Quarterlytics / Gambling, Resorts & Casinos / Entain

Entain

ent · LSE
Claim this profile
Ticker ent
Exchange LSE
Sector
Industry Gambling, Resorts & Casinos
Employees 10,000+
← All annual reports
FY2018 Annual Report · Entain
Sign in to download
Loading PDF…
Annual Report 2018

A YEAR OF TRANSFORMATION
A YEAR OF TRANSFORMATION

 ANOTHER STRONG 
PERFORMANCE

OVERVIEW

Chairman’s introduction 

02

Read more about our  
Read more about our  
top stories of 2018  
top stories of 2018 on  
pages 13 to 23.
on pages 13 to 23

Read more about the market  
in which we operate on 
pages 24 to 25.

GOVERNANCE

Chairman’s Governance statement 

Leadership experience  
across the board 

Leadership corporate  
governance overview 

Division of responsibility 

Composition, succession and evaluation 

Nominations Committee report 

Audit Committee report 

Directors’ Remuneration report 

64

66

68

71

72

74

76

82

Independent Auditor’s report 

103

For more information on  
GVC see at a glance on 
page 4.

STRATEGIC REPORT

At a glance 

Chief Executive’s Q&A and review 

2018 Highlights 

Major trends in the marketplace 

Regulatory update 

Business model 

Vision and strategy 

KPIs 

Technology platform 

Business review 

Corporate social responsibility 

CSR Committee Report 

Chief financial officer’s review 

Principal risks 

04

06

13

24

26

28

30

31

32

33

42

53

54

57

GVC Holdings PLC | Annual Report 2018

01

2018 was a transformational year  
for the Group with the completion  
of the Ladbrokes Coral acquisition 
in March making the Group the 
largest online-led sports-betting 
and gaming operator in the world. 

Excellent operational execution, 
effective marketing and a strong 
World Cup helped both the legacy 
GVC and the acquired Ladbrokes 
Coral businesses perform ahead of 
expectations and materially ahead 
of the market, delivering market 
share gains in all our major territories.

For more information on GVC’s activities 
and performance, please visit our website:  
gvc-plc.com

Read more about our  
corporate social responsibility on 
page 42.

FINANCIAL STATEMENTS

Consolidated income statement 

Consolidated statement  
of comprehensive income 

Consolidated balance sheet 

Consolidated statement  
of changes in equity 

Consolidated statement of cashflows 

Notes to the consolidated  
financial statements 

Company balance sheet 

Company statement  
of changes in equity 

Notes to the Company  
financial statements 

Glossary 

Corporate information 

110

111

112

113

114

115

162

163

164

169

170

02

PERFORMANCE HIGHLIGHTS | CHAIRMAN’S INTRODUCTION

2018 WAS A TRANSFORMATIONAL 
YEAR IN WHICH WE CONTINUED  
TO DELIVER A VERY STRONG 
FINANCIAL PERFORMANCE.”

Lee Feldman
Non-executive Chairman
5 March 2019

2018 was a momentous year for the 
Group, with the acquisition of the 
Ladbrokes Coral Group on 28 March 
making the enlarged GVC Group the 
world’s largest online-led sports-betting 
and gaming company. 

The acquisition has greatly strengthened 
the Group through the addition of a strong 
portfolio of brands in well-established 
markets, leading marketing expertise and 
the addition of some very talented people. 
Combined with the existing GVC brands and 
operational expertise that has already proved 
so successful, and supported by our leading 
proprietary technology stack, the enlarged 
group is very well placed to continue to grow 
at market leading rates. The repeal of the 
Professional and Amateur Sports Protection 
Act (PASPA) legislation in the US in May, 
effectively enabling each state to legislate  
and regulate sports-betting for the first time,  

is an enormous opportunity. In July, the Group 
entered into a joint-venture with MGM Resorts 
to operate online sports-betting and gaming 
and retail sport-betting operations in the US, 
as and when states regulate. The combination 
of brands, technology and market access 
of the two parent companies provide the 
opportunity to build a world-class operation 
in the US.

Integration update

The acquisition of the Ladbrokes Coral 
business completed on 28th March 2018 and 
the integration of that business is already well 
progressed. We expect to deliver significant 
benefits from integrating the Ladbrokes Coral 
businesses; we have announced £130m 
cost synergies and we will also benefit 
from the implementation of best-of-both 
operational practices. The initial phase of the 
integration, primarily the implementation of 
new management and employee structures, 
has gone well, and it is very pleasing to see 
the culture of the Ladbrokes Coral businesses 
fit-in very well with that of the existing GVC 
business. A key part of the integration 
is technology, and the migration of the 
Ladbrokes Coral UK online businesses onto 
the GVC technology platform. It was pleasing 
to announce in February that we have reached 
an agreement with Playtech PLC that will 
enable us greater flexibility and support for 
this transition. 

Financial performance

The performance of the Group in 2018 was 
very strong. Proforma NGR was 9% ahead on 
a proforma basis, and underlying proforma 
EBITDA before separately disclosed items was 
13% ahead. Growth in Online was particularly 
strong, with NGR up 19% and underlying 
EBITDA also up 19%. This growth was 
delivered across all our major geographies 
and brands, with double digit growth NGR 
in the UK, Germany, Australia, Italy, and 
Brazil and also in our global partypoker 
brand. Group proforma underlying operating 
profit was 19% ahead and we are pleased 
to announce a second interim dividend of 
16p, taking the total 2018 dividend to 32p, an 
increase of 7% on 2018. 

GVC Holdings PLC | Annual Report 2018

Corporate activity

Other corporate activity by the Group 
included the acquisition in May of 51% of 
Crystalbet, one of the Georgia’s leading online 
sports-betting and gaming operators, with 
an option to buy the remaining 49% in 2021. 
The performance of the Crystalbet business 
post acquisition has been outstanding, and 
demonstrates the expertise the Group has in 
identifying acquisitions that are significantly 
value-enhancing. In November the Group 
announced the acquisition of Neds, an 
online sports-betting operator in Australia. 
This acquisition provides further scale to  
our existing fast-growing Ladbrokes Australia 
business in what is a core market for 
the Group.

Responsible Gambling

As an industry leader in the markets in which 
we operate, our commitment to responsible 
gambling and social responsibility is of 
paramount importance. We have announced 
a number of responsible gambling research 
and education initiatives, backed by a major 
increase in the level of investment in this area 
to twice the contribution called for by the 
sector’s responsible gambling organisations. 
We have also announced a multi-million pound 
investment into a new community programme 
that will deliver grants to local good causes 
who promote grassroots sports and tackle 
men’s health issues, and a three-year 
partnership with SportsAid, which will  
deliver funding for 50 aspiring Olympians 
across the UK. 

In the UK, we whole-heartedly support the 
decision by the Remote Gaming Association 
of online operators to restrict all TV betting 
advertising around live-sport in 2019. We will 
continue to work closely with the Gambling 
Commission in the UK and support their 
efforts to provide a safe environment for 
customers to enjoy their gambling experience. 

Board

As the business evolves, becoming 
significantly larger and more geographically 
diversified, it has been important to ensure 
that the board composition reflects this. 
In June, Virginia McDowell joined the board 
as an Independent Non-executive Director. 
Virginia brings a wealth of industry experience, 
having worked in the US gaming market 
for 35 years, most recently as the CEO 
of NASDAQ listed Isle of Capri Casinos. 
Also in June, Will Whitehorn stepped down 
as senior Non-executive Director, with existing 

Non-executive Director Stephen Morana 
taking on that role. In September, Pierre 
Bouchut joined the board as an Independent 
Non-executive Director and took the role 
of Audit Committee Chairman. Pierre has a 
wealth of experience in senior finance and 
operational roles at a number of multinational 
businesses including CFO at Delhaize 
and Carrefour. He is currently a Non-
executive Director and chairman of the audit 
committee at Hammerson plc and Firmenich 
SA. In December we announced the 
resignation of Karl Diacono as Non-executive 
Director after 10 years serving in that role.

I would like to thank Karl and Will for 
their service and contribution over their 
period of board membership. They have 
both been with us through an exciting 
corporate journey.

Finally, Chief Financial Officer Paul Bowtell 
stepped down from his role on 5 March 2019 
following seven years as CFO of first Gala 
Coral, then Ladbrokes Coral plc and then 
GVC. Paul has left in order to take up a role 
with Alchemy Partners, the private equity 
firm. Paul is replaced as Chief Financial 
Officer by Rob Wood. Rob has been with the 
group for 7 years and was the CFO of the 
Ladbrokes Coral UK Retail business having 
originally joined Coral Retail as the Business 
Development and Strategy Director.

Rob is a great addition to the Board and his 
appointment demonstrates the strong bench 
of talent within GVC. I would like to thank 
Paul for his invaluable contribution over the 
years to Gala Coral, Ladbrokes Coral and 
GVC. I wish him well with his new role.

2018 was a transformational year for 
the Group, which continued to deliver 
a very strong financial performance. 
The combination of our brands, technology, 
marketing capability and people, alongside 
our scale, geographic diversification and 
M&A expertise leaves the Group in a very 
good position to deliver shareholder value.

GVC will post its 2018 Annual Report to 
shareholders in the week commencing 
29 April 2019 and will be uploaded on our 
website from that date. The AGM will be held 
on 5 June 2019.

Lee Feldman
Non-executive Chairman
5 March 2019

03

(£m)

(£m)

(£m)

NGR* 
Annual growth

3,571.4

+9%

2017: 3,288.1

Underlying EBITDA* 
Annual growth

755.3

+13%

2017: 666.5

Operating Profit* 
Annual growth

610.1

+19%

2017: 514.1

*  The Group’s proforma results are unaudited and 

presented as if the current Group, post the acquisition  
of Ladbrokes Coral Group plc, had existed since 
1 January 2017. As such, it excludes the results of the 
Turkish business which was discontinued during 2017  
and the 360 shops that the Ladbrokes Coral Group plc 
was required to divest on the merger of Ladbrokes PLC 
and the Coral Group. The results of Crystalbet and  
Neds are included from the dates of acquisition  
(11 April 2018 and 28 November 2018 respectively)  
and the results of Kalixa are excluded from the date  
of disposal (31 May 2017).

04

AT A GLANCE

A TRULY GLOBAL
OPERATOR

OUR PURPOSE
TO PROVIDE THE BEST  
IN CLASS EXPERIENCE  
WHERE PEOPLE CAN ENJOY  
GAMBLING RESPONSIBLY

OUR VISION

Our strategy is to build further scale and 
international diversification through leveraging 
our proven proprietary technology, established 
brands and high quality personnel. In an 
increasingly competitive and regulated industry, 
we believe scale and diversification will enable us 
to continue to create shareholder value through 
capital and income growth.
OUR DIVISIONS

7 . 8 % 1 .4%

2018  
NGR

5
3
.
6
%

%
2

.

1
3

%

2

.

7

3

. 1 %  

8

0.4% 

2018  
UNDERLYING  
EBITDA*

6

0.3% 

Online

UK Retail

European Retail

Other

*  Proforma results are presented as if the current Group, post the acquisition of Ladbrokes 
Coral Group plc, had existed since 1 Jan 2017. The results of Crystalbet and Neds are 
included from the date of acquisition (11 April 2018 and 28 November 2018 respectively) 
and the results of Kalixa are excluded from the date of disposal (31 May 2017). 

Read more on page 33.

GVC Holdings PLC | Annual Report 2018

GLOBAL SCALE

>50

Licences in 20+ 
jurisdictions

>20
>25,000

Offices worldwide 

Employees and 
contractors

19
21
19

Global brands in…

Languages and…

Currencies

MEMBER OF

 FTSE 250

 
 
 
 
 
STRONG BRANDS

LEADING MARKET POSITIONS

ONLINE
£8.8BN WAGERS 

PROCESSED IN 2018

UK #4 
GERMANY #1 
ITALY #3 
AUSTRALIA #3 
BRAZIL #1 
POKER #2

RETAIL
>7,000 GLOBAL OUTLETS 

PROCESSING £3.6BN WAGERS IN 2018

UK #1 
BELGIUM #1 
SPAIN #1 
ITALY #3 
IRELAND #3

05

Read more on page 14.

PROVEN TECHNOLOGY

We operate a unique 
proprietary technology 
platform across all of our 
product verticals.

Platform availability

99.88%
1,000+
900+
28m

Games

Technology engineers

Average casino spins a day 

Read more on page 32.

06

CHIEF EXECUTIVE’S Q&A AND REVIEW

Q&A WITH  
OUR CEO

Kenneth Alexander
Chief Executive
5 March 2019

Q: How is the integration of 
Ladbrokes Coral progressing?

A: We are delighted with the way the 
integration is proceeding. Having completed 
major integrations in the past in the shape 
of Sportingbet and bwin.party, we’ve learnt 
that the first six months are critical to making 
them a success. You need to identify the 
best people and ensure they are in the right 
positions, provide them with the tools they 
need to execute and then give the freedom to 
do just that. 

With Ladbrokes Coral we inherited a 
business that was in good shape with a 
quality management team and the initial 
stages of the integration could not have gone 
better operationally. 

We are not complacent however and we 
remain focused on making a success of 
the migration and in particular the next 
key hurdle which will be the migration of 
the Ladbrokes Coral businesses on to our 
proprietary platform.

GVC Holdings PLC | Annual Report 2018

Q: What surprised you in a positive  
or negative way? What was the 
biggest challenge?

A: On the plus side, we have been pleasantly 
surprised by just how good the cultural fit has 
been between the two sides of the business. 
That has definitely made the whole integration 
process much easier. In terms of challenges, 
there is never any shortage of those but one of 
the most important was in creating a structure 
for the enlarged Group without distracting 
from the day-to-day operations in what was a 
critically important World Cup year. From that 
perspective it was a great success.

Q: The US opportunity seems very 
exciting. How big an opportunity  
is this for the Group?

A: In the medium to long term, it is huge. 
The US market has the potential to be the 
largest regulated sports-betting market in the 
world and as I have said on many occasions, 
our objective is to have a leading position in 
that market. The structure we have created 
has put us in the ideal position to deliver on 
that ambition.

Q: Why did you decide a partnership 
with MGM was the best way to enter 
the market?

A: They really have everything we were 
looking for in a partner. They are a world 
leading entertainment business, perhaps 
the most trusted name in gaming, with the 
highest quality brands and management and 
strong sports connectivity. When you combine 
that with our technology and experience 
in successfully building online gaming 
businesses across multiple markets, it creates 
a formidable combination. The 50:50 structure 
we have created perfectly aligns our interest 
and that of our mutual shareholders.

Q: How long will it take before we 
start to see the US market take-off?

A: It’s going to be a three-to-five year journey 
before we see the majority of US states 
regulating sport-betting. In the shorter term 
we’re expecting some of heavily populated 
North Eastern states such as New York, to 
regulate maybe the end of 2019 or into 2020. 

07

2018 WAS A STRONG YEAR WITH 
OUTSTANDING PERFORMANCE.”

Q: Online growth has been 
particularly strong in 2018 – what 
were the key drivers of that growth?

A: It comes down to getting the fundamentals 
of our business right and giving customers 
what they want. We’ve enhanced the product 
offer with new features in our sports-betting 
and poker products and have expanded our 
casino and gaming portfolio with a great raft 
of new content. 

Our trading operations are also crucial to the 
success of our digital business. We have built 
one of the best trading teams in the industry 
and they have been key to maintaining 
and improving our margins. Of course the 
marketing of our product is also fundamental 
to growth and again I think this is something 
we are doing better than the competition. 
Crucially, we believe in local execution of our 
strategy. We operate in over 20 countries and 
our teams know the markets in which they 
operate inside-out.

Q: How important is it to own your 
own technology?

A: It’s absolutely critical. It really sets us 
apart from our competitors. In some ways 
we underestimated what we had got with the 
acquisition of bwin.party and the proprietary 
tech they had built. We are still discovering 
the full extent of its capabilities even today. 
It many ways it makes us the masters of 
our own destiny by providing the ability to 
efficiently build scale, to quickly adapt to 
regulatory change or enter new markets and 
to deploy new product across multiple brands 
and territories.

Q: Having completed the acquisition 
of Ladbrokes Coral, are you looking 
at any other M&A targets?

A: We are always looking for opportunities 
that we think would deliver increased 
shareholder value. In addition to Ladbrokes 
Coral, over the past year we also acquired 
a great business in Neds International 
in Australia as well as a majority stake in 
Crystalbet based in the fully regulated market 
of the Republic of Georgia. It is these types of 
bolt-on acquisitions where we can add value, 
build scale or enter a new market that are 
most attractive to us in the short term.

Q: The industry has come under 
increasing scrutiny over the social 
responsibility of its business model, 
is it doing enough to address 
concerns of regulators and the  
wider public?

A: I think it’s fair to say that the industry has 
made mistakes in the past and has been too 
slow to respond to calls for improvements. 
We are absolutely clear that this has to change 
and we are committed to leading the industry 
in driving up standards to ensure we make a 
positive impact on society. That is why over 
the past year we have launched a new CSR 
strategy which outlines our commitments to 
providing a safer gambling environment, be 
a responsible employer and contribute to the 
communities in which we operate. 

Of course warm words are not enough 
on their own. We have backed up our 
aspirations with meaningful changes 
which have included leading the industry 
in agreeing a ban on pre-watershed 
advertising around sports in the UK, 
doubling our financial commitment 
to research, education and treatment 
measures into problem gambling and 
creating a working environment where 
all of our people can thrive.

Q: What do you enjoy most about 
your role?

A: For all its challenges, this is a fantastic 
industry to work in and I firmly believe 
GVC is the best operator in the sector. 
We provide great entertainment to millions 
of customers around the world I wouldn’t 
want to be anywhere else.

A summary of our performance in 2018 is shown below:

Reported1

Proforma2

2018
£m

3,571.4
3,523.6
2,404.4
755.3
610.1

2017
£m

Change 
%

Constant
currency3
%

9
9

3,288.1
3,247.6
2,256.3
666.5
514.1

9
8
7
13
19

Year ended 
31 December

Net gaming revenue (NGR)
Revenue
Gross profit
Underlying EBITDA4
Underlying operating profit5
Underlying profit before tax5
Loss after tax
Diluted EPS (p)
Continuing adjusted 
diluted EPS6 (p)
Total Dividend per share (p)

2018  
£m

2,979.5
2,935.2
2,004.2
640.8
520.8
434.6
(56.4)
(12.2)

76.3
32.0

2017
£m

815.9
789.9
575.3
211.3
169.2
151.0
(34.9)
(11.6)

43.6
29.8

1.  2018 and 2017 reported results are audited and reflect the acquisition of the Ladbrokes Coral Group plc  

on 28 March 2018.

2.  The Group’s proforma results are unaudited and presented as if the current Group, post the acquisition 

of Ladbrokes Coral Group plc, had existed since 1 Jan 2017. As such, it excludes the results of the Turkish 
business which was discontinued during 2017 and the 360 shops that the Ladbrokes Coral Group plc was 
required to divest on the merger of Ladbrokes PLC and the Coral Group. The results of Crystalbet and Neds 
are included from the dates of acquisition (11 April 2018 and 28 November 2018 respectively) and the results 
of Kalixa are excluded from the date of disposal (31 May 2017).

3.  Growth on a constant currency basis is calculated by translating both current and prior year performance  

at the 2018 exchange rates.

4.  Stated pre separately disclosed items and shared based payments.
5.  Stated pre separately disclosed items.
6.  Adjusted for the impact of separately disclosed items, foreign exchange movements on financial indebtedness 

and gains on derivative financial instruments (see note 25 in the year end financial statements).

08

CHIEF EXECUTIVE’S Q&A AND REVIEW CONTINUED

CHIEF EXECUTIVE’S  
REVIEW

2018 WAS A 
TRANSFORMATIONAL YEAR, 
WITH THE GROUP BECOMING 
THE WORLD’S LARGEST 
ONLINE-LED SPORTS-
BETTING AND GAMING 
OPERATOR FOLLOWING  
THE ACQUISITION OF THE 
LADBROKES CORAL GROUP 
ON 28 MARCH 2018. 

The Group’s global footprint was further 
enhanced by the announcement of a US 
joint venture with MGM Resorts on 30 July, 
and also the acquisitions of the Neds 
International online sports-betting 
business in Australia and a controlling 
interest in Crystalbet, one of Georgia’s 
leading online sport-betting and gaming 
operators. The performance of both the 
legacy GVC and the acquired Ladbrokes 
Coral businesses was excellent with 
good momentum across all our major 
business units.

On a proforma basis Group NGR was 9% 
ahead of last year. Before the impact of 
separately disclosed items, Group underlying 
EBITDA was 13% ahead and Group underlying 
operating profit was up 19%. On a reported 
basis, Group underlying profit before tax was 
£434.6m (2017: £151.0m), and after charging 
separately disclosed items of £434.2m 
(2017: £158.8m), Group loss after tax was 
£56.4m (2017: £34.9m). Adjusted diluted EPS 
of 76.3p grew by 75%. The Group will pay 
a second interim dividend of 16p, taking the 
total 2018 dividend to 32p, an increase of 
7% year-on-year. Going forward, the Group 
has committed to minimum annual dividend 
growth of 10%. Net debt at 31 December 
was £1,896.6m representing 2.5x net debt to 
proforma underlying EBITDA. After absorbing 
the expected EBITDA impact arising from the 
cut in B2 stakes to £2 in April 2019, leverage 
is expected to increase to 3.0x in 2019, after 
which the Group expects to de-lever by at 
least 0.5x in each subsequent year.

Online NGR was 19% ahead of last year 
with growth across all our main brands. 
The legacy GVC brands continued the strong 
growth reported throughout 2016 and 2017 
driven by the ongoing turnaround of the bwin 
and partypoker brands. Performance in 
the Ladbrokes Coral UK online brands was 
particularly pleasing; Coral.co.uk continues 
to outperform the market while the growth 
rate in Ladbrokes.com is very encouraging. 
It is early days, but there is no doubt that a 
reinvigoration of the Ladbrokes brand provides 
a significant opportunity for the Group. 
The Group took market share in Australia, 
while the performance in Eurobet.it was also 
a real positive. 

UK Retail NGR was 3% down on a like-for-like 
basis and 5% on a total basis. Like-for-like 
OTC wagers were 6% down, in-line with long 
term trends, and like-for-like OTC NGR was 
7% behind. Like-for-like Machines NGR  
was marginally ahead with growth accelerating 
in Q4 following the roll-out of new machines 
cabinets to the Coral and Ladbrokes 
estates. The UK Retail business faces its 
biggest challenge with the imminent cut in 
B2 maximum stakes to £2 on 1 April 2019, 
which will result in a significant number of 
shop closures. The estimated adverse Group 
EBITDA impact of this change is expected to 
be £135m in 2019, reducing to £120m within 
2 years of implementation. Detailed planning 
and robust mitigation strategies mean the 
transition to a smaller, right-sized and more 
sustainable estate can be achieved as 
smoothly as possible. The UK Retail estate 
remains a key contributor to UK online growth 
with customers able to sign-up in shop to 
Coral.co.uk and Ladbrokes.com through 
the Coral Connect and Ladbrokes Grid  
multi-channel offerings. Our commitment 
to UK Retail is demonstrated by ongoing 
investment in new machines units, new Self 
Service Betting Terminals (“SSBTs”) and the 
EPOS2 shop till system, all of which help 
support the profitability of the business. 

European Retail NGR was 16% ahead of last 
year driven by good volume growth, with OTC 
wagers 11% ahead. Performance was strong 
across all the divisions with Eurobet Italy NGR 
18% ahead, Ladbrokes Belgium NGR 15% 
ahead and Ladbrokes Republic of Ireland 
NGR 10% ahead.

GVC Holdings PLC | Annual Report 2018

09

(£m)

Online 
Proforma NGR*

1,915.1

+19%

2017: 1,603.8

(£m)

UK Retail 
Proforma NGR/Revenue*

1,328.0

-5%

2017: 1,39.1

(£m)

European Retail 
Proforma Underlying Profit*

278.8

+16%

2017: 240.9

Group 
Proforma Underlying EBITDA*

(£m)

755.3

+13%

2017: 666.5

Integration

Corporate activity

The integration of the Ladbrokes Coral Group 
is progressing well, managed by a team 
with a wealth of integration and platform 
migration experience. The integration plan 
is underpinned by three key principles: firstly, 
to ensure maximum efficiencies are achieved 
through both the delivery of cost savings and 
through sharing best practice operations 
across the legacy GVC and the acquired 
Ladbrokes Coral businesses. Secondly, 
to ensure ongoing growth in the business 
is not adversely impacted by any integration 
decisions, and finally, to minimise the impact 
of the integration on both our customers 
and our employees. 

The Group announced that the Ladbrokes 
Coral deal would deliver cost synergies of at 
least £130m and capital expenditure synergies 
of at least £30m, to be fully delivered by 
2022. Around a third of the synergies will 
be delivered in technology, with the majority 
being realised when the Ladbrokes and Coral 
UK online businesses migrate from existing 
third party technology platforms onto the 
GVC wholly owned technology platform. 
New product development will be a priority 
ahead of the migration, ensuring that growth 
in the businesses can continue unhindered. 
Following the announcement of an agreement 
with Playtech plc, we now have the flexibility 
to migrate the UK platforms at an earlier date 
than 2021, and we have commenced. 

US joint-venture

The repeal of the Professional and Amateur 
Sports Protection Act (PASPA) by the US 
Supreme Court in May is potentially the 
biggest single development in sports-betting 
since online sports-betting in the UK became 
lawful over 20 years ago. The Group has 
entered into a joint-venture with MGM Resorts 
to offer online and retail sports-betting in 
states as they regulate. We believe the journey 
to the majority of US states being regulated 
will take between three and five years, and 
the immediate focus for the Group is ensuring 
the structure for a successful business is 
implemented. MGM’s brand and market 
access, and GVC’s technology and sports-
betting experience is a powerful combination 
that will enable the joint venture to capitalise 
on this very significant opportunity and be a 
leading player in this new market.

In addition to the purchase of Ladbrokes 
Coral in 2018, the Group undertook 
a number of other acquisitions. 
Neds International was acquired in 
November for an initial consideration 
of £40m, strengthening our position in 
Australia, a fast growing market where 
scale is increasingly important. In April, the 
Group completed the acquisition of 51% of 
the Crystalbet Group in Georgia for £36m 
with an option to buy the remaining 49% 
in 2021. Post acquisition, the performance 
of the Crystalbet business has been 
exceptional, with GVC being able to 
support a very strong local management 
team with additional product and support. 
The Group also acquired two small 
financial trading businesses during the 
year, helping deliver greater scale to the 
existing Intertrader business and broaden 
the Group’s financials trading product 
range. These acquisitions demonstrate 
the Group’s ability to identify acquisitions 
that are significantly value-enhancing, and 
we see further opportunities for value-add 
“bolt-on” acquisitions in both new and 
existing regulated territories. 

*  The Group’s proforma results are unaudited and 

presented as if the current Group, post the acquisition 
of Ladbrokes Coral Group plc, had existed since  
1 Jan 2017. As such, it excludes the results of the 
Turkish business which was discontinued during 2017 
and the 360 shops that the Ladbrokes Coral Group 
plc was required to divest on the merger of Ladbrokes 
PLC and the Coral Group. The results of Crystalbet 
and Neds are included from the dates of acquisition 
(11 April 2018 and 28 November 2018 respectively) 
and the results of Kalixa are excluded from the date 
of disposal (31 May 2017).

10

CHIEF EXECUTIVE’S Q&A AND REVIEW CONTINUED

KEY ENABLERS

Technology
Ownership of all elements of our technology platform is a significant competitive 
advantage. Our technology platform is highly flexible and enables us to release 
new products and features quickly and make rapid changes to the customer 
user-journey. Our scalable platform has the capacity to manage major increases 
in volume at minimal incremental cost. The technology platform serves the legacy 
GVC business very well and has been fundamental in enabling us to execute our 
operational delivery and grow the business. The migration of both the Ladbrokes 
Coral UK online businesses and our US joint venture’s online operations onto the 
GVC technology will bring these benefits to the wider Group.

Read more about our technology  
platform on page 32.

Brands and Marketing
The Group now operates 19 brands across multiple territories world-wide. Our 
brands are well established with high levels of customer recognition, helping 
consolidate our leading positions in the markets in which we operate in. In particular 
our multi-channel sports brands (Eurobet, Ladbrokes, Coral) drive faster online 
growth through cost effective customer recruitment in our retail estates. 2018 saw 
the launch of new brand campaigns for our main sports-betting online brands 
ahead of the World Cup. These campaigns resonated well with customers and 
helped underpin the strong growth in these brands. The enlarged Group now has 
powerful marketing capability at its disposal, including Return-on-Investment driven 
analysis and real-time Customer Relationship Management tools. 2018 saw the start 
of the sharing of “best-of-both” marketing execution between the legacy GVC and 
Ladbrokes Coral businesses, and a real opportunity lies with the full deployment of 
this capability across the Group as the businesses come together.

Read more about our brands  
and marketing on page 14.

Product
The Group has continued to deliver a strong pipeline of new product and features, 
helping ensure that the integration of the Ladbrokes Coral business does not come 
at the expense of business-as-usual operations. Our gaming offering contains the 
best of both in-house developed and third party content, helping deliver high levels 
of cross-sell from sports into gaming, while our leading live casino offering is evolving 
to focus on delivering a more market specific experience. Sports developments 
included the expansion of our “build-a-bet” offering across brands and improved 
“stream-and-bet” capability. The Group’s ability to “develop once and deploy 
multiple times” will be further enhanced following the migration of the UK online 
businesses onto the Group’s own technology platform.

Read more about our product  
development on pages 20 to 21.

People
Throughout every major acquisition, we have added to the quality and depth of 
our people, and that has continued with the acquisition of the Ladbrokes Coral 
Group. The enlarged Group has a management team with a depth and range of 
experience and capabilities that will enable the excellent operational performance 
of the business to continue, whilst ensuring the businesses are effectively 
integrated and our ability to engage in opportunities in new and existing markets 
is not compromised. As always, our people are key to our success.

Read more about our commitment 
to social responsibility on pages 46 to 47.

GVC Holdings PLC | Annual Report 2018

11

WE’VE GOT GREAT 
TECHNOLOGY AND HIGHLY 
TALENTED PEOPLE WITH 
UNRIVALLED EXPERIENCE.”

Regulation 

The Group operates across multiple territories 
and therefore faces into a range of regulatory 
opportunities and headwinds. 

The biggest regulatory news in 2018 was the 
repeal of PASPA in the US, enabling individual 
US states to fully regulate both online and 
retail sports-betting for the first time. The US 
sports-betting opportunity is significant, and 
through our joint-venture with MGM Resorts 
we believe that we are in a very good position 
to capitalise. 

Late in 2018, the Brazilian Parliament 
authorised the Brazilian Government to 
regulate both online and retail sports-betting, 
a process that is expected to take at least two 
years. A regulated and sensibly taxed Brazilian 
market represents another major opportunity 
for the Group. 

The Dutch Parliament approved new online 
gambling regulation on 19 February 2019 – 
the law will open up the Dutch online gambling 
market to foreign operators subject to 
obtaining a local licence and paying a 29 per 
cent GGR tax. The law permits online sports-
betting, casino and poker. First licences under 
the new regulation are currently expected to 
be awarded on 1 January 2021.

Also during the year, Spain reduced its online 
gambling tax rates from 25% to 20% of gross 
gaming revenue and the Swedish regulatory 
process concluded with the Group being one 
of the successful recipients of the new online 
sports-betting and gaming licences being 
issued on 1 January 2019. 

In the UK, the cut in maximum B2 stakes 
to £2 will be implemented on 1 April 2019. 
The business has planned extensively for this 
material change and we are confident that we 
can smoothly transition to a smaller estate 
with a greater share of the market over a 
period of up to two years. On the same date, 
Remote Gaming Duty, which is applicable 
to online gaming gross gaming revenues, 
will increase from 15% to 21%.

During the fourth quarter of 2018, the 
Group made progress in understanding 
the Greek tax authorities’ position on 
potential tax for years subsequent to 
2011, through the ongoing tax audit work 
in respect of these years. The Greek 
tax authorities have requested, and 
the Group has provided, a significant 
amount of information. The nature of 
these enquiries from the tax authorities, 
refreshed external tax advice received 
by the Group, and our observations of 
the experience of other operators, have 
helped the Group understand better the 
approach being taken by the Greek tax 
authorities in relation to these years. As a 
result, the Group has recognised a charge 
of £186.8m, representing the Group’s 
best estimate of the liability for all years 
from 2010 to 2017. To date £20.3m has 
been paid by the Group in relation to years 
subsequent to 2011. 

The statutory window in Greece for the tax 
authorities to conclude their audit work 
is generally six years from the end of the 
relevant tax year. As such, both the timing 
and the conclusions of the tax audits for 
2012 to 2017, and any associated tax 
payments, remains uncertain.

In Italy, the new Government implemented 
legislation that prohibits all forms of 
promotion of sports-betting and gaming. 
The full restrictions come into place on 
1 July 2019, and while this will undoubtedly 
impact overall market growth, we 
expect to capture online market share, 
by virtue of our 840-strong retail estate 
offering a well-established and effective 
multi-channel solution. 

The direction of regulation on a global 
scale is making the GVC business model 
increasingly relevant. Scale, international 
diversification and proprietary technology 
are valuable assets as barriers to entry 
in many markets increase. The Group 
continues to leverage the benefits of its 
operating model, outgrowing the market 
while absorbing regulatory headwinds and 
exploiting regulatory opportunities.

Throughout 2018 the majority of states 
in Australia confirmed that they were 
implementing an online Point of Consumption 
tax applied to sports-betting gross gaming 
revenue. This tax was effective from 1 July 
2017 in South Australia, 1 October 2018 in 
Queensland, and 1 January 2019 in Victoria, 
New South Wales, ACT and Western Australia. 
The blended rate for the Group is 11.5%. 
Despite this headwind, Australia remains 
an important, and profitable, territory for us, 
where we expect to continue to outperform 
the market.

The ban on foreign operators offering online 
sports-betting services in Switzerland 
became effective on 1 January 2019. 
Licences for online gaming operators will 
require a partnership with a land-based 
casino, and are not expected to be issued 
until the second half of the year at the earliest. 
Therefore the Group has withdrawn its brands 
from both the online sports-betting and online 
gaming markets.

In January 2018, the Group announced that 
it had received a tax audit assessment for 
€186.8m from the Greek Audit Centre for 
Large Enterprises in respect of 2010 and 2011. 
In the Directors’ opinion, the assessment 
contained material errors, a view supported 
by expert tax advice, and was out of all 
proportion to the size of the Group’s Greek 
business at the time. 

An appeal has been filed with the 
Administrative Court of Appeal in Athens 
and we expect our legal case regarding the 
2010/11 tax years to be heard in the current 
year. The Directors remain highly confident 
that the Appeal Court will also find that the 
assessment is out of all proportion to the size 
of the Group’s Greek business at the time. 

In order to enable the Group’s subsidiary to 
trade normally whilst the appeal process takes 
place, the Group has entered into a payment 
scheme with the Greek tax authority whereby 
payments are held on account. The Group 
continues to pay the monthly instalments for 
the 2010 and 2011 assessment, and as at 
31 December 2018, had paid £87.5m under 
this scheme. Of this amount, £41.4m has been 
recorded as a receivable on the balance sheet 
and the remainder expensed through the 
income statement (see below). In the event of 
a successful appeal, recovery of the debtor 
will be through either a repayment or an ability 
to offset other tax liabilities.

12

CHIEF EXECUTIVE’S Q&A AND REVIEW CONTINUED

OUR AMBITION IS TO BE THE 
SAFEST AND MOST TRUSTED 
OPERATOR IN THE WORLD.”

The vast majority of consumers enjoy  
the industry’s products and services,  
but it is imperative that operators work 
with regulators and governments to provide 
a safe environment for all and one that 
encourages consumers to stay within 
a regulated arena.

At the end of 2018 we published the 
Group’s first CSR Report which will be 
refreshed within the Group’s forthcoming 
2018 Annual Report. We are pleased to 
report that this increased focus on CSR 
initiatives has been recognised by two  
of the leading Environmental, Social,  
and Governance (ESG) indices. 
In September 2018 GVC was admitted 
to the Dow Jones Sustainability Index, 
while in January 2019 the Group joined 
the FTSE4Good Index. Both of these 
admissions followed extensive independent 
reviews of the Group’s ESG policies 
and practices.

Current trading and outlook

For the period 1 January 2019 to 
24 February 2019: 

Trading in the period was strong. 
Group NGR was 11% ahead of the same 
period last year. Online NGR was 22% 
ahead, European Retail 9% ahead and UK 
Retail LFL NGR 2% behind. This represents 
an excellent start to the year, and at this 
early stage, the Board is confident of 
delivering EBITDA and operating profit  
in-line with expectations. 

Kenneth Alexander
Chief Executive
5 March 2019

Brexit

The UK and Gibraltar are scheduled to 
leave the EU on 29 March 2019 and the 
Group has identified a number of issues 
arising from Brexit. Firstly, for legal and 
regulatory reasons, the Group companies 
providing our gambling offering to 
customers in the EU need to be established 
and licensed in an EU member state. 
Secondly, under the regulations of some 
EU countries, the servers hosting our online 
gambling platform need to be located  
in an EU member state. 

In order to satisfy these requirements, 
the Group has implemented plans (or, 
where the timescale allows, has prepared 
detailed plans that are ready to implement) 
that involve operating those parts of our 
business which have customers in the 
EU under Malta online gambling licenses, 
and locating servers hosting our online 
gambling platform in the Republic of 
Ireland. Our online businesses will continue 
to be headquartered in Gibraltar and these 
plans will not have a significant impact on 
the number of our employees in Gibraltar. 

Finally, the Group has made practical 
contingency arrangements to help 
employees who live in Spain but work 
in Gibraltar should there be a significant 
increase in delays crossing Gibraltar’s 
border with Spain after Brexit. 

Safer Gambling and CSR

The transformation of GVC over the 
past three years into a global leader in 
sports-betting and gaming, with over 
25,000 employees, has brought with 
it a commensurate expansion in the 
requirements of the business to be a leader 
in the area of corporate social responsibility. 

In order to provide the necessary oversight 
and leadership we established a Board 
level Corporate Social Responsibility 
Committee, chaired by Virginia McDowell. 
We also appointed a Head of CSR, to 
coordinate our approach with stakeholders 
across the business and a new Director 
of Responsible Gambling to help us realise 
our ambition to be the safest and most 
trusted operator in the world. 

In October 2018, we unveiled our new CSR 
strategy “Fair Play” which comprises three 
principal pillars; Safer Gambling, Responsible 
Employer and Responsible Communities. 
Under each of these pillars we have rolled-out 
a number of policies including; a new Group-
wide Code of Conduct; a new Diversity and 
Inclusion (D&I) strategy, with a three-year 
roadmap towards making us a more inclusive 
business; the relaunch of the Ladbrokes 
Coral Trust with major campaigns for The 
Bobby Moore Fund and Alzheimer’s Research 
UK; a strategic three-year partnership with 
SportsAid and the establishment of a new 
GVC Community Fund launching in 2019, 
backed by an investment of £2m.

Arguably our most important CSR strategic 
pillar is Safer Gambling. We believe the key to 
establishing a safer environment for customers 
to enjoy the services we provide is by working 
constructively with both national regulators, 
including the UK Gambling Commission, 
and our industry peers. We have taken a 
leading role in cross-industry bodies including 
the Senet Group and the Remote Gaming 
Association (RGA), through which we agreed 
a pre-watershed “whistle-to-whistle” ban on 
broadcast advertising around sport in the UK, 
effective from August 2019.

Through such dialogue, we have developed 
a comprehensive plan called “Changing for 
the Bettor”, with the aim to lead the industry 
in minimising the potential for harm while 
maximising our collective understanding of 
the issues associated with problem gambling. 
The campaign is made-up of a number of key 
commitments, each backed by substantive 
initiatives. Highlights include; a five-year, 
multi-million pound research project with 
the Division on Addiction, a Harvard Medical 
School teaching hospital; the roll-out of 
youth-focused education programmes with 
GamCare and EPIC Risk Management; the 
introduction of improved player protection 
tools; a doubling of donations to organisations 
focused on research and education into 
problem gambling and its treatments; and 
improvements to our product design.

GVC Holdings PLC | Annual Report 2018

TOP STORIES OF 2018

13

2018 WAS A STRONG YEAR WITH 
OUTSTANDING PERFORMANCE.”

Lee Feldman 
Non-executive Chairman

Winning market share 

US opportunities 

Safer gambling 

Retail fit for the future 

Integration on target 

20

14

18

16

22TOP 
STORIES 
OF 2018

14

TOP STORIES OF 2018 CONTINUED

GLOBAL BRANDS WINNING 
MARKET SHARE

+11%

NGR GROWTH

Gala Bingo: is the second 
largest player in the online  
bingo market in the UK. 
Customers can participate in 
scheduled bingo sessions or 
play slots games and roulette 
(including live roulette).

+12%

NGR GROWTH

Ladbrokes: an established force 
on the UK high street for over 50 
years and with a growing online 
and multi-channel presence, the 
Ladbrokes brand is one of the 
most recognised in the UK.

THE ENLARGED GVC GROUP NOW 
OPERATES 19 LEADING BRANDS 
IN MULTIPLE COUNTRIES 
ACROSS THE WORLD. 

All of our major brands are well established 
in the regions in which they operate and 
enjoy high levels of consumer awareness 
helped by a loyal customer base and 
innovative marketing. 

Operating a portfolio of leading brands 
provides the Group with a number 
of operational advantages:
 ≠ Well established brands act as barriers 

to entry

 ≠ Operating multiple brands in one market 
provides an opportunity for customers 
to move between our brands

 ≠ Many of our brands have a distinctive 
offer and appeal, specifically tailored 
to local market

 ≠ Omni-channel sports brands (Eurobet, 
Ladbrokes, Coral) drive faster online 
growth through cost effective online  
sign-ups in shop

The Group has a proven track record 
of innovative marketing helping drive 
market-leading performance and 
revitalising underperforming brands.

The Group posted a strong 2018 
performance in all its major territories, 
outperforming the market and growing 
en 
market share. This strong growth is driven 
by the effectiveness of the GVC online 
operating model, which leverages the 
Group’s leading proprietary technology 
and product development capability, 
applying central marketing expertise 
alongside local operational execution. 
Combined with the benefits of scale and 
e
geographic diversification, along with the 
n
opportunities provided by the integration 
of the Ladbrokes Coral business and our 
r
h
sports-betting joint-venture in the US with 
MGM Resorts, the Group is well placed 
d
to continue to outperform the market and 
make further market share gains.

Read more about the industry in which  
we operate on pages 24 to 25.

GVC Holdings PLC | Annual Report 2018

15

Market share growth

Market 
position

Proforma 
NGR 
growth*

UK

Ladbrokes
Coral
Gala Bingo
GERMANY

bwin
AUSTRALIA

Ladbrokes
ITALY

Eurobet
bwin/Gioco Digitale/
Eurobet
BRAZIL

Sportingbet/Betboo
PARTYPOKER

partypoker

4

1

3

3

1

2

+12%
+16%
+11%

+23%

+17%

+17%

+11%

+33%

+42%

*  FY2018 to FY2017 on a constant currency basis.

Full House

partypoker continued its renaissance in 2018, delivering 
a 42% growth in NGR on a constant currency basis. 
The brand’s resurgence came on the back of a series 
of improvements to its product offer and the continued 
success of partypokerLIVE, which has grown into the 
world’s largest poker tour, guaranteeing over $70,000,000 
in prize pools for the 2018/2019 season. In November 
2018, partypoker was named Poker Operator of the Year, 
for the second year running at the prestigious EGR annual 
industry awards.

+23%

NGR GROWTH

bwin: one of Europe’s leading 
online betting brands and is 
synonymous with sports.  
It has leading positions in  
several markets including 
Germany, Belgium, France,  
Italy and Spain. 

+61%

NGR GROWTH

CrystalBet: launched in 2011,  
is fully licensed by, and 
operates in, the Republic of 
Georgia, where it has a 24% 
share of the market. It offers 
sports betting, poker and a 
range of casino games.

16

TOP STORIES OF 2018 CONTINUED

TO BE ABLE TO TEAM UP WITH  
A PARTNER OF MGM’S PEDIGREE 
AND KNOWLEDGE IN THE US, IS  
A REAL OPPORTUNITY FOR GVC.

14 May 2018 signalled the beginning of a 
new era in the sports-betting in the US with 
the repeal of the Professional and Amateur 
Sports Protection Act (PASPA) by the US 
Supreme Court. Prior to the repeal only limited 
sports-betting opportunities existed in the US, 
primarily in Nevada. Post the repeal of PASPA, 
all states are now able to legislate and regulate 
both land-based and online sports-betting. 
Several states, including New Jersey, 
Pennsylvania and Mississippi have already 
launched online and retail sports betting and 
estimates for the potential size of the overall 
US market range from £5bn to £20bn – in all 
cases making it what would be the largest 
regulated sports-betting market in the world. 

US Sports – bet-in-play: 

Bet-in-play has been one of the main drivers 
of growth in European online markets over 
the last five years, with around 70% of football 
bets now being placed in-play. The structure 
of American football, Baseball, Basketball 
and Ice Hockey, all high scoring, played over 
long periods and with multiple breaks in 
play make these sports ideal for customers 
to utilise bet-in-play opportunities, adding 
to the potential growth in size of the US 
sports-betting market.

JOINT

playMGM

Sitting on GVC’s proprietary, end-to-end, retail  
and digital technology platform, playMGM is the 
joint venture’s primary sports and igaming brand.  
The joint venture, named Roar, has access to 
MGM’s 31+ million-member M life database, and 
Roar’s players will have access to exciting rewards 
at MGM casinos, hotels, restaurants and events. 
Leveraging these assets, as well as strategic 
market access partnerships, Roar aims to be the 
number one sports-betting and online gaming 
provider in the US.

GVC Holdings PLC | Annual Report 2018

17

Joint venture with MGM Resorts:

30 July 2018, GVC announced a joint-venture 
with MGM Resorts to provide sports-betting 
services in the US. GVC will provide its 
expertise in running both online and retail 
sports-betting, including trading,  
risk management, online marketing and 
customer acquisition and retention. 
The joint-venture will also use the GVC 
technology platform, leveraging the highly 
scalable and cost-efficient platform.  
MGM will provide licences to operate in each 
of the states in which it is located, and in other 
states through deals with other third party 
land-based casinos. MGM will also provide  
its brand “playMGM” as the primary brand  
for the joint-venture. 

The MGM brand is recognised world-wide as 
one of the leading leisure and entertainment 
brands, and combined with GVC’s 
technology and sports-betting know-how, 
the joint-venture is very well placed to take 
market share.

Whilst the opportunity is significant, we expect 
it to take between 3-5 years before the sports-
betting market is fully up-and-running across 
the majority of states, with that timescale 
being largely determined by the rate at which 
states legislate. 2019 could see several large 
states, including New York, legislate with the 
majority of others expected in 2020 and 2021. 

The focus of the joint-venture in 2019 
is to put the building blocks in place 
for a successful long-term operation. 
Adam Greenblatt (previously Director of 
Strategy and M&A at GVC) was appointed 
as CEO in October 2018. The Joint venture 
will be located in New Jersey, and the new 
offices were opened in 2019. A key milestone 
will be the launch of the playMGM online 
offering on the GVC technology platform.

Read more about changes to our regulatory 
environment on pages 26 to 27.

FAVOURITES

18

TOP STORIES OF 2018 CONTINUED

WE ARE COMMITTED TO BEING 
LEADERS IN SAFER BETTING  
AND GAMING PRACTICES. 
MAINTAINING A REPUTATION FOR 
FAIRNESS AND INTEGRITY AND 
STRENGTHENING OUR CUSTOMER 
FOCUS ARE ALL VITAL TO 
GROWING OUR BUSINESS.

That is why in February 2019 we launched 
our new global safer gambling strategy, 
that we call Changing for the Bettor. 
The guiding principle of the strategy is to 
further establish GVC as the most trusted 
and enjoyable betting operator in the 
world. The campaign comprises of seven 
pillars, each of which have substantive 
projects attached:

CHANGING
FOR THE 
BETTOR
1.
2.

3.

Understanding 
the problem and 
best solutions

Including a five-year, 
multi-million pound research 
project with the Division on 
Addiction, Cambridge Health 
Alliance, a Harvard Medical 
School teaching hospital 
(further details below).

4.

Educating our 
key stakeholders

Including the national roll 
out of youth education 
programmes with the charity 
GamCare in the UK – the 
largest project of its kind in 
the UK, as well as a state-
school awareness campaign 
with EPIC Risk Management. 

5.

Promoting  
responsible  
attitudes

Leading the industry in 
recently agreeing a ban 
on pre-watershed gambling 
adverts on television, around 
live sports.

6.

Empowering  
customers

Rolling out the Senet ‘markers 
of harm’ algorithm to all UK 
facing parts of the business.

Funding treatment  
for those in need

Doubling our donation to 
research, education and 
treatment on problem 
gambling to 0.2% of gross 
gaming revenue (GGR).

Championing  
responsible  
product design

Developing more responsible 
product design principles. 

7.

Drive cultural change 
within our business

Ensuring that a safer 
gambling approach underpins 
all aspects of our business.

GVC Holdings PLC | Annual Report 2018

 
 
 
 
 
 
 
 
19

Fundamental to GVC’s commitment to 
better understand and reduce the potential 
for problem gambling behaviour to develop 
will be investment in rigorous research. 
Accordingly, the Group will be investing 
$5m into a new partnership with Harvard 
Medical School’s Division on Addiction 
over the next five years. GVC will provide 
Harvard faculty at the Division with access 
to anonymised player data across a 
range of its brands, sports-betting, and 
gaming products.

The research will be broad ranging, 
focusing on a number of areas including, 
but not limited to: 
 ≠ Patterns of normal internet gambling 

behaviour

 ≠ Behavioural markers of gambling 
problems among internet players 
generally and on specific betting 
and game types

 ≠ Cross-product analyses
 ≠ Cross-brand analyses
 ≠ The effects of the expansion of gambling 

in new markets 

Within this approach, researchers will seek 
to evaluate the effectiveness of algorithms 
used by GVC and other operators to detect 
at-risk behaviours, assess the effectiveness 
of intervention messaging and the impact 
of operator’s responsible gaming tools.

Read more about our commitment 
to social responsibility on pages 42 to 53.

20

TOP STORIES OF 2018 CONTINUED

FIT

FOR THE
FUTURE

GVC Holdings PLC | Annual Report 2018

£40M

Investment over the last two  
years into a new Retail back  
office and shop till system.

6,800

Equinox machines installed to provide our 
customers with a line-up of the leading 
gaming content in the industry.

21

We have backed our commitment to the 
UK Retail business with a £40m investment 
in a new back office and shop till system. 
The new system provides a much simpler 
and efficient process for shop staff and 
will include vastly improved safer gambling 
tools, including the option for in-shop 
facial recognition to assist in player 
behaviour tracking. 

Both the Coral and Ladbrokes estates 
have been at the forefront of the multi-
channel customer journey, offering players 
a seamless transition between online and 
retail through the industry leading Coral 
Connect and Ladbrokes Grid offerings. 
These multi-channel offerings highlight the 
importance of UK Retail to a multi-channel 
business and have been major drivers of 
the successful growth of the Ladbrokes 
and Coral online businesses. Post the shop 
closure programme, the Ladbrokes and 
Coral estates will continue to provide a key 
role in acquiring new online customers and 
servicing existing customers. 

Throughout this change, our priority 
remains to provide a safe environment 
for customers to enjoy their betting 
experiences. We have a relentless focus 
on responsible gaming and in the last 
year alone have launched a number of 
initiatives to ensure that any signs of 
problem gambling are identified early and 
acted upon. The shop environment should 
be a great place to spend time for both 
our customers and our staff, and as well 
as making improvements to our customer 
offer, we have continued to invest in safety 
and security upgrades to ensure this.

WHILE THE MAJORITY OF OUR 
REVENUES (2018: PROFORMA 53%) 
ARE DERIVED ONLINE, OUR RETAIL 
OPERATIONS ARE A CORE 
CONTRIBUTOR TO THE OVERALL 
GROUP (2018: PROFORMA NGR 
£1.6BN, PROFORMA EBITDA 
£317.1M), AND – PARTICULARLY  
IN THE UK – ARE AMONGST OUR 
MOST RECOGNISABLE ASSETS. 

Through the historic Ladbrokes and Coral 
brands, GVC is the UK’s largest high street 
bookmaker, which employed 18,000 people 
across more than 3,500 shops in 2018. 

As noted above (page 11), the reduction 
in maximum stakes permissible on FOBT 
machines from £100 to £2, which will be 
introduced in 1 April 2019 will lead to a 
reshaping of our retail estate and the closure 
of around 1,000 shops. We have put in place 
detailed planning to help manage this change 
and, where possible, minimise job losses and 
retain as many of our best people as possible. 
To enable our UK Retail business to manage 
these changes we have instigated a 
modernisation plan, we call Fit for the Future.

We continue to invest in new product. 
In-house developed Self Service Betting 
Terminals (“SSBTS”) were successfully trialled 
in a number of shops in 2018. We will build 
on this encouraging start by rolling-out the 
new terminals across our estate over the next 
18 months. We have also introduced gaming 
machines units to provide our customers 
with a line-up of the leading gaming content 
in the industry.

Market leading  
multi-channel offering 

Our unique market-leading Connect and Grid 
multi-channel offerings are a core part of our Retail 
offering. Connect and Grid allow customers to 
sign-up to the Coral and Ladbrokes online offerings, 
and seamlessly access their wallet across all 
products in-store and online. The Connect and Grid 
offerings are market leading and will be a major 
advantage in gaining market share post the B2 
stakes restrictions in April.

Simpler and 
efficient process 
for shop staff

Vastly improved  
safer gambling tools

In-shop facial 
recognition to 
assist in player 
behaviour tracking

40

In-house developed Self 
Service Betting Terminals 
(“SSBTS”) were successfully 
trialled in a number of shops 
in 2018 

22

TOP STORIES OF 2018 CONTINUED

INTEGRATION 
ON TARGET

GVC Holdings PLC | Annual Report 2018

23

Cost savings

Cost Synergies (£m)

Cumulative  
Exit Run  
Rate

Cumulative  
realised  
in Year

8.0
35.0
78.0
130.0
130.0

5.0
16.0 – 26.0
52.0 – 62.0
104.0 – 114.0
130

2018
2019
2020
2021
2022

The integration programme commenced in 
earnest immediately after the acquisition of 
Ladbrokes Coral was completed, allowing 
the Group to access benefits including:
 ≠ GVC cross-selling expertise applied to  

the Ladbrokes and Coral brands
 ≠ Coral marketing tools rolled out in  

bwin Germany

 ≠ Alignment of the Ladbrokes Coral 
customer service journey to GVC 
processes, providing a quicker and 
more user-friendly customer experience

Read more about our strategic vision on page 30.

THE GROUP’S ABILITY TO 
EFFICIENTLY INTEGRATE 
BUSINESSES, LARGE AND SMALL 
WAS DEMONSTRATED FOLLOWING 
THE LANDMARK ACQUISITION OF 
LADBROKES CORAL GROUP 
FOLLOWED BY THE STRATEGIC 
“BOLT-ON” ADDITIONS OF NEDS 
INTERNATIONAL (AUSTRALIA) AND 
A MAJORITY STAKE IN CRYSTALBET 
(REPUBLIC OF GEORGIA). 

Under the leadership of Shay Segev  
(Joint COO) the integration team have worked 
quickly to establish clear integration plans 
and timelines. Theses plans are underpinned 
by three key principles: firstly, to ensure 
maximum efficiencies are achieved through 
the delivery of cost savings but also through 
sharing best practice operations across 
the legacy GVC business and the acquired 
businesses. Secondly, to ensure ongoing 
growth in the business is not adversely 
impacted by any integration decisions, and 
finally to minimise the impact on both our 
employees and our customers.

Focus on Ladbrokes Coral

Technology: 
Around a third of the synergies resulting  
from the Ladbrokes Coral acquisition will be 
delivered via Technology, with the majority 
being realised when the Ladbrokes and  
Coral UK online businesses migrate from  
the existing third party technology platforms 
onto the GVC proprietary technology platform. 

The GVC team have significant experience of 
online platform migrations, having successfully 
migrated multiple major businesses and 
brands onto the GVC technology platform 
over the last four years, and this experience 
will be important in ensuring the customer 
user experience is not impacted in any way 
during or after the migration. New product 
development remains a priority ahead of 
the migration, ensuring that growth in the 
businesses can continue unhindered.

Marketing: 
The Group has identified savings that can  
be made on its marketing spend through 
optimising existing contracts and by utilising 
its increased scale to negotiate improved 
deals on new contracts. 

The advanced marketing techniques that are 
already deployed in the Ladbrokes Coral 
business will, over time, be deployed to parts 
of the legacy GVC business, while the GVC 
businesses’ brand marketing expertise will  
be used to help the continued reinvigoration  
of the Ladbrokes brand in the UK.

Operational and Support Functions: 
The integration plan will deliver a business that 
is supported by an efficient, flexible and fit for 
purpose operational and support function. 
Cost savings will be realised across a number 
of functions as the Ladbrokes Coral business 
is fully integrated into the GVC Group.

Efficiencies will be realised as we move to one 
Trading and Risk Management function and 
also one Customer Support function. Savings 
will be also be realised across the majority of 
support function including HR, Finance and 
other Corporate functions. 

Platform for success

A key part of the integration of the Ladbrokes Coral 
businesses will be the migration of the UK-facing online 
brands onto the GVC technology platform. Following the 
announcement of an agreement with Playtech plc in 
February 2019, The Group has commenced planning for 
the migration in the near future. 

The transfer of these businesses onto the GVC 
technology stack will release numerous benefits 
to the Ladbrokes, Coral and Gala brands including 
access to a wider range of products, improved user 
experience and a faster route to market for new 
product and user experience updates. Operating all 
of our brands on one platform will enable all parts 
of our online business to easily share leading 
product and best-in-class operations.

24

MARKETPLACE

THE INDUSTRY IN 
WHICH WE OPERATE

GLOBAL ONLINE GROWTH
GVC Group operates in the global online 
gaming market which is estimated to be worth 
c£40bn in 2018. Over the past ten years the 
global online gaming grew at 10% CAGR and 
the market growth from 2017 to 2018 was 
also 10%. 

10%

ONLINE EUROPE
Geographically the Online European market 
is the largest at 54% of the total online global 
market in 2018 which grew year-on-year at 
12%. GVC Group’s Online proforma NGR in 
Europe represents over 75% of total Group 
Online in 2018. The next largest market is the 
unregulated Asia market which represents 
27% of the global total followed by North 
America (12%), Oceania (5%), Latin America 
(1%), and Africa (1%). GVC also has online 
operations in Australia, Brazil and the US. 

54%

The global online market grew at 10% CAGR 
over the last 10 years.

Europe makes up more than half of the global 
online gaming market.

1 % 1%

5 %  

12 % 

%

7

2

5
4
% 

Europe

Asia/Middle East

North America

Latin America & 
the Caribbean

Oceania

Africa

(£bn)

45

40

35

30

25

20

15

10

5

0

40.0

36.4

32.9

29.8

27.2

24.1

22.2

19.1 20.1

17.0

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018e

GVC Holdings PLC | Annual Report 2018

 
 
25

RETAIL
RETAIL
Key retail countries GVC operates in 
Key retail countries GVC operates in 
includes UK, Italy, Belgium and Republic 
includes UK, Italy, Belgium and Republic 
of Ireland (ROI). 

The UK Retail market (excluding lotteries) is 
estimated to be worth £6bn in 2018. Over the 
last 10 years the market remains flat with 
growth in machines offset by the decline in 
betting. UK Retail betting sector is dominated 
by four operators which account for 87% of 
all betting shops. GVC Group operates via 
the two brands Ladbrokes and Coral as the 
number one operator. 

The Italian betting retail market is estimated 
to be worth £1bn in 2018. GVC operates via 
the Eurobet brand as the 3rd largest operator 
in the market for over the counter sports 
betting in Italy.

The Belgium and ROI betting market is much 
smaller estimated to be worth £0.4bn and 
£0.2bn respectively in 2018. GVC operates 
in Belgium and ROI via the Ladbrokes brand 
as the largest operator in Belgium and third 
largest in ROI. 

87%

FORECAST
The Online gaming market is forecasted to 
grow at 7% CAGR over the next five years 
driven by product innovation, mobile growth 
and US regulation of both online and retail 
sports-betting. 

UK Retail betting and gaming is forecasted 
to decline 6% CAGR between 2018 to 
2023 attributed to the anticipated decline in 
betting and the change to £2 B2 stakes to be 
implemented April 2019. Refer to “Retail Fit 
for the Future” on page 21 for further details. 
In our smaller Retail betting businesses, 
forecasted growth in Italy, Belgium and ROI 
is low single digits over the next five years.

7%

Four operators account for over 85%  
of all UK betting shops.

7% Online gaming is forecast to grow 
at 7% CAGR between 2018 and 2023.

ONLINE MARKET  
BY PRODUCT
Online growth has been driven by continued 
product development across all areas. 
Online betting, casino, bingo and poker 
represent 86% of total online gaming revenue 
which are all offerings the Group delivers. 

86%

Online betting, casino, bingo and poker  
made up 86% of all online gambling in 2018, 
betting and casino were forecast to grow  
at 10% globally.

4 %

5 %  

5 %  

% 
9

%

7

2

5
0
%

t
e
k
r
a
m

l

a
t
o
T

n
b
£
–

e
z
s

i

g
n
i
t
t
e
B

i

o
n
s
a
C

i

s
e
n
h
c
a
M

o
g
n
B

i

y
r
e
t
t
o
L

62.1

59.2

56.0

53.2

50.2

47.5

(£bn)

70

60

50

40

30

20

10

0

Betting

State lotteries

Skill/Other Gaming/
Commercial Lotteries

Casino

Poker

Bingo

UK

Italy

ROI

8.6 16% 14% 33% 4% 32%

2018e 2019e 2020e 2021e 2022e 2023e

15.3

7% 1% 53% 3% 36%

1.0 40% 4% 25% 3% 28%

Global Online

Belgium Retail (Betting)

Belgium

1.1 16% 9% 33% 0% 42%

UK Retail (Betting & Gaming)

ROI Retail (Betting)

(GVC areas of operations highlighted in orange)

Italy Retail (Betting)

 
 
 
 
 
 
 
 
26

REGULATORY UPDATE

REGULATORY 
UPDATE

IN 2018, MORE THAN 90% OF 
GROUP REVENUE WAS GENERATED 
FROM REGULATED (INCLUDING 
THOSE IN THE PROCESS OF 
REGULATING) AND/OR TAXED 
MARKETS. BELOW WE HIGHLIGHT 
REGULATORY DEVELOPMENTS IN 
SOME OF OUR KEY MARKETS. 

Gaming is not only a highly regulated industry 
but it is also one in which regulation evolves 
rapidly. Good legislation can lead to more 
stable markets, encourage responsible 
operators to increase investment and enhance 
the customer experience and protection. 
Equally, poorly considered legislation can 
discourage responsible operators from 
investment and drive consumers into the 
hands of those with no regard for responsible 
gaming. Being a global operator we 
ultimately face both good and bad legislation. 
However, a common theme across nearly all 
markets are rising barriers to market entry, 
underpinning the Group’s strategy of scale, 
diversification and proprietary technology. 

The UK is the Group’s largest single market 
(2018: 57% of revenue) and in 2018 there 
were a number of significant regulatory 
developments that will impact the business 
in 2019 and beyond. In December of last 
year, the UK Government enacted legislation 
capping maximum stakes on machines in 
retail betting offices at £2. A reduction in max 
stakes to £2 was the base case scenario 
in the offer for Ladbrokes Coral. The new 
cap comes into force on 1 April 2019. 
Remote Gaming Duty in the UK will also  
rise to 21% from 15% on 1 April 2019. 

