Quarterlytics / Healthcare / Biotechnology / Equillium, Inc.

Equillium, Inc.

eq · NASDAQ Healthcare
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Ticker eq
Exchange NASDAQ
Sector Healthcare
Industry Biotechnology
Employees 35
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FY2014 Annual Report · Equillium, Inc.
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Consolidated Financial Statements 
(In Canadian dollars) 

EQ INC. 

Years ended December 31, 2014 and 2013 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Consolidated Statements of Financial Position 
(In thousands of Canadian dollars) 

December 31, 2014 and 2013 

Assets 

Current assets: 

Cash and cash equivalents (note 9) 
Accounts receivable (note 18 (a)) 
Other current assets (note 10(a)) 

Non-current assets: 

Investment (note 3) 
Property and equipment (note 11) 
Domain properties and other intangible assets (note 12) 

Liabilities and Shareholders' Equity 

Current liabilities: 

Accounts payable and accrued liabilities (note 10 (b)) 
Deferred lease inducement 
Current portion of finance leases  
Deferred revenue 

Non-current liabilities: 
Finance leases 
Deferred lease inducement 

Shareholders' (deficiency) equity (note 14) 

Going concern (note 2) 
Commitments and contingencies (note 19) 

On behalf of the Board: 

2014 

2013 

$ 

    311 
    722 
 196 
1,229 

50 
124 
   324 
   498 

$ 

2,797 
2,231 
222  
5,250 

50 
281 

1,610          
1,941 

$  1,727 

$    7,191 

$ 

1,480 
22 
  64 
  90 
1,656 

  – 
                   73 
73 

$ 

2,316 
14 
122 
602 
3,054 

64 
– 
64 

$ 

1,729 

$     3,118 

     (2) 

4,073 

$ 

1,727 

$     7,191 

“Vernon Lobo” 

  Director 

“Geoffrey Rotstein” 

   Director 

See accompanying notes to consolidated financial statements.

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Consolidated Statements of Comprehensive Income (Loss) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

Revenue (note 4) 

Publishing cost and advertising 
Employee compensation and benefits 
Other operating expense 
Depreciation of property and equipment 
Amortization of domain properties and other intangible assets 
Impairment of goodwill and other intangible assets (note 12) 

Loss from operations 

Finance income (note 6) 
 Finance costs (note 6)  

Loss before income taxes 

Income tax recovery (note 7): 

Current 
Deferred 

2014 

2013 

$  4,877 

$      8,044 

2,322 
2,990 
2,217 
186 
1,093 
   265 
  9,073 

(4,196) 

13 
(125)  

(4,308) 

                 22 
    – 
  22 

 4,228 
 3,605 
 2,549 
273 
 1,158 
    716 
 12,529 

(4,485) 

  34 
(257) 

(4,708) 

2 
235 
237 

Net loss 

(4,286) 

(4,471) 

Other comprehensive income: 

Foreign currency translation adjustments 

to equity 

Other comprehensive income, net of tax 

Comprehensive loss 

Loss per share (note 8):  

 Basic 
 Diluted 

156 
156 

436 
436 

$ 

(4,130) 

$ 

(4,035) 

$ 

(0.27) 
(0.27) 

$ 

(0.28) 
(0.28) 

See accompanying notes to consolidated financial statements. 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Consolidated Statements of Changes in Shareholders' Equity 
(In thousands of Canadian dollars) 

Years ended December 31, 2014 and 2013 

Common shares                                                     other                                         Total     

Accumulated 

 Number of 
shares  

Amount  

Contributed      comprehensive                               (deficiency) 
          equity 

income (loss)  

surplus  

Deficit   

Balances, January 1, 2014 
Net loss 
Share-based payments (note 15) 
Foreign currency translation adjustments to equity 

   15,857,225 
– 
– 
– 

$  66,278 
– 
– 
– 

$ 

2,395 
– 
55 
– 

$ 

(2,022) 
– 
– 
156 

$    (62,578) 
(4,286) 
– 
– 

$ 

4,073 
(4,286) 
55 
 156 

Balances, December 31, 2014 

15,857,225 

$  66,278 

$ 

2,450 

$ 

(1,866) 

$    (66,864) 

$ 

     (2) 

Common shares  

Number of 
shares  

Amount  

Accumulated 
other 
Contributed  comprehensive 
surplus     Income (loss) 

   Deficit  

  Total 
          equity 

Balances, January 1, 2013 
Net loss 
Share-based payments (note 15) 
Share consolidation (note 14) 
Foreign currency translation adjustments to equity 

126,858,304 
– 
– 
(111,001,079) 
– 

$  66,278 
– 
– 
      – 
– 

$  2,338 
– 
57 
– 
– 

$ 

(2,458) 
– 
– 
– 
436 

$ 

$    (58,107) 

8,051 
           (4,471)            (4,471) 
57 
      – 
              436 

– 
– 
– 

Balances, December 31, 2013 

   15,857,225 

$  66,278 

$ 

 2,395 

$ 

 (2,022) 

$    (62,578) 

$ 

 4,073 

See accompanying notes to consolidated financial statements. 

3 

 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
EQ INC. 

Consolidated Statements of Cash Flows 
(In thousands of Canadian dollars) 

Years ended December 31, 2014 and 2013 

Cash flows from operating activities: 

2014 

2013 

Net loss                                                                                                            $      (4,286)               $     (4,471) 
Adjustments to reconcile net loss to net cash flows from operating activities: 

Depreciation of property and equipment                                                              186                             273 
Amortization of domain properties and other intangible assets                        1,093                         1 ,158 
Amortization of deferred lease inducement                                                          (28)                            (41) 
Share-based payments (note 15)                                                                           55                               57 
Foreign exchange loss                                                                                         123                             260 
Finance cost (income), net                                                                                       2                              (8) 
Current income tax recovery                                                                                 (22)                             (2) 
Deferred income tax recovery                                                                                 –                            (235) 
Impairment of goodwill and other intangible assets                                              265                           716 
Loss on sale of property and equipment                                                                 –                                  1 
Gain on sale of domain properties and other intangible assets                            (79)                              – 
Change in non-cash operating working capital (note 21)                                             346                            160 
Cash used in operating activities                                                                              (2,345)                      (2,132) 
Income taxes received                                                                                                   22                              44 
Net cash used in operating activities                                                                        (2,323)                      (2,088) 

Cash flows from financing activities: 

Repayment of finance leases                                                                                      (123)                        (155) 
Interest paid                                                                                                                  (15)                          (26) 
Net cash used in financing activities                                                                           (138)                        (181) 

Cash flows from investing activities: 

Interest income received                                                                                                13                              34 
Net proceeds from disposal of property and equipment                                                   –                               2 
Net proceeds from disposal of domain properties                                                          96                               – 
Additions to property and equipment                                                                            (11)                          (78) 
Additions to intangible assets                                                                                             –                           (51) 
Net cash from (used in) investing activities                                                                    98                            (93) 

 Foreign exchange loss on cash held in foreign currency  

 (123)                         (260) 

Decrease in cash and cash equivalents 

Cash and cash equivalents, beginning of year 

 (2,486)                      (2,622) 

 2,797 

 5,419 

Cash and cash equivalents, end of year 

$ 

    311 

$ 

 2,797 

See accompanying notes to consolidated financial statements. 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                                                                                                                                                                                                                                                                  
    
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

1. 

Corporate information: 

EQ  Inc.  (“EQ  Works”)  (the  "Company")  uses  real-time  technology  and  advanced  analytics  to 
improve  performance  for  all  web,  mobile,  social  and  video  advertising  initiatives. The Company 
balances the many components that comprise the complex advertising ecosystem and establishes 
equilibrium for reaching the right audience at the right time through any  web  or  mobile  device.  
The Company is governed by the Ontario Business Corporations Act and is domiciled in Canada. 
The address of the Company's registered office is 1255 Bay Street, Suite 400, Toronto, ON M5R 
2A9.   The  Company  is  a  publicly  listed  on  the TSX Venture Exchange ("TSX-V") (note 22). 

2. 

Significant accounting policies: 

The  accounting  policies  set  out  below  have  been  applied consistently  to  all  years presented  in 
these consolidated financial statements: 

(a)  Statement of compliance: 

These consolidated financial statements have been prepared in accordance with International 
Financial Reporting Standards ("IFRS") and interpretations of IFRS Interpretation Committee 
(“IFRIC”), as issued by the International Accounting Standards Board ("IASB").The accounting 
policies applied in these consolidated  financial  statements  are  based  on  IFRS  issued  and  
outstanding    as    of  April  30,  2015,  the  date  the  Board  of  Directors  authorized  the 
consolidated  financial statements for issue. 

(b)  Basis of presentation and going concern: 

The  consolidated  financial  statements  have  been  prepared  mainly  under  the  historical  cost 
basis.  Other measurement bases used are described in the applicable notes. 

The  consolidated  financial  statements  were  prepared  on  a  going  concern  basis,  which 
assumes that the  Company  will continue in  operation for the foreseeable future  and  will be 
able to realize its assets and discharge its liabilities and commitments in the normal course of 
business. 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

The Company has incurred significant operating losses $ 4.3 million (2013 - $4.5) and negative 
cash flows from operations $2.3 million (2013 - $2.1) in recent years, and has a working capital 
deficiency $400 surplus of (2013 - $2.2 million).  Whether and when the Company can attain 
profitability  and  positive  cash  flows  is  uncertain.    These  uncertainties  cast  significant  doubt 
upon the Company’s ability to continue as a going concern. 

