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GVC HOLDINGS PLC | ANNUAL REPORT 2019

FOR THE GOOD OF
ENTERTAINMENT

Annual report 2019

44

Safer gambling

At GVC, everything we do is For the Good of Entertainment. 
We’re the global players whose brands you’ll find in local 
communities, providing responsible sports-betting and 
gaming that makes the world’s biggest live events even 
more memorable.

OVERVIEW

GOVERNANCE

Chairman’s introduction 

02

Chairman’s letter 

Board leadership and company purpose 

Division of responsibilities 

Composition, succession and evaluation 

Nominations Committee report 

Audit Committee report 

Directors’ Remuneration report 

Directors’ report 

Independent Auditor’s report 

68

70

74

76

80

82

88

115

117

    For more information see 

page 45

STRATEGIC REPORT

At a glance 

Chief Executive’s review 

Top stories of 2019 

Marketplace

Regulatory update 

Business model 

Vision and strategy 

KPIs

Proven technology platform 

Business review 

Corporate social responsibility 

CSR Committee Report 

Section 172 statement 

Chief Financial Officer’s review 

Principal risks 

04

06

12

22

24

26

28

29

30

31

42

53

54

56

60

GVC Holdings PLC | Annual Report 2019

 02

Chairman’s Introduction

    For more information see 

page 02

FINANCIAL STATEMENTS

Consolidated income statement 

Consolidated statement of  
comprehensive income 

Consolidated balance sheet 

Consolidated statement of  
changes in equity 

Consolidated statement of cash flows 

Notes to the consolidated  
financial statements 

Company balance sheet 

Company statement of  
changes in equity 

Notes to the Company 
financial statements 

Glossary

Shareholder information 

Corporate information 

124

125

126

127

128

129

178

179

180

184

185

186

 
44

Safer gambling

Read our top 
stories from 2019

we launched the  
GVC GLOBAL FOUNDATION…

    For more information see 

page 12

Established brands, 
global reach and 
local focus…

    For more information see 

page 14

GVC one, CREATING AN 
OPERATING POWERHOUSE…

    For more information see 

page 16

US – a Land 
of opportunity…

    For more information see 

page 18

Transforming 
the customer 
experience…

    For more information see 

page 20

01

“ 2019 was yet 
another highly 
successful year 
for the Group.”

Kenneth Alexander
Chief Executive

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSChairman’s Introduction

Performance highlights
CHAIRMAN’S INTRODUCTION

“ While I have only been with GVC for 
a relatively short period of time, 
it has become immediately clear 
to me that the business really can 
make the claim that it has industry-
leading technology, products, brands, 
marketing capabilities and people, 
underpinned by our determination 
to spearhead the industry’s approach 
to safer gambling.”
J M Barry Gibson
Non-Executive Chairman

02

GVC Holdings PLC | Annual Report 2019

I am delighted to be writing this, my first 
statement, as your Chairman at what is 
a particularly exciting moment in GVC’s 
extraordinary growth story. Having worked 
in a number of companies in the gambling 
sector over many years, GVC is a business 
that I have long admired and whose stellar 
progress I have followed closely. 

A key driver behind this success has been 
the huge contribution of my predecessor 
Lee Feldman, who has played an instrumental 
role in GVC’s transformation from a small 
AIM listed business to a major Main Market, 
premium listed company. On behalf of 
everyone at GVC, I would like to sincerely 
thank Lee for all that he has done in his 
11 years as Chairman.

While I have only been with GVC for a 
relatively short period of time, it has become 
immediately clear to me that the business 
really can make the claim that it has industry-
leading technology, products, brands, 
marketing capabilities and people. It is equally 
clear to me that I am joining at a time when 
there is real momentum across all areas of 
GVC’s operations, as demonstrated by its 
strong operational and financial performance 
in 2019, which has continued into the start of 
the new financial year.

2019 was another year of excellent progress. 
The integration of the Ladbrokes Coral 
businesses is proceeding to plan, and the 
migration of the Ladbrokes, Coral and Gala 
online brands are due to complete by the 
end of the first half of the new financial year. 
In the US, Roar Digital, our joint-venture with 
MGM Resorts, made good progress during 
the year with the highlights being the launch in 
September of the BetMGM app in New Jersey, 
as well as the signing of an exclusive multi-
year partnerships with Buffalo Wild Wings and 
Yahoo Sports.

Safer Gambling and The GVC Foundation 
Every aspect of our performance and 
strategy continues to be underpinned by our 
determination to spearhead the industry’s 
approach to safer gaming.

Our customers are vital to us to ensure the 
long-term sustainability of our business. 
Millions use our products every day and they 
have a right to do so in a safe and enjoyable 
environment. We have a responsibility to them 
and our other stakeholders to protect them 
from harm as far as possible. We recognise 
that while the overwhelming majority of 
customers enjoy our products and services 
safely, it is critical that we do everything in 
our power to protect the small minority of 
customers for whom gambling can become 
a problem. To that end, in January 2019, 
we launched our ‘Changing for the Bettor’ 
programme to minimise gambling-related 
harm while improving our understanding of 
the issues.

OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTS

NGR* 

(£m)

3,655.1

+2%

2018: 3,571.4

Underlying EBITDA* 

(£m)

678.3

-10% (+14% regulation adjusted)

2018: 755.3

Safer Gambling Commitment 
RET investment

 1% UK GGR

by 2022 (10-fold increase)

2018: 0.1%

*    The Group’s proforma results are unaudited and presented 
as if the current Group, post the acquisition of Ladbrokes 
Coral Group plc, had existed since 1 January 2018. 
The results of Crystalbet and Neds are included from 
the dates of acquisition (11 April 2018 and 28 November 
2018 respectively).

This programme also supports a number of 
initiatives including a five-year, multi-million-
pound research project with the Division on 
Addiction, a Harvard Medical School teaching 
hospital; the roll-out of a youth-focused 
education syllabus with GamCare and EPIC 
Risk Management; and the introduction of 
sophisticated online player protection tools.

We also recognise that this is a multi-
faceted problem, and one that requires both 
cross-industry collaboration as well as a 
significant increase in investment. In April, 
we committed to a ten-fold increase in the 
funding of research, education and treatment 
of problem gambling to 1% of our UK gross 
gaming revenue by 2022 (equivalent to £20m), 
a move that was matched by others in our 
industry. We have also agreed with our largest 
industry peers to work together to increase 
safer gambling messages within advertising 
and to share player data in order to improve 
identification of vulnerable customers.

Our collaborative approach through bodies 
including the Senet Group and the Remote 
Gaming Association also helped to deliver 
the pre-watershed “whistle-to-whistle” ban 
on broadcast advertising around sport in 
the UK, which came into effect in August. 
GVC also unilaterally committed to ending 
shirt sponsorships and perimeter board 
advertising at all UK football clubs. We have 
diverted sponsorship and advertising revenue 
to support our partner Children with Cancer 
UK as well as GambleAware.

In September we launched The GVC 
Foundation, which coordinates and supports 
our responsibility initiatives, objectives and 
donations around the world. The Foundation 
builds on the Group’s existing efforts, and 
is focused on making a positive impact on 
the societies and communities in which 
we operate. 

This is an area that is of paramount 
importance to everyone at GVC, and indeed 
to me personally, and we are deeply aware 
that the most responsible operator will be the 
most successful and sustainable operator. 
While we have made huge progress across 
a range of initiatives, we are not complacent 
and recognise that there is more to be done 
both by GVC and the wider industry.

Financial Performance
The Group delivered another strong 
performance in 2019, with NGR up 2%  
(3% in constant currency (“cc”)). Online  
growth continued to be the highlight, with 
NGR growing 13% (14% cc) and growth across 
all our established territories. In UK Retail, 
like-for-like NGR was down 12%, driven by 
the cut in B2 machines maximum stakes to 
£2, but trends in this area remain ahead of 
initial guidance. Underlying proforma EBITDA 
was down 10% and proforma operating 
profit was down 20% as a result of the £2 
FOBT stakes restriction. Excluding regulatory 

change, underlying EBITDA was 14% ahead. 
This enabled us to propose a second interim 
dividend of 17.6p taking the total 2019 
dividend to 35.2p, an increase of 10% on 2018.

Corporate Governance
GVC has evolved into one of the leading 
global operators in our industry and we have 
a duty to ensure that it is sustainable for 
years to come. Your Board is committed to 
overseeing and implementing the highest 
standards of Environmental, Social and 
Governance (“ESG”) behaviours, which are 
entrenched in our values across the Group. 
Your Board comprises individuals with diverse 
backgrounds and experiences, each of whom 
bring a wealth of different perspectives to 
enable us to deliver GVC’s commercial, social 
and financial objectives.

In addition to the change of Chairman,  
there were other additions to the Board  
during the year. Rob Wood was appointed  
in March as a Director and Chief Financial  
Officer, replacing Paul Bowtell. Rob has  
made a fantastic contribution in his first  
year in the role, having previously been  
CFO of the Ladbrokes Coral UK Retail  
business. In December we announced the  
appointment of Jette Nygaard-Andersen  
as an Independent Non-executive Director.  
Jette has more than 20 years’ experience  
in leadership and operational roles in media,  
entertainment and digital businesses, and  
her appointment further extends the breadth 
and depth of the Board’s collective experience 
and international outlook.

Post the year-end, in January, we announced 
our intention to relocate GVC’s place of 
management and control and consequently 
its tax residence from the Isle of Man to 
the UK, and the adoption of new articles of 
association of the Company to facilitate this 
relocation. This was subsequently approved 
by shareholders at an EGM on 6 February. 
In addition to easing the administrative 
constraints of arranging Board and 
shareholder meetings outside of the UK, 
this move is part of our wider commitment 
to operate to the very highest standards of 
governance in all aspects of our operations. 

Finally, none of what has been achieved 
this year would have been possible without 
the dedication, loyalty and hard work of our 
colleagues across the business and around the 
world. We are fortunate to have outstanding 
talent at all levels of GVC, and I would like to 
thank them all for their immense contribution 
to the ongoing success of the Group. 

J M Barry Gibson
Non-executive Chairman 
5 March 2020

03

GVC Holdings PLC | Annual Report 2019AT a Glance

WE ARE A TRULY 
GLOBAL OPERATOR

OUR PURPOSE
To provide the best in class experience where 
people can enjoy gambling responsibly.

VISION & STRATEGY

PROVEN TECHNOLOGY

OUR DIVISIONS

We operate a unique proprietary technology 
platform across all of our product verticals.

Platform availability

TECHNOLOGY ENGINEERS

99.93%
>1,500+
>420 m
>12 bn

Casino spins a year

Sports bets a year

Our strategy is to build further scale 
and international diversification through 
leveraging our proven proprietary technology, 
established brands and high quality 
personnel. In an increasingly competitive  
and regulated industry, we believe scale,  
diversification and a responsible approach 
will enable us to continue to create 
sustainable shareholder value through 
capital and income growth.

“ We believe scale, 
diversification 
and a responsible 
approach will enable 
us to continue to 
create sustainable 
shareholder value 
through capital and 
income growth.” 

Kenneth Alexander
Chief Executive

04

4

3

2

1

2019 NGR
1. Online

2. UK Retail

3. European Retail

4. Other

3 4

2

1

2019 Underlying Ebitda1,2
1. Online

2. UK Retail

3. European Retail

4. Other

59.3%

30.8%

7.9%

1.9%

72.0%

20.1%

8.0%

–0.1%

1.  The Group’s proforma results are unaudited and presented 
as if the current Group, post the acquisition of Ladbrokes 
Coral Group plc, had existed since 1 January 2018. 
The results of Crystalbet and Neds are included from 
the dates of acquisition (11 April 2018 and 28 November 
2018 respectively). 

2.  Excluding corporate post costs and IFRS 16.

    For more information see 

page 32

GVC Holdings PLC | Annual Report 2019 
“  Our online operating model is highly 
effective, delivering a sustainable 
competitive advantage.”
Kenneth Alexander
Chief Executive

GLOBAL SCALE

Our scale and diverse base enables us to 
operate in markets throughout the world.

>50 Licences in >20 jurisdictions

Offices worldwide

Employees & contractors

50+
20+
24,000+ 
24 
33

42
250

FTSE MEMBERSHIP 

GLOBAL BRANDS 

Currencies

Languages

ONLINE MARKET POSITIONS
UK 
GERMANY
ITALY
AUSTRALIA
Georgia

 #1/#2
#2
#1
#3
#1

STRONG BRANDS

We operate a broad portfolio of leading 
brands, tailored to local markets.

ONLINE wagers* 
PROCESSED IN 2019

£11.2 bn

+9%

2018: £10.3bn
* Proforma.

RETAIL MARKET POSITIONS 
(7,000+ GLOBAL OUTLETS)

UK
BELGIUM
ITALY

IRELAND

RETAIL wagers (UK & EUROPE)* 
PROCESSED IN 2019

£4.8 bn

+4%

2018: £4.7bn
* Proforma.

#1
#1
#3

#3

    For more information see 

page 14

05

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSChief Executive’s review

Performance highlights
Chief Executive’s Review

“ 2019 was yet another highly 
successful year for the Group. 
We performed well ahead of 
expectations, which was reflected 
in a number of upgrades to EBITDA 
guidance during the year.” 
Kenneth Alexander
Chief Executive

06

GVC Holdings PLC | Annual Report 2019

2019 was yet another highly successful year 
for the Group. We performed well ahead 
of expectations, which was reflected in a 
number of upgrades to EBITDA guidance 
during the year. In addition to delivering a 
robust underlying financial performance, 
we made positive strategic progress in 
existing and new markets. We remain 
committed to providing our customers with 
an enjoyable, safe and affordable suite of 
products and during the year took further 
significant strides forward in spearheading 
the industry’s approach to safer gaming for 
our many millions of customers. 

Group proforma² net gaming revenue 
(NGR) increased by 2% (+3% on a constant 
currency4 (cc) basis) against proforma 2018 to 
£3,655.1m. Strong NGR growth from Online, 
European Retail and sports in UK Retail offset 
the decline in machines revenue in UK Retail 
which, as anticipated, was impacted by the cut 
in B2 machines maximum stakes to £2. On a 
pre IFRS 16 basis, Group proforma² underlying 
EBITDA5 was £678.3m versus £755.3m 
in 2018, whilst Group proforma² operating 
profit6 was £490.1m versus £610.1m in the 
previous year. Underlying proforma EBITDA5, 
excluding the adverse impact of the Triennial 
Review on UK Retail and incremental Online 
and European Retail taxes8, rose 14%, whilst 
underlying operating profit6 rose 10%. On a 
post IFRS 16 basis, Group underlying EBITDA5 
was £761.1m and underlying operating profit6 
was £520.0m.

On a reported¹ basis, Group underlying profit 
before tax6 was £535.8m (2018: £434.6m), 
and after charging £710.0m of separately 
disclosed items (2018: £453.5m), the loss 
after tax was £140.7m (2018: £56.4m loss). 
A second interim dividend of 17.6p was 
declared making a total for the year of 35.2p, 
an increase of 10% on 2018, in line with the 
Group’s current dividend policy of double-
digit dividend growth. The Group ended the 
period with pre IFRS 16 net debt of £1,822.7m 
(2018: £1,896.6m) representing a net debt 
to EBITDA ratio of 2.7x, slightly better than 
guidance after favourable currency movement 
on non-sterling debt. Net debt post IFRS 16 of 
£2,169.8m represents a leverage ratio of 2.9x.

OVERVIEW  |  STRATEGIC REPORT   |  GOVERNANCE  |  FINANCIAL STATEMENTS

This better than expected performance 
in UK Retail was driven by a number of 
factors: firstly, as part of our plan to offset 
the regulatory headwinds, we continued to 
invest in our estate, with the new Equinox 
gaming cabinets and SSBTs performing 
particularly well; secondly, the importance 
of retail betting shops to our customers, 
communities and indeed the wider Group 
should not be underestimated; and thirdly, 
and most importantly, the dedication and 
professionalism of our retail colleagues 
is an inspiration and continues to deliver 
tangible results in terms of customer 
engagement and loyalty. In light of these 
factors, it is no coincidence that in one of 
the most challenging years ever for the UK 
Retail industry, we have gained market share. 
We now anticipate closing 450 shops as 
a direct result of the Triennial Review, less 
than half of those originally anticipated. 
In recognition of the outstanding efforts, 
loyalty and resilience of our colleagues, 
we will be awarding a one-off bonus of 
£2.5m amongst our front-line colleagues 
in UK Retail. 

European Retail proforma² NGR rose 4% 
(+5% cc), with OTC wagers 6% ahead (+6% 
cc), despite 2018 benefiting from the FIFA 
World Cup. Our operations in Italy delivered 
a strong performance with NGR up 9% cc, 
driven by wagers growth of 10% and virtual 
revenue growth of 17%. The strength of the 
Eurobet brand and omnichannel offering 
has proved its value in a market where 
significant advertising restrictions were 
introduced in 2019. Elsewhere, Belgium 
delivered good underlying progress, albeit 
with some operational challenges in virtual 
leaving revenue flat year on year. Meanwhile, 
revenue in our Irish Retail business was in line 
with 2018.

Online once again delivered the stand-out 
performance, with proforma² NGR growing 
13% (+14% cc) to £2,170.7m. The Group 
achieved double digit proforma² NGR growth 
across all of its core online markets and 
continued to grow share. Online proforma² 
sports NGR was up 16% (+17% cc) despite the 
tough comparison against 2018 which was 
boosted by the FIFA World Cup. Proforma² 
sports wagers grew 9% (+11% cc), despite a 
strong gross win margin at 11.1% (+0.6pp), 
which was largely driven by favourable results. 
Proforma² gaming NGR rose 13% (+13% 
cc), with a strong performance from both 
specialist gaming brands and sports brands. 

GVC has a truly global online footprint with 
licences in 24 territories. This diversification 
provides GVC with a significant competitive 
advantage, and enables us to spread the 
risk and allocate capital and resource to 
those markets with the most attractive 
opportunities. In addition to entering and 
growing in newer markets, the Group 
continues to take share in its more 
established markets. Our proprietary 
technology and products are also major 
differentiating factors, providing the scale 
and efficiencies required to support multiple 
products in multiple markets. Together with 
our strong local presence in core markets, 
GVC is well placed to continue to achieve 
market share gains and support further 
geographic expansion, both organically and 
through mergers & acquisitions (M&A). 

The performance of the Group’s UK Retail 
business was very strong against a backdrop 
of significant regulatory change. Following the 
Triennial Review, the implementation of a 
cut in maximum stakes on B2 machines 
to £2 was introduced on 1 April 2019. As a 
consequence, UK Retail like-for-like9 (“LFL”) 
proforma² NGR declined 12%, with revenue 
from machines down 26% on a LFL9 basis. 
LFL9 over the counter (OTC) wagers were 
7% higher than 2018 reflecting a better than 
expected level of substitution and strong 
self service betting terminals (SSBTs) 
performance resulting in LFL9 sports NGR 
+7%. 

Our strategic 
enablers:

Technology

Our technology underpins  
our entire offer, to provide  
a robust and flexible  
platform to release new  
products and offer the best  
customer experience.

    Read more about our technology  

platform on page 30

Brands and 
marketing

Strong recognition across  
our 24 brands around the  
world, is driven by our  
powerful and efficient  
marketing.

    Read more about our brands  

and marketing on pages 14 to 15

Product

We continue to deliver  
a strong pipeline of new  
products and features  
to provide exciting  
experiences across  
sports and betting.

    Read more about  

our product development  
on page 9

People

We attract and nurture  
the best talent across the  
industry, to create a culture  
where people can realise  
their full potential.

*  

 The Group’s proforma results are unaudited and presented 
as if the current Group, post the acquisition of Ladbrokes 
Coral Group plc, had existed since 1 January 2018. 
The results of Crystalbet and Neds are included from the 
dates of acquisition (11 April 2018 and 28 November 2018 
respectively) and the results of Kalixa are excluded from 
the date of disposal (31 May 2017).

    Read more about our  
commitment to social  
responsibility on  
page 48

07

GVC Holdings PLC | Annual Report 2019Chief Executive’s review Continued

Chief Executive’s Review 
continued

(£m)

online 
Proforma NGR1,2

2,170.7

+13%

2018: 1,915.1

UK Retail 
Proforma NGR/Revenue1

 1,127.8

-15%

2018: 1,328.0

European Retail 
Proforma NGR/revenue1

289.8

+4%

2018: 278.8

(£m)

(£m)

(£m)

Group 
Proforma Underlying EBITDA1,2

678.3

-10% (+14% Regulation adjusted)

(Reported underlying EBITDA post  
IFRS 16 £761.1m) 

2018: 755.3

1.  Proforma.
2.  Pre IFRS 16.

08

Roar Digital – US joint-venture with MGM
Roar Digital, our US JV with MGM 
Resorts, made good progress in 2019. 
The focus during the year was to establish 
the infrastructure, build attractive long-
term partnerships and launch the full GVC 
technology platform initially in New Jersey. 
During the period, we entered into key 
partnerships with Buffalo Wild Wings and 
Yahoo Sports. Buffalo Wild Wings is one of 
the most iconic sports bar and restaurant 
brands in the US, serving over 30 million 
guests per annum in an entertaining sports-
focused environment. The agreement with 
Yahoo Sports represents a significant step 
forward. It is a content-rich digital platform 
with over 60 million monthly unique viewers, 
and is one of the leading fantasy sports 
operators in the US. The launch of the full 
GVC technology platform in New Jersey 
ahead of the NFL season was an important 
development. In Q4, total GGR was 55% ahead 
of 2018 and Digital GGR (68% of total GGR) 
was 137% higher. Roar has secured access 
to 19 states (c50% of the US population), is 
currently live in seven markets and is aiming 
to operate in 11 markets by the end of 2020 
(c20% of the US population). The opportunity 
in the US is significant and Roar now has a 
strong platform in place from which to pursue 
the many opportunities that we see for GVC 
in this market. As with any new business, 
investment is required at the outset and 
during 2019, as the JV invested in promoting 
the BetMGM brand and deploying the GVC 
platform, the Group has recorded a £12.5m 
loss in respect of its share of the JV’s 
2019 result. 

Integration
In January of 2019 we announced an updated 
agreement with Playtech which enabled us 
to accelerate the migration of the Ladbrokes 
Coral online brands onto the GVC platform. 
Coral and Gala have both already been 
successfully migrated, with Ladbrokes to 
follow in the coming months. 

The platform migrations are a key enabler 
to further back office integration and, as 
previously announced, this enables us to 
bring forward £15m of synergies into 2020. 
However, the migration is not simply about 
cost. Operating on our own platform gives 
GVC a significant competitive advantage in 
a number of key areas including delivering 
greater efficiencies, stability, speed to 
market, product development and customer 
propositions. The Group remains on track 
to complete the migration in 2021.

Corporate Activity
The Group disposed of its 50% interest in the 
Spanish JV, Sportium Apuestas Deportivas 
S.A. (“Sportium”) during the year for a net 
£63.8m in cash plus repayment of loans. 
GVC’s interest in Sportium was inherited 
through the acquisition of Ladbrokes Coral 
and the subsequent divestment enables 
the Group to focus on the bwin brand in our 
Spanish speaking markets. 

GVC has a strong track record in M&A 
having integrated acquired operations 
seamlessly and accelerating growth through 
our technology and marketing expertise. 
In particular, the value of local knowledge is 
never underestimated and despite the growth 
in scale of GVC, at heart the group retains 
its entrepreneurial culture. We continue to 
evaluate appropriate opportunities. 

. 

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT   |  GOVERNANCE  |  FINANCIAL STATEMENTS

Strategic Key enablers 
Technology
Ownership of all elements of our technology 
platform is a significant competitive 
advantage. The flexibility and stability of our 
technology platform enables us to release 
new products and features quickly and to 
make rapid changes to the customer user-
journey without frustrating customers with 
downtime. Its scalability means that it has 
the capacity to manage major increases 
in volume at minimal incremental cost, 
and more generally the platform has been 
fundamental in enabling us to execute our 
operational delivery, grow our business and 
deliver tools and initiatives to support safer 
gaming. The migration of both the Ladbrokes 
Coral UK Online businesses and our US JV’s 
Online operations onto GVC technology will 
bring these extensive and clear benefits to the 
wider Group.

Brands and Marketing
The Group now operates 24 brands across 
multiple territories worldwide. Our brands are 
well established with high levels of customer 
recognition, and help to consolidate our 
leading positions in the markets in which 
we operate. Furthermore, our omnichannel 
sports brands (Eurobet, Ladbrokes and 
Coral) drive faster online growth through 
cost effective customer recruitment in our 
retail estates. The enlarged Group now 
has powerful marketing capabilities at its 
disposal, including best in class predictive 
analytics, return on investment diagnostics 
and real time customer relationship 
management tools. Through 2019 we began 
the sharing of ‘best-of-both’ marketing 
execution between the original GVC and 
Ladbrokes Coral businesses with strong initial 
results and we foresee further benefits as the 
businesses continue to come together.

Product 
The Group has continued to deliver a strong 
pipeline of new products and features. 
Our gaming offering contains the ‘best-of-
both’ inhouse and third party developed 
content. This is driving high levels of 
cross-sell from sports into gaming, while 
our leading live casino offering is evolving to 
focus on delivering a more market specific 
experience. The Group’s ability to “develop 
once and deploy multiple times” will be further 
enhanced following the migration of the 
UK online businesses onto the Group’s own 
technology platform.

People
GVC continues to attract and nurture some 
of the best talent in the industry, and through 
acquisition we have added to the strength 
and depth of our teams at all levels of the 
Group. Meanwhile, the growth and success 
of the business has enabled us to offer 
colleagues attractive career progression, 
new opportunities in different divisions 
and to work across a variety of brands. 
As an example, over 150 GVC colleagues 
are now working within the hugely exciting 
environment of Roar Digital, a number having 
relocated to the US. 

A key priority for us is to build our culture to 
support integration success and make GVC 
a great place to work. With that in mind, in 
2019 we held an inaugural global event for all 
our employees, under the banner ‘GVC One’. 
At the event we launched our new employer 
brand ‘For the Good of Entertainment’ 
encapsulating our corporate purpose; to 
deliver exciting gaming experiences in a safe 
and fair environment. Bringing together our 
colleagues from across the globe, ‘GVC One’ 
promoted our responsibility-first culture 
and how doing the right thing is at the heart 
of our business. As part of our employer 
brand, we launched a new careers site, 
www.gvccareers.com

09

GVC Holdings PLC | Annual Report 2019Chief Executive’s review Continued

Chief Executive’s Review 
continued

SportsAid

In 2019 the Group sponsored 50 athletes 
through our continued partnership with 
SportsAid, the UK charity which supports 
athletes at the outset of their careers.

Children with Cancer UK

Having taken the decision to unilaterally 
end all UK football shirt sponsorships in 
2019, we donated the rights we held to 
appear on the shirts of Sunderland AFC 
and Charlton Athletic to our Children with 
Cancer UK.

    For more information visit  

gvc-plc.com/news

10

Safer Gaming and ESG
As a global leader in sports-betting and 
gaming, with over 24,000 employees, the 
Group is developing a leading role on ESG 
and safer gambling issues. The Board level 
Corporate Social Responsibility Committee, 
chaired by Non-Executive Director Virginia 
McDowell, has developed a strategic 
approach comprising the three principal 
pillars of; Responsible Employer, Responsible 
Communities and Safer Gambling. 

Diversity and Inclusion
Throughout 2019 we set about embedding 
this approach across the Group’s operations. 
Our Diversity and Inclusion (“D&I”) strategy, 
now into the second year of a three year 
roadmap, places an emphasis on inclusion 
across the four strands of: recruitment, 
process and policy, people development 
and awareness and education. 

This has already delivered results by, for 
example, increasing the number of women in 
senior management roles. In Q2 we launched 
a multicultural workstream to enable us to 
measure the ethnicity of our employees, 
establish priorities and to create an internal 
multicultural network. Additionally, we 
entered into a partnership with Stonewall, 
the LGBT rights group, to help us create an 
accepting and inclusive workplace for our 
LGBT colleagues. To promote the wellbeing 
of our employees we have introduced a new 
‘Well-me’ programme which focuses on both 
physical and mental health as part of the 
Group’s comprehensive people plan.

Environment
We set a target to reduce our carbon 
footprint by 15% and have been implementing 
measures to help us deliver this objective. 
At the beginning of 2020 we moved the supply 
of electricity to our UK Retail estate to use 
100% renewables. We have also progressed 
the transition of the retail estate to LED 
lighting and have introduced improved video 
conferencing technology to help us reduce 
the number of flights taken by employees. 

Communities and The GVC  
Global Foundation
Following an internal voting process, the 
Ladbrokes Coral Trust announced two long-
term strategic charitable partnerships as part 
of our responsible communities initiative. 
Over the next three years Coral will raise 
money through its betting shops for Prostate 
Cancer UK while Ladbrokes has partnered 
with Children with Cancer UK, to whom we 
donated the shirt sponsorship rights we 
held for the 2019-2020 season for Charlton 
Athletic and Sunderland AFC. We also 
continue to support SportsAid, backing the 
next generation of British athletes, while 
the GVC Community Fund has also begun 
issuing grants to support UK community 
projects from the £2 million fund the 
Group established. 

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT   |  GOVERNANCE  |  FINANCIAL STATEMENTS

This, in part, led to the creation of the Betting 
and Gaming Council (“BGC”) in November 
2019 to act as a single body to represent the 
online and offline industry. Through the BGC, 
major operators launched five core Safer 
Gambling Commitments, supported by a 
detailed action plan. 

These efforts were further advanced 
in January 2020, when the Gambling 
Commission announced the establishment 
of three industry working groups to tackle 
key challenges as part of a drive to make 
gambling safer. GVC was charged with 
leading the working group responsible for 
developing a code of conduct for VIP and high 
value customer reward schemes and is also 
contributing to the working groups addressing 
safe product design and the use of advertising 
technology. These groups will report back 
findings at the end of March 2020.

Following extensive independent reviews 
of the Group’s ESG policies and practices 
GVC was pleased to be re-admitted to two 
of the major ESG indices, the Dow Jones 
Sustainability Index (“DJSI”) and FTSE4Good. 

 Current Trading & Outlook
(Period 1 January 2020 to 23 February 2020) 
Trading in the year to date was strong with 
Group NGR +5% cc and Online NGR +16% cc, 
both of which have benefitted from strong 
sports margins in the first two months. 
This represents a good start to the year and, 
at this early stage, the Board is confident of 
delivering EBITDA and operating profit in line 
with expectations.

Kenneth Alexander
Chief Executive 
5 March 2020

A summary of our performance in 2019 is shown below:

Group

Reported1

Proforma2

Year ended 31 December
Net gaming revenue (NGR)
Revenue
Gross profit
Underlying EBITDAR5
Underlying EBITDA5
Underlying operating profit6
Underlying profit before tax6
Loss after tax
Diluted EPS (p)
Adjusted diluted EPS7 (p)
Total dividend per share (p)

2018  
£m

2019  
£m

Pre 
IFRS 16 
2019  
£m

Pre 
IFRS 16 
2018  
2019  
£m
£m
3,571.4
3,655.1 3,655.1 2,979.5 3,655.1
3,523.6
3,600.5 3,600.5 2,935.2 3,600.5
2,378.2 2,378.2 2,004.2 2,378.2 2,404.4
864.3
723.7 
755.3
640.8
520.8
610.1
434.6
(56.4)
(12.2)
76.3
32.0

782.7 
761.1
520.0
535.8
(140.7)
(26.4)
64.2
35.2

782.7 
678.3
490.1
522.9
(159.2)
(28.3)
62.3

782.7 
678.3
490.1

Change3

% CC4
2% 3%
2% 3%
(1%)
(9%)
(10%)
(20%)

1.  2019 and 2018 reported results are audited and reflect the acquisition of the Ladbrokes Coral Group plc on 28 March 
2018. The pre IFRS 16 2019 reported results are unaudited and reflect the 2019 audited results adjusted to remove 
the impact of IFRS 16.

2.  The Group’s proforma results for 2019 are unaudited and equal the pre IFRS 16 2019 reported results. The Group’s 

proforma results for 2018 are unaudited and presented as if the current Group, post the acquisition of Ladbrokes Coral 
Group plc, had existed since 1 Jan 2018. The results of Crystalbet and Neds are included from the dates of acquisition 
(11 April 2018 and 28 November 2018 respectively).

3.  2019 (excluding the impact of IFRS 16) change v proforma 2018.
4.  Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2019 

exchange rates.

5.  EBITDAR is defined as earnings before interest, tax, depreciation and amortisation, rent and associated costs, share 
based payments and share of results from Joint Ventures (JV) and associates. EBITDA is defined as EBITDAR after 
charging rent and associated costs. Both EBITDAR and EBITDA are stated pre separately disclosed items. 

6.  Stated pre separately disclosed items.
7.  Adjusted for the impact of separately disclosed items, foreign exchange movements on financial indebtedness and 

losses/gains on derivative financial instruments (see the Separately disclosed items note in the financial statements).

8.  After rebasing the prior year for the adverse EBITDA impact of incremental taxes (UK Remote Gaming Duty (RGD), Irish 
and Italian taxes and Australian Point of Consumption Tax (POCT)) of £56.7m, and adjusting the current year for the 
estimated £118.0m adverse impact of the Triennial Review on UK Retail.

9.  UK Retail numbers are quoted on a LFL basis. During 2019 there was an average of 3,341 shops in the estate, 

compared to an average of 3,524 in 2018.

10.  Excluding horse racing.

11

In September 2019, the Group created The 
GVC Global Foundation (“The Foundation”) 
to better co-ordinate our international ESG 
initiatives and provide oversight for the 
distribution of donations to good causes 
in support of the Group’s broader ESG 
objectives. The Foundation focuses its 
activity on four key areas: safer gambling 
(including research, education and treatment 
and sports integrity); grass roots and 
disability sport; men’s health; and projects 
with a clear link to the local community in our 
major office locations.

Safer Gambling
Delivering a safe and responsible 
gambling experience to our customers is 
fundamental to the long-term sustainability 
of our business. While the vast majority of 
consumers enjoy our products safely, we 
recognise that for some individuals, gambling 
can become a problem and adversely 
impact their lives. It is incumbent on us as a 
responsible operator to do everything we can 
to minimise the potential for harm.

At the beginning of 2019 we launched 
‘Changing for the Bettor’, a comprehensive 
package of measures designed to minimise 
gambling related harm while enhancing our 
collective understanding of problem gambling 
behaviours. We acknowledged that problem 
gambling is a complex issue, it requires a 
multi-faceted approach to address and will 
require continuous evolution. ‘Changing for 
the Bettor’ includes seven key commitments, 
with substantive initiatives attached to each. 
These include a five year, multi-million-
dollar research project with the Division on 
Addiction, a Harvard Medical School teaching 
hospital; the roll-out of a youth-focused 
education syllabus with GamCare and EPIC 
Risk Management and the introduction of 
sophisticated online player protection tools. 

Successful delivery of this comprehensive 
plan to improve standards requires 
investment together with a greater 
understanding as well as a joined-up 
approach by the industry. As such the Group 
announced it would be increasing expenditure 
on research, education and treatment ten-
fold, to 1% of UK GGR. 

This commitment was subsequently matched 
by our four largest UK peers, meaning that 
the five companies will be cumulatively 
investing £100m into research, education 
and treatment over the next four years, with 
annual spend reaching £60m by 2023. 

Building on this financial commitment, and 
the voluntary introduction in August of a 
pre-watershed ‘whistle-to-whistle’ ban on 
broadcast gambling advertising around 
sport in the UK, throughout the past year the 
industry has accepted the challenge of the 
Gambling Commission to collaborate more 
closely together to improve standards. 

GVC Holdings PLC | Annual Report 2019Top stories of 2019

WE LAUNCHED THE 

GVC GLOBAL  
FOUNDATION…

In September 2019 we launched the GVC 
Global Foundation in order to coordinate 
and support delivery of the Group’s CSR 
initiatives, objectives and donations around 
the world. The Foundation is focused on 
four key areas as shown opposite.

As part of its remit, the Foundation has also 
taken on responsibility for administering 
the Group’s existing CSR projects, including 
its £2m community fund as well as 
collaborations with SportsAid, EPIC Risk 
Management, Gordon Moody, the US 
National Council on Problem Gambling and 
the Division on Addiction of Cambridge 
Health Alliance, a Harvard Medical School 
teaching hospital.

GVC Community Fund IN 2019

£2.0 m

The Foundation has also taken on 
responsibility for administering the Group’s 
existing CSR projects, including its £2m 
community fund.

12

 Grass roots, women’s  
and disability sport

regulation research, education and treatment

1.  Responsible gambling, sports integrity and gambling 
2.
3.
4.

 Projects with a clear link to the local  
community in GVC’s major office locations

 Men’s health, with a particular focus  
on mental health

GVC Holdings PLC | Annual Report 2019 
 
OVERVIEW  |  STRATEGIC REPORT   |  GOVERNANCE  |  FINANCIAL STATEMENTS

…TO SUPPORT  
RESPONSIBLE INITIATIVES  
AROUND THE WORLD.

“ Responsibility 
is at the heart 
of our values.” 
Ben Islin
Product manager

Promoting women’s football

The GVC Foundation has launched a 
collaboration with Inter Milan Football 
Club to promote participation in women’s 
football in Italy. Backed by a national 
media campaign, partnered with Gazzetta 
dello Sport, the project is developing a 
football-related talent show for aspiring 
female footballers.

    For more information visit  
gvcglobalfoundation.com

Projects the Foundation is currently engaged 
in include:

 ¡ The GVC Foundation has launched a 

collaboration with Inter Milan Football 
Club to promote participation in women’s 
football in Italy. Backed by a national 
media campaign, partnered with Gazzetta 
dello Sport, the project is developing a 
football-related talent show for aspiring 
female footballers.

 ¡ Harvard Medical School, Division on 
Addiction The Foundation is vesting 
$5.5m into partnership with the Division on 
Addiction over the next five years. GVC will 
provide Harvard faculty at the Division with 
access to anonymised player data across 
a range of its brands, sports betting, and 
gaming products.

 ¡ The research will be broad ranging, 

focusing on a number of areas including, 
but not limited to:

 – Patterns of normal internet 

gambling behaviour

 – Behavioural markers of gambling 
problems among internet players 
generally and on specific betting and 
game types

 – Cross-product analyses
 – Cross-brand analyses
 – The effects of the expansion of gambling 

in new markets

 ¡ German Sports Integrity Forum Together 
with German Bundesliga clubs Borussia 
Dortmund and 1.FC Koeln, and the sports 
integrity platform, the Play Fair Code, the 
GVC Foundation recently launched the 
German Sports Integrity Forum. The aim of 
the Forum is to raise further awareness of 
sports integrity programmes in Germany 
and other German speaking countries.
 ¡ Professional Players Federation The 

Foundation has entered into a partnership 
with the Professional Players Federation 
(the “PPF”), the national organisation 
for the professional player associations 
in the UK, to fund its anti-match-
fixing player education programmes. 
The partnership enables the PPF to support 
the development and delivery of online 
learning and face-to-face education to 
hundreds of sportspeople in sports such 
as football, cricket, rugby union, golf, darts 
and snooker.

GVC Holdings PLC | Annual Report 2019

13

Top stories of 2019 continued

ESTABLISHED 
BRANDS 

GLOBAL REACH  
AND LOCAL FOCUS…

At the heart of GVC’s success is its portfolio 
of more than 20 established brands, 
each with a regional focus and distinct 
localised customer offer. Our brands enjoy 
high levels of customer awareness and 
benefit from loyal customer bases built 
innovative marketing.

Offering such a broad range of popular 
brands provides the Group with a number 
of operational advantages:

 ¡ Well established trusted brands act 

as barriers to entry

 ¡ Operating multiple brands in one market 
provides an opportunity for customers 
to move between our brands

 ¡ Many of our brands have a distinctive 
offer and appeal, specifically tailored 
to local market

 ¡ Omni-channel sports brands (Eurobet, 
Ladbrokes, Coral) drive faster online 
growth through cost effective online  
sign-ups in shop

Foxy Bingo Brand image  
to cut out

BWIN

+21% NGR

One of Europe’s leading 
online betting brands and 
is synonymous with sports. 
It has leading positions in 
several markets including 
Germany, Belgium, France, 
Italy and Spain.

Foxy bingo

+22% NGR

Launched in 2005 and one 
of the most famous brands 
in online bingo, Foxy Bingo 
with sister Foxy Games 
brands enjoyed a stellar 2019, 
having migrated on to the 
GVC technology platform 
while benefitting from the 
expertise of sister brand, Gala 
Bingo, acquired as part of the 
Ladbrokes Coral Group. 

Eurobet.it

+25% NGR

A leader in betting in the 
Italian market in both retail 
and online, Eurobet delivers 
a full range of sports betting, 
casino and games products, 
including virtual racing and  
bet-in-play products. 

UK Online Sports Brands

+12% NGR

Ladbrokes and Coral are 
two of the most historic and 
recognisable names on the UK 
high street, with a combined 
brand history of more than 200 
years. Both brands now offer a 
comprehensive online offer.

14

GVC Holdings PLC | Annual Report 2019

OVERVIEW  |  STRATEGIC REPORT   |  GOVERNANCE  |  FINANCIAL STATEMENTS

In 2019 we continued to outperform 
the market, growing in all of our major 
territories while increasing market share. 
This performance was driven by the 
effectiveness of the GVC online operating 
model, which leverages the Group’s 
leading proprietary technology and product 
development capability, applying central 
marketing expertise alongside local 
operational execution. Combined with 
the benefits of scale and geographic 
diversification, along with the opportunities 
provided by the integration of the 
Ladbrokes Coral business and Roar Digital, 
our sports-betting joint-venture in the US 
with MGM Resorts, the Group is well placed 
to continue to outperform the market and 
make further market share gains.

Our success in individual markets is 
intrinsically linked to our ability to deliver 

…DELIVERED  
RESPONSIBLY

“ We want our 
brands to be the 
most trusted in 
the market.” 
VERONICA BOGDACENCO
CRM Analyst

a safe and fair gaming environment. 
Maintaining a reputation for fairness and 
integrity and strengthening our customer 
focus are all vital to growing our business. 
Our approach to safer gambling ensures that 
we maintain best practice standards across 
the business and minimise the potential 
for harm where ever possible. The Group 
is licensed in more than 20 territories and 
works closely with national regulators to the 
principal objectives to ensure that gambling 
is crime free, fair and open, and children and 
vulnerable people are protected. We commit 
to these objectives across the whole of our 
business wherever we operate.

CrystalBet

+59% NGR

Licensed and operating in the 
Republic of Georgia, Crystalbet 
was acquired by GVC in 2018. 
Now fully integrated on the 
GVC technology platform, it 
has rapidly grown, benefitting 
from a huge expansion in its 
product line-up.

GVC Holdings PLC | Annual Report 2019

15

Top stories of 2019 continued

GVC ONE 

CREATING AN OPERATING 
POWERHOUSE…

Integration on Track

£130 m

The integration of the Ladbrokes Coral 
Group is on track to deliver £130m of exit 
run-ratecost savings and at least £30m 
of capex synergies by 2021.

The migration provides a number of 
tangible benefits:

 ¡ Material cost savings from the 

consolidation reduction in platform 
costs and the consolidation of 
technology suppliers 

 ¡ The ability to share content between brands 
and territories, significantly enhancing the 
portfolio of games offered to customers
 ¡ Reduction in development times and costs 
through the enhancement of the ‘develop 
once, deploy multiple times’ approach

Operational improvements and 
leveraging global scale
By identifying best practice in each business 
and leveraging its greater global scale, 
the Group has been able to optimise its 
operational efficiency while achieving 
significant cost savings when negotiating 
improved terms on new contracts. 

These operational efficiencies included:

 ¡ Deployment of GVC odds-feed into 
the Ladbrokes and Coral brands, 
increasing product range and delivering 
operational synergies

 ¡ Shared trading performance models – 
driving improved risk management and 
increasing margins

 ¡ Implementation of GVC agile approach and 
best practices to Ladbrokes Coral customer 
service, has resulted in reduction in 
customer response times and KYC checks
 ¡ Improvements to operational efficiency for 
digital marketing teams resulting from best 
practice implementation, utilising single 
toolsets and unified processes.

Operating on GVC’s technology platform 
further enhances our “develop once, deploy 
multiple times” approach and unlocks major 
opportunities to share “best-of-both” best 
practice across the Group. The Group remains 
on-track to deliver £130m costs synergies by 
2022 and £30m of capex synergies by 2021, 
in line with guidance.

The Group’s proven track record 
in delivering complex integrations 
while accelerating growth was key 
to the rationale behind the landmark 
acquisition of the Ladbrokes Coral Group. 
Under the leadership of COO Shay Segev, 
the integration team put together a detailed 
model with three guiding principles at 
its core; to ensure maximum efficiencies 
are achieved through the delivery of cost 
savings and the selection of best practice 
operations from each legacy business; to 
avoid adverse impact to ongoing growth 
in the business from the integration 
process, and; to minimise the disruption 
to employees and customers.

In 2019 we were able to make huge progress 
in bringing the businesses together while 
staying true to these core principles.

Technology
At the beginning of the year we reached a new 
long-term strategic agreement with Playtech, 
a key technology supplier to Ladbrokes Coral, 
which paved the way for the migration of 
the Ladbrokes Coral online brands onto the 
GVC platform much earlier than originally 
envisaged. The Coral and Gala brands were 
successfully migrated at the beginning of 
2020, with Ladbrokes set to follow in Q2 to 
complete the migration process. 

16

GVC Holdings PLC | Annual Report 2019

OVERVIEW  |  STRATEGIC REPORT   |  GOVERNANCE  |  FINANCIAL STATEMENTS

A multi-faceted Approach to safety

Our number one priority is to enable 
our customers to enjoy gaming with us 
safely. In 2019 we launched ‘Changing for 
the Bettor’, our safer gambling strategy 
that recognises that problem gambling 
behaviour is a multi-faceted issue that 
needs a multi-layered approach to 
address it. 

    For more information visit  

gvc-plc.com/corporate-responsibility/

…WITH A UNIFIED  
RESPONSIBILITY  
FIRST CULTURE

As important as our technical resources 
and marketing capabilities are, the long-
term success of the business is only 
possible through the commitment and drive 
of our people, pulling together to deliver 
common objectives. 

That is why alongside our systems integration 
we have also been working to integrate 
our global workforce into a unified culture 
with a responsibility-first ethos at its core. 
To underline our purpose as a business, 
we developed a new employer brand that 
sums up our vision ‘GVC – For the Good of 
Entrainment’. We launched this new brand 
at the first annual GVC One event which 
brought together our executive team and 
global workforce into a single location either 
physically or via the use of live broadcasting 
to our satellite locations. At the centre of 
this year’s event was an expo featuring 
our ‘Changing for the Bettor’ safer 
gambling strategy.

“ We’ve come together 
as one company 
with a real sense 
of purpose.” 
Ben Islin
Product manager

GVC Holdings PLC | Annual Report 2019

17

Top stories of 2019 continued

US – A LAND OF 
OPPORTUNITY…

The United States is perhaps the most 
exciting newly regulating sports-betting 
and gaming market in the world, following 
the Supreme Court’s decision to repeal 
legislation that prohibited sports-betting in 
2018. Since that ruling, all states now have 
the ability to regulate both land-based and 
online sports-betting. A growing number of 
states including New Jersey, Pennsylvania, 
Indiana and West Virginia have already 
launched online and retail sports-betting, 
with many more on the way. Estimates for 
the potential size of the overall US market 
range from £5bn to £20bn – in all cases 
making it what would be the largest 
regulated sports-betting market in 
the world.

Largest regulated  
sports-betting market

£20 bn

Estimates for the potential size of the 
overall US market range from £5bn 
to £20bn – in all cases making it what 
would be the largest regulated  
sports-betting market in the world.

18

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT   |  GOVERNANCE  |  FINANCIAL STATEMENTS

“ The us is the 
most exciting 
opportunity in 
online gaming.” 
LUTHER ACHEAMPONG
CUSTOMER INSIGHT ANALYST

…BUILT ON  
INTEGRITY

As in all markets, our number one objective 
is to ensure that our customers can enjoy 
betting and gaming with us in the safest of 
environments. Our online sites offer a suite 
of player protection tools that encourage 
customers to set limits on their spending or 
the time they spend playing and ultimately 
to self-exclude if they need to take a break 
all together. 

In addition, through the US arm of the GVC 
Global Foundation we are also engaged 
with a number of academic institutions 
including Harvard Medical School’s Division 
on Addiction, Seton Hall Law School 
and the University of Nevada Las Vegas. 
Through these bodies we are developing a 
range of programmes from research into the 
issues relating to problem gaming behaviours, 
to the preservation of sports integrity projects 
and academic courses to develop industry 
knowledge. GVC is also a member of US 
National Council on Problem Gambling’s 
President’s Circle and has funded a major 
study into the prevalence of gambling in the 
US and potential problems associated with it.

The Foundation is also a donor to the fund 
to support research on sports wagering, 
which was launched by the US National 
Center for Responsible Gaming. The project 
will competitively award researchers at top 
tier institutions with the resources needed 
to uncover novel insights into what the 
introduction of legalised, regulated sports-
betting means for public health.

US Partnership

30 m

Roar has signed key partnerships with 
Buffalo Wild Wings and Yahoo Sports. 
Buffalo Wild Wings is one of the most 
iconic sports bar and restaurant brands 
in the US, serving over 30 million guests 
each year in an entertaining sports-
focused environment.

Recipe for Success
To take advantage of this exciting 
opportunity, in 2018 GVC and US gaming 
icon MGM Resorts joined forces to create 
Roar Digital, a joint venture owned equally 
between the two groups. Combining GVC’s 
technology platform, sports-betting and 
gaming operational expertise in retail and 
online, with MGM’s iconic brand and market 
access, Roar has all of the attributes to 
take a leading role in the market. Over the 
past year, whilst launching the full GVC 
technology platform in New Jersey, Roar 
has focused on putting all the building 
blocks for success in place. These include:

Brand
Launched September 2019, BetMGM is 
the lead brand, with partypoker being a 
secondary brand focusing on the poker 
market. All sports-betting branding 
nationwide consolidated to BetMGM, 
maximising marketing effectiveness.

Technology
Online, Roar uses GVC’s proven proprietary 
technology platform, while in retail uses the 
Group’s Stadium Technology – already the 
leading platform in Nevada.

Market access
Through MGM’s land-based casinos 
licences and partnership agreements, 
Roar already has the ability to address 
a population of over 150 million people, 
81 million of whom are already in states 
with legalised sports-betting.

Partnerships
Roar has signed key partnerships with 
Buffalo Wild Wings and Yahoo Sports. 
Buffalo Wild Wings is one of the most iconic 
sports bar and restaurant brands in the US, 
serving over 30m guests each year in an 
entertaining sports-focused environment. 
The alliance with Yahoo Sports will embed 
Roar’s offer on the company’s digital 
platform which has over 60m unique users 
a month as well as being one of the leading 
fantasy sports operators in the US. Roar is 
also partnered with a number of the leading 
professional sports leagues including the 
NBA, NHL and MLB.

Operating model
These attributes enables Roar to offer 
a highly efficient operating mode:

 ¡ Proprietary technology + efficient 

marketing + market access = Efficient 
cost model

GVC Holdings PLC | Annual Report 2019

19

Top stories of 2019 continued

A RESPONSIBLE 
APPROACH 

TO REGULATORY CHANGE…

“ Our shops are part of the fabric 
of the high street at the heart 
of our local communities.”
CHARMAINE DALEY
RESOURCING ADVISOR

Retail remains a core element of GVC’s 
operations. In the UK, via the historic 
Ladbrokes and Coral brands, GVC is the 
UK’s largest high street bookmaker, with 
over 3,200 shops employing more than 
16,000 staff at the end of 2019. 

In 2019 the division contributed £1.1bn 
(30.8%) of Group revenue and £207.9m or 
25.7% (£145.8m or 20.1% pre IFRS 16) of 
EBITDA in 2019. This was an outstanding 
performance given the impact of regulatory 
change and reduction of maximum stakes 
on FOBT machines from £100 to £2, which 
came into effect on 1 April 2019. 

Nevertheless, the cut in stakes necessitated 
a fundamental review of our UK Retail 
estate. To help manage this change, we 
deployed a detailed mitigation plan, focused 
on minimising job losses and retaining 
as many of our best people as possible. 
The successful execution of this plan has 
meant that we now expect to close fewer 
shops than we initially anticipated, with 450 
shops expected to close as a result of the 
Triennial Review by the end of Q1 2020. 

Throughout the year we have continued to 
invest in new product, updating both our 
front of house and back office systems. 
This has seen us introduce Omnia, our new, 
optimised till system, which is now in all Coral 
shops and is rolling out in Ladbrokes. On the 
shop floor, we have introduced our next 
generation of Self Service Betting Terminals 
(“SSBTS”) complementing Equinox, our 
gaming machines rolled out in 2018, that offer 
the most attractive gaming content in the 
industry, with a focus on slots.

Retail Investment

+9,000

By the end of 2020 we will have rolled 
out more than 9,000 new betstations 
throughout our UK retail estate.

20

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT   |  GOVERNANCE  |  FINANCIAL STATEMENTS

…WHILE TRANSFORMING THE  
CUSTOMER EXPERIENCE

As well as investing in our technology and 
infrastructure, just as importantly we have 
been looking at how we can update the 
whole customer experience through the 
development of what we call, ‘the shop of 
the future’. In December we opened our new 
concept stores, in London’s Warren Street 
(Coral) and Birmingham’s Stephenson Street 
(Ladbrokes) opposite New Street Station both 
of which look unlike any other high street 
bookmakers ever seen before. 

Featuring new signage, soft furnishings and 
artwork, the atmosphere is more reminiscent 
of a coffee shop than a traditional bookies. 
A revised counter area and new layout enable 
customers to take a break, while free phone 
charging, Wi-Fi and coffee are provided, 
transforming the ambience. Within the shop 
we have begun trialling a range of innovations 
creating a more digitalised experience in 
retail including new customer touchscreens 
providing pricing and integrated content 
from the Racing Post. We are also looking 
at how we can utilise facial recognition to 
assist in player behaviour tracking and ensure 
all of customers bet safely. In the coming 
months we will be reviewing the response of 
customers before deciding on next steps for 
further rollout.

We firmly believe that only by innovating and 
updating our shops will we ensure they remain 
at the forefront of our market leading omni-
channel customer journey in the UK, offering 
players a seamless transition between online 
and retail. Retail has been a catalyst in the 
successful growth of the Ladbrokes and Coral 
online businesses and the shop of the future 
represents a step towards the omni-channel 
relationship deepening.

21

GVC Holdings PLC | Annual Report 2019Marketplace

THE INDUSTRY IN WHICH WE OPERATE

GVC operates 
multiple brands 
in the highly 
competitive global 
gaming and sports 
betting sector, 
in both the retail 
and online worlds.

22

ONLINE EUROPE 

Geographically the Online European 
market is the largest at 51% of the total 
online global market in 2019 which grew 
year-on-year at 11%. GVC Group’s Online 
proforma NGR in Europe represents over 
75% of total Group Online in 2019. The next 
largest market is the unregulated Asia 
market which represents 30% of the global 
total followed by North America (11%), 
Oceania (5%), Latin America (1%), and 
Africa (1%). GVC also has online operations 
in Australia, Brazil and the US. 

51%

Europe makes up more than half of the 
global online gaming market. 

4 5 6

3

2

1

1. Europe 

2. Asia/Middle East

3. North America 

4. Oceania 

5.  Latin America & the Caribbean

6. Africa 

51%

30%

11%

5%

1%  

1%

GLOBAL ONLINE GROWTH

GVC operates in the global online gaming 
market which is estimated to be worth 
c£43bn in 2019. Over the past ten years 
the global online gaming grew at 10% 
CAGR and the market growth from 2018 
to 2019 was also 10%.

 10%

The global online market grew at 10% 
CAGR over the last 10 years.

£bn

50

45

40

35

30

25

20

15

10

5

0

43.8

39.8

36.5

32.9

29.7

26.9

23.9

22.0

19.8

18.8

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019E

GVC Holdings PLC | Annual Report 2019 
 
RETAIL

Key retail countries GVC operates in 
includes the UK, Italy, Belgium and 
Republic of Ireland (ROI).

The UK Retail market (excluding lotteries) 
is estimated to be worth £5bn of GGR in 
2019. Over the last 10 years the market 
has remained flat with growth in machines 
offset by the decline in betting. The UK 
Retail betting sector is dominated by four 
operators which account for over 85% of 
all betting shops. GVC Group operates via 
the two brands Ladbrokes and Coral and is 
the number one operator.

The Italian betting retail market is 
estimated to be worth £1bn of GGR in 
2019. GVC operates via the Eurobet brand 
as the third largest operator in the market.

The Belgium and ROI betting market 
is much smaller estimated to be worth 
£0.4bn and £0.2bn respectively in 2019. 
GVC operates in Belgium and ROI via 
the Ladbrokes brand and is the largest 
operator in Belgium and third largest 
in ROI. 

over 85%

Four operators account for over 85% 
of all UK betting shops.

t
e
k
r
a
M

l

n
b
£
–
e
z
S

i

g
n
i
t
t
e
B

i

o
n
s
a
C

i

s
e
n
h
c
a
M

o
g
n
B

i

y
r
e
t
t
o
L

a
t
o
T
UK
8.1 18% 13% 29% 4% 36%
Italy
14.0 8% 1% 56% 3% 33%
1.0 38% 4% 25% 3% 30%
ROI
Belgium 1.2 14% 7% 35% 0% 43%

(GVC areas of operations are highlighted)

ONLINE MARKET BY PRODUCT

Online growth has been driven by 
continued product development across 
all areas. Online betting, casino, bingo and 
poker represent 86% of total global online 
gaming revenue which are all offerings 
the Group delivers. 

86%

Online betting, casino, bingo and poker 
made up 86% of all online gambling in 
2019, betting and casino were forecasted 
to grow at 10% globally. 

5 6

4

3

2

1

1. Betting 

2. Casino 

3. State lotteries 

4. Poker 

5.  Skill/Other Gaming/  
Commercial Lotteries

6. Bingo 

52%

26%

10%

4%

4%  

3%

FORECAST

The Online gaming market is forecast to 
grow at 7% CAGR over the next five years 
driven by product innovation, mobile 
growth and US regulation of both online 
and retail sports-betting.

UK Retail betting and gaming is forecast 
to decline 2% CAGR between 2019 to 
2024 attributed to the change to £2 
B2 machines stakes implemented April 
2019 partially offset by 1% CAGR growth 
in betting (see pages 37 to 38) for further 
details). In our smaller Retail betting 
businesses, forecasted growth in Italy, 
Belgium and ROI is low single digits over 
the next five years. 

7%

Online gaming is forecast to grow at 7% 
CAGR between 2019 and 2024.

£bn
80

70

60

50

40

30

20

10

0

2019e 2020e 2021e 2022e 2023e 2024e

Global Online

Belgium Retail (Betting)

UK Retail  
(Betting & Gaming)

Italy Retail (Betting)

ROI Retail (Betting)

23

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTS 
 
 
 
Regulatory update

REGULATORY UPDATE

Gaming is a truly global 
market and in 2019 the 
Group held licenses in 
more than 20 territories/
regions, whilst there 
are live applications in 
a further five. By the end 
of 2019, over 96% of the 
Group’s revenues were 
from markets that were 
either regulated or in the 
process of regulating.

The UK
The UK market has seen significant 
changes over the past 12 months, with 
the implementation of the £2 maximum 
B2 machines stakes coming into force in 
betting shops on 1 April 2019. At the same 
time Remote Gaming Duty (“RGD”) was 
increased to 21% from 15%. Following the 
General Election the new Government has 
committed to reviewing the 2005 Gambling 
Act, to ensure it is appropriate for the digital 
age. The regulatory focus on the industry 
has never been greater and safer gaming 
is a core driver, something the industry has 
embraced. GVC has led many of the positive 
initiatives. According to the NHS Health 
Survey, problem gambling fell to just 0.4% of 
the population from 0.7% in the last survey. 
Whilst a very small percentage of people 
have gambling issues, we and the industry 
are committed to reducing this even further. 
Responsible licensed operators are best 
placed to ensure the continued reduction in 
problem gambling and it is important that any 
legislative developments are properly thought 
through and don’t drive the most vulnerable 
into the unlicensed environment. 

Brazil
Following the 2018 parliamentary 
authorisation to regulate sports betting in the 
country, the Brazilian government has worked 
on draft sports-betting regulation over the 
course of 2019. No final draft of the regulation 
has been issued yet but the government 
has announced that its intention is to attract 
foreign operators, such as GVC, to the future 
regulated market. 

Netherlands
The Dutch authorities have announced that 
the newly regulated online gambling market 
in the Netherlands will open in July 2021. 
The Dutch tolerance policy allowing operators 
such as GVC to take business from the Dutch 
market without targeting it directly will remain 
in place until then. 

US
Opening of the US sports betting-market 
continued at pace in 2019 with 14 states now 
having launched sports-betting and a further 
six states (and DC) legalised but not yet 
operating (legalised states now accounting 
for approximately 36% of the US population) 
and this is expected to increase further in 
2020. Roar has secured access to 19 states 
to date and is already operating in seven. 
The focus of US legislators and regulators 
is on providing access to the newly opened 
sports-betting markets whilst ensuring the 
markets remain sustainable in the long run; 
GVC’s and Roar’s safer gambling efforts have 
played a key contributing role in this regard.

Germany
The German authorities announced in March 
2019 that they would launch a new tender 
for sports-betting licences in January 2020, 
having dropped the previously existing cap 
on the number of these licences. GVC has 
applied for sports-betting licences for four of 
its brands within the framework of the tender. 
At the same time, GVC intends to continue 
offering its online casino products into the 
German market in reliance on EU law. 

In the meantime, the German federal states 
have continued to negotiate new online 
gambling regulation that will apply from 
July 2021 onwards. The regulation will not 
be finalised until the end of the first quarter 
of 2020 but the regulatory trend is towards 
allowing all online gambling products, 
including online casino. Requirements relating 
to product offering, licensing arrangements 
and operational obligations are yet to be 
finalised. Fair market access is at the heart of 
European legislation and any new regulation 
will have to comply with these principles or 
risk further legal challenges.

24

GVC Holdings PLC | Annual Report 2019Europe
Several European countries, such as Belgium, 
Denmark and Spain, have announced their 
intention to introduce stricter responsible 
gambling and/or gambling advertising 
standards. The Group is in a good position 
to absorb these changes. 

Australia
A Point of Consumption Tax (POCT) was 
introduced by four states in 2019, ranging 
from 8% to 15% of gross wagering revenue. 
In January 2020, Tasmania also introduced 
a POCT at a rate of 15% of net wagering 
revenue. Also in 2019, the implementation of 
four measures under the National Consumer 
Protection Framework introduced restrictions, 
in particular to marketing, whilst responsible 
gaming obligations have also been enhanced. 
The Framework, which needs to be 
implemented as law into each state/territory, 
has further measures to be implemented in 
2020 and beyond. The Framework is part of 
a review of online gaming, which has also led 
to reforms to grant more powers to tackle 
black market operators.

2019 GLOBAL INTERACTIVE GROSS GAMING REVENUE

In 2019 the global gross gaming revenue from interactive market was estimated to be valued 
at £49.9bn1. Below are the largest 15 markets that are either regulated or in the process 
of regulating.

United Kingdom

United States

France

Germany

Russia

Australia

Italy

Sweden

Spain

Finland

Denmark

Belgium

Ireland

Netherlands

Poland

1.  Source: H2 Gambling Capital (including both regulated and non-regulated GGR).

£m
6,896

3,173

2,557

2,387

2,098

1,864

1,672

1,285

951

844

657

559

501

442

438

25

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSBusiness model

Business Model 
HOW WE CREATE VALUE

WHAT WE NEED

BRANDS

WHAT WE DO

Our brands are amongst the most 
popular in the industry.

For more information see 
page 14

PEOPLE

We have been successful in attracting 
the brightest and the best from within 
and beyond the gaming industry.

For more information see 
page 48

TECHNOLOGY

We operate a unique proprietary 
technology platform that sets us apart 
from our competitors and allows us 
to control our product development.

For more information see 
page 30

RELATIONSHIPS

We are partnered with the best 
and most innovative companies 
around the world. 

For more information see 
page 19

SCALE

We have the scale and diversity 
required to succeed across multiple 
products and territories.

For more information see 
page 4

FINANCIALS

Our excellent financial performance, 
provides a flexible base from which 
to invest and succeed.

For more information see 
page 56

26

safer  
gambling 

Read more on 
page 45

Best in class  
gambling  
experience

Great family  
of brands

Read more on 
page 14

Sophisticated  
CRM systems

Read more on 
page 8

Effective 
brand 
marketing 

Our people’s 
expertise

Read more on 
page 48

Strong  
multi-channel 
offer

Online: 
19 international 
brands

Read more on 
page 14

Retail: 
c.5,000 outlets 
worldwide

Read more on 
page 20

Our proprietary  
technology platform

GVC Holdings PLC | Annual Report 2019  
WHY WE DO IT

MAXIMISING VALUE

THE VALUE WE CREATE

“ To deliver an exciting 
playing experience  
on a wide selection  
of sports and games, 
to suit all our 
customers, in a safe 
and entertaining 
environment. ”
Shay Segev
Chief Operating Officer

&
S
E
S
U
N
O
B
–

I

S
G
N
N
N
W

I

I

G
N
T
E
K
R
A
M
D
N
A
S
E
L
A
S
F
O
T
S
O
C
–

S
E
S
N
E
P
X
E
N
M
D
A
–

I

D
N
A
S
R
E
G
A
W
£

S
T
E
B

R
G
N
M
£
=

I

N
O
T
U
B

I

R
T
N
O
C

M
£
=

I

G
N
Y
L
R
E
D
N
U
M
 £
=

A
D
T

I

B
E

    For more information see 

page 31

FINANCIAL
POSITIVE RETURNS
Everything we do is ultimately 
focused on delivering value to 
our shareholders.

For more information see 
page 31

DIVIDENDS
We are committed to rewarding our 
shareholders with a progressive 
dividend policy.

For more information see 
page 59

NON-FINANCIAL
GREAT PLACE TO WORK
We aim to be a destination employer, 
attracting the best talent.

For more information see 
page 48

BEST GAMBLING EXPERIENCE
We are focused on delivering 
our customers a great product.

For more information see 
page 9

SAFER GAMBLING
We are committed to providing 
a safe and secure environment 
for our customers to play in.

For more information see 
page 45

COMMUNITY ACTIVITY
We actively support the communities 
in which we operate.

For more information see 
page 52

27

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
Vision and strategy

Strategy and KPIs
a clear focused strategy

Our strategy is to increase our scale and international diversification through leveraging 
our proven proprietary technology, established brands and high quality personnel. In an 
increasingly competitive and regulated industry, we believe scale and diversification will 
enable us to continue to create shareholder value through capital and income growth.

vision
TO BE THE WORLD’S Largest and most 
RESPONSIBLE SPORTS-BETTING AND 
GAMING ENTERTAINMENT company.

STRATEGIC IMPERATIVES

STRATEGIC PILLARS

Proprietary 
Technology

Market leading 
proprietary 
technology 
supporting 
the business 
through high 
quality products, 
proven scalability, 
and global 
platform flexibility.

Greater Scale 
& geographic 
diversification

Safer gambling

Long-term 
Shareholder 
value

28

Digital

Retail

US Joint 
Venture

Win the digital marketing battle 
through standout brands, creating 
new recreational opportunities and 
advanced marketing analytics 

For more information see 
page 35

Optimise and future proof real 
estate, whilst continuing focus 
on omni-channel

For more information see 
page 37

Deploy full GVC capability and 
leverage MGM’s expertise to 
develop highly successfully 
US partnership

For more information see 
page 18

Mergers & 
Acquisitions

Pursue inorganic opportunities 
utilising expertise brand strength, 
product and technology

For more information see 
page 16

GVC Holdings PLC | Annual Report 2019PURPOSE

KEY ENABLERS

Product

Read more on page 9

Brands

Read more on page 9

Marketing

Read more on page 9

People

Read more on page 9

Measuring our 
success

KPIs

Our key performance indicators used to 
assess the performance of the business 
include; Net Gaming Revenue (revenue 
before deducting VAT); Contribution 
(revenue less betting taxes, payment 
service provider fees, software royalties, 
revenue share and marketing costs); 
Underlying EBITDA (earnings before interest, 
taxation, depreciation, amortisation, share 
based payments, joint venture, separately 
disclosed items).

