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Eurocell plc

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FY2017 Annual Report · Eurocell plc
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Manufacturer
Distributor
Recycler

EUROCELL PLC 
Annual Report and Accounts 2017

 
 
 
 
 
 
 
CONTENTS 

OVERVIEW

1 
2 

2017 Highlights
At a Glance

STRATEGIC REPORT

Chairman’s Statement

Chief Executive’s Review

4 
6  Market Overview
8 
12  Our Business Model
14  Business Model in Action – Manufacturer
16  Business Model in Action – Distributor
18  Business Model in Action – Recycler
20  Our Strategy
22  Divisional Reviews
26  Group Financial Review
30  Corporate Social Responsibility
34  Principal Risks and Uncertainties
38  Viability Statement

CORPORATE GOVERNANCE

40  Board of Directors
42  Chairman’s Introduction
43  Corporate Governance Statement
46  Nomination Committee
47  Audit and Risk Committee
50  Directors’ Remuneration Report
65  Directors’ Report
68  Statement of Directors’ Responsibilities

FINANCIAL STATEMENTS

Independent Auditors’ Report

69 
76  Consolidated Statement of Comprehensive Income
77  Consolidated Statement of Financial Position
78  Consolidated Cash Flow Statement
79  Consolidated Statement of Changes in Equity
80  Notes to the Financial Statements
103  Company Statement of Financial Position
104  Company Statement of Changes in Equity
105  Notes to the Company Financial Statements
110  Company Information

INTRODUCTION
We are a market leading,  
vertically integrated UK 
manufacturer, distributor and 
recycler of innovative window, door 
and roofline PVC building products.

Manufacturer

Read about our manufacturing activity  
on page 14

Distributor

Find out more about our distribution 
network on page 16

Recycler

Find out more about our recycling capability  
on page 18

OvERvIEw 

2017 Highlights

Revenue

Gross Margin

Adjusted EBITDA1

£224.9m

10%

51.0%

1%

(8% excluding acquisitions)

(2016: 52.0%)

£31.7m

1%

(2016: £31.3m)

Adjusted Profit Before Tax1

Profit Before Tax

Adjusted EPS1

£24.5m

1%

(2016: £24.3m)

£23.7m

0.7%

(2016: £23.8m)

20.4p

2%
(2016: 20.0p)

EPS

Total Dividends (per share)

Net Debt

19.6p

(2016: 19.6p)

9.0p

6%
(2016: 8.5p)

£14.5m

£5.8m
(2016: £20.3m)

PROGRESS WITH STRATEGIC PRIORITIES

•  Gaining market share – Organic sales growth of 6% for Profiles and 9% for Building Plastics.

•  Expanding the branch network – 190 branches, with 31 new sites in 2017.

•  Increasing use of recycled PVC in manufactured products – 17% in 2017 (2016: 14%).

•  Completed acquisition – Security Hardware in February 2017.

(1)  Adjusted measures are before non-underlying costs and the related tax effect. Adjusted profit measures are used by management to assess 

business performance and are provided here in addition to statutory measures to help describe the underlying results on the Group.

View the latest results online at  
investors.eurocell.co.uk

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OvERvIEw

At a Glance

We operate our business through two divisions that reflect the principal routes 
to market for our products: Profiles and Building Plastics.

PROFILES DIVISION
The Profiles division manufactures extruded rigid PVC 
profiles and foam PVC products. We make rigid and foam 
products using virgin PVC compound, the largest 
component of which is resin. Our rigid products also 
include recycled PVC compound, produced at our market 
leading recycling facility.

Rigid PVC profiles are sold to third-party fabricators, 
who produce windows, trims, cavity closer systems, patio 
doors and conservatories for their customers.

There are broadly four types of fabricator. Trade frame 
fabricators supply finished products to tradesmen or small 
retail outlets. New build fabricators supply and install the 
products they make for house builders. Commercial 
fabricators supply and install products used in applications 
such as office space and education facilities. Finally, retail 
fabricators make products for sale via their own retail 
operation, which may be a large national business, or a 
small company servicing the local community. Most of 
Eurocell’s customers are trade frame fabricators, although 
new build is becoming increasingly important.

Fabricators have production facilities which are customised to 
the window or door system they make. As a result, fabricators 
predominately buy profiles from a single supplier, which in turn 
creates a stable and loyal customer base.

Foam PVC products are used for roofline and are 
supplied to customers through our nationwide branch 
network in the Building Plastics division (see opposite).

As such, all of our manufacturing margin is recorded within 
the Profiles division, which therefore also benefits from 
expansion of the branch network.

The Profiles division also includes S&S Plastics and Vista; 
businesses acquired in 2015 and 2016 respectively. S&S 
supplies plastic injection moulding products and services 
for use in windows and certain other markets. Vista 
manufactures composite and PVC entrance doors, which 
are sold to third parties either direct or via the Building 
Plastics division.

OUR ROUTE TO MARKET

Our sales and distribution strategy is implemented through 
our cross functional sales and business development teams, 
which target the key decision makers in the supply chain. The 
key decision makers include fabricators, installers, 
developers, architects and local authorities. By influencing 
the influencers we earn the loyalty of our customers by 
helping them grow their businesses.

Third-party suppliers
35,000 tonnes3 of virgin compound consumed1  
plus 6,000 tonnes3 of other raw materials2

MANUFACTURING
Eurocell Profiles

44k tonnes3

of profile produced

RECYCLING
Merritt Plastics

8.3k tonnes3

of recycled compound consumed
(17% of profile raw material consumed)

DISTRIBUTION
Eurocell Building Plastics

14k tonnes3

of foam profile

2 EUROCELL PLC

Annual Report and Accounts 2017

Third-party suppliers – e.g. Rainwater · Sealants · Tools

Average number of employees in 2017

1,496
190  Branches

BUILDING PLASTICS DIVISION
The Building Plastics division distributes a range of 
Eurocell manufactured and branded foam PVC roofline 
products and Vista doors, as well as third-party 
manufactured ancillary products. These include 
sealants, tools and rainwater products, as well as 
windows fabricated by third parties using products 
manufactured by the Profiles division.

Distribution is through our national network of 190 
branches to installers, small and independent builders, 
house builders and nationwide maintenance 
companies. The branches also sell roofline products to 
independent wholesalers.

The Building Plastics division also includes Security 
Hardware, acquired in February 2017. Security 
Hardware is a supplier of locks and hardware, primarily 
to the Repair, Maintenance and Improvements  
(‘RMI’) market.

Owner managed
businesses and
contractors

Profile customers

350+ 
fabricators

30k tonnes3 of rigid profile

   See our Market Overview 

on page 6

(1)  Virgin Resin: stabiliser, titanium dioxide, impact modifier, filler.
(2)  Other raw materials: e.g. skin and rubber flex.
(3)  Tonnages shown are approximate based on 2017 volumes.
(4)  Repairs, Maintenance and Improvements. 

Where we operate

 Eurocell locations
 Head office, Alfreton
 New locations for 2017

Revenue total £224.9m

EBITDA total £31.7m

 Profiles 
 Building Plastics 

£94.2m
£130.7m

 Profiles 
 Building Plastics 

£23.1m
£8.6m

RMI4
Proportion of revenue  
in RMI market

> 80%

NEW BUILD
Proportion of revenue  
in new build 
housing market

> 10%

PUBLIC SECTOR
Proportion of revenue 
in public new build 
housing market

< 5%

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Investment Case

STRaTEgIC REPORT

Chairman’s Statement

Against a more challenging economic 
backdrop, we have reported robust 
financial results and delivered another 
consistent operational performance.

I am pleased to report we have made 
good progress with our strategic 
priorities in 2017 and that the business 
continues to outperform its markets.”

Bob Lawson 
Chairman

CLEAR STRATEGY:
Five clear strategic priorities
 Ÿ Target growth in market share
 Ÿ Expand our branch network
 Ÿ Increase the use of recycled materials
 Ÿ Develop innovative new products
 Ÿ Explore potential bolt-on acquisitions
We made good progress with all our strategic 
priorities during 2017.

  See Our Strategy on page 20

VERTICALLY INTEGRATED  
BUSINESS MODEL:
Recycling, manufacturing and own 
distribution network

We are a leading manufacturer of rigid and foam 
PVC profiles. Our recycling operation helps to 
lower material costs and improve production 
stability. Our branches are conveniently located, 
offering a wide range of products and providing 
excellent service to local customers and 
nationwide groups alike.

  See Our Business Model on page 12

SUSTAINABLE OPERATION:
In-house, closed loop  
recycling facility

We recycle both customer factory offcuts 
(‘post-industrial’ waste) and old windows (‘post-
consumer’ waste). The recycled material is used 
to generate brand new extruded plastic products.

  See Corporate Social Responsibility on page 30

LEADERSHIP:
Strong and experienced team

We have an effective Board and strong senior 
management team with the requisite and 
complementary skills, knowledge and experience 
to secure the future success of the business.

  See Board of Directors on page 40

4 EUROCELL PLC

Annual Report and Accounts 2017

Adjusted EPS

EPS

Total Dividends 
(per share)

20.4p

 2% (2016: 20.0p)

19.6p

 (2016: 19.6p)

9.0p 6% (2016: 8.5p)

Looking forward, we will continue to develop each of these 
areas. We expect the significant investments now made in 
our specifications teams and in expanding the branch 
network will deliver further gains in market share. In addition, 
in response to continued raw material cost inflation, we 
intend to place more emphasis on increasing the use of 
recycled materials in our manufacturing processes.

Governance
As a Board, we are committed to promoting the highest 
standards of corporate governance and ensuring effective 
communication with Shareholders. We continue to comply 
with the UK Corporate Governance Code as outlined in  
our Corporate Governance Statement on pages 43 to 45.

Dividends
We paid an interim dividend of 3.0 pence per share.  
The Board proposes a final dividend of 6.0 pence  
per share, resulting in total dividends for the year of  
9.0 pence, representing growth of 6%.

People
The good progress and robust financial results we reported 
in 2017 are a direct result of the hard work and dedication of 
our teams in every part of our business. On your behalf  
and on behalf of the Board, I offer our sincere thanks.

Bob Lawson 
Chairman
8 March 2018

Financial and Operating Performance
Our sales growth was good at +10% (+8% excluding 
acquisitions), with market share gains across the business. 
Profitability was solid, having been impacted by a subdued 
RMI market, especially in the second half, and higher raw 
material cost inflation.

As a result, we reported adjusted profit before tax of 
£24.5 million, up 1% on last year. Reported profit before  
tax of £23.7 million is down 0.7% on last year.

Cash conversion remains solid, with underlying operating 
cash flow of £28.8 million (2016: £32.2 million) driving a 
reduction in net debt to £14.5 million (31 December 2016: 
£20.3 million). We have a strong balance sheet which 
provides flexibility and options for the future.

In February 2017, we completed the acquisition of Security 
Hardware Limited, a supplier of locks and hardware primarily 
to the RMI market, with annual sales of approximately  
£3 million. The integration is now substantially complete.

Strategy
In January 2018, building on the work done in 2017, we 
conducted a review of the Company’s strategy and the 
fundamental elements of our markets and activities. At the 
conclusion of this process, we reaffirmed that our overall 
objective remains to deliver sustainable growth in 
Shareholder value by increasing sales and profits at above 
our market level growth rates.

We have five clear strategic priorities to help us achieve our 
overall objective:
•  Target growth in market share.
•  Expand our branch network.
• 
•  Develop innovative new products.
•  Explore potential bolt-on acquisitions.

Increase the use of recycled materials.

We made good progress with each of these priorities 
during 2017, with the key aspects of our performance 
described in the Chief Executive’s Review and in Our 
Strategy.

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STRaTEgIC REPORT

Market Overview

The level of UK economic activity, in particular the state of the repair, 
maintenance and improvement (‘RMI’) and new build housing markets,  
are important drivers of our performance.

Eurocell Revenue by Market (%)
Further commentary on these markets is set out 
opposite. Whilst private home improvement and, 
increasingly, new build housing are the most 
important market segments for Eurocell, social 
housing improvement and public new build are 
also covered.

Markets For Eurocell Products
On average, markets for the product groups 
specific to Eurocell are also currently expected 
to be broadly flat over the next two years.

Roofline (Tonnes 000s)

2019 

2018 

2017 

2016 

2015 

Window Profile (Tonnes 000s)

2019 

2018 

2017 

2016 

2015 

Source: D&G Consulting September 2017

77.3

75.3

73.8

72.4

74.6

247

245

243

241

229

 RMI  
 New Build  
 Public Sector (RMI & New Build)  

> 80%
> 10%
< 5%

External Market Drivers

Potential Impact 
on Eurocell

Driver

GDP

Description

UK GDP has slowed and is currently forecast to grow by 1.5% in 2018 (2017: 1.8%).

Consumer confidence

Negative sentiment, with a backdrop of rising inflation and economic uncertainty.

Interest rates

Construction

First increase to UK interest rates in 10 years in November 2017, with further  
increases expected in 2018.

Housing construction activity remains below pre-recession peak, but is forecast to rise 
by 3% in 2018 and 2% in 2019.

Private housing starts are forecast to increase by 2% in 2018 and 2% in 2019.

Housing market

Private housing RMI(1) market CAGR(2) forecast 2016-2019 is broadly flat.

(1)  RMI is Repair, Maintenance and Improvement market.
(2)  CAGR is Compound Annual Growth Rate.

Sources: CPA: Construction Industry Forecasts 2016-19 (published Autumn 2017)

Oxford Economic Data (via FactSet) (published in February 2018)

Key to potential impact on demand 

for Eurocell products:

  Positive

  Neutral

  Negative

6 EUROCELL PLC

Annual Report and Accounts 2017

Despite a subdued RMI market and the prevailing economic 
uncertainty, we are confident that our strategic initiatives (described  
in Our Strategy on pages 20 and 21), including increasing market 
share, continued expansion of the branch network and further 
expanding our use of recycled material, will deliver above our  
market level growth rates for Eurocell.

Private New Build Housing
New build growth has been strong in recent 
years and the large house builders continue to 
report good performance.
 Ÿ Macro-economic environment – uncertainty 
suggests affordability will likely remain a key 
issue.

 Ÿ Help to Buy scheme – continues to support 

demand.

 Ÿ Housing shortage – on-going positive 

government intervention remains a possibility.

Social Housing Improvement
 Ÿ Decent Homes Programme and the Energy 
Company Obligation (‘ECO’) scheme both 
ended in 2017 – under these schemes the 
support typically came in the form of heating 
packages, insulation and energy efficient 
windows.

Eurocell Markets and Drivers

Private Home Improvement (‘RMI’)
The RMI market is subdued, reflecting  
(inter alia): political uncertainty, the unknown 
impact of Brexit, the potential for further 
increases in interest rates and the relatively 
weak growth in real wages.
 Ÿ Demand is influenced by the state of the 
economy – as spend is often significant, 
the state of the economy and the resulting 
impact on the housing market and consumer 
confidence influence demand.

 Ÿ Housing market – if the housing market is 

weak, home owners may choose to improve 
or extend their existing property rather than 
move house, which can be positive for Eurocell.
 Ÿ Retirement housing – planned improvements 
to retirement housing and increased availability 
of funds following changes to pension scheme 
rules may provide support to the RMI market 
in the future.

Public New Build Housing
This sector represents a very small proportion of 
the UK housing market, as government policies 
are targeted towards increasing private sector 
affordable housing rather than public sector 
social housing.
 Ÿ Right to Buy scheme – enables council and 
housing association tenants to buy their 
homes at a discount, therefore a reduction in 
public sector housing stock is expected as 
result of the scheme.

 Ÿ Rent caps – may reduce the financing 

available for new development.

 Ÿ Rental property development – housing 

associations have relied on market sales to 
raise capital, weaker house price growth and 
few transactions will likely hamper this.

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STRaTEgIC REPORT

Chief Executive’s Review

Market Context
I am pleased to report a strong performance for the Group. 
The Repair, Maintenance and Improvement (‘RMI') market 
has been subdued during 2017, particularly during the 
second half, reflecting low consumer confidence. We have 
experienced an almost perfect storm of macro factors, 
including increasing political and economic risk, the first 
interest rate rise in ten years, worsening house price data, 
low real wage growth and a weak pound driving material 
cost inflation.

Against this more challenging backdrop, we have made 
excellent progress with our strategic priorities, continued to 
invest significantly in the growth of our business and made 
further gains in market share.

Operational Performance
Health and safety
The safety and well-being of our employees and 
contractors is our first operational priority. We continue  
to maintain good health and safety performance.  
We recorded one major injury in 2017 (cut to an employee’s 
hand) under the Reporting of Injuries, Diseases and 
Dangerous Occurrences Regulations 2013 (‘RIDDOR’).

We noted in our 2017 Half-Year Report that the Health and 
Safety Executive (‘HSE’) intended to take action against the 
Company, following a minor accident to an employee in 
August 2016. The matter has now been concluded, 
resulting in a fine of £68,000 under the Health and Safety 
at Work Act.

Financial Performance
We have reported robust financial results for 2017 and 
delivered higher revenues and profits.

Overall, sales growth was good at 8% (excluding 
acquisitions). Growth was driven by our specifications 
teams, which have continued to be successful in 
generating demand for our products with architects and 
planning authorities in the private new build sector, and by 
the continued expansion of our branch network.

Further details of our safety performance are included in 
Corporate and Social Responsibility.

Production
We delivered another consistent production performance 
in 2017. We manufactured approximately 44.4k tonnes of 
rigid and foam PVC profiles at our primary extrusion 
facilities, up from 40.9k tonnes in 2016, an increase of 9%.

Profitability was solid, having been impacted by  
the weaker second-half markets and increasing  
cost inflation we have seen for resin, other 
raw materials and traded goods. We are  
implementing selling price increases to  
mitigate pricing pressure where possible,  
but the market does lag supplier price  
increases, so there is a delay in capturing  
the benefit. We continue to manage our  
underlying operating costs tightly, whilst 
progressing further our strategic priorities 
and investing in business expansion.

As a result, adjusted profit before tax was  
£24.5 million (2016: £24.3 million) and  
reported profit before tax was £23.7 million  
(2016: £23.8 million). Further information  
on financial performance is provided in 
the Divisional and Group Financial Reviews.

We believe that our proven 
strategy and capabilities  
will enable Eurocell to deliver  
value to our customers  
and Shareholders.”

Mark Kelly
Chief Executive Officer

8 EUROCELL PLC

Annual Report and Accounts 2017

Scrap Levels(1)

15

10

5

0

2013

2014

2015

2016

2017

(1)  Scrap = 100% – (good product produced/consumption)

Overall Equipment Effectiveness (‘OEE’)(2)

71%

76%

67%

82%

77%

100

80

60

40

20

0

2013

2014

2015

2016

2017

(2)  OEE is a measure which takes into account machine availability, performance 

and yield 

Planned initiatives aimed at mitigating raw material cost 
inflation lead to increased scrap and lower OEE levels. 
These include increased trials of alternative materials, 
including resin from potential new suppliers and other 
materials used in the extrusion process (e.g. compound 
stabilisers), as well as tests of new technologies  
(e.g. tooling) to support increasing the use of recycled 
material in the extrusion process.

Recycling
In 2017 we used 8.3k tonnes of recycled compound 
alongside virgin resin in the manufacture of many of our  
rigid PVC products in our primary extrusion processes.  
This represents 17% of material consumption, up from  
14% in 2016, an increase of approximately 2k tonnes.

Recycled Material Usage as a % of Consumption

17%

14%

9%

6%

4%

20

15

10

5

0

2013

2014

2015

2016

2017

Our efforts to secure increased supplies of in-feed stock for 
the recycling plant are proving successful, with collections 
up 15% in 2017. Initiatives include back-hauling material from 
our fabricator, installer and branch networks.

Information on our recent investments in recycling and 
objective to increase further the use of recycled materials is 
described in Strategic Priorities below.

Warehouse logistics
We reported last year that, following a period of outsourcing, 
the operation of our main warehouse facility was brought 
back in-house with effect from February 2017.

We have worked to understand how the arrangements 
could be better structured to deliver a more efficient 
operation and improved customer service levels. We have 
made good progress, with on-time in-full deliveries 
increasing to 96%, compared to 91% in 2016. Initiatives 
include shorter production run times and revised warehouse 
shift patterns, with picking and relationship teams assigned 
to specific key accounts.

Whilst we have incurred some incremental cost as a result 
of these changes, we believe that the primary benefit of 
improved customer service has been a critical factor in 
maintaining the loyalty of our existing customer base and  
in supporting the winning of new accounts.

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STRaTEgIC REPORT

Chief Executive’s Review continued

Strategic Priorities
As described in Our Strategy on page 20, our overall objective 
is to deliver sustainable growth in Shareholder value by 
increasing sales and profits at above our market level  
growth rates.

We have five clear strategic priorities to help us achieve our 
overall objective. We are making good progress with all of 
our strategic priorities, with the key aspects detailed below.

Target growth in market share
Our aim is to increase our share of the PVC profiles market 
to utilise the spare manufacturing capacity in our extrusion 
facilities. The effect of this is such that, whilst new volume 
could be dilutive to gross margin in the short term, the net 
margin on these sales should be attractive.

In order to deliver the incremental volume, we have been 
targeting the new build, commercial and public sectors,  
as well as a number of larger trade fabricators. In doing so,  
we emphasise why Eurocell is different: we have a strong single 
brand, good customer service and a leading recycling 
capability, all of which are attractive to customers. In addition, 
expanding the branch network pulls through demand for our 
manufactured products, thereby exploiting the spare capacity.

After a slow start in the first half of 2017, we have made 
good progress winning accounts since the summer. Sales 
have started to come through from customers who have 
recently moved onto our product systems, with more new 
accounts contracted for 2018.

Expand our branch network
Expanding the branch network secures sales growth and 
delivers good returns in the medium term, as new branches 
begin to mature. It also provides an increasing opportunity 
for sales of windows and other high-value products through 
the branch network, and (as noted above) pulls through 
demand for our manufactured products.

I am very pleased to report that we opened 31 branches in 
2017, which is a record number of new sites introduced by 
Eurocell in a 12-month period (2016: 18 new branches). 
This represents a significant investment in the expansion  
of our business, taking the total estate to 190 branches at 
the year end. We also launched a new and improved 
branch format with more products on display, and added 
new product lines to the range, to help meet our objective 
of becoming a one-stop shop for customers.

The cost of investing in new branches does create 
downward pressure on profitability in the near term as the 
new sites work towards a break-even position. Historically 
it has taken more than two years for a new branch to reach 
a break-even run-rate. We have been running trials to 
reduce start-up costs and shorten the time to break-even 

for the branches opened in 2017, with initiatives based on 
more focused direct marketing campaigns and sharing 
resources with established sites in the same region. The 
trials have gone well and there have been some key 
learnings. There is more work to do in this area, particularly 
with respect to the branches opened in 2016, but we are 
confident that, in future, new branches should reach a 
break-even run-rate before their two-year anniversary.

Our intention remains to develop an estate of approximately 
250 branches in the medium term. Subject to the success of 
the current programme, consideration of the sites available, 
potential branch maturity and sales saturation rates, we 
continue to believe that an estate of around 350 sites is a 
realistic long-term aspiration for Eurocell.

However, in order to allow the team to consolidate the 
existing estate, complete the work on reducing break-even 
times and maximise the sales of high value items through 
the whole branch network, we have revised down our short 
term target for new sites and plan to open up to 15 
branches in 2018.

Increase the use of recycled materials
The work to increase the use of recycled materials in our 
primary extrusion manufacturing processes is becoming 
even more important in the face of continued raw material 
cost inflation, particularly for PVC resin.

Average resin prices increased by 13% in 2017 and by 
approximately £150 per tonne over the last two years, 
driven by a combination of currency movements (largely 
weak Sterling) and underlying commodity price changes 
(rising oil and ethylene). This has resulted in a widening gap 
between the cost of virgin PVC compound and our 
recycled compound, making the case for further 
investment in recycling more compelling.

During the course of 2016 and 2017 we invested 
approximately £1.8 million in a project to increase our 
recycling capacity, which has boosted usage in primary 
extrusion from 9% (4.1k tonnes) of material consumption  
in 2015 to 17% (8.3k tonnes) in 2017.

Looking forward, we intend to invest to expand again  
our recycling capacity. As a result, we expect usage in 
primary extrusion to increase to around 20% in 2018 
(approximately 10k tonnes), driving a substantial saving 
compared to the cost of using virgin material.

Beyond that we will continue to evaluate opportunities to 
increase further our recycling capacity in the years ahead.

10 EUROCELL PLC

Annual Report and Accounts 2017

Develop innovative new products
We are committed to maintaining market 
leadership by offering the very latest in product 
improvement, both through development of 
existing products and the introduction of new 
ones. Some of the products launched during 
2017 include:

• 

InSite window solution 
A window solution which includes a special 
hinge for off-site construction applications, 
which allows timber frame and modular  
home manufacturers to install fully glazed 
windows into wall panels in the factory 
production process.

•  StudioGlide bi-fold door 

A new alluminium bi-fold door with improved 
opening and closing mechanism which 
complements our existing product designs 
and is now in production with several of our 
trade frame fabricators.

•  SlateSkin 

A new sheet tile roof system designed to save 
installation time when fitted in conjunction 
with our Equinox products.

•  Modus and Skypod continued improvement 
Range extension for these excellent products.

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Explore potential bolt-on acquisitions 
In February 2017, we completed the acquisition of 
Security Hardware, a supplier of locks and hardware 
primarily to the RMI market. Annual sales at acquisition 
were approximately £3 million.

The integration of Security Hardware is now substantially 
complete. The extensive product range (over 3,000 stock 
keeping units (‘SKUs'), covering the major hardware brands 
and an own label offering, Schlosser Technik) is now 
available through our branch network, supporting our 
objective to be a one-stop shop for anything window related 
for our customers. This also allows us to better engage with 
facilities management companies and other large 
maintenance contractors.

We are developing a range of hardware to complement our 
window profile. This will enable our fabricator customers to 
offer a fully certified common specification of window 
(including hardware), giving Eurocell the opportunity to 
target a greater share of the new build market and grow 
sales of windows through branches. We expect the 
hardware range to be available later in 2018.

We will continue to assess and consider bolt-on acquisition 
opportunities in the markets in which we operate. Our 
focus is principally on businesses that add value through 
range extension, operational efficiencies or added value 
products, or to satisfy a make-or-buy decision.

Outlook
We have made excellent progress with our strategic 
priorities in 2017, continued to invest significantly in the 
growth of our business and made further gains in  
market share.

Profit was impacted by raw material cost inflation and a 
subdued RMI market, especially in the second half. 
However, the benefits of our differentiated business model 
are becoming increasingly evident. I expect the significant 
investments we are making in the Group to deliver further 
gains in market share and allow Eurocell to take more 
control of material costs in the future.

Looking ahead, our focus for 2018 will be on optimising our 
existing branch network and expanding further our 
recycling capability. Whilst our markets remain challenging 
and raw material price inflation continues, we are in a 
strong financial position and sales in the first two months 
are in line with our expectations.

In summary, we believe that our proven strategy and 
capabilities will enable Eurocell to deliver value to our 
customers and Shareholders throughout 2018 and beyond.

Mark Kelly
Chief Executive Officer
8 March 2018

 
 
 
STRaTEgIC REPORT

Our Business Model

WHAT WE DO

HOW WE CREATE VALUE

WE MANUFACTURE
We are a leading manufacturer of rigid and foam PVC profiles, 
composite and PVC entrance doors for the window and building home 
improvement sectors. Our manufacturing process uses raw materials 
including PVC resin and our own produced recycled material.

44.4k tonnes

produced in 2017

   See Business Model in Action  

on page 14 

WE DISTRIBUTE
The Profiles division supplies our manufactured profile to a network 
of fabricators, who in turn supply end products to installers, retail 
outlets and house builders.

The Building Plastics division sells, through its network of branches, 
our manufactured foam products and entrance doors, along with a 
range of third-party related products, as well as windows fabricated 
by third parties using products manufactured by the Profiles 
division. Customers are mainly installers, small builders, roofing 
contractors and independent stockists.

> 350,000 products

delivered in 2017

   See Business Model in Action  

on page 16 

WE RECYCLE
We recycle both customer factory offcuts (‘post-industrial’ waste) 
and old windows that have been replaced with new (‘post-consumer’ 
waste). The recycled material is used to generate  
brand new extruded plastic products.

>  1 million old windows

recycled in 2017

   See Business Model in Action  

on page 18 

Vertically integrated model
The coordination of our procurement, manufacturing 
and distribution processes enables us to capture margin 
throughout all stages of our value chain.

Our recycling activities help lower material costs and improve 
production stability.

Scale
We operate well-invested and modern extrusion facilities, with 
spare manufacturing capacity that can be exploited with little 
incremental cost.

We are the UK’s largest window recycling operator.

Our extensive branch network is a driver of sales growth and 
market share. It also helps improve manufacturing efficiency, 
with pull-through demand driving higher factory utilisation.

Innovative products
We are committed to a strategy of continually developing new 
and existing products.

We support the use of Building Information Modelling (‘BIM’) 
software, giving architects and contractors access to a library 
of Eurocell products, making it easier to specify them.

Brand
We have a strong brand image and our marketing activities 
seek to maximise our brand awareness.

People and culture
Our experienced management team have a proven track 
record of achieving profitable growth.

Our corporate culture is one of openness, trust, encouragement 
and clarity of purpose. We train and empower our people to 
help our customers grow their businesses.

Local footprint
Our branches are conveniently located and have readily 
available inventory, thereby providing excellent service to local 
customers and national groups alike.

We also strive to help our customers through the provision of 
technical, business development and marketing support services.

   See our Chief Executive’s Review  

on page 8 

12 EUROCELL PLC

Annual Report and Accounts 2017

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OUTPUTS

KEY BENEFICIARIES

SHAREHOLDERS
Our overall strategic objective is to deliver sustainable 
growth in Shareholder value.

FABRICATORS
Through high-quality products and a strong focus on 
customer service, we have developed a very loyal 
customer base.

SMALL BUILDERS AND INSTALLERS 
The independent sole traders that visit our branches 
benefit from the one-stop shop offering we provide.

HOME BUILDERS
Home builders appreciate the quality of our products 
and benefit from Eurocell coordinating our fabricators’ 
offering to meet their requirements.

INSTALLERS
We aim to make our products as easy as possible 
to work with, which is very attractive to our direct or 
indirect installer base.

EMPLOYEES
We work hard to train and develop our people, and 
provide rewards commensurate with our goal to be an 
employer of choice.

   See Corporate Social Responsibility  

on page 30

Sales growth
Our initiatives to support sales and deliver high levels 
of customer service differentiate Eurocell from our 
competitors. We expect this to drive good sales growth.

8% sales growth (excluding 
acquisitions)

Solid profitability
Utilisation of our spare manufacturing capacity can 
drive profit growth.

Expanding the branch network, whilst dilutive until new 
branches become established, should deliver strong 
medium-term returns.

Increased use of recycled materials can help mitigate 
raw material pricing pressure.

£23.7 million profit before tax

Good cash generation
Our operating cash flow conversion is good, particularly 
in the Building Plastics division, where a high proportion 
of customers pay at point of sale or shortly thereafter.

£23.7 million net cash 
generated from operating activities

Good return on sales
Our strong brand, well-invested facilities and capital-
light branch expansion programme ensure a good 
return on sales.

14% return on sales(1)

(1)  Return on sales is Adjusted EBITDA/revenue.

   See Group Financial Review  

on page 26 

 
 
 
STRaTEgIC REPORT 
BUSINESS mODEL IN aCTION

Manufacturer

Optimise the 

manufacturing

process

We manufacture both rigid and foam PVC profiles at our purpose-built extrusion 
facilities in Alfreton, which comprise three separate manufacturing sites with a 
combined footprint of 140,000 square feet.

Today we operate with 49 active extrusion machines. Recent production volumes 
have averaged over 40k tonnes per annum and we believe that production of at least 
50k tonnes per annum can be achieved with limited additional capital investment or 
incremental labour costs.

Across our various sites around the Group we are working to standardise processes 
and share best practice wherever possible. This, together with judicious capital 
investment, on-going work on lean manufacturing techniques and continuous 
improvement driven by our Kaizen team, supports the delivery of on-going 
manufacturing efficiencies.

By increasing market share of PVC rigid and foam profiles we can utilise the spare 
manufacturing capacity and drive profit growth. The expansion of our branch network 
remains an ideal platform to promote our manufactured products as well as creating 
pull through demand for both rigid and foam products.

14 EUROCELL PLC

Annual Report and Accounts 2017

 
MIXING PLANT

MANUFACTURING

PVC resin

Other raw material
(e.g. stabiliser,  
titanium dioxide)

Recycled post-consumer 
pellets (see Recycler)

Foam and rigid 
compound

Raw material – skin

White rigid profile 
finished goods

Post industrial  
waste (see Recycler)

White foam profile 
finished goods 

SECONDARY
OPERATIONS

Manufacture –  
conservatory roof, 
patio doors

Woodgrain – rigid 
and foam profile

Eurocell Profiles  
stock

Building Plastics 
stock

The chart above illustrates our principal manufacturing process.

