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Equillium, Inc.

eq · NASDAQ Healthcare
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FY2018 Annual Report · Equillium, Inc.
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Consolidated Financial Statements 
(In Canadian dollars)  

EQ INC. 

Years ended December 31, 2018 and 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR'S REPORT

To the Shareholders of EQ Inc.

Opinion

We have audited the consolidated financial statements of EQ Inc., and its subsidiaries (the "Group"),
which  comprise  the  consolidated  statements  of  financial  position  as  at  December  31,  2018  and
December  31,  2017  and  the  consolidated  statements  of  loss  and  comprehensive  loss,  changes  in
shareholders'  deficiency  and  cash  flows  for  the  years  then  ended,  and  notes  to  the  consolidated 
financial statements, and a summary of significant accounting policies.

In  our  opinion,  the  accompanying  consolidated  financial  statements  present  fairly,  in  all  material
respects, the consolidated financial position of the Group as at December 31, 2018 and December
31,  2017,  and  its  consolidated  financial  performance  and  its  consolidated  cash  flows  for  the  years
ended  December  31,  2018  and  December  31,  2017  in  accordance  with  International  Financial
Reporting Standards.

Basis for Opinion

We  conducted  our  audit  in  accordance  with  Canadian  generally  accepted  auditing  standards.  Our
responsibilities  under  those  standards  are  further  described  in  the  Auditor's  Responsibilities  for  the
Audit  of  the  Consolidated  Financial  Statements section  of  our  report.  We  are  independent  of  the
Group in accordance with the ethical requirements that are relevant to our audit of the consolidated
financial statements in Canada, and we have fulfilled our other ethical responsibilities in accordance
with  these  requirements.  We  believe  that  the  audit  evidence  we  have  obtained  is  sufficient  and
appropriate to provide a basis for our opinion.

Material Uncertainty Related to Going Concern

We  draw  attention  to  Note  2  in  the  consolidated  financial  statements,  which  indicates  that  EQ  Inc.
incurred a total comprehensive loss of $1,830,000 during the year ended December 31, 2018 and, as
of that date, negative cash flows from operations of $1,385,000 and has a working capital deficiency
of $1,023,000. As stated in Note 2, these events or conditions, along with other matters as set forth in
Note 2, indicate that a material uncertainty exists that may cast significant doubt on EQ Inc.'s ability to
continue as a going concern. Our opinion is not modified in respect of this matter.

Other Information 

Management is  responsible  for  the  other  information.  The  other  information  comprises  the
information included in the Management's Discussion and Analysis.

Our opinion on the consolidated financial statements does not cover the other information and we do
not express any form of assurance conclusion thereon.

In connection with our audit of the consolidated financial statements, our responsibility is to read the
other information identified above when it becomes available and, in doing so, consider whether the
other  information  is  materially  inconsistent  with  the  consolidated  financial  statements  or  our
knowledge obtained in the audit, or otherwise appears to be materially misstated.

We obtained the Management's Discussion and Analysis prior to the date of this auditor's report. If,
based on the work we have performed, we conclude that there is material misstatement of this other
information, we are required to report that fact in this auditor's report. We have nothing to report in
this regard.

Responsibilities of Management and Those Charged with Governance for the Consolidated Financial
Statements

Management  is  responsible  for  the  preparation  and  fair  presentation  of  the  consolidated  financial
statements  in  accordance  with  International  Financial  Reporting  Standards, and  for  such  internal
control as management determines is necessary to enable the preparation of consolidated financial
statements that are free from material misstatement, whether due to fraud or error.

In  preparing  the  consolidated  financial  statements,  management  is  responsible  for  assessing  the
Group's  ability  to  continue  as  a  going  concern,  disclosing,  as  applicable,  matters  related  to  going
concern  and  using  the  going  concern  basis  of  accounting  unless  management  either  intends  to
liquidate the  Group or to cease operations, or has no realistic alternative but to do so.

Those  charged  with  governance  are  responsible  for  overseeing  the  Group's  financial  reporting
process.

Auditor's Responsibilities for the Audit of the Consolidated Financial Statements

Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial
statements  as  a  whole  are  free  from  material  misstatement,  whether  due  to  fraud  or  error,  and  to
issue  an  auditor's  report  that  includes  our  opinion.  Reasonable  assurance  is  a  high  level  of
assurance,  but  is  not  a  guarantee  that  an  audit  conducted  in  accordance  with  Canadian  generally
accepted auditing standards will always detect a material misstatement when it exists. Misstatements
can  arise  from  fraud  or  error  and  are  considered  material  if,  individually  or  in  the  aggregate,  they
could  reasonably  be  expected  to  influence  the  economic  decisions  of  users  taken  on  the  basis  of
these consolidated financial statements.

As part of an audit in accordance with Canadian generally accepted auditing standards, we exercise
professional judgment and maintain professional skepticism throughout the audit. We also:

•

•

•

•

•

•

Identify and assess the risks of material misstatement of the consolidated financial statements,
whether  due  to  fraud  or  error,  design  and perform audit procedures responsive to those risks,
and  obtain  audit  evidence  that  is  sufficient  and  appropriate  to  provide  a  basis  for  our  opinion.
The  risk  of  not  detecting  a  material  misstatement  resulting  from  fraud  is  higher  than  for  one
resulting 
intentional  omissions,
misrepresentations, or the override of internal control.

involve  collusion, 

from  error,  as 

fraud  may 

forgery, 

Obtain  an  understanding  of  internal  control  relevant  to  the  audit  in  order  to  design  audit
procedures that are appropriate in the circumstances, but not for the purpose of expressing an
opinion on the effectiveness of the Group's internal control. 

Evaluate the appropriateness of accounting policies used and the reasonableness of accounting
estimates and related disclosures made by management.

Conclude  on  the  appropriateness  of  management's  use  of  the  going  concern  basis  of
accounting  and,  based  on  the  audit  evidence  obtained,  whether  a  material  uncertainty  exists
related to events or conditions that may cast significant doubt on the Group's ability to continue
as  a  going  concern.  If  we  conclude  that  a  material uncertainty exists, we are required to draw
attention in our auditor's report to the related disclosures in the consolidated financial statements
or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the
audit  evidence  obtained  up  to  the  date  of  our  auditor's  report.  However,  future  events  or
conditions may cause the Group to cease to continue as a going concern.

Evaluate the overall presentation, structure and content of the consolidated financial statements,
including  the  disclosures,  and  whether  the  consolidated  financial  statements  represent  the
underlying transactions and events in a manner that achieves fair presentation.

Obtain sufficient appropriate audit evidence regarding the financial information of the entities or
business  activities  within  the  Group  to  express  an  opinion  on  the  consolidated  financial
statements.  We  are  responsible  for  the  direction,  supervision  and  performance  of  the  group
audit. We remain solely responsible for our audit opinion.

We communicate with those charged with governance regarding, among other matters, the planned
scope  and  timing  of  the  audit  and  significant  audit  findings,  including  any  significant  deficiencies  in
internal control that we identify during our audit.

We  also  provide  those  charged  with  governance  with  a  statement  that  we  have  complied  with
relevant  ethical  requirements  regarding  independence,  and  to  communicate  with  them  all
relationships  and  other  matters  that  may  reasonably  be  thought  to  bear  on  our  independence,  and
where applicable, related safeguards.

The engagement partner on the audit resulting in this independent auditor's report is Mark Jakovcic.

Chartered Professional Accountants
Licensed Public Accountants
April 30, 2019
Toronto, Ontario

EQ INC. 

Consolidated Statements of Financial Position 
(In thousands of Canadian dollars) 
December 31, 2018 and 2017 

Assets 
Current assets: 

Cash 
Accounts receivable (note 16(a)) 
Other current assets (note 7(a)) 

Non-current assets: 

Property and equipment (note 8) 
Intangible asset (note 3 & 9) 
Goodwill (note 3) 

Liabilities and Shareholders’ Deficiency 
Current liabilities: 

Accounts payable and accrued liabilities (note 7(b) and note 10 (a)) 
Loans and borrowings (note 10) 
Deferred revenue (note 7(c)) 
Earn-out (note 3) 

Non-current liabilities: 
Earn-out (note 3) 

Shareholders’ deficiency  

Going concern (note 2(b)) 
Commitments and contingencies (note 17) 

On behalf of the Board: 

2018 

2017 

$ 

584  $ 

2,167 
293 

3,044 

125 
206 
535 

891 
1,292 
64 

2,247 

137 
- 
- 

$ 

3,910  $ 

2,384 

1,851 
1,577 
348 
291 

4,067 

214 

4,281 

(371) 

1,494 
3,132 
10 
- 

4,636 

- 

4,636 

(2,252) 

$ 

3,910  $ 

2,384 

“Vernon Lobo”  

 Director 

“Geoffrey Rotstein”  

  Director 

See accompanying notes to consolidated financial statements 

1 

    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Consolidated Statements of Loss and Comprehensive Loss 
(In thousands of Canadian dollars, except per share amounts) 
December 31, 2018 and 2017 

Revenue (note 4) 

Expenses: 

Publishing costs 
Employee compensation and benefits 
Other operating costs 
Depreciation of property and equipment 
Amortization of intangible assets 

Loss from operations 

Transaction costs of acquisition (note 3) 
Finance income (note 5) 
Gain from extension of loans and borrowings (note 10) 
Finance costs (note 5) 

Net loss before income taxes 

Deferred tax recovery 

Other comprehensive income that were reclassified to profit or loss in 
subsequent periods (net of tax): 

Other comprehensive loss, net of tax 

2018 

2017 

$ 

5,868  $ 

5,514 

3,137 
2,383 
1,498 
46 
59 

7,123 

(1,255) 

(24) 
1 
- 
(622) 

2,915 
1,931 
1,174 
29 
121 

6,170 

(656) 

- 
56 
80 
(688) 

(1,900) 

(1,208) 

70 

- 

- 

- 

Total comprehensive loss 

$ 

(1,830)  $ 

(1,208) 

Loss per share: 

Basic and diluted 

$ 

(0.05)  $ 

(0.05) 

Weighted average number of shares outstanding basic and diluted 

40,034,188 

23,498,559 

See accompanying notes to consolidated financial statements 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Consolidated Statements of Changes in Shareholders' Deficiency 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

Common shares 

Number of 
shares 
(note 11) 

  Amount 

Contributed 
surplus 

  Warrants 

Accumulated 
other 
comprehensive 
loss 

Deficit 

Total 
deficiency 

Balance, January 1, 2018 
Net loss 
Share-based payments (note 13) 
Exercise of stock options  
     (note 11 & 13) 
Warrants issued (note 10 (b) & 12) 
Exercise of Warrants (note 11) 
Warrants exercised 
Shares issued for acquisition of 
    Tapped Networks Inc. (note 3) 
Proceeds from private placement 
    net of issuance costs (note 11) 