The charts show the performance of 
the Group against these measures on a 
proforma basis, as if the current Group, 
post the acquisition of Ladbrokes Coral 
Group plc, had existed since 1 Jan 2017. 
The results of Crystalbet and Neds 
International are included from the date of 
acquisition (11 April 2018 and 28 November 
2018 respectively) and the results of Kalixa 
are excluded from the date of disposal 
(31 May 2017).

NGR1

3,500

3,000

2,500

2,000

1,500

1,000

500

0

(£m)

Contribution

(£m)

2,000

1,500

1,000

500

0

2017

2018

2019

2017

2018

2019

Online  2,170.7

European Retail  289.8

Online  887.2

European Retail  138.0

UK Retail  1,127.8

Other  70.4

UK Retail  812.6

Other  45.4

UNDERLYING EBITDA1,2  

(£m)

SPORTS WAGERS 

(£m)

800

600

400

200

0

Local execution

Read more on page 14

2017

2018

2019
(Pre IFRS)

2019
(Post IFRS)

Online: 
– Pre IFRS 16  522.1

UK Retail:
– Pre IFRS 16  145.8

European Retail:
– Pre IFRS 16  57.8

Other:
– Pre IFRS 16  –1.0

1.  Excluding internal revenue elimination. 
2.  Excluding corporate costs.

15,000

12,000

9,000

6,000

3,000

0

2017

2018

2019

Online  11,216.7

European Retail  1,659.9

UK Retail  3,182.7

29

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSBusiness review

Proven technology 
platform

Our market-leading proprietary technology supports our strategic 
ambition. It enables us to continue to drive product development 
without relying on third parties and to enter new markets and/or 
adapt to regulatory changes. It ensures we offer our customers 
distinct, best in class products and services.

Our technology also has proven scalability in terms of both geographic 
diversification and volume. This give us flexibility when it comes to 
organic expansion, but it also presents the opportunity for substantial 
value creation through M&A.

OMNI-CHANNEL DEVICES

IOT

MOBILE

TABLET

DESKTOP

API SERVICES

2
W
A
Y

SPORTS

CASINO

POKER

BINGO

PLAYER MANAGEMENT SYSTEM

SUPPORTING ECO SYSTEM TOOLS

I

I

N
T
E
G
R
A
T
O
N
S
E
R
V
C
E
S

I

SUSTAINABLE COMPETITIVE ADVANTAGE

 ¡ Fully integrated proprietary 

tech platform
 ¡ Full product suite
 ¡ Integrated retail and  
omni-channel solution

 ¡ Growth ready – 

extremely scalable
 ¡ Highly stable and secure
 ¡ Multi-jurisdiction compliant
 ¡ Quick to market
 ¡ Rapid deployment of changes
 ¡ Cost efficient operation 

and development

SIGNIFICANT SCALE

HIGH AVAILABILITY

UNIQUE FLEXIBILITY

POWERFUL RESOURCES

Processing (p.a.):
 ¡ >420m sports bets
 ¡ >12bn casino spins
 ¡ >5bn poker hands

 ¡ 99.93% 

service availability

 ¡ 82+ changes  

deployed per day

Currently supports:
 ¡ 70+ front-ends
 ¡ 33 languages
 ¡ 42 currencies

 ¡ 1500+ IT staff
 ¡ Core locations in  

Hyderabad + Vienna

30

GVC Holdings PLC | Annual Report 2019 
 
 
OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTS

Business review

Financial Results and the use 
of Non-GAAP measures

The reported statutory results for the year ended 31 December 2019 
include 12 months of trading for both the legacy GVC and Ladbrokes Coral 
businesses. The reported statutory results for the year ended 31 December 
2018 reflect the acquisition of the Ladbrokes Coral Group which took place 
at the close of business on 28 March 2018 and therefore includes the 
results of the Ladbrokes Coral Group from that date only.

As a result, and in order to aid the comparison of year on year results, 
the Directors have deemed it appropriate to provide and analyse proforma 
results for the combined Group as if it had existed from 1 Jan 2018. 
Given the changes in capital structure arising from the acquisition of the 
Ladbrokes Coral Group, the historical interest, tax and dividend charges are 
not deemed to be meaningful. As a result, proforma results have only been 
provided down to operating profit.

Given the nature of the IFRS 3 fair value exercise conducted on the Ladbrokes 
Coral business on acquisition, the proforma depreciation and amortisation 
charges for 2018 may not be comparable with those arising post the 
acquisition of Ladbrokes Coral. Therefore, the Directors believe that the 
provision of underlying EBITDA within the proforma and segmental information 
is appropriate, as it aids the comparability of “underlying” profit whilst the 
impact of IFRS 3 on depreciation and amortisation normalises. 

In addition, as the Group has taken transition relief, available under IFRS 16, not 
to restate comparative financial information, the 2018 Income Statement has 
not been impacted by the adoption of the new accounting standard. To enable 
a like-for-like comparison of year-on-year results, the Directors have therefore 
also provided the 2019 results pre the impact of IFRS 16. Due to the nature 
of our Retail estate and the impact of the Triennial Review on the timing and 
extent of our lease renewal programme, the Directors are also of the opinion 
that the provision of EBITDAR will aid the understanding of the Group’s results 
in the medium term.

Contribution, which is also presented, represents gross profit less marketing 
cost and is a key measure used by the Group in assessing the Online 
business. Like-for-like (LFL) growth is a measure used in UK Retail to measure 
performance of the shops that have been open in both 2018 and 2019. 
Along with EBITDA, both are industry-standard measures.

The Group operates through five segments:
Online
UK Retail 
European Retail 
Other 
Corporate 

35
37
39
40
41

31

GVC Holdings PLC | Annual Report 2019Business review continued

Business review  
Group

The tables below reconcile reported results to proforma results for 2018 and pre and post IFRS 16 for 2019.

2019 results
Net gaming revenue
Revenue
Gross profit
Contribution
Underlying EBITDAR
Underlying EBITDA
Share based payments
Underlying depreciation & amortisation
Share of JV income
Underlying group operating profit

2018 results
Net gaming revenue
Revenue
Gross profit
Contribution
Underlying EBITDAR
Underlying EBITDA
Share based payments
Underlying depreciation & amortisation
Share of JV income
Underlying Group operating profit

Reported  
underlying 
results1
3,655.1
3,600.5
2,378.2
1,883.2
782.7 
761.1 
(12.7) 
(219.2) 
(9.2) 
520.0 

Reported  
underlying 
results1
2,979.5
2,935.2
2,004.2
1,598.8
723.7
640.8
(10.7)
(117.7)
8.4
520.8

IFRS 16 
impact3
–
–
–
–
–
(82.8)
–
52.9
–
(29.9)

Ladbrokes  
Coral trading 
pre acquisition2
591.9
588.4
400.2
341.0
140.6 
114.5
(1.0)
(24.0)
(0.2)
89.3

Pre IFRS 16  
underlying  
results
3,655.1
3,600.5
2,378.2
1,883.2
782.7 
678.3
(12.7)
(166.3)
(9.2)
490.1

Proforma  
results  
(unaudited)
3,571.4
3,523.6
2,404.4
1,939.8
864.3
755.3
(11.7)
(141.7)
(8.2)
610.1

1.  Excludes the impact of separately disclosed items.
2.  Represents the trading results for the Ladbrokes Coral Group plc for the period 1 January 2018 to 28 March 2018 pre separately disclosed items.
3.  IFRS 16 has also resulted in an additional £16.8m of net interest in 2019.

32

GVC Holdings PLC | Annual Report 2019The Group operates through five segments; Online, UK Retail, European Retail, Other and Corporate.

Group

Year ended 31 December
NGR
VAT/GST
Revenue
Gross profit
Contribution
Operating costs
Underlying EBITDAR4
Rent and associated costs
Underlying EBITDA4
Share based payments
Underlying depreciation  
and amortisation
Share of JV income
Underlying operating profit5

Reported results1

Proforma results2

2019  
£m
3,655.1
(54.6)
3,600.5
2,378.2
1,883.2
(1,100.5)
782.7
(21.6)
761.1
(12.7)

(219.2)
(9.2)
520.0

Pre IFRS 16 
2019  
£m
3,655.1
(54.6)
3,600.5
2,378.2
1,883.2
(1,100.5)
782.7
(104.4)
678.3
(12.7)

(166.3)
(9.2)
490.1

2018  
£m
2,979.5
(44.3)
2,935.2
2,004.2
1,598.8
(875.1)
723.7
(82.9)
640.8
(10.7)

(117.7)
8.4
520.8

Change  
%
23%
(23%)
23%
19%
18%
(26%)
8%
74%
19%
(19%)

(86%) 
(210%)
–

Pre IFRS 16 
2019  
£m
3,655.1
(54.6)
3,600.5
2,378.2
1,883.2
(1,100.5)
782.7
(104.4)
678.3
(12.7)

(166.3)
(9.2)
490.1

2018  
£m
3,571.4
(47.8)
3,523.6
2,404.4
1,939.8
(1,075.5)
864.3
(109.0)
755.3
(11.7)

(141.7)
8.2
610.1

Change  
%
2%
(14%)
2%
(1%)
(3%)
(2%)
(9%)
4%
(10%)
(9%)

(17%) 
(212%)
(20%)

CC3 
%
3%
(16%)
3%

Share based payment charges were 9% higher 
than last year, while pre IFRS 16 underlying 
depreciation and amortisation was 17% 
higher, primarily due to the impact of the 
prior year IFRS 3 fair value exercise and 
amortisation on integration costs. Share of JV 
loss of £9.2m includes a loss of £12.5m from 
the US JV, Roar Digital and only nine months 
of Sportium results following its sale in 
October 2019. Pre IFRS 16 Group underlying 
operating profit5 was 20% behind last year. 

Reported Results1
Revenue increased by 23% to £3,655.1m, 
underlying EBITDAR4 increased by 8% to 
£782.7m and underlying EBITDA4 increased 
by 19% to £761.1m, reflecting the prior 
year period only containing nine months of 
trading for the Ladbrokes Coral business 
post acquisition on 28 March 2018, the 
impact of IFRS 16 on rental costs and 
underlying growth. Underlying operating 
profit5 of £520.0m was in line with last year 
and operating loss post separately disclosed 
items of £175.9m was £243.2m behind 2018.

Proforma Results2 
Revenue increased by 2% driven by the 
strong performance in Online, European 
Retail and UK Retail OTC, partially offset 
by the decline in machines revenue in UK 
Retail resulting from the implementation 
of £2 maximum B2 stakes on 1 April 2019. 
Contribution of £1,883.2m was 3% behind 
last year, with contribution margin of 51.5% 
in-line with expectations, but 2.8pp lower 
than last year due to the change in segmental 
mix following the £2 B2 stakes restriction in 
UK Retail, an increase in the proportion of 
revenue generated from regulated markets in 
Online and increased gaming taxes in the UK, 
Australia, Ireland and Italy. Operating costs 
were 2% higher, primarily driven by the prior 
year acquisitions of Crystalbet and Neds (1pp) 
and inflation, partly offset by the delivery of 
synergies and savings in UK Retail as a result 
of mitigation of the Triennial restrictions. 
Resulting underlying EBITDAR4 was down 
9%. Pre IFRS 16 rent and associated costs 
of £104.4m were £4.6m lower than last 
year reflecting the impact of shop closures 
following the Triennial implementation. 
Pre IFRS 16 underlying EBITDA4 was 10% 
behind but approximately £50m ahead of 
consensus as at the beginning of 2019. 
After adjusting for the impact of duty 
increases in the UK, Australia, Ireland and 
Italy and the estimated impact of the Triennial 
Review in UK Retail8, pre IFRS 16 underlying 
Group EBITDA4 was 14% ahead. 

33

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSBusiness review continued

Business review  
Divisional highlights

ONLINe  
NGR1

+13% 

 2,170.7
 522.1

underlying ebitda1,2

(£m)

UK Retail 
NGR/revenue1

(£m)

European retail 
ngr/revenue1

(£m)

-15% 

 1,127.8
 145.8

underlying ebitda1,2

+4% 

289.8
57.8

underlying ebitda1,2

2018: 1,915.1

2018: 1,328.0

2018: 278.8

+7% 
2018: 485.7
(+20% excluding regulatory change)

-42% 
(+5% excluding regulatory change)

2018: 251.7

-12% 
(-5% excluding regulatory change)

2018: 65.4

1.  Proforma.
2.  Pre IFRS 16.

34

GVC Holdings PLC | Annual Report 2019 
 
 
Business review 
Online

Online 

Year ended 31 December
Sports wagers
Sports margin
Sports NGR
Gaming NGR
B2B NGR
Total NGR
VAT/GST
Revenue
Gross profit
Contribution
Contribution margin
Operating costs
Underlying EBITDAR4
Rent and associated costs
Underlying EBITDA4
Share based payments
Underlying depreciation  
and amortisation
Share of JV income
Underlying operating profit5

Reported results1

Proforma results2

2019
£m
11,216.7
11.1%
966.5
1,189.1
15.1
2,170.7
(54.6)
2,116.1
1,367.8
887.2
40.9%
(352.2)
535.0
(1.1)
533.9
(5.5)

(116.0)
0.8
413.2

Pre IFRS 16 
2019
£m
11,216.7
11.1%
966.5
1,189.1
15.1
2,170.7
(54.6)
2,116.1
1,367.8
887.2
40.9%
(352.2)
535.0
(12.9)
522.1
(5.5)

(105.2)
0.8
412.2

2018
£m
8,853.0
10.6%
731.3
958.1
23.3
1,712.7
(44.3)
1,668.4
1,134.9
742.8
43.4%
(289.3)
453.5
(10.1)
443.4
(2.4)

(70.7)
0.8
371.1

Change
%
27%
0.5pp
32%
24%
(35%)
27%
(23%)
27%
21%
19%
(2.5pp)
(22%)
18%
89%
20%
(129%)

(64%)
–
11%

Pre IFRS 16 
2019
£m
11,216.7
11.1%
966.5
1,189.1
15.1
2,170.7
(54.6)
2,116.1
1,367.8
887.2
40.9%
(352.2)
535.0
(12.9)
522.1
(5.5)

(105.2)
0.8
412.2

2018
£m
10,251.4
10.5%
835.4
1,055.7
24.0
1,915.1
(47.8)
1,867.3
1,265.0
816.4
42.6%
(319.3)
497.1
(11.4)
485.7
(2.8)

(82.2)
0.5
401.2

Change
%
9%
0.6pp
16%
13%
(37%)
13%
(14%)
13%
8%
9%
(1.7pp)
(10%)
8%
(13%)
7%
(96%)

(28%)
60%
3%

CC3
%
11%
0.6pp
17%
13%
(38%)
14%
(16%)
14%

Reported Results1 
On a reported basis, revenue of £2,116.1m 
was 27% ahead of last year, underlying 
EBITDAR4 of £535.0m was 18% ahead and 
underlying EBITDA4 of £533.9m was 20% 
ahead, reflecting continued growth in the 
Online division, the prior year period only 
containing nine months of trading of the 
Ladbrokes Coral Group post acquisition on 
28 March 2018, and the impact of IFRS 16. 
Underlying operating profit5 of £413.2m was 
11% ahead of 2018, and an operating loss 
post separately disclosed items of £161.5m 
was £29.1m lower than last year.

Proforma Results2
Our Online segment has continued to deliver 
double digit growth with total Online NGR 
13% (+14% cc) ahead of last year, despite the 
comparative period containing the FIFA World 
Cup. Underlying EBITDAR4 of £535.0m was 
8% ahead and pre IFRS 16 underlying EBITDA4 
of £522.1m was 7% ahead. After adjusting 
for the impact of tax and duty increases 
in the UK, Australia and Italy8, pre IFRS 16 
underlying EBITDA4 was 20% ahead. Pre IFRS 
16 underlying operating profit5 of £412.2m 
was 3% ahead.

Sports NGR was 16% (+17% cc) ahead with 
sports wagers up 9% (+11% cc) and sports 
gross win margin 0.6pp ahead at 11.1%. 
After adjusting for the FIFA World Cup7, Online 
NGR was 15% ahead, sports NGR 19% ahead 
and sports wagers 12% ahead. Gaming NGR 
was 13% (+13% cc) ahead. The tailwinds to 
NGR growth provided by the acquisition of 
Crystalbet in Georgia in April 2018 and Neds 
in Australia in November 2018 were broadly 
offset by the prior period containing the FIFA 
World Cup and the exit from certain territories 
in 2019.

Growth was strong across all major territories 
as the Group continues to make market 
share gains. In the UK, NGR was 11% ahead, 
supported by the re-invigoration of the 
Ladbrokes brand. Benefits continued to be 
delivered from the deployment of enhanced 
real-time CRM and improved gaming cross-
sell techniques already utilised in Coral.co.uk. 
Enhanced Live Casino features and additional 
Slots content have also significantly improved 
customer experience. UK gaming brands NGR 
growth was +10%. One of the main drivers of 
the gaming brands growth was Foxy, where 
NGR was 21% ahead of last year driven by the 
successful migration of Foxy onto the GVC 
technology platform at the end of 2018, which 
enabled bespoke customer promotions, 
and ‘The Foxy Fabulous’ TV campaign. 
These sustained market share gains mean the 
Group is on track to be the number 1 operator 
in the UK online betting and gaming market. 
The Group again demonstrated its ability to 
effectively navigate regulatory changes with 
no noticeable impact on revenues from the 
necessary industry wide enhancements made 
to age verification during Q2.

35

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSBusiness review continued

Business review 
Online Continued

Growth remains strong in Germany, where 
NGR was 15% ahead on a constant currency 
basis, despite the impact of the removal of 
Paypal from Casino. bwin’s ‘This is our game!’ 
and ‘Real Football’ campaigns aimed at 
creating a ‘passionate and authentic’ identity 
helped cement the bwin brand as a leading 
online sports-betting and gaming brand in 
Germany, and it is well placed to adapt to the 
proposed regulatory changes in 2020. 

In Australia, NGR was 43% ahead on a 
constant currency basis (and 22% cc ahead if 
the Neds acquisition is adjusted to a proforma 
basis). The market remains competitive and 
challenging following the implementation 
of POCT in the majority of states and a 
significant tightening in the regulatory 
framework following the introduction of the 
National Consumer Protection Framework 
in May 2019. As a result, market overrounds 
have increased and above the line marketing 
spend has reduced, leading to reduced 
volumes across the market, particularly in 
racing. However, a disciplined marketing 
and bonusing strategy, and the benefits of 
‘best-of-both’ sharing between Ladbrokes 
and Neds, continues to drive profitable growth 
ahead of the market.

In Italy, combined NGR growth across the 
three major brands (Eurobet, bwin and Gioco 
Digitale) was 21% cc, which was stronger 
than the market, consolidating GVC’s position 
as the number 1 online operator in Italy. 
Growth benefitted from strong acquisition 
rates ahead of the advertising restrictions, 
increased value of the older loyal customer 
base and bonus spend optimisation. Post the 
implementation of advertising restrictions, 
the Italian brands performed well, benefitting 
from strong operational management and 
the retail presence of Eurobet keeping the 
brand top of mind. During the year the 
GVC gaming platform was integrated into 
the Eurobet.it online platform providing 
access to the Group’s wide range of leading 
gaming content. 

Meanwhile, Brazil maintained strong growth 
which was further boosted by the Copa 
America tournament in June and July.

Partypoker NGR was 8% cc ahead of last year, 
slowing in the second half due to a tough prior 
year comparator and the impact of ecology 
changes that were made during H1 to improve 
profitability. The rollout of a new partypoker 
mobile app began during the final quarter 
and is expected to strengthen acquisition 
capability in 2020. 

In Georgia, the superior gaming product 
suite, new sports feeds providing over 8,000 
additional markets daily, and access to Group 
marketing capabilities, drove Crystalbet NGR 
65% cc ahead in H2, leaving the business in a 
market leading position in slots.

New sports product development highlights 
in the first half included a refresh of the Coral 
sports app, the launch of an improved version 
of the bwin.com and bwin.es desktop sports 
platforms and increased bet-in-play markets 
across all brands. In gaming, Playtech content 
was launched in Spain, Georgia and Italy, 
alongside the rollout of Playtech live casino to 
certain legacy GVC brands.

Online contribution margin was ahead of 
expectations at 40.9% (0.9pp ahead of 
guidance) with the marketing rate 0.9pp 
ahead of guidance, which was helped by 
early delivery of planned synergies as 
marketing teams were brought together. 
Contribution margin was 1.7pp lower than 
last year as the adverse impact of Australian 
POCT and product fees, increases in Italian 
online taxes announced in December 2018 
and the increase in UK RGD from 15% 
to 21% on 1 April 2019, combined with a 
change in mix to more regulated territories, 
was only partially offset by a relative 
reduction in marketing spend as well as the 
reclassification of certain costs which are 
now reflected in overheads rather than in cost 
of sales as they have been brought inhouse. 

Operating costs (before rent) were 10% 
higher than last year (or 8% excluding the 
reclassification from cost of sales), driven 
by the acquisitions of Crystalbet and Neds 
(+3pp) and underlying inflation of 5%. Pre IFRS 
16, rent and associated costs were £12.9m, 
compared with £11.4m in the prior year. 

Pre IFRS 16 underlying depreciation and 
amortisation of £105.2m was 28% higher 
than last year primarily due to the impact 
of the prior year IFRS 3 fair value exercise, 
amortisation on integration capex costs 
incurred as we bring the businesses together 
and the acceleration of the amortisation on 
certain assets rendered redundant following 
migration to the GVC technology platform.

The disposal of the Group’s 50% interest in 
Sportium to Cirsa S.A. was completed during 
the final quarter of the year. Sportium Online 
JV income was £0.8m in 2019.

Outlook
The online gaming market continues 
to evolve at a rapid pace, in particular 
regulation. This is creating opportunities 
as well as challenges. We continue 
to target double digit online revenue 
growth in the medium term, which we 
expect to deliver through a combination 
of underlying market growth and 
continuing to gain share in key territories 
and M&A activity. We expect to further 
expand internationally, entering new 
markets through a combination of 
organic (licence applications) and 
non-organic (acquisitions and strategic 
partnerships) expansion.

36

GVC Holdings PLC | Annual Report 2019Business review 
UK Retail

UK Retail

Year ended 31 December
OTC wagers
OTC margin
Sports NGR/Revenue
Machines NGR/Revenue
Total NGR/Revenue
Gross profit
Contribution
Contribution margin
Operating costs
Underlying EBITDAR4
Rent and associated costs
Underlying EBITDA4
Share based payments
Underlying depreciation  
and amortisation
Share of JV income
Underlying operating profit5

Reported results1

Proforma results2

2019  
£m
3,182.7
17.9%
565.9
561.9
1,127.8
817.7
812.6
72.1%
(585.1)
227.5
(19.6)
207.9
(1.0)

(72.7)
–
134.2

Pre IFRS 16 
2019  
£m
3,182.7
17.9%
565.9
561.9
1,127.8
817.7
812.6
72.1%
(585.1)
227.5
(81.7)
145.8
(1.0)

(37.6)
–
107.2

2018  
£m
2,372.2
17.8%
417.7
597.2
1,014.9
725.7
723.1
71.2%
(463.7)
259.4
(66.0)
193.4
(0.1)

(32.4)
–
160.9

Change  
%
34%
0.1pp
35%
(6%)
11%
13%
12%
0.9pp
(26%)
(12%)
70%
7%
(900%)

(124%)
–
(17%)

Pre IFRS 16 
2019  
£m
3,182.7
17.9%
565.9
561.9
1,127.8
817.7
812.6
72.1%
(585.1)
227.5
(81.7)
145.8
(1.0)

(37.6)
–
107.2

2018  
£m
3,084.5
17.9%
547.3
780.7
1,328.0
952.2
948.3
71.4%
(607.9)
340.4
(88.7)
251.7
(0.3)

(40.2)
–
211.2

Change  
%
3%
–
3%
(28%)
(15%)
(14%)
(14%)
0.7pp
4%
(33%)
8%
(42%)
(233%)

6%
–
(49%)

CC3
%
n/a
n/a
n/a
n/a
n/a

Reported Results1
On a reported basis, revenue of £1,127.8m 
was 11% ahead of last year, underlying 
EBITDAR4 of £227.5m was 12% behind and 
underlying EBITDA4 of £207.9m was 7% 
ahead, reflecting the prior year period only 
containing nine months of trading of the 
Ladbrokes Coral Group post acquisition 
on 28 March 2018, the impact of IFRS 16 
and the impact of the Triennial Review on 
machines revenue. Underlying operating 
profit5 of £134.2m was 17% behind last 
year and operating profit after charging 
separately disclosed items of £135.0m 
was £24.6m ahead.

Proforma Results2
The cut in maximum B2 stakes to £2 
following the UK Government’s Triennial 
Review was implemented on 1 April 2019, 
resulting in a material change to the division’s 
performance in the remainder of the period. 
Post the implementation, the performance 
of the UK Retail business has been stronger 
than initially anticipated, with our leading 
sports-betting offering driving higher levels 
of substitution from displaced B2 spend into 
OTC and SSBTs. Overall the impact of the 
Triennial Review is estimated to have reduced 
UK Retail EBITDA by £118.0m in 2019, and 
we expect it to remain broadly at that level as 
further lost revenue from the annualisation of 
the new measures is offset by cost mitigation 
and competitor closures. Triennial Review 
shop closures in the year totalled 245, 
with a further c200 closing during the first 
quarter of 2020. Closures will now return 
to a business as usual level of 2-3%p.a. 
including during 2020.

Total UK Retail NGR was 15% behind 
last year and 12% on a LFL6 basis. 
Underlying EBITDAR4 of £227.5m was 33% 
behind and pre IFRS 16 underlying EBITDA4 
of £145.8m was 42% behind. After adjusting 
for the estimated impact of the Triennial 
Review8, pre IFRS 16 underlying EBITDA4 was 
5% ahead. Pre IFRS 16 underlying operating 
profit5 of £107.2m was 49% behind. 

OTC wagers were 3% ahead of last year and 
on a LFL6 basis were 7% ahead (+12% in Q4). 
OTC wagers benefitted from part substitution 
of displaced B2 revenue into sports-betting 
and earlier than anticipated industry closures, 
with the FIFA World Cup7 in the prior period a 
1pp headwind to wagering growth. OTC gross 
win margin of 17.9% was in line with last 
year, as strong football results offset softer 
margins in greyhounds and horse racing. 

37

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSBusiness review continued

Business review 
UK Retail Continued

LFL6 SSBT wagering was 46% ahead of last 
year. The new deal with BGT will result in 
9,000 new cabinets being rolled out across 
the estate, concluding in 2020 and taking 
the density per shop up towards five. 

Machines NGR was 28% behind last year 
and 26% behind on a LFL6 basis. The excellent 
implementation of our Triennial Review 
mitigation plans by UK Retail colleagues 
and continued investment in our ‘Slots 
first’ strategy, meant that the impact of 
the cut to maximum B2 stakes to £2, 
implemented on 1 April 2019, was better 
than initial expectations. 

Operating costs (before rent) were 4% lower 
than last year, as a result of shops closures 
and cost mitigation actions following the 
Triennial Review.

Compared to our original Triennial impact 
guidance, we now estimate a £30m 
outperformance for UK Retail in 2019, 
reducing the impact in 2019 to £118.0m.

Pre IFRS 16 rent and associated costs were 
£81.7m, compared to £88.7m in the prior 
year, reflecting the smaller estate size and 
a number of rent reductions achieved as 
a response to the Triennial Review (2019 
average shops: 3,341; 2018: 3,524).

Pre IFRS 16 underlying depreciation and 
amortisation of £37.6m was 6% lower than 
last year following shop closures. 

At 31 December 2019, there were a total 
of 3,233 shops in the estate (2018: 3,475). 
During the period 245 shops were closed 
as a consequence of the Triennial Review. 

Outlook
Following the cut in maximum B2 stakes 
to £2, both retained machines revenue 
and revenues substituted into OTC 
and SSBTs were higher than initially 
anticipated, driven by an effective 
Triennial Response plan featuring 
high levels of staff interaction with 
customers and a range of new products 
and customer offers. 

We have also benefitted from earlier 
than anticipated mitigation from 
competitor closures and cost savings. 
We therefore anticipate a further 
£15m improvement to the guided 
2020 Triennial Review impact (£40m 
total improvement including £25m of 
upgrades announced at our Capital 
Markets Day presentation and the 
Interims in 2019), reducing the guided 
2020 impact to c.£125m. Guidance for 
2021 is £5m better than previously 
communicated and 2022 remains 
unchanged as the timing benefits of 
mitigation in 2020 unwind.

The UK Retail division is highly cash 
generative and post Triennial Review 
impacts will deliver over £100m of free 
cash-flow per annum. This represents 
a c.14% Return on Invested Capital9, 
even before considering the benefits to 
Online through brand awareness and 
customer acquisition. The presence 
of Ladbrokes and Coral shops in 
most high streets helps reinforce 
brand recognition and the Grid and 
Connect omnichannel offerings are 
a material competitive advantage, 
driving online growth through in-shop 
sign-ups to the Ladbrokes and Coral 
online offerings, and the subsequent 
servicing of those customers through 
the use of a seamless customer wallet. 
Combined with the investment in 
machines cabinets, new B3 content, 
SSBTs and OTC product and our new 
proprietary EPOS system, the UK Retail 
business is very well placed to take 
market share as the industry transitions 
to a post-Triennial Review environment.

38

GVC Holdings PLC | Annual Report 2019Business review 
European Retail

European Retail

Year ended 31 December
OTC wagers
OTC margin
Sports NGR/Revenue
Other OTC NGR/Revenue
Machines NGR/Revenue
Total NGR/Revenue
Gross profit
Contribution
Contribution margin
Operating costs
Underlying EBITDAR4
Rent and associated costs
Underlying EBITDA4
Share based payments
Underlying depreciation  
and amortisation
Share of JV income
Underlying operating profit5

Reported results1

Proforma results2

2019  
£m
1,659.9
17.4%
218.2
69.3
2.3
289.8
143.6
138.0
47.6%
(70.8)
67.2
(0.8)
66.4
(0.3)

(29.0)
1.0
38.1

Pre IFRS 16 
2019  
£m
1,659.9
17.4%
218.2
69.3
2.3
289.8
143.6
138.0
47.6%
(70.8)
67.2
(9.4)
57.8
(0.3)

(22.3)
1.0
36.2

2018  
£m
1,216.4
17.3%
158.6
51.1
2.0
211.7
109.9
103.4
48.8%
(47.7)
55.7
(6.6)
49.1
(0.1)

(14.0)
2.7
37.7

Change  
%
36%
0.1pp
38%
36%
15%
37%
31%
33%
(1.2pp)
(48%)
21%
88%
35%
(200%)

(107%)
(63%)
1%

Pre IFRS 16 
2019  
£m
1,659.9
17.4%
218.2
69.3
2.3
289.8
143.6
138.0
47.6%
(70.8)
67.2
(9.4)
57.8
(0.3)

(22.3)
1.0
36.2

2018  
£m
1,571.4
17.7%
210.2
66.0
2.6
278.8
145.7
138.0
49.5%
(63.9)
74.1
(8.7)
65.4
(0.1)

(18.3)
2.6
49.6

Change  
%
6%
(0.3pp)
4%
5%
(12%)
4%
(1%)
–
(1.9pp)
(11%)
(9%)
(8%)
(12%)
(200%)

(22%)
(62%)
(27%)

CC3
%
6%
(0.3pp)
4%
6%
(9%)
5%

Reported Results1
On a reported basis, revenue of £289.8m 
was 37% ahead of last year, underlying 
EBITDAR4 of £67.2m was 21% ahead and 
underlying EBITDA4 of £66.4m was 35% 
ahead, reflecting the prior year period only 
containing nine months of trading of the 
Ladbrokes Coral Group post acquisition on 
28 March 2018 and the impact of IFRS 16. 
Underlying operating profit5 of £38.1m was 
1% ahead of 2018, and operating profit after 
charging separately disclosed items was 
£16.0m, £14.7m lower than 2018.

Proforma Results2
European Retail NGR of £289.8m was 4% 
ahead of last year (+5% cc), delivering growth 
in every year since the Ladbrokes and Coral 
merger. However, underlying EBITDAR4 of 
£67.2m was 9% behind, primarily as a result 
of one-off costs in the current year and the 
impact of incremental tax in Italy and the 
Republic of Ireland. Pre IFRS 16 underlying 
EBITDA4 of £57.8m was 12% behind and 
pre IFRS 16 underlying operating profit5 
of £36.2m was 27% behind. 

Sports NGR was 4% ahead with OTC wagers 
6% ahead as a result of strong growth in 
football wagers in Eurobet Italy (+9% cc) and 
Ladbrokes Belgium (+19% cc) despite the 
FIFA World Cup comparative. OTC sports 
gross win margin of 17.4% was 0.3pp down 
primarily driven by football gross win margins 
in Belgium, which were 2.8pp behind last year. 
Sports NGR was 7% ahead after adjusting 
for the FIFA World Cup7. Other OTC growth of 
5% was primarily due to growth in Virtual in 
Eurobet Italy (+17% cc) driven by the roll-out 
of a range of new products, partially offset by 
a 6% decline in Belgium due to disruption to 
the Virtual product offering in H2. 

Eurobet Retail, which represents over half of 
the segment, grew NGR at 9%, +5pp ahead 
of the Italian Retail market (excluding VLT/
AWP machines).

Contribution margin of 47.6% decreased 
1.9pp, as a result of incremental taxes in 
Italy and the Republic of Ireland more than 
offsetting marketing savings following the 
advertising restrictions coming into force 
in Italy.

Operating costs (pre rent) were 11% higher 
due to the full year effect of the 26 shops 
acquired in Belgium during 2018, one off 
costs associated with the disruption to our 
Virtual product in Belgium and additional 
costs in Italy as we integrate the management 
of our Italian brands.

Pre IFRS 16 rent and associated costs were 
£9.4m in the year, compared to £8.7m in the 
prior year. 

Pre IFRS 16 underlying depreciation and 
amortisation of £22.3m was £4.0m higher 
than last year largely due to investment 
in Italy.

As at 31 December 2019 there were a total 
of 1,730 outlets/shops: Italy 883 (2018: 851), 
Belgium shops 311, outlets 397 (2018: shops 
321, outlets 364) and Ireland 139 (2018: 141).

The disposal of the Group’s 50% interest in 
Sportium to Cirsa S.A. was completed during 
the final quarter of the period. Sportium Retail 
JV income was £1.0m in 2019.

Outlook
Our Italian business has gone from 
strength to strength and the benefits 
of the omnichannel approach are 
expected to drive further growth 
in what is Europe’s largest gaming 
market. In Belgium, we are migrating 
Ladbrokes.be to an inhouse platform 
and introducing significant new 
content, whilst in retail we see further 
opportunities to expand the network. 
Opportunities to leverage the Group’s 
omnichannel experience are also being 
evaluated in new territories.

39

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSBusiness review continued

Business review 
Other

Other

Year ended 31 December
NGR/Revenue
Gross profit
Contribution
Operating costs
Underlying EBITDAR4
Rent and associated costs
Underlying EBITDA4
Share based payments
Underlying depreciation  
and amortisation
Share of JV income
Underlying operating profit5

Reported results1

Proforma results2

2019 
£m
70.4
49.1
45.4
(46.0)
(0.6)
(0.1)
(0.7)
(0.1)

(1.1)
1.5
(0.4)

Pre IFRS 16 
2019  
£m
70.4
49.1
45.4
(46.0)
(0.6)
(0.4)
(1.0)
(0.1)

(0.8)
1.5
(0.4)

2018  
£m
43.8
33.7
29.5
(27.2)
2.3
–
2.3
–

(0.4)
4.9
6.8

Change  
%
61%
46%
54%
(69%)
(126%)
–
(130%)
–

(175%)
(69%)
(106%)

Pre IFRS 16 
2019  
£m
70.4
49.1
45.4
(46.0)
(0.6)
(0.4)
(1.0)
(0.1)

(0.8)
1.5
(0.4)

2018  
£m
53.1
41.5
37.1
(34.0)
3.1
–
3.1
–

(0.6)
5.1
7.6

Change  
%
33%
18%
22%
(35%)
(119%)
–
(132%)
–

(33%)
(71%)
(105%)

CC3 
%
32%

Reported Results1
On a reported basis, NGR of £70.4m was 
61% up on the prior period reflecting the prior 
period only containing nine months trading of 
Ladbrokes Coral post acquisition and only a 
few months of trading from Sigma and Argon, 
two small financials businesses acquired in 
2018 to complement the existing Intertrader 
business. Underlying EBITDAR4 loss was 
£0.6m, down from £2.3m of profit last year, 
and underlying EBITDA4 loss was £0.7m 
(2018: £2.3m profit). Underlying operating 
loss5 of £0.4m was £7.2m behind 2018 and 
operating loss after charging separately 
disclosed items of £3.0m was £9.8m behind. 

Proforma Results2
The prior year acquisitions of Sigma and 
Argon, helped drive a 33% increase in NGR 
to £70.4m, and a 35% increase in operating 
costs to £46.0m. Underlying EBITDAR4 loss 
of £0.6m was £3.7m behind last year, and is 
largely a result of a number of additional costs 
associated with changes in regulation in our 
financial businesses. Underlying EBITDA4 loss 
of £1.0m was £4.1m behind. The operating 
loss was £8.0m behind last year, largely due 
to the aforementioned reduction in EBITDA 
and a one-off profit in our JV during 2018.

40

GVC Holdings PLC | Annual Report 2019Business review 
Corporate

Corporate

Year ended 31 December
Underlying EBITDAR4
Rent and associated costs
Underlying EBITDA4
Share based payments
Underlying depreciation  
and amortisation
Share of JV income
Underlying operating profit5

Reported results1

Proforma results2

2019  
£m
(46.4)
–
(46.4)
(5.8)

(0.4)
(12.5)
(65.1)

Pre IFRS 16 
2019  
£m
(46.4)
–
(46.4)
(5.8)

(0.4)
(12.5)
(65.1)

2018  
£m
(47.2)
(0.2)
(47.4)
(8.1)

(0.2)
–
(55.7)

Change  
%
2%
100%
2%
28%

(100%)
–
(17%)

Pre IFRS 16 
2019  
£m
(46.4)
–
(46.4)
(5.8)

(0.4)
(12.5)
(65.1)

2018  
£m
(50.4)
(0.2)
(50.6)
(8.5)

(0.4)
–
(59.5)

Change  
%
8%
100%
8%
32%

–
–
(9%)

Reported Results1
On a reported basis, Corporate costs4 of 
£46.4m were 2% lower than last year, and 
after share based payments, depreciation 
and amortisation and share of JV losses, 
were £65.1m, an increase of 17%, reflecting 
the prior year period only containing costs for 
nine months of Ladbrokes Coral results post 
acquisition and the £12.5m loss in the new 
US JV, Roar Digital in 2019. After charging 
separately disclosed items, the operating loss 
of £162.4m was £214.2m behind 2018.

Proforma Results2
Corporate costs4 of £46.4m were 8% lower 
than last year as a result of the delivery of 
cost synergies arising from the acquisition of 
the Ladbrokes Coral Group. During the year 
the Group also recorded a £12.5m loss on its 
share of the results of the US JV (2018: £nil).

1.  2019 and 2018 reported results are audited and reflect the acquisition of the Ladbrokes Coral Group plc on 28 March 2018. The pre IFRS 16 2019 reported results are unaudited and reflect the 

2019 audited results adjusted to remove the impact of IFRS 16.

2.  The Group’s proforma results for 2019 are unaudited and equal the pre IFRS 16 2019 reported results. The Group’s proforma results for 2018 are unaudited and presented as if the current Group, 
post the acquisition of Ladbrokes Coral Group plc, had existed since 1 Jan 2018. The results of Crystalbet and Neds are included from the dates of acquisition (11 April 2018 and 28 November 
2018 respectively).

3.  Growth on a constant currency basis is calculated by translating both current and prior year performance at the 2019 exchange rates.
4.  Stated pre separately disclosed items and share based payments.
5.  Stated pre separately disclosed items.
6.  UK Retail numbers are quoted on a LFL basis. During 2019 there was an average of 3,341 shops in the estate, compared to an average of 3,524 in 2018.
7.  FIFA World Cup post substitution.
8.  After rebasing the prior year for the adverse EBITDA impact of incremental taxes (UK RGD, Irish and Italian taxes and Australian POCT) of £56.7m, and adjusting the current year for the 

estimated £118.0m adverse impact of the Triennial Review on UK Retail.

9.  Cash return defined as unlevered Cashflow attributable to the UK Retail business as a percentage of the implied valuation at the time of the Ladbrokes Coral Group acquisition after adjusting for 

the impact of the Triennial Review.

41

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSCorporate social responsibility

Since 2016, GVC has transformed its AML 
and safer gambling processes, more than 
quadrupling compliance and safer gambling 
headcount, more than trebling player source 
of funds checks and responsible gambling 
customer interactions, and committing to 
a ten-fold increase in donations towards 
research, education and treatment (“RET”) 
of problem gambling. In the words of our CEO, 
Kenny Alexander: “These historical failings 
were unacceptable and since the acquisition, 
I have overseen a systematic review of 
the enlarged Group’s player protection 
procedures and the individuals responsible 
for these problems have exited the business. 
I am confident that we now have in place 
a robust and industry leading approach to 
player protection.” 

We know that without earning and 
maintaining the trust of regulators, 
customers, investors, interest groups and 
others, we cannot create long-term value. 
We are on a mission to build and extend a 
responsibility-first culture into every corner 
of our business, from the shop-floor to the 
executive suite; something our sector has 
failed to do convincingly in the past.

Following extensive independent reviews 
of the Group’s environmental, social and 
governance (“ESG”) policies and practices, 
we remain constituents of the FTSE4Good 
and Dow Jones Sustainability Index, the latter 
as the only European betting company. 

This section highlights our Fair Play 
activities and performance in 2019, along 
with objectives for the future. In this 
limited disclosure, we focus on the Safer 
Gambling pillar of our Fair Play strategy as 
well as mandatory reporting items such as 
greenhouse gas emissions. It complements 
our stand-alone ESG Report, published 
simultaneously, which covers the remaining 
priority areas of our Fair Play strategy, 
including additional performance data. 

Corporate Social responsibility 
Setting the context
“ We know that without 
earning and maintaining 
the trust of regulators, 
customers, investors, 
interest groups and 
others, we cannot 
create long-term 
value business.” 
Virginia mcdowell
Chair of CSR committee

This is the second Annual Report to be 
published following GVC’s acquisition 
of Ladbrokes Coral. As a global leader in 
sports-betting and gaming, with over 24,000 
employees across five continents, GVC 
recognises the unique responsibilities we 
have towards society, particularly as our 
industry is held to ever higher social and 
environmental standards by regulators, 
investors and citizens alike. 

Following the outcome of the Triennial Review, 
our sector has faced, and will continue to 
face, a tightened regulatory environment, 
including, in the UK alone, new ‘know your 
customer’ requirements, an increased Remote 
Gaming Duty and a ban on credit cards to 
place bets. 2019 also saw the introduction of 
a £2 maximum stake on fixed odds betting 
terminals (FOBTs) in the UK, which will 
result in the closure of around 450 betting 
shops by the end of Q1 2020. This number is 
substantially lower that our initial expectation 
of up to 900 closures thanks to a detailed 
mitigation plan that enabled us to manage the 
change process and minimise job losses. 

The UK Gambling Commission has made 
no secret of its expectation that the betting 
and gambling industry must step up its 
game and we welcome the challenge to 
improve standards. In 2019, it handed 
out close to £14m in penalties against its 
licensees, including a significant £5.9m 
package of penalties imposed on GVC 
for “systemic failings” in its anti-money 
laundering (“AML”) and social responsibility 
obligations. The penalty relates to historic 
failings in the Ladbrokes Coral Group between 
November 2014 and October 2017, during 
which the company “failed to put in place 
effective safeguards to prevent consumers 
suffering gambling harm and against money 
laundering.” Of the £5.9m settlement, £4.8m 
will be paid towards causes helping to deliver 
the National Strategy to Reduce Gambling 
Harms, with the balance of £1.1m being paid 
to affected parties. 

RET Investment

 10X

We have unilaterally committed 
to increasing our investment into 
research,education and treatment 
of problem gambling behaviours  
10-fold by 2022.

42

GVC Holdings PLC | Annual Report 2019Fair Play  
Our CSR Strategy

FAIR PLAY

Growing a global socially  
responsible and sustainable  
betting and gaming business

SAFER  
GAMBLING

RESPONSIBLE  
EMPLOYER

RESPONSIBLE  
COMMUNITIES 
AND MARKETS

UNDERSTANDING  
OUR IMPACT  
AND MINIMISING  
HARM

RESPONDING TO 
IMBALANCE

RESPONDING TO  
SOCIETAL NEEDS

REWARDING  
LEISURE EXPERIENCE

PROVIDING  
QUALITY EMPLOYMENT

POSITIVE  
ECONOMIC FOOTPRINT

    For more information see 

    For more information see 

    For more information see 

pages 45 to 47

pages 48 to 49

page 52

BUILT ON RESPONSIBLE BUSINESS OPERATIONS

ETHICS

COMPLIANCE

H & S

SECURITY

ENVIRONMENT

DATA  
PROTECTION

AML/FRAUD

SUPPLIERS

We launched Fair Play – GVC’s global 
responsible business strategy – in October 
2018. Following a year of internal and 
external consultation, the emerging strategy 
sets out our priorities and activities across 
three important pillars: 

 ¡ Safer Gambling – leading the industry in 

providing safe environments for customers 
to enjoy their gambling experience;
 ¡ Responsible Employer – becoming a 

destination employer where all colleagues 
can thrive; and

 ¡ Responsible Communities & Markets – 

ensuring we leave a positive footprint in the 
communities and markets we serve. 

Each pillar comes with its own objectives, 
activities and policies, and together, we 
believe they add up to something greater 
than the sum of their parts. The three pillars 
are supported by our Responsible Business 
Operations, providing the day-to-day 
foundation on which we run our business. 
Aside from guiding our responsible business 
activities, Fair Play also acts as the framework 
for our responsible business disclosures.

43

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSCorporate social responsibility continued

Responsible Business Governance

RESPONSIBLE BUSINESS GOVERNANCE STRUCTURE

BOARD

CSR STEERING GROUP

CSR 
COMMITTEE

STRATEGY

OVERSIGHT

OPERATING UNITS

CENTRAL FUNCTIONS

COORDINATION

OPERATIONAL TEAMS

DELIVERY

The governance of responsible business at 
GVC reflects the high emphasis we place on 
managing our non-financial risks effectively 
and efficiently. Launched in 2018, the 
current governance structure is now fully 
bedded in and has proved fit for purpose in 
managing the increased scale, complexity 
and expectations of the Group. 

 ¡ The Board CSR Committee covers 
regulatory compliance, anti-money 
laundering (“AML”) and anti-bribery and 
corruption (“ABC”), responsible gaming, 
health and safety, environmental impact, 
data protection and diversity in the 
workplace. Chaired by Virginia McDowell, 
the Committee has five members and 
provides guidance for the business on all 
aspects of CSR strategy, agree on targets 
and monitors our performance across 
the Company.

 ¡ The CSR Steering Group consists of 
functional leaders from across the 
business, including Investor Relations, 
HR, Legal, Health, Safety and Security, 
Operations and Communications. 
Convened by our Head of CSR, the 
Group oversees implementation of the 
CSR strategy.

 ¡ Sitting below the CSR Steering Group, 

the relevant Operating Units and Central 
Functions are tasked with coordinating all 
GVC’s major CSR initiatives and processes, 
which in turn are delivered on a day-to-day 
basis by Operational Teams across all 
countries of operation.

In addition, a small team of CSR Advisers 
sits at the corporate centre, which includes 
our external consultants Carnstone Partners 
Ltd. Together they advise the Board CSR 
Committee and other internal bodies, 
assist the operational units and review our 
environmental and social performance data.

Externally, we keep abreast of developments 
in the responsible investment market and 
engage actively with ESG requests from 
our investors and key ESG rating agencies. 
In 2019, GVC was admitted to both the 
FTSE4Good and Dow Jones Sustainability 
Indices. We will continue to engage with 
these and other ESG indices going forward, 
as capital markets increasingly reconsider 
risk and asset values based on a broader set 
of parameters.

GVC has a policy of not making political 
contributions, neither directly nor through 
our charitable foundations; in practice this 
means we would never support political 
parties or organisations associated with 
political parties, be it in kind or through 
cash donations.

“ We believe the key to 
establishing a safer 
environment for 
customers to enjoy the 
services we provide is by 
working constructively 
with national regulators, 
industry peers and third 
sector bodies.” 

Jay dossetter
Head of CSR

44

GVC Holdings PLC | Annual Report 2019Safer Gambling

Arguably, our most important responsible 
business pillar is Safer Gambling. 
We believe the key to establishing a safer 
environment for customers to enjoy 
the services we provide is by working 
constructively with national regulators, 
industry peers and third sector bodies. 

We are fully aligned with the UK Gambling 
Commission’s principal objectives to ensure 
that gambling is:

 ¡ Crime-free;
 ¡ Fair and conducted in an open way; and
 ¡ Protecting children and other 

vulnerable persons.

We extend these objectives to all our 
operations while developing approaches and 
solutions that are locally relevant.

Changing for the Bettor
Launched in January 2019, 'Changing for 
the Bettor' remains the most ambitious and 
far-reaching safer gambling strategy within 
our industry. The vision behind the strategy 
is to establish GVC as the most trusted and 
enjoyable betting operator in the world. 

'Changing for the Bettor' comprises seven 
key pillars for action, each of which has 
substantive projects and outcomes attached 
to it. As we mark its first anniversary, the 
updates below illustrate key progress against 
the priority areas:

 ¡ Understand the problem
 ¡ Educate stakeholders
 ¡ Advertise responsibly
 ¡ Make it easy to stay safe
 ¡ Help people in need
 ¡ Design for safety
 ¡ Change ourselves for the bettor

It all starts with our seven  
principles for safer gambling:  

UNDERSTAND  
the problem

EDUCATE  
STAKEHOLDERS

Advertise  
responsibly

Make it easy  
to stay safe

Help people  
in need

Design  
for safety

Change ourselves  
for the bettor

Safer gambling is core to the way we 
work every day. Because at GVC, safer 
gambling is everyone’s business.

45

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSCorporate social responsibility continued

Safer Gambling continued

1.  Understanding the problem  

 and best solutions

2.  Educating our   

 key stakeholders

3.  Promoting responsible  

 attitudes

We have committed $5.5m to a five-year 
partnership with the Division on Addiction, 
Cambridge Health Alliance – a Harvard 
Medical School teaching hospital – to better 
understand and reduce the potential for 
problem gambling behaviour. Now in its 
second year, the partnership has crystallised 
into the following activity streams:

 ¡ Patterns of normal internet 

gambling behaviour;

 ¡ Behavioural markers of harm, evaluating 
the effectiveness of algorithms deployed 
by GVC;

 ¡ Safer Gambling limits and the affordability 

of online gambling;

 ¡ Adopting an evidence-based approach 

to product safety; and

 ¡ Review of responsible gambling training 

and its effectiveness.

In November 2019, we hosted a research 
symposium with our project partners at 
the British Academy, outlining the scope 
and ambition of the research to an invited 
audience of academics, researchers 
and industry peers. Presenters provided 
research updates on topics including the 
effectiveness of responsible gambling 
intervention messaging, the impact of 
operators’ responsible gaming tools and 
how the industry can better detect at-risk 
behaviours. All the research is carried out 
under ‘open science’ practices, which ensure 
the work is transparent and protected from 
outside influences.

This strand of 'Changing for the Bettor' 
includes two flagship initiatives:

 ¡ The national roll-out of GamCare’s 

Youth Outreach Programme. We made a 
£0.5m contribution towards expanding 
this initiative across Great Britain. 
The programme aims to raise awareness 
of problem gambling and educate young 
people, and the professionals working 
with them, about the risks associated with 
gambling, helping young people to make 
safer choices around gambling when they 
come of age. To date over 16,000 young 
people aged 12-18 have been engaged 
through free, interactive workshops as 
well as free training provided to over 5,500 
professionals in cities including London, 
Birmingham, Bristol, Manchester, Liverpool 
and Hull. 

 ¡ A major state school awareness and 

intervention programme with EPIC Risk 
Management. The ambition is to deliver 
Gambling Awareness and Protection 
(“GAP”) Seminars to school children, 
across UK state schools and sixth form 
colleges over a two-year period, equipping 
participants to make more informed 
decisions around gambling. During 2019, 
EPIC piloted the programme with over 
11,000 students across 62 schools, and an 
independent evaluation was undertaken 
by the University Campus of Football 
Business (“UCFB”). The evaluation found 
that the GAP seminar format and content 
were widely endorsed and effective in 
engaging the young audience, with 9 in 10 
participants reporting their intentions not to 
gamble at all or to gamble less.

GVC has led the industry bringing about the 
introduction of a 'whistle-to-whistle' ban on 
sports-betting broadcast advertising in the 
UK. This came into effect in August 2019. 
The Group also unilaterally ended all UK 
football shirt sponsorship and perimeter 
board advertising and has encouraged others 
in the industry to follow suit.

We donated our shirt sponsorship rights 
for both Charlton Athletic and Sunderland 
AFC to our charity partner, Children with 
Cancer UK, while sponsorship assets in 
the Scottish Professional Football League 
and with a number of high-profile English 
clubs for the 2019/20 season were given 
over to support GambleAware’s ‘Bet Regret’ 
campaign. In practice, this meant the ‘Bet 
Regret’ logo replaced Ladbrokes’ and other 
GVC brands’ across interview backdrops and 
advertising boards.

Furthermore, during Responsible Gambling 
Week, responsible gambling messages 
dominated our websites, social media 
channels and print advertising, with all our 
retail colleagues wearing safer gambling 
t-shirts.

Safer Gambling performance

Cash and in-kind contributions towards responsible gambling charities
Customer interactions regarding problem gambling
Customer complaints
Customer complaints which specifically relate to a gambling transaction
Self-exclusions made
Safe and Secure visits
Burglaries and burglary attempts
Shop robberies and robbery attempts
Street robberies

2019
£3,607,889
1,072,416
22,543
2,388
294,946
7,772
99
109
1

2018
£2,506,000
1,124,079
13,503
2,771
334,765
7,066
127
163
9

2017
£2,334,777
302,609
19,690
4,668
164,178
n/a
95
222
14

46

GVC Holdings PLC | Annual Report 20194.  Empowering   
 customers

5.  Fund treatment for 

those in need

6.  Champion responsible  

product design

During 2019, we rolled out ‘markers of harm’ 
across our UK facing businesses, with the 
aim of proactively spotting problematic play 
among our customers. This, in turn, allows us 
to provide effective and tailored interactions 
with those players most at risk. 

To help those customers experiencing 
harmful gambling, we now offer the Gamban 
software free of charge. Gamban is an app 
that blocks access to thousands of gambling 
websites and suppresses gambling-related 
marketing. Difficult to uninstall, it also offers 
access to useful safer gambling resources 
and on-demand technical support. 1,570 GVC 
customers made use of the Gamban software 
since we offered it as an option in April 2019. 

Announced early in 2020, GVC has been 
appointed by UKGC to co-lead a working 
group focusing on the use of incentives to 
help ensure bonuses, hospitality and gifts in 
particular around VIP programmes are offered 
in a manner consistent with making gambling 
fairer, safer and crime free. This forms part of 
a wider effort by UKGC to tackle challenges 
associated with game and product design and 
advertising technology.

Alongside these initiatives, we have continued 
trialling other player protection methods 
and tools, including curfew buttons online. 
Our internal analysis indicates that half of 
GVC’s active customer base used one or 
more RG tools in 2019, including 9 in 10 new 
customers. Compared with 2018, there has 
been a 200% increase in the number of RG 
interactions, mainly driven by changes in how 
we measure markers of harm for intervention. 

200%

Compared with 2018, there has been 
a 200% increase in the number of RG 
interactions, mainly driven by changes 
in how we measure markers of harm 
for intervention. 

Having already doubled our investment into 
research, education and treatment (“RET”) 
of gambling-related harm in 2019 to 0.2% of 
UK GGR in 2019 (c.£4m), we led the industry 
as the first operator to commit to a 10-fold 
increase by 2022 (equivalent to £20m per year 
at current rates). We were delighted when four 
other major UK operators followed this lead in 
July 2019, pledging a similar increase. 

To add longevity, independence and 
professionalism to our RET investments, we 
have launched the GVC Global Foundation, 
which will coordinate and support GVC’s 
donations and CSR objectives around the 
world. In addition to being the vehicle for RET 
donations, it will also support: 

 ¡ Grass roots, women’s and disability sport; 
 ¡ Men’s health, with a particular focus on 

mental health; and

 ¡ Projects with a clear link to the local 

community in GVC’s major office locations.

Major recipients of GVC donations towards 
RG in 2019 included GamCare, the US 
National Council on Problem Gambling, 
Gordon Moody, Leon House/Cognacity and 
Digital Therapy Solutions, and other national 
gaming addiction and support charities in 
Austria, the Spielsuchthilfe Gemeinnuetziger 
Verein, and in Spain, FEREJ. 

Together with our four largest peers in 
the UK, we have collectively committed to 
contributing £100m in instalments between 
2020 and 2023 and 1% of revenues thereafter 
to safer gambling initiatives. The industry 
is working to establish a new independent 
charity, Action Against Gambling Harm, 
to take responsibility for distributing 
this investment. 

£20 m BY 2022

Committed to research, education and 
treatment (RET) of gambling-related harm.

We will work with leading experts to design 
a code of conduct for product design, both 
within our business and for external suppliers. 
We are currently part of the industry working 
group under the Betting and Gaming Council 
to produce an effective industry code for 
product design. This is an area where to be 
effective as a company, we need commitment 
and buy-in from the wider industry. Our aim is 
to introduce new player protections in product 
design and customer engagement, making it 
easier for people to gamble safely.

7.  Drive cultural change   
within our business

We are determined to change the mindset of 
our industry, starting with our own company. 
To ensure responsibility underpins all 
aspects of our business, we have introduced 
campaigns and training to make safer 
gambling integral to how everyone thinks and 
acts at GVC. 

As part of our Employee Engagement plan, 
we focus on four aspects of building a safer 
gambling culture:

 ¡ Building knowledge;
 ¡ Raising awareness;
 ¡ Driving behavioural change; and 
 ¡ Collecting ideas from employees.

In November, we launched a 12-month 
campaign that builds awareness, 
understanding and ultimately drives 
behaviour change through the seven pillars 
of 'Changing for the Bettor'. GVC colleagues 
will be engaged through regular competitions, 
tailored communication and polls, tied into 
big events during the year including RG 
Week, Wimbledon, the Superbowl and Euro 
2020. We are excited about crowd-sourcing 
ideas from colleagues to improve our 
safer gambling performance, inviting more 
colleagues into this critical discussion and 
creating ownership in the process.  

Additionally we have increased mandatory 
training for all colleagues, including VIP and 
customer service teams and engaged the 
services of EPIC Risk Management to help 
us more effectively communicate with at-
risk customers. 

47

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSCorporate social responsibility continued

Responsible Employer

Enabling a rewarding and 
inclusive environment
GVC is a people-driven business in a 
highly dynamic sector. As our international 
operations grow, we recognise the need to 
identify, retain and develop talent from many 
backgrounds to meet our customers’ needs 
and stay at the forefront of innovation. 

Across our business as a whole, 50% of 
our employees are female, but this drops 
down to 23% at the Senior Manager level. 
This represents an improvement of 33% since 
2017, but we recognise we still have work to 
do. At Board level, the share of females has 
increased to 30%, following the appointment 
of Jette Nygaard-Andersen as a Non-
executive Director in 2019. Gender remains 
one of the key areas of consideration for 
the Nominations Committee and the Board, 
together with a candidate’s experience, 
knowledge and skills. 

We launched our international diversity 
and inclusion (D&I) strategy in 2018, 
Everyone’s in the Game, which set out a 
three-year roadmap towards a more inclusive 
business. Over the three years, initiatives 
and interventions will take place across 
four focus areas: recruitment, process & 
policy, people development and awareness 
& education. In the first wave of activities, 
we focused on gender equality, launching 
an internal women’s network, training 250 
leaders in understanding unconscious 
bias and setting up Horizon, a leadership 
programme for the top 100 females in our 
business. In 2019, we built on this foundation 
by introducing a new mentoring programme, 
return to work initiatives, and interventions 
encouraging more women into digital and 
technology roles. We also invested in a new 
virtual learning platform that enables us to 
create more engaging online content as it 
relates to training and development. The first 
learning module launched on the platform is 
unconscious bias, with more to come. 

“ We built on this foundation 
by introducing a new 
mentoring programme, 
return to work initiatives, 
and interventions 
encouraging more 
women into digital 
and technology roles.” 
Shay Segev
Chief operating officer

48

We also broadened our focus to encompass 
wider diversity characteristics such as 
ethnicity, sexual orientation and disability, 
appointing executive level sponsors to 
champion different strands of diversity and 
working with third parties such as Stonewall. 
We completed the first global all employee 
engagement survey, Your Voice Survey, which 
provided helpful pointers as to where we can 
improve our diversity performance. 

GVC remains a flexible employer. In 2019, 
over 60% of our UK colleagues chose to 
work part time, to accommodate childcare 
arrangements, studying or other personal 
responsibilities. At the start of 2019, we 
began the roll-out of enhanced maternity 
and parental leave provisions, which have now 
been bedded in.

In a fast-moving sector, ongoing learning 
and development is key. We calculated the 
average number of learning and development 
(“L&D”) hours per fulltime employee to be 
22.9 hours during the year. This compares 
favourably to a sector media of 18.1 hours,  
i.e. an additional 20% compared with other 
FTSE 250 companies. From the benchmarking 
exercise, we learned that as a company we 
need to invest further in automation, making it 
easier to book and manage training resources, 
as well as L&D headcount. This is something 
we plan to address in 2020. 

This year we are reporting publicly against 
the new UK reporting requirements on CEO 
pay ratios for the first time. The median 
UK employee (50th percentile) to CEO pay 
ratio in 2019 was 229 times, which reflects 
an improvement compared with 2018, 
following the adoption of a new remuneration 
policy in 2017. With the high proportion 
of UK employees working in retail roles, 
we recognise that the ratio may appear 
imbalanced but it is in line with many other 
retail organisations. 

250

Leaders trained in understanding 
unconscious bias and setting up Horizon, 
a females in leadership programme.

60%

Of our UK colleagues chose to work 
part time, to accommodate childcare 
arrangements, studying or other personal 
responsibilities, during 2019.

GVC Holdings PLC | Annual Report 2019GENDER DIVERSITY – FEMALES AS % OF EMPLOYEES

Group board

Senior managers

All employees

8

8

9

1
out of
8

2
out of
8

3
out of
9

127

130

200

21.0
out of
127

28.0
out of
130

45
out of
200

26,413

25,541

24,614

12,883
out of
26,413

12,422
out of
25,541

12,189
out of
24,614

13% 25% 33%

17% 22% 23%

49% 49% 50%

2017

2018

2019

2017

2018

2019

2017

2018

2019

Male           Female

Male           Female

Male           Female

33%

+35%

Increased share of females 
at Board level.

Increase in senior female managers 
throughout the Group since 2017.

Responsible Employer Performance

Employees worldwide
Female employees
%
Part-time employees
%
Employee Engagement Index
Median hourly pay difference between male and female colleagues (Gender Pay Gap)
Mean Hourly pay difference between male and female colleagues (Gender Pay Gap)
Median bonus pay difference between male and female colleagues
Mean bonus pay difference between male and female colleagues

24,000+

Employees, our people are our 
greatest asset. We aim to be a 
destination employer for talented 
and passionate people.

2019
24,614
12,189
50%
11,269
47%
57%
4%
18%
36%
83%

2018
25,541
12,422
49%
10,497
42%
53%
3%
17%
25%
85%

2017
26,413
12,883
49%
10,657
46%
57%
3%
16%
25%
75%

49

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSCorporate social responsibility continued

Responsible Business Operations

“ As of January 2020, all 
electricity consumed 
by our stadia and 
shops in the UK will 
come from renewable 
sources, following in 
the footsteps of our 
Irish retail estate.” 
Colin Gray
Environment Manager

Scope 1 and 2 emissions

(Tonnes CO2e)

80,000

61,875

60,000

40,000

20,000

0

43,268

37,076

2,753

3,304

3,228

2017

2018

2019

Scope 1

Scope 2

 120

We have appointed 120 Green 
Ambassadors across GVC to help identify 
ways in which we can minimise our 
negative impacts on the environment.

Environment 
2019 was a watershed year for climate 
change. With climate change impacts no 
longer a distant threat on the horizon, limiting 
global warming to no more than 1.5 C is 
now one of the biggest challenges facing 
humanity. We acknowledge the role we play 
in reducing our greenhouse gas (“GHG”) 
emissions and minimising our environmental 
footprint. While our carbon footprint is by far 
the most significant environmental impact 
across the Group, we also look at the wider 
environmental picture, monitoring and 
reducing water use and waste across our 
major offices and retail estate. 

Having established the carbon footprint 
baseline for the combined Group in 2018, 
we introduced a reduction target of 15% per 
employee by the end of 2021. Our energy and 
carbon data for 2019 shows that we are on 
track to meet – or exceed – our 2021 target, 
having achieved a carbon saving of 0.19 tonnes 
per employee. This is a 10% reduction since 
2018. The reductions achieved so far are 
primarily due to our rolling programme of shop 
refurbishments in the UK, the merging of GVC 
and Ladbrokes Coral offices, as well as the 
decarbonisation of the electricity grid in our 
key markets. As of January 2020, all electricity 
consumed by our stadia and shops in the UK 
will come from renewable sources, following 
in the footsteps of our Irish retail estate. 

We have used the integration of the 
Ladbrokes Coral businesses into GVC to 
identify opportunities for reducing our carbon 
footprint, including starting work to merge 
our external data centre providers, to unlock 
cost and carbon savings. In 2019, through 
consolidation, we reduced the number of 
externally operated datacentres from 6 to 5. 

To keep the momentum going, we have 
appointed 120 Green Ambassadors across 
GVC to help identify ways in which we 

50

can minimise our negative impacts on the 
environment. Furthermore, we have appointed 
the Carbon Trust to deliver training to our 
colleagues in procurement on how to reduce 
emissions in our supply chain. The Carbon 
Trust will also validate our carbon data to 
ensure our processes and reporting are robust 
and credible. Finally, to benchmark our carbon 
management performance against peers and 
create transparency for investors, we will be 
disclosing against CDP’s (formerly known 
as the Carbon Disclosure Project) Climate 
Change questionnaire in 2020. 

Cybersecurity and data protection
It is essential that we safeguard our 
customer and corporate information, 
managing cybersecurity and data protection 
risks. Our privacy and data programme is 
underpinned by a multi-layered governance 
framework and close collaboration between 
the privacy, information security, IT and 
operations, compliance, HR, regulatory, 
legal and business teams. To ensure proper 
accountability and oversight, the Chief 
Privacy Officer (“CPO”) – who is also GVC’s 
dedicated Data Protection Officer – regularly 
submits reports to the Board CSR Committee. 
Starting from 2020, the CPO will hold 
responsibility for a dedicated privacy budget, 
following a significant increase in resourcing 
and team-size. For example, we have recruited 
a team of privacy analysts to embed privacy-
by-design capabilities across GVC through 
early and consistent engagement in product 
development, marketing and technology 
design processes. The privacy team has also 
started working more closely with colleagues 
in communication and information security, 
as well as other stakeholders, to optimise 
GVC’s breach response, with an Executive 
Committee and Board level cyberattack 
simulation to stress-test our processes 
scheduled for 2020.

GVC Holdings PLC | Annual Report 2019Human behaviour can be the biggest threat to 
maintaining data privacy and cybersecurity. 
A core objective of our programme is to 
create awareness and deliver training to 
colleagues to raise GVC’s ‘data IQ’, which we 
continued to do in 2019. More than 23,000 
GVC colleagues received online GDPR 
training during the year, with an additional 
300 customer-facing colleagues receiving 
face-to-face training. Fundamental to these 
efforts is our newly developed Group Data 
Protection Policy, designed to ensure all 
employees understand how to treat and 
protect personal data. The policy applies to 
all GVC employees globally, as well as agency 
staff and contractors.

Health, safety and security
Health, Safety and Security (“HSS”) remain 
core priorities for us. We continue to 
encourage a positive health and safety culture 
throughout the business and to maintain 
a safe environment for our customers and 
colleagues. To that effect, we approach HSS 
risks proactively, using a fully integrated policy 
and management framework that allows us to 
identify risks early and take action accordingly.

Mental health is the leading cause of sickness 
absence in the UK, with one in four adults 
experiencing at least one diagnosable mental 
health problem in any given year. 

