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Entain

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FY2020 Annual Report · Entain
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For the good of entertainment

Entain plc 
Annual Report 2020

Start here

Overview

02  We are Entain 

Strategic report

Chairman’s introduction 
06 
10 
Chief Executive’s Review
18  What makes us Entain? 
Our strategic framework 
24 
The industry in which we operate
26 
Regulatory Update
28 
How we create value
30 
Engaging with stakeholders 
32 
Sustainability 
34 
Safer betting and gaming
36 
Covid-19
43 
 Investing in people  
47 
and communities 
Business Review 
Chief	Financial	Officer’s	Review
Chief	Governance	Officer’s	Review
Risk management 
Principal Risks
Viability Statement 

56 
63	
68	
70 
72 
76 

Governance

78 
80	
90 
96 
99 
102 
122 

Board of Directors 
Chief	Governance	Officer’s	Report
Report of the Audit Committee
 Report of the ESG Committee
Nomination Committee Report
Directors’ Remuneration Report
Directors’ Report

Financial statements

126 
133 
134 

135 
136 

137 

138 

183 
184 
185	

186 

191 
192 
193 

Independent Auditor’s Report
Consolidated income statement
 Consolidated statement of 
comprehensive income
Consolidated balance sheet
 Consolidated statement of  
changes in equity
 Consolidated statement of  
cash	flows
 Notes to the consolidated  
financial	statements
 Company income statement
Company balance sheet
	Company	statement	of	changes  
in equity
 Notes to the Company  
financial	statements
Glossary
Shareholder information
Corporate information

Read more about what makes us 
Entain: pages 18–23

1

We are Entain.

We are bold, ambitious 
and disruptive. Our purpose 
is to revolutionise betting 
and gaming to create 
the most trusted and 
exciting entertainment 
for every customer. 

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 2

 We are Entain

At Entain, everything we do is for the good of entertainment. 
We are one of the world’s largest sports betting and gaming 
entertainment groups, operating in the online and retail sectors. 
Using our unique, proprietary, cutting edge technology platform, 
we provide safe and exciting gaming experiences, to millions of 
customers,	through	many iconic	brands.

A new way forward

Where we’re heading

In December 2020 we began a brand-new 
chapter in our history, renaming the Group 
Entain. More important than our new name 
and corporate identity was the clear strategic 
direction we set out to help us meet our 
ambition to be the world’s leading betting 
and gaming entertainment company with 
customers at the centre of everything we do.

Our purpose is clear – to revolutionise betting 
and gaming to create the most exciting and 
trusted entertainment for every customer. 
We will	fulfil	this	purpose	by	delivering	
our core strategic pillars of growth and 
sustainability. A technology company to our 
core, we are uniquely positioned amongst 
our peers to innovate for customers, enabling 
us to grow in regulated markets both old 
and new, while ensuring the highest levels 
of player	protections.

TMTM

 Entain plc | Annual Report 2020 Overview3

Operational highlights

   Delivery of new corporate identity 
built on clear strategy to deliver growth 
and sustainability.

	 	BetMGM	now	live	in	12	states	with strong	
momentum	as	a	leader in the	US	market.

   Strong growth across the Group with 
market share	gains	in	all	major	markets.

   20 consecutive quarters of double  
digit online NGR growth.

   Launch of Sustainability Charter to 
reinforce the	Group’s	commitment	to	
delivering industry best in class ESG 
and customer	protection.

Financial highlights

Online Net Gaming Revenue

£2.7bn

+28% (constant currency)
2019: £2.2bn

BetMGM Net Gaming Revenue 

$178m

+59%
2019: $112m

Adjusted Diluted EPS1

62.8p

-2%
2019: 64.3p

Net Debt 

£1.8bn

+£0.4bn
2019: £2.2bn

Group Underlying EBITDA1

£843m

+11% 
2019: £761m

Operating Profit1

£530m

+2%
2019: £521m

Adjusted Diluted EPS excluding US1

73.1p

+10%
2019: 66.4p

Leverage

2.1x

2019: 2.8x

1.  From continuing operations.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 4

We are Entain continued

Our commitments 
We have long held the view that the most sustainable business 
in our industry will be the most successful business in our 
industry. We aim to meet the highest standards in everything 
we do, from the way we run our business to the way we 
support	our	colleagues,	our	customers	and	our communities.

Our culture commitments
We are guided by a culture that help us to 
define	what	being	the	‘best	place	to	work’	
means.	At	Entain	we	‘Keep	it	Real’,	‘Do	the	
‘Right	Thing’,	‘Get	Involved’	and ‘Bring it	on’:

	 To	Keep	it	Real	our	colleagues	bring	their	
character and are always themselves.

	 We	value	our	employees’	judgement	and	
encourage them to bring their ethics to 
work	–	to	‘Do	what	is	Right’.

  Our peoples’ energy is infectious, they 
‘Get	Involved’	and	engage	in	all	areas	
of life	at	Entain.

  The attitude that underpins the outlook of 

everyone	at	Entain	is	‘Bring	it	On’.

Customer commitments
  Customers will be the focus of 

everything we	do.

  We will provide moments of excitement.

  We will provide them with exciting 

and trusted	entertainment	products	
and services.

  Using our technology platform, we 
will continuously work to upgrade 
and personalise	the	experience	and	
protections for our customers.

Our sustainability 
commitments 
  An exclusive focus on regulated markets 

– we have committed that by 2023 
we will only operate in domestically 
regulated markets. We are now at 
99%, in regulated and regulating 
markets,	more	than	any	other	major	
global operator.

  Lead on Safer betting and gaming – 

provide our customers with the safest 
environment to play.

  Pursue the highest levels of Corporate 

Governance with rigorous processes and 
oversight through a diverse Board.

  Invest in people and communities – we 
want to Entain to be recognised as the 
best place to work in the industry as well 
as ensure we make a positive impact on 
the communities and markets in which 
we are based and operate.

 Entain plc | Annual Report 2020 Overview5

>50 Licences in >20 jurisdictions 

Offices worldwide 

50+

Leading brands 

24

20+

Currencies

42

Employees & contractors 

c.24,000

Languages

33

Our divisions

Market position

2020 NGR 

Online

Retail (4,500+ global outlets)

3

2

1.  Online 

2.  Retail 

3.  Other 

2020 EBITDA

2

1

75.7%

23.6%

0.7%

1

1.  Online 

2.  Retail 

89.1%

10.9%

*  Other excluded as EBITDA

is negative

Online sports wagers 

£11.8bn

+5% (+7cc)
2019: £11.2bn

Retail sports wagers 

£2.8bn

-43% (Covid-19 impacted)
2019: £4.8bn

UK 

#1

Belgium 

#1

Italy

#3

Ireland

#3

UK 

#2

Germany 

#2

Italy 

#1

Australia 

#3

Georgia 

#1

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 6

 Chairman’s introduction

Next le vel

Our	new	strategy	and	name	defines	a 
clear way forward for us in our ambition 
to be the world leader in sports betting 
and gaming entertainment.

 Entain plc | Annual Report 2020 OverviewUnder our new corporate identity, we will 
continue to use our unique technology platform 
to build on the exceptionally strong momentum 
that we have in our existing markets, grow into 
new markets, reach new audiences, enhance 
the customer experience, and provide  
industry-leading levels of player protection.”

J M Barry Gibson
Non-Executive Chairman

Next le vel

Read more about our Board:  
pages 80–81

Our clear priorities from the outset were 
to keep our people and our customers 
safe, and to ensure that the business was 
strongly positioned both to withstand 
the impact and to take advantage 
of growth opportunities as they 
presented themselves. 

It has been humbling to see the resilience, 
perseverance and professionalism that 
our outstanding teams around the world 
have shown, as well as their ability to 
quickly adapt to the challenges of a new 
operating environment. On behalf of the 
Board, I would like to thank each and 
every Entain colleague for their hard 
work and commitment, often in very 
difficult	circumstances.	

It is a great testament to the quality of our 
people and the strength of our business 
model that the Group’s growth continued 
during 2020, despite the Covid-19-related 
sporting cancellations and retail closures 
that were necessary at times during 
the year. We have long talked about the 
importance	of	having	a	truly	diversified	
business model and of not being overly 
reliant on any one product, brand, territory, 
or channel, and it was this approach that 
mitigated the impacts of the pandemic on 
our business so effectively.

In addition to the strong performance of 
our underlying business, during the year 
we	also	significantly	enhanced	our	Board,	
continued to invest in our hugely exciting 
and	fast-growing	joint-venture,	BetMGM,	
in the	US,	carried	out	M&A	projects,	entered	
new territories, and launched a wide range 
of strategic initiatives – including a fresh 
corporate identity – aimed at realising our 
ambition to be the world-leader in sports 
betting and gaming entertainment.

7

A new-look Board for a new way forward 

Your Board was substantially strengthened 
and revitalised in the last 12 months and 
we now have in place a robust corporate 
governance	structure	that	befits	our	status	
as a FTSE 100 company and a world-
leading betting and gaming business. 
We are committed to bringing greater 
diversity to Entain at all levels of the Group, 
and we now have a much greater range of 
experience and backgrounds at Board level 
than ever before. 

In	July,	Kenny	Alexander	announced	his	
decision to retire from the Board and from 
the Group after 13 hugely successful years 
as CEO, during which time the business 
grew from being a small AIM-listed 
company to the international FTSE 100 
business that it is today. We were fortunate 
to have a readymade replacement for 
Kenny	in	the	form	of	Shay	Segev,	whose	
transition from COO to CEO was carried out 
seamlessly and successfully. 

We were sorry to subsequently lose Shay to 
DAZN	after	five	years	at	the	Group	but	only	
a short time in the role of CEO. Our regular 
and rigorous succession planning meant 
that we were able to replace Shay swiftly 
and	efficiently	with	Jette	Nygaard-
Andersen.	Jette	joined	the	Entain	Board	as	
an independent Non-Executive Director in 
2019, and played an instrumental role in 
developing our growth and sustainability 
strategy. Jette’s background in fast-
growing disruptive next generation online 
and	mobile	entertainment	companies	fits	
perfectly with Entain’s evolution into an 
entertainment focused company, and we 
are hugely excited about the Group’s future 
prospects under her leadership. As part 
of Jette’s appointment, Rob Wood had the 
role of Deputy CEO added to his existing 
role	of	CFO,	reflecting	the	critical	role	
that	he	has	played	in	driving	the	financial	
performance of the Group and in delivering 
our new strategy.

We announced a number of other additions 
to the Board in the last 12 months, both by 
promoting people internally and also through 
external recruitment. The appointments of 
Robert Hoskin, Entain’s Chief Governance 
Officer,	who	joined	the	Board	on	
1	January 2021,	and	Sandeep	Tiku,	our	
Group COO,	who	will	join	the	Board	shortly,	
demonstrate the strength and depth of our 
wider management team as well as our 
commitment to developing internal talent. 
The fact that regulation, governance and 
our technology	are	now	represented	at	
Board level gives us even greater oversight 
of these crucial areas.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 8

Chairman’s introduction continued

At our heart we are a technology company. 
Our industry-leading proprietary technology 
is key to delivering on our goals and clearly 
distinguishes us from our competitors.

We were delighted that in August, Emily 
Carey,	joined	us	as	Company	Secretary.	
Emily was previously at BP plc and brings 
experience and rigour to the role as we 
embed best in class corporate governance. 

We	were	also	joined	on	the	Board	by	David	
Satz, who has played an important role in 
successfully lobbying for online gaming and 
sports betting to be licensed in the US, and 
was most recently Senior Vice President of 
Government Relations and Development 
for Caesars Entertainment Corporation in 
Las Vegas.

This year we announced the appointments 
of Stella David and Vicky Jarman to 
the Board. Stella, who will become our 
Senior Independent Director (“SID”), was 
previously	Chief	Executive	Officer	of	William	
Grant	&	Sons	following	more	than	15	years	

with Bacardi Ltd. Vicky is a chartered 
accountant	who	qualified	at	KPMG	before	
spending over 10 years with Lazard and 
Co Ltd, working in the Investment Banking 
team	and	then	as	Chief	Operating	Officer	
for the London and Middle East operations 
until 2009. 

We said goodbye to Stephen Morana, our 
SID, who stepped down from the Board 
on 4 March 2021 to pursue his executive 
career with Cazoo, and to Jane Anscombe, 
who left us on 31 December to pursue 
other opportunities.

On behalf of the Board, I would like to 
formally welcome our new additions and 
to extend our sincere gratitude to Stephen 
and Jane for their valuable contributions 
to Entain. 

We are proud that as one of only six 
companies in the FTSE100 with a female 
CEO, a Board comprising 40% women as 
well as having BAME representation, Entain 
is clearly demonstrating its commitment 
to diversity and inclusion throughout 
the Company.

Entain’s vision is to be the world 
leader in sports betting and gaming 
entertainment and as such we operate 
across the global stage and want to 
attract and retain leading talent that 
can maximise the value we can deliver 
for	all	our	stakeholders.	While	the	UK	

We aim to provide the world’s safest 
and most trusted gaming platform.”

J M Barry Gibson
Non-Executive Chairman

market represents one reference point for 
talent, the Board recognises that we are 
also competing against a much broader 
range of companies, including US and 
privately-owned technology businesses. 
Within this context, while our current 
Directors’ Remuneration Policy is aligned 
with	the	UK-listed	environment,	we	are	
of the view that it does not provide the 
scope necessary to attract, retain and 
appropriately remunerate the people we 
need to deliver the exceptional performance 
we know Entain has the potential to 
achieve.	This	has	just	been	made	clear	with	
the departure of our previous CEO, Shay 
Segev. As such, we will be consulting with 
shareholders on what measures we can put 
in place to ensure that our remuneration 
policy provides the appropriate level of 
incentivisation to reward exceptional 
performance that will maximise value 
for shareholders.

Financial performance 

Against the backdrop of a hugely 
challenging trading environment as a result 
of	Covid-19,	Entain’s	diversified	business	
model – by product, brand, territory, and 
channel – was proven to be exceptionally 
resilient. While Group Net gaming revenue 
(“NGR”)	was	flat,	our	online	business	
performed strongly with NGR up 28%cc in 
the	full	year	and	up	41%	in	the	final	quarter	
marking the Group’s 20th consecutive 
quarter of double-digit online NGR growth. 
With	growth	in	all	our	major	markets	we	
continue to deliver on our core market 
growth ambitions. Momentum in our US 
business, BetMGM, continues to build 
culminating in an 18% market share across 
the states in which it operates over the 
three months to January 2021. This is a 
remarkable achievement, considering it 
was only operational in three states at the 
start of the year. We are well on our way to 
achieving our ambition of a leading position 
in this market which we believe will be 
worth around $20bn by 2025. In spite of 
the challenges presented by Covid-19 we 
managed to grow our overall EBITDA by 
11% in the year to £843.1 million, as well 
as continue to generate cash that gives 
us	the	flexibility	to	deliver	on	our	strategic	
growth ambitions. 

 Entain plc | Annual Report 2020 Overview9

During the year we took a number of 
actions to demonstrate our commitment to 
these important tenets, including: moving 
the	Group’s	tax	residence	to	the	UK	in	
February; committing, in November, that 
by 2023 100% of our revenues would come 
from nationally regulated and regulating 
markets, achieving 99% by the end of 
2020; and, announcing our Advanced 
Responsibility and Care programme that 
will see us continue to lead the industry in 
player protection through research, analysis 
and technology. 

Entain has a strong track record of growth 
as well as a clear strategy to continue 
that growth for many years to come. 
This includes delivering on our clear 
ambition to be the leading operator in 
the US through BetMGM, growing in our 
core markets, entering into new regulated 
markets	–	both	organically	and	via	M&A	–	
and expanding to reach new audiences in 
areas such as eSports and digital gaming. 

Towards the end of the year we were 
approached	by	our	US	joint	venture	
partner, MGM Resorts International with a 
potential offer for the Company. However, 
in the Board’s opinion the proposal was 
not compelling for Entain’s shareholders 
and	did	not	reflect	the	value	we	know	
we can deliver for shareholders through 
our Sustainability and Growth Strategy. 
We continue to have a good relationship 
with MGM and look forward to closely 
working	with	them	to	finance	and	support	
BetMGM’s exciting prospects in the US.

For our colleagues, this re-focused 
strategy will enable us to recruit, retain 
and nurture the very best people in our 
industry, giving them an inspiring and 
rewarding environment in which to build 
their careers. For our customers, it means 
providing them with an exciting and trusted 
range of products and services. And for 
our shareholders, it means delivering 
sustainable returns and a stake in a 
business that places environmental, social 
and corporate governance at the very top 
of its	agenda.

JM Barry Gibson 
Non-Executive Chairman

4 March 2021

A new way forward: sustainability 
and growth 

In November, we unveiled our ambitious 
plans for the future under two core strategic 
pillars of sustainability and growth. As part 
of	this	process,	and	to	better	reflect	our	
position and purpose as a technology-
enabled entertainment business, we 
renamed our company Entain plc. 

At our heart we are a technology 
company. Our industry-leading proprietary 
technology is key to delivering on our 
goals and clearly distinguishes us from our 
competitors. It provides us with the agility 
and	flexibility	to	deliver	on	our	growth	
ambitions, adapt to regulatory change as 
well as protect our customers.

Our	new	strategy	and	new	name	defined	a	
clear way forward for us and is much more 
than a corporate rebrand. ESG is important 
to our shareholders, our people and indeed 
our wider stakeholder community – the 
most sustainable business in our industry 
will be the most successful business in our 
industry. With that philosophy in mind, 
and as a key element of our growth and 
sustainability strategy we launched a 
new Sustainability Charter based around 
four cornerstones: 

1. An exclusive focus on regulated markets

2. Continuing to take the lead 

on responsibility

3. Pursuing the highest standards of 

corporate governance 

4. Providing the best place to work and 

investing in local communities

Read more about our strategy: 
pages 24 and 25

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 10

 Chief Executive’s Review

We believe scale, diversification and 
a responsible approach will enable 
us to continue to create sustainable 
shareholder value through capital  
and income growth.”

Jette Nygaard-Andersen
Chief Executive Officer

A new way   forward

 Entain plc | Annual Report 2020

 Strategic reportA new way forward as Entain

On 12 November 2020 we announced 
a clear strategy, together with a new 
corporate identity, to reflect our ambition 
to be the world’s leading betting and 
gaming entertainment company with our 
customers the focus of everything that we 
do. Our two core strategic pillars of growth 
and sustainability are underpinned by our 
industry leading proprietary technology 
platform. It is through this strategy that we 
will continue to drive significant value for 
our stakeholders.

Powered by technology

Technology is the beating heart of our 
business. It is what powers us and 
distinguishes us from our competitors, 
supports our customer centric focus 
and ensures value creation. Owning our 
technology means that over 3,000 world 
class developers are focused on delivering 
exclusively for our customers, and that 
we are in control and not reliant on third 
party management teams with their own 
challenges and demands. It gives us the 
flexibility, agility and scale to deliver on all 
of our strategic priorities, at pace.

A new way   forward

11

It empowers us to think differently 
as we deliver on being a responsible 
entertainment company and gives us 
advantages in five key strategic areas:

1. 

Enabling us to continuously improve the 
customer experience, such as being best 
in class at each individual customer touch 
point and rolling that across all our brands 
and markets (build once, deploy multiple 
times), or personalising the engagement 
with a customer.

2. 

Supporting our growth, whether that 
be launching in new states in the US, 
integrating new businesses acquired, 
launching new products – in-house and 
third party – or expanding into new markets 
or to new audiences.

3. 

Providing us with an engine for innovation, 
be that exploring new markets and new 
audiences or exploiting new technologies 
such as AI, virtual reality or 5G to enhance 
the customer experience.

4. 

 Approaching customer protection in new 
and more powerful ways. Across the 
industry protection for customers reacts 
to triggers defined by markers of 
protection, but at Entain we are moving to 
implement an advanced proactive player 
management platform that navigates each 
customer journey in real-time around any 
identified risk specific to that customer, 
promising never before seen levels of 
player protection.

5. 

Driving efficiencies through our business. 
These come from maximising cost and 
revenue synergies – both from acquisitions 
as well as from process improvements 
across the Group. Operating our own 
platform also means that we operate at a 
lower cost than our competitors who pay 
revenue fees to third parties.

In summary, it is our technology that gives 
us a significant competitive advantage 
and has enabled us to achieve the 20 
consecutive quarters of double-digit online 
growth we have now delivered.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 12

Chief Executive’s Review continued

Growth

We have a number of growth opportunities that  
will continue to drive the Group’s performance and 
increase our scale. These include delivering on our clear 
ambition to be the leading operator in the US through 
BetMGM, growing in our core markets, entering into 
new regulated markets – both organically and via  
M&A – and expanding to reach new audiences. 

Leadership in the US

We estimate that the betting and iGaming 
market in the US will be worth some 
$20bn by 2025. With our joint venture 
partner, MGM Resorts, we have created 
a winning formula around a strong brand 
with significant competitive advantages. 
This includes our own industry leading 
proprietary technology, product set, digital 
marketing and player safety, as well as 
unrivalled player access through MGM 
Resorts retail operations, M life Rewards 
programme and other partnerships 
and affiliations.

Having started 2020 operational in just 
three states, significant growth and 
momentum has accelerated BetMGM into a 
leading online sports and iGaming operator 
in the US market. It is now live in 12 states 
and has over 500 employees. During the 
year BetMGM launched in West Virginia 
(online sports-betting (OSB) & iGaming 
(iG)), Indiana (OSB), Nevada (OSB adding to 
Retail Sports (RS) which went live in 2019), 
Michigan (RS), Colorado (OSB), Oregon 
(RS), Tennessee (OSB) and Pennsylvania 
(OSB & iG). That momentum continued into 
2021 with the launch in January of online 
sports-betting in Iowa and Virginia, as 
well as online sports-betting and iGaming 
in Michigan. BetMGM has now achieved 
approximately 18% market share in the 
states in which it is live in the three months 
to the end of January 2021. BetMGM aims 
to be operating in around 20 states by the 
end of this year, reaching approximately 
40% of the adult population.

Read more about how we create 
value: pages 30-31

 Entain plc | Annual Report 2020 Strategic report13

As momentum in the business grew, 
BetMGM was able to deliver highly 
successful online sports launches in a 
number of states such as Tennessee and 
Colorado where it is delivering market 
leading shares of 35% and 34% respectively 
in aggregate in the three months to the 
end of January 2021. Having launched 
in Pennsylvania in December, in January 
BetMGM became the leading iGaming 
operator across the US. This clearly 
demonstrates the potential of the business 
and the appeal of the BetMGM brand 
to customers across both online sports-
betting and iGaming.

During the year BetMGM launched a 
highly successful advertising campaign 
featuring Jamie Foxx, reinforcing the 
entertainment credentials of the brand in 
sports-betting and iGaming. In October, 
a single nationwide app was launched 
making it easier for customers to access 
our sportsbook and iGaming products.

The integration with M life Rewards 
(MGM Resorts’ loyalty programme) 
provides a valuable customer advantage, 
from customer acquisition to ongoing 
engagement and retention. It enables 
BetMGM customers to earn M life Rewards 
Tier Credits that can unlock exclusive 
benefits and also earn points to convert to 
bonuses within the BetMGM app, vouchers 
to use at MGM’s retail destinations, and 
cash. In Q4, 17% of BetMGM sign-ups 
had a pre-existing relationship with MGM 
Resorts and M life Rewards.

During the summer, integration with the 
Yahoo Sports platform provided Yahoo 
Sports customers with a seamless betting 
and gaming experience. With Yahoo Sports 
now licensed in Michigan and Virginia we 
see it continuing to be a leading and valued 
source of customer growth.

We also have a number of other 
partnerships that drive player access such 
as: Buffalo Wild Wings (with BetMGM 
the exclusive betting partner across 
their 1,200 sports themed restaurants); 
affiliations with a number of sports teams, 
such as the Denver Broncos, Tennessee 
Titans and Las Vegas Raiders in football, 
as well as others across golf, basketball, 
baseball and NASCAR; in 2021 BetMGM 
signed an agreement with the Athletic 
(a direct-to-consumer digital sports media 
company); and other affiliations, the latest 
being TopGolf.

With strong momentum in the business, 
Entain and MGM Resorts committed a 
second tranche of investment in July, 
bringing the total committed investment to 
$450m, of which $210m was invested by 
2020 year end. During the year BetMGM 
grew its online NGR by 140% and delivered 
total NGR of $178m for 2020, ahead of our 
Q3 guidance of $150m-$160m. Entain’s 
share of losses for the joint venture for 2020 
was £60.6m and, given the significant 
growth of the business, it is expected 
that both NGR and losses will increase 
significantly in 2021.

In summary, BetMGM is firmly on track to 
realising its ambition of being a leader in the 
US sports-betting and iGaming market and 
expects to achieve a 15-20% market share.

Grow core markets

We currently operate in over 20 markets 
worldwide. Our combination of customer 
focus, strong brands, great products and 
digital marketing expertise has enabled 
us to grow online across all of our major 
markets. We have now delivered 20 
consecutive quarters of double-digit growth 
in online NGR with a three-year compound 
annual growth rate of 20%.

We continue to see further growth potential 
in our existing markets. Excluding Germany 
(where recent regulatory changes are 
impacting the market), 97% of our NGR 
is in markets where we are growing at 
over 10%. Excluding the UK, 87% of our 
NGR comes from markets where online 
penetration is less than 35%.

Growth and momentum has 
accelerated BetMGM into 
a leading online sports and 
iGaming operator in the US 
market now live in 12 states  
and with over 500 employees.”

Jette Nygaard-Andersen
Chief Executive Officer

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 14

Chief Executive’s Review continued

We have a diversified business model 
both through geographic reach as well as 
product range. This enabled the Group 
to respond well to the disruptions caused 
by sports cancellations, with customers 
benefiting from the wider range of 
sports our brands offer as well as our 
leading gaming products. Online also 
saw significant uplifts as a result of retail 
closures. Whilst we expect online volumes 
to ease back when shops in our core online 
territories re-open, we expect the trends 
seen during the pandemic to be positive 
for the global online gaming market, and 
particularly for Entain’s brands, which 
we anticipate will more than cover any 
permanent channel loss from our retail 
estates in the UK and Europe.

In the UK, our Ladbrokes and Coral brands 
delivered a fifth consecutive year of online 
growth. This growth has been underpinned 
by improvements to brand advertising, 
performance marketing and the customer 
proposition, including product and user 
experience enhancements. Our bingo and 
other gaming brands in the UK continue 
to grow market share through an ongoing 
focus on personalisation, customer 
experience improvements and product 
development. During the year, these brands 
transitioned onto the Group’s proprietary 
technology platform. We are continuing to 
evolve the customer propositions and brand 
identities to widen their appeal to a mass 
market recreational customer base.

Ladbrokes and Neds in Australia continued 
to grow strongly, driven by the reactivation 
and increased engagement of existing 
customers, as well as significant new 
customer acquisitions driven by the 
displacement of retail customers and 
other recreational spend as a result of 
lockdowns. The strength of our portfolio of 
brands, market-leading product innovation 
and racing focused business mix has also 
allowed Ladbrokes and Neds to capture 
increased market share throughout 2020. 
On 2 February 2021, we announced 
that we had submitted a non-binding 
indicative offer for the Wagering and Media 
business of Tabcorp Holdings Limited. 
Whilst discussions remain at an early 
stage, this transaction is in-line with our 
strategy of expanding across regulated 
international markets.

In the fourth quarter, we were pleased 
to receive four sports-betting licences in 
Germany, and the 16 Lander (German 
federal states) also confirmed that they 
had agreed to a transitional tolerance 
policy for gaming for the period ahead 
of implementation of the Interstate 
Treaty 2021. 

These two developments, while a long time 
coming and implemented in stages, are 
bringing clarity to German regulation of 
online betting and gaming after 20 years of 
ambiguity. The issuance of sports licences 
and implementation of the tolerance policy 
were accompanied by certain restrictions 
that are being implemented from mid-
October last year through the first quarter 
this year. These restrictions are expected 
to impact revenue and the dynamics of the 
market and, so far, the impacts have been 
broadly in line with our expectations. 

In addition there is a proposal to introduce 
a 5.3% turnover tax on online poker 
and slots from the beginning of July this 
year. If such a tax were introduced, it 
would make certain parts of the market 
uneconomic for many operators. For us, 
it would reduce contribution this year by 
around £15m – £20m before any mitigating 
actions. The tax is yet to be ratified and its 
implementation will be subject to challenge 
by the industry.

In Georgia, Crystalbet has cemented its 
position as the number one operator in 
that market.

Retail operations in the UK, Italy, Belgium 
and Republic of Ireland were heavily 
impacted by enforced closures due to 
Covid-19 restrictions. However, when 
shops were allowed to open, we saw trade 
rapidly return to within single digits of 
pre-pandemic levels, clearly demonstrating 
that customers continue to enjoy the 
in-store betting and gaming experience. 
This indicates that customers will continue 
to want the in-store experience for years 
to come. In December 2019, we opened 
our ‘shop of the future’ in the UK that 
better connects the retail environment with 
the online digital experience, as well as 
improving the overall customer experience. 
We plan to open further stores in this 
format in the year ahead. To make the retail 
and online experience even more seamless, 
as well as drive cost efficiencies, we have 
integrated the till systems in our shops onto 
our own proprietary technology platform 
and we are also developing our own 
SSBT software. 

 Entain plc | Annual Report 2020 Strategic report15

Enter new markets

There are significant growth opportunities 
across the globe with around $50bn in 
gross gaming revenues in over 50 regulated 
markets in Central & Eastern Europe, Latin 
America and Africa where we do not 
currently operate today.

On 9 December we launched the bwin 
brand in Colombia, as one of the first major 
operators to gain a licence in the Latin 
American market. This provides the Group 
with a good foothold in this exciting region 
alongside our offering in the regulating 
Brazilian market.

We have a strong track record of 
integration and value creation through 
M&A. Following a pause due to the 
Covid-19 pandemic, we restarted our M&A 
programme on 8 October 2020 with the 
announcement of the acquisition of Bet.pt, 
which is expected to complete during the 
first half of the current financial year. 

This takes the Group into the recently 
regulated, and rapidly growing, Portuguese 
market which is expected to more than 
double to around €450m in value by 2023. 
Bet.pt is one of the leading online betting 
and gaming operators in Portugal with 
a particular strength in sports-betting. 
By leveraging our technology, extensive 
portfolio of gaming content, marketing 
and CRM capabilities, as well as growing 
the sports offering, we see plenty of 
opportunities to grow its market position 
and profitability.

On 1 March 2021 we announced an 
increased offer for Enlabs AB of SEK53 per 
share as well as securing irrevocables to 
accept this final offer from shareholders 
representing around 51% of Enlabs AB’s 
shares. Enlabs predominantly operates 
online sports-betting and gaming brands 
across the fast-growing Baltic region, with 
a small retail presence. It is the market 
leader in Latvia, the second largest in 
Estonia and a top-five operator in Lithuania. 
In November 2020 Enlabs completed 
the acquisition of Global Gaming, which 
enables Enlabs to extend its operations 
into the Nordics through successful and 
proven gaming brands, including Optibet, 
Laimz and Ninja. Enlabs’ regional market 
and brand strength combined with Entain’s 
scale, proprietary technology, product, 
marketing and regulatory expertise, can 
further accelerate growth and expansion 
into new territories – both through Enlabs’ 
brands as well as by leveraging Entain’s 
existing brands. The offer remains subject 
to regulatory approval and acceptance by 
Enlabs shareholders.

We continue to look for further 
opportunities to enter new, growing and 
regulating or regulated markets where we 
can drive further value. 

Expand to new audiences

Technology is changing consumer 
behaviour with new trends and ecosystems 
creating exciting opportunities. This means 
we must adapt and innovate to drive further 
growth across new audiences.

Firstly, in our existing markets we will 
pivot our brands to appeal to a broader 
mass-market, recreational and engaged, 
customer base. Doing so will give us a 
better quality, and greater sustainability, 
of earnings.

Secondly there are adjacent markets, 
such as those evolving around skill-based 
gaming, where we can leverage our product 
development expertise to expand our 
offering to provide marketing opportunities 
through free to play games.

Thirdly, we must adapt to develop products 
for customers in new and emerging markets 
and ecosystems. For instance, the gaming 
market is huge and growing every day 
with around 2.7bn gamers around the 
world. 100m people watched the League 
of Legends world championship and the 
e-sports-betting market is estimated to 
be worth over $1bn today and is growing 
rapidly. This is a new and exciting growth 
market for us and, whilst we understand 
that there are challenges to be navigated, 
we will take it step by step and aim to be an 
important player in this market. 

Technology is changing 
consumer behaviour with new 
trends and ecosystems creating 
exciting opportunities.”

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 16

Chief Executive’s Review continued

Sustainability 

Sustainability is at the heart of everything we do,  
and we firmly believe that the most sustainable 
business will be the most successful business in  
our industry. In November we announced our 
Sustainability Charter to underpin this element of  
our strategy. This was built around four core principles: 
an exclusive focus on regulated markets; continuing  
to take the lead on responsible betting and gaming; 
best in class corporate governance; and investing  
in our people and local communities.

We are contributing to this process to help 
find a balance between protecting the 
minority that are at risk while supporting 
a healthy entertainment experience for 
the remaining majority – as well as an 
environment that is commercially viable 
for operators.

Actions taken by betting and gaming 
operators over the last couple of years 
have resulted in a meaningful reduction 
in problem gambling. For example the 
UK Gambling Commission reported that 
problem gambling in the UK was 0.3% in 
2020, compared to 0.6% in the previous 
year. It is critical now that any revised 
legislation is not draconian as this will 
have the unintended consequences of 
pushing customers, particularly those at 
risk of problems towards using un-licensed 
black-market operators which will simply 
exacerbate the problem. 

Focus on regulated markets

We have committed that by the end of 
2023 we expect 100% of revenues to 
come from regulated markets. We only 
want to operate in domestically regulated 
markets as these provide the right balance 
between customer enjoyment and customer 
protection, while also providing greater 
clarity and certainty for our business 
and earnings.

At the end of 2020, 99% of our NGR was 
from nationally regulated or regulating 
markets, up from around 96% previously. 
We will keep an eye on the regulatory 
timetable for the remaining 1% and, where 
possible, work closely with the relevant 
in-country authorities and trade bodies 
to help develop a robust framework that 
protects players and maintains the highest 
regulatory standards. 

We are becoming much more proactive 
in our engagement with regulators. In the 
UK, the 2005 Gambling Act is currently 
under a much-needed review that will set 
out the regulatory framework for years to 
come. It will address all forms of betting and 
gaming in the UK and is an opportunity to 
address the fringes of the industry as well 
as dealing with the mainstream. 

Read more about our Sustainability 
Charter: pages 20-21

Lead on Responsibility

We continue to lead the market in the 
critically important area of responsible 
betting and gaming. In the UK in 2019, we 
withdrew from football shirt sponsorship 
and led calls for the whistle-to-whistle 
advertising ban. As the Covid-19 pandemic 
set in, we increased our monitoring and 
markers of protection to ensure that 
customers didn’t inadvertently run in to 
problems while stuck at home during 
lockdowns. We also increased our 
communication and messaging to all 
customers on the importance of safer 
betting and gaming, including the removal 
of TV adverts during the Q2 lockdown. 
We were encouraged to see that in May, 
the UK Gambling Commission found no 
evidence of a rise in problem gambling as 
a result of the pandemic and, as mentioned 
above, that problem gambling reduced 
in 2020.

 Entain plc | Annual Report 2020 Strategic report17

During the year, we announced our 
Advanced Responsibility and Care (“ARC”) 
programme, which is a scientific and 
technology based proactive preventative 
approach to player protection that 
identifies, addresses and averts potential 
problem play in real time. We truly believe 
that this initiative opens a new era in 
player protection.

As part of this programme, we appointed 
Professor Mark Griffiths, Distinguished 
Professor of Behavioural Addiction 
and Psychology at Nottingham Trent 
University. He is working with the 
business to apply findings from the 
behaviours of our anonymised global 
player database to help develop stronger 
rules, measures and interventions for 
implementation under ARC. 

This approach will enable us to use our 
technology to provide a personalised 
proactive journey for our customers when 
using our services, so that we can more 
effectively navigate the small minority 
of customers who are at risk of harm 
away from any such risk. Using advanced 
BI, our specialists and data scientists 
have built the first stage of this to 
track player behaviour in real-time and 
identify problem play before it escalates. 
Each player will have a dynamic risk 
rating that automatically updates in 
line with their play patterns and other 
measures. The first trials are underway 
and we expect to start to implement 
ARC in the UK in the summer with other 
geographies to follow.

It is important that we embed this 
approach right through the Group as well 
as demonstrate our commitment to the 
safeguarding of those at risk. To this end 
we are introducing a responsible betting 
and gaming metric to our Group-wide 
remuneration policy.

Best in class corporate governance

As a world-leading company we are 
committed to the highest standards 
of governance in all areas of our 
operations and our Board has been 
strengthened and revitalised during the 
year, particularly with the appointment 
of Barry Gibson as Group Chairman in 
February 2020 and the appointment 
of Robert Hoskin as Chief Governance 
Officer at the start of 2021. To underpin, 
and demonstrate this commitment, 
we are undertaking an independent 
audit of our corporate governance and 
compliance processes. 

In December, the Group relocated its 
place of management and control – and 
consequently its tax residence – to 
the UK.

In November we launched the Entain 
Foundation, which will manage the 
donation by Entain of £100 million to be 
made over five years. The Foundation is 
focused on supporting good causes in 
four key areas; research, education and 
treatment in relation to safer betting and 
gaming; the promotion of grass roots, 
women’s and disabilities sports; diversity 
and technology; and, community projects. 
As part of our focus on grass roots sport, 
the Foundation runs our flagship Pitching 
In investment fund, which has launched 
a non-branded partnership with English 
non-league football as well as SportsAid, 
investing in aspiring UK athletes.

Jette Nygaard-Andersen 
Chief Executive Officer

4 March 2021

Best place to work and investing in  
our communities

We want to be an organisation in which 
our people are empowered to do great 
work for our customers and to build brilliant 
global careers. 

We are proud of our inclusive culture, and 
are attracting a more diverse selection of 
candidates from a wider range of sectors 
than ever before. Over 36% of our senior 
leaders are women, which is a significant 
step up on previous years but we are 
still working to improve upon this further. 
We look after our people, for example, 
during the year we offered all colleagues 
a range of mental health care initiatives 
as well as virtual learning programmes. 
We invest in leading development and 
progression for long-term careers at Entain 
and we like to promote talent internally.

As part of our Sustainability Charter, we 
are committed to reducing the Group’s 
environmental impact. Having made a 
strong start by hitting our 2018 – 2021 
target of a 15% reduction of greenhouse 
gas emissions, we have today announced 
our commitment to dramatically accelerate 
this process, becoming carbon net zero 
by no later than 2035, 15 years ahead 
of the target set by the Paris Agreement 
on climate change. In doing so we have 
formerly joined the Science Based Target 
initiative and are seeking to demonstrate 
leadership within our sector.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 18

 What makes us Entain?

Exciting growth 
opportunities

BetMGM

Our joint venture with MGM Resorts 
International, BetMGM is establishing 
itself as a market leader in the rapidly 
expanding US market.

 Entain plc | Annual Report 2020 Strategic report19

We have a range of exciting growth opportunities 
that can significantly increase the value of the  
Group. These opportunities are based on four 
strategic imperatives: 

Growth: four key strategic imperatives

1. Leadership in the US:

3. Enter new markets:

We have a clear ambition to be the leading 
operator in the US through BetMGM, 
our joint venture with MGM Resorts. 
We have strong momentum already with 
an estimated market share of 18% across 
the states in which BetMGM is active.

2. Grow our core markets:

We have achieved a huge amount in 
our existing markets, but there is still 
substantial headroom for further growth. 
We currently operate in over 20 markets 
worldwide. Our combination of customer 
focus, strong brands, great products and 
digital marketing expertise has enabled us 
to grow online across all our major markets. 
We have now delivered 20 consecutive 
quarters of double-digit growth online.

We see significant opportunities for 
expansion into new regulated markets 
through organic opportunities as well 
as M&A. There are significant growth 
opportunities across the globe with around 
$50bn in gross gaming revenues in over 50 
regulated markets in Africa, Latin America 
and Central and Eastern Europe where we 
do not currently operate today.

4. Expand to new audiences:

New technology-enabled forms of 
entertainment are constantly emerging, 
and we intend to be at the forefront of 
capturing them. For instance, esports and 
digital gaming are becoming the hub for a 
rapidly growing audience out of which are 
evolving new betting markets, and we see 
significant potential for us in this area.

We plan on growing and evolving the business in 
a responsible way. We will grow in a way that is 
underpinned by sustainability, responsibility and 
player protection.”

Jette Nygaard-Andersen
Chief Executive Officer

NGR 

£3.6bn 

Flat (despite Covid-19)

2019: £3.6bn

Employees and contractors 

c.24,000

Leading Global brands 

24

Online wagers processed

£11.8bn
+5% (+7%cc)

Online NGR for 2016 – 2020
by year

)

%
7
2

(

.

m
5
7
4
7
2
£

,

)

%
3
1

(

.

m
7
0
7
1
2
£

,

)

%
9
1

(

.

m
3
5
1
9
1
£

,

)

%
4
2

(

.

m
8
2
0
6
1
£

,

.

m
3
6
9
2
1
£

,

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

0
2
0
2

2016-2018 are proforma numbers and on  
an actual currency basis

Read more about our new strategy:  
pages 24-25

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 
 
 
 
 20

What makes us Entain? continued

A new charter  
to ensure our  
long-term success

We know that the most responsible 
operator will also be the most successful 
operator, which is at the heart of Entain 
and our new strategy.”

Jette Nygaard-Andersen
Chief Executive Officer

 Entain plc | Annual Report 2020

 Strategic report21

In November 2020, we launched our new Sustainability 
Charter. We believe that the most sustainable business 
in our industry will be the most successful business in 
our industry. Our Sustainability Charter is based around 
four cornerstones: 

Regulation

Responsibility

Corporate 
governance

People and 
communities

Only operate in 
regulated markets

Scientific approach to 
safer gaming

Best in class 
corporate governance

Best place  
to work

100% 
regulated markets  
by end of 2023

Leverage technology 
for player safety

Strengthened Board

Reduce 
environmental impact

Pro-active regulator 
engagement

New responsibility 
algorithms

Strengthened Processes £100m to Entain 
Foundation over 
five years

Remuneration tied 
to responsibility

Long-term sustainability = Long-term success

Our Sustainability Charter

1.  An exclusive focus on  
regulated markets

By the end of 2023, 100% of our revenues 
will come from regulated markets, which 
means that we are exiting markets in 
which there are currently no viable paths 
to regulation. By the end of 2020, 99% of 
our revenue came from nationally regulated 
or regulating markets, and we will work 
closely with regulatory authorities in 
the remaining 1% towards the highest 
regulatory standards. If it becomes 
apparent that regulation in those markets is 
unlikely, we will exit them.

2.  Continuing to take the lead on 

responsible betting and gaming

Ensuring the highest possible levels of 
player safety and protection is the best way 
of guaranteeing our long-term success. 
Our technology enables us to continuously 
upgrade and personalise our protections 
for customers. As such we launched our 
Advanced Responsibility & Care (“ARC”) 
programme which will move player 
protection from being reactive to proactive 
to advert potential problems before they 
occur. From 2021, a responsible betting and 
gaming metric is being incorporated into our 
annual Group-wide bonus conditions.

3.  Pursuing the highest standards of 

corporate governance

We recognise that to be a world-leading 
company we need to adhere to the highest 
standards of governance in all areas 
of our operations. Our Board has been 
strengthened and revitalised over the 
last two years, notably with Barry Gibson 
becoming Chairman in February 2020. 
We have a robust corporate governance 
structure and policies in place that befit our 
status as a FTSE 100 company.

4.  Investing in our people and local 

communities

We have a long history of recruiting, 
retaining and nurturing the best people 
in our industry as well as a commitment 
to diversity, looking after our people, and 
creating the best place to work.

We are proud to be able to contribute to the 
wider communities in which we operate, 
through the Entain Foundation, which is 
committed to donating £100 million over 
the next five years including our flagship 
Pitching In programme that supports grass 
roots sports and sports people.

Enhancing leading player 
protection technologies

Dr Mark Griffiths, Distinguished 
Professor of Behavioural Addiction 
and Psychology at Nottingham Trent 
University will be auditing Entain’s 
policies and processes on responsible 
gaming and suggest improvements, 
drawing on academic and scientific 
experience gained over more than 
30 years studying online behaviours 
and addiction.

Safer Betting and Gaming 
Commitment 
RET investment

1% UK GGR
by 2022 (10-fold increase)
2019: 0.1%

Revenue (regulated markets) 

100%
by 2023

Female senior leaders

36%

Entain Foundation donations

£100m
over five years

Read more about our corporate  
and social responsibility:
pages 96–98

 Entain plc | Annual Report 2020

 Overview | Strategic report | Governance | Financial statements 22

What makes us Entain? continued

Leading the 
technological 
revolution of 
our industry

PlayPause

Entain is the first official partner 
of PlayPause, a new multi-state 
responsible betting and gaming tool 
which will operate across state lines 
in the United States, with the feature 
due to launch with BetMGM.

 Entain plc | Annual Report 2020 Strategic report3

2

1

75.7%

23.6%

0.7%

Our Divisions
2020 NGR 

1.  Online 

2.  Retail 

3.  Other 

Platform availability

99.95%

Technology specialists

3,000+

Sports bets a day

2m+

Casino spins a day

21m+

23

At its core, Entain is a pioneering 
technology business. Critically, we are 
unique amongst our peers in owning 
and operating 100% of our proprietary 
technology platform.

Our tech teams comprise of over 3,000 world-class developers, 
specialists software engineers and data scientists. Collectively  
they deliver one of the most advanced platforms either inside or 
outside of our industry.

Operating our own platform gives us unparalleled flexibility, 
agility and scale to adapt to challenges and opportunities and 
deliver against strategic priorities, at speed, rather than being 
reliant on third-party suppliers. It provides a number of distinct 
competitive advantages:

  Enhance the customer experience. 

  Innovate our products and services.

  Expand our organic growth opportunities.

  Enter new regulated markets.

  Rapidly integrate acquisitions.

  Innovate our products and services.

  Adapt to changing regulatory requirements.

  Enter new regulated markets.

  Protect our customers through early risk detection 

and intervention.

  Drive efficiencies throughout the business.

Entain’s 20 consecutive quarters of double digit online growth have 
been driven by our technology, it’s what supports our leading-
edge approach to digital marketing and has meant that we have 
been able to grow faster than our competitors while enhancing the 
protection of our players.

We own 100% of our technology, 
which has been the key driver behind  
our long-term success.”

Jette Nygaard-Andersen
Chief Executive Officer

Read more about our technology  
platform across our brands:
pages 30-31

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 24

 Our strategic framework

Our corporate strategy is focused on 
growth and sustainability, underpinned 
by our technology and innovation.

2020 priorities

Growth

2020 progress

 Priorities for 2021

KPIs

Risks

Remuneration

Leadership in the US

Clear ambition to be the leading operator in the US sports  
betting and iGaming market through BetMGM.

Grow our core markets

Continue to grow rapidly in the 20 international markets  
in which we already operate.

BetMGM had approximately18% market share in  
the states in which it is live in the three months to 
the end of January 2021.

We have now delivered 20 consecutive quarters  
of double-digit growth in online NGR with a  
three-year compound annual growth rate of 20%.

Enter new markets

Significant opportunities exist for expansion into new regulated 
markets through organic opportunities as well as M&A.

Announced the acquisition of Bet.pt, to complete  
H1 2021. Became first major operator to be licensed 
in Colombia. Announced offer for Enlabs AB in 
January 2021.

Expand to new audiences

Entain will be at the forefront of leveraging opportunities  
created as new technology-enabled forms of entertainment 
continuously evolve. 

Broadened focus to new areas of gaming 
entertainment, exploring new partnerships  
and opportunities.

Sustainability

An exclusive focus on regulated markets

All revenues to derive from regulated markets by end of 2023.

By the end of 2020, 99% of our revenue came  
from nationally regulated or regulating markets.

 Continuing to take the lead on  
responsible betting and gaming

Our technology enables us to continuously upgrade and 
personalise our protections for customers.

Pursuing best in class standards of  
corporate governance

Ensuring the highest standards in all areas of our operations.

Best place to work and investing in our people 
and local communities

Ensure Entain is the best place to work while contributing 
to society where we are based and operate.

Launch of Advanced Responsibility & Care (“ARC”) 
programme to use technology to proactively 
intervene to prevent betting and gaming related harm 
developing. Establish appropriate safer betting and 
gaming metric to link remuneration with safer betting 
and gaming practices.

Strengthened and diversified our Board and 
governance practices under new Chairman  
Barry Gibson. 

Establishment of the Entain Foundation with 
commitment to donate £100m over next five years. 
Named top of the betting and gaming industry’s All-in 
Diversity Index for approach to D&I.

  Technology failure.

  Loss of key locations.

   Trading, liability and  

pricing management.

  Increased cost of product.

   Executive Committee 

agreed three month wage 

cut and waived 2020 

bonuses.

   Revised bonus target for 

employees paying out at 

50% of original scheme.

   Executive bonus and Long 

Term Incentive Plans linked 

to EBITDA, Cash generation 

and safer betting and 

gaming targets.

   Enter new States as they 

Market access

regulate with market 

leading customer offer.

   Continue to innovate in 

existing markets focusing 

on product, brands and 

marketing. 

   Identify new opportunities 

in the 50 regulated 

markets where we do not 

currently operate. 

   Deliver new customer 

propositions outside of our 

traditional product offer.

150m

people

Leverage

2.1x

Online net revenue

£2,747.5m

Underlying EBITDA

£843.1m 

   Furloughed employees 

received 100% of salary.

   Safer betting and gaming 

metric for 2021 bonus 

schemes implemented. 

   Work with authorities in the 

Contribution to safer betting 

remaining 1% of markets to 

and gaming initiatives

find a path to regulation. 

   Continue to develop ARC 

and increase investment 

in all areas of research, 

education and treatment 

of problematic behaviour.

   Introduction of safer betting 

and gaming metric to 

account for 15% of 2021 

bonus payments for all 

office based employees.

£9.7m

Employee satisfaction with 

approach to wellbeing

87%

Reduction in carbon 

emissions 2018-20

   Continue to diversify Board 

and evolve governance 

best practice.

15%

   Roll-out programme of 

Commitment to Entain 

investment from Foundation 

Foundation over five years

in international projects.

£100m 

   Ensuring health, safety 

and wellbeing of our 

stakeholders.

   Ability to recruit and  

retain both customers 

and employees.

   Data breach and  

cybersecurity.

   Changes in betting and 

gaming legislation.

   Changes in betting and 

gaming tax regimes.

   Continued impact of 

Covid-19.

 Entain plc | Annual Report 2020 Strategic report 
 
 
 
 
 
2020 progress

 Priorities for 2021

KPIs

Risks

Remuneration

25

Key

Achieved

On target

Not achieved

   Enter new States as they 

Market access

  Technology failure.

   Executive Committee 

  Loss of key locations.

   Trading, liability and  
pricing management.

  Increased cost of product.

agreed three month wage 
cut and waived 2020 
bonuses.

   Revised bonus target for 
employees paying out at 
50% of original scheme.

   Executive bonus and Long 
Term Incentive Plans linked 
to EBITDA, Cash generation 
and safer betting and 
gaming targets.

regulate with market 
leading customer offer.

   Continue to innovate in 

existing markets focusing 
on product, brands and 
marketing. 

   Identify new opportunities 

in the 50 regulated 
markets where we do not 
currently operate. 

   Deliver new customer 

propositions outside of our 
traditional product offer.

150m

people

Leverage

2.1x

Online net revenue

£2,747.5m

Underlying EBITDA

£843.1m 

   Furloughed employees 
received 100% of salary.

   Safer betting and gaming 

metric for 2021 bonus 
schemes implemented. 

   Work with authorities in the 
remaining 1% of markets to 
find a path to regulation. 

   Continue to develop ARC 
and increase investment 
in all areas of research, 
education and treatment 
of problematic behaviour.

   Introduction of safer betting 

and gaming metric to 
account for 15% of 2021 
bonus payments for all 
office based employees.

Contribution to safer betting 
and gaming initiatives

£9.7m

Employee satisfaction with 
approach to wellbeing

87%

Reduction in carbon 
emissions 2018-20

   Continue to diversify Board 

and evolve governance 
best practice.

15%

   Roll-out programme of 

investment from Foundation 
in international projects.

Commitment to Entain 
Foundation over five years

£100m 

   Ensuring health, safety 
and wellbeing of our 
stakeholders.

   Ability to recruit and  
retain both customers 
and employees.

   Data breach and  

cybersecurity.

   Changes in betting and 

gaming legislation.

   Changes in betting and 
gaming tax regimes.

   Continued impact of 

Covid-19.

Read more: pages 34–55

Read more: pages 72–75

Read more: pages 102–121

2020 priorities

Growth

Leadership in the US

Clear ambition to be the leading operator in the US sports  

betting and iGaming market through BetMGM.

Grow our core markets

Continue to grow rapidly in the 20 international markets  

in which we already operate.

BetMGM had approximately18% market share in  

the states in which it is live in the three months to 

the end of January 2021.

We have now delivered 20 consecutive quarters  

of double-digit growth in online NGR with a  

three-year compound annual growth rate of 20%.

Enter new markets

Significant opportunities exist for expansion into new regulated 

markets through organic opportunities as well as M&A.

Announced the acquisition of Bet.pt, to complete  

H1 2021. Became first major operator to be licensed 

in Colombia. Announced offer for Enlabs AB in 

January 2021.

Expand to new audiences

Entain will be at the forefront of leveraging opportunities  

created as new technology-enabled forms of entertainment 

continuously evolve. 

Broadened focus to new areas of gaming 

entertainment, exploring new partnerships  

and opportunities.

Sustainability

An exclusive focus on regulated markets

All revenues to derive from regulated markets by end of 2023.

By the end of 2020, 99% of our revenue came  

from nationally regulated or regulating markets.

 Continuing to take the lead on  

responsible betting and gaming

Our technology enables us to continuously upgrade and 

personalise our protections for customers.

Pursuing best in class standards of  

corporate governance

Ensuring the highest standards in all areas of our operations.

Best place to work and investing in our people 

and local communities

Ensure Entain is the best place to work while contributing 

to society where we are based and operate.

Launch of Advanced Responsibility & Care (“ARC”) 

programme to use technology to proactively 

intervene to prevent betting and gaming related harm 

developing. Establish appropriate safer betting and 

gaming metric to link remuneration with safer betting 

and gaming practices.

Strengthened and diversified our Board and 

governance practices under new Chairman  

Barry Gibson. 

Establishment of the Entain Foundation with 

commitment to donate £100m over next five years. 

Named top of the betting and gaming industry’s All-in 

Diversity Index for approach to D&I.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 
 
 
 
 
 
 
 
 26

The industry in which we operate

Entain operates multiple 
brands in the highly 
competitive global gaming 
and sports betting sector, 
in both the retail and  
online worlds.

Online Europe
Geographically the Online UK and European 
market is the largest at 50% of the total 
online global market in 2020 which grew 
year-on-year at 26% and 9% respectively. 
Entain’s Online proforma NGR in Europe 
represents over 75% of total Group Online 
in 2020. The next largest market is the 
unregulated Asia market which represents 
31% of the global total followed by North 
America (12%), Oceania (4%), Latin America 
(2%), and Africa (1%). Entain also has online 
operations in Australia, Brazil and the US. 

Global Online Growth
Entain operates in the global online betting 
and gaming market which is estimated to 
be worth c£64bn in 2020. Over the past 
ten years global online gaming grew at 12% 
CAGR and the market growth from 2019 
to 2020 was 33% as a result of channel 
shift from enforced retail closures due to 
the pandemic.

12%

The global online market grew at 12% 
CAGR over the last 10 years.

.

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UK and Europe makes up more 
than half of the global online 
gaming market. 

5 6 7

1

4

3

2

1.  UK 

2.  Europe 

3.  Asia / Middle East 

4.  North America 

5.  Oceania 

1
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

5
1
0
2

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1
0
2

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1
0
2

8
1
0
2

9
1
0
2

E
0
2
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2

6.  Latin America / Caribbean 

7.  Africa 

Source: Data provided by H2 Gambling Capital, unless otherwise indicated.

14%

36%

31%

12%

4%

2%

1%

 Entain plc | Annual Report 2020 Strategic report27

Retail
The key retail countries Entain operates in 
are UK, Italy, Belgium and Republic  
of Ireland (ROI). 

The UK Retail market (excluding lotteries) 
is estimated to be worth £2bn in 2020, 
a significant decline from £5bn in 2019 
as a result of enforced closures due to 
the pandemic. Over the last 10 years 
the market remains flat with growth in 
machines offset by the change to £2 
B2 machines stakes implemented April 
2019 and the decline in betting. UK Retail 
betting sector is dominated by four 
operators which account for over 85% of all 
betting shops. Entain operates via the two 
brands Ladbrokes and Coral as the number 
one operator. 

The Italian betting retail market is 
estimated to be worth £0.7bn in 2020, a 
decline from £1bn in 2019 as a result of 
enforced closures. Entain operates via the 
Eurobet brand as the third largest operator 
in the market for over the counter sports 
betting in Italy.

The ROI and Belgium betting market 
is much smaller estimated to be worth 
£0.2bn and £0.1bn respectively in 2020. 
Entain operates in Belgium and ROI via the 
Ladbrokes brand as the largest operator in 
Belgium and third largest in ROI.

Forecast
The online gaming market is forecasted to 
grow at 9% CAGR over the next five years 
driven by US regulation, product innovation, 
mobile growth. The US gaming market is 
forecasted to grow at 19% over the next 
five years. 

UK Retail betting and gaming is forecasted 
to decline 2% CAGR post the pandemic 
between 2022 to 2025. In our smaller Retail 
betting businesses, forecasted growth in 
Italy, Belgium and ROI is low single digits 
between 2022 to 2025. 

>85%

9%

Four operators account for over 85%  
of all UK betting shops.

Online gaming is forecast to grow at 
9% CAGR between 2020 and 2025 with 
the US growing at 19%.

t
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M

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B

i

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£bn

100

90

80

70

60

50

40

30

20

10

0

E
0
2
0
2

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1
2
0
2

E
2
2
0
2

E
3
2
0
2

E
4
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0
2

E
5
2
0
2

  Global Online 

  Italy Retail (Betting)

   UK Retail 
(Betting & Gaming)

   Belgium Retail (Betting)

  ROI Retail (Betting)

Online Market by Product
Online growth has been driven by 
continued product development across 
all areas. Online betting, casino, bingo 
and poker represent 85% of total online 
gaming revenue which are all offerings the 
Group delivers.

85%

Online betting, casino, bingo and 
poker made up 85% of all online 
betting and gaming in 2020, betting 
and casino were forecasted to grow 
at 17% globally. 

1.  Betting 

2.  Casino 

3.  State lotteries 

4.  Poker 

5.  Bingo 

6.  Skill / other gaming /  
  commercial lotteries

52%

26%

10%

4%

4%

3%

4 5 6

3

2

UK

Italy

ROI

5.0 13% 7% 20% 2% 57%

9.4

8% 1% 55% 1% 35%

0.7 33% 2% 18% 2% 44%

1

Belgium

0.9 11% 5% 25% 0% 60%

(Entain areas of operations are highlighted)

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 
 
 
 
 
 
 
 
 28

Regulatory Update

Gaming is a truly global market and in 2020 the 
Group held licences in more than 20 territories and 
jurisdictions. By the end of 2020, over 99% of the 
Group’s revenues were from markets that were  
either regulated or in the process of regulating.

The UK

United States 

Germany

The UK Government launched the Review 
of the 2005 Gambling Act in December 
2020. We are formally responding to 
the Call for Evidence and engaging with 
political stakeholders and our industry 
counterparts to provide evidence-base 
submissions as part of this process. 
In parallel, the Gambling Commission 
has consulted on a number of issues, 
including whether there should be 
mandatory affordability thresholds 
for all betting and gaming customers. 
We maintain that imposing arbitrarily low 
and disproportionate blanket thresholds 
will unfortunately push customers to the 
black market and not protect the small 
minority of players who are at risk of harm. 
Instead, we are committed to rolling out 
our Advanced Responsibility and Care 
(“ARC”) programme, which offers tailored 
identification of customers who may be at 
risk, as well as targeted interventions and 
interactions. Importantly, throughout these 
debates, we feel the voice of the customer 
should be heard – which is why we 
launched the Players’ Panel earlier this year.

The sports betting regulatory activity 
continues at pace in the United States. 
Michigan, Colorado, Tennessee, Iowa and 
Virginia have all launched its regulated 
sports betting markets in 2020 or early 
2021. Many other US states are in the 
process of considering sports-betting 
bills: the New York Governor has for the 
first time indicated his willingness to allow 
mobile betting in the state; states such as 
Massachusetts, Georgia, Maryland, Ohio, 
Louisiana, and even Texas might allow 
sports betting throughout 2021, with 
markets launching this year or in 2022. 
Indiana and Michigan are looking into 
expansion of internet gaming in their states. 
It is expected that other states that have 
regulated their sports betting markets will 
be looking into allowing internet gaming 
as well. The Group is of the view that in the 
next few years some 35 to 40 US states 
will have regulated sports-betting, which 
will provide the Group’s US JV with even 
broader market access across the country. 
The number of states that will have allowed 
internet gaming will grow as well. 

In another positive development, the 
US courts have sided with the industry 
in the Wire Act litigation, which is 
expected to allow for more cross border 
regulatory flexibility going forward, in 
particular US wire poker liquidity and 
progressive jackpots. 

In October 2020, the Group obtained four 
sports betting licences for its key German 
facing brands under the existing online 
betting and gaming regulation. The German 
authorities have also introduced a 
toleration policy for online poker and 
slots, which the Group is compliant with. 
These developments have materially 
increased the levels of regulatory certainty 
surrounding the Group’s operations in 
Germany. This trend will be reinforced 
further by the new German online betting 
and gaming regulation that come into effect 
on 1 July 2021. 

The new regulation introduces licensing 
of all online betting and gaming verticals, 
including for the first time online casino, 
slots and poker. The Group intends to 
apply for German licences as soon as they 
are available and fully expects that these 
applications will be successful. As casino 
table games will be regulated on a state-
by-state, as opposed to nationwide, basis 
the Group has been taking steps towards 
securing adequate market access for these 
products as well.

The 1 July 2021 regulation sets out certain 
restrictions on products, such as deposit 
limits and maximum wagering limits on 
slots, as well as new rules for betting and 
gaming related advertising. Most of these 
restrictions can however be further relaxed 
subject to regulatory discretion. In addition, 
the future regulation allows for a broader 
portfolio of in-play betting markets, which 
will facilitate channelling of the Group’s 
existing sports betting and casino offers 
into the future regulated market.

 Entain plc | Annual Report 2020 Strategic reportElsewhere, we are actively engaging with 
local authorities in the Ukraine as the 
process of regulating online betting and 
gaming continues. In Sweden, we will be 
working with other industry stakeholders on 
various consultations and a governmental 
inquiry. The proposed regulatory reforms 
include restrictions on online casino 
advertising and improved measures to 
combat black market activity. 

Canada

In November 2020, the Ontario government 
announced its intention to regulate 
its online betting and gaming market. Public 
consultations on the future regulation are 
expected to be launched in early 2021, with 
the market potentially regulating throughout 
the year. In addition, the Canadian federal 
government has proposed a bill to revoke 
the longstanding ban on single sports 
wagering which is likely to be adopted. All 
these developments will present Entain with 
an opportunity to enter the Canadian 
regulated market in a foreseeable future. 

Latin America 

The Group was one of the first global 
operators to obtain a Colombian online 
betting and gaming licence in late 
2020. There is clear evidence that more 
countries within Latin America are firmly on 
the path to regulation: 1) The Brazilian 
Federal Government continues working 
towards regulating sports betting by 
the end of summer 2021, with licences 
potentially being available in early 2022. 
This is expected to provide the Group with a 
major opportunity to build on its existing 
position in this market; and 2) The Chilean 
Government has announced its intention to 
introduce online betting and gaming 
regulation to the Chilean Parliament in the 
first half of 2021.

29

2020 Global online gross 
gaming revenue
In 2020 online global gross gaming revenue 
was estimated to be valued at £64.3bn1. 
Below are the largest 15 markets that 
are either regulated or in the process 
of regulating.

United Kingdom

£10,351m

United States

£8,842m

Germany

Italy

France

Australia

Sweden

Canada

Spain

Finland

Denmark

Belgium

Netherlands

Poland

Ireland 

£3,399m

£2,616m

£2,410m

£2,123m

£1,570m

£1,198m

£1,152m

£1,152m

£729m

£705m

£580m

£553m

£450m

Read more about our engagement 
with regulators: page 33

1.  Source: H2 Gambling Capital (including both regulated

and non-regulated GGR).

Other Europe

In Holland, we expect the licensing process 
to begin once the requisite law has come 
into effect on 1 April 2021. The regulation 
will allow for all online betting and gaming 
verticals to operate, subject to a GGR tax. 
Entain expects to be able to apply for Dutch 
licences at the end of 2021 with a view to 
becoming fully licensed in mid-2022. In the 
meantime, we continue to fully comply with 
the Dutch regulator’s prioritisation criteria 
for unlicensed operators. 

In Spain, the Government has passed a 
Royal Decree that will impose restrictions 
on betting and gaming related advertising, 
including a TV watershed, limitations 
on bonuses and a sponsorship ban. 
The restrictions are due to come into force 
later in 2021. We have launched a legal 
appeal against the restrictions via the local 
trade association – as have the Spanish 
media association and La Liga – but it is not 
yet clear what impact these appeals could 
have. In addition, we expect a further Royal 
Decree on safer betting and gaming to be 
published in the coming months and we 
will engage constructively with the Spanish 
authorities to advocate for a balanced and 
proportionate measures.

The Greek regulator has announced 
that the granting of permanent licences 
to operators will be delayed until early 
summer, but this should not have an impact 
on our existing Greek operations. In parallel, 
we are working with other operators to 
clarify planned reforms to the method of 
calculating customer winnings taxes on the 
basis that, as currently proposed, they risk 
breaching EU state aid rules. 

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 30

 How we create value

Our purpose

How we add value

To revolutionise betting  
and gaming to create  
the most exciting and 
trusted entertainment  
for every customer.

Create moments of excitement 

  Personalised offers.

  Effective marketing.

  Omni-channel approach.

  Great customer experience.

What makes us different

Read more: pages 20–23

Grow our business
  Gain market share.

  Maximise US opportunity.

  Enter new markets.

  Innovate for new audiences.

Customer focus
Understanding our customers 
and delivering them great 
products, experiences and 
entertainment in a trusted 
environment is what  
drives us.

New online customers 
in 2020 

4m

Proprietary 
technology
Our unique tech platform 
distinguishes us from our 
competitors, providing the 
flexibility and agility to 
innovate, protect and adapt.

IT Specialists

3,000+

Read more: pages 18-19

Strengthen the quality 
of our earnings
  Diversify geographic and product mix.

  Broaden our customer base.

  Focus on regulated markets.

  Deliver scale efficiencies.

Leading brands
Entain has a portfolio of 
more than 20 established 
brands, each with a regional 
focus and distinct localised 
customer offer. Our brands 
enjoy high levels of  
customer awareness. 

Leading brands 

24

Best people
Entain is a people-driven 
business in a highly dynamic 
sector. We focus on 
identifying, developing and 
retaining the best talent  
from all backgrounds. 

All-in Diversity 
Index ranking  

1

Read more: pages 24-25

Ensure sustainability
  Be a great place to work.

  Deliver ARC.

  Be a great place to work.

  Support our communities.

Read more: pages 34-35

 Entain plc | Annual Report 2020 Strategic report 
 
 
 
 
31

How we’re a responsible business

Our stakeholder outcomes

Customers
Best betting and gaming experience 
We are focused on delivering our customers  
the most exciting and trusted entertainment.

Online performance

+20% NGR CAGR 2018–2020

Our people
Great place to work 
In a Global Pulse Survey 87% of respondents 
reported that they felt Entain genuinely cared  
about our people

Satisfaction

87%

Communities
Community activity 
We actively support the communities in  
which we operate.

Entain Foundation 

£100m  

committed over five years

Investors
Positive returns 
Everything we do is ultimately focused  
on delivering value to our shareholders.

Underlying EBITDA 

£843.1m +11%

2019: £761.4m

Dividends 
We are committed to returning to dividends once  
the uncertainty caused by Covid-19 subsides.

Regulated

We have committed to 
operate exclusively in 
regulated markets by the end 
of 2023. This will enable us 
to deliver higher quality of 
earnings to our business and 
ensure we can continue to 
grow into the future.

Player protection
Ensuring the highest possible 
levels of player safety and 
protection through our 
Changing for the Bettor and 
ARC programmes is the best 
way of guaranteeing our 
long-term success. 

Our technology enables us 
to continuously upgrade and 
personalise our protections 
for customers.

Read more: pages 28-29

Read more: pages 36-37

Environmental 
impact
All areas of society must 
play their part in addressing 
the challenge of climate 
change. That is why we have 
committed to achieving net 
zero carbon emissions across 
our global operations by no 
later than 2035.

Communities
Through the Entain 
Foundation we support a 
variety of good causes and 
community projects. Our four 
areas of focus are: research, 
education and treatment in 
relation to safer betting and 
gaming; the promotion of 
grass roots sport; diversity 
and technology; and projects 
in the communities where  
we are based.

Read more: pages 96-98

Read more: pages 32-33

Read more: pages 63-67

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 
 
 
 
 32

Engaging with stakeholders

The Board recognises the importance 
of effective governance and intends to 
operate in line with the UK reporting 
regulations. The information below 
should be read in conjunction with the 
rest of the Strategic Report.

Section 172 of the Companies Act 2006 
imposes a general duty on Directors to act 
in a way that they consider, in good faith, 
to most likely promote the success of the 
company for the benefit of shareholders as 
a whole. The Directors in setting policies 
and strategies continue to have regard to 
the interests of the Group’s employees, 
shareholders, investors, suppliers, 
customers, regulators, including the impact 
of its activities on the community and on the 
Group’s reputation. These factors underpin 
the way in which the Directors discharge 
their duties and the Board is cognisant of 
the need to foster strong relationships with 
all stakeholders to help the Group deliver its 
strategy and support its long-term values 
including sustainability.

Our approach

The Board understands the importance 
of effective engagement with all of its 
stakeholders. Depending on the nature 
of the issue in question, the relevance of 
each stakeholder group may differ and 
not every decision the Board makes will 
necessarily result in a positive outcome 
for every stakeholder.

The Board at each meeting ensures that 
the process of considering its stakeholders 
is embedded in papers it receives to 
enable it to discharge its duties. The Board 
monitors the progress and delivery of 
strategic initiatives through metrics 
reported in meetings.

In addition, the Remuneration Committee 
assesses the overall performance of 
the Group, including progress against 
its responsible betting and gaming 
ambitions as well as delivery against its 
Environmental, Social and Governance 
(“ESG”) strategy to support decision 
making on remuneration outcomes.

