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Eurocell plc

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FY2022 Annual Report · Eurocell plc
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EUROCELL PLC
ANNUAL REPORT 
AND ACCOUNTS
2022

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WE ARE EUROCELL
The UK’s leading manufacturer, distributor  
and recycler of UPVC building products.

GROW  
WITH US

2022 HIGHLIGHTS1

CONTENTS

Revenue 
£381.2m

 12%

2021: £339.8m

Gross Margin 
48.4%
 220bps
2021: 50.6%

Profit Before Tax  

£26.2m
 £1.5m

2021: £27.7m

Basic Earnings  
Per Share 

19.6p
 0.2p

2021: 19.4p

Adjusted Profit 
Before Tax2
£28.7m
 1.0m

2021: £27.7m

Adjusted Basic 
Earnings Per 
Share2 
21.4p
 2.0p

2021: 19.4p

Adjusted EBITDA2 
£55.2m

 5%

Net Debt 
£78.1m
 £8.4m

2021: £52.4m

2021: £69.7m

Pre-IFRS 16  
Net Debt
£14.4m
 £3.4m

2021: £11.0m

1   All figures, including comparatives, exclude discontinued 

operations.

2   Adjusted measures are stated before non-underlying items 
and the related tax effect (see page 142). We use alternative 
performance measures to assess business performance and 
they are provided here in addition to statutory measures to help 
describe the underlying results of the Group.

Strategic Report
Highlights
01 
Our Purpose 
02 
04 
Chair’s Report 
06  What We Do 
10   Market Overview 
12 
18 
20 
24 
36 
40 
66 
70 
78 

Chief Executive Officer’s Report 
Our Business Model 
Our Strategy 
Our Strategy in Action 
Divisional Reviews 
Responsible Business 
Chief Financial Officer’s Report 
Principal Risks and Uncertainties 
Viability Statement 

Corporate Governance
The Board
80 
Chair’s Introduction 
82  
Corporate Governance Statement 
84  
Nomination Committee Report 
93  
Audit and Risk Committee Report 
98  
104   Directors’ Remuneration Report 
120   Directors’ Report 
123   Statement of Directors’ 
Responsibilities 

Financial Statements
124  
132   Consolidated Statement of 

Independent Auditors’ Report

Comprehensive Income 

133   Consolidated Statement of  

Financial Position 

134   Consolidated Cash Flow Statement
135  Consolidated Statement of  
Changes in Equity 
136   Notes to the Consolidated  
Financial Statements 

168  Company Statement of  
Financial Position 
169   Company Statement of 
Changes in Equity 

170  Notes to the Company 

Financial Statements 
177   Company Information 

View the latest  
results online at 
investors.eurocell.co.uk

Eurocell plc  Annual Report and Accounts 2022

01

Strategic ReportCorporate GovernanceFinancial StatementsOUR PURPOSE

GROW WITH US

WE CREATE SUSTAINABLE BUILDING SOLUTIONS TO BUILD 
AND GROW – TOGETHER

WHAT WE CARE ABOUT

It is our ambition to be 
the customers’ preferred 
choice in all markets and 
segments we decide to 
compete in

OUR STRATEGY

We want to be an 
attractive brand to 
partner with, work for 
and invest in

And to build a 
reputation for being 
a truly responsible 
company

Our overall corporate objective is to deliver sustainable growth in shareholder value by increasing sales and profits at above market 
growth rates through leadership in products, operations, sales, marketing and distribution. We have seven strategic priorities to 
support the delivery of our overall objective:

Grow 
market 
share in 
Profiles

Expand our  
branch 
network

Increase 
the use of 
recycled 
materials

Develop  
innovative  
new products

Deliver 
sustained 
operational  
excellence

Develop a  
sector-
leading digital 
proposition 

Explore  
potential 
bolt-on 
acquisitions

 SEE OUR STRATEGY ON PAGES 20 TO 23

OUR RESPONSIBLE BUSINESS

We have defined a suite of environmental and social KPIs which are linked to the following UN Sustainable Development Goals

No poverty

Quality 
education

Affordable 
clean energy

Responsible 
consumption 
& production

Good 
health and 
well-being

Gender 
equality

Decent 
work and 
economic 
growth

Climate 
action

 SEE PAGES 42 AND 43 FOR FURTHER DETAILS

02

Eurocell plc  Annual Report and Accounts 2022

Eurocell plc  Annual Report and Accounts 2022

03

Financial StatementsCorporate GovernanceStrategic ReportCHAIR’S REPORT

The last twelve months have seen 
major changes and significant 
challenges for the Group and in our 
markets. The progress we made during 
2022 is testament to the commitment, 
hard work and dedication of our teams 
in every part of the Company, so I start 
this year’s report by offering, on behalf 
of shareholders and of the Board, 
my sincere thanks to them all. 

Financial and operating performance
Against a backdrop of unprecedented levels of inflation and weakening 
markets, particularly in the second half of the year, the business has 
delivered a solid financial performance in 2022, keeping pace with an 
exceptionally strong comparative period. 

Sales for the year were £381 million, up 12% compared to 2021, and 
adjusted profit before tax from continuing operations was up 4% at 
£28.7 million (2021: £27.7 million). Reported profit before tax, also on a 
continuing basis, was down 5% at £26.2 million (2021: £27.7 million), 
reflecting the cost of a restructuring programme, which will benefit our 
financial results in 2023.

We are mindful of the uncertain macroeconomic background and its 
impact on our markets and we have therefore taken steps to prepare the 
business for 2023 and beyond. This included a restructuring programme 
completed in the fourth quarter of 2022, which will reduce operating 
costs by c.£5 million per annum from the start of 2023. In December, 
following a review, and to further simplify the business, we completed 
the disposal of Security Hardware, a supplier of window hardware with 
sales of c.£3 million per annum. These actions leave the business better 
placed for 2023.

Net debt at 31 December 2022 on a pre-IFRS 16 basis stood at £14.4 
million (31 December 2021: £11.0 million). We have significant headroom 
on our bank facility and a strong balance sheet, which provides flexibility 
and options for the future.

Derek Mapp
Chair

04

Eurocell plc  Annual Report and Accounts 2022

THE LAST TWELVE MONTHS 
HAVE SEEN SOME MAJOR 
CHANGES AND SIGNIFICANT 
CHALLENGES FOR THE GROUP 
AND IN OUR MARKETS.”

Dividends
We paid an interim dividend of 3.5 pence per share in October 2022. 
The Board proposes a final dividend of 7.2 pence per share (2021: 6.4 
pence per share), which results in total dividends for the year of 10.7 
pence per share, up 11% (2021: 9.6 pence per share), reflecting our 
solid financial performance and a lower tax rate in 2022.

Strategy
In November, the Board conducted a review of the Group’s strategy, 
our markets and activities. We concluded that our overall strategic 
objective, to deliver sustainable growth in shareholder value by 
increasing sales and profits above our market growth rates, 
remains appropriate. 

Over the last few years, we have targeted seven strategic priorities to 
deliver this objective. We agreed that, whilst the seven priorities remain 
relevant for the medium to long term, we will focus on certain specific 
aspects of the strategy in 2023. In particular, we have an opportunity 
to exploit our spare operational capacity and grow market share in 
Profiles by acquiring new fabricator customers. We also intend to 
temporarily pause our branch opening programme until the economic 
outlook is clearer, and will instead focus on optimising returns from 
the existing branch estate. We will also continue to develop and 
improve the rewards and other benefits of working for Eurocell for our 
employees. Finally, we agreed that acquisitions would not be a focus 
for 2023.

The key aspects of our performance against each of the seven 
priorities is described in the Chief Executive Officer’s Report.

Overall, we are confident that, through the successful progression of 
our strategy, we will continue to outperform our markets and deliver 
sustainable growth in shareholder value.

Board changes and governance
This has also been a period of transition for the Board.

board committee and ESG knowledge, as well as recent and relevant 
financial experience, and have strengthened the expertise of the Board 
in these areas.

Sucheta Govil left the Board in July and Martyn Coffey has indicated 
his intention to step down at our AGM in May. I would also like to 
thank Sucheta and Martyn for their contribution to the Group. 

As previously announced, in January 2023, Mark Kelly, Chief Executive 
Officer, notified the Board of his intention to retire later this year. He will 
be succeeded as CEO by Darren Waters, currently Chief Operating 
Officer of Ibstock plc, who will join the Board as Chief Executive 
Designate in April.

Mark has led the Group successfully from 2016, overseeing positive 
change throughout the business, delivering on significant growth since 
then, as well as completing substantial investment to expand capacity 
and provide a strong platform for the future. We are extremely grateful 
to Mark for his immense contribution to the Group, and on behalf of 
the Board, I thank him for his significant achievements and we wish 
him all the very best for the future.

To ensure a smooth transition, Mark will remain in his role until a handover 
period has been completed, following which he will retire from the  
Board and the position of Chief Executive Officer at the Group’s AGM 
in May.

Darren has extensive experience and knowledge of the building 
products and fenestration sectors in the UK, both from his current role 
at Ibstock and from his previous position at Tyman plc, where he was 
the Chief Executive of UK and Ireland from 2012 to 2020. 

Whilst this has been a period of significant change, I am very pleased 
that we have been able to attract such high-calibre individuals into the 
Company.

I succeeded Bob Lawson as Chair, following his retirement in July 
2022, and I would like to thank Bob for his tremendous contribution to 
the development of Eurocell since our IPO in 2015. 

Finally, I can confirm that we aim to comply with the UK Corporate 
Governance Code and that as a Board, we are committed to the 
highest standards of corporate governance and ensuring effective 
communication with shareholders.

Kate Allum and Alison Littley joined the Board in July 2022 and Iraj 
Amiri joined in November, all as independent Non-executive Directors. 
Kate, Alison and Iraj bring valuable commercial insight and extensive 

Derek Mapp
Chair

Eurocell plc  Annual Report and Accounts 2022

05

Financial StatementsCorporate GovernanceStrategic ReportWHAT WE DO

OUR  
OPERATIONS

WE MANUFACTURE
MANUFACTURING 
EXPERTISE

We manufacture both PVC 
rigid and foam products 
in our centrally located 
extrusion facilities.

WE RECYCLE
SUSTAINABLE SOURCING

We have two recycling 
facilities which puts 
recycling at the heart 
of our operation.

WE DISTRIBUTE
DISTRIBUTION NETWORK

We distribute through our 
nationwide network.

54.1k tonnes 
Total amount of 
profile produced 

16.7k tonnes
Recycled product used  
in our rigid PVC profile

219 (at 31 December 2022)
Number of branches

Our operations
•  We manufacture both PVC rigid 
and foam products in our well 
invested extrusion facilities.

•  We currently have 68 extrusion 
lines, supported by a PVC 
compound mixing plant, along with 
a specialist manufacturing site for 
secondary operations, including 
foiling and conservatory roofs.

• 

In addition, we have a dedicated 
technical centre, focused 
on product development 
and enhancement.

Our recycling sites
•  We are the leading UK-based 
recycler of PVC windows.

•  We have two recycling facilities 
located in Selby and Ilkeston, 
which recycle factory offcuts 
(post-industrial waste) and old 
windows that have been replaced 
with new (post-consumer waste) 
into re-usable raw materials for our 
manufacturing process.

Our route to market
•  We distribute through our 

nationwide network of over 200 
branches which is supported by our 
state-of-the-art central warehouse, 
with cantilever racking and mobile 
platform picking.

•  Our sales and distribution strategy 
is implemented through our cross 
functional sales and business 
development teams, which target 
the key decision makers in the 
supply chain, including fabricators, 
installers, developers, architects, 
local authorities and planning 
departments.

06

Eurocell plc  Annual Report and Accounts 2022

We operate our business through two divisions that reflect the principal routes 
to market for our products:

Profiles Division

The Profiles division manufactures extruded rigid PVC 
profiles and foam PVC products. We make rigid and 
foam products using virgin PVC compound, the largest 
component of which is resin. Our rigid products also 
include recycled PVC compound, produced at our market-
leading recycling facilities.

Rigid PVC profiles are sold to third-party fabricators, who 
produce windows, trims, cavity closer systems, patio doors and 
conservatories for their customers.

There are broadly four types of fabricator:
•  Trade frame – supply finished products to tradesmen or small 

retail outlets. 

•  New build – supply and install the products they make for 

housebuilders. 

•  Commercial – supply and install products used in applications 

such as office space and education facilities. 

•  Retail – make products for sale via their own retail operation, 
which may be a large national business, or a small company 
servicing the local community. We are not particularly exposed 
to retail fabricators.

Fabricators have production facilities which are customised to 
the window or door system they make. As a result, fabricators 
predominately buy profiles from a single supplier, which in turn 
creates a stable and loyal customer base.

 SEE THE PROFILES DIVISIONAL REVIEW ON PAGES 36 AND 37

Foam PVC products are used for roofline and are supplied to 
customers through our nationwide branch network in the Building 
Plastics division (see overleaf). All of our manufacturing margin is 
recorded within the Profiles division, which therefore also benefits 
from expansion of the branch network.

The Profiles division also includes:
•  Vista Doors – manufacturer of composite and PVC 

entrance doors.

•  S&S Plastics – manufacturer of plastic injection moulded 

products/services.

•  Eurocell Recycle (Midlands and North) – recycler of 

PVC windows.

Eurocell Profiles Division – Product Mix (%)

Window Profile

Doors

10%

10%

Logik

Ovolo

Cavalok Cavity 
Closers

Modus

Studio Glide

80%

Syncro Patio 
Doors

Bi-fold  
Doors

Composite 
Doors

Vertical 
Sliders

Roofs

Conservatory Roofs

Eurocell plc  Annual Report and Accounts 2022

07

Strategic ReportCorporate GovernanceFinancial StatementsWHAT WE DO CONTINUED

OUR  
OPERATIONS CONTINUED

Building Plastics Division

The Building Plastics division distributes a range of Eurocell 
manufactured and branded foam PVC roofline products and 
Vista doors, as well as third-party manufactured ancillary 
products. These include sealants, tools and rainwater 
products, as well as windows fabricated by third parties using 
products manufactured by the Profiles division.

Distribution is through our national network of over 200 branches 
to installers, small and independent builders, housebuilders and 
nationwide maintenance companies. The branches also sell roofline 
products to independent wholesalers.

 SEE THE BUILDING PLASTICS DIVISIONAL REVIEW ON PAGES 38 AND 39

Eurocell Building Plastics Division – 
Product Mix (%)

Manufactured Products

25%

30%

45%

White Roofline 
& Trims

Foiled Roofline 
& Trims

Eco-fencing

Coastline 
Cladding

Traded Goods

Rainwater 
& Drainage

Sealants 
& Cleaners

Outdoor 
Living

Made-To-Order

Windows

Composite 
Doors

Conservatory
Roofs

08

Eurocell plc  Annual Report and Accounts 2022

Eurocell plc  Annual Report and Accounts 2022

09

Financial StatementsCorporate GovernanceStrategic ReportMARKET OVERVIEW

CHALLENGING  
MARKET DRIVERS FOR 2023

External market data

GDP

UK GDP is projected to continue to fall throughout 
2023, and 2024 H1, as materially tighter financial 
conditions weigh on spending.

CPA Construction Industry  
Forecasts (2022-24)

Private housing RMI growth

21%

Interest rates

9%

UK interest rates are currently at 4.0%, and are 
expected to potentially rise further in 2023, to address 
inflationary pressures in the UK economy.

Private housing RMI

Having reached historic high levels of growth as the 
UK emerged from the COVID-19 pandemic (21% 
growth in 2021 and flat in 2022), output in the private 
housing RMI market is expected to decline by 9% in 
2023, before marginal growth of 1% in 2024.

Housing market

Following two years of growth (15% in 2021 and 3% 
in 2022), activity housing is forecast to reduce by 11% 
in 2023, and by a further 1% in 2024.

0%

0%

1%

(9)%

(13)%

2018

2019

2020

2021

2022E 2023F

2024F

Total housing growth

15%

15%

Construction

4%

3%

Construction output is forecast to fall by 5% in 2023, 
although from a historic high after two years of growth 
(13% in 2021 and 4% in 2022) that raised activity to 
levels higher than pre-pandemic, before growth of 1% 
in 2024.

Sources: Bank of England forecasts for the UK economy (published 
November 2022), Construction Industry Forecasts 2022-24 (published 
January 2023).

Key to potential impact on demand for Eurocell products:

       Positive           Neutral           Negative

Eurocell Revenue by Market (%)
Private home improvement and new build housing are 
currently the most important market segments for Eurocell.

5%

15%

(1)%

(11)%

(21)%

2018

2019

2020

2021

2022E 2023F

2024F

Total construction output growth

10%

13%

0%

4%

1%

(5)%

(15)%

80%

  RMI c.80%
  New Build c.15%
   Public Sector  
(New Build and RMI) c.5%

2018

2019

2020

2021

2022E 2023F

2024F

Source: CPA Construction Industry Forecasts (central scenario – 
published January 2023)

10

Eurocell plc  Annual Report and Accounts 2022

The level of UK economic activity, in particular the state of the repair, 
maintenance and improvement (‘RMI’) and new-build housing markets, 
are important drivers of our performance.
Eurocell markets and drivers
The Construction Products Association (‘CPA’) Industry Forecasts (published January 2023) estimate a flat year in the private housing RMI 
market in 2022, followed by decline of 9% in 2023, before marginal growth of 1% in 2024. In terms of the new build market, the CPA data 
estimates total housing growth of 3% in 2022, followed by a decline of 11% in 2023 and a further 1% in 2024.

In this context of these forecasts, it is important to note that Eurocell has consistently outperformed CPA market growth estimates.

However, whilst market conditions at present are challenging, we believe we have good potential to outperform and take market share, 
capitalising on our strong market positions and clear strategy. 

PRIVATE RMI 
(c.85% Eurocell revenue)

NEW BUILD 
(c.10% Eurocell revenue)

COMMERCIAL 
(c.5% Eurocell revenue)

Market drivers:

Market drivers:

Market drivers:

  Moderation from post-pandemic 
highs

  Adverse impact of higher inflation, real 
wage falls and higher interest rates on 
disposable income

  Demand for larger RMI project work 
has remained robust

  Pension draw down and desire for a 
maintenance-free property

  Change in family circumstances

Eurocell drivers:

  Strong competitive position in Profiles 
coupled with potential competitor 
difficulties
  Increased run rate on new fabricator 
account acquisitions and healthy 
pipeline of other potential new 
fabricator customers
  Enhanced proposition in 
Building Plastics:
 – Maturing branches with 

improved format

 – New website/enhanced digital 

experience

 – Redesigned conservatory/ 

roof products

 – Range extensions including 
outdoor living products

 – Value-added services including 

installer scheme 

  Sales of windows, conservatories, 
outdoor living products and other 
big ticket made to order products 
through branches

  Housebuilders’ strong pipeline of 
plot builds but uncertainty regarding 
starts/completions targets

  Homeowner demand although 
suppressed by increased mortgage 
rates

  Help to Buy remains, but restricted 
to first time buyers

  Ongoing long-term shortage of 
housing may attract government 
intervention, but affordability remains 
an issue

  Increased focus on fire safety and 
basic repairs/maintenance of existing 
public housing stock

  Record-high student numbers, 
and a full return to campus, may 
support investment in education 
accommodation schemes

Eurocell drivers:

  Only brand maintaining a sizable 
salesforce displacing aluminium 
with PVC

  Right to Buy in public sector

  Better U-values and 30% cheaper

Eurocell drivers:

  More fabricators working 
in commercial

  Benefit of differentiated 
specifications and dedicated 
salesforce to pull-through demand
  New build competitor difficulties may 
present a significant opportunity to 
grow share 
  Opportunity to leverage ESG 
credentials
  Building regulations (Future Homes 
Standard) beneficial to Eurocell 
skillset
  Strong relationships with large and 
medium sized housebuilders and 
new build fabricators
  Large and professional Eurocell 
fabricators consolidating supply
  Growth of Eurocell cavity closer 
driving contact with housebuilders
  Vista increasing market share 
in doors 

Eurocell plc  Annual Report and Accounts 2022

11

Financial StatementsCorporate GovernanceStrategic ReportCHIEF EXECUTIVE OFFICER’S REPORT

RESPONDING 
WELL TO
CHALLENGES

Mark Kelly
Chief Executive Officer

12

Eurocell plc  Annual Report and Accounts 2022

CHALLENGES

Introduction
We entered 2022 well placed to take advantage of favourable 
conditions in our markets and delivered a strong first six months 
of the year. However, whilst new build, large contract and repair, 
maintenance and improvement (‘RMI’) project work continued to be 
robust throughout the second half, this was offset by the impact of 
the previously reported cyber incident and a slow-down in smaller 
discretionary RMI work experienced by our branch network and trade 
fabricators in H2. 

Price was the significant driver of sales growth in 2022. Whilst we 
continue to recover input cost inflation with selling price increases 
and surcharges, we experienced margin pressure in the second half, 
reflecting lower volumes and not all cost inflation being fully recovered 
until early in 2023.

Overall, despite these second half challenges, and against an 
exceptionally strong prior period, we reported progress in sales 
and adjusted profits for the year.

After a period of very strong demand, the Construction Product 
Association’s latest forecast, published in January, predicts declines in 
the RMI and new build markets of 9% and 11% respectively for 2023, 
before starting to recover in 2024.

In anticipation of weaker markets in 2023, we completed a 
restructuring programme in Q4, which along with other measures will 
reduce operating costs by approximately £5 million per annum from 
the start of 2023. Following a review, and to further streamline the 
business, in December we completed the sale of Security Hardware, 
a supplier of window hardware to the RMI market with annual third-
party sales of c.£3 million, to UAP Limited, a UK-based door hardware 
supplier, who will supply hardware to all our branches. 

Looking ahead, we continue to take market share and have increased 
the run rate on new fabricator account acquisitions, with our pipeline 
of other potential new fabricator customers remaining healthy. Market 
share gains are further supported by the impact of maturing branches 
and a widening product range, all underpinned by good product 
availability and increasingly efficient operations, reflecting the benefit 
of our recent investments in operating capacity.

AGAINST AN EXCEPTIONALLY 
STRONG PRIOR PERIOD, WE 
REPORTED PROGRESS IN SALES 
AND PROFITS FOR THE YEAR.”

Financial Results
We delivered a solid financial performance in 2022, against a very 
strong prior period. 

Sales for the year were £381 million, or 12% above 2021 and adjusted 
profit before tax from continuing operations was £28.7 million, up 4% 
or £1.0 million on 2021 (£27.7 million).

Reported profit before tax was down 5% at £26.2 million (2021: 
£27.7 million), after non-underlying costs totalling £2.5 million, 
primarily reflecting the cost of our Q4 2022 restructuring programme. 
Following the sale of Security Hardware, we have presented the 
trading loss for the year and loss on disposal of that business (in total 
£2.3 million) as a discontinued operation.

Further information on our financial performance is included in the 
Chief Financial Officer’s Report and Divisional Reviews.

Sustainability
Our objective is to continue to improve the sustainability of the Group. 
We have a defined suite of environmental and social targets and 
KPIs against which to measure our progress, which are set out in the 
Responsible Business section of this Annual Report.

Central to our environmental targets, which cover both the circular 
economy as well as emissions and energy management, is reducing 
the carbon footprint of the business and our products. Our social 
objectives are broad and cover areas such as health & safety, diversity 
and education. In addition to the matters covered by these KPIs, 
we are progressing similar work on related topics such as transport 
emissions, employee well-being and community engagement. Our 
objectives align well with several relevant UN Sustainable Development 
Goals, as well the UK’s transition towards a net zero carbon economy. 
We report our progress against these KPIs on an annual basis (see 
Responsible Business on pages 42 and 43).

Eurocell plc  Annual Report and Accounts 2022

13

Financial StatementsCorporate GovernanceStrategic ReportCHIEF EXECUTIVE OFFICER’S REPORT CONTINUED

Looking forward there are four key themes to our work on sustainable 
development:
•  Carbon, energy and water – defining our pathway to carbon 

neutrality and net zero, which will be driven primarily by reducing 
Scope 1 and 2 emissions in extrusion and recycling;

•  Waste minimisation and circularity – further strengthening materials 

recovery and process optimisation;

•  People and places – becoming a regional employer of choice and 

stepping up community engagement; and

•  Governance – reporting progress against published ESG targets 

and aligning with recognised indices. 

availability across our operations. In addition, our initiatives to increase 
compliance with the production plan at a line-item level have been 
successful, which helped drive a reduction in manufactured stock of 
c.£5 million in the second half. 

Recycling
We have made further progress in 2022, with the use of recycled 
material in our primary extrusion increasing to 29% (16.7k tonnes) of 
materials consumed, compared to 27% in 2021. This drives significant 
cost and carbon savings compared to the use of virgin material. In 
addition, substantially all scrap generated in extrusion is recycled back 
into our production processes, further reducing waste sent to landfill.

As a measure of commitment to achieving our goals, our new £75 
million sustainable Revolving Credit Facility (refinancing completed in 
May, see the Chief Financial Officer’s Report) contains annual recycling, 
emissions and waste reduction targets, with modest adjustments to 
the margin based upon performance.

Supply Chain and Inflation
Strong demand in our markets over the last two years put sector 
supply chains under pressure, and we experienced tighter supply 
and an inflationary environment, with prices of certain raw materials, 
particularly PVC resin, rising significantly over this period. 

In May, we also approved a c.£1.5 million investment in solar panels 
to be installed at our primary manufacturing facilities, which will 
supply more than 5% of the energy used in the manufacture of our 
extruded products.

Towards the end of 2022, the Group’s Social Values and ESG 
Committee was formed to provide formal and transparent oversight of 
the Group’s ESG programme. This includes sustainability, employee 
welfare and responsible business practices, as well as our contribution 
to the societies we operate in. The committee also monitors progress 
against our sustainability KPIs. It is comprised of two independent 
Non-executive Directors; Alison Littley (Chair) and Iraj Amiri, as well 
as the Group’s Sustainability Manager, Simon Drury, and Human 
Resources Director, Bruce Stephen.

Further information is provided in the Responsible Business section on 
pages 40 to 65.