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STRaTEgIC REPORT 
BUSINESS mODEL IN aCTION

Distributor

Leverage our nationwide 

distribution

network

Eurocell Profiles supplies manufactured profile direct to fabricators, who in turn 
supply end products to installers, retail outlets and house builders.

Eurocell Building Plastics sells through its nationwide network of 190 branches.  
Each branch offers a wide range of Eurocell manufactured foam PVC products,  
Vista doors and windows which have been fabricated by third parties using products 
made by the Profiles division. The branches also sell a wide range of third-party 
products, such as sealants, tools and rainwater products. The main customers  
are installers, small builders, roofing contractors and independent stockists.

Overall, our aim is to provide a one-stop shop for builders and installers which,  
together with excellent customer service will drive increased customer spend and 
expand our market share.

16 EUROCELL PLC

Annual Report and Accounts 2017

 
Manufactured products 
(profile, conservatory roofs  
and patio doors)

Third-party traded goods
(e.g. sealants, rainwater, 
aluminium, steel)

Central warehouse

Building Plastics  
Branch network
(190 locations)

Trade

Fabricators

Repairs, Maintenance 
and Improvements 
(‘RMI')

New Build

Public Sector  
(RMI & New Build)

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STRaTEgIC REPORT 
BUSINESS mODEL IN aCTION

Recycler

Increase the use of

recycled

materials

We recycle both old windows (‘post-consumer’ waste) and customer factory offcuts 
(‘post-industrial’ waste) at our 75k square foot recycling and extrusion facility in Ilkeston.

Post-consumer and post-industrial waste is collected from a variety of our customers 
and other providers. In general, around two-thirds of the input feedstock for recycling 
is post-consumer and one-third is post-industrial waste.

The Ilkeston plant produces recycled PVC compound in pellet form from this waste, 
for use in our other manufacturing processes. This provides a substantial saving in 
cost compared to virgin resin compound and therefore helps to mitigate raw material 
price increases. Using recycled material also enhances product stability and lowers 
the carbon footprint of our manufactured goods.

When we develop new products, we look to include as much recycled content as 
possible. For example, most Modus and Eurologik systems comprise on average 
45% recycled materials. In addition, the continued expansion in the use of recycled 
material remains attractive to the new build market.

The chart opposite illustrates our recycling process. 

18 EUROCELL PLC

Annual Report and Accounts 2017

 
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Collection of old 
windows (‘post-
consumer’ waste)

New windows and  
doors are installed

Recycling process

PVC products are 
fabricated into new 
windows and doors

Used in the  
manufacture of  
new PVC products

External collection  
of factory offcuts 
(‘post-industrial’ waste)

Collection of  
factory offcuts  
(‘post-industrial’ waste)

Shred

Metal separation

Granulate

Colour sort

Wash

Micronise or  
Pelletise

In 2017 we produced approximately 13.2k tonnes of 
recycled PVC compound for use in our extrusion 
processes. Of the recycled compound produced, 
8.3k tonnes (being almost exclusively derived from 
post-consumer waste) was used alongside virgin resin 
in the manufacture of many of our rigid PVC products in 
our primary extrusion processes. This represents 17% 
of material consumption, up from 14% in 2016.

Most of the remaining 4.9k tonnes of recycled PVC 
compound produced (being almost exclusively derived 
from post-industrial waste) was used in products which 

are manufactured at the Ilkeston plant from 100% 
recycled material, including thermal inserts and cavity 
closer systems.

As described in the Chief Executive’s Review, we plan to 
invest to increase further our recycling production capability. 
These investments are comprised of new equipment at the 
Ilkeston recycling plant to remove bottlenecks and increase 
efficiencies, as well as tooling and other extrusion equipment 
required to make the rigid profile. As a result, we expect 
recycled material usage to increase to around 20% in 2018.

 
 
 
STRaTEgIC REPORT

Our Strategy

Our overall objective is to deliver sustainable growth in Shareholder value by 
increasing sales and profits at above our market level growth rates through 
leadership in products, operations, sales, marketing and distribution.

STRATEGIC PRIORITIES

PROGRESS IN 2017

TARGET GROWTH IN MARKET SHARE
Increase market share of PVC rigid and foam 
profiles to utilise spare manufacturing capacity.

•  Organic sales growth of 8%.
•  Specifications team successful in generating demand for  
our products, particularly in the private new build sector.

•  Sales now started from customers moved on to our systems in H2, 

with more new accounts contracted for 2018.

EXPAND OUR BRANCH NETWORK
Investment in new branches to drive sales  
and medium-term profit growth.

•  31 new branches opened.
•  New and improved branch format, with more products on display.
•  Significant investment in supporting infrastructure and management teams.
•  Growth in sales of windows through branches.

DEVELOP INNOVATIVE 
NEW PRODUCTS
Maintain market leadership by offering  
the latest in product innovation.

•  StudioGlide bi-fold door, aluminium bi-fold door.
•  InSite construction hinge.
•  Slateskin.
•  Modus and Skypod continuous development.

INCREASE THE USE OF  
RECYCLED PRODUCTS
Increased use of recycled material will help to 
mitigate raw material pricing pressure, enhance 
product stability and reduces the carbon footprint 
of our manufactured goods.

•  Increased use of recycled material to 17% (2016: 14%).
•  Waste collections increased by 15%.

EXPLORE POTENTIAL  
BOLT-ON ACQUISITIONS
Consider acquisition opportunities  
when they arise.

•  Integration of Security Hardware now substantially complete 

(acquired in February 2017).

•  Several bolt-on opportunities reviewed and developing pipeline.

20 EUROCELL PLC

Annual Report and Accounts 2017

 
PROGRESS IN 2017

We intend to leverage the Eurocell brand, and the advantages that our vertically 
integrated business model with local distribution offers over our competitors,  
in order to grow our market share. We have five key strategic priorities:

14%  Profiles
20% Building Plastics

estimated market shares

£7.0m

growth in revenue from new 
branches opened in 2016/17

13

new product ranges launched

20.5k

tonnes processed in the 
recycling plant

FOCUS IN 2018

•  Continue to build and exploit prospect pipeline.
•  Seamless new account on-boarding process.

•  Expect approximately 15 new branches in 2018.
•  Consolidate existing estate:

 – Implement measures to reduce time to break-even  

for new branches.

 – Maximise sales of value added products.

•  Further development of complementary  

product offerings.

•  Further investment to deliver step change in  

use of recycled material to > 20%.

2,000

Security Hardware product codes introduced 
into the Building Plastics branch network

•  Continue to develop acquisition pipeline and consider 

acquisition opportunities that arise.

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STRaTEgIC REPORT

Divisional Reviews

Profiles

The Profiles division manufactures extruded rigid and foam PVC profiles.  
We make rigid and foam products using virgin PVC compound, the largest 
component of which is resin. Our rigid products also include recycled PVC 
compound, produced at our market-leading recycling facility.

Rigid PVC profiles are sold to third-party fabricators, who produce windows, trims, cavity closer systems, patio doors 
and conservatories for installers, retail outlets and house builders. Foam products are used for roofline and are supplied 
to customers through our nationwide branch network in the Building Plastics division.

As such, all of our manufacturing margin is recorded within the Profiles division, which therefore also benefits from 
expansion of the branch network.

The Profiles division also includes Vista Panels and S&S Plastics.

Revenue
Profiles third-party revenue was up 8% in 2017 to  
£94.2 million (2016: £87.4 million), which includes an 
like-for-like sales increase of 6%. The remaining growth was 
driven by the acquisition of Vista Panels in March 2016.

We have continued to gain share, despite the RMI market (the 
most significant external driver of our performance) remaining 
subdued in 2017, particularly during the second half.

We have been pleased to see continued good growth in the 
private new build sector, where sales were up more than 
15% in 2017. We believe we are now the largest supplier of 
window profile to this market. Our dedicated specifications 
teams have been successful in generating demand, well 
supported by our ability to supply a comprehensive product 
range through the new build fabricator network. As well as 
windows, this includes composite doors, PVC and 
aluminium bi-fold doors and the only sixty-minute fire rated 
cavity closure system. Further, our InSite construction hinge 
allows timber frame and modular home manufacturers to 
install fully glazed windows into wall panels in the factory for 
off-site construction.

Our new build forums have been successful, bringing 
fabricators together with Eurocell and the house builders. 
The objective is to agree consistent specifications, quality 
and prices across the fabricator network. This allows new 
build buyers to source consistent products from a wide 
supplier base, mitigating their delivery risk.

Our larger trade fabricators also performed well in 2017, 
taking a greater share of the available volume mix, albeit 
with lower growth rates in the second half. Generally, the 
larger trade fabricators have been increasing their capacity, 
by extending or adding factory units and investing in new 
plant and machinery. As such, they are benefiting from 
economies of scale and automation, which is allowing 
them to grow share at the expense of smaller fabricators.

Importantly, we also continue to build our prospect pipeline. 
In the fourth quarter, sales started to come through from 
customers who have recently moved on to our product 
systems, with more new accounts contracted for 2018.

Finally, Vista Panels continues to perform very well,  
with 39% of doors sales now channelled through our 
branch network.

Adjusted EBITDA
Adjusted EBITDA was £23.1 million (2016: £22.7 million),  
an increase of 2%.

Gross margin and return on sales in the Profiles division 
are lower in 2017, largely as a result of increasing raw 
material price pressure, particularly for resin. We have 
been implementing selling price increases to mitigate this 
where possible, but the market does lag supplier price 
rises. Further information in relation to the impact of 
increasing raw material prices is included in the Group 
Financial Review.

22 EUROCELL PLC

Annual Report and Accounts 2017

Profiles

  Third-party Revenue

    Like-for-like / Organic
    Vista Panels(1)

  Inter-segmental Revenue

  Total Revenue

  Adjusted EBITDA
(1)  Acquired March 2016

2017
£m

94.2

84.5
9.7

45.4

139.6

23.1

2016
£m

87.4

80.0
7.4

39.8

127.2

22.7

Change
%

8%

6%
31%

14%

10%

2%

In addition, margins have been impacted by a shift in sales 
mix towards larger fabricators at the expense of smaller 
customers as described above.

The increase in adjusted EBITDA is therefore primarily a 
function of sales growth.

Ian Kemp
Profiles Sales Director

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STRaTEgIC REPORT

Divisional Reviews continued

Building Plastics

Building Plastics distributes a range of Eurocell manufactured and branded PVC 
foam roofline products and Vista doors, as well as third-party manufactured 
ancillary products. These include windows made by our fabricator customers 
using products manufactured by Profiles, sealants, tools and rainwater products.

Distribution is through our national network of 190 branches to installers, small and independent builders, house builders and 
nationwide maintenance companies. The branches also sell roofline products to independent wholesalers.

The Building Plastics division includes Security Hardware, acquired in February 2017. Security Hardware is a supplier of 
locks and hardware, primarily to the RMI market.

Revenue
Building Plastics revenue was up 11% to £130.7m  
(2016: £117.5m), which includes an increase in like-for-like 
sales of 3%, as well as the impact of branch openings  
and the acquisition of Security Hardware.

Like-for-like sales includes growth from branches opened  
in 2015 and prior, as the more recent sites from that vintage 
begin to mature. Growth was bolstered by increased sales of 
windows, Skypod and Equinox through the branch network, 
which were £15.6 million in 2017, compared to £13.3 million 
last year. We have implemented window configuration 
software across the network, using common pricing and 
specifications for windows supplied to all Eurocell branches. 
This is proving successful and we will develop the software 
to incorporate products such as Skypod and doors.

Like-for-like growth also includes some benefit from an 
initiative to improve our proposition as a one-stop shop for 
customers, via the roll-out of an additional 500 product lines 
in 2016. In addition, the acquisition of Vista Panels has 
supported growth in the sales of doors through the branches, 
which reached £6.6 million in 2017 (2016: £5.5 million).

In terms of new branches, we opened 31 in 2017, compared 
to 18 in 2016. We now have a total of 190 branches 
providing national coverage across the UK, which offers  
a significant competitive advantage. Branches opened in 
2016/17 added £7.0 million to sales in 2017.

Security Hardware was acquired in February 2017 for 
consideration (net of cash acquired) of £1.3 million. Sales for 
the period of £2.5 million were in line with our expectations. 
As described in the Chief Executive’s Review, the integration 
is now substantially complete and we look forward to the 
introduction of our own range of hardware later in 2018.

Adjusted EBITDA
Adjusted EBITDA for 2017 was £8.6 million  
(2016: £8.8 million), a decrease of 3%.

We maintained our gross margin in 2017. Although we 
continue to experience cost inflation, a good proportion of 
this has been mitigated with selling price increases 
implemented through the year.

Higher overheads in Building Plastics includes significant 
investment to accelerate the pace of expansion of our 
branch network described above. New branches are a key 
driver of future sales and profit growth, but they do create 
downward pressure on profitability in the short term due to 
investment in central infrastructure and in our teams at 
new sites. We estimate that investment in 18 new branches 
in 2016 and 31 in 2017 has together created a drag on 
EBITDA of approximately £2 million in 2017, compared to a 
drag of approximately £1 million in 2016.

Further information in relation to the impact of cost inflation and 
new branches is included in the Group Financial Review.

The reduction in adjusted EBITDA and return on sales is 
therefore a function of the significant investments made in 
accelerating the branch roll-out in 2017.

We are making progress with initiatives to support new 
branches reaching profitability sooner, which now include a 
more comprehensive and sustained marketing campaign 
and sharing resources with established sites in the same 
region. Whilst there is more work to do in this area, we  
are confident that, in future, new branches should reach a 
break-even run-rate before their two-year anniversary and 
be mature in 4-5 years.

24 EUROCELL PLC

Annual Report and Accounts 2017

Building Plastics

Third-party Revenue

  Organic
  Security Hardware(1)

Inter-segmental Revenue

Total Revenue

Adjusted EBITDA
(1)  Acquired February 2017

2017
£m

130.7

128.2
2.5

1.1

131.8

8.6

2016
£m

117.5

117.5
–

0.7

118.2

8.8

Change
%

11%

9%
n/a

56%

12%

(3%)

When the 49 branches opened in 2016/17 are mature,  
we expect a substantial improvement in performance for  
the division.

As described in the Chief Executive’s Review, we expect to 
open up to 15 branches in 2018. This will allow the team to 
consolidate the existing estate, complete the work on 
reducing break-even times and ensure the sales of windows 
and other high-value products are maximised.

Tony Smith
Building Plastics
Commercial Director

Indicative branch economics (rounded)

Branch open

< 2 years

2–4 years

> 4 years

Number of branches

Average sales per branch 
(£000)

50

150

22

500

118

800

Return on sales per branch 
(%)(1)

Small
loss

> 10%

Mid-teen 
%

(1)  EBITDA as % of revenue before regional infrastructure and central costs

No. of branches (at the end of the year)

2017 

2016 

2015 

2014 

2013 

190

159

141

128

123

Average revenue per branch (£000)

2017 

2016 

2015 

2014 

2013 

674

722

681

711

647

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STRaTEgIC REPORT

Group Financial Review

Revenue 
Revenue for 2017 was £224.9 million (2016: £204.8 million), 
which represents growth of 10%, or 8% excluding 
acquisitions. Like-for-like sales growth (i.e. excluding the 
impact of acquisitions and branches opened in 2016/17) 
was 4%.

As described in the Divisional Reviews, sales have been 
driven by good like-for-like growth in Profiles (£4.5 million, 
or 6% for the division), particularly in private new build, 
solid like-for-like growth in the branch network (£3.8 million, 
or 3% for the division) and the positive impact from 
branches opened in 2016/17 (£7.0 million, or 6% for the 
division). Together, the acquisitions of Vista Panels and 
Security Hardware added £4.8 million to sales in 2017.

Gross Margin
We have experienced higher price pressure for raw 
materials and traded goods. Resin was up 13% in 2017, 
representing an additional cost to the business of 
approximately £2.6 million. Inflation for other raw materials 
and traded goods increased costs by a further £1.7 million. 
In addition, margins have been impacted by the sales mix, 
with stronger growth in sales to larger fabricators relative to 
smaller customers.

As described in the Divisional Reviews, we continue to 
mitigate cost inflation via the implementation of selling price 
increases where possible. We recovered approximately 
£3.3 million of the £4.3 million cost inflation in 2017, which 
reflects the time lag in capturing the benefit.

We further offset the impact of cost inflation by increasing 
the use of recycled materials in our primary extrusion 
operations to 17% (2016: 14%). This resulted in a benefit of 
£1.1 million to gross margin.

Overall, these factors drove a reduction in gross margin 
from 52.0% in 2016 to 51.0% in 2017.

Distribution Costs and Administrative Expenses 
(Overheads)
Overheads for the year were £82.9 million (2016:  
£75.2 million), representing a similar percentage of sales for 
both periods. The increase includes £3.8 million as a result 
of new branches opened in 2016/17 and £2.3 million from 
acquisitions. The balance of £1.6 million relates to an 
increase of 2% in the like-for-like organic business, where 
sales growth was 4% as described above. We continue to 
focus on the tight control of underlying overheads, with the 
increase driven largely by the impact of the Minimum Wage 
legislation and higher volume related distribution costs.

We have made good progress 
with our strategic priorities and 
other self-help initiatives and 
delivered robust financial 
results in the process.”

Michael Scott
Chief Financial Officer

26

EUROCELL PLC
Annual Report and Accounts 2017

  Group

  Revenue
  Gross Profit
  Gross Margin %
  Overheads

  Adjusted1 EBITDA
  Depreciation and Amortisation

  Adjusted1 Operating Profit
  Finance Costs

  Adjusted1 Profit Before Tax
  Tax

  Adjusted1 Profit After Tax

  Adjusted1 Basic EPS (pence per share)

  Non-underlying Costs After Tax
  Reported Profit After Tax
  Reported Basic EPS (pence per share)

(1)  See Adjusted Profit Measures on page 28

Revenue (£m)

2017 
£000

2016
£000

224,906
114,624
51.0%
(82,890)

204,816
106,565
52.0%
(75,236)

31,734
(6,677)

25,057
(553)

24,504
(4,089)

20,415

20.4

(773)
19,642
19.6

31,329
(6,377)

24,952
(677)

24,275
(4,299)

19,976

20.0

(374)
19,602
19.6

204.8

3.8

4.5

213.11

7.0

4.8

224.9

2016

Building 
Plastics 
LFL

Profiles

Like-for-like
business

2016/2017 
branches

Acquisitions

2017

(1)  Like-for-like sales and overheads exclude acquisitions and branches opened in 2016 and 2017; Like-for-like sales up 4%

Gross Profit (£m)

8.9

(4.3)

3.3

1.1

(1.0)1

114.6

106.6

52.0%
2016 Gross 
Margin

(0.2%)

Volume

Cost prices

(1)  Other includes the impact of customer mix

(1.1%)

0.3%

Selling 
price

Increased 
use of post 
consumer 
material

Other

51.0%
2017 Gross 
Margin

51.0%

Distribution Costs and Administrative Expenses  
(Overheads) (£m)

3.8

2.3

82.9

1.3

0.3

76.81

75.2

2016

Wage 
inflation

Other

Like-for-like 
business

2016/2017 
branches

Acquisitions

2017

(1)  Like-for-like sales and overheads exclude acquisitions and branches opened in 2016 and 2017; Like-for-like overheads up 2%

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STRaTEgIC REPORT

Group Financial Review continued

Depreciation and Amortisation
Depreciation and amortisation for 2017 was £6.7 million 
(2016: £6.4 million), with the increase due to amortisation  
of acquired intangibles relating to the acquisitions of  
Vista Panels and Security Hardware, as well as recent 
capital investment.

Finance Costs
Finance costs for the year were £0.6 million (2016: £0.7 million), 
reflecting lower average net debt in 2017.

Adjusted Profit Measures
Adjusted EBITDA, adjusted operating profit and adjusted 
profit before tax all exclude non-underlying costs (see 
opposite). Adjusted profit after tax and adjusted earnings per 
share exclude non-underlying costs and the related tax effect.

Adjusted profit measures are used by management to 
assess business performance and are provided here in 
addition to statutory measures to help describe the 
underlying results of the Group.

Non-underlying Costs
Non-underlying costs for 2017 of £0.8 million include 
professional fees and earn-out costs related to the 
acquisition of Security Hardware, as well as the 
redundancy and settlement costs of a staff reorganisation. 
Non-underlying costs for 2016 of £0.5 million comprise 
duplicated costs relating to the handover period during 
which the Company employed two CEO’s, as well as 
professional fees related to the acquisition of Vista Panels.

Tax
The effective tax rate on adjusted profit before tax for  
2017 of 16.7% was lower than the standard corporation tax 
rate for the year due to the benefit of Patent Box relief.  
The effective rate on adjusted profit before tax for 2016 of 
17.7% reflected the beneficial impact on deferred tax of 
reductions in the corporation tax rate enacted in the 
period, as well as adjustments to prior year taxes.
The effective tax rate on reported profit before tax was 
17.0% (2016: 17.7%).

Capital Expenditure (£m)

2017 

2016 

2015 

7.5

7.2

6.4

Cash Flow (£m)

31.7

(2.6)

(5.4)

23.71

(7.5)

(0.4)

(8.7)

2017
Adjusted 
EBITDA

Working
Capital

Net Cash 
from 
Operating 
Activities
 Cash generated from underlying operations of £28.8 million less tax and non-underlying costs paid.

Tax and 
Other

Financing

Capex

Dividends

(1) 

 New Branches 
 Recycling  
 Operations 
 Other 

£1.9 
£0.9
£3.1
£1.6

(1.3)

5.8

Acquisitions

Change in 
Net Debt

28 EUROCELL PLC

Annual Report and Accounts 2017

Earnings Per Share
Taking into account all of the factors described above, 
adjusted basic earnings per share for 2017 was 20.4 pence 
per share (2016: 20.0 pence per share).

trade and other receivables (£3.0 million) and in trade and other 
payables (£3.2 million). This compares to a net inflow from 
working capital of £0.8 million in 2016, which included a 
reduction in inventory of £1.6 million.

Reported basic earnings per share for 2017 was 
19.6 pence per share (2016: 19.6 pence per share).

Basic earnings per share
Adjusted basic earnings per share
Diluted earnings per share
Adjusted diluted earnings per share

2017
pence

19.6
20.4
19.6
20.4

2016
pence

19.6
20.0
19.6
19.9

Acquisitions
As previously described, we acquired Security Hardware  
in February 2017 for an initial consideration of £1.3 million (net of 
cash acquired). The impact of Security Hardware on Group 
earnings for 2017 was not material.

Dividends
We paid an interim dividend of 3.0 pence per share in October 
2017. The Board proposes a final dividend of 6.0 pence per 
share, resulting in total dividends for the year of 9.0 pence 
(2016: 8.5 pence). This represents an increase of 6%.

The dividend will be paid on 23 May 2018 to Shareholders 
registered at the close of business on 27 April 2018. The 
ex-dividend date will be 26 April 2018.

Retained earnings as at 31 December 2017 were  
£46.7 million (2016: £35.8 million). The Company takes 
steps to ensure distributable reserves are maintained at  
an appropriate level through intra-group dividend flows.

Capital Expenditure
Capital expenditure for 2017 was £7.5 million  
(2016: £7.2 million).

Capital expenditure includes investment to increase our 
recycling capacity of £0.9 million and in new branches 
opened in 2017 of £1.9 million. Investment of £3.1 million  
in Operations includes new tooling costs and general 
maintenance capex. Other capital expenditure of £1.6 million 
includes branch refurbishments and various IT-related costs.

Cash Flow
Net cash generated from operating activities was 
£23.7 million, compared to £28.4 million in 2016.

The increase in stocks has been driven largely by the 31 new 
branches, as well as the introduction of new product lines to 
the branch network. We have also built a higher level of safety 
stocks to ensure consistent on-time deliveries, particularly  
for our new build customers. Stock days were 55 at  
31 December 2017, compared to 58 at 31 December 2016.

The changes to trade receivables and payables reflect 
normal business seasonality, alongside increased activity 
and growth in 2017. Debtor days were 37 at year end, 
compared to 36 at the end of 2016.

Net cash generated from operating activities also include 
tax paid in the year of £4.6 million (2016: £3.5 million).

Other payments include acquisitions of £1.3 million  
(2016: £6.3 million) and capital investment of £7.5 million  
(2016: £7.2 million).

Dividends paid represent the final dividend for 2016  
of 5.7 pence per share (or £5.7 million) and the interim 
dividend for 2017 of 3.0 pence per share (or £3.0 million).

Taking all of these factors into account, net debt fell by 
£5.8 million during the year to £14.5 million at 31 December 
2017 (31 December 2016: £20.3 million).

Net Debt (£000)

Cash
Borrowings

Net Debt

2017

2016

Change

11,361
(25,851)

(14,490)

5,559
(25,827)

(20,268)

5,802
(24)

5,778

Bank Facilities
We have an unsecured, multi-currency, revolving credit facility 
of £45 million, provided by Barclays and Santander. The 
Group operates comfortably within the terms of the facility 
and related financial covenants. The facility matures in 2020.

Key Performance Indicators (‘KPIs’)
We utilise the financial highlights on page 1 to assess the 
financial performance and position of the Group. Pages 2 to 
33 detail the performance of the Group using both financial 
and non-financial benchmarks.

This includes a net outflow from working capital for 2017  
of £2.6 million, comprised of an increase in stocks (£2.8 million), 

Michael Scott
Chief Financial Officer

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STRaTEgIC REPORT

Corporate Social Responsibility

PEOPLE
 Ÿ Health and safety
 Ÿ Incentives and rewards
 Ÿ Equality and diversity
 Ÿ Training and development 

  See more on page opposite

ENVIRONMENT
 Ÿ Greenhouse gas data
 Ÿ Reduce waste sent to landfill

  See more on page 32

SUPPLIERS
 Ÿ Ethical and sustainable sourcing
 Ÿ Modern slavery

  See more on page 32

CUSTOMERS
 Ÿ Sustainable and quality products
 Ÿ Service levels 
 Ÿ Quality Policy Statement

  See more on page 33

COMMUNITY
 Ÿ Nominated charities
 Ÿ Camp Kernow

  See more on page 33

30

EUROCELL PLC
Annual Report and Accounts 2017

People
Health and safety
We employ over 1,500 people. The safety and the 
well-being of these employees and our contractors  
is our first operational priority.

We continue to maintain good safety performance 
and our safety statistics continue to benchmark well 
with industry standards.

Injury frequency rate (1)
Lost time injury frequency  

rate (2)

2017

6.81

1.38

2016

5.15

1.05

Injuries per 100,000 hours worked.

(1) 
(2)  Lost time accidents per 100,000 hours worked

We recorded one major injury in 2017 (cut to the  
hand) under the Reporting of Injuries, Diseases and 
Dangerous Occurrences Regulations 2013 (‘RIDDOR’).

During 2017 we appointed a new Group Quality 
Manager, with specific responsibility for health and 
safety matters. The appointment has been 
instrumental in driving improvements in our health 
and safety culture, with an emphasis on ownership 
and accountability to drive a more uniform and 
consistent approach across the Group. This is 
particularly important in our expanding branch 
network, where we added 88 employees during  
the year. 

In terms of quality, the focus has been on 
implementing key principles of quality management 
and measuring systems, which have been captured 
in our new Quality Policy Statement (see page 33).

Incentives and rewards
Our remuneration policies remain competitive  
and packages include combinations of salary,  
performance related pay and a contributory pension 
scheme.

In addition, in 2017 we launched our first Save As  
You Earn share scheme since the Initial Public 
Offering (‘IPO'). This enables employees to save a 
fixed sum each month, with an option to buy Eurocell 
shares at a discounted purchase price at the end of 
a three year savings period. Approximately 40% of 
employees have decided to join the scheme, saving 
an average £150 per month. We plan a similar 
scheme for 2018.

Equality and diversity
Equality and diversity form part of Eurocell’s core values.

Our equal opportunities policy requires that we give full  
and fair consideration to applications for employment by 
disabled people. In the event of a colleague becoming 
disabled, every effort will be made to ensure that their 
employment with us continues and that appropriate 
support is available.

We respect individuals and their rights in the workplace and 
with this in mind specific policies are in place to prevent or, 
where issues are raised, address harassment and bullying.

Our whistleblowing policy operates to give visibility  
to issues that might not otherwise be uncovered or 
resolved through normal channels. We recently  
introduced a whistleblowing hotline, with an associated 
employee awareness campaign and e-learning modules. 

Our colleagues come from wide and diverse backgrounds, 
nationalities and ethnic and religious groups and we respect 
and embrace cultural differences wherever we operate.

We recognise the benefits of encouraging diversity across the 
business and believe that this will contribute to our continued 
success. All appointments are made based on merit and are 
measured against specific objective criteria, including the 
skills and experience needed for the position. We remain 
committed to increasing the participation of women 
throughout the Group, including at Board level, within the 
steering group and senior management.

Gender diversity

Directors

Executive Committee

Senior managers

Other employees

Total

Male
no.

6

6

15

1,297

1,324

Female 
no.

0

1

4

167

172

%

100

86

79

89

88

Total 
average
no.

6

7

19

%

0

14

21

11 1,464

12 1,496

Training and development
We continue to invest in the training and development of our 
staff, and support them in the delivery of our Group-wide and 
individual objectives. We provide a number of training 
programmes for our teams, using a combination of internal 
and external service providers. In addition, we provide financial 
and study leave support for our trainees who are in the 
process of obtaining a professional qualification.

We operate a management development programme, which has 
three levels reflecting the relative seniority of participants. During 
2017, 24 delegates attended level 1 and level 2 of the programme.

Within the Group we also offer e-learning training programmes 
to our employees. During 2017, staff from across the business 
have completed and passed over 2,000 e-learning courses.

We have an apprenticeship programme and during 2017,  
13 new apprentices have joined the Group.

Looking forward, we intend to invest more in the training and 
development of our employees.

Overall, we work hard to ensure we remain a local employer of 
choice, to help us attract and retain talented people.

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STRaTEgIC REPORT

Corporate Social Responsibility continued

Environment
We are committed to protect and minimise our impact on the 
environment. We will operate in compliance with our relevant 
environmental legislation and we will strive to use pollution 
prevention and environmental best practice in all that we do. 
We recognise that our operations result in emissions and waste 
and we are committed to control, recover and re-use PVC 
waste wherever possible. We promote the efficient use of 
materials and resources throughout our facilities particularly 
non-renewable resources and continue our development of 
sustainably sourced products using recycled materials.

Environmental concerns and impacts are a consideration in  
all of our decision making and activities and we promote 
environmental awareness amongst our employees and 
encourage them to work in an environmentally responsible 
manner. This is achieved through training, education and 
informing our employees about environmental issues that may 
affect their work.

Emergency response procedures are maintained where 
required by legislation or where significant health, safety  
or environmental hazards exist.

Our environmental objectives are set out in alignment with 
legislation and continually reviewed to ensure they are being 
met. Our environmental policies apply to all our operations and 
sufficient resources will be made available to ensure that this 
policy is implemented. We will strive to continually improve our 
environmental performance and review this policy in light of any 
planned future activities.

Our policies are also communicated amongst all employees 
and interested parties. 

Greenhouse gas data
We are reporting our greenhouse gas (‘GHG’) emissions as 
part of our Strategic Report and our GHG reporting period is 
the same as our financial year.

GHG emissions for the Group for the year ended 31 December 
2017 were, in tonnes of carbon dioxide equivalent (tCO2e):

Source

Fuel combustion (stationary)

Fuel combustion (mobile)

Facility operation

Purchased electricity

Total

tCO2e

446

6,365

64

18,792

25,667

%

1.7

24.8

0.3

73.2

The main driver behind the fall in GHG emissions is the 
sharp drop in the carbon intensity of electricity over this 

period, owing to the phasing out of coal-fired generation 
and its replacement by gas and renewables.

Annual comparison and emissions intensity:

tCO2e

Total emissions

Emissions intensity*

2017

2016

% Change

25,666

26,385

114

129

(2.7)

(11.6) 

* Expressed in tCO2e per £m revenue.

Methodology and emission factors
These emissions were calculated using the methodology set 
out in the updated greenhouse gas reporting guidance, 
Environmental Reporting Guidelines (Ref. PB 13944), issued by 
the Department for Environmental, Food and Rural Affairs in 
June 2013; and DEFRA’s 2017 carbon factors. 

Reduce waste sent to landfill
Our recycling facility in Ilkeston collects old windows 
(‘post-consumer’ waste) and customer factory offcuts 
(‘post-industrial’ waste) and processes them into a recycled 
PVC compound, which is then used in our other 
manufacturing processes. By recycling these products we 
reduce the amount of waste going to landfill. In 2017 we 
increased the amount of waste that we recycled by 2.9k 
tonnes.

Suppliers
Ethical and sustainable sourcing
We ensure that suppliers understand and work with us to 
meet our aspirations.

Over 70% of our suppliers have been supplying Eurocell for 
more than three years. All supply and tender agreements 
include the following statement:

“The supplier advocates the principles of Corporate Social 
Responsibility and requires a serious approach to social-
economic issues from its supply chain.”