To ensure that the Group continues to 
operate in line with good corporate practice, 
Directors as part of their induction receive 
training on the scope and application of 
Section 172 to ensure that they are aware 
of how a Board, in its decision making, must 
consider its stakeholders.

 Colleagues
While the Board’s ability to meet with 
colleagues in person in 2020 was 
limited by Covid-19 related restrictions, 
Board members have taken part in 
virtual employee events, including the 
Group-wide internal launch of Entain in 
November and heard colleagues around 
the Group giving their reaction to our 
new strategy, purpose and responsible 
betting and gaming commitments. 

Virginia McDowell, Chair of the 
ESG Committee, was appointed as 
Designated Workforce Director in 2019. 
She has attended two meetings of our 
Employee Forum (representing retail 
and business colleagues) and engaged 
in discussions on topics including 
protecting our customers and how the 
Company has supported colleagues 
during Covid-19. Our CFO, Rob Wood, 
and newly appointed CEO, Jette 
Nygaard-Andersen, also attended the 
Employee Forum, with Jette answering 
questions from colleagues around the 
Group on her priorities and reflections 
following her appointment.

We do not discriminate on the basis 
of age, disability, gender or gender 
reassignment, pregnancy or maternity, 
race, religion or belief, sexual orientation 
or marriage/civil partnership.

For further details see page 49

 Customers
Our customers interests range from 
product availability, ethical behaviour, 
service, pricing and promoting 
responsible attitudes to betting and 
gaming. The Group, as part of its 
commitment to responsible and safer 
betting and gaming, engages through 
initiatives such as Responsible Gambling 
Week, where responsible betting and 
gaming messages dominated our 
websites and social media channels. 

In addition, the Group offers the Gamban 
software which blocks access to 
thousands of betting and gaming sites. 
In early 2021, the Group commissioned 
independent research to survey the views 
of the general public on betting and 
gaming related issues. We also established 
‘The Players’ Panel’ to provide consumers 
with a platform to voice their opinions on 
issues relating to the regulation of betting 
and gaming in the UK.

  Shareholders 
The Group’s investors and shareholders 
expect, and get, a comprehensive 
view of the financial and sustainable 
performance of the business as well 
as a clear commitment to, and delivery 
against objectives of, ESG. The Group 
in its engagement undertakes regular 
conference calls and meetings with 
investors through roadshows, investor 
conferences, one to one and group 
calls, publication of the Annual Report, 
press releases and stock exchange 
announcements. In 2020, much of this 
activity was conducted virtually due 
to the limitation imposed by Covid-19 
restrictions. During the year the Group 
conducted a total of 835 investor 
meetings. These meetings involved 
a combination of the CEO, CFO, the 
Chairman, the IR Director and other 
management as appropriate. 

The Board receives feedback on 
shareholder views in different ways, 
including through the Chairman and 
executive management who meet 
regularly with shareholders throughout 
the year. During the year the IR team 
introduced a regular feedback and audit 
process to better understand investors 
views based on a number of satisfaction 
and confidence measures – including 
perception of the Group’s strategy, 
management and opportunities 
as well as delivery vs expectations 
and transparency. 

The quantitative analysis and qualitative 
feedback were presented to the Board 
twice during the year. The audits 
showed positive progress in investor 
engagement through the year with 
Entain performing more positively 
than the benchmark in all measures. 
In addition, Board members listen in 
to results and trading updates held by 
the Group for analysts and institutional 
investors and can hear directly the 
questions and comments on Company 
performance and are kept abreast of 
relevant newsflow and commentary on 
the Company throughout the year. 

For further details see page 45

For further details see page 86

 Entain plc | Annual Report 2020 Strategic report Suppliers
The Group works responsibly with 
its suppliers and regularly reviews its 
Customer and creditor payment policies. 
The Modern Slavery Statement sets 
outs the steps taken to prevent modern 
slavery in our business and various 
supply chains. Our supplier interests 
range from fair trading, payment terms, 
success of the business and long-term 
partnerships. The Group engages with 
suppliers by direct engagement, supplier 
conferences and corporate responsibility 
and ethics reporting. The Board in its 
duties receives regular reporting on retail 
performance and modern slavery.

For further details see page 87

 The Community
As set out in the Company’s 
Sustainability Charter (See page 96 for 
further details) Entain is committed to 
supporting the communities in which it is 
based and operates. Through the Entain 
Foundation, the Group has committed 
to investing £100m over five years on 
a range of projects and good causes 
including safer betting and gaming 
measures, investment in grassroots 
sport, reducing environmental impact, 
diversity in technology and projects with 
a clear link to our local communities. 

A flagship project of Entain Foundation 
was the Group’s Pitching In grassroots 
sport investment programme which saw 
the Group partner in the UK with The 
Trident Leagues, made up of 228 clubs 
at the heart of England’s non-league 
football pyramid. The Company engages 
through the publication of its CSR report 
and employee-matched funding for 
charity policy. 

The Board has the overall oversight 
of corporate responsibility plan and 
reporting and the involvement in 
corporate affairs strategy and with 
delegation to the ESG Committee. 
The ESG Committee is advised by the 
executive ESG Steering Group and 
also works with external consultants 
which assist the operational units and 
review the environmental and social 
performance data.

33

 Regulators
As a global operator and one of the world’s largest online betting and gaming 
companies, Entain engages with a wide variety of stakeholders. These include 
regulators, investors, trade associations, safer betting and gaming charities and 
customers. This engagement is core to our ability to offer first class player protection 
through our cutting edge technology and product platform, while upholding all licensing 
objectives, across multiple jurisdictions. One of the key relationships we maintain is 
with our regulators. Liaising with our regulators on an open and regular basis helps us 
to ensure that each of them are fully apprised of our operating practices. Through this 
process we can help policymakers shape our industry environment to best serve our 
stakeholder group whilst operating in a legal and fair way.

Governments and regulators

How we engage

   UK Government departments.

   The UK Gambling Commission.

  Governments and regulators 
in territories where we hold 
gaming licences.

   US state licensing bodies.

   National information commissioners.

   Domestic and International 

trade Associations.

What are their expectations?

  Providing an enjoyable and 

safe leisure experience.

   Making sure we operate legally  

and in a fair manner.

    Minimising harm and maximising 

player protection.

   Ensuring that we protect the  

young and the vulnerable.

   Reducing crime and  
unlawful behaviour.

   Ongoing dialogue with regulators, 
domestic and international trade 
associations and local authorities.

  Responding to the UK Government’s 
Review of the 2005 Gambling Act.

  Numerous face-to-face meetings 

bilaterally or as part of industry meetings.

  Quarterly meetings, at a minimum, 

between the UK Gambling Commission 
and senior members of Entain’s 
leadership team.

   Detailing governance, risk management 

and safer betting and gaming 
strategies through submission to the 
UK Gambling Commission Annual 
Assurance Statement process.

  Partnerships with the GB Health & 

Safety Executive.

  Hosting a Safer Betting and gaming 

Research Symposium with international 
thought leaders, researchers 
and academics.

  Formal meetings with our regulators in 
Gibraltar, Malta, the US and our other 
global regulated jurisdictions.

   Engage with the Department of Justice in 
Ireland as it implements new Anti-Money 
Laundering (“AML”) requirements.

  Respond to formal regulatory 

consultations including most recently 
the call for evidence on affordability 
by the UK Gambling Commission and 
RG consultations in Spain and Sweden.

   e-betting and gaming international 

workshops in Spain, annual industry 
meeting in Denmark and the ‘Licensing 
information session’ in Germany.

  Suspicious activity disclosed to relevant 

national bodies and membership 
of national match-fixing platforms 
(e.g. Spain).

   Engagement with regulatory authorities 

in regulating markets via local 
associations and advisors in the run up 
to licensing (e.g. Netherlands, Brazil).

For further details see pages 47-54

For further details see pages 28-29

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 34

 Sustainability

Our refreshed 
commitment to 
sustainability

In November 2020 we launched our new Sustainability 
Charter. We have long held the view that the most 
sustainable business in our industry will be the most 
successful business in our industry. Our Sustainability 
Charter is based around four cornerstones.

Regulation

Responsibility

Corporate Governance

People & Communities

Only operate in  
regulated markets

Scientific approach to  
safer betting and gaming

Best in class 
corporate governance

Best place to work

100% regulated markets  
by end of 2023

Leverage technology for  
player safety

Strengthened Board

Reduce environmental impact

Pro-active 
regulator engagement

New responsibility algorithms

Strengthened Processes

£100m to Entain Foundation 
over five years

Remuneration tied  
to responsibility

Long-term sustainability = Long-term success

 Entain plc | Annual Report 2020 Strategic reportOur governance structure 
is now fully bedded in and 
has proved fit for purpose in 
managing the increased scale, 
complexity, and expectations  
of the Group.”

Robert Hoskin
Chief Governance Officer

35

How we govern for sustainability
Strong governance of our Sustainability Charter and our overall 
approach to ESG is crucial to managing our non-financial risks 
effectively and efficiently, and it reflects how integral sustainability 
is to our long-term success. Launched in 2018, our governance 
structure is now fully bedded in and has proved fit for purpose in 
managing the increased scale, complexity, and expectations of 
the Group.

The ESG Committee

The Board-level ESG Committee covers regulatory compliance, 
AML, anti-bribery & corruption (“ABC”), responsible gaming, health 
and safety, environmental impact, data protection and diversity 
in the workplace. Chaired by Virginia McDowell, the Committee 
has four members and guides the business on all aspects of ESG 
strategy, agreeing on targets and monitoring our performance.

The ESG Steering Group

The ESG Steering Group consists of functional leaders from across 
the business, including Investor Relations, Human Resources, 
Corporate Affairs, Legal, Health, Safety & Security, Operations, 
and Communications. Convened by our Head of ESG and 
Chaired by our Chief Governance Officer, the Group oversees the 
implementation of our sustainability strategy.

Board

Strategy

ESG 
committee

ESG steering group

Oversight

Operating units

Central functions

Coordination

Operational teams

Delivery

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 36

 Safer betting and gaming

 It all starts with our seven principles 
for safer betting and gaming:

Understand  
the problem 

Educate  
stakeholders 

Promote  
responsible attitudes

Empower  
customers 

Fund treatment 
for those in need 

Champion 
responsible 
product design

Change  
ourselves for  
the bettor 

To reduce gambling 
harm, we need to 
know as much as 
possible about it.  
So we’re funding 
research to help us 
find the best solutions.

We’re helping to 
educate thousands 
of young people and 
professionals about 
the potential risks of 
gambling harm and 
how to avoid them.

Through advertising, 
marketing and 
sponsorships we’re 
promoting social 
responsibility.

Within our products, 
we’re adding features 
that help customers to 
gamble safely. Within  
our processes, we’re 
using tech to lead 
the way in detecting 
problematic play, and 
within our industry we’re 
working to collaborate 
and innovate. 

We’re funding 
treatment and support 
for people who suffer 
from gambling harm.

With ‘responsible 
design’ principles, 
we’re making sure our 
products are safe as 
well as fun.

At Entain, safer 
betting and gaming 
is everyone’s business. 
We’re making sure that 
everyone we work with 
knows safer betting 
and gaming is core to 
all that we do. 

The cornerstone of our Sustainability Charter, and our 
most material ESG issue, is to ensure the highest possible 
levels of player safety and protection. Over the past 12 
months, Entain has continued to pioneer work to combat 
betting and gaming-related harm. The Covid-19 pandemic 
and lockdowns have presented new challenges to which 
we have had to quickly respond to protect our customers, 
whilst ensuring that our previous commitments were not 
delayed as a result.

As we pass the first-year anniversary of our safer betting 
and gaming strategy, Changing for the Bettor, we continue to 
progress our priority areas. In 2020, we have further built on this 
strategy by introducing our Advanced Responsibility and Care 
(“ARC”) programme. This section describes the work behind our 
commitment to safer betting and gaming across our industry, 
reporting our progress across the seven pillars of Changing for 
the Bettor. Our strategy is fully aligned with the UK Gambling 
Commission’s principal objectives to ensure that betting and 
gaming is crime-free, fair, conducted openly, and protecting 
children and other vulnerable persons. We pursue these objectives 
across all our global operations.

We continue to be part of a changing regulatory environment. 
In December 2020, the UK Government announced a review 
of the Gambling Act, calling for evidence from stakeholders. 
We completely support and welcome the review, which is a step 
towards creating the highest possible regulatory standards 
without driving the most vulnerable customers into the unlicensed 
black market. In 2021, we will continue compiling evidence 
and coordinating our response with other betting and gaming 
operators, together with our industry body, the Betting and Gaming 
Council (“BGC”) to ensure the best possible outcomes for players 
and the regulated marketplace.

In 2020, we further scaled up our spend on research, education, 
and treatment (“RET”) of problem betting and gaming to 0.75% 
of gross gaming yield (“GGY”). This was provided directly to our 
partner organisations, and through the Entain Foundation (please 
refer to page 53). The four largest operators in the UK continue 
to deliver on their commitment to increase RET funding to 1% 
by 2023 – ten times higher than the Gambling Commission’s 
guidance. Entain has gone further and committed to reach this 
ten-fold increase one year earlier by 2022. GambleAware will be 
responsible for commissioning the new funding.

To demonstrate the strategic significance of safer betting and 
gaming, we will incorporate a safer betting and gaming metric 
into remuneration. From 2021, colleagues will be assessed against 
whether certain milestones have been achieved in implementing 
our Advanced Responsibility and Care programme, as part of the 
conditions of their annual bonus.

With this renewed focus, we are doubling down on our ESG 
leadership position within the sector. In 2020, we retained our 
position in the Dow Jones Sustainability Index as the only European 
betting and gaming company, as well as our membership of the 
FTSE4Good Index. Our efforts to promote safer betting and gaming 
were also recognised at the EGR Operator Awards, the industry’s 
premier awards event, where Entain was named Safer Gambling 
Operator of the Year and at the SBC Awards where we were 
awarded the title of Socially Responsible Sportsbook of the Year.

Read more about our Sustainability 
Charter: pages 20–21

 Entain plc | Annual Report 2020 Strategic report37

1.

Understand the problem 
and best solutions
Our flagship initiative on understanding the multi-faceted issue of 
problem betting and gaming is our £5.5m commitment to a five-
year partnership with Division on Addiction, a Harvard Medical 
School Faculty. We provide a detailed update of this partnership 
see page 38. As well as reaching major milestones in the research 
itself, in 2020 we started using the results to inform product 
design and customer interactions as part of our new Advanced 
Responsibility and Care (“ARC”) programme.

The issues of harm prevention 
and player protection have never 
been so relevant in the UK, Europe 
and increasingly in the USA. The 
programmes with Entain and Entain 
Foundation US are vital to the 
populations we collaborate with 
and we look forward to a successful 
and impactful 2021.”

Paul Buck
Chief Executive, EPIC Risk Management

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 38

Safer betting and gaming continued

Cutting edge research into problem 
betting and gaming behaviour with 
Division on Addiction, a Harvard Medical 
School Faculty.
2020 marked the second year of the five-year research 
collaboration between The Division on Addiction and Entain 
to better understand and reduce the potential for problematic 
betting and gaming behaviour. Much of the project’s activity in 
the year focused on sharing our knowledge more widely and 
advancing the first research studies involving Entain player 
records, with highlights across seven topic areas including 
completed and ongoing research:

   Safer betting and gaming limits. One peer-reviewed paper 
evaluating lower risk betting and gaming guidelines is now 
published in Psychology of Addictive Behavior.

   Betting and gaming and self-harm. One peer-reviewed 

paper about the association between problem betting and 
gaming and self-harm is now published in Addiction Research 
& Theory.

   Updating the epidemiology of internet betting and 

gaming. Continued work to determine how betting and 
gaming has changed from reports more than a decade ago, 
with three papers under review at high-quality journals.

Our partnership with EPIC Risk 
Management 
We are now in the third year of the partnership with EPIC 
Risk Management, the leading harm reduction consultancy. 
The partnership continues to grow from strength-to-strength 
and deliver some of the most innovative and ground breaking 
harm prevention programmes anywhere in the world.

Notable achievements in 2020

  Delivery of face-to-face and virtual state school awareness 
sessions to over 130 schools and 25,000 pupils aged 15+. 
The sessions covered important areas including product 
safety, advertising, the potential harms of betting and gaming 
and real-life personal stories from those with lived experience.

  Working with our senior leadership team to ensure harm 

prevention is central to all decisions in every part of 
the business.

  Training key departments on markers of harm, interventions, 

effective interactions, affordability and vulnerability.

  Creating new innovative partnerships in the US including 
with the NFLPA, selected NCAA colleges, Rugby United 
New York and research with The Division of Addiction at 
Harvard University.

   Product safety. Continued work to determine the strength 

Impact of Covid-19

of evidence available for product safety features and 
interventions in betting and gaming, with one paper under 
review at a high-quality journal.

   Open Science. Two peer-reviewed papers addressing how 

open science can buttress academic-industry research 
partnerships and how betting and gaming researchers 
understand and engage with open science are now published 
in Addiction Research & Theory and International Gambling 
Studies, respectively.

   Retail triggers and interventions. Analysis of the retail 

environment and Entain’s responsible betting and gaming 
interactions with retail customers is in progress.

   Player survey. A large-scale player survey to understand 

how player betting and gaming information relates to diverse 
topics like flourishing and competitiveness among Entain 
players is in progress.

“With Entain’s support, we’ve been able to make considerable 
progress on understanding today’s online betting and gaming 
landscape. We look forward to continuing our work with Entain 
and striving toward safer play advances together during 2021 
and beyond.”

Debi LaPlante, Ph.D
Director, Division on Addiction, Cambridge Health Alliance, 
Assistant Professor, Harvard Medical School

While Covid-19 restricted face-to-face contact, projects were 
quickly pivoted to digital and virtual delivery. This enabled 
the programmes to reach more people in more countries 
than ever before. As and when restrictions are lifted, we 
envisage returning to a blend of face-to-face and digital 
delivery, to maximise the effectiveness and reach of our harm 
minimisation programmes.

Looking ahead

As the world reopens, we expect to ramp up the delivery of 
our harm minimisation programmes in the UK, Europe and 
US. The rapidly regulating US market represents a significant 
opportunity to promote our approach to safer betting and 
gaming at the start of what is potentially the world’s largest 
regulated betting and gaming market. We are excited to be in a 
position to pioneer our player protection programmes across the 
sporting and academic fields in the US. EPIC will also continue 
to work with Entain’s senior leadership to ensure that harm 
prevention remains embedded at the core of all decision making. 

“The issues of harm prevention and player protection have never 
been so relevant in the UK, Europe and increasingly in the USA. 
The programmes with Entain and Entain Foundation US are vital 
to the populations we collaborate with and we look forward to a 
successful and impactful 2021.”

Paul Buck
Chief Executive, EPIC Risk Management

 Entain plc | Annual Report 2020 Strategic reportImage TBC

39

2.

Educate our key stakeholders
We continue our commitment to partner charities and 
organisations, and to their important work preventing vulnerable 
audiences from potential betting and gaming harm. This includes 
our programme with EPIC Risk Management, which has continued 
both in-person and online – especially during lockdown – to 
educate state school children. We also worked with EPIC in other 
areas. They have provided bespoke training to our customer service 
and high-value customer teams (see our Changing Ourselves for 
the Better pillar) and high-level advice on our Changing for the 
Bettor strategy.

Following feedback from the EPIC sessions, we recognised there 
was a gap in the support network – namely for parents and 
guardians who are concerned about loved ones and looking 
for some additional support and information about betting and 
gaming harm. This is why we worked with the Young Gamers & 
Gamblers Education Trust (YGAM) to create a digital Parent Hub. 
This new portal provides information, activities, and support to 
help carers understand the potential risks associated with betting 
and gaming – including products such as loot boxes, the digital 
items that are bought with real-world money and contain random 
items of unknown value.

In 2021, we will continue to work with these organisations to 
educate our key stakeholders. In February, we launched The 
Players’ Panel in the UK, providing consumers a voice on the issues 
around betting and gaming. This comes at a critical moment for 
the 99% of the UK’s consumers who bet safely and responsibly 
– but whose interests are often overlooked in the debate around 
regulatory changes which impact what they do in their leisure 
time. The views of the Players’ Panel are their own and they will 
be interacting with political decision-makers, stakeholders and the 
media to give the perspective of the everyday customer.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 40

Safer betting and gaming continued

4.

Empower customers
In November, we launched our new Advanced Responsibility and 
Care (“ARC”) programme. ARC builds on our existing work on 
markers of protection, where we have developed evidence-based 
‘markers’ that may suggest a player is exhibiting risky behaviour. 
The programme aims to deploy the Group’s proprietary technology 
platform and behavioural play data to provide proactive end-to-
end player protection and interaction. This will allow us to monitor 
real-time interactions with players across our brands, intervening 
before harm occurs.

As well as our partnerships, we have also engaged world-
leading expertise to support the delivery of the ARC programme. 
In November 2020, we were delighted to announce the Professor 
Mark Griffiths, Distinguished Professor of Behavioural Addiction 
and Psychology at Nottingham Trent University.

 Professor Griffiths’ work will be instrumental in delivering ARC. 
He will work with the business to apply anonymised findings 
from the behaviours of over 160 million players on Entain’s 
global database to help develop stronger rules, measures 
and interventions.

We introduced a series of safer betting and gaming tools, including 
our curfew deposit blocker, and the ability for players to set their 
own max stake limits. The latter has been fully rolled out across 
all of our slots brands, with the roll-out across our sports brands 
completed in January 2021. In 2020, there was an 84% increase 
in customers setting a time and spend limit with our brands 
when compared to 2019. Over the same period the percentage 
of customers using time-outs increased by 102%. We also found 
that customers who use a voluntary safer betting and gaming tool, 
reduce their wagering by 55% and their deposit limits by 56%.” We 
also continued to promote the use of the GAMBAN software, which 
is freely available to all of our customers.

78%

decline in total betting and gaming advertising exposure 
over the full duration of live sport pre-watershed 
programmes

3.

Promote responsible attitudes
The third pillar of our safer betting and gaming strategy focused 
on responsible attitudes toward advertising. We have a history 
of leading the industry in this area, being the first UK betting 
and gaming company to implement a whistle-to-whistle 
advertising ban. After its first full year since the ban, total betting 
and gaming advertising exposure over the full duration of live 
sport pre-watershed programmes declined by 78%, resulting 
in 103 million fewer advertising views between comparative 
weekends. In addition, betting and gaming advertising views by 
children (aged 4-17) reduced by 70% over the full duration of live 
sporting programmes.

During lockdowns, we increased responsible betting and gaming 
messaging on our homepage and throughout all websites, with a 
new page advising on how to keep betting sensible and enjoyable 
during the current crisis. Entain gaming brands are also running 
responsible betting and gaming-led, multi-channel advertising and 
marketing campaigns to promote responsible betting and gaming 
to customers while they enjoy time on our sites.

We continue to work proactively with regulators to develop 
advertising standards as part of our work in regulating markets. 
For example, we have been engaging with the European Gaming 
and Betting Association (“EGBA”) to help develop a responsible 
advertising code for the betting and gaming sector in EU markets.

160,000,000

players on Entain’s global database to help develop 
stronger rules, measures and interventions 

103,000,000

fewer advertising views between comparative weekends

84%

increase in customers using our safer betting and gaming 
tools to set time and spend limits

 Entain plc | Annual Report 2020 Strategic report 
5.

Fund treatment for those in need
As part of our spend on RET, we support charities and organisations 
that are helping those suffering from problem betting and gaming 
recover. In the UK, we continue to partner directly with Cognacity 
at Leon House – supporting them to provide betting and gaming 
treatment services. Our contributions through our RET spend also 
fund treatment via GamCare, the US National Council on Problem 
Gambling, Gordon Moody, Digital Therapy Solutions, other national 
gaming addiction and support charities in Austria, the Spielsuchthilfe 
Gemeinnuetziger Verein, and in Spain, FEREJ.

41

6.

Champion responsible product design
As our Changing for the Bettor strategy continues to mature, we 
see a stronger interconnectivity between the seven strands of 
our approach. One of the most pronounced links is that between 
our ARC programme – outlined on page 9 – and championing 
responsible product design. By embedding more advanced risk 
markers into our product design, including automated real-time 
interventions, we will further empower our customers to use our 
products safely.

We are working with leading experts to design a code of conduct 
for product design, both within our business as part of our and for 
external suppliers. We are currently part of the industry working 
group under the Betting and Gaming Council to produce an 
effective industry code for product design. This is an area where to 
be effective as a company, we need commitment and buy-in from 
the wider industry.

The Group has also partnered with Mindway AI and Future 
Anthem. By doing so, we are utilising behavioural, neuroscientific, 
and academic-based algorithmic learnings to pioneer world 
leading harm minimisation solutions. Embedding our understanding 
of the problem and best solutions to inform our product design as 
well as contributing to the development of ARC.

Protecting our players also means protecting personal data. 
That is why we have embedded privacy-by-design, ensuring that 
we balance the need for data-driven insights to enhance player 
protection, whilst also protecting our customers’ personal data 
and complying with data privacy laws. Our data privacy teams 
are working with our customer insights experts to understand 
our customers’ level of trust with Entain processing their data. 
More on our work on data privacy is included on page 52.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 42

Safer betting and gaming continued

7.

Change ourselves for the bettor
We are determined to change the mindset of our industry, starting 
with our own Company. In 2020, we continued to work on making 
safer betting and gaming underpin everything that we do. We did 
this through increased colleague training and engagement across 
the board, growth and capacity building of our safer betting and 
gaming teams, and incorporating safer betting and gaming factors 
into remuneration.

All staff are required to undertake training on safer betting 
and gaming, with additional tailored training for specific roles. 
For example, we partnered with EPIC Risk Management to train our 
customer service and VIP teams. We also delivered behavioural and 
interaction training delivered to teams delivering formal safer betting 
and gaming interactions.

In 2020, we reported that we’ll introduce a safer betting and gaming 
metric that will be used as part of Entain colleagues’ annual bonus 
assessment. From 2021, colleagues will be assessed against the 
successful delivery of the Group’s ARC programme. See pages 36 to 
42 for further details on the safer betting and gaming metric.

Organisationally, our anti-money laundering and safer betting and 
gaming functions have been brought closer together, with both 
now reporting into the newly created role of Head of Operations 
for Safer Gambling and Anti-money Laundering. This new way of 
working will combine the expertise of both teams to create a more 
holistic view of our customers to manage risks and provide the best 
possible player protection.

We also appointed a Customer Ombudsman Director (“COD”). 
This innovative new role will ensure that the customer is protected 
in everything that Entain do. The COD requires proactive and 
reactive initiatives to improve the customer experience, both at 
the strategic and process level. The COD evaluates the quality of 
interactions with our players, reviews how complaints are handled, 
and suggests ways in which we can improve our service in a 
measured, consistent and responsible manner whilst ensuring the 
business is protected from unjustified complaints.

Safer betting and gaming 
performance

2020

2019

2018

Cash and in-kind 
contributions 
towards responsible 
betting and gaming 
charities

Customer interactions 
regarding problem 
gambling

£9.7m

£3.6m

£2.5m

1,391,901

1,072,416

1,124,079

Customer complaints1

15,822

22,543

13,503

Customer complaints 
which specifically relate 
to a betting and gaming 
transaction1,2

1,723

2,338

2,771

Self-exclusions made

70,170

147,4733

334,746

Robberies

45

110

154

Anti-Social Behaviour 
incidents (“ASB”)

4,760

6,065

8,236

Assaults

204

345

455

1.  Data covers all UK licences.
2.  Data only includes self-exclusions made via Entain’s own processes (e.g. via 

customer services), and does not include third-party self-exclusion schemes such 
as, for example, GAMSTOP (National Online Self-Exclusion Scheme) and the Multi 
Operator Self Exclusion Scheme. 

3.  Data has been re-stated from 2019 Annual Report.

Read the Report of our ESG 
Committee: pages 96–98

 Entain plc | Annual Report 2020 Strategic report43

 Covid-19

Putting our 
colleagues and 
customers first

2020 introduced unprecedented and 
serious challenges to businesses, 
society and individuals, and we are no 
exception. Following the announcement 
of lockdowns and additional restrictions 
to protect citizens and health care 
systems, in line with Government 
directions we suspended our entire 
retail estate from March to June 2020, 
with subsequent regional suspensions 
based on the tiered systems and 
restrictions in the different UK nations.

Our priority through this challenging period is to continue  
to adapt to keep our colleagues and customers safe. There  
are still many uncertainties around the further course of  
the Covid-19 pandemic and its long-term impacts, but we 
hope that by putting customers and colleagues first, we  
will emerge stronger at the other end.

Protecting our colleagues

Shop closures meant that 15,835 of our Entain colleagues were 
furloughed at some point in 2020. All colleagues that were placed 
on the UK Government’s furlough had their payments topped up 
by Entain to full salary. Teams across Entain also worked hard 
to support colleagues in every corner of our business using a 
comprehensive suite of wellbeing tools such as Unmind and the 
Employee Assistance Programme to support wellbeing, weekly 
management podcasts to share latest business news and 
multiple engagement activities to ensure our colleagues remained 
connected to each other.

Prioritising wellbeing

To support our colleagues through these challenging times, we 
accelerated many of our wellbeing initiatives. We focused on 
offering free 24-7 support for everyone in Entain. This was via both 
a new partnership with Unmind, a digital workplace mental health 
platform with science backed resources and also the global rollout 
of our Employee Assistance Programme. From a Pulse Survey in 
May 2020, 87% of colleagues reported that they felt that Entain 
genuinely cared about the wellbeing of colleagues. For more 
information on our approach to wellbeing, please refer to page 48.

Staying connected

We found new ways to communicate with colleagues to keep 
everyone connected to both Entain and each other. Through regular 
podcasts, virtual events and updates, our executive team shared 
the latest on business-critical topics and more personal news. 
Our May 2020 Pulse Survey confirmed that 92% were satisfied 
with Entain’s response to Covid-19 and 88% were getting what 
they needed from their manager. 

All colleague virtual sessions with the executive team are now a 
regular fixture, sharing stories from across the business, need to 
know updates and providing a forum for listening. 

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 44

Covid-19 continued

We have given colleagues a platform to share their amazing  
stories of working together whether that be raising money for 
charity or keeping up the team spirit when working from home. 

Entain Live, our annual all colleague event, went virtual this year, 
with over 10,000 people joining to hear who we are and where 
we’re heading with the launch of our new strategy, purpose 
and vision. 

Learning & Leading

Through Learning@Entain and Managing@Entain, we have 
provided virtual training content for colleagues and people 
managers to stimulate professional development. See pages  
46-48 for more detail.

Protecting our customers

While in-store betting and gaming has fallen dramatically, 
the pandemic and associated restrictions have introduced 
unprecedented levels of isolation and anxiety whereby at-risk 
online gamblers may find themselves in a vulnerable position. 
We were one of the first operators to introduce additional 
safeguards. In addition, we committed to Betting and Gaming 
Council (“BGC”) ten-part pledge to protect our customers 
throughout the pandemic, and implemented the UK Gambling 
Commission’s guidance on prioritising customers through the 
national lockdown.

Read more about our customer-centric 
approach: pages 10–14

 Entain plc | Annual Report 2020 Strategic report45

Protecting our customers during Covid-19

1.

Increase safer betting and gaming messages  
across all sites and direct to all customers.

2.

Step up interventions if customers increase time 
and spend beyond normal pre-crisis patterns.

3.

Actively promote deposit limits.

4.

Take action to ensure appropriate and responsible 
advertising, including monitoring volume of placements.

5.

Report all illegal, rogue advertising from black market 
online operators.

6.

Enforce a one-strike-and-you’re-out policy where 
affiliates breach pledges.

7.

Signpost help to GAMCARE and the National Gambling 
Helpline and GamStop for self-exclusion.

8.

Ensure continued funding for Research Education  
and Treatment (“RET”).

9.

Provide welfare checks and wellbeing help for staff.

10.

Support the UK government’s ‘National Effort’  
with volunteers and facilities.

We increased responsible betting and gaming messaging on our 
homepage and throughout all sites, with a new page providing 
dedicated advice on keeping betting sensible and enjoyable during 
the crisis. In addition, gaming brands ran responsible betting and 
gaming-led, multi-channel advertising and marketing campaigns 
to promote responsible betting and gaming to customers while 
they enjoy time on our sites.

We took this further, introducing a range of additional 
safeguarding measures to ensure that we are able to rigorously 
monitor and protect anyone who may be vulnerable at this time. 
These measures include two new Markers of Protection indicators 
to our safer betting and gaming algorithm, to factor in the evolving 
betting and gaming behaviour caused by the pandemic, enabling 
the identification of potentially problematic betting and gaming 
behaviour at an earlier stage.

In addition to promoting deposit limits as part of our safer betting 
and gaming promotion, we introduced a new maximum stakes tool 
across our slots brand.

We adopted BGC’s voluntary ban on all UK broadcast gaming 
advertising, and its replacement with responsible betting and 
gaming messaging during the lockdown period.

We continued to work with local enforcement agencies if we 
detect these issues, and encourage colleagues to speak up if they 
spot anything that breaches our employee Code of Conduct.

Specific guidance and restrictions mandated to all affiliates 
preventing them from referencing the pandemic or encouraging 
excessive play due to boredom or isolation. This advice includes a 
specific blacklist of banned terms.

We continued to promote GAMBAN throughout 2020.

In 2021, we will continue as planned to contribute 0.75% of 
UK GGY to RET – this will be delivered despite the impact of 
the pandemic. 

Due to the pandemic, we brought forward our delivery of Well-
me, Entain’s colleague wellbeing strategy, to provide additional 
support for our staff. This is outlined above.

All stores implemented the NHS Track and Trace procedures.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 46

Covid-19 continued

Keeping our shops safe for everyone

When our stores were able to open again, we took every measure 
possible to ensure our colleagues and customers’ safety.

Given the unprecedented action required to stop the spread of the 
virus, we rewrote our shop operating procedures, and invested over 
£3m in implementing social distancing measures. We reopened all 
our 3,000 shops with strict procedures in place, including:

  Limited shop occupancy levels, with a maximum of one customer 

per 10m2.

  Signage and floor marking providing direction whilst in the shop.

  Protective equipment, hand-sanitising products and screen pens 

available for our colleagues and customers.

  Machines dividers, sneeze screens, and till dividers.

  Enhanced training and utilisation of our cleaning teams.

We participated in the UK’s NHS Track & Trace system to identify 
and isolate colleagues who may have been in contact with 
someone who had tested positive for Covid-19. Colleagues who 
displayed symptoms, even minor, to self-isolate immediately. 
We opened a hotline to help local teams deal with staff being 
unexpectedly off work.

Supporting our communities

The pandemic has not prevented us from supporting our 
communities. In September 2020, we launched the Pitching In 
Investment Fund – a major new multi-million-pound investment 
programme designed to support and promote grassroots sports. 
The programme will deliver vitally needed support at a time when 
sports clubs and organisations are faced the unprecedented 
impact on their finances as a result of the Covid-19 pandemic. 
For more information on the Entain Foundation, refer to page 53.

I am delighted to be taking up the role 
of ambassador for Pitching In, as I’m 
passionate about the importance of 
investing in grassroots sports and in 
developing young talent. I started out 
playing for Wealdstone FC before joining 
Coventry City, so I understand how 
important funding is to the non-league 
game. Grassroots football is facing 
huge challenges at the moment and 
many clubs are struggling to stay afloat. 
Entain’s Pitching In investment will help 
make a big difference to hundreds of 
clubs and thousands of players across 
the country.”

Stuart Pearce
Pitching In Ambassador

 Entain plc | Annual Report 2020 Strategic report Investing in people and communities

47

One of the key pillars of our new Sustainability Charter 
is to continue investing in our people and communities. 
We have a long history of recruiting, retaining, and 
nurturing top talent, and this remains a key part of our 
business – especially as our people are integral in delivering 
technology-enabled entertainment opportunities. We also 
contribute to the wider communities in which we operate, 
which extends to supporting community organisations 
via the Entain Foundation and reducing our impact on 
the environment.

Best place to work

Everyone’s in the Game: Diversity and Inclusion at Entain

Entain is a people-driven business in a highly dynamic sector. 
As our international operations grow, we recognise the need to 
identify, retain, and develop talent from many backgrounds to 
meet our customers’ needs and stay at the forefront of innovation. 
We launched our international diversity and inclusion (“D&I”) 
strategy in 2018, Everyone’s in the Game, which set out a three-
year roadmap towards a more inclusive business. The strategy 
set out initiatives and interventions to take place across four focus 
areas: recruitment, process & policy, people development and 
awareness & education.

In our final year of Everyone’s in the Game strategy, we understand 
that there is still plenty of work to do. And whilst across our 
business, 47% of our colleagues are female – slightly above the 
industry average of 46% – this drops down to 23% at the Senior 
Manager level. This represents an improvement over the previous 
three years, but we recognise there is still room for improvement. 
At Board level, the share of female Directors was 30% at the end 
of 2020, rising to 40% at the date of publication of this report 
(4 March 2021). With our renewed focus on stronger governance 
through our Sustainability Charter comes a drive from the Board 
and Nominations Committee to bring greater diversity at the 
Director level.

We have engaged with the wider sector through the All-in 
Diversity Project1 – an industry-driven initiative that benchmarks 
diversity, equality, and inclusion for the global betting and gaming 
sector, driving positive change. As a Founding Member, we have 
accelerated our leadership role in this area by providing guidance 
and support sharing best practices and resources with other 
organisations within the sector. In 2020, we were delighted 
to be recognised by the initiative, with Entain ranking first on 
the All-Index list – the industry benchmark on diversity and 
inclusion practices.

Entain have demonstrated a commitment 
and passion to D&I which clearly runs 
throughout their global business. Their drive 
to continuously improve is a great example 
to the whole sector of what is needed to 
make further progress and help us become 
a more inclusive industry.”

Kelly Kehn
Co-Founder of All-in Diversity Project

Diversity at Entain 

2020

2019

2018

Employees worldwide

23,987 24,614  25,541

Female employees

11,336 12,189  12,422

% female employees

47%

50%

49%

Part-time employees

10,138 11,269  10,497

% part-time employees

42%

47%

42%

Employee Engagement Index

N/A2 

57% 

53%

Median hourly pay difference 
between male and female colleagues 
(Gender Pay Gap) 

Mean Hourly pay difference 
between male and female colleagues 
(Gender Pay Gap) 

7%

4%

3%

15%

18%

17%

Median bonus pay difference 
between male and female colleagues 

13%

36%

25%

Mean bonus pay difference 
between male and female colleagues 

19%

83%

85%

2.  Due to Covid-19 and the launch of the Entain brand, the 2020 YourVoice employee 

survey was postponed until 2021.

1.  The All-Index 2019 Annual Report, All-In Diversity Project

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 48

Investing in people and communities continued

Gender Diversity at Entain

Well-Me: Wellbeing at Entain

Group Board

30%

Senior Managers

All Employees

23%

47%

)

%
3
2
(
6
2
2

f
o
t
u
o
1
5

)

%
3
2
(
0
0
2

f
o
t
u
o
5
4

f
o
t
u
o
2
2
4
2
1

,

)

%
9
4
(
1
4
5
5
2

,

f
o
t
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o
9
8
1
2
1

,

)

%
0
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(
4
1
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4
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,

f
o
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u
o
6
3
3
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1

,

)

%
7
4
(
0
5
9
3
2

,

)

%
0
3
(
0
1

f
o
t
u
o
3

f
o
t
u
o
3

)

%
3
3
(
9

f
o
t
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o
2

)

%
5
2
(
8

f
o
t
u
o
0
8
2

.

)

%
2
2
(
0
3
1

8
1
0
2

9
1
0
2

0
2
0
2

8
1
0
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9
1
0
2

0
2
0
2

8
1
0
2

9
1
0
2

0
2
0
2

  Male  

  Female

At Entain, we’re working to create a 
culture that promotes positive wellbeing 
every day of the year – not just for a 
week – but the Well-me Festival was  
a chance for our colleagues to have 
a full-on week of all things wellbeing 
and hear from our senior leaders, our 
partners and top experts in the field.”

Stella Gavinho
Senior Heath and Wellness Manager

To support our colleagues through this challenging time, we 
accelerated the implementation of our three-year wellbeing 
strategy. The ‘Well-Me’ programme was launched in 2019 to help 
our colleagues feel healthy and happy at work and at home. It cuts 
across three focus areas:

  ‘Think Well’ – Supporting our colleagues’ mental and 

emotional health.

  ‘Live Well’ – Supporting our colleagues’ physical health.

  ‘Work Well’ – Making sure our working environment promotes 

well-being.

Our priority in 2020 was to support colleagues in taking care of 
their own wellbeing through challenging times. During the first 
UK lockdown, we partnered with Unmind to offer a free mental 
health platform. Unmind provides clinically-backed digital tools for 
all colleagues to proactively look after their mental health. 15% of 
Entain colleagues have registered to date, a figure that favourably 
compares to peers. We also delivered face-to-face and virtual 
resilience-building sessions to over 700 colleagues. In October 
2020, we rolled out our Employee Assistance Programme globally. 
Every colleague at Entain and their immediate family can now 
receive professional help at any time, with 8.5% of our colleagues 
taking advantage of this in 2020. During October, we also 
organised our Well-Me Festival – a week-long virtual event that 
engaged over 4,000 colleagues across the globe and supported 
World Mental Health Day. We also launched our ‘Live Well’ 
programme that provides resources on sleep, hydration, exercise, 
and nutrition. 

2021 will see us bedding in the ‘Think Well’ and ‘Live Well’ 
programmes further, and implementing the last strand of our 
strategy: ‘Work Well’. The Covid-19 pandemic proved that 
homeworking is feasible and, for some of us, beneficial. We know 
that many Entain colleagues want to retain that flexibility post 
Covid-19. We will develop an agile working policy to empower 
colleagues to choose where and how they work. Partnering with 
UnWork, we will also redesign our London office to create inspiring 
and collaborative workspaces. This was among our first examples 
of our work on the Future of the Office – an initiative being led by 
our Director of Property to incorporate lessons learnt and ways 
of working during the pandemic into business as usual. We hope 
this new way of working will positively impact our colleagues’ 
wellbeing, as well as our environmental footprint by reducing 
daily commute.

Health, Safety and Security (“HSS”) remain core priorities for us. 
We continue to encourage a positive health and safety culture 
throughout the business and to maintain a safe environment for 
our customers and colleagues. To that effect, we approach HSS 
risks proactively, using a fully integrated policy and management 
framework that allows us to identify risks early and act accordingly.

3.  Office for National Statistics, Coronavirus and depression in adults,  

Great Britain: June 2020. 

 Entain plc | Annual Report 2020 Strategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
49

Committed to colleague development

In 2020 we revolutionised how we learn at Entain. In March, we 
launched our first, truly global learning called “The Moments 
that Matter”. Delivering 111 new pieces of content to support our 
3,300+ leadership population in leading our people during the 
pandemic. In Q3 we delivered ‘The Virtuals’, a two-part, two-hour 
session for our people leaders, focusing specifically on leadership 
style and leading with intention. In Q4, to support the rebrand 
from GVC to Entain, the learning team delivered 12 sessions to 
support landing our new purpose and leading the Entain revolution. 
To enable our people to deliver our new corporate strategy, in Q1 of 
2021, we launched a custom-built performance platform – Entain 
& Perform – and hosted 28 two-hour learning camps to 515 of 
our people leaders to support the launch and really embed our 
high-performance philosophy and culture. The total investment in 
learning across retail, corporate and digital for 2020 was £1.2m.

Our learning stack for 2021 focuses on selected key areas that 
we’re investing in: our Performance Philosophy & Process (Entain 
& Perform), our People leader learning strategy (Entain & Lead), 
our professional qualifications & sponsorship (Entain & Qualify), 
Technical, functional & future skills (Entain & Skill), behavioural 
learning tracks for all our people (Entain & Grow), new talent 
programme (Entain & Land), people Hiring Skills (Entain & Hire), 
diagnosing regrettable leaver reasoning (Entain & Leave), 
Compliance Learning Strategy (Entain & Mandate) and creation of 
The Learning Room – our central learning platform.

We are also committed to apprenticeships as one of the most 
effective tools for social mobility. In 2020, we used 23.9% of 
our apprenticeship levy. 169 Entain colleagues enrolled on 
apprenticeships, with 44% of them working towards GSCE or 
A-level equivalents. To date, we have supported over 50 colleagues 
to attain level-2 functional skills in Maths and English.

The focus of our learning team is to create, build and foster a 
high performance, learning focused culture creating somewhere 
where great people want to join, stay, move, learn, grow, flourish 
and perform. We make sure our performance culture is lived and 
breathed through all we do and how we act. We work hard to be in 
our business, to ensure all our stack is aligned to our purpose and 
our business priorities. Through our organisational wide approach 
to learning, we will play our role in revolutionising betting and 
gaming to create the most exciting and trusted entertainment for 
every customer. 

Best place to work performance indicators

2020

2019

20184 

Central L&D investment

£1.2m

n/a

n/a

Whistleblowing incidents reported 
and investigated

Employee accidents

Employee reportable incidents

Public accidents

Public reportable incidents

34

137

4 

31

0

34

179

8

24

0

2

292

12

287

3

4.  Proforma figures for both Entain and Ladbrokes Coral combined businesses for the 

relevant calendar year.

Reduce environmental impact
With climate change already affecting the lives of millions, limiting 
global warming to no more than 1.5oC is one of the biggest 
challenges facing society. With our global network of offices, over 
4,500 retail stores and stadia, and business travel, we understand 
that we have a role to play in reducing our greenhouse gas (“GHG”) 
emissions and environmental footprint. It was a year of firsts 
for our environmental work. We received our first independent 
verification of GHG emissions data from the Carbon Trust – a 
trusted third-party specialising in GHG emissions reduction and 
resource efficiency. It was also the first year that we reported to 
CDP’s Climate Change questionnaire to benchmark our climate 
approach against peers, scoring a D for this first disclosure. We are 
also reporting our first Task Force for Climate-related Financial 
Disclosures (“TCFD”) statement, reflecting the growing importance 
that Entain and our investors place on identifying and managing 
climate-related risks.

In 2018, we set ourselves a target of reducing our scope 1 and 2 
GHG emissions by 15% per colleague by the end of 2021. We are 
proud to announce that we have achieved this target early, with 
an 15% reduction on 2018 levels in 2020. Despite a downward 
trend in our emissions prior to the pandemic, this significant carbon 
reduction in 2020 was undoubtedly due to our shop and office 
closures due to the lockdown. However, our trend of GHG emissions 
reductions up to March 2020 data indicate that we were on track 
to meet our target even under a business-as-usual scenario, due to 
our rolling-out of energy efficiency measures taken as part of our 
shop refurbishment scheme. With our GHG reduction target period 
set to end at the end of 2021, we plan to step up our ambitions on 
climate change, and will develop and set a new ambitious science-
based target to be effective from the beginning of 2022.

Understanding that there are emissions left over even after our 
reduction measures, we also invested in GHG offsets for the first 
time. We purchased these offsets from Brynk, an independent 
platform which facilitates tree planting and reforestation projects, 
and we’ve funded the planting of half a million mangrove trees 
already. By 2032 it’s expected that these alone will be balancing 
our global scope 1 and 2 emissions. We will continue to evolve 
our approach to offsetting in line with best practice. We are also 
looking to actively source our energy from renewable sources 
and from April 2020 we switched our UK electricity contract to 
100% renewable energy, to complement the renewable supply we 
already use in the Republic of Ireland. This now amounts to over 
85% of the Group’s total electricity consumption that is actively 
sourced from renewables.

We made progress towards ISO14001:2015 Environmental 
Management System accreditation, which will help demonstrate 
that our processes are in line with best practice. Our first physical 
audits will take place in 2021, as we will increase the coverage 
of the business covered by this accreditation. We will also 
continue to work with the Carbon Trust to achieve their Carbon 
Management standard.

5.  All water withdrawn is from municipal water supply.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 50

Investing in people and communities continued

Whilst GHG emissions is our most significant environmental 
impact, we also measure and look for ways to reduce our waste 
and water consumption. We started deploying a new recycling 
programme across our shops, which we plan to roll out fully as  
our retail estate reopens in 2021.

It is also important to bring our colleagues along on the journey 
and highlight their key role in reducing our impact. We do this by 
offering an e-learning module that gives participants a better 
understanding of Entain’s impact on the planet, and how they 
can help reduce our environmental footprint. In 2020, 65% of 
colleagues had completed the module. When more colleagues 
return to Entain offices in 2021, we will also continue to build our 
Green Ambassadors – a 120-strong network that was established 
in 2019 across the Group to help us identify practical ways we can 
improve environmental efficiency in the workplace.

Reporting on climate-related risks and 
opportunities aligned with the TCFD
Entain supports the recommendations of the Task Force 
for Climate-related Financial Disclosures (“TCFD”). 
The recommendations fit well with our new Sustainability 
Charter to help us achieve long-term success. We took our 
first step towards implementing the TCFD recommendations 
in 2020, by reporting our first CDP climate change submission 
in 2020. We will take a step-wise approach to implementing 
the recommendations, with the following page being our first 
TCFD statement.

Scope 1 and 2 GHG emissions

Tonnes CO

2e

2020 Total Scope 1&2:

29,110

2020

2019

2018

 Scope 1 

 Scope 2

824 / 28,286 

3,083 / 37,076

3,304 / 43,286

GHG emissions intensity (2021 target: 1.55)

Tonnes CO2e/headcount

1.22

2.00

1.50

1.00

0.50

1.82

1.54

1.22

2018

2019

2020

2021

 Scope 1+2/employee 

 Target

We all need to play our part to address 
the challenge of climate change and we 
are committed to leading the industry to 
help build a sustainable future.”

Jette Nygaard-Andersen 
CEO

 Entain plc | Annual Report 2020 Strategic report 
 
51

Task Force for Climate-related Financial Disclosures (“TCFD”) Statement

Governance

Strategy

  The effective understanding, acceptance and management of risk is fundamental to the Group 
achieving its strategic priorities. Climate-related risks and opportunities are included within our 
risk governance framework, which is outlined on risk management process on pages 70–71.

  Responsibility for overseeing this framework is with the Risk Committee, which is overseen  

by the Audit committee. 

  In addition, our board-level ESG Committee is responsible for steering our approach  

to environmental issues, including climate change and who has recently approved our  
updated environmental policy.

  To double-down our focus on the environment and climate change, we formed an  

environmental steering committee. Reporting to the ESG Committee, its purpose is to  
advise on the environmental strategy and its implementation globally.

  We will continue to encourage and enhance connected, strategic thinking about the  

risks that climate change poses to the business, across divisions and functions.

Risk management

  Our overall risk management framework is overseen by the Audit Committee, with the  

Risk Committee responsible for managing it.

Metrics and targets

  The risk management policy and framework outline an iterative approach between the  
top down view of commercial risk and the bottom up assessment of operational risks.

  Physical and transition climate-related risks have been identified on our operational risk registers. 

  To date, climate related risks have not been escalated to the Group risk register and thus  

climate-related risks have not been deemed as a principal risk.

  In the coming year, we will take steps towards systematically reviewing the risks and  

opportunities that climate change pose to Entain over the medium and long term under  
different climate change scenarios. We will provide further details of our progress in 2021.

  In 2018, we set a target to reduce our GHG emissions per colleague by 15% by 2021.  
We are pleased to announce that Entain has achieved this target one year early, with  
a reduction since 2018 levels of 15%. Whilst the Covid-19 pandemic saw a significant  
reduction in business travel, office-based working, store opening hours, our trend over  
time suggested we were on track to achieve our emissions reductions despite Covid-19.

  In 2021, we will continue to drive emissions reductions, and commit to setting a  

science-based target ready for our next. 

  Our environmental KPIs can be found below.

Environmental KPIs, including Streamlined Energy and Carbon Reporting (SECR) data
Total energy consumption (kWh)2
UK
Rest of the world (ROW)
Total GHG emissions3 – direct and indirect (tonnes CO2e)
UK
Rest of the world
Total GHG emissions intensity per employee (tonnes CO2e/headcount)
Total direct emissions (scope 1) – direct (tCO2e)
Total indirect emissions (scope 2) – indirect (tCO2e)
Water withrawal4,5 (cubic metres)
Waste generated6 (kg)

2020
114,863,928
93,149,707
21,714,220
29,110
21,676
7,434
1.22
824
28,286
252,345
7,715

20191
147,154,414
123,723,097
26,253,400
40,160
28,149
12,010
1.54
3,083
37,076
527,694
6,560

2018
155,771,722

46,572

1.82
3,304
43,268
434,475
13,811

1.  Energy and GHG data from 2019 differs from that reported in the 2019 Annual Report, due to incomplete data at the time of reporting.
2.  Coverage of energy consumption and emissions data is 100% for the UK, and 97.6% globally, by employee headcount. Global and ROW energy and emissions data is scaled up 

based on this coverage to estimate totals across global operations.

3.  Location-based emissions methodology used for all GHG calculations. Emissions calculated using the GHG Protocol, and consumption data converted to emissions using 2020 
BEIS emissions factors and 2020 IEA emissions factors for non-UK grid electricity. We have excluded fugitive emissions from refrigerants, which represent less than 2% of GHG 
emissions from our business operations.

4.  All water withdrawn is sourced from public water supplies. Data for the UK (our major source of water use) was not available at the time of reporting. 2019 data was used, 

and extrapolated based on number of UK-based employees.

5.  Water data is sourced from our operations in Austria, Belgium, Bulgaria, Gibraltar, India, Ireland, Israel, Philippines, UK, Uruguay. This makes up 85% of our overall headcount. 

Our 2020 figures are not prorated to 100% coverage. Primary data for the UK was unavailable at the time of reporting and we estimated the figure based on 2019 data, 
decreasing by 50% to reflect the reductions we observed in our other operations due to the coronavirus pandemic. We will disclose full data in our standalone ESG report 
if available. 

6.  Waste data is sourced from our operations in Austria, Bulgaria, India, Ireland, UK, and Uruguay. This makes up 82% of our overall headcount. These figures are not prorated 

to 100% coverage.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 52

Investing in people and communities continued

Supply Chain

Data Privacy & Cybersecurity

Effectively communicating who we are, how we conduct business, 
and the high standard we expect of our suppliers is of paramount 
importance to Entain. In order to do this, in 2020 we updated our 
Supplier Policy, detailing our values, and what we expect from 
our business partners and their subcontractors, and outlining 
our right to audit. The policy sets out minimum standards on 
social, environmental, and ethical issues, and we encourage our 
suppliers to exceed these requirements. This policy is available 
publicly on the Entain corporate website, and is included in our 
standard terms and conditions. All new suppliers and business 
partners must formally acknowledge and accept the policy as an 
onboarding requirement.

We also continued to strengthen our internal procedures for 
identifying supply chain risks – harmonising our processes across 
the Group. We conduct due diligence for every new supplier, with 
an escalated process for suppliers based on size, risk level, and 
strategic alignment. This risk evaluation includes ethical, data 
protection, and sustainability standards. Notably, we evaluate 
social risks by drawing on the Walk Free Foundation Global Slavery 
Index, to determine whether a supplier requires additional checks. 

To support our work on driving social and environmental 
improvements in our supply chain, we developed guidelines 
designed to engage our procurement teams. We will support these 
guidelines with colleague training, which will be delivered in 2021. 
This training was due be held in 2020, but was reprioritised as our 
procurement colleagues needed to meet the supply challenges 
caused by the pandemic, and secure supplies of PPE for our stores 
and offices to comply with Covid-19 guidelines and keep our 
colleagues and customers safe.

Data Privacy & Cybersecurity continues to be a high priority 
for Entain, as our technology offering goes from strength to 
strength. We take the safeguarding of our customer and corporate 
information very seriously. Our approach has been bolstered by 
a growth in head count and a strengthening of our governance 
procedures, with our Chief Security Officer and our Chief Privacy 
Officer (who is also our Data Protection Officer) regularly updating 
the Board committees. 

In 2020, we further embedded our Data Protection Policy, with 
18,000 colleagues completing GDPR training across the Group. 
We built on this framework by developing our Data Retention 
Policy, which is set to have a transformative impact on our data 
management & retention practices and drive operational efficiency 
and compliance. Data privacy is also built into in developing our 
safer betting and gaming initiatives. Our teams closely collaborated 
to strike the right balance between protection harm and customer 
privacy. We strengthened our privacy-by-design protocols across 
the Group, and we collaborated with other betting and gaming 
operators to improve the way we share data on self-excluded 
players while protecting our customers’ privacy. 

We continued to invest heavily in cybersecurity. This included 
expanding our team’s headcount and investing in automation 
to free up resources, tools, and external security providers. 
We underwent 20 external cybersecurity audits and certified all 
new games by independent cybersecurity testing labs. We also 
implemented several improvements to our programme:

  we extended security responsibility to all Entain group 

companies to reduce number of breaches in the organisation;

  we moved marketing sensitive information to a protected 

environment to reduce exposure to attack; and

  we increased security testing and red teaming capabilities to 

reduce time to detection of security issues.

This commitment allowed us to score in the top percentile of the 
Dow Jones Sustainability Index for cybersecurity, with an overall 
79% score (a 10% increase from 2019).

Contributing to the economy by paying taxes and levies

As the Group employs c.24,000 people across over 4,500 retail 
outlets and offices in 20 countries, our economic footprint is 
significant. During 2020, we paid £962m in taxes and levies across 
our countries of operation. This comes in addition to the £524m we 
paid in wages and salaries.

Contributing to the economy

2020

2019

20186 

Proforma net gaming 
revenue (NGR)

Proforma underlying 
EBITDA7

£3,628.5m £3,632.7m £3,571.4m

£843.1m

£761.4m

£755.3m

Taxes paid8

£962m

£927m

£949m

Wages and salaries9

£524.0m

£671.2m

£627.1m

6.  Proforma figures for both Entain and Ladbrokes Coral combined businesses for the 

relevant calendar year.

7.  2018 EBITDA is on a pre-IFRS 16 basis.
8.  Includes corporation tax, business rates, foreign tax, Machine Games Duty (“MGD”), 

Amusement Machine Licence Duty (“AMLD”), employers, National Insurance 
Contributions (“NIC”), VAT, and other duties and levies.

9.  Including pension contributions and share based payment costs.

 Entain plc | Annual Report 2020 Strategic report53

Entain Foundation
The Group originally launched its Global Foundation in September 
2019 to coordinate and support the Group’s ESG initiatives, 
objectives, and donations around the world. In November 2020, 
under its new identity as the Entain Foundation, we a committed 
to donating £100m over five years to projects including our new 
Pitching In programme that supports grass roots sports and 
sports people.

The Foundation is initially focusing the four key areas of:

  Responsible betting and gaming, sports integrity and betting 
and gaming regulation research, education, and treatment;

  Grass roots, women’s and disability sport;

  Diversity in technology; and

  Projects with a clear link to the local community in Entain’s  

major office locations.

The Foundation has also taken on responsibility for administering 
the Group’s existing CSR projects, including its £2 million 
community fund as well as with SportsAid, EPIC Risk Management, 
Gordon Moody, the US National Council on Problem Gambling and 
the Division on Addiction of Cambridge Health Alliance, a Harvard 
Medical School teaching hospital. Our work with safer betting and 
gaming charities is included earlier in this report.

Pitching In grassroots sport investment fund

Pitching In has launched at a time when football clubs and sporting 
organisations are facing the unprecedented impact on their 
finances of the Covid-19 pandemic. Launched in September 2020, 
the multi-million-pound, multi-year, investment programme kicked-
off with a flagship partnership with The Isthmian, Northern Premier 
and Southern Leagues – collectively known as The Trident Leagues 
– which make-up levels seven and eight of the English football 
league pyramid.

SportsAid

Through our multi-year strategic partnership with SportsAid, 
the charity which supports aspiring athletes, and part of our 
Pitching In investment programme, Entain provides British athletes 
with financial support, recognition and personal development 
opportunities. Each athlete receives an annual award which 
contributes towards costs such as travel, accommodation, and 
equipment. Through the partnership, Entain is helping 50 up-and-
coming sports stars across the country each year.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 54

Investing in people and communities continued

Ruth Mwandumba
Supported by Entain in 2018 and 2019, Ruth made 
a huge social impact over the last year, using her 
voice and platform to be an advocate for young 
black athletes in Shooting. picking up the GB 
Shooting 2020 Social Impact Award at the end of 
last year. Ruth has made it her mission to become 
a role model in her sport. Ruth has also been 
working as a clinical coder at Countess of Chester 
Hospital throughout the Covid-19 pandemic and 
is now undertaking a PhD in Epidemiology and 
competing for the University of Manchester. Ruth is 
aiming to compete at the Paris 2024 Olympics.

Inter Milan Football Club – promoting participation  
in women’s football

The Entain Foundation has launched a collaboration with Inter 
Milan Football Club to promote participation in women’s football 
in Italy. Backed by a national media campaign, partnered with 
Gazzetta dello Sport, the project is developing a football-related 
talent show for aspiring female footballers.

US Fund to Support Research on Sports Wagering

The Foundation has become a Bronze Donor to the Fund to Support 
Research on Sports Wagering, which was recently launched by the 
US National Center for Responsible Gaming. The objective of this 
project, which is first of its kind in the US, is to competitively award 
researchers at top tier institutions with the resources needed to 
uncover novel insights into what the introduction of legalised, 
regulated sports betting means for public health.

 Entain plc | Annual Report 2020 Strategic report55

I started receiving the funding in 
April and it’s definitely made a huge 
difference already. I’ve been able to 
buy new trainers, new kit for training 
and equipment to train at home, so it’s 
allowed me to stay at the top of my 
game in the current climate in which 
there is still a lot of uncertainty because 
of the impact of coronavirus. I wouldn’t 
have been able to stay at my current 
level without it, and going forward it’s 
going to make a massive difference in 
enabling me to afford things like travel 
and accommodation, especially now 
that I’ve moved to university.”

Aliyah Zaranyika, Netball Athlete
Sponsored by the Entain Foundation via SportsAid

German Sports Integrity Forum

Together with German Bundesliga clubs Borussia Dortmund and 
1.FC Koeln, and the sports integrity platform, the Play Fair Code, 
the Entain Foundation recently launched the German Sports 
Integrity Forum. The aim of the Forum is to raise further awareness 
of sports integrity programmes in Germany and other German 
speaking countries.

Professional Players Federation

The Foundation has entered a partnership with the Professional 
Players Federation (the “PPF”), the national organisation for the 
professional player associations in the UK, to fund its anti-match-
fixing player education programmes. The partnership enables the 
PPF to support the development and delivery of online learning and 
face-to-face education to hundreds of sports people in sports such 
as football, cricket, rugby union, golf, darts, and snooker.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 56

Business Review

Financial Results and the use of Non-GAAP measures
Due to the nature of the Group’s lease renewal programme and response to the Triennial Review, the shape of the Group’s underlying 
trading results continues to be affected by implementation of the new IFRS 16 “Leases” standard. Whilst the Group’s primary form of 
reporting is on a statutory, post IFRS 16 basis, management believe that the provision of financials on a pre IFRS 16 basis, in addition 
to the statutory financials, aids in the understanding of the Group’s results. In addition, management have also provided additional 
information in the form of Contribution, EBITDAR and EBITDA as these metrics either assist in the understanding of the of the impact 
of IFRS 16 adoption, or are industry standard KPIs. Full reconciliations of the statutory results to the pre IFRS 16 financials are 
provided below:

2020 results

Net gaming revenue

Revenue

Gross profit
Contribution3
Underlying EBITDAR3
Underlying EBITDA3
Share based payments
Underlying depreciation and amortisation
Share of JV income

Underlying Group operating profit

2019 results

Net gaming revenue

Revenue

Gross profit
Contribution3
Underlying EBITDAR3
Underlying EBITDA3
Share based payments
Underlying depreciation and amortisation
Share of JV income

Underlying Group operating profit

Reported 
underlying

results1,4

IFRS 16
impact2

Pre IFRS 16 
underlying 
results

3,628.5

3,561.6

2,308.6

1,740.2

862.1

843.1
(14.8)
(238.6)
(60.2)

529.5

–

–

–

–

–

(78.4)
–
56.1
–

(22.3)

3,628.5

3,561.6

2,308.6

1,740.2

862.1

764.7
(14.8)
(182.5)
(60.2)

507.2

Reported 
underlying

results1,4

IFRS 16
impact2

Pre IFRS 16 
underlying 
results

3,632.7

3,578.1

2,368.8

1,874.9

782.9

761.4
(12.7)
(218.9)
(9.2)

520.6

–

–

–

–

–

(82.5)
–
52.7
–

(29.8)

3,632.7

3,578.1

2,368.8

1,874.9

782.9

678.9
(12.7)
(166.2)
(9.2)

490.8

Notes
1.  Excludes the impact of separately disclosed items.
2.  IFRS 16 has also resulted in an additional £15.3m of interest in 2020 (£16.8m in 2019).
3.  EBITDAR is defined as earnings before interest, tax, depreciation and amortisation, rent and associated costs, share based payments and share of JV income. EBITDA is defined 

as EBITDAR after charging rent and associated costs. Contribution reflects gross profit less marketing costs. 

4.  Reflecting the results of continuing operations

 Entain plc | Annual Report 2020 Strategic report57

Group

Year ended 31 December

NGR

VAT/GST

Revenue
Gross profit
Contribution
Operating costs
Underlying EBITDAR5
Rent and associated costs
Underlying EBITDA5
Share based payments
Underlying depreciation and amortisation
Share of JV income
Underlying operating profit6

Reported Results1,2,8:

Reported results1,2,8

Pre IFRS 16 results3,8

2020  
£m

2019  
£m

Change  
%

3,628.5

3,632.7

(66.9)

(54.6)

3,561.6
2,308.6
1,740.2
(878.1)
862.1
(19.0)
843.1
(14.8)
(238.6)
(60.2)

3,578.1
2,368.8
1,874.9
(1,092.0)
782.9
(21.5)
761.4
(12.7)
(218.9)
(9.2)

529.5

520.6

flat

(23%)

flat
(3%)
(7%)
20%
10%
12%
11%
(17%)
(9%)
(554%)

2%

CC4
%

1%

2020  
£m

2019  
£m

Change  
%

3,628.5

3,632.7

(66.9)

(54.6)

3,561.6
2,308.6
1,740.2
(878.1)
862.1
(97.4)
764.7
(14.8)
(182.5)
(60.2)

3,578.1
2,368.8
1,874.9
(1,092.0)
782.9
(104.0)
678.9
(12.7)
(166.2)
(9.2)

507.2

490.8

flat

(23%)

flat
(3%)
(7%)
20%
10%
6%
13%
(17%)
(10%)
(554%)

3%

While 2020 was a year disrupted by Covid-19 with temporary closures in our Retail estates and sports calendar interruptions during 
Q2 and Q3, the Group delivered NGR in line with the prior year (+1% cc). In the first half NGR decreased by 11% (-10% cc), with strong 
performance prior to the Covid-19 restrictions offset by shop closures and sports cancellations in Q2. Despite the opening and re-closing 
of our Retail estate as restrictions were eased and then re-imposed in the second half, the good momentum in online resulted in NGR up 
10% (+10% cc) in the second half of the year vs the prior year. 

Contribution in the full year of £1,740.2m was 7% lower than last year reflecting the higher Online segmental mix. Operating costs (before 
rent) were 20% lower, primarily as a result of cost mitigation actions in response to Covid-19 and ongoing synergy delivery from the 
Ladbrokes Coral acquisition. Underlying EBITDA5 was 11% higher at £843.1m. 

Share based payment charges were £2.1m higher year-on-year. Underlying depreciation and amortisation was 9% higher following the 
ongoing investment in the business and accelerated amortisation on legacy assets no longer used following the migration of Ladbrokes 
and Coral in the UK to the Group’s proprietary technology platform earlier in the year. Share of JV loss of £60.2m includes a loss of £60.6m 
from the US Joint Venture, BetMGM. Group underlying operating profit6 was 2% ahead of 2019. After charging separately disclosed items 
of £170.6m (2019: £686.7m), operating profit was £358.9m, an increase of £525.0m on 2019.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 58

Business Review continued

Online

Reported results1,2,8

Pre IFRS 16 results3,8

Year ended 31 December

2020  
£m

2019  
£m

Change  
%

Sports wagers
Sports margin
Sports NGR
Gaming NGR
B2B NGR

Total NGR
VAT/GST

Revenue
Gross profit
Contribution
Contribution margin
Operating costs
Underlying EBITDAR5
Rent and associated costs
Underlying EBITDA5
Share based payments
Underlying depreciation and amortisation
Share of JV income
Underlying operating profit6

Reported Results1,2,8:

11,780.9
12.7%
1,196.8
1,534.8
15.9

11,216.7
11.1%
966.5
1,189.1
15.1

2,747.5
(66.9)

2,680.6
1,708.7
1,147.4
41.8%
(342.5)
804.9
(1.4)
803.5
(4.3)
(120.1)
0.1

679.2

2,170.7
(54.6)

2,116.1
1,367.8
887.2
40.9%
(352.2)
535.0
(1.1)
533.9
(5.5)
(116.0)
0.8

413.2

5%
1.6pp
24%
29%
5%

27%
(23%)

27%
25%
29%
0.9pp
3%
50%
(27%)
50%
22%
(4%)
(88%)

64%

CC4
%

7%
1.6pp
26%
30%
5%

28%

2020  
£m

2019  
£m

Change  
%

11,780.9
12.7%
1,196.8
1,534.8
15.9

11,216.7
11.1%
966.5
1,189.1
15.1

2,747.5
(66.9)

2,680.6
1,708.7
1,147.4
41.8%
(342.5)
804.9
(16.2)
788.7
(4.3)
(105.8)
0.1

678.7

2,170.7
(54.6)

2,116.1
1,367.8
887.2
40.9%
(352.2)
535.0
(12.9)
522.1
(5.5)
(105.2)
0.8

412.2

5%
1.6pp
24%
29%
5%

27%
(23%)

27%
25%
29%
0.9pp
3%
50%
(26%)
51%
22%
(1%)
(88%)

65%

Our Online business delivered an exceptionally strong performance in 2020 as the business responded to the challenges presented 
by Covid-19 providing customers with a great range of products as well as enhanced protection measures. As a result Online NGR 
was up 27% (+28% cc) versus the prior year with Q4 being the 20th consecutive quarter of double-digit growth. Whilst Online NGR 
growth has clearly benefited from Retail closures during the year, we have also seen market share gains in all of our key territories. 
Underlying EBITDAR5 of £804.9m and underlying EBITDA5 of £803.5m were both 50% ahead of 2019.

After adjusting for the impact of the annualisation of 2019 tax and duty increases in the UK, underlying EBITDA5 was 53% ahead. 
Underlying operating profit6 of £679.2m was 64% ahead. After charging £304.5m of separately disclosed items (see below), operating 
profit6 was £374.7m, £536.2m ahead of last year.

Sports NGR was up 24% (+26% cc) compared to 2019 driven by the increase in Online while shops were closed, and favourable trading 
margins. Sports wagers were 5% higher (+7% cc) and sports margins of 12.7% were 1.6pp ahead due to favourable results, product and 
geographic mix and increases in retail style betting. We expect margins to normalise over time, particularly once retail reopens around 
the world. 

