Quarterlytics / Healthcare / Biotechnology / Equillium, Inc.

Equillium, Inc.

eq · NASDAQ Healthcare
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Industry Biotechnology
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FY2023 Annual Report · Equillium, Inc.
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Consolidated Financial Statements
(In Canadian dollars)

EQ INC.

Years ended December 31, 2023 and 2022

INDEPENDENT AUDITOR'S REPORT

To the Shareholders of EQ Inc.

Opinion

We  have  audited  the  consolidated  financial  statements  of  EQ  Inc. (the  "Company"),  which  comprise  the
consolidated  statement  of  financial  position  as  at  December  31,  2023  and  2022,  and  the  consolidated
statements of loss and comprehensive loss, changes in shareholders' equity and cash flows for the years then
ended, and notes to the consolidated financial statements, including material accounting policy information.

In  our  opinion,  the  accompanying  consolidated  financial  statements  present  fairly,  in  all  material  respects,  the
consolidated  financial  position  of  the  Company  as  at  December  31,  2023  and  2022,  and  its  consolidated
financial performance and its consolidated cash flows for the years then ended in accordance with International
Financial Reporting Standards.

Basis for Opinion 

We conducted our audit in accordance with Canadian generally accepted auditing standards. Our responsibilities
under  those  standards  are  further  described  in  the  Auditor's  Responsibilities  for  the  Audit  of  the  Consolidated
Financial Statements section of our report. We are independent of the  Company in accordance with the ethical
requirements  that  are  relevant  to  our  audit  of  the  consolidated  financial  statements  in  Canada,  and  we  have
fulfilled  our  other  ethical  responsibilities  in  accordance  with  these  requirements.  We  believe  that  the  audit
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Material Uncertainty Related to Going Concern 

We draw attention to Note 2 in the consolidated financial statements, which indicates that the Company incurred
a net loss of $5,903,000 and reported negative cash flows from operating activities of $1,682,000 during the year
ended  December  31,  2023  and,  as  of  that  date,  the  Company  has  a  working  capital  deficit  of  $1,595,000.  As
stated  in  Note  2,  these  events  or  conditions,  along  with  other  matters  as  set  forth  in  Note  2,  indicate  that  a
material  uncertainty  exists  that  may  cast  significant  doubt  on  the  Company's  ability  to  continue  as  a  going
concern. Our opinion is not modified in respect of this matter.

Key Audit Matters  

Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of
the consolidated financial statements for the year ended December 31, 2023. These matters were addressed in
the context of our audit of the consolidated financial statements as a whole, and in forming our opinion thereon,
and we do not provide a separate opinion on these matters.

In  addition  to  the  matter  described  in  the  Material  Uncertainty  Related  to  Going  Concern  section,  we  have
determined the matter described below to be the key audit matter to be communicated in our auditor’s report.

Goodwill and Intangible Asset Impairment

Refer  to  consolidated  financial  statements  Note  2:  Material  accounting  policies  information;  Note  4:  Goodwill;
and Note 10: Intangible assets.

Management assesses at least annually, or at any time if an indicator of impairment exists, whether there has
been an impairment loss in the carrying value of the cash generating units (“CGUs”) that have recorded goodwill.
The  Company  performs  its  annual  impairment  analysis  as  of  December  31  and  estimates  the  recoverable
amount  for  each  of  the  two  CGUs  to  which  goodwill  has  been  allocated  using  a  discounted  cash  flow  model.
During  the  year  ended  December  31,  2023,  the  Company  determined  that  the  Juice  and  Paymi  CGUs  had
recoverable amounts that did not exceed their respective carrying values and as such, fully impaired the goodwill
and intangible assets in the Juice and Paymi CGUs. 

We considered the goodwill and intangible asset impairment to be a key audit matter due to the magnitude of the
impairment  losses  and  the  significant  judgements  made  by  management  to  determine  the  assumptions  and
estimates  underlying  the  calculations  of  recoverable  amount.  Assessing  the  reasonableness  of  these
assumptions  and  estimates,  including  the  cash  flow  forecasts,  growth  rates  and  the  discount  rates,  required
significant auditor judgement and increased audit effort.

How our audit addressed the Key Audit Matter

Our audit procedures related to goodwill and intangible asset impairment included the following, among others:

 We evaluated the reasonableness of the inputs used in management’s cash flow forecasts by

considering each of the CGUs historical revenue and results, industry growth, pipeline of contracts
and current customers;

 We tested the mathematical accuracy of the impairment models;

 We performed a sensitivity analysis on the discount rate by assessing how changes in the

discount rate would impact the recoverable amount of the CGUs; and

 We evaluated the reasonableness of the allocation of the impairment loss.

Other Information   

Management is  responsible  for  the  other  information.  The  other  information  comprises  the  Management
Discussion and Analysis.

Our opinion on the consolidated financial statements does not cover the other information and we do not express
any form of assurance conclusion thereon.

In  connection  with  our  audit  of  the  consolidated  financial  statements,  our  responsibility  is  to  read  the  other
information  identified  above  and,  in  doing  so,  consider  whether  the  other  information  is  materially  inconsistent
with  the  consolidated  financial  statements  or  our  knowledge  obtained  in  the  audit  or  otherwise  appears  to  be
materially misstated. 

We obtained the Management's Discussion and Analysis prior to the date of this auditor's report. If, based on the
work  we  have  performed,  we  conclude  that  there  is  a  material  misstatement  of  this  other  information,  we  are
required to report that fact.  We have nothing to report in this regard.  

Responsibilities of Management and Those Charged with Governance for the Consolidated Financial Statements

Management is responsible for the preparation and fair presentation of the consolidated financial statements in
accordance  with  International  Financial  Reporting  Standards, and  for  such  internal  control  as  management
determines  is  necessary  to  enable  the  preparation  of  consolidated  financial  statements  that  are  free  from
material misstatement, whether due to fraud or error.

In  preparing  the  consolidated  financial  statements,  management  is  responsible  for  assessing  the  Company's
ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the
going  concern  basis  of  accounting  unless  management  either  intends  to  liquidate  the  Company  or  to  cease
operations, or has no realistic alternative but to do so.

Those charged with governance are responsible for overseeing the Company's financial reporting process.

Auditor's Responsibilities for the Audit of the Consolidated Financial Statements

Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial  statements  as  a
whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that
includes  our  opinion.  Reasonable  assurance  is  a  high  level  of  assurance,  but  is  not  a  guarantee  that  an audit
conducted  in  accordance  with  Canadian  generally  accepted  auditing  standards  will  always  detect  a  material
misstatement  when  it  exists.  Misstatements  can  arise  from  fraud  or  error  and  are  considered  material  if,
individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users
taken on the basis of these consolidated financial statements.

As part of an audit in accordance with Canadian generally accepted auditing standards, we exercise professional
judgment and maintain professional skepticism throughout the audit. We also:



Identify and assess the risks of material misstatement of the consolidated financial statements, whether due
to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence
that  is  sufficient  and  appropriate  to  provide  a  basis  for  our  opinion.  The  risk  of  not  detecting  a  material
misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion,
forgery, intentional omissions, misrepresentations, or the override of internal control.

 Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are
appropriate  in  the  circumstances, but not for the purpose of expressing an opinion on the effectiveness of
the Company's internal control. 



Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates
and related disclosures made by management.

 Conclude on the appropriateness of management's use of the going concern basis of accounting and, based
on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may
cast significant doubt on the Company's ability to continue as a going concern. If we conclude that a material
uncertainty exists, we are required to draw attention in our auditor's report to the related disclosures in the
consolidated  financial  statements  or,  if  such  disclosures  are  inadequate,  to  modify  our  opinion.  Our
conclusions are based on the audit evidence obtained up to the date of our auditor's report. However, future
events or conditions may cause the Company to cease to continue as a going concern.



Evaluate  the  overall  presentation,  structure  and  content  of  the  consolidated  financial  statements,  including
the disclosures, and whether the consolidated financial statements represent the underlying transactions and
events in a manner that achieves fair presentation.

We communicate with those charged with governance regarding, among other matters, the planned scope and
timing of the audit and significant audit findings, including any significant deficiencies in internal control that we
identify during our audit.

We  also  provide  those  charged  with  governance  with  a  statement  that  we  have  complied  with  relevant  ethical
requirements  regarding  independence,  and  to  communicate  with  them  all  relationships  and  other  matters  that
may reasonably be thought to bear on our independence, and where applicable, related safeguards.

From the matters communicated with those charged with governance, we determine those matters that were of
most significance in the audit of the consolidated financial statements of the current period and are therefore the
key  audit  matters.  We  describe  these  matters  in  our  auditor's  report  unless  law  or  regulation  precludes  public
disclosure about the matter or when, in extremely rare circumstances, we determine that a matter should not be
communicated in our report because the adverse consequences of doing so would reasonably be expected to
outweigh the public interest benefits of such communication.

The engagement partner on the audit resulting in this independent auditor's report is Stephen McCourt.

Chartered Professional Accountants
Licensed Public Accountants
April 15, 2024
Toronto, Ontario

EQ INC. 

Consolidated Statements of Financial Position 
(In thousands of Canadian dollars) 
December 31, 2023 and 2022 

Assets 
Current assets: 

Cash 
Restricted cash (note 11(a)) 
Accounts receivable (note 17(a)) 
Other current assets (note 8(a)) 

Non-current assets: 

Property and equipment (note 9) 
Intangible assets (note 10) 
Goodwill (note 4) 

Liabilities and Shareholders’ Equity (Deficiency) 
Current liabilities: 

Accounts payable and accrued liabilities (notes 8(b) & 11 (a)) 
Rewards payable (note 8(c)) 
Loans and borrowings (note 11(b) & (c)) 
Contract liabilities (note 8(d)) 

Shareholders’ equity (deficiency) 

Going concern (note 2(b)) 

On behalf of the Board: 

2023 

2022 

$ 

381  $ 
48 
3,962 
206 
4,597 

25 
985 
- 

 1,253 
- 
 3,535 
 234 
5,022 

55 
 2,156 
 2,914 

$ 

5,607  $ 

10,147 

$ 

3,237  $ 
1,387 
1,568 
- 
6,192 

(585) 

 3,488 
1,281 
79 
 60 
4,908 

5,239 

$ 

5,607  $ 

 10,147 

“Vernon Lobo” 

 Director 

“Geoffrey Rotstein” 

  Director 

See accompanying notes to consolidated financial statements 

1 

 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC.