Australia (2018: 5% of revenue) saw the 
individual states confirm their respective 
point of consumption tax rates. The rates 
ranged from 8%-15%, with the blended rate 
for the Group being approximately 11.5%. 
Australia remains a strong growth market 
as sports betting shifts from land-based to 
online. Ladbrokes Australia has continued 
to grow market share and the acquisition of 
Neds International created a top three player 
in an increasingly consolidated market.

Italy (2018: 8% of revenue) saw a new 
Government introduce significant restrictions 
around the marketing of gaming and betting 
products, to be fully implemented by 1 July 
2019. Whilst the scale of the restrictions are 
not desirable, our Italian business benefits 
from a multi-channel approach and the 
presence of over 850 branded retail outlets. 
Italy is a market with good demand for gaming 
and betting products and we don’t expect 
this to materially change, although smaller 
operators are likely to find it increasingly 
difficult to compete. Therefore, as one of 
the leading players we expect to accelerate 
market share gains. Gaming taxes in Italy were 
increased as of 1 January 2019, with online 
sports moving to 24% (22%), retail sports 20% 
(18%) and online gaming 25% (20%).

In Brazil legislation passed late in the year that 
will for the first time create a fully regulated 
sports betting market both offline and online. 
The legislation is likely to take 2-4 years to fully 
implement. A regulated and sensibly taxed 
market is an exciting prospect for consumers 
and operators alike.

During 2018, Spain reduced online gaming tax 
to 20% of gross gaming revenue from 25%.

In Belgium VAT was removed from online 
gaming revenues. 

GVC Holdings PLC | Annual Report 2018

2018 TOTAL INTERACTIVE 
GROSS GAMING REVENUE

£40BN

UNITED KINGDOM

GERMANY

FRANCE

ITALY

SWEDEN

IRELAND

SPAIN

DENMARK

BELGIUM

GREECE

NETHERLANDS

CZECH REPUBLIC

AUSTRIA

NEW JERSEY

PENNSYLVANIA

PORTUGAL

ROMANIA

BULGARIA

In 2018, the Group was also awarded an 
online licence in the newly regulated Swedish 
market. Subsequently bwin and PartyPoker 
were launched under the new licences on 
1 January 2019 (the first day the new licences 
became active).

New regulation in Switzerland means that 
from the 1st January 2019, only licensed 
lotteries will be able to offer sports betting 
in the country, whilst online gaming licences 
will only be available to land-based casinos. 

Undoubtedly the most exciting development 
in 2018 was the Supreme Court decision in 
the US to repeal PASPA, all enabling states 
to regulate sports betting for the first time. 
This development could lead to the creation 
of the largest regulated online sports betting 
market in the world. Through the joint 
venture (Roar) with MGM Resorts, GVC has 
positioned itself to be a major player in the 
US. More detail on the US opportunity can 
be found on pages 16 and 17.

Source: Market data H2 Gambling Capital.

27

6,724
2,243
1,539
1,485
1,045
932
772
619
477
333
306
304
294
246
240
212
84
77

28

BUSINESS MODEL

HOW WE  
CREATE VALUE 

WHAT WE NEED

BRANDS

Our brands are amongst the most 
popular in the industry.
+ Read more on page 14.
PEOPLE
We have been successful in attracting 
the brightest and the best from within 
and beyond the gaming industry.
+ Read more on page 46.
TECHNOLOGY
We operate a unique proprietary 
technology platform that sets us apart 
from our competitors and allows us  
to control our product development.
+ Read more on page 32.
RELATIONSHIPS
We are partnered with the best and 
most innovative companies around  
the world. 
+ Read more on page 16.
SCALE
We have the scale and diversity required 
to succeed across multiple products  
and territories.
+ Read more on page 4.
FINANCIALS
Our excellent financial performance, 
provides a flexible base from which  
to invest and succeed.
+ Read more on page 34.

GVC Holdings PLC | Annual Report 2018

WHAT WE DO

 BRAND EXPERIENCE

MARKETING

GREAT FAMILY  
OF BRANDS

+ Read more  
on page 5

BEST IN CLASS  
GAMBLING 
EXPERIENCE

RESPONSIBLE 
GAMBLING

+ Read more  
on page 44

STRONG, EFFECTIVE 
MARKETING

We leverage the popularity  
of our brands through sophisticated 
CRM systems and the expertise 
of our marketeers.

OUR PROPRIETARY  
TECHNOLOGY PLATFORM

01001001000010000101000110010100010100100000100100110100010010010011001000100001010101111101101001010001001110
10111110110101010010011101010011100001000111100000110001110000111001010011000010101011111011101010010010001110110100111
0111010101001001110101001110001000111100000110011100001110101000100000101011011111011010101000100111010110011100
0100000101000110010100101001000001001001101001001000100110010001000001010100111110110101010001001110101000111000
10110100100111010100111000100111110000111001110001110010010101111110110101010010001110010100011100001001111100001
0100011101010011100010011110000111001111000111010100010000010100101111101100101010001001111010010011110001000111100
1000011001010010100100001001011001001000100100010010010000010110101111101110101011001001110110100111000110011110
011100101001010010000100101101001001001001000100110000101010011111001101010100110011110101000111000010011110000

 
 
 
 
 
 
29

THE VALUE WE CREATE

FINANCIAL
POSITIVE RETURNS
Everything we do is ultimately 
focused on delivering value  
to our shareholders.
+ Read more on page 54.
DIVIDENDS
We are committed to rewarding our 
shareholders with a progressive 
dividend policy.
+ Read more on page 55.

NON-FINANCIAL
GREAT PLACE TO WORK
We aim to be a destination employer, 
attracting the best talent.
+ Read more on page 46. 
BEST GAMBLING EXPERIENCE
We are focused on delivering our 
customers a great product.
+ Read more on page 10.
RESPONSIBLE GAMBLING
We are committed to providing 
a safe and secure environment 
for our customers to play in.
+ Read more on page 44.
COMMUNITY ACTIVITY
We actively support the communities 
in which we operate.
+ Read more on page 48.

CHANNEL

MAXIMISE REVENUE

ONLINE
19

INTERNATIONAL  
BRANDS 
+ Read more  
on page 14

EFFECTIVE  
MULTI-CHANNEL OFFER

RETAIL
7,000+

SHOPS & OUTLETS  
WORLDWIDE
+ Read more 
on page 38

I

I

S
G
N
N
N
W
&
S
E
S
U
N
O
B
–

S
E
L
A
S
F
O
T
S
O
C
–

G
N
I
T
E
K
R
A
M
D
N
A

S
E
S
N
E
P
X
E
N
M
D
A
–

I

S
T
E
B
D
N
A
S
R
E
G
A
W
£

R
G
N
M
£
=

I

N
O
I
T
U
B
R
T
N
O
C
M
£
=

I

G
N
Y
L
R
E
D
N
U
M
 £
=

A
D
T
I
B
E

010011100010011110000101001000010000101000110010100101001000010010110100100100100100100100001010
000100111100001100101010010000100001010001100101001010010000100101101001001001001001001000010101011111
0010011110000110010101001000010000101000110010100101001000010010110100100100100100100100101001000
01001111000010100100001000010100011001010010100100001001011010010010010010010010000101010111110110
11001010100100001000010100011001010010100100001001011010010010010010010010000101010111110110101010
0001100101010010000100001010001100101001010010000100101101001001001001001001000010100100001000010
00001010010000100001010001100101001010010000100101101001001001001001001000010101011111011110101010
01010010000100001010001100101001010010000100101101001001001001001001000010101011111011010101001001

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
30

VISION AND STRATEGY

VISION AND  
STRATEGY

Our strategy is to increase our scale and international 
diversification through leveraging our proven 
proprietary technology, established brands and high 
quality personnel. In an increasingly competitive and 
regulated industry, we believe scale and diversification 
will enable us to continue to create shareholder value 
through capital and income growth.

VISION

TO BE THE WORLD’S LARGEST SPORTS BETTING 
AND GAMING BUSINESS

STRATEGIC  
IMPERATIVES

GOALS

BUILD SCALE

EXTEND
GEOGRAPHIC 
DIVERSIFICATION

ORGANIC GROWTH

M&A

KEY ENABLERS

TECHNOLOGY

BRANDS

PRODUCTS

MARKETING

PEOPLE

VALUES

A PASSION FOR DELIVERING SUPERIOR CUSTOMER 
EXPERIENCE AND A TOTAL COMMITMENT TO SOCIAL 
RESPONSIBILITY AND SAFER GAMBLING

GVC Holdings PLC | Annual Report 2018

KPIs

31

MEASURING 
OUR SUCCESS

Our key performance indicators used to assess the 
performance of the business include; Net Gaming 
Revenue (revenue before deducting VAT); Contribution 
(revenue less betting taxes, payment service provider 
fees, software royalties, revenue share and marketing 
costs); Underlying EBITDA (earnings before interest, 
taxation, depreciation, amortisation, share based 
payments, joint venture, separately disclosed items). 

The charts show the performance of the Group against 
these measures on a proforma basis, as if the current 
Group, post the acquisition of Ladbrokes Coral Group 
plc, had existed since 1 Jan 2017. The results of 
Crystalbet and Neds International are included from 
the date of acquisition (11 April 2018 and 28 November 
2018 respectively) and the results of Kalixa are excluded 
from the date of disposal (31 May 2017). 

NGR*

(£m)
3,500

3,000

2,500

2,000

1,500

1,000

500

0

CONTRIBUTION

Online 1,915.1

UK Retail 1,328

European Retail 278.8

Other 53.1

(£m)
2,000

1,500

1,000

500

0

2016

2017

2018

2016

2017

2018

UNDERLYING EBITDA**

SPORTS WAGERS

(£m)
800

600

400

200

0

-100

Online 485.7

UK Retail 251.7 

European Retail 65.4

Other 3.1

Corporate -50.6

(£m)
15,000

12,000

9,000

6,000

3,000

0

2016

2017

2018

2016

2017

2018

Online 816.4

UK Retail 948.3

European Retail 138.0

Other 37.1

Online 10,251.4

UK Retail 3,084.5

European Retail 1,571.4

*  excluding internal revenue elimination.
**  excluding corporate costs.

32

TECHNOLOGY PLATFORM

PROVEN TECHNOLOGY 
PLATFORM

Our market-leading proprietary technology supports our 
strategic ambition. It enables us to continue to drive product 
development without relying on third parties and to enter 
new markets and/or adapt to regulatory changes. It ensures 
we offer our customers distinct, best in class products 
and services.

Our technology also has proven scalability in terms of both 
geographic diversification and volume. This give us flexibility 
when it comes to organic expansion, but it also presents the 
opportunity for substantial value creation through M&A such 
as the recent Ladbrokes Coral acquisition.

CS

CMS

I

S
T
N
O
P
H
C
U
O
T
R
E
M
O
T
S
U
C

TRANSLATION

CAMPAIGNS

SOCIAL

COMMON SERVICES

IOT

MOBILE

TABLET

DESKTOP

ONLINE DISTRIBUTION CHANNELS

RACE

PREMATCH

LIVE

SPORTS
BOOKMAKING

RING

GAMES

GAMES

CASH

BINGO

POKER
TOURNAMENT 
MGMT

CASINO
VENDOR  
INTEGRATION

GAMING PRODUCTS

COMMON

RISK

WALLET 
PLAYER PROFILE
ACCOUNT

CASHIER

POST PROCESSING/BUSINESS INTELLIGENCE

BONUS
PROMOTION
LOYALTY
SOCIAL
REWARDS

CRM SERVICES

ONLINE MARKETING
AFFILIATES

ACQUISITION 
SERVICES

MAIL 
NOTIFICATION
MESSAGING

PRODUCT 
INTEGRATION

PARTNER 
INTEGRATION

KYC
BLACKLISTS 
COFFRE FORT
AAMS
REPORTS

REPORTING

PLATFORM SERVICES

REGULATION

GVC Holdings PLC | Annual Report 2018

I

S
E
C
V
R
E
S
N
O
I
T
A
R
G
E
T
N

I

 
 
 
BUSINESS REVIEW

33

BUSINESS 
REVIEW

FINANCIAL RESULTS AND THE USE 
OF NON-GAAP MEASURES 

The reported statutory results for the year ended 31 December 
2018 reflect the acquisition of Ladbrokes Coral Group which took 
place at the close of business on 28 March 2018 and therefore 
include the results of the Ladbrokes Coral Group from that date 
only. As such, 2017 reflects the trading for GVC Holdings PLC only 
as this was prior to acquisition of the Ladbrokes Coral Group.

In order to aid the comparison of year-on-year results, the Directors 
have deemed it appropriate to provide and analyse proforma results 
for the combined Group as if it had existed from 1 January 2017. 
Given the changes in capital structure arising from the acquisition of 
the Ladbrokes Coral Group, the historical interest, tax and dividend 
charges are not deemed to be meaningful. As a result, proforma 
results have only been provided down to operating profit. 

Proforma results exclude the results of the Turkish business 
which was discontinued during 2017 and the 360 shops that the 
Ladbrokes Coral Group was required to divest on the merger of 
Ladbrokes and Coral. As a result of IFRS 3 requirements to fair 
value acquired businesses, proforma depreciation and amortisation 
charges for the year ended 31 December 2017 and the first 
3 months of 2018 may not be comparable with those arising post 
the acquisition. Therefore, the Directors believe that the provision of 
underlying EBITDA within the proforma and segmental information, 
is appropriate as it aids the comparability of “underlying” profit 
whilst the IFRS 3 impact on depreciation and amortisation 
annualises. Contribution, which represents gross profit less 
marketing cost, is a key measure used by the Group in assessing 
the Online business. Like-for-like is a measure used in UK Retail to 
measure performance of the shops that have been open in both 
2017 and 2018. Both are industry-standard measures. 

The Group operates through 
five segments: 

Online

UK Retail

European Retail

Other

Corporate

34

BUSINESS REVIEW CONTINUED

BUSINESS REVIEW 
CONTINUED

The tables below reconcile the reported results to the proforma information for FY 2018 and FY 2017, the latter of which was previously reported 
in Euros rather than the Group’s new reporting currency which is GBP.

2018 results1

Net gaming revenue

Revenue

Gross profit

Contribution

Underlying EBITDA
Share based payments
Underlying depreciation and amortisation
Share of JV income

Underlying group operating profit

2017 results1

Net gaming revenue

Revenue

Gross profit

Contribution

Underlying EBITDA
Share based payments
Underlying depreciation & amortisation7
Share of JV income

Underlying group operating profit

Reported 
underlying 
results

Ladbrokes 
Coral  
trading pre
acquisition2

Proforma 
results 
(unaudited)

2,979.5

2,935.2

2,004.2

1,598.8

640.8
(10.7)
(117.7)
8.4

520.8

591.9

588.4

400.2

341.0

114.5
(1.0)
(24.0)
(0.2)

89.3

3,571.4

3,523.6

2,404.4

1,939.8

755.3
(11.7)
(141.7)
8.2

610.1

Previously 
reported
results in EUR3

Restated 
reported

results4,5

Ladbrokes 
Coral 
trading pre
acquisition6

Proforma 
results 
(unaudited)

925.6

896.1

652.7

454.4

239.5
(17.7)
(30.0)
0.1

191.9

815.9

789.9

575.3

400.7

211.3
(15.5)
(26.7)
0.1

169.2

2,472.2

2,457.7

1,681.0

1,472.1

455.2
(5.2)
(110.3)
5.2

344.9

3,288.1

3,247.6

2,256.3

1,872.8

666.5
(20.7)
(137.0)
5.3

514.1

Notes
1.  Excludes the impact of separately disclosed items.
2.  Represents the trading results for the Ladbrokes Coral Group plc for the period 1 January 2018 to 28 March 2018 pre separately disclosed items.
3.  Includes a gross profit figure not previously reported. 
4.  Translated at a rate of GBP1.00:EUR1.13.
5.  Excludes the results of the Turkish business included in the 2017 reported figures but now classified as discontinued.
6.  Represents the trading results for the Ladbrokes Coral Group plc for the year ended 31 December 2017 pre separately disclosed items and excluding the 360 shops that the Ladbrokes 

Coral Group was required to sell as part of the merger of Ladbrokes PLC and the Coral Group. 

7.  Depreciation and amortisation previously reported included amortisation of acquired intangibles of €121.0m which are now classified separately within the income statement.

GVC Holdings PLC | Annual Report 2018

BUSINESS REVIEW 
GROUP

35

The Group operates through five segments; Online, UK Retail, European Retail, Other and Corporate.

Group

Year ended 31 December

NGR
VAT/GST

Revenue
Gross profit
Contribution
Operating costs
Underlying EBITDA4,6
Share based payments
Underlying depreciation 
and amortisation
Share of JV income

Underlying operating profit5

Reported results1

Proforma results2

2018
£m

2,979.5
(44.3)

2,935.2
2,004.2
1,598.8
(958.0)
640.8
(10.7)

(117.7)
8.4

520.8

2017
£m

815.9
(26.0)

789.9
575.3
400.7
(189.4)
211.3
(15.5)

(26.7)
0.1

169.2

Change
%

265%
(70%)

272%
248%
299%
(406%)
203%
31%

(341%)
n/m

208%

2018
£m

3,571.4
(47.8)

3,523.6
2,404.4
1,939.8
(1,184.5)
755.3
(11.7)

(141.7)
8.2

610.1

2017
£m

3,288.1
(40.5)

3,247.6
2,256.3
1,872.8
(1,206.3)
666.5
(20.7)

(137.0)
5.3

514.1

Change
%

9%
(18%)

8%
7%
4%
2%
13%
43%

(3%)
55%

19%

Constant
 currency3
%

9%
(21%)

9%

Notes
1.  2018 and 2017 reported results reflect the acquisition of the Ladbrokes Coral Group plc on 28 March 2018.
2.  The Group’s proforma results are unaudited and presented as if the current Group, post the acquisition of Ladbrokes Coral Group plc, had existed since 1 January 2017. As such, 
it excludes the results of the Turkish business which was discontinued during 2017 and the 360 shops that the Ladbrokes Coral Group plc was required to divest on the merger 
of Ladbrokes PLC and the Coral Group. The results of Crystalbet and Neds are included from the dates of acquisition (11 April 2018 and 28 November 2018 respectively) and the 
results of Kalixa are excluded from the date of disposal (31 May 2017). 

3.  Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2018 exchange rates.
4.  Stated pre separately disclosed items and shared based payments.
5.  Stated pre separately disclosed items.
6.  Statutory administrative costs represent marketing, operating costs, share based payments and depreciation and amortisation.

Reported results1
Revenue increased by 272% to £2,935.2m and underlying EBITDA4 increased by 203% to £640.8m reflecting both the continued growth in the 
legacy GVC business and the impact of the nine months of trading for the Ladbrokes Coral business post acquisition. Underlying operating profit5 
of £520.8m was 208% ahead of last year and operating profit post separately disclosed items of £67.3m was £71.7m ahead of 2017.

Proforma results2
Revenue of £3,523.6m was 8% ahead of last year driven by a strong performance in Online and European Retail. The World Cup contributed 
£64.1m of NGR pre-substitution. Operating costs were 2% lower driven by good cost control, the delivery of synergies from the merger of 
Ladbrokes and Coral and shop closures in UK Retail, resulting in underlying EBITDA4 increasing by 13% to £755.3m. Share based payments were 
43% lower than last year helping underlying operating profit5 increase by 19% to £610.1m, with underlying operating profit5 margin improving from 
15.6% to 17.1%.

36

BUSINESS REVIEW CONTINUED

BUSINESS REVIEW 
ONLINE

Online

Year ended 31 December

Sports wagers
Sports brands
Games brands

Total Sports wagers
Sports margin
Sports brands
Games brands
Sports brands NGR

Sports NGR
Games NGR

Games brands NGR

Sports NGR
Games NGR

B2B NGR

Total NGR
VAT/GST

Revenue
Gross profit

Contribution
Contribution margin
Operating costs
Underlying EBITDA4
Share based payments
Underlying depreciation 
and amortisation
Share of JV income

Underlying operating profit5

Reported results1

2017
£m

Change
%

3,336.8
61.5

3,398.3

10.8%
8.3%

292.0
293.1

585.1

4.2
197.4

201.6
14.5

801.2
(26.0)

775.2
571.1

399.0
49.8%
(161.5)
237.5
(4.8)

(26.7)
0.1

206.1

163%
13%

161%

(0.2pp)
1.5pp

148%
118%

133%

45%
62%

61%
61%

114%
(70%)

115%
99%

86%
(6.4pp)
(85%)
87%
50%

(165%)
700%

80%

2018
£m

10,182.1
69.3

10,251.4

10.5%
9.8%

829.3
710.4

1,539.7

6.1
345.3

351.4
24.0

1,915.1
(47.8)

1,867.3
1,265.0

816.4
42.6%

(330.7)
485.7
(2.8)

(82.2)
0.5

401.2

2018
£m

8,783.7
69.3

8,853.0

10.6%
9.8%

725.2
638.8

1,364.0

6.1
319.3

325.4
23.3

1,712.7
(44.3)

1,668.4
1,134.9

742.8
43.4%

(299.4)
443.4
(2.4)

(70.7)
0.8

371.1

Proforma results2

2017
£m

Change
%

Constant
currency3
%

14%
14%

14%

0.4pp
1.5pp

19%
25%

22%

47%
16%

16%
18%

21%
(21%)

21%

9,035.5
61.5

9,097.0

10.1%
8.3%

708.3
570.1

1,278.4

4.2
299.8

304.0
20.4

1,602.8
(40.5)

1,562.3
1,083.8

717.9
44.8%
(311.0)
406.9
(6.2)

(67.9)
0.1

332.9

13%
13%

13%

0.4pp
1.5pp

17%
25%

20%

45%
15%

16%
18%

19%
(18%)

20%
17%

14%
(2.2pp)
(6%)
19%
55%

(21%)
400%

21%

Notes
1.  2018 and 2017 reported results reflect the acquisition of the Ladbrokes Coral Group plc on 28 March 2018.
2.  The Group’s proforma results are unaudited and presented as if the current Group, post the acquisition of Ladbrokes Coral Group plc, had existed since 1 January 2017. As such, 
it excludes the results of the Turkish business which was discontinued during 2017 and the 360 shops that the Ladbrokes Coral Group plc was required to divest on the merger 
of Ladbrokes PLC and the Coral Group. The results of Crystalbet and Neds are included from the dates of acquisition (11 April 2018 and 28 November 2018 respectively) and the 
results of Kalixa are excluded from the date of disposal (31 May 2017). 

3.  Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2018 exchange rates.
4.  Stated pre separately disclosed items and shared based payments.
5.  Stated pre separately disclosed items.

GVC Holdings PLC | Annual Report 2018

37

Games brands NGR was 16% ahead, driven by partypoker NGR 
growth of 40%, Gala brands NGR growth of 11% and GVC casino 
brands NGR growth of 14%. Partypoker continues to benefit from the 
investment in live-events, pooled liquidity in France and Spain and 
ongoing user-experience enhancements. Improved customer journeys 
and bonus optimisation, combined with the high profile sponsorship 
of “The Chase” underpinned the strong growth in the Gala brands, 
while targeted new gaming content and more personalised customer 
experiences were key in delivering growth in the GVC casino brands. 
The Foxy bingo brand migrated to the proprietary bingo platform in 
November, and post-migration performance has been positive. 

Contribution margin of 42.6% was down 2.2pp, driven by increased 
taxes in the UK (POCT applied to gaming gross gaming revenue from 
October 2017) and Australian POCT (Queensland and South Australia), 
the recording in cost of sales of some payment processing costs that 
were previously recorded in operating costs prior to the disposal of 
Kalixa, and increased marketing investment in Q4.

Operating costs were 6% higher than the prior year reflecting growth 
in the business, investment in IT and inclusion of Crystalbet costs, 
partially offset by the delivery of Ladbrokes Coral merger synergies.

Outlook

The continued growth in the business demonstrates the 
effectiveness of the GVC online operating model – leveraging the 
Group’s leading proprietary technology and product development 
capability, combined with central marketing expertise alongside 
local operational execution. As the integration of the Ladbrokes 
Coral business continues, the sharing of “best-of-both” 
operational practice will accelerate, alongside the pooling of both 
sports and gaming products across brands, starting with the 
deployment of the full Ladbrokes Coral and GVC gaming product 
ranges across all brands in the first half of 2019. With the good 
momentum in the business continuing into 2019, we are confident 
in our target of double-digit online NGR growth.

Reported results1
On a reported basis, revenue of £1,668.4m was 115% ahead of last 
year and underlying EBITDA4 of £443.4m was 87% ahead reflecting 
continued growth in the legacy GVC business and the reporting period 
containing nine months of trading of the Ladbrokes Coral Group post 
acquisition. Underlying operating profit5 of £371.1m was 80% ahead of 
2017, and an operating loss post separately disclosed items of £132.4m 
was £230.2m lower than last year.

Proforma results2
Online growth was very strong with NGR 19% ahead (cc +21%) driven 
by good underlying growth in all material markets and also by a positive 
World Cup. Underlying EBITDA4 of £485.7m was 19% ahead and 
underlying operating profit of £401.2m was 21% ahead. 

Sports brands NGR was 20% ahead (cc +22%) of last year with sports 
brands sports NGR 17% ahead (cc +19%). Sports wagers were 13% up 
(cc +14%) and sports gross win margin of 10.5% was 0.4pp ahead of 
last year. 

Legacy GVC sports brands NGR was 27% ahead with strong growth 
across all major territories including Germany, Italy and Brazil, 
benefiting from new sports product, a strong pipeline of new games, 
high levels of cross-sell and a successful World Cup. The bwin “Who 
Stole The Cup” World Cup marketing campaign featuring Maradona 
drove high levels of customer engagement into the second half of 
the year. The acquired Crystalbet business performed very well with 
NGR 61% ahead of last year, contributing 6.6pp to legacy GVC sports 
brands NGR growth. 

The acquired Ladbrokes Coral sports brands also performed well 
with NGR up 15%. In the UK, Coral.co.uk continued its strong 
performance with NGR up 16% helped by leading real-time CRM 
capability. Growth in Ladbrokes.com of 12% (H2 +17%) was particularly 
pleasing as the brand started to benefit from the corrective action 
taken by management in the prior year, including the application of a 
more Return-on-Investment driven marketing approach. New brand 
marketing for both Coral “The Smart Money’s on Coral” and Ladbrokes 
“Bettors of Britain”, launched ahead of the World Cup, helped drive 
volumes in the second half of the year. 

In Australia, Ladbrokes.com.au NGR was 17% ahead of last year 
on a constant currency basis, and continued to take market share. 
Sports wagers were 20% up, partly offset by sports gross win margin 
of 10.7% which was 0.5pp behind. The acquisition of the Neds online 
sports-betting business in November gives the Australian business 
additional scale, the ability to run a dual brand strategy and access to 
leading technology and people. 

In Italy, Eurobet.it NGR was 20% ahead with sports wagers up 11% and 
sports margins up 0.2pp. The Eurobet business enters 2019 ready to 
take market share, leveraging the Eurobet Retail multi-channel offering, 
ahead of the marketing restrictions that come into place in the second 
half of the year.

Overall sports brands gaming NGR was 25% ahead, with growth 
driven by new slots content, improved cross-sell, an expanded live 
casino offering and improved user-journeys.

38

BUSINESS REVIEW CONTINUED

BUSINESS REVIEW 
UK RETAIL

UK Retail

Year ended 31 December

OTC wagers
OTC margin
Sports NGR/Revenue
Machines NGR/Revenue

Total NGR/Revenue
Gross profit
Contribution
Contribution margin
Operating costs
Underlying EBITDA4
Share based payments
Underlying depreciation 
and amortisation
Share of JV income

Underlying operating profit5

2018
£m

2,372.2
17.8%
417.7
597.2

1,014.9
725.7
723.1
71.2%

(529.7)
193.4
(0.1)

(32.4)
–

160.9

Reported results1

2017
£m

Change
%

–
–
–
–

–
–
–
–
–
–
–

–
–

–

–
–
–
–

–
–
–
–
–
–
–

–
–

–

2018
£m

3,084.5
17.9%
547.3
780.7

1,328.0
952.2
948.3
71.4%

(696.6)
251.7
(0.3)

(40.2)
–

211.2

2017
£m

3,344.1
18.2%
601.8
789.3

1,391.1
1,007.4
997.6
71.7%
(741.0)
256.6
(1.6)

(55.2)
–

199.8

Proforma results2

Change
%

Constant
currency3
%

n/a
n/a
n/a
n/a

n/a

(8%)
(0.3pp)
(9%)
(1%)

(5%)
(5%)
(5%)
(0.3pp)
6%
(2%)
81%

27%
–

6%

Reported results1
On a reported basis, revenue was £1,014.9m and underlying EBITDA4 
was £193.4m reflecting the results for the nine months of trading of 
Ladbrokes Coral Group plc post acquisition. Underlying operating 
profit5 was £160.9m, and £110.4m after charging separately 
disclosed items. 

OTC gross win margin was 17.9% was 0.3pp behind last year. 
Horse racing gross win margins were 0.4pp ahead of last year with 
a positive Cheltenham broadly offset by the well-backed Tiger Roll 
winning the Grand National. Football gross win margin was 1.8pp 
behind, with the benefit of a good World Cup offset by the bookmaker-
friendly football results in Q4 2017.

Proforma results2
UK Retail like-for-like6 NGR was 3% behind last year and 5% behind on 
a total basis. Underlying EBITDA4 of £251.7m was 2% behind. A 27% 
reduction in underlying depreciation and amortisation as a result of an 
impairment in 2017 following the anticipated FOBT stakes restriction 
helped drive underlying operating profit5 6% ahead at £211.2m. 

OTC wagers were 8% behind last year and 6% behind on a like-for-
like basis, in line with longer term trends, with the positive impacts of 
the World Cup and a full year of horse racing content, offset by the 
negative impact of the prior year comparative period benefiting from 
wager-enhancing best-price guarantee offers. SSBT wagers continue 
to grow and now represent over 50% of football wagers.

Machines NGR was marginally ahead on a like-for-like6 basis and 1% 
behind on a total basis. Customer demand was undoubtedly adversely 
impacted by the negative coverage of FOBTs in the first half of the year. 
During the second half, new Equinox cabinets were rolled out across 
the estate. The new cabinets helped drive like-for-like6 Machines 
NGR 3% ahead in Q4. Importantly, the majority of this growth was 
driven by B3 content, which will not be impacted by the impending 
Triennial measures.

Our unique market-leading Connect and Grid multi-channel products 
are a core part of our Retail offering. Connect and Grid allow 
customers to sign-up online to Coral.co.uk and Ladbrokes.com, and 
seamlessly access their wallet across all products in-store and online. 
The Connect and Grid offerings are market leading and will be a major 
advantage in gaining market share post the B2 stakes restrictions 
in April.

Notes
1.  2018 and 2017 reported results reflect the acquisition of the Ladbrokes Coral Group plc on 28 March 2018.
2.  The Group’s proforma results are unaudited and presented as if the current Group, post the acquisition of Ladbrokes Coral Group plc, had existed since 1 January 2017. As such, it excludes 
the results of the Turkish business which was discontinued during 2017 and the 360 shops that the Ladbrokes Coral Group plc was required to divest on the merger of Ladbrokes PLC and 
the Coral Group. The results of Crystalbet and Neds are included from the dates of acquisition (11 April 2018 and 28 November 2018 respectively) and the results of Kalixa are excluded from 
the date of disposal (31 May 2017). 

3.  Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2018 exchange rates.
4.  Stated pre separately disclosed items and shared based payments.
5.  Stated pre separately disclosed items.
6.  UK Retail numbers are quoted on a LFL basis. During the year ended 31 December 2018 there was an average of 3,524 shops in the estate, compared to an average 

of 3,618 in the prior year.

GVC Holdings PLC | Annual Report 2018

39

Outlook

Following the conclusion of the Triennial Review into gaming 
machines stakes and prizes, the maximum stake on B2 content 
will be reduced to £2 on 1 April 2019. We anticipate that this will 
result in the closure of up to a thousand shops. Investment in 
new machines, new SSBTs and EPOS2, combined with the 
competitive advantage of our unique multi-channel offer, means 
the UK Retail business is in very good shape as it faces into the 
post Triennial world, and we are confident that both Ladbrokes 
and Coral will be market share winners.

During the year we invested over £20m in our new shop till system 
“EPOS2”. The benefits of this new system are wide ranging, including 
a more efficient and easier to use back-office process, consistency 
across the Ladbrokes and Coral estates, and the capability to 
implement some powerful responsible gambling measures, such 
as facial recognition, that will make tracking player behaviour and 
identifying excluded players much easier. At the end of December the 
EPOS2 system was live in over 80 shops, with the full roll-out due to 
complete during 2019. 

During the year we successfully trialled in-house developed SSBTs in 
11 shops. This footprint will be increased over time, complementing 
the existing BGT offering. Additionally, increased investment in new 
SSBT hardware will help ensure that revenue recapture from B2 players 
is maximised.

Contribution margin of 71.4% was 0.3pp lower than last year driven by 
a higher mix of machines NGR and also the recording of new revenue 
share based content costs in costs of sales.

Operating costs were 6% lower, driven by tight cost control, on-going 
shop closures and the delivery of synergies arising from the Ladbrokes 
Coral merger. During the year 95 shops were closed, and 3 shops were 
opened. At the end of the year there were 3,475 shops in the estate 
(2017: 3,567). 

40

BUSINESS REVIEW CONTINUED

BUSINESS REVIEW 
EUROPEAN RETAIL

European Retail

Year ended 31 December

OTC wagers
OTC margin
Sports NGR/Revenue
Other OTC NGR/Revenue
Machines NGR/Revenue

Total NGR/Revenue
Gross profit
Contribution
Contribution margin
Operating costs
Underlying EBITDA4
Share based payments
Underlying depreciation 
and amortisation
Share of JV income

Underlying operating profit5

2018
£m

1,216.4
17.3%
158.6
51.1
2.0

211.7
109.9
103.4
48.8%

(54.3)
49.1
(0.1)

(14.0)
2.7

37.7

Reported results1

2017
£m

Change
%

–
–
–
–
–

–
–
–
–
–
–
–

–
–

–

–
–
–
–
–

–
–
–
–
–
–
–

–
–

–

2018
£m

1,571.4
17.7%
210.2
66.0
2.6

278.8
145.7
138.0
49.5%

(72.6)
65.4
(0.1)

(18.3)
2.6

49.6

2017
£m

1,419.7
17.1%
182.7
55.8
2.4

240.9
125.1
120.8
50.1%
(72.2)
48.6
(0.1)

(12.2)
2.1

38.4

Proforma results2

Change
%

Constant
currency3
%

9%
0.6pp
13%
16%
6%

14%

11%
0.6pp
15%
18%
8%

16%
16%
14%
(0.6pp)
(1%)
35%
0%

(50%)
24%

29%

Notes
1.  2018 and 2017 reported results reflect the acquisition of the Ladbrokes Coral Group plc on 28 March 2018.
2.  The Group’s proforma results are unaudited and presented as if the current Group, post the acquisition of Ladbrokes Coral Group plc, had existed since 1 January 2017. As such, 
it excludes the results of the Turkish business which was discontinued during 2017 and the 360 shops that the Ladbrokes Coral Group plc was required to divest on the merger 
of Ladbrokes PLC and the Coral Group. The results of Crystalbet and Neds are included from the dates of acquisition (11 April 2018 and 28 November 2018 respectively) and the 
results of Kalixa are excluded from the date of disposal (31 May 2017). 

3.  Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2018 exchange rates.
4.  Stated pre separately disclosed items and shared based payments.
5.  Stated pre separately disclosed items.

Reported results1 
On a reported basis, revenue was £211.7m and underlying EBITDA4 
was £49.1m reflecting the results for the nine months of trading of 
Ladbrokes Coral Group plc post acquisition. Underlying operating 
profit5 was £37.7m and was £30.7m after charging separately 
disclosed items.

Contribution margin of 49.5% was 0.6pp lower than the prior year 
due to increased marketing investment in Italy ahead of advertising 
restrictions due to come into force in the second half of 2019. 
Operating costs were 1% higher with the increased costs from 
the enlarged estate in Ladbrokes Belgium largely offset by tight 
cost control.

Proforma results2
European Retail NGR of £278.8m was 16% ahead of last year (+14% 
cc). Underlying EBITDA4 of £65.4m was 35% ahead and underlying 
operating profit5 of £49.6m was 29% ahead.

OTC wagers were 11% ahead (+9% cc) driven by growth in Eurobet 
Italy where football wagers grew by 13%, the acquisition of 26 shops 
in Ladbrokes Belgium and the benefit of the World Cup. An OTC 
margin of 17.7% was 0.6pp ahead driven by football margins 1.6pp 
ahead. Other OTC growth of 18% (+16% cc) was primarily driven by 
growth in Virtual in Eurobet Italy and in Ladbrokes Belgium, where the 
legal framework for virtual betting was fully approved by the Belgium 
Government in May. 

As at 31 December 2018 there were a total of 1,677 outlets/shops. 
Italy 851 (2017: 845), Belgium shops 321, outlets 364 (2017: shops 299; 
outlets 244) and Ireland 141 (2017: 141). 

Outlook

In Italy, we will continue to invest in marketing in the first half of 
2019 preceding the full advertising restrictions that will come in 
to place from July. Eurobet’s brand visibility in the market, with 
over 850 Eurobet branded shops, and a leading multi-channel 
offering means we are very confident of gaining online market 
share post the advertising ban. In Belgium, we continue to look 
for opportunities to expand the estate through the acquisition 
of independent shops, the development of newsagent networks 
and through an increase in machines density. 

GVC Holdings PLC | Annual Report 2018

BUSINESS REVIEW 
OTHER/CORPORATE

41

Other

Year ended 31 December

NGR/Revenue

Gross profit
Contribution
Underlying EBITDA4
Share based payments
Underlying depreciation 
and amortisation
Share of JV income

Underlying operating profit5

Reported results1

Proforma results2

2018
£m

43.8

33.7
29.5
2.3
–

(0.4)
4.9

6.8

2017
£m

14.7

4.2
1.7
(6.0)
–

–
–

(6.0)

Change
%

198%

702%
1635%
138%
–

–
–

212%

2018
£m

53.1

41.5
37.1
3.1
–

(0.6)
5.1

7.6

2017
£m

56.7

40.0
36.5
(0.3)
(0.1)

(0.5)
3.1

2.2

Change
%

(6%)

4%
2%
1133%
100%

(20%)
65%

245%

Constant
currency3
%

(6%)

Reported Results1 
On a reported basis, NGR of £43.8m was 198% up on the prior year and underlying EBITDA4 of £2.3m was 138% up reflecting the sale of Kalixa 
in 2017 and the nine months of trading of Ladbrokes Coral post acquisition. Underlying operating profit5 of £6.8m was £12.8m ahead of 2017 and 
operating profit after charging separately disclosed items of £6.8m was £15.3m ahead. 

Proforma Results2
NGR of £53.1m was 6% behind last year due to the disposal of Kalixa in May 2017. Excluding Kalixa, NGR was 4% ahead, with growth in 
Intertrader financials (NGR +30%) partly offset by Telebet where NGR was 26% down. Underlying EBITDA4 of £3.1m was £3.4m ahead of last year 
and underlying operating profit5 of £7.6m was £5.4m ahead. 

Corporate

Year ended 31 December

Underlying EBITDA4
Share based payments
Underlying depreciation 
and amortisation
Share of JV income

Underlying operating profit5

Reported results1

Proforma results2

2018
£m

(47.4)
(8.1)

(0.2)
–

(55.7)

2017
£m

(20.2)
(10.7)

–
–

Change
%

(135%)
24%

–
–

(30.9)

(80%)

2018
£m

(50.6)
(8.5)

(0.4)
–

(59.5)

2017
£m

(45.3)
(12.7)

(1.2)
–

(59.2)

Change
%

(12%)
33%

67%
–

(1%)

Constant
currency3
%

Notes
1.  2018 and 2017 reported results reflect the acquisition of the Ladbrokes Coral Group plc on 28 March 2018.
2.  The Group’s proforma results are unaudited and presented as if the current Group, post the acquisition of Ladbrokes Coral Group plc, had existed since 1 January 2017. As such, 
it excludes the results of the Turkish business which was discontinued during 2017 and the 360 shops that the Ladbrokes Coral Group plc was required to divest on the merger 
of Ladbrokes PLC and the Coral Group. The results of Crystalbet and Neds are included from the dates of acquisition (11 April 2018 and 28 November 2018 respectively) and the 
results of Kalixa are excluded from the date of disposal (31 May 2017). 

3.  Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2018 exchange rates.
4.  Stated pre separately disclosed items and shared based payments.
5.  Stated pre separately disclosed items.

Reported results1
On a reported basis, Corporate costs of £47.4m were 135% higher than last year, and after share based payments and depreciation and 
amortisation, were £55.7m, an increase of 80% reflecting the inclusion of Ladbrokes Coral results post acquisition. After charging separately 
disclosed items operating profit of £51.8m was £145.5m ahead of 2017.

Proforma results2
On a proforma basis Corporate costs of £50.6m increased by £5.3m. The rise was driven by a one-off credit arising in the prior year and increased 
staff bonus costs, due to strong performance of the Group, partly offset by the synergies arising from the merger of Ladbrokes and Coral and the 
subsequent GVC acquisition of Ladbrokes Coral. After the cost of share based payments and depreciation and amortisation, total corporate costs 
were £59.5m, an increase of £0.3m driven by reduced share based payments following the vesting of a number of legacy schemes in 2017. 

42

CORPORATE SOCIAL RESPONSIBILITY

RESPONSIBLE 
GAMING

GVC CSR STRATEGY

FAIR PLAY

growing a global socially responsible and sustainable  
betting and gaming business

SAFER  
GAMBLING
P44

RESPONSIBLE  
EMPLOYER
P46

RESPONSIBLE  
COMMUNITIES 
& MARKETS
P48

UNDERSTANDING  
OUR IMPACT  
AND MINIMISING  
HARM

RESPONDING TO 
IMBALANCE

RESPONDING TO  
SOCIETAL NEEDS

REWARDING  
LEISURE EXPERIENCE

PROVIDING  
QUALITY EMPLOYMENT

POSITIVE  
ECONOMIC FOOTPRINT

BUILT ON RESPONSIBLE BUSINESS OPERATIONS

ETHICS

COMPLIANCE

H & S

SECURITY

ENVIRONMENT

DATA  
PROTECTION

AML/FRAUD

SUPPLIERS

GVC Holdings PLC | Annual Report 2018

AS ONE OF THE WORLD’S  
LARGEST AND MOST SUCCESSFUL 
BETTING AND GAMING 
COMPANIES, WE AIM TO MEET  
THE HIGHEST STANDARDS IN 
EVERYTHING WE DO, FROM  
THE WAY WE RUN OUR BUSINESS 
AND MANAGE OUR FINANCIAL 
AFFAIRS, TO HOW WE SUPPORT 
OUR PEOPLE, OUR CUSTOMERS 
AND THE COMMUNITIES WE  
WORK IN.

43

LONG-TERM RETURNS FOR OUR 
SHAREHOLDERS ARE FOUNDED  
ON PRINCIPLES OF INTEGRITY  
AND FAIR PLAY.”

Our approach

Some of those standards are legal 
requirements, but others simply depend on 
acting honestly, openly and with integrity. 
Ultimately, our success and our reputation 
depend on how we conduct ourselves both 
as individuals and as a business. We can only 
deliver short and long-term returns for our 
shareholders if our business is founded on 
principles of integrity and fair play.

Last year we developed a group-wide CSR 
strategy based on three important pillars for 
our business: providing a Safer Gambling 
environment, being a Responsible 
Employer, and enabling a positive impact on 
our communities and in the markets we serve 
– Responsible Communities & Markets. 
These three pillars are supported by our 
Responsible Business Operations, providing 
the day-to-day foundation on which we run 
our business.

The last few years have been extremely busy 
for GVC as the Company has transformed in 
size and scale. Our strategic M&A activity and 
exceptional financial performance have taken 
us from an AIM-listed company in 2014, with 
a market capitalisation of less than £285m 
and employee numbers in the low-hundreds, 
to FTSE 250 company valued at over £5bn, 
employing a workforce of more than 25,000  
at the end of 2018.

In Ladbrokes Coral, GVC acquired two of 
the most well established brands in the 
gaming industry. We have been working on 
uniting the group functions, exploring where 
best-practice can be shared between our 
brands and teams, and have made significant 
progress in the integration of the businesses 
(see pages 22 to 23).

The betting and gaming industry continues 
to face intense political and media pressure, 
particularly in the UK. The UK Government’s 
Triennial review has seen a cut to the 
maximum stake on B2 gaming machines from 
£100 to £2, while remote gaming duty has 
increased to 21%. As detailed on pages 20 
to 21 this will have a significant impact on the 
shape of our retail estate and will inevitably 
lead to significant shop closures.

Following the outcome of the Triennial 
review, there have been increasing calls for 
additional responsible gambling measures 
to be implemented online, and both the 

UK Government and the UK Gambling 
Commission expect the industry to step up 
its game in this area. We have embraced that 
challenge, launching our new global safer 
gambling strategy – Changing for the Bettor – 
in early 2019. The strategy comprises of seven 
pillars with tangible initiatives associated with 
each (see pages 18 to 19 for more details).

Our new CSR Governance structure has been 
developed and we have established the Board 
Corporate Social Responsibility Committee. 
This Committee provides guidance for 
the business on our CSR strategy, agrees 
targets and monitors our performance across 
the company. A Steering Group oversees 
implementation of the CSR strategy and will 
co-ordinate delivery across all operating units 
and central functions.

As part of our CSR programme, we keep 
abreast of developments in the responsible 
investment market and monitor the 
environmental, social and governance 
policies (“ESG”) and standards of our largest 
investors. We review their reports on GVC 
with interest and work hard to ensure that 
our CSR priorities and reporting reflect 
their expectations. 

In line with this process we have actively 
engaged with key ESG indices and are 
pleased to report that following respective 
annual reviews, GVC has been admitted 
to both the FTSE4Good and Dow Jones 
Sustainability Indices (DJSI). We are proud to 
have been awarded a Bronze Class distinction 
by RobecoSAM in recognition of our excellent 
sustainability performance. We will continue 
to engage with these and other ESG indices 
going forward.

In June 2018 we launched our new GVC Code 
of Conduct, summarising the standards, 
principles and policies that underpin GVC and 
what we expect from everyone who works 
for us or does business with us. The code 
outlines the Ten Guiding Principles on which 
we operate. The Code of Conduct is now 
being built into our employee induction and 
training processes to ensure all employees 
are fully aware of what is expected of them 
and what they, in return, can expect from 
the business.

44

CORPORATE SOCIAL RESPONSIBILITY CONTINUED

RESPONSIBLE GAMING CONTINUED 
SAFER GAMBLING

AT GVC, WE ARE COMMITTED  
TO BEING LEADERS IN SAFER 
GAMBLING PRACTICES. 
MAINTAINING A REPUTATION FOR 
FAIRNESS AND INTEGRITY AND 
STRENGTHENING OUR CUSTOMER 
FOCUS ARE ALL VITAL TO GROWING 
OUR BUSINESS.

To find out more about our approach  
to safer gambling visit our website:  
gvc-plc.com

GVC Holdings PLC | Annual Report 2018

Our approach to safer gambling ensures that 
we maintain best practice standards across 
the business and, where possible, the industry 
as a whole. GVC is fully aligned with the UK 
Gambling Commission’s principal objectives 
to ensure that gambling is;
 ≠ crime free;
 ≠ fair and open; and 
 ≠ children and vulnerable people  

are protected. 

As outlined on pages 18 to 19 we launched 
our Changing for the Bettor strategy 
in February 2019 to help us raise our 
standards further.

Providing an exciting and fair 
leisure experience
Gambling is an exciting adult leisure pursuit 
and we want our customers to enjoy betting 
and gaming with us. We have a globally 
diverse customer base, from all economic 
groups. At GVC, we are committed to offering 
the best customer experience, so we put 
customers at the heart of our business, 
providing them with an enjoyable, efficient, 
secure, fair and socially responsible service. 
Our employees are trained to support this 
commitment, and to check our performance, 
we continually seek the views of our 
customers and encourage feedback  
on our employees and services.

In our UK retail business, for example,  
we monitor customer satisfaction through 
feedback, complaints and independent audit 
as an integral part of our employee incentive 
and reward programmes. This has huge 
benefits for the business since we know 
that the higher scoring shops in terms of 
customer satisfaction also perform better 
in financial terms.

Promoting responsible 
gambling behaviours
We strive to keep our customers informed 
and able to control their gambling behaviour, 
by providing adequate information on how 
to gamble responsibly, regular messages 
about their spending history, and tools to 
help customers better control their activity, 
e.g. by setting limits on spend.

All of our customer facing colleagues are 
trained to promote responsible gambling 
behaviours, to intervene when they spot the 
signs of problem gambling and to support 
our customers when they run into difficulties. 
We undertake a central analysis of customer 
spending to spot signs of abnormal activity, 
and our digital algorithms and alerting systems 
help our teams to identify “at risk” behaviour.

In Q4 2018, we announced a multi-year 
agreement with EPIC Risk Management 
(EPIC), an independent gambling harm 
minimisation consultancy. In addition to 
extensive safer gambling training activities 
internally, the agreement includes the delivery 
of face-to-face gambling awareness and 
education programme for school children. 
Courses will be delivered to school children, 
across UK state schools, with the aim of 
enabling them to make more informed 
decisions around gambling upon reaching the 
age of 18. The two-year programme will be 
independently evaluated by academic experts.

2018 saw the number of self-exclusions more 
than doubling. We see this as an indicator 
that our systems are working and that 
awareness-levels around safer gambling are 
on the increase. The launch of GamStop, the 
UK national online self-exclusion scheme, 
also played a part in increasing the numbers. 
The number of customer interactions 
regarding problem gambling also increased 
significantly, as we unified our approach 
across the Group. GVC employees will 
always encourage individuals with a potential 
gambling problem to seek advice and further 
help from the various national gambling 
helplines, including GamCare in the UK,  
which we support

We continue to fund research into responsible 
gambling behaviours, doubling our donation to 
research, education and treatment on problem 
gambling to 0.2% of gross gaming revenue 
from 2019. As part of Changing for the Bettor 
strategy outlined above, we will be investing 
$5m into a new partnership with Harvard 
Medical School’s Division on Addiction 
over a five-year period. GVC will provide 
Harvard faculty at the Division with access to 
anonymised player data across a range of its 
brands, sports betting and gaming products

The research will be broad ranging, focusing 
on a number of areas including, but not 
limited to:
 ≠ Patterns of normal internet gambling 

behaviour

 ≠ Behavioural markers of gambling problems 
among internet players generally and on 
specific betting and game types

 ≠ Cross-product analyses
 ≠ Cross-brand analyses
 ≠ The effects of the expansion of gambling  

in new markets

Within this approach, researchers will seek 
to evaluate the effectiveness of algorithms 
used by GVC and other operators to detect 
at-risk behaviours, assess the effectiveness 
of intervention messaging and the impact 

of operator’s safer gambling tools. 
The research findings will be publicly available 
and, importantly, subject to academic 
peer review.

Where possible, we work with the rest of our 
industry on responsible gambling issues and 
are active participants of the Association of 
British Bookmakers (“ABB”), the European 
Gaming and Betting Association (“EGBA”) and 
the Remote Gambling Association (“RGA”).

In 2018 we also joined the US National 
Council on Problem Gambling’s (“NCPG”) 
President’s Circle. GVC has made a 
long-term commitment to NPGC, which 
is the world’s longest established NGO 
dedicated to addressing issues surrounding 
problem gambling.

Through its membership of the President’s 
Circle, GVC will support NCPG’s ability to 
promote responsible gaming behaviours 
and address areas of problem gambling. 
In addition, GVC will help to fund “The National 
Survey of Gambling in America”, a major new 
study which aims to identify the prevalence 
of gambling within the US and establish a 
baseline for the levels of problem gambling 
behaviour. Through the research it is hoped 
that all stakeholders will be able to gain a 
better understanding of the issue.

Ladbrokes and Coral were founding members 
of the UK industry self-regulatory body The 
Senet Group, to which GVC now belongs. 
This is an independent body set up to 
promote responsible gambling standards 
across the industry and share best practice

We support the Senet Group’s responsible 
gambling advertising campaigns and provided 
a further £735,000 in 2018 to support this. 
More than 80% of regular gamblers are aware 
of the “When the Fun Stops, Stop” campaign 
and more than 75% of players and the public 
at large are familiar with the key tips used in 
the campaign; to only gamble what you can 
afford, to set limits and not to chase losses.

In October 2018, we were a major supporter 
of the Industry Group of Responsible 
Gambling’s (“IGRG”) Responsible Gambling 
week, raising awareness amongst customers 
and the wider public about how to gamble 
responsibly, the tools that are available to keep 
gambling safe and fun, and where help and 
support are available for those who need it. 

This was also widely supported by our 
employees in all of our retail stores and offices. 

We also promote multiple harm minimisation 
initiatives through spending more than 
£2.5m in support of responsible gambling 
and gaming charities. These include in the 
UK, the Responsible Gambling Trust (now 
operating as GambleAware), GamCare, Young 
Gamblers Education Trust (YGAM), the UK 
National Problem Gambling Clinic, the Gordon 
Moody Association and other national gaming 
addiction and support charities in Austria, the 
Spielsuchthilfe Gemeinnuetziger Verein, and 
in Spain, FEREJ.

Keeping crime out of gambling
One of the important risks to the health of our 
employees and our customers are breaches 
of security on our premises, such as robbery 
and theft. We have invested heavily in CCTV 
across all of our estate, both to help reduce 
the number of incidents and to help protect 
employees and customers. Reducing crime 
and anti-social behaviour across our 
businesses remains a key priority for us.

Our efforts across our retail estate have, to 
date, been focused on monitoring customer 
conduct, defusing anti-social behaviour 
and avoiding potential machine damage. 
During 2018 we were pleased to see the 
number of robberies and robbery attempts 
decrease by a quarter across our UK 
retail estate.

GVC Group is committed to ensuring that 
money launderers, terrorists, those financing 
terrorism and other criminals, cannot launder 
the proceeds of crime through its products 
or services. We have scrutinised abnormal 
customer betting and gaming activities both 
in our shops and online in order to spot 
gambling related crime (such as fraud and 
money laundering). We have also continued 
to be vigilant and active on all matters relating 
to sporting integrity.

Our dedicated Anti-Money Laundering 
(AML) teams ensure compliance with AML 
and anti-terrorism financing legislation 
wherever we operate. We have established 
a comprehensive compliance programme, 
including detection and monitoring systems 
across all our business activities. All relevant 
staff are trained regularly in the GVC AML 
processes and procedures covering: what 

45

100%

The Dow Jones Sustainability Index gave GVC 
a maximum rating for our anti-crime policy 
and measures

-31%

Customer complaints for the combined Group 
fell by 31% in 2018

money laundering is and what incidents they 
may detect that could constitute money 
laundering within the GVC Group, to whom 
suspicious cases should be reported, the 
roles of Money Laundering Reporting Officers 
and AML Investigators. Where possible, we 
work in partnership with local authorities and 
other bodies to ensure gambling remains 
crime free. 

Our UK partners include Crimestoppers, the 
Association of Business Crime Partnerships 
and the Safe Bet Alliance (SBA). We also 
continue to support the SBA’s National 
Standards for Bookmakers.

Key performance indicators – measuring our performance in responsible gambling

Cash and in-kind contributions towards responsible gambling charities

Customer interactions regarding problem gambling

Customer complaints

Customer complaints which specifically relate to a gambling transaction

Self-exclusions made

Burglaries and burglary attempts

Shop robberies and robbery attempts

Street robberies

DJSI rating of our anti-crime policy and measures

2018
Group total¹

£2,506,000

1,124,079

13,503

2,771

334,765

127

163

9

100%

2017 
Group total¹

£2,334,777

2016
Group total1

£1,792,500

302,609

19,690

4,668

164,178

95

222*

14

100%

357,144

24,323

5,121

141,087

87

n/a

12

100%

1.  Proforma figures for both GVC and Ladbrokes Coral combined business for the relevant calendar year.
2.  Shop robberies and robbery attempts restated to reflect updated methodology that includes robbery attempts in addition to shop robberies.

46

CORPORATE SOCIAL RESPONSIBILITY CONTINUED

RESPONSIBLE GAMING CONTINUED 
RESPONSIBLE EMPLOYER

OUR  
PEOPLE  
PLAN

REWARD & 
RECOGNITION

OPERATING MODEL

PERFORMANCE 
DEVELOPMENT

RESOURCING

ENGAGED  
COLLEAGUES

COMMUNICATIONS

INDUCTION

NEXT ROLE TRAINING 
& DEVELOPMENT

CURRENT ROLE 
TRAINING & 
DEVELOPMENT

OUR PEOPLE ARE OUR GREATEST 
ASSET. WE AIM TO BE A 
DESTINATION EMPLOYER FOR 
TALENTED AND PASSIONATE 
INDIVIDUALS. AT GVC, WE NEED A 
HIGH LEVEL OF COMPETENCE 
ACROSS THE BUSINESS TO  
MEET OUR BUSINESS GOALS  
AND TO RESPOND TO THE EVER 
CHANGING MARKETS WE  
OPERATE IN.

GVC Holdings PLC | Annual Report 2018

We are an international business with more 
than 25,000 colleagues in 20 countries 
worldwide, 77% of whom are employed in 
Great Britain. We generate employment and 
tax revenue wherever we do business and in 
2018, GVC group paid a total of over £627m in 
wages, salaries and pension contributions.

Best practice employment standards 
and frameworks
The acquisition of Ladbrokes Coral, and the 
consequent 890% increase in employee 
numbers, has prompted us to review our 
workplace standards and policies across our 
global businesses. This work is ongoing, and 
we will be able to report further next year.

Our new GVC Code of (Conduct https://
gvc-plc.com/wp-content/uploads/2018/07/
CodeofConduct.pdf), summarises the 
standards, principles and policies that 
underpin the way we operate at GVC and 
what we expect from everyone who works for 
us or does business with us. This forms the 
backbone of our global employee framework 
and is consistent with the International 
Labour Organisation core labour standards 
and supports the Universal Declaration on 
Human Rights.

Throughout the past year we have begun the 
integration of the new people plan Ladbrokes 
Coral initiated as part of the Fit for the Future 
campaign (see pages 20 to 21). The people 
plan was designed to support our colleagues 

throughout their employee journey and help 
them develop and progress their careers:
 ≠ The first part of the plan is to ensure 

we have the right operating model, with 
everyone clear on roles and responsibilities.

 ≠ We will then focus on recruiting the right 

people into the business and ensure that all 
new starters get the right induction into the 
business and feel supported as they start 
their journey with us.

 ≠ We are concluding the roll-out of a two-day 
face to face induction programme to train all 
new shop colleagues on aspects of running 
our shops, serving our customers, important 
aspects of Health and Safety and their role 
in promoting responsible gambling.
 ≠ Our structured training programme, 

Foundations, will support our colleagues to 
be great in their roles, and our development 
programme, Advance, will help those that 
want to grow in their careers and move to 
their careers upwards.

 ≠ Communication is an important part of our 
plan, ensuring that the key messages reach 
our colleagues, so they are clear about their 
objectives and feel a part of GVC.

 ≠ We then focus on Performance 

Development, and creating a highly 
supportive, highly challenging environment 
where colleagues can shine.

47

 ≠ And finally, recognising and rewarding great 

performance.

Enabling a rewarding  
and inclusive environment
GVC is an inclusive, people-driven business. 
As our international operations grow, we 
recognise the need to identify, retain and 
promote talent from a variety of backgrounds. 
Whilst 49% of our employees across the 
business are female, only 22% are currently 
represented at the most senior levels. 
This represents an improvement of 13% since 
2016, but we recognise we still have work 
to do. 

In 2018 we launched our international Diversity 
and Inclusion (D&I) strategy, which outlines 
a 3-year roadmap towards a more inclusive 
business. We are initially focusing on gender 
equality and in March we established an 
internal global women’s network through 
our GVC intranet site. We have trained over 
250 of our senior leaders in understanding 

unconscious bias and inclusive leadership and 
in July we launched Horizon, our group-wide 
females in leadership programme. This will 
be supported in 2019 by a new mentoring 
programme, return to work initiatives, and a 
focus on encouraging more women into digital 
and technology roles.

This year we will also broaden the programme 
to address wider diversity characteristics such 
as ethnicity, sexual orientation and disability. 
We have also engaged our Ladbrokes Coral 
colleagues on HR policies and practices 
through a recent staff survey and held 
dedicated focus groups across offices in 
Gibraltar, Ireland and the UK. In 2019 we 
will be conducting a global all employee 
engagement survey. 

GVC is a flexible employer that enables people 
to work around their existing commitments. 
During 2018, over 42% of our UK colleagues 
chose to work part time, to accommodate 
childcare arrangements, studying or other 

25,000+

employees, our people are our greatest 
asset. We aim to be a destination employer 
for talented and passionate people. At 
GVC, we need a high level of competence 
across the business to meet our business 
goals and to respond to the ever changing 
markets we operate in.

personal responsibilities. At the start of 2019 
we began the roll-out of enhanced maternity 
and parental leave provisions. We will also be 
re-launching a programme of flexible working 
and encouraging new models of working in 
both our retail and digital businesses.

Key performance indicators – measuring our performance in responsible employment

Employees worldwide

Female employees¹

Proportion of female employees 

Part-time employees (GB only)

Proportion of part-time employees 

Median Hourly pay difference between male and female colleagues (Gender Pay Gap)2

Mean Hourly pay difference between male and female colleagues (Gender Pay Gap)2

Median bonus pay difference between male and female colleagues2

Mean bonus pay difference between male and female colleagues2

2018
Group total¹

2017 
Group total¹

2016 
Group total¹

25,541

12,422

49%

10,497

42%

2.9%

17.0%

25.0%

84.5%

26,413

12,883

49%

10,657

46%

2.5%3

15.5%3

25.0%3

75.0%3

28,556

12,946

45%

15,525

n/a

n/a

n/a

n/a

n/a

1.  Proforma figures for both GVC and Ladbrokes Coral combined businesses for the relevant calendar year.
2.  Disclosure includes all colleagues based in Great Britain employed as at 5 April 2018 by GVC Holdings PLC or its subsidiary employing entities.
3.  Disclosure includes all colleagues based in Great Britain employed in April 2017 by Coral Group Trading Ltd, Coral Racing Ltd (CRL), Ladbrokes Betting & Gaming Ltd (LBGL) 

and Ladbrokes Coral Group plc.

Gender Diversity – females as % of employees

GROUP BOARD
8

8

0
out of
8

1
out of
8

8

2
out of
8

SENIOR MANAGERS

107

127

130

9.7
out of 
107

21.0
out of 
127

28.0
out of 
130

ALL EMPLOYEES
28,556
26,413

12,946
out of
28,556

12,883
out of
26,413

25,541

12,422
out of
25,541

Male

Female

0%

13%

25%

9%

17%

22%

45% 49% 49%

2016

2017

2018

2016

2017

2018

2016

2017

2018

48

CORPORATE SOCIAL RESPONSIBILITY CONTINUED

RESPONSIBLE GAMING CONTINUED 
RESPONSIBLE COMMUNITIES & MARKETS

OUR IMPACT ON SOCIETY GOES 
BEYOND OUR COMMERCIAL 
OPERATIONS AND DEMONSTRATES 
OUR INTENTION TO BE A 
POWERFUL FORCE FOR GOOD IN 
THE COMMUNITIES IN WHICH WE 
OPERATE AND SERVE. GVC GROUP 
HAS OFFICES IN 20 COUNTRIES, 
SERVING CUSTOMERS AROUND 
THE WORLD.

We contribute to the local economy through 
employment and taxes, and by directly 
supporting the communities in which we 
are located. In the UK, Ladbrokes Coral is 
present in nearly every town and major city, 
representing 76% of our employment base. 
Although our markets are global, 90% of 
our employees are located across Europe, 
and it is there where we have the greatest 
economic impact.