32,124,203  $ 

- 
- 

$ 

68,730 
- 
- 

$ 

2,550 
- 
56 

19,666 
- 
11,727,197 
- 

2 
- 
1,149 
440 

1,000,000 

630 

2,612,240 

1,604 

(1) 
- 
- 
- 

- 

- 

440 
- 
- 

- 
271 
- 
(440) 

- 

- 

$ 

(2,062)  $ 

(71,910)  $ 

- 
- 

- 
- 
- 
- 

- 

- 

(1,830) 
- 

- 
- 
- 
- 

- 

- 

(2,252) 
(1,830) 
56 

1 
271 
1,149 
- 

630 

1,604 

Balance, December 31, 2018 

47,483,306  $ 

72,555 

$ 

2,605 

$ 

271 

$ 

(2,062)  $ 

(73,740)  $ 

(371) 

Common shares 

Number of 
shares 

15,857,225  $ 

- 
- 

Amount 

66,278  $ 
- 
- 

100,000 
- 
- 

12,349,121 

3,817,857 

8 
- 
- 

1,387 

1,057 

32,124,203  $ 

68,730  $ 

Balance, January 1, 2017 
Net loss 
Share-based payments (note 13) 
Exercise of stock options  
      (note 11& 13) 
Warrants issued (note 12 &10 (b)) 
Loss on extinguishment  of debt -  
warrants 
Exercise of warrants (note 11 & 12) 
Proceeds from private placement 
   net of issuance costs (note 11)  
Balance, December 31, 2017 

See accompanying notes to consolidated financial statements 

Contributed 
surplus 

Warrants 

2,511  $ 
- 
42 

(3) 
- 
- 

- 

621 
- 
- 

- 
162 
- 

(343) 

- 
2,550  $ 

- 
440 

$ 

3 

Accumulated 
other 
comprehensive 
loss 

Deficit 

Total 
deficiency 

$ 

(2,062)  $ 

(70,691)  $ 

- 
- 

- 
- 
- 

- 

- 

(1,208) 
- 

- 
- 
(11) 

- 

- 

(2,062)  $ 

(71,910)  $ 

(3,343) 
(1,208) 
42 

5 
162 
(11) 

1,044 

1,057 
(2,252) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Consolidated Statements of Cash Flows 
(In thousands of Canadian dollars) 
December 31, 2018 and 2017 

Cash flows from operating activities: 
Net loss 
Adjustments to reconcile net loss to net cash flows from operating 
activities: 

Depreciation of property and equipment 
Amortization intangible assets 
Deferred tax recovery 
Amortization of deferred lease inducement 
Gain on extension of loans and borrowings 
Share-based payments (note 13) 
Unrealized foreign exchange loss (gain) 
Finance cost, net (note 5) 

Change in non-cash operating working capital (note 19) 

2018 

2017 

$ 

(1,830)  $ 

(1,208) 

46 
59 
(70) 
- 
- 
56 
(12) 
585 
(219) 

29 
121 
- 
(63) 
(80) 
42 
5 
680 
(721) 

Net cash used in operating activities 

(1,385) 

(1,195) 

Cash flows from financing activities: 
Repayment of loans and borrowings (note 10 (b)(c)) 
Issuance of promissory notes (note 10(b)(c)) 
Proceeds from exercise of warrants (note 11) 
Proceeds from private placement, net of issuance cost (note 11) 
Proceeds from exercise of stock options (note 13) 
Interest paid 

Net cash from financing activities 

Cash flows from investing activities: 
Interest income received (note 5) 
Acquisition of Tapped Mobile (note 3) 
Purchases of property and equipment (note 8) 

Net cash from (used) in investing activities 

Increase (decrease) in cash 
Foreign exchange gain (loss) on cash held in foreign currency 
Cash, beginning of year 

(2,949) 
1,534 
1,149 
1,604 
1 
(460) 

879 

1 
213 
(28) 

186 

(320) 
13 
891 

Cash, end of year 

$ 

584  $ 

(765) 
765 
1,044 
1,057 
5 
(14) 

2,092 

1 
- 
(153) 

(152) 

745 
(5) 
151 

891 

See accompanying notes to consolidated financial statements 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

1. 

Corporate information: 

EQ  Inc.  (“EQ  Works”)  or  (the  "Company")  uses  first-party,  location-based  behaviour  signals, 
advanced  data  analytics,  and  proprietary  software,  EQ  Works  creates  and  targets  customized, 
performance-boosting  audience  segments.  Proprietary  algorithms  and  data  generate  attribution 
models that connect consumer behavior in the physical world to consumer behavior in the digital 
world, solving complex challenges for brands and agencies. The  Company  is  governed  by  the 
Ontario  Business  Corporations  Act  and  is domiciled  in Canada. The  address  of the  Company's 
registered  office  is  1235  Bay  Street,  Suite 401,  Toronto,  ON,  M5R  3K4.  The  Company  is  a 
publicly  listed  on  the TSX Venture Exchange ("TSX-V"). 

2. 

Significant accounting policies: 

(a)  Statement of compliance: 

These consolidated financial statements have been prepared in accordance with International 
Financial  Reporting  Standards  ("IFRS")  and  interpretations  of  the  IFRS  Interpretation 
Committee  (“IFRIC”),  as  issued  by  the  International  Accounting  Standards  Board  ("IASB"). 
The accounting policies applied in these consolidated   financial   statements are   based   on  
IFRS  issued  and  outstanding  as  of December 31, 2018.  The Board of Directors  authorized 
the  consolidated  financial statements for issue on April 30, 2019. 

(b)  Basis of presentation and going concern: 

The  consolidated  financial  statements  have  been  prepared  under  the  historical  cost  basis. 
Other measurement bases used are described in the applicable notes. 

The  consolidated  financial  statements  were  prepared  on  a  going  concern  basis,  which 
assumes that the Company will continue in operation for the foreseeable future  and will be 
able to realize its assets and discharge its liabilities and commitments in the normal course 
of business. 

The Company has incurred total comprehensive losses of $1,830 and negative cash  flows 
from  operations of  $1,385  and  has  a  working capital deficiency of $1,023. The Company 
will need to raise capital in order to fund its operations. This need may be adversely impacted 
by:  a  lack  of  available  financing.  To  address  its  financing  requirements,  the  Company  will 
seek  financing  through  debt  and  equity  financings  and  rights  offerings  from  existing 
shareholders. The outcome of these matters cannot be predicted at this time. Whether and 
when  the  Company  can  attain  profitability  and  positive  cash  flows  is  uncertain.  These 
uncertainties  may  cast  significant  doubt  upon  the  Company’s ability  to  continue  as  a  going 
concern. 

(c)  Functional and presentation currencies: 

These  consolidated  financial  statements  are  presented  in  Canadian  dollars,  which  is  the 
functional currency of the Company and its subsidiaries.  

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

2. 

Significant accounting policies (continued): 

(d)  Use of estimates and judgments: 

The  preparation  of  consolidated  financial  statements  and  application  of  IFRS  often  involve 
management's judgment and the use of estimates and assumptions deemed to be reasonable 
at the time they are made.   The Company reviews estimates and underlying assumptions on 
an ongoing basis.   Revisions are recognized in the period in which the estimates are revised 
and may impact future periods as well.  Other results may be derived with different judgments 
or using different assumptions or estimates and events may occur that could require a material 
adjustment. 

The following are critical accounting policies subject to such judgments and the key sources 
of estimation uncertainty that the Company believes could have the most significant impact 
on the reported consolidated results of operations and consolidated financial position. 

Key sources of estimation uncertainty: 

(i)  Useful lives of intangible assets - Useful lives over which intangible assets are amortized 
are  based  on management's estimate of future  use and performance. Expected  useful 
lives are reviewed annually for any change to estimates and assumptions. 

(ii)  Revenue recognition – The recognition of revenue requires judgement in the assessment 
of performance obligation, whether they are distinct and separate, within a contract and 
the assessment of recognizing at a point in time or over a period of time. In instances of 
bundle  contracts,  management  estimates  and  allocates  the  transaction  price  to  each 
performance  obligation  based  on  its  stand-alone  selling  price.  The  determination  of 
whether revenue should be reported on a gross or net basis is based on an assessment 
of whether the Company is acting as the principal or an agent in these transactions with 
advertisers  and  involves  judgement  based  on  an  evaluation  of  the  terms  of  each 
arrangement.  While  none  of  the  factors  individually  are  considered  presumptive  or 
determinative,  in  reaching  conclusions  on  gross  versus  net  revenue  recognition, 
management places the most weight on the analysis of whether the Company controls 
the services before they are transferred to the customer.  

(iii)  Expected credit losses - The Company monitors the financial stability of its customers and 
the environment in which they operate to make estimates regarding the likelihood that the 
individual trade receivable balances will be paid. The Company reviews the components 
of these accounts on a regular basis to evaluate and monitor this risk. The Company’s 
customers are generally financially established organizations, which limits the credit risk 
relating to the customers. In addition, credit reviews by the Company take into account 
the counterparty’s financial position, past experience and other factors. 

(iv)  Share-based payments - The estimated fair value of stock options is determined using 
the  Black-Scholes  option  pricing  model.    Inputs  to  the  model  are  subject  to  various 
estimates related to volatility, interest rates, dividend yields and expected life of the stock 
options  issued.    Fair  value  inputs  are  subject  to  market  factors,  as  well  as  internal 
estimates.    In addition to the fair value calculation, the Company estimates the expected 
forfeiture  rate  with  respect  to  equity-settled  share-based  payments  based  on  historical 
experience. 

(v)  Earn-out – Acquisition – the fair value of contingent consideration liabilities is based on 
the  estimated  future  financial  performance  of  the  acquired  business.  Financial  targets 
used  in  the  estimation  process  include  certain  defined  financial  targets  and  realized 
internal rates of return.  

6 

 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

2. 

Significant accounting policies (continued): 

(d)  Use of estimates and judgments (continued): 

(vi)  Debt  modification  -  From  time  to  time,  the  Company  pursues  amendments  to  its 
credit agreements based on prevailing market conditions. Such amendments, when 
completed,  are  considered  by  the  Company  to  be  debt  modifications  or 
extinguishments.  The  accounting  treatment  of  a  debt  modification  depends  on 
whether  the  modified  terms  are  substantially  different  than  the  previous  terms. 
Terms of an amended debt agreement are considered to be substantially different 
based on qualitative factors, or when the discounted present value of the cash flows 
under the new terms discounted using the original effective interest rate, is at least 
ten percent different from the discounted present value of the remaining cash flows 
of  the  original  debt.  If  the  modification  is  not  substantially  different,  it  will  be 
considered as a modification with any costs or fees incurred adjusting the carrying 
amount of the liability recorded through profit or loss at the date of modification. If 
the modification is substantially different then the transaction is accounted for as an 
extinguishment of the old debt instrument with an adjustment to the carrying amount 
of  the  liability  being  recorded  in  the  consolidated  statements  of  operations 
immediately. 

