management is to ensure that it maintains a credit quality that enables the Group to raise 
funds at an economic interest rate and to maintain healthy capital ratios in order to support its business and maximise shareholder value. 
The Group manages its capital structure and makes adjustments to it in light of changes in economic conditions. To maintain or adjust the 
capital structure, the Group may adjust the dividend payment to shareholders, adjust borrowings, return capital to shareholders or issue 
new shares.

The Group monitors capital using an adjusted net debt to underlying EBITDA ratio. The ratio at 31 December 2023 was 3.3 times 
(2022: 2.8 times). See Note 27 for further details.

The Group’s funding policy is to raise funds centrally to meet the Group’s anticipated requirements. These are planned so as to mature at 
different stages in order to reduce refinancing risk. The Board reviews the Group’s capital structure and liquidity periodically.

26 Financial instruments and fair value disclosures 

The table below analyses the Group’s financial instruments into their relevant categories:

31 December 2023

Assets

Non-current:

Other investments (Note 17)

Current:

Trade and other receivables

Derivative financial instruments

Cash and short-term investments (including customer funds)

Total

Liabilities

Current:

Customer balances
Interest-bearing loans and borrowings1

Trade and other payables

Derivative financial instruments
Other financial liabilities2

Lease liabilities (Note 22)

Non-current:

Interest-bearing loans and borrowings

Trade and other payables
Other financial liabilities2

Lease liabilities (Note 22)

Total

Net financial (liabilities)/assets

Assets/
(liabilities) 
at fair value 
through  
profit and loss 
£m

Assets at 
fair value 
through other 
comprehensive 
income 
£m

Amortised  
cost  
£m

Total 
£m

1.3

10.9

7.2

19.4

443.9

–

400.6

845.8

(196.8)

(319.2)

(681.0)

–

–

(65.7)

(3,038.8)

(433.8)

(905.7)

(210.2)

(5,851.2)

(5,005.4)

–

31.9

–

42.8

–

–

–

(117.5)

(157.0)

–

–

–

(835.8)

–

(1,110.3)

(1,067.5)

–

–

–

7.2

–

–

–

–

–

–

–

–

–

–

–

7.2

443.9

31.9

400.6

895.8

(196.8)

(319.2)

(681.0)

(117.5)

(157.0)

(65.7)

(3,038.8)

(433.8)

(1,741.5)

(210.2)

(6,961.5)

(6,065.7)

1.  The fair value of interest-bearing loans and borrowings at 31 December 2023 and 31 December 2022 is not materially different to their original cost.
2.  Other financial liabilities include £1,335.5m deferred and contingent consideration (2022: £261.7m), a put liability of £536.3m (2022: £180.4m), £9.6m of financial guarantees 

(2022: £2.9m) and £17.1m of ante-post liabilities (2022: £17.2m).

Entain plc  Annual Report 2023

193

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 2023Assets/
(liabilities) 
at fair value 
through  
profit and loss 
£m

Assets at 
fair value 
through other 
comprehensive 
income 
£m

Amortised  
cost  
£m

26 Financial instruments and fair value disclosures (continued)

31 December 2022

Assets
Non-current:
Other investments (Note 17)
Other financial assets

Current:
Trade and other receivables
Derivative financial instruments
Cash and short-term investments (including customer funds)

Total

Liabilities
Current:
Customer balances
Interest-bearing loans and borrowings1
Trade and other payables
Derivative financial instruments
Other financial liabilities2
Lease liabilities (Note 22)

Non-current:
Interest-bearing loans and borrowings
Other financial liabilities2
Lease liabilities (Note 22)
Total

Net financial (liabilities)/assets

Fair value hierarchy

1.3
0.2

464.9
–
658.5

1,124.9

(200.5)
(424.9)
(538.8)
–
–
(65.1)

(2,689.1)
(183.3)
(215.8)
(4,317.5)

(3,192.6)

6.6
–

–
72.9
–

79.5

–
–
–
(79.2)
(208.8)
–

–
(70.1)
–
(358.1)

(278.6)

Total 
£m

14.0
0.2

464.9
72.9
658.5

6.1
–

–
–
–

6.1

1,210.5

–
–
–
–
–
–

–
–
–
–

6.1

(200.5)
(424.9)
(538.8)
(79.2)
(208.8)
(65.1)

(2,689.1)
(253.4)
(215.8)
(4,675.6)

(3,465.1)

IFRS 13 requires financial assets and liabilities recorded at fair value to be categorised in three levels according to the inputs used in the 
calculation of their fair value:

–  Level 1 – uses quoted prices as the input to fair value calculations

–  Level 2 – uses inputs other than quoted prices, that are observable either directly or indirectly

–  Level 3 – uses inputs that are not observable 

The following tables illustrate the Group’s financial assets and liabilities measured at fair value after initial recognition at 31 December 2023 
and 31 December 2022:

Assets measured at fair value
Derivative financial instruments
Other investments

Liabilities measured at fair value 
Derivative financial instruments
Other financial liabilities 

Net assets/(liabilities) measured at fair value

194

Entain plc  Annual Report 2023

Level 1  

£m

Level 2  

£m

Level 3  

£m

–
7.1
7.1

–
–
–

7.1

31.9
2.5
34.4

(117.5)
–
(117.5)

(83.1)

–
8.5
8.5

–
(992.8)
(992.8)

(984.3)

2023

Total  
£m

31.9
18.1
50.0

(117.5)
(992.8)
(1,110.3)

(1,060.3)

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202326 Financial instruments and fair value disclosures (continued)

Assets measured at fair value

Derivative financial instruments

Other investments

Liabilities measured at fair value 

Derivative financial instruments

Other financial liabilities 

Net assets/(liabilities) measured at fair value

Level 1  
£m

Level 2  
£m

Level 3  
£m

–

5.5

5.5

–

–

–

5.5

72.9

1.8

74.7

(79.2)

–

(79.2)

(4.5)

–

5.4

5.4

–

(278.9)

(278.9)

(273.5)

2022

Total  
£m

72.9

12.7

85.6

(79.2)

(278.9)

(358.1)

(272.5)

There have been no transfers of assets or liabilities recorded at fair value between the levels of the fair value hierarchy.

Included within other financial assets and derivative financial instruments measured at fair value are: the Group’s currency swaps 
held against debt instruments as an asset of £31.9m (2022: asset of £72.9m) and a liability of £117.5m (2022: £79.2m), investment 
in RAS Technology, designated as fair value through other comprehensive income, £2.1m (2022: £1.0m), an investment in Scout 
Gaming of £0.3m (2022: £0.3m), a convertible equity instruments with Visa Inc. for £2.5m (2022: £1.8m) and Greenrun Inc. for £3.1m 
(2022: £nil),and an investment fund of £5.0m (2022:£4.9m), all designated as fair value through profit and loss. During the year, the Group 
disposed of its investment in Hui10 (2022: £5.1m) as a share-for-share exchange with Intuitive Investment Group plc (“IIG) at a £nil profit 
or loss. The investment in IIG of £5.1m is designated as fair value through other comprehensive income. The fair value of the investments 
at 31 December 2023 and 31 December 2022 is not materially different to their original cost.

Contingent and deferred consideration

Contingent and deferred consideration arises through business combinations, the fair value for which is reassessed at each reporting 
date using updated inputs and assumptions based on the latest financial forecasts of each respective business. As at 31 December 2023 
contingent and deferred consideration included within other financial liabilities was £1,335.5m (2022: £261.7m), including £1,155.1m 
on Tab NZ as well as from the Group’s acquisitions of SuperSport in the prior year, and in year acquisitions of ASF Limited, BetCity, 
and 365Scores. 

The valuation of the contingent element of consideration is subject to estimation uncertainty as the amount payable is based on 
various factors, including future profitability. With the exception of Tab NZ, based on the current profit forecast and reasonable upside 
and downside sensitivities, the range of potential valuations is not expected to be materially different from that provided for in the 
financial statements. For Tab NZ where the range of potential outcomes could be materially different from the amounts provided as it 
is subject to the future performance of the business over a 25-year time period. The fair value of contingent consideration for Tab NZ at 
31 December 2023 was £788.3m. The valuation technique used for calculating the contingent consideration was a discounted cash flow 
model. The key unobservable inputs for the calculation are revenue growth rates, adjusted gross profit margin and discount rate. A 5% 
movement in forecast cash flows, both positive and negative, would impact the contingent consideration liability by approximately £50m, 
whereas the 0.5pp movement in the discount rate would affect the liability by approximately £40m.

During the year, the Group paid £266.7m (2022: £32.9m) of deferred and contingent consideration in relation to the 
aforementioned acquisitions.

Put option liability

The amortised costs of the put option liability recognised is not materially different to fair value.

Ante-post

Ante-post liabilities are valued using methods and inputs that are not based upon observable market data. The principal assumptions 
relate to anticipated gross win margins on unsettled bets. There are no reasonably probable changes to assumptions or inputs that would 
lead to material changes in the fair value determined, although the final value will be determined by future sporting results.

Entain plc  Annual Report 2023

195

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202327 Net debt

The components of the Group’s adjusted net debt are as follows:

Current assets

Cash and short-term deposits

Current liabilities

Interest-bearing loans and borrowings

Non-current liabilities

Interest-bearing loans and borrowings

Net debt

Cash held on behalf of customers

Fair value swaps held against debt instruments (derivative financial (liability)/asset)

Deposits

Balances held with payment service providers

Sub-total

Lease liabilities

Adjusted net debt including lease liabilities

2023  
£m

2022  
£m

400.6

658.5

(319.2)

(424.9)

(3,038.8)

(2,689.1)

(2,957.4)

(2,455.5)

(196.8)

(85.6)

48.8

176.0

(200.5)

(6.5)

43.8

149.8

(3,015.0)

(2,468.9)

(275.9)

(280.9)

(3,290.9)

(2,749.8)

Cash held on behalf of customers represents the outstanding balance due to customers in respect of their online gaming wallets. 

28 Share capital

Authorised:

Number of 
€0.01  
ordinary  
shares

Total  
€m

Total  
£m

At 31 December 2022 and 31 December 2023

773,000,000

7.7

6.4

Issued and fully paid:

At 1 January 2022

Exercise of share options

At 31 December 2022

Allotment of shares

Exercise of share options1

At 31 December 2023

586,550,219

2,296,623

588,846,842

48,827,271

1,125,778

638,799,891

5.9

–

5.9

0.5

–

6.4

4.8

–

4.8

0.4

–

5.2

1. Share options exercised in the year included 56,527 (2022: 239,116) deferred bonus shares not disclosed as part share options exercised in Note 31.

The Company’s share capital consists entirely of ordinary shares, accordingly all shares rank pari passu in all respects.

On 16 June 2023, the Company issued an additional 48,827,271 of ordinary shares for net proceeds of £589.8m.

See Note 31 for further information on terms and amounts of shares reserved for issue under options.