Gaming NGR was 29% (+30% cc) higher versus 2019 with the performance particularly strong during Q2 benefiting from lockdowns and 
partial substitution from sports following sporting fixture cancellations. Momentum continued in the second half with gaming NGR +27% 
ahead of last year indicating growth in the overall market as a result of Covid-19 and market share gains.

In the UK, NGR was 27% ahead of the prior year. UK sports brands NGR was 22% ahead, with strong performance in sports and gaming 
across both the Ladbrokes and Coral brands. Sports margins were particularly strong, 2.6pp ahead for the full year, with favourable 
results and an increase in the recreational customer base the primary drivers. Gaming NGR was 25% ahead and particularly strong in 
Q2, due to lockdowns and a number of new and exclusive product releases. In addition, the launch of Free to Play Games on both brands 
during Q2 helped drive a significant increase in the number of recreational actives.

UK Gaming brands NGR grew 40% during 2020. The Foxy brand, in particular, saw strong growth, supported by the launch of exclusive 
bingo variants, the ‘Foxy Fabulous’ initiative, continued sponsorship of Friends on Channel 5, a relaunched loyalty scheme and the 
rebranding of Foxy Casino to Foxy Games. Bingo products have also performed well, supported by the ‘Bingo like a Boss’ campaign 
launched in February 2020, aimed at attracting a more diverse audience to Galabingo.com whilst retaining the existing player base, as 
well as the continued high profile sponsorship of ‘The Chase’. 

During the year the Group completed the migration of its UK brands on to the Entain digital platform and we have already seen benefits 
in improved site and core wallet transactional stability along with improved gaming product depth and promotional capability. We look 
forward to future developments which will further optimise the customer experience and leverage our market leading product innovation. 

 Entain plc | Annual Report 2020 Strategic report59

In Germany, full year NGR growth was +3% in constant currency. In the first nine months of the year NGR in Germany was + 12% cc, 
however the impact of the introduction of the tolerance regime in October which meant switching off casino table games, the introduction 
of a €1,000 deposit limit for poker and slots and further enhanced KYC obligations has reduced the size of the overall market, impacting 
our performance in Q4. Notwithstanding those changes Germany remains a relevant market for the Group and we continue to invest in 
the bwin brand as evidenced by the launch of the bwin.de mobile sports app. 

NGR in Australia was 55% cc ahead year-on-year with national lockdowns, strong margins and the reactivation of existing customers 
increasing underlying growth. The strength of our brands, market-leading product innovation and racing focused business mix has also 
allowed us to capture increased market share throughout 2020. Whilst reactivation of customers was one of the principal drivers of the 
NGR growth, customer acquisition has also been stronger than expected during the year, boosted by the displacement of retail customers 
and other recreational consumer spending. 

In Italy, NGR growth across our three major brands, Eurobet, Bwin and Gioco Digitale, was 53% ahead (+52%cc). The strength of our 
omni-channel offering in Italy has ensured that the Group has recaptured a significant proportion of the displaced retail revenue during 
lockdowns, with the resulting market share gains confirming Entain’s position as the market leader in our addressable market as well as 
driving record numbers of active customers and FTD volumes in Q4.

NGR in Brazil was +56% cc ahead of 2019. The second half was particularly strong, 77%cc ahead year-on-year following the 
rescheduling of the Spanish and Brazilian football leagues. Customer acquisition and reactivation has been good with tailored and locally 
focused marketing campaigns driving website traffic. As at the end of the year, c58% of the active customer base had been acquired 
through 2020. 

Partypoker delivered a strong performance with NGR +47% (50% cc) ahead of last year driven by an increased focus on the recreational 
customer base and targeted marketing. During 2020, first time depositors almost doubled over the previous year with 47% more active 
customers than in 2019, albeit slightly curtailed by the introduction of restrictions from the Tolerance Policy regime in Germany coming 
into effect during Q4. 

Crystalbet in Georgia continues to grow strongly and lead the market with 40% cc of NGR growth. This reflected a strong performance in 
Casino where NGR was 54% cc higher than 2019. Disruptions from Covid-19 resulted in Sports NGR only 2% cc ahead of the prior year. 
However, Q4 trends were encouraging with 11% cc growth year-on-year.

Online contribution margin of 41.8% was 0.9pp higher than last year. This was driven by a 1.7pp reduction in the marketing rate, partially 
offset by a 0.8pp reduction in gross profit margin as a result of business mix (geographic and regulatory) and the annualisation of UK duty 
changes in 2019. As discussed above, online NGR benefited from retail closures, so while marketing spend was £80.7m higher than 2019, 
spend did not keep pace with the NGR growth, particularly while sports were cancelled. This has resulted in an artificially low marketing 
rate in 2020 of 20.4%. We expect to return to previously guided levels once the market normalises and Covid-19 restrictions are eased.

Operating costs (before rent) were 3% lower than last year as a result of ongoing synergies from the acquisition of Ladbrokes Coral, 
partially offset by inflation. 

Rent and associated costs were £1.4m in 2020, compared with £1.1m in the prior year, leaving underlying online EBITDA5 of £803.5m, 
50% ahead of last year.

Share based payments were 22% lower than last year, underlying depreciation and amortisation of £120.1m was 4% higher and share 
of JV income was only £0.1m following the disposal of the Group’s 50% interest in Sportium to Cirsa S.A. in H2 2019, leaving underlying 
operating profit6 64% higher at £679.2m. 

Total Retail

Reported results1,2,8

Pre IFRS 16 results3,8

Year ended 31 December

NGR/Revenue
Gross profit
Contribution
Operating costs
Underlying EBITDAR5
Rent and associated costs
Underlying EBITDA5
Share based payments
Underlying depreciation and amortisation
Share of JV income
Underlying operating (loss)/profit6

2020  
£m

857.1
577.5
571.7
(456.1)
115.6
(17.3)
98.3
(1.5)
(115.8)
–

(19.0)

2019  
£m

Change  
%

1,417.6
961.3
950.6
(655.9)
294.7
(20.4)
274.3
(1.3)
(101.7)
1.0

172.3

(40%)
(40%)
(40%)
30%
(61%)
15%
(64%)
(15%)
(14%)
(100%)

(111%)

CC4
%

(40%)

2020  
£m

857.1
577.5
571.7
(456.1)
115.6
(80.9)
34.7
(1.5)
(74.0)
–

(40.8)

2019  
£m

Change  
%

1,417.6
961.3
950.6
(655.9)
294.7
(91.1)
203.6
(1.3)
(59.9)
1.0

143.4

(40%)
(40%)
(40%)
30%
(61%)
11%
(83%)
(15%)
(24%)
(100%)

(128%)

Our Retail business is made up of our UK & NI business and our European Retail business which operates across Italy, Belgium and 
Republic of Ireland. A review of the performance of each of these businesses is provided on the following pages.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 60

Business Review continued

UK Retail

Year ended 31 December

OTC wagers
OTC margin
Sports NGR/Revenue
Machines NGR/Revenue

Total NGR/Revenue
Gross profit
Contribution
Contribution margin
Operating costs
Underlying EBITDAR5
Rent and associated costs
Underlying EBITDA5
Share based payments
Underlying depreciation and amortisation
Share of JV income
Underlying operating (loss)/profit6

Reported Results1,2,8:

Reported results1,2,8

Pre IFRS 16 results3,8

2020  
£m

2019  
£m

Change  
%

1,835.2
19.4%
355.0
323.6

678.6
497.3
495.1
73.0%
(401.3)
93.8
(16.6)
77.2
(1.2)
(86.2)
–

(10.2)

3,182.7
17.9%
565.9
561.9

1,127.8
817.7
812.6
72.1%
(585.1)
227.5
(19.6)
207.9
(1.0)
(72.7)
–

134.2

(42%)
1.5pp
(37%)
(42%)

(40%)
(39%)
(39%)
0.9pp
31%
(59%)
15%
(63%)
(20%)
(19%)
–

(108%)

CC4
%

(42%)
1.5pp
(37%)
(42%)

(40%)

2020  
£m

2019  
£m

Change  
%

1,835.2
19.4%
355.0
323.6

678.6
497.3
495.1
73.0%
(401.3)
93.8
(71.4)
22.4
(1.2)
(52.0)
–

(30.8)

3,182.7
17.9%
565.9
561.9

1,127.8
817.7
812.6
72.1%
(585.1)
227.5
(81.7)
145.8
(1.0)
(37.6)
–

(42%)
1.5pp
(37%)
(42%)

(40%)
(39%)
(39%)
0.9pp
31%
(59%)
13%
(85%)
(20%)
(38%)
–

107.2

(129%)

Total UK Retail NGR of £678.6m was 40% behind last year and 36% behind on a LFL7 basis reflecting a year significantly impacted 
by Covid-19. Underlying EBITDAR5 of £93.8m was 59% behind and underlying EBITDA5 of £77.2m was 63% behind last year. 
Underlying operating loss6 was £10.2m versus a profit of £134.2m in 2019 and, after including the benefit of separately disclosed income 
of £231.3m, operating profit was £221.1m, £86.1m ahead of last year.

Sports NGR was 37% behind 2019 and Machines NGR 42% behind with temporary closures due to Covid-19 significantly impacting the 
business during 2020. Despite spending large periods of the year with our doors closed, trading has been promising whilst the estate has 
been open. In the period pre Covid-19 up to 15th March, LFL NGR was only 5% down despite the annualisation of the Triennial Review 
with substitution from displaced B2 spend into sports and competitor shop closures benefiting our estate. During the same period LFL 
SSBT wagering was 43% ahead of 2019.

Following the first lockdown, thanks to the professionalism and dedication of our operations team, we were able to open all of our shops 
safely on the first day possible. Being able to provide a safe environment for both our colleagues and customers helped volumes return 
swiftly, with our omni-channel data showing all cohorts of customers returning to shops. Gaming machines proved to be particularly 
resilient and the roll-out of our Next Generation SSBT’s helped volumes return to within single digit of pre-Covid-19 levels. Focus now 
turns to store readiness ahead of the re-opening of non-essential retail when permitted and the roll-out of our new till system to our 
Ladbrokes estate. We also look forward with our initiatives programme, including “shop of the future” and digitisation, all of which will 
help us further cement our position as the market leading retail sports-betting company in the UK. 

Operating costs (before rent) were 31% lower than 2019, largely as a result of cost mitigation actions in response to the Covid-19 
pandemic, furlough receipts and tight underlying cost control. 

Rent and associated costs were £16.6m in 2020, compared with £19.6m in the prior year, leaving underlying EBITDA5 of £77.2m, 63% 
lower than 2019. 

Charges for share-based payments were 20% higher than last year and underlying depreciation and amortisation of £86.2m was 19% 
higher, as a result of the deployment of our new till system and SSBTs across large parts of the estate, leaving an underlying operating 
loss6 of £10.2m (2019: 134.2m profit).

At 31 December 2020, there were a total of 2,845 shops in the estate (2019: 3,233). During the period 388 shops were closed as we 
complete the resizing of the retail estate as a result of the Triennial Review. 

 Entain plc | Annual Report 2020 Strategic report61

European Retail

Year ended 31 December

OTC wagers
OTC margin
Sports NGR/Revenue
Other OTC NGR/ Revenue
Machines NGR/Revenue

Total NGR/Revenue
Gross profit
Contribution
Contribution margin
Operating costs
Underlying EBITDAR5
Rent and associated costs
Underlying EBITDA5
Share based payments
Underlying depreciation and amortisation
Share of JV income
Underlying operating (loss)/profit6

Reported Results1,2,8:

Reported results1,2,8

Pre IFRS 16 results3,8

CC4
%

(45%)
1.7pp
(37%)
(46%)
(6%)

(39%)

2020  
£m

2019  
£m

Change  
%

925.5
19.1%
138.8
37.6
2.1

178.5
80.2
76.6
42.9%
(54.8)
21.8
(0.7)
21.1
(0.3)
(29.6)
–

(8.8)

1,659.9
17.4%
218.2
69.3
2.3

289.8
143.6
138.0
47.6%
(70.8)
67.2
(0.8)
66.4
(0.3)
(29.0)
1.0

38.1

(44%)
1.7pp
(36%)
(46%)
(9%)

(38%)
(44%)
(44%)
(4.7pp)
23%
(68%)
13%
(68%)
–
(2%)
(100%)

(123%)

2020  
£m

2019  
£m

Change  
%

925.5
19.1%
138.8
37.6
2.1

178.5
80.2
76.6
42.9%
(54.8)
21.8
(9.5)
12.3
(0.3)
(22.0)
–

(10.0)

1,659.9
17.4%
218.2
69.3
2.3

289.8
143.6
138.0
47.6%
(70.8)
67.2
(9.4)
57.8
(0.3)
(22.3)
1.0

36.2

(44%)
1.7pp
(37%)
(46%)
(9%)

(38%)
(44%)
(44%)
(4.7pp)
23%
(68%)
(1%)
(79%)
–
1%
(100%)

(128%)

European Retail NGR of £178.5m was 38% behind last year (-39% cc) driven by the temporary closure of shops due to Covid-19. 
Resultant underlying EBITDAR5 of £21.8m and underlying EBITDA5 of £21.1m were 68% behind 2019. Underlying operating loss6 of 
£8.8m was £46.9m behind 2019 and after charging £5.0m of separately disclosed items, operating loss was £13.8m, £29.8m behind 
last year.

Similar to the UK, performance during 2020 has been significantly impacted by temporary shop closures across our estates in Italy, 
Belgium and the Republic of Ireland. Whilst it has been a challenging year for all of our retail businesses, underlying trading has been 
positive whilst shops were open. Prior to the first lockdown and suspension of sport, NGR, aided by strong margins, was 24% cc ahead 
year-on-year. Following the re-opening of shops throughout June and July, we saw a quick return of volumes across all of our estates, 
with NGR reaching pre-Covid-19 levels prior to the second wave of lockdown restrictions during Q4. This was no more evident than 
in Italy, where our strong omni-channel offering enabled us to remain in contact with large portions of our customer base through our 
Online product.

Contribution margin of 42.9% decreased 4.7pp driven by geographic mix, the implementation of Covid tax in Italy and costs associated 
with supporting our Italian franchisees through the Covid-19 pandemic.

Operating costs (pre rent) were 23% lower as a consequence of cost mitigation in response to shop closures. Underlying EBITDAR5 of 
£21.8m and underlying EBITDA5 at £21.1m were both 68% lower than last year.

Share based payments were in line with last year and underlying depreciation and amortisation of £29.6m was 2% higher, leaving 
underlying operating loss6 of £8.8m, £46.9m behind 2019.

As at 31 December 2020, there were a total of 1,744 outlets/shops (2019: 1,730): Italy 905 (2019: 883), Belgium shops 304, outlets 402 
(2019: shops 311, outlets 397) and Ireland 133 (2019: 139). 

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 62

Business Review continued

Other

Year ended 31 December

NGR/Revenue
Gross profit
Contribution
Operating costs
Underlying EBITDAR5
Rent and associated costs
Underlying EBITDA5
Share based payments
Underlying depreciation and amortisation
Share of JV income
Underlying operating (loss)/profit6

Reported Results1,2,8:

Reported results1,2,8

Pre IFRS 16 results3,8

CC4
%

(42%)

2020  
£m

27.8
22.4
21.1
(25.0)
(3.9)
(0.3)
(4.2)
–
(2.7)
0.3

(6.6)

2019  
£m

48.0
39.7
37.1
(37.5)
(0.4)
–
(0.4)
(0.1)
(0.8)
1.5

Change  
%

(42%)
(44%)
(43%)
33%
(875%)
–
(950%)
100%
(238%)
(80%)

0.2

(3,400%)

2020  
£m

27.8
22.4
21.1
(25.0)
(3.9)
(0.3)
(4.2)
–
(2.7)
0.3

(6.6)

2019  
£m

48.0
39.7
37.1
(37.5)
(0.4)
–
(0.4)
(0.1)
(0.7)
1.5

Change  
%

(42%)
(44%)
(43%)
33%
(875%)
–
(950%)
100%
(286%)
(80%)

0.3

(2,300%)

On a reported basis, NGR of £27.8m was 42% lower than 2019 as a result of the impact of Covid-19 on our smaller sports-betting 
businesses, Telebet, Betdaq and our greyhound Stadia. Despite the careful management of operating costs, which were 33% 
lower than last year, underlying EBITDAR5 loss was £3.9m and underlying EBITDA5 loss was £4.2m versus a £0.4m loss in 2019. 
Underlying operating loss6 and operating loss after charging separately disclosed items was £6.6m (2019: £0.2m profit), £6.8m behind 
last year.

During the current year Intertrader, the Group’s non-core financial services business, was classified as discontinued and, therefore, 
both the 2020 and 2019 results have been stated excluding the results of Intertrader.

Corporate

Year ended 31 December

Underlying EBITDAR5
Rent and associated costs
Underlying EBITDA5
Share based payments
Underlying depreciation and amortisation
Share of JV income
Underlying operating (loss)/profit6

Reported Results1,2,8:

Reported results1,2,8

Pre IFRS 16 results3,8

2020  
£m

(54.5)
–
(54.5)
(9.0)
–
(60.6)
(124.1)

2019  
£m

(46.4)
–
(46.4)
(5.8)
(0.4)
(12.5)
(65.1)

Change  
%

(17%)
–
(17%)
(55%)
100%
(385%)
(91%)

CC4
%

2020  
£m

(54.5)
–
(54.5)
(9.0)
–
(60.6)
(124.1)

2019  
£m

(46.4)
–
(46.4)
(5.8)
(0.4)
(12.5)
(65.1)

Change  
%

(17%)
–
(17%)
(55%)
100%
(385%)
(91%)

On a reported basis, Corporate costs5 of £54.5m were 17% higher than last year as underlying cost savings were more than offset 
by additional investment under our Sustainability Charter as we move towards our 1% target of GGR spend on research into problem 
gambling by 2022. After share based payments, depreciation and amortisation and share of JV losses, underlying operating loss6 was 
£124.1m, an increase of 91%, largely as a result of the incremental loss in the US JV, BetMGM, which grew significantly during 2020, 
increasing the number of states where it is operational to 12 by January 2021. After charging separately disclosed items of £92.4m, 
the operating loss of £216.5 was £60.7m behind 2019.

Notes

1.  2020 and 2019 reported results are audited.
2.  Reported results are provided on a post IFRS16 implementation basis.
3.  Pre IFRS 16 results are unaudited and show the Group’s results before any adjustment is made for IFRS 16.
4.  Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2020 exchange rates.
5.  EBITDAR is defined as earnings before interest, tax, depreciation and amortisation, rent and associated costs, share based payments and share of JV income.  

EBITDA is defined as EBITDAR after charging rent and associated costs. Both EBITDAR and EBITDA are stated pre separately disclosed items. 

6.  Stated pre separately disclosed items.
7.  UK Retail numbers are quoted on a LFL basis. During 2020 there was an average of 3,024 shops in the estate, compared to an average of 3,341 in the same period last year.
8.  Reflecting the results of continuing operations.

 Entain plc | Annual Report 2020 Strategic reportChief Financial Officer’s Review

63

NGR in line with 2019 despite the 
impact of Covid-19, with Online 
NGR 28%cc ahead year on year.”

Rob Wood
Chief Financial Officer

Results

NGR and revenue 

Financing costs

Group reported NGR and revenue were in line with 2019 with 
growth in Online offsetting the reduction in Retail revenue largely 
caused by the impacts of temporary shop closures due to Covid-19. 
Further details are provided in the Business Review section.

Finance costs of £74.2m (2019: £86.1m), excluding issue cost write 
offs of £5.3m on refinancing, were £11.9m lower than 2019, with 
the reduction driven by interest rate savings from the 2019 and 
early 2020 debt refinancing projects. 

Underlying operating profit6  

Group reported underlying operating profit6 of £529.5m 
(2019: £520.6m) was 2% ahead of 2019, with 11% growth in 
underlying EBITDA5 offset by incremental depreciation and 
amortisation and an increased loss in the BetMGM joint venture. 
Analysis of the Group’s performance and the results of our BetMGM 
joint venture are discussed further in the Business Review section.

Foreign exchange losses of £104.7m (2019: credit of £101.9m) in 
2020 reflect the charge arising on the retranslation of the Group’s 
Euro denominated debt following the strengthening of the Euro 
since the 2019 year end. The Group operates a commercial hedging 
strategy and, as such, this loss is offset by a £137.7m gain, which 
has been recorded in equity on the retranslation of net assets in 
overseas businesses.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 64

Chief Financial Officer’s Review continued

Year ended 31 December

NGR
Revenue
Gross profit
Contribution
Underlying EBITDAR5
Underlying EBITDA5
Share-based payments
Underlying depreciation and amortisation
Share of JV income
Underlying operating profit6
Net finance costs
Net foreign exchange

Profit before tax pre separately  
disclosed items
Separately disclosed items:

Amortisation of acquired intangibles
Other

Profit/(Loss) before tax
Tax

Profit/(Loss) after tax from  
continuing operations
Discontinued Operations 

Profit/(Loss) for the year 

Separately disclosed items 

Reported results1,2

Pre IFRS 16 results3

CC4
%

1%

2020  
£m

2019  
£m

Change  
%

3,628.5
3,561.6
2,308.6
1,740.2
862.1
764.7
(14.8)
(182.5)
(60.2)

3,632.7
3,578.1
2,368.8
1,874.9
782.9
678.9
(12.7)
(166.2)
(9.2)

507.2

490.8

flat
flat
(3%)
(7%)
10%
13%
(17%)
(10%)
(554%)

3%

2020  
£m

2019  
£m

Change  
%

3,628.5
3,561.6
2,308.6
1,740.2
862.1
843.1
(14.8)
(238.6)
(60.2)

529.5
(74.2)
(104.7)

350.6

(307.0)
131.1

174.7
(60.9)

113.8

(34.4)

79.4

3,632.7
3,578.1
2,368.8
1,874.9
782.9
761.4
(12.7)
(218.9)
(9.2)

520.6
(86.1)
101.9

536.4

(374.0)
(326.8)

(164.4)
33.2

(131.2)

(9.5)

(140.7)

flat
flat
(3%)
(7%)
10%
11%
(17%)
(9%)
(554%)

2%
14%
(203%)

(35%)

18%
140%

206%
(282%)

187%

(262%)

156%

Items separately disclosed before tax mostly relate to items 
previously disclosed within the first half results. For the year they 
amounted to a £175.9m charge (2019: £700.8m charge) and relate 
primarily to £307.0m of amortisation on acquired intangibles (2019: 
£374.0m), a £5.0m impairment of Right of Use assets following a 
reassessment of anticipated lease terms (2019: £245.0m against 
our Australian business), integration costs associated with the 
Ladbrokes Coral acquisition of £25.1m (2019: £44.9m), costs of 
£8.3m associated with right sizing our Retail estate following the 
implementation of the £2 FOBT stakes restriction (2019: £8.7m) 
and £8.9m of onerous costs associated with shop closures and 
other one-off legal expenses (2019: £3.4m). In addition, the Group 
recorded a £42.4m charge associated with the discount unwinds 
and reassessment of the anticipated payments under Dusk Till 
Dawn and Crystalbet contingent consideration arrangements 
(2019: £37.7m) and £9.6m of other exceptionals, predominantly 
the write-off of issue costs following the refinancing during H1 of 
£5.3m (2019: £14.1m), Covid-19 related costs and costs associated 
with the wind-up of the Ladbrokes Pension Plan (2019: £17.7m). 

The Group has also separately recorded a net £223.5m 
(2019: £11.6m largely against Greek tax) income in the year, 
predominantly against a historic VAT claim in our Ladbrokes Retail 
business following a recent court ruling and £6.9m (2019: £19.0m) 
on the sale of assets. 

Separately disclosed items

Amortisation of acquired intangibles
Impairment
Integration costs
Triennial restructuring costs
Legal and onerous contract costs
Movement in fair value of contingent 
consideration
Other including issue cost write-off
Tax litigation/one-off legislative impacts
Profit on sale of assets

2020  
£m

(307.0)
(5.0)
(25.1)
(8.3)
(8.9)
(42.4)

(9.6)
223.5
6.9

2019  
£m

(374.0)
(245.0)
(44.9)
(8.7)
(3.4)
(37.7)

(17.7)
 11.6 
19.0

Total

(175.9)

(700.8)

 Entain plc | Annual Report 2020 Strategic report65

Profit before tax

Profit before tax and before separately disclosed items was £350.6m (2019: £536.4m) reflecting a year-on-year decrease of £185.8m 
with underlying operating profit6 £8.9m ahead and finance costs £11.9m favourable offset by a £206.6m swing in foreign exchange 
on debt retranslation as a result of the relative movements in the GBP:EURO exchange rate year-on-year. After charging separately 
disclosed items, the Group recorded a pre-tax profit of £174.7m (2019: loss of £164.4m). 

Taxation

The tax charge for the period ended 31 December 2020 of £60.9m (2019: credit of £33.2m) reflects a £63.0m charge on underlying 
trading (2019: £46.4m) and a £2.1m credit on separately disclosed items (2019: £79.6m credit). The underlying tax charge reflects a 
12.2% (2019: 9.5%) effective tax rate before the impact of foreign exchange and BetMGM losses. 

Discontinued Operations

During the year the Group has classified its Intertrader business as discontinued as the Directors believe that it is highly probable that a 
sale of the business will be completed within the next 12 months. During the year the Intertrader business recorded a loss after tax from 
underlying operations of £14.4m (2019: £0.6m), the majority of which was disclosed in the interim results, and separately disclosed costs 
of £20.0m (2019: £8.9m) which includes a £19.3m impairment on intangible assets, as discussed in the interims. The resulting total loss 
after tax was £34.4m (2019: £9.5m).

Cash flow

Year ended 31 December

Underlying EBITDA

Discontinued EBITDA
Underlying working capital
Capital expenditure
Finance lease (incl IFRS 16)
Corporate taxes

Underlying Free cash flow
Investment in BetMGM

Free cash flow
Interest paid (incl IFRS 16)
Separately disclosed items
Net movement on debt & cost of debt issuance
Equity issue
Net dividends paid

Net cash flow / (outflow)
Foreign exchange

Net cash generated/(outflow)

2020  
£m

843.1

(14.1)
(12.6)
(158.3)
(85.9)
(59.2)

513.0
(61.8)

451.2
(95.3)
24.6
(30.0)
8.6
(12.4)

346.7
13.0

359.7

2019  
£m

761.4

(0.3)
(13.9)
(164.1)
(77.7)
(37.5)

467.9
(3.8)

464.1
(68.9)
(162.0)
(53.6)
1.5
(202.4)

(21.3)
(10.5)

(31.8)

The Group had a net cash inflow of £359.7m (2019: outflow of £31.8m). Free cash flow for the period was £451.2m (2019: £464.1m) with 
underlying EBITDA5 of £843.1m (2019: £761.4m) offset by the loss on discontinued operations of £14.1m (2019: £0.3m), investment in 
capital expenditure of £158.3m (2019: £164.1m), lease payments of £85.9m, including those on non-operational shops (2019: £77.7m) 
and £59.2m in corporate taxes (2019: £37.5m). During the year, there was a working capital outflow of £12.6m (2019: outflow of £13.9m) 
and further investment in the BetMGM joint venture of £61.8m (2019: £3.8m).

During the year, the Group paid £95.3m of interest on loans and leases (2019: £68.9m), £17.9m of which related to the unwind of timing 
differences from 2019. In addition, the Group received £24.6m (£162.0m paid) on items which have been separately disclosed, primarily 
driven by the receipt for historic VAT in our Ladbrokes Retail business (£217.5m received) partially offset by amounts paid against the 
historical Greek (£45.4m) and Austrian (£69.1m) tax provisions, integration costs (£30.1m), triennial costs (£6.0m) and payments of 
contingent consideration against historic acquisitions (£24.8m). The Group paid a net £30.0m (2019: £53.6m) on the repayment of debt, 
predominantly repaying the £35.0m drawn down on the revolving credit facility at the 2019 year end. The Group also raised £8.6m in 
equity issuances (2019: £1.5m) on the exercising of historic option agreements. £12.4m was paid in minority dividends (2019: £202.4m 
including equity dividends and dividends received). 

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 66

Chief Financial Officer’s Review continued

Net debt and liquidity
As at 31 December 2020, net debt post IFRS 16 was £1,766.6m and represented a net debt to EBITDA ratio of 2.1x (1.9x pre IFRS 16). 
At 31 December 2020, there was no drawdown on the Group’s revolving credit facility. 

Bonds
Term loans
Interest accrual

Cash 

Accounting net debt
Cash held on behalf of customers
Fair value of swaps held against debt instruments
Short-term investments/Deposits held
Balances held with payment service providers
Finance lease debt

Adjusted net debt pre IFRS 16
Lease liabilities recognised as a result of IFRS 16

Adjusted net debt post IFRS 16

Going Concern

Par value  

£m

(500.0)
(1,582.4)
(7.6)

(2,090.0)

Issue costs/ 
Premium  

£m

(17.9)
8.1
–

(9.8)

Total  
£m

(517.9)
(1,574.3)
(7.6)

(2,099.8)
749.8

(1,350.0)
(396.1)
(26.1)
171.2
172.4
(30.9)

(1,459.5)
(307.1)

(1,766.6)

In adopting the going concern basis of preparation in the financial statements, the Directors have considered the current trading 
performance of the Group, the financial forecasts and the principal risks and uncertainties, including the impact of Covid-19 and 
in particular the impact of the potential for further disruption to the Retail business across Europe. In addition, the Directors have 
considered all matters discussed in connection with the long-term viability statement including the modelling of “severe but plausible” 
downside scenarios such as legislation changes impacting the Group’s Online business and extended lockdowns affecting the Group’s 
Retail operations.

Given the level of the Group’s accessible cash (£0.7bn), available financing facilities (including an undrawn revolving credit facility of 
£0.5bn), debt maturity profile, and the forecast covenant headroom even under the sensitised downside scenarios, the Directors believe 
that the Group is well placed to manage the risks and uncertainties that it faces. As such, the Directors have a reasonable expectation 
that the Group will have adequate financial resources to continue in operational existence and meet its liabilities as they fall due for at 
least 12 months from the date of approval of these financial statements and have, therefore, considered it appropriate to adopt the going 
concern basis of preparation in the financial statements.

Notes
1.  2020 and 2019 reported results are audited.
2.  Reported results are provided on a post IFRS16 implementation basis.
3.  Pre IFRS 16 results are unaudited and show the Group’s results before any adjustment is made for IFRS 16.
4.  Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2020 exchange rates.
5.  EBITDAR is defined as earnings before interest, tax, depreciation and amortisation, rent and associated costs, share based payments and share of JV income on continuing 

activities. EBITDA is defined. as EBITDAR after charging rent and associated costs. Both EBITDAR and EBITDA are stated pre separately disclosed items.

6.  Stated pre separately disclosed items.

 Entain plc | Annual Report 2020 Strategic report67

Statement of Directors’ responsibilities in respect of the 
Annual Report and the financial statements 

Responsibility statement of the Directors in respect of the 
annual financial report 

We confirm that to the best of our knowledge: 

  the financial statements, prepared in accordance with the 

applicable set of accounting standards, give a true and fair view 
of the assets, liabilities, financial position and profit or loss of the 
Company and the undertakings included in the consolidation 
taken as a whole; and

  the Strategic Report includes a fair review of the development 
and performance of the business and the position of the issuer 
and the undertakings included in the consolidation taken as 
a whole, together with a description of the principal risks and 
uncertainties that they face. 

We consider the Annual Report and Accounts, taken as a whole, 
is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Group’s position and 
performance, business model and strategy.

Rob Wood 
Chief Financial Officer

4 March 2021

The Directors are responsible for preparing the Annual Report and 
the Group and parent Company financial statements in accordance 
with applicable law and regulations. 

The Directors are required to prepare Group and parent Company 
financial statements for each financial year. The consolidated 
financial statements have been prepared in accordance with IFRS 
as adopted by the EU (IFRSs as adopted by the EU) and applicable 
law and have elected to prepare the parent Company financial 
statements under FRS 101 “Reduced Disclosure Framework”. 
In addition the Group financial statements have been prepared 
in accordance with International Financial Reporting Standards 
adopted pursuant to Regulation (“EC”) No 1606/2002 as it applies 
in the European Union.

The Directors must not approve the financial statements unless 
they are satisfied that they give a true and fair view of the state 
of affairs of the Group and parent Company and of their profit or 
loss for that period. In preparing each of the Group and parent 
Company financial statements, the directors are required to: 

  select suitable accounting policies and then apply 

them consistently; 

  make judgements and estimates that are reasonable, relevant 

and reliable; 

  for the Group financial statements, state whether they have been 
prepared in accordance with International Financial Reporting 
Standards adopted pursuant to Regulation (EC) No 1606/2002 
as it applies in the European Union (“IFRSs as adopted by 
the EU”); 

  for the parent Company financial statements, state whether 

applicable UK accounting standards have been followed, subject 
to any material departures disclosed and explained in the parent 
Company financial statements;

  assess the Group and parent Company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going 
concern; and

  use the going concern basis of accounting unless they either 

intend to liquidate the Group or the parent Company or to cease 
operations, or have no realistic alternative but to do so. 

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the parent 
Company’s transactions and disclose with reasonable accuracy at 
any time the financial position of the parent Company and enable 
them to ensure that its financial statements comply with the Isle of 
Man Companies Act 2006. They are responsible for such internal 
control as they determine is necessary to enable the preparation 
of financial statements that are free from material misstatement, 
whether due to fraud or error, and have general responsibility for 
taking such steps as are reasonably open to them to safeguard 
the assets of the Group and to prevent and detect fraud and 
other irregularities. 

The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the Company’s 
website. Legislation in the Isle of Man governing the preparation 
and dissemination of financial statements may differ from 
legislation in other jurisdictions.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 68

 Chief Governance Officer’s Review of Risk

In a year of uncertainty, our risk 
management framework has never been 
more important in helping the Group 
navigate these challenging times.”

Robert Hoskin
Chief Governance Officer

Manage

2020 has been a significant year 
for many with the Covid-19 global 
pandemic causing disruption around 
the globe. The impact of Covid-19 has 
been felt by all corporates and the 
Entain Group is no different with our 
Retail estates temporarily closed for 
large portions of 2020 and into 2021, 
sporting event cancellations and the 
temporary closure of our head offices 
all impacting the business. 

Given the unprecedented nature of these events on our business, 
our risk assessment, management and mitigation procedures have 
been imperative in helping the Group navigate this uncertain time.

While the short-term outlook remains uncertain as a result of the 
ongoing impacts of Covid-19, we have entered 2021 with good 
trading momentum and a firm understanding of the risks we 
continue to face and, as such, we remain as confident as ever in 
Entain’s longer term prospects.

Ongoing changes to regulation and the evolving expectations 
of regulators continue to present significant risk for the business 
to navigate, requiring careful management and mitigation, 
particularly in the UK and Germany, which both remain complicated 
and in states of transition.

Whilst, understandably, our risk function has been focused on 
addressing the immediate risks associated with Covid-19 during 
2020, we have also continued to push forward with improving and 
refining our approach to risk management. Looking back at our 
achievements in 2020 and our priorities for 2021:

 Entain plc | Annual Report 2020 Strategic report69

Key successes in 2020

Brexit

  Further development and enhancement of our divisional/

functional risk registers and risk mitigation activities.

  Reviewed and agreed the principal risks for 2021 with the Board 
and their allocation for monitoring between the Board, Audit and 
ESG committees.

  Continued roll-out of the Group risk management processes to 

new areas of the Entain business including BetMGM

  Derivation of a specific pandemic and business continuity risk 

register with actions taken throughout 2020 to address the ever-
changing landscape.

Key priorities for 2021

  Refinement of our risk management processes to ensure they are 
fully aligned with the recently announced Group strategy and the 
focus on sustainability and growth.

  Continued roll-out of the Group’s risk management procedures 
to newly acquired businesses, most notably Bet.pt and Enlabs 
(should the deal complete).

The UK and Gibraltar left the EU in 2020 with the transition period 
ending on 31st December. The Group has implemented its Brexit 
plans to mitigate the risks identified, which were not considered 
to be significant given the nature of our business. In particular, 
the Group located the servers which host the online betting and 
gaming platform for EU customers in the Republic of Ireland, and 
established subsidiaries in Malta which provide our online betting 
and gaming offering to customers in those EU countries requiring 
operators to be established and licensed in an EU member 
state. Our online businesses continue to be headquartered in 
Gibraltar and these plans will have no significant impact on our 
employees there.

Additionally, the Group has made certain practical contingency 
arrangements to help employees who live in Spain but work in 
Gibraltar should there be a significant increase in delays crossing 
Gibraltar’s border with Spain.

The following risk report details our approach to risk management, 
the Group’s principal risks and the Board’s assessment of viability 
in line with provision 31 of the 2018 Corporate Governance Code.

  A continued commitment to reduce risk through the introduction 
of new business processes where it makes commercial sense 
to do so.

Robert Hoskin 
Chief Governance Officer

4 March 2021

Emerging risks

The Covid-19 pandemic has increased our focus on the need to 
consider emerging risks with the same level of rigour that we do our 
current risks. During 2020, the Group has put even more emphasis 
on the consideration of emerging risks, with the discussion a key 
part of Risk Committee agendas and the annual Audit Committee 
cycle. Any emerging risks which are considered significant in the 
short to medium term are elevated to the core risk registers and 
Group principal risks as seen with Covid-19.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 70

Risk management process 
and methodology
Risk management structure and governance

The effective understanding, measurement, acceptance 
and mitigation of risk is fundamental to the Group 
achieving its strategic priorities. As such, over the course 
of the year, the Group has continued to enhance its risk 
management capabilities, improving its ability to identify, 
evaluate, manage and mitigate its principal risks as well 
as responding to the challenges presented by new and 
emerging risks.

Structure

The Group has developed and deployed an integrated and 
proactive approach to risk management with operational 
management and functional specialists at the heart of our 
processes and governance structure. We continue to challenge 
ourselves to improve our ability to detect, understand and debate 
risk whilst also continuing to strengthen our three lines of defence 
model through improved processes and investment in resources.

Our first line of defence are our day-to day-business operation 
teams and functional/divisional risk forums, who actively evaluate 
and manage risks as part of their day-to-day activities. The second 
line of defence is our risk oversight function and Risk Committee 
which is overseen by the Director of Financial Control and Risk. 
This oversight function provides our businesses with expert advice, 
challenge and assistance in ensuring risks are appropriately 
identified, evaluated, managed and mitigated in line with the 
Group’s risk appetite.

Our third line of defence is provided by Internal Audit, who provide 
independent and objective assurance over our risk assessment 
processes and the design and operating effectiveness of our risk 
mitigation control activities.

Board
Responsibility for risk strategy / Formal review 
of risks twice annually / Sets clear policies on 
acceptable levels of risk and risk appetite

Audit Committee
Responsible for assessing the scope and 
effectiveness of the systems established to 
identify, assess, manage and monitor risks / 
Reviews reports from Internal Audit (third line 
of defence) and external audit (KPMG)

Risk Committee
Second line of defence / Responsible for 
maintaining and reviewing risk registers, key 
and emerging risks / Meets four times annually

Corporate risk monitoring, testing and 
reporting and assessment of risk 

Divisional and functional risks forums / First 
line of defence / Maintain divisional and 
functional risk registers and provide updates 
to each Risk Committee / Senior management 
representation at Risk Committee from 
businesses, divisions and head office functions.

Top down

Governance

Board 
Audit Committee
ESG Committee 
Risk Committee

Oversight 
(tone at the top)

Corporate risks/mapping 
to divisional risk registers

Divisional risk reporting 
and risk registers

Divisional management 
teams

Corporate risk 
monitoring/reporting 
and assessment  
of risk appetite

Process owners

Bottom up

Identify, Measure,  
Respond, Control

 Entain plc | Annual Report 2020 Strategic report71

Governance

How risks are measured

The Board recognises the benefits of ensuring its risk management 
processes are in line with the UK Corporate Governance Code and 
the expectations of listed companies. As part of this process we 
not only assess risk but also evaluate the level of risk the Group is 
willing to take, also referred to as risk appetite. This process forms 
a key part of the Enterprise Risk Management (“ERM”) Framework. 
The ERM Framework is the vehicle which defines and delivers risk 
management across the business and includes a standard risk 
scoring matrix to ensure a consistent approach to the identification, 
measurement and response to risk.

As part of the risk management process, all risks identified are 
measured against a defined set of criteria using a standard 5 x 5 
risk matrix which assesses both the impact and the likelihood of a 
risk arising. In assessing the impact and likelihood of a particular 
risk arising, consequences in the following areas are considered: 
financial performance, operational process, legal, PR and health 
and safety. In particular:

  The potential impact/consequence to the Group should the 

risk materialise:

The Group Risk Committee, chaired by the Chief Governance 
Officer, are responsible for the ERM and Group Risk Management 
policy. The Committee meets formally four times each year 
and comprises operational management and functional area 
specialists. Whilst the Committee considers all identified risks to 
the business, it focuses on the principal risks.

The Entain Group Risk Management policy details how risks are 
managed and monitored. For each risk identified, the impact, 
likelihood, consequence, risk owner (Executive Committee member) 
and operational lead are identified. The risk owner and operational 
lead are responsible for identifying the relevant mitigating controls 
and remedial actions required to manage risk appropriately. 
The Risk Committee opine on the adequacy of the businesses 
risk mitigation with Internal Audit testing the effectiveness of the 
controls identified.

The Board maintains a consolidated view of key risks across all 
business segments and takes advice from the Group Risk and Audit 
Committees, on the Group’s risk appetite and strategy as well as 
the effectiveness of our risk management processes.

Whilst we recognise that we have limited control over certain risks 
faced by the Group, such as the current pandemic, macroeconomic 
events and the complex regulatory environment in which we 
operate, we continue to monitor developments in these areas 
closely and identify emerging risks through horizon scanning whilst 
ensuring that the Group has appropriate response plans in place.

The risk management approach is subject to continuous review and 
updates in order to reflect new and developing issues which might 
impact business strategy. Emerging or topical risks, such as the 
pandemic or Brexit, are examined to understand their significance 
to the business.

–  The impact of each risk is measured with reference to the 
financial implications (EBITDA and cash), its potential 
operational impact (including the security of our data), the 
effect on the reputation of our brands and whether or not it 
affects our commitment to health and safety. The impact is 
measured on a scale, where 1 is low, with limited damage 
to a minor stakeholder, and 5 being severe, which may 
have a substantial impact on the Group affecting many key 
stakeholders, including customers.

  The likelihood of the risk materialising:

–  The extent to which an event is likely to occur is scored 

from 1-5, 1 being remote i.e. very unlikely to occur and 5 
being probable i.e. where it has the potential to occur or has 
already happened.

The product of both scores gives rise to the risk score that 
determines the relative importance of the individual risk.

The risk management approach 
is subject to continuous  
review and updates in order 
to reflect new and developing 
issues which might impact 
business strategy.”

Stuart Smith
Director of Financial Control and Risk

Read more on our governance framework
page 83

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 72

 Principal Risks

The principal risks and uncertainties, 
which are considered to have a 
material impact on the Group’s long-
term performance and achievement 
of strategy, are set out on the 
table opposite. 

The risks represent a snapshot at a point 
in time, and as the environment we operate 
in is constantly evolving, new risks may 
arise, the potential impact of known 
risks may increase or decrease, and our 
assessment of a risk may change. They do 
not include all those risks associated with 
the Group’s activities and are not set out 
in any order of priority.

This is not intended to be an exhaustive and 
extensive analysis of all risks which may 
affect the Group.

Data Breach  
and Cyber Security
Chief Operating Officer and  
Chief Technology Officer

Risk category

  Technology
  Legal and regulatory
  Reputational
  Financial

Impact: High 
Likelihood: High

Oversight: Audit Committee 

Laws, Regulations, 
Licensing and Regulatory 
Compliance
Chief Governance Officer

Risk category

  Commercial
  Legal and regulatory
  Reputational
  Financial

Impact: High 
Likelihood: Medium

Oversight: Board 

Principal Risk/Uncertainty

Principal Risk/Uncertainty

The Group operations depend on the 
fairness of its gaming engines, the 
processing of customer data (protected by 
strict data protection and privacy laws in all 
jurisdictions in which the Group operates) 
and the ability of customers to access its 
services on a 24x7 basis. 

The Group is exposed to the risk that the 
integrity of gaming, confidentiality of data 
or availability of its services would be 
compromised through a cyberattack or a 
breach in data security, which would impact 
the trust of its customers and could result in 
prosecutions including financial penalties.

How we manage and mitigate the risk

The Group has a dedicated Cybersecurity 
function entrusted with protecting the 
security of all its operations. 

The function also encapsulates the 
necessary in-house security technology 
expertise to adapt to emerging threats. 
Operating under a ISO27001 Information 
Security Management System certification, 
the Cybersecurity controls and associated 
harmonised policies are constantly being 
evaluated and applied, where deemed 
relevant across the enlarged Group. 

A Data Privacy team, led by the Group’s 
Chief Privacy Officer is tasked with aligning 
the Group’s data privacy strategy and 
governance structure, providing regular 
updates to the Group’s Corporate Social 
Responsibility Committee. 

Strategic relevance

Crystallisation could lead to significant 
reputational and operational issues that 
limit the Group’s ability to drive Online 
growth and deliver technology synergies.

Regulatory, legislative and fiscal regimes 
for betting and gaming in key markets 
around the world can change, sometimes at 
short notice. 

Such changes could benefit or have an 
adverse effect on the Group and additional 
costs might be incurred in order to comply 
with any new laws or regulations in 
multiple jurisdictions. 

How we manage and mitigate the risk

The Group closely monitors regulatory, 
legislative and fiscal developments in key 
markets allowing the Group to assess, 
adapt and takes the necessary action 
where appropriate. 

Management takes external advice, 
which incorporates risk evaluation of 
individual territories. It also engages in 
promoting licensing solutions that provide 
commercially viable opportunities for 
responsible online gaming operators. 

Regulatory updates are provided on a 
weekly basis to senior management with 
updates provided to the Board of Directors 
each month and discussed at every 
Board meeting. 

Strategic relevance

Whilst changing regulatory and tax regimes 
offer opportunities to the Group as well 
as posing risks, a significant adverse 
regulatory change in the jurisdictions where 
the Group operates could have a significant 
impact on the Group’s future profitability 
and cash generation.

In addition, changes in regulation may 
require the Group to change procedures and 
policies in order to adhere to its commitment 
to responsibility and sustainability.

Read more on the Board’s review of Principal 
Risks on pages 88, 90 and 96

 Entain plc | Annual Report 2020 Strategic report 
 
Key:

Risk increased

Risk decreased

Risk static

New risk

73

Technology Failure
Chief Operating Officer and  
Chief Technology Officer

Taxes
Chief Financial Officer and Director  
of Tax, Treasury and Insurance

Risk category

Risk category

  Technology
  Legal and regulatory
  Reputational
  Financial

Impact: High 
Likelihood: Low

Oversight: Audit Committee 

  Commercial
  Legal and regulatory
  Financial

Impact: Medium 
Likelihood: High

Oversight: Audit Committee 

Increased  
Cost Of Product
Managing Director – Retail 
Managing Director – Digital

Risk category

  Commercial
  Financial

Impact: Medium 
Likelihood: Medium

Oversight: Board 

Principal Risk/Uncertainty

Principal Risk/Uncertainty

Principal Risk/Uncertainty

The Group’s operations are highly 
dependent on technology and advanced 
information systems and there is a risk that 
such technology or systems could fail.

In particular, any damage to, or failure of 
online systems and servers, electronic 
point of sale systems and electronic display 
systems could result in interruptions 
to financial controls and customer 
service systems.

How we manage and mitigate the risk

The Group’s technology resilience levels 
are mature, established and supported by 
robust operational procedures and business 
continuity plans. 

All critical revenue generating systems are 
built to mission critical and high availability 
standards with all operational data across 
the ecosystem protected, replicated, 
and safeguarded. 

As part of the Group’s technology 
strategy and objectives, enhancements 
are underway into 2021 to make further 
improvements and, where necessary, 
automate the Group’s global disaster 
recover capability.

Strategic relevance

The Group is subject to a range of taxes, 
duties and levies in many of the countries 
where we have operations or in which our 
customers are located. The taxes imposed 
upon betting and gaming companies 
have changed over time, and the levels of 
taxation to which the Group is subject may 
change in the future. 

The Group’s geographical diversity and 
the nature of taxation in our industry lead 
to complexity in our tax affairs. There may 
be areas of differing legal interpretation 
regarding the scope and scale of taxation.

How we manage and mitigate the risk

The Group’s tax strategy is approved 
annually by the Board of Directors. 
Responsibility for the execution of the 
Group’s tax strategy is delegated to the 
Chief Financial Officer who reports the 
Group’s tax position to the Directors on a 
regular basis.

In order to mitigate tax risks that arise, 
the Group actively identifies, evaluates, 
manages and monitors its tax risks and the 
geographies in which it operates. 

The Group has an appropriately qualified 
and resourced tax team to manage its 
tax affairs.

Significant technology failings or product 
outage is likely to impact the Group’s ability 
to attract and retain the customers required 
to deliver the Group’s growth strategy 

In addition, where there is significant 
uncertainty or complexity in relation to a 
tax risk, the Group may use the services of 
external, expert tax advisors.

Strategic relevance

Adverse changes in the tax regimes in 
jurisdictions where the Group operates, or a 
significant tax assessment, may impact our 
profitability and cash position.

The Group is subject to certain 
arrangements intended to support the 
customer offering. Examples are the 
horseracing and the voluntary greyhound 
racing levies, data and content supply, 
and the provision of marketing services. 
The combined cost of these third party 
services is material and they collectively 
have a significant impact on the profitability 
for the business globally.

A number of the contracts that underpin the 
provision of third party services are under 
negotiation at any one time. The pricing of 
these services is subject to inflationary cost 
increases and can also be volatile based on 
the changeable business environment that 
many of our suppliers operate in.

How we manage and mitigate the risk

Senior management engages regularly with 
the relevant trade associations and the 
principal bodies of sports and events with 
regard to sports rights payments, including 
the statutory horse racing levy, animal 
welfare and other issues.

Across the wider supplier base, a central 
procurement function and cost oversight 
processes exist to ensure that pricing is 
effectively controlled both at contract stage 
and on an ongoing basis.

Strategic relevance

Material increases in the cost of content 
may increase the operating costs at higher 
than anticipated levels impacting profits.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 
 
 74

Principal Risks continued

Health, Safety & Wellbeing of 
Customers and Employees
Retail Managing Director, Chief People Officer  
and Chief Governance Officer

Risk category

  Operational
  Reputational
  Strategic

Impact: Medium 
Likelihood: Low 

Oversight: ESG Committee

Trading, Liability and 
Pricing Management
Chief Operating Officer

Risk category

  Commercial
  Operational
  Strategic

Impact: Medium 
Likelihood: Medium

Oversight: Audit Committee

Principal Risk/Uncertainty

Failure to meet the requirements of 
the various domestic and international 
rules and regulations relating to the 
health and safety of our employees and 
our responsibilities and commitments 
towards customers (both retail and 
digital) could expose the Company (and 
individual employees and Directors) to 
material civil, criminal and/ or regulatory 
action with the associated financial and 
reputational consequences. 

How we manage and mitigate the risk

Entain’s retail and digital businesses have 
numerous policies and procedures in place. 
Annual training and communication plans 
to all staff within these segments, as well 
as specific communications to staff across 
the wider Group continue to take place. 

The Group’s Corporate Social Responsibility 
Committee also oversee all aspects of 
Health, Safety, Security and Environmental 
(“HSSE”) practices. 

We provide a caring and supportive 
environment for our colleagues and take 
their welfare seriously. 

In addition to Private Medical support 
available for many colleagues, we provide 
mental health support for our people via our 
global employee assistance programme, 
wellbeing app and various wellbeing 
initiatives run throughout the year.

We know that only a responsible business 
can be a sustainable one which is why 
we have continued to invest in this area, 
in particular with the recent launch of our 
Sustainability Charter. One of the key pillars 
of this is our Advanced, Responsibility 
and Care (“ARC”) programme. ARC is an 
intelligent and innovative platform that 
uses behavioural insight and research, 
data science and analytics to assess risk 
in play, enabling us to identify, interact and 
intervene early with customers, who show 
signs of gambling-related harm. 

Strategic relevance

Breaches in the Group’s HSSE and safer 
betting and gaming policies could lead to 
criminal, civil and or regulatory sanctions, 
along with significant reputational damage 
and negative implications on employee 
morale and customer goodwill.

Failure to protect our customers and 
employees may result in Entain not 
achieving our strategic aim of being a 
responsible operator.

Principal Risk/Uncertainty

The Group may experience significant 
losses as a result of a failure to determine 
accurately the odds in relation to any 
particular event and/or any failure of its 
price risk management processes.

How we manage and mitigate the risk

The Group has some of the leading 
expertise in trading liability management 
and the Group’s trading team has 
developed the skills and systems 
to be able to offer a wide range of 
betting opportunities.

Events are priced in order to achieve an 
average return to the bookmaker over a 
large number of events and therefore, over 
the long term.

The Group’s underlying sports margin has 
remained fairly constant in recent years. 
Executive management monitor the gross 
win margin on a daily basis in order to 
ensure the long-term targets are achieved.

Strategic relevance

A run of customer favourable results as 
a result of the mismanagement of the 
trading book could significantly impact the 
Group’s profitability.

 Entain plc | Annual Report 2020 Strategic report 
 
 
Key:

Risk increased

Risk decreased

Risk static

New risk

75

Loss Of Key Locations
Chief Operating Officer

Pandemic
Chief Executive Officer, Chief Operating 
Officer and Chief Financial Officer

Risk category

  Operational

Impact: Medium 
Likelihood: Low

Oversight: ESG Committee 

Risk category

  Operational
  Financial
  Commercial

Impact: High 
Likelihood: High

Oversight: Board 

Recruitment  
and Retention  
of Key Employees
Chief People Officer

Risk category

  Operational

Impact: Medium 
Likelihood: Low

Oversight: Board 

Principal Risk/Uncertainty

Principal Risk/Uncertainty

Principal Risk/Uncertainty

Whilst the Group operates out of a number 
of geographical locations, there are a 
number of key sites which are critical to 
the day-to-day operations of the Group, 
including our offices in Central London, 
Gibraltar, Ireland, Vienna, Hyderabad, 
Australia, Italy and Manila. Disruption in 
any of these locations could have an impact 
on operations.

How we manage and mitigate the risk

Existing continuity plans and arrangements 
for off-site data storage, alternative 
system availability and remote working 
for key operational colleagues and senior 
management are subject to ongoing review.

Given the Covid-19 pandemic these plans 
were enacted during the current year and 
have proven to be effective.

Strategic relevance

Loss of a key location could impact 
the Group’s ability to offer product to 
its customers impacting its ability to 
generate revenues.

The people who work within Entain are 
pivotal to the success of the Company and 
our failure to attract or retain key individuals 
may impact our ability to deliver on our 
strategic goals. 

How we manage and mitigate the risk

Building on the successful launch of 
our award-winning employer brand in 
2019, our People Strategy focuses our 
efforts on securing and retaining the 
best talent, providing a market leading 
working environment and the best 
employee experience. 

Our talent management and reward and 
recognition programmes are continually 
assessed through a number of regular 
colleague feedback mechanisms and 
external benchmarking.

Strategic relevance

A pre-requisite to achieving all of the 
strategic priorities is ensuring we have the 
right people with the right skills, deployed 
within the right area of the business. 
Failing to recruit/retain the best people 
could significantly impact the Group 
achieving all of its strategic objectives.

Further waves of pandemic affecting 
individual countries or continents resulting 
in the closure of all or part of our Retail 
estate or the cancellation/postponement 
of major sporting events, e.g. football, 
horseracing which may result in financial 
losses, service outage or an inability to 
protect our colleagues wellbeing. 

How we manage and mitigate the risk

In March 2020, the Group was quickly able 
to enact its plans to move the majority of 
its colleagues to home working without 
any loss of service (excluding Retail 
closures) despite the announcement of 
worldwide lockdowns.

Through its diverse product and 
geographic offering, the business has 
been able to leverage its business model 
to quickly respond to changing customer 
needs and, therefore maintain strong 
trading throughout 2020 in the face of 
challenging circumstances.

The Group continues to monitor the risks in 
each of its local operations both on trading 
and the health & safety of its colleagues, 
the latter of which is our number 
one priority.

Strategic relevance

Closure of our retail shops or the 
cancellation of sporting events may result 
in financial losses, our ability to generate 
revenues and affect overall profitability.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 
 
 76

Viability Statement 

In accordance with provision 31 of the 2018 Corporate Governance 
Code, the Board and Directors have completed an assessment 
of the prospects and viability of the Entain Holdings PLC Group 
over a longer period than the 12 months required by the “Going 
Concern” provision.

The Directors have concluded that three years was an appropriate 
period for assessment, as this is aligned to the Group’s strategic 
planning process and is considered to be the period for which 
reliable estimates can be made for variations in both industry 
and customer dynamics, regulatory change, technological 
advancements and the economic backdrop in the betting and 
gaming industry taking into account the changing landscape as a 
result of the Covid-19 pandemic.

The objectives of the strategic planning process are to further 
develop the business’ understanding of the markets in which the 
Group operates, assess the risks and opportunities facing the 
business and develop a Group-wide strategy and associated 
financial forecasts.

The Directors have utilised these strategic forecasts, the 2021 
Board approved budget and the current financial position of 
the Group to assess the potential impact on viability of certain 
severe, but plausible, “risk events” arising which represent the 
crystallisation of the Group’s principal risks and uncertainties as 
identified on pages 72 to 75 of this Annual Report. The assessment 
conducted considered the Group’s revenue, EBITDA, operating 
profits, cash flows, risk management and controls, its current debt 
maturity and anticipated refinancing profile and mitigating actions 
should baseline assumptions change.

The financial impact of the identified risk events has been assessed 
both individually and in combination and include:

  The impact of a significant change in the Group’s duty profile, 
including further changes in gaming taxes in key geographies.

  Significant changes in the regulatory environment including 
gaming restrictions in key markets, further focus on AML 
legislation in the UK by the Gambling Commission and breaches 
in GDPR regulations.

  Cyber security failings, and major disruption in supplier/

customer contracts.

  Downturn in trading as a result of a failure to retain key staff

  Impacts on trading as a result of restrictions introduced globally 

due to the Covid-19 pandemic.

The Directors have also performed reverse stress tests to assess 
the level of liquidity and covenant headroom in the underlying 
forecasts as well as considering the potential impacts of Brexit in 
forming their view on viability.

Based on the results of this analysis and the mitigating actions 
available to the business, the Directors confirm that they have a 
reasonable expectation that the Company will be able to meet its 
liabilities as they fall due over the three-year assessment period to 
December 2023.

 Entain plc | Annual Report 2020 Strategic report Overview |	Strategic	report	| Governance |	Financial	statements

77

Governance

Governance
Governance
XX 
XX	
78 
80	
XX	
XX	
90	
96	
XX	
99	
XX	
102	
122	
XX	

Board of Directors 
Chief	Governance	Officer’s	Report
Board of Directors 
Chief	Governance	Officer’s	Report
Report	of	the	Audit	Committee
	Report	of	the	Environmental,	Social	 
Report	of	the	Audit	Committee
and	Governance	(ESG)	Committee
	Report	of	the	ESG	Committee
Nomination	Committee	Report
Nomination	Committee	Report
Directors’	Report
Directors’	Remuneration	Report
Directors’	Report
Directors’	Remuneration	Report

 Entain plc |	Annual	Report	2020

 78

 Board of Directors 
(as	at	4	March	2021)

The Board continues to focus on maintaining a 
well-balanced membership with the right mix of 
individuals who can apply their diverse business 
knowledge and experiences to the oversight and 
guidance to the delivery of the Group’s strategy 
in the jurisdictions in which it operates. As at 
the date of this report the Board is comprised of 
the Chairman, three Executive Directors and six 
independent Non-Executive Directors.

Board at 31 December 2020

Tenure	(years)

0-1 1-2 2-3 3-4 4-5 5+

Barry	Gibson 1 5 7
Jane	Anscombe 1 2
Pierre	Bouchut 2 4 7
Peter	Isola 1 2 3
Stephen	Morana 1 2 4 7
Virginia	McDowell 1 4 5 7
Jette	Nygaard-Andersen 4 5 6
David	Satz 1 3

Gender diversity	31	December	2020

Experience / Skills:
1.	 Gaming	Sector
2.	 Financial
3.	 Legal	/	Regulatory
4.	 Technology	/	eCommerce
5.	 Marketing
6.	 Entertainment
7.	 Leadership

3:7

Board at 4 March 2021	(date	of	publication)

Tenure	(years)

0-1 1-2 2-3 3-4 4-5 5+

Barry	Gibson 1 5 7
Pierre	Bouchut 2 4 7
Stella	David 5 7
Peter	Isola 1 2 3
Vicky	Jarman 2
Virginia	McDowell 1 4 5 7
David	Satz 1 3

Experience / Skills:
1.	 Gaming	Sector
2.	 Financial
3.	 Legal	/	Regulatory
4.	 Technology	/	eCommerce
5.	 Marketing
6.	 Entertainment
7.	 Leadership

Gender diversity	4	March	2021

4:6

J M Barry Gibson 
Chairman

Jette Nygaard-Andersen 
Chief Executive Officer

Tenure:	Appointed	to	the	Board	 
November	2019	and	became	Chairman	 
on	27	February	2020.

Outside interests: Chairman	of	
HomeServe	plc	(will	retire	in	May	2021).

Tenure:	Appointed	to	the	Board	as	 
Non-Executive	Director	in	December	2019.	
Appointed	as	Chief	Executive	Officer	and	
Executive	Director	on	21	January	2021

Outside interests: Non-Executive	Director	
of	Coloplast	AS.

Age: 69 Nationality: British

Committee / attendance:

  N  4/4

Biography: Barry	was	previously	a	 
Non-Executive	Director	of	William	Hill	plc	
and	bwin.party	digital	entertainment	plc,	
where	he	was	the	Senior	Independent	
Director.	He	was	the	Group	Retailing	
Director	at	BAA	plc,	Group	Chief	Executive	
of	Littlewoods	plc,	Non-Executive	
Chairman	of	Harding	Brothers	Holdings	
Ltd,	and	Non-Executive	Director	of	both	
Somerfield	plc	and	National	Express	plc.

Key strengths and experience:  
Barry	is	an	experienced	chairman,	chief	
executive,	senior	independent	director	
and	non-executive	director.	He	has	deep	
knowledge	of	the	betting,	gaming	and	
retail	sectors	and	a	track	record	of	leading	
change	in	corporates.	

Age: 52	Nationality: Danish

Biography: From	2003	to	2019	she	
held	senior	leadership	roles	at	Modern	
Times	Group	AB	(a	listed	international	
entertainment	group)	including	CEO	of	
MTG	International	and	MTGx	Digital	
Content	which	had	ownership	in	next	
generation	digital	entertainment	
businesses.	Jette	also	chaired	the	board	
of	Astralis	Group	A/S,	an	international	
eSports	organisation.	

Key strengths and experience:  
Jette	has	over	20	years’	experience	
in	leadership	positions	in	the	media,	
sports	and	entertainment	sectors,	with	
experience	of	working	with	companies	
to	disrupt	industries	through	technology	
in	international	markets.	Previously	a	
Non-Executive	Director	of	Entain,	she	
was	involved	in	the	Group’s	strategy	set	
out	in	late	2020,	positioning	the	business	
for	sustainable	growth	by	leading	in	
innovation,	safety	and	responsibility.

Rob Wood 
Chief Financial Officer and Deputy CEO

Robert Hoskin 
Chief Governance Officer

Tenure:	Appointed	to	the	Board	as	Chief	
Financial	Officer	in	March	2019;	the	role	of	
Deputy	CEO	was	added	to	his	portfolio	on	
21	January	2021.

Tenure:	Appointed	1	January	2021

Age: 49 Nationality: British

Age: 41 Nationality: British

Biography: Rob	joined	Entain	in	2012	and	
served	as	Chief	Financial	Officer	of	the	
Group’s	retail	business.	Prior	to	Entain,	he	
was	Senior	Vice	President	at	Cerberus	
Capital,	overseeing	the	private	equity	firm’s	
European	portfolio	companies	and	worked	
in	restructuring	advisory	at	Rothschild.	
Rob	started	his	career	at	KPMG	where	he	
qualified	as	a	chartered	accountant.

Key strengths and experience:  
Rob	brings	strong	financial	and	accounting	
experience	to	the	Board	from	private	equity	
and	banking.	His	knowledge	of	Entain’s	
operations	and	experience	in	creating	
value	through	mergers	and	acquisitions	
make	him	uniquely	placed	to	undertake	his	
expanded	role	as	Deputy	CEO.

Biography: Robert	joined	Entain	in	2005	
and	served	as	Group	Director	of	Legal,	
Regulatory	and	Secretariat,	overseeing	 
its	corporate	governance,	legal	and	
regulatory	requirements	across	more	
than	20	countries	in	five	continents	and	
supported	various	M&A	transactions.	 
Prior	to	Entain,	he	headed	up	the	
Investment	Company	Secretariat	at	
Aberdeen	Asset	Management.	

Key strengths and experience:  
Robert	is	a	qualified	and	experienced	
chartered	secretary	with	significant	insight	
into	Entain	and	the	markets	in	which	it	
operates	following	his	15	years	at	the	
Group,	over	which	time	he	has	overseen	 
the	Group	evolve	from	holding	two	betting	
and	gaming	licences	to	more	than	60.	His	
appointment	as	Chief	Governance	Officer	
reflects	the	importance	the	Board	places	
on	regulatory,	legal	and	governance	
matters	and	their	role	in	our	long-term	
growth	plans	to	build	a	world-class	
responsible	and	sustainable	business.

 Entain plc | Annual Report 2020 GovernanceKey:

  A 	Audit	Committee	Member

  N 	Nominations	Committee	Member

  A 	Audit	Committee	Chair

  N 	Nominations	Committee	Chair

  R 	Remuneration	Committee	Member

  E 	ESG	Committee	Member

  R 	Remuneration	Committee	Chair

  E 	ESG	Committee	Chair

79

Sandeep Tiku 
Chief Operating Officer

Pierre Bouchut 
Independent Non-Executive Director

Stella David 
Senior Independent Director

Peter Isola 
Independent Non-Executive Director

Tenure:	Will	join	the	Board	in	2021

Tenure:	Appointed	September	2018

Tenure:	Appointed	4	March	2021

Tenure:	Appointed	February	2016

Age: 44 Nationality: Indian

Biography: Sandeep	joined	Entain	in	
2014	and	became	Group	Chief	Operating	
Officer	in	2020,	having	been	the	Group	
Chief	Technology	Officer	for	four	years.	
Prior	to	this,	he	was	a	Global	Social,	Mobile,	
Analytics	and	Cloud	(“SMAC”)	Practice	
Head	and	built	larger	scale	platform	 
and	global	teams	for	various	Fortune	 
500	companies.

Key strengths and experience:  
Sandeep	has	been	integral	to	the	
development	of	Entain’s	unique	proprietary	
technology	platform,	which	is	a	source	
of	significant	competitive	advantage.	His	
appointment	to	the	Board	not	only	reflects	
his	contribution	to	the	success	of	Entain	but	
is	aligned	with	the	Board’s	wish	to	have	a	
broader	range	of	experiences	and	inputs	in	
its	composition.	

Outside interests: Non-executive	director	
and	chairman	of	the	audit	committees	at	
Hammerson	plc,	Firmenich	SA,	Albioma	SA	
and	GeoPost	SA.

Age: 65	Nationality: French

Committee / attendance:

  A 	5/5	 N 	3/3

Biography: Pierre was the chief 
operating	officer	for	Europe	at	Koninklijke	
Aholddelhaize	N.V.	(2016-2018),	chief	
financial	officer	at	Delhaize	Group	SA	
(2012-2016),	Carrefour	SA	(2009-2012),	
Schneider	Electric	SA	(2005-2009)	and	
Casino	(1995-2003),	where	he	also	served	
as	the	chief	executive	officer	from	2003	
to	2005.	Prior	to	this,	Pierre	worked	for	
Citibank,	Bankers	Trust	and	as	a	consultant	
with	McKinsey.

Key strengths and experience:  
Pierre	has	over	40	years	of	experience	in	
senior	management	roles	across	finance,	
retail,	property	and	industry	as	well	
as	deep	familiarity	of	audit	committee	
practice.	This	broad	experience	makes	him	
suited	to	chair	Entain’s	audit	committee	
and	to	act	as	its	financial	expert.

Outside interests: Non-executive	director	
of	Domino’s	Pizza	Group	plc,	HomeServe	
plc	(having	previously	been	the	Senior	
Independent	Director	and	Remuneration	
Committee	Chair),	Bacardi	Ltd	and	
Norwegian	Cruise	Line	Holdings.

Outside interests: Commissioner	to	the	
Gibraltar	Financial	Services	Commission.	
Non-executive	director	of	Gibraltar	
International	Bank.

Age: 62	Nationality: British

Age: 58	Nationality: British

Committee / attendance:

Committee / attendance:

  R  -/-  N  -/-  E  -/-

Biography: Stella	David	was	previously	
Chief	Executive	Officer	of	William	Grant	
&	Sons	following	more	than	15	years	with	
Bacardi	Ltd.	Until	recently	she	was	Chair	of	
C&J	Clark	Ltd	and	spent	seven	years	as	a	
Non-Executive	Director	at	the	Nationwide	
Building	Society,	where	she	chaired	the	
Remuneration	Committee.

Key strengths and experience:  
Stella	brings	marketing	and	strategic	
experience	to	the	Board.	Her	extensive	
management	and	non-executive	roles	
have	given	her	an	insight	into	UK	 
corporate	governance	practices	and	
investor	expectations	which	will	be	
beneficial	to	the	Board	in	her	role	as	 
Senior	Independent	Director.	

E 	5/5

Biography: Peter	is	the	Senior	Partner	
of	ISOLAS	LLP,	Gibraltar’s	longest	
established	law	firm.	He	is	a	former	
President	of	the	Gibraltar	Chamber	of	
Commerce	and	advises	the	Government	 
of	Gibraltar	on	a	number	of	committees	 
in	both	financial	services	and	gaming.

Key strengths and experience:  
Peter	has	worked	in	the	gaming	and	
financial	services	sector	all	of	his	
professional	life	and	is	widely	recognised	
and	respected	as	a	leading	expert	in	
gaming	law	and	regulation.	His	wealth	
of	experience	and	in-depth	knowledge	
enables	him	to	contribute	important	
insight	to	the	Board	and	ESG	Committee	
discussions	as	well	as	provide	constructive	
challenge	on	strategy.

Vicky Jarman 
Independent Non-Executive Director

Tenure:	Appointed	4	March	2021

Outside interests: Non-executive	director	
of	Great	Portland	Estates	and	Signature	
Aviation	plc.

Virginia McDowell 
Independent Non-Executive Director 
Designated Workforce Director

Tenure:	Appointed	June	2018.