Operational Performance
Health and safety
The safety and wellbeing of our employees and contractors is our 
first operational priority and we continue to maintain a good safety 
performance. Our Lost Time Injury Frequency Rate (‘LTIR’) was 
1.0 in 2022, compared to 0.8 in 2021. Our RIDDOR (Reporting of 
Injuries, Diseases and Dangerous Occurrences Regulations 2013) 
performance was better than the industry average. There were no 
major injuries and 23 minor accidents recorded under RIDDOR in the 
year (2021: no major injuries, 28 minor injuries). We have improved 
the reporting of near misses and unsafe acts and conditions, as part 
of a proactive approach to risk management, with the aim of reducing 
the likelihood of future workplace injuries. This improvement, when 
combined with the effective and timely implementation of corrective 
and preventive action, supports our positive safety culture and we are 
targeting an improvement in the LTIR in 2023.

Production
In 2022 we manufactured 54.1k tonnes of rigid and foam PVC profiles 
at our primary extrusion facilities, 5% lower than 2021. This reflects 
our work to start reducing inventories, after the very high levels of 
production in 2021, when we built stock to mitigate the risk of raw 
material supply interruption and volatile pricing. 

Throughout this period we have taken effective action to offset 
ongoing input cost inflation, including a dynamic approach to selling 
prices and surcharges. Higher resin costs were also partially offset 
by our market-leading recycling plants. In addition, our progressive 
forward hedging policy for electricity provided some protection from 
rising energy costs in 2022.

The cost of key raw materials does now appear to be stabilising, and 
in some cases beginning to fall. However, the delay on recovering 
some raw material cost increases from the second half of 2022, 
combined with continued significant increases in the cost of energy 
and labour, has resulted in the implementation of further selling price 
increases from the beginning of 2023.

Strategy
Strategic priorities overview
Our overall strategic objective remains to deliver sustainable growth in 
shareholder value, by increasing sales and profits above our market 
growth rates. We have seven strategic priorities to help us achieve 
this objective. Our progress for each priority is covered in this Annual 
Report as follows:

Strategic priority

Grow market share in Profiles

Expand the branch network

Increase the use of 
recycled materials

Develop innovative 
new products

Deliver sustained 
operational excellence

Develop a sector-leading 
digital proposition

Explore potential bolt-on 
acquisition opportunities

Progress update included in:

CEO  
Report

Divisional 
Review

Strategy in 
Action

Responsible 
Business





























Overall Equipment Effectiveness (‘OEE’, a measure which takes 
into account machine availability, performance and yield) increased 
to 71% in 2022 (2021: 68%) due to improved efficiency and labour 

Where the strategic priority is also covered elsewhere, only a brief 
description is set out in this CEO Report, along with a cross-reference 
to the other relevant sections. 

14

Eurocell plc  Annual Report and Accounts 2022

Grow market share in Profiles
In 2018 we became the leading supplier of rigid PVC profile to the 
UK market, with a share of c.15%. We continue to consolidate 
our position and believe we now have a share of around 20%. 
Our objective is to increase this over the medium term. 

We have a sector-led strategy, with initiatives focused primarily on 
the trade/retail and new build sectors. We aim to be recognised 
as the number one choice for the trade/retail fabricator, and to 
further consolidate our position as the leading supplier to the new 
build market. Central to our plans for 2023 is exploiting our spare 
operational capacity to acquire new fabricator customers in both 
sectors. See the Profiles Divisional Review (pages 36 and 37) and 
Strategy in Action – Grow Market Share in Profiles (pages 24 to 27) 
sections for further information.

Expand the branch network
Our medium term strategic objective for Building Plastics is to achieve 
sector-leading operations from 270-300 sites. The growth will come 
mostly by taking market share from independent operators, who 
currently have more than 60% market share. In 2022 we believe 
we continued to take market share, and estimate that we now have 
c.25% of the UK roofline market. 

Our aim is to be the number one choice for relevant trades across 
the UK, by creating the market-leading proposition and becoming 
recognised as first for service to the tradesperson. 

Given the uncertain macroeconomic outlook, we will for now pause 
our branch opening programme, and focus in 2023 on optimising 
returns from the existing estate. See Building Plastics Divisional Review 
(pages 38 and 39) and Strategy in Action – Expand the Branch 
Network (pages 28 and 29) for further information. 

Increase the use of recycled material
Expanding recycling improves product and business sustainability, 
with less plastic going to landfill. Recycling also increases our profits, 
because the cost of recycled compound is typically lower through 
the cycle than the price of virgin material. This is very important at 
the moment, with the price of virgin resin reaching historic high levels 
in 2022.

We have been investing to increase our recycling capability through 
the expansion of our two recycling plants and by investment in 
co-extrusion tooling, which allows a greater proportion of recycled 
material to be used in our products. 

We are now the leading UK-based recycler of PVC windows. As 
well as keeping pace with increased demand, we have continued 
to improve the proportion of recycled material consumed in our 
primary extrusion operations. Usage increased from 9% of materials 
consumed (or 4.1k tonnes) in 2015 to 29% of consumption (or 16.7k 
tonnes) in 2022, driving a significant cost saving compared to the use 
of virgin material. Our objective is to increase this to around 33% over 
the new few years. 

In 2022, we estimate that our recycling operation saved the equivalent 
of c.three million end-of-life window frames from landfill and c.47k 
tonnes of carbon compared to the use of virgin PVC (equivalent to 
the annual CO2 output of over 7,000 UK homes). Furthermore, we are 
finding more ways of using all the product generated by our recycling 
plants and expect to progressively reduce waste sent to landfill to less 
than 5% in the near term. 

A weaker RMI market and less window replacements restricted 
feedstock availability for our recycling business in the second half of 
2022, leading to increased purchase prices. However, we are making 
good progress securing additional sources of feedstock for 2023.

See Responsible Business – Recycling Operations on pages 48 to 51 
for further information on our recycling operations.

Develop innovative new products
We are committed to maintaining market leadership by offering the 
very latest in product improvement, both through development of 
existing products and the introduction of new ones. We work closely 
with our customers and technical advisors on development and to 
help maintain our product pipeline. Highlights for 2022 include:
• 

Improved conservatory and roof system range, including more 
contemporary styles and design features that rival the specialist 
conservatory companies, with a ‘fitter friendly’ installation process;

•  A new aluminium flat rooflight (Luma), with security accreditation 

and strong thermal characteristics;

•  A premium garden room (Kyube Plus), with a canopy and additional 

glazing/cladding options; and

•  Expansion of our outdoor living range to include premium pergolas 

and verandas (aluminium-clad and maintenance-free).

Looking forward to 2023, we will continue to work with housebuilders 
to further develop fit-for-purpose window and door solutions for the 
Future Homes Standard. In addition, reflecting the continuing strong 
demand for affordable extra work and leisure space at home, we are 
developing ‘extension kits’, which provide an alternative and affordable 
method to add space at a fraction of the cost, time and inconvenience 
compared to traditional extensions or moving house.

See Strategy in Action – New Products section on pages 30 to 33 for 
further information. 

Deliver sustained operational excellence
Historical manufacturing and warehousing constraints have now been 
resolved through major investments in new capacity, thereby providing 
a strong platform for efficient future sales and market share growth. 

With the addition of five new lines in 2022, we have now increased 
extrusion capacity by c.40% compared to 2018, thereby providing 
good headroom against current levels of demand. Transition to our 
new state-of-the-art warehouse, completed in 2021, was also central 
to increasing capacity and to delivering improvements in operational 
efficiencies. This new site also unlocked the operational footprint 
for the Group, via the conversion in 2021 of our old warehouse to 
a specialist manufacturing site, and the relocation of secondary 
operations, including foiling and conservatory roofs, providing a better 
environment to drive these businesses forward. In addition, this freed 
up space to future-proof extrusion capacity for the medium-term.

Operating efficiencies in 2022 were good, with OEE improving to 
71% (2021: 68%). Our focus is now on delivering further efficiencies 
from the new warehouse and production facilities. Whilst the 
unprecedented level of inflation of the last 18 months has provided a 
major headwind to operating margin expansion, looking ahead, with 
constraints resolved, we expect the benefit of sales growth to flow 
through to improved margins.

Eurocell plc  Annual Report and Accounts 2022

15

Strategic ReportCorporate GovernanceFinancial StatementsCHIEF EXECUTIVE OFFICER’S REPORT CONTINUED

Develop a sector-leading digital proposition
Stakeholders increasingly require full end-to-end digital solutions, 
a trend accelerated by the COVID pandemic. We expect a sector-
leading digital proposition to act as an enabler to our other priorities 
and improve the supplier, customer and employee experience, making 
Eurocell an even better business partner all round.

Having selected software for a new website (including an integrated 
product management system and e-commerce platform) and an 
employee management system in 2021, our focus in 2022 was on 
the development of these two key components of our digital strategy. 
These projects are now well advanced, with both systems due to be 
launched in 2023. 

Following a full review in 2022, we believe that the age profile of our 
principal Enterprise Resource Planning (‘ERP’) operating system has 
become a limiting factor in the development of our business. This 
conclusion recognises that our current SAP system was implemented 
in 2006, when the Group was primarily a manufacturer of PVC 
profile, with no recycling and only a small branch operation. We are 
therefore starting a project to upgrade or replace our SAP system, 
with the principal tasks for 2023 being scoping and system selection. 
Thereafter, we anticipate implementation to be a 2-3 year process and, 
whilst it is very early in the process, we estimate the total capital costs 
of the project will be in the region of £6-8 million.

See Strategy in Action on pages 34 and 35 for further information.

Explore potential bolt-on acquisitions
Exploring potential acquisitions in the markets in which we operate 
remains a medium to long term option for the Group, but will not be a 
priority in 2023. 

THE BUSINESS RESPONDED WELL 
TO SOME MAJOR CHALLENGES 
IN 2022 TO REPORT SOLID 
FINANCIAL RESULTS FOR THE 
YEAR, WITH PROGRESS IN SALES 
AND PROFITS AGAINST A VERY 
STRONG 2021.”

Summary and outlook
In 2022, the business responded well to major challenges to report 
solid financial results for the year, with progress in sales and adjusted 
profits against a very strong 2021. 

Looking ahead, in preparation for tougher market conditions, we 
completed a restructuring programme in Q4 2022 to reduce operating 
costs, and in December, to further simplify the business, we sold the 
trade and assets of Security Hardware. 

We continue to take market share and have increased the run rate on 
new fabricator account acquisitions, with our pipeline of other potential 
new fabricator customers remaining healthy. Market share gains are 
further supported by the impact of maturing branches and a widening 
product range, all underpinned by very high product availability and 
increasingly efficient operations.

For the current year, the latest construction industry forecasts 
recognise the currently challenging market conditions and ongoing 
macroeconomic uncertainty. However, we have acted swiftly on cost 
to prepare the business for 2023 and we expect our strategy to enable 
us to optimise performance in our markets.

Mark Kelly
Chief Executive Officer

16

Eurocell plc  Annual Report and Accounts 2022

Eurocell plc  Annual Report and Accounts 2022

17

Financial StatementsCorporate GovernanceStrategic ReportOUR BUSINESS MODEL

CONTINUALLY DEVELOPING

What we do

How we create value

WE MANUFACTURE

We are a leading manufacturer of rigid and foam 
PVC profiles, composite and PVC entrance doors 
for the window and building home improvement 
sectors. Our manufacturing process uses raw 
materials including PVC resin and our own 
produced recycled material.

54.1k tonnes

produced in 2022

WE DISTRIBUTE

The Profiles division supplies our manufactured 
profile to a network of fabricators, who in turn 
supply end products to installers, retail outlets and 
housebuilders.

The Building Plastics division sells, through its 
network of branches, our manufactured foam 
products and entrance doors, along with a 
range of third-party related products, as well as 
windows fabricated by third parties using products 
manufactured by the Profiles division. Customers 
are mainly installers, small builders, roofing 
contractors and independent stockists.

>3 MILLION

products delivered in 2022

WE RECYCLE

We recycle both customer factory offcuts (‘post-
industrial’ waste) and old windows that have been 
replaced with new (‘post-consumer’ waste). The 
recycled material is used to generate brand new 
extruded plastic products. 

>3 MILLION

windows recycled in 2022

Vertically 
integrated 
model

The coordination of our procurement, 
manufacturing and distribution processes enables 
us to capture margin throughout all stages of our 
value chain.

Our recycling activities help lower material costs 
and improve product stability.

Scale

We operate well-invested and modern 
extrusion facilities.

We are the UK’s largest window recycler.

Our extensive branch network is a driver of sales 
growth and market share. It also helps improve 
manufacturing efficiency, with pull-through demand 
driving higher factory utilisation.

Innovative 
products

We are committed to a strategy of continually 
developing new and existing products.

Brand  
strength

People  
and  
culture

We support the use of Building Information 
Modelling (‘BIM’) software, giving architects and 
contractors access to a library of Eurocell products, 
making it easier to specify them.

We have a strong brand image and our marketing 
activities seek to maximise our brand awareness.

Our experienced management team have a proven 
track record of achieving sales growth.

Our corporate culture is one of openness, trust, 
encouragement and clarity of purpose. We train 
and empower our people to help our customers 
grow their businesses.

Local  
footprint

Our branches are conveniently located and 
have readily available inventory, thereby 
providing excellent service to local customers 
and national groups alike.

We also strive to help our customers through 
the provision of technical, business development 
and marketing support services.

18

Eurocell plc  Annual Report and Accounts 2022

 
 
 
Outputs

Sales  
performance

Solid  
profitability

Good cash 
generation

Our initiatives to support sales and 
deliver high levels of customer 
service differentiate Eurocell from 
our competitors. We expect this to 
drive good sales performance.

Sales growth (vs 2021)1
12%

Adjusted profit 
before tax1,2
£28.7m

Net cash generated  
from operating activities
£35.1m

We have a track record of solid 
profitability and our continued 
investment in expanding capacity 
and improving operational 
efficiency, coupled with strong 
sales performance, should drive 
good returns.

Although temporarily paused, 
expanding the branch network 
(including larger format branches), 
whilst dilutive until new branches 
become established, should 
deliver healthy medium-term 
results as new branches mature.

Increased use of recycled 
materials can help mitigate raw 
material pricing pressure.

Our operating cash flow 
conversion is robust, particularly 
in Building Plastics, where a high 
proportion of customers pay at 
point of sale or shortly thereafter. 
This has allowed us to invest in 
working capital to support sales 
growth and protect the business 
from any raw material supply 
interruption that may take place.

Solid  
return  
on sales

Our strong brand, well-invested 
facilities and capital-light branch 
expansion programme deliver a 
good return on sales.

Return on sales1,2,3
8.2%

Progressive 
returns to 
shareholders

Our dividend policy, supported by 
sales growth and cash generation, 
delivers progressive dividend 
returns to shareholders.

Total dividends returned  
to shareholders since  
the IPO in 2015
£52.6m

1 Excludes discontinued operations.
2 Stated before non-underlying items.
3 Return on sales is adjusted operating profit (including the impact of IFRS 16) divided by revenue.

Key beneficiaries

Shareholders
Our overall strategic objective is 
to deliver sustainable growth in 
shareholder value.

Employees
We work hard to train and develop 
our people, and provide rewards 
commensurate with our goal to be 
an employer of choice.

Fabricators
Through high-quality products 
and a strong focus on customer 
service, we have developed a very 
loyal customer base.

Small builders  
and installers
The independent sole traders 
that visit our branches benefit 
from the one-stop-shop offering 
we provide.

Housebuilders
Housebuilders appreciate the 
quality of our products and 
benefit from Eurocell coordinating 
our fabricators’ offering to meet 
their requirements.

Installers
We aim to make our products as 
easy as possible to work with, 
which is very attractive to our 
direct or indirect installer base.

Eurocell plc  Annual Report and Accounts 2022

19

Strategic ReportCorporate GovernanceFinancial StatementsOUR STRATEGY

WE HAVE SEVEN 
STRATEGIC PRIORITIES

Our overall corporate objective is to deliver sustainable growth in 
shareholder value by increasing sales and profits at above market 
growth rates through leadership in products, operations, sales, 
marketing and distribution. 

We have seven strategic priorities to support the delivery of our overall 
objective, which are summarised below. 

GROW MARKET 
SHARE IN PROFILES
Increase market share of 
rigid PVC profiles, composite 
and PVC entrance doors to 
drive sales and profit growth 
in Profiles

EXPAND OUR  
BRANCH NETWORK
Investment in existing estate and 
new branches to increase market 
share of foam PVC profiles, and 
drive sales and profit growth in 
Building Plastics

INCREASE THE USE OF  
RECYCLED MATERIALS
Increased use of recycled material to help 
mitigate raw material pricing pressure, as well 
as enhance the stability and reduce the carbon 
footprint of our manufactured products

20

Eurocell plc  Annual Report and Accounts 2022

DEVELOP  
INNOVATIVE  
NEW PRODUCTS
Maintain market leadership 
by offering the latest in 
product innovation

EXPLORE  
POTENTIAL BOLT-ON  
ACQUISITIONS
Consider acquisition 
opportunities when  
they arise

DELIVER SUSTAINED  
OPERATIONAL  
EXCELLENCE
Optimise returns on recent 
investment in manufacturing 
and warehousing capacity to 
enhance profits and return 
on sales

DEVELOP A  
SECTOR-LEADING  
DIGITAL PROPOSITION 
Develop end-to-end digital 
solutions to enable our 
strategic priorities and improve 
the supplier, customer and 
employee experience

Eurocell plc  Annual Report and Accounts 2022

21

Financial StatementsCorporate GovernanceStrategic ReportOUR STRATEGY CONTINUED

STRATEGIC PROGRESS IN 2022

KEY 
STRATEGIC 
PRIORITIES

GROW MARKET 
SHARE IN PROFILES

Increase market share of rigid PVC 
profiles to drive sales and profit 
growth in Profiles

EXPAND OUR 
BRANCH NETWORK

INCREASE THE USE OF 
RECYCLED MATERIALS

Investment in existing estate and new 
branches to increase market share of 
foam PVC profiles, and drive sales and 
profit growth in Building Plastics

Increased use of recycled material 
to help mitigate raw material pricing 
pressure, enhance stability and 
reduce the carbon footprint of our 
manufactured products

2022 
PROGRESS

KPIs

• 29 new account wins since the 

• Continued development of 

beginning of 2022

• Healthy pipeline of potential new 

fabricator and new build customers 
established

• Further strengthening of the 
relationships with large and 
medium-sized housebuilders, 
maintained by our specification and 
technical teams

• Development of our sales and 

technical teams in the Commercial 
sector, to provide an unrivalled 
added-value service to both 
our fabricator base and installer 
networks

See pages 36 and 37 for further 
details of the Profiles division’s 
performance.

Profiles sales growth:
15% (vs 2021) 
Estimated market share 
in Profiles: 
20% (2021: 18%) 
New accounts since 2015:
100

market-leading product range, with 
better aesthetics and improved 
environmental characteristics

• Above includes more contemporary 
look to roofing and door products, 
plus a new best-in-class conservatory 
offering and an extended outdoor 
living product range 

• Ongoing review of branch sizes, 
locations and formats to better 
showcase the breadth of our product 
range, engage our customers and 
drive big-ticket purchases

See pages 38 and 39 for further 
details of the Building Plastics 
division’s performance.

Building Plastics sales 
growth:
10% (vs 2021)
Estimated market share  
in Building Plastics  
(foam PVC profiles):
25% (2021: 25%)
Number of branches:
219 
branches at 31 December 
2022, with 78 (net) new 
branches opened since 2015

• Continued investment to optimise 

site utilisation and improve reliability 
in both plants, with capex of 
£0.6 million (2021: £1.1 million)
• Long-term sustainability KPIs 

and targets imbedded within the 
business, including commitment to 
1% year-on-year increase in use of 
recycled material

• Usage in 2022 increased to 29% 

(2021: 27%)

See pages 48 to 51 for further details 
of recycling operations.

(2021: 48.2k)

Total tonnes of waste 
processed in the recycling 
plants:
46.4k
% yield of recycled 
material produced: 
59%
Use of recycled material 
for primary extrusion: 
16.7k tonnes
29% of consumption
(2021: 16.8k tonnes/27%)

(2021: 59%)

2023 
FOCUS

• Exploit spare operational capacity 
to accelerate acquisition of new 
fabricator customers

• Target weaker competitors who may 
be vulnerable to leaving the market

• Explore modest investment to 

reduce on-boarding time period e.g. 
in-house software engineers

• Extend our national housebuilder 

proposition to the regional 
housebuilders

• Provide a fit-for-purpose solution for 

the Future Homes Standard

1   OEE is overall equipment 

effectiveness, a KPI measuring our 
manufacturing efficiency which takes 
into account machine availability, 
performance and yield.

2   OTIF is on time in full, a KPI measuring 
the efficiency and accuracy of our 
logistics and delivery operation.
3   Warehouse stock turns is calculated 

as cost of sales for December divided 
by warehouse stock at 31 December.

22

Eurocell plc  Annual Report and Accounts 2022

• Temporary pause in branch opening 

• Improve the reliability of both 

plants through the improvement 
of existing planned and preventive 
maintenance processes

• Develop new feedstock sources for 
post-consumer and post-industrial 
waste to support volume and cost 
pricing, including expansion of the 
feedstock hub network 

• Develop more uses for by-products 
to minimise waste removal, with a 
continued focus on reducing waste 
going to landfill

• Develop an optimal cost and 
operating structure through 
realignment of processes and 
resources

programme until the economic 
outlook is clearer

• Focus on increasing sales from 
existing branch network with 
improved margins

• Deep dive analysis to determine 

criteria that drive the most 
successful branches and the best 
return on invested capital, including 
consideration of optimal branch 
format and scale 

• Development of value added 

services, including Select Installer 
scheme and centralised quotation 
system for windows and doors
• Use of artificial intelligence to 

improve customer loyalty and target 
lapsing/lapsed customers 

• Investment to improve and better 
maintain branch welfare and other 
facilities 

• Other initiatives to reduce labour 
turnover, including simplified 
systems and processes, increased 
colleague engagement and 
enhanced staff training

DEVELOP 
INNOVATIVE  
NEW PRODUCTS

Maintain market leadership by offering 
the latest in product innovation

• Development and introduction 

of products which feature better 
aesthetics, and a more modern look, 
along with improved environmental 
characteristics, including:
 – Contemporary conservatories
 – Luma flat rooflights 
 – Extended garden room range
 – Pergolas and verandas (Oasis)
 – Vertical sliding windows 

(Charisma)

See pages 30 to 33 for further details 
of new products.

New products launched 
in 2022: 
10

• Continue to enhance/develop new 
products, which include for 2023: 
 – Slim rebate Logik sash
 – Aluminium flat roof lantern
 – ‘Extension in a Box’ kits
 – Vertical Coastline
 – Vertical slider system
 – New composite door system

DELIVER SUSTAINED  
OPERATIONAL  
EXCELLENCE

DEVELOP A  
SECTOR-LEADING  
DIGITAL PROPOSITION

EXPLORE  
POTENTIAL BOLT-ON 
ACQUISITIONS

Optimise returns on recent investment 
in manufacturing and warehousing 
capacity to enhance profits and return 
on sales

Develop end-to-end digital solutions 
to enable our strategic priorities and 
improve the supplier, customer and 
employee experience

Consider acquisition opportunities 
when they arise

• Several opportunities considered 
and investigated against strict 
strategic and financial criteria – 
none progressed in 2022

• Product Information Management 
(‘PIM’) solution developed and 
configured for launch in 2023

• Website and e-commerce platforms 
developed and being finalised for 
launch in 2023

• Employee management systems 
developed and configured for 
launch in 2023 

See pages 34 and 35 for further the 
development of our digital proposition.

• Completed investment in five new 
extrusion lines, increasing capacity 
by a further 5%. Capacity now 
c.40% higher than 2018, creating a 
good level of headroom to support 
efficiency improvements 

• Further efficiency improvements in 
the warehouse supported by the 
installation of new carousel racking 
for small picks

• Improvements in the planning 
process to realign supply and 
demand leading to higher stock turns

• Improved manufacturing 

conformance to, and attainment 
of, extrusion production plan, with 
cross-functional team established to 
address weekly exceptions

See page 14 for further details of 
operational performance.

(2021: 68%)

OEE1: 
71%
OTIF2:
93%
Warehouse stock turns3:
10.1 times

(2021: 78%) 

(2021: 7.3 times)

• Phased implementation of centralised 
planning, inventory control and stock 
replenishment, to increase stock 
turns, reduce stock holdings and 
therefore improve working capital

• Manufacturing focus on:

 – Waste minimisation – through 

reductions in lead times, change-
over times and material movements

 – Resource optimisation – through 

more integrated manpower 
planning and yield improvements
 – Footprint optimisation – through 
consideration of ‘make vs buy’, 
vertical integration

 – Improvements to factory welfare 

facilities

• In the warehouse, implementation of 
finger scanners to improve picking 
accuracy and stock traceability 
(following successful trial in Q4 2022)

Number of digital projects 
in progress:
5

Acquisitions completed 
since IPO:
6

• Whilst we will continue to assess 
and consider bolt-on acquisition 
opportunities over the medium-term, 
this is not a priority for 2023

• Successfully launch:

 – the new PIM solution and 

website/e-commerce platforms for 
operational use

 – the new employee management 

systems

• Scope out potential future solutions 
to upgrade or replace Enterprise 
Resource Planning (‘ERP’) systems 
and complete selection process

Eurocell plc  Annual Report and Accounts 2022

23

Financial StatementsCorporate GovernanceStrategic ReportOUR STRATEGY IN ACTION

GROW MARKET SHARE 
IN PROFILES

In 2018 we became the leading supplier of 
rigid PVC profile to the UK market, with a 
share of c.15%. We continue to consolidate 
our position and believe we now have a 
share of around 20%. Our overall objective 
is to increase this over the medium term.

In 2022, we continued to take market share, driven by the 
successful implementation of our Profiles strategy. The demand 
created by our specification and marketing teams has supported 
growth for our existing fabricator customers over the last few years. 
Looking forward, we have an opportunity to exploit our spare 
operational capacity to accelerate the acquisition of new fabricator 
customers. We have already increased the run rate, with 29 new 
accounts added since the beginning of 2022, and our pipeline of 
other potential new fabricator customers remains healthy. 

In this section of the report we have set out our strategy to grow 
market share in Profiles.

Sector-led strategy
We have a sector-led strategy, with initiatives focused primarily on 
the trade/retail and new build sectors, which together represent 
c.90% of Profiles sales (c.55% for trade and c.35% for new build). 
Our overall strategic objectives by sector may be summarised as 
follows:
•  Trade/retail – be recognised as the number one choice for the 

trade /retail fabricator.