Contributing to the economy by paying 
taxes and levies
During 2018 we paid around £949m in taxes 
and levies in 20 countries. Within our retail 
estate, the presence of bookmakers also 
has a positive economic impact on local high 
streets. For example, a survey by ESA Retail 
found that 89% of betting shop customers 
in the UK combine their trip with visits to 
other local businesses, and more than half 
of the respondents said they usually spend 
more than £10 in other local shops during 
these trips. Having said that, with millions 
of customers located around the world, 
our social responsibilities extend beyond 
the local communities where we have a 
physical presence.

Engaging with and investing  
in our local communities
By making both financial and pro bono 
contributions through employee involvement, 
our principal aim is to support the immediate 
and future needs of people around the world.

During 2018, more than £3.1m was donated 
by the GVC Group to numerous international 
charitable causes, including responsible 
gambling charities. As a part of this, over 
£119,000 was spent to help prevent crime and 
anti-social behaviour and support victims of 
crime in our communities.

Our GVC pro bono volunteering programme 
was originally set up in 2008 by bwin.party. 
All office-based employees are able to 
spend up to two full working days annually 
helping with projects in their local community. 
The programme has now become an integral 
part of staff development and employee 
engagement, with increasing employee 
participation rates year-on-year. 

In addition the Ladbrokes Coral Trust 
continues to grow and develop, having raised 
almost £10m for charities across the UK since 
its first inception in 2003. 

Key performance indicators – measuring our performance in communities and markets

Proforma Net gaming revenue (NGR)

Proforma Underlying EBITDA

Taxes paid2

Wages and salaries3

Cash and in-kind contributions towards responsible gambling charities

2018
Group total¹

2017 
Group total¹

2016 
Group total¹

£3,571.4m

£755.3m

£949m

£627.1m

£2.5m

£3,288m

£666.5m

£797m

£678.5m

£2.3m

£2,999m

£523.4m

n/a

n/a

£1.6m

1.  Proforma figures for both GVC and Ladbrokes Coral combined businesses for the relevant calendar year.
2.  Includes corporation tax, business rates, foreign tax, Machine Games Duty (MGD), Amusement Machine Licence Duty (AMLD), employers, National Insurance Contributions (NIC), VAT,  

and other duties and levies.

3.  Including pension contributions and share based payment costs.

GVC Holdings PLC | Annual Report 2018

49

At GVC we are committed to offering the 
best customer experience and so we put 
customers at the heart of our business.

A strategic partnership with 
SportsAid which will support 
both talented individuals and 
national sporting excellence 
programmes in the lead up  
to the next Olympics.

We donated £240,000 to GamStop,  
the national online self-exclusion scheme  
for UK gamblers.

We engage with and invest in our local 
communities and respond to local and 
national societal needs.

During 2018 we reviewed the impact of our 
operations in some of the key markets we 
serve, for example the UK and Germany, 
and have developed a new community 
investment strategy. The community 
investment strategy is backed by the launch 
of our GVC Community Fund, with £2m of 
seed funding to support charitable causes. 
Run and administered by the UK Community 
Foundation, the Fund will focus its financial 
support around the key themes of men’s 
health, grass roots sport and women’s sports. 
In addition, during 2018, GVC launched 
an ambitious three-year partnership with 
SportsAid to support the next generation of 
British athletes. The partnership will see 50 
of the country’s brightest sporting prospects 
receive direct funding, recognition and 
personal development opportunities annually. 
We have also made a commitment to support 
the German Athlete’s Association with an 
annual donation of €200,000.

£10M

raised for the Ladbrokes Coral Trust over 
15 years. This was originally founded in 2003 
and over the past 15 years has raised and 
distributed over £10 million to registered 
UK charities.

£2M

pledged for the new GVC Community Fund 
to support charitable causes. At GVC we are 
committed to contributing to the economy, the 
industry and the society in which we operate 
and where our customers are located.

50

CORPORATE SOCIAL RESPONSIBILITY CONTINUED

RESPONSIBLE GAMING CONTINUED 
RESPONSIBLE BUSINESS OPERATIONS

BEHAVING RESPONSIBLY IS A 
PRIORITY FOR GVC AND A RANGE 
OF RESPONSIBLE BUSINESS 
OPERATIONS UNDERPIN OUR CSR 
STRATEGY. THESE ACTIVITIES 
RANGE FROM REDUCING OUR 
ENVIRONMENTAL IMPACT TO 
SAFEGUARDING DATA PRIVACY. 
EACH OF THESE ACTIVITIES  
IS A FUNDAMENTAL BUILDING 
BLOCK OF A WELL-RUN BUSINESS 
AND SUPPORTS OUR LICENCE  
TO OPERATE.

Integrating our businesses
Since the acquisition, we have been working to 
integrate GVC’s responsible business approach 
with Ladbrokes Corals’. Capitalising on the 
opportunity to take learnings from both 
operations and create policies, processes 
and commitments to responsible business 
that work well across the new Group.

The first step was to develop a new Code of 
Conduct, released in June 2018. The Code 
lays out GVC’s commitments across key 
responsible business topics, like financial 
conduct and bribery and corruption, and 
articulating what actions employees need to 
take to support this. We will continue to build a 
transparent approach to responsible business 
as we develop an integrated whistleblowing 
code and supplier code during 2019.

Protecting our customers and keeping 
our data safe
Having effective data and information 
security systems in place is only a first step 
to protecting our customer and corporate 
information. Human behaviour can be the 
biggest threat to maintaining cyber security.

The new EU-wide General Data Protection 
Regulation (GDPR) came into force in 
May 2018. In the run-up to this date, we 
established a GDPR steering committee, led 
by the Group Director of Legal, Regulatory & 
Company Secretariat to focus our work and 
ensure compliance. Adhering to the new rules 

will be an ongoing effort on our part with our 
Technology Governance team continuously 
assessing the risks and controls around 
security and IT operations alongside the 
Internal Audit function. Training on GDPR and 
cyber risks was a big theme in 2018 and will 
continue to be so in 2019.

Financial Conduct
GVC aims to create the highest standards 
of financial conduct across the business, 
both through robust policies and systems 
and working to create a culture of responsibility. 
We run a suite of targeted training courses 
to help our employees spot money laundering 
and fraud in their day-to-day work, particularly 
for the UK retail business.

Through the Ladbrokes Coral business 
we have also taken a proactive approach 
to financial conduct. Working with the UK 
Government as part of a large multi-agency 
intelligence network, of partners sharing 
intelligence on organised crime (GAIN). 
Ladbrokes Coral was also a founding 
member of the Gambling Anti-Money 
Laundering Group (GAMLG), a UK industry 
collaboration in response to the 4th EU 
money laundering directive.

Key performance indicators – measuring our performance in our business operations

Whistle-blowing incidents reported and investigated

Employee accidents2

Employee reportable incidents2

Public accidents

Public reportable incidents

Energy (kWh)3

GHG emissions (tonnes CO2e)3/4

GGHG efficiency (tonnes CO2e per employee)

Water use (cubic metres)5

Waste (tonnes)5

2018
Group total¹

2017 
Group total¹

2016 
Group total¹

2

297

12

287

3

25

140

0

235

0

13

n/a

n/a

n/a

n/a

155,771,722

184,901,000

196,796,108

46,572

1.8

434,475

13,811

64,628

2.4

569,980

8,587

80,589

2.8

294,791

161

1.  Proforma figures for both GVC and Ladbrokes Coral combined businesses for the relevant calendar year.
2.  Employee health and safety data is for offices based in UK, Gibraltar and Vienna.
3.  Emissions from our global operations include those arising from our businesses in Austria, Belgium, Bulgaria, Gibraltar, India, Ireland, Italy, Spain, UK, Ukraine. This makes up 95% 

of our overall headcount.

4.  Based on UK Defra/BEIS greenhouse gas reporting; conversion factors 2017; except for overseas electricity conversion factors which are based on IEA/OECD CO2 emissions from fuel 
Combustion 2017. Includes Scope 1: Direct emissions from the combustion of fuel, and Scope 2: Indirect emissions from the purchase of electricity. Excluding fugitive emissions from 
refrigerants, which represent less than 2% of GHG emissions from our business operations.

5.  Waste and water data is sourced from our operations in Austria, Bulgaria, Gibraltar, India, UK, Ukraine. This makes up 85% of our overall headcount.

GVC Holdings PLC | Annual Report 2018

51

-15%

reduction in the Group’s greenhouse  
gas emissions on a per capita basis.

Sourcing responsibly and engaging 
with our suppliers

Modern slavery and human trafficking are 
on the increase, and slavery has become 
an important issue in several countries in 
which GVC operates. At GVC, we take this 
issue very seriously and prohibit all forms 
of slavery, both in our own organisation and 
in our supply chains. This is reinforced by 
our Codes of Conduct, our Environmental, 
Social, and Ethical Purchasing Policy, and will 
soon be explicitly referenced in all our terms 
of engagement for suppliers and business 
partners. We will publish our second Modern 
Slavery Statement in 2019, offering a more 
comprehensive report on progress than 
in 2018.

Although we have put in place steps to 
prevent modern slavery within our own 
business and supply chain, we believe that 
we are at a low risk due to the nature of our 
business and the skill levels required from our 
employees and business partners. GVC is an 
entertainment business, selling experiences 
rather than physical products. Our workforce 
is highly skilled, due to the technical and highly 
regulated nature of our offering, and we have 
a relatively small supply chain compared to 
other high street retail businesses. We do not 
use temporary labour in our shops or offices, 
and any temporary contractors at our head 
offices are highly skilled and vetted before 
being appointed.

Health, Safety, Security and 
Environmental management
Health, Safety, Security and Environmental 
management (HSSE) are important priorities for 
us. We are taking steps to encourage a positive 
health and safety culture throughout the 
business and to maintain a safe environment 
for our customers and colleagues.

Created in 2017, our HSSE policy and 
management framework is now integrated fully 
across GVC’s operations, supported by Group 
HSSE standards and performance targets.

The management system is based on a 
proactive and predictive risk approach where 
we can identify risks early, allowing us to make 
changes to our management system controls 
as needed.

The system enables us to:
 ≠ Protect the health, safety, well-being 

and security of our colleagues, suppliers 
and other persons who can be affected 
by our operations;

 ≠ Reduce our environmental impacts 
 ≠ Ensure that the GVC Group is compliant 

with legal and other requirements;

 ≠ Set and monitor performance targets related 

to HSSE performance; and

 ≠ Establish long-term partnerships with suppliers 

who share our commitment to HSSE.

Environment
GVC and Ladbrokes Coral have been monitoring 
and reducing our environmental impact over the 
long term. Historically the primary focus for both 
companies has been reducing their carbon 
footprint, which continues to be the most 
significant environmental impact across the 
Group. We also look at the wider environmental 
picture, monitoring and reducing water use and 
waste across our major offices and retail estate.

Going forward GVC, will continue to adopt low 
carbon technology, capture energy savings and 
reduce our emissions. We particularly focus on 
electricity and gas used on our premises and in 
our data centres, which together make up the 
bulk of our carbon footprint. Having established 
the baseline, we have a three-year target 
of reducing the Group’s greenhouse gas 
emissions on a per capita basis by 15%.

We have used the integration of Ladbrokes Coral 
businesses into GVC to identify opportunities 
for reducing our carbon footprint. Carbon 
reduction has been a long-term strategy for 
Ladbrokes Coral, having had emissions targets 
in place since 2008. At GVC we maintain the 
focus and have adopted a strategic approach 
to our scope 3 carbon emissions from external 
data centres. As part of the acquisition, we 
have started work on merging data centres, 
to unlock cost and carbon savings.

Scope 1 and 2 emissions chart
(Tonnes CO2e)

100,000

80,000

80,589

78,122

60,000

40,000

20,000

0

64,628

61,875

46,572

43,268

2,467

2,753

3,304

2016

2017

2018

Scope 1

Scope 2

52

CORPORATE SOCIAL RESPONSIBILITY CONTINUED

RESPONSIBLE GAMING CONTINUED 
OBJECTIVES FOR 2019

OUR OBJECTIVES FOR  
THE YEAR AHEAD ARE ALL 
ABOUT BUILDING A FIRM 
FOUNDATION FOR 
MAXIMISING OUR POSITIVE 
IMPACTS AND MAKING 
QUANTITATIVE 
COMMITMENTS IN  
FUTURE YEARS.

 0.2%

of UK GGR pledged to problem gambling 
research, education and treatment bodies.

£2M

funding for the GVC Community Fund.

strategic partnership supporting both  
talented individuals and national  
sporting excellence programmes.

GVC Holdings PLC | Annual Report 2018

Safer gambling
 ≠ Doubling the amount we donate to problem gambling research, education and 

treatment bodies to 0.2% of UK gross gaming revenue;

 ≠ Bedding-in our CSR governance and delivery structure, from the Board CSR Committee 

to operational teams;

 ≠ Starting the provision of safer gambling awareness and education programmes  

for school children through our partnership with EPIC;

 ≠ Establishing a unified, company-wide approach to responsible gaming and betting, 
including policies and standards, monitoring systems and training programmes;
 ≠ Building relationships with partner organisations across our markets of operation  

to jointly tackle key responsible gaming and betting issues, and understanding where 
further research is needed; 

 ≠ Pioneering new approaches to transparent reporting on responsible gaming  
and betting, developing robust metrics in partnership with our peers; and

 ≠ Developing our partnership with Harvard Medical School to better understand  

and reduce the potential for problem gambling behaviour through rigorous research.

Responsible employer
 ≠ Creating a “one GVC” culture across the company, harmonising policies and developing 

our employer proposition around a shared set of values and opportunities;

 ≠ Embedding and broadening our initiatives to continuously strive to make GVC an 

inclusive employer of choice where people can succeed and progress in a meritocracy; 
A company where “everyone is in the game”;

 ≠ Rolling out best practice benefits schemes to support employee wellbeing and achieve 

high levels of retention; and

 ≠ From April 2019, we will implement the UK Government legislation relating to FOBT 
limits. We are determined to implement these difficult and unprecedented changes 
by treating our colleagues with integrity. We also aim to retain our best people in the 
business. To do this we are actively involving our people through frequent employee 
forums, nationally and regionally, across our retail business.

Responsible communities and markets
 ≠ Launching the GVC Community Fund with £2m of seed funding, which will be used  

to invest in our communities and support local initiatives that matter to our customers 
and employees; 

 ≠ Implementing the strategic partnership with SportsAid which will support both talented 
individuals and national sporting excellence programmes in the lead up to the next 
Olympics; and

 ≠ Naming two multi-year strategic partners for the Ladbrokes Coral Charitable Trust,  
who we will support through fundraising across our estate of UK bookmaking shops.

Responsible business operations
 ≠ Identifying further key actions to reduce our greenhouse gas emissions footprint;
 ≠ Launching company-wide policies and systems around core compliance issues, 

including codes of conduct, whistleblowing, AML, data protection and security; and
 ≠ Streamlining our approach to supplier management, ensuring our value chain partners 

share our high social and environmental standards.

53

RESPONSIBLE GAMING CONTINUED 
CORPORATE SOCIAL RESPONSIBILITY  
(“CSR”) COMMITTEE REPORT

In June 2018 the Board appointed the 
CSR Committee. In recognition of the 
increased scale and complexity of 
the Group, with licenses in more than 
20 jurisdictions and the number of 
employees increasing from 3,000 to 
more than 25,000 the Board considered 
it appropriate to delegate oversight 
of matters relating to regulatory 
compliance, AML, responsible gaming, 
health and safety, environmental 
impact, data protection and diversity 
in the workplace to this new committee. 
The terms of reference for the CSR 
Committee are available on GVC’s 
corporate website at:

https://gvc-plc.com/wp-content/uploads/2018/06/
CSR-Committee-Terms-of-Reference.pdf

2018 was a huge year for data privacy and 
protection with the introduction in May of the 
General Data Protection Regulation in the 
European Union. We recruited a new Chief 
Privacy Officer and have built up a privacy 
legal team to support the Group’s effective 
management of the information we hold. 
The Chief Privacy Officer is invited to attend 
committee meetings to update the Directors 
on developments in this critical area.

With the number of Group employees climbing 
from 3,000 to more than 25,000 in 2018 with 
the combination with Ladbrokes Coral, there 
has been a greater focus on our strategy 
for fostering greater diversity and inclusion 
practices into the business. The Group HR 
Director supported by the CEO has been 
managing this project and been attending our 
committee meetings to discuss the strategy 
and implementation to ensure the Group 
remains focused on this matter. 

Given the huge increase in employees and a 
much larger footprint, particularly in the UK 
following the acquisition of the Ladbrokes and 
Coral retail businesses, the Committee has 
been engaging with the Group HSSE Director 
to understand the health and safety, security 
and environmental risks attaching to our 
complex business and the plans to effectively 
mitigate these risks. The Group HSSE Director 
provides update reports to the committee and 
attends meetings to discuss these areas with 
the Directors.

Going into 2019, we are at an exciting time 
for this young committee as we roll-out and 
develop our responsible gaming strategy, 
“Changing for the Bettor” and seek to 
be the world’s most trusted betting and 
gaming operator. 

Virginia McDowell
CSR Committee Chair
5 March 2019

Membership and attendance

The following Directors are members of the 
CSR Committee and they each attended the 
following number of meetings in 2018:

Number of 
meetings 
entitled to 
attend

Number of 
meetings 
attended

4

4

4

4

4

4

4

4

4

4

Member

Virginia McDowell 
(Chair)

Jane Anscombe

Kenneth Alexander

Lee Feldman

Stephen Morana

Peter Isola succeeded Lee Feldman as 
a member of the CSR Committee on 
27 February 2019. 

The terms of reference require a majority 
of the committee members to be 
independent directors.

The Company Secretary attends all CSR 
Committee meetings to record the minutes 
and provide advice to the Directors. The Head 
of CSR and Directors of Responsible Gaming, 
AML, International and UK Compliance along 
with the Group HR Director are normally 
invited to attend each meeting and the Chief 
Privacy Officer and Group Health, Safety, 
Security and Environment (“HSSE”) Director 
may be invited to attend from time to time 
to participate in discussions about data 
protection and HSSE matters respectively.

Business during the year

As can be seen from the CSR report (pages 
42 to 52) 2018 was an exceptionally busy year 
for the Group. Despite only being established 
in June, the committee still met four times 
last year.

Following the acquisition of the Ladbrokes 
Coral business, the Group became the 
largest licensed operator in the UK market 
and is licensed in more than 20 jurisdictions. 
As a result the Committee has spent a 
considerable amount of time reviewing the 
compliance governance arrangements 
of the combined Group and the changes 
made to the Compliance, AML and 
Responsible Gaming teams. At each meeting 
the Committee members receive AML, 
compliance and regulatory assurance reports 
from the executive responsible for managing 
these areas to discuss integration plans and 
issues with the Directors. 

 
54

CHIEF FINANCIAL OFFICER’S REVIEW

REPORT OF THE 
CHIEF FINANCIAL OFFICER

GROUP PROFORMA  
UNDERLYING OPERATING  
PROFIT OF £610.1M WAS £96.0M  
OR 19% AHEAD DRIVEN BY  
UNDERLYING EBITDA GROWTH  
OF £88.8M.

Paul Bowtell
Chief Financial Officer
5 March 2019

NGR and revenue 
Group reported NGR was 265% ahead and revenue was 272% 
ahead due the inclusion of nine months of trading of Ladbrokes 
Coral Group plc post acquisition in the current year. Group proforma 
NGR was 9% ahead and revenue was 8% ahead. Further details are 
provided in the Business Review section.

Underlying operating profit5 
Group reported underlying operating profit5 was £520.8m 
(2017: £169.2m) as a result of underlying EBITDA4 of £640.8m 
(2017: £211.3m), £10.7m of share based payments costs 
(2017: £15.5m), £117.7m of underlying depreciation and amortisation 
(2017: £26.7m) and £8.4m of JV income (2017: £0.1m). This growth is 
driven by the inclusion of nine months of trading of Ladbrokes Coral 
Group plc post acquisition in the current year and the continued 
growth of the legacy GVC businesses. 

Group proforma underlying operating profit5 of £610.1m was 
£96.0m or 19% ahead of prior year which was driven by underlying 
EBITDA4 growth of £88.8m, savings in share based payment costs 
of £9.0m, increase in JV income of £2.9m, offset by an increase 
in depreciation and amortisation of £4.7m.

Financing costs
Net finance costs of £86.2m includes £63.9m of interest payable 
(2017: £19.3m) and £81.7m (2017: £nil) of foreign exchange losses 
on financing facilities partly offset by £58.3m (2017: £nil) of gains 
on derivative financial instruments, which are intended to hedge 
a proportion of the Group’s foreign exchange exposure, and 
£1.1m (2017: £1.1m) of interest receivable. 

The increase in interest payable of £44.6m is driven by the new 
financing facilities taken as part of the acquisition of the Ladbrokes 
Coral Group. Whilst the Group has experienced £81.7m of foreign 
exchange losses on its debt facilities during the year, £58.3m of 
this has been mitigated through gains in financial derivatives that 
were taken out to hedge the exposure to the US dollar. The Group 
is left with residual GBP/Euro foreign exchange risk in its financing 
facilities, however, this is largely offset by the net asset position on 
the Group’s European subsidiaries. 

GVC Holdings PLC | Annual Report 2018

55

Proforma results2

Constant
currency3
%

9%

9%

2018  
£m

3,571.4

3,523.6

2,404.4

1,939.8
54.3%

755.3
(11.7)
(141.7)
8.2

610.1

2017  
£m

Change 
%

3,288.1

3,247.6

2,256.3

1,872.8
57.0%

666.5
(20.7)
(137.0)
5.3

514.1

9%

8%

7%

4%
(2.7pp)

13%
43%
(3%)
55%

19%

Year ended 31 December
NGR6

REVENUE

GROSS PROFIT

CONTRIBUTION

Contribution Margin
UNDERLYING EBITDA4

Share based payments
Underlying depreciation and amortisation
Share of JV income
UNDERLYING OPERATING PROFIT5

Net finance costs
PROFIT BEFORE TAX PRE 
SEPARATELY DISCLOSED ITEMS

Separately disclosed items

Amortisation of acquired intangibles

Other
LOSS BEFORE TAX

Tax
LOSS AFTER TAX FROM  
CONTINUING OPERATIONS

Discontinued operations
LOSS PROFIT AFTER TAX

Reported results1

2017  
£m

Change 
%

815.9

789.9

575.3

400.7
49.1%

211.3
(15.5)
(26.7)
0.1

169.2

(18.2)

151.0

(106.5)

(67.1)

(22.6)
1.7

(20.9)
(14.0)

(34.9)

265%

272%

248%

299%
4.6pp

203%
31%
(341%)
n/m

208%

(374%)

188%

(203%)

(95%)

16%
n/m

(170%)
n/m

(62%)

2018  
£m

2,979.5

2,935.2

2,004.2

1,598.8
53.7%

640.8
(10.7)
(117.7)
8.4

520.8

(86.2)

434.6

(322.5)

(131.0)

(18.9)
(37.5)

(56.4)
–

(56.4)

Profit before tax
Profit before tax and separately disclosed items was £434.6m 
(2017: £151.0m) reflecting the year-on-year growth in the business 
and the acquisition of the Ladbrokes Coral Group and other smaller 
acquisitions. After charging separately disclosed items, the Group 
recorded a pre-tax loss of £18.9m (2017: £22.6m). 

Taxation
The tax charge for the year ended 31 December was £37.5m 
(2017: £1.7m credit) reflecting a £56.8m charge on underlying trading 
(2017: £16.2m) and a £19.3m credit on separately disclosed items 
(2017: £17.9m credit). The underlying tax charge reflects a 13% 
effective tax rate. 

Dividends
A second interim dividend of 16.0p per share was declared, taking  
the total 2018 dividend to 32.0p, an increase of 7% on the prior year.

Separately disclosed items 
Items separately disclosed before tax for the year ended 31 December 
amount to a £453.5m charge (2017: £173.6m) and relate primarily to the 
amortisation of acquired intangibles, costs associated with Greek Tax 
assessments (see note 32), costs associated with the acquisition of the 
Ladbrokes Coral Group and other smaller acquisitions, and impairment 
of UK Retail shop assets following the decision by the UK Government 
to bring the £2 FOBT stakes restriction forward to 1 April 2019. 
This has been partially offset by a £192.5m credit reflecting the net 
release of contingent consideration provisions, primarily relating to the 
Contingent Value Right (“CVR”), which was extinguished following the 
enactment of legislation on the £2 FOBT stakes restriction. The table 
below summarises the items recorded for both 2018 and 2017: 

Separately disclosed items

Amortisation of acquired intangibles
Greek Tax
Corporate Transaction costs
Impairment loss
Integration costs
Legal and onerous contract provisions
Other one-off items
Movement in fair value of  
contingent consideration

2018  
£m

(322.5)
(186.8)
(64.4)
(41.3)
(14.5)
(9.2)
(7.3)

192.5

(453.5)

2017  
£m

(106.5)
–
(6.8)
(1.4)
(21.1)
(1.9)
(5.5)

(30.4)

(173.6)

56

CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED

REPORT OF THE 
CHIEF FINANCIAL OFFICER CONTINUED

Cashflow

Year ended 31 December
UNDERLYING EBITDA4

Underlying working capital
Capital expenditure/Investment in JVs
Finance lease repayments
Interest paid
Corporate taxes
FREE CASHFLOW

Greek tax
Other separately disclosed items
Disposal proceeds
Acquisitions (net of cash acquired)
Net movement on debt and costs  
of debt issuance
Equity issue
Dividends received from associates
Dividends paid
NET CASHFLOW

Foreign exchange
NET CASH GENERATED

Cash and cash equivalents  
at beginning of period
CASH AND CASH EQUIVALENTS  
AT THE END OF PERIOD

2018  
£m

640.8
(24.8)
(214.2)
(1.1)
(55.5)
(43.5)

301.7
(108.8)
(109.9)
–
(522.6)

701.1
26.2
9.4
(142.7)

154.4
(2.5)

151.9

270.0

421.9

2017  
£m

211.3
14.1
(33.1)
–
(37.0)
(13.1)

142.2
– 
(27.6)
27.1
(32.3)

(76.2)
41.5
–
(120.0)

(45.3)
2.5

(42.8)

312.8

270.0

The Group generated a net cash inflow of £154.4m (2017: £45.3m 
outflow). During the period, which contains the results and cashflows 
of Ladbrokes Coral post acquisition, the Group generated underlying 
EBITDA4 of £640.8m (2017: £211.3m), incurred £214.2m (2017: £33.1m) 
of capital investment costs, including the investment in the US joint 
venture, and had a working capital outflow of £24.8m (2017: £14.1m 
inflow). The working capital outflow in the year is primarily as a result 
of timing differences caused by the acquisition of the Ladbrokes Coral 
business. The Group also paid £55.5m in interest (2017: £37.0m), 
£43.5m in corporate taxes (2017: £13.1m) and £1.1m in finance lease 
repayments (2017: £nil) resulting in a free cash inflow of £301.7m 
(2017: £142.2m). 

The Group paid £218.7m (2017: £27.6m) in relation to items that have 
been separately disclosed in the period. These payments relate 
to £108.8m of Greek Tax payments (see note 32) and £109.9m of 
payments primarily consisting of fees associated with the acquisition 
of Ladbrokes Coral and Crystalbet, costs relating to the integration of 
the businesses post the Ladbrokes Coral acquisition and payments 
against onerous leases. The net cash cost of the acquisitions in the 
year (net of cash within acquired businesses) amounted to £522.6m 
(2017:£32.3m), the majority of which related to Ladbrokes Coral 
(see note 16). The Group raised £1,398.0m of new debt to fund the 
acquisitions and repaid £660.2m of the existing Ladbrokes Coral debt. 
£32.0m of fees were incurred in raising the new debt and £4.7m of debt 
repayments have been made since the acquisition. During the prior 
year the Group made a net repayment of debt of £76.2m.

During the year the Group also raised £26.2m from the issue of share 
capital (2017: £41.5m) and received £9.4m (2017: £nil) in dividends from 
associates. Cash dividends of £142.7m (2017: £120.0m) were paid in 
the period including £1.4m to non-controlling interest and £2.5m in 
dividend credits on options.

Net debt and liquidity
As at 31 December 2018, accounting net debt was £1,813.5m and 
adjusted net debt was £1,896.6m, representing a net debt to proforma 
underlying EBITDA ratio of 2.5x.

Bonds
Term loans
Interest accrual

Sub-total
Cash 
ACCOUNTING NET DEBT

Cash held on behalf of customers
Fair value of swaps held against  
debt instruments
Short term investments
Balances held with payment  
service providers
ADJUSTED NET DEBT

Issue 
costs/ 
Premium

(32.0)
32.4
–

0.4

Par value

(500.0)
(1,727.8)
(8.0)

(2,235.8)

Total

(532.0)
(1,695.4)
(8.09)

(2,235.4)
421.9

(1,813.5)
(312.5)

43.3
96.2

89.9

(1,896.6)

Dividend timetable

5 March 2019
14 March 2019
15 March 2019
25 April 2019

Dividend declared
Ex-dividend date
Record date
Payment

Going Concern
Having assessed the financial forecasts of the business, the principal 
risks and other matters discussed in the connection with the long-
term viability statement, the Directors consider it appropriate to adopt 
the going concern basis of accounting in preparing the financial 
statements as the Company will generate sufficient cash to meet its 
ongoing obligations for at least 12 months from the date of signing the 
financial statements. 

Notes
1.  2018 and 2017 reported results are unaudited and reflect the acquisition of the Ladbrokes 

Coral Group plc on 28 March 2018.

2.  The Group’s proforma results are unaudited and presented as if the current Group, post 

the acquisition of Ladbrokes Coral Group plc, had existed since 1 January 2017. As such, 
it excludes the results of the Turkish business which was discontinued during 2017 and 
the 360 shops that the Ladbrokes Coral Group plc was required to divest on the merger of 
Ladbrokes PLC and the Coral Group. The results of Crystalbet and Neds are included from 
the date of acquisition (11 April 2018 and 22 November 2018 respectively) and the results 
of Kalixa are excluded from the date of disposal (31 May 2017). 

3.  Growth on a constant currency basis is calculated by translating both current and prior 

year performance at the 2018 exchange rates.

4.  Stated pre separately disclosed items and shared based payments.
5.  Stated pre separately disclosed items.

Paul Bowtell
Chief Financial Officer
5 March 2019

GVC Holdings PLC | Annual Report 2018

 
PRINCIPAL RISKS

57

RISK GOVERNANCE  
 AND RESPONSIBILITIES

THE BOARD

 ≠ Overall responsibility for risk 

management as an integral part of 
strategic planning.

 ≠ Formal review of risks twice yearly.
 ≠ Setting clear policies on acceptable 

levels of risk.

 ≠ Bi-annual assessment of the 
effectiveness of the Internal 
Controls System.

SENIOR EXECUTIVES

 ≠ Executive Directors and senior executives 

identify key risks and make recommendations 
on the overall approach to risk management. 

 ≠ Reviews overall assessment of likely risks.
 ≠ Responsible for enforcing risk management as 
an integral part of the Group’s internal control, 
planning and approval process. 

 ≠ Each key risk is assigned Executive Committee 

member ownership.

RISK COMMITTEE

 ≠ Constitutes Group and divisional executives 

and senior managers. 

 ≠ Responsible for maintaining the PLC risk 

register including periodic monitoring of the 
mitigating actions as well as the likelihood and 
consequence of each risk.

 ≠ Meets four times a year.
 ≠ Business units report into the Risk Committee.

AUDIT COMMITTEE

 ≠ Responsible for assessing the scope and 

effectiveness of the systems established to 
identify, assess, manage and monitor risks.

 ≠ Reviews reports from Internal Audit and 

external audit (KPMG). 

 ≠ Internal audit function has an annual audit 
programme that addresses most of the 
principal risks as well as other operational 
and business risks which include periodic 
monitoring of mitigating actions.

58

PRINCIPAL RISKS CONTINUED

PRINCIPAL RISKS

Risk management process and methodology 

How risks are measured

The effective understanding, acceptance and management of risk are 
fundamental to the strategy of the Group. Over the course of the year, 
the Group has looked to improve its risk management capabilities and 
enhance its ability to identify, evaluate and monitor principal risks. 

As part of the risk management process, risks identified are measured 
against a defined set of criteria, in particular:
 ≠ The potential impact to the Group should the risk materialise: 

We have adopted an integrated and proactive approach to our 
risk management and responsibilities, and we continue to seek 
improvement in our ability to detect, understand and debate our 
risk. An initial version of an Enterprise Risk Management (ERM) 
Framework has been established for the newly formed Group, which 
includes an assessment of the Groups tolerance to risk. Over the 
course of the coming year we will look to further enhance this 
framework and develop our assessment of the Groups risk appetite. 
The ERM Framework is the vehicle which defines and delivers risk 
management across the business and includes a risk scoring matrix 
to ensure a consistent approach and risk indicators which help to 
monitor progress.

The Risk Committee considers identified risks to the business but 
focuses on the principal risks. 

For each risk identified within the impact areas the likelihood, 
consequence, risk owner (Executive Committee member) and 
operational lead are identified by the Risk Committee. 

The risk owner and operational lead suggest the appropriate mitigating 
control and actions which are reviewed for appropriateness and 
monitored regularly by the Risk Committee. 

Throughout the year the risk management approach will be subject to 
continuous review and updated to reflect new and developing issues 
which might impact business strategy. 

Emerging or topical risks are examined to understand the significance 
to the business. Risks are identified and monitored through risk 
registers at the Group level and within key business units, ensuring 
both a top down and bottom up approach. 

–  The impact of each risk is measured with reference to the financial 

implications (EBITDA and cash), its potential operational impact, the 
effect on the reputation of our brands and whether or not it affects 
our commitment to health and safety. The impact is measured on 
a scale, where 1 is low, with limited damage to a minor stakeholder, 
and 5 being severe, which may have a substantial impact on the 
Group affecting many key stakeholders.

 ≠ The likelihood of the risk materialising:

–  The extent to which an event is likely to occur is scored from 

1-5, 1 being remote i.e. very unlikely to occur and 5 being probable  
i.e. where it has the potential to occur or has already happened. 

The product of both scores gives rise to the risk score that determines 
the relative importance of the individual risk.

Principal risks

The principal risks and uncertainties, which are considered to 
have a material impact on the Group’s long-term performance and 
achievement of strategy, are set out on the table below. The risks 
represent a snapshot at this point in time, and as the environment we 
operate in is constantly evolving, new risks may arise, the potential 
impact of known risks may increase or decrease, and our assessment 
of a risk may change. They do not include all those risks associated 
with Group’s activities and are not set out in any order of priority. 
This is not intended to be an exhaustive and extensive analysis 
of all risks which may affect the Group. 

GVC Holdings PLC | Annual Report 2018

59

KEY: 

  Risk increased  

  Risk decreased  

  Risk static  

  New risk

RISK 1: 
DATA BREACH 
AND CYBER SECURITY

Risk category: 
 ≠ Technology
 ≠ Legal and regulatory
 ≠ Reputational
 ≠ Financial

RISK 2: 
TECHNOLOGY FAILURE 

Risk category: 
 ≠ Technology
 ≠ Legal and regulatory
 ≠ Reputational
 ≠ Financial

Principal risk/uncertainty 
The Groups operations are highly dependent on 
technology and advanced information systems 
and there is a risk that such technology or systems 
could fail. In particular, any damage to, or failure of 
online systems and servers, electronic point of sale 
systems and electronic display systems could result 
in interruptions to financial controls and customer 
service systems.

How we manage and mitigate the risk
The Group’s technology resilience levels continue 
to mature across all sites and various platforms, 
through lessons learnt from testing procedures and/
or service outages. Service reliability improvement is 
a key driver across the Group’s product offering and 
forms a fundamental facet of the Group’s technology 
integration objectives for 2019.

Strategic relevance
Significant technology failings or product outage 
is likely to impact the Groups ability to attract and 
retain the customers required to deliver the Groups 
growth strategy.

Principal risk/uncertainty 
The Group processes sensitive personal customer 
data (including name, address, age, bank details 
and betting and gaming history) as part of its 
business and therefore must comply with strict data 
protection and privacy laws in all jurisdictions in 
which the Group operates. The Group is exposed to 
the risk that this data could be wrongfully obtained 
through either a cyber-attack or a breach in data 
security. This could result in prosecutions including 
financial penalties and the loss of the goodwill of 
its customers.

How we manage and mitigate the risk
The Group dedicates significant resources to ensure 
security arrangements and systems are up to date to 
cope with emerging threats. Sophisticated hardware 
and security mechanisms are used to ensure all 
sensitive and confidential data is fully encrypted. 

GVC is committed to maintain its ISO 27001:2013 
Information Security Management System 
certification and during the year, harmonised security 
policies across the wider Group. Moving forward, the 
ISO standard will be evaluated across the enlarged 
Group and applied where deemed relevant. 

A Data Privacy team, led by the Group’s Chief 
Privacy Officer, was established during the year, 
tasked with aligning the enlarged Group’s data 
privacy strategy and governance structure, providing 
regular updates to the Group’s Corporate Social 
Responsibility Committee (page 53).

Strategic relevance
Crystallisation could lead to significant reputational 
and operational issues that limit the Groups 
ability to drive Online growth and deliver 
technology synergies.

RISK 3:  
TAXES, LAWS, REGULATIONS, 
LICENSING AND REGULATORY 
COMPLIANCE 

Risk category: 
 ≠ Commercial
 ≠ Reputational
 ≠ Legal and regulatory
 ≠ Financial

Principal risk/uncertainty 
Regulatory, legislative and fiscal regimes for betting 
and gaming in key markets around the world can 
change, sometimes at short notice. Such changes 
could benefit or have an adverse effect on the 
Group and additional costs might be incurred in 
order to comply with any new laws or regulations in 
multiple jurisdictions.

How we manage and mitigate the risk
The Group closely monitors regulatory, legislative 
and fiscal developments in key markets allowing the 
Group to assess, adapt and takes the necessary 
action where appropriate. 

Management take external advice, which 
incorporates risk evaluation of individual territories. 
It also engages in promoting licensing solutions that 
provide commercially viable opportunities for online 
gaming operators. 

Regulatory updates are provided on a weekly basis 
to senior management with updates provided to the 
Board of Directors at every board meeting. 

Strategic relevance
Whilst changing regulatory and tax regimes offer 
opportunities to the Group as well as posing risks, 
a significant adverse change in jurisdictions in 
which the Group operates could have a significant 
impact on the Groups future profitability and 
cash generation.

60

PRINCIPAL RISKS CONTINUED

PRINCIPAL RISKS CONTINUED

KEY: 

  Risk increased  

  Risk decreased  

  Risk static  

  New risk

RISK 4: 
IMPOSITION OF ADDITIONAL 
GAMING OR OTHER INDIRECT 
TAXES

RISK 5: 
INCREASED COST  
OF PRODUCT 

Risk category: 
 ≠ Commercial
 ≠ Legal and regulatory
 ≠ Financial

Risk category: 
 ≠ Commercial
 ≠ Financial

RISK 6:  
TRADING, LIABILITY 
MANAGEMENT AND PRICING  

Risk category: 
 ≠ Commercial
 ≠ Operational
 ≠ Strategic

Principal risk/uncertainty 
The Group is subject to certain arrangements 
intended to support industries in which it operates. 
Examples are the horseracing and the voluntary 
greyhound racing levies, which respectively support 
the British horseracing and greyhound industries. 
In addition, the Group enters into contracts for the 
distribution of television pictures, audio and other 
data that are broadcast across the various routes  
to market. A number of these are under negotiation 
at any one time. 

How we manage and mitigate the risk
Senior management engages regularly with the 
relevant trade associations and the principal bodies 
of sport and event industries with regard to sports 
rights payments, including the statutory horse racing 
levy, animal welfare and other issues.

Strategic relevance
Material increases in the cost of content may reduce 
the Groups ability to deliver cost savings through the 
integration program.

Principal risk/uncertainty 
The Group may experience significant losses as  
a result of a failure to determine accurately the odds 
in relation to any particular event and/or any failure  
of its sports risk management processes. 

How we manage and mitigate the risk
The Group has acquired some of the leading 
expertise in trading liability management and the 
enlarged Group’s trading team has developed the 
skills and systems to be able to offer a wide range  
of betting opportunities. 

Events are priced in order to achieve an average 
return to the bookmaker over a large number 
of events and therefore, over the long term. 
The Group’s gross win percentage has remained 
fairly constant. Executive management monitor the 
gross win margin on a daily basis in order to ensure 
the long-term target is achieved. 

Strategic relevance
A run of customer favourable results as a result 
of the mismanagement of the trading book could 
significantly impact the groups in year profitability.

Principal risk/uncertainty 
Revenues earned from customers located in a 
particular jurisdiction may give rise to further taxes 
in that jurisdiction. If additional taxes are levied, this 
may have a material adverse effect on the amount  
of tax payable by the Group.

Further taxes may include value added tax (VAT) 
or other indirect taxes. Group companies may be 
subject to VAT or similar taxes on transactions, 
which have previously been treated as exempt. 

How we manage and mitigate the risk
The Group’s tax strategy is approved annually by the 
Board of Directors. Responsibility for the execution 
of the Group’s tax strategy is managed by the Board.

The Group’s geographical diversity and the nature  
of taxation surrounding our industry have resulted  
in considerable complexity in our tax affairs. In order 
to mitigate the risks that arise, the Group actively 
identifies, evaluates, manages and monitors its 
tax risks and the geographies in which it operates. 
The Group has an appropriately qualified and 
resourced tax team to manage its tax affairs. 
In addition, where there is significant uncertainty  
or complexity in relation to a tax risk, the Group may 
use the services of external, expert tax advisors.

Strategic relevance
Short notice, adverse changes in the tax regimes 
in the territories in which the Group operates may 
impact our brand reputation and future profitability.

GVC Holdings PLC | Annual Report 2018

61

RISK 7: 
HEALTH AND SAFETY 

RISK 8: 
LOSS OF KEY LOCATIONS 

RISK 9:  
SYNERGY DELIVERY/FAILURE  
TO INTEGRATE 

Risk category: 
 ≠ Operational
 ≠ Reputational

Risk category: 
 ≠ Operational

Risk category: 
 ≠ Operational
 ≠ Financial

Principal risk/uncertainty 
Failure to meet the requirements of the various 
domestic and international rules and regulations 
could expose the company (and individual 
employees and Directors) to material civil/
criminal action with the associated financial and 
reputational consequences.

How we manage and mitigate the risk
GVC’s Retail and European business segments 
have numerous policies and procedures in place. 
Annual training and communication plans to all 
staff within these segments, as well as specific 
communications to staff across the wider Group 
continue to take place. The Group’s Corporate 
Social Responsibility Committee also oversee 
all aspects of Health, Safety, Security and 
Environmental concerns. 

Strategic relevance
Breaches in the Group’s Health and Safety policies 
could lead to significant reputational damage as well 
as raising issues in the Groups commitment to the 
health and safety of its colleagues.

Principal risk/uncertainty 
Whilst the Group operates out of a number of 
geographical locations, there are a number of key 
sites which are critical to the day-to-day operations 
of the Group, including our offices in Central London, 
Gibraltar, Vienna, Hyderabad, Australia, Italy, Manilla 
and the Philippines. Disruption in any of these 
locations could have an impact on operations. 

How we manage and mitigate the risk
Existing continuity plans and arrangements for  
off-site data storage, alternative system availability 
and remote working for key operational colleagues 
and senior management are subject to ongoing 
review following the recent acquisition of 
Ladbrokes Coral. 

Strategic relevance
Loss of a key location could impact the Groups 
ability to offer product to its customers impacting  
its ability to generate revenues.

Principal risk/uncertainty 
Challenges or difficulties to realising synergies/
operational integration from the Ladbrokes Coral 
acquisition could potentially result in interruption 
to business operations, loss of customers & staff 
and influence the relationship with key suppliers. 
The failure to achieve the cost synergies would  
have a material impact on the financial performance 
of the Group. 

How we manage and mitigate the risk
Integration workstreams began during the course of 
2018 and this remains a strategic focus of the Group 
moving forward. The Group’s budgeting process 
incorporates synergy delivery and the integration 
team capture and monitor progress across 
these workstreams. 

Strategic relevance
Failure to achieve the Group’s synergy/operational 
integration targets could significantly impact future 
growth forecasts and the Group’s strategy to deploy 
the proprietary technology across all brands.

 
 
62

PRINCIPAL RISKS CONTINUED

PRINCIPAL RISKS CONTINUED

KEY: 

  Risk increased  

  Risk decreased  

  Risk static  

  New risk

RISK 10: 
RECRUITMENT AND RETENTION 
OF KEY EMPLOYEES 

Risk category: 
 ≠ Operational

Principal risk/uncertainty 
Our people are our greatest asset. We aim to be 
an employer of choice for talented and passionate 
people and we need a high level of competence 
across the business to meet our objectives and 
respond to changing market needs.

How we manage and mitigate the risk
Performance Management, Development, Reward 
and Recognition systems and, as part of the 
merger, we are aligning terms and conditions 
wherever appropriate.

Implementation of “best practice employment 
standards frameworks” and “enabling a rewarding 
and inclusive environment” initiatives as part 
of our people plan underpin our responsible 
employer strategy.

Strategic relevance
A pre-requisite to achieving all of our strategic 
priorities is ensuring we have the right people with 
the right skills, deployed within the right area of the 
business. Failing to recruit/retain the best people 
could significantly impact the Group achieving all 
of its strategic objectives.

Long-term viability statement 

In accordance with provision C2.2 of the 2014 revision of the Corporate Governance Code, 
the Directors have assessed the prospects and viability of the GVC Holdings PLC Group over 
a longer period than the 12 months required by the “Going Concern” provision. The Directors 
have concluded that three years was an appropriate period for assessment as this is aligned 
to the Group’s strategic planning process and is considered to be the period for which reliable 
estimates can be made for variations in both industry and customer dynamics, regulatory 
change, technological advancements and the economic backdrop in the Gambling industry. 

The objectives of the strategic planning process are to further develop the businesses 
understanding of the markets in which it operates, assess the risks and opportunities 
facing the business and develop a Group-wide strategy and associated financial forecasts. 
The Directors have utilised these strategic forecasts, the 2019 Board approved budget and 
the current financial position of the Group to assess the potential impact on viability of certain 
severe, but plausible, “risk events” arising which represent the crystallisation of the Group’s 
principal risks and uncertainties as identified on pages 58 to 62 of this Annual Report. 

The financial impact of these risk events have been assessed both individually and in 
combination and include:
 ≠ The impact of a significant change in the Group’s duty profile, including further changes 

in UK RGD, additional taxation in key geographies and changes to the Group’s VAT status 
in the UK

 ≠ Significant changes in the regulatory environment including, gaming restrictions in key 
markets and further focus on AML legislation in the UK by the Gambling Commission 

 ≠ Cyber security failings and major disruption in supplier/customer contracts
 ≠ Downturn in trading due to a run of customer friendly results and a failure to adequately 

integrate the two businesses

The Directors have performed reverse stress tests to assess the level of liquidity and covenant 
headroom in the underlying forecasts as well as considering the potential impacts of Brexit 
in forming their view on viability. 

Based on the results of this analysis and the mitigating actions available to the business, the 
Directors have a reasonable expectation that the Company will be able to continue in operation 
and meet its liabilities as they fall due over the three year assessment period except in the event 
of severe, improbable, combinations of its principal risks arising.

The going concern statement is contained on page 56 of this Annual Report

The Strategic Report was approved by the Board and has been signed on its behalf by the 
Company Secretary.

By order of the Board.

GVC Holdings PLC | Annual Report 2018

GOVERNANCE

63

GOVERNANCE
 AT WORK

The Board looks to encourage a  
culture of strong governance across 
the business, and continues to 
adopt the principles of good 
governance by adhering to the 
requirements of the UK Corporate 
Governance Code.

The Board is collectively responsible to  
the Company’s shareholders for creating 
and preserving the long-term success  
and performance of the business. 

We will be reporting in compliance with  
the 2016 Corporate Governance Code, but 
where practical will align some content to 
recognise the new July 2018 code.

Chairman’s Governance statement 

Leadership experience  
across the board 

Leadership corporate  
governance overview 

Division of responsibility 

Composition, succession and evaluation 

Nominations Committee report 

Audit Committee report 

Directors’ Remuneration report 

64

66

68

71

72

74

76

82

Independent Auditor’s report 

103

64

GOVERNANCE CONTINUED

CORPORATE GOVERNANCE REPORT
CHAIRMAN’S GOVERNANCE STATEMENT

GVC IS NOW IN THE THIRD YEAR  
OF ITS GOVERNANCE JOURNEY  
SINCE JOINING THE MAIN  
MARKET IN 2016. AS THE GROUP  
HAS GROWN WE HAVE SOUGHT  
TO UPGRADE OUR CORPORATE 
GOVERNANCE PRACTISES TO  
ADDRESS THE ADDITIONAL  
COMPLEXITY OF THE GROUP  
AND TO MEET STAKEHOLDER 
EXPECTATIONS.

Lee Feldman
Chairman
5 March 2019

GVC Holdings PLC | Annual Report 2018

Board changes

In 2018 we have continued the process of refreshing the Board 
as we grow, this has involved some key announcements about 
changes to the membership of the Board including:

In June we announced the appointment of Virginia McDowell as 
an independent Non-executive Director. Virginia has more than 35 
years of experience in the US gambling industry, having been the 
President and CEO of publicly listed Isle of Capri Casinos until her 
retirement in 2016 and she remains the Vice-Chair of Global Gaming 
Women, a non-profit organisation with a mission to support, inspire 
and influence the development of women in the gaming industry 
through education and mentoring. 

In September we announced the appointment of Pierre Bouchut 
as a Non-executive Director and the new Chairman of the Audit 
Committee. Pierre has 40 years in senior management roles in 
finance, European retail and European property. He was previously 
the COO for Europe and Indonesia at Koninklijke Ahold Delhaize 
N.V. and the CFO at Delhaize Group SA, Carrefour SA, Schneider 
Electric SA and Casino (1995-2003), where he also served as 
CEO. He is a Non-executive Director and Chairman of the Audit 
Committee at Hammerson plc and Firmenich SA and a Director and 
Chairman of the Audit, Accounts and Risks Committee of Albioma 
SA. He is also a Non-executive Director of GeoPost SA.

Pierre succeeded Stephen Morana as Chairman of the Audit 
Committee, a position he had held since his appointment to the 
Board in February 2016 and the change was made following 
Stephen succeeding Will Whitehorn as the Senior Independent 
Director in June. Will had offered to step down as a Director to 
help GVC deliver on its commitment, as detailed in our 2017 annual 
report, to bring greater diversity and international perspective 
to the composition of the Board.

In October we announced that our CFO, Paul Bowtell, would be 
leaving GVC in March 2019 to take up a new position in private 
equity. The Board wishes Paul well with his new role and welcomes 
Rob Wood, GVC’s Deputy CFO, who steps up as Paul’s successor 
in March. Rob’s appointment demonstrates the strong bench of 
talent within GVC; and

In December Karl Diacono stepped down as a Non-executive 
Director after ten years of service to GVC. I’d like to take the 
opportunity again to thank him for his contribution. 

The Nominations Committee is in the process of identifying another 
new independent Non-executive Director, commentary on which 
is contained in my Nominations Committee Report on pages  
74 and 75.

As a result of these changes, the Board now consists of myself as 
Chairman, two Executive Directors and five Non-executive Directors 
the Board regards as independent and, as disclosed above and 
in the Nominations Committee Report we are looking to appoint 
a further independent Non-executive Director. The Nominations 
Committee is cognisant of the expectations of shareholders that 
ideally women should form at least one third of the membership 
of the Board. 

Biographies for the existing Directors are contained on 
pages 66 and 67. 

65

2018 AGM and Shareholder Engagement

CSR Committee

In June the Board formed a new committee, the Corporate Social 
Responsibility or CSR Committee. In recognition of the increased scale 
and complexity of the Group, with licenses in more than 20 jurisdictions 
and the number of employees increasing from 3,000 to more than 
25,000 the Board considered it appropriate to delegate oversight of 
matters relating to regulatory compliance, AML, responsible gaming, 
health and safety, environmental impact, data protection and diversity 
in the workplace to this new committee. The committee is chaired by 
Virginia McDowell. A report from the CSR Committee can be found 
on page 53. 

Engagement

As we head into the busy AGM season, I appreciate our shareholders 
will be swamped with the need to digest numerous annual reports, 
AGM notices and proxy advisor reports. I and my fellow Directors 
and the Company Secretary are available to discuss any matters 
shareholders may have about GVC’s governance and remuneration 
practices. In particular I would welcome shareholders engaging with 
us as soon as possible should they be considering voting against 
any of the resolutions due to be put forward at the AGM on 5 June.

Lee Feldman
Chairman 
5 March 2019

At the 2018 AGM a significant minority of shareholders voted against 
the approval of the 2017 Directors’ Remuneration Report and also the 
re-appointment of Peter Isola, a Non-executive Director. We engaged 
with shareholders in the lead up to the 2018 AGM and later in the 
year when the Senior Independent Director and I conducted a 
corporate governance roadshow amongst our largest shareholders. 
I would like to thank all the shareholders that took up our invitation for 
their feedback. 

Jane Anscombe, GVC’s Remuneration Committee Chair, sets out 
in her statement on pages 82 to 102 the areas of concern some of 
our shareholders have with our remuneration practices. Whilst we 
understand these issues, it is important that shareholders recognise 
how far GVC has come. Jane has done a sterling job since she joined 
the Board in 2017, leading the Group’s huge transition from a highly 
entrepreneurial incentive approach, using fair market value options to 
a new remuneration policy and incentive plans that are in line with the 
expected practices of large listed companies. I appreciate executive 
remuneration remains a concern for all UK stakeholders and I will 
ensure we continue to engage with shareholders about any concerns 
around our remuneration practices and seek to strike a balance 
between meeting shareholder expectations, whilst retaining our 
executive management team and appropriately incentivising them to 
continue to drive strong long-term shareholder returns. 

Peter Isola was re-appointed at last year’s AGM with 57% of the vote, 
however, we were surprised by the 43% vote against. This stemmed 
from some of the key proxy voting agencies changing their stance in 
respect of the previous two years to Peter’s independence on the basis 
the Group had paid a Gibraltar law firm associated with Peter £63,199, 
although this was half what GVC had paid the law firm in the previous 
year. It is important for those not familiar with Gibraltar to understand 
that the jurisdiction has a very limited number of legal firms that can 
service the largest Gibraltar licensed gambling operator and the 
country is critical to our online gambling business. Pragmatically the 
Board felt that in the circumstances this should not undermine Peter’s 
independence, particularly in light of proxy advisor commentary in 
previous years and the level of fees was actually reduced and was 
not material. 

The Board, however, accepts the concerns expressed last year and 
Peter stepped down from the Remuneration Committee immediately 
and the Group no longer retains his law firm for any work. In the 
circumstances, the Board continues to regard Peter as independent 
and his contributions, particularly on regulatory and Gibraltar matters, 
especially in the context of BREXIT, are important and valued. 
Despite the Board’s judgement, Peter will not serve as a member 
of the Audit and Remuneration Committees for the time-being to 
allay any shareholder concerns regarding the independence of 
these committees.

Following on from the extensive corporate governance roadshow that 
our Senior Independent Director and myself conducted in the Autumn 
of 2018 (as outlined on page 93 we will be engaging extensively with 
shareholders again ahead of our 2019 AGM on 5 June.

66

GOVERNANCE CONTINUED

LEADERSHIP EXPERIENCE  
 ACROSS THE BOARD

Lee Feldman
Non-executive Chairman of the Board

Lee joined the GVC Group in December 2004 and 
became Chairman in 2008. He is the Managing 
Partner of Twin Lakes Capital, a private equity firm 
focused on branded consumer products, media 
and business services. From 2008 to 2015, he 
was also the Chief Executive Officer of Aurora 
Brands: the owner of both MacKenzie-Childs and 
Jay Strongwater, the iconic American luxury home 
furnishings and personal accessories companies. 
Lee was appointed the Chief Executive Officer of 
Aurora Brands when Twin Lakes led the acquisition 
of the business. He is also a member of the Board of 
Directors of LRN Corporation and TLH Beauty LLC. 

Kenneth Alexander
Chief Executive Officer

Kenneth joined GVC as its Chief Executive Officer in 
March 2007. On the re-domiciliation of Gaming VC 
Holdings S.A. to the Isle of Man and its renaming as 
GVC Holdings PLC, he became a Director of GVC 
Holdings PLC in January 2010. He was formerly 
Finance Director, then Managing Director, of the 
European operations of Sportingbet plc, which he 
joined in 2000. He is a member of the Institute of 
Chartered Accountants of Scotland and previously 
worked for Grant Thornton UK LLP.
 ≠ CSR Committee

Paul Bowtell
Chief Financial Officer

Paul joined GVC in March 2018 on completion of 
GVC’s acquisition of Ladbrokes Coral where he 
was the CFO. Previously he had joined Gala Coral 
Group in October 2011 as CFO. Prior to that he was 
Chief Finance Officer of First Choice Holidays PLC 
and became Chief Financial Officer of TUI Travel 
PLC after its merger with First Choice Holidays PLC. 
He previously held a number of senior positions with 
Centrica, WHSmith and Forte. Paul is also Chairman 
of Alua Hotels, a privately owned company. Paul is a 
Chartered Accountant.

Jane Anscombe
Independent Non-executive Director

Jane joined the GVC Board in June 2017. She has 
more than 30 years of experience in the gaming, 
leisure and entertainment sectors, primarily as an 
equity research analyst. She retired from equity 
research in spring 2017 having been a gaming 
and entertainment analyst at Edison Investment 
Research since its formation in 2003.

Prior to that she was an independent equity 
research analyst from 1999 to 2003, and before 
that a leisure sector analyst at Investec Henderson 
Crosthwaite from 1998 to 1999. Prior to this Jane 
served as the Director of Investor Relations at 
Carlton Communications plc from 1997 to 1998, 

Prior to co-founding Twin Lakes, Lee was a partner 
in Softbank Capital Partners. He has a B.A. and J.D. 
from Columbia University.
 ≠ Nominations Committee (Chair)

having joined from The Rank Group plc where she 
was the Director of Investor Relations between 1993 
and 1997. From 1981 to 1993, Jane was an equity 
research analyst at de Zoete & Bevan and then 
Barclays de Zoete Wedd, where she was a Director 
of BZW Research Ltd. 
 ≠ Remuneration Committee (Chair)
 ≠ Nominations Committee
 ≠ CSR Committee

GVC Holdings PLC | Annual Report 2018

67

Pierre Bouchut
Independent Non-executive Director

Pierre Bouchut joined the GVC Board on 
13 September 2018. Pierre has over 40 years 
of experience in senior management roles across 
finance, European retail and European property. 
He is a Non-executive Director and chairman of the 
audit committee at Hammerson plc and Firmenich 
SA and a Director and Chairman of the Audit, 
Accounts and Risks Committee of Albioma SA.  
He is also a Non-executive Director of GeoPost SA.

Previously Pierre was the chief operating officer for 
Europe and Indonesia at Koninklijke Ahold Delhaize 
N.V. (2016-2018), chief financial officer at Delhaize 
Group SA (2012-2016), Carrefour SA (2009-2012), 

Peter Isola
Independent Non-executive Director

Peter Isola joined the GVC Board in 2016 following 
the move to the Main Market of the London Stock 
Exchange as an expert in gaming law and regulation 
with experience advising numerous e-commerce 
clients. Peter Isola is the Senior Partner of ISOLAS, 
Gibraltar’s longest established law firm. He is a 
Gibraltarian, domiciled in Gibraltar, and in 1982 
was called to the Bar of England and Wales and 
also Gibraltar. Peter has worked in the gaming and 
financial services sector all of his professional life 
and is widely recognised and respected as a leading 
expert in gaming and regulation. Peter is a former 
President of the Gibraltar Chamber of Commerce 

Stephen Morana
Senior Independent Non-executive Director

Stephen Morana joined the GVC Board on 
2 February 2016 and is widely recognised for his 
e-commerce expertise, particularly as a specialist 
in the online gaming sector having spent ten years 
as part of the management team at Betfair plc. 
Stephen joined Betfair in 2002, becoming Chief 
Financial Officer in 2006 and also served as Interim 
Chief Executive Officer in 2012. After Betfair, 
Stephen spent over three years at Zoopla Property 
Group Plc as Chief Financial Officer, where he 
helped them join the FTSE 250 in June 2014. 

Stephen joined the Board of GVC following 
the successful acquisition of bwin.party digital 

Virginia McDowell
Independent Non-executive Director

Virginia joined GVC in June 2018. She has 35 years 
of experience working in the US gaming industry and 
is the current Vice Chairperson of Global Gaming 
Women, a non-profit organisation with a mission to 
support, inspire and influence the development of 
women in the gaming industry through education 
and mentoring. 

Virginia was the President and CEO of Isle of Capri 
Casinos, Inc. in the United States from 2011 until her 
retirement in 2016, and the president and COO of 
Isle of Capri from 2007 to 2011. Prior to this she was 
the Chief Information Officer at Trump Entertainment 
Resorts from 2005 to 2007 and Senior Vice President 

Schneider Electric SA (2005-2009) and Casino 
(1995-2003), where he also served as the chief 
executive officer from 2003 to 2005. He has also 
been a Non-executive Director of La Rinascente SPA 
and a non-executive member of the advisory boards 
of Qualium Investissement and Lombard Odier Asset 
Management (Switzerland) SA.
 ≠ Audit Committee (Chair)

and advises the Government of Gibraltar on a 
number of committees in both financial services 
and gaming. He is also a Director of a number of 
Gibraltar regulated firms in financial services, gaming 
and e-commerce including the Gibraltar International 
Bank and Broadband Gibraltar Limited. He was 
appointed a Commissioner to the Gibraltar Financial 
Services Commission in March 2017.
 ≠ CSR Committee

entertainment plc and the enlarged Group’s move 
to the Main Market of the London Stock Exchange. 
Stephen was until recently a Non-executive Director 
and Audit Committee Chairman of boohoo.com plc, 
the high growth fast fashion business. Stephen is a 
member of the Institute of Chartered Accountants in 
England and Wales and an alumnus of the executive 
management programme at INSEAD.
 ≠ Audit Committee
 ≠ Remuneration Committee
 ≠ CSR Committee
 ≠ Nominations Committee

of operations, sales and marketing at Argosy Gaming 
Company from 1997 until that business was acquired 
in 2005. From 1984 to 1996 Virginia was promoted 
through various roles in Tropicana Casino and Resort 
before departing as Vice President of business 
development in 1996.
 ≠ Audit Committee
 ≠ Remuneration Committee
 ≠ CSR Committee (Chair)

68

GOVERNANCE CONTINUED

LEADERSHIP CORPORATE  
GOVERNANCE OVERVIEW

HOW IS THE BOARD ORGANISED AND DOES IT OVERSEE MANAGEMENT?

CFO

 ≠ Ensures future business decisions are 
grounded in solid financial criteria. 

 ≠ Provides insight and analysis to support  
the CEO and senior executive team.
 ≠  Leads key initiatives in finance that 
support overall strategic goals.

 ≠ Funds, enables and executes the strategy 

set by the CEO.

 ≠ Develops and defines the overall strategy 

of the organisation. 

 ≠ Presents the organisation’s progress 

on strategic goals to external stakeholders.

NED

 ≠  Constructively challenges and contributes  

to the development of strategy.

 ≠ Scrutinises the performance of management 
in meeting agreed goals and objectives and 
monitors the reporting of performance.

 ≠  Satisfies themselves that financial information 
is accurate and that both controls and the 
systems of risk management are robust 
and defensible.

 ≠ Is responsible for determining appropriate 

l evels of remuneration of Executive Directors 
and has a prime role in succession planning, 
appointing and where necessary removing 
senior management.

MANAGEMENT

CHAIRMAN

 ≠ Oversees the effective running  

of the Board.

 ≠ Ensures that the Board as a whole  
plays a full and constructive part in  
the development and determination  
of GVC’s strategy and overall  
commercial objectives.