Consolidated Statements of Loss and Comprehensive Loss
(In thousands of Canadian dollars, except per share amounts)
December 31, 2023 and 2022

Revenue (note 5)

Expenses:

Publishing costs
Employee compensation and benefits
Other operating costs
Depreciation of property and equipment
Depreciation of right-of-use asset
Amortization of intangible assets
Impairment of goodwill and intangible assets (notes 4 & 10)
Restructuring costs

Loss from operations

Finance income (note 6)
Finance costs (note 6)
Gain from acquisition-related transaction (note 3 (b))

Net loss 

2023

2022

$

9,964

$

10,979

5,450
3,768
2,223
35
-
880
3,806
122

6,927
4,955
4,659
67
6
637
-
117

16,284

17,368

(6,320)

(6,389)

16
(82)
483

43
(89)
-

(5,903)

(6,435)

Total comprehensive loss

$

(5,903) $

(6,435)

Loss per share:

Basic and diluted

$

(0.08) $

(0.09)

Weighted average number of shares outstanding basic and diluted

69,460,190

69,435,624

See accompanying notes to consolidated financial statements

2

EQ INC.
Consolidated Statements of Changes in Shareholders' Equity (Deficiency)
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

Common shares

Number of 
shares
(note 12)

Amount

Contributed 
surplus

Warrants

Accumulated 
other 
comprehensive 
loss

Deficit

Total equity

Balance, January 1, 2023
Net loss
Share-based payments (note 14)
Exercise of stock options 
     (note 12 & 14)

$

69,435,624
-
-
33,333

$

94,291
-
-
46

$

4,481
-
53
(20)

Balance, December 31, 2023

69,468,957

$

94,337

$

4,514

$

-
-
-
-

-

$

$

$

(2,062)
-
-
-

$

(91,471)
(5,903)
-
-

5,239
(5,903)
53
26

(2,062)

$

(97,374)

$

(585)

Common shares

Number of 
shares
(note 12)

Amount

Contributed 
surplus

Warrants

Accumulated 
other 
comprehensive 
loss

Deficit

Total equity

Balance, January 1, 2022
Net loss
Share-based payments (note 14)
Expiry of Warrants (note 13)

$

69,435,624
-
-
-

$

94,291
-
-
-

$

4,160
-
230
91

$

91
-
-
(91)

$

(2,062)
-
-
-

$

(85,036)
(6,435)
-
-

11,444
(6,435)
230
-

Balance, December 31, 2022

69,435,624

$

94,291

$

4,481

$

-

$

(2,062)

$

(91,471)

$

5,239

See accompanying notes to consolidated financial statements

3

EQ INC.

Consolidated Statements of Cash Flows
(In thousands of Canadian dollars)
December 31, 2023 and 2022

Cash flows from operating activities:
Net loss
Adjustments to reconcile net loss to net cash flows from operating 
activities:

Depreciation of property and equipment
Depreciation of right-of-use asset
Amortization intangible assets
Share-based payments (note 14)
Unrealized foreign exchange loss (gain)
Impairment of goodwill and intangible assets
Finance costs, net
Gain from acquisition-related transaction (note 3 (b))
Change in non-cash operating working capital (note 19)

2023

2022

$

(5,903) $

(6,435)

35
-
880
53
1
3,806
55
(483)
(126)

67
6
637
230
(41)
-
10
-
(97)

Net cash used in operating activities

(1,682)

(5,623)

Cash flows from financing activities:
Repayment of obligations under property lease
Proceeds from loans and borrowings (note 11(c))
Repayment of loans and borrowings (notes 11 (b))
Proceeds from exercise of stock options (note 14)
Interest paid

Net cash from (used) in financing activities

Cash flows from investing activities:
Interest income received (note 6)
Increase in restricted cash (note 11 (a))
Earn-out payout (note 3 (a))
Purchases of property and equipment (note 9)
Addition of intangible assets (note 10)

Net cash used in investing activities

Decrease in cash
Foreign exchange gain (loss) on cash held in foreign currency
Cash, beginning of year

-
1,568
(80)
26
(66)

1,448

16
(48)
-
(5)
(600)

(637)

(871)
(1)
1,253

(45)
-
-
-
-

(45)

43
-
(1,305)
(21)
(600)

(1,883)

(7,551)
41
8,763

Cash, end of year

$

381 $

1,253

See accompanying notes to consolidated financial statements

4

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

1.

Corporate information:

EQ Inc. (“EQ Works”) or (the "Company") enables businesses to better understand, predict, and 
influence customer behavior. Using unique data sets, advanced analytics, machine learning and 
artificial intelligence, the Company creates actionable intelligence for businesses to attract, retain, 
and grow the customers through its proprietary SaaS technology platforms, LOCUS and ATOM.
The Company is able to ingest, enrich, analyze and action upon receipt of large quantities of data.
The Company is governed by the Ontario Business Corporations Act and is domiciled in Canada.
The address of the Company's registered office is 1235 Bay Street, Suite 401, Toronto, ON, M5R
3K4. The Company is a publicly listed on the TSX Venture Exchange ("TSX-V").

2.

Material accounting policy information:

(a) Statement of compliance:

These consolidated financial statements have been prepared in accordance with International 
Financial Reporting Standards ("IFRS") and interpretations of
the IFRS  Interpretation
Committee (“IFRIC”), as issued by the International Accounting Standards Board ("IASB"). The
accounting policies  applied in these  consolidated  financial  statements  are  based  on  IFRS 
issued  and  outstanding  as  of December 31, 2023.  The Board of Directors authorized the
consolidated financial statements for issue on April 15, 2024.

(b) Basis of presentation and going concern:

The  consolidated financial  statements  have been  prepared  under the historical  cost basis. 
Other measurement bases used are described in the applicable notes.

The  consolidated financial statements were prepared  on a  going concern  basis, which 
assumes that the Company will continue in operation for the foreseeable future and will be 
able to realize its assets and discharge its liabilities and commitments in the normal course of 
business.

The  Company  has  incurred  total  comprehensive  losses  of  $5,903 and negative  cash  flows 
from operations of $1,682 for the year ended December 31, 2023, and has a working capital 
deficit  of  $1,595  as  at  December  31,  2023.The  Company’s  ability  to  continue  as  a  going 
concern  is  dependent  upon  the  Company’s  ability  to  successfully  generate  profit  from 
operations,  or  to  finance  its  cash requirements  through  equity  financing,  debt  financing  or 
rights offerings from existing shareholders. The Company replaced its revolving line of credit 
facility of $1,500 with an accounts receivable factoring facility. Under the new arrangement, 
the Company can borrow up to $4,000 based on 85% of the eligible accounts receivable aged 
under 90 days. There is no assurance that the Company will be successful in generating profits 
or raising sufficient funds through equity financing. As a result, these material uncertainties
may cast significant doubt regarding the Company’s ability to continue as a going concern.

These  consolidated  financial  statements  do  not  reflect  the  adjustments  that  might  be 
necessary to the carrying amount of reported assets, liabilities, revenue, and expenses and 
the statement of financial position classification used if the Company was unable to continue 
operations in accordance with this assumption. Such adjustments could be material.

5

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(c) Functional and presentation currencies:

These consolidated financial statements are presented in Canadian dollars,  which  is  the 
functional currency of the Company and its subsidiaries.

(d) Use of estimates and judgments:

The preparation of consolidated financial statements and application of IFRS often involves
management's judgment and the use of estimates and assumptions deemed to be reasonable 
at the time they are made.  The Company reviews estimates and underlying assumptions on
an ongoing basis.  Revisions are recognized in the period in which the estimates are revised 
and may impact future periods as well.  Other results may be derived with different judgments
or using different assumptions or estimates and events may occur that could require a material 
adjustment.

There have been no material revisions to the nature and amount of estimates and judgments 
made in prior periods.

The following are critical accounting policies subject to such judgments and the key sources 
of estimation uncertainty that the Company believes could have the most significant impact on 
the reported consolidated results of operations and consolidated financial position.

Key sources of estimation uncertainty and judgement:

(i) Useful lives of intangible assets - Useful lives over which intangible assets are amortized 
are based on management's estimate of future use and performance. Expected useful 
lives are reviewed annually for any change to estimates and assumptions.

(ii)

Impairment  of  non-financial  assets  – In  assessing  impairment,  management  estimates 
the recoverable amount of each asset or cash generating unit based on expected future 
cash flows and uses an interest rate to discount them. Estimation uncertainty relates to 
assumptions about future operating results and the determination of a suitable discount 
rate.

(iii) Revenue recognition – The recognition of revenue requires judgement in the assessment 
of performance obligations, whether they are distinct and separate, within a contract and 
the assessment of recognizing at a point in time or over a period of time. In instances of 
bundle  contracts,  management  estimates  and  allocates  the  transaction  price  to  each 
performance  obligation  based  on  its  stand-alone  selling  price.  The  determination  of 
whether revenue should be reported on a gross or net basis is based on an assessment 
of whether the Company is acting as the principal or an agent in these transactions with 
advertisers  and  involves  judgement  based  on  an  evaluation  of  the  terms  of  each 
arrangement.  While  none  of  the  factors  individually  are  considered  presumptive  or 
determinative,  in  reaching  conclusions  on  gross  versus  net  revenue  recognition, 
management places the most weight on the analysis of whether the Company controls 
the services before they are transferred to the customer.

6

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(d) Use of estimates and judgments (continued):

(iv) Expected credit losses - The Company monitors the financial stability of its customers and
the environment in which they operate to make estimates regarding the likelihood that the 
individual trade receivable balances will be paid. The Company reviews the components 
of these accounts on a regular basis to evaluate and monitor this risk. The Company’s 
customers are generally financially established organizations, which limits the credit risk 
relating to the customers. In addition, credit reviews by the Company take into account 
the counterparty’s financial position, past experience and other factors.

(v) Share-based payments - The estimated fair value of stock options is determined using 
Inputs to  the model are subject to  various 
the Black-Scholes option  pricing model. 
estimates related to volatility, interest rates, dividend yields and expected life of the stock
options issued.  Fair  value inputs  are  subject to  market factors, as well as internal 
estimates.    In addition to the fair value calculation, the Company estimates the expected
forfeiture  rate  with respect to  equity-settled  share-based  payments based on  historical 
experience.