Yet only one in 10 employees feel able to 
tell their line manager about mental health 
issues. Equipped with these facts, we 
launched wellbeing as a major theme in 
2019, developing a three-year strategy and 
plan, ‘Think well, Live well, Work well’. In its 
inaugural year, key objectives included:

 ¡ Developing wellbeing awareness, making 
information, tools and support easily 
accessible to all colleagues;

 ¡ Supporting and training line managers, 

ensuring regular conversations 
about wellbeing;

 ¡ Developing mental health awareness 

among all colleagues, reducing stigma 
around mental health issues;

 ¡ Providing targeted support for those 

who are struggling, offering appropriate 
workplace adjustments; and

 ¡ Providing preventive tools to support 

colleagues to thrive, improving engagement 
and performance.

Among the key achievements in 2019, we 
launched the ‘Think Well’ virtual space, 
providing easy access to tools and resources 
to support mental health; delivered 
classroom-based resilience training to 150 
Area Managers and e-learning to over 12,000 
colleagues; and launched a mental health tool 
developed by Mind, the mental health charity, 
with over 8,000 colleagues using it to date. 

2020 will see us bedding in the mental health 
programme – Think Well – further and also 
developing and implementing the second 
strand of the strategy – Live Well – which is 
about physical health and wellbeing. 

Supply chain
We take the issues of modern slavery 
and human trafficking very seriously and 
prohibit all forms of slavery, both in our 
own operations and within our extended 
supply chains. Our approach is guided and 
reinforced by our Code of Conduct, and 
Environmental, Social, and Ethical Purchasing 
Policies which are communicated to all 
employees and explicitly referenced in our 
terms of engagement for all suppliers and 
business partners. 

At the end of 2018, GVC introduced a 
combined new supplier protocol which 
includes specific requirements that any 
third-party must have compliant anti-modern 
slavery policies in place. Using the Walk Free 
Foundation Global Slavery Index, any supplier 
in a high-risk country will be subject to an 
enhanced social and environmental risk check 
carried out by our procurement team.

Our plans for 2020 include training and 
development of guidelines for colleagues with 
procurement responsibilities to improve their 
understanding of social and environmental 
supply chain risks and how to deal with those 
risks effectively.

Responsible Business Operations performance

Whistleblowing incidents reported 
and investigated
Employee accidents
Employee reportable incidents
Public accidents²
Public reportable incidents
Energy (kWh)3
GHG emissions (tonnes CO2e)2,3,4
GHG efficiency (tonnes CO2e per employee)
Water use (cubic metres)5
Waste (tonnes)6

2019 
Group total¹

2018 
Group total1

2017 
Group total1

34
179
8
31
0
150,734,978
40,305
1.64
485,266
6,560

2
297
12
287
3
155,771,722
46,572
1.8
434,475
13,811

25
140
0
235
0
184,901,000
64,628
2.4
569,980
8,587

1.  Proforma figures for both GVC and Ladbrokes Coral combined businesses for the relevant calendar year.
2.  The methodology used for 2019 has been updated to reflect work-related injuries only, i.e. accidents caused by a fault/
defect in the working environment or processes GVC has in place. Data reported in previous years included non-work-
related injuries.

3.  Emissions from our global operations include those arising from our businesses in Australia, Austria, Belgium, Bulgaria, 
Gibraltar, India, Ireland, Israel, Italy, Philippines, Spain, UK, Uruguay. This makes up over 99% of our overall headcount. 
Figures shown are prorated to 100% coverage.

4.  Based on UK Defra/BEIS greenhouse gas reporting; conversion factors 2018; except for overseas electricity conversion 
factors which are based on IEA/OECD CO2 emissions from fuel Combustion 2019. Includes Scope 1: Direct emissions 
from the combustion of fuel, and Scope 2: Indirect emissions from the purchase of electricity. Excluding fugitive emissions 
from refrigerants, which represent less than 2% of GHG emissions from our business operations.

5.  Water data is sourced from our operations in Austria, Bulgaria, Gibraltar, India, Ireland, Israel, Philippines, UK, Uruguay. 

This makes up 96% of our overall headcount. These figures are not prorated to 100% coverage.

6.  Waste data is sourced from our operations in Austria, Belgium, Bulgaria, Gibraltar, India, Ireland, Philippines, UK, Uruguay. 

This makes up 92% of our overall headcount. These figures are not prorated to 100% coverage.

 -17%

In 2019, through consolidation, 
we reduced the number of externally 
operated datacentres from 6 to 5. 

51

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSCorporate social responsibility continued

Responsible Communities and Markets

Contributing to the economy 
by paying taxes and levies
Employing more than 24,000 people across 
7,000 retail outlets and offices in 20 countries, 
our economic footprint is significant. 
During 2019 we paid £984m in taxes and 
levies across our countries of operation. 
This comes in addition to the £655.6m we 
paid in wages and salaries.

£927m

Paid in taxes and levies in 20 countries 
during 2019.

Responsible Communities and Markets

Proforma net gaming revenue (NGR)
Proforma underlying EBITDA
Taxes paid2
Wages and salaries3

2018 
2019 
Group total1
Group Total1
£3,655.1m £3,571.4m
£755.3m
£949m
£627.1m

£761.1m
£927m
£671.2m

2017 
Group Total1
£3,288m
£666.5m
£797m
£678.5m

1.  Proforma figures for both GVC and Ladbrokes Coral combined businesses for the relevant calendar year.
2.  Includes corporation tax, business rates, foreign tax, Machine Games Duty (“MGD”), Amusement Machine Licence 

Duty (“AMLD”), employers, National Insurance Contributions (“NIC”), VAT, and other duties and levies.

3.  Including pension contributions and share based payment costs.

52

GVC Holdings PLC | Annual Report 2019Corporate Social Responsibility  
Committee report

“ Our ambition is to be 
the safest and most 
trusted operator in 
the world.” 
Virginia McDowell
Chair of the CSR Committee

The role of the Committee
The purpose of the Committee is to oversee that the Company 
adopts the appropriate policies and processes to properly 
manage stakeholder engagement. The role and responsibilities 
of the Committee are set out in its formal terms of reference. 
A copy of which can be viewed on the Group’s website 
www.gvc-plc.com. 

Committee membership and attendance
The Committee meets at least three times a year and may 
meet at other times as agreed by the Chair or at the request of 
a Committee member. The table below shows the Committee’s 
membership and attendance at meetings for the year ended 
31 December 2019. 
Member
Virginia McDowell
Peter Isola¹
Jane Anscombe 
Stephen Morana

Attendance
6
5
6
6

Meetings
6
5
6
6

Position
Chair
Member
Member
Member

1.  Appointed on 27 February 2019 and therefore attended 5/5 meetings eligible for.

The terms of reference require a majority of the Committee 
members to be independent Directors.

The Company Secretary attends all Committee meetings 
to record the minutes and provide advice to the Directors. 
The Head of CSR and Directors of Responsible Gaming, AML, 
International and UK Compliance with the Group HR Director are 
normally invited to attend each meeting and the Chief Privacy 
Officer and Group Health, Safety, Security and Environment 
(“HSSE”) Director may be invited to attend from time to time 
to participate in discussions about data protection and HSSE 
matters respectively. 

Committee activities during 2019
The activities of the Committee during the year focused on the 
three principal pillars of: Responsible Employer, Responsible 
Communities and Safer Gambling. Further details of the 
activities of the Committee can be read in the 2019 Corporate 
Social Responsibility Report.

Virginia McDowell
Chair of the CSR Committee 
5 March 2020

53

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSSection 172 Statement

Engaging with stakeholders

As an Isle of Man incorporated company, 
GVC is not subject to the reporting 
obligations under section 172 Companies 
Act 2006 (UK). Nevertheless, the Board 
recognises the importance of effective 
governance and intends to operate in 
line with the UK reporting regulations. 
The information below should be read 
in conjunction with the rest of the 
Strategic Report. 

Section 172 of the Companies Act 2006 
imposes a general duty on Directors to act 
in a way that they consider, in good faith, 
to most likely promote the success of the 
company for the benefit of shareholders as 
a whole. The Directors in setting policies 
and strategies continue to have regard to 
the interests of the Company’s employees, 
shareholders, investors, suppliers, 
customers, regulators, including the impact 
of its activities on the community and on 
the Company’s reputation. These factors 
underpin the way in which the Directors 
discharge their duties and the Board is 
cognizant of the need to foster strong 
relationships with all stakeholders to help 
the Company deliver its strategy in line with 
its long-term values and operate the business 
in a sustainable way.

Engagement with Stakeholders

The Board understands the importance 
of effective management with all of its 
stakeholders. Depending on the nature 
of the issue in question, the relevance of 
each stakeholder group may differ and 
not every decision the Board makes will 
necessarily result in a positive outcome 
for all stakeholders.

The Board at each meeting ensures 
that the process of considering its 
stakeholders is embedded in papers 
it receives to enable it to discharge its 
duties. The Board monitors the progress 
and delivery of strategic initiatives 
through metrics reported in meetings. 
In addition, the Remuneration Committee 
assesses the overall performance of the 
Company, including progress against its 
responsible gambling and Environmental, 
Social and Governance (“ESG”) 
strategy to support decision making on 
remuneration outcomes. 

To ensure that the Company continues 
to operate in line with good corporate 
practice, Directors as part of their 
induction will receive training on the scope 
and application of section 172 to ensure 
that they are aware of how in its decision 
making consider its stakeholders. 

Engagement with UK employees

Interests of our employees include 
training, development and prospects; 
diversity and inclusion; fair pay and 
benefits; health and safety and working 
conditions. The Chief Executive Officer and 
the senior management team are actively 
involved in the engagement of employees 
through leadership townhalls and in 2019, 
held a global event for all employees under 
the banner GVC One. Senior management 
also engage through the intranet with all 
staff emails and newsletter-style updates, 
employee questionnaires and workforce 
communications. The Board also receives 
regular updates from the Group HR 
Director, including feedback received 
through townhalls.

54

Engagement with the community

Our community interest range from 
sustainability, environment, recycling and 
waste management and the Company 
engages through the publication of its CSR 
report and employee-matched funding 
for charity policy. The Company created 
the GVC Global Foundation to better co-
ordinate its international ESG initiatives 
and provide oversight to the distribution 
of donations to good causes in support 
of the Group’s broader ESG objectives. 
The Board has the overall oversight of 
corporate responsibility plan and reporting 
and the involvement in corporate affairs 
strategy and with delegation to the 
CSR Committee. The CSR Committee 
also works with external consultants 
which assist the operational units and 
review the environmental and social 
performance data. 

Stakeholder Analysis

Our analysis below details our stakeholder 
groups, their material issues and how the 
Company and Board in its duties engage 
with them.

The CSR Committee on behalf of the 
Board regularly reviews its principal 
stakeholders and how it engages with 
them. The Strategic and CSR Reports 
details the Company’s principal 
stakeholders and engagement and 
includes examples as below:

 ¡ Educating our key stakeholders with the 
introduction of two flagship initiatives – 
GamCare’s Youth Outreach programme 
and an intervention campaign with EPIC 
Risk Management. This programme 
aims to raise awareness of youth 
problem gambling and educate young 
people, and the professionals working 
with them, about the risks associated 
with gambling, helping young people to 
make safer choices around gambling. 
 ¡ The promotion of responsible attitudes 
by ending all broadcast advertising for 
sports betting and the introduction of 
Responsible Gambling Week.

GVC Holdings PLC | Annual Report 2019Engagement with Customers

Our customers interests range from 
product availability, ethical behaviour, 
service, pricing and promoting responsible 
attitudes to gambling. The Company as 
part of its commitment to responsible 
and safer gambling engages through 
initiatives like Responsible Gambling Week, 
where responsible gambling messages 
dominated our websites and social media 
channels and with all retail colleagues 
wearing safer gambling t-shirts. 
In addition, the Company offers the 
Gamban software which blocks access 
to thousands of gambling websites and 
supresses gambling-related marketing.

Engagement with investors 
and shareholders 

The Company’s investors and 
shareholders expect a comprehensive 
view of the financial and sustainable 
performance of the business, strong 
share price and the consideration of 
ESG. The Company in its engagement 
undertakes regular meetings with 
investors through roadshows, publication 
of the annual report, press releases 
and stock exchange announcements. 
The Board engages through its results 
announcement meeting, the SID 
and regular reports on investor and 
analyst feedback.

Engagement with suppliers 

The Company works responsibly with 
its suppliers and regularly reviews its 
Customer and creditor payment policy 
and the Modern Slavery Statement sets 
outs the steps taken to prevent modern 
slavery in our business and various supply 
chains. Our supplier interests range from 
fair trading, payment terms, success of the 
business and long-term partnerships and 
the Company engages with suppliers by 
direct engagement, supplier conferences 
and corporate responsibility and ethics 
reporting. The Board in its duties receives 
regular reporting on retail performance 
and modern slavery.

Engagement with regulators

As a global operator and the largest online betting and gaming company, GVC engages with a wide variety of stakeholders including 
regulators, investors, trade associations and customers which we see as a core part of ensuring that we lead on the cutting edge 
of technology and product offering while upholding all licensing objectives across multiple jurisdictions. One of the key relationships 
we maintain is with our regulators liaising on an open and frequent basis to ensure that all our regulators are engaged in our operating 
practices and that we can help policymakers shape our industry environment to best serve our stakeholder group whilst operating in  
a legal and fair way.

Who we engage with?

Governments and regulators
 ¡ UK Department 

of Culture, Media 
and Sport;

 ¡ The British Gambling  

Commission;

 ¡ Governments and 

regulators in territories 
where we hold gaming 
licences; and
 ¡ Domestic and 
International 
Trade Associations.

What are their 
expectations?

How we engage?

 ¡ Providing an 

enjoyable and safe 
leisure experience;

 ¡ Making sure we 

operate legally and 
in a fair manner;
 ¡ Minimising harm 
and maximising 
player protection;
 ¡ Ensuring that we 
protect the young 
and the vulnerable; 
and

 ¡ Reducing crime and 
unlawful behaviour.

 ¡ Ongoing dialogue with regulators, domestic and international trade associations 

and local authorities;

 ¡ Liaison programme with MPs, Ministers and government officials in multiple 

global jurisdictions;

 ¡ Numerous face-to-face meetings bilaterally or as part of industry meetings;
 ¡ British Gambling Commission attended a GVC Board meeting (CSR focused) 

in 2019;

 ¡ Quarterly meetings, at a minimum, between the UK Gambling Commission and the 

UK Compliance Director;

 ¡ Detailing governance, risk management and safer gambling strategies 

through submission to the British Gambling Commission Annual Assurance 
Statement process;

 ¡ Invited to lead the industry on behalf of the UK Betting and Gaming Council in the 

creation of an Industry Code for Incentivisation of High Value Customers;

 ¡ Partnerships with the GB Health & Safety Executive;
 ¡ Hosting a Safer Gambling Research Symposium with international thought leaders, 

researchers and academics;

 ¡ Formal meetings with our regulators in Gibraltar, Jersey (CI) and our other global 

regulated jurisdictions;

 ¡ Engage with the Department of Justice in Ireland as it implements new 

AML requirements;

 ¡ Respond to formal regulatory consultations including most recently on the use of 

credit cards for gambling in the UK;

 ¡ Participate in events organised by our regulatory authorities such as the ‘RegTech 

e-gambling international workshop’ in Spain and the ‘Licensing information session’ 
in Germany; and

 ¡ Suspicious activity disclosed to relevant national bodies.

55

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSChief financial officer’s review

Report of the  
Chief financial officer

“ Reported NGR and revenue 
were 23% ahead of 2018 
as a result of a full twelve 
months of trading of 
Ladbrokes Coral in 2019 and 
continued growth in online.”
Rob Wood
Chief Financial officer

NGR and revenue 
Reported NGR and revenue were 23% ahead of 2018 as a result 
of a full twelve months of trading of Ladbrokes Coral in 2019 
(only nine months post acquisition in 2018) and underlying 
growth in all areas of the business except UK Retail machines 
where revenues have declined following the implementation of 
the £2 limit on B2 machines stakes. On a proforma basis, Group 
NGR and revenue were 2% ahead (+3% cc) with growth in Online 
of 13% (+14% cc), European Retail of 4% (+5% cc) and UK Retail 
OTC of 7% LFL partially offset by the aforementioned machines 
revenue decline of -26% LFL. Further details are provided in the 
Business Review section.

Underlying operating profit 5 
Group reported underlying operating profit5 of £520.0m 
(2018: £520.8m) was marginally behind 2018 with growth 
in Online and European Retail offset by declines elsewhere. 
Online operating profit increased 11% year on year with the 
inclusion of twelve months of Ladbrokes Coral trading and 
underlying revenue growth more than offsetting the regulatory 
headwinds previously discussed. European Retail operating 
profit increased by 1% versus 2018, however, this was driven 
by the benefit of including twelve months of trading for the 
acquired Ladbrokes Coral businesses with proforma underlying 
operating profit 27% behind as discussed in the business review. 
Operating profit in UK Retail was 17% behind 2018 due to the 
impact of the £2 limit on B2 machines stakes partially offset 
by the impact of IFRS 16 and the prior year only including nine 
months of trading. On a proforma basis, UK Retail operating 
profit was 49% behind 2018. Other and Corporate operating profit 
combined to be £16.6m behind 2018, principally driven by the 
impact of including twelve months of Ladbrokes Coral, additional 
costs in our financial businesses, the prior year containing a one-
off profit in one of our JV’s and the £12.5m loss in the US JV in 
2019. See the Business Review for more details. 

On a proforma basis, depreciation and amortisation was £24.6m 
higher than 2018 as a result of the impact of the IFRS 3 fair 
value exercise and integration investment in 2018. The current 
year charge also includes £6.9m of accelerated amortisation 
on assets which will no longer be used post the GVC platform 
migration, this will not repeat in 2020. 

Financing costs
Net finance income of £15.8m (2018: £86.2m charge) was 
£102.0m favourable to 2018. Excluding foreign exchange 
gains of £101.9m (2018: £23.4m loss), net finance costs of 
£86.1m were £23.3m higher than the prior year. The year on 
year increase was driven by the Group incurring twelve months 
of interest charges on the debt raised to acquire Ladbrokes 
Coral versus only nine months in the prior year and the impact 
of IFRS 16, partially offset by savings resulting from the 
refinancing during H2.

56

GVC Holdings PLC | Annual Report 2019Reported results1

Proforma results2

CC3
%
3%
3%

Pre  
IFRS16  
2019  
£m
3,655.1
3,600.5
2,378.2
1,883.2
782.7
678.3
(12.7)
(166.3)
(9.2)
490.1

2018  
£m
3,571.4
3,523.6
2,404.4
1,939.8
864.3
755.3
(11.7)
(141.7)
8.2
610.1

Change  
%
2%
2%
(1%)
(3%)
(9%)
(10%)
(9%)
(17%)
(212%)
(20%)

Year ended 31 December
NGR
Revenue
Gross profit
Contribution
Underlying EBITDAR4
Underlying EBITDA4
Share based payments
Underlying depreciation and amortisation
Share of JV income
Underlying operating profit5
Net finance income/(costs)
Profit before tax pre separately  
disclosed items
Separately disclosed items:
Amortisation of acquired intangibles
Impairment
Other
Loss before tax
Tax
Loss after tax

2019  
£m
3,655.1
3,600.5
2,378.2
1,883.2
782.7
761.1
(12.7)
(219.2)
(9.2)
520.0
15.8
535.8

(376.2)
(245.0)
(88.8)
(174.2)
33.5
(140.7)

2018  
£m
2,979.5
2,935.2
2,004.2
1,598.8
723.7
640.8
(10.7)
(117.7)
8.4
520.8
(86.2)
434.6

(322.5)
(41.3)
(88.5)
(18.9)
(37.5)
(56.4)

Change  
%
23%
23%
19%
18%
8%
19%
(19%)
(86%)
(210%)
–
118%
23%

(17%)
(493%)
1%
(822%)
189%
(149%)

Separately disclosed items 
Separately disclosed items before tax for the period amount to a 
£710.0m charge (2018: £453.5m) and includes £376.2m for the 
amortisation of acquired intangibles (2018: £322.5m), £44.9m of 
costs associated with the integration of the GVC and Ladbrokes 
Coral businesses (2018: £14.5m), £8.7m of costs associated with 
restructuring in UK Retail following the £2 B2 machines stakes 
restriction (2018: £2.3m), corporate transaction costs of £3.1m 
(2018: £64.4m including the Ladbrokes Coral acquisition), £3.4m of 
costs on onerous contracts including property closure costs following 
the triennial stakes restriction (2018: £9.2m) and £44.4m for the 
movement in the fair value of contingent consideration driven by the 
very strong performance in Crystalbet during the year (2018: £192.5m 
gain including the release from the potential CVR liability). 

The Group has also separately disclosed income associated with the 
sale of assets and investments of £19.0m, most notably the sale of 
the Sportium JV (2018: £nil), and a net £11.6m release from provisions 
for tax litigation with £21.2m released from the Group’s Greek tax 
provision offset by incremental taxes in Austria and a new UK income 
tax charge, effective from April 2019, from which we expect to be 
exempt after April 2020 once the new UK/Gibraltar double taxation 
agreement enters into force. The release from the Group’s Greek tax 
provision of £21.2m follows the successful settlement of the liabilities 
for 2012 to 2014 and the Director’s best estimate of the likely liability 
for the remaining years. 

In addition to the items mentioned above, the Group also recorded a 
non-cash impairment charge of £245.0m against the Online division, 
£243.9m in goodwill and £1.1m in PP&E (2018: £41.3m primarily in UK 
Retail PP&E). The charge has arisen in the Group’s Australian online 
CGU and follows the impact of unforeseen POCT in certain states/
regions (e.g. New Zealand, and Tazmania), unexpected increases in 
product fees and lower pass through to customers in mitigation of 
POCT than originally anticipated at the time of the Ladbrokes Coral 

and Neds acquisitions. Whilst the Australian business continues to 
outperform its market with 2019 revenue growth of 22% cc (on a 
proforma basis), the cost headwinds have reduced the value in use of 
the business resulting in the impairment charge. Following the impact 
of these headwinds which were felt throughout 2019, the Australian 
business is now anticipating a more stable 2020 and current 
performance is in line with internal expectations.

Whilst the impairment charge has reduced the value at which the 
legacy Ladbrokes Coral businesses are carried, the Directors note that 
the headroom on the IAS 36 impairment reviews of the other legacy 
Ladbrokes Coral CGU’s has increased significantly, with the aggregate 
value in use, including Australia, greater than it was in 2018.

Amortisation of acquired intangibles
Impairment loss
Integration costs
Triennial restructuring costs
Corporate transaction costs
Tax litigation/one-off legislation
Legal and onerous contract provisions
Movement in fair value of contingent 
consideration
Issue cost write-off
Profit on disposal of joint ventures 
and property, plant and equipment
Other one-off items

2019  
£m
(376.2)
(245.0)
(44.9)
(8.7)
(3.1)
11.6
(3.4)
(44.4)

(14.1)
19.0

(0.8)
(710.0)

2018  
£m
(322.5)
(41.3)
(14.5)
(2.3)
(64.4)
(186.8)
(9.2)
192.5

–
–

(5.0)
(453.5)

Profit before tax
Profit before tax and before separately disclosed items of £535.8m 
(2018: £434.6m) was £101.2m ahead of 2018, with the incremental 
three months of Ladbrokes Coral trading, underlying growth and 

57

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSChief financial officer’s review continued

Report of the  
Chief financial officer Continued

favourable FX movements, more than offsetting the £2 limit on 
B2 machines stakes headwinds and additional interest. After charging 
separately disclosed items, the Group recorded a pre-tax loss of 
£174.2m (2018: £18.9m). 

Taxation
The tax credit for the year ended 31 December 2019 of £33.5m 
(2018: charge of £37.5m) reflects a £46.4m charge on underlying 
trading (2018: £56.8m) and a £79.9m credit on separately disclosed 
items (2018: £19.3m credit). The underlying tax charge reflects a 9% 
(2018: 13%) effective tax rate. 

Dividends
A second interim dividend of 17.6p per share has been declared, 
an increase of 10% on the prior year in line with the Group’s current 
dividend policy of double digit dividend growth.

Cashflow
During the year, the Group had a net cash outflow of £21.3m 
(2018: £During the year, the Group had a net cash outflow of £21.3m 
(2018: £154.4m inflow). Free cashflow for the period was £395.2m 
(2018: £300.7m) with underlying EBITDA (post IFRS 16) of £761.1m 
(2018: £640.8m) offset by capital expenditure of £164.1m, including 
£2.4m of payments in relation to the 2020 annual Italian licences 
whilst we await the tender process (2018: £194.7m), investment 
in the US of £3.8m (2018: £20.5m), net finance lease payments 
(including IFRS 16) of £77.7m, £68.9m of interest (2018: £55.5m) 

including £16.8m on finance leases and £37.5m in corporate 
taxes (2018: £43.5m). Following the introduction of the £2 limit on 
B2 machines stakes there was also a net working capital outflow 
of £13.9m (2018: £24.8m) due to the reduction in the machines 
duty creditor.

During 2019, the Group paid an additional £74.7m of payments 
on account in relation to the 2010/11 Greek Tax Assessment 
(2018: £87.5m), in-line with expectations and £43.3m in settlements 
and fees against 2012-2017 (2018: £21.3m) Greek tax provision. 
As anticipated, a £30.0m (2018: £nil) payment was made in respect 
of the legacy Ladbrokes Coral marketing services agreement with 
Playtech. The Group also paid £45.1m (2018: £17.0m) in integration 
costs and £26.1m (2018: £92.9m including Ladbrokes Coral 
acquisition costs) in relation to other separately disclosed items. 

The Group also paid £17.5m in respect of contingent consideration 
on historic acquisitions (2018: £nil), made net repayments on debt 
of £53.6m and paid £203.6m in dividends during the year including 
£8.1m to minority interests.

£1.5m was raised on equity issuances (2018: £26.2m). During the prior 
year the Group raised net proceeds on the issuance of debt of £701.1m 
and reinvested £522.6m in acquisitions. 

Cashflow

Year ended 31 December
Underlying EBITDA4
Underlying working capital
Capital expenditure
Investment in US
Net payments against finance lease (incl. IFRS 16 leases)
Interest paid including interest on finance leases
Corporate taxes
Free Cashflow
Greek tax
Playtech payment
Integration costs
Other separately disclosed items
Acquisitions (net of cash acquired)
Contingent consideration
Disposal proceeds
Net movement on debt and associated instruments
Equity issue
Dividends received from associates
Dividends paid
Net Cashflow
Foreign exchange
Net cash generated
Cash and cash equivalents at beginning of period
Cash and cash equivalents at the end of period

58

2019  
£m
761.1
(13.9)
(164.1)
(3.8)
(77.7)
(68.9)
(37.5)
395.2
(118.0)
(30.0)
(45.1)
(26.1)
–
(17.5)
74.7
(53.6)
1.5
1.2
(203.6)
(21.3)
(10.5)
(31.8)
421.9
390.1

2018  
£m
640.8
(24.8)
(194.7)
(20.5)
(1.1)
(55.5)
(43.5)
300.7
(108.8)
–
(17.0)
(92.9) 
(522.6)
–
1.0
701.1
26.2
9.4
(142.7)
154.4
(2.5)
151.9
270.0
421.9

GVC Holdings PLC | Annual Report 2019Net debt and liquidity
As at 31 December 2019, net debt post IFRS 16 was £2,169.8m, representing a net debt to proforma underlying EBITDA ratio of 2.9x. Pre IFRS 16, 
net debt was £1,822.7m, representing a net debt to proforma underlying EBITDA ratio of 2.7x.

Bonds
Term loans
Interest accrual

Cash 
Accounting net debt
Cash held on behalf of customers
Fair value of swaps held against debt instruments
Short term investments/Deposits held
Balances held with payment service providers
Finance leases excluding those arising on IFRS 16

Finance leases including those recognised as a  
result of IFRS 16
Adjusted net debt

Interim Dividend timetable
5 March 2020
12 March 2020
13 March 2020
23 April 2020

Dividend declared
Ex-dividend date
Record date
Payment

Going Concern
Having assessed the financial forecasts of the business, the principal 
risks and other matters discussed in connection with the long-term 
viability statement, the Directors consider it appropriate to adopt 
the going concern basis of accounting in preparing the financial 
statements as the Company will generate sufficient cash to meet 
its ongoing obligations for at least 12 months from the date of signing 
the financial statements. 

Par value  
£m
(500.0)
(1,579.7)
(25.5)
(2,105.2)

Issue costs/ 
Premium  
£m
(24.9)
14.1
–
(10.8)

Total  
£m
(524.9)
(1,565.6)
(25.5)
(2,116.0)
390.1
(1,725.9)
(335.4)
47.4
129.1
78.5
(16.4)
(1,822.7)

(347.1)
(2,169.8)

1.  (2019 and 2018 reported results are audited and reflect the acquisition of the Ladbrokes 

Coral Group plc on 28 March 2018. The pre IFRS 16 2019 reported results are unaudited and 
reflect the 2019 audited results adjusted to remove the impact of IFRS 16. The new financial 
reporting standard for leases, IFRS 16, applies to financial periods commencing on or after 
1 January 2019 and therefore the 2019 reported results. For leases previously classified as 
operating leases, a right of use asset and lease liability will be recognised going forward. 
The Group has adopted the modified retrospective approach, meaning that comparative 
periods are not restated. The Group has elected to use the following practical expedients 
proposed by the standard: 
 ¡ The right of use asset for all leases is recognised at an amount equal to the liability 
plus prepaid lease payments immediately before the date of initial application;

 ¡ The application of a single discount rate to a portfolio of leases with reasonably similar 
characteristics. The key differential considered in determining the discount rate will be 
the length of the lease; 

 ¡ The use of hindsight when determining the lease term, if the lease contains an option 

to extend or terminate the lease; and 

 ¡ On initial application, initial direct costs are excluded from the measurement of the 

right of use asset.

2.  The Group’s proforma results for 2019 are unaudited and equal the pre IFRS 16 2019 

reported results. The Group’s proforma results for 2018 are unaudited and presented as if the 
current Group, post the acquisition of Ladbrokes Coral Group plc, had existed since 1 Jan 
2018. The results of Crystalbet and Neds are included from the dates of acquisition (11 April 
2018 and 28 November 2018 respectively). 

3.  Growth on a constant currency basis is calculated by translating both current and prior year 

performance at the 2019 exchange rates.

4.  Stated pre separately disclosed items and shared based payments.
5.  Stated pre separately disclosed items.

Rob Wood
Chief Financial Officer 
5 March 2020

59

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSPrincipal risks

Risk governance  
and responsibilities

THE BOARD

 ¡ Overall responsibility for risk management 
as an integral part of strategic planning.

 ¡ Formal review of risks twice yearly.
 ¡ Setting clear policies on acceptable 

levels of risk.

 ¡ Bi-annual assessment of the 
effectiveness of the Internal 
Controls System.

AUDIT COMMITTEE

 ¡ Responsible for assessing the scope 
and effectiveness of the systems 
established to identify, assess, manage 
and monitor risks.

 ¡ Reviews reports from Internal Audit and 

external audit (KPMG). 

 ¡ Internal audit function has an annual 
audit programme that addresses 
most of the principal risks as well as 
other operational and business risks 
which include periodic monitoring of 
mitigating actions.

SENIOR EXECUTIVES

 ¡ Executive Directors and senior 

executives identify key risks and make 
recommendations on the overall approach 
to risk management. 

 ¡ Reviews overall assessment of likely risks.
 ¡ Responsible for enforcing risk management 
as an integral part of the Group’s internal 
control, planning and approval process. 

 ¡ Each key risk is assigned Executive 
Committee member ownership.

RISK COMMITTEE

 ¡ Constitutes Group and divisional 
executives and senior managers. 

 ¡ Responsible for maintaining the PLC risk 
register including periodic monitoring 
of the mitigating actions as well as the 
likelihood and consequence of each risk.

 ¡ Meets four times a year.
 ¡ Business units report into the 

Risk Committee.

60

GVC Holdings PLC | Annual Report 2019Risk management process  
and methodology

The effective understanding, acceptance 
and management of risk is fundamental to 
the Group achieving its strategic priorities. 
Over the course of the year, the Group has 
continued to enhance its risk management 
capabilities, improving its ability to 
identify, evaluate, monitor and manage 
its principal risks. 

We have previously implemented an 
integrated and proactive approach to our risk 
management responsibilities, and continue 
to improve our ability to detect, understand 
and debate our risk. The Board maintains 
a consolidated view of key risks across all 
business segments and takes advice from the 
Group Risk Committee and Audit Committee 
on the Group’s risk appetite and strategy 
as well as the effectiveness of our risk 
management processes. Whilst we recognise 
that we have limited control over certain risks 
faced by the Group, such as macroeconomic 
events and the complex regulatory 
environment, we continue to monitor 
developments in these areas closely whilst 
ensuring that the Group has appropriate 
response plans in place.

The Board recognises the benefits of ensuring 
its risk management processes are in line 
with the UK Corporate Governance Code 
and the expectations of listed companies. 
As part of this process we not only assess 
risk but also evaluate the level of risk the 
Group is willing to take. This process forms a 
key part of the Enterprise Risk Management 
(“ERM”) Framework. The ERM Framework 
is the vehicle which defines and delivers 
risk management across the business 
and includes a risk scoring matrix to ensure 
a consistent approach to the identification, 
measurement and response to risk.

The Group Risk Committee, who are 
responsible for the ERM, meets formally four 
times each year and comprises operational 
and executive management. Whilst the 
Committee considers identified risks to the 
business, it focuses on the principal risks. 
For each risk identified, the impact, likelihood, 
consequence, risk owner (Executive 
Committee member) and operational lead 
are identified by the Risk Committee. The risk 
owner and operational lead are responsible 
for identifying the relevant mitigating controls 
and remedial actions required to manage risk. 
The Risk Committee opine on the adequacy 
of the businesses risk mitigation with 
Internal Audit testing the effectiveness of the 
controls identified.

The risk management approach is subject 
to continuous review and updates in order 
to reflect new and developing issues which 
might impact business strategy. Emerging or 
topical risks are examined to understand 
their significance to the business. Risks are 
identified and monitored through risk registers 
at the Group level and within key business 
units at department level, ensuring both a top 
down and bottom up approach.

The UK and Gibraltar left the EU on 
31 January 2020. However, given the terms 
of the withdrawal agreement between the 
UK and the EU, there is no impact of Brexit 
for the Group in practice until the end of the 
transitional period on 31 December 2020. 

The Group has already implemented the 
majority of its Brexit plans. In particular, the 
Group has located the servers which host the 
online gambling platform for EU customers in 
the Republic of Ireland, and has established 
subsidiaries in Malta which will provide our 
online gambling offering to customers in 
those EU countries which require operators to 
be established and licensed in an EU member 
state. Our online businesses continue to 
be headquartered in Gibraltar and these 
plans will have no significant impact on our 
employees there. 

Finally, the Group has made certain practical 
contingency arrangements to help employees 
who live in Spain but work in Gibraltar should 
there be a significant increase in delays 
crossing Gibraltar’s border with Spain.

How Risks are measured
As part of the risk management process, 
all risks identified are measured against a 
defined set of criteria, in particular:

 ¡ The potential impact/consequence to the 

Group should the risk materialise:

 – The impact of each risk is measured with 
reference to the financial implications 
(EBITDA and cash), its potential 
operational impact (including the 
security of our data), the effect on the 
reputation of our brands and whether 
or not it affects our commitment 
to health and safety. The impact 
is measured on a scale, where 1 is 
low, with limited damage to a minor 
stakeholder, and 5 being severe, which 
may have a substantial impact on the 
Group affecting many key stakeholders, 
including customers.

 ¡ The likelihood of the risk materialising:

 – The extent to which an event is likely to 

occur is scored from 1-5, 1 being remote 
i.e. very unlikely to occur and 5 being 
probable i.e. where it has the potential to 
occur or has already happened.

The product of both scores gives rise to 
the risk score that determines the relative 
importance of the individual risk.

61

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSPrincipal risks continued

Principal Risks

The principal risks 
and uncertainties, 
which are considered 
to have a material 
impact on the Group’s 
long-term performance 
and achievement of 
strategy, are set out 
on the table opposite. 

The risks represent a snapshot at a point 
in time, and as the environment we operate 
in is constantly evolving, new risks may 
arise, the potential impact of known 
risks may increase or decrease, and our 
assessment of a risk may change. They do 
not include all those risks associated with 
Group’s activities and are not set out in any 
order of priority.

This is not intended to be an exhaustive and 
extensive analysis of all risks which may 
affect the Group.

62

KEY: 

 Risk increased  

 Risk decreased  

 Risk static  

 New risk

Risk 1 
Data breach and  
cyber security
Chief Technology Officer 

Strategic risk category: 
 ¡ Technology
 ¡ Legal and regulatory
 ¡ Reputational
 ¡ Financial

Impact
High

Likelihood
High

Principal Risk/Uncertainty
The Group operations depend on the fairness 
of its gaming engines, the processing of 
customer data (protected by strict data 
protection and privacy laws in all jurisdictions 
in which the Group operates) and the ability 
of customers to access its services on a 
24x7 basis. 

The Group is exposed to the risk that the 
integrity of gaming, confidentiality of data 
or availability of its services would be 
compromised through a cyberattack or a 
breach in data security, which would impact 
the trust of its customers and could result in 
prosecutions including financial penalties.

How we manage and mitigate the risk 
The Group has a dedicated Cybersecurity 
function entrusted with protecting the security 
of its operations and to adapt to emerging 
threats. Operating under its ISO27001 
Information Security Management System 
certification and harmonised security policies, 
the Cybersecurity controls are evaluated and 
applied where deemed relevant across the 
enlarged group.

A Data Privacy team, led by the Group’s 
Chief Privacy Officer, was established 
during the year, tasked with aligning the 
enlarged Group’s data privacy strategy and 
governance structure, providing regular 
updates to the Group’s Corporate Social 
Responsibility Committee.

Strategic relevance
Crystallisation could lead to significant 
reputational and operational issues that limit 
the Group’s ability to drive Online growth and 
deliver technology synergies.

Risk 2 
LAWS, REGULATIONS, LICENsING AND 
REGULATORY COMPLIANCE
Group Director of Legal, 
Regulatory and Secretariat

Strategic risk category: 
 ¡ Commercial
 ¡ Legal and Regulatory
 ¡ Reputational
 ¡ Financial

Impact
High

Likelihood
Medium

Principal Risk/Uncertainty
Regulatory, legislative and fiscal regimes for 
betting and gaming in key markets around the 
world can change, sometimes at short notice. 

Such changes could benefit or have an 
adverse effect on the Group and additional 
costs might be incurred in order to comply 
with any new laws or regulations in 
multiple jurisdictions. 

How we manage and mitigate the risk 
The Group closely monitors regulatory, 
legislative and fiscal developments in key 
markets allowing the Group to assess, 
adapt and takes the necessary action 
where appropriate. 

Management take external advice, 
which incorporates risk evaluation of 
individual territories. It also engages in 
promoting licensing solutions that provide 
commercially viable opportunities for online 
gaming operators. 

Regulatory updates are provided on a weekly 
basis to senior management with updates 
provided to the Board of Directors each month 
and discussed at every Board meeting. 

Strategic relevance
Whilst changing regulatory and tax regimes 
offer opportunities to the Group as well as 
posing risks, a significant adverse change 
in jurisdictions in which the Group operates 
could have a significant impact on the Group’s 
future profitability and cash generation.

GVC Holdings PLC | Annual Report 2019Risk 3 
TECHNOLOGY   
FAILURE
Chief Technology Officer 

Strategic risk category: 
 ¡ Technology
 ¡ Legal and Regulatory
 ¡ Reputational
 ¡ Financial

Impact
High

Likelihood
Low

Risk 4 
TAXES 

Chief Financial Officer and Director of Tax, 
Treasury and Insurance

Strategic risk category: 
 ¡ Commercial
 ¡ Legal and Regulatory
 ¡ Financial 

Risk 5 
INCREASED COST  
OF PRODUCT
Managing Director – Retail 
Managing Director – Digital

Strategic risk category: 
 ¡ Commercial
 ¡ Financial 

Impact
Medium

Likelihood
Medium

Impact
Medium

Likelihood
Medium

Principal Risk/Uncertainty
The Group’s operations are highly dependent 
on technology and advanced information 
systems, including third party supplied 
technology, and there is a risk that such 
technology or systems could fail.

In particular, any damage to, or failure of 
online systems and servers, electronic 
point of sale systems and electronic display 
systems could result in interruptions 
to financial controls and customer 
service systems.

How we manage and mitigate the risk 
The Group’s technology resilience levels 
continue to mature across all sites and 
various platforms, through lessons 
learnt from testing procedures and/or 
service outages.

In 2020, the Group plans a number of platform 
migrations which will continue to enhance 
stability and forms a fundamental facet of the 
Group’s technology integration objectives for 
2020 as in 2019.

Strategic relevance
Significant technology failings or product 
outage is likely to impact the Group’s ability 
to attract and retain the customers required to 
deliver the Group’s growth strategy. 

Principal Risk/Uncertainty
The Group is subject to a range of taxes, 
duties and levies in many of the countries 
where we have operations or in which our 
customers are located. The taxes imposed 
upon betting and gaming companies have 
changed over time, and the levels of taxation 
to which the Group is subject may change 
in the future. 

The Group’s geographical diversity and the 
nature of taxation of our industry lead to 
considerable complexity in our tax affairs. 
There may be areas of differing legal 
interpretation between the Group and tax 
authorities regarding the scope and scale 
of taxation.

How we manage and mitigate the risk 
The Group’s tax strategy is approved annually 
by the Board of Directors. Responsibility for 
the execution of the Group’s tax strategy 
is delegated to the Chief Financial Officer 
who reports the Group’s tax position to the 
Directors on a regular basis.

In order to mitigate tax risks that arise, 
the Group actively identifies, evaluates, 
manages and monitors its tax risks and the 
geographies in which it operates. 

The Group has an appropriately qualified and 
resourced tax team to manage its tax affairs.

In addition, where there is significant 
uncertainty or complexity in relation to a 
tax risk, the Group may use the services of 
external, expert tax advisors.

Strategic relevance
Short notice, adverse changes in the tax 
regimes in the territories in which the Group 
operates may impact our brand reputation 
and future profitability.

Principal Risk/Uncertainty
The Group is subject to certain arrangements 
intended to support industries in which it 
operates. Examples are the horseracing and 
the voluntary greyhound racing levies, data 
and content supply, and the provision of 
marketing services. The combined cost of 
these 3rd Party Services is material and they 
collectively have a significant impact on the 
profitability for the business globally.

A number of the contracts that underpin the 
provision of 3rd Party Services are under 
negotiation at any one time. The pricing of 
these services is also subject to inflationary 
cost increases and can also be volatile based 
on the changeable business environment that 
many of our suppliers operate.

How we manage and mitigate the risk 
Senior management engages regularly 
with the relevant trade associations and the 
principal bodies of sport and event industries 
with regard to sports rights payments, 
including the statutory horse racing levy, 
animal welfare and other issues.

Across the wider supplier base, a central 
procurement function and cost oversight 
processes exist to ensure that pricing is 
effectively controlled both at contract stage 
and on an ongoing basis.

Strategic relevance
Material increases in the cost of content may 
increase the operating costs at higher than 
anticipated levels impacting profits.

63

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTS 
Principal risks continued

Principal Risks Continued

KEY: 

 Risk increased  

 Risk decreased  

 Risk static  

 New risk

Risk 6 
HEALTH, SAFETY & WELLBEING OF 
CUSTOMERS AND EMPLOYEES
Retail Managing Director and Group 
HR Director

Strategic risk category: 
 ¡ Operational
 ¡ Reputational 

Impact
Medium

Likelihood
Low

Risk 7 
TRADING, LIABILITY AND   
PRICING MANAGEMENT
Chief Operating Officer 

Strategic risk category: 
 ¡ Commercial
 ¡ Operational
 ¡ Strategic 

Impact
Medium

Likelihood
Medium

Risk 8 
LOSS OF   
KEY LOCATIONS 
Chief Operating Officer 

Strategic risk category: 
 ¡ Operational 

Impact
Medium

Likelihood
Low

Principal Risk/Uncertainty
Failure to meet the requirements of the 
various domestic and international rules and 
regulations relating to the health and safety 
of our employees and customers (both 
retail and digital) could expose the company 
(and individual employees and Directors) 
to material civil, criminal and/or regulatory 
action with the associated financial and 
reputational consequences. 

How we manage and mitigate the risk 
GVC’s Retail and digital businesses have 
numerous policies and procedures in place. 
Annual training and communication plans 
to all staff within these segments, as well 
as specific communications to staff across 
the wider Group continue to take place. 
The Group’s Corporate Social Responsibility 
Committee also oversee all aspects of 
safer gambling, Health, Safety, Security and 
Environmental (“HSSE”) practices. 

Strategic relevance
Breaches in the Group’s HSSE and safer 
gambling policies could lead to criminal, 
civil and or regulatory sanctions, along with 
significant reputational damage and negative 
implications on employee morale and 
customer goodwill.

Principal Risk/Uncertainty
The Group may experience significant losses 
as a result of a failure to determine accurately 
the odds in relation to any particular 
event and/or any failure of its sports risk 
management processes.

How we manage and mitigate the risk 
The Group has some of the leading expertise 
in trading liability management and the 
enlarged Group’s trading team has developed 
the skills and systems to be able to offer a 
wide range of betting opportunities.

Events are priced in order to achieve an 
average return to the bookmaker over a large 
number of events and therefore, over the 
long term.

The Group’s gross win percentage has 
remained fairly constant in recent years. 
Executive management monitor the gross win 
margin on a daily basis in order to ensure the 
long-term target is achieved.

Strategic relevance
A run of customer favourable results as 
a result of the mismanagement of the 
trading book could significantly impact 
the Group’s profitability.

Principal Risk/Uncertainty
Whilst the Group operates out of a number of 
geographical locations, there are a number 
of key sites which are critical to the day-to-
day operations of the Group, including our 
offices in Central London, Gibraltar, Vienna, 
Hyderabad, Australia, Italy and Manila. 
Disruption in any of these locations could 
have an impact on operations.

How we manage and mitigate the risk 
Existing continuity plans and arrangements 
for off-site data storage, alternative 
system availability and remote working 
for key operational colleagues and senior 
management are subject to ongoing review.

Strategic relevance
Loss of a key location could impact 
the Group’s ability to offer product 
to its customers impacting its ability 
to generate revenues.

64

GVC Holdings PLC | Annual Report 2019 
 
 
Risk 9 
SYNERGY DELIVERY/ 
FAILURE TO INTEGRATE
Chief Operating Officer  
and Chief Financial Officer

Strategic risk category: 
 ¡ Operational
 ¡ Financial 

Impact
Medium

Likelihood
Low

Principal Risk/Uncertainty
Challenges or difficulties to realising 
synergies/operational integration from the 
Ladbrokes Coral acquisition could potentially 
result in interruption to business operations, 
loss of customers & staff and influence the 
relationship with key suppliers.

The failure to achieve the cost synergies 
would have a material impact on the financial 
performance of the Group.

How we manage and mitigate the risk 
Integration workstreams began during the 
course of 2018 and this remains a strategic 
focus of the Group moving forward into 2020.

The Group’s budgeting process incorporates 
synergy delivery and the integration team 
capture and monitor progress across 
these workstreams.

Strategic relevance
Failure to achieve the Group’s synergy/
operational integration targets could 
significantly impact future growth forecasts 
and the Group’s strategy to deploy the 
proprietary technology across all brands.

Risk 10  
RECRUITMENT AND RETENTION   
OF KEY EMPLOYEES
Group HR Director 

Strategic risk category: 
 ¡ Operational 

Impact
Medium

Likelihood
Low

Principal Risk/Uncertainty
The people who work within GVC are pivotal 
to the success of the Company and our failure 
to attract or retain key individuals may impact 
our ability to deliver on our strategic goals. 

How we manage and mitigate the risk 
In 2019, the Group launched a new Employer 
Brand including a new careers website, 
enhanced onboarding processes and 
referral schemes.

Over 500 colleagues have completed a 
Management Development Programme and 
we are committed to further investment in 
Performance Management, Development, 
Reward and Recognition systems. As part 
of the merger, we are aligning terms and 
conditions wherever appropriate.

The Group has implemented “best practice 
employment standards frameworks” 
and “enabling a rewarding and inclusive 
environment” initiatives as part of our 
people plan to underpin our responsible 
employer strategy.

Strategic relevance
A pre-requisite to achieving all of the strategic 
priorities is ensuring we have the right people 
with the right skills, deployed within the right 
area of the business. Failing to recruit/retain 
the best people could significantly impact the 
Group achieving all of its strategic objectives.

65

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTS 
 
 
Principal risks continued

Viability Statement

Going Concern Statement
Having assessed the financial forecasts 
of the business, the principal risks 
and other matters discussed in 
connection with the viability statement 
on this page, the Directors consider it 
appropriate to adopt the going concern 
basis of accounting in preparing the 
financial statements as the Company 
will generate sufficient cash to meet 
its ongoing obligations for at least 
12 months from the date of signing the 
financial statements.

The financial impact of these risk events 
have been assessed both individually and 
in combination and include:

 ¡ The impact of a significant change 
in the Group’s duty profile, including 
further changes in gaming taxes in 
key geographies 

 ¡ Significant changes in the regulatory 

environment including gaming 
restrictions in key markets, further focus 
on AML legislation in the UK by the 
Gambling Commission and breaches 
in GDPR regulations

 ¡ Cyber security failings, and major 

disruption in supplier/customer contracts
 ¡ Downturn in trading as a result of a failure 

to retain key staff

The Directors have performed reverse 
stress tests to assess the level of liquidity 
and covenant headroom in the underlying 
forecasts as well as considering the potential 
impacts of Brexit in forming their view 
on viability.

Based on the results of this analysis and the 
mitigating actions available to the business, 
the Directors confirm that they have a 
reasonable expectation that the Company will 
be able to continue in operation and meet its 
liabilities as they fall due over the three year 
assessment period to December 2022. 

The going concern statement is provided 
in the following column.

In accordance with provision 31 of the 2018 
Corporate Governance Code, the Directors 
have assessed the prospects and viability 
of the GVC Holdings PLC Group over a longer 
period than the 12 months required by the 
“Going Concern” provision. 

The Directors have concluded that three years 
was an appropriate period for assessment 
as this is aligned to the Group’s strategic 
planning process and is considered to be 
the period for which reliable estimates can 
be made for variations in both industry and 
customer dynamics, regulatory change, 
technological advancements and the 
economic backdrop in the Gambling industry.

The objectives of the strategic planning 
process are to further develop the businesses 
understanding of the markets in which it 
operates, assess the risks and opportunities 
facing the business and develop a Group-wide 
strategy and associated financial forecasts.

The Directors have utilised these strategic 
forecasts, the 2020 Board approved budget 
and the current financial position of the 
Group to assess the potential impact on 
viability of certain severe, but plausible, 
“risk events” arising which represent the 
crystallisation of the Group’s principal risks 
and uncertainties as identified on pages 62 
to 65 of this Annual Report. The assessment 
conducted considered the Group’s revenue, 
EBITDA, operating profits, cash flows, risk 
management and controls.

66

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT   |  GOVERNANCE   |  FINANCIAL STATEMENTS

Governance AT WORK

The Board looks to encourage 
a culture of strong governance 
across the business, and continues 
to adopt the principles of good 
governance by adhering to the 
requirements of the UK Corporate 
Governance Code.

The Board is collectively responsible to the Company’s 
shareholders for creating and preserving the long‑term 
success and performance of the business.

We will be reporting in compliance with the 2018 Corporate 
Governance Code.
Chairman’s letter 
Board leadership and company purpose 
Division of responsibilities 
Composition, succession and evaluation 
Nominations Committee report 
Audit Committee report 
Directors’ Remuneration report 
Directors’ report 
Independent Auditor’s report 

68
70
74
76
 80
82
88
115
117

67

GVC Holdings PLC | Annual Report 2019Chairman’s letter

Corporate governance report
Chairman’s letter

“  In this, my first Chairman’s 
statement on GVC’s corporate 
governance, I wanted to set 
out clearly my aims during my 
first year. It is clear that the 
Group does many things well.”
J M Barry Gibson
Chairman

The business is out-performing its competitors and 
operationally has been successful in incorporating the UK’s 
largest gambling operator, Ladbrokes Coral into the Group 
and delivering the forecast synergies. From a governance 
angle it is clear that shareholders expect a more informed and 
sympathetic approach to shareholder matters.

In relation to the controversial share sales last March, the Board 
subsequently agreed that going forward if any Director wants to 
transact in the Company’s shares, they were required to give the 
rest of the Board at least 48 hours’ notice. In addition, the Chair 
would have to get clearance to deal from the Senior Independent 
Director, so if the Chair and CEO were going to deal at the same 
time, they could not grant each other clearance. Since March 
2019 eight Directors have acquired a total of more than 1 million 
shares, increasing the aggregate holding of the Board by more 
than 100%.

Jane Anscombe, the Remuneration Chair, reports separately in 
the Remuneration Report on pages 90 to 106 on the engagement 
with shareholders in 2019 about the Company’s remuneration 
practices. At this year’s AGM we are proposing an updated 
remuneration policy and I trust that shareholders will see that 
we have understood their concerns and taken the appropriate 
action. I will, however, maintain a watching brief and will engage 
with any shareholders should they continue to have concerns 
about the Company’s remuneration arrangements. 

There is a lot of change in the corporate governance 
landscape for this year, and the Board have embraced the 
recommendations of the FRC’s updated 2018 Corporate 
Governance Code and reporting under Section 172 of the 
UK Companies Act. Engagement with our stakeholders, 
on the associated matters is key to enabling the Board to 
understand the way that the Company does business and its 
impact on others, which in turn better informs the Board’s 
own decision‑making. This is particularly the case with the 
debate about gambling’s place in society and how the risks are 
effectively managed. 

Further information about GVC’s Code compliance is outlined 
in the Governance Report on pages 70 to 81. An explanation 
of who the Company’s key stakeholders are, why they are 
important and how the Company engages with them is set out 
in our voluntary s172 statement set out on pages 54 to 55 of the 
Strategic Report.

68

GVC Holdings PLC | Annual Report 2019I found the feedback from the extensive 2019 Board 
performance evaluation process (reported on in the Chair’s letter 
accompanying the 2019 AGM notice) and this year’s follow‑up 
exercise, extremely informative and this will form the basis of 
my steps this year to make changes to the Board’s workings. 
Key findings and recommendations from the evaluation 
process were:

 ¡ Allocate more time to developing and evaluating strategy 

and in particular a review of key strategic alternatives, with 
the Non‑executive Directors having greater input into the 
development of the business strategy.

 ¡ Aim to have an in‑depth strategy session ahead of the annual 

budget planning process, which will allow the Chairman 
to input.

 ¡ More Board discussion about the key risks affecting the 

business (as opposed to leaving it to the Audit Committee), 
in particular looking at the risks associated with regulation, 
reputation, people retention and technology.

 ¡ Building into the Board’s itinerary more time for the Non‑

executive Directors to meet, with Non‑executive Director‑only 
sessions being scheduled.

 ¡ The new Chairman to implement more effective lines of 
communication with the Non‑executive Directors than 
his predecessor.

 ¡ Provide the Non‑executive Directors with greater exposure 

to and interaction with GVC’s management.

 ¡ More Board meetings to be held each year and to be better 
structured and focused. Associated with this, is the need 
to improve the reports for Board meetings, with in some 
instances the sacrifice of some of the detail and a better 
use of executive summaries.

Over the coming months I plan to address with the Board all 
of these identified areas.

This year the Board will meet face to face at least six times and I 
will keep this under review to determine if this is sufficient going 
forward given the complexity of the business and the regulatory 
challenges it faces. Following the Company moving last month 
to be onshore in the UK for tax purposes, it should be easier to 
convene Board meetings and for the Non‑executive Directors to 
interact outside of these formal meetings, which should improve 
working relationships amongst the Directors and make the Board 
more cohesive. It will also allow the Directors to be more visible 
amongst our 17,300 employees in the UK. 

Whilst I have already met with some of GVC’s largest investors, I 
intend in the Autumn to hold a corporate governance roadshow 
for our largest shareholders.

J M Barry Gibson
Chairman  
5 March 2020

GOVERNANCE CODE

1. BOARD LEADERSHIP AND COMPANY PURPOSE 

The Board is responsible for leading the business in the way which 
it believes is most likely to lead to long‑term sustainable success.

This includes effective engagement with our stakeholders 
and colleagues.

    For more information see 

page 70

2. DIVISION OF RESPONSIBILITIES 

We ensure we have the right combination of executive and 
non‑executive directors, who promote a culture of openness, 
without any individual or group of individuals dominating the 
decision making.

    For more information see 

page 74

3. COMPOSITION, SUCCESSION AND EVALUATION 

Our practices aim to ensure that we have a balanced board with 
the appropriate skills to govern the business, and an effective 
evaluation and succession plan.

The Nomination committee is appointed to act on behalf 
of the Board.

    For more information see 

page 76

4. AUDIT, RISK AND INTERNAL CONTROL 

The Board defines GVC’s strategy, focusing on the need to avoid 
unnecessary or unacceptable risks. The Audit and risk committee 
is appointed to oversee this process on behalf of the Board.

    For more information see 

page 84 

5. REMUNERATION 

Our remuneration policy is designed to support the strategy and 
promote long‑term sustainable success by incentivising the 
relevant performance.

We are also mindful of the pay of our colleagues across 
the business.

    For more information see 

page 90

69

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSBoard leadership and company purpose

Leadership Experience 
Across the board

J M BARRY GIBSON

KENNY ALEXANDER

ROB WOOD

JANE ANSCOMBE

PIERRE BOUCHUT

NON-EXECUTIVE CHAIRMAN

CHIEF EXECUTIVE OFFICER

CHIEF FINANCIAL OFFICER

INDEPENDENT NON-EXECUTIVE DIRECTOR

INDEPENDENT NON-EXECUTIVE DIRECTOR

Kenneth joined GVC as its Chief 
Executive Officer in March 
2007. On the re‑domiciliation of 
Gaming VC Holdings S.A. to the 
Isle of Man and its renaming as 
GVC Holdings PLC, he became a 
Director of GVC Holdings PLC in 
January 2010. He was formerly 
Finance Director, then Managing 
Director, of the European 
operations of Sportingbet plc, 
which he joined in 2000. He is 
a member of the Institute of 
Chartered Accountants of 
Scotland and previously worked 
for Grant Thornton UK LLP.

Key Strengths:
 ¡ Sector experience
 ¡ M&A
 ¡ Management

Appointed as a Director and 
Chief Financial Officer of 
the Company as of 5 March 
2019. Rob has been with the 
Group for seven years, the 
majority of which was spent 
as Chief Financial Officer of 
the Ladbrokes Coral UK Retail 
business. Prior to GVC, Rob 
was Senior VP at Cerberus 
Capital, overseeing the PE firm’s 
portfolio companies in Europe. 
Before Cerberus, Rob worked 
in Restructuring advisory at 
Rothschild and before that 
KPMG, where he qualified 
as a Chartered Accountant 
and he has a BSc degree in 
Mathematics and Management 
Studies from the University 
of Nottingham.

Key Strengths:
 ¡ Finance
 ¡ Sector experience, 
particularly retail

 ¡ Corporate restructuring

Jane joined the GVC Board 
in June 2017. She has more 
than 30 years of experience 
in the gaming, leisure and 
entertainment sectors, primarily 
as an equity research analyst. 
She retired from equity research 
in spring 2017 having been 
a gaming and entertainment 
analyst at Edison Investment 
Research since its formation 
in 2003. 

Prior to that she was an 
independent equity research 
analyst from 1999 to 2003, 
and before that a leisure sector 
analyst at Investec Henderson 
Crosthwaite from 1998 to 1999. 
Prior to this Jane served as the 
Director of Investor Relations 
at Carlton Communications plc 
from 1997 to 1998, having joined 
from The Rank Group plc where 
she was the Director of Investor 
Relations between 1993 and 
1997. From 1981 to 1993, Jane 
was an equity research analyst 
at de Zoete & Bevan and then 
Barclays de Zoete Wedd, where 
she was a Director of BZW 
Research Ltd.
 ¡ Remuneration Committee 

(Chair)

 ¡ Nominations Committee
 ¡ CSR Committee
Key Strengths:
 ¡ Sector experience
 ¡ Investment 
 ¡ Communications

Pierre Bouchut joined the 
GVC Board on 13 September 
2018. Pierre has over 40 
years of experience in senior 
management roles across 
finance, European retail and 
European property. He is a Non‑
Executive Director and chairman 
of the audit committee at 
Hammerson plc and Firmenich 
SA and a Director and Chairman 
of the Audit, Accounts and Risks 
Committee of Albioma SA. He is 
also a Non‑Executive Director of 
GeoPost SA. 

Previously Pierre was the chief 
operating officer for Europe 
and Indonesia at Koninklijke 
Ahold Delhaize N.V. (2016‑
2018), chief financial officer at 
Delhaize Group SA (2012‑2016), 
Carrefour SA (2009‑2012), 
Schneider Electric SA (2005‑
2009) and Casino (1995‑2003), 
where he also served as the 
chief executive officer from 
2003 to 2005. He has also 
been a Non‑Executive Director 
of La Rinascente SPA and a 
Non‑Executive member of the 
advisory boards of Qualium 
Investissement and Lombard 
Odier Asset Management 
(Switzerland) SA.
 ¡ Audit Committee (Chair)
Key Strengths:
 ¡ Finance
 ¡ Strategic 

financial management

 ¡ Leadership and management

Independent upon appointment 
to the Board as a Non‑executive 
Director from 4 November 
2019, and as Chair on the 
27 February 2020. He is the 
Chair of HomeServe plc, Barry 
has extensive experience in 
the gambling sector, having 
previously been a Non‑executive 
Director of William Hill plc and 
bwin.party digital entertainment 
plc, where he was the Senior 
Independent Director. He also 
has a long track record in the 
retail sector having previously 
been the Group Retailing 
Director at BAA plc, Group Chief 
Executive of Littlewoods plc, 
Non‑executive Chair of Harding 
Brothers Holdings Ltd, and 
Non‑Executive Director of both 
Somerfield plc and National 
Express plc.
 ¡ Nominations Committee 

(Chair)

 ¡ CSR Committee
Key Strengths:
 ¡ Corporate 

governance experience

 ¡ Sector and 

regulatory knowledge

 ¡ Marketing and retail

70

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT   |  GOVERNANCE   |  FINANCIAL STATEMENTS

PETER ISOLA

INDEPENDENT NON-EXECUTIVE DIRECTOR

STEPHEN MORANA

SENIOR INDEPENDENT  
NON-EXECUTIVE DIRECTOR

VIRGINIA MCDOWELL

JETTE NYGAARD-ANDERSEN

INDEPENDENT NON-EXECUTIVE DIRECTOR

INDEPENDENT NON-EXECUTIVE DIRECTOR

Peter Isola joined the GVC Board 
in 2016 following the move to 
the Main Market of the London 
Stock Exchange as an expert in 
gaming law and regulation with 
experience advising numerous 
e‑commerce clients. Peter Isola 
is the Senior Partner of ISOLAS, 
Gibraltar’s longest established 
law firm. He is a Gibraltarian, 
domiciled in Gibraltar, and in 
1982 was called to the Bar of 
England and Wales and also 
Gibraltar. Peter has worked 
in the gaming and financial 
services sector all of his 
professional life and is widely 
recognised and respected as 
a leading expert in gaming 
and regulation. 

Peter is a former President 
of the Gibraltar Chamber of 
Commerce and advises the 
government of Gibraltar on a 
number of committees in both 
financial services and gaming. 
He is also a Director of a number 
of Gibraltar regulated firms 
in financial services, gaming 
and e‑commerce including 
the Gibraltar International 
Bank and Broadband Gibraltar 
Limited. He was appointed a 
Commissioner to the Gibraltar 
Financial Services Commission 
in March 2017.
 ¡ CSR Committee
Key Strengths:
 ¡ Sector experience
 ¡ Legal and regulatory
 ¡ Financial services

Stephen Morana joined the 
GVC Board on 2 February 2016 
and is widely recognised for 
his e‑commerce expertise, 
particularly as a specialist in 
the online gaming sector having 
spent ten years as part of the 
management team at Betfair 
plc. Stephen joined Betfair in 
2002, becoming Chief Financial 
Officer in 2006 and also served 
as Interim Chief Executive 
Officer in 2012. After Betfair, 
Stephen spent over three years 
at Zoopla Property Group 
Plc as Chief Financial Officer, 
where he helped them join 
the FTSE 250 in June 2014. 
Stephen joined the Board of 
GVC following the successful 
acquisition of bwin.party digital 
entertainment plc and the 
enlarged Group’s move to the 
Main Market of the London 
Stock Exchange. Stephen was 
until recently a Non‑Executive 
Director and Audit Committee 
Chairman of boohoo.com plc, 
the high growth fast fashion 
business. Stephen is a member 
of the Institute of Chartered 
Accountants in England and 
Wales and an alumnus of 
the executive management 
programme at INSEAD.
 ¡ Audit Committee
 ¡ Remuneration Committee
 ¡ Nominations Committee
Key Strengths:
 ¡ Commercial
 ¡ Sector experience, finance
 ¡ Online disruptor experience

Virginia joined GVC in June 
2018. She has 35 years of 
experience working in the 
US gaming industry and is 
the current Vice Chairperson 
of Global Gaming Women, a 
non-profit organisation with 
a mission to support, inspire 
and influence the development 
of women in the gaming 
industry through education 
and mentoring. Virginia was 
the President and CEO of Isle 
of Capri Casinos, Inc. in the 
United States from 2011 until 
her retirement in 2016, and the 
president and COO of Isle of 
Capri from 2007 to 2011. 

Prior to this she was the Chief 
Information Officer at Trump 
Entertainment Resorts from 
2005 to 2007 and Senior Vice 
President of operations, sales 
and marketing at Argosy 
Gaming Company from 1997 
until that business was acquired 
in 2005. From 1984 to 1996 
Virginia was promoted through 
various roles in Tropicana 
Casino and Resort before 
departing as Vice President of 
business development in 1996.
 ¡ CSR Committee (Chair)
 ¡ Audit Committee
 ¡ Remuneration Committee
Key Strengths:
 ¡ Sector experience
 ¡ Information technology
 ¡ Marketing

Jette joined the GVC Board in 
December 2019. She has more 
than 20 years’ experience in 
leadership and operational roles 
in media, entertainment and 
digital businesses in general, as 
well as building and operating 
direct‑to‑consumer and over‑the‑
top streaming services across 
multiple European countries. 

From 2003 until March 2019 she 
held several senior executive 
and non‑executive roles at 
Modern Times Group AB, a listed 
international entertainment 
group with a strong presence 
in Scandinavia and Central 
Europe, serving on the 
executive committee from 2011. 
Jette currently serves on the 
board of Coloplast AS, a leading 
medical technology company 
listed on the Copenhagen 
Stock Exchange, where she 
also serves as a member of the 
remuneration and nomination 
committees. She also chairs 
the board of Astralis Group 
A/S, an international esports 
organisation, which is listed 
on the Nasdaq First North 
Growth Market.
 ¡ CSR Committee
 ¡ Remuneration Committee
Key Strengths:
 ¡ Operational
 ¡ Digital technology 
and entertainment

 ¡ Marketing

Directors that 
served during the 
year under review 
LEE FELDMAN
Non‑Executive Chair of the 
Board and of the Nominations 
Committee until he stepped 
down on 27 February 2020.

Lee joined the GVC Group in 
December 2004 and became 
Chairman in 2008. He is the 
Managing Partner of Twin Lakes 
Capital, a private equity firm 
focused on branded consumer 
products, media and business 
services. From 2008 to 2015, 
he was also the Chief Executive 
Officer of Aurora Brands: the 
owner of both MacKenzie‑
Childs and Jay Strongwater, 
the iconic American luxury 
home furnishings and personal 
accessories companies. He is 
also a member of the Board of 
Directors of of Guide Beauty 
LLC and Sergio Tacchini 
Operations, Inc. Prior to 
co‑founding Twin Lakes, Lee was 
a partner in Softbank Capital 
Partners. He has a B.A. and J.D. 
from Columbia University.

Further detail regarding the 
defined roles and responsibilities 
of the Directors have been 
set out in the chart on the 
following page.

71

GVC Holdings PLC | Annual Report 2019Board leadership and company purpose continued

Governance Overview

The Board recognises the importance of, and is committed to, 
ensuring that effective corporate governance procedures are in 
place that are appropriate for the Group’s size and complexity. 
The Board reports against the requirements of the UK Corporate 
Governance Code 2018 (the “Code”) issued by the Financial 
Reporting Council in July 2018. The Code is available online at 
www.frc.org.uk. The revised Code became effective for accounting 
periods beginning on or after 1 January 2019. 