•  New build – maintain our number one position in the new 

build market.

We also operate in the commercial sector, although this represents 
only around 10% of Profiles sales. Our objective here remains to 
establish ourselves as a credible solution for the commercial market, 
where energy efficiency and lower cost underpin a strong case for 
the benefits of using PVC profile over aluminium, particularly in sub-
sectors such as private rentals, build-to-rent, purpose-built student 
accommodation, education and local authority refurbishment (all 
habitual users of aluminium).

24

Eurocell plc  Annual Report and Accounts 2022

In each sector, we look at strategy through three filters: customer, 
product and brand, as follows:
•  Customer – build strategic, customer-centric relationships.

•  Product – providing market leading innovative and sustainable 

product solutions.

•  Brand – to be recognised as the number one trusted brand in 

the industry.

Our team are focused on growing business with existing customers 
through new routes to markets and new product development. 
In targeting new business, we look to identify strategic partners 
that will deliver profitable growth for the Group.

Trade/retail sector
There is a compelling case for larger trade fabricators to switch to 
Eurocell. This includes a strong product range and continued product 
development e.g. better aesthetics (such as flush windows), a more 
contemporary look to roofing and door products and improved 
environmental characteristics. For further information on product 
development, see New Products on pages 30 to 33. In addition, 
the benefits of pull-through profile and hardware specifications and 
increasing opportunities to supply our branches, all delivered via 
improving service, remain attractive to prospective fabricator accounts.

Our customer, product and brand priorities for the trade/retail sector 
are as follows:

Customer priorities

Product priorities

Brand priorities

P r oduct

B

r

a

n

d

stom er

u
C

LEADING THE INDUSTRY 
To become the number 1 sustainable choice for fabricators across the UK

SECTOR-LED STRATEGY

TRADE/
RETAIL

NEW  
BUILD

COMMERCIAL

NEW 
BUSINESS

Be recognised 
as the number 
1 choice for the 
Trade/Retails 
fabricator

Maintain our 
number 1 
position in 
the New Build 
market

Establish ourselves 
as a credible 
solution for the 
Commercial market

Identify 
strategic 
partners 
that deliver 
profitable 
growth for 
the Group

•  Reputation

•  Trust

•  Quality

•  Reliability (OTIF)

•  Sustainability

•  Helping our 
customers 
develop a broader 
product range

•  Leading a 

customer-centric 
approach to 
new product 
development 
(‘NPD’) – see New 
Products on pages 
30 to 33

•  Creating a seamless 
digital experience

•  Increasing the 

volume of recycled 
material used in 
our products

•  Connecting, 

establishing and 
building a plan 
which is mutually 
beneficial for our 
customers

•  Investment for 

growth under the 
philosophy of “you 
grow, we grow”

•  Easy to do 

business with

•  Investing added 
value services for 
customers

•  Proactive approach 

to customer 
communication

•  Ensuring small 
fabricators 
that cease 
manufacturing 
use Eurocell 
trade fabricators 
for supply

Eurocell plc  Annual Report and Accounts 2022

25

Financial StatementsCorporate GovernanceStrategic ReportOUR STRATEGY IN ACTION CONTINUED

GROW MARKET SHARE IN PROFILES CONTINUED

New build sector
Expanding our share of the new build market has been a key driver 
of recent growth, driven by sales of cavity closures where we are 
the clear market leader. We have strong relationships with large and 
medium-sized housebuilders, maintained by our specification and 
technical teams. 

We are engaged directly with the housebuilders, fabricators, glass and 
hardware suppliers on this topic and participate actively on an industry 
working group tasked by government with finding an acceptable 
solution to future compliance. We believe our Modus profile system 
can be modified to meet the proposed new requirements, which may 
include using a triple glazed window.

Regional housebuilders
Extending our focus to the regional housebuilders leverages our 
reputation and existing knowledge and experience in this sector to 
more customers. We have invested in additional resources for this 
purpose and intend to duplicate our successful national housebuilder 
operating model with selected regional builders. 

Summary
Overall, we believe our strategy will drive volume and market share 
gains for profiles successfully trough all channels, particularly trade/
retail and new build. 

The fabricator market is consolidating, with a number of smaller firms 
exiting, and many of our competitors have been challenged by the 
loss of key fabricator accounts. Our approach is to invest in strategic 
partnerships with existing and new fabricator accounts, under the 
philosophy of “you grow, we grow”. 

Building regulations for windows are becoming increasingly 
complicated and our technical teams are working with our larger 
customers to enable them to conform to the regulations, including 
development of new product applications to meet changing 
requirements. In addition, with a focus on sustainability, we believe 
our use of recycled material is becoming increasingly attractive to 
housebuilders.

Our customer, product and brand priorities for the new build sector are 
as follows:

Customer priorities

Product priorities

Brand priorities

•  Being the 

•  Provide a fit-for-

•  Reposition 

bridge between 
housebuilders 
and fabricators to 
facilitate sustainable 
customer growth

•  Leverage our 

proposition within 
the regional new 
build market

•  Connecting all 
aspects of the 
industry around 
legislative and 
regulatory changes

•  Strategically identify 
future new build 
fabricator partners

purpose solution for 
the Future Homes 
Standard (see 
below)

•  Proactive 

engagement with 
our customer base 
for customer-led 
NPD – see New 
Products on pages 
30 to 33

•  Lead and influence 

the industry with our 
sustainable product 
solutions

•  Provide a best-

in-class technical 
support service

ourselves as the 
leading brand 
for both national 
and regional 
housebuilders (see 
across column)

•  Being recognised 
for leading the 
sustainability 
agenda

•  Being seen as the 

trusted brand in the 
industry to facilitate 
growth

Future Homes Standard
The Future Homes Standard (the ‘Standard’) will complement the 
existing Building Regulations to ensure new homes built from 2025 
produce 75-80% less carbon emissions than homes delivered under 
the old regulations. To help lay the groundwork for the Standard’s 
introduction, the government introduced major Building Regulations 
changes in June 2022, with new homes in England now needing to 
produce around 30% less carbon emissions compared to the old 
regulations. Ahead of the Standard coming into effect, a technical 
specification will be consulted on in 2023, with the legislation 
introduced in 2024, ahead of implementation in 2025.

The housebuilders have already taken significant steps to reduce 
emissions through walls, floors and roofs. However, to comply with 
the proposed new regulations, solutions to reduce emissions through 
windows and doors are likely to be required. This plays well to 
Eurocell’s technical expertise. 

26

Eurocell plc  Annual Report and Accounts 2022

OUR POINTS OF DIFFERENTIATION FOR NEW CUSTOMERS

Assured business continuity
It’s crucial that new customers experience a 
smooth transition to ensure business continuity. 
With an experienced and dedicated team, we are 
experienced in this process.

Our Team is your Team
We provide continuous and ongoing technical 
and specification support for customers, plus 
contractors and installers on their behalf.

We have excellent technical resources to ensure 
customers receive the support they need during 
changeover and beyond.

Driving Demand
We equally offer great opportunities for 
commercial growth, working closely with 
customers to determine which of our support 
solutions fits best with their business and 
operation. 

The Eurocell Difference – Pulling Volume Through All Channels

Assured business 
continuity

Agile and 
market-leading NPD

Our Team is 
your Team

Quality products you 
can rely on

Driving 
Demand

Leading new build & 
future homes agenda

Working in 
partnership

Leading the 
Sustainability Agenda

On time and in full 
every time

Eurocell brand and 
marketing support

Leading new build market
We have trusted partnerships with leading 
national housebuilders, built from years of 
developing innovative solutions that drive 
efficiency for our housebuilders and improve 
the homeowner experience.

Industry leading product
We are the market leader for our innovative 
Cavalok cavity closer solutions and are committed 
to the continual improvement of their insulation 
and thermal performance.

Future Homes agenda
We are leading the PVC-U Future Homes agenda. 
We chair an industry forum and are working 
closely with large housebuilders to agree the 
best way forward.

Eurocell brand
Eurocell lead the market in terms of brand 
awareness and customer preference and we have 
the insights to back this up. Our customers prefer 
us because of our national coverage, breadth of 
our range, our quality products and our friendly 
reliable service. We demonstrably place our 
customers needs at the heart of our business.

Marketing support
We have our own in-house design studio and 
marketing team. Our skilled professionals are here 
to help promote our customers’ business and 
maintain a competitive edge.

Eurocell plc  Annual Report and Accounts 2022

27

Strategic ReportCorporate GovernanceFinancial StatementsOUR STRATEGY IN ACTION CONTINUED

EXPAND OUR  
BRANCH NETWORK

Our overall medium term strategic 
objective for Building Plastics is to 
achieve sector-leading operations 
from 270-300 sites. 

In 2022 we believe we continued to take market share and estimate 
that we now have 25% of the roofline market. We expect future 
growth to come by taking business from independent operators, 
who currently have more than 60% market share (measured by 
number of sites).

Branch format
Our branch format has evolved considerably over the last few years, 
generally to put more products and a broader range on display. 
We have two main formats:
•  Standard format (209 branches) – typical size 3,600 square feet, 

5-point strategic plan
To achieve our overall goal in Building Plastics, we believe we must 
become the number one choice for relevant trades across the 
UK. We have a 5-point strategic plan to help us achieve our goals, 
which can be summarised under the following headers:
•  Become first for service for the tradesperson.

•  Create the market leading proposition.

•  Listen and engage.

•  Deliver value through services.

•  Operate for less.

In this section of the report we have set out the initiatives which 
underpin achievement of our goals, which matrix across the 5-point 
plan headers. 

As noted elsewhere in this report, we are mindful of the currently 
uncertain macroeconomic background and its impact on our 
markets. As a result, we have temporarily paused our branch 
opening programme until the economic outlook is clearer. However, 
this does allow our team to review and focus on improvements 
we can make to the existing estate, which will also support the 
expansion and growth of the network.

Our review is in progress, and includes a deep dive to better 
understand the key characteristics of our best performing branches, 
with a view to replicating these across the network and optimising 
returns on invested capital. This includes consideration of branch 
format, scale and infrastructure costs (including rent), product range 
and new product development, labour turnover (and other people 
metrics), value added services, and finally, operational efficiencies. 
These topics are explored more in the following paragraphs.

small trade counter, with samples of product on display.

•  Large format (10 branches) – larger product display areas 

and extended range available, show-casing a solution for our 
customer’s customer.

Both current and potential future formats are part of the review.

We will also consider extending our footprint through space and/
or brand partners, as well as the opportunity to sell via independent 
stockists, as potentially cost-effective routes to gaining access to 
new customers in our markets. 

New product development
Customer centric new product development is also a fundamental 
pillar of our strategy to expand the branch network. In 2022 this 
included development of our conservatory and roofs proposition, 
launch of a new flat roof lantern and expansion of our outdoor living 
product range. For further information on product development,  
see pages 30 to 33. 

Reducing labour turnover
Our best performing branches are generally those with the lowest 
rates of labour turnover. Our initiatives to reduce labour attrition 
across the network are focused on four key drivers: systems 
and processes; environment and engagement; pay and reward; 
and training.
•  Systems and processes – our branch operations team have 
been working to simplify processes across the network to 
facilitate more efficient working practices, including better use of 
technology (e.g. bar code scanning for stock control), all to be 
documented in a ‘Network Essentials’ guide for staff.

28

Eurocell plc  Annual Report and Accounts 2022

Target to become the number 1 choice for 
relevant trades across the UK

Fragmented market with 
> 60% served by small 
independents
Gaining market share 
– estimate now c.25% 
(roofline)

Talent

Customers

Operations

Products & 
Services

Number of Branches

190

159

202

206

208

219

219

Listen and engage

• Employee engagement
• Branch simplification 

programme

• Training and development
• Growing our own talent

First for service for 
the tradesperson

• Customer engagement plan
• Seamless digital experience
• Website range development
• “you grow, we grow…”

Deliver value  
through services

Create the market 
leading proposition

• Extend services that add value
• Select installer scheme
• Data-driven customer 

contact plan

• Improve customer loyalty 

and grow sales with 
artificial intelligence

• Standard and large branch 

formats

• City branches
• New branch break-even
• Range extension
• Market penetration through NPD
• Conservatory and roofs offer

2016

2017

2018

2019

2020

2021

2022

Medium-term objective to target world class operations 
from 270-300 sites

• Range simplification
• Stock optimisation programme
• Locks and hardware proposition

Operate for less

•  Environment and engagement – we have improved our 

communication with branch colleagues, with regular contact to 
keep everyone in the network up to date with our progress. Based 
on feedback from our colleagues, in 2023 we plan to invest to 
improve the working environment and staff welfare facilities in our 
branch estate, including kitchens and break-out areas.

Value added services
We believe we can drive further growth in the network by developing 
value added services for our customers. For example, we expect our 
recently established Select Installer Scheme for conservatory roofs 
to create a nationwide network of Eurocell advocates, as we channel 
customer leads through the installer community.

•  Pay and reward – through 2021 and 2022 we have made 

investments to bring our branch team base salaries into line with 
competitive market rates, including the introduction of salary 
bandings for branch managers based on sales performance 
and more competitive spot salaries for trade counter assistants 
and drivers. We are also developing our incentive schemes so 
that all members of a branch team are well rewarded for good 
performance.

•  Training – we now have a much improved, comprehensive 
induction and onboarding plan for new colleagues, starting 
with the basics on day one, to a more detailed product training 
programme over the course of the first four months of employment. 
For established staff, our National Learning and Development 
Manger now delivers a comprehensive branch training programme, 
supported by a suite of e-learning modules, including a focus on 
core sales and customer engagement skills. This helps branch 
managers to develop clear customer engagement plans, which 
create a structured two-way dialogue and support customer 
retention. We have also recently introduced a Management 
Development Programme to assist with the personal development 
of our branch teams, and a Leadership Development Programme 
to support succession planning for key roles in the network and 
across the Group.

Other services under development include a centralised window 
and door quotation system, using a straight-forward configurator to 
facilitate the customer journey across our range of products. We are 
also beginning to use artificial intelligence to segment customers and 
track behaviours. We believe this can improve loyalty and grow sales 
by targeting customers with the right products at the right time.

Operational efficiency gains
Finally in this section, we expect to support profitability and returns 
in the network through a series of on-going continuous improvement 
activities. These are focused on margin control, underperforming 
branches, asset protection, range simplification and stock 
optimisation. 

Summary
Overall, we believe the initiatives described above, underpinned by 
our 5-point strategic plan, will drive volume and market share gains for 
Building Plastics. Despite a temporary pause in the branch opening 
programme in 2023, we expect these activities to deliver our medium-
term objectives for the network. 

Eurocell plc  Annual Report and Accounts 2022

29

Financial StatementsCorporate GovernanceStrategic ReportOUR STRATEGY IN ACTION CONTINUED

DEVELOP INNOVATIVE  
NEW PRODUCTS

We are committed to maintaining market 
leadership by offering the very latest 
in product improvement, both through 
development of existing products and the 
introduction of new ones. We work closely 
with our customers and technical advisers 
on development and to help maintain our 
product pipeline. 

In this section of the report we have set out our progress on product 
development during 2022, as well as some of our key plans for 2023.

PRODUCT DEVELOPMENT IN 2022
Flat roof lanterns
We are targeting becoming a one-stop shop for roof lanterns. Building 
on our Skypod range, in 2022 we introduced the Luma rooflight 
product, which recognises that recent strong demand for flat rooflights 
provides a further opportunity for growth and market share gains. 
Luma is a contemporary aluminium flat rooflight, with no bars across 
the glass to interrupt the view or cast shadows across a room. The 
product comes with a unique security accreditation and strong thermal 
insulation characteristics, which opens up the new build market 
and looking forward can contribute to compliance with the Future 
Homes Standard.

30

Eurocell plc  Annual Report and Accounts 2022

Contemporary 
Highline Gutter

Slimline Conservatory  
Roof Design/
Equinox Option

Pilasters (incl. option  
of vertical cladding  
or PVC panels)

Conservatories and roofs
The chart below shows the breadth of our conservatory roof systems 
range, which has been the subject of significant development over the 
last three years. This began with the introduction of our slate-effect 
Envirotile composite tiles in 2020, followed by the solid tiled Equinox 
conservatory roof in 2021.

Reflecting customers’ feedback, we have developed our product 
range to include a more contemporary style, with new design features 
which rival specialist conservatory companies, and a simplified 
installation process which makes our range more ‘fitter friendly’. 
As well as supporting our existing customers with continuous product 
improvement, we believe the new range will deliver new customers 
and market share gains.

Conservatory Roof 
System Range

Conservatory

Orangery

Extension

Traditional 
Conservatory

Equinox  
Warm Roof

Contemporary  
Conservatory

Traditional  
Orangery

Lusso/ 
Lusso Light

Flat Roof  
Extension

Pitched 
Extension

Outdoor living
We recognise that the outdoor living market has provided a significant 
opportunity, particularly since the COVID-19 pandemic, to provide 
access to new customer types, including homeowners (online and in 
branch) and garden centres (on display). We have been evolving our 
product range, which now includes decking, fencing, garden rooms 
and associated accessories.

In particular, we have continued to develop our garden room range, 
where we continue to see a good market opportunity, reflecting the 
continuing demand for affordable extra work and leisure space at 
home. Our new dedicated garden room sales team target both retail 
and trade leads.

Our garden rooms utilise a wide range of Eurocell products for both 
the external and internal design. They are prefabricated off-site and 
can be installed relatively quickly. We offer steel and timber frame 
products, providing a broad range of options for customers at varying 
price points.

Our 2022 development included the launch of Kyube Plus, a premium 
garden room with a canopy and additional glazing/cladding options.

Also in 2022, we extended our outdoor living range with the 
introduction of premium pergolas and verandas, which are aluminium-
clad and maintenance-free.

Eurocell plc  Annual Report and Accounts 2022

31

Financial StatementsCorporate GovernanceStrategic ReportOUR STRATEGY IN ACTION CONTINUED
OUR STRATEGY IN ACTION CONTINUED

DEVELOP INNOVATIVE  
NEW PRODUCTS
CONTINUED

32

Eurocell plc  Annual Report and Accounts 2022

Strategic 
Report

Corporate 
Governance

Financial 
Statements

Continuous in-house product innovation
Our in-house product design and development team work 
continuously to improve our existing product range and enhance 
features, including sustainability credentials. Examples of this 
development in 2022 includes:
•  Coastline trim – to strengthen our Coastline cladding range, we 
have added trims which protect reveals, corners and stop ends, 
resulting in a more professional finish to exterior edges.

•  Windowsill reinforcement – we 
have added a length of steel to 
our windowsills to enhance their 
loading performance.

•  Charisma vertical sliding windows – we 

have developed dual-coloured windows, 
with different external and internal finishes, 
in addition to increasing the recycled 
content.

NEW PRODUCTS FOR 2023
Extension-in-a-Box
We are developing ‘extension kits’, which provide an alternative and 
affordable method for homeowners to add space at a fraction of the 
cost, time and inconvenience when compared to traditional extensions 
or moving house.

Vertical Coastline
There is a market demand for some garden rooms and standard 
housing fits to have a vertical cladding system, and so a vertical board 
is being developed to run in Coastline material with emboss plus foam 
for foiling.

Eurocell plc  Annual Report and Accounts 2022

33

OUR STRATEGY IN ACTION CONTINUED

DEVELOP A SECTOR-
LEADING DIGITAL 
PROPOSITION

Stakeholders increasingly require full 
end-to-end digital solutions, a trend 
accelerated by the COVID pandemic. We 
expect a sector-leading digital proposition 
to act as an enabler to our other priorities 
and improve the supplier, customer and 
employee experience, making Eurocell an 
even better business partner all round.

Back in 2021, we selected platforms for two key components of our digital 
proposition: a new website and a new employee management system. Our 
progress developing these systems in 2022 and our launch plans for 2023 are 
described below, along with the work we have done recently using artificial 
intelligence to improve customer insight and engagement. 

Finally, following a comprehensive review of our principal Enterprise Resource 
Planning (‘ERP’) operating system in 2022, we also look further ahead to the 
likely upgrade or replacement of our SAP system over the medium-term. 

New website 
The new website incorporates an integrated product information management 
system and an e-commerce platform. Implementation work was ongoing 
throughout 2022 and the new platform is expected to launch in 2023.

The product information management system provides the core data enrichment, 
maintenance, governance and modelling capability to ensure we present 
our products, their features and benefits as completely as possible, with the 
capability to scale this as the business grows and we expand our ranges.

The e-commerce platform will drive a significantly improved customer experience 
and journey. This includes the following features: 
•  Straightforward and intuitive customer account registration process.

•  Enhanced personalisation.

•  Mobile platform design to support busy trade customers ‘on the move’.

• 

Improved quotation processing and integration with back-office systems.

•  Enhanced product presentation and attribution supporting optimised product 

selection.

•  Automated and personalised product recommendations.

Looking forward, we intend to develop the new website to provide further 
customer account management options, expand our range with integration of 
more drop-ship partners and further enhance our library of technical and support 
documentation.

34

Eurocell plc  Annual Report and Accounts 2022

New employee management system 
The new employee management system includes an integrated 
payroll, HR and employee information management systems and 
benefit platform. Similar to the new website, implementation work was 
ongoing throughout 2022 and the new system is expected to launch 
in 2023.

The new system will provide simplified digital access to employee 
information, benefits and processes and we expect it to underpin 
a significantly enhanced employee experience and much improved 
employee communication.

Customer insight and engagement 
Over the past 18 months we have invested in the use of artificial 
intelligence and machine learning technologies to improve our 
customer insight and engagement. In particular, the use of these tools 
has supported:
•  A clearer understanding of customer buying behaviours and 

product baskets.

•  The use of automated marketing to support tailored customer 

engagement.

•  The development of automated and personalised product 
recommendation integration with the e-commerce platform.

•  The use of targeted pay-per-click tools.

Looking forward, we intend to further optimise customer journeys with 
enhanced product presentation and personalisation. This information 
will be deployed further to support localised customer engagement 
across our branch network. 

Other digital priorities for 2023 
In addition to the work described above, in 2023 we will also be 
working on the following aspects of our digital strategy:
•  Completing a business requirements analysis, scoping and costing 
exercise to determine the future path for our Customer Relationship 
Management (‘CRM’) and ERP systems.

•  Development of product configuration tools to enhance customer 

product visualisation, quotation and lead generation activity.

ERP system
Following a full review in 2022, we believe that the age profile of our 
principal ERP system has become a limiting factor in the development 
of our business. This conclusion recognises that our current SAP 
system was implemented in 2006, when the Group was primarily 
a manufacturer of PVC profile, with no recycling and only a small 
branch operation. 

We are therefore starting a project to upgrade or replace our SAP 
system, with the principal tasks for 2023 being scoping and system 
selection. Thereafter, we anticipate implementation to be a two to three 
year process and, whilst it is very early in the process, we estimate the 
total capital costs of the project will be in the region of £6-8 million.

Eurocell plc  Annual Report and Accounts 2022

35

Financial StatementsCorporate GovernanceStrategic ReportDIVISIONAL REVIEW

PROFILES

Profiles Highlights

c.20% (2015: c.20%)
Market share

80 (2017-19: 60)
New accounts 2019-22

 15%
Sales vs 2021

c.400 fabricators
Total accounts

36

Eurocell plc  Annual Report and Accounts 2022

Profiles

Third-party Revenue

Inter-segmental Revenue

Total Revenue

Adjusted1 operating profit

Operating Profit

2022
£m

2021
£m

Change
%

161.7

140.7

72.3

63.9

234.0

204.6

20.2

19.3 

20.7

20.7

15%

13%

14%

(2)%

(7)%

1  Adjusted performance measures are stated before non-underlying items. 

Profiles third-party revenue for the year was £161.7 million, 15% higher 
than 2021, with price the significant driver of higher sales. 

As described above, we continue to take market share. During 
2017-21 we added c.75 accounts (an average of 15 per annum). 
A further 29 accounts were added in 2022, which are coming online 
progressively (typically 6 months from the point of signing) and will 
provide support for 2023, and our prospect pipeline remains healthy.

Adjusted operating profit for 2022 of £20.2 million was 2% below 
the previous year (2021: £20.7 million), reflecting flat volumes and 
cost control, but with not all cost inflation being fully recovered until 
early in 2023. Reported operating profit is stated after non-underlying 
restructuring costs and associated asset impairments totalling £0.9 
million. Further information on non-underlying items is included in the 
Chief Financial Officer’s Report on page 68.

Strategy
In 2018 we became the leading supplier of rigid PVC profile to the 
UK market, with a share of c.15%. We continue to consolidate 
our position and believe we now have a share of around 20%. 
Our strategic objective is to increase this over the medium term. 

The demand created by our specification and marketing teams, 
together with continuing new product introductions, have supported 
growth for our existing fabricator customers over the last few years. 
We have also increased the run rate on new fabricator account 
acquisitions and our pipeline of other potential new fabricator 
customers remains healthy. Looking forward, there is an opportunity 
to capitalise on our recent investments in warehousing and production 
plant, to exploit spare operational capacity and continue to grow 
market share in Profiles.

Our plans to achieve this are sector-led, with initiatives focused 
primarily on the trade/retail and new build sectors, which together 
represent c.90% of Profiles sales (c.55% for trade and c.35% for 
new build). 

There is a compelling case for larger trade fabricators to switch to 
Eurocell. This includes a strong product range and continued product 
development e.g. better aesthetics (such as flush windows), a more 
contemporary look to roofing and door products and improved 
environmental characteristics. In addition, the benefits of pull-through 
profile specifications and increasing opportunities to supply our 
branches, all delivered via improving service, remain attractive to 
prospective fabricator accounts. 

Expanding our share of the new build market has been key to recent 
growth, driven by sales of cavity closures where we are the clear 
market leader. Looking forward, building regulations for windows 
are becoming increasingly complicated and our technical teams 
are working with our larger customers to enable them to conform, 
including development of new product applications to meet changing 
requirements. 

This includes the Future Homes Standard, which will complement the 
existing Building Regulations to ensure new homes built from 2025 
produce 75-80% less carbon emissions than homes delivered under 
the old regulations. The housebuilders have already taken significant 
steps to reduce emissions through walls, floors and roofs. However, 
to comply with the proposed new regulations, solutions to reduce 
emissions through windows and doors are likely to be required. This 
plays well to Eurocell’s technical expertise and we are working with the 
housebuilders and our customers to design a fit-for-purpose solution. 