The  Company  will  need  to  raise  capital  in  order  to  fund  its  operations.    This  need  may  be 
adversely  impacted  by:  a  lack  of  normally  available  financing  and  an  accelerating  loss  of 
customers.  To address its financing requirements, the Company will seek financing through 
debt  and  equity  financings,  asset  sales,  and  rights  offerings  to  existing  shareholders.    The 
outcome of these matters cannot be predicted at this time. 

On  June  13,  2013,  the  Company  announced  the  consolidation  of  all  of  the  outstanding 
common shares of the Company.  The common shares were consolidated on the basis of one 
new  common  share  for  eight  existing  common  shares.    Following  the  common  share 
consolidation, the number of outstanding common shares of the Company was approximately 
15,857,225.  Accordingly,  income  (loss)  per  share  has  been  determined  on  a  basis  that  is 
consistent with the effect of the share consolidation for all years presented. 

(c)  Functional and presentation currencies: 

These consolidated financial statements are presented in Canadian dollars. The Company's 
functional currency is the U.S. dollar. The Company has elected its presentation currency to 
be  the  Canadian  dollar  as  it  is  listed  on  the  TSX-V  and  its  shareholders  are  primarily 
Canadian. 

(d)  Use of estimates and judgments: 

The preparation of consolidated financial statements and application of IFRS often  involve 
management's judgment and the use of estimates and assumptions deemed to be reasonable 
at  the  time  they  are  made.   The  Company  reviews  estimates  and  underlying assumptions 
on  an  ongoing  basis.    Revisions  are  recognized  in  the  period  in  which  the  estimates  are 
revised and may impact future periods as well.  Other results may be derived with different 
judgments  or  using  different  assumptions  or  estimates  and  events  may  occur  that  could 
require a material adjustment. 

6 

 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

The  following  are  critical  accounting  policies  subject  to  such  judgments  and  the  key 
sources  of  estimation  uncertainty   that  the  Company  believes  could  have  the  most 
significant  impact  on  the  reported  consolidated  results  of  operations  and  consolidated 
financial position. 

(e) Key sources of estimation uncertainty: 

(i)   Useful  lives  of  intangible  assets  -  Useful  lives  over  which  intangible  assets  are 
amortized are based on management's estimate of future use and performance. Expected 
useful lives are reviewed annually for any change to estimates and assumptions. 

(ii)  Revenue recognition - In their determination of the amount and timing of revenue to be 
recognized,  management  relies  on  assumptions  and  estimates  supporting  its  revenue 
recognition  policy.    Revenue  from  fixed  fee  arrangements  is  recognized  using  the 
percentage-of-completion  method.      Estimates  of  the  percentage-of-completion  for 
customer  projects  are  based  upon  current  actual  and  forecasted  information  and 
contractual terms. 

(iii)  Trade  receivables  -  The  Company  monitors  the  financial  stability  of  its  customers  and 
the  environment in  which they  operate to make estimates regarding the likelihood that 
the individual trade receivable balances will be paid.   Credit risks for outstanding trade 
receivables are regularly assessed and allowances are recorded for estimated losses. 

(iv) Share-based payments - The estimated fair value of stock options is determined using 
the  Black-Scholes  option  pricing  model.    Inputs  to  the  model  are  subject  to  various 
estimates related to volatility, interest rates, dividend yields and expected life of the stock  
options  issued.    Fair  value  inputs  are  subject  to  market  factors,  as  well  as  internal 
estimates.     In  addition  to  the  fair  value  calculation,  the  Company  estimates  the 
expected  forfeiture rate with  respect  to equity-settled share-based payments  based on 
historical experience. 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

(f) Critical judgments in applying accounting policies: 

(i)    Impairment tests for non-financial assets - Judgment is applied in determining whether 
events  or  changes  in  circumstances  during  the  years  are  indicators  that  a  review  for 
impairment should be conducted. 

(ii)  Functional  currency  -  Judgment  is  applied  in  situations  where  primary  and  secondary 
indicators  are  mixed.   Primary  indicators  such  as  the  currency  that  mainly  influences 
sales prices are given priority before considering secondary indicators. 

(g)  Basis of consolidation: 

(i)   Subsidiaries: 

Subsidiaries  are  entities  controlled  by  the  Company.  The  financial  statements  of 
subsidiaries  are  included  in  the  consolidated  financial  statements  from  the  date  that 
control  commences  until  the  date  that  control  ceases.   Transaction  costs,  other  than 
those associated with the issuance of debt and equity securities that the Company incurs 
in connection with a business combination, are expensed as incurred. 

The Company has the following wholly owned subsidiaries: 

CX Digital Media U.S.A Inc. 
CX Digital Media Inc. 
EQ Advertising Group LTD 
Cyberplex Services Inc. 
Cyberplex Ontario Holdings Inc. 
1887811 Ontario Inc. 
CX U.S.A Southwest Inc. 
CX U.S.A. Pacific, Inc. 
Bootcamp Media Inc. 

            Ownership interest 

Jurisdiction  
  of incorporation 

December 31,  December 31,
2013

 2014 

Delaware 
Ontario 
Ontario 
Ontario 
Ontario 
Ontario 
Texas 
California 
Ontario 

100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 

100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100%

(ii)   Transactions eliminated on consolidation: 

Intercompany  balances  and  transactions,  and  any  unrealized  income  and  expenses 
arising from such transactions, are eliminated upon consolidation. 

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

(h)   Foreign currency transactions: 

Transactions in foreign currencies are translated to the respective functional currencies of the 
Company and its subsidiaries at exchange rates at the dates of the transactions. Monetary 
assets and liabilities denominated in foreign currencies at the reporting date are translated  to 
the  functional  currency  at  the  exchange  rate  at  that  date.    Non-monetary assets and 
liabilities denominated in foreign currencies that are measured at fair value are translated to 
the functional currency at the exchange rate at the date that the fair value was determined.  
Foreign currency differences arising on translation are recognized in finance income or cost. 
Non-monetary assets and liabilities and related depreciation and amortization  are  translated 
at  historical  exchange  rates.      Revenue  and  expenses,  other  than  depreciation  and 
amortization, are translated at the average rates of exchange for the year.  Exchange gains 
and losses resulting from the translation of functional to presentation currency are recorded 
to other comprehensive income (loss) ("OCI") in the year in which they occur. 

(i)  Financial instruments: 

(i)   Non-derivative financial assets: 

The Company initially recognizes loans and receivables and deposits on the date they 
originate.   All  other  financial  assets  (including  assets  designated  at  fair  value  through 
profit or loss) are recognized initially on the trade date at which the Company becomes 
a party to the contractual provisions of the instrument. 

The  Company  derecognizes  a  financial  asset  when  the  contractual  rights  to  the  cash 
flows  from  the  asset  expire,  or  it  transfers  the  rights  to  receive  the  contractual  cash 
flows on the financial asset in a transaction in which substantially all the risks and rewards 
of ownership of the financial asset are transferred. 

Financial assets and liabilities are offset and the net amount presented in the consolidated 
statements of financial position when, and only when, the Company has a legal right to 
offset the amounts and intends either to settle on a net basis or to realize the asset and 
settle the liability simultaneously. 

Financial  instruments  are,  for  measurement  purposes,  grouped  into  categories.   The 
classification depends  on  the  purpose and  is  determined upon  initial  recognition.   The 
Company has the following categories of non-derivative financial assets: financial assets  

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

at fair value through profit or loss, loans and receivables and available-for-sale financial 
assets. 

(a)  Financial assets at fair value through profit or loss: 

A financial asset is classified at fair value through profit or loss if it is classified as 
held-for-trading  or  is  designated  as  such  upon  initial  recognition. Financial  assets 
are  designated  at  fair  value  through  profit  or  loss  if  the  Company  manages  such 
investments  and  makes  purchase  and  sale  decisions  based  on  their  fair  value  in 
accordance  with  the  Company's  documented  risk  management  or  investment 
strategy. Upon  initial  recognition,  attributable  transaction  costs  are  recognized  in 
profit  or  loss  as  incurred. Financial  assets  at  fair  value  through  profit  or  loss  are 
measured  at  fair  value,  and  changes  therein  are  recognized  in  profit  or  loss. The 
Company's short-term investments, if any, are classified as held-for-trading. 

(b)  Loans and receivables: 

Loans  and  receivables,  which  include  cash  equivalents  and  accounts  receivable, 
are recognized  initially  at fair  value  plus any  directly  attributable transaction costs. 
Subsequent to initial recognition, loans and receivables are measured at amortized 
cost  using  the  effective  interest  method,  less  any  impairment  losses.    Accounts 
receivable comprise trade receivables, net of allowance for doubtful accounts. 

Cash  and  cash  equivalents  comprise  cash  balances  and  cash  deposits  with 
original  maturities  of  three  months  or  less  and  highly  liquid  investments  that  are 
readily  convertible  to  known  amounts  of  cash  and  are  subject  to  an  insignificant 
risk of changes in value.  Bank overdrafts that are repayable on demand and form an 
integral part  of the Company's  cash management are included as a component of 
cash and cash  equivalents  for  the  purpose  of  the consolidated statements  of cash 
flows. 

(c)  Available-for-sale financial assets: 

Available-for-sale  financial  assets  are  non-derivative  financial  assets  that  are 
designated  as  available-for-sale  and  that  are  not  classified  in  any  of  the  previous 
categories,  and  include  private  company  investments.  Subsequent  to  initial 
recognition,  they  are  measured  at  fair  value  and  changes  therein,  other  than 
impairment losses and foreign currency differences on available-for-sale equity  

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

instruments, are recognized in OCI and presented within equity in the fair value reserve.  
When an investment is derecognized, the cumulative gain or loss in OCI is transferred to 
profit or loss. 