(e)  Business combinations:  

The acquisition method of accounting is used to account for business combinations regardless 
of whether equity instruments or other assets are acquired. The consideration transferred is 
the sum of the acquisition-date fair values of the assets transferred, equity instruments issued 
or liabilities incurred by the acquirer to former owners of the acquiree and the amount of any 
non-controlling interest  in the acquiree. For each business combination, the non-controlling 
interest in the acquiree is measured at either fair value or at the proportionate share of the 
acquiree's identifiable net assets. All acquisition costs are expensed as incurred to profit or 
loss.  

On  the  acquisition  of  a  business,  the  acquirer  assesses  the  financial  assets  acquired  and 
liabilities  assumed  for  appropriate  classification  and  designation  in  accordance  with  the 
contractual  terms,  economic  conditions,  the  consolidated  entity's  operating  or  accounting 
policies  and  other  pertinent  conditions  in  existence  at  the  acquisition-date.  Contingent 
consideration to be transferred by the acquirer is recognised at the acquisition-date fair value. 
Subsequent changes in the fair value of the contingent consideration classified as an asset or 
liability  is  recognised  in  profit  or  loss.  Contingent  consideration  classified  as  equity  is  not 
remeasured  and  its  subsequent  settlement  is  accounted  for  within  equity.  The  difference 
between the acquisition-date fair value of assets acquired, liabilities assumed and any non-
controlling interest in the acquiree and the fair value of the consideration transferred and the 
fair  value  of  any  pre-existing  investment  in  the  acquiree  is  recognised  as  goodwill.  If  the 
consideration  transferred  and  the  pre-existing  fair  value  is  less  than  the  fair  value  of  the 
identifiable net  assets acquired, being  a bargain purchase to the  acquirer, the  difference is 
recognised as a gain directly in profit or loss by the acquirer on the acquisition-date, but only 
after a reassessment of the identification and measurement of the net assets acquired, the 
non-controlling interest in the acquiree, if any, the consideration transferred and the acquirer's 
previously held equity interest in the acquirer.  

Business  combinations  are  initially  accounted  for  on  a  provisional  basis.  The  acquirer 
retrospectively  adjusts  the  provisional  amounts  recognised  and  also  recognises  additional 
assets or liabilities during the measurement period, based on new information obtained about 
the  facts  and  circumstances  that  existed  at  the  acquisition-date.  The  measurement  period 
ends  on  either  the  earlier  of  (i)  12  months  from  the  date  of  the  acquisition  or  (ii)  when  the 
acquirer receives all the information possible to determine fair value. 

7 

 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

2. 

Significant accounting policies (continued): 

(f)  Basis of consolidation: 

(i)  Subsidiaries: 

Subsidiaries  are  entities  controlled  by  the  Company.  The  financial  statements  of 
subsidiaries  are  included  in  the  consolidated  financial  statements  from  the  date  that 
control commences until the date that control ceases. 

The Company has the following wholly owned subsidiaries: 

Subsidiary 

CX Digital Media U.S.A Inc. 
CX Digital Media Inc. 
EQ Advertising Group Ltd. 
Cyberplex Services Inc. 
Cyberplex Ontario Holdings Inc. 
1887811 Ontario Inc. 
CX U.S.A Southwest Inc. 
CX U.S.A. Pacific, Inc. 
Bootcamp Media Inc. 
Tapped Networks Inc. (note 3) 

Jurisdiction 
of incorporation  

Ownership interest 
December 31,  December 31, 
2017  

2018  

Delaware 
Ontario 
Ontario 
Ontario 
Ontario 
Ontario 
Texas 
California 
Ontario 
Ontario 

100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 

100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
- 

(ii)  Transactions eliminated on consolidation: 

Intercompany  balances  and  transactions,  and  any  unrealized  income  and 
expenses arising from such transactions, are eliminated upon consolidation. 

(g)  Foreign currency transactions: 

Transactions  in  foreign  currencies  are  translated  to  the  respective  functional  currencies  of 
the Company and its subsidiaries at exchange rates at the dates of the transactions. Monetary 
assets and liabilities denominated in foreign currencies at the reporting date are retranslated 
to  the  functional  currency  using  the  exchange  rate  at  that  date.    Non-monetary assets 
and liabilities denominated in foreign currencies that are measured at fair value are translated 
to  the  functional  currency  using  the  exchange  rate  at  the  date  that  the  fair  value  was 
determined.    

Foreign currency differences arising on translation are recognized in finance income or cost. 
Non-monetary assets and liabilities and related depreciation and amortization  are  translated 
at  historical  exchange  rates.      Revenue  and  expenses,  other  than  depreciation  and 
amortization, are translated at the monthly average rates of exchange for the year. 

8 

 
 
 
 
 
 
  
         
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

2. 

Significant accounting policies (continued): 

(h)  Financial instruments: 

IFRS 9 Financial Instruments (“IFRS 9”): This standard replace IAS 39 Financial Instruments 
Recognition  and  Measurement.  This  standard  sets  out  revised  guidance  for  classifying  and 
measuring financial assets and liabilities, introduced a new expected credit loss (“ECL”) model 
for  calculating  impairment  of  financial  assets  and  includes  a  reformed  approach  to  hedge 
accounting.  The  standard  also  requires  that  when  a  financial  liability  at  amortized  cost  is 
modified or exchanges, and such modification or exchange does not result in derecognition, 
that the adjustment to the amortized cost of the financial liability is recognized in profit or loss. 
The  Company  has  adopted  IFRS  9  on  a  retrospective  basis  without  restating  comparative 
periods. 

All financial assets are required to be subsequently measured at amortized cost or fair value 
on  the  basis  of  the  Company’s  business  model  for  managing  the  financial  assets  and  the 
contractual cash flow characteristics of the financial assets. 

The  Company  completed  a  detailed  assessment  of  its  financial  assets  and  liabilities  as  at 
January 1, 2018. The following table shows the original classification under IAS 39 and the new 
classification under IFRS 9: 

Financial assets 
       Cash and cash equivalents  
       Accounts receivable  
Financial liabilities 
       Accounts payable and accrued liabilities 
       Loans and borrowings 
       Earn-out - acquisition 

Original 
Classification 
(IAS 39) 

New 
Classification 
(IFRS 9) 

Amortized cost 
Amortized cost 

Amortized cost 
Amortized cost 

Amortized cost 
Amortized cost 
FVPL 

Amortized cost 
Amortized cost 
FVPL 

The  adoption  of  IFRS  9  by  the  Corporation  had  no  impact  on  the  consolidated  financial 
statements. 

The Company classifies its financial assets in the following measurement categories: 

(i)  Those to be  measured subsequently through fair value (either through other 

comprehensive income (“OCI”), or through profit or loss), and 

(ii)  Those to be measured at amortized cost using the effective interest method. 

At initial recognition, the Company measures a financial asset at its fair value plus, in the case 
of a financial asset not at fair value through profit or loss (“FVPL”), transaction costs that are 
directly attributable to the acquisition of the financial asset. The transaction costs of a financial 
asset carried at FVPL are expensed in profit or loss. 

Financial instruments at amortized costs: Financial instruments at amortized costs include cash 
and cash equivalents, accounts receivable, and accounts payable and accrued liabilities, loan 
and borrowings and other current and non-current liabilities. Assets that are held for collection 
of contractual cash flows where those cash flows represent solely payments of principal and 
interest are measured at amortized costs. When material, interest income from these financial 
assets  are  included  in  finance  income  using  the  effective  interest  rate  method.  Impairment 
losses are presented as a separate line item in the statement of operations. 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

2. 

Significant accounting policies (continued): 

(h)  Financial instruments (continued): 

Equity instruments: The Company subsequently measures all equity instruments at fair value. 
Dividends from such investments will be recognized in profit or loss as other income when the 
Company’s right to receive payments is established. Changes in the fair value of the financial 
assets  at  FVPL  are  recognized  in  other  gains  or  (losses)  in  the  statement  of  operations  as 
applicable.  Impairment  losses  (and  reversal  of  impairment  losses)  on  equity  investments 
measured at FVPL are not reported separately from other changes in fair value. 

For assets measured at fair value, gains and losses will be recorded directly in the statement 
of operations or OCI. For financial assets other than equities measured at fair value through 
other comprehensive income (“FVOCI”) changes in the carrying amount will be recorded in OCI 
except for recognition of impairment losses, interest revenue and foreign exchange gain and 
losses on the instrument’s amortized cost which are recognized in income. For investments in 
equity instruments that are not held for trading, this will depend on whether the Company has 
made an irrevocable election at the time of initial recognition to account for the equity instrument 
at FVOCI. 

When derecognized the cumulative gain or loss in OCI (on non-equity FVOCI financial assets) 
is reclassified from equity to income. Interest income is recognized on FVOCI financial assets 
using the effective interest method. 

Impairment of Financial Assets 

The Company assesses on a forward-looking basis the expected credit losses associated with 
its debt instruments carried at amortized cost. The impairment methodology applied depends 
on whether there has been a significant increase in credit risk. 

For accounts receivables, the Company applies the simplified approach permitted by IFRS 9, 
which requires ECL to be recognized from initial recognition of the receivables. 

10 

 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

2. 

Significant accounting policies (continued): 

(i)  Property and equipment: 

(i)  Recognition and measurement: 

Property  and  equipment  are  measured  at  cost  less  accumulated  depreciation  and 
accumulated impairment losses. Cost includes expenditures that are directly attributable 
to the acquisition of the asset. Gains and losses on disposal of an item of property and 
equipment  are  determined  by  comparing  the proceeds from disposal with the carrying 
amount of property and equipment and are recognized net within loss from operations. 

The  costs  of  the  day-to-day  servicing  of  property  and  equipment  are  recognized  in 
operating income as incurred. 

(ii)  Depreciation: 

Depreciation is calculated over the depreciable amount, which is the cost of an asset, or 
other  amount  substituted  for  cost,  less  its  estimated  residual  value.    Depreciation  is 
recognized  on  a  straight-line  basis  over  the  estimated  useful  lives  of  the  property  and 
equipment,  since  this  most  closely  reflects  the  expected  pattern  of  consumption  of  the 
future economic benefits embodied in the asset. 

The estimated useful lives for the current and comparative years are as follows: 

Furniture and fixtures                                                                                              4 years 
Computer equipment                                                                                              3 years 
Leasehold improvements                                          Lesser of useful life and term of lease 

Depreciation methods, useful lives and residual values are reviewed at each financial year 
end and adjusted, if appropriate. 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

2. 

Significant accounting policies (continued): 

(j) 

Intangible assets: 

(i) 

Intangible assets: 

Intangible  assets  that  are  acquired  by  the  Company  and  have  finite  useful  lives  are 
measured at cost less accumulated amortization and accumulated impairment losses. 