Outside interests: Vice	President	of	Global	
Gaming	Women	and	Trustee	of	Saint	Louis	
University

David Satz 
Independent Non-Executive Director

Tenure:	Appointed	22	October	2020.

Outside interests: Member	of	the	Board	
of	a	commercial	gaming	and	hospitality	
entity	established	by	the	Eastern	Band	of	
Cherokee	Indians	(“EBCI”).

Age: 48 Nationality: British

Committee / attendance:

  A  -/-  R  -/-

Biography: Vicky	spent	over	10	years	
with	Lazard	and	Co	Ltd	working	in	the	
Investment	Banking	team	and	then	as	
Chief	Operating	Officer	for	the	London	
and	Middle	East	operations	until	2009.	
Prior	to	this	she	was	at	KPMG	where	she	
qualified	as	a	chartered	accountant.	She	
was	previously	a	Non-Executive	Director	
and	Chairman	of	the	Audit	Committees	of	
each	of	Equiniti	Group	plc,	Hays	plc	and	De	
La	Rue	plc,	the	Senior	Independent	Director	
at	Equiniti	Group	plc	and	a	Non-Executive	
Director	at	Knight	Frank	LLP.

Key strengths and experience:  
Vicky	has	deep	corporate	finance	and	
accounting	experience	from	her	career	
in	investment	banking.	Her	successful	
and	varied	non-executive	career	at	
international	FTSE	companies,	including	
membership	of	audit	and	remuneration	
committees,	will	bring	further	depth	to	
Entain’s	Board.	

Age: 63	Nationality: American

Age: 61 Nationality: American

Committee / attendance:

E 	5/5	 N 	3/3	 R  7/8

Committee / attendance:

E  1/1

Biography: Virginia	was	the	President	
and	CEO	of	Isle	of	Capri	Casinos,	Inc.	in	
the	United	States	from	2011	until	her	
retirement	in	2016,	and	the	president	and	
COO	of	Isle	of	Capri	from	2007	to	2011.	
Prior	to	this	she	was	the	Chief	Information	
Officer	at	Trump	Entertainment	Resorts	
from	2005	to	2007.

Key strengths and experience:  
Virginia	has	spent	her	entire	career	in	
the	gaming	sector,	with	35	years	of	
experience	in	US	gaming.	Her	insight	and	
knowledge	has	been	invaluable	to	the	
Board,	particularly	in	its	strategic	and	
operational	discussions.	Virginia	possesses	
a	deep	understanding	of	the	diversity	
and	regulatory	challenges	of	the	gaming	
business	which	has	assisted	the	Board	and	
the	ESG	Committee,	as	well	as	in	her	role	
as	Designated	Workforce	Director.

Biography: David	was	Senior	Vice	
President	of	Government	Relations	and	
Development	for	Caesars	Entertainment	
Corporation	in	Las	Vegas,	where	he	
worked	from	2002	to	2019.	Prior	to	this	he	
spent	16	years	at	the	US	law	firm	Saiber	
Schlesinger	Satz	Goldstein	LLC,	where	
he	had	a	particular	focus	on	the	gaming	
industry	and	played	a	key	role	in	numerous	
regulatory	and	legislative	initiatives	
throughout	the	US.	

Key strengths and experience:  
David	has	unrivalled	regulatory	and	
legislative	expertise	in	the	all-important	 
US	gaming	market.	His	knowledge	and	
insight	is	invaluable	to	the	Board	as	it	 
seeks	to	achieve	its	strategy	of	being	
the	leading	operator	in	the	US	through	
BetMGM,	our	fast-growing	joint	venture	
with	MGM	resorts.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 80

 Chief	Governance	Officer’s	Report

At	the	heart	of	Entain’s	strategy	for	
sustainability	is	strong	corporate	and	
regulatory	governance.”

Robert Hoskin
Chief	Governance	Officer

Govern

The Board

In	early	2020,	following	a	succession	process	that	started	in	2019,	
the	Board	concluded	a	change	in	Chairman,	with	Barry	Gibson	
succeeding	Lee	Feldman	who	had	served	on	the	Board	for	16	years	
and	as	Chairman	for	12	years.	

Following	a	change	of	CEO	in	July,	the	Chairman	and	the	CEO	
led	the	Board	through	a	strategy	review,	which	culminated	in	the	
Entain	launch	on	12	November.	At	the	heart	of	Entain’s	strategy	
for	sustainability	is	strong	corporate	and	regulatory	governance.	
This	has	been	underlined	with	my	appointment	as	the	Chief	
Governance	Officer	and	David	Satz	joining	as	an	independent	Non-
Executive	Director,	with	an	extensive	knowledge	of	US	government	
and	regulatory	affairs.	

The	Chairman	and	Nomination	Committee	have	continued	with	
refreshing	the	Board’s	portfolio	of	knowledge	and	expertise	this	
year,	with	Stella	David	and	Vicky	Jarman	joining	as	independent	
Non-Executive	Directors	on	4	March	2021.	Stella	succeeded	
Stephen	Morana	as	Senior	Independent	Director,	following	
Stephen’s	decision	to	pursue	an	executive	position	with	Cazoo.	
Stella	has	previously	served	on	the	board	of	Homeserve	plc	with	
Barry	Gibson,	so	the	Nominations	Committee	and	wider	Board	
ensured,	through	a	vigorous	interview	process	with	Stella	and	
feedback	from	directors	on	third	party	company	boards	on	which	
they	serve	with	Stella,	that	the	Directors	were	comfortable	that	
Stella	would	exercise	the	requisite	independent	judgement	as	SID	
on	the	Entain	Board.

In	January	2021,	we’ve	also	seen	a	further	change	of	CEO	with	
Jette	Nygaard-Andersen	taking	over	from	Shay	Segev,	who	
resigned	to	take	up	an	exceptionally	lucrative	Co-CEO	position	
with	the	privately-owned	sports	streaming	service,	DAZN.	Jette	is	
one	of	six	FTSE100	female	CEOs	and,	as	at	the	date	of	this	
report,	40%	of	the	current	Entain	Board	membership	is	female.	
Whilst	the	Board	is	sorry	to	see	Shay	leave	given	his	technology	
background,	Jette’s	broader	experience	of	the	global	entertainment	
industry	will	help	Entain	deliver	on	its	greater	focus	on	best	in	class	
entertainment	and	customer	service.	Sandeep	Tiku,	Entain’s	COO,	
who	will	join	the	Board	later	this	year	following	his	relocation	to	
Europe,	also	has	a	wealth	of	technology	experience,	particularly	
having	run	the	technology	engine	room	of	the	Group	since	2014.	
These	backgrounds	coupled	with	the	extensive	betting	and	gaming	
industry	knowledge	of	myself,	Virginia,	David,	Rob,	Peter	and	Barry	
and	the	wider	industry	experiences	of	our	new	colleagues,	means	
the	Board	has	a	wealth	of	experience	and	expertise	to	ensure	we	
deliver	on	the	exciting	Entain	strategy.	

Currently	the	Nominations	Committee	is	conducting	a	search	for	
a	new	independent	Non-Executive	Director	who	will	chair	the	
Remuneration	Committee	following	Jane	Anscombe’s	departure	at	
the	end	of	2020.	

 Entain plc | Annual Report 2020 Governance81

Board Support

HMRC Investigation

Outside	the	Board,	to	assist	with	improving	our	governance	
practices,	controls	and	oversight,	we	recruited	a	new	Company	
Secretary,	Emily	Carey,	who	joined	in	August	2020.	Emily	was	
previously	at	BP	and	is	doing	an	excellent	job	overseeing	our	
company	secretarial	matters	and	in	particular	improving	our	
reporting	to	the	Board.	I	also	recruited	a	new	General	Counsel	who	
joined	us	last	month.	Simon	Zinger	came	from	Dentsu,	the	large	
advertising	and	PR	conglomerate	and	I	am	looking	forward	to	
working	with	Simon,	particularly	as	I	expect	he	will	bring	some	new	
insights	from	working	outside	the	betting	and	gaming	industry.

Entain’s governance reporting structure:

Chief
Governance
Officer

Senior VP 
for American 
Regulatory 
Affairs & 
Responsible 
Gaming

Director of 
Regulatory & 
Government 
Affairs

Company 
Secretary

General 
Counsel

Group Legal 
Director

International 
Compliance 
Director

UK 
Compliance 
Director

Money 
Laundering 
Reporting 
Officer

On	28	November	2019,	one	of	our	UK	subsidiaries,	GVC	Holdings	
(UK)	Limited,	received	a	production	order	from	HM	Revenue	&	
Customs	(“HMRC”)	requiring	it	to	provide	information	relating	
to	the	Group’s	former	Turkish	facing	online	betting	and	gaming	
business,	sold	in	2017.	At	that	time,	the	Group	understood	that	
HMRC’s	investigation	was	directed	at	a	number	of	former	third	
party	suppliers,	relating	to	the	processing	of	payments	for	online	
betting	and	gaming	in	Turkey.	On	21	July	2020,	GVC	Holdings	Plc	
announced	that	HMRC	was	widening	the	scope	of	its	investigation	
and	was	examining	potential	corporate	offending	by	the	GVC	
group.	It	had	previously	been	understood	that	no	Group	company	
was	a	subject	of	HMRC’s	investigation.	Through	ongoing	
engagement	with	HMRC	we	understand	that	the	Group	remains	
a	corporate	suspect	and	that	the	offences	under	investigation	
include,	but	are	not	limited	to,	offences	under	sections	1	and	7	of	
the	Bribery	Act	2010.	The	Group	continues	to	co-operate	fully	with	
HMRC’s	enquiries.	

Payment Processing Governance Committee

In	the	context	of	oversight	over	payment	processing	matters,	it	is	
worth	recording	that	the	Group	established	a	Payment	Processing	
Governance	Committee	in	early	2019.	The	Committee’s	remit	
is	to	ensure	there	is	extensive	vetting	of	all	proposed	payment	
providers	and	their	terms	of	service,	together	with	the	proposed	
payment	solution.	No	payment	processor	can	be	used	by	the	
Group	unless	the	Committee	has	approved	them	and	our	internal	
legal	team	has	reviewed	and	recommends	the	contractual	terms.	
I	chair	this	committee	and	the	other	members	are	drawn	from	right	
across	the	business,	including	the	Money	Laundering	Reporting	
Officer	(“MLRO”),	Director	of	Payments	&	Compliance,	an	internal	
financial	services	lawyer	and	the	Deputy	COO.	The	Committee	
meets	monthly.

In	reality,	given	Entain’s	focus	on	regulated	markets	described	
below,	the	risks	relating	to	payment	processing	service	providers	
and	solutions	has	fallen	significantly	since	the	legacy	GVC	business	
focused	on	grey	/	dotcom	markets.	

ABC & Financial Crime Controls 

In	relation	to	our	anti-bribery	and	corruption	(“ABC”)	and	criminal	
finance	controls,	a	review	was	instigated	in	early	2019	with	
external	legal	counsel,	which	mapped	the	complete	organisation,	
interviewing	a	large	number	of	colleagues	from	across	the	
business.	This	led	to	new	ABC	and	anti-tax	avoidance	policies	
being	adopted	and	rolled	out,	accompanied	by	training	for	all	
colleagues.	The	Board,	senior	executives	and	colleagues	in	
functions	potentially	more	likely	to	come	across	ABC	or	tax	evasion	
risks	also	receive	face-to	face	training	annually	from	a	partner	from	
our	external	legal	firm	advising	on	these	issues.	

Corporate Governance and Compliance Review

Entain	announced	as	part	of	its	revised	strategy	that	it	will	adopt	
a	best	practice,	gold	standard	approach	to	good	corporate	
governance.	Whilst	internally	I	and	my	fellow	colleagues	believe	
this	to	be	the	case,	I	recommended	to	the	Board	that	we	have	a	
corporate	governance	and	compliance	review	by	an	independent	
third	party	to	verify	if	this	is	the	case	and	identify	any	gaps.	
The	firm	of	Alvarez	&	Martel	are	currently	carrying	out	this	
extensive	review	and	will	report	to	the	Board	in	the	next	month.	
We	will	report	on	the	results	of	this	review	later	in	the	year	and	in	
next	year’s	Annual	Report.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 82

 Chief Governance Officer’s Report continued

Regulatory Governance

The Environment

In	2020	Entain	announced	that	by	the	end	of	the	year	99%	of	its	
revenues	would	come	from	domestically	regulated	or	regulating	
markets	and	that	by	the	end	of	2023	this	would	rise	to	100%.	
This	commitment	puts	Entain	ahead	of	our	competitors	and	
underlines	the	Group’s	commitment	to	ensuring	our	revenue	
streams	are	sustainable	and	regulatory	risk	reduced	to	a	minimum.	

In	order	to	achieve	this	aim	we	are	doing	a	variety	of	the	following:

With	climate	change	a	crystallising	threat	for	all	of	us,	Entain	has	
increased	its	focus	on	minimising	our	carbon	footprint,	with	the	
aim	of	becoming	a	carbon	neutral	business	as	soon	as	practicable.	
Our	strategy	on	managing	our	impact	on	the	environment	is	set	
out	on	pages	49	to	51.	Our	strategy	is	overseen	on	an	executive	
level	by	the	ESG	Steering	Committee,	which	I	chair	and	has	other	
members	of	management	including	the	Head	of	ESG,	the	HSSE	
Director,	the	Chief	People	Officer	and	our	CEO.

	 Lobbying	governments	and	regulators	to	introduce	commercially	

viable	national	licensing	regimes	as	soon	as	possible;

Areas of Focus for 2021

	 Applying	for	new	licences	in	markets	we	identify	as	attractive	

	 Appoint	a	new	independent	NED	who	will	chair	the	

and	then	growing	the	business	organically;

Remuneration	Committee.

	 Working	with	our	internal	M&A	team	and	advisers	to	acquire	

	 Induction	for	new	NEDs	and	ongoing	training.

licensed	operators	in	territories	where	we	don’t	have	a	licence;	
and

	 Partnering	with	a	local	land-based	operator	(as	we	do	in	the	US	

and	Belgium)	to	offer	an	online	betting	and	gaming	offering.	

This	leads	to	a	heavy	pipeline	of	opportunities,	so	to	help	us	
navigate	these	efficiently	and	effectively	we	established	in	2020	
the	New	Opportunities	Committee.	This	committee	made	up	of	
members	of	the	Executive	Committee,	including	myself,	the	CEO	
and	CFO,	oversees	the	various	projects,	provides	guidance	on	
prioritisation,	execution	and	termination,	as	well	as	ensuring	the	
requisite	level	of	due	diligence	is	done	on	each	project	(assisted	by	
Kroll	and	FTI	Consulting).	This	committee	meets	once	a	month.

In	relation	to	our	existing	licences	we	have	regulatory	compliance,	
licensing,	safer	betting	and	gaming	and	AML	teams	totalling	
592	colleagues.	In	addition,	we	have	an	Executive	Compliance	
Committee	which	oversees	licensing	and	regulatory	developments,	
made	up	of	colleagues	across	the	business	from	compliance,	safer	
betting	and	gaming,	AML,	product	and	marketing	and	which	gives	
guidance	to	the	business	on	regulatory	matters.	This	committee	
meets	once	a	month.	

	 Closing	any	gaps	identified	by	the	Alvarez	&	Martel	corporate	

governance	and	compliance	review.

	 Onboard	new	General	Counsel.

	 Progressing	HMRC	investigation.

	 Seek	a	relicensing	of	Entain	in	Nevada	following	the	initial	two-

year	licence	granted	in	May	2019.

	 Seek	licences	in	US	states	to	service	online	sports-betting	

and	gaming.

	 Obtain	gaming	licences	in	Germany	and	partner	with	German	

casinos	so	we	can	offer	online	table	casino	games.

	 Enter	new	domestically	licensed	markets.

Robert Hoskin 
Chief	Governance	Officer

4	March	2021

 Entain plc | Annual Report 2020 Governance83

ESG Committee

Responsibilities

	 	Reviews	ESG	policies	and	

controls	for	managing	
the	Group’s	relationships	
with	stakeholders	

	 	Monitors	the	Group’s	ESG	
performance,	including	
against	KPIs	and	ensures	
the	ESG	strategy	remains	fit	
for	purpose

Chairman’s Committee

Responsibilities

	 	Reviews	structure	and	
effectiveness of the 
Group’s	organisation	
and	management

	 	Reviews	executive	succession	

and	performance

Governance framework

Audit Committee

Responsibilities

	 	Oversight	of	financial	
reporting	processes

	 	Integrity	of	

financial	statements

	 	Reviews	audit	effectiveness	
including	internal	controls	

	 	Supports	the	Board	on	

risk	management

	 	Advice	on	external	auditor

Nomination Committee

Responsibilities

	 	Reviews	composition	of	the	
Board	and	its	Committees

   Leads Board 

appointments	process

	 	Maintains	strong	NED	pipeline

	 	Reviews	independence	and	

outside	commitments	of	NEDs

	 	Reviews	Board	
diversity	policy

Entain plc  
Board

Remuneration Committee

Responsibilities

	 	Recommends	the	Remuneration	Policy

	 	Determines	remuneration	packages	of	
Executive	Directors	and	ExCo	members

	 	Monitors	alignment	of	pay	and	incentives	

for the wider workforce

	 	Maintains	dialogue	with	shareholders	and	

workforce	on	remuneration

	 	Reports	on	implementation	of	the	

Remuneration	Policy

CEO

Executive 
Compliance Committee

Executive Committee	(ExCo)

ESG Steering Group

Responsibilities

	 	Advisory	Committee	to	support	the	CEO	on	
the	management	of	the	Group’s	operational	
and	financial	performance

Executive Risk  
Committee

Payment Processing  
Governance Committee

New Opportunities 
Committee

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 84

Board attendance and composition

Board Commitment, Balance and Independence

Each	Non-Executive	Director	(“NED”)	must	be	able	to	devote	
sufficient	time	to	the	role	in	order	to	discharge	his	or	her	
responsibilities	effectively	and	the	Board	is	satisfied	that	the	
Chairman	and	each	of	the	NEDs	devotes	sufficient	time	to	
their	duties.	

Excluding	the	Chairman,	of	the	remaining	nine	Directors,	 
six	are	independent	NEDs.	The	Nomination	Committee,	 
having	considered	the	matter	carefully,	is	of	the	opinion	 
that	all	the	current	NEDs	remain	independent.	

The	composition	of	all	Board	Committees	complies	with	 
the	2018	Code	recommendations.

Director meeting attendance for 2020

The	Board	had	six	scheduled	meetings	in	2020,	 
with	a	further	six	ad-hoc	meetings.

Chairman
Lee	Feldman	 
(retired	27	February	2020)
Barry	Gibson	(appointed	
Chairman	27	February	2020)
Executive Directors
Kenny	Alexander1  
(retired	17	July	2020)
Shay	Segev 
(appointed	17	July	2020)
Rob	Wood1
Non-Executive Directors
Jane	Anscombe
Pierre	Bouchut1
Peter	Isola1
Virginia	McDowell
Stephen	Morana
Jette	Nygaard-Andersen
David	Satz 
(appointed	22	October	2020)

Meetings	
attended/
eligible	to	
attend

Independent	

Independent 
upon	appointment
Independent 
upon	appointment

1/1

12/12

6/7

5/5
11/12

12/12
11/12
11/12
12/12
12/12
12/12

2/2










1.	 	Kenny	Alexander,	Rob	Wood,	Pierre	Bouchut	and	Peter	Isola	were	unable	 

to	attend	the	ad-hoc	meeting	on	15	July	2020	that	was	called	at	short	notice.

 Entain plc | Annual Report 2020 GovernanceHow is the Board organised and does it oversee management?

CEO

   Runs	the	Company’s	business.

   Proposes	and	develops	Entain’s	strategy	

and	overall	commercial	objectives	in	
conjunction	with the	Chairman.

   Responsible,	with	the	senior	executive	
team,	for	implementing	the	decisions	of	
the	Board	and its	committees.

   Promotes	and	conducts	affairs	of	Entain	
with	the	highest	standards	of		integrity,	
probity and	corporate	governance.	

   	Manages	the	leadership	team	and	
promotes the strategic	mission	and	
goals	to all employees.

   	Engages	with	external	stakeholders	
to	explain	the	corporate	goals	and	
progress	of	the	business	strategy.

SID

   As	well	as	performing	the	normal	duties	

	expected of	a	NED,	the	SID	also:

   	Is	available	to	shareholders	if	they	

have	concerns	which	contact	through	
the	Chairman,	CFO	or	CEO	has	
failed	to	resolve	or	for	which	contact	
is	inappropriate.	

   	Leads	the	NEDs	in	evaluating	
performance	of the	Chairman,	
taking	into	account	the	
views of Executive	Directors.

   Maintains	sufficient	contact	with	

shareholders	to	understand	their	issues	
and concerns.

   Performs	such	other	tasks	and	

responsibilities	as	may	be	contemplated	
by	the	code	of	best	practice	from	 
time	to	time.

Management

Chairman

   Oversees the effective running  

of the Board.

   Ensures that the Board as a whole 
plays a full and constructive part in 
the development and determination 
of Entain’s strategy and overall 
commercial objectives.

     Acts as a guardian of the Board’s  

decision making.

     Promotes the highest standards 

of integrity, probity and corporate 
governance throughout the 
Company and particularly at 
Board level.

     Oversees the effective 

engagement with the  Company’s 
various stakeholders.

Oversight

85

CFO

   Ensures	future	business	decisions	are	
grounded	in	solid	financial	criteria.	

   Provides	insight	and	analysis	to	support	

the	CEO	and	senior	executive	team.

   Leads	key	initiatives	in	finance	that	

support overall	strategic	goals.

   Funds,	enables	and	executes	the	

strategy	set by	the	CEO.

   Develops	and	defines	the	overall	

strategy	of the	organisation.	

   Presents	the	organisation’s	

progress	on strategic	goals	to	
external	stakeholders.

NED

   Constructively	challenges	and	
contributes	to	the	development	
of	strategy.

   Scrutinises	the	performance	of	

management	in	meeting	agreed	
goals	and	objectives	and	monitors	the	
reporting	of	performance.

   Satisfies	themselves	that	financial	
information	is	accurate	and	that	
both	controls	and	the	systems	of	risk	
management	are	robust	and defensible.

   Is	responsible	for	determining	

appropriate	l	evels	of	remuneration	of	
Executive	Directors	and	has	a	prime	
role	in	succession	planning,	appointing	
and	where	necessary	removing	
senior	management.

UK Corporate Governance Code 
During	2020	the	Group	has	complied	with	the	principles	and	
provisions	on	the	2018	UK	Corporate	Governance	Code.	The	
Code	can	be	found	on	the	FRC’s	website	at	www.frc.org.uk

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 86

Board engagement with our workforce, 
shareholders and stakeholders

Workforce

The	Board	recognises	that	an	engaged	and	diverse	workforce	
supports	the	delivery	of	our	strategy.	

During	2020,	it	was	planned	for	the	Board	to	meet	colleagues	
as	part	of	away	day	and	site	visits	but	with	social	distancing	
restrictions	due	to	Covid-19	these	did	not	take	place.	
Board	members	have	participated	in	virtual	employee	events,	
including	the	internal	launch	of	the	new	Entain	plc	in	November	and	
heard	colleagues	around	the	Group	giving	their	reaction	to	our	new	
strategy	and	responsible	betting	and	gaming	commitments.	

Employee Forum
Virginia	McDowell,	Chair	of	the	ESG	Committee,	was	
appointed	as	Designated	Workforce	Director	in	2019.	She	has	
attended	two	meetings	of	our	Employee	Forum	(representing	
retail	and	business	colleagues)	and	engaged	in	discussions	on	
topics	including	the	pandemic	and	the	future	of	work,	women	
in	leadership	and	how	we	can	develop	responsible	betting	and	
gaming	within	our	culture.

Our	CFO	and	Deputy	CEO	Rob	Wood	and	newly	appointed	
CEO	Jette	Nygaard-Andersen	also	attended	the	Employee	
Forum,	with	Jette	answering	questions	from	colleagues	on	her	
priorities	and	reflections	following	her	appointment.

During	the	pandemic	lockdown,	Virginia	and	our	Chairman	
Barry	Gibson	recorded	a	podcast	for	employees	that	was	
available	on	our	intranet	site.

Representatives	of	the	Employee	Forum	attended	a	
Remuneration	Committee	meeting	to	gain	an	insight	into	
executive	remuneration	and	share	their	feedback	on	employee	
pay	and	benefits.	Further	information	can	be	found	in	the	
Directors’	Remuneration	Report	on	page	109.

Further	information	on	s172	can	 
be	found	in	the	Strategic	Report 
on page 32

Shareholders

The	Board	receives	feedback	on	shareholder	views	in	different	
ways,	including	through	the	Chairman	and	executive	management	
who	meet	regularly	with	shareholders	throughout	the	year,	as	
well	as	an	independent	investor	audit.	Board	members	listen	in	
to	results	and	trading	updates	held	by	the	Group	for	analysts	and	
institutional	investors	and	can	hear	directly	the	questions	and	
comments	on	Company	performance.	

The	Chair	of	the	Remuneration	Committee	held	calls	with	large	
institutional	investors	prior	to	the	AGM	to	discuss	and	receive	
feedback	on	our	remuneration	outturn.	In	addition,	the	Chairman	
held	one-to-one	meetings	with	major	institutional	investors	during	
the	year,	collecting	their	views	and	sharing	these	with	the	other	
Board	members	and	the	Remuneration	Committee.	

In	previous	years,	the	Board	had	the	opportunity	to	hear	directly	
from	private	shareholders	at	our	Annual	General	Meeting.	
However	with	the	restrictions	arising	from	Covid-19,	the	2020	
AGM	could	not	be	held	physically;	shareholders	were	asked	to	
email	questions	for	the	Board	to	answer	(with	answers	being	
posted	on	the	Company’s	website).	It	had	been	intended	to	hold	
a	Shareholder	Engagement	Forum	later	in	the	year	to	provide	
shareholders	with	the	opportunity	to	put	questions	to	the	Board	
and	be	updated	directly,	but	with	continuing	social	distancing	
restrictions	this	has	been	deferred.	

All	resolutions	put	to	the	2020	meeting	received	overwhelming	
support	of	those	investors	who	voted,	being	approximately	82%	
of	our	shareholder	base.	The	results	of	the	voting	at	all	general	
meetings	are	published	on	our	website:	www.entaingroup.com.

Stakeholders

The	Board	has	responsibility	for	leading	the	Group’s	stakeholder	
engagement	and	considering	the	implications	of	key	decisions	
on	the	Company	and	its	stakeholders.	The	Board	recognises	that	
effective	engagement	with	our	stakeholders	will	drive	long-term	
value	creation,	making	Entain	a	company	that	people	want	to	
invest	in,	buy	from,	partner	with	and	work	for.

Entain	has	identified	six	stakeholder	categories	and	our	report	
on	Board	Activities	provides	an	overview	of	how	the	Group’s	key	
stakeholders	are	considered	in	Board	discussions	and	deliberations	
on	strategy.

1. Shareholders 

2. Employees 

3. Suppliers 

4. Customers

5. Communities

6. Regulators

One	outcome	from	the	Chairman’s	review	of	the	Board’s	way	of	
working	was	to	agree	a	procedure	for	preparing	Board	reports	
through	the	use	of	a	proforma	template	that	identifies	the	relevant	
stakeholder	considerations	for	Board	discussions	and	decisions.	
Going	forward	we	are	looking	at	utilising	our	Board	report	software	
to	identify	and	track	how	we	have	touched	on	these	stakeholder	
categories	in	our	reviews	and	discussions	over	the	year. 

 Entain plc | Annual Report 2020 Governance 
 
87

We	now	have	in	place	a	robust	
corporate	governance	structure	
that	befits	our	status	as	a	FTSE	
100	company.”

J M Barry Gibson
Chairman

Board activities

The	Board	has	responsibility	for	establishing	
the	Group’s	purpose,	values	and	strategy,	 
as	well	as	overseeing	the	conduct	of	its	
business	and	promoting	the	long-term	
sustainable	success	of	the	Group,	generating	
value	for	shareholders	and	contributing	to	
wider	society.
The	Board	had	six	scheduled	meetings	in	2020,	with	a	further	six	
calls	arranged	during	the	year	–	including	those	held	to	discuss	
matters	arising	from	the	Covid-19	pandemic	and	briefings	on	the	
Group’s	response.	

Board	meetings	are	a	key	mechanism	for	Directors	to	discharge	
their	duties,	notably	under	Section	172	of	the	Companies	Act	
2006	(UK).	An	overview	of	the	Board’s	discussions	and	how	these	
considered	the	Group’s	key	stakeholders	is	set	out	below.

As	an	Isle	of	Man	incorporated	company,	Entain	is	not	subject	to	
the	reporting	obligations	under	Section	172	of	the	Companies	Act	
2006	(UK).	Nevertheless,	the	Board	recognises	the	importance	of	
effective	governance	and	intends	to	operate	in	line	with	the	UK	
reporting	regulations.	

Key to stakeholder groups:

  S  

Shareholders

  Su  

Suppliers

  Co  

Communities

  E  

Employees

  C  

Customers

  R  

Regulators

Strategy

Covid-19  
S   E   Su   C   Co   R

Developing the Group’s strategy  
S   E   Su   C   R

Launch of Entain and new strategy  
S   E   C   Co   R

	 Monitored	the	impact	of	Covid-19	

on	the	Group’s	employees,	business	
and	stakeholders.

	 Considered	regulatory	developments	
in	key	markets	and	its	impact	on	the	
Group’s	strategy.

	 Launched	our	new	strategy	to	

accompany	the	new	Group	name	and	
brand	to	Entain.

	 Received	frequent	updates	on	the	
Group’s	response	to	the	pandemic,	
including	the	Group’s	retail	sites	and	
operations	in	the	UK	and	overseas.

	 Deliberated	and	agreed	to	apply	for	

government	furlough	money	for	retail	
colleagues	and	for	the	Group	to	top	
up	the	salaries	of	those	colleagues	
impacted	to	100%.

	 Agreed	the	reduction	of	Executive	
Director	and	Executive	Committee	
member	salaries	by	20%	and	waiver	of	
entitlement	to	annual	bonus.

	 Reviewed	and	agreed	enhanced	
responsible	betting	and	gaming	
safeguards	during	the	pandemic	
and	beyond.

	 Engaged	with	management	on	

strategic	deep	dives	for	the	segments.

	 Updated	the	Board	on	the	digital	
strategy	for	its	US	joint	venture.

	 Reflected	on	shifts	in	technology,	

products	and	customer	demographics	
and	the	potential	strategic	
opportunities	these	created.

	 Held	a	virtual	annual	strategy	awayday	

with	senior	management,	reviewing	
progress	in	the	US	and	new	markets.

Financial Plan  
S   E   Su   C  

	 Discussed	and	approved	the	three-

Year	Plan.

	 Communicated	our	strategic	priorities	
on	operating	in	regulated	markets,	
responsible	betting	and	gaming	and	
strong	governance	and	launched	our	
Sustainability	Charter.

Approach by MGM Resorts  

S   E   Su   C   Co   R

	 Appointed	Board	Committee	to	
manage	Company’s	response	to	
MGM	approach.

	 Reported	back	to	Board	and	sought	

authority	where	required.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 88

Key to stakeholder groups:

  S 	Shareholders

  Su 	Suppliers

  Co 	Communities

  E 	Employees

  C 	Customers

  R 	Regulators

Performance

Business updates  

S   E   C  

Risk  

S   E   Su   C   Co   R

People  

S   E   Su  

	 Received	updates	on	trading	

performance	from	the	retail	and	
digital	businesses.

	 Discussed	the	implementation	of	the	
strategy	and	the	impact	of	Covid-19.

	 Monitored	the	performance	of	the	
BetMGM	joint	venture	in	the	US.

Financial updates  

S    E   Su  

	 Monitored	net	gaming	revenue,	cash	

flow,	dividend	cover	and	credit	facilities	
in	response	to	the	impact	of	Covid-19	
on	the	business,	and	agreed	that	no	
final	dividend	would	be	paid.

	 Debated	the	repayment	of	furlough	

monies	and	the	impact	of	the	pandemic	
on	the	Group’s	retail	business.

	 Reviewed	and	approved	the	

2021	budget.

	 Undertook	a	review	of	the	Group’s	risk	
management	framework,	governance	
structure	and	the	internal	processes	for	
evaluating	and	managing	risk.

	 Reviewed	and	agreed	the	Principal	

Risks	for	2021	and	their	allocation	for	
monitoring	between	the	Board,	Audit	
and	ESG	Committees.

	 Reviewed	and	agreed	the	approach	
for	the	Group’s	annual	long-term	
viability	statement.

Regulatory updates  

S   E   Su   C   R

	 Received	regular	regulatory	updates	
from	the	Chief	Governance	Officer.

	 Held	deep	dives	on	regulatory	

changes	in	the	Group’s	key	markets	
of	the	UK	and	Germany	and	reflected	
on	their	potential	impact	on	the	
Group’s	strategy.

	 Reviewed	the	status	of	shop	and	office	
closures	following	Covid-19	restrictions.

	 Monitored	the	Group’s	initiatives	

to	support	colleagues	impacted	by	
the	pandemic.

	 Received	regular	HR	updates,	including	
progress	against	our	D&I	targets	and	
feedback	from	employee	engagement	
and	listening	sessions.

	 Reflected	on	the	Group’s	working	

policies,	workspaces	and	needs	of	our	
people	in	a	post-Covid-19	environment.

Responsible Betting and Gaming 

E   C   Co   R

	 Received	regular	updates	on	the	

Group’s	safer	betting	and	gaming	
activities,	including	our	Advanced	
Responsibility	&	Care	(“ARC”)	
programme.

	 Agreed	the	inclusion	of	a	responsible	
betting	and	gaming	metric	into	the	
Group’s	remuneration	structure.

	 Reviewed	the	aims	and	focus	of	

the	Entain	Foundation	and	agreed	
proposals	to	register	it	as	a	charity.	

Governance

Investor feedback  

Conflicts of Interest policy  

Regulatory disclosures  

S  

S   E   Su   C   R

S   E   R

	 Received	written	and	verbal	feedback	

	 Reviewed	and	agreed	a	Board	Conflicts	

on	investor	meetings	from	the	
Chairman,	Remuneration	Committee	
Chair,	Executive	Directors	and	Director	
of	Investor	Relations	during	the	year.

of	Interest	policy.

	 Created	a	Conflicts	of	Interest	Register	
to	be	approved	by	the	Board	annually.

	 Approved	the	Notice	of	Meeting	for	the	
AGM	and	the	circulars	for	two	EGMs	
(the	transfer	of	tax	domicile	in	February	
and	the	renaming	of	the	company	to	
Entain	in	November).

	 Considered	an	external	report	on	

Board succession  

the	feedback	of	the	launch	of	Entain	
and	our	new	strategy	from	over	30	
institutional	investors.

Board governance  

S   E   R

	 Considered	and	agreed	changes	
to	ways	of	working	for	the	Board	
following	a	review	by	the	Chairman.

	 Held	a	Board	evaluation	covering	
the	effectiveness	of	the	Board,	its	
Committees	and	the	performance	of	
the	Chairman	and	individual	Directors.

S   E   R

	 Considered	and	reviewed	the	Board’s	
composition	and	succession	needs.

	 Discussed	and	approved	Executive	and	
Non-Executive	appointments,	including	
the	CEO,	Chief	Governance	Officer,	
Chief	Operating	Officer,	the	Senior	
Independent	Director	and	two	Non-
Executive	Directors.

	 Following	the	Audit	Committee’s	
recommendation,	reviewed	and	
approved	the	Annual	Report	and	
Accounts	and	the	Interim	and	Full	
Year	results.

 Entain plc | Annual Report 2020 Governance89

During the year the Chairman considered how the needs of 
the Group’s strategy and business model should be reflected 
in the Board’s way of working. Following feedback from 
Directors, the following changes were agreed in December:

	 The	number	of	scheduled	Board	meetings	to	be	increased	to	
six	times	per	year	–	taking	place	over	two	days,	with	the	key	
monitoring	committees	meeting	on	the	first	day.

	 A	discussion	to	be	held	on	a	key	strategic	topic	at	each	of	the	

Board	meetings	during	informal	pre-dinner	sessions.

	 Performance	of	each	of	the	Group’s	segments	to	be	monitored	

through	annual	deep	dives.

	 Each	of	the	Group’s	Principal	Risks	to	be	allocated	between	
the	Board,	Audit	and	ESG	Committees	for	annual	review.

	 Briefing	on	shorter	business	or	operational	topics	over	lunch	

from	employee	colleagues	below	Executive	team	level	at	each	
formal	meeting.

	 The	establishment	of	a	Chairman’s	Committee	for	Non-

Executive	Directors	to	meet	in	executive	session.

	 The	use	of	reporting	templates	for	the	Board’s	pre-read.

	 A	rolling	12-month	forward	agenda	structured	around	the	key	

areas	of	strategy,	performance	and	governance	to	be	kept	
under	constant	review	by	the	Chairman,	CEO	and	Company	
Secretary	and	modified	to	reflect	the	evolving	needs	of	the	
Group’s	strategy	and	business.

Conflicts of Interest policy

During	2020	the	Board	approved	a	Conflicts	of	Interest	policy	 
and	the	establishment	of	an	annual	conflicts	authorisation	 
process,	whereby	the	Board	reviews	Entain’s	Conflicts	of	Interest	
Register	and	seeks	confirmation	from	each	Director	of	any	 
changes	or	updates	to	their	position.

It	is	intended	that	this	authorisation	process	will	inform	the	
Nomination	Committee’s	assessment	of	a	Non-Executive	 
Director’s	independence	when	proposing	that	Director	for	 
re-election	at	the	AGM.

Director Induction, Training and Development

The	Chairman	is	assisted	by	the	Company	Secretary	in	providing	
all	new	Directors	with	a	comprehensive	induction	programme	
on	joining	the	Board.	The	induction	programme	provides	new	
Directors	with	an	understanding	of	their	duties	as	Directors,	
the	Group,	its	businesses	and	the	markets	and	regulatory	
environments	in	which	it	operates.	This	includes	meeting	with	
senior	executives	and	their	direct	reports.	The	process	also	
provides	an	overview	of	the	Group’s	governance	practices.	Non-
Executive	Directors	will	have	further	content	tailored	to	the	Board	
Committees	that	they	will	join.	David	Satz	received	a	tailored	
induction	following	his	appointment,	including	meetings	with	our	
External	Auditors,	Group	Director	of	Player	Protection,	Group	HSSE	
Director,	Head	of	International	Compliance	and	our	Chief	Security	
Officer	(on	digital	security).

The	Chairman	has	overall	responsibility	for	ensuring	that	Directors	
receive	suitable	training	to	enable	them	to	carry	out	their	duties.	
Training	is	also	provided	by	way	of	reports	and	presentations	
prepared	for	each	Board	meeting,	as	well	as	meetings	with	Group	
employees	and	external	advisers.	During	the	year	the	Board	
received	training	on	the	Criminal	Finance	Act	and	Anti-Bribery	and	
Corruption	legislation.

The	Directors	have	access	to	independent	professional	advice	
at	the	Group’s	expense,	as	well	as	the	advice	and	services	of	the	
Company	Secretary,	who	advises	the	Board	on	regulatory	and	
corporate	governance	matters.

Board Evaluation and Effectiveness

The	2020	Board	evaluation	was	undertaken	through	a	
questionnaire	administered	by	Lintstock,	the	facilitator	who	
undertook	our	external	evaluation	in	2019.	The	questionnaire	
focused	on	areas	of	governance	and	effectiveness	raised	in	the	
previous	year’s	review	and	also	sought	feedback	from	the	Board	
on	the	Chairman’s	review	of	the	Board’s	ways	of	working	in	
the	autumn.	

The	review	concluded	that	the	Board	was	working	well,	with	a	
good	balance	of	discussion	between	strategy,	performance	and	
governance.	The	Board	action	plan	for	2020	includes	a	focus	on	
technology	and	online	entertainment	–	including	the	skillset	needed	
for	future	Board	appointments,	its	criticality	to	the	Group’s	strategy	
and	the	need	to	provide	oversight	of	technology	risk.

The action plan from the 2019 evaluation was  
addressed in the following way:

Action from 2019 evaluation

How it was addressed in 2020

Allocate more time to  
developing strategy

Aim to have in-depth 
strategy session 
before annual budget 
planning process

More Board discussion 
about the key risks 
affecting the business 

Build into the Board’s 
itinerary more time for the 
Non-Executive Directors to 
meet in executive session

Board meetings to be better 
structured and focused

Introduction	of	informal,	pre-
dinner	strategic	discussions	
the night	before	each	scheduled	
Board	meeting

Strategy	day	held	in	October,	
prior	to	budget	planning	
in December

The	Board	had	a	deep	dive	on	
risk	management	during	the	year.
The	Board	agreed	to	allocate	
and	monitor	each	Principal	Risk	
between	the	Board,	Audit	and	
ESG	Committees

A	Chairman’s	Committee	has	
been	established	for	Non-
Executive	Directors	to	meet	
in	executive	session;	this	is	
scheduled	for	three	meetings	
a year

Introduction	of	new	agenda	
planning	and	Board	report	
process,	including	templates	and	
report	writing	training	

The	Senior	Independent	Director	facilitated	the	performance	review	
of	the	Chairman	and	held	a	discussion	with	the	Board	(without	
the	Chairman	present)	where	the	results	were	reviewed	and	
considered.	The	Senior	Independent	Director	discussed	the	results	
directly	with	the	Chairman.

The	Chairman	held	reviews	of	each	Director’s	performance	through	
the	use	of	individual	questionnaires	and	one-to-one	interviews.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 90

 Report	of	the	Audit	Committee

During	2020	the	Committee’s	focus	on	
risk	management	and	financial	controls	
has	remained	at	the	centre	of	our	
processes.”

Pierre Bouchut 
Chair	of	the	Audit	Committee

Control

Introduction

As	Chair	of	the	Audit	Committee	(the	“Committee”),	I	am	pleased	to	
present	our	report	for	the	year	ended	31	December	2020,	setting	
out	how	the	responsibilities	delegated	to	the	Committee	by	the	
Board	were	discharged	over	the	course	of	the	year	and	the	key	
topics	we	considered.

Following	the	Chairman’s	review	of	the	Board’s	activities	it	has	
been	agreed	that	each	Principal	Risk	will	be	monitored	by	the	
Board	and	its	Committees	during	the	course	of	the	year.	As	part	of	
this	approach	to	Principal	Risk,	the	Committee	will	be	responsible	
for	the	reviews	of	data	breach	and	cybersecurity,	tax,	trading	
liability	and	pricing	management	and	technology	failure.

As	has	been	the	case	for	all	corporates,	2020	has	been	a	year	like	
no	other	for	Entain	and	the	integrity	of	our	financial	reporting	and	
risk	management	processes	have	never	been	more	important	than	
they	have	been	in	helping	the	Group	navigate	the	unprecedented	
effects	of	Covid-19.	Accordingly,	during	2020	the	Committee’s	
focus	on	risk	management	and	financial	control	has	remained	at	
the	centre	of	our	processes.	Whilst	the	Board	has	managed	the	
Group’s	overall	response	to	the	pandemic,	the	Committee	has	
maintained	its	oversight	of	the	controls	in	place	over	forecasting	
and	performance	reporting,	the	judgements	taken	in	support	of	
financial	estimates	and	the	assessment	of	viability	in	light	of	a	
constantly	changing	economic	outlook,	all	of	which	have	been	
supplemented	by	regular	dialogue	with	the	Chief	Financial	Officer	
and	our	internal	and	external	auditors.	Whilst	the	Covid-19	
pandemic	is	still	a	very	real	threat	to	many	companies,	the	
processes	we	have	in	place,	combined	with	our	strong	underlying	
trading,	means	I	am	as	confident	as	ever	in	Entain’s	long-
term	prospects.

In	2020	Virginia	McDowell	stepped	down	from	the	Committee	and	
Jane	Anscombe	joined	us	before	leaving	the	Board	at	the	end	of	the	
year.	I	want	to	thank	Virginia	and	Jane	for	their	engagement	and	
challenge	during	our	discussions.	In	March	2021	Stephen	Morana	
will	step	down	from	the	Committee	and	the	Board:	on	behalf	of	
the	Committee	I	would	like	to	thank	him	for	his	counsel	and	insight.	
I	am	pleased	to	say	that	Vicky	Jarman	will	join	us	in	March	upon	
her	appointment	to	the	Board;	Vicky	has	a	strong	financial	and	
commercial	background	and	her	addition	will	further	strengthen	
the	Committee.

With	our	immediate	plans	to	reinforce	our	membership	with	
an	additional	Non-Executive	Director,	I	believe	the	skills	and	
experience	of	our	Committee	members	remain	strong,	enabling	
the Committee	to	continue	to	perform	effectively.

Pierre Bouchut 
Chair	of	the	Audit	Committee

4	March	2021

 Entain plc | Annual Report 2020 Governance91

The role of the Committee

Committee membership and attendance

The	Committee	oversees	the	effectiveness	of	the	Group’s	financial	
reporting,	systems	of	internal	control	and	risk	management	and	the	
integrity	of	external	and	internal	audit	processes.	

Key responsibilities of the Committee

	 Monitor	the	integrity	of	Entain	plc’s	financial	statements	and	

any	formal	announcements	relating	to	the	Company’s	financial	
performance	and	review	and	challenge,	where	necessary,	the	
significant	financial	reporting	issues	and	judgements	in	relation	
to	the	half-year	and	annual	financial	statements	before	these	are	
submitted	to	the	Board	for	final	approval.

	 Make	recommendations	to	the	Board	concerning	any	proposed,	

new	or	amended	accounting	policies.

	 Oversee	the	relationship	with	the	Group’s	external	auditor	
including	reviewing	the	annual	external	audit	plan	and	
audit	findings.

	 Recommend	the	audit	fee	to	the	Board	and	set	the	Group’s	policy	

on	the	provision	of	non-audit	services	by	the	external	auditor.

	 Review	and	monitor	the	external	auditor’s	independence	and	

objectivity,	and	the	effectiveness	of	the	audit	process.

	 Monitor	and	review	the	internal	audit	programme	and	

its	effectiveness.

	 Monitor	and	review	Entain’s	systems	of	internal	control,	financial	

reporting	and	risk	management.

	 Review	internal	audit	reports	covering	the	various	areas	and	

activities	of	the	business	and	ensure	the	business	responds	to	
the	recommendations	made.

	 Assess	and	report	on	the	Group’s	viability	prior	to	being	

submitted	to	the	Board	for	approval.

The	Committee’s	terms	of	reference	can	be	found	on	the	 
company’s	website	at	www.entaingroup.com

As	at	31st	December	2020	the	Committee	comprised	three	
members,	all	of	whom	are	independent	Non-Executive	Directors.	
Pierre	Bouchut	is	Chair	of	the	Committee.	He	has	a	strong	financial	
background,	having	been	chief	financial	officer	at	Schneider	
Electric,	Carrefour	and	Delhaize	and	extensive	experience	as	
an	audit	committee	chair,	currently	serving	at	Hammerson	
plc,	Albioma	S.A.,	Geopost	S.A.	and	Firmenich	S.A.	in	this	role.	
The	Board	is	satisfied	that	he	is	the	Committee	member	with	recent	
and	relevant	financial	experience,	as	outlined	in	the	UK	Corporate	
Governance	Code,	and	competence	in	accounting	and	auditing	
as	required	by	the	FCA’s	Corporate	Governance	Rules	in	DTR7.	
It	considers	that	the	Committee	as	a	whole	has	an	appropriate	and	
experienced	blend	of	commercial,	financial	and	audit	expertise	to	
assess	the	issues	it	is	required	to	consider,	as	well	as	competence	
in	the	gaming	sector.

All	Directors	on	joining	the	Board	are	given	specific	sector	training	
to	ensure	competence	relevant	to	the	business,	in	addition	to	the	
other	skills	they	bring	to	the	Board	and	Committees.

Regular	attendees	at	the	meetings	include	the	Chief	Financial	
Officer,	Director	of	Financial	Control,	Director	of	Internal	Audit	
and	the	external	auditor.	During	the	year	the	Committee	met	for	
private	discussions	with	the	external	auditor	and	the	Director	of	
Internal	Audit.

The	Committee	had	four	scheduled	meetings	during	the	year	and	
an	ad-hoc	call.	Following	the	Chairman’s	review	of	the	Board’s	
activities,	it	has	been	agreed	that	going	forward	the	Committee	will	
have	six	scheduled	meetings	per	year.

Member
Pierre	Bouchut	(Chair)
Jane	Anscombe1
Virginia	McDowell2
Stephen	Morana

Meetings 
attended/ 
eligible	to 
attend
5/5
1/1
3/4
5/5

1.	 Joined	the	Committee	on	10th	November	2020	and	resigned	on	31st	December	2020.
2.	 Resigned	from	the	Committee	on	10th	November	2020.

Stephen	Morana	will	be	stepping	down	from	the	Board	(and	
the	Committee)	on	4th	March	2021.	Vicky	Jarman	will	join	the	
Committee	from	that	date	upon	her	appointment	to	the	Board	
as an	independent	Non-Executive	Director.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 92

Report of the Audit Committee continued

Responsibility for Entain’s financial statements: Fair, Balanced and Understandable

The	Board	is	ultimately	responsible	for	presenting	a	fair,	balanced	and	understandable	assessment	of	Entain’s	position	 
and	prospects,	which	extends	to	the	half-year	and	annual	financial	statements.

Delegation

Entain’s	finance	department,	led	by	the	
CFO,	prepares	the	financial	statements	

Management	coordinates	with	the	CEO,	
CFO	and	Chairman	on	the	preparation	of	
any	business	model	and	strategy.	

The	Company	Secretary	with	the	Chairman	
of	the	Board	and	the	Chair	person	of	the	
various	Board	Committees,	prepares	the	
corporate	governance	statements	and	all	
Board	Committee	reports.

External Review

Entain’s	external	auditors	audit	the	annual	financial	accounts	and	review	the	half-year	accounts	together	with	any	business	or	
corporate	governance	commentary.	A	report	to	the	Audit	Committee	is	prepared.

Committee’s Review

The	Audit	Committee	reviews	the	draft	financial	statements	
and	accompanying	statements	and	meets	with	the	external	
auditors	to	review	their	report.	The	Audit	Committee	proposes	
amendments	and	makes	recommendations	to	the	Board	and	
also	approves	the	Audit	Committee’s	Report.	

For	the	Annual	Report	the	Remuneration	Committee	and	
Nomination	Committee	review	the	Directors’	Remuneration	
Report	and	Nomination	Committee	Report	respectively,	propose	
changes	and	make	recommendations	to	the	Board.	

Board Review

The	Board	reviews	the	financial	statements,	accompanying	reports	and	recommendations	from	its	committees	and	makes	
changes	to	the	disclosure	where	appropriate.

Auditor Reporting To The Board

The	External	auditors	carry	out	final	report	(Annual	Report)	or	review	report	(half-year	results).

Audit/Board Approval And Publish

The	Board	and	auditors	approves	the	year-end	financial	statements	and	disclosures	and	the	half-year	report	and	these	are	then	
released	to	the	stock	exchange	and	published	on	Entain’s	website.	

In	respect	of	the	financial	statements	and	accompanying	reports	for	the	year	ended	31	December	2020,	the	Company	has	followed	
the	process	detailed	above.	In	doing	so	the	Directors	confirm	that	they	have	reviewed	the	complete	2020	Annual	Report	and	
consider	that	taken	as	a	whole,	the	report	is	fair,	balanced	and	understandable	and	provides	the	information	necessary	for	Entain’s	
shareholders	to	assess	the	Company’s	performance,	business	model	and	strategy.	

 Entain plc |	Annual	Report	2020

 Entain plc | Annual Report 2020 Governance93

Activities

Financial statements and disclosure

The	Committee	reviewed	the	full	and	half-year	financial	
statements	with	management	before	proposing	them	to	the	
Board	for	approval.	In	undertaking	its	review,	the	Committee	
received	reports	from	management	and	the	external	auditor	
outlining	significant	financial	judgements	and	estimates.

The	Committee	reviewed	the	assessment	and	reporting	of	
longer-term	viability,	systems	of	risk	management	and	internal	
control,	including	the	reporting	and	classification	of	risk	across	
the	Group	and	the	examination	of	what	might	constitute	a	
significant	failing	or	weakness	in	the	system	of	internal	control.	
It	examined	the	Group’s	modelling	for	stress	testing	different	
financial	and	operational	events	and	considered	whether	
the	period	covered	by	the	Company’s	viability	statement	
was	appropriate.

With	the	impact	of	Covid-19	on	both	the	wider	economy	
and	the	Group’s	operations,	the	Committee	gave	additional	
consideration	and	challenge	to	the	appropriateness	of	
adopting	the	going	concern	assumption	in	preparing	the	
financial	statements.	The	Group’s	going	concern	statement	for	
the	year	ended	31	December	2020	is	set	out	on	page	64.

Risk

As	noted	in	the	introduction,	in	the	autumn	the	Board	agreed	
that	the	Principal	Risks	of	data	breach	and	cybersecurity,	
taxes,	trading	liability	and	pricing	management	and	
technology	failure	would	be	allocated	to	the	Committee	
for	annual	review.	By	the	end	of	2020	the	Committee	
had	undertaken	reviews	of	taxes	and	data	breach	and	
cybersecurity,	holding	a	deep	dive	on	each	Principal	Risk	
to	understand	the	nature	of	the	risk,	seeking	assurance	
from	management	that	it	had	suitable	measures	in	place	to	
mitigate	each	risk	and	that	risk	management	processes	were	
regularly	updated.	This	approach	will	continue	in	2021	for	the	
review	of	the	Committee’s	allocated	Principal	Risks.

External audit

The	2020	financial	year-end	is	KPMG	LLP’s	third	financial	
reporting	period	as	the	Group’s	external	auditor,	following	the	
external	audit	tender	process	in	2018,	with	Mike	Harper	as	the	
lead	audit	partner.	The	Committee	reviews	the	fee	structure,	
resourcing	and	terms	of	engagement	for	the	external	auditor	
annually;	it	further	considers	the	reappointment	of	the	
external	auditor	each	year	before	making	a	recommendation	
to	the	Board.	

Following	a	an	organisational	change	in	KPMG,	Michael	Harper	will	
step	down	as	Lead	Audit	Partner	and	will	be	succeeded	by	Mark	
Flanagan.	After	discussing	the	handover	process	in	detail	with	
myself	and	our	Chief	Financial	Officer,	the	Committee	are	confident	
that	the	transition	and	handover	period	will	be	efficiently	managed.

Effectiveness of the external audit 

The	Committee	evaluated	the	effectiveness	of	the	external	audit	
process	during	the	year	in	consultation	with	the	Chief	Financial	
Officer	and	senior	finance	team.	The	assessment	of	the	auditor’s	
approach	to	providing	audit	services	focused	on:

	 Safeguards	against	independence	threats	being	sufficient	

and	comprehensive.

	 Quality	and	transparency	of	communications	being	timely,	clear,	
concise	and	relevant	and	that	any	suggestions	for	improvements	
or	changes	are	constructive.

	 The	exercise	of	professional	scepticism	and	the	willingness	of	the	

auditor	to	challenge	management	assumptions.	

	 The	quality	of	the	audit	engagement	team	–	including	the	

continuity	of	appropriate	industry,	sector	and	technical	expertise	
or	where	there	have	been	new	areas	of	activity	and	changes	in	
regulation	or	professional	standards.

The	Committee	concluded	that	the	external	audit	team	had	
provided	the	required	quality	in	relation	to	the	provision	of	audit	
services.	Feedback	is	provided	to	the	external	auditor	by	the	
Committee	and	through	one-to-one	discussions	between	the	
Committee	Chair	and	the	lead	audit	partner.	

FRC Audit Quality Review

The	Committee	specifically	considered	the	findings	of	the	FRC’s	
Audit	Quality	Review	team’s	assessment	of	KPMG’s	2018	audit	of	
the	Group.	The	Committee	discussed	these	with	the	auditor	and	
separately	with	management,	noting	the	observations	raised	and	
KPMG’s	proposed	responses.	The	Committee	will	monitor	progress	
of	the	auditor’s	proposals	over	the	forthcoming	year.

Non-audit services 

The	Committee	is	responsible	for	the	Group’s	policy	on	non-audit	
services	and	the	approval	of	non-audit	services.	The	policy	states	
that	in	the	Company’s	financial	year,	the	total	fees	for	non-audit	
services	provided	by	the	external	auditors,	excluding	non-audit	
fees	for	due	diligence	for	acquisitions	and	other	specific	matters	
noted	below,	should	not	exceed	70%	of	the	average	of	the	total	
fees	for	audit	services	they	provided	in	the	preceding	three-year	
period.	The	policy	is	kept	under	annual	review,	receiving	a	report	at	
each	meeting.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 94

Report of the Audit Committee continued

In	the	year	ended	31	December	2020,	the	total	non-audit	fees	as	a	
percentage	of	the	audit	fees	paid	to	the	external	auditors	was	16%.

The areas which will have their control environment  
reviewed in 2021 are: 

In	addition	to	their	statutory	duties,	KPMG	LLP	is	also	employed	
where,	as	a	result	of	their	position	as	auditors	or	for	their	specific	
expertise,	they	either	must,	or	the	Committee	accepts	they	are	
best	placed	to,	perform	the	work	in	question.	This	is	primarily	
work	in	relation	to	matters	such	as	shareholder	circulars,	Group	
borrowings,	regulatory	filings	and	certain	business	acquisitions	
and	disposals.	In	such	circumstances	the	Committee	will	separately	
review	the	specific	service	requirements	and	consider	any	
impact	on	objectivity	and	independence	of	the	auditors	and	any	
appropriate	safeguards	to	this.	As	such	the	Committee	believes	it	
appropriate	for	these	non-audit	services	to	be	excluded	from	the	
70%	cap	set	out	above.	In	the	year	ended	31	December	2020	no	
work	was	undertaken	by	the	external	auditors	in	respect	of	due	
diligence	for	acquisitions.

	 Cybersecurity.

	 New	acquisitions	and	mergers	to	ensure	that	appropriate,	

commercially	effective	and	highly	compliant	business	practices	
are	in	place.

	 Ongoing	compliance	assurance	over	key	regulations	including	

betting	and	gaming	and	responsibility	requirements,	anti-money	
laundering,	marketing	and	GDPR.	

In	addition,	there	will	be	continued	focus	on	areas	of	the	business	
affected	by	integration	where	changes	in	systems,	personnel	or	
processes	could	lead	to	weaknesses	in	internal	controls	during	
transitional	periods.

Whistleblowing policy

Internal audit and its effectiveness

Internal	Audit	provides	assurance	to	the	Board,	through	the	
Committee,	that	effective	and	efficient	control	processes	are	in	
place	to	identify	and	manage	business	risks	that	may	prevent	the	
business	from	achieving	its	objectives	and	strategy.	The	Committee	
received	quarterly	reports	on	Internal	Audit’s	findings,	including	
their	assessment	of	issues	raised	in	previous	reports.	

The	work	completed	by	Internal	Audit	during	the	year	focused	on	
key	areas	of	the	Group	(disclosed	on	pages	70	to	73	under	Principal	
Risks),	which	included:

	 Reviews	of	Anti-money	Laundering	and	safer	Betting	and	

gaming	processes	across	various	business	units.

The	Group	has	a	formal	whistleblowing	procedure	by	which	
employees	can,	in	confidence,	raise	concerns	about	possible	
improprieties	in	financial	or	other	matters.	This	is	set	out	in	the	
Group’s	Code	of	Conduct	and	is	approved	by	the	Committee.	
The	policy	sets	out	the	type	of	disclosure	which	is	protected	
and	also	specifies	to	whom	disclosures	should	be	made	and	the	
process	that	will	be	followed.	The	Group	actively	encourages	
individuals,	where	they	believe	that	malpractice	has	taken	place,	
to	make	protected	disclosures	either	internally	to	the	Committee	or	
externally	through	an	outsourced	service	provider.

The	Committee	is	satisfied	that	robust	and	appropriate	
arrangements	are	in	place	for	the	proportionate	and	independent	
investigation	of	such	matters	and	for	appropriate	follow-up	action.	

	 Operating	review	of	key	customer	protection	processes	such	as	

Self-Exclusion.	

Committee evaluation

The	Committee	undertook	a	review	of	its	effectiveness	through	
an	online	questionnaire	administered	by	an	external	facilitator	
(Lintstock).	The	review	concluded	that	the	Committee	had	
performed	well	over	the	year	and	that	it	had	a	strong	mix	of	skills	
and	experience	amongst	its	members.	Areas	of	focus	for	the	
coming	year	included	developing	a	succession	plan	for	membership	
and	implementing	the	new	Committee	forward	agenda.	

	 Operating	review	of	purchasing	across	the	Group,	including	the	

Group	Procurement	function.

	 Review	of	key	operational	resilience	capabilities	such	as	retail	IT	

disaster	resilience	and	cybersecurity.

	 Review	of	technology	infrastructure	for	BetMGM.

	 Ongoing	reviews	of	key	financial	controls’	

operating	effectiveness.

	 Ongoing	monitoring	of	key	compliance	controls	such	as	

customer	AML	and	SG	checks,	and	review	of	the	effectiveness	
of	special	controls	in	place	to	protect	customers	during	
Covid-19	lockdowns.	

The	Board,	with	the	support	of	the	Committee,	completed	its	
annual	review	of	the	effectiveness	of	the	system	of	internal	control,	
including	the	effectiveness	of	internal	audit	and	consideration	
of	whether	it	had	the	appropriate	level	of	independence	and	
its	importance	in	assessing	the	company’s	culture.	The	Board	
concluded	that	it	was	satisfied	that	the	system	of	internal	control	
remains	robust	and	have	selected	areas	on	a	risk	basis	for	inclusion	
in	the	2021	Internal	Audit	Plan.	

 Entain plc | Annual Report 2020 Governance95

Accounting and key areas of judgement

Throughout	the	course	of	the	year,	the	Audit	Committee	determined	the	following	areas	of	the	financial	statements	were	of	
significant	interest.	These	issues	were	discussed	with	management	and	the	external	auditors	to	ensure	that	the	required	level	of	
disclosure	has	been	provided	and	that	appropriate	rigour	has	been	applied	where	any	judgement	may	be	exercised.

Matter considered

Action

Separately disclosed items and proforma information

The	Group	separately	discloses	certain	items	in	order	to	
allow	a	clearer	understanding	of	the	underlying	trading	
performance	of	the	business.	In	2020,	the	Group	has	
recorded	a	net	charge	in	respect	of	items	which	have	
been	separately	disclosed	of	£193.8m	after	tax	in	the	
Income	Statement.

In	addition,	proforma	financial	information	and	non-GAAP	
measures	have	been	provided	within	the	Annual	Report	
and	Accounts	to	assist	in	the	articulation	of	the	underlying	
business.	Non-GAAP	measures	relate	to	industry	standard	
KPIs	while	the	provision	of	proforma	information	is	to	aid	
understanding	following	the	implementation	of	IFRS	16.

As	part	of	their	assessment	that	the	treatment	of	separately	
disclosed	items	in	the	financial	statements	is	appropriate,	
the	Committee	have	considered	each	of	the	items	disclosed	
and	challenged,	where	necessary,	the	treatment	adopted	
by	management.	The	Committee	has	also	considered	the	
conclusions	reached	by	KPMG	as	part	of	its	audit	in	this	area	
and	are	satisfied	with	the	treatment	and	disclosure	adopted.

Management’s	use	of	proforma	information	and	non-GAAP	
measures	in	explaining	the	underlying	business	performance	
has	been	considered	by	the	Committee,	along	with	the	views	
of	KPMG	on	their	use	and	prominence.	Whilst	the	Committee	
understands	the	challenges	associated	with	the	use	of	both	
proforma	information	and	non-GAAP	measures,	they	are	
satisfied	with	the	balance	of	the	disclosure	provided.	As	part	
of	their	assessment,	the	Committee	noted	the	improvements	
in	the	use	of	proforma	information	during	the	current	year	
following	the	annualisation	of	the	Ladbrokes	Coral	acquisition	
and	the	implementation	of	IFRS	16.

Carrying value of long-lived assets and depreciable lives

The	Group	has	significant	value	in	enduring	and	indefinite	
life	assets	such	as	UK	brands	and	goodwill	which	need	to	
be	reviewed	for	impairment.	Whilst	impairments	have	been	
recognised	in	2020	against	the	Intertrader	business,	which	
is	held	for	sale,	and	offices	where	the	Group	now	anticipates	
exercising	break	clauses	in	existing	leases,	no	impairment	
has	been	recognised	against	acquired	intangibles.	Given	the	
uncertainty	caused	by	the	Covid-19	pandemic	there	are	
judgements	inherent	in	the	future	forecast	profitability	of	the	
Group’s	Retail	estates.

The	carrying	value	of	all	enduring	and	indefinite	life	assets	
are	tested	for	impairment	annually.	In	reaching	their	
conclusion	that	the	judgements	taken	in	calculating	the	
impairments	recognised	are	appropriate,	the	Committee	
have	reviewed	the	forecasts,	key	assumptions	and	
methodology	adopted	by	management	in	determining	the	
impairment	charges.

As	part	of	this	process	and	in	reaching	their	conclusion	that	
the	current	charges	and	disclosure	are	appropriate,	the	
Committee	have	also	reviewed	KPMG’s	audit	findings.

Note	4.2	in	the	financial	statements	outlines	the	other	accounting	estimates	and	judgements,	in	addition	to	those	described	above,	inherent	in	the	Group’s	 
financial	statements.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 96

Report	of	the	Environmental,	Social	
and Governance	(“ESG”)	Committee

The	Committee	has	been	renamed	the	
Environmental,	Social	and	Governance	
Committee	and	agreed	to	expand	our	
agenda	coverage	on	environmental	and	
social	issues	to	ensure	our	debate	and	
challenge	remains	broad	and	relevant	to	
the	Group’s	activities	and	strategy.”

Virginia McDowell 
Chair	of	the	ESG	Committee

Safeguard

Introduction

In	2020	the	ESG	Committee	(the	“Committee”)	has	monitored	the	
Group’s	responsible	betting	and	gaming,	compliance	governance,	
HSSE,	data	privacy	and	diversity	and	inclusion	activities	and	the	
Company’s	relationships	with	stakeholders	on	these	issues.

During	our	annual	evaluation,	we	reflected	on	the	breadth	of	our	
remit,	the	monitoring	activities	we	undertook	and	the	non-financial	
risks	the	Company	faces.	We	decided	that	the	CSR	Committee’s	
scope	has	evolved	beyond	corporate	social	responsibility	and	
as	a	result	it	has	been	renamed	the	Environmental,	Social	and	
Governance	Committee.	We	further	agreed	to	expand	our	agenda	
coverage	on	environmental	and	social	issues	to	ensure	our	debate	
and	challenge	remains	broad	and	relevant	to	the	Group’s	activities	
and	strategy.

A	key	programme	that	we	considered	and	debated	as	a	Committee	
over	the	year	was	the	Group’s	Sustainability	Charter	that	formed	
part	of	our	relaunch	as	Entain	in	November	2020.	The	Charter	
focuses	on	the	key	cornerstones	of:

	 An	exclusive	focus	on	regulated	markets.

	 Continuing	to	take	the	lead	on	responsible	betting	and	gaming.

	 Pursuing	the	highest	standards	of	corporate	governance.

	 Investing	in	our	people	and	local	communities.

The	Committee	will	return	to	these	themes	over	the	forthcoming	
year	as	it	undertakes	its	monitoring	activities	and	engages	
with	management.

As	part	of	a	wider	review	of	the	Board’s	activities,	it	has	been	
agreed	that	Board,	Audit	and	ESG	Committees	will	monitor	each	
of	the	Principal	Risks	over	the	forthcoming	year.	The	Principal	
Risks	allocated	to	the	Committee	are	health,	safety	and	wellbeing	
of	customers	and	employees	and	the	loss	of	key	locations:	we	will	
review	these	risks,	their	management	and	mitigation	in	depth	with	
relevant	management	during	2021.

The	Committee	has	been	refreshed	with	several	changes	over	the	
year	with	Stephen	Morana	and	Jane	Anscombe	stepping	down	
and	Jette	Nygaard-Andersen	and	David	Satz	joining.	I	would	
like	to	thank	Stephen	and	Jane	for	their	valued	contribution	and	
constructive	challenge.	In	January	2021,	Jette	stepped	down	as	
a	member	of	the	Committee	upon	becoming	Chief	Executive.	
I	am	delighted	that	we	will	still	benefit	from	Jette’s	insight	and	
knowledge,	albeit	from	the	perspective	of	management.	I	would	
also	like	to	welcome	Stella	David	to	the	Committee	upon	her	
appointment	to	the	Board	in	March	2021	–	her	skills	and	experience	
in	consumer	businesses	and	as	a	non-executive	director	will	be	a	
valued	addition	to	our	membership.

Virginia McDowell 
Chair	of	the	ESG	Committee

4	March	2021

 Entain plc | Annual Report 2020 Governance97

The role of the Committee

Committee membership and attendance

The	Committee	oversees	the	Group’s	policies	and	processes	
for	managing	its	ongoing	relationship	with	a	wide	spectrum	
of	stakeholders	(including	customers,	employees,	regulators,	
governments	and	communities).

Key responsibilities of the Committee

	 Review	the	framework	of	ESG	policies	and	controls	for	managing	

the	Group’s	relationships	with	stakeholders.

	 Ensure	that	sufficient	focus	and	resource	is	given	to	

implementing,	monitoring	and	managing	the	Group’s	ESG	
policies	and	processes	and	that	these	remain	effective.

	 Consider	the	appointment	of	third	parties	to	advise	on	ESG	
policies	and	practices	and/or	audit	the	Group’s	ESG	policies.

	 Liaise	and	work	with	the	Board’s	other	Committees	to	ensure	the	

Board’s	duties	and	responsibilities	are	carried	out	effectively.

	 Prepare	an	ESG	report	for	inclusion	in	the	Annual	Report	and	

Accounts	and	oversee	that	any	public	disclosures	on	ESG	
issues	made	by	the	Group	accurately	reflect	the	Group’s	policies	
and	processes.

As	at	31st	December	2020	the	Committee	comprised	four	
members.	Jette	Nygaard-Andersen	stepped	down	from	the	
Committee	on	21	January	2021	upon	becoming	an	Executive	
Director.	Stella	David	will	join	the	Committee	on	4	March	2021	upon	
her	appointment	to	the	Board.

Regular	attendees	at	the	meetings	include	the	Chief	Governance	
Officer,	Director	of	Internal	Audit,	Director	of	Corporate	Affairs,	
Chief	People	Officer	and	heads	of	the	compliance	teams.	

The	Committee	had	four	scheduled	meetings	during	the	year	
and	one	ad-hoc	meeting.	Following	the	Chairman’s	review	of	
the	Board’s	activities,	it	has	been	agreed	that	going	forward	the	
Committee	will	have	six	scheduled	meetings	per	year.