(vi) Business  combinations  – IFRS  3,  Business  Combinations,  is  applied  to  account  for  all 
business acquisitions. Identifying the fair value of assets and liabilities acquired, including 
intangible  assets  and  residual  goodwill  requires significant  judgement  by  management 
upon acquisition.

(e) Business combinations:

The acquisition method of accounting is used to account for business combinations regardless 
of whether equity instruments or other assets are acquired. The consideration transferred is 
the sum of the acquisition-date fair values of the assets transferred, equity instruments issued 
or liabilities incurred by the acquirer to former owners of the acquiree and the amount of any 
non-controlling interest in the acquiree. For  each  business combination, the  non-controlling 
interest in the acquiree is measured at either fair value or at the proportionate share of the 
acquiree's identifiable net assets. All acquisition costs are expensed as incurred to profit or 
loss.

On  the  acquisition  of  a  business,  the  acquirer assesses  the  financial  assets  acquired  and 
liabilities  assumed  for  appropriate  classification  and  designation  in  accordance  with  the 
contractual  terms,  economic  conditions,  the  consolidated  entity's  operating  or  accounting 
policies  and  other  pertinent  conditions  in  existence  at  the  acquisition-date.  Contingent 
consideration to be transferred by the acquirer is recognized at the acquisition-date fair value. 
Subsequent changes in the fair value of the contingent consideration classified as an asset or 
liability  is  recognized in  profit  or  loss.  Contingent  consideration  classified  as  equity  is  not 
remeasured  and  its  subsequent  settlement  is  accounted  for  within  equity.  The  difference 
between the acquisition-date fair value of assets acquired, liabilities assumed and any non-
controlling interest in the acquiree and the fair value of the consideration transferred and the
fair value of any pre-existing investment in the acquiree is recognized as goodwill. If the

7

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(e) Business combinations (continued):

consideration  transferred  and  the  pre-existing  fair  value  is  less  than  the  fair  value  of  the 
identifiable net assets acquired, being a  bargain  purchase to the  acquirer, the  difference  is 
recognized as a gain directly in profit or loss by the acquirer on the acquisition-date, but only 
after a reassessment of the identification and measurement of the net assets acquired, the
non-controlling interest in the acquiree, if any, the consideration transferred and the acquirer's 
previously held equity interest in the acquirer. 

Business  combinations  are  initially  accounted  for  on  a  provisional  basis.  The  acquirer 
retrospectively  adjusts  the  provisional  amounts  recognized and  also  recognizes additional 
assets or liabilities during the measurement period, based on new information obtained about 
the  facts  and  circumstances  that  existed  at  the  acquisition-date.  The  measurement  period 
ends 12 months from the date of the acquisition.

The Company determines whether a business is acquired when the integrated set of assets 
and  activities  includes  at  a  minimum,  an  input  and  a  substantive  process  and  whether  the 
acquired set has the ability to contribute to the creation of outputs.

The  Company  also  has  an  option  to  apply  a  ‘concentration  test’  that  permits  a  simplified 
assessment  of  whether  an  acquired  set  of  activities  and  assets  is  not  a  business.  If 
substantially  all  of  the  fair  value  of  the  gross  assets  acquired  is  concentrated  in  a  single 
identifiable asset or group of similar identifiable assets, the concentration test is met, and the 
transaction is determined not to be a business combination. If the assets acquired are not a 
business, the transaction is accounted for as an asset acquisition.

(f) Goodwill:

Goodwill  is  initially  recognized  at  cost,  being  the  excess  of  the  purchase  price  of  acquired 
businesses over the estimated fair value of the tangible and intangible assets acquired and 
liabilities assumed at the date acquired and is allocated to the cash generating unit (“CGU”) 
expected to benefit from the acquisition. A CGU is the smallest group of assets for which there 
are separately identifiable cash flows.

Subsequently, goodwill and indefinite life intangible assets are not amortized but are assessed 
at the end of each reporting period for impairment and more frequently whenever events or 
circumstances indicate that their carrying value may not be fully recoverable. The Company 
considers the relationship between its market capitalization and its book value, as well as other
factors,  when  reviewing  for  indicators  of  impairment.  Goodwill  is  assessed  for  impairment 
based on the CGUs or group of CGUs to which the goodwill relates. Any potential goodwill 
impairment is identified by comparing the recoverable amount of a CGU or group of CGUs to 
its carrying value which includes the allocated goodwill. If the recoverable amount is less than 
its carrying value, an impairment loss is recognized.

8

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(f) Goodwill (continued):

The Company may need to test its goodwill for impairment between its annual test dates if 
market  and  economic conditions  deteriorate  or  if  volatility  in  the  financial  markets  causes 
declines  in  the  Company’s  share  price,  increases the  weighted  average  cost  of  capital,  or 
changes valuation multiples or other inputs to its goodwill assessment. In addition, changes in 
the numerous variables associated with the judgments, assumptions, and estimates made by 
management in assessing the fair value could cause them to be impaired. Goodwill impairment 
charges are non-cash charges that could have a material adverse effect on the Company’s 
consolidated  financial  statements  but in  themselves  do  not  have  any  adverse  effect  on  its 
liquidity, cash flows from operating activities or debt covenants.

An impairment loss of goodwill is not reversed. For other assets, an impairment loss may be 
reversed  if  the  estimates  used  to  determine  the  recoverable  amount  have  changed.  The 
reversal is limited so that the carrying amount of the asset does not exceed its recoverable 
amount  or  the  carrying  amount  that  would  have  been  determined,  net  of  amortization  or 
depreciation, had no impairment loss been recognized for the asset in prior years. The reversal 
is recognized in the consolidated statements of income.

(g) Basis of consolidation:

(i) Subsidiaries:

Subsidiaries  are  entities  controlled  by the Company. The financial  statements  of 
subsidiaries  are included in the consolidated financial statements from the date that 
control commences until the date that control ceases.

The Company has the following wholly owned subsidiaries:

Subsidiary

Jurisdiction
of incorporation 

Ownership interest
December 31, December 31,

2023

2022

CX Digital Media U.S.A Inc.
EQ Advertising Group Ltd.
CX U.S.A Southwest Inc.
CX U.S.A. Pacific, Inc.
Tapped Networks Inc. (note 3 (a))
Integrated Rewards Inc. (note 3 (b))

Delaware
Ontario
Texas
California
Ontario
Ontario

100%
100%
100%
100%
100%
100%

100%
100%
100%
100%
100%
100%

(ii) Transactions eliminated on consolidation:

Intercompany balances and transactions, and any unrealized income and
expenses arising from such transactions, are eliminated upon consolidation.

9

  
EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(h) Foreign currency transactions:

Transactions in foreign currencies are translated to the respective functional currencies of 
the Company and its subsidiaries at exchange rates at the dates of the transactions. Monetary
assets and liabilities denominated in foreign currencies at the reporting date are retranslated
to the functional currency using the exchange rate at
that date. Non-monetary assets
and liabilities denominated in foreign currencies that are measured at fair value are translated
into the functional  currency using the exchange rate at the date that the fair  value was
determined.

Foreign currency differences arising from translation are recognized in finance income or
cost. Non-monetary assets and liabilities and related depreciation and  amortization are
translated at historical exchange rates. Revenue and expenses, other than depreciation
and amortization, are translated at the monthly average rates of exchange for the year.

(i) Financial instruments:

The Company classifies its financial assets in the following measurement categories:

(i) Those to be measured subsequently through fair value (either through other 

comprehensive income (“OCI”), or through profit or loss), and

(ii) Those to be measured at amortized cost using the effective interest method.

At initial recognition, the Company measures a financial asset at its fair value plus, in the case 
of a financial asset not at fair value through profit or loss (“FVPL”), transaction costs that are 
directly attributable to the acquisition of the financial asset. The transaction costs of a financial 
asset carried at FVPL are expensed in profit or loss.

Financial instruments at amortized cost: Financial instruments at amortized cost include cash, 
accounts  receivable,  accounts payable and  accrued  liabilities,  loan and  borrowings,  lease 
liability and  other  current  and  non-current  liabilities.  Assets  that  are  held  for  collection  of 
contractual  cash  flows  where  those  cash  flows  represent  solely  payments  of  principal  and 
interest are measured at amortized costs. When material, interest income from these financial 
assets  are  included  in  finance  income  using  the  effective  interest  rate  method.  Impairment 
losses are presented as a separate line item in the statement of operations.

Equity  instruments:  The  Company  subsequently  measures  all  investments  in  equity 
instruments at fair value. Dividends from such investments will be recognized in profit or loss 
as other income when the Company’s right to receive payments is established. Changes in the 
fair  value  of  the  financial  assets  at  FVPL  are  recognized  in  other  gains  or  (losses)  in  the 
statement of operations as applicable. Impairment losses (and reversal of impairment losses) 
on equity investments measured at FVPL are not reported separately from other changes in 
fair value.

10

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(i) Financial instruments (continued):

For  other  assets  measured  at  fair  value,  gains  and  losses  will  be  recorded  directly  in  the 
statement of operations or OCI. For financial assets other than equities measured at fair value 
through  other  comprehensive  income  (“FVOCI”)  changes  in  the  carrying  amount  will  be 
recorded  in  OCI  except  for  recognition  of  impairment  losses,  interest  revenue  and  foreign
exchange gain and losses on the instrument’s amortized cost which are recognized in income. 
For investments in equity instruments that are not held for trading, this will depend on whether 
the Company has made an irrevocable election at the time of initial recognition to account for 
the equity instrument at FVOCI.

When derecognized the cumulative gain or loss in OCI (on non-equity FVOCI financial assets) 
is reclassified from equity to income. Interest income is recognized on FVOCI financial assets 
using the effective interest method.

Impairment of Financial Assets

The Company assesses on a forward-looking basis the expected credit losses associated with 
its debt instruments carried at amortized cost. The impairment methodology applied depends 
on whether there has been a significant increase in credit risk.

For accounts receivables, the Company applies the simplified approach permitted by IFRS 9, 
which requires ECL to be recognized from initial recognition of the receivables.