All of our suppliers are required to confirm their 
commitment to the following principles:
•  The obligation to the global and local environment;
•  Respect for fundamental human entitlements;
• 

In purchasing activities, a commitment to improving the 
organisation’s performance in relation to fairness to all;

•  A system of internal and external reporting which 

matches espoused values;

•  A proactive promotion of sustainable practices and products;
•  Recognition that there is responsibility to add value to 

communities and societies upon which the organisation 
has influence; and

•  An ethical approach to purchasing activities.

32 EUROCELL PLC

Annual Report and Accounts 2017

Quality Policy Statement
Customers
To be trusted by our customers in everything we 
do. Working in partnership with them to ensure 
that they are able to differentiate their service and 
product offerings from their competitors. Easy to 
do business with and always responsive to their 
needs, in a consistent, timely, courteous and 
flexible manner.

Quality
Adherence to industry-leading specifications and 
ISO-based standards for Quality & Environmental 
Management and British Standards for Health 
and Safety. Ensuring that suppliers understand 
and work with us to meet our aspirations.

Constant improvement
Uniform standards across our business 
benchmarked against industry best practice, 
constantly reviewing and improving processes. 
Benchmarked leading industry best practice 
transferred across businesses and customers 
with a view to reducing waste and improving 
consistency. Always tracking and measuring 
through business and departmental KPI’s 
reflecting the business objectives.

Everyone’s responsibility
All departments responsible for constantly 
reviewing, measuring, checking and improving 
the quality of their work and ensuring that the 
necessary training, facilities and tools are 
available to get the job done, right first time 
through a culture of continuous improvement.  
All departments working together and  
supporting each other with no barriers  
and no silos.

Modern slavery
We are absolutely committed to preventing slavery and human 
trafficking in our business activities, and to ensuring that our supply 
chains are free from these practices.

We aim to identify modern slavery risks and prevent slavery and 
human trafficking in our operations. We have made good 
progress during 2017 in identifying any potential risks in the top 
80% of our suppliers. In cases where medium or high risk is 
identified, further assessments are being carried out.

Our full Anti-Slavery and Human Trafficking Statement is 
published on our website at investors.eurocell.co.uk.

Customers
Sustainable and quality products
We adhere to industry-leading specifications and ISO-based 
standards for Quality & Environmental Management and British 
Standards for Health and Safety.

Service levels
We recently introduced the following customer-focused Quality 
Policy Statement, which captures the way we aspire to work  
at Eurocell.

Community
Nominated charities
We have the following nominated charities:  
East Midlands Air Ambulance Service  
and Starlight.

During 2017 a team of Eurocell employees 
took part in the Derby 10k race and raised 
£5,000 for the East Midlands Air Ambulance.

Amount raised for the  
East Midlands Air Ambulance

£5,000

Camp Kernow
Camp Kernow is an award-winning organisation with an innovative off-grid environmental adventure centre dedicated 
to reconnecting and engaging children with the natural environment and inspiring them to live more sustainably.  
We provided various materials and components to support construction of the centre, some of which were made 
using recycled post-consumer material.

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STRaTEgIC REPORT

Principal Risks and Uncertainties

Risk management is the responsibility of the Board and is a key factor in delivering  
the Group’s strategic objectives.

The Board is responsible for setting the risk appetite, establishing 
a culture of effective risk management and for ensuring that 
effective systems and controls are in place and maintained.

How we manage risk
Risk is managed across the Group in the following ways:
•  The Board meets annually to review strategy and set the  

risk appetite.

•  Risks faced by the Group are identified during the formulation 
of the annual business plan and budget process, which sets 
objectives and agrees initiatives to achieve the Group’s goals, 
taking account of the risk appetite set by the Board.

•  Senior management and risk owners consider the root cause 

of each risk and assess the impact and likelihood of it 
materialising. The analysis is documented in a risk register, 
which identifies the level of severity and probability, 
ownership and mitigation measures, as well as any proposed 
further actions (and timescale for completion) for each 
significant risk.

•  At the beginning of the year the Group established an 

executive Risk Management Committee, chaired by the  
Chief Financial Officer. This Committee meets on a regular 
basis (generally monthly). The status of the most significant 
risks and mitigations are reviewed at each meeting, with 
other risks reviewed on a cyclical basis.

•  The Executive Directors also meet with senior managers on  
a regular basis throughout the year. This allows the Executive 
Directors to ensure that they maintain visibility over the 
material aspects of strategic, financial and other risks.

•  The Group’s Executive Directors also compile their own risk 

assessment, ensuring that a top-down, bottom-up approach 
is undertaken when considering the Group-wide 
environment.

•  The Group’s Audit and Risk Committee assists the Board  
in assessing and monitoring risk management across the 
Group. The role of the Committee includes ensuring the 
timely identification and robust management of inherent and 
emerging risks, by reviewing the suitability and effectiveness 
of risk management processes and controls. The Committee 
also reviews the risk register to ensure net risk and proposed 
further actions are together consistent with the risk appetite 
set by the Board.

Senior managers take ownership of specific risks and implement 
policies and procedures to mitigate exposure to those risks.

Risk Management Process
The risk management process sits alongside our strong 
governance culture and effective internal controls to provide 
assurance to the Board that risks are being appropriately 
identified and managed.

d   c o n t r o l

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Risk Management Process

A
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is
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tify net risk

34 EUROCELL PLC

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Low

Medium

High

IMPACT

Internal control
The Group has a well-defined system of internal controls.

The Group has a robust process of financial planning and 
monitoring, which incorporates Board approval of operating  
and capital expenditure budgets. Performance against the 
budget is subsequently monitored and reported to the Board  
on a monthly basis. The Board also monitors overall 
performance against operating, safety and other targets set  
at the start of the year. Performance is reported formally to 
Shareholders through the publication of its results both annually 
and half-yearly. Operational management regularly reports  
on performance to the Executive Directors.

The Group also has processes in place for ensuring business 
continuity and emergency planning.

management, with the largest and most complex projects being 
approved by the Board. The schedule of authority limits was 
updated in December 2016, to reflect the development of the 
business since its IPO, and approved by the Board.

In order to further enhance the internal control and risk 
management processes, the Group appointed KPMG as  
internal auditor in March 2017. KPMG work closely with the  
Risk Management Committee in delivering the Groups internal 
audit programme.

With the assistance of the Audit and Risk Committee, the Board 
has reviewed the effectiveness of the system of internal control. 
Following its review, the Board determined that it was not aware 
of any significant deficiency or material weakness in the system 
of internal control.

Day-to-day operations are supported by a clear schedule of 
authority limits that define processes and procedures for 
approving material decisions. This ensures that projects  
and transactions are approved at the appropriate level of 

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STRaTEgIC REPORT

Principal Risks and Uncertainties continued

Risk profile
The principal risks monitored by the Board are as follows:

Principal Risk and Impact

MACRO-ECONOMIC CONDITIONS
The Group’s products are used in the residential and 
commercial building and construction markets, both 
within the RMI sector, for new residential housing 
developments and for new construction projects.

The Group’s private RMI business is strongly correlated 
to the level of household disposable incomes. The 
Group’s new build business is particularly influenced by 
the level of activity in the house building industry.

As such, the Group’s business and ability to fund 
ongoing operations is dependent on the level of activity 
and market demand in these sectors, itself often a 
function of general economic conditions (including 
interest rates and inflation) in the UK.

EU REFERENDUM
There remains significant uncertainty over how 
the economic landscape will be affected by the 
Referendum result.
This in turn could impact on our ability to grow the 
business (e.g. due to economic uncertainty) and/or the 
cost of our raw materials (see Raw Material Prices).

RAW MATERIAL PRICES
The Group’s manufacturing operations depend on the 
supply of PVC resin, a material derivative of ethylene 
which in turn is a derivative of crude oil.

The price of PVC resin can therefore be subject to 
fluctuations based on the markets for crude oil and 
ethylene, as well as the market for resin itself. In 
addition, although we pay for resin in sterling, crude 
oil and ethylene are priced in US Dollars and Euros 
respectively. As such, the price of resin in sterling is also 
impacted by international currency markets.

Our ability to pass on resin and other raw material or 
traded goods price increases to our customers will 
depend on market conditions at the time.

RAW MATERIAL SUPPLY
There are only a limited number of PVC resin and 
certain other raw material suppliers and we operate with 
limited material storage capacity.

Failure to receive raw materials on a timely basis could 
impact on our ability to manufacture products and meet 
customer demand.

UNPLANNED PLANT DOWNTIME
The business is dependent on the continued and 
uninterrupted performance of its production facilities.

Each of the facilities is subject to operating risks, such 
as industrial accidents (including fire); extended power 
outages; withdrawal of permits and licences (particularly 
in the context of the regulated operation of the recycling 
facility); breakdowns in machinery; equipment or 
information systems; prolonged maintenance activity; 
strikes; natural disasters and other unforeseen events.

36 EUROCELL PLC

Annual Report and Accounts 2017

Strategic 
Priorities Mitigation

Risk Change in  
Reporting Period

Movement

•  Notwithstanding macro conditions, 

we expect our strategic priorities and 
self-help initiatives to support sales 
and market share growth.

•  Perception of increased 
political and economic 
uncertainty following UK 
2017 General Election.

•  Initiatives include: growing market share 
to exploit spare manufacturing capacity, 
investment in our specifications team 
(targeting new build, commercial and 
public sector work) and expanding the 
branch network.

•  We currently operate comfortably 

within the terms of our existing bank 
facility and related financial covenants.

•  The general RMI market is 

currently subdued.

•  Specific markets for our 

products are broadly flat at 
present.

•  The UK base rate was 
increased in November 
2017, the first increase in 
ten years, partly as a result 
of increasing inflationary 
pressures.

•  Reducing the pace of 

branch network expansion 
can improve short-term 
profit and cash flows.

•  Strategic priorities and self-help 

initiatives noted above.

•  Flexible plans with the ability to adapt 
if circumstances change (e.g. curtail 
investment in the short term to protect 
the business).

•  Brexit negotiations on-going, 
but perception of increasing 
uncertainty as to the terms 
under which the UK will 
leave the EU.

•  Where possible we pass through resin 

price increases to our customers.

•  Increased use of recycled material in 

our manufacturing.

•  Use of more than one supplier to 

provide competitive pricing.

•  Resin supply contracts contain 

mechanisms to help mitigate some 
variations in price.

•  Resin and other raw material 
prices increased significantly 
in 2017, primarily due to the 
weakness in Sterling.

•  Partially mitigated with selling 
price uplifts, increased use 
of recycled material and 
manufacturing efficiencies.

•  There may be further raw 

material pricing pressure in 
2018.

•  Raw material tests to identify potential 
alternative suppliers are on-going.

•  Spot market for resin available to 

access.

•  Contractual arrangements for certain 

key suppliers include liquidated 
damages for failure to supply.

•  Regular reviews to test financial stability 

of key suppliers.

•  We have meaningful spare 
manufacturing capacity.

•  Regular planned maintenance to 
reduce the risk of plant failure.

•  Maintenance capital investment of 

approximately £5 million per annum 
across the Group.

•  Extrusion facilities spread over  

3 manufacturing sites.

•  Lower global production and 

supply into Europe of PVC resin 
contributed to increasing prices 
in 2017.

•  New US capacity expected 
to come on line in 2018 and 
beyond, potentially increasing 
supplies into Europe.

•  Competitive resin sourcing 

introduced for 2017.

•  Group-wide disaster recovery 
plans reviewed and updated 
in 2017.

•  Capital investment in the 

recycling plant of £1.8 million 
in 2016/17 to increase 
capacity and eliminate 
bottlenecks.

•  Successful project in 2017 
to increase raw material 
feedstock for the recycling 
plant.

Movement key:

 Increase 

 No change 

 Decrease

Strategic Priorities key:

Target growth in market share

Develop innovative new products

Explore potential bolt-on acquisition opportunities

Expand our branch network

Increase the use of recycled materials

Principal Risk and Impact

CORPORATE AND REGULATORY RISKS
We may be adversely affected by unexpected corporate 
or regulatory risks. This could include health and safety, 
reputational and environmental events, or other legal 
and compliance matters.

Enacted or soon to be enacted increases in the penalty 
regime have increased the potential financial impact of 
breaches or incidents in many cases.

These areas are receiving additional management 
focus, but the impact of the underlying risk has been 
increasing of late.

UNSUCCESSFUL BRANCH OPENINGS
The Group has invested in expanding the branch 
network over the last two years.

Good new sites may become more difficult to find.

New branches may fail to reach the required scale 
and therefore deliver the required sales and profitability 
within an acceptable timeframe.

CUSTOMER CREDIT RISK
We do not insure our receivables, so there is an inherent 
risk that default by a large customer could result in a 
material bad debt.

COMPETITOR ACTIVITY
The Group has a number of existing competitors who 
compete on range, price, quality and service. Increased 
competition could reduce volumes and margins on 
manufactured and traded products.

FAILURE TO DEVELOP NEW PRODUCTS
Failure to innovate could reduce our growth potential, 
render existing products obsolete and cause a 
reduction in market share.

The launch of new products and new variants of existing 
products is an inherently uncertain process. We cannot 
guarantee that we will continuously develop successful new 
products or new variants of existing products. 

Nor can we predict how customers and end-users will react 
to such new products or how successful our competitors 
will be in developing products which are more attractive 
than ours.

ABILITY TO ATTRACT AND RETAIN KEY 
PERSONNEL AND HIGHLY SKILLED INDIVIDUALS
The Group’s success depends inter alia, on the efforts and 
abilities of certain key personnel and its ability to attract and 
retain such personnel.

The Executive Directors and senior managers have 
significant experience in the relevant sectors and 
capital markets and are expected to make an important 
contribution to the Group’s growth and success.

Strategic 
Priorities Mitigation

Risk Change in  
Reporting Period

Movement

•  We have procedures and policies in 
place to support compliance with 
regulations.

•  Regular communication and training  

on policy compliance.

•  Monitoring procedures in place, 

including near miss and potential hazard 
reporting for health and safety matters. 

•  Internal and third-party site audits to 
test compliance with our policies.

•  Health and safety continues 
to be high-profile risk area.

•  New position of Group 
Quality Manager in post 
mid-2017, with specific focus 
on driving improvements in 
health and safety behaviours.

•  General Data Protection 

Regulations (‘GDPR’) come 
into force in May 2018, 
with increased compliance 
requirements and higher 
penalties for breaches.

•  Large portfolio of potential new sites, 
prioritised based on detailed research 
into areas most likely to be successful.

•  Trials of reduced start-up costs in new 

branches in progress.

•  Significant acceleration of 

the network expansion, with 
18 new sites in 2016 and 31 
opened in 2017.

•  More to do on consolidating 

the existing estate, completing 
the work to reduce break-even 
times and maximise sales of 
high-value products.

•  In-depth credit review for new and 

•  Increased economic 

ongoing customer accounts.

•  Experienced Credit Manager (over 

15 years with the Group) and strong 
credit control team.

uncertainty and falling 
consumer confidence may 
lead to more business failures.

•  No material bad debts in 2017, 

but inherent risk remains.

•  Strong market and customer 

•  The Group has continued 

awareness, with good intelligence 
around competitor activity.

to gain market share in both 
divisions.

•  Focus on customer proposition and 

points of differentiation in product and 
service offering.

•  The more uncertain market 
environment has potentially 
weakened some of our key 
competitors.

•   We invest continuously in research and 
development through our in-house 
team.

•  The team is highly focused on new 

ways to develop existing products and 
to be innovative with new ones.

•  Recent successes include 
new products to support 
off-site home construction, an 
improved PVC bi-fold door 
alongside the introduction of an 
aluminum bi-fold door offering, 
a new sheet-tile roof system 
and improvements to the 
Modus and Skypod ranges.

•  We also have a strong product 
pipeline with more than 25 
projects in development.

•  Market rate compensation for all 

personnel, including leadership team.

•  Clear strategic direction provides 
attractive backdrop to working at 
Eurocell.

•  Recent introduction for senior 
team of long-term incentive 
plans and adjustments to 
fixed/variable compensation 
to support high retention rate.

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STRaTEgIC REPORT

Principal Risks and Uncertainties continued

Strategic 
Priorities Mitigation

Risk Change in  
Reporting Period

Movement

•  Market level or better salaries and good 

benefits package.

•  Induction and training programme.

•  New Group HR Director 
(appointed in 2017) 
designing strategy to improve 
retention and recruitment, 
leadership and development, 
employee engagement and 
communication.

•  Reducing churn rate in our 

branch business is a primary 
objective of the new strategy.

•  SAYE scheme launched for all 

personnel in 2017.

•  Physical security of servers at  

third-party off-site data centre with  
full disaster recovery capability.

•  Network defences enhanced 
and Wi-Fi access controls 
improved in 2017.

•  Password and safe use policies  

in place.

•  Internet usage monitored.

•  Anti-malware regularly used.

•  Cyber awareness campaign 
and promotion of IT security 
policies introduced for all 
employees early in 2018.

•  Acquisition and integration 
of Security Hardware now 
substantially complete.

•  Public communication of bolt-on 

acquisitions being a strategic priority. 

•  Good knowledge of companies 

operating in our sector and related 
sectors.

•  We have a tried and tested procedure 
for the integration of new acquisitions 
and a good track record of recent 
success.

Principal Risk and Impact

SHORTAGES OR INCREASED COSTS OF 
APPROPRIATELY SKILLED LABOUR
The Group is subject to supply risks related to the 
availability and cost of labour, particularly in our 
branch business. We may also experience labour cost 
increases (including those related to the Minimum 
Wage) or disruptions in circumstances where we have 
to compete for employees with the necessary skills and 
experience in tight labour markets.

CYBER SECURITY
A breach of IT security (externally or internally) could result 
in an inability to operate systems effectively (e.g. viruses) or 
the release of inappropriate information (e.g. hackers).

This remains a high profile area and is receiving 
considerable management focus.

FAILURE TO IDENTIFY, COMPLETE AND 
INTEGRATE BOLT-ON ACQUISITIONS
Exploring potential bolt-on acquisitions is one of our 
strategic priorities.

We may not be able to identify appropriate bolt-on 
acquisitions.

Any future acquisition we do make poses integration 
and other risks which may significantly affect our results 
or operations.

The acquisition and integration of companies is a 
complex, costly and time-consuming process involving 
a number of possible risks. These include diversion 
of management attention, failure to retain personnel, 
failure to maintain customer service levels, disruption to 
relationships with various third parties and unanticipated 
liabilities.

38 EUROCELL PLC

Annual Report and Accounts 2017

STRaTEgIC REPORT

Viability Statement

As required by provision C.2.2 of the Code, the Directors have taken into 
account forecasts to assess the future funding requirements of the Group,  
and compared them with the level of committed available borrowing facilities.

The Directors confirm that we have a 
reasonable expectation that the Company 
and the Group will continue in operation 
and meet their liabilities as they fall due  
in the next three years.

Going Concern
The Directors have reviewed the 
Company’s and the Group’s forecast  
and projections, which demonstrate that 
the Company and the Group will have 
sufficient headroom on their bank facilities 
for the foreseeable future and that the 
likelihood of breaching the related 
covenants in this period is remote.

Accordingly the Directors continue to 
adopt the going concern basis in 
preparing the annual Financial 
Statements.

A period of three years has been adopted as 
this is the timeframe used by the Board in 
forming the Group’s strategy, in appraising 
material investments and in accessing 
financial viability. The assessment of viability 
has been made with reference to the 
Group’s current position and future 
prospects, its strategy, its management of 
risk, and also the Board’s assessment of  
the outlook in the marketplace.

The Board considers its strategy and risks 
on strategy away days, and revisits these 
annually when considering the next year’s 
budget. The three-year plan considers 
revenue and earnings growth and how 
this impacts on cash flows and key ratios. 
Operational plans and financing options 
are considered as part of this process.

In preparing the plan, the Group adopts  
a prudent forecast in respect of like-for-like 
sales growth, but assumes other initiatives, 
such as expansion of the branch network, 
in line with the published strategy. The  
plan is stress tested by applying the 
following scenarios:

Scenario 1
Macro-economic conditions lead 
to a decline in sales
Decreases in revenues have been 
applied over the 3-year plan period.

Scenario 2
Commodity prices and/or 
exchange rates or raw material 
shortages lead to a sustained 
increase in resin prices
Increases in resin costs have been 
applied over the 3-year plan period.

Scenario 3
Scenario 1 and 2 combined 
There is a possibility that both of the 
above scenarios could materialise at 
the same time, therefore we have 
assessed the combined impact 
through the 3-year plan period.

The Board considers these tests to  
be sufficient to test the viability of the 
Group given the size of the Group  
and the markets it operates within.  
As described in Principal Risks and 
Uncertainties above, we have 
measures in place to help mitigate  
the impact of these events should  
they occur.

This Strategic Report was approved by the Board on 8 March 2018.

Mark Kelly 
Chief Executive Officer 

Michael Scott
Chief Financial Officer

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CORPORaTE gOvERNaNCE

Board of Directors

Mark Kelly
Chief Executive Officer

Bob Lawson
Non-executive Chairman

Michael Scott
Chief Financial Officer

Date of appointment: 
29 March 2016

Date of appointment: 
4 February 2015

Date of appointment: 
1 September 2016

Experience: 
Mark Kelly joined the Group in March 
2016 and was appointed Chief 
Executive Officer in May 2016. He was 
formerly Chief Executive of Grafton 
Merchanting GB and previously 
worked for BDR Thermea Group BV, 
IMI and Novar. Mark has previous 
experience of the PVC windows and 
doors industry having worked for 
Duraflex and Celuform. 

Experience: 
Bob Lawson is the Non-executive 
Chairman of Genus plc. He was 
previously the Chairman at Barratt 
Developments plc, Hays plc and the 
Federation of Groundwork Trust.  
Prior to this Bob was Managing 
Director for the Vitec Group for four 
years, Chief Executive Officer of 
Electrocomponents plc for eleven 
years and subsequently Chairman for 
a further six years. Bob is Chairman  
of the Nomination Committee.

Experience: 
Michael Scott joined the Group as 
Chief Financial Officer in September 
2016. Michael previously worked at 
Drax Group plc, where he held senior 
financial positions including Group 
Financial Controller and Head of 
Corporate Finance & Investor 
Relations. Prior to Drax, Michael 
worked for MT International and Arthur 
Andersen, where he qualified as a 
Chartered Accountant.

Committee membership:

Committee membership:

40 EUROCELL PLC

Annual Report and Accounts 2017

  
  
Key:

  Member of the Audit and Risk Committee

  Member of the Remuneration Committee

  Member of the Nomination Committee

Patrick Kalverboer
Non-executive Director

Frank Nelson
Senior Independent  
Non-executive Director 

Martyn Coffey
Independent Non-executive 
Director

Date of appointment: 
16 August 2013

Date of appointment: 
4 February 2015

Date of appointment: 
4 February 2015

Experience: 
Patrick Kalverboer is a managing 
partner of H2 Equity Partners, a private 
equity house that, prior to March 2015, 
held a controlling interest in Eurocell. 
Patrick has over 20 years of private 
equity experience and has been 
involved in various investments made 
by H2 (and its predecessors) in both an 
executive and non-executive capacity.

Experience: 
Frank Nelson was Finance Director of 
Galliford Try plc from 2000 to 2012.  
He is the Senior Independent 
Non-executive Director at each  
of McCarthy & Stone plc, HICL 
Infrastructure Company Limited and 
Telford Homes plc. Frank is also a 
fellow of the Chartered Institute of 
Management Accountants. He is the 
Chairman of the Audit and Risk 
Committee and is the Senior 
Independent Non-executive Director.

Experience: 
Martyn Coffey is the Chief Executive 
Officer of Marshalls plc. Prior to his 
role at Marshalls, Martyn was 
Divisional Chief Executive Officer  
at BDR Thermea Group BV, with 
responsibility for operations in the  
UK, France, Germany, Iberia and  
Italy. He is also a Director of the 
Mineral Products Association.  
Martyn is the Chairman of the 
Remuneration Committee.

Committee membership:

Committee membership:

Committee membership:

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CORPORaTE gOvERNaNCE

Chairman’s Introduction

Letter from the Chairman

Dear Shareholder,
I am pleased to report that, in our third year as a listed business, 
Eurocell has delivered more progress and continued to develop 
and improve its systems of governance and internal control.

This Corporate Governance Statement, together with the 
Reports of the Nomination, Audit and Risk and Remuneration 
Committees on pages 46 to 64, explain how our governance 
framework operates and how we apply the principles of 
business integrity, high ethical values and professionalism in all 
our activities. I hope that it provides you with a meaningful 
insight into how we operate and the matters on which we have 
focused during the year.

I am committed to ensuring that the Company manages its 
affairs in compliance with the principles and provisions of the 
Code. I am pleased to report that the Board considers the 
Company to have complied with the relevant provisions of the 
Code throughout the year in all material respects. I can also 
confirm that, in the opinion of the Directors, this Annual Report 
presents a fair, balanced and understandable assessment of the 
Group’s position and prospects and provides the information 
necessary for Shareholders to assess the Group’s strategy, 
business model and performance.

The Group’s strategy is outlined on pages 20 and 21 of the 
Strategic Report.

As a Board, we recognise that we are accountable to 
Shareholders for good corporate governance. We seek to 
promote consistently high standards of governance throughout the 
Group, which are recognised and understood by all.

The respective responsibilities of the Directors and the auditors 
in connection with the Financial Statements are explained in the 
Statement of Directors’ Responsibilities on page 68 and 
Auditors’ Report pages 69 to 75.

Good governance involves good and effective leadership, robust 
systems and processes that are regularly tested, and a good 
understanding of risk appetite. The Board seeks to add value 
through guiding the strategy of the Group, constructive 
challenge and dialogue and through engagement with 
Shareholders and other stakeholders. Each Director continues 
to make a very valuable contribution to the Board.

This Corporate Governance Statement, which is part of the 
Directors’ Report, has been prepared in accordance with the 
principles of the UK Corporate Governance Code published in 
April 2016 (the ‘Code’), which the Board fully supports. The Code 
is published by the Financial Reporting Council and is available on 
its website at www.frc.org.uk.

I would like to thank my Board and management colleagues for 
their contributions to the governance of the Company. I look 
forward to working with them in 2018 to continue to build on the 
foundations and system of governance that we have established 
in support of our long-term objectives.

Bob Lawson
Chairman
8 March 2018

I am pleased to report  
that, in our third year as a 
listed business, Eurocell 
has delivered more 
progress and continued to 
develop and improve its 
systems of governance 
and internal control.”

42 EUROCELL PLC

Annual Report and Accounts 2017

Corporate Governance Statement

Role of the Board
The Board comprises a Non-executive Chairman, three 
Non-executive Directors and two Executive Directors, who are 
equally and collectively responsible for the proper stewardship 
and leadership of the Company. Their biographical details are 
set out on pages 40 and 41.

The Code recommends that for companies beneath the  
FTSE 350, the Board should comprise at least two  
Non-executive Directors, who are determined by the Board  
to be independent in character and judgement and free from 
relationships or circumstances which may affect, or could 
appear to affect, this judgement. The Company regards  
Martyn Coffey and Frank Nelson as ‘independent  
Non-executive Directors’ within the meaning of the Code.

The formal schedule of matters reserved for the Board’s 
consideration includes the following:
•  Approval of the Group’s strategy, long-term objectives, 

annual operating budgets and capital expenditure plans.
•  Approving transactions of significant value or major strategic 

importance, including acquisitions.

•  Approving significant changes to the Group’s capital, 

corporate or management structure.

•  Monitoring and assessing the overall effectiveness of the 
Group’s risk management processes and internal control 
systems, including those related to health and safety, 
financial controls and anti-bribery policies and procedures.

•  Approving the Annual and Half-Year Reports, including 

Financial Statements.

•  Approving other corporate communications related to 

matters decided by the Board.

•  Board appointments and succession planning and setting 

terms of reference for Board Committees. 

•  Remuneration matters, including the general framework for 

remuneration and share and incentive schemes.

The Board has delegated specific responsibilities to the 
Nomination, Audit and Risk and Remuneration Committees.

The Nomination Committee Report on page 46 explains  
how the Board and senior management appointments, 
succession planning and development are being addressed.

The Audit and Risk Committee Report on pages 47 to 49 
provides details of how the Board applies the Code in relation to 
financial reporting, risk management and internal controls.

The Remuneration Committee Report on pages 50 to 64 gives 
details of Directors’ remuneration and policy.

Day-to-day management and the implementation of strategies 
agreed by the Board are delegated to the Executive Directors. 
The Board meets regularly to discuss key operational issues and 
prescribe actions as appropriate. The Group’s reporting 
structure below Board level is designed so that all decisions are 
made by those most qualified to do so in a timely manner.

Key to the structure is the Executive Committee (the ‘Steering 
Group’), comprising nine senior managers, including the two 
Executive Directors. Management teams report to members of 
the Steering Group, which meets each month.  

The Board receives regular updates from the Steering Group in 
relation to business issues and developments.

This structure enables the Board to make informed decisions on 
a range of key issues including strategy and risk management.

Role of the Chairman
The Board has concluded that the Chairman has met the 
independence criteria of the Code since appointment.

There is a clear division of responsibilities between the 
Chairman and the Chief Executive Officer.

The Chairman is responsible for ensuring that the Board 
functions effectively. He sets the agenda for Board meetings 
and ensures that adequate time is devoted to discussion of all 
agenda items, particularly strategic issues, facilitating the 
effective contribution of all Directors and ensuring that the Board 
as a whole is involved in the decision-making process.

Role of the Chief Executive Officer
The Chief Executive Officer has principal responsibility for all 
operational activities and the day-to-day management of the 
business, in accordance with the strategies and policies approved 
by the Board. The Chief Executive also has responsibility for 
communicating to the Group’s employees the expectations of the 
Board in relation to culture, values and behaviours.

Role of the Senior Independent Director and  
Non-executive Directors
The Senior Independent Director has an important role on the 
Board, providing a sounding board for the Chairman, leading on 
corporate governance issues and serving as an intermediary for 
the other Non-executive Directors. He is available to 
Shareholders if they have concerns which contact through the 
normal channels of the Chairman, Chief Executive Officer or 
other Executive Directors has failed to resolve, or for which such 
contact is not appropriate.

All Non-executive Directors are required to allocate sufficient  
time to the Company to discharge their responsibilities effectively. 
The Non-executive Directors act in a way they consider will 
promote the long-term success of the Group for the benefit of, 
and with regard to the interests of its Shareholders.

Board composition, commitment and  
election of Directors
The Nomination Committee leads the process for Board 
appointments and makes recommendations to the Board.
On appointment, Board members, in particular the Chairman and 
the Non-executive Directors, disclose their other commitments 
and agree to allocate sufficient time to the Company to discharge 
their duties effectively and ensure that these other commitments 
do not affect their contribution.

The current Board commitments of all Directors are shown on 
pages 40 and 41. Their terms of appointment are reported on 
page 57. Directors’ length of service on the Board is set out in the 
table below.

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Corporate Governance Statement continued

Length of service

Bob Lawson
Mark Kelly
Michael Scott
Patrick Kalverboer
Frank Nelson
Martyn Coffey

Date joined Eurocell

Date joined the Board

1 January 2015
29 March 2016

4 February 2015
29 March 2016
1 September 2016 1 September 2016
16 August 2013
4 February 2015
4 February 2015

16 August 2013
1 January 2015
1 January 2015

The Company’s Articles of Association contain powers of 
removal, appointment, election and re-election of Directors  
and provide that all of the Directors must retire and may offer 
themselves for re-election at each Annual General Meeting 
(‘AGM’).

At the upcoming AGM, all the Directors intend to offer 
themselves for re-election. We consider all the Directors to be 
effective, committed to their roles and to have sufficient time 
available to perform their duties.

Board evaluation and effectiveness
It is the Group’s intention that a performance evaluation of the 
Board and its Committees is undertaken on a periodic basis. 
Such a review considers the following:
•  Effectiveness of the Board’s decision-making.
•  Strategy development process.
•  Board composition.
•  Succession planning. 
•  Risk and risk management systems.
•  Culture.

The evaluation process is designed to stimulate thought and 
discussion, and includes consideration over the effectiveness of 
Executive Directors, Non-executive Directors and the Chairman. 
The Senior Independent Director separately reviews the Chairman’s 
performance with the other Non-executive Directors. The results of 
the evaluation are considered by the Chairman and discussed by 
the Board.

The Board believes that the evaluation process described above 
is thorough, robust and works well. All Directors are expected to 
engage fully, with a genuine desire to enhance overall Board 
performance. The process includes sufficient objectivity and 
confidentiality to ensure that challenge is acknowledged and 
acted upon.

The first internal evaluation was undertaken in 2015 as part of 
the Group’s IPO process. In the light of changes to the Board 
post IPO, with a new Chief Executive Officer and Chief Financial 
Officer joining the Group in 2016, no review was carried out in 
2017. However, in accordance with the Code, an external 
evaluation of the Board will be carried out every three years by 
an independent third-party facilitator. Such an external 
evaluation is currently in progress and the results will be 
included in next year’s Annual Report.

44 EUROCELL PLC

Annual Report and Accounts 2017

Taking all of the above into account, the Board is satisfied that 
the composition of the Board and its Committees provides an 
appropriate balance of skills, experience, independence and 
knowledge to allow the Board and its Committees to discharge 
their duties and responsibilities effectively and in line with the 
Code.