During 2019 the Company was compliant with nearly all the 2018 Code 
recommendations and steps were taken to implement appropriate 
changes to close the gaps with the remaining recommendations 
(aligning culture with the Company’s strategy, values and purpose 
and appointing a Non‑executive Director to be the workforce 
engagement representative), so at the year end the Company was 
only non-compliant with two aspects of the 2018 Code. The first was 
in relation to the Chairman’s tenure being greater than nine years. 
This has been resolved with Barry Gibson, who was appointed to the 

Board on 4 November 2019, succeeding Lee Feldman as Chairman 
on 27 February 2020. The second gap related to adopting a formal 
position on the post‑employment shareholdings of Executive Directors 
for both vested and unvested shares. This is addressed in the updated 
remuneration policy to be placed before shareholders for approval at 
the 2020 AGM and details of the updated policy can be found in the 
Remuneration Report.

The main highlights of the 2018 Code are:

 ¡ Greater emphasis on the role of the Board in assessing and aligning 

culture with purpose, values and strategy.

 ¡ Broader focus on diversity and emphasis on skills and experience 

within the Board.

 ¡ Enhanced board engagement with the workforce and focus on 

wider stakeholders in decision making.

 ¡ Proportionate executive remuneration that supports the long‑term 

success of the business.

HOW IS THE BOARD ORGANISED AND DOES IT OVERSEE MANAGEMENT?

CEO

 ¡ Runs the Company’s business.
 ¡ Proposes and develops GVC’s strategy 
and overall commercial objectives in 
conjunction with the Chairman.

 ¡ Responsible, with the senior executive 
team for implementing the decisions of 
the Board and its committees.

 ¡ Promotes and conducts affairs of GVC  
with the highest standards of  integrity, 
probity and corporate governance. 
 ¡  Manages the leadership team and 

promotes the strategic mission and 
goals to all employees.

 ¡  Engages with external stakeholders 
to explain the corporate goals and 
progress of the business strategy.

SID

 ¡ As well as performing the normal duties 

 expected of a NED, the SID also:
 ¡  Is available to shareholders if they 

have concerns which contact through 
the Chairman, CFO or CEO has 
failed to resolve or for which contact 
is inappropriate. 

 ¡  Leads the NEDs in evaluating 

performance of the Chairman, taking into 
account the views of Executive Directors.

 ¡ Maintains sufficient contact with 

shareholders to understand their issues 
and concerns.

 ¡ Performs such other tasks and 

responsibilities as may be contemplated 
by the code or best practice from time 
to time.

72

Management

Chairman

 ¡ Oversees the effective running of 

the Board.

 ¡ Ensures that the Board as a whole 
plays a full and constructive part in 
the development and determination 
of GVC’s strategy and overall 
commercial objectives.

 ¡  Acts as a guardian of the Board’s  

decision-making.

 ¡   Promotes the highest standards 
of integrity, probity and corporate 
governance throughout the Company 
and particularly at Board level.

 ¡  Oversees the effective 

engagement with the  Company’s 
various stakeholders.

CfO

 ¡ Ensures future business decisions are 
grounded in solid financial criteria. 

 ¡ Provides insight and analysis to support  
the CEO and senior executive team.
 ¡ Leads key initiatives in finance that 
support overall strategic goals.
 ¡ Funds, enables and executes the 

strategy set by the CEO.

 ¡ Develops and defines the overall 
strategy of the organisation. 
 ¡ Presents the organisation’s 

progress on strategic goals to 
external stakeholders.

NED

 ¡ Constructively challenges and contributes  

to the development of strategy.
 ¡ Scrutinises the performance of 

management in meeting agreed goals 
and objectives and monitors the reporting 
of performance.

 ¡ Satisfies themselves that financial 
information is accurate and that 
both controls and the systems of risk 
management are robust and defensible.

 ¡ Is responsible for determining 

appropriate l evels of remuneration of 
Executive Directors and has a prime 
role in succession planning, appointing 
and where necessary removing 
senior management.

Oversight

GVC Holdings PLC | Annual Report 2019Stakeholder engagement

Stakeholder and engagement

The Board recognises the importance and benefits of engaging 
with stakeholders and engages with shareholders through 
investor meetings. We formed the CSR Committee in 2018, which 
is focused on overseeing the group’s relationships with a wider 
portfolio of stakeholders.

A description of how the Company through the CSR Committee 
engages with stakeholders is detailed at the end of the CSR report.

    For more information see  

pages 54 and 55

Workforce engagement and designated workforce Director

We have a clear purpose ‘To provide the best in class experience 
where people can enjoy gambling responsibly’. And, as part of 
our integration programme GVC ONE, we are working hard to 
promote a unified culture with a responsibility-first ethos across the 
business. See more on this on pages 16 and 17.

Virginia McDowell, was appointed as Designated Workforce 
Director in 2019. More information on this role can be found in the 
CSR section on pages 48 and 49.

Shareholder Engagement

An Extraordinary General Meeting of the Company was held 
on 6 February 2020 to consider the proposal to relocate the 
Company’s place of management and control and consequently 
its tax residence to the United Kingdom, and the adoption of new 
articles of association of the Company to facilitate this relocation. 
The Special Resolution dealing with this proposal was approved by 
99.98% of the votes cast in favour, clearly indicating the Company 
has robust support from shareholders.

Annual General Meeting (“AGM”)

 30/04/20

The AGM is an important part of effective communication with 
shareholders. A separate notice convening the AGM on 30 April 
2020 will be despatched to shareholders more than 20 working 
days before the AGM. The AGM notice will describe each item of 
business which will be dealt with by its own separate resolution. 
The Chairs of the Audit, CSR, Nominations and Remuneration 
Committees will be available to answer questions at the meeting.

Significant Shareholder dissent

The Remuneration Committee has engaged with a broad selection 
of shareholders and proxy voting agencies prior to and following 
the 2019 AGM. Following the significant shareholder dissent 
against the 2018 Directors’ Remuneration Report, the Company 
was required to seek views from shareholders as to the reasons 
behind their voting decision. The Remuneration Committee 
engaged with a broad selection of shareholders and the proxy 
voting agencies to understand their views. The Senior Independent 
Director also engaged with the Investor Forum during this 
process. There was an acknowledgement that the vote against the 
Remuneration Report was made in relation to legacy issues and 
the 2018 CEO salary increase and feedback received on the need 
to introduce a post cessation shareholding requirement in line with 
the UK Code.

Feedback received during the shareholder consultation exercise 
conducted at the end of 2019 has been incorporated into the 
proposed updated Remuneration Policy to be put forward for 
approval at the 2020 AGM. More information on this consultation 
process is contained in the Remuneration Report on page 91.

    For more information see  

page 91

73

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSDivision of responsibilities

An effective structure

The Board 
Roles and responsibilities
The Board is collectively responsible for the long‑term success of 
the Company by setting the Group’s strategic objectives, ensuring 
the maintenance of a robust system of internal controls and risk 
management and for reviewing the overall effectiveness of the 
systems in place.

The Board reviews the Company’s purpose and principles and 
is required to satisfy itself that these are aligned with its culture. 
The Board oversees the setting of objectives which are aligned with 
the Group’s high‑level strategy and long‑term vision and monitors 
progress with their delivery at meetings. 

The duties of the Board are detailed in its formal Schedule of 
Matters Reserved and is available on the Company’s website 
www.gvc‑plc.com. The Schedule of Matters Reserved is reviewed 
annually, with the last review undertaken in December 2019.

The activities undertaken by the Board during the year are set out 
over the following pages. 

Division of Responsibilities
GVC has established a clear division between the respective 
responsibilities of the Non‑executive Chairman and the Chief 
Executive, and their respective roles are set out in writing and agreed 
by the Board. In addition, the Board has adopted a delegation of 
authority mandate which sets out the levels of authority for the 
Executive Directors and employees below Board level to follow when 
managing the Group’s business day to day.

The Board is led by the Chairman, J M Barry Gibson, who succeeded 
Lee Feldman on 27 February 2020. The Chairman is responsible 
for the leadership and effectiveness of the Board. The Chairman 
promotes open, effective discussion and challenge at meetings and 
creates an environment in which all participants feel comfortable. 
The Chairman also meets separately with the Senior Independent 
Director, Non‑executive Directors, separately with the CEO and with the 
Company’s various stakeholders.

Under the recommendations of the 2018 Code, which applied to the 
Company with effect from 1 January 2019, the Chairman should 
not remain in post beyond nine years from the date of their first 
appointment to the Board. That period can, however, be extended 
for a limited time to facilitate effective succession. During 2019, Lee 
Feldman, who served on the Board since 2004 and as Chairman since 
2008, continued to chair the Board, whilst the Board undertook a 
search, led by the Senior Independent Director, for a new Chairman. 
On 4 November 2019, the Company announced the appointment of 
Barry Gibson as an Independent Non‑executive Director, who would 
become Chairman on 27 February 2020, following a short induction 
and handover period, with Lee Feldman stepping down as a Director 
on 27 February 2020.

The implementation and execution of the Group’s strategy is managed 
by the Chief Executive, Kenny Alexander. Matters which have been 
delegated to the Chief Executive include the development of strategy 
and the overall commercial objectives. The Chief Executive is also 
responsible for the implementation of Board decisions; ensuring that 
the Group complies with all of its regulatory and legal obligations; 
and engagement with external stakeholders on the progress of the 
business strategy.

The Senior Independent Director, Stephen Morana, provides a 
sounding board for the Chairman and, if necessary, acts as an 
intermediary for the Non‑executive Directors. He is also available 
to shareholders if they have concerns, which contact through the 
Chairman, CFO or CEO has failed to resolve. He also leads the annual 
appraisal of the Chairman.

The Non‑executive Directors play a key role in contributing to the 
delivery of strong governance by constructively challenging the 
Executive Directors and senior management and monitoring the 
delivery of the Group strategy within the risk and control framework.

The Non‑executive Directors are also critical to the development 
of succession planning and the appointment and removal of 
senior executives. 

Committees of the Board
The Board has four main committees: Audit Committee, Corporate 
Social Responsibility Committee, Nominations Committee and 
Remuneration Committee to assist in its responsibilities. Details of 
the roles and responsibilities of the Committees are set out in the 
sections following this report. Although the Board’s powers and 
authorities are delegated, the Board retains ultimate responsibility and 
authority for their exercise. Each Committee operates under terms of 
reference approved by the Board. The terms of reference are reviewed 
annually, with the last review taking place in December 2019, and can 
be found on the Company’s website www.gvc‑plc.com. An Executive 
Risk Committee has also been established with the primary purpose 
of assisting the Audit Committee and Board in the management of 
the risks for the Company and its subsidiaries and to oversee the 
operation of the Group’s risk management framework. The Executive 
Risk Committee comprises of the Chief Financial Officer and other 
senior executive representatives from the Group’s major functions.

Board Meetings
The Board meets formally on a regular basis and with additional ad 
hoc meetings scheduled in line with business needs. All members 
of the Board are expected to attend all meetings of the Board and 
relevant committees on which they serve.

The Board’s agenda is set by the Chairman and deals with those 
matters reserved to the Board and can be categorised into a number 
of key areas including but not limited to the long‑term business 
plan, strategy, budgets and forecasts, Group reorganisation, risk 
management and control framework and capital structure. 

74

GVC Holdings PLC | Annual Report 2019Board attendance and activities
The Board met formally face to face five times, with eight additional 
ad hoc meetings held in 2019 and Board sub‑committees were 
constituted on a number of occasions in order to deal with matters 
arising in the ordinary course of business outside of the formal 
schedule of meetings. Each Board meeting follows a carefully tailored 
agenda agreed in advance by the Chairman, Chief Executive and 
Company Secretary and comprises of reports on current trading and 
financial performance from the Chief Executive and Chief Financial 
Officer, legal and regulatory updates, people and integration, strategic 
proposals and material transactions presented by key individuals from 
relevant business areas.

Details of the Directors’ attendance at the scheduled meetings that 
occurred during the year can be found in the table below.

The following areas formed substantial areas of focus for 
the Board in the year:

 ¡ Annual governance review
 ¡ The employee survey and integration updates
 ¡ The responsible gambling commitments
 ¡ Gaming licence applications
 ¡ Regular reports from the Executive Directors
 ¡ Regular reports from the senior executive team on operations, 

business integration, product development, regulatory 
developments, litigation and investor relations

Lee Feldman¹
Kenneth Alexander
Rob Wood² 
Jane Anscombe
Pierre Bouchut
Barry Gibson3
Peter Isola4
Virginia McDowell
Stephen Morana
Jette Nygaard‑Andersen5 
Paul Bowtell6 

Board  
(5/5)
5
5
4
5
5
1
5
5
5
1
1

Audit 
 Committee  
(4/4)
–
–
–
–
4
–
–
4
4
–
–

Corporate Social 
Responsibility 
Committee  
(6/6)
6
–
–
6
–
–
5 
6
6
–
–

Nominations 
Committee  
(3/3)
3
–
–
3
–
–
–
–
3
–
–

Remuneration 
Committee  
(4/4)
–
–
–
4
–
–
–
4
4
–
–

1.  Stepped down from the Board on 27 February 2020.
2.  Appointed to the Board on 5 March 2019.
3.  Appointed to the Board, Nominations Committee on 4 November 2019 and the CSR Committee on 25 February 2020.
4.  Appointed to the Corporate Social Responsibility Committee on 27 February 2019.
5.  Appointed to the Board on 11 December 2019, and the Remuneration and CSR Committees on 25 February 2020.
6.  Resigned from the Board on 5 March 2019.

75

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSComposition, succession and evaluation

A balanced board

Board Composition
The Board continues to focus on maintaining a well‑balanced 
membership with the right mix of individuals who can apply their 
diverse business knowledge and experiences to the oversight and 
guidance to the delivery of the Group’s strategy in the jurisdictions in 
which it operates. As at the date of this report the Board is comprised 
of the Chairman, two Executive Directors and six Independent Non‑
executive Directors.

On 5 March 2019, Rob Wood was appointed Chief Financial Officer, 
succeeding Paul Bowtell. As previously disclosed, after serving 
on the Board of GVC for 15 years and as Chairman for 11 years, 
Lee Feldman stepped down from the Board on 27 February 2020. 
The Nominations Committee, led by the Senior Independent Director 
and with the Chairman abstaining, ran the process to identify 
candidates appropriate for the role of Chairman, supported by the 
independent recruitment firm, Russell Reynolds. Several short-listed 
external candidates were interviewed for the position and, the process 
led to the Board announcing the appointment of Barry Gibson as 
an Independent Non‑Executive Director on 4 November 2019, with 
him stepping up as Chairman on 27 February 2020. Jette Nygaard‑
Andersen was appointed as Independent Non‑executive Director on 
11 December 2019. The biographies of all the Directors are detailed 
on pages 70 to 71 and highlight the strength and depth of skills and 
experience they bring to the Board.

Board Commitment, Balance and Independence
Each Non-executive Director (“NED”) must be able to devote sufficient 
time to the role in order to discharge his or her responsibilities 
effectively and the Board is satisfied that the Chairman and each of the 
NEDs devotes sufficient time to their duties. The terms and conditions 
of appointment of each of the NEDs are available for inspection during 
normal business hours at the Company’s registered office and at the 
AGM for 15 minutes before and after the meeting.

The Board is aware of the other commitments and interests of its 
Directors, and changes to these commitments and interests are 
reported to and, where appropriate, agreed by the rest of the Board. 
The Group believes it has effective procedures in place to monitor 
and deal with potential conflicts of interest.

Excluding the Chairman, of the remaining eight Directors, six are 
independent NEDs. The Nominations Committee, having considered 
the matter carefully, is of the opinion that all the current NEDs 
remain independent. 

The composition of all Board committees complies with the 2018 
Code recommendations. 

76

Board Experience
A broad range of skills with a wide range of industry experience:

 ¡ Accountancy
 ¡ Business development
 ¡ Consumer branding
 ¡ E‑commerce
 ¡ Entertainment
 ¡ Equity research
 ¡ Finance
 ¡ Government and industry
 ¡ Strategy
 ¡ Marketing
 ¡ Legal and regulatory
 ¡ Retail
 ¡ Technology
 ¡ Travel and leisure
 ¡ Online gambling
 ¡ US Gaming

Director Induction, Training and Development
The Chairman is assisted by the Company Secretary in providing 
all new directors with a comprehensive induction programme on 
joining the Board. The induction programme provides new Directors 
with an understanding of the Group, its businesses and the markets 
and regulatory environments in which it operates. This includes 
meeting with senior executives and their direct reports. The process 
also provides an overview of the responsibilities for NEDs and the 
Company’s governance practises. Barry Gibson and Jette Nygaard‑
Andersen received tailored inductions following their appointment.

The Chairman has overall responsibility for ensuring that Directors 
receive suitable training to enable them to carry out their duties. 
Training is also provided by way of reports and presentations prepared 
for each Board meeting, as well as meetings with Group employees 
and external advisers. 

The Directors have access to independent professional advice at the 
Group’s expense, as well as the advice and services of the Company 
Secretary, who advises the Board on regulatory and corporate 
governance matters.

Board Evaluation and Effectiveness
In 2019 an extensive Board performance evaluation process was 
conducted, facilitated by the independent corporate governance firm, 
Lintstock Limited. This included interviews with each Director by 
Lintstock personnel and the results were reported on in the Chairman’s 
letter in the 2019 Annual General Meeting notice. This formed the 
basis of a follow‑up questionnaire process again facilitated by 
Lintstock Limited in the first two months of 2020. The results of this 
evaluation are reported on in the Chairman’s statement on pages 68 
to 69.

GVC Holdings PLC | Annual Report 2019Board Diversity
As an international company, diversity is an integral part of GVC’s 
culture, with the Board reflecting this. Information about the diversity 
of the Board, including its consideration of diversity in its succession 
plans and in developing senior management can be found in the 
Nominations Committee report. Following the appointment to the 
Board of Jette Nygaard‑Andersen on 11 December 2019 a third of the 
Board is now female and so is in line with the recommendation of the 
Hampton‑Alexander Review.

STRATEGY AWAY DAY

The Board held a strategy event with the senior executive team 
in the US in October. At this event the Board reviewed progress 
against the Group’s North American strategic plan, set the market, 
operational and employee strategies in the context of ongoing 
risks and challenges and, on the basis of the former, agreed a 
three-year financial plan. 

Diversity of the board 

6/9
3/9

0-1 Yrs

1-2 Yrs

2-3 Yrs

4+ Yrs

    For more information see 

pages 06 to 11

“ The Board continues to focus 
on maintaining a well-balanced 
membership with the right mix 
of individuals who can apply their 
diverse business knowledge and 
experiences to the oversight 
and guidance to the delivery 
of the Group’s strategy in the 
jurisdictions in which it operates.” 
Barry Gibson
Non-Executive Chairman

Male

Female

Board Tenure

Barry Gibson

Kenneth Alexander

Rob Wood

Jane Anscombe

Pierre Bouchut

Peter Isola

Stephen Morana

Virginia McDowell

Jette Nygaard‑Anderson

77

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTS 
 
 
 
 
Composition, succession and evaluation continued

Fair, balanced  
and understandable
“ The Board recognises the 
importance and benefits of 
engaging with stakeholders. 
It engages with shareholders 
through investor meetings and 
the CSR Committee, which was 
formed in 2018 with a focus 
on overseeing the Group’s 
relationships with a wider 
portfolio of stakeholders.”
J M Barry Gibson
Non-Executive Chairman

In accordance with the principles of the 2018 UK Corporate 
Governance Code, we have assessed the processes and procedures 
in place to ensure that the information presented in the Annual Report 
is fair, balanced and understandable. We describe these processes 
and procedures on page 74. 

On the advice of the Audit Committee, the Board considered that the 
Annual Report, as a whole is fair, balanced and understandable, and 
provides the information necessary for shareholders to assess the 
Group’s position, performance, business model and strategy.

Responsibility statement of the Directors in respect of the 
annual financial report
 ¡ The financial statements, prepared in accordance with the 

applicable set of accounting standards, give a true and fair view 
of the assets, liabilities, financial position and profit or loss of the 
Company and the undertakings included in the consolidation taken 
as a whole; and

 ¡ the strategic report includes a fair view of the development and 
performance of the business and the position of the issuer and 
the undertakings included in the consolidation taken as a whole 
together with a description of the principal risks and uncertainties 
that they face.

Risk management and internal controls
The Board has delegated responsibility for the annual review of the 
Group’s internal control systems to the Audit Committee, assisted 
by the Executive Group Risk Committee (responsible for the Group’s 
risk management framework). Further details of the review and 
monitoring procedures can be found within the Audit Committee 
report on page 84.

In satisfying the requirements to ensure that the Group has adequate 
risk management and internal control systems, the Audit Committee 
has monitored the Group’s internal control systems on an ongoing 
basis and reviewed the annual effectiveness assessment of the 
Group’s risk management and internal control systems.

78

GVC Holdings PLC | Annual Report 2019The Directors are responsible for keeping proper accounting records 
that are sufficient to show and explain the parent Company’s 
transactions and disclose with reasonable accuracy at any time 
the financial position of the parent Company and enable them to 
ensure that its financial statements comply with the Isle of Man 
Companies Act 2006. They are responsible for such internal control 
as they determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due to 
fraud or error, and have general responsibility for taking such steps as 
are reasonably open to them to safeguard the assets of the Group and 
to prevent and detect fraud and other irregularities.

Under applicable law and regulations, the Directors are also 
responsible for preparing a Directors’ Report and a corporate 
governance statement that complies with that law and 
those regulations.

The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the Company’s 
website. Legislation in the UK governing the preparation and 
dissemination of financial statements may differ from legislation in 
other jurisdictions. 

Going concern
The Group’s business activities, together with the factors likely to 
affect its future development, performance and position are set 
out in this Annual Report in the sections preceding this governance 
report. The financial position of the Group, its cashflow, liquidity 
position and borrowings are set out in the aforementioned section. 
In addition, notes to the financial statements on pages 129 to 174 
include the Group’s objectives, policies and processes for managing 
its capital; its financial risk management objectives; details of 
financial instruments and hedging activities; and its exposures to 
credit risk and liquidity risk. The Group has considerable financial 
resources together with a large number of customers and long‑term 
contracts with a number of corporate customers and suppliers across 
different geographic areas and industries. As a consequence, the 
Directors believe the Group is well placed to manage its business 
risks successfully in the context of the current economic outlook. 
After making enquiries, the Directors have a reasonable expectation 
that the Company and the Group have adequate resources to continue 
in operational existence for the foreseeable future. Accordingly, 
they continue to adopt the going concern basis in preparing the 
Annual Report.

Statement of Directors’ Responsibilities in respect of the 
annual report and the financial statements
The Directors are responsible for preparing the Annual Report and the 
Group and parent Company financial statements in accordance with 
applicable law and regulations.

Company law requires the Directors to prepare Group and parent 
Company financial statements for each financial year. Under that 
law they are required to prepare the Group financial statements 
in accordance with International Financial Reporting Standards 
as adopted by the European Union (IFRS as adopted by the EU) 
as applicable to an Isle of Man company and applicable law and 
have elected to prepare the parent Company financial statements 
in accordance with UK accounting standards, including FRS 101 
Reduced Disclosure Framework as applicable to an Isle of Man 
company. Under company law the Directors must not approve the 
financial statements unless they are satisfied that they give a true and 
fair view of the state of affairs of the Group and parent Company and 
of their profit or loss for that period. In preparing each of the Group and 
parent Company financial statements, the Directors are required to:

 ¡ select suitable accounting policies and then apply 

them consistently;

 ¡ make judgements and estimates that are reasonable, relevant, 

reliable and prudent;

 ¡ for the Group financial statements, state whether they have been 

prepared in accordance with IFRSs as adopted by the EU;
 ¡ for the parent Company financial statements, state whether 

applicable UK accounting standards, including FRS 101 Reduced 
Disclosure Framework, have been followed, subject to any material 
departures disclosed and explained in the parent Company 
financial statements;

 ¡ assess the Group and parent Company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going 
concern; and

 ¡ using the going concern basis of accounting unless they either 
intend to liquidate the Group or the parent Company or to cease 
operations or have no realistic alternative but to do so.

79

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSComposition, succession and evaluation continued

Nominations committee report

As announced, the former Chair of the Board and of the 
Nominations Committee, Lee Feldman, stepped down from 
the Board and the Committee on 27 February 2020. I was 
appointed to the Nominations Committee on 4 November 
2019 and became Chair of this Committee and of the Board 
on 27 February 2020. 

During the year, the Committee undertook a number of 
activities, including the search for a Chair successor led by 
the Senior Independent Director, the results of which led 
to my appointment. The Committee’s work also included 
bringing in additional skills and knowledge and resulted in the 
appointment of Jette Nygaard‑Andersen as an Independent 
Non‑executive Director on 11 December 2019.

The role of the Committee
The key responsibilities of the Committee are to assist the 
Board in identifying and nominating candidates for the Board 
and overseeing the succession planning for Non‑executive 
Directors and senior management. This involves regularly 
reassessing the structure, size, composition of the Board 
and recommending any suggested changes to the Board; 
evaluating the balance and skills, knowledge and experience 
of the Board and identifying the capabilities required for a 
specific appointment.

The role and responsibilities of the Committee are set out in 
its formal terms of reference. A copy of which can be viewed 
on the Group’s website www.gvc‑plc.com.

Committee membership and attendance
The Committee meets at least twice a year and may meet at other 
times as agreed by the Chair or at the request of a Committee 
member. The table below shows the Committee’s membership 
and attendance at meetings for the year ended 31 December 2019. 
The details of their experience and qualifications are shown in the 
Directors’ biographies. 

Member
Lee Feldman1
Jane Anscombe
Stephen Morana
Barry Gibson2

Position
Chair
Member
Member
Member

Meetings Attendance (3)
2
3
3
–

3
3
3
–

1.  Lee Feldman did not participate in meetings to do with his succession; resigned from the 

Committee on 27 February 2020.

2.  Barry Gibson was appointed to the Committee on 4 November 2019.

All appointments to the Committee are made by the Board on the 
recommendation of the Nominations Committee, in consultation 
with the Committee Chair.

The Committee comprises of a majority of independent Non‑
executive Directors with the exception of the Committee Chair. 

Appointments to the Committee are for a period of up to 
three years, which may be extended for two further periods of 
three years provided the majority of the Committee members 
remain independent.

“ On behalf of the Board, 
I am pleased to present 
the Committee’s report 
for the year ended 
31 December 2019.”
J M Barry Gibson
Chair of the Nominations committee

80

GVC Holdings PLC | Annual Report 2019The Chief Executive Officer and Group HR Director are invited to 
attend meetings where this may assist the Committee in fulfilling 
its responsibilities and, most notably in relation to executive 
appointments and succession planning. The Company Secretary acts 
as the Secretary for the Nominations Committee.

Independence
The Committee is responsible for considering the independence of all 
Non‑executive Directors by evaluating their character and judgement, 
in line with the 2018 UK Corporate Governance Code. During 2019, the 
Nominations Committee reviewed the independence of the Board and 
concluded that each Non‑executive Director remained independent 
and continues to have sufficient time to discharge their responsibilities 
to the Company. 

How the Committee spent its time in 2019
Following on from the work undertaken in 2018, the Nominations 
Committee led the process for the appointment of the successor 
Chairman, the appointment of a new Independent Non‑executive 
Director and succession planning for senior executives. 
Russell Reynolds, an external search consultant was engaged to 
facilitate the search and selection process for the successor Chairman 
and Independent Non‑executive Director.

The search for the new Chairman was led by the Senior Independent 
Director, Stephen Morana. The Committee prepared a detailed 
specification for both roles specifying the skills, knowledge, 
experience and attributes required.

The Committee as a whole was involved in the shortlisting and 
interviewing of candidates and once the preferred candidates had 
been identified, the other Board members were included and met 
with the candidates. 

The Committee considered potential nominees identified 
and examined a ‘long list’ of candidates in consultation with 
Russell Reynolds, assessing each against the role specification. 
The Committee members then agreed a shortlist of the candidates 
most closely matching the specification for each role and invited them 
for interview. Other Board members were included in the process by 
receiving updates on the Committee’s work and having the opportunity 
to meet the shortlisted candidates.

The criteria for the new Chair included significant gambling sector 
experience, a demonstrable track record of success on a range of 
high-profile public company boards, and a deep understanding of the 
evolving corporate governance landscape. After an extensive search, 
the Committee agreed that I stood out as exceeding all of those 
criteria and a short statement by the Senior Independent Director 
on the Chair recruitment process is set out below.

The Committee identified that the Board’s skill set and experience 
could be strengthened by focusing on candidates with technology 
and marketing backgrounds and noted the recommendation of the 
Hampton‑Alexander Review on gender and the Parker Review on 
ethnic diversity. It is part of the Committee’s policy when making new 
appointments to consider the importance of diversity on the Board, 
including gender and ethnicity. This is considered in conjunction with 
experience and qualifications. 

As a consequence, the Committee recommended the appointment 
of Jette Nygaard‑Andersen to the Board. Jette brings her expertise 
of digital next generation online/mobile experience and has 
wide‑ranging knowledge of consumer‑facing businesses in the 
entertainment, media and technology sectors. The Board accepted 
the recommendation and Jette was appointed to the Board as an 
Independent Non‑executive Director on 11 December 2019.

The 2018 Corporate Governance Code places greater emphasis on 
succession planning and as a result the Nominations Committee has 
built on its existing processes to enhance its focus on succession 
planning. This has not just been done at a Board level, but includes 
the top 100 management executives in the GVC business, where there 
is a focus on developing the talent and career opportunities of the 
future leaders of the business. Given the size and complexity of GVC’s 
business, it is essential to have robust contingency plans in place for 
the management team to ensure the long‑term stability and success 
of the organisation. The Committee continued to focus on succession 
planning arrangements for each Group Executive member, including 
talent development below Group Executive level.

Diversity
As an international company, diversity is an integral part of GVC’s 
culture and although the Board does not have a formal written Board 
diversity policy, the Committee recognises the importance of diversity 
and inclusion in the boardroom and throughout the organisation. 
We continue to recruit based on merit while remaining committed to 
diversity of gender, social and ethnic backgrounds when seeking to 
fill vacant Board positions and for roles in the Group more generally. 
This commitment is demonstrated by the composition of the Board, 
which comprises three women, two of whom are Committee Chairs. 
I am therefore pleased to report that with the appointment to the 
Board of Jette Nygaard‑Andersen on 11 December 2019, a third of 
our Board members are women and the Board continues to support 
Lord Davies’ and the Hampton‑Alexander voluntary targets.

The Board is also committed to increasing the percentage of women 
in senior positions in the Company, and whilst there has been an 
increase in senior female hires, there is a recognition of the further 
work to be done to achieve that. In order to achieve this aim, the 
Board continues to support the delivery of talent and leadership 
programmes within the wider organisations with initiatives such as the 
Horizon Women in Leadership Programme which aims to support and 
empower female leaders.

J M Barry Gibson
Chair of the Nominations Committee 
5 March 2020

Statement from the Senior Independent Director on the 
Chairman Succession process
In 2019 I led the process to recruit a new Chairman of the Board. 
As part of this process I met with The Investor Forum. This body 
helps facilitate a constructive dialogue between companies 
and their investors and represents a number of our largest 
shareholders. The Board found The Investor Forum’s input 
helpful and insightful. Russell Reynolds, the independent executive 
search firm assisted with the process of identifying appropriate 
candidates and I liaised with the other Non‑executive Directors 
and the CEO as we reviewed the initial candidate list and identified 
which individuals to meet. 

All the Non‑executive Directors and the CEO interviewed the short‑
listed candidates and feedback shared, before a recommendation 
was put to the Board. There were a number of strong candidates, 
but Barry Gibson stood out because of his knowledge of and 
passion for the gambling industry and his experience chairing 
the Homeserve Board, where he has worked successfully over 
a long period of time with their CEO who founded the business. 
After a short handover process Barry took over the chair from 
Lee Feldman on 27 February 2020. On behalf of the Board I 
would like to thank Lee for his support through this transition 
to his successor and for overseeing GVC becoming one of the 
world’s largest sports‑betting and gaming companies – a record he 
can be rightly proud of.

81

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSAudit, risk and internal control

Audit committee report 

“ I am pleased to present the 
Committee’s report for the year 
ended 31 December 2019. During the 
year the Committee continued to 
work closely with the Executive 
Risk Committee and the Group’s 
internal and external auditors 
to ensure that the Group was in 
compliance with the requirements 
set out in the 2018 Corporate 
Governance Code.”

Pierre Bouchut
Chair of the Audit committee

MAIN RESPONSIBILITIES OF THE COMMITTEE
 ¡ Monitors the integrity of GVC Holdings PLC’s financial 

statements and any formal announcements relating to the 
Company’s financial performance and reviews, and where 
necessary challenges, the significant financial reporting 
issues and judgements in relation to the half‑year and 
annual financial statements before these are submitted to 
the Board for final approval;

 ¡ Makes recommendations to the Board concerning any 

proposed, new or amended accounting policies;

 ¡ Oversees the relationship with the Group’s external auditor 
including reviewing the annual external audit plan and 
audit findings;

 ¡ Recommends the audit fee to the Board and sets the 

Group’s policy on the provision of non‑audit services by the 
external auditor;

 ¡ Reviews and monitors the external auditor’s independence 
and objectivity, and the effectiveness of the audit process;

 ¡ Monitors and reviews the internal audit programme and 

its effectiveness;

 ¡ Monitors and reviews GVC’s systems for internal control, 

financial reporting and risk management;

 ¡ Reviews internal audit reports covering the various areas 
and activities of the business and ensures the business 
responds to the recommendations made; and

 ¡ Assesses and reports on the Group’s viability in line with the 
Code requirements, prior to being submitted to the Board 
for approval.

The Code requires that the Audit Committee must operate 
effectively and efficiently and that its members have a 
balance of skills and experience to deliver its responsibilities. 
The Committee are comfortable that it currently has the relevant 
level of skills and experience to discharge its responsibilities.

82

GVC Holdings PLC | Annual Report 2019MEMBERS
The Committee is composed entirely of Independent Non‑executive 
Directors. Details of their experience are shown in the Directors’ 
biographies:

 ¡ Pierre Bouchut (Chairman) 
 ¡ Stephen Morana 
 ¡ Virginia McDowell

Pierre Bouchut is regarded as the Audit Committee member with 
recent and relevant financial experience.

Composition and Constitution
The Audit Committee oversees the Group’s financial reporting 
and internal controls and provides a formal reporting link with the 
external auditors. The Committee’s Terms of Reference, which are 
reviewed annually, are available on the Company’s website. The Audit 
Committee comprises three members, all of whom are Independent 
Non‑executive Directors. Appointments to the Committee are made 
by the Board at the recommendation of the Nominations Committee, 
which consults with the Chair of the Audit Committee. The Board has 
satisfied itself that the Committee’s membership includes at least 
one Director with recent and relevant financial experience and have 
competence in accounting and/or auditing and that all members are 
financially literate and have experience of corporate financial matters. 
All Directors on joining the Board are given specific sector training to 
ensure competence relevant to the business, in addition to the other 
skills they bring to the Board and Committees.

The Committee meets at least four times a year at appropriate 
intervals in the financial reporting and audit cycle and otherwise 
as required. Other Directors, including the Chief Financial Officer 
attend the Audit Committee meetings by invitation. The Committee 
also met for private discussions with the external auditor, whose 
representatives attend all Committee meetings together with the 
Director of Internal Audit.

The table below shows the attendance of the Committee members 
at meetings for the year ended 31 December 2019:

Member
Pierre Bouchut (Chair)
Stephen Morana
Virginia McDowell

Meetings 
entitled to 
attend
4
4
4

Meetings 
actually 
attended
4
4
4

83

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSAudit, risk and internal control continued

Audit committee report continued

RESPONSIBILITY FOR THE GVC FINANCIAL STATEMENTS

The Board is ultimately responsible for presenting a fair, balanced and understandable assessment of GVC’s position and prospects, which 
extends to the half-year and annual financial statements.

Delegation

GVC’s finance department, led by the CFO, 
prepares the financial statements.

The Director of Investor Relations 
coordinates with the CEO, CFO and Chair 
on the preparation of any statements on 
GVC’s position, performance, business 
model and strategy.

The Company Secretary with the Chair of 
the Board and the Chairmen of the various 
Board Committees, prepares the corporate 
governance statements and all Board 
committee reports.

EXTERNAL REVIEW

GVC’s external auditor audits the annual financial accounts and review the half-year accounts together with any business or corporate 
governance commentary. A report to the Audit Committee is prepared.

COMMITTEE’S REVIEW

The Audit Committee reviews the draft financial statements 
and accompanying statements and meets with the external 
auditors to review their report. The Audit Committee proposes 
amendments and makes recommendations to the Board and 
also approves the Audit Committee’s Report.

For the Annual Report the Remuneration Committee and 
Nominations Committee review the Directors’ Remuneration 
Report and Nominations Committee Report respectively, propose 
changes and make recommendations to the Board.

BOARD REVIEW

The Board reviews the financial statements, accompanying reports and recommendations from its committees and makes changes 
to the disclosure where appropriate.

The external auditor carries out final report and signs-off the audit report (Annual Report) or review report (half-year results).

AUDITOR REPORTING TO THE BOARD

AUDIT/BOARD APPROVAL AND PUBLISH

The Board approves the year-end financial statements and disclosures and the half-year report and these are then released to the stock 
exchange and published on GVC’s corporate website.

In respect of the financial statements and accompanying reports for the year ended 31 December 2019, the Company has followed 
the process detailed above. In doing so the Directors confirm that they have reviewed the complete 2019 Annual Report and considered 
that taken as a whole, the report is fair, balanced and understandable and provides the information necessary for GVC’s shareholders 
to assess the Company’s performance, business model and strategy.

84

GVC Holdings PLC | Annual Report 2019ACCOUNTING AND KEY AREAS OF JUDGEMENT

Throughout the course of the year, the Audit Committee determined the following areas of the financial statements were of significant 
interest. These issues were discussed with management and the external auditors to ensure that the required level of disclosure has been 
provided and that appropriate rigour has been applied where any judgement may be exercised.

Matter considered
Separately disclosed items and proforma information

Action

The Group separately discloses certain items in order to allow 
a clearer understanding of the underlying trading performance 
of the business. In 2019, the Group has recorded a net charge 
in respect of items which have been separately disclosed of 
£630.1m in the Income Statement.

In addition, given the financial statements in 2018 only include 
the nine months of trading post acquisition for the acquired 
Ladbrokes Coral business and are stated pre IFRS 16, proforma 
financial information has been provided within the Annual Report 
and Accounts to assist in the articulation of the underlying 
business performance.

Carrying value of long-lived assets and depreciable lives

The Group has significant value in enduring and indefinite 
life assets such as UK brands and goodwill which need to be 
reviewed for impairment. In 2019, the Group has recognised a 
non‑cash impairment charge against the goodwill carried on the 
Australian business.

Contingent consideration

Included within the Group Balance Sheet as at 31 December 
2019 is contingent consideration of £134.0m, which has 
been calculated based on potential future profitability of 
previous acquisitions.

Provision for historical tax claims

The Group has recognised a receivable of £116.0m in respect 
of amounts paid on account for Greek tax in relation to the 
2010/11 Assessment. In recording this receivable, management 
have exercised judgement over the likelihood of recovering 
these amounts.

As part of their assessment that the treatment of separately 
disclosed items in the financial statements is appropriate, 
the Committee have considered each of the items disclosed 
and challenged, where necessary, the treatment adopted 
by management. The Committee has also considered the 
conclusions reached by KPMG as part of its audit in this area 
and are satisfied with the disclosure adopted.

Management’s use of proforma information in explaining the 
underlying business performance has also been considered by 
the Committee, as have KPMG’s views on the use of proforma 
information and non‑GAAP measures. The Committee has 
also considered the prominence given to non‑GAAP measures 
compared to statutory measures and is satisfied with the balance 
of the disclosure provided.

The carrying value of all enduring and indefinite life assets are 
tested for impairment annually. In reaching their conclusion 
that the treatment adopted is appropriate, the Committee have 
reviewed the forecasts, key assumptions and methodology 
adopted by management in determining the impairment charges 
required in the 2019 financial statements. 

As part of this process and in reaching their conclusion that the 
current charges and disclosure are appropriate, the Committee 
have also reviewed KPMG’s audit findings.

The Committee have reviewed the process and judgements 
taken by management in determining the likely pay‑out under the 
contingent consideration agreements as well as the findings of 
the KPMG audit and are satisfied that the liabilities recognised are 
appropriate given the circumstances.

The Committee have assessed the advice taken by management 
and the conclusions reached over the likelihood of success of 
the appeal and considered the analysis and conclusions reached 
by KPMG as part of their audit work. Whilst there is inherent 
uncertainty in the outcome of any appeal, the Committee 
consider the judgement taken by management is appropriate.

85

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSAudit, risk and internal control continued

Audit committee report continued

Non-audit services provided by the external auditor
The Audit Committee has established a policy regarding the 
appointment of external auditors to perform non‑audit services for 
the Group and keeps this under continual review, receiving a report 
at each Audit Committee meeting. This policy dictates that in the 
Company’s financial year, the total fees for non-audit services provided 
by the external auditors, excluding non‑audit fees for due diligence 
for acquisitions and other specific matters noted below, should 
not exceed 70% of the average of the total fees for audit services 
they provided in the preceding three‑year period. In the year ended 
31 December 2019, the total non‑audit fees as a percentage of the 
audit fees paid to the external auditors was 21%.

In addition to their statutory duties, KPMG LLP is also employed 
where, as a result of their position as auditors or for their specific 
expertise, they either must, or the Audit Committee accepts they are 
best placed to, perform the work in question. This is primarily work in 
relation to matters such as shareholder circulars, Group borrowings, 
regulatory filings and certain business acquisitions and disposals. 
In such circumstances the Audit Committee will separately review the 
specific service requirements and consider any impact on objectivity 
and independence of the auditors and any appropriate safeguards to 
this. As such the Audit Committee believes it appropriate for these 
non‑audit services to be excluded from the 70% cap set out above. 
In the year ended 31 December 2019 no fees were paid to the external 
auditors in respect of due diligence for acquisitions. 

Internal audit and its effectiveness
The Board delegates responsibility for reviewing the effectiveness 
of the Group’s systems of internal control to the Audit Committee. 
This covers all material controls including financial, operational and 
compliance controls and risk management systems.

The Group’s Internal Audit function forms the primary source of 
internal assurance via the delivery of the Internal Audit Plan, which 
is structured to align with the Group’s strategic priorities and key risks 
and is developed by Internal Audit with input from management and 
the Audit Committee.

Its mission is to provide independent, objective assurance and 
consulting services designed to add and protect value by improving 
the Group’s operations. Internal Audit assists the Group to accomplish 
its objectives by bringing a systematic, disciplined approach to 
evaluate and improve the effectiveness of risk management, control 
and governance processes.

External auditors
During the year ended 31 December 2019, KPMG LLP was appointed 
under an engagement letter to act as auditor to enable the Company 
to meet its obligations to prepare financial statements in accordance 
with the Listing Rules. The 2019 financial year-end is KPMG LLP’s 
second financial reporting period as the Group’s external auditor, 
following the external audit tender process in 2018, with Mike Harper 
as the lead audit partner.

A resolution will be proposed at the 2020 AGM to re‑appoint KPMG 
LLP as the external auditors.

Policy on external audit tender
The UK Corporate Governance Code recommends that FTSE 350 
companies put their external audit out to tender at least once every 
ten years. The EU Audit Regulation, effective across all Member States 
from the 17 June 2016, enforces mandatory audit firm rotation after a 
period of maximum tenure, set at 20 years.

GVC last ran a competitive audit tender process in 2018 following 
the acquisition of Ladbrokes Coral, with KPMG LLP appointed as 
external auditors. The Audit Committee, and the Board intend on 
putting the external audit out to tender at least once every ten years, 
in line with the guidance provided by the Financial Reporting Council, 
the EU Regulation and the Statutory Audit Services Order. The Audit 
Committee continues to follow an Auditor Rotation and Tendering 
Policy (which was first adopted in 2017).

Effectiveness of the external audit process
The Audit Committee is committed to ensuring that the external 
audit process remains effective on a continuing basis. In particular, 
throughout the year the Audit Committee paid specific attention 
to the following areas:

 ¡ Reviewing that safeguards put in place by the incumbent auditor 
against independence threats are sufficient and comprehensive;
 ¡ Ensuring that the quality and transparency of communications with 
the external auditors are timely, clear, concise and relevant and that 
any suggestions for improvements or changes are constructive;

 ¡ Exercising professional scepticism, including but not limited 

to, looking at contrary evidence, the reliability of evidence, the 
appropriateness and accuracy of management responses to 
queries, considering potential fraud and the need for additional 
procedures and the willingness of the auditor to challenge 
management assumptions; and

 ¡ Considering if the quality of the audit engagement team is sufficient 
and appropriate – including the continuity of appropriate industry, 
sector and technical expertise (including new areas of activity by 
the client and changes in regulation or professional standards) 
and whether it has exercised sufficient objectivity to mitigate any 
independence and familiarity threats.

Feedback is provided to the external auditor at every instance by the 
Audit Committee and through one‑to‑one discussions between the 
Chair of the Audit Committee and the audit firm partner.

86

GVC Holdings PLC | Annual Report 2019Through its work, Internal Audit provides assurance to the Board, 
through the Audit Committee, that effective and efficient control 
processes are in place to identify and manage business risks that may 
prevent the business from achieving its objectives. The scope of this 
work includes:

 ¡ Providing assurance to the Board and executive management that 
effective systems and controls are in place and are being operated 
to manage all significant risks within the financial and business 
systems operated within the Group;

 ¡ Assisting the business in fulfilling its corporate 

governance responsibilities;

 ¡ Supporting operational management by providing best practice 

advice on internal controls, including practical recommendations 
to mitigate control weaknesses identified during the review process;

 ¡ Promoting effective control at reasonable cost and assisting 
management generally in the pursuit of value for money 
(e.g. by providing practical recommendations to improve the 
efficiency of the financial and business processes operated by 
the business); and

 ¡ Carrying out ad‑hoc investigations based on any allegations made 

through the Whistleblowing Policy or as requested or directed by the 
Audit Committee and/or executive management.

Recommendations arising from Internal Audit reviews are 
communicated to the relevant business area for implementation 
of appropriate corrective measures, with results reported to the 
Audit Committee.

The work completed by Internal Audit during the year focused on key 
areas of the Group (disclosed on pages 60 to 65 under principal risks), 
which included:

 ¡ Reviews of Anti‑money Laundering and Social Responsibility 

processes across various business units

 ¡ Operating review of the online partypoker and Australian businesses
 ¡ Review of key investment projects including the new till system for 

UK Retail 

 ¡ Compliance review of the InterTrader business 
 ¡ Review of the UK Stadia businesses including health and 
safety management, animal welfare management and 
licensing compliance

 ¡ Review of training and staff development processes across 

the Group

 ¡ Ongoing review of GDPR compliance 

In addition to the above, the Group formed a Regulatory Assurance 
function formed in 2018 and reporting into the Group Director of 
Internal Audit. The Regulatory Assurance team has been set up to 
ensure that there are regular, ongoing monitoring programmes across 
regulatory processes, such as anti‑money laundering, responsible 
gambling and Retail licence obligations.

Other regulated activities in scope include marketing compliance and 
affiliate management. A periodic review of key compliance activities 
aims to maintain ongoing oversight of controls on behalf of internal 
and external stakeholders.

The Board, with the support of the Audit Committee, has completed 
its annual review of the effectiveness of the internal system of 
control, and whilst they are satisfied that it is robust there are areas 
which could be improved and these have been incorporated into the 
2019 Audit Plan. The areas which will be subject to ongoing focus in 
2020 are:

 ¡ System access controls;
 ¡ Harmonisation and standardisation of the control environment 

in the combined business; and

 ¡ Ongoing compliance assurance over key regulations including 

gambling and responsibility requirements, anti‑money laundering, 
marketing and GDPR. 

The Directors acknowledge that, whilst GVC’s system of internal 
control can reduce the probability of business risks impeding the 
Company in achieving its objectives, it cannot eliminate these 
risks and can therefore provide only reasonable, not absolute, 
assurance against material misstatement or loss. The Directors also 
acknowledge that the business continues to face several risks as a 
direct result of the integration of its various operations. This means 
that in 2020 there will be continued focus on areas of the business 
affected by integration where changes in systems, personnel or 
processes could lead to weaknesses in internal controls during the 
ongoing transitional period.

Whistleblowing policy
The Group has a formal “whistleblowing” procedure by which 
employees can, in confidence, raise concerns about possible 
improprieties in financial or other matters. This procedure is set out 
in the Group’s Code of Conduct, which was re‑launched across the 
enlarged Group during 2018.

The Company seeks the highest ethical standards in carrying out its 
various business activities and corrupt practices of any sort will not be 
tolerated. The Company is committed to tackling malpractice and it is 
the personal responsibility of every employee of the Group to manage 
and reduce the risk of malpractice in their business.

The Company actively encourages individuals, where they believe that 
malpractice has taken place, to make protected disclosures either 
internally to the Audit Committee or externally through the outsourced 
service provider, Expolink. Employees will be protected where they 
have reasonable grounds to believe that their employer, another 
worker or a third party has committed serious malpractice and make 
a disclosure in good faith.

The Group has a written policy available to all employees on the 
Group’s intranet and approved by the Audit Committee, which sets out 
the type of disclosure which is protected and also specifies to whom 
disclosures should be made and the process that will be followed.

The Audit Committee is satisfied that robust and appropriate 
arrangements are in place for the proportionate and independent 
investigation of such matters and for appropriate follow‑up action.

Pierre Bouchut
Chair of the Audit committee 
5 March 2020

87

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSRemuneration

DIRECTORS’ REMUNERATION REPORT 

Annual statement from the 
Remuneration Committee Chair
“ 2019 was another highly successful 
year for GVC. I believe that our 
remuneration structures have 
led to pay which has been aligned 
with the excellent strategic and 
operational performance delivered 
by our senior management team.”
Jane Anscombe
Chair of the remuneration committee

2019 GROUP PERFORMANCE

It was another year of strong performance for GVC. 
We continued to deliver double-digit growth in online 
NGR while successfully managing the impact of the 
Triennial Review on our retail business from April 
2019. This was the first full year of ownership of 
Ladbrokes Coral and the integration is proceeding 
to plan. Our results materially exceeded initial 
expectations, despite substantial regulatory change 
in many of our markets, and we continued to grow 
our market share in our core online territories. This is 
testament to the clear strategy and operational 
excellence of our Executive Directors and senior 
management team. 

Key 2019 performance highlights include:

 ¡ Group Net Gaming Revenue up 2% to £3,655m¹;
 ¡ Underlying EBITDA¹,² down 10% at £678m but 14% 
ahead after adjusting for the Triennial Review and 
incremental Online taxes;

 ¡ Adjusted diluted EPS² of 62.3p (2018: 76.3p);
 ¡ Dividends increased by 10% to 35.2p per share 
in respect of 2019, in line with our double-digit 
dividend growth policy;

 ¡ Total shareholder return in 2019 of 39%;
 ¡ Roar Digital (our US joint venture with MGM 

Resorts) made good progress, and was live in six 
states at the end of 2019;

 ¡ A large number of new responsible gambling and 
other ESG initiatives launched (see the separate 
Corporate Social Responsibility section).

1.  2018 comparative is proforma as if Ladbrokes Coral had been owned 

for the whole of 2018. 

2.  Pre IFRS 16. See the CFO review.

88

GVC Holdings PLC | Annual Report 2019As the Chair of the Remuneration Committee, I am pleased to 
present the Directors’ Remuneration Report for the year ended 
31 December 2019. 

This year we will be asking shareholders to vote on two remuneration 
resolutions at our 2020 AGM:

 ¡ Our Remuneration Policy (Policy), which outlines the remuneration 

framework which will apply to our Executive Directors, Non-
executive Directors and the Chairman of the Board following 
approval; and

 ¡ Our Annual Report on Remuneration, which summarises 

remuneration outcomes for 2019 and explains how we intend to 
apply the Remuneration Policy in 2020.

As an Isle of Man incorporated company, GVC is not subject to the 
remuneration reporting regulations which apply to UK-incorporated 
companies. Nevertheless, the Committee recognises the importance 
of effective corporate governance and is firmly committed to UK best 
practice. We will therefore continue to operate in line with the UK 
remuneration reporting regulations and, accordingly, will be submitting 
the resolutions above for separate advisory shareholder votes.

New Remuneration Policy
During 2019, the Committee performed a detailed review of our Policy 
ahead of its renewal in 2020. As part of this we consulted extensively 
with shareholders and their representative bodies to listen to and 
reflect on their views on remuneration at GVC. I would like to thank 
shareholders for their constructive input during this process, which 
was fed back to and discussed by the Committee and Board and 
which was helpful in shaping the review of our Policy.

The consultation also took place in the context of the disappointing 
vote that we received on our 2018 Directors’ Remuneration Report 
(“DRR”) at the 2019 AGM. What we heard supported our initial view 
that the vote primarily reflected concern around the outcome of legacy 
arrangements (established before our current Policy was put in place), 
together with the decision taken to address the competitiveness of our 
CEO’s salary, albeit that this was revised prior to the AGM. 

I am pleased to report that the majority of views we heard during 
the consultation process were supportive of our existing Policy. 
This was reinforced by the outcome of our own internal review, which 
highlighted that the Policy continues to be appropriate for supporting 
and driving progress towards GVC’s strategic goals, and that there was 
no pressing rationale for change.

As a result, the Committee determined that only minor changes are 
required to the Policy for 2020. The framework of our Annual Bonus 
and Long-Term Incentive Plan (“LTIP”) is simple, easily understood and 
transparent for participants and shareholders, and aligned with key 
corporate goals and ultimately the experience of our shareholders.

We are already well-positioned against many of the provisions of 
the revised UK Corporate Governance Code (Code). The changes 
we are making to the Policy are primarily to ensure that we remain 
fully aligned with developing best practice. In particular we are 
proposing to:

 ¡ Introduce post-employment shareholding requirements, such that 

Executive Directors must hold their full guideline (or actual holding if 
lower) for two years from the date of departure. This is fully aligned 
with the Investment Association guidance in this area.
 ¡ Reduce the amount of Annual Bonus payable for target 

performance from 60% of maximum to 50% of maximum.

 ¡ Extend our malus and clawback provisions to ensure that the trigger 

events align with the Code guidance.

These changes will complement the governance provisions of the 
current Policy such as:

 ¡ no separate Executive Director pensions;
 ¡ above market shareholding guidelines;
 ¡ unfettered discretion to adjust formulaic outcomes; and
 ¡ bonus deferral and holding periods
to ensure that we remain aligned with the expectations of 
our shareholders.

Remuneration outcomes for 2019
Our key financial performance indicator, underlying EBITDA was 
£678m which was well ahead of consensus of £630m at the start 
of the year. This achievement was helped by excellent execution 
of triennial mitigation plans in UK Retail which resulted in better 
results than originally anticipated (in 2018 we had forecast the 
implementation of £2 FOBT stakes would cut our Retail EBITDA by 
£135m). The overall result exceeded the stretch target under the 
Annual Bonus of £663m. Our Net Debt performance was also strong; 
adjusted Net Debt (pre IFRS 16) ended the year at £1,823m, below the 
2018 figure of £1,897m despite Ladbrokes Coral integration costs and 
Greek tax payments. Even after excluding favourable foreign exchange 
and disposal proceeds, the result exceeded the stretch target of 
£1,997m.

As a result of this excellent performance, the annual bonus paid out 
at 100% of maximum. The Committee assessed whether this outcome 
could be justified based on the overall performance of GVC – including 
share price performance, progress against our responsible gambling 
and ESG strategy, and the quality of underlying earnings – and was 
satisfied that this was the case. Further details are provided on pages 
105 to 106.

Our performance over the 2017–19 LTIP period was also very strong. 
Organic growth was augmented by M&A, increasing the scale and 
breadth of our activities and materially increasing the proportion of 
our business derived from fully regulated or taxed markets. To ensure 
that performance against the EPS condition was being measured on 
a like-for-like performance, we adjusted the targets to reflect material 
acquisitions and disposals made during the period. This included 
the addition of the expected accretive contribution from Ladbrokes 
Coral (acquired in March 2018), and the removal of the contribution 
from our former Turkish business (disposed in December 2017). 
The Committee was comfortable that both of these adjustments were 
fair and appropriate. The exceptional performance of the underlying 
GVC business, coupled with the outperformance of Ladbrokes Coral, 
meant that cumulative EPS exceeded the adjusted stretch target.

For additional comfort, the Committee considered performance 
on two other bases against the original targets: reported EPS 
and standalone GVC performance. In both cases, performance 
significantly exceeded the relevant target range, which gave 
reassurance that full vesting under this measure was appropriate and 
fairly reflected GVC’s overall performance. Coupled with the relative 
TSR element (50% of the total) vesting at 82.3% of maximum, there 
was an overall vesting outcome of 91.1% of maximum for the 2017 
LTIP award. Further details are provided on pages 106 to 107.

Use of discretion
When considering the allocation of the 2019 LTIP grant to the CEO, 
Kenneth Alexander, in March 2019 the Committee took into account 
the shareholder experience of preceding months including the impact 
on the share price of a sale of shares by the CEO and Chairman. 
The Committee applied downward discretion to reduce the CEO’s 
LTIP award by 27% compared to what he would have received had the 
normal share price at grant been applied. 

89

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSRemuneration continued

DIRECTORS’ REMUNERATION REPORT  
Continued

During 2018 the CEO’s salary had been increased from £750,000 to 
£950,000 to reflect the substantial increase in the complexities and 
responsibility of the role post the acquisition of Ladbrokes Coral. 
In May 2019, in light of shareholder and proxy advisor feedback, and 
after consulting with the Chairman of the Board and myself, the CEO 
volunteered to reduce his annual salary to £800,000, with effect from 
1 June 2019.

Board changes
As announced on 4 November 2019, Lee Feldman stepped down as 
Chairman of the Board, after 11 years in the role, and left the Company 
on 27 February 2020.

During his tenure, Lee played an instrumental role in GVC’s 
transformation from an AIM listed business with a market 
capitalisation of around £31m in 2008, to a Main Market, premium 
listed company. Lee left the business with it continuing to perform 
strongly and has provided a seamless transition of the Chairmanship 
to his successor, Barry Gibson. He has also agreed to continue to 
serve on the Roar Digital, LLC board of directors, as one of GVC’s 
representatives until 31 December 2020, retaining his knowledge in 
this critical market, and to waive any fee for these services. In addition, 
Lee has agreed to waive the contractual right which he had to a 
12-month notice period under the terms of his appointment letter and 
any associated payments. As such there will be no further fees paid to 
Lee following his departure on 27 February 2020.

In December 2017, Lee received a one-off fee as part of a move to 
bring his remuneration arrangements into line with best practice. 
The fee was deferred into GVC shares, half of which are due to vest in 
December 2020, with a value at 31 December 2019 of around £231k. 
The intention was that Lee would remain as Chairman throughout this 
period, but subsequently the revised Code brought in new provisions 
around the length of tenure for board chairmen, with the result that Lee 
is standing down earlier than originally envisaged. Taking into account 
these circumstances, coupled with the continued strong performance, 
Lee agreeing to waive his notice period, and his service on the Roar 
Digital board for no compensation, the Committee will allow Lee to 
retain these shares as a good leaver, with them vesting and being 
released to him on 31 December 2020.

Incentives
As discussed above, our incentive structure remains fit for purpose, so 
we are not making any significant changes to the overall framework. 
We are making a small change to the way in which we implement the 
Policy, namely in the performance measures used under the LTIP. 

Annual Bonus
During our review, we considered the possible inclusion of a 
performance measure to reflect our responsible gambling agenda and 
discussed this during our shareholder consultations. This is a core 
part of our strategy for sustainable growth, and the Committee and 
the Board fully supports the strong emphasis placed on this activity 
throughout GVC. However, we are conscious that incentive metrics 
should be robust, measurable and clearly articulated for management 
and shareholders. After careful consideration, the Committee 
determined that it was not the appropriate time to include a specific 
responsible gambling metric in the annual bonus. This decision will 
be kept under review for future years. However, the Committee will 
take into account actions by management in support of this agenda, 
as well as any significant negative events, when determining the 
appropriateness of formulaic bonus outcomes. We will also keep 
under review the potential to incorporate responsible gambling as a 
more formal metric.

The annual bonus targets will be published in next year’s DRR, but I 
can confirm that the EBITDA element represents a material increase 
over the 2019 target levels.

Long-Term Incentive Plan
Our review indicated that the current measures were working 
well – EPS and relative TSR remain key metrics for understanding 
GVC’s performance. However, there was clear appetite to increase 
the emphasis on how we are performing relative to our peers, while not 
losing sight of our overall performance against the wider stockmarket.

As a result, for the 2020 LTIP awards we are increasing the weighting 
of relative TSR from one-half to two-thirds, with measurement 
split equally between a broad group of FTSE companies (this year 
the FTSE 51 – 150) and a new bespoke group of sectoral peers. 
The remaining one-third will be based on cumulative EPS, as before.

As set out on page 112, the Company appointed Barry Gibson to 
succeed Lee. He joined the Board in November 2019 on an annual 
fee of £450,000.

Our demanding 2020 LTIP targets are published on pages 111 to 112. 
To achieve the stretch cumulative EPS element, management will need 
to deliver a three-year CAGR in EPS (pre IFRS 16) of 23%.

Conclusion
GVC continued to perform strongly during 2019, delivering robust 
underlying growth and outperforming its peers. We continued to 
pursue our strategy of building further scale, increasing international 
diversification and leveraging our proven proprietary technology, 
established brands and high quality people. As a Committee we 
have sought to make decisions which effectively drive and support 
this growth, while aligning with UK best practice remuneration and 
governance standards.

I hope that you find the report clear and informative, and that the 
Committee has your support for our Remuneration Policy and Annual 
Report on Remuneration at the forthcoming AGM.

Jane Anscombe
Chair of the Remuneration Committee 
5 March 2020 

Looking ahead to 2020
Directors’ Salaries
The Committee has agreed that the CEO’s salary for 2020 will be 
£816,000, a 2% increase. This is in line with the salary increase budget 
across our wider UK population. 

Rob Wood was appointed to the CFO role on a salary of £400,000 in 
March 2019. This was significantly below the salary received by his 
predecessor (£656,000 of which £535,000 was eligible for incentive 
opportunity) and was also towards the lower end of typical market 
practice for companies of equivalent size to GVC. The Committee 
considered that this positioning was appropriate at the time, reflecting 
that it was Rob’s first listed company role.

Since appointment, Rob has performed very strongly, has built an 
excellent reputation with our shareholders and has delivered a major 
debt refinancing. Reflecting on this, and taking into account relevant 
market practice, both within the wider market and among our peers, 
the Committee considered that it was appropriate to increase Rob’s 
salary to £430,000 for 2020, to reflect his current performance and the 
skills that he brings to the role. The Committee may consider future 
above average increases for Rob over the next two to three years so 
that an appropriate market positioning can be achieved, dependent on 
Rob continuing to perform strongly in the role.

90

GVC Holdings PLC | Annual Report 2019EXECUTIVE REMUNERATION AT GVC

The remuneration framework for Executive Directors at GVC is intended to incentivise them to execute on the Company’s strategy and 
create long-term sustainable value for shareholders. It is simple, focused and aligned with key financial and strategic business goals.

YEAR 1

YEAR 2

YEAR 3

YEAR 4

YEAR 5

Fixed 
Pay

Base salary
Benefits
Pension

TOTAL 
PAY

Annual  
Bonus

One-year performance period
Key financial metrics
Clawback provisions apply

Three-year deferral period
No further performance conditions
Malus provisions apply

LTIP

Three-year performance period
Key financial and total shareholder return metrics
Malus provisions apply

Two-year holding period
No further performance conditions
Clawback provisions apply

2019 – Executive Directors’ remuneration
£000s
Kenneth Alexander (CEO)
Rob Wood (CFO)
Paul Bowtell (ex-CFO)

Base Salary
 863
329
117

Benefits
118
12
13

Pension
–
12
–

Annual Bonus
2,000
658
–

LTIP
1,862
–
–

Total 
4,843
1,011
130

2019 – Incentive outcomes

Annual Bonus 

2017–19 ltip 

Threshold 
£600m

On-target 
£632m

Stretch 
£663m

EBITDA 
(70%)

Net debt 
(30%)

Threshold 
£2,047m

100% of max.

Cumulative EPS 
(50%)

Outcome 
£678m

Stretch 
£1,997m

100% of max.

Relative TSR 
(50%)

Outcome 
£1,823m

Overall outcome 
100% of max.

Threshold 
145.6p

Threshold 
Median

Stretch 
173.0p

Stretch 
UQ

100% of max.

Outcome 
182.2p

Outcome 
TSR: 56.2%

82.3% of max.

Overall outcome 
91.1% of max.

2020 – Executive Directors’ remuneration

Fixed Pay

Kenny Alexander (CEO) Salary – £816,000

Rob Wood (CFO)

Performance  
measures

Framework

Material changes  
from 2019

Benefits
Pension – none
Salary – £430,000
Benefits
Pension – 4.5% of salary
n/a

n/a

7.5% salary increase for the CFO, 
reflecting strong performance  
in new role
CEO increase in line with workforce

Annual Bonus
Max. opportunity – 250% of salary
Target opportunity – 125% of salary

Max. opportunity – 200% of salary
Target opportunity – 100% of salary

Long-Term Incentive Plan
Max. opportunity – 300% of salary

Max. opportunity – 250% of salary

70% EBITDA
30% Net Debt

Half deferred into shares for three 
years. Malus and clawback provisions
Full Committee discretion available
On-target opportunity reduced from 
60% of maximum to 50% 

1/3rd cumulative EPS
1/3rd relative TSR against FTSE 51 – 150
1/3rd relative TSR against peer group
Two-year holding period
Malus and clawback provisions
Full Committee discretion available
Increased emphasis on relative TSR  
from half to two-thirds
Introduced peer group to complement 
broader FTSE index

91

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTS 
 
 
Remuneration continued

DIRECTORS’ REMUNERATION REPORT  
Continued

REMUNERATION IN CONTEXT

Committed to good governance
When determining executive remuneration policy, the Committee takes into account a wide range of factors including legal and regulatory 
requirements, associated guidance, and the views of shareholders and their representative bodies. Below is how the Committee addresses 
the following principles as set out in the 2018 UK Corporate Governance Code.

Clarity

 ¡ Our remuneration framework is structured to support the financial and strategic objectives of the Company, 

aligning the interests of our Executive Directors with those of shareholders.

 ¡ We are committed to transparent communication with all our stakeholders, including shareholders – page 55 

sets out more details of how we engage with shareholders.

Simplicity

Risk

 ¡ We operate a simple, but effective remuneration framework.
 ¡ The annual bonus and LTIP reward performance against key measures of success for the business.
 ¡ There is clear line of sight for management and shareholders.

 ¡ Our incentives are structured to align with the Company’s risk management framework.
 ¡ Three-year deferral under the annual bonus and the two-year holding period on LTIP awards create long-term 

alignment, as do our within- and post-employment shareholding guidelines.

 ¡ Both incentives also incorporate robust performance targets, malus and clawback provisions, and overarching 

Committee discretion to adjust formulaic outcomes.

Predictability

 ¡ The Remuneration Policy clearly sets out the possible future value of remuneration which Executive Directors 

could receive, including the impact of share price appreciation of 50%.

Proportionality

 ¡ There is clear alignment between the performance of the Company and the rewards available to 

Executive Directors.

 ¡ Incentive elements are closely aligned to our strategic goals, transparent and robustly assessed, with the 
Committee having full discretion to adjust outcomes to ensure they align with overall GVC performance.

Alignment to 
culture

 ¡ We are committed to effective stakeholder and colleague engagement, part of which is ensuring that the 

Committee sees all relevant data relating to pay and conditions in the wider workforce.

 ¡ Operating responsibly towards our customers is fundamental to the way in which GVC operates 

and remuneration outcomes are reviewed in the light of actions taken in support of our responsible 
gambling agenda. 

Leading on Code implementation
Prior to implementation of the new UK Corporate Governance Code, we were already reasonably well positioned against many of the 
provisions. Since implementation, we have taken the opportunity for our new Policy to ensure that we are fully aligned with its provisions, 
as set out below:

 ¡ Pensions – We do not operate separate pension arrangements for our Executive Directors; they are entitled to participate in the  

all-employee scheme with the same contribution levels as other UK employees.

 ¡ Annual Bonus – We require half of any bonus to be deferred for three years. While not a Code provision, for 2020 onwards we have 

also reduced the on-target bonus opportunity from 60% of maximum to 50%.