Member
Virginia	McDowell	(Chair)
Jane	Anscombe1
Peter	Isola
Stephen	Morana2
Jette	Nygaard-Andersen3
David	Satz4

Meetings
attended/ 
eligible	to 
attend
5/5
4/4
5/5
1/1
4/4
1/1

The	Committee’s	terms	of	reference	can	be	found	on	the	 
Company’s	website	at	www.entaingroup.com

1.	 Resigned	from	the	Committee	on	10	November	2020.	
2.	 Resigned	from	the	Committee	on	27	February	2020.
3.	 Joined	the	Committee	on	27	February	2020.
4.	 Joined	the	Committee	on	10	November	2020.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 98

 Report of the ESG Committee continued

Activities

Responsible betting and gaming

The	Committee	received	regular	updates	on	the	Group’s	
responsible	betting	and	gaming	programme,	including	safer	
betting	and	gaming	initiatives	during	the	Covid-19	pandemic	
and	the	research	programme	with	Harvard	Medical	School	
focusing	on	patterns	of	internet	betting	and	gaming	behaviour	
and	assessing	the	impact	of	Entain’s	safer	betting	and	
gaming	tools.

One	element	of	the	new	Sustainability	Charter	is	the	link	
between	remuneration	and	responsible	betting	and	gaming.	
During	the	year	the	Board	agreed	to	include	a	change	to	the	
Group-wide	annual	bonus	structure	to	include	a	15%	weighting	
on	safer	betting	and	gaming	deliverables	from	2021.	As	part	of	
this	new	metric,	the	Committee	has	agreed	to	regularly	monitor	
the	performance	and	delivery	of	safer	betting	and	gaming	
project	metrics	and	opine	to	the	Remuneration	Committee	on	
their	performance	as	part	of	the	Remuneration	Committee’s	end	
of	year	deliberations	on	bonus	outcomes.

Further	information	on	the	responsible	betting	and	gaming	
remuneration	metric	is	outlined	on	page	104	of	the	Directors’	
Remuneration	Report.

Compliance governance

The	Committee	received	quarterly	reports	on	international,	UK,	
retail	and	digital	compliance	developments	and	monitoring	of	the	
Group’s	compliance	management.	It	further	received	updates	
on	the	Group’s	anti-money	laundering	programme	across	the	
different	jurisdictions	of	operation.

Privacy and data protection 

Regular	updates	on	data	privacy	and	protection	were	given	
to	the	Committee,	including	issues	arising	from	requests	to	
share	responsible	betting	and	gaming	data	with	regulators	
and	developments	in	regulatory	and	legal	enforcement	activity.	
The	Committee	reviewed	and	approved	an	updated	Group	Data	
Retention	Policy	and	considered	the	impact	of	Brexit	on	data	
transfer	restrictions.

Health, Safety,Security and the Environment (“HSSE”)

HSSE	performance	was	monitored	by	the	Committee	through	
regular	updates	on	the	Group’s	HSSE	performance	indicators	
and	initiatives.	The	Committee	reviewed	and	approved	the	
proposed	HSSE	strategy	for	2021	as	well	as	agreeing	the	
Group’s	HSSE	KPIs	for	the	forthcoming	year.

During	lockdown,	the	Committee	received	updates	from	
management	on	business	continuity	and	health	and	safety	
activities	to	support	retail	operations	and	keep	colleagues	safe	
and	secure.	Briefings	on	employee	wellbeing	programmes	and	
training	for	working	safely	at	home	were	also	given	over	the	
course	of	the	year.

Diversity and inclusion

The	Committee	received	quarterly	reports	on	the	Group’s	
diversity	and	inclusion	performance,	with	deeper	briefings	 
on	different	initiatives	both	within	and	outside	the	Company.

Other reviews

The	Committee	oversaw	the	annual	CSR	(now	ESG)	report,	
reviewing	the	content	and	giving	feedback	to	management	on	
its	content.	

The	annual	Modern	Slavery	Act	(“MSA”)	statement	was	
considered	by	the	Committee,	who	recommended	its	approval	
to	the	Board.	The	Committee	further	recommended	that	a	
working	group	be	established	to	review	the	proposed	legislative	
changes	with	regard	to	the	MSA	statement	following	the	UK	
government’s	recent	consultation.

Committee evaluation

The	Committee	undertook	a	review	of	its	effectiveness	
through	an	online	questionnaire	administered	by	an	external	
facilitator	(Lintstock).	Feedback	from	the	review	was	that	the	
Committee	had	performed	strongly,	with	good	engagement	
from	its	members	and	management.	Areas	of	focus	included	
greater	coverage	of	environmental	performance	and	diversity	
and	inclusion	in	2021	and	to	ensure	that	the	different	areas	of	
compliance	governance	received	an	annual	deep	dive.

Another	theme	arising	from	the	review	was	the	broad	 
remit	of	the	Committee.	In	response	the	meeting	time	was	
increased	for	the	Committee	and	it	was	agreed	that	the	
CSR	Committee	be	renamed	the	“Environmental,	Social	and	
Governance”	Committee.

 Entain plc | Annual Report 2020 Governance Nomination	Committee	Report

99

Over	the	year	the	Committee	reflected	
on	the	composition	of	the	Board	and	how	
its	skills	and	experience	could	support	
the	updated	strategy	and	priorities	that	
culminated	in	the	relaunch	of	the	Group	
as	Entain.”

J M Barry Gibson
Chair	of	the	Nomination	Committee

	Establish

Introduction

The	Committee	and	subsequently	the	Board	considered	these	
suggestions	with	a	view	to	the	composition	and	dynamics	of	
the	Board	as	well	as	how	they	would	support	the	delivery	of	the	
Group’s	strategy	and	recommended	both	appointments	to	proceed.	
Sandeep	will	join	the	Board	during	2021.

Over	the	year	the	Committee	reflected	on	the	composition	of	the	
Board	and	how	its	skills	and	experience	could	support	the	updated	
strategy	and	priorities	that	culminated	in	the	relaunch	of	the	Group	
as	Entain.	As	a	result,	we	appointed	David	Satz	as	an	independent	
Non-Executive	Director	and	Robert	Hoskin	as	an	Executive	
Director	to	the	Board.	Both	bring	huge	expertise	in	regulatory	
and	legislative	matters	and	the	appointment	of	Robert	as	Chief	
Governance	Officer	reinforces	the	importance	of	governance	in	our	
long-term	growth	plans.

In	my	Chairman’s	letter	I	noted	that	this	year	has	seen	substantial	
changes	on	the	Board	–	with	the	retirement	of	my	predecessor	Lee	
Feldman	in	February	and	the	Group’s	longstanding	Chief	Executive	
Kenny	Alexander	in	July.	With	Kenny’s	retirement,	our	long-term	
succession	process	enabled	us	to	appoint	Shay	Segev,	previously	
the	Group’s	Chief	Operating	Officer,	as	Chief	Executive.	

In	January	2021,	Shay	gave	his	notice	to	leave	Entain	to	become	
CEO	of	a	private	company.	We	were	faced	with	a	highly	unusual	
situation	of	finding	his	successor	whilst	in	an	offer	period,	following	
a	proposal	from	MGM	Resorts	International	to	acquire	the	Group	
that	had	been	rejected	by	the	Board.	

The	Committee	played	a	pivotal	role	in	the	succession	of	our	new	
CEO	Jette	Nygaard-Andersen,	being	mindful	of	the	need	for	a	
rigorous	selection	process	alongside	the	wish	to	make	a	timely	
appointment	of	a	strong	and	effective	CEO	to	lead	the	Group	
following	a	takeover	approach	(see	page	80	to	learn	more	about	
our	succession	and	selection	process).	In	Jette’s	discussions	with	
the	Committee	and	Board	during	the	CEO	selection	process,	Jette	
reflected	that	the	role	of	Rob	Wood	be	expanded	to	include	Deputy	
CEO,	with	additional	responsibility	for	the	Group’s	retail	operations	
and	M&A	activities.	She	further	supported	the	appointment	of	
Chief	Operating	Officer	Sandeep	Tiku	to	the	Board	as	an	Executive	
Director	in	recognition	of	the	importance	of	the	Group’s	operating	
platform	to	Entain’s	continued	success.	

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 100

Nomination Committee Report continued

Towards	the	end	of	2020,	our	Senior	Independent	Director	Stephen	
Morana	indicated	his	intention	to	step	down	from	the	Board	to	
pursue	his	executive	career.	The	Committee	engaged	external	
search	consultants	to	facilitate	the	search	process;	amongst	the	
candidates	shortlisted	for	the	role	was	Stella	David	who	had	
served	on	the	Homeserve	board	with	me	as	Senior	Independent	
Director.	Given	our	prior	working	relationship,	the	Committee	
determined	that	an	enhanced	assessment	process	be	followed	
and	asked	the	wider	Board	to	interview	and	consider	Stella	
alongside	other	shortlisted	candidates.	I	am	pleased	to	report	that	
the	Board	considered	Stella’s	experience	as	chair	of	C&J	Clark,	
Senior	Independent	Director	of	Homeserve	and	her	previous	non-
executive	director	roles	to	make	her	an	excellent	fit	for	Entain	and	
she	joins	us	as	Senior	Independent	Director	on	4th	March	2021.	

During	the	search	for	the	successor	to	Stephen	we	identified	
Vicky	Jarman	as	an	impressive	candidate,	with	deep	experience	
in	finance	and	prior	non-executive	roles.	The	Committee	felt	that	
Vicky	would	be	a	strong	addition	to	the	Board,	offering	challenge	
and	insight	as	we	implement	our	strategy	and	plans	for	growth.	
Vicky	will	join	the	Board	as	an	independent	Non-Executive	Director	
on	4th	March	2021.

In	the	autumn	I	reflected	on	the	remit	and	operation	of	the	
Nomination	Committee.	I	have	expanded	its	membership	to	include	
the	Chairs	of	each	of	the	Board	Committees	to	further	broaden	our	
view	of	the	skills	and	stakeholder	expertise	needed	in	any	future	
Board	appointments	and	our	wider	considerations	on	diversity.	
I	have	formalised	meetings	of	the	Non-Executive	Directors	in	
“executive	session”	into	a	Chairman’s	Committee	and	have	moved	
our	regular	succession	planning	activities	for	Executive	Directors	
and	senior	management	to	the	Chairman’s	Committee	in	order	that	
all	Non-Executive	Directors	can	engage	and	input	into	this	process.

J M Barry Gibson 
Chair	of	the	Nomination	Committee

4	March	2021

Our CEO selection process 

Working	with	external	headhunters,	the	Committee	ran	an	
accelerated	selection	process,	considering	the	skills	and	
availability	of	external	candidates	and	undertaking	extensive	
interview	and	psychometric	testing	of	Jette	Nygaard-Andersen	
who	had	previously	been	identified	as	a	potential	CEO	
candidate	whilst	serving	as	a	Non-Executive	Director.	

This	process	confirmed	Jette	to	be	an	outstanding	candidate	to	
replace	Shay,	with	her	deep	experience	of	media,	entertainment,	
sport	and	digital	businesses	which	the	Committee	felt	was	a	
strong	fit	given	the	evolution	of	Entain	into	an	entertainment	
focused	company.

The role of the Committee

The	Committee	actively	reviews	the	composition	and	diversity	
of	the	Board	and	senior	management	and	leads	its	succession	
process.	It	monitors	the	independence	and	time	commitment	of	
the	Group’s	Non-Executive	Directors	and	ensures	that	a	rigorous	
evaluation	of	the	Board’s	effectiveness	and	performance	is	
undertaken	at	least	annually.

Key responsibilities of the Committee

	 Leading	a	rigorous	and	transparent	procedure	for	

Board	appointments.

	 Regularly	reviewing	and	refreshing	the	Board’s	composition,	

taking	into	account	the	length	of	service	of	the	Board	as	a	whole,	
in	order	for	it	to	remain	effective	and	able	to	operate	in	the	best	
interests	of	shareholders.

	 Ensuring	plans	are	in	place	for	orderly	succession	to	positions	
on	the	Board	and	overseeing	succession	planning	for	senior	
management,	including	the	Company	Secretary.

	 Overseeing	the	development	of	a	diverse	pipeline	for	succession.

	 Working	and	liaising	with	other	Board	Committees	as	

appropriate,	including	with	the	Remuneration	Committee	with	
respect	of	any	remuneration	package	to	be	offered	to	new	
appointees	to	the	Board.

The	Committee’s	terms	of	reference	can	be	found	on	the	 
Company’s	website	at	www.entaingroup.com

Committee membership and attendance

As	part	of	the	review	of	the	Committee’s	way	of	working,	it	was	
agreed	that	membership	consist	of	the	Senior	Independent	Director	
and	the	chairs	of	each	of	the	Board	Committees.

The	Committee	had	two	scheduled	meetings	during	the	year	with	
a	further	two	ad-hoc	calls.	It	has	been	agreed	that	going	forward	
the	Committee	will	have	three	scheduled	meetings	per	year	with	
further	meetings	held	upon	request	or	to	meet	the	demands	of	
the	business.

Member
Barry	Gibson	(Chair)
Jane	Anscombe1
Pierre	Bouchut2
Virginia	McDowell2
Stephen	Morana
Lee	Feldman3

Meetings 
attended/ 
eligible	to 
attend
4/4
4/4
3/3
3/3
4/4
1/1

1.	 Resigned	from	the	Committee	on	31	December	2020.
2.	 Joined	the	Committee	on	20th	October	2020.
3.	 Resigned	from	the	Committee	on	27th	February	2020.

Stephen	Morana	will	be	stepping	down	from	the	Board	(and	the	
Committee)	on	4th	March	2021.	Stella	David	will	join	the	Committee	
from	that	date	in	her	role	as	Senior	Independent	Director.

 Entain plc | Annual Report 2020 Governance101

Independence

The	Committee	considered	the	independence	of	each	Non-
Executive	Director	as	part	of	its	recommendation	to	the	Board	
for	Director	re-election.	In	making	this	recommendation,	
the	Committee	also	considered	the	time	commitment	
and	performance	evaluation	of	each	Director	standing	
for	appointment.

Diversity

The	Committee	continued	to	appraise	appointments	to	the	
Board	from	the	perspective	of	its	commitment	to	diversity,	
particularly	with	respect	to	gender	and	ethnicity,	in	its	
composition	and	succession	plans.	With	the	appointment	of	
David	Satz	in	November,	the	proportion	of	women	on	the	Board	
at	31	December	2020	decreased	to	30%;	however,	with	the	
further	changes	to	the	Board	and	the	addition	of	two	female	
Non-Executive	Directors	this	proportion	will	increase	to	40%	at	
4	March	2021.

Further	information	on	gender	balance	amongst	the	
Group’s	senior	management	can	be	found	on	page	45	of	the	
Strategic	Report.

During	the	year	the	Committee	reflected	on	the	
recommendations	of	the	Parker	Review	steering	committee	
into	the	Ethnic	Diversity	of	UK	Boards.	As	at	31	December	
2020	the	Board	did	not	have	an	ethnically	diverse	composition	
but	with	the	appointment	of	Sandeep	Tiku	we	will	meet	the	
Review’s	target	of	at	least	one	Director	from	an	ethnic	minority	
background	by	the	end	of	2021.	

As	part	of	the	Chairman’s	review	of	the	Committee	and	Board’s	
ways	of	working,	it	is	proposed	that	diversity	objectives	and	
performance	of	the	Group	will	have	greater	agenda	time	at	the	
Board,	with	regular	discussions	at	the	ESG	Committee.

Activities

Board appointments

As	outlined	in	the	introduction	to	this	report,	the	Committee	
led	the	process	for	the	appointment	of	new	Directors.	
Russell	Reynolds,	an	external	search	consultant,	was	engaged	to	
facilitate	the	search	and	selection	process	for	our	Non-Executive	
Director	appointments	and	the	successor	Senior	Independent	
Director.	Russell	Reynolds	further	assisted	the	Committee	with	
the	succession	for	the	Chief	Executive	role	after	the	resignation	
of	Shay	Segev	by	interviewing,	assessing	and	benchmarking	
Jette	Nygaard-Andersen	as	a	strong	internal	candidate	for	
the	role.

Russell	Reynolds	Associates	have	no	other	connection	with	the	
Company	or	individual	Directors	and	are	accredited	under	the	
enhanced	voluntary	code	of	conduct	for	Executive	search	firms.

Board composition and Board Committees

To	assist	in	succession	planning	for	Non-Executive	Director	
appointments	and	Committee	membership,	the	Committee	
considered	the	skills,	experience	and	tenure	of	current	Non-
Executive	Directors	and	reflected	on	how	this	skillset	enabled	
the	Board	to	execute	the	Group’s	strategy,	fulfil	the	tasks	and	
activities	of	its	Committees	and	meet	future	challenges.

During	the	year	the	Committee	considered	membership	of	each	
Board	Committee	in	light	of	Board	changes	and	recommended	
the	following	changes:

	 Virginia	McDowell	to	stand	down	from	the	Audit	Committee.

	 Jane	Anscombe	to	stand	down	from	the	CSR	(now	ESG)	

Committee	and	join	the	Audit	Committee.

	 David	Satz	to	join	the	CSR	(now	ESG)	Committee.

The	Committee	further	recommended	that	Stella	David	join	the	
Remuneration	and	ESG	Committees	and	that	Vicky	Jarman	join	
the	Audit	and	Remuneration	Committees	when	they	become	
Non-Executive	Directors	in	March	2021.

Committee evaluation

An	annual	review	of	the	Committee’s	performance	and	
effectiveness	was	held	at	the	end	of	the	year	using	a	questionnaire	
facilitated	by	an	external	board	review	firm	(Lintstock).	In	addition	
to	its	performance	over	the	year,	the	Committee	was	asked	to	
reflect	on	the	proposals	arising	from	the	Chairman’s	review.	
The	evaluation	concluded	that	the	Committee	was	working	
effectively	but	the	unprecedented	turnover	on	the	Board,	together	
with	the	dynamic	nature	of	our	sector	meant	that	succession	
planning	should	remain	a	key	area	of	focus	for	the	Committee.	
The	review	further	noted	that	the	proposals	recommended	by	
the	Chairman	were	viewed	positively	and	would	strengthen	the	
Committee’s	performance.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 102

Directors’ Remuneration Report

2020 Group performance 

2020 has seen Entain once more deliver strong financial 
and operational performance. This has been despite the 
challenging environment brought about by the Covid-19 
pandemic and is testament to the talent and resilience of all 
our people. In November we announced our new name along 
with our two core strategic pillars of growth and sustainability.

Key 2020 performance highlights include:

  Online NGR up 28% at constant currency.

  20 consecutive quarters of double-digit online net gaming 

revenue growth.

  Growth and market share gains across all our major 

markets and in particular in Australia, Brazil, Georgia and 
Italy and from partypoker.

  Our joint venture in the US, BetMGM, now live in 12 

states with market share up to approximately 18% in its 
live markets.

  Group underlying EBITDA up 11% at £843.1m.

  Online underlying EBITDA up 50% at £803.5m reflecting 
both the shift to online during the pandemic and good 
sports margins.

  The launch of our Sustainability Charter which reinforces 
the Group’s commitment to delivering industry best in 
class ESG.

Annual Statement from the 
Remuneration Committee Chair 
On behalf of the Board, I am pleased to present the Directors’ 
Remuneration Report for the year ended 31 December 2020.

The Report is presented to shareholders in my capacity as 
Chairman of the Board in the absence of a Remuneration 
Committee Chair. Jane Anscombe, our previous Remuneration 
Committee Chair, stepped down at the end of December. 
Immediately following Jane’s departure we received an offer for 
the Company from MGM Resorts International (“MGMRI”) and 
during this period the Board felt it would be inappropriate to start 
the search for Jane’s replacement until we had clarity as to the 
outcome of this offer. Furthermore, the departure of Shay Segev as 
CEO for a lucrative outside opportunity led the Board to reflect on 
our reward structure and our ability to attract and retain talent in 
a competitive market. Following MGMRI’s announcement that they 
did not intend to bid, we commenced a search for a new Committee 
Chair. We are close to completing this search process and intend to 
shortly announce this appointment. 

I would like to start the Report by thanking Jane Anscombe for the 
huge contribution she made to the Committee during her tenure. 
Jane’s hard work and engagement on the Company’s remuneration 
enabled Entain to become a stronger company.

Following approval of our Remuneration Policy at our AGM 
on 24 June 2020, this year we will be asking shareholders to 
vote on our Annual Report on Remuneration at our 2021 AGM. 
This summarises remuneration outcomes for 2020. It also explains 
how we intend to apply the Remuneration Policy (which is set out in 
our 2019 Directors’ Remuneration Report and can be found on the 
Company’s website at www.entaingroup.com) for 2021.

The Committee remain very aware of the need to provide attractive 
remuneration packages that facilitate the hiring and retention of 
the best people globally. This is vital to enable Entain to achieve 
its vision to be the world leader in sports betting and gaming 
entertainment. We have been actively reviewing our remuneration 
offering (see more information in the Chairman’s introduction on 
page 8) and expect this to continue to be a key focus for our next 
Committee Chair. 

Contents

Annual Statement from the Remuneration 
Committee Chair

Executive remuneration at Entain

Remuneration in context

Annual Report on Remuneration

Summary of performance

Implementation of the Remuneration Policy for 
Executive Directors in 2021

Chairman and Non-Executive Directors

The Remuneration Committee

Page 102

Page 106

Page 108

Page 110

Page 114

Page 116

Page 118

Page 120

 Entain plc | Annual Report 2020 Governance103

Remuneration actions taken in response to Covid-19

Looking ahead to 2021

I wanted to take this opportunity to remind you of the actions the 
Committee took in response to the Covid-19 pandemic:

  Salaries and fees – On 1 May 2020, we announced that our 

Board of Directors and the members of the Group’s Executive 
Committee (ExCo) had voluntarily agreed to take a 20% 
reduction in base salary and fees for three months. 

  2020 annual bonus – The Executive Directors and ExCo 
members at the same time decided to waive any bonus 
entitlement for 2020.

  2020 LTIP – Our 2020 LTIP awards would typically have been 

made in the middle of March. At this time the Entain share price 
had fallen significantly as a result of Covid-19. The Committee 
was conscious that granting share awards at this point could 
have led to unintended gains at vesting. As a result, the grant 
was postponed until June when the share price had substantially 
recovered. Nevertheless, the terms of the awards still provide the 
Committee with the ability to review the outcome at vesting and 
to make appropriate adjustments if it concludes that participants 
have benefited from ‘windfall gains’.

Remuneration in 2020

As set out above, the Executive Directors did not participate in 
the annual bonus for 2020. The strong financial and operational 
performance achieved still fed into the annual bonus outcomes for 
our broader colleague population. The Committee is pleased that 
the commitment and hard work which all our people have shown, 
during what have been very testing times, can be recognised in 
this manner.

Our performance in 2020 continued the strong trajectory which 
we have shown over the last few years. Robust EPS growth over 
the period 2018–20, coupled with out-performance of the broader 
FTSE index, led to the vesting of the 2018 LTIP award at 89.8% 
of maximum.

The Committee recognises the need to ensure this pay-out can 
be justified based on the wider experience of our shareholders, 
colleagues, and other stakeholders. In doing so, the Committee 
considered Entain’s share price performance over the period – 
up 22.5% including a 28% increase in 2020 – our financial and 
operational performance, and the excellent progress that we 
have made on our sustainability and responsible betting and 
gaming agenda. Taking all this into account, the Committee was 
comfortable that the 2018 LTIP outcome was fair and appropriate, 
reflecting underlying business performance and being aligned with 
the experience of our shareholders and other stakeholders over 
this period.

Directors’ salaries

Salaries for the Executive Directors for 2021 are set out below.

Annual bonus – new performance metrics

The overall structure of the annual bonus remains fit for purpose 
and therefore we are not proposing any major changes for 2021. 
However, I am pleased to say that we have introduced a new non-
financial metric to reflect the importance of ESG to our business 
and in particular, responsible betting and gaming. This metric will 
represent 15% of the overall bonus opportunity. 

We unveiled our new Sustainability Charter in our strategy 
presentation of 12 November 2020. Entain’s focus on responsible 
betting and gaming is fundamental to our long-term strategy to 
deliver sustainability and growth and is instilled in our internal 
culture and values. At the same event, we launched our new 
Advanced Responsibility & Care (“ARC”) programme, which will 
utilise our advanced, proprietary technology to continuously 
enhance and personalise the protection of our customers.

To reflect this focus, the Committee consider that there are now 
metrics available which allow for a robust, measurable and 
consistent assessment of our progress in this area and so we 
believe that it is the right time to introduce a responsible betting 
and gaming metric into the annual bonus. This is specifically 
focused on the delivery of new responsible betting and gaming 
features to improve our systems and processes and ultimately 
detect and prevent problematic play.

Half (7.5% of the total bonus) will relate to the UK market and 
the other half of this metric will relate to international markets. 
The business has engaged a leading gambling harm minimisation 
consultancy to review and evaluate the delivery of these projects. 
In addition, the Committee will also receive input from our ESG 
Committee, who will have overall oversight of the projects. 
Further information is provided on page 117.

In terms of the financial measures, we are retaining profit as a 
measure in a similar proportion to previous years (60%). This will 
however move to Operating Profit from EBITDA, reflecting that 
the latter will become less relevant post-IFRS 16. The remaining 
25% of the bonus will be determined by a Growth in Online Net 
Gaming Revenue (“NGR”) measure, a change from Net Debt. 
The Committee believes this change is appropriate as NGR is 
one of our key performance indicators and growing this metric, 
in particular in relation to our online business, is fundamental to 
driving shareholder value. 

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 104

Directors’ Remuneration Report continued

Long-Term Incentive Plan

Minor changes were made to our LTIP performance metrics last 
year in order to place greater emphasis on our performance 
relative to our peers. The Committee has reviewed these metrics 
and is comfortable that they remain appropriate, with only a 
minor change to the broad based TSR comparator group used. 
The metrics for the 2021 awards will therefore be:

  One-third Cumulative EPS;

  One-third Relative Total Shareholder Return vs. the FTSE 100. 
(a change from the FTSE 51 – 150 reflecting Entain’s current 
membership of the FTSE 100 Index).

Kenneth Alexander  
(CEO until 17 July 2020)

As announced on 16 July 2020, Kenneth Alexander retired from the 
position of CEO, on 17 July 2020, after 13 years with the Group, 
being succeeded by Shay Segev, formerly Entain’s Chief Operating 
Officer. Kenneth remained available in the period following his 
retirement to ensure a smooth handover. The Committee gave 
careful consideration to the treatment of Kenneth’s remuneration 
arrangements, taking into account that Kenneth has subsequently 
retired from work and has not taken up another full-time role 
elsewhere. Full details are given in the section Payments for loss of 
office on page 113, but in summary:

  One-third Relative Total Shareholder Return vs. a bespoke group 

  The Committee negotiated a payment in lieu of notice equivalent 

of sectoral peers.

to six months’ salary, reduced from 12 months.

  Given Kenneth’s retirement, the Committee was comfortable 

that he should be treated as a good leaver in accordance with 
the Remuneration Policy and the provisions of the ADBP and 
LTIP rules.

  In line with our post-employment shareholding requirement 
policy, Kenneth will be required to meet his full shareholding 
requirement of 400% of salary for two years following 
his departure. 

Shay Segev  
(CEO from 17 July 2020 – 21 January 2021)

On appointment to the role of CEO, Shay Segev’s remuneration 
package and incentive opportunities were fully aligned with our 
Remuneration Policy. After careful consideration, the Committee 
agreed an annual base salary of £675,000, a reduction from the 
salary of the former CEO, reflecting that this was Shay’s first 
CEO role.

As announced on 11 January 2021, Shay resigned from Entain, to 
take up a new role. He stepped down from the Board on 21 January 
and will leave employment on 8 July 2021. In line with our 
Remuneration Policy:

  Shay’s salary and benefits will continue up to the date of 

termination; his salary remained unchanged at 1 January 2021.

  Outstanding awards under the LTIP will lapse when he leaves 

employment of the Group in July 2021.

  No annual bonus is payable in respect of 2021.

  In line with our post-employment shareholding requirement 
policy, Shay will be required to meet his full shareholding 
requirement of 400% of salary for two years following 
his departure. 

Full details will be disclosed in the 2021 Remuneration Report.

The Committee will evaluate the positioning of the share 
price when it comes to grant the LTIP awards in early 2021. 
Should uncertainty and volatility related to Covid-19 still be a factor 
at that time, the Committee will consider the appropriate course of 
action to ensure that Executive Directors are not provided with the 
potential for ‘windfall gains’.

Board changes

Jette Nygaard-Andersen  
(CEO from 21 January 2021)

As announced on 21 January 2021, Jette Nygaard-Andersen was 
appointed as CEO to replace Shay Segev. Jette’s remuneration 
package and incentive opportunities are fully aligned with our 
Remuneration Policy. The Committee agreed an annual base 
salary of £750,000. This reflects Jette’s extensive experience in 
senior executive positions, her deep knowledge of Entain given her 
previous role as a Non-Executive Director and the very competitive 
global market for talent in which Entain operates.

Rob Wood  
(CFO & Deputy CEO)

In addition to his existing responsibility as CFO, Rob Wood was 
appointed as Deputy CEO with effect from 21 January 2021. 
To reflect the significant increased scope of his role and Rob’s 
excellent performance during 2020, including acting swiftly to 
understand and mitigate as far as possible the economic shock 
of the Covid-19 lockdown, the Committee agreed an increase 
in Rob’s salary to £525,000. His remuneration package and 
incentive opportunities are unchanged and are in line with our 
Remuneration Policy.

Robert Hoskin  
(Chief Governance Officer from 1 January 2021)

Robert Hoskin’s appointment to the Board was announced 
on 22 October 2020. His remuneration package and incentive 
opportunities are fully aligned with our Remuneration Policy. 
After careful consideration, the Committee agreed an annual base 
salary of £400,000.

Sandeep Tiku  
(Chief Operating Officer)

As announced on 21 January 2021, Sandeep Tiku, our Chief 
Operating Officer, will join the Board during 2021. His remuneration 
package and incentive opportunities will be fully aligned with our 
Remuneration Policy. After careful consideration, the Committee 
agreed an annual base salary of £500,000.

 Entain plc | Annual Report 2020 Governance105

Shareholder engagement 

We remain committed to maintaining an open and transparent 
dialogue with our shareholders and we specifically engaged with 
our major investors in May 2020 to explain the remuneration 
actions we were taking in response to the Covid-19 pandemic. 
I would like to thank all shareholders for their constructive input and 
for the support we received at our 2020 AGM, with 95% and 93% 
of votes cast in favour respectively, for our Policy and our Annual 
Report on Remuneration. Ongoing dialogue with shareholders on 
executive remuneration is greatly valued, with feedback discussed 
by the Committee and used to inform future decision making 
and we will of course continue to engage with shareholders 
going forward.

Conclusion

Through challenging external circumstances in 2020, Entain has 
continued to perform strongly, delivering robust and sustainable 
performance. The Committee have sought to make decisions which 
effectively drive and support our growth strategy, while aligning 
with UK best practice remuneration and governance standards. 
We are committed to enabling Entain’s future success by investing 
in the very best talent we can. 

I hope that you find the report clear and informative, and that the 
Committee has your support at the forthcoming AGM.

J M Barry Gibson 
Chairman 

4 March 2021 

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 106

Directors’ Remuneration Report continued

Executive remuneration at Entain
The remuneration framework for Executive Directors at Entain is intended to incentivise them to execute on the Company’s 
strategy and create long-term sustainable value for shareholders. It is simple, focused and aligned with key financial and strategic 
business goals.

Year 1

Year 2

Year 3

Year 4

Year 5

Fixed 
Pay

Base salary

Benefits

Pension

Total
pay

Annual  
Bonus

One-year performance period

Key financial and  
non-financial metrics

Malus provisions apply

Three-year deferral period

No further performance conditions

Clawback provisions apply

LTIP

Three-year performance period

Key financial and total shareholder return metrics

Malus provisions apply

Two-year holding period

No further performance  
conditions

Clawback provisions apply

2020 – Executive Directors’ remuneration

£000s
Shay Segev (CEO 17 July 2020 – 21 January 2021)
Rob Wood (CFO & Deputy CEO)
Kenneth Alexander (CEO until 17 July 2020)

Base Salary
301
408
413

Benefits
2
15
45

Pension
–
18
–

Annual 
Bonus
–
–
–

LTIP
–
270
1,222

Total 
303
711
1,680

2020 – Incentive outcomes

2018-20 LTIP

Threshold 
191p

Threshold 
Median

Cumulative EPS 
(50%)

Relative TSR 
(50%)

Overall outcome

Stretch 
224p

Outcome 
216.1p

Stretch 
UQ

Outcome 
29.7%

81.8%  
of maximum

97.7%  
of maximum

89.8%  
of maximum

 Entain plc | Annual Report 2020 Governance107

2021 – Executive Directors’ remuneration

Fixed Pay

Annual Bonus

Long-Term Incentive Plan

Jette Nygaard-
Andersen (CEO from 
21 January 2021)

Salary – £750,000
Standard benefits
Pension – none

Rob Wood (CFO & 
Deputy CEO from  
21 January 2021)

Salary – £430,000 to  
20 January 2021, £525,000 from  
21 January 2021 (due to increase in 
responsibilities)
Standard benefits
Pension – 4.5% of salary

Max. opportunity – 250% of salary
Target opportunity – 125% of salary

Max. opportunity – 300% of salary

Max. opportunity – 200% of salary
Target opportunity – 100% of salary

Max. opportunity – 250% of salary

Robert Hoskin (CGO)

Salary – £400,000
Standard benefits
Pension – none

Sandeep Tiku (COO 
joining the Board in 
2021)

Salary – £500,000
Standard benefits
Pension – none

Shay Segev (CEO until 
21 January 2021) 

Salary – £675,000
Standard benefits
Pension – none

Performance  
measures

n/a

Framework

n/a

Material changes  
from 2020

Increase in salary for the CFO 
reflecting his additional role as 
Deputy CEO

Max. opportunity – 200% of salary
Target opportunity – 100% of salary

Max. opportunity – 250% of salary

Max. opportunity – 200% of salary
Target opportunity – 100% of salary

Max. opportunity – 250% of salary

n/a

n/a

60% Operating profit
25% Growth in Online NGR
15% Responsible betting and gaming

Half deferred into shares for three 
years 
Malus and clawback provisions
Overarching Committee discretion 

Introduction of responsible betting 
and gaming measure
Change from Net Debt to Growth in 
Online NGR

1/3rd cumulative EPS
1/3rd relative TSR vs. FTSE 100
1/3rd relative TSR vs. bespoke 
group of sectoral peers

Two-year holding period
Malus and clawback provisions
Overarching Committee discretion 

No changes

Performance metrics and link to strategy
The table below sets out how each of the performance metrics used in our incentive plans, links to our two strategic pillars of Growth 
and Sustainability. More information about our strategic pillars is set out in the Strategic report on pages 24-25.

Growth

Sustainability

Link to Strategic pillars

Performance metric

Operating profit

Growth in Online NGR

Responsible betting and gaming

Earnings per share

Total shareholder return

Read more about our new strategy:
pages 24–25

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 108

Directors’ Remuneration Report continued

Remuneration in context
Committed to good governance

When considering executive remuneration, the Committee takes into account a wide range of factors including legal and regulatory 
requirements, associated guidance, and the views of shareholders and their representative bodies. How the Committee addresses the 
following principles, taken from the 2018 UK Corporate Governance Code, is set out below.

Clarity

  Our remuneration framework is structured to support the financial and strategic objectives of the 

Company, aligning the interests of our Executive Directors with those of shareholders.

  We are committed to transparent communication with all our stakeholders, including shareholders – 

page 86 sets out more details of how we engage with shareholders.

Simplicity

Risk

  We operate a simple, but effective remuneration framework.

  The annual bonus and LTIP reward performance against key measures of success for the business.

  There is clear line of sight for management and shareholders.

  Our incentives are structured to align with the Company’s risk management framework.

  Three-year deferral under the annual bonus and the two-year holding period on LTIP awards create long-

term alignment, as do our within- and post-employment shareholding guidelines.

  Both incentives also incorporate robust performance targets, malus and clawback provisions, and 

overarching Committee discretion to adjust formulaic outcomes.

Predictability

  The Remuneration Policy clearly sets out the possible future value of remuneration which Executive 

Directors could receive, including the impact of share price appreciation of 50%.

Proportionality

  There is clear alignment between the performance of the Company and the rewards available to 

Executive Directors.

  Incentive elements are closely aligned to our strategic goals, transparent and robustly assessed, with the 
Committee having full discretion to adjust outcomes to ensure they align with overall Entain performance.

Alignment  
to culture

  We are committed to effective stakeholder and colleague engagement, part of which is ensuring that the 

Committee sees all relevant data relating to pay and conditions in the wider workforce.

  Operating responsibly towards our customers is fundamental to the way in which Entain operates and 

remuneration outcomes are reviewed in the light of actions taken in support of our responsible betting and 
gaming agenda.

  This year we are introducing a specific responsible betting and gaming metric into our annual bonus 
to reflect its importance to our sustainability and demonstrate a clear link between remuneration 
and our culture. The Committee will also take broader Environmental, Social and Governance (“ESG”) 
considerations into account and may apply discretion if necessary when assessing the appropriateness of 
incentive outcomes.

Understanding our colleague context

Actions as a result of the Covid-19 pandemic

Our people are vital to our business. At Entain, we believe 
in fairness throughout the Company. The Group operates a 
number of general principles applied to all levels.

  We will provide a competitive package compared to the 

relevant market for each colleague.

  We will ensure colleagues can share in the success of the 
business, where appropriate, through performance-based 
variable remuneration and the launch in 2021 of an all-
employee Sharesave plan.

  We aim for transparency and a fair cascade of remuneration 

throughout the Group.

The Covid-19 pandemic has impacted our colleagues as it has 
everyone in 2020. Our people working in shops and stadia were 
unable to work due to lockdowns and those based in offices have 
been working from home. We have been incredibly proud of how 
our people have reacted to these challenges. Their health, safety 
and wellbeing were our priority throughout. For those people 
placed on furlough, we ensured their salary was topped up to 100% 
and an extensive communication programme continued throughout 
the furlough period. Acknowledging the importance of supporting 
mental health, especially during this time, we were pleased to 
offer access to the Unmind app to all our people. We also rolled 
out access to an Employee Assistance Programme (“EAP”) to all 
colleagues globally.

 Entain plc | Annual Report 2020 Governance109

Consideration of colleague and stakeholder views

We would highlight the following in terms of the approach taken:

The Committee supports and aims for fairness and transparency 
of remuneration arrangements across the Group, with consistent 
principles underlying both pay for the Executive Directors and 
that for our wider colleague population. To support this, the 
Committee receives regular updates on remuneration practices 
across the Group. For example, during the year, a detailed paper on 
the specific remuneration arrangements in place in our UK Retail 
division was presented to the Committee.

When setting Executive Directors’ remuneration, the Committee 
considers the remuneration of other senior managers and 
colleagues in the Group more generally to ensure that 
arrangements for Executive Directors are appropriate in this 
context. When determining salary increases for Executive 
Directors, the Committee considers the outcome of the wider pay 
review for the Group. In addition, pension arrangements for the 
Executive Directors are aligned with those for our wider workforce.

We have a number of colleague forums within Entain. These play 
an important role in providing our people with a voice and allow 
them to provide the business with valuable insight and feedback 
on a range of topics, including remuneration. Representatives from 
our Retail Forum and National Forum (for non-retail colleagues 
in the UK) were invited to attend a meeting of the Remuneration 
Committee to provide direct feedback which included discussion 
on topics currently concerning our colleagues. There was a specific 
focus on our UK Retail colleague experience and particularly their 
views on how the Company had reacted throughout the Covid-19 
pandemic. In addition, Virginia McDowell, in her role as Designated 
Workforce Director, provides the Committee with updates on 
colleague views on remuneration and our next Committee 
Chair will also attend meetings of the colleague forums (see the 
section Board engagement with our workforce, shareholders and 
stakeholders on page 86. Through the Board, the Committee is 
kept updated as to general colleague views on remuneration; the 
results of our global people surveys, including those related to pay 
and benefits, are also presented to the Board. 

  ‘Option A’ was chosen as it is considered to be the most accurate 

way of identifying colleagues at P25, P50 and P75, and is 
aligned with investor expectations. Under this approach we 
calculate total remuneration for all of our UK colleagues and rank 
them accordingly on this basis.

  The lower quartile, median and upper quartile colleagues 
were calculated based on full-time equivalent data as at 
31 December 2020. 

  In reviewing the colleague pay data, the Committee is 

comfortable that the P25, P50 and P75 individuals identified 
appropriately reflect the colleague pay profile at those quartiles, 
and that the overall picture presented by the ratios is consistent 
with our pay, reward and progression policies for UK colleagues. 
The calculation of salary and total remuneration includes 
payments made that were reclaimed via the UK Coronavirus Job 
Retention Scheme (furlough).

The Committee notes that Entain has in place a number of 
initiatives to ensure that the pay and conditions for our wider 
colleague population are fair and reasonable and receives regular 
updates on reward practices throughout the Group. 

We aim to provide a market competitive remuneration package in 
each of the countries in which we operate. This includes benefits 
appropriate to the local market and the ability for many colleagues 
to share in the success of Entain via annual incentive programmes 
and the launch in 2021 of an all-employee Sharesave plan. 
Structures are in place to support salary progression and regular 
market analysis, by geography and role function is carried out, with 
action taken as appropriate. 

Salaries are typically reviewed each year. For 2021, the difficult 
decision was taken that fixed percentage increases would not be 
awarded to all colleagues. This was in the light of the challenges 
faced by the business during the Covid-19 pandemic.

CEO Pay Ratio (Unaudited)

Relative Importance of the Spend on Pay

The first table below sets out the ratio at median, 25th and 
75th percentile of the total remuneration received by our 
CEOs compared to the total remuneration received by our UK 
colleagues, while the second provides further information on the 
total colleague pay figure used for each quartile, and the salary 
component within this. Our combined CEOs’ 2020 pay was 95 
times the median (50th percentile). This represents a significant 
reduction from last year, which is mainly attributable to a lower 
level of CEO pay for 2020 than in 2019. The Committee considers 
that this is not out of line with other retail organisations. 

2020 CEO pay ratio
2019 CEO pay ratio

Method
Option A
Option A

25th 
percentile
106
278

50th 
percentile
95
229

75th 
percentile
75
170

UK colleagues – pay element
– Salary
– Total remuneration

25th 
percentile
15,730
18,667

50th 
percentile
17,050
20,808

75th 
percentile
20,476
26,429

The table below sets out the overall spend on pay for all colleagues 
compared with the returns distributed to shareholders.

Significant distributions
Staff costs (£m)1
Distributions to shareholders 
(£m)2

2020
524.0

2019 % change
(21.9)%
671.2

–

195.5 (100.0)%

1.   The fall in staff costs is largely attributable to payments received under the UK 
Coronavirus Job Retention Scheme (furlough) which offset staff costs for 2020.

2.  No dividends were paid during 2020.

Gender Pay Gap Reporting

2020 is the third year in which we have published our Gender Pay 
Gap results. Our median hourly pay difference between male and 
female colleagues in the UK is 7.1%, which compares favourably 
with the UK median pay gap of 15.5% across all sectors (source: 
Office for National Statistics, November 2020). Our median bonus 
pay gap is 13.0%. 

From further analyses it is clear that these gaps largely remain a 
function of lower numbers of women at our senior levels. We are 
committed to making Entain an inclusive place to work and we 
are continuing to invest in initiatives to create greater diversity at 
senior levels. Further information on these initiatives is provided 
in the Investing in people and communities section on page 47. 
Our Gender Pay Gap report for the year ended 5 April 2020, 
together with contextual information and more detail on the 
initiatives we have underway to close our gender pay gap, can be 
viewed on the Company’s website at www.entaingroup.com.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 110

Annual Report on Remuneration

The 2020 Annual Report on Remuneration contains details of the remuneration paid and awarded to Directors during the financial year 
ended 31 December 2020. This report has been prepared in accordance with the provisions of the Companies Act 2016, Schedule 8 of the 
Large and Medium Sized Companies Groups (Accounts and Reports) (Amendment) Regulations 2013 (the Regulations), the Listing Rules 
of the UK Financial Conduct Authority and the UK Corporate Governance Code. An advisory resolution to approve the Annual Report on 
Remuneration and the Annual Statement will be put to shareholders at the 2021 AGM.

Single figure of remuneration table (audited) 

The remuneration of Executive Directors, showing the breakdown between components with comparative figures for the prior Financial 
Year, is shown below. Figures provided have been calculated in accordance with the Regulations. Further information on the component 
elements is provided in subsequent sections.

Base  

Salary

Benefits

Pension

Annual  
Bonus

Long-Term 
Incentive1

Total 

Total fixed 
remuneration

Total variable 
remuneration

Executive 
Directors
Shay Segev2

Rob Wood

Kenneth 
Alexander3,4

2020
2019
2020
2019

2020
2019

£000
301
–
408
329

413
863

£000
2
–
15
12

45
118

£000
–
–
18
12

–
–

£000
–
–
–
658

–
2,000

£000
–
–
270
–

1,222
2,253

£000
303
–
711
1,011

1,680
5,234

303
–
441
353

458
981

£000
–
–
270
658

1,222
4,253

1.  An assumed share price of 1,035.3p has been used to calculate the value of the 2018 LTIP awards shown for each Executive Director in respect of 2020. This represents the 

average share price over the final quarter of the 2020 financial year. The proportion of the value of the 2018 LTIP that is attributable to share price appreciation is 3.7%.

2.  Shay Segev was appointed as CEO and joined the Board on 17 July 2020. He stepped down from the Board on 21 January 2021. The LTIP awards granted to Shay in 2018 will 

lapse when he leaves employment and so nil value is attributed to them in the table above. 

3.  Kenneth Alexander retired as CEO, and left the Board, on 17 July 2020. 
4.  The amount shown in last year’s report for Kenneth Alexander in respect of the 2017 LTIP was calculated based on an assumed share price of 884.2p and the original number 
of shares awarded. The actual share price at vesting on 29 December 2020 was 1,158.5p, and the original number of shares awarded was reduced to 202,155 due to time pro 
rating on Kenneth Alexander’s retirement. The amount shown has been updated to reflect these changes and the value of dividend equivalents payable. The proportion of the 
value of the 2017 LTIP that was attributable to share price appreciation is 18.9%.

Further information on the single figure of remuneration table

Base Salary

Salaries are normally reviewed on 1 January each year.

As set out in the Chair’s statement on page 104, Shay Segev was appointed CEO on 17 July 2020 on an annual base salary of £675,000.

Kenneth Alexander was on an annual base salary of £816,000 until his retirement on 17 July 2020, while Rob Wood was on an annual 
base salary of £430,000.

All three individuals agreed to a 20% reduction in their annual base salary for the period 1 May to 31 July 2020 (17 July in the case of 
Kenneth Alexander). As a result, for this period, Kenneth’s salary was temporarily reduced to £652,800 and Rob’s was reduced to 
£344,000. From the date of his appointment as CEO, Shay’s salary was reduced to £540,000. 

Benefits and pension

Taxable benefits for Executive Directors include private medical and life insurance. 

Rob Wood received a car allowance of £10,700 and participated in the defined contribution pension arrangements which are available on 
the same basis as for other colleagues, receiving a company contribution of 4.5% of his base salary.

Kenneth Alexander received a housing allowance of £16,500 and reimbursement of certain travel expenses incurred in undertaking his 
duties as a Director. The table above includes these expenses and the related tax.

2020 Annual Bonus Plan

In May 2020, the Executive Directors (along with all Executive Committee members) waived their entitlement to participate in the annual 
bonus plan for 2020.

 Entain plc | Annual Report 2020 Governance111

2018 Long-Term Incentive Plan

The Long-Term Incentive Plan values shown in the single figure table for 2020 relate to the vesting of LTIP awards made in 2018.

The targets attached to the 2018 LTIP awards and the performance outcome against these are set out below.

Relative TSR vs. FTSE 51-150

Cumulative adjusted EPS

Weighting
50%

50%

100%

Threshold (25% 
vesting)
Median:
6.9%
191p

Maximum (100% 
vesting)
Upper quartile:
30.5%
224p
Straight-line vesting between  
threshold and maximum

Entain performance

Vesting
29.7% 97.7% of maximum

216.1p 81.8% of maximum

89.8% of maximum

In assessing the outcome of the EPS element, the Committee have reviewed several items that have impacted EPS performance, both 
positive and negative, during the performance period. In reaching their conclusion of a vesting level of 81.8%, the Committee have 
excluded the benefit of furlough payments received during 2020, and also taken account of the impact of the introduction of IFRS 16, our 
acquisition of Neds and the exit from our business in Switzerland (none of which were reflected in the original targets). In the Committee’s 
view, a level of vesting of 81.8% for this part of the award is a fair and reasonable outcome.

As an additional check, the Committee assessed whether Entain’s overall performance over the three years justified the combined vesting 
level of 89.8%. In doing so, they took into account the Company’s financial and operational achievements over this period, our share price 
performance, and other considerations such as the progress we have made with our responsible betting and gaming and sustainability 
programmes. The Committee found it particularly reassuring that over the period:

  We have seen growth and market share gains in all our major markets and BetMGM, our joint venture in the US, is now live in 12 states 

with strong momentum as a leading player in that market.

  The Company’s share price had increased by 22.5% from 1 January 2018 to 31 December 2020, despite headwinds from Covid-19 in 

the final year.

  We announced a clear new strategy for sustainability, growth and innovation in November 2020, launching a wide range of targeted 

initiatives in these areas.

All of these factors gave the Committee comfort that a vesting outcome of 89.8% of maximum was fair and reasonable, and appropriately 
reflected Entain’s performance and value delivered to shareholders over the period. 

The LTIP awards granted in 2018 had not vested at the time this report was finalised, and so the reported value has been based on the 
average share price in the last three months of the financial year, which was 1,035.3p. The maximum value of the awards and the value 
of the awards included in the single figure of remuneration table is set out below.

R Wood
K Alexander

LTIP shares under 
award1
29,043
131,4472

Maximum value  

of award achievable
£300,682
£1,360,871

% vesting
89.8%
89.8%

LTIP shares 
vesting
26,080
118,039

Value of shares 
vesting
£270,006
£1,222,058

1.   Shay Segev will leave employment before the vesting date of the 2018 LTIP award and so the grant of 153,180 shares made to him will lapse.
2.   The original number of shares granted to Kenneth Alexander was 225,338. On his retirement on 17 July 2020, 93,891 shares lapsed due to the application of time pro-rating.

Share awards granted during 2020 (audited)

The table below sets out share awards granted to the Executive Directors during 2020 under the LTIP and the Annual & Deferred Bonus 
Plan (ADBP).

Name
S Segev
R Wood

K Alexander

Award type
LTIP
LTIP
ADBP2
LTIP
ADBP2

Grant date
10 June 2020
10 June 2020
10 June 2020
10 June 2020
10 June 2020

Face value  

of award Shares awarded
202,7701
136,803
39,067
311,529
118,663

£1,593,372
£1,075,000
£329,231
£2,448,000
£1,000,000

% vesting 
at threshold 
performance
25%
25%
n/a
25%
n/a

% vesting at 
maximum 
performance
100%
100%
n/a
100%
n/a

Performance 
conditions
See below
See below
None
See below
None

1.   The award made to Shay Segev will lapse when he leaves employment. 
2.  Consistent with the Directors’ Remuneration Policy, 50% of an Executive Director’s annual bonus is deferred into shares under the ADBP. The ADBP awards shown above have 
been granted in respect of the annual bonuses for the 2019 financial year. This award will normally vest on 10 June 2023, being the third anniversary of the award date, subject 
to continued employment. The number of shares was calculated in line with the Plan rules based on a share price of 842.7p, being the average price measured over the last three 
months of 2019.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 112

Annual Report on Remuneration continued

2020 Long-Term Incentive Plan

For the 2020 LTIP, the Committee wished to increase the emphasis on how we perform relative to peers, while not losing sight of our 
overall performance against the broader market. As a result, the relative TSR weighting for the 2020 awards was increased from 50% 
to two-thirds, with the measurement split equally between the FTSE 51-150 and a new bespoke group of sectoral peers. The remaining 
one-third remained based on cumulative EPS, a key financial indicator for the business. Performance for these awards will be measured 
over the period 1 January 2020 to 31 December 2022.

Measure
Relative TSR vs. FTSE 51-150
Relative TSR vs. bespoke peer group1
Cumulative adjusted EPS

Weighting
One-third
One-third
One-third

Threshold (25% vesting)

Maximum (100% vesting)

Median

Upper quartile

295p
Straight-line vesting between threshold and maximum

267p

1.  The bespoke peer group comprises the following companies for the 2020 awards: 888 Holdings, Betsson, Evolution Gaming Group, Flutter Entertainment, Gamesys, International 

Game Technology, Kindred Group, Playtech, Rank Group, TabCorp Holdings, The Stars Group, and William Hill.

The Committee was comfortable that the EPS targets represented stretching performance, with management required to deliver three-
year CAGR in EPS of 23% to reach maximum vesting.

At the time the LTIP awards would usually have been made (March 2020), we were in the middle of the initial impact of the Covid-19 
pandemic. As a result, the Entain share price had fallen significantly. The Committee was conscious that granting at that point could have 
led to unintended gains at vesting given an artificially low grant price. As such, the grant was postponed until June, by which time the 
share price had substantially recovered. Nevertheless, the terms of the awards still provide the Committee with the ability to review the 
outcome at vesting and to make appropriate adjustments if it concludes that participants have benefited from ‘windfall gains’.

Shareholdings and share interests (audited) 

Shareholding guidelines

Executive Directors are required to maintain a shareholding as determined by the Committee and retain this for a period of time following 
cessation from the role. Executive Directors are expected to build up their shareholding over a period of five years from the date of 
appointment as an Executive Director (or, if later, from the date of any change to the terms of the shareholding requirement). Shares that 
count towards the requirement are those that are beneficially owned, any vested share awards subject to a holding period and unvested 
deferred bonus shares (on an after-tax basis). The current shareholding requirements are:

  CEO – 400% of base salary.

  Other Executive Directors – 200% of base salary.

In line with the provisions of the UK Corporate Governance Code, the Committee has implemented post-employment shareholding 
requirements for the Executive Directors to ensure that they remain aligned with shareholders for a period after they step down from 
the Board. The Committee expects Executive Directors to maintain 100% of their guideline (or their actual holding if lower) for two 
years following departure, and this was applied in practice for the departure of Kenneth Alexander during the year. Shares purchased 
by the Executive Directors out of their own funds will not count towards these guidelines. To assist in the implementation of the 
post-employment shareholding guideline our policy includes the potential to require leavers to deposit the requisite number of 
shares into a trust or nominee arrangement. In the case of good leavers, future vestings may be made subject to adherence to the 
shareholding requirement.

 Entain plc | Annual Report 2020 Governance113

Share interests

As at 31 December 2020, the value of Shay Segev and Rob Wood’s beneficial shareholdings were £18.8m and £0.5m respectively. Shay’s 
shareholding significantly exceeds his requirement of 400% of salary. Following his promotion to the Board in 2019, Rob Wood continues 
to build up his holding in Entain shares.

Executive Directors’ share interests as at 31 December 2020 are set out below.

Share 
interests  
subject to  
performance  
conditions

Share 
interests 
not subject to 
performance 
conditions

Number of 
beneficially 

Director
S Segev4
R Wood
K Alexander5

owned shares1 Share awards Share options Share awards Share options2
53,352
–
184,163

1,602,800
25,500
1,500,000

663,958
–
–

–
362,890
283,571

–
39,067
328,532

Total interests 
at 31 
December  

2020
2,320,110
427,457
2,296,266

Value of 
shares held as 
a % of base 
salary3
2,781%
102%
n/a

Shareholding 
requirement  

met?
Yes
No
n/a

1.  Beneficially owned shares include shares held directly or indirectly by connected persons. The value of £18.8m and £0.5m for Shay Segev and Rob Wood respectively is based 

on the closing share price at 31 December 2020 (1,133.5p). There were no changes in the number of beneficially owned shares for any Executive Director between 31 December 
2020 and the date this report was signed.

2.   Share options, not subject to performance conditions, are those which vested under the 2017 LTIP award and had not been exercised at 31 December 2020.
3.   In line with our shareholding policy, the value of shares held as a percentage of base salary includes shares owned by the Executive Director, the after-tax shares held under the 

Annual & Deferred Bonus Plan and any vested but not exercised LTIP 2017 awards. The value of shareholding is based on the closing share price at 31 December 2020 (1,133.5p).

4.  The 663,958 share options held, subject to performance conditions, by Shay Segev at 31 December 2020, will lapse when he leaves employment.
5.  As a former Executive Director, the beneficially owned shares column for Kenneth Alexander reflects the position on 17 July 2020, the date he retired from the Board.

Executive Directors’ service contracts and external appointments

Executive Directors have rolling contracts, terminable by either party giving the appropriate notice. 

Director
J Nygaard-Andersen
R Hoskin
R Wood

Date appointed
21 January 2021
1 January 2021
5 March 2019

Arrangement
Service contract
Service contract
Service contract

Notice period 
12 months
12 months
12 months

Subject to Board approval, Executive Directors are able to accept appropriate outside non-executive director appointments provided the 
aggregate commitment is compatible with their duties as Executive Directors. The Executive Directors concerned may retain fees paid for 
these services. Jette Nygaard-Andersen is a non-executive director of Coloplast A/S; the other Executive Directors do not currently hold 
any external appointments.

Payments for loss of office (audited)

Kenneth Alexander

Kenneth Alexander retired from the position of CEO on 17 July 2020, after 13 years with the Group. The Committee gave careful 
consideration to the treatment of Kenneth’s remuneration arrangements, taking into account that Kenneth has subsequently retired from 
work and has not taken up another full-time role elsewhere:

  While Kenneth had a 12-month notice period, the Committee negotiated a reduced payment in lieu of notice of equivalent to six 

months’ salary. Kenneth remained available during this to ensure a smooth handover.

  A payment of £473,908 was made in respect of notice period and untaken holiday.

  Given Kenneth’s retirement, the Committee was comfortable that he should be treated as a good leaver in accordance with the 

Remuneration Policy and the provisions of the ADBP and LTIP plan rules. As such, he retained his outstanding ADBP and LTIP share 
awards, which will continue to vest over their original timeframes. His LTIP awards were time-apportioned based on time served during 
the performance period and remain subject to their performance conditions and the two-year holding period. Their malus and clawback 
provisions will also remain in force.

  In line with our post-employment shareholding requirement policy, Kenneth will be required to meet his full shareholding requirement of 

400% of salary for two years following his departure. 

  £3,000 (excluding VAT) was paid directly to Kenneth’s legal advisers in respect of legal services provided to him in connection with 

his termination.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 114

Annual Report on Remuneration continued

Summary of performance
The chart below shows the value of £100 invested in Entain plc since obtaining Main Market listing on 1 February 2016, compared with 
the value of £100 invested in the FTSE 100 Index and the FTSE 350 Travel and Leisure Index. The FTSE 100 has been chosen on the 
basis that this is the index in which Entain was a constituent of at the end of 2020.

£100 invested in Entain plc on 1 February 2016 would have been worth £280 at 31 December 2020 compared with £130 if invested in 
the FTSE 100 and £106 if invested in the FTSE 350 Travel and Leisure Index.

Over the three-year period 1 January 2018 to 31 December 2020 (the period covered by the 2018 LTIP) the total shareholder return 
(TSR) of Entain shares was 34% compared with -5% for the FTSE 100 and -15% for the FTSE 350 Travel and Leisure Index. 

250

200

150

100

50

01/02/16

31/12/16

31/12/17

31/12/18

31/12/19

31/12/20

 Entain 

 FTSE 100 

 FTSE 350 Travel & Leisure Index

Source: Datastream

Summary of CEO remuneration outcomes: 2015–2020

Role
Single figure of total 
remuneration3
Annual bonus pay-out4  
(% maximum)
LTIP vesting  
(% maximum)
Legacy award vesting  
(% maximum)

December  
2020
S Segev1 K Alexander2
CEO

CEO

December  
2019
K Alexander
CEO

December  
2018
K Alexander
CEO

December  
2017
K Alexander
CEO

December  
2016
K Alexander
CEO

December  
2015
K Alexander
CEO

£0.3m

£1.68m

£5.23m

£19.10m

£18.21m

£17.83m

£3.41m

–

–

–

–

100%

92%

100% 

89.8%

91.1%

–

–

– 

–

– 

–

–

–

100%

100%

100%

100%

1.  Shay Segev was appointed CEO on 17 July 2020 and stepped down from the Board on 21 January 2021. Shay’s 2018 LTIP award will lapse when he leaves employment.
2.  Kenneth Alexander retired from the role of CEO on 17 July 2020.
3.  Figures for 2015, 2016 and 2017 were previously reported in euros and have been converted into Sterling using an average rate for the relevant year. 
4.  The Executive Directors waived any entitlement to bonus for 2020 due to the Covid-19 pandemic.

 Entain plc | Annual Report 2020 Governance 
115

Change in Directors pay for the year in comparison to all Entain colleagues

The table below shows the year-on-year change in salary, benefits and annual bonus earned from 2020 to 2019 for all Executive and 
Non-Executive Directors and the Chair of the Board, compared to that for Entain’s UK colleagues. The comparison is not able to be shown 
for those individuals who were not in role for the full 12 months of 2019.

Director
S Segev1
R Wood2
B Gibson2
J Anscombe3
P Bouchut3
P Isola3
S Morana3
V McDowell3
J Nygaard-Andersen2
D Satz1
All colleagues4

Base Salary/Fees
 – 
 – 
 – 
(8.5)%
(3.8)%
(8.3)%
(5.0)%
(8.5)%
 – 
 – 
3.2%

Benefits
–
–
–
–
–
–
–
–
–
–
6.7%

Annual bonus
–
–
–
–
–
–
–
–
–
–
(56.3)%

1.  Shay Segev and David Satz were appointed to the Board in 2020 and therefore no prior year comparison is available.
2.  Rob Wood, Barry Gibson and Jette Nygaard-Andersen joined the Board during 2019. As they were not in role for the full 12 months of 2019, no comparison is shown. 
3.  Fees for Non-Executive Directors in 2020 were subject to a 20% reduction for three months.
4.  All colleague data used is comprised of that used to calculate the CEO pay ratio. To eliminate the impact of changes in colleague numbers year-on-year this has been based on 

average base salary, benefits and annual bonus data for 2019 and 2020.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 116

Annual Report on Remuneration continued

Implementation of the Remuneration Policy for Executive Directors in 2021
The table below provides a summary of how the Executive Directors’ Remuneration Policy will be implemented in 2021.

Element

Salary

Benefits

Approach
  CEO (J Nygaard-Andersen from 21 January 2021) – £750,000

  CFO & Deputy CEO – £430,000 until 20 January 2021; increase to £525,000  

from 21 January 2021 when appointed Deputy CEO

  CGO – £400,000; as agreed on appointment from 1 January 2021

  COO1 – £500,000: as agreed on appointment

  CEO (S Segev until 21 January 2021) – £675,000; no change from  

salary agreed on appointment in July 2020

  No change in how the Policy will be operated

  Executive Directors will continue to receive standard benefits such as  

medical and life insurance cover and car allowance

  All colleagues, including the Executive Directors, have the opportunity to  

participate in a Company-provided pension in line with statutory requirements:

–  CEO (J Nygaard-Andersen and S Segev) – Opted out of the plan

–  CFO – 4.5% of salary

–  CGO – Opted out of the plan

–  COO1 – Opted out of the plan

Annual Bonus

  No change in maximum opportunity:

–  CEO (J Nygaard-Andersen) – 250% of salary

–  CFO & Deputy CEO, CGO and COO1 – 200% of salary

–  CEO (S Segev) – no entitlement to annual bonus for 2021

  On-target pay-out equivalent to 50% of the maximum opportunity

  Performance measures – 60% Operating Profit, 25% Growth in  

Online NGR, 15% Responsible betting and gaming (see page 117)

  Half of any bonus award will be deferred into shares for three years

  Targets are considered commercially sensitive, but will be disclosed in full in the 2021 DRR

LTIP

  No change in maximum opportunity:

–  CEO (J Nygaard-Andersen) – 300% of salary

–  CFO, CGO and COO1 – 250% of salary

–  CEO (S Segev) – no entitlement to an LTIP award for 2021

  No change to the performance measures:

Cumulative EPS (1/3rd)

–  Threshold vesting – 255p

–  Maximum vesting – 296p

Relative TSR vs. the FTSE 100 (1/3rd)

–  Threshold vesting – median performance

–  Maximum vesting – upper quartile performance

Relative TSR vs. a bespoke group of sectoral peers (1/3rd)

–  Threshold vesting – median performance

–  Maximum vesting – upper quartile performance

–  Bespoke peer group of the following companies – 888 Holdings, Betsson,  

Caesars Entertainment, Evolution Gaming Group, Flutter Entertainment, Gamesys,  
International Game Technology, Kindred Group, Playtech, Rank Group, TabCorp Holdings

Shareholder 
Guidelines

  Within-employment shareholding requirements:

–  CEO – 400% of base salary

–  CFO, CGO and COO1 – 200% of base salary

  Post-employment shareholding requirements:

–  Executive Directors are required to maintain 100% of their guideline  
(or their actual holding if lower) for two years following departure 

–  Shares purchased by the Executive Directors out of their own funds  

will not count towards these guidelines

1.  Sandeep Tiku will be appointed to the Board during 2021.

 Entain plc | Annual Report 2020 Governance117

2021 Annual bonus metrics

The Committee is aware of the importance of, and increasing focus on, ESG  
performance and the move towards the inclusion of appropriate metrics within  
incentive plans. For Entain, the most directly relevant ESG factor is responsible  
betting and gaming and the Committee is pleased to be introducing a metric  
related to this into the annual bonus for 2021.

Why does the Committee think it 
is important to include responsible 
betting and gaming in the annual 
bonus?

We unveiled our new Sustainability 
Charter on 12 November 2020, within 
the strategy presentation provided to 
the City. Entain’s focus on responsible 
betting and gaming is fundamental 
to our long-term strategy to deliver 
sustainability and growth and is instilled 
in our internal culture and values. 
At the same event, we launched our 
new Advanced Responsibility & Care 
(“ARC”) programme, which will utilise 
our advanced, proprietary technology to 
continuously enhance and personalise the 
protection of our customers. Including a 
measure relating to responsible betting 
and gaming in our annual bonus highlights 
just how important this agenda is and 
sends a strong message about our clear 
commitment to player protection.

Why does the Committee believe 
now is the right time to introduce 
responsible betting and gaming 
metrics into the annual bonus?

In recent years, the Committee has kept 
under review the extent to which there 
has been a suitable responsible betting 
and gaming metric for inclusion in the 
annual bonus. With new technology and 
academic insight available, the Committee 
is pleased that there are now metrics 
which allow for a robust, measurable and 
consistent assessment of our performance 
in relation to responsible betting 
and gaming.

How will the new metrics impact 
remuneration?

15% of the 2021 annual bonus plan will 
be based on our new global responsible 
betting and gaming metric.

How will the new metric work?

Who will this new metric apply to?

To ensure that our approach to responsible 
betting and gaming becomes ever more 
embedded into our day-to-day operations, 
this metric will also be included for all 
of our colleagues who participate in our 
Group annual bonus plan.

How will the rest of the annual bonus 
be determined?

We are retaining profit as a measure in a 
similar proportion to previous years (60%). 
This will however move to Operating Profit 
from EBITDA, reflecting that the latter 
will become less relevant post-IFRS 16. 
The remaining 25% will be determined by 
a Growth in Online Net Gaming Revenue 
(“NGR”) measure, a change from Net 
Debt. The Committee believes this change 
is appropriate as NGR is one of our key 
performance indicators and growing 
this metric, in particular in relation to our 
online business, is fundamental to driving 
shareholder value. 

The metric is aligned to the delivery of 
new responsible betting and gaming 
features which enhance our systems 
and processes, ultimately improving the 
detection and prevention of problematic 
play. Specifically, we will be aggregating 
two measures into the calculation:

  Half (7.5% of the total bonus) will relate 
to the UK market, with measures based 
on the Group’s progress in rolling out 
new significantly enhanced protection 
trackers, within the ARC programme. 
This will improve our ability to identify 
and provide tailored support and 
interactions to those most at risk. 

  The other half will relate to international 
markets. In many cases these markets 
are less mature and problem gambling 
solutions are often less developed as 
a result. By taking our best practice, 
we can use our learnings elsewhere to 
improve our player protection offering 
in these markets. The new measure will 
track our progress in rolling out new 
markers and algorithms (bespoke by 
territory) in at least ten of these markets 
during 2021. 

How will we ensure that the metrics 
will be robustly measured, reviewed 
and reflect underlying performance?

To provide the Committee and 
shareholders with comfort that the 
outcomes are robust and appropriately 
reflect underlying performance, the 
business has engaged EPIC Risk 
Management – the leading independent 
gambling harm minimisation consultancy – 
whose mandate is to review and evaluate 
the delivery of these projects. In addition, 
when determining the outcome of this 
metric, we will also receive input from our 
ESG Committee, who will have overall 
oversight of these projects.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 118

Annual Report on Remuneration continued

2021 LTIP targets

Minor changes were made to our LTIP performance metrics last year in order to place greater emphasis on our performance relative to our 
peers. The Committee has reviewed these metrics and is comfortable that they remain appropriate, and so is not proposing any change, 
other than minor amendments to the TSR comparator groups. The metrics for the 2021 awards will be:

  One-third Cumulative EPS.

  One-third Relative Total Shareholder Return vs. the FTSE 100 (previously the FTSE 51 – 150, reflecting Entain’s current membership of 

the FTSE 100).

  One-third Relative Total Shareholder Return vs. a bespoke group of sectoral peers. (Due to corporate activity, The Stars Group and 

William Hill have been removed from the group used for the 2020 LTIP award, and Caesars Entertainment has been added.)

The Committee will evaluate the positioning of the share price when it comes to grant the LTIP awards in early 2021. Should uncertainty 
and volatility related to Covid-19 still be a factor at that time, the Committee will consider the appropriate course of action to ensure that 
Executive Directors are not provided with the potential for ‘windfall gains’.

The EPS target range of 255p – 296p has been set with reference to internal and external forecasts for cumulative EPS, excluding the 
US joint venture, over the next three years. The Committee considers this to be an appropriately stretching range given that achieving 
maximum vesting would require a CAGR in EPS of 16% over the three-year performance period. Consistent with 2019 and 2020, the 2021 
EPS targets exclude earnings from the Group’s US joint venture given the uncertainty around the way in which the US markets will open 
up, and how soon. As the performance of the US joint venture will form a significant element of the future value of Entain, the Committee 
believe that this is adequately reflected via the TSR elements of the LTIP (where a US comparator is now included in the bespoke peer 
group). However, if necessary, the Committee may apply discretion at the end of the performance period to take into account performance 
in this important new market. Inevitably there are several factors which cannot be known at the time targets are originally set and could 
impact the 2021 LTIP. These factors might include the impact of corporate activity, material regulatory or tax changes, joint ventures and 
accounting changes. In each case the Committee retains discretion whether and, if so, how to adjust targets post grant and/or to take the 
impact into account when determining the performance outcome.

