Quarterlytics / Healthcare / Biotechnology / Equillium, Inc.

Equillium, Inc.

eq · NASDAQ Healthcare
Claim this profile
Ticker eq
Exchange NASDAQ
Sector Healthcare
Industry Biotechnology
Employees 35
← All annual reports
FY2020 Annual Report · Equillium, Inc.
Loading PDF…
Consolidated Financial Statements 
(In Canadian dollars)  

EQ INC. 

Years ended December 31, 2020 and 2019 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR'S REPORT

To the Shareholders of EQ Inc.

Opinion

We have audited the consolidated financial statements of EQ Inc. (the "Company"), which comprise
the  consolidated  statements  of  financial  position  as  at  December  31,  2020  and  2019  and  the
consolidated statements of loss and comprehensive loss, changes in shareholders' equity and cash
flows  for  the  years  then  ended,  and  notes  to  the  consolidated  financial  statements,  including  a
summary of significant accounting policies.

In  our  opinion,  the  accompanying  consolidated  financial  statements  present  fairly,  in  all  material
respects, the consolidated financial position of the Company as at December 31, 2020 and 2019, and
its  consolidated    financial  performance  and  its  consolidated  cash  flows  for  the  years  then  ended in
accordance with International Financial Reporting Standards.

Basis for Opinion 

We  conducted  our  audit  in  accordance  with  Canadian  generally  accepted  auditing  standards.  Our
responsibilities  under  those  standards  are  further  described  in  the  Auditor's  Responsibilities  for  the
Audit  of  the  Consolidated  Financial  Statements section  of  our  report.  We  are  independent  of  the
Company  in  accordance  with  the  ethical  requirements  that  are  relevant  to  our  audit  of  the
consolidated financial statements in Canada, and we have fulfilled our other ethical responsibilities in
accordance  with  these  requirements.  We  believe  that  the  audit  evidence  we  have  obtained  is
sufficient and appropriate to provide a basis for our opinion.

Other Information

Management is  responsible  for  the  other  information.  The  other  information  comprises  the
Management's  Discussion  and  Analysis, but  does  not  include  the  financial  statements  and  our
auditor's report thereon.

Our opinion on the consolidated financial statements does not cover the other information and we do
not express any form of assurance conclusion thereon.

In connection with our audit of the consolidated financial statements, our responsibility is to read the
other  information  and,  in doing so, consider whether the other information is materially inconsistent
with  the  consolidated  financial  statements  or  our  knowledge  obtained  in  the  audit  or  otherwise
appears to be materially misstated. 

We obtained the Management's Discussion and Analysis prior to the date of this auditor's report. If,
based  on  the  work  we  have  performed,  we  conclude  that  there  is  a  material  misstatement  of  this
other information, we are required to report that fact.  We have nothing to report in this regard.  

Responsibilities of Management and Those Charged with Governance for the Consolidated Financial
Statements

Management  is  responsible  for  the  preparation  and  fair  presentation  of  the  consolidated  financial
statements  in  accordance  with  International  Financial  Reporting  Standards, and  for  such  internal
control as management determines is necessary to enable the preparation of consolidated financial
statements that are free from material misstatement, whether due to fraud or error.

In  preparing  the  consolidated  financial  statements,  management  is  responsible  for  assessing  the
Company's ability to continue as a going concern, disclosing, as applicable, matters related to going
concern  and  using  the  going  concern  basis  of  accounting  unless  management  either  intends  to
liquidate the Company or to cease operations, or has no realistic alternative but to do so.

Those  charged  with  governance  are  responsible  for  overseeing  the  Company's  financial  reporting
process.

Auditor's Responsibilities for the Audit of the Consolidated Financial Statements

Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial
statements  as  a  whole  are  free  from  material  misstatement,  whether  due  to  fraud  or  error,  and  to
issue  an  auditor's  report  that  includes  our  opinion.  Reasonable  assurance  is  a  high  level  of
assurance,  but  is  not  a  guarantee  that  an  audit  conducted  in  accordance  with  Canadian  generally
accepted auditing standards will always detect a material misstatement when it exists. Misstatements
can  arise  from  fraud  or  error  and  are  considered  material  if,  individually  or  in  the  aggregate,  they
could  reasonably  be  expected  to  influence  the  economic  decisions  of  users  taken  on  the  basis  of
these consolidated financial statements.

As part of an audit in accordance with Canadian generally accepted auditing standards, we exercise
professional judgment and maintain professional skepticism throughout the audit. We also:

•

•

•

•

•

Identify and assess the risks of material misstatement of the consolidated financial statements,
whether  due  to  fraud  or  error,  design  and perform audit procedures responsive to those risks,
and  obtain  audit  evidence  that  is  sufficient  and  appropriate  to  provide  a  basis  for  our  opinion.
The  risk  of  not  detecting  a  material  misstatement  resulting  from  fraud  is  higher  than  for  one
resulting 
intentional  omissions,
misrepresentations, or the override of internal control.

involve  collusion, 

from  error,  as 

fraud  may 

forgery, 

Obtain  an  understanding  of  internal  control  relevant  to  the  audit  in  order  to  design  audit
procedures that are appropriate in the circumstances, but not for the purpose of expressing an
opinion on the effectiveness of the Company's internal control. 

Evaluate the appropriateness of accounting policies used and the reasonableness of accounting
estimates and related disclosures made by management.

Conclude  on  the  appropriateness  of  management's  use  of  the  going  concern  basis  of
accounting  and,  based  on  the  audit  evidence  obtained,  whether  a  material  uncertainty  exists
related  to  events  or  conditions  that  may  cast  significant  doubt  on  the  Company's  ability  to
continue as a going concern. If we conclude that a material uncertainty exists, we are required to
draw  attention  in  our  auditor's  report  to  the  related  disclosures  in  the  consolidated  financial
statements  or,  if  such  disclosures  are  inadequate,  to  modify  our  opinion.  Our  conclusions  are
based  on  the  audit  evidence  obtained  up  to  the  date  of  our  auditor's  report.  However,  future
events or conditions may cause the Company to cease to continue as a going concern.

Evaluate the overall presentation, structure and content of the consolidated financial statements,
including  the  disclosures,  and  whether  the  consolidated  financial  statements  represent  the
underlying transactions and events in a manner that achieves fair presentation.

We communicate with those charged with governance regarding, among other matters, the planned
scope  and  timing  of  the  audit  and  significant  audit  findings,  including  any  significant  deficiencies  in
internal control that we identify during our audit.

We  also  provide  those  charged  with  governance  with  a  statement  that  we  have  complied  with
relevant  ethical  requirements  regarding  independence,  and  to  communicate  with  them  all
relationships  and  other  matters  that  may  reasonably  be  thought  to  bear  on  our  independence,  and
where applicable, related safeguards.

The engagement partner on the audit resulting in this independent auditor's report is Mark Jakovcic.

Chartered Professional Accountants
Licensed Public Accountants
April 15, 2021
Toronto, Ontario

EQ INC. 

Consolidated Statements of Financial Position 
(In thousands of Canadian dollars) 
December 31, 2020 and 2019 

Assets 
Current assets: 

Cash 
Accounts receivable (note 18(a)) 
Other current assets (note 9(a)) 

Non-current assets: 

Property and equipment (note 10) 
Right-of-use asset (note 5) 
Intangible asset (note 2(l), 3 & 11) 
Goodwill (note 3 & 4) 

Liabilities and Shareholders’ Equity  
Current liabilities: 

Accounts payable and accrued liabilities (note 9(b) & 12 (a)) 
Lease liability (note 5) 
Loans and borrowings (note 12(c)) 
Contract liabilities (note 9(c)) 
Earn-out (note 3 (a)) 

Non-current liabilities: 

Lease liability (note 5) 
Loans and borrowings (note 12 (b)) 

Shareholders’ equity  

On behalf of the Board: 

2020 

2019 

$ 

3,209  $ 
4,572 
197 

7,978 

102 
76 
1,096 
732 

 3,691 
 2,060 
 197 

5,948 

102 
 146 
 537 
 535 

$ 

9,984  $ 

 7,268 

2,908 
132 
1,989 
86 
222 

5,337 

18 
80 

 5,435 

4,549 

 1,705 
 70 
- 
 24 
 256 

 2,055 

 88 
 1,603 

 3,746 

 3,522 

$ 

9,984  $ 

 7,268 

“Vernon Lobo” 

 Director 

 “Geoffrey Rotstein” 

  Director 

See accompanying notes to consolidated financial statements 

1 

 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Consolidated Statements of Loss and Comprehensive Loss 
(In thousands of Canadian dollars, except per share amounts) 
December 31, 2020 and 2019 

Revenue (note 6) 

Expenses: 

Publishing costs 
Employee compensation and benefits 
Other operating costs 
Depreciation of property and equipment 
Depreciation of right-of-use asset (note 5) 
Amortization of intangible assets 
Impairment of goodwill and intangible assets (note 4 and 11) 

Loss from operations 

Transaction costs of acquisition (note 3 (b)) 
Additional contingent consideration (note 3 (b)) 
Finance income (note 7) 
Finance costs (note 7) 

2020 

2019 

$ 

10,421  $ 

8,965 

5,698 
4,622 
2,061 
71 
70 
228 
655 

13,405 

(2,984) 

(32) 
85 
42 
 (538) 

5,015 
3,026 
1,726 
54 
76 
44 
- 

9,941 

(976) 

- 
(406) 
3 
(535) 

Net loss  

(3,427) 

(1,914) 

Total comprehensive loss 

$ 

(3,427)  $ 

(1,914) 

Loss per share: 

Basic and diluted 

$ 

(0.06)  $ 

 (0.04) 

Weighted average number of shares outstanding basic and diluted 

56,959,951 

48,331,260 

See accompanying notes to consolidated financial statements 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Consolidated Statements of Changes in Shareholders' Equity  
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

Common shares 

Number of 
shares 
(note 13) 

  Amount 

Contributed 
surplus 

  Warrants 

Balance, January 1, 2020 
Net loss 
Share-based payments (note 15) 
Exercise of stock options  
     (note 13 & 15) 
Exercise of warrants (note 13 & 14) 
Warrants exercised 
Expiry of warrants (note 12 & 13) 

54,914,426  $ 

- 
- 

$ 

77,411 
- 
- 

$ 

2,975 
- 
678 

181,500 
3,816,082 
- 
- 

215 
3,658 
639 
- 

 (97) 
- 
- 
3 

852 
- 
- 

- 
- 
 (639) 
 (3) 

Accumulated 
other 
comprehensive 
loss 

$ 

(2,062)  $ 

- 
- 

- 
- 
- 
- 

Deficit 

  Total equity  

(75,654)  $ 
 (3,427) 
- 

3,522 
 (3,427) 
678 

- 
- 
- 
- 

118 
3,658 
- 
- 

Balance, December 31, 2020 

58,912,008  $ 

81,923 

$ 

3,559 

$ 

210 

$ 

 (2,062)  $ 

 (79,081)  $ 

4,549 

See accompanying notes to consolidated financial statements 

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Consolidated Statements of Changes in Shareholders' Equity  
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

Common shares 

Number of 
shares 
(note 13) 

  Amount 

Contributed 
surplus 

  Warrants 

Accumulated 
other 
comprehensive 
loss 

Deficit 

  Total equity  

Balance, January 1, 2019 
Net loss 
Share-based payments (note 15) 
Exercise of stock options  
     (note 13 & 15) 
Warrants issued (note 12 (b), 13 & 
14) 
Exercise of warrants (note 13 & 14) 
Warrants exercised 
Expiry of warrants (note 12) 
Proceeds from private placement 
    (note 13) 
Share issuance costs (note 13) 
Finders’ warrants (note 13) 

47,483,306  $ 

- 
- 

$ 

72,555 
- 
- 

$ 

2,605 
- 
155 

21,332 
- 

466,198 
- 
- 

6,943,590 
- 
- 

4 
- 

280 
55 
- 

4,593 
(76) 
- 

(1) 
- 

- 
- 
216 
- 
- 
- 
- 

271 
- 
- 

- 
257 

- 
(55) 
(216) 