196

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202329 Notes to the statement of cash flows

29.1 Reconciliation of (loss)/profit to net cash inflow from operating activities:

(Loss)/profit before tax from continuing operations

Net finance expense

(Loss)/profit before tax and net finance expense from continuing operations

Loss before tax and net finance expense from discontinued operations

Loss/(profit) before tax and net finance expense including discontinued operations

Adjustments for:

Impairment

Loss on disposal

Depreciation of property, plant and equipment

Amortisation of intangible assets

Share-based payments charge

Decrease/(increase) in trade and other receivables

Increase in other financial liabilities

(Decrease)/increase in trade and other payables

Decrease in provisions

Share of results from joint venture and associate

Pension settlement

Other

Cash generated by operations

29.2 Cash flows arising from discontinued operations:

Cash used in operating activities

Cash used in investing activities

Net cash outflow arising from discontinued operations

2023  
£m

(842.6)

197.9

(644.7)

(57.8)

(702.5)

289.0

1.0

141.0

415.1

23.6

42.2

62.7

506.0

(1.9)

42.9

–

(9.1)

2022  
£m

102.9

225.7

328.6

(13.4)

315.2

7.0

1.0

125.9

229.1

19.2

44.7

2.2

(85.9)

(6.9)

194.1

7.0

(5.7)

810.0

846.9

2023  
£m

(57.8)

–

(57.8)

2022  
£m

(13.4)

–

(13.4)

Entain plc  Annual Report 2023

197

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202329 Notes to the statement of cash flows (continued)

29.3 Reconciliation of movements of liabilities to cash flows arising from financing activities:

2023 

2022

Other 
loans and 
borrowings
£m

Lease 
liabilities
£m

Other 
financial 
liabilities
£m

Other 
loans and 
borrowings
£m

Total
£m

Lease 
liabilities
£m

Other 
financial 
liabilities
£m

Total
£m

Balance at 1 January

3,114.0

280.9

462.2

3,857.1

2,282.4

293.7

88.7

2,664.8

Changes from financing cash flows

Proceeds from borrowings, net of issue costs

1,780.3

Repayments

Repayment of borrowings on acquisition

Repayment of lease liabilities1

(1,419.2)

(9.4)

–

Total changes from financing cash flows 

351.7

Other changes

Business combination consideration (Note 32)

Recognition of put option liability (Note 32)

Interest expense/discount unwind

Interest paid2

New lease liabilities

Finance fees

Re-measurement adjustments

Total other changes

Arising through business combinations 

–

–

229.2

(224.2)

–

1.0

–

6.0

9.4

The effect of changes in foreign exchange

(123.1)

–

–

–

(68.5)

(68.5)

–

–

12.8

(12.8)

45.6

–

(7.4)

38.2

26.9

(1.6)

–

1,780.3

(266.7)

(1,685.9)

–

–

(266.7)

(9.4)

(68.5)

16.5

1,254.4

1,254.4

350.5

70.4

–

–

–

1.4

350.5

312.4

(237.0)

45.6

1.0

(6.0)

1,676.7

1,720.9

7.0

19.3

43.3

(105.4)

838.4

(109.0)

(162.8)

–

566.6

–

–

76.2

(91.9)

–

5.7

–

(10.0)

162.8

112.2

–

–

–

(83.0)

(83.0)

–

–

13.0

(13.0)

61.8

–

(5.0)

56.8

9.5

3.9

–

838.4

(32.9)

(141.9)

–

–

(162.8)

(83.0)

(32.9)

450.7

216.7

181.2

2.9

–

–

–

216.7

181.2

92.1

(104.9)

61.8

5.7

(6.1)

(11.1)

394.7

–

11.7

441.5

172.3

127.8

Balance at 31 December

3,358.0

275.9

1,898.5

5,532.4

3,114.0

280.9

462.2

3,857.1

1.  In addition to the above, the Group received £0.2m (2022: £0.2m) in respect of lease receivables resulting in a net repayment of finance leases of £68.3m (2022: £82.8m).
2.  In addition to the above, the Group received £12.4m (2022: £4.3m) of interest income resulting in a net finance expense paid of £224.6m (2022: £100.6m).

Non-cash movements include amounts acquired as a result of business combinations and the amortisation of issue costs incurred in 
respect of debt instruments. 

30 Retirement benefit schemes 

Defined contribution schemes

During the year the Group charged £23.1m of contributions (2022: £18.9m) to the consolidated income statement in relation to the 
defined contribution pension schemes.

Defined benefit plans

Judgement is applied, based on legal, actuarial, and accounting guidance in IFRIC 14, regarding the amounts of net pension asset that are 
recognised in the consolidated balance sheet.

Following the buy-out of the Ladbrokes Pension Plan, the Group now only has one pension scheme, the Gala Coral Pension Plan, which is 
a final salary pension plan for UK employees and closed to new employees and future accrual.

At retirement each member’s pension is related to their ‘career average earnings’ for the Gala Coral Pension Plan. The weighted average 
duration of the expected benefit payments from the plan is around 15 years (2022: 15 years).

The plan’s assets are held separately from those of the Group. The plan is approved by HMRC for tax purposes, and is managed by 
independent Trustees. The plan is subject to UK regulations, which require the Group and Trustees to agree a funding strategy and 
contribution schedule at least every three years. Under the current contribution schedule in place, the Group does not pay contributions to 
Gala Coral Pension Plan but is paying the administrative costs. 

There is a risk to the Group that adverse circumstances, such as a disconnect between changes in asset investment values and required 
funding obligations, could lead to a requirement for the Group to make additional contributions to fund any deficit that arises. As at the 
date of signing the financial statements no such event has arisen.

The results of the latest formal actuarial valuation 30 June 2022 for the Gala Coral Pension Plan was updated to 31 December 2023 by 
an independent qualified actuary in accordance with IAS 19 (Revised) Employee Benefits. The value of the defined benefit obligation and 
current service cost have been measured using the projected unit credit method, as required by IAS 19 (Revised). Actuarial gains and 
losses are recognised immediately through other comprehensive income.

198

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1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202330 Retirement benefit schemes (continued)

The amounts recognised in the balance sheet are as follows:

Present value of funded obligations

Fair value of plan assets 

Net asset

Disclosed in the balance sheet as: Retirement 
benefit asset

2023  
(Coral)  

2023  
(Ladbrokes)  

£m

(262.6)

324.4

61.8

61.8

£m

–

–

–

–

2023  
Total  
£m

(262.6)

324.4

61.8

2022  
(Coral)  
£m

(259.4)

323.2

63.8

61.8

63.8

2022  
(Ladbrokes)  
£m

–

–

–

–

2022  
Total  
£m

(259.4)

323.2

63.8

63.8

The Group has considered the appropriate accounting treatment in respect of the pension plan surplus, considering the current 
agreement with the Trustees, and concluded the recognition of the surplus is appropriate. Whilst the Trustees have discretionary rights 
over the use of any surplus, the nature of the plan means that any surplus that exists once all liabilities have been settled is for the benefit 
of the Group.

The amounts recognised in the income statement are as follows:

Analysis of amounts charged to the income statement 

Other administrative expenses

Net interest on net asset

Total charge/(credit) recognised  
in the income statement

2023  
(Coral)  

2023  
(Ladbrokes)  

£m

£m

1.3

(3.0)

(1.7)

–

–

–

2023  
Total  
£m

1.3

(3.0)

(1.7)

2022  
(Coral)  
£m

2022  
(Ladbrokes)  
£m

1.3

(1.6)

(0.3)

–

–

–

2022  
Total  
£m

1.3

(1.6)

(0.3)

The actual return on plan assets including interest over the year was a £14.5m gain (2022: loss of £183.4m). 

The amounts recognised in the statement of comprehensive income are as follows:

Actual return on assets less interest on plan assets

Actuarial gains on defined benefit obligation due to 
changes in demographic assumptions

Actuarial gains on defined benefit obligation due to 
changes in financial assumptions

Experience adjustments on benefit obligation

Actuarial gains/(losses) recognised in the statement  
of comprehensive income

2023  
(Coral)  

2023  
(Ladbrokes)  

£m

(0.7)

3.8

(3.2)

(3.6)

(3.7)

£m

–

–

–

–

–

2023  
Total  
£m

(0.7)

3.8

(3.2)

(3.6)

2022  
(Coral)  
£m

(192.6)

6.0

175.0

(13.0)

2022 
(Ladbrokes)  
£m

2022  
Total  
£m

(0.1)

(192.7)

–

–

–

6.0

175.0

(13.0)

(3.7)

(24.6)

(0.1)

(24.7)

Changes in the present value of the defined benefit obligation are as follows:

At 1 January

Interest on obligation

Actuarial gains due to changes in demographic 
assumptions

Actuarial gains/(losses) due to changes in financial 
assumptions

Experience adjustments on obligations

Benefits paid

At 31 December

2023  
(Coral)  

2023  
(Ladbrokes)  

£m

(259.4)

(12.2)

3.8

(3.2)

(3.6)

12.0

(262.6)

£m

–

–

–

–

–

–

–

2023  
Total  
£m

(259.4)

2022  
(Coral)  
£m

(430.5)

(12.2)

(7.7)

3.8

6.0

(3.2)

(3.6)

12.0

(262.6)

175.0

(13.0)

10.8

(259.4)

2022  
(Ladbrokes)  
£m

–

–

–

–

–

–

–

2022  
Total  
£m

(430.5)

(7.7)

6.0

175.0

(13.0)

10.8

(259.4)

Entain plc  Annual Report 2023

199

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202330 Retirement benefit schemes (continued)

Changes in the fair value of plan assets are as follows:

At 1 January

Interest on plan assets

Administrative expenses

Actual return less interest on plan assets

Scheme buy-out

Benefits paid

At 31 December

2023  
(Coral)  

2023  
(Ladbrokes)  

£m

323.2

15.2

(1.3)

(0.7)

–

(12.0)

324.4

£m

–

–

–

–

–

–

–

2023  
Total  
£m

323.2

15.2

(1.3)

(0.7)

–

(12.0)

324.4

2022  
(Coral)  
£m

518.6

9.3

(1.3)

(192.6)

–

(10.8)

323.2

2022  
(Ladbrokes)  
£m

7.0

–

–

(0.1)

(6.9)

–

–

2022  
Total  
£m

525.6

9.3

(1.3)

(192.7)

(6.9)

(10.8)

323.2

The Group does not expect to contribute to the plan in 2024. The Group will however continue to meet the administrative expenses of the 
Gala Coral Pension Plan scheme. 

The major categories of plan assets as a percentage of total plan assets are as follows:

Equities

Diversified growth funds

Liability-driven investment

Multi-asset credit

Corporate bonds

Private credit 

Cash and cash equivalents

2023  
(Coral)  

%

2.0

5.0

48.0

3.0

34.0

8.0

–

100.0

2023  
(Ladbrokes) 
%

2022  
(Coral)  
%

2022  
(Ladbrokes) 
%

–

–

–

–

–

–

–

–

6.0

16.0

36.0

12.0

22.0

8.0

–

100.0

–

–

–

–

–

–

–

–

At 31 December 2023, the plan assets were categorised as Level 2 of £297.5m (2022: £296.1m) and as Level 3 of £26.9m (2022: £27.1m). 
Definition of fair value level categories are set out in Note 25.

The plan does not invest directly in property occupied by the Group or in financial securities issued by the Group. Although, as the plan 
holds pooled investment vehicles, there may at times be indirect employer-related investment. At 31 December 2023 these represented 
less than 0.1% (2022: 0.1%) of the plan’s total assets.

The investment strategy is set by the Trustees of the plans in consultation with the Group. For the Gala Coral Plan the current long-term 
strategy is to invest in a low-risk matching bond portfolio with a relatively small investment in return seeking funds. 

Principal actuarial assumptions at the balance sheet date (expressed as weighted averages where appropriate):

Discount rate

Price inflation (CPI)

Price inflation (RPI)

Future pension increases

– LPI 5% (CPI)

– LPI 2.5% (CPI)

2023 
(Coral)  
% p.a.

2023  
(Ladbrokes)  

% p.a.

2022  
(Coral)  
% p.a.

2022  
(Ladbrokes)  
% p.a.

4.6

2.0

3.0

2.9

2.0

n/a

n/a

n/a

n/a

n/a

4.8

2.2

3.2

3.1

2.1

n/a

n/a

n/a

n/a

n/a

Post-retirement mortality assumed for most members is based on the standard SAPS mortality table with the CMI 2022 projections 
which considers future improvements, adjusted to reflect plan specific experience. 