(ii)   Non-derivative financial liabilities: 

The Company  initially  recognizes debt securities  issued  and subordinated liabilities on 
the  date  that  they  are  originated.      All  other  financial  liabilities  (including  liabilities 
designated at fair value through profit or loss) are recognized initially on the trade date at 
which the Company becomes a party to the contractual provisions of the instrument. The 
Company  derecognizes  a  financial  liability  when  its  contractual  obligations  are 
discharged, cancelled or expired. 

The  Company's  non-derivative  financial  liabilities  consist  of  accounts  payable  and 
accrued liabilities and finance leases.  Such financial liabilities are recognized initially at 
fair  value  plus  any  directly  attributable  transaction  costs.      Subsequent  to  initial 
recognition and measurement, these financial liabilities are measured at amortized cost 
using the effective interest method. 

(iii)  Derivative financial assets and liabilities: 

The Company holds derivative financial instruments from time to time to hedge its foreign 
currency  exposures  as  compared  to  the  functional  currency  of  the  Company  or  its 
subsidiaries.   Derivatives are recognized initially at fair value and attributable transaction 
costs  are  recognized  in  profit  or  loss  as  incurred.    Subsequent  to  initial  recognition, 
derivatives  are  measured  at  fair  value  with  any  gains  or  losses  being  recognized  in 
finance income or finance cost when they occur. 

(j)  Property and equipment: 

(i)   Recognition and measurement: 

Property  and  equipment  are  measured  at  cost  less  accumulated  depreciation  and 
accumulated impairment losses. Cost includes expenditures that are directly attributable 
to the acquisition of the asset. Gains and losses on disposal of an item of property and 
equipment are determined by comparing  the  proceeds  from  disposal  with  the  carrying  
amount  of  property  and equipment and are recognized net within operating income. 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

The  costs  of  the  day-to-day  servicing  of  property  and  equipment  are  recognized  in 
operating income as incurred. 

(ii)   Depreciation: 

Depreciation is calculated  over the  depreciable  amount,  which is  the cost of an  asset, 
or other amount substituted for cost, less its estimated residual value.   Depreciation is 
recognized  on  a  straight-line  basis  over  the  estimated  useful  lives  of  the property  and 
equipment, since this most closely reflects the expected pattern of consumption of the 
future economic benefits embodied in the asset. 

The estimated useful lives for the current and comparative years are as follows: 

Furniture and fixtures                                                                                              4 years 
Computer equipment                                                                                              3 years 
Leasehold improvements                                        Lesser of useful life and term of lease 

Depreciation  methods,  useful  lives  and  residual  values  are  reviewed  at  each  financial 
year end and adjusted, if appropriate. 

(iii)  Research and development: 

Expenditure on research activities, undertaken with the prospect of gaining new scientific 
or technical knowledge and understanding, is recognized in profit or loss as an expense 
as incurred. 

Expenditure on development activities, whereby research findings are applied to a plan 
or  design  for  the  production  of  new  substantially  improved  products  and  processes,  is 
capitalized  only  if  the  product  or  process  is  technically  and  commercially  feasible,  if 
development costs can be measured reliably, if future economic benefits are probable, 
if  the  Company  intends  to  use  or  sell  the  asset  and  the  Company  intends  and  has 
sufficient  resources  to  complete  development.      To  date,  no  material  development 
expenditures have been capitalized. 

For the year ended December 31, 2014, $349 (2013 - $90) of research and development 
costs have been expensed primarily as part of employee compensation and benefits in 
profit or loss. 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

(k)   Intangible assets:  

(i)   Domain properties and other intangible assets: 

Other intangible assets that are acquired by the Company and have finite useful lives are 
measured at cost less accumulated amortization and accumulated impairment losses. 

(ii)  Amortization: 

Amortization  is  calculated  over  the  cost  of  the  asset  less  its  estimated  residual  value, 
which  typically  is  expected  to  be  nil.   Amortization  is  recognized  in  profit  or  loss  on  a 
straight-line basis over the estimated useful lives of intangible assets, other than goodwill, 
from  the  date  that  they  are  available  for  use,  since  this  most  closely  reflects  the 
expected pattern of consumption of the future economic benefits embodied in the asset.  
Useful  lives,  residual  values  and  amortization  methods  for  intangible  assets  with  finite 
lives are reviewed at least annually. 

The estimated useful lives for the current and comparative years are as follows: 

Computer Software                                                                                         2 years 
Technology                                                                                                             4 years 
Domain properties and content                                                                               7 years  
       1- 5 years 
Customer relationships   

(l)   Impairment: 

(i)   Financial assets, including accounts receivable: 

A financial asset is considered impaired if objective evidence indicates that one or more 
events have had a negative effect on the estimated future cash flow of that asset that can 
be estimated reliably.    Individually significant financial assets are tested for impairment 
on an individual basis.   The remaining financial assets are assessed collectively based 
on the nature of the asset. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

An  impairment  loss  on  loans  and  receivables  is  measured  as  the  difference  between 
the asset's carrying amount and the present value of the future cash flows expected to 
be derived from the asset.   The carrying value is reduced through the use of an allowance 
for doubtful accounts, with the loss recognized in net income (loss). 

An impairment loss on available-for-sale financial assets is recognized by reclassifying 
the  losses  accumulated  in  the  fair  value  reserve  in  equity  to  the  consolidated 
statements  of  comprehensive  income  (loss).   The  cumulative  loss  that  is  reclassified 
from equity to net income (loss) is the difference between the acquisition cost less any 
impairment loss previously recognized and the current fair value.  An impairment loss in 
respect  of  an  equity-accounted  investment  is  measured  by  comparing  the  recoverable 
amount of the investment with its carrying amount. 

(ii)   Non-financial assets: 

The  carrying  amounts  of  the  Company's  non-financial  assets,  other  than  deferred  tax 
assets,  are  reviewed  at  each  reporting  date  to  determine  whether  there  is  any 
indication  of  impairment.    If  any  such  indication  exists,  then  the  asset's  recoverable 
amount  is  estimated.    For  intangible  assets  that  are  not  yet  available  for  use,  the 
recoverable amount is estimated each year during the fourth quarter in alignment with the 
Company's annual planning cycle. 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

(m)  Share-based payments: 

Share-based  payment  arrangements  in  which  the  Company  receives  goods  or  services  as 
consideration  for  its  own  equity  instruments  are  accounted  for  as  equity-settled  share- 
based payment transactions. 

The grant date fair value of share-based payment awards granted to employees is recognized 
as a compensation cost, with a corresponding increase in contributed surplus, over the vesting 
period of the award.   The amount recognized is adjusted to reflect the number of awards for 
which the related service and non-market vesting conditions are expected to be met, such that 
the  amount  ultimately  recognized  is  based  on  the  number  of  awards  that  vest.    Upon 
exercising the awards, such as options, the fair value of the stock options exercised that has 
been expensed to contributed surplus along with the cash received is reclassified to common 
shares and reflected in the statements of changes in shareholders' equity. 

(n)   Provisions: 

A provision is recognized if, as a result of a past event, the Company has a present legal or 
constructive  obligation  that  can  be  estimated  reliably,  and  it  is  probable  that  an  outflow  of 
economic benefits will be required to settle the obligation.  The timing or amount of the outflow 
may  still  be  uncertain.    Provisions  are  determined  by  discounting  the  expected future 
cash  flows  at  a  pre-tax  rate  that  reflects  current  market  assessments  of  the  time value of 
money and the risks specific to the liability.   The unwinding of the discount is recognized as 
finance cost. 

(o)  Revenue: 

The  Company  generates  revenue  from  the  targeted  delivery  of  digital  advertisements  to 
internet  users  through  various  channels,  including  online  display,  mobile,  social  and  video 
using  its  “Programmatic  Marketing  Platform”.  The  Company  offers  its  services  on  a  fully-
managed  and  a  self-service  technology  basis.  Revenue  is  recognized  when  all  four  of  the 
following criteria are met: (i) evidence of an arrangement exists, (ii) delivery has occurred or a 
service has been provided, (iii) customer fees are fixed or determinable, and, (iv) collection is 
reasonably assured.  

Revenue arrangements are evidenced by a fully  executed insertion order (“IO”). Generally, 
IOs specify the number and type of advertising impressions to be delivered over a specified 
time at an agreed upon price, and performance objectives for an ad campaign.  

Performance objectives are generally a measure of targeting as defined by the parties in  

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

advance,  such  as  number  of  ads  displayed,  consumer  clicks  on  ads,  or  consumer  actions 
(which  may  include  qualified  leads,  registrations,  downloads,  inquiries  or  purchase).  These 
payment models are commonly referred to as "CPM" (cost per impression), "CPC" (cost per 
click) and "CPA" (cost per action).  

Professional services revenue is based on either time and material arrangements or fixed fee 
arrangements.  Revenue related to time and materials arrangements is recognized as services 
are performed.  Revenue from fixed fee arrangements is recognized using the percentage-of-
completion method, based on the ratio of total labour hours incurred to date to total estimated 
labour  hours.    Changes  in  job  performance,  job  conditions,  estimated  profitability  and  final 
settlement may result in revisions to costs and income and are recognized in the year in which 
the  revisions  are  determined.    Costs  include  direct  material  and  labour  costs  which  are 
expensed as incurred.  Provisions for estimated losses on incomplete arrangements are made 
in the year in which such losses are determined. 

Revenue  from  hosting  services  is  recognized  on  a  straight-line  basis  over  the  term  of  the 
hosting arrangement. 

Amounts billed in excess of revenue recognized to date on a contract-by-contract basis are 
classified as deferred revenue, whereas revenue recognized in excess of amounts billed is 
classified as accrued income within other current assets. 