(j) Property and equipment:

(i) Recognition and measurement:

Property and  equipment are measured at cost
less accumulated depreciation and 
accumulated impairment losses. Cost includes expenditures that are directly attributable 
to the acquisition of the asset. Gains and losses on disposal of an item of property and 
equipment are determined by comparing the proceeds from disposal with the carrying
amount of property and equipment and are recognized net within loss from operations.

The costs of  the day-to-day servicing  of property and equipment are recognized in 
operating income as incurred.

(ii) Depreciation:

Depreciation is calculated over the depreciable amount, which is the cost of an asset, or 
other amount substituted for  cost, less its estimated residual value.  Depreciation is 
recognized on a straight-line basis  over the estimated useful lives of the property and 
equipment, since this most  closely reflects the  expected pattern of  consumption of the 
future economic benefits embodied in the asset.

11

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(j) Property and equipment (continued):

The estimated useful lives for the current and comparative years are as follows:

Furniture and fixtures                                                                                             4 years 
Computer equipment                                                                                                3 years 

Depreciation methods, useful lives and residual values are reviewed at each financial year 
end and adjusted, if appropriate.

(k) Intangible assets:

(i)

Intangible assets:

Intangible  assets that are acquired  by the Company and  have finite useful
measured at cost less accumulated amortization and accumulated impairment losses.

lives are

Intangible assets are recorded at cost when internally generated and at fair value when 
acquired  during  a  business  acquisition.  Intangible  assets  are  amortized  over  their 
estimated useful lives.

Software platform: Certain costs incurred in connection with the development of software 
to be used internally is capitalized once a project has progressed beyond a conceptual, 
preliminary stage to that of application development. Development costs that are directly 
attributable  to  the  design  and  testing  of  identifiable  and  unique  software  products 
controlled by the Company are recognized as intangible assets when the following criteria 
are met;

1. It is technically feasible to complete the software product so that it will be available for 

use;

2. Management intends to complete the software product and use or sell it;
3. There is an ability to use or sell the software product;
4. It  can  be  demonstrated  how  the  software  product  will  generate  probable  future 

economic benefits;

5. Adequate technical, financial and other resources to complete the development and to 

use or sell the software product are available, and

6. The  expenditure  attributable  to  the  software  product  during  its  development  can  be 

reliably measured.

Costs that qualify for capitalization include both internal and external costs. 

12

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(k) Intangible assets (continued):

(ii) Amortization:

Amortization is  calculated over the  cost of the asset less its  estimated  residual value, 
which typically is expected to be nil. Amortization is recognized in profit or loss on a 
straight-line basis over the estimated useful lives of intangible assets, other than goodwill,
from the date that they are available for use, since this most closely reflects the expected 
pattern of consumption of the future economic benefits embodied in the asset. Useful lives,
residual values and amortization methods for intangible assets with  finite  lives  are
reviewed at least annually.

The estimated useful lives for the current and comparative years are as follows:      

Customer relationships
Customer relationships for Paymi
Software
Developed technology
Non-compete
Backlog
Paymi brand

(iii) Research and development:

6 years
8.5% per year
3 years
1-3 years
2 years
1 year
Indefinite

Research  and development activities are  assessed to  determine if  they qualify for
recognition as internally generated intangible  assets. Apart from  complying  with the 
general requirements for initial measurement of an intangible asset, qualification criteria 
are met only when technical as well as commercial feasibility can be demonstrated and
cost can be reliably measured. It must also  be probable that the  intangible  asset will
generate future economic  benefits, be clearly identifiable and  allocable to a specific
product. Further to meeting these criteria, only such costs that  relate  solely  to the
development phase of a self-initiated project are capitalized. Any costs that are classified 
as part of the research phase of a self-initiated project are expensed as incurred. If the
the 
research phase cannot  be clearly distinguished from the  development  phase,
respective project-related costs are treated as if they were incurred in the research phase
only. Capitalized development costs are amortized over the estimated useful
life of the
internally generated intangible asset.  Internally generated intangible assets are reviewed
for impairment annually when the asset is not yet
in use or when events or changes
in circumstances indicate that
the carrying amount may not be recoverable and the
asset is in use.

For the year ended December 31, 2023 $100 (2022 - $84) of research and development
costs have been reimbursed from the Scientific Research and Experimental Development 
and  Industrial  Research  Assistance  Tax  Incentive  Program and  recorded  as part of
employee compensation and benefits in profit or loss.

13

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(l)

Impairment:

Non-financial assets:
The carrying amounts of the Company's non-financial assets, other than deferred tax assets, 
are reviewed at each reporting date to determine whether there is any indication of impairment.  
If any such indication exists, then the asset's recoverable amount is estimated. An impairment 
test is conducted annually, for indefinite life intangible assets and intangible assets that are not 
yet available for use.

(m) Share-based payments:

Share-based  payment  arrangements  in  which  the  Company  receives  goods  or  services  as 
consideration for its own equity instruments are accounted for as equity-settled share-based 
payment transactions.

The grant date fair value of share-based payment awards granted to employees is recognized 
as a compensation cost, with a corresponding increase in contributed surplus, over the vesting 
period of the award.  The amount recognized is adjusted to reflect the number of awards for 
which the related service and non-market vesting conditions are expected to be met, such that 
the amount ultimately recognized is based on the number of awards that vest.  Upon exercising 
the  awards,  such  as  options,  the  fair  value  of  the  stock  options  exercised  that  has  been 
expensed to contributed surplus along with the cash received is reclassified to common shares 
and reflected in the statements of changes in shareholders' equity.

(n) Provisions:

A provision is recognized if, as a result of a past event, the Company has a present legal or 
constructive  obligation  that  can  be  estimated  reliably,  and  it  is  probable  that  an  outflow  of 
economic benefits will be required to settle the obligation.  The timing or amount of the outflow 
may still be uncertain.  Provisions are determined by discounting the expected future cash flows 
at a pre-tax rate that reflects current market assessments of the time value of money and the 
risks specific to the liability.  The unwinding of the discount is recognized as finance cost.

(o) Revenue:

Revenue is recognized based on the five-step model outlined in IFRS 15:

1. Identify the contract with a customer;
2. Identify the performance obligations in the contract;
3. Determine the transaction price;
4. Allocate the transaction price to the performance obligations in the contract; and
5. Recognize revenue when (or as) the entity satisfies a performance obligation.

14

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(o) Revenue (continued):

The  Company  determines  collectability  by  performing  ongoing  credit  evaluations  and 
monitoring its customers’ accounts receivable balances. For new customers and their agents, 
which may be advertising agencies or other third parties, the Company may perform a credit 
check  with  an  independent  credit  agency  and  check  credit  references  to  determine 
creditworthiness.  The  Company  only  recognizes  revenue  when  collection  is  reasonably 
assured. If collection is not considered reasonably assured, revenue is recognized only once 
all amounts are collected. 

In instances where the Company contracts with third party advertising agencies on behalf of 
their advertiser clients, a determination is made to recognize revenue on a gross or net basis 
based on an assessment of whether the Company is acting as the principal or an agent in the 
transaction.  The  Company  is  acting  as  the  principal  in  these  arrangements  and  therefore 
revenue  earned  and  costs  incurred  are  recognized  on  a  gross  basis  as  the  Company  has 
control and is responsible for fulfilling the advertisement delivery, establishing the selling prices 
and  the  delivery  of  the  advertisements  for  fully  managed  revenue,  providing  training  and 
updates for the self- serve proprietary platform and performing all billing and collection activities. 

The  timing  of  revenue  recognition  sometimes  differs  from  the  contract  payment  schedule, 
resulting  in  revenues  that  have  been  billed  but  not  earned  which  are  recorded  as  contract 
liabilities. As at December 31, 2023 the Company had nil (2022 - $60) in contract liabilities.

In  instances  where  the  Company  collects  payment  in  advance  and  there  is  a  significant 
financing component, the practical expedient is applied as the period from delivery of the goods 
or  services  is  within  one  year  of  when  the  customer  pays.  No  adjustment  is  made  to  the 
transaction  price.  The  practical  expedient  is  also  applied  to  commission  contract  costs  and 
these are expensed as incurred.

Advertising Services

The Company generates revenue from the delivery of targeted digital media solutions, enabling 
advertisers to connect intelligently with their audiences across online display, video, social and 
mobile campaigns using its Programmatic Marketing Platform. The Company  offers its services 
on a fully-managed and a self-serve basis. In instances of self-serve basis, the Company also 
provides  its  customers with  access  to  the  Programmatic  Marketing  Platform  which  includes 
promises related to hosting and support services. These arrangements are evidenced by a fully 
executed  insertion  order  (“IO”).  Generally,  IOs  specify  the  number  and  type  of  advertising 
impressions to be delivered over a specified time at an agreed upon price and performance 
objectives for an ad campaign based on client needs. Performance obligation are generally a 
measure of targeting as defined by the parties in advance, such as number of ads displayed, 
consumer clicks on ads or consumer actions (which may include qualified leads, registrations, 
downloads, inquiries or purchases). These payment models are commonly referred to as cost 
per impression (“CPM”), cost per click (“CPC”) and cost per action (“CPA”). The performance 
obligations  are  satisfied  over  time  as  the  volume  of  impressions  are  delivered  up  to  the 
contractual maximum for fully-managed revenue and the delivery of impressions for self-serve. 

15

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(o) Revenue (continued):

Revenue is recognized over time using the output method when the performance obligations 
are satisfied. Typically, campaigns run for a period of one to three months and are billed at the 
end of the month.

Fixed Fee Data Sales

The  Company  provides  customers  with  research  and  analytics  of  data.  The  Company  has 
concluded  that  these  promises  are  not  distinct  and  are  recognized  as  one  performance 
obligation. The IOs will specify the fixed fee arrangement to be delivered over an agreed upon 
price.  Revenue  is  recognized  as  the  performance  obligation  are  satisfied  over  time  as  the 
services  are  provided  to  the  customer. Typically, this  service  is  bundled  with  advertising 
services and campaigns are generally for a period of one month and are billed at the end of the 
month.