Board meetings and attendance
There were six regular Board meetings scheduled during 2017,  
four meetings of the Audit and Risk Committee, two meetings  
of the Remuneration Committee and two meetings of the 
Nomination Committee. Non-executive Directors also attended 
site visits.

The Chief Executive and Chief Financial Officer are usually 
invited to attend Audit and Risk Committee meetings, although 
the Audit and Risk Committee also meets with the external 
auditor without any Executive Director being present. The Chief 
Executive is invited to attend Remuneration Committee 
meetings when appropriate. The Company Secretary is also 
Secretary to the Remuneration Committee and the Audit and 
Risk Committee, and attends meetings for this purpose.

Number of meetings
attended

Bob Lawson
Frank Nelson
Martyn Coffey
Patrick Kalverboer
Mark Kelly
Michael Scott

Audit and
Risk
Committee

Remuneration
Committee

Nomination
Committee

–
4/4
4/4
–
–
–

2/2
2/2
2/2
–
–
–

2/2
2/2
2/2
2/2
2/2
–

Board

6/6
6/6
6/6
5/6
6/6
6/6

The Company Secretary
All the Directors have access to the advice and services of the 
Company Secretary. The Company Secretary has responsibility  
for ensuring that all Board procedures are followed and for advising 
the Board, through the Chairman, on governance matters.  
The Company Secretary provides updates to the Board on 
regulatory and corporate governance issues, new legislation, and 
Directors’ duties and obligations. The appointment and removal of 
the Company Secretary is one of the matters reserved for the Board.

Whenever necessary, Directors may take independent 
professional advice at the Company’s expense. Board 
Committees are provided with sufficient resources to undertake 
their duties, including the option to appoint external advisers 
when they deem it appropriate.

Board induction, development and support
New Directors receive a formal induction on joining the Board, 
which covers Group policies and other key information. Tailored 
training may be arranged to meet individual needs, for example 
to refresh knowledge of the Listing Rules and regulatory 
compliance. Typically, a new Director will meet the Chairman 
and other Non-executive Directors in one-on-one sessions; he 
or she will have meetings with key management, briefings with 
external advisers and Shareholders, and a programme of site 
visits will be arranged at which the Director meets site-based 
staff to gain a full understanding of the business.

Looking forward, it is the Company’s expectation that training 
will be built in to the annual Board programme, designed to 
incorporate a range of in-depth topics of particular relevance to 
the business. Training needs will be identified through the Board 
evaluation process and through individual reviews between the 
Directors and the Chairman. Directors are expected to attend 
external courses and seminars as appropriate to maintain and 
develop their Board competencies.

During 2017, there were Board briefings relating to changes to 
financial reporting and corporate governance (including health 
and safety regulations and business continuity planning). There 
were also individual meetings between Non-executive Directors 
and senior managers relating to areas of particular interest.

place to mitigate them. In conducting its review, the Board has 
included a robust assessment of these risks, and the 
effectiveness of mitigating controls.

The Audit and Risk Committee Report on pages 47 to 49 
describes the internal control system and how it is managed 
and monitored.

The Board confirms that no significant failings or weaknesses were 
identified in relation to the review. The Board also acknowledges 
that such systems are designed to manage, rather than eliminate, 
the risk of failure to achieve business objectives and can only 
provide reasonable and not absolute assurance against material 
misstatement or loss.

Engagement with Shareholders
The Board considers that communications with Shareholders are 
extremely important. Now in our third year as a listed business,  
we have developed open and frequent dialogue with investors. 
The Chief Executive and Chief Financial Officer meet regularly with 
major Shareholders and potential investors to discuss the Group’s 
performance, strategic issues and Shareholder investment 
objectives. We also periodically arrange site visits for investors.

Statement of compliance with the Code
This Corporate Governance Statement, together with the 
Nominations Committee Report, the Audit and Risk Committee 
Report and the Remuneration Committee Report, provide a 
description of how the main principles of the Code have been 
applied within Eurocell during 2017.

It is the Board’s view that Eurocell was in compliance with the 
relevant provisions set out in the Code in all material respects.

Alongside the Annual and Half-Year Results, the Group follows a 
regular reporting and announcement schedule to ensure that 
matters of importance affecting the Group are communicated to 
investors. In addition, in 2017 the Group launched a much improved 
investor website: investors.eurocell.co.uk

This statement complies with sub sections 2.1, 2.2(1), 2.3(1), 2.5, 
2.7 and 2.10 of Rule 7 of the Disclosure Rules and Transparency 
Rules of the Financial Conduct Authority. The information 
required to be disclosed by sub-section 2.60 of Rule 7 is shown 
on pages 65 to 67.

During 2017, a total of approximately 87 investor meetings were 
held, at which at least 57 institutions were represented. Feedback 
from these meetings and other Shareholder communications are 
provided to the Board. The Board also receives copies of analysts’ 
and brokers’ briefings.

The Chairman is available to meet with institutional Shareholders 
to discuss governance and strategy and gain an understanding of 
Shareholder views and concerns. The Chairman ensures that the 
views of Shareholders are communicated to the Board as a 
whole. The Senior Independent Director and other Non-executive 
Directors are also available to meet Shareholders separately if 
requested.

Risk management and internal control
The Board acknowledges its responsibility for determining the 
nature and extent of the significant risks it is willing to take in 
achieving its strategic objectives, and for the Group’s system of 
internal control.

The Board has carried out a review of the effectiveness of the 
Group’s risk management and internal control systems, 
including financial, operational and compliance controls, for the 
period covered by this Annual Report.

The Strategic Report comments in detail (pages 34 to 38) on the 
nature of the principal risks and uncertainties facing the Group; 
in particular those that would threaten our business model, 
future performance, solvency or liquidity and the measures in 

Annual General Meeting
Our AGM will be held at Fairbrook House on 18 May 2018.

The notice of our AGM, together with the Directors’ voting 
recommendations on the resolutions to be proposed, is included 
on a separate circular to Shareholders and will be dispatched at 
least 20 working days before the meeting. The notice will be 
available to view at investors.eurocell.co.uk.

All Directors attend the AGM, including the Chairs of the Audit and 
Risk, Remuneration and Nomination Committees, who are available 
to answer questions. The Board welcomes questions from 
Shareholders who have an opportunity to raise issues informally or 
formally before or during the meeting.

For each proposed resolution, the proxy appointment forms 
provide Shareholders with the option to direct their proxy vote 
either for or against the resolution or to withhold their vote.  
The proxy form and any announcement of the results of a vote 
make it clear that a ‘vote withheld’ is not a vote in law and will 
not be counted in the calculation of the proportion of the votes 
for and against the resolution.

All valid proxy appointments are properly recorded and counted 
by Equiniti, the Company Registrars. Information on the number 
of shares represented by proxy, the proxy votes for and against 
each resolution, and the number of shares in respect of which 
the vote was withheld for each resolution, together with the 
proxy voting result, are given at the AGM. The total votes cast, 
including those at the AGM are published on our website 
(investors.eurocell.co.uk) immediately after the meeting.

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Nomination Committee

Statement from Bob Lawson, Chair of the Nomination Committee

Dear Shareholder,
I am pleased to report to you on the main activities of the 
Committee and how it has performed its duties during 2017.  
I chair Nomination Committee meetings, but would not do so 
where the Committee was discussing matters relating to my 
own reappointment or replacement as Chairman.

During the year the Nomination Committee held two scheduled 
meetings. Attendance at meetings is shown on page 44.

Activities during the year
•  Assisted the Executive Directors with the selection and 

recruitment of a new Head of Human Resources, following 
the retirement of Glenn Parkinson in October 2017.

•  Organisational succession and development planning at 

Board and senior management level.

Diversity
The Committee remains committed to achieving diversity in its 
widest sense in the composition of the Board, senior 
management and throughout the Group. This includes diversity 
in gender and ethnicity.

Our objective is to recruit people with an appropriate range of 
skills, knowledge and experience. We would like to see women 
represented fairly on the Board and Steering Group and we will 
continue to work towards this. Our overriding policy in any new 
appointment is to select on merit to ensure the continued 
success of the business.

Bob Lawson
Chair of the Nomination Committee
8 March 2018

Members:
Bob Lawson (Chairman)
Patrick Kalverboer
Frank Nelson
Martyn Coffey
Mark Kelly

Role and Responsibilities:
The principal duties of the Nomination Committee are to:
•  Keep under review the structure, size and composition 

of the Board, including the skills, knowledge and 
experience required by it. 

•  Keep under review the time commitments required from 

Non-executive Directors. 

•  Consider succession planning for the Directors and 
other senior managers, giving due weight to the 
achievement of diversity in its widest sense.
Identify and nominate candidates to fill any vacancies 
arising in Board positions.

• 

46 EUROCELL PLC

Annual Report and Accounts 2017

Audit and Risk Committee

Statement from Frank Nelson, Chair of the Audit and Risk Committee

Dear Shareholder,
I am pleased to report to you on the Audit and Risk 
Committee’s objectives and activities during 2017. 
This report, which is part of the Directors’ Report, 
explains how the Audit and Risk Committee has 
discharged its responsibilities during 2017, and 
reflects the recent changes to reporting under the 
Code. I hope you find it useful and informative.

The role of the Audit and Risk Committee is to 
oversee financial reporting. The Committee reviews 
the ongoing effectiveness of the Group’s internal 
controls and provides assurance on the Group’s risk 
management processes. The Committee also 
assesses information received from the external and 
internal audit functions.

The Committee has reviewed the Group’s Financial 
Statements contained in this Annual Report and is 
satisfied that they present a fair, balanced and 
understandable assessment of the Group’s position 
and prospects. The Committee has provided 
assurance to this effect to the Board.

The Audit and Risk Committee is the body appointed 
by the Board with responsibility for carrying out the 
functions required by the Listing Rules DTR 7.1.3R. 
The terms of reference of the Committee include all 
the matters required under the Code.

The Chairman of the Committee is a Fellow of the 
Chartered Institute of Management Accountants and 
the Board is satisfied he has recent and relevant 
financial experience as required by the Code.

During the year, the Audit and Risk Committee held 
four scheduled meetings. Attendance is shown on 
page 44.

The external auditors were invited to attend all 
meetings of the Committee. Other individuals, such 
as the Chief Executive Officer, the Chief Financial 
Officer and other members of the Board are invited 
to attend the Committee meetings as and when 
appropriate.

In addition, the external auditors’ met with the 
Committee without executive management being 
present. The external auditors’ also met separately 
with each of the Audit and Risk Committee Chairman 
and the Chief Financial Officer.

Members:
Frank Nelson (Chairman)
Martyn Coffey

The Company Secretary acts as secretary to the Committee.

Role and Responsibilities:
The principal duties of the Audit and Risk Committee are to:
•  Review the Annual Report, Half-Year Report and any other formal 

announcements relating to the Group’s financial performance, giving 
due consideration to significant accounting issues and judgements 
contained therein, as well as compliance with accounting standards 
and other legal and regulatory requirements.

•  Review the Annual Report and Financial Statements to advise the 
Board on whether they give a fair, balanced and understandable 
explanation of the Group’s business and performance over the 
relevant period.

•  Review the Group’s financial reporting systems and procedures.
•  Review the Group’s internal controls and risk management systems 
and advise the Board whether they are adequate, by considering 
reports on their effectiveness from the Chief Financial Officer and 
Chief Executive Officer, together with reports from the Group’s 
outsourced internal auditor and from the external auditor.

•  Review and update the Group’s risk register.
•  Review the Group’s procedures to ensure compliance with the 

provisions of the Bribery Act 2010 and the Group’s whistleblowing policy.

•  Review external auditors’ independence and objectivity, audit and 
non-audit fees and make recommendations regarding audit tender 
and the appointment and remuneration of the auditors’, together 
with the terms of their engagement.

•  Review the annual audit plan and monitor the effectiveness of the 

external audit process.

•  Monitor and review the effectiveness of the outsourced internal 
audit function. Review the internal audit plan, all internal audit 
reports, and review and monitor management’s responses to the 
findings and recommendations of the internal audit function.

•  Consider the adequacy of the Group’s finance function.
•  Review the Group’s tax strategy.
•  Review the Committee Terms of Reference.

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CORPORaTE gOvERNaNCE

Audit and Risk Committee continued

Summary of activities
The areas of particular focus for the Committee in 2017, and up 
to the date of this Annual Report, were as follows:
•  Reviewed the 2016 and 2017 Annual Reports, as well as the 

2017 Half-Year Report.

•  Considered information presented by management on 

significant accounting estimates and judgements adopted in 
respect of the Group’s 2016 and 2017 Financial Statements 
and the 2017 Half-Year Report.

•  Reviewed reports from the external auditors’ setting out their 
findings as a result of their audits for the years ended 31 
December 2016 and 2017, as well as their review of the 2017 
Half-Year Report.

•  Reviewed the external auditors’ plan for their audit for the 

year ended 31 December 2017.

•  Reviewed documentation prepared to support the viability 

statement and going concern assumption set out on page 39.

•  Considered the impact of new accounting standards and 

financial reporting requirements, including guidance issued 
by the Financial Reporting Council (‘FRC’). 

•  Considered reports by management related to the 

effectiveness of the Group’s systems of risk management 
and internal control.

•  Reviewed the Group’s risk register.
•  Considered reports prepared by the Group’s outsourced 

internal audit function.

•  Reviewed and updated the Group’s Whistleblowing and 

Anti-bribery policies.

The Committee is kept up to date with changes to accounting 
standards and developments in financial reporting, company 
law and other regulatory matters through presentations from the 
external auditors’, Chief Financial Officer and the Company’s 
Finance function.

Key accounting estimates and judgements
As described above, the Committee reviewed the key estimates 
and judgements used in the preparation of the Group’s 2017 
Financial Statements. These were as follows:

Inventory valuation
The Committee critically reviewed the carrying value of the 
Group’s inventory, particularly with regard to management’s 
assessment of the appropriate level of provisioning against 
obsolescence as at 31 December 2017. This review was 
undertaken in the context of current trading and the forecast  
for the next financial year. The Committee concurred with 
management’s assessment of the carrying value of Group 
inventory. The Committee noted that there continues to be 
considerable management focus on both the optimisation of 
finished goods inventory levels and, looking forward, on the 
operational controls over the management of inventory.

Accounts receivable recoverability
The Committee considered and critically evaluated the Group’s 
methodology with respect to setting provisions for potential bad 
and doubtful debts, as well as the absolute level of provisions 
held as at 31 December 2017. The review took into account the 
specific nature and characteristics of customers in the Group’s 
two major divisions. The Committee is satisfied that the current 
level of provisions is appropriate.

Provisions for dilapidations on leased properties
The Group currently operates with 190 branches, each of which 
is situated in a leased property. Leases are typically for five years, 
with a three-year break clause. The Committee undertook a 
review of the methodology used to estimate the liability for 
remedial works that may arise with respect to the Group’s 
leasehold properties, as well as the absolute level of provision 
held and amounts utilised. The Committee is satisfied that the 
current level of provision is reasonable.

Carrying value of intangible assets
The carrying value of goodwill and intangible assets are assessed 
at least annually, or when an indication of impairment arises. 
Where the carrying value of an asset exceeds its recoverable 
amount (i.e. the higher of value in use and fair value less costs to 
sell), the asset is written down. The Committee is satisfied that 
the key estimates applied to assess the recoverable amounts are 
reasonable. Further details on impairment along with the key 
estimates are provided in Note 16.

Risk management
The Group’s risk management processes are set out in detail on 
pages 34 to 35.

The Group maintains a written risk register that identifies key 
risks, the probability of those risks occurring and the impact 
they would have on the Group if unmitigated. Against each 
gross risk, the controls that exist to manage and, where 
possible, minimise or eliminate those risks are also listed, and  
an assessment of net risk is provided. The risk register also 
identifies any further actions required such that net residual risk 
is consistent with the risk appetite set by the Board. The register 
is regularly updated to reflect changes in circumstances.

The Group, established a Risk Management Committee early  
in 2017, chaired by the Chief Financial Officer. This Committee 
reviews the most significant risks and the status of related 
mitigating actions each month, with other risks reviewed on a 
cyclical basis.

The Audit and Risk Committee reviews the risk register twice 
per year to ensure the timely identification and robust 
management of inherent and emerging risks taking place.  
To the extent that any failings or weaknesses are identified 
during the review process, appropriate measures are taken  
to remedy these.

48 EUROCELL PLC

Annual Report and Accounts 2017

Information relating to the management of risks and any 
changes to the assessment of key risks is reported by the  
Audit and Risk Committee to the Board.

An annual review of external audit effectiveness is undertaken 
by the Committee.

Whistleblowing and bribery
The Audit and Risk Committee monitors any reported incidents 
under our whistleblowing policy, which is available to all 
employees. This policy sets out the procedure for employees to 
raise legitimate concerns about any wrongdoing without fear of 
criticism, discrimination or reprisal. No matters were raised 
under the policy during 2017.

The Audit and Risk Committee also takes responsibility for 
reviewing the policies and procedures adopted by the Group to 
prevent bribery. The Group is committed to a zero-tolerance 
position with regard to bribery. The Committee is satisfied  
that the Group’s procedures with respect to these matters  
are adequate.

Frank Nelson
Chair of the Audit and Risk Committee
8 March 2018

Internal controls
The Group has an established internal control framework, the 
key features of which include clearly defined reporting lines and 
authorisation limits and a comprehensive budget and monthly 
reporting system. The schedule of authorisation limits was 
updated in December 2016, to reflect the development of the 
business since its IPO, and approved by the Board.

The internal control framework governs the internal financial 
reporting process of the business, with checks and balances 
built into the system that are designed to reduce the likelihood 
of material error or fraud.

The Committee monitors and reviews the effectiveness of 
internal controls on an ongoing basis, primarily by reviewing 
reports from senior management.

Internal audit
In order to further enhance the internal control and risk 
management processes, the Group implemented an outsourced 
internal audit function in March 2017. Following a formal tender 
process the Company appointed KPMG to fulfil this role.  
The Committee worked with KPMG to set the programme for 
internal audit in 2017, which included reviews over the Group’s 
risk management systems, payroll, cyber security, GDPR 
readiness and management’s branch audit process.

External audit and auditors’ independence
The Audit and Risk Committee has primary responsibility for 
making a recommendation to the Board on the appointment, 
reappointment and removal of the external auditors’. It keeps 
under review the scope and results of the audit, its cost 
effectiveness and the independence and objectivity of the 
auditors’. There are no contractual obligations restricting our 
choice of external auditors.

The Group’s current auditors’ PwC were appointed at the Audit and 
Risk Committee meeting on 29 April 2015, following the Company’s 
IPO. PwC has processes in place designed to maintain 
independence, including regular rotation of the audit partner. 

The Committee has also adopted policies to safeguard the 
independence of its external auditors’. Any work awarded to the 
external auditors’ with a value of more than £5,000 in aggregate  
in any financial year, other than an audit, requires the specific 
approval of the Committee. Where the Committee perceives 
that the independence of the auditors’ could be compromised, 
the work will not be awarded to it. Details of amounts paid  
to PwC for audit and audit related assurance services in 2017 
are set out on page 88.

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CORPORaTE gOvERNaNCE

Directors’ Remuneration Report

Remuneration Committee Chairman’s Letter

Dear Shareholder,
I am pleased to present the Directors’ Remuneration Report for 
2017. The report is split into two parts:
•  Part A: The Directors’ Remuneration Policy – which provides 
a summary of the remuneration policy for which Shareholder 
approval was obtained at the 2016 AGM and which will 
continue to apply without amendment for the forthcoming 
year; and

•  Part B: The Annual Report on Remuneration – which sets out 
payments and awards made to the Directors and details the 
link between Company performance and remuneration for 
2017 and how the policy will be operated for 2018.

As no changes are proposed to the existing policy, only one 
remuneration resolution will be tabled at the 2018 AGM i.e. the 
advisory Shareholder vote on the Annual Report on 
Remuneration.

Work of the committee during the year
The Committee met two times during 2017. The main 
Committee activities during the year (full details of which are set 
out in the relevant sections of this report) included:
•  Agreeing the performance against the targets and payout for 

the 2016 annual bonus awards.

•  Agreeing Executive Director base salary increases from 

1 April 2017.

•  Setting the performance targets for the 2017 annual bonus.
•  Agreeing the award levels and earnings per share and 
operating cash flow targets for the 2017 PSP awards.
•  Approving awards under the Eurocell Save As You Earn 

Scheme (including awards to the two Executive Directors).
•  Approving the vesting of Mark Kelly’s buyout share award at 

the 12-month anniversary of grant.

Pay for Performance
As described in earlier sections of this Annual Report, our senior 
management team delivered very good progress against our 
strategic priorities in 2017. Further, against a more challenging 
economic backdrop, the business reported robust financial 
results and another consistent operational performance.

Sales growth was good at 8% (excluding acquisitions), with 
market share gains across the Group. Profitability was solid, 
having been impacted by a subdued Repair, Maintenance and 
Improvements (‘RMI’) market and especially by higher raw 
material cost inflation. Where possible, the team mitigated 
pricing pressure with selling price increases, but the market 
does lag supplier rises so there is a delay in capturing the 
benefit. However, management also delivered on initiatives 
which increased significantly the use of recycled material in  
our manufacturing operations, in order to further alleviate  
cost inflation. 

In addition, the business made significant investments in 2017, 
including opening 31 new branches and progressing capital 
expenditure to expand our recycling capability. Management 

Members:
Martyn Coffey (Chairman)
Bob Lawson
Frank Nelson

Role and Responsibilities:
The Committee’s principal responsibilities are to:
•  Recommend to the Board the remuneration strategy and 
framework for the Chairman, Executive Directors and 
senior managers. 

•  Determine, within that framework, the individual 

remuneration arrangements for the Executive Directors 
and senior managers. 

•  Oversee any major changes in employee benefit 

structures throughout the Group.

50 EUROCELL PLC

Annual Report and Accounts 2017

believes these investments leave the Group well placed to 
deliver further gains in market share and more control of  
material costs in the future.

The Committee believes that the above approach takes due 
account of market and best practice and, importantly, also 
reflects and supports Eurocell’s strategy and promotes the 
Company’s long-term success.

Format of this Report and matters to be approved  
at our AGM
Notwithstanding the fact that: (i) we will not be seeking 
Shareholder approval for any changes to our Remuneration 
Policy at the 2018 AGM; and (ii) the relevant Regulations do not 
require us to reproduce our Remuneration Policy in this report; 
for ease of reference we have decided to include a summary of 
our policy in addition to the Annual Report on Remuneration 
section of the report (in respect of which we will be holding an 
advisory vote at the forthcoming AGM). The full Directors’ 
Remuneration Policy was disclosed in the 2015 Annual Report.

I hope that you will continue to show support for our approach 
to remuneration at Eurocell. Should you have any queries  
or comments, please feel free to contact me at  
martyn.coffey@eurocell.co.uk.

Martyn Coffey
Chair of the Remuneration Committee
8 March 2018

This performance has been reflected in the payments made  
to the Executive Directors under the Annual Bonus Plan, 
amounting to 40% of salary. Performance against the adjusted 
profit before tax element of the bonus resulted in a bonus of 
42% of that element (i.e. approx. 30% of salary) while 
performance against the cash flow element of the bonus 
resulted in a bonus of 33% of that element (i.e. approx. 10%  
of salary). In addition, the health and safety underpin was 
considered satisfied.

Further details of these bonus pay-outs (including information 
regarding performance against the relevant targets and the 
operation of the deferred share element of the plan) can be 
found on page 60 and 61 of this report.

No Performance Share Plan (‘PSP') awards vested during the 
year (the first vestings for the current Executive Directors are 
due to take place in 2019 based on EPS and operating cash 
flow performance over the three years to 31 December 2018).

Summary of our Directors’ Remuneration Policy
At the AGM on 19 May 2016, we put our Remuneration Policy  
to Shareholders for a binding vote. We were very pleased to receive 
unanimous approval for the policy. We do not propose making any 
changes to the policy this year. Therefore, the main elements of  
the Executive Directors’ packages will remain as follows:
•  Base salaries
  Salary levels (as well as overall remuneration opportunity)  
will be positioned to reflect experience and responsibility. 
Mark Kelly’s and Michael Scott’s current salaries are 
£367,200 and £234,600 respectively. In line with other 
Eurocell employees, with effect from 1 April 2018, these 
salaries will be increased by 2%.

•  Pensions/benefits 
  A defined contribution/salary supplement of 15% of salary 

will continue to be offered, together with a standard suite of  
other benefits.
•  Annual bonus 
  The maximum annual bonus remains at 100% of salary.  

For 2018, reflecting Eurocell’s underlying strategy, 70% of the 
bonus will be based on adjusted profit before tax and 30% 
will be based on cash flow targets. The targets will be subject 
to a health and safety underpin. Up to 50% of any bonus 
earned is normally deferred into shares for three years.

•  Long-term incentives
  PSP awards are expected to be made in April 2018.  

Award levels will be set at 100% of salary for Mark Kelly and 
Michael Scott. Performance targets will be based on three 
year earnings per share growth (two-thirds of the award)  
and cash flow (one-third) targets.

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Directors’ Remuneration Report continued

Explanatory foreword
This report contains the material required to be set out as the Directors’ Remuneration Report for the purposes of Part 4 of  
The Large and Medium-sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013. Our Directors’ 
Remuneration Policy was approved at the 2016 AGM. We are not proposing to make any changes to this policy, which will continue 
to apply for the forthcoming year. For ease of reference, we have set out in Part A below the key features of our policy. The full, 
formal policy is as disclosed in the 2015 Annual Report, which is available on the Company’s website.

Part B constitutes the Annual Report on Remuneration. The auditors have reported on certain parts of the Annual Report on 
Remuneration and stated whether, in their opinion, those parts have been properly prepared in accordance with the Companies 
Act 2006. Those parts which have been subject to audit are clearly indicated.

PART A: DIRECTORS’ REMUNERATION POLICY
The following table summarises the key aspects of the Directors’ Remuneration Policy:

Executive Directors

Element and Purpose

Policy and Operation

Maximum

Performance Measures

Base salary
This is the core element of 
pay and reflects the 
individual’s role and 
position within the Group 
with some adjustment to 
reflect their capability and 
contribution.

Base salaries will be reviewed each year 
by the Committee.

The Committee does not strictly follow 
data, but uses the median position (as 
against appropriate size and/or sector 
peers) as a reference point in considering, 
in its judgement, the appropriate level of 
salary having regard to other relevant 
factors including corporate and individual 
performance and any changes in an 
individual’s role and responsibilities.

Base salary is paid monthly in cash.

Benefits
To provide benefits valued 
by recipients.

The Executive Directors can receive a car 
allowance or company car, private family 
medical cover, permanent health 
insurance and life assurance.

The Committee reserves discretion to 
introduce new benefits where it concludes 
that it is appropriate to do so, having 
regard to the particular circumstances and 
to market practice.

Where appropriate, the Company will 
meet certain costs relating to Executive 
Director relocations.

n/a

n/a

It is anticipated that salary 
increases will generally be in 
line with those awarded to 
salaried employees. However, 
in certain circumstances 
(including, but not limited to, 
changes in role and 
responsibilities, market levels, 
individual and Company 
performance), the Committee 
may make larger salary 
increases to ensure they are 
market competitive. The 
rationale for any such increase 
will be disclosed in the 
relevant Annual Report on 
Remuneration.

It is not possible to prescribe 
the likely change in the cost of 
insured benefits or the cost of 
some of the other reported 
benefits year-to-year, but the 
provision of benefits will 
operate within an annual limit 
of £100,000 (plus a further 
100% of base salary in the 
case of relocations).

The Committee will monitor 
the costs of benefits in 
practice and will ensure that 
the overall costs do not 
increase by more than the 
Committee considers 
appropriate in all the 
circumstances.

52 EUROCELL PLC

Annual Report and Accounts 2017

Element and Purpose

Policy and Operation

Maximum

Performance Measures

Pension
To provide retirement 
benefits.

Executive Directors can receive pension 
contributions to personal pension 
arrangements or, if a Director is impacted 
by annual or lifetime limits on contribution 
levels to qualifying pension plans, the 
balance can be paid as a cash 
supplement.

The maximum employer’s 
contribution is limited to up to 
15% of base salary.

n/a

Annual Bonus Plan
To motivate executives and 
incentivise delivery of 
performance over a 
one-year operating cycle, 
focusing on the short-to-
medium-term elements of 
our strategic aims.

Annual Bonus Plan levels and the 
appropriateness of measures are reviewed 
annually at the commencement of each 
financial year to ensure they continue to 
support our strategy.

The maximum level of  
Annual Bonus Plan outcomes 
is 100% of base salary per 
annum for the duration of  
this policy.

Once set, performance measures and 
targets will generally remain unchanged 
for the year, except to reflect events such 
as corporate acquisitions or other 
significant events where the Committee 
considers it to be necessary in its opinion 
to make appropriate adjustments.

Annual Bonus Plan outcomes can be paid 
in a mix of cash and deferred shares 
granted under the Company’s Deferred 
Share Plan (‘DSP’), following the 
determination of achievement against 
performance measures and targets.

Awards under the DSP are deferred for 
such periods as the Committee selects at 
grant, which will not normally be less than 
(but may be longer than) three years and 
are subject to continued employment.

Where an element of bonus is payable as 
deferred shares under the DSP, individuals 
may be able to receive a dividend 
equivalent in cash or shares equal to the 
value of dividends which would have been 
paid during the vesting period.

Clawback and malus provisions apply to 
the Annual Bonus Plan and DSP, as 
explained in more detail in the notes to the 
policy table, as disclosed in the 2015 
Annual Report.

The performance 
measures applied may be 
financial or non-financial 
and corporate, divisional 
or individual and in such 
proportions as the 
Committee considers 
appropriate.

Attaining the threshold 
level of performance for 
any measure will not 
produce a pay-out of 
more than 20% of the 
maximum portion of 
overall annual bonus 
attributable to that 
measure, with a sliding 
scale to full pay-out for 
maximum performance.

However, the Annual 
Bonus Plan remains a 
discretionary arrangement 
and the Committee retains 
a standard power to apply 
its judgement to adjust the 
outcome of the Annual 
Bonus Plan for any 
performance measure 
(from zero to any cap) 
should it consider that to 
be appropriate.

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Directors’ Remuneration Report continued

Executive Directors continued

Element and Purpose

Policy and Operation

Maximum

Performance Measures

Long-term incentives
To motivate and incentivise 
delivery of sustained 
performance over the long 
term, and to promote 
alignment with 
Shareholders’ interests, the 
Company operates the 
Performance Share Plan 
(‘PSP’).

Awards under the PSP take the form of 
nil-cost options which vest to the extent 
performance conditions are satisfied over 
a period of at least three years.

The PSP allows for awards 
over shares with a maximum 
value of 150% of base salary 
per financial year.

The Committee expressly 
reserves discretion to make 
such awards as it considers 
appropriate within these limits.

Under the PSP plan rules, vested awards 
may also be settled in cash.

The PSP rules allow that the number of 
shares subject to vested PSP awards may 
be increased to reflect the value of 
dividends that would have been paid in 
respect of any ex-dividend dates falling 
between the grant of awards and the 
expiry of any vesting period.

Malus and clawback provisions apply to 
PSP awards and are explained in more 
detail in the notes to the policy table, as 
disclosed in the 2015 Annual Report.

The Committee may set 
such performance 
conditions on PSP awards 
as it considers appropriate 
(whether financial or 
non-financial and whether 
corporate, divisional or 
individual).

Performance periods may 
be over such periods as 
the Committee selects at 
grant, which will not 
normally be less than (but 
may be longer than) three 
years.

No more than 25% of 
awards vest for attaining 
the threshold level of 
performance conditions.

Share ownership 
guidelines
To further align the 
interests of Executive 
Directors with those of 
Shareholders.

All-employee  
share plans
To encourage share 
ownership by employees, 
thereby allowing them to 
share in the long-term 
success of the Group and 
align their interests with 
those of the Shareholders. 

Executive Directors are expected to build 
up a prescribed level of shareholding 
within five years of commencement of 
employment (or such longer period as the 
Committee may determine). 

n/a

100% of base salary for all 
Executive Directors.
The Committee reserves the 
power to amend (but not 
reduce) these levels in future 
years. 

These are all-employee share plans 
established under HMRC tax-advantaged 
regimes and follow the usual form for  
such plans.

The maximum participation 
levels for all-employee share 
plans will be the limits for such 
plans set by HMRC from time 
to time.

Consistent with normal 
practice, such awards will 
not be subject to 
performance conditions.

Executive Directors will be able to 
participate in all-employee share plans  
on the same terms as other Group 
employees. 

54 EUROCELL PLC

Annual Report and Accounts 2017

Chairman and Non-executive Directors

Element and Purpose

Policy and Operation

Maximum

Performance Measures

Chairman/Non-
executive Director fees
To enable the Company to 
recruit and retain Chairmen 
and Non-executive 
Directors of the highest 
calibre, at the appropriate 
cost.

The fees paid to the Chairman and 
Non-executive Directors aim to be 
competitive with other fully listed 
companies of equivalent size and 
complexity. 