The  Company  determines  collectability  by  performing  ongoing  credit  evaluations  and 
monitoring its customers’ accounts receivable balances. For new customers and their agents, 
which may be advertising agencies or other third parties, the Company may perform a credit 
check  with  an  independent  credit  agency  and  may  check  credit  references  to  determine 
creditworthiness.  The  Company  only  recognizes  revenue  when  collection  is  reasonably 
assured. If collection is not considered reasonably assured, revenue is recognized only once 
fees  are  collected.  Revenue  is  recorded  net  of  trade  discounts  and  volume  rebates.  If  it  is 
probable  that  discounts  will  be  granted  and  amounts  can  be  measured  reliably,  then  the 
discount is recognized as a reduction of revenue as the related sales are recognized.  
In instances where the Company contracts with third party advertising agencies on behalf of 
their advertiser clients, a determination is made to recognize revenue on a gross or net basis 
based on an assessment of whether the Company is acting as the principal or an agent in the 
transaction. Generally the Company is the primary obligor and is responsible for (i) fulfilling 
the advertisement delivery, (ii) establishing the selling prices for delivery ofthe advertisements, 
and (iii) performing all billing and collection activities including retaining credit risk, resulting in 
a  determination  that  the  Company  is  acting  as  the  principal  in  these  arrangements  and 
therefore revenue earned and costs incurred are recognized on a gross basis.  

16 

 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

In situations where amounts billed in excess of revenue recognized to date on an arrangement 
by  arrangement  basis  are  classified  as  deferred  revenue,  whereas  revenue  recognized  in 
excess of amounts billed is classified as accrued receivables and included as part of accounts 
receivable. 

(p)  Lease payments: 

Payments made under operating leases are recognized in profit or loss on a straight-line basis 
over the term of the lease.   Lease incentives received are recognized as an integral part of 
the total lease expense, over the term of the lease. 

Minimum lease payments made under finance leases are apportioned between the finance 
cost  and  the  reduction  of  the  outstanding  liability.   The  finance  cost  is  allocated  to  each 
period  during  the  lease  term  so  as  to  produce  a  constant  periodic  rate  of  interest  on  the 
remaining balance of the liability. 

Contingent lease payments are accounted for in the period in which they are incurred. 

(q)  Finance income and finance cost: 

Finance  income  comprises  interest  income  on  funds  invested  (including  available-for-sale 
financial assets), gains on the disposal of available-for-sale financial assets and changes in 
the  fair  value  of  financial  assets  at  fair  value  through  profit  or  loss.    Interest  income  is 
recognized as it accrues in profit or loss, using the effective interest method. 

Finance  cost  comprises  interest  expense  on  loans  and  borrowings,  changes  in  the  fair 
value  of  financial  assets  at  fair  value  through  profit  or  loss  and  impairment  losses 
recognized on financial assets. 

Foreign currency gains and losses are reported on a net basis within finance cost (income). 

(r)  Income taxes: 

Income  tax  expense  for  the  year  comprises  current  and  deferred  income  taxes.   Current 
taxes  and  deferred  taxes  are  recognized  in  the  consolidated  statements  of  comprehensive 
income (loss), except to the extent that they relate to items recognized in OCI or directly in 
equity.   In these cases, the taxes are also recognized in OCI or directly in equity, respectively. 

The Company uses the asset and liability method of accounting for deferred income taxes. 
Under  this  method,  the  Company  recognizes  deferred  income  tax  assets  and  liabilities  for 
future income tax consequences attributable to temporary differences between the  
17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

consolidated financial statement carrying amounts of assets and liabilities and their respective 
income  tax  bases,  and  on  unused  tax  losses  and  tax  credit  carryforwards.    The  Company  
measures  deferred  income  taxes  using  tax  rates  and  laws  that  have  been enacted or 
substantively  enacted  at  the  reporting  date  and  are  expected  to  apply  when  the  related 
deferred income tax asset is realized or the deferred income tax liability is settled. The  

Company  recognizes  deferred  income  tax  assets  only  to  the  extent  that  it  is  probable  that  
future    taxable    profit    will    be    available    against    which    the    deductible    temporary 
differences, as well as unused tax losses and tax credit carryforwards can be utilized. Deferred 
income  tax  assets  are  reviewed  at  each  reporting  date  and  are  reduced  to  the extent  that 
it  is  no  longer  probable  that  the  related  tax  benefit  will  be  realized.    The Company 
recognizes the effect of a change in income tax rates in the year of enactment or substantive 
enactment. 

Deferred  income  taxes  are  not  recognized  if  they  arise  from  the  initial  recognition  of 
goodwill,   nor   are   they   recognized   on   temporary   differences   arising   from   the   initial 
recognition  of  an  asset  or  liability  in  a  transaction  that  is  not  a  business  combination  and 
that  affects  neither  accounting  nor  taxable  profit  or  loss.   Deferred  income  taxes  are  also 
not  recognized  on  temporary  differences  relating  to  investments  in  subsidiaries  to  the 
extent  that  it  is  probable  that  the  temporary  differences  will  not  reverse  in  the  foreseeable 
future. 

The  Company  records  current  income  tax  expense  or  recovery  based  on  taxable  income 
earned  or  loss  incurred  for  the  year  in  each  tax  jurisdiction  where  it  operates,  and  for  any 
adjustment to taxes payable in respect of previous years, using tax laws that are enacted or 
substantively enacted at the consolidated statements of financial position dates. 

In  the  ordinary  course  of  business,  there  are  many  transactions  for  which  the  ultimate  tax 
outcome  is  uncertain.   The  final  tax  outcome  of  these  matters  may  be  different  from  the 
estimates  originally  made  by  management  in  determining  the  Company's  income  tax 
provisions.   Management  periodically  evaluates  the  positions  taken  in  the  Company's  tax 
returns  with  respect  to situations  in  which  applicable  tax  rules  are subject  to  interpretation. 
The Company establishes provisions related to tax uncertainties where appropriate, based on 
its best estimate of the amount that will ultimately be paid to or received from tax authorities. 

(s)   Income (loss) per share: 

Basic  loss per share amounts are calculated by dividing net  loss for  the  year attributable to 
common shareholders by the weighted average number of common shares outstanding during 
the year.  Diluted loss per share amounts are calculated by dividing the net loss attributable to  

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

common  shareholders  by  the  weighted  average  number  of  shares  outstanding  during  the 
period plus the weighted average number of shares that would be issued on the conversion of 
all the dilutive potential ordinary shares into common shares. 

(t)  Recently issued accounting pronouncements: 

Effective for annual periods beginning on or after January 1, 2016 

(i)   IFRS 10 Consolidated Financial Statements and IAS 28 Investments in Associates and 
Joint Ventures were amended by the IASB in September 2014 to eliminate an inconsistency 
between IFRS 10 and IAS 28 in dealing with the sale or contribution of assets between an 
investor and its associate or joint venture.  Subsequent to the amendments, a full gain or loss 
is recognized when a transaction involves a business (whether it is housed in a subsidiary or 
not) and a partial gain or loss is recognized when a transaction involves assets that do not 
constitute a business, even if these assets are housed in a subsidiary. Earlier application is 
permitted. 

(ii)    IFRS  10  Consolidated  Financial  Statements,  IFRS  12  Disclosure  of  Interests  in  Other 
Entities and IAS 28 Investments in Associates and Joint Ventures were amended by the IASB 
in  December  2014  to  clarify  the  application  of  the  requirement  for  investment  entities  to 
measure  subsidiaries  at  fair  value  instead  of  consolidating  them.  Earlier  application  is 
permitted. 

(iii)  IAS 1 Presentation of Financial Statements was amended by the IASB in December 2014.  
The  amendments  are  designed  to  further  encourage  companies  to  apply  professional 
judgement  in  determining  what  information  to  disclose  in  their  financial  statements.  For 
example,  the  amendments  make  clear  that  materiality  applies  to  the  whole  of  financial 
statements  and  that  the  inclusion  of  immaterial  information  can  inhibit  the  usefulness  of 
financial  disclosures.  Furthermore,  the  amendments  clarify  that  companies  should  use 
professional judgement in determining where and in what order information is presented in the 
financial disclosures.  Earlier application is permitted. 

Effective for annual periods beginning on or after January 1, 2017 

(iv)   IAS 16 Property, Plant and Equipment and IAS 38 Intangible Assets were amended by 
the  IASB  in  May  2014.    Amendments  clarify  that  the  use  of  revenue-based  methods  to 
calculate the depreciation of an asset is not appropriate because revenue generated by an 
activity that includes the use of an asset generally reflects factors other than the consumption 
of the economic benefits embodied in the asset.  The IASB also clarified that revenue is  

19 

 
 
 
 
  
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

2. 

Significant accounting policies (continued): 

generally  presumed  to  be  an  inappropriate  basis  for  measuring  the  consumption  of  the 
economic  benefits  embodied  in  an  intangible  asset.  This  presumption,  however,  can  be 
rebutted in certain limited circumstances. Earlier application is permitted. 