We have strong relationships with large and medium-sized 
housebuilders, maintained by our specification and technical teams. 
We now plan to target regional housebuilders to further consolidate 
our position of strength within the new build sector.

See Strategy in Action – Grow Market Share in Profiles on pages 24 to 
27 for more information.

Eurocell plc  Annual Report and Accounts 2022

37

Strategic ReportCorporate GovernanceFinancial StatementsDIVISIONAL REVIEW CONTINUED

BUILDING 
PLASTICS

(BRANCH NETWORK)

Building Plastics Highlights

c.25% (2015: c.20%)
Market share

78 (net) 2015-22
New branches

 10%
Sales vs 2021

219 branches
Total sites

38

Eurocell plc  Annual Report and Accounts 2022

Building Plastics

Third-party Revenue

Inter-segmental Revenue

Total Revenue

Adjusted1 operating profit

Operating Profit

2022
£m

2021
£m

Change
%

219.5

199.1

10%

0.3

0.5

(40)%

219.8

199.6

12.2

10.9

12.6

12.6

10%

(3)%

(13)%

1  Adjusted performance measures are stated before non-underlying items.

Building Plastics third-party revenue for the year was £219.5 million, 
10% higher than 2021, with price the significant driver of sales growth. 

Adjusted operating profit for 2022 was £12.2 million, 3% below the 
previous year (2021: £12.6 million), reflecting lower volumes and 
cost control, but with not all cost inflation being fully recovered until 
early in 2023. Reported operating profit is stated after non-underlying 
restructuring costs and associated asset impairments totalling £1.3 
million. As part of the restructuring exercise, we concluded that five 
underperforming branches would be closed in Q1 2023, leaving 
a network of 214 sites. These branches were selected based on 
performance, remaining lease duration and ability to transfer sales to 
other nearby sites. 

Further information on non-underlying items is included in the 
Chief Financial Officer’s Report.

Indicative branch economics (rounded)

Branch open

< 2 years

2–4 years

> 4 years

No. of Branches

Average Sales per  
Branch (£000)

12

650

12

680

195

970

Return on Sales per 

Small loss % Small profit %

>15%

Branch (%)2

2   Operating profit as % of revenue, before regional infrastructure and central costs, 

and IFRS 16 adjustments.

Strategy
Our medium term strategic objective for Building Plastics is to achieve 
sector-leading operations from 270-300 sites. The growth will come 
mostly by taking market share from independent operators, who 
currently have more than 60% market share. In 2022 we believe 
we continued to take market share, and estimate that we now have 
c.25% of the UK roofline market. 

Our aim is to be the number one choice for relevant trades across the 
UK, by creating the market-leading proposition and being recognised 
as first for service to the tradesperson. 

We are mindful of the uncertain macroeconomic background and 
its impact on our markets. We therefore intend to temporarily pause 
our branch opening programme until the economic outlook is clearer. 
However, this allows our team to review and focus on improvements 
we can make to the existing estate, which will also support the future 
expansion and growth of the network.

Our review is already in progress, and includes a deep dive to better 
understand the key characteristics of our best performing branches, 
with a view to replicating these across the network and improving 
returns on invested capital. This includes consideration of branch 
format, scale and infrastructure costs (including rent), product range 
and new product development, labour turnover (and other people 
metrics), value added services and operational efficiencies. 

We have two branch formats: standard (209 branches), and large (10 
branches), the latter with bigger display areas and a wider product 
range available. Both current and potential future formats are part of 
the review.

Customer centric new product development is also a fundamental 
pillar of our strategy to expand the branch network. In 2022 this 
included development of our conservatory and roofs proposition, 
launch of a new flat roof lantern and expansion of our outdoor living 
product range to include pergolas and verandas. 

Our best performing branches are generally those with the lowest 
rates of labour turnover. Our initiatives to reduce labour attrition across 
the network are focused on four key drivers: systems and processes; 
environment and engagement; pay and reward; and training.

We believe we can drive further growth in the network by developing 
value added services for our customers. For example, we expect our 
recently established Select Installer scheme for conservatory roofs to 
create a nationwide network of Eurocell advocates, as we channel 
customer leads through the installer community.

Finally, we also expect to support profitability and returns in the 
network through a series of ongoing continuous improvement 
activities. These are focused on margin control, underperforming 
branches, asset protection, range simplification and stock 
optimisation. 

See Strategy in Action – Expand the Branch Network on pages 28 
and 29 for more information.

Eurocell plc  Annual Report and Accounts 2022

39

Strategic ReportCorporate GovernanceFinancial StatementsRESPONSIBLE BUSINESS

A RESPONSIBLE BUSINESS

ENVIRONMENTAL 
IMPACT

VALUING  
OUR PEOPLE

WORKING 
RESPONSIBLY

Social matters and community issues

•  Corporate Social Responsibility Policy

•  Customers pp.62

•  Community and charity pp.61

Reporting requirement

Policies and standards which  

govern our approach1

Information necessary to understand  

our business and its impact, policy,  

due diligence and outcomes

Environmental matters

•  Corporate Vision and Values

•  Recycling operations pp.48

•  Corporate Social Responsibility Policy

•  Minimising our environmental 

impact pp.48

Employees

•  Corporate Vision and Values

•  Valuing our people pp.56

Respect for other people

•  Corporate Vision and Values

•  Equality and diversity pp.58

•  Corporate Social Responsibility Policy

•  Modern slavery pp.63

•  Corporate Social Responsibility Policy

•  Employee Handbook

•  Privacy Policy

•  Recruitment Policy

•  Anti-Slavery and Human 

Trafficking Policy

•  Anti-Bullying and Harassment Policy

•  Various information Security Policies

•  Whistleblowing Policy

Anti-corruption and anti-bribery

•  Corporate Social Responsibility Policy

•  Whistleblowing and  

•  Anti-Bribery Policy

bribery pp.102

Description of principal risks and 

impact of business activity

Description of the business model

Non-financial key performance indicators

•  Risk management pp.70

•  Principal risks and  

uncertainties pp.70

•  Overview pp.6 

•  Our business model pp.18

•  Operational performance  

pp.14

In operating a responsible business, our 
main areas of focus generally relate to 
improving the long-term sustainability 
of the Group. This includes carbon 
footprint and emissions reduction, 
supporting our people, their wellbeing 
and seeking to improve the environment 
in which they live and work.

This also includes how we interact with other 
stakeholders and the communities in which we 
operate, as well as ensuring good governance, strong 
business ethics and appropriate conduct. Responsible 
Business sub-sections are as follows:

•  Sustainability strategy, including performance against our 

environmental and social KPIs and targets.

•  Task Force on Climate-related Financial Disclosures (‘TCFD’).

•  Minimising our environmental impact, including recycling operations.

•  Valuing our people.

•  Working responsibly with our communities and other stakeholders.

•  Looking to a sustainable future.

Throughout these sections, we provide further detail in relation 
to progress against our sustainability targets and objectives. 
The governance aspects of responsible business are covered in 
the Governance Report beginning on page 84.

This section of the Strategic Report also includes our Non-financial 
Information Statement, produced to comply with sections 414CA and 
414CB of the Companies Act. The information listed is incorporated by 
cross-reference as described in the table.

The policies noted opposite form part of our policy framework which 
is founded on our risk management principles. The policies which 
underpin these principles define mandatory requirements in respect 
of risk management. Controls and processes are in place to ensure 
compliance.

40

Eurocell plc  Annual Report and Accounts 2022

ENVIRONMENTAL 

IMPACT

VALUING  

OUR PEOPLE

Reporting requirement

Environmental matters

Employees

Respect for other people

Policies and standards which  
govern our approach1

Information necessary to understand  
our business and its impact, policy,  
due diligence and outcomes

•  Corporate Vision and Values
•  Corporate Social Responsibility Policy

•  Recycling operations pp.48
•  Minimising our environmental 

impact pp.48

•  Valuing our people pp.56

•  Equality and diversity pp.58
•  Modern slavery pp.63

•  Corporate Vision and Values
•  Corporate Social Responsibility Policy
•  Employee Handbook

•  Corporate Vision and Values
•  Corporate Social Responsibility Policy
•  Privacy Policy
•  Recruitment Policy
•  Anti-Slavery and Human 

Trafficking Policy

•  Anti-Bullying and Harassment Policy
•  Various information Security Policies
•  Whistleblowing Policy

WORKING 

RESPONSIBLY

Social matters and community issues

•  Corporate Social Responsibility Policy

•  Customers pp.62
•  Community and charity pp.61

Anti-corruption and anti-bribery

•  Corporate Social Responsibility Policy
•  Anti-Bribery Policy

•  Whistleblowing and  

bribery pp.102

Description of principal risks and 
impact of business activity

Description of the business model

Non-financial key performance indicators

1  Certain Group policies and internal standards as guidelines are not published externally.

•  Risk management pp.70
•  Principal risks and  
uncertainties pp.70

•  Overview pp.6 
•  Our business model pp.18

•  Operational performance  

pp.14

Eurocell plc  Annual Report and Accounts 2022

41

Strategic ReportCorporate GovernanceFinancial StatementsRESPONSIBLE BUSINESS CONTINUED

KPIs AND TARGETS DRIVING 
IMPROVED SUSTAINABILITY 

Our overall objective in this area is to 
continue to improve all material aspects 
of the sustainability of the Group.

We have defined a suite of environmental and 
social targets and KPIs against which to measure 
our progress, which are set out in the following 
table, which includes the outturn for 2021 and 
2022 compared to the baseline from 2020. The 
sections which follow provide further information 
and commentary in relation to our performance in 
each category.

Our KPIs recognise the breadth of the sustainability, or Environmental, 
Social and Governance (‘ESG’) agenda.

Central to our environmental targets, which cover both the circular 
economy as well as emissions and energy management, is reducing 
the carbon footprint of the business and our products. Our unique 
recycling operation and focus on increasing our use of recycled PVC 
compound in the manufacture of co-extruded rigid profiles has been, 
and will continue to be, at the heart of carbon reduction for Eurocell. 

Our social objectives are broad and cover areas such as health and 
safety, diversity and education. 

These objectives align well with several relevant United Nations 
Sustainable Development Goals, as well the UK’s transition towards 
a net zero carbon economy. 

Commentary in relation to our performance against these KPIs is set 
out in the sections which follow. We will continue to report our progress 
against these targets on an annual basis.

For information on our governance arrangements, please see our 
Corporate Governance Statement on pages 82 to 92.

Key to United Nations Sustainable Goals (‘UN SDGs’):

KPI

2022  

Result

2021  

Result

Target vs 2020 Base

Link to  

UN SDGs

ENVIRONMENTAL –  
CIRCULAR ECONOMY

Recycled material used in production

% used

29%

CO2 saved by recycling operation

Tonnes saved

47kt

Waste recycled

% recycled

82%

27%

48kt

82%

2020  

Base

25%

36kt

79%

ENVIRONMENTAL – EMISSIONS  
AND ENERGY MANAGEMENT

Greenhouse gas (‘GHG’) emissions

Energy consumption

Renewable energy

SOCIAL

Health & safety

GHG intensity ratio

49t CO2 /  

£m sales

53t CO2 /  

£m sales*

70 t CO2 /  

£m sales

5% reduction  

by 2025

Energy use 

intensity ratio

226 MWh /  

£m sales

231 MWh /  

£m sales*

267 MWh /  

£m sales

5% reduction  

by 2025

Renewable 

energy used

100% total energy

78% total energy

19% total energy

More than 90% 

by 2025

Lost time injury rate 1.0 per  

0.8 per  

0.7 per  

50% reduction  

100,000 hours

100,000 hours

100,000 hours

by 2025

Employee engagement and recruitment

Labour turnover

32%

34%

21%

Employee satisfaction

69% and 77%

60% and 68%

n/a

Annual survey 

response rate 

and overall 

satisfaction level

Diversity

Female employees

15.3%

13.5%

12.8%

No poverty

Good health  
and well-being

Quality education

Gender equality

Remuneration

National Living 

Wage(‘NLW’)

All employees at  

All employees at  

All employees at  

All employees  

or above NLW

or above NLW

or above NLW

Education

Apprenticeships / 

69

Kickstarters

79

32

1% increase  

per year

Year-on-year 

increase

Year-on-year 

increase

Year-on-year 

reduction

Year-on-year  

increase

Year-on-year  

increase

above NLW  

by 2023

20% increase  

by 2025

Affordable  
clean energy

Decent work and 
economic growth

Responsible 
production and 
consumption

Climate action

42

Eurocell plc  Annual Report and Accounts 2022

  
  
  
  
  
  
 
KPI

2022  
Result

2021  
Result

ENVIRONMENTAL –  

CIRCULAR ECONOMY

Recycled material used in production

% used

29%

CO2 saved by recycling operation

Tonnes saved

47kt

Waste recycled

% recycled

82%

27%

48kt

82%

2020  
Base

25%

36kt

79%

Target vs 2020 Base

Link to  
UN SDGs

1% increase  
per year

Year-on-year 
increase

Year-on-year 
increase

ENVIRONMENTAL – EMISSIONS  

AND ENERGY MANAGEMENT

Greenhouse gas (‘GHG’) emissions

Energy consumption

Renewable energy

SOCIAL

Health & safety

Employee satisfaction

Diversity

Remuneration

Education

GHG intensity ratio

49t CO2 /  
£m sales

53t CO2 /  
£m sales*

70 t CO2 /  
£m sales

5% reduction  
by 2025

Energy use 
intensity ratio

226 MWh /  
£m sales

231 MWh /  
£m sales*

267 MWh /  
£m sales

5% reduction  
by 2025

Renewable 
energy used

100% total energy

78% total energy

19% total energy

More than 90% 
by 2025

Lost time injury rate 1.0 per  

100,000 hours

0.8 per  
100,000 hours

0.7 per  
100,000 hours

50% reduction  
by 2025

Employee engagement and recruitment

Labour turnover

32%

34%

21%

69% and 77%

60% and 68%

n/a

Annual survey 
response rate 
and overall 
satisfaction level

Female employees

15.3%

13.5%

12.8%

National Living 
Wage(‘NLW’)

All employees at  
or above NLW

All employees at  
or above NLW

All employees at  
or above NLW

Apprenticeships / 
Kickstarters

69

79

32

Year-on-year 
reduction

Year-on-year  
increase

Year-on-year  
increase

All employees  
above NLW  
by 2023

20% increase  
by 2025

*   GHG emissions and energy consumption figures for 2021 have been restated as a result of increased data availability. These adjustments 

have been made throughout this section.

Eurocell plc  Annual Report and Accounts 2022

43

Strategic ReportCorporate GovernanceFinancial Statements  
  
  
  
  
  
 
RESPONSIBLE BUSINESS CONTINUED

SASB  
STANDARDS

We are also in the process of 
transitioning to reporting further 
information under the Sustainability 
Accounting Standards Board (‘SASB’) 
standards. 

We have selected a number of relevant metrics from 
three applicable standards: Construction Materials, 
Waste Management and Multiline, Specialist Retailer 
and Distributors standards. Our performance in 
2022, along with 2021 base year data is set out in 
the table on pages 42 and 43. 

Where appropriate, and unless otherwise stated, commentary in 
relation to our performance against these SASB standards is set out in 
Minimising Our Environmental Impact on pages 48 to 54. We plan to 
continue to develop our reporting against the SASB standards. 

44

Eurocell plc  Annual Report and Accounts 2022

Metric

Topic

Unit of Measure

2022

2021

SASB Reference

CONSTRUCTIONS  
MATERIALS

Gross global Scope 1 emissions, percentage 
covered under emissions-limiting regulations

Discussion of long-term and short-term 
strategy or plan to manage Scope 1 emissions, 
emissions reduction targets, and an analysis 
of performance against those targets

Production by major product line
(see Chief Executive Officer’s Report 
on pages 12 to 17)

WASTE  
MANAGEMENT

(1) Amount of waste incinerated; 
(2) percentage hazardous; and 
(3) percentage used for energy recovery

Percentage of customers receiving  
(1) recycling; and  
(2) composting services, by customer type

Amount of material  
(1) recycled;  
(2) composted; and  
(3) processed as waste-to-energy

MULTILINE, SPECIALIST RETAILER  
AND DISTRIBUTORS

Description of approach to identifying and 
addressing data security risks

(1) Number of data breaches;  
(2)  percentage involving personally 
identifiable information (PII); and 

(3) number of customers affected

Total amount of monetary losses as a result  
of legal proceedings associated with labour 
law violations

Total amount of monetary losses as a 
result of legal proceedings associated with 
employment discrimination

Greenhouse gas emissions

Metric tons(t) CO2-e, 

7,096

5,805

EM-CM-110a.1

Percentage (%)

88% electricity and 

91% electricity 

9% gas

and 32% gas

Greenhouse gas emissions

N/A

See details of the short-term and long-

EM-CM-110a.2

Activity Metrics

Metric tons (kt)

EM-CM-000.A

term strategy within “Looking to a 

Sustainable Future” section on pages 64 

and 65

Rigid PVC  

profile: 36.9

Foam PVC  

profile: 17.2

Rigid PVC  

profile: 38.6

Foam PVC  

profile: 18.6

Recycling & Resource Recovery

Metric tons (kt), 

Percentage (%)

Recycling & Resource Recovery

Percentage (%)

Recycling & Resource Recovery

Metric tons (kt)

Data security

Data security

Labour Practices

N/A

(%)

GBP

Workforce Diversity & Inclusion

GBP

1)  –

2)  –

3)  –

1)  69%

2)  0%

1)  46.4

2)  –

3)  –

2)  100%

3)  –

–

–

1)  –

2)  –

3)  –

1)  72%

2)  0%

1)  48.2

2)  –

3)  –

1)  –

2)  0%

3)  –

–

–

IF-WM-420a.1

IF-WM-420a.2

IF-WM-420a.3

CG-MR-310a.3

CG-MR-330a.2

See details of the cyber security risk within 

CG-MR-230a.1

‘Principal Risks’ section on page 72

Number, Percentage 

1)  1

CG-MR-230a.2

CONSTRUCTIONS  

MATERIALS

Discussion of long-term and short-term 

strategy or plan to manage Scope 1 emissions, 

emissions reduction targets, and an analysis 

of performance against those targets

Production by major product line

(see Chief Executive Officer’s Report 

on pages 12 to 17)

WASTE  

MANAGEMENT

(1) Amount of waste incinerated; 

(2) percentage hazardous; and 

(3) percentage used for energy recovery

Percentage of customers receiving  

(1) recycling; and  

(2) composting services, by customer type

Amount of material  

(1) recycled;  

(2) composted; and  

(3) processed as waste-to-energy

MULTILINE, SPECIALIST RETAILER  

AND DISTRIBUTORS

Description of approach to identifying and 

addressing data security risks

(1) Number of data breaches;  

(2)  percentage involving personally 

identifiable information (PII); and 

(3) number of customers affected

Total amount of monetary losses as a result  

of legal proceedings associated with labour 

law violations

Total amount of monetary losses as a 

result of legal proceedings associated with 

employment discrimination

Metric

Topic

Unit of Measure

2022

2021

SASB Reference

Gross global Scope 1 emissions, percentage 

covered under emissions-limiting regulations

Greenhouse gas emissions

Metric tons(t) CO2-e, 
Percentage (%)

7,096
88% electricity and 
9% gas

5,805
91% electricity 
and 32% gas

Greenhouse gas emissions

N/A

Activity Metrics

Metric tons (kt)

See details of the short-term and long-
term strategy within “Looking to a 
Sustainable Future” section on pages 64 
and 65

Rigid PVC  
profile: 36.9
Foam PVC  
profile: 17.2

Rigid PVC  
profile: 38.6
Foam PVC  
profile: 18.6

Recycling & Resource Recovery

Metric tons (kt), 
Percentage (%)

Recycling & Resource Recovery

Percentage (%)

Recycling & Resource Recovery

Metric tons (kt)

1)  –
2)  –
3)  –

1)  69%
2)  0%

1)  46.4
2)  –
3)  –

1)  –
2)  –
3)  –

1)  72%
2)  0%

1)  48.2
2)  –
3)  –

EM-CM-110a.1

EM-CM-110a.2

EM-CM-000.A

IF-WM-420a.1

IF-WM-420a.2

IF-WM-420a.3

Data security

Data security

N/A

See details of the cyber security risk within 
‘Principal Risks’ section on page 72

CG-MR-230a.1

Number, Percentage 
(%)

1)  1
2)  100%

Labour Practices

GBP

Workforce Diversity & Inclusion

GBP

3)  –

–

–

1)  –
2)  0%

3)  –

–

–

CG-MR-230a.2

CG-MR-310a.3

CG-MR-330a.2

Eurocell plc  Annual Report and Accounts 2022

45

Strategic ReportCorporate GovernanceFinancial StatementsRESPONSIBLE BUSINESS CONTINUED

TASK FORCE ON CLIMATE-RELATED 
FINANCIAL DISCLOSURES

Tackling climate change is embedded 
in our sustainability strategy

We recognise the importance and value of the recommendations 
from the Financial Stability Task Force on Climate-related Financial 
Disclosures (‘TCFD’) and are committed to open and transparent 
disclosures. The information set out on this, and the following page, 
aims to provide key climate-related information and cross-references 
to where additional information can be found. In this context, we 
have considered our ‘comply or explain’ obligation under the UK’s 
Financial Conduct Authority’s Listing Rules and confirm that we have 
made disclosures consistent with the TCFD Recommendations and 
Recommended Disclosures in the Annual Report save for Scope 3 
greenhouse gas emissions. We currently disclose partial Scope 3 
emissions, where this information is available. This is a complex and 
evolving area and therefore, looking forward, we will be working to 
further disclose these emissions, where possible.

Tackling climate change is embedded in our sustainability strategy, 
primarily through our objectives related to the circular economy 
(increasing recycling and reducing waste) and energy and emissions 
management (reducing emissions and increasing our use of renewable 
electricity). The table on pages 42 and 43 references these targets and 
other sections of our report where you can find further information on 
our approach to addressing climate change through improving our 
sustainability.

Governance
The Board reviews principal risks, including those concerning 
climate change and associated regulatory responses. The Board’s 
engagement has been important in shaping our sustainability strategy, 
carbon reduction plans and other environmental targets. Towards the 
end of 2022, the Group’s Social Values and Environmental, Social 
and Governance (‘ESG’) Committee was formed to ensure these 
matters are considered properly by the Board, further strengthening 
governance in this area.

The purpose of the committee is to provide formal and transparent 
oversight of the Group’s ESG programme. This includes sustainability, 
employee welfare and responsible business practices, as well as 
our contribution to the societies we operate in. The committee also 
monitors progress against our ESG KPIs. It includes two independent 
Non-executive Directors: Alison Littley (Chair) and Iraj Amiri, as well 
as the Group’s Sustainability Manager (Simon Drury) and Human 
Resources Director (Bruce Stephen).

Looking forward, the Board will support management in establishing 
a pathway to carbon neutrality and thereafter on to net zero.

Metrics and targets
We have published our progress against these targets for the second 
year, comparing the results against both 2021 and the 2020 base. We 
have generally made good progress against these targets, as set out on 
pages 42 and 43 and throughout this Responsible Business section. 

In terms of climate change, the most important metrics for Eurocell are 
increasing our recycling operation and reducing our emissions. 

46

Eurocell plc  Annual Report and Accounts 2022

Our recycling operation is described on pages 48 to 51. In 2022, we 
estimate that our recycling operation saved approximately 47k tonnes 
of carbon compared to the use of virgin PVC.

Our emissions are also reported in the Greenhouse Gas Emissions 
and Energy Use section on pages 42 and 43. Using a location-based 
methodology (which does not consider the electricity supply contracts 
we purchased, but instead uses a national carbon emissions factor 
for electricity), total emissions increased by 4% in 2022 compared to 
2021, reflecting an increased return to office- and site-based working. 
It is also important to recognise that we have reduced our total 
emissions by 28% since 2016. 

Using a market-based reporting approach, which recognises that 
100% of the electricity we purchased in 2022 was renewable, our 
2022 emissions are less than half of those reported under the location-
based methodology.

Risk management
Climate change and associated regulatory response risks are included 
as part of our overall risk management framework. Further information 
in relation to our assessment of climate-related risks and opportunities 
is set out below.

Transition and physical risks and opportunities
Transition risk: reputation and investor preference 
If we do not deliver on our environmental targets and set out a 
credible pathway to carbon neutrality and net zero in due course, then 
investors and lenders may show a preference to allocate capital to 
businesses with smaller climate impacts and/or better defined paths 
of improvement. 

Our response
Improving sustainability, primarily through increasing recycling and 
reducing emissions, is at the heart of business and a clear strategic 
priority. We have appropriate governance and KPIs in place to ensure 
delivery of our objectives. We continue to engage with our investors 
and lenders and are confident our strategy is well understood.

Transition risk: government action
Governments may implement taxes or charges which penalise 
businesses that do not reduce carbon, potentially increasing the input 
cost of energy, freight, and raw materials.

Our response
Our own commitments to carbon and emissions reduction will ensure 
that we are part of the solution. In addition, the PVC sector is driving 
a strong sustainability agenda, and we engage positively with our 
suppliers and industry bodies to support their carbon reduction and 
waste elimination initiatives. See page 54 for some examples of work 
in progress in the PVC sector. 

Transition risk: regulatory changes
Governments may implement stricter regulation, which could render 
elements of our product portfolio non-compliant. 

Our response
As active members of trade associations, we influence directional 
change in areas such as building and product regulations and improve 
industry guidance. We are committed to investing in innovation 
to support breakthroughs in sustainable living and ensuring that 
emissions reduction is a core consideration in our product and 
solution designs. 

Physical risk: disruption to our assets and operations 
Changing weather patterns, linked to climate change, may directly 
damage our production facilities, or disrupt our supply chain. 

Our response
All our production facilities are UK-based and are not located in areas 
exposed to direct risks of extreme weather. We engage with our 
supply chain and maintain alternative sources and sufficient inventory 
to avoid the impact of short-term disruption.

Transition opportunities 
We are the leading UK-based recycler of PVC windows. Our rigid 
profiles contain significantly higher recycled material content than 
any of our UK competitors. In addition, our rigid profiles are designed 
for enhanced thermal efficiency and deliver better U-values and 
low thermal conductivity relative to alternatives such as wood and 
aluminium. We believe building regulations, such as the Future Homes 
Standard, are also beneficial to our skill set. We have an opportunity 
to leverage energy saving and other benefits of our products 
and solutions with our existing customer base, consumers, and 
other stakeholders.