The assumption used implies that the expected lifetime of members for the two schemes is:

Male aged 45 for year ended

Female aged 45 for year ended

Male aged 65 for year ended

Female aged 65 for year ended

200

Entain plc  Annual Report 2023

2023 
(Coral)

2023 
(Ladbrokes)

2022 
(Coral)

2022 
(Ladbrokes)

87.0

89.5

85.8

88.1

–

–

–

–

87.4

89.9

86.2

88.5

n/a

n/a

n/a

n/a

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202330 Retirement benefit schemes (continued)

Changes to the assumptions will impact the amounts recognised in the consolidated balance sheet and the consolidated statement of 
comprehensive income in respect of the plan. For the significant assumptions, the following sensitivity analysis provides an indication of 
the impact on the defined benefit obligation for the year ended 31 December 2023:

– 0.5% p.a. decrease in the discount rate 

– 0.5% p.a. increase in price inflation

– One-year increase in life expectancy

2023  
(Coral)  

2023  
(Ladbrokes)  

%

7.1

5.0

3.4

%

–

–

–

2022 
(Coral)  
%

2022  
(Ladbrokes)  
%

7.4

5.0

3.3

–

–

–

These sensitivities have been calculated to show the movement in the defined benefit obligation in isolation, and assuming no other 
changes in market conditions at the accounting date. This is unlikely in practice, for example, a change in discount rate is unlikely to occur 
without any movement in the value of the assets held by the plan.

31 Share-based payments

The following options to purchase €0.01 ordinary shares in the Group were granted, exercised, forfeited or existing at the year end:

Date of grant

Exercise price

Existing at  
1 January  

2023

Granted  

in the year

Cancelled  
or forfeited  
in the year

Exercised  
in the year

Existing at  
31 December 
2023

Exercisable at 
31 December 
2023

Vesting  
criteria

16-Dec-2016

28-Dec-2017

26-Mar-2019

10-Jun-2020

24-Mar-2021

04-May-2021

18-Mar-2022

26-Apr-2022

28-Jun-2022

25-Apr-2023

04-May-2023

16-Jun-2023

Total Schemes

422p

351,338

0p

0p

0p

0p

1264p

3,392

67,188

1,243,557

908,930

667,231

0p

1,208,514

628,363

483,032

1333p

0p

1008p

0p

0p

(199,624)

(1,005,447)

–

–

–

–

–

–

–

–

–

–

–

–

(73,955)

(142,070)

(170,300)

(87,477)

(97,566)

(122,029)

(172,794)

–

(12,000)

339,338

339,338

–

(46,783)

–

(3,746)

3,392

20,405

38,486

834,975

521,415

–

1,038,214

(701)

–

(574)

–

–

540,185

385,466

885,545

729,406

1,275,465

3,392

20,405

38,486

–

–

–

–

–

–

–

–

Note a

Note b

Note c

Note d

Note e

Note f

Note g

Note h

Note i

Note j

Note k

Note k

–

–

–

1,008,148

902,200

1,275,465

5,561,545

3,185,813

(1,065,815)

(1,069,251)

6,612,292

401,621

Note a:   2016 MIP Plan – These equity settled awards were issued on completion of the acquisition of bwin.party. The options vest and became exercisable, subject to the 

satisfaction of a performance condition, over 30 months, with one-ninth vesting six months after the date of grant and a further ninth vesting at each subsequent quarter. 
The options lapse, if not exercised, on 2 February 2026. The performance condition is comparator total shareholder return (“TSR”) of the Group against the FTSE 250. Each 
ninth of the shares will have its TSR condition reviewed from the date of grant until the relevant testing date. To the extent the TSR is not met at that time, it is tested again 
the following quarter and, if necessary, at the end of the 30-month vesting period. In order to vest, the TSR of the Group must rank at median or above against the FTSE 250.

Note b:   2017 LTIP Plan – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant. The number of 

awards to vest are conditional on both cumulative Earnings Per Share (“EPS”) exceeding 180 euro cents, with a pro-rata increase in the amount vesting between 180 cents 
and 214 cents, and TSR performance conditions being met which are split with equal weighting. 

Note c:   2019 LTIP Plan – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant. The number of 
awards that vested was conditional on both cumulative three-year Earnings Per Share (“EPS”) exceeding 184p, with a pro-rata increase in the amount vesting between 
184p and 214p, and TSR performance conditions being met which are split with equal weighting.

Note d:   2020 LTIP Plan – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant. The number of 

awards to vest are conditional on both cumulative three-year Earnings Per Share (“EPS”) exceeding 267p, with a pro-rata increase in the amount vesting between 267p and 
295p, and certain TSR performance conditions being met which are split with the weighting of one third based on EPS and two thirds relating to TSR conditions. There were 
also a number of restricted share plan shares issued during 2020 against which service conditions apply.

Note e:   2021 LTIP Plan – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant. The number of 

awards to vest are conditional on both cumulative three-year Earnings Per Share (“EPS”) exceeding 255p, with a pro-rata increase in the amount vesting between 255p and 
296p, and certain TSR performance conditions being met which are split with the weighting of one-third based on EPS and two-thirds relating to TSR conditions. 

Note f:   2021 Employee Sharesave Plan – During 2021 the Group set up an Employee Sharesave plan. Under this plan employees of the Group are able to subscribe up to a maximum 

of £100 a month to invest in share purchases at a price representing a discount of 20% from the share price at the commencement of the plan. The vesting period is three 
years. The right to purchase shares will vest conditional upon continued employment at the end of the three years.

Note g:   2022 LTIP Plan – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant. The number of 

awards to vest are conditional on certain TSR performance conditions being met.

Note h:   2022 Employee Sharesave Plan – During 2022 the Group set up an Employee Sharesave plan. Under this plan employees of the Group are able to subscribe up to a maximum 

Note i: 

Note j: 

of £100 a month to invest in share purchases at a price representing a discount of 20% from the share price at the commencement of the plan. The vesting period is three 
years. The right to purchase shares will vest conditional upon continued employment at the end of the three years.
 2022 Employee Free Share Plan – During 2022 the Group set up an Employee Free Share plan. Under this plan each employee of the Group has been granted 22 free shares 
for a vesting period of two years. The shares will vest conditional upon continued employment at the end of the two years.
 2023 Employee Sharesave Plan – During 2023 the Group set up an Employee Sharesave plan. Under this plan employees of the Group are able to subscribe up to a 
maximum of £100 a month to invest in share purchases at a price representing a discount of 20% from the share price at the commencement of the plan. The vesting period 
is three years. The right to purchase shares will vest conditional upon continued employment at the end of the three years.

Note k:   2023 LTIP Plan – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period from the date of grant. The number of 

awards to vest are conditional on certain TSR performance conditions being met.

The charge to share-based payments within the consolidated income statement in respect of these options in 2023 was £21.7m 
(2022: £19.2m) which related entirely to equity settled options.

Entain plc  Annual Report 2023

201

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202331 Share-based payments (continued) 

Weighted average exercise price of options

The number and weighted average exercise prices of share options are as follows:

Outstanding at the beginning of the year

Granted during the year

Exercised during the year

Cancelled or forfeited in the year

Outstanding at the end of the year

Exercisable at the end of the year

Weighted  
average  
exercise price  
31 December  

2023

329p

319p

Number  
of options  
31 December  
2023 

5,561,545

3,185,813

11p

(1,069,251)

393p

365p

357p

(1,065,815)

6,612,292

401,621

Weighted 
average  
exercise price  
31 December  
2022

31p

366p

21p

426p

329p

351p

Number  
of options  
31 December 
2022

6,167,742

2,468,119

(2,057,507)

(1,016,809)

5,561,545

421,918

The options outstanding at 31 December 2023 have a weighted average contractual life of 1.5 years (31 December 2022: 1.4 years).

Valuation of options

The fair value of services received in return for share options granted are measured by reference to the fair value of share options granted. 
The Group engaged third-party valuation specialists to provide a fair value for the options.

All LTIP plans are valued using both a Black Scholes valuation model and Monte Carlo valuation for the cumulative EPS and TSR 
conditions respectively.

Fair value of share options and assumptions:

Share price at 
date of grant  

Exercise price  

Date of grant

Dec-16

Dec-17

Mar-19

Jun-20

Mar-21

May-21

Mar-22

Apr-22

Jun-22

Apr-23

May-23

Jun-23

(£)

6.48

9.34

4.96

7.86

15.25

16.46

16.66

14.74

13.04

14.39

14.70

12.21

(£)

4.22

–

–

–

–

12.64

–

13.33

–

10.08

–

–

Expected 
volatility  

%

28%–30%

26.6%

31.5%

33.2%

52.8%

51.3%

51.5%

50.1%

n/a

41.3%

41.0%

41.0%

Exercise  
multiple

Expected 
dividend yield

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

2.0%

2.0%

1.2%

1.3%

n/a

1.4%

1.7%

1.7%

Risk-free rate  

%

–

0.40%

0.70%

0.30%

0.01%

0.02%

1.4%

1.60%

n/a

3.59%

4.68%

4.68%

Fair value at 
measurement  
date  
(£)

1.43–1.94

7.39–9.34

1.90–4.96

3.54–7.86

10.03–11.27

6.75

10.77–12.35

5.66

13.04

6.39

5.48

5.48

202

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202332 Business combinations

Business combinations are accounted for using the acquisition method. Identifiable assets and liabilities acquired, and contingent 
liabilities assumed in a business combination are measured at their fair values at the acquisition date. The identification and valuation of 
intangible assets arising on business combinations is subject to a degree of estimation. We engaged independent third parties, including 
Kroll, to assist with the identification and valuation process. This was performed in accordance with the Group’s policies. The excess of 
the cost of acquisition over the fair value of the Group’s share of the identifiable assets acquired is recorded as goodwill. Costs related to 
the acquisition are expensed as incurred; see Note 6 for details.

SuperSport

Measurement period adjustment

The initial value of goodwill recognised was £518.8m on acquisition. Subsequent to this a measurement period adjustment has been 
applied to increase the goodwill by £1.7m, increase licences by £1.5m, increase trade-marks & brand names by £1.0m, decrease 
customer relationships by £4.0m, and increase other liabilities by £0.2m. 

Due to these measurement period adjustments, in line with IFRS 3 ‘Business Combinations’ it has been necessary to present a restated 
2022 balance sheet and related notes to the accounts for those balances affected. 

Transactions with minority shareholders

During the period, the Group received by way of an equity injection into Entain Holdings (CEE) Limited £42.6m from EMMA Capital in 
relation to their 25% share of the 2022 earn-out under the SuperSport acquisition. As EMMA Capital holds a put option over its equity, 
which is enforceable on the Group from November 2025, a financial liability equivalent to the equity injection has been recognised to 
reflect the future liability within equity.

Summary of acquisitions in the period: 

Acquisitions during the year relate primarily to online gaming activities. Tab NZ, an STS also have retail estates. Fair values were 
determined on the basis of an initial assessment performed by an independent professional expert.

NZ Ent Limited (trading as Tab NZ)

On 1 June, the Group completed the acquisition of a business (NZ Ent Limited) which entitles them to the exclusive license to operate and 
run the brand of Tab NZ in New Zealand for 25 years for an initial payment of £85.3m with a further £10.6m paid following acquisition. 
As part of the acquisition, the Group has also committed to make minimum guaranteed funding payments to Tab NZ (the seller) in the 
first five years post completion, with further contingent payments due up to and including year 25. As there are no ongoing obligations 
or service requirements on the selling party, these payments have been deemed to form part of consideration under IFRS 3 rather 
than ongoing deductions on profits. As such, based on forecast performance for the Group’s New Zealand business and the estimated 
returns on the potential introduction of geo-blocking, which could be significant, the discounted estimate of consideration for the Tab NZ 
acquisition is £1,208.7m, which is considered to be equal to the fair value. 