CPM Data Sales

The Company provides customers with the ability to track the effectiveness of advertisements.
The  payment  model  is  measured  based  on  the  number  of  impressions  for  results  achieved 
through  the  tracking. The  performance  obligation are  satisfied  over  time  as  the  volume  of 
impressions are delivered up to the contractual maximum. Revenue is recognized over time 
using the output methods when the performance obligations are satisfied. Typically, campaigns 
run for a period of one to three months and are billed at the end of the month. 

Other Services

The  Company  provides  customers  with  consultation  services  to  improve  advertisement 
effectiveness  and  performance.  These  services  are  fixed  fee  arrangements for  specified 
consulting  services  and  each  project  is  considered  distinct.  Each  performance  obligation  is 
satisfied over time as the services are provided to the customer. Revenue is recognized using 
the input method for time incurred compared to the estimated time for specified services.

Content revenue

On July 5, 2021, the Company announced the closing of its acquisition of all of the issued 
and outstanding shares of Integrated Rewards Inc. (“Paymi”). 

Paymi  is  a  downloadable  app  for  iOS  or  Android  that  uses  card  linking  technology.  Paymi 
provides a seamless experience for members to securely connect their debit and credit cards 
and redeem cashback on their purchases. Paymi works with Merchant (“Client”) for offers to 
be placed on its app. Paymi members can access the offers on the app and can redeem on 
purchases. Upon confirmation of the purchase by a Paymi member, revenue is calculated by 
multiplying the transaction amount by a certain rate and is recorded as commission revenue,
and  cash  back  expense  for  Paymi  members  are  recorded  simultaneously.  Commission 
revenue and expenses arising from the provision of this service are recorded as revenue on a 
gross basis. Paymi bears all of the risk in delivering the cash-back rewards to its members 

16

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(o) Revenue (continued):

regardless of the subsequent collection of funds from the Client. Paymi work with our Client to 
set the percentage of cash back offered (often at different tiers based on targeting) and then 
set a commission fee based on the competitive landscape. Furthermore, we often strategize 
with the client about the content of the reward campaigns to make recommendations about the 
total cash back amounts, minimum spends, and whether to have one broad offer or multiple
segmented offers with different cash back amounts. Paymi has the right to enforce discretionary 
control of the Client and Paymi members over the transaction and pricing.

License

Clear Lake (“CL”) is a proprietary consumer insight platform. CL provides users with real-time 
access to one of Canada's largest and most comprehensive consumer purchasing panels. The 
data  incorporates  aggregated  transactional  spend  data,  geospatial  insights  on  consumer 
location, other proprietary and exclusive data, and the ability to execute against these data with 
recommended  placement  opportunities. The  agreement is at  least  for  12  months  and  shall 
automatically renew for an additional year unless the customer provides notice of intention to 
cancel the contract within 30 days before the end of the term of the license. Revenue is billed 
and recognized monthly once the service performance obligations are satisfied.

(p) Finance income and finance cost:

Finance  income  comprises  interest  income  on  funds  invested  (including  available-for-sale 
financial instruments), gains on the disposal of available-for-sale financial assets and changes 
in  the  fair  value  of  financial  assets  at  fair  value  through  profit  or  loss.    Interest  income  is 
recognized as it accrues in profit or loss, using the effective interest method.

Finance cost comprises interest expense on loans and borrowings, changes in the fair value of  
financial  instruments  at  fair  value  through  profit  or  loss  and  impairment  losses recognized 
on financial assets.

Foreign currency  gain  and losses  arriving  from  the translation  and settlement  of assets  and 
liabilities  as  well  as  revenue  and  expenses  are  reported  on  a  net  basis  within  finance  cost 
(income).

(q) Income taxes:

Income tax expense for the year comprises current and deferred income taxes.   Current taxes 
and deferred taxes are recognized in the consolidated statements of comprehensive income 
(loss), except to the extent that they relate to items recognized in OCI or directly in equity.  In 
these cases, the taxes are also recognized in OCI or directly in equity, respectively.

17

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(q) Income taxes (continued):

The  Company  uses  the  asset  and  liability  method  of  accounting  for  deferred  income  taxes. 
Under this method, the Company recognizes deferred income tax assets and liabilities for future 
income  tax  consequences  attributable  to  temporary  differences  between  the  consolidated 
statement of financial position carrying amounts of assets and liabilities and their respective 
income  tax  bases,  and  on  unused  tax  losses  and  tax  credit  carryforwards.  The  Company  
measures  deferred  income  taxes  using  tax  rates  and  laws  that  have been enacted or 
substantively enacted at the reporting date and are expected to apply when the related deferred 
income  tax  asset  is  realized  or  the  deferred  income  tax  liability  is  settled.  The  Company 
recognizes deferred income tax assets only to the extent that it is probable that future   taxable   
profit   will   be   available   against   which   the   deductible temporary differences, as well as 
unused tax losses and tax credit carryforwards can be utilized. Deferred income tax assets are 
reviewed at each reporting date and are reduced to the extent that it is no longer probable that 
the related tax benefit will be realized.    The Company recognizes the effect of a change in 
income tax rates in the year of enactment or substantive enactment.

Deferred income taxes are not recognized, if they  arise  from  the  initial recognition of goodwill,  
nor  are  they  recognized  on  temporary  differences  arising  from  the  initial recognition of an 
asset  or  liability  in  a  transaction  that  is  not  a  business  combination  and  that  affects  neither 
accounting  nor  taxable  profit  or  loss.    Deferred  income  taxes  are  also  not  recognized  on 
temporary differences relating to investments in subsidiaries to the extent that it is probable that 
the temporary differences will not reverse in the foreseeable future.

    An entity shall offset deferred tax assets and deferred tax liabilities if, and only if:

(a)

(b)

the entity has a legally enforceable right to set off current tax assets against current tax 
liabilities; and
the deferred tax assets and the deferred tax liabilities relate to income taxes levied by the 
same taxation authority on either:

(i)

the same taxable entity; or

(ii) different taxable entities which intend either to settle current tax liabilities and assets 
on a net basis, or to realize the assets and settle the liabilities simultaneously, in each 
future  period  in  which  significant  amounts  of  deferred  tax  liabilities  or  assets  are 
expected to be settled or recovered.

The  Company  records  current  income  tax  expense  or  recovery  based  on  taxable  income 
earned  or  loss  incurred  for  the  year  in  each  tax  jurisdiction  where  it  operates,  and  for  any 
adjustment to taxes payable in respect of previous years, using tax laws that are enacted or 
substantively enacted at the consolidated statements of financial position dates.

18

             
EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(q) Income taxes (continued):

In  the  ordinary  course  of  business,  there  are  many  transactions  for  which  the  ultimate  tax 
outcome  is  uncertain.    The  final  tax  outcome  of  these  matters  may  be  different  from  the 
estimates  originally  made  by  management  in  determining  the  Company's  income  tax 
provisions.      Management  periodically  evaluates  the  positions  taken  in  the  Company's  tax 
returns with respect to situations in which applicable tax rules are subject to interpretation. 

The Company establishes provisions related to tax uncertainties where appropriate, based on 
its best estimate of the amount that will ultimately be paid to or received from tax authorities.

(r) Loss per share:

Basic loss per share amounts are calculated by dividing net loss for the year attributable to 
common shareholders by the weighted average number of common shares outstanding during 
the year.  Diluted loss per share amounts are calculated by dividing the net loss attributable to 
common  shareholders  by  the  weighted  average  number  of  shares  outstanding  during  the 
period plus the weighted average number of shares that would be issued on the conversion of 
all the dilutive potential ordinary shares into common shares.

(s) Segment reporting:

Reportable segments are those whose operating results are reviewed by the chief operating 
decision-maker,  identified  as  the  Chief  Executive  Officer, which  is  responsible  for  allocating 
resources and assessing performance.

The Company has one reportable segment, refer to Note 5 for additional information.

(t) Rewards payable:

Paymi works with Merchant (“Client”) for offers to be placed on its app. Paymi members can 
access the offers on the app and can redeem on purchases. Upon confirmation of the purchase 
by a Paymi member, cash back will be deposited in members account. Cash back rewards to 
its members are booked as cost of sales on the statement of loss and comprehensive loss and 
as current liability on the statement of financial position. Once a member chooses to redeem 
the  cash  back  rewards,  the  Company  issues  payment  via  e-transfer  and  derecognizes the 
liability.

(u) Future accounting standards:

Classification of Liabilities as Current or Non-current (Amendments to IAS 1, Presentation of 
Financial  Statements).  The  amendments  to  IAS  1  provide  a  more  general  approach  to  the 
classification of liabilities based on the contractual arrangements in place at the reporting date. 
The amendments clarify that the classification of liabilities as current or non-current should be 
based on rights that are in existence at the end of the reporting period and align the wording in 
all affected paragraphs to refer to the right to defer settlement by at least twelve months and 
make explicit that only rights in place at the end of the reporting period should affect the 

19

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

2.

Material accounting policy information (continued):

(u) Future accounting standards (continued):

classification of a liability. The amendments are effective for annual reporting periods beginning 
on  or  after  January  1,  2024  and  are  to  be  applied  retroactively  to  January  1,  2022.  The 
application of these amendments and interpretations will not have any significant impact on the 
Company’s consolidated financial position or results of operations.

3.

Acquisition: 

(a)  Tapped Networks Inc.:

On  October  15,  2018,  the  Company  completed  the  purchase  of  100%  of  the  shares  of  Tapped 
Networks Inc. (“Tapped Mobile”), an Ontario based company. The acquisition agreement provides 
for contingent consideration payment up to $2,800, based on achievement of certain predetermined 
revenue and gross profits targets, in the 24-months period following the closing of the acquisition to 
a maximum total compensation paid to the former shareholders of Tapped Mobile up to $3,500. 

The first year of Earn-out of $744 was paid in December 2019. The Company paid $95 of second 
year Earn-out and has a remaining accrual of $1,401 for potential future Earn-out and legal fees in 
2021.    The  two  parties were in  dispute  regarding  the  amount  owed relating  to  the  second  year 
earnout. However, the  Ontario  Superior  Court  ruled  that  the  Company  was  to  pay  the  former 
shareholders  of  Tapped  Mobile  the  entire  amount  for  the  second  year  earnout under  the  Share 
Purchase Agreement. The Company did not agree with this judgement and appealed the decision 
to the upper court. However, the upper court upheld the decision and the Company has paid the 
remainder of $1,305 of the second year Earn-out, and legal fees of $96 and interest of $46 during 
2022.