The fees payable to the Non-executive 
Directors are determined by the Board, 
with the Chairman’s fees determined by 
the Remuneration Committee. Fees are 
paid monthly in cash.

The Chairman and Non-executive 
Directors will not participate in any new 
cash or share incentive arrangements 
from admission. 

The Company reserves the right to provide 
benefits (including travel and office 
support) to the Chairman and Non-
executive Directors.

Any increases actually made 
will be appropriately 
disclosed.

n/a

The aggregate fees (and any 
benefits) of the Chairman and 
Non-executive Directors will 
not exceed the limit from time 
to time prescribed within the 
Company’s Articles of 
Association for such fees 
(currently £325,000 per 
annum in aggregate).
If the Chairman and/or 
Non-executive Directors 
devote special attention to the 
business of the Company, or 
otherwise perform services 
which in the opinion of the 
Directors are outside the 
scope of the ordinary duties of 
a Director, they may be paid 
such additional remuneration 
as the Directors or any 
Committee authorised by the 
Directors may determine.

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Directors’ Remuneration Report continued

Other elements of our policy include:

Recruitment Remuneration Policy
The Company’s recruitment remuneration policy aims to give the Committee sufficient flexibility to secure the appointment and 
promotion of high-calibre executives to strengthen the management team and secure the skill sets to deliver our strategic aims.

In terms of the principles for setting a package  
for a new Executive Director, the starting point for 
the Committee will be to apply the general policy 
for Executive Directors as set out above and 
structure a package in accordance with that 
policy. Any caps contained within the policy for 
fixed pay do not apply to new recruits, although 
the Committee would not envisage exceeding 
these caps in practice.

The Annual Bonus Plan, DSP and PSP will 
operate (including the maximum award levels) as 
detailed in the general policy in relation to any 
newly appointed Executive Director. For an 
internal appointment, any variable pay element 
awarded in respect of the prior role may either 
continue on its original terms or be adjusted to 
reflect the new appointment as appropriate.

For external and internal appointments, the 
Committee may agree that the Company will 
meet certain relocation expenses as it considers 
appropriate.

For external candidates, it may be necessary to make additional awards in 
connection with the recruitment to buy-out awards forfeited by the individual on 
leaving a previous employer.

For the avoidance of doubt, buy-out awards are not subject to a formal cap.  
Any recruitment-related awards which are not buy-outs will be subject to the 
limits for Annual Bonus Plan and PSP as stated in the general policy. Details of 
any recruitment-related awards will be appropriately disclosed.

For any buy-outs the Company will not pay more than is, in the view of the 
Committee, necessary and will in all cases seek, in the first instance, to deliver 
any such awards under the terms of the existing Annual Bonus Plan, DSP or 
PSP. It may, however, be necessary in some cases to make buy-out awards on 
terms that are more bespoke than the existing Annual Bonus Plan, DSP or PSP.

All buy-outs, whether under the Annual Bonus Plan, DSP, PSP or otherwise, will 
take due account of the service obligations and performance requirements for 
any remuneration relinquished by the individual when leaving a previous 
employer. The Committee will seek (where it is practicable to do so) to make 
buy-outs subject to what are, in its opinion, comparable requirements in respect 
of service and performance. However, the Committee may choose to relax this 
requirement in certain cases (such as where the service and/or performance 
requirements are materially completed, or where such factors are, in the view of 
the Committee, reflected in some other way, such as a significant discount to 
the face value of the awards forfeited) and where the Committee considers it to 
be in the interests of Shareholders.

A new Chairman/Non-executive Director would be recruited on the terms explained above in respect of the main policy for such Directors.

Service contracts
Executive Directors
The Committee’s policy is that each Executive Director’s service agreement should be of indefinite duration, subject to termination 
upon no more than 12 months’ notice by either party. The service agreements of both Executive Directors comply with that policy. 
Contracts contain provisions allowing the Company to make payments in lieu of notice (albeit not including bonus or benefits) but 
do not contain change of control provisions.

The Committee reserves flexibility to alter these principles if necessary to secure the recruitment of an appropriate candidate and,  
if appropriate, introduce a longer initial notice period (of up to two years) reducing over time.

The date of each Executive Director’s contract is:

Mark Kelly 
Michael Scott 

29 March 2016
1 September 2016

56 EUROCELL PLC

Annual Report and Accounts 2017

Chairman/Non-executive Directors
The Chairman and each Non-executive Director is engaged for an initial period of three years. These appointments can be renewed 
following the initial three-year term. These engagements can be terminated by either party on twelve months’ notice.

Neither the Chairman nor any Non-executive Directors can participate in the Company’s incentive plans, are not entitled to any 
pension benefits and are not entitled to any payment in compensation for early termination of their appointment beyond the twelve 
months’ notice referred to above.

Name

Bob Lawson
Patrick Kalverboer
Frank Nelson
Martyn Coffey

Date of Original 
Appointment

Date of Latest
Appointment

4 February 2015
4 February 2015
4 February 2015
4 February 2015

2 February 2018
2 February 2018
2 February 2018
2 February 2018

Term

3 years
3 years
3 years
3 years

The Directors’ service agreements and letters of appointment are available for Shareholders to view from the Company Secretary 
on request.

Termination/change of control policy summary
It is appropriate for the Committee to consider treatments on a termination having regard to all of the relevant facts and 
circumstances available at that time. This policy applies both to any negotiations linked to notice periods on a termination and any 
treatments that the Committee may choose to apply under the discretions available to it under the terms of the Annual Bonus Plan, 
DSP and PSP. The potential treatments on termination under these plans are summarised in the table below:

Incentives

Annual Bonus  
Plan

If a leaver is deemed to be a ‘good leaver’; for example, leaving 
through injury, ill-health, disability, retirement, redundancy, sale of 
business or otherwise at the discretion of the Committee

Committee has discretion to determine an annual 
bonus which may be limited to the period actually 
worked.

If a leaver is not a ‘good leaver’

Change in control

Annual bonus generally 
paid.

Committee has discretion to 
determine annual bonus.

Deferred Share  
Plan

Awards normally vest either on cessation or the 
normal vesting date. The Committee can pro-rate 
awards if considered appropriate.

All awards will normally 
lapse.

Performance  
Share Plan

Will receive a pro-rated award subject to the 
application of the performance conditions at the 
end of the normal performance period.

All awards will normally 
lapse.

Committee retains standard discretions to either 
vary/disapply time pro-rating or to accelerate 
vesting to the earlier date of cessation (determining 
the performance conditions at that time).

Awards vest on a pro rata 
basis, unless the Committee 
determines not to pro-rate.

Will receive a pro-rated 
award subject to the 
application of the 
performance conditions at 
the date of the event, unless 
the Committee determines 
not to pro-rate.

On death, Annual Bonus Plan, DSP and PSP awards typically vest in full (with pro-rating also potentially applying).

The Company has the power to enter into settlement agreements with Directors and to pay compensation to settle potential legal 
claims. In addition, and consistent with market practice, in the event of the termination of an Executive Director, the Company may 
make a contribution towards that individual’s legal fees and fees for outplacement services as part of a negotiated settlement.  
Any such fees will be disclosed as part of the detail of termination arrangements. For the avoidance of doubt, the policy does not 
include an explicit cap on the cost of termination payments.

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Directors’ Remuneration Report continued

Other policy matters
The 2015 Annual Report also set out formal details of our approach to:
•  Travel and hospitality;
•  Differences between the policy on remuneration for Directors from the policy on remuneration for other employees;
•  Committee discretions;
•  External appointments;
•  Considerations of employment conditions elsewhere in the Group;
•  The operation of malus and clawback in relation to the PSP and annual bonus; and
•  How the views of Shareholders are taken into account. 

The Committee is mindful of ongoing debate regarding the publication of ratios comparing CEO to employee pay. The Committee 
does not at present consider it appropriate to publish such data in this report as it is concerned that no common methodology has 
yet been established amongst UK companies and their investors for these comparisons. The Company’s expectation is that it will 
publish ratios showing comparisons in future years when, as can be expected, UK regulations or guidance develop a common 
methodology.

Illustrations of application of Remuneration Policy 

1200

1000

800

0
0
0
£

600

£461k

£1,210k

31%

£741k

31%

13%

25%

400

100%

62%

38%

200

0

Minimum

On-target

Maximum

1200

1000

800

0
0
0
£

600

400

200

0

Long-term incentive
Annual bonus
Fixed

£768k

31%

31%

£469k

13%

25%

£290k

100%

62%

38%

Minimum

On-target

Maximum

Chief Executive Officer – Mark Kelly

Chief Financial Officer – Michael Scott

58 EUROCELL PLC

Annual Report and Accounts 2017

The charts above aim to show how the Remuneration Policy for Executive Directors will be applied in 2018 using the assumptions 
in the table below.

Minimum

•  Consists of base salary, benefits and pension.
•  Base salary is the salary to be paid with effect from 1 April 2018.
•  Estimated value of a full year’s benefits, including car allowance, private medical cover, health insurance and  

life assurance.

•  Pension measured as the cash allowance in lieu of Company contributions at 15% of salary.

Mark Kelly
Michael Scott

Base Salary

Benefits

Pension

Total Fixed

£374,544
£239,292

£29,785
£14,322

£56,182 £460,511
£35,894 £289,508

Target

Based on what the Director would receive if performance was on-target (excluding share price appreciation and 
dividends):
•  Annual bonus: consists of the on-target bonus of 50% of maximum opportunity.
•  Long-term incentives: consists of the threshold level of vesting (25% vesting) under the PSP.

Maximum

Based on the maximum remuneration receivable (excluding share price appreciation and dividends):
•  Annual bonus: consists of maximum bonus of 100% of base salary.
•  Long-term incentives: consists of the face value of awards (at 100% of salary for both Executive Directors) under 

the PSP.

PART B: THE ANNUAL REPORT ON REMUNERATION

The Committee (unaudited information)
The members of the Remuneration Committee are:

Martyn Coffey (Chairman)
Bob Lawson
Frank Nelson

The Committee’s principal responsibilities are to:
•  Recommend to the Board the remuneration strategy and framework for the Chairman, Executive Directors and senior managers. 
•  Determine, within that framework, the individual remuneration arrangements for the Executive Directors and senior managers. 
•  Oversee any major changes in employee benefit structures throughout the Group. 

The Chief Executive Officer is invited to attend meetings of the Committee, except when his own remuneration is being discussed, 
and the Chief Financial Officer and other Executive and Non-executive Directors attend meetings as required. Bob Lawson takes 
no part in any discussions relating to his own remuneration.

The Committee met two times during the year, with all members of the Committee present at these meetings.

The Committee has formal terms of reference which can be viewed on the Company’s website (investors.eurocell.co.uk).

FIT Remuneration Consultants LLP (‘FIT’), signatories to the Remuneration Consultants Group’s Code of Conduct, are appointed 
by the Committee and provide advice to the Committee on all matters relating to remuneration, including best practice. FIT 
provided no other services to the Group and, accordingly, the Committee was satisfied that the advice provided by FIT was 
objective and independent. FIT’s fees in respect of 2017 were £8,824 (excluding VAT). FIT’s fees were charged on the basis of the 
firm’s standard terms of business for advice provided.

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Directors’ Remuneration Report continued

Audited Information
Single total figure table (audited)
The remuneration for the Chairman, Executive and Non-executive Directors of the Company who performed qualifying services 
during the relevant financial year is detailed below. The Chairman and Non-executive Directors received no remuneration other than 
their annual fee.

For the year ended 31 December 2017:

Director

Mark Kelly (2)
Michael Scott(3)
Robert Lawson
Patrick Kalverboer
Frank Nelson
Martyn Coffey

For the year ended 31 December 2016:

Director

Mark Kelly(2)
Michael Scott(3)
Patrick Bateman(4)
Matthew Edwards(5)
Robert Lawson
Patrick Kalverboer
Frank Nelson
Martyn Coffey

Salary/fees
£000

Taxable
benefits(1)
£000

Bonus
£000

Long-term
incentives
£000

Pension
£000

365
233
120
40
48
45

28
14
–
–
–
–

Salary/fees 
£000

Taxable
benefits(1) 
£000

274
77
189
117
120
40
48
45

26
4
8
8
–
–
–
–

146
93
–
–
–
–

Bonus
£000

220
61
59
39
–
–
–
–

Other
£000

322
–
–
–
–
–

Total
remuneration
£000

916
375
120
40
48
45

–
–
–
–
–
–

55
35
–
–
–
–

Long-term
incentives 
£000

Pension
£000

Other
£000

Total
remuneration
£000

–
–
–
–
–
–
–
–

41
12
28
17
–
–
–
–

–
–
–
1
–
–
–
–

561
154
284
182
120
40
48
45

Notes:
(1)  Taxable benefits comprise car allowance, private family medical cover, permanent health insurance and life assurance. 
(2)  Mark Kelly was appointed to the Board with effect from 29 March 2016 and was appointed Chief Executive Officer with effect from 1 May 2016. Other in 2017 relates to the value 

of the recruitment award over 123,864 Eurocell plc shares granted on 28 June 2016 in connection with an amount forfeited on cessation of employment with his previous 
employer. The award vested after the expiry of a 12-month deferral period and was subject to continued employment but no other performance conditions. The value of the shares 
is based on the closing Eurocell share price on the date of vesting. While the buyout award also included the potential payment of £200,000 in cash, this amount was ultimately 
forfeited by Mr. Kelly and therefore no compensation was payable by Eurocell for this cash part of the buyout.

(3)  Michael Scott was appointed Chief Financial Officer with effect from 1 September 2016.
(4)  Patrick Bateman resigned with effect from 30 June 2016. 
(5)  Matthew Edwards left the Company with effect from 30 June 2016. Other in 2016 relates to payments for legal fees and other expenses made to Mr Edwards in connection with 

his settlement agreement. 

The aggregate emoluments (being salary/fees, bonuses, benefits and pension allowances) of all Directors for 2017 was £1,544,000 
(2016: £1,434,000).

Further information on the 2017 annual bonus (audited)
In 2017, the annual bonus metrics were a blend of targets relating to adjusted profit before tax (70% of the bonus opportunity)  
and cash flow (30% of the bonus opportunity). In addition, a health and safety adjustment underpin applied which, if not achieved,  
could reduce the bonus pay-out.

60 EUROCELL PLC

Annual Report and Accounts 2017

More particularly, the adjusted profit before tax and cash flow bonus targets were as follows:

£m

Adjusted Profit before Tax
Cash flow

Threshold

Target

Maximum

23.6
28.1

24.8
29.6

26.7
31.8

Actual

24.5
28.8

Pay-out
(% of max)

42
33

Performance against the adjusted profit before tax element of the bonus resulted in a bonus of 42% of that element (i.e. approx. 
30% of salary).

Performance against the cash flow element of the bonus resulted in a bonus of 33% of that element (i.e. approx. 10% of salary).

The health and safety underpin was also considered satisfied.

In total, this results in a total bonus pay-out of 40% of salary. 

50% of the annual bonus paid to Mark Kelly and Michael Scott will be deferred into shares under the DSP.

Statement of Directors’ shareholding and share interests (audited)
The table below details for each Director, the total number of Directors’ interests in shares at 31 December 2017:

Director

Mark Kelly
Michael Scott
Patrick Kalverboer (1)
Robert Lawson
Frank Nelson
Martyn Coffey

Beneficially owned
31 Dec 16(2)

Beneficially 
owned
31 Dec 17(2)

Vested but 
unexercised
awards

Unvested 
DSP

Unvested 
PSP(3)

Unvested 
SAYE

SOG 
(% of salary)(4)

SOG 
met?(4)

43,939
–
20,159,094
58,596
28,571
5,714

109,469
14,215
30,000
72,811
28,571
10,714

–
–
–
–
–
–

45,502
12,724
–
–
–
–

421,565
220,656
–
–
–
–

11,029
11,029
–
–
–
–

100
100
–
–
–
–

No
No
n/a
n/a
n/a
n/a

Notes:
(1)  The interests of H2 Equity Partners are noted as interests of Patrick Kalverboer. Mr Kalverboer is a managing partner of H2 Equity Partners. On 16 March 2017 H2 Equity Partners 

disposed of its entire shareholding in the Company.

(2)  The beneficial shareholdings set out above include those held by Directors and their respective connected persons.
(3)  Performance-based share awards.
(4)  Under share ownership guidelines implemented by the Remuneration Committee, Executive Directors are required to build and then maintain a shareholding equivalent to at least 

100% of base salary within five years of commencement of employment. As described above, Mark Kelly and Michael Scott were appointed in March and September 2016 
respectively and continue to build their shareholdings to comply with this guideline.

Performance Share Plan awards granted in 2017
The following awards were made under the PSP in 2017:

Mark Kelly
Michael Scott

Date of grant

4 April 2017
4 April 2017

Basis of award
(% salary)

Share price(1)

Number of 
shares

Face value of 
award at grant

Exercise period

100
100

243.0
243.0

148,148
94,650

360,000
230,000

April 2020 to April 2021
April 2020 to April 2021

Notes:
(1)  Rounded to one decimal place for the purposes of presentation in this report.

The performance conditions applying to the awards made in April 2017 relate to: (i) adjusted earnings per share growth for 
two-thirds of the award; and (ii) Group cash flow targets for one-third of the award. Group cash flow is defined as the aggregate of 
EBITDA less working capital (and excluding capital expenditure) for each of the three financial years falling in the performance period.

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Directors’ Remuneration Report continued

More specifically:

Adjusted EPS growth target to 31 December 2019

Portion of award vesting

Above 13% p.a.
Between 7% p.a. and 13% p.a.
7% p.a.
Below 7% p.a.

100%
Pro rata on straight-line between 25% and 100%
25%
0%

Operating cash flow to 31 December 2019

Portion of award vesting

Above £103.7 million
Between £84.9 million and £103.7 million
£84.9 million
Below £84.9 million

100%
Pro rata on straight-line between 25% and 100%
25%
0%

Outstanding Share Plan awards
Details of all outstanding share awards made to Executive Directors are set out below:

Award
type

Ex
price
(p)

Grant
date

Interest at  
1 January
2017

Awards
granted  

Awards
lapsed  

Awards
vested  

in the year

in the year

in the year

Interest at
31 December
2017

Exercise period Notes

Executive

Mark Kelly

Michael Scott

PSP
Recruitment
PSP
DSP
SAYE 163.2

0 28/06/16
0 28/06/16
0 04/04/17
0 04/04/17
07/04/17

PSP
PSP
DSP
SAYE 163.2

0
19/12/16
0 04/04/17
0 04/04/17
07/04/17

273,417
119,424
–
–
–

126,006
–
–
–

Patrick Bateman

Matthew Edwards

PSP

PSP

0 09/03/15

118,094

0 09/03/15

57,142

–
–
148,148
45,502
11,029

–
94,650
12,724
11,029

–

–

–
–
–
–
–

–
–
–
–

–

–

–
119,424
–
–
–

–
–
–
–

–

–

273,417
–
148,148
45,502
11,029

Jun 19 – Jun 20
Jun 17 – Jun 18
Apr 20 – Apr 21
Apr 20 – Apr 21
Apr 20 – Oct 20

126,006 Dec 19 – Dec 20
Apr 20 – Apr 21
Apr 20 – Apr 21
Apr 20 – Oct 20

94,650
12,724
11,029

118,094 Mar 18 – Mar 19

57,142 Mar 18 – Mar 19

(1)
(2)
(3)
(4)
(5)

(1)
(3)
(4)
(5)

(6)

(6)

Notes:
(1)  Performance targets are presented on page 60 of the Annual Report 2016.
(2)  Recruitment award of shares with a value of £200,000 (measured at the date of grant) in relation to an amount forfeited on cessation from previous employer. As first disclosed in 

the Annual Report 2015, the shares vested 12 months from grant, subject to continued employment. The number of shares under award (119,424) was increased by 4,440 
dividend equivalent shares at vesting.

(3)  Performance targets for the 2017 PSP awards are set out above.
(4)  Deferred Share Bonus awards in respect of the 2016 annual bonus award.
(5)  Awards granted under the Eurocell plc Save As You Earn Scheme. Awards are based on a 3-year savings contract with an exercise price of 163.2p.
(6)  Performance targets are presented on page 61 of the Annual Report 2016. Pursuant to the PSP rules, these awards have been pro-rated to reflect the cessation of employment of 

Messrs Bateman and Edwards and shall vest on the normal vesting dates (subject to performance against the above targets).

During the year ended 31 December 2017, the highest mid-market price of the Company’s shares was 274.5p and the lowest 
mid-market price was 170.1p. At 31 December 2017 the share price was 215.0p.

The aggregate gains by all Directors during 2017 was £322,146 (2016: £nil).

Payments to past Directors (audited)
No payments were made to past Directors during the year. The March 2018 vesting of the PSP awards held by past Directors will 
be disclosed in the 2018 Annual Report and Accounts.

Payments for loss of office (audited)
No payments for loss of office were made during the year.

62 EUROCELL PLC

Annual Report and Accounts 2017

Performance graph and CEO remuneration table (unaudited)
The following graph shows the Total Shareholder Return (‘TSR’) performance of an investment of £100 in Eurocell plc’s shares  
from its listing in March 2015 to the end of the period, compared with a £100 investment in the FTSE SmallCap Index over the  
same period. The FTSE SmallCap Index was chosen as a comparator because it represents a broad equity market index of similar  
sized companies.

TSR Index

150

140

130

120

110

100

90

3 March 2015

31 December 2015

31 December 2016

31 December 2017

Source: Thomson Reuters

Eurocell

FTSE SmallCap

The table below details certain elements of the CEO’s remuneration over the same period as presented in the TSR Index graph:

Single figure of total remuneration

Annual bonus pay-out against maximum %

maximum opportunity %

Long-term incentive vesting rates against 

2017

2016

Mark Kelly: £916,442

Mark Kelly: 40%

Patrick Bateman: £284,457
Mark Kelly: £560,558

Patrick Bateman: 33%
Mark Kelly: 80%

2015

Patrick Bateman: £637,098

Patrick Bateman: 87%

Mark Kelly: n/a

Patrick Bateman: n/a
Mark Kelly: n/a

Patrick Bateman: n/a

As the Company listed in March 2015, part of the 2015 remuneration relates to when Eurocell was a privately owned Company.

Percentage change in remuneration of Director undertaking the role of CEO (unaudited)
The Regulations require us to show the year-on-year percentage change in remuneration received by the Chief Executive Officer, 
compared with the change in remuneration received by all UK employees. As Mark Kelly replaced Patrick Bateman in July 2016, 
there is no appropriate base against which to measure the percentage change in remuneration received by the Chief Executive 
Officer. The table below presents the year-on-year percentage change in remuneration received by all UK employees:

Salary and fees
Short-term incentives
All taxable benefits

Percentage increase in remuneration 
between 2016 and 2017

CEO

n/a
n/a
n/a

All staff

2.7%
0%
0%

Mark Kelly joined the Company on 29 March 2016 and his total remuneration for 2016 (9 months) was £560,558 and for 2017  
(12 months) was £916,442.

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Directors’ Remuneration Report continued

Relative importance of spend on pay (unaudited)
The table below details the change in total employee pay between 2016 and 2017 as detailed in Note 8 of the Financial Statements, 
compared with distributions to Shareholders by way of dividend, share buybacks or any other significant distributions or payments.

Total gross employee pay
Dividends/share buybacks

The average number of employees during the year was 1,496 (2016: 1,289).

% change

11%
6%

2017
£m

47.4
9.0

2016
£m

42.7
8.5

Statement of voting at General Meeting
The following table shows the results of the binding Remuneration Policy vote at the 19 May 2016 AGM and the advisory Directors’ 
Remuneration Report vote at the 19 May 2017 AGM.

For (including discretionary)
Against
Votes withheld

19 May 2016 AGM 
(Binding Vote)

Approval of the 
Directors’ Remuneration Policy

19 May 2017 AGM 
(Advisory Vote)

Annual Report on Remuneration

Total number of votes

% of votes cast

Total number of votes

% of votes cast

85,931,870
–
–

100%
–
–

73,190,172
349,500
2,108,300

99.52%
0.48%
–

Implementation of policy for 2018 (unaudited information)
Base salary
•  Base salaries from 1 April 2017 were as follows: £367,200 for Mark Kelly, and £234,600 for Michael Scott. In line with other 

Eurocell employees, with effect from 1 April 2018, these salaries will be increased by 2% to £374,544 and £239,292 respectively. 

Pension
•  Contribution rates for Executive Directors will be 15% of salary in 2018.

Benefits
•  Details of the benefits received by Executive Directors are set out in Note 1 to the Single Total Figure Table on page 60.  

There is no intention to introduce additional benefits in 2018.

Annual bonus
•  The annual bonus opportunity for 2018 will be structured in a similar manner to 2017. The maximum bonus will be 100% of 

salary and will be payable based on performance against a blend of adjusted profit before tax (70% of the bonus opportunity) 
and operating cash flow (30% of the bonus opportunity) targets.

•  These targets will be set in light of internal and external forecasts and will require significant outperformance to generate higher levels 
of pay-out. In addition, a health and safety adjustment underpin will apply which, if not achieved, could reduce the bonus pay-out.

•  Up to 50% of any bonus earned will be deferred into shares for three years. 
•  Given the competitive nature of the Company’s sector, the specific performance targets for 2018 are considered to be 

commercially sensitive and, accordingly, are not disclosed at this time, although strong levels of disclosure will be made in next 
year’s report in relation to the 2018 bonus outturn. 

Long-term incentives
•  Awards will be made under the PSP in 2018 to the Executive Directors structured in a similar manner to the awards made in 

2017, in that awards will be made which will vest subject to three-year earnings per share (two-thirds of the award) and operating 
cash flow (one-third) targets. 

•  Full details of these targets will be disclosed in next year’s report, with these targets no less challenging in relative terms than the 

targets applied to the 2017 PSP awards. 

Chairman and Non-executive Directors’ fees
•  The fees of the Chairman and Non-executive Directors will remain unchanged from 2017 levels.

64 EUROCELL PLC

Annual Report and Accounts 2017

 
CORPORaTE gOvERNaNCE

Directors’ Report

The Directors’ Report includes the Corporate Governance 
Statement set out on pages 43 to 45.

tax policy rests with the Chief Financial Officer, who reports the 
Group’s tax position to the Audit and Risk Committee on a 
regular basis.

The Directors’ Report and Strategic Report comprise the 
‘Management Report’ for the purpose of the Financial Conduct 
Authority’s Disclosure Guidance and Transparency Rules 
(DTR 4.1.8R).

The Directors of the Company are listed on pages 40 and 41 and 
were in place on the date this Directors’ Report was approved.

The Group is UK domiciled and the majority of its activity is 
within the United Kingdom.

Strategic Report
As permitted by section 414C of the Companies Act 2006, 
certain information required to be included in the Directors’ 
Report has been included in the Strategic Report, which is set 
out on pages 4 to 39. Specifically, this relates to information on 
the Group’s strategy, business model, likely future developments 
and risk management.

Tax Policy
We are committed to compliance with tax law and practice in 
the UK. Compliance for us means paying the amount of tax  
we are legally obliged to pay and doing so at the right time.  
It involves disclosing all relevant facts and circumstances to  
the UK tax authorities and claiming appropriate reliefs and 
incentives where available.

Risk management
The level of risk that we accept in relation to UK tax is consistent 
with our overall objective of achieving certainty in the Group’s tax 
affairs. At all times, we seek to comply fully with our regulatory 
and other obligations, and to act in a way that upholds our core 
values and reputation as a responsible corporate citizen. We see 
compliance with tax legislation as key to managing tax risk, and 
understand the importance of tax in the wider context of business 
decisions.

UK Corporate Governance Code
Matters related to corporate governance and our compliance 
with the Code are set out in the Corporate Governance 
Statement on pages 43 to 45, which is incorporated herein  
by reference.

Processes have been put in place to ensure tax is considered as 
part of our overall decision-making processes, with tax risks 
managed by local finance teams and escalated through to 
appropriate levels of management and, ultimately, to the Board 
when necessary.

Results
Our Financial Statements for year ended 31 December 2017 are 
set out on pages 69 to 109. The Financial Statements should be 
read in conjunction with the Chief Executive’s Review, Divisional 
Reviews and the Group Financial Review.

Dividends
The Board is recommending a final dividend of 6.0 pence  
(2016: 5.7 pence) per share which, together with the interim 
dividend of 3.0 pence (2016: 2.8 pence) per share, makes a 
combined dividend of 9.0 pence (2016: 8.5 pence) per share.

Payment of the final dividend, if approved at the Annual General 
Meeting, will be made on 23 May 2018 to Shareholders 
registered at the close of business on 27 April 2018.  
The ex-dividend date will be 26 April 2018.

Dividends paid in the year to 31 December 2017 and disclosed in the 
cash flow statement of £8.7 million (2016: £8.0 million), is comprised 
of the 2016 final dividend of 5.7 pence per share and the 2017 
interim dividend of 3.0 pence per share, which were paid in May 
and October 2017 respectively.

Tax planning
In structuring our commercial activities, we will always consider, 
among other factors, the relevant tax laws. We believe that it is 
fair to mitigate tax using generally available reliefs in the spirit in 
which they are intended. However, any tax planning that we 
undertake will have commercial and economic substance and 
we will not use aggressive tax planning or enter into complicated 
tax avoidance schemes.

Engaging with HMRC
We aim to have a good working relationship with HMRC. We will 
engage with honesty and integrity, and in a spirit of cooperative 
compliance. We will make all returns and pay tax on a timely 
basis, across all types of tax.

Share Capital
Details of our issued share capital, including movements during the 
year, are shown in Note 23 to the Financial Statements. We have one 
class of ordinary shares, which carries no fixed income. Each share 
carries the right to one vote at our general meetings. The ordinary 
shares are listed on the Official List and traded on the London  
Stock Exchange.

Tax governance
Our tax policy is set out below. It is determined by the Board 
and overseen by the Audit and Risk Committee. The Board 
reviews the policy, and our compliance with it, on an annual 
basis. Operational responsibility for the execution of the Group’s 

As at 31 December 2017, we had 100,137,186  
(2016: 100,000,000) ordinary shares of 0.001 pence each  
in nominal value in issue (the ‘issued share capital’).

Holders of ordinary shares are entitled to receive dividends 
when declared, to receive the Company’s Annual Report, to 

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Directors’ Report continued

attend and speak at general meetings of the Company, to 
appoint proxies and to exercise voting rights.

Whilst the Board has the power under the Articles of Association 
to refuse to register a transfer of shares, there are no such 
restrictions on the transfer of shares in place.

Under the Company’s Articles of Association, the Directors have 
power to suspend voting rights and the right to receive 
dividends in respect of shares in circumstances where the 
holder of those shares fails to comply with a notice issued under 
section 793 of the Companies Act 2006. The Company is not 
aware of any agreements between Shareholders that may result 
in restrictions on the transfer of securities or voting rights.

Share schemes
The Company operates a number of share schemes.

Long-Term Incentive Plans payable to executives and senior 
managers are operated under our Performance Share Plan 
(‘PSP’). Executive Directors and PDMRs have a proportion of 
their annual bonus deferred for three years under our Deferred 
Share Plan (‘DSP’). During 2017 the Company successfully 
launched a Save As You Earn (or sharesave scheme) which was 
available to all employees.

All shares issued under these plans carry the same rights as 
those already in issue.

Related party transactions
Other than in respect of arrangements set out in Note 28 to the 
Financial Statements and in relation to the employment of 
Directors, details of which are provided in the Remuneration 
Committee Report on pages 50 to 64, there is no material 
indebtedness owed to or by us to any employee or any other 
person or entity considered to be a related party.

Substantial Shareholders
As at 29 December 2017, the Company had been notified of the 
following holdings of voting rights in its shares under Chapter 5 
of the Disclosure Guidance and Transparency Rules of the 
Financial Conduct Authority:

Shareholder

Woodford Investment Management 
Aberforth Partners
JO Hambro Capital Management
AXA Investment Managers 
Alantra Asset Management 
Hargreave Hale 
Ruffer
Santander Asset Management UK 
BlackRock Investment Management
Janus Henderson Investors

No. of Shares

14,885,249
12,020,396
10,825,011
7,561,862
6,596,666
6,080,516
4,969,314
4,905,877
4,422,324
3,035,714

% of voting 
rights

15%
12%
11%
8%
7%
6%
5%
5%
4%
3%

The Takeover Directive
The rights and obligations attached to the issued share capital 
are set out in the Articles of Association (see below).

There are no agreements in place between the Company, its 
employees or Directors for compensation for loss of office or 
employment that trigger as a result of a takeover bid.

Articles of Association
The Company’s Articles of Association can only be amended by 
special resolution of the Shareholders. Our current articles are 
available on our website at investors.eurocell.co.uk.

The Company’s Articles of Association give powers to the Board 
to appoint Directors. All Board members are required to retire 
and submit themselves for re-election by Shareholders at each 
Annual General Meeting.

The Board of Directors may exercise all the powers of the 
Company, subject to the provisions of relevant legislation, the 
Company’s Articles of Association and any directions given by 
the Company in general meetings. The powers of the Directors 
include those in relation to the issue and buyback of shares.