Looking further to the future, our largest PVC resin supplier has 
launched the world’s first commercially produced bio-attributed PVC 
(Biovyn), which is made using renewable feedstock derived via wood-
based residue from sustainable forestry. Products such as this provide 
the potential to support our longer-term transition to carbon neutrality 
and net zero. Further information is included in Responsible PVC 
Sector on page 54.

Scenario analysis
We have made initial use of qualitative scenario analysis to assess our 
risks and opportunities and have considered 2oC and a 4oC scenario 
to provide a broad view of outcomes.

We have considered a 2oC global warming scenario to assess our 
risks and opportunities. Under a 2°C scenario, risks relate primarily 
to the transition to a net zero world, the regulatory response, and 
the changing political, consumer and investor expectations. Our 
assessment is that the impact of a rise in global temperatures of less 
than 2°C on the Group’s cash flows would be broadly neutral, on the 
basis that any negative impact of the transition to a low-carbon society 
would be offset by both the increased recycling of PVC windows and 
Government legislation to reduce emissions through the replacement 
of old windows with newer windows with better thermal qualities (such 
as the Future Homes Standard), both long term drivers of growth 
for the business. We continue to replace and upgrade our fleet of 
extruders and vehicles as part of our normal maintenance capex cycle, 
and therefore do not anticipate any risk of asset obsolescence or 
significant additional costs in this scenario. 

We have not modelled the impact of a 4oC global warming scenario 
due to the lack of available data. We will develop our modelling over 
the coming years as data becomes available.

Reporting requirement

Reporting recommendation

Section and reference

Governance

•  Describe the Board’s oversight of climate-related risks and 

•  Risk management and principal risks, 

opportunities

see page 70

•  Describe management’s role in assessing and managing climate-

•  TCFD, see page 46

related risks and opportunities

Strategy

•  Describe the climate-related risks and opportunities the 
organisation has identified over the short and longer term

•  Minimising our environmental impact, 

see page 48

•  Describe the impact of climate-related risks and opportunities on 

•  Looking to a sustainable future, see above

the organisation’s business, strategy and financial planning

•  TCFD, see page 46

•  Describe the resilience of the organisation, taking into 

consideration different future climate scenarios

Metrics

•  Disclose the metrics used by the organisation to assess climate-

•  Sustainability strategy, KPIs and targets, 

related risks and opportunities

see pages 42 and 43

•  Disclose Scope 1 and 2 and, if appropriate, Scope 3 emissions

•  Greenhouse gas emissions and energy 

•  Describe the targets used by the organisation to manage climate-
related risks and opportunities and performance against targets

use, see pages 52 and 53

Risk

•  Describe the organisation’s processes for identifying, assessing, 

•  Risk management and principal risks,  

and managing climate-related risks

•  Describe how processes for identifying, assessing, and managing 
climate-related risks are integrated into the organisation’s overall 
risk management

see page 70

•  TCFD, see page 46

Eurocell plc  Annual Report and Accounts 2022

47

Strategic ReportCorporate GovernanceFinancial StatementsRESPONSIBLE BUSINESS CONTINUED

MINIMISING OUR  
ENVIRONMENTAL IMPACT

Recycling Operations
Recycling sits at the very heart of our operations, and we are proud to be the 
leading UK-based recycler of PVC windows.

Why we recycle
Our recycling operation will always be at the heart of our sustainability 
strategy. Expanding recycling improves product and business 
sustainability, with less plastic going to landfill. The principal benefits 
fall into three categories:

Carbon savings
An independent study by the University of Manchester found that 
displacing 1 tonne of virgin PVC with 1 tonne of recycled window PVC 
results in a reduction of approximately 1.7 tonnes of CO2 emissions. 
This calculation compares the full life cycle carbon emissions 
associated with the production of virgin PVC with emissions from the 
window recycling process. As a result, our recycling operation saves 
substantial amounts of carbon compared to the use of virgin PVC.

Commercial
We can leverage the sustainability aspects of our recycling operation 
with our customer base, consumers, and other stakeholders. 
Closed-loop recycling (where windows being replaced are recycled 
into the new product) is attractive to decision makers such as local 
authorities and architects, which helps us develop tight specifications 
for our products.

Economic
Recycling also increases our profits, because the cost of recycled 
compound is typically lower through the cycle than the price of virgin 
material, and it reduces our exposure to volatile commodity prices. 
This is particularly important at the moment, with prices remaining 
high and significant uncertainty in the market.

What we do
Our recycling process essentially turns old window profiles into new 
window profiles. We recycle both customer factory offcuts (post-
industrial waste) and old windows that have been replaced with new 
(post-consumer waste) to produce recycled material in the form of 
pellets, micronised and granulate material which are then used to 
generate brand new extruded products.

We operate an advanced co-extrusion process, which delivers 
recycled material to the profile core. External surfaces are protected 
using virgin PVC compound, providing a high-quality, resilient finish. 
The recycling process actually enhances product stability and can be 
repeated around ten times, giving the product an effective lifetime of 
approximately 100 years.

Our co-extruded profiles are designed to deliver enhanced thermal 
efficiency, with better U-values than wood or aluminium alternatives 
and low thermal conductivity.

We have two recycling plants, located in Ilkeston (Eurocell Recycle 
Midlands) and Selby (Eurocell Recycle North). Both sites operate 
under Integrated Pollution Prevention and Control (‘IPPC’) permit 
conditions, and both successfully retained their permitted status. The 
environmental management systems and manuals forming the basis 
of our ISO 14001 accreditations continue to evolve, with particular 
progress being made at Eurocell Recycle North. All accreditations 
were successfully maintained in 2022.

How much we invest
Between 2016 and 2022, we invested c.£12 million to expand 
capacity at our two recycling plants to become the leading UK-
based recycler of PVC windows, along with the associated 
economic benefits. 

How much we recycle
During the year, our two sites recycled 37.9k tonnes (equivalent to 
more than three million window frames) of post-consumer waste, 
which would have otherwise been sent to landfill, and 8.5k tonnes of 
post-industrial waste. Total waste collected of 46.4k tonnes represents 
a small reduction from 2021 (48.2k tonnes), reflecting slightly lower 
primary extrusion production volumes.

Together the two sites used this waste to produce 27.4k tonnes of 
recycled material (2021: 28.5k tonnes), at a similar percentage yield 
to 2021. It should be noted that very little of the resulting by-product 
goes to landfill, with a significant proportion representing scrap metal, 
which is sold. 

OUR WELL-DEVELOPED 
CHANNELS FOR RECOVERY 
AND RECYCLING ALLOW 
OLD FRAMES TO BE RECYCLED 
AND REPROCESSED INTO 
NEW PRODUCTS UP TO 
TEN TIMES WITHOUT 
ANY LOSS OF QUALITY.”

48

Eurocell plc  Annual Report and Accounts 2022

RECYCLED

46.4K

TONNES IN 2022      

Of the recycled material produced, 16.7k tonnes (generated 
predominately from post-consumer waste) was used alongside virgin 
resin in the manufacture of many of our PVC rigid profiles, representing 
29% of total raw material consumption, up from 27% in 2021.

We estimate that, in total, our recycling operation saved approximately 
47k tonnes of carbon in 2022 (2021: 48k tonnes), also compared 
to the use of virgin PVC, and prevented the equivalent of over three 
million window frames from landfill.

The remaining 10.7k tonnes of recycled material produced is used 
either in products which are manufactured from 100% recycled 
material, including thermal inserts and cavity closer systems (which 
are almost exclusively derived from post-industrial waste), or sold to a 
range of trade extruders. 

Our 2022 performance is in line with our target to increase the 
percentage of recycled material used in production by at least 1% per 
annum. A reduction in the amount of carbon saved reflects slightly 
lower production volumes in 2022.

In addition, in terms of economic benefits, in 2022 our recycling 
operation drove a substantial cost saving compared to the use of 
virgin PVC compound, reflecting higher prices for virgin compound. 

STRONG ON  
SUSTAINABILITY
LESS IS MORE

29%

71%

We use a significant proportion 
of recycled plastic in our window 
profile and doors

RECYCLED
Proportion of recycled 
plastic consumption

VIRGIN
Proportion of virgin 
compound consumption

Eurocell plc  Annual Report and Accounts 2022

49

Financial StatementsCorporate GovernanceStrategic Reportk tonnes20222021vs 2021ChangeChange %Inputs – waste recycledPost-consumer37.940.5(2.6)(6)%Post-industrial8.57.70.810%46.448.2(1.8)(4)%Output – recycled material produced27.428.5(1.1)(4)%Yield %59%59%-%UsagePrimary extrusion16.716.8(0.1)(1)%Products made from 100% recycled material6.17.3(1.2)(16)%Sales to trade extruders4.14.3(0.2)(5)%26.928.4(1.5)(5)%Primary extrusion usage as % of total consumption29%27%2%RESPONSIBLE BUSINESS CONTINUED

HOW WE RECYCLE

Our 9-step process to create new feedstock from end-of-life materials

02
SHREDDING
Waste is shredded into 
processable pieces.

04
GRANULATION
The waste is granulated 
into uniform size. At this 
stage rubber gaskets are 
still present.

01

03

05

WASTE  
COLLECTION
Waste is taken  
from three sources:
•  Post-consumer windows.

•  Fabricator off-cuts.

•  Bar length.

SEPARATION
Using magnetic processes, 
metals are separated from  
the rest of the waste and 
recycled separately.

COLOUR 
SORTING
An advanced process  
utilising high speed cameras, 
ultra-violet light and jets of  
air filters out the granules  
of rubber leaving only clean, 
colour sorted PVC-U. 

9

Manufactured product ranges 
from recycled PVC-U

c.200

recycling jobs provided  
to people in the local area

50

Eurocell plc  Annual Report and Accounts 2022

06
WASHING
Using a series of water 
tanks, contaminants  
are ‘floated’ out, using a 
closed-loop water system.

08
BULK  
TRANSPORTATION
A proportion of the recycled 
material is used onsite, whilst 
the rest is transported in tankers 
to our main extrusion facility, 
minimising our carbon footprint.

07

09

PELLETISATION/  
PULVERISATION
The PVC-U granules are 
processed into finished 
material ready for extrusion.

EXTRUDE 
FINISHED  
PRODUCTS
The loop is closed as we 
manufacture the PVC-U into 
new products, frequently 
to higher specification than 
those being recycled. Such 
‘upcycling’ is key to being 
a sustainable part of the 
Circular Economy.

>3 million 

end-of-first-life frames  
recycled in 2022

136%

increase in recycled material 
produced since 2016

c.70k

windows recycled per week, 
on average, during 2022

BENEFITS OF  
EUROCELL RECYCLING

Sustainability
The use of recycled material enhances product  
stability and lowers the carbon footprint of our 
manufactured products.

Reducing waste to landfill
By recycling old windows (‘post-consumer’)  
we reduce the amount of waste sent to landfill. 

Protecting our margin
The use of recycled material in the manufacture of 
PVC-U rigid products provides a substantial saving 
in cost compared to virgin compound. We also aim 
to increase our use of recycled material in order to 
maintain gross margin as our sales grow.

Mitigating pricing pressures
Increasing the use of recycled material in our 
manufactured products helps to mitigate raw 
material price increases and to reduce our 
exposure to volatile commodity prices. 

Eurocell plc  Annual Report and Accounts 2022

51

Financial StatementsCorporate GovernanceStrategic Report 
RESPONSIBLE BUSINESS CONTINUED

MINIMISING OUR  
ENVIRONMENTAL IMPACT
CONTINUED

Accreditation
FTSE Green Economy Mark
During 2021, we were very pleased to receive the London Stock 
Exchange’s Green Economy Mark, which is awarded to companies 
that derive more than 50% of revenues from environmental solutions 
and reflects contributions to the global green economy. In 2022 we 
have retained this accreditation. 

•  Our general environmental objectives are set in alignment with 

legislation and are continually reviewed to ensure they are being 
met. Our environmental policies apply to all our operations, and 
we make sure sufficient resources are made available to ensure 
that they are implemented. We strive to continually improve our 
environmental performance and review our policies regularly in the 
light of planned future activities.

The LSE recognised that our PVC profiles can be recycled up to ten 
times and have a life span of around 100 years which, along with the 
fact that we operate recycling plants and use recycled material in our 
products, contributes to the transition to a sustainable, low carbon 
economy.

Our footprint
Since 2016, we have reduced total emissions by c.28%, along with 
a steady downward trend in emissions intensity. Consumption has 
dropped through energy efficiency programmes, whilst revenues have 
generally been increasing (source: Eurocell Greenhouse Gas Report, 
Inenco Group, February 2022).

Recognition
We have been proud winners of:
•  the Future Manufacturing Awards – Sustainability 2018.

•  the MRW National Recycling Awards – Manufacturer of the 

Year 2018.

•  the National Fenestration Awards 2020 – Recycling Company 

of the Year.

We are committed to protecting and minimising our impact on the 
environment. Our policy is as follows: 
•  We recognise that our operations result in emissions and waste 
and we are committed to control, recover, and reuse PVC waste 
wherever possible. We operate in compliance with all relevant 
environmental legislation, and strive to use pollution prevention 
and environmental best practice in all that we do. The Company 
experienced no reportable environmental incidents during 2022.

•  We promote the efficient use of all materials and resources 

throughout our facilities, particularly non-renewable resources, and 
continue our development of sustainably sourced products using 
recycled materials wherever possible.

•  Environmental concerns and impacts are a consideration in all 
our decision making and activities. We promote environmental 
awareness amongst our employees and encourage them to 
work in an environmentally responsible manner. This is achieved 
through training and education, informing our employees about 
environmental issues that may affect their work.

•  Emergency response procedures are maintained where required 
by legislation or where significant health, safety or environmental 
hazards exist.

As described on pages 42 and 43, we have also published our 
sustainability KPIs and targets. These include our environmental 
targets, which cover both the circular economy as well as emissions 
and energy management, where the central theme is reducing the 
carbon footprint of the business and our products. Further details of 
our performance against these environmental targets is included in the 
following sections.

Greenhouse gas emissions and energy use
We report our greenhouse gas (‘GHG’) emissions and energy use 
as part of our Strategic Report and our reporting period is 1 October 
2021 to 30 September 2022, with comparatives for the corresponding 
period in the previous year. Reliable reporting of GHG emissions and 
energy use on a calendar year basis is not possible due to difficulties 
in collating actual data for the final months of the year due to timing 
lags on supplier invoicing. All our emissions and energy use relate to 
UK operations apart from negligible amounts which relate to our two 
branches in the Republic of Ireland.

Our target is to deliver a 5% reduction in both the energy use intensity 
ratio and emissions intensity ratio by 2025, compared to the 2020 
baseline. Thereafter, these targets will be re-based to ensure they 
are aligned to our ongoing long-term emissions reduction objectives, 
which we expect to develop over time. 

GHG emissions for the Group for the period ending 30 September 
2022 in tonnes of carbon dioxide equivalent (tCO2e), using location-
based reporting are as follows. Note that location-based reporting 
does not consider the electricity supply contracts we purchased, but 
instead uses a national carbon emissions factor for electricity (see also 
market-based reporting analysis within Electricity consumption below).

Source

Fuel combustion (stationary)

2022

820

20211

Change 
vs 2021

337

143%

Fuel combustion (mobile)

6,603

5,734

15%

Refrigerant gases 

Purchased electricity

Total

33

42

(21)%

11,537

12,214

18,993 18,327

(6)%

4%

1  2021 numbers have been restated to take into account increased data availability.

For 2022, we reported sales growth of 12% and a slight reduction in 
production volumes. A small increase in total emissions for the year of 
4% reflects an increased return to office/site working practices, with 
much of the 2021 comparative reflecting remote working.

52

Eurocell plc  Annual Report and Accounts 2022

GHG emissions for the Group for the period ending 30 September 
2022 in tonnes of carbon dioxide equivalent (tCO2e), by scope and 
source, are as follows:

Source

Scope 1

Scope 2

Scope 31

Fuel combustion (stationary)

Fuel combustion (mobile)

Refrigerant gases 

Purchased electricity

820

6,244

33

–

–

–

– 10,570

967

11,537

Total

820

–

359

6,603

–

33

Total

7,097 10,570

1,326 18,993

1  See below for details of Scope 3 emissions included in this analysis.

Scope 1 emissions are direct emissions from fuel combusted in 
our own facilities and vehicles and Scope 2 emissions are indirect 
emissions from the generation of electricity or heating that we 
purchase for use in our business. These emissions have been reliably 
measured and independently verified. 

Scope 3 emissions are usually defined as emissions from all other 
activities in the supply chain as well as the positive impact of using our 
products. The Scope 3 emissions included in the table above include 
only those associated with electricity distribution and transmission 
losses, along with business travel in private vehicles. We are working 
with key suppliers to determine the extent to which we will be able to 
report all our Scope 3 emissions in the future.

The emissions intensity ratio was as follows:

tCO2e

Total emissions

Emissions intensity1

2022

20212

18,993 18,327

49

53

Change 
vs 2021

4%

(8)%

1  Expressed in tCO2e per £m revenue.
2   2021 numbers have been restated to take into account increased data availability.

The emissions intensity ratio was 49 tCO2e per £m revenue in 2022, 
resulting in an 8% year-on-year reduction when compared to 2021, in line 
with our target. This ratio is driven by increases in revenue of 48% since 
the base year, compared to an increase in emissions of 5%. 

Energy use for the Group for the period ending 30 September 2022 in 
MWh is as follows:

Source

Natural gas

Electricity

Diesel

Petrol

LPG

Gas oil

Total consumption (kWh)

Total Group sales (£m)

Intensity: (kWh per £m)

2022

4,494

54,662

19,358

1,116

4,536

2,724

86,890

384.1

226

20211

Change 
vs 2021

1,839

144%

52,846

17,565

3%

10%

471

137%

4,631

1,839

79,191

343.1

231

(2)%

48%

10%

12%

(2)%

1  2021 numbers have been restated to take into account increased data availability.

The 2022 energy use intensity ratio was £226 MWh/£m sales (2021: 
£231 MWh/£m sales) representing a 2% year-on-year reduction, and 
a 15% reduction from the 2020 base year. We continue to improve 

the energy efficiency of our own plant and machinery (new extrusion 
lines are significantly more efficient than our legacy fleet), however, 
we have seen an increase in total energy consumed of 26% since the 
base year, as a direct result of producing more, offset by an increase in 
revenue of 48%. 

This information was collected, calculated, and reported in line with the 
methodology set out in the UK Government’s Environmental Reporting 
Guidelines, 2019 (PB 13944). Emissions have been calculated using 
the 2022 conversion factors provided by the Department for Business, 
Energy & Industrial Strategy.

Electricity consumption (61% of 2022 energy use)
We continue to encourage behavioural changes to reduce 
consumption levels, to be less wasteful and drive operational 
efficiencies, including reducing idle time and optimising temperatures 
on extrusion lines and chillers. In addition, during the year, we have 
also reviewed machine start-ups, standby and shut-down processes, 
the usage of compressed air and the Company’s lighting policy, all of 
which have had a positive impact on our electricity usage.

In addition, our previously published target was to increase the use of 
renewable energy by 50% by 2025, compared to the 2020 baseline. 
However, following a decision taken to significantly increase renewable 
energy purchases, renewable energy use increased to 78% in 2021 
and 100% in 2022, compared to 19% in 2020. We have therefore 
revised our long-term target to be more than 90% renewable by 2025.

Note that following a market-based methodology, our emissions 
from electricity in 2022 were 983 tCO2e (compared to 11,537 tCO2e 
reported for the same period under the location-based approach in the 
table above). 

Waste management
During 2022, we continued our work towards a ‘zero to landfill’ 
aspiration. Our current target is to deliver year-on-year increases in the 
level of our waste which is recycled. In 2022, 82% of our waste was 
recycled, compared to 82% in 2021.

We are developing our production material flows, particularly through 
the recycling operation, to close resource loops, improve in-house 
waste recovery and reduce material sent to landfill i.e. essentially 
engineering in recycling and designing out waste. The chart illustrates 
that substantially all scrap material generated in our extrusion process 
is recycled. Finding new applications for waste products from the 
recycling operation which were previously landfilled is also a priority.

We have strategies in place to increase the amount of post-consumer 
and post-industrial waste we collect and improve the performance of 
our recycling plants. For example, at our recycling sites, a number of 
equipment trials and plant modifications are being conducted, with 
the aim of improving operational efficiency and product yield. We are 
increasingly using quality management approaches to develop more 
effective process control, allowing greater focus on critical process 
points whereby quality and yield can be maximised. This leads to 
cleaner waste streams, with greater potential for sale and/or reuse.

In addition, trials have commenced at third-party sites which act as 
a collection/delivery hub for old windows which have been replaced 
(post-consumer waste). At these hubs, the post-consumer waste is 
separated and collected for our recycling operations which:
•  provides our customers with a simple, easily-accessible and 

cheaper disposal route for post-consumer waste, thus increasing 
recycling volumes; and 

• 

increases our recycling yields, due to less unwanted material, thus 
contributing to our target of ‘zero to landfill’.

Eurocell plc  Annual Report and Accounts 2022

53

Strategic ReportCorporate GovernanceFinancial StatementsRESPONSIBLE BUSINESS CONTINUED

MINIMISING OUR  
ENVIRONMENTAL IMPACT
CONTINUED

Production Material Flows

Waste collection

Recycled 
material 
collected 
46kt

Third party processing and landfill (9kt)

3rd party recycling and recovery (10kt)

Pellet sales and 100% recycled products (12kt)

Use in 
primary 
extrusion 
17kt 
(29%)

Virgin 
input
materials
41kt
(71%)

Total 
infeed
stock 58kt
(100%)

s
t
c
u
d
o
r
p
r
u
o
f
o
e
s
u
y
t
r
a
p
-
d
r
i
h
T

Waste windows 
collected  
(post-consumer)
38kt

Fabricator off-cuts 
collected 
(post-industrial) 
8kt

Volumes are FY 2022

Extrusion
profile
production
54kt

In-house 
production
waste
4kt

In-house recovery c.4kt

Green arrow – closed-loop recycling

Grey to black bars – material use, 
reflecting reducing level

Amber arrows – material losses  
to landfill or third-party

Plastic packaging
Our procurement team has been working with packaging suppliers 
to identify, trial and introduce new types of plastic packaging. The aim 
is to reduce overall plastic content, while increasing the proportion of 
recycled plastic within the packaging. This will yield both environmental 
benefits and minimise the impacts of the new plastic packaging tax, 
which came into effect in April 2022.

Pollution prevention
We have continued to make our vehicle fleet more environmentally 
friendly, as the choice of full electric and hybrid electric options 
continues to grow.

Lower benefit-in-kind values, free-to-use charging points at our main 
sites, and support with installation of home charging points, all provide 
natural incentives for company drivers to take up these options.

Furthermore, investigations continue into non-diesel options for our 
light commercial fleet, and discussions have commenced with our 
third-party logistics provider to examine ways in which we can work 
together to reduce the environmental impact of the logistics and 
distribution operation.

Responsible PVC sector
There are a number of major initiatives in progress across the PVC 
industry to address sustainability challenges, right through the 
value chain.

54

Eurocell plc  Annual Report and Accounts 2022

Supply chain – Inovyn
Inovyn is Europe’s leading chlorovinyls producer and the largest 
supplier of PVC resin to UK window profile system houses, 
including Eurocell.

Inovyn is an industry leader on sustainability, focused on development 
in four areas: responsible production, carbon neutrality, circularity and 
value to society. 

In following this path, Inovyn was the first European chemical company 
to launch Environmental Product Declarations (‘EPDs’) covering a PVC 
product range. In this respect, their products are assessed against 
parameters such as: extraction and refining of raw materials; energy 
production and supply; and resource inputs and emissions. In doing 
this work, Inovyn has demonstrated that its carbon footprint for PVC is 
lower than the industry average.

Looking further to the future, Inovyn has launched the world’s first 
commercially produced bio-attributed PVC (Biovyn). This product is 
made using renewable feedstock derived via wood-based residue 
from sustainable forestry, which importantly does not compete 
with the food chain. Biovyn’s supply chain has been independently 
certified by the Roundtable on Sustainable Biomaterials to deliver a 
90% greenhouse gas saving compared to conventional PVC. Further, 
Inovyn believe that products made using Biovyn can be recycled in the 
same way as traditional PVC profiles.

Products such as this provide the potential to support Eurocell’s 
longer-term transition to carbon neutrality and net zero. We intend to 
begin trials using small quantities of Biovyn in our primary extrusion 
processes in 2023.

Supply chain – industry initiatives
We are also proud to support a number of other initiatives in the 
PVC industry.

VinylPlus 2030 is a ten-year commitment from the European PVC 
industry to sustainable development, using a long-term framework 
to drive the transition to circularity, advance the PVC value chain 
towards carbon neutrality and minimise the environmental footprint 
of PVC production.

Recovinyl is a series of initiatives to encourage and develop PVC 
recycling in Europe.

The British Plastics Federation (‘BPF’) promotes the versatility and 
sustainability benefits of plastics, with programmes that seek to 
differentiate between short-life, single-use plastics, and those with 
more circular life cycles. The BPF leads a range of initiatives to reduce 
energy, increase recycling and prevent litter. 

For example, BPF energy is a voluntary agreement setting out targets 
to increase energy efficiency and reduce CO2 emissions. Operation 
Clean Sweep is an initiative to reduce plastic pellet loss to the 
environment, with the aim of ensuring that the plastic pellets, flakes 
and powders that pass through UK manufacturing facilities do not end 
up in our rivers or seas.

 
 
 
 
Eurocell plc  Annual Report and Accounts 2022

55

Financial StatementsCorporate GovernanceStrategic ReportRESPONSIBLE BUSINESS CONTINUED

VALUING
OUR PEOPLE

Our people remain at the heart of 
our success. We strongly believe 
that engaging all employees and 
galvanising their efforts in line 
with the Company’s Vision and 
Values will set us on a successful 
path to achieving all our business 
objectives.

56

Eurocell plc  Annual Report and Accounts 2022

Health and safety
We are committed to conduct our business in a responsible manner, 
ensuring the health, safety and welfare of our employees, visitors 
and contractors who undertake work on our behalf. We believe that 
effective health and safety management and continual improvement 
in performance is critical to our continued success. 