 ≠  Acts as a guardian of the Board’s  

decision-making.

 ≠   Promotes the highest standards 

of integrity, probity and corporate  
governance throughout the Company  
and particularly at Board level.

 ≠  Oversees the effective engagement with  
the  Company’s various stakeholders.

OVERSIGHT

CEO

 ≠ Runs the Company’s business.
 ≠ Proposes and develops GVC’s strategy and 
overall commercial objectives in conjunction 
with the Chairman.

 ≠ Responsible, with the senior executive team 
for implementing the decisions of the Board 
and its committees.

 ≠ Promotes and conducts affairs of GVC  
with the highest standards of  integrity, 
probity and corporate governance. 
 ≠  Manages the leadership team and 

promotes the strategic mission and goals 
to all employees.

 ≠  Engages with external stakeholders to explain 

the corporate goals and progress of the 
business strategy.

SID

As well as performing the normal duties 
 expected of a NED, the SID also:
 ≠  Is available to shareholders if they have 
concerns which contact through the 
Chairman, CFO or CEO has failed to resolve  
or for which contact is inappropriate. 

 ≠  Leads the NEDs in evaluating performance 
of the Chairman, taking into account the 
views of Executive Directors.

 ≠ Maintains sufficient contact with shareholders  

to understand their issues and concerns.

 ≠ Performs such other tasks and responsibilities 
as may be contemplated by the code or best 
practice from time to time.

GVC Holdings PLC | Annual Report 2018

69

THE ROLES OF THE BOARD
The graphic below illustrates how the Board executes its duties through a structured cascade of responsibilities across the Group.

KEY STAKEHOLDERS: SHAREHOLDERS / CUSTOMERS / SUPPLIERS / PARTNERS / REGULATORS / GOVERNMENTS

SPORTS LABELS / GAMES LABELS / US BUSINESS / NON-CORE BUSINESS / TECHNOLOGY

IMPLEMENTATION

OUR EMPLOYEES

GUIDANCE AND INSTRUCTION

SENIOR EXECUTIVE TEAM

DAY-TO-DAY MANAGEMENT

REMUNERATION COMMITTEE
AUDIT COMMITTEE  
NOMINATIONS COMMITTEE
CSR COMMITTEE

DELEGATION

THE BOARD

As can be seen from the diagram above, the division of responsibilities 
between the Chairman and Chief Executive is clearly established and 
their respective roles are set out in writing and agreed by the Board.

The Board currently comprises of eight Directors and their biographies 
are set out on pages 66 and 67.

The Directors have adopted a formal schedule of matters reserved 
to the Board, setting out which issues must be referred to the Board 
for decision. These can be categorised into a number of key areas 
including but not limited to:
 ≠ long-term business plan, strategy, budgets and forecasts;
 ≠ restructuring or reorganisation of the Group and material acquisitions 

and disposals;

 ≠ the Group’s finance, banking and capital structure arrangements;
 ≠ approval of capital expenditure and financial guarantees above 

certain levels;

 ≠ financial reporting (interim and annual financial results and interim 

management statements);

 ≠ dividend policy;
 ≠ Shareholder circulars, convening of shareholder meetings and stock 

exchange announcements;

 ≠ approval of the Group’s remuneration policy (following 
recommendations from the Remuneration Committee);

 ≠ approval of the Group’s risk management and control framework 
and the appointment/re-appointment of the external auditors 
(following recommendations from the Audit Committee); and

 ≠ approval of the Group’s policies in relation to corporate and social 

responsibility, health and safety and the environment.

In addition, the Board has adopted a delegation of authority mandate 
which sets out the levels of authority for the Executive Directors and 
employees below Board level to follow when managing the Group’s 
business day-to-day.

70

GOVERNANCE CONTINUED

LEADERSHIP CORPORATE  
GOVERNANCE OVERVIEW

UK Corporate Governance Code

Diversity

The Directors confirm that throughout 2018 and to date GVC complied 
with the main principles and recommendations of the UK Corporate 
Governance Code (the “Code”) published in April 2016 by the Financial 
Reporting Council. The Code is available online at www.frc.org.uk. 
The FRC published an updated Code in July 2018 for accounting 
periods beginning on or after 1 January 2019, so the Company will 
report on its compliance with the latest version of the Code next year. 

Meeting and Exceeding Best Practice 

The Board feel that the size, structure and diversity of the Board 
is consistent with best practice in all the key areas including in the 
following regards: The roles of the CEO and Chairman are separate and 
distinct; there is a majority of the Board whom are independent; the 
Chairman was independent upon appointment; there is an independent 
Senior Non-executive Director; the Audit and Remuneration 
Committees are 100% independent, with executives only attending on 
invitation; and all Directors hold themselves accountable to shareholder 
by putting themselves up for annual election.
KNOWLEDGE AND EXPERIENCE
The Directors have a wide range of backgrounds and extensive 
knowledge of many sectors:
 ≠ Accountancy
 ≠ Business development
 ≠ Consumer branding 
 ≠ E-commerce
 ≠ Electronic payments 
 ≠ Energy
 ≠ Entertainment 
 ≠ Equity research
 ≠ Finance and investment
 ≠ Land-based gaming
 ≠ Law and regulation
 ≠ Online gambling 
 ≠ Property 
 ≠ Retail 
 ≠ Technology 
 ≠ Travel and leisure

The Board’s membership is diverse geographically, with nationals from 
France, Gibraltar, UK and the USA. This aids the Board’s discussions 
and decision-making process given our businesses offer into 
international markets and operate out of 20 countries. 

Over the last eight years UK listed companies have been encouraged 
to appoint more women as Directors, in recognition that more than 
half the world’s population is female and they may facilitate a better 
board decision-making process, with more insightful and balanced 
deliberations. The GVC Board supports the rationale for seeking 
greater gender diversity on boards of Directors and considers this 
diversity matter during the recruitment process. In 2018 a second 
woman was appointed to the Board, Virginia McDowell, resulting now 
in women making up 25% of the Board. Gender remains one of the key 
areas of consideration for the Nominations Committee and the Board, 
together with a candidate’s experience, knowledge and skills.

The Committees

The Board is required to present a fair, balanced and understandable 
assessment of the Company’s position and prospects. 
This responsibility to present a fair, balanced and understandable 
assessment extends to interim and other price-sensitive public reports 
and reports to regulators, as well as to information required to be 
presented by statutory requirements. The Board is also responsible  
for determining the nature and extent of the significant risks it is willing 
to take in achieving its strategic objectives and as a consequence it  
has to maintain sound risk management and internal control systems. 

The Board has appointed a committee of independent Directors, 
the Audit Committee, to monitor these areas and report and make 
recommendations to the Board. Please see the Audit Committee 
Report on pages 76 to 81. The new Audit Committee Chairman joined 
the Group in September 2018 and presents the Audit Committee’s 
Report on pages 76 to 81.

The Board has adopted a formal and transparent procedure for the 
appointment of new Directors by appointing a Nominations Committee 
to lead the process of appointment and make recommendations to 
the Board. The Nominations Committee also advises the Board on 
its structure, size, composition and matters of Director and senior 
management succession. A report from the Nominations Committee 
on its work appears on pages 74 and 75.

The Board is responsible for setting the levels of remuneration for the 
Executive Directors and the senior executive team. It is required to set 
remuneration to be sufficient to attract, retain and motivate Directors 
of the quality required to run the Company successfully, but should 
avoid paying more than is necessary for this purpose. The Board has 
delegated these remuneration matters to a committee of independent 
Non-executive Directors, the Remuneration Committee. The Directors’ 
Remuneration Report prepared by the Remuneration Committee 
is set out on pages 82 to 102. The fees paid to the Non-executive 
Directors are a matter for the Board on a recommendation from the 
Executive Directors.

As described on page 65, the Board appointed a CSR Committee 
in 2018. This new committee has oversight of matters relating to 
regulatory compliance, AML, responsible gaming, health and safety, 
environmental impact, data protection and diversity in the workplace  
to this new committee. A report from the CSR Committee can  
be found on page 53. 

GVC Holdings PLC | Annual Report 2018

DIVISION OF  
RESPONSIBILITY

71

Composition

Regular meetings

The Board has a majority of independent Non-executive Directors. 
Drawing on their various backgrounds and extensive executive and 
business experience, the Non-executive Directors engage with  
the Executive Directors, who manage the day-to-day business,  
in formulating the direction and strategy of the Company. The  
Non-executive Directors oversee the implementation of this strategy 
and challenge management when appropriate. In accordance with the 
UK Corporate Governance Code, a majority of the Directors, excluding 
the Chairman, are deemed to be independent, helping to ensure  
the Company is run in the interests of all shareholders. The Chairman 
was deemed to be independent on appointment.

CHAIRMAN 
LEE FELDMAN

Independent

Non-independent

Kenneth Alexander (CEO)
Paul Bowtell (CFO)

Jane Anscombe  
(Remuneration Committee Chair)
Pierre Bouchut (Audit Committee Chairman)
Virginia McDowell (CSR Committee Chair)
Peter Isola
Stephen Morana  
(Senior Independent Director)

Tenure and succession

To ensure the independent Directors continue to be independent 
in character and judgement, the UK Corporate Governance Code 
recommends that Non-executive Directors should not serve for 
more than nine years from the date on which they are first elected by 
shareholders. The tenures of the current Directors deemed by the 
Board to be independent are as follows:

Director

Jane Anscombe

Pierre Bouchut

Virginia McDowell

Peter Isola

Stephen Morana

First election

Tenure

2018

2019

2019

2016

2016

1.5

0.5

0.8

3.0

3.0

During 2018 the following five changes to the Board’s 
membership occurred:

1. March: Paul Bowtell succeeded Paul Miles as GVC’s CFO following 

the acquisition of Ladbrokes Coral;

2. June: Will Whitehorn stepped down from the Board as the Senior 

Independent Director and Stephen Morana took on this role;

3. June: Virginia McDowell was appointed to the Board as an 
independent Non-executive Director and Chair of the CSR 
Committee;

4. September: Pierre Bouchut was appointed to the Board as an 

independent Non-executive Director and Chairman of the Audit 
Committee, succeeding Stephen Morana in this role; and

5. December: Karl Diacono retired as a Non-executive Director, having 

served on the Board for ten years.

During 2018 the Board had four face-to-face meetings scheduled, 
held in March, June, September and December. Attendance at these 
meetings was as follows:

Director

Kenneth Alexander

Jane Anscombe

Pierre Bouchut

Paul Bowtell

Karl Diacono

Lee Feldman

Peter Isola

Virginia McDowell

Paul Miles

Stephen Morana

Will Whitehorn

Meetings entitled  
to attend

Meetings actually 
attended

4

4

1

3

4

4

4

3

1

4

1

4

4

1

3

4

4

4

3

1

4

1

These Board meetings covered the following areas of business: 
 ≠ The acquisition and integration of Ladbrokes Coral; 
 ≠ The acquisition of Crystalbet;
 ≠ The appointment of two new independent Non-executive Directors;
 ≠ Regular reports from the Executive Directors;
 ≠ Regular reports from the senior executive team on operations, 

business integration, product development, regulatory developments, 
litigation and investor relations; 

 ≠ 2017 audited Annual Report and results announcement;
 ≠ Bolt-on acquisition opportunities; 
 ≠ Preparation for and feedback from 2018 AGM; 
 ≠ Refinancing the Group through the debt market; 
 ≠ The Greek tax appeal;
 ≠ US licensing;
 ≠ The feedback from a corporate governance roadshow; and
 ≠ Reports from the Chairs of the Audit, CSR, Remuneration and 

Nominations Committees.

In addition to the scheduled meetings described above, 18 ad hoc 
Board meetings were also convened at short notice in 2018, to deal 
with the following matters: 
 ≠ The acquisition of Ladbrokes Coral and the debt refinancing; 
 ≠ MGM US joint venture;
 ≠ Insurance options for the CVR;
 ≠ Business acquisitions by InterTrader; and
 ≠ Gaming licence applications.

Board meetings are usually held in Gibraltar, where the Group’s online 
gambling business is headquartered. The Articles of Association of 
GVC, which is incorporated in the Isle of Man prevent any Board or 
Board Committee meeting from being held in the United Kingdom.

72

GOVERNANCE CONTINUED

COMPOSITION, SUCCESSION  
 AND EVALUATION

Meetings without Executive Directors present 

The UK Corporate Governance Code recommends that the Chairman 
meets with the Non-executive Directors without the Executive Directors 
present at least once a year. This meeting normally happens in connection 
with the annual Board performance evaluation process, however, 
it is not unusual for the Chairman to conduct these meetings more 
frequently, particularly if the Company is contemplating a significant 
transaction. The Chairman reports back to the full Board any 
recommendations arising from these meetings.

Directors where necessary. Possible options for addressing any issues 
arising from the review are considered and action agreed by the Board. 
The SID meets with the Non-executive Directors to review the results of 
the evaluation of the Chairman’s performance. The SID then discusses 
with the Chairman these results and any further feedback from the 
Non-executive Directors. The Board is currently going through the 
performance evaluation process and the actions agreed to be taken 
following the evaluation feedback being reviewed and discussed will be 
published in the Chairman’s letter accompanying the 2019 AGM notice.

Information and support

Working with the Chairman the Company Secretary ensures good 
information flows within the Board and its committees and between 
senior management and the Non-executive Directors. The Company 
Secretary is the guardian of all Board procedures and advises 
the Chairman and other Directors when required. Agendas and 
accompanying reports are prepared for each Board or committee 
meeting and circulated via a secure data-room in advance of each 
meeting. Between scheduled meetings, Directors are updated on 
business developments with email reports, management accounts  
and regulatory updates and, where necessary, the Chairman of the 
Board or the Chairman of a committee will convene a conference  
call to discuss and reach agreement on material urgent matters.

The Company Secretary is available to all Directors to offer guidance 
and advice on corporate governance, company law and share plan 
matters. The Company Secretary presents a report at each Board 
meeting updating the Directors on share capital and shareholder 
changes, Group corporate structure changes and corporate 
governance developments. GVC’s Head of Legal is also available to 
all Directors to provide advice on general legal and regulatory issues. 
In addition, a formal procedure has also been adopted allowing 
Directors to seek independent professional advice where they believe 
it is necessary in order for them to fulfil their duties to the Company. 
Board committees are also authorised by the Board under their terms 
of reference to retain external advice as required for each committee  
to carry out its duties.

Induction and training

A full induction programme is provided to new Directors, which is 
specifically tailored to the needs and experience of the new Director 
and the committees on which they sit. The programme provides 
corporate governance information provided by the Company Secretary 
which is both general in nature (e.g. UK Corporate Governance 
Code, remuneration best practice) and specific to the Company (e.g. 
the risk register, Schedule of Matters Reserved to the Board, etc.). 
New Directors may also meet with the Company’s external auditors 
and advisers as part of the induction process. After the induction 
programme from time to time the Company Secretary notifies Directors 
of courses and seminars conducted by corporate governance bodies 
and professional advisers that Directors may find helpful.

Board performance evaluation

In accordance with best practice, the Board conducts an evaluation 
of the performance of the Board, its committees, individuals and 
the Chairman. For this year a third party advisory firm, Lintstock 
Limited has been engaged to facilitate the exercise. This will require 
each Director to complete a series of questions online. Lintstock will 
collate the answers and then interview each Director, before then 
collating a report. The report will be circulated to all Directors and 
then the Chairman will discuss the results of the Board, individual and 
committee performance evaluations with the Board and with individual 

2019 AGM

A separate notice convening the AGM on Wednesday 5 June 2019 will 
be dispatched to shareholders more than 20 working days before the 
AGM. The AGM notice will describe each item of business, which will be 
dealt with by its own separate resolution. All the Directors will each stand 
for re-appointment and there will be separate resolution proposed for 
each re-appointment. All Directors will be present at the AGM to answer 
questions from those shareholders that attend. In accordance with best 
practice, the Chairman will exercise his discretion under the articles and 
call for all resolutions to be decided on by a poll vote rather than a show 
of hands. The voting results will be announced via a regulatory news 
service and published on GVC’s corporate website shortly after the 
AGM closes.

Shareholder engagement

The Company keeps shareholders informed of business developments 
via its Annual Report, half-year statement and trading update 
announcements. In addition, other price sensitive information is publicly 
disclosed via a regulatory news service. All these items of information 
are available on the Company’s corporate website, www.gvc-plc.com. 
The website also contains other information about the Group and 
its business.

Throughout the year the CEO, CFO and Director of Investor Relations 
meet with shareholders on request or via organised investor roadshows 
supported by GVC’s brokers, as well as by attending and presenting at 
industry and investor conferences. During 2018 there were more than 
700 such meetings, hosted in the UK, mainland Europe and the US. 
In addition the Chairman and Senior Independent Director conducted a 
corporate governance roadshow in November 2018 and feedback from 
that exercise is set out on page 93. The Senior Independent Director is 
available to shareholders if they have concerns which contact through 
the Chairman, CEO or CFO fails to resolve or, where contact with those 
individuals is inappropriate. Major shareholders also have the opportunity 
to meet newly appointed Non-executive Directors should they wish, but 
in practice our shareholders have not to date taken up this offer

GVC’s shareholders

As at 1 March 2019, GVC’s major shareholders were:

Shareholder

Capital Group

Standard Life Aberdeen

BlackRock

Merian Global Investors

Number  
of Shares

75,008,444

55,347,260

32,006,969

28,885,405

% of Issued  
Share Capital  
& Total Voting 
 Rights

12.89%

9.51%

5.50%

4.96%

Note: 
As at 1 March 2019 the Company had 581,870,271 shares in issue. Each share carries the 
right to one vote.

GVC Holdings PLC | Annual Report 2018

73

During 2018 the Company issued a total of 278,143,796 new ordinary 
shares. 271,816,558 shares were issued to the Ladbrokes Coral 
shareholders in consideration for GVC acquiring that group, with an 
additional 6,327,238 new shares issued as a result of Directors and 
employees exercising various Company share plan awards. 

The Company did not acquire any of its shares in 2018. 

Directors’ report other disclosures

Customer and creditor payment policy
The Group is committed to prompt payment of customer cash-out 
requests and maintains adequate cash reserves to cover customer 
withdrawals and balances. Normally payments will be made to 
customers within seven days of receiving a customer instruction. In the 
case of other creditors, it is the Group’s policy to agree terms at the 
outset of a transaction and ensure compliance with such agreed terms. 
In the event that an invoice is contested then the Group informs the 
supplier without delay and seeks to settle the dispute quickly. 

Going concern

The Group’s business activities, together with the factors likely to 
affect its future development, performance and position are set out in 
this Annual Report in the sections preceding this governance report. 
The financial position of the Group, its cashflow, liquidity position and 
borrowings are set out in the aforementioned section. In addition,  
notes to the financial statements on pages 88 to 118 includes the 
Group’s objectives, policies and processes for managing its capital;  
its financial risk management objectives; details of financial instruments 
and hedging activities; and its exposures to credit risk and liquidity 
risk. The Group has considerable financial resources together with 
a large number of players and long-term contracts with a number of 
corporate customers and suppliers across different geographic areas 
and industries. As a consequence, the Directors believe the Group is 
well placed to manage its business risks successfully in the context  
of the current economic outlook. After making enquiries, the Directors 
have a reasonable expectation that the Company and the Group 
have adequate resources to continue in operational existence for the 
foreseeable future. Accordingly, they continue to adopt the going 
concern basis in preparing the Annual Report. 

Statement of Directors’ Responsibilities in respect of the 
annual report and the financial statements

The Directors are responsible for preparing the Annual Report and the 
Group and parent Company financial statements in accordance with 
applicable law and regulations. 

Company law requires the Directors to prepare Group and parent 
Company financial statements for each financial year. Under that 
law they are required to prepare the Group financial statements 
in accordance with International Financial Reporting Standards 
as adopted by the European Union (IFRSs as adopted by the EU) 
as applicable to an Isle of Man company and applicable law and 
have elected to prepare the parent Company financial statements 
in accordance with UK accounting standards, including FRS 101 
Reduced Disclosure Framework as applicable to an Isle of Man 
company. Under company law the Directors must not approve the 
financial statements unless they are satisfied that they give a true and 

fair view of the state of affairs of the Group and parent Company and  
of their profit or loss for that period. In preparing each of the Group and 
parent Company financial statements, the Directors are required to:
 ≠ select suitable accounting policies and then apply them consistently; 
 ≠  make judgements and estimates that are reasonable, relevant, 

reliable and prudent; 

 ≠  for the Group financial statements, state whether they have been 

prepared in accordance with IFRSs as adopted by the EU; 
 ≠  for the parent Company financial statements, state whether 

applicable UK accounting standards, including FRS 101 Reduced 
Disclosure Framework, have been followed, subject to any material 
departures disclosed and explained in the parent Company 
financial statements; 

 ≠  assess the Group and parent Company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going 
concern; and 

 ≠  use the going concern basis of accounting unless they either intend 

to liquidate the Group or the parent Company or to cease operations, 
or have no realistic alternative but to do so. 

The Directors are responsible for keeping proper accounting records 
that are sufficient to show and explain the parent Company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the parent Company and enable them to ensure 
that its financial statements comply with the Isle of Man Companies Act 
2006. They are responsible for such internal control as they determine 
is necessary to enable the preparation of financial statements that are 
free from material misstatement, whether due to fraud or error, and 
have general responsibility for taking such steps as are reasonably 
open to them to safeguard the assets of the Group and to prevent 
and detect fraud and other irregularities. 

Under applicable law and regulations, the Directors are also 
responsible for preparing a Directors’ Report and a Corporate 
Governance Statement that complies with that law and 
those regulations. 

The Directors are responsible for the maintenance and integrity of the 
corporate and financial information included on the company’s website. 
Legislation in the UK governing the preparation and dissemination of 
financial statements may differ from legislation in other jurisdictions. 

Responsibility statement of the Directors in respect 
of the annual financial report 
 ≠ the financial statements, prepared in accordance with the applicable 
set of accounting standards, give a true and fair view of the assets, 
liabilities, financial position and profit or loss of the company and the 
undertakings included in the consolidation taken as a whole; and 
 ≠ the strategic report includes a fair review of the development and 
performance of the business and the position of the issuer and 
the undertakings included in the consolidation taken as a whole, 
together with a description of the principal risks and uncertainties 
that they face. 

We consider the annual report and accounts, taken as a whole, is fair, 
balanced and understandable and provides the information necessary 
for shareholders to assess the group’s position and performance, 
business model and strategy. 

Lee Feldman
Chairman
5 March 2019

74

GOVERNANCE CONTINUED

NOMINATIONS COMMITTEE 
REPORT

THE BOARD HAS ADOPTED A FORMAL  
AND TRANSPARENT PROCEDURE FOR  
THE APPOINTMENT OF NEW DIRECTORS  
TO THE BOARD BY APPOINTING A 
NOMINATIONS COMMITTEE TO LEAD  
THE PROCESS OF APPOINTMENT  
AND MAKE RECOMMENDATIONS  
TO THE BOARD. 

Lee Feldman
Chairman
5 March 2019

The Nominations Committee also advises the Board on its structure, 
size, composition and matters of Director and senior management 
succession. The terms of reference for the Nominations Committee 
are available on GVC’s corporate website at 

https://gvc-plc.com/wp-content/uploads/2017/07/Nomination-
Committee-tor.pdf

Membership and attendance

The following Directors are or were members of the Nominations 
Committee in the period 1 January 2018 to date and they each 
attended the following number of meetings:

Member

Lee Feldman

Jane Anscombe

Stephen Morana

Will Whitehorn*

Number of meetings 
entitled to attend

Number of meetings 
attended

3

3

1

2

3

3

1

1

* Note: Will Whitehorn stepped down from the Board on 6 June 2018.

The Company Secretary attends all Nominations Committees to 
record meetings and provide advice to the Directors. The CEO 
is normally invited to attend each meeting and the Group HR 
Director may be invited to attend from time-to-time to participate 
in discussions about succession planning.

Business during the year

During 2018 the main areas of business for the Nominations 
Committee were:
 ≠ The recruitment of three new independent Non-executive 

Directors; and

 ≠ Succession planning, particularly in relation to the change of CFO.

Supported by the independent recruitment firm, Russell Reynolds, 
the Nominations Committee successfully selected Virginia McDowell 
in June and Pierre Bouchut in September and the Board accepted 
the Nominations Committee’s recommendation and made these 
appointments in those respective months.

The search for the third Non-executive Director is well advanced and 
is being undertaken to find a successor for Karl Diacono who retired 
last December after 10 years’ of service. A number of candidates 
have been interviewed and the Nominations Committee expects 
to make a recommendation to the Board later in the year. 

The Nominations Committee has spent a considerable amount of time 
during 2018 reviewing and feeding into the succession plans for the 
Board members and senior executives. This proved to be extremely 
worthwhile when in the autumn our current CFO indicated he was 
considering leaving to take up a new opportunity in private equity. 
By running through the succession work that had already been done 
and engaging Russell Reynolds to do some further benchmarking of 
external and internal candidates, the Nominations Committee was able 
to recommend that Rob Wood, the Ladbrokes Coral Retail CFO be 
appointed CFO if Paul Bowtell decided to leave GVC.

GVC Holdings PLC | Annual Report 2018

75

As part of the development of the Group’s succession plans, the 
Nominations Committee has directed the Group HR Director to ensure 
that these plans also address succession below the senior executive 
team and that sufficient training and mentoring is provided to assist 
colleagues to step up into the shoes of their predecessors.

Throughout any recruitment process the Nominations Committee 
operates within the parameters of the Company’s diversity 
policy. The diversity policy ensures the Group engages trains and 
promotes employees on the basis of their capabilities, qualifications 
and experience. The policy forbids discrimination or pressure to 
discriminate by its employees or others acting on the Group’s behalf 
or their employees, contractors or customers in respect of age, 
gender, sexual orientation, race, ethnic origin, marital status or civil 
partnership, nationality, disabilities, political or religious beliefs, or 
on any other criteria unrelated to an individual’s ability to perform the 
duties. The policy also sets out how the diversity guidelines impact 
recruitment, selection and promotion, learning and development, 
the management of part-time workers and individual employee 
responsibilities for ensuring enforcement and compliance with the 
policy. Owing to the breadth of diversity existing across the Group, 
diversity ratios or objectives have not been set.

The UK Corporate Governance Code (the “Code”) was updated in 
July 2018 and this applies to listed companies reporting in respect 
of accounting periods beginning on or after 1 January 2019. One of the 
new recommendations is that the tenure of the chairman of the board 
should not exceed nine years. As I have been a Director of GVC since 
2004 and Chairman since 2008 my tenure could become an issue 
under the forthcoming version of the Code which will be in full effect for 
GVC in 2020. In preparation for this the Senior Independent Director is 
leading the debate with the Board about this governance development 
and he reports below on this matter.

Lee Feldman
Chairman of the Nominations Committee
5 March 2019

Statement on Chairman’s Succession

In July 2018, the update to the Code saw a change in recommended 
practice regarding a Chairman’s tenure, with the move towards a 
Chairman stepping down after nine years of service. Lee Feldman has 
been the Chairman of GVC since 2008, so his tenure exceeds the new 
recommended maximum duration.

As Senior Independent Director, I have led the Board discussion on this 
matter as we try and find a balance between adherence with the Code, 
and doing what is best for the business and shareholders. Whilst it 
is the Board’s aim to comply with the Code’s recommendations, the 
overriding duty is to ensure that any action taken to comply is in the 
Company’s best interests overall.

There are a number of factors that we as a Board need to take into 
account when reviewing this issue:
 ≠ The successes that GVC has seen under Lee’s tenure, including 
sector leading returns on investment, an ambitious M&A strategy 
and an exciting new Joint Venture in the US;

 ≠ The improvements in our corporate governance processes and 
controls over the last few years as we moved to a full listing;
 ≠ The lack of “muscle memory” in our current non executive  
Board members, all of whom have been appointed within  
the last three years; and

 ≠ A new CFO joining the Board – whilst we are very lucky to have 

someone of Rob Wood’s calibre within the business, this will be his 
first PLC role.

In November 2018, I met with the majority of our largest shareholders 
and had detailed conversations on this matter. I received very strong 
feedback that, although they believe that over time we do need to find 
a successor to Lee, they would be very concerned were we to prioritise 
compliance with the Code to the detriment of the business, especially 
given the above factors.

To that end, we believe that non-compliance with this aspect of the 
updated Code at this time is preferable given the unique circumstances 
the business faces, and the value-add that Lee continues to bring in 
the role as Chairman. That said, we will look to commence a search for 
a new Chairman during the course of the next year. We believe that this 
is the right decision for all stakeholders, and I will continue to maintain 
dialogue with shareholders on this issue.

Stephen Morana
Senior Independent Director
5 March 2019

76

GOVERNANCE CONTINUED

 AUDIT COMMITTEE  
REPORT

MEMBERS
PIERRE BOUCHUT – CHAIRMAN  
(APPOINTED 13 SEPTEMBER 2018)
STEPHEN MORANA (FORMER CHAIRMAN)
KARL DIACONO (STEPPED DOWN 13 SEPTEMBER 2018)
WILL WHITEHORN (STEPPED DOWN 20 JUNE 2018)
VIRGINIA MCDOWELL (APPOINTED 6 JUNE 2018)

PIERRE BOUCHUT IS REGARDED AS THE 
AUDIT COMMITTEE MEMBER WITH RECENT AND 
RELEVANT FINANCIAL AND RETAIL EXPERIENCE

Composition and constitution

The Audit Committee oversees the Group’s financial reporting and 
internal controls and provides a formal reporting link with the external 
auditors. The Committee’s Terms of Reference, which are reviewed 
annually, are available on the Company’s website, https://gvc-plc.com/
wp-content/uploads/2018/09/Audit-Committee-Terms-of-Reference-
GVC-Sept-amendment.pdf

The Audit Committee currently comprises three members, all of 
whom are Independent Non-executive Directors. Appointments to 
the Committee are made by the Board at the recommendation of 
the Nomination Committee, which consults with the Chairman of the 
Audit Committee. The Board has satisfied itself that the Committee’s 
membership includes at least one Director with recent and relevant 
financial experience and have competence in accounting and/
or auditing and that all members are financially literate and have 
experience of corporate financial matters. All Directors on joining the 
Board are given specific sector training to ensure competence relevant 
to the business, in addition to the other skills they bring to the Board 
and Committees.

GVC Holdings PLC | Annual Report 2018

MAIN RESPONSIBILITIES 
OF THE COMMITTEE
 ≠ Monitors the integrity of GVC Holdings PLC’s financial 
statements and any formal announcements relating 
to the Company’s financial performance and reviews, 
and challenges, where necessary, the significant 
financial reporting issues and judgements in relation 
to the half-year and annual financial statements before 
these are submitted to the Board for final approval;
 ≠ Makes recommendations to the Board concerning 

any proposed, new or amended accounting policies;
 ≠ Oversees the relationship with the Group’s external 
auditor including reviewing the annual external audit 
plan and audit findings;

 ≠ Recommends the audit fee to the Board and sets the 
Group’s policy on the provision of non-audit services 
by the external auditor;

 ≠ Reviews and monitors the external auditor’s 

independence and objectivity, and the effectiveness 
of the audit process;

 ≠ Monitors and reviews the internal audit programme 

and its effectiveness; 

 ≠ Monitors and reviews GVC’s systems for internal control, 

financial reporting and risk management;

 ≠ Reviews internal audit reports covering the various areas 
and activities of the business and ensures the business 
responds to the recommendations made; and

 ≠ Assesses and reports on the Group’s viability in line with 
the UK Code requirements, prior to being submitted to 
the Board for approval.

Meeting attendance

The Audit Committee met four times in 2018. Other Directors, 
including the Chief Financial Officer, attend the Audit Committee 
meetings by invitation. The Committee has also met for private 
discussions with the external auditor, whose representatives 
attend all of its meetings, together with Internal Audit.

Details of the number of Committee meetings held during 
the year and the attendance of Committee members is 
shown below:

Director

Pierre Bouchut

Stephen Morana

Karl Diacono

Will Whitehorn

Virginia McDowell

Meetings entitled 
to attend

Meetings actually 
attended

1

4

3

2

2

1

4

3

1

2

77

RESPONSIBILITY FOR THE GVC FINANCIAL STATEMENTS

The Board is ultimately responsible for presenting a fair, balanced and understandable assessment of GVC’s position and prospects, which extends to the half-year 
and annual financial statements.

DELEGATION

GVC’s finance department, led by the CFO, prepares 
the financial statements.

The Head of Investor Relations coordinates with the 
CEO, CFO and Chairman on the preparation of any 
statements on GVC’s position, performance, 
business model and strategy.

The Company Secretary with the Chairman of the 
Board and the Chairmen of the various Board 
Committees, prepares the corporate governance 
statements and all Board committee reports.

EXTERNAL REVIEW

GVC’s external auditors audit the annual financial accounts and review the half-year accounts together with any business or corporate governance commentary.  
A report to Audit Committee is prepared.

COMMITTEE’S REVIEW

The Audit Committee reviews the draft financial statements and accompanying 
statements and meets with the external auditors to review their report. The Audit 
Committee proposes amendments and makes recommendations to the Board 
and also approves the Audit Committee’s Report.

For the annual report the Remuneration Committee and Nominations Committee 
review the Directors’ Remuneration Report and Nominations Committee Report 
respectively, propose changes and make recommendations to the Board.

BOARD REVIEW

The Board reviews the financial statements, accompanying reports and recommendations from its committees and makes changes to the disclosure 
where appropriate.

AUDITOR REPORTING TO THE BOARD

The External auditors carry out final report and sign-off the audit report (annual report) or review report (half-year results).

AUDIT/BOARD APPROVAL AND PUBLISH

The Board auditors approves the year-end financial statements and disclosures and the half-year report and these are then released to the stock exchange and 
published on GVC’s corporate website.

In respect of the financial statements and accompanying reports for the year ended 31 December 2018, the Company has followed the process 
detailed above. In doing so the Directors confirm that they have reviewed the complete 2018 Annual Report and considered that taken as a 
whole, the report is fair, balanced and understandable and provides the information necessary for GVC’s shareholders to assess the Company’s 
performance, business model and strategy. 

78

GOVERNANCE CONTINUED

 AUDIT COMMITTEE  
REPORT CONTINUED

Accounting and key areas of judgement

Throughout the course of the year, the Audit Committee determined the following areas of the financial statements were of significant interest. 
These issues were discussed with management and the external auditors to ensure that the required level of disclosure has been provided 
and that appropriate rigour has been applied where any judgement may be exercised. 

MATTER CONSIDERED

ACTION

IFRS 3 fair value exercise of the Ladbrokes Coral business

The GVC Group completed the acquisition of the Ladbrokes Coral Group, 
Neds International, a majority shareholding of Mars LLC (referred to as 
“Crystalbet”) and a number of other smaller acquisitions during the year, 
as detailed in note 31 to the financial statements. Included within the IFRS 
3 fair value exercise undertaken are a number of judgements including the 
value of acquired intangibles (£2,507.6m) and goodwill (£2,366.7m).

Provision for historical tax claims

During the current year, the Group has recognised a provision of £119.4m 
in respect of potential historical tax liabilities in Greece. In quantifying the 
provision recorded, management have made certain judgements over 
the likely settlement. 

Separately disclosed items and proforma information

The Group separately discloses certain items in order to allow a clearer 
understanding of the underlying trading performance of the business. 
In 2018, the Group has recorded a net charge in respect of items which 
have been separately disclosed of £434.2m in the Income Statement. 
In addition, given the financial statements only include trading since the date 
of acquisition for the acquired Ladbrokes Coral business, proforma financial 
information has been provided within the Annual Report and Accounts to 
assist in the articulation of the underlying business performance.

Carrying value of long-lived assets and depreciable lives

The Group has significant value in enduring and indefinite life assets such 
as licenses in the Retail estate and goodwill which need to be reviewed 
for impairment. In 2018, the Group has recognised an impairment charge 
against the assets in the Retail estate of £40.1m.

Contingent consideration

Included within the Group Balance Sheet as at 31 December 2018 is 
contingent consideration of £109.2m, which has been calculated based 
on potential future profitability.

The Audit Committee have reviewed the judgements made in connection 
with the accounting treatment, to determine whether the assets 
and liabilities recognised in the financial statements are carried at an 
appropriate fair value. In assessing the valuations, the Committee have 
reviewed the working papers provided by management and its advisers 
in relation to the fair value exercise and has assessed the assumptions 
used and conclusions reached. The Committee has also considered 
the conclusions reached by KPMG on their work in this area and have 
concluded that the treatment within the financial statements is appropriate.

In assessing the provision recorded by management, the Committee 
have assessed the basis for the provision and the advice received by 
the Group’s legal advisors over the likely liability. The Committee have 
also reviewed the analysis prepared by KPMG and are satisfied that 
the approach adopted and the disclosure provided is appropriate.

As part of their assessment that the treatment of separately disclosed 
items in the financial statements is appropriate, the Committee have 
considered each of the items disclosed separately and challenged, where 
necessary, the treatment adopted by management. The Committee has 
also considered the conclusions reached by KPMG as part of its audit 
in this area and are satisfied with the disclosure adopted. 
Management’s use of proforma information in explaining the underlying 
business performance has also been considered by the Committee, as 
have KPMG’s views on the use of proforma information and non-GAAP 
measures. The Committee has also considered the prominence given 
to non-GAAP measures compared to statutory measures and is satisfied 
with the balance of the disclosure provided.

The carrying value of all enduring and indefinite life assets are tested 
for impairment annually. In reaching their conclusion that the treatment 
adopted is appropriate, the Committee have reviewed the forecasts, key 
assumptions and methodology adopted by management in determining 
the impairment charges required in the 2018 financial statements. 
As part of this process and in reaching their conclusion that the current 
charges and disclosure are appropriate, the Committee have also 
reviewed KPMG’s audit findings.

The Committee have reviewed the process and judgements taken 
by management in determining the likely pay-out under the contingent 
consideration agreements as well as the findings of the KPMG audit and 
are satisfied that the liabilities recognised are appropriate given the 
circumstances.

GVC Holdings PLC | Annual Report 2018

79

External auditors

Effectiveness of the external audit process

The Audit Committee is committed to ensuring that the external 
audit process remains effective on a continuing basis. In particular, 
throughout the year the Audit Committee paid specific attention to 
the following areas: 
 ≠ Reviewing that safeguards put in place by the incumbent auditor 
against independence threats are sufficient and comprehensive; 
 ≠ Ensuring that the quality and transparency of communications with 
the external auditors are timely, clear, concise and relevant and that 
any suggestions for improvements or changes are constructive; 

 ≠ Exercising professional scepticism, including but not limited 

to, looking at contrary evidence, the reliability of evidence, the 
appropriateness and accuracy of management responses to queries, 
considering potential fraud and the need for additional procedures 
and the willingness of the auditor to challenge management 
assumptions; and 

 ≠ Considering if the quality of the audit engagement team is sufficient 
and appropriate – including the continuity of appropriate industry, 
sector and technical expertise (including new areas of activity by 
the client and changes in regulation or professional standards) 
and whether it has exercised sufficient objectivity to mitigate any 
independence and familiarity threats. 

Feedback is provided to the external auditor at every instance by 
the Audit Committee and through one-to-one discussions between 
the Chairman of the Audit Committee and the audit firm partner.

During the year ended 31 December 2018, KPMG LLP was appointed 
under an engagement letter to act as auditor to enable the Company 
to meet its obligations to prepare financial statements in accordance 
with the Listing Rules. The 2018 financial year-end serves as KPMG 
LLP’s inaugural financial reporting period as the Group’s external 
auditor, following the conclusion of an external audit tender process 
in 2018, with Mike Harper as the lead audit partner. 

A resolution will be proposed at the 2019 AGM to re-appoint KPMG 
LLP as the external auditors.

Policy on external audit tender

The UK Corporate Governance Code recommends that FTSE 350 
companies put their external audit out to tender at least once every 
ten years. The EU Audit Regulation, effective across all Member States 
from the 17 June 2016, enforces mandatory audit firm rotation after 
a period of maximum tenure, set at 20 years. 

GVC last ran a competitive audit tender process in 2017, however, 
in light of the discussions to acquire Ladbrokes Coral, the Audit 
Committee put a final decision on the external audit of the Company 
on hold for the 2017 year end, with Grant Thornton continuing in office. 

Following the completion of the acquisition of the Ladbrokes Coral 
Group, the audit tender process was concluded, where, from the four 
original participating firms who had submitted written proposals in July 
2017, two were shortlisted. Having evaluated both of these firms and 
considered their independence to act in the capacity as Group external 
auditor, the Audit Committee recommended to the Board that KPMG 
LLP be appointed for the 2018 year-end.

The 2018 financial year-end serves as KPMG LLP’s inaugural financial 
reporting period as the Group’s external auditor, and, having carried 
out a tender process in 2017, the Audit Committee, and the Board 
intend on putting the external audit out to tender at least once every 
ten years, in line with the guidance provided by the Financial Reporting 
Council, the EU Regulation and the Statutory Audit Services Order. 
The Audit Committee continues to follow an Auditor Rotation and 
Tendering Policy (which was first adopted in 2017). 

80

GOVERNANCE CONTINUED

 AUDIT COMMITTEE  
REPORT CONTINUED

Non-audit services provided by the external auditor

The Audit Committee has established a policy regarding the 
appointment of external auditors to perform non-audit services for 
the Group and keeps this under continual review, receiving a report 
at each Audit Committee meeting. This policy dictates that in the 
Company’s financial year, the total fees for non-audit services provided 
by the external auditors, excluding non-audit fees for due diligence for 
acquisitions and other specific matters noted below, should not exceed 
70% of the average of the total fees for audit services they provided 
in the preceding 3-year period. In the year ended 31 December 2018, 
the total non-audit fees as a percentage of the audit fees paid to the 
external auditors was 18%.

In addition to their statutory duties, KPMG LLP is also employed 
where, as a result of their position as auditors or for their specific 
expertise, they either must, or the Audit Committee accepts they 
are best placed to, perform the work in question. This is primarily 
work in relation to matters such as shareholder circulars, Group 
borrowings, regulatory filings and certain business acquisitions and 
disposals. In such circumstances the Audit Committee will separately 
review the specific service requirements and consider any impact 
on objectivity and independence of the auditors and any appropriate 
safeguards to this. As such the Audit Committee believes it appropriate 
for these non-audit services to be excluded from the 70% cap set 
out above. In the year ended 31 December 2018 the total fees paid 
to the external auditors in respect of due diligence for acquisitions 
was £0.1m.

Internal audit and its effectiveness

The Board delegates responsibility for reviewing the effectiveness 
of the Group’s systems of internal control to the Audit Committee. 
This covers all material controls including financial, operational and 
compliance controls and risk management systems. 

The Group’s Internal Audit function forms the primary source of 
internal assurance via the delivery of the Internal Audit Plan, which 
is structured to align with the Group’s strategic priorities and key risks 
and is developed by Internal Audit with input from management and 
the Audit Committee. 

Its mission is to provide independent, objective assurance and 
consulting services designed to add and protect value by improving 
the Group’s operations. Internal Audit assists the Group to accomplish 
its objectives by bringing a systematic, disciplined approach to evaluate 
and improve the effectiveness of risk management, control and 
governance processes. 

Through its work, Internal Audit provides assurance to the Board, 
through the Audit Committee, that effective and efficient control 
processes are in place to identify and manage business risks that 
may prevent the business from achieving its objectives. The scope 
of this work includes:
 ≠ Providing assurance to the Board and executive management that 
effective systems and controls are in place and are being operated 
to manage all significant risks within the financial and business 
systems operated within the Group;

 ≠ Assisting the business in fulfilling its corporate governance 

responsibilities;

 ≠ Supporting operational management by providing best practice 
advice on internal controls, including practical recommendations 
to mitigate control weaknesses identified during the review process;

 ≠ Promoting effective control at reasonable cost and assisting 

management generally in the pursuit of value for money (e.g. by 
providing practical recommendations to improve the efficiency of 
the financial and business processes operated by the business); and

 ≠ Carry out ad-hoc investigations based on any allegations made 

through the Whistleblowing Policy or as requested or directed by 
the Audit Committee and/or executive management.

Recommendations arising from Internal Audit reviews are 
communicated to the relevant business area for implementation 
of appropriate corrective measures, with results reported to the 
Audit Committee. 

The work completed by Internal Audit during the year focused on key 
areas of the Group (disclosed on pages 57 to 62 under principal risks), 
which included: 
 ≠ Reviews of Anti-money Laundering and Social Responsibility 

Processes across the business units;

 ≠ Key financial control reviews across the business, inclusive 

of the Group’s finance back-office support function based in 
Hyderabad, India;

 ≠ Operating review of the Group’s Italian Retail and Online businesses;
 ≠ Licensing compliance frameworks across UK Retail and Online 

business segments;

 ≠ Online marketing and affiliate management processes across 

the UK Online business;

 ≠ Identity and Access Management review throughout the UK Online 

and Retail infrastructure; and

 ≠ UK Retail and Online GDPR readiness assessment.

GVC Holdings PLC | Annual Report 2018

81

In addition to the above, the Group formed a Regulatory Assurance 
function during the latter half of the year, reporting into the Group 
Director of Internal Audit. The Regulatory Assurance team has 
been set up to ensure that there are regular, ongoing monitoring 
programmes across regulatory processes, such as anti-money 
laundering, responsible gambling and Retail license obligations. 
Other regulated activities under scope include marketing compliance 
and affiliate management. A periodic review of key compliance 
activities aims to maintain ongoing oversight of controls on behalf 
of internal and external stakeholders.

The Board, with the support of the Audit Committee, has completed its 
annual review of the effectiveness of the internal system of control, and 
whilst they are satisfied that it is robust there are areas which could be 
improved and these have been incorporated into the 2019 Audit Plan. 
The areas which will be subject to focus in 2019 are:
 ≠ System access controls;
 ≠ Harmonisation and standardisation of the control environment 

in the combined business; 

 ≠ Management of cyber-security and control structures;
 ≠ Ongoing compliance assurance over key regulations including 

gambling and responsibility requirements, anti money laundering, 
marketing and GDPR; and

 ≠ Effective implementation of key strategic projects and delivery 

of robust control environments.

The Directors acknowledge that, whilst GVC’s system of internal 
control can reduce the probability of business risks impeding the 
Company in achieving its objectives, it cannot eliminate these risks 
and can therefore provide only reasonable, not absolute, assurance 
against material misstatement or loss. The Directors also acknowledge 
that the business faces several risks as a direct result of the integration 
of its various operations. This means that in 2019 there will be more 
focus on areas of the business affected by integration where changes 
in systems, personnel or processes could lead to weaknesses in 
internal controls during the ongoing transitional period. 

Whistleblowing policy

The Group adopted and published a formal “whistleblowing” procedure 
by which employees can, in confidence, raise concerns about possible 
improprieties in financial or other matters. This procedure is set out 
in the Group’s Code of Conduct, which was re-launched across the 
enlarged Group during the year. 

The Company seeks the highest ethical standards in carrying out its 
various business activities, and corrupt practices of any sort will not be 
tolerated. The Company is committed to tackling malpractice and it is 
the personal responsibility of every employee of the Group to manage 
and reduce the risk of malpractice in their business.

The Company actively encourages individuals, where they believe 
that malpractice has taken place, to make protected disclosures 
either internally to the Audit Committee or externally through the 
outsourced service provider, Expolink. Employees will be protected 
where they have reasonable grounds to believe that their employer, 
another worker or a third party has committed serious malpractice 
and make a disclosure in good faith.

The Group has a written policy available to all employees on the 
Group’s intranet and approved by the Audit Committee, which sets out 
the type of disclosure which is protected and also specifies to whom 
disclosures should be made and the process that will be followed. 

The Audit Committee is satisfied that robust and appropriate 
arrangements are in place for the proportionate and independent 
investigation of such matters and for appropriate follow-up action.

Pierre Bouchut
Chairman of the Audit Committee
5 March 2019

82

GOVERNANCE CONTINUED

REMUNERATION:  
DIRECTORS’ REMUNERATION REPORT

for the year ended 31 December 2018

STRUCTURE OF THE DIRECTORS’ 
REMUNERATION REPORT:
FOR 2018 WE HAVE MADE SOME CHANGES 
TO THE FORMAT OF OUR DIRECTOR’S 
REMUNERATION REPORT, INCLUDING  
NEW SUMMARY “AT A GLANCE” AND  
ALL-EMPLOYEE REMUNERATION SECTIONS. 
WE HOPE THAT SHAREHOLDERS FIND 
THESE CHANGES HELPFUL AND 
INFORMATIVE.

Jane Anscombe
Chair of the Remuneration Committee 
5 March 2019

PART A – ANNUAL STATEMENT FROM 
THE REMUNERATION COMMITTEE CHAIR 
Outlines the key remuneration developments at GVC 
during 2018, including performance context for the 
year and looks ahead to 2019. Includes frequently 
asked questions

 Read more on page 82.

PART B – OUR REMUNERATION 
AT A GLANCE 
Provides a summary of key 2018 remuneration outcomes 

 Read more on page 86.

PART C – APPROACH TO  
DIRECTORS’ REMUNERATION 
Summary of the remuneration framework in place for 
Executive Directors at GVC, as approved by shareholders 
at our 2017 General Meeting, and how this aligns with 
our approach for all our employees

 Read more on page 88.

PART D – ALL-EMPLOYEE  
REMUNERATION 
Overview of the approach to remuneration across 
the Group

 Read more on page 90.

PART E – ANNUAL REPORT ON 
DIRECTORS’ REMUNERATION 
Presents remuneration outcomes for 2018 and how 
we intend to apply the Policy in 2019

 Read more on page 92.

GVC Holdings PLC | Annual Report 2018

83

PART A – ANNUAL STATEMENT FROM  
THE REMUNERATION COMMITTEE CHAIR 

As the Chair of the Remuneration Committee (“the Committee”), 
I am pleased to present the Board’s report on remuneration policy 
and practice for the year ended 31 December 2018. GVC is an Isle of 
Man incorporated company but the Committee has voluntarily chosen 
to comply with the Regulations and associated voting requirements of 
The Large and Medium-sized Companies and Groups (Accounts and 
Reports) (Amendment) Regulations 2013 (“the Regulations”).

How the business has developed

Over the last few years the Company has transformed the size 
and scope of its operations, growing rapidly over this period and 
transitioning from AIM to the Main Market, GVC is now the largest 
listed online-led sports-betting and gaming operator by revenue 
with, in addition, a substantial retail estate. Our recent evolution has 
been driven by strong underlying organic growth, supported by the 
acquisitions of bwin.party digital entertainment (“bwin.party”) in 2016 
and Ladbrokes Coral in 2018, which have significantly increased 
GVC’s scale and diversification, broadened our product range and 
strengthened our proprietary technology. Target synergies of €125m 
from bwin.party were successfully delivered and we have made a 
good start integrating Ladbrokes Coral and working towards the 
£130m of identified cost synergies. A measure of the growth in 
the scale and complexity of our operations is the increase in our 
employee headcount during 2018, from circa 3,000 to over 25,000.

The sustained performance and growth of GVC is testament to our 
highly talented CEO and senior executive, and the efforts of the 
colleagues in their teams. It is a measure of Kenneth Alexander’s 
success that £1 invested in GVC at the time of his appointment 
as CEO in March 2007 would have been worth £25.67 at the 
end of 2018, assuming dividend reinvestment

Legacy awards

The single figure of remuneration for our CEO and Chairman of the 
Board (“Chairman”) was high in 2018. The high single figure is largely 
driven by the vesting of the final tranches of awards under the 2015 
LTIP, made at the time of the bwin.party acquisition in 2016. The value 
of those awards reflects the value created for our shareholders since 
that time. 2018 is the last year in which those awards will vest and the 
single figure will be substantially lower in 2019.

Much has changed at GVC since 2016, including the appointment of a 
new Remuneration Committee. We implemented a new Remuneration 
Policy in December 2017, which substantially reduced the CEO’s 
incentive opportunity to more UK-typical levels. Likewise, the Chairman 
is now on a standard fee-only arrangement. Our remuneration 
framework is now aligned with typical UK practice.

During 2018 the CEO and Chairman exercised the final tranches of their 
2015 LTIP awards. As a result their beneficial shareholdings increased 
to 2.73m shares and 1.19m shares, respectively (after selling sufficient 
shares to cover the exercise price and applicable taxes). For the CEO, 
this translates into a beneficial shareholding of 1,936% of salary, 
creating substantial and continued alignment with shareholders.

Our current approach

As mentioned above, our approach to remuneration has evolved 
in recent years. The Committee has at all points sought to balance 
our wish to align with UK best practice remuneration and corporate 
governance standards, with the need to appropriately reward and 
retain this team during a period of significant business development. 
The Remuneration Policy was approved by shareholders in December 
2017 and we are well-positioned against many of the new provisions 
of the UK Corporate Governance Code, including on pensions and 
our remit as a Committee.

The online gaming industry is extremely competitive, with a 
relatively small talent pool across both public and private companies 
internationally. Within this context, the Committee recognises the 
critical need to retain our key talent to drive future growth within 
this industry, particularly given the ongoing regulatory change 
and challenge. 

2018 Group performance 

It was another year of strong performance for GVC. The Executive 
Directors and senior management team have continued to drive the 
Group’s strategy to extend its position in the sports-betting and gaming 
sectors. Proforma Group Net Gaming Revenue (“NGR”) increased by 
9% in 2018 within which our Online operations increased their NGR by 
19%, materially outperforming the market and taking share in all of our 
major territories in a business where scale counts. Proforma underlying 
EBITDA increased by 13% and good progress is being made in 
achieving the priorities from the Ladbrokes Coral integration.

Key 2018 performance highlights include:
 ≠ Proforma Net Gaming Revenue* up 9% to £3,571m;
 ≠ Proforma underlying EBITDA up 13% to £755m;
 ≠ Adjusted diluted EPS of 76.3 pence, up 51%;
 ≠ Dividends of 32.0 pence per share declared in respect of 2018, 

7% higher than in 2017;

 ≠ New 50/50 joint venture with MGM Resorts International to create 
a world-class sports betting and online gaming platform in the US; 
and

 ≠ New Corporate and Social Responsibility (CSR) Board committee 

established with a strategy based on three important pillars: 
providing responsible gambling; being a responsible employer 
and enabling a positive impact on our communities and markets 
(see the separate CSR report).

*  Proforma as if the current Group, post the acquisition of the Ladbrokes Coral Group, 
had existed since 1 January 2017 (please see the CFO’s Review for further details).

84

GOVERNANCE CONTINUED

REMUNERATION:  
DIRECTORS’ REMUNERATION REPORT CONTINUED

for the year ended 31 December 2018

Board. As a result of these discussions, and with the full support of the 
Board, the Committee was of the view that there was a critical need 
to increase the CEO’s salary to £950,000 per annum. Only £800,000 
of this salary will be used to calculate his incentive opportunities (with 
the remaining £150,000 not being “eligible” for incentive pay). The CEO 
will not receive any increase in 2019. Also, there is no provision in our 
policy for executive pension arrangements. 

Looking ahead to 2019

GVC’s underlying trading remains strong, with proforma net gaming 
revenue 11% higher in the period to 24 February 2019, and the Board 
is confident the Group is well placed for future growth. However the 
Group faces a number of material regulatory headwinds during 2019, 
notably the implementation of the UK Triennial Review (“TR”) and 
increase in Remote Gaming Duty (“RGD”) in April 2019. As discussed in 
the CEO’s Review, the reduction in maximum stakes on “B2” machines 
to £2 per spin is expected to cut our EBITDA by £135m in 2019. 
The Committee has taken account of such large regulatory changes, 
which are outside management’s control, when setting remuneration 
for 2019. However, it will carefully monitor management’s progress 
against published targets for mitigating actions.

Given the increase made to the CEO’s salary in 2018 and the fact that 
the CFO has only recently been appointed, there will be no change 
to Executive Directors’ salaries in 2019. The structure of the annual 
bonus plan is unchanged and will continue to be linked to financial 
performance. However, in addition to underlying EBITDA we have 
added net debt as a financial performance measure, which we believe 
is appropriate given the increased debt/leverage post the Ladbrokes 
Coral transaction and investor focus on this metric. 

There will be no changes to the measures used under our LTIP, as 
underlying cumulative EPS remains our most appropriate measure of 
bottom-line financial performance, while relative TSR provides strong 
alignment to our shareholders. The Committee aims to set stretching 
targets that require strong outperformance for maximum vesting, yet 
remain realistic in the context of the significant regulatory headwinds 
we face during 2019. The Committee recognises that the 2019 LTIP 
EPS targets are in absolute terms slightly below those for the 2018 
LTIP, but considers that in the current environment, and particularly 
with implementation of the UK Triennial Review and Remote Gaming 
Duty in April 2019, the targets represent at least an equivalent stretch 
to those set in prior years. The targets will require management to 
deliver strong underlying growth and achieve ambitious published 
targets to mitigate the impact of the Triennial Review and achieve 
Ladbrokes Coral acquisition synergies. 

Our current Remuneration Policy was approved by shareholders in 
December 2017, and we therefore expect to seek approval for a new 
Policy at our AGM in 2020. We anticipate that we will review the current 
Policy during the second half of 2019, with a view to consulting with 
shareholders later in the year should any material changes to the 
current Policy be proposed.

Shareholder engagement

We remain committed to maintaining an open and transparent 
engagement with our shareholders. As such, the Board was naturally 
disappointed with the overall voting outcome of 56.06% in favour 
of the 2017 Remuneration Report. We had consulted extensively 
with shareholders during autumn 2017, and feedback from these 
discussions had demonstrated strong support for the future direction 
and structure of the Company’s remuneration practices. However, 
we understand that ultimately a number of shareholders felt unable to 
support the report, primarily due to the value of awards vesting under 
legacy arrangements and transition arrangements put in place for 
our Chairman. 

Following the vote, the Chairman and Senior Independent Director 
conducted a corporate governance roadshow with a number of our 
largest institutional shareholders during autumn 2018, which included 
frank and open discussions on remuneration. These discussions were 
fed back to the Committee, which discussed the feedback at length.

I would like to thank shareholders for the helpful and constructive 
feedback which we received both at these meetings, as well as 
over the last 18 months. We recognise the importance of a strong 
relationship with all our stakeholders and will continue to engage 
with shareholders in the lead up to our AGM in June 2019.

2018 executive remuneration outcomes

Our key financial performance indicator, underlying proforma EBITDA 
increased by 13% to £755m on a proforma basis. This was ahead 
of the £741m target as set by the Committee for the enlarged Group 
as soon as practicable after the acquisition of Ladbrokes Coral. 
This performance reflected strong operational management and the 
early benefits of the Ladbrokes Coral acquisition, and was achieved 
despite well-publicised regulatory headwinds in many of our markets. 
As a result, the level of bonus pay-out to the Executive Directors was 
91.5% of maximum. The Committee reflected on this outcome and 
assessed whether it was appropriate given GVC’s wider performance, 
taking into account relevant considerations including progress 
against environmental, social and governance (ESG) criteria including 
responsible gambling. The Committee was satisfied that 2018 was 
another strong year for the Company, and as such there was no 
need to apply any discretionary adjustment to this outcome. 

The LTIP gains captured in the single figure of total remuneration reflect 
the returns made by investors. From the date of grant in February 2016 
to the time that the final LTIP award vested in August 2018, GVC’s total 
shareholder return rose by more than 130%, compared to 26% for the 
FTSE 350. 

CEO salary increase: The Ladbrokes Coral acquisition marked a 
very material change in the size and scope of GVC. The business 
more than doubled in size (in terms of EBITDA), and we are proud 
that the number of GVC employees has increased from circa 3,000 
to over 25,000. These changes have led to a substantial increase in 
the complexity and responsibilities of the CEO’s role. The Committee 
recognises that executive pay remains an area of intense focus in the 
UK, and therefore did not take the decision to consider a change to 
the CEO’s salary as a result of these developments lightly. We were 
conscious though of the critical need to do the right thing for the 
long-term success of GVC, and to ensure that we retained the services 
of an individual who is widely considered to be a leading figure in 
the sector; is best-placed to navigate the Group through regulatory 
changes in the UK and elsewhere; and is able to take advantage of 
new international opportunities including the United States. We had 
extensive discussions on this issue, as a Committee and with the 

GVC Holdings PLC | Annual Report 2018

85

Corporate Governance

Board and Committee changes

The Financial Reporting Council published a new UK Corporate 
Governance Code (“Code”) during 2018, which applies to GVC with 
effect from the 2019 financial year. The Committee welcomes the new 
Code and during the latter half of 2018 held discussions as to how 
those provisions that GVC did not already satisfy could be implemented 
in the most effective manner for the Company and our stakeholders. 
The Committee is pleased to note that in several areas of the Code 
practice at GVC is already well-aligned, including pension provision, 
incentive structures, the Committee’s remit, and our oversight of wider 
employee pay and conditions (see below for more details).

Over the course of 2019, we will continue to monitor how practice 
develops in these areas, especially in relation to post termination 
shareholding policies, and work towards implementing the new 
requirements in the most effective manner for GVC, particularly as 
we look towards renewing our Policy in 2020. Further details will be 
provided in next year’s report.

All employee remuneration 

During 2018 the Committee received updates on all employee 
remuneration and discussed material changes to remuneration 
arrangements, including the introduction of new incentive plans from 
2019. The Committee will continue to review reward harmonisation 
activity as the Ladbrokes Coral integration progresses. 

2018 is the first year that the Group has been required to disclose its 
gender pay gap. Our median hourly pay difference between male and 
female colleagues is 2.9% which compares favourably with the UK 
median pay gap of 17.9% across all sectors. However, we are working 
hard to improve it, including our aim to increase female representation 
at our senior levels. The full report, including details on the initiatives we 
have underway to close our gender pay gap, is available on our website 
(gvc-plc.com). 

As a result of the acquisition of Ladbrokes Coral, Paul Miles stepped 
down as an Executive Director in March 2018. Details of Paul Miles’ 
termination arrangements were published on the Group’s website in 
Q2 2018 and further information is contained in Part E of the Directors’ 
Remuneration Report. In October 2018, it was announced that Paul 
Bowtell would retire as Chief Financial Officer in March 2019 and be 
replaced by Rob Wood, the Deputy CFO at that time. 

Paul Bowtell’s leaving arrangements, summary details which were 
posted on our corporate website in October 2018, are fully in line with 
the terms of his contract and our Remuneration Policy. Rob’s salary on 
appointment to the Board shall be £400,000, 39% below that for Paul 
Bowtell, reflecting that he currently has less experience as a Group 
CFO. All elements of the package are aligned with the terms of our 
Remuneration Policy, including maximum bonus and LTIP opportunities 
of 200% and 250% of salary, respectively, and pension provision in line 
with UK statutory minima.

Details of Paul’s retirement arrangements and Rob’s package on his 
appointment to the Board are also set out in Part E. 

In June 2018, Peter Isola and Will Whitehorn stepped down as 
Committee members and I would like to thank them for their 
respective contributions. I was pleased to welcome Virginia McDowell 
as a new Committee member following her appointment as a 
Non-executive Director.

Conclusion

GVC continued to grow strongly during 2018, with proforma underlying 
EBITDA up by 13% and Online market share gains in all key territories. 
As a Committee we have sought to make decisions which effectively 
drive and support this growth, balanced with our desire to reflect UK 
best practice remuneration and corporate governance standards. 
Going forward, our remuneration framework and opportunities are 
aligned with typical UK practice and the Committee will continue to 
ensure that it sets stretching targets under these plans, such that good 
pay-outs will only occur where warranted by strong performance.

I hope that you find the report clear and informative, and that 
the Committee has your support for our Remuneration Report at 
the forthcoming AGM.

Jane Anscombe
Chair of the Remuneration Committee 
5 March 2019

86

GOVERNANCE CONTINUED

REMUNERATION:  
DIRECTORS’ REMUNERATION REPORT CONTINUED

for the year ended 31 December 2018

PART B – OUR REMUNERATION AT A GLANCE
Summary of the Executive Directors’ remuneration policy 

At the December 2017 General Meeting, an updated Directors’ 
remuneration policy was approved by shareholders, including new 
incentive plans in line with UK best practice. 
 ≠ Incentivises Executive Directors to execute the strategy and create 

value for shareholders.