Chairman and Non-Executive Directors
Single figure of remuneration table (audited)

The remuneration of the Non-Executive Directors is shown below. 

Non-Executive Directors
Barry Gibson

Lee Feldman2

Jane Anscombe3

Pierre Bouchut

Peter Isola

Virginia McDowell

Stephen Morana

Jette Nygaard-Andersen4

David Satz5

2020
2019
2020
2019
2020
2019
2020
2019
2020
2019
2020
2019
2020
2019
2020
2019
2020
2019

Fees1 
£000
428
71
56
350
101
111
106
110
81
88
101
110
147
155
85
5
17
–

Benefits 
£000
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Annual 
Bonus 
£000
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Long-term 
incentives 
£000
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Pension 
£000
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Total
£000
428
71
56
350
101
111
106
110
81
88
101
110
147
155
85
5
17
–

Total fixed 
remuneration
428
71
56
350
101
111
106
110
81
88
101
110
147
155
85
5
17
–

Total variable 
remuneration
–
–

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

1.  All Non-Executive Directors (who were on the Board at 1 May 2020) agreed to a 20% reduction in their fee for the period 1 May to 31 July 2020.
2.  Lee Feldman stepped down from the Board on 27 February 2020.
3.  Jane Anscombe stepped down from the Board on 31 December 2020.
4.  Jette Nygaard-Andersen was appointed as CEO on 21 January 2021.
5.  David Satz joined the Board on 22 October 2020.

 Entain plc | Annual Report 2020 Governance119

Fee structure

The table below sets out the fee structures for 2021 for the Non-Executive Directors and the Chairman of the Board. These are 
unchanged from those in 2020. In early 2020, the Non-Executive Directors were given the one-off choice to have their fees denominated 
in either GBP or Euros, and subsequently an equivalent USD fee level was established.

Chairman of the Board
Senior Independent Non-Executive Director
Board member
Chair of Audit, Remuneration or ESG Committee

Letters of appointment

As at 1 January 2021
£450,000
£155,000
€100,000 or £85,000 or $117,000
€25,000 or £21,000

Non-Executive Directors are appointed under letters of appointment and as such do not have service contracts. Apart from the Chairman 
of the Board, each Non-Executive Director is subject to an initial three-year term subject to annual re-election at the Company’s AGM. 
All letters of appointment are available for viewing at the Company’s registered office and at the AGM. 

Director
B Gibson
P Bouchut
S David
P Isola
V Jarman
V McDowell
D Satz

Date appointed
4 November 2019
13 September 2018
4 March 2021
2 February 2016
4 March 2021
6 June 2018
22 October 2020

Arrangement
Letter of appointment
Letter of appointment
Letter of appointment
Letter of appointment 
Letter of appointment
Letter of appointment 
Letter of appointment

Notice period 
3 months
3 months
3 months
3 months
3 months
3 months
3 months

Payments for loss of office (audited)

Lee Feldman stepped down from his role as Chairman of the Board and left the Company on 27 February 2020. The Remuneration 
Committee approved the following exit terms:

  Lee waived the contractual right under his amended letter of appointment to a 12-month notice period and any associated payment in 

lieu of notice. No further fees were paid to Lee following his departure date.

  Lee agreed to continue to serve on the BetMGM board of directors, as one of Entain’s representatives until 31 December 2020, and to 

waive any fee for these services.

  In December 2017, Lee received a one-off fee as part of a move to bring his remuneration arrangements into line with best practice 
for non-executive chairman of FTSE 250 companies. The net-of-tax fee was invested into Entain shares, half of which vested on 
13 December 2019, and half of which remained outstanding at the time of his departure. Vesting was conditional on Lee continuing 
as Chairman throughout this period, which was the intention at that time. The revised UK Corporate Governance Code brought in 
new provisions around the length of tenure for board chairmen, with the result that Lee stood down earlier than originally envisaged. 
Taking into account these circumstances, coupled with Lee agreeing to waive his contractual notice period and serve on the BetMGM 
board until December 2020 for no compensation, the Remuneration Committee determined to treat Lee as a good leaver for the second 
tranche of these shares. As such, 26,134 shares vested and were released to him on 13 December 2020. These had a market value of 
£275,714.

Share interests (audited)

Non-Executive Directors’ share interests as at 31 December 2020 are set out below. With the exception of David Satz who only joined the 
Board in October 2020, all Non-Executive Directors hold shares with a value in excess of one times their annual fee.

Director
B Gibson
L Feldman2
J Anscombe
P Bouchut
P Isola
V McDowell
S Morana
J Nygaard-Andersen
D Satz

Number of beneficially 
owned shares1
66,487
287,408
17,169
38,500
36,135
15,000
34,184
9,900
–

1.  Beneficially owned shares include shares held directly or indirectly by connected persons. There were no changes in the number of shares owned outright for any Non-executive 

Director between 31 December 2020 and the date this report was signed.

2.  As a former Non-executive Director, the beneficially owned shares for Lee Feldman reflects the position on 27 February 2020, the date he retired from the Board.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 120

Annual Report on Remuneration continued

The Remuneration Committee

Role of the Committee 
The Committee assists the Board in fulfilling its responsibility 
to shareholders to ensure that the remuneration policy 
and practices for Executive Directors and senior executive 
management rewards fairly and responsibly to support the 
strategy and promote the long-term success of the Company. 
It further oversees the Company’s overall remuneration strategy 
and ensures it is aligned to the Company’s purpose and values 
and is clearly linked to the successful delivery of the Company’s 
long-term strategy.

Committee membership and attendance

Committee members during 2020
J Anscombe
V McDowell
S Morana
J Nygaard-Andersen1

Independent
Yes
Yes
Yes
Yes

Meetings 
attended/ 
eligible to 
attend
8/8
7/8
8/8
7/7

1.  Jette Nygaard-Andersen joined the Remuneration Committee in February 2020 and 

stepped down in January 2021 on her appointment as CEO.

During the year, there were five scheduled Committee meetings 
and three calls called at shorter notice. Following the Chairman’s 
review of the Board’s way of working, it is intended that there will 
be six scheduled meetings in 2021, with ad hoc calls as required.

None of the Committee members or attendees is involved in any 
Committee decisions from which they may financially benefit 
personally (other than as shareholders) in the decisions made by 
the Committee. The Chief Executive Officer, Chief Financial Officer 
& Deputy CEO, Chief People Officer and the Director of Reward 
may attend meetings at the invitation of the Committee but are 
not present when their own remuneration is being discussed. 
The Company Secretary acts as the secretary to the Committee.

Key responsibilities

  Recommending to the Board the remuneration policy for 

Executive Directors and senior management.

  Setting the remuneration packages for each 

Executive Director.

  Setting the remuneration package for the Chairman of 

the Board.

  Overseeing the remuneration policy for all colleagues. 

The Committee’s terms of reference can be found on the 
Company’s website at www.entaingroup.com.

Activities

  Approval of the 2019 Directors’ Remuneration Report.

  Determination of the pay-outs from the 2019 annual bonus 

arrangements and the 2017 LTIP awards.

  Approval of targets for the 2020 annual bonus plan.

  Approval of the 2020 LTIP awards and their associated 

performance measures and targets.

  Review and approval of the 2019 Gender Pay Report.

  Review of shareholder feedback received in relation to 

Directors’ remuneration following the 2020 AGM.

  Consideration of the impact of Covid-19 on remuneration 
arrangements, both in the external market and within 
the Group.

  Approval of the leaver terms for Kenneth Alexander and the 

appointment terms for Shay Segev and Robert Hoskin.

  Review of performance metrics for the 2021 annual 

bonus plan.

  Receiving updates on external market developments in 

remuneration and governance.

  Evaluation of the Remuneration Committee.

  Approval of the Executive Director Shareholding Policy 
including post-employment shareholding requirements.

  Receiving updates on all-colleague remuneration 

arrangements throughout the Group, including the launch of 
the Entain Sharesave plan.

  Review of salaries and remuneration packages for senior 

executives and fees for the Chairman.

 Entain plc | Annual Report 2020 Governance121

Remuneration Committee evaluation

The Committee undertook an annual review of its effectiveness through an online questionnaire administered by an external facilitator 
(Lintstock). The review concluded that the Committee was performing strongly and that members felt they received detailed and 
timely feedback of shareholder views and the dynamics of the wider pay environment. Areas of focus for 2021 included training 
on a wider range of incentive schemes and the potential recruitment of another Committee member with experience of UK listed 
company remuneration.

Advice to the Committee

Advisers are appointed independently by the Remuneration Committee, which reviews its selection periodically and is satisfied that the 
advice it receives is independent, objective and free from conflicts of interest. The total fees paid to the Committee’s advisor, Deloitte, 
in respect of 2020 were £99,125. These were charged on a time and materials basis. Deloitte’s advice included advice in relation to 
the impact of Covid-19 from a remuneration perspective, provision of market data, and general guidance on market and best practice. 
Deloitte LLP also provided a range of tax and advisory services to Entain during the year, support in certain technology areas and support 
for the Group’s internal audit function.

Deloitte are signatories to the Code of Conduct for Remuneration Consultants in the UK, details of which can be found on the 
Remuneration Consultants Group’s website at www.remunerationconsultantsgroup.com.

Management’s advice to the Committee was also supported by the provision of market data from Deloitte and Willis Towers Watson and 
legal advice from Addleshaw Goddard.

Shareholder voting and consideration of shareholder views

The 2019 Annual Statement from the Remuneration Committee Chair and the Annual Report on Remuneration were subject to an 
advisory vote at the AGM on 24 June 2020. The Directors’ Remuneration Policy was subject to a binding vote at the same meeting.

Resolution
Annual Report on Remuneration
Remuneration Policy Report

Date

Votes for
 24 June 2020 450,595,145
24 June 2020 458,789,615

% of Votes for 

Votes against
93.25% 32,620,980
24,425,820
94.95%

% of Votes 

against Votes withheld
595,642
6.75%
596,332
5.05%

J M Barry Gibson 
Chairman

4 March 2021

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 122

 Directors’ Report

The Directors present their annual report on 
the affairs of the Group for the year ended 
31 December 2020.

On 6 February 2020, the Company 
relocated its place of management and 
control and consequently its tax residence 
to the United Kingdom.

Principal activity

Entain plc (the “Company”) and its subsidiaries (together the 
“Group”) is a major international sports-betting and gaming 
company operating both online and in the retail sector. 
The Company is registered as a public limited company under 
the Isle of Man Companies Act 2006 and is listed in the Premium 
category on the Main Market of the London Stock Exchange.

Results and future performance

A review of the Group’s results and activities is covered within 
the Strategic Report on pages 6 to 77. This incorporates the 
Chairman’s statement, Chief Executive and Chief Financial Officer’s 
review, which include an indication of likely future developments.

Key performance indicators

Key performance indicators in relation to the Group’s activities are 
continually reviewed by senior management and are presented on 
page 25.

Dividends

A proposed second interim dividend of 17.6 pence per share, 
amounting to £102.5m in respect of the year ended 31 December 
2019 was proposed by the Directors on 5 March 2020. On 6 April 
2020 the Group announced that the 2019 second interim dividend 
would be withdrawn due to the ongoing uncertainty surrounding 
Covid-19, subsequently no interim dividends have been declared 
with respect to the year ended 31 December 2020.

The Board recognises the importance of dividends for shareholders 
and will consider dividend payments with future results.

Corporate Governance

The Directors recognise the importance of sound corporate 
governance and their associated report is set out on pages 80 to 
89. The information in that section is deemed to form part of this 
Report and so fulfils the requirements of the corporate governance 
statement for the purposes of DTR 7.2.1. 

As a company quoted on the Premium Main Market of the London 
Stock Exchange, the Company has adopted the 2018 UK Corporate 
Governance Code (“Code”), as amended from time to time, and will 
seek to comply with premium listed company norms to the extent 
appropriate for the size and nature of the Company. 

Engagement with Employee Statements

This element of reporting is discussed in the s172 Statement on 
page 32 and on pages 86 to 88.

Engagement with Stakeholder Statement

This element of reporting is discussed in the s172 Statement on 
pages 32 to 33 and on pages 86 to 88.

Customer and creditor payment policy

The Group is committed to prompt payment of customer cash-out 
requests and maintains adequate cash reserves to cover customer 
withdrawals and balances. Normally payments will be made to 
customers within seven days of receiving a customer instruction. 
In the case of other creditors, it is the Group’s policy to agree terms 
at the outset of a transaction and ensure compliance with such 
agreed terms. In the event that an invoice is contested then the 
Group informs the supplier without delay and seeks to settle the 
dispute quickly.

During 2020, the Group appointed a Customer 
Ombudsman Director.

 Entain plc | Annual Report 2020 Governance123

Articles of Association

Substantial shareholdings – Interests in voting rights

The Company’s Articles of Association may only be amended by 
special resolution at a general meeting of shareholders. 

Directors

The Directors of the Company who were in office during the year, 
are disclosed on page 84.

The Company’s Articles of Association provide that any new 
Director appointed by the Board during the year, having not been 
previously elected by shareholders, may hold office only until the 
next AGM, when that Director must retire and stand for election 
at the meeting. The Articles also require one third of the Directors 
not newly appointed since the last AGM to seek re-election. 
In compliance with the recommendation of the 2018 Code, all 
Directors will seek reappointment at the 2021 AGM, as they did 
in 2020.

As at 26 February 2021, the Company had been notified in 
accordance with Chapter 5 of the Disclosure and Transparency 
Rules of the following interests in the Company’s Shares:

Shareholder
BlackRock Inc
Sands Capital Mgt
Standard Life Aberdeen
The Capital Group 
Companies, Inc
AXA SA
The Vanguard Group

Number of  

Shares
41,490,764
38,940,987
33,832,763
29,733,629

% of Issued Share 
Capital & Total 
Voting rights1
7.09%
6.65%
5.78%
5.08%

25,709,081
21,819,621

4.39%
3.73%

1.  The Company had 585,231,010 ordinary shares in issue on 26 February 2021.

Directors’ remuneration

Use of financial instruments

Both Executive Directors have Service Agreements and all the 
Non-Executive Directors have Letters of Appointment and the 
details of their key terms are set out in the Directors’ Remuneration 
Report. Details of remuneration of each Director are provided in the 
Remuneration Report on pages 102 to 121.

Powers of directors

Subject to company law and the Company’s articles, the Directors 
may exercise all of the powers of the Company and may delegate 
their power and discretion to Committees. The articles give the 
Directors power to appoint and replace Directors. 

The risk management objectives and policies of the Group are set 
out within note 25 of the financial statements.

Political donations

The Company did not make any political donations or incur any 
political expenditure during 2020 (2019: Nil).

Insurance

The Company maintains a directors and officers’ liability insurance 
policy in respect of any legal costs that may be incurred against the 
Directors in dealing with any legal claims or investigations.

Directors’ interests

Annual General Meeting

The Directors’ report on remuneration on pages 102 to 121 
provides details of the interests of each Director, including details 
of current incentive schemes and long-term incentive schemes, 
the interests of Directors in the share capital of the Company and 
details of their share interests as at 31 December 2020.

Conflicts of interest

On appointment, each Director must notify the Company of their 
external board appointments, other significant commitments 
and any actual or potential conflicts of interest. Each Director is 
required to disclose actual or potential conflicts of interests to the 
Board and where actual or potential conflicts of interest arise, the 
relevant Director does not receive Board papers and is excluded 
from discussions and voting on the subject matter that gives rise 
to the conflict. The Board has a policy to identify and manage 
Directors’ conflicts or potential conflicts of interest.

Directors’ Indemnities

The Company has entered into deeds of indemnity with each of the 
Directors, which comply with the Isle of Man Companies Act 2006. 

Share capital

Details of the Company’s authorised and issued share capital, 
together with details of the movement therein, are set out in 
note 28 to the financial statements. This includes the rights and 
obligations attaching to shares and restrictions on the transfer 
of shares. 

The date and full details of the Company’s 2021 AGM will be 
announced in due course.

Independent Auditors

KPMG LLP (“KPMG”) has expressed its willingness to continue 
in office as auditor and a resolution to re-appoint KPMG will be 
proposed at the forthcoming AGM.

So far as the Directors are aware, there is no relevant audit 
information (as defined by Section 418 of the Companies Act 2006) 
of which the Company’s auditors are unaware, and each Director 
has taken all the steps that he or she ought to have taken as a 
Director in order to make himself or herself aware of any relevant 
audit information and to establish that the Company’s auditors are 
aware of that information. 

On behalf of the Board:

J M Barry Gibson 
Chairman

4 March 2021

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 124

Financial statements

 Entain plc | Annual Report 2020

 Overview | Strategic report | Governance | Financial statements

125

Financial 
 statements

Financial statements

126 
133 
134 

135 
136 

137 

138 

183 
184 
185 

186 

191 
192 
193 

Independent Auditor’s Report
Consolidated income statement
 Consolidated statement of 
comprehensive income
Consolidated balance sheet
 Consolidated statement of  
changes in equity
 Consolidated statement of  
cash flows
 Notes to the consolidated  
financial statements
Company income statement
 Company balance sheet
 Company statement of changes  
in equity
 Notes to the Company  
financial statements
Glossary
Shareholder information
Corporate information

 Entain plc | Annual Report 2020

 126

Independent Auditor’s Report to 
the members of Entain plc 

1 Our opinion is unmodified 

We have audited the financial statements of Entain PLC 
(formerly GVC Holdings PLC) (“the Company”) for the year ended 
31 December 2020 which comprise the Consolidated Income 
Statement, the Consolidated Statement of Comprehensive Income, 
the Consolidated Balance Sheet, the Consolidated Statement of 
Changes in Equity, the Consolidated Statement of Cash Flows, the 
Company Balance Sheet, the Company Income Statement, the 
Company Statement of Changes in Equity, and the related notes, 
including the accounting policies in Note 4.

In our opinion: 

  the financial statements give a true and fair view of the 

state of the Group’s and of the parent Company’s affairs as 
at 31 December 2020 and of the Group’s profit and parent 
Company’s loss for the year then ended; 

  the Group financial statements have been properly prepared in 

accordance with International Financial Reporting Standards as 
adopted by the European Union; 

  the parent Company financial statements have been properly 

prepared in accordance with UK accounting standards, including 
FRS 101 Reduced Disclosure Framework; and 

  the financial statements have been prepared in accordance with 

the requirements of the Isle of Man Companies Act 2006.

Basis for opinion 

We conducted our audit in accordance with International 
Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities are described below. We believe that the audit 
evidence we have obtained is a sufficient and appropriate basis for 
our opinion. Our audit opinion is consistent with our report to the 
Audit Committee. 

We were first appointed as auditor by the shareholders on 6 June 
2018. The period of total uninterrupted engagement is for the three 
financial years ended 31 December 2020. We have fulfilled our 
ethical responsibilities under, and we remain independent of the 
Group in accordance with, UK ethical requirements including the 
FRC Ethical Standard as applied to listed public interest entities. 
No non-audit services prohibited by that standard were provided.

2  Key audit matters: our assessment of risks of material 

misstatement

Key audit matters are those matters that, in our professional 
judgement, were of most significance in the audit of the financial 
statements and include the most significant assessed risks of 
material misstatement (whether or not due to fraud) identified by 
us, including those which had the greatest effect on: the overall 
audit strategy; the allocation of resources in the audit; and directing 
the efforts of the engagement team. We summarise below the 
key audit matters, in decreasing order of audit significance, in 
arriving at our audit opinion above, together with our key audit 
procedures to address those matters and our findings from those 
procedures in order that the Company’s members, as a body, may 
better understand the process by which we arrived at our audit 
opinion. These matters were addressed, and our findings are based 
on procedures undertaken, in the context of, and solely for the 
purpose of, our audit of the financial statements as a whole, and 
in forming our opinion thereon, and consequently are incidental 
to that opinion, and we do not provide a separate opinion on 
these matters.

Dynamic Audit planning tool

(Relative significance of audit risks before taking account of controls)

B

A

M

F

H

G

N

L

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H

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E

C

D

I

J

K

Low

Likelihood of material misstatement

High

Key audit matter

Other risks

Change compared to prior year

A   Revenue recognition from 

online operations

G   Disclosure – APMs including 
separately disclosed items

B   Gaming taxes in 

immature markets

C   Recoverability of parent 

Company’s investments in 
subsidiaries and receivables 
due from Group entities 
(Parent Company only)

D   Goodwill, intangible 
assets and PPE 
impairment assessment

E   Valuation of the Group’s 

Gala Coral defined 
benefit pension

H   Provisions/contingent 
liabilities for litigation 
and/or breaches of laws 
and regulations

I

  Revenue recognition from 
UK Retail

J   Direct taxation

K   Share based payments

L   Contingent consideration

M   Going concern and Long 
Term Viability Statement

N   The impact on uncertainties 

F   Management override 

of controls

due to UK exiting the 
European Union

 Entain plc | Annual Report 2020 Financial statements 
 
 
 
127

Data comparisons: Where GITCs over in-house managed systems 
handling the transfer of data were not designed and implemented 
effectively, we compared the amounts of revenue in the accounting 
records against the amounts reported in the platforms for 
each month and by label and fully reconciled the information 
between systems.

Where systems are hosted by third parties, we obtained an 
understanding of the nature of the services being provided and 
performed audit procedures to assess whether the third party 
services were operating as intended. For revenues generated by 
third party systems, for the period prior to migration or for the 
entire year (where systems were not migrated), we compared 
the amounts of revenue in the accounting records against the 
amounts reported directly to us by the third parties and reconciled 
the information.

For the systems migrations in the year, we performed inquiry to 
confirm that testing was completed by management over the 
migration of data from third party systems to in-house systems and 
performed our own data comparisons to test that data had been 
transferred accurately.

Tests of details (tracing and vouching): We assessed the 
appropriateness of revenue recognised by:

  Tracing a sample of betting transactions through the online 

betting systems or to third-party systems (when outsourced), 
and assessing that they are appropriately recorded within the 
financial information systems at the transaction level;

  Testing a sample of betting transactions recognised in the 

period from the accounting records back to source data and 
reperforming the outcome of the transaction;

  Where customer wallets are managed by third parties, assessing 
the appropriateness of cash transferred between the payment 
service providers to corporate cash by reconciling the total 
revenue amounts reported by key IT systems to the amount 
transferred from the payment service provider to corporate 
cash and testing a sample of these settlements by agreeing the 
amounts to the relevant bank information; 

  Testing a sample of items comprising the customer liability 
balance and agreed the amounts recorded to the individual 
customer wallet at the end of the financial period; and

  Obtaining external confirmation of client funds held in the 

payment service providers and reconciling the obtained bank 
balance confirmation to the customers’ betting accounts, 
where external confirmations were not available we performed 
alternative procedures.

Assessing transparency: We also considered the adequacy of the 
Group’s disclosures in respect of revenue.

Our findings – Our testing identified no material errors in the 
recording of revenue transactions for the Online businesses (2019: 
no material errors identified). 

We continue to perform procedures over: impairment of Goodwill, 
intangible assets and PPE; and, Alternative Performance Measures 
(“APMs”) including separately disclosed items. However, following 
the improved performance of the Group’s Online Cash Generating 
Units, and the reduced complexity of APMs given the current year 
and prior year results now both include the impact of IFRS 16, we 
have not assessed either of these risks as the most significant risks 
in our current year audit and, therefore, they are not separately 
identified in our report this year.

Revenue recognition from online operations 
(2020: £2680.6 million, 2019: £2116.1 million)

Refer to page 144 (accounting policy) and pages 145 to 147 
(financial disclosures).

The risk (Data capture and processing error or fraud – Revenue 
from online operations): risk vs 2019  – The Group has a 
number of income streams across its online operations, and the 
accuracy and completeness of the amounts recognised from these 
income streams is largely dependent on the effectiveness of the 
operational controls, including anti-fraud controls, in place. 

Revenue streams for many of the Group’s products are computed 
and recorded on highly complex IT systems, with the key elements 
being the gaming and sports betting platforms, customer wallets, 
the data warehouse, and the financial accounting systems. 
There are a number of different bases for calculating revenue 
and, in particular, there is a risk the Group’s in-house developed IT 
systems, which aim to correctly calculate revenues and appropriate 
wins and losses, as applicable, may not be configured correctly 
from the outset such that commissions or winning and losing bets 
are calculated incorrectly.

Historically, the Group’s gaming and sports betting revenue 
and customer wallets have been managed by a combination of 
in-house and third-party systems. During the year, customer 
wallets and gaming operations were migrated to the Group’s 
in-house developed IT systems and therefore there is a risk that 
this migration was not performed completely and accurately. 
Sports betting platforms continue to be hosted by a combination of 
in-house and third-party systems.

In addition, the Group’s divisions are dependent on their core 
finance processes and controls to accurately report and reconcile 
revenue transactions between the gaming and betting platforms, 
the data warehouse and the financial systems, and there is a risk 
that the customer-facing and financial information systems may 
not interface correctly and that unauthorised changes may be 
made, which may result in the misstatement of revenue.

Our response – Our procedures included:

Control operation: For the Group’s in-house systems we utilised 
our own IT specialists to assess the general IT controls (“GITCs”) 
related to access to programs and data, program change and 
development and computer operations. Whilst we found GITCs to 
be effective for systems managing gaming revenue and customer 
wallets, our testing in the prior year identified weaknesses in the 
design of GITCs for some of the Group’s data transfer systems; 
whilst some steps have been taken in the year to remediate 
weaknesses identified in the prior years the remediations were not 
in place for all of 2020. As a result, we expected that we could not 
rely on GITCs for some of the Group’s IT systems. Where GITCs 
were not operating effectively over in-house systems handling the 
transfer of data, we planned to test the operating effectiveness of 
compensating manual controls reconciling the accounting records 
to the third party systems, and to perform substantive testing to 
reconcile all revenue data recorded in the general ledger to the 
transactions in the gaming and sports betting platforms or to third 
party data. 

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 128

Independent Auditor’s Report to the members of Entain plc continued

Gaming taxes in immature markets (2020 provision: 
£13.3 million, 2019 provision: £49.3 million; 2020 prepayment: 
£130.4 million, 2019 prepayment: £116.0 million)

Our findings – In determining the treatment of gaming taxes there 
is room for judgement and we found that within that, the Group’s 
judgement was balanced (2019: balanced). 

In particular, with respect to the accounting for Greek gaming tax 
we note that the outcome could vary significantly in the future 
depending on the outcome of the ongoing litigation for the years 
2010 and 2011. Our testing did not identify any indicators of 
management bias in the judgements over Greek gaming tax. 
We found that the disclosures regarding Greek gaming taxes were 
light (2019: light).

Recoverability of parent Company’s investments in subsidiaries 
and receivables due from Group entities (Parent Company 
only): (2020 carrying value: £5,018.4 million, 2019 carrying 
value: £4,870.4 million)

Refer to pages 176 and 188 (Company accounting policy) and 
page 184 (Company financial disclosures).

The risk (Recoverability of parent Company’s investments 
in subsidiaries and receivables due from group entities): risk 
vs 2019  – The carrying amount of the parent Company’s 
investments in subsidiaries and of the intra-group debtor balance 
together represents 99% (2019: 99%) of the parent Company’s 
total assets. Their recoverability is not at a high risk of significant 
misstatement or subject to significant judgement. However, due 
to their materiality in the context of the parent Company financial 
statements, this is considered to be the area that had the greatest 
effect on our overall parent Company audit.

We performed the tests below rather than seeking to rely on any of 
the company’s controls because the nature of the balance is such 
that we would expect to obtain audit evidence primarily through 
the detailed procedures described.

Our response – Our procedures included:

Benchmarking assumptions: We challenged the assumptions 
used in the cash flows included in the budgets based on 
our knowledge of the Group and the markets in which the 
subsidiaries operate.

Historical comparisons: We assessed the reasonableness 
of the budgets by considering the historical accuracy of the 
previous forecasts.

Our sector experience: We evaluated the current level of trading, 
including identifying any indications of a downturn in activity, 
by examining the post year end management accounts and 
considering our knowledge of the Group and the market.

Comparing valuations: We compared the carrying value of the 
parent Company’s investments in subsidiaries and receivables 
due from group entities to value in use calculations for the relevant 
CGUs and to the market capitalisation of the Group.

Assessing transparency: We assessed the adequacy of the 
parent Company’s disclosures in respect of investments in 
subsidiaries and group debtor balances.

Our findings – We found the company’s conclusion that there is 
no impairment of investments in subsidiaries and intercompany 
receivables to be balanced (2019: balanced).

Refer to page 93 (Audit Committee Report), page 139 (accounting 
policy) and pages 139 and 160 (financial disclosures).

The risk (Subjective judgement – Gaming tax provisions and 
prepayments): risk vs 2019  – The business operates in a 
number of jurisdictions which have different gaming tax and duty 
regimes. For some markets in which the Group now operates or 
operated in the past, the tax regulations dealing specifically with 
online gaming businesses might not yet be formed, are unclear or 
continue to evolve. Changes in gaming tax and duty regimes can 
be announced suddenly and applied retrospectively and in these 
instances the Directors are required to exercise a level of judgement 
surrounding the interpretation and application of the tax laws 
which may differ from that of relevant tax authorities. The amounts 
involved are potentially significant, and determining the amount, if 
any, to be provided as a liability, can be subjective.

This leaves the Group exposed to risk of failure to appropriately 
record provisions for gaming taxes and duty as a result of incorrect 
interpretation of the relevant legislation.

Our response – Our procedures included:

Enquiry of regulators: We requested and obtained circularisations 
from the gaming regulators from the key jurisdictions in which the 
Group operates to confirm whether the Group was up to date with 
its filing requirements and payment of gambling duties.

Benchmarking assumptions: We compared the Group’s 
assessment of the level of exposure arising from changes in 
gaming tax legislation to third party evidence, such as the relevant 
tax authorities’ public announcements. We assessed the potential 
impact on the Group in light of the degree of uncertainty and level 
of gaming revenue in each country to confirm that the only country 
identified with a significant exposure subject to a high degree of 
judgement was Greece.

Tests of details: We reviewed the Group’s calculation of gaming 
tax and duty costs in the period and provisions and prepayments 
at the period end and assessed whether the relevant calculations 
had been performed accurately using the appropriate tax/duty 
rates. In particular we verified that provisions for Greek gaming 
taxes in relation to years remaining open to audit were calculated 
on a consistent basis to tax assessments for years already agreed 
with the Greek Tax authorities.

Assessing the credentials of third party tax experts: We 
assessed the competence and objectivity of third party experts 
engaged by the Group to advise on the legal position of any claims 
received by tax authorities; for the year ended 31 December 2020 
this was in relation to legal advice given in relation to litigation with 
respect to Greek gaming taxes for the years 2010 and 2011.

Our tax expertise: Using our own indirect tax specialists in Greece, 
we determined whether advice received from third party experts 
is reasonable given the correspondence with the tax authorities 
and interpretation of the relevant legislation. We also used our own 
indirect tax specialists in Greece to assess whether management 
representations, regarding the basis of Greek gaming tax 
assessments for years where gaming tax audits are now closed, are 
consistent with confirmations received from the Greek Tax authorities.

Assessing transparency: We considered the appropriateness of 
the judgements taken and adequacy of the Group’s disclosures in 
respect of key tax exposures, notably in relation to the judgement 
over the ongoing Greek gaming tax litigation for 2010 and 2011 
and the recoverability of the related prepayments for amounts paid 
to the Greek tax authorities.

 Entain plc | Annual Report 2020 Financial statements129

The work on all of the components (2019: all of the components), 
including the audit of the parent company, was performed by the 
Group team.

Full scope: revenue 79% (2019: 80%) underlying EBITDA 77% 
(2019: 86%) profit before tax 87% (2019: 93%), Net assets 99% 
(2019: 96%).

4 Going concern 

The Directors have prepared the financial statements on the 
going concern basis as they do not intend to liquidate the Group 
or the Company or to cease their operations, and as they have 
concluded that the Group’s and the Company’s financial position 
means that this is realistic. They have also concluded that there 
are no material uncertainties that could have cast significant doubt 
over their ability to continue as a going concern for at least a year 
from the date of approval of the financial statements (“the going 
concern period”). 

We used our knowledge of the Group, its industry, and the general 
economic environment to identify the inherent risks to its business 
model and analysed how those risks might affect the Group’s and 
Company’s financial resources or ability to continue operations 
over the going concern period. The risks that we considered most 
likely to adversely affect the Group’s and Company’s available 
financial resources and metrics relevant to debt covenants over this 
period were: 

  The impact of significant changes in regulation affecting the 

Group’s ability to operate in certain territories; and

  The impact of a significant business continuity issue affecting 
the Group’s operating systems for a significant portion of the 
going concern period. 

We also considered less predictable but realistic second order 
impacts, such as political or policy changes that could affect 
demand in the Group’s markets.

We considered whether these risks could plausibly affect the 
liquidity or covenant compliance in the going concern period by 
comparing severe, but plausible downside scenarios that could 
arise from these risks individually and collectively against the level 
of available financial resources and covenants indicated by the 
Group’s financial forecasts.

We considered whether the going concern disclosure in note 2 to 
the financial statements gives a full and accurate description of 
the Directors’ assessment of going concern, including the identified 
risks and, dependencies, and related sensitivities. 

Profit before tax (%)

Net assets (%)

13

7

87%
(2019: 93%)

93

87

1

4

99%
(2019: 96%)

96

99

3  Our application of materiality and an overview of the 

scope of our audit 

Materiality for the Group financial statements as a whole was 
set at £20 million (2019: £20 million), determined with reference 
to a benchmark of Group revenue (of which it represents 0.6% 
(2019: 0.6%)). We consider revenue to be the most appropriate 
benchmark as it provides a more stable measure year on year than 
group profit before tax. 

Materiality for the parent Company financial statements as a 
whole was set at £8 million (2019: £10 million), determined with 
reference to a benchmark of total assets, of which it represents 
0.2% (2019: 0.2%).

In line with our audit methodology, our procedures on individual 
account balances and disclosures were performed to a lower 
threshold, performance materiality, so as to reduce to an 
acceptable level the risk that individually immaterial misstatements 
in individual account balances add up to a material amount across 
the financial statements as a whole. 

Performance materiality for the Group and parent company was 
set at 75% (2019:75%) of materiality and 75% (2019 : 60%) of 
materiality respectively for the financial statements as a whole, 
which equates to £15 million (2019 : £15 million) for the Group and 
£6 million (2019 : £6 million) for the parent company. We applied this 
percentage in our determination of performance materiality because 
we did not identify any factors indicating an elevated level of risk. 

We agreed to report to the Audit Committee any corrected or 
uncorrected identified misstatements exceeding £1 million, in 
addition to other identified misstatements that warranted reporting 
on qualitative grounds.

Of the Group’s ten (2019: ten) components, we subjected four 
(2019: four) to full scope audits for Group purposes. For the residual 
6 components, we performed analysis at an aggregated group 
level to re-examine our assessment that there were no significant 
risks of material misstatement within these.

The component materialities ranged from £8 million to £14 million 
(2019: £10 million to £12 million), and were determined having 
regard to the mix of size and risk profile of the Group across 
the components. 

Revenue (%)

21

20

EBITDA (pre corporate
costs and bonus) (%)

23

14

79%
(2019: 80%)

77%
(2019: 86%)

80

79

86

77

 % coverage 2020 

 % coverage 2019 

 % out of scope 2020 

 % out of scope 2019 

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 
 
 
 130

Independent Auditor’s Report to the members of Entain plc continued

Our conclusions based on this work:

  we consider that the directors’ use of the going concern basis 
of accounting in the preparation of the financial statements 
is appropriate;

Further detail in respect of Online revenue recognition and gaming 
provisions is set out in the key audit matter disclosures in section 2 
of this report.

We also performed procedures including: 

  we have not identified, and concur with the directors’ 

  Identifying journal entries and other adjustments to test for all 

assessment that there is not, a material uncertainty related to 
events or conditions that, individually or collectively, may cast 
significant doubt on the Group’s or Company’s ability to continue 
as a going concern for the going concern period; and

full scope components based on risk criteria and comparing the 
identified entries to supporting documentation. These included: 
unusual revenue pairings; unusual journals with a credit or debit 
to entry to cash; and, unusual journals in seldom used pairings.

  we have nothing material to add or draw attention to in relation 
to the directors’ statement in note 2 to the financial statements 
on the use of the going concern basis of accounting with no 
material uncertainties that may cast significant doubt over the 
Group and Company’s use of that basis for the going concern 
period, and we found the going concern disclosure in note 2 to 
be acceptable.

However, as we cannot predict all future events or conditions and 
as subsequent events may result in outcomes that are inconsistent 
with judgements that were reasonable at the time they were made, 
the above conclusions are not a guarantee that the Group or the 
Company will continue in operation. 

5  Fraud and breaches of laws and regulations –  

ability to detect

Identifying and responding to risks of material misstatement 
due to fraud

To identify risks of material misstatement due to fraud (“fraud 
risks”) we assessed events or conditions that could indicate an 
incentive or pressure to commit fraud or provide an opportunity to 
commit fraud. Our risk assessment procedures included:

  Enquiring of directors, and internal audit and inspection of 

policy documentation as to the Group’s high-level policies and 
procedures to prevent and detect fraud including the internal 
audit function, and the Group’s channel for “whistleblowing”, as 
well as whether they have knowledge of any actual, suspected 
or alleged fraud.

  Reading Board, audit committee and remuneration 

committee minutes.

  Considering remuneration incentive schemes and performance 
targets for directors and how these are impacted by separately 
disclosed items.

  Using analytical procedures to identify any unusual or 

unexpected relationships.

  Consulting forensic professionals to assist us in identifying fraud 

risks based on discussions of the circumstances of the Group.

We communicated identified fraud risks throughout the audit team 
and remained alert to any indications of fraud throughout the audit.

As required by auditing standards, and taking into account 
possible pressures to meet profit targets, we perform procedures 
to address the risk of management override of controls and the 
risk of fraudulent revenue recognition, in particular the risk that 
revenue from the Group’s online operations is recorded incorrectly, 
that management may be in a position to make inappropriate 
accounting entries, and the risk of bias in accounting estimates 
and judgements such as provisions for gaming tax obligations, 
provisions for impairment and pension assumptions.

  Evaluated the business purpose of significant 

unusual transactions.

  Assessing significant accounting estimates for bias.

Identifying and responding to risks of material misstatement 
due to non-compliance with laws and regulations

We identified areas of laws and regulations that could reasonably 
be expected to have a material effect on the financial statements 
from our general commercial and sector experience and through 
discussion with the directors and other management (as required 
by auditing standards), and from inspection of the Group’s 
regulatory and legal correspondence and discussed with the 
directors and other management the policies and procedures 
regarding compliance with laws and regulations. 

As the Group is regulated, our assessment of risks involved gaining 
an understanding of the control environment including the entity’s 
procedures for complying with regulatory requirements. 

We communicated identified laws and regulations throughout our 
team and remained alert to any indications of non-compliance 
throughout the audit. 

The potential effect of these laws and regulations on the financial 
statements varies considerably.

Firstly, the Group is subject to laws and regulations that directly 
affect the financial statements including financial reporting 
legislation (including related companies legislation), distributable 
profits legislation and taxation legislation and we assessed the 
extent of compliance with these laws and regulations as part of our 
procedures on the related financial statement items. 

Secondly, the Group is subject to many other laws and regulations 
where the consequences of non-compliance could have a material 
effect on amounts or disclosures in the financial statements, for 
instance through the imposition of fines or litigation or the loss 
of the Group’s license to operate. We identified the following 
areas as those most likely to have such an effect: anti-bribery 
and corruption, recognising the nature of the Group’s operations, 
and responsible betting and gaming legislation across all of 
the territories where the group generates material revenues. 
Auditing standards limit the required audit procedures to identify 
non-compliance with these laws and regulations to enquiry of the 
directors and other management and inspection of regulatory and 
legal correspondence, if any. Therefore if a breach of operational 
regulations is not disclosed to us or evident from relevant 
correspondence, an audit will not detect that breach.

 Entain plc | Annual Report 2020 Financial statements131

Context of the ability of the audit to detect fraud or breaches 
of law or regulation

Disclosures of emerging and principal risks and longer-term 
viability 

Owing to the inherent limitations of an audit, there is an 
unavoidable risk that we may not have detected some material 
misstatements in the financial statements, even though we have 
properly planned and performed our audit in accordance with 
auditing standards. For example, the further removed non-
compliance with laws and regulations is from the events and 
transactions reflected in the financial statements, the less likely the 
inherently limited procedures required by auditing standards would 
identify it. 

In addition, as with any audit, there remained a higher risk of 
non-detection of fraud, as these may involve collusion, forgery, 
intentional omissions, misrepresentations, or the override of 
internal controls. Our audit procedures are designed to detect 
material misstatement. We are not responsible for preventing 
non-compliance or fraud and cannot be expected to detect non-
compliance with all laws and regulations.

6  We have nothing to report on the other information 

in the Annual Report

The directors are responsible for the other information presented 
in the Annual Report together with the financial statements. 
Our opinion on the financial statements does not cover the other 
information and, accordingly, we do not express an audit opinion 
or, except as explicitly stated below, any form of assurance 
conclusion thereon. 

Our responsibility is to read the other information and, in doing so, 
consider whether, based on our financial statements audit work, 
the information therein is materially misstated or inconsistent with 
the financial statements or our audit knowledge. Based solely on 
that work we have not identified material misstatements in the 
other information. 

Directors’ remuneration report 

In addition to our audit of the financial statements, the Directors 
have engaged us to audit the information in the Directors’ 
Remuneration Report that is described as having been audited, 
which the Directors have decided to prepare as if the Company 
was required to comply with the requirements of Schedule 8 to The 
Large and Medium-sized Companies and Groups (Accounts and 
Reports) Regulations 2008 (SI 2008 No. 410) made under the UK 
Companies Act 2006.

In our opinion the part of the Directors’ Remuneration Report to 
be audited has been properly prepared in accordance with the 
UK Companies Act 2006, as if those requirements applied to 
the Company.

We are required to perform procedures to identify whether there 
is a material inconsistency between the directors’ disclosures in 
respect of emerging and principal risks and the viability statement, 
and the financial statements and our audit knowledge. 

Based on those procedures, we have nothing material to add or 
draw attention to in relation to: 

  the directors’ confirmation within the viability statement on 

page 76 that they have carried out a robust assessment of the 
emerging and principal risks facing the Group, including those 
that would threaten its business model, future performance, 
solvency and liquidity; 

  the Emerging and Principal Risks disclosures describing these 

risks and how emerging risks are identified, and explaining how 
they are being managed and mitigated; and 

  the directors’ explanation in the Viability Statement of how they 

have assessed the prospects of the Group, over what period 
they have done so and why they considered that period to be 
appropriate, and their statement as to whether they have a 
reasonable expectation that the Group will be able to continue in 
operation and meet its liabilities as they fall due over the period 
of their assessment, including any related disclosures drawing 
attention to any necessary qualifications or assumptions. 

Based on the above procedures, we have concluded that the above 
disclosures are materially consistent with the financial statements 
and our audit knowledge.

Our work is limited to assessing these matters in the context of 
only the knowledge acquired during our financial statements 
audit. As we cannot predict all future events or conditions and as 
subsequent events may result in outcomes that are inconsistent 
with judgements that were reasonable at the time they were made, 
the absence of anything to report on these statements is not a 
guarantee as to the Group’s and Company’s longer-term viability.

Corporate governance disclosures 

We are required to perform procedures to identify whether there 
is a material inconsistency between the directors’ corporate 
governance disclosures and the financial statements and our 
audit knowledge.

Based on those procedures, we have concluded that each of the 
following is materially consistent with the financial statements and 
our audit knowledge: 

  the directors’ statement that they consider that the annual report 
and financial statements taken as a whole is fair, balanced and 
understandable, and provides the information necessary for 
shareholders to assess the Group’s position and performance, 
business model and strategy; 

  the section of the annual report describing the work of the 

Audit Committee, including the significant issues that the audit 
committee considered in relation to the financial statements, and 
how these issues were addressed; and

  the section of the annual report that describes the review of 

the effectiveness of the Group’s risk management and internal 
control systems.

We are required to review the part of the Corporate Governance 
Statement relating to the Group’s compliance with the provisions of 
the UK Corporate Governance Code specified by the Listing Rules 
for our review. We have nothing to report in this respect. 

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 132

Independent Auditor’s Report to the members of Entain plc continued

8 Respective responsibilities 

Directors’ responsibilities 

As explained more fully in their statement set out on page 67, 
the directors are responsible for: the preparation of financial 
statements that give a true and fair view; such internal control as 
they determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether 
due to fraud or error; assessing the Group and parent Company’s 
ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern; and using the going concern 
basis of accounting unless they either intend to liquidate the Group 
or the parent Company or to cease operations, or have no realistic 
alternative but to do so. 

Auditor’s responsibilities 

Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue our 
opinion in an auditor’s report. Reasonable assurance is a high level 
of assurance, but does not guarantee that an audit conducted 
in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud 
or error and are considered material if, individually or in aggregate, 
they could reasonably be expected to influence the economic 
decisions of users taken on the basis of the financial statements. 

A fuller description of our responsibilities is provided on the FRC’s 
website at www.frc.org.uk/auditorsresponsibilities. 

9  The purpose of our audit work and to whom we owe our 

responsibilities 

This report is made solely to the Company’s members, as a body, 
in accordance with Section 80 (c) of the Isle of Man Companies 
Act 2006 and the terms of our engagement by the Company. 
Our audit work has been undertaken so that we might state to 
the Company’s members those matters we are required to state 
to them in an auditor’s report, and the further matters we are 
required to state to them in accordance with terms agreed with the 
Company, and for no other purpose. To the fullest extent permitted 
by law, we do not accept or assume responsibility to anyone other 
than the Company and the Company’s members, as a body, for our 
audit work, for this report, or for the opinions we have formed. 

Michael Harper  
Responsible Individual 
for and on behalf of KPMG LLP  
Chartered Accountants and Recognised Auditors  
15 Canada Square 
London 
E14 5GL

4 March 2021

 Entain plc | Annual Report 2020 Financial statements Consolidated income statement

for the year ended 31 December 2020

Net Gaming Revenue
VAT/GST

Revenue
Cost of sales

Gross profit
Administrative costs

Contribution
Administrative costs excluding marketing

Notes

5
7

7

Underlying
 items
£m
3,628.5
(66.9)

3,561.6
(1,253.0)

2,308.6
(1,718.9)

1,740.2
(1,150.5)

Group operating profit/(loss) before share of 
results from joint ventures and associates
Share of results from joint ventures and associates

16,17

8
8

8

8

10

21

12

12

11

Group operating profit/(loss)
Finance expense
Finance income
(Losses)/gains arising from change in fair value of 
financial instruments
(Losses)/gains arising from foreign exchange on debt 
instruments

Profit/(loss) before tax
Income tax

Profit/(loss) from continuing operations
Loss for the year from discontinued operations  
after tax

Profit/(loss) for the year

Attributable to:
Equity holders of the parent
Non–controlling interests

Earnings per share on profit/(loss) for the year from 
continuing operations
From profit/(loss) for the year1

Diluted earnings per share on profit/(loss) for the year 
from continuing operations
From profit/(loss) for the year1

Proposed dividends

Memo
EBITDAR2
Rent and associated costs3

EBITDA
Share based payments
Depreciation, amortisation and impairment 
Share of results from joint ventures and associates

Group operating profit/(loss)

589.7
(60.2)

529.5
(76.5)
2.3

(61.8)

(42.9)

350.6
(63.0)

(14.4)

273.2

251.6
21.6

273.2

63.5p

61.0p

62.8p

60.4p

862.1
(19.0)

843.1
(14.8)
(238.6)
(60.2)

529.5

133

2020

2019
(restated)4

Separately 
disclosed
items 
(note 6)
£m
–
–

–
–

–
(170.6)

–
(170.6)

(170.6)
–

(170.6)
(5.3)
–

–

–

(175.9)
2.1

Total  
£m
3,628.5
(66.9)

3,561.6
(1,253.0)

2,308.6
(1,889.5)

1,740.2
(1,321.1)

Underlying
 items
£m
3,632.7
(54.6)

3,578.1
(1,209.3)

2,368.8
(1,839.0)

1,874.9
(1,345.1)

419.1
(60.2)

358.9
(81.8)
2.3

529.8
(9.2)

520.6
(88.5)
2.4

(61.8)

17.6

(42.9)

174.7
(60.9)

84.3

536.4
(46.4)

Separately 
disclosed
items
(note 6) 
£m
–
–

–
–

–
(686.7)

–
(686.7)

(686.7)
–

(686.7)
(14.1)
–

–

–

(700.8)
79.6

Total  
£m
3,632.7
(54.6)

3,578.1
(1,209.3)

2,368.8
(2,525.7)

1,874.9
(2,031.8)

(156.9)
(9.2)

(166.1)
(102.6)
2.4

17.6

84.3

(164.4)
33.2

287.6

(173.8)

113.8

490.0

(621.2)

(131.2)

(34.4)

79.4

(0.6)

(8.9)

(9.5)

489.4

(630.1)

(140.7)

(20.0)

(193.8)

(193.8)
–

(193.8)

57.8
21.6

79.4

15.8p

9.9p

15.6p

9.8p

–

141.4
–

141.4
–
(312.0)
–

(170.6)

1,003.5
(19.0)

984.5
(14.8)
(550.6)
(60.2)

358.9

476.4
13.0

489.4

65.2p

65.1p

64.3p

64.2p

782.9
(21.5)

761.4
(12.7)
(218.9)
(9.2)

520.6

(630.1)
–

(630.1)

(153.7)
13.0

(140.7)

(24.8)p

(26.4)p

(24.8)p

(26.4)p

17.6p

714.8
(21.5)

693.3
(12.7)
(837.5)
(9.2)

(166.1)

(68.1)
–

(68.1)
–
(618.6)
–

(686.7)

1.   The calculation of underlying earnings per share has been adjusted for separately disclosed items, and for the removal of foreign exchange volatility arising on financial 

instruments as it provides a better understanding of the underlying performance of the Group. See note 12 for further details.

2.  Included within the Income Statement and Memo above are certain non-statutory measures. The use of these items and the reconciliation to their statutory equivalents is 

provided above and on page 56 of the report.

3.  Rent and associated costs include VAT and rent not captured by IFRS 16. These are predominantly driven by VAT on rental charges not being recoverable and held over leases.
4.  The profit and loss for the year ended 31 December 2019 has been restated for the presentation of discontinued operations. See note 21.

The notes on pages 138 to 182 form an integral part of these consolidated financial statements.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 134

 Consolidated statement of comprehensive income

for the year ended 31 December 2020

Profit/(loss) for the year

Other comprehensive expense:

Items that may be reclassified to profit or loss:
Currency differences on translation of foreign operations

Total items that may be reclassified to profit or loss

Items that will not be reclassified to profit or loss:
Re-measurement of defined benefit pension scheme
Tax on re-measurement of defined benefit pension scheme
Share of associate other comprehensive income

Total items that will not be reclassified to profit or loss

Other comprehensive income/(expense) for the year, net of tax

Total comprehensive income/(expense) for the year

Attributable to:
Equity holders of the parent:
Non-controlling interests

The notes on pages 138 to 182 form an integral part of these consolidated financial statements.

Notes

2020 
£m

79.4

2019  
£m

(140.7)

30
10
17

137.7

137.7

(158.6)

(158.6)

(0.2)
0.1
0.3

0.2

137.9

217.3

195.7
21.6

(104.6)
36.6
1.0

(67.0)

(225.6)

(366.3)

(379.3)
13.0

 Entain plc | Annual Report 2020 Financial statements Consolidated balance sheet

At 31 December 2020

Assets
Non–current assets
Goodwill
Intangible assets
Property, plant and equipment
Interest in joint venture
Interest in associates and other investments
Trade and other receivables 
Other financial assets
Deferred tax assets
Retirement benefit asset

Current assets
Trade and other receivables
Income and other taxes recoverable
Derivative financial instruments
Cash and cash equivalents

Assets in disposal group classified as held for sale

Total assets

Liabilities
Current liabilities
Trade and other payables
Balances with customers
Lease liabilities
Interest bearing loans and borrowings
Corporate tax liabilities
Provisions
Derivative financial instruments
Other financial liabilities

Non–current liabilities
Interest bearing loans and borrowings
Lease liabilities
Deferred tax liabilities
Provisions
Other financial liabilities

Liabilities in disposal group classified as held for sale

Total liabilities

Net assets

Equity
Issued share capital
Share Premium
Merger Reserve
Translation reserve
Retained earnings

Equity shareholders’ funds

Non–controlling interests

Total shareholders’ equity

135

Notes

2020 
£m

2019  
£m

13
13
15
16
17
18
26
10
30

18

26
19

21

20
26
22
23

24
26
26

23
22
10
24
26

21

28

34

3,061.1
2,105.4
470.2
6.2
29.4
3.8
4.4
129.8
64.2

5,874.5

475.8
13.6
–
706.7

1,196.1

199.1

7,269.7

(687.4)
(241.1)
(89.8)
(14.1)
(66.4)
(49.4)
(26.1)
(147.5)

2,966.4
2,398.0
467.9
6.0
29.9
3.3
2.1
124.4
66.6

6,064.6

477.6
9.1
47.4
390.1

924.2

–

6,988.8

(678.7)
(335.4)
(75.5)
(31.5)
(35.1)
(73.0)
–
(30.7)

(1,321.8)

(1,259.9)

(2,085.7)
(248.2)
(331.7)
(19.5)
(9.3)

(2,084.5)
(288.0)
(358.2)
(16.5)
(125.8)

(2,694.4)

(2,873.0)

(172.0)

–

(4,188.2)

(4,132.9)

3,081.5

2,855.9

4.8
1,206.6
2,527.4
191.7
(901.3)

3,029.2

52.3

4.8
1,198.0
2,527.4
54.0
(971.4)

2,812.8

43.1

3,081.5

2,855.9

The financial statements on pages 138 to 182 were approved by the Board of Directors on 4 March 2021 and signed on its behalf by

J Nygaard-Andersen 
Chief Executive Officer 

R Wood 
Deputy Chief Executive Officer/Chief Financial Officer

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 
 
 
 136

 Consolidated statement of changes in equity

for the year ended 31 December 2020

Equity 
shareholders’ 
funds
 £m

Non- 
controlling
 Interests 
(note 34) 
£m

Total
Shareholders’ 
equity 
£m

At 1 January 2019

(Loss)/profit for the year
Other comprehensive expense

Total comprehensive (expense)/
income
Share options exercised
Share-based payments charge
Equity dividends (note 11)
Non-controlling interests

Issued 
share 
capital 
£m

4.8

Share 
premium 
£m

1,196.5

Merger
Reserve
 £m

2,527.4

–
–

–
–
–
–
–

–
–

–
1.5
–
–
–

–
–

–
–
–
–
–

At 31 December 2019

4.8

1,198.0

2,527.4

At 1 January 2020

4.8

1,198.0

2,527.4

Profit for the year
Other comprehensive income

Total comprehensive income
Share options exercised
Share-based payments charge
Equity dividends (note 11)

–
–

–
–
–
–

–
–

–
8.6
–
–

–
–

–
–
–
–

At 31 December 2020

4.8

1,206.6

2,527.4

Translation 
reserve1
£m

212.6

–
(158.6)

(158.6)
–
–
–
–

54.0

54.0

–
137.7

137.7
–
–
–

191.7

Retained 
earnings 
£m

(562.2)

(153.7)
(67.0)

(220.7)
–
10.8
(195.5)
(3.8)

(971.4)

3,379.1

(153.7)
(225.6)

(379.3)
1.5
10.8
(195.5)
(3.8)

2,812.8

(971.4)

2,812.8

57.8
0.2

58.0
–
12.1
–

57.8
137.9

195.7
8.6
12.1
–

(901.3)

3,029.2

38.2

13.0
–

13.0
–
–
(8.1)
–

43.1

43.1

21.6
–

21.6
–
–
(12.4)

52.3

3,417.3

(140.7)
(225.6)

(366.3)
1.5
10.8
(203.6)
(3.8)

2,855.9

2,855.9

79.4
137.9

217.3
8.6
12.1
(12.4)

3,081.5

1.  The translation reserve is used to record exchange differences arising from the translation of the financial statements of subsidiaries with non-Sterling functional currencies.

The notes on pages 138 to 182 form an integral part of these consolidated financial statements.

 Entain plc | Annual Report 2020 Financial statements 
 
 
 
 
 
 
 Consolidated statement of cash flows

for the year ended 31 December 2020

Cash generated by operations
Income taxes paid
Net finance expense paid

Net cash generated from operating activities

Cash flows from investing activities:

Acquisitions and payments of contingent consideration
Purchase of intangible assets
Purchase of property, plant and equipment
Proceeds from the sale of property, plant and equipment including disposal of shops
Investment in joint ventures
Dividends received from associates
Proceed from disposal of joint ventures

Net cash used in investing activities

Cash flows from financing activities:

Proceeds from issue of ordinary shares
Net proceeds from borrowings1
Repayment of borrowings
Payment of lease liabilities
Equity dividends paid2

Net cash used in financing activities 

Net increase/(decrease) in cash and cash equivalents 
Effect of changes in foreign exchange rates
Cash and cash equivalents at beginning of the year
Cash and cash equivalents at end of the year3

Notes

29

137

2019  
£m

543.7
(37.5)
(68.9)

437.3

(21.3)
(107.2)
(72.6)
10.9
–
1.2
63.8

(125.2)

1.5
1,045.5
(1,099.1)
(77.7)
(203.6)

(333.4)

(21.3)
(10.5)
421.9

390.1

2020 
£m

864.8
(59.2)
(95.3)

710.3

(24.8)
(101.6)
(62.6)
6.9
(61.8)
–
–

(243.9)

8.6
13.5
(43.5)
(85.9)
(12.4)

(119.7)

346.7
13.0
390.1

749.8

1.  Net proceeds from borrowings also includes £13.5m of cash received in relation to the settlement of derivative financial instruments (2019: £12.6m). 
2.  Equity dividends paid are inclusive of dividends paid to non-controlling interests of £12.4m (2019: £8.1m).
3.  Cash and cash equivalents at the end of the year also includes £43.1m of cash within assets in disposal group classified as held for sale.

The notes on pages 138 to 182 form an integral part of these consolidated financial statements.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 138

 Notes to the consolidated financial statements

for the year ended 31 December 2020

1 Corporate information

Entain plc (the Company) is a company incorporated and domiciled in the Isle of Man on 5 January 2010 whose shares are traded publicly 
on the London Stock Exchange. The principal activities of the Company and its subsidiaries (“the Group”) are described in the strategic 
report. The consolidated financial statements of the Group for the year ended 31 December 2020 were authorised for issue in accordance 
with a resolution of the Directors on 4 March 2021. 

The nature of the Group’s operations and its principal activities are set out in note 5.

2 Basis of preparation

The consolidated financial statements of the Group have been prepared in accordance with international financial reporting standards 
adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union and with the Isle of Man Companies Act 2006 
applicable to companies reporting under IFRSs. The accounting policies set out in this section as detailed have been applied consistently 
year-on-year other than for the changes in accounting policies set out in note 3.

The Group financial statements are prepared under the historical cost convention unless otherwise stated. In adopting the going concern 
basis of preparation in the financial statements, the Directors have considered the current trading performance of the Group, the financial 
forecasts and the principal risks and uncertainties, including the impact of Covid-19 and in particular the impact of the potential for 
further disruption to the Retail business across Europe. In addition, the Directors have considered all matters discussed in connection 
with the long-term viability statement including the modelling of “severe but plausible” downside scenarios such as, legislation changes 
impacting the Group’s Online business and extended lockdowns affecting the Group’s Retail operations. 

Given the level of the Group’s available cash (£0.7bn), available financing facilities (including an undrawn revolving credit facility of 
£0.5bn), debt maturity profile, and the forecast covenant headroom even under the sensitised downside scenarios, the Directors believe 
that the Group is well placed to manage the risks and uncertainties that it faces. As such, the Directors have a reasonable expectation 
that the Group will have adequate financial resources to continue in operational existence and meet its liabilities as they fall due for at 
least 12 months from the date of approval of these financial statements and have, therefore, considered it appropriate to adopt the going 
concern basis of preparation in the financial statements.

The consolidated financial statements are presented in Pounds Sterling (£). All values are in millions (£m) rounded to one decimal place 
except where otherwise indicated.

The separately disclosed items have been included within the appropriate classifications in the consolidated income statement. 
Further details are given in note 6.

3 Changes in accounting policies

From 1 January 2020 the Group has applied, for the first time, certain standards, interpretations and amendments. The adoption 
of the following standards and amendments to standards did not have a material impact on the current period or any prior period 
upon transition:

–  IAS 8, Accounting Policies, Changes in Accounting Estimates and Errors; amendments to the definition of “material”,

–  IAS 39 Financial Instruments; amendments as a result of interest rate benchmark reform,

–  IFRS 3 Business Combinations; amendments to the definition of a business,

–  IFRS 7 Financial Instruments: Disclosures; amendments as a result of interest rate benchmark reform, and

–  IFRS 9 Financial Instruments: Recognition and Measurement; amendments as a result of interest rate benchmark reform.

4 Summary of significant accounting policies

4.1 Basis of consolidation

The consolidated financial statements comprise the financial statements of the Group at 31 December each year. The consolidation 
has been performed using the results to 31 December for all subsidiaries, using consistent accounting policies. With the exception of a 
small number of immaterial subsidiaries, the financial statements of those subsidiaries are prepared to 31 December. Control is achieved 
where the Company is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect these 
returns through its power over the investee.

All intragroup transactions, balances, income and expenses are eliminated on consolidation.

Subsidiaries are consolidated, using the acquisition method of accounting, from the date on which control is transferred to the Group 
and cease to be consolidated from the date on which control is transferred from the Group. On acquisition, the assets and liabilities and 
contingent liabilities of a subsidiary are measured at fair value at the date of acquisition. Any excess of the cost of acquisition over the 
fair values of the separately identifiable net assets acquired is recognised as goodwill. Where necessary, adjustments are made to the 
financial statements of subsidiaries to bring the accounting policies used in line with those used by the Group.

 Entain plc | Annual Report 2020 Financial statements139

4 Summary of significant accounting policies continued

4.2 Critical accounting estimates and judgements

The preparation of financial information requires the use of assumptions, estimates and judgements about future conditions. Use of 
available information and application of judgement are inherent in the formation of estimates. Actual results in the future may differ from 
those reported. 

In this regard, management believes that the accounting policies where judgement has been applied are: 

–  accounting for uncertain tax positions; and

–  separately disclosed items.

Furthermore, management believes that the accounting policies where estimates have been utilised are:

–  the measurement and impairment of goodwill and other assets;

–  pension and other post-employment benefit obligations; and

–  accounting for business combinations.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 
period in which the estimate is revised.

Further information about key assumptions concerning the future and other key sources of estimation uncertainty are set out below.

Accounting for uncertain tax positions

The Group is subject to various forms of tax in a number of jurisdictions. Given the nature of the industry within which the Group operates, 
the tax and regulatory regimes are continuously changing and, as such, the Group is exposed to a small number of uncertain tax positions. 
Provisions are made for uncertain tax positions where it is believed that it is more likely than not that an economic outflow will arise.

Separately disclosed items

To assist in understanding its underlying performance, the Group has defined the following items of pre-tax income and expense as 
separately disclosed items as they either reflect items which are exceptional in nature or size or are associated with the amortisation of 
acquired intangibles. Items treated as separately disclosed items include:

–  amortisation of acquired intangibles resulting from IFRS 3 “Business Combinations” fair value exercises;

–  profits or losses on disposal, closure or impairment of non-current assets or businesses;

–  corporate transaction and restructuring costs;

–  tax litigation;

–  changes in the fair value of contingent consideration; and

–  the related tax effect of these items.

Any other non-recurring items are considered individually for classification as separately disclosed or exceptional by virtue of their nature 
or size.

The separate disclosure of these items allows a clearer understanding of the trading performance on a consistent and comparable basis, 
together with an understanding of the effect of non-recurring or large individual transactions upon the overall profitability of the Group.

The separately disclosed items have been included within the appropriate classifications in the consolidated income statement. 
Further details are given in note 6. 

Goodwill

Goodwill on acquisition is initially measured at cost, being the excess of the cost of the business combination over the Group’s interest in 
the net fair value of the separately identifiable assets, liabilities and contingent liabilities at the date of acquisition. In accordance with 
IFRS 3 Business Combinations, goodwill is not amortised but reviewed for impairment at the first reporting period after acquisition and 
then annually thereafter. As such it is stated at cost less any provision for impairment of value. Any impairment is recognised immediately 
in the consolidated income statement and is not subsequently reversed. 

On acquisition, any goodwill acquired is allocated to cash generating units for the purpose of impairment testing. Where goodwill forms 
part of a cash generating unit and part of the operation within that unit is disposed of, the goodwill associated with the disposal is 
included in the carrying amount of the assets when determining the gain or loss on disposal. 

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 140

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

4 Summary of significant accounting policies continued

Intangible assets

Intangible assets acquired separately are capitalised at cost and those acquired as part of a business combination are capitalised 
separately from goodwill if the fair value can be measured reliably on initial recognition. The costs relating to internally generated 
intangible assets, principally software costs, are capitalised if the criteria for recognition as assets are met. Other expenditure is charged 
in the year in which the expenditure is incurred. Following initial recognition, intangible assets are carried at cost less any accumulated 
amortisation and any accumulated impairment losses. 

The useful lives of these intangible assets are assessed to be either finite or indefinite. All indefinite lived assets are subject to an annual 
impairment review from the year of acquisition. Where amortisation is charged on assets with finite lives, this expense is taken to the 
consolidated income statement through the ‘operating expenses, depreciation and amortisation’ line item. Useful lives are reviewed on an 
annual basis. 

A summary of the policies applied to the Group’s intangible assets is as follows: 

Retail licences
Software
Capitalised development expenditure
Trademarks and brand names
Customer relationships

Lower of 15 years, or duration of licence
2–15 years
3–5 years
10–15 years, or indefinite life
3–15 years

The useful lives of all intangible assets are reviewed at each financial period end. Impairment testing is performed annually for intangible 
assets which are not subject to systematic amortisation and where an indicator of impairment exists for all other intangible assets.

An intangible asset is derecognised on disposal, with any gain or loss arising (calculated as the difference between the net disposal 
proceeds and the carrying amount of the item) included in the consolidated income statement in the year of disposal.

Pensions and other post-employment benefits

The Group’s defined benefit pension plans, the Ladbrokes Pension Plan and the Gala Coral Pension Plan hold assets separately from the 
Group. The pension cost relating to both plans are assessed in accordance with the advice of independent qualified actuaries using the 
projected unit credit method. 

Actuarial gains or losses are recognised in the consolidated statement of comprehensive income in the period in which they arise.

Any past service cost is recognised immediately. The retirement benefit asset recognised in the balance sheet represents the fair value of 
scheme assets less the value of the defined benefit obligations.

In accounting for the Group’s defined benefit pension plans, it is necessary for management to make a number of estimates and 
assumptions each year. These include the discount rates, inflation rates and life expectancy. In making these estimates and assumptions, 
management considers advice provided by external advisers, such as actuaries. Where actual experience differs to these estimates, 
actuarial gains and losses are recognised directly in other comprehensive income. Refer to note 30 for details of the values of assets and 
obligations and key assumptions used. Although the Group anticipates that plan surpluses will be utilised during the life of the plans to 
address member benefits, the Group recognises its pension surplus in full on the basis that it does not consider there to be substantive 
restrictions on the return of residual plan assets in the event of a winding up of the plans after all member obligations have been met. 

The Group’s contributions to defined contribution schemes are charged to the consolidated income statement in the period to which the 
contributions relate.

Business combinations

For business combinations, the Group estimates the fair value of the consideration transferred, which can include assumptions about 
the future business performance of the business acquired and an appropriate discount rate to determine the fair value of any contingent 
consideration. Judgement is also applied in determining whether any future payments should be classified as contingent consideration or 
as remuneration for future services.

The Group then estimates the fair value of assets acquired and liabilities assumed in the business combination, including any separately 
identifiable intangible assets. These estimates also require inputs and assumptions including future earnings, customer attrition rates and 
discount rates. The Group engages external experts to support the valuation process, where appropriate. IFRS 3 ‘Business Combinations’ 
allows the Group to recognise provisional fair values if the initial accounting for the business combination is incomplete. Judgement is 
applied as to whether changes should be applied at the acquisition date or as post-acquisition changes. 

The fair value of contingent consideration recognised in business combinations is reassessed at each reporting date, using updated 
inputs and assumptions based on the latest financial forecasts for the relevant business. Fair value movements and the unwinding of the 
discounting is recognised within operating expenses.

 Entain plc | Annual Report 2020 Financial statements141

4 Summary of significant accounting policies continued

4.3 Other accounting policies

Impairment

An impairment review is performed for indefinite life assets on at least an annual basis. For all other non-current assets an impairment 
review is performed where there are indicators of impairment. This requires an estimation of the recoverable amount which is the higher 
of an asset’s fair value less costs to sell and its value in use. Estimating a value in use amount requires management to make an estimate 
of the expected future cash flows from each cash generating unit and to discount cash flows by a suitable discount rate in order to 
calculate the present value of those cash flows. Estimating an asset’s fair value less costs to sell is determined using future cash flow and 
profit projections as well as industry observed multiples and publicly observed share prices for similar betting and gaming companies.

Within UK and European Retail the cash generating units are generally an individual Licensed Betting Office (“LBO”) and therefore, 
impairment is first assessed at this level for licences, right of use (“ROU”) assets and property, plant and equipment, with any impairment 
arising booked first to licences and then to property, plant and equipment.

Pension and other post-employment benefit obligations

There is a significant degree of estimation involved in predicting the ultimate benefits payable under defined benefit pension 
arrangements. The pension scheme liabilities are determined using actuarial valuations. The actuarial valuation involves making 
assumptions about discount rates, mortality rates and future pension increases. Due to the long-term nature of these plans, such 
estimates are subject to significant uncertainty. The Group’s defined benefit pension schemes both have a net asset position when 
measured on an IAS 19 basis. Judgement is applied, based on legal, actuarial, and accounting guidance in IFRIC 14, regarding the 
amounts of net pension asset that is recognised in the consolidated balance sheet. Further details are given in note 30.

Investments in joint ventures 

A joint venture is an entity in which the Group holds an interest on a long-term basis and which is jointly controlled by the Group and one 
or more other venturers under a contractual agreement. 

Joint control exists only when decisions about the relevant activities require the unanimous consent of the parties that collectively control 
the arrangement. In assessing this joint control no significant judgements have been necessary.

The Group’s share of results of joint ventures is included in the Group consolidated income statement using the equity method of 
accounting. Investments in joint ventures are carried in the Group consolidated balance sheet at cost plus post-acquisition changes in 
the Group’s share of net assets of the entity less any impairment in value. The carrying value of investments in joint ventures includes 
acquired goodwill.

If the Group’s share of losses in the joint venture equals or exceeds its investment in the joint venture, the Group does not recognise further 
losses, unless it has obligations to continue to provide financial support to the joint venture. Further details are given in note 16.

Investments in associates

Associates are those businesses in which the Group has a long-term interest and is able to exercise significant influence over the financial 
and operational policies but does not have control or joint control over those policies.