(b) Integrated Rewards Inc.

On July 2, 2021, the Company completed the acquisition of all the shares of Integrated Rewards 
Inc.,  and  its  consumer  facing  application  Paymi.com  (“Paymi”).  In  addition  to  a  working  capital 
adjustment, the purchase price payable on closing was $2,500, of which $500 was paid in cash 
and of which net liabilities  of $2,000 were assumed by the Company and will be settled in the 
manner directed by Paymi. 

There  was  a  dispute  related  to  the  working  capital  adjustment.  The  Company  and  the  former 
shareholder of Paymi engaged a third party to review the working capital adjustment. During the 
year ended December 31, 2023, the dispute between the Company and the former shareholder 
of  Paymi  was  resolved.  Based  on  the  third  party  review,  the  Company  recognized  a  gain  on 
acquisition-related transaction of $483.

20

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

4.

Goodwill: 

Changes to the carrying amount of goodwill during the fiscal years ended December 31, 2023 and 
2022 were as follows:

Balance at January 1, 2023 and 2022
Impairment:
Juice Mobile
Paymi
Goodwill at December 31, 2023

Goodwill

$

2,914

(732)
(2,182)
-

$

Goodwill and indefinite life intangible assets are not amortized but are assessed at the end of each 
reporting period for impairment and more frequently whenever events or circumstances indicate that 
their carrying value may not be fully recoverable. The Company considers the relationship between 
its market capitalization and its book value, as well as other factors, when reviewing for indicators of 
impairment. Goodwill is assessed for impairment based on the CGUs or group of CGUs to which 
the goodwill relates. Any potential goodwill impairment is identified by comparing the recoverable 
amount of a CGU or group of CGUs to its carrying value which includes the allocated goodwill. If the 
recoverable amount is less than its carrying value, an impairment loss is recognized.

On December 31, 2023, the Company performed its annual goodwill impairment test in accordance 
with its policy in note 2(f). During the year and into the foreseeable future, the CGU’s lacked long-
term revenue commitments from its customers to attain a sustainable level of revenue and operating 
income and the recoverable amount of the CGU declined during 2023.

Based on the impairment analysis performed, the Company concluded that the recoverable amount 
of the Juice Mobile and Paymi CGU was less than its carrying value, resulting in a goodwill and 
intangible assets (note 11) impairment. The Company recorded an impairment charge during the 
year ended December 31, 2023 of $2,914 of Goodwill and $891 of intangible assets for a total of 
$3,806.

The Juice Mobile  CGU's recoverable amount was determined based on value in use using a 5 year 
discounted  cash  flow  model.  Key  assumptions  used  in  the  discounted  cash  flow  model  are  as 
follows: (a) projected revenue used in the forecast was estimated considering current and historical 
results with a decline in business in 2024 and growth rates of 20% in 2025, 20% in 2026, 20% in 
2027 and 20% in 2028 and a 3.35% terminal growth to reflect the inflationary growth; (b) projected 
general and administrative expenses used in the forecast were estimated using current and historical 
results as a percentage of revenue with consideration to variable costs, with fixed costs estimated 
to remain fairly constant, the gross margin has been estimated at 45% throughout the forecast; and 
(c) working capital and capital expenditures were estimated considering industry benchmarks as a 
percentage of revenue. The pre-tax discount rate applied in the discounted cash flow model was 
14.30%. 

21

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

4.

Goodwill (continued): 

The  Paymi  CGU's  recoverable amount  was  determined  based  on value  in  use using  a  5 year 
discounted  cash  flow  model.  Key  assumptions  used  in  the  discounted  cash  flow  model  are  as 
follows:  (a)  projected  revenue  used  in  the  forecast  was  with  growth  rates  of  22%  growth  in 
2024,110% in 2025, 64% in 2026, 48% in 2027 and 36% in 2028 and a 3.35% terminal growth to 
reflect the inflationary growth; and (b) projected general and administrative expenses used in the 
forecast  were  estimated  using  current  and  historical  results  as  a  percentage  of  revenue  with 
consideration to variable costs, with fixed costs estimated to remain fairly constant, the gross margin 
has been estimated between 47% to 53% over the 5 year period. The pre-tax discount rate applied 
in the discounted cash flow model was 25.50%.

5.

Segment information:

The  Company’s  management  and  chief  operating  decision  maker  reviews  performance  of  the 
Company on a consolidated basis and has integrated its services as one reportable segment, which 
provides real-time technology and advance analytics to improve performance for all web, mobile, 
social and video advertising initiatives and focuses on targeted advertising and incorporates the
most sophisticated  advertising technologies,  data  analytics and  programmatic media  buying 
capabilities into a single system.  The chief operating decision maker evaluates the Company’s
performance,  makes  operating  decision,  and  allocates  resources  based  on  financial  data 
consistent with the presentation in these financial statements.

The Company's assets and operations are all located in Canada; however, the Company services 
customers in North America.

The Company generates revenue across two geographical
region is as follows:

regions; customer

revenue by 

Canada
United States

2023

9,946 $
18

2022

10,962
17

9,964 $

10,979

$

$

In 2023, there  were  three customers  that  comprised  26%,  18% and  10%, respectively,  of  the 
Company's  total  revenue  from  operations. In 2022,  there  were three  customers  that  comprised
30%, 17% and 11%, respectively, of the Company's total revenue from operations.

The components of revenue are as follows:

Advertising Services
Data Sales(1)

$

$
(1) Data Sales are comprised of Fixed Fee, Variable CPM and License.

2023

7,323 $
2,641

2022

8,329
2,650

9,964 $

10,979

22

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

6. 

Finance income and finance costs:

Finance income:
Interest income on cash

Total finance income

Finance costs:
Other interest expense
Accretion on loan (note 11 (b))
Accretion on escrow (note 3(b))
Accretion on lease
Accretion on promissory notes (note 18)
Interest on loans and borrowings (note 11 (c))
Foreign exchange loss, net

Total finance costs

7.

Income taxes:

(a) Provision for income taxes:

2023

2022

$        16

$          43

$        16

$        43

2023

2022

$       (14)
  (1)
-
-
(5)
(52)
(10)

$       (23)
(2)
    (22)
(29)
-
-
(13)

$   (82)

$   (89)

The reconciliation of the combined Canadian federal and provincial statutory tax rate of 
26.5%to the effective tax rates is as follows:

Loss before income taxes
Statutory rate

Expected income tax recovery based on statutory rate
Adjustment to expected income tax recovery:

Change in statutory foreign tax, foreign exchange rates 
and other
Permanent differences
Adjustment to prior years provision versus statutory returns
Change in unrecognized deductible temporary differences
Other

2023

2022

$

(5,903) $
26.5%

(6,435)
26.5%

(1,564)

(1,705)

(1)
610
271
979
(296)

2
68
(1,914)
3,821
(272)

Deferred tax recovery                                                                       $

- $

-

23

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

7.

Income taxes (Continued):

(b) Deferred income taxes:

Deferred taxes are a result of temporary differences that arise due to the differences between 
the income tax values and the carrying amount of assets and liabilities:

Recognized deferred tax assets and liabilities
Property, plant and equipment
Intangible assets
Non-capital losses
Deferred income tax liability
Deferred income tax asset recognized
Net deferred income asset/(liability)

$

2023

- $
-
-
-
-
-

2023

2022

(2)
(188)
190
(190)
190
-

2022

Unrecognized deferred tax assets
Deferred income tax assets have not been recognized in respect of the following deductible 
temporary differences:
Non-capital losses available for future period
Capital losses available for future period
Property, plant and equipment
Intangible assets
Share issue costs
Amounts related to SRED
Receivables

15,037 $

$

7,875
63
481
81
3,839
58
27,434
(27,434)

15,242
7,875
57
6
125
3,101
57
26,463
(26,463)

Unrecognized deferred tax assets

Net deferred tax asset

-

-

Deferred tax assets have not been recognized in respect of these items because it is not 
probable that future taxable profit will be available against which the Company can use the 
benefits.

The significant components of the Company’s temporary difference, unused tax losses 
that have not been included on the consolidated statement of financial position are as 
follows:

Temporary differences
Non-capital losses available for future periods
Capital losses available for future periods
Property and equipment
Intangible assets
Share issue costs
SRED investment tax credit
SRED expenditure pool
Receivables

24

$

2023

Expiry date 
range

57,027
2029 to 2043
59,431 No expiry date
239 No expiry date
1,816 No expiry date
2029 to 2045
304
2039 to 2043
3,248
4,862 No expiry date
221 No expiry date

$

127,148

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

8.

Other current assets, rewards payable, contract liabilities, and accounts payable and 

accrued liabilities:

(a) Other current assets:

The major components of other current assets are as follows:

2023

2022

Prepaid expenses
Accrued income
Other receivables
Promissory notes (note 18)

Balance, end of year

$

$

23 $
20
61
102

206 $

(b) Accounts payable and accrued liabilities:

The major components of accounts payable and accrued liabilities are as follows:

Trade accounts payable
Accrued liabilities

Balance, end of year

(c) Rewards payable:

Outstanding, beginning of the year
Addition
Redemption

Balance, end of year

(d) Contract liabilities:

Outstanding, beginning of the year
Addition
Earned

Balance, end of year

2023

2,310 $
927

3,237 $

2023

1,281 $
158
(52)

1,387 $

2023

60 $

667
(727)

- $

$

$

$

$

$

$

32
20
55
127

234

2022

1,892
1,596

3,488

2022

1,071
266
(56)

1,281

2022

529
432
(901)

60

The  timing  of  revenue  recognition  sometimes  differs  from  the  contract  payment  schedule, 
resulting  in  revenues  that  have  been  billed  and  collected  in  full,  but  not  earned  which  are 
recorded as contract liabilities. As of December 31, 2023, the Company had nil (2022 - $60) in 
contract liabilities.

25

EQ INC.

Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

9.