 ≠ Annual bonus based on stretching financial performance measures, 

with half of any pay-out deferred for three years.

 ≠ Long-term incentive plan based on stretching financial and 

shareholder return measures, creating long-term alignment with 
shareholders, and with an additional two-year holding period 
post-vesting. 

 ≠ No provision for executive pension arrangements.
 ≠ Malus and clawback provisions on all variable pay.
 ≠ Above-market shareholding guidelines, with Executive Directors 
being required to retain 50% of all net-of-tax shares vesting from 
incentive plans until they meet the guideline.

Executive Directors’ remuneration structure in 2019 

2019

2020

2021

2022

2023

2024

2025

SALARY

BENEFITS

ANNUAL BONUS

Awarded

Deferred

LTIP

Awarded

Performance period

Holding period

Implementation for 2019
 ≠ Kenneth Alexander – £950,000, only £800,000 

of this salary will be used to calculate his 
incentive opportunities.
 ≠ Rob Wood – £400,000.

 ≠ No change in how policy operated.
 ≠ Continue to receive standard benefits such 

as medical and life insurance cover, car or and 
accommodation allowance.

 ≠ All employees have the opportunity to 

participate in a Company-provided pension 
in line with statutory requirements (i.e. from 
April employer contribution of 3% if employee 
contributes 5%). Kenneth Alexander has opted 
out of the plan.

 ≠ Maximum entitlements unchanged.
 ≠ Kenneth Alexander (250% of salary) and 

Rob Wood (200% of salary).

 ≠ Dividends accrue on any vested deferred 

shares for three years.

 ≠ Based on stretching financial performance 
for 2019, 70% underlying EBITDA and 30% 
net debt.

 ≠ Targets are considered commercially sensitive 
but will be disclosed in full in the 2019 DDR.

 ≠ Kenneth Alexander (300% of salary) and 

Rob Wood (250% of salary).

 ≠ For 2019 LTIP awards will be subject to 

stretching cumulative EPS and relative TSR 
performance targets measured over 2019-21, 
with shares vesting subject to a further  
two-year holding period.

 ≠ Dividends accrue on any vested LTIP and  

are delivered in shares.

GVC Holdings PLC | Annual Report 2018

87

Executive Directors’ variable remuneration in 2018

As a result of the Group’s 2018 financial performance, the annual bonus outcome was 91.5% of the maximum and results in the following bonus 
awards for Executive Directors. The Committee considered that this outcome was appropriate in the context of GVC’s overall performance and 
that of the Executive Directors during the year. Half of each Executive Directors’ bonus is deferred for three years. Executive Directors will also 
receive an LTIP award in March 2019 subject to relative TSR and cumulative EPS performance measures.

Performance outcome (% of max)
Maximum award (% of salary)
2018 annual bonus (£’000)
2018 annual bonus deferral 
2019 LTIP award (% of salary)
2019 LTIP award (face value)

Executive Directors’ single total figure of remuneration

2018 total remuneration (£’000s)
2018 total remuneration excluding legacy 2015 LTIP (£’000s)
Year on year change

K Alexander

P Bowtell

91.5%
250%
£1,778
50%
300%
£2.4m

91.5%
200%
£738
50%
N/A
N/A

K Alexander

P Bowtell

19,100
2,736
4.5%

1,240
1,240
N/A

The CEO’s total remuneration includes the vested value of legacy awards under the 2015 LTIP, granted at the time of the acquisition of bwin.party. 
Under the 2015 LTIP, awards vested in tranches until August 2018. The “single figure” values reflect the growth in share price between 2016 and 
the vesting dates in 2018. The new policy remuneration framework adopted in 2017 will result in much lower levels of total vested remuneration 
from 2019.

Additional information

CEO shareholding requirement (% of salary)
CEO’s actual shareholding as a proportion of his salary
Median gender pay gap
Median gender bonus pay gap

Percentage/Ratio

400%
 1,936%
2.9%
25.0%

88

GOVERNANCE CONTINUED

REMUNERATION:  
DIRECTORS’ REMUNERATION REPORT CONTINUED

for the year ended 31 December 2018

PART C – APPROACH TO DIRECTORS’ REMUNERATION 
Directors’ Remuneration Policy 

The Company’s Directors’ Remuneration Policy was approved at the General Meeting on 14 December 2017. The full Remuneration Policy can 
be found on pages 20 to 30 of the Notice of the General Meeting (https://gvc-plc.com/wp-content/uploads/2017/12/GVC-EGM-Notice-2017.pdf). 
The table below presents a summary of the Policy: 

Element 
SALARY

BENEFITS

PENSION

ANNUAL BONUS

LONG-TERM 
INCENTIVE PLAN 
(“LTIP”)

SHAREHOLDING 
GUIDELINES

INTERNAL 
PROMOTIONS

Approach

An Executive Director’s salary is set on appointment and reviewed annually or when there is a change in position or responsibility.
When determining an appropriate level of salary, the Committee considers:
 ≠ Remuneration practices within the Group;
 ≠ The general performance of the Group;
 ≠ Salaries within the ranges paid by the companies in the comparator group used for remuneration benchmarking 

(when the Committee determines it is appropriate to carry out a benchmarking exercise);

 ≠ Any change in scope, role and responsibilities; 
 ≠ The experience of the relevant Director; and
 ≠ The economic environment.
Individuals who are recruited or promoted to the Board may, on occasion, have their salaries set below the targeted policy 
level until they become established in their role. Subsequent increases in their salary may be higher than normal until the target 
positioning is achieved.

Benefits include, but are not limited to, private health insurance, life insurance, car and accommodation allowances. 

The Company does not currently have a separate pension arrangement for Executive Directors. It does however provide the 
opportunity for all employees to participate in a Company-provided pension in line with statutory requirements.

Awards made annually based on the achievement of a combination of financial and non-financial performance measures. 
Half of the bonus is paid immediately following the end of the financial year, while half is deferred into shares which will vest 
at the end of three years subject to continued employment.
Maximum annual incentive opportunity of 250% of salary for CEO and 200% of salary for CFO.
Threshold and target performance are equal to 25% and 60% of the maximum opportunity, respectively.
Malus and clawback provisions apply.

Annual awards of conditional awards or nil-cost options, which vest after three years subject to achievement of performance 
measures. For awards granted to Executive Directors, a two-year holding period (on a net basis) follows the three-year 
vesting period.
Maximum opportunity of 300% of salary for the CEO and 250% of salary for the CFO.
Threshold performance is equal to 25% of the opportunity granted, performance below which will result in zero vesting. 
There is straight-line vesting between threshold performance and maximum performance. 
Awards vest based on performance against stretching targets, measured over a three-year performance period. 

Executive Directors are subject to formal shareholding requirements, ensuring that their interests are closely aligned to those 
of shareholders. These are currently 400% of salary for the CEO and 200% for the CFO.
The shareholding should be built up over a five-year period and maintained until retirement, and until an Executive Director meets 
their shareholding requirement, they are required to retain 50% of the post-tax number of vested shares from the Company 
incentive plans.
Adherence to these guidelines is a condition of continued participation in the equity incentive arrangements.

Where an executive is promoted onto the Board, there shall be no retrospective application of the Directors’ remuneration policy 
in relation to subsisting incentive awards or remuneration arrangements. 
Prevailing elements of the remuneration package for an existing colleague are honoured and form part of his or her 
ongoing remuneration

NON-EXECUTIVE 
DIRECTOR FEES

Non-executive Directors are paid an annual fee and additional fees for chairmanship and membership of committees.
The Chairman receives an “all-in” fee and does not receive any additional compensation for membership of committees.

GVC Holdings PLC | Annual Report 2018

89

Illustrative remuneration scenarios for Executive Directors

The Group’s remuneration policy results in a significant proportion of the remuneration received by Executive Directors being dependent on 
Group performance. The chart below shows how total pay for the Executive Directors is expected to vary under three different performance 
scenarios (minimum, target and maximum). 

MINIMUM: 
Comprised of salary (as at 1 January 2019) 
and cash benefits. 
TARGET:
Comprised of fixed pay and the target 
value of bonus (i.e. 60% of maximum 
opportunity) and 62.5% of normal LTIP 
awards vesting (i.e. midpoint between 
threshold (25%) and maximum (100%)).
MAXIMUM:
Comprised of fixed pay and the maximum 
value of bonus and full vesting of normal 
LTIP awards.

Remuneration (£000)

6,000

5,000

4,000

3,000

2,000

1,000

0

5,380

45%

37%

3,680

40%

33%

980

100%

27%

18%

1,516

41%

32%

27%

411

100%

2,211

45%

36%

19%

Minimum

Target

Maximum

Minimum

Target

Maximum

Fixed

Bonus

LTIP

Alignment between the Directors’ remuneration approach and that of other colleagues

The Executive Directors’ remuneration policy was designed to be aligned with the remuneration philosophy and principles that underpin 
remuneration for the wider Group. 

When setting Executive Directors’ remuneration, the Committee considered the remuneration arrangements of other senior managers and 
colleagues in the Group more generally to ensure that executive remuneration arrangements were appropriate in this context. GVC undertakes 
an annual salary review and uses this opportunity to review remuneration in line with the market. When determining salary increases for GVC, the 
Committee considers the outcome of the wider pay review for the Group. In addition, pension arrangements for the Executive Directors are fully 
aligned with those for our wider workforce.

The Committee does not consult colleagues directly regarding Executive Directors’ remuneration. However, the Company periodically seeks 
views of colleagues (through employee forums and surveys) in respect of their experience of working at GVC, including the structure of 
remuneration. In light of the new UK Corporate Governance Code requirements, we plan in 2019, to review how we ensure that colleagues’  
views flow into Board and Committee discussions.

90

GOVERNANCE CONTINUED

REMUNERATION:  
DIRECTORS’ REMUNERATION REPORT CONTINUED

for the year ended 31 December 2018

PART D – ALL EMPLOYEE REMUNERATION 
Remuneration principles 

The Group believes in fairness throughout the organisation. 
The Group operates a number of general principles applied  
to all levels. They are as follows:

 ≠ we will provide a competitive package compared to the relevant 

market for each colleague;

 ≠ we will ensure colleagues can share in the success of the 

business, where appropriate, through performance-based variable 
remuneration; and

 ≠ we aim for transparency and a fair cascade of remuneration 

throughout the Group.

Remuneration approach for all employees

Colleagues typically receive salary, pension and other benefits, with most colleagues also eligible to be considered for discretionary 
incentives. Within this there are some country variations based on statutory requirements and market practice. 

Element 
SALARY

Principle

Operation

A competitive pay 
package

Reflecting individuals’ skills and experience. Reviewed annually against market information 
and in the context of performance and or affordability.

PENSION

An opportunity to save 
for the future

BENEFITS

A tailored benefit offering

ANNUAL 
INCENTIVES

LONG-TERM 
INCENTIVES

Colleagues may have access to country specific company funded pension plan, with details 
depending on local market practice.
Reflective of our workforce profile, whereby a large proportion are young, historically pension 
contributions in GVC have tended to be provided at the statutory level with greater emphasis 
placed on other elements of remuneration. This is in line with the remuneration approach for 
Executive Directors.

Colleagues may have access to country specific company funded benefits such as private 
medical insurance, life assurance and cash allowances, depending on local market practice. 
The cost of providing the benefits is defined and controlled.
In some markets, GVC provides access to retail and childcare vouchers to support a positive 
work-life balance.
Colleagues who are relocated or spend a substantial portion of their time in more than one 
jurisdiction for business purposes may be provided with mobility benefits. If colleagues incur 
tax charges when travelling overseas in performance of their duties, these costs may be met 
by the Group.

Most colleagues are eligible to be considered for an annual bonus or other incentive 
(based on role and determined by business performance) (see page 91).

Senior colleagues are eligible to participate in a long-term incentive plan which has the same 
performance measures as for Executive Directors.

GVC Holdings PLC | Annual Report 2018

91

Committee oversight of all employee remuneration 

During 2018 the Committee received updates on key activities and discussed material changes to remuneration arrangements. 
 ≠ Review reward harmonisation activity following the acquisition of Ladbrokes Coral:

–  Policy harmonisation such as paid maternity leave and redundancy.

–  Incentive plan; design, participation and pay-out (see inset below).

–  Developing a consistent starter reward framework and deciding what reward elements to harmonise for existing colleagues.

–  Benefits: vendor harmonisation and harmonisation in terms of benefit eligibility and in the case of medical and other insurances, 

alignment of cover.

 ≠ In December the Committee reviewed the Group’s plans for the annual salary review including proposals to harmonise the effective dates 

and approach across the legacy Ladbrokes Coral and GVC businesses. For 2019 it has been agreed that a uniform flat percentage increase 
will be applied to eligible colleagues, effective 1 January 2019. 

 ≠ In terms of pensions, Legacy Ladbrokes and Gala Coral defined benefit plans in the UK are well funded and GVC does not currently need 

to make deficit payments. 

Legislation requires all UK employers to enrol automatically eligible employees into a qualifying pension scheme. In 2019 there will be significant 
pension communications with UK colleagues relating to further changes in the minimum contribution rates and any re-enrolment of Ladbrokes 
Coral colleagues who have opted out. 

Review of all employee incentives

During 2018 the Committee reviewed the Group’s all-employee incentive arrangements. At the start of 2019, the Group has implemented 
changes to its discretionary annual bonus plan as part of the harmonisation of incentives following the Ladbrokes Coral acquisition. 
The changes will simplify the arrangements, increase transparency and strengthen the link between financial performance and pay-out. 

The design of plans has been aligned, as far as possible, with those for the Executive Directors to ensure consistency across the 
organisation and delivery of strategic goals. In establishing a harmonised approach, GVC has sought to:
 ≠ Retain a focus on local performance, with pay-out in part linked to divisional profitability; 
 ≠ Pivot to underlying EBITDA (GVC previously used NGR as the all-employee bonus plan measure). The Committee had considered 

whether to include non-financial measures. Although it will keep this under review over the coming years, at this stage the primary focus 
was to keep the plan structure simple; and

 ≠ Harmonise pay-out curves across the businesses, moving to 25% being payable for threshold performance and 100% for 

stretch performance.

Gender pay gap reporting

The UK Government introduced new reporting regulations under the Equality Act 2010 requiring companies with over 250 employees to disclose 
their gender pay gap annually from April 2017. 2018 is the first year that GVC has had a requirement to publish its results. The report for the year 
ending 5 April 2018 together with contextual information and detail on the initiatives we have underway to close our gender pay gap, can be 
viewed on the Corporate website.

Our median hourly pay difference between male and female colleagues is 2.9%. This compares favourably with the UK median pay gap of 
17.9% across all sectors (source: Office for National Statistics, October 2018). However, we wanted to understand what’s driving our pay gap 
and understand what we can do to improve it. As a result of this work, it is clear that the gap is largely a function of lower female representation 
at our senior levels. We recognise this and are challenging ourselves to change this over time. 

Our median bonus pay gap is 25.0%, which is primarily due to a higher proportion of males at the higher grades and higher bonus levels. 

 
92

GOVERNANCE CONTINUED

REMUNERATION:  
DIRECTORS’ REMUNERATION REPORT CONTINUED

for the year ended 31 December 2018

PART E – ANNUAL REPORT ON DIRECTORS’ REMUNERATION 

The 2018 Annual Report on Remuneration contains details on the remuneration paid and awarded to Directors during the financial year 
ended 31 December 2018. This report has been prepared in accordance with the provisions of the Companies Act 2016 and the Regulations. 
An advisory resolution to approve the Annual Report on Remuneration and the Annual Statement will be put to shareholders at the AGM  
on June 2019.

The Remuneration Committee (“the Committee”)

COMMITTEE MEMBERS DURING 2018

J Anscombe

P Isola

V McDowell

S Morana

W Whitehorn

Number of 
meetings 
in year held 
during tenure

Meetings 
attended

Independent

Yes

Yes

Yes

Yes

Yes

4

2

2

4

1

4

2

2

4

1

1.  Virginia McDowell was appointed to the Committee on 6 June 2018
2.  Peter Isola and Will Whitehorn ceased to be members of the Remuneration Committee on 6 June 2018 

None of the Committee members or attendees is involved in any Committee decisions from which they may financially benefit personally 
(other than as shareholders) in the decisions made by the Committee.

The Chief Executive Officer, Chief Financial Officer, Group HR Director and the Director of Reward may attend meetings at the invitation 
of the Committee but are not present when their own remuneration is being discussed. The Company Secretary acts as the secretary 
to the Committee.

Committee role and focus

The Committee is responsible for recommending to the Board the remuneration policy for Executive Directors and the senior management and 
for setting the remuneration packages for each Executive Director. The Committee also has oversight of the remuneration policy for all employees. 
The written Terms of Reference of the Committee are available on the Company’s website and from the Company on request. 

During the year, there were four scheduled Committee meetings. The matters covered included:
 ≠ Discussing shareholder feedback during the year in relation to Directors’ remuneration;
 ≠ Determining the pay-outs from the annual bonus arrangements for 2017;
 ≠ Reviewing the satisfaction of the TSR performance measure attached to the legacy share awards;
 ≠ Approving the 2018 annual bonus plan targets;
 ≠ Approving of the 2018 LTIP awards and their associated performance measures and targets;
 ≠ Reviewing senior executives’ remuneration arrangements following the Ladbrokes Coral acquisition;
 ≠ Approving the termination arrangements for Paul Miles and Paul Bowtell;
 ≠ Approving the remuneration arrangements for Rob Wood, the incoming CFO;
 ≠ Approving the future design of Group-wide incentive arrangements across the enlarged company following the acquisition  

of Ladbrokes Coral; and

 ≠ Reviewing broader all employee remuneration arrangements including reward harmonisation across the enlarged group following 

the Ladbrokes Coral acquisition, pensions, the annual salary review and ESG activity including health and safety.

In addition, the Committee met in February 2019 to consider (and, where appropriate, approve): 
 ≠  the draft 2018 Annual Report on Remuneration and draft 2018 Gender Pay Gap report;
 ≠  2019 salary increases for senior executives;
 ≠  the extent to which the 2018 bonus plan performance measures had been satisfied; and
 ≠ the measures and associated targets for both a) 2019 annual bonus plan and b) 2019 LTIP.

GVC Holdings PLC | Annual Report 2018

93

Advice to the Committee

Advisers are appointed independently by the Remuneration Committee, which reviews its selection periodically. During the year the Committee 
undertook a review of advisers and Deloitte LLP was appointed as adviser, replacing PwC (avoiding any potential conflict with PwC’s then role 
as Ladbrokes Coral’s auditor). 

The total fee paid to PwC in respect of 2018 (on an agreed per diem basis) was £43,900, which exclusively relates to advice to the Committee 
relating to Executive Directors’ remuneration and the provision of Total Shareholder Return monitoring updates. The total fee paid to Deloitte 
in respect of 2018 was £97,650, on a time and materials basis. Deloitte’s advice includes reviewing the remuneration policy, support on 
shareholder consultation exercises, pay benchmarking and the provision of general guidance on market and best practice. Deloitte LLP also 
provided a range of tax and advisory services to GVC during the year, including advice on various aspects of the GVC acquisition of Ladbrokes 
Coral and the subsequent combination of the businesses, support in certain technology areas and support for the business’s internal audit 
function. PwC and Deloitte are signatories to the Code of Conduct for Remuneration Consultants in the UK, details of which can be found 
on the Remuneration Consultants Group’s website at www.remunerationconsultantsgroup.com. 

Management’s advice to the Committee was also supported by a) the provision of market data from Deloitte and Willis Towers Watson and  
b) legal advice from Addleshaw Goddard. 

Shareholder voting and consideration of shareholder views

We remain committed to taking into consideration shareholder views on our remuneration policy and practices. The Committee chair and the 
Senior Independent Director maintain contact, as required, with the Company’s principal shareholders about all relevant remuneration issues. 
Ongoing dialogue with our shareholders on executive remuneration is important to us, with feedback being presented to and discussed by the 
Committee, where it is used to inform future decision making. 

The 2017 Chairman’s Annual Statement and the Annual Report on Remuneration were subject to an advisory vote at the Annual General Meeting 
(AGM) on 6 June 2018. The updated Directors’ Remuneration Policy was put to a binding vote at the General Meeting on 14 December 2017. 

Resolution

To approve 
the Directors’ 
Remuneration 
Report

To approve 
the updated 
Directors’ 
Remuneration 
Policy

To approve 
the Directors’ 
Remuneration 
Policy

Date

Votes  
for

Votes  
cast

Votes  
against

Votes  
cast

Votes cast 
in total

Issued share 
capital voted

Votes  
withheld

June 2018

229,161,012

56.1%

179,626,226

43.9%

408,787,238

70.7%

476,595

December 2017

148,035,292

72.5%

56,145,802

27.5%

204181094

67.2%

11,018

June 2017

205,214,885

90.2%

22,361,595

9.8%

227,576,480

75.7%

5.674

While the vote on 2017 Remuneration Report was passed by shareholders at the June 2018 AGM, a significant majority did not support the 
resolution. The Committee was, of course, disappointed by the vote and acknowledges this feedback, thanking those shareholders who spoke 
with the Company and explained their reasons for not being able to support this resolution. The Committee has always sought to balance the 
views we have heard from shareholders with the clear need to appropriately reward and retain our successful management team. 

Since the June 2018 vote, the Company Chairman and the Senior Independent Director have conducted a corporate governance roadshow 
with a number of our largest institutional shareholders, at which we had a frank and open discussion on remuneration at GVC. These discussions 
highlighted that shareholders’ primary concern centred on legacy arrangements for the CEO and Chairman. These arrangements are now fully 
vested and do not form part of our ongoing Remuneration Policy, which is aligned with UK best practice expectations.

Priorities for 2019

Specific priorities for the Committee in 2019, in addition to its usual scheduled activities, will be:
 ≠ Overseeing progress made under the harmonisation of remuneration across the Group following the acquisition of Ladbrokes Coral; and
 ≠ Considering any further steps which are required to respond to the new UK Corporate Governance Code, including our approach to 

post-employment shareholding requirements.

94

GOVERNANCE CONTINUED

REMUNERATION:  
DIRECTORS’ REMUNERATION REPORT CONTINUED

for the year ended 31 December 2018

Single figure remuneration table (audited)

The remuneration of Directors showing the breakdown between components with comparative figures for the prior Financial Year is shown 
below. Figures provided have been calculated in accordance with Regulations. Further information on the component elements is provided in 
subsequent sections.

The Committee recognises that the “single figures” of total remuneration shown for the Chairman and CEO are substantial. These primarily relate 
to legacy awards made under the 2015 LTIP at the time of the acquisition of bwin.party, coupled with our strong share price performance over the 
vesting period. Our new policy framework will result in significantly lower levels of total remuneration from 2019 onwards.

Base 
salary/fees 
£000

Taxable 
benefits 
£000

Annual 
bonus  
£000

Long-term 
incentive 
£000

Pension 
£000

Total 
£000

Executive Directors

Kenneth Alexander

Paul Bowtell

Paul Miles

2018

2017

2018

2017

2018

2017

Chairman and Non-executive Directors

Lee Feldman

Jane Anscombe

Pierre Bouchut

Karl Diacono

Peter Isola

Virginia McDowell

Stephen Morana

Norbert Teufelberger

Will Whitehorn

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

858

739

492

–

89

303

350

1,090

111

59

33

–

88

88

88

88

63

–

142

84

16

176

106

120

99

98

10

–

1

4

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1,778

1,846

738

–

163

353

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1

3

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

2,736

2,683

1,240

0

254

664

350

1,090

111

59

33

0

88

88

88

88

63

0

142

84

16

176

106

120

Total 
including 
legacy 
awards 
£000

19,100

18,277

1,240

0

465

1,495

8,532

8,887

111

59

33

0

88

88

88

88

63

0

142

84

16

498

106

120

Legacy 
awards 
£000

16,364

15,594

–

–

211

831

8,182

7,797

–

–

–

–

–

–

–

–

–

–

–

–

322

–

–

1.  All figures are in £’000s. 2017 figures were previously reported in euros and have been converted into sterling using an average 2017 rate of 1.13452. 
2.  Norbert Teufelberger, Paul Miles, Will Whitehorn and Karl Diacono stepped down as Directors on 2 February, 29 March, 6 June and 21 December 2018 respectively.
3.  Virginia McDowell and Pierre Bouchut were appointed Directors on 6 June and 13 September 2018 respectively. Paul Bowtell was appointed a Director on 29 March 2018.  

The above table shows his GVC Holdings PLC remuneration which became effective from 1 April 2018.

GVC Holdings PLC | Annual Report 2018

 
 
 
95

Notes to the single figure remuneration table

1.   Kenneth Alexander’s salary was increased on 15 June 2018 from £750,000 to £950,000, of which £800,000 is eligible to be used for the 

purposes of calculating incentive opportunities. 

2.   As outlined in the 2017 Directors’ Remuneration Report, Paul Bowtell’s salary comprises a salary of £656,000, of which £535,500 is eligible 
to be used for the purposes of calculating incentive opportunities, with the additional £120,500 reflecting the pension provision which he used 
to receive in the role at Ladbrokes Coral.

3.   Lee Feldman’s fee for 2017 included an additional one-off fee of £950,000 which post tax had to be invested in GVC shares which are 

subject to forfeiture. The forfeiture risk on 50% of the shares falls away on the second anniversary of payment and on the balance on the third 
anniversary.

4.   Executive Directors’ taxable benefits include private medical and life insurance. Paul Bowtell received a car allowance of £12,500 

p.a. (as provided under his previous Ladbrokes Coral contract) and Kenneth Alexander received a housing allowance of £30,000 p.a. and 
reimbursement of certain travel expenses incurred in undertaking his duties as a Director. The table above includes these expenses and the 
tax contribution (restated for 2017). 

5.   Executive Directors’ annual bonuses in respect of 2018 performance are delivered 50% in cash and 50% in deferred shares. 

More information on the performance measure used to determine the bonus level is set out below. 

6.   The single figure table includes the value of any “legacy” 2015 LTIP share option arrangements which have vested while the individual 

was a Director of GVC Holdings PLC. During the year ending 31 December 2018, share awards granted under legacy arrangements vested as 
shown below. The awards vested as GVC’s Total Shareholder Return ranked above the median of the FTSE 250 over the measurement period 
(i.e. grant date until the relevant vesting date).

Director

K Alexander

Unexercised 
shares under 
option

Face value 
of award

Vesting  
date

2,932,689

14,986,041

Shares  
vesting

977,563

977,563

977,563

488,781

488,781

488,781

38,888

28,574

Exercise  
price

Share price  
on vesting

Value of award 
included in 
single figure

4.22

4.22

4.22

4.67*

4.67*

4.67*

4.22**

4.22

9.1

8.95

11.35

9.1

8.95

11.35

9.1

9.1

4,770,507

4,623,873

6,970,024

16,364,405

2,385,251

2,311,934

3,485,009

8,182,194

211,162

139,441

2.2.18

2.5.18

2.8.18

2.2.18

2.5.18

2.8.18

2.2.18

2.2.18

L Feldman

1,466,343

7,493,013

P Miles

N Teufelberger

116,664

28,574

849,314

146,013

*  Due to certain limitations associated with the grant of options to individuals subject to US federal income taxes, L Feldman’s option was granted at a higher exercise price  

which represented the market value of GVC shares when the plan became effective, which was £4.67. To compensate for the higher exercise price, the Company agreed to pay  
him a cash bonus equivalent to the difference between £4.67 and £4.22, payable over the vesting period. In 2018 he received a cash bonus of £659,855 and this amount has been  
included in the single figure table above. L Feldman is required to invest half of the cash bonus (after taxes) into GVC shares.

**  The rules of the option granted to P Miles provided for the strike price to be adjusted to take account of dividends paid in the vesting period, so the effective exercise price  

of this option was £3.67.

96

GOVERNANCE CONTINUED

REMUNERATION:  
DIRECTORS’ REMUNERATION REPORT CONTINUED

for the year ended 31 December 2018

2018 Annual bonus plan 

Target setting 
Consistent with the statement made in last year’s Directors’ Remuneration Report, the CEO and CFO’s 2018 annual bonus plan targets were 
set as soon as practicable following the completion of the acquisition of Ladbrokes Coral. The Committee considered that underlying EBITDA 
remained the most appropriate measure of financial performance for the Company, consistent with 2017 and with the intention expressed in the 
December 2017 General Meeting notice.

The targets set out below were calibrated by reference to a) internal forecasts covering the enlarged group and b) analyst consensus forecasts 
which were issued following the publication of GVC’s trading update and historic proforma financials on 25 May 2018.

Underlying EBITDA* (£m) 

Variance from target

Indicative bonus pay-out (as a % of entitlement)

*  Underlying EBITDA, and excluding joint ventures.

Threshold

Target

722.5

97.5%

25%

741

–

60%

Stretch

759.5

102.5%

100%

The target range was considered appropriate for 2018 given that the targets were formally set part way through the year following the completion 
of the Ladbrokes Coral acquisition, and as soon as a consensus view had formed following the transaction. The range takes into account the 
acquisition of a significant business and ongoing market and regulatory headwinds. 

Year-end assessment of performance
At the end of 2018, the Committee reviewed the Group’s financial performance and the achievement against strategic priorities. 

The following table summarises the outcome of the Committee’s decision.

Performance outcome (0/100)

Maximum opportunity as a % of salary

Annual bonus as a % of salary

Bonusable salary paid during 2018 (£)

2018 bonus (£)

K Alexander

P Bowtell

P Miles

91.5%

250%

229%

777,397

1,778,296

91.5%

200%

183%

403,459

738,330

91.5%

200%

183%

89,338

163,488

1.  Kenneth Alexander’s salary was increased from £750,000 to £950,000 on 15 June. However, the salary which is applicable for incentive purposes was restricted to £800,000
2.  Paul Miles was eligible for a Directors’ annual bonus for the period he served as an Executive Director i.e. three months. Paul Bowtell was eligible for a Directors’ annual bonus for the period 

he served as an Executive Director i.e. nine months.

3.  2018 bonuses are delivered 50% in cash and 50% in shares deferred for three years. Deferred share awards shall be granted in March 2019. In accordance with the bonus plan rules, 

the number of shares under each deferred award shall be calculated based on the three-month average share price ending on 31 December 2018, which was 813.54p.

The Committee carefully considered the proposed outcome in the context of GVC’s underlying financial, operational and strategic progress 
during 2018. Taking all factors into account, including the individual performance of the Executive Directors, the Committee considered that the 
mechanical outcome under the annual bonus was reasonable and supportable within this context and decided that no upwards or downwards 
discretion was required.

GVC Holdings PLC | Annual Report 2018

97

2018 Long Term Incentive Plan (“LTIP”)

Selection of measures and calibration of the targets
The 2018 Committee determined that the 2018 LTIP should be based on the same measures as in 2017, being cumulative EPS and relative 
total shareholder return (TSR). The former represents a key financial indicator of performance for GVC, while the latter reflects our returns to 
shareholders over the period. 

Measure

Cumulative earnings per share (“EPS”)

Weighting

50%

Target
 ≠ 191 pence
 ≠ 224 pence

Relative Total Shareholder Return (“TSR”) vs FTSE 51-150

50%

 ≠ Equal to median
 ≠ Upper quartile or 

higher 

 ≠ Median to Upper 

quartile

Vesting
 ≠ 25%
 ≠ 100% 
 ≠ Straight line 
interpolation 
between the  
two points

 ≠ 25%
 ≠ 100% 
 ≠ Straight line 
interpolation 
between the  
two points

In setting appropriately stretching EPS targets, the Committee reviews internal forecasts, consensus, and analyst guidance. Ordinarily, the 
Committee would look to set targets in Q1 of the financial year. However, given the size and impact of the Ladbrokes Coral acquisition on the 
business, it took time for financial forecasts for the enlarged group to be finalised and for market consensus to emerge in July 2018. At that point, 
there still remained significant uncertainty around the timing and content of UK Government decisions regarding fixed odds betting terminals 
(“FOBT”) and UK gaming tax (“RGD”), which represented a step-change in regulation for the group. The Committee anchored the targets against 
the summer 2018 internal and external forecasts but took the decision to wait until Q4 2018 to finalise the targets, when it was able to make a 
mechanical adjustment for the Government’s final decision in November 2018 on the TR and RGD implementation date (1 April 2019) and tax 
rate (21%) versus prior consensus assumptions of January 2020 and 20% respectively. The adjustment resulted in a final target range for the 
cumulative EPS element of the 2018 award of 191 pence to 224 pence.

These targets are designed to be challenging but realistic, within the context of the Group’s financial plan, strategic priorities and the outlook for 
our markets. The EPS targets were materially higher than those set for the 2017 LTIP (180 cents to 214 cents), demonstrating continued growth 
expectations despite a number of regulatory challenges. 

Relative TSR is measured against the FTSE 51–150 (previously FTSE 250 for the 2017 LTIP). 

Inevitably there are several factors which cannot be known at the time targets are originally set and could impact the 2018 LTIP. These factors 
might include the impact of corporate activity, material regulatory or tax changes, joint ventures and accounting changes. In each case the 
Committee retains discretion whether and, if so, how a) to adjust targets post grant and/or b) to take impact into account when determining 
performance outcome. 

Share awards granted during 2018

Name

K Alexander

K Alexander

P Bowtell

Award type

Grant date

Face value 
of award

2017 deferral

20-Sep-18

£913,750

2018 LTIP

2018 LTIP

20-Sep-18

20-Sep-18

£2,250,000

£1,338,750

Shares 
awarded

100,576

225,338

134,076

Percentage of 
award vesting 
at threshold 
performance %

Maximum 
percentage of 
face value that 
could vest %

N/A

25

25

N/A

100

100

Performance 
conditions

N/A

See below

See below

1.  Consistent with the Directors’ remuneration policy, 50% of Group CEO’s annual bonus is deferred in shares. The above deferred bonus award has been granted in respect of the Group 
CEO’s annual bonus for the 2017 financial year. This award will normally vest on 20 September 2021, being the third anniversary of the award date, subject to continuous employment. 
The number of shares was calculated in line with the Plan rules based on a share price of £9.0851 (an average price measured over the last three months of the financial year to which the 
bonus award relates). The number of shares is also stated in the 2017 Directors’ Remuneration Report (page 63).

2.  The LTIP awards were granted on 20 September 2018. The performance period is 1 January 2017 to 31 December 2019 and the conditions are set out below. Awards will vest, subject  

to the level of performance achieved, on 20 September 2020. The share price used to determine the face value was £9.985p. 

98

GOVERNANCE CONTINUED

REMUNERATION:  
DIRECTORS’ REMUNERATION REPORT CONTINUED

for the year ended 31 December 2018

Payments for loss of office and payments to past Executive Directors (audited)

Paul Miles stepped down as a Director of GVC Holdings PLC on 29 March 2018. The remuneration he received when he was an Executive 
Director is set out in the single figure table. As outlined in the disclosure on the Group’s website, Paul Miles was treated in accordance with his 
contract of employment. He received on termination a payment in lieu of notice (£357,350), representing his salary over the remainder of his 
notice period. He was conferred eligible leaver status to allow him to retain his unexercised long-term incentive award, granted in December 2017, 
post his termination. This award will continue to vest over the original vesting period i.e. there is no acceleration of vesting, and the award will 
remain subject to a) malus (i.e. the potential claw-back of any unvested element), b) the future satisfaction of performance measures and c) time 
apportionment based on service. Paul Miles remained eligible to receive an annual bonus in respect of 2018, pro rata for the period of service.

As already outlined on the Group’s website, Paul Bowtell retired as a Director and remained an employee until 5 March 2019, working 
on a variety of integration projects and undertaking an orderly handover and transition of responsibilities. The Committee determined that 
the following termination arrangements were fair and reasonable, consistent with the Directors’ Remuneration Policy and in line with his 
contractual entitlements.
 ≠  He remained eligible to receive an annual bonus in respect of 2018, but will not be eligible for a 2019 annual bonus.
 ≠  No payment in lieu of notice is payable.
 ≠  He has been conferred eligible leaver status to allow him to retain his unexercised 2018 long-term incentive plan award post his termination. 
This award will continue to vest over the original vesting period i.e. there is no acceleration of vesting, and the award will remain subject to a) 
malus (i.e. the potential claw-back of any unvested element), b) the future satisfaction of performance measures, c) time apportionment based 
on service and d) the post vesting holding period.

Executive Directors’ service contracts and external appointments

Executive Directors have rolling contracts, terminable by either party giving the appropriate notice. 

Director

K Alexander

R Wood

Contract date

8 February 2018

17 October 2018

Arrangement

Service contract

Service contract

Notice period

12 months

12 months

Paul Bowtell, who retired as a Director on 5 March 2019, held two Non-executive Directorships at other organisations during 2018. These were 
Alua Hotels for which the fees retained were €26,667 and Townends & Stirling Ackroyd for which he received £29,000 in fees.

GVC Holdings PLC | Annual Report 2018

99

CEO pay versus Group performance

Summary of performance
The graph below shows the value of £100 invested in GVC Holdings PLC since obtaining main market listing on 1 February 2016 compared with 
the value of £100 invested in the FTSE 250 index and the FTSE 350 Travel and Leisure Index. The FTSE 250 index has been chosen on the basis 
that GVC was still part of the index at the start of 2018 and only became a constituent of the FTSE 100 in September 2018. 

Significant regulatory headwinds in the second half of 2018 impacted the UK gaming sector and led to a fall in our share price. Despite the 
challenges, it is reassuring that our shares continued to out-perform our gaming sector peer group over this time. 

Source: Datastream

Role

Single figure of total remuneration (£m)

Annual Bonus pay-out (% maximum)

LTIP vesting (% maximum)

Legacy award vesting (% maximum)

December 2018

December 2017

December 2016

December 2015

K Alexander

K Alexander

K Alexander

K Alexander

CEO

–

100%

CEO

18.21

100

–

100%

CEO

17.83

–

–

100%

CEO

3.41

–

–

100%

Figures for 2015-2017 were previously reported in euros and have been converted into sterling using an average rate for the relevant year. 

GVC HOLDINGS VS FTSE 250 VS FTSE 350

GVC Holdings

FTSE 250

FTSE 350 Travel and Leisure Index

(£)

260

240

220

200

180

160

140

120

100

80

Feb-2016

May-2016

Aug-2016

Nov-2016

Feb-2017

May-2017

Aug-2017

Nov-2017

Feb-2018

May-2018

Aug-2018

Nov-2018

Source: Datastream

100

GOVERNANCE CONTINUED

REMUNERATION:  
DIRECTORS’ REMUNERATION REPORT CONTINUED

for the year ended 31 December 2018

The percentage change in remuneration of the CEO and all employees

The following table sets out the percentage change in the remuneration between 2017 and 2018 for the CEO and for UK-based GVC colleagues, 
which we believe represents the most appropriate comparator group for reward purposes.

Remuneration element

Salary

Taxable benefits

Annual bonus (increase on pay-out versus opportunity)

CEO % change All employee % change

14%

1%

0%

16%

16%

0%

1.  The percentage changes for the CEO have been determined as follows: a) salary: the percentage change in salary paid in sterling in 2017 and 2018; b) benefits: taxable benefits as set 

out in the single figure table; and c) bonus: the difference in the payout as a percentage of the maximum (100%).

2.  The CEO’s annual salary increased to £950,000 on 15 June 2018 reflecting his increased responsibilities and scope of role following the Ladbrokes Coral acquisition. There has 

been no change in eligibility for the CEO’s core benefits such as life, medical and housing between 2017 and 2018, with the above percentage change relating to premium increases. 

3.  To provide an appropriate basis of comparison year on year the employee data is based on colleagues employed by UK employing entities owned by GVC in both 2017 and 2018 
i.e. Ladbrokes Coral entities are not included. In 2017 and 2018 the GVC all employee discretionary bonus plan paid out at 100% of maximum opportunity i.e. no increase year  
on year.

Relative importance of the spend on pay

The table below sets out the overall spend on pay for all employees compared with the returns distributed to shareholders.

Significant distributions

Staff costs (£m)

Distributions to shareholders (£m)

2018

498.8

138.8

2017

123.9

120.0

% change

303%

16%

1.  2017 figures previously reported in euros converted into sterling using an average 2017 rate of 1.13452
2.  The increase in staff costs reflects the acquisition of Ladbrokes Coral. 

Implementation of the remuneration policy for Executive Directors in 2019

A summary of how the Executive Directors’ remuneration policy will be implemented in 2019.

Element 
SALARY

BENEFITS

ANNUAL BONUS

LTIP

Approach
 ≠ Kenneth Alexander remains on £950,000 of which £800,000 is the salary to be used in the calculation of incentive opportunities.
 ≠ Rob Wood’s salary on appointment to the Board was £400,000.
 ≠ Paul Bowtell’s salary, until his retirement from the Board on 5 March remained £656,000.
 ≠ No change in how policy operated.
 ≠ Benefits include, but are not limited to, private health insurance, life insurance and accommodation allowances.
 ≠ Continue to receive standard benefits such as medical and life assurance cover.
 ≠ Rob Wood receives a car allowance of £10,700 (which he previously received under his Ladbrokes Coral contract).
 ≠ All employees have opportunity to participate in a Company-provided pension in line with statutory requirements (i.e. from April 

employer contribution of 3% if employee contributes 5%). Kenneth Alexander has opted out of the plan.

 ≠ Kenneth Alexander: 250% of salary and Rob Wood: 200% of salary.
 ≠ Threshold performance delivers 25% of award, target performance delivers 60% and stretch performance 100%.
 ≠ Awarded in March 2020 following the year end. 50% paid in cash and 50% deferred in shares for three years.
 ≠ Dividends accrue on any vested deferred shares and are delivered in shares.
 ≠ Stretching financial performance measures: for 2019, 70% underlying EBITDA and 30% net debt.
 ≠ Targets are considered commercially sensitive but will be disclosed in full in the 2019 DRR.
 ≠ Kenneth Alexander: 300% of salary and Rob Wood: 250% of salary1.
 ≠ Performance measures and targets are set out below.
 ≠ 2019 LTIP awards will be subject to stretching cumulative EPS and relative TSR performance targets measured over 2019-2021, 

SHAREHOLDING 
REQUIREMENT

with any shares vesting subject to a further two-year holding period.

 ≠ Dividends accrue on vested LTIP and are delivered in shares.
 ≠ 400% of salary for the CEO (unchanged).
 ≠ 200% of salary for the CFO (unchanged).

1.  LTIP awards are expected to be granted in March 2019 to Kenneth Alexander and Rob Wood with a face value of £2.4m and £1.0m respectively, equivalent to 300% and 250% of base 

salary respectively. The awards vest after three years subject to the following performance conditions and are subject to two year holding period post vest.

GVC Holdings PLC | Annual Report 2018

101

The Committee reviewed the appropriate performance metrics for the 2019 bonus plan. Underlying EBITDA was considered to remain the 
most appropriate profit metric, with the benefit of simplicity during a period of reward harmonisation across the enlarged group. However, 
the Committee determined that, given the level of debt post the Ladbrokes Coral acquisition and investor focus on leverage ratios (net debt/
underlying EBITDA), net debt should also be included as a second financial performance measure. As a result, the annual bonus will be based 
on underlying EBITDA (70%) and net debt (30%).

The annual bonus target range takes into account the Group’s annual financial plan and its priorities, in the context of the economic and 
regulatory environment, together with analyst consensus forecasts. The Committee considers such targets to be commercially sensitive and that 
it would be detrimental to the interests of the Group to disclose them before the end of the year.

The Committee considered that underlying cumulative EPS and relative TSR remain the most appropriate measures for the 2019 LTIP. There are 
no changes proposed to the relative TSR measure.

The Committee carefully considered the positioning of the underlying cumulative EPS targets for the 2019 award. It is recognised that the range  
of 184 pence to 214 pence is about 4% lower than the range set for the 2018 LTIP. The Committee is of the view that in the current environment, 
and particularly with implementation of the UK TR and RGD in April 2019, these targets represent at least an equivalent stretch to those set in 
prior years. The targets will require management to deliver strong underlying growth and achieve ambitious published targets for TR mitigation 
and Ladbrokes Coral acquisition synergies. As for the 2018 award, the 2019 targets do not include earnings from the Group’s US joint venture 
as it is too early for the Committee to sensibly judge the way in which US markets will open up for the Group, and how soon. If necessary the 
Committee may apply discretion at the end of the LTIP period to take into account the Group’s performance in this important new market.

Measure

Cumulative earnings per share (“EPS”)

Weighting

50%

Target
 ≠ 184 pence
 ≠ 214 pence

Relative Total Shareholder Return vs FTSE 51-150

50%

 ≠ Equal to median
 ≠ Upper quartile 

or higher 

 ≠ Median to Upper 

quartile

Vesting
 ≠ 25%
 ≠ 100%
 ≠ Straight line 

interpolation between 
the two pts

 ≠ 25%
 ≠ 100%
 ≠ Straight line 

interpolation between 
the two pts

Shareholdings and share interests (audited)

Executive Directors are required to maintain a shareholding as determined by the Committee. Executive Directors are expected to build up 
their shareholding over a period of five years from the date of appointment as an Executive Director (or, if later, from the date of any change to 
the terms of the shareholding requirement). Shares that count towards the requirement are beneficially owned shares and any vested share 
awards subject to a holding period. The current shareholding requirements are:
 ≠ Group Chief Executive: 4x base salary.
 ≠ Chief Financial Officer: 2x base salary.

The Committee plans to adopt a formal post-termination Executive Directors’ shareholding policy during 2019. Executive Directors already have 
some interest after a departure by virtue of: a) the requirement to defer 50% of the annual bonus in shares, and b) the application of a two-year 
LTIP holding period post vesting. A Director afforded eligible leaver status would continue to have alignment with shareholders for an extended 
period post-departure through their existing awards. 

During 2018 the CEO and Chairman exercised their 2015 LTIP awards, selling only sufficient shares to cover the award exercise price and 
applicable taxes. As a result, their beneficial shareholdings increased by 0.83 million shares and 0.45 million shares, to 2.73 million shares 
and 1.19m million shares respectively. As at 31 December 2018 the value of the CEO’s and Chairman’s shareholdings were £18.4m and £8.0m 
respectively, representing 1,936% of the CEO’s annual salary and 2,286% of the Chairman’s annual fee. These shareholdings demonstrate 
that the CEO and Chairman’s interests are closely aligned with those of GVC’s shareholders. 

102

GOVERNANCE CONTINUED

REMUNERATION:  
DIRECTORS’ REMUNERATION REPORT CONTINUED

for the year ended 31 December 2018

Directors’ share interests as at 31 December 2018 are set out below:

Director

K Alexander

P Bowtell

L Feldman

J Anscombe

P Bouchut

P Isola

V McDowell

S Morana

Number of 
beneficially 
owned 
shares

2,728,141

387,438

1,187,408

5,169

–

–

14,759

Interests in share awards

Interests in share options

% of base 
salary/fee

Alignment to 
shareholding 
requirement

Total interests 
subject to 
conditions

Total vested 
interests 
unexercised

Total interests 
subject to 
conditions

Total interests 
unexercised

1,936

Exceeded

398

Exceeded

325,914

134,076

2,286

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

–

–

–

–

–

–

–

–

–

–

–

–

242,587

–

–

–

–

–

–

–

–

–

–

–

–

–

Total  
interests at 
31 December 
2018

3,296,642

521,514

5,169

14,759

1.  Beneficial interests include shares held directly or indirectly by connected persons. There were no changes in the interests in ordinary shares or share awards between  

the 31 December 2018 and the date this report was signed off.

Chairman and Non-executive Directors’ fees

The following fees applied in 2018 to Non-executive Directors

Chairman 

Senior independent Non-executive Director

Board member

Additional fee for chairmanship of Audit, Remuneration or Corporate Social Responsibility Committee

As at 1 January 2018

As at 1 January 2019

£350,000

£155,000

€100,000

€25,000

£350,000

£155,000

€100,000

€25,000

In February 2016 following the completion of the bwin.party acquisition, the Chairman was granted a one-off award under the 2015 LTIP. 
Although no further awards were granted, this one-off legacy award has vested in tranches over a 30-month period up to and including  
August 2018. His fee, currently £350,000, is now the only element of remuneration from GVC. 

Implementation of the remuneration policy for Non-executive Directors in 2019

There are no proposed changes as to how the policy will be implemented in 2019.

Chairman and Non-executive Directors’ letters of appointment

Non-executive Directors do not have service contracts but are appointed under letters of appointment. Apart from the Chairman of the Board, 
each Non-executive Director is subject to an initial three-year term subject to annual re-election at the Company’s AGM. The Chairman’s contract 
was standardised during 2017, when non-standard cessation of employment and change of control provisions were removed. All service 
contracts and letters of appointment are available for viewing at the Company’s registered office and at the AGM. 

Arrangement

Notice period/unexpired term

Director

L Feldman

J Anscombe

P Bouchut

P Isola

V McDowell

S Morana

Date appointed

December 2004

20 June 2017

Letter of appointment

Letter of appointment: three-year period

13 September 2018

Letter of appointment: three-year period

2 February 2016

6 June 2018

2 February 2016

Letter of appointment: three-year period

Letter of appointment: three-year period

Letter of appointment: three-year period

12 months

Remaining period

Remaining period

Remaining period

Remaining period

Remaining period

Jane Anscombe
Chair of the Remuneration Committee 
5 March 2019

GVC Holdings PLC | Annual Report 2018

INDEPENDENT AUDITOR’S REPORT  
 TO THE MEMBERS OF GVC HOLDINGS PLC

103

1 OUR OPINION IS UNMODIFIED
We have audited the financial statements of GVC Holdings PLC 
(“the Company”) and its subsidiaries (“the Group”) for the year 
ended 31 December 2018 which comprise the Consolidated Income 
Statement, the Consolidated Statement of Comprehensive Income,  
the Consolidated Balance Sheet, the Consolidated Statement  
of Changes in Equity, the Consolidated Statement of Cashflows,  
the Company Balance Sheet, the Company Statement of Changes  
in Equity, and the related notes, including the accounting policies  
in note 4.

In our opinion:
(cid:3)≠ the financial statements give a true and fair view of the state of the 
Group’s and of the parent Company’s affairs as at 31 December 
2018 and of the Group’s loss for the year then ended;

(cid:3)≠ the Group financial statements have been properly prepared 

in accordance with International Financial Reporting Standards 
as adopted by the European Union (IFRS as adopted by the EU);

(cid:3)≠ the parent Company financial statements have been properly 

prepared in accordance with UK accounting standards, including 
FRS 101 Reduced Disclosure Framework; and

(cid:3)≠ the financial statements have been prepared in accordance with 

the requirements of the Isle of Man Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards 
on Auditing (UK) (“ISAs (UK)”) and applicable law.

Our responsibilities are described below. We have fulfilled our ethical 
responsibilities under, and are independent of the Group in accordance 
with, UK ethical requirements including the FRC Ethical Standard as 
applied to listed entities. We believe that the audit evidence we have 
obtained is a sufficient and appropriate basis for our opinion.

2  KEY AUDIT MATTERS INCLUDING OUR ASSESSMENT OF RISKS  

OF MATERIAL MISSTATEMENT

Key audit matters are those matters that, in our professional judgment, 
were of most significance in the audit of the financial statements and 
include the most significant assessed risks of material misstatement 
(whether or not due to fraud) identified by us, including those which 
had the greatest effect on: the overall audit strategy; the allocation 
of resources in the audit; and directing the efforts of the engagement 
team. We summarise below the key audit matters in arriving at our 
audit opinion above, together with our key audit procedures to 
address those matters and, as required for public interest entities, 
our results from those procedures. These matters were addressed, 
and our results are based on procedures undertaken, in the context 
of, and solely for the purpose of our audit of the financial statements 
as a whole, and in forming our opinion thereon, and consequently are 
incidental to that opinion, and we do not provide a separate opinion 
on these matters. In arriving at our audit opinion above, the key audit 
matters, in decreasing order of audit significance, were as follows: 

DYNAMIC AUDIT PLANNING TOOL
(Relative significance of audit risks before taking account of controls)

I

H

G

B

D

C

K

s
t
n
e
m
e
t
a
t
s

l

a

i

c
n
a
n
fi
n
o
t
c
a
p
m

i

l

a

i
t
n
e
t
o
P

N

A

Likelihood of material misstatement

 Key audit matters 

 Other risks

A   The impact of 

uncertainties due to the 
UK exiting the European 
Union on our audit

G   Impairment of goodwill, 
intangibles and PPE 
of Ladbrokes Coral 
Group Plc 

B   Revenue recognition  
from online operations

H   Valuation of defined 
benefit pension

C   Gaming taxes in 
immature markets

D   Acquisition accounting 
of Ladbrokes Coral 
Group Plc

  Disclosure of alternative 
performance measures

  Valuation of investments 
and receivables (Parent 
Company only)

I   Management override 

of controls

  Disclosure – impact 
of new standards 

K   Going concern 

  Direct taxation 

  Provisions for litigation 
and claims

N   Onerous leases

 
 
 
 
 
 
104

GOVERNANCE CONTINUED

INDEPENDENT AUDITOR’S REPORT  
 TO THE MEMBERS OF GVC HOLDINGS PLC 
CONTINUED

A   The impact of uncertainties due to the UK exiting  

the European Union on our audit

B   Revenue recognition from online operations  

(£1,668.4 million)

Refer to page 12 (Chief Executive’s review), page 62 (viability statement) 
and page 65 (Corporate Governance report).

Refer to page 120 (accounting policy) and pages 122 to 123 
(financial disclosures).

The risk (Unprecedented levels of uncertainty) – All audits 
assess and challenge the reasonableness of estimates, in particular as 
described in the acquisition accounting of Ladbrokes Coral Group Plc 
below, and related disclosures and the appropriateness of the going 
concern basis of preparation of the financial statements. All of these 
depend on assessments of the future economic environment and the 
Group’s future prospects and performance.

In addition, we are required to consider the other information presented 
in the Annual Report including the principal risks disclosure and 
the viability statement and to consider the Directors’ statement that 
the annual report and financial statements taken as a whole is fair, 
balanced and understandable and provides the information necessary 
for shareholders to assess the Group’s position and performance, 
business model and strategy.

Brexit is one of the most significant economic events for the UK and 
at the date of this report its effects are subject to unprecedented 
levels of uncertainty of outcomes, with the full range of possible 
effects unknown.

Our response – We developed a standardised firm-wide approach 
to the consideration of the uncertainties arising from Brexit in planning 
and performing our audits. Our procedures included:
(cid:3)≠ Our Brexit knowledge – We considered the Directors’ assessment 
of Brexit-related sources of risk for the Group’s business and financial 
resources compared with our own understanding of the risks. We 
considered the Directors’ plans to take action to mitigate the risks.
(cid:3)≠ Sensitivity analysis – When addressing acquisition accounting 
of Ladbrokes Coral Group Plc and other areas that depend on 
forecasts, we compared the Directors’ sensitivity analysis to our 
assessment of the worst reasonably possible, known adverse 
scenario resulting from Brexit uncertainty and, where forecasts cash 
flows are required to be discounted, considered adjustments to 
discount rates for the level of remaining uncertainty.

(cid:3)≠ Assessing transparency – As well as assessing individual 

disclosures as part of our procedures on acquisition accounting 
of Ladbrokes Coral Group Plc we considered all of the Brexit 
related disclosures together, including those in the strategic report, 
comparing the overall picture against our understanding of the risks.

Our results – As reported under the acquisition accounting of 
Ladbrokes Coral Group Plc, we found the resulting estimates and 
related disclosures explaining the acquisition accounting of Ladbrokes 
Coral Group Plc to be balanced. We also found the disclosures relating 
to the possible impact of Brexit and relating to going concern to be 
proportionate. We found that management’s assessment that Brexit is 
unlikely to have a material impact on the Group’s ability to continue as a 
going concern to be balanced. However, no audit should be expected 
to predict the unknowable factors or all possible future implications for 
a company and this is particularly the case in relation to Brexit.

The risk (Data capture and processing) – The Group has a number 
of income streams across its online operations, and the accuracy and 
completeness of the amounts recognized from these income streams 
is largely dependent on the effectiveness of the operational and anti-
fraud controls in place. Revenue streams for many of the Group’s 
products are computed on highly-complex IT systems, with a number 
of different bases for calculating revenue. In particular, there is a risk 
that the Group’s in-house developed IT systems, which aim to correctly 
calculate commission revenues and appropriate wins and losses, as 
applicable, may not be configured correctly from the outset such that 
commissions or winning and losing bets are calculated incorrectly.

In addition, the Group’s divisions are dependent on their customer 
funds and core finance processes and controls accurately reporting 
on and reconciling these transactions, and there is a risk that the 
customer-facing and financial information systems may not interface 
correctly and that unauthorised changes may be made, which may 
result in the misstatement of revenue.

Our response – Our procedures included:
(cid:3)≠ Control operation and reperformance: We utilised our own 
IT specialists to assess the general IT controls related to access 
to programs and data, program change and development and 
computer operations by evaluating account set-up and termination 
of users, password restrictions, access reviews, users with super-
user access, program change and development process controls 
and integration monitoring, and tested whether any unauthorised 
changes had been made to the system. We assessed the overall 
IT environment, including: security policies and procedures, IT 
organisational structure, strategy and reporting, disaster recovery 
and back-up testing.

(cid:3)≠ Our own IT specialists also tested the configuration of the system 
which monitors the information transfer between key IT systems. 
In addition, our own IT specialists tested the effectiveness of the IT 
controls of the online betting environment (when hosted in-house) by 
observing bets placed from the customer-facing systems and tracing 
the transactions to the platform (betting engine), and then from 
the data warehouse (storage) to the financial information systems 
(accounting records) to assess whether the information is passed 
appropriately from one system to another. 

(cid:3)≠ Where systems are hosted by third parties, we obtained an 
understanding of the nature of the services being provided. 
We performed audit procedures to assess whether the third party 
services were operating as intended. We tested the effectiveness 
of IT controls related to the interface between the third party systems 
to the Company’s data warehouse. 

(cid:3)≠ Data comparisons: Where GITCs were not designed and 

implemented effectively over in-house managed systems handling 
the transfer of data, we compared the amounts of revenue in the 
accounting records against the amounts reported in the platform 
(source data) for each month and by label and fully reconciled the 
information between systems.

(cid:3)≠ Test of details (tracing and vouching): We assessed the 

appropriateness of revenue recognised by tracing a sample of 
betting transactions through the online betting systems or to third 
party systems (when outsourced), and assessing that they are 
appropriately recorded within the financial information systems 

GVC Holdings PLC | Annual Report 2018

105

at the transaction level. We also vouched a sample of betting 
transactions recognised in the period from the accounting records 
back to source data and reperformed the outcome of the transaction 
against the client’s result. Where the IT controls of the online betting 
environment were not designed or implemented effectively, we 
increased our substantive testing due to the results of our controls 
testing, as applicable.

(cid:3)≠ We then assessed the appropriateness of cash transferred between 
the payment service providers to corporate cash by reconciling the 
total revenue amounts reported by key IT systems to the amount 
transferred from the payment service provider to corporate cash; 
and tested a sample of these settlements by agreeing the amounts 
to the relevant bank information. We also tested a sample of items 
comprising the customer liability balance and agreed the amounts 
recorded to the individual customer wallet at the end of the  
financial period.

(cid:3)≠ Enquiry of payment service providers (PSPs): We obtained 

external confirmation of client funds held in the PSPs and reconciled 
the obtained bank balance confirmation to the customers’ betting 
accounts.

(cid:3)≠ Assessing transparency: We also considered the adequacy  

of the Group’s disclosures in respect of revenue.

Our results – Our testing identified weaknesses in the design of 
IT General Controls for some of the Group’s IT systems. As a result 
we expanded the extent of our detailed testing over and above that 
originally planned. In some instances it was not possible to gain the 
evidence required to rely on certain IT systems and in response to 
this for the Online revenue streams affected we performed additional 
substantive testing to reconcile all revenue data recorded in the general 
ledger to the transactions in the operating system. This additional 
testing identified no errors in the recording of revenue transactions for 
the Online businesses.

C   Gaming taxes in immature markets (£186.8 million)

(cid:3)≠ Assessment of third party experts: We assessed the 

competence and objectivity of third party experts engaged by the 
Group to advise on the legal position of any claims received by tax 
authorities.

(cid:3)≠ Our tax expertise: We utilised our own indirect tax specialists in 
relevant markets to determine whether advice received from third 
party experts is reasonable given the correspondence with the tax 
authorities and interpretation of the relevant legislation.

(cid:3)≠ Assessing transparency: We considered the appropriateness 
of the judgments taken and adequacy of the Group’s disclosures 
in respect of key tax exposures, notably in relation to ongoing 
discussions with the Greek tax authorities.

Our results – In determining the treatment of gaming taxes there is 
room for judgment and we found that within that, the group’s judgment 
was balanced. 

In particular, with respect to the accounting for Greek Tax we note that 
the outcome could vary significantly in the future as more information 
becomes available. Our testing did not identify any indicators of 
management bias in the estimation of the Greek gaming tax charge 
and related provisions. We found that the disclosures relating to Greek 
gaming taxes were light in the context of the level of uncertainty and 
size of the charge and related provisions.

D   Acquisition accounting of Ladbrokes Coral Group Plc 

(£3,344.7 million)

Refer to page 78 (Audit Committee Report), page 116 and 117 
(accounting policy) and pages 149 and 150 (financial disclosures).

The risk (Valuation of intangible assets and fair value 
adjustments) – The valuation of intangible assets involves significant 
judgment as it requires management’s use of assumptions including 
revenue growth, theoretical royalty rates used to value trade names, 
customer churn rates and the application of a discount rate that is 
reflective of the risks of the business.

Refer to page 78 (Audit Committee Report), page 116 (accounting 
policy) and page 152 (financial disclosures).

Other fair value adjustments, including those for provisions and 
onerous leases, involve a high degree of judgment.

The risk (gaming tax provisioning) – The business operates in 
a number of jurisdictions which have different gaming tax and duty 
regimes. For some markets in which the Group now operates or 
operated in the past, the tax regulations dealing specifically with online 
gaming businesses might not yet be formed, are unclear or continue 
to evolve. Changes in gaming tax and duty regimes can be announced 
suddenly and applied retrospectively and in these instances the 
Directors are required to exercise a level of judgment surrounding 
the interpretation and application of the tax laws which may differ from 
that of relevant tax authorities. The amounts involved are potentially 
significant, and determining the amount, if any, to be provided as a 
liability, is inherently subjective.

This leaves the Group exposed to risk of failure to appropriately record 
provisions for gaming taxes and duty as the bases of tax assessments 
can be subjective. 

The level of judgment involved in the fair value exercise from the 
Ladbrokes Coral Group Plc acquisition is heightened by the uncertainty 
facing the UK Retail business in light of the triennial review.

Our response – Our procedures included:
(cid:3)≠ Test of details: We reviewed management’s calculation of the 
valuation of intangible assets and challenged their assumptions 
for the fair value adjustments to assess whether the valuation is 
appropriate.

(cid:3)≠ We assessed the reasonableness of the cash flows used in valuation 
models considering historical performance, accuracy of budgets and 
forecasts and key assumptions adopted (in particular around the 
calculation of the likely impact of the triennial review).

(cid:3)≠ We reviewed the other key inputs used in valuation models and re-

performed valuation calculations.

Our response – Our procedures included:
(cid:3)≠ Enquiry of management: We made enquiries of management to 

identify jurisdictions where potential exposure to announced changes 
in indirect tax and duty regimes is material.

(cid:3)≠ We evaluated the appropriateness of the other fair value adjustments 

and considered whether there are indicators of bias in either 
alignment to existing Group accounting policies or seeking to achieve 
certain post-acquisition outcomes.

(cid:3)≠ Test of details: We reviewed management’s calculation of gaming 
tax and duty costs in the period and provisions at the period end 
and validated that the relevant calculations had been performed 
accurately using the appropriate tax/duty rates.

(cid:3)≠ We considered management’s justification for the amount of 

residual goodwill in the context of consideration and the fair value 
adjustments applied.