In accordance with IFRS 3, as control has been obtained, the business has been consolidated from the point of acquisition.

Details of the purchase consideration, and the values of net , the net assets acquired and goodwill are as follows:

Intangible assets (excluding goodwill)

Property, plant and equipment

Trade and other receivables

Cash and cash equivalents

Deferred tax asset

Deferred tax liability

Trade and other payables

Lease liabilities

Total

Net assets acquired

Goodwill

Total net assets acquired

Consideration:

Cash

Deferred consideration

Contingent consideration

Total consideration

Fair value  
£m

894.6

17.4

24.6

10.2

309.8

(242.6)

(45.3)

(10.5)

958.2

958.2

250.5

1,208.7

96.6

386.5

725.6

1,208.7

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203

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202332 Business combinations (continued) 

STS Holdings SA

On 23 August, a Group subsidiary, Entain CEE, acquired 99.28% of STS Holdings S.A. (“STS”) at a purchase price of PLN 24.80 per 
share. As part of the acquisition and the funding of Entain CEE’s purchase of STS, the majority shareholder in STS acquired a 10% 
economic stake in the enlarged Entain CEE business for cash with the existing minority shareholder, EMMA Capital, also subscribing for 
additional equity in Entain CEE for cash to fund their economic proportion of the acquisition. Total consideration for the acquisition of STS 
was £748.6m, with minority holdings, including the remaining 0.72% of shares not acquired as part of the initial purchase, contributing 
£313.5m of the consideration. As the former majority shareholder in STS and EMMA Capital have put options on their equity stake in 
Entain CEE, the Group has recognised an equivalent financial liability for these two put options (see Note 26).

Post the acquisition, the remaining 0.72% of equity in STS has been acquired by Entain CEE, with each parent contributing in line with 
their economic interest in Entain CEE. 

In accordance with IFRS 3, as the Entain Group exercises control of CEE and therefore indirectly controls STS, the business has been 
consolidated from the point of acquisition. 

Details of the purchase consideration, and the values the of net assets acquired and the goodwill are as follows: 

Intangible assets (excluding goodwill)

Property, plant and equipment

Trade and other receivables

Cash and cash equivalents

Deferred tax liability

Trade and other payables

Lease liabilities

Total

Net assets acquired

Goodwill

Total net assets acquired

Consideration:

Cash

Non-controlling interest

Total consideration

Other business combinations 

BetCity

Fair value  
£m

401.3

22.6

5.6

56.7

(74.8)

(21.5)

(15.4)

374.5

374.5

374.1

748.6

435.1

313.5

748.6

On 11 January, the Group acquired 100% of the share capital of BetCity for initial consideration of €305m, including working capital 
adjustments, with further contingent amounts payable in 2024 and beyond subject to financial performance. Based on financial forecasts 
at the point of acquisition, total discounted consideration has been assessed as €362m. Amounts payable are capped at €550m.

In accordance with IFRS 3, as control has been obtained, the business has been consolidated from the point of acquisition.

365Scores

On 30 March, the Group acquired 100% of the share capital of 365Scores for $157m including working capital adjustments, with further 
contingent payments payable subject to the achievement of certain financial targets capped at $10m. Based on financial forecasts at the 
point of acquisition, total discounted consideration has been assessed as $161m.

In accordance with IFRS 3, as control has been obtained, the business has been consolidated from the point of acquisition.

Tiidal Gaming

On 9 June, the Group acquired 100% of the share capital of Tiidal Gaming for £7.8m. There are no contingent consideration elements in 
the acquisition. 

In accordance with IFRS 3, as control has been obtained, the business has been consolidated from the point of acquisition.

ASF Limited (trading as Angstrom)

On 29 September the Group completed the acquisition of ASF Ltd, acquiring 100% of the share capital of the business for initial 
consideration of $93.5m with up to an additional $65.0m ($82.7m undiscounted) payable subject to the achievement of certain milestones. 
Based on forecasts for the business’ performance post acquisition, total discounted consideration has been assessed as $138.5m.

204

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1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202332 Business combinations (continued)

In accordance with IFRS 3, as control has been obtained, the business has been consolidated from the point of acquisition.

Details of the total purchase consideration, and the values of the net assets acquired and goodwill on the acquisition of BetCity, 
365Scores, Tiidal Gaming, and Angstrom are as follows:

Intangible assets (excluding goodwill)

Property, plant and equipment

Trade and other receivables

Cash and cash equivalents

Deferred tax liability

Loans and borrowings

Trade and other payables

Lease liability

Total

Net assets acquired

Goodwill

Total net assets acquired

Consideration:

Cash

Deferred consideration

Total consideration

Fair value  
£m

216.7

2.1

26.2

21.0

(51.5)

(9.4)

(49.3)

(1.0)

154.8

154.8

442.9

597.7

455.4

142.3

597.7

All of the acquired businesses contributed revenues of £357.6m and underlying profit before tax of £34.9m.

Had the acquisitions occurred on the first day of the financial year the revenue for the Group would have been £4,990.2m with an 
underlying profit before tax of £493.4m.

Included in the valuation of goodwill is the value attributed to acquired workforce, and the benefit of future trading potential including 
synergies arising as part of the acquisition. 

33 Commitments and contingencies 

AUSTRAC

In October 2020, AUSTRAC initiated a compliance assessment of Entain Group Pty Ltd, the Group’s subsidiary in Australia (“Entain 
Australia”). Following two years of assisting AUSTRAC with the assessment, Entain Australia was notified in September 2022 that 
AUSTRAC would be commencing an enforcement investigation. The investigation is focused on whether Entain Australia complied with 
its obligations under the AML/CTF Act.

Entain Australia continues to co-operate fully with AUSTRAC’s enforcement team, and is liaising regularly with AUSTRAC’s regulatory 
operations teams as it implements a detailed remediation plan. As AUSTRAC are still conducting their investigation and reviewing 
documentation, it is too early to predict the likely timing and potential outcome of the investigation. Whilst the details of the investigation 
into Entain Australia are different to other AUSTRAC investigations in the bookmaking industry, the directors note that previous penalties 
in AUSTRAC civil penalty proceedings have been significant. Therefore, as at the Balance Sheet date, uncertainty exists over both the 
timing and outcome of the investigation, with any potential penalty, should one arise, potentially material.

The Group remains fully engaged, working collaboratively with AUSTRAC and providing detailed quarterly updates on enhancements to 
its AML/CTF program. Whilst significant progress has been made since 2022, this remains a key area of focus.

As a leading gambling operator, the Group recognises that it has a responsibility to keep financial crime out of gambling, and remains 
committed to our customers, our shareholders and the communities that we operate in to ensure we act as a gatekeeper for safer betting.

Greek Tax

In November 2021, the Athens Administrative Court of Appeal ruled in favour of the Group’s appeal against the tax assessment raised 
by the Greek tax authorities in respect of 2010 and 2011. In February 2022, the Greek tax authorities appealed against the judgements 
to the Greek Supreme Administrative Court. While the Group expects to be successful in defending the appeal by the Greek authorities, 
should the Greek Supreme Administrative Court rule in favour of the Greek tax authorities, then the Group could become liable for the full 
2010-2011 assessment plus interest, an estimated total of €283.6m at 31 December 2023.

Entain plc  Annual Report 2023

205

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202334 Related party disclosures 

Other than its associates and joint venture, the related parties of the Group are the Executive Directors, Non-Executive Directors and 
members of the Executive Committee of the Group.

Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not 
disclosed in this note. Transactions between the Group and its associates and joint venture and other related parties are disclosed below.

During the year, Group companies entered into the following transactions with related parties who are not members of the Group:

Equity investment

– Joint venture1

Sundry income

– Associates2

Sundry expenditure

– Associates2

1.  Equity investment in BetMGM.
2.  Payments in the normal course of business made to Sports Information Services (Holdings) Limited.

Details of related party outstanding balances

Other amounts outstanding

– Joint venture receivable

– Associates receivables

– Associates payables

2023  
£m

2022  
£m

40.7

175.1

21.5

–

(51.4)

(55.5)

2023  
£m

54.7

3.2

(0.1)

2022  
£m

87.8

4.4

(0.3)

Terms and conditions of transactions with related parties

Sales to, and purchases from, related parties are made at market prices and in the ordinary course of business. Outstanding balances 
at 31 December 2023 are unsecured and settlement occurs in cash. For the year ended 31 December 2023, the Group has not raised 
any provision (2022: £nil) for doubtful debts relating to amounts owed by related parties as the payment history has been good. 
This assessment is undertaken each financial year through examining the financial position of the related party and the market in which 
the related party operates.

Transactions with Directors and key management personnel of the Group

For details of Directors’ remuneration please refer to the Directors’ remuneration table included on pages 118 to 121 of this report.

The remuneration of key management personnel is set out below in aggregate for each of the categories specified in IAS 24 Related 
Party Disclosures. Key management personnel comprise Executive Directors and members of the Executive Management Team. 
Further information about the remuneration of individual Directors is provided in the Directors’ remuneration report.

Short-term employee benefits

Redundancy/loss of office

Pension-related costs

Share-based payments

Total compensation paid to key management personnel

2023  
£m

7.3

1.6

0.3

10.7

19.9

2022  
£m

7.9

–

0.1

7.6

15.6

The consolidated financial statements include the financial statements of Entain plc and its subsidiaries. The companies listed below are 
those which were part of the Group at 31 December and therefore the results, cash flows and balance sheets of all subsidiaries listed are 
consolidated into the Group financial statements, furthermore the results of joint ventures and associates are accounted for in accordance 
with the policy set out in Note 4.

206

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202334 Related party disclosures (continued)

Subsidiaries based in the United Kingdom

% equity interest

Registered address

7th Floor, 
One Stratford Place, 
Westfield Stratford City,  
Montfichet Road, 
London, 
United Kingdom, 
E20 1EJ 

Company

Arthur Prince (Turf Accountants) Limited5

Bartletts Limited5

Birchgree Limited4

Bloxhams Bookmakers Limited5

Brickagent Limited

ASF Limited

Cashcade Limited

CE Acquisition 1 Limited4

Chas Kendall (Turf Accountant) Limited5

Choicebet Limited5

C L Jennings (1995) Limited5

Competition Management Services Co. Limited5

Coral (Holdings) Limited4

Coral (Stoke) Limited5

Coral Estates Limited

Coral Eurobet Limited

Coral Eurobet Holdings Limited4

Coral Group Limited4

Coral Group Trading Limited4

Coral Limited4

Coral Racing Limited

Coral Stadia Limited4

E.F. Politt & Son Limited5

Electraworks Maple Limited

Entain Holdings (UK) Limited1,2,4

Entain Marketing (UK) Limited4

Entain Services Limited5

Entain Wave Limited5

Gable House Estates Limited5

Ganton House Investments Limited

Greatmark Limited

Hillford Estates Limited5

Hindwain Limited5

Impala Digital Limited3

Interactive Sports Limited5

J G Leisure Limited5

J. Ward Hill & Company5

Jack Brown (Bookmaker) Limited

Jerusalem Development (Mamilla) Co. Limited5

Jerusalem Development Corporation (Holdings) Limited4,5

Joe Jennings Limited5

Krullind Limited5

Ladbroke & Co., Limited5

Ladbroke (Rentals) Limited5

Ladbroke City & County Land Company Limited5

Ladbroke Dormant Holding Company Limited4,5

Ladbroke Entertainments Limited

Ladbroke Group4

Ladbroke Group Homes Limited5

2023

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

97.5

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

75.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

2022

100.0

100.0

100.0

100.0

100.0

100.0

–

100.0

100.0

100.0

100.0

97.5

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

75.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

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1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202334 Related party disclosures (continued)