(ii)  Amortization: 

Amortization  is  calculated  over  the  cost  of  the  asset  less  its  estimated  residual  value, 
which  typically  is  expected  to  be  nil.  Amortization  is  recognized  in  profit  or  loss  on  a 
straight-line basis over the estimated useful lives of intangible assets, other than goodwill, 
from the date that they are available for use, since this most closely reflects the expected 
pattern of consumption of the future economic benefits embodied in the asset. Useful lives, 
residual  values  and  amortization  methods  for  intangible  assets  with  finite  lives  are 
reviewed at least annually. 

The estimated useful lives for the current and comparative years are as follows:       

Customer relationships 
Non-compete 
Backlog 

(iii)  Research and development: 

6 years 
2 years 
Less than 1 year 

Research  and  development  activities  are  assessed  to  determine  if  they  qualify  for 
recognition  as  internally  generated  intangible  assets.  Apart  from  complying  with  the 
general requirements for initial measurement of an intangible asset, qualification criteria 
are met only when technical as well as commercial feasibility can be demonstrated and 
cost  can  be  reliably  measured.  It  must  also  be  probable  that  the  intangible  asset  will 
generate  future  economic  benefits,  be  clearly  identifiable  and  allocable  to  a  specific 
product.  Further  to  meeting  these  criteria,  only  such  costs  that  relate  solely  to  the 
development phase of a self-initiated project are capitalized. Any costs that are classified 
as part of the research phase of a self-initiated project are expensed as incurred. If the 
research  phase  cannot  be  clearly  distinguished  from  the  development  phase,  the 
respective project-related costs are treated as if they were incurred in the research phase 
only. Capitalized development costs are amortized over the estimated useful  life of the 
internally generated  intangible  asset.   Internally generated intangible assets are reviewed 
for impairment annually when the asset is not yet  in  use  or  when  events  or  changes 
in  circumstances  indicate  that  the  carrying amount may not be recoverable and the 
asset is in use 

For the year ended December 31, 2018 $43 (2017 - $101) of research and development 
costs have been reimbursed from the Scientific Research and Experimental Development 
and  Industrial  Research  Assistance  Tax  Incentive  Program  recorded  a  as  part  of 
employee  compensation and benefits in profit or loss. 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

2. 

Significant accounting policies (continued): 

(k)  Impairment: 

(i)  Financial assets, including accounts receivable: 

A financial asset is considered impaired if objective evidence indicates that one or more 
events have had a negative effect on the estimated future cash flow of that asset that can 
be estimated reliably.    Individually significant financial assets are tested for impairment 
on an individual basis.    The remaining financial assets are assessed collectively based 
on the nature of the asset. 

An  impairment  loss  on  loans  and  receivables  is  measured  as  the  difference  between 
the asset's carrying amount and the present value of the future cash flows expected to be 
derived from the asset.   The carrying value is reduced through the use of an expected 
credit losses accounts, with the loss recognized in the statement of profit or loss. 

On January 1, 2018, the Company adopted IFRS 9, resulting in changes in accounting 
policies  for  financial  instruments.  In  accordance  with  the  transition  provisions,  the 
Company has adopted the standard rules retrospectively. There were no adjustments to 
the amounts recognized in the consolidated financial statements on adoption of the new 
standard. For trade and other receivables, the Company applies the simplified approach 
permitted by IFRS 9, Financial Instruments, which requires expected lifetime losses to be 
recognized at the time of initial recognition of the receivables. There was no impact due to 
this change in accounting policy.  

(ii)   Non-financial assets: 

The  carrying  amounts  of  the  Company's  non-financial  assets,  other  than  deferred  tax 
assets, are reviewed at each reporting date to determine whether there is any indication 
of  impairment.    If  any  such  indication  exists,  then  the  asset's  recoverable  amount  is 
estimated. An impairment test is conducted annually, for intangible assets that are not yet 
available for use. 

(l)  Share-based payments: 

Share-based  payment  arrangements  in  which  the  Company  receives  goods  or  services  as 
consideration  for  its  own  equity  instruments  are  accounted  for  as  equity-settled  share- 
based payment transactions. 

The grant date fair value of share-based payment awards granted to employees is recognized 
as a compensation cost, with a corresponding increase in contributed surplus, over the vesting 
period of the award.   The amount recognized is adjusted to reflect the number of awards for 
which the related service and non-market vesting conditions are expected to be met, such that 
the  amount  ultimately  recognized  is  based  on  the  number  of  awards  that  vest.    Upon 
exercising the awards, such as options, the fair value of the stock options exercised that has 
been expensed to contributed surplus along with the cash received is reclassified to common 
shares and reflected in the statements of changes in shareholders' equity. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

2. 

Significant accounting policies (continued): 

(m) Provisions: 

A provision is recognized if, as a result of a past event, the Company has a present legal or 
constructive  obligation  that  can  be  estimated  reliably,  and  it  is  probable  that  an  outflow  of 
economic benefits will be required to settle the obligation.   The timing or amount of the outflow 
may  still  be  uncertain.      Provisions  are  determined  by  discounting  the  expected future 
cash  flows  at  a  pre-tax  rate  that  reflects  current  market  assessments  of  the  time  value  of 
money and the risks specific to the liability.   The unwinding of the discount is recognized as 
finance cost. 

(n)  Revenue: 

IFRS 15 Revenue from Contracts with Customers (“IFRS 15”) was adopted by the Company 
on January 1, 2018. This standard replace IAS 11 Construction Contracts, IAS 18 Revenue 
and  IFRIC  13  Customer  Loyalty  Programmes.  IFRS  15  introduces  a  single  comprehensive 
model for recognizing revenues from contracts with customers. The standard requires revenue 
to be recognized in a manner that depicts the transfer of promised services to a customer at 
an amount that reflects the consideration expected to be received in exchange for transferring 
those services. 

The application of this new standard had no impact on the reported results, specifically with 
regard to the timing of recognition and classification of revenues. There was no impact on the 
cash flows from operating activities as a result of adopting this standard. 

As  a  result  of  adopting  this  standard,  the  consolidated  financial  statements  include 
disaggregation  of  revenues  by  activity,  the  nature  of  services  provided,  and  the  timing  of 
revenue recognition, including disclosures relating to certain contract assets and liabilities. The 
Company  adopted  IFRS  15  using  a  modified  retrospective  method,  which  involves  not 
restating periods prior to the date of initial application. 

Revenue is recognized based on the five-step model outlined in IFRS 15: 

1.  Identify the contract with a customer; 
2.  Identify the performance obligations in the contract; 
3.  Determine the transaction price; 
4.  Allocate the transaction price to the performance obligations in the contract; and 
5.  Recognize revenue when (or as) the entity satisfies a performance obligation. 

The  Company  determines  collectability  by  performing  ongoing  credit  evaluations  and 
monitoring its customers’ accounts receivable balances. For new customers and their agents, 
which may be advertising agencies or other third parties, the Company may performs a credit 
check  with  an  independent  credit  agency  and  checks  credit  references  to  determine 
creditworthiness.  The  Company  only  recognizes  revenue  when  collection  is  reasonably 
assured. If collection is not considered reasonably assured, revenue is recognized only once 
all amounts are collected.  

In instances where the Company contracts with third party advertising agencies on behalf of 
their advertiser clients, a determination is made to recognize revenue on a gross or net basis 
based on an assessment of whether the Company is acting as the principal or an agent in the 
transaction.  The  Company  is  acting  as  the  principal  in  these  arrangements  and  therefore 
revenue  earned  and  costs  incurred  are  recognized  on  a  gross  basis  as  the  Company  has 
control and is responsible for fulfilling the advertisement delivery, establishing the selling prices 
and  the  delivery  of  the  advertisements  for  fully  managed  revenue,  providing  training  and 
updates  for  the  self-  serve  proprietary  platform  and  performing  all  billing  and  collection 
activities.  

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 
2. 

Significant accounting policies (continued): 

(n)  Revenue (continued): 

The  timing  of  revenue  recognition  sometimes  differs  from  the  contract  payment  schedule, 
resulting  in  revenues  that  have  been  billed  but  not  earned  which  are  recorded  as  contract 
liabilities. As at December, 31, 2018 the Company had $348 (2017 - $10) in contract liabilities. 

In  instances  where  the  Company  collects  payment  in  advance  and  there  is  a  significant 
financing  component,  the  practical  expedient  is  applied  as  the  period  from  delivery  of  the 
goods or services is within one year of when the customer pays. No adjustment is made to the 
transaction  price. The practical expedient is  also applied to commission contract costs and 
these are expensed as incurred. 

Advertising Services 
The  Company  generates  revenue  from  the  delivery  of  targeted  digital  media  solutions, 
enabling advertisers to connect intelligently with their audiences across online display, video, 
social and mobile campaigns using its Programmatic Marketing Platform. The Company  offers 
its services on a fully-managed and a self-serve basis. In instances of self-serve basis, the 
Company also  provides its customers with access to  the  Programmatic Marketing Platform 
which  includes  promises  related  to  hosting  and  support  services.  These  arrangements  are 
evidenced by a fully excuted insertion order (“IO”). Generally, IOs specify the number and type 
of advertising impressions to be delivered over a specified time at an agreed upon price and 
performance objectives for an  ad campaign  based on client  needs.  Performance obligation 
are generally a measure of targeting as defined by the parties in advance, such as number of 
ads  displayed,  consumer  clicks  on  ads  or  consumer  actions  (which  may  include  qualified 
leads,  registrations,  downloads,  inquiries  or  purchases).  These  payment  models  are 
commonly  referred  to  as  cost  per  impression  (“CPM”),  cost  per  click  (“CPC”)  and  cost  per 
action  (“CPA”).  The  performance  obligations  are  satisfied  over  time  as  the  volume  of 
impressions are delivered up to the contractual maximum for fully-managed revenue and the 
delivery  of  impressions  for  self-serve.  Revenue  is  recognized  over  time  using  the  output 
method when the performance obligations are satisfied. Typically, campaigns run for a period 
of one to three months and are billed at the end of the month. 

Fixed Fee Data Sales 
The  Company  provides  customers  with  research  and  analytics  of  data.  The  Company  has 
concluded  that  these  promises  are  not  distinct  and  are  recognized  as  one  performance 
obligation. The IOs will specify the fixed fee arrangement to be delivered over an agreed upon 
price.  Revnue  is  recognized  as  the  performance  obligation  are  satisfied  over  time  as  the 
services  are  provided  to  the  customer.  Typically  this  service  is  bundled  with  advertising 
services and campaigns are generally for a period of one month and are billed at the end of 
the month. 

CPM Data Sales 
The Company provides customers with the ability to track the effectiveness of advertisements. 
The payment model is measured based on the number of impressions for results achieved 
through  the  tracking.  The  performance  obligation  are  satisfied  over  time  as  the  volume  of 
impressions are delivered up to the contractual maximum. Revenue is recognized over time 
using the output methos when the performance obligations are satisfied. Typically, campaigns 
run for a period of one to three months and are billed at the end of the month.  