587 
- 
8 

$ 

(2,062)  $ 

(73,740)  $ 

- 
- 

- 
- 

- 
- 
- 

- 
- 
- 

(1,914) 
- 

- 
- 

- 
- 
- 

- 
- 
- 

(371) 
(1,914) 
155 

3 
257 

280 
- 
- 

5,180 
(76) 
8 

Balance, December 31, 2019 

54,914,426  $ 

77,411 

$ 

2,975 

$ 

852 

$ 

(2,062)  $ 

(75,654)  $ 

3,522 

See accompanying notes to consolidated financial statements 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Consolidated Statements of Cash Flows 
(In thousands of Canadian dollars) 
December 31, 2020 and 2019 

Cash flows from operating activities: 
Net loss 
Adjustments to reconcile net loss to net cash flows from operating 
activities: 

Depreciation of property and equipment 
Depreciation of right-of-use asset 
Amortization intangible assets 
Share-based payments (note 15) 
Unrealized foreign exchange loss (gain) 
Additional contingent consideration  
Transaction costs of acquisition 
Impairment of goodwill and intangible assets  
Finance cost, net 

Change in non-cash operating working capital (note 20) 

2020 

2019 

$ 

 (3,427)  $ 

(1,914) 

71 
70 
228 
678 
 (4) 
 (85) 
32 
655 
529 
(1,492) 

54 
76 
44 
155 
19 
406 
- 
- 
533 
(417) 

Net cash used in operating activities 

(2,745) 

(1,044) 

Cash flows from financing activities: 
Repayment of obligations under property lease 
Loans and borrowings (note 12(b)) 
Issuance of promissory notes 
Proceeds from exercise of warrants (note 13) 
Proceeds from private placement (note 13) 
Share issuance costs (note 13) 
Proceeds from exercise of stock options (note 15) 
Interest paid 

Net cash from financing activities 

Cash flows from investing activities: 
Interest income received (note 7) 
Acquisition  
Transaction costs of acquisition 
Earn-out payout (note 3 (a)) 
Purchases of property and equipment (note 10) 
Addition of intangible asset (note 11) 

Net cash used in investing activities 

Increase (decrease) in cash 
Foreign exchange gain (loss) on cash held in foreign currency 
Cash, beginning of year 

(17) 
80 
- 
3,658 
- 
- 
118 
(4) 

3,835 

8 
 (850) 
 (32) 
 (59) 
 (68) 
 (575) 

(1,576) 

 (486) 
4 
3,691 

(184) 
- 
183 
280 
5,180 
(68) 
3 
(246) 

5,148 

2 
169 
- 
(744) 
(30) 
(375) 

(978) 

3,126 
(19) 
584 

Cash, end of year 

$ 

3,209  $ 

3,691 

See accompanying notes to consolidated financial statements 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

1. 

Corporate information: 

EQ Inc. (“EQ Works”) or (the "Company") enables businesses to better understand, predict, and 
influence customer behavior. Using unique data sets, advanced analytics, machine learning and 
artificial intelligence, the Company creates actionable intelligence for businesses to attract, retain, 
and  grow  the  customers  that  matter  most.  Through  its  proprietary  SaaS  technology  platforms, 
LOCUS and ATOM, the Company is  able to ingest, enrich, analyze and  action upon receipt of 
large quantities of data. The Company is governed by the Ontario Business Corporations Act and 
is domiciled in Canada. The address of the Company's registered office is 1235 Bay Street, Suite 
401,  Toronto,  ON,  M5R  3K4.  The  Company  is  a  publicly  listed  on  the  TSX  Venture  Exchange 
("TSX-V"). 

2. 

Significant accounting policies: 

(a)  Statement of compliance: 

These consolidated financial statements have been prepared in accordance with International 
Financial  Reporting  Standards  ("IFRS")  and  interpretations  of  the  IFRS  Interpretation 
Committee (“IFRIC”), as issued by the International Accounting Standards Board ("IASB"). The 
accounting policies applied in these consolidated  financial  statements are  based  on  IFRS  
issued  and  outstanding  as  of December 31, 2020.  The Board of Directors authorized the 
consolidated financial statements for issue on April 15, 2021. 

(b)  Basis of presentation and going concern: 

The  consolidated  financial  statements  have  been  prepared  under  the  historical  cost  basis. 
Other measurement bases used are described in the applicable notes. 

The  consolidated  financial  statements  were  prepared  on  a  going  concern  basis,  which 
assumes that the Company will continue in operation for the foreseeable future and will be 
able to realize its assets and discharge its liabilities and commitments in the normal course of 
business. 

(c)  Risk and uncertainties: 

Since December 2019, the outbreak of the novel strain of coronavirus, specifically identified 
as  “COVID-19”,  has  resulted  in  government  worldwide  enacting  emergency  measures  to 
combat the spread of the virus. These measures, which include the implementation of travel 
bans, self-imposed quarantine periods and social distancing, have caused material disruption 
to  businesses  globally  resulting  in  an  economic  slowdown,  Global  equity  markets  have 
experienced  with  significant  volatility  and  weakness.  Governments  and  central  banks  have 
reacted  with  significant  monetary  and  fiscal  interventions  designed  to  stabilize  economic 
conditions. The extent to which COVID-19 and other pandemic or public health crisis impacts 
the Company’s business, affairs, operations, financial condition, liquidity, availability of credit 
and results of operations will depend on future developments  that are highly uncertain and 
cannot  be  predicted  with  any  meaningful  precision,  including  new  information  which  may 
emerge concerning the severity of the COVID-19 virus and the action required to contain the  

6 

 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(c)  Risk and uncertainties (continued): 

COVID-19 virus or remedy its impact, among others. The duration and impact of the COVID-
19  outbreak  is  unknown  this  time,  as  is  the  efficacy  of  the  government  and  central  bank 
interventions.  As  with  most  other  industries,  the  year  ended  December  31,  2020,  was 
challenging as our media business had campaigns paused or reduced due to COVID-19. Our 
response to the pandemic, in terms of investments, cost saving measures and productivity has 
been  strong  resulting  in  improved  results  throughout  the  second  half  of  the  year.  It  is  not 
possible to reliably estimate the length and severity of these developments and the impact on 
the  financial  results  and  condition  of  the  Company  and  its  operating  subsidiaries  in  future 
periods. 

(d)  Functional and presentation currencies: 

These  consolidated  financial  statements  are  presented  in  Canadian  dollars,  which  is  the 
functional currency of the Company and its subsidiaries.  

(e)  Use of estimates and judgments: 

The  preparation  of  consolidated  financial  statements  and  application  of  IFRS  often  involve 
management's judgment and the use of estimates and assumptions deemed to be reasonable 
at the time they are made.   The Company reviews estimates and underlying assumptions on 
an ongoing basis.   Revisions are recognized in the period in which the estimates are revised 
and may impact future periods as well.  Other results may be derived with different judgments 
or using different assumptions or estimates and events may occur that could require a material 
adjustment. 

There have been no material revisions to the nature and amount of estimates and judgments 
made in prior periods. However, the effects of COVID-19 have required significant judgements 
and estimates to be made.  For assumptions made by the Company in the estimates made to 
calculate the recoverable amount of CGUs, refer to Note 4. 

The following are critical accounting policies subject to such judgments and the key sources 
of estimation uncertainty that the Company believes could have the most significant impact on 
the reported consolidated results of operations and consolidated financial position. 

Key sources of estimation uncertainty: 

(i)  Useful lives of intangible assets - Useful lives over which intangible assets are amortized 
are based on management's estimate of future use and performance. Expected useful 
lives are reviewed annually for any change to estimates and assumptions. 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(e)  Use of estimates and judgments (continued): 

(ii)  Revenue recognition – The recognition of revenue requires judgement in the assessment 
of performance obligation, whether they are distinct and separate, within a contract and 
the assessment of recognizing at a point in time or over a period of time. In instances of 
bundle  contracts,  management  estimates  and  allocates  the  transaction  price  to  each 
performance  obligation  based  on  its  stand-alone  selling  price.  The  determination  of 
whether revenue should be reported on a gross or net basis is based on an assessment 
of whether the Company is acting as the principal or an agent in these transactions with 
advertisers  and  involves  judgement  based  on  an  evaluation  of  the  terms  of  each 
arrangement.  While  none  of  the  factors  individually  are  considered  presumptive  or 
determinative,  in  reaching  conclusions  on  gross  versus  net  revenue  recognition, 
management places the most weight on the analysis of whether the Company controls 
the services before they are transferred to the customer.  

(iii)  Expected credit losses - The Company monitors the financial stability of its customers and 
the environment in which they operate to make estimates regarding the likelihood that the 
individual trade receivable balances will be paid. The Company reviews the components 
of these accounts on a regular basis to evaluate and monitor this risk. The Company’s 
customers are generally financially established organizations, which limits the credit risk 
relating to the customers. In addition, credit reviews by the Company take into account 
the counterparty’s financial position, past experience and other factors. 

(iv)  Share-based payments - The estimated fair value of stock options is determined using 
the  Black-Scholes  option  pricing  model.    Inputs  to  the  model  are  subject  to  various 
estimates related to volatility, interest rates, dividend yields and expected life of the stock 
options  issued.    Fair  value  inputs  are  subject  to  market  factors,  as  well  as  internal 
estimates.    In addition to the fair value calculation, the Company estimates the expected 
forfeiture  rate  with  respect  to  equity-settled  share-based  payments  based  on  historical 
experience. 

(v)  Earn-out – Acquisition – the fair value of contingent consideration liabilities is based on 
the  estimated  future  financial  performance  of  the  acquired  business.  Financial  targets 
used  in  the  estimation  process  include  certain  defined  financial  targets  and  realized 
internal rates of return.  

(vi)  Business  combinations  –  IFRS  3,  Business  Combinations,  is  applied  to  account  for  all 
business acquisitions. Identifying the fair value of assets and liabilities acquired, including  
intangible  assets  and  residual  goodwill  requires  significant  judgement  by  management 
upon acquisition.  

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(e)  Use of estimates and judgments (continued): 

(vii) Debt extinguishment - From time to time, the Company pursues amendments to its credit 
agreements based on prevailing market conditions. Such amendments, when completed, 
are  considered  by  the  Company  to  be  debt  modifications  or  extinguishments.  The 
accounting treatment of a debt modification depends on whether the modified terms are 
substantially different than the previous terms. Terms of an amended debt agreement are 
considered  to  be  substantially  different  based  on  qualitative  factors,  or  when  the 
discounted  present  value  of  the  cash  flows  under  the  new  terms  discounted  using  the 
original effective interest rate, is at least ten percent different from the discounted present 
value of the remaining cash flows of the original debt. If the modification is not substantially 
different, it will be considered as a modification with any costs or fees incurred adjusting 
the  carrying  amount  of  the  liability  recorded  through  profit  or  loss  at  the  date  of 
modification. If the modification is substantially different then the transaction is accounted 
for  as  an  extinguishment  of  the  old  debt  instrument  with  an  adjustment  to  the  carrying 
amount  of  the  liability  being  recorded  in  the  consolidated  statements  of  operations 
immediately. 

(f)  Business combinations:  

The acquisition method of accounting is used to account for business combinations regardless 
of whether equity instruments or other assets are acquired. The consideration transferred is 
the sum of the acquisition-date fair values of the assets transferred, equity instruments issued 
or liabilities incurred by the acquirer to former owners of the acquiree and the amount of any 
non-controlling interest in the acquiree. For each business combination, the non-controlling 
interest in the acquiree is measured at either fair value or at the proportionate share of the 
acquiree's identifiable net assets. All acquisition costs are expensed as incurred to profit or 
loss.  