 ¡ Holding period – There is a two-year post-vesting holding period on all LTIP awards for Executive Directors. 

 ¡ Shareholding guidelines – We operate within- and post-employment shareholding guidelines, both of which are in the upper half of 
market practice; under the former the CEO is required to hold 400% of base salary (CFO 200%), while the latter are fully aligned with 
Investment Association guidance, with individuals required to hold their guideline in full for two years.

 ¡ Malus and clawback – We have added ‘corporate failure’ to the list of potential malus and clawback trigger events, maintaining full 

alignment with the Code guidance.

 ¡ Discretion – The Committee has unfettered discretion available under the annual bonus and LTIP to adjust formulaic pay outcomes 

to ensure that they align with GVC’s overall performance.

92

GVC Holdings PLC | Annual Report 2019Understanding our employee context
Our employees are vital to our business. At GVC, we believe in fairness throughout the Company. The Group operates a number of general 
principles applied to all levels:

 ¡ We will provide a competitive package compared to the relevant market for each colleague;

 ¡ We will ensure colleagues can share in the success of the business, where appropriate, through performance-based variable 

remuneration; and

 ¡ We aim for transparency and a fair cascade of remuneration throughout the Group.

Consideration of Colleague and Stakeholder Views
The Committee supports fairness and transparency of remuneration 
arrangements and the Policy has been designed to align with the 
remuneration philosophy and principles that underpin remuneration 
across the wider Group. To support this, the Committee receives 
regular updates on remuneration practices across the Group. 
For example, the Committee has received and discussed regular 
and substantial updates on the harmonisation of remuneration 
arrangements across GVC and Ladbrokes Coral since the acquisition. 

When setting Executive Directors’ remuneration, the Committee 
considers the remuneration of other senior managers and colleagues 
in the Group more generally to ensure that arrangements for Executive 
Directors are appropriate in this context. When determining salary 
increases for Executive Directors, the Committee considers the 
outcome of the wider pay review for the Group. In addition, pension 
arrangements for the Executive Directors are aligned with those for 
our wider workforce.

While the Committee has not expressly sought the views of 
employees, through the Board the Committee is kept updated as to 
employee views on remuneration more generally. Our first global 
employee survey was carried out in October 2019, and the results of 
this, including those on pay and benefits, were presented to the Board. 
We also have a number of employee forums within GVC. These play 
an important role in providing employees with a voice and allow them 
to provide the business with valuable insight and feedback on a range 
of topics, including remuneration. Looking forward, Virginia McDowell, 
who has been appointed as our Workforce Designated Director, will 
provide the Remuneration Committee with updates on employee 
views on remuneration. 

CEO Pay Ratio (Audited)
In common with many companies we are publishing our CEO pay ratio 
for the first time this year. The first table below sets out the ratio at 
median, 25th and 75th percentile of the total remuneration received 
by the CEO compared to the total remuneration received by our UK 
employees, while the second provides further information on the total 
pay figure used for each quartile employee, and the salary component 
within this. Our CEO’s 2019 pay was 229 times the median (50th 
percentile). This is reflective of our large retail workforce in the UK and 
we believe is not out of line with other retail organisations. 

2019 CEO pay ratio

Method
Option A

25th 
percentile
278

50th 
percentile
229

75th 
percentile
170

UK employees – pay element
– Salary
– Total remuneration

25th 
percentile
£14,956
£17,409

50th 
percentile
£15,984
£21,120

75th 
percentile
£26,095
£28,524

We would highlight the following in terms of the approach taken:

 ¡ ‘Option A’ was chosen as it is considered to be the most accurate 
way of identifying employees at P25, P50 and P75, and is aligned 
with investor expectations. Under this approach we calculate total 
remuneration for all of our UK employees and rank them accordingly 
on this basis.

 ¡ The lower quartile, median and upper quartile employees 
were calculated based on full-time equivalent data as at 
31 December 2019. 

 ¡ In reviewing the employee pay data, the Committee is comfortable 

that the P25, P50 and P75 individuals identified appropriately reflect 
the employee pay profile at those quartiles, and that the overall 
picture presented by the ratios is consistent with our pay, reward 
and progression policies for UK employees.

The Committee notes that GVC has in place a number of initiatives to 
ensure that the pay and conditions for our wider employee population 
are fair and reasonable and receives regular updates on reward 
practices throughout the Group. 

We aim to provide a market competitive remuneration package in 
each of the countries in which we operate. This includes benefits 
appropriate to the local market and the ability for many colleagues 
to share in the success of GVC via annual incentive programmes. 
Structures are in place to support salary progression and regular 
market analysis, by geography and role function is carried out, with 
action taken as appropriate. Salaries are reviewed each year and 
for 2020 colleagues typically received a fixed percentage increase 
which was determined by market factors in the country in which they 
work. In addition, budget was available to allow salary adjustments 
to recognise significant contribution or provide alignment to market 
pay rates. We also recognise the importance of wellbeing for all our 
employees and in 2019 launched our Well Me programme. This initially 
concentrated on supporting mental health and we will build on this in 
2020 with an increased focus on physical wellness.

93

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSRemuneration continued

DIRECTORS’ REMUNERATION REPORT  
Continued

Percentage Change in Remuneration of the CEO  
and All Employee
The following table sets out the percentage change in remuneration 
between 2018 and 2019 for the CEO and for UK-based GVC colleagues, 
which we believe represents the most appropriate comparator group 
for reward purposes.

Remuneration element
Salary
Taxable benefits²
Annual bonus 

CEO 
% change1
0.5%
19.2%
12.5%

All employee 
% change³
4.2%
–3.6%
7.2%

1.  The percentage changes for the CEO have been determined as the percentage change 

of each element as set out in the single figure table . 

2.  Information regarding the taxable benefits for the CEO are shown on page 105. The reduction 

in benefits for other employees is due to a reduction in the cost of our insured benefits. 
3.  Consistent with the 2018 Annual Report, the percentage changes for all employees have 
been determined based on the remuneration of colleagues employed by the Group’s UK 
entities before the acquisition of Ladbrokes Coral plc. 

Relative Importance of the Spend on Pay
The table below sets out the overall spend on pay for all employees 
compared with the returns distributed to shareholders.

Significant distributions
Staff costs (£m)¹
Distributions to shareholders (£m)

2019
655.6
195.5

2018
499.7
138.8

% change
31.2%
40.9%

1.  The increase in staff costs reflects the inclusion of Ladbrokes Coral employees for 2019 

compared to nine months in 2018.

Gender Pay Gap Reporting
2019 is the second year in which we have published our Gender 
Pay Gap results. Our median hourly pay difference between male 
and female colleagues in the UK is 4.0%. This compares favourably 
with the UK median pay gap of 17.3% across all sectors (source: 
Office for National Statistics, October 2019). Our median bonus 
pay gap is 36.4%. 

From further analyses it is clear that these gaps largely remain a 
function of lower numbers of women at our senior levels. We are 
committed to making GVC an inclusive place to work and we are 
continuing to invest in initiatives to create greater diversity at senior 
levels. Further information on these initiatives is provided in the 
Corporate Social Responsibility section. Our Gender Pay Gap report for 
the year ended 5 April 2019, together with contextual information and 
more detail on the initiatives we have underway to close our gender 
pay gap, can be viewed on our corporate website.

“ We are committed to making 
GVC an inclusive place to work 
and we are continuing to invest 
in initiatives to create greater 
diversity at senior levels.”

Kenneth Alexander
Chief Executive Officer

94

GVC Holdings PLC | Annual Report 2019DIRECTORS’ REMUNERATION POLICY

The following section sets out our Directors’ Remuneration Policy. This Policy will be submitted as an advisory vote to shareholders at the 2020 
AGM and will apply to payments made on or after 30 April 2020.

As an Isle of Man incorporated company, GVC is not subject to the UK remuneration reporting regulations which apply to UK-incorporated 
companies. Nevertheless, the Committee recognises the importance of effective corporate governance and is firmly committed to UK best 
practice. The Remuneration Policy has therefore been prepared in accordance with the provisions of the UK’s Companies Act 2006 (the Act) and 
Schedule 8 of the Large and Medium Sized Companies Groups (Accounts and Reports) (Amendment) Regulations 2013 (the Regulations), the 
Listing Rules of the UK Financial Conduct Authority and the UK Corporate Governance Code (the Code).

Changes from previous policy
The significant changes from the previous policy are summarised below:

 ¡ Reduction in the level of Annual Bonus payable at target performance from 60% of maximum to 50% of maximum;
 ¡ Introduction of a post-employment shareholding requirement of 100% of the Executive Director’s minimum shareholding requirement for two 

years after employment ends. Further details are set out in the Policy table;

 ¡ Provision of unfettered discretion to the Committee to adjust mechanical incentive plan outcomes, where the outcome is not 

considered appropriate;

 ¡ Extension of the malus and clawback provisions in line with the Code.

In designing the new Policy, the Committee followed a robust process which included discussions on the content of the Policy at two 
Remuneration Committee meetings. The Committee considered input from management and our independent advisors and sought the views of 
the Company’s major shareholders.

Performance targets  
and recovery provisions

A broad assessment of individual and 
business performance is used as part 
of the salary review.
No recovery provisions apply.

Directors’ Remuneration Policy

Element and strategic link

Operation

Maximum

There is no maximum level of 
salary increase. Nevertheless, 
salary increases for Executive 
Directors will ordinarily be in line 
with the typical level of increase 
across the wider workforce.
The Company will set out in the 
section headed Implementation 
of Remuneration Policy, in the 
following financial year, the salaries 
for that year for each of the 
Executive Directors.

Salary 
To provide competitive 
fixed remuneration that 
will attract and retain 
appropriate talent.
Reflects an individual’s 
responsibilities, 
experience and role.

An Executive Director’s basic 
salary is set on appointment 
and reviewed annually or when 
there is a change in position or 
responsibility. When determining 
an appropriate level of salary, the 
Committee considers:
 ¡ remuneration practices 

within the group including 
salary budgets;

 ¡ the general performance of 

the Group;

 ¡ salaries paid by companies of 
a similar size and complexity 
and those operating in 
similar markets;

 ¡  any change in scope, role 

and responsibilities;

 ¡ the experience of the relevant 

director; and

 ¡ the economic environment.
Individuals who are recruited 
or promoted to the Board may, 
on occasion, have their salaries 
set lower than might otherwise 
be the case until they become 
established in their role. In such 
cases subsequent increases in 
salary may be higher than the 
average increase for employees 
more generally to recognise the 
individual’s progress in the role.

95

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTS 
Remuneration continued

DIRECTORS’ REMUNERATION REPORT  
Continued

Element and strategic link

Operation

Maximum

The maximum is the cost of 
providing the relevant benefits set 
out adjacent.

Performance targets  
and recovery provisions

No performance or recovery 
provisions apply.

Maximum company contribution is 
currently 4.5% of salary. This may 
be reviewed if required to meet any 
changes in statutory requirements 
or contribution rates for other 
employees.

No performance or recovery 
provisions apply.

Benefits 
To provide competitive 
benefits and to attract 
and retain high calibre 
employees.

Pension 
To provide an 
opportunity for 
retirement planning.

The Executive Directors receive 
benefits including, but not limited 
to, private health insurance, life 
insurance and car or travel and 
accommodation allowances.
The Committee recognises 
the need to maintain suitable 
flexibility in the benefits provided 
to ensure it is able to support 
the objective of attracting and 
retaining personnel in order 
to deliver the Group strategy. 
Additional benefits such as 
relocation allowances on 
recruitment may therefore 
be offered.

The Company does not currently 
have a separate pension 
arrangement for Executive 
Directors. It does however provide 
the opportunity for all employees, 
including the Executive Directors, 
to participate in a Company-
provided pension in line with 
statutory requirements.

96

GVC Holdings PLC | Annual Report 2019Element and strategic link

Operation

Maximum

Awards made annually based on 
the achievement of a combination 
of financial and non-financial 
performance measures. 
50% of the bonus will be paid 
immediately following the end of 
the financial year.
50% of the bonus will be deferred 
into shares which will vest at 
the end of three years subject to 
continued employment.
Dividend equivalents are payable 
on deferred shares.

Annual and Deferred 
Bonus Plan  
(the “ABP”) 
To incentivise the 
achievement of key 
financial and non- 
financial performance 
targets in line with 
corporate strategy over 
a one-year period.

Maximum annual incentive 
opportunity of 250% of salary for 
the CEO and 200% of salary for 
other Executive Directors.
Threshold performance is equal to 
25% of maximum opportunity.
Target performance is equal to 
50% of the maximum opportunity.

Performance targets  
and recovery provisions

Performance measures and targets 
will be set by the Committee annually 
based on a range of financial and non-
financial measures.
The specific measures, targets and 
weightings may vary from year-to-year 
in order to align with the Company’s 
strategy over each year. However, at 
least 50% of the bonus will be linked 
to financial measures.
Operational and strategic objectives, 
where measurement is qualitative, will 
be limited to a maximum weighting 
of 30%.
The Committee is of the opinion that 
given the commercial sensitivity 
arising in relation to the detailed 
financial targets used for the bonus, 
disclosing precise targets for the 
ABP in advance would not be in 
shareholder interests. Except in 
circumstances where elements 
remain commercially sensitive, 
targets, performance achieved, and 
awards made will be published at 
the end of the performance period 
so shareholders can fully assess 
the basis for any pay-outs under 
the ABP. The Committee retains full 
discretion to:
 ¡  change the performance measures 

and targets and the weighting 
attached to these part-way through 
a performance year if there is a 
significant and material event 
which causes the Committee to 
believe the original measures, 
weightings and targets are no 
longer appropriate;

 ¡ make downward or upward 

adjustments to the amount of 
bonus earned resulting from the 
application of the performance 
measures, if the Committee 
believes that the bonus outcomes 
are not appropriate.

The use of and rationale for 
any application of discretion 
by the Committee will be fully 
disclosed in the following year’s 
Remuneration Report.
Malus and clawback provisions apply. 
See further details on page 100.

97

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSRemuneration continued

DIRECTORS’ REMUNERATION REPORT  
Continued

Element and strategic link

Operation

Maximum

Maximum opportunity of 300% of 
base salary for the CEO and 250% 
of base salary for other Executive 
Directors.
Threshold performance results 
in 25% of the award vesting.
Below threshold performance 
results in zero vesting.

Long-Term Incentive 
Plan (the “LTIP”) 
To incentivise the 
execution of the long-
term business plan and 
the delivery of long-
term sustainable value 
for shareholders.

Annual awards of performance 
shares in the form of conditional 
awards or nil-cost options.
Awards vest three years from 
the date of grant subject to the 
achievement of performance 
measures.
A two-year holding period will 
apply following the three-year 
vesting period for awards granted 
to the Executive Directors.
Upon vesting, sufficient shares 
can be sold to pay tax.
Participants may be entitled to 
dividends or dividend equivalents 
representing the dividends paid 
during the performance period on 
vested awards.

Performance targets  
and recovery provisions

Awards vest based on performance 
against stretching targets, measured 
over a three-year performance period.
The Committee will review and 
set weightings and targets before 
each grant to ensure they remain 
appropriate. The Committee may 
change the balance of the measures, 
or use different measures for 
subsequent awards, as appropriate.
No material change will be made 
to the type of performance 
conditions without prior shareholder 
consultation.
In exceptional circumstances the 
Committee retains the discretion to:
 ¡ change the performance measures 

and targets and the weighting 
attached to these part-way through 
a performance period if there is 
a significant and material event 
which causes the Committee to 
believe the original measures, 
weightings and targets are no 
longer appropriate;

 ¡ make downward or upward 

adjustments to the amount of LTIP 
award vesting resulting from the 
application of the performance 
measures, if the Committee believe 
that the vesting outcomes are 
not appropriate.

The use and rationale for any 
application of discretion by the 
Committee will be fully disclosed in 
the following year’s Remuneration 
Report.
Malus and clawback provisions apply. 
See more details on page 100.

98

GVC Holdings PLC | Annual Report 2019Element and strategic link

Operation

Maximum

Performance targets  
and recovery provisions

Not applicable

The shareholding guideline is equal 
to 400% of salary for the CEO and 
200% of salary for other Executive 
Directors.

Shareholding 
Guidelines  
(within employment) 
To ensure that 
Executive Directors’ 
interests are aligned 
with those of 
shareholders over a 
longer time horizon.

Shareholding 
Guidelines  
(post-employment) 
To ensure long-term 
alignment between 
the interests of the 
Executive Directors and 
those of shareholders 
through the operation 
of post-employment 
shareholding 
guidelines.

Formal shareholding 
requirements that encourage the 
Executive Directors to build up 
over a five-year period, and then 
subsequently hold, a shareholding 
equivalent to a percentage of 
base salary.
Adherence to these guidelines 
is a condition of continued 
participation in the equity 
incentive arrangements.
Executive Directors will be 
required to retain 50% of the 
post-tax number of vested shares 
from the Company incentive plans 
until the minimum shareholding 
requirement is met and 
maintained.
The Committee retains discretion 
to increase the minimum 
shareholding requirement.

Executive Directors are 
normally required to maintain 
a shareholding for a period 
following cessation of service 
as a Director.
At the current time, the 
Committee expects Executive 
Directors to maintain 100% of 
their guideline (or their actual 
holding if lower) for two years 
following departure.
If the Executive Director has 
not yet achieved the within 
employment shareholding 
guideline at cessation, the 
post-employment guideline 
will be set at their actual level 
of shareholding at the point 
of cessation.
Shares purchased by the 
Executive Directors out of their 
own funds will not count towards 
these guidelines.

Not applicable

Not applicable

99

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSRemuneration continued

DIRECTORS’ REMUNERATION REPORT  
Continued

Performance targets  
and recovery provisions

Not applicable

Element and strategic link

Operation

Maximum

In general, the level of fee increase 
for the Non-executive Directors 
and the Chairman will be set 
taking account of any change 
in responsibility and increases 
for employees. 

Chairman and  
Non-executive 
Director fees 
To ensure we are 
able to attract high 
calibre individuals 
and compensate 
appropriately for 
their experience and 
knowledge.

Non-executive Directors are paid 
an annual fee and additional fees 
for chairmanship of committees. 
They may also be paid an 
additional fee for membership 
of committees although the 
Chairman would not receive any 
additional fees for membership 
of committees.
Fees are reviewed annually based 
on equivalent roles in companies 
of a similar size and complexity 
and those operating in similar 
markets.
The Company may provide the 
Chairman and Non-executive 
Directors with tax advice and 
will pay reasonable expenses 
incurred by them in carrying out 
their duties. The Company may 
settle any tax due in relation 
to these items.
Non-executive Directors do 
not participate in any variable 
remuneration or benefits 
arrangements.

Discretion within the Directors’ Remuneration Policy
The Committee has discretion in several areas of Policy as set out in this report. In particular the Committee has unfettered discretion under the 
terms of our incentive plans to adjusts upward or downward the mechanical outcome, where it considers that:

 ¡ the outcome does not reflect the underlying financial or non-financial performance of the participant or the Group over the relevant period;
 ¡ the outcome is not appropriate in the context of circumstances that were unexpected or unforeseen at the award date; and/or
 ¡ there exists any other reason why an adjustment is appropriate.

In all cases disclosure would be provided at the relevant time as to the Committee’s rationale if this discretion was used.

The Committee may also exercise operational and administrative discretions under relevant plan rules as set out in those rules. In addition, for 
regulatory, exchange control, tax or administrative purposes, or to take account of a change in legislation, the Committee has the discretion to 
make minor amendments to the Policy without obtaining shareholder approval.

Malus and Clawback
Malus and clawback provisions apply to awards under the ABP and the LTIP. Trigger events will be:

 ¡ discovery of a material misstatement resulting in an adjustment in the audited consolidated accounts of the Company or the audited accounts 

of any Group Member; and/or

 ¡ assessment of any performance condition or target in respect of a payment was based on error, or inaccurate or misleading information; and/

or the discovery that any information used to determine the payment was based on error, or inaccurate or misleading information; and/or

 ¡ action or conduct of a participant which, in the reasonable opinion of the Committee, amounts to fraud or gross misconduct; and/or
 ¡ events or behaviour of a participant have led to the censure of a Group Member by a regulatory authority or have had a significant detrimental 
impact on the reputation of any Group Member provided that the Committee is satisfied that the relevant participant was responsible for the 
censure or reputational damage and that the censure or reputational damage is attributable to him; and/or

 ¡ a material corporate failure in any Group Member.

Malus will operate throughout the vesting periods. Clawback will apply for two years following the vesting of nil cost options or 
conditional awards.

The Committee believes that it has the necessary powers under the rules of the LTIP and ABP to enforce these provisions.

100

GVC Holdings PLC | Annual Report 2019Application of Policy
As an Isle of Man incorporated company, GVC does not have the benefit of the statutory protections afforded by the UK Companies Act 2006 in 
relation to the remuneration reporting regime. Accordingly, if there any inconsistency between the Policy (as approved by shareholders) and any 
contractual entitlement or other right as a Director, the Company may be obliged to honour that existing entitlement or right. 

Comparison with Other Employees
All employees receive base salary, benefits and the opportunity to contribute into a Group-provided pension where applicable. For employees 
below Board level, GVC operates discretionary bonus arrangements with opportunity levels linked to seniority and role. Performance measures 
under these arrangements are generally aligned with those for the Executive Directors, although there tends to be an increasing emphasis on 
business unit performance at more junior levels. The LTIP is extended to a small group of senior executives with performance measures and 
targets set in line with the Policy table above. To assist in the retention of senior talent, awards of Restricted Shares are made to a further select 
group of senior employees. To facilitate wider share ownership among our employees, we are considering the feasibility of introducing an all 
employee share plan; the scope of this will be dependent on tax and legal considerations in the countries in which we operate. Any differences in 
an individual’s reward package is reflective of an individual’s location, seniority and level of responsibility.

Further details of how the Committee considers remuneration arrangements for our Executive Directors in the context of pay and conditions 
for our wider employees is provided on page 93.

REWARD SCENARIOS

The charts below show an estimate of the remuneration that could be received by Executive Directors under the Policy set out in 
this report. 

CEO

CFO

Remuneration (£’000)

7,000

6,000

5,000

4,000

3,000

2,000

1,000

3,178

39%

32%

29%

934

100%

6,646

18%

5,422

45%

37%

38%

31%

17%

14%

Minimum

Target

Maximum

Maximum
plus share
price growth

Fixed

Bonus

LTIP

Share price growth

1,422

38%
30%
32%

454
100%

2,389

45%

36%

19%

Minimum

Target

Maximum

2,927
18%

37%

29%

16%

Maximum
plus share
price growth

Assumptions used in determining the level of pay-out under given scenarios are as follows:

Element
Fixed Elements

Annual Bonus Plan

On-Target

Minimum
 ¡ Base salary for FY 2020 
 ¡ Benefits and pension paid for FY 2019
Nil

LTIP

Nil

50% of maximum pay-out:
 ¡ CEO – 125% of salary
 ¡ CFO – 100% of salary
50% of maximum pay-out:
 ¡ CEO – 150% of salary
 ¡ CFO – 125% of salary

Maximum

100% of maximum pay-out:
 ¡ CEO – 250% of salary
 ¡ CFO – 200% of salary
100% of maximum vesting: 
 ¡ CEO – 300% of salary
 ¡ CFO – 250% of salary

The maximum plus share price growth column shows the additional value that could pay-out if the LTIP vests at maximum and share price 
increases by 50%.

101

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSRemuneration continued

DIRECTORS’ REMUNERATION REPORT  
Continued

Approach to Recruitment and Promotions
When setting the remuneration for a new Executive Director, the Committee will take into account the candidate’s existing remuneration and the 
market rate for the role, and the need to pay no more than necessary to facilitate the recruitment. The remuneration package will generally be set 
in line with the remuneration policy for existing Executive Directors. Full details are set out below.

Remuneration element
Salary, Benefits and Pension

Annual Bonus

Long-Term Incentives

Maximum Variable Remuneration
Buy-out Awards

Recruitment policy
These will be set in line with the policy for existing Executive Directors.
Where the new Executive Director is required to relocate, the Company may provide relocation support 
in accordance with its normal relocation package for other senior employees. The level of the relocation 
package will be assessed on a case by case basis but may include a housing allowance and school fees 
and reflect cost of living differences.
The appointed Executive Director will be eligible to earn a discretionary annual award in accordance 
with the rules and terms of the ABP.
The maximum opportunity will be 250% of base salary.
The appointed Executive Director will be eligible for performance-based equity awards in accordance 
with the rules and terms of the LTIP. 
The maximum opportunity will be 300% of base salary.
The maximum variable remuneration which may be granted is 550% of salary.
Where the Committee determines that the individual circumstances of recruitment justifies the provision 
of a buy-out, the equivalent value of any incentives that will be forfeited on cessation of an Executive 
Director’s previous employment will be calculated taking into account the following:
 ¡ the proportion of the performance period completed on the date of the Executive Director’s cessation 

of employment;

 ¡ the performance conditions attached to the vesting of these incentives and the likelihood of them 

being satisfied; and

 ¡ any other terms and condition having a material effect on their value (lapsed value).
The Committee may then make a grant up to the value of the lapsed value, where possible, under the 
Company’s incentive plans. To the extent that it is not possible or practical to provide the buy-out within 
the terms of the Company’s existing incentive plans, a bespoke arrangement may be used.

Where an existing employee is promoted to the Board, the Policy set out above will apply from the date of promotion. Any existing remuneration 
arrangements which fall outside of the Policy would be honoured and form part of the ongoing remuneration of the employee. These would be 
disclosed to shareholders in the following year’s Annual Report on Remuneration.

The Company’s policy when setting fees for the appointment of new Non-executive Directors is to apply the policy which applies to current Non-
executive Directors.

Service contracts and letters of appointment
The Company’s policy is that Executive Directors have rolling contracts which are terminable by either party giving the other 12 months’ notice. 
The Chairman and Non-executive Directors do not have service contracts but are engaged under letters of appointment. Non-executive 
Directors are appointed for an initial three-year term but are subject to annual re-election at the Company’s AGM. All service contracts and 
letters of appointment are available for viewing at the Company’s registered office and at the AGM.

Director
K Alexander
R Wood
L Feldman
B Gibson
J Anscombe
P Bouchut
P Isola
V McDowell
S Morana
J Nygaard-Andersen

Date appointed
19 April 2010
5 March 2019
19 April 2010
4 November 2019
20 June 2017
13 September 2018
2 February 2016
6 June 2018
2 February 2016
11 December 2019

Arrangement
Service contract
Service contract
Letter of appointment
Letter of appointment
Letter of appointment 
Letter of appointment
Letter of appointment 
Letter of appointment 
Letter of appointment 
Letter of appointment 

Notice period 
12 months
12 months
12 months
3 months
3 months
3 months
3 months
3 months
3 months
3 months

Subject to Board approval, Executive Directors are able to accept appropriate outside Non-executive Director appointments provided the 
aggregate commitment is compatible with their duties as Executive Directors. The Executive Directors concerned may retain fees paid for 
these services.

Payment for loss of office 
When determining any loss of office payment for a departing Director, the Committee will always seek to minimise the cost to the Company 
while complying with the contractual terms and seeking to reflect the circumstances in place at the time. The Committee reserves the right to 

102

GVC Holdings PLC | Annual Report 2019make additional payments where such payments are made in good faith in discharge of an existing legal obligation (or by way of damages for 
breach of such an obligation); or by way of settlement or compromise of any claim arising in connection with the termination of an Executive 
Director’s office or employment.

If a contract is to be terminated, the Committee will determine such mitigation as it considers fair and reasonable in each case. There is no 
agreement between the Company and its Executive Directors or employees, providing for compensation for loss of office or employment that 
occurs because of a takeover bid. Service contracts do not contain liquidated damages clauses.

When determining the treatment of Company incentive plans upon cessation of employment, the Committee will give regard to the rationale 
for the departure. An individual may be treated as a ‘good leaver’ for these purposes if they leave by way of the following circumstances 
– (i) death, (ii) injury, ill-health or disability, (iii) redundancy, (iv) retirement, (v) the employing company ceasing to be a Group company, 
(vi) transfer of employment to a company which is not a Group company, and/or (vii) any other circumstances as determined by the Board. 
Other leavers are defined as cessation of employment in any other circumstances.

A summary of the treatment of the various elements of remuneration is set out in the table below. In all cases where there is discretion available 
under the Policy, the Committee would consider exercising this ability only after taking into account the particular circumstances of the 
departure and any other relevant business rationale. The Committee will explain any discretion used to shareholders in the following Directors’ 
Remuneration Report.

Treatment on change of control

Any bonus for the year will normally be pro-rated to the 
date of the change of control and paid immediately prior 
to the date of the change of control.
Performance conditions will be measured at the date 
of the change of control.
Discretion
The Committee has discretion available to 
determine whether to pro-rate the bonus for time – 
the default position is that any bonus award will be 
pro-rated for time.

Any unvested deferred shares will vest immediately 
prior to a change of control.

Incentive plan
Salary, Benefits  
and Pension

Annual Bonus Plan

Treatment on cessation of employment
 ¡ These will be paid over the notice period.
 ¡ The Company has discretion to make a lump sum 
payment in lieu of notice and to apply mitigation if 
considered appropriate.

 ¡ The Company also has discretion to place an individual 
on garden leave for all or a portion of their notice period.

Good leavers
 ¡ May be entitled to receive an annual bonus for the year 

of departure.

 ¡ Performance conditions will typically be assessed at the 
end of the financial year, with the bonus being paid on the 
normal payment date.

 ¡ Any bonus will normally be pro-rated for the period 

worked during the financial year. 

 ¡ The Committee would decide whether to make part 
payment of the bonus in shares or pay it fully in cash.

Other leavers 
 ¡ Typically, no bonus is payable for the year of cessation.
Discretion
The Committee has the following discretion available:
 ¡ to determine that an individual is a good leaver; and
 ¡ to determine whether to pro-rate the bonus for time – 
the default position is that any bonus award will be  
pro-rated for time.

Deferred Bonus Plan Good leavers

 ¡ All unvested deferred shares will be preserved, and 

typically vest on the normal vesting date.

Other leavers
 ¡ All unvested deferred shares will be forfeited on 

cessation of employment.

Discretion
The Committee has the following discretion available:
 ¡ to determine that an individual is a good leaver;
 ¡ to determine whether to pro-rate deferred shares for 
good leavers – the Committee’s normal policy is that 
it will not pro-rate;

 ¡ to vest deferred shares for good leavers at the end of the 
original deferral period or at the date of cessation – the 
default position is that they will vest them in line with the 
original schedule.

103

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSRemuneration continued

DIRECTORS’ REMUNERATION REPORT  
Continued

Incentive plan
LTIP

Treatment on cessation of employment
Good leavers
Unvested awards will vest on the normal vesting date 
subject to:
 ¡ the extent to which any applicable performance 

conditions have been satisfied; and

Treatment on change of control
Any unvested awards will normally vest immediately 
prior to a change of control subject to:
 ¡ the extent to which any applicable performance 

conditions have been satisfied at the date of change 
of control; and

 ¡ pro-rating to reflect the period of time elapsed between 
grant and cessation of employment as a proportion 
of the normal vesting period.

 ¡ pro-rating to reflect the period of time elapsed 

between grant and change of control as a proportion 
of the normal vesting period.

Discretion
The Committee has discretion available to determine 
whether to pro-rate awards for time – the default 
position is that they will be pro-rated for time.

The two-year holding period will normally continue to apply.
Other leavers
All unvested awards will be forfeited on cessation 
of employment.
Discretion
The Committee has the following discretion available:
 ¡ to determine that an individual is a good leaver;
 ¡ to measure performance over the original performance 

period or at the date of cessation – the default position is 
that the assessment will be performed at the end of the 
original performance period;

 ¡ to determine whether awards should vest on the 

normal vesting date or the date of cessation – the 
default position is that awards will vest on the original 
vesting date;

 ¡ to determine whether to pro-rate for time – the default 

position is that awards will be pro-rated from the date of 
grant to the date of cessation; and

 ¡ to determine that no holding period will apply following 
vesting – the default position is that the holding period 
will continue to apply.

Consideration of shareholders’ views
The Committee has an open relationship with shareholders on remuneration matters. It welcomes dialogue and seeks to engage with significant 
shareholders and representative bodies at the earliest opportunity on material changes to remuneration policy or structure. During development 
of this Policy, the Committee Chair contacted our 40 largest shareholders over the course of 2019 to get their input and views on remuneration 
at GVC. The feedback received was presented to, and discussed by, the Committee at subsequent sessions, and was taken into account to 
inform the final Policy design.

104

GVC Holdings PLC | Annual Report 2019ANNUAL REPORT 
ON DIRECTORS’ REMUNERATION 

The 2019 Annual Report on Remuneration contains details of the remuneration paid and awarded to Directors during the financial year 
ended 31 December 2019. This report has been prepared in accordance with the provisions of the Companies Act 2016 and the Regulations. 
An advisory resolution to approve the Annual Report on Remuneration and the Annual Statement will be put to shareholders at the AGM on 
30 April 2020.

Single figure of remuneration table (audited) 
The remuneration of Executive Directors showing the breakdown between components with comparative figures for the prior Financial Year 
is shown below. Figures provided have been calculated in accordance with Regulations. Further information on the component elements is 
provided in subsequent sections.

Executive Directors
Kenneth Alexander

Rob Wood2

Paul Bowtell³

Base  
Salary
£000
863
858
329
–
117
492

Benefits
£000
118
99
12
–
13
10

Annual  
Bonus
£000
2,000
1,778 
658
–
–
738

Long-Term 
Incentive
£000
1,862
–
–
–
–
–

Pension
£000
–
–
12
–
–
–

Legacy  
awards
£000
–
16,364
–
–
–
1,240

Total1 
£000
4,843
19,100
1,011
–
130
1,240

2019
2018
2019
2018
2019
2018

1.  No part of the 2019 total remuneration figures are attributable to an increase in share price growth.
2.  Rob Wood was appointed as a Director on 5 March 2019.
3.  Paul Bowtell stepped down as a Director on 5 March 2019. The amount disclosed for benefits includes an amount of £10,200 paid in lieu of untaken holiday.

Further information on the single figure of remuneration table

Salary
Salaries are normally reviewed on 1 January each year.

As set out in the Chair’s statement on page 90, Kenneth Alexander agreed to reduce his salary of £950,000 to £800,000 on 1 June 2019, after 
discussions with the Chairman of GVC and the Committee and to reflect shareholder feedback ahead of the 2019 AGM. 

Rob Wood joined the Board on 5 March 2019 on an annual salary of £400,000. Until he stepped down from the Board, Paul Bowtell’s annual 
salary was £656,000 (GVC having matched his previous fixed entitlement at Ladbrokes Coral).

Benefits and pension
Taxable benefits for Executive Directors include private medical and life insurance. In addition, Kenneth Alexander received a housing allowance 
of £30,000 and reimbursement of certain travel expenses incurred in undertaking his duties as a Director. The table above includes these 
expenses and the related tax. Rob Wood received a car allowance of £10,700 and participated in the defined contribution pension arrangements 
which are available on the same basis as other employees, receiving a company contribution of 4.5% of salary from the date he joined the plan. 
Paul Bowtell received an annual car allowance of £12,500. 

2019 Annual Bonus Plan
The continuing Executive Directors were eligible to participate in the Annual Bonus Plan for 2019. As agreed, as part of his leaving arrangements, 
Paul Bowtell was not eligible to participate in the Annual Bonus Plan for 2019.

The annual bonus framework for 2019 was based on performance against two key financial measures for GVC, underlying EBITDA (weighted 
70%) and net debt (weighted 30%) (both on a pre IFRS 16 basis). Net debt was introduced for this year in order to ensure an appropriate focus 
on cash generation and group leverage. At the start of the year the Committee set stretching targets under these measures, taking into account 
internal and external forecasts for business performance. The Committee was satisfied that the ranges set out in the table below represented 
challenging but realistic targets, and that significant out-performance of internal and external reference points at the time they were set would be 
required to achieve a maximum pay-out.

Measure
Underlying EBITDA¹ (£m)
Net Debt² (£m)
Bonus pay-out

Weighting
70%
30%
100%

Threshold
600.0
2,047.0
25%

Target
632.0
n/a
60%

Stretch
663.0
1,997.0
100%

Actual
678.3
1,988.13
–

Pay-out  
(% maximum)
100%
100%
100%

1.  Before separately disclosed items and IFRS 16. 
2.  Pre IFRS 16. 
3.  In reviewing net debt performance, the Committee were mindful that this included two significant items that it was not appropriate for management to benefit from. The reported outcome 

of £1,823m was adjusted by £165.4m in respect of foreign exchange gains and Sportium disposal proceeds. This resulted in net debt for bonus purposes of £1,988.1m.

The Committee noted the strong pay-out when assessed on a purely formulaic basis. This reflected the excellent growth in our online operations 
and the lower than expected impact on EBITDA of the Triennial Review.

105

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSRemuneration continued

ANNUAL REPORT 
ON DIRECTORS’ REMUNERATION Continued

In line with the provisions of the UK Corporate Governance Code, the Committee carefully considered whether the proposed outcome could 
be justified in the context of GVC’s overall performance. In doing so, it considered:

 ¡ Business performance during 2019, including progress against financial, operational, and strategic targets;
 ¡ The quality of underlying earnings and whether any significant one-off factors influenced the results;
 ¡ Our risk and reputational performance;
 ¡ The individual performance of the Executive Directors; and
 ¡ GVC’s share price performance and the experience of our shareholders over the year.

The Committee noted the Group’s excellent operational and financial progress during the year, including regular earnings upgrades and the 
attainment of previously announced synergy and other targets in relation to the integration of the Ladbrokes Coral business. Analyst and 
shareholder feedback indicated excellent performance by our Executive Directors leading the Group to outperform in all its major markets. 
GVC’s total shareholder return in 2019 was 39% as shown in the Summary of Performance section. 

The Committee also considered the impact of one-off items, which included the impairment taken under IFRS 3 in relation to the Ladbrokes 
Australia business. The Committee noted that the impairment does not reflect a reduction in the overall value of the acquired Ladbrokes Coral 
business (or GVC itself), but rather is required to reflect a change in the relative value split across the business. The Committee was further 
reassured that the aggregate value of Ladbrokes Coral CGUs, including Australia, had increased since 2018.The Committee also considered the 
adverse publicity in relation to a sale of shares by the CEO in March 2019, but felt comfortable that this had already been dealt with through the 
exercise of downward discretion on his 2019 LTIP award. 

Given its importance to the long-term sustainability of GVC and our industry, the Committee also considered progress against our ESG and 
responsibility agenda. In particular, the Committee noted the launch of the industry’s most ambitious and far-reaching safer gambling strategy: 
“Changing for the Bettor”. Full details of this are set out in the Corporate Social Responsibility section. The Committee also considered the 
significant penalties imposed on GVC by the UK Gambling Commission during the year. However, it was noted that these related to Ladbrokes 
Coral Group during 2014 – 2017, before the acquisition of this business by GVC and that substantial improvement in processes have been put in 
place since that time.

Taking all the above factors into account, the Committee considered that the formulaic outcome under the annual bonus was justifiable within 
this context and a fair reflection of overall GVC performance during the year, and therefore decided that there was no requirement to exercise 
discretion over the outcome. As a result, the table below sets out the final outcome and annual bonus earned by each Executive Director 
for 2019.

Measure
Bonus opportunity (% of salary)
Salary eligible for 2019 bonus
Formulaic outcome (% of maximum bonus)
Discretion applied
Final outcome:
– As % of maximum bonus
– As % of salary
– As £ amount

K Alexander1
250%
£800,000
100%
n/a

100%
250%
£2,000,000

R Wood2
200%
£329,231
100%
n/a

100%
200%
£658,462

P Bowtell
Not eligible
–
–
–

–
–
–

1.  Kenneth Alexander’s salary reduced from £950,000 to £800,000 from 1 June. However, the salary which is applicable for incentive purposes was restricted to £800,000 for the whole year.
2.  The bonusable salary and bonus payment shown for Rob Wood relate to his time serving as an Executive Director.

Half of the total bonus is paid in cash following the year-end, while half is deferred into shares for three years under the Deferred Bonus Plan, 
as set out in more detail on page 97.

2017-19 Long-Term Incentive Plan
The Long-Term Incentive Plan values shown in the single figure table for 2019 relate to the vesting of LTIP awards made in 2017. The Plan had 
not yet been introduced in 2016, so there is no comparable figure shown for 2018.

The original targets attached to the 2017 LTIP awards are set out below.

Relative TSR vs. FTSE 250
Cumulative adjusted EPS

Weighting
50%
50%

Threshold (25% vesting)
Median
180c

Maximum (100% vesting)
Upper quartile
214c
Straight-line vesting between threshold and maximum

106

GVC Holdings PLC | Annual Report 2019Since 2017, GVC has been through a period of significant change. In particular, the Company:

 ¡ Completed the acquisition of Ladbrokes Coral in March 2018, which had a transformational impact on the business;
 ¡ Disposed of the Turkish business, which at the time contributed EPS of 10€cents or 13% of EBITDA, and made a number of other smaller 

business transactions;

 ¡ Now derives a significantly higher percentage of revenues from regulated and taxed markets (over 90% in 2019 versus 68% in 2017);
 ¡ Implemented a significant change in its capital structure; and
 ¡ Changed its reporting currency from euros to GBP.

As a result of all these changes, GVC is now a significantly different business from what it was at the time the targets were set. As a result, 
the Committee has carefully considered how best to assess performance to ensure that the outcome is fair to participants and shareholders, 
and appropriately aligned with Company performance over the 2017-19 period. Taking all relevant factors into account, the Committee has 
determined the following approach:

 ¡ The targets have been converted from euros to GBP by converting the target for each of the financial years using the average exchange rate 

for that year;

 ¡ An increase to the original targets has been made to reflect EPS accretion from the Ladbrokes Coral transaction. This amounts to an increase 
of 14% and 10% for each of the 2018 and 2019 financial years respectively. This level of accretion has been set based on our internal forecasts 
for the transaction prior to completion and are in line with the statement made in the Ladbrokes Coral prospectus that the acquisition would 
be double digit EPS accretive from the first full year post completion. The Committee is firmly of the view that the overall accretion in the 
21 months post completion exceeded the original expectations; and

 ¡ The contribution which was expected from the Turkish business at the time the targets were set has been backed out which has the effect 

of lowering the targets. The Committee considers that this adjustment is appropriate since the disposal of the unregulated Turkish business 
was necessary to enable GVC to access competitively priced debt capital to finance the acquisition of Ladbrokes Coral, achievement of which 
resulted in a material increase in the share rating.

As a result of the above, the revised target range is set out below, along with the formulaic outcome against these targets.

Measure
Relative TSR vs. FTSE 250
Cumulative Adjusted EPS
Total

1.  Excluding Turkey.

Weighting
50%
50%
100%

Threshold  
(25% vesting)
Median: 34.7%
145.6p

Maximum  
(100% vesting)
Upper quartile: 62.8%
173.0p

GVC performance
56.2%
182.2p1

Vesting 
82.3% of maximum
100% of maximum
91.1% of maximum

As a further check, the Committee also sought to validate the formulaic outcome above by considering performance against the original targets 
on two different bases:

 ¡ Adjusted EPS as reported – While it has limitations (as it does not represent a like-for-like comparison), the Committee also considered 
performance against the original targets (converted to GBP) on a simple reported basis. Over the three years, cumulative adjusted EPS 
in GBP was 196.9p (including Turkey), which compares to a GBP target range of 160p – 190p.

 ¡ Performance versus GVC forecasts only – This approach looked at the performance of GVC on a standalone basis, excluding Ladbrokes Coral 
from both the targets and the outcome. As a further stress test, an adjustment was made to remove the contribution of Crystalbet from the 
outcome, while no adjustments were made for either the additional regulatory headwinds the business has faced, or the fact that the GVC 
figure includes costs previously borne by Ladbrokes Coral. In all cases, the targets were exceeded in full.

As a final check, as with the annual bonus the Committee assessed whether GVC’s overall performance over the three years justified the vesting 
level. In doing so they took into account the same factors as set out above. The Committee found it particularly reassuring that over the period 
the Company’s share price had increased by c38% from 1 January 2017 to 31 December 2019, significantly out-performing major UK peers. 
All of these factors gave the Committee comfort that a vesting outcome of 91.1% of maximum was fair and reasonable, and appropriately 
reflected GVC’s performance and value delivered to shareholders over the period. 

The LTIP awards granted in 2017 had not vested at the time this report was finalised, and so the reported value has been based on the average 
share price in the last three months of the financial year, which was 884.2p. The value of the awards included in the single figure of remuneration 
table is set out below:

K Alexander

LTIP shares  
awarded
242,587

% vesting
91.1%

LTIP shares  
vesting
220,996

Value of  
shares  
vesting  
(£’000)
1,862

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ANNUAL REPORT 
ON DIRECTORS’ REMUNERATION Continued

Share awards granted during 2019 (audited)
The table below sets out share awards granted to the Executive Directors during 2019 under the LTIP and the Annual Bonus Plan (ABP).

Name
K Alexander

R Wood 

Grant date
Award type
LTIP
26 March 2019
ABP1 26 March 2019
26 March 2019
LTIP

Face value  
of award
£2,400,000
£889,148
£1,000,000

Shares awarded
344,332
109,293
197,044

% vesting at 
threshold 
performance
25%
– 
25%

% vesting at 
threshold 
performance
100%
100%
100%

Performance 
conditions
See below
None
See below

1.  Consistent with the Directors’ remuneration policy, 50% of an Executive Director’s annual bonus is deferred in shares. The deferred bonus award shown above has been granted in respect of 

the annual bonuses for the 2018 financial year. This award will normally vest on 26 March 2022, being the third anniversary of the award date, subject to continuous employment. The number 
of shares was calculated in line with the Plan rules based on a share price of £8.14 (an average price measured over the last three months of the financial year to which the bonus award relates). 
Rob Wood was not an Executive Director during 2018 and so he received all of his annual bonus for 2018 in cash.

Long-Term Incentive Plan
While the CEO’s award was made on 26 March 2019, the Committee applied its discretion to use the share price as at the close on 5 March 2019 
of £6.97 to calculate the allocation. This represented a 27% discount to the number of shares which would have been awarded had the usual 
price around the grant date been used (507.5p). It aligned the CEO’s award with the shareholder experience of a falling share price following the 
sale of shares by the CEO and Chairman on 6 March 2019.

The Committee agreed that the 2019 LTIP should be based on the same measures as in previous cycles, being cumulative adjusted EPS and 
relative total shareholder return (“TSR”), measured over the period 1 January 2019 to 31 December 2021. The former represents a key financial 
indicator of performance for GVC, while the latter reflects our returns to shareholders over the period. The targets for these awards are set out 
below and further information can be found in our 2018 DRR.

Measure
Relative TSR vs. FTSE 51-150
Cumulative adjusted EPS

Weighting
50%
50%

Threshold (25% vesting)
Median
184p

Maximum (100% vesting)
Upper quartile
214p
Straight-line vesting between threshold and maximum

Shareholdings and share interests (audited) 

Shareholding guidelines
Executive Directors are required to maintain a shareholding as determined by the Committee and retain this for a period of time following 
cessation from the role. Executive Directors are expected to build up their shareholding over a period of five years from the date of appointment 
as an Executive Director (or, if later, from the date of any change to the terms of the shareholding requirement). Shares that count towards the 
requirement are those that are beneficially owned shares, any vested share awards subject to a holding period and unvested deferred bonus 
shares (on an after-tax basis). The current shareholding requirements are:

 ¡ CEO – 400% of base salary.
 ¡ CFO – 200% of base salary.

In line with the provisions of the UK Corporate Governance Code, the Committee has implemented post-cessation shareholding requirements 
for the Executive Directors to ensure that they remain aligned with shareholders for a period following stepping down from the Board. At the 
current time, the Committee expects Executive Directors to maintain 100% of their guideline (or their actual holding if lower) for two years 
following departure. Shares purchased by the Executive Directors out of their own funds will not count towards these guidelines.

108

GVC Holdings PLC | Annual Report 2019Share interests
As at 31 December 2019, the value of the CEO and CFO’s shareholdings were £13.3m and £0.2m respectively. Kenneth Alexander’s shareholding 
significantly exceeds his requirement of 400% of salary. He sold 2.1m shares in March 2019 and purchased 0.8m shares in August 2019; he has 
committed to no further sales of shares (other than those needed to meet tax liabilities on vesting of share awards) while he remains CEO. In line 
with the terms of the shareholding guidelines our CFO, Rob Wood, is building up his holding in GVC shares.

Executive Directors’ share interests as at 31 December 2019 are set out below.

Share interests  
subject to  
performance  
conditions

Share interests 
not subject to 
performance 
conditions

Director
K Alexander
R Wood
P Bowtell3

Number of 
beneficially 
owned shares1
1,500,000
18,000
387,438

Share awards
569,690
226,087
18,621

Share options
242,587
–
–

Share awards
209,869
–
60,228

Total interests at 
31 December  
2019
2,522,126
244,087
466,285

Value of shares 
held as a % 
of base salary2
1,778%
40%
n/a

Shareholding 
requirement  
met?
Yes
No
n/a

1.  Beneficially owned shares include shares held directly or indirectly by connected persons. There were no changes in the number of beneficially owned shares for any Executive Director between 

31 December 2019 and the date this report was signed off.

2.  Value of shareholding based on the closing share price at 31 December 2019 (884.2p) and includes beneficially owned shares and the after-tax shares held under the Deferred Bonus Plan. 
3.  As a former Executive Director, the beneficially owned shares column for Paul Bowtell reflects the position on 5 March 2019, the date he stepped down from the Board.

Executive Directors’ service contracts and external appointments
Executive Directors have rolling contracts, terminable by either party giving the appropriate notice. Further details are provided in the table 
on page 102. 

The Executive Directors do not currently hold any external appointments.

Payments for loss of office (audited)
Paul Bowtell stepped down as an Executive Director on 5 March 2019. Full details of his leaving arrangements were provided in the 2018 
Directors’ Remuneration Report. The Committee determined that these arrangements, as set out below, were fair and reasonable, consistent 
with the Directors’ Remuneration Policy and in line with Paul’s contractual entitlements:

 ¡ Paul remained eligible to receive an annual bonus in respect of 2018 but not for 2019.
 ¡ No payment in lieu of notice was made.
 ¡ Paul was conferred eligible leaver status to allow him to retain his unexercised 2018 long-term incentive plan awards post his termination. 
This award will continue to vest over the original vesting period i.e. there was no acceleration of vesting, and the award will remain subject 
to a) malus (i.e. the potential clawback of any unvested element), b) the future satisfaction of performance measures c) time apportionment 
based on service and d) the post vesting holding period. 

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ANNUAL REPORT 
ON DIRECTORS’ REMUNERATION Continued

SUMMARY OF PERFORMANCE

The chart below shows the value of £100 invested in GVC Holdings PLC since obtaining Main Market listing on 1 February 2016 compared 
with the value of £100 invested in the FTSE 250 Index and the FTSE 350 Travel and Leisure Index. The FTSE 250 Index has been chosen on 
the basis that this is the index that GVC has been part of for the majority of the period since listing (at times it has been in the FTSE 100). 
£100 invested on 1 February 2016 would have been worth £219 at 31 December 2019 compared with £146 if invested in the FTSE 250 
index and £134 if invested in the FTSE 350 Travel and Leisure Index.

Over the three-year period 1 January 2017 to 31 December 2019 (the period covered by the 2017 LTIP) the total shareholder return (“TSR”) 
of GVC shares was 59% compared with 31% for the FTSE 250 Index and 29% for the FTSE 350 Travel and Leisure Index. 

From 1 January to 31 December 2019, the TSR of GVC shares was 39% compared with 31% for the FTSE 250 Index and 21% for the FTSE 
350 Travel and Leisure Index. The outperformance reflected the Group’s strong operational and financial performance during the year. 
Dividends per share were increased by 10% in 2019 (2018: 7.4%).

(£)

300

250

200

150

100

50

1 Feb 2016

31 Dec 2016

31 Dec 2017

31 Dec 2018

31 Dec 2019

GVC Holdings

FTSE 250 Index

FTSE 350 Travel and Leisure Index

Source: Datastream

Summary of CEO remuneration outcomes: 2015–2019

Role
Single figure of total remuneration1,2
Annual bonus pay-out (% maximum)
LTIP vesting (% maximum)
Legacy award vesting (% maximum)

December 2019
K Alexander
CEO
£4.84m
100%
91.1%
n/a

December 2018
K Alexander
CEO
£19.10m
92%
–
100%

December 2017
K Alexander
CEO
£18.21m
100% 
–
100%

December 2016
K Alexander
CEO
£17.83m
– 
–
100%

December 2015
K Alexander
CEO
£3.41m
– 
–
100%

1.  Figures for 2015, 2016 and 2017 were previously reported in euros and have been converted into sterling using an average rate for the relevant year. 
2.  Legacy options granted under the 2015 LTIP accounted for a significant proportion of the CEO’s single figure of total remuneration in 2016, 2017 and 2018. The final tranche of these 

options vested in August 2018. The lower single figure in 2019 reflects the current, more typical, remuneration policy.

110

GVC Holdings PLC | Annual Report 2019Implementation of the Remuneration Policy for Executive Directors in 2020
The table below provides a summary of how the Executive Directors’ remuneration policy will be implemented in 2020.

Element
Salary

Benefits 

Approach
 ¡ CEO – £816,000; increase of 2% in line with increases provided to other UK employees
 ¡ CFO – £430,000; increase of 7.5% recognising strong performance in the role. See the Chair’s statement 

on page 90 for more details

 ¡ No change in how the Policy will be operated
 ¡ Executive Directors will continue to receive standard benefits such as medical and life insurance cover, 

car and accommodation allowance

 ¡ All employees, including the Executive Directors, have the opportunity to participate in a Company-provided 

pension in line with statutory requirements:
– CEO – Opted out of the plan
– CFO – 4.5% of salary

Annual Bonus

 ¡ No change in maximum opportunity:

– CEO – 250% of salary
– CFO – 200% of salary

 ¡ On-target pay-out reduced to 50% of the maximum opportunity
 ¡ Performance measures will continue to be EBTIDA (70%) and Net Debt (30%)
 ¡ Half of any bonus award will be deferred into shares for three years
 ¡ Targets are considered commercially sensitive but will be disclosed in full in the 2020 DRR
 ¡ No change in maximum opportunity:

LTIP

– CEO – 300% of salary
– CFO – 250% of salary
Minor changes to performance measures from 2019 cycle (see further details below)– in all cases threshold 
vesting remains at 25% of maximum:
Cumulative EPS (1/3rd)
– Threshold vesting – 267p
– Maximum vesting – 295p
Relative TSR against the FTSE 51 – 150 (1/3rd)
– Threshold vesting – median performance
– Maximum vesting – upper quartile performance
Relative TSR against a bespoke group of sectoral peers (1/3rd)
– Threshold vesting – median performance
– Maximum vesting – upper quartile performance
–  Bespoke peer group of the following companies – 888 Holdings, Betsson, Evolution Gaming Group, Flutter 
Entertainment, Gamesys, International Game Technology, Kindred Group, Playtech, Rank Group, TabCorp 
Holdings, The Stars Group, and William Hill

–  These companies have been selected following a review of how they align with GVC in a number of areas, 

including financial and operational size, location of business operations and share price correlation

Shareholding Guidelines

 ¡ Within-employment shareholding requirements:

– CEO – 400% of base salary
– CFO – 200% of base salary

 ¡ To ensure extended alignment, the Committee has implemented post-cessation shareholding requirements:

–  Executive Directors are required to maintain 100% of their guideline (or their actual holding if lower) 

for two years following departure

–  Shares purchased by the Executive Directors out of their own funds will not count towards these guidelines

2020 LTIP targets
The Committee reviewed the performance measures for the 2020 LTIP and concluded that, while TSR and EPS remained appropriate 
performance indicators, it was considered appropriate to increase the emphasis on performance relative to peers, while not losing sight of 
overall performance against the wider stockmarket. As a result, the weighting on TSR has been increased from 50% of the LTIP to two thirds, 
with this element being split evenly between two comparator groups as set out above.

The remaining one third of the LTIP will be based on a cumulative EPS measure. The target range of 267p – 295p has been set around the latest 
consensus for three-year cumulative EPS (281p). The Committee consider this to be an appropriately stretching range given that achieving 
maximum vesting would require a CAGR in EPS of 23% over the three-year performance period.

Consistent with 2019, the 2020 EPS targets exclude earnings from the Group’s US joint venture given the uncertainty around the way in which 
the US markets will open up for the Group, and how soon. As the performance of the US joint venture will form a significant element of the 

111

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSRemuneration continued

ANNUAL REPORT 
ON DIRECTORS’ REMUNERATION Continued

future value of the Group, the Committee believe that this is adequately reflected via the TSR elements of the LTIP. However, if necessary, the 
Committee may apply discretion at the end of the performance period to take into account performance in this important new market.

Inevitably there are several factors which cannot be known at the time targets are originally set and could impact the 2019 LTIP. These factors 
might include the impact of corporate activity, material regulatory or tax changes, joint ventures and accounting changes. In each case the 
Committee retains discretion whether and, if so, how a) to adjust targets post grant and/or b) to take impact into account when determining 
performance outcome.

Chairman and Non-Executive Directors
Single figure of remuneration table (audited)
The remuneration of the Non-Executive Directors is shown below. Figures provided have been calculated in accordance with the Regulations. 

Non-Executive Directors
Lee Feldman1

Barry Gibson2

Jane Anscombe

Pierre Bouchut

Peter Isola

Virginia McDowell

Stephen Morana

Jette Nygaard-Andersen3

Pension 
£000

Fees 
£000
350
350
71
–
110
111
110
33
88
88
110
63
155
142
5
–

Benefits 
£000
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Annual  
bonus 
£000
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Long-term 
incentives 
£000
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

2019
2018
2019
2018
2019
2018
2019
2018
2019
2018
2019
2018
2019
2018
2019
2018

Legacy 
awards
£000
–
8,182
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Total
£000
350
8,532
71
–
110
111
110
33
88
88
110
63
155
142
5
–

1.  Lee Feldman’s remuneration for 2018 included an amount related to options granted under the 2015 Long-term Incentive Plan. The final vesting of these options was in August 2018.
2.  Barry Gibson joined the Board on 4 November 2019.
3.  Jette Nygaard-Andersen joined the Board on 11 December 2019.

Fee structure
The table below sets out the fee structures for 2019 and 2020 for the Non-executive Directors and the Chairman of the Board. No changes 
are proposed to the Non-executive Directors fees for 2020 other than in early 2020, the Non-executive Directors were given the one-off choice to 
have their fee denominated in GBP rather than Euro. The GBP amounts are shown in the table below and, where relevant, will take effect from 
March 2020. 

Barry Gibson joined the Board on 19 November 2019 as Chairman designate and became Chairman on 27 February 2020. In setting his fee, the 
Committee recognised the significant competition for talent that exists in this sector at the current time and also notes that Mr Feldman’s fee 
had been unchanged since February 2016.

Chair – Lee Feldman (up to 27 February 2020)
Chair designate – Barry Gibson (from 19 November 2019)
Senior Independent Non-executive Director
Board member
Chairmanship of Audit, Remuneration or Corporate Social Responsibility Committee

As at 1 January 2019
£350,000
–
£155,000
€100,000
€25,000

As at 1 January 2020
£350,000
£450,000
£155,000
€100,000 or £85,000
€25,000 or £21,000

112

GVC Holdings PLC | Annual Report 2019Letters of appointment
Non-executive Directors are appointed under letters of appointment and as such do not have service contracts. Apart from the Chairman of 
the Board, each Non-executive Director is subject to an initial three-year term subject to annual re-election at the Company’s AGM. All letters 
of appointment are available for viewing at the Company’s registered office and at the AGM. Further details are provided in the table on page 102.

Payments for loss of office (audited)
As announced on 4 November 2019, Lee Feldman stepped down from his role as Chairman of the Board and left the Company on 
27 February 2020.

During his tenure, Lee has played an instrumental role in GVC’s transformation from an AIM listed business with a market capitalisation 
of around £31m in 2008, to a Main Market, premium listed company. Lee leaves the business with it continuing to perform strongly, and he has 
provided a seamless transition of the Chairmanship to his successor, Barry Gibson. In this context, the Remuneration Committee approved the 
following exit terms:

 ¡ Lee has waived the contractual right under his amended letter of appointment to a 12-month notice period and any associated payment 

in lieu of notice (i.e. there will be no further fees paid to Lee following his departure date of 27 February 2020).

 ¡ Lee has agreed to continue to serve on the Roar Digital, LLC board of directors, as one of GVC’s representatives until 31 December 2020, and 
to waive any fee for these services. The opening up of the US online gambling market represents a substantial business opportunity for GVC, 
and the Board believes that retaining Lee in this role will put us in the best possible position to take advantage of these opportunities, given his 
extensive knowledge of the sector and strong US business relationships.

 ¡ In December 2017, Lee received a one-off fee as part of a move to bring his remuneration arrangements into line with best practice for non-

executive chairman of FTSE 250 companies. The net-of-tax fee was invested into GVC shares, half of which vested on 13 December 2019, and 
half of which are due to vest on 13 December 2020. Vesting was conditional on Lee continuing as Chairman throughout this period, which was 
the intention at that time. In due course, the revised UK Corporate Governance Code brought in new provisions around the length of tenure for 
board chairmen, with the result that Lee is standing down earlier than originally envisaged. Taking into account these circumstances, coupled 
with Lee agreeing to waive his contractual notice period and serve on the Roar Digital LLC board until December 2020 for no compensation, 
the Remuneration Committee determined to treat Lee as a good leaver for the second tranche of these shares. As such, 26,134 shares will 
vest and be released to him on 13 December 2020. 

Share interests (audited)
Non-executive Directors’ share interests as at 31 December 2019 are set out below. Aside from Ms Nygaard-Andersen (who only joined the 
Board in December 2019) each of the Non-executive Directors holds shares worth at least 80% of their base fees at the 31 December 2019 share 
price of 884.2p.

Director
L Feldman
B Gibson
J Anscombe
P Bouchut
P Isola
V McDowell
S Morana
J Nygaard-Andersen

Number of beneficially 
owned shares1
287,408
42,587
17,169
27,000
36,135
15,000
34,184
–

1.  Beneficially owned shares include shares held directly or indirectly by connected persons. There were no changes in the number of shares owned outright for any Non-executive Director 

between 31 December 2019 and the date this report was signed off.

The Remuneration Committee

Committee members during 2019
J Anscombe
V McDowell
S Morana

Independent
Yes
Yes
Yes

Number of meetings  
in year held during tenure
4
4
4

Meetings attended
4
4
4

None of the Committee members or attendees is involved in any Committee decisions from which they may financially benefit personally (other 
than as shareholders) in the decisions made by the Committee. The Chief Executive Officer, Chief Financial Officer, Group HR Director and the 
Director of Reward may attend meetings at the invitation of the Committee but are not present when their own remuneration is being discussed. 
The Company Secretary acts as the secretary to the Committee.

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GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSRemuneration continued

ANNUAL REPORT 
ON DIRECTORS’ REMUNERATION Continued

Committee role and focus
The Committee is responsible for recommending to the Board the remuneration policy for Executive Directors and senior management and 
for setting the remuneration packages for each Executive Director and for the Chairman of the Board. The Committee also has oversight of the 
remuneration policy for all employees. The written Terms of Reference of the Committee are available on the Company’s website and from the 
Company on request.

During the year, there were four scheduled Committee meetings. The matters covered included:

 ¡ Approval of the 2018 Directors’ Remuneration Report;
 ¡ Determination of the pay-outs from the 2018 annual bonus arrangements;
 ¡ Approval of targets for the 2019 annual bonus plan;
 ¡ Approval of the 2019 LTIP awards and their associated performance measures and targets;
 ¡ Review of shareholder feedback received in relation to Directors’ remuneration following the 2019 AGM and consultation in respect of the 

Directors Remuneration Policy;

 ¡ Review of the Directors’ Remuneration Policy;
 ¡ Determination of the fee for the Chairman designate; 
 ¡ Updates on all employee remuneration arrangements including ongoing reward harmonisation activity across the Group following the 

Ladbrokes Coral acquisition; and

 ¡ Review of salaries and remuneration packages for senior executives.

Advice to the Committee
Advisers are appointed independently by the Remuneration Committee, which reviews its selection periodically and is satisfied that the advice 
it receives is independent, objective and free from conflicts of interest. The total fees paid to Deloitte in respect of 2019 was £144,655, on a 
time and materials basis. Deloitte’s advice includes reviewing the remuneration policy, support on shareholder consultation exercises, pay 
benchmarking and the provision of general guidance on market and best practice. Deloitte LLP also provided a range of tax and advisory 
services to GVC during the year, support in certain technology areas and support for the business’s internal audit function.

Deloitte are signatories to the Code of Conduct for Remuneration Consultants in the UK, details of which can be found on the Remuneration 
Consultants Group’s website at www.remunerationconsultantsgroup.com.

Management’s advice to the Committee was also supported by a) the provision of market data from Deloitte and Willis Towers Watson and  
b) legal advice from Addleshaw Goddard.

Shareholder voting and consideration of shareholder views
We remain committed to taking into consideration shareholder views on our remuneration policy and practices. The Committee chair and the 
Senior Independent Director maintain contact, as required, with the Company’s principal shareholders about all relevant remuneration issues. 
Ongoing dialogue with our shareholders on executive remuneration is important to us, with feedback being presented to and discussed by the 
Committee, where it is used to inform future decision making.

The 2018 Chairman’s Annual Statement and the Annual Report on Remuneration were subject to an advisory vote at the Annual General Meeting 
(“AGM”) on 5 June 2019. The Directors’ Remuneration Policy was most recently put to a vote at the General Meeting on 14 December 2017.

Resolution
To approve the 2018 DRR
To approve the 2017 Policy Report

Date
June 2019
Dec 2017

Votes for
268,332,033
148,035,292

% of Votes for 
58.0%
72.5%

Votes against
193,955,547
56,145,802

% of Votes against
42.0%
27.5%

Votes withheld
820,549
11,018

While the vote on the 2018 Remuneration Report was passed by shareholders at the June 2019 AGM, a significant minority did not support the 
resolution. The Committee was, of course, disappointed by the vote and acknowledges this feedback, thanking those shareholders who spoke 
with the Company and explained their reasons for not being able to support this resolution.

Since the June 2019 vote, the Committee Chair met with a significant number of shareholders in order to listen and reflect on their views 
on remuneration at GVC and ensure that the Committee fully understood the reasons for the low vote. These discussions highlighted that 
shareholders’ primary concern was around legacy arrangements for the CEO and Chairman. These arrangements are now fully vested and do 
not form part of our ongoing Remuneration Policy, which is aligned with UK best practice expectations. The Committee Chair also engaged 
with a significant number of our major shareholders with respect to our updated Policy and the proposed increase in the CFO’s salary for 2020. 
The Committee would like to thank all shareholders for their constructive input and support throughout this process. The regular dialogue with 
investors is greatly valued and the Committee will of course continue to engage with shareholders on remuneration matters going forward.

Jane Anscombe
Chair of the Remuneration Committee 
5 March 2020

114

GVC Holdings PLC | Annual Report 2019Directors’ Report

The Directors present their annual report on the affairs of the Group 
for the year ended 31 December 2019.

On 6 February 2020, the Company relocated its place of management 
and control and consequently its tax residence to the United Kingdom.

Principal activity
GVC Holdings PLC (the “Company”) and its subsidiaries (together 
the “Group”) is a major international sports-betting and gaming 
company operating both online and in the retail sector. The Company 
is registered as a public limited company under the Isle of Man 
Companies Act 2006 and is listed in the Premium category on the 
Main Market of the London Stock Exchange.

Results and future performance
A review of the Group’s results and activities is covered within the 
Strategic Report on pages 31 to 41. This incorporates the Chairman’s 
statement, Chief Executive and Chief Financial Officer’s review, which 
include an indication of likely future developments.

Key performance indicators
Key performance indicators in relation to the Group’s activities are 
continually reviewed by senior management and are presented on 
page 29.

Dividends
The Directors have today declared a second interim dividend of 17.6p 
per share in respect of the year ended 31 December 2019, payable on 
26 April 2020. Together with the first interim dividend of 17.6p paid on 
26 September 2019, this makes the total dividend pay-out of 35.2p per 
share in respect of the 2019 financial year.

Corporate Governance
The Directors recognise the importance of sound corporate 
governance and their associated report is set out on pages 80 to 81. 
The information in that section is deemed to form part of this Report 
and so fulfils the requirements of the corporate governance statement 
for the purposes of DTR 7.2.1. 