Other Services 
The  Company  provides  customers  with  consultation  services  to  improve  advertisement 
effectiveness  and  performance.  These  services  are  fixed  fee  arrangements  for  specified 
consulting  services  and  each  project  is  considered  distinct.  Each  performance  obligation  is 
satisfied over time as the services are provided to the customer. Revenue is recognized using 
the input method for time incurred compared to the estimated time for specified services.  

15 

 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 
2. 

Significant accounting policies (continued): 

(o)  Lease payments: 

Payments made under operating leases are recognized in profit or loss on a straight-line basis 
over the term of the lease.   Lease incentives received are recognized as an integral part of 
the total lease expense, over the term of the lease. 

Minimum  lease  payments made under  finance  leases  are  apportioned between  the  finance 
cost  and  the  reduction  of  the  outstanding  liability.  The  finance  cost  is  allocated  to  each 
period  during  the  lease  term  so  as  to  produce  a  constant  periodic  rate  of  interest  on  the 
remaining balance of the liability. 

Contingent lease payments are accounted for in the period in which they are incurred. 

(p)  Finance income and finance cost: 

Finance  income  comprises  interest  income  on  funds  invested  (including  available-for-sale 
financial instruments), gains on the disposal of available-for-sale financial assets and changes 
in  the  fair  value  of  financial  assets  at  fair  value  through  profit  or  loss.    Interest  income  is 
recognized as it accrues in profit or loss, using the effective interest method. 

Finance cost comprises interest expense on loans and borrowings, changes in the fair value 
of   financial   instruments   at   fair   value   through   profit   or   loss   and   impairment   losses 
recognized on financial assets. 

Foreign currency gain and losses arriving from the translation and settlement of assets and 
liabilities  as  well  as  revenue  and expenses  are  reported  on  a  net  basis  within  finance  cost 
(income). 

16 

 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

2. 

Significant accounting policies (continued): 

(q)  Income taxes: 

Income  tax  expense  for  the  year  comprises  current  and  deferred  income  taxes.   Current taxes 
and deferred taxes are recognized in the consolidated statements of comprehensive income (loss), 
except to the extent that they relate to items recognized in OCI or directly in equity.  In these cases, 
the taxes are also recognized in OCI or directly in equity, respectively. 

The Company uses the asset and liability method of accounting for deferred income taxes. Under 
this method, the Company recognizes deferred income tax assets and liabilities for future income 
tax  consequences  attributable  to  temporary  differences  between  the  consolidated  statement  of 
financial position carrying amounts of assets and liabilities and their respective income tax bases, 
and on unused tax losses and tax credit carryforwards. The Company  measures  deferred  income  
taxes   using   tax   rates   and   laws   that   have been  enacted  or  substantively  enacted  at  the 
reporting  date  and  are  expected  to  apply when the related deferred income tax asset is realized 
or the deferred income tax liability is settled. The Company recognizes deferred income tax assets 
only  to  the  extent  that  it  is probable  that  future    taxable    profit    will    be    available    against   
which      the      deductible  temporary  differences,  as  well  as  unused  tax  losses  and  tax  credit 
carryforwards can be utilized. Deferred income tax assets are reviewed at each reporting date and 
are reduced to the extent that it is no longer probable that the related tax benefit will be realized.    
The Company recognizes the effect of a change in income tax rates in the year of enactment or 
substantive enactment. 

Deferred income taxes are not recognized, if they  arise  from  the  initial recognition of goodwill,  
nor   are   they   recognized   on   temporary   differences   arising   from   the   initial recognition  of 
an  asset  or  liability  in  a  transaction  that  is  not  a  business  combination  and that affects neither 
accounting nor taxable profit or loss.  Deferred income taxes are also not recognized  on  temporary 
differences  relating  to  investments  in  subsidiaries  to  the  extent  that  it  is  probable  that  the 
temporary differences will not reverse in the foreseeable future. 

                      An entity shall offset deferred tax assets and deferred tax liabilities if, and only if: 

(a)  the entity has a legally enforceable right to set off current tax assets against current                                    

tax liabilities; and 

(b)  the deferred tax assets and the deferred tax liabilities relate to income taxes levied                       

by the same taxation authority on either: 

(i) 

the same taxable entity; or 

(ii)  different taxable entities which intend either to settle current tax liabilities and assets on a 
net basis, or to realise the assets and settle the liabilities simultaneously, in each future 
period in which significant amounts of deferred tax liabilities or assets are expected to be 
settled or recovered 

The Company records current income tax expense or recovery based on taxable income earned 
or loss incurred for the year in each tax jurisdiction where it operates, and for any adjustment to 
taxes payable in respect of previous years, using tax laws that are enacted or substantively enacted 
at the consolidated statements of financial position dates. 

In the ordinary course of business, there are many transactions for which the ultimate tax outcome 
is uncertain.  The final tax outcome of these matters may be different from the estimates originally 
made  by  management  in  determining  the  Company's  income  tax  provisions.      Management 
periodically evaluates the positions taken in the Company's tax returns with respect to situations 
in which applicable tax rules are subject to interpretation.  

17 

 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

2. 

Significant accounting policies (continued): 

(q)  Income taxes (continued): 

The Company establishes provisions related to tax uncertainties where appropriate, based on its 
best estimate of the amount that will ultimately be paid to or received from tax authorities. 

(r)  Earnings/loss per share 

Basic loss per share amounts are calculated by dividing net loss for the year attributable to common 
shareholders  by  the  weighted  average  number  of  common  shares  outstanding  during  the  year.  
Diluted  loss  per  share  amounts  are  calculated  by  dividing  the  net  loss  attributable  to  common 
shareholders by the weighted average number of shares outstanding during the period plus the 
weighted  average  number  of  shares  that  would  be  issued  on  the  conversion  of  all  the  dilutive 
potential ordinary shares into common shares. 

(s)  Recently issued accounting pronouncements: 

The following new standards, amendments to standards and interpretations have been issued, but 
are not effective for the current fiscal year, and have not been applied in preparing these financial 
statements.  Future  changes  to  our  existing  accounting  policies  and  other  note  disclosures  may 
result. The Company is currently assessing the impact that new pronouncements may have on its 
results of operations, financial position and disclosure. 

Effective for annual periods beginning on or after January 1, 2019: 

(i) 

(ii) 

In January 2016, the IASB issued IFRS 16 - Leases (“IFRS 16”), which replaces IAS 17 – 
Leases (“IAS 17”) and related interpretations. IFRS 16 provides a single lessee accounting 
model, requiring the recognition of assets and liabilities for all leases, unless the lease term 
is 12-months or less or the underlying asset has a low value. IFRS 16 substantially carries 
forward the lessor accounting in IAS 17 with the distinction between operating leases and 
finance leases being retained. IFRS 16 will be applied retrospectively for annual periods 
beginning on or after January 1, 2019.  

IFRS 23 Uncertainty over Income tax treatments (“IFRS”): this interpretation clarifies how 
to apply the recognition and measurement requirements of IAS 12 Income Taxes for taxable 
profit (tax loss), tax bases, unused tax losses, unused tax credits and tax rates to determine 
current  or  deferred  tax  asset  or  liability  when  there  is  uncertainty  over  income  tax 
treatments. The Company will adopt IFRIC 23 on January 1, 2019. 

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

3. 

Acquisition:  

On October 15, 2018, the Company completed the purchase of 100% of the shares of Tapped Networks 
Inc. (“Tapped Mobile”), an Ontario based company. Tapped’s marketing solutions enables and expand 
the Company’s offering and enter into new markets as the Company continue to help the Company’s 
clients  drive  better  business  results.  Pursuant  to  the  purchase  and  effective  upon  closing,  Tapped 
Mobile became a wholly owned subsidiary of EQ Inc. and all issued and outstanding common shares 
of Tapped  Mobile  were  transferred  to  EQ  Inc.  The  total  consideration  was  up  to  $3,500  through  the 
issuance of 1,000,000 common shares at a price of $0.63 to the shareholders of Tapped Mobile and 
additional cash consideration  of up to $2,800 to  be  paid out  over the following  24 months based on 
certain performance thresholds being met. 

The  acquisition  has  been  accounted  for  as  a  business  combination  with  EQ  Inc.  as  the  acquirer. 
Transaction costs of $24 associated with the acquisition were expensed. 

The allocation of the purchase consideration was as follows: 

Allocation 

Cash and cash equivalents 
Accounts receivable 
Other current and non-current assets 
Fixed assets 
Intangible assets 
Goodwill 
Current liabilities 
Deferred revenue 
Deferred tax liability 
Net assets acquired 

Purchase consideration: 

Consideration in the Company’s common shares    
    (1,000,000 common shares)                                        
Contingent consideration (“Earn-out”) 
Working capital adjustment 
Purchase consideration 

  $ 

213 
758 
33 
6 
265 
535 
(385) 
(389) 
          (70) 
966 

$ 

630 

505 
(169) 
966 

The  acquisition  agreement  provides  for  contingent  consideration  payment  up  to  $2,800,  based  on 
achievement  of  certain  predetermined  revenue  and  gross  profits  targets,  in  the  24-months  period 
following the closing of the acquisition to a maximum total compensation paid to the former shareholders 
of Tapped Mobile up to $3,500. The Company has estimated the Earn-out to be $319 and $281 in the 
first  and  second  year  of  the  contingent  consideration  period,  respectively.  The  estimated  Earnout 
consideration was fair valued by discounting the after-tax cash flow over the life of the capital payment 
period of two years at a discount rate of 18% to be $505 and was recognized at December 31, 2018.  

As at December 31, 2018, the Company  recognized  goodwill of $535  arising from the acquisition of 
Tapped Mobile, on October 15, 2018. The acquisition of Tapped Mobile will provide increased scale to 
the Company’s existing business and additional sales presence to better service the Canadian market 
and pursue strategic new partnership opportunities with some of North America’s leading company’s for 
mobile and digital marketing solutions.  

Goodwill is impaired if the recoverable amount is less than the carrying amount. The recoverable amount 
of an asset is the higher of its fair value less costs to sell and value in use.  

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

3. 

Acquisition (Continued):  

The Company uses estimates in determining the recoverable amount of goodwill. The determination of 
the recoverable amount for the purpose of impairment testing requires the use of significant estimates, 
such as: future cash flows; terminal growth rates; and discount rates. 

The Company has not identified any goodwill impairments as at December 31, 2018.  

As at December 31, 2018, the Company tested for an impairment on the accounts receivable, other 
current  and  non-current  assets,  fixed  assets,  current  liabilities  and  deferred  revenue.  Based  on  the 
impairment test all of the assets were carried at recoverable amount.  