106

GOVERNANCE CONTINUED

INDEPENDENT AUDITOR’S REPORT  
 TO THE MEMBERS OF GVC HOLDINGS PLC 
CONTINUED

(cid:3)≠ Our valuations specialist: We utilised our own valuation experts 
to assist in challenging management on the completeness of the 
identified intangible assets and the appropriateness of the valuation 
method adopted.

(cid:3)≠ Assessment of third party experts: We assessed the 

competence and objectivity of the third party valuation experts 
engaged by the Group.

(cid:3)≠ Assessing transparency: We assessed the completeness 

and appropriateness of disclosures.

Our results – We found that the intangible assets identified were 
typical of similar transactions in the sector and the valuation bases 
were in accordance with accounting standards. We have no concerns 
with the basis on which the valuer had been instructed by the Group 
and found that the valuer was objective and competent and the 
estimates used in the valuations were balanced.

Our testing identified that a key judgment made by management was 
that certain brands in the UK have indefinite lives and we consider that 
this judgment is balanced based on the longevity of those brands and 
their prominence in the sector.

We identified no indicators of management bias in our work over  
the acquisition accounting for Ladbrokes Coral Group Plc and  
we found the disclosures to be proportionate given the importance  
of the acquisition to the Group.

  Disclosure of alternative performance measures

Refer to page 78 (Audit Committee Report), pages 115 and 116 
(accounting policy) and page 123 (financial disclosures).

The risk (Disclosure of adjusting items and alternative 
performance measures) – The disclosure of adjusting items and 
alternative performance measures (“APMs”) is subjective.

There is a risk that items are classified as adjusting on an inconsistent 
basis (both within the period and between periods) and that clear 
and accurate explanation of adjusting items is not given in order 
to manipulate the presentation of performance of the business.

There is also a risk that undue prominence is given to non-
GAAP measures.

Our response – Our procedures included:
(cid:3)≠ Test of details: We reviewed management’s calculations 

of alternative performance measures to validate the accuracy 
of the disclosures.

(cid:3)≠ We challenged management’s classification of adjusting items and 
validated that they were outside the normal course of business and 
that presentation was on a consistent basis with prior periods.

(cid:3)≠ We agreed items separately disclosed to appropriate documentation 

and verified that they had been captured accurately.

(cid:3)≠ Assessing transparency: We reviewed the disclosure in the annual 
report and considered whether appropriate prominence had been 
given to GAAP measures and whether explanations of adjusting 
items and reconciliations of APMs and GAAP measures were clear 
and accurate.

Our results – We consider that there is proportionate disclosure of 
the nature and amounts of the APMs, adjusting items and proforma 
information to allow shareholders to understand the performance of 
the Group.

GVC Holdings PLC | Annual Report 2018

  Valuation of investments and receivables  
(Parent Company only) 

Refer to pages 164 and 166 (Company accounting policy) and pages 
166 and 167 (Company financial disclosures).

The risk (Carrying value of parent Company’s investments and 
receivables are not recoverable) – The carrying amount of the 
parent Company’s investments in and debt due from entities operating 
in the Group is significant and at risk of irrecoverability.

The impairment test is subjective due to the inherent uncertainty 
in judgments and estimates used.

Our response – Our procedures included:
(cid:3)≠ Benchmarking assumptions: We challenged the assumptions 
used in the cash flows included in the budgets based on our 
knowledge of the Group and the markets in which the subsidiaries 
operate.

(cid:3)≠ Historical comparisons: We assessed the reasonableness 
of the budgets by considering the historical accuracy of the 
previous forecasts.

(cid:3)≠ Our sector experience: We evaluated the current level of trading, 
including identifying any indications of a downturn in activity, by 
examining the post year end management accounts and considering 
our knowledge of the Group and the market.

(cid:3)≠ Assessing transparency: We assessed the adequacy of the parent 

Company’s disclosures in respect of investments in subsidiaries/
group debtor balances.

Our results – We found the Company’s assessment of the 
recoverability of the investments in subsidiaries and intercompany 
receivables to be balanced.

In reaching our audit opinion on the financial statements we took 
into account the findings that we describe above and those for 
other, lower risk areas. Overall the findings from across the whole 
audit are that the financial statements are balanced and provide 
proportionate disclosures. Having assessed these findings and 
evaluated uncorrected misstatements in the context of materiality 
and considered the qualitative aspects of the financial statements as 
a whole, we have not modified our opinion on the financial statements.

3  OUR APPLICATION OF MATERIALITY AND AN OVERVIEW  

OF THE SCOPE OF OUR AUDIT

Materiality

Materiality for the Group financial statements as a whole was set 
at £20 million, determined with reference to a benchmark of Group 
revenue of which it represents 0.7%. Turnover was considered to be 
an appropriate benchmark due to the volatility of the result for the 
Group and the level of non-underlying items.

Materiality for the parent Company financial statements as a whole was 
set at £18 million, determined with reference to a benchmark of total 
assets and chosen to be lower than materiality for the Group financial 
statements as a whole. It represents 0.3% of total assets.

We agreed to report to the Audit Committee any corrected or 
uncorrected identified misstatements exceeding £1 million, in 
addition to other identified misstatements that warranted reporting 
on qualitative grounds.

Of the group’s five components, we subjected four to full scope audits 
for group purposes. We conducted reviews of financial information 
(including enquiry) at one further non-significant component. 

 
107

The component for which we performed a review of financial 
information (including enquiry) was not individually significant enough 
to require an audit for group reporting purposes but a review was 
performed in order to provide further coverage over the group’s results

The components within the scope of our work accounted for the 
percentages illustrated below.

In our evaluation of the Directors’ conclusions, we considered the 
inherent risks to the Group’s and Company’s business model, including 
the impact of Brexit, and analysed how those risks might affect the 
Group’s and Company’s financial resources or ability to continue 
operations over the going concern period. We evaluated those risks 
and concluded that they were not significant enough to require us to 
perform additional audit procedures.

1 6 %  

REVENUE

1 %  

1

EBITDA
(pre corporate 
costs and bonus)

%  

4

8

8 9 %  

Full scope – audit financially significant

Review scope – subject to analytical procedures 

8 %

5 %

PROFIT 
BEFORE TAX

NET ASSETS

9 2 %

9 5 %

Full scope – audit financially significant

Review scope – subject to analytical procedures 

4  WE HAVE NOTHING TO REPORT ON GOING CONCERN
The Directors have prepared the financial statements on the going 
concern basis as they do not intend to liquidate the Company or 
the Group or to cease their operations, and as they have concluded 
that the Company’s and the Group’s financial position means that 
this is realistic. They have also concluded that there are no material 
uncertainties that could have cast significant doubt over their ability 
to continue as a going concern for at least a year from the date of 
approval of the financial statements (“the going concern period”).

Our responsibility is to conclude on the appropriateness of the 
Directors’ conclusions and, had there been a material uncertainty 
related to going concern, to make reference to that in this audit report. 
However, as we cannot predict all future events or conditions and 
as subsequent events may result in outcomes that are inconsistent 
with judgments that were reasonable at the time they were made, the 
absence of reference to a material uncertainty in this auditor’s report 
is not a guarantee that the Group and the Company will continue 
in operation.

Based on this work, we are required to report to you if:
(cid:3)≠ we have anything to add or draw attention to in relation to 

the Directors’ statement in Note 2 to the financial statements on 
the use of the going concern basis of accounting with no material 
uncertainties that may cast significant doubt over the Group’s use 
of the basis for a period of at least twelve months from the date 
of approval of the financial statements.

We have nothing to report in these respects, and we did not identify 
going concern as a key audit matter.

5  WE HAVE NOTHING TO REPORT ON THE OTHER INFORMATION  

IN THE ANNUAL REPORT

The Directors are responsible for the other information presented in 
the Annual Report together with the financial statements. Our opinion 
on the financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except as explicitly 
stated below, any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so, 
consider whether, based on our financial statements audit work, the 
information therein is materially misstated or inconsistent with the 
financial statements or our audit knowledge. Based solely on that work 
we have not identified material misstatements in the other information.

Strategic report and Directors’ report

The Directors are responsible for the other information, which 
comprises the Directors’ report and strategic report. Our opinion on 
the financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except as explicitly 
stated below, any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing 
so, consider whether, based on our financial statements audit work, 
the information therein is materially misstated or inconsistent with the 
financial statements or our audit knowledge.

Based solely on that work:
(cid:3)≠ we have not identified material misstatements in the other 

information; and

(cid:3)≠ in our opinion the information given in the Directors’ report for 
the  financial year is consistent with the financial statements.

Directors’ Remuneration Report

In addition to our audit of the financial statements, the Directors have 
engaged us to audit the information in the Directors’ Remuneration 
Report that is described as having been audited, which the Directors 
have decided to prepare as if the Company was required to comply 
with the requirements of Schedule 8 to The Large and Medium-sized 
Companies and Groups (Accounts and Reports) Regulations 2008 
(SI 2008 No. 410) made under the UK Companies Act 2006. 

In our opinion the part of the Directors’ Remuneration Report to be 
audited has been properly prepared in accordance with the Companies 
Act 2006, as if those requirements applied to the Company.

 
 
 
 
108

GOVERNANCE CONTINUED

INDEPENDENT AUDITOR’S REPORT  
 TO THE MEMBERS OF GVC HOLDINGS PLC 
CONTINUED

Disclosures of principal risks and longer-term viability

Based on the knowledge we acquired during our financial statements 
audit, we have nothing material to add or draw attention to in 
relation to:
(cid:3)≠ the Directors’ confirmation within the long term viability statement 
on page 62 that they have carried out a robust assessment of the 
principal risks facing the Group, including those that would threaten 
its business model, future performance, solvency and liquidity;

(cid:3)≠ the Principal Risks disclosures describing these risks and explaining 

how they are being managed and mitigated; and

(cid:3)≠ the Directors’ explanation in the long-term viability statement 

of how they have assessed the prospects of the Group, over what 
period they have done so and why they considered that period 
to be appropriate, and their statement as to whether they have 
a reasonable expectation that the Group will be able to continue 
in operation and meet its liabilities as they fall due over the period 
of their assessment, including any related disclosures drawing 
attention to any necessary qualifications or assumptions.

Our work is limited to assessing these matters in the context of only 
the knowledge acquired during our financial statements audit. As we 
cannot predict all future events or conditions and as subsequent events 
may result in outcomes that are inconsistent with judgments that were 
reasonable at the time they were made, the absence of anything to 
report on these statements is not a guarantee as to the Group’s and 
Company’s longer-term viability.

Corporate governance disclosures

We are required to report to you if:
(cid:3)≠ we have identified material inconsistencies between the knowledge 
we acquired during our financial statements audit and the Directors’ 
statement that they consider that the annual report and financial 
statements taken as a whole is fair, balanced and understandable 
and provides the information necessary for shareholders to assess 
the Group’s position and performance, business model and 
strategy; or

(cid:3)≠ the section of the annual report describing the work of the Audit 

Committee does not appropriately address matters communicated 
by us to the Audit Committee.

We are required to report to you if the Corporate Governance 
Statement does not properly disclose a departure from the eleven 
provisions of the UK Corporate Governance Code specified by the 
Listing Rules for our review.

We have nothing to report in these respects.

6 RESPECTIVE RESPONSIBILITIES

Directors’ responsibilities

As explained more fully in their statement set out on page 73, 
the Directors are responsible for: the preparation of the financial 
statements including being satisfied that they give a true and fair 
view; such internal control as they determine is necessary to enable 
the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error; assessing the Group and 
parent Company’s ability to continue as a going concern, disclosing, 
as applicable, matters related to going concern; and using the going 
concern basis of accounting unless they either intend to liquidate the 
Group or the parent Company or to cease operations, or have no 
realistic alternative but to do so.

Auditor’s responsibilities

Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud or other irregularities (see below), or error, and to 
issue our opinion in an auditor’s report. Reasonable assurance is a high 
level of assurance, but does not guarantee that an audit conducted in 
accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud, other irregularities 
or error and are considered material if, individually or in aggregate, they 
could reasonably be expected to influence the economic decisions of 
users taken on the basis of the financial statements.

A fuller description of our responsibilities is provided on the FRC’s 
website at www.frc.org.uk/auditorsresponsibilities.

7  THE PURPOSE OF OUR AUDIT WORK AND TO WHOM  

WE OWE OUR RESPONSIBILITIES

This report is made solely to the Company’s members, as a body, in 
accordance with Section 80 (c) of the Isle of Man Companies Act 2006 
and the terms of our engagement. Our audit work has been undertaken 
so that we might state to the Company’s members those matters we are 
required to state to them in an auditor’s report and the further matters 
we are required to state to them in accordance with the terms agreed 
with the Company and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility to anyone 
other than the Company and the Company’s members, as a body, for 
our audit work, for this report, or for the opinions we have formed.

Michael Harper
for and on behalf of KPMG LLP, Statutory Auditor Chartered 
Accountants

15 Canada Square 
London 
E14 5GL 
5 March 2019

GVC Holdings PLC | Annual Report 2018

FINANCIAL STATEMENTS

109

FINANCIAL 
STATEMENTS

In this section:

Consolidated income statement 

Consolidated statement  
of comprehensive income 

Consolidated balance sheet 

Consolidated statement  
of changes in equity 

Consolidated statement of cash flows 

Notes to the consolidated  
financial statements 

Company balance sheet 

Company statement  
of changes of equity 

Notes to the Company  
financial statements 

110

111

112

113

114

115

162

163

164

110

FINANCIAL STATEMENTS CONTINUED

CONSOLIDATED INCOME STATEMENT

 for the year ended 31 December 2018

2018

Re-presented 2017

Notes

Underlying
 items
£m
2,979.5

Separately 
disclosed
items 
(note 6)
£m
–

5

7

7

Net Gaming Revenue

VAT/GST

Revenue

Cost of sales

Gross profit

Administrative costs

Contribution

Administrative costs excluding marketing

Group operating profit/(loss) before share of results 
from joint ventures and associates

Share of results from joint ventures and associates

17, 18

Group operating profit/(loss)

Finance expense

Finance income

Gain arising from change in fair value of financial instruments

Losses arising from foreign exchange on debt instruments

Profit/(loss) before tax

Income tax (expense)/income

Profit/(loss) from continuing operations

Profit/(loss) for the year from discontinued operations  
after tax

Profit/(loss) for the year

Attributable to: 
Equity holders of the parent

Non-controlling interests

Earnings per share on profit/(loss) for the year  
from continuing and discontinued operations –  
from continuing operations

From profit/(loss) for the year1

Diluted earnings per share on profit/(loss) for the  
year from continuing and discontinued operations –  
from continuing operations

From profit/(loss) for the year1

Proposed dividends

Memo

Underlying EBITDA

Share based payments

Depreciation, amortisation and impairment 

Share of results from joint ventures and associates

Group operating profit/(loss)

8

8

8

8

10

12

12

11

(44.3)

2,935.2

(931.0)

2,004.2

(1,491.8)

1,598.8

(1,086.4)

512.4

8.4

520.8

(63.9)

1.1

58.3

(81.7)

434.6

(56.8)

377.8

–

377.8

371.7

6.1

377.8

76.9p

76.9p

76.3p

76.3p

640.8

(10.7)

(117.7)

8.4

520.8

Total  
£m
2,979.5

(44.3)

2,935.2

(931.0)

2,004.2

–

–

–

–

(453.5)

(1,945.3)

–

1,598.8

(453.5)

(1,539.9)

(453.5)

–

(453.5)

–

–

–

–

(453.5)

19.3

(434.2)

–

(434.2)

(434.2)

–

(434.2)

(89.7)

–

(363.8)

–

(453.5)

58.9

8.4

67.3

(63.9)

1.1

58.3

(81.7)

(18.9)

(37.5)

(56.4)

–

(56.4)

(62.5)

6.1

(56.4)

(12.2)p

(12.2)p

(12.2)p

(12.2)p

16.0p

551.1

(10.7)

(481.5)

8.4

67.3

Separately 
disclosed
items
(note 6) 
£m
–

Underlying
 items
£m
815.9

(26.0)

789.9

(214.6)

575.3

(406.2)

400.7

(231.6)

169.1

0.1

169.2

(19.3)

1.1

–

–

151.0

(16.2)

134.8

(10.9)

123.9

124.1

(0.2)

123.9

45.1p

41.5p

43.6p

40.0p

211.3

(15.5)

(26.7)

0.1

169.2

–

–

–

–

(173.6)

–

(173.6)

(173.6)

–

(173.6)

–

–

–

–

(173.6)

17.9

(155.7)

(3.1)

(158.8)

(158.8)

–

(158.8)

(67.1)

–

(106.5)

–

(173.6)

Total  
£m
815.9

(26.0)

789.9

(214.6)

575.3

(579.8)

400.7

(405.2)

(4.5)

0.1

(4.4)

(19.3)

1.1

–

–

(22.6)

1.7

(20.9)

(14.0)

(34.9)

(34.7)

(0.2)

(34.9)

(6.9)p

(11.6)p

(6.9)p

(11.6)p

144.2

(15.5)

(133.2)

0.1

(4.4)

1.  The calculation of underlying earnings per share has been adjusted for separately disclosed items, and for the removal of foreign exchange volatility arising on financial instruments 

as it provides a better understanding of the underlying performance of the Group. See note 12 for further details.

The notes on pages 115 to 161 form an integral part of these consolidated financial statements.

GVC Holdings PLC | Annual Report 2018

CONSOLIDATED STATEMENT  
OF COMPREHENSIVE INCOME

 for the year ended 31 December 2018

Loss for the year
Other comprehensive income:

Items that may be reclassified to profit or loss:
Currency differences on translation of foreign operations

Total items that may be reclassified to profit or loss

Items that will not be reclassified to profit or loss:
Re-measurement of defined benefit pension scheme
Tax on re-measurement of defined benefit pension scheme
Share of associate other comprehensive income
Re-measurement of financial assets at fair value through other comprehensive income
Total items that will not be reclassified to profit or loss

Other comprehensive income for the year, net of tax

Total comprehensive (expense)/income for the year

Attributable to:
Equity holders of the parent
Non-controlling interests

The notes on pages 115 to 161 form an integral part of these consolidated financial statements.

111

Notes

Re-presented 
2017  
£m

(34.9)

2018 
£m

(56.4)

29
10
18

44.7

44.7

(10.9)
3.8
0.2
–
(6.9)

37.8

(18.6)

(24.7)
6.1

45.4

45.4

–
–
–
0.3
0.3

45.7

10.8

11.0
(0.2)

112

FINANCIAL STATEMENTS CONTINUED

CONSOLIDATED BALANCE SHEET

 for the year ended 31 December 2018

Assets
Non-current assets
Goodwill
Intangible assets
Property, plant and equipment
Interest in joint venture
Interest in associates and other investments
Other financial assets
Deferred tax assets
Retirement benefit asset

Current assets
Trade and other receivables
Income and other taxes recoverable
Derivative financial instruments
Other financial assets
Short-term investments
Cash and cash equivalents

Assets in disposal group classified as held for sale
Total assets
Liabilities
Current liabilities
Trade and other payables
Balances with customers
Interest bearing loans and borrowings
Corporate tax liabilities
Provisions
Other financial liabilities

Non-current liabilities
Interest bearing loans and borrowings
Deferred tax liabilities
Provisions
Other financial liabilities

Liabilities in disposal group classified as held for sale
Total liabilities
Net assets
Equity
Issued share capital
Share Premium
Merger Reserve
Translation reserve
Retained earnings
Equity shareholders’ funds
Non-controlling interests
Total shareholders’ equity

Notes

Re-presented 
2017 
£m

Re-presented 
2016 
£m

2018 
£m

14
14
16
17
18
25
10
29

19

25
25
20
20

21

22

23
25

22
10
23
25

27

34

3,332.4
2,795.6
195.6
46.1
26.0
1.5
76.5
168.2
6,641.9

403.0
30.3
43.3
3.4
2.6
421.9
904.5
–
7,546.4

(638.3)
(312.5)
(14.3)
(42.5)
(160.5)
(16.3)
(1,184.4)

(2,221.1)
(452.8)
(56.6)
(143.5)
(2,874.0)
–
(4,058.4)
3,488.0

4.8
1,196.5
2,527.4
212.6
(491.5)
3,449.8
38.2
3,488.0

972.4
388.6
14.4
–
4.0
1.7
0.8
–
1,381.9

100.6
1.6
–
2.2
4.4
270.0
378.8
–
1,760.7

(164.7)
(101.7)
(0.2)
(10.5)
(1.1)
(11.1)
(289.3)

(262.3)
(47.2)
(5.1)
(20.4)
(335.0)
–
(624.3)
1,136.4

2.3
1,170.4
34.5
167.9
(237.2)
1,137.9
(1.5)
1,136.4

929.3
442.5
16.7
–
3.1
4.4
–
–
1,396.0

89.6
5.7
22.3
–
4.6
302.4
424.6
50.9
1,871.5

(139.7)
(93.3)
(343.9)
(15.5)
(1.0)
(2.2)
(595.6)

–
(55.9)
(5.9)
(3.8)
(65.6)
(19.3)
(680.5)
1,191.0

2.2
1,129.0
34.5
122.5
(95.9)
1,192.3
(1.3)
1,191.0

The financial statements on pages 110 to 161 were approved by the Board of Directors on 5 March 2019 and signed on its behalf by:

KJ Alexander 
Chief Executive Officer 

P Bowtell
Chief Financial Officer

GVC Holdings PLC | Annual Report 2018

 
 
113

CONSOLIDATED STATEMENT  
OF CHANGES IN EQUITY

 for the year ended 31 December 2018

Issued  
share 
capital 
£m

Share 
premium 
£m

Merger
Reserve
 £m

Retained 
earnings 
£m

Fair value 
through OCI 
reserve
£m

Translation
reserve1
£m

Equity 
shareholders’ 
funds
£m

Non- 
controlling 
 interests 
£m

Total 
shareholders’ 
equity 
£m

At 1 January 2017 
(re-presented)

Loss for the year
Other comprehensive income
Transition adjustments2

Total comprehensive income
Share options exercised
Share based payments charge
Equity dividends (note 11)

At 31 December 2017 
(re-presented)

2.2

1,129.0

34.5

–
–
–

–
0.1
–
–

–
–
–

–
41.4
–
–

–
–
–

–
–
–
–

(95.9)

(34.7)
–
0.3

(34.4)
–
13.1
(120.0)

2.3

1,170.4

34.5

( 237.2)

At 1 January 2018

2.3

1,170.4

34.5

(237.2)

Loss for the year
Other comprehensive income

Total comprehensive income
Issue of shares on acquisition3
Share options exercised
Share based payments charge
Acquisition of investment 
(note 31)
Equity dividends (note 11)
Non-controlling interest 
(note 31)

–
–

–
2.4
0.1
–

–
–

–

–
–

–
–
26.1
–

–
–

–

–
–

–
2,492.9
–
–

–
–

–

(62.5)
(6.9)

(69.4)
–
–
2.1

(44.6)
(138.8)

(3.6)

At 31 December 2018

4.8

1,196.5

2,527.4

(491.5)

–

–
 0.3
(0.3)

–
–
–
–

–

–

–
–

–
–
–
–

–
–

–

–

122.5

1,192.3

–
45.4
–

45.4
–
–
–

(34.7)
45.7
–

11.0
41.5
13.1
(120.0)

167.9

1,137.9

(1.3)

(0.2)
–
–

(0.2)
–
–
–

(1.5)

1,191.0

(34.9)
45.7
–

10.8
41.5
13.1
(120.0)

1,136.4

167.9

1,137.9

(1.5)

1,136.4

–
44.7

44.7
–
–
–

–
–

–

(62.5)
37.8

(24.7)
2,495.3
26.2
2.1

(44.6)
(138.8)

(3.6)

212.6

3,449.8

6.1
–

6.1
–
–
–

35.0
(1.4)

–

38.2

(56.4)
37.8

(18.6)
2,495.3
26.2
2.1

(9.6)
(140.2)

(3.6)

3,488.0

1.  The foreign currency translation reserve is used to record exchange differences arising from the translation of the financial statements of foreign subsidiaries.
2.  Reclassification of income on adoption of IFRS9 see note 25 for further details.
3.  On 28 March 2018, GVC Holdings PLC acquired the entire share capital of Ladbrokes Coral Group plc as described in note 31. The issue of new shares in the Company has attracted 

merger relief under the Companies Act 2006. £2.4m of ordinary shares has been credited to share capital and the remaining £2,492.9m has been credited to the merger reserve within equity.

The notes on pages 115 to 161 form an integral part of these consolidated financial statements.

114

FINANCIAL STATEMENTS CONTINUED

CONSOLIDATED STATEMENT  
OF CASH FLOWS

 for the year ended 31 December 2018

Cash generated by operations
Income taxes paid
Net finance expense paid

Net cash generated from operating activities

Cash flows from investing activities:

Acquisitions
Cash acquired on acquisition of businesses
Dividends received from associates
Purchase of intangible assets
Purchase of property, plant and equipment
Proceeds from the sale of property, plant and equipment including disposal of shops
Investment in joint ventures
Decrease in short-term investments
Deferred proceeds from disposal of available-for-sale assets

Net cash used in investing activities

Cash flows from financing activities:

Proceeds from issue of ordinary shares
Net proceeds from borrowings
Finance lease payments
Repayment of borrowings
Equity dividends paid1 

Net cash generated/(used in) financing activities 

Net increase/(decrease) in cash and cash equivalents 
Effect of changes in foreign exchange rates
Cash and cash equivalents at beginning of the year2

Cash and cash equivalents at end of the year

Notes

28

2018
£m

395.5
(43.5)
(55.5)

296.5

(735.6)
213.0
9.4
(99.2)
(95.5)
–
(20.5)
1.8
1.0

(725.6)

26.2
1,366.0
(1.1)
(664.9)
(142.7)

583.5

154.4
(2.5)
270.0

421.9

Re-presented 
2017
£m

199.0
(13.1)
(37.0)

148.9

(39.1)
6.8
–
(22.6)
(10.9)
27.1
–
0.2
–

(38.5)

41.5
484.8
–
(561.0)
(120.0)

(154.7)

(44.3)
1.5
312.8

270.0

1.  Equity dividends paid are inclusive of dividend credits on share options of £2.5m (2017: £nil) and dividends paid to non-controlling interests of £1.4m (2017: £nil).
2.  The cash and cash equivalents balance at the end of 2016 of £312.8m above consisted of £302.4m cash and cash equivalents as shown on the face of the consolidated statement 

of financial position and £10.4m of cash and cash equivalents held within assets held for sale.

GVC Holdings PLC | Annual Report 2018

115

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS

for the year ended 31 December 2018

1 CORPORATE INFORMATION
GVC Holdings PLC (“the Company”) is a company incorporated 
and domiciled in the Isle of Man on 5 January 2010 whose shares 
are traded publicly. The principal activities of the Company and 
its subsidiaries (“the Group”) are described in the strategic report. 
The consolidated financial statements of the Group for the year 
ended 31 December 2018 were authorised for issue in accordance 
with a resolution of the Directors on 5 March 2019. 

The nature of the Group’s operations and its principal activities  
are set out in note 5.
2 BASIS OF PREPARATION
The consolidated financial statements of the Group have been 
prepared in accordance, and comply, with International Financial 
Reporting Standards (“IFRSs”) and IFRS Interpretations Committee 
(“IFRS IC”) pronouncements as adopted for use in the European Union 
and the Isle of Man Companies Act 2006 applicable to companies 
reporting under IFRSs. The accounting policies set out in this section 
as detailed have been applied consistently year-on-year.

The Group financial statements are prepared under the historical cost 
convention unless otherwise stated. The statements are also prepared 
on a going concern basis.

The consolidated financial statements are presented in Pounds Sterling 
(£). All values are in millions (£m) rounded to one decimal place except 
where otherwise indicated.

The separately disclosed items have been included within the 
appropriate classifications in the consolidated income statement. 
Further details are given in note 6. 
3 CHANGES IN ACCOUNTING POLICIES
From 1 January 2018, the Group has applied, for the first time, certain 
standards, interpretations and amendments being; 

IFRS 9, “Financial instruments”, which addresses the classification, 
measurement and recognition of financial assets and liabilities was 
issued in July 2015. IFRS 9 retains and establishes three primary 
measurement categories for financial assets: amortised cost, fair 
value through Other Comprehensive Income (“OCI”) and fair value 
through Profit and Loss. The basis of the classification depends on 
the business model and the contractual cash flow characteristics of 
the financial asset. Investments in equity instruments are required to 
be measured at fair value through profit or loss or with an irrevocable 
option at inception to present changes in fair value in OCI. Fair value 
changes recorded through OCI are not subsequently recycled. 

There is now a new expected credit losses model that replaces  
the incurred loss impairment model used in IAS 39. 

For financial liabilities there were no changes to classification 
and measurement.

Financial assets of £2.3m, previously held as available for sale under 
IAS 39 are recognised as fair value through profit and loss and further 
financial assets of £0.6m previously held as available for sale under  
IAS 39 are recognised at amortised cost under IFRS 9.

The adoption of the following amendments did not have any impact 
on the current period or any prior period and are not likely to affect 
future periods:
 ≠ IFRS 15 “Revenue from Contracts with Customers”; and
 ≠ Amendments to IFRS2 “Share based payments” – Amendments  

to clarify the classification and measurement of share based payment 
transactions.

Presentational changes
Following the acquisition of Ladbrokes Coral Group plc, a number of 
presentational changes have been made to the financial statements. 
These changes have also been reflected in the comparative 
information. A summary of the amendments made are as follows:
 ≠ changes to the presentation of the Income Statement and Statement 
of Cash Flows to report the performance of the Group in the most 
appropriate format; 

 ≠ goodwill of £972.4m as at 31 December 2017 has been separately 
disclosed from intangible assets on the face of the Balance Sheet;
 ≠ progressive prize pools of £16.0m as at 31 December 2017 have 

been included within trade and other payables rather than disclosed 
on the face of the Balance Sheet;

 ≠ amortisation of acquired intangibles resulting from IFRS 3 fair value 

exercise of £106.5m as at 31 December 2017 is disclosed separately 
from underlying amortisation; 

 ≠ ante-post liabilities of £2.7m as at 31 December 2017 have been 

recognised within other financial liabilities rather than within balances 
with customers; and

 ≠ at 31 December 2017, the reported net assets of the Group 

were €1,278.8m (2016: €1,397.3m). Following re-presentation at 
31 December 2017 the net assets of the Group were £1,136.4m 
(2016: £1,191.0m). The loss for the year previously reported was 
€39.4m following re-presentation this was £34.9m accordingly 
the basic EPS previously reported was a loss of €0.13, following 
representation this was a loss of 11.6p.

Furthermore following the acquisition of Ladbrokes Coral Group plc  
the Group has changed its presentational currency to GBP from previous 
reporting currency which was Euros. In line with the requirements of 
IAS 21 and to assist users of the financial statements following this 
change, the comparative 2017 and 2016 balance sheets have been  
re-presented to £m using the procedures outlined below:
 ≠ assets and liabilities of foreign operations where the functional 

currency is other than sterling were translated into sterling at the 
relevant closing rates of exchange, non-sterling trading results were 
translated in sterling at the relevant average rates of exchange, 
differences arising from the retranslation of the opening net assets 
and the results for the year have been taken to the foreign currency 
translation reserve; 

 ≠ all movements comprising differences on the retranslation of the 
opening net assets of non-sterling subsidiaries have been taken 
to the foreign currency translation reserve. Share capital, share 
premium, and other reserves were translated at the historic rates 
prevailing at the dates of transactions; and

 ≠ the exchange rates used to perform the translation were as follows:

Euro/sterling exchange rate

Closing rate
Average rate

December 
2017

December 
2016

1.125
1.135

1.173
n/a

116

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

for the Ladbrokes Coral Group acquisition were provisional. 
Further details of the assessment can be found in note 31.

The fair value of contingent consideration recognised in business 
combinations is reassessed at each reporting date, using updated 
inputs and assumptions based on the latest financial forecasts for the 
relevant business. Judgement is applied as to whether changes should 
be applied at the acquisition date or as post-acquisition changes. 
Further details of these judgements are given in note 31. Fair value 
movements and the unwinding of the discounting is recognised within 
operating expenses.

Accounting for uncertain tax positions
The Group is subject to various forms of tax in a number of 
jurisdictions. Given the nature of the industry within which the Group 
operates, the tax and regulatory regimes are continuously changing 
and, as such, the Group is exposed to a small number of uncertain 
tax positions. Provisions are made for uncertain tax positions where 
it is believed that it is more likely than not that an economic outflow 
will arise.

During the current year, the Group made a provision for a potential 
liability in Greece (see note 23) based on the Directors’ best estimate 
of the likely economic outflow. However, as the statutory window in 
Greece for the authorities to conclude their tax audit work is generally 
six years from the end of the relevant tax year, both the timing and 
the conclusions of the tax audits, and any associated tax payments, 
remains uncertain.

Separately disclosed items
To assist in understanding its underlying performance, the Group 
has defined the following items of pre-tax income and expense as 
separately disclosed as they either reflect items which are exceptional 
in nature or size or are associated with the amortisation of acquired 
intangibles. Items treated as separately disclosed include:
 ≠ profits or losses on disposal, closure or impairment of non-current 

assets or businesses;

 ≠ amortisation of acquired intangibles resulting from IFRS3 “Business 

Combinations” fair value exercises

 ≠ corporate transaction and restructuring costs;
 ≠ changes in the fair value of contingent consideration; and
 ≠ the related tax effect of these items.

Any other non-recurring items are considered individually for 
classification as separately disclosed or exceptional by virtue of their 
nature or size.

The separate disclosure of these items allows a clearer understanding 
of the trading performance on a consistent and comparable basis, 
together with an understanding of the effect of non-recurring or large 
individual transactions upon the overall profitability of the Group.

The separately disclosed items have been included within the 
appropriate classifications in the consolidated income statement. 
Further details are given in note 6.

4 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 
4.1 Basis of consolidation
The consolidated financial statements comprise the financial 
statements of the Group at 31 December each year. The underlying 
financial statements of subsidiaries are prepared for the same reporting 
year as the Company, using consistent accounting policies. Control  
is achieved where the Company is exposed, or has rights, to variable 
returns from its involvement with the investee and has the ability  
to affect these returns through its power over the investee.

All intragroup transactions, balances, income and expenses  
are eliminated on consolidation.

Subsidiaries are consolidated, using the acquisition method of 
accounting, from the date on which control is transferred to the Group 
and cease to be consolidated from the date on which control is 
transferred from the Group. 

On acquisition, the assets and liabilities and contingent liabilities  
of a subsidiary are measured at fair value at the date of acquisition. 
Any excess of the cost of acquisition over the fair values of the 
separately identifiable net assets acquired is recognised as goodwill. 
Where necessary, adjustments are made to the financial statements 
of subsidiaries to bring the accounting policies used in line with those 
used by the Group.

4.2 Critical accounting estimates and judgements
The preparation of financial information requires the use of 
assumptions, estimates and judgements about future conditions. 
Use of available information and application of judgement are inherent 
in the formation of estimates. Actual results in the future may differ 
from those reported. In this regard, management believes that the 
accounting policies where judgement is necessarily applied are those 
that relate to: 
 ≠ accounting for business combinations;
 ≠ accounting for uncertain tax positions;
 ≠ separately disclosed items;
 ≠ the measurement and impairment of goodwill and other assets; and
 ≠ pension and other post-employment benefit obligations.

The estimates and underlying assumptions are reviewed on an ongoing 
basis. Revisions to accounting estimates are recognised in the period 
in which the estimate is revised.

Further information about key assumptions concerning the future  
and other key sources of estimation uncertainty are set out below.

Business combinations
For business combinations, the Group estimates the fair value of 
the consideration transferred, which can include assumptions about 
the future business performance of the business acquired and an 
appropriate discount rate to determine the fair value of any contingent 
consideration. Judgement is also applied in determining whether any 
future payments should be classified as contingent consideration  
or as remuneration for future services.

The Group then estimates the fair value of assets acquired and 
liabilities assumed in the business combination, including any 
separately identifiable intangible assets. These estimates also require 
inputs and assumptions including future earnings, customer attrition 
rates and discount rates. The Group engages external experts to 
support the valuation process, where appropriate. IFRS 3 “Business 
Combinations” allows the Group to recognise provisional fair values 
if the initial accounting for the business combination is incomplete. 
During the year the reported fair values the Group has recognised  

GVC Holdings PLC | Annual Report 2018

117

4 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES CONTINUED 
4.2 Critical accounting estimates and judgements continued
Goodwill
Goodwill on acquisition is initially measured at cost, being the excess of 
the cost of the business combination over the Group’s interest in the net 
fair value of the separately identifiable assets, liabilities and contingent 
liabilities at the date of acquisition. In accordance with IFRS 3 “Business 
Combinations”, goodwill is not amortised but reviewed for impairment at 
the first reporting period after acquisition and then annually thereafter. 
As such it is stated at cost less any provision for impairment of value. 
Any impairment is recognised immediately in the consolidated income 
statement and is not subsequently reversed. 

On acquisition, any goodwill acquired is allocated to cash-generating 
units for the purpose of impairment testing. Where goodwill forms part 
of a cash-generating unit and part of the operation within that unit is 
disposed of, the goodwill associated with the disposal is included in 
the carrying amount of the assets when determining the gain or loss 
on disposal. 

Intangible assets
Intangible assets acquired separately are capitalised at cost and those 
acquired as part of a business combination are capitalised separately 
from goodwill if the fair value can be measured reliably on initial 
recognition. The costs relating to internally generated intangible assets, 
principally software costs, are capitalised if the criteria for recognition 
as assets are met. Other expenditure is charged in the year in which 
the expenditure is incurred. Following initial recognition, intangible 
assets are carried at cost less any accumulated amortisation and 
any accumulated impairment losses.

The useful lives of these intangible assets are assessed to be either 
finite or indefinite. All indefinite lived assets are subject to an annual 
impairment review from the year of acquisition. Where amortisation 
is charged on assets with finite lives, this expense is taken to the 
consolidated income statement through the “operating expenses, 
depreciation and amortisation” line item. Useful lives are reviewed  
on an annual basis. 

A summary of the policies applied to the Group’s intangible assets 
is as follows: 

Retail licences

Software

Capitalised development 
expenditure

Lower of 15 years, or duration of licence

2-15 years

3-5 years

Trademarks and brand names

10-15 years, or indefinite life

Customer relationships

3-15 years

Impairment
An impairment review is performed for indefinite life assets on at least 
an annual basis. For all other non-current assets an impairment review 
is performed where there are indicators of impairment. This requires an 
estimation of the recoverable amount which is the higher of an asset’s 
fair value less costs to sell and its value in use. Estimating a value in use 
amount requires management to make an estimate of the expected 
future cash flows from each cash-generating unit and to discount cash 
flows by a suitable discount rate in order to calculate the present value 
of those cash flows. Estimating an asset’s fair value less costs to sell 
is determined using future cash flow and profit projections as well as 
industry observed multiples and publicly observed share prices for 
similar gambling companies.

Within UK and European Retail the cash-generating units are generally 
an individual Licensed Betting Operator (“LBO”) and therefore, 
impairment is first assessed at this level for licences and property, plant 
and equipment, with any impairment arising booked first to licences 
and then to property, plant and equipment.

Pension and other post-employment benefit obligations
There is a significant degree of estimation involved in predicting the 
ultimate benefits payable under defined benefit pension arrangements. 
The pension scheme liabilities are determined using actuarial valuations. 
The actuarial valuation involves making assumptions about discount 
rates, mortality rates and future pension increases. Due to the long-
term nature of these plans, such estimates are subject to significant 
uncertainty. The Group’s defined benefit pension schemes both have 
a net asset position when measured on an IAS 19 basis. Judgement is 
applied, based on legal, actuarial, and accounting guidance in IFRIC 
14, regarding the amounts of net pension asset that is recognised in 
the consolidated balance sheet. Further details are given in note 29.

4.3 Other accounting policies
Investments in joint ventures 
A joint venture is an entity in which the Group holds an interest on a long-
term basis and which is jointly controlled by the Group and one  
or more other ventures under a contractual agreement. 

Joint control exists only when decisions about the relevant activities 
require the unanimous consent of the parties that collectively control the 
arrangement. In assessing this joint control no significant judgements 
have been necessary.

The Group’s share of results of joint ventures is included in the Group 
consolidated income statement using the equity method of accounting. 
Investments in joint ventures are carried in the Group consolidated 
balance sheet at cost plus post-acquisition changes in the Group’s share 
of net assets of the entity less any impairment in value. The carrying 
value of investments in joint ventures includes acquired goodwill.

If the Group’s share of losses in the joint venture equals or exceeds its 
investment in the joint venture, the Group does not recognise further 
losses, unless it has incurred obligations to do so or made payments 
on behalf of the joint venture. Further details are given in note 17.

Investments in associates
Associates are those businesses in which the Group has a long-term 
interest and is able to exercise significant influence over the financial 
and operational policies but does not have control or joint control over 
those policies.

The Group’s share of results of associates is included in the Group’s 
consolidated income statement using the equity method of accounting. 
Investments in associates are carried in the Group’s consolidated 
balance sheet at cost plus post-acquisition changes in the Group’s 
share of net assets of the entity less any impairment in value. The carrying 
value of investments in associates includes acquired goodwill. 
If the Group’s share of losses in the associate equals or exceed its 
investments in the associate, the Group does not recognise further 
losses, unless it has incurred obligations to do so or made payments 
on behalf of the associate. Further details are given in note 18.

The useful lives of all intangible assets are reviewed at each financial 
period end. Impairment testing is performed annually for intangible 
assets which are not subject to systematic amortisation and where  
an indicator of impairment exists for all other intangible assets.

An intangible asset is derecognised on disposal, with any gain or loss 
arising (calculated as the difference between the net disposal proceeds 
and the carrying amount of the item) included in the consolidated 
income statement in the year of disposal.

118

FINANCIAL STATEMENTS
FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

4 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES CONTINUED
4.3 Other accounting policies continued
Property, plant and equipment
Land is stated at cost less any impairment in value. 

Buildings, plant and equipment are stated at cost less accumulated 
depreciation and any impairment in value. 

Depreciation is applied using the straight line method to specific 
classes of asset to reduce them to their residual value over their 
estimated useful economic lives. 

Cash and cash equivalents
Cash and cash equivalents consist of cash at bank and in hand,  
short-term deposits with an original maturity of less than three months 
(and customer balances).

Financial assets
Financial assets are recognised when the Group becomes party  
to the contracts that give rise to them.

The Group classifies financial assets at inception as financial assets  
at amortised cost, financial assets at fair value through profit or loss  
or financial assets at fair value through other comprehensive income.

Land and buildings

Lower of 50 years, or estimated useful life 
of the building, or lease. Indefinite lives are 
attached to any freehold land held and 
therefore it is not depreciated

Financial assets at amortised cost are non-derivative financial assets 
with fixed or determinable payments that are not quoted in an active 
market. On initial recognition, financial assets at amortised cost are 
measured at fair value net of transaction costs.

Property, plant and equipment

3-5 years

Fixtures and fittings

3-10 years

The carrying values of plant and equipment are reviewed for 
impairment where an indicator of impairment exists as to whether 
there are events or changes in circumstances indicating that the 
carrying values may not be recoverable. If any such indication exists 
and where the carrying values exceed the estimated recoverable 
amount, the assets or cash-generating units are written down to their 
recoverable amount.

The recoverable amount of plant and equipment is the greater of fair 
value less costs to sell and value in use. In assessing value in use, 
the estimated future cash flows are discounted to their present value 
using a pre-tax discount rate that reflects current market assessments 
of the time value of money and the risks specific to the asset. For an 
asset that does not generate largely independent cash inflows, the 
recoverable amount is determined for the cash-generating unit to 
which the asset belongs.

Impairment losses are recognised in the consolidated 
income statement.

An item of property, plant and equipment is derecognised upon 
disposal, with any gain or loss arising (calculated as the difference 
between the net disposal proceeds and the carrying amount of the 
item) included in the consolidated income statement in the year 
of disposal.

Leases
Leases that transfer to the Group substantially all the risks and rewards 
associated with ownership of the leased item are capitalised at the 
inception of the lease at the fair value of the leased item or, if lower,  
at the present value of the minimum lease payments. Lease payments 
are apportioned between the finance charges and reduction of 
the lease liability so as to achieve a constant rate of interest on the 
remaining balance of the liability. Finance charges are charged directly 
against income.

Capitalised leased assets are depreciated over the shorter of the 
estimated useful life of the asset and the lease term.

Leases which are not capitalised are classified as operating leases. 
Operating lease payments, other than contingent rentals, are 
recognised as an expense in the consolidated income statement 
on a straight line basis over the lease term.

Trade receivables are generally accounted for at amortised cost. 
Expected credit losses are recognised for financial assets recorded 
at amortised cost, including trade receivables. Expected credit losses 
are calculated by using an appropriate probability of default, taking 
accounts of a range of possible future scenarios and applying this  
to the estimated exposure of the Group at the point of default.

Financial assets at fair value through profit or loss include derivative 
financial instruments. Financial assets through profit or loss are 
measured initially at fair value with transaction costs taken directly to 
the consolidated income statement. Subsequently, the fair values are 
remeasured, and gains and losses are recognised in the consolidated 
income statement.

Financial assets at fair value through other comprehensive income 
comprise equity investments that are neither designated as such  
on acquisition. These investments are measured initially at fair value. 
Subsequently, the fair values are remeasured, and gains and losses are 
recognised in the consolidated statement of comprehensive income. 

Financial liabilities
Financial liabilities comprise trade and other payables, interest bearing 
loans and borrowings, contingent consideration, ante-post bets, 
guarantees and derivative financial instruments. On initial recognition, 
financial liabilities are measured at fair value net of transaction costs 
where they are not categorised as financial liabilities at fair value 
through profit or loss. Financial liabilities at fair value through profit or 
loss include contingent consideration, derivative financial instruments, 
ante-post bets and guarantees. 

Trade and other payables are held at amortised cost and include 
amounts due to clients representing customer deposits and winnings, 
which is matched by an equal and opposite amount within cash and 
cash equivalents. 

Financial liabilities at fair value through profit or loss are measured 
initially at fair value, with transaction costs taken directly to the 
consolidated income statement. Subsequently, the fair values are 
remeasured and gains and losses from changes therein are recognised 
in the consolidated income statement.

All interest bearing loans and borrowings are initially recognised at 
fair value net of issue costs associated with the borrowing. After initial 
recognition, interest bearing loans and borrowings are subsequently 
measured at amortised cost using the effective interest rate method.

GVC Holdings PLC | Annual Report 2018

119

4 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES CONTINUED
4.3 Other accounting policies continued
Financial liabilities continued
The Group has provided financial guarantees to third parties in respect 
of lease obligations of certain of the Group’s former subsidiaries 
within the disposed hotels division. Financial guarantee contracts 
are classified as financial liabilities and are measured at fair value by 
estimating the probability of the guarantees being called upon  
and the related cash outflows from the Group.

Derecognition of financial assets and liabilities
Financial assets are derecognised when the right to receive cash 
flows from the assets has expired or when the Group has transferred 
its contractual right to receive the cash flows from the financial assets 
or has assumed an obligation to pay the received cash flows in full 
without material delay to a third party, and either:
 ≠ substantially all the risks and rewards of ownership have been 

transferred; or

 ≠ substantially all the risks and rewards have neither been retained  

nor transferred but control is not retained.

Financial liabilities are derecognised when the obligation is discharged, 
cancelled or expires.

Derivative financial instruments
The Group uses derivative financial instruments such as cross 
currency swaps, foreign exchange swaps and interest rate swaps, 
to hedge its risks associated with interest rate and foreign currency 
fluctuations. Derivative financial instruments are recognised initially 
and subsequently at fair value. The gains or losses on remeasurement 
are taken to the consolidated income statement.

Derivative financial instruments are classified as assets where their 
fair value is positive, or as liabilities where their fair value is negative. 
Derivative assets and liabilities arising from different transactions are 
only offset if the transactions are with the same counterparty, a legal 
right of offset exists and the parties intend to settle the cash flows 
on a net basis.

Provisions
Provisions are recognised when the Group has a present obligation 
(legal or constructive) as a result of a past event, it is probable that an 
outflow of resources embodying economic benefits will be required to 
settle the obligation and a reliable estimate can be made of the amount 
of the obligation.

Provisions are measured at the Directors’ best estimate of the 
expenditure required to settle the obligation at the balance sheet date 
and are discounted to present value where the effect is material using  
a pre-tax rate that reflects current market assessments of the time 
value of money and the risks specific to the liability. The unwinding of 
the discount is recognised as a finance expense.

Foreign currency translation
The presentational currency of GVC Holdings PLC and the functional 
currencies of its UK subsidiaries are Pounds Sterling (£). 

Transactions in foreign currencies are initially recorded in Pounds 
Sterling at the foreign currency rate ruling at the date of the transaction. 
Monetary assets and liabilities denominated in foreign currencies  
are retranslated at the foreign currency rate of exchange ruling  
at the balance sheet date.

All foreign currency translation differences are taken to the 
consolidated income statement. Non-monetary items that are 
measured at historical cost in a foreign currency are translated using 
the exchange rate at the date of the initial transaction. Non-monetary 
items measured at fair value in a foreign currency are translated using 
the exchange rate at the date when the fair value was determined.

Other than Sterling the main functional currencies of subsidiaries 
are the Euro (€) and the Australian Dollar ($). At the reporting date, 
the assets and liabilities of non-sterling subsidiaries are translated 
into Pounds Sterling (£) at the rate of exchange ruling at the balance 
sheet date and their income statements are translated at the average 
exchange rates for the year. The post-tax exchange differences arising 
on the retranslation are taken directly to other comprehensive income. 

On disposal of a foreign entity, the deferred cumulative retranslation 
differences previously recognised in equity relating to that particular 
foreign entity are recognised in the consolidated income statement  
as part of the profit or loss on disposal.

The following exchange rates were used in 2017 and 2018:

2018

2017

Currency

Euro (€)

Australian Dollar ($)

Average

Year end

Average

Year end

1.130

1.781

1.113

1.810

1.135

n/a

1.125

n/a

Income tax
Deferred tax is provided on all temporary differences at the balance 
sheet date, between the tax bases of assets and liabilities and their 
carrying amounts for financial reporting purposes.

Deferred tax liabilities are recognised for all taxable temporary 
differences except
 ≠ on the initial recognition of goodwill;
 ≠ where the deferred tax liability arises from the initial recognition of  

an asset or liability in a transaction that is not a business combination 
and, at the time of the transaction, affects neither the accounting 
profit nor the tax profit; and

 ≠ associated with investments in subsidiaries, joint ventures and 
associates, where the timing of the reversal of the temporary 
differences can be controlled and it is probable that the temporary 
differences will not reverse in the foreseeable future.

Deferred tax assets are recognised for all deductible temporary 
differences and carry forward of unused tax assets and unused 
tax losses, to the extent that it is probable that taxable profit will be 
available against which the deductible temporary differences and carry 
forward of unused tax assets and unused tax losses can be utilised:
 ≠ except where the deferred tax asset relating to the deductible 

temporary difference arises from the initial recognition of an asset  
or liability in a transaction that is not a business combination and,  
at the time of the transaction, affects neither the accounting profit  
nor the tax profit; and

 ≠ in respect of deductible temporary differences associated with 

investments in subsidiaries and associates, deferred tax assets are 
only recognised to the extent that it is probable that the deductible 
temporary differences will reverse in the foreseeable future 
and taxable profit will be available against which the temporary 
differences can be utilised.

120

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

4 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES CONTINUED
4.3 Other accounting policies continued
Income tax continued
The carrying amount of deferred tax assets is reviewed at each 
balance sheet date and reduced to the extent that it is no longer 
probable that sufficient taxable profit will be available to allow all or part 
of the deferred tax asset to be utilised.

Deferred tax assets and liabilities are measured at the tax rates that are 
expected to apply to the year when the asset is realised or the liability 
is settled, based on tax rates (and tax laws) that have been enacted  
or substantively enacted at the balance sheet date.

Deferred tax balances are not discounted.

Interest or penalties payable and receivable in relation to income tax 
are recognised as an income tax expense or credit in the consolidated 
income statement.

Income tax expenses are recognised within profit and loss except to 
the extent that it relates to items recognised in other comprehensive 
income or directly in equity, in which case it is recognised in other 
comprehensive income or directly in equity.

Revenues, expenses and assets are recognised net of the amount  
of sales tax except:
 ≠ where the sales tax incurred on a purchase of goods and services  

is not recoverable from the taxation authority, in which case the sales 
tax is recognised as part of the cost of acquisition of the asset  
or as part of the expense item as applicable; and

 ≠ receivables and payables are stated with the amount  

of sales tax included.

The net amount of sales tax recoverable from, or payable to,  
the taxation authority is included as part of receivables or payables  
in the consolidated balance sheet.

Pensions and other post-employment benefits
The Group’s defined benefit pension plans, the Ladbrokes Pension 
Plan and the Gala Coral Pension Plan hold assets separately from 
the Group. The pension cost relating to this plan is assessed in 
accordance with the advice of independent qualified actuaries using 
the projected unit credit method. 

Actuarial gains or losses are recognised in the consolidated statement 
of comprehensive income in the period in which they arise.

Any past service cost is recognised immediately. The retirement benefit 
asset recognised in the balance sheet represents the fair value of 
scheme assets less the value of the defined benefit obligations.

In accounting for the Group’s defined benefit pension plans, it is 
necessary for management to make a number of estimates and 
assumptions each year. These include the discount rates, inflation 
rates and life expectancy. In making these estimates and assumptions, 
management considers advice provided by external advisers, such as 
actuaries. Where actual experience differs to these estimates, actuarial 
gains and losses are recognised directly in other comprehensive 
income. Refer to note 29 for details of the values of assets and 
obligations and key assumptions used.

Although the Group anticipates that plan surpluses will be utilised 
during the life of the plans to address member benefits, the Group 
recognises its pension surplus in full on the basis that it does not 
consider there to be substantive restrictions on the return of residual 
plan assets in the event of a winding up of the plans after all member 
obligations have been met.

The Group’s contributions to defined contribution schemes are 
charged to the consolidated income statement in the period to which 
the contributions relate.

Equity instruments
Equity instruments issued by the Company are recorded at the fair 
value of proceeds received net of direct issue costs.

Dividends
Final dividends proposed by the Board of Directors and unpaid at 
the year end are not recognised in the financial statements until they 
have been approved by shareholders at the Annual General Meeting. 
Interim dividends are recognised when paid.

Revenue
The Group reports the gains and losses on all betting and gaming 
activities as revenue, which is measured at the fair value of the 
consideration received or receivable from customers less free bets, 
promotions, bonuses and other fair value adjustments. Gross win 
includes free bets, promotions and bonuses net of VAT/GST. 

For licensed betting offices (“LBOs”), on course betting, Core 
Telephone Betting, mobile betting, Digital businesses (including 
sportsbook, betting exchange, casino, games, other number bets), 
revenue represents gains and losses, being the amounts staked and 
fees received, less total payouts recognised on the settlement of 
the event. Open betting positions are carried at fair value and gains 
and losses arising on these positions are recognised in revenue. 
Vending income is also included within Revenue.

Revenue from the online poker business reflects the net income (rake) 
earned from poker games completed by the year end.

In the case of the greyhound stadia, revenue represents income arising 
from the operation of the greyhound stadia in the year, including sales 
of refreshments, net of VAT.

Finance expense and income
Finance expense and income arising on interest bearing financial 
instruments carried at amortised cost are recognised in the 
consolidated income statement using the effective interest rate 
method. Finance expense includes the amortisation of fees that are 
an integral part of the effective finance cost of a financial instrument, 
including issue costs, and the amortisation of any other differences 
between the amount initially recognised and the redemption price. 
All finance expenses are recognised over the availability period.

Share based payment transactions
Certain employees (including Directors) of the Group receive 
remuneration in the form of equity settled share based payment 
transactions, whereby employees render services in exchange  
for shares or rights over shares (equity settled transactions).

The cost of equity settled transactions is measured by reference to the 
fair value at the date on which they are granted. Further details of which 
are given in note 30. In valuing equity settled transactions, no account  
is taken of any performance conditions, other than conditions linked  
to the price of the shares of GVC Holdings PLC (market conditions).

The cost of equity settled transactions is recognised in the consolidated 
income statement, with a corresponding credit in equity, over the period 
in which the performance conditions are fulfilled, ending on the date on 
which the relevant employees become fully entitled to the award (vesting 
date). The cumulative expense recognised for equity settled transactions 
at each reporting date until the vesting date reflects the extent to which 
the vesting period has expired and the number of awards that, in the 
opinion of the Directors of the Group at that date, based on the best 
available estimate of the number of equity instruments, will ultimately vest.

GVC Holdings PLC | Annual Report 2018

121

4 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES CONTINUED
4.3 Other accounting policies continued
Share based payment transactions continued
No expense is recognised for awards that do not ultimately vest, except 
for awards where vesting is conditional upon a market condition, which 
are treated as vesting irrespective of whether or not the market condition 
is satisfied, provided that all other performance conditions are satisfied.

The dilutive effect of outstanding options is reflected as additional share 
dilution in the computation of earnings per share as shown in note 12.

4.4 Future accounting developments
The standards and interpretations that are issued, but not yet effective, 
excluding those relating to annual improvements, up to the date of 
issuance of the Group’s financial statements are disclosed below. 
The Group intends to adopt these standards, if applicable, when they 
become effective. None of these is expected to have a significant effect 
on the consolidated financial statements of the Group, except the 
following set out below:

The new International Financial Reporting standard for leases, IFRS 
16, applies to financial periods commencing on or after 1 January 
2019 and replaces IAS 17. For leases previously classified as operating 
leases, a right of use asset and associated lease liability will be 
recognised going forward. As such, the Group will no longer record 
a lease cost in its Income Statement, but will instead recognise 
depreciation and interest charges.

Following a detailed review, the Group intends to adopt the modified 
retrospective approach. This will mean that the Group will not restate 
comparative periods. In applying the modified retrospective approach, 
the Group has elected to use the following practical expedients 
proposed by the standard;
 ≠ the right of use asset for all leases is recognised at an amount equal 
to the lease liability plus prepaid lease payments immediately before 
the date of initial application;

 ≠ the application of a single discount rate to a portfolio of leases with 
reasonably similar characteristics. The key differential considered  
in determining the discount rate will be the length of the lease;

 ≠ the use of hindsight when determining the lease term, if the contract 

contains an option to extend or terminate the lease; and

 ≠ on initial application, initial direct costs are excluded from the 

measurement of the right of use asset.

IFRS 16 will have a material impact on the Group, primarily in the UK 
Retail division which holds over 3,000 property leases. The existence 
of a large number of leases, combined with the age of some of the 
leases, which span back over 50 years, was the key driver in the 
decision to take the modified retrospective approach.

Upon adoption of IFRS 16, it is estimated that the carrying value of 
property, plant and equipment as at 1 January 2019 will increase 
by between £240m and £270m, including c£20m reclassified from 
prepayments, and post a c£135m to £145m impairment, with lease 
liabilities increasing by between £365m and £395m. On the adoption 
of IFRS 16, the Group also expects to derecognise c£50m of onerous 
lease provisions.

Following the £2 FOBT stakes restriction, it is anticipated that up to 
1,000 shops may be closed. As a result of the interaction between the 
Group’s strategic response to the triennial review findings, potential 
shop closures and the accounting under IFRS 16, the potential impact 
of IFRS 16, as disclosed above, may be subject to change as the 
Group implements its post triennial strategy.

Key income statement metrics including operating profit, EBITDA and 
profit after tax will be affected by IFRS 16 due to the profiling of interest 
expenses, resulting in higher charges in the earlier years of a lease. 
To provide a consistent measure of profitability and in order to aid 
comparison to previous years, the Group also intends to use EBITDAR 
as a key profit metric going forward. As a result of the impairment 
triggered on adoption of IFRS 16, EBITDA, operating profit and profit 
before tax are all expected to increase. 

The following remaining other IFRSs or IFRS IC interpretations that are 
not yet effective are not expected to have a material impact  
on the Group:

IFRS3 “Business 
Combinations”

Amendments to clarify the 
definitions of a business

1 January 2020

IAS 19 “Employee 
Benefits”

IAS 28 “Investments  
in associates”

Amendments regarding plan 
amendments, curtailments  
or settlements

Amendments regarding the 
sale or contribution of assets 
between an investor and its 
associate or joint venture and 
amendments regarding long-
term interests in associates  
and joint ventures

1 January 2019

IFRIC 23 “Uncertainty 
over Income Tax”

Clarifies the accounting for 
uncertainties in income taxes

1 January 2019

5 SEGMENT INFORMATION
The Group’s operating segments are based on the reports reviewed 
by the Executive management team (who are collectively considered 
to be the Chief Operating Decision Maker (CODM) to make strategic 
decisions, and allocate resources.

IFRS 8 requires segment information to be presented on the same 
basis as that used by the CODM for assessing performance and 
allocating resources, and the Group’s operating segments are now 
aggregated into the five reportable segments as detailed below:
 ≠ Online: comprises betting and gaming activities from online and 

mobile operations, Sports Brands include bwin, Coral, Crystalbet, 
Eurobet, Ladbrokes and Sportingbet; Gaming Brands include 
CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and 
PartyCasino;

 ≠ UK Retail: comprises betting activities in the shop estate in Great 

Britain, Northern Ireland and Jersey;

 ≠ European Retail: comprises all retail activities connected with the 
Republic of Ireland, Belgium, Italy and Spain (JV) shop estates;

 ≠ Corporate: includes costs associated with Group functions including 

Group executive, legal, Group finance, tax and treasury; and 
 ≠ Other segments: includes activities primarily related to telephone 

betting, Stadia, Betdaq, on course pitches and Intertrader.

The Executive management team of the new Group has chosen to 
assess the performance of operating segments based on a measure 
of NGR, EBITDA, gross profit, contribution and operating profit with 
finance costs and taxation considered for the Group as a whole. 
See page 33 of this annual report for further considerations of the use 
of Non-GAAP measures. Transfer prices between operating segments 
are on an arm’s-length basis in a manner similar to transactions with 
third parties.