(v)   IFRS 15 Revenue from Contracts with Customers was issued by the IASB in May 2014.  
The core principle of the new standard is for companies to recognize revenue to depict the 
transfer of goods or services to customers in amounts that reflect the consideration (that is, 
payment) to which the company expects to be entitled in exchange for those goods or services. 
The new standard will also result in enhanced disclosures about revenue, provide guidance 
for  transactions  that  were  not  previously  addressed  comprehensively  (for  example,  service 
revenue  and  contract  modifications)  and 
for  multiple-element 
arrangements.  Earlier application is permitted.  IFRS 15 supersedes the following standards: 
IAS 11 Construction Contracts, IAS 18 Revenue, IFRIC  13 Customer Loyalty Programmes, 
IFRIC 15 Agreements for the Construction of Real Estate, IFRIC 18 Transfers of Assets from 
Customers, and SIC-31 Revenue—Barter Transactions Involving Advertising Services. 

improve  guidance 

Effective for annual periods beginning on or after January 1, 2018 

(ii)  IFRS 9 Financial Instruments was issued by the IASB in July 2014 and will replace IAS 39 
Financial  Instruments:  Recognition  and  Measurement.  IFRS  9  uses  a  single  approach  to 
determine whether a financial asset is measured at amortized cost or fair value, replacing the 
multiple  rules  in  IAS  39.  The  approach  in  IFRS  9  is  based  on  how  an  entity  manages  its 
financial  instruments  in  the  context  of  its  business  model  and  the  contractual  cash  flow 
characteristics of the financial assets. Most of the requirements in IAS 39 for classification and 
measurement  of  financial  liabilities  were  carried  forward  unchanged  to  IFRS  9.  The  new 
standard  also  requires  a  single  impairment  method  to  be  used,  replacing  the  multiple 
impairment methods in IAS 39.  Earlier application is permitted. 

The  Company  is  assessing  the  impact  of  this  new  standard  on  its  consolidated  financial 
statements. 

3. 

Investment: 

In July 2012, the Company acquired an available-for-sale equity investment in a private company 
for $50.  The fair value of the equity investment has not changed in 2014 or 2013. 

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

4. 

Revenue: 

The Company sub-classifies revenue into the following components: advertising and Marketing 
services revenue. 

Advertising  revenue  is  derived  from  the  on-line  network  connecting  advertisers  and  publishers 
to  execute  advertising.   Marketing services  revenue  is  derived  from  consulting  services  and 
developing advertising strategies for the Company's customers. 

Advertising 
Marketing services 

2014 

2013 

$    3 ,507 
1,370 

$     5,945 
2,099 

$    4 ,877 

$     8,044 

21 

 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

5. 

Segment information: 

The Company has one operating segment and report as such. EQ’s business focus on targeted 
advertising and incorporates the most sophisticated advertising technologies, data analytics and 
programmatic media buying capabilities into a single system. The chief operating decision maker 
evaluates the Company’s performance, makes operating decision, and allocates resources based 
on financial data consistent with the presentation in these financial statements. 

The  Company's  assets  and  operations  are  substantially  all  located  in  Canada;  however,  the 
Company services many customers in the United States and internationally. 

The  Company  generates  revenue  across  three  geographical  regions;  customer  revenue  by 
region is as follows: 

Canada 
Outside North America 
United States 

2014 

$  3,533 
  80 
1,264 

$ 

2013 

3,776 
116 
4,152 

$  4,877 

$     8,044 

In  2014,  there  was  one  customer  that  comprised  12%  of  the  Company's  total revenue from 
operations. No other customers exceeded 10% of revenue. In 2013, there were two customers 
that comprised 21% and 17% of the Company's total revenue from operations, respectively. 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

6. 

Finance income and finance cost: 

Finance income: 

Interest income on cash and cash equivalents 

Total finance income 

Finance costs: 

Other interest expense 
Foreign exchange loss 

Total finance costs 

7. 

Income taxes: 

(a)   Income tax recovery: 

2014 

2013 

$ 

$ 

13 

13 

$ 

34 

$ 

34 

$ 

  (15) 
(110) 

$ 
(26) 
    (231) 

$ 

(125) 

$  (257) 

The Company recorded a deferred income tax recovery of $ nil (2013 - $235) and a current 
income tax recovery of $22 (2013 - $2) in the year ended December 31, 2014. The deferred 
income tax recovery is primarily due to the amortization of the intangible assets recognized 
on  acquisitions  and  the  related  deferred  tax  liability  that  was  recorded  at  that  time.  The  
deferred  tax  liability  is  drawn  down  as  that  portion  of  the  asset  value  is amortized.  
No other deferred income tax recovery on losses is recorded in comprehensive loss and will 
not be until, in the opinion of management, it is probable that the deferred tax assets will be 
realized. 

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

7. 

Income taxes (continued): 

The major components of income tax recovery: 

Current income tax: 

Current income tax recovery 

Deferred tax: 

Relating to the origination and reversal of 

2014 

2013 

$     (22) 

$ 

(2) 

temporary differences                                                               (1,060)    

     920 

Relating to the changes in unrecognized tax losses 

and deductible temporary differences 

 (1,060)                   (1,155) 

Income tax recovery reported in the consolidated 
statements of comprehensive income (loss) 

$      (22) 

$ 

(237) 

A reconciliation between tax expense and the product of accounting profit multiplied by the 
Company's  domestic  tax  rate  for  the  years  ended  December  31,  2014  and  2013  is  as 
follows: 

Loss before income taxes 

$ 

(4,308) 

$ 

(4,708) 

2014 

2013 

Income tax at the Company's statutory rate of 

tax 26.5% (2013 - 26.5%) 

Increase (decrease) in income taxes resulting from: 

Permanent differences 
Changes in unrecognized tax losses 

and deductible temporary differences 

Difference due to tax rates in other jurisdictions 
Differences in effected tax rates 
Effects of functional currency differences and other 

– 
                – 

(36) 

$ 

(1,142) 

$ 

(1,248) 

     96 

 1,060 

1,508 

   (1,155) 
                 45 
      – 
  613 

Income tax recovery 

$ 

(22) 

$ 

(237) 

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

7. 

Income taxes (continued): 

(b)  Deferred taxes: 

Recognized deferred income tax assets and deferred income tax liability: 

Deferred income tax assets and liabilities are attributable to the following: 

Intangible 
assets  

Financing 
costs  

Non-capital    Property and 
equipment  

losses  

Other  

Set-off 
of tax  

Deferred income tax asset: 
January 1, 2012 
Recognized in profit or loss 
 Other  

December 31, 2012 
Recognized in profit or loss 
Other 

$    309 
(261) 
–  

$    175 
(117) 
–  

$ 

48 
(48) 
– 

58 
(58) 
– 

$ 

113 
225 
–  

338 
(55) 
– 

$ 

226 
51 
–  

277 
(277) 
– 

December 31, 2013 

$ 

– 

$ 

– 

$ 

283 

$ 

– 

$ 

– 
– 
–  

– 
– 
9 

9 

$    (823) 
– 
102  

(721) 
– 
429 

$    (292) 

$ 

– 

Deferred income tax liability: 

January 1, 2012 
Recognized in profit or loss 
 Other  

December 31, 2012 
Recognized in profit or loss 
Other 

December 31, 2013 

Intangible 
assets  

Property and 
equipment  

Unrealized 
foreign 
exchange  

Other  

Set-off 
of tax  

$  (709) 
144 
–  

(565) 
308 
– 

$ 

(10) 
(11) 
–  

(21) 
(14) 
– 

$    (456) 
78 
–  

$    (251) 
247 
3  

$ 

(378) 
378 
– 

(1) 
1 
– 

– 

823 
– 
(102)  

721 
– 
(429) 

$  (257) 

$ 

(35) 

$ 

– 

$ 

32 

$ 

292 

$ 

– 

$ 

Total 

– 
(102) 
102 

– 
(438) 
438 

$ 

Total 

(603) 
458 
(99) 

(244) 
673 
(429) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

7. 

Income taxes (continued): 

(c)  Unrecognized deferred tax asset: 

Deferred tax assets have not been recognized in respect of the following items: 

Deductible temporary differences 
Tax losses 

2014 

$  1,188 
83,893 

2014 

$ 

7,198 
79,225 

$   85,081 

$   86,423 

Deferred tax assets have not been recognized in respect of the above items because it is not 
probable  that  future  taxable  profit  will  be  available  against  which  the  Company  can utilize 
the benefits therefrom. 

Inherent in the unrecognized deferred tax assets are non‐capital losses of $24,462 and capital 
losses of $59,431. 

The losses carried forward will expire as follows: 

Canada: 

2030                                                                                                                          $     9,506 
2031                                                                                                                                 2,987 
2032                                                                                                                                 3,007 
2033                                                                                                                                 3,488 

Amount 

$   18,988 

Amount 

$        404 
382 

$ 

786 

United States: 

2029 
2030 

The capital losses carried forward do not expire. 

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

8. 

Loss per share: 

On June 13, 2013, the Company announced the consolidation of all of the outstanding common 
shares  of  the  Company.    The  common  shares  were  consolidated  on  the  basis  of  one  new 
common share for eight existing common shares.   Following the common share consolidation, 
the  number  of  outstanding  common  shares  of  the  Company  was  approximately  15,857,225. 
Accordingly, loss per share has been determined on a basis that is consistent with the effect of 
the share consolidation for all years presented. 

The computations for basic and diluted loss per share for the years ended December 31, 2014 
and 2013 are as follows: 

Net loss                                                                                      $         (4,286)          $        (4,471) 

2014 

2013 

Weighted average number of shares outstanding: 

Basic 
Diluted 

Loss per share: 
Basic 
Diluted 

15,857,225 
15,857,225 

15,857,225 
15,857,225 

$ 

$          (0.28) 
(0.27) 
(0.27)                     (0.28) 

Stock options to purchase 1,037,498 common shares were outstanding during 2014 but were not 
included in the computation of diluted loss per share because the options' exercise  price  was 
greater  than  the  average  market  price  of  the common shares. The  total number of options that 
were excluded from the calculation of diluted loss per share, because their inclusion would have 
been anti-dilutive for the year ended December 31, 2014, was 1,037,498 (2013 – 1,106,871) 

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

9. 