As a company quoted on the Premium Main Market of the London 
Stock Exchange, the Company has adopted the 2018 UK Corporate 
Governance Code (“Code”), as amended from time to time, and will 
seek to comply with premium listed company norms to the extent 
appropriate for the size and nature of the Company. 

Engagement with Employee Statements
This element of reporting is discussed in the s172 Statement 
on pages 54 to 55.

Engagement with Stakeholder Statement
This element of reporting is discussed in the s172 Statement 
on pages 54 to 55.

Customer and creditor payment policy
The Group is committed to prompt payment of customer cash-out 
requests and maintains adequate cash reserves to cover customer 
withdrawals and balances. Normally payments will be made to 
customers within seven days of receiving a customer instruction. 
In the case of other creditors, it is the Group’s policy to agree terms at 
the outset of a transaction and ensure compliance with such agreed 
terms. In the event that an invoice is contested then the Group informs 
the supplier without delay and seeks to settle the dispute quickly.

Articles of Association
The Company’s articles of association may only be amended by 
special resolution at a general meeting of shareholders. 

Directors
The Directors of the Company who were in office during the year, are 
disclosed on page 75.

The Company’s Articles of Association provide that any new Director 
appointed by the Board during the year, having not been previously 
elected by shareholders, may hold office only until the next AGM, 
when that Director must retire and stand for election at the meeting. 
The Articles also require one third of the Directors not newly appointed 
since the last AGM to seek re-election. In compliance with the 
recommendation of the 2018 Code, all Directors will seek  
reappointment at the 2020 AGM, as they did in 2019.

Directors’ remuneration
Both Executive Directors have service agreements and all the Non-
executive Directors have letters of appointment and the details of their 
key terms are set out in the Directors’ Remuneration Report. Details of 
remuneration of each Director are provided in the Remuneration 
Report on pages 88 to 114.

Powers of directors
Subject to company law and the Company’s articles, the Directors 
may exercise all of the powers of the Company and may delegate their 
power and discretion to committees. The articles give the Directors 
power to appoint and replace Directors. 

Directors’ interests
The Directors’ report on remuneration on pages 88 to 114 provides 
details of the interests of each Director, including details of current 
incentive schemes and long-term incentive schemes, the interests of 
Directors in the share capital of the Company and details of their share 
interests as at 31 December 2019.

Conflicts of interest
On appointment, each Director must notify the Company of their 
external board appointments, other significant commitments 
and any actual or potential conflicts of interest. Each Director is 
required to disclose actual or potential conflicts of interests to the 
Board and where actual or potential conflicts of interest arise, the 
relevant Director does not receive Board papers and is excluded 
from discussions and voting on the subject matter that gives rise 
to the conflict.

Directors’ Indemnities
The Company has entered into deeds of indemnity with each of the 
Directors, which comply with the Isle of Man Companies Act 2006. 

Share capital
Details of the Company’s authorised and issued share capital, together 
with details of the movement therein, are set out in note 27 to the 
financial statements. This includes the rights and obligations attaching 
to shares and restrictions on the transfer of shares. 

115

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSDirectors’ Report Continued

Directors’ Report  
Continued

Substantial shareholdings – Interests in voting rights
As at 1 March 2020, the Company had been notified in accordance 
with Chapter 5 of the Disclosure and Transparency Rules of the 
following interests in the Company’s Shares:

Shareholder
The Capital Group
Standard Life Aberdeen
BlackRock

Number of Shares
61,013,614
55,347,260
29,832,668

% of Issued Share 
Capital & Total 
Voting rights
10.47
9.50
5.20

*  The Company had 582,745,948 ordinary shares in issue on 1 March 2020.

Use of financial instruments
The risk management objectives and policies of the Group are set out 
within Note 24 of the financial statements.

Political donations.
The Company did not make any political donations or incur any 
political expenditure during 2019 (2018: Nil).

Insurance
The Company maintains a directors and officers’ liability insurance 
policy in respect of any legal costs that may be incurred against the 
Directors in dealing with any legal claims or investigations.

Annual General Meeting
The Company’s AGM will be held on 30 April 2020 at 10.00am at The 
Mermaid Theatre, Puddle Dock, London, EC4V 3DB. 

Independent Auditors
KPMG LLP (“KPMG”) has expressed its willingness to continue in 
office as auditor and a resolution to re-appoint KPMG will be proposed 
at the forthcoming AGM.

So far as the Directors are aware, there is no relevant audit information 
(as defined by Section 418 of the Companies Act 2006) of which the 
Company’s auditors are unaware, and each Director has taken all 
the steps that he or she ought to have taken as a Director in order to 
make himself or herself aware of any relevant audit information and to 
establish that the Company’s auditors are aware of that information. 

On behalf of the Board:

J M Barry gibson
Chairman 
5 March 2020

116

GVC Holdings PLC | Annual Report 2019INDEPENDENT AUDITOR’S REPORT 
TO THE MEMBERS OF GVC HOLDINGS PLC 

1 Our opinion is unmodified
We have audited the financial statements of GVC Holdings Plc 
(“the Company”) and its subsidiaries (together “the Group”) for the year 
ended 31 December 2019 which comprise the Consolidated Income 
Statement, the Consolidated Statement of Comprehensive Income, the 
Consolidated Balance Sheet, the Consolidated Statement of Changes 
in Equity, the Consolidated Statement of Cash Flows, the Company 
Balance Sheet, the Company Statement of Changes in Equity, and the 
related notes, including the accounting policies in note 4. 

In our opinion: 

 ¡ the financial statements give a true and fair view of the state of the 
Group’s and of the parent Company’s affairs as at 31 December 
2019 and of the Group’s loss for the year then ended; 

 ¡ the Group financial statements have been properly prepared in 

accordance with International Financial Reporting Standards as 
adopted by the European Union; 

 ¡ the parent Company financial statements have been properly 

prepared in accordance with UK accounting standards, including 
FRS 101 Reduced Disclosure Framework; and 

 ¡ the financial statements have been prepared in accordance with 

the requirements of the Isle of Man Companies Act 2006.

Basis for opinion 
We conducted our audit in accordance with International Standards on 
Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities are 
described below. We have fulfilled our ethical responsibilities under, 
and we remain independent of the Group in accordance with, UK 
ethical requirements including the FRC Ethical Standard as applied to 
listed entities. We believe that the audit evidence we have obtained is a 
sufficient and appropriate basis for our opinion. 

2 Key audit matters: our assessment of risks of 
material misstatement 
Key audit matters are those matters that, in our professional 
judgement, were of most significance in the audit of the financial 
statements and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) identified by us, including 
those which had the greatest effect on: the overall audit strategy; the 
allocation of resources in the audit; and directing the efforts of the 
engagement team. We summarise below the key audit matters, in 
decreasing order of audit significance, in arriving at our audit opinion 
above, together with our key audit procedures to address those 
matters and our findings from those procedures in order that the 
Company’s members as a body may better understand the process by 
which we arrived at our audit opinion. These matters were addressed, 
and our findings are based on procedures undertaken, in the context 
of, and solely for the purpose of, our audit of the financial statements 
as a whole, and in forming our opinion thereon, and consequently are 
incidental to that opinion, and we do not provide a separate opinion on 
these matters. 

DYNAMIC AUDIT PLANNING TOOL

(Relative significance of audit risks before taking account of controls)

H

B

D

C

B

A

O

G

N

h
g
H

i

s
t
n
e
m
e
t
a
t
s

l

a

i

c
n
a
n
fi
n
o
t
c
a
p
m

i

l

a

i
t
n
e
t
o
P

I

K

Low

Likelihood of material misstatement

High

 Key audit matters 

 Other risks 

     Change compared to prior year

A   Revenue recognition 
from online operations

B   Goodwill, intangibles 
and PPE impairment 
assessment

C   Gaming taxes in 
immature markets

D   Disclosure of separately 

disclosed items

  Recoverability of parent 
Company’s investments 
in subsidiaries and 
receivables due from 
group entities (Parent 
Company only)

  Management override 
of controls

G   Valuation of defined 
benefit pension

H   Valuation of defined 
benefit pension

I   The impact of uncertainties 
due to UK exiting the 
European Union on 
our audit

  Share based payments*

K   Foreign exchange* 

  Segmental reporting*

  Direct taxation

N   Provisions for litigation 

and claims

O   Contingent consideration

117

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTS 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF GVC HOLDINGS PLC continued

INDEPENDENT AUDITOR’S REPORT TO THE 
MEMBERS OF GVC HOLDINGS PLC continued

Revenue recognition from online operations (2019: £2,116.1 million, 
2018: £1,668.4 million)

Refer to page 135 (accounting policy) and pages 136 to 138 
(financial disclosures).

The risk (Data capture and processing error or fraud – Revenue 
from online operations): risk vs 2018 
 – The Group has a number 
of income streams across its online operations, and the accuracy and 
completeness of the amounts recognised from these income streams 
is largely dependent on the effectiveness of the operational and anti-
fraud controls in place. 

Revenue streams for many of the Group’s products are computed 
on highly complex IT systems, with a number of different bases for 
calculating revenue. In particular, there is a risk the Group’s in-house 
developed IT systems, which aim to correctly calculate revenues and 
appropriate wins and losses, as applicable, may not be configured 
correctly from the outset such that commissions or winning and 
losing bets are calculated incorrectly.

In addition, the Group’s divisions are dependent on their core finance 
processes and controls to accurately report and reconcile revenue 
transactions, and there is a risk that the customer-facing and financial 
information systems may not interface correctly and that unauthorised 
changes may be made, which may result in the misstatement 
of revenue.

Our response – Our procedures included:

Control operation: We utilised our own IT specialists to assess the 
general IT controls (“GITCs”) related to access to programs and data, 
program change and development and computer operations by:

 ¡ Evaluating account set-up and termination of users, password 

restrictions, access reviews, users with superuser access, program 
change and development process controls, and tested whether any 
unauthorised changes had been made to the system. We assessed 
the overall IT environment, including relevant security policies and 
procedures, IT organisational structure, IT strategy and reporting, 
disaster recovery and back-up testing;

 ¡ Testing the configuration of the betting engine (Platform) that 

processes player activity and cash movements;

 ¡ Testing the data flow in the online betting environment (when hosted 
in-house) by observing bets placed from the customer-facing systems 
and tracing the transactions to the platform (betting engine), and 
then from the data warehouse (storage) to the financial information 
systems (accounting records) to assess whether the information is 
passed appropriately from one system to another; and
 ¡ Where systems are hosted by third parties, we obtained an 
understanding of the nature of the services being provided. 
We performed audit procedures to assess whether the third party 
services were operating as intended. Where GITCs were not 
operating effectively over in-house systems handling the transfer 
of data, we tested the operating effectiveness of compensating 
manual controls reconciling the accounting records to the third 
party systems. 

Data comparisons: Where GITCs over in-house managed systems 
handling the transfer of data were not designed and implemented 
effectively, we compared the amounts of revenue in the accounting 
records against the amounts reported in the platform (source data) 
for each month and by label and fully reconciled the information 
between systems.

Tests of details (tracing and vouching): We assessed the 
appropriateness of revenue recognised by:

 ¡ Tracing a sample of betting transactions through the online 

betting systems or to third party systems (when outsourced), and 
assessing that they are appropriately recorded within the financial 
information systems at the transaction level;

118

 ¡ Vouching a sample of betting transactions recognised in the period 
from the accounting records back to source data and reperforming 
the outcome of the transaction against the client’s result. Where the 
IT controls of the online betting environment were not designed or 
implemented effectively, we increased our substantive testing due 
to the results of our controls testing, as applicable;

 ¡ Assessing the appropriateness of cash transferred between the 
payment service providers to corporate cash by reconciling the 
total revenue amounts reported by key IT systems to the amount 
transferred from the payment service provider to corporate cash 
and testing a sample of these settlements by agreeing the amounts 
to the relevant bank information; 

 ¡ Testing a sample of items comprising the customer liability balance 
and agreed the amounts recorded to the individual customer wallet 
at the end of the financial period; and

 ¡ Obtaining external confirmation of client funds held in the PSPs 
and reconciling the obtained bank balance confirmation to the 
customers’ betting accounts.

Assessing transparency: We also considered the adequacy of the 
Group’s disclosures in respect of revenue.

Our findings – Our testing identified weaknesses in the design of IT 
General Controls for some of the Group’s IT systems; whilst some 
steps had been taken in the year to remediate weaknesses identified 
in the prior years the remediations were not in place for all of 2019. 
As a result we concluded that we could not rely on IT General Controls 
for some of the Group’s IT systems and expanded the extent of 
our detailed testing as appropriate. In some instances it was not 
possible to gain the evidence required to rely on certain IT systems 
and in response to this for the Online revenue streams affected we 
performed additional substantive testing to reconcile all revenue data 
recorded in the general ledger to the transactions in the betting engine 
or to third party data. This additional testing identified no errors in the 
recording of revenue transactions for the Online businesses (2018: no 
errors identified). 

Goodwill, intangible assets and PPE impairment assessment 
(2019 carrying value: £5,821.7 million, 2018 carrying value: 
£6,324.6 million; 2019 impairment charge: £245.0 million, 
2018 impairment charge: £41.3 million)

Refer to page 131 (accounting policy) and pages 144 to 147 
(financial disclosures).

The risk – (Forecast based valuation – Recoverability of goodwill, 
 – The carrying amount of 
intangible assets and PPE): risk vs 2018 
goodwill, intangible assets and PPE is significant and the recoverable 
amount is at risk of irrecoverability due to the potential impact on the 
business of changes in gaming taxation and regulation. The estimated 
recoverable amount is subjective due to the inherent uncertainty 
involved in forecasting and discounting future cash flows.

The Group has recognised an impairment loss of £245 million on the 
goodwill on the Australian CGU as a result of changes in the market 
resulting in significant changes in forecast cash flows. As a result, the 
carrying amount of goodwill and intangible assets associated with the 
Australian CGU is particularly sensitive to changes in key assumptions. 

The effect of these matters is that, as part of our risk assessment, 
we determined that the value in use of goodwill and intangible 
assets associated with the Australian CGU has a high degree of 
estimation uncertainty, with a potential range of reasonable outcomes 
greater than our materiality for the financial statements as a whole. 
The financial statements (note 14) disclose the sensitivity estimated 
by the Group.

GVC Holdings PLC | Annual Report 2019Our response – Our procedures included:

Our sector experience: We evaluated assumptions used, in particular 
those relating to forecast revenue growth and profit margins through 
enquiries with the divisional managers and those responsible for 
preparing and delivering the forecasts.

Benchmarking assumptions: We compared the Group’s assumptions 
in relation to key inputs such as, projected economic growth and, with 
the assistance of our own valuation specialist, comparing the discount 
rate to historical information and externally derived data.

Historical comparison: We evaluated the adequacy of the budgets 
and forecasts used in the value in use calculation by assessing the 
historical accuracy of the Group’s previous budgets.

Sensitivity analysis: We performed sensitivity analysis on the key 
assumptions noted above.

Comparing valuations: We compared the net asset value of the Group 
with the market capitalisation of the Group and assessed whether any 
difference is an indicator of impairment with reference to why that 
difference has arisen.

Assessing transparency: We assessed whether the Group’s 
disclosures about the sensitivity of the outcome of the impairment 
assessment to changes in key assumptions reflect the risks inherent 
in the calculation of the value in use of goodwill and trade-marks and 
brand name intangibles.

Our findings – As a result of our risk assessment and procedures 
described above we identified that the Australian CGU was the only 
CGU with a carrying amount subject to a high degree of estimation 
uncertainty. We found the estimates of the carrying amount of 
goodwill, intangible assets and PPE across all CGUs, and in particular 
in relation to the Australian CGU, to be balanced (2018: balanced) and 
the related disclosure to be balanced (2018: light). 

Gaming taxes in immature markets (2019 provision: £49.3 million, 
2018 provision: £119.0 million; 2019 prepayment: £116.0 million, 
2018 prepayment: £40.5 million)

Refer to page 87 (Audit Committee Report), page 130 (accounting 
policy) and page 165 (financial disclosures).

 – The business operates in a number 

The risk (Subjective judgement – Gaming tax provisions and 
prepayments): risk vs 2018 
of jurisdictions which have different gaming tax and duty regimes. 
For some markets in which the Group now operates or operated in 
the past, the tax regulations dealing specifically with online gaming 
businesses might not yet be formed, are unclear or continue to evolve. 
Changes in gaming tax and duty regimes can be announced suddenly 
and applied retrospectively and in these instances the Directors are 
required to exercise a level of judgement surrounding the interpretation 
and application of the tax laws which may differ from that of relevant 
tax authorities. The amounts involved are potentially significant, 
and determining the amount, if any, to be provided as a liability, is 
inherently subjective.

This leaves the Group exposed to risk of failure to appropriately record 
provisions for gaming taxes and duty as the bases of tax assessments 
can be subjective.

Our response – Our procedures included:

Enquiry of regulators: We requested and obtained circularisations 
from the gaming regulators from the key jurisdictions in which the 
Group operates to confirm whether the Group was up to date with its 
filing requirements and payment of gambling duties.

Benchmarking assumptions: We compared the Group’s assessment 
of the level of exposure arising from changes in gaming tax legislation 
to third party evidence, such as the relevant tax authorities’ public 
announcements. We assessed the potential impact on the Group in 
light of the degree of uncertainty and level of gaming revenue in each 
country to confirm that the only country identified with a significant 
exposure subject to a high degree of judgement was Greece.

Tests of details: We reviewed the Group’s calculation of gaming 
tax and duty costs in the period and provisions and prepayments at 
the period end and assessed whether the relevant calculations had 
been performed accurately using the appropriate tax/duty rates. 
In particular we verified that provisions for Greek gaming taxes 
in relation to years remaining open to audit were calculated on a 
consistent basis to tax assessments for years already agreed with 
the Greek Tax authorities.

Assessing the credentials of third party tax experts: We assessed 
the competence and objectivity of third party experts engaged by the 
Group to advise on the legal position of any claims received by tax 
authorities; for the year ended 31 December 2019 this was in relation 
to legal advice given in relation to litigation with respect to Greek 
gaming taxes for the years 2010 and 2011.

Our tax expertise: Using our own indirect tax specialists in Greece, 
we determined whether advice received from third party experts 
is reasonable given the correspondence with the tax authorities 
and interpretation of the relevant legislation. We also used our own 
indirect tax specialists in Greece to assess whether management 
representations, regarding the basis of Greek gaming tax assessments 
for years where gaming tax audits are now closed, are consistent with 
confirmations received from the Greek Tax authorities.

Assessing transparency: We considered the appropriateness of 
the judgements taken and adequacy of the Group’s disclosures in 
respect of key tax exposures, notably in relation to the judgement 
over the ongoing Greek gaming tax litigation for 2010 and 2011 and 
the recoverability of the related prepayments for amounts paid to the 
Greek tax authorities.

Our findings – In determining the treatment of gaming taxes there 
is room for judgement and we found that within that, the Group’s 
judgement was balanced (2018: balanced). 

In particular, with respect to the accounting for Greek gaming tax we 
note that the outcome could vary significantly in the future depending 
on the outcome of the ongoing litigation for the years 2010 and 2011. 
Our testing did not identify any indicators of management bias in the 
judgements over Greek gaming tax. We found that the disclosure 
regarding Greek gaming taxes were light (2018: light).

Disclosure of separately disclosed items (2019: £630.1 million, 
2018: £434.2 million)

Refer to page 87 (Audit Committee Report), page 131 (accounting 
policy) and page 138 (financial disclosures).

The risk (Disclosure quality) – Disclosure of separately disclosed 
 –There is a risk that items are classified 
items: risk vs 2018 
as separately disclosed on an inconsistent basis (both within the 
period and between periods), are not disclosed in accordance with 
the Group’s accounting policy on separately disclosed items and 
that a clear and accurate explanation of the reasons for separate 
disclosure items is not given in order to manipulate the presentation 
of performance of the business.

119

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF GVC HOLDINGS PLC continued

INDEPENDENT AUDITOR’S REPORT TO THE 
MEMBERS OF GVC HOLDINGS PLC continued

Our response – Our procedures included:

Tests of details: We reviewed the Group’s calculations of separately 
disclosed items within the financial statements to assess the accuracy 
of the disclosures and:

 ¡ Challenged the Group’s classification of separately disclosed items 
and assessed whether they were outside the normal course of 
business in accordance with the Group’s accounting policy and that 
presentation was on a consistent basis with prior periods; and
 ¡ Agreed separately disclosed items to appropriate documentation 

and assessed whether they had been captured accurately. 

Assessing transparency: We assessed whether the basis for separate 
disclosure was clearly and accurately described and consistently 
applied and together with reconciliations to the IFRS measures, shown 
with sufficient prominence in the annual report.

Our findings – We consider that there is proportionate disclosure 
(2018: proportionate) of the separately disclosed items and the items 
included as separately disclosed are balanced (2018: balanced) to 
allow shareholders to understand the performance of the Group. 
Our testing identified no errors in the adjustments made to calculate 
amounts disclosed as separately disclosed items (2018: no errors).

Recoverability of parent Company’s investments in subsidiaries 
and receivables due from group entities (Parent Company only): 
(2019 carrying value: £4,870.4 million, 2018 carrying value: 
£5,571.8 million)

Refer to pages 177 and 179 (Company accounting policy) and page 
179 (Company financial disclosures).

 – The carrying amount of the 

The risk (Forecast-based valuation – Recoverability of parent 
Company’s investments in subsidiaries and receivables due from 
group entities): risk vs 2018 
parent Company’s investments in subsidiaries and of the intra-group 
debtor balance together represents 99% (2018: 99%) of the parent 
Company’s total assets. Their recoverability is not at a high risk of 
significant misstatement or subject to significant judgement. However, 
due to their materiality in the context of the parent Company financial 
statements, this is considered to be the area that had the greatest 
effect on our overall parent Company audit.

Our response – Our procedures included:

Benchmarking assumptions: We challenged the assumptions used in 
the cash flows included in the budgets based on our knowledge of the 
Group and the markets in which the subsidiaries operate.

Historical comparisons: We assessed the reasonableness 
of the budgets by considering the historical accuracy of the 
previous forecasts.

Our sector experience: We evaluated the current level of trading, 
including identifying any indications of a downturn in activity, by 
examining the post year end management accounts and considering 
our knowledge of the Group and the market.

Comparing valuations: We compared the carrying value of the parent 
Company’s investments in subsidiaries and receivables due from 
group entities to value in use calculations for the relevant CGUs and to 
the market capitalisation of the Group.

Assessing transparency: We assessed the adequacy of the parent 
Company’s disclosures in respect of investments in subsidiaries and 
group debtor balances.

Our findings – We found the Group’s assessment of the recoverability 
of the investments in subsidiaries and intercompany receivables to be 
balanced (2018: balanced).

3 Our application of materiality and an overview of the scope 
of our audit 
Materiality for the Group financial statements as a whole was 
set at £20 million (2018: £20 million), determined with reference 
to a benchmark of Group revenue (of which it represents 0.6% 
(2018: 0.7%)). We consider revenue to be the most appropriate 
benchmark as it provides a more stable measure year on year than 
group profit before tax. 

Materiality for the parent Company financial statements as a whole 
was set at £10 million (2018: £18 million), determined with reference to 
a benchmark of total assets, of which it represents 0.2% (2018: 0.3%).

We agreed to report to the Audit Committee any corrected or 
uncorrected identified misstatements exceeding £1 million, in 
addition to other identified misstatements that warranted reporting 
on qualitative grounds.

Of the Group’s ten (2018: five) components, we subjected four (2018: 
four) to full scope audits for Group purposes. We conducted reviews of 
financial information (including enquiry) at six (2018: one) further non-
significant components. The components for which we performed a 
review of financial information (including enquiry) were not individually 
significant enough to require an audit for Group reporting purposes 
but a review was performed to obtain further coverage over the 
Group’s results.

The Group team approved the component materialities, which ranged 
from £10 million to £12 million (2018: £13.5 million to £18 million), 
having regard to the mix of size and risk profile of the Group across 
the components. 

The work on all of the components (2018: all of the components), 
including the audit of the parent company, was performed by the 
Group team.

Group revenue 

(%)

Underlying EBITDA

(%)

Group Total Assets

(%)

Profit before tax

(%)

20

16

80%

(2018: 84%)

84

80

14

14

86%

(2018: 86%)

86

86

4

5

96%

(2018: 95%)

95

96

7

8

93%

(2018: 92%)

92

93

Full scope for group audit purposes 2019

Full scope for group audit purposes 2018

Specified risk-focused audit purposes 2019

Specified risk-focused audit purposes 2018

120

GVC Holdings PLC | Annual Report 20194 We have nothing to report on going concern 
The Directors have prepared the financial statements on the going 
concern basis as they do not intend to liquidate the Company or 
the Group or to cease their operations, and as they have concluded 
that the Company’s and the Group’s financial position means that 
this is realistic. They have also concluded that there are no material 
uncertainties that could have cast significant doubt over their ability 
to continue as a going concern for at least a year from the date of 
approval of the financial statements (“the going concern period”). 

Our responsibility is to conclude on the appropriateness of the 
Directors’ conclusions and, had there been a material uncertainty 
related to going concern, to make reference to that in this audit report. 
However, as we cannot predict all future events or conditions and as 
subsequent events may result in outcomes that are inconsistent with 
judgements that were reasonable at the time they were made, the 
absence of reference to a material uncertainty in this auditor’s report 
is not a guarantee that the Group and the Company will continue 
in operation. 

In our evaluation of the Directors’ conclusions, we considered the 
inherent risks to the Group’s and Company’s business model and 
analysed how those risks might affect the Group’s and Company’s 
financial resources or ability to continue operations over the going 
concern period. The risks that we considered most likely to adversely 
affect the Group’s and Company’s available financial resources over 
this period were: 

 ¡ The impact of significant changes in regulation affecting the Group’s 

ability to operate in certain territories; and

 ¡ The impact of a significant business continuity issue affecting the 

Group’s operating systems over a long period. 

As these were risks that could potentially cast significant doubt on 
the Group’s and the Company’s ability to continue as a going concern, 
we considered sensitivities over the level of available financial 
resources indicated by the Group’s financial forecasts taking account 
of reasonably possible (but not unrealistic) adverse effects that could 
arise from these risks individually and collectively and evaluated the 
achievability of the actions the Directors consider they would take to 
improve the position should the risks materialise. We also considered 
less predictable but realistic second order impacts, such as the impact 
of Brexit and the erosion of customer confidence, which could result in 
a rapid reduction of available financial resources.

Based on this work, we are required to report to you if we have 
anything material to add or draw attention to in relation to the 
directors’ statement in Note 2 to the financial statements on the use of 
the going concern basis of accounting with no material uncertainties 
that may cast significant doubt over the Group and Company’s use 
of that basis for a period of at least twelve months from the date of 
approval of the financial statements.

We have nothing to report in these respects, and we did not identify 
going concern as a key audit matter. 

5 We have nothing to report on the other information in the 
Annual Report 
The directors are responsible for the other information presented in 
the Annual Report together with the financial statements. Our opinion 
on the financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except as explicitly 
stated below, any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing so, 
consider whether, based on our financial statements audit work, the 
information therein is materially misstated or inconsistent with the 
financial statements or our audit knowledge. Based solely on that work 
we have not identified material misstatements in the other information. 

Strategic report and directors’ report 
Based solely on our work on the other information: 

 ¡ we have not identified material misstatements in the strategic report 

and the directors’ report; and 

 ¡ in our opinion the information given in those reports for the financial 

year is consistent with the financial statements.

Directors’ remuneration report 
In addition to our audit of the financial statements, the Directors have 
engaged us to audit the information in the Directors’ Remuneration 
Report that is described as having been audited, which the Directors 
have decided to prepare as if the Company was required to comply 
with the requirements of Schedule 8 to The Large and Medium-sized 
Companies and Groups (Accounts and Reports) Regulations 2008 (SI 
2008 No. 410) made under the UK Companies Act 2006.

In our opinion the part of the Directors’ Remuneration Report to 
be audited has been properly prepared in accordance with the 
UK Companies Act 2006, as if those requirements applied to 
the Company.

Disclosures of emerging and principal risks and  
longer-term viability 
Based on the knowledge we acquired during our financial statements 
audit, we have nothing material to add or draw attention to in 
relation to: 

 ¡ the directors’ confirmation within the long term viability statement 
on page 66 that they have carried out a robust assessment of the 
emerging and principal risks facing the Group, including those that 
would threaten its business model, future performance, solvency 
and liquidity; 

 ¡ the Principal Risks disclosures describing these risks and explaining 

how they are being managed and mitigated; and 

 ¡ the directors’ explanation in the long term viability statement of 
how they have assessed the prospects of the Group, over what 
period they have done so and why they considered that period 
to be appropriate, and their statement as to whether they have a 
reasonable expectation that the Group will be able to continue in 
operation and meet its liabilities as they fall due over the period 
of their assessment, including any related disclosures drawing 
attention to any necessary qualifications or assumptions. 

Our work is limited to assessing these matters in the context of only 
the knowledge acquired during our financial statements audit. As we 
cannot predict all future events or conditions and as subsequent 
events may result in outcomes that are inconsistent with judgements 
that were reasonable at the time they were made, the absence of 
anything to report on these statements is not a guarantee as to the 
Group’s and Company’s longer-term viability.

121

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF GVC HOLDINGS PLC continued

INDEPENDENT AUDITOR’S REPORT TO THE 
MEMBERS OF GVC HOLDINGS PLC continued

7 The purpose of our audit work and to whom we owe our 
responsibilities 
This report is made solely to the Company’s members, as a body, in 
accordance with Section 80 (c) of the Isle of Man Companies Act 2006 
and the terms of our engagement by the Company. Our audit work has 
been undertaken so that we might state to the Company’s members 
those matters we are required to state to them in an auditor’s report, 
and the further matters we are required to state to them in accordance 
with terms agreed with the Company, and for no other purpose. 
To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Company and the Company’s 
members, as a body, for our audit work, for this report, or for the 
opinions we have formed. 

Michael Harper 
Responsible Individual 
for and on behalf of KPMG LLP  
Chartered Accountants and Recognised Auditors  
15 Canada Square 
London 
E14 5GL

5 March 2020 

Corporate governance disclosures 
We are required to report to you if:

 ¡ we have identified material inconsistencies between the knowledge 
we acquired during our financial statements audit and the directors’ 
statement that they consider that the annual report and financial 
statements taken as a whole is fair, balanced and understandable 
and provides the information necessary for shareholders to assess 
the Group’s position and performance, business model and strategy; 
or 

 ¡ the section of the annual report describing the work of the Audit 

Committee does not appropriately address matters communicated 
by us to the Audit Committee.

We are required to report to you if the Corporate Governance 
Statement does not properly disclose a departure from the provisions 
of the UK Corporate Governance Code specified by the Listing Rules 
for our review. 

We have nothing to report in these respects. 

6 Respective responsibilities 
Directors’ responsibilities 
As explained more fully in their statement set out on page 79, 
the directors are responsible for: the preparation of the financial 
statements including being satisfied that they give a true and fair 
view; such internal control as they determine is necessary to enable 
the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error; assessing the Group and 
parent Company’s ability to continue as a going concern, disclosing, 
as applicable, matters related to going concern; and using the going 
concern basis of accounting unless they either intend to liquidate 
the Group or the parent Company or to cease operations, or have no 
realistic alternative but to do so. 

Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud, or error, and to issue our opinion in an auditor’s 
report. Reasonable assurance is a high level of assurance, but does 
not guarantee that an audit conducted in accordance with ISAs 
(UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered 
material if, individually or in aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the 
basis of the financial statements. 

A fuller description of our responsibilities is provided on the FRC’s 
website at www.frc.org.uk/auditorsresponsibilities. 

122

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTS

Financial statements

In this section:
Consolidated income statement 
Consolidated statement of comprehensive income 
Consolidated balance sheet 
Consolidated statement of changes in equity 
Consolidated statement of cash flows 
Notes to the consolidated financial statements 
Company balance sheet 
Company statement of changes of equity 
Notes to the Company financial statements 

124
125
126
127
128
129
178
179
180

123

GVC Holdings PLC | Annual Report 2019Financial statements continued

Consolidated income statement

 for the year ended 31 December 2019

Notes

5
7

7

16,17

8
8
8

8

10

12

12
11

Net Gaming Revenue
VAT/GST
Revenue
Cost of sales
Gross profit
Administrative costs
Contribution
Administrative costs excluding marketing
Group operating profit/(loss) before share of results 
from joint ventures and associates
Share of results from joint ventures and associates
Group operating profit/(loss)
Finance expense
Finance income
Gain arising from change in fair value of financial instruments
Gains/(losses) arising from foreign exchange on debt 
instruments
Profit/(loss) before tax
Income tax (expense)/income
Profit/(loss) for the year
Attributable to:
Equity holders of the parent
Non-controlling interests

Earnings per share on profit/(loss) for the year
From profit/(loss) for the year1
Diluted earnings per share on profit/(loss) for the year
From profit/(loss) for the year1
Proposed dividends
Memo
EBITDAR2
Rent and associated costs3
EBITDA
Share based payments
Depreciation, amortisation and impairment 
Share of results from joint ventures and associates
Group operating profit/(loss)

2019

2018

Underlying
 items
£m
3,655.1
(54.6)
3,600.5
(1,222.3)
2,378.2
(1,849.0)
1,883.2
(1,354.0)

Separately 
disclosed
items 
(note 6)
£m
–
–
–
–
–
(695.9)
–
(695.9)

Total  
£m
3,655.1
(54.6)
3,600.5
(1,222.3)
2,378.2
(2,544.9)
1,883.2
(2,049.9)

Underlying
 items
£m
2,979.5
(44.3)
2,935.2
(931.0)
2,004.2
(1,491.8)
1,598.8
(1,086.4)

Separately 
disclosed
items
(note 6) 
£m
–
–
–
–
–
(453.5)
–
(453.5)

529.2
(9.2)
520.0
(88.5)
2.4
17.6

84.3
535.8
(46.4)
489.4

476.4
13.0
489.4

65.1p

64.2p

782.7
(21.6)
761.1
(12.7)
(219.2)
(9.2)
520.0

(695.9)
–
(695.9)
(14.1)
–
–

–
(710.0)
79.9
(630.1)

(630.1)
–
(630.1)

(74.7)
–
(74.7)
–
(621.2)
–
(695.9)

(166.7)
(9.2)
(175.9)
(102.6)
2.4
17.6

84.3
(174.2)
33.5
(140.7)

(153.7)
13.0
(140.7)

512.4
8.4
520.8
(63.9)
1.1
58.3

(81.7)
434.6
(56.8)
377.8

371.7
6.1
377.8

(26.4)p

76.9p

(26.4)p
17.6p

708.0
(21.6)
686.4
(12.7)
(840.4)
(9.2)
(175.9)

76.3p

723.7
(82.9)
640.8
(10.7)
(117.7)
8.4
520.8

(453.5)
–
(453.5)
–
–
–

–
(453.5)
19.3
(434.2)

(434.2)
–
(434.2)

(89.7)
–
(89.7)
–
(363.8)
–
(453.5)

Total  
£m
2,979.5
(44.3)
2,935.2
(931.0)
2,004.2
(1,945.3)
1,598.8
(1,539.9)

58.9
8.4
67.3
(63.9)
1.1
58.3

(81.7)
(18.9)
(37.5)
(56.4)

(62.5)
6.1
(56.4)

(12.2)p

(12.2)p
16.0p

634.0
(82.9)
551.1
(10.7)
(481.5)
8.4
67.3

1.  The calculation of underlying earnings per share has been adjusted for separately disclosed items, and for the removal of foreign exchange volatility arising on financial instruments as it 

provides a better understanding of the underlying performance of the Group. See note 12 for further details.

2.  Included within the Income Statement and Memo above are certain non-statutory measures. The use of these items and the reconciliation to their statutory equivalents is provided above and 

on pages 31 and 32 of the report.

3.  Rent and associated costs being rental costs, including any associated VAT, on items not captured by IFRS 16. These are predominantly driven by low value items, and held over leases where 

there is no future rental commitment.

All amounts stated above relate to continuing activities.
The notes from pages 129 to 177 form an integral part of these consolidated financial statements.

124

GVC Holdings PLC | Annual Report 2019Consolidated STATEMENT  
OF COMPREHENSIVE INCOME

 for the year ended 31 December 2019

Loss for the year
Other comprehensive expense:

Items that may be reclassified to profit or loss:
Currency differences on translation of foreign operations
Total items that may be reclassified to profit or loss

Items that will not be reclassified to profit or loss:
Re-measurement of defined benefit pension scheme1
Tax on re-measurement of defined benefit pension scheme1
Share of associate other comprehensive income
Total items that will not be reclassified to profit or loss

Other comprehensive (expense)/income for the year, net of tax
Total comprehensive expense for the year
Attributable to:
Equity holders of the parent:
Non-controlling interests

Notes

2019 
£m
(140.7)

2018  
£m
(56.4)

29
10
17

(158.6)
(158.6)

(104.6)
36.6
1.0
(67.0)

(225.6)
(366.3)

(379.3)
13.0

44.7
44.7

(10.9)
3.8
0.2
(6.9)

37.8
(18.6)

(24.7)
6.1

1.  Included within the re-measurement of defined benefit schemes is a charge of £81.3m relating to the buy-in of the Ladbrokes Pension Plan. Further details are provided in note 29.

The notes on pages 129 to 177 form an integral part of these consolidated financial statements.

125

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSFinancial statements continued

Consolidated BALANCE SHEET

 for the year ended 31 December 2019

Assets
Non-current assets
Goodwill
Intangible assets
Property, plant and equipment
Interest in joint venture
Interest in associates and other investments
Trade and other receivables 
Other financial assets
Deferred tax assets
Retirement benefit asset

Current assets
Trade and other receivables
Income and other taxes recoverable
Derivative financial instruments
Other financial assets
Short term investments
Cash and cash equivalents

Total assets
Liabilities
Current liabilities
Trade and other payables
Balances with customers
Lease liabilities
Interest bearing loans and borrowings
Corporate tax liabilities
Provisions
Other financial liabilities

Non-current liabilities
Interest bearing loans and borrowings
Lease liabilities
Deferred tax liabilities
Provisions
Other financial liabilities

Total liabilities
Net assets
Equity
Issued share capital
Share premium
Merger reserve
Translation reserve
Retained earnings
Equity shareholders’ funds
Non-controlling interests
Total shareholders’ equity

Notes

2019 
£m

Restated 2018 
(note 31) 
£m

13
13
15
16
17
18
25
10
29

18

25
25
19
19

20
26
21
22

23
25

22
21
10
23
25

27

34

2,966.4
2,398.0
467.9
6.0
29.9
3.3
2.1
124.4
66.6
6,064.6

477.6
9.1
47.4
–
–
390.1
924.2
6,988.8

(678.7)
(335.4)
(75.5)
(31.5)
(35.1)
(73.0)
(30.7)
(1,259.9)

(2,084.5)
(288.0)
(358.2)
(16.5)
(125.8)
(2,873.0)
(4,132.9)
2,855.9

4.8
1,198.0
2,527.4
54.0
(971.4)
2,812.8
43.1
2,855.9

3,328.1
2,800.9
195.6
46.1
26.0
–
1.5
76.6
168.2
6,643.0

402.7
30.3
43.3
3.4
2.6
421.9
904.2
7,547.2

(639.1)
(312.5)
–
(14.3)
(42.5)
(160.5)
(16.3)
(1,185.2)

(2,221.1)
–
(452.8)
(56.6)
(143.5)
(2,874.0)
(4,059.2)
3,488.0

4.8
1,196.5
2,527.4
212.6
(491.5)
3,449.8
38.2
3,488.0

The financial statements on pages 124 to 177 were approved by the Board of Directors on 5 March 2020 and signed on its behalf by:

KJ Alexander 
(Chief Executive Officer) 

R Wood
(Chief Financial Officer)

126

GVC Holdings PLC | Annual Report 2019 
 
Consolidated STATEMENT  
OF CHANGES IN EQUITY

 for the year ended 31 December 2019

At 1 January 2018
Loss for the year
Other comprehensive income
Total comprehensive income
Issue of shares on acquisition
Share options exercised
Share-based payments charge
Acquisition of investment
Equity dividends
Non-controlling interests
At 31 December 2018

At 1 January 2019
Impact of change of accounting policy2
Restated at 1 January 2019
(Loss)/profit for the year
Other comprehensive income
Total comprehensive income
Share options exercised
Share-based payments charge
Equity dividends (note 11)
Non-controlling interests3
At 31 December 2019

Issued  
share 
capital 
£m
2.3
–
–
–
2.4
0.1
–
–
–
–
4.8

4.8
–
4.8
–
–
–
–
–
–
–
4.8

Share 
premium 
£m
1,170.4
–
–
–
–
26.1
–
–
–
–
1,196.5

1,196.5
–
1,196.5
–
–
–
1.5
–
–
–
1,198.0

Merger
reserve
 £m
34.5
–
–
–
2,492.9
–
–
–
–
–
2,527.4

2,527.4
–
2,527.4
–
–
–
–
–
–
–
2,527.4

Translation
reserve1
£m
167.9
–
44.7
44.7
–
–
–
–
–
–
212.6

212.6
–
212.6
–
(158.6)
(158.6)
–
–
–
–
54.0

Equity 
shareholders’ 
funds
£m
1,137.9
(62.5)
37.8
(24.7)
2,495.3
26.2
2.1
(44.6)
(138.8)
(3.6)
3,449.8

Non- 
controlling 
interests 
(note 34)
£m
(1.5)
6.1
–
6.1
–
–
–
35.0
(1.4)
–
38.2

Total 
Shareholders’ 
equity 
£m
1,136.4
(56.4)
37.8
(18.6)
2,495.3
26.2
2.1
(9.6)
(140.2)
(3.6)
3,488.0

3,449.8
(70.7)
3,379.1
(153.7)
(225.6)
(379.3)
1.5
10.8
(195.5)
(3.8)
2,812.8

38.2
–
38.2
13.0
–
13.0
–
–
(8.1)
–
43.1

3,488.0
(70.7)
3,417.3
(140.7)
(225.6)
(366.3)
1.5
10.8
(203.6)
(3.8)
2,855.9

Retained 
earnings 
£m
(237.2)
(62.5)
(6.9)
(69.4)
–
–
2.1
(44.6)
(138.8)
(3.6)
(491.5)

(491.5)
(70.7)
(562.2)
(153.7)
(67.0)
(220.7)
–
10.8
(195.5)
(3.8)
(971.4)

1.  The foreign currency translation reserve is used to record exchange differences arising from the translation of the financial statements of foreign subsidiaries.

2.  On 1 January 2019, GVC Holdings PLC transitioned to IFRS 16 resulting in an opening adjustment to equity of £70.7m. See note 3 for more information.

3.  During the year, GVC Holdings PLC recognised amounts paid of £3.8m to acquire the remaining share capital of Stadium Technology Group LLC.

The notes on pages 129 to 177 form an integral part of these consolidated financial statements.

127

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSFinancial statements continued

Consolidated STATEMENT  
OF CASH FLOWS

 for the year ended 31 December 2019

Cash generated by operations
Income taxes paid
Net finance expense paid
Net cash generated from operating activities

Cash flows from investing activities:
Acquisitions
Cash acquired on acquisition of businesses
Dividends received from associates
Purchase of intangible assets
Purchase of property, plant and equipment
Proceeds from the sale of property, plant and equipment including disposal of shops
Investment in joint ventures
Decrease in short term investments
Deferred proceeds from disposal of available-for-sale assets
Proceeds from disposal of joint ventures
Net cash used in investing activities

Cash flows from financing activities:
Proceeds from issue of ordinary shares
Net proceeds from borrowings1
Repayment of borrowings
Repayment of finance leases
Equity dividends paid2
Net cash generated financing activities 

Net (decrease)/increase in cash and cash equivalents 
Effect of changes in foreign exchange rates
Cash and cash equivalents at beginning of the year
Cash and cash equivalents at end of the year

Notes
28

2019
£m
543.7
(37.5)
(68.9)
437.3

(21.3)
–
1.2
(107.2)
(72.6)
10.9
–
–
–
63.8
(125.2)

1.5
1,045.5
(1,099.1)
(77.7)
(203.6)
(333.4)

(21.3)
(10.5)
421.9
390.1

2018
£m
395.5
(43.5)
(55.5)
296.5

(735.6)
213.0
9.4
(99.2)
(95.5)
–
(20.5)
1.8
1.0
–
(725.6)

26.2
1,366.0
(664.9)
(1.1)
(142.7)
583.5

154.4
(2.5)
270.0
421.9

1.  Net proceeds from borrowings also includes £12.6m of cash received in relation to the settlement of derivative financial instruments (2018: £nil).

2.  Equity dividends paid are inclusive of dividend credits on share options of £nil (2018: £2.5m) and dividends paid to non-controlling interests of £8.1m (2018: £1.4m).

The notes on pages 129 to 177 form an integral part of these consolidated financial statements.

128

GVC Holdings PLC | Annual Report 2019Notes to the consolidated  
financial statements

for the year ended 31 December 2019

1 Corporate information
GVC Holdings PLC (“the Company”) is a company incorporated and 
domiciled in the Isle of Man on 5 January 2010 whose shares are 
traded publicly on the London Stock Exchange. The principal activities 
of the Company and its subsidiaries (“the Group”) are described in the 
strategic report. The consolidated financial statements of the Group 
for the year ended 31 December 2019 were authorised for issue in 
accordance with a resolution of the directors on 5 March 2020. 
The nature of the Group’s operations and its principal activities are set 
out in note 5.
2 Basis of preparation
The consolidated financial statements of the Group have been 
prepared in accordance, and comply, with International Financial 
Reporting Standards (“IFRSs”) and IFRS Interpretations Committee 
(“IFRS IC”) pronouncements as adopted for use in the European Union 
and with the Isle of Man Companies Act 2006 applicable to companies 
reporting under IFRSs. The accounting policies set out in this section 
as detailed have been applied consistently year on year other than for 
the changes in accounting policies set out in note 3.

The Group financial statements are prepared under the historical cost 
convention unless otherwise stated. Having assessed the financial 
forecasts of the business, the principal risks and other matters 
discussed in connection with the long-term viability statement, the 
Directors consider it appropriate to adopt the going concern basis 
of accounting in preparing the financial statements as the Group will 
generate sufficient cash to meet its ongoing obligations for at least 
12 months from the date of signing the financial statements.

The consolidated financial statements are presented in Pounds 
Sterling (£). All values are in millions (£m) rounded to one decimal 
place except where otherwise indicated.

The separately disclosed items have been included within the 
appropriate classifications in the consolidated income statement. 
Further details are given in note 6. 

Due to the timing of certain acquisitions in the previous financial 
year, the fair values applied to the assets and liabilities acquired 
were provisional, in accordance with IFRS 3 Business Combinations. 
Since the initial fair value assessment, certain measurement period 
adjustments have been identified resulting in reallocations between 
goodwill and other components of the net assets acquired. This has 
resulted in a restatement of the prior year balance sheet to reflect these 
changes. Net assets and Total shareholders’ equity have not changed as 
a result of this restatement. See note 31 for further details.

3 Changes in accounting policies
From 1 January 2019, the Group has applied, for the first time, 
certain standards, interpretations and amendments being: 

IFRS 16 Leases
The Group applied IFRS 16 with a date of initial application of 
1 January 2019. As a result, the Group has changed its accounting 
policy for lease contracts as detailed below.
The Group applied IFRS 16 using the modified retrospective approach, 
under which the cumulative effect of initial application is recognised 
in retained earnings at 1 January 2019. There has been no restatement 
of comparative balances.
For leases previously classified as operating leases, a right of use 
(“ROU”) asset and associated lease liability has been recognised. 
As such, the Group no longer records a lease cost associated 
with those assets in its Income Statement, but instead will record 
depreciation and interest charges. 

In applying the modified retrospective approach, the Group has elected 
to use the following practical expedients proposed by the standard:

 ¡ Reliance on the previous identification of a lease (as provided by 

IAS 17) for all contracts that existed on the date of initial application;

 ¡ the ROU assets for all leases were recognised at an amount equal 

to the lease liability plus prepaid lease payments immediately before 
the date of initial application;

 ¡ the application of a single discount rate to a portfolio of leases with 
reasonably similar characteristics. The key differential considered in 
determining the discount rate is the length of the lease;

 ¡ the use of hindsight when determining the lease term, if the contract 

contains an option to extend or terminate the lease; and

 ¡ on initial application, initial direct costs are excluded from the 

measurement of the right of use asset.

Definition of a lease
The Group has applied IFRS 16 only to those contracts that were 
previously identified as a lease under IAS 17 Leases, any contracts 
not previously identified as leases have not been reassessed for the 
purposes of adopting IFRS 16. Accordingly, the definition of a lease 
under IFRS 16 has only been applied to contracts entered into on or 
after 1 January 2019.

Upon transition, lease liabilities were measured at the present value 
of the remaining lease payments, discounted at the rate implicit in the 
lease as at 1 January 2019, or at the Group’s incremental borrowing rate 
if this was not ascertainable. The right of use assets for all leases were 
recognised at an amount equal to the lease liability plus prepaid lease 
payments immediately before the date of initial application. The ROU 
assets were then subject to a detailed impairment review to ascertain 
whether the attributable cash flows supported the additional ROU 
assets recognised. This resulted in an impairment of £136.7m being 
recognised at the date of transition, which was a direct consequence of 
the regulatory changes in 2018 in the UK Retail segment. To the extent 
that certain property provisions were recognised in respect of rent, as 
at 31 December 2018, an adjustment has been made to reduce the 
provision as part of the transition to IFRS 16.

Following the transition to IFRS 16, equity as at 1 January 2019 has 
been restated as follows:

1 January 2019 net assets as previously reported
ROU assets recognised1
Lease liabilities recognised2
Prepayments transferred to right of use assets1
Provisions released3
Impairments recognised4
De-recognition of sub lease right of use assets5
Finance lease debtors recognised5
Associated deferred tax asset recognised
1 January 2019 net assets restated

1 January 2019
£m
3,488.0
396.9
(379.3)
(17.6)
51.7
(136.7)
(5.0)
5.0
14.3
3,417.3

1.  ROU assets of £396.9m have been recognised as at 1 January 2019 based on the lease 

liabilities calculated upon transition combined with £17.6m of lease prepayments released 
from the balance sheet. ROU assets predominantly relate to property leases, for which the 
majority relate to UK Retail and Belgium Retail, but also head office leases, car leases and 
other leases deemed to be captured by IFRS 16. 

3 Changes in accounting policies continued
Definition of a lease continued
2.  Lease liabilities of £379.3m have been recognised as at 1 January 2019. The lease liability 
has been calculated based on the future cash flows relating to a lease, discounted at the 
relevant discount rate. For the transition adjustment, the application of a single discount 

129

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

rate has been applied to a portfolio of leases with reasonably similar characteristics. 
The key differential considered in determining each lease’s discount rate is the length of 
the lease. Where a lease includes an option to break, the group makes a judgement as 
to whether it is likely that such a break will be exercised. In the case of LBOs this will take 
accounts of current trading and trading forecasts as to the ongoing profitability of the LBO. 
The judgement is reassessed at each reporting date. 

3.  Previously recognised property provisions, in respect of rent obligations, of £51.7m have 

been released as they are now included in the calculation of the lease liability under IFRS 16. 
Post 1 January 2019, such rental costs are no longer included within the Income Statement 
and therefore can no longer be provided for in line with IAS 37 Provisions, Contingent 
Liabilities and Contingent Assets. 

4.  Upon recognition of additional ROU assets, an impairment assessment was performed 

under the principles of IAS 36 Impairment, as the £2 limit on B2 machine stakes introduced 
by the UK government was expected to result in shop closures. This review resulted in an 
impairment of £136.7m on newly capitalised ROU assets. This amount was recognised 
directly in retained earnings upon transition, as at 1 January 2019. 

5.  Where a sub-lease is entered into, with the Group being the lessor, and which is considered 
to be a finance lease, part or all of the ROU asset is de-recognised and a finance lease 
receivable is recognised in relation to the sub lease. As a result, the ROU asset is disposed of 
as the finance lease receivable is recognised. 

A reconciliation of the lease liabilities recognised at 1 January 2019 to 
the previously reported operating lease commitments at 31 December 
2018 is as follows:

Operating lease commitment at 31 December 2018 
as disclosed
Effect of discounting at 1 January 2019
Impact of break dates not expected to be exercised
Lease liabilities recognised at 1 January 2019

1 January 2019
£m
345.3

(67.6)
101.6
379.3

Under the modified retrospective transition method, lease payments 
were discounted at 1 January 2019 using an incremental borrowing 
rate requesting the rate of interest at which the entity within the group 
that entered into the lease would have to pay over a similar term and 
with similar amounts to borrow the funds to obtain the right of use 
asset concerned, in a similar economic environment. The weighted 
average incremental borrowing rate applied upon transition was 
4.6%. Incremental borrowing rates applied to individual leases ranged 
between 3.7% and 5.7%.

The adoption of the following standards and amendments to 
standards did not have a material impact on the current period 
or any prior period upon transition:

 ¡  IFFRIC 23 Uncertainty over Income Tax Treatment,
 ¡ IAS 19 Employee Benefits; amendments regarding plan 

amendments, curtailments or settlements,

4 Summary of significant accounting policies 
4.1 Basis of consolidation
The consolidated financial statements comprise the financial 
statements of the Group at 31 December each year. The consolidation 
has been performed using the results to 31 December for all 
subsidiaries, using consistent accounting policies. With the exception 
of a small number of subsidiaries, the financial statements of those 
subsidiaries are prepared to 31 December. Control is achieved where 
the Company is exposed, or has rights, to variable returns from its 
involvement with the investee and has the ability to affect these returns 
through its power over the investee.

All intragroup transactions, balances, income and expenses are 
eliminated on consolidation.

Subsidiaries are consolidated, using the acquisition method of 
accounting, from the date on which control is transferred to the 
Group and cease to be consolidated from the date on which control is 
transferred from the Group. 

On acquisition, the assets and liabilities and contingent liabilities of 
a subsidiary are measured at fair value at the date of acquisition. 
Any excess of the cost of acquisition over the fair values of the 
separately identifiable net assets acquired is recognised as goodwill. 
Where necessary, adjustments are made to the financial statements 
of subsidiaries to bring the accounting policies used in line with those 
used by the Group.

4.2 Critical accounting estimates and judgements
The preparation of financial information requires the use of 
assumptions, estimates and judgements about future conditions. 
Use of available information and application of judgement are inherent 
in the formation of estimates. Actual results in the future may differ 
from those reported. 

In this regard, management believes that the accounting policies 
where judgement has been applied are: 

 ¡ accounting for uncertain tax positions; and
 ¡ separately disclosed items.

Furthermore, management believes that the accounting policies where 
estimates have been utilised are: 

 ¡ the measurement and impairment of goodwill and other assets;
 ¡ pension and other post-employment benefit obligations; and
 ¡ accounting for business combinations.

 ¡ IAS 28 Investments in Associated and Joint Ventures; amendments 
regarding long-term interests in associates and joint ventures, and
 ¡ amendments resulting for Annual Improvements 2015–2017 Cycle.

The estimates and underlying assumptions are reviewed on an 
ongoing basis. Revisions to accounting estimates are recognised in 
the period in which the estimate is revised.

Further information about key assumptions concerning the future and 
other key sources of estimation uncertainty are set out below.

Accounting for uncertain tax positions
The Group is subject to various forms of tax in a number of jurisdictions. 
Given the nature of the industry within which the Group operates, the 
tax and regulatory regimes are continuously changing and, as such, 
the Group is exposed to a small number of uncertain tax positions. 
Provisions are made for uncertain tax positions where it is believed that 
it is more likely than not that an economic outflow will arise.

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Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 20194 Summary of significant accounting policies continued
4.2 Critical accounting estimates and judgements continued

Accounting for uncertain tax positions continued
The Group has made a provision for a potential liability in Greece (see 
note 32) based on the Directors’ best estimate of the likely economic 
outflow. However, as the statutory window in Greece for the authorities 
to conclude their tax audit work is generally six years from the end of 
the relevant tax year, both the timing and the conclusions of the tax 
audits, and any associated tax payments, remain uncertain.

Separately disclosed items
To assist in understanding its underlying performance, the Group 
has defined the following items of pre-tax income and expense as 
separately disclosed items as they either reflect items which are 
exceptional in nature or size or are associated with the amortisation 
of acquired intangibles. Items treated as separately disclosed 
items include:

 ¡ amortisation of acquired intangibles resulting from IFRS 3 “Business 

Combinations” fair value exercises;

 ¡ profits or losses on disposal, closure or impairment of non-current 

assets or businesses;

 ¡ corporate transaction and restructuring costs;
 ¡ tax litigation;
 ¡ changes in the fair value of contingent consideration; and
 ¡ the related tax effect of these items.

Any other non-recurring items are considered individually for 
classification as separately disclosed or exceptional by virtue of their 
nature or size.

The separate disclosure of these items allows a clearer understanding 
of the trading performance on a consistent and comparable basis, 
together with an understanding of the effect of non-recurring or large 
individual transactions upon the overall profitability of the Group.

The separately disclosed items have been included within the 
appropriate classifications in the consolidated income statement. 
Further details are given in note 6. 

Goodwill
Goodwill on acquisition is initially measured at cost, being the excess 
of the cost of the business combination over the Group’s interest in 
the net fair value of the separately identifiable assets, liabilities and 
contingent liabilities at the date of acquisition. In accordance with 
IFRS 3 Business Combinations, goodwill is not amortised but reviewed 
for impairment at the first reporting period after acquisition and then 
annually thereafter. As such it is stated at cost less any provision for 
impairment of value. Any impairment is recognised immediately in the 
consolidated income statement and is not subsequently reversed. 

On acquisition, any goodwill acquired is allocated to cash generating 
units for the purpose of impairment testing. Where goodwill forms part 
of a cash generating unit and part of the operation within that unit is 
disposed of, the goodwill associated with the disposal is included in 
the carrying amount of the assets when determining the gain or loss 
on disposal. 

Intangible assets
Intangible assets acquired separately are capitalised at cost and those 
acquired as part of a business combination are capitalised separately 
from goodwill if the fair value can be measured reliably on 

initial recognition. The costs relating to internally generated intangible 
assets, principally software costs, are capitalised if the criteria 
for recognition as assets are met. Other expenditure is charged 
in the year in which the expenditure is incurred. Following initial 
recognition, intangible assets are carried at cost less any accumulated 
amortisation and any accumulated impairment losses. 

The useful lives of these intangible assets are assessed to be either 
finite or indefinite. All indefinite lived assets are subject to an annual 
impairment review from the year of acquisition. Where amortisation 
is charged on assets with finite lives, this expense is taken to the 
consolidated Income Statement through the “operating expenses, 
depreciation and amortisation” line item. Useful lives are reviewed on 
an annual basis. 

A summary of the policies applied to the Group’s intangible assets is 
as follows: 

Retail licences
Software
Capitalised development 
expenditure
Trademarks and brand names 10-15 years, or indefinite life
Customer relationships

Lower of 15 years, or duration of licence
2-15 years
3-5 years

3-15 years

The useful lives of all intangible assets are reviewed at each financial 
period end. Impairment testing is performed annually for intangible 
assets which are not subject to systematic amortisation and where an 
indicator of impairment exists for all other intangible assets.

An intangible asset is derecognised on disposal, with any gain or 
loss arising (calculated as the difference between the net disposal 
proceeds and the carrying amount of the item) included in the 
consolidated income statement in the year of disposal.

Pensions and other post-employment benefits
The Group’s defined benefit pension plans, the Ladbrokes Pension 
Plan and the Gala Coral Pension Plan hold assets separately from 
the Group. The pension cost relating to this plan is assessed in 
accordance with the advice of independent qualified actuaries using 
the projected unit credit method. 

Actuarial gains or losses are recognised in the consolidated statement 
of comprehensive income in the period in which they arise.

Any past service cost is recognised immediately. The retirement 
benefit asset recognised in the balance sheet represents the fair value 
of scheme assets less the value of the defined benefit obligations.

In accounting for the Group’s defined benefit pension plans, it 
is necessary for management to make a number of estimates 
and assumptions each year. These include the discount rates, 
inflation rates and life expectancy. In making these estimates and 
assumptions, management considers advice provided by external 
advisers, such as actuaries. Where actual experience differs to these 
estimates, actuarial gains and losses are recognised directly in other 
comprehensive income. Refer to note 29 for details of the values 
of assets and obligations and key assumptions used. Although the 
Group anticipates that plan surpluses will be utilised during the life 
of the plans to address member benefits, the Group recognises its 
pension surplus in full on the basis that it does not consider there to 
be substantive restrictions on the return of residual plan assets in the 
event of a winding up of the plans after all member obligations have 
been met. 

131

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

4 Summary of significant accounting policies continued
4.2 Critical accounting estimates and judgements continued

Pensions and other post-employment benefits continued
The Group’s contributions to defined contribution schemes are 
charged to the consolidated income statement in the period to which 
the contributions relate.

Business combinations
For business combinations, the Group estimates the fair value of 
the consideration transferred, which can include assumptions about 
the future business performance of the business acquired and an 
appropriate discount rate to determine the fair value of any contingent 
consideration. Judgement is also applied in determining whether any 
future payments should be classified as contingent consideration or 
as remuneration for future services.

The Group then estimates the fair value of assets acquired and 
liabilities assumed in the business combination, including any 
separately identifiable intangible assets. These estimates also require 
inputs and assumptions including future earnings, customer attrition 
rates and discount rates. The Group engages external experts to 
support the valuation process, where appropriate. IFRS 3 Business 
Combinations allows the Group to recognise provisional fair values 
if the initial accounting for the business combination is incomplete. 
Judgement is applied as to whether changes should be applied at 
the acquisition date or as post-acquisition changes. Further details of 
these judgements are given in note 31.

The fair value of contingent consideration recognised in business 
combinations is reassessed at each reporting date, using updated 
inputs and assumptions based on the latest financial forecasts for 
the relevant business. Fair value movements and the unwinding of the 
discounting is recognised within operating expenses.

4.3 Other accounting policies

Impairment
An impairment review is performed for indefinite life assets on at least 
an annual basis. For all other non-current assets an impairment review 
is performed where there are indicators of impairment. This requires 
an estimation of the recoverable amount which is the higher of an 
asset’s fair value less costs to sell and its value in use. Estimating a 
value in use amount requires management to make an estimate 
of the expected future cash flows from each cash generating unit 
and to discount cash flows by a suitable discount rate in order to 
calculate the present value of those cash flows. Estimating an asset’s 
fair value less costs to sell is determined using future cash flow and 
profit projections as well as industry observed multiples and publicly 
observed share prices for similar gambling companies.

Within UK and European Retail the cash generating units are generally 
an individual Licensed Betting Office (LBO) and therefore, impairment 
is first assessed at this level for licences, right of use assets and 
property, plant and equipment, with any impairment arising booked 
first to licences and then to property, plant and equipment.

Pension and other post-employment benefit obligations
There is a significant degree of estimation involved in predicting the 
ultimate benefits payable under defined benefit pension arrangements. 
The pension scheme liabilities are determined using actuarial 
valuations. The actuarial valuation involves making assumptions 
about discount rates, mortality rates and future pension increases. 
Due to the long-term nature of these plans, such estimates are 
subject to significant uncertainty. The group’s defined benefit pension 
schemes both have a net asset position when measured on an IAS 19 

132

basis. Judgement is applied, based on legal, actuarial, and accounting 
guidance in IFRIC 14, regarding the amounts of net pension asset that 
is recognised in the consolidated balance sheet. Further details are 
given in note 29.

Investments in joint ventures 
A joint venture is an entity in which the Group holds an interest on a 
long-term basis and which is jointly controlled by the Group and one 
or more other ventures under a contractual agreement. 

Joint control exists only when decisions about the relevant activities 
require the unanimous consent of the parties that collectively control 
the arrangement. In assessing this joint control no significant 
judgements have been necessary.

The Group’s share of results of joint ventures is included in the 
Group consolidated income statement using the equity method of 
accounting. Investments in joint ventures are carried in the Group 
consolidated balance sheet at cost plus post-acquisition changes in 
the Group’s share of net assets of the entity less any impairment in 
value. The carrying value of investments in joint ventures includes 
acquired goodwill.

If the Group’s share of losses in the joint venture equals or exceeds its 
investment in the joint venture, the Group does not recognise further 
losses, unless it has incurred obligations to do so or made payments 
on behalf of the joint venture. Further details are given in note 16.

Investments in associates
Associates are those businesses in which the Group has a long-term 
interest and is able to exercise significant influence over the financial 
and operational policies but does not have control or joint control over 
those policies.

The Group’s share of results of associates is included in the 
Group’s consolidated income statement using the equity method 
of accounting. Investments in associates are carried in the Group’s 
consolidated balance sheet at cost plus post-acquisition changes 
in the Group’s share of net assets of the entity less any impairment 
in value. The carrying value of investments in associates includes 
acquired goodwill. If the Group’s share of losses in the associate 
equals or exceed its investments in the associate, the Group does not 
recognise further losses, unless it has incurred obligations to do so or 
made payments on behalf of the associate. Further details are given in 
note 17.

Property, plant and equipment
Land is stated at cost less any impairment in value. 

Buildings, plant and equipment are stated at cost less accumulated 
depreciation and any impairment in value. 

Depreciation is applied using the straight-line method to specific 
classes of asset to reduce them to their residual value over their 
estimated useful economic lives. 

Land and buildings

Plant and equipment
Fixtures and fittings

Lower of 50 years, or estimated useful life 
of the building, or lease. Indefinite lives 
are attached to any freehold land held and 
therefore it is not depreciated
3-5 years
3-10 years 

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 20194 Summary of significant accounting policies continued
4.3 Other accounting policies continued

Property, plant and equipment continued
ROU assets are depreciated over the lease term (as defined in IFRS 16) 
being the period to the expiry date of the lease, unless it is expected 
that a break clause will be exercised when the lease term is the period 
to the date of the break.
The carrying values of property, plant and equipment are reviewed 
for impairment where an indicator of impairment exists as to whether 
there are events or changes in circumstances indicating that the 
carrying values may not be recoverable. If any such indication exists 
and where the carrying values exceed the estimated recoverable 
amount, the assets or cash generating units are written down to their 
recoverable amount.
The recoverable amount of property, plant and equipment is the 
greater of fair value less costs to sell and value in use. In assessing 
value in use, the estimated future cash flows are discounted to their 
present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the 
asset. For an asset that does not generate largely independent cash 
inflows, the recoverable amount is determined for the cash generating 
unit to which the asset belongs.
Impairment losses are recognised in the consolidated 
income statement.
An item of property, plant and equipment is derecognised upon 
disposal, with any gain or loss arising (calculated as the difference 
between the net disposal proceeds and the carrying amount of the 
item) included in the consolidated income statement in the year 
of disposal.

Leases
Leases, other than those with a lease period of less than one 
year, or where the original cost of the asset acquired would be a 
negligible amount (see note 21), are capitalised at the inception at 
the present value of the minimum lease payments. Lease payments 
are apportioned between the finance charges and reduction of the 
lease liability so as to achieve a constant rate of interest on the 
remaining balance of the liability. Finance charges are charged directly 
against income.

ROU assets are included within tangible fixed assets at cost and 
depreciated over their estimated useful lives, which equates to the 
lives of the leases, after taking into account anticipated residual 
values. Operating lease rental income is recognised on a straight-line 
basis over the life of the lease.

Leases which are not capitalised are classified as operating leases. 
Operating lease payments, other than contingent rentals, are 
recognised as an expense in the consolidated income statement on 
a straight-line basis over the lease term or as incurred in respect of 
variable lease payments.

ROU assets which are sub-leased to customers are classified as finance 
leases if the lease agreements transfer substantially all the risks and 
rewards of usage to the lessee. All other sub-leases are classified as 
operating leases. When assets are subject to finance leases, the present 
value of the sub-lease is recognised as a receivable, net of allowances 
for expected credit losses and the related ROU asset is de-recognised. 
The difference between the gross receivable and the present value 
of the receivable is recognised as unearned finance lease income. 
Finance lease income is recognised in interest income over the term of 
the lease using the net investment method (before tax) so as to give a 
constant rate of return on the net investment in the leases.

Cash and cash equivalents
Cash and cash equivalents consist of cash at bank and in hand, short-
term deposits with an original maturity of less than three months (and 
customer balances).