On  the  acquisition  of  a  business,  the  acquirer  assesses  the  financial  assets  acquired  and 
liabilities  assumed  for  appropriate  classification  and  designation  in  accordance  with  the 
contractual  terms,  economic  conditions,  the  consolidated  entity's  operating  or  accounting 
policies  and  other  pertinent  conditions  in  existence  at  the  acquisition-date.  Contingent 
consideration to be transferred by the acquirer is recognized at the acquisition-date fair value. 
Subsequent changes in the fair value of the contingent consideration classified as an asset or 
liability  is  recognized  in  profit  or  loss.  Contingent  consideration  classified  as  equity  is  not 
remeasured  and  its  subsequent  settlement  is  accounted  for  within  equity.  The  difference 
between the acquisition-date fair value of assets acquired, liabilities assumed and any non-
controlling interest in the acquiree and the fair value of the consideration transferred and the 
fair  value  of  any  pre-existing  investment  in  the  acquiree  is  recognized  as  goodwill.  If  the 
consideration  transferred  and  the  pre-existing  fair  value  is  less  than  the  fair  value  of  the 
identifiable net assets acquired, being a bargain purchase to the acquirer, the difference is 
recognized as a gain directly in profit or loss by the acquirer on the acquisition-date, but only 
after a reassessment of the identification and measurement of the net assets acquired, the  

9 

 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(f)  Business combinations (continued): 

non-controlling interest in the acquiree, if any, the consideration transferred and the acquirer's 
previously held equity interest in the acquirer.  

Business  combinations  are  initially  accounted  for  on  a  provisional  basis.  The  acquirer 
retrospectively  adjusts  the  provisional  amounts  recognized  and  also  recognizes  additional 
assets or liabilities during the measurement period, based on new information obtained about 
the  facts  and  circumstances  that  existed  at  the  acquisition-date.  The  measurement  period 
ends  on  either  the  earlier  of  (i)  12  months  from  the  date  of  the  acquisition  or  (ii)  when  the 
acquirer receives all the information possible to determine fair value. 

Amendments to  IFRS 3, issued  in October 2018, provide clarification on the definition of a 
business.  The  amendments  permit  a  simplified  assessment  to  determine  whether  a 
transaction should be accounted for as a business combination or as an asset acquisition. 

The amendments became effective for transactions for which the acquisition date is on or after 
the beginning of the first annual reporting period beginning on or after January 1, 2020. The 
amendment had no impact on these consolidated financial statements. 

(g)  Goodwill:  

Goodwill  is  initially  recognized  at  cost,  being  the  excess  of  the  purchase  price  of  acquired 
businesses over the estimated fair value of the tangible and intangible assets acquired and 
liabilities assumed at the date acquired, and is allocated to the cash generating unit (“CGU”) 
expected to benefit from the acquisition. A CGU is the smallest group of assets for which there 
are separately identifiable cash flows. 

Subsequently, goodwill and indefinite life intangible assets are not amortized but are assessed 
at the end of each reporting period for impairment and more frequently whenever events or 
circumstances indicate that their carrying value may not be fully recoverable. The Company 
considers the relationship between its market capitalization and its book value, as well as other 
factors,  when  reviewing  for  indicators  of  impairment.  Goodwill  is  assessed  for  impairment 
based on the CGUs or group of CGUs to which the goodwill relates. Any potential goodwill 
impairment is identified by comparing the recoverable amount of a CGU or group of CGUs to 
its carrying value which includes the allocated goodwill. If the recoverable amount is less than 
its carrying value, an impairment loss is recognized. 

The Company may need to test its goodwill for impairment between its annual test dates if 
market  and  economic  conditions  deteriorate  or  if  volatility  in  the  financial  markets  causes 
declines  in  the  Company’s  share  price,  increases  the  weighted  average  cost  of  capital,  or 
changes valuation multiples or other inputs to its goodwill assessment. In addition, changes in 
the numerous variables associated with the judgments, assumptions, and estimates made by 
management in assessing the fair value could cause them to be impaired. Goodwill impairment 
charges are non-cash charges that could have a material adverse effect on the Company’s 
consolidated  financial  statements  but  in  themselves  do  not  have  any  adverse  effect  on  its 
liquidity, cash flows from operating activities or debt covenants. 

10 

 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(g)  Goodwill (continued): 

An impairment loss of goodwill is not reversed. For other assets, an impairment loss may be 
reversed  if  the  estimates  used  to  determine  the  recoverable  amount  have  changed.  The 
reversal is limited so that the carrying amount of the asset does not exceed its recoverable 
amount  or  the  carrying  amount  that  would  have  been  determined,  net  of  amortization  or 
depreciation, had no impairment loss been recognized for the asset in prior years. The reversal 
is recognized in the consolidated statements of income. 

(h)  Basis of consolidation: 

(i)  Subsidiaries: 

Subsidiaries  are  entities  controlled  by  the  Company.  The  financial  statements  of 
subsidiaries  are  included  in  the  consolidated  financial  statements  from  the  date  that 
control commences until the date that control ceases. 

The Company has the following wholly owned subsidiaries: 

Subsidiary 

Jurisdiction 
of incorporation  

Ownership interest 
December 31,  December 31, 
2019   

2020  

CX Digital Media U.S.A Inc. 
CX Digital Media Inc. 
EQ Advertising Group Ltd. 
Cyberplex Services Inc. 
Cyberplex Ontario Holdings Inc. 
1887811 Ontario Inc. 
CX U.S.A Southwest Inc. 
CX U.S.A. Pacific, Inc. 
Bootcamp Media Inc. 
Tapped Networks Inc. (note 3 (a)) 

Delaware 
Ontario 
Ontario 
Ontario 
Ontario 
Ontario 
Texas 
California 
Ontario 
Ontario 

100% 
- 
100% 
- 
- 
- 
100% 
100% 
- 
100% 

100% 
Amalgamated 
100% 
Amalgamated 
Amalgamated 
Amalgamated 
100% 
100% 
Amalgamated 
100% 

On January 1, 2019, the Company amalgamated Cyberplex Ontario Holdings Inc. into 
EQ  Inc.  and  amalgamated  CX  Digital  Media  Inc.,  Cyberplex  Services  Inc.,  1887811 
Ontario Inc. and Bootcamp Media Inc. into EQ Advertising Group Ltd. 

(ii)  Transactions eliminated on consolidation: 

Intercompany  balances  and  transactions,  and  any  unrealized  income  and 
expenses arising from such transactions, are eliminated upon consolidation. 

11 

 
 
 
 
 
 
  
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(i)  Foreign currency transactions: 

Transactions  in  foreign  currencies  are  translated  to  the  respective  functional  currencies  of 
the Company and its subsidiaries at exchange rates at the dates of the transactions. Monetary 
assets and liabilities denominated in foreign currencies at the reporting date are retranslated 
to  the  functional  currency  using  the  exchange  rate  at  that  date.  Non-monetary assets 
and liabilities denominated in foreign currencies that are measured at fair value are translated 
to  the  functional  currency  using  the  exchange  rate  at  the  date  that  the  fair  value  was 
determined. 

Foreign currency differences arising on translation are recognized in finance income or cost. 
Non-monetary assets and liabilities and related depreciation and amortization  are  translated 
at  historical  exchange  rates.  Revenue  and  expenses,  other  than  depreciation  and 
amortization, are translated at the monthly average rates of exchange for the year. 

(j)  Financial instruments: 

The Company classifies its financial assets in the following measurement categories: 

(i)  Those to be  measured subsequently through fair value (either through other 

comprehensive income (“OCI”), or through profit or loss), and 

(ii)  Those to be measured at amortized cost using the effective interest method. 

At initial recognition, the Company measures a financial asset at its fair value plus, in the case 
of a financial asset not at fair value through profit or loss (“FVPL”), transaction costs that are 
directly attributable to the acquisition of the financial asset. The transaction costs of a financial 
asset carried at FVPL are expensed in profit or loss. 

Financial  instruments  at  amortized  costs:  Financial  instruments  at  amortized  costs  include 
cash, accounts receivable, accounts payable and accrued liabilities, loan and borrowings, lease 
liability  and  other  current  and  non-current  liabilities.  Assets  that  are  held  for  collection  of 
contractual  cash  flows  where  those  cash  flows  represent  solely  payments  of  principal  and 
interest are measured at amortized costs. When material, interest income from these financial 
assets  are  included  in  finance  income  using  the  effective  interest  rate  method.  Impairment 
losses are presented as a separate line item in the statement of operations. 

Equity instruments: The Company subsequently measures all equity instruments at fair value. 
Dividends from such investments will be recognized in profit or loss as other income when the 
Company’s right to receive payments is established. Changes in the fair value of the financial 
assets  at  FVPL  are  recognized  in  other  gains  or  (losses)  in  the  statement  of  operations  as 
applicable.  Impairment  losses  (and  reversal  of  impairment  losses)  on  equity  investments 
measured at FVPL are not reported separately from other changes in fair value. 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(j)  Financial instruments (continued): 

For assets measured at fair value, gains and losses will be recorded directly in the statement 
of operations or OCI. For financial assets other than equities measured at fair value through 
other comprehensive income (“FVOCI”) changes in the carrying amount will be recorded in OCI 
except for recognition of impairment losses, interest revenue and foreign exchange gain and 
losses on the instrument’s amortized cost which are recognized in income. For investments in 
equity instruments that are not held for trading, this will depend on whether the Company has 
made an irrevocable election at the time of initial recognition to account for the equity instrument 
at FVOCI. 

When derecognized the cumulative gain or loss in OCI (on non-equity FVOCI financial assets) 
is reclassified from equity to income. Interest income is recognized on FVOCI financial assets 
using the effective interest method. 

Impairment of Financial Assets 

The Company assesses on a forward-looking basis the expected credit losses associated with 
its debt instruments carried at amortized cost. The impairment methodology applied depends 
on whether there has been a significant increase in credit risk. 

For accounts receivables, the Company applies the simplified approach permitted by IFRS 9, 
which requires ECL to be recognized from initial recognition of the receivables. 

(k)  Property and equipment: 

(i)  Recognition and measurement: 

Property  and  equipment  are  measured  at  cost  less  accumulated  depreciation  and 
accumulated impairment losses. Cost includes expenditures that are directly attributable 
to the acquisition of the asset. Gains and losses on disposal of an item of property and 
equipment  are  determined  by  comparing  the proceeds from disposal with the carrying 
amount of property and equipment and are recognized net within loss from operations. 

The  costs  of  the  day-to-day  servicing  of  property  and  equipment  are  recognized  in 
operating income as incurred. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(k)  Property and equipment (continued): 

(ii)  Depreciation: 

Depreciation is calculated over the depreciable amount, which is the cost of an asset, or 
other  amount  substituted  for  cost,  less  its  estimated  residual  value.    Depreciation  is 
recognized  on  a  straight-line  basis  over  the  estimated  useful  lives  of  the  property  and 
equipment,  since  this  most  closely  reflects  the  expected  pattern  of  consumption  of  the 
future economic benefits embodied in the asset. 

The estimated useful lives for the current and comparative years are as follows: 

Furniture and fixtures                                                                                               4 years 
Computer equipment                                                                                               3 years 
Leasehold improvements                                          Lesser of useful life and term of lease 

Depreciation methods, useful lives and residual values are reviewed at each financial year 
end and adjusted, if appropriate. 

(l) 

Intangible assets: 

(i) 

Intangible assets: 

Intangible  assets  that  are  acquired  by  the  Company  and  have  finite  useful  lives  are 
measured at cost less accumulated amortization and accumulated impairment losses. 

Intangible assets are recorded at cost when internally generated and at fair value when 
acquired  during  a  business  acquisition.  Intangible  assets  are  amortized  over  their 
estimated useful lives. 

Software platform: Certain costs incurred in connection with the development of software 
to be used internally is capitalized once a project has progressed beyond a conceptual, 
preliminary stage to that of application development. Development costs that are directly 
attributable  to  the  design  and  testing  of  identifiable  and  unique  software  products 
controlled by the Company are recognized as intangible assets when the following criteria 
are met; 

1.  It is technically feasible to complete the software product so that it will be available for 

use; 

2.  Management intends to complete the software product and use or sell it; 
3.  There is an ability to use or sell the software product; 
4.  It  can  be  demonstrated  how  the  software  product  will  generate  probable  future 

economic benefits; 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(l) 

Intangible assets (continued): 

(i) 

Intangible assets (continued): 

5.  Adequate technical, financial and other resources to complete the development and to 

use or sell the software product are available; 

6.  The  expenditure  attributable  to  the  software  product  during  its  development  can  be 

reliably measured. 

Costs that qualify for capitalization include both internal and external costs.  