The majority of the Tapped Mobile customers are located in Canada. As at December 31, 2018, the 
expected credit losses was $7 from the opening accounts receivable of $758. The Company reviews  
the components of these accounts on a regular basis to evaluate and monitor this risk. The Company’s 
customers are generally financially established organizations, which limits the credit risk relating to the 
customers.  

As at December 31, 2018, The Company included $427 of revenue from Tapped Mobile and a net loss 
of $47 was realized. 

4. 

Segment information: 

The  Company’s  management  and  chief  operating  decision  maker  reviews  performance  of  the 
Company on a consolidated basis and has integrated its services as one operating segment, which 
provides  real-time  technology  and  advance  analytics  to  improve  performance  for  all  web,  mobile, 
social and video advertising initiatives and focuses on targeted advertising and incorporates the most 
sophisticated advertising technologies,  data analytics  and programmatic media  buying capabilities 
into  a  single  system.   The  chief  operating  decision  maker  evaluates  the  Company’s  performance, 
makes  operating  decision,  and  allocates  resources  based  on  financial  data  consistent  with  the 
presentation in these financial statements. 

The  Company's  assets  and  operations  are  all  located  in  Canada;  however,  the Company services 
customers in the United States and internationally. 

The  Company  generates  revenue  across  three  geographical  regions;  customer  revenue  by 
region is as follows: 

Canada 
United States 
Outside North America 

$ 

2018 

5,279  $ 
588 
1 

2017 

4,622 
888 
4 

$ 

5,868  $ 

5,514 

In  2018,  there were two customers that comprised 34% and 13%, respectively, of the Company's 
total  revenue  from  operations.  In  2017,  there  were  two  customers  that  comprised  14%  and  14%, 
respectively of the Company's total revenue from operations. 

20 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

4. 

Segment information (Continued): 

The  Company  generates  revenue  across  four streams is as follows: 

Advertising Services 
Fixed Fee Data Sales 
CPM Data Sales 
Other Services 

5.  

Finance income and finance cost: 

Finance income: 
Interest income on cash 
Foreign exchange gain, net 

Total finance income 

Finance costs: 
Other interest expense 
Accretion on promissory notes (note 10) 
Interest on loans and borrowings (note 10) 
Foreign exchange loss, net 

Total finance costs 

6. 

Income taxes: 

(a)  Income tax expense: 

$ 

2018 

4,934  $ 
415 
334 
185 

2017 

5,075 
133 
42 
264 

$ 

5,868  $ 

5,514 

2018 

2017 

1 
- 

1 

1 
55 

56 

2018 

2017 

(6) 
(362) 
(223) 
(31) 

(622) 

(7) 
(446) 
(235) 
- 

(688) 

The following table reconciles income taxes calculated at combined Canadian federal and 
provincial tax rates with the income tax expense in these consolidated financial statements: 

2018     

2017 

Loss before income taxes  
   Statutory rate   

$  

(1,900)   $  
26.5%     

Expected income tax recovery  
Effect on income taxes of unrecognized deferred income tax 
assets relating to deductible temporary differences on: 
Impact of ITCs  
Non-deductible expenses and other items  
Change in rates 
  Change deferred taxes not recognized 

(503)  

      9  
  411 
(190) 
 343 

(1,208) 
26.5% 

(320) 

(210) 
  689 
- 
(159) 

Deferred tax recovery                                                                       $  

70  $                   - 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

6. 

Income taxes (Continued): 

(b)  Unrecognized deferred income taxes: 

Deferred tax assets have not been recognized in respect of the following items, because it is 
not probable that future taxable profit will be available against which the Company can use 
the benefits therefrom. 

The temporary differences that give rise to deferred income tax assets and deferred 
income tax liabilities are presented below: 

2018     

2017 

Amounts related to tax loss and SRED costs  
97,235 
Property and equipment and intangible assets                                                259                 425 
                     22                     9 
Share issue cost 
 97,669 

    98,961  $  

    98,680   $  

$  

$ 

The Company also has non-capital losses of approximately $40,140 expiring as follows: 

2029 
2030 
2031 
2032 
2033 
2034 
2035 
2036 
2037 
2038 

$  

 3,344 
932 
3,642 
9,614 
3,077 
14,547 
1,974 
1,768 
998 
244 
$    40,140 

In addition, the Company has undeducted scientific research and experimental development 
(“SRED”) costs of approximately $422 available to apply against future taxable income, as well 
as federal investment tax credits SRED costs of approximately $994 and provincial investment 
tax credits relating to SRED of approximately $214 available to reduce future taxes payable. 
The Company also has capital losses of $58,119 available. The potential tax benefit relating 
to the non-capital losses, capital losses and tax credit carryforwards has not been reflected in 
these consolidated financial statements. 

22 

 
 
 
 
 
  
 
  
 
 
 
 
 
  
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

7. 

Other current assets and accounts payable and accrued liabilities: 

(a)  Other current assets: 

The major components of other current assets are as follows: 

Prepaid expenses 
Accrued income 
Other receivables 

2018 

2017 

$ 

$ 

61  $ 
63 
169 

293  $ 

42 
22 
- 

64 

(b)  Accounts payable and accrued liabilities: 

The major components of accounts payable and accrued liabilities are as follows: 

Trade accounts payable 
Accrued liabilities 

(c)  Deferred revenue: 

Outstanding, beginning of the year 
Addition 

Acquisition of Tapped Mobile 
Earned 

2018 

1,399  $ 
452 

1,851  $ 

2018 

10  $ 

105 

389 
(156) 

348  $ 

2017 

1,276 
218 

1,494 

2017 

7 
752 
- 

(749) 

10 

$ 

$ 

$ 

$ 

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

8. 

Property and equipment: 

Cost 
Balance, January 1, 2017 
Additions 
Disposal 
Balance, December 31, 2017 

Cost 
Balance, January 1, 2018 
Additions 
Acquisition (note 3) 
Balance, December 31, 2018 

Depreciation 

Balance, January 1, 2017 
Depreciation 
Disposal 
Balance, December 31, 2017 

Depreciation 
Balance, January 1, 2018 
Depreciation 
Balance, December 31, 2018 

Carrying amounts 

December 31, 2017 

December 31, 2018 

Furniture 
and fixtures  

Computer 
equipment  

Leasehold 
improvements 

Total 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

1,192 
26 
(1,184) 
34 

34 
– 
2 
36 

1,190 
7 
(1,184) 
13 

13 
9 
22 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

4,616  $ 
32 
(4,600) 

48  $ 

496 
100 
(496) 
100 

48  $ 
28 
4 

80  $ 

100 
– 
– 
100 

4,610  $ 
7 
(4,600) 

17  $ 

496 
15 
(496) 
15 

17  $ 
17 
34  $ 

15 
20 
35 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

6,304 
158 
(6,280) 
182 

182 
28 
6 
216 

6,296 
29 
(6,280) 
45 

45 
46 
91 

21 

$ 

31  $ 

85 

$ 

137 

14 

$ 

46  $ 

65 

$ 

125 

24 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

9. 

Intangible assets: 

Cost 

Balance 

January 1, 2018 
Acquisition (note 3) 

Balance,  

Customer 
relationships 

Non-compete 

Backlog 

Total 

$ 

$ 

– 
190 

$ 

– 
25 

$ 

– 
50 

December 31, 2018 

      $ 

190 

   $ 

25 

   $ 

50 

   $ 

Amortization   

Balance,  

Customer 
relationships 

Non-compete 

Backlog 

Total 

January 1, 2018 

     $ 

Amortization 

Balance,  

 – 
6 

– 
$ 
                  3 

$ 

$ 

– 
50 

December 31, 2018 

$ 

6 

$ 

3 

$ 

50 

$ 

– 
265 

265 

– 
59 

59 

Carrying amounts 

Balance,  

December 31, 2017 

 $ 

         – 

$ 

         – 

Balance,  

December 31, 2018 

      $ 

184 

 $ 

22 

$ 

$ 

– 

$ 

– 

–  $ 

206 

25 

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

10. 

Loans and borrowings: 

(a)  Bank credit facility: 

The Company has a revolving line of credit and credit card facility with a Canadian chartered 
bank of $60. As at December 31, 2018, $47 (2017 - $56) was outstanding under the credit 
card facility included in accounts payable.  The aggregate of available borrowings under all 
facilities cannot exceed $110 at any time. Borrowings outstanding under this facility is secured 
by accounts receivable with an aging less than 90 days, as defined in the credit agreement.  
Amounts outstanding are repayable upon demand. The line of credit is up to $50 with interest 
at the bank’s prime rate plus 1% per annum.  

(b)  Promissory notes payable: 

On  November  25,  2015,  the  Company  entered  into  promissory  notes  (the “2015  Notes”)  in 
the amount of $1,421 due on November 25, 2016. The 2015 Notes, which are non-convertible, 
bear interest at an annual rate of 8% with principal and interest payment due on maturity date. 
The lenders received seven non-transferable warrants (the “2015 Bonus Warrants”) for each 
dollar of principal amount  of 2015 Notes,  with each  Bonus Warrant being  exercisable for  a 
period of twelve months from the date of issuance for one common share of the Company at 
an exercise price of $0.10 per common share. All Bonus Warrants  are  subject  to  a  four  
months  hold  period  from  the  date  of  issuance  in accordance with the applicable securities 
law. 

On August 18, 2016, the Company extended the maturity dates of $1,175, including accrued 
interest of $68, of the outstanding 2015 Notes from November 25, 2016 to February 18, 2018. 
$246 of the 2015 Notes were not extended and, including accrued interest of $22, classified 
as current liabilities. The extension of the maturity dates was considered a substantial change 
in terms of the loan and, accordingly, the Company calculated a gain on extinguishment of the 
2016  Notes  of  $179  and  a  loss  on  extinguishment  of  the  Bonus  Warrants  of  $36,  as  the 
difference between the fair value of the 2016 Notes immediately after the amendment and the 
amortized costs of the 2015 Notes immediately prior to the extension. The Company cancelled 
the existing non-transferable 2015 Bonus Warrants with new warrants (“2015 Extended Bonus 
Warrants”) on a one-for-one basis. On February 18, 2018, the 2015 Notes were fully repaid. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

10. 

Loans and borrowings (continued): 

(b)  Promissory notes payable (continued): 

On August 18, 2016, the Company completed the first tranche of a debt financing. Pursuant 
to this first tranche closing, the Company issued $1,155 non-convertible promissory notes (the 
“2016 Notes”). On November 18, 2016, the Company completed the second tranche of the 
2016  Notes.  Pursuant  to  this  second  tranche  closing,  the  Company  issued  $345  non-
convertible  promissory  notes.  The  2016  Notes  bore  interest  at  a  rate  of  8%  per  annum, 
calculated annually, and had a maturity date of February 18, 2018. 