Directors’ retirement by rotation
In accordance with above and in line with the Code, all Directors 
in office will retire and offer themselves for re-election at the 
2018 AGM.

The Articles of Association provide that a Director may be 
appointed by an ordinary resolution of Shareholders or by 
existing Directors, either to fill a vacancy or as an additional 
Director.

The Executive Directors serve under contracts that are 
terminable with 12 months’ notice from the Company and  
12 months’ notice from the Executive Director. The Non-
executive Directors serve under letters of appointment and  
do not have service contracts with the Company.

Copies of the service contracts of the Executive Directors and 
the letters of appointment of the Non-executive Directors are 
available for inspection at the Company’s registered office 
during normal business hours and will be available for inspection 
at the Company’s AGM.

Directors’ interests
Details of Directors’ remuneration, interests in the share capital 
(or derivatives or other financial instruments relating to those 
shares) of the Company and of their share-based payment 
awards are contained in the Remuneration Committee Report 
on pages 50 to 64. No change in the interests of the Directors 
has been notified between 31 December 2017 and the date of 
this report.

66 EUROCELL PLC

Annual Report and Accounts 2017

Research and development 
The Group undertakes research and development work in 
support of it objectives. Further details of our research and 
development activities can be found in the Strategic Report on 
pages 4 to 21.

Payments to suppliers
It is Group policy to abide by the payment terms agreed with 
suppliers, provided that the supplier has performed its 
obligations under the contract.

Donations
In accordance with the Group’s policy, no political donations were 
made and no political expenditure was incurred during 2017.

Greenhouse gas emissions
See Corporate Social Responsibility on page 32.

Disclosures required by Listing Rule 9.8.4R
There were no waivers of dividends during the year. There are 
no other disclosures to be made under the above listing rule.

By Order of the Board

Gerald Copley
Company Secretary
8 March 2018

Directors’ indemnities
Pursuant to the Articles of Association, the Company has 
executed a deed poll of indemnity for the benefit of the Directors 
of the Company and persons who were Directors of the Company 
in respect of costs of defending claims against them and 
third-party liabilities. These provisions, deemed to be qualifying 
third-party indemnity provisions pursuant to section 234 of the 
Companies Act 2006, were in force during the year ended  
31 December 2017 and remain in force. The indemnity provision 
in the Company’s Articles of Association also extends to provide 
a limited indemnity in respect of liabilities incurred as a director, 
secretary or officer of an associated company of the Company.

A copy of the deed poll of indemnity is available for inspection at 
the Company’s registered office during normal business hours 
and will be available for inspection at the Company’s AGM.

Conflicts of interest
Under the Companies Act 2006, Directors must avoid situations 
where they have, or could have, a direct or indirect interest that 
conflicts or possibly may conflict with the Company’s interests. 
As permitted by the Act, the Company’s Articles of Association 
enable Directors to authorise actual or potential conflicts of 
interest.

Legal and regulatory compliance
The executive team is responsible for identifying and carrying 
out assessments of those areas of the business where material 
legal and regulatory risks may be present. Where issues are 
identified, mitigating actions are built into an action plan 
involving the drafting and communication of policies and the 
delivery of training where appropriate, or are approached by 
way of a revision to key contractual terms. The Board receives 
regular reports on material litigation and the legal action taken  
to support our strategy.

Health and Safety
We are committed to providing a safe place for employees to 
work. Our policies are reviewed on an ongoing basis to ensure 
that the approach to training, risk assessment, safe systems of 
working and accident management are appropriate. As part of 
this process, a rolling audit programme is in place to ensure that 
health, safety, environmental and security risks are assessed 
stringently and that robust control measures are in place to limit 
or mitigate risk as appropriate.

Other matters
Employee disclosure (including Equality and Diversity)
See Corporate Social Responsibility on page 31.

Financial risk management
Please refer to Note 3 of the Financial Statements.

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CORPORaTE gOvERNaNCE

Statement of Directors’ Responsibilities in respect 
of the Financial Statements

Each of the Directors, whose names and functions are listed in 
the corporate governance section on pages 40 and 41 confirm 
that, to the best of their knowledge:
•  the Company Financial Statements, which have been 

prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting 
Standards, comprising FRS 101 “Reduced Disclosure 
Framework”, and applicable law), give a true and fair view of 
the assets, liabilities, financial position and loss of the 
Company.

•  the Group Financial Statements, which have been prepared 
in accordance with IFRSs as adopted by the European 
Union, give a true and fair view of the assets, liabilities, 
financial position and profit of the Group.

•  the Strategic Report includes a fair review of the 

development and performance of the business and the 
position of the Group and Company, together with a 
description of the principal risks and uncertainties that  
it faces.

In the case of each Director in office at the date the Directors’ 
Report is approved:
•  so far as the Director is aware, there is no relevant audit 

information of which the Group and Company’s auditors are 
unaware; and

•  they have taken all the steps that they ought to have taken as 
a Director in order to make themselves aware of any relevant 
audit information and to establish that the Group and 
Company’s auditors are aware of that information.

The Directors’ Responsibility Statement was approved by the 
Board on 8 March 2018. 

Mark Kelly 
Chief Executive Officer  Chief Financial Officer

Michael Scott

The Directors are responsible for preparing the Annual Report 
and the Financial Statements in accordance with applicable law 
and regulation.

Company law requires the Directors to prepare Financial 
Statements for each financial year. Under that law the Directors 
have prepared the Group Financial Statements in accordance 
with International Financial Reporting Standards (‘IFRSs') as 
adopted by the European Union and Company Financial 
Statements in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting 
Standards, comprising FRS 101 “Reduced Disclosure 
Framework”, and applicable law). Under company law the 
Directors must not approve the Financial Statements unless they 
are satisfied that they give a true and fair view of the state of 
affairs of the Group and Company and of the profit or loss of the 
Group and Company for that period. In preparing the Financial 
Statements, the Directors are required to:
•  select suitable accounting policies and then apply them 

consistently.

•  state whether applicable IFRSs as adopted by the European 

Union have been followed for the Group Financial Statements 
and United Kingdom Accounting Standards, comprising FRS 
101, have been followed for the Company Financial 
Statements, subject to any material departures disclosed 
and explained in the Financial Statements.

•  make judgements and accounting estimates that are 

reasonable and prudent.

•  prepare the Financial Statements on the going concern basis 
unless it is inappropriate to presume that the Group and 
Company will continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Group and Company and 
enable them to ensure that the Financial Statements and the 
Directors’ Remuneration Report comply with the Companies Act 
2006 and, as regards the Group Financial Statements, Article 4 of 
the IAS Regulation.

The Directors are also responsible for safeguarding the assets of 
the Group and Company and hence for taking reasonable steps 
for the prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity  
of the company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of Financial 
Statements may differ from legislation in other jurisdictions.

The Directors consider that the Annual Report and Accounts, 
taken as a whole, is fair, balanced and understandable and 
provides the information necessary for Shareholders to assess 
the Group and Company’s performance, business model  
and strategy.

68 EUROCELL PLC

Annual Report and Accounts 2017

 
FINaNCIaL STaTEmENTS

Independent Auditors’ Report
to the members of Eurocell plc

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS
Opinion
In our opinion:
•  Eurocell plc’s Group Financial Statements and Company Financial Statements (the “Financial Statements”) give a true and fair 

view of the state of the Group’s and of the Company’s affairs as at 31 December 2017 and of the Group’s profit and cash flows 
for the year then ended;

•  the Group Financial Statements have been properly prepared in accordance with IFRSs as adopted by the European Union;
•  the Company Financial Statements have been properly prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards, comprising FRS 101 “Reduced Disclosure Framework”, and 
applicable law); and

•  the Financial Statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards 

the Group Financial Statements, Article 4 of the IAS Regulation.

We have audited the Financial Statements, included within the Annual Report and Accounts 2017 (the “Annual Report”), which 
comprise: the Consolidated and Company Statements of Financial position as at 31 December 2017; the Consolidated Statement 
of Comprehensive Income, the Consolidated Cash Flow Statement, and the Consolidated and Company Statements of Changes  
in Equity for the year then ended; and the Notes to the Financial Statements, which include a description of the significant 
accounting policies.

Our opinion is consistent with our reporting to the Audit Committee.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our 
responsibilities under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the Financial Statements section 
of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the Financial 
Statements in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have 
fulfilled our other ethical responsibilities in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not 
provided to the Group or the Company.

Other than those disclosed in Note 5 to the Financial Statements, we have provided no non-audit services to the Group or the 
Company in the period from 1 January 2017 to 31 December 2017.

Our audit approach
Overview

•  Overall Group materiality: £1.3m (2016: £1.2m), based on 5% of underlying profit before tax.
•  Overall Company materiality: £0.7m (2016: £0.7m), based on 1% of total assets.

Materiality

•  Financially significant components were determined to be those that represented 15% or more 

of the consolidated underlying profits before tax.

•  The financial information of Eurocell Building Plastics Limited and Eurocell Profiles Limited was 

therefore included as a full scope audit.

Audit scope

Key audit 
matters

•  Together these represent 89% of the consolidated revenues and underlying profits before tax.
•  For the remaining entities, we also scoped in any individual balances that were above £1.3m 

and represented 15% or more of the consolidated balance. This resulted in Property, Plant and 
Equipment for Eurocell Group Limited and Cash and Cash Equivalents for Vista Panels Limited 
and S&S Plastics Limited being included in our audit scope.

•  Analytical review procedures were performed over all other remaining balances within the 

out-of-scope subsidiary Companies.

•  Assessment of the valuation of inventory (Group).
•  Trade receivables provisions (Group).
•  Dilapidations provisions (Group).
•  Recoverability of investments and amounts owed by subsidiary undertakings (Company).

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FINaNCIaL STaTEmENTS

Independent Auditors’ Report continued
to the members of Eurocell plc

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the Financial 
Statements. In particular, we looked at where the Directors made subjective judgements, for example in respect of significant 
accounting estimates that involved making assumptions and considering future events that are inherently uncertain.

We gained an understanding of the legal and regulatory framework applicable to the Group and the industry in which it operates, 
and considered the risk of acts by the Group, which were contrary to applicable laws and regulations, including fraud. We designed 
audit procedures at Group and significant component level to respond to the risk, recognising that the risk of not detecting a 
material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate 
concealment by, for example, forgery or intentional misrepresentations, or through collusion. We focused on laws and regulations 
that could give rise to a material misstatement in the Group and Company Financial Statements, including, but not limited to, the 
Companies Act 2006, the Listing Rules and UK tax legislation. Our tests included, but were not limited to, review of the Financial 
Statement disclosures to underlying supporting documentation, review of correspondence with regulators, enquiries of 
management and review of internal audit reports in so far as they related to the Financial Statements. There are inherent limitations 
in the audit procedures described above and the further removed non-compliance with laws and regulations is from the events and 
transactions reflected in the Financial Statements, the less likely we would become aware of it.

We did not identify any key audit matters relating to irregularities, including fraud. As in all of our audits, we also addressed the risk 
of management override of internal controls, including testing journals and evaluating whether there was evidence of bias by the 
Directors that represented a risk of material misstatement due to fraud.

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the 
Financial Statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of 
resources in the audit; and directing the efforts of the engagement team. These matters, and any comments we make on the 
results of our procedures thereon, were addressed in the context of our audit of the Financial Statements as a whole, and in 
forming our opinion thereon, and we do not provide a separate opinion on these matters. This is not a complete list of all risks 
identified by our audit.

KEY AUDIT MATTER

HOW OUR AUDIT ADDRESSED THE KEY AUDIT MATTER

Assessment of the valuation of inventory
Refer to pages 34 to 38 (Risk management / Principal risks and 
uncertainties), pages 47 to 49 (Audit & Risk Committee report), 
Note 1 (Accounting policies) and Note 17 (Inventories).

We understood the nature of the costs absorbed into inventory 
and determined their appropriateness, considering the 
requirements of IAS 2 Inventories (‘IAS 2').

Inventory totalled £21.1m as at 31 December 2017 (2016: 
£17.4m) after provisions of £1.8 million (31 December 2016:  
£1.8 million).

We tested, on a sample basis, the valuation and calculation  
of costs absorbed into inventory. We also assessed the 
reasonableness of the Directors’ estimates in this area for bias.

We focused on this area because the Directors’ assessment of 
the absorption of labour and overhead costs into inventory and 
the assessment of the recoverability of inventory involved 
complex and subjective judgements.

Specifically the determination of inventory provisions for slow 
moving, obsolete and discontinued line items, reflecting the level 
of inventory held across the 190 branches and manufactured 
goods at the year end, requires the exercise of judgement.

In addition, we also focused on this area because the incentive 
schemes of the Directors and senior management are based 
upon financial measures, including profit, which we concluded 
gave a greater risk of manipulation of judgements, including 
inventory costing and provisioning, to ensure that bonus targets 
are achieved.

We found no material exceptions from the procedures  
noted above.

We understood the Directors’ methodology for calculating 
inventory provisions and evaluated the Directors’ assumptions 
over future forecast usage and validated historic usage to 
underlying revenue records. We found no material exceptions 
from these procedures.

We tested, on a sample basis, inventory held as at 31 December 
2017 to verify that sale prices in 2018 were above cost.

Based on the results of our audit work, we found that the 
inventory recognised by the Directors was at an appropriate 
value and was consistent with the requirements of IAS 2.

Group

70 EUROCELL PLC

Annual Report and Accounts 2017

KEY AUDIT MATTER

HOW OUR AUDIT ADDRESSED THE KEY AUDIT MATTER

Trade receivables provisions
Refer to pages 34 to 38 (Risk management/ Principal risks and 
uncertainties), pages 47 to 49 (Audit & Risk Committee report), 
Note 1 (Accounting policies) and Note 18 (Trade and other 
receivables).

The Group had gross trade receivables of £28.8m as at 
31 December 2017 (2016: £26.5m) against which provisions of 
£0.9 million (2015: £0.7 million) were held.

We focused on this area because the Directors’ assessment of 
the provisions required in respect of trade receivables involved 
subjective judgements.

In addition, we also focused on these areas because the 
incentive schemes of the Directors and senior management  
are based upon financial measures including profit, which we 
concluded gave a greater risk of manipulation of judgements, 
including those around trade receivables provisions, to ensure 
that bonus targets are achieved.

Group

We understood the Directors’ methodology for calculating  
trade receivables provisions across the Group and considered 
whether these complied with relevant IFRSs.

We tested the ageing of amounts due at the balance sheet  
date to understand and quantify the potential risk in overdue 
balances. We then challenged management in respect of those 
customers with whom amounts were past due but not impaired 
to assess for bias. We also assessed the Directors’ history of 
accuracy over this key estimate.

We tested, on a sample basis, cash received from customers 
following the year-end to validate the appropriateness of the 
Directors’ estimates.

We found no material exceptions from the procedures noted above.

Based on the results of our audit work, we found that the 
provisions recorded by the Directors were materially accurate 
and were consistent with the requirements of the relevant IFRSs.

Dilapidations provisions
Refer to pages 34 to 38 (Risk management/ Principal risks and 
uncertainties), pages 47 to 49 (Audit & Risk Committee report), 
Note 1 (Accounting policies) and Note 21 (Provisions).

We understood the Directors’ methodology for calculating 
dilapidations provisions across the Group and considered 
whether these complied with relevant IFRSs.

The Group held provisions in respect of dilapidations of 
£1.1 million (2016: £1.5 million).

We focused on this area because the Directors’ assessment of 
the provisions required in respect of dilapidations involved 
subjective judgements.

In addition, we also focused on this area because the incentive 
schemes of the Directors and senior management are based 
upon financial measures including profit, which we concluded 
gave a greater risk of manipulation of judgements, including 
those around dilapidations provisions, to ensure that bonus 
targets are achieved.

In respect of dilapidation provisions for Eurocell Profiles, we 
tested management’s assessment to the most recent third party 
estimate of the expected costs less amounts spent during 2017.

For Eurocell Building Plastics, we tested management’s estimated 
average branch dilapidations cost to actual costs incurred in 
respect of leases exited during the current and prior year.

We found no material exceptions from the procedures noted above.

Based on the results of our audit work, we found that the 
provisions recorded by the Directors were materially accurate 
and were consistent with the requirements of the relevant IFRSs.

Group

Recoverability of investments and amounts owed by 
subsidiary undertakings
Investments in subsidiary companies are £17.8m as at 
31 December 2017 (2016: £17.8m) and amounts owed by  
subsidiary undertakings total £53.1m (2016: £48.0m).

We have reviewed the impairment assessment performed by  
the Directors.

The recovery of the assets requires the use of judgement by  
the Directors. There is a risk that impairments to these assets 
may not be booked by the Directors as it could hinder the ability 
of the Company to pay dividends.

This has included comparing the carrying value of the investments 
to their net assets values and assessing the estimated profits and 
cash flows of the subsidiaries for reasonableness.

We found no material exceptions from the procedures noted above.

Company

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FINaNCIaL STaTEmENTS

Independent Auditors’ Report continued
to the members of Eurocell plc

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the Financial 
Statements as a whole, taking into account the structure of the Group and the Company, the accounting processes and controls, 
and the industry in which they operate.

Eurocell operates in the market of the extrusion of UPVC (unplasticised polyvinyl chloride) window and building products to the new 
and replacement window market and the sale of building plastics materials. The Group has sites throughout the UK with its 
headquarters in Alfreton. The business is managed as two primary divisions:
 – Eurocell Building Plastics, focusing on sales and distribution across around 190 branches within the UK to smaller scale customers. 
This segment includes the trading subsidiary companies Eurocell Building Plastics Limited and Security Hardware Limited; and

 – Eurocell Profiles, focusing on manufacture and distribution to large-scale customers. This division includes the trading 

subsidiaries Eurocell Profiles Limited, Vista Panels Limited and S&S Plastics Limited.

Each legal entity has its own local finance team and management team who report directly into the head office finance and 
management teams.

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the Consolidated 
Financial Statements as a whole, taking into account the geographic structure of the Group, the accounting processes and 
controls, and the industry in which the Group operates.

All audit work, including work on components, was completed by the Group team.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our 
audit procedures on the individual Financial Statement line items and disclosures and in evaluating the effect of misstatements, 
both individually and in aggregate on the Financial Statements as a whole.

Based on our professional judgement, we determined materiality for the Financial Statements as a whole as follows:

Group Financial Statements

Company Financial Statements

Overall Group materiality

£1.3m (2016: £1.2m)

£0.7m (2016: £0.7m).

How we determined it

5% of underlying profit before tax.

1% of total assets.

Rationale for  
benchmark applied

We believe that underlying profit before tax is 
the key measure used by the Shareholders in 
assessing the performance of the Group.  
This benchmark, which excludes the non-
underlying items described in Note 7 to the 
Financial Statements, provides consistent  
year on year basis for determining materiality  
by eliminating the non-underlying and/or 
disproportionate impact of these items.

We believe that total assets is the primary 
measure used by the Shareholders in assessing 
the financial position of the entity, and is a 
generally accepted auditing benchmark.

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. The 
range of materiality allocated across components was between £1.2m and £0.8m. Certain components were audited to a local 
statutory audit materiality that was also less than our overall Group materiality.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £65,000 (Group 
audit) (2016: £60,980) and £35,000 (Company audit) (2016: £35,000) as well as misstatements below those amounts that, in our 
view, warranted reporting for qualitative reasons.

72 EUROCELL PLC

Annual Report and Accounts 2017

Going concern
In accordance with ISAs (UK), we report as follows:

Reporting obligation

Outcome

We are required to report if we have anything material to add or draw 
attention to in respect of the Directors’ Statement in the Financial 
Statements about whether the directors considered it appropriate to 
adopt the going concern basis of accounting in preparing the Financial 
Statements and the Directors’ identification of any material uncertainties 
to the Group’s and the Company’s ability to continue as a going concern 
over a period of at least twelve months from the date of approval of the 
Financial Statements.

We have nothing material to add or to draw attention 
to. However, because not all future events or 
conditions can be predicted, this statement is not a 
guarantee as to the Group’s and Company’s ability to 
continue as a going concern.

We are required to report if the Directors’ Statement relating to Going 
Concern in accordance with Listing Rule 9.8.6R (3) is materially 
inconsistent with our knowledge obtained in the audit.

We have nothing to report.

Reporting on other information 
The other information comprises all of the information in the Annual Report other than the Financial Statements and our auditors’ 
report thereon. The Directors are responsible for the other information. Our opinion on the Financial Statements does not cover the 
other information and, accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this 
report, any form of assurance thereon.

In connection with our audit of the Financial Statements, our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with the Financial Statements or our knowledge obtained in the 
audit, or otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, 
we are required to perform procedures to conclude whether there is a material misstatement of the Financial Statements or a 
material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material 
misstatement of this other information, we are required to report that fact. We have nothing to report based on these 
responsibilities.

With respect to the Strategic Report and Directors’ Report, we also considered whether the disclosures required by the UK 
Companies Act 2006 have been included.

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006, 
(CA06), ISAs (UK) and the Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and 
matters as described below (required by ISAs (UK) unless otherwise stated).

Strategic Report and Directors’ Report

In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ 
Report for the year ended 31 December 2017 is consistent with the Financial Statements and has been prepared in accordance 
with applicable legal requirements. (CA06)

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, 
we did not identify any material misstatements in the Strategic Report and Directors’ Report. (CA06)

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FINaNCIaL STaTEmENTS

Independent Auditors’ Report continued
to the members of Eurocell plc

The Directors’ assessment of the prospects of the Group and of the principal risks that would threaten the 
solvency or liquidity of the Group
We have nothing material to add or draw attention to regarding:
•  The Directors’ confirmation on page 45 of the Annual Report that they have carried out a robust assessment of the principal 
risks facing the Group, including those that would threaten its business model, future performance, solvency or liquidity.

•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated.
•  The Directors’ explanation on page 39 of the Annual Report as to how they have assessed the prospects of the Group, over 
what period they have done so and why they consider that period to be appropriate, and their statement as to whether they 
have a reasonable expectation that the Group will be able to continue in operation and meet its liabilities as they fall due over the 
period of their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions.

We have nothing to report having performed a review of the Directors’ statement that they have carried out a robust assessment of 
the principal risks facing the Group and statement in relation to the longer-term viability of the Group. Our review was substantially 
less in scope than an audit and only consisted of making inquiries and considering the Directors’ process supporting their 
statements; checking that the statements are in alignment with the relevant provisions of the UK Corporate Governance Code (the 
“Code”); and considering whether the statements are consistent with the knowledge and understanding of the Group and 
Company and their environment obtained in the course of the audit. (Listing Rules)

Other Code Provisions
We have nothing to report in respect of our responsibility to report when:
•  The statement given by the Directors, on page 42, that they consider the Annual Report taken as a whole to be fair, balanced 
and understandable, and provides the information necessary for the members to assess the Group’s and Company’s position 
and performance, business model and strategy is materially inconsistent with our knowledge of the Group and Company 
obtained in the course of performing our audit.

•  The section of the Annual Report on page 47 to 49 describing the work of the Audit Committee does not appropriately address 

matters communicated by us to the Audit Committee.

•  The Directors’ statement relating to the Company’s compliance with the Code does not properly disclose a departure from a 

relevant provision of the Code specified, under the Listing Rules, for review by the auditors.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the 
Companies Act 2006. (CA06)

Responsibilities for the Financial Statements and the audit
Responsibilities of the Directors for the Financial Statements
As explained more fully in the Statement of Directors’ Responsibilities, the Directors are responsible for the preparation of the 
Financial Statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The 
Directors are also responsible for such internal control as they determine is necessary to enable the preparation of Financial 
Statements that are free from material misstatement, whether due to fraud or error.

In preparing the Financial Statements, the Directors are responsible for assessing the Group’s and the Company’s ability to continue as a 
going concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless the 
Directors either intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the Financial Statements
Our objectives are to obtain reasonable assurance about whether the Financial Statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these Financial Statements.

A further description of our responsibilities for the audit of the Financial Statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance
with Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or 
assume responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come 
save where expressly agreed by our prior consent in writing.

74 EUROCELL PLC

Annual Report and Accounts 2017

OTHER REQUIRED REPORTING
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:
•  we have not received all the information and explanations we require for our audit; or
•  adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received 

from branches not visited by us; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or
•  the Company Financial Statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with 

the accounting records and returns.

We have no exceptions to report arising from this responsibility.

Appointment
Following the recommendation of the Audit and Risk Committee, we were appointed by the Board of Directors on 29 April 2015  
to audit the Financial Statements for the year ended 31 December 2015 and by the members for subsequent financial periods.  
The period of total uninterrupted engagement is 3 years, covering the years ended 31 December 2015 to 31 December 2017.

Mark Smith (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Birmingham
8 March 2018

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FINaNCIaL STaTEmENTS

Consolidated Statement of Comprehensive Income
For the year ended 31 December 2017

Revenue
Cost of sales

Gross profit
Distribution costs
Administrative expenses

Operating profit
Finance expense

Profit before tax
Taxation

Profit for the year and total 
comprehensive income

Basic earnings per share

Year ended 
31 December 
2017 
Underlying 
£000

Year ended 
31 December 
2017 
Non-underlying*
£000

Year ended 
31 December 
2017 
Total 
£000

Year ended 
31 December 
2016 
Underlying 
£000

Year ended 
31 December 
2016 
Non-underlying*
£000

Year ended 
31 December 
2016 
Total 
£000

224,906
(110,282)

114,624
(17,254)
(72,313)

25,057
(553)

24,504
(4,089)

–
–

224,906
(110,282)

–
–
(843)

(843)
–

(843)
70

114,624
(17,254)
(73,156)

24,214
(553)

23,661
(4,019)

20,415

20.4

(773)

19,642

19.6

204,816
(98,251)

106,565
(15,517)
(66,096)

24,952
(677)

24,275
(4,299)

19,976

20.0

–
–

–
–
(455)

(455)
–

(455)
81

204,816
(98,251)

106,565
(15,517)
(66,551)

24,497
(677)

23,820
(4,218)

(374)

19,602

19.6

Note

4,9

6 
10

9
11

12

*Non-underlying items are detailed in Note 7. The Group’s policy regarding the recognition of non-underlying costs is outlined on page 81.

The Notes on pages 80 to 109 are an integral part of these Consolidated Financial Statements.

76 EUROCELL PLC

Annual Report and Accounts 2017

Consolidated Statement of Financial Position
As at 31 December 2017

Assets
Property, plant and equipment
Intangible assets

Total non-current assets

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents

Total current assets

Total assets

Liabilities
Current liabilities
Borrowings
Trade and other payables
Provisions
Corporation tax

Total current liabilities

Non-current liabilities
Borrowings
Trade and other payables
Provisions
Deferred tax

Total non-current liabilities

Total liabilities

Net assets

Equity attributable to equity holders of the Parent
Share capital
Share premium account
Share-based payment reserve
Retained earnings

Total equity

Note

14
15

17
18

19
20
21

19
20
21
22

23
23
24

2017
£000

2016
£000

31,167
19,431

50,598

21,094
31,578
11,361

64,033

29,294
19,713

49,007

17,404
28,123
5,559

51,086

114,631

100,093

–
(33,011)
(405)
(2,448)

(35,864)

(25,851)
(718)
(654)
(2,170)

(29,393)

(65,257)

49,374

(42)
(29,042)
(48)
(2,873)

(32,005)

(25,785)
(520)
(1,463)
(2,194)

(29,962)

(61,967)

38,126

100
2,104
480
46,690

49,374

100
1,926
348
35,752

38,126

The Financial Statements on pages 76 to 109 were approved and authorised for issue by the Board of Directors on 8 March 2018 
and were signed on its behalf by:

Mark Kelly 
Director   

Michael Scott
Director

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FINaNCIaL STaTEmENTS

Consolidated Cash Flow Statement
For the year ended 31 December 2017

Cash generated from operations
Non-underlying costs

Cash generated from underlying operations
Income taxes paid
Non-underlying costs paid 

Net cash generated from operating activities

Investing activities
Acquisition of subsidiaries
Purchase of property, plant and equipment
Sale of property, plant and equipment
Purchase of intangible assets

Net cash used in investing activities

Financing activities
Proceeds from bank borrowings
Repayment of bank and other borrowings
Finance expense paid
Dividends paid to equity Shareholders

Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Year ended
31 December
2017
£000

Year ended
31 December
2016
£000

27,926
843

28,769
(4,557)
(489)

23,723

(1,260)
(7,068)
15
(413)

(8,726)

–
(42)
(449)
(8,704)

(9,195)

31,782
455

32,237
(3,537)
(273)

28,427

(6,332)
(6,342)
–
(877)

(13,551)

8,000
(8,523)
(643)
(8,000)

(9,166)

5,802

5,710

5,559

11,361

(151)

5,559

Note

30
7

29

19
19

13

31

31

78 EUROCELL PLC

Annual Report and Accounts 2017

Consolidated Statement of Changes in Equity
For the year ended 31 December 2017

Balance at 1 January 2017

Comprehensive income for the year
Profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Exercise of share options
Share-based payments
Deferred tax on share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Share
capital
£000

Share
premium
account
£000

Share-based 
payment
reserve
£000

Retained
earnings
£000

Total
equity
£000

100

1,926

348

35,752

38,126

–

–

–
–
–
–

–

–

–

178
–
–
–

178

–

–

19,642

19,642

19,642

19,642

(178)
260
50
–

–
–
–
(8,704)

–
260
50
(8,704)

132

(8,704)

(8,394)

Balance at 31 December 2017

100

2,104

480

46,690

49,374

Balance at 1 January 2016

Comprehensive income for the year
Profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Share-based payments
Deferred tax on share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Share
capital
£000

100

Share
premium
account
£000

1,926

Share-based 
payment 
reserve
£000

Retained
earnings
£000

Total
equity
£000

380

24,150

26,556

–

–

–
–
–

–

–

–

–
–
–

–

–

–

19,602

19,602

19,602

19,602

18
(50)
–

–
–
(8,000)

18
(50)
(8,000)

(32) 

(8,000)

(8,032)

Balance at 31 December 2016

100

1,926

348

35,752

38,126

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FINaNCIaL STaTEmENTS

Notes to the Financial Statements
For the year ended 31 December 2017

1 ACCOUNTING POLICIES (GROUP)
Corporate information
Eurocell plc (the ‘Company’) and its subsidiaries (together the ‘Group’) is a publicly listed company incorporated and domiciled in 
England and Wales. The registered office is Fairbrook House, Clover Nook Road, Alfreton, Derbyshire, DE55 4RF.

The Group is principally engaged in the extrusion of UPVC window and building products to the new and replacement window 
market and the sale of building materials across the UK.

Basis of preparation
The principal accounting policies adopted in the preparation of the Financial Statements are set out below. The policies have been 
consistently applied to all years presented, unless otherwise stated.

The Group has adequate resources to continue in operational existence for the foreseeable future and, as a result of this, the going 
concern basis has been adopted in preparing the Financial Statements.

The Group Financial Statements have been prepared in accordance with International Financial Reporting Standards (‘IFRS’) as 
adopted by the European Union and with the Companies Act 2006 applicable to companies reporting under IFRS. The Financial 
Statements have been prepared under the historical cost convention, as modified by fair values.

The preparation of the Group Financial Statements requires the use of certain critical accounting estimates. It also requires 
management to exercise judgement in applying the Group’s accounting policies. The areas involving a higher degree of judgement 
or complexity or areas where assumptions and estimates are significant to the Financial Statements are disclosed in Note 2.

Basis of consolidation
The Consolidated Financial Statements comprise the Financial Statements of the Company and its subsidiaries at 31 December 2017 
and present the results as if they formed a single entity. Where the Company has power, either directly or indirectly, to govern the 
financial and operating policies of another entity or business so as to obtain benefits from its activities, it is classified as a subsidiary. 

Subsidiaries are consolidated from the date of acquisition, being the date on which the Group obtained control, and continue to be 
consolidated until the date when such control ceases. Intercompany transactions and balances, unrealised gains and losses 
resulting from intra-group transactions and dividends are eliminated in full.

The Consolidated Financial Statements incorporate the results of business combinations using the purchase method. In the 
balance sheet, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the 
acquisition date.

Changes in accounting policies and disclosures applicable to the Company and the Group.
No new standards, amendments or interpretations, effective for the first time for the year ended 31 December 2017 have had a 
material impact on the Company or Group. However, a number of major new standards will soon become effective.

IFRS 9 Financial Instruments (effective from 1 January 2018) addresses the classification, measurement and recognition of financial 
assets and liabilities and replaces the existing guidance in IAS 39 Financial Instruments: Recognition and Measurement. 

The main impact of adopting this standard is likely to arise from the adoption of the expected loss model of assessing the 
impairment of trade receivables. Management has modelled the impact of adopting the expected loss model and estimates that 
retained earnings would be decreased by less than £50,000 as at 1 January 2018.

IFRS 15 Revenue from Contracts with Customers (effective 1 January 2018) replaces IAS 18 Revenue and IAS 11 Construction 
Contracts. The standard addresses revenue recognition and establishes principles for reporting useful information to users of 
Financial Statements about the nature, amount, timing and uncertainty of revenue and cash flows arising from an entity’s contracts 
with its customers.