(ii)  Amortization: 

Amortization  is  calculated  over  the  cost  of  the  asset  less  its  estimated  residual  value, 
which  typically  is  expected  to  be  nil.  Amortization  is  recognized  in  profit  or  loss  on  a 
straight-line basis over the estimated useful lives of intangible assets, other than goodwill, 
from the date that they are available for use, since this most closely reflects the expected 
pattern of consumption of the future economic benefits embodied in the asset. Useful lives, 
residual  values  and  amortization  methods  for  intangible  assets  with  finite  lives  are 
reviewed at least annually. 

The estimated useful lives for the current and comparative years are as follows:       

Customer relationships 
Software 
Non-compete 
Backlog 

(iii)  Research and development: 

6 years 
3 years 
2 years 
 1 year  

Research  and  development  activities  are  assessed  to  determine  if  they  qualify  for 
recognition  as  internally  generated  intangible  assets.  Apart  from  complying  with  the 
general requirements for initial measurement of an intangible asset, qualification criteria 
are met only when technical as well as commercial feasibility can be demonstrated and 
cost  can  be  reliably  measured.  It  must  also  be  probable  that  the  intangible  asset  will 
generate  future  economic  benefits,  be  clearly  identifiable  and  allocable  to  a  specific 
product.  Further  to  meeting  these  criteria,  only  such  costs  that  relate  solely  to  the 
development phase of a self-initiated project are capitalized. Any costs that are classified 
as part of the research phase of a self-initiated project are expensed as incurred. If the 
research  phase  cannot  be  clearly  distinguished  from  the  development  phase,  the 
respective project-related costs are treated as if they were incurred in the research phase 
only. Capitalized development costs are amortized over the estimated useful  life of the 
internally generated intangible  asset.  Internally generated intangible assets are reviewed 
for impairment annually when the asset is not yet  in  use  or  when  events  or  changes 
in  circumstances  indicate  that  the  carrying amount may not be recoverable and the 
asset is in use. 

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(l) 

Intangible assets (continued): 

(iii)  Research and development (continued): 

For the year ended December 31, 2020 $274 (2019 - $79) of research and development 
costs have been reimbursed from the Scientific Research and Experimental Development 
and  Industrial  Research  Assistance  Tax  Incentive  Program  and  recorded  as  part  of 
employee  compensation and benefits in profit or loss. 

(m) Impairment: 

(i)  Financial assets, including accounts receivable: 

A financial asset is considered impaired if objective evidence indicates that one or more 
events have had a negative effect on the estimated future cash flow of that asset that can 
be estimated reliably.   Individually significant financial assets are tested for impairment on 
an individual basis.   The remaining financial assets are assessed collectively based on the 
nature of the asset. 

An impairment loss on loans and receivables is measured as the difference between the 
asset's  carrying  amount  and  the  present  value  of  the  future  cash  flows  expected  to  be 
derived from the asset.  The carrying value is reduced through the use of an expected credit 
losses accounts, with the loss recognized in the statement of profit or loss. 

For trade and other receivables, the Company applies the simplified approach permitted by 
IFRS 9, Financial Instruments, which requires expected lifetime losses to be recognized at 
the time of initial recognition of the receivables.  

(ii)   Non-financial assets: 

The  carrying  amounts  of  the  Company's  non-financial  assets,  other  than  deferred  tax 
assets, are reviewed at each reporting date to determine whether there is any indication of 
impairment.  If any such indication exists, then the asset's recoverable amount is estimated. 
An impairment test is conducted annually, for intangible assets that are not yet available 
for use. 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(n)  Share-based payments: 

Share-based  payment  arrangements  in  which  the  Company  receives  goods  or  services  as 
consideration for its own equity instruments are accounted for as equity-settled share- based 
payment transactions. 

The grant date fair value of share-based payment awards granted to employees is recognized 
as a compensation cost, with a corresponding increase in contributed surplus, over the vesting 
period of the award.  The amount recognized is adjusted to reflect the number of awards for 
which the related service and non-market vesting conditions are expected to be met, such that 
the amount ultimately recognized is based on the number of awards that vest.  Upon exercising 
the  awards,  such  as  options,  the  fair  value  of  the  stock  options  exercised  that  has  been 
expensed to contributed surplus along with the cash received is reclassified to common shares 
and reflected in the statements of changes in shareholders' equity. 

Under the Company’s restricted share unit (“RSU”) plan, RSU’s may be granted to directors, 
officers, employees and consultants. Compensation expense for each grant is recorded in the 
statement of loss and comprehensive loss with a corresponding increase in contributed surplus 
on the statement of financial position. The expense is based on the fair values at the time of the 
grant and is recognized over the vesting period of the respective RSU. The Company settles 
RSU’s by issuing shares. 

(o)  Warrants: 

The  Company  follows  the  relative  fair  value  method  with  respect  to  the  measurement  of 
common  shares  and  warrants  issued  as  private  placement  units.  The  proceeds  from  the 
issuance of units are allocated between share capital and warrants. Unit proceeds are allocated 
to shares and warrants using the Black-Scholes option pricing model and the share price at the 
time  of  financing.  If  and  when  the  warrants  are  exercised,  the  applicable  relative  fair  value 
recognized in warrants is transferred to share capital. Any consideration paid on the exercise 
of  the  warrants  is  credited  to  share  capital.  For  those  warrants  that  expire  unexercised  on 
maturity, the recorded value is transferred to contributed surplus. In situation where warrants 
are issued as consideration for goods and services received and some or all of the goods or 
services received cannot be specifically identified or reliably measured, then these warrants are 
measured  at  the  fair  value  of  the  share-based  payment.  The  fair  value  of  the  share-based 
payment is determined using the Black-Scholes option pricing model. 

(p)  Provisions: 

A provision is recognized if, as a result of a past event, the Company has a present legal or 
constructive  obligation  that  can  be  estimated  reliably,  and  it  is  probable  that  an  outflow  of 
economic benefits will be required to settle the obligation.  The timing or amount of the outflow 
may still be uncertain.  Provisions are determined by discounting the expected future cash flows 
at a pre-tax rate that reflects current market assessments of the time value of money and the 
risks specific to the liability.  The unwinding of the discount is recognized as finance cost. 

17 

 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(q)  Revenue: 

Revenue is recognized based on the five-step model outlined in IFRS 15: 

1.  Identify the contract with a customer; 
2.  Identify the performance obligations in the contract; 
3.  Determine the transaction price; 
4.  Allocate the transaction price to the performance obligations in the contract; and 
5.  Recognize revenue when (or as) the entity satisfies a performance obligation. 

The  Company  determines  collectability  by  performing  ongoing  credit  evaluations  and 
monitoring its customers’ accounts receivable balances. For new customers and their agents, 
which may be advertising agencies or other third parties, the Company may performs a credit 
check  with  an  independent  credit  agency  and  checks  credit  references  to  determine 
creditworthiness.  The  Company  only  recognizes  revenue  when  collection  is  reasonably 
assured. If collection is not considered reasonably assured, revenue is recognized only once 
all amounts are collected.  

In instances where the Company contracts with third party advertising agencies on behalf of 
their advertiser clients, a determination is made to recognize revenue on a gross or net basis 
based on an assessment of whether the Company is acting as the principal or an agent in the 
transaction.  The  Company  is  acting  as  the  principal  in  these  arrangements  and  therefore 
revenue  earned  and  costs  incurred  are  recognized  on  a  gross  basis  as  the  Company  has 
control and is responsible for fulfilling the advertisement delivery, establishing the selling prices 
and  the  delivery  of  the  advertisements  for  fully  managed  revenue,  providing  training  and 
updates for the self- serve proprietary platform and performing all billing and collection activities.  

The  timing  of  revenue  recognition  sometimes  differs  from  the  contract  payment  schedule, 
resulting  in  revenues  that  have  been  billed  but  not  earned  which  are  recorded  as  contract 
liabilities. As at December, 31, 2020 the Company had $86 (2019 - $24) in contract liabilities. 

In  instances  where  the  Company  collects  payment  in  advance  and  there  is  a  significant 
financing component, the practical expedient is applied as the period from delivery of the goods 
or  services  is  within  one  year  of  when  the  customer  pays.  No  adjustment  is  made  to  the 
transaction  price.  The  practical  expedient  is  also  applied  to  commission  contract  costs  and 
these are expensed as incurred. 

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(q)  Revenue (continued): 

Advertising Services 
The Company generates revenue from the delivery of targeted digital media solutions, enabling 
advertisers to connect intelligently with their audiences across online display, video, social and 
mobile campaigns using its Programmatic Marketing Platform. The Company  offers its services 
on a fully-managed and a self-serve basis. In instances of self-serve basis, the Company also 
provides  its  customers  with  access  to  the  Programmatic  Marketing  Platform  which  includes 
promises related to hosting and support services. These arrangements are evidenced by a fully 
executed  insertion  order  (“IO”).  Generally,  IOs  specify  the  number  and  type  of  advertising 
impressions to be delivered over a specified time at an agreed upon price and performance 
objectives for an ad campaign based on client needs. Performance obligation are generally a 
measure of targeting as defined by the parties in advance, such as number of ads displayed, 
consumer clicks on ads or consumer actions (which may include qualified leads, registrations, 
downloads, inquiries or purchases). These payment models are commonly referred to as cost 
per impression (“CPM”), cost per click (“CPC”) and cost per action (“CPA”). The performance 
obligations  are  satisfied  over  time  as  the  volume  of  impressions  are  delivered  up  to  the 
contractual maximum for fully-managed revenue and the delivery of impressions for self-serve. 
Revenue is recognized over time using the output method when the performance obligations 
are satisfied. Typically, campaigns run for a period of one to three months and are billed at the 
end of the month. 

Fixed Fee Data Sales 
The  Company  provides  customers  with  research  and  analytics  of  data.  The  Company  has 
concluded  that  these  promises  are  not  distinct  and  are  recognized  as  one  performance 
obligation. The IOs will specify the fixed fee arrangement to be delivered over an agreed upon 
price.  Revenue  is  recognized  as  the  performance  obligation  are  satisfied  over  time  as  the 
services are provided to the customer. Typically this service is bundled with advertising services 
and campaigns are generally for a period of one month and are billed at the end of the month. 

CPM Data Sales 
The Company provides customers with the ability to track the effectiveness of advertisements. 
The  payment  model  is  measured  based  on  the  number  of  impressions  for  results  achieved 
through  the  tracking.  The  performance  obligation  are  satisfied  over  time  as  the  volume  of 
impressions are delivered up to the contractual maximum. Revenue is recognized over time 
using the output methods when the performance obligations are satisfied. Typically, campaigns 
run for a period of one to three months and are billed at the end of the month.  

Other Services 
The  Company  provides  customers  with  consultation  services  to  improve  advertisement 
effectiveness  and  performance.  These  services  are  fixed  fee  arrangements  for  specified 
consulting  services  and  each  project  is  considered  distinct.  Each  performance  obligation  is 
satisfied over time as the services are provided to the customer. Revenue is recognized using 
the input method for time incurred compared to the estimated time for specified services.  

19 

 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(r)  Leases: 

At inception of a contract, the Company assesses whether a contract is, or contains, a lease.  
A contract is, or contains a lease, if it conveys the right to control the use of an identified asset 
for a period of time in exchange for consideration.  To assess whether a contract conveys the 
right to control the use of an identified asset, the Company assesses whether: 

• 

• 

• 

the  contract  involves  the  use  of  an  identified  asset  –  this  may  be  specified  explicitly  or 
implicitly, and should be physically distinct or represent substantially all of the capacity of 
a physically distinct asset.  If the supplier has a substantive substitution right, then the asset 
is not identified; 
the Company has the right to obtain substantially all of the economic benefits from use of 
the asset throughout the period of use; and 
the Company has the right to direct the use of the asset.  The Company has this right when 
it  has  the  decision-making  rights  that  are  most  relevant  to  changing  how  and  for  what 
purpose the asset is used.  In rare cases where all the decisions about how and for what 
purpose the asset is used are predetermined, the Company has the right to direct to use 
of the asset if either (i) the Company has the right to operate the asset, or (ii) the Company 
has designed the asset in a way that predetermines how and for what purpose it will be 
used.   