Financial assets
Financial assets are recognised when the Group becomes party to the 
contracts that give rise to them.
The Group classifies financial assets at inception as financial assets at 
amortised cost, financial assets at fair value through profit or loss or 
financial assets at fair value through other comprehensive income.
Financial assets at amortised cost are non-derivative financial assets 
with fixed or determinable payments that are not quoted in an active 
market. On initial recognition, financial assets at amortised cost are 
measured at fair value net of transaction costs.
Trade receivables are generally accounted for at amortised cost. 
Expected credit losses are recognised for financial assets recorded 
at amortised cost, including trade receivables. Expected credit losses 
are calculated by using an appropriate probability of default, taking 
accounts of a range of possible future scenarios and applying this to 
the estimated exposure of the Group at the point of default.
Financial assets at fair value through profit or loss include derivative 
financial instruments. Financial assets through profit or loss are 
measured initially at fair value with transaction costs taken directly to 
the consolidated income statement. Subsequently, the fair values are 
remeasured, and gains and losses are recognised in the consolidated 
income statement.
Financial assets at fair value through other comprehensive income 
comprise equity investments that are neither designated as such on 
acquisition. These investments are measured initially at fair value. 
Subsequently, the fair values are remeasured, and gains and losses are 
recognised in the consolidated statement of comprehensive income. 

Financial liabilities
Financial liabilities comprise trade and other payables, interest bearing 
loans and borrowings, contingent consideration, ante-post bets, 
guarantees and derivative financial instruments. On initial recognition, 
financial liabilities are measured at fair value net of transaction costs 
where they are not categorised as financial liabilities at fair value 
through profit or loss. Financial liabilities at fair value through profit or 
loss include contingent consideration, derivative financial instruments, 
ante-post bets and guarantees.
Trade and other payables are held at amortised cost and include 
amounts due to clients representing customer deposits and winnings, 
which is matched by an equal and opposite amount within cash and 
cash equivalents. 
Financial liabilities at fair value through profit or loss are measured 
initially at fair value, with transaction costs taken directly to the 
consolidated income statement. Subsequently, the fair values 
are remeasured and gains and losses from changes therein are 
recognised in the consolidated income statement.
All interest bearing loans and borrowings are initially recognised at 
fair value net of issue costs associated with the borrowing. After initial 
recognition, interest bearing loans and borrowings are subsequently 
measured at amortised cost using the effective interest rate method.
The Group has provided financial guarantees to third parties in respect 
of lease obligations of certain of the Group’s former subsidiaries 
within the disposed hotels division. Financial guarantee contracts 
are classified as financial liabilities and are measured at fair value by 
estimating the probability of the guarantees being called upon and the 
related cash outflows from the Group.

133

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4 Summary of significant accounting policies continued
4.3 Other accounting policies continued

Derecognition of financial assets and liabilities 
Financial assets are derecognised when the right to receive cash flows 
from the assets has expired or when the Group has transferred its 
contractual right to receive the cash flows from the financial assets 
or has assumed an obligation to pay the received cash flows in full 
without material delay to a third party, and either:

 ¡ substantially all the risks and rewards of ownership have been 

transferred; or

 ¡ substantially all the risks and rewards have neither been retained nor 

transferred but control is not retained.

Financial liabilities are derecognised when the obligation is discharged, 
cancelled or expires.

Derivative financial instruments
The Group uses derivative financial instruments such as cross 
currency swaps, foreign exchange swaps and interest rate swaps, 
to hedge its risks associated with interest rate and foreign currency 
fluctuations. Derivative financial instruments are recognised initially 
and subsequently at fair value. The gains or losses on remeasurement 
are taken to the consolidated income statement.

Derivative financial instruments are classified as assets where their 
fair value is positive, or as liabilities where their fair value is negative. 
Derivative assets and liabilities arising from different transactions are 
only offset if the transactions are with the same counterparty, a legal 
right of offset exists and the parties intend to settle the cash flows on 
a net basis.

Provisions
Provisions are recognised when the Group has a present obligation 
(legal or constructive) as a result of a past event, it is probable that an 
outflow of resources embodying economic benefits will be required 
to settle the obligation and a reliable estimate can be made of the 
amount of the obligation.

Provisions are measured at the Directors’ best estimate of the 
expenditure required to settle the obligation at the balance sheet date 
and are discounted to present value where the effect is material using 
a pre-tax rate that reflects current market assessments of the time 
value of money and the risks specific to the liability. The unwinding of 
the discount is recognised as a finance expense.

Foreign currency translation
The presentational currency of GVC Holdings PLC and the functional 
currencies of its UK subsidiaries are Pounds Sterling (£). 

Transactions in foreign currencies are initially recorded in Pounds 
Sterling at the foreign currency rate ruling at the date of the 
transaction. Monetary assets and liabilities denominated in foreign 
currencies are retranslated at the foreign currency rate of exchange 
ruling at the balance sheet date.

All foreign currency translation differences are taken to the 
consolidated income statement. Non-monetary items that are 
measured at historical cost in a foreign currency are translated using 
the exchange rate at the date of the initial transaction. Non-monetary 
items measured at fair value in a foreign currency are translated using 
the exchange rate at the date when the fair value was determined.

Other than Sterling the main functional currencies of subsidiaries are 
the Euro (€), the US Dollar ($) and the Australian Dollar (A$). At the 
reporting date, the assets and liabilities of non-sterling subsidiaries 
are translated into Pounds Sterling (£) at the rate of exchange ruling 
at the balance sheet date and their income statements are translated 
at the average exchange rates for the year. The post-tax exchange 
differences arising on the retranslation are taken directly to other 
comprehensive income. 

On disposal of a foreign entity, the deferred cumulative retranslation 
differences previously recognised in equity relating to that particular 
foreign entity are recognised in the consolidated income statement as 
part of the profit or loss on disposal.

The following exchange rates were used in 2019 and 2018:

Currency
Euro (€)
US Dollar ($)
Australian Dollar (A$)

Average
1.137
1.272
1.831

2019
Year end
1.182
1.327
1.887

Average
1.130
1.333
1.781

2018
Year end
1.113
1.268
1.810

Income tax
Deferred tax is provided on all temporary differences at the balance 
sheet date, between the tax bases of assets and liabilities and their 
carrying amounts for financial reporting purposes.

Deferred tax liabilities are recognised for all taxable temporary 
differences except:

 ¡ on the initial recognition of goodwill;
 ¡ where the deferred tax liability arises from the initial recognition 
of an asset or liability in a transaction that is not a business 
combination and, at the time of the transaction, affects neither the 
accounting profit nor the tax profit; and

 ¡ associated with investments in subsidiaries, joint ventures and 
associates, where the timing of the reversal of the temporary 
differences can be controlled and it is probable that the temporary 
differences will not reverse in the foreseeable future.

Deferred tax assets are recognised for all deductible temporary 
differences and carry forward of unused tax assets and unused 
tax losses, to the extent that it is probable that taxable profit will 
be available against which the deductible temporary differences 
and carry forward of unused tax assets and unused tax losses can 
be utilised:

 ¡ except where the deferred tax asset relating to the deductible 

temporary difference arises from the initial recognition of an asset 
or liability in a transaction that is not a business combination and, at 
the time of the transaction, affects neither the accounting profit nor 
the tax profit; and

 ¡ in respect of deductible temporary differences associated with 

investments in subsidiaries and associates, deferred tax assets are 
only recognised to the extent that it is probable that the deductible 
temporary differences will reverse in the foreseeable future 
and taxable profit will be available against which the temporary 
differences can be utilised.

4 Summary of significant accounting policies continued
4.3 Other accounting policies continued

Income tax continued
The carrying amount of deferred tax assets is reviewed at each 
balance sheet date and reduced to the extent that it is no longer 

134

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 2019probable that sufficient taxable profit will be available to allow all or 
part of the deferred tax asset to be utilised.

Deferred tax assets and liabilities are measured at the tax rates that 
are expected to apply to the year when the asset is realised or the 
liability is settled, based on tax rates (and tax laws) that have been 
enacted or substantively enacted at the balance sheet date.

Deferred tax balances are not discounted. 

Interest or penalties payable and receivable in relation to income tax 
are recognised as an income tax expense or credit in the consolidated 
income statement.

Income tax expenses are recognised within profit and loss except to 
the extent that it relates to items recognised in other comprehensive 
income or directly in equity, in which case it is recognised in other 
comprehensive income or directly in equity.

Revenues, expenses and assets are recognised net of the amount of 
sales tax except:

 ¡ where the sales tax incurred on a purchase of goods and services is 
not recoverable from the taxation authority, in which case the sales 
tax is recognised as part of the cost of acquisition of the asset or as 
part of the expense item as applicable; and

 ¡ receivables and payables are stated with the amount of sales 

tax included.

The net amount of sales tax recoverable from, or payable to, the 
taxation authority is included as part of receivables or payables in the 
consolidated balance sheet.

Equity instruments
Equity instruments issued by the Company are recorded at the fair 
value of proceeds received net of direct issue costs.

Dividends
Final dividends proposed by the Board of Directors and unpaid at 
the year end are not recognised in the financial statements until they 
have been approved by shareholders at the Annual General Meeting. 
Interim dividends are recognised when paid.

Revenue
The Group reports the gains and losses on all betting and gaming 
activities as revenue, which is measured at the fair value of the 
consideration received or receivable from customers less free bets, 
promotions, bonuses and other fair value adjustments. Gross win 
includes free bets, promotions and bonuses net of VAT/GST. 
The Group considers revenue to be out of the scope of IFRS 15 
Revenue, and rather accounts for revenue within the scope of IFRS 9 
Financial Instruments.

For licensed betting offices (“LBOs”), on course betting, Core 
Telephone Betting, mobile betting, Digital businesses (including 
sportsbook, betting exchange, casino, games, other number bets), 
revenue represents gains and losses, being the amounts staked and 
fees received, less total payouts recognised on the settlement of the 
event. Open betting positions are carried at fair value and gains and 
losses arising on these positions are recognised in revenue. 

Revenue from the online poker business reflects the net income (rake) 
earned from poker games completed by the year end.

In the case of the greyhound stadia, revenue represents income arising 
from the operation of the greyhound stadia in the year, including sales 
of refreshments, net of VAT.

Finance expense and income
Finance expense and income arising on interest bearing financial 
instruments carried at amortised cost are recognised in the 
consolidated income statement using the effective interest rate 
method. Finance expense includes the amortisation of fees that are 
an integral part of the effective finance cost of a financial instrument, 
including issue costs, and the amortisation of any other differences 
between the amount initially recognised and the redemption price. 
All finance expenses are recognised over the availability period.

Share-based payment transactions
Certain employees (including Directors) of the Group receive 
remuneration in the form of equity settled share-based payment 
transactions, whereby employees render services in exchange for 
shares or rights over shares (equity settled transactions).

The cost of equity settled transactions is measured by reference to 
the fair value at the date on which they are granted. Further details 
of which are given in note 30. In valuing equity settled transactions, 
no account is taken of any performance conditions, other than 
conditions linked to the price of the shares of GVC Holdings PLC 
(market conditions).

The cost of equity settled transactions is recognised in the 
consolidated income statement, with a corresponding credit in 
equity, over the period in which the performance conditions are 
fulfilled, ending on the date on which the relevant employees become 
fully entitled to the award (vesting date). The cumulative expense 
recognised for equity settled transactions at each reporting date until 
the vesting date reflects the extent to which the vesting period has 
expired and the number of awards that, in the opinion of the Directors 
of the Group at that date, based on the best available estimate of the 
number of equity instruments, will ultimately vest.

No expense is recognised for awards that do not ultimately vest, 
except for awards where vesting is conditional upon a market 
condition, which are treated as vesting irrespective of whether or not 
the market condition is satisfied, provided that all other performance 
conditions are satisfied.

The dilutive effect of outstanding options is reflected as additional 
share dilution in the computation of earnings per share as shown in 
note 12.

135

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

4 Summary of significant accounting policies continued
4.4 Future accounting developments
The standards and interpretations that are issued, but not yet 
effective, excluding those relating to annual improvements, up to the 
date of issuance of the Group’s financial statements are disclosed 
below. The Group intends to adopt these standards, if applicable, 
when they become effective. None of these is expected to have a 
significant effect on the consolidated financial statements of the 
Group, except the following set out below:

Amendments to clarify the 
definitions of a business
Amendments regarding 
pre-placements issues in the 
context of the IBROR reform

1 January 2020

1 January 2020

Original issue

1 January 2021

Amendments regarding the 
definition of material

1 January 2020

IFRS 3 Business 
Combinations
IFRS 7 Financial 
Instruments: 
Disclosures
IFRS 9 Financial 
Instruments
IAS 39 Financial 
Instruments: 
Recognition and 
Measurement
IFRS 17 Insurance 
Contracts
IAS1 Presentation of 
Financial Statements
IAS 8 Accounting 
Policies, Changes in 
accounting Estimates 
and Errors

5 Segment information
The Group’s operating segments are based on the reports reviewed 
by the Executive management team (which is collectively considered 
to be the Chief Operating Decision Maker (“CODM”)) to make strategic 
decisions, and allocate resources.

IFRS 8 requires segment information to be presented on the same 
basis as that used by the CODM for assessing performance and 
allocating resources, and the Group’s operating segments are now 
aggregated into the five reportable segments as detailed below:

 ¡ Online: comprises betting and gaming activities from online 
and mobile operations. Sports Brands include bwin, Coral, 
Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands 
include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker 
and PartyCasino;

 ¡ UK Retail: comprises betting activities in the shop estate in Great 

Britain, Northern Ireland and Jersey;

 ¡ European Retail: comprises all retail activities connected with the 
Republic of Ireland, Belgium, Italy and Spanish JV (pre disposal) 
shop estates;

 ¡ Corporate: includes costs associated with Group functions 
including Group executive, legal, Group finance, tax and 
treasury; and 

 ¡ Other segments: includes activities primarily related to telephone 

betting, Stadia, Betdaq, Intertrader and on course pitches.

The Executive management team of the Group has chosen to assess 
the performance of operating segments based on a measure of net 
revenue, EBITDAR, EBITDA, and operating profit with finance costs 
and taxation considered for the Group as a whole. See page 31 of 
this annual report for further considerations of the use of Non-GAAP 
measures. Transfer prices between operating segments are on 
an arm’s-length basis in a manner similar to transactions with 
third parties.

136

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 20195 Segment information continued
The segment results for the year ended 31 December were as follows:

2019
NGR
VAT/GST
Revenue
Gross Profit
Contribution1
Operating costs excluding marketing costs
Underlying EBITDAR before separately disclosed items
Rental costs
Underlying EBITDA before separately disclosed items
Share based payments
Depreciation and Amortisation
Share of joint ventures and associates
Operating profit/(loss) before separately disclosed items
Separately disclosed items (note 6)
Group operating (loss)/profit
Net finance income
Loss before tax
Income tax 
Loss for the year

2018
NGR
VAT/GST
Revenue
Gross Profit
Contribution1
Operating costs excluding marketing/ rental costs
Underlying EBITDAR before separately disclosed items
Rental costs
Underlying EBITDA before separately disclosed items
Share based payments
Depreciation and Amortisation
Share of joint ventures and associates
Operating profit/(loss) before separately disclosed items
Separately disclosed items (note 6)
Group operating (loss)/profit
Net finance expenses
Loss before tax
Income tax 
Loss for the year 

Online
£m
2,170.7
(54.6)
2,116.1
1,367.8
887.2
(352.2)
535.0
(1.1)
533.9
(5.5)
(116.0)
0.8
413.2
(574.7)
(161.5)

Online
£m
1,712.7
(44.3)
1,668.4
1,134.9
742.8
(289.3) 
453.5
(10.1)
443.4
(2.4)
(70.7)
0.8
371.1
(503.5)
(132.4)

UK  
Retail
£m
1,127.8
–
1,127.8
817.7
812.6
(585.1)
227.5
(19.6)
207.9
(1.0)
(72.7)
–
134.2
0.8
135.0

UK  
Retail
£m
1,014.9
–
1,014.9
725.7
723.1
(463.7)
259.4
(66.0)
193.4
(0.1)
(32.4)
–
160.9
(50.5)
110.4

European 
Retail 
£m
289.8
–
289.8
143.6
138.0
(70.8)
67.2
(0.8)
66.4
(0.3)
(29.0)
1.0
38.1
(22.1)
16.0

All other 
segments 
£m
70.4
–
70.4
49.1
45.4
(46.0)
(0.6)
(0.1)
(0.7)
(0.1)
(1.1)
1.5
(0.4)
(2.6)
(3.0)

Elimination
of internal 
revenue
£m
(3.6)
–
(3.6)
–
–
–
–
–
–
–
–
–
–
–
–

Corporate 
£m
–
–
–
–
–
(46.4)
(46.4)
–
(46.4)
(5.8)
(0.4)
(12.5)
(65.1)
(97.3)
(162.4)

European 
Retail 
£m
211.7
–
211.7
109.9
103.4
(47.7)
55.7
(6.6)
49.1
(0.1)
(14.0)
2.7
37.7
(7.0)
30.7

All other 
segments 
£m
43.8
–
43.8
33.7
29.5
(27.2)
2.3
–
2.3
–
(0.4)
4.9
6.8
–
6.8

Corporate 
£m
–
–
–
–
–
(47.2)
(47.2)
(0.2)
(47.4)
(8.1)
(0.2)
–
(55.7)
107.5
51.8

Elimination 
of internal 
revenue
£m
(3.6)
–
(3.6)
–
–
–
–
–
–
–
–
–
–
–

Total  
Group 
£m
3,655.1
(54.6)
3,600.5
2,378.2
1,883.2
(1,100.5)
782.7
(21.6)
761.1
(12.7)
(219.2)
(9.2)
520.0
(695.9)
(175.9)
1.7
(174.2)
33.5
(140.7)

Total  
Group 
£m
2,979.5
(44.3)
2,935.2
2,004.2
1,598.8
(875.1)
723.7
(82.9)
640.8
(10.7)
(117.7)
8.4
520.8
(453.5)
67.3
(86.2)
(18.9)
(37.5)
(56.4)

5 Segment information continued
Geographical information
Revenue by destination and non-current assets on a geographical basis for the Group, are as follows:

United Kingdom 

2019

Non-current
assets2
£m
3,325.2

Revenue 
£m
1,954.1

Revenue  
£m
1,572.4

2018

Non-current
assets2
£m
3,292.3

137

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

Rest of the world
Total

1,646.4
3,600.5

2,546.3
5,871.5

1,362.8
2,935.2

3,104.4
6,396.7

1.  Contribution represents gross profit less marketing costs and is a key performance metric used by the Group, particularly in Online.

2.  Non-current assets excluding other financial assets, deferred tax assets and retirement benefit assets.

6 Separately disclosed items

Amortisation of acquired intangibles1
Impairment loss2
Integration costs3
Triennial restructuring costs4
Corporate transaction costs5
Tax litigation/ one-off legislative impacts6
Legal and onerous contract provisions7
Movement in fair value of contingent consideration8
Issue costs write off9
Profit on disposal of joint ventures and property, plant and equipment10
Other one-off items
Total before tax
Tax on separately disclosed items11
Separately disclosed items for the year 

2019  
£m
376.2
245.0
44.9
8.7
3.1
(11.6)
3.4
44.4
14.1
(19.0)
0.8
710.0
(79.9)
630.1

2018  
£m
322.5
41.3
14.5
2.3
64.4
186.8
9.2
(192.5)
–
–
5.0
453.5
(19.3)
434.2

1.  Amortisation charges in relation to acquired intangible assets primarily arising from the acquisitions of Ladbrokes Coral Group plc and Bwin.
2.  During the current year, the Group recorded a non-cash impairment charge of £245.0m against the Online division, £243.9m in goodwill and £1.1m in PP&E. The charge has arisen in the 

Group’s Australian CGU and follows the impact of unforeseen POCT in certain states/regions (e.g. New Zealand, Tasmania etc.), unexpected increases in product fees and lower pass through 
to customers in mitigation of POCT than originally anticipated at the time of the Ladbrokes Coral and Neds acquisitions. Whilst the Australian business continues to grow NGR and outperform 
its market with 2019 revenue growth of 22% (on a proforma basis and constant currency), the cost headwinds faced have reduced the value in use of the business resulting in the impairment 
charge. Following the impact of these items which were felt throughout 2019, the Australian business is now anticipating a more stable 2020 and current performance is in line with internal 
expectations. (2018: comprised a charge of £41.3m which had arisen in UK Retail following the decision to bring forward the implementation of the £2 limit on B2 machine stakes from 
1 October 2019 to 1 April 2019.) See notes 14 and 15 for further details.

3.  Costs associated with the integration of the Ladbrokes Coral Group and GVC businesses, including redundancy costs arising following the merger (2018: £14.5m).
4.  Costs associated with the shop closure program including redundancy, consultation costs and other costs directly associated with the triennial response strategy, but excluding property 

related costs which are included in 7. below.

5.  The Group incurred £3.1m of corporate transaction costs in relation to acquisitions and US licensing. In the prior year £64.4m of corporate transaction costs were incurred primarily in relation 

to the acquisition of Ladbrokes Coral Group plc and other smaller acquisitions.

6.  Represents a £21.2m net release against the Greek tax provisions created in 2018 (see note 32) partially offset by a £5.8m cost for historic Austrian duty and £3.8m for a new UK income tax 

charge effective from April 2019, from which we expect to be exempt from April 2020 once the new UK / Gibraltar double taxation agreement enters into force.

7.  Legal and onerous contract provisions include onerous contracts that have arisen as a result of the closure of shops and other legal and tax provisions outside the ordinary course of business.
8.  Costs associated with movements in the fair value of contingent consideration on acquisition activity from previous years. The movement in fair value of contingent consideration in 2018 

primarily related to the change in market value of the CVR since the date of acquisition of Ladbrokes Coral Group plc, partially offset by movements in the fair value of contingent consideration 
on other M&A activity from previous years.
Issue costs written off on the refinancing of the €1,125m loan during the second half of the year.

9. 
10.  Relates to a £14.7m profit on the sale of joint ventures, and £4.3m profit on disposal of property, plant and equipment.
11.  The tax credit on separately disclosed items of £79.9m (2018: £19.3million) represents 11.3% (2018: 4.3%) of the separately disclosed items incurred of £710.0m (2018: £453.5m). This is lower 
than the expected tax credit of 19.0% (2018: 19.0%) as goodwill impairment charges, certain corporate transaction costs and elements of integration costs and the Greek tax provision are non-
deductible for tax purposes, and following a re-assessment of the recoverability of certain deferred tax assets at the year end.

The items above reflect incomes and expenditures which are either exceptional in nature or size or are associated with the amortisation of acquired 
intangibles they have been disclosed separately. The Directors believe that each of these items warrants separate disclosure as they are outside of 
the underlying trade of the Group and are not expected to persist beyond the short term (excluding the amortisation of acquired intangibles). 

7 Administrative costs
Profit/(loss) before tax, net finance expense and separately disclosed items has been arrived at after charging:

Betting tax and Machine Games Duty
Revenue based payments
Software royalties
Other cost of sales
Cost of sales

Salaries and payroll-related expenses (note 9)
Property expenses

138

2019  
£m
793.2
325.1
60.3
43.7
1,222.3

646.1
96.0

2018  
£m
543.6
296.1
63.8
27.5
931.0

489.0
159.8

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 2019Content and levy expenses
Marketing expenses
Depreciation and amortisation – owned assets
Depreciation and amortisation – right-of-use assets
Other operating expenses
Administrative costs 

Separately disclosed operating expenses before tax (note 6)

Total

Fees payable to KPMG were as follows:

Audit and audit-related services:
Audit of the parent Company and Group financial statements
Audit of the Company’s subsidiaries
Audit-related assurance services

Non-audit services:
Corporate finance services1
Taxation service fees

Total fees

120.1
498.5
166.3
52.9
269.1
1,849.0

98.3
405.4
117.7
–
221.6
1,491.8

695.9

453.5

3,767.2

2,876.3

2019  
£m

2018  
£m

0.6
1.3
0.3

–
0.1

2.3

0.6
1.7
0.2

0.1
0.3

2.9

1.  Fees for corporate finance services relate to work undertaken on corporate transactions and work in respect of the acquisition of Ladbrokes Coral Group plc relating to support for the public 

reporting requirements of the deal.

139

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

8 Finance expense and income

Bank loans and overdrafts
Interest on lease liabilities
Issue costs write off (note 6)
Total finance expense

Interest receivable
Gains arising on financial derivatives
Gains/(losses) arising on foreign exchange on debt instruments

Net finance income/(expense) 

9 Employee staff costs
The average monthly number of employees (including Executive Directors) was:

Online
UK Retail
European Retail
Other
Corporate

The number of people employed by the Group at 31 December 2019 was 24,614 (2018: 25,565).

Wages and salaries
Redundancy costs
Social security costs
Other pension costs (note 29)
Share-based payments (note 30)

2019  
£m
(71.5)
(17.0)
(14.1)
(102.6)

2.4
17.6
84.3

1.7

2019  
Number

5,667
17,326
1,085
530
310
24,918

2019  
£m
579.2
25.1
41.4
12.8
12.7
671.2

2018  
£m
(63.9)
–
–
(63.9)

1.1
58.3
(81.7)

(86.2)

2018  
Number

4,180
14,053
968
422
303
19,926

2018  
£m
433.0
9.8
35.0
11.2
10.7
499.7

In addition to salary, employees may qualify for various benefit schemes operated by the Group. Eligibility for benefits is normally determined 
according to an employee’s length of service and level of responsibility. The amounts of some benefits are proportionate to individual salary.

Benefits may include insured benefits that can cover private healthcare for the employee and their immediate family, long-term disability, 
personal accident and death in service cover. Company cars, including fuel benefits, are provided predominantly to meet job requirements but 
also to certain executives.

140

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201910 Income tax (credit)/expense
Analysis of expense for the year:

Current income tax:
– UK
– overseas
– adjustments in respect of previous years
Deferred tax:
– relating to origination and reversal of temporary differences
– adjustments in respect of previous years
Income tax (credit)/expense reported in the income statement

Deferred tax credited directly to other comprehensive income

2019  
£m

2.1
52.2
(3.2)

(65.6)
(19.0)
(33.5)

(36.6)

2018  
£m

5.5
43.5
(2.6)

(8.9)
–
37.5

(3.8)

A reconciliation of income tax credit applicable to loss before tax at the UK statutory income tax rate to the income tax (credit)/expense for the 
years ended 31 December 2019 and 31 December 2018 is as follows:

Loss before tax

Corporation tax credit thereon at 19.00%
Adjusted for the effects of:
– Lower effective tax rates on overseas earnings
– Non-deductible expenses
– Fair value adjustment to contingent consideration
– Release of Contingent Value Rights asset
– Goodwill impairment
– (Recognition of tax losses)/increase in unrecognised tax losses
– Fixed asset timing differences recognised1
– Difference in current and deferred tax rates
– Other
Adjustments in respect of prior years:
– Deferred tax prior year adjustments
– Overseas current tax adjustments
– UK current tax adjustments
Income tax (credit)/expense
Reported as:
– expense in consolidated income statement (before separately disclosed items)
– credit in consolidated income statement (tax on separately disclosed items) (note 6)
Income tax (credit)/expense

1.  Included within fixed asset timing differences of £11.3m (2018: £nil) is £9.1m in relation to previously unrecognised deferred tax assets (2018: £nil).

2019  
£m
(174.2)

(33.1)

(15.2)
9.3
8.4
–
46.9
(14.8)
(11.3)
(1.4)
(0.2)

(19.0)
(1.2)
(1.9)
(33.5)

46.4
(79.9)
(33.5)

2018  
£m
(18.9)

(3.6)

(31.3)
52.6
5.1
2.2
–
13.5
–
1.7
(0.1)

–
3.2
(5.8)
37.5

56.8
(19.3)
37.5

141

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

10 Income tax (credit)/expense continued
Deferred tax
Deferred tax at 31 December relates to the following:

Property, plant and equipment
Intangible assets & goodwill
Retirement benefit assets 
Losses
Other temporary difference
Deferred tax liabilities/(assets)

Deferred tax 
liabilities

Deferred tax 
assets

2019 
£m
–
322.0
23.4
–
12.8
358.2

2018 
£m
–
389.1
58.9
–
4.8
452.8

2019 
£m
(56.1)
(17.1)
–
(33.2)
(18.0)
(124.4)

2018 
£m
(36.4)
(18.8)
–
(19.8)
(1.6)
(76.6)

During the period the directors have reassessed the level of deferred tax asset recognised relating to interest charges carried forward to be 
deducted against future taxable profits. Following reassessment of the amounts now expected to be utilised, a deferred tax asset has been 
recognised to the extent that sufficient taxable temporary differences exist at the balance sheet date. This has resulted in a credit of £19.0m 
in the year in respect of historical interest amounts, recognised within amounts in respect of prior years’ deferred tax.

Movements in deferred tax during the year ended 31 December 2019 were recognised as follows:

Net deferred tax liabilities/(assets):

At 1 January 2018
Income statement
Other comprehensive income
Acquired through business combinations
At 31 December 2018
Arising on transition to IFRS 16 (note 3)
Income statement
Other comprehensive income
Foreign exchange in other comprehensive income
At 31 December 2019

Property, 
plant and 
equipment 
£m
–
1.6
–
(38.0)
(36.4)
(14.3)
(5.5)
0.1
–
(56.1)

Intangible 
assets & 
goodwill
£m
44.6
(54.2)
–
379.9
370.3
–
(58.5)
–
(6.9)
304.9

Retirement 
benefit 
assets
£m
–
(0.3)
(3.8)
63.0
58.9
–
1.1
(36.6)
–
23.4

Other 
temporary 
differences
£m
1.8
1.7
–
(0.3)
3.2
–
(7.8)
(0.6)
–
(5.2)

Losses
£m
–
42.3
–
(62.1)
(19.8)
–
(13.9)
0.5
–
(33.2)

Total
£m
46.4
(8.9)
(3.8)
342.5
376.2
(14.3)
(84.6)
(36.6)
(6.9)
233.8

142

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201910 Income tax (credit)/expense continued
Deferred tax continued
Amounts presented on the consolidated balance sheet:

Deferred tax liabilities 
Deferred tax assets
Net deferred tax liability

2019
£m
358.2
(124.4)
233.8

2018
£m
452.8
(76.6)
376.2

Deferred tax assets are considered recognisable based on the ability of future offset against deferred tax liabilities or against future taxable 
profits. The amount recognised in the year for deferred tax relating to losses of £13.9m has arisen following the strength of the current year 
performance in UK Retail. 

As at 31 December 2019, the Group had £1,437.5m (2018: £1,530.8m) of gross unrecognised deferred tax assets, consisting of £nil of 
accelerated capital allowances (2018: £34.5m), £255.2m of capital losses (2018: £258.8m), £1,129.7m of trading losses (2018: £1,237.5m) and 
£52.6m of deferred interest relief (£nil). These assets have not been recognised as they are not expected to be utilised in the foreseeable future.

There are no significant unrecognised taxable temporary differences associated with investments in subsidiaries.

The Group has a number of historical unresolved UK tax matters, in respect of which all amounts are fully provided, and all taxes have been paid. 
Whilst certain of these matters may be resolved within the next 12 months, it is unknown whether the resolution will be in the Group’s favour.

The standard rate of UK corporation tax throughout the period was 19.0%. A reduction to the standard rate of corporation tax to 17.0%, 
effective from 1 April 2020, was substantively enacted on 6 September 2017.

The deferred tax assets and liabilities are measured at the tax rates of the respective territories which are expected to apply to the year in which 
the asset is realised or the liability is settled, based on tax rates (and tax laws) that have been enacted or substantively enacted at the balance 
sheet date. Deferred tax on retirement benefit assets is provided at 35.0%, which is the rate applicable to refunds.

11 Dividends

Pence per share
Prior year final dividend paid 
Interim dividend paid

2019 
pence
16.0
17.6

2018 
pence
15.2
16.0

2019
Shares in  
issue
number
581.9
581.9

2018
Shares in  
issue
number
303.7
578.8

A proposed second interim dividend of 17.6 pence (2018: 16.0 pence) per share, amounting to £102.5m (2018: £93.1m) in respect of the year 
ended 31 December 2019 was proposed by the Directors on 5 March 2020. The estimated total amount payable in respect of the final dividend 
is based on the expected number of shares in issue on 5 March 2020. The 2019 interim dividend of 17.6 pence per share (£102.4m) was paid 
on 20 September 2019. 

The dividends represented above are exclusive of dividends paid out of non-controlling interests of £8.1m (2018: £1.4m) and dividend credits 
on share options of £nil (2018: £2.5m).

143

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

12 Earnings per share
Basic earnings per share has been calculated by dividing the loss for the year attributable to shareholders of the Company of £153.7m 
(2018: £62.5m) by the weighted average number of shares in issue during the year of 582.0m (2018: 513.6m).

At 31 December 2018, there were 582.3m €0.01 ordinary shares in issue.

Given the loss for the year (2018: loss), the Group recognised a basic loss per share rather than a basic earnings per share. As such, the dilutive 
effects have not been considered in calculating the diluted loss per share.

The calculation of adjusted earnings per share before separately disclosed items, and for the removal of foreign exchange volatility arising 
on financial instruments has also been disclosed as it provides a better understanding of the underlying performance of the Group. 
Separately disclosed items are defined in note 4 and disclosed in note 6.

Total earnings per share

Weighted average number of shares (millions)
Shares for basic earnings per share
Potentially dilutive share options and contingently issuable shares
Shares for diluted earnings per share

Total profit
Loss attributable to shareholders 
Gain arising from financial instruments
(Gain)/loss arising from foreign exchange debt instruments
Associated tax charge on gains arising from financial instruments and foreign exchange debt instruments
Separately disclosed items net of tax (note 6)
Adjusted profit attributable to shareholders

2019
582.0
7.3
589.3

2019 
£m
(153.7)
(17.6)
(84.3)
4.1
630.1
378.6

2018
513.6
4.5
518.1

2018 
£m
(62.5)
(58.3)
81.7
–
434.2
395.1

Earnings per share (pence)
Basic earnings per share
From (loss)/profit for the period
Diluted earnings per share
From (loss)/profit for the period

All numbers presented above are based on continuing activities.

Standard earnings  
per share

Adjusted earnings  
per share

2019 

(26.4)

(26.4)

2018 

(12.2)

(12.2)

2019

65.1

64.2

2018

76.9

76.3

144

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201913 Goodwill and intangible assets

Cost
At 1 January 2018
Exchange adjustment
Additions
Additions from business combinations 
(restated) 
Disposals
At 31 December 2018 (restated)  
(see note 31)
Exchange adjustment
Additions
Disposals
At 31 December 2019

Accumulated amortisation and impairment
At 1 January 2018
Exchange adjustment
Amortisation charge
Impairment charge
Disposals
At 31 December 2018
Exchange adjustment
Amortisation charge
Impairment charge
Disposals
At 31 December 2019

Net book value
At 31 December 2018
At 31 December 2019

Goodwill 
£m

Licences 
£m

Software 
£m

Customer 
relationships
£m

Consulting & 
magazine 
£m

Trade-marks & 
brand names
£m

1,002.0
31.6
–

2,324.4
–

3,358.0
(115.6)
–
(3.6)
3,238.8

29.6
0.3
–
–
–
29.9
(1.4)
–
243.9
–
272.4

–
–
–

15.9
(0.1)

15.8
–
–
(0.1)
15.7

–
–
0.9
4.5
(0.1)
5.3
–
1.1
–
(0.1)
6.3

266.5
3.3
99.2

151.3
(5.4)

514.9
(4.4)
114.4
(29.0)
595.9

143.2
2.5
121.8
0.6
(5.4)
262.7
(0.6)
146.1
–
(28.9)
379.3

197.2
7.6
–

751.5
–

956.3
(20.4)
–
–
935.9

78.6
2.6
231.1
–
–
312.3
(12.7)
293.6
–
–
593.2

4.4
–
–

–
–

4.4
–
–
(4.4)
–

4.4
–
–
–
–
4.4
–
–
–
(4.4)
–

173.5
8.1
–

1,773.5
–

1,955.1
(29.4)
–
–
1,925.7

26.8
0.5
33.6
–
–
60.9
(5.0)
40.5
–
–
96.4

Total 
£m

1,643.6
50.6
99.2

5,016.6
(5.5)

6,804.5
(169.8)
114.4
(37.1)
6,712.0

282.6
5.9
387.4
5.1
(5.5)
675.5
(19.7)
481.3
243.9
(33.4)
1,347.6

3,328.1
2,966.4

10.5
9.4

252.2
216.6

644.0
342.7

–
–

1,894.2
1,829.3

6,129.0
5,364.4

At 31 December 2019, the Group had not entered into contractual commitments for the acquisition of any intangible assets (2018: £nil). 

Included within trade-marks & brand names are £1,398.4m (2018: £1,398.4m) of intangible assets considered to have indefinite lives. These UK 
Ladbrokes and Coral brands are considered to have indefinite durability that can be demonstrated and their value can be readily measured. 
The brands operate in longstanding and profitable market sectors. The Group has a strong position in the market and there are barriers to entry 
due to the requirement to demonstrate that the applicant is a fit and proper person with the “know-how” required to run such operations.

Goodwill reflects the value by which consideration exceeds the fair value of net assets acquired as part of a business combination including the 
deferred tax liability arising on acquisitions. 

Licences comprise the cost of acquired betting shop licences. 

Software relates to the cost of acquired software, through purchase or business combination, and the capitalisation of internally developed and 
externally acquired software. 

Customer relationships, trade-marks & brand names relate to the fair value of customer lists, trade-marks & brand names acquired as part of 
business combinations, primarily relating to the Bwin and Ladbrokes Coral Group plc businesses. 

Refer to notes 6 and 14 for details of the impairment charge.

145

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

14 Impairment testing of goodwill and indefinite life intangible assets
An impairment loss is recognised for any amount by which an asset’s carrying amount exceeds its recoverable amount. The recoverable 
amount is the higher of an asset’s fair value less costs to sell and its value in use. For the purposes of assessing impairment, assets are grouped 
at the lowest levels for which there are separately identifiable cash flows (cash-generating units).
Within UK and European Retail, the cash generating units (“CGUs”) are generally an individual Licensed Betting Office (“LBO”) and therefore, 
impairment is first assessed at this level for licences (intangibles) and property, plant and equipment, with any impairment arising booked first 
to licences and then to property, plant and equipment. Since goodwill and brand names has not been historically allocated to individual LBOs, 
a secondary assessment is then made to compare the carrying value of the segment against the recoverable amount with any additional 
impairment then taken against goodwill.
For Online the CGU is the relevant geographical location or business unit, for example Australia, European digital (defined as websites hosted by 
proprietary platforms based in European constituent countries), Digital (defined as websites hosted by GVC proprietary platforms) etc. and any 
impairments are made firstly to goodwill, next to any capitalised intangible asset and then finally to property, plant and equipment.
The expected cash flows generated by the assets are discounted using appropriate discount rates that reflect the time value of money and risks 
associated with the group of assets.
For both tangible and intangible assets, the future cash flows are based on the forecasts and budgets of the CGU or business discounted to 
reflect time value of money. The key assumptions within the UK and European Retail budgets are OTC wagers (customer visits and spend per 
visit), the average number of machines per shop, gross win per shop per week, salary increases, the potential impact of the stakes restriction 
on Fixed Odds Betting Terminals (FOBT) resulting from the review by the Department for Digital, Culture, Media and Sport (DCMS) and the 
fixed costs of the LBOs. The key assumptions within the budgets for Online are the number of active customers, net revenue per head, win 
percentage, marketing spend, revenue shares and operating costs.
The value-in-use calculations use cash flows based on detailed, board approved, financial budgets prepared by management covering a three-
year period. These forecasts have been extrapolated over years 4 to 8 representing a declining growth curve from year 3 until the long term 
forecast growth rate is reached. The growth rates used from years 4-8 range from 0% to 16%. From year 9 onwards long term growth rates used 
are between 0% and 3.0% (2018: between 0% and 3.0%) and are based on the long term GDP growth rate of the countries in which the relevant 
CGUs operate or the relevant outlook for the business. A 0% growth rate has been used for the UK Retail operating segment due to the ongoing 
uncertainty surrounding the outlook after the triennial implementation. An 8-year horizon is considered appropriate based on the Group’s history 
of underlying profit as well as ensuring there is an appropriate decline to long term growth rates from those growth rates currently observed in 
our key markets.
The discount rate calculation is based on the specific circumstances with reference to the WACC and risk factors expected in the industry 
in which the Group operates.
The pre-tax discount rates used and the associated carrying value of goodwill by CGU is as follows:

Goodwill
Digital
UK Retail
Australia
European Retail
European Digital
All other segments

2019 
%
9.3
9.3
10.9
8.8 – 10.8
10.1 – 10.8
9.3

2018  
%
9.5
9.5
11.3
8.9 – 11.1
10.5 – 11.1
9.5

2019 
 £m
2,045.1
76.4
326.5
154.0
334.3
33.7
2,970.0

2018  
£m
2,105.1
76.4
601.5
163.4
354.6
31.4
3,332.4

It is not practical or material to disclose the carrying value of individual licences by LBO.

146

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201914 Impairment testing of goodwill and indefinite life intangible assets continued
Impairment recognised during the year
Impairments of intangible assets and property, plant and equipment are recognised as separately disclosed items.

During the current year, the Group recorded a non-cash impairment charge of £245.0m against the Online division, £243.9m in goodwill and 
£1.1m in PP&E. The charge has arisen in the Group’s Australian CGU and follows the impact of unforeseen Point of Consumption tax (POCT) 
in certain states/regions (e.g. New Zealand, Tasmania etc.), unexpected increases in product fees and lower pass through to customers 
in mitigation of POCT than originally anticipated at the time of the Ladbrokes Coral and Neds acquisitions. Whilst the Australian business 
continues to grow NGR and outperform its market with 2019 revenue growth of 22% (on a proforma basis), the cost headwinds faced have 
reduced the value in use of the business resulting in the impairment charge. Following the impact of these items which were felt throughout 
2019, the Australian business is now anticipating a more stable 2020 and current performance is in line with internal expectations.

Whilst the impairment charge has reduced the value at which the legacy Ladbrokes Coral businesses are carried, the Directors note that the 
headroom on the IAS 36 impairment reviews of the other legacy Ladbrokes Coral CGU’s has increased significantly, with the aggregate value 
in use, including Australia, greater than it was in 2018. 

Sensitivity analysis
A 2pp decline in the growth rate applied to the cash flows (with other assumptions remaining constant) would result in an additional impairment 
of £68.6m within the Australian CGU with no impact to the other CGUs.

A 5% decrease in all cash flows used in the discounted cash flow model for the value in use calculation (with other assumptions remaining 
constant) would result in an additional impairment of £28.9m within the Australian CGU with no other to the other CGUs.

A 0.5pp increase in discount rates used in the discounted cash flow model for the value in use calculation (with all other assumptions remaining 
constant) would result in an additional impairment of £50.9m within the Australian CGU with no impact to the other CGUs.

No other reasonable change in assumptions to the CGUs would cause any additional impairment. 

147

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

14 Impairment testing of goodwill and indefinite life intangible assets continued

Impairment testing across the business

Licences/
franchisees

PPE & Software

Customer 
Relationships

GoodWill

Brand name

Digital Impairment review

UK Retail site by site Impairment review

UK Retail - Impairment review

ROI site by site Impairment review

ROI Impairment review

Eurobet Digital Impairment review

Eurobet Retail Impairment review

Belgium Digital Impairment review

Belgium Digital Impairment review

Australia Impairment review

Intertrader Impairment review

Combined  
Digital/UK Retail  
Impairment 
review

Eurobet  
Impairment 
review

Belgium  
Impairment 
review

Digital

UK Retail

ROI

Eurobet   
Digital

Eurobet   
Retail

Belgium   
Digital

Belgium   
Retail

Australia

Intertrader

148

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201915 Property, plant and equipment

Cost
At 1 January 2018
Exchange adjustment
Additions
Additions from business combinations
Disposals
At 31 December 2018
Arising on transition to IFRS 16 (note 3)
Exchange adjustment
Additions
Disposals
At 31 December 2019

Accumulated depreciation
At 1 January 2018
Exchange adjustment
Depreciation charge
Disposals
Impairment charge
At 31 December 2018
Arising on transition to IFRS 16 (note 3)
Exchange adjustment
Depreciation charge
Impairment
Disposals
At 31 December 2019

Net book value
At 31 December 2018
At 31 December 2019

Land and 
buildings 
£m

Plant and 
equipment
£m

Fixtures and 
fittings 
£m

Right-of-use 
assets
£m

4.6
0.5
9.5
20.2
(4.0)
30.8
–
(1.4)
14.5
(14.3)
29.6

1.2
0.3
12.7
(4.3)
11.4
21.3
–
(1.0)
12.2
–
(11.3)
21.2

9.5
8.4

4.7
0.4
4.6
53.2
(0.9)
62.0
–
(0.3)
17.0
(0.1)
78.6

4.2
0.2
2.9
(1.2)
0.8
6.9
–
(0.2)
9.1
–
(0.1)
15.7

55.1
62.9

54.9
2.2
81.4
100.8
(31.1)
208.2
–
(8.3)
62.2
(24.6)
237.5

44.4
1.4
37.2
(29.8)
24.0
77.2
–
(2.2)
39.9
–
(24.6)
90.3

131.0
147.2

–
–
–
–
–
–
391.9
(1.8)
54.8
(5.1)
439.8

–
–
–
–
–
–
136.7
(0.3)
52.9
1.1
–
190.4

–
249.4

Total 
£m

64.2
3.1
95.5
174.2
(36.0)
301.0
391.9
(11.8)
148.5
(44.1)
785.5

49.8
1.9
52.8
(35.3)
36.2
105.4
136.7
(3.7)
114.1
1.1
(36.0)
317.6

195.6
467.9

At 31 December 2019, the Group had not entered into contractual commitments for the acquisition of any property, plant and equipment (2018: £nil). 

Included within property, plant and equipment are assets held under finance leases with a cost of £18.1m (2018: £nil) and a carrying value of 
£16.4m (2018: £nil).Included within fixtures, fittings and equipment are assets in the course of construction, which are not being depreciated, 
of £42.7m (2018: £38.4m) relating predominantly to the new EPOS system in UK Retail. Of the £5.1m disposals of ROU assets, £4.2m relate to a 
shortening of the lease term and therefore there has been a corresponding release of the IFRS 16 lease liabilities. 

149

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

15 Property, plant and equipment continued
Analysis of Right-Of-Use assets:

Net book value
At 31 December 2018
Arising on transition to IFRS 16
At 31 December 2019

Depreciation charge
Year ended 31 December 2019

Land and 
buildings 
£m

Plant and 
equipment
£m

Fixtures and 
fittings 
£m

–
251.6
245.0

50.6

–
3.6
4.4

2.3

–
–
–

–

Total 
£m

–
255.2
249.4

52.9

An impairment charge of £1.1m (2018: £36.2m) has been made against property, plant and equipment in the year. Please see notes 6 and 14 for 
further details.

16 Interest in joint venture

Cost
At 1 January 2018
Acquired through business combinations
Additions
Exchange adjustment
Share of profit after tax
At 31 December 2018
Disposals
Exchange adjustment
Share of loss after tax
At 31 December 2019

Share of joint 
venture’s net 
assets 
£m

–
21.9
20.5
0.3
3.4
46.1
(27.4)
(1.9)
(10.8)
6.0

The joint venture represents the Group’s investment in Roar Digital LLC set up in the US in which a 50% stake is held. 

On 18 October 2019, the Group sold its 50% share holding in Sportium Apuestas Deportivas S.A. for proceeds net of associated costs of £63.3m 
(including accrued costs) with a carrying value of £27.4m. The consideration paid included amounts to be deferred of £21.2m relating to the 
provision of certain B2B services until 2024. Accordingly, a profit on disposal of £14.7m has been recognised within separately disclosed items.

Summarised financial information in respect of the joint venture’s net assets is set out below:

Non-current assets
Cash and cash equivalents
Other current assets
Current assets
Current liabilities
Non-current liabilities
Net assets
Group’s share of net assets

16 Interest in joint venture continued

Summarised statement of comprehensive income 
Revenue
Depreciation and amortisation
Other operating expenses
Income tax
(Loss)/profit for the year

150

2019  
£m
12.6
13.3
3.1
16.4
(17.0)
–
12.0
6.0

2019  
£m
132.7
(5.7)
(147.5)
(1.1)
(21.6)

2018  
£m
57.2
55.0
10.1
65.1
(26.5)
(3.6)
92.2
46.1

2018 
 £m
83.0
(6.2)
(68.0)
(2.1)
6.7

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 2019Group’s share of (loss)/profit

(10.8)

3.4

There are no contingent liabilities relating to the Group’s interest in the joint venture. 

The risks associated with the Group’s interest in joint ventures is aligned to the same risks the Group is exposed to on the basis that they operate 
wholly within the betting and gaming market.

17 Interest in associates and other investments

Cost
At 1 January 2018
Additions from business combinations
Revaluation gain
Share of profit after tax
Dividends received
Share of other comprehensive income
At 31 December 2018
Additions
Revaluation gain
Share of profit after tax
Dividends received
Share of other comprehensive income
Foreign exchange
At 31 December 2019

Share of 
associates’  
net assets  
£m

Other 
investments  
£m

1.1
20.2
–
5.0
(9.4)
0.2
17.1
–
–
1.6
(1.2)
1.0
0.5
19.0

2.9
5.7
0.3
–
–
–
8.9
0.5
1.5
–
–
–
–
10.9

Total  
£m

4.0
25.9
0.3
5.0
(9.4)
0.2
26.0
0.5
1.5
1.6
(1.2)
1.0
0.5
29.9

151

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

17 Interest in associates and other investments continued
Associates
Summarised financial information in respect of the associates is set out below:

Non-current assets
Current assets
Current liabilities
Non-current liabilities
Net assets
Group’s share of net assets

Revenue for the year
Profit for the year
Other comprehensive income
Total comprehensive income
Group’s share of total comprehensive income

Further details of the Group’s associates are listed in note 33.

2019  
£m
12.5
102.4
(44.4)
–
70.5
19.0

221.6
4.0
4.5
8.5
2.6

2018 
 £m
89.7
13.4
(34.9)
(2.2)
66.0
17.1

192.8
20.1
0.8
20.9
5.2

The financial year end of Sports Information Services (Holdings) Limited (“SIS”), an associate of the Group, is 31 March. The Group has included 
the results for SIS for the 12 months ended 31 December 2019. SIS is a private company and there is no quoted market price available for 
its shares.

The risks associated with associate investments is considered to be aligned to the same risks the Group is exposed to on the basis that they 
operate wholly within the betting and gaming market.

Other investments of £10.9m (2018: £8.9m) consist of investments which have no fixed maturity date or coupon rate.

18 Trade and other receivables

Trade receivables 
Other receivables
Finance lease receivable
Prepayments 

Trade and other receivables are presented on the Balance Sheet as follows:

Current 
Non-current
Total

2019 
£m
2.2
415.0
4.2
59.5
480.9

2019 
£m
477.6
3.3
480.9

Restated 
2018
£m
5.1
308.6
–
89.0
402.7

Restated 
2018
£m
402.1
–
402.1

Trade receivables are non-interest bearing and are generally on 30-90 day terms. Trade receivables are reviewed for impairment on an ongoing 
basis, taking account of the ageing of outstanding amounts and the credit profile of customers. Impaired receivables, including all trade 
receivables that are a year old, are provided for in an allowance account. Impaired receivables are derecognised when they are assessed 
as irrecoverable.

The majority of other receivables consists of the receivable for Greek tax (see note 32), deposits with brokers and amounts receivable from 
payment services providers.

152

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201919 Cash and cash equivalents 

Cash and short-term deposits
Short term investments
Total cash and cash equivalents

2019  
£m
390.1
–
390.1

2018  
£m
421.9
2.6
424.5

Cash and cash equivalents in the consolidated statement of cash flows comprises cash at bank with a maturity of three months or less, 
overdrafts net of short term investments and includes £26.9m (2018: £29.4m) held in trust in respect of customers.

20 Trade and other payables
Current trade and other payables comprise:

Trade payables
Other payables
Social security and other taxes
Accruals

21 Lease liabilities

Current 
Lease liabilities 
Non-current 
Lease liabilities
Total lease liabilities

2019  
£m
46.3
101.2
234.2
297.0
678.7

2019  
£m

75.5

288.0
363.5

Restated
2018 
£m
48.3
116.2
220.4
254.2
639.1

2018 
£m

–

–
–

Of the lease liabilities recorded, £347.1m relates to those recognised due to the adoption of IFRS 16. Please refer to note 8 for interest expense 
on the lease liabilities.

The Group’s leasing activity consists of leases on property, cars, gaming machines and office equipment. The majority of those relate to the 
leasing of LBOs within the UK Retail estate. 

In relation to those leases recognised under IFRS 16 (see below for more detail), each lease is reflected on the balance sheet as a right-of-use 
asset and a lease liability. Variable lease payments which do not depend on an index or a rate (such as lease payments on gaming machines 
based on a percentage of revenue) are excluded from the measurement of the lease liability and asset. The Group classifies its right-of-use 
assets in a consistent manner to its property, plant and equipment (see Note 15).

Leases of vehicles and IT equipment are generally limited to a new lease term of 3 to 5 years. Leases of property generally have a lease term 
ranging from 5 years to 10 years, with some legacy leases extending out to 20 years. Most new leases of property are now generally expected to 
be limited to no more than 10 years, with a break option after no more than 5 years, except in special circumstances.

153

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

21 Lease liabilities continued
The maturity analysis of lease liabilities at 31 December 2019 is as follows:

2019
Net present value

2018
Net present value

Within 
1 year 
£m
75.5

1-2 years
£m
68.9

2-5 years
£m
128.2

> 5 years
£m
90.9

Total 
£m
363.5

Minimum lease payments due

–

–

–

–

–

Lease payments not recognised as a liability 
The Group continues to pay rents where it continues to occupy properties after the lease has expired. Payments made under such leases are 
expensed on a straight-line basis. In addition, certain variable lease payments are not permitted to be recognised as lease liabilities and are 
expensed as incurred. 

The use of extension and termination options gives the Group added flexibility in the event it has identified more suitable premises in terms of 
cost and/or location or determined that it is advantageous to remain in a location beyond the original lease term. An option is only exercised 
when consistent with the Group’s regional markets strategy and the economic benefits of exercising the option exceeds the expected 
overall cost.

Group as Lessor:
Finance lease receivables are included in the statement of financial position within trade and other receivables and are as follows:

Current 
Non-current 

The maturity analysis of lease receivables, including the undiscounted lease payments to be received are as follows:

2019  
£m
0.9
3.3

2018 
£m
–
–

2019
Lease payments receivable

2018
Lease payments receivable

Within 
1 year 
£m
0.9

1-2 years
£m
1.4

2-5 years
£m
0.6

> 5 years
£m
1.3

Total 
£m
4.2

Minimum lease payments due

–

–

–

–

–

Operating lease commitments – Group as lessor
A number of the sublease agreements for unutilised space in the UK shop estate are not classified as finance leases within IFRS 16. 
These non-cancellable leases have remaining lease terms of between one and nine years.

Future minimum rentals receivable under non-cancellable operating leases at 31 December are as follows:

Within one year
After one year but not more than five years
After five years

2019  
£m
0.6
1.4
1.0
3.0

2018 
£m
2.0
3.3
2.0
7.3

154

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201922 Interest bearing loans and borrowings

Current 
Euro denominated loans
USD denominated loans
Sterling denominated loans

Non-current 
Euro denominated loans
USD denominated loans
Sterling denominated loans

2019 
£m

8.4
17.8
5.3
31.5

951.1
581.0
552.4
2,084.5

2018 
£m

–
6.2
8.1
14.3

818.8
609.1
793.2
2,221.1

On 4 July 2019, the Group repaid £100.0m of term loans. 

On 25 September 2019, the Group raised €1,125.0m of term loans repayable on 29 March 2024 at an interest rate of EURIBOR+ 2.50%. On the 
same date the Group repaid loans of £175.0m and €925.0m. As a result of the repayment, £14.1m of issuance costs held against the repaid 
loans were written off to separately disclosed items.

As at 31 December 2019, £460.0m of committed bank facilities were undrawn (2018: £495.0m).

23 Provisions

At 1 January 2018
Acquired through business combinations
Provided
Utilised
Released
Discount unwind
Exchange adjustment
At 31 December 2018
Effect of transition to IFRS 16 (note 3)
Provided
Utilised
Released
Reclassification
Exchange adjustment
At 31 December 2019

Property
provisions1
£m
2.9
70.7
14.4
(11.5)
(8.6)
0.6
0.1
68.6
(51.7)
9.4
(9.2)
(2.2)
(1.9)
–
13.0

Restructuring
provision2
£m
–
2.7
9.8
(9.6)
–
–
–
2.9
–
18.9
(12.7)
–
–
–
9.1

Litigation  
and 
regulation
provisions3
£m
3.3
30.1
119.4
(7.2)
–
–
–
145.6
–
–
(53.3)
(24.6)
1.9
(2.2)
67.4

Total 
£m
6.2
103.5
143.6
(28.3)
(8.6)
0.6
0.1
217.1
(51.7)
28.3
(75.2)
(26.8)
–
(2.2)
89.5

1.  The Group is party to a number of leasehold property contracts. Provision has been made against the unavoidable non-rent costs on those leases where the property is now vacant. 

Provisions have been based on management’s best estimate of the minimum future cash flows to settle the Group’s obligations, taking into account the risks associated with each obligation, 
discounted at a risk-free interest rate. The periods of vacant property commitments range from 1 to 16 years (2018: 1 to 17 years).As a result of the implementation of IFRS 16, the rental 
elements of certain property provisions are now included within lease liabilities.

2.  Restructuring provisions relate to redundancy costs provided in association with merger and acquisition activities.
3.  Other provisions include legal, insurance and regulatory provisions associated with certain claims and taxes of which £49.3m relates to Greek tax. See note 32 for further details.

Of the total provisions at 31 December 2019, £73.0m (2018: £160.5m) is current and £16.5m (2018: £56.6m) is non-current.

155

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

24 Financial risk management objectives and policies
The Group’s treasury function provides a centralised service for the provision of finance and the management and control of liquidity, foreign 
exchange rates and interest rates. The function operates as a cost centre and manages the Group’s treasury exposures to reduce risk in 
accordance with policies approved by the Board.

The Group’s principal financial instruments comprise bank loans, overdrafts, loan notes, bonds, financial guarantee contracts, and cash and 
short-term deposits, together with certain derivative financial instruments. The main purpose of these financial instruments is to raise finance 
for the Group’s operations. The Group has various other financial instruments such as trade receivables, trade payables and accruals that arise 
directly from its operations. Details of derivatives are set out in note 25.

It is, and has been throughout the year under review, the Group’s policy that no trading in financial instruments shall be undertaken other than 
betting and gaming transactions and for the purposes of currency trading as part of the newly acquired Intertrader business. Activity of this 
nature is only undertaken by the customer and is not speculative activity of the Group. The Group’s exposure to ante-post betting and gaming 
transactions is not significant.

The main financial risks for the Group are exchange rate risk, interest rate risk, credit risk and liquidity risk. The Board reviews and agrees 
policies for managing each of these risks and they are summarised below. The Group also monitors the market price risk arising from all 
financial instruments.

Interest rate risk
The Group is exposed to interest rate risk on certain of its interest-bearing loans and borrowings and on cash and cash equivalents.

The Group’s policy for the year ended 31 December 2019 was to maintain a minimum of 20.0% (2018: 20.0%) of total borrowings at fixed interest 
rates to reduce its sensitivity to movements in variable short-term interest rates. At 31 December 2019, £500.0m (2018: £500.0m) or 24.0% 
(2018: 22.5%) of the Group’s borrowings were at fixed rates.

Interest on financial instruments at floating rates is repriced at intervals of less than six months. Interest on financial instruments at fixed rates is 
fixed until the maturity of the instrument.

Due to reform currently being undertaken over interest rate benchmarking, there may be a possible future impact to the interest charged to the 
Group annually on IBOR linked borrowings.

The table below demonstrated the sensitivity to reasonably possible changes in interest rates on income for the year when this movement is 
applied to the carrying value of financial liabilities:

Effect on:
25 basis points increase

Profit before tax

2019
6.4

2018
4.8

Foreign currency risk
Given the multi-national nature of the business, the Group is exposed to foreign exchange gains and losses on its trading activities, the net 
assets of its overseas subsidiaries and its non-GBP denominated financing facilities. The primary currencies that the Group is exposed to 
fluctuations in are the Euro, Australian Dollar and US Dollar. 

Whilst the Group does not actively hedge the foreign exposure on its trading cash flows, it continuously monitors exposures to individual 
currencies, taking remediating actions as necessary to manage any significant risks as they arise. In the event that the Group anticipates large 
transactions in currencies other than GBP, then forward exchange contracts are taken out to manage the potential foreign exchange exposure.

The Group’s exposure to the translation of net assets on foreign currency subsidiaries into its reporting currency are partially offset by the 
opposite exposure on the Group’s financing facilities providing a natural economic hedge, even though the Group does not apply hedge 
accounting. The Group’s policy on borrowings is broadly aligned to the underlying cash flows of the business. 

The Group has financing facilities in GBP, Euro and US Dollars. As the Group’s overseas subsidiaries largely report in Euros, the Group has taken 
out a swap contract to hedge the US dollar debt into Euros in order to align the foreign currency exposure on the Group’s financing facilities with 
that on the net assets of its subsidiaries. 

A 5% weakening in the Euro would reduce Group operating profit by £23.0m (2018: £13.5m) and net assets by £9.0m (2018: £24.0m).

A 5% weakening in the Australian Dollar would reduce Group operating profit by £1.2m and net assets by £27.0m (2018: £44.2m)

156

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201924 Financial risk management objectives and policies continued
Credit risk
The Group is not subject to significant concentration of credit risk, with exposure spread across a large number of counterparties 
and customers.

Receivable balances are monitored on an ongoing basis. Any changes to credit terms are assessed and authorised by senior management on an 
individual basis.

With respect to credit risk arising from the other financial assets of the Group, which comprise cash and cash equivalents and a loan to a joint 
venture, the Group’s exposure to credit risk arises from default of the counterparty, with a maximum exposure equal to the carrying amount of 
these instruments. Credit risk in respect of cash and cash equivalents is managed by restricting those transactions to banks that have a defined 
minimum credit rating and by setting an exposure ceiling per bank.

The Group also has exposure to credit risk arising from the financial guarantee contracts provided by the Group. This risk is partly mitigated 
by the indemnity received from Hilton Hotels Corporation for any loss incurred in connection with these guarantees. For further detail of these 
guarantees refer to note 25.

Liquidity risk
The Group’s objective is to maintain a balance between continuity of funding and flexibility through the use of borrowings with a range of 
maturities. The Group’s policy on liquidity is to ensure that there are sufficient medium-term and long-term committed borrowing facilities 
to meet the medium-term funding requirements. At 31 December 2019, there were undrawn committed borrowing facilities of £460.0m 
(2018: £495.0m). Total committed facilities had an average maturity of 4.0 years (2018: 5.0 years).

The total gross contractual undiscounted cash flows of financial liabilities, including interest payments, fall due as follows. Cash flows in respect 
of financial guarantee contracts reflect the probability weighted cash flows.

2019
Interest bearing loans and borrowings 
Other financial liabilities
Trade and other payables
Lease liabilities
Total

2018
Interest bearing loans and borrowings
Other financial liabilities
Trade and other payables
Total

On demand 
or within  
1 year  
£m
103.1
27.3
444.5
89.9
664.8

On demand  
or within  
1 year  
£m
84.2
24.2
638.3
746.7

1-2 years  
£m
262.8
160.0
–
83.6
506.4

1-2 years 
£m
181.9
161.2
–
343.1

2-5 years  
£m
2,006.6
0.6
–
145.5
2,152.7

2-5 years 
£m
950.1
0.6
–
950.7

> 5 years  
£m
–
1.2
–
103.2
104.4

> 5 years  
£m
1,441.4
1.4
–
1,442.8

Total  
£m
2,372.5
189.1
444.5
422.2
3,428.3

Total 
 £m
2,657.6
187.4
638.3
3,483.3

The Group secures the use of its retail premises primarily through taking out leases for these premises. Typically, the leases are for a duration 
between 5 and 20 years. In respect of the UK property portfolio there is commonly a right to renew leases on expiry, by virtue of the Landlord 
and Tenant Act 1954. Details of discounted contractual cash flows of leasing liabilities are set out in note 21.

Capital risk management
The primary objective of the Group’s capital management is to ensure that it maintains a credit quality that enables the Group to raise funds at 
an economic interest rate and to maintain healthy capital ratios in order to support its business and maximise shareholder value. The Group 
manages its capital structure and makes adjustments to it in light of changes in economic conditions. To maintain or adjust the capital 
structure, the Group may adjust the dividend payment to shareholders, adjust borrowings, return capital to shareholders or issue new shares.

The Group monitors capital using a net debt to proforma EBITDA ratio (before separately disclosed items). The ratio at 31 December 2019 was 
2.9 times (2018: 2.5 times).

The Group’s funding policy is to raise funds centrally to meet the Group’s anticipated requirements. These are planned so as to mature at 
different stages in order to reduce refinancing risk. The Board reviews the Group’s capital structure and liquidity periodically.

157

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

25 Financial instruments and fair value disclosures 
The table below analyses the Group’s financial instruments into their relevant categories:

31 December 2019
Assets
Non-current:
Other investments
Other financial assets

Current:
Trade and other receivables
Derivative financial instruments
Cash and short-term investments (including customer funds)
Total

Liabilities
Current:
Customer balances
Interest bearing loans and borrowings
Trade and other payables
Other financial liabilities1
Lease liabilities (note 21)

Non-current:
Interest bearing loans and borrowings
Other financial liabilities1
Lease liabilities (note 21)
Total
Net financial assets/(liabilities)

Assets/ 
(liabilities)  
at fair value  
through  
profit loss
£m

Assets
at fair value 
through other 
comprehensive 
income
£m

4.2
–

–
47.4
–
51.6

–
–
–
(30.7)
–

–
(123.4)
–
(154.1)
(102.5)

4.9
–

–
–
–
4.9

–
–
–
–
–

–
–
–
–
4.9

Total
£m

10.9
2.1

301.1
47.4
390.1
751.6

(335.4)
(31.5)
(444.5)
(30.7)
(75.5)

(2,084.5)
(125.8)
(288.0)
(3,415.9)
(2,664.3)

Amortised  
cost
£m

1.8
2.1

301.1
–
390.1
695.1

(335.4)
(31.5)
(444.5)
–
(75.5)

(2,084.5)
(2.4)
(288.0)
(3,261.8)
(2,566.7)

158

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201925 Financial instruments and fair value disclosures continued

31 December 2018
Assets
Non-current:
Other investments
Other financial assets

Current:
Trade and other receivables
Derivative financial instruments
Other financial assets
Cash and short-term investments (including customer funds)
Total

Liabilities
Current:
Customer balances
Trade and other payables
Interest bearing loans
Other financial liabilities1

Non-current:
Interest bearing loans and borrowings
Other financial liabilities1
Total
Net financial assets/(liabilities)

Assets/ 
(liabilities)  
at fair value  
through  
profit loss
£m

Assets
at fair value 
through other 
comprehensive 
income
£m

2.6
–

–
43.3
3.4
–
49.3

–
–
–
(16.3)

–
(108.5)
(124.8)
(75.5)

4.9
–

–
–
–
–
4.9

–
–
–
–

–
–
–
4.9

Total
£m

8.9
1.5

314.0
43.3
3.4
424.5
795.6

(312.5)
(417.9)
(14.3)
(16.3)

(2,221.1)
(143.5)
(3,125.6)
(2,330.0)

Amortised  
cost
£m

1.4
1.5

314.0
–
–
424.5
741.4

(312.5)
(417.9)
(14.3)
–

(2,221.1)
(35.0)
(3,000.8)
(2,259.4)

1.  Other financial liabilities include £134.0m deferred and contingent consideration (2018: £109.2m), £nil due to the Playtech agreement described below (2018: £35.0m), £2.4m of financial 

guarantees (2018: £2.6m) and £20.1m of ante-post liabilities (2018: £12.9m).

159

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

25 Financial instruments and fair value disclosures continued
Playtech Plc
During the year, the Group renegotiated its contract with Playtech as part of the integration of the legacy GVC and Ladbrokes Coral businesses. 
The renegotiated contract extinguishes the previous £35.0m payable to Playtech Plc.