Cash and cash equivalents: 

The major component of cash and cash equivalents is as follows: 

 Cash on deposit 
Cashable Guaranteed Investment Certificate (1.4% yield) 

$ 

311 
      – 

$        4 94 
2,303 

$        311 

$    2 ,797 

2014 

2013 

All cash and cash equivalents are with major financial institutions. 

10.  Other current assets and accounts payable and accrued liabilities: 

(a)  Other current assets: 

The major components of other current assets are as follows: 

Prepaid expenses 

Other assets: 

Tax credits receivable 
Accrued income 

2014 

2013 

$ 

141 

$ 

160 

– 
55 
55 

  – 
62 
  62 

$ 

196 

$ 

222 

(b)  Accounts payable and accrued liabilities: 

The major components of accounts payable and accrued liabilities are as follows: 

Trade accounts payable 
Accrued liabilities 

$        926 
                                       554 

$    1,052 
1,264 

2014 

2013 

$    1 ,480 

$    2,316 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

11.  Property and equipment: 

Cost 

Balance, January 1, 2013 
Additions 
Disposal  
Effect of movements in 

exchange rates 

Furniture 
and fixtures  

Computer 
equipment  

Leasehold 
improvements  

Total 

$ 

    545 
 7 
    (4) 

  114 

$ 

2,595 
  65 
       – 

 341 

$ 

   262 
  – 
        – 

 41 

$ 

3,402 
  72 
      (4) 

 496 

Balance, December 31, 2013 

$ 

662 

$ 

 3,001 

$ 

303 

$ 

3,966 

Cost 

Balance, January 1, 2014 
Additions 
Effect of movements in 

exchange rates 

$ 

662 
1 

159 

$ 

3,001 
10 

$ 

482 

303 
– 

58 

$ 

 3,966 
  11 

699 

Balance, December 31, 2014 

$ 

822 

$ 

3,493 

$ 

 361 

$ 

 4,676 

Depreciation 

Balance, January 1, 2013 
Depreciation 
Disposal  
Effect of movements in 

exchange rates 

$ 

 593 
2 
    (1) 

115 

$ 

2,143 
269 
      – 

315 

$ 

   260 
  2 
     – 

 41 

$ 

2,942 
273 
      (1) 

 471 

Balance, December 31, 2013 

$ 

655 

$ 

2,727 

$ 

303 

$ 

 3,685 

Depreciation 

Balance, January 1, 2014 
Depreciation 
Effect of movements in 

exchange rates 

$ 

 655 
2 

58 

$ 

 2,727 
184 

$ 

465 

 303 
– 

58 

$ 

3,685 
186 

681 

Balance, December 31, 2014 

$ 

 815 

$ 

 3,376 

$ 

 361 

$ 

 4,552 

Carrying amounts 

December 31, 2013 
December 31, 2014 

$ 

7 
                       7 

$ 

274 
117 

$ 

 – 
– 

$ 

281 
                124 

Included in property and equipment is equipment acquired under finance leases with an original 
cost of $269 (2013 - $469) and a carrying value of $60 (2013 - $175). 

36 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

12.  Domain properties and other intangible assets and goodwill: 

(a)  Intangible assets by category are as follows: 

Cost 

Balance, January 1, 2013 
Additions 
Disposals 
Effect of movements in 

exchange rates 

Balance, December 31, 

2013 

Cost 

Balance, January 1, 2014 
Additions 
Disposals 
Effect of movements in 

exchange rates 

Balance, December 31, 

2014 

Amortization and 

impairment loss 

Balance, January 1, 2013 
Amortization 
Impairment 
Disposals 
Effect of movements in 

exchange rates 

Balance, December 31, 

2013 

Amortization and 

impairment loss 

Balance, January 1, 2014 
Amortization 
Impairment 
Disposals 
Effect of movements in 

exchange rates 

Balance, December 31, 

2014 

Carrying amounts 

December 31, 2013 
December 31, 2014 

Customer 
relationships  

Technology  

Domain 
properties 
and content  

Computer 
software  

Total 

$ 

  17,994 
– 
– 

$     9,712 
51 
– 

$     7,719 
    – 
    – 

$ 

1,057 
                 – 
– 

$ 

 36,482 
51 
                    – 

    38 

  235 

    81 

  62 

  416 

$ 

  18,032 

$ 

 9,998 

$ 

7,800 

$ 

 1,119 

$ 

  36,949 

$ 

  18,032 
– 
– 

$     9,998 
– 
– 

$     7,800 
    – 
(32) 

$ 

1,119 
                 – 
– 

$ 

  36,949 
– 
(32) 

    53 

  328 

  113 

  87 

  581 

$ 

 18,085 

$ 

10,326 

$ 

  7,881 

$ 

  1,206 

$ 

37,498 

$ 

 17,669 
   112 
             232 
– 

$     8,052 
   869 
– 
– 

   19 

147 

$ 

6,820 
173 
                 103 

– 

  25 

$ 

1,052 
  4 
– 
– 

$  33,593 
1,158 
                335 
                  – 

  62 

 253 

$ 

18,032 

$ 

9,068 

$ 

7,121 

$ 

1,118 

$  35,339 

$  18,032 
    – 
    – 
    – 

$  9,068 
926 
    – 
– 

$  7,121 
166 
265 
 (14) 

$ 

 1,118 
1 
– 
– 

$ 

35,339 
1,093 
   265 
                 (14) 

53 

296 

55 

87 

491 

$  18,085 

$    10,290 

$  7,593 

$ 

 1,206  $           37,174
37,1

74 

$ 

     – 
    – 

$ 

   930 
  36 

$ 

679 
288 

$ 

1 
                    – 

$ 

1,610 
                 324 

37 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

12.  Domain properties and other intangible assets and goodwill  (continued): 

(b)  Goodwill: 

Balance, January 1, 2013 
Impairment 
Effect of movements in exchange rates 

Balance, December 31, 2013 

c)  Intangible assets: 

$ 

357 
(381) 
  24 

$ 

– 

Balance, January 1, 2014 
$     1,610 
Impairment                                                                                                                           265  
Amortization                                                                                                                      1,093 
Effect of movements in exchange rates                                                                                 72 

Balance, December 31, 2014 

$ 

324 

(d)  Impairment: 

In 2013, The Company tested its one remaining CGU with allocated goodwill for impairment as 
at December 31 of each year.  In assessing whether or not there is impairment, the Company 
used a discounted cash flows approach to assess the value in use for each CGU.  The Company 
estimated the discounted future cash flows for five years and a terminal value.   The future cash 
flows  are  based  on  the  Company's  estimates  and  include  consideration  for  expected  future 
operating results, economic conditions and a general outlook for the industry in which the CGU 
operates. The discount rates used by the Company consider debt to equity ratios and certain risk 
premiums.    The  terminal  value  is  the  value  attributed  to  the  CGUs'  operations  beyond  the 
projected   time   period   of   the   cash   flows,   using   a   perpetuity   rate   based   on   expected 
economic conditions and a general outlook for the industry.   The Company has made certain 
assumptions for the  discount and  terminal  growth rates to reflect variations in  expected future 
cash  flows.    Based  on  this  assessment,  the  Company's  analysis  reflected  on  estimated 
recoverable  amount  that  could  no  longer  support  the  carrying  value  of  the  CGU,  inclusive  of 
goodwill. The Company has applied significant estimates and assumptions to estimates the lives 
of intangible assets. In 2014 the Company booked an impairment for the domain properties and 
other  intangible  assets  of  $265  using  the  discounted  cash  flows  approach,  the  Company 
determined the recoverable amount of this assets to be lower than its carrying value.  

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

13.  Bank credit facilities, loans and borrowings: 

The Company has a revolving demand facility and credit card facility with a Canadian chartered 
bank,  to  be  used  for  general  operating  requirements.   As  at  December 31,  2014, no amounts 
were outstanding under the revolving demand facility and there was $61 outstanding under the 
business credit card facility (2013 - $77) included in accounts payable.  The aggregate of available 
borrowings under all facilities described below cannot exceed $250 at any time. 

The revolving demand facility is up to $100 by way of Canadian and U.S. dollar currency loans. 
The facility bears interest at the bank's prime rate plus 2.35%. Borrowings outstanding under this 
facility plus a $150 business credit card allocation must not exceed 75%  of  accounts  receivable 
with  an  aging  less  than  90 days,  as  defined  in  the  credit agreement.  Amounts outstanding 
are repayable upon demand. 

The Company renegotiated the revolving amended demand facility with the lender during the year 
ended December 31, 2014 and under the amended credit agreement, the Company is required 
to maintain a minimum cash balance of $275. The Company did not draw against the line of credit 
as at December 31, 2014. 

14.  Shareholders' equity: 

Common shares: 

The authorized share capital of the Company comprises an unlimited number of common shares 
without par value.  The holders of common shares are entitled to receive dividends when declared 
and are entitled to one vote per share at annual meetings of the Company. 

On June 13, 2013, the Company announced the consolidation of all of the outstanding common 
shares of the Company.  The common shares were consolidated on the basis of one new common 
share for eight existing common shares.  Following the common share consolidation, the number 
of  outstanding  common  shares  of  the  Company  was  approximately  15,857,225.    Accordingly, 
income (loss) per share has been determined on a basis that is consistent with the effect of the 
share consolidation for all years presented. 

39 

 
 
 
 
        
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

15.  Share-based payments: 

The Company's stock option plan (the "Plan") provides for the granting of options to employees, 
officers, directors and consultants of the Company.   The maximum number of common shares 
which may be set aside for issuance under the Plan is a rolling fixed maximum percentage of 
10%  of  the  common  shares  issued  and  outstanding  from  time  to  time  and  automatically 
reloaded after the exercise of an option, provided the number of common shares issuable does 
not  then  exceed  the  maximum  percentage. Options  issued  under  the  Plan  may  be  exercised 
during a period not exceeding five years from the grant date and typically vest annually over a 
three- or four-year period. 