If a contract is assessed to contain a lease, the Company recognizes a lease liability with a 
corresponding right-of-use (“ROU”) asset on the date at which the leased asset is available for 
use by the Company. The lease liability is initially measured at the present value of the lease 
payments outstanding at the commencement date, discounted using the interest rate implicit 
in  the  lease.    If  the  implicit  rate  cannot  be  readily  determined,  the  Company’s  incremental 
borrowing rate is used, being the rate that it would have to pay to borrow the funds necessary 
to obtain an asset of similar value in a similar economic environment.  Generally, the Company 
uses its incremental borrowing rate as the discount rate.   

The  lease  liability  is  subsequently  increased  by  the  interest  cost  and  decreased  by  lease 
payments made over the lease period.  It is remeasured when there is a change in future lease 
payments arising from a change in an index or rate, a change in the Company’s estimate of 
any residual amount payable, or if applicable, the Company changes its assessment of whether 
it will exercise a purchase, extension, or termination option.     

The ROU asset is depreciated using the straight-line method from the recognition date to the 
earlier of the end of the useful life of the asset or the end of the lease term.   

Payments associated with short-term leases and leases of low-value assets are expensed as 
they are incurred in profit or loss. Short-term leases are leases with a lease term of 12 months 
or less. 

20 

 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(s)  Finance income and finance cost: 

Finance  income  comprises  interest  income  on  funds  invested  (including  available-for-sale 
financial instruments), gains on the disposal of available-for-sale financial assets and changes 
in  the  fair  value  of  financial  assets  at  fair  value  through  profit  or  loss.    Interest  income  is 
recognized as it accrues in profit or loss, using the effective interest method. 

Finance cost comprises interest expense on loans and borrowings, changes in the fair value of  
financial  instruments  at  fair  value  through  profit  or  loss  and  impairment  losses recognized 
on financial assets. 

Foreign currency gain and losses arriving from the translation and settlement  of assets and 
liabilities  as  well  as  revenue  and  expenses  are  reported  on  a  net  basis  within  finance  cost 
(income). 

(t) 

Income taxes: 

Income tax expense for the year comprises current and deferred income taxes.   Current taxes 
and deferred taxes are recognized in the consolidated statements of comprehensive income 
(loss), except to the extent that they relate to items recognized in OCI or directly in equity.  In 
these cases, the taxes are also recognized in OCI or directly in equity, respectively. 

The  Company  uses  the  asset  and  liability  method  of  accounting  for  deferred  income  taxes. 
Under this method, the Company recognizes deferred income tax assets and liabilities for future 
income  tax  consequences  attributable  to  temporary  differences  between  the  consolidated 
statement of financial position carrying amounts of assets and liabilities and their respective 
income  tax  bases,  and  on  unused  tax  losses  and  tax  credit  carryforwards.  The  Company  
measures  deferred  income  taxes  using  tax  rates  and  laws  that  have been enacted or 
substantively enacted at the reporting date and are expected to apply when the related deferred 
income  tax  asset  is  realized  or  the  deferred  income  tax  liability  is  settled.  The  Company 
recognizes deferred income tax assets only to the extent that it is probable that future   taxable   
profit   will   be   available   against   which   the   deductible temporary differences, as well as 
unused tax losses and tax credit carryforwards can be utilized. Deferred income tax assets are 
reviewed at each reporting date and are reduced to the extent that it is no longer probable that 
the related tax benefit will be realized.    The Company recognizes the effect of a change in 
income tax rates in the year of enactment or substantive enactment. 

Deferred income taxes are not recognized, if they  arise  from  the  initial recognition of goodwill,  
nor  are  they  recognized  on  temporary  differences  arising  from  the  initial recognition of an 
asset  or  liability  in  a  transaction  that  is  not  a  business  combination  and  that  affects  neither 
accounting  nor  taxable  profit  or  loss.    Deferred  income  taxes  are  also  not  recognized  on 
temporary differences relating to investments in subsidiaries to the extent that it is probable that 
the temporary differences will not reverse in the foreseeable future. 

21 

 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(t) 

Income taxes (continued): 

                      An entity shall offset deferred tax assets and deferred tax liabilities if, and only if: 

(a)  the entity has a legally enforceable right to set off current tax assets against current tax 

liabilities; and 

(b)  the deferred tax assets and the deferred tax liabilities relate to income taxes levied by the 

same taxation authority on either: 

(i) 

the same taxable entity; or 

(ii)  different taxable entities which intend either to settle current tax liabilities and assets 
on a net basis, or to realize the assets and settle the liabilities simultaneously, in each 
future  period  in  which  significant  amounts  of  deferred  tax  liabilities  or  assets  are 
expected to be settled or recovered 

The  Company  records  current  income  tax  expense  or  recovery  based  on  taxable  income 
earned  or  loss  incurred  for  the  year  in  each  tax  jurisdiction  where  it  operates,  and  for  any 
adjustment to taxes payable in respect of previous years, using tax laws that are enacted or 
substantively enacted at the consolidated statements of financial position dates. 

In  the  ordinary  course  of  business,  there  are  many  transactions  for  which  the  ultimate  tax 
outcome  is  uncertain.    The  final  tax  outcome  of  these  matters  may  be  different  from  the 
estimates  originally  made  by  management  in  determining  the  Company's  income  tax 
provisions.      Management  periodically  evaluates  the  positions  taken  in  the  Company's  tax 
returns with respect to situations in which applicable tax rules are subject to interpretation.  

The Company establishes provisions related to tax uncertainties where appropriate, based on 
its best estimate of the amount that will ultimately be paid to or received from tax authorities. 

(u)  Loss per share 

Basic loss per share amounts are calculated by dividing net loss for the year attributable to 
common shareholders by the weighted average number of common shares outstanding during 
the year.  Diluted loss per share amounts are calculated by dividing the net loss attributable to 
common  shareholders  by  the  weighted  average  number  of  shares  outstanding  during  the 
period plus the weighted average number of shares that would be issued on the conversion of 
all the dilutive potential ordinary shares into common shares. 

(v)  Government assistance 

Government assistance is recognized when there is reasonable assurance that the assistance 
will  be  received  and  that  the  Company  will  comply  with  all  relevant  conditions.  Government 
assistance related to current expense is recorded as a reduction of the related expense. 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

2. 

Significant accounting policies (continued): 

(w)  Segment reporting 

Reportable segments are those whose operating results are reviewed by the chief operating 
decision-maker,  identified as  the  Chief Executive  Officer, which  is  responsible for  allocating 
resources and assessing performance. 

The Company has one reportable segment, refer to Note 6 for additional information. 

3. 

Acquisition:  

(a)  Tapped Networks Inc.: 

On  October  15,  2018,  the  Company  completed  the  purchase  of  100%  of  the  shares  of  Tapped 
Networks Inc. (“Tapped Mobile”), an Ontario based company. Tapped’s marketing solutions enables 
and expand the Company’s offering and enter into new markets as the Company continue to help 
the Company’s clients drive better business results. Pursuant to the purchase and effective upon 
closing, Tapped Mobile became a wholly owned subsidiary of EQ Inc. and all issued and outstanding 
common shares of Tapped Mobile were transferred to EQ Inc. The total consideration was up to 
$3,500 through the issuance of 1,000,000 common shares at a price of $0.63 to the shareholders 
of Tapped Mobile and additional cash consideration of up to $2,800 to be paid out over the following 
24 months based on certain performance thresholds being met. 

The acquisition agreement provides for contingent consideration payment up to $2,800, based on 
achievement of certain predetermined revenue and gross profits targets, in the 24-months period 
following  the  closing  of  the  acquisition  to  a  maximum  total  compensation  paid  to  the  former 
shareholders of Tapped Mobile up to $3,500. The Company has estimated the Earn-out to be $319 
and  $281  in  the  first  and  second  year  of  the  contingent  consideration  period,  respectively.  The 
estimated Earn-out consideration was fair valued by discounting the after-tax cash flow over the life 
of the capital payment period of two years at a discount rate of 18% to be $505 and was recognized 
at December 31, 2018.  

For the year ended December 31, 2020, an accretion of $25 (2019 - $70) in carrying amount of 
Earn-out  was  recorded  because  of  the  use  of  present  value  factor  at  initial  measurement. 
Subsequent to the date of acquisition, the Company recorded an additional Earn-out of $406 which 
has been recognized in profit and loss for the year ended December 31, 2019. The first year of Earn-
out  of  $744  was  paid  in  December  2019.  The  second  year  Earn-out  is  still  being  finalized.  The 
Company paid $95 of second year Earn-out during 2020 and has a remaining accruals of $186 for 
potential future claims.  Refer to Note 4 for impairment analysis performed on the Tapped Mobile 
CGU during 2020. 

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

3. 

Acquisition (continued):  

(b)  Juice Mobile 

On March 1, 2020, the Company, through its wholly owned subsidiary EQ Advertising Group Ltd., 
completed the acquisition and licensing of certain assets of Curate Mobile Ltd. (“Curate”), including 
Juice Mobile (“Juice Mobile”). Juice Mobile’s platform is targeted to  advertisers looking to boost 
user value or increase brand awareness on mobile. By leveraging existing and new clients under 
the EQ Works Mobile umbrella, the expanded company will offer more precise and targeted mobile 
programmatic ad buy solutions for agencies, brands, and publishers. The company will also use 
machine  learning  and  proprietary  learning  algorithms  to  optimize  bidding  behaviours  towards  a 
range of campaign goals by making billions of automated decisions on a daily basis.  

The total consideration was $850 and additional cash consideration to be paid out over the following 
12 months based on certain performance thresholds being met. 

In accordance with IFRS 3, Business Combinations, the assets acquired constitute a business for 
accounting  purposes  and  was  accounted  for  using  the  acquisition  method  of  accounting.  The 
Company incurred transaction costs of $32 associated with the acquisition which were expensed. 

The allocation of the purchase consideration was as follows: 

Allocation 

Fixed assets 
Customer relationships 
Backlog 
Goodwill 
Contract liabilities 
Net assets acquired 

Purchase consideration: 

Consideration in cash 
Contingent consideration (“Earn-out”) 
Purchase consideration 

  $ 

3 
311 
21 
732 
 (138) 
929 

  $ 

850 
79 
929 

The  acquisition  agreement  provides  for  contingent  consideration  payment  up  to  $79,  based  on 
achievement of certain predetermined revenue and gross profits targets, in the 12-months period 
following the closing of the acquisition to a maximum total compensation paid to Curate up to $929. 
The Company has estimated the Earn-out to be $87 of the contingent consideration. The estimated 
Earn-out consideration was fair valued by discounting the after-tax cash flow over the life of the 
capital payment period of 12 months at a discount rate of 12% to be $79 and was recognized at 
March  31,  2020.  For  the  year  ended  December  31,  2020,  an  accretion  of  $6  was  recorded. 
Subsequent to the date of acquisition, the Company wrote off Earn-out of $85, due to not achieving 
predetermined revenue, which has been recognized in profit and loss for the year ended December 
31, 2020. 

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

3. 

Acquisition (continued):  

(b)  Juice Mobile (continued): 

As at December 31, 2020, the Company recognized goodwill of $732 arising from the acquisition of 
Juice Mobile, on March 1, 2020. The acquisition of Juice Mobile will provide increased scale to the 
Company’s existing business and additional sales presence to better service the Canadian market 
and US Market and pursue strategic new partnership opportunities with some of North America’s 
leading companies for location based data platforms and digital marketing solutions. The acquisition 
also reflects the value of the Juice’s skilled and experienced workforce.  The $732 recognized as 
goodwill is deductible for tax purposes. 

The Company recorded $2,218 of revenue and a $228 net income in these consolidated statements 
of net loss and comprehensive loss for year ended December 31, 2020, from Juice Mobile as a 
result of the Acquisition. If the Acquisition had occurred as at January 1, 2020, revenue for the year 
ended December 31, 2020 would have been $2,354 and the loss would have been $45. 

4. 