Registered address

Company

Ladbroke Group Properties Limited4,5

Ladbroke Land Limited5

Ladbroke US Investments Limited4

Ladbrokes Betting & Gaming Limited2,3,4

Ladbrokes Contact Centre Limited

Ladbrokes Coral Corporate Director Limited5

Ladbrokes Coral Corporate Secretaries Limited5

Ladbrokes Coral Group Life Benefits Trustee Limited5

Ladbrokes Coral Group Limited2,4

Ladbrokes Coral Group Pension Trustee Limited

Ladbrokes E-Gaming Limited5

Ladbrokes Group Finance plc2

Ladbrokes Investments Holdings Limited4,5

Ladbrokes IT & Shared Services Limited5

Ladbrokes Trustee Company Limited5

Lightworld Limited4,5

London & Leeds Estates Limited5

Margolis and Ridley Limited5

New Angel Court Limited5

Paddington Casino Limited5

Reg. Boyle Limited

Reuben Page Limited4,5

Romford Stadium Limited

Rousset Capital Limited5

Sponsio Limited5

Sporting Odds Limited2,3

Sportingbet (IT Services) Limited5

Sportingbet (Management Services) Limited5

Sportingbet Holdings Limited4

Sportingbet Limited4

Sports (Bookmakers) Limited5

Techno Land Improvements Limited5

Town and County Factors Limited

Vegas Betting Limited5

Ventmear Limited5

Techno Limited

Ladbrokes (Northern Ireland) (Holdings) Limited4

Ladbrokes (Northern Ireland) Limited5

North West Bookmakers Limited2,3

1 Bartholomew Lane,
London, United Kingdom
EC2N 2AX

77A Andersonstown Road,
Belfast, United Kingdom
BT11 9AH

Subsidiaries based overseas

Registered address

c/o Corporate & Trust Services (Caribbean) 
Limited, Thomas, John & Co, PO Box 990, FD, ICIC 
Bldg, Lower Factory Road, St John’s, Antigua and 
Barbuda

Company

Green Sand Limited5

208

Entain plc  Annual Report 2023

% equity interest

2023

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

84.0

100.0

100.0

100.0

2022

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

93.5

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

84.0

100.0

100.0

100.0

% equity interest

2023

100.0

2022

100.0

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 2023Company

Ennovate Investments Pty Limited

Ennovate Labs Pty Limited

Entain Group Pty Limited2,3

Esports Australia Pty Limited

Gaming Investments Pty Limited4

Ladbrokes Racing Club Pty Limited

LB Australia Holdings Pty Limited4

Neds International Pty Limited4

Neds.com.au Pty Limited4

Full House Group Pty Limited

% equity interest

2023

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

33.0

2022

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

33.3

Innquizitive Pty Limited 

100.0

100.0

Angstrom Sports Australia Pty Ltd 

100.0

–

34 Related party disclosures (continued)

Registered address

East Tower, Level 2,
25 Montpelier Road,
Bowen Hills,
QLD 4006
Australia

17 Atlantic Dr, Keysborough, 
VIC 3173 Australia

2 Kosmala Close, Newington,
NSW 2127, Australia

Suite 902, Level 9, 
146 Arthur Street, North Sydney, 
NSW 2060, Australia

Marxergasse 1b, 
1030 Vienna,
Austria

Chaussée de Wavre 1100 Box 3,
1160 Auderghem,
Belgium

Entain Services Australia GmbH

Ladbroke Belgium SA4

Pari Mutuel Management Services S.A.

N.V. Derby S.A.

Redsports.be SRL/BV

Tiercé Ladbroke S.A.3

Tilt SRL/BV

Creative Trend Limited5
CTL Holdings International Limited5
SRL Holdings International Limited5
Sunrise Resources Limited5

Westman Holdings Limited4,5

Alameda Rio Negro 111 1030,
Andar 2 Conj 206 Torre Stadium Corpor, Alphaville 
Industrial Barueri; Sao Paulo, 06454911, Brazil

365 Scores Midia Ltda

Belmont Chambers, 
Road Town,
Tortola,
British Virgin Islands

Jayla Place, Wickhams Cay 1, Road Town,
Tortola, British Virgin Islands

Sea Meadow House, Blackbourne Highway,
PO Box 116, Road Town, Tortola,  
British Virgin Islands

55 Nikola Vaptsarov Blvd, Office Park Expo 2000, 
Building Phase 4, Floor 3, Lozenets Area, Sofia 
1407, Bulgaria

1565 Carling Avenue, Suite 400, Ottawa, 
Ontario K1Z 8R1, Canada

1500 Royal Centre, 1055 West Georgia Street, 
Vancouver 
BC V6E 4N7, Canada

5B, First Floor, St Anne’s House, Victoria  
Street, Alderney, GY9 3UF, Channel Islands

Quay House, South Esplanade  
St, Peter Port, Guernsey, GY1 4EJ,  
PO Box 132, Channel Islands

Entain Operations Canada Limited

100-2006 Old Malone Road, Kahnawake, Quebec 
J0L1B0, Canada

Kahnawake Management Services Inc

Angstrom Sports Canada Inc.

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0
100.0
100.0
100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

–

100.0
100.0
100.0
100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

–

Interactive Sports (C.I.) Limited4

100.0

100.0

Longfrie Limited

100.0

100.0

1st Floor, Liberation House,
Castle Street, St. Helier, JE1 1GL, Jersey,Channel 
Islands

Ladbroke (Channel Islands) Limited3
Maple Court Investments (Jersey) Limited5

100.0

100.0

Entain plc  Annual Report 2023

209

Wavecrest Providers Limited5

100.0

100.0

Entain Services (Bulgaria) EOOD

100.0

100.0

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202334 Related party disclosures (continued)

Registered address

Company

Block 3, The Forum, Grenville Street,  
St. Helier JE2 4UF, Jersey

Avid International Limited

13/F, Gloucester Tower, The Landmark, 15 Queen’s 
Road, Central Hong Kong, China

GVC Technology Consulting (Asia) Co Limited

CR 15 # 106 32 Of P H 3,  
BOGOTA D.C., Colombia

Krcka Ulica 18d 10000
Zagreb, Croatia

Bwin Latam S.A.S.

Emma Gamma Adriatic d.o.o.

Puni Broj d.o.o.

SuperSport d.o.o.

SuperSport marketing d.o.o.

Ulica Josipa Marohnića 1/1, Zagreb, Croatia

minus5 d.o.o

Emancipatie Boulevard Dominico F. “Don” Martina 
29, Curaçao

GVC Services BV

Heelsumstraat 51 E-Commerce Park  
Curaçao PO Box 422

Best Global N.V.

Kaya Richard J. Beajon Z/N Landhuls Joonchi II, 
Curaçao P.O Box 6248

Elec Games N.V.

15 Agion Omologiton, Nicosia, 1080 Cyprus

Bellingrath Enterprises Limited4

Na Zatorka, 672/24, Bubeneÿ
Prague, 18600, Czech Republic

Karolinská 650/1, Kralín, 
Prague, 18600, Czech Republic

Sporticon Development s.r.o.

Betsys, s.r.o.

Fruebjergvej 3, Copenhagen, 2100, Denmark

Interactive Sports (Denmark) ApS

Lootsa tn 1a, Lasnamae Linnaosa,
11415 Estonia

Ninja Global OU5

Optiwin OU3

Unioninkatu 24, Helsinki, 00130 Finland

Finnplay Technologies Oy

19 Boulevard Malesherbes, 75008, Paris, France B.E.S. S.A.S.

Linden Palais, Unter den Linden 40, 10117 Berlin, 
Germany

Entain (Germany) GmbH

Apt. 48, N19, Vake District, Kavtaradze Str., Tbilisi, 
Georgia

Entain Georgia LLC4

Vake District, Kavtaradze Str., No 5,  
Entrance 2, Floor 2, Office Space No 2,  
Tbilisi, Georgia

MARS LLC2,3

Suite 6 Atlantic Suites,
Europort Avenue,
Gibraltar

210

Entain plc  Annual Report 2023

Balltree (International) Limited5

Bingo Marketing Limited5

bwin.party holdings Limited4

bwin.party services (Gibraltar) Limited5

Coral Interactive (Gibraltar) Limited5

ElectraGames Limited4

ElectraWorks Limited2,3

Gala Coral Interactive (Gibraltar) Limited4,5

Gala Interactive (Gibraltar) Limited4,5

Greyjoy Limited

Entain Corporate Services Limited

Entain Holdings (Gibraltar) Limited1,2,4

Entain Operations Limited2,3,4

Entain Trustees Limited

Fusionex Limited

IGM Domain Name Services Limited

ISG (Gibraltar) Limited

LC International Limited2,3,4

% equity interest

2023

100.0

2022

100.0

100.0

100.0

100.0

100.0

67.5

67.5

67.5

67.5

75.0

75.0

75.0

75.0

75.0

75.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

67.5

50.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

–

–

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202334 Related party disclosures (continued)

Registered address

Company

7th Floor, Madison building, Midtown, 
Queensway, GX11 1AA, Gibraltar

1st Floor Otter House,
Naas Road, 
Dublin 22 Ireland

3 Dublin Landings, North Wall Quay,
D01 C4EO Ireland

5th Floor, Divyasree Omega Block – B,  
Hitec City Road, Kondapur, Hyderabad  
Andhra Pradesh, 500081 India

PartyGaming IA Limited5

The Entain Foundation

Avid Ecom Solutions Limited

Avid Studios Limited

Ladbroke (Ireland) Limited2,3,4

Fort Anne Limited1

M.L.B. Limited

IVY Comptech Private Limited
IVY Software Development Services Private Limited 
IVY Foundation Limited 
Ivy Mobitech Services Private Limited
IVY Global Shared Services Private Limited

32 Athol Street, Douglas, IM1 1JB Isle of Man

Entain (IOM) Limited1,4

Menahem Begin Road 121 & 125, 
Tel Aviv, Jaffa, Israel

2 Nahalat Yitchak, Tel-Aviv Yaffo,  
6744801, Israel

Via Lungotevere Arnaldo da Brescia 12,
00196 Rome, Italy

Via Gaetano Previati 9,
20149 Milan, Italy

ALN House Eldama Ravine Close,
Off Eldama Ravine Road, Westlands,
Nairobi, PO Box 200, Kenya

Setekles iela,
Riga LV-1050
Latvia

Orsos g. 4-101, Vilnius, Lithuania

Gala Interactive (Services) Limited

GVC Impala R&D Limited

Ladbrokes Israel Limited

365 Scores Limited

Agenzia M3 S.R.L.