Our aim is to create a positive safety culture within our organisation, 
not just to ensure that employees at all levels fulfil their legal 
responsibilities, where effective health and safety management 
is a fundamental and integral part of our business.

During 2022 the number of RIDDOR incidents reduced by 18%, 
reflecting the fact that fewer more serious incidents were experienced 
in the year. Our RIDDOR record is below the industry average, 
although the Injury Frequency Rate and Lost Time Injury Rate both 
increased when compared to the previous year.

We have improved the reporting of near misses and unsafe acts and 
conditions, as part of a proactive approach to risk management, 
with the aim of reducing the likelihood of future workplace injuries. 
This improvement, when combined with the effective and timely 
implementation of corrective and preventive action, supports our 
positive safety culture and we are targeting an improvement in these 
KPIs in 2023.

KPI

Injury frequency rate1

Lost time injury frequency rate2

RIDDOR-reportable injuries

Near misses 

1  Injuries per 100,000 hours worked.
2  Lost time accidents per 100,000 hours worked.

2022

2021

4.8

1.0

23

102

3.7

0.8

28

29

During 2022, we introduced an escalation reporting process, whereby 
the relevant senior managers are notified of all lost time incidents and 
are required to attend root cause analysis meetings, to help ensure lost 
time incidents and other more serious incidents gain the attention they 
need to prevent recurrence. 

There were no site visits by the Health & Safety Executive during the 
year and only a small number of recommendations were forthcoming 
from insurance surveys and inspections, all of which have been 
appropriately addressed.

Certification to ISO 45001 was maintained for our main manufacturing 
sites in Alfreton, with a small number of minor non-conformances and 
opportunities for improvement identified. As part of our Safety, Health 
and Environment (SHE) strategy we aim to achieve certification to the 
standard across all Eurocell operational facilities by the end of 2025.

ONE  TEAMEXECUTEINCLUSIVECUSTOMERFIRSTINTEGRITYThroughout the year, we successfully implemented numerous initiatives 
and plans to improve Health and Safety including:
•  Appointment of a new Head of SHE, with over 40 years of industrial 
experience in senior SHE roles within large international companies.

•  Strengthening of the SHE leadership within the Building Plastics 
division, through the appointment of a new SHE lead and an 
additional SHE manager for the Southern region.

• 

Implementation of a QR Code system for recording safety 
inspections to improve and streamline record-keeping.

•  Review of workplace transport plans, at several sites, to improve 

pedestrian safety.

•  Upgrade of staff welfare facilities on several manufacturing sites, 
reflecting our continued commitment to colleague wellbeing.

•  Development of ‘Cardinal Rules’ (i.e. rules that, if violated, may 

result in serious threat to the life and health of our employees) to 
be communicated in 2023 and implemented through a training 
programme and integration into safe operating procedures.

• 

Introduction of visible leadership tours, where senior leaders tour 
a site and engage with employees to raise safety awareness and 
demonstrate safety leadership.

Resourcing and recruitment
Agile working practices continue to be applied by our Resourcing 
team with a firm emphasis on sourcing talent proactively, reducing 
reliance on temporary agency labour, and maximising internal talent 
development opportunities. As a result, we have continued to 
successfully attract, engage and recruit a large number of employees 
across all areas, despite ongoing challenges regarding candidate 
shortages across all sectors, significantly reducing time to hire and 
costs accordingly. We offer tailored recruitment solutions to meet each 
challenge and maximise every opportunity to select and engage the 
best available talent.

We continue to identify and engage new technologies to embed 
innovative, efficient and cost-effective resourcing and recruitment 
solutions to meet business needs. This includes new technologies 
such as digital hiring events and pay-per-click campaigns, while 
applying new technologies such as digital Right-to-Work checks, 
digital employment contracts and digital onboarding, in order to secure 
and onboard new employees efficiently. In addition, we continue 
to upskill our hiring manager population with recruitment training 
and support. 

Induction and retention
We have continued to drive several initiatives and actions, as part of 
an employee value proposition, to drive improved employee wellbeing, 
better pay and reward, successful recruitment and retention, and 
career development opportunities for our colleagues. Over time, we 
expect this strategy to drive year-on-year reductions in labour turnover, 
so that we both attract and retain the talent we need.

During the year, we held Branch Manager listening groups across 
our branch network that provided first-hand insight into ways to help 
improve induction and training within the branch teams which resulted 
in the creation of:
•  An improved ‘SharePoint’ site – internal website to help branch 

teams operate effectively.

• 

• 

• 

‘Network Essentials’ – induction workbook to help inform new 
colleagues.

‘Branch Rituals and Routines’ – operational processes to help 
colleagues meet and exceed standards.

‘The Big Red Product Book’ – product reference guide to all 
products available to customers.

Also, to support these initiatives, we have been focusing on the 
simplification of systems and processes, improvement of staff welfare 
areas, as well as pay and reward and training.

We know how important it is to ensure that we recruit and retain the 
right person for the right role and ensure that all new starters receive a 
supportive and comprehensive induction. This, in addition to training 
tools being available and utilised by the branch teams, will help to build 
confidence and connectivity within the business. 

Incentives and benefits
Every employee has access to a variety of benefits that will support 
them both inside and outside of work. Our total reward strategy 
ensures that all employees are eligible for a range of incentives that 
include a defined-contribution pension scheme, life insurance, Save 
as You Earn (‘Sharesave’) schemes, and access to a range of savings 
and special offers through our Eurxtras platform. 

Eurxtras was re-designed and relaunched in 2022 in order to make 
it a more comprehensive platform than just a savings portal – it now 
provides employees with information on health and wellbeing, a means 
of communicating to our colleagues and an opportunity for managers 
and employees to recognise others. 

New pay structures were launched in April 2022, following a 
detailed review of the levels of pay and reward in our branch-based, 
manufacturing and warehousing teams, and has resulted a continued 
reduction in labour turnover since. This initiative supported our 
continued commitment to our employees, to help drive retention 
and place us in the best position to attract the best people, with 
the right skills and knowledge into our business.

Eurocell plc  Annual Report and Accounts 2022

57

Strategic ReportCorporate GovernanceFinancial StatementsRESPONSIBLE BUSINESS CONTINUED

VALUING
OUR PEOPLE
CONTINUED

Wellbeing
We carried out another staff ‘Pulse’ survey in 2022, following its initial 
launch in 2021, to provide colleagues with the opportunity to tell us 
how they feel. 

Diversity and inclusivity
We recognise the benefits of encouraging diversity and inclusivity 
across the business and believe that this will contribute to our 
continued success.

In keeping with our commitment to equal opportunity and, irrespective 
of any disability, we treat all employees and job applicants equally, 
without bias or discrimination and our recruitment policy ensures that 
full and fair consideration is given to all applicants based purely on 
their aptitude. All appointments are made based on merit and are 
measured against specific objective criteria, including the skills and 
experience needed for the position.

We continue to promote flexible solutions tailored to, and supportive 
of, individual needs. Our internal processes support all employees who 
may require help and support, including employees who are disabled/
become disabled during their employment, to fulfil their day-to-day 
work activities through our occupational health provision. We provide 
specific support for specific groups and individuals throughout our 
business, including the provision of free English and maths tuition for 
non-English speakers, access to mental wellbeing support and a free 
employee assistance programme.

Whilst we operate in a historically male-dominated industry, we are 
very committed to increasing the participation of women throughout 
the Group. Our target is to deliver year on year increases in the 
proportion of female employees in the Group. This was achieved in 
2022, with female employees increasing to 15% (2021: 14%).

Following implementation of the new HR information system, we are 
hoping to be able to also report on ethnicity data from 2023 onwards. 
However, we acknowledge that our people have no legal obligation 
to provide this information and therefore this data may be limited to 
certain employees.

2022 Gender analysis* Male no.

%

75%

83%

Female 
no.

2

1

%

25%

17%

6

5

27

69%

12

31%

Total 
average 
no.

8

6

39

53

38

1,868

1,906

72%

85%

85%

15

329

344

28%

15% 2,197

15% 2,250

Directors

Executive 
Committee

Other senior 
management

Senior 
management

Other employees

Total

*  2022 excludes Security Hardware as the business was sold on 2 December 2022.  
  The comparative period includes Security Hardware.

KPI

Response rate

Employee satisfaction

2022

2021

Change

69% 60%

77%

68%

9%

9%

TELL US 
HOW YOU 
FEEL

Encouragingly, both the response rate and, more importantly, the 
Dear Colleague,
Employee satisfaction rate saw an overall increase and the results of 
Eurocell Pulse Survey 2022
the survey have been used to signpost our people strategy along with 
building action plans based on the detailed colleague feedback.

Please tell us what it’s like working here.

We’ve made some great progress because of the feedback you gave us 
last year and we want to continue to improve your work experience.

In addition, colleague focus groups with the designated Non-executive 
Director, Alison Littley, have now started to ensure workforce views 
It will only take 5 minutes and is completely anonymous so be honest.
are heard by the Board. These sessions have received a very 
positive response.

(CTA – visit xxxx to complete)

Many Thanks
Bruce Stephens
HR Director

We have continued to support hybrid and other flexible working 
practices where appropriate. The ability for some employees to work 
from home, coupled with some flexibility in working hour patterns, has 
provided the business with enhanced coverage through the working 
day and helped a large number of colleagues strike an improved work-
life balance.

SURVEY IS LIVE SUNDAY 19TH JUNE 2022 
UNTIL FRIDAY 8TH JULY 2022

In recognition of the economic pressures our employees may be 
experiencing, we are continuing to provide tips for staying resilient 
and healthy through our Eurxtras platform. This includes information 
about getting professional advice through the Employee Assistance 
Programme (‘EAP’), the Samaritans, Shout and Mind UK.

Furthermore, we have introduced an enhanced occupational 
health provision, which provides additional support to employees 
experiencing mental health issues, trauma and bereavement. We also 
plan to further improve our occupational health provision in 2023, with 
more targeted health surveillance, along with the introduction of a 
healthcare cash plan for all employees.

58

Eurocell plc  Annual Report and Accounts 2022

%

83%

86%

Female 
no.

1

1

%

17%

14%

5

6

26

70%

11

30%

2021 Gender analysis

Male no.

Directors

Executive 
Committee

Other senior 
management

Senior  
management

Other employees

Total

37

1,816

1,853

74%

87%

86%

13

277

290

26%

13% 2,093

14% 2,143

Leadership Development Programme

Total 
average 
no.

6

7

37

50

Leadership and Management Development

‘Lead’

Middle Manager ‘Develop’ Level 5

First Line/Team Leader ‘Grow’ Level 3

Aspiring Managers ‘Step Up’ Level 2

New Managers ‘Managers Induction’

Manager’s Toolkit ‘how to’  
resources and workshops

In 2021, we developed our first framework for Leadership and 
Management Development and during 2022 we have continued to 
bring to life various activities, resources and programmes to enable our 
people to develop critical leadership and management skills. These are 
described in the following paragraphs.

Manager’s Toolkit – for all managers across 
the business

In August 2022, our initial Leadership Development Programme 
within the Building Plastics division concluded, with nine colleagues 
successfully completing the programme. Of those nine colleagues, 
four have subsequently been promoted and the others are all involved 
in important cross-functional projects to support the business. The 
plan is to drive forwards with this programme into 2023 and beyond 
with further cohorts from across the business.

Regional Managers Development Programme
In September 2022, we also launched a Regional Operations 
Manager Development Programme. In collaboration with a third 
party training provider, we have created a bespoke programme to 
support the development of Regional Operations Managers in leading 
teams, supported with coaching sessions delivered by the divisional 
HR Business partners.

Originally called the People Toolkit, the Manager’s Toolkit has had a 
rebrand this year and continues to provide managers with a one-
stop-shop of information to help them complete everyday people 
management activities. The toolkit contains flowcharts of processes, 
forms and step by step self-help guides.

Additionally, this year, we have piloted half-day workshops to help 
managers make full use of the toolkit resources. The pilots have 
covered how to conduct investigations, managing underperformance 
and how to manage absence. We plan to run similar sessions in other 
management toolkit topics in 2023 and have a full programme of 
workshops from April onwards. 

Eurocell plc  Annual Report and Accounts 2022

59

Strategic ReportCorporate GovernanceFinancial StatementsRESPONSIBLE BUSINESS CONTINUED

VALUING
OUR PEOPLE
CONTINUED

Aspire2b Supply Chain Warehouse 
Operative Programme
One of our new bespoke in-house apprenticeship programmes is the 
Aspire2b Supply Chain Warehouse Operative Programme which 
commenced in September 2022. 

Aspire2b a qualified supply chain warehouse operative? 

The Aspire2b Eurocell development programme is for  
new and existing warehouse operatives who have a 
passion to meet customers’ expectations by providing a 
quality service that encourages repeat business.   

What it is: 

•  Structured job-relevant training to develop existing and new skills 

in a variety of warehouse activities. 
•  Personal and professional development. 
•  A qualification proving your high competence in using industry 

recognised systems.  

•  Time to train given within your existing work hours.  

It will enable you to: 

•  Enhance your current skills. 
•  Share best practice with your colleagues. 
•  Get noticed as someone who wants to progress and develop.  
•  Build yourself, build your team, build the business.  

What we require of you: 

•  Maths and English level 1 or equivalent and prepared to complete 

functional skills as part of the programme if required.  

•  Want to progress, willing to put in the effort and be stretched out 

of your comfort zone.  

•  Able to use a laptop for elearning and online portfolio systems.  

Apply now!  Speak with your line manager for more information and 
an application form or contact training@eurocell.co.uk.  

Gain internal recognition and a nationally 
recognised industry qualification. 

12 month programme  
+ individual work assignments 
+ end point assessment. 

Qualification on successful completion 
Level 2 Supply Chain Warehouse Operative. 

How the programme works

This level 2 programme is a collaboration between the warehouse 
management team, our in-house Learning and Development and our 
external apprenticeship provider. Running over 12 months, it is for 
existing warehouse operatives who have a passion to develop their 
careers with us. 

The programme provides structured, job-relevant training to develop 
existing and new skills in a variety of warehouse activities. Participants 
will also brush up their English and maths, and our first cohort of 
seven participants will gain level 2 qualifications, demonstrating their 
competence using industry recognised systems. 

We plan to run further cohorts in 2023 and to explore Aspire2b 
programmes for other business critical roles. 

Cyber security training
During 2022 we rolled out an extensive programme of mandatory 
cyber security training to all colleagues in a series of monthly short 
videos and quizzes covering a range of security threats and ways to 
mitigate the risks. 

Alongside the training, we continue to run simulations to test 
colleague’s responses to potential cyber-attack routes and, where 
appropriate, held follow-up sessions which covered an in-depth 
discussion about the risks, how to spot them, how to mitigate 
them and why this is so important to get right. Feedback has been 
overwhelmingly positive.

Learning and Development 
Apprenticeships

We continue to utilise the Apprenticeship Levy, with two new bespoke 
apprenticeship programmes commencing for the first time this year: 
‘Grow’ and ‘Aspire2b’. 

In addition, we had 32 individuals working through their 
apprenticeships in 2022, covering business relevant training 
ranging from finance, manufacturing and engineering, maintenance, 
procurement, learning and development and business administration. 
Combined with our bespoke programmes, we had a total of 69 live 
apprenticeships in the year, 68 of which are still with the business and 
14 of which have already been promoted.

Due to its success in helping to retain and engage our people, in 
addition to the positive impact on both the individuals themselves 
and the business, we anticipate further growth in the use of 
apprenticeships in 2023. 

‘Grow’ programme for first-line leaders/team leaders

Our new level 3 management development programme for team 
leaders commenced this year, with a total of 31 team leaders enrolled, 
primarily from the operations side of the business. 

The 12-month programme is built around the Chartered Management 
Institute (CMI) and Institute of Apprenticeships level 3 Standard, 
leading to recognised management qualifications that our people can 
feel proud to have achieved. 

The design and delivery is a collaboration between our external 
apprenticeship provider and our internal Learning and Development 
team, supported by line managers to reinforce and mentor throughout 
the learning. The programme aims are to foster confidence, 
consistency and competence in self, team and business leadership. 

60

Eurocell plc  Annual Report and Accounts 2022

 
 
 
 
 
 
  
 
 
 
 
 
 
WORKING RESPONSIBLY
WITH COMMUNITIES AND 
OTHER STAKEHOLDERS

Community and charity
Our manufacturing and recycling centres, warehouses and branches 
can have a significant impact on, and benefit from, the communities 
in which we operate. We believe it is important to support the 
communities local to our sites.

Harvest festival
Staff organised a collection of food and 
essentials for local people in need.

Alzheimer’s Society
Our valued customer, A&B Glass reached 
their 40th anniversary this year. In recognition 
for their strong support over the years, they 
asked that we make a donation to their 
charity of choice. We were very pleased to 
donate £20,000 to the Alzheimer’s Society 
in December. 

Local hospitals
Staff at our Alfreton Head Office, 
manufacturing and warehousing facilities 
donated Christmas presents to children 
spending the festive period in local 
Derbyshire hospitals. 

Cancer support
Staff at our Eurocell Recycle 
Midlands site organised a 
coffee morning and cake sale 
to raise money for Macmillan 
Cancer Support.

Local food banks
Several employees donated Asda 
vouchers, provided as a Christmas 
gift to all Eurocell employees, 
to Hope Nottingham, a charity 
which supports foodbanks around 
Nottingham to provide food parcels 
for those in need.

Muscular Dystrophy
Eurocell supported a charity golf day, 
organised by a former employee, to raise 
funds to help run a Midlands-based support 
centre for muscular dystrophy.

Children’s hospitals
Branch Sales Managers from the Skegness 
and Scunthorpe branches ran 31km in 
31 days to raise funds for Great Ormond 
Street Children’s Hospital.

Children’s sport
Eurocell sponsored Stanton Ilkeston U11s 
football team with new kit for the whole team.

Eurocell plc  Annual Report and Accounts 2022

61

Strategic ReportCorporate GovernanceFinancial StatementsRESPONSIBLE BUSINESS CONTINUED

WORKING RESPONSIBLY
WITH COMMUNITIES AND 
OTHER STAKEHOLDERS
CONTINUED

Customers
Customer services
We operate with a customer centric focus and therefore make 
customer service a priority and support our customers in a number 
of ways including:

Order processing
We have a dedicated team who process and check customer orders 
for accuracy to ensure they receive the right goods at the right time. 
We have recently successfully implemented automated ordering 
processes, which now accounts for c.67% of all orders received, 
and has significantly reduced the number of processing errors.

Issue resolution
When customers raise an issue, it is categorised in relation to the 
impact for the customer, with actions taken to resolve within agreed 
timeframes. As part of our issue investigation process, we conduct 
thorough root-cause analysis to determine how the issue arose, the 
underlying causes and how we can mitigate or eradicate the issues 
going forward.

Relationship management
All of our customers now have a dedicated Relationship Coordinator 
at Eurocell, who conducts regular reviews of our performance with our 
customers, providing a more proactive and personalised service.

Quality
In terms of quality, our focus has been on implementing key principles 
of quality management and measuring systems. These are captured 
in our customer-focused Quality Policy Statement and Commitment, 
which reflects the way we aspire to work at Eurocell.

Policy statement and commitment
At Eurocell we believe that achieving the highest standards of 
product and service quality is essential to our continuing success 
as a market leader.

Suppliers
Ethical and sustainable sourcing
We are committed to the continuous development of supplier 
relationships, that support our ethical, and sustainability expectations; 
working in partnership to deliver a responsible value chain. Eurocell 
is committed to building relationships with partners that support and 
evolve with us, as we form the basis of our commitment to responsible 
sourcing. To support this we have established supplier pre-
appointment checks to evaluate the environmental and humanitarian 
impact of our products and supplier base.

As part of our continuing commitment to legal compliance and 
protecting our environment we ensure that all relevant raw material 
suppliers are compliant with current regulatory and industrial 
standards. This includes compliance with the Registration, Evaluation, 
Authorisation and Restriction of Chemicals regulation (‘REACH’). We 
continually monitor supplier performance to ensure they meet our 
quality and environmental standards.

We are also committed to paying our suppliers on time in accordance 
with agreed terms of business. We have a loyal supplier base, of which 
a significant majority have been suppliers to Eurocell for many years. 
All supply and tender agreements include the following statement:

“The supplier advocates the principles of Corporate Social 
Responsibility and requires a serious approach to Sustainability 
(including Economic, Social and Environmental considerations) 
issues from its value chain and partners.”

In addition, all our suppliers are required to confirm their commitment 
to:
•  Protecting the environment as it relates to these activities at a 

global and local level.

•  Respect for fundamental human rights.

•  Enforce ethical and legal trading rules with regards to anti-bribery 

and corruption.

Our quality aim is simple: to totally satisfy our customers. Our vision for 
quality is to create an operation in which we get things right first time, 
every time. These commitments are critical to our continuing success 
and a key element of our corporate value of putting our customer first.

•  A system of internal and external reporting which matches 

espoused values.

•  A proactive approach to the innovation of sustainable practices 

and products.

We can only achieve our vision if every person in the company 
commits to playing an active role in improving the quality of our 
products and services; and to fulfilling their responsibilities.

We will continually work to improve our performance and ensure 
compliance with ISO9001 and the other quality standards to which 
we are accredited. We will operate clearly defined systems and 
procedures and will work closely with our customers to address 
concerns and resolve complaints. We will also provide the necessary 
instruction, training, guidance and commitment to ensure that all 
colleagues are able to play their part in continually raising Eurocell 
standards of product and service quality performance.

62

Eurocell plc  Annual Report and Accounts 2022

•  Recognition that all businesses have a responsibility to be a good 
neighbour and accept their active role within the communities 
in which they operate.

•  An ethical approach to managing and maintaining all purchasing 

activities.

Our Head of Procurement is tasked with overseeing and managing 
supplier relationships and a value chain that delivers shared value, in 
an ethical and sustainable manner. 

Modern slavery
We are absolutely committed to preventing slavery and human 
trafficking in our business activities, and to ensuring that our supply 
chains are free from these practices.

We prioritise the identification of modern slavery risks and will take 
action to prevent slavery and human trafficking in all our operations. 
We conduct an ongoing review of our suppliers to identify any potential 
risks and carry out further assessments and audits where these are 
deemed necessary and reserve the right to deselect any supplier 
found in breach of this law.

Our full Anti-Slavery and Human Trafficking Statement is published on 
our website at investors.eurocell.co.uk.

Government
Taxation
The Fair Tax Mark is an independent certification scheme, which 
recognises organisations that demonstrate they are paying the right 
amount of corporation tax in the right place, at the right time.

Since August 2019, we have been certified as an accredited Fair Tax 
Mark business, following successful assessments against the Fair Tax 
Mark criteria.

We recognise the responsibility we have to our stakeholders and 
communities to set the highest standards of corporate conduct and 
paying the right amount of tax in the right place is fundamental to this. 
The ability to measure ourselves against an independent benchmark, 
like the Fair Tax Mark, allows us to continually improve the quality of 
information that we provide to our investors, employees, suppliers 
and customers, and assists us in creating a fair and successful 
business environment.

Eurocell Plc

 2021-22

Eurocell plc  Annual Report and Accounts 2022

63

Strategic ReportCorporate GovernanceFinancial StatementsRESPONSIBLE BUSINESS CONTINUED

LOOKING TO A 
SUSTAINABLE FUTURE

Throughout this Responsible 
Business section, we have 
described the work currently 
in progress to achieve our 
objective of continually 
improving all aspects of the 
sustainability of the Group.

64

Eurocell plc  Annual Report and Accounts 2022

Carbon, energy and water efficiency
As described elsewhere in this Responsible Business section, reducing 
our carbon footprint and increasing our energy efficiency has many 
benefits, including cost reduction, and mitigates several business risks, 
including regulatory compliance.

Our existing published target for Scope 1 and 2 emissions is to reduce 
our greenhouse gas emissions intensity ratio by 5% per annum and 
our energy consumption intensity ratio by 5% per against the 2020 
base. We believe this is a challenging but realistic target up to 2025. 
Thereafter, we will aim to set science-based targets to ensure a clearly-
defined path to reduce emissions, so far as practicable, in line with the 
Paris Agreement and the UK Government’s aspirations, which are as 
follows (relative to a 2014 baseline): 
•  68% reduction by 2030.

•  78% reduction by 2035.

•  Net zero by 2050.

Along the way, we aspire to achieve carbon neutrality as part of the 
pathway to a 2035 target.

Our key initiatives designed to reduce Scope 1 and 2 emissions 
include:
•  On-going replacement of PVC extruder fleet with modern, more 

efficient plant and equipment.

•  Progressive conversion of mobile plant and company vehicles to 

electric power.

• 

Investment in on-site energy generation, with the addition of solar 
panels to the roof of our largest manufacturing sites.

•  Development of staff engagement plans, training, workshops 
and appointment of site champions, to drive reduced energy 
consumption at a local level.

•  Continuing to increase the proportion of renewable energy used.

We will continue to develop and refine these and other initiatives, to 
support the journey to carbon neutrality and net zero for Scope 1 and 
2 emissions. 

In order to provide more timely information on our carbon emissions 
and energy usage, in 2023 we plan to invest in enhanced metering 
and data analytics technology. 

In addition, we are working with suppliers and sector partners to 
better understand and improve Scope 3 emissions, including the 
potential for using increasing quantities of bio-attributed PVC resin in 
the production of our extruded profiles (see Responsible PVC sector 
on page 54).

We are also reviewing initiatives to improve our existing closed-loop 
water cooling systems.

Governance
We described on page 46 that in 2022, the Group’s Social Values and 
ESG Committee was formed to ensure these matters are considered 
properly by the Board, further strengthening governance in this area. 
The purpose of the committee is to provide formal and transparent 
oversight of the Group’s ESG programme. This includes sustainability, 
employee welfare and responsible business practices, as well as our 
contribution to the societies we operate in.

As set out earlier in this Responsible Business section, we continue to 
report our progress against our published ESG targets and KPIs on 
an annual basis and will now develop our reporting against the most 
appropriate SASB standards applicable to Eurocell. 

Leading UN Sustainable Development Goals 
for Eurocell

Waste minimisation and circularity
Our focus here is on further strengthening our materials recovery and 
process optimisation, driving leaner and more sustainable resource 
use over time. Similar to reducing our carbon footprint, this will also 
lead to lower costs and tighter regulatory compliance. We have now 
defined our targets as follows:
•  2% per annum increase of waste recycled (resulting in 88% by 

2025), then reducing to 1% per annum thereafter (resulting in 93% 
by 2030).