The common shares issuable, upon exercise of any option that is cancelled or terminated prior to 
its exercise, will become available again for grant under the Plan. In accordance with the Plan, 
the exercise price of options is determined based on the fair market value per share on the day 
preceding the grant date. 

Options  granted  under  the  Plan  may  be  exercised  during  a  period  not  exceeding  five  years 
from the date of grant, subject to earlier termination if the optionee ceases to be an employee, 
officer or director of the Company.  Options issued under the Plan are non-transferable. 

The  following  table  summarizes  the  continuity  of  options  issued  under  the  Plan  on  a  post- 
consolidated basis (note 14): 

2014 

2013 

Number of 
options  

Weighted 
average 
exercise 
price  

Outstanding, beginning of year 
Granted 
Forfeited or cancelled 
Adjustment on consolidation 

1,106,871 
             200,000 
            (269,373) 

– 

$ 

Outstanding, end of year 

1,037,498 

Options exercisable, end of year 

302,080 

1.75 
0.54 
3.76 
– 

0.99 

1.63 

Number of 
options  

       1,109,104 
  95,000 
 (97,228) 
                 (5) 

1,106,871 

Weighted 
  average 
exercise 
price 

$ 

2.08 
0.55 
4.73 
– 

1.75 

347,286 

$ 

3.89 

40 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

15.  Share-based payments (continued): 

A summary of the status of the Company's options under the Plan is as follows: 

Range of 
exercise 
 prices  

Number of 
options  

$0.54 - 0.55 
$0.80 
$4.08 - $4.72 
$6.08 - 6.40 

        200,000 
768,750 
68,748 
           – 

2014 
Weighted 
average 
remaining 
contractual 
life (years)  

Number of 
options 
exercisable  

Number of 
options  

2013 
Weighted 
average 
remaining 
contractual 
life (years)  

4.01 
2.50 
0.54 
      – 

– 
 233,332 
 68,748 
            – 

         95,000 
787,500 
68,748 
155,623 

             4.85 
3.50 
1.54 
0.23 

1,037,498 

 302,080 

1,106,871 

Number of 
options 
exercisable 

– 
122,915 
 68,748 
 155,623 

347,286 

During  the  year  ended  December  31,  2014,  the  Company  recorded  compensation  expense 
related to stock options granted to employees of $55 (2013 - $57). 

During the  year ended December  31, 2014,  200,000 stock options  were granted and no stock 
options were exercised.  During the year ended December 31, 2013, 95,000 stock options were 
granted and no stock options were exercised. 

The  weighted  average  grant  date  fair  value  of  options  granted  during  2014  was  $0.33 
(2013 - $0.03).  The fair value of each option granted has been  estimated  on  the  date  of  grant 
using  the  Black-Scholes  fair  value  option  pricing  model with   the   following   weighted   average  
assumptions   used   for   grants   for   the   year   ended December 31,  2014:  dividend  yield  of  
nil  (2013 - nil),  expected  volatility  of  108%  (2013 - 108%), weighted average risk-free interest 
rate of 1% (2013 - 1%), and expected lives of 2.5 (2013 - 2.5) years forfeiture rate. 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

16.  Fair values of financial instruments: 

(a)  Classification of financial instruments: 

The  following  table  provides  the  allocation  of  financial  instruments  and  their  associated 
financial instrument classifications as at December 31, 2014: 

Measurement basis 

Financial assets: 

Cash and cash equivalents 
Accounts receivable 
Other current assets 
Investment 

Financial liabilities: 

Accounts payable and 
accrued liabilities 

Finance lease 

Loans and 
receivables/ 
other financial 
liabilities  

Available- 
for-sale 
securities  

Amortized cost 

Fair value 

$ 

$ 

   311 
722 
196 
– 

$ 

1,229 

$ 

1,480 
                             64 

$ 

$ 

1,544 

$ 

$ 

– 
– 
– 
50 

50 

– 
– 

– 

Total 

$        311 
   722 
196 
50 

$    1 ,279 

$    1 ,480 
  64 

$    1 ,544 

42 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

16.  Fair values of financial instruments (continued): 

The  following  table  provides  the  allocation  of  financial  instruments  and  their  associated 
financial instrument classifications as at December 31, 2013: 

Loans and 
receivables/ 
other financial 
liabilities  

Available- 
for-sale 
securities  

Total 

Measurement basis 

Amortized cost 

Fair value 

Financial assets: 

Cash and cash equivalents 
Accounts receivable 
Other current assets 
Investments 

Financial liabilities: 

Accounts payable and 
accrued liabilities 

Finance leases 

$ 

2,797 
2,231 
222 
– 

$ 

– 
– 
– 
50 

$    2 ,797 
2,231 
222 
50 

$ 

5,250 

$ 

50 

$    5 ,300 

$ 

2,316 
186 

$ 

 2,502 

$ 

$ 

– 
– 

– 

$    2,316 
186 

$    2 ,502 

43 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

16.  Fair values of financial instruments (continued): 

(b)  Carrying value and fair value of financial instruments: 

The following table provides the carrying value and fair value of financial instruments as at 
December 31, 2014 and 2013: 

2014 

2013 

Carrying 
value  

Fair 
value  

Carrying 
value  

Fair 
value 

$ 

   311 
   722 
196 

$ 

   311 
   722 
196 

$  2,797 
2,231 
222 

$  2,797 
2,231 
222 

50 

50 

50 

50 

$  1,279 

$  1,279 

$  5,300 

$  5,300 

$  1,480 
  64 

$  1,480 
  64 

$  2,316 
186 

$  2,316 
186 

$  1,544 

$  1,544 

$  2,502 

$  2,502 

Financial assets: 

Cash and cash 
equivalents 

Accounts receivable 
Other current assets 
Available-for-sale 

investment 

Financial liabilities: 

Accounts payable and 
accrued liabilities 

Finance leases 

(c)  Fair value measurements: 

The Company provides disclosure of the three-level hierarchy  that reflects the significance 
of  the  inputs  used  in  making  the  fair  value  measurement.   The  three  levels  of  fair  value 
hierarchy based on the reliability of inputs are as follows: 

  Level 1 - inputs are quoted prices in active markets for identical assets and liabilities; 

  Level 2 - inputs are based on observable market data, either directly or indirectly other 

than quoted prices; and 

  Level 3 - inputs are not based on observable market data. 

44 

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

16.  Fair values of financial instruments (continued): 

In the tables below, the Company has segregated all financial assets and financial liabilities 
that  are  measured  at  fair  value  into  the  most  appropriate  level  within  the  fair  value 
hierarchy, based on the inputs used to determine the fair value at the measurement date. The 
Company has no financial liabilities measured at fair value. 

Financial  assets  measured  at  fair  value  as  at  December  31,  2014  and  2013  in  the 
consolidated financial statements are summarized below: 

2014                                                        Level 1                 Level 2                 Level 3                     Total 

Financial assets: 

Cash and cash equivalents 
Available-for-sale equity 

securities(i) 

$ 

    311 

– 

$ 

    311 

$ 

$ 

– 

– 

– 

$ 

– 

$ 

   311 

50 

50 

$ 

50 

$ 

    361 

2013 

Level 1 

Level 2 

Level 3 

Total 

Financial assets: 

Cash and cash equivalents 
Available-for-sale equity 

securities(i) 

$ 

2,797 

– 

$  2,797 

$ 

$ 

– 

– 

– 

$ 

– 

$ 

2,797 

50 

50 

$ 

 50 

$ 

2,847 

(i)

The  Company initially measured the  available-for-sale equity investment purchased in  2012  based on  the  cash 
exchanged  between  the  parties.    The  investment  is  being  accounted  for  at  its  estimated  fair  value.    No 
significant change in fair value was determined through December 31, 2014 and 2013. 

There have been no transfers of assets between levels during the years ended December 31, 
2014 and 2013. 

45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

17. 

Capital risk management: 

The  Company's  objectives  in  managing  capital  are  to  ensure  sufficient  liquidity  to  pursue  its 
strategy  of  organic  growth  combined  with  strategic  acquisitions  and  to  provide  returns  to  its 
shareholders. The Company defines capital that it manages as the aggregate of its shareholders' 
equity,  which comprises issued capital, contributed surplus, accumulated other  comprehensive 
income and retained earnings (deficit). The Company manages its capital structure and makes 
adjustments to it in light of general economic conditions, the risk characteristics of the underlying 
assets  and  the  Company's  working  capital  requirements.    In  order  to  maintain  or  adjust  its 
capital  structure,  the  Company,  upon  approval  from  its  Board  of  Directors,  may  issue  shares, 
repurchase shares, pay dividends or undertake other activities, as deemed appropriate under the 
specific circumstances. The Company is not subject to externally imposed capital requirements. 

18.  Financial risk management: 

The  Company's  Board  of  Directors  has  overall  responsibility  for  the  establishment  and 
oversight  of  the  Company's  risk  management  framework.  The  Audit  Committee  reviews  the 
Company's  risk  management  policies  on  an  annual  basis. The  finance  department  identifies 
and evaluates financial risks and is charged with the responsibility of establishing controls and 
procedures to ensure that financial risks are mitigated in accordance with the approved policies. 