Revenue is recognised when a customer obtains control of goods or services, giving them the ability to direct the use and obtain 
the benefits of those goods and services. Variable consideration is included in the transaction price if it is highly probable that the 
cumulative revenue will not be reversed when any outstanding uncertainty is resolved. 

80 EUROCELL PLC

Annual Report and Accounts 2017

Management has completed an assessment of its existing contractual relationships with customers, and has determined that there 
will be no material impact of implementing IFRS 15 on its revenue streams.

IFRS 16 Leases (effective from 1 January 2019) fundamentally changes the way in which certain leases are recognised in the 
Financial Statements, with most operating leases brought on to the balance sheet. The standard replaces IAS 17 Leases and 
related interpretations, and addresses the definitions of a lease, recognition and measurement of leases and establishes principles 
for reporting useful information to the users of Financial Statements about the leasing activities of both lessees and lessors.

Management is in the process of reviewing its lease contracts, determining the appropriate discount rates and establishing value in 
use for its various leased assets. An initial assessment of the impact of adopting IFRS 16 has been conducted, based upon the 
Group’s lease commitments as at 31 December 2017. This assessment indicates that the Group would recognise additional 
non-current assets and lease liabilities of approximately £32.9 million on adoption of the standard, with additional depreciation of 
£9.9 million and finance costs of £1.9 million being incurred in the first year of adoption, offset by a corresponding reduction in 
administrative costs of £9.6 million. In making this assessment, management has assumed that the Group would apply the 
Modified Retrospective transition approach.

In addition to the standards noted above, the following standards, which are not expected to have a material impact on the Group’s 
future Financial Statements, were in issue but not yet effective (and in some cases had not yet been adopted by the EU):
• 
• 
• 
• 
• 
• 
• 

IFRS 2 Share Based Payments (effective from 1 January 2018); 
IFRS 4 Insurance Contracts (effective from 1 January 2018);
IFRS 17 Insurance Contracts (effective from 1 January 2021);
IAS 28 Investments in Associates and Joint Ventures (effective from 1 January 2018 and 2019);
IAS 40 Investment Property (effective from 1 January 2018);
IFRIC 22 Foreign Currency Transactions and Advanced Consideration (effective from 1 January 2018); and
IFRIC 23 Uncertainty Over Income Tax Treatment (effective from 1 January 2019).

The Group does not intend to adopt any standard, revision or amendment before the required implementation date. 

Revenue
Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Group and the revenue can be 
reliably measured, regardless of when the payment is being made. Revenue is measured at the fair value of consideration received 
or receivable, taking into account contractually defined terms of payment and excluding taxes or duty. The Group assesses its 
revenue arrangements against specific criteria in order to determine if it is acting as a principal or agent. The Group has concluded 
that it is acting as a principal in all of its revenue arrangements.

Revenue is recognised when the significant risks and rewards of ownership of the goods have passed to the buyer (when the 
goods are delivered). The amounts are recognised net of any discounts or rebates payable, which are accrued at the point at which 
the goods are delivered.

Administrative expenses – non-underlying
The Group presents some material items of income and expense as non-underlying costs. This is done when, in the opinion of the 
Directors, the nature and expected infrequency of the circumstances merit separate presentation in the Financial Statements. This 
treatment allows users of the Financial Statements to better understand the elements of financial performance in the year; it 
facilitates comparison with prior periods; and it helps in understanding trends in financial performance.

Business combinations and goodwill
Business combinations are accounted for using the acquisition method. The cost of acquisition is measured as the aggregate of 
the fair values, at the date of exchange, of assets given, liabilities incurred or assumed, and equity instruments issued by the 
acquirer, in exchange for control of the acquire. Direct costs of acquisition are recognised immediately as an expense.

Goodwill is initially measured at cost, being the excess of the cost of a business combination over the fair value of the identifiable 
assets, liabilities and contingent liabilities acquired at the acquisition date. Goodwill is capitalised as an intangible asset with any 
impairment in carrying value being charged to the Consolidated Statement of Comprehensive Income. Where the fair value of 
identifiable assets, liabilities and contingent liabilities exceed the fair value of consideration paid, the excess is credited in full to the 
Consolidated Statement of Comprehensive Income on the acquisition date.

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FINaNCIaL STaTEmENTS

Notes to the Financial Statements continued
For the year ended 31 December 2017

1 ACCOUNTING POLICIES (GROUP) CONTINUED
Externally acquired intangible assets
Externally acquired intangible assets are initially recognised at cost and subsequently amortised on a straight-line basis over their 
useful economic lives.

Intangible assets are recognised on business combinations if they are separable from the acquired entity or give rise to other 
contractual/legal rights. The amounts ascribed to such intangibles are arrived at by using appropriate valuation techniques (see 
Note 2 relating to critical estimates and judgements below).

The significant intangibles recognised by the Group, their useful economic lives and the methods used to determine the cost of 
intangibles acquired in a business combination are as follows:

Intangible asset

Software
Technology based
Marketing related
Customer related

Useful economic life

Five to ten years
Ten to seventeen years
Ten to fifteen years
Four to twelve years

Valuation method

Cost to acquire
Cost to acquire
Cost to acquire
Cost to acquire

The amortisation charge for the year is included within administration costs within the Consolidated Statement of 
Comprehensive Income.

Impairment of tangible assets, intangible assets and investments
Impairment tests on non-current assets are undertaken annually at the financial year end or at any other time when an indication of 
impairment arises. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair 
value less costs to sell), the asset is written down accordingly.

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the smallest 
group of assets to which it belongs for which there are separately identifiable cash flows – its cash-generating unit (‘CGU’). 
Goodwill is allocated on initial recognition to each of the Group’s CGUs that are expected to benefit from the synergies of the 
combination giving rise to the goodwill.

Impairment charges are included in the Consolidated Statement of Comprehensive Income, except to the extent they reverse gains 
previously recognised in Other Comprehensive Income. An impairment loss recognised for goodwill is not reversed.

Property, plant and equipment
Items of property, plant and equipment are initially recognised at cost. As well as the purchase price, cost includes directly 
attributable costs and the estimated present value of any future unavoidable costs of dismantling and removing items. The 
corresponding liability is recognised within provisions.

Freehold land and assets in the course of construction are not depreciated. Depreciation is provided on all other items of property, 
plant and equipment so as to write-off their cost less residual value over their expected useful economic lives. It is provided at the 
following rates:

Asset class

Freehold property
Leasehold improvements
Plant and machinery

Mixing plant
Extruders
Stillages and tooling
Other

Motor vehicles
Office equipment and fixtures

Depreciation policy

2.5% per annum straight-line
Equal instalments over the period of the lease

Between 20% and 25% per annum on cost
13 years based on production usage
5 to 10 years based on production usage
Between 10% and 25% per annum on cost
Between 20% and 25% per annum on cost
Between 20% and 25% per annum on cost

Inventories
Inventories are initially recognised at cost, and subsequently at the lower of cost and net realisable value. Cost comprises all costs 
of purchase and conversion and other costs incurred in bringing the inventories to their present location and condition. In 
determining the cost of raw materials, consumables and goods purchased for resale, the weighted average purchase price is used. 
For work in progress and finished goods, cost is taken as production cost, which includes a proportion of attributable overheads.

82 EUROCELL PLC

Annual Report and Accounts 2017

Financial assets
The Group classifies all of its financial assets as loans and receivables and has not classified any of its financial assets as held to 
maturity. The Group’s loans and receivables comprise trade and other receivables and cash and cash equivalents in the 
balance sheet.

Loans and receivable assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an 
active market. They arise principally through the provision of goods and services to customers, but also incorporate other types of 
contractual monetary asset. They are initially recognised at fair value plus transaction costs that are directly attributable to their 
acquisition or issue, and are subsequently carried at amortised cost using the effective interest rate method, less provision for 
impairment.

Impairment provisions are recognised when there is objective evidence (such as significant financial difficulties on the part of the 
counterparty or default or significant delay in payment) that the Group will be unable to collect all of the amounts due under the 
terms receivable, the amount of such a provision being the difference between the net carrying amount and the present value of 
the future expected cash flows associated with the impaired receivable. For trade receivables, which are reported net of provisions, 
such provisions are recorded in a separate allowance account with the loss being recognised within administrative expenses in the 
Consolidated Statement of Comprehensive Income. On confirmation that the trade receivable will not be collectable, the gross 
carrying value of the asset is written-off against the associated provision.

From time to time, the Group elects to renegotiate the terms of trade receivables due from customers with which it has previously 
had a good trading history. Such renegotiations will lead to changes in the timing of payments rather than changes to the amounts 
owed and, in consequence, the new expected cash flows are discounted at the original effective interest rate and any resulting 
difference to the carrying value is recognised in administrative expenses.

Cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term highly liquid investments with 
original maturities of three months or less from inception, and – for the purpose of the statement of cash flows – bank overdrafts. 
Bank overdrafts are shown within loans and borrowings in current liabilities in the balance sheet.

Financial liabilities
The Group classifies its financial liabilities as other financial liabilities which include the following items:
•  Bank borrowings which are initially recognised at fair value net of any transaction costs directly attributable to the issue of the 
instrument. Such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest rate 
method, which ensures that any interest expense over the period to repayment is at a constant rate on the balance of the liability 
carried in the balance sheet. 

•  Trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried at 

amortised cost using the effective interest method. 

Taxation
Tax on the profit for both the current and prior periods comprises both current and deferred tax and is recognised in the 
Consolidated Statement of Comprehensive Income, except to the extent that it relates to items recognised directly in equity.

Current tax is the expected tax payable on taxable income for the year, using tax rates that have been enacted at the balance 
sheet date, and any adjustment to tax payable in respect of prior years.

The Group recognises a current tax asset in respect of relief claimed under the Patent Box when the inflow of economic benefits 
arising from that asset is virtually certain, deemed to be the submission of a claim to HM Revenue and Customs.

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from 
its tax base, except for differences arising on:
•  the initial recognition of goodwill;
•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the 

• 

transaction affects neither accounting nor taxable profit; and 
investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the 
difference and it is probable that the difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that future taxable profits will arise against 
which the difference can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting 
date and are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered).

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FINaNCIaL STaTEmENTS

Notes to the Financial Statements continued
For the year ended 31 December 2017

1 ACCOUNTING POLICIES (GROUP) CONTINUED
Taxation continued
Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities 
and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:
•  the same taxable group company; or 
•  different group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and 
settle the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are 
expected to be settled or recovered.

Provisions
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past 
event, and it is probable that an outflow of economic benefits will be required to settle the obligation. If the effect is material, 
provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market assessments 
of the time value of money and, when appropriate, the risks specific to the liability.

The Group has recognised provisions for liabilities of uncertain timing or amount in respect of leasehold dilapidations. The provision 
is measured at the best estimate of the expenditure required to settle the obligation at the reporting date, discounted at a pre-tax 
rate as described above.

Share capital
The Group’s ordinary shares are classified as equity instruments.

Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity Shareholders, this is when 
declared by the Directors. In the case of final dividends, this is when approved by the Shareholders at the Annual General Meeting.

Retirement benefits: defined contribution scheme
The Group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group 
in an independently administered fund. The amount charged to the Consolidated Statement of Comprehensive Income represents 
the contributions payable to the scheme in respect of the accounting period. The Group has no obligation to pay future 
pension benefits.

Operating leases
Operating leases are contractual arrangements conferring the right of use of an asset but where substantially all of the risks and 
rewards incidental to ownership are not transferred to the Group, the total rentals payable under the lease are charged to the 
Consolidated Statement of Comprehensive Income on a straight-line basis over the lease term. The aggregate benefit of lease 
incentives is recognised as a reduction of the rental expense over the lease term on a straight-line basis.

Foreign currency
The Group’s Financial Statements are presented in British Pounds Sterling. For each entity, the Group determines the functional 
currency, and items included in the Financial Statements of each entity are measured using that functional currency.

Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which 
they operate (their ‘functional currency’) are recorded at the prevailing rate when the transactions occur. Foreign currency monetary 
assets and liabilities are translated at the rates ruling at the reporting date. Exchange differences arising on the retranslation of 
unsettled monetary assets and liabilities are recognised immediately in the Consolidated Statement of Comprehensive Income.

Share-based payment transactions
The Group has applied the requirements of IFRS 2 Share-Based Payments.

Equity-settled share-based payments are measured at fair value at the date of grant. The fair value is determined at the grant date 
using the Black-Scholes valuation model and equity-settled share-based payments are expensed on a straight-line basis over the 
vesting period, based upon the Company’s estimate of the shares that will eventually vest and adjusted for the effect of non-market 
based vesting conditions.

Fair value is measured based on the value of options over shares on the date of grant and the likelihood of all or part of the 
option vesting.

84 EUROCELL PLC

Annual Report and Accounts 2017

2 CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS
The Group makes certain estimates and assumptions regarding the future. Estimates and judgements are continually evaluated 
based on historical experience and other factors, including expectations of future events, that are believed to be reasonable under 
the circumstances. In the future, actual experience may differ from these estimates and assumptions. The estimates and 
assumptions that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the 
next financial year are discussed below.

Estimates and assumptions
a) Carrying value of inventories
Management review the market value of, and demand for, its inventories on a periodic basis to ensure inventory is recorded in the 
Financial Statements at the lower of cost and net realisable value. Any provision for impairment is recorded against the carrying 
value of inventories. The key judgement is the extent to which items of inventory remain saleable as they age. Management use 
their knowledge of market conditions to assess future demand for the Group’s products and achievable selling prices.

Further disclosures relating to inventories are provided in Note 17.

b) Recoverability of trade receivables
Management makes allowance for doubtful debts based on an assessment of the recoverability of trade receivables. Allowances 
are applied to trade receivables where events or changes in circumstances indicate that the carrying amounts may not be 
recoverable. Management specifically analyse historical bad debts, customer creditworthiness, current economic trends and 
changes in customer payment terms when making a judgement to evaluate the adequacy of the provision for doubtful debts. 
Where the expectation is different from the original estimate, such difference will impact on the carrying value of trade receivables 
and the amount credited or charged in the Consolidated Statement of Comprehensive Income. Further disclosures relating to trade 
receivables are provided in Note 18.

c) Dilapidation provisions
The Group recognises dilapidation provisions on the leasehold properties it occupies. The key estimate is the level of provision 
required for each property, which management assesses based on past experience within the property portfolio. If the actual cost 
of dilapidations in respect of the Group’s branch network was on average 10% greater or less than expected, the provision would 
change by less than £50,000. These provisions are reviewed semi-annually to ensure that they reflect the current best estimate of 
the provision required. Further disclosures relating to dilapidation provisions are provided in Note 21.

d) Carrying value of intangible assets
Management assesses the carrying value of its goodwill and intangible assets at least annually, or when an indication of impairment 
arises. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair value less costs 
to sell), the asset is written down accordingly. Recoverable amounts are determined from ‘value-in-use’ calculations applied to 
each Cash Generating Unit, which have been predicated on discounted cash flow projections from formally approved budgets 
covering a three year period. The key estimates as highlighted in Note 16 are the discount rate and the level of profit growth 
assumed in perpetuity. If the discount rate increased by 100 basis points, or if the level of profit growth in perpetuity was zero, none 
of the Group’s Cash Generating Units would be at risk of impairment.

3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT
The Group is exposed through its operations to the following financial risks:
•  credit risk 
•  market risk 
• 
• 

foreign exchange risk 
liquidity risk 

In common with all other businesses, the Group is exposed to risks that arise from its use of financial instruments. This note 
describes the Group’s objectives, policies and processes for managing those risks and the methods used to measure them. 
Further quantitative information in respect of these risks is presented throughout these Financial Statements. There have been no 
substantive changes in the Group’s exposure to financial instrument risks, its objectives, policies and processes for managing 
those risks, or the methods used to measure them from previous periods unless otherwise stated in this note.

Principal financial instruments
The principal financial instruments used by the Group, from which financial instrument risk arises, are as follows:
•  trade and other receivables
•  cash and cash equivalents
•  trade and other payables
•  bank overdrafts
• 

floating-rate bank loans

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FINaNCIaL STaTEmENTS

Notes to the Financial Statements continued
For the year ended 31 December 2017

3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT CONTINUED
The Group finances its activities using cash generated from operations and its revolving credit facility. It does not use invoice 
discounting or any other financing facilities.

A summary of the financial instruments held by category is provided below:

Financial assets

Cash and cash equivalents
Trade and other receivables

Total financial assets

Financial liabilities

Trade and other payables
Borrowings

Total financial liabilities

2017
£000

11,361
27,702

39,063

2017
£000

33,729
25,851

59,580

2016
£000

5,559
25,287

30,846

2016
£000

29,562
25,827

55,389

Impairment of financial assets
Impairments of trade receivables are outlined in Note 18. No further impairments to financial assets are considered necessary. 
Factors which are considered when assessing the need for impairment include the liquidity of the asset, its maturity profile and 
other commercial considerations.

General objectives, policies and processes
The Board has overall responsibility for the determination of the Group’s risk management objectives and policies and, whilst 
retaining ultimate responsibility for them, it has delegated the authority for designing and operating processes that ensure the 
effective implementation of the objectives and policies to the Group’s finance function.

The Board receives monthly reports from the Chief Financial Officer through which it reviews the effectiveness of the processes put 
in place and the appropriateness of the objectives and policies it sets. These are then discussed at regular Board meetings.

The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the Group’s 
competitiveness and flexibility. Further details regarding these policies are set out below:

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations. The Group is mainly exposed to credit risk through its trade receivables arising from its normal commercial activities. It 
is Group policy, implemented locally, to assess the credit risk of new customers before entering contracts.

Existing credit risks associated with trade receivables are managed in line with Group policies as discussed in the financial assets 
section of accounting policies.

Credit risk also arises from cash and cash equivalents and deposits with banks and financial institutions. This risk is mitigated by 
ensuring that deposits are only made with banks and financial institutions with a good rating issued by an industry-recognised 
independent third party e.g. Standard and Poor’s.

Further disclosures regarding financial assets are provided in Note 18.

Market risk
The Group is exposed to market risk from bank borrowings which incur variable interest rate charges linked to base rate plus a 
margin. The Group’s policy aims to manage the interest cost of the Group within the constraints of its financial covenants 
and forecasts.

During 2017 and 2016 the Group’s borrowings at variable rate were denominated in Sterling.

Further disclosures relating to bank borrowings are provided in Note 19.

86 EUROCELL PLC

Annual Report and Accounts 2017

Foreign exchange risk
Foreign exchange risk is the risk that the fair value of a financial instrument or future cash flow will fluctuate because of changes in 
foreign exchange rates. The Group’s exposure to foreign exchange risk arises when individual Group entities enter into transactions 
denominated in a currency other than their functional currency. The Group manages its exposure to fluctuations in currency rates 
by wherever possible negotiating both purchases and sales to be denominated in Sterling. The profit or loss arising from likely 
changes in foreign exchange is not significant.

Liquidity risk
Liquidity risk arises from the Group’s management of working capital and the finance charges and principal repayments on its debt 
instruments. It is the risk that the Group will encounter difficulty in meeting its financial obligations as they fall due.

The Group’s policy is to ensure that it will always have sufficient cash to allow it to meet its liabilities when they become due.  
To achieve this aim, cash flow forecasts are prepared and updated on a regular basis to ensure that the Group has adequate 
headroom in its facilities.

The Board receives monthly updates on the Group’s liquidity position and any issues are reported by exception.

At the end of the financial year, the most recent cash flow projections indicated that the Group expected to have sufficient liquid 
resources to meet its obligations under all reasonably foreseeable circumstances.

The following table sets out the contractual maturities (representing undiscounted contractual cash flows) of financial liabilities:

At 31 December 2017

Trade and other payables
Bank overdraft and borrowings

Total

At 31 December 2016

Trade and other payables
Bank overdraft and borrowings

Total

Total
£000

Up to 3
months
£000

Between
3 and 12
months
£000

Between
1 and 2
years
£000

Between
2 and 5
years
£000

(33,729)
(26,000)

(32,905)
–

(59,729)

(32,905)

(106)
–

(106)

(307)
–

(411)
(26,000)

(307)

(26,411)

Total
£000

Up to 3
months
£000

(29,562)
(26,042)

(29,042)
(42)

(55,604)

(29,084)

Between
3 and 12
months
£000

Between
1 and 2
years
£000

–
–

–

–
–

–

Between
2 and 5
years
£000

(520)
(26,000)

(26,520)

Over
5 years
£000

–
–

–

Over
5 years
£000

–
–

–

Capital disclosures
The Group’s objective when managing capital, which is deemed to be total equity plus total debt and which totalled £75,225,000 
(2016: £63,953,000) at the balance sheet date, is to safeguard the Group’s ability to continue as a going concern, through the 
optimisation of the debt and equity balance, and to maintain good headroom on its debt facilities and financial covenants. The Group 
manages its capital structure and makes appropriate decisions in the light of current economic conditions and its strategic objectives.

The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and sustain the 
future development of the business.

The funding requirements of the Group are met by the utilisation of external borrowings together with available cash.

A key objective of the Group’s capital management is to maintain comfortable headroom over the covenants set out in its existing 
facility agreements and to maintain a comfortable headroom over and above these requirements.

The financial covenants which are in place are as follows:
•  Leverage: the ratio of total net debt to consolidated EBITDA of any relevant period of not more than 3:1.
• 

Interest cover: the ratio of EBITDA to net interest payable in respect of any relevant period of not less than 4:1.

Covenants are measured semi-annually on a rolling twelve-month basis. As at 31 December 2017 they were 0.5:1 and 57:1 
respectively (2016: 0.6:1 and 46:1).

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FINaNCIaL STaTEmENTS

Notes to the Financial Statements continued
For the year ended 31 December 2017

3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT CONTINUED
The following table sets out the Group’s foreign currency denominated monetary assets and monetary liabilities at the 
reporting date:

Trade and other receivables
Cash and cash equivalents
Other interest-bearing borrowings
Trade and other payables

Trade and other receivables
Cash and cash equivalents
Other interest-bearing borrowings
Trade and other payables

4 REVENUE
Revenue arises from:

Sale of goods

External revenue by location of customers:

United Kingdom
Rest of European Union
Rest of World

There are no customers with sales in excess of 10% of total Group revenues.

5 AUDITORS’ REMUNERATION
Total amounts payable to the Group’s auditors were as follows:

Audit of these Financial Statements
Amounts receivable by auditors and their associates in respect of:
    Audit of Financial Statements of subsidiaries pursuant to legislation
    Audit-related assurance services

As at 31 December 2017

Euro
£000

175
288
–
(458)

GBP
£000

Total
£000

31,403
11,073
(25,851)
(33,271)

31,578
11,361
(25,851)
(33,729)

5

(16,646)

(16,641)

As at 31 December 2016

Euro
£000

38
327
–
(241)

124

GBP
£000

Total
£000

28,085
5,232
(25,827)
(29,321)

28,123
5,559
(25,827)
(29,562)

(21,831)

(21,707)

2017
£000

2016
£000

224,906

204,816

2017
£000

221,667
2,943
296

224,906

2016
£000

202,055
2,761
–

204,816

2017
£000

43

116
25

184

2016
£000

16

118
25

159

88 EUROCELL PLC

Annual Report and Accounts 2017

6 EXPENSES BY NATURE

Depreciation of property, plant and equipment
Amortisation of intangible assets
(Profit)/loss on disposal of property plant and equipment and intangible assets
Cost of inventories
Employee benefits expense (Note 8)
Non-underlying costs (Note 7)
Rentals under operating leases
Other expenses

Total cost of sales, distribution costs and administration expenses

7 NON-UNDERLYING COSTS
Amounts included in the Consolidated Statement of Comprehensive Income are as follows:

Acquisition related costs
Redundancy and settlement costs
HSE penalty
Duplicated costs related to CEO handover period

2017
£000

5,119
1,558
(51)
100,210
47,378
843
10,415
35,220

200,692

2016
£000

5,005
1,372
86
92,728
42,728
455
5,325
32,620

180,319

2017
£000

414
361
68
–

843

2016
£000

112
–
–
343

455

Any expenses arising from the acquisition of subsidiary undertakings are classified as non-underlying due to the fact that they 
relate solely to the transfer of ownership rather than ongoing operations. Of the £414,000 (2016: £112,000) acquisition costs, 
£322,000 (2016: £nil) relates to contingent consideration which is dependent upon continued employment and £92,000  
(2016: £112,000) relates to professional fees and transaction costs incurred in respect of completed acquisitions.

The redundancy and settlement costs of £361,000 (2016: £nil) relate to a reorganisation of the production function in the Profiles 
division and have been classified as non-underlying because they relate to termination costs for positions that no longer exist.

The penalty of £68,000 (2016: £nil) relates to a fine imposed by the Health and Safety Executive (‘HSE') following their prosecution 
of the Company in respect of an accident incurred in August 2016. The penalty has been classified as non-underlying because 
such costs are not in the normal course of business and are not expected to recur in the foreseeable future.

In the prior year, the Group recognised the duplicated salary costs relating to the handover period between its current and previous 
Chief Executive Officer as non-underlying.

8 EMPLOYEE BENEFITS EXPENSE

Staff costs (including Directors) comprise:
Wages and salaries
Share-based payments
Social security costs
Pension costs – defined contribution plans

The average monthly number of employees, including Directors, during the year were as follows:
Production
Office and administration
Distribution

2017
£000

2016
£000

41,808
260
4,137
1,173

47,378

2017
No.

432
302
762

38,152
18
3,575
983

42,728

2016
No.

434
236
619

1,496

1,289

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FINaNCIaL STaTEmENTS

Notes to the Financial Statements continued
For the year ended 31 December 2017

8 EMPLOYEE BENEFITS EXPENSE CONTINUED
Key management personnel compensation and Directors’ remuneration
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the 
activities of the Group, which is considered to be the Directors of the Company and the Directors of the Group’s 
subsidiary companies.

Emoluments
Share-based payment
Pension and other post-employment benefit costs

2017
£000

1,889
169
190

2,248

2016
£000

1,865
234
132

2,231

Directors’ remuneration is set out in the Remuneration Report.

During the year, retirement benefits were accruing to two Directors in respect of defined contribution pension schemes (2016: two).

The highest paid Director received remuneration of £916,442 (2016: £560,558).

In total 123,864 share options were exercised by Directors of the Group during the year (2016: nil).

The value of contributions paid in cash in lieu of pension in respect of the highest paid Director amounted to £54,810  
(2016: £41,123).

The Group’s policy for consulting with, sharing information with, and encouraging the involvement of employees is discussed  
on pages 30 and 31.

9 SEGMENTAL INFORMATION
The Group organises itself into a number of operating segments that offer different products and services. They are managed 
separately because each business requires different technology and marketing strategies. 

Internal reporting provided to the chief operating decision maker, which has been identified as the executive management team 
including the Chief Executive Officer and the Chief Financial Officer, reflects this structure.

The Group has aggregated its operations into two reported segments, as these business units have similar products, production 
processes, types of customer, methods of distribution, regulatory environments and economic characteristics:
•  Profiles – extrusion and sale of UPVC window and building products to the new and replacement window market across the UK. 
•  Building Plastics – sale of building plastic materials across the UK.

The Corporate segment includes amortisation in respect of acquired intangible assets.

Profiles
2017
£000

Building
Plastics
2017
£000

Corporate
2017
£000

Total
2017
£000

139,553
(45,377)

131,877
(1,147)

94,176

130,730

–
–

–

271,430
(46,524)

224,906

23,166
(159)
(3,859)

8,568
(112)
(795)

–
(1,287)
(465)

31,734
(1,558)
(5,119)

19,148

7,661

(1,752)

25,057

(843)
(553)

23,661

Revenue
Total revenue
Inter-segmental revenue

Total revenue from external customers

Adjusted EBITDA
Amortisation
Depreciation

Operating profit before non-underlying costs

Non-underlying costs
Finance expense

Profit before tax

90 EUROCELL PLC

Annual Report and Accounts 2017

Revenue
Total revenue
Inter-segmental revenue

Total revenue from external customers

Adjusted EBITDA
Amortisation
Depreciation

Operating profit before non-underlying costs

Non-underlying costs
Finance expense

Profit before tax

Additions to plant, property, equipment and intangible assets

Segment assets

Segment liabilities

Borrowings
Corporation tax payable
Deferred tax liability

Total liabilities

Total net assets

Additions to plant, property, equipment and intangible assets

Segment assets

Segment liabilities

Borrowings
Corporation tax payable
Deferred tax liability

Total liabilities

Total net assets

10 FINANCE EXPENSE

Finance expense
Bank borrowings
Other

Profiles
2016
£000

Building
Plastics
2016
£000

Corporate
2016
£000

Total
2016
£000

127,171
(39,817)

118,148
(686)

87,354

117,462

22,657
(158)
(3,969)

18,530

8,832
(123)
(609)

8,100

–
–

–

(160)
(1,091)
(427)

245,319
(40,503)

204,816

31,329
(1,372)
(5,005)

(1,678)

24,952

(455)
(677)

23,820

Profiles
2017
£000

4,044

Building
Plastics
2017
£000

2,423

Corporate
2017
£000

Total
2017
£000

1,116

7,583

58,861

39,965

15,805

114,631

(19,274)

(13,974)

(1,540)

(34,788)

(25,851)
(2,448)
(2,170)

(65,257)

49,374

Profiles
2016
£000

5,498

Building
Plastics
2016
£000

1,105

Corporate
2016
£000

Total
2016
£000

616

7,219

53,524

27,575

18,994

100,093

(17,391)

(12,402)

(1,280)

(31,073)

(25,827)
(2,873)
(2,194)

(61,967)

38,126

2016
£000

648
29

677

2017
£000

535
18

553

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FINaNCIaL STaTEmENTS

Notes to the Financial Statements continued
For the year ended 31 December 2017

11 TAXATION

Current tax expense
Current tax on profits for the year
Adjustment in respect of prior years

Total current tax

Deferred tax expense
Origination and reversal of temporary differences
Adjustment in respect of change in rates
Adjustment in respect of prior years

Total deferred tax

Total tax expense

2017
£000

4,253
(170)

4,083

53
(15)
(102)

(64)

4,019

2016
£000

5,025
75

5,100

(174)
(385)
(323)

(882)

4,218

The reasons for the difference between the actual tax charge for the year and the standard rate of corporation tax in the United 
Kingdom applied to profits for the year are as follows:

Profit before tax

Expected tax charge based on the standard rate of corporation tax in the UK of 19.25% (2016: 20%)
Taxation effect of:
Expenses not deductible for tax purposes
Patent Box claim in respect of prior years
Adjustments to tax charge in respect of prior years
Tax on share-based payments recognised in equity
Adjustment in respect of change in rates

Total tax expense

2017
£000

23,661

4,555

439
(738)
(272)
50
(15)

2016
£000

23,820

4,764

87
(451)
253
(50)
(385)

4,019

4,218

Changes in tax rates and factors affecting the future tax charge
The mainstream rate of UK corporation tax changed in April 2017 from 20% to 19%. This gives rise to an effective rate of 19.25% 
(2016: 20%) for the year. A further reduction to 17% from 1 April 2020 has been substantively enacted. Deferred taxes at the year 
end date have been measured using these enacted tax rates and reflected in the Financial Statements.

There are no material uncertain tax provisions.

Tax on non-underlying items
The tax credit arising on non-underlying items within the Comprehensive Income Statement is £70,000 (2016: £81,000).

Tax included in Other Comprehensive Income
The tax credit arising on share-based payments within Other Comprehensive Income is £50,000 (2016: charge of £50,000).

Based on the current investment plans of the Group, and assuming the rates of capital allowances on capital expenditure continue 
into the future, there is little prospect of any significant part of the deferred tax liability becoming payable over the next three years.

92 EUROCELL PLC

Annual Report and Accounts 2017

12 EARNINGS PER SHARE
Basic earnings per share is calculated by dividing the net profit for the year attributable to ordinary Shareholders by the weighted 
average number of ordinary shares outstanding during the year. Diluted earnings per share is calculated by adjusting the 
earnings and number of shares for the effects of dilutive options. Adjusted earnings per share excludes the impact of non-
underlying costs.

Profit attributable to ordinary Shareholders

Profit attributable to ordinary Shareholders excluding non-underlying costs

Weighted average number of shares – basic
Weighted average number of shares – diluted

Basic earnings per share
Adjusted basic earnings per share
Diluted earnings per share
Adjusted diluted earnings per share

13 DIVIDENDS

Dividends paid during the year
Interim dividend for 2017 of 3.0p per share (2016: 2.8p per share)
Final dividend for 2016 of 5.7p per share (2015: 5.2p per share)

Dividends proposed
Final dividend for 2017 of 6.0p per share (2016: 5.2p per share)

2017
£000

19,642

20,415

2016
£000

19,602

19,976

Number

Number

100,040,383 100,000,000
100,227,068
100,301,071

Pence

19.6
20.4
19.6
20.4

2017
£000

3,004
5,700

8,704

6,008

Pence

19.6
20.0
19.6
19.9

2016
£000

2,800
5,200

8,000

5,700

The parent Company and its subsidiaries have combined distributable reserves of £61,349,000 (2016: £48,259,000) from which to 
make future dividend payments.