Goodwill:  

Changes to the carrying amount of goodwill during the fiscal years ended December 31, 2020 and 
2019 were as follows: 

Balance at January 1, 2020 and 2019 
Acquired through business combination (Note 3 (b)) 
Impairment  
Goodwill at December 31, 2020 

Goodwill 

$ 

535 
732 
 (535) 
732 

On December 31, 2020, the Company performed its annual goodwill impairment test in accordance 
with its policy described in note 2. Based on the results of the 2020 tests performed, the Company 
concluded that the recoverable amount of the Juice Mobile CGU has exceeded its carrying amount, 
and therefore goodwill was not impaired. However, during the year ended December 31, 2020, the 
COVID-19 pandemic caused a reduction in sales volumes, delayed project deployment and delayed 
expected growth in the Tapped Mobile CGU. Management has decided it will no longer pursue the 
revival  of  the  CGU,  which  had  a  negative  impact  on  the  impairment  analysis  and  judgment  was 
applied  in  developing  the  key  assumptions.      Based  on  the  impairment  analysis  performed,  the 
Company concluded the recoverable amount of the CGU is less than the carrying value, resulting in 
a goodwill and intangible asset (Note 11) impairment charge. The Company recorded an impairment 
expense during the year ended December 31, 2020 of $655 within operating expenses.  Subsequent 
to the impairment of the goodwill and intangible assets in the Tapped Mobile CGU, management 
has realigned its CGUs as a result of its decision not to revive the operations of Tapped Mobile.  The 
operations  of  Tapped  Mobile  are  now  integrated  within  the  EQ  Ads  CGU  and  as  a  result,  the 
Company has two CGUs at December 31, 2020. 

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

4. 

Goodwill (continued):  

The Juice Mobile CGU's recoverable amount was determined based on value in use using a 5 year 
discounted  cash  flow  model.  Key  assumptions  used  in  the  discounted  cash  flow  model  are  as 
follows: (a) projected revenue used in the forecast was estimated considering current and historical 
results with growth rates between 5% and 43% and a 2% terminal growth to reflect the inflationary 
growth; (b) projected general and administrative expenses used in the forecast were estimated using 
current and historical results as a percentage of revenue with consideration to variable costs, with 
fixed  costs  estimated  to  remain  fairly  constant,  the  gross  margin  has  been  estimated  at  50% 
throughout the forecast; and (c) working capital and capital expenditures were estimated considering 
industry  benchmarks  as  a  percentage  of  revenue.  The  pre-tax  discount  rate  applied  in  the 
discounted cash flow model was 26.29%.  

5. 

Right-of- use asset and lease liability: 

The Company has one office facility under lease. The lease term is 5 years from 2017, with an option 
to renew the lease after that date.  

Non-cancellable lease rentals are payable as follows: 

Less than 1 year 
Between 1 and 5 years 
more than 5 years 

2020 

252  $ 
32 
- 

2019 

 186 
 236 
- 

284  $ 

 422 

$ 

$ 

The lease liabilities are measured at the present value of the remaining lease payments, discounted 
using the lessee’s incremental borrowing rate. The lessee’s incremental borrowing rate applied to 
the lease liabilities is 7.5%. 

For the year ended December 31, 2020, an accretion of $9  (2019 - $14) in carrying amount of 
lease liability was recorded because of the use of present value factor at initial measurement. 

For  the  year  ended  December  31,  2020,  variable  lease  payments  of  $107  (2019  -  $76)  was 
recorded. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

5. 

Right-of- use asset and lease liability (continued): 

The Company’s lease liability and movements therein during the year ended December 31, 2020 
and 2019: 

Lease liability recognized on adoption of IFRS 16 on January 1, 2019 
Accretion on lease liability 
Lease payment 
Lease liability at December 31, 2019 

Lease liability at January 1, 2020 
Accretion on lease liability 
Lease payment 
Lease liability at December 31, 2020 

Of which are: 
Current lease liabilities 
Long-term lease liabilities 

Lease liability  

$ 

$ 

$ 

222 
 14 
   (78) 
158 

158 
9 
 (17) 
150 

132 
18 
150 

The Company’s right-of-use assets and movements therein during the year ended December 
31, 2020 and 2019: 

Right-of-use assets recognized on adoption of IFRS 16 on January 1, 2019 
Depreciation on right-of-use assets 
Right-of-use assets at December 31, 2019 

Right-of-use assets at January 1, 2020 
Depreciation on right-of-use assets 
Right-of-use assets at December 31, 2020 

6. 

Segment information: 

Office lease 

$ 

$ 

222 
  (76) 
146 

146 
 (70) 
76 

The Company’s management and chief operating decision maker reviews performance of the 
Company on a consolidated basis and has integrated its services as one reportable segment, 
which provides real-time technology and advance analytics to improve performance for all web, 
mobile,  social  and  video  advertising  initiatives  and  focuses  on  targeted  advertising  and 
incorporates the most sophisticated advertising technologies, data analytics and programmatic 
media buying capabilities into a single system.  The chief operating decision maker evaluates 
the  Company’s  performance,  makes  operating  decision,  and  allocates  resources  based  on 
financial data consistent with the presentation in these financial statements. 

The  Company's  assets  and  operations  are  all  located  in  Canada;  however,  the  Company 
services customers in the United States and internationally. 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

6. 

Segment information (continued): 

The  Company  generates  revenue  across  three  geographical  regions;  customer  revenue 
by region is as follows: 

Canada 
United States 
Outside North America 

$ 

2020 

9,919  $ 
502 
- 

2019 

 7,513 
 1,445 
 7 

$ 

10,421  $ 

 8,965 

In 2020, there were two customers that comprised 23% and 14%, respectively, of the Company's 
total revenue from operations. In 2019, there were three customers that comprised 27%, 13% 
and 11%, respectively of the Company's total revenue from operations. 

The components of revenue are as follows: 

Advertising Services 
Data Sales(1) 
Other Services 

$ 

2020 

7,596  $ 
2,546 
279 

2019 

7,518 
1,308 
139 

$ 

10,421  $ 

8,965 

(1)  Data Sales are comprised of Fixed Fee Data Sales and CPM Data Sales. 

7.  

Finance income and finance cost: 

Finance income: 
Interest income on cash 
Foreign exchange gain, net 

Total finance income 

Finance costs: 
Other interest expense 
Accretion on Earn-out (note 3) 
Accretion on lease 
Accretion on promissory notes (note 12 (c)) 
Interest on loans and borrowings (note 12 (c)) 

$ 

$ 

$ 

2020 

2019 

8 
34 

42 

2 
1 

3 

2020 

2019 

(5) 
(31) 
 (116) 
 (179) 
 (207) 

$ 

(8) 
(70) 
(76) 
(198) 
(183) 

(535) 

Total finance costs 

$ 

(538) 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

8. 

Income taxes: 

(a)  Income tax expense: 

The following table reconciles income taxes calculated at combined Canadian federal and 
provincial tax rates with the income tax expense in these consolidated financial statements: 

Loss before income taxes 
Statutory rate   

Expected income tax recovery 
Effect on income taxes of unrecognized deferred income tax 
assets relating to deductible temporary differences on: 
Impact of ITCs 
Non-deductible expenses and unrecognized tax losses 
Change in rates 
Change deferred taxes not recognized 

2020 

2019 

$ 

 (3,427)  $ 
26.5% 

(1,914) 
26.5% 

(908) 

(507) 

17 
772 
- 
119 

12 
346 
- 
149 

Deferred tax recovery                                                                        $ 

-  $ 

- 

(b)  Unrecognized deferred income taxes: 

Deferred tax assets have not been recognized in respect of the following items, because it is 
not probable that future taxable profit will be available against which the Company can use 
the benefits therefrom. 

The temporary differences that give rise to deferred income tax assets and 
deferred income tax liabilities are presented below: 

Amounts related to tax loss and SRED costs 
Property and equipment and intangible assets 
Share issue cost 
Change deferred taxes not recognized 

2020 

2019 

$ 

$ 

99,169  $  99,099 
358 
77 
99,598  $  99,534 

373 
56 

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

8. 

Income taxes (Continued): 

(b)  Unrecognized deferred income taxes (continued): 

The Company also has non-capital losses of approximately $39,873 expiring as follows: 

2029 
2030 
2031 
2032 
2033 
2034 
2035 
2036 
2037 
2038 
2039 
2040 

     $  

 2,325 
907 
3,470 
8,685 
2,959 
14,402 
1,923 
1,769 
818 
448 
954 
1,213 
$    39,873 

In addition, the Company has undeducted scientific research and experimental development 
(“SRED”) costs of approximately $494 available to apply against future taxable income, as 
well as federal investment tax credits SRED costs of approximately  $1,031 and provincial 
investment tax credits relating to SRED of approximately $1,718 available to reduce future 
taxes payable. The Company also has capital losses of $58,119 available. The potential tax 
benefit relating to the non-capital losses, capital losses and tax credit carryforwards has not 
been reflected in these consolidated financial statements. 

9. 

Other current assets and accounts payable and accrued liabilities: 

(a)  Other current assets: 

The major components of other current assets are as follows: 

Prepaid expenses 
Accrued income 
Other receivables 

2020 

93  $ 
21 
83 

197  $ 

2019 

 153 
44 
 - 

 197 

$ 

$ 

(b)  Accounts payable and accrued liabilities:  

The major components of accounts payable and accrued liabilities are as follows: 

Trade accounts payable 
Accrued liabilities 

30 

2020 

2,096  $ 
812 

2,908  $ 

2019 

 1,229 
476 

 1,705 

$ 

$ 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 

Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

9. 

Other current assets and accounts payable and accrued liabilities (continued): 

(c)  Contract liabilities: 

Outstanding, beginning of the year 
Addition 
Acquisition of Juice Mobile 
Earned 

10. 

Property and equipment: 

2020 

24  $ 

270 
138 
(346) 

86  $ 

2019 

 348 
 7 
 - 
 (331) 

 24 

$ 

$ 

Cost 
Balance, January 1, 2019 
Additions 
Balance, December 31, 2019 

Cost 
Balance, January 1, 2020 
Additions 
Acquisition (note 3 (b)) 
Balance, December 31, 2020 

Depreciation 

Balance, January 1, 2019 
Depreciation 
Balance, December 31, 2019 

Depreciation 
Balance, January 1, 2020 
Depreciation 
Balance, December 31, 2020 

Carrying amounts 

December 31, 2019 

December 31, 2020 

Total 

 216 
30 
246 

246 
 68 
 3 
317 

90 
 54 
144 

144 
 71 
215 

 102 

102        

Furniture 
and fixtures  

Computer 
equipment  

Leasehold 
improvements 

 36 
 8 
44 

44 
6 
– 
50 

21 
 8 
29 

29 
10 
39 

15 

11 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

 80  $ 
 22 
102  $ 

102  $ 
62 
3 
167  $ 

34  $ 
 26 
60  $ 

60  $ 
41 
 101  $ 

 42  $ 

 66  $ 

100 
–  
100 

100 
–  
– 
100 

 35 
 20 
55 

55 
20 
 75 

 45 

 25 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

11. 

Intangible assets: 

Customer 
relationships 

Non-compete 

Backlog 

Software 

Total 

Cost 

Balance 

January 1, 2019 

$ 

Addition 

Balance,  

$ 

 190 
– 

$ 

 25 
– 

$ 

 50 
– 

$ 

– 
 375 

 265 
 375 

December 31, 2019 

      $ 

 190 

   $ 

 25 

   $ 

 50 

$ 

 375 

   $ 

 640 

Cost 

Balance 

January 1, 2020 

$ 

Addition 
Acquisition (note 3 (b))  

Balance,  

$ 

190 
– 
311 

$ 

25 
– 
– 

$ 

50 
– 
21 

$ 

375 
575 
– 

640 
 575 
 332 

December 31, 2020 

      $ 

 501 

   $ 

 25 

   $ 

 71 

$ 

 950 

   $ 

 1,547 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

11. 