The Group’s share of results of associates is included in the Group’s consolidated income statement using the equity method of 
accounting. Investments in associates are carried in the Group’s consolidated balance sheet at cost plus post-acquisition changes in the 
Group’s share of net assets of the entity less any impairment in value. The carrying value of investments in associates includes acquired 
goodwill. If the Group’s share of losses in the associate equals or exceed its investments in the associate, the Group does not recognise 
further losses, unless it has obligations to continue to provide financial support to the associate. Further details are given in note 17.

Property, plant and equipment

Land is stated at cost less any impairment in value. 

Buildings, plant and equipment are stated at cost less accumulated depreciation and any impairment in value. 

Depreciation is applied using the straight-line method to specific classes of asset to reduce them to their residual value over their 
estimated useful economic lives. 

Land and buildings

Plant and equipment
Fixtures and fittings

Lower of 50 years, or estimated useful life of the building, or lease. Indefinite lives are 
attached to any freehold land held and therefore it is not depreciated
3–5 years
3–10 years 

ROU assets are depreciated over the lease term (as defined in IFRS 16) being the period to the expiry date of the lease, unless it is 
expected that a break clause will be exercised when the lease term is the period to the date of the break.

The carrying values of property, plant and equipment are reviewed for impairment where an indicator of impairment exists as to whether 
there are events or changes in circumstances indicating that the carrying values may not be recoverable. If any such indication exists 
and where the carrying values exceed the estimated recoverable amount, the assets or cash generating units are written down to their 
recoverable amount.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 142

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

4 Summary of significant accounting policies continued

The recoverable amount of property, plant and equipment is the greater of fair value less costs to sell and value in use. In assessing value 
in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset. For an asset that does not generate largely independent cash 
inflows, the recoverable amount is determined for the cash generating unit to which the asset belongs.

Impairment losses are recognised in the consolidated income statement.

An item of property, plant and equipment is derecognised upon disposal, with any gain or loss arising (calculated as the difference 
between the net disposal proceeds and the carrying amount of the item) included in the consolidated income statement in the year 
of disposal.

Leases

The Group has applied IFRS 16 only to those contracts that were previously identified as a lease under IFRS 17 Leases, any contracts not 
previously identified as leases have not been reassessed for the purposes of adopting IFRS 16. Accordingly, the definition of a lease under 
IFRS 16 has only been applied to contracts entered into on or after 1 January 2019.

Leases, other than those with a lease period of less than one year at inception, or where the original cost of the asset acquired would be a 
negligible amount (see note 22), are capitalised at the inception at the present value of the minimum lease payments. Lease payments are 
apportioned between the finance charges and reduction of the lease liability so as to achieve a constant rate of interest on the remaining 
balance of the liability. Finance charges are charged directly against income.

ROU assets are included within property, plant and equipment at cost and depreciated over their estimated useful lives, which normally 
equates to the lives of the leases, after taking into account anticipated residual values.

ROU assets which are sub-leased to customers are classified as finance leases if the lease agreements transfer substantially all the risks 
and rewards of usage to the lessee. All other sub-leases are classified as operating leases. When assets are subject to finance leases, the 
present value of the sub-lease is recognised as a receivable, net of allowances for expected credit losses and the related ROU asset is de-
recognised. The difference between the gross receivable and the present value of the receivable is recognised as unearned finance lease 
income. Finance lease interest income is recognised over the term of the lease using the net investment method (before tax) so as to give 
a constant rate of return on the net investment in sub-leases. Operating lease rental income is recognised on a straight-line basis over the 
life of the lease.

Cash and cash equivalents

Cash and cash equivalents consist of cash at bank and in hand, short-term deposits with an original maturity of less than three months 
(and customer balances).

Financial assets

Financial assets are recognised when the Group becomes party to the contracts that give rise to them.

The Group classifies financial assets at inception as financial assets at amortised cost, financial assets at fair value through profit or loss 
or financial assets at fair value through other comprehensive income.

Financial assets at amortised cost are non-derivative financial assets with fixed or determinable payments that are not quoted in an 
active market. On initial recognition, financial assets at amortised cost are measured at fair value net of transaction costs.

Trade receivables are generally accounted for at amortised cost. Expected credit losses are recognised for financial assets recorded at 
amortised cost, including trade receivables. Expected credit losses are calculated by using an appropriate probability of default, taking 
accounts of a range of possible future scenarios and applying this to the estimated exposure of the Group at the point of default.

Financial assets at fair value through profit or loss include derivative financial instruments. Financial assets through profit or loss are 
measured initially at fair value with transaction costs taken directly to the consolidated income statement. Subsequently, the fair values 
are remeasured, and gains and losses are recognised in the consolidated income statement.

Financial assets at fair value through other comprehensive income comprise equity investments that are designated as such on 
acquisition. These investments are measured initially at fair value. Subsequently, the fair values are remeasured, and gains and losses are 
recognised in the consolidated statement of comprehensive income. 

Financial liabilities

Financial liabilities comprise trade and other payables, interest bearing loans and borrowings, contingent consideration, ante-post bets, 
guarantees and derivative financial instruments. On initial recognition, financial liabilities are measured at fair value net of transaction 
costs where they are not categorised as financial liabilities at fair value. Financial liabilities measured at fair value include contingent 
consideration, derivative financial instruments, ante-post bets and guarantees.

Financial liabilities at fair value are measured initially at fair value, with transaction costs taken directly to the consolidated income 
statement. Subsequently, the fair values are remeasured and gains and losses from changes therein are recognised in the consolidated 
income statement.

Trade and other payables are held at amortised cost and include amounts due to clients representing customer deposits and winnings, 
which is matched by an equal and opposite amount within cash and cash equivalents. 

All interest bearing loans and borrowings are initially recognised at fair value net of issue costs associated with the borrowing. After initial 
recognition, interest bearing loans and borrowings are subsequently measured at amortised cost using the effective interest rate method.

 Entain plc | Annual Report 2020 Financial statements143

4 Summary of significant accounting policies continued

The Group has provided financial guarantees to third parties in respect of lease obligations of certain of the Group’s former subsidiaries 
within the disposed hotels division. Financial guarantee contracts are classified as financial liabilities and are measured at fair value by 
estimating the probability of the guarantees being called upon and the related cash outflows from the Group.

Derecognition of financial assets and liabilities 

Financial assets are derecognised when the right to receive cash flows from the assets has expired or when the Group has transferred 
its contractual right to receive the cash flows from the financial assets or has assumed an obligation to pay the received cash flows in full 
without material delay to a third party, and either:

–  substantially all the risks and rewards of ownership have been transferred; or

–  substantially all the risks and rewards have neither been retained nor transferred but control is not retained.

Financial liabilities are derecognised when the obligation is discharged, cancelled or expires.

Derivative financial instruments

The Group uses derivative financial instruments such as cross currency swaps, foreign exchange swaps and interest rate swaps, to 
hedge its risks associated with interest rate and foreign currency fluctuations. Derivative financial instruments are recognised initially and 
subsequently at fair value. The gains or losses on remeasurement are taken to the consolidated income statement.

Derivative financial instruments are classified as assets where their fair value is positive, or as liabilities where their fair value is negative. 
Derivative assets and liabilities arising from different transactions are only offset if the transactions are with the same counterparty, a 
legal right of offset exists and the parties intend to settle the cash flows on a net basis.

Provisions

Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable that 
an outflow of resources embodying economic benefits will be required to settle the obligation and a reliable estimate can be made of the 
amount of the obligation.

Provisions are measured at the Directors’ best estimate of the expenditure required to settle the obligation at the balance sheet date and 
are discounted to present value where the effect is material using a pre-tax rate that reflects current market assessments of the time 
value of money and the risks specific to the liability. The unwinding of the discount is recognised as a finance expense.

Foreign currency translation

The presentational currency of Entain plc and the functional currencies of its UK subsidiaries are Pounds Sterling (£). 

Other than Sterling the main functional currencies of subsidiaries are the Euro (€), the US Dollar ($) and the Australian Dollar (A$). At the 
reporting date, the assets and liabilities of non-Sterling subsidiaries are translated into Pounds Sterling (£) at the rate of exchange 
ruling at the balance sheet date and their cash-flows are translated at the weighted average exchange rates for the year. The post-tax 
exchange differences arising on the retranslation are taken directly to other comprehensive income.

Transactions in foreign currencies are initially recorded in the subsidiary’s functional currency and translated at the foreign currency rate 
ruling at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated at the foreign 
currency rate of exchange ruling at the balance sheet date.

All foreign currency translation differences are taken to the consolidated income statement. Non-monetary items that are measured at 
historical cost in a foreign currency are translated using the exchange rate at the date of the initial transaction. Non-monetary items 
measured at fair value in a foreign currency are translated using the exchange rate at the date when the fair value was determined.

On disposal of a foreign entity, the deferred cumulative retranslation differences previously recognised in equity relating to that particular 
foreign entity are recognised in the consolidated income statement as part of the profit or loss on disposal.

The following exchange rates were used in 2020 and 2019:

Currency

Euro (€)
US Dollar ($)
Australian Dollar (A$)

Income tax

2020

2019

Average

Year end

Average

Year end

1.131
1.286
1.876

1.112
1.365
1.765

1.137
1.272
1.831

1.182
1.327
1.887

Deferred tax is provided on all temporary differences at the balance sheet date, between the tax bases of assets and liabilities and their 
carrying amounts for financial reporting purposes except:

–  on the initial recognition of goodwill;

–  where the deferred tax liability arises from the initial recognition of an asset or liability in a transaction that is not a business 

combination and, at the time of the transaction, affects neither the accounting profit nor the tax profit; and

–  associated with investments in subsidiaries, joint ventures and associates, where the timing of the reversal of the temporary 

differences can be controlled and it is probable that the temporary differences will not reverse in the foreseeable future.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 144

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

4 Summary of significant accounting policies continued

Deferred tax assets are recognised for all deductible temporary differences and carry forward of unused tax assets and unused tax 
losses, to the extent that it is probable that taxable profit will be available against which the deductible temporary differences and carry 
forward of unused tax assets and unused tax losses can be utilised.

The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that it is no longer probable 
that sufficient taxable profit will be available to allow all or part of the deferred tax asset to be utilised.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply to the year when the asset is realised or 
the liability is settled, based on tax rates (and tax laws) that have been enacted or substantively enacted at the balance sheet date. 
Deferred tax balances are not discounted.

Interest or penalties payable and receivable in relation to income tax are recognised as an income tax expense or credit in the 
consolidated income statement.

Income tax expenses are recognised within profit and loss except to the extent that it relates to items recognised in other comprehensive 
income or directly in equity, in which case it is recognised in other comprehensive income or directly in equity.

Revenues, expenses and assets are recognised net of the amount of sales tax except:

–  where the sales tax incurred on a purchase of goods and services is not recoverable from the taxation authority, in which case the 

sales tax is recognised as part of the cost of acquisition of the asset or as part of the expense item as applicable; and

–  receivables and payables are stated with the amount of sales tax included.

The net amount of sales tax recoverable from, or payable to, the taxation authority is included as part of receivables or payables in the 
consolidated balance sheet.

Equity instruments and Dividends

Equity instruments issued by the Company are recorded at the fair value of proceeds received net of direct issue costs.

Final dividends proposed by the Board of Directors and unpaid at the year end are not recognised in the financial statements until they 
have been approved by shareholders at the Annual General Meeting. Interim dividends are recognised when paid.

Revenue

The Group reports the gains and losses on all betting and gaming activities as revenue, which is measured at the fair value of the 
consideration received or receivable from customers less free bets, promotions, bonuses and other fair value adjustments. Revenue is net 
of VAT/GST. The Group considers betting and gaming revenue to be out of the scope of IFRS 15 Revenue, and accounts for those revenues 
within the scope of IFRS 9 Financial Instruments.

For licensed betting offices (“LBOs”), on course betting, Core Telephone Betting, mobile betting, Digital businesses (including sportsbook, 
betting exchange, casino, games, other number bets), revenue represents gains and losses, being the amounts staked and fees received, 
less total payouts recognised on the settlement of the event. Open betting positions are carried at fair value and gains and losses arising 
on these positions are recognised in revenue.

Revenue from the online poker business reflects the net income (rake) earned from poker games completed by the year end. 
Vending income is also included within Revenue.

In the case of the greyhound stadia, revenue represents income arising from the operation of the greyhound stadia in the year, including 
sales of refreshments, net of VAT.

Government assistance

Receipts from government assistance programs such as, furlough, are recorded as reductions in the costs against which they have been 
received. See note 7 for more details.

Finance expense and income

Finance expense and income arising on interest bearing financial instruments carried at amortised cost are recognised in the consolidated 
income statement using the effective interest rate method. Finance expense includes the amortisation of fees that are an integral part 
of the effective finance cost of a financial instrument, including issue costs, and the amortisation of any other differences between the 
amount initially recognised and the redemption price. All finance expenses are recognised over the availability period.

Share-based payment transactions

Certain employees (including Directors) of the Group receive remuneration in the form of equity settled share-based payment 
transactions, whereby employees render services in exchange for shares or rights over shares (equity settled transactions).

The cost of equity settled transactions is measured by reference to the fair value at the date on which they are granted. Further details 
of which are given in note 31. In valuing equity settled transactions, no account is taken of any performance conditions, other than 
conditions linked to the price of the shares of Entain plc (market conditions).

 Entain plc | Annual Report 2020 Financial statements145

4 Summary of significant accounting policies continued

The cost of equity settled transactions is recognised in the consolidated income statement, with a corresponding credit in equity, over 
the period in which the performance conditions are fulfilled, ending on the date on which the relevant employees become fully entitled to 
the award (vesting date). The cumulative expense recognised for equity settled transactions at each reporting date until the vesting date 
reflects the extent to which the vesting period has expired and the number of awards that, in the opinion of the Directors of the Group at 
that date, based on the best available estimate of the number of equity instruments, will ultimately vest.

No expense is recognised for awards that do not ultimately vest, except for awards where vesting is conditional upon a market condition, 
which are treated as vesting irrespective of whether or not the market condition is satisfied, provided that all other performance 
conditions are satisfied.

The dilutive effect of outstanding options is reflected as additional share dilution in the computation of earnings per share as shown in 
note 12.

4.4 Future accounting developments

The standards and interpretations that are issued, but not yet effective, excluding those relating to annual improvements, up to the date 
of issuance of the Group’s financial statements are disclosed below. The Group intends to adopt these standards, if applicable, when they 
become effective. None of these are expected to have a significant effect on the consolidated financial statements of the Group as set 
out below:

IAS 1 

Presentation of Financial Statements Amendments to the classification of liabilities as current or non-current 1 January 2023

IAS 16  Property, Plant and Equipment

Amendments to the definition of sales proceeds and related costs

1 January 2022

IAS 37  Provisions, Contingent Liabilities 
and Contingent Assets

Amendments to the definition of costs to fulfil an onerous contract

1 January 2022

IAS 41 Agriculture

Amendments to the measurement techniques for biological assets

1 January 2022

IFRS 1 First-time adoption of IFRS

Annual improvements to IFRS Standards 2018–2020 cycle

IFRS 3  Business Combinations

Updating a reference to the Conceptual Framework

IFRS 17 Insurance Contracts

Original issue

1 January 2022

1 January 2022

1 January 2021

5 Segment information

The Group’s operating segments are based on the reports reviewed by the Executive management team (which is collectively considered 
to be the Chief Operating Decision Maker (“CODM”)) to make strategic decisions, and allocate resources.

IFRS 8 requires segment information to be presented on the same basis as that used by the CODM for assessing performance and 
allocating resources, and the Group’s operating segments are now aggregated into the five reportable segments as detailed below:

–  Online: comprises betting and gaming activities from online and mobile operations. Sports Brands include bwin, Coral, Crystalbet, 

Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker 
and PartyCasino;

–  UK Retail: comprises betting activities in the shop estate in Great Britain, Northern Ireland and Jersey;

–  European Retail: comprises all retail activities connected with the Republic of Ireland, Belgium, Italy and Spanish JV (pre disposal) 

shop estates;

–  Corporate: includes costs associated with Group functions including Group executive, legal, Group finance, tax and treasury; and 

–  Other segments: includes activities primarily related to telephone betting, Stadia, Betdaq and on course pitches.

The Group continues to engage with an interested party on the sale of its financial services business (Intertrader). The Directors believe 
that it is highly probable that an agreement and subsequent sale will be completed within the next 12 months. On this basis the sale 
is considered to meet the criteria of IFRS 5 ‘Non-current Assets Held for Sale and Discontinued Operations’ and therefore has been 
classified as discontinued. See note 21 for further information. The results of Intertrader were previously classified within Other in note 5.

The Executive management team of the Group has chosen to assess the performance of operating segments based on a measure of net 
revenue, EBITDAR, EBITDA, and operating profit with finance costs and taxation considered for the Group as a whole. See page 56 of 
this Annual Report for further considerations of the use of Non-GAAP measures. Transfer prices between operating segments are on an 
arm’s-length basis in a manner similar to transactions with third parties.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 146

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

5 Segment information continued

The segment results for the year ended 31 December were as follows:

2020

NGR
VAT/GST

Revenue

Gross Profit
Contribution1 
Operating costs excluding 
marketing costs

Underlying EBITDAR before 
separately disclosed items
Rental costs

Underlying EBITDA before 
separately disclosed items
Share based payments
Depreciation and Amortisation
Share of joint ventures and 
associates

Operating profit/(loss) before 
separately disclosed items

Separately disclosed items (note 6)

Group operating profit/(loss)

Net finance costs

Profit before tax

Income tax 

Profit for the year from 
continuing operations

Loss for the year from discontinued 
operations after tax

Profit for the year after 
discontinued operations

Online
£m

UK Retail 
£m

European 
Retail 
 £m

All other 
segments 
£m

Corporate 
£m

2,747.5
(66.9)

2,680.6

1,708.7

1,147.4

678.6
–

678.6

497.3

495.1

178.5
–

178.5

80.2

76.6

27.8
–

27.8

22.4

21.1

–
–

–

–

–

(342.5)

(401.3)

(54.8)

(25.0)

(54.5)

804.9
(1.4)

803.5
(4.3)
(120.1)

93.8
(16.6)

77.2
(1.2)
(86.2)

21.8
(0.7)

21.1
(0.3)
(29.6)

(3.9)
(0.3)

(4.2)
–
(2.7)

(54.5)
–

(54.5)
(9.0)
–

0.1

–

–

0.3

(60.6)

679.2

(304.5)

374.7

(10.2)

231.3

221.1

(8.8)

(5.0)

(13.8)

(6.6)

–

(6.6)

(124.1)

(92.4)

(216.5)

Elimination 
of internal 
revenue
 £m

(3.9)
–

(3.9)

–

–

–

–
–

–
–
–

–

–

–

–

Total  
Group 
£m

3,628.5
(66.9)

3,561.6

2,308.6

1,740.2

(878.1)

862.1
(19.0)

843.1
(14.8)
(238.6)

(60.2)

529.5

(170.6)

358.9

(184.2)

174.7

(60.9)

113.8

(34.4)

79.4

 Entain plc | Annual Report 2020 Financial statements5 Segment information continued

Online
£m

2,170.7
(54.6)

2,116.1

1,367.8

887.2

UK Retail 
£m

1,127.8
–

1,127.8

817.7

812.6

European 
Retail 
 £m

All other 
segments 
£m

Corporate 
£m

289.8
–

289.8

143.6

138.0

48.0
–

48.0

39.7

37.1

–
–

–

–

–

(352.2)

(585.1)

(70.8)

(37.5)

(46.4)

535.0
(1.1)

533.9
(5.5)
(116.0)

227.5
(19.6)

207.9
(1.0)
(72.7)

67.2
(0.8)

66.4
(0.3)
(29.0)

0.8

–

1.0

413.2

(574.7)

(161.5)

134.2

0.8

135.0

38.1

(22.1)

16.0

(0.4)
–

(0.4)
(0.1)
(0.8)

1.5

0.2

–

0.2

(46.4)
–

(46.4)
(5.8)
(0.4)

(12.5)

(65.1)

(90.7)

(155.8)

Elimination 
of internal 
revenue
 £m

(3.6)
–

(3.6)

–

–

–

–
–

–
–
–

–

–

–

–

2019 (restated)

NGR
VAT/GST

Revenue

Gross Profit
Contribution1 
Operating costs excluding 
marketing costs

Underlying EBITDAR before 
separately disclosed items
Rental costs

Underlying EBITDA before 
separately disclosed items
Share based payments
Depreciation and Amortisation
Share of joint ventures and 
associates

Operating profit/(loss) before 
separately disclosed items

Separately disclosed items (note 6)

Group operating (loss)/profit

Net finance income

Loss before tax

Income tax 

Loss for the year from continuing 
operations

Loss for the year from discontinued 
operations after tax

Loss for the year after 
discontinued operations

Geographical information

147

Total  
Group 
£m

3,632.7
(54.6)

3,578.1

2,368.8

1,874.9

(1,092.0)

782.9
(21.5)

761.4
(12.7)
(218.9)

(9.2)

520.6

(686.7)

(166.1)

1.7

(164.4)

33.2

(131.2)

(9.5)

(140.7)

Revenue by destination and non-current assets on a geographical basis for the Group, are as follows:

United Kingdom 
Rest of the world

Total

2020

Non-current
assets2
£m

3,116.4
2,559.7

5,676.1

Revenue 
£m

1,675.3
1,886.3

3,561.6

2019

Revenue 
(restated)
£m

Non-current
assets2
£m

1,931.7
1,646.4

3,578.1

3,325.2
2,546.3

5,871.5

1.  Contribution represents gross profit less marketing costs and is a key performance metric used by the Group, particularly in Online.
2.  Non-current assets excluding other financial assets, deferred tax assets and retirement benefit assets.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 148

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

6 Separately disclosed items

Amortisation of acquired intangibles1
Impairment loss2
Integration costs3
Triennial restructuring costs4
Tax litigation/one-off legislative impacts5
Legal and onerous contract provisions6
Movement in fair value of contingent consideration7
Issue costs write off8
Profit on disposal of joint ventures and property, plant and equipment9
Other one-off items10

Total before tax
Tax on separately disclosed items11

Separately disclosed items for the year from continuing operations
Separately disclosed items for the year from discontinued operations (note 21)

Separately disclosed items for the year after discontinued operations

2020 
£m

307.0
5.0
25.1
8.3
(223.5)
8.9
42.4
5.3
(6.9)
4.3

175.9
(2.1)

173.8
20.0

193.8

2019  
£m 
(restated)

374.0
245.0
44.9
8.7
(11.6)
3.4
37.7
14.1
(19.0)
3.6

700.8
(79.6)

621.2
8.9

630.1

1. 

2. 

 Amortisation charges in relation to acquired intangible assets primarily arising from the acquisitions of Ladbrokes Coral Group plc 
and Bwin.

 During the current year, the Group recorded a non-cash impairment charge against certain leased assets where the Group now 
expects to exercise break clauses in lease agreements. This impairment charge is offset by an equal and opposite release from the 
associated lease liabilities which has been recorded in legal and onerous contract provisions. See note 15 for further details. The prior 
year impairment related to a £245.0m against the Groups Australian business.

3.  Costs associated with the integration of the Ladbrokes Coral Group and GVC businesses, including redundancy costs.

4. 

5. 

6. 

 Costs associated with the shop closure program including redundancy, consultation costs and other costs directly associated with the 
triennial response strategy, but excluding property related costs which are included in 6. below.

 Following a favourable ruling by the Upper Tribunal on the lead case in the Ladbrokes VAT claim, a ruling HMRC have elected not 
to appeal, the Group has recognised an income for its claim, net of associated costs. In December 2020, £217.5m of the claim was 
repaid by HMRC. The prior year credit relates to a £21.2m release against the Groups Greek tax provisions offset by £5.8m of historic 
Austrian duty and £3.8m of new UK income tax from April 2019 for which the Group became exempt from April 2020.

 Includes costs associated with complying with the HMRC investigation offset by a release from lease liabilities as the Group now 
expects to exercise break clauses in certain lease agreements (see item 2). The prior year costs relate predominantly to costs 
associated with shop closures relating to the implementation of the Triennial Review.

7. 

 Costs associated with discount unwind and movements in the fair value of contingent consideration on acquisition activity from 
previous years. 

8. 

Issue costs written off on the refinancing of US denominated loans in the year.

9. 

 Relates to the sale of an investment in an associate and various retail assets. The profit in the previous year related to the Groups sale 
of joint ventures.

10.  Relates predominantly to the one-off costs associated with Covid-19 such as initial one-off costs of reopening and certain social 

distancing equipment not meeting the definition of capital, and the costs of the process associated with the Ladbrokes pension buy-in. 
The prior year costs were predominantly incurred by the Group in relation to corporate transactions costs.

11.   The tax credit on separately disclosed items of £2.1m (2019: £79.6m) represents 1.2% (2019: 11.3%) of the separately disclosed items 
incurred of £175.9m (2019: £700.8m). This is lower than the expected tax credit of 19.0% (2019: 19.0%) as goodwill impairment 
charges, certain corporate transaction costs and integration costs are non-deductible for tax purposes, alongside the impact of lower 
overseas tax rates.

The items above reflect incomes and expenditures which are either exceptional in nature or size or are associated with the amortisation 
of acquired intangibles. The Directors believe that each of these items warrants separate disclosure as they do not form part of 
the day to day underlying trade of the Group and are not expected to persist beyond the short term (excluding the amortisation of 
acquired intangibles).

 Entain plc | Annual Report 2020 Financial statements7 Administrative costs

Profit/(loss) before tax, net finance expense and separately disclosed items has been arrived at after charging:

Betting tax and Machine Games Duty
Revenue based payments
Software royalties
Other cost of sales

Cost of sales

Salaries and payroll-related expenses (note 9)
Property expenses
Content and levy expenses
Marketing expenses
Depreciation and amortisation – owned assets
Depreciation and amortisation – leased assets
Other operating expenses

Administrative costs 

Separately disclosed items before tax (note 6)

Total

149

2020 
£m

767.1
386.6
91.6
7.7

2019  
£m 
(restated)

793.2
322.7
60.3
33.1

1,253.0

1,209.3

517.3
62.7
136.1
541.5
176.2
62.4
222.7

645.2
95.4
120.1
497.7
166.0
52.9
261.7

1,718.9

1,839.0

170.6

3,142.5

686.7

3,735.0

During the year the Group benefited from £62.9m (2019: £nil) of government support in the form of furlough receipts across the various 
countries in which the Group operates, predominantly the UK and the Republic of Ireland. There are no ongoing obligations on the Group 
for the amounts received which have been recorded as a reduction to salaries and payroll-related expenses within underlying trading.

Fees payable to KPMG were as follows:

Audit and audit-related services:
Audit of the parent Company and Group financial statements
Audit of the Company’s subsidiaries
Audit-related assurance services

Non-audit services:
Taxation service fees

Total fees

8 Finance expense and income

Bank loans and overdrafts
Interest on lease liabilities1
Issue costs write off (note 6)

Total finance expense

Interest receivable
(Losses)/gains arising on financial derivatives
(Losses)/gains arising on foreign exchange on debt instruments

Net finance (expense)/income 

1.  Interest on lease liabilities of £16.3m (2019: £17.0) is net of £0.4m of sub-let interest receivable (2019: £0.2m).

2020 
£m

2019  
£m

0.6
1.5
0.4

2.5

–

2.5

2020 
£m

(60.2)
(16.3)
(5.3)

(81.8)

2.3
(61.8)
(42.9)

(184.2)

0.6
1.3
0.3

2.2

0.1

2.3

2019  
£m

(71.5)
(17.0)
(14.1)

(102.6)

2.4
17.6
84.3

1.7

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 150

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

9 Employee staff costs

The average monthly number of employees (including Executive Directors) was:

Online
UK Retail
European Retail
Other
Corporate

The number of people employed by the Group at 31 December 2020 was 23,573 (2019: 24,614).

Wages and salaries
Redundancy costs1
Social security costs
Other pension costs (note 30)
Share-based payments (note 31)

2020 
Number

6,447
15,610
1,196
463
271

23,987

2020 
£m

444.2
9.1
40.3
15.6
14.8

524.0

2019 
Number

5,667
17,326
1,085
530
310

24,918

2019 
£m

579.2
25.1
41.4
12.8
12.7

671.2

1.  Included within redundancy costs are £6.7m (2019: £26.0m) which are included within separately disclosed items.

In addition to salary, employees may qualify for various benefit schemes operated by the Group. Eligibility for benefits is normally 
determined according to an employee’s length of service and level of responsibility. The amounts of some benefits are proportionate to 
individual salary.

Benefits may include insured benefits that can cover private healthcare for the employee and their immediate family, long-term disability, 
personal accident and death in service cover. Company cars, including fuel benefits, are provided predominantly to meet job requirements 
but also to certain executives.

10 Income tax

Analysis of expense for the year:

Current income tax:
– UK
– overseas
– adjustments in respect of previous years
Deferred tax:
– relating to origination and reversal of temporary differences
– adjustments in respect of previous years

Income tax expense/(credit) reported in the income statement

Income tax expense/(credit) is attributable to
Profit/(loss) from continuing operations
Loss from discontinued operations

Deferred tax credited directly to other comprehensive income

2020 
£m

4.0
85.1
7.2

(33.9)
(2.8)

59.6

60.9
(1.3)

59.6

(0.1)

2019  
£m

2.1
52.2
(3.2)

(65.6)
(19.0)

(33.5)

(33.2)
(0.3)

(33.5)

(36.6)

 Entain plc | Annual Report 2020 Financial statements151

10 Income tax continued

A reconciliation of income tax expense (2019: credit) applicable to profit (2019: loss) before tax at the UK statutory income tax rate to the 
income tax expense (2019: credit) for the years ended 31 December 2020 and 31 December 2019 is as follows:

Profit/(loss) from continuing operations before income tax
Loss from discontinued operations before tax

Profit/(loss) before tax

Corporation tax expense/(credit) thereon at 19.00%
Adjusted for the effects of:
– Lower effective tax rates on overseas earnings
– Non-deductible expenses
– Fair value adjustment to contingent consideration
– Goodwill impairment
– Increase in/(recognition of) unrecognised tax losses
– Increase in unrecognised deferred interest
– Fixed asset timing differences recognised
– Difference in current and deferred tax rates
– Other
Adjustments in respect of prior years:
– Deferred tax prior year adjustments
– UK current tax adjustments

Income tax expense /(credit)

Reported as:
– expense in consolidated income statement (before separately disclosed items)
– credit in consolidated income statement (tax on separately disclosed items) (note 6)

Income tax expense/(credit)

Deferred tax

Deferred tax at 31 December relates to the following:

2020 
£m

174.7
(35.7)

139.0

2019  
£m

(164.4)
(9.8)

(174.2)

26.4

(33.1)

(6.9)
10.6
5.9
2.4
18.5
2.2
–
(3.9)
–

2.8
7.2

(15.2)
9.4
8.4
46.9
(14.8)
–
(11.3)
(1.4)
(0.2)

(19.0)
(3.2)

59.6

(33.5)

63.0
(3.4)

59.6

46.4
(79.9)

(33.5)

Property, plant and equipment
Intangible assets & goodwill
Retirement benefit assets 
Losses
Other temporary difference

Deferred tax liabilities/(assets)

Deferred tax 
liabilities

Deferred tax 
assets

2020 
£m

–
284.7
22.6
–
24.4

331.7

2019 
£m

–
322.0
23.4
–
12.8

358.2

2020 
£m

(58.6)
(19.8)
–
(27.2)
(24.2)

2019 
£m

(56.1)
(17.1)
–
(33.2)
(18.0)

(129.8)

(124.4)

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 152

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

10 Income tax continued

Movements in deferred tax during the year ended 31 December 2020 were recognised as follows:

Net deferred tax liabilities /(assets)

At 31 December 2019
Arising on transition to IFRS 16
Income statement
Other comprehensive income
Exchange adjustment

At 31 December 2020
Income statement
Other comprehensive income
Exchange adjustment

At 31 December 2020

Property, plant 
and equipment 
£m

Intangible 
assets & 
goodwill
£m

Retirement 
benefit assets
£m

(36.4)
(14.3)
(5.5)
0.1
–

(56.1)
0.1
–
(0.2)

(56.2)

370.3
–
(58.5)
–
(6.9)

304.9
(48.7)
–
6.3

262.5

58.9
–
1.1
(36.6)
–

23.4
(0.7)
(0.1)
–

22.6

Losses
£m

(19.8)
–
(13.9)
0.5
–

(33.2)
6.7
–
(0.7)

(27.2)

Amounts presented on the consolidated balance sheet:

Deferred tax liabilities 
Deferred tax assets

Net deferred tax liability

Other 
temporary 
differences
£m

3.2
–
(7.8)
(0.6)
–

(5.2)
5.9
–
(0.5)

0.2

2020 
£m

331.7
(129.8)

201.9

Total
£m

376.2
(14.3)
(84.6)
(36.6)
(6.9)

233.8
(36.7)
(0.1)
4.9

201.9

2019  
£m

358.2
(124.4)

233.8

Deferred tax assets are considered recognisable based on the ability of future offset against deferred tax liabilities or against future 
taxable profits. 

As at 31 December 2020, the Group had £1,660.7m (2019: £1,437.5m) of gross unrecognised deferred tax assets, consisting of £213.3m 
of capital losses (2019: £255.2m), £1,407.2m of trading losses (2019: £1,129.7m) and £40.2m of deferred interest relief (2019: £52.6m). 
These assets have not been recognised as they are not expected to be utilised in the foreseeable future.

There are no significant unrecognised taxable temporary differences associated with investments in subsidiaries.

The standard rate of UK corporation tax throughout the period was 19.0%.

In the Budget on 3 March 2021, the Chancellor announced that the standard rate of UK Corporation Tax will be increased to 25%. 
The precise date(s) and period(s) in which the increase in UK Corporation Tax will be substantively enacted are unknown at the 
date of this Report. The impact of each 1% increase in the UK Corporation Tax rate on the Group’s deferred tax assets and liabilities 
at 31 December 2020 would have been £1.6m comprising a £3.5m credit to Underlying items, and a £1.9m debit to Separately 
Disclosed Items.

The deferred tax assets and liabilities are measured at the tax rates of the respective territories which are expected to apply to the year in 
which the asset is realised or the liability is settled, based on tax rates (and tax laws) that have been enacted or substantively enacted at 
the balance sheet date. Deferred tax on retirement benefit assets is provided at 35.0%, which is the rate applicable to refunds.

11 Dividends

Pence per share

Prior year final dividend paid 
Interim dividend paid

2020 
pence

–
–

2019 
pence

16.0
17.6

2020
Shares in 
issue
number

n/a
n/a

2019
Shares in 
issue
number

581.9
581.9

A proposed second interim dividend of 17.6 pence per share, amounting to £102.5m in respect of the year ended 31 December 2019 
was proposed by the Directors on 5 March 2020. On 6 April 2020 the Group announced that the 2019 second interim dividend would be 
withdrawn due to the ongoing uncertainty surrounding Covid-19, subsequently no interim dividends have been declared with respect to 
the year ended 31 December 2020.

The dividends represented above are exclusive of dividends paid out of non-controlling interests of £12.4m (2019: £8.1m).

 Entain plc | Annual Report 2020 Financial statements153

12 Earnings per share

Basic earnings per share has been calculated by dividing the profit for the year attributable to shareholders of the Company of £57.8m 
(2019: loss of £153.7m) by the weighted average number of shares in issue during the year of 583.7m (2019: 582.0m).

At 31 December 2020, there were 585.0m €0.01 ordinary shares in issue.

The calculation of adjusted earnings per share which removes separately disclosed items and foreign exchange gains and losses arising 
on financial instruments has also been disclosed as it provides a better understanding of the underlying performance of the Group. 
Separately disclosed items are defined in note 4 and disclosed in note 6.

Total earnings per share

Weighted average number of shares (millions)

Shares for basic earnings per share
Potentially dilutive share options and contingently issuable shares

Shares for diluted earnings per share

Total profit

Profit/(loss) attributable to shareholders 

– from continuing operations
– from discontinued operations
Losses/(gains) arising from financial instruments
Losses/(gains) arising from foreign exchange debt instruments
Associated tax charge on gains arising from financial instruments and foreign exchange debt instruments
Separately disclosed items net of tax (note 6)

Adjusted profit attributable to shareholders

– from continuing operations
– from discontinued operations

2020

583.7
6.2

589.9

2020 
£m

57.8

92.2
(34.4)
61.8
42.9
–
193.8

356.3

370.7
(14.4)

2019

582.0
7.3

589.3

2019 
£m

(153.7)

(143.9)
(9.8)
(17.6)
(84.3)
4.1
630.1

378.6

379.2
(0.6)

Earnings per share (pence)

Basic earnings per share
– from continuing operations
– from discontinued operations 

From profit/(loss) for the period

Diluted earnings per share

– from continuing operations
– from discontinued operations

From profit/(loss) for the period

Standard earnings  

per share

Adjusted earnings  
per share

2020 

2019 

2020 

2019 

15.8
(5.9)

9.9

15.6
(5.8)

9.8

(24.8)
(1.6)

(26.4)

(24.8)
(1.6)

(26.4)

63.5
(2.5)

61.0

62.8
(2.4)

60.4

65.2
(0.1)

65.1

64.3
(0.1)

64.2

The earnings per share presented above is inclusive of the performance from the US joint venture BetMGM. Adjusting for the removal of 
the BetMGM performance would result in a basic adjusted earnings per share of 73.9p (2019: 67.3p) and a diluted adjusted earnings per 
share of 73.1p (2019: 66.4p) from continuing operations.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 154

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

13 Goodwill and intangible assets

Goodwill 
£m

Licences 
£m

Software 
£m

Customer 
relationships
£m

Consulting & 
magazine 
£m

Trade-marks & 
brand names
£m

Cost
At 1 January 2019
Exchange adjustment
Additions
Disposals

At 31 December 2019 
Exchange adjustment
Additions
Disposals and assets classified as 
held for sale

At 31 December 2020

Accumulated amortisation and 
impairment
At 1 January 2019
Exchange adjustment
Amortisation charge
Impairment charge
Disposals

At 31 December 2019
Exchange adjustment
Amortisation charge
Disposals and assets classified as 
held for sale

At 31 December 2020

Net book value
At 31 December 2019

At 31 December 2020

3,358.0
(115.6)
–
(3.6)

3,238.8
128.3
–

(14.9)

3,352.2

29.9
(1.4)
–
243.9
–

272.4
18.7
–

–

291.1

2,966.4

3,061.1

15.8
–
–
(0.1)

15.7
–
–

–

15.7

5.3
–
1.1
–
(0.1)

6.3
–
1.1

–

7.4

9.4

8.3

514.9
(4.4)
114.4
(29.0)

595.9
11.3
101.6

(169.5)

539.3

262.7
(0.6)
146.1
–
(28.9)

379.3
6.0
115.8

(169.1)

332.0

956.3
(20.4)
–
–

935.9
20.6
–

(7.9)

948.6

312.3
(12.7)
293.6
–
–

593.2
17.4
262.2

(1.2)

871.6

216.6

207.3

342.7

77.0

4.4
–
–
(4.4)

–
–
–

–

–

4.4
–
–
–
(4.4)

–
–
–

–

–

–

–

Total  
£m

6,804.5
(169.8)
114.4
(37.1)

6,712.0
190.5
101.6

1,955.1
(29.4)
–
–

1,925.7
30.3
–

(2.0)

(194.3)

1,954.0

6,809.8

60.9
(5.0)
40.5
–
–

96.4
6.8
39.3

675.5
(19.7)
481.3
243.9
(33.4)

1,347.6
48.9
418.4

(1.3)

141.2

(171.6)

1,643.3

1,829.3

1,812.8

5,364.4

5,166.5

At 31 December 2020, the Group had not entered into contractual commitments for the acquisition of any intangible assets (2019: £nil). 

Included within trade-marks & brand names are £1,398.4m (2019: £1,398.4m) of intangible assets considered to have indefinite lives. 
These assets relate to the UK Ladbrokes and Coral brands which are considered to have indefinite durability that can be demonstrated 
and their value can be readily measured. The brands operate in longstanding and profitable market sectors. The Group has a strong 
position in the market and there are barriers to entry due to the requirement to demonstrate that the applicant is a fit and proper person 
with the “know-how” required to run such operations.

Goodwill reflects the value by which consideration exceeds the fair value of net assets acquired as part of a business combination 
including the deferred tax liability arising on acquisitions. 

Licences comprise the cost of acquired betting shop licences. 

Software relates to the cost of acquired software, through purchase or business combination, and the capitalisation of internally 
developed software.

Customer relationships, trade-marks and brand names relate to the fair value of customer lists, trade-marks and brand names acquired 
as part of business combinations, primarily relating to the Bwin and Ladbrokes Coral Group plc businesses. 

Refer to notes 6 and 14 for details of the impairment charge.

 Entain plc | Annual Report 2020 Financial statements155

14 Impairment testing of goodwill and indefinite life intangible assets

An impairment loss is recognised for any amount by which an asset’s carrying amount exceeds its recoverable amount. The recoverable 
amount is the higher of an asset’s fair value less costs to sell and its value in use. For the purposes of assessing impairment, assets are 
grouped at the lowest levels for which there are separately identifiable cash flows (cash-generating units).

Within UK and European Retail, the cash generating units (“CGUs”) are generally an individual Licensed Betting Office (“LBO”) and 
therefore, impairment is first assessed at this level for licences (intangibles) and property, plant and equipment, with any impairment 
arising booked first to licences and then to property, plant and equipment. Since goodwill and brand names has not been historically 
allocated to individual LBOs, a secondary assessment is then made to compare the carrying value of the segment against the recoverable 
amount with any additional impairment then taken against goodwill.

For Online the CGU is the relevant geographical location or business unit, for example Australia, European digital (defined as websites 
hosted by proprietary platforms based in European constituent countries), Digital (defined as websites hosted by Entain proprietary 
platforms) etc. and any impairments are made firstly to goodwill, next to any capitalised intangible asset and then finally to property, 
plant and equipment.

The expected cash flows generated by the assets are discounted using appropriate discount rates that reflect the time value of money 
and risks associated with the group of assets.

For both tangible and intangible assets, the future cash flows are based on the forecasts and budgets of the CGU or business discounted 
to reflect time value of money. The key assumptions within the UK and European Retail budgets are OTC wagers (customer visits and 
spend per visit), the average number of machines per shop, gross win per shop per week, salary increases, the potential impact of the 
shop closures and the cancellation of sporting events due to Covid restrictions and the fixed costs of the LBOs. The key assumptions 
within the budgets for Online are the number of active customers, net revenue per head, win percentage, marketing spend, revenue 
shares and operating costs.

The value-in-use calculations use cash flows based on detailed, Board approved, financial budgets prepared by management covering 
a three-year period. These forecasts have been extrapolated over years 4 to 8 representing a declining growth curve from year 3 until 
the long-term forecast growth rate is reached. The growth rates used from years 4-8 range from 0% to 16%. From year 9 onwards  
long-term growth rates used are between 0% and 2.0% (2019: between 0% and 3.0%) and are based on the long-term GDP growth rate 
of the countries in which the relevant CGUs operate or the relevant outlook for the business. A 0% growth rate has been used for the UK 
Retail operating segment due to the ongoing uncertainty surrounding the outlook after the triennial implementation. An 8-year horizon is 
considered appropriate based on the Group’s history of underlying profit as well as ensuring there is an appropriate decline to long-term 
growth rates from those growth rates currently observed in our key markets.

The discount rate calculation is based on the specific circumstances with reference to the WACC and risk factors expected in the industry 
in which the Group operates.

The pre-tax discount rates used and the associated carrying value of goodwill by CGU is as follows:

Goodwill

Digital
UK Retail
Australia
European Retail
European Digital
All other segments

2020
%

9.1
9.1
10.6
8.5 – 10.4
9.9 – 10.4
9.1

2019
%

9.3
9.3
10.9
8.8 – 10.8
10.1 – 10.8
9.3

2020
%

2,101.1
76.4
349.5
163.7
355.2
15.2

3,061.1

2019
%

2,045.1
76.4
326.5
154.0
334.3
30.1

2,966.4

It is not practical or material to disclose the carrying value of individual licences by LBO.

Impairment recognised during the year

Impairments of intangible assets and property, plant and equipment are recognised as separately disclosed items. 

During the current year, the Group recorded a non-cash impairment charge of £5.0m (2019: £245.0m) on certain head office locations 
where we now expect to exercise break clauses (2019: £243.9m in goodwill and £1.1m in PP&E). The impairment in 2019 (£243.9m 
in goodwill and £1.1m in PP&E) was recognised against our Australian business and reflected the impact of unforeseen Point of 
Consumption Tax (“POCT”) in certain states/regions and unexpected increases in product fees.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 156

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

14 Impairment testing of goodwill and indefinite life intangible assets continued

Sensitivity analysis

A reduction to 0% for the terminal growth rate applied to the cash flows (with other assumptions remaining constant) would result in no 
additional impairment to any CGU.

A 5% decrease in all cash flows used in the discounted cash flow model for the value in use calculation (with other assumptions remaining 
constant) would result in no additional impairment to any CGU.

A 0.5pp increase in discount rates used in the discounted cash flow model for the value in use calculation (with all other assumptions 
remaining constant) would result in no additional impairment to any CGU.

No other reasonable change in assumptions to the CGUs would cause any additional impairment.

Impairment testing across the business

Licences/
franchisees

PPE & Software

Customer 
Relationships

Goodwill

Brand name

Digital

Digital Impairment review

UK Retail

UK Retail site by site Impairment review

UK Retail – Impairment review

ROI

Eurobet  
Digital

Eurobet  
Retail

Belgium  
Digital

Belgium  
Retail

Australia

ROI site by site Impairment review

ROI Impairment review

Eurobet Digital Impairment review

Eurobet Retail Impairment review

Belgium Digital Impairment review

Belgium Digital Impairment review

Australia Impairment review

Combined  
Digital/
UK Retail  
Impairment 
review

Eurobet  
Impairment 
review

Belgium  
Impairment 
review

 Entain plc | Annual Report 2020 Financial statements157

Total
£m 

301.0
391.9
(11.8)
148.5
(44.1)

785.5
9.6
129.4
(97.3)
–

827.2

105.4
136.7
(3.7)
114.1
1.1
(36.0)

317.6
3.8
127.2
5.0
(96.6)
–

357.0

Land and 
buildings
£m 

Plant and 
equipment
£m

Fixtures and 
fittings 
£m

Leased assets 
£m

208.2
–
(8.3)
62.2
(24.6)

237.5
3.7
31.6
(72.9)
(18.1)

181.8

77.2
–
(2.2)
39.9
–
(24.6)

90.3
2.0
41.6
–
(72.9)
(7.1)

53.9

–
391.9
(1.8)
54.8
(5.1)

439.8
3.5
70.9
(2.8)
18.1

529.5

–
136.7
(0.3)
52.9
1.1
–

190.4
0.4
62.4
5.0
(2.1)
7.1

263.2

30.8
–
(1.4)
14.5
(14.3)

29.6
–
13.9
(17.0)
–

26.5

21.3
–
(1.0)
12.2
–
(11.3)

21.2
–
10.3
–
(17.0)
–

14.5

8.4

12.0

62.0
–
(0.3)
17.0
(0.1)

78.6
2.4
13.0
(4.6)
–

89.4

6.9
–
(0.2)
9.1
–
(0.1)

15.7
1.4
12.9
–
(4.6)

25.4

62.9

64.0

15 Property, plant and equipment

Cost
At 1 January 2019
Arising on transition to IFRS 16
Exchange adjustment
Additions
Disposals

At 31 December 2019
Exchange adjustment
Additions
Disposals and assets classified as held for sale
Reclassification

At 31 December 2020

Accumulated depreciation
At 1 January 2019
Arising on transition to IFRS 16
Exchange adjustment
Depreciation charge
Impairment
Disposals

At 31 December 2019
Exchange adjustment
Depreciation charge
Impairment
Disposals and assets classified as held for sale
Reclassification

At 31 December 2020

Net book value
At 31 December 2019

At 31 December 2020

147.2

127.9

249.4

266.3

467.9

470.2

At 31 December 2020, the Group had not entered into contractual commitments for the acquisition of any property, plant and equipment 
(2019: £nil). 

In the year the Group reclassified certain leased assets that were previously held within fixtures and fittings to be presented within 
leased assets.

Included within fixtures, fittings and equipment are assets in the course of construction, which are not being depreciated, of £38.8m 
(2019: £42.7m) relating predominantly to the new till system in UK Retail.

An impairment charge of £5.0m (2019: £1.1m) has been made against office buildings included within leased assets in the year. 
See notes 6 and 14 for further details.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 158

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

16 Interest in joint venture

Cost
At 1 January 2019
Disposals
Exchange adjustment
Share of loss after tax

At 31 December 2019
Additions
Exchange adjustment
Share of loss after tax

At 31 December 2020

The joint venture represents the Group’s investment in BetMGM set up in the US in which a 50% stake is held. 

Summarised financial information in respect of the Group’s share of joint venture’s net assets is set out below:

Non-current assets

Cash and cash equivalents
Other current assets

Current assets

Current liabilities

Non-current liabilities

Net assets

Group’s share of net assets

Summarised statement of comprehensive income

Revenue
Depreciation and amortisation
Other operating expenses
Income tax

Loss for the year

Group’s share of loss

Share of joint 
venture’s net 
assets 
£m

46.1
(27.4)
(1.9)
(10.8)

6.0
61.8
(1.0)
(60.6)

6.2

2019 
£m

12.6

13.3
3.1

16.4

(17.0)

–

12.0

6.0

2019 
£m

132.7
(5.7)
(147.5)
(1.1)

(21.6)

(10.8)

2020 
£m

42.2

45.0
15.5

60.5

(83.3)

(7.0)

12.4

6.2

2020 
£m

135.5
(3.5)
(253.2)
–

(121.2)

(60.6)

Revenue included for the previous year includes revenues arising from the Group’s previous interest held in Sportium Apuestas Deportivas 
S.A. which was disposed of in October 2019.

There are no contingent liabilities relating to the Group’s interest in the joint venture. 

The risks associated with the Group’s interest in joint ventures is aligned to the same risks the Group is exposed to on the basis that they 
operate wholly within the betting and gaming market.

 Entain plc | Annual Report 2020 Financial statements17 Interest in associates and other investments

Cost
At 1 January 2019
Additions
Revaluation gain
Share of profit after tax
Dividends received
Share of other comprehensive income
Foreign exchange

At 31 December 2019

Additions
Revaluation loss
Share of profit after tax
Share of other comprehensive income
Foreign exchange

At 31 December 2020

Associates

Summarised financial information in respect of the associates is set out below:

Non-current assets
Current assets
Current liabilities

Net assets

Group’s share of net assets

Revenue for the year

Profit for the year
Other comprehensive income

Total comprehensive income

Group’s share of total comprehensive income

Further details of the Group’s associates are listed in note 33.

159

Total 
£m

26.0
0.5
1.5
1.6
(1.2)
1.0
0.5

29.9

0.2
(1.7)
0.4
0.3
0.3

29.4

2019 
£m

12.5
102.4
(44.4)

70.5

19.0

Share of 
associates’ net 
assets 
£m

Other 
investments 
£m

17.1
–
–
1.6
(1.2)
1.0
0.5

19.0

–
–
0.4
0.3
(0.4)

19.3

8.9
0.5
1.5
–
–
–
–

10.9

0.2
(1.7)
–
–
0.7

10.1

2020
 £m

14.1
106.5
(51.5)

69.1

19.3

197.2

221.6

(1.7)
1.3

(0.4)

0.7

4.0
4.5

8.5

2.6

The financial year end of Sports Information Services (Holdings) Limited (“SIS”), an associate of the Group, is 31 March. The Group has 
included the results for SIS for the 12 months ended 31 December 2020. SIS is a private company and there is no quoted market price 
available for its shares.

The risks associated with associate investments is considered to be aligned to the same risks the Group is exposed to on the basis that 
they operate wholly within the betting and gaming market.

Other investments of £10.1m (2019: £10.9m) consist of investments which have no fixed maturity date or coupon rate.

18 Trade and other receivables

Trade receivables 
Other receivables
Finance lease receivable
Prepayments 

2020
 £m

12.8
385.8
4.9
76.1

479.6

2019 
£m

2.2
415.0
4.2
59.5

480.9

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 160

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

18 Trade and other receivables continued

Trade and other receivables are presented on the Balance Sheet as follows:

Current 
Non-current

Total

2020
 £m

475.8
3.8

479.6

2019 
£m

477.6
3.3

480.9

Trade receivables are non-interest bearing and are generally on 30–90 day terms. Trade receivables are reviewed for impairment on an 
ongoing basis, taking account of the ageing of outstanding amounts and the credit profile of customers. Impaired receivables, including 
all trade receivables that are a year old, are provided for in an allowance account. Impaired receivables are derecognised when they are 
assessed as irrecoverable. The expected credit losses arising from receivables are not considered to be significant.

The majority of other receivables consists of the receivable for Greek tax and amounts receivable from payment service providers.

Greek tax

In the year ended 31 December 2018, the Group recognised a charge of £186.8m in the Income Statement within non-trading items for 
potential Greek tax liabilities for the years 2010 to 2017. Of the charge recognised, €51.4m (£46.1m) related to 2010/11 for which the 
Group received an assessment of €186.8m in 2017.

2010/11

The Group’s appeal against the original assessment in respect of 2010 and 2011 was heard before the Administrative Court of Appeal in 
Athens on 13 January 2019. Whilst we do not expect to hear the verdict until mid 2021, the Directors remain confident that the Court will 
find that the original assessment was out of all proportion to the size of the Group’s Greek business at the time. 

By 31 December 2020 the Group had paid all of the 2010/2011 assessment of €186.8m. As at 31 December 2020, the total payments 
made in respect of the assessment exceed our best estimate of the liability for these years by £130.4m, and accordingly this is recorded 
as a receivable in the Group’s balance sheet (2019: £116.0m). In the event of a successful appeal, recovery of the debtor will be through 
either a repayment or an ability to offset future tax liabilities.

2012–2017

Since the 2019 year end the Group has received final sign off of the 2015 and 2016 Greek tax re-submissions but still awaits final sign 
off of the 2017 re-submission. The Group has now made all tax payments against the 2012–2017 tax liabilities and has made a provision 
for the remaining associated fees. The statutory window in Greece for the tax authorities to conclude their audit work is generally six 
years from the end of the relevant tax year. As such, the outcome of the tax audits as well as the court ruling on the 2010/11 assessment 
remains uncertain.

19 Cash and cash equivalents

Cash and short-term deposits

2020
 £m

706.7

2019 
£m

390.1

Additional to the cash balance above are amounts of £43.1m currently included within assets classified as held for sale.

Cash and cash equivalents in the consolidated statement of cash flows comprises cash at bank with a maturity of three months or less, 
overdrafts netted of short-term investments and includes £36.3m (2019: £26.9m) held in trust in respect of customers.

20 Trade and other payables

Current trade and other payables comprise:

Trade payables
Other payables
Social security and other taxes
Accruals

2020
 £m

47.1
103.3
229.7
307.3

687.4

2019 
£m

46.3
101.2
234.2
297.0

678.7

 Entain plc | Annual Report 2020 Financial statements161

21 Assets held for sale and discontinued operations

The Group continues to engage with an interested party over the sale of its Intertrader business. The directors believe that it is thought 
an agreement and subsequent sale will be highly probable and completed within the next 12 months. On this basis the Intertrader 
business is considered to meet the criteria of IFRS 5 ‘Non-current Assets Held for Sale and Discontinued Operations’ to be classified 
as discontinued.

As a result of discontinuing the Intertrader businesses the Group recorded an impairment of £19.3m and have provided for a loss on 
disposal of £10.0m which has been recognised within separately disclosed items. See note 6 for further details.

The results for the year for the discontinued operation are disclosed below: 

Revenue
Cost of sales

Gross profit
Administrative costs

Operating loss
Separately disclosed items

Loss before tax
Income tax credit

Loss for the year from discontinued operations after tax

The results of Intertrader were previously classified within Other in note 5.

2020
 £m

13.8
(7.6)

6.2
(20.6)

(14.4)
(21.3)

(35.7)
1.3

(34.4)

2019 
£m

22.4
(13.0)

9.4
(10.0)

(0.6)
(9.2)

(9.8)
0.3

(9.5)

Separately disclosed items consisted of £19.3m (2019: £nil) relating to impairment, £10.0m (2019: £nil) relating to a provision for a loss 
on disposal, £3.4m (2019: £2.2m) relating to amortisation of acquired intangibles and a credit of £11.4m (2019: cost of £6.7m) relating to 
movement in fair value of contingent consideration and £nil (2019: £0.3m) relating to deal costs.

Items classified as held-for-sale on the balance sheet are disclosed below:

Non-current assets
Property, plant and equipment

Current assets
Trade and other receivables
Cash and cash equivalents

Assets classified as held for sale

Current liabilities
Trade and other payables
Balances with customers
Other financial liabilities

Liabilities classified as held for sale

2020
 £m

0.7

155.3
43.1

198.4

199.1

(12.7)
(155.0)
(4.3)

(172.0)

2019 
£m

–

–
–

–

–

–
–
–

–

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 162

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

22 Lease liabilities

Current 
Lease liabilities 

Non-current 
Lease liabilities

Total lease liabilities

2020
 £m

2019 
£m

89.8

75.5

248.2

338.0

288.0

363.5

The Group’s leasing activity consists of leases on property, cars, Self Service Betting Terminals and office equipment. The majority of 
those relate to the leasing of LBOs within the Retail estates. 

Each lease is reflected on the balance sheet as a right-of-use asset and a lease liability. Variable lease payments which do not depend on 
an index or a rate (such as lease payments on gaming machines based on a percentage of revenue) are excluded from the measurement 
of the lease liability and asset. The Group classifies its right-of-use assets in a consistent manner to its property, plant and equipment  
(see Note 15).

Leases of vehicles and IT equipment are generally limited to a new lease term of 3 to 5 years. Leases of property generally have a 
lease term ranging from 5 years to 10 years, with some legacy leases extending out to 20 years and beyond. Most new leases of 
property are now generally expected to be limited to no more than 10 years, with a break option after no more than 5 years, except in 
special circumstances.

The maturity analysis of lease liabilities at 31 December 2020 is as follows:

2020
Net present value

2019
Net present value

Within 
1 year 
£m

1–2 years
£m

2–5 years
£m

> 5 years
£m

Total 
£m

Minimum lease payments due

89.8

67.6

108.5

72.1

338.0

75.5

68.9

128.2

90.9

363.5

Certain lease payments are not recognised as a liability where the Group continues to pay rents where it continues to occupy properties 
after the lease has expired. Payments made under such leases are expensed on a straight-line basis. In addition, certain variable lease 
payments and irrecoverable VAT are not permitted to be recognised as lease liabilities and are expensed as incurred. 

The use of extension and termination options gives the Group added flexibility in the event it has identified more suitable premises in 
terms of cost and/or location or determined that it is advantageous to remain in a location beyond the original lease term. An option is 
only exercised when consistent with the Group’s regional markets strategy and the economic benefits of exercising the option exceeds the 
expected overall cost.

Group as Lessor:

Finance lease receivables are included in the statement of financial position within trade and other receivables and are as follows:

Current 
Non-current 

2020
 £m

1.1
3.8

2019 
£m

0.9
3.3

 Entain plc | Annual Report 2020 Financial statements163

22 Lease liabilities continued

The maturity analysis of lease receivables, including the undiscounted lease payments to be received are as follows:

2020

Lease payments receivable
Interest

Present value of lease payments receivable

2019

Lease payments receivable
Interest

Present value of lease payments receivable

Operating lease commitments – Group as lessor

Within 
1 year 
£m

1.3
(0.2)

1.1

1.2
(0.3)

0.9

Minimum lease payments due

1–2 years
£m

2–5 years
£m

> 5 years
£m

Total 
£m

1.1
(0.1)

1.0

0.9
(0.1)

0.8

1.9
(0.2)

1.7

1.4
(0.2)

1.2

1.3
(0.2)

1.1

1.5
(0.2)

1.3

5.6
(0.7)

4.9

5.0
(0.8)

4.2

A number of the sublease agreements for unutilised space in the UK shop estate are not classified as finance leases within IFRS 16. 
These non-cancellable leases have remaining lease terms of between one and nine years. The future minimum rentals receivable under 
these non-cancellable operating leases at 31 December are as follows:

Within one year
After one year but not more than five years
After five years

23 Interest bearing loans and borrowings

Current 
Euro denominated loans
USD denominated loans
Sterling denominated loans

Non-current 
Euro denominated loans
USD denominated loans
Sterling denominated loans

2020
 £m

0.6
0.8
0.3

1.7

2020
 £m

2.8
5.9
5.4

14.1

2019 
£m

0.6
1.4
1.0

3.0

2019 
£m

8.4
17.8
5.3

31.5

1,011.0
563.6
511.1

2,085.7

951.1
581.0
552.4

2,084.5

As at 31 December 2020 there were £480.0m (2019: £495.0m) of committed bank facilities of which £nil (2019: £35.0m) were 
drawn down.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 164

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

24 Provisions

At 1 January 2019
Effect of transition to IFRS 16
Provided

Utilised
Released
Reclassification
Exchange adjustment

At 31 December 2019
Provided
Utilised
Released
Exchange adjustment

At 31 December 2020

Property
provisions1
£m

Restructuring 
provision2 
£m

Litigation and 
regulation 
provisions3
£m

68.6
(51.7)
9.4

(9.2)
(2.2)
(1.9)
–

13.0
12.3
(8.9)
(1.6)
–

14.8

2.9
–
18.9

(12.7)
–
–
–

9.1
6.7
(12.5)
–
–

3.3

145.6
–
–

(53.3)
(24.6)
1.9
(2.2)

67.4
24.0
(40.0)
(3.0)
2.4

50.8

Total 
£m

217.1
(51.7)
28.3

(75.2)
(26.8)
–
(2.2)

89.5
43.0
(61.4)
(4.6)
2.4

68.9

1.  The Group is party to a number of leasehold property contracts. Provision has been made against the unavoidable non-rent costs on those leases where the property is now 

vacant. Provisions have been based on management’s best estimate of the minimum future cash flows to settle the Group’s obligations, taking into account the risks associated 
with each obligation, discounted at a risk-free interest rate. The periods of vacant property commitments range from 1 to 15 years (2019: 1 to 16 years). As a result of the 
implementation of IFRS 16 the rental elements of certain property provisions are now included within lease liabilities.

2.  Restructuring provisions relate to redundancy costs provided in association with merger and acquisition activities.
3.  Other provisions include legal, insurance and regulatory provisions associated with certain claims and taxes of which £13.3m (2019: £49.3m) relates to Greek tax. See note 18 for 

further details.

Of the total provisions at 31 December 2020, £49.4m (2019: £73.0m) is current and £19.5m (2019: £16.5m) is non-current.

25 Financial risk management objectives and policies

The Group’s treasury function provides a centralised service for the provision of finance and the management and control of liquidity, 
foreign exchange rates and interest rates. The function operates as a cost centre and manages the Group’s treasury exposures to reduce 
risk in accordance with policies approved by the Board.

The Group’s principal financial instruments comprise bank loans, overdrafts, loan notes, bonds, financial guarantee contracts, and cash 
and short-term deposits, together with certain derivative financial instruments. The main purpose of these financial instruments is to 
raise finance for the Group’s operations. The Group has various other financial instruments such as trade receivables, trade payables and 
accruals that arise directly from its operations. Details of derivatives are set out in note 26.

It is, and has been throughout the year under review, the Group’s policy that no trading in financial instruments shall be undertaken other 
than betting and gaming transactions and for the purposes of currency trading as part of the discontinued Intertrader business (note 21). 
Activity of this nature is only undertaken by the customer and is not speculative activity of the Group. The Group’s exposure to ante-post 
betting and gaming transactions is not significant.

The main financial risks for the Group are exchange rate risk, interest rate risk, credit risk and liquidity risk. The Board reviews and agrees 
policies for managing each of these risks and they are summarised below. The Group also monitors the market price risk arising from all 
financial instruments.

Interest rate risk

The Group is exposed to interest rate risk on certain of its interest-bearing loans and borrowings and on cash and cash equivalents.

The Group’s policy for the year ended 31 December 2020 was to maintain a minimum of 20.0% (2019: 20.0%) of total borrowings at fixed 
interest rates to reduce its sensitivity to movements in variable short-term interest rates. The Group anticipates revisiting this policy upon 
the maturity of its fixed term bonds during 2023. At 31 December 2020, £500.0m (2019: £500.0m) or 24.0% (2019: 24.0%) of the Group’s 
borrowings were at fixed rates excluding those relating to IFRS 16.

Interest on financial instruments at floating rates is repriced at intervals of less than six months. Interest on financial instruments at fixed 
rates is fixed until the maturity of the instrument.

 Entain plc | Annual Report 2020 Financial statements165

25 Financial risk management objectives and policies continued

The table below demonstrates the sensitivity to reasonably possible changes in interest rates on income for the year when this movement 
is applied to the carrying value of financial liabilities:

Effect on:

25 basis points increase

Foreign currency risk

Profit before tax

2020

4.2

2019 

3.9

Given the multi-national nature of the business, the Group is exposed to foreign exchange gains and losses on its trading activities, 
the net assets of its overseas subsidiaries and its non-GBP denominated financing facilities. The primary currencies that the Group is 
exposed to fluctuations in are the Euro, Australian Dollar and US Dollar. 

Whilst the Group does not actively hedge the foreign exposure on its trading cash flows, it continuously monitors exposures to 
individual currencies, taking remediating actions as necessary to manage any significant risks as they arise. In the event that the Group 
anticipates large transactions in currencies other than GBP, forward exchange contracts are taken out to manage the potential foreign 
exchange exposure.

The Group’s exposure to the translation of net assets on foreign currency subsidiaries into its reporting currency are partially offset by the 
opposite exposure on the Group’s financing facilities providing a natural economic hedge, even though the Group does not apply hedge 
accounting. The Group’s policy on borrowings is broadly aligned to the underlying cash flows of the business. 

The Group has financing facilities in GBP, Euro and US Dollars. As the Group’s overseas subsidiaries largely report in Euros, the Group has 
taken out a swap contract to hedge the US dollar debt into Euros in order to align the foreign currency exposure on the Group’s financing 
facilities with that on the net assets of its subsidiaries. 

A 5% weakening in the Euro would reduce Group operating profit by £22.0m (2019: £23.0m) and net assets by £7.6m (2019: £9.0m) 
when applied to the results of year in question.

A 5% weakening in the Australian Dollar would reduce Group operating profit by £3.9m (2019: £1.2m) and net assets by £22.7m 
(2019: £27.0m) when applied to the results of year in question.

Credit risk

The Group is not subject to significant concentration of credit risk, with exposure spread across a large number of counterparties 
and customers.

Receivable balances are monitored on an ongoing basis. Any changes to credit terms are assessed and authorised by senior 
management on an individual basis.

With respect to credit risk arising from the other financial assets of the Group, which comprise cash and cash equivalents the Group’s 
exposure to credit risk arises from default of the counterparty, with a maximum exposure equal to the carrying amount of these 
instruments. Credit risk in respect of cash and cash equivalents is managed by restricting those transactions to banks that have a defined 
minimum credit rating and by setting an exposure ceiling per bank.

The Group also has exposure to the credit risk of third parties arising from the financial guarantee contracts provided by the Group. 
This risk is partly mitigated by the indemnity received from Hilton Hotels Corporation for any loss incurred in connection with 
these guarantees.

Liquidity risk

The Group’s objective is to maintain a balance between continuity of funding and flexibility through the use of borrowings with a range of 
maturities. The Group’s policy on liquidity is to ensure that there are sufficient medium-term and long-term committed borrowing facilities 
to meet the medium-term funding requirements. At 31 December 2020, there were undrawn committed borrowing facilities of £480.0m 
(2019: £495.0m with £35.0m drawn down). Total committed facilities had an average maturity of 3.0 years (2019: 4.0 years).

The total gross contractual undiscounted cash flows of financial liabilities, including interest payments, fall due as follows. Cash flows in 
respect of financial guarantee contracts reflect the probability weighted cash flows.

2020

Interest bearing loans and borrowings 
Other financial liabilities

Trade and other payables
Lease liabilities

Total

On demand 
or within 
1 year 
£m

74.6
13.7

457.7
99.5

645.5

1–2 years
£m

643.4
177.4

–
79.6

2–5 years
£m

1,575.0
0.6

–
124.6

900.4

1,700.2

> 5 years
£m

–
1.0

–
81.2

82.2

Total 
£m

2,293.0
192.7

457.7
384.9

3,328.3

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 
 166

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

25 Financial risk management objectives and policies continued

2019

Interest bearing loans and borrowings 
Other financial liabilities

Trade and other payables
Lease liabilities

Total

On demand or 
within 
1 year 
£m

103.1
27.3

444.5
89.9

664.8

1–2 years
£m

262.8
160.0

–
83.6

2–5 years
£m

2,006.6
0.6

–
145.5

506.4

2,152.7

> 5 years
£m

–
1.2

–
103.2

104.4

Total 
£m

2,372.5
189.1

444.5
422.2

3,428.3

The Group secures the use of its retail premises primarily through taking out leases for these premises. Typically, the leases are for a 
duration between 5 and 20 years. In respect of the UK property portfolio there is commonly a right to renew leases on expiry, by virtue of 
the Landlord and Tenant Act 1954. Details of discounted contractual cash flows of leasing liabilities are set out in note 22.

Capital risk management

The primary objective of the Group’s capital management is to ensure that it maintains a credit quality that enables the Group to raise 
funds at an economic interest rate and to maintain healthy capital ratios in order to support its business and maximise shareholder value. 
The Group manages its capital structure and makes adjustments to it in light of changes in economic conditions. To maintain or adjust the 
capital structure, the Group may adjust the dividend payment to shareholders, adjust borrowings, return capital to shareholders or issue 
new shares.

The Group monitors capital using a net debt to EBITDA ratio (before separately disclosed items). The ratio at 31 December 2020 was 2.1 
times (2019: 2.8 times).

The Group’s funding policy is to raise funds centrally to meet the Group’s anticipated requirements. These are planned so as to mature at 
different stages in order to reduce refinancing risk. The Board reviews the Group’s capital structure and liquidity periodically.