122

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

5 SEGMENT INFORMATION CONTINUED
The segment results for the year ended 31 December were as follows:

Online
£m

1,712.7

(44.3)

1,668.4

1,134.9

742.8

(299.4) 

443.4

(2.4)

(70.7)

0.8

371.1

(503.5)

(132.4)

Online
£m

801.2
(26.0)

775.2

571.1

399.0
(161.5)

237.5
(4.8)
(26.7)
0.1

206.1
(108.3)

97.8

UK  
Retail
£m

European 
Retail 
£m

All other 
segments 
£m

Corporate 
£m

1,014.9

–

1,014.9

725.7

723.1

(529.7)

193.4

(0.1)

(32.4)

–

160.9

(50.5)

110.4

211.7

–

211.7

109.9

103.4

(54.3)

49.1

(0.1)

(14.0)

2.7

37.7

(7.0)

30.7

43.8

–

43.8

33.7

29.5

(27.2)

2.3

–

(0.4)

4.9

6.8

–

6.8

–

–

–

–

–

(47.4)

(47.4)

(8.1)

(0.2)

–

(55.7)

107.5

51.8

Elimination
of internal 
revenue
£m

Total  
Group 
£m

(3.6)

2,979.5

–

(3.6)

–

–

–

–

–

–

–

–

–

–

(44.3)

2,935.2

2,004.2

1,598.8

(958.0)

640.8

(10.7)

(117.7)

8.4

520.8

(453.5)

67.3

(86.2)

(18.9)

(37.5)

(56.4)

UK  
Retail
£m

European 
Retail 
£m

All other 
segments 
£m

Corporate 
£m

Elimination 
of internal 
revenue
£m

Total  
Group 
£m

–
–

–

–

–
–

–
–
–
–

–
–

–

–
–

–

–

–
–

–
–
–
–

–
–

–

14.7
–

14.7

4.2

1.7
(7.7)

(6.0)
–
–
–

(6.0)
(2.5)

(8.5)

–
–

–

–

–
(20.2)

(20.2)
(10.7)
–
–

(30.9)
(62.8)

(93.7)

–
–

–

–

–
–

–
–
–
–

–
–

–

815.9
(26.0)

789.9

575.3

400.7
(189.4)

211.3
(15.5)
(26.7)
0.1

169.2
(173.6)

(4.4)

(18.2)

(22.6)

1.7

(20.9)

(14.0)

(34.9)

2018

NGR

VAT/GST

Revenue

Gross Profit

Contribution1 

Operating costs excluding marketing costs

Underlying EBITDA before separately disclosed items

Share based payments

Depreciation and Amortisation

Share of joint ventures and associates

Operating profit/(loss) before separately disclosed items

Separately disclosed items (note 6)

Group operating profit/(loss)

Net finance expenses

Loss before tax

Income tax 

Loss for the year

2017

NGR
VAT/GST

Revenue

Gross Profit

Contribution1
Operating costs excluding marketing costs

Underlying EBITDA before separately disclosed items
Share based payments
Depreciation and Amortisation
Share of joint ventures and associates

Operating profit/(loss) before separately disclosed items
Separately disclosed items (note 6)

Group operating profit/(loss)

Net finance expenses

Loss before tax

Income tax 

Loss for the year from continuing operations

Loss for the year from discontinued operations after tax

Loss for the year after discontinued operations

GVC Holdings PLC | Annual Report 2018

123

5 SEGMENT INFORMATION CONTINUED
Geographical information
Revenue by destination and non-current assets on a geographical basis for the Group, are as follows:

United Kingdom 
Rest of the world

Total

2018
Non-current
assets2
£m

4,799.4
1,596.3

6,395.7

Revenue 
£m

1,572.4
1,362.8

2,935.2

2017
Non-current
assets2
£m

–
1,379.4

1,379.4

Revenue  
£m

80.8
709.1

789.9

1.  Contribution represents gross profit less marketing costs and is a key performance metric used by the Group, particularly in Online.
2.  Non-current assets excluding other financial assets, deferred tax assets and retirement benefit assets.
6 SEPARATELY DISCLOSED ITEMS

Impairment loss1

Integration costs2

Corporate transaction costs3
Profit on disposal of assets4
Legal and onerous contract provisions5
Amortisation of acquired intangibles6
Greek tax(7)
Other one-off items
Movement in fair value of contingent consideration8

Total before tax
Tax on separately disclosed items9

Separately disclosed items after taxation from continuing operations
Separately disclosed items from discontinued operations after tax

Separately disclosed items for the year 

2018
£m

41.3

14.5

64.4
–
9.2
322.5
186.8
7.3
(192.5)

453.5
(19.3)

434.2
–

434.2

2017
£m

1.4

21.1

6.8
(1.9)
1.9
106.5
–
7.4
30.4

173.6
(17.9)

155.7
3.1

158.8

1.  The impairment loss of £41.3m (2017: £1.4m) comprises £40.1m (2017: £nil) which has arisen in UK Retail following the decision to bring forward the implementation of the £2 FOBT stakes 
restriction from 1 October 2019 to 1 April 2019. (see notes 14 and 15 for further details), plus an additional £1.6m in relation to property, plant and equipment and software no longer used  
by the Group. In the prior year £1.4m of assets were impaired as part of the disposal of the Kalixa business.

2.  Costs associated with the integration of the Ladbrokes Coral Group and GVC businesses, including redundancy costs arising following the merger in 2017; £21.1m arose in 2017 primarily 

on restructuring the business following the bwin acquisition. 

3.  The Group incurred £64.4m of corporate transaction costs in relation to the acquisition of Ladbrokes Coral Group plc. and other smaller acquisitions. In the prior year £6.8m of corporate 

transaction costs were incurred in relation to the acquisitions of Cozy Games, and Zatrix.

4.  There was no profit or loss on disposals of assets in 2018 (2017: £1.9m from the disposal of Kalixa).
5.  Legal and onerous contract provisions include onerous contracts that have arisen as a result of the closure of shops and other legal and tax provisions outside the ordinary course 

of business.

6.  During the current year, the Group incurred £322.5m of amortisation charges in relation to acquired intangible assets primarily arising from the acquisitions of Ladbrokes Coral Group plc 

and bwin (2017: £106.5m).

7.  Relates to costs anticipated in relation to the ongoing assessment of Greek Tax. See note 32 for further details.
8.  The movement in fair value of contingent consideration primarily relates to the change in market value of the CVR since the date of acquisition of Ladbrokes Coral Group plc, partially offset 
by movements in the fair value of contingent consideration on other M&A activity from prior years. Following the enactment of the £2 stakes restriction on FOBTs the CVR is now valued at 
£nil and has been extinguished.

9.  The tax credit on separately disclosed items of £19.3m (2017: £17.9m) represents 4.3% (2017: 10.3%) of the separately disclosed items incurred of £453.5m (2017: £173.6m). This is lower 

than the expected tax credit of 19.0% (2017: 19.3%) as certain corporate transaction costs and elements of integration costs and the Greek tax provision are non-deductible for tax 
purposes, and following a re-assessment of the recoverability of certain deferred tax assets at the year end.

Given all of the items above reflect incomes and expenditures which are either exceptional in nature or size or are associated with 
the amortisation of acquired intangibles they have been disclosed separately.

124

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

7 ADMINISTRATIVE COSTS
Profit/(loss) before tax, net finance expense and separately disclosed items has been arrived at after charging:

Betting tax and Machine Games Duty

Revenue based payments

Software royalties
Other cost of sales

Cost of sales

Salaries and payroll-related expenses (note 9)
Property expenses
Content and levy expenses
Marketing expenses
Depreciation and Amortisation
Other operating expenses

Administrative costs 

Separately disclosed operating expenses before tax (note 6)

Total

Fees payable to KPMG (2017: Grant Thornton) were as follows:

Audit and audit-related services:

Audit of the parent Company and Group financial statements

Audit of the Company’s subsidiaries
Audit-related assurance services

Non-audit services:
Corporate finance services1
Other non-audit services

Total fees

2018
£m

543.6

296.1

63.8
27.5

931.0

489.0
159.8
98.3
405.4
117.7
221.6

1,491.8

2017
£m

104.4

76.7

31.6
1.9

214.6

123.9
11.5
–
174.6
26.7
69.5

406.2

453.5

173.6

2,876.3

794.4

2018
£m

2017
£m

0.6

1.4
0.2

0.1
0.4

2.7

0.8

–
–

1.3
0.1

2.2

1.  Fees for corporate finance services relate to work undertaken on corporate transactions and work in respect of the acquisition of Ladbrokes Coral Group plc relating to support  

for the public reporting requirements of the deal.

GVC Holdings PLC | Annual Report 2018

125

2018
£m

(63.9)

58.3

–

(81.7)

(87.3)

0.8

0.3

1.1

2017
£m

(18.9)

–

(0.4)

–

(19.3)

0.4

0.7

1.1

(86.2)

(18.2)

2018
£m

4,180

14,053

968

422

303

19,926

2018
£m

433.0

9.8

35.0

10.3

10.7

498.8

2017
£m

2,484

–

–

–

75

2,559

2017
£m

98.2

–

9.3

0.9

15.5

123.9

8 FINANCE EXPENSE AND INCOME

Bank loans and overdrafts

Gains arising on financial derivatives

Fee expenses

Losses arising on foreign exchange on debt instruments

Total finance expense

Interest receivable

Other finance income

Total finance income

Net finance expense

9 EMPLOYEE STAFF COSTS
The average monthly number of employees (including Executive Directors) was:

Online

UK Retail

European Retail

Other

Corporate

The number of people employed by the Group at 31 December 2018 was 25,565 (2017: 2,678).

Wages and salaries

Redundancy costs

Social security costs

Other pension costs (note 29)

Share based payments (note 30)

In addition to salary, employees may qualify for various benefit schemes operated by the Group. Eligibility for benefits is normally determined 
according to an employee’s length of service and level of responsibility. The amounts of some benefits are proportionate to individual salary.

Benefits may include insured benefits that can cover private healthcare for the employee and their immediate family, long-term disability, personal 
accident and death in service cover. Company cars, including fuel benefits, are provided predominantly to meet job requirements but also to 
certain executives.

126

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

10 INCOME TAX EXPENSE/(CREDIT)
Analysis of expense/(credit) for the year:

Current income tax:

– UK

– overseas

– adjustments in respect of previous years

Deferred tax:

– relating to origination and reversal of temporary differences

– adjustments in respect of previous years

Income tax expense/(credit) reported in the income statement

Deferred tax charged directly to other comprehensive income

2018
£m

5.5

43.5

(2.6)

(8.9)

–

37.5

(3.8)

A reconciliation of income tax charge/(credit) applicable to loss before tax at the UK statutory income tax rate to the income tax credit  
for the years ended 31 December 2018 and 31 December 2017 is as follows:

Loss before tax

Corporation tax credit thereon at 19.00% (2017: 19.25%)

Adjusted for the effects of:

– Higher effective tax rates on overseas earnings

– Non-deductible expenses

– Fair value adjustment to contingent consideration

– Release of Contingent Value Rights asset

– Increase in unrecognised tax losses asset

– Difference in current and deferred tax rates

– Other

Adjustments in respect of prior years:

– Overseas current tax adjustments

– UK current tax adjustments

Income tax expense/(credit)

Reported as:

– expense in consolidated income statement (before separately disclosed items)

– expense/(credit) in consolidated income statement (tax on separately disclosed items) (note 6)

Income tax expense/(credit)

2018
£m

(18.9)

(3.6)

(31.3)

52.6

5.1

2.2

13.5

1.7

(0.1)

3.2

(5.8)

37.5

56.8

(19.3)

37.5

2017
£m

2.1

8.2

1.2

(13.2)

–

(1.7)

–

2017
£m

(22.6)

(4.3)

(25.4)

8.7

–

–

19.3

(0.4)

(0.8)

1.2

–

(1.7)

16.2

(17.9)

(1.7)

GVC Holdings PLC | Annual Report 2018

127

Deferred tax 
liabilities

Deferred tax 
assets

2018 
£m

–

389.1

58.9

–

4.8

452.8

2017 
£m

–

44.6

–

–

2.6

47.2

2018 
£m

(36.4)

(18.8)

–

(19.8)

(1.5)

(76.5)

2017 
£m

–

–

–

–

(0.8)

(0.8)

Total
£m

55.9

(11.6)

2.1

46.4

(8.9)

(3.8)

342.6

376.3

2017
£m

47.2

(0.8)

46.4

10 INCOME TAX EXPENSE/(CREDIT) CONTINUED
Deferred tax
Deferred tax at 31 December relates to the following:

Property, plant and equipment

Intangible assets & goodwill

Retirement benefit assets 

Losses

Other temporary difference

Deferred tax liabilities/(assets)

Movements in deferred tax during the year ended 31 December 2018 were recognised as follows:

Net deferred tax liabilities/(assets):

Property, 
plant and 
equipment 
£m

Intangible 
assets & 
goodwill
£m

Retirement 
benefit 
assets
£m

Losses
£m

Share based 
payments
£m

Other 
temporary 
differences
£m

At 1 January 2017

Income statement

Acquired through business combinations

At 31 December 2017

Income statement

Other comprehensive income

Acquired through business combinations

At 31 December 2018

–

–

–

–

1.6

–

(38.0)

(36.4)

53.5

(11.0)

2.1

44.6

(54.2)

–

379.9

370.3

–

–

–

–

(0.3)

(3.8)

63.0

58.9

–

–

–

–

42.3

–

(62.1)

(19.8)

–

–

–

–

–

–

–

–

Amounts presented on the consolidated balance sheet:

Deferred tax liabilities 

Deferred tax assets

Net deferred tax liability

2.4

(0.6)

–

1.8

1.7

–

(0.2)

3.3

2018
£m

452.8

(76.5)

376.3

Deferred tax assets are considered recognisable based on the ability of future offset against deferred tax liabilities or against future 
taxable profits. 

As at 31 December 2018, the Group had £275.7m (2017: £157.7m) of unrecognised deferred tax assets, consisting of £4.4m of accelerated 
capital allowances (2017: £4.4m) £44.0m of capital losses (2017: £3.4m) and £227.3m of trading losses (2017: £3.4m). These assets have not been 
recognised as they are not expected to be utilised in the foreseeable future.

There are no significant unrecognised taxable temporary differences associated with investments in subsidiaries.

The Group has a number of historical unresolved UK tax matters, in respect of which all amounts are fully provided, and all taxes have been paid. 
Whilst certain of these matters may be resolved within the next 12 months, it is unknown whether the resolution will be in the Group’s favour.

The standard rate of UK corporation tax throughout the period was 19.0%. A reduction to the standard rate of corporation tax to 17.0%, effective 
from 1 April 2020, was substantively enacted on 6 September 2017.

The deferred tax assets and liabilities are measured at the tax rates of the respective territories which are expected to apply to the year in which 
the asset is realised or the liability is settled, based on tax rates (and tax laws) that have been enacted or substantively enacted at the balance 
sheet date. Deferred tax on retirement benefit assets is provided at 35.0%, which is the rate applicable to refunds.

128

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

11 DIVIDENDS

Pence per share

Prior year final dividend paid 

Interim dividend paid1

Second interim dividend paid

2018 
pence

15.2

16.0

–

2018
Shares in 
issue
number

303.7

578.8

–

2017
Shares in 
 issue
number

293.5

296.6

301.0

2017 
pence

12.5

13.1

14.6

1.  The interim dividend paid in 2018 of 16.0p relates wholly to the 2018 financial year, whereas the interim dividend in 2017 of 13.1p was deferred from the 2016 year.

A proposed second interim dividend of 16.0p (2017: 15.2p) per share, amounting to £93.1m (2017: £46.2m) in respect of the year ended 
31 December 2018 was proposed by the Directors on 5 March 2019. The estimated total amount payable in respect of the final dividend  
is based on the expected number of shares in issue on 14 March 2018. The 2018 interim dividend of 16.0p per share (£92.6m) was paid  
on 10 October 2018. 

The dividends represented above are exclusive of dividends paid out of non-controlling interests of £1.4m and dividend credits on share options 
of £2.5m.
12 EARNINGS PER SHARE
Basic earnings per share has been calculated by dividing the loss for the year attributable to shareholders of the Company of £62.5m 
(2017: £34.7m) by the weighted average number of shares in issue during the year of 513.6m (2017: 299.2m).

At 31 December 2018, there were 581.9m €0.01 ordinary shares in issue. At 31 December 2017, there were 303.7m €0.01 ordinary shares 
in issue.

Given the loss for the year (2017: loss), the Group recognised a basic loss per share rather than a basic earnings per share. As such, the dilutive 
effects have not been considered in calculating the diluted loss or the diluted earnings before separately disclosed items.

The calculation of adjusted earnings per share before separately disclosed items, and for the removal of foreign exchange volatility arising 
on financial instruments has also been disclosed as it provides a better understanding of the underlying performance of the Group. 
Separately disclosed items are defined in note 4 and disclosed in note 6.

Total earnings per share

Weighted average number of shares (millions)

Shares for basic earnings per share

Potentially dilutive share options and contingently issuable shares

Shares for diluted earnings per share

Total profit

Profit/(loss) attributable to shareholders 

– from continuing operations

– from discontinued operations

Gain arising from financial instruments

Loss arising from foreign exchange debt instruments

Separately disclosed items net of tax (note 6)

Adjusted profit attributable to shareholders

– from continuing operations 

– from discontinued operations

GVC Holdings PLC | Annual Report 2018

2018

513.6

4.5

518.1

2018 
£m

(62.5)

(62.5)

–

(58.3)

81.7

434.2

395.1

395.1

–

2017

299.2

10.7

309.9

2017 
£m

(34.7)

(20.7)

(14.0)

–

–

158.8

124.1

135.0

(10.9)

129

Standard earnings  
per share

Adjusted earnings  
per share

2018 

2017 

2018

2017

(12.2)

–

(12.2)

(12.2)

–

(12.2)

(6.9)

(4.7)

(11.6)

(6.9)

(4.7)

(11.6)

76.9

–

76.9

76.3

–

76.3

45.1

(3.6)

41.5

43.6

(3.6)

40.0

Total 
£m

31.6
(6.0)
(1.4)
(25.2)
1.0

–

12 EARNINGS PER SHARE CONTINUED

Earnings per share (pence)

Basic earnings per share

– from continuing operations

– from discontinued operations

From profit/(loss) for the period

Diluted earnings per share

– from continuing operations

– from discontinued operations

From profit/(loss) for the period

13 DISCONTINUED ACTIVITIES AND ASSETS AND LIABILITIES CLASSIFIED AS HELD FOR SALE

As at 31 December 2016
Trading, working capital and revaluation movements
Impairment of Kalixa
Disposal of Kalixa
Forex on discontinued operations

As at 31 December 2017 and 31 December 2018

Assets
£m

Liabilities
£m

50.9
(2.9)
(1.4)
(48.3)
1.7

–

(19.3)
(3.1)
–
23.1
(0.7)

–

In November 2017, the Group announced the disposal of its Turkish-facing operations to Rospo Malta Limited for performance related earn-out 
consideration of up to a maximum amount of €150m receivable on a monthly basis over a five-year period, although the consideration was later 
waived. The disposal group was reported in the prior year as a discontinued operation and the results to disposal are presented below for the 
eleven and a half months to disposal in 2017. 

Revenue 

Cost of sales
Gross Profit

Administrative costs

Operating loss before joint ventures

Share of results from joint ventures

Profit before tax

Income tax expense

Profit after taxation

Loss on sale of the subsidiary

Loss from discontinued operations

There was no other income received which required disclosure within the statement of other comprehensive income.

No further assets are considered as held for sale as at the year end.

2018  
£m

–

–
–

–

–

–

–

–

–

–

–

2017  
£m

72.6

(35.1)
37.5

(10.2)

27.3

(0.3)

27.0

(0.4)

26.6

(40.6)

(14.0)

130

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

14 GOODWILL AND INTANGIBLE ASSETS

Cost
At 1 January 2017
Additions
Additions from business combinations
Disposals
Exchange adjustment

At 31 December 2017
Exchange adjustment
Additions
Additions from business combinations
Disposals

At 31 December 2018

Accumulated amortisation and impairment
At 1 January 2017
Amortisation charge
Transfer to Assets Held for Sale
Exchange adjustment

At 31 December 2017
Exchange adjustment
Amortisation charge
Impairment charge
Disposals

At 31 December 2018

Net book value
At 31 December 2017

At 31 December 2018

Goodwill 
£m

Licences 
£m

Software 
£m

Customer 
relationships
£m

Consulting & 
magazine 
£m

Trade-marks 
& brand 
names
£m

957.7
–
31.2
(27.2)
40.3

1,002.0
31.6
–
2,328.7
–

3,362.3

28.4
–
–
1.2

29.6
0.3
–
–
–

29.9

–
–
–
–
–

–
–
–
15.9
(0.1)

15.8

–
–
–
–

–
–
0.9
4.5
(0.1)

5.3

233.0
22.6
2.1
(1.2)
10.0

266.5
3.3
99.2
151.7
(5.4)

515.3

74.8
65.8
(1.2)
3.8

143.2
2.5
121.8
0.6
(5.4)

262.7

972.4

3,332.4

–

10.5

123.3

252.6

169.1
–
21.2
–
6.9

197.2
7.6
–
739.5
–

944.3

36.4
40.3
–
1.9

78.6
2.6
231.1
–
–

312.3

118.6

632.0

4.2
–
–
–
0.2

4.4
–
–
–
–

4.4

4.2
–
–
0.2

4.4
–
–
–
–

4.4

–

–

Total 
£m

1,528.5
22.6
56.5
(28.4)
64.4

1,643.6
50.6
99.2
5,015.6
(5.5)

6,803.5

156.7
119.3
(1.2)
7.8

282.6
5.9
387.4
5.1
(5.5)

675.5

164.5
–
2.0
–
7.0

173.5
8.1
–
1,779.8
–

1,961.4

12.9
13.2
–
0.7

26.8
0.5
33.6
–
–

60.9

146.7

1,900.5

1,361.0

6,128.0

At 31 December 2018, the Group had not entered into contractual commitments for the acquisition of any intangible assets (2017: £nil). 

Included within trade-marks & brand names are £1,398.3m (2017: £13.4m) of intangible assets considered to have indefinite lives. These UK 
Ladbrokes and Coral brands are considered to have indefinite durability that can be demonstrated and their value can be readily measured. 
The brands operate in longstanding and profitable market sectors. The Group has a strong position in the market and there are barriers to entry 
due to the requirement to demonstrate that the applicant is a fit and proper person with the “know-how” required to run such operations.

Goodwill reflects the value by which consideration exceeds the fair value of net assets acquired as part of a business combination including  
the deferred tax liability arising on acquisitions. 

Licences comprise the cost of acquired betting shop licences. 

Software relates to the cost of acquired software, through purchase or business combination, and the capitalisation of internally developed  
and externally acquired software. 

Customer relationships, trade-marks & brand names relate to the fair value of customer lists, trade-marks & brand names acquired as part 
of business combinations, primarily relating to the bwin and Ladbrokes Coral Group plc businesses. 

Refer to notes 6 and 15 for details of the impairment charge.

GVC Holdings PLC | Annual Report 2018

131

15 IMPAIRMENT TESTING OF GOODWILL AND INDEFINITE LIFE INTANGIBLE ASSETS
An impairment loss is recognised for any amount by which an asset’s carrying amount exceeds its recoverable amount. The recoverable amount 
is the higher of an asset’s fair value less costs to sell and its value in use. For the purposes of assessing impairment, assets are grouped at the 
lowest levels for which there are separately identifiable cash flows (cash-generating units).

Within UK and European Retail, the cash-generating units (“CGUs”) are generally an individual Licensed Betting Operator (“LBO”) and therefore, 
impairment is first assessed at this level for licences (intangibles) and property, plant and equipment, with any impairment arising booked first 
to licences and then to property, plant and equipment. Since goodwill and brand names has not been historically allocated to individual LBOs, 
a secondary assessment is then made to compare the carrying value of the segment against the recoverable amount with any additional 
impairment then taken against goodwill.

For Online the CGU is the relevant geographical location or business unit and any impairments are made firstly to goodwill, next to any capitalised 
intangible asset and then finally to property, plant and equipment.

The expected cash flows generated by the assets are discounted using appropriate discount rates that reflect the time value of money and risks 
associated with the group of assets.

For both tangible and intangible assets, the future cash flows are based on the forecasts and budgets of the cash-generating unit or business 
discounted to reflect time value of money. The key assumptions within the UK and European Retail budgets are OTC stakes (customer visits  
and spend per visit), the average number of machines per shop, gross win per shop per week, wage increases, the potential impact of the stakes 
restriction on Fixed Odds Betting Terminals (“FOBT”) resulting from the review by the Department for Digital, Culture, Media and Sport (“DCMS”)  
and the fixed costs of the LBOs. The key assumptions within the budgets for Online are the number of active customers, net revenue per head, 
win percentage, revenue shares and operating costs.

The pre-tax discount rate applied to cash-flow projections for UK Retail was 9.5% (2017: n/a), European Retail 9.0%-1.1% (2017: n/a) and Online 
8.9%–11.3% (2017: 7.4%–9.4%). The discount rate calculation is based on the specific circumstances with reference to the WACC and risk factors 
expected in the industry in which the Group operates.

The value-in-use calculations use cash flows based on detailed, board approved, financial budgets prepared by management covering a three-
year period. These forecasts have been extrapolated over years 4 to 8 representing a declining growth curve from year 3 until the long-term 
forecast growth rate is reached. The growth rates used from years 4-8 range from 0% to 16%. From year 9 onwards long-term growth rates  
used are between 0% and 3.0% (2017: 2%) and are based on the long-term GDP growth rate of the countries in which the relevant CGUs operate 
or the relevant outlook for the business. A 0% growth rate has been used for the UK Retail operating segment due to the ongoing uncertainty 
surrounding the outlook after the triennial implementation. An 8-year horizon is considered appropriate based on the Group’s history of profit  
as well as the growth rates currently observed in our key markets.

In assessing the carrying value of goodwill for all CGUs, the recoverable amount was assessed with reference to the discounted cash flows 
discussed above and the fair value obtained from the sale of the Group to GVC Holdings PLC. 

The carrying value of goodwill by segment is as follows:

Goodwill

Online
UK Retail
European Retail
All other segments

2018 
 £m

3,061.2
76.4
163.4
31.4

3,332.4

2017  
£m

972.4
–
–
–

972.4

It is not practical or material to disclose the carrying value of individual licences by LBO.

Impairment recognised during the year
Impairments of intangible assets and property, plant and equipment are recognised as a separately disclosed item. 

During the year the Group has recognised an impairment charge against UK Retail of £40.1m (2017: £nil), of which £4.5m has been recorded 
against licenses (2017: £nil) and £35.6m against plant, property and equipment (2017: £nil). The impairment charge recognised in UK Retail  
in the current year is a consequence of the timing of implementation of stakes restrictions on FOBT machines in LBOs to £2 being brought 
forward to 1 April 2019 from 1 October 2019.

Sensitivity analysis
A 2% decline in the long-term growth rate applied to the UK Retail cash flows (with other assumptions remaining constant) would result  
in an additional impairment of £3.7m to shop assets.

A 5% decrease in all cash flows used in the discounted cash flow model for the value in use calculation (with other assumptions remaining 
constant) would result in an additional impairment of £26.1m within Online and UK Retail.

A 0.5% increase in discount rates used in the discounted cash flow model for the value in use calculation (with all other assumptions remaining 
constant) would result in an additional impairment of £93.9m within Online and UK Retail.

No other reasonable change in assumptions to the CGUs would cause any additional impairment.

132

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

16 PROPERTY, PLANT AND EQUIPMENT

Cost
At 1 January 2017
Additions
Additions from business combinations
Disposals
Exchange adjustment

At 31 December 2017
Exchange adjustment
Additions
Additions from business combinations
Disposals

At 31 December 2018

Accumulated depreciation
At 1 January 2017
Depreciation charge
Disposals
Exchange adjustment

At 31 December 2017
Exchange adjustment
Depreciation charge
Disposals
Impairment charge

At 31 December 2018

Net book value
At 31 December 2017

At 31 December 2018

Land and 
buildings 
£m

Plant and 
equipment
£m

Fixtures and 
fittings 
£m

4.0
0.4
–
–
0.2

4.6
0.5
9.5
20.2
(4.0)

30.8

0.9
0.3
–
–

1.2
0.3
12.7
(4.3)
11.4

21.3

3.4

9.5

3.4
1.1
–
–
0.2

4.7
0.4
4.6
53.2
(0.9)

62.0

2.5
1.6
–
0.1

4.2
0.2
2.9
(1.2)
0.8

6.9

0.5

55.1

44.1
9.4
0.2
(0.6)
1.8

54.9
2.2
81.4
100.8
(31.1)

208.2

31.4
11.9
(0.4)
1.5

44.4
1.4
37.2
(29.8)
24.0

77.2

10.5

131.0

Total 
£m

51.5
10.9
0.2
(0.6)
2.2

64.2
3.1
95.5
174.2
(36.0)

301.0

34.8
13.8
(0.4)
1.6

49.8
1.9
52.8
(35.3)
36.2

105.4

14.4

195.6

At 31 December 2018, the Group had not entered into contractual commitments for the acquisition of any property, plant and equipment 
(2017: £nil). 

Included within fixtures, fittings and equipment are assets in the course of construction, which are not being depreciated, of £38.4m (2017: £nil) 
relating predominantly to the new EPOS system in UK Retail.

An impairment charge of £36.2m has been charged against property, plant and equipment in the year. Please see notes 6 and 15  
for further details.

GVC Holdings PLC | Annual Report 2018

133

Share of joint 
venture’s net 
assets 
£m

–
21.9
20.5
0.3
3.4

46.1

17 INTEREST IN JOINT VENTURE

Cost
At 1 January 2017 and 31 December 2017
Acquired through business combinations
Additions
Exchange adjustment
Share of profit after tax

At 31 December 2018

The joint venture represents the Group’s investment in Sportium Apuestas Deportivas S.A., an online and retail gaming business in Spain, in 
which it holds a 50.0% equity interest and MGM GVC Interactive LLC a newly formed joint venture set up in the US in which a 50% stake is held. 
Summarised financial information in respect of the joint venture’s net assets is set out below:

Non-current assets

Cash and cash equivalents
Other current assets

Current assets

Current liabilities

Non–current liabilities

Joint venture’s net assets

Group’s share of joint venture’s net asset (50.0%)

Summarised statement of comprehensive income 

Revenue
Depreciation and amortisation
Other operating expenses
Income tax credit

Profit for the year

Group’s share of profit

2018  
£m

57.2

55.0
10.1

65.1

(26.5)

(3.6)

92.2

46.1

2018  
£m

83.0
(6.2)
(68.0)
(2.1)

6.7

3.4

2017  
£m

–

–
–

–

–

–

–

–

2017 
 £m

–
–
–
–

–

–

There are no contingent liabilities relating to the Group’s interest in the joint venture. Sportium Apuestas Deportivas S.A. is a private company 
and there is no quoted market price available for its shares.

The risks associated with the Group’s interest in joint ventures is aligned to the same risks the Group is exposed to on the basis that they operate 
wholly within the betting and gaming market.

134

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

18 INTEREST IN ASSOCIATES AND OTHER INVESTMENTS

Cost
At 1 January 2017
Share of profit after tax
Revaluation gain
Exchange adjustment

At 31 December 2017
Additions
Additions from business combinations
Revaluation gain
Share of profit after tax
Dividends received
Share of other comprehensive income

At 31 December 2018

Associates
Summarised financial information in respect of the associates is set out below:

Current assets 
Non-current assets
Current assets
Current liabilities
Non-current liabilities

Net assets

Group’s share of associate net assets

Revenue for the year

Profit for the year
Other comprehensive income

Total comprehensive income

Group’s share of associates’ total comprehensive income

Further details of the Group’s associates are listed in note 33.

Share of 
associates’  
net assets  
£m

Other 
investments  
£m

0.9
0.1
–
0.1

1.1
–
20.2
–
5.0
(9.4)
0.2

17.1

2.2
–
0.3
0.4

2.9
–
5.7
0.3
–
–
–

8.9

2018  
£m

89.7
13.4
(34.9)
(2.2)

66.0

17.1

192.8

20.1
0.8

20.9

5.2

Total  
£m

3.1
0.1
0.3
0.5

4.0
–
25.9
0.3
5.0
(9.4)
0.2

26.0

2017 
 £m

0.1
2.1
(0.2)
–

2.0

1.1

2.0

0.4
–

0.4

0.1

The financial year end of Satellite Information Services (Holdings) Limited (SIS), an associate of the Group, is 31 March. The Group has included 
the results for SIS for the 12 months ended 31 December 2018. SIS is a private company and there is no quoted market price available for 
its shares.

Other investments of £8.9m (2017: £2.9m) consist of investments which have no fixed maturity date or coupon rate.

The risks associated with associate investments is considered to be aligned to the same risks the Group is exposed to on the basis that they 
operate wholly within the betting and gaming market

GVC Holdings PLC | Annual Report 2018

135

2018 
£m

5.1
308.9
89.0

403.0

2017 
£m

–
86.1
14.5

100.6

19 TRADE AND OTHER RECEIVABLES

Trade receivables 
Other receivables
Prepayments 

Trade receivables are non-interest bearing and are generally on 30-90 day terms. Trade receivables are reviewed for impairment on an ongoing 
basis, taking account of the ageing of outstanding amounts and the credit profile of customers. Impaired receivables, including all trade 
receivables that are a year old, are provided for in an allowance account. Impaired receivables are derecognised when they are assessed 
as irrecoverable.
20 CASH AND CASH EQUIVALENTS 

Cash and short-term deposits
Short-term investments

Total cash and cash equivalents

2018  
£m

421.9
2.6

424.5

2017  
£m

270.0
4.4

274.4

Cash and cash equivalents in the consolidated statement of cashflows comprises cash at bank with a maturity of three months or less, overdrafts 
net of short-term investments and includes £29.4m held in trust in respect of customers.
21 TRADE AND OTHER PAYABLES
Current trade and other payables comprise:

Trade payables
Other payables
Social security and other taxes
Accruals

2018  
£m

48.3
115.4
220.4
254.2

638.3

2017  
£m

22.9
17.4
63.4
61.0

164.7

136

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

22 INTEREST BEARING LOANS AND BORROWINGS

Current 
Euro denominated loans
USD denominated loans
Sterling denominated loans

Non-current 
Euro denominated loans
USD denominated loans
Sterling denominated loans

2018  
£m

2017  
£m

–
6.2
8.1

14.3

818.8
609.1
793.2

2,221.1

0.2
–
–

0.2

262.3
–
–

262.3

Upon completion of the Ladbrokes Coral Group plc acquisitions the Group repaid existing Ladbrokes Coral Group plc debt of £660.2m, being the 
amount drawn on the existing revolving credit facility and £200.0m of existing bank loans. As part of the Group’s refinancing three new term loans 
were drawn. All three new term loans have a six-year term, with expiry at the end of March 2024. The £275.0m new term loan attracts interest of 
LIBOR +3.5%, the €625.0m new term loan attracts interest of EURIBOR +2.75% (with 0% floor on EURIBOR) and the US$800.0m new term loan 
attracts interest of US$ LIBOR +2.50%. (of which £4.7m has been repaid in the year).

In addition to the existing €300m term loan present in the Group at 31 December 2017, the Group obtained a revolving credit facility of £550.0m, 
which allows up to £495.0m to be drawn as a loan and £55.0m as letters of credit. Additionally, two Ladbrokes Coral Group plc bonds of 
£100.0m and £400.0m acquired remain outstanding. These two loans attract interest of 5.125% and the loans expire in September 2022 and 
September 2023 respectively. 

As at 31 December 2018, £495.0m of committed bank facilities were undrawn (2017: £62.2m).
23 PROVISIONS

At 1 January 2017
Utilised
Exchange adjustment

At 31 December 2017
Acquired through business combinations
Provided
Utilised
Released
Discount unwind
Exchange adjustment

At 31 December 2018

Property
provisions1
£m

3.8
(1.1)
0.2

2.9
70.7
14.4
(11.5)
(8.6)
0.6
0.1

68.6

Restructuring

provision2 

£m

–
–
–

–
2.7
9.8
(9.6)
–
–
–

2.9

Litigation  
and 
regulation
provisions3
£m

3.1
–
0.2

3.3
30.1
119.4
(7.2)
–
–
–

145.6

Total 
£m

6.9
(1.1)
0.4

6.2
103.5
143.6
(28.3)
(8.6)
0.6
0.1

217.1

1.  The Group is party to a number of leasehold property contracts. Provision has been made against those leases where the property is now vacant, and properties where the unavoidable 
costs under the lease exceed the economic benefit expected to be derived from potential sub-letting arrangements. Provisions have been based on management’s best estimate of the 
minimum future cashflows to settle the Group’s obligations, taking into account the risks associated with each obligation, discounted at a risk free interest rate. The periods of vacant 
property commitments range from 1 to 17 years (2017: 1 to 18 years).

2.  Restructuring provisions relate to redundancy costs provided in association with merger and acquisition activities.
3.  Other provisions include legal, insurance and regulatory provisions associated with certain claims and taxes. See note 32 for further information.

Of the total provisions at 31 December 2018, £160.5m (2017: £1.1m) is current and £56.6m (2017: £5.1m) is non-current.

GVC Holdings PLC | Annual Report 2018

137

24 FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES
The Group’s treasury function provides a centralised service for the provision of finance and the management and control of liquidity, foreign 
exchange rates and interest rates. The function operates as a cost centre and manages the Group’s treasury exposures to reduce risk in 
accordance with policies approved by the Board.

The Group’s principal financial instruments comprise bank loans, overdrafts, loan notes, bonds, financial guarantee contracts, and cash and 
short-term deposits, together with certain derivative financial instruments. The main purpose of these financial instruments is to raise finance 
for the Group’s operations. The Group has various other financial instruments such as trade receivables, trade payables and accruals that arise 
directly from its operations. Details of derivatives are set out in note 25.

It is, and has been throughout the year under review, the Group’s policy that no trading in financial instruments shall be undertaken other than 
betting and gaming transactions and for the purposes of currency trading as part of the newly acquired Intertrader business. Activity of this 
nature is only undertaken by the customer and is not speculative activity of the Group. The Group’s exposure to ante-post betting and gaming 
transactions is not significant.

The main financial risks for the Group are exchange rate risk, interest rate risk, credit risk and liquidity risk. The Board reviews and agrees 
policies for managing each of these risks and they are summarised below. The Group also monitors the market price risk arising from all 
financial instruments.

Interest rate risk
The Group is exposed to interest rate risk on certain of its interest bearing loans and borrowings and on cash and cash equivalents.

The Group’s policy for the year ended 31 December 2018 was to maintain a minimum of 20.0% (2017: n/a) of total borrowings at fixed interest 
rates to reduce its sensitivity to movement’s in variable short-term interest rates. At 31 December 2018, £500.0m or 22.5% of the Group’s 
borrowings were at fixed rates.

Interest on financial instruments at floating rates is repriced at intervals of less than six months. Interest on financial instruments at fixed rates  
is fixed until the maturity of the instrument.

The table below demonstrated the sensitivity to reasonably possible changes in interest rates on income for the year when this movement  
is applied to the carrying value of financial liabilities:

Effect on:

25 basis points increase

Profit before tax

2018

4.8

2017

0.7

Foreign currency risk
Given the multi-national nature of the business, the Group is exposed to foreign exchange gains and losses on its trading activities, the net assets 
of its overseas subsidiaries and its non-GBP denominated financing facilities. The primary currencies that the Group is exposed to fluctuations  
in are the Euro, Australian Dollar and US Dollar. 

Whilst the Group does not actively hedge the foreign exposure on its trading cashflows, it continuously monitors exposures to individual 
currencies, taking remediating actions as necessary to manage any significant risks as they arise. In the event that the Group anticipates large 
transactions in currencies other than GBP, then forward exchange contracts are taken out to manage the potential foreign exchange exposure.

The Group’s exposure to the translation of net assets on foreign currency subsidiaries into its reporting currency are largely offset by the opposite 
exposure on the Group’s financing facilities providing a natural economic hedge, even though the Group does not apply hedge accounting. 
The Group’s policy on borrowings is broadly aligned to the underlying cashflows of the business. 

The Group has financing facilities in GBP, Euro and US Dollars. As the Group’s overseas subsidiaries largely report in Euros, the Group has taken 
out a swap contract to hedge the US Dollar debt into GBP and Euros in order to align the foreign currency exposure on the Group’s financing 
facilities with that on the net assets of its subsidiaries. 

A 5% weakening in the Euro would reduce Group operating profit by £13.5m and net assets by £24.0m.

138

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

24 FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES CONTINUED
Credit risk
The Group is not subject to significant concentration of credit risk, with exposure spread across a large number of counterparties and customers.

Receivable balances are monitored on an ongoing basis. Any changes to credit terms are assessed and authorised by senior management  
on an individual basis.

With respect to credit risk arising from the other financial assets of the Group, which comprise cash and cash equivalents and a loan to a joint 
venture, the Group’s exposure to credit risk arises from default of the counterparty, with a maximum exposure equal to the carrying amount of 
these instruments. Credit risk in respect of cash and cash equivalents is managed by restricting those transactions to banks that have a defined 
minimum credit rating and by setting an exposure ceiling per bank.

The Group also has exposure to credit risk arising from the financial guarantee contracts provided by the Group. This risk is partly mitigated 
by the indemnity received from Hilton Hotels Corporation for any loss incurred in connection with these guarantees. For further detail of these 
guarantees refer to note 25.

Liquidity risk
The Group’s objective is to maintain a balance between continuity of funding and flexibility through the use of borrowings with a range of 
maturities. The Group’s policy on liquidity is to ensure that there are sufficient medium-term and long-term committed borrowing facilities to meet 
the medium-term funding requirements. At 31 December 2018, there were undrawn committed borrowing facilities of £495.0m (2017: £62.2m). 
Total committed facilities had an average maturity of 5.0 years (2017: 2.9 years).

The total gross contractual undiscounted cashflows of financial liabilities, including interest payments, fall due as follows. Cashflows in respect 
of financial guarantee contracts reflect the probability weighted cashflows.

2018

Interest bearing loans and borrowings 
Other financial liabilities
Trade and other payables

Total

2017

Interest bearing loans and borrowings
Other financial liabilities
Trade and other payables

Total

On demand 
or within  
1 year  
£m

84.2
24.2
638.3

746.7

On demand  
or within  
1 year  
£m

7.0
11.5
164.7

183.2

1-2 years  
£m

2-5 years  
£m

> 5 years  
£m

181.9
161.2
–

343.1

950.1
0.6
–

950.7

1,441.4
1.4
–

1,442.8

1-2 years 
£m

2-5 years 
£m

> 5 years  
£m

14.7
13.0
–

27.7

14.7
16.2
–

30.9

267.8
–
–

267.8

Total  
£m

2,657.6
187.4
638.3

3,483.3

Total 
 £m

304.2
40.7
164.7

509.6

Capital risk management
The primary objective of the Group’s capital management is to ensure that it maintains a credit quality that enables the Group to raise funds  
at an economic interest rate and to maintain healthy capital ratios in order to support its business and maximise shareholder value. The Group 
manages its capital structure and makes adjustments to it in light of changes in economic conditions. To maintain or adjust the capital structure, 
the Group may adjust the dividend payment to shareholders, adjust borrowings, return capital to shareholders or issue new shares.

The Group monitors capital using a net debt to proforma EBITDA ratio (before separately disclosed items). The ratio at 31 December 2018  
was 2.5 times.

The Group’s funding policy is to raise funds centrally to meet the Group’s anticipated requirements. These are planned so as to mature at different 
stages in order to reduce refinancing risk. The Board reviews the Group’s capital structure and liquidity periodically.

GVC Holdings PLC | Annual Report 2018

139

Total
£m

8.9
1.5

314.0
43.3
3.4
424.5

795.6

(312.5)
(417.9)
(14.3)
(16.3)

(2,221.1)
(143.5)

(3,125.6)

(2,330.0)

25 FINANCIAL INSTRUMENTS AND FAIR VALUE DISCLOSURES 
The table below analyses the Group’s financial instruments into their relevant categories:

31 December 2018

Assets
Non-current:
Other investments
Other financial assets

Current:
Trade and other receivables
Derivative financial instruments
Other financial assets
Cash and short-term investments (including customer funds)

Total

Liabilities
Current:
Customer balances
Trade and other payables
Interest bearing loans
Other financial liabilities1

Non-current:
Interest bearing loans and borrowings
Other financial liabilities1

Total

Net financial assets/(liabilities)

Assets/
(liabilities)  
at fair value 
through  
profit loss
£m

Assets/ 
(liabilities)  
at fair value 
through other 
comprehensive 
income
£m

Amortised 
cost
£m

1.4
1.5

314.0
–
–
424.5

741.4

(312.5)
(417.9)
(14.3)
–

(2,221.1)
(35.0)

(3,000.8)

(2,259.4)

2.6
–

–
43.3
3.4
–

49.3

–
–
–
(16.3)

–
(108.5)

(124.8)

(75.5)

4.9
–

–
–
–
–

4.9

–
–
–
–

–
–

–

4.9

140

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

25 FINANCIAL INSTRUMENTS AND FAIR VALUE DISCLOSURES CONTINUED

31 December 2017

Assets
Non-current:
Other investments2
Other financial assets

Current:
Trade and other receivables
Deferred and contingent consideration
Cash and short-term deposits (including customer funds)

Total

Liabilities
Current:
Customer balances
Trade and other payables
Interest bearing loans
Other financial liabilities1

Non-current:
Interest bearing loans and borrowings
Other financial liabilities1

Total

Net financial assets/(liabilities)

Assets/ 
(liabilities) 
at fair value 
through  
profit loss
£m

Assets/ 
(liabilities) 
at fair value 
through other 
comprehensive 
income
£m

Amortised  
cost
£m

0.6
–

86.1
–
274.4

361.1

(101.7)
(101.3)
(0.2)
–

(262.3)
–

(465.5)

(104.4)

2.3
1.7

–
2.2
–

6.2

–
–
–
(11.1)

–
(20.4)

(31.5)

(25.3)

–
–

–
–
–

–

–
–
–
–

–
–

–

–

Total
£m

2.9
1.7

86.1
2.2
274.4

367.3

(101.7)
(101.3)
(0.2)
(11.1)

(262.3)
(20.4)

(497.0)

(129.7)

1.  Other financial liabilities include £109.2m deferred and contingent consideration (2017: £18.2m), £35.0m liability due to the Playtech agreement described below, £2.7m of financial 

guarantees, £12.9m of ante-post liabilities (2017: £2.7m) and £nil of derivative financial liabilities (2017: £10.7m). 

2.  Other investments at 31 December 2017 of £2.3m (2016: £1.7m) were classified as Available for Sale under the requirements of IAS 39. Following the Group’s adoption of IFRS 9 Financial 

Instruments the investments were reclassified to Fair value through profit and loss, a further £0.6m (2016: £0.5m) were reclassified to amortised cost. This represents a change of 
classification only, and there is no effect on the Income Statement or Other Comprehensive Income. The value of these assets at 31 December 2018 was £3.0m

GVC Holdings PLC | Annual Report 2018

141

25 FINANCIAL INSTRUMENTS AND FAIR VALUE DISCLOSURES CONTINUED
Fair value hierarchy
IFRS13 requires financial assets and liabilities recorded at fair value to be categorised in three levels according to the inputs used  
in the calculation of their fair value:
 ≠ Level 1 – uses quoted prices as the input to fair value calculations
 ≠ Level 2 – uses inputs other than quoted prices, that are observable either directly or indirectly
 ≠ Level 3 – uses inputs that are not observable 

The following tables illustrate the Group’s financial assets and liabilities measured at fair value after initial recognition at 31 December 2018  
and 31 December 2017:

Assets measured at fair value
Other investments
Derivative financial instruments
Other financial assets

Total

Liabilities measured at fair value 
Other financial liabilities 

Total

Net assets/(liabilities) measured at fair value

Assets measured at fair value
Other investments
Other financial assets

Total

Liabilities measured at fair value 
Other financial liabilities

Total

Net assets/(liabilities) measured at fair value

Level 1  
£m

Level 2  
£m

Level 3  
£m

–
43.3
–

43.3

–

–

43.3

2.6
–
–

2.6

–

–

2.6

4.9
–
3.4

8.3

(124.8)

(124.8)

(116.5)

Level 1  
£m

Level 2  
£m

Level 3  
£m

–
–

–

–

–

–

2.3
–

2.3

–

–

2.3

–
1.7

1.7

(31.5)

(31.5)

(29.8)

2018

Total  
£m

7.5
43.3
3.4

54.2

(124.8)

(124.8)

(70.6)

2017

Total  
£m

2.3
1.7

4.0

(31.5)

(31.5)

(27.5)

There have been no transfers of assets or liabilities recorded at fair value between the levels of the fair value hierarchy.

Included within other financial assets and derivative financial instruments measured at fair value is; the Group’s currency swaps held against debt 
instruments £43.3m, investment in Hui 10, an equity investment measured at an initial fair value of £4.9m on 28 March 2018 and a convertible 
equity instrument with Visa Inc. for £2.6m (2017: £2.3m) The fair value of the investment at 31 December 2018 is not materially different to its 
original cost.

Other financial liabilities are valued using methods and inputs that are not based upon observable market data. There are no reasonably probable 
changes to assumptions or inputs that would lead to material changes in the fair value determined, although the final value will be determined by 
future sporting results. The principal assumptions relate to anticipated gross win margins on unsettled bets.

Playtech
On acquisition of the Ladbrokes Coral Group plc, the Group acquired a £35.0m payable to Playtech plc in cash paid upon the delivery of key 
operational milestones, or in any event with 42 months of the previous Ladbrokes Coral merger. This amount is included within non-current 
financial liabilities and is classified within loans at amortised cost.

142

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

25 FINANCIAL INSTRUMENTS AND FAIR VALUE DISCLOSURES CONTINUED
Financial guarantee contracts
Financial guarantee contracts of £2.7m (2017: £nil), were acquired through the acquisition of Ladbrokes Coral Group plc. These are classified 
as level 3 financial instruments as their fair value is measured using techniques where the significant inputs are not based on observable 
market data.

The Group has given guarantees to third parties in respect of lease liabilities of former subsidiaries within the disposed hotels division. The Group 
received an indemnity from Hilton Hotels Corporation (HHC), at the time of the hotels disposal, in relation to any loss the Group may subsequently 
incur under these third party guarantees. The guarantees expire between 2019 and 2042 and the lease liabilities comprise a combination of 
minimum contractual and turnover based elements. 
26 NET DEBT
The components of the Group’s net debt are as follows:

Current assets
Cash and short-term deposits1

Current liabilities
Interest bearing loans and borrowings

Non-current liabilities
Interest bearing loans and borrowings

Accounting net debt

Cash held on behalf of customers
Fair value swaps held against debt instruments (derivative financial assets)
Balances held with brokers
Short-term investments
Balances held with payment service providers

Adjusted net debt

27 SHARE CAPITAL

Authorised:
At 31 December 2016 & 31 December 2017

Allotment of shares

At 31 December 2018

Issued and fully paid:
At 1 January 2017
Exercise of share options

At 31 December 2017

Exercise of share options
Allotment of shares
Issue of shares to fund acquisition of Ladbrokes Coral Group plc

At 31 December 2018

2018  
£m

2017  
£m

421.9

270.0

(14.3)

(0.2)

(2,221.1)

(1,813.5)

(312.5)
43.3
93.6
2.6
89.9

(1,896.6)

(262.3)

7.5

(101.7)
–
–
4.4
48.1

(41.7)

Number of €0.01 
ordinary shares

Total  
€m

Total  
£m

350,000,000

423,000,000

773,000,000

293,268,229
10,458,246

303,726,475

3,873,132
2,444,150
271,826,514

581,870,271

3.5

4.2

7.7

2.9
0.1

3.0

0.1
–
2.7

5.8

2.7

3.7

6.4

2.2
0.1

2.3

0.1
–
2.4

4.8

The Company’s share capital consists entirely of ordinary shares, accordingly all shares rank pari passu in all respects.

See note 30 for further information on terms and amounts of shares reserved for issue under options.

GVC Holdings PLC | Annual Report 2018

143

2017  
£m

(18.4)

1.4
30.4
(1.9)
13.8
119.3
15.5
0.2
(11.0)
25.5
24.9
(0.7)
–
–

199.0

2017  
£m

Total

343.9

484.8
–
(561.0)

(76.2)

–
–

12.5
(24.1)
9.1
(2.7)

(5.2)

28 NOTES TO THE STATEMENT OF CASHFLOWS
28.1 Reconciliation of profit/(loss) to net cash inflow from operating activities:

Profit/(loss) before tax and net finance expense including discontinued operations
Adjustments for:
Impairment
Non-cash movement in fair value of contingent consideration
Profit on disposal
Depreciation of property, plant and equipment
Amortisation of intangible assets
Share based payments charge
(Decrease)/increase in other financial assets
Increase in trade and other receivables
(Decrease)/increase in other financial liabilities
Increase in trade and other payables
Increase/(decrease) in provisions
Non-cash movements relating to pensions
Share of results from joint venture and associate

Cash generated by operations

28.2 Reconciliation of movements of liabilities to cashflows arising from financing activities:

2018  
£m

67.3

41.3
(192.5)
–
52.8
387.4
6.3
(1.0)
(80.0)
(1.9)
16.5
106.8
0.7
(8.2)

395.5

Balance at 1 January

Changes from financing cashflows
Proceeds from borrowings, net of issue costs
Finance lease payments
Repayment of borrowings

Total changes from financing cashflows 

Changes arising from obtaining control of Ladbrokes Coral Group plc
The effect of changes in foreign exchange

Other changes
Interest expense
Interest paid
Finance fees
Early exit fees

Total other changes

Balance at 31 December

Other  
loans and 
borrowings

 262.5 

1,366.0
–
(664.9)

701.1

1,197.3
66.7

58.3
(56.1)
5.6
–

7.8

2,235.4

Finance  
lease 
liabilities

–

–
(1.1)
–

(1.1)

1.1
–

–
–
–
–

−

−

2018  
£m

Total

262.5

1,366.0
(1.1)
(664.9)

700.0

1,198.4
66.7

58.3
(56.1)
5.6
–

7.8

Other 
loans and 
borrowings

343.9

484.8
–
(561.0)

(76.2)

–
–

12.5
(24.1)
9.1
(2.7)

(5.2)

Non-cash movements include amounts acquired as a result of business combinations and the amortisation of issue costs incurred in respect 
of debt instruments.

2,235.4

262.5

262.5

144

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

29 RETIREMENT BENEFIT SCHEMES 
Defined contribution schemes
During the year the Group charged contributions of £10.3m (2017: £0.9) to the consolidated income statement in relation to the defined 
contribution pension schemes.

Defined benefit plans
Judgement is applied, based on legal, actuarial, and accounting guidance in IFRIC 14, regarding the amounts of net pension asset that  
is recognised in the consolidated balance sheet.

The Group has two significant defined benefit plans, the Ladbrokes Pension Plan and the Gala Coral Pension Plan. Both are final salary pension 
plans for UK employees. These are closed to new employees and future accrual.

At retirement each member’s pension is related to their final pensionable salary for the Ladbrokes Pension Plan and their “career average 
earnings” for the Gala Coral Pension Plan. The weighted average duration of the expected benefit payments from the Plan is around 17 years  
for Ladbrokes Pension Plan and 21 years for the Gala Coral Pension Plan.

The Plans’ assets are held separately from those of the Group. The Plans are approved by HMRC for tax purposes, and are managed by an 
independent set of Trustees. The Plans are subject to UK regulations, which require the Group and Trustees to agree a funding strategy and 
contribution schedule at least every three years. Under the current contribution schedule in place, the Group does not pay contributions  
to the Ladbrokes Pension Plan or Gala Coral Pension Plan but are paying the administrative costs related to both schemes. 

There is a risk to the Group that adverse circumstances could lead to a requirement for the Group to make additional contributions to recover  
any deficit that arises. As at the date of signing the financial statements no such event has arisen.

The results of the formal actuarial valuation as at 30 June 2018 for the Ladbrokes Pension Plan and 30 June 2018 for the Gala Coral Pension Plan 
were updated to 31 December 2018 by an independent qualified actuary in accordance with IAS 19 (Revised) Employee Benefits. The value of the 
defined benefit obligation and current service cost have been measured using the projected unit credit method, as required by IAS 19 (Revised). 
Actuarial gains and losses are recognised immediately through other comprehensive income.

The amounts recognised in the balance sheet are as follows:

Present value of funded obligations
Fair value of plan assets 

Net asset

Disclosed in the balance sheet as: Retirement benefit asset

2018  
(Coral) 
£m

2018 
(Ladbrokes) 
 £m

(358.9)
418.1

59.2

59.2

(316.6)
425.6

109.0

109.0

2018  
Total  
£m

(675.5)
843.7

168.2

168.2

2017  
(Coral)  
£m

2017 
 (Ladbrokes) 
£m

2017  
Total  
£m

–
–

–

–

–
–

–

–

–
–

–

–

The Group has considered the appropriate accounting treatment in respect of the pension plan surplus, taking into account the current 
agreement with the Trustees and concluded the recognition of the surplus is appropriate.

The amounts recognised in the income statement are as follows:

Analysis of amounts charged to the Income Statement 
Separately disclosed items
Net interest on net asset

Total charge/(credit) recognised in the Income Statement

2018 
 (Coral)  
£m

2018  
(Ladbrokes)  
£m

2.2
(1.0)

1.2

1.9
(2.2)

(0.3)

2018  
Total  
£m

4.1
(3.2)

0.9

2017  
(Coral)  
£m

2017  
(Ladbrokes)  
£m

2017  
Total  
£m

–
–
–

–

–
–
–

–

–
–
–

–

The actual return on plan assets over the year was a £27.4m loss (2017: £nil).

GVC Holdings PLC | Annual Report 2018

145

29 RETIREMENT BENEFIT SCHEMES CONTINUED
The amounts recognised in the statement of comprehensive income are as follows:

Actual return on assets less interest on plan assets
Actuarial losses on defined benefit obligation due to changes 
in financial assumptions

Actuarial losses recognised in the statement of 
comprehensive income

2018 
 (Coral)  
£m

2018  
(Ladbrokes)  
£m

(15.8)

(11.6)

13.0

(2.8)

3.5

(8.1)

Changes in the present value of the defined benefit obligation are as follows:

At 1 January

On acquisition of Ladbrokes Coral Group plc
Interest on obligation
Actuarial losses due to changes in financial assumptions
GMP equalisation reserve
Benefits paid

At 31 December

Changes in the fair value of plan assets are as follows:

At 1 January

On acquisition of Ladbrokes Coral Group plc
Interest on plan assets
Actual return less interest on plan assets
Buy in project costs
Benefits paid

At 31 December

2018  
(Coral)  
£m

2018  
(Ladbrokes) 
£m

–

(375.3)
(6.8)
13.0
(2.2)
12.4

(358.9)

–

(323.1)
(5.8)
3.5
(1.6)
10.4

(316.6)

2018  
(Coral)  
£m

2018  
(Ladbrokes) 
£m

–

438.5
7.8
(15.8)
–
(12.4)

418.1

–

439.9
8.0
(11.6)
(0.3)
(10.4)

425.6

2018  
Total  
£m

(27.4)

16.5

(10.9)

2018  
Total  
£m

–

(698.4)
(12.6)
16.5
(3.8)
22.8

(675.5)

2018  
Total  
£m

–

878.4
15.8
(27.4)
(0.3)
(22.8)

843.7

2017  
(Coral)  
£m

2017 
 (Ladbrokes)  
£m

2017  
Total  
£m

–

–

–

–

–

–

–

–

–

2017  
(Coral)  
£m

2017  
(Ladbrokes)  
£m

2017  
Total  
£m

–

–
–
–
–
–

–

–

–
–
–
–
–

–

–

–
–
–
–
–

–

2017  
(Coral)  
£m

2017  
(Ladbrokes)  
£m

2017  
Total  
£m

–

–
–
–
–
–

–

–

–
–
–
–
–

–

–

–
–
–
–
–

–

The Group does not expect to contribute to either plan in 2018. The Group will however continue to meet the administrative expenses  
of both schemes. 

The major categories of plan assets as a percentage of total plan assets are as follows:

Equities and Diversified Growth Funds
Liability Driven Investment (%)
Cash

2018  
(Coral) 
% 

2018  
(Ladbrokes)  
%

2017  
(Coral)  
%

2017  
(Ladbrokes)  
%

18.4
81.3
0.3

–

19.8
24.3
55.9

–

–
–
–

–

–
–
–

–

146

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

29 RETIREMENT BENEFIT SCHEMES CONTINUED
The Plan assets are held exclusively within instruments with quoted market prices in an active market with the exception of the holdings  
in an insurance policy. At 31 December 2018, these represented c.0.2% of the Plan’s total assets. 

The Plan does not invest directly in property occupied by the Group or in financial securities issued by the Group. Although, as the Plan holds 
pooled investment vehicles, there may at times be indirect employer related investment. At 31 December 2018, these represented less than  
0.1% of the Plan’s total assets.

The investment strategy is set by the Trustees of the Plans in consultation with the Group. The current long-term strategy for the Ladbrokes 
Pension Plan is to invest in a matching portfolio sufficient to meet the next 15 years of cashflows with the remaining assets invested in return 
seeking funds. For the Gala Coral Plan the current long-term strategy is to invest in a low-risk matching bond portfolio with a relatively small 
investment in return seeking funds. 

Principal actuarial assumptions at the balance sheet date (expressed as weighted averages where appropriate):

Discount rate
Price inflation (CPI)
Price inflation (RPI)
Future pension increases – LPI 5% (CPI)
– LPI 3% (RPI)
– LPI 2.5% (CPI)

2018 
 (Coral)  
% p.a.

2018  
(Ladbrokes)  
% p.a.

2017 
 (Coral)  
% p.a.

2017 
 (Ladbrokes)  
% p.a. 

2.8
2.2
3.2
3.1
2.4
2.1

2.7
2.2
3.2
3.1
2.4
2.1

–
–
–
–
–
–

–
–
–
–
–
–

For the Ladbrokes Pension Plan post-retirement mortality assumed for most members is based on the standard SAPS mortality table with the 
CMI 2016 projections, which takes into account future improvements, adjusted to reflect plan specific experience. 

The assumption used implies that the expected lifetime of members aged 65 in 2018 is 86.6 (2017: n/a) years for males and 88.5 (2017: n/a) years 
for females. For members with large pensions a longer lifetime is assumed 89.1 (2017: n/a) for males and 90.0 (2017: n/a) for females. 

For the Gala Coral Pension Plan post-retirement mortality assumed for most members is based on the standard SAPS mortality table with the 
CMI 2016 projections, which takes into account future improvements, adjusted to reflect plan specific experience. 

The assumption used implies that the expected lifetime of members aged 65 in 2018 is 87.2 years for males and 88.9 years for females

Changes to the assumptions will impact the amounts recognised in the consolidated balance sheet and the consolidated income statement in 
respect of the Plan. For the significant assumptions, the following sensitivity analysis provides an indication of the impact on the defined benefit 
obligation for the year ended 31 December 2018:

– 0.5% p.a. decrease in the discount rate 
– 0.5% p.a. increase in price inflation
– One year increase in life expectancy

2018  
(Coral)  
%

2018  
(Ladbrokes)  
%

2017 
 (Coral)  
%

2017  
(Ladbrokes)  
%

9.7
6.9
3.8

7.9
4.5
3.6

–
–
–

–
–
–

These sensitivities have been calculated to show the movement in the defined benefit obligation in isolation, and assuming no other changes 
in market conditions at the accounting date. This is unlikely in practice, for example, a change in discount rate is unlikely to occur without any 
movement in the value of the assets held by the Plan.

GVC Holdings PLC | Annual Report 2018

147

30 SHARE BASED PAYMENTS
The following options to purchase €0.01 Ordinary Shares in the Group were granted, exercised forfeited or existing at the year-end:

Date of grant

2 Feb 2016
2 Feb 2016
2 Feb 2016
16 Dec 2016
30 Mar 2017
28 Dec 2017
19 Sep 2018

Exercise 
 price

Existing at  
1 January 
2018

Granted  
in the year

Cancelled  
or forfeited  
in the year

Exercised in  
the year

Existing at  
31 December  
2018

Exercisable at  
31 December  
2018

422p
467p
422p
422p
422p
0p
0p

2,932,691
1,466,345
57,143
5,026,124
675,000
563,627
–

–
–
–
–
–
–
1,890,211

–
–
–
–
–
–
–

(2,932,691)
(1,466,345)
(57,143)
(1,361,102)
(500,000)
–
–

–
–
–
3,665,022
175,000
563,627
1,890,211

–
–
–
3,665,022
175,000
–
–

Vesting  
criteria

Note a
Note b
Note c
Note d
Note d
Note e
Note f

Total Schemes

10,720,930

1,890,211

(6,317,281)

6,293,860

3,840,022

Note a: 

 2016 LTIP Scheme – These equity settled awards were issued on completion of the acquisition of bwin.party. The options vest and 
became exercisable, subject to the satisfaction of a performance condition, over 30 months, with one-ninth vesting six months after 
the date of grant and a further ninth vesting at each subsequent quarter. The options lapse, if not exercised, on 2 February 2026. 
The performance condition is comparator total shareholder return (“TSR”) of the Group against the FTSE 250. Each ninth of the shares 
will have its TSR condition reviewed from the date of grant until the relevant testing date. To the extent the TSR is not met at that time,  
it is tested again the following quarter and, if necessary, at the end of the 30-month vesting period. In order to vest, the TSR of the 
Group must rank at median or above against the FTSE 250.

Note b:    2016 LTIP Scheme – These equity settled awards were issued on the same basis as the awards in note a but at a higher exercise price 
which represents the market value of the shares as at the date the scheme became effective. In order to compensate Lee Feldman for 
the higher exercise price, the Group agreed to pay him a cash bonus of £2.0m over the 30-month vesting period of the option, but only 
upon option vesting and satisfaction of the performance condition described above, and he has to reinvest 50% of this in GVC shares.