Intangible assets (continued): 

Amortization   

Balance,  

Customer 
relationships 

Non-compete 

Backlog 

Software 

Total 

January 1, 2019 

     $ 

Amortization 

Balance,  

 6 
 32 

$ 

 3 
              12 

$ 

$ 

 50 
– 

December 31, 2019 

$ 

 38 

$ 

 15 

$ 

 50 

$ 

Amortization 

Balance 

January 1, 2020 

$ 

Amortization 
Impairment (see note 

4) 

Balance,  

$ 

38 
75 

120 

$ 

15 
10 

– 

$ 

50 
18 

– 

$ 

$ 

$ 

– 
– 

– 

– 
125 
– 

 59 
 44 

 103 

 103 
 228 

 120 

December 31, 2020 

      $ 

233 

   $ 

 25 

   $ 

 68 

$ 

 125 

   $ 

 451 

Carrying amounts 

Balance,  

December 31, 2019 

 $ 

    152 

$ 

         10 

Balance,  

December 31, 2020 

      $ 

 268 

 $ 

 – 

$ 

$ 

– 

$ 

 375 

$ 

 537 

 3  $ 

 825  $ 

 1,096 

As  of  December  31,  2019,  EQ  has  completed  75%  of  the  development  work  and  capitalized  $375  of  developers’  salary.  Since  the 
product  wasn’t  completed  as  at  December  31,  2019,  no  amortization  was  recorded.  In  2020,  EQ  completed  the  rest  of  25%  of  the 
development work and capitalized $125. Amortization of $125 was recorded. EQ has started the new development work and capitalized 
$450  of  developers’  salary.    In  2020,  the  Company  booked  an  impairment  of  the  intangible  assets  of  $120  using  the  value  in  use 
impairment test, the Company determined the recoverable amount of the CGU to be lower than its carrying value which resulted in the 
impairment of the intangible assets (see note 4).    

33 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

12. 

Loans and borrowings: 

(a)  Bank credit facility: 

In July 2020, the Company closed a new $1,600 (2019 - $500) revolving credit facility (the 
“Facility”), including credit card facility of $100 (2019 - $50), with a Canadian chartered bank. 
Borrowing under this Facility are secured by accounts receivable and the Facility bears interest 
at the bank’s prime rate plus 2.5% per annum. As at December 31, 2020, nil (2019 – nil) was 
outstanding under the Facility included in the loans and borrowings and $61 (2019 – nil) was 
outstanding under the credit card facility included in accounts payable. 

(b)  Canada Emergency Business Loan: 

The  Government  of  Canada  launched  the  Canada  Emergency  Business  Loan  (“CEBA”)  to 
provide  interest-free  loans  to  business  to  help  cover  operating  costs  during  the  period  of 
COVID-19.  The  Company  received  $80  from  the  CEBA.  The  loan  is  interest-free  until 
December 31, 2022. The remaining balance is converted to a 3 years term loan at an annual 
interest rate of 5% after December 31, 2022.  

(c)  Promissory notes payable: 

On August 19, 2019, the promissory notes entered in 2018 ($1,534) were fully repaid. 

On  August  19,  2019,  the  Company  entered  into  debt  financing  (the  “2019  Notes”)  in  the 
amount of $1,717 due on January 19, 2021. The 2019 Notes, which are non-convertible, bear 
interest at annual rate of 12% with principal and interest payment due on maturity date. The 
lenders received one and half non-transferable warrants (the “2019 Bonus Warrants”) for each 
dollar of principal amount of 2019 Notes, with each 2019 Bonus Warrants being exercisable 
for  a  period  of  seventeen  months  from  the  date  of  issuance  for  one  common  share  of  the 
Company  at  an  exercise  price  of  $0.66  per  common  share.  All  2019  bonus  Warrants  are 
subject to a four month hold period from the date of issuance in accordance with the applicable 
securities law. 

The 2019 Notes were separated into their liability and equity components using the effective 
interest  rate  method.  The  fair  value  of  the  liability  component  at  the  time  of  issuance  was 
calculated  as  the  discounted  cash  flows  for  the  debentures  assuming  a  26.47%  effective 
interest rate which was the estimated rate for the debentures without the warrants. The fair 
value of the warrants was determined at the time of issuance as the difference between the 
face value of the debentures and the fair value of the liability component. The value of the 
warrants has been classified as a component of equity. 

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

12. 

Loans and borrowings (continued): 

(c)  Promissory notes payable (continued): 

2018 Notes, 10% Maturing August 2019 
2019 Notes, 12% Maturing January 2021 
Equity component of promissory notes payable 

Accrued interest and interest paid 
Accretion in carrying amount of notes 

        2020 

   2019 

$ 

       -             $       
1,717 
 (257) 

1,717 
(257) 

1,460 
282 
247 

1,460 
75 
68 

Balance end of year 

$ 

1,989 

$ 

1,603 

The following table outlines the activity for loans and borrowings 

Promissory notes balance, January 1, 
Promissory notes  
Repayment of promissory notes (2016, 2017 and 2018 Notes)   
Warrants 
Accretion of interest  
Accrued interest  
Interest Paid 

$ 

Total promissory notes payable  

(d)  Change in liabilities arising from financing activities: 

Balance, January 1, 2019 
Net cash from financing activities 
Balance, December 31, 2019 
Net cash used in financing activities 
Balance, December 31, 2020 

2020 

2019 

1,603  $ 
- 
- 
- 
179 
207 
- 

1,577 
1,717 
(1,534) 
(257) 
184 
145 
(229) 

1,989 

1,603 

Loans and borrowings 

$     1,465 
-  
 1,465 
- 
$     1,465 

13. 

Common shares: 

The authorized share capital of the Company comprises an unlimited number of common shares 
without  par  value. The  holders  of  common  shares  are  entitled  to  receive  dividends  when 
declared and are entitled to one vote per share at annual meetings of the Company. 

On January 9, 2019, the Company closed the second tranche of private placement, resulting in the 
issuance  of  276,924  common  shares  of  the  Company  at  a  price  of  $0.65  per  common  share, 
resulting in proceeds gross proceeds of $180.  

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

13. 

Common shares (continued): 

On  December  10,  2019,  the  Company  completed  the  first  tranche  of  a  non-brokered  private 
placement  (the  “Private  Placement”)  of  6,101,830  units  (“Units”) at  a  price  of  $0.75  per  Unit  for 
aggregate gross proceeds of $4,577 (the “First Tranche”). 

On  December  17,  2019,  the  Company  completed  the  second  and  final  tranche  of  the  Private 
Placement of 564,836 Units at a price of $0.75 per Unit for aggregate gross proceeds of $423 (the 
“Second Tranche”). 

Each Unit is comprised of one common share in the capital of the Company (“Common Share”) 
and  one-half  of  one  common  share  purchase  warrant  (each  full  warrant,  a  “Warrant”).  
Each  Warrant  is  exercisable  at  a  price  of  $1.00  per  Common  Share,  for  a  period  of  24  months 
following the closing of the Private Placement. The expiry date of the Warrants may be accelerated 
by the Company at any time if the closing price of the Common Shares on the facilities of the TSX 
Venture Exchange is greater than $1.25 for any 10 consecutive trading days following the date that 
is four months and one day after the closing of the Private Placement.  

In connection with the Private Placement, the Company paid finders fee of $26 in cash and issued 
34,893 finder warrants at a fair value of $8 on the same terms as the Warrants. 

Total gross cash proceeds  of $5,000 from the Private Placement were allocated as $4,413 and 
$587, respectively, to the common shares and warrants issued in the Private Placement based on 
their relative fair values at the closing date of the Private Placement. The Company incurred share 
issuance costs of $76, including the finder warrants. 

On  May  29,  2020,  the  Company  announced  that  it  is  accelerating  the  expiry  date  of  3,333,333 
outstanding common share purchase warrants (the “Warrants), which were issued pursuant to a 
non-brokered private placement in December 2019. Each Warrant is exercisable at a price of $1.00 
per common share for a period of 24 months following issuance. The terms of the Warrants are 
such that the expiry date can be accelerated by the Company at any time if the closing price of the 
Company’s  common  shares  on  the  facilities  of  the  TSX-V  is  greater  than  $1.25  for  any  10 
consecutive trading days following the date that is four months and one day after the closing of the 
private  placement  (the  “Acceleration  Trigger”).  The  Company  confirmed  that  as  of  the  close  of 
markets on May 25, 2020, the Acceleration Trigger had occurred. 

The Company received proceeds of approximately $3,658 as a result of the exercise of 3,816,082 
warrants.  Each  warrant  was  converted  into  one  common  share.  The  warrants  were  issued  in 
connection of the 2019 Private Placement and 2019 Notes, with expiry dates of December 9, 2021, 
and January 19, 2021, respectively. 3,349,884 of 2019 Private Placement warrants at $1.00 and 
466,198  of  2019  Bonus  warrants  at  $0.66  were  exercised.  The  expiry  date  of  the  warrants  in 
connection of 2019 Private Placement was accelerated by the Company set to be June 28, 2020. 

36 

 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

13. 

Common shares (continued): 

On August 16, 2019, the Company received proceeds of $280 as a result of the exercise of 466,198 
warrants at $0.60 per common share. Each warrant was converted into one common share. The 
bonus warrants were issued in connection with the Company’s 2018 Notes, which were set to expire 
on August 19, 2019. 

During 2020, 181,500 stock options were exercised into 181,500 common share with an average 
exercise  price  of  $0.65  for  a  total  proceeds  of  $118.  During  2019,  21,332  stock  options  were 
exercised into 21,332 common share with an average exercise price $0.15 for a total proceeds of 
$3. 

14.  Warrant Capital: 

The Company had the following warrants outstanding at December 31, 2020 

2020 

2019 

Number of 
warrants 

Weighted 
average 
exercise 
price 

Number of 
warrants 

Weighted 
average 
exercise price 

Outstanding, beginning of year  
Granted 
Exercised 
Expired 

5,943,207  $ 

- 
 (3,816,082) 
 (18,342) 

0.85 
- 
0.96 
1.00 

2,300,578  $ 
5,9435207 
(466,198) 
(1,834,380) 

 0.60 
 0.85 
 0.60 
 0.60 

Outstanding, end of year 

2,108,783  $ 

0.66 

5,943,207  $ 

    0.85 

15. 

Share-based payments: 

The  following  table  summarizes  the  continuity  of  options  issued  under  the  Company’s  stock 
option plan (the “Plan”) for the year ended: 

2020 

2019 

Number of 
options 

Weighted 
average 
exercise 
price 

Number of 
options 

Weighted 
average 
exercise price 

Outstanding, beginning of year  
Granted 
Exercised 
Forfeited or cancelled 

1,865,501  $ 
2,648,000 
 (181,500) 
 (78,334) 

0.25 
0.98 
0.65 
0.93 

1,651,834  $ 
255,000 
(21,332) 
(20,001) 

Outstanding, end of year 

4,253,667 

0.68 

1,865,501 

0.19 
0.74 
0.15 
0.56 

0.25 

Options exercisable, end of year 

1,692,664  $ 

0.23 

1,656,166 

$ 

0.19 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

15. 

Share-based payments (continued): 

A summary of the status of the Company's options under the Plan is as follows: 

Range of 
exercise price 

$0.05 
$0.60 – 0.69 
$0.70 – 0.79 
$0.80 – 0.89 
$0.90 – 0.99 
$1.30 – 1.39 

Number 
of 
options 

1,306,667 
     14,000 
  300,000 
55,000 
2,413,000 
165,000 

2020 

Weighted 
average 
remaining 
contractual 
life (years) 

0.9 
2.8 
3.1 
3.8 
4.3 
4.9 

Number of 
options 
exercisable 

1,306,667 
     9,332 
283,332 
18,333 
- 
75,000 

Number 
of options 

1,329,001 
     31,500 
450,000 
- 
- 
- 

2019 

Weighted 
average 
remaining 
contractual 
life (years) 

1.9 
3.8 
4.2 
- 
- 
- 

Number of 
options 
exercisable 

1,329,001 
10,499 
316,666 
- 
- 
- 

The Company granted 125,000 Restricted Share Units (each unit an “RSU”) to an officer of the 
Company  in  accordance  with  the  Company’s  shareholder  approved  RSU  plan.  Each  RSU  is 
exercisable into one common share of the Company. This is a normal-course grant that comprises 
part of the long-term compensation and employee retention incentive provided by the Company. 
The RSU will vest over 3 years and will expired on August 24, 2025 and an expense of $59 was 
expensed. 

The  following  table  summarizes  the  continuity  of  RSUs  for the period ended: 

Outstanding, beginning of the 

period  

Grant 

Outstanding, end of the period 

RSUs exercisable, end of the 

period 

December 31, 2020 

Number of 
RSUs 

Market price 
at the grant 
date 

-  $ 

125,000 

125,000 

- 
1.50 

1.50 

- 

$ 

- 

During  2020,  the  Company  recorded  share-based  payments  of $678 (2019 - $155). 