Property and equipment:

Cost
Balance, January 1, 2022
Additions
Balance, December 31, 2022

Cost
Balance, January 1, 2023
Additions
Disposal
Balance, December 31, 2023

Depreciation

Balance, January 1, 2022
Depreciation
Balance, December 31, 2022

Depreciation
Balance, January 1, 2023
Depreciation
Disposal
Balance, December 31, 2023

Carrying amounts

December 31, 2022

December 31, 2023

Furniture
and fixtures 

Computer
equipment 

Leasehold
improvements

$

$

$

$

$

$

$

$

$

$

50
–
50

50
–
(50)
–

44
3
47

47
3
(50)
–

3

–

$

$

$

$

$

$

$

$

$

$

241 $

21

262 $

262 $
5
–
267 $

151 $

59

210 $

210 $
32
–
242 $

52 $

25 $

100
–
100

100
–
(100)
–

95
5
100

100
-
(100)
–

–

–

$

$

$

$

$

$

$

$

$

$

Total

391
21
412

412
5
(150)
267

290
67
357

357
35
(150)
242

55

25       

26

EQ INC.
Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

10.

Intangible assets:

(a) Intangible assets:

Customer 
relationships

Non-compete

Backlog

Software

Developed 
Technology

Paymi 
Brand

Total

Cost

Balance

January 1, 2022

$

Addition
Disposal

Balance, 

$

1,141
–
–

$

25
–
(25)

$

71
–
(71)

$

1,550
460
–

$

178
140
–

$

120
–
–

3,085
600
(96)

December 31, 2022

      $

1,141    $

–    $

– $

2,010 $

318 $

120    $

3,589

Cost

Balance

January 1, 2023

$

Addition

Balance, 

1,141
–

$

$

–
–

$

–
–

2,010
600

$

$

318
–

$

120
–

3,589
600

December 31, 2023

      $

1,141    $

–    $

– $

2,610 $

318 $

120    $

4,189

27

EQ INC.
Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

10.

Intangible assets (continued):

(a) Intangible assets (continued):

Amortization  

Balance, 

Customer 
relationships

Non-compete

Backlog

Software

Developed 
Technology

Paymi 
Brand

Total

January 1, 2022

     $

Amortization
Disposal

Balance, 

326
91
–

$

25
                 –
                (25)

$

$

71
–
(71)

$

417
512
–

$

33
54
–

$

20
(20)
–

892
637
(96)

December 31, 2022

$               417

$

–

$

–

$

929

$

87

$

–

$

1,433

Amortization

Balance

January 1, 2023

$

Amortization
Impairment  (note 4)

Balance, 

$

417
99
625

$

–
–
–

$

–
–
–

$

929
696
–

$

87
85
146

$

–
–
120

1,433
880
891

December 31, 2023

      $

1,141    $

–    $

– $

1,625    $

318 $

120    $

3,204

Carrying amounts

Balance, 

December 31, 2022

$

     724

Balance, 

December 31, 2023

      $

–

$

$

          –

–

$

$

–

$

1,081

$

231

$

120

$

2,156

– $

985 $

– $

– $

985

As of December 31, 2022, EQ has capitalized $600 of development work related to internally generated software. Amortization expenses 
of $116 were recorded related to the internally generated software. As of December 31, 2023, EQ has capitalized $600 of development 
work related to internally generated software. Amortization expenses of $25 were recorded related to the internally generated software.
In 2023, the Company booked an impairment of intangible assets of $891 related to the acquisition of Paymi ($779) and Juice Mobile
($112),  using  the  value  in  use  impairment  test. The  Company  determined  the  recoverable  amount  of  the  CGU  to  be  lower  than  its 
carrying value which resulted in the impairment of the intangible assets (see note 4).

28

EQ INC.
Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

10.

Intangible assets (continued):

(b) Impairment:

Indefinite  life  intangible  assets  are  not  amortized  but  are  assessed  at  the  end  of  each  reporting 
period  for  impairment  and  more  frequently  whenever  events  or  circumstances  indicate  that  their 
carrying value may not be fully recoverable. The Company considers the relationship between its 
market capitalization and its book value, as well as other factors, when reviewing for indicators of 
impairment. Goodwill is assessed for impairment based on the CGUs or group of CGUs to which 
the goodwill relates. Any potential goodwill impairment is identified by comparing the recoverable 
amount of a CGU or group of CGUs to its carrying value which includes the allocated goodwill. If the 
recoverable amount is less than its carrying value, an impairment loss is recognized.

During  the year ended  December    31,  2023,  the  CGU’s  lacked  long-term revenue  commitments 
from its customers to attain a sustainable level of revenue and operating income. The Company 
recorded an impairment of intangible assets of $891 in the intangible assets test associated with the 
acquisition of Paymi and Juice Mobile. Using the discounted cash flows approach, the Company 
determined the recoverable amount of this CGU to be lower than its carrying value. 

11.

Loans and borrowings:

(a) Bank credit facility:

The Company has a cash secured credit card facility of $48 (the “Facility”) with a Canadian
chartered bank. Borrowings under this Facility are secured by cash. The Company set aside 
$48 in restricted cash that is held by the Company to support the Facility.  As at December 
31, 2023, $50 (2022 – $79) was outstanding under the Facility included in accounts payable
and accrued liabilities.

(b) Canada Emergency Business Loan:

The  Government  of  Canada  launched  the  Canada  Emergency  Business  Loan  (“CEBA”)  to 
provide  interest-free  loans  to  business  to  help  cover  operating  costs  during  the  period  of 
COVID-19. As at December 31, 2020, the Company received $80 from the CEBA. For the year 
ended December 31, 2021, the Company received an additional $40 CEBA loan, on top of the 
$80 received in 2020. The loan is interest-free until December 31, 2023 and 5% starting on 
January 1, 2024. No principal repayment is required before December 31, 2023 and is due on 
December 31, 2025. Interest payments is required if the principal remains outstanding after 
December 31, 2023. The Company plan to repay the loan on or before December 31, 2023
and  expect  a  loan  forgiveness  of  $40.  The  loan  balance  is  measured  at  the  present  value, 
discounted  using  7.5%. For  the  year  ended  December  31,  2023,  an  accretion  of  $1 was 
recorded. The company repaid the CEBA in full as at December 31, 2023.

29

EQ INC.
Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

11.

Loans and borrowings (Continued):

(c) Accounts receivable factoring facility:

The Company replaced its revolving line of credit facility with an accounts receivable factoring 
facility (the “Factoring”). Under the new arrangement, the Company can borrow up to $4,000 
based on 85% of the eligible accounts receivable aged under 90 days. Under the Factoring 
agreement, 85% of the eligible accounts receivable under 90 days will be available as a line of 
credit for drawing.  The Company retains the credit risk with uncollectible accounts receivable. 
The accounts receivable collection will be paying off the Facility first and the remaining 15% of 
the receivable will  be available for drawing. Trade receivables that are factored by financial 
institutions with recourse to the Company are not derecognized as the risks and rewards of the 
receivables  remain  with  the  Company.  The  cash  received  from  the  financial  institutions  is 
considered a form of financing and is recorded in current liabilities and any fee incurred to effect 
factoring is recognized in the income statement as part of interest expense. The borrowings 
bear interest at the bank’s prime rate plus 6% per annum. As at December 31, 2023, $1,568
(2022 – $Nil) was outstanding under the accounts receivable factoring facility. The Prime rate 
as of December 31, 2023 was 7.2% and borrowing rates equate to 13.2%.

12.

Common shares:

The authorized share capital of the Company comprises an unlimited number of common shares 
without par value. The holders of common shares are entitled to receive dividends when 
declared and are entitled to one vote per share at annual meetings of the Company.

During 2023, 33,333 stock options were exercised into 33,333 common shares of the Company at 
an average exercise price of $0.76 for total proceeds of $26. During 2022, no stock options was
exercised.

13.

Warrant Capital:

The Company had the following warrants outstanding at December 31, 2023 and 2022:

2023

2022

Number of 
warrants

Weighted 
average 
exercise 
price

Number of 
warrants

Weighted 
average 
exercise price

Outstanding, beginning of year 
Expired or cancelled

Outstanding, end of year

- $
-

- $

-
-

-

230,160 $

(230,160)

- $

1.60
1.60

-

30

EQ INC.
Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

14.

Share-based payments:

The following table summarizes the continuity of options issued under the Company’s stock 
option plan (the “Plan”) for the year ended:

2023

2022

Number of 
options

Weighted 
average 
exercise 
price

Number of 
options

Weighted 
average 
exercise price

Outstanding, beginning of year 
Granted
Exercised
Forfeited or cancelled

2,191,000 $
100,000
(33,333)
(374,167)

1.08
0.95
0.77
1.10

2,746,000 $
112,500
-
(667,500)

Outstanding, end of year

1,883,500

1.07

2,191,000

1.08
1.18
-
1.08

1.08

Options exercisable, end of year

1,755,999 $

1.08

1,526,500

$

1.07

The average market price on the date of exercise was approximately $1.27.

A summary of the status of the Company's options under the Plan is as follows:

Range of 
exercise price

$0.70 – 0.79
$0.80 – 0.89
$0.90 – 0.99
$1.10 – 1.19
$1.20 – 1.29
$1.30 – 1.39
$1.40 – 1.49
$1.70 – 1.79

Number 
of 
options

  125,000
40,000
1,176,000
     45,000
12,500
150,000
235,000
100,000
1,883,500

2023

Weighted 
average 
remaining 
contractual 
life (years)

0.59
0.91
1.57
3.64
3.09
1.88
2.43
2.40

Number of 
options 
exercisable

125,000
40,000
1,109,333
14,999
6,667
150,000
210,000
100,000
1,755,999

Number 
of options

  275,000
55,000
1,091,000
45,000
212,500
157,500
255,000
100,000
2,191,000

2022

Weighted 
average 
remaining 
contractual 
life (years)

1.17
1.80
2.29
4.63
3.90
2.90
3.42
3.40

Number of 
options 
exercisable

275,000
55,000
727,334
22,500
-
155,000
191,666
100,000
1,526,500

During  2023,  100,000 stock  options  were  granted  and  33,333 were  exercised.  During  2022, 
112,500 stock options were granted and nil were exercised.

During 2023, the Company recorded share-based payment of $53 (2022 - $230).

31

EQ INC.
Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

14.