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FINaNCIaL STaTEmENTS

Notes to the Financial Statements continued
For the year ended 31 December 2017

14 PROPERTY, PLANT AND EQUIPMENT

Freehold
property
£000

Leasehold
improvements
£000

Plant and
machinery
£000

Motor
vehicles
£000

Office
equipment
and fixtures
£000

Assets under
construction
£000

Cost
Balance at 1 January 2016
Additions
Added on acquisition
Disposals
Transfer

Balance at 1 January 2017
Additions
Added on acquisition
Disposals
Transfer

Balance at 31 December 2017

Accumulated depreciation
Balance at 1 January 2016
Charge for the year
Disposals

Balance at 1 January 2017
Charge for the year
Disposals

Balance at 31 December 2017

Net book value
At 31 December 2017

At 31 December 2016

8,604
40
–
–
–

8,644
–
–
–
23

8,667

450
229
–

679
228
–

907

70
–
–
(7)
–

63
122
–
–
–

185

43
6
(6)

43
7
–

50

24,667
2,428
339
(333)
4,305

31,406
3,484
43
(103)
3,876

38,706

8,091
4,695
(248)

12,538
4,839
(88)

17,289

7,760

7,965

135

20

21,417

18,868

85
61
51
–
–

197
45
–
(30)
–

212

14
43
–

57
45
(30)

72

140

140

68
1
18
(3)
–

84
–
–
–
–

84

55
32
(3)

84
–
–

84

 –

–

Included within freehold property is non-depreciable land of £2,320,000 (31 December 2016: £2,320,000).

During the year, £104,000 of assets under construction were transferred to Intangible Assets.

Total
£000

36,288
6,342
408
(343)
–

42,695
7,068
43
(133)
(104)

2,794
3,812
–
–
(4,305)

2,301
3,417
–
–
(4,003)

1,715

49,569

–
–
–

–
–
–

–

8,653
5,005
(257)

13,401
5,119
(118)

18,402

1,715

2,301

31,167

29,294

15 INTANGIBLE ASSETS

Cost
Balance at 1 January 2016
Additions
Added on acquisition

Balance at 1 January 2017
Additions
Added on acquisition
Disposals
Transfers

Balance at 31 December 2017

Accumulated amortisation
Balance at 1 January 2016
Charge for the year

Balance at 1 January 2017
Charge for the year
Disposals

Balance at 31 December 2017

Net book value
At 31 December 2017

At 31 December 2016

94 EUROCELL PLC

Annual Report and Accounts 2017

Software
£000

Technology
based
£000

Customer
related
£000

Marketing
related
£000

Goodwill
£000

Total
£000

428
317
–

745
510
–
–
104

1,359

212
117

329
158
–

487

872

416

1,612
–
–

1,612
–
–
–
–

1,612

222
95

317
95
–

412

3,449
560
1,917

5,926
5
486
(101)
–

6,316

630
713

1,343
882
(50)

2,175

1,200

1,295

4,141

4,583

4,807
–
1,531

6,338
–
–
–
–

6,338

800
447

1,247
423
–

1,670

4,668

5,091

6,085
–
2,243

8,328
–
222
–
–

8,550

–
–

–
–
–

–

16,381
877
5,691

22,949
515
708
(101)
104

24,175

1,864
1,372

3,236
1,558
(50)

4,744

8,550

8,328

19,431

19,713

16 IMPAIRMENT
For the purpose of impairment testing, goodwill is allocated to Cash Generating Units (‘CGUs’) as follows:

Eurocell Building Plastics Limited
Eurocell Profiles Limited
Vista Panels Limited
S & S Plastics Limited
Security Hardware Limited

2017
£000

2,584
3,350
2,243
151
222

8,550

2016
£000

2,584
3,350
2,243
151
–

8,328

The recoverable amounts of the CGUs have been determined from ‘value-in-use’ calculations which have been predicated on 
discounted pre-tax cash flow projections based on a three year business plan approved by the Board. These projections are based 
on all available information and growth rates do not exceed growth rates achieved in prior periods.

The key assumptions in preparing these forecasts are in line with our published strategy of continuing to open further branches, 
developing new products, increasing our use of recycled materials and adding bolt-on acquisitions when they arise.

Period on which management approved forecasts are based (years)
Discount rate (pre-tax)
Profit growth rate in perpetuity

2017

3
10%
2%

2016

3
11%
2%

The goodwill is considered to have an indefinite useful life. The discount rate was estimated based on past experience and an 
estimated industry average weighted average cost of capital.

The total recoverable amount in respect of goodwill, as assessed by the Directors using the above assumptions, is greater than the 
carrying amount and therefore no impairment charge has been recorded. The Directors consider that it is not reasonably possible 
for the assumptions to change so significantly as to eliminate the headroom.

17 INVENTORIES

Raw materials
Work in progress
Finished goods and goods for resale

2017
£000

1,108
1,209
18,777

21,094

2016
£000

2,184
1,495
13,725

17,404

All inventories are carried at cost less a provision to take account of slow moving and obsolete items. At 31 December 2017 the 
inventory provision amounted to £1,800,000 (2016: £1,800,000).

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FINaNCIaL STaTEmENTS

Notes to the Financial Statements continued
For the year ended 31 December 2017

18 TRADE AND OTHER RECEIVABLES

Trade receivables
Less: provision for impairment of trade receivables
Less: provision for rebates payable

Trade receivables – net

Total financial assets other than cash and cash equivalents classified as loans and receivables
Prepayments
Other receivables

Total trade and other receivables

Trade receivables are non-interest bearing and are generally on 30 days credit.

2017
£000

28,833
(880)
(354)

27,599

27,599
3,876
103

31,578

2016
£000

26,500
(738)
(481)

25,281

25,281
2,836
6

28,123

The fair values of trade and other receivables classified as loans and receivables are not materially different to their carrying values. 
As at 31 December 2017 trade receivables of £1,181,000 (2016: £1,113,000) were past due but not impaired. They relate to the 
customers with no default history. The ageing analysis of these receivables is as follows:

Up to 3 months overdue
3 to 6 months

2017
£000

1,171
10

1,181

2016
£000

1,113
–

1,113

Impairment provisions are recognised when there is objective evidence (such as significant financial difficulties on the part of the 
counterparty or default or significant delay in payment) that the Group will be unable to collect all of the amounts due.

Movements in the provision for impairment of trade receivables are as follows:

At 1 January
Charged during the year
Released or utilised during the year
Receivables written-off during the year as uncollectible

At 31 December

Other classes of financial assets included within trade and other receivables do not contain impaired assets.

19 BORROWINGS
The book value and fair value of borrowings are as follows:

2017
£000

738
826
(476)
(208)

880

2016
£000

715
2,533
(2,053)
(457)

738

Non-current
Bank borrowings unsecured

Current
Other borrowings

Total borrowings

Book Value
2017
£000

Fair Value
2017
£000

Book Value
2016
£000

Fair Value
2016
£000

25,851

25,851

25,785

25,785

–

–

42

42

25,851

25,851

25,827

25,827

The bank borrowings outstanding at 31 December 2017 are classified as non-current liabilities as they relate to committed facilities 
available to the Group until 2020. The book value and fair value are not considered to be materially different.

96 EUROCELL PLC

Annual Report and Accounts 2017

Borrowings
The Company has a £45,000,000 committed multi-currency revolving unsecured credit facility with Barclays Bank plc and 
Santander UK plc which expires in 2020.

Borrowings of £26,000,000 were drawn down at 31 December 2017 (2016: £26,000,000) less unamortised issue costs of £149,000 
(2015: £215,000).

Interest is charged at an excess over base rate of between 1.25% and 2.25% per annum and is dependent upon the ratio of total 
net debt to consolidated EBITDA.

Based upon current economic and market trends, management consider that the Sterling LIBOR rate will remain relatively stable 
during the next reporting period to 31 December 2018, and any changes, when applied to the Group’s current bank borrowings of 
£25,851,000 would not lead to a significant change in finance expense.

All of the Group’s borrowings are denominated in Sterling.

The analysis of repayments on the combined borrowings is as follows:

Within one year or repayable on demand
Between one and two years
Between two and five years

20 TRADE AND OTHER PAYABLES

Current liabilities
Trade payables
Other tax and social security
Other payables
Accruals

Total current trade and other payables

Non-current liabilities
Other payables

Book values approximate to fair value at 31 December 2017 and 2016.

2017
£000

–
–
25,851

25,851

2016
£000

42
–
25,785

25,827

2017
£000

2016
£000

23,179
4,429
429
4,974

33,011

18,398
3,837
393
6,414

29,042

718

520

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FINaNCIaL STaTEmENTS

Notes to the Financial Statements continued
For the year ended 31 December 2017

21 PROVISIONS

At 1 January 2017
Credited to Statement of Comprehensive Income
Discounting of provisions
Utilised
Added on acquisition (Note 29)

At 31 December 2017

Current
Non-current

At 31 December 2017

Dilapidations
provision
£000

1,511
(477)
(47)
(25)
97

1,059

405
654

1,059

Dilapidations provision
Under property operating lease agreements, Eurocell Building Plastics Limited and Eurocell Profiles Limited, being Group 
subsidiaries, have obligations to maintain all properties to the standard that prevailed at the inception of the respective leases. 
The provision represents the Directors’ best estimate of the costs associated with this obligation.

The timing of the utilisation of the provision is variable dependent on the lease expiry dates of the properties concerned, which vary 
between 1 and 10 years.

22 DEFERRED TAX
The movement in the net deferred tax liability is as follows:

At 1 January
Credited to Statement of Comprehensive Income
Credited/(charged) to equity
Recognised upon acquisition

At 31 December

2017
£000

(2,194)
64
50
(90)

(2,170)

2016
£000

(2,493)
882
(50)
(533)

(2,194)

Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax 
assets where the Directors believe it is probable that these assets will be recovered.

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by 
IAS 12) during the year, together with amounts recognised in the Consolidated Statement of Comprehensive Income and amounts 
recognised in Other Comprehensive Income are as follows:

Accelerated capital allowances/intangible fixed assets
Other temporary differences

Net tax assets/(liabilities)

Asset
2017
£000

380
117

497

* Included in the net liability is a deferred tax liability of £90,000 relating to the acquisition of Security Hardware Limited.

Liability
2017
£000

(2,742)
75

(2,362)
192

(2,667)

(2,170)

Accelerated capital allowances/intangible fixed assets
Other temporary differences

Net tax assets/(liabilities)

Asset
2016
£000

– 
15

15

Liability
2016
£000

(2,209)
–

(2,209)

Net
2016
£000

(2,209)
15

(2,194)

98 EUROCELL PLC

Annual Report and Accounts 2017

Statement of
Comprehensive
Income
2017
£000

Net*
2017
£000

(63)
127

64

Statement of
Comprehensive
Income
2016
£000

929
(47)

882

Equity
2017
£000

–
50

50

Equity
2016
£000

– 
(50)

(50)

23 SHARE CAPITAL

Ordinary shares of £0.001 each

Ordinary shares of £0.001 each

Share premium account

Allotted, called up 
and fully paid

2017
Number

2016
Number

100,137,186 100,000,000

2017
£000

100

2,104

2016
£000

100

1,926

The ordinary shares carry the rights to attend and vote at general meetings, the right to receive payment in respect of dividends 
declared and the right to participate in the distribution of capital. The ordinary shares are not redeemable.

During the year 123,864 shares vested and were issued in respect of share-based payment transactions for Directors and 
13,322 shares were issued in respect of share-based payment transactions for other key management personnel.

24 SHARE-BASED PAYMENTS
The Group enters into equity-settled payment transactions with its employees. For the year ended 31 December 2017, the charge 
was £260,000 (2016: £18,000). The overall Consolidated Statement of Financial Position is unchanged as a result of this.

A Save As You Earn scheme was launched in June 2017. The scheme allows employees to make monthly contributions over a 
three year period which are then used to purchase Company shares at a fixed price. This price is agreed at the inception of the 
scheme, and carried a discount on the market value at that date of 20%.

For details of share-based payment schemes see page 54 of the Directors’ Remuneration report.

No further disclosure has been provided on the grounds of materiality.

25 OPERATING LEASES
The Group has entered into commercial leases on certain non-current assets. There are no restrictions placed on the Group by 
entering into these leases.

The total future value of minimum lease payments under non-cancellable operating leases are as follows:

Land and buildings

Not later than one year
Later than one year and not later than five years
Later than five years

Other

Not later than one year
Later than one year and not later than five years
Later than five years

2017
£000

5,062
10,169
3,443

18,674

2017
£000

6,712
8,179
38

14,929

2016
£000

3,193
11,098
6,046

20,337

2016
£000

2,425 
3,933
1

6,359

The Group has for the first time included within operating lease commitments as at 31 December 2017 the total future minimum 
lease payments in respect of the outsourcing of its logistics operation, which amount to £6,027,000 (2016: £9,639,000).

26 CONTINGENT ASSETS AND LIABILITIES
The Group has entered into a cross-guarantee arrangement to cover the bank borrowings of all other Group companies in the 
event of default. As at 31 December 2017 the bank borrowings were £25,851,000 (2016: £25,785,000).

The Group had no other material contingent assets or liabilities (31 December 2016: £nil).

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FINaNCIaL STaTEmENTS

Notes to the Financial Statements continued
For the year ended 31 December 2017

27 RETIREMENT BENEFITS
The Group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group 
in an independently administered fund. The pension cost represents contributions payable by the Group to the fund and amounted 
to £1,173,000 (2016: £983,000).

28 RELATED PARTY TRANSACTIONS
The remuneration of Executive and Non-executive Directors is disclosed on pages 50 to 65.

Transactions with key management personnel
Kalverboer Management UK LLP is controlled by P H L Kalverboer, a Director of Eurocell plc. Kellmann Recruitment Limited is 
controlled by T Kelly, a close family member of M Kelly who is a Director of Eurocell plc.

Kellmann Recruitment Limited – recruitment services
Kalverboer Management UK LLP – Director Remuneration

The following balances are outstanding at the balance sheet date:

Kellmann Recruitment Limited
Kalverboer Management UK LLP

2017
£000

84
40

2017
£000

13
10

2016
£000

–
40

2016
£000

–
10

29 ACQUISITION OF SUBSIDIARIES
On 24 February 2017, the Group acquired 100% of the ordinary share capital of Security Hardware Limited, a supplier of locks  
and hardware primarily to the RMI market, with annual sales of approximately £3 million. Initial consideration paid was £1.5 million  
(or £1.3 million net of cash acquired).

Goodwill represents potential synergies arising from the enlarged group. The amount of goodwill deductible for tax purposes is 
£nil. Goodwill has been calculated as follows:

Intangible assets
Property, plant and equipment
Inventories
Trade and other receivables 
Cash and cash equivalents
Trade and other payables
Provisions
Corporation tax
Deferred tax

Identifiable assets and liabilities

Cash consideration paid

Goodwill on acquisition

Book values on
acquisition
£000

Fair value
adjustments
£000

Recognised
values on
acquisition
£000

20
43
748
297
226
(453)
–
(49)
(7)

825

466
–
153
–
–
–
(97)
–
(83)

439

486
43
901
297
226
(453)
(97)
(49)
(90)

1,264

1,486

222

Cash flows arising on the acquisition were £1,260,000 comprising the consideration paid less cash acquired.

Fair value adjustments
•  The adjustment to intangible assets is to recognise intangible assets in respect of customer relationships, and has been valued 

using discounted cash flows.

•  The adjustment to inventories is to reflect the fair value of finished goods acquired.
•  Trade receivables include a bad debt provision of £nil which has not been adjusted in the fair value exercise.
•  The adjustment to trade and other payables is to recognise a dilapidation provision in respect of the leased premises occupied 

by Security Hardware.

•  The adjustment to deferred taxation is to recognise the associated deferred tax liability arising on the intangible assets.

100 EUROCELL PLC

Annual Report and Accounts 2017

Subsequent payments
Under the terms of the acquisition agreement, the former Shareholders of Security Hardware are entitled to further cash consideration 
based on financial performance for the year ended 31 December 2017 (the ‘earn out’), provided they remain employed by the Group.  
The Directors estimate the total earn out payable will be £322,000, which has been recognised as a non-underlying expense in the 2017 
Consolidated Statement of Comprehensive Income. The earn out is payable in equal instalments over a three-year period.

Acquisition-related costs
The Group incurred acquisition related costs of £92,000 in relation to professional fees and transaction costs arising upon acquisition. 
These costs have been expensed to the Consolidated Statement of Comprehensive Income, also as a non-underlying item. The total 
charge for acquisition related costs in the year is £414,000 (2016: £112,000).

Included within the Consolidated Statement of Comprehensive Income is revenue of £2,500,000 and profit before tax of £130,000 relating to 
Security Hardware Limited. Had the acquisition occurred on 1 January 2017, revenue of £3,200,000 and profit before tax of £180,000 would 
have been recognised by the Group.

30 RECONCILIATION OF PROFIT AFTER TAX TO CASH GENERATED FROM OPERATIONS

Profit after tax
Taxation
Finance expense

Operating profit
Adjustments for:
Depreciation of tangible fixed assets
Amortisation of intangible fixed assets
(Profit)/loss on sale of property, plant and equipment and intangible fixed assets
Share-based payments
(Increase)/decrease in inventories
(Increase) in trade and other receivables
Increase/(decrease) in trade and other payables
(Decrease) in provisions

Cash generated from operations

31 RECONCILIATION OF NET DEBT

Cash and cash equivalents
Borrowings

Total

* Non-cash movements relate to the amortisation of arrangement fees in respect of the Groups’ borrowings.

Cash and cash equivalents
Borrowings

Total

31 December 2017

Cash and cash equivalents
Borrowings

Total

31 December 2016

Cash and cash equivalents
Borrowings

Total

2017
£000

19,642
4,019
553

24,214

5,119
1,558
(51)
260
(2,789)
(3,057)
3,221
(549)

27,926

2016
£000

19,602
4,218
677

24,497

5,005
1,372
86
18
1,635
(616)
(184)
(31)

31,782

1 January
2017
£000

5,559
(25,827)

(20,268)

1 January
2016
£000

(151)
(25,720)

(25,871)

Current
assets
£000

11,361
–

11,361

Current
assets
£000

5,559
–

5,559

Cash flows
£000

Non-cash
movements*
£000

31 December
2017
£000

5,802
42

5,844

Cash flows
£000

5,710
38

5,748

–
(66)

(66)

11,361
(25,851)

(14,490)

Non-cash
movements
£000

31 December
2016
£000

–
(145)

(145)

5,559
(25,827)

(20,268)

Current
liabilities
£000

Non-current
liabilities
£000

Total
£000

–
–

–

–
(25,851)

11,361
(25,851)

(25,851)

(14,490)

Current
liabilities
£000

–
(42)

(42)

Non-current
liabilities
£000

–
(25,785)

Total
£000

5,559
(25,827)

(25,785)

(20,268)

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FINaNCIaL STaTEmENTS

Notes to the Financial Statements continued
For the year ended 31 December 2017

32 EVENTS AFTER THE BALANCE SHEET DATE
The Directors are not aware of any material events that have occurred after 31 December 2017 which would require disclosure 
under IAS 10.

102 EUROCELL PLC

Annual Report and Accounts 2017

FINaNCIaL STaTEmENTS

Company Statement of Financial Position
As at 31 December 2017

Assets
Non-current assets
Investments

Total non-current assets

Current assets
Trade and other receivables
Deferred tax

Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables

Total current liabilities

Non-current liabilities
Borrowings

Total non-current liabilities

Total liabilities

Net assets

Issued capital and reserves attributable to owners of the Company
Share capital
Share premium account
Share-based payment reserve
Retained earnings

Total equity

Note

35

36
37

38

39

23
23
24

2017
£000

2016
£000

17,839

17,839

53,183
105

53,288

71,127

17,839

17,839

48,141
94

48,235

66,074

(26,419)

(26,419)

(12,892)

(12,892)

(25,851)

(25,851)

(52,270)

18,857

(25,785)

(25,785)

(38,677)

27,397

100
2,104
480
16,173

18,857

100
1,926
348
25,023

27,397

A separate Statement of Comprehensive Income for the Company is not presented, in accordance with Section 408 of the 
Companies Act 2006. The Company recognised a loss of £146,000 in the year (2016: profit of £29,992,000). Dividend income from 
subsidiary undertakings included in the results was £nil (2016: £30,000,000).

The Financial Statements on pages 103 to 109 were approved and authorised for issue by the Board of Directors on 8 March 2018 
and were signed on its behalf by:

Mark Kelly 
Director   

Michael Scott
Director

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FINaNCIaL STaTEmENTS

Company Statement of Changes in Equity
For the year ended 31 December 2017

Share
capital
£000

Share
premium
account
£000

Share-
based 
payment
reserve
£000

Retained
earnings
£000

Total
equity
£000

Balance at 1 January 2017

100

1,926

348

25,023

27,397

Comprehensive income for the year
Loss for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Exercise of share options
Share-based payments
Deferred tax on share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

–

–

–
–
–
–

–

–

–

178
–
–
–

178

–

–

(146)

(146)

(146)

(146)

(178)
260
50
–

–
–
–
(8,704)

–
260
50
(8,704)

132

(8,704)

(8,394)

Balance at 31 December 2017

100

2,104

480

16,173

18,857

Balance at 1 January 2016

Comprehensive income for the year
Profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Share-based payments
Deferred tax on share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Share
capital
£000

100

Share
premium
reserve
£000

1,926

Share-based 
payment
reserve
£000

380

Retained
earnings
£000

3,031

Total
equity
£000

5,437

–

–

–
–
–

–

–

–

–
–
–

–

–

–

29,992

29,992

29,992

29,992

18
(50)
–

(32)

–
–
(8,000)

18
(50)
(8,000)

(8,000)

(8,032)

Balance at 31 December 2016

100

1,926

348

25,023

27,397

104 EUROCELL PLC

Annual Report and Accounts 2017

FINaNCIaL STaTEmENTS

Notes to the Company Financial Statements
For the year ended 31 December 2017

33 ACCOUNTING POLICIES (COMPANY)
Corporate information
Eurocell plc (the ‘Company’) is a publicly listed company incorporated and domiciled in England and Wales. The registered office is 
Fairbrook House, Clover Nook Road, Alfreton, Derbyshire, DE55 4RF.

The Company is principally engaged as a holding company for its subsidiaries which are engaged in the extrusion of UPVC window 
and building products to the new and replacement window market and the sale of building materials across the UK.

Basis of preparation
The principal accounting policies adopted in the preparation of the Financial Statements are set out below. The policies have been 
consistently applied to all the years presented, unless otherwise stated.

The Company has adequate resources to continue in operational existence for the foreseeable future and, as a result of this, the 
going concern basis has been adopted in preparing the Financial Statements.

The Company Financial Statements have been prepared in accordance with Financial Reporting Standard 101, Reduced 
Disclosure Framework (FRS 101). These Financial Statements have been prepared under the historical cost convention in 
accordance with UK GAAP and the Companies Act 2006.

Changes in accounting policies and disclosures applicable to the Company
There were no standards or interpretations which took effect in the year which materially affect the Financial Statements.

Investments in subsidiary undertakings
Investments in subsidiaries are stated at cost less provision for impairment.

Financial assets
The Company classifies all of its financial assets as loans and receivables and has not classified any of its financial assets as held 
to maturity.

Loans and receivable assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an active 
market. They arise principally through the provision of goods and services to customers (e.g. trade receivables), but also incorporate other 
types of contractual monetary asset. They are initially recognised at fair value plus transaction costs that are directly attributable to their 
acquisition or issue, and are subsequently carried at amortised cost using the effective interest rate method, less provision for impairment.

Impairment provisions are recognised when there is objective evidence (such as significant financial difficulties on the part of the 
counterparty or default or significant delay in payment) that the Company will be unable to collect all of the amounts due under the 
terms receivable, the amount of such a provision being the difference between the net carrying amount and the present value of 
the future expected cash flows associated with the impaired receivable. For trade receivables, which are reported net, such 
provisions are recorded in a separate allowance account with the loss being recognised within administrative expenses in the 
Statement of Comprehensive Income. On confirmation that the trade receivable will not be collectable, the gross carrying value of 
the asset is written-off against the associated provision.

From time to time, the Company elects to renegotiate the terms of trade receivables due from customers with which it has 
previously had a good trading history. Such renegotiations will lead to changes in the timing of payments rather than changes to 
the amounts owed and, in consequence, the new expected cash flows are discounted at the original effective interest rate and any 
resulting difference to the carrying value is recognised in administrative expenses.

The Company’s loans and receivables comprise trade and other receivables and cash and cash equivalents in the balance sheet.

Cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term, highly liquid investments with 
original maturities of three months or less from inception, and – for the purpose of the statement of cash flows – bank overdrafts. 
Bank overdrafts are shown within borrowings in current liabilities in the balance sheet.

Financial liabilities
The Company classifies its financial liabilities as other financial liabilities which include the following items:
•  bank borrowings which are initially recognised at fair value net of any transaction costs directly attributable to the issue of the 
instrument. Such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest rate 
method, which ensures that any interest expense over the period to repayment is at a constant rate on the balance of the liability 
carried in the balance sheet. Further information is provided in Note 3.

•  trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried at 

amortised cost using the effective interest method.

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FINaNCIaL STaTEmENTS

Notes to the Company Financial Statements continued
For the year ended 31 December 2017

33 ACCOUNTING POLICIES (COMPANY) CONTINUED
Deferred taxation
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from 
its tax base, except for differences arising on:
•  the initial recognition of goodwill; 
•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the 

• 

transaction affects neither accounting nor taxable profit; and 
investments in subsidiaries and jointly controlled entities where the Company is able to control the timing of the reversal of the 
difference and it is probable that the difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against 
which the difference can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting 
date and are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered).

Deferred tax assets and liabilities are offset when the Company has a legally enforceable right to offset current tax assets and 
liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:
•  the same taxable group company; or 
•  different group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and 
settle the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are 
expected to be settled or recovered. 

Share capital
The Company’s ordinary shares are classified as equity instruments.

Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity Shareholders, this is when 
declared by the Directors. In the case of final dividends, this is when approved by the Shareholders at the Annual General Meeting.

Further information regarding dividends is provided in Note 13.

FRS 101 exemptions
The following exemptions from the requirements of IFRS have been applied in the preparation of the Company Financial Statements, 
in accordance with FRS 101:

Paragraphs 45(b) and 46 to 52 of IFRS 2, Share-Based Payments (details of the number and weighted-average exercise prices of 
share options, and how the fair value of goods or services received was determined).

Paragraph 38 of IAS 1, Presentation of Financial Statements, comparative information requirements in respect of:
(i) paragraph 79(a)(iv) of IAS 1; 
(ii) paragraph 73(e) of IAS 16 Property, Plant and Equipment; 
(iii)  paragraph 118(e) of IAS 38 Intangible Assets (reconciliations between the carrying amount at the beginning and end of the period). 

The following paragraphs of IAS 1, Presentation of Financial Statements:
•  10(d) (statement of cash flows); 
•  10(f) (a statement of financial position as at the beginning of the preceding period when an entity applies an accounting policy 
retrospectively or makes a retrospective restatement of items in its financial statements, or when it reclassifies items in its 
financial statements); 

•  16 (statement of compliance with all IFRS); 
•  38A (requirement for minimum of two primary statements, including cash flow statements); 
•  38B-D (additional comparative information); 
•  40A-D (requirements for a third statement of financial position); 
•  111 (cash flow statement information); and 
•  134-136 (capital management disclosures). 

Paragraph 30 and 31 of IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors (requirement for the disclosure of 
information when an entity has not applied a new IFRS that has been issued but is not yet effective).

106 EUROCELL PLC

Annual Report and Accounts 2017

The requirements in IFRS 7 Financial Instruments: Disclosures.

Paragraph 17 of IAS 24, Related Party Disclosures (key management compensation).

The requirements in IAS 24, Related Party Disclosures to disclose related party transactions entered into between two or more 
members of a group.

34 EMPLOYEE BENEFITS EXPENSE

Staff costs (including Directors) comprise:
Wages and salaries
Social security contributions and similar taxes

The average number of monthly employees was three (2016: three).

35 INVESTMENTS

Cost

At 31 December 2017 and at 31 December 2016

2017
£000

213
27

240

2016
£000

213
27

240

Investments in  

subsidiary undertakings
£000

17,839

The subsidiaries of Eurocell plc, all of which have been incorporated in the United Kingdom are included in these Consolidated 
Financial Statements, as follows:

Name

Principal activity

Eurocell Holdings Limited*
Eurocell Group Limited
Eurocell Building Plastics Limited
Eurocell Profiles Limited
S&S Plastics Limited
Vista Panels Limited
Security Hardware Limited
Fairbrook Group Limited
Northampton Profiles Limited
Peninsula Plastics Limited
Sheet Plastic UK Limited
Fairbrook Limited
Fairbrook Holdings Limited
Reversible Systems Limited
Brunel Building Plastics Limited
Eurocell Window Systems Limited
Eurocell Plastics Limited
Cavalok Building Products Limited
Merritt Plastics Limited
Merritt Engineering Limited
Deeplas Limited
Deeplas Building Plastics Limited
Ampco 113 Limited

* Directly held by Eurocell plc.

Holding company
Holding company
Sale of building plastic materials
Manufacture and sale of building plastic materials
Manufacture and sale of injection moulded products
Manufacture and sale of doors
Sale of locks and security hardware products
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant

Holding

2017

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

2016

100%
100%
100%
100%
100%
100%
–
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

All of the above have a registered address of Fairbrook House, Clover Nook Road, Alfreton, Derbyshire, DE55 4RF.

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FINaNCIaL STaTEmENTS

Notes to the Company Financial Statements continued
For the year ended 31 December 2017

36 TRADE AND OTHER RECEIVABLES

Prepayments and other debtors
Amounts owed by Group undertakings

Total trade and other receivables

37 DEFERRED TAX

At 1 January
Credited/(charged) to equity
(Charged)/credited to Statement of Comprehensive Income

At 31 December

2017
£000

45
53,138

53,183

2016
£000

129
48,012

48,141

2017
£000

94
50
(39)

105

2016
£000

58
(50)
86

94

Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax 
assets where the Directors believe it is probable that these assets will be recovered.

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by 
IAS 12) during the year, together with amounts recognised in the Consolidated Statement of Comprehensive Income and amounts 
recognised in other comprehensive income are as follows:

Other temporary differences

Net tax assets

Other temporary differences

Net tax assets

38 TRADE AND OTHER PAYABLES

Trade and other payables
Amount owed to Group undertakings

Total current liabilities

Asset
2017
£000

105

105

Asset
2016
£000

94

94

Liability
2017
£000

–

–

Liability
2016
£000

–

–

Statement of 
Comprehensive
Income 
2017 
£000

(39)

(39)

Statement of 
Comprehensive
Income 
2016 
£000

86

86

Net
2017
£000

105

105

Net
2016
£000

94

94

Equity
2017
£000

50

50

Equity
2016
£000

(50)

(50)

2017
£000

129
26,290

26,419

2016
£000

117
12,775

12,892

Book values approximate to fair value at 31 December 2017 and 2016.

Trade payables are non-interest bearing and are generally settled on 30 – 60 day terms.

39 BORROWINGS
The book value and fair value of borrowings are as follows:

Non-current
Bank borrowings unsecured

Total borrowings

108 EUROCELL PLC

Annual Report and Accounts 2017

Book Value
2017
£000

Fair Value
2017
£000

Book Value
2016
£000

Fair Value
2016
£000

25,851

25,851

25,785

25,785

25,851

25,851

25,785

25,785

Borrowings
The Company has a £45,000,000 committed multi-currency revolving unsecured credit facility with Barclays Bank plc and 
Santander UK plc which expires in 2020.

Borrowings of £26,000,000 were drawn down at 31 December 2017 (2016: £26,000,000) less unamortised issue costs of £149,000 
(2016: £215,000).

Interest is charged at an excess over base rate of between 1.25% and 2.25% per annum and is dependent upon the ratio of total 
net debt to consolidated EBITDA.

Based upon current economic and market trends, management consider that the Sterling LIBOR rate will remain relatively stable 
during the next reporting period to 31 December 2018, and any changes, when applied to the Company’s current bank borrowings 
of £25,851,000 would not lead to a significant change in finance expense.

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FINaNCIaL STaTEmENTS

Company Information
For the year ended 31 December 2017

Directors 

Bob Lawson
Frank Nelson
Martyn Coffey
Patrick Kalverboer
Mark Kelly
Michael Scott

Registered Number 

08654028

Registered Office 

Independent Auditors 

Bankers 

Fairbrook House
Clover Nook Road
Alfreton
Derbyshire
DE55 4RF

PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Cornwall Court
19 Cornwall Street
Birmingham
B3 2DT

Barclays Bank plc
1 Churchill Place
London
E14 5HP

Santander UK plc
2 Triton Square
Regent’s Place
London
NW1 3AN

110 EUROCELL PLC

Annual Report and Accounts 2017

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes

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Notes

112 EUROCELL PLC

Annual Report and Accounts 2017

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For more investor information,  
visit www.eurocell.co.uk/investors

Fairbrook House
Clover Nook Rd
Alfreton
Derbyshire
DE55 4RF