During 2020, 2,648,000 stock options were granted and 181,500 were exercised. During 2019, 
255,000 stock options were grant and 21,332 stock options were exercised. 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

15. 

Share-based payments (continued): 

The fair value of each option granted has been estimated on the date of grant using the Black- 
Scholes  fair  value  option  pricing  model  with   the   following   weighted   average input and   
assumptions:  

Year Ended 

December 31, 2020  December 31, 2019 

Dividend yield 

Expected volatility (historical data basis) 

Risk-free interest rate 

Share price 

Forfeiture rate 

Expected life (years) 

0% 

98% 

0.72% 

0% 

121% 

1.39% 

$     0.98   

$           0.75   

22% 

5 years 

50% 

5 years 

Weighted average grant date fair value 

$     0.98   

$     0.75   

16. 

Fair values of financial instruments: 

(a)  Classification of financial instruments: 

The  following  table  provides  the  allocation  of  financial  assets and liabilities required 
to be measured at amortized cost or fair value and their carrying values: 

December 31, 2020 

Measurement basis 

Financial assets at amortized cost: 

Cash 
Accounts receivable 

Financial liabilities at amortized cost: 

Accounts payable and accrued 
liabilities 
Loans and borrowings 

Earn-out at fair value 

39 

Carrying value  
total 

Fair value  
total 

         $ 

3,209 
4,572 

$ 

3,209 
4,572 

$ 

7,781 

$ 

7,781 

$ 

$ 

2,908 
2,069 
4,977 
222 

2,908 
2,079 
4,987 
222 

$ 

5,199 

$ 

5,209 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

16. 

Fair values of financial instruments (continued): 

December 31, 2019 

Measurement basis 

Financial assets at amortized cost: 

Cash 
Accounts receivable 

Financial liabilities at amortized cost: 

Accounts payable and accrued liabilities 
Loans and borrowings 

Earn-out at fair value 

Carrying value  
total 

Fair value  
total 

$ 

$ 

$ 

$ 

3,691 
2,060 

$ 

3,691 
2,060 

5,751 

$ 

5,751 

1,705 
1,603 
3,308 
256 
3,564 

$ 

$ 

1,705 
1,791 
3,496 
256 
3,752 

There have been no transfers of assets between levels during the years ended December 
31, 2020 and 2019.   

17. 

Capital risk management: 

The  Company's  objectives  in  managing  capital  are  to  ensure  sufficient  liquidity  to  pursue  its 
strategy  of  organic  growth  combined  with  strategic  acquisitions  and  to  provide  returns  to  its 
shareholders. The Company defines capital that it manages as the aggregate of its shareholders' 
equity,  which  comprises  issued capital, contributed  surplus,  accumulated  other  comprehensive 
income and retained earnings (deficit). The Company manages its capital structure and makes 
adjustments to it in light of general economic conditions, the risk characteristics of the underlying 
assets and the Company's working capital requirements.  In order to maintain or adjust its capital 
structure,   the   Company,   upon   approval   from   its   Board   of   Directors,   may   issue   shares, 
repurchase  shares,  pay  dividends  or  raising  capital  and  borrowings,  as  deemed  appropriate 
under  the  specific  circumstances.  The  Company  is  not  subject  to  externally  imposed  capital 
requirements. There has been no changes to the Company’s capital management approach in 
2020 from 2019. 

18. 

Financial risk management: 

The   Company's   Board   of   Directors   has   overall   responsibility   for   the   establishment   and 
oversight  of  the  Company's  risk  management  framework.  The  Audit  Committee  reviews  the 
Company's risk management policies on an annual basis. The finance department identifies and 
evaluates  financial  risks  and  is  charged  with  the  responsibility  of  establishing  controls  and 
procedures to ensure that financial risks are mitigated in accordance with the approved policies. 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

18. 

Financial risk management (continued): 

(a)   Credit risk: 

Credit  risk  is  the  risk  of  financial  loss  to  the  Company  if  a  customer  or  counterparty  to  a 
financial instrument fails to meet its contractual obligations and arises from the Company's 
accounts  receivable  and  cash.  The  majority  of  the  Company's  customers  are  located  in 
Canada.  At  December  31,  2020,  two  customers  represented  20%  and  15%  of  the  gross 
accounts receivable balance of $4,786, respectively. At December 31, 2019, two customers 
represented 35% and  22% of the gross accounts receivable balance of  $2,102, respectively. 
No  other  individual  customers  represented  more  than  10%  of  accounts  receivable.  As  at 
December  31,  2020,  the  expected  credit  losses  was  $214  (2019  -    $42).  The  Company 
reviews the components of these accounts on a regular basis to evaluate and monitor this 
risk.  The  Company’s  customers  are  generally  financially  established  organizations,  which 
limits the credit risk relating to the customers. In addition, credit reviews by the Company take 
into account the counterparty’s financial position, past experience and other factors.  As at 
December  31,  2020,  approximately  82%,  $997  (2019  –  68%,  $89)  of  accounts  receivable 
balances over 90 days were not impaired. The consolidated entity has a credit risk exposure 
with two agency located in Canada, which as at December 31, 2020 owed the consolidated 
entity  $1,652  (35%  of  trade  receivables)  (2019:  $744  (35%  of  trade  receivables)).This 
balance was within its terms of trade and no impairment was made as at December 31, 2020. 
The Company’s payment terms range from 30 days to 60 days from the invoice date. There 
are no guarantees against this receivable but management closely monitors the receivable 
balance  on  a  monthly  basis  and  is  in  regular  contact  with  this  customer  to  mitigate  risk. 
Management believes that the expected credit loss allowance is adequate.   

The Company, from time to time, invests its excess cash with the objective of maintaining 
safety of the principal and providing adequate liquidity to meet current payment obligations 
and future planned capital expenditures and with the secondary objective of maximizing the 
overall yield of the portfolio. The Company's cash as at December 31, 2020 is not subject to 
external restrictions and is held with Schedule I banks in Canada.   

(b)  Liquidity risk: 

Liquidity risk is the risk that the Company will not be able to meet its financial obligations as 
they  become  due. The  Company's  approach  to  managing  liquidity  is  to  ensure,  to  the 
extent  possible,  that  it  will  always  have  sufficient  liquidity  to  meet  its  liabilities  when  due, 
under both normal and stressed conditions, without incurring unacceptable losses or risking 
damage to the Company's reputation. The Company manages its liquidity risk by continually 
monitoring forecasted and  actual revenue and expenditures and cash flows from operations. 
Management is also actively involved in the review and approval of planned expenditures. 
The  Company's  principal cash requirements  are  for principal and  interest payments  on  its 
debt, capital expenditures and working capital needs. The Company uses its operating cash 
flows, operating facilities and cash balances to maintain liquidity.  

41 

 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

18. 

Financial risk management (continued):  

(b)  Liquidity risk (continued): 

The following are the undiscounted contractual maturities for the Company’s obligations: 

2020 

Carrying 
amount 

Contractual 
cash flow 

Less than  
1 year 

1-3 years 

>3 years 

Trade and other 
payables(i) 
Leases 
Loans and borrowings 
Earn-out 

$ 

2,908  $ 

2,908  $ 

2,908  $ 

-  $ 

150 
2,069 
222 

284 
2,090 
222 

252 
2,010 
222 

32 
80 
- 

$ 

5,349  $ 

 5,504  $ 

 5,392  $       112 

$ 

2019 

Carrying 
amount 

Contractual 
cash flow 

Less than  
1 year 

1-3 years 

>3 years 

Trade and other payables(i) 
Leases 
Loans and borrowings 
Earn-out 

$ 

 1,705  $ 
 158 
 1,603 
 256 

 1,705  $ 
 422 
 2,010 
 281 

 1,705  $ 
 186 
- 
 281 

-  $ 

 236 
 2,010 
- 

$ 

 3,722  $ 

 4,418  $ 

 2,172 

$  2,246  $ 

(i) Trade and other payables exclude other non-contractual liabilities 

- 

- 
- 
- 

- 

- 
- 
- 
- 

- 

(c)  Market risk: 

Market  risk  is  the  risk  that  changes  in  market  prices,  such  as  foreign  exchange  rates, 
interest rates and the Company's share price, will affect the Company's income or the value 
of its financial instruments. 

(i) 

Interest rate risk: 

The  Company’s  interest   rate   risk   arises  primary  from  its  loans  and  borrowings 
obligations,  which  bear  a  fixed  interest  rate  of  12%.  Management  believes  that  the 
Company is not significantly exposed to cash flow interest rate risk in the next twelve 
months. 

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

18. 

Financial risk management (continued):  

(c)  Market risk (continued): 

(ii)  Currency risk: 

The  Company  operates  internationally  with  the  Canadian  dollar  as  its  functional 
currency and is exposed to foreign exchange risk from purchase transactions, as well 
as  recognized  financial  assets  and  liabilities  denominated  in  U.S  dollars.    The 
Company's  main objective  in  managing  its  foreign  exchange  risk  is  to  maintain 
U.S. cash on hand to support international forecasted obligations and cash flows. To 
achieve  this  objective,  the  Company  monitors  forecasted  cash  flows  in  foreign 
currencies and attempts to mitigate the risk by modifying the nature of cash held. 

If a shift in foreign currency exchange rates of 10% were to occur, the foreign exchange 
gain or loss on the Company's net monetary assets could change by approximately $19 
(2019  -  $26)  due  to  the  fluctuation  and  this  would  be  recorded  in  the  consolidated 
statements of comprehensive income (loss). 

Balances held in non-Canadian dollars are as follows: 

Cash  
Accounts receivable 
Accounts payable and accrued liabilities 

19. 

Related party transactions and balances: 

2020 

US    

$ 

$ 

239 
111 
498 

2019 
US 

488 
76 
304 

On August 19, 2019, $888 of the 2019 Notes were subscribed by officers and directors of the 
Company. The Company issued 1,332,448 of warrants related to the 2019 Notes. 

Transactions with key management personnel: 

The key management personnel of the Company are the members of the Company's executive 
management team and Board of Directors. 

The  remuneration  of  key  management  personnel  of  the  Company  during  the  years  ended 
December 31, 2020 and 2019 was as follows: 

Short-term employee benefits 
Share-based payments 

43 

2020 

2019 

$ 

$ 

791  $ 
538 

1,329  $ 

562 
126 

688 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2020 and 2019 

20. 

Consolidated statements of cash flows: 

The change in non-cash operating working capital comprises the following: 

Accounts receivable 
Other current assets 
Accounts payable and accrued liabilities 
Deferred revenue 

21. 

Subsequent events 

a.  Repayment of 2019 Promissory Notes 

2020 

$ 

(2,512)  $ 

- 
1,096 
(76) 

2019 

107 
(73) 
(127) 
(324) 

$ 

(1,492)  $ 

(417) 

On January 19, 2021, the 2019 Promissory Notes of $1,717 and accrued and unpaid interest of 
$293 were fully repaid. 

b.  Exercise of 2019 Bonus Warrant 

The Company received proceeds of approximately $1,392 as a result of the exercise of 2,108,783 
warrants.  Each  warrant  was  converted  into  one  common  share.  The  warrants  were  issued  in 
connection of the 2019 Notes, with expiry dates of January 19, 2021. 2,108,783 of 2019 Bonus 
warrants at $0.66 were exercised. The Company used the proceeds from the Bonus Warrants as 
partial repayment for the amount owed under the 2019 Promissory Notes. 

c.  Public offering 

On February 19, 2021, the Company closed an overnight marketed public offering of aggregate 
of 7,187,500 shares in the capital of the Company at a price of $1.60 per offered security for total 
proceeds of $11,500, which includes the full exercise of the over-allotment option granted to the 
Underwriters.  

22. 

Additional information 

During the year ended December 31, 2020, the Company benefited from Canadian Employment 
Wage  Subsidy  (“CEWS”)  for  $624,  which  was  used  to  reduce  the  salary  on  the  consolidated 
statement of loss. The CEWS benefits reduced employee compensation and benefits by $624. 

44