Fair value hierarchy
IFRS 13 requires financial assets and liabilities recorded at fair value to be categorised in three levels according to the inputs used in the 
calculation of their fair value:

 ¡ Level 1 – uses quoted prices as the input to fair value calculations
 ¡ Level 2 – uses inputs other than quoted prices, that are observable either directly or indirectly
 ¡ Level 3 – uses inputs that are not observable 

The following tables illustrate the Group’s financial assets and liabilities measured at fair value after initial recognition at 31 December 2019 and 
31 December 2018:

Assets measured at fair value
Other investments
Derivative financial instruments
Total

Liabilities measured at fair value 
Other financial liabilities 
Total
Net assets/(liabilities) measured at fair value

Assets measured at fair value
Other investments
Derivative financial instruments
Other financial assets
Total

Liabilities measured at fair value 
Other financial liabilities
Total
Net assets/(liabilities) measured at fair value

Level 1  
£m

Level 2  
£m

Level 3  
£m

(154.1)
(149.2)

(154.1)
(97.6)

2019

Total  
£m

9.1
47.4
56.5

2018

Total  
£m

7.5
43.3
3.4
54.2

4.9
–
4.9

4.9
–
3.4
8.3

(124.8)
(124.8)
(116.5)

(124.8)
(124.8)
(70.6)

–
–
–

–
–

4.2
47.4
51.6

–
51.6

–
43.3
–
43.3

–
–
43.3

2.6
–
–
2.6

–
–
2.6

Level 1  
£m

Level 2  
£m

Level 3  
£m

There have been no transfers of assets or liabilities recorded at fair value between the levels of the fair value hierarchy.

Included within other financial assets and derivative financial instruments measured at fair value is: the Group’s currency swaps held against 
debt instruments £47.4m (2018: £43.3m), investment in Hui 10, designated as fair value through other comprehensive income, of £4.9m 
(2018:£4.9m) and a convertible equity instrument with Visa Inc. for £4.2m (2018: £2.6m). The fair value of the investment at 31 December 2019 
is not materially different to its original cost.

Contingent consideration
Contingent consideration arises through business combinations, the fair value for which is reassessed at each reporting date using updated 
inputs and assumptions based on the latest financial forecasts of each respective business. As at 31 December 2019, contingent consideration 
included within other financial liabilities was £134.0m (2018: £109.2m) arising from the historical transactions involving Mars LLC, Neds 
International Pty Limited, Sigma Booking Limited, Argon Financial Limited and Dusk Till Dawn Limited. The historical amounts related to the 
Zatrix acquisition were settled in full during the year ended 31 December 2019.

160

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201925 Financial instruments and fair value disclosures continued
Ante-post
Ante-post liabilities are valued using methods and inputs that are not based upon observable market data. There are no reasonably probable 
changes to assumptions or inputs that would lead to material changes in the fair value determined, although the final value will be determined by 
future sporting results. The principal assumptions relate to anticipated gross win margins on unsettled bets. 

Financial Guarantee Contracts
Financial guarantee contracts of £2.4m (2018: £2.6m), were acquired through the acquisition of Ladbrokes Coral Group plc. These are classified as 
level 3 financial instruments as their fair value is measured using techniques where the significant inputs are not based on observable market data.

26 Net debt
The components of the Group’s net debt are as follows:

Current assets
Cash and short-term deposits

Current liabilities
Interest bearing loans and borrowings

Non-current liabilities
Interest bearing loans and borrowings
Accounting net debt

Cash held on behalf of customers
Fair value swaps held against debt instruments (derivative financial assets)
Balances held with brokers
Balances held with payment service providers
Short term investments
Adjusted net debt

Lease liabilities
Net debt including lease liabilities

2019  
£m

2018  
£m

390.1

421.9

(31.5)

(14.3)

(2,084.5)
(1,725.9)

(335.4)
47.4
129.1
78.5
–
(1,806.3)

(363.5)
(2,169.8)

(2,221.1)
(1,813.5)

(312.5)
43.3
93.6
89.9
2.6
(1,896.6)

–
(1,896.6)

Of the lease liabilities included, £347.1m have arisen as a result of the adoption of IFRS 16.

Cash held on behalf of customers represents the outstanding balance due to customers in respect of their online gaming wallets.

161

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

27 share capital

Authorised:
At 31 December 2018 and 31 December 2019

Issued and fully paid:
At 1 January 2018
Exercise of share options
Allotment of shares
Issue of shares to fund acquisition of Ladbrokes Coral Group plc
At 31 December 2018
Exercise of share options
At 31 December 2019

Number of €0.01 
ordinary shares

Total  
€m

Total  
£m

773,000,000

303,726,475
3,873,132
2,444,150
271,826,514
581,870,271
461,675
582,331,946

7.7

3.0
0.1
–
2.7
5.8
–
5.8

2019  
£m
(175.9)

245.0
(19.0)
114.1
481.3
12.7
2.6
2.8
(92.0)
(30.5)
29.5
(73.7)
(3.0)
9.2
40.6
543.7

6.4

2.3
0.1
–
2.4
4.8
–
4.8

2018  
£m
67.3

41.3
–
52.8
387.4
6.3
–
(1.0)
(80.0)
(1.9)
16.5
106.8
0.7
(8.2)
(192.5)
395.5

The Company’s share capital consists entirely of ordinary shares, accordingly all shares rank pari passu in all respects.

See note 30 for further information on terms and amounts of shares reserved for issue under options.

28 Notes to the statement of cash flows
28.1 Reconciliation of (loss)/profit to net cash inflow from operating activities:

(Loss)/profit before tax and net finance expense including discontinued operations
Adjustments for:
Impairment
Profit on disposal
Depreciation of property, plant and equipment
Amortisation of intangible assets
Share based payments charge
Decrease in short term investments
Decrease/(increase) in other financial assets
Decrease/(increase) in trade and other receivables
Decrease in other financial liabilities
(Decrease)/increase in trade and other payables
(Decrease)/increase in provisions
Non-cash movements relating to pensions
Share of results from joint venture and associate
Other non-cash items
Cash generated by operations

162

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201928 Notes to the statement of cash flows continued
28.2 Reconciliation of movements of liabilities to cash flows arising from financing activities:

Balance at 1 January
Arising on adoption of IFRS 16
Restated at 1 January
Changes from financing cash flows
Proceeds from borrowings, net of issue costs
Repayment of borrowings
Payment of lease liabilities1
Total changes from financing cash flows 
Changes arising from obtaining control 
of Ladbrokes Coral Group plc
The effect of changes in foreign exchange
Other changes
Interest expense
Interest paid
New finance leases
Finance fees
Remeasurement adjustments
Total other changes
Balance at 31 December

Other 
loans and 
borrowings
2,235.4
–
2,235.4

1,032.9
(1,099.1)
–
(66.2)

–
(84.3)

72.5
(54.5)
–
13.1
–
31.1
2,116.0

Lease 
liabilities
–
379.3
379.3

–
–
(78.5)
(78.5)

–
(2.1)

16.8
(16.8)
72.9
–
(8.1)
64.8
363.5

2019  
£m

Total
2,235.4
379.3
2,614.7

1,032.9
(1,099.1)
(78.5)
(144.7)

–
(86.4)

89.3
(71.3)
72.9
13.1
(8.1)
95.9
2,479.5

Other 
loans and 
borrowings
262.5
–
–

Finance 
lease 
liabilities
 – 
–
–

1,366.0
(664.9)
–
701.1

1,197.3
66.7

58.3
(56.1)
–
5.6
–
7.8
2,235.4

–
–
(1.1)
(1.1)

1.1
–

–
–
–
–
–
–
–

2018  
£m

Total
262.5
–
–

1,366.0
(664.9)
(1.1)
700.0

1,198.4
66.7

58.3
(56.1)
–
5.6
–
7.8
2,235.4

1.  In addition to the above, the Group received £0.8m (2018: £nil) in respect of finance lease receivables resulting in a net repayment of finance leases of £77.7m (2018: £1.1m).

Non cash movements include amounts acquired as a result of business combinations and the amortisation of issue costs incurred in respect 
of debt instruments.

29 Retirement benefit schemes 
Defined contribution schemes
During the year, the Group charged contributions of £14.0m (2018: £10.3m) to the consolidated income statement in relation to the defined 
contribution pension schemes.

Defined benefit plans
Judgement is applied, based on legal, actuarial, and accounting guidance in IFRIC 14, regarding the amounts of net pension asset that is 
recognised in the consolidated balance sheet.

The Group has two significant defined benefit plans, the Ladbrokes Pension Plan and the Gala Coral Pension Plan. Both are final salary pension 
plans for UK employees. These are closed to new employees and future accrual.

At retirement, each member’s pension is related to their final pensionable salary for the Ladbrokes Pension Plan and their “career average 
earnings” for the Gala Coral Pension Plan. The weighted average duration of the expected benefit payments from the Plan is around 17 years 
(2018: 17 years) for Ladbrokes Pension Plan and 21 years (2018: 21 years) for the Gala Coral Pension Plan.

The Plans’ assets are held separately from those of the Group. The Plans are approved by HMRC for tax purposes, and are managed by an 
independent set of Trustees. The Plans are subject to UK regulations, which require the Group and Trustees to agree a funding strategy and 
contribution schedule at least every three years. Under the current contribution schedule in place, the Group does not pay contributions to the 
Ladbrokes Pension Plan or Gala Coral Pension Plan but are paying the administrative costs related to the Gala Coral Pension Plan scheme.

There is a risk to the Group that adverse circumstances could lead to a requirement for the Group to make additional contributions to recover 
any deficit that arises. As at the date of signing the financial statements no such event has arisen.

163

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

29 Retirement benefit schemes continued
The results of the formal actuarial valuation as at 30 June 2016 for the Ladbrokes Pension Plan and 30 June 2019 for the Gala Coral Pension 
Plan were updated to 31 December 2019 by an independent qualified actuary in accordance with IAS 19 (Revised) Employee Benefits. The value 
of the defined benefit obligation and current service cost have been measured using the projected unit credit method, as required by IAS 19 
(Revised). Actuarial gains and losses are recognised immediately through other comprehensive income.

During the year, the Group undertook a pension buy-in on the Ladbrokes pension scheme with the assets of the scheme replaced with an 
insurance policy against the payment of future liabilities. As a result of the buy-in, the Group recorded an actuarial loss of £81.3m which has 
been recognised within the Statement of Comprehensive Income. An associated deferred tax credit of £28.5m has also been recognised in the 
Statement of Other Comprehensive Income. 

The amounts recognised in the balance sheet are as follows:

Present value of funded obligations
Fair value of plan assets 
Net asset
Disclosed in the balance sheet as: Retirement 
benefit asset

2019  
(Coral) 
£m
(396.0)
455.9
59.9

2019 
(Ladbrokes) 
 £m
(357.5)
364.2
6.7

2019  
Total  
£m
(753.5)
820.1
66.6

2018  
(Coral)  
£m
(358.9)
418.1
59.2

2018 
 (Ladbrokes) 
£m
(316.6)
425.6
109.0

2018  
Total  
£m
(675.5)
843.7
168.2

59.9

6.7

66.6

59.2

109.0

168.2

The Group has considered the appropriate accounting treatment in respect of the pension plan surplus, taking into account the current 
agreement with the Trustees and concluded the recognition of the surplus is appropriate.

The amounts recognised in the income statement are as follows:

Analysis of amounts charged to the Income Statement 
Separately disclosed items
Other administrative expenses
Net interest on net asset

Total charge/(credit) recognised in the Income Statement

2019 
 (Coral)  
£m

2019  
(Ladbrokes)  
£m

–
–
(1.7)

(1.7)

0.8
0.8
(2.9)

(1.3)

The actual return on plan assets over the year was a £5.5m gain (2018: £11.6m loss). 

The amounts recognised in the statement of comprehensive income are as follows:

2019  
Total  
£m

0.8
0.8
(4.6)

(3.0)

2019  
Total  
£m
(17.4)

1.4

(84.9)
(3.7)

2018  
(Coral)  
£m

2018  
(Ladbrokes)  
£m

2.2
–
(1.0)

1.2

1.9
–
(2.2)

(0.3)

2018  
(Coral)  
£m
(15.8)

2018 
 (Ladbrokes)  
£m
(11.6)

–

13.0
–

–

3.5
–

2018  
Total  
£m

4.1
–
(3.2)

0.9

2018  
Total  
£m
(27.4)

–

16.5
–

2019 
 (Coral)  
£m
39.0

2019  
(Ladbrokes)  
£m
(56.4)

5.5

(49.0)
3.5

(4.1)

(35.9)
(7.2)

(1.0)

(103.6)

(104.6)

(2.8)

(8.1)

(10.9)

Actual return on assets less interest on plan assets
Actuarial gains/(losses) on defined benefit obligation 
due to changes in demographic assumptions
Actuarial (losses)/gains on defined benefit obligation 
due to changes in financial assumptions
Experience adjustments on benefit obligation
Actuarial losses recognised in the statement 
of comprehensive income

164

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201929 Retirement benefit schemes continued
Changes in the present value of the defined benefit obligation are as follows:

At 1 January
On acquisition of Ladbrokes Coral Group plc
Interest on obligation
Actuarial gains/(losses) due to changes 
in demographic assumptions
Actuarial (losses)/gains due to changes 
in financial assumptions
Experience adjustments on obligations
GMP equalisation reserve
Benefits paid
At 31 December

Changes in the fair value of plan assets are as follows:

At 1 January
On acquisition of Ladbrokes Coral Group plc
Interest on plan assets
Administrative expenses
Actual return less interest on plan assets
Buy in project costs
Benefits paid
At 31 December

2019  
(Coral)  
£m
(358.9)
–
(9.9)

2019  
(Ladbrokes) 
£m
(316.6)
–
(8.4)

2019  
Total  
£m
(675.5)
–
(18.3)

2018  
(Coral)  
£m
–
(375.3)
(6.8)

2018  
(Ladbrokes)  
£m
–
(323.1)
(5.8)

2018  
Total  
£m
–
(698.4)
(12.6)

5.5

(4.1)

1.4

–

–

–

(49.0)
3.5
–
12.8
(396.0)

2019  
(Coral)  
£m
418.1
–
11.6
–
39.0
–
(12.8)
455.9

(35.9)
(7.2)
–
14.7
(357.5)

2019  
(Ladbrokes) 
£m
425.6
–
11.3
(1.6)
(56.4)
–
(14.7)
364.2

(84.9)
(3.7)
–
27.5
(753.5)

2019  
Total  
£m
843.7
–
22.9
(1.6)
(17.4)
–
(27.5)
820.1

13.0
–
(2.2)
12.4
(358.9)

2018  
(Coral)  
£m
–
438.5
7.8
–
(15.8)
–
(12.4)
418.1

3.5
–
(1.6)
10.4
(316.6)

2018  
(Ladbrokes)  
£m
–
439.9
8.0
–
(11.6)
(0.3)
(10.4)
425.6

16.5
–
(3.8)
22.8
(675.5)

2018  
Total  
£m
–
878.4
15.8
–
(27.4)
(0.3)
(22.8)
843.7

The Group does not expect to contribute to either plan in 2020. The Group will however continue to meet the administrative expenses of the Gala 
Coral Pension Plan scheme.

The major categories of plan assets as a percentage of total plan assets are as follows:

Equities and Diversified Growth Funds
Insurance policy
Liability Driven Investment (%)
Private credit
Cash

2019  
(Coral) 
% 
25.4
–
72.4
1.8
0.5

2019  
(Ladbrokes)  
%
–
98.2
1.2
–
0.7

2018  
(Coral)  
%
18.4
–
81.3
–
0.3

2018  
(Ladbrokes)  
%
19.8
–
24.3
–
55.9

The Plan assets are held exclusively within instruments with quoted market prices in an active market with the exception of the holdings in an 
insurance policy and a private credit asset. At 31 December 2019, these represented c.44.6% (2018: c.0.2%) of the Plan’s total assets. 

The Plan does not invest directly in property occupied by the Group or in financial securities issued by the Group. Although, as the Plan holds 
pooled investment vehicles, there may at times be indirect employer related investment. At 31 December 2019, these represented less than 0.1% 
(2018: 0.1%) of the Plan’s total assets.

The investment strategy is set by the Trustees of the Plans in consultation with the Group. For the Gala Coral Plan the current long-term strategy 
is to invest in a low-risk matching bond portfolio with a relatively small investment in return seeking funds.

165

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

29 Retirement benefit schemes continued
Principal actuarial assumptions at the balance sheet date (expressed as weighted averages where appropriate):

Discount rate
Price inflation (CPI)
Price inflation (RPI)
Future pension increases – LPI 5% (CPI)
– LPI 3% (RPI)
– LPI 2.5% (CPI)

2019 
 (Coral)  
% p.a.
2.0
2.1
2.9
2.8
2.3
1.7

2019  
(Ladbrokes)  
% p.a.
2.0
2.1
2.9
2.8
2.3
1.7

2018 
 (Coral)  
% p.a.
2.8
2.2
3.2
3.1
2.4
2.1

2018 
 (Ladbrokes)  
% p.a. 
2.7
2.2
3.2
3.1
2.4
2.1

Post-retirement mortality assumed for most members is based on the standard SAPS mortality table with the CMI 2018 projections for the Gala 
Coral Pension Plan, and 2016 projections for the Ladbrokes Pension Plan, which takes into account future improvements, adjusted to reflect plan 
specific experience. 

The assumption used implies that the expected lifetime of members for the two schemes is:

Male aged 65 for the year ended
Female aged 65 for the year ended

2019 
 (Coral) 

2019  
(Ladbrokes) 

2018 
 (Coral) 

2018 
 (Ladbrokes) 

86.4
88.5

86.7
88.7

86.8
88.8

86.6
88.6

Changes to the assumptions will impact the amounts recognised in the consolidated balance sheet and the consolidated income statement in 
respect of the Plan. For the significant assumptions, the following sensitivity analysis provides an indication of the impact on the defined benefit 
obligation for the year ended 31 December 2019:

– 0.5% p.a. decrease in the discount rate 
– 0.5% p.a. increase in price inflation
– One year increase in life expectancy

2019  
(Coral)  
%
9.9
7.3
4.0

2019  
(Ladbrokes)  
%
8.8
5.2
3.6

2018 
 (Coral)  
%
9.7
6.9
3.8

2018  
(Ladbrokes)  
%
7.9
4.5
3.6

These sensitivities have been calculated to show the movement in the defined benefit obligation in isolation, and assuming no other changes 
in market conditions at the accounting date. This is unlikely in practice, for example, a change in discount rate is unlikely to occur without any 
movement in the value of the assets held by the Plan.

30 Share-based payments
The following options to purchase €0.01 Ordinary Shares in the Group were granted, exercised forfeited or existing at the year-end:

Date of grant
16 Dec 2016
30 Mar 2017
28 Dec 2017
19 Sep 2018
26 Mar 2019
Total Schemes

Exercise 
 price
422p
422p
0p
0p
0p

Existing at  
1 January 
2019
3,665,022
175,000
563,627
1,890,211
–
6,293,860

Granted  
in the year
–
–
–
–
3,404,563
3,404,563

Cancelled  
or forfeited  
in the year
–
–
–
–
–
–

Exercised 
in the year
(461,675)
–
–
–
–
(461,675)

Existing at  
31 December  
2019
3,203,347
175,000
563,627
1,890,211
3,404,563
9,236,748

Exercisable at  
31 December  
2019
3,203,347
175,000
–
–
–
3,378,347

Vesting  
criteria
Note a
Note a
Note b
Note c
Note d

166

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201930 Share-based payments continued
Note a: 

 2016 MIP Scheme – These equity settled awards were issued on completion of the acquisition of bwin.party. The options vest and 
became exercisable, subject to the satisfaction of a performance condition, over 30 months, with one-ninth vesting six months after 
the date of grant and a further ninth vesting at each subsequent quarter. The options lapse, if not exercised, on 2 February 2026. 
The performance condition is comparator total shareholder return (“TSR”) of the Group against the FTSE 250. Each ninth of the 
shares will have its TSR condition reviewed from the date of grant until the relevant testing date. To the extent the TSR is not met at 
that time, it is tested again the following quarter and, if necessary, at the end of the 30-month vesting period. In order to vest, the TSR 
of the Group must rank at median or above against the FTSE 250.

Note b:  

Note c:  

Note d:  

 2017 LTIP Scheme – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period 
from the date of grant. The number of awards to vest are conditional on both cumulative Earnings Per Share (“EPS”) exceeding 
180 euro cents, with a pro-rata increase in the amount vesting between 180 cents and 214 cents, and TSR performance conditions 
being met which are split with equal weighting.

 2018 LTIP Scheme – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period 
from the date of grant. The number of awards to vest are conditional on both cumulative 3 year Earnings Per Share (“EPS”) exceeding 
191p, with a pro-rata increase in the amount vesting between 191p and 224p, and TSR performance conditions being met which are 
split with equal weighting.

 2019 LTIP Scheme – These equity settled awards were awarded to certain Directors and employees and vest over a three-year period 
from the date of grant. The number of awards to vest are conditional on both cumulative 3 year Earnings Per Share (“EPS”) exceeding 
184p, with a pro-rata increase in the amount vesting between 184p and 214p, and TSR performance conditions being met which are 
split with equal weighting.

The charge to share-based payments within the consolidated income statement in respect of these options in 2019 was £12.7m (2018: £10.7m) 
of which £12.7m related to equity settled options (2018: £10.2m) and £nil to cash settled options (2018: £0.5m).

Weighted average exercise price of options
The number and weighted average exercise prices of share options are as follows:

Outstanding at the beginning of the year
Granted during the year
Exercised during the year
Outstanding at the end of the year
Exercisable at the end of the year

Weighted  
average  
exercise price 
 31 December 
2019
263p
0p
422p
154p
422p

Number  
of options  
31 December 
2019
6,293,860
3,404,563
(461,675)
9,236,748
3,378,347

Weighted 
 average  
exercise price  
31 December  
2018
416p
0p
429p
263p
422p

Number  
of options  
31 December  
2018
10,720,930
1,890,211
(6,317,281)
6,293,860
3,840,022

The options outstanding at 31 December 2019 have a weighted average contractual life of 3.8 years (31 December 2018: 5.4 years).

Valuation of options
The fair value of services received in return for share options granted are measured by reference to the fair value of share options granted. 
The Group engaged third-party valuation specialists to provide a fair value for the options.

The 2018 and 2019 LTIP plan was valued using both a Black Scholes valuation model and Monte Carlo valuation for the cumulative EPS and TSR 
conditions respectively.

Fair value of share options and assumptions:

Date of grant
Dec 16
Mar 17
Dec 17
Sep 18
Mar 19

Share price at 
date  
of grant 
 (£)
6.48
7.28
9.34
9.14
4.96

Exercise  
price  
(£)
4.22
4.22
–
–
–

Expected  
volatility 
 %
28%-30%
28%-30%
26.6%
33.7%
31.54%

Exercise  
multiple
n/a
n/a
n/a
n/a
n/a

Expected 
dividend  
yield
n/a
n/a
n/a
n/a
n/a

Risk  
free rate  
%
–
–
0.4%
0.95%
0.66%

Fair value at 
measurement  
date  
(£)
1.43 – 1.94
1.88 – 2.39
7.39 – 9.34
4.58 – 9.14
1.90 – 4.96

167

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

31 Business Combinations
Business combinations are accounted for using the acquisition method. Identifiable assets and liabilities acquired and contingent liabilities 
assumed in a business combination are measured at their fair values at the acquisition date. The identification and valuation of intangible assets 
arising on business combinations is subject to a degree of judgement. In respect of these acquisitions the Group engaged independent third 
parties, including Duff and Phelps Limited to assist with the identification and valuation process. This was performed in accordance with the 
Group’s policies. The excess of the cost of acquisition over the fair value of the Group’s share of the identifiable assets acquired is recorded as 
goodwill. Costs related to the acquisition are expensed as incurred.

Due to the timing of certain acquisitions in relation to the previous financial year end, the fair values applied to the goodwill acquired was 
considered to be provisional. Since the initial fair value, certain measurement period adjustments have been applied as follows:

Neds International Pty Limited
The initial fair value of goodwill recognised was £26.1m on acquisition. Subsequent to this a measurement period adjustment has been applied 
to reduce the goodwill balance from £26.1m to £19.5m, increase customer relationships £5.8m to £13.5m, increase trade-marks & brand names 
from £9.3m to £9.5m and reduce other assets and liabilities by £1.3m.

Sigma Booking Limited
The initial fair value of goodwill recognised was £9.8m on acquisition. Subsequent to this a measurement period adjustment has been applied to 
increase the goodwill balance from £9.8m to £12.1m, increase customer relationships from £3.1m to £7.0m, reduce trade-marks & brand names 
from £6.6m to £0.1m and increase other assets and liabilities by £0.3m.

Due to these measurement period adjustments, in line with IFRS 3Business Combinations it has been necessary to present a restated 2018 
balance sheet and related notes to the accounts for those balances affected.

32 Commitments and Contingencies
Contingent liabilities
Guarantees have been given in the ordinary course of business in respect of loans and derivative contracts granted to subsidiaries amounting 
to £500.0m (2018: £503.3m). Bank guarantees have been issued on behalf of subsidiaries with a value of £47.0m (2018: £51.3m) and the joint 
venture with a value of £nil (2018: £13.9m).

The Group has given guarantees to third parties in respect of lease liabilities of former subsidiaries within the disposed hotels division (Note 25).

Greek tax
In the year ended 31 December 2018, the Group recognised a charge of £186.8m in the Income Statement within non-trading items for potential 
Greek tax liabilities for the years 2010 to 2017. Of the charge recognised, €51.4m (£46.1m) related to 2010/11 for which the Group received an 
assessment of €186.8m in 2017.

2010/11
The Group’s appeal against the original assessment in respect of 2010 and 2011 was heard before the Administrative Court of Appeal in Athens 
on 13 January 2020. Whilst we do not expect to hear the verdict until mid 2020, the Directors remain confident that the Court will find that the 
original assessment was out of all proportion to the size of the Group’s Greek business at the time. 

By 31 December 2019, the Group had paid all bar €8m of the 2010/2011 Assessment with the last payment made in January 2020. As at 
31 December 2019, the total payments made in respect of the Assessment exceed our best estimate of the liability for these years by £116m, 
and accordingly this is recorded as a receivable in the Group’s balance sheet (2018: £41.4m). In the event of a successful appeal, recovery of the 
debtor will be through either a repayment or an ability to offset future tax liabilities.

2012-2017
The enquiries from the Greek tax authorities into the subsequent years continued throughout 2019. By 31 December 2019, the Group had filed 
amended returns in respect of 2012-2017. The audits for 2012-2014 have been completed and all resultant liabilities settled. Based on the 
experience of the settlements reached so far, the Group has reassessed the provision carried against 2015-2017 and now holds a provision of 
£49.3m against these years (2018: £119.4m).

The statutory window in Greece for the tax authorities to conclude their audit work is generally six years from the end of the relevant tax year. 
As such, the conclusions of the tax audits and any associated tax payments remains uncertain.

UK VAT claims
The Group has submitted refund claims in respect of VAT paid on certain gaming machines in UK Retail prior to February 2013, the success 
of which is reliant on the outcome of court proceedings involving two other operators. The latest hearing before the Upper Tribunal (the UK’s 
second-tier tax court) took place in January 2020 and we are awaiting the verdict, which could be appealed further. It is possible that the cases 
may take several years to be finally determined.

If the UK tax courts ultimately find in favour of the other operators (and therefore also GVC), the Group expects to receive a refund 
of approximately £200m. Given the inherent uncertainty surrounding a claim of this nature, no receivable has been recognised at 
31 December 2019.

168

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201932 Commitments and Contingencies continued
Austrian betting and gaming taxes
Since the acquisition of bwin.party in 2016, the Group has fully provided for, but not fully paid, betting and gaming taxes on Austrian revenues 
as a result of ongoing litigation over the Austrian authority’s right to charge taxes on overseas companies. As at 31 December 2019, the amount 
accrued by the Group amounts to €91m. The litigation is expected to be resolved during 2020.

33 Related party disclosures
Other than its associates and joint venture, the related parties of the Group are the Executive Directors, Non-executive Directors and members of 
the Executive Committee of the Group.

Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not disclosed 
in this note. Transactions between the Group and its associates and joint venture and other related parties are disclosed below.

During the year, Group companies entered into the following transactions with related parties who are not members of the Group:

Equity investment
– Joint venture1
– Associates2
Loans
– Movement in loan balance with joint venture partner
Dividends received
– Associates3
Sundry expenditure
– Associates4

1.  Equity investment in Roar Digital, LLC.
2.  Equity investment in Asia Gaming Technologies Limited, Sports Information Services (Holdings) Limited and bwin eK Neugersdorf.
3.  Dividend received from Sports Information Services (Holdings) Limited.
4.  Payments in the normal course of business made to Sports Information Services (Holdings) Limited and bwin eK Neugersdorf.

Details of related party outstanding balances

Loan balances outstanding
– Joint venture
Other amounts outstanding
– Associates
– Joint venture

2019  
£m

–
–

(1.8)

1.2

82.3

2019  
£m

–

0.3
–

2018  
£m

44.4
20.2

1.8

9.4

79.6

2018  
£m

1.8

0.2
0.3

Terms and conditions of transactions with related parties
Sales to, and purchases from, related parties are made at market prices and in the ordinary course of business. Outstanding balances at 
31 December 2019 are unsecured and settlement occurs in cash. For the year ended 31 December 2019, the Group has not raised any 
provision (2018: £nil) for doubtful debts relating to amounts owed by related parties as the payment history has been good. This assessment is 
undertaken each financial year through examining the financial position of the related party and the market in which the related party operates.

Transactions with Directors and key management personnel of the Group
Lee Feldman received dividends during the year of £0.1m (2018: £0.2m) in respect of his beneficial interest in the Ordinary Share capital of the 
Group. Lee Feldman is the Managing Partner of Twin Lakes Capital, a private equity firm based in New York. 

Kenneth Alexander received dividends during the year of £0.4m (2018: £0.3m). 

The remuneration of key management personnel is set out below in aggregate for each of the categories specified in IAS 24 Related Party 
Disclosures. Key management personnel comprise Executive Directors, Non-executive Directors and members of the Executive management 
team. Further information about the remuneration of individual Directors is provided in the Directors’ Remuneration Report.

169

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

33 Related party disclosures continued

Short-term employee benefits
Share-based payments
Total compensation paid to key management personnel

2019  
£m
12.7
5.5
18.2

2018  
£m
11.8
20.8
32.6

The consolidated financial statements include the financial statements of GVC Holdings PLC and its subsidiaries. The companies listed below 
are those which were part of the Group at 31 December and therefore the results, cash flows and balance sheets of all subsidiaries listed are 
consolidated into the Group financial statements, furthermore the results of joint ventures and associates are accounted for in accordance 
with the policy set out in note 4.

Subsidiaries based in the United Kingdom

% equity interest

Registered address
3rd Floor 
One New Change 
London 
United Kingdom 
EC4M 9AF

170

Company
Arbiter & Weston Limited(4)(5)
Ladbrokes Coral Group Limited(2)
Bartletts Limited(5)
Birchgree Limited(4)
Chequered Racing Limited(5)
Competition Management Services Co. Limited(5)
E.F. Politt & Son Limited(5)
Forestal Land, Timber and Railways Company Limited (The)(5)
Gable House Estates Limited(5)
Ganton House Investments Limited
Greatmark Limited(5)
GVC Administration Services Limited
Hindwain Limited
J. Ward Hill & Company(5)
Jack Brown (Bookmaker) Limited
Jerusalem Development (Mamilla) Co. Limited(5)
Jerusalem Development Corporation (Holdings) Limited(4)(5)
Krullind Limited(5)
Ladbroke & Co., Limited(4)(5)
Ladbroke (Course) Limited(5)
Ladbroke (Rentals) Limited(5)
Ladbroke City & County Land Company Limited(4)(5)
Ladbroke Coral Corporate Director Limited(5)
Ladbroke Coral Corporate Secretaries Limited(5)
Ladbroke Dormant Holding Company Limited(4)(5)
Ladbroke Entertainments Limited
Ladbroke Group(4)(5)
Ladbroke Group Homes Limited(5)
Ladbroke Group International(5)
Ladbroke Group Properties Limited(4)(5)
Ladbroke Land Limited(5)
Ladbroke Leasing (South East) Limited(5)
Ladbroke Racing (Reading) Limited(5)
Ladbroke Racing (South East) Limited(5)
Ladbroke Retail Parks Limited(5)
Ladbroke US Investments Limited(4)(5)
Ladbrokes (CLJEA) Limited(5)
Ladbrokes (CLJHC) Limited(5)
Ladbrokes (CLJSW) Limited(5)
Ladbrokes Betting & Gaming Limited(2)(3)(4)
Ladbrokes Contact Centre Limited(5)
Ladbrokes CPCB Limited(5)
Ladbrokes E-Gaming Limited
Ladbrokes Group Finance plc(2)
Ladbrokes Group Holdings Limited(4)(5)

2019
100.0
100.0
100.0
100.0
100.0
97.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

2018
100.0
100.0
100.0
100.0
100.0
97.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201933 Related party disclosures continued
Subsidiaries based in the United Kingdom continued

% equity interest

Registered address

Company
Ladbrokes Investments Holdings Limited(4)(5)
Ladbrokes IT & Shared Services Limited
Ladbrokes PT Limited(5)
Ladbrokes Trustee Company Limited
Maple Court Investments Limited(5)
Margolis and Ridley Limited(4)
New Angel Court Limited(5)
Paddington Casino Limited(5)
Sabrinet Limited(5)
Sponsio Limited(4)(5)
Techno Land Improvements Limited(5)
Town and County Factors Limited(2)
Travel Document Service(4)(5)
Ventmear Limited
Vernons Competitions Company(5)
Arthur Prince (Turf Accountants) Limited(5)
Bloxhams Bookmakers Limited(5)
Brickagent Limited
CE Acquisition 1 Limited(4)
Chas Kendall (Turf Accountant) Limited(5)
Choicebet Limited(5)
C L Jennings (1995) Limited(5)
Coral (Holdings) Limited(4)
Coral (Stoke) Limited(5)
Coral Estates Limited
Coral Eurobet Limited
Coral Eurobet Holdings Limited(4)
Coral Group Limited(4)
Coral Group Trading Limited(4)
Coral Limited(4)
Coral Racing Limited(2)(3)(4)
Coral Stadia Limited(3)(4)
Forster’s (Bookmakers) Limited(5)
Gala Coral Nominees Limited(5)
Ladbrokes Coral Group Life Benefits Trustee Limited(5)
Gala Coral Properties Limited(5)
Gala Coral Secretaries Limited(5)
J G Leisure Limited(5)
Joe Jennings (1995) Limited(5)
Joe Jennings Limited(5)
Lightworld Limited(4)(5)
London & Leeds Estates Limited(5)
Reg.Boyle Limited(5)
Reuben Page Limited(4)(5)
Romford Stadium Limited(3)
Rousset Capital Limited
Sports (Bookmakers) Limited(5)
Vegas Betting Limited(5)
GVC Marketing (UK) Limited
Cashcade Limited
GVC Holdings (UK) Limited(1)(2)
Hillford Estates Limited(5)
Interactive Sports Limited
Sporting Odds Limited(2)(3)
Sportingbet (IT Services) Limited(5)
Sportingbet (Management Services) Limited

2019
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
93.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
97.5
100.0
100.0
100.0
100.0

2018
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
93.5
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
97.5
100.0
100.0
100.0
100.0
171

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

33 Related party disclosures continued
Subsidiaries based in the United Kingdom continued

Company
Sportingbet (Product Services) Limited(5)
Sportingbet Holdings Limited(5)
Sportingbet Limited(5)
Ladbrokes (Northern Ireland) (Holdings) Limited(4)
Ladbrokes (Northern Ireland) Limited(5)
North West Bookmakers Limited(2)(3)
Techno Limited

% equity interest

2019
100.0
100.0
100.0
100.0
100.0
100.0
84.0

2018
100.0
100.0
100.0
100.0
100.0
100.0
84.0

Moffat Lodge Motor Inn Limited(5)

100.0

100.0

Creative Trend Limited
CTL Holdings International Limited(4)
SRL Holdings International Limited(4)
Sunrise Resources Limited 
Westman Holdings Limited

Cayman Investments Number 1(4)
International Finance Investment

Company
GVC Technology Consulting (Asia) Co Limited

Exchange Platform Solutions Limited(3)
ElectraWorks (Alderney) Limited
Ace Racing Limited(5)
Dara Properties Limited
Harney Bookmakers Limited(5)
Ladbroke (Ireland) Limited(2)(3)(4)
Ladbroke Leisure (Ireland) Limited(2)(3)
Ladbrokes Payments (Ireland) Limited(5)
M D Betting Limited(5)
Fort Anne Limited(1)
Garton Admin Services Limited
M.L.B. Limited
Ladbroke Services (Ireland) Limited

Gala Interactive (Services) Limited
Ladbrokes Israel Limited(2)
Eurobet Holding SRL(4)
Eurobet Italia SRL(2)(4)(3)

IHF (Jersey) Limited(5)
Ladbroke (Channel Islands) Limited(3)

100.0
100.0
100.0
100.0
100.0

100.0
100.0

100.0
100.0
100.0
100.0
100.0

100.0
100.0

% equity interest

2019
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0

100.0
100.0

2018
–

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0

100.0
100.0

Registered address

77A Andersonstown Road
Belfast
BT11 9AH
35 Great St. Helen’s
London
United Kingdom
EC3A 6AP
28 la Porte Precinct
Grangemouth 
FK3 8BG
Belmont Chambers
Road Town
Tortola
British Virgin Islands
Jayla Place, Wickhams Cay 1
Road Town, Tortola
British Virgin Islands
Maples Corporate Services Limited
PO Box 309, Ugland House
Grand Cayman KY1-1104, Cayman Islands

Registered address
13/F, Gloucester Tower 
The Landmark
15 Queen’s Road 
Central Hong Kong, China
Inchalla, Alderney
GY9 3UL, Guernsey
1st Floor, Otter House
Naas Road
Dublin 22
Ireland

25/28 North Wall Quay
Dublin 1, D01 H104
Ireland
4th Floor, IFSC House 
Custom House Quay 
Dublin 1, Ireland
Menahem Begin 125 
Tel Aviv, Israel
Via Alessandro Marchetti No.105
Rome 00148
Italy
1st Floor, Liberation House 
Castle Street,
 St. Helier, JE1 1GL, Jersey

172

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201933 Related party disclosures continued
Subsidiaries based overseas

Registered address
461-473 Lutwyche Road
Lutwyche
Queensland
QLD 4030
Australia

IFC 5 ST. HELIER,
JE1 1ST
Jersey
Chaussée de Wavre 1100/3
1160 Auderghem
Belgium

Company
Gaming Investments Pty Limited(4)
GVC Australia Pty Ltd(2)(3)
Sportingbet IP Enterprises PTY Ltd(3)
LB Australia Holdings Pty Limited(4)
Panda Gaming Pty Limited
Neds International Pty Ltd(2)(3)
Neds.com.au Pty Ltd 
Nedscoin Pty Ltd
Maple Court Investments (Jersey) Limited(5)
PartyGaming Finance Limited
GVC Finance Limited
Ladbroke Belgium S.A.(4)
Pari Mutuel Management Services S.A. 
Redsports.be SPRL
S.A. Derby N.V.(2)(3)(4)
Tierce Ladbroke S.A.(3)
Professional Gaming Services Sprl
NCH Customer Support Services, Inc
InteractiveSports Asia Limited Inc.
Ladbrokes (SA) (Pty) Limited

Ladbrokes Betting and Gaming Spain, S.A.

29 Avenue Lavoisier, 1300 Wavre, Belgium 
6F Tower 3 Double Dragon Plaza EDSA Ext. cor. 
Macapagal Avenue, Pasay City, Philippines
24A 18th Street
Menlo Park, Pretoria 
0081, South Africa
Castello 82 4 IZQ, 28006
Madrid, Spain
270 E. Park Street, Suite 1 Butte, Montana 59701 Ladbrokes Holdco, Inc.(4)
608 Lander Street
Reno Nevada 89509
United States
15 Agion Omologiton, Nicosia, 1080, Cyprus
1565 Carling Avenue, Suite 400, Ottawa, Ontario 
K1Z 8R1
19 Boulevard Malesherbes, 75008, Paris, France B.E.S. S.A.S
2nd Floor, St Mary’s Court, 20 Hill Street
Douglas, IM1 1EU, Isle of Man
32 Athol Street, Douglas, IM1 1JB, Isle of Man
820 Bear Tavern Road, Trenton,
New Jersey, 08628, USA

Bellingrath Enterprises Limited
Canada Limited

Stadium Technology Group, LLC(3)

Cozy Games Management Limited

GVC Investments Limited(1)
bwin.party entertainment (NJ) LLC
bwin.party (USA) Inc
bwin.party services (NJ) Inc
Ladbrokes Subco LLC

GVC Holdings (USA) Inc

Cozy Games Pte Limited
Florent Pte Limited
GVC Services (Bulgaria) EOOD

701 S. Carson Street, Suite 200, Carson City 
89701, Nevada
Harborside Plaza 3, 210 Hudson Street
Jersey City, New Jersey 07311
50 Raffles Place, 32-01 Singapore Land Tower 
Singapore (048623)
55 Nikola Vaptsarov Blvd, Office Park Expo 2000 
Building Phase 4, Floor 3, Lozenets Area, 
Sofia 1407, Bulgaria
5th Floor, Divyasree Omega, Block – B
Hitec City Road, Kondapur, Hyderabad
Andhra Pradesh, 500081, India
6th Floor, Divyashree omega, Block-B, Plot No. 
13/E, Survey no.13(part), Kondapur, Hyderabad 
500081, Andhra Pradesh, India

% equity interest

2019
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
60.0

100.0

100.0
100.0

100.0
100.0

100.0
100.0

100.0
90.0
100.0
100.0
100.0

100.0

100.0
100.0
100.0

2018
100.0
100.0
100.0
100.0
100.0
–
–
–
100.0
100.0
–
100.0
100.0
–
100.0
100.0
–
100.0
100.0
60.0

100.0

100.0
79.0

100.0
100.0

100.0
100.0

100.0
90.0
100.0
100.0
–

–

100.0
100.0
100.0

IVY Comptech Private Limited

100.0

100.0

IVY Global Shared Services Private Limited
IVY Software Development Services Private Limited
IVY Foundation Limited

100.0
100.0
100.0

100.0
99.9
100.0

173

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

33 Related party disclosures continued
Subsidiaries based overseas continued

Registered address
85 St John Street, Valletta, VLT 1165, Malta

Avenida de Fuencarral 44, Edificio Tribeca 1 
modulo B, CP 28108, Alcobendas, Madrid, Spain
Bertolt – Brecht – Allee 24, 01309, Dresden 
Germany
Box 3095, 350 33 Växjö, Sweden
c/o Kilpatrick Townsend & Stockton Advokat KB 
Box 5421, 114 84 Stockholm, Sweden
Calle Amador de los Ríos n°1, 6 planta, 28010 
Madrid, Spain
c/o The Corporation Trust Company, 1209 
Orange Street, County of New Castle, Wilmington 
Delaware, 19801, USA
Calle Josep Plá, número 2, planta 5ªD, Edificio 
Torre Diagonal Litoral, 08019, Barcelona
Century House, 12 Victoria Street, Alderney, GY9 
3UF, Channel Islands
Global Gateway 8, Rue de la Perle, Providence 
Mahe, Seychelles
Emancipatie Boulevard Dominico F. “Don”
Martina 29, Curaçao

Fruebjergvej 3, Copenhagen, 2100, Denmark
Lagoas Park, Edificio 11, Piso 0 Sul, 2740-244 
Porto Salvo, Portugal
Marxergasse 1b, 1030 Vienna, Austria

Moskovská 13, Bratislava, 81108,Slovakia
Penthouse, Palazzo Spinola Business Centre 
Number 46, St Christopher Street, Valletta
VLT 1464, Malta

Oficina nr.201-2015, edeficio@3, ruta 8, km. 
17,500, Uruguay
Quay House South Esplanade St Peter Port 
GUERNSEY GY1 4EJ, PO Box 132

174

Company
Dominion Entertainment Limited
Gaming VC Corporation Limited
GVC Support Services Limited
Scandic Bookmakers Limited
Spread Your Wings Bravo Limited
Spread Your Wings Germany Limited
Headlong 2 Limited(1)
Winner Apuestas S.A.

DSG Deutsche Sportwelt GmbH

Webdollar Sweden AB
bwin.party Games AB

bwin Interactive Marketing Espana S.L.

GVC Finance LLC(1)

Javari Marketing Consultancy Services S.L.

Interactive Sports (C.I.) Limited 

InterTrader International Limited

First Slip N.V
GVC Services BV
Intera N.V
Luther Properties N.V
Interactive Sports (Denmark) ApS
Infield – Servicos de Consultoria Marketing Unipessoal LDA.

bwin.party services (Austria) GmbH
Websports Entertainment Marketing Services GmbH
VTD Media(1)
bwin.party services (Malta) Limited
bwin.party International Malta Limited
bwin.party holding Malta Limited
ElectraWorks (Malta) PLC
ElectraWorks (France) Limited
ElectraWorks (Kiel) Limited
ElectraWorks (Svenska) Limited
bwin Holdings (Malta) Limited
ElectraWorks Europe Ltd
bwin (Deutschland) Limited
Sportingbet (Deutschland) Limited
Gamebookers (Deutschland) Limited
Ladbrokes (Deutschland) Limited
Martingale Malta 2 Limited
Martingale Europe Limited
Gomifer S.A.

Longfrie Limited

% equity interest

2019
100.0
99.0
99.0
99.0
99.0
100.0
100.0
100.0

100.0

100.0
100.0

100.0

100.0

100.0

100.0

100.0

100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0

2018
100.0
99.0
99.0
99.0
99.0
100.0
100.0
100.0

100.0

100.0
100.0

100.0

100.0

100.0

100.0

100.0

100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
–
–
–
–
–
100.0
–
100.0

100.0

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 201933 Related party disclosures continued
Subsidiaries based overseas continued

Registered address
Sea Meadow House, Blackburne Highway, Road 
Town, Tortola, British Virgin Islands, PO BOX 116
CL Conde de Aranda 20, 28001, Madrid, Spain
Suite 4, Constantia House, Steenberg Office Park 
Constantia, 7800, South Africa
Vake District, Kavtaradze Str., No 5, Entrance 2 
Floor 2, Office Space No 2, Tbilisi, Georgia
Suite 6, Atlantic Suites, Europort Avenue
Gibraltar

Via Gaetano Previati 9, 20149, Milan, Italy

Company
Cream Legbar Limited
Wavecrest Providers Limited
Sportingbet Spain S.A.
SBT Software Operations (SA) (Pty)
Main Street 1013 Pty Limited
MARS LLC(2)

GVC Holdings (Gibraltar) Limited(1)
GVC Corporate Services Limited
bwin.party services (Gibraltar) Limited
bwin.party holdings Limited
ElectraGames Limited
ElectraWorks Limited(2)(3)
IGM Domain Name Services Limited
InterTrader Limited(2)(3)
PartyGaming IA Limited
ISG (Gibraltar) Limited
Argon Financial Limited(2)(3)
GVC Trustees Limited
ITL Holdings Limited
Greyjoy Limited
Party Ventures Limited
GVC Services Limited
Claymore Interactive Entertainment Holdings Limited
Gala Interactive (Gibraltar) Limited(2)(3)
Coral Interactive (Gibraltar) Limited(2)(3)
Gala Coral Interactive (Gibraltar) Limited(4)(5)
LC International Limited(2)(3)(4)
Ladbrokes Sportsbook Limited Partnership(2)(3)
Bingo Marketing Limited
Balltree (International) Limited
bwin Italia S.R.L.(3)
bwin European Markets Holding SpA

% equity interest

2019
100.0
100.0
100.0
100.0
100.0
51.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

2018
100.0
100.0
–
100.0
100.0
51.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

1.  Company that is directly owned by GVC Holdings PLC.
2.  Company that forms part of the Group as at 31 December 2019 and which, principally affected the Group’s reported results for the year.
3.  Trading entity engaged in activity associated with betting and gaming.
4.  Holding company.
5.  Dormant company.

Joint ventures

Registered address
Corporation Service Company
251 Little Falls Drive
Wilmington
Delaware 19808

Company
Roar Digital, LLC

% equity interest

2019
50.0

2018
50.0

175

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

33 Related party disclosures continued
Subsidiaries based overseas continued
33 Related party disclosures continued
Associates

Country of incorporation
China

Germany
United Kingdom

Company
Asia Gaming Technologies (Beijing) Co., Ltd(1)
Asia Gaming Technologies (Tianjin) Co., Ltd(1)
Asia Gaming Technologies Limited
bwin E.K. Neugersdorf
49’s Limited
Games For Good Causes PLC
Lucky Choice Limited(2)
Sports Information Services (Holdings) Limited

% equity interest

2019
49.0
49.0
49.0
50.0
66.6
36.3
66.6
23.4

2018
49.0
49.0
49.0
50.0
66.6
36.3
66.6
23.4

1.  Subsidiary of Asia Gaming Technologies Limited.
2.  GVC Holdings PLC hold 66.6% of the equity of the investment. The associate is not consolidated in the Group financial statements on the basis that the Group does not exercise management 

control over the associate.

34 Non-controlling interests
Non-controlling interests includes a 10% holding in bwin.party entertainment (NJ) LLC, a company incorporated in the United States and a 49% 
holding in Mars LLC a company incorporated in Georgia.

The profit attributable to non-controlling interests was £13.0m (2018: £6.1m profit attributable).

The balance of retained earnings attributable to non-controlling interest is disclosed in the table below:

As at January 2018
Profit attributable to non-controlling interests
Acquired through business combinations
Payment of dividends
As at 31 December 2018
Profit attributable to non-controlling interests
Payment of dividends
As at 31 December 2019

35 Subsequent events
On 14 February 2020, GVC Holdings PLC completed the repricing and allocation of its existing $786m First Lien Term Loan B. As part of 
the transaction, the debt was transferred to GVC Holdings (Gibraltar) Limited, with an inter-company loan of $786m arising between GVC 
Holdings PLC and GVC Holdings (Gibraltar) Limited. The new USD Term Loan B’s pricing is USD LIBOR+225bps and was allocated at par, 
which represented a saving of 25bps versus the existing pricing.

Total  
£m
(1.5)
6.1
35.0
(1.4)
38.2
13.0
(8.1)
43.1

176

Notes to the consolidated  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 2019177

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSCompany Financial Statements

Company BALANCE SHEET

 for the year ended 31 December 2019

At 31 December
Assets
Non-current assets
Investments 
Current assets
Trade and other receivables
Derivative financial assets
Cash and cash equivalents

Total assets
Liabilities
Current liabilities
Trade and other payables
Interest bearing loans and borrowings

Net current assets
Non-current liabilities
Interest bearing loans and borrowings
Other financial liabilities

Net assets
Shareholders’ equity
Called up share capital
Share premium account
Merger reserve
Retained earnings
Total shareholders’ equity

Note

2019 
£m

2018 
£m

6

7

8
9

9

11

3,950.9

1,638.6

897.5
47.4
12.8
957.7

4,908.6

(683.4)
(17.0)
(700.4)

3,934.2
43.3
4.8
3,982.3

5,620.9

(652.5)
(6.2)
(658.7)

257.3

3,323.6

(573.5)
(10.5)
(584.0)

(1,689.2)
(22.5)
(1,711.7)

3,624.2

3,250.5

4.8
1,198.0
2,527.4
(106.0)
3,624.2

4.8
1,196.5
2,527.4
(478.2)
3,250.5

The Company generated a profit for the year of £555.0m (2018: loss of £19.0m).

Under the Companies Act 2006 section 49 (Isle of Man), the Directors are satisfied that the Company satisfies the solvency test for distributions 
to be made.

The notes on pages 180 to 183 are an integral part of these financial statements.

The financial statements on pages 178 to 183 were approved by the Board of Directors on 5 March 2020 and signed on its behalf by

KJ Alexander 
(Chief Executive Officer) 

RM Wood
(Chief Financial Officer)

178

GVC Holdings PLC | Annual Report 2019 
 
Company STATEMENT  
OF CHANGES IN EQUITY

 for the year ended 31 December 2019

At January 2018
Profit for the year
Total comprehensive expense
Issue of shares
Share options exercised
Share-based payments charge
Equity dividends
At 31 December 2018
Profit for the year
Total comprehensive expense
Share options exercised
Share-based payments charge
Equity dividends
At 31 December 2019

Called up
share capital
 £m
2.3
–
–
2.4
0.1
–
–
4.8
–
–
–
–
–
4.8

Share 
premium 
 account
£m
1,170.4
–
–
–
26.1
–
–
1,196.5
–
–
1.5
–
–
1,198.0

Merger  
Reserve  
account
£m
34.5
–
–
2,492.9
–
–
–
2,527.4
–
–
–
–
–
2,527.4

Retained 
earnings 
£m
(359.2)
19.0
19.0
–
–
0.8
(138.8)
(478.2)
555.0
555.0
–
12.7
(195.5)
(106.0)

Total 
£m
848.0
19.0
19.0
2,495.3
26.2
0.8
(138.8)
3,250.5
555.0
555.0
1.5
12.7
(195.5)
3,624.2

The notes on pages 180 to 183 are an integral part of these financial statements.

179

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the Company Financial Statements

Notes to the Company  
financial statements

 for the year ended 31 December 2019

1 General information
GVC Holdings PLC (“the Company”) is a limited company incorporated and domiciled in the Isle of Man. The address of its registered office 
and principal place of business is disclosed in the Directors’ report.

The financial statements of the Company for the year ended 31 December 2019 were authorised for issue in accordance with a resolution 
of the Directors on 5 March 2020.

The parent Company profit for the year was £555.0m (2018: £19.0m).

The Company has taken advantage of the exemption from preparing a cash flow statement under paragraph 8(g) of the disclosure exemptions 
from EU-adopted IFRS for qualifying entities included in Financial Reporting Standard 101 Reduced Disclosure Framework (“FRS 101”). The GVC 
Holdings PLC consolidated financial statements for the year ended 31 December 2019 contain a consolidated statement of cash flows.

The Company is exempt under paragraph 8(k) of the disclosure exemptions from EU-adopted IFRS included in FRS 101 for qualifying entities 
from disclosing related party transactions with entities that form part of the GVC Holdings PLC group of which GVC Holdings PLC is the ultimate 
parent undertaking.

The Company’s financial statements are presented in Pounds Sterling (£), which is also the Company’s functional currency, and all values 
are rounded to the nearest million (£m) except when otherwise indicated. The Company’s financial statements are individual entity 
financial statements.

2 Basis of preparation
These financial statements were prepared in accordance with FRS 101 and Isle of Man Companies Act 2006. The financial statements 
are prepared on a going concern basis under the historical cost convention except for certain financial liabilities measured at fair value. 

The accounting policies which follow in note 3 set out those policies which apply in preparing the financial statements for the year ended 
31 December 2019 and have been applied consistently to all years presented. 

The Company has taken advantage of the following disclosure exemptions under FRS 101 in respect of:

 ¡ IFRS 3 Business Combinations;
 ¡ the requirements of IFRS 7 Financial Instruments: Disclosures;
 ¡ IFRS 13 Fair Value Measurement;
 ¡ Share-based payments;
 ¡ Intra-Group-related party transactions; and
 ¡ Related party transactions.

Income statement
For details of audit fees, see note 7 of the consolidated financial statements.

As permitted by the Isle of Man Companies Act 2006, the income statement and the statement of comprehensive income of the parent 
Company have not been separately presented in these financial statements.

3 Summary of significant accounting policies 
Investments 
Investments held as fixed assets are stated at cost less provision for impairment.

The Company assesses these investments for impairment wherever events or changes in circumstances indicate that the carrying value of an 
investment may not be recoverable. If any such indication of impairment exists, the Company makes an estimate of the recoverable amount. 
If the recoverable amount is less than the value of the investment, the investment is considered to be impaired and is written down to its 
recoverable amount. An impairment loss is recognised immediately in the profit and loss account.

Cash and cash equivalents
Cash and short term deposits in the balance sheet consist of cash at banks and in hand, short-term deposits with an original maturity of less 
than three months.

Financial assets
Financial assets are recognised when the Company becomes party to the contracts that give rise to them.

The Company classifies financial assets at inception as either financial assets at fair value or loans and receivables. On initial recognition, loans 
and receivables are measured at fair value. Financial assets at fair value comprise guarantees provided to the Company. Financial assets at fair 
value through profit or loss are measured initially at fair value, with transaction costs taken directly to income statement. Subsequently, the fair 
values are remeasured and gains and losses from changes therein are recognised in the income statement.

180

GVC Holdings PLC | Annual Report 20193 Summary of significant accounting policies continued
Financial assets continued
Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. On initial 
recognition, loans and receivables are measured at fair value plus directly attributable transaction costs. Subsequently, such assets are 
measured at amortised cost, using the effective interest (“EIR”) method, less any allowance for impairment.

Financial liabilities
Financial liabilities comprise guarantees given to third parties and contingent consideration. On initial recognition, financial liabilities are 
measured at fair value plus transaction costs where they are not categorised as financial liabilities at fair value through profit or loss. 
Financial liabilities at fair value through profit or loss are measured initially at fair value, with transaction costs taken directly to the income 
statement. Subsequently, the fair values are remeasured and gains and losses from changes therein are recognised in the income statement.

Derecognition of financial assets and liabilities 
Financial assets are derecognised when the right to receive cash flows from the assets has expired or when the Company has transferred its 
contractual right to receive the cash flows from the financial assets or has assumed an obligation to pay the received cash flows in full without 
material delay to a third party, and either:

 ¡ Substantially all the risks and rewards of ownership have been transferred; or
 ¡ Substantially all the risks and rewards have neither been retained nor transferred but control is not retained.

Financial liabilities are derecognised when the obligation is discharged, cancelled or expires.

Current and deferred income tax
The tax expense for the period comprises current and deferred tax. Tax is recognised in the income statement, except to the extent that it 
relates to items recognised in other comprehensive income or directly in shareholders’ funds. In this case, the tax is also recognised in other 
comprehensive income or directly in shareholders’ funds, respectively. 

The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the balance sheet date in the 
countries where the Company operates and generates taxable income. Management periodically evaluates positions taken in tax returns with 
respect to situations in which applicable tax regulation is subject to interpretation. It establishes provisions where appropriate on the basis of 
amounts expected to be paid to the tax authorities.

Deferred income tax is recognised on temporary differences arising between the tax bases of assets and liabilities and their carrying amounts 
in the financial statements. However, deferred tax liabilities are not recognised if they arise from the initial recognition of goodwill; or arise from 
initial recognition of an asset or liability in a transaction other than a business combination that at the time of the transaction affects neither 
accounting nor taxable profit or loss.

Deferred income tax is recognised using the tax rates (and laws) that have been enacted or substantially enacted by the balance sheet date and 
are expected to apply then the related deferred income tax asset is realised or the deferred income tax liability is settled. Deferred tax assets are 
only recognised to the extent it is probable that there will be suitable taxable profits from which they can be recovered.

Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when the deferred income taxes assets and liabilities relate to income taxes levied by the same taxation authority on either the 
same taxable entity or different taxable entities where there is an intention to settle the balances on a net basis. Deferred tax balances are 
not discounted. 

Foreign currency translation
The presentation and functional currency of the Company is Pounds Sterling (£).

Transactions in foreign currencies are initially recorded in Pounds Sterling (£) at the foreign currency rate ruling at the date of the transaction. 
Monetary assets and liabilities denominated in foreign currencies are retranslated into Pounds Sterling (£) at the rates of exchange ruling at the 
balance sheet date (the closing rate).

Non-monetary items that are measured in terms of historical cost in a foreign currency are translated using the exchange rate at the date of the 
initial transaction. Non-monetary items measured at fair value in a foreign currency are translated using the exchange rate at the date when the 
fair value was determined.

Dividends
Final dividends proposed by the Board of Directors and unpaid at the year end are not recognised in the financial statements until they have been 
approved by shareholders at the Annual General Meeting. Interim dividends are recognised when paid.

Equity instruments
Equity instruments issued by the Company are recorded at the proceeds received net of direct issue costs.

181

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSNotes to the company financial statements continued

3 Summary of significant accounting policies continued
Share-based payments
The cost of equity settled transactions with employees is measured by reference to the fair value at the date on which they are granted (see note 
30 of the consolidated financial statements for further details).

The cost of equity settled transactions is recharged to the respective employing entities.

4 Judgements and key sources of estimation uncertainty
The preparation of financial statements requires management to make assumptions, estimates and judgements that affect the amounts 
reported as assets and liabilities as at the balance sheet date and the amounts reported as revenues and expenses during the year. Use of 
available information and application of judgement are inherent in the formation of estimates. Actual results in the future may differ from those 
reported. In this regard, management believes that the accounting policies where judgement is necessarily applied are those that relate to: 

Investment in subsidiaries
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in 
which the estimate is revised. The following estimates are dependent upon assumptions which could change in the next financial year and have 
a material effect on the carrying amounts of assets and liabilities recognised at the balance sheet date.

5 Dividends

Pence per share
Prior year final dividend paid
Interim dividend paid

2019 
pence
16.0
17.6

2018 
pence
15.2
16.0

2019 
Shares in 
issue
number
581.9
581.9

2018 
Shares in 
 issue 
number
303.7
578.8

A second interim dividend of 16.0 pence (2018: 15.2 pence) per share, amounting to £93.1m (2018: £46.2m) in respect of the year ended 
31 December 2018 was proposed by the directors on 5 March 2019. The 2019 interim dividend of 17.6 pence per share (£102.4m) was paid on 
20 September 2019. 

6 Investments

Cost and net book value
At 1 January 2018
Additions
Disposals
At 31 December 2018

Cost and net book value

At 1 January 2019
Additions
At 31 December 2019

Total  
£m

1,244.9
467.4
(73.7)
1,638.6

1,638.6
2,312.3
3,950.9

Subsidiaries and other related entities are listed in note 33 of the consolidated financial statements.

On 28 January 2019, the Company subscribed for 2,300,000,000 shares in GVC Holdings UK Limited in exchange for the redemption of loan 
notes to equal value resulting in an additional investment in the year.

182

Notes to the Company  financial statements continued for the year ended 31 December 2019GVC Holdings PLC | Annual Report 20197 Trade and other receivables

Amounts due from Group companies
Other debtors
Prepayments

2019 
£m
895.8
1.0
0.7
897.5

2018 
£m
3,933.2
0.7
0.3
3,934.2

Amounts owed by other group undertakings are included under amounts falling due within one year as they are repayable on demand, 
unsecured, and accumulate interest in a range between 0% and 5.095%.

8 Trade and other payables

Current
Amounts due to Group companies
Other payables

2019  
£m

683.2
0.2
683.4

Amounts owed to other group undertakings are included under amounts falling due within one year as they are repayable on demand, 
unsecured, and accumulate interest in a range between 0% and 5.095%.

9 Interest bearing loans and borrowings

Current 
Euro denominated loans
USD denominated loans
Sterling denominated loans

Non-current 
Euro denominated loans
USD denominated loans
Sterling denominated loans

2019  
£m

1.9
17.8
(2.7)
17.0

–
581.0
(7.7)
573.5

2018  
£m

651.3
1.2
652.5

2018  
£m

–
6.2
–
6.2

818.8
609.1
261.3
1,689.2

As at 31 December 2019, £460.0m of committed bank facilities were undrawn (2018: £495.0m).

10 Financial risk management objectives and policies
The financial risk management objectives and policies applied by the Company are in line with those of the Group as disclosed in note 24 
to the consolidated financial statements.

11 Called up share capital
Details of the share capital of the Company are given in note 27 of the consolidated financial statements. 

12 Related party transactions
The Company has taken advantage of the exemption under paragraph 8(k) of FRS 101 not to disclose transactions with fellow wholly-owned 
subsidiaries. See note 33 of the consolidated financial statements for disclosure of remuneration of key management personnel.

13 Subsequent events
See note 35 of the Group accounts for disclosure of subsequent events related to the Company.

183

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSGlossary/Shareholder information

Glossary 
Definition of terms

Definition of terms

AAMS 

Adjusted fully diluted  
EPS cents 

Adjusted PBT 

B2B 

B2C 

BI 

bwin.party

CAGR 

CGUs 

CMS 

Automated accounts management systems

Fully diluted earnings per share based on adjusted PBT

Profit before exceptional items, amortisation associated with acquisition, dividends from previously 
sold businesses
Business-to-business

Business-to-consumer

Business intelligence

bwin.party digital entertainment plc

Compound annual growth rate

Cash-generating units

Customer marketing services

Constant currency basis

Contribution

Contribution margin

Each month in the prior period re-translated at the current periods exchange rate

Revenue less betting taxes, payment service provider fees, software royalties, affiliate commissions, 
revenue share and marketing costs
Contribution as a percentage of NGR

CRM 

CS 

CSR 

DTR 

Customer relationship management

Customer services

Corporate Social Responsibility

Disclosure and transparency rules

Enlarged Group

GVC Holdings PLC incorporating Ladbrokes Coral Group

EPS 

H2GC 

IA 

IAS 

IFRS

IOT 

KPIs

KYC 

Ladbrokes Coral

LTIP

MIP

Net debt

Net Gaming Revenue (“NGR”)

NGR YTD

Revenue

Sports Gross Win Margin

Sports Gross Win Margin %

Sports Net Gaming Revenue  
(“Sports NGR”)

Earnings per share

H2 Gambling Capital – independent providers of gambling market data and estimates

Internal audit and risk management 

International Accounting Standards

International Financial Reporting Standards

Internet of things

Key performance indicators

Know your customer – customer verification tools

Ladbrokes Coral Group Plc

Long-term incentive plan 

Management incentive plan

Cash and cash equivalents (including amounts recorded as assets in disposal groups classified as held for 
sale), less customer liabilities less interest bearing loans and borrowings
Revenue before deducting VAT

Net Gaming Revenue in the year to date

Net Gaming Revenue less VAT (imposed by certain EU jurisdictions on either sports or gaming revenue)

Sports wagers less payouts

Sports Gross Win Margin divided by Sports wagers

Sports Gross Win Margin less free bets and promotional bonuses

Underlying EBITDA

Stated pre separately disclosed items and shared based payments

184

GVC Holdings PLC | Annual Report 2019Shareholder information

Annual General Meeting
The 2020 AGM will be held on 30 April 2020 at The Mermaid, 
Puddle Dock, London EC4V 3DB. Details of each resolution to be 
considered at the meeting and voting instructions are provided in 
the Notice of AGM which is available on the Company’s website 
at www.gvc-plc.com. The voting results of the 2020 AGM will be 
accessible on the Company’s website at www.gvc-plc.com shortly 
after the meeting.

Communications
Information about the company, including details of the current share 
price, is available on the website, www.gvc-plc.com

Shareholding contacts
For any queries regarding your shareholding, please contact 
Link Asset Services.

Share fraud warning
Fraudsters use persuasive and high-pressure tactics to lure investors 
into scams. They may offer to sell shares that turn out to be worthless 
or non-existent, or to buy shares at an inflated price in return for an 
upfront payment. While high profits are promised, if you buy or sell 
shares in this way you will probably lose your money. Should you 
receive any unsolicited calls or documents to this effect, you are 
advised not to give out any personal details or to hand over any 
money without ensuring that the organisation is authorised by the 
UK Financial Conduct Authority (FCA) and doing further research.

If you are unsure or you think you have been targeted, you 
should report the organisation to the FCA. For further 
information, please visit the FCA’s website at www.fca.org.uk, 
email consumer.queries@fca.org.uk or call the FCA consumer 
helpline on 0800 111 6768 if calling from the UK or +44 20 7066 1000 
if calling from outside the UK.

185

GVC Holdings PLC | Annual Report 2019OVERVIEW  |  STRATEGIC REPORT  |  GOVERNANCE  |  FINANCIAL STATEMENTSCorporate information

Corporate information

Independent auditor
KPMG LLP

Chartered Accountants and Statutory 
Auditor
15 Canada Square 
London 
E14 5GL

DIVIDEND TIMETABLE

05 March 

Dividend declared

12 March

Ex-dividend date

13 March

Record date

23 April

Payment

Solicitors
Addleshaw Goddard

DQ Advocates

Principal UK Bankers
Barclays Bank PLC 
The Royal Bank of Scotland plc

FUTURE TRADING UPDATES 
AND FINANCIAL CALENDAR 

30 April

AGM

July

August

October

Post close trading update

Interim results

Q3 trading update

Company name
GVC Holdings PLC

Company number
4685V

Secretary and registered office
Robert Hoskin 
GVC Holdings PLC 
32 Athol Street 
Douglas 
Isle of Man 
IM1 1JB

Telephone: +350 200 78700 
www.gvc-plc.com

Registrars
Link Asset Services 
The Registry 
34 Beckenham Road 
Beckenham 
BR3 4TU

Telephone: 0871 664 0300 from the UK or  
+44 (0)371 664 0300 from outside the UK 
Email: shareholderenquiries@linkgroup.co.uk

186

GVC Holdings PLC | Annual Report 201944

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WWW.GVC-PLC.COM

GVC HOLDINGS PLC 
REGISTERED OFFICE
32 ATHOL STREET  
DOUGLAS  
ISLE OF MAN  
IM1 1JB

INCORPORATED IN THE ISLE OF MAN  
UNDER NUMBER 4685V