Eurobet Holding S.R.L.4

Eurobet Italia S.R.L.2,3

bwin European Markets Holding SpA

bwin Italia S.R.L.3

Wave Operations (Kenya) Limited

Wave Online (Kenya) Limited

SIA Klondaika

SIA Klondaika Café

SIA Laimz3

SIA Optibet3

UAB Baltic Bet3

UAB Party Casino3

Penthouse, Palazzo Spinola Business Centre, 
Number 46, St Christopher Street, Valletta, VLT 
1464, Malta

bwin.party holding Malta Limited 
bwin.party International Malta Limited 

Unit 6 ST Business Centre,
120 The Strand,
Gzira GZR 1027
Malta

bwin (Deutschland) Limited

bwin.gr Limited2

bwin Holdings (Malta) Limited1,4

bwin.party services (Malta) Limited

Online-Wetten (Austria) Limited 

Deis Limited4

ElectraWorks (France) Limited

ElectraWorks (Kiel) Limited

ElectraWorks (Svenska) Limited

ElectraWorks Europe Ltd

Entain Holdings (Malta) Limited

Entertainments Technologies Group Limited4

Gaming VC Corporation Limited

Ladbrokes (Deutschland) Limited

Martingale Europe Limited

% equity interest

2023

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0
100.0
100.0
100.0
100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0
100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

2022

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0
100.0
100.0
100.0
100.0

100.0

100.0

100.0

100.0

–

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0 
100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

Entain plc  Annual Report 2023

211

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202334 Related party disclosures (continued)

Registered address

Company

Martingale Malta 2 Limited

Sportingbet (Deutschland) Limited

Scandic Bookmakers Limited

Spread Your Wings Bravo Limited

STS Gaming Group Limited

STS.Bet Limited

Entain (Romania) Limited

VistaBet Limited2

BestBet Limited3

Elec Games C1 Limited3

Elec Games Holdings Limited4

Elec Games Limited3

Evora International Limited

Future Domain Lead Generation Limited

Future Lead Generation Limited4

Lifland Holdings Limited4

Ninja Global Limited3

Entain Holdings (CEE) Limited4

West African Gaming Limited5

Bwin Operations Mexico, S.A. de C.V.

Entain Mexico, S.A. de C.V.

120 The Strand, Unit 6,
Trig Ix-Xatt,
Gzira GZR 1027
Malta

San Francisco 1005, Dolonia Del Valle,
Alcaldía Benito Juárez, Mexico City,
C.P. 03100 Mexico

Johan Cruijff Boulevard 61, Amsterdam
1101Dl Netherlands

Entain Holdings (Netherlands) B.V.

100.0

100.0

Keurenplein 4, Unit D1442, 1069CD, Amsterdam, 
Netherlands

Betent B.V.

106-110 Jackson Street, Petone, Lower Hutt, 5012, 
New Zealand

Entain New Zealand Limited 

Floor 6 Exchange Place, 5 Willeston Street, 
Wellington Central, Wellington, 6011, New 
Zealand

6F Tower 3 Double Dragon Plaza EDSA 
Ext. cor. Macapagal Avenue, Pasay City
Philippines

TIIDAL GAMING NZ LIMITED 

InteractiveSports Asia Limited Inc.

NCH Customer Support Services, Inc

Porcelanowa 8, 40-246 Katowice, Poland

BetSys Poland Sp. Z.o.o.

STS Holdings S.A.

STS S.A.

UI. Taneczna 18A, 02-829 Warsaw Poland

bwin Poland S.A.

Praceta António Gedeão, 1 B, Paiões,  
2635 – 002 Sintra, Portugal 

Infield – Servicos de Consultoria Marketing Unipessoal 
LDA.

Avenida D João II, Lote 1.07.2.1, 5ºA,  
Parque das Nações
1990-096 Lisbon, Portugal

Gobet Entretenimento SA3

Entain Operations Portugal SA

1 Harbourfront Avenue, Keppel Bay Tower
14-03/07, 098632 Singapore

Cozy Games Pte Limited

Florent Pte Limited

bwin Interactive Marketing Espana S.L.

Calle Amador de los Ríos n°1, 6 planta
28010 Madrid, Spain

Calle Josep Plá, número 2, planta 5ªD
Edificio Torre Diagonal Litoral, 08019
Barcelona, Spain

Entain Services Iberia S.I.

100.0

100.0

Castello 82 4 IZQ, 28006 Madrid, Spain

Ladbrokes Betting and Gaming Spain, S.A.

100.0

100.0

212

Entain plc  Annual Report 2023

% equity interest

2023

100.0

100.0

100.0

100.0

67.5

67.5

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

67.5

100.0

100.0

100.0

2022

100.0

100.0

100.0

100.0

–

–

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

50.0

67.5

67.5

100.0

100.0

100.0

100.0

100.0

100.0

100.0

–

–

–

100.0

100.0

–

–

–

100.0

100.0

100.0

100.0

100.0

100.0

100.0

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 2023SBT Software Operations (SA) (Pty)

100.0

100.0

Ladbrokes (SA) (Pty) Limited

100.0

60.0

Wave SA (Pty) Limited

85.0

100.0

34 Related party disclosures (continued)

Registered address

Company

Calle Real Numero 74, 51001 Ceuta, Spain

Electraworks (Ceuta) S.A.

Avenida de Fuencarral 44, Edificio Tribeca 1
Modulo B, CP 28108 Alcobendas Madrid, Spain

Winners Apuestas SA

Sportinbet Spain S.A.

Atlantic Version 2014 SLU

Cl Conde de Aranda 20, 28001 
Madrid, Spain

San Justo Desvern, calle de la Constitución 1, 5º 
planta, local 3, 08960, Barcelona, Spain

Suite 4 Constantia House, Steenbert Office Park, 
Constantia, 7800 South Africa

24A 18th Street, Menlo Park, Pretoria,
0081 South Africa

Office 519, Spaces, Dock Road Junction, Corner 
of Stanley & Dock Road, Waterfront, Cape Town, 
8001, South Africa

Stora Gatan 46, Sigtuna 
Kommun, 19330, Sweden

Royal Park Serviced Office, 
Frosundaviks alle 15, 15903 Solna, Sweden

c/o The Corporation Trust Company,
1209 Orange Street, Country of New Castle,
Wilmington DE 19891, United States

7251 Amigo Strees, Suite 100, Las Vegas
NV 89119, United States

1013 Centre Road, Suite 403-B, Wilmington DE 
19805, United Estates

Angstrom Sports Inc

4445 Corporation Ln Ste 264, Viriginia  
Beach VA 23462-3262, United States

Angstrom Sports Virginia LLC 

Five Greentree Centre, 525 Route 72 North, STE 
104 Marlton, New Jersey 08053, United States

Angstrom Sports NJ LLC 

Enlabs AB4

Entraction AB

Score24 AB3

Scout Gaming AB3

GVC Finance LLC1

GVC Holdings (USA) Inc

Ladbrokes Holdco. Inc.4

Stadium Technology Group, LLC3

bwin.party (USA) Inc

bwin.party entertainment (NJ) LLC

bwin.party services (NJ) Inc

Ladbrokes Subco LLC

The Entain Foundation US, Inc

Entain (Ukraine) LLC

LLC Bwin

Gomifer S.A.

701 S.Carson Street, Suite 200,
Carson City, NV 90801,
United States

c/o Saiber LLC, 18 Columbia Turnpike,
Suite 200, Florham Park, New Jersey,
United States

2 Mykoly Solovtsova St, Office 38/1
01014 Kyiv, Ukraine

Office 13, 39 Dzhona Makkeina,  
Steer 01042 Kyiv, Ukraine

Dr Luis Bonavita, 1294, Torre 2 WTC 
Free Zone, Oficina 631, Montevideo, 
Uruguay

34972 Longacres, Lusaka
Lusaka Province, Zambia

% equity interest

2023

100.0

100.0

2022

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

–

–

–

100.0

90.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

Wave Digital Zambia Limited

100.0

100.0

1.  Company that is directly owned by Entain plc.
2.  Company that forms part of the Group as at 31 December 2023 and which, principally affected the Group’s reported results for the year.
3.  Trading entity engaged in activity associated with betting and gaming.
4.  Holding company.
5.  Dormant company.

Entain plc  Annual Report 2023

213

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 202334 Related party disclosures (continued)

Joint ventures

Registered address 

Corporation Service Company,
251 Little Falls Drive,
Wilmington,
Delaware 19808, United States

Associates

Company

BetMGM, LLC

Country of incorporation

Company

China

Germany

Belgium

United Kingdom

Asia Gaming Technologies (Beijing) Co., Ltd1

Asia Gaming Technologies Limited

bwin E.K. Neugersdorf

Gran Casino de Dinant SA

Infiniti Casino Oostende NV

Leaderbet NV

Professional Gaming Services SRL/BV

Draw & Code Limited

Games For Good Causes PLC

Sports Information Services (Holdings) Limited

% equity interest

2023 

50.0

2022

50.0

% equity interest

2023 

49.0

49.0

50.0

20.0

20.0

20.0

19.0

40.0

36.3

23.4

2022

49.0

49.0

50.0

20.0

20.0

20.0

19.0

40.0

36.3

23.4

1.  Subsidiary of Asia Gaming Technologies Limited.

35 Non-controlling interests

The principal non-controlling interests at 31 December 2023 held investments in Entain Holdings (CEE) Limited (32.5%). Details of the 
business combinations resulting in the recognition of these non-controlling interests are set out in Note 32. 

The total assets relating to subsidiaries with a non-controlling interest were £2,024.0m (2022: £1,237.9m) of which there were related 
liabilities of £412.2m (2022: £512.5m).

The loss attributable to non-controlling interests was £7.9m (2022: loss of £4.7m). 

The balance attributable to non-controlling interest is disclosed in the table below:

As at January 2022

Profit attributable to non-controlling interests

Business combinations

Purchase of non-controlling interests

Foreign exchange

As at January 2023

Profit attributable to non-controlling interests – underlying items

Separately disclosed items attributable to non-controlling interests

Dividends paid

Minority interest contribution to SuperSport earnout (Note 32)

Minority interest in STS acquisition (Note 32)

Other

Foreign exchange

As at 31 December 2023

36 Subsequent events

Total 
£m

1.4

(4.7)

178.9

2.1

6.1

183.8

35.0

(42.9)

(7.4)

42.6

313.5

(6.2)

6.3

524.7

On 1 March 2024, the Group raised an additional £300m of borrowings under a bank loan facility and used the proceeds to repay all 
amounts drawn under the Group’s revolving credit facility. On 1 March 2024, the commitments available under the Group’s revolving 
credit facility (disclosed in Note 23) were increased by £45m further increasing the Group’s available liquidity. Following these 
transactions, the Group’s revolving credit facility had total commitments of £635m which, as at 1 March 2024 was completely undrawn 
save £5m carved out for letters of credit and guarantees.

214

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the consolidated financial statements for the year ended 31 December 2023Other operating income

Dividends received

Operating expense

Operating (loss)/profit before separately disclosed items

Administrative costs – separately disclosed items

(Loss)/profit before tax and net finance expense

Finance expense

Finance income

(Losses)/gains arising from change in fair value of financial instruments

Losses arising from foreign exchange on debt instruments

(Loss)/profit before tax

Income tax

(Loss)/profit for the year

All items included above relate to continuing operations.

There were no other items of comprehensive income in the year.

The notes on pages 218 to 222 are an integral part of these financial statements.

Company 
income statement 
for the year ended 
31 December 2023

Note

6

7

8

8

8

8

9

2023  
£m

13.0

–

(22.7)

(9.7)

(645.5)

(655.2)

(88.6)

90.1

(75.7)

(0.1)

(729.5)

–

(729.5)

2022  
£m

18.7

150.0

(17.3)

151.4

(13.1)

138.3

(104.1)

12.2

86.7

(1.6)

131.5

(0.2)

131.3

Entain plc  Annual Report 2023

215

1 Overview8 Strategic report88 Governance140 Financial statements(Company number 4685V)

Assets

Non-current assets

Investments 

Trade and other receivables

Interest-bearing loans and borrowings

Current assets

Trade and other receivables

Interest-bearing loans and borrowings

Derivative financial assets

Cash and cash equivalents

Total assets

Liabilities

Current liabilities

Trade and other payables

Interest-bearing loans and borrowings

Net current assets/(liabilities)

Non-current liabilities

Trade and other payables

Other financial liabilities

Net assets

Shareholders’ equity

Called up share capital

Share premium account

Merger reserve

Retained earnings

Total shareholders’ equity

Company 
balance sheet 
at 31 December 2023

Note

11

12

2023  
£m

2022  
£m

5,635.2

4,845.6

297.9

7.0

633.3

5.0

5,940.1

5,483.9

12

371.3

145.3

0.1

33.4

0.1

–

96.2

0.1

404.9

241.6

6,345.0

5,725.5

13

(202.1)

(1,135.5)

(0.4)

–

(202.5)

(1,135.5)

202.4

(893.9)

13

13

(2,411.6)

(651.3)

(15.2)

–

(2,426.8)

(651.3)

3,715.7

3,938.7

16

5.2

1,796.7

2,527.4

(613.6)

3,715.7

4.8

1,207.3

2,527.4

199.2

3,938.7

Under the Companies Act 2006 section 49 (Isle of Man), the Directors are satisfied that the Company satisfies the solvency test for 
distributions to be made. 