In  connection  with  the  issuance  of  the  2016  Notes,  the  lenders  received  seven  non-
transferable warrants (the “2016 Bonus Warrants”) for each dollar of principal amount of 2016 
Notes, with each 2016 Bonus Warrant being exercisable for a period of fifteen months from 
the date of issuance for one common share of the Company at an exercise price of $0.08 per 
common share. All 2016 Bonus Warrants  are  subject  to  a  four  months  hold  period  from  
the  date  of  issuance  in accordance with the applicable securities law. 

On  May  10,  2017,  the  Company  partially  settled  $490  of  the  2015  and  2016  Notes.  On 
February 18, 2018, the 2016 Notes were fully repaid.  

On May 10, 2017, the Company entered into new promissory notes (the “2017 Notes”) in the 
amount of $765 due on December 31, 2018. The 2017 Notes, which are non-convertible, bear 
interest at an annual rate of 8% with principal and interest payment due on the maturity date. 
The lenders received seven non-transferable warrants (the “2017 Bonus Warrants”) for each 
dollar of principal amount of 2017 Notes, with each 2017 Bonus Warrant being exercisable for 
a period of twenty months from the date of issuance for one common share of the Company 
at an exercise price of $0.13 per common share. All 2017 Bonus Warrants are subject to a 
four month hold period from the date of issuance in accordance with the applicable securities 
law. 

In connection with the issuance 2017 Notes, in which, $490 were considered an extension of 
the 2016 Notes. The extension of the maturity dates was considered a substantial change in 
terms of the loan and, accordingly, the Company calculated a gain on extinguishment of the 
2017 Notes of $80 and a loss on extinguishment of the 2017 Bonus Warrants of $11, as the 
difference between the fair value of the 2016 Notes immediately after the amendment and the 
amortized costs of the 2016 Notes immediately prior to the extension.   

On December 31, 2018, the 2017 Notes were fully repaid. 

27 

 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

10. 

Loans and borrowings (continued): 

(b)  Promissory notes payable (continued): 

The 2015 Notes, 2016 Notes, and 2017 Notes were separated into their liability and equity 
components using the effective interest rate method. The fair value of the liability component 
at the time of issue was calculated as the discounted cash flows for the debentures assuming 
an  29.4%, 25.0% and  26.47% effective interest rate,  respectively  which  was the estimated 
rate for the debentures without the warrants. The fair value of the warrants was determined at 
the time of issue as the difference between the face value of the debentures and the fair value 
of the liability component. The value of the warrants has been classified as a component of 
equity. 

On February 19, 2018, the Company entered into new promissory notes (the ‘2018 Notes’) in 
the amount of $1,534 due on August 19, 2019. The 2018 Notes, which are non-convertible, 
bear interest at a rate of 10% with principal and interest due on the maturity date. The lenders 
received one and half non-transferable warrants (the “2018 Bonus Warrants”) for each dollar 
of  principal  amount  of  2018  Notes,  with  each  2018  Bonus Warrant  being  exercisable  for  a 
period of eighteen months from the date of issuance for one common share of the Company 
at an exercise price of $0.60 per common share. All 2018 Bonus Warrants will be subject to a 
four month hold period from the date of issuance in accordance with applicable securities law. 

The 2018 Notes were separated into their liability and equity components using the effective 
interest  rate  method.    The  fair  value  of  the  liability  component  at  the  time  of  issue  was 
calculated  as  the  discounted  cash  flows  for  the  debentures  assuming  an  26.47%  effective 
interest rate which was the estimated rate for the debentures without the warrants.  The fair 
value of the warrants was determined at the time of issue as the difference between the face 
value of the debentures and the fair value of the liability component. The value of the warrants 
has been classified as a component of equity. 

2015 Notes, 8% Maturing February 2018 
2016 Notes, 8% Maturing February 2018 
2017 Notes, 8% Maturing December 2018 
2018 Notes, 10% Maturing August 2019 
Equity component of promissory notes payable 

Accrued interest and interest paid 
Accretion in carrying amount of notes 

        2018 

   2017 

$ 

-             $      1,243 
- 
  1,046 
- 
   765 
1,534 
      - 
(271) 
(480) 

1,263 
134 
180 

2,574 
242 
316 

Balance end of year 

$ 

1,577 

$ 

3,132 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

10. 

Loans and borrowings (continued): 

(b)  Promissory notes payable (continued): 

The following table outlines the activity for loans and borrowings 

Promissory notes balance, January 1, 
Promissory notes (2018 Notes) 
Repayment of promissory notes (2015, 2016 and 2017 Notes)  
Warrants 
Accretion of interest  
Gain on extension of loans and borrowings 
Loss on extinguishment of warrants 
Accrued interest  
Interest Paid 

$ 

Total promissory notes payable  

(c)  Change in liabilities arising from financing activities: 

Balance, January 1, 2017 
Net cash from financing activities 
Balance, December 31, 2017 
Net cash used in financing activities 
Balance, December 31, 2018 

11. 

Common shares: 

2018 

3,132  $ 
1,534 
(2,949) 
(271) 
362 
- 
- 
223 
(454) 

1,577 

2017 

2,689 
765 
(765) 
(162) 
446 
(80) 
11 
235 
(7) 

3,132 

Loans and borrowings 

$     2,810 
215 
3,025 
       (1,560) 
$     1,465 

The authorized share capital of the Company comprises an unlimited number of common shares 
without  par  value. The  holders  of  common  shares  are  entitled  to  receive  dividends  when 
declared and are entitled to one vote per share at annual meetings of the Company. 

On June 7, 2017, the Company closed a private placement, resulting in the issuance of 3,817,857 
common shares of the Company at a price of $0.28 per common share, resulting in proceeds of 
$1,057 net of issuance costs of $12. 

On June 29, 2018, the Company closed a private placement, resulting in the issuance 1,535,000 
common shares of the Company at a price of $0.60 per share, resulting in proceeds of $914, net 
of issuance costs of $7. 

On  October  15,  2018,  the  Company  issued  1,000,000  common  shares  at  a  price  of  $0.63  for 
consideration of Tapped Mobile. (Note 3) 

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

11. 

Common shares (continued): 

On December 31, 2018, the Company closed the first tranche of a private placement, resulting in 
the issuance of 1,077,240 common shares of the Company at a price of $0.65 per common share, 
resulting  in  proceeds  of  $690  net  of  issuance  costs  of  $10.  The  second  tranche  was  closed  on 
January 9, 2019. (Note 20) 

During 2017, the Company received proceeds of approximately $1,044 as a result of the exercise 
of 12,349,121 warrants, each warrants was converted into one common share. The bonus warrants 
were issued in connection with the Company’s 2016 Notes and 2017 Notes, with expiry dates of 
February 18, 2018 and December 31, 2018 respectively. 11,219,220 of 2016 bonus warrants at 
$0.08 and 1,129,901 of 2017 bonus warrants at $0.13 were exercised.  

During 2018, the Company received proceeds of approximately $1,149 as a result of the exercise 
of 11,727,197 warrants. Each warrant was converted into one common share. The bonus warrants 
were issued in connection with the Company’s 2016 Notes and 2017 Notes, with expiry dates of 
February 18, 2018 and December 31, 2018, respectively. 7,502,854 of 2016 Bonus Warrants at 
$0.08 and 4,224,343 of 2017 Bonus Warrants at $0.13 were exercised. 

During  2018,  19,666  stock  options  were  exercised  into  19,666  common  share  with  an  exercise 
price of $0.05 for a total proceeds of $1. During 2017, 100,000 stock options were exercised into 
100,000 common share with an exercise price $0.05 for a total proceeds of $5. 

12.  Warrant Capital: 

The Company had the following warrants outstanding at December 31, 2018 

2018 

2017 

Number of 
warrants 

Weighted 
average 
exercise 
price 

Number of 
warrants 

Weighted 
average 
exercise price 

Outstanding, beginning of year  
Granted 
Exercised 

11,727,197  $ 
2,300,578 
(11,727,197) 

0.10 
0.60 
0.10 

18,722,074  $ 
5,354,244 
(12,349,121) 

0.08 
0.13 
0.08 

Outstanding, end of year 

2,300,578  $ 

0.60 

11,727,197  $ 

    0.10 

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

13. 

Share-based payments: 

The  following  table  summarizes  the  continuity  of  options  issued  under  the  Company’s  stock 
option plan (the “Plan”) for the year ended: 

2018 

2017 

Number of 
options 

Weighted 
average 
exercise 
price 

Number of 
options 

Weighted 
average 
exercise price 

Outstanding, beginning of year  
Granted 
Exercised 
Forfeited or cancelled 

1,405,000  $ 
301,500 
(19,666) 
(35,000) 

0.06 
0.74 
0.05 
0.47 

1,305,000  $ 
385,000 
(100,000) 
(185,000) 

Outstanding, end of year 

1,651,834  $ 

0.19 

1,405,000 

0.05 
0.12 
0.05 
0.10 

0.06 

Options exercisable, end of year 

1,060,334  $ 

0.12 

501,667 

$ 

0.05 

A summary of the status of the Company's options under the Plan is as follows: 

Range of 
exercise price 

Number 
of 
options 

2018 

Weighted 
average 
remaining 
contractual 
life (years) 

$0.05 
$0.47 
$0.60 – 0.69 
$0.70 – 0.79 

1,350,334 
- 
   51,500 
   250,000 

3.0 
- 
4.8 
4.8 

Number of 
options 
exercisable 

960,334 
- 
- 
100,000 

Number 
of options 

1,370,000 
     35,000 
              - 
- 

2017 

Weighted 
average 
remaining 
contractual 
life (years) 

3.9 
4.8 
- 
- 

Number of 
options 
exercisable 

501,667 
- 
- 
- 

During  2018,  the  Company  recorded  share-based  payments  of $56 (2017 - $42). 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

13. 

Share-based payments (continued): 

The fair value of each option granted has been estimated on the date of grant using the Black- 
Scholes  fair  value  option  pricing  model  with   the   following   weighted   average input and   
assumptions:  

Year Ended 

December 31, 2018  December 31, 2017 

Dividend yield 

Expected volatility (historical data basis) 

Risk-free interest rate 

Share price 

Forfeiture rate 

Expected life (years) 

0% 

122% 

2.29% 

$     0.74   

50% 

5 years 

0% 

154% 

0.72% 

$           -   

50% 

5 years 

Weighted average grant date fair value 

$     0.61   

$     0.13   

14. 

Fair values of financial instruments: 

(a)  Classification of financial instruments: 

The  following  table  provides  the  allocation  of  financial  assets and liabilities required 
to be measured at amortized cost or fair value and their carrying values: 

December 31, 2018 

Measurement basis 

Financial assets at amortized cost: 

Cash 
Accounts receivable 

Financial liabilities at amortized cost: 

Accounts payable and accrued 
liabilities 
Loans and borrowings 

Earn-out at fair value 

Carrying value  
total 

Fair value  
total 

         $ 

584 
2,167 

$ 

584 
2,167 

$ 

2,751 

$ 

2,751 

$ 

$ 

1,851 
1,577 
3,428 
505 

1,851 
1,524 
3,375 
505 

$ 

3,933 

$ 

3,880 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

14. 