•  No more than 5% of waste to landfill by 2025 and 1% by 2030.

We also intend to develop a number of Environmental Product 
Declarations (‘EPDs’) to build our understanding of the environment 
lifecycle impacts of our key products, with the first two for major 
product lifecycle assessments to be completed in 2023.

Key to achieving these targets are:
•  A strong sustainable procurement strategy and supplier risk 

assessment, covering ethical sourcing of raw materials, traded 
goods and consumables.

•  Partnerships with the right waste services providers, to optimise 

end to end material recovery.

•  Reduced use of packaging, including quantity and use of 

virgin materials.

•  Continued investment in machinery and processing for the 

recycling plants to improve material recovery.

•  On-going investigation of alternate usage for recycling by-products.

In addition to meeting our waste minimisation targets, we believe 
successful delivery of these (and our carbon footprint) objectives will 
be attractive to customers and thereby support our strategic priority 
to grow market share. 

People and places
The events of the last three years, including the impact of the 
COVID-19 pandemic, have served to increase our focus on employee 
wellbeing, including mental health, hybrid working, diversity and fair 
wages. We will also continue to develop and refurbish our facilities 
and step up our community and charitable engagement, focused 
on causes that our employees have told us are important to them. 
Our aim remains to become the regional employer of choice in the 
communities in which we operate, with lower labour turnover and 
improving employee retention. 

More information on our main initiatives in this area, including those 
which look to the future, are set out in the Valuing Our People 
section on pages 56 to 63. Our work recognises that a good ESG 
story is becoming increasingly important to existing and potential 
new employees, alongside other key stakeholders (e.g. suppliers, 
customers, investors and banks). 

Eurocell plc  Annual Report and Accounts 2022

65

Strategic ReportCorporate GovernanceFinancial StatementsCHIEF FINANCIAL OFFICER’S REPORT

SOLID 
FINANCIAL
RESULTS

v

“The business overcame 
significant challenges in 
2022 to deliver solid results 
for the financial year.”

Michael Scott
Chief Financial Officer

66

Eurocell plc  Annual Report and Accounts 2022

v

Group

Revenue
Gross profit
Gross margin %
Overheads
Other income3

Adjusted1 EBITDA
Depreciation and amortisation

Adjusted1 operating profit
Finance costs

Adjusted2 profit before tax
Taxation

Adjusted2 profit after tax

Adjusted2 basic EPS (pence)

Non-underlying overheads
Non-underlying finance costs
Tax on non-underlying items

Reported operating profit

Reported profit before tax

Reported profit after tax

Loss after tax from discontinued operations

Reported basic earnings per share (pence)

Profit for the year

2022
£m

381.2
184.5
48.4%
(130.4)
1.1

55.2
(23.9)

31.3
(2.6)

28.7
(4.7)

24.0

21.4

(2.2)
(0.3)
0.5

29.1

26.2

22.0

(2.3)

19.6

19.7

2021
£m

339.8
172.1
50.6%
(119.7)
—

52.4
(22.7)

29.7
(2.0)

27.7
(6.1)

21.6

19.4

—
—
—

29.7

27.7

21.6

(0.5)

19.4

21.1

1  Results are stated on a continuing basis i.e. before discontinued operations (see below).
2  See alternative performance measures.
3    Other income is amounts received under the Group’s cyber insurance policy, net of excess paid, in respect of business interruption to the Group’s continuing trading 

activities as a result of a cyber incident in July and August 2022.

Introduction
The business overcame significant challenges in 2022 to deliver solid 
financial results for the year, with, on a continuing basis, sales of £381.2 
million up 12% and adjusted profit before tax of £28.7 million up 4% on 
2021. We also took decisive action to prepare the business for 2023, 
with the completion of a restructuring programme and disposal of 
Security Hardware. Reported profit before tax was £26.2 million (2021: 
£27.7 million), stated after the cost of the restructuring programme.

After a strong first half, our markets began to slow down in H2, 
particularly smaller discretionary RMI work. However, the inflationary 
environment continued throughout the year, and whilst we continued 
to offset input cost inflation with selling price increases and surcharges, 
we experienced margin pressure in the second half, reflecting lower 
volumes and not all cost inflation being fully recovered until early in 
2023, when additional selling price increases were implemented.

As reported at the Half Year, we experienced a cyber incident 
towards the end of July, which resulted in some temporary disruption. 
The incident was efficiently resolved, with the business remaining 
operational throughout and trading normally from mid-August. We 
have now partially resolved our cyber insurance claim and recognised 
compensation of £1.1 million as underlying other income in our 
2022 financial statements, primarily for business interruption. Work is 
ongoing with the insurer to resolve the remaining aspects of the claim.  

In anticipation of weaker markets in 2023, we completed a 
restructuring programme in Q4 2022, which along with other cost 
saving measures, will reduce operating costs by approximately 
£5 million per annum from the start of 2023. The programme included 
a headcount reduction and closure of five underperforming branches. 
The costs associated with this restructuring have been classified as a 
non-underlying item.

Following a review, and to further streamline the business, in 
December 2022 we completed the sale of Security Hardware to UAP 
Limited for a total consideration of £1.2 million. Security Hardware has 
been classified as a discontinued operation, as it represents a major 
line of business, is material and was an operating segment (reported 
as part of the Building Plastics division). Discontinued operations are 
excluded from the results of continuing operations and are presented 
in the income statement as a single amount as profit or loss after tax 
from discontinued operations. The loss after tax from discontinued 
operations was £2.3 million, comprised of a trading loss of £1.1 million 
(inclusive of costs incurred to prepare the business for sale) and a loss 
on disposal of £1.2 million.

Revenue
Revenue for 2022 was £381.2 million, 12% higher than 2021 (£339.8 
million), with price the significant driver of sales growth. 

Eurocell plc  Annual Report and Accounts 2022

67

Financial StatementsCorporate GovernanceStrategic ReportCHIEF FINANCIAL OFFICER’S REPORT CONTINUED

We were pleased to retain the Fair Tax Mark accreditation in 2022, 
reflecting our commitment to paying the right amount of tax at the 
right time.

Profit before tax and earnings per share
Adjusted profit before tax for the year was £28.7 million compared to 
£27.7 million in 2021, up 4% reflecting lower sales volumes (including 
the impact of the cyber incident), cost control, operating efficiencies 
and the recovery of significant cost inflation.

Reported profit before tax in 2022 was £26.2 million (2021: 
£27.7 million), reflecting the above, and £2.5 million of non-
underlying items.

Adjusted basic earnings per share for the year were 21.4 pence (2021: 
19.4 pence), reflecting the increased profitability and lower tax charge. 
Adjusted diluted earnings per share for the year were 21.3 pence 
(2021: 19.3 pence). Total basic and diluted earnings per share were 
19.6 pence and 19.5 pence respectively (2021: 19.4 pence and 19.3 
pence respectively).

Dividends
We paid an interim dividend of 3.5 pence per share in October 2022 
(£3.9 million). The Board proposes a final dividend of 7.2 pence per 
share (2021: 6.4 pence per share), which results in total dividends for 
the year of 10.7 pence per share, or £12.0 million, up 11% (2021: 9.6 
pence or £10.8 million). This reflects our solid financial performance 
and a lower tax rate in 2022. The dividend will be paid on 17 May 
2023 to Shareholders registered at the close of business on 21 April 
2023. The ex-dividend date will be 20 April 2023.

Retained earnings as at 31 December 2022 were £91.7 million 
(2021: £83.1 million). The Company takes steps to ensure distributable 
reserves are maintained at an appropriate level through intra-Group 
dividend flows.

Capital expenditure
Capital expenditure for 2022 was £12.3 million (2021: £16.7 million). 
2022 includes c.£4 million to expand manufacturing capacity across 
a number of key product lines and c.£2 million for IT infrastructure 
improvements, our new website and HR information system, both 
of which will be launched in the first half of 2023. The remaining c.£6 
million relates mostly to maintenance capex, and includes warehouse 
improvements, branch refurbishments and critical spares in recycling, 
as well as solar panels for our primary manufacturing facilities.

Cash flow
Net cash generated from operating activities was £35.1 million (2021: 
£29.6 million).

A net outflow from working capital for 2022 of £13.1 million includes 
the substantial impact of inflation (c.£8 million net across all working 
capital components). The outflow is comprised of an increase in 
stocks of £5.7 million, an increase in trade and other receivables of 
£5.6 million and a decrease in trade and other payables of £1.8 million. 
For stocks, the inflation impact alone is c.£7 million. This compares to 
a net outflow from working capital of £19.4 million in 2021, which also 
included a significant inflationary component (c.£8 million). 

Gross margin
Gross margin for the year was 48.4%, down from 50.6% in 2021. 
As described above, we experienced margin pressure in the second 
half, reflecting lower volumes and not all cost inflation being fully 
recovered until early in 2023. However, the cost of key raw materials 
does now appear to be stabilising, and in some cases beginning to fall.

Distribution costs and administrative expenses 
(overheads) and other income
Underlying overheads were together £130.4 million, up 9% on 2021 
(£119.7 million) reflecting the impact of inflation on our cost base.

Other income is the amount received under our cyber insurance policy 
in compensation for business interruption (lost sales) suffered due to 
the cyber incident in July and August.

Depreciation and amortisation
Depreciation and amortisation was £23.9 million compared to 
£22.7 million in 2021. 

Alternative performance measures
Alternative performance measures are used alongside statutory 
measures to facilitate a better understanding of financial performance 
and comparison with prior periods, and in order to provide audited 
financial information against which the Group’s bank covenants, which 
are all measured on a pre-IFRS 16 basis, can be assessed.

Adjusted EBITDA, adjusted operating profit and adjusted profit before 
tax all exclude non-underlying items. Adjusted profit after tax and 
adjusted earnings per share exclude non-underlying items and the 
related tax effect.

Pre-IFRS 16 EBITDA is stated inclusive of operating lease rentals 
under IAS 17 Leases. Pre-IFRS 16 net debt is defined as total 
borrowings and lease liabilities less cash and cash equivalents, 
excluding the impact of IFRS 16 Leases.

We classify some material items of income and expense as 
non-underlying when the nature and infrequency merit separate 
presentation. Alongside statutory measures, this facilitates a better 
understanding of financial performance and comparison with 
prior periods.

Non-underlying items
Non-underlying items for 2022 of £2.5 million included restructuring 
costs of £2.2 million, comprising £1.6 million of redundancy payments 
and £0.6 million of asset impairment charges. Also included are 
finance costs of £0.3 million arising as a result of the refinancing of our 
Revolving Credit Facility in May (see below). 

No non-underlying items were recognised in 2021.

Finance costs and taxation
Underlying finance costs for 2022 were £2.6 million, compared to £2.0 
million in 2021. Total finance costs of £2.9 million include £0.3 million 
of unamortised borrowing costs expensed to the Consolidated Income 
Statement following the refinancing of the Group’s Revolving Credit 
Facility (see below).

The underlying tax charge for 2022 was £4.7 million (2021: £6.1 
million). The effective tax rate on underlying profit before tax for 2022 of 
16.4% is lower than the standard rate of corporation tax of 19% due 
to the benefit of Patent Box relief.

68

Eurocell plc  Annual Report and Accounts 2022

Other items include payments for capital investments of £12.4 million 
(2021: £15.5 million), net proceeds from the disposal of Security 
Hardware of £0.3 million and financing costs paid of £1.2 million 
(2021: £0.6 million). Tax paid in the year was £3.6 million (2021: 
£3.5 million). Dividends of £11.1 million were paid in the year (2021: 
£3.6 million).

The principal elements of lease payments of £13.3 million (2021: 
£10.1 million) are presented within cash flows arising from financing 
activities. The finance elements of lease payments were £1.4 million 
(2021: £1.2 million).

Net debt
Net debt on a pre-IFRS 16 basis at 31 December 2022 was 
£14.4 million (31 December 2021: £11.0 million).

Lease liabilities increased by £5.0 million. Reported net debt at  
31 December 2022 was £78.1 million (31 December 2021:  
£69.7 million).

Bank facility
We have an unsecured multi-currency Revolving Credit Facility (‘RCF’) 
of £75 million. In May 2022 the Group refinanced this facility, with 
the key terms unchanged. The facility is held with Barclays Bank 
plc, NatWest Bank plc and Bank of Ireland, and expires in May 
2026. The facility is a Sustainable RCF, where modest adjustments 
to the margin are applied based on our achievement against annual 
targets for usage of recycling in our products, waste recycled and 
carbon emissions. 

We operate comfortably within the terms of the facility and in 
compliance with our financial covenants, which are measured on a 
pre-IFRS 16 basis.

Michael Scott
Chief Financial Officer

Cash
Deferred consideration
Bank overdrafts
Borrowings

Net debt (pre-IFRS 16)

Lease liabilities

Net debt (reported)

2022
£m

5.1
0.8
—
(20.3)

(14.4)

2021
£m

6.6
—
(5.9)
(11.7)

(11.0)

(63.7)

(58.7)

(78.1)

(69.7)

Change
£m

(1.5)
0.8
5.9
(8.6)

(3.4)

(5.0)

(8.4)

Sales (£m)

400

350

339.8

(0.3)

(3.3)

48.6

(3.6)

381.2

300

250

200

150

Adjusted Operating Profit (£m)

1.5

(1.0)

3.5

(0.1)

0.4

(1.2)

31.3

29.7

(1.5)

34

32

30

28

26

24

22

20

2021

Profiles  
volume

Building 
Plastics 
volume

Sales price 
increase and 
surcharges

Impact 
of cyber 
incident

2022

2021

Vol/price/
cost/cyber 
(net)

Variable 
labour 
costs

Operating 
efficiences

Bad 
Debts

Recycling

New 
branches

Depreciation 2022

Cash Flow (£m)

60

50

40

30

20

10

0

-10

55.2

(13.1)

(1.3)

(1.6)

(4.1)

35.1

1.1

(12.4)

(1.4)

(19.7)

(11.1)

(8.4)

Adjusted 
EBITDA

Working 
capital

Security 
Hardware 
trading 
loss

Non-
underlying 
items

Tax and 
other

Net cash 
from  
operating 
activities

Sale of 
Security 
Hardware

Capex

Financing/
shares 
issued

Leases  
(non-cash)

Dividends 
paid

Change 
in net 
debt

Eurocell plc  Annual Report and Accounts 2022

69

Strategic ReportCorporate GovernanceFinancial StatementsPRINCIPAL RISKS AND UNCERTAINTIES

RISK MANAGEMENT

Risk management is the responsibility of the Board and is a key factor 
in delivering the Group’s strategic objectives.

Internal control
The Group has well-defined systems of internal control.

Approach to Risk Management
The Board is responsible for setting the risk appetite, establishing a 
culture of effective risk management and for ensuring that effective 
systems and controls are in place and maintained.

Senior managers take ownership of specific risks and implement 
policies and procedures to mitigate exposure to those risks.

Risk Management Process
The risk management process sits alongside our strong governance 
culture and effective internal controls to provide assurance to the 
Board that risks are being appropriately identified and managed.

How we manage risk
Risk is managed across the Group in the following ways:
•  The Board meets annually to review strategy and set the 

risk appetite.

•  Risks faced by the Group are identified during the formulation of the 
annual business plan and budget process, which sets objectives 
and agrees initiatives to achieve the Group’s goals, taking account 
of the risk appetite set by the Board. 

•  Senior management and risk owners consider the root cause of 
each risk and assess the impact and likelihood of it materialising. 
The analysis is documented in a risk register, which identifies 
the level of severity and probability, ownership, and mitigation 
measures, as well as any proposed further actions (and timescale 
for completion) for each significant risk.

•  The Group has an executive Risk Management Committee, 
chaired by the Chief Financial Officer. This Committee meets 
on a regular basis. The status of the most significant risks and 
mitigations are reviewed at each meeting, with other risks reviewed 
at least annually. 

•  The Executive Directors also meet with senior managers on 

a regular basis throughout the year. This allows the Executive 
Directors to ensure that they maintain visibility over the material 
aspects of strategic, financial and other risks.

•  The Group’s Audit and Risk Committee assists the Board in 

assessing and monitoring risk management across the Group. The 
role of the Committee includes ensuring the timely identification and 
robust management of inherent and emerging risks, by reviewing 
the suitability and effectiveness of risk management processes and 
controls. The Committee also reviews the risk register to ensure net 
risk and proposed further actions are together consistent with the 
risk appetite set by the Board.

The Group has a robust process of financial planning and monitoring, 
which incorporates Board approval of operating and capital 
expenditure budgets. Performance against the budget is subsequently 
monitored and reported to the Board monthly. The Board also 
monitors overall performance against operating, safety and other 
targets set at the start of the year.

Performance is reported formally to shareholders through the 
publication of results both annually and half-yearly. Operational 
management regularly reports on performance to the 
Executive Directors.

Day-to-day operations are supported by a clear schedule of authority 
limits that define processes and procedures for approving material 
decisions. This ensures that projects and transactions are approved 
at the appropriate level of management, with the largest and most 
complex projects being approved by the Board. The schedule of 
authority limits is reviewed on a regular basis so that it matches the 
needs of the business.

The Group also has processes in place for ensuring business 
continuity and emergency planning.

In order to further enhance the internal control and risk management 
processes, KPMG provides an outsourced internal audit service to the 
Group. KPMG work closely with the Risk Management Committee in 
delivering the Group’s internal audit programme.

Identify risks

Assess gross risk

Quantify net risk

Identify existing 
mitigation

Identify any further 
action required

Monitor  
and control

70

Eurocell plc  Annual Report and Accounts 2022

h
g
H

i

y
t
i
l
i

b
a
b
o
r
P

i

m
u
d
e
M

01

02

06

07

08

10

17

03

05

09

13

15

11

12

14

18

16

w
o
L

Low

Medium

Impact

04

High

Principal risks

01

Macroeconomic conditions

07

Customer credit risk

02

Cyber security

03

Regulatory risks, 
including health & safety

04

Raw material supply

08

09

10

Sustainability, climate 
change and natural disaster

Manufacturing capacity 
constraints

13

Shortages or increased costs of 
appropriately skilled labour

14

Failure to develop new products

15

Competitor activity

Warehousing and distribution 
capacity constraints

16

Failure to identify, complete and 
integrate bolt-on acquisitions

05

06

Raw material and traded 
goods pricing

11

Unplanned plant downtime

17

Digital and IT system development 

Recycling feedstock 
supply and pricing

12

Ability to attract and retain key 
personnel and highly skilled individuals

18

Fraud

Eurocell plc  Annual Report and Accounts 2022

71

Strategic ReportCorporate GovernanceFinancial StatementsPRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

RISK MANAGEMENT CONTINUED

The principal risks monitored by the Board are as follows:

Principal Risk  
and Impact

Strategic 
Priorities Mitigation

Risk Change in  
Reporting Period

Movement

MACROECONOMIC CONDITIONS
Our products are used in the 
residential and commercial building 
and construction markets, both within 
the RMI sector, for new residential 
housing developments and for new 
construction projects.

Our private RMI business is strongly 
correlated to the level of household 
disposable incomes. Our new build 
business is particularly influenced 
by the level of activity in the house 
building industry.

As such, our business and ability to fund 
ongoing operations is dependent on the 
level of activity and market demand in 
these sectors, itself often a function of 
general economic conditions (including 
interest rates and inflation) in the UK.

Government economic and social policy 
can also have a significant impact on 
our business.

CYBER SECURITY
A breach of IT security (externally or 
internally) could result in an inability 
to operate systems effectively (e.g. 
viruses) or the release of inappropriate 
information (e.g. hackers).

•  The UK is currently experiencing 
significant increases in the cost-
of-living, driven by essentials 
such as gas and electricity and 
food, with expectations of a 
recession in 2023. 

•  CPA now forecasts the private 
housing RMI market to fall by 
9% in 2023 (flat in 2022) and 
new build to fall by 11% in 2023.

•  Major UK lenders put a hold 
on approving new mortgage 
applications in September 2022 
due to interest rate uncertainty. 
Whilst these have now resumed, 
rates remain significantly higher 
than previous levels.

•  The UK base rate increased 
significantly throughout 2022 
rising from 0.25% to 3.5% (and 
4.0% in February 2023), with 
rates unlikely to begin to fall 
before the end of 2023.

•  The rate of inflation is 

currently above 10% and 
although this is expected to 
fall in 2023 it remains above 
historic averages. 

•  The Group experienced a cyber 
incident in July 2022, causing 
significant disruption to our 
operations.

•  This remains a high-profile 

area and continues to receive 
considerable management 
attention.

•  Notwithstanding macro conditions, 

we expect our strategic priorities and 
self-help initiatives to support sales 
and profit growth and drive good 
cash conversion.

•  Initiatives include: various initiatives 

to win market share in Profiles 
and expand the Building Plastics 
branch network.

•  We operate comfortably within the 

terms of our bank facility and related 
financial covenants.

•  Ongoing investment in cyber risk 
detection and prevention tools, 
accelerated significantly since the 
cyber incident in July 2022.
•  New 2022 measures include 

managed detection and response 
(MDR), security instant event 
monitoring (SIEM), privileged access 
management (PAM) and firewall 
hardening.

•  Physical security of servers at third-
party off-site data centre, with full 
disaster recovery capability.

•  Password and safe-use policies in 

place, internet usage monitored and 
anti-malware used.

•  External cyber review and internal 

audit reviews conducted periodically, 
resulting in significant enhancements 
in defence.

•  Cyber awareness/IT security 

campaign active for all employees.
•  Financial crime protection and cyber 

liability insurance in place.

72

Eurocell plc  Annual Report and Accounts 2022

Movement key:

  Increase         

  No change         

  Decrease

Strategic Priorities key:

Increase the use of  
recycled materials

Target growth in  
market share in Profiles

Expand the  
branch network

Develop innovative  
new products

Explore potential  
bolt-on acquisitions

Deliver sustained  
operational excellence

Develop a sector-leading  
digital proposition

Principal Risk  
and Impact

Strategic 
Priorities Mitigation

Risk Change in  
Reporting Period

Movement

REGULATORY RISKS, INCLUDING 
HEALTH & SAFETY
We may be adversely affected by the 
crystallisation of unexpected corporate 
or regulatory risks.

These include health & safety, data, 
reputational and environmental risks 
(including regulations related to our 
recycling operations), or other legal, 
taxation and compliance matters.

RAW MATERIAL SUPPLY
There are only a limited number of PVC 
resin and certain other raw material 
suppliers, and we operate with limited 
raw material storage capacity.

Failure to receive raw materials on a 
timely basis could impact on our ability 
to manufacture products and meet 
customer demand.

•  Procedures and policies in place to 
support compliance with all relevant 
regulations. 

•  Regular communication and training 

on policy compliance. 

•  Monitoring procedures in place, 

including near miss and potential 
hazard reporting for health & 
safety matters. 

•  A three-year health and safety 
strategy was launched in 2022.

•  Internal and third-party site audits to 
assess compliance with our policies.

•  We mostly operate with at least two 
suppliers for all critical raw materials, 
including PVC resin, to support 
security of supply.

•  Ongoing raw material tests to identify 

potential alternative suppliers, 
resulting in several new approvals 
in 2022. 

•  A spot market exists for resin, that we 

can access when required.

•  Contractual arrangements for certain 

key suppliers include liquidated 
damages for failure to supply. 

•  Regular reviews to evaluate financial 

stability of key suppliers. 

•  Potential remains for increased resin 
supply originating from the US to 
come online and deliver into Europe.

•  Whilst national COVID-19 

restrictions are no longer in 
place we continue to operate in 
a Covid-safe manner. 
•  More generally, recent 

developments widen the scope 
and increase the penalty regime 
for breaches in these areas. For 
example: Corporate Criminal 
Offence of Failure to Prevent 
the Facilitation of Tax Evasion 
(‘CCO’) legislation and General 
Data Protection Regulations 
(‘GDPR’).

•  Increased focus on the 

regulatory environment, with the 
implementation of reforms to 
corporate governance following 
the BEIS consultation.

•  In 2021, high demand for 

PVC put sector supply chains 
under pressure. Issues were 
exacerbated by a lack of sea 
freight container capacity, 
leading to increased freight 
prices and sector-specific 
material shortages. Through 
2022 we have seen an easing in 
supply chain pressures.
•  Our recycling plants have 

supported continuity of supply 
of resin in tight markets.
•  Due primarily to strong 

relationships with our suppliers, 
all of the raw materials and 
traded goods we require were 
secured throughout 2022, 
although sometimes subject to 
minor delays.

Eurocell plc  Annual Report and Accounts 2022

73

Strategic ReportCorporate GovernanceFinancial StatementsPRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

RISK MANAGEMENT CONTINUED

Principal Risk  
and Impact

Strategic 
Priorities Mitigation

Risk Change in  
Reporting Period

Movement

RAW MATERIAL AND 
TRADED GOODS PRICES
Our manufacturing operations depend 
on the supply of PVC resin, a material 
derivative of ethylene which in turn is a 
derivative of crude oil.

The price of PVC resin can therefore 
be subject to fluctuations based on the 
markets for crude oil and ethylene, as 
well as the market for resin itself.

In addition, although we pay for resin 
in Sterling, crude oil and ethylene 
are priced in US dollars and Euros 
respectively. As such, the price of resin in 
Sterling is also impacted by international 
currency markets.

Our ability to pass on resin and other raw 
material or traded goods price increases 
to our customers will depend on market 
conditions at the time.

RECYCLING FEEDSTOCK 
SUPPLY AND PRICING 
The recycling feedstock supply market is 
fragmented and can be unpredictable. 

We may not be able to access sufficient 
levels of feedstock to use within the 
recycling operation. 

This may result in paying higher prices 
for additional virgin resin, and have a 
negative impact on our sustainability 
objectives. 

CUSTOMER CREDIT RISK 
Default by a large customer or multiple 
smaller customers could result in a 
material bad debt(s).

The loss of a major customer(s) could 
limit our ability to continue to grow 
the business.

WAREHOUSING AND DISTRIBUTION 
CAPACITY CONSTRAINTS 
Similarly, demand running above our 
warehousing capacity may also result 
in inefficiencies, customer service and 
customer acquisition issues.

•  We generally operate with at least two 
suppliers for all critical raw materials 
and traded goods, including PVC 
resin, to provide competitive pricing.