26 Financial instruments and fair value disclosures 

The table below analyses the Group’s financial instruments into their relevant categories:

31 December 2020

Assets
Non-current:
Other investments

Other financial assets

Current:
Trade and other receivables

Cash and short-term investments (including customer funds)

Total

Liabilities
Current:
Customer balances
Interest bearing loans and borrowings
Trade and other payables
Derivative financial instruments
Other financial liabilities1
Lease liabilities (note 22)

Non-current:
Interest bearing loans and borrowings
Other financial liabilities1
Lease liabilities (note 22)

Total

Net financial assets/(liabilities)

Assets/
(liabilities) 
at fair value 
through profit 
loss
£m

Assets at 
fair value 
through other 
comprehensive 
income
£m

Amortised cost
£m

2.1

4.4

268.2

706.7

981.4

241.1
14.1
457.7
–
–
89.8

2,085.7
2.2
248.2

3,138.8

(2,157.4)

2.9

5.1

–

–

–

–

–

–

2.9

5.1

–
–
–
26.1
147.5
–

–
7.1
–

180.7

(177.8)

–
–
–

–
–

–
–
–

–

Total 
£m

10.1

4.4

268.2

706.7

989.4

241.1
14.1
457.7
26.1
147.5
89.8

2,085.7
9.3
248.2

3,319.5

5.1

(2,330.1)

 Entain plc | Annual Report 2020 Financial statements26 Financial instruments and fair value disclosures continued

31 December 2019

Assets
Non-current:
Other investments

Other financial assets

Current:
Trade and other receivables
Derivative financial instruments

Cash and short-term investments (including customer funds)

Total

Liabilities
Current:
Customer balances
Interest bearing loans and borrowings
Trade and other payables
Derivative financial instruments
Other financial liabilities1
Lease liabilities (note 22)

Non-current:
Interest bearing loans and borrowings
Other financial liabilities1
Lease liabilities (note 22)

Total

Net financial assets/(liabilities)

167

Total 
£m

10.9

2.1

301.1
47.4

390.1

751.6

(335.4)
(31.5)
(444.5)
(30.7)
(75.5)

(2,084.5)
(125.8)
(288.0)

(3,415.9)

Assets/
(liabilities) 
at fair value 
through profit 
loss
£m

Assets at 
fair value 
through other 
comprehensive 
income
£m

Amortised cost
£m

1.8

2.1

301.1
–

390.1

695.1

(335.4)
(31.5)
(444.5)
–
(75.5)

(2,084.5)
(2.4)
(288.0)

(3,261.8)

(2,566.7)

4.2

–

–
47.4

–

51.6

–
–
–
(30.7)
–

–
(123.4)
–

(154.1)

(102.5)

4.9

–

–
–

–

4.9

–
–
–
–
–

–
–
–

–

4.9

(2,664.3)

1.  Other financial liabilities include £142.1m deferred and contingent consideration (2019: £134.0m), £2.2m of financial guarantees (2019: £2.4m) and £12.5m of ante-post liabilities 

(2019: £20.1m).

Fair value hierarchy

IFRS 13 requires financial assets and liabilities recorded at fair value to be categorised in three levels according to the inputs used in the 
calculation of their fair value:

–  Level 1 – uses quoted prices as the input to fair value calculations

–  Level 2 – uses inputs other than quoted prices, that are observable either directly or indirectly

–  Level 3 – uses inputs that are not observable 

The following tables illustrate the Group’s financial assets and liabilities measured at fair value after initial recognition at 
31 December 2020 and 31 December 2019:

Assets measured at fair value
Other investments

Liabilities measured at fair value 
Derivative financial instruments
Other financial liabilities 

Net liabilities measured at fair value

Level 1 
£m

Level 2 
£m

Level 3 
£m

2020

Total 
£m

–

–
–

–

2.9

5.1

8.0

(26.1)
–

(23.2)

–
(154.6)

(149.5)

(26.1)
(154.6)

(172.7)

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 168

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

26 Financial instruments and fair value disclosures continued

Level 1 
£m

Level 2 
£m

Level 3 
£m

Assets measured at fair value
Other investments
Derivative financial instruments

Total

Liabilities measured at fair value 
Other financial liabilities

Net assets/(liabilities) measured at fair value

–
–

–

–

–

4.2
47.4

51.6

–

51.6

2019

Total 
£m

9.1
47.4

56.5

4.9
–

4.9

(154.1)

(149.2)

(154.1)

(97.6)

There have been no transfers of assets or liabilities recorded at fair value between the levels of the fair value hierarchy.

Included within other financial assets and derivative financial instruments measured at fair value is; the Group’s currency swaps held 
against debt instruments as a liability of £26.1m (2019: asset of £47.4m), investment in Hui 10, designated as fair value through other 
comprehensive income, of £5.1m (2019: £4.9m) and a convertible equity instrument with Visa Inc. for £2.9m (2019: £4.2m) The fair value 
of both the investments at 31 December 2020 and 31 December 2019 are not materially different to their original cost. The movement in 
the year relates to small additions to the investment in Hui 10. 

Contingent consideration

Contingent consideration arises through business combinations, the fair value for which is reassessed at each reporting date using 
updated inputs and assumptions based on the latest financial forecasts of each respective business. As at 31 December 2020 contingent 
consideration included within other financial liabilities was £142.1m (2019: £134.0m) arising from the historical transactions involving 
Mars LLC, Neds International Pty Limited, Sigma Booking Limited, Argon Financial Limited and Dusk Till Dawn Limited. 

Ante-post

Ante-post liabilities are valued using methods and inputs that are not based upon observable market data. There are no reasonably 
probable changes to assumptions or inputs that would lead to material changes in the fair value determined, although the final value will 
be determined by future sporting results. The principal assumptions relate to anticipated gross win margins on unsettled bets. 

Financial Guarantee Contracts

Financial guarantee contracts of £2.2m (2019: £2.4m), were acquired through the acquisition of Ladbrokes Coral Group plc. These are 
classified as level 3 financial instruments as their fair value is measured using techniques where the significant inputs are not based on 
observable market data.

27 Net debt

The components of the Group’s net debt are as follows:

Current assets
Cash and short-term deposits
Current liabilities
Interest bearing loans and borrowings
Non-current liabilities
Interest bearing loans and borrowings

Accounting net debt

Cash held on behalf of customers
Fair value swaps held against debt instruments (derivative financial assets)
Deposits
Balances held with payment service providers

Adjusted net debt

Lease liabilities

Net debt including lease liabilities

2020
 £m

2019 
£m

749.8

390.1

(14.1)

(31.5)

(2,085.7)

(2,084.5)

(1,350.0)

(1,725.9)

(396.1)
(26.1)
171.2
172.4

(335.4)
47.4
129.1
78.5

(1,428.6)

(1,806.3)

(338.0)

(363.5)

(1,766.6)

(2,169.8)

Cash held on behalf of customers represents the outstanding balance due to customers in respect of their online gaming wallets. 
Included within this balance is £155.0m (2019: £nil) classified as held for sale.

 Entain plc | Annual Report 2020 Financial statements28 Share capital

Authorised:
At 31 December 2019 and 31 December 2020

Issued and fully paid:
At 1 January 2019
Exercise of share options

At 31 December 2019

Exercise of share options

At 31 December 2020

Number of 
€0.01 
ordinary 
shares

773,000,000

581,870,271
461,675

582,331,946

2,745,701

585,077,647

Total
€m

7.7

5.8
–

5.8

–

5.8

The Company’s share capital consists entirely of ordinary shares, accordingly all shares rank pari passu in all respects.

See note 31 for further information on terms and amounts of shares reserved for issue under options.

29 Notes to the statement of cash flows

29.1 Reconciliation of profit/(loss) to net cash inflow from operating activities:

Profit/(loss) before tax and net finance expense from continuing operations
Loss before tax and net finance expense from discontinued operations

Profit/(loss) before tax and net finance expense including discontinued operations

Adjustments for:
Impairment
Profit on disposal
Depreciation of property, plant and equipment
Amortisation of intangible assets
Share based payments charge
Decrease in short-term investments
(Increase)/decrease in other financial assets
Increase in trade and other receivables
Increase/(decrease) in other financial liabilities
Increase in trade and other payables
Decrease in provisions
Non-cash movements relating to pensions
Share of results from joint venture and associate
Other non-cash items

Cash generated by operations

29.2 Cash flows from discontinued operations:

Cash generated from operating activities

Cash generated from investing activities
Cash generated from financing activities

Net cash inflow arising from discontinued operations

2020
 £m

358.9
(35.7)

323.2

34.3
(6.9)
127.5
421.8
14.8
–
(2.3)
(161.2)
25.2
33.4
(22.7)
–
60.2
17.5

864.8

2020
 £m

20.8

0.1
–

20.9

169

Total 
£m

6.4

4.8
–

4.8

–

4.8

2019 
£m

(166.1)
(9.8)

(175.9)

245.0
(19.0)
114.1
481.3
12.7
2.6
2.8
(92.0)
(30.5)
29.5
(73.7)
(3.0)
9.2
40.6

543.7

2019 
£m

(3.0)

0.2
–

(2.8)

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 170

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

29 Notes to the statement of cash flows continued

29.3 Reconciliation of movements of liabilities to cash flows arising from financing activities:

Balance at 1 January

2,116.0

363.5

2,479.5

2,235.4

379.3

2,614.7

Other 
loans and 
borrowings

Lease 
 liabilities

2020 
£m

Total

Other 
loans and 
borrowings

Lease  
liabilities

2019 
£m

Total 
£m

Changes from financing cash flows
Proceeds from borrowings, net of issue costs
Repayment of borrowings
Repayment of lease liabilities1

Total changes from financing cash flows 

The effect of changes in foreign exchange

Other changes
Interest expense
Interest paid
New lease liabilities
Finance fees
Remeasurement adjustments

Total other changes

Balance at 31 December

–
(43.5)
–

(43.5)

42.9

64.2
(81.1)
–
1.3
–

(15.6)

2,099.8

–
–
(86.2)

(86.2)

3.2

16.7
(16.7)
70.9
–
(13.4)

57.5

338.0

–
(43.5)
(86.2)

(129.7)

46.1

80.9
(97.8)
70.9
1.3
(13.4)

41.9

1,032.9
(1,099.1)
–

(66.2)

(84.3)

72.5
(54.5)
–
13.1
–

31.1

–
–
(78.5)

(78.5)

(2.1)

16.8
(16.8)
72.9
–
(8.1)

64.8

1,032.9
(1,099.1)
(78.5)

(144.7)

(86.4)

89.3
(71.3)
72.9
13.1
(8.1)

95.9

2,437.8

2,116.0

363.5

2,479.5

1.  In addition to the above, the Group received £0.3m (2019: £0.8m) in respect of finance lease receivables resulting in a net repayment of finance leases of £85.9m (2019: £77.7m)

Non cash movements include amounts acquired as a result of business combinations and the amortisation of issue costs incurred in 
respect of debt instruments. 

30 Retirement benefit schemes 

Defined contribution schemes

During the year the Group charged contributions of £13.4m (2019: £15.8m) to the consolidated income statement in relation to the 
defined contribution pension schemes.

Defined benefit plans

Judgement is applied, based on legal, actuarial, and accounting guidance in IFRIC 14, regarding the amounts of net pension asset that is 
recognised in the consolidated balance sheet.

The Group has two significant defined benefit plans, the Ladbrokes Pension Plan and the Gala Coral Pension Plan. Both are final salary 
pension plans for UK employees. These are closed to new employees and future accrual.

At retirement each member’s pension is related to their final pensionable salary for the Ladbrokes Pension Plan and their ‘career average 
earnings’ for the Gala Coral Pension Plan. The weighted average duration of the expected benefit payments from the Plan is around 17 
years (2019: 17 years) for Ladbrokes Pension Plan and 19 years (2019: 21 years) for the Gala Coral Pension Plan.

The Plans’ assets are held separately from those of the Group. The Plans are approved by HMRC for tax purposes, and are managed by 
independent Trustees. The Plans are subject to UK regulations, which require the Group and Trustees to agree a funding strategy and 
contribution schedule at least every three years. Under the current contribution schedule in place, the Group does not pay contributions 
to the Ladbrokes Pension Plan or Gala Coral Pension Plan but are paying the administrative costs related to the Gala Coral Pension 
Plan scheme. 

There is a risk to the Group that adverse circumstances could lead to a requirement for the Group to make additional contributions to 
recover any deficit that arises. As at the date of signing the financial statements no such event has arisen.

The results of the formal actuarial valuation as at 30 June 2016 for the Ladbrokes Pension Plan and 30 June 2019 for the Gala Coral 
Pension Plan were updated to 31 December 2020 by an independent qualified actuary in accordance with IAS 19 (Revised) Employee 
Benefits. The value of the defined benefit obligation and current service cost have been measured using the projected unit credit method, 
as required by IAS 19 (Revised). Actuarial gains and losses are recognised immediately through other comprehensive income.

During 2019, the Group undertook a pension buy-in on the Ladbrokes pension scheme with the assets of the scheme replaced with 
an insurance policy against the payment of future liabilities valued equally to the associated assets. There was no commitment during 
2019 to move to a buy-out of the scheme and the Group has continued to consider its position throughout 2020 before agreeing with the 
Trustees to commence the wind up of the Ladbrokes pension scheme.

 Entain plc | Annual Report 2020 Financial statements171

30 Retirement benefit schemes continued

The amounts recognised in the balance sheet are as follows:

Present value of funded obligations
Fair value of plan assets 

Net asset

Disclosed in the balance sheet as: Retirement benefit 
asset

2020
(Coral)
£m

2020
(Ladbrokes)
£m

(450.1)
506.9

56.8

56.8

(385.1)
392.5

7.4

7.4

2020 
Total 
£m

(835.2)
899.4

64.2

2019
(Coral)
£m

(396.0)
455.9

59.9

64.2

59.9

2019
(Ladbrokes)
£m

(357.5)
364.2

6.7

6.7

2019 
Total 
£m

(753.5)
820.1

66.6

66.6

The Group has considered the appropriate accounting treatment in respect of the pension plan surplus, taking into account the current 
agreement with the Trustees and concluded the recognition of the surplus is appropriate.

The amounts recognised in the income statement are as follows:

Analysis of amounts charged to the Income Statement 
Separately disclosed items
Other administrative expenses
Net interest on net asset

Total charge/(credit) recognised in the Income 
Statement

2020
(Coral)
£m

2020
(Ladbrokes)
£m

–
(0.1)
(1.2)

(1.3)

2.4
1.2
(0.1)

3.5

The actual return on plan assets over the year was a £111.0m gain (2019: £5.5m).

The amounts recognised in the statement of comprehensive income are as follows:

Actual return on assets less interest on plan assets
Actuarial gains/(losses) on defined benefit obligation 
due to changes in demographic assumptions
Actuarial (losses)/gains on defined benefit obligation 
due to changes in financial assumptions
Experience adjustments on benefit obligation

Actuarial losses recognised in the statement of 
comprehensive income

2020
(Ladbrokes)
£m

40.3

10.4

2020
(Coral)
£m

54.6

0.2

(63.3)
4.1

2020 
Total 
£m

2.4
1.1
(1.3)

2.2

2020 
Total 
£m

94.9

10.6

2019
(Coral)
£m

2019
(Ladbrokes)
£m

–
–
(1.7)

(1.7)

0.8
0.8
(2.9)

(1.3)

2019
(Coral)
£m

39.0

2019
(Ladbrokes)
£m

(56.4)

2019 
Total 
£m

0.8
0.8
(4.6)

(3.0)

2019 
Total 
£m

(17.4)

5.5

(4.1)

1.4

(52.5)
6.0

(115.8)
10.1

(49.0)
3.5

(35.9)
(7.2)

(84.9)
(3.7)

(4.4)

4.2

(0.2)

(1.0)

(103.6)

(104.6)

Changes in the present value of the defined benefit obligation are as follows:

At 1 January

Interest on obligation
Actuarial gains/(losses) due to changes in 
demographic assumptions
Actuarial (losses)/gains due to changes in financial 
assumptions

Experience adjustments on obligations
Benefits paid

At 31 December

2020
(Coral)
£m

2020
(Ladbrokes)
£m

(396.0)

(357.5)

(7.8)

(7.0)

2020 
Total 
£m

(753.5)

(14.8)

2019
(Coral)
£m

(358.9)

(9.9)

2019
(Ladbrokes)
£m

(316.6)

(8.4)

2019 
Total 
£m

(675.5)

(18.3)

0.2

10.4

10.6

5.5

(4.1)

1.4

(63.3)

4.1
12.7

(52.5)

(115.8)

6.0
15.5

10.1
28.2

(49.0)

3.5
12.8

(35.9)

(7.2)
14.7

(84.9)

(3.7)
27.5

(450.1)

(385.1)

(835.2)

(396.0)

(357.5)

(753.5)

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 172

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

30 Retirement benefit schemes continued

Changes in the fair value of plan assets are as follows:

At 1 January

Interest on plan assets
Administrative expenses

Actual return less interest on plan assets
Benefits paid

At 31 December

2020
(Coral)
£m

455.9

9.0
0.1

54.6
(12.7)

506.9

2020
(Ladbrokes)
£m

364.2

7.1
(3.6)

40.3
(15.5)

392.5

2020 
Total 
£m

820.1

16.1
(3.5)

94.9
(28.2)

899.4

2019
(Coral)
£m

418.1

11.6
–

39.0
(12.8)

455.9

2019
(Ladbrokes)
£m

425.6

11.3
(1.6)

(56.4)
(14.7)

364.2

2019 
Total 
£m

843.7

22.9
(1.6)

(17.4)
(27.5)

820.1

The Group does not expect to contribute to either plan in 2021. The Group will however continue to meet the administrative expenses of 
the Gala Coral Pension Plan scheme. 

The major categories of plan assets as a percentage of total plan assets are as follows:

Equities and Diversified Growth Funds
Insurance policy
Liability Driven Investment (%)

Private credit 
Cash and cash equivalents

2020
(Coral)
%

2020
(Ladbrokes)
%

2019
(Coral)
%

2019
(Ladbrokes)
%

26.9
–
69.5

3.2
0.4

–
98.1
1.2

–
0.7

25.4
–
72.4

1.8
0.5

–
98.2
1.2

–
0.7

The Plan assets are held exclusively within instruments with quoted market prices in an active market with the exception of the holdings 
in an insurance policy and a private credit asset. At 31 December 2020 these represented c.42.8% (2019: c.44.6%) of the Plan’s 
total assets. 

The Plan does not invest directly in property occupied by the Group or in financial securities issued by the Group. Although, as the Plan 
holds pooled investment vehicles, there may at times be indirect employer related investment. At 31 December 2020 these represented 
less than 0.1% (2019: 0.1%) of the Plan’s total assets.

The investment strategy is set by the Trustees of the Plans in consultation with the Group. For the Gala Coral Plan the current long-
term strategy is to invest in a low-risk matching bond portfolio with a relatively small investment in return seeking funds. With respect 
to the Ladbrokes pension plan the majority of investment is held within an insurance policy that guarantees the payments of future 
pension liabilities. 

Principal actuarial assumptions at the balance sheet date (expressed as weighted averages where appropriate):

Discount rate
Price inflation (CPI)
Price inflation (RPI)

Future pension increases 

– LPI 5% (CPI)

– LPI 3% (RPI)
– LPI 2.5% (CPI)

2020
(Coral)
% p.a.

2020
(Ladbrokes)
% p.a.

2019
(Coral)
% p.a.

2019
(Ladbrokes)
% p.a.

1.2
1.9
2.9

2.9

2.3
2.1

1.2
1.9
2.9

2.9

2.3
2.1

2.0
2.1
2.9

2.8

2.3
1.7

2.0
2.1
2.9

2.8

2.3
1.7

Post-retirement mortality assumed for most members is based on the standard SAPS mortality table with the CMI 2018 projections 
which takes into account future improvements, adjusted to reflect plan specific experience. 

The assumption used implies that the expected lifetime of members for the two schemes is:

Male aged 65 for year ended
Female aged 65 for year ended

2020
(Coral)

2020
(Ladbrokes)

2019
(Coral)

2019
(Ladbrokes)

86.4
88.5

86.5
88.9

86.4
88.5

86.7
88.7

 Entain plc | Annual Report 2020 Financial statements 
 
 
 
 
 
173

30 Retirement benefit schemes continued

Changes to the assumptions will impact the amounts recognised in the consolidated balance sheet and the consolidated income 
statement in respect of the Plan. For the significant assumptions, the following sensitivity analysis provides an indication of the impact on 
the defined benefit obligation for the year ended 31 December 2020:

– 0.5% p.a. decrease in the discount rate 
– 0.5% p.a. increase in price inflation
– One year increase in life expectancy

2020
(Coral)

2020
(Ladbrokes)

2019
(Coral)

2019
(Ladbrokes)

10.3
7.7
4.5

9.1
4.7
4.1

9.9
7.3
4.0

8.8
5.2
3.6

These sensitivities have been calculated to show the movement in the defined benefit obligation in isolation, and assuming no other 
changes in market conditions at the accounting date. This is unlikely in practice, for example, a change in discount rate is unlikely to occur 
without any movement in the value of the assets held by the Plan.

31 Share-based payments

The following options to purchase €0.01 Ordinary Shares in the Group were granted, exercised, forfeited or existing at the year-end:

Date of grant

Exercise price

16 Dec 2016
30 Mar 2017
28 Dec 2017

19 Sep 2018

26 Mar 2019
10 Jun 2020

422p
422p
0p

0p

0p
0p

Existing at 
1 January 
2020

3,203,347
175,000
563,627

1,890,211

3,404,563
–

Granted
 in the year

Cancelled or 
forfeited in the 
year

–
–
–

–

–
–
(180,067)

(789,890)

–
2,045,307

(1,029,277)
(318,006)

Exercised 
in the year

(2,572,786)
(125,000)
(47,915)

–

–
–

Existing at 
31 December 
2020

Exercisable at 
31 December 
2020

630,561
50,000
335,645

1,100,321

2,375,286
1,727,301

630,561
50,000
335,645

–

–
–

Vesting  
criteria

Note a
Note a
Note b

Note c

Note d
Note e

Total Schemes

9,236,748

2,045,307

(2,317,240)

(2,745,701)

6,219,114

1,016,206

Note a:  2016 MIP Scheme – These equity settled awards were issued on completion of the acquisition of bwin.party. The options vest and became exercisable, subject to the 

satisfaction of a performance condition, over 30 months, with one-ninth vesting six months after the date of grant and a further ninth vesting at each subsequent quarter. 
The options lapse, if not exercised, on 2 February 2026. The performance condition is comparator total shareholder return (“TSR”) of the Group against the FTSE 250. Each 
ninth of the shares will have its TSR condition reviewed from the date of grant until the relevant testing date. To the extent the TSR is not met at that time, it is tested again 
the following quarter and, if necessary, at the end of the 30-month vesting period. In order to vest, the TSR of the Group must rank at median or above against the FTSE 250.
Note b:  2017 LTIP Scheme – These equity settled awards were awarded to certain directors and employees and vest over a three-year period from the date of grant. The number of 
awards to vest are conditional on both cumulative Earnings Per Share (“EPS”) exceeding 180 euro cents, with a pro-rata increase in the amount vesting between 180 cents 
and 214 cents, and TSR performance conditions being met which are split with equal weighting. 

Note c:  2018 LTIP Scheme – These equity settled awards were awarded to certain directors and employees and vest over a three-year period from the date of grant. The number 
of awards to vest are conditional on both cumulative 3 year Earnings Per Share (“EPS”) exceeding 191p, with a pro-rata increase in the amount vesting between 191p and 
224p, and TSR performance conditions being met which are split with equal weighting.

Note d:  2019 LTIP Scheme – These equity settled awards were awarded to certain directors and employees and vest over a three-year period from the date of grant. The number 

of awards to vest are conditional on both cumulative 3 year Earnings Per Share (“EPS”) exceeding 184p, with a pro-rata increase in the amount vesting between 184p and 
214p, and TSR performance conditions being met which are split with the weighting of one third based on EPS and two thirds relating to TSR conditions. 

Note e:  2020 LTIP Scheme – These equity settled awards were awarded to certain directors and employees and vest over a three-year period from the date of grant. The number 
of awards to vest are conditional on both cumulative 3 year Earnings Per Share (“EPS”) exceeding 267p, with a pro-rata increase in the amount vesting between 267p and 
295p, and TSR performance conditions being met which are split with the weighting of one third based on EPS and two thirds relating to TSR conditions. There were also a 
number of restricted share plan shares issued during 2020 against which service conditions apply.

The charge to share-based payments within the consolidated income statement in respect of these options in 2020 was £14.8m 
(2019: £12.7m) of which £14.8m related to equity settled options (2019: £12.7m) and £nil to cash settled options (2019: £nil).

Weighted average exercise price of options

The number and weighted average exercise prices of share options are as follows:

Outstanding at the beginning of the year
Granted during the year
Exercised during the year
Cancelled or forfeited in the year

Outstanding at the end of the year

Exercisable at the end of the year

Weighted 
average 
exercise price 
31 December 
2020

Number 
of options            
31 December 
2020

Weighted 
average 
exercise price 
31 December 
2019

154p
0p
414p
0p

52p

295p

9,236,748
2,045,307
(2,745,701)
(2,317,240)

6,219,114

1,016,206

263p
0p
422p
–

154p

422p

Number of 
 options            
31 December 
2019

6,293,860
3,404,563
(461,675)
–

9,236,748

3,378,347

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 174

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

31 Share-based payments continued

The options outstanding at 31 December 2020 have a weighted average contractual life of 1.3 years (31 December 2019: 1.2 years).

Valuation of options

The fair value of services received in return for share options granted are measured by reference to the fair value of share options granted. 
The Group engaged third-party valuation specialists to provide a fair value for the options.

The 2018 and 2019 LTIP plan was valued using both a Black Scholes valuation model and Monte Carlo valuation for the cumulative EPS 
and TSR conditions respectively.

Fair value of share options and assumptions:

Date of grant

Dec 16
Mar 17
Dec 17

Sep 18

Mar 19
Jun 20

Share price at 
date of grant 
(£)

Exercise price 
(£)

6.48
7.28
9.34

9.14

4.96
7.86

4.22
4.22
–

–

–
–

Expected 
volatility  

%

28%–30%
28%–30%
26.6%

33.7%

31.5%
33.2%

Exercise 
multiple

Expected 
dividend yield

Risk free rate 
%

n/a
n/a
n/a

n/a

n/a
n/a

n/a
n/a
n/a

n/a

n/a
n/a

–
–
0.4%

1.0%

0.7%
0.3%

Fair value at 
measurement 
date  
(£)

1.43 – 1.94
1.88 – 2.39
7.39 – 9.34

4.58– 9.14

1.90–4.96
3.54–7.86

32 Commitments and contingencies

Contingent liabilities

Guarantees have been given in the ordinary course of business in respect of loans and derivative contracts granted to subsidiaries 
amounting to £500.0m (2019: £500.0m). Bank guarantees have been issued on behalf of subsidiaries with a value of £58.3m 
(2019: £47.0m). 

The Group has given guarantees to third parties in respect of lease liabilities of former subsidiaries within the disposed hotels division. 
(Note 26).

HMRC investigation

On 28 November 2019, one of our UK subsidiaries, GVC Holdings (UK) Limited, received a production order from HM Revenue & Customs 
(“HMRC”) requiring it to provide information relating to the Group’s former Turkish facing online betting and gaming business, sold in 2017. 
At that time, the Group understood that HMRC’s investigation was directed at a number of former third party suppliers, relating to the 
processing of payments for online betting and gaming in Turkey. On 21 July 2020, GVC Holdings Plc announced that HMRC was widening 
the scope of its investigation and was examining potential corporate offending by the GVC Group. It had previously been understood that 
no Group company was a subject of HMRC’s investigation. Through ongoing engagement with HMRC we understand that the Group 
remains a corporate suspect and that the offences under investigation include, but are not limited to, offences under sections 1 and 7 of 
the Bribery Act 2010. The Group continues to co-operate fully with HMRC’s enquiries. 

In addition to the items discussed above, the Group is subject to a number of other potential litigation claims that arise as part of the 
normal course of business. Provision has not been made against these claims as they are not considered likely to result in an economic 
outflow. Consistent with any claims of this nature there can be uncertainty with the final outcome.

 Entain plc | Annual Report 2020 Financial statements175

33 Related party disclosures 

Other than its associates and joint venture, the related parties of the Group are the Executive Directors, Non-Executive Directors and 
members of the Executive Committee of the Group.

Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not 
disclosed in this note. Transactions between the Group and its associates and joint venture and other related parties are disclosed below.

During the year, Group companies entered into the following transactions with related parties who are not members of the Group:

Equity investment
– Joint venture1
Loans
– Movement in loan balance with joint venture partner
Dividends received
– Associates
Sundry expenditure
– Associates2

1.  Equity investment in BetMGM.
2.  Payments in the normal course of business made to Sports Information Services (Holdings) Limited and bwin eK Neugersdorf

Details of related party outstanding balances:

Other amounts outstanding
– Associates

2020
 £m

61.8

–

–

2019 
£m

–

(1.8)

1.2

56.6

82.3

2020
 £m

2019 
£m

0.1

0.3

Terms and conditions of transactions with related parties

Sales to, and purchases from, related parties are made at market prices and in the ordinary course of business. Outstanding balances 
at 31 December 2020 are unsecured and settlement occurs in cash. For the year ended 31 December 2020, the Group has not raised 
any provision (2019: £nil) for doubtful debts relating to amounts owed by related parties as the payment history has been good. 
This assessment is undertaken each financial year through examining the financial position of the related party and the market in which 
the related party operates.

Transactions with Directors and key management personnel of the Group

For details of Director’s remuneration please refer to the Directors remuneration table included on pages 102 to 121 of this report.

The remuneration of key management personnel is set out below in aggregate for each of the categories specified in IAS 24 Related 
Party Disclosures. Key management personnel comprise Executive Directors, Non-Executive Directors and members of the Executive 
management team. Further information about the remuneration of individual Directors is provided in the Directors’ Remuneration Report.

Short-term employee benefits
Share-based payments

Total compensation paid to key management personnel

2020
 £m

5.8
7.3

13.1

2019 
£m

12.7
5.5

18.2

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 176

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

33 Related party disclosures continued

The consolidated financial statements include the financial statements of Entain PLC and its subsidiaries. The companies listed below are 
those which were part of the Group at 31 December and therefore the results, cash flows and balance sheets of all subsidiaries listed are 
consolidated into the Group financial statements, furthermore the results of joint ventures and associates are accounted for in accordance 
with the policy set out in note 4.

Subsidiaries based in the United Kingdom

% equity interest

Registered address

3rd Floor 
One New Change, 
London, 
United Kingdom, 
EC4M 9AF

Company

Arbiter & Weston Limited(4)(5)
Arthur Prince (Turf Accountants) Limited(5)
Bartletts Limited(5)
Birchgree Limited(4)
Bloxhams Bookmakers Limited(5)
Brickagent Limited
Cashcade Limited
CE Acquisition 1 Limited(4)
Chas Kendall (Turf Accountant) Limited(5)
Chequered Racing Limited(5)
Choicebet Limited(5)
C L Jennings (1995) Limited(5)
Competition Management Services Co. Limited(5)
Coral (Holdings) Limited(4)
Coral (Stoke) Limited(5)
Coral Estates Limited
Coral Eurobet Limited
Coral Eurobet Holdings Limited(4)
Coral Group Limited(4)
Coral Group Trading Limited(4)
Coral Limited(4)
Coral Racing Limited(4)
Coral Stadia Limited(4)(5)
E.F. Politt & Son Limited(5)
Entain Services Limited(5)
Forestal Land, Timber and Railways Company Limited (The)(5)
Forster’s (Bookmakers) Limited(5)
Gable House Estates Limited(5)
Ganton House Investments Limited
Greatmark Limited(5)
GVC Holdings (UK) Limited(1)(2)(4)
GVC Marketing (UK) Limited(4)
Hillford Estates Limited(5)
Hindwain Limited
Interactive Sports Limited
J G Leisure Limited(5)
J. Ward Hill & Company(5)
Jack Brown (Bookmaker) Limited
Jerusalem Development (Mamilla) Co. Limited(5)
Jerusalem Development Corporation (Holdings) Limited(4)(5)
Joe Jennings (1995) Limited(5)
Joe Jennings Limited(5)
Krullind Limited(5)
Ladbroke & Co., Limited(4)(5)
Ladbroke (Course) Limited(5)
Ladbroke (Rentals) Limited(5)
Ladbroke City & County Land Company Limited(4)(5)

2020

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
97.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
97.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

2019 

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
97.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
97.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

 Entain plc | Annual Report 2020 Financial statements33 Related party disclosures continued

Registered address

Company

Ladbroke Coral Corporate Director Limited(5)
Ladbroke Coral Corporate Secretaries Limited(5)
Ladbroke Dormant Holding Company Limited(4)(5)
Ladbroke Entertainments Limited
Ladbroke Group(4)(5)
Ladbroke Group Homes Limited(5)
Ladbroke Group International(5)
Ladbroke Group Properties Limited(4)(5)
Ladbroke Land Limited(5)
Ladbroke Leasing (South East) Limited(5)
Ladbroke Racing (Reading) Limited(5)
Ladbroke Racing (South East) Limited(5)
Ladbroke Retail Parks Limited(5)
Ladbroke US Investments Limited(4)(5)
Ladbrokes (CLJEA) Limited(5)
Ladbrokes (CLJHC) Limited(5)
Ladbrokes (CLJSW) Limited(5)
Ladbrokes Betting & Gaming Limited(2)(3)(4)
Ladbrokes Contact Centre Limited(5)
Ladbrokes Coral Group Life Benefits Trustee Limited(5)
Ladbrokes Coral Group Limited(2)(4)
Ladbrokes CPCB Limited(5)
Ladbrokes E-Gaming Limited(5)
Ladbrokes Group Finance plc(2)
Ladbrokes Group Holdings Limited(4)(5)
Ladbrokes Investments Holdings Limited(4)(5)
Ladbrokes IT & Shared Services Limited(5)
Ladbrokes PT Limited(5)
Ladbrokes Trustee Company Limited
Lightworld Limited(4)(5)
London & Leeds Estates Limited(5)
Maple Court Investments Limited(5)
Margolis and Ridley Limited(5)
New Angel Court Limited(5)
Paddington Casino Limited(5)
Reg.Boyle Limited(5)
Reuben Page Limited(4)(5)
Romford Stadium Limited(5)
Rousset Capital Limited
Sabrinet Limited(5)
Sponsio Limited(4)(5)
Sporting Odds Limited(2)(3)
Sportingbet (IT Services) Limited(5)
Sportingbet (Management Services) Limited(5)
Sportingbet (Product Services) Limited(5)
Sportingbet Holdings Limited(5)
Sportingbet Limited(5)
Sports (Bookmakers) Limited(5)
Techno Land Improvements Limited(5)
Town and County Factors Limited(5)
Travel Document Service(4)(5)

177

% equity interest

2020

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
93.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

2019 

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
93.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 178

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

33 Related party disclosures continued

Registered address

Company

77A Andersonstown Road
Belfast
BT11 9AH

35 Great St. Helen’s
London
United Kingdom
EC3A 6AP

28 la Porte Precinct
Grangemouth 
FK3 8BG

Subsidiaries based overseas

Registered address

Belmont Chambers
Road Town
Tortola
British Virgin Islands

Jayla Place, Wickhams Cay 1, Road 
Town, Tortola, British Virgin Islands

13/F, Gloucester Tower 
The Landmark
15 Queen’s Road 
Central Hong Kong, China

Inchalla, Alderney
GY9 3UL, Guernsey

1st Floor, Otter House
Naas Road
Dublin 22
Ireland

25/28 North Wall Quay, Dublin 1, D01 
H104, Ireland

4th Floor, IFSC House 
Custom House Quay 
Dublin 1, Ireland

Menahem Begin 125
Tel Aviv, Israel

Via Alessandro Marchetti No.105
Rome 00148
Italy

1st Floor, Liberation House 
Castle Street,
St. Helier, JE1 1GL, Jersey

461–473 Lutwyche Road
Lutwyche
Queensland

Vegas Betting Limited(5)
Ventmear Limited
Ladbrokes (Northern Ireland) (Holdings) Limited(4)
Ladbrokes (Northern Ireland) Limited(5)
North West Bookmakers Limited(2)(3)

Techno Limited

% equity interest

2020

100.0
100.0

100.0
100.0
100.0

84.0

2019 

100.0
100.0

100.0
100.0
100.0

84.0

Moffat Lodge Motor Inn Limited(5)

100.0

100.0

Company

Creative Trend Limited
CTL Holdings International Limited(4)
SRL Holdings International Limited(4)
Sunrise Resources Limited 

Westman Holdings Limited

% equity interest

2020

100.0
100.0
100.0
100.0

100.0

2019 

100.0
100.0
100.0
100.0

100.0

GVC Technology Consulting (Asia) Co Limited

100.0

100.0

ElectraWorks (Alderney) Limited
Exchange Platform Solutions Limited(3)

Dara Properties Limited
Harney Bookmakers Limited(5)
Ladbroke (Ireland) Limited(2)(3)(4)
Ladbroke Leisure (Ireland) Limited(2)(3)
Ladbrokes Payments (Ireland) Limited(5)
M D Betting Limited(5)
Fort Anne Limited(1)
Garton Admin Services Limited
M.L.B. Limited

Ladbroke Services (Ireland) Limited

Gala Interactive (Services) Limited
Ladbrokes Israel Limited(2)
Eurobet Holding SRL(4)
Eurobet Italia SRL(2)(3)(4)

IHF (Jersey) Limited(5)
Ladbroke (Channel Islands) Limited(3)

Gaming Investments Pty Limited(4)
GVC Australia Pty Ltd(2)(3)
LB Australia Holdings Pty Limited(4)

100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0

100.0

100.0
100.0

100.0
100.0

100.0
100.0

100.0
100.0
100.0

100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0

100.0

100.0
100.0

100.0
100.0

100.0
100.0

100.0
100.0
100.0

 Entain plc | Annual Report 2020 Financial statements33 Related party disclosures continued

Registered address

Company

QLD 4030
Australia
IFC 5, ST. HELIER, JE1 1ST, Jersey

Chaussée de Wavre 1100/3
1160 Auderghem
Belgium

29 Avenue Lavoisier, 1300 Wavre, 
Belgium

Neds.com.au Pty Ltd 
Neds International Pty Ltd(2)(3)
GVC Finance Limited
Maple Court Investments (Jersey) Limited(5)
PartyGaming Finance Limited
Ladbroke Belgium S.A.(4)
Pari Mutuel Management Services S.A. 
Redsports.be SPRL
S.A. Derby N.V.(2)(3)(4)
Tierce Ladbroke S.A.(3)

Professional Gaming Services Sprl

6F Tower 3 Double Dragon Plaza EDSA InteractiveSports Asia Limited Inc.
Ext. cor. Macapagal Avenue, Pasay City,  NCH Customer Support Services, Inc
Philippines

179

% equity interest

2020

100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0

100.0

100.0
100.0

2019 

100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0

100.0

100.0
100.0

24A 18th Street
Menlo Park, Pretoria 
0081, South Africa

Castello 82 4 IZQ, 28006
Madrid, Spain

Ladbrokes (SA) (Pty) Limited

60.0

60.0

Ladbrokes Betting and Gaming Spain, S.A.

100.0

100.0

270 E. Park Street, Suite 1 Butte, 
Montana 59701

Ladbrokes Holdco, Inc.(4)

608 Lander Street
Reno Nevada 89509
United States

15 Agion Omologiton, Nicosia, 
1080, Cyprus

1565 Carling Avenue, Suite 400,
Ottawa, Ontario K1Z 8R1

Stadium Technology Group, LLC(3)

Bellingrath Enterprises Limited

Canada Limited

19 Boulevard Malesherbes, 75008, 
Paris, France

B.E.S. S.A.S

2nd Floor, St Mary’s Court, 20 Hill Street, 
Douglas, IM1 1EU, Isle of Man

Cozy Games Management Limited

32 Athol Street, Douglas, IM1 1JB,  
Isle of Man

820 Bear Tavern Road, Trenton, 
New Jersey, 08628, USA

701 S. Carson Street, Suite 200, Carson 
City, 89701, Nevada

Harborside Plaza 3, 210 Hudson Street, 
Jersey City, New Jersey 07311

Entain (IOM) Limited(1)

bwin.party (USA) Inc
bwin.party entertainment (NJ) LLC
bwin.party services (NJ) Inc

Ladbrokes Subco LLC

GVC Holdings (USA) Inc

50 Raffles Place, 32–01 Singapore
Land Tower, Singapore (048623)

Cozy Games Pte Limited
Florent Pte Limited

GVC Services (Bulgaria) EOOD

55 Nikola Vaptsarov Blvd, Office Park 
Expo 2000, Building Phase 4, Floor 3, 
Lozenets Area, Sofia 1407, Bulgaria

5th Floor, Divyasree Omega, Block – B, 
Hitec City Road, Kondapur, Hyderabad, 
Andhra Pradesh, 500081, India

6th Floor, Divyashree omega, Block-B, 
Plot No. 13/E, Survey no.13(part), 
Kondapur, Hyderabad, 500081, Andhra 
Pradesh, India

IVY Comptech Private Limited

100.0

100.0

IVY Foundation Limited
IVY Global Shared Services Private Limited
IVY Software Development Services Private Limited

100.0
100.0
100.0

100.0
100.0
100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0
90.0
100.0

100.0

100.0

100.0
100.0

100.0

100.0
90.0
100.0

–

–

100.0
100.0

100.0

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 180

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

% equity interest

2020

100.0
99.0
99.0
100.0
99.0
99.0
100.0

100.0

2019 

100.0
99.0
99.0
100.0
99.0
100.0
100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

33 Related party disclosures continued

Registered address

Company

85 St John Street, Valletta, VLT 1165, 
Malta

Avenida de Fuencarral 44, Edificio 
Tribeca 1, modulo B, CP 28108, 
Alcobendas, Madrid, Spain

Bertolt – Brecht – Allee 24, 01309, 
Dresden, Germany

Entain Holdings (Malta) Limited
Gaming VC Corporation Limited
bwin.gr Limited
Headlong 2 Limited(1)
Scandic Bookmakers Limited
Spread Your Wings Bravo Limited
VistaBet Limited

Winner Apuestas S.A.

DSG Deutsche Sportwelt GmbH

Box 3095, 350 33 Växjö, Sweden

Webdollar Sweden AB

bwin.party Games AB

bwin Interactive Marketing Espana S.L.

GVC Finance LLC(1)

c/o Kilpatrick Townsend & Stockton 
Advokat KB, Box 5421, 114 84 
Stockholm, Sweden

Calle Amador de los Ríos n°1, 6 planta, 
28010 Madrid, Spain

c/o The Corporation Trust Company, 
1209 Orange Street, County of New 
Castle, Wilmington, Delaware, 19801, 
USA

Calle Josep Plá, número 2, planta 5ªD, 
Edificio Torre Diagonal Litoral, 08019, 
Barcelona, Spain

Century House, 12 Victoria Street, 
Alderney, GY9 3UF, Channel Islands

Global Gateway 8, Rue de la Perle, 
Providence Mahe, Seychelles

Emancipatie Boulevard Dominico F. 
“Don” Martina 29, Curaçao

Fruebjergvej 3, Copenhagen, 2100, 
Denmark

Lagoas Park, Edificio 11, Piso 0 Sul, 
2740–244, Porto Salvo, Portugal

Marxergasse 1b, 1030 Vienna, Austria

Moskovská 13, Bratislava, 81108, 
Slovakia

Penthouse, Palazzo Spinola Business 
Centre, Number 46, St Christopher 
Street, Valletta, VLT 1464, Malta

Javari Marketing Consultancy Services S.L.

100.0

100.0

Interactive Sports (C.I.) Limited 

InterTrader International Limited

First Slip N.V
GVC Services BV
Intera N.V
Luther Properties N.V

Interactive Sports (Denmark) ApS

100.0

100.0

100.0

100.0

100.0
100.0
100.0
100.0

100.0

100.0
100.0
100.0
100.0

100.0

Infield – Servicos de Consultoria Marketing Unipessoal LDA.

100.0

100.0

bwin.party services (Austria) GmbH
Websports Entertainment Marketing Services GmbH
VTD Media(1)

bwin (Deutschland) Limited
bwin Holdings (Malta) Limited
bwin.party services (Malta) Limited
bwin.party holding Malta Limited
bwin.party International Malta Limited
ElectraWorks (France) Limited
ElectraWorks (Kiel) Limited
ElectraWorks (Malta) PLC
ElectraWorks (Svenska) Limited
ElectraWorks Europe Ltd
Gamebookers (Deutschland) Limited
Ladbrokes (Deutschland) Limited

100.0
100.0

100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0

100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

 Entain plc | Annual Report 2020 Financial statements181

% equity interest

2020

100.0
100.0
100.0

100.0

2019 

100.0
100.0
100.0

100.0

100.0

100.0

100.0
100.0

100.0
100.0

100.0

100.0

100.0

100.0

33 Related party disclosures continued

Registered address

Company

Martingale Europe Limited
Martingale Malta 2 Limited
Sportingbet (Deutschland) Limited

Oficina nr.201–2015, edeficio@3, ruta 8, 
km. 17,500, Uruguay

Gomifer S.A.

Quay House South Esplanade St Peter 
Port GUERNSEY GY1 4EJ, PO Box 132

Longfrie Limited

Sea Meadow House, Blackburne
Highway, Road Town, Tortola, 
British Virgin Islands, PO BOX 116

CL Conde de Aranda 20, 28001,  
Madrid, Spain

Suite 4, Constantia House, Steenberg
Office Park, Constantia, 7800, South 
Africa

Vake District, Kavtaradze Str., No 5, 
Entrance 2, Floor 2, Office Space No 2, 
Tbilisi, Georgia

Cream Legbar Limited
Wavecrest Providers Limited

Sportingbet Spain S.A.

Main Street 1013 Pty Limited
SBT Software Operations (SA) (Pty)

MARS LLC(2)

51.0

51.0

Suite 6, Atlantic Suites, Europort Avenue, 
Gibraltar

Argon Financial Limited(2)(3)
Balltree (International) Limited
Bingo Marketing Limited
bwin.party holdings Limited
bwin.party services (Gibraltar) Limited
Claymore Interactive Entertainment Holdings Limited
Coral Interactive (Gibraltar) Limited(5)
ElectraGames Limited
ElectraWorks Limited(2)(3)
Entain Holdings Limited
Gala Coral Interactive (Gibraltar) Limited(4)(5)
Gala Interactive (Gibraltar) Limited(4)(5)
Greyjoy Limited
GVC Corporate Services Limited
GVC Holdings (Gibraltar) Limited(1)
GVC Services Limited
GVC Trustees Limited
IGM Domain Name Services Limited
InterTrader Limited(2)(3)
ISG (Gibraltar) Limited
ITL Holdings Limited
Ladbrokes Sportsbook Limited Partnership(5)
LC International Limited(2)(3)(4)
PartyGaming IA Limited

Via Gaetano Previati 9, 20149,  
Milan, Italy

bwin European Markets Holding SpA
bwin Italia S.R.L.(3)

1.  Company that is directly owned by Entain PLC.
2.  Company that forms part of the Group as at 31 December 2020 and which, principally affected the Group’s reported results for the year.
3.  Trading entity engaged in activity associated with betting and gaming.
4.  Holding company.
5.  Dormant company.

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 182

 Notes to the consolidated financial statements continued

for the year ended 31 December 2020

33 Related party disclosures continued

Joint ventures

Registered address

Corporation Service Company,
251 Little Falls Drive,
Wilmington,
Delaware 19808 USA

Associates

Company

BetMGM

Country of incorporation

Company

China

Germany

United Kingdom

Asia Gaming Technologies (Beijing) Co., Ltd(1)
Asia Gaming Technologies (Tianjin) Co., Ltd(1)
Asia Gaming Technologies Limited

bwin E.K. Neugersdorf

Games For Good Causes PLC
Lucky Choice Limited(2)
Sports Information Services (Holdings) Limited

% equity interest

2020

2019 

50.0

50.0

% equity interest

2020

49.0
49.0
49.0

50.0

36.3
66.6
23.4

2019 

49.0
49.0
49.0

50.0

36.3
66.6
23.4

1.  Subsidiary of Asia Gaming Technologies Limited. 
2.  Entain PLC hold 66.6% of the equity of the investment. The associate is not consolidated in the Group financial statements on the basis that the Group does not exercise 

management control over the associate.

34 Non-controlling interests

Non-controlling interests include a 10% holding in Bwin.party entertainment (NJ) LLC, a company incorporated in the United States, and a 
49% holding in Mars LLC, a company incorporated in Georgia.

The total assets relating to subsidiaries with a non-controlling interest were £42.4m (2019: £29.0m) of which there were related liabilities 
of £25.3m (2019: £26.7m).

The profit attributable to non-controlling interests was £21.6m (2019: £13.0m profit attributable).

The balance of retained earnings attributable to non-controlling interest is disclosed in the table below:

As at January 2019

Profit attributable to non-controlling interests
Payment of dividends

As at 31 December 2019
Profit attributable to non-controlling interests
Payment of dividends

As at 31 December 2020

35 Subsequent Events

On 7 January 2021 the Group announced a cash offer of SEK40 per share for the shares of Enlabs AB. On 1 March 2021 the Group 
announced an increased offer for Enlabs AB of SEK53 per share securing irrevocables to accept this final offer from shareholders 
representing around 51% of Enlabs AB’s shares. Enlabs predominantly operates in online sports-betting and gaming brands across 
the fast-growing Baltic region, with a small retail presence. In November 2020 Enlabs completed the acquisition of Global Gaming, 
which enables Enlabs to extend its operations into the Nordics. The offer remains subject to regulatory approval and acceptance by 
Enlabs shareholders.

On 11 January 2021 Shay Segev gave notice that he would be leaving Entain. His final date of employment will be 8 July 2021.

Total
£m

38.2

13.0
(8.1)

43.1
21.6
(12.4)

52.3

 Entain plc | Annual Report 2020 Financial statements Company income statement

for the year ended 31 December 2020

For the year ended 31 December

Other operating income
Dividends received
Operating (expense)/income

Operating profit before separately disclosed items
Separately disclosed items

(Loss)/profit before tax and net finance expense
Finance expense
Finance income
(Losses)/gains arising from change in fair value of financial instruments
(Losses)/gains arising from foreign exchange on debt instruments

(Loss)/profit before tax
Income tax

(Loss)/profit for the year

All items included above relate to continuing operations. 

There were no other items of comprehensive income in the year.

183

2019 
£m

8.5
464.4
(26.2)

446.7
(3.9)

442.8
(69.0)
121.2
16.6
43.4

555.0
–

555.0

Note

5

6

7
7
7
7

8

2020
£m

12.2
–
(11.5)

0.7
(31.2)

(30.5)
(2.8)
22.9
(59.8)
(10.5)

(80.7)
–

(80.7)

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 184

 Company balance sheet

for the year ended 31 December 2020

Assets
Non-current assets
Investments 
Interest bearing loans and borrowings

Current assets
Trade and other receivables
Derivative financial assets
Interest bearing loans and borrowings
Cash and cash equivalents

Total assets

Liabilities
Current liabilities
Trade and other payables
Derivative financial liability
Interest bearing loans and borrowings

Net current assets

Non-current liabilities
Trade and other payables
Interest bearing loans and borrowings
Other financial liabilities

Net assets

Shareholders’ equity
Called up share capital
Share premium account
Merger reserve
Retained earnings

Total shareholders’ equity

Notes

2020 
£m

2019  
£m

10
13

11

13

12

13

12
13

15

4,008.6
6.7

4,015.3

3,950.9
–

3,950.9

1,013.6
–
0.6
2.9

1,017.1

897.5
47.4
–
12.8

957.7

5,032.4

4,908.6

(875.3)
(26.0)
–

(901.3)

(683.4)
–
(17.0)

(700.4)

115.8

257.3

(566.9)
–
–

(566.9)

–
(573.5)
(10.5)

(584.0)

3,564.2

3,624.2

4.8
1,206.6
2,527.4
(174.6)

3,564.2

4.8
1,198.0
2,527.4
(106.0)

3,624.2

Under the Companies Act 2006 section 49 (Isle of Man), the directors are satisfied that the Company satisfies the solvency test for 
distributions to be made. 

The notes on pages 186 to 190 are an integral part of these financial statements.

The financial statements on pages 183 to 190 were approved by the Board of Directors on 4 March 2021 and signed on its behalf by

J Nygaard-Andersen 
Chief Executive Officer 

R Wood 
Deputy Chief Executive Officer/Chief Financial Officer

 Entain plc | Annual Report 2020 Financial statements 
 
 
 
 Company statement of changes in equity

for the year ended 31 December 2020

At January 2019

Profit for the year

Total comprehensive income
Share options exercised
Share-based payments charge
Equity dividends

At 31 December 2019

Loss for the year

Total comprehensive expense
Share options exercised
Share-based payments charge

At 31 December 2020

185

Total 
£m

3,250.5

555.0

555.0
1.5
12.7
(195.5)

3,624.2

(80.7)

(80.7)
8.6
12.1

Called 
up share 
capital
 £m

4.8

Share 
premium 
account 
£m

1,196.5

Merger 
Reserve 
account
£m

2,527.4

–

–
–
–
–

–

–
1.5
–
–

–

–
–
–
–

4.8

1,198.0

2,527.4

–

–
–
–

–

–
8.6
–

–

–
–
–

Retained 
earnings 
£m

(478.2)

555.0

555.0
–
12.7
(195.5)

(106.0)

(80.7)

(80.7)
–
12.1

The notes on pages 186 to 190 are an integral part of these financial statements.

4.8

1,206.6

2,527.4

(174.6)

3,564.2

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 186

 Notes to the Company financial statements 

for the year ended 31 December 2020

1 General information

Entain PLC (‘the Company’) is a limited company incorporated and domiciled in the Isle of Man. The address of its registered office and 
principal place of business is disclosed in the Directors’ report.

The financial statements of the Company for the year ended 31 December 2020 were authorised for issue in accordance with a resolution 
of the directors on 4 March 2021.

The Company has taken advantage of the exemption from preparing a cash flow statement under paragraph 8(g) of the disclosure 
exemptions from EU-adopted IFRS for qualifying entities included in Financial Reporting Standard 101 Reduced Disclosure Framework 
(“FRS 101”). The Entain PLC consolidated financial statements for the year ended 31 December 2020 contain a consolidated statement of 
cash flows.

The Company is exempt under paragraph 8(k) of the disclosure exemptions from EU-adopted IFRS included in FRS 101 for qualifying 
entities from disclosing related party transactions with entities that form part of the Entain PLC group of which Entain PLC is the ultimate 
parent undertaking.

The Company’s financial statements are presented in Pounds Sterling (£). All values are in millions (£m) rounded to one decimal place 
except where otherwise indicated. The Company’s financial statements are individual entity financial statements.

2 Basis of preparation

These financial statements were prepared in accordance with FRS 101 and Isle of Man Companies Act 2006. The financial statements 
are prepared on a going concern basis under the historical cost convention except for certain financial liabilities measured at fair value. 

The accounting policies which follow in note 3 set out those policies which apply in preparing the financial statements for the year ended 
31 December 2020 and have been applied consistently to all years presented. For details on the going concern considerations made, see 
note 2 of the consolidated financial statements. 

The Company has taken advantage of the following disclosure exemptions under FRS 101 in respect of:

(a) IFRS 3 Business Combinations;

(b) the requirements of IFRS 7 Financial Instruments: Disclosures;

(c) IFRS 13 Fair Value Measurement;

(d) Share-based payments;

(e) Intra-Group-related party transactions; and

(f) Related party transactions.

For details of audit fees, see note 7 of the consolidated financial statements.

3 Summary of significant accounting policies 

Investments 

Investments comprise interests in subsidiary companies and are held as non-current assets stated at cost less provision for impairment.

The Company assesses these investments for impairment wherever events or changes in circumstances indicate that the carrying value 
of an investment may not be recoverable. If any such indication of impairment exists, the Company makes an estimate of the recoverable 
amount. If the recoverable amount is less than the value of the investment, the investment is considered to be impaired and is written 
down to its recoverable amount. An impairment loss is recognised immediately in the income statement.

Cash and cash equivalents

Cash and short-term deposits in the balance sheet consist of cash at banks and in hand, short-term deposits with an original maturity of 
less than three months.

Financial assets

Financial assets are recognised when the Company becomes party to the contracts that give rise to them.

The Company classifies financial assets at inception as either financial assets at fair value or loans and receivables. On initial recognition, 
loans and receivables are measured at fair value. Financial assets at fair value through profit or loss are measured initially at fair value, 
with transaction costs taken directly to income statement. Subsequently, the fair values are remeasured and gains and losses from 
changes therein are recognised in the income statement. 

 Entain plc | Annual Report 2020 Financial statements187

3 Summary of significant accounting policies continued

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. 
On initial recognition, loans and receivables are measured at fair value plus directly attributable transaction costs. Subsequently, such 
assets are measured at amortised cost, using the effective interest (“EIR”) method, less any allowance for impairment.

Financial liabilities

Financial liabilities comprise guarantees given to third parties and contingent consideration. On initial recognition, financial liabilities 
are measured at fair value plus transaction costs where they are not categorised as financial liabilities at fair value through profit or 
loss. Financial liabilities at fair value through profit or loss are measured initially at fair value, with transaction costs taken directly to 
the income statement. Subsequently, the fair values are remeasured and gains and losses from changes therein are recognised in the 
income statement.

Derecognition of financial assets and liabilities 

Financial assets are derecognised when the right to receive cash flows from the assets has expired or when the Company has transferred 
its contractual right to receive the cash flows from the financial assets or has assumed an obligation to pay the received cash flows in full 
without material delay to a third party, and either:

–  substantially all the risks and rewards of ownership have been transferred; or

–  substantially all the risks and rewards have neither been retained nor transferred but control is not retained.

Financial liabilities are derecognised when the obligation is discharged, cancelled or expires.

Current and deferred income tax

The Company is tax resident in the United Kingdom.

The tax expense for the period comprises current and deferred tax. Tax is recognised in the income statement, except to the extent that 
it relates to items recognised in other comprehensive income or directly in shareholders’ funds. In this case, the tax is also recognised in 
other comprehensive income or directly in shareholders’ funds, respectively. 

The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the balance sheet date in the 
countries where the Company operates and generates taxable income. Management periodically evaluates positions taken in tax returns 
with respect to situations in which applicable tax regulation is subject to interpretation. It establishes provisions where appropriate on the 
basis of amounts expected to be paid to the tax authorities.

Deferred income tax is recognised on temporary differences arising between the tax bases of assets and liabilities and their carrying 
amounts in the financial statements. However, deferred tax liabilities are not recognised if they arise from the initial recognition of 
goodwill; or arise from initial recognition of an asset or liability in a transaction other than a business combination that at the time of the 
transaction affects neither accounting nor taxable profit or loss.

Deferred income tax is recognised using the tax rates (and laws) that have been enacted or substantially enacted by the balance sheet 
date and are expected to apply then the related deferred income tax asset is realised or the deferred income tax liability is settled. 
Deferred tax assets are only recognised to the extent it is probable that there will be suitable taxable profits from which they can 
be recovered.

Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current 
tax liabilities and when the deferred income taxes assets and liabilities relate to income taxes levied by the same taxation authority on 
either the same taxable entity or different taxable entities where there is an intention to settle the balances on a net basis. Deferred tax 
balances are not discounted. 

Foreign currency translation

Transactions in foreign currencies are initially recorded in Pounds Sterling (£) at the foreign currency rate ruling at the date of the 
transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into Pounds Sterling (£) at the rates of 
exchange ruling at the balance sheet date (the closing rate).

Non-monetary items that are measured in terms of historical cost in a foreign currency are translated using the exchange rate at the date 
of the initial transaction. Non-monetary items measured at fair value in a foreign currency are translated using the exchange rate at the 
date when the fair value was determined.

Dividends

Final dividends proposed by the Board of Directors and unpaid at the year end are not recognised in the financial statements until they 
have been approved by shareholders at the Annual General Meeting. Interim dividends are recognised when paid.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 188

 Notes to the Company financial statements continued

for the year ended 31 December 2020

3 Summary of significant accounting policies continued

Equity instruments

Equity instruments issued by the Company are recorded at the proceeds received net of direct issue costs.

Share-based payments

The cost of equity settled transactions with employees is measured by reference to the fair value at the date on which they are granted 
(see note 31 of the consolidated financial statements for further details).

The cost of equity settled transactions is recharged to the respective employing entities.

Separately disclosed items

To assist in understanding its underlying performance, the Company has defined the following items of pre-tax income and expense as 
separately disclosed items as they reflect items which are exceptional in nature or size.

The separate disclosure of these items allows a clearer understanding of the trading performance on a consistent and comparable 
basis, together with an understanding of the effect of non-recurring or large individual transactions upon the overall profitability of 
the Company.

The separately disclosed items have been included within the appropriate classifications in the income statement. Further details are 
given in note 6. 

Finance expense and income

Finance expense and income arising on interest bearing financial instruments carried at amortised cost are recognised in the income 
statement using the effective interest rate method. Finance expense includes the amortisation of fees that are an integral part of the 
effective finance cost of a financial instrument, including issue costs, and the amortisation of any other differences between the amount 
initially recognised and the redemption price. All finance expenses are recognised over the availability period.

4 Judgements and key sources of estimation uncertainty

The preparation of financial statements requires management to make assumptions, estimates and judgements that affect the amounts 
reported as assets and liabilities as at the balance sheet date and the amounts reported as revenues and expenses during the year. 
Use of available information and application of judgement are inherent in the formation of estimates. Actual results in the future may 
differ from those reported. In this regard, management believes that the accounting policies where judgement is necessarily applied are 
those that relate to: 

Investment in subsidiaries

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in 
the period in which the estimate is revised. The following estimates are dependent upon assumptions which could change in the next 
financial year and have a material effect on the carrying amounts of assets and liabilities recognised at the balance sheet date.

5 Operating profit before separately disclosed items

This is stated after crediting/(charging):

Management fees
Audit fees

6 Separately disclosed items

Integration costs
Legal and onerous contract provisions
Movement in fair value of contingent consideration
Issue costs write off

2020
 £m

12.2
(0.6)

2020
 £m

0.2
6.2
19.5
5.3

31.2

2019 
£m

8.5
(0.6)

2019 
£m

0.2
–
3.7
–

3.9

 Entain plc | Annual Report 2020 Financial statements7 Finance expense and income

Loan interest income
Intercompany interest
Loan interest expense
(Losses)/gains arising from change in fair value of financial instruments
(Losses)/gains arising from foreign exchange on debt instruments

Net finance (expense)/income

8 Income tax

The tax charge for both years presented is £nil.

189

2020
 £m

7.0
15.9
(2.8)
(59.8)
(10.5)

(50.2)

2019 
£m

(69.0)
121.2
–
16.6
43.4

112.2

A reconciliation of income tax applicable to loss (2019: profit) before tax at the UK statutory income tax rate to the income tax for the 
years ended 31 December 2020 and 31 December 2019 is as follows:

(Loss)/profit before tax

Corporate tax (credit) /expense thereon at 19.00%
Adjusted for the effects of:
– Non-taxable income

– Non-deductible expenses

– Tax losses carried forward

Income tax

There is no deferred tax present on the balance sheet for either periods presented.

9 Dividends

Please see note 11 of the consolidated financial statements.

10 Investments

Cost and net book value
At 1 January 2019
Additions

At 31 December 2019

Cost and net book value
At 1 January 2020
Additions

At 31 December 2020

2020
 £m

(80.7)

(15.3)

2019 
£m

555.0

105.5

(4.3)

(118.4)

6.8

12.8

–

12.1

0.8

–

Total
£m

1,638.6
2,312.3

3,950.9

3,950.9
57.7

4,008.6

Subsidiaries and other related entities are listed in note 33 of the consolidated financial statements.

In November 2020, the Company subscribed £45.6m for additional share capital in its wholly owned subsidiary, Bwin Holdings (Malta) 
Limited. In addition, the Company has capitalised £12.1m in respect of share based payment expense incurred by the Company and 
relating to employees of GVC Holdings (UK) Limited and its subsidiaries, which were not recharged to those subsidiaries.

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 190

 Notes to the Company financial statements continued

for the year ended 31 December 2020

11 Trade and other receivables

Amounts due from Group companies
Other debtors
Prepayments

2020
 £m

1,009.8
1.6
2.2

1,013.6

2019 
£m

895.8
1.0
0.7

897.5

Amounts owed by other Group undertakings are included under amounts falling due within one year as they are repayable on demand, 
unsecured, and accumulate interest in a range between 0% and 4% plus IBOR.

12 Trade and other payables

Current
Amounts due to Group companies
Other payables

Non-current
Amounts due to Group companies

2020
 £m

872.8
2.5

875.3

566.9

2019 
£m

683.2
0.2

683.4

–

Amounts owed to other Group undertakings are included under amounts falling due within one year as they are repayable on demand, 
unsecured, and accumulate interest in a range between 0% and 4% plus IBOR.

13 Interest bearing loans and borrowings

Current 
Euro denominated loans
USD denominated loans

Sterling denominated loans

Non–current 
Euro denominated loans
USD denominated loans
Sterling denominated loans

2020
 £m

2.1
(0.1)

(2.6)

(0.6)

–
–
(6.7)

(6.7)

2019 
£m

1.9
17.8

(2.7)

17.0

–
581.0
(7.5)

573.5

As at 31 December 2020 there were £535.0m (2019: £550.0m) of committed bank facilities against which £55.0m (2019: £55.0m) has 
been utilised for letters of credit. Of the remaining balance £nil (2019: £35.0m) was drawn down. Fees in the year relating to the undrawn 
facility were £6.7m (2019: £7.5m).

14 Financial risk management objectives and policies

The financial risk management objectives and policies applied by the Company are in line with those of the Group as disclosed in note 25 
to the consolidated financial statements.

15 Called up share capital

Details of the share capital of the Company are given in note 28 of the consolidated financial statements. 

16 Related party transactions

The Company has taken advantage of the exemption under paragraph 8(k) of FRS 101 not to disclose transactions with fellow wholly-
owned subsidiaries. See note 33 of the consolidated financial statements for disclosure of remuneration of key management personnel.

17 Subsequent Events

For details of subsequent events affecting the Company, see note 35 of the consolidated financial statements.

 Entain plc | Annual Report 2020 Financial statements191

 Glossary
Definition of terms

Definition of terms

AAMS

Automated accounts management systems 

Adjusted fully diluted EPS cents

Fully diluted earnings per share based on adjusted PBT 

Adjusted PBT

ARC

B2B

B2C

BI

CAGR

CGUs

CMS

Profit before exceptional items, amortisation associated with acquisition, dividends from previously 
sold businesses

Advances Responsibility and Care, the Group’s safer betting and gaming technology programme

Business-to-business 

Business-to-consumer 

Business intelligence 

Compound annual growth rate 

Cash-generating units 

Customer marketing services 

Constant currency basis

Each month in the prior period re-translated at the current periods exchange rate 

Contribution

Revenue less betting taxes, payment service provider fees, software royalties, affiliate commissions, 
revenue share and marketing costs

Contribution margin

Contribution as a percentage of NGR 

CRM

CS

CSR

DTR

EPS

Customer relationship management 

Customer services 

Corporate Social Responsibility 

Disclosure and transparency rules 

Earnings per share 

GVC / GVC Holdings PLC

The Group’s former name before becoming Entain plc in December 2021

H2GC

IA

IAS

IFRS

IOT

KPIs

KYC

Ladbrokes Coral

LTIP

MIP

Net debt

H2 Gambling Capital – independent providers of betting and gaming market data and estimates 

Internal audit and risk management

International Accounting Standards 

International Financial Reporting Standards 

Internet of things 

Key performance indicators 

Know your customer – customer verification tools 

Ladbrokes Coral Group Plc 

Long-term incentive plan 

Management incentive plan 

Cash and cash equivalents (including amounts recorded as assets in disposal groups classified as 
held for sale), less customer liabilities less interest bearing loans and borrowings

Net Gaming Revenue (“NGR”)

Revenue before deducting VAT 

NGR YTD

Revenue

Net Gaming Revenue in the year to date 

Net Gaming Revenue less VAT (imposed by certain EU jurisdictions on either sports or gaming 
revenue) 

Sports Gross Win Margin

Sports wagers less payouts 

Sports Gross Win Margin %

Sports Gross Win Margin divided by Sports wagers 

Sports Net Gaming Revenue 
(“Sports NGR”) 

Sports Wagers

Underlying EBITDA

Sports Gross Win Margin less free bets and promotional bonuses 

Gross bets placed by customers on sporting events

Stated pre separately disclosed items and shared based payments

 Overview | Strategic report | Governance | Financial statements Entain plc | Annual Report 2020 192

 Shareholder information

Annual General Meeting

Communications

Share fraud warning

The date and details of the Company’s 
2021 AGM will be announced in due course. 
Details of each resolution to be considered 
at the meeting and voting instructions 
will be provided in the Notice of Meeting 
that will be available on the Company’s 
website at www.entaingroup.com. 
The voting results of the 2021 AGM will 
be accessible on the Company’s website 
at www.entaingroup.com shortly after 
the meeting.

Information about the company, 
including details of the current share 
price, is available on the website, 
www.entaingroup.com.

Shareholding contacts

For any queries regarding your 
shareholding, please contact Link 
Asset Services.

Fraudsters use persuasive and high-
pressure tactics to lure investors into scams. 
They may offer to sell shares that turn out 
to be worthless or non-existent, or to buy 
shares at an inflated price in return for an 
upfront payment. While high profits are 
promised, if you buy or sell shares in this 
way you will probably lose your money. 
Should you receive any unsolicited calls or 
documents to this effect, you are advised 
not to give out any personal details or to 
hand over any money without ensuring that 
the organisation is authorised by the UK 
Financial Conduct Authority (“FCA”) and 
doing further research.

If you are unsure or you think you have been 
targeted, you should report the organisation 
to the FCA. For further information, please 
visit the FCA’s website at www.fca.org.uk, 
email consumer.queries@fca.org.uk or 
call the FCA consumer helpline on  
0800 111 6768 if calling from the UK or  
+44 20 7066 1000 if calling from outside 
the UK.

 Corporate information

Company name

Entain plc

Company number

4685V

Secretary and registered office

Emily Carey 
Entain plc  
32 Athol Street Douglas 
Isle of Man  
IM1 1JB

Telephone: +350 200 78700  
www.entaingroup.com

UK Head Office 
One New Change 
London 
EC4M 9AF

Registrars

Link Asset Services  
The Registry 
34 Beckenham Road 
Beckenham 
BR3 4TU

Telephone: 0871 664 0300 from  
the UK or +44 (0)371 664 0300 
from outside the UK Email: 
shareholderenquiries@linkgroup.co.uk

Solicitors

Addleshaw Goddard

DQ Advocates

Principal UK Bankers

Barclays Bank PLC 
The Royal Bank of Scotland plc

Future trading updates 
and financial calendar 

Independent auditor

8 July

Post close trading update 

12 August

Interim results 

7 October

Q3 trading update

KPMG LLP

Chartered Accountants and 
Statutory Auditor

15 Canada Square 
London 
E14 5GL

 Entain plc | Annual Report 2020 Financial statementsDesign and production by Radley Yeldar | ry.com

Paper: Claro silk

Printed by Pureprint Group. This report has been printed 
on paper which is certified by the Forest Stewardship 
Council®. The paper is Elemental Chlorine Free (ECF) 
made at a mill with ISO 14001 environmental management 
system accreditation. This report was produced 
using the pureprint® environmental print technology, 
a guaranteed, low carbon, low waste, independently 
audited process that reduces the environmental impact 
of the printing process. Printed using vegetable oil based 
inks by a CarbonNeutral® printer certified to ISO 14001 
environmental management system. 

Entain plc 
Incorporated in the 
Isle of Man under 
number 4685V

www.entaingroup.com