Share-based payments (continued):

The fair value of each option granted has been estimated on the date of grant using the Black-
Scholes fair value option pricing model with   the   following   weighted   average input and  
assumptions:

Year Ended

December 31, 2023

December 31, 2022

Dividend yield

Expected volatility (historical data basis)

Risk-free interest rate

Share price

Forfeiture rate

Expected life (years)

0%

42%

3.96%

$     0.95  

40%

5 years

0%

48%

2.78%

$     1.19  

29%

5 years

Weighted average grant date fair value

$     0.40  

$     0.54  

15.

Fair values of financial instruments:

Classification of financial instruments:

The following table provides the allocation of financial assets and liabilities required 
to be measured at amortized cost or fair value and their carrying values:

December 31, 2023

Measurement basis

Carrying value 
total

Fair value 
total

Financial assets at amortized cost:

Cash
Restricted cash
Accounts receivable
Promissory notes

         $

Financial liabilities at amortized cost:

Accounts payable and accrued
liabilities
Rewards payable
Loans and borrowings

32

$

$

  $      

$

381
48
3,962
102

381
48
3,962
102

4,493

$

4,493

3,237
1,387
1,568
6,192

$

   $

3,237
1,387
1,568
6,192

         
EQ INC.
Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

15.

Fair values of financial instruments (continued):

December 31, 2022

Measurement basis

Financial assets at amortized cost:

Cash
Accounts receivable
Promissory notes

Financial liabilities at amortized cost:

Accounts payable and accrued liabilities
Rewards payable
Loans and borrowings

Carrying value 
total

Fair value 
total

$

$

$

$

1,253
3,535
127

4,915

3,488
1,281
79
4,848

$

$

$

$

1,253
3,535
127

4,915

3,488
1,281
79
4,848

There have been no transfers of assets between levels during the years ended December 
31, 2023 and 2022.

16.

Capital risk management:

The  Company’s objectives  in managing  capital are  to ensure  sufficient liquidity  to pursue its 
strategy of organic growth combined  with strategic acquisitions and to provide returns to its 
shareholders. The Company defines capital that it manages as the aggregate of its shareholders’
equity, which  comprises issued  capital,  contributed  surplus, accumulated  other comprehensive 
income and retained earnings (deficit). The Company manages its capital structure and makes 
adjustments to it in light of general economic conditions, the risk characteristics of the underlying 
assets and the Company’s working capital requirements.  In order to maintain or adjust its capital 
structure, the Company, upon approval from its Board of Directors, may issue shares, repurchase
shares, pay dividends or raise capital and borrowings, as deemed appropriate under the 
specific circumstances. The Company is not subject to externally imposed capital requirements.
There have been no changes to the Company’s capital management approach in 2023 from 
2022.

17.

Financial risk management:

The Company's Board of Directors has overall responsibility for the establishment and oversight
of the Company's risk management framework. The Audit Committee reviews the Company's risk 
management  policies  on  an  annual  basis.  The  finance  department  identifies  and  evaluates
financial risks and is charged with the responsibility of establishing controls and  procedures to
ensure that financial risks are mitigated in accordance with the approved policies.

33

EQ INC.
Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

17.

Financial risk management (continued):

(a) Credit risk:

Credit  risk  is  the  risk  of  financial  loss  to  the  Company  if  a  customer  or  counterparty  to  a 
financial instrument fails to meet its contractual obligations and arises from the Company's 
accounts  receivable  and  cash.  The  majority  of  the  Company's  customers  are  located  in 
Canada. At December 31, 2023, four customers represented 28%, 16%, 16% and 16% of 
the gross accounts receivable balance of $4,183, respectively. At December 31, 2022, three
customers represented  24%,  19% and  18% of  the  gross  accounts  receivable  balance  of 
$3,748, respectively. No other individual customers represented more than 10% of accounts 
receivable. As at December 31, 2023, the expected credit losses were $221 (2022 - $213). 
The Company reviews the components of these accounts on a regular basis to evaluate and 
monitor  this  risk.  The  Company’s  customers  are  generally  financially  established 
organizations, which limits the credit risk relating to the customers. In addition, credit reviews 
by the Company take into account the counterparty’s financial position, past experience and 
other factors. As at December 31, 2023, approximately 73%, $609 (2022 – 43%, $162) of 
accounts receivable balances over 90 days were not impaired. The consolidated entity has 
a credit risk exposure with two agencies located in Canada, which as at December 31, 2023
owed the consolidated entity $1,839 (44% of trade receivables) (2022: $1,600 (43% of trade 
receivables)). This balance was within its terms of trade and no impairment was made as at 
December 31, 2023. The Company’s payment terms range from 30 days to 60 days from the 
invoice date.  There  are  no guarantees  against  this  receivable, but  management  closely 
monitors  the  receivable  balance  on  a monthly  basis  and  is  in regular  contact  with  this 
customer to mitigate risk. Management believes that the expected credit loss allowance is 
adequate.

The  Company,  from  time  to  time,  invests  its  excess  cash  with  the  objective  of maintaining 
safety of the principal  and  providing  adequate liquidity to meet current  payment obligations 
and future planned capital expenditures and with the secondary objective of maximizing the 
overall yield of the portfolio. The Company's cash as at December 31, 2023 is not subject to 
external restrictions, except for restricted cash, and is held with Schedule I banks in Canada.

(b) Liquidity risk:

Liquidity risk is the risk that the Company will not be able to meet its financial obligations as 
they become due. The Company's  approach to managing liquidity is to ensure, to the 
extent possible, that it will always have sufficient liquidity to meet its liabilities when due, 
under both normal and stressed conditions, without incurring unacceptable losses or risking 
damage to the Company's reputation. The Company manages its liquidity risk by continually 
monitoring forecasted and  actual revenue and expenditures and cash flows from operations. 
Management is also actively involved in the review and approval of planned expenditures. 
The Company's principal cash requirements are for principal and interest payments on its
debt, capital expenditures and working capital needs. The Company uses its operating cash
flows, operating facilities and cash balances to maintain liquidity.

34

EQ INC.
Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

17.

Financial risk management (continued): 

(b) Liquidity risk (continued):

The following are the undiscounted contractual maturities for the Company’s obligations:

2023

Carrying 
amount

Contractual 
cash flow

Less than 
1 year

1-3 years

>3 years

Trade and other 
payables(i)
Reward payable
Loans and borrowings

$

3,237 $

3,237 $

3,237

$

1,387
1,568

1,387
1,568

1,387
1,568

$

-

-
-

$

6,192

$

6,192

$

6,192

$         -

$

2022

Carrying 
amount

Contractual 
cash flow

Less than 
1 year

1-3 years

>3 years

Trade and other payables(i)
Rewards payable
Loans and borrowings

$

3,488 $
1,281
79

3,488 $
1,281
120

3,488 $
1,281
-

$

-
-
120

$

4,848

$

4,889

$

4,769

$         120

$

(i) Trade and other payables exclude other non-contractual liabilities

-

-
-

-

-
-
-

-

(c) Market risk:

Market risk is the risk that changes in market prices, such as foreign exchange rates, 
interest rates and the Company's share price, will affect the Company's income or the value 
of its financial instruments.

(i)

Interest rate risk:

The  Company’s  interest  rate  risk  arises  primarily from its  loans  and  borrowings 
obligations, which is the bank’s prime rate plus 6%. As the bank’s prime rate is at a 22-
year high, management believes the Company  has significant exposure to cash flow
interest rate risk in the next twelve months.

35

EQ INC.
Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

17.

Financial risk management (continued): 

(c) Market risk (continued):

(ii) Currency risk:

The  Company operates internationally  with the  Canadian dollar  as its functional 
currency and is exposed to foreign exchange risk from purchase transactions, as well
as  recognized  financial  assets  and  liabilities  denominated  in  U.S dollars.  The
Company’s main objective  in  managing  its  foreign  exchange  risk  is  to  maintain
U.S. cash on hand to support international forecasted obligations and cash flows. To
achieve this  objective,
the Company  monitors forecasted  cash flows in foreign
currencies and attempts to mitigate the risk by modifying the nature of cash held.

If a shift in foreign currency exchange rates of 10% were to occur, the foreign exchange 
gain or loss on the Company's net monetary assets could change by approximately $22
(2022 - $17)  due  to  the  fluctuation  and  this  would  be  recorded  in  the  consolidated 
statements of comprehensive income (loss).

Balances held in non-Canadian dollars are as follows:

Cash 
Accounts receivable
Accounts payable and accrued liabilities

18.

Related party transactions and balances:

2023
US 

28
-
190

$

2022
US

95
1
225

$

On  December  29,  2021,  the  corporation  provided  certain  employees  with  $157 of  short  terms 
loans to cover the taxes owing in terms of the option excise. The Loans were provided pursuant 
to promissory notes issued to the  Corporation by  each employee (collectively, the “Promissory 
Notes”).  The Promissory Notes are fully secured by all of the options exercised. The Promissory 
Notes bear interest at a rate of 2.45%. All interest accrued under the Promissory Notes is to be 
paid at the maturity date.

During 2022, $59 was repaid and the remaining balance was extended to December 29, 2023 at 
an interest rate of 6.45%.  All interest accrued  under  the  Promissory Notes  is to be  paid  at the 
maturity date. In December, 2023, the Promissory Notes was extended to December 29, 2024 at 
an interest rate of 7.2%. The balance is measured at the present value, discounting using 13.2%.
In 2023, an accretion of interest expense of $6 was recorded.

Transactions with key management personnel:

The key management personnel of the Company are the members of the Company's executive 
management team and Board of Directors.

36

EQ INC.
Notes to Consolidated Financial Statements
(In thousands of Canadian dollars, except per share amounts)
Years ended December 31, 2023 and 2022

18.

Related party transactions and balances (continued):

The remuneration of key management personnel of
December 31, 2023 and 2022 was as follows:

the Company during the years ended

Short-term employee benefits
Share-based payments

2023

2022

$

$

442 $
16

458 $

808
153

961

Included in accounts payable and accrued liabilities was $52 (December 31, 2022 - $7) owing to  
a director. These amounts payable are non-interest bearing, unsecured and have neither specific 
term nor a date of repayment.

19.

Consolidated statements of cash flows:

The change in non-cash operating working capital comprises the following:

Accounts receivable
Other current assets
Accounts payable and accrued liabilities
Rewards payable
Deferred revenue

$

2023

2022

(427) $
(18)
273
106
(60)

1,152
132
(1,122)
210
(469)

$

(126) $

(97)

37