46 

 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

18.  Financial risk management (continued): 

(a)  Credit risk: 

Credit  risk  is  the  risk  of  financial  loss  to  the  Company  if  a  customer  or  counterparty  to  a 
financial instrument fails to meet its contractual obligations and arises from the Company's 
accounts  receivable  and  cash  and  cash  equivalents.  The  majority  of  the  Company's 
customers  are  located  in  the  United  States  and  Canada. At  December 31,  2014,  three 
customers  represented  20%,  12%  and  10%  of  the  gross  accounts  receivable  balance  of 
$779, respectively. At December 31, 2013, three customers represented 27%, 17% and 
11%  of  the  gross  accounts  receivable  balance  of  $2,322,  respectively.  The  accounts 
receivable balances due from these significant customers were aged less than 30 days and 
classified  as  current  at  December 31,  2014. No  other  individual  customers  represented 
more than 10% of accounts receivable. As at December 31, 2014, the allowance for doubtful 
accounts  was  $57  (2013  -  $91).  In  establishing  the  appropriate  allowance  for  doubtful 
accounts,  management  makes  assumptions  with  respect  to  the  future  collectability  of  the 
receivables. Assumptions  are  based  on  an  individual  assessment  of  a  customer's credit 
quality,  as  well  as subjective factors and trends. As  at December 31, 2014,  approximately 
59%  of  accounts  receivable  balances  over  90  days  were  not  provided  for.  Management 
believes  that  the  allowance  is  adequate.   The  Company,  from  time  to  time, invests  its 
excess  cash  in  cash  equivalents  and  other  short-term  investments,  with  the  objective  of 
maintaining safety of the principal and providing adequate liquidity to meet current   payment  
obligations   and   future   planned   capital   expenditures   and   with   the secondary objective 
of  maximizing  the  overall  yield  of  the  portfolio. The  Company's  cash as at December 31, 
2014  is  not  subject  to  external  restrictions  and  is  held  with  Schedule  I  banks  in  Canada. 
Investments must  be  rated  at  least  investment  grade  by  recognized rating agencies. Given 
these  high  credit  ratings,  the  Company  does  not  expect  any  counterparties  to  these 
investments to fail to meet their obligations. 

47 

 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

18.  Financial risk management (continued): 

(b)  Liquidity risk: 

Liquidity risk is the risk that the Company will not be able to meet its financial obligations as 
they  become  due. The  Company's  approach  to  managing  liquidity  is  to  ensure,  to  the 
extent possible, that it will always have sufficient liquidity to meet its liabilities when due, under 
both normal and stressed conditions, without incurring unacceptable losses or risking damage 
to  the  Company's  reputation.  The  Company  manages  its  liquidity  risk  by  continually 
forecasted  and  actual  revenue  and  expenditures  and  cash  flows  from 
monitoring 
operations.  Management  is  also  actively  involved  in  the  review  and  approval  of  planned 
expenditures.  The  Company's  principal  cash  requirements  are  for  principal  and  interest 
payments on its debt, capital expenditures and working  capital  needs. The  Company  uses 
its  operating  cash  flows,  o p e r a t i n g   facilities and cash balances to maintain liquidity.  

48 

 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

18.  Financial risk management (continued): 

The following are the contractual maturities for the financial liabilities: 

 2014  

Carrying 
amount  

Contractual 
cash flow  

On demand  

Trade and other payables(i)
Finance leases 

$  1,480 
  64 

$ 

1,480 
  64 

$  1,544 

$ 

1,544 

$ 

$ 

– 
– 

– 

 2013  

Carrying 
amount  

Contractual 
cash flow  

On demand  

Trade and other payables(i)
Finance leases 

$  2,316 
186 

$ 

2,316 
186 

$  2,502 

$ 

2,502 

$ 

$ 

– 
– 

– 

(i)

Trade and other payables exclude sales tax payable and other non-contractual liabilities. 

Less than 
1 year  

$ 

1,480 
  64 

$ 

1,544 

Less than 
1 year  

$ 

2,316 
186 

$ 

2,438 

1 - 3 years  

>3 years 

$ 

$ 

– 
  – 

  – 

$ 

$ 

– 
– 

– 

1 - 3 years  

>3 years 

$ 

$ 

– 
  64 

186 

$ 

$ 

– 
– 

– 

49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

18.  Financial risk management (continued): 

(c)  Market risk: 

Market risk is the risk that changes in market prices, such as foreign exchange rates, interest 
rates and  the Company's share  price,  will  affect the  Company's income or the  value  of its 
financial instruments. 

(i)   Interest rate risk: 

Interest  rate  risk  is  insignificant  on  the  Company's  cash  and  cash  equivalents  due  to 
the short-term maturity of the investments held. 

(ii)   Currency risk: 

The  Company  operates  internationally  with  the  U.S.  dollar  as  its  functional  currency 
and  is  exposed  to  foreign  exchange  risk  from  purchase  transactions  and  payroll,  as 
well as recognized financial assets and liabilities denominated in Canadian dollars.   In 
addition,  the  Company  is  exposed  to  exchange  gains  or  losses  on  translation  from  its 
U.S.  dollar  functional  currency  to  its  Canadian  dollar  presentation  currency.      The 
Company's  main  objective  in  managing  its  foreign  exchange  risk  is  to  maintain 
Canadian  cash  on  hand  to  support  Canadian  forecasted  obligations  and  cash  flows. 
To  achieve  this  objective,  the  Company  monitors  forecasted  cash  flows  in  foreign 
currencies  and  attempts  to mitigate  the risk  by modifying  the nature  of cash and  cash 
equivalents held.  The Company also utilizes foreign currency derivative instruments to 
hedge against currency fluctuations from time to time. During the years ended December 
31, 2014 and 2013, the Company maintained a portion of its cash resources in both U.S. 
and  Canadian  dollar  cash  and  cash  equivalents.  The  Company  does  not  have  any 
foreign  currency  derivative  instruments  outstanding  as  at  December  31, 2014. The 
gain (loss) realized during the year in respect of these instruments was ($4) (2013 - $13). 

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

18.  Financial risk management (continued): 

The Company has performed a sensitivity analysis model for foreign exchange exposure 
over fiscal 2014.  The analysis used a modeling technique that compares the U.S. dollar 
equivalent of all revenue recognized and expenses incurred in Canadian dollars, at the 
actual exchange rate, to a hypothetical 10% adverse movement in the foreign  currency 
exchange  rates  against  the U.S.  dollar,  with  all  other  variables held constant.   Foreign 
currency  exchange  rates  used  were  based  on  the  market  rates  in effect during fiscal 
2014. The sensitivity  analysis indicated that a hypothetical 10% adverse  movement  in 
foreign  currency  exchange rates  would  result  in  an  increase  in net loss for fiscal 2014 
of approximately $124.   There can be no assurances that the above projected exchange 
rate decrease will materialize. 

If a shift in foreign currency exchange rates of 10% were to occur, the foreign exchange 
gain  or  loss  on  the  Company's  net  monetary  assets  could  change  by  approximately 
$255 due to the fluctuation and this would be recorded in the consolidated statements 
of comprehensive income (loss). 

Balances held in Canadian dollars are as follows: 

Cash and cash equivalents 
Accounts receivable 
Other current assets 
Accounts payable and accrued liabilities 
Deferred lease inducement 
Finance lease 
Deferred revenue 

2014 

2013 

$        3 0 6 
   707 
132 
501 
95 
  64 
    2 

$    2 ,668 
1,295 
149 
    910 
14 
186 
284 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

19. 

Commitments and contingencies: 

Non-cancellable operating lease rentals are payable as follows: 

Less than 1 year 
Between 1 and 5 years 
More than 5 years 

2014 

2013 

$ 

280 

$    359 
1,092                       1,276 
    –                          112 

   $    1,372 

$   1,747 

The Company leases a number of office facilities under operating leases. The lease terms are 
between  1   and  5   years,  with  an  option  to  renew  the  lease  after  that  date. Some  leases 
provide for additional rent payments that are based on changes in the local price index. 

During the year ended December 31, 2014, a net amount of $312 was recognized as an expense 
in profit or loss in respect of operating leases (2013 - $323). 

20.  Related party transactions and balances: 

Transactions with key management personnel: 

The key management personnel of the Company are the members of the Company's executive 
management team and Board of Directors. 

The  remuneration  of  key  management  personnel  of  the  Company  during  the  years  ended 
December 31, 2014 and 2013 was as follows: 

Short-term employee benefits 
Share-based payments 

2014 

$ 

650 
31 

$ 

681 

2013 

$   650 
55 

$   705 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements (continued) 
(In thousands of Canadian dollars, except per share amounts) 

Years ended December 31, 2014 and 2013 

21. 

Consolidated statements of cash flows: 

The change in non-cash operating working capital comprises the following: 

Accounts receivable 
Other current assets 
Accounts payable and accrued liabilities 
Deferred revenue 
Lease inducement 

2014 

$    1,535 
26 
(821) 
                             (503) 
109 
 346 

$ 

2013 

     252 
105 
   (266) 
69 
      – 
     160 

$ 

$ 

22.  Subsequent event 

(i) 

(ii) 

On March 27, 2015,  EQ’s  common shares had been  accepted for listing by the TSX-V 
through its streamlined listing procedures, and trading of the common shares on the TSX-
V commenced at the opening of the market on March 31, 2015.   

On March  30, 2015,  EQ closed a financing consisting of $700,000  15% secured notes 
(“Notes”), $300,000 of such Notes having been subscribed for by certain insiders of the 
Company.    The  Notes,  which  are  non-convertible,  have  a  six-month  maturity  and  all 
interest and principal owing under the Notes are payable at maturity. 

(iii) 

In February 2015, all issued and outstanding stock options of 1,037,498 were cancelled. 
The stock options value were greater than the average market price. 

53