Note c:    2016 LTIP Scheme – These awards were issued on completion of the acquisition of bwin.party. The equity-settled options, which  

are not subject to a performance condition, vest and become exercisable over 24 months, with one-seventh vesting six months after  
the date of grant and a further seventh vesting at each subsequent quarter. The options lapse, if not exercised, on 2 February 2026.

Note d:    2016 MIP Scheme – These equity settled awards were issued on the same basis as the awards in note a.

Note e:    2017 LTIP Scheme – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period 

from the date of grant. The number of awards to vest are conditional on both cumulative Earnings Per Share (“EPS”) exceeding 180 euro 
cents and TSR performance conditions being met which are split with equal weighting. 

Note f:  

 2018 LTIP Scheme – These equity settled awards were awarded to certain Directors and employees and vest over a three-year 
period from the date of grant. The number of awards to vest are conditional on both cumulative three-year Earnings Per Share (“EPS”) 
exceeding 191p and TSR performance conditions being met which are split with equal weighting.

The charge to share based payments within the consolidated income statement in respect of these options in 2018 was £10.7m (2017: £15.5m)  
of which £10.2m related to equity settled options (2017: £14.6m) and £0.5m to cash settled options (2017: £0.9m).

148

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

30 SHARE BASED PAYMENTS CONTINUED
Weighted average exercise price of options

The number and weighted average exercise prices of share options are as follows:

Outstanding at the beginning of the year
Granted during the year
Exercised during the year
Cancelled or forfeited in the year

Outstanding at the end of the year

Exercisable at the end of the year

Weighted 
average 
exercise price 
 31 December 
2018

Number  
of options  
31 December 
2018

Weighted 
 average  
exercise price  
31 December 
2017

416p
0p
429p

263p

422p

10,720,930
1,890,211
(6,317,281)
–

6,293,860

3,840,022

416p
158p
399p
422p

416p

Number  
of options  
31 December 
2017

22,619,227
2,013,462
(10,379,068)
(3,532,691)

10,720,930

6,004,045

The options outstanding at 31 December 2018 have a weighted average contractual life of 5.4 years (31 December 2017: 7.8 years).

Valuation of options
The fair value of services received in return for share options granted are measured by reference to the fair value of share options granted. 
The Group engaged third-party valuation specialists to provide a fair value for the options.

For the 2016 LTIP scheme, the expected volatilities have been calculated using historical prices for companies that were constituents of the FTSE 
250 at the grant date. These options accrue dividend credits and the yield was assumed to be nil for 2016 and 10% thereafter. As the schemes 
vest on a staggered basis over a period of up to 30 months, the volatilities have been calculated over each relevant time period. The fair value of 
each phase of the options has been calculated separately, shown as a range in the table below, and the cost of each phase is allocated across 
the vesting period for that phase.

The 2017 and 2018 LTIP plan was valued using both a Black Scholes valuation model and Monte Carlo valuation for the cumulative EPS and TSR 
conditions respectively.

Fair value of share options and assumptions:

Date of grant

Dec 16
Mar 17
Dec 17
Sep 18

Share price 
at date  
of grant 
 (£)

6.48
7.28
9.34
9.98

Exercise 
price  
(£)

Expected  
volatility 
 %

Exercise 
multiple

Expected 
dividend  
yield

4.22
4.22
–
–

28%–30%
28%–30%
26.6%
27.5%–32.5%

n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a

Risk  
free rate  
%

Fair value at 
measurement  
date  
(£)

–
–
0.4%
1.3%

1.43–1.94
1.88–2.39
7.39–9.34
4.45–9.98

At 31 December 2018 the liability for cash settled options was £nil (2017: £1.4m). The movement in the year arises from the charge of cash settled 
options of £0.5m (2017: £0.9m) and the settlement of schemes relating to the 2016 LTIP and ASBP schemes.

GVC Holdings PLC | Annual Report 2018

149

31 BUSINESS COMBINATIONS
Business combinations are accounted for using the acquisition method. Identifiable assets and liabilities acquired and contingent liabilities 
assumed in a business combination are measured at their fair values at the acquisition date. The identification and valuation of intangible assets 
arising on business combinations is subject to a degree of judgement. In respect of the acquisition of Ladbrokes Coral Group plc, the Group 
engaged independent third parties, including Duff and Phelps Limited to assist with the identification and valuation process. This was performed 
in accordance with the Group’s policies. The excess of the cost of acquisition over the fair value of the Group’s share of the identifiable assets 
acquired is recorded as goodwill. Costs related to the acquisition are expensed as incurred.

Summary of acquisitions
On 28 March 2018, GVC Holdings PLC acquired the entire share capital of Ladbrokes Coral Group plc which was effected by means of a Court-
sanctioned scheme of arrangement of Ladbrokes Coral Group plc under Part 26 of the Companies Act 2006. Following consideration of IFRS 3 
“Business Combinations” the Directors have determined that GVC Holdings PLC acquired Ladbrokes Coral Group plc.

Fair values were determined on the basis of an initial assessment performed by an independent professional expert. 

Details of the purchase consideration, the net assets acquired and goodwill are as follows:

Intangible assets (excluding goodwill)
Property, plant and equipment
Retirement benefit asset
Investments
Other financial assets
Trade and other receivables
Cash and cash equivalents
Interest bearing loans and borrowings
Deferred tax asset
Deferred tax liability
Trade and other payables
Provisions for liabilities and charges

Total

Net assets acquired
Goodwill

Total net assets acquired

Consideration:
Cash
Contingent value right (CVR)
Equity instruments (note 27)

Total consideration

Provisional  
fair value  
£m

Measurement  
period  
adjustments  
£m

Final fair  
value  
£m

2,622.0
165.5
180.0
47.8
1.4
132.0
191.8
(1,197.3)
163.1
(502.4)
(611.9)
(96.1)

1,095.9

1,095.9
2,248.8

3,344.7

630.4
219.0
2,495.3

3,344.7

–
5.4
–
–
–
(1.5)
–
–
–
3.5
(4.1)
(7.4)

(4.1)

(4.1)
4.1

–

–
–
–

–

2,622.0
170.9
180.0
47.8
1.4
130.5
191.8
(1,197.3)
163.1
(498.9)
(616.0)
(103.5)

1,091.8

1,091.8
2,252.9

3,344.7

630.4
219.0
2,495.3

3,344.7

150

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

31 BUSINESS COMBINATIONS CONTINUED
The fair value of the CVR was based on observable market prices as at the date of the acquisition. Further details of the terms of the contingent 
value right can be found on the Group’s website www.gvc-plc.com. 

As part of the fair value exercise performed for the acquisition an actuarial valuation was performed over the defined benefit pension 
schemes acquired.

The acquired Ladbrokes Coral Group plc business contributed revenues of £1,955.9m and net profit of £294.4m excluding amortisation 
of acquired intangibles. If the acquisition had occurred on 1 January 2018, consolidated proforma revenue and net loss for the year ended 
31 December 2018 would have been £3,523.6m and £158.2m respectively before deal related costs and the release of the contingent value rights 
consideration. Operating profit before separately disclosed items would have been £610.1m.

Other acquisitions
Due to the timing of the following acquisitions in relation to the financial year end, the fair value applied to the goodwill acquired is considered  
to be provisional valuations.

Mars LLC
On 11 April 2018, the Group acquired a 51% holding in Mars LLC (hereon referred to as Crystalbet). The acquisition of the share capital resulted  
in control being obtained and as a result Crystalbet is consolidated as a subsidiary from this date forward. Crystalbet operates predominantly  
via an online platform across the sports betting and gaming markets and provides the GVC group with access into the Georgian market.

Consideration consisted of £36.4m for its 51% share in Crystalbet with £35.0 recognised as a non-controlling interest for the 49% remaining 
holding not acquired by the Group. In accordance with IFRS 3 “Business Combinations”, the Group has fair valued the separately identifiable 
assets and liabilities and recognised resulting goodwill of £37.1m.

The share purchase agreement further provides an opportunity for the Group to purchase the remaining 49% of share capital, based on  
the satisfaction of certain second completion requirements. Based on the expectation that the second completion requirements will be met, 
contingent consideration was recorded at £44.6m at acquisition. The estimate of contingent consideration was based on forecast results  
for Crystalbet and the likely payment due under the second completion conditions.

Ned International Pty Limited
On 22 November 2018 the Group acquired 100% of the share capital of Ned International Pty Limited (hereon referred to as Neds). Neds operates 
predominantly via an online platform within the Australian market.

Total consideration was AUS$68.0m with a further AUS$27.0m potentially payable subject to future profits of the business. As part of the IFRS 3 
fair value exercise discounted contingent consideration has been assessed as AUS$3.0m at the date of acquisition. Goodwill of £26.1m was 
recorded on acquisition. 

Sigma Booking Limited
On 7 August 2018, the Group acquired the trade and assets of Sigma Booking Limited (hereon referred to as Sigma).

Total consideration of £5.0m was paid on acquisition with up to a maximum further payment of £55.0m subject to future profits of the business. 
At acquisition under IFRS 3, discounted contingent consideration was assessed at £12.7m. Goodwill of £9.8m was recognised on acquisition. 

Argon Financial Limited
On 27 November 2018, the Group acquired 100% of the share capital of Argon Financial Limited (hereon referred to as Argon).

Total consideration of £15.2m was paid on acquisition with up to a maximum further payment of £45.0m subject to future profits of the business. 
At acquisition under IFRS 3, discounted contingent consideration was assessed at £2.8m. Goodwill of £2.8m was recognised on acquisition. 

The main factors leading to the recognition of goodwill is growth by combining business activities, a strong workforce, leveraging existing 
products and synergy cost savings of the merged operations.

GVC Holdings PLC | Annual Report 2018

151

32 COMMITMENTS AND CONTINGENCIES
Operating lease commitments – Group as lessee
The Group has a number of lease agreements that, pursuant to their economic substance, qualify as non-cancellable operating lease 
agreements. These primarily relate to rents payable on land and buildings. The terms of the leases vary significantly but can broadly be 
summarised as follows:

Lease terms
Shop leases are typically agreed on five-year exit cycles (either expiry or break), with a maximum term length of 15 years. Some leases are shorter 
in duration or with earlier exits.

Determination of rent payments
Rent payments are based on the amount specified in the agreement.

Terms of renewal
The agreements are not terminated automatically after expiry of the lease term and in the majority of cases, either lease extension options have 
been agreed upon or there will be an opportunity to negotiate lease renewals with the lessor at market rates.

Restrictions
There are no restrictions imposed upon the Group concerning dividends, additional debt or further leasing under any of the existing 
lease arrangements.

Lease payments recognised as an expense for the year:

Minimum lease payments

Future aggregate minimum rentals payable under non-cancellable operating leases at 31 December are as follows:

Within one year
After one year but not more than five years
After five years

Total

2018  
£m

83.7

2018  
£m

89.9
201.9
53.5

345.3

2017  
£m

–

2017  
£m

6.4
20.2
1.7

28.3

Operating lease commitments – Group as lessor
The Group has entered into sublease agreements for unutilised space in the UK shop estate. These non-cancellable leases have remaining lease 
terms of between one and nine years.

Lease receipts recognised as income for the year:

Minimum lease receipts

Future minimum rentals receivable under non-cancellable operating leases at 31 December are as follows:

Within one year
After one year but not more than five years
After five years

2018 
 £m

1.3

2018  
£m

2.0
3.3
2.0

7.3

2017  
£m

–

2017  
£m

–
–
–

–

152

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

32 COMMITMENTS AND CONTINGENCIES CONTINUED
Contingent liabilities
Guarantees have been given in the ordinary course of business in respect of loans and derivative contracts granted to subsidiaries amounting to 
£503.3m (2017: £nil). Bank guarantees have been issued on behalf of subsidiaries with a value of £51.3m (2017: £nil) and the joint venture with a 
value of £13.9m (2017: £nil).

The Group has given guarantees to third parties in respect of lease liabilities of former subsidiaries within the disposed hotels division. See note 
25 for full disclosure.

In January 2018, the Group announced that it had received a tax audit assessment for €186.8m from the Greek Audit Centre for Large 
Enterprises in respect of 2010 and 2011. In the Directors’ opinion, the assessment contained material errors, a view supported by expert tax 
advice, and was out of all proportion to the size of the Group’s Greek business at the time.

An appeal has been filed with the Administrative Court of Appeal in Athens and we expect our legal case regarding the 2010/11 tax years to be 
heard in the current year. The Directors remain highly confident that the Appeal Court will also find that the assessment is out of all proportion to 
the size of the Group’s Greek business at the time.

In order to enable the Group’s subsidiary to trade normally whilst the appeal process takes place, the Group has entered into a payment scheme 
with the Greek tax authority whereby payments are held on account. The Group continues to pay the monthly instalments for the 2010 and 2011 
assessment, and as at 31 December 2018, had paid £87.5m under this scheme. Of this amount, £41.4m has been recorded as a receivable on 
the balance sheet and the remainder expensed through the income statement (see below). In the event of a successful appeal, recovery of the 
debtor will be through either a repayment or an ability to offset other tax liabilities.

During the fourth quarter of 2018, the Group made progress in understanding the Greek tax authorities’ position on potential tax for years 
subsequent to 2011, through the ongoing tax audit work in respect of these years. The Greek tax authorities have requested, and the Group has 
provided, a significant amount of information. The nature of these enquiries from the tax authorities, refreshed external tax advice received by 
the Group, and our observations of the experience of other operators, have helped the Group understand better the approach being taken by 
the Greek tax authorities in relation to these years. As a result, the Group has recognised a charge of £186.8m, representing the Group’s best 
estimate of the liability for all years from 2010 to 2017. To date £20.3m has been paid by the Group in relation to years subsequent to 2011.

The statutory window in Greece for the tax authorities to conclude their audit work is generally six years from the end of the relevant tax year. 
As such, both the timing and the conclusions of the tax audits for 2012 to 2017, and any associated tax payments, remains uncertain.
33 RELATED PARTY DISCLOSURES
Other than its associates and joint venture, the related parties of the Group are the Executive Directors, Non-executive Directors and members 
of the Executive Committee of the Group.

Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not disclosed 
in this note. Transactions between the Group and its associates and joint venture and other related parties are disclosed below.

During the year, Group companies entered into the following transactions with related parties who are not members of the Group:

Equity investment
– Joint venture1
– Associates2
Loans
– Movement in loan balance with joint venture partner
Dividends received
– Associates3
Sundry expenditure
– Associates4

1.  Equity investment in Sportium Apuestas Deportivas S.A and MGM GVC Interactive LLC.
2.  Equity investment in Asia Gaming Technologies Limited, Satellite Information services (Holdings) Limited and bwin eK Neugsdorf.
3.  Dividend received from Satellite Information Services (Holdings) Limited.
4.  Payments in the normal course of business made to Satellite Information Services (Holdings) Limited and bwin eK Neugsdorf.

2018  
£m

2017  
£m

44.4
20.2

1.8

9.4

79.6

–
–

–

–

2.1

GVC Holdings PLC | Annual Report 2018

153

2018  
£m

2017  
£m

1.8

0.2
0.3

–

0.2
–

33 RELATED PARTY DISCLOSURES CONTINUED
Details of related party outstanding balances

Loan balances outstanding
– Joint venture
Other amounts outstanding
– Associates
– Joint venture

Terms and conditions of transactions with related parties
Sales to, and purchases from, related parties are made at market prices and in the ordinary course of business. Outstanding balances at 
31 December 2018 are unsecured and settlement occurs in cash. For the year ended 31 December 2018, the Group has not raised any provision 
(2017: £nil) for doubtful debts relating to amounts owed by related parties as the payment history has been good. This assessment is undertaken 
each financial year through examining the financial position of the related party and the market in which the related party operates.

Transactions with Directors and key management personnel of the Group
Karl Diacono is the Chief Executive Officer of Fenlex Corporate Services Limited, a corporate service provider incorporated in Malta. During the 
year ended 31 December 2018, Fenlex received £0.1m (2017: £0.1m) from the Group in relation to Company Secretarial and other matters arising 
in Malta.

Peter Isola is a partner at Isolas, a law firm in Gibraltar which charged legal expenses of £nil to the Group (2017: £0.1m).

Lee Feldman received dividends during the year of £0.2m (2016: £0.4m) in respect of his beneficial interest in the Ordinary Share capital of the 
Group. Lee Feldman is the Managing Partner of Twin Lakes Capital, a private equity firm based in New York. During the year ended 31 December 
2018, Twin Lakes Capital received £0.4m (2017: £0.1m) in relation to office services.

Kenneth Alexander received dividends during the year of £0.3m (2016: £0.7m). The wife of Kenneth Alexander received dividends during the year 
of £nil (2017: £0.1m) in respect of her interest in the Ordinary Share capital of the Group.

The remuneration of key management personnel is set out below in aggregate for each of the categories specified in IAS 24 Related Party 
Disclosures. Key management personnel comprise Executive Directors, Non-executive Directors and members of the Executive management 
team. Further information about the remuneration of individual Directors is provided in the Directors’ Remuneration Report.

Short-term employee benefits
Share based payments

Total compensation paid to key management personnel

2018  
£m

11.8
20.8

32.6

2017  
£m

12.4
30.4

42.8

The consolidated financial statements include the financial statements of GVC Holdings PLC and its subsidiaries. The companies listed below are 
those which were part of the Group at 31 December 2018 and therefore the results, cashflows and balance sheets of all subsidiaries listed are 
consolidated into the Group financial statements, furthermore the results of joint ventures and associates are accounted for in accordance with 
the policy set out in note 4.

154

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

33 RELATED PARTY DISCLOSURES CONTINUED
Subsidiaries based in the United Kingdom

Registered address

Company

3rd Floor 
One New Change, 
London, 
United Kingdom, 
EC4M 9AF

GVC Holdings PLC | Annual Report 2018

Arbiter & Weston Limited4, 5
Ladbrokes Coral Group Limited
Bartletts Limited5
Birchgree Limited4
Chequered Racing Limited5
Competition Management Services Co. Limited5
E.F. Politt & Son Limited5
Forestal Land, Timber and Railways Company Limited (The)5
Gable House Estates Limited5
Ganton House Investments Limited
Greatmark Limited5
Hindwain Limited
J. Ward Hill & Company5
Jack Brown (Bookmaker) Limited
Jerusalem Development (Mamilla) Co. Limited5
Jerusalem Development Corporation (Holdings) Limited4,5
Krullind Limited5
Ladbroke & Co., Limited3,4
Ladbroke (Course) Limited5
Ladbroke (Rentals) Limited
Ladbroke City & County Land Company Limited4,5
Ladbroke Corporate Director Limited5
Ladbroke Corporate Secretaries Limited5
Ladbroke Dormant Holding Company Limited3,4
Ladbroke Entertainments Limited3
Ladbroke Group3,4
Ladbroke Group Homes Limited5
Ladbroke Group International5
Ladbroke Group Properties Limited4,5
Ladbroke Land Limited5
Ladbroke Leasing (South East) Limited5
Ladbroke Racing (Reading) Limited5
Ladbroke Racing (South East) Limited5
Ladbroke Retail Parks Limited5
Ladbroke US Investments Limited4
Ladbrokes (CLJEA) Limited5
Ladbrokes (CLJHC) Limited5
Ladbrokes (CLJSW) Limited5
Ladbrokes Betting & Gaming Limited2,3,4
Ladbrokes Contact Centre Limited3,5
Ladbrokes CPCB Limited5
Ladbrokes E-Gaming Limited
Ladbrokes Group Finance plc2
Ladbrokes Group Holdings Limited4,5
Ladbrokes Investments Holdings Limited4
Ladbrokes IT & Shared Services Limited

% equity interest

2018

100.0
100.0
100.0
100.0
100.0
97.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

2017

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

155

% equity interest

2018

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

2017

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
100.0

33 RELATED PARTY DISCLOSURES CONTINUED
Subsidiaries based in the United Kingdom continued

Registered address

Company

Ladbrokes Life Benefits Trustee Limited5
Ladbrokes PT Limited5
Ladbrokes Trustee Company Limited
Maple Court Investments Limited5
Margolis and Ridley Limited4
New Angel Court Limited5
Paddington Casino Limited5
Sabrinet Limited5
Sponsio Limited4
Techno Land Improvements Limited5
Town and County Factors Limited2
Travel Document Service4
Ventmear Limited3,4
Vernons Competitions Company5
Arthur Prince (Turf Accountants) Limited5
Bloxhams Bookmakers Limited5
Brickagent Limited3
CE Acquisition 1 Limited4
Chas Kendall (Turf Accountant) Limited5
Choicebet Limited5
C L Jennings (1995) Limited5
Coral (Holdings) Limited4
Coral (Stoke) Limited5
Coral Estates Limited
Coral Eurobet Limited3
Coral Eurobet Holdings Limited3,4
Coral Group Limited4
Coral Group Trading Limited4
Coral Limited4
Coral Racing Limited2,3,4
Coral Stadia Limited3,4
Forster’s (Bookmakers) Limited5
Gala Coral Nominees Limited5
Gala Coral Pension Trustee Limited5
Gala Coral Properties Limited5
Gala Coral Secretaries Limited5
J G Leisure Limited5
Joe Jennings (1995) Limited5
Joe Jennings Limited5
Lightworld Limited4,5
Reg.Boyle Limited5
Reuben Page Limited4,5
Romford Stadium Limited3
Sports (Bookmakers) Limited5
Vegas Betting Limited5
GVC Marketing (UK) Limited

156

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

33 RELATED PARTY DISCLOSURES CONTINUED
Subsidiaries based in the United Kingdom continued

Registered address

Company

Cashcade Limited
GVC Holdings (UK) Limited1
Interactive Sports Limited
Sporting Odds Limited
Sportingbet (IT Services) Limited
Sportingbet (Management Services) Limited
Sportingbet (Product Services) Limited
Sportingbet Holdings Limited
Sportingbet Limited
Hillford Estates Limited5
London & Leeds Estates Limited5

GVC Administration Services Limited
Rousset Capital Limited
D.& W.Bruce Limited5

Ladbrokes (Northern Ireland) (Holdings) Limited4
Ladbrokes (Northern Ireland) Limited5
North West Bookmakers Limited3
Techno Limited

Moffat Lodge Motor Inn Limited5

Company

Creative Trend Limited
CTL Holdings International Limited4
SRL Holdings International Limited4
Sunrise Resources Limited
Cayman Investments Number 14
International Finance Investment4

Ladbrokes Lottery (Asia) Co. Limited

Ladbrokes ApS

Sponsio Denmark A/S

Balltree (International) Limited5
Bingo Marketing Limited
Coral Interactive (Gibraltar) Limited2,3,4
Gala Coral Interactive (Gibraltar) Limited4,5

5th Floor The Zig Zag Building,  
70 Victoria street,  
London, United Kingdom  
SW1E 6SQ
Bridge House, London Bridge, London, 
SE1 9QR

Suite A, 7th Floor 
City Gate East 
Tollhouse Hill, Nottingham  
Nottinghamshire NG1 5FS
77A Andersonstown Road 
Belfast 
BT11 9AH

35 Great St. Helen’s 
London, United Kingdom 
EC3A 6AP
28 la Porte Precinct 
Grangemouth, FK3 8BG

Subsidiaries based overseas

Registered address

Belmont Chambers 
Road Town 
Tortola 
British Virgin Islands

Ugland House 
Grand Cayman, KY1-1104 
Cayman Islands
13/F, Gloucester Tower  
The Landmark, 15 Queen’s Road  
Central Hong Kong , China
Holbersgade 14, 2tv  
DK-1057, Copenhagen K Denmark
Klosterstraede 23 3tv  
DK-1157, Copenhagen K Denmark
57/63 Line Wall Road 
Gibraltar

GVC Holdings PLC | Annual Report 2018

% equity interest

2018

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
97.5
93.5

100.0
100.0
100.0

100.0
100.0
100.0
84.0

100.0

2017

100.0
–
100.0
100.0
100.0
100.0
100.0
100.0
100.0
–
–

100.0
100.0
–

–
–
–
–

–

% equity interest

2018

100.0
100.0
100.0
100.0
100.0
100.0

100.0

100.0

100.0

100.0
100.0
100.0
100.0

2017

–
–
–
–
–
–

–

–

–

–
–
–
–

157

% equity interest

2018

100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0

100.0

100.0

100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0

100.0

100.0
100.0
100.0
100.0
100.0

60.0

2017

–
–
–
–

–
–
–
–
–
–
–
–
–
–

–

–

–

–
–
–
–

–
–
–
–
–
–

–

–
–
–
–
–

–

33 RELATED PARTY DISCLOSURES CONTINUED
Subsidiaries based overseas continued

Registered address

Company

Inchalla, Alderney 
GY9 3UL, Guernsey
1st Floor, Otter House 
Naas Road 
Dublin 22 
Ireland

Arthur Cox Building 
Earlsfort Terrace 
Dublin 2, Ireland
4th Floor, IFSC House  
Custom House Quay  
Dublin 1, Ireland
Menahem Begin 125 
Tel Aviv, Israel
5 Hacilazon Street 
Ramat Gan, 5252269 
Tel Aviv, Israel
Via Alessandro Marchetti No.105 
Rome 00148, Italy

1st Floor, Liberation House  
Castle Street, St. Helier 
JE1 1GL, Jersey
461-473 Lutwyche Road 
Lutwyche 
Queensland 
QLD 4030 
Australia

47 Esplanade, St Helier 
JE1 0BD, Jersey
13 Castle Street, St Helier 
JE4 5UT, Jersey
Chaussée de Wavre 1100/3 
1160 Auderghem 
Belgium

Cagayan Economic Zone Sta. Ana, Cagayan, 
Philippines
24A 18th Street 
Menlo Park, Pretoria  
0081, South Africa

Gala Interactive (Gibraltar) Limited2,3,4
LC International Limited2,3,4
Ladbrokes Sportsbook Limited Partnership2,3
Exchange Platform Solutions Limited3

Ace Racing Limited5
Dara Properties Limited
Gossamer Limited5
Harney Bookmakers Limited5
Keenan Sport & Leisure Limited5
Ladbroke (Ireland) Limited2,3,4
Ladbroke Leisure (Ireland) Limited2,3
Ladbrokes Payments (Ireland) Limited5
M D Betting Limited5
Gala Coral Interactive (Ireland) Limited5

Ladbroke Services (Ireland) Limited

Gala Interactive (Services) Limited

Ladbrokes Israel Limited1,2

Eurobet Holding SRL4
Eurobet Italia SRL2,4,3
IHF (Jersey) Limited5
Ladbroke (Channel Islands) Limited3

Gaming Investments Pty Limited4
Ladbrokes Digital Australia Pty Limited2,3
Ladbrokes Operations Australia Pty Limited3
LB Australia Holdings Pty Limited4
Panda Gaming Pty Limited
GC Group (Jersey) Limited5

Maple Court Investments (Jersey) Limited5

Ladbroke Belgium S.A.3
Pari Mutuel Management Services S.A.
S.A. Derby N.V.2,3
Tierce Ladbroke S.A.3
NCH Customer Support Services, Inc

Ladbrokes (SA) (Pty) Limited

158

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

33 RELATED PARTY DISCLOSURES CONTINUED
Subsidiaries based overseas continued

Registered address

Company

Ladbrokes Betting and Gaming Spain, S.A.

Ladbrokes Holdco, Inc.4

Castello 82 4 IZQ, 28006 
Madrid, Spain
2711 Centreville Road, Suite 400,  
City of Wilmington  
County of New Castle, De,  
19808, United States
608 Lander Street 
Reno NV 89509 
United States
15 Agion Omologiton, Nicosia, 1080, Cyprus
1565 Carling Avenue, Suite 400, Ottawa, Ontario 
K1Z 8R1
19 boulevard Malesherbes, 75008, Paris, France B.E.S. S.A.S
23rd Floor, Zuelling Building, Makati Avenue, 
Paseo de Roxas, Makati City, 1225, Philippines
25/28 North Wall Quay, Dublin 1, D01 H104, 
Ireland

Stadium Technology Group, LLC3

Bellingrath Enterprises Limited
Canada Limited

InteractiveSports Asia Limited Inc.

Fort Anne Limited1
Garton Admin Services Limited
M.L.B. Limited
Cozy Games Management Limited

GVC Investments Limited1
bwin.party entertainment (NJ) LLC
bwin.party (USA) INC
bwin.party services (NJ) Inc
Cozy Games Pte Limited
Florent Pte Limited
GVC Services (Bulgaria) EOOD

2nd Floor, St Mary’s Court, 20 Hill Street, 
Douglas, IM1 1EU, Isle of Man
32 Athol Street, Douglas, IM1 1JB, Isle of Man
399 Thornall Street, Edison, New Jersey, 08837, 
USA

50 Raffles Place, 32-01 Singapore Land Tower, 
Singapore (048623)

55 Nikola Vaptsarov Blvd, Office Park Expo 
2000, Building Phase 4, Floor 3, Lozenets Area, 
Sofia 1407, Bulgaria
5th Floor, Divyasree Omega, Block – B, Hitec 
City Road, Kondapur, Hyderabad, Andhra 
Pradesh, 500081, India
6th Floor, Divyashree omega, Block-B, Plot No. 
13/E, Survey no.13(part), Kondapur, Hyderabad, 
500081, Andhra Pradesh, India

85 St John Street, Valletta, VLT 1165, Malta
86 St John Street, Valletta, VLT 1165, Malta
87 St John Street, Valletta, VLT 1165, Malta
88 St John Street, Valletta, VLT 1165, Malta
89 St John Street, Valletta, VLT 1165, Malta
90 St John Street, Valletta, VLT 1165, Malta
91 St John Street, Valletta, VLT 1165, Malta
92 St John Street, Valletta, VLT 1165, Malta
Avenida de Fuencarral 44, edificio Tribeca 1, 
modulo B, CP 28108, Alcobendas, Madrid, 
Spain
Bertolt – Brecht – Allee 24, 01309, Dresden, 
Germany
Box 3095, 350 33 Växjö, Sweden

GVC Holdings PLC | Annual Report 2018

IVY Comptech Private Limited

100.0

100.0

IVY BPO Services Private Limited
IVY Software Development Services Private Limited
IVY Foundation Limited
Dominion Entertainment Limited
Gaming VC Corporation Limited
GVC Support Services Limited
Martingale Malta 2 Limited
Scandic Bookmakers Limited
Spread Your Wings Bulgaria Limited
Spread Your Wings Germany Limited
Headlong 2 Limited1
Winner Apuestas S.A.

DSG Deutsche Sportwelt GmbH

Webdollar Sweden AB

100.0
99.9
100.0
100.0
99.0
99.0
99.0
99.0
100.0
100.0
100.0
10.0

100.0

100.0

100.0
99.9
100.0
100.0
99.0
99.0
99.0
99.0
100.0
100.0
100.0
10.0

100.0

100.0

% equity interest

2018

100.0

100.0

79.0

100.0
100.0

100.0
100.0

100.0
100.0
100.0
100.0

100.0
90.0
100.0
100.0
100.0
100.0
100.0

2017

–

–

–

100.0
100.0

100.0
100.0

100.0
100.0
100.0
100.0

100.0
90.0
100.0
100.0
100.0
100.0
100.0

159

% equity interest

2018

50.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0

100.0

100.0

100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0

100.0

100.0

2017

50.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0

100.0

100.0

100.0
100.0
100.0
–

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0

100.0

100.0

33 RELATED PARTY DISCLOSURES CONTINUED
Subsidiaries based overseas continued

Registered address

Breitscheidstr. 20, D-02727 Neugersdorf, 
Germany
c/o Kilpatrick Townsend & Stockton Advokat KB, 
Box 5421, 114 84 Stockholm, Sweden
c/o The Corporation Trust Company, 1209 
Orange Street, County of New Castle, 
Wilmington, Delaware, 19801, USA
Calle Amador de los Ríos n°1, 6 planta, 28010 
Madrid, Spain
Calle Bolivar, N° 1321 7°A, Posadas, Provincia de 
Misiones, República de Argentina
Calle Josep Plá, número 2, planta 5ªD, Edificio 
Torre Diagonal Litoral, 08019, Barcelona
Century House, 12 Victoria Street, Alderney, GY9 
3UF, Channel Islands
Clarendon House, 2 Church Street, Hamilton HM 
1, Bermuda

Emancipatie Boulevard Dominico F. “Don” 
Martina 29, Curaçao

FDICIC Building, Lower Factory Road, St. John’s, 
Antigua
Fruebjergvej 3, Copenhagen, 2100, Denmark
Inchalla, Le val, Alderney, GY9 3UL, Channel 
Islands
Jayla Place, Wickhams Cay 1, Road Town, 
Tortola, British Virgin Islands
Lagoas Park, Edificio 11, Piso 0 Sul, 2740-244, 
Porto Salvo, Portugal
Marxergasse 1b, 1030 Vienna, Austria

Moskovská 13, Bratislava, 81108, Slovakia
Nevada Registered Agent Address: 2215-B 
Renaissance Drive Las Vegas, NV 89119
Office 2, Melfar Buildings, C. De Brocktorff 
Street, Msida, MSD 1421, Malta

Oficina nr.201-2015, edeficio@3, ruta 8, km. 
17,500, Uruguay
Palm Grove House, P.O. Box 438, Road Town, 
Tortola, British Virgin Islands
Quay House South Esplanade St Peter Port 
GUERNSEY GY1 4EJ, PO Box 132
Quay House, South Esplanade, St. Peter Port, 
GY1 4EJ, Guernsey

Company

bwin E.K. Neugsdorf

bwin.party Games AB

GVC Finance LLC1

bwin Interactive Marketing Espana S.L.

bwin Argentina S.A.

Javari Marketing Consultancy Services S.L.

Interactive Sports (C.I.) Limited 

PartyGaming Finance Limited
PartyGaming IA Limited
First Slip N.V
GVC Services BV
Intera N.V
Luther Properties N.V
Green Sand Limited

Interactive Sports (Denmark) ApS
ElectraWorks (Alderney) Limited

Westman Holdings Limited

Infield – Servicos de Consultoria Marketing Unipessoal LDA.

bwin.party services (Austria) GmbH
Websports Entertainment Marketing Services GmbH
VTD Media1
bwin.party entertainment (PA) INC

bwin.party services (Malta) Limited
bwin.party holding Malta Limited
bwin.party International Malta Limited
ElectraWorks (Malta) PLC
ElectraWorks (France) Limited
ElectraWorks (Kiel) Limited
Kaiane Services Limited
Gomifer S.A.

Portman Road Limited

Corvee Limited

Longfrie Limited

160

FINANCIAL STATEMENTS CONTINUED

NOTES TO THE CONSOLIDATED  
FINANCIAL STATEMENTS CONTINUED

 for the year ended 31 December 2018

33 RELATED PARTY DISCLOSURES CONTINUED
Subsidiaries based overseas continued

Registered address

Company

Sea Meadow House, Blackburne Highway, Road 
Town, Tortola, British Virgin Islands, PO BOX 116

Suite 4, Constantia House, Steenberg Office 
Park, Constantia, 7800, South Africa

Suite 6, Atlantic Suites, Europort Avenue, 
Gibraltar

Vake District, Kavtaradze Str., No 5, Entrance 2, 
Floor 2, Office Space No 2, Tbilisi, Georgia
Via Gaetano Previati 9, 20149, Milan, Italy

Cream Legbar Limited
Wavecrest Providers Limited
SBT Software Operations (SA) (Pty)
Main Street 1013 Pty Limited
GVC Holdings (Gibraltar) Limited1
GVC Corporate Services Limited
bwin.party services (Gibraltar) Limited
bwin.party holdings Limited
ElectraGames Limited
ElectraWorks Limited
IGM Domain Name Services Limited
InterTrader Limited
ISG (Gibraltar) Limited
Greyjoy Limited
Party Ventures Limited
WIN (Gibraltar) Limited
GVC Services Limited
Claymore Interactive Entertainment Holdings Limited
MARS LLC

bwin Italia S.R.L.
bwin European Markets Holding SpA

1.  Company that is directly owned by GVC Holdings PLC.
2.  Company that forms part of the Group as at 31 December 2018 and which, principally affected the Group’s reported results for the year.
3.  Trading entity engaged in activity associated with betting and gaming.
4.  Holding company.
5.  Dormant company.

Joint ventures

Registered address

Company

Boulevard Luis Donaldo Colosio SA-1 Mineral de 
la, Reforma, Hidalgo, Mexico

Corregimiento de San Francisco, Calle 50 y 73 
Este, Ciudad de Panama, Spain

Digital Gaming Mexico S.A.P.I.*

Sportium Apuestas Panama*

Ctra. de Castellar 298, 08226, Terrassa  
Barcelona, Spain

c/ Sena 2, 08174, Sant Cugat del Valles 
Barcelona, Spain

Santa Maria, Magdalena 10-12,  
28016, Madrid, Spain

Calle Jaime Ferrán Número 5, Entresuelo 
Derecha, 50014 Zaragoza

Poligono Industrial ASIPO, Calle B, Parcela 45 B, 
Asturias, Spain

C/ Garcia Morato, número 1, 35212 Telde,  
Las Palmas De Gran Canaria, Spain

Cirsa Digital S.A.U.*

Sportium Apostes Catalunya S.A.U.*

Sportium Apuestas Deportivas, S.A.
Sportium Apuestas Castilla La Mancha S.L.U.*

Sportium Apuestas Aragon, S.L.U.*

Sportium Apuestas Asturias S.A.U.*

Sportium Apuestas Canarias S.L.U.*

GVC Holdings PLC | Annual Report 2018

% equity interest

2018

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
94.0
100.0
100.0
51.0

100.0
100.0

2017

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
94.0
100.0
100.0
–

100.0
100.0

% equity interest

2018

35.0

40.0

50.0

50.0

50.0
50.0

50.0

50.0

50.0

2017

–

–

–

–

–
–

–

–

–

161

% equity interest

2018

50.0

50.0

50.0

50.0

50.0

50.0
50.0

50.0

2017

–

–

–

–

–

–
–

–

% equity interest

2018

49.0
49.0
49.0
66.6
36.3
66.6
23.4

2017

–
–
–
–
–
–
–

33 RELATED PARTY DISCLOSURES CONTINUED
Joint ventures continued

Registered address

Company

c/ Don Pedro s.n. 
36980 El Grove, Isla de La Toja, 
Pontevedra, Spain

Sportium Apuestas Galicia, S.L.U*

Parque Tecnologico de Paterna, Paterna, Valencia Sportium Apuestas Levante, S.A.U.*

Avda. Candido Lobera 5, Atico 3ª, Melilla, Spain Sportium Apuestas Melilla S.L.U.*

Barañain, N° 27 – 1° A 
31008 Pamplona, Navarra, Spain

Pol. Ind. El Nevero 
c/ Nevero Doce 
parcela 21, 06006, Badajoz, Spain

Sportium Apuestas Navarra S.A.U*

Sportium Apuestas Oeste S.A.U.*

Polígono Ind. Cantabria, c/ Las Balsas 20,  
26009 Logroño, La Rioja, Spain

Corporation Service Company, 251 Little Falls 
Drive, Wilmington, Delaware 19808

Sportium Zona Norte S.A.U.*
MGM GVC Interactive LLC

MGM GVC Interactive LLC

*  Subsidiary of Sportium Apuestas Deportivas, S.A.

Other associates

Registered address

Company

China

United Kingdom

Asia Gaming Technologies (Beijing) Co., Ltd1
Asia Gaming Technologies (Tianjin) Co., Ltd1
Asia Gaming Technologies Limited
49’s Limited
Games For Good Causes PLC
Lucky Choice Limited2
Satellite Information Services (Holdings) Limited

1.  Subsidiary of Asia Gaming Technologies Limited.
2.  GVC Holdings PLC hold 66.6% of the equity of the investment. The associate is not consolidated in the Group financial statements on the basis that the Group does not exercise 

management control over the associate.
34 NON-CONTROLLING INTERESTS
Non-controlling interests includes a 10% holding in bwin.party (NJ) LLC entertainment, a company incorporated in the United States and a 51% 
holding in Mars LLC a company incorporated in Georgia.

The profit attributable to non-controlling interests was £6.1m (2017: £0.2m loss attributable).

The balance of retained earnings attributable to non-controlling interest is disclosed in the table below:

As at January 2017

Loss attributable to non-controlling interests

As at 31 December 2017

Profit attributable to non-controlling interests

Acquired through business combinations

Payment of dividends

As at 31 December 2018

Total  
£m

(1.3)

(0.2)
(1.5)

6.1

35.0

(1.4)

38.2

35 SUBSEQUENT EVENTS
The Group have evaluated subsequent events for the period from 31 December 2018 to the date of signing these financial statements and deem 
there to have been no material subsequent events during that period.

162

COMPANY FINANCIAL STATEMENTS

COMPANY BALANCE SHEET

for the year ended 31 December 2018

AT 31 DECEMBER

Assets
Non-current assets
Investments

Current assets
Trade and other receivables
Derivative financial assets
Cash and cash equivalents

Total assets

Liabilities
Current liabilities
Trade and other payables
Interest bearing loans and borrowings

Net current assets/(liabilities) 

Non-current liabilities
Interest bearing loans and borrowings
Other financial liabilities

Net assets

Shareholders’ equity
Called up share capital
Share premium account
Merger reserve
Retained earnings

Total shareholders’ equity

Note

Re-presented
2017 
£m

Re-presented
2016
£m

2018 
£m

6

7
10

8
9

9
10

12

1,638.6

1,244.9

1,232.6

3,934.2
43.3
4.8

3,982.3

5,620.9

(652.5)
(6.2)

(658.7)

3,323.6

(1,689.2)
(22.5)

(1,711.7)

3,250.5

4.8
1,196.5
2,527.4
(478.2)

3,250.5

265.2
–
38.3

303.5

109.1
22.3
84.0

215.4

1,548.4

1,448.0

(427.2)
(0.2)

(427.4)

(123.9)

(262.3)
(10.7)

(273.0)

848.0

2.3
1,170.4
34.5
(359.2)

848.0

(151.0)
(343.9)

(494.9)

(279.5)

–
–

–

953.1

2.2
1,129.0
34.5
(212.6)

953.1

The Company generated a profit for the year of £19.0m (2017: loss of £47.7m).

The notes on pages 164 to 168 are an integral part of these financial statements.

The financial statements on pages 162 to 168 were approved by the Board of Directors on 5 March 2019 and signed on its behalf by

KJ Alexander 
Chief Executive Officer 

P Bowtell
Chief Financial Officer

GVC Holdings PLC | Annual Report 2018

 
 
COMPANY STATEMENT  
OF CHANGES OF EQUITY

At January 2017 (re-presented)

Loss for the year

Total comprehensive expense
Share options exercised
Share based payments charge
Equity dividends

At 31 December 2017 (re-presented)

Profit for the year

Total comprehensive expense
Issue of shares
Share options exercised
Share based payments charge
Equity dividends

At 31 December 2018

Called 
up share 
capital
 £m

2.2

–

–
0.1
–
–

2.3

–

–
2.4
0.1
–
–

4.8

Share  
premium 
account 
£m

1,129.0

Merger 
Reserve 
account
£m

34.5

–

–
41.4
–
–

1,170.4

–

–
–
26.1
–
–

1,196.5

–

–
–
–
–

34.5

–

–
2,492.9
–
–
–

2,527.4

Retained 
earnings 
£m

(212.6)

(47.7)

(47.7)
–
21.1
(120.0)

(359.2)

19.0

19.0
–
–
0.8
(138.8)

(478.2)

163

Total 
£m

953.1

(47.7)

(47.7)
41.5
21.1
(120.0)

848.0

19.0

19.0
2,495.3
26.2
0.8
(138.8)

3,250.5

164

COMPANY FINANCIAL STATEMENTS CONTINUED

NOTES TO THE COMPANY  
FINANCIAL STATEMENTS

for the year ended 31 December 2018

1 GENERAL INFORMATION
GVC Holdings PLC (“the Company”) is a limited company incorporated and domiciled in the Isle of Man. The address of its registered office and 
principal place of business is disclosed in the Directors’ report.

The financial statements of the Company for the year ended 31 December 2018 were authorised for issue in accordance with a resolution of the 
Directors on 5 March 2019.

The parent Company profit for the year was £19.0m (2017: loss of £47.7m).

The Company has taken advantage of the exemption from preparing a cash flow statement under paragraph 8(g) of the disclosure exemptions 
from EU-adopted IFRS for qualifying entities included in Financial Reporting Standard 101 Reduced Disclosure Framework (FRS 101). The GVC 
Holdings PLC consolidated financial statements for the year ended 31 December 2018 contain a consolidated statement of cash flows.

The Company is exempt under paragraph 8(k) of the disclosure exemptions from EU-adopted IFRS included in FRS 101 for qualifying entities 
from disclosing related party transactions with entities that form part of the GVC Holdings PLC group of which GVC Holdings PLC is the ultimate 
parent undertaking.

The Company’s financial statements are presented in Pounds Sterling (£), which is also the Company’s functional currency, and all values 
are rounded to the nearest million (£m) except when otherwise indicated. The Company’s financial statements are individual entity financial 
statements. During the period the Company changed its function and presentational currency from Euro to GBP. For further information on the 
re-presentation of the financial statements please refer to note 3 of the Group accounts.
2 BASIS OF PREPARATION
These financial statements were prepared in accordance with FRS101 and Companies Act 2006. The financial statements are prepared on a 
going concern basis under the historical cost convention except for certain financial liabilities measured at fair value. 

The accounting policies which follow in note 3 set out those policies which apply in preparing the financial statements for the year ended 
31 December 2018 and have been applied consistently to all years presented. 

The Company has taken advantage of the following disclosure exemptions under FRS101 in respect of

(a)  IFRS3 Business Combinations;

(b) the requirements of IFRS7 Financial Instruments: Disclosures;

(c)  IFRS13 Fair Value Measurement;

(d) Share based payments;

(e)  Intra-Group-related party transactions;

(f)   Related party transactions.

Income statement

For details of audit fees, see note 7 of the consolidated financial statements.

As permitted by the Companies Act 2006, the income statement and the statement of comprehensive income of the parent Company have not 
been separately presented in these financial statements.
3 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 
Investments 
Investments held as fixed assets are stated at cost less provision for impairment.

The Company assesses these investments for impairment wherever events or changes in circumstances indicate that the carrying value of an 
investment may not be recoverable. If any such indication of impairment exists, the Company makes an estimate of the recoverable amount. If the 
recoverable amount is less than the value of the investment, the investment is considered to be impaired and is written down to its recoverable 
amount. An impairment loss is recognised immediately in the profit and loss account.

Cash and cash equivalents
Cash and short-term deposits in the balance sheet consist of cash at banks and in hand, short-term deposits with an original maturity of less than 
three months.

Financial assets
Financial assets are recognised when the Company becomes party to the contracts that give rise to them.

The Company classifies financial assets at inception as either financial assets at fair value or loans and receivables. On initial recognition, loans 
and receivables are measured at fair value. Financial assets at fair value comprise guarantees provided to the Company. Financial assets at fair 
value through profit or loss are measured initially at fair value, with transaction costs taken directly to income statement. Subsequently, the fair 
values are remeasured and gains and losses from changes therein are recognised in the income statement. 

GVC Holdings PLC | Annual Report 2018

165

3 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Financial assets continued
Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. On initial 
recognition, loans and receivables are measured at fair value plus directly attributable transaction costs. Subsequently, such assets are measured 
at amortised cost, using the effective interest (EIR) method, less any allowance for impairment.

Financial liabilities
Financial liabilities comprise guarantees given to third parties and contingent consideration. On initial recognition, financial liabilities are measured 
at fair value plus transaction costs where they are not categorised as financial liabilities at fair value through profit or loss. Financial liabilities at fair 
value through profit or loss are measured initially at fair value, with transaction costs taken directly to the income statement. Subsequently, the fair 
values are remeasured and gains and losses from changes therein are recognised in the income statement.

Derecognition of financial assets and liabilities 

Financial assets are derecognised when the right to receive cash flows from the assets has expired or when the Company has transferred its 
contractual right to receive the cash flows from the financial assets or has assumed an obligation to pay the received cash flows in full without 
material delay to a third party, and either:
 ≠ substantially all the risks and rewards of ownership have been transferred; or
 ≠ substantially all the risks and rewards have neither been retained nor transferred but control is not retained.

Financial liabilities are derecognised when the obligation is discharged, cancelled or expires.

Current and deferred income tax
The tax expense for the period comprises current and deferred tax. Tax is recognised in the income statement, except to the extent that it 
relates to items recognised in other comprehensive income or directly in shareholders’ funds. In this case, the tax is also recognised in other 
comprehensive income or directly in shareholders’ funds, respectively. 

The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the balance sheet date in the 
countries where the Company operates and generates taxable income. Management periodically evaluates positions taken in tax returns with 
respect to situations in which applicable tax regulation is subject to interpretation. It establishes provisions where appropriate on the basis of 
amounts expected to be paid to the tax authorities.

Deferred income tax is recognised on temporary differences arising between the tax bases of assets and liabilities and their carrying amounts in 
the financial statements. However, deferred tax liabilities are not recognised if they arise from the initial recognition of goodwill; or arise from initial 
recognition of an asset or liability in a transaction other than a business combination that at the time of the transaction affects neither accounting 
nor taxable profit or loss.

Deferred income tax is recognised using the tax rates (and laws) that have been enacted or substantially enacted by the balance sheet date and 
are expected to apply then the related deferred income tax asset is realised or the deferred income tax liability is settled. Deferred tax assets are 
only recognised to the extent it is probable that there will be suitable taxable profits from which they can be recovered.

Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when the deferred income taxes assets and liabilities relate to income taxes levied by the same taxation authority on either the 
same taxable entity or different taxable entities where there is an intention to settle the balances on a net basis. Deferred tax balances are 
not discounted. 

Foreign currency translation
The presentation and functional currency of the Company is Pounds Sterling (£).

Transactions in foreign currencies are initially recorded in Pounds Sterling (£) at the foreign currency rate ruling at the date of the transaction. 
Monetary assets and liabilities denominated in foreign currencies are retranslated into Pounds Sterling (£) at the rates of exchange ruling at the 
balance sheet date (the closing rate).

Foreign currency translation
All foreign currency translation differences are taken to the income statement with the exception of differences on foreign currency borrowings 
that provide a post-tax hedge against a net investment in a foreign entity. These are taken directly to equity until the disposal of the net 
investment, at which time they are recognised in the income statement. Tax charges and credits attributable to exchange differences on those 
borrowings are also dealt with in equity.

Non-monetary items that are measured in terms of historical cost in a foreign currency are translated using the exchange rate at the date of the 
initial transaction. Non-monetary items measured at fair value in a foreign currency are translated using the exchange rate at the date when the 
fair value was determined.

Dividends
Final dividends proposed by the Board of Directors and unpaid at the year end are not recognised in the financial statements until they have been 
approved by shareholders at the Annual General Meeting. Interim dividends are recognised when paid.

Equity instruments
Equity instruments issued by the Company are recorded at the proceeds received net of direct issue costs.

166

COMPANY FINANCIAL STATEMENTS CONTINUED

NOTES TO THE COMPANY  
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2018

3 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Share based payments
The cost of equity settled transactions with employees is measured by reference to the fair value at the date on which they are granted  
(see note 30 of the consolidated financial statements for further details).

The cost of equity settled transactions is recharged to the respective employing entities, with a corresponding increase in equity booked  
within GVC Holdings PLC.
4 JUDGEMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY
The preparation of financial statements requires management to make assumptions, estimates and judgements that affect the amounts reported 
as assets and liabilities as at the balance sheet date and the amounts reported as revenues and expenses during the year. Use of available 
information and application of judgement are inherent in the formation of estimates. Actual results in the future may differ from those reported. 
In this regard, management believes that the accounting policies where judgement is necessarily applied are those that relate to: 

Investment in subsidiaries
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in 
which the estimate is revised. The following estimates are dependent upon assumptions which could change in the next financial year and have a 
material effect on the carrying amounts of assets and liabilities recognised at the balance sheet date.
5 DIVIDENDS

Pence per share

Prior year final dividend paid
Interim dividend paid1
Second interim dividend paid

2018  
pence

15.2
16.0
–

2018  
Shares in 
issue
number

303.7
578.8
–

2017  
Shares in  
issue 
number

293.5
296.6
301.0

2017  
pence

12.5
13.1
14.6

1.  The interim dividend paid in 2018 of 16.0p relates wholly to the 2018 financial year, whereas the interim dividend in 2017 of 13.1p was deferred from the 2016 year.

A second interim dividend of 16.0p (2017: 15.2p) per share, amounting to £93.1m (2017: £46.2m) in respect of the year ended 31 December 2018 
was proposed by the Directors on 5 March 2019. The total amount payable in respect of the second interim dividend is based on the expected 
number of shares in issue on 14 March 2019. The 2018 interim dividend of 16.0p per share (£92.6m) was paid on 10 October 2018. 
6 INVESTMENTS 

Cost and net book value
At 1 January 2017
Additions

At 31 December 2017

Cost and net book value
At 1 January 2018
Additions
Disposals

At 31 December 2018

Subsidiaries and other related entities are listed in note 33 of the consolidated financial statements.

Total  
£m

1,232.6
12.3

1,244.9

1,244.9
467.4
(73.7)

1,638.6

GVC Holdings PLC | Annual Report 2018

167

2017  
£m

264.4
0.4
0.4

265.2

2017  
£m

418.2
9.0

427.2

7 TRADE AND OTHER RECEIVABLES

Amounts due from Group companies
Other debtors
Prepayments

2018  
£m

3,933.2
0.7
0.3

3,934.2

Amounts owed by other Group undertakings are included under amounts falling due within one year as they are repayable on demand, 
unsecured, and accumulate interest in a range between 0% and 5.095%.
8 TRADE AND OTHER PAYABLES

Current
Amounts due to Group companies
Other payables

2018  
£m

651.3
1.2

652.5

Amounts owed to other group undertakings are included under amounts falling due within one year as they are repayable on demand, unsecured, 
and accumulate interest in a range between 0% and 5.095%.
9 INTEREST BEARING LOANS AND BORROWINGS

Current 
Euro denominated loans
USD denominated loans
Sterling denominated loans

Non-current 
Euro denominated loans
USD denominated loans
Sterling denominated loans

2018  
£m

2017  
£m

–
6.2
–

6.2

818.8
609.1
261.3

1,689.2

0.2
–
–

0.2

262.3
–
–

262.3

Upon completion of the Ladbrokes Coral Group plc acquisition the Group repaid existing Ladbrokes Coral Group plc debt of £660.2m, being the 
amount drawn on the existing revolving credit facility and £200m of existing bank loans. As part of the Group’s refinancing three new term loans 
were drawn, in addition to the existing €300m term loan and the new Group revolving credit facility of £550m which allowed up to £495m to be 
drawn as a loan and £55m as letters of credit. All three new term loans have a six-year term, with expiry at the end of March 2024. The £275m 
new term loan attracts interest of LIBOR +3.5%, the €625m new term loan attracts interest of EURIBOR +2.75% (with 0% floor on EURIBOR) 
and the $800m new term loan attracts interest of US$ LIBOR +2.50%. 

As at 31 December 2018 £495.0m of committed bank facilities were undrawn (31 December 2017: £62.2m).

168

COMPANY FINANCIAL STATEMENTS CONTINUED

NOTES TO THE COMPANY  
FINANCIAL STATEMENTS CONTINUED

for the year ended 31 December 2018

10 FINANCIAL INSTRUMENTS 
Financial instruments as at 31 December were as follows:

At 1 January 
Disposed of in the year
Released in the year
Recognised in the year
FX

At 31 December 

2018  
£m

(10.7)
–
–
(11.8)
–

(22.5)

2017  
£m

22.3
(3.3)
(19.7)
(10.7)
0.7

(10.7)

During 2017 two financial instruments were disposed of or released during the period. The first of these arose on 24 March 2015 when GVC 
contracted with Winunited Limited for the day-to-day back office operations of the Winunited business. Under the terms of the agreement, GVC 
obtained a call option to purchase the Winunited assets comprising goodwill, customers, licenses, brands and website. The exercise period 
for the option is in the three months prior to the five year anniversary of 24 March 2015. During 2017 there was no discernible change to the 
inputs into the valuation and accordingly no revaluation was performed prior to the transferral of the asset to assets held for sale as part of the 
announced sale of the Turkish-facing business which was disposed of during the 2017. 

The second option which was released in 2017 related to the Cerberus loan early repayment option. The early repayment option would change 
the profile and size of cash payments and this feature was identified as an embedded derivative. Following the refinancing of the Groups loans in 
February 2017, the repayment option was fully released.

During 2017 the Group entered into a marketing services agreement with its principal offline tournament partner with the purpose of organising 
and promoting series of live poker events under the Partypoker LIVE brand to look to increase traffic to partypoker.com. As part of entering into 
this agreement the Group has entered into a put and call arrangement in respect of the entire issued share capital of the Company set up by its 
offline partner dedicated to this agreement, which is exercisable by the Group or its partner on completion of the five year agreement. There is 
no minimum call price with a maximum ceiling of £136m dependent on the enhancement of EBITDA of the affected poker business and the 
enhancement delivered to shareholders through the enterprise value of the Group. The put option has been valued at £22.5m as at 31 December 
2018 (2017 £10.7m).

Derivative financial assets as at 31 December 2018 were as follows:

At 1 January 
Disposed of in the year
Released in the year
Recognised in the year

At 31 December 

2018  
£m

–
–
–
43.3

43.3

2017  
£m

–
–
–
–

–

As referred to in note 9 the Group took out three new term loans in sterling, euros and US dollars. Upon the completion of the Ladbrokes Coral 
deal and the issuance of the new term loans the group also took out a cross currency swap which exchanged the $800m term loan into €566.4m 
and £75.4m. The cross currency swap has subsequently been treated as a derivative financial instrument and the weakening of the pound during 
2018 has resulted in the closing derivative financial asset being determined at £43.3m.
11 FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES
The financial risk management objectives and policies applied by the Company are in line with those of the Group as disclosed in note 24 to the 
consolidated financial statements.
12 CALLED UP SHARE CAPITAL
Details of the share capital of the Company are given in note 27 of the consolidated financial statements. 
13 RELATED PARTY TRANSACTIONS
The Company has taken advantage of the exemption under paragraph 8(k) of FRS101 not to disclose transactions with fellow wholly-owned 
subsidiaries. See note 33 of the consolidated financial statements for disclosure of remuneration of key management personnel.
14 SUBSEQUENT EVENTS
See note 35 of the Group accounts for disclosure of subsequent events related to the Company. 

GVC Holdings PLC | Annual Report 2018

GLOSSARY

169

GLOSSARY
DEFINITION OF TERMS

DEFINITION OF TERMS

AAMS 

Automated accounts management systems

Adjusted fully diluted  
EPS cents 

Adjusted PBT 

B2B 

B2C 

BI 

Fully diluted earnings per share based on adjusted PBT

Profit before exceptional items, amortisation associated with acquisition, dividends from previously 
sold businesses

Business-to-business

Business-to-consumer

Business intelligence

bwin.party

bwin.party digital entertainment plc

CAGR 

CGUs 

CMS 

Compound annual growth rate

Cash-generating units

Customer marketing services

Constant currency basis

Each month in the prior period re-translated at the current periods exchange rate

Contribution

Revenue less betting taxes, payment service provider fees, software royalties, affiliate commissions, 
revenue share and marketing costs

Contribution margin

Contribution as a percentage of NGR

CRM 

CS 

CSR 

DTR 

Customer relationship management

Customer services

Corporate Social Responsibility

Disclosure and transparency rules

Enlarged Group

GVC Holdings PLC incorporating Ladbrokes Coral Group

EPS 

H2GC 

IA 

IAS 

IFRS

IOT 

KPIs

KYC 

Earnings per share

H2 Gambling Capital – independent providers of gambling market data and estimates

Internal audit and risk management 

International Accounting Standards

International Financial Reporting Standards

Internet of things

Key performance indicators

Know your customer – customer verification tools

Ladbrokes Coral

Ladbrokes Coral Group Plc

LTIP

MIP

Net debt

Long-term incentive plan 

Management incentive plan

Cash and cash equivalents (including amounts recorded as assets in disposal groups classified as held for 
sale), less customer liabilities less interest bearing loans and borrowings

Net Gaming Revenue (“NGR”) Revenue before deducting VAT

NGR YTD

Revenue

Net Gaming Revenue in the year to date

Net Gaming Revenue less VAT (imposed by certain EU jurisdictions on either sports or gaming revenue)

Sports Gross Win Margin

Sports wagers less payouts

Sports Gross Win Margin % Sports Gross Win Margin divided by Sports wagers

Sports Net Gaming Revenue  
(“Sports NGR”)

Sports Gross Win Margin less free bets and promotional bonuses

Underlying EBITDA

Stated pre separately disclosed items and shared based payments

DIVIDEND TIMETABLE

05 March 

Dividend declared

14 March

Ex-dividend date

15 March

Record date

25 April

Payment

FUTURE TRADING UPDATES 
AND FINANCIAL CALENDAR 

5 June

July

AGM

Post close trading update

August

Interim results

October

Q3 trading update

170

COMPANY INFORMATION

CORPORATE INFORMATION

Company name

GVC Holdings PLC 

Company number

4685V

Secretary and registered office

Robert Hoskin 
GVC Holdings PLC 
32 Athol Street 
Douglas 
Isle of Man 
IM1 1JB

Telephone: +350 200 78700
www.gvc-plc.com

Registrar

Computershare Investor Services PLC 
The Pavilions, Bridgwater Road 
Bristol BS99 6ZZ

Telephone: +44 (0)370 702 0127
Email: web.queries@computershare.co.uk

Independent auditors

KPMG LLP

Chartered Accountants 
and Statutory Auditor

15 Canada Square 
London 
E14 5GL

Solicitors

Slaughter & May

Principal UK Bankers

Barclays Bank PLC
The Royal Bank of Scotland plc

Australia

461-473 Lutwyche Road 
Lutwhyche 
Queensland 
Australia

Telephone: +61 7 3350 0777

Belgium

Chaussee de/Steenwag op Waterloo 715/3 
1180 Brussels 
Belgium

Telephone: +322 349 1611

Gibraltar

Suite 6-8, Fifth Floor 
Europort  
Gibraltar

Telephone: +350 200 45375

Israel

Hilazon 5 
Ramat Gan 
Israel

Telephone: +972 3 6324814

Italy

Viale Alessandro 
Marchetti 105 
Roma, 00148 
Italy

Telephone: +39 06 6489 3050

Republic of Ireland

First Floor, Otter House, Naas Road 
Dublin 22 
Republic of Ireland

Telephone: +353 1403 6500

Principal offices UK

Spain

One Stratford Place 
Montfichet Road 
London E20 1EJ

Telephone: +44 (0) 20 3288 7000

Ladbrokes customer enquiries:

Telephone: +44 (0)800 731 4171

Coral customer enquiries:

Telephone: +44 (0)800 440 011

Sportium Apuestas Deportivas SA 
C/Santa Maria Magdalenda, 10-12, 4° 
8016 Madrid 
Spain

Telephone: +34 91 790 00 00

GVC Holdings PLC | Annual Report 2018

www.gvc-plc.com

Design and production by Radley Yeldar | ry.com

Paper: Claro silk

Printed by Pureprint Group. This report has been printed on paper 
which is certified by the Forest Stewardship Council®. The paper 
is Elemental Chlorine Free (ECF) made at a mill with ISO 14001 
environmental management system accreditation. This report was 
produced using the pureprint® environmental print technology, a 
guaranteed, low carbon, low waste, independently audited process 
that reduces the environmental impact of the printing process. 
Printed using vegetable oil based inks by a CarbonNeutral® printer 
certified to ISO 14001 environmental management system and 
registered to EMAS the Eco Management Audit Scheme. 

GVC Holdings PLC www.gvc-plc.com

Registered Office

32 Athol Street  
Douglas  
Isle of Man  
IM1 1JB

Incorporated in the Isle of Man  
under number 4685V