The notes on pages 218 to 222 are an integral part of these financial statements.

The financial statements on pages 215 to 222 were approved by the Board of Directors on 7 March 2024 and signed on its behalf by

S David 
Interim Chief Executive Officer 

RM Wood 
Deputy Chief Executive Officer/Chief Financial Officer

216

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsCompany statement 
of changes in equity 
for the year ended 
31 December 2023

Called  
up share  
capital  
£m

Share  
premium  
account  
£m

Merger  
reserve  
account  
£m

Retained  
earnings  
£m

Total  
£m

4.8

1,207.3

2,527.4

99.6

3,839.1

–

–

–

–

–

–

–

–

–

4.8

1,207.3

2,527.4

–

–

0.4

–

–

–

–

589.4

–

–

–

–

–

–

–

5.2

1,796.7

2,527.4

131.3

131.3

18.3

(50.0)

199.2

(729.5)

(729.5)

–

23.6

(106.9)

(613.6)

131.3

131.3

18.3

(50.0)

3,938.7

(729.5)

(729.5)

589.8

23.6

(106.9)

3,715.7

At January 2022

Profit for the year

Total comprehensive income

Share-based payments charge

Equity dividends

At 31 December 2022

Loss for the year

Total comprehensive expense

Issue of shares (Note 16)

Share-based payments charge

Equity dividends

At 31 December 2023

The notes on pages 218 to 222 form an integral part of these financial statements.

Entain plc  Annual Report 2023

217

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the Company 
financial statements 
for the year ended 
31 December 2023

1 General information

Entain plc (“the Company”) is a limited company incorporated and domiciled in the Isle of Man. The address of its registered office and 
principal place of business is disclosed in the Directors’ report.

The financial statements of the Company for the year ended 31 December 2023 were authorised for issue in accordance with a resolution 
of the Directors on 7 March 2024.

The Company has taken advantage of the exemption from preparing a cash flow statement under paragraph 8(g) of the disclosure 
exemptions from UK-adopted IFRS for qualifying entities included in Financial Reporting Standard 101 Reduced Disclosure Framework (FRS 
101). The Entain plc consolidated financial statements for the year ended 31 December 2023 contain a consolidated statement of cash flows.

The Company is exempt under paragraph 8(k) of the disclosure exemptions from UK-adopted IFRS included in FRS 101 for qualifying 
entities from disclosing related party transactions with entities that form part of the Entain plc Group of which Entain plc is the ultimate 
parent undertaking.

The Company’s financial statements are presented in Pounds Sterling (£). All values are in millions (£m) rounded to one decimal place 
except where otherwise indicated. The Company’s financial statements are individual entity financial statements.

2 Basis of preparation

These financial statements were prepared in accordance with FRS 101 and Isle of Man Companies Act 2006. The financial statements 
are prepared on a going concern basis under the historical cost convention except for certain financial liabilities measured at fair value. 
For details on the going concern considerations made, see Note 2 of the consolidated financial statements.

The accounting policies which follow in Note 3 set out those policies which apply in preparing the financial statements for the year ended 
31 December 2023 and have been applied consistently to all years presented. 

The Company has taken advantage of the following disclosure exemptions under FRS 101 in respect of:

(a)  IFRS 2 Share-based Payments;

(b)  IFRS 3 Business Combinations;

(c)  IFRS 5 Non-current Assets Held for Sale;

(d)  IFRS 7 Financial Instruments: Disclosure;

(e)  IFRS 13 Fair Value Measurement;

(f)  IFRS 15 Revenue from Contracts with Customers;

(g)  IFRS 16 Leases;

(h)  IAS 1 Presentation of Financial Statements;

(i)  IAS 7 Statement of Cash Flows;

(j)  IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors;

(k)  IAS 16 Property, Plant and Equipment;

(l)  IAS 24 Related party transactions;

(m) IAS 36 Impairment of Assets.

3 Summary of significant accounting policies 

Investments 

Investments comprise interests in subsidiary companies and are held as non-current assets stated at cost less provision for impairment. 
The values used in any impairment review are based on the same principles and methods as described in the Group accounting policies 
and in Note 14 of the consolidated financial statements.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 
period in which the estimate is revised. 

The Company assesses these investments for impairment wherever events or changes in circumstances indicate that the carrying value 
of an investment may not be recoverable. If any such indication of impairment exists, the Company makes an estimate of the recoverable 
amount. If the recoverable amount is less than the value of the investment, the investment is considered to be impaired and is written 
down to its recoverable amount. An impairment loss is recognised immediately in the income statement.

Cash and cash equivalents

Cash and short-term deposits in the balance sheet consist of cash at banks and in hand, short-term deposits with an original maturity of 
less than three months.

Financial assets

Financial assets are recognised when the Company becomes party to the contracts that give rise to them.

The Company classifies financial assets at inception as either financial assets at fair value or loans and receivables. Financial assets 
at fair value through profit or loss are measured initially at fair value, with transaction costs taken directly to the income statement. 
Subsequently, the fair values are remeasured and gains and losses from changes therein are recognised in the income statement.

218

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the Company 
financial statements 
for the year ended 
31 December 2023

3 Summary of significant accounting policies (continued)

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. 
On initial recognition, loans and receivables are measured at fair value plus directly attributable transaction costs. Subsequently, such 
assets are measured at amortised cost, using the effective interest (“EIR”) method, less any allowance for impairment.

Financial liabilities

Financial liabilities comprise predominantly amounts due to other Group companies. On initial recognition, financial liabilities are measured 
at fair value plus transaction costs where they are not categorised as financial liabilities at fair value through profit or loss. Financial liabilities 
at fair value through profit or loss are measured initially at fair value, with transaction costs taken directly to the income statement. 
Subsequently, the fair values are remeasured and gains and losses from changes therein are recognised in the income statement.

Derecognition of financial assets and liabilities 

Financial assets are derecognised when the right to receive cash flows from the assets has expired or when the Company has transferred 
its contractual right to receive the cash flows from the financial assets or has assumed an obligation to pay the received cash flows in full 
without material delay to a third party, and either:

–  Substantially all the risks and rewards of ownership have been transferred; or

–  Substantially all the risks and rewards have neither been retained nor transferred but control is not retained.

Financial liabilities are derecognised when the obligation is discharged, cancelled or expires.

Derivative financial instruments

The Group policy and disclosure of financial risk are set out in Notes 4.3 and Note 25 of the consolidated financial statements.

Current and deferred income tax

The Company is tax resident in the United Kingdom.

The tax expense for the period comprises current and deferred tax. Tax is recognised in the income statement, except to the extent that 
it relates to items recognised in other comprehensive income or directly in shareholders’ funds. In this case, the tax is also recognised in 
other comprehensive income or directly in shareholders’ funds, respectively. 

The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the balance sheet date in the 
countries where the Company operates and generates taxable income. Management periodically evaluates positions taken in tax returns 
with respect to situations in which applicable tax regulation is subject to interpretation. It establishes provisions where appropriate on the 
basis of amounts expected to be paid to the tax authorities.

Deferred income tax is recognised on temporary differences arising between the tax bases of assets and liabilities and their carrying 
amounts in the financial statements. However, deferred tax liabilities are not recognised if they arise from the initial recognition of 
goodwill; or arise from initial recognition of an asset or liability in a transaction other than a business combination that at the time of the 
transaction affects neither accounting nor taxable profit or loss.

Deferred income tax is recognised using the tax rates (and laws) that have been enacted or substantially enacted by the balance sheet date 
and are expected to apply when the related deferred income tax asset is realised or the deferred income tax liability is settled. Deferred tax 
assets are only recognised to the extent it is probable that there will be suitable taxable profits from which they can be recovered.

Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current 
tax liabilities and when the deferred income tax’s assets and liabilities relate to income taxes levied by the same taxation authority on 
either the same taxable entity or different taxable entities where there is an intention to settle the balances on a net basis. Deferred tax 
balances are not discounted. 

Foreign currency translation

Transactions in foreign currencies are initially recorded in Pounds Sterling (£) at the foreign currency rate ruling at the date of the 
transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into Pounds Sterling (£) at the rates of 
exchange ruling at the balance sheet date (the closing rate).

Non-monetary items that are measured in terms of historical cost in a foreign currency are translated using the exchange rate at the date 
of the initial transaction. Non-monetary items measured at fair value in a foreign currency are translated using the exchange rate at the 
date when the fair value was determined.

Dividends

Final dividends proposed by the Board of Directors and unpaid at the year end are not recognised in the financial statements until they 
have been approved by shareholders at the Annual General Meeting. Interim dividends are recognised when paid.

Equity instruments

Equity instruments issued by the Company are recorded as the proceeds received net of direct issue costs.

Share-based payments

The cost of equity settled transactions with employees is measured by reference to the fair value at the date on which they are granted 
(see Note 31 of the consolidated financial statements for further details).

Entain plc  Annual Report 2023

219

1 Overview8 Strategic report88 Governance140 Financial statementsNotes to the Company 
financial statements 
for the year ended 
31 December 2023

3 Summary of significant accounting policies (continued)

Separately disclosed items

To assist in understanding its underlying performance, the Company has defined the following items of pre-tax income and expense as 
separately disclosed items as they reflect items which are exceptional in nature or size.

The separate disclosure of these items allows a clearer understanding of the trading performance on a consistent and comparable basis, 
together with an understanding of the effect of non-recurring or large individual transactions upon the overall profitability of the Company.

The separately disclosed items have been included within the appropriate classifications in the income statement. Further details are 
given in Note 7. 

Finance expense and income

Finance expense and income arising on interest-bearing financial instruments carried at amortised cost are recognised in the income 
statement using the effective interest rate method. Finance expense includes the amortisation of fees that are an integral part of the 
effective finance cost of a financial instrument, including issue costs, and the amortisation of any other differences between the amount 
initially recognised and the redemption price. All finance expenses are recognised over the availability period.

4 Judgements and key sources of estimation uncertainty

The preparation of financial statements requires management to make assumptions, estimates and judgements that affect the amounts 
reported as assets and liabilities as at the balance sheet date and the amounts reported as revenues and expenses during the year. Use of 
available information and application of judgement are inherent in the formation of estimates. Actual results in the future may differ from those 
reported. Judgement applied to separately disclosed items is set out in the Note 4.2 of the consolidated financial statements.

5 Future accounting developments

The standards and interpretations that are issued, but not yet effective, excluding those relating to annual improvements, are not 
expected to have a material impact on the parent Company financial statements. The Company intends to adopt these standards, if 
applicable, when they become effective as set out in the Note 4.4 of the consolidated financial statements. 