Fair values of financial instruments (continued): 

(a)  Classification of financial instruments: (continued) 

December 31, 2017 

Measurement basis 

Financial assets at amortized cost: 

Cash 
Accounts receivable 

Financial liabilities at amortized cost: 

Accounts payable and accrued liabilities 
Loans and borrowings 

Carrying value  
total 

Fair value  
total 

$ 

$ 

$ 

$ 

891 
1,292 

$ 

891 
1,292 

2,183 

$ 

2,183 

1,494 
3,132 

$ 

1,494 
3,132 

4,626 

$ 

4,626 

There have been no transfers of assets between levels during the years ended December 
31, 2018 and 2017.   

15. 

Capital risk management: 

The  Company's  objectives  in  managing  capital  are  to  ensure  sufficient  liquidity  to  pursue  its 
strategy  of  organic  growth  combined  with  strategic  acquisitions  and  to  provide  returns  to  its 
shareholders. The Company defines capital that it manages as the aggregate of its shareholders' 
equity,  which  comprises  issued  capital,  contributed  surplus,  accumulated  other  comprehensive 
income and retained earnings (deficit). The Company manages its capital structure and makes 
adjustments to it in light of general economic conditions, the risk characteristics of the underlying 
assets and the Company's working capital requirements.  In order to maintain or adjust its capital 
structure,   the   Company,   upon   approval   from   its   Board   of   Directors,   may   issue   shares, 
repurchase  shares,  pay  dividends  or  raising  capital  and  borrowings,  as  deemed  appropriate 
under  the  specific  circumstances.  The  Company  is  not  subject  to  externally  imposed  capital 
requirements. There has been no changes to the Company’s capital management approach in 
2018 from 2017. 

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

16. 

Financial risk management: 

The   Company's   Board   of   Directors   has   overall   responsibility   for   the   establishment   and 
oversight  of  the  Company's  risk  management  framework.  The  Audit  Committee  reviews  the 
Company's risk management policies on an annual basis. The finance department identifies and 
evaluates  financial  risks  and  is  charged  with  the  responsibility  of  establishing  controls  and 
procedures to ensure that financial risks are mitigated in accordance with the approved policies. 

(a)   Credit risk: 

Credit  risk  is  the  risk  of  financial  loss  to  the  Company  if  a  customer  or  counterparty  to  a 
financial instrument fails to meet its contractual obligations and arises from the Company's 
accounts  receivable  and  cash.  The  majority  of  the  Company's  customers  are  located  in 
Canada.  At  December  31,  2018,  one  customer  represented  34%  of  the  gross  accounts 
receivable  balance  of  $2,199.  At  December  31,  2017,  three  customers  represented  25%, 
13%  and  11%  of  the  gross  accounts  receivable  balance  of  $1,273,  respectively.  No  other 
individual customers represented more than 10% of accounts receivable. As at December 
31,  2018,  the  expected  credit  losses  was  $32  (2017  -  $22).  The  Company  reviews  the 
components  of  these  accounts  on  a  regular  basis  to  evaluate  and  monitor  this  risk.  The 
Company’s  customers  are  generally  financially  established  organizations,  which  limits  the 
credit  risk  relating  to  the  customers.  In  addition,  credit  reviews  by  the  Company  take  into 
account  the  counterparty’s  financial  position,  past  experience  and  other  factors.  As  at 
December  31,  2018,  approximately  86%,  $202  (2017  –  69%,  $51)  of  accounts  receivable 
balances over 90 days were not impaired. The consolidated entity has a credit risk exposure 
with an agency located in Canada, which as at 31 December 2018 owed the consolidated 
entity $757 (34% of trade receivables) (2017: $316 (25% of trade receivables).This balance 
was within its terms of trade and no impairment was made as at 31 December 2018. The 
Company’s payment terms range from 30 days to 60 days from the invoice date. There are 
no  guarantees  against  this  receivable  but  management  closely  monitors  the  receivable 
balance  on  a  monthly  basis  and  is  in  regular  contact  with  this  customer  to  mitigate  risk. 
Management believes that the expected credit loss allowance is adequate.  The Company, 
from  time  to  time,  invests  its  excess  cash  with  the  objective  of  maintaining  safety  of  the 
principal  and  providing  adequate  liquidity  to  meet  current  payment  obligations  and  future 
planned capital expenditures and with the secondary objective of maximizing the overall yield 
of  the  portfolio.  The  Company's  cash  as  at  December  31,  2018  is  not  subject  to  external 
restrictions and is held with Schedule I banks in Canada.   

34 

 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

16. 

Financial risk management (continued):  

(b)  Liquidity risk: 

Liquidity risk is the risk that the Company will not be able to meet its financial obligations as 
they  become  due. The  Company's  approach  to  managing  liquidity  is  to  ensure,  to  the 
extent  possible,  that  it  will  always  have  sufficient  liquidity  to  meet  its  liabilities  when  due, 
under both normal and stressed conditions, without incurring unacceptable losses or risking 
damage to the Company's reputation. The Company manages its liquidity risk by continually 
monitoring      forecasted      and      actual  revenue  and  expenditures  and  cash  flows  from 
operations.  Management  is  also  actively  involved  in  the  review  and  approval  of  planned 
expenditures.  The  Company's  principal  cash  requirements  are  for  principal  and  interest 
payments on its debt, capital expenditures and working  capital  needs. The  Company  uses 
its  operating cash  flows,  operating facilities and cash balances to maintain liquidity.  

The following are the undiscounted contractual maturities for the Company’s obligations: 

2018 

Carrying 
amount 

Contractual 
cash flow 

Less than  
1 year 

1-3 years 

>3 years 

Trade and other 
payables(i) 
Operating leases 
Loans and borrowings 
Earn-out 

$ 

1,851  $ 

1,851  $ 

1,851  $ 

-  $ 

632 
1,577 
505 

632 
1,763 
600 

184 
1,763 
291 

410 
- 
214 

$ 

4,565  $ 

4,846  $ 

4,089  $         624  $ 

- 

38 
- 
- 

38 

2017 

Carrying 
amount 

Contractual 
cash flow 

Less than  
1 year 

1-3 years 

>3 years 

Trade and other payables(i) 
Operating leases 
Loans and borrowings 

$ 

1,494  $ 
720 
3,132 

1,494  $ 
720 
3,403 

1,494  $ 
167 
3,403 

-  $ 

523 
- 

$ 

5,346  $ 

5,617  $ 

5,064  $         523  $ 

(i) Trade and other payables exclude other non-contractual liabilities 

- 
30 
- 

30 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

16. 

Financial risk management (continued):  

(c)  Market risk: 

Market  risk  is  the  risk  that  changes  in  market  prices,  such  as  foreign  exchange  rates, 
interest rates and the Company's share price, will affect the Company's income or the value 
of its financial instruments. 

(i) 

Interest rate risk: 

The   Company’s   interest   rate   risk   arises  primary  from  its  loans  and  borrowings 
obligations,  which  bear  a  fixed  interest  rate  of  10%.  Management  believes  that  the 
Company is not significantly exposed to cash flow interest rate risk in the next twelve 
months. 

(ii)  Currency risk: 

The  Company  operates  internationally  with  the  Canadian  dollar  as  its  functional 
currency and is exposed to foreign exchange risk from purchase transactions, as well 
as  recognized  financial  assets  and  liabilities  denominated  in  U.S  dollars.    The 
Company's  main objective  in  managing  its  foreign  exchange  risk  is  to  maintain 
U.S. cash on hand to support international forecasted obligations and cash flows. To 
achieve  this  objective,  the  Company  monitors  forecasted  cash  flows  in  foreign 
currencies and attempts to mitigate the risk by modifying the nature of cash held. 

If a shift in foreign currency exchange rates of 10% were to occur, the foreign exchange 
gain or loss on the Company's net monetary assets could change by approximately $28 
(2017  -  $75)  due  to  the  fluctuation  and  this  would  be  recorded  in  the  consolidated 
statements of comprehensive income (loss). 

Balances held in non-Canadian dollars are as follows: 

Cash and cash equivalents 
Accounts receivable 
Accounts payable and accrued liabilities 

2018 

US    

$ 

$ 

134 
154 
504 

2017 
US 

124 
49 
774 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

17. 

Commitments and contingencies: 

Non-cancellable operating lease rentals are payable as follows: 

Less than 1 year 
Between 1 and 5 years 
more than 5 years 

2018 

2017 

$ 

$ 

184  $ 
448 
- 

632  $ 

167 
553 
- 

720 

The  Company  has  one  office  facility  under  operating  lease.  The  lease  term  is  5  years,  with 
an option to renew the lease after that date. 

During 2018, a net amount of $204 was recognized as an expense in profit or loss in respect of 
operating leases (2017 - $90). 

From time to time the Company sublets unused space. Sublease payments of $1 were received 
during 2018 (2017 - $11).  

18. 

Related party transactions and balances: 

On February 19, 2018, $773 of the 2018 Notes were subscribed for by officers and directors of 
the Company. 

During 2018, 5,782,537 of warrants at exercise price of $0.08 were exercised by officers, directors 
and a company controlled by a director of the Company for a total proceeds of $463 and 1,693,308 
warrants at exercise price of $0.13 were exercised for total proceeds of $220.  

Transactions with key management personnel: 

The key management personnel of the Company are the members of the Company's executive 
management team and Board of Directors. 

The  remuneration  of  key  management  personnel  of  the  Company  during  the  years  ended 
December 31, 2018 and 2017 was as follows: 

Short-term employee benefits 
Share-based payments 

2018 

2017 

$ 

$ 

525  $ 
40 

565  $ 

534 
15 

549 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EQ INC. 
Notes to Consolidated Financial Statements 
(In thousands of Canadian dollars, except per share amounts) 
Years ended December 31, 2018 and 2017 

19. 

Consolidated statements of cash flows: 

The change in non-cash operating working capital comprises the following: 

Accounts receivable 
Other current assets 
Accounts payable and accrued liabilities 
Deferred revenue 

$ 

2018 

(101)  $ 
(27) 
(25) 
(66) 

2017 

(402) 
74 
(396) 
3 

$ 

(219)  $ 

(721) 

20. 

Subsequent events 

On January 1, 2019, the  Company amalgamated Cyberplex Ontario Holdings Inc. into EQ Inc. 
and  amalgamated  CX  Digital  Media  Inc.,  Cyberplex  Services  Inc.,  1887811  Ontario  Inc.  and 
Bootcamp Media Inc. into EQ Advertising Group Ltd.  

On January 9, 2019, the Company closed the second tranche of a private placement, 
resulting in the issuance of 276,924 common shares of the Company at a price of $0.65 
per common share, resulting in gross proceeds of $180.  

38