6 Operating profit before separately disclosed items

This is stated after crediting/(charging):

Management fees

Audit fees

7 Separately disclosed items

Legal and onerous contract costs

Corporate transaction costs

Legal settlement (see Note 6 and Note 20 of the consolidated financial statements)

8 Finance expense and income

Loan interest income

Gains arising from change in fair value of financial instruments

Intercompany foreign exchange gain

Total finance income

Intercompany interest expense

Intercompany foreign exchange loss

Losses arising from change in fair value of financial instruments

Losses arising from foreing exchange on debt instruments

Loan interest expense

Net finance expense

2023  
£m

13.0

(0.6)

2023  
£m

54.7

5.8

585.0

645.5

2023  
£m

38.7

–

51.4

90.1

(82.3)

–

(75.7)

(0.1)

(6.3)

(74.3)

2022  
£m

18.7

(0.6)

2022  
£m

0.6

12.5

–

13.1

2022  
£m

12.2

86.7

–

98.9

(3.5)

(98.4)

–

(1.6)

(2.2)

(6.8)

The Group manages currency exposure through a number of derivative financial instruments, some of which are taken out in the name of 
Entain plc as well as other Group companies. The financial instruments taken out in the name of Entain plc are used to swap the foreign 
exchange risk on intercompany loans, which are back-to-back with the Group’s external debt held in other Group companies. The net 
change in fair value of financial instruments during the year was £75.7m (2022: £86.7m).

220

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statements9 Income tax

The tax charge for the year presented is £nil (2022: tax credit of £0.2m).

A reconciliation of income tax applicable to loss (2022: profit) before tax at the UK statutory income tax rate to the income tax for the 
years ended 31 December 2023 and 31 December 2022 is as follows:

Notes to the Company 
financial statements 
for the year ended 
31 December 2023

(Loss)/profit before tax

Corporate tax (credit)/charge thereon at 23.52% (2022: 19.00%)

Adjusted for the effects of:

– Non-taxable income

– Non-deductible expenses

– Non-deductible legal settlement

– Group relief surrendered/(claimed)

– Overseas tax charge/(credit)

Income tax charge

There is no deferred tax present on the balance sheet for either periods presented.

10 Dividends

Please see Note 11 of the consolidated financial statements.

11 Investments 

Cost and net book value

At 1 January 2022

Additions

At 31 December 2022

Cost and net book value

At 1 January 2023

Additions

At 31 December 2023

Subsidiaries and other related entities are listed in Note 34 of the consolidated financial statements.

Additions in the year predominantly relate to additional equity subscribed for in subsidiary companies.

12 Trade and other receivables

Amounts due from Group companies

Other debtors

Prepayments

2023  
£m

(729.5)

(171.4)

–

14.4

137.6

19.4

–

–

2022  
£m

131.5

25.0

(28.5)

5.2

–

(1.7)

0.2

0.2

Total  
£m

4,372.1

473.5

4,845.6

4,845.6

789.6

5,635.2

2023  
£m

666.6

1.2

1.4

2022  
£m

770.3

5.6

2.7

669.2

778.6

Amounts of £297.9m (2022: £633.3m) are not expected to be called upon within the next 12 months following the approval of these 
financial statements and have therefore been classified as non-current assets within the balance sheet.

Other amounts owed by other Group undertakings are included under amounts falling due within one year as they are repayable on 
demand, unsecured, and accumulate interest in a range between 0% and 4% plus IBOR. 

The expected credit losses arising from receivables are not considered to be significant.

Entain plc  Annual Report 2023

221

1 Overview8 Strategic report88 Governance140 Financial statements13 Trade and other payables

Current

Amounts due to Group companies

Other payables

Non-current

Amounts due to Group companies

Other payables

Notes to the Company 
financial statements 
for the year ended 
31 December 2023

2023  
£m

2022  
£m

-

1,131.0

202.1

202.1

4.5

1,135.5

1,977.8

433.8

2,411.6

651.3

–

651.3

Amounts owed to certain Group undertakings are included under amounts falling due within one year as they are repayable on demand, 
unsecured, and accumulate interest in a range between 0% and 4% plus IBOR.

Other payables include the HMRC settlement liability (see Note 20 of the consolidated financial statements).

14 Interest-bearing loans and borrowings

The Company has prepaid costs of £7.0m (2022: £5.0m) in respect of committed bank facilities. 

The Company is part of the revolving credit facility. As at 31 December 2023 there were £515.0m (2022: £515.0m) of committed bank 
facilities of which £295.0m (2022: £nil) were drawn down by the Company and £5.2m (2022: £52.1m) of facilities which have been 
utilised for letters of credit. Fees incurred by the Company in the year relating to the undrawn facility were £2.3m (2022: £3.2m). 

15 Financial risk management objectives and policies

The financial risk management objectives and policies applied by the Company are in line with those of the Group as disclosed in Note 25 
of the consolidated financial statements.

16 Called-up share capital

Details of the share capital of the Company are given in Note 28 of the consolidated financial statements. 

17 Contingent liabilities and guarantees

Contingent liabilities

Refer to Note 33 of the Group 2023 Annual Report. 

Guarantees

The Company has entered into financial guarantee contracts to guarantee indebtedness held on the balance sheets of Group 
undertakings amounting to £3,038.8m (2022: £2,689.1m). 

The Company has also guaranteed derivative agreements of Group undertakings, of which those in a net liability at the reporting date 
total £119.0m (2022: £102.5m). 

The company has payables of £613.5m (2022: £651.3m) to the group subsidiary which is the principal external borrower and £1,001.0m 
(2022: £496.0m) to the subsidiary with a net liability on its derivatives. Consequently, no additional liability has been recognised in 
respect of the financial guarantee contracts noted above. 

The likelihood of the above items being called upon is considered remote.

18 Related party transactions

The Company has taken advantage of the exemption under paragraph 8(k) of FRS 101 not to disclose transactions with fellow wholly-
owned subsidiaries. See Note 34 of the consolidated financial statements for disclosure of remuneration of key management personnel.

19 Subsequent events

For details of subsequent events affecting the Company, see Note 36 of the consolidated financial statements.

222

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsGlossary 
Definition of terms

Definition of terms

AAMS

Automated accounts management systems 

Adjusted fully diluted EPS 
cents

Adjusted PBT

AML

ARC™

B2B

B2C

BI

CAGR

CC

CGUs

CMS

Fully diluted earnings per share based on adjusted PBT 

Profit before exceptional items, amortisation associated with acquisition, dividends from previously sold 
businesses

Anti-Money-Laundering

Advanced Responsibility and Care™, the Group’s safer betting and gaming technology programme

Business-to-business 

Business-to-consumer 

Business intelligence 

Compound annual growth rate 

Constant currency

Cash-generating units 

Customer marketing services 

Constant currency basis

Each month in the prior period re-translated at the current period’s exchange rate 

Contribution

Revenue less betting taxes, payment service provider fees, software royalties, affiliate commissions, 
revenue share and marketing costs

Contribution margin

Contribution as a percentage of NGR 

CRM

CS

DE&I

DPA

DTR

EPS

ESG

GGY

GHG

Customer relationship management 

Customer services 

Diversity, Equality and Inclusion 

Deferred Prosecution Agreement the Group reached with the Crown Prosecution Service December 2023.

Disclosure and transparency rules 

Earnings per share 

Environmental, social and governance

Gross gaming revenue

Greenhouse gas 

GVC/GVC Holdings PLC

The Group’s former name before becoming Entain plc in December 2021

H2GC

IA

IAS

IFRS

IOT

KPIs

KYC

H2 Gambling Capital – independent providers of betting and gaming market data and estimates 

Internal audit and risk management

International Accounting Standards 

International Financial Reporting Standards 

Internet of things 

Key performance indicators 

Know your customer – customer verification tools 

Ladbrokes Coral

Ladbrokes Coral Group Plc 

LTIP

MIP

Net debt

Long-term incentive plan 

Management incentive plan 

Cash and cash equivalents (including amounts recorded as assets in disposal groups classified as held for 
sale), less customer liabilities less interest-bearing loans and borrowings

Net Gaming Revenue (“NGR”) Revenue before deducting VAT 

NGR YTD

RET

Revenue

RMG

SASW

Net Gaming Revenue in the year to date 

Research, education and treatment associated with responsible gambling

Net Gaming Revenue less VAT (imposed by certain EU jurisdictions on either sports or gaming revenue) 

Real money gaming

Single Account Single Wallet functionality, enabling BetMGM customers with cross-state-access to their accounts.

Sports Gross Win Margin

Sports wagers less payouts 

Sports Gross Win Margin % Sports Gross Win Margin divided by Sports wagers 

Sports Net Gaming Revenue 
(“Sports NGR”) 

Sports Gross Win Margin less free bets and promotional bonuses 

Sports Wagers

Gross bets placed by customers on sporting events

TCFD

Taskforce for Climate-related Financial Disclosures

Underlying EBITDA

Stated pre separately disclosed items

Entain plc  Annual Report 2023

223

1 Overview8 Strategic report88 Governance140 Financial statementsShareholder  
Information

Annual General Meeting

The Company’s 2024 AGM will be held on Wednesday 24 April 2024 at 10:00am (BST) at etc. venues, 200 Aldersgate, London EC1A 
4HD. Details of each resolution to be considered at the meeting and voting instructions are in the Notice of Meeting which is available 
on the Company’s website at www.entaingroup.com. The voting results of the 2024 AGM will be available on the Company’s website 
at www.entaingroup.com shortly after the meeting.

Communications

Information about the Company, including financial results and details of the current share price, is available on the website, 
www.entaingroup.com.

Shareholding contacts

For any queries regarding your shareholding, please contact our Registrar, Link Asset Services.

Share fraud warning

Fraudsters use persuasive and high-pressure tactics to lure investors into scams. They may offer to sell shares that turn out to be 
worthless or non-existent, or to buy shares at an inflated price in return for an upfront payment. While high profits are promised, if you 
buy or sell shares in this way you will probably lose your money. Should you receive any unsolicited calls or documents to this effect, 
you are advised not to give out any personal details or to hand over any money without ensuring that the organisation is authorised 
by the UK Financial Conduct Authority (“FCA”) and undertaking further research.

If you are unsure or you think you have been targeted, you should report the organisation to the FCA. For further information, please 
visit the FCA’s website at www.fca.org.uk, email consumer.queries@fca.org.uk or call the FCA consumer helpline on 0800 111 6768 
(freephone), 0300 500 8082 (from the UK) or +44 20 7066 1000 (if calling from outside the UK).

224

Entain plc  Annual Report 2023

1 Overview8 Strategic report88 Governance140 Financial statementsRegistrar

Link Market Services (Isle of Man) Limited 
PO Box 227  
Peveril Buildings  
Peveril Square 
Douglas  
Isle of Man  
IM99 IRZ

Transfer Agent:

Link Asset Services 
Central Square  
29 Wellington Street  
Leeds  
LS1 4DL

www.linkgroup.eu/get-in-touch/shareholders-in-uk-companies

Telephone: 0371 664 0300 from the UK or +44 (0)371 664 0300 
from outside the UK

Email: shareholderenquiries@linkgroup.co.uk

Auditors

KPMG LLP  
EastWest  
Tollhouse Hill  
Nottingham  
NG1 5FS

Legal advisors

Freshfields Bruckhaus Deringer

DQ Advocates

Principal UK Bankers

Barclays Bank PLC

National Westminster Bank plc

Future trading updates and financial calendar

17 April 2024

Q1 trading update

8 August 2024

Interim results

Company name

Entain plc

Company number

4685V

Secretary and registered office

James Morris 
Entain plc  
32 Athol Street  
Douglas  
Isle of Man  
IM1 1JB

Telephone: +350 200 78700 
www.entaingroup.com

UK Corporate Office

25 Charterhouse Square  
London  
EC1M 6AE

Paper: Claro silk

Printed by Pureprint Group. This report  
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Design and production by Radley Yeldar ry.com

Incorporated in the Isle of Man under number 4685V

www.entaingroup.com