•  Where possible we pass through 

raw material or traded goods price 
increases to our customers.
•  Increasing the use of recycled 
material in our manufacturing 
partially mitigates exposure to resin 
prices, although prices for recycling 
feedstock can also be volatile.
•  We consider fixed price supply 

arrangements with suppliers where it 
is economic to do so.

•  We hedge our energy prices on a 

rolling 12-month basis.

•  Resin and other raw material 
prices continued to increase 
throughout 2022, due to a 
combination of high demand 
and the impact of war 
in Ukraine.

•  We have mitigated raw material 
cost inflation to date with selling 
price increases and surcharges.

•  Energy prices increased 
significantly in 2022 and 
are expected to remain 
well above historical levels 
throughout 2023.

•  Procurement strategy in place to 

•  Increased competition for 

ensure sufficient access to feedstock.

•  Increased virgin resin prices give us 

greater scope to pay higher prices for 
feedstock.

feedstock during 2022 has led 
to reduced availability levels and 
increased prices. 

•  Reduction in RMI activity 

in 2023 may further reduce 
feedstock supply and 
increase prices. 

•  Developing firm plans to 

secure new supply lines for 
post-consumer and post-
industrial waste.

•  Regular in-depth credit reviews for 

existing and new customer accounts 
with the involvement of relevant 
Executive Committee members in 
managing position on key accounts.
•  Credit insurance in place to the extent 
available for selected large accounts.

•  Significant inflationary increases 
in material prices, labour and 
energy costs, as well as a 
deteriorating economic outlook, 
may place significant financial 
pressure on some customers.

•  Meaningful operational 

efficiencies are now being 
realised, with more to come.

•  We invested in a new warehouse, 
commissioned in 2021, which 
has significantly increased our 
warehousing capacity and is key to 
delivering further improvements in 
operational efficiencies. 

•  Fit-out of the new warehouse and 

transition completed in 2021.

74

Eurocell plc  Annual Report and Accounts 2022

 
 
Principal Risk  
and Impact

Strategic 
Priorities Mitigation

Risk Change in  
Reporting Period

Movement

SUSTAINABILITY, CLIMATE CHANGE 
AND NATURAL DISASTER 
Demonstrating improving business 
sustainability is becoming increasingly 
important to all stakeholders. 

We have built upon our published suite 
of KPIs from 2021 and this year for the 
first time have included reporting against 
SASB standards. 

Failure to improve in all material 
aspects of ESG (environmental, social, 
governance) could lead to regulatory 
and other challenges (e.g. employee 
recruitment and retention).

If we do not deliver on our environmental 
targets and in due course establish a 
credible pathway to carbon neutrality 
and net zero, investors and lenders may 
show a preference to allocate capital 
to businesses with better understood 
climate impacts and a clear plan 
to improve.

MANUFACTURING CAPACITY 
CONSTRAINTS 
Demand running above our 
manufacturing capacity may result in 
production-related inefficiencies, as well 
as customer service issues if a backlog 
of customer orders develops.

A shortage of capacity may also prevent 
the acquisition of new customers, 
thereby limiting our ability to continue to 
grow the business.

UNPLANNED PLANT DOWNTIME 
The business is dependent on 
the continued and uninterrupted 
performance of our production facilities.

Each of the facilities is subject to 
operating risks, such as: industrial 
accidents (including fire); extended 
power outages; lack of access to power; 
withdrawal of permits and licences (e.g. 
the regulated operation of the recycling 
facility); breakdowns in machinery; 
equipment or information systems; 
prolonged maintenance activity; 
strikes or other extended workforce 
absences; natural disasters; and other 
unforeseen events.

•  Strong underlying position on 

•  Appointment of a new 

sustainability underpinned by window 
recycling operation, which drives 
significant carbon savings compared 
to the use of virgin PVC resin.

•  Publication of verified carbon savings 
data for the first time in the 2020 
Annual Report.

•  Investor and other stakeholder 

feedback indicates published ESG 
targets and KPIs have been well 
received and understood.
•  Task Force on Climate-related 
Financial Disclosures (‘TCFD’) 
introduced for the first time in the 
2021 Annual Report, including 
consideration of climate-related risks.

•  Reporting against SASB standards 

for the first time in 2022. 

Environmental Sustainability 
Manager and awarded the 
FTSE Green Economy Mark 
certification towards the end 
of 2021.

•  Further progress on 

development of Group-wide 
sustainability strategy in 2022, 
with long-term goals linked 
to relevant UN Sustainable 
Development Goals and the UK 
Government’s transition towards 
a net zero carbon economy.

•  Further progress against defined 

suite of environmental and 
social targets and KPIs in 2022.
•  Establishment of new ‘ESG and 
Social Values’ Board committee 
towards the end of 2022.

•  Investments have increased 

•  Completion of the 2021/22 

manufacturing capacity by c.40% 
since 2018 and removed historic 
constraints.

•  Space is available in the current 

footprint for a further increase beyond 
that of around 15%.

•  Productivity improvement plans have 
been embedded and are actively 
being tracked. 

extrusion capacity expansion 
has resulted in significant 
capacity headroom over 
expected demand.

•  The latest CPA forecasts predict 
a decline in volumes in 2023, 
further increasing capacity 
headroom. 

•  Continued maintenance 
capital investment in the 
extrusion facility, and in the 
recycling plants.

•  Effectiveness of BCP tested 

through the response to cyber 
incident in 2022.

•  Regular planned maintenance to 
reduce the risk of plant failure, 
including maintenance capital 
investment of >£5 million per annum 
across the Group.

•  Extrusion facilities spread over three 
manufacturing sites and recycling 
facilities spread over two sites.

•  Comprehensive Business Continuity 

Plan (‘BCP’) in place.

•  Critical spare parts are held on site to 

reduce potential downtime.

Eurocell plc  Annual Report and Accounts 2022

75

Strategic ReportCorporate GovernanceFinancial StatementsPRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

RISK MANAGEMENT CONTINUED

Principal Risk  
and Impact

Strategic 
Priorities Mitigation

Risk Change in  
Reporting Period

Movement

ABILITY TO ATTRACT AND RETAIN 
KEY PERSONNEL AND HIGHLY 
SKILLED INDIVIDUALS
Our success depends, inter alia, on 
the efforts and abilities of certain key 
personnel and our ability to attract and 
retain such people, with the appropriate 
skills and experience.

SHORTAGES OR INCREASED 
COSTS OF APPROPRIATELY 
SKILLED LABOUR 
We are subject to supply risks related to 
the availability and cost of labour, both in 
our manufacturing operations and in our 
branch business. Our headquarters and 
several manufacturing and operational 
sites are located in areas of generally full 
employment.

We may also experience labour cost 
increases (including those related to the 
National Living Wage) or disruptions 
in circumstances where we have 
to compete for employees with the 
necessary skills and experience in tight 
labour markets.

FAILURE TO DEVELOP 
NEW PRODUCTS 
Failure to innovate could reduce our 
growth potential or render existing 
products obsolete.

The launch of new products and new 
variants of existing products is an 
inherently uncertain process. We cannot 
guarantee that we will continuously 
develop successful new products or new 
variants of existing products.

Nor can we predict how customers and 
end-users will react to new products or 
how successful our competitors will be 
in developing products which are more 
attractive than ours.

COMPETITOR ACTIVITY 
We have several existing competitors 
that compete on range, price, quality 
and service. Increased competition 
could reduce volumes and margins on 
manufactured and traded products.

•  Developing a successful track record 
and clear strategic direction provides 
an attractive backdrop to joining the 
senior team at Eurocell.

•  Market rate compensation for all 

•  Progressive implementation of 

people plan.

•  Strengthened Operational 

management in Manufacturing, 
Recycling and Supply Chain.

personnel, including leadership team.

•  Critical role and employee 

•  Equity-based long-term incentive 

plans in place for senior team, with 
refreshed targets.

•  People plan includes a number of 
initiatives to support recruitment, 
retention and reduce labour turnover.

•  Plan also includes a focus on 

improving employee engagement and 
communication. 

•  Successful recruitment drive in H2 
2021 replaced agency staff with 
permanent employees, giving the 
business the resources needed to 
operate efficiently and achieve our 
growth ambitions.

•  Annual SAYE share-save scheme 

available to all personnel.

analysis performed, and action 
plan implemented.

•  Continued progressive 

implementation of people plan. 

•  Resourcing, recruitment, 

and on-boarding procedures 
enhanced in 2022, along with 
improvements to training 
programmes.

•  Pay and benefits benchmarking 
and review conducted in 2022, 
with pay rates adjusted where 
necessary to ensure we offer 
market level or better salaries 
and good benefits package.
•  Seventh SAYE scheme planned 

for 2023.

•  We invest continuously in research 
and development through our in-
house team.

•  The team is highly focused on new 
ways to develop existing products 
and to be innovative with new ones.
•  Specific targets are in place looking at 
the level of sales from new products. 

•  We collaborate with customers 

•  Recent successes include: flush 
sash French doors, improved 
conservatory roof and roof 
lantern ranges and a further 
extension to the outdoor living 
product categories.

•  New product introductions for 
2023 include ‘extension kits’ 
and vertical cladding system.

and technical advisers on product 
development.

•  Strong market and customer 

awareness, with good intelligence 
around competitor activity.
•  Absolute focus on customer 
proposition and points of 
differentiation in product and 
service offering.

•  We have developed a healthy new 

customer pipeline.

•  We believe we increased market 
share in 2022 and have plans 
to exploit our spare operating 
capacity and capture further 
share gains in 2023.

•  Uncertain macroeconomic 
outlook expected to be 
a challenge for several 
competitors, presenting a further 
opportunity to grow share.

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Eurocell plc  Annual Report and Accounts 2022

Principal Risk  
and Impact

Strategic 
Priorities Mitigation

Risk Change in  
Reporting Period

Movement

FAILURE TO IDENTIFY, COMPLETE 
AND INTEGRATE ACQUISITIONS 
We may not be able to identify 
and complete appropriate bolt-on 
acquisitions (one of our strategic 
priorities).

Any future acquisition we do make poses 
integration risks which may affect our 
results or operations.

The acquisition and integration of 
companies is a complex, costly and 
time-consuming process involving 
a number of possible risks. These 
include diversion of management 
attention, failure to retain personnel, 
failure to maintain customer service 
levels, disruption to relationships with 
various third parties, system risks and 
unanticipated liabilities.

DIGITAL AND IT SYSTEMS 
DEVELOPMENT 
Stakeholders in most organisations 
increasingly require full end-to-end digital 
solutions, a trend exacerbated by the 
COVID-19 pandemic.

Failure to develop a leading digital 
proposition could lead to a competitive 
disadvantage, hinder progression of 
our other priorities and detract from 
the supplier, customer, and employee 
experience of working with Eurocell.

FRAUD 
We may be subjected to fraudulent 
activity, either intentionally or 
accidentally. 

•  Good knowledge of companies 

•  Given the uncertain macro-

operating in our sector and related 
sectors.

economic outlook, acquisitions 
will not be a priority for 2023. 

•  Six acquisitions completed since our 

IPO in 2015.

•  Tried and tested procedure for the 
integration of new acquisitions. 

•  We have a strategic priority to 

•  During 2022 we developed 

develop a sector-leading digital 
proposition.

•  Three-year IT road map launched 
in 2021, including significant 
investment in additional resources 
and application landscape to support 
development of business efficiency 
and digital proposition.

platforms for a new website, 
product information 
management system, 
e-commerce solution and 
employee management system.

•  These new systems are an 
important part of our digital 
proposition, and all are expected 
to launch in H1 2023. 

•  Business sets a strong tone at the top.
•  Controls set-up throughout the 

company to both prevent and detect 
any fraudulent activity.

•  Asset protection team in place 

performing regular reviews over the 
branch network.

•  With a declining economy and 
weaker outlook for 2023, there 
may be additional pressure 
and incentive to perpetrate 
fraudulent activity. 

•  Payment processes have been 
substantially automated within 
the year.

Eurocell plc  Annual Report and Accounts 2022

77

Strategic ReportCorporate GovernanceFinancial StatementsVIABILITY STATEMENT

As required by section 4 of the 
UK Corporate Governance Code, 
the Directors have taken into 
account forecasts to assess the 
future funding requirements of the 
Group, and compared them with 
the level of committed available 
borrowing facilities.

A period of three years has been adopted as this is the time frame 
used by the Board as our strategic and planning horizon. The 
assessment of viability has been made with reference to the Group’s 
current position and long-term future prospects, our strategy, 
management of risk, and also the Board’s assessment of the outlook 
in the marketplace, all of which are covered in detail within the 
Strategic Report.

The Board considers its strategy and risks on strategy away-days, and 
revisits these annually when considering the next year’s budget. The 
three-year plan considers revenue and earnings growth and how this 
impacts on cash flows and key ratios. Operational plans and financing 
options are considered as part of this process.

In preparing the plan, we adopt a prudent forecast in respect of 
like-for-like sales growth, but assume other initiatives, in line with the 
published strategy. 

The plan is stress tested by applying the following plausible 
downside scenarios:

Scenario 1
Macroeconomic conditions lead to a decline in sales
Decreases in revenues have been applied over the three-year 
plan period.

Scenario 2
Commodity prices and/or exchange rates or raw 
material shortages lead to a sustained increase in 
resin prices
Increases in resin costs have been applied over the three-year 
plan period.

Scenario 3
Scenario 1 and 2 combined
There is a possibility that both of the above scenarios could materialise 
at the same time, therefore we have assessed the combined impact 
through the three-year plan period.

The Board considers these tests to be sufficient to test the viability 
of the Group given our size and the markets we operate within. 
As described in Principal Risks and Uncertainties above, we have 
measures in place to help mitigate the impact of these events should 
they occur.

The Group has a £75 million Revolving Credit Facility. Monthly cash 
flow projections show significant headroom throughout the period to 
December 2025. The facility includes standard covenants for leverage 
and interest cover, which are measured twice per annum at June 
and December. The projections also show good headroom on the 
covenants at each measurement date to December 2025.

The Directors confirm that we have a reasonable expectation that 
the Company and the Group will continue in operation and meet our 
liabilities as they fall due in the next three years.

Going Concern
The Directors have reviewed the Company’s and the Group’s forecast 
and projections, which demonstrate that the Company and the Group 
will have sufficient headroom on our bank facilities for the foreseeable 
future and that the likelihood of breaching the related covenants in this 
period is remote.

Accordingly, the Directors continue to adopt the going concern basis 
in preparing the Annual Financial Statements.

This Strategic Report was approved by the Board on 15 March 2023 
and signed on its behalf by:

Mark Kelly 
Chief Executive Officer   

Michael Scott
Chief Financial Officer

78

Eurocell plc  Annual Report and Accounts 2022

 
 
Eurocell plc  Annual Report and Accounts 2022

79

Financial StatementsCorporate GovernanceStrategic ReportBOARD OF DIRECTORS

Derek Mapp
Non-executive Chair

Mark Kelly
Chief Executive Officer

Michael Scott
Chief Financial Officer

Frank Nelson
Senior Independent Non-executive 
Director

Martyn Coffey
Independent Non-executive Director

Kate Allum
Independent Non-executive Director

Iraj Amiri
Independent Non-executive Director

Alison Littley
Independent Non-executive Director

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Eurocell plc  Annual Report and Accounts 2022

Derek Mapp
Non-executive Chair

Date of appointment:
16 May 2022 (Chair from 1 July 2022)

Experience:
Derek is an experienced chair and has a wealth of 
commercial and operational knowledge. Previously, 
he was Chair of Informa plc from March 2008 until 
his retirement in June 2021 and was also Chair of 
Huntsworth plc from December 2014 to March 
2019. Prior to that, Derek was Chief Executive 
Officer of Tom Cobleigh plc, Executive Chair of 
Leapfrog Day Nurseries Limited, Chair of East 
Midlands Development Agency and Sport England 
and also served on a number of Government 
agencies and boards.

External appointments:
•  Chair of Mitie Group plc (FTSE 250)
•  Director of several private companies which 

relate to his other business interests

Committee membership:

Frank Nelson
Senior Independent  
Non-executive Director

Date of appointment:
4 February 2015

Experience:
Frank is a qualified accountant with over 30 years’ 
experience in the housebuilding, infrastructure and 
energy sectors. He was previously a Non-executive 
Director for McCarthy & Stone plc and Telford 
Homes Plc. Prior to this, Frank was Finance Director 
for Galliford Try plc for 12 years and Finance Director 
for Try Group plc. He is a fellow of the Chartered 
Institute of Management Accountants.

External appointments:
•  Chair of Van Elle Holdings plc (FTSE AIM)
•  Senior Independent Non-executive Director 

of HICL Infrastructure plc (FTSE 250)
•  Chair of DSM SFG Group Holdings Ltd 

(Private Equity)

Committee membership:

Committee key:
    Member of the Audit and Risk Committee
    Member of the Remuneration Committee
    Member of the Nomination Committee
    Denotes Committee Chair

Mark Kelly
Chief Executive Officer

Date of appointment:
29 March 2016

Experience:
Mark joined the Group in March 2016 and was 
appointed Chief Executive Officer in May 2016. 
He was formerly Chief Executive for Grafton 
Merchanting GB and previously worked for BDR 
Thermea Group BV, IMI and Novar. Mark has 
previous experience of the PVC windows and doors 
industry having worked for Duraflex and Celuform.

External appointments:
None

Committee membership:
None

Michael Scott
Chief Financial Officer

Date of appointment:
1 September 2016

Experience:
Michael joined the Group as Chief Financial Officer 
in September 2016. He previously worked for Drax 
Group plc, where he held senior financial positions 
including Group Financial Controller and Head of 
Corporate Finance & Investor Relations. Prior to 
Drax, Michael worked for MT International and 
Arthur Andersen. He is a member of the Institute of 
Chartered Accountants in England and Wales.

External appointments:
None

Committee membership:
None

Martyn Coffey
Independent Non-executive Director 

Kate Allum
Independent Non-executive Director 

Date of appointment:
4 February 2015

Date of appointment:
1 July 2022

Experience:
Martyn, prior to his current role at Marshalls plc (see 
below), was Divisional Chief Executive Officer for 
BDR Thermea Group BV and Chief Executive for 
the private equity-owned Baxi Group. He also held 
the position of Managing Director for Pirelli Cable. 
Martyn has a BSc in Mathematics.

External appointments:
•  Chief Executive Officer of Marshalls plc 

(FTSE 250)

•  Director of Mineral Products Association Ltd 

(Private) 

Committee membership:

Experience:
Kate has extensive experience at board level, 
holding a variety of senior executive and non-
executive roles in the commercial sector in a wide 
variety of companies, cultures and countries. 
Previously, she was a Non-executive Director of 
Cranswick plc, SIG plc, Stock Spirits Group plc 
and Origin Enterprises plc and was Chief Executive 
Officer of First Milk Limited and CeDo Limited, and 
the Head of European supply chain at McDonalds.

External appointments:
•  Chair of Anpario plc (FTSE AIM)
•  Non-executive Director of Co-op Group  

(Private co-operative)

•  Chair of the Court at the University of the 

West of Scotland (Private)

Committee membership:

Iraj Amiri
Independent Non-executive Director

Alison Littley
Independent Non-executive Director

Date of appointment:
7 November 2022

Date of appointment:
1 July 2022

Experience:
Iraj has recent and relevant financial experience. He 
was a partner with Deloitte for 20 years, leading its 
national internal audit group and serving clients in 
the financial, retail and public sectors, and was a 
recognised global expert and authority on internal 
audit and assurance functions. During this time, he 
was also Global Head of Internal Audit for Schroders 
plc, on a secondment basis, for over ten years.
Previously, Iraj was a member of the FCA’s 
Regulatory Decisions Committee and a trustee 
of the National Employment Savings Trust 
(NEST). He is a fellow of the Institute of Chartered 
Accountants in England and Wales. 

External appointments:
•  Non-executive Director of Coventry Building 

Society (Private)

•  Non-executive Director of Development Bank 

of Wales plc (Government-owned)

•  Non-executive Director of Aon UK Ltd (Private)

Committee membership:

Experience:
Alison has substantial experience within international 
blue-chip organisations, including multinational 
manufacturing, supply chain operations and 
marketing services. Previously, Alison was a 
Non-executive Director of Headlam Group plc and 
James Hardie Industries plc and held a variety of 
senior management positions at Diageo plc and 
Mars Inc, and was Chief Executive Officer of Buying 
Solutions, an agency to HM Treasury.

External appointments:
•  Non-executive Director of musicMagpie plc 

(FTSE AIM)

•  Non-executive Director of Xaar plc  

(FTSE All-Share)

•  Non-executive Director of Norcros plc  

(FTSE All-Share)

Committee membership:

Eurocell plc  Annual Report and Accounts 2022

81

Financial StatementsCorporate GovernanceStrategic Report 
 
 
 
 
 
 
 
CHAIR’S INTRODUCTION

LETTER FROM 
THE CHAIR

“On behalf of the 
Board, I am pleased 
to introduce Eurocell’s 
Corporate Governance 
Report for the year.”

Derek Mapp
Chair

82

Eurocell plc  Annual Report and Accounts 2022

Dear Shareholder,

At Eurocell, we recognise the importance of effective corporate 
governance in delivering long-term success and sustainability for the 
Company. This report sets out the Group’s corporate governance 
framework and explains how it underpins and supports the Executive 
Committee and senior management in delivering the Group’s strategy.

2022 has been a year of transition for the Board. Following a well 
managed succession planning process, myself and three new 
Non-executive Directors joined the Board. This process will continue 
into 2023, as we welcome Darren Waters as Chief Executive Officer 
designate, to replace Mark Kelly, who retires at our 2023 AGM. 

I am pleased to have inherited a culture of open communication 
and mutual trust, and these principles, which are essential to good 
governance, have underpinned our Board discussions.

The Board has continued to provide oversight of, and support for, the 
Executive Committee in progressing the Group’s strategic priorities, and 
has worked well with the senior management team to help address 
the challenges arising in 2022. These include the on-going impact of 
significant cost inflation and an uncertain macroeconomic outlook, 
as well as Company specific factors, such as the cyber incident 
we experienced in the summer. As we look ahead to 2023, and in 
anticipation of weaker markets, in Q4 2022 the Board approved a 
significant cost reduction programme and the sale of Security Hardware. 
Both of these actions leave the business better placed for the future.

In November, the Board performed a review of the Group’s strategy, 
our markets and activities. We concluded that our overall strategic 
objective to deliver sustainable growth in shareholder value by increasing 
sales and profits above our market growth rates, remains appropriate. 
We agreed that our medium-term focus will be to capitalise on the 
opportunities we have to grow market share in Profiles, to drive more 
value from the existing branch network and on improving our employee 
value proposition. More details on the progression of our strategy are set 
out in Strategy in Action on pages 24 to 35. 

Environmental, Social and Governance (‘ESG’) considerations are 
an increasing focus for our stakeholders, and I am pleased with the 
progress made in 2022. In December, the Board established a new 
‘Social Values and ESG’ Committee, which will operate from early 
2023, to provide oversight of the Group’s ESG programme, as well as 
our contribution to the societies in which we operate. Further details 
on our progress with ESG and the new Committee are set out in the 
Responsible Business section on pages 40 to 65.

I am very grateful for the continued strong shareholder support that we 
receive, which enables us to build a platform for long-term sustainable 
growth, and I hope to see that continuing into the future.

Throughout the year, we have continued to apply the principles and 
provisions of the UK Corporate Governance Code (the ‘Code’), under 
which this report has been prepared, and the following reports provide 
details of the Board’s activities during the year, including how it, and its 
Committees, have discharged their governance duties.

Derek Mapp
Chair

15 March 2023

Role of the Board
The Board currently comprises a Non-executive Chair, five Non-
executive Directors and two Executive Directors, who are equally and 
collectively responsible for the proper stewardship and leadership 
of the Company. Their biographical details are set out on pages 80 
and 81.

In accordance with the Code, at least half the Board, excluding the 
Chair, should be Non-executive Directors, who are determined by the 
Board to be independent in character and judgement and free from 
relationships or circumstances which may affect, or could appear to 
affect, this judgement. The Company regards Frank Nelson, Martyn 
Coffey, Kate Allum, Alison Littley and Iraj Amiri and as ‘independent 
Non-executive Directors’ within the meaning of the Code and therefore 
is considered to be compliant in this area.

The formal schedule of matters reserved for the Board’s consideration 
includes the following:
•  Approval of the Group’s strategy, long-term objectives, annual 

operating budgets and capital expenditure plans.

•  Approving transactions of significant value or major strategic 

importance, including acquisitions.

•  Approving significant changes to the Group’s capital, corporate or 

management structure.

•  Monitoring and assessing the overall effectiveness of the Group’s 

risk management processes and internal control systems, including 
those related to health and safety, financial controls and anti-bribery 
policies and procedures.

•  Approving the Annual and Half-Year Reports, including Financial 

Statements.

•  Approving other corporate communications related to matters 

decided by the Board.

•  Board appointments and succession planning and setting terms of 

reference for Board Committees.

•  Remuneration matters, including the general framework for 

remuneration and share and incentive schemes.

Subject to those matters reserved for its decision, the Board has 
delegated to its Audit and Risk, Nomination and Remuneration 
Committees certain authorities. There are written terms of reference 
for each of these Committees which are available on the Group’s 
corporate website, www.investors.eurocell.co.uk. Separate reports 
for each Committee are included in this Annual Report from pages 93 
to 119.

Eurocell plc  Annual Report and Accounts 2022

83

Financial StatementsCorporate GovernanceStrategic ReportCORPORATE GOVERNANCE STATEMENT

Governance Framework
The Board meets regularly to discuss key business issues and prescribe actions as appropriate. The Group’s reporting structure below 
Board level is designed so that all decisions are made by those most qualified to do so in a timely manner. Day-to-day management and the 
implementation of strategies agreed by the Board are delegated to the Executive Directors. Key to this delegation is the Executive Committee, 
which meets each month.

This structure enables the Board to make informed decisions on a range of key issues including strategy and risk management.

All the Directors have the right to have their opposition to, or concerns over, the operations of the Board and/or the management of the 
Company, noted in the minutes.

During the year, no such opposition or concerns were noted.

The Chair and the Non-executive Directors met during the year without the Executive Directors present.

Eurocell plc Board
Members:
Independent Non-executive Chair
5 Independent Non-executive Directors
2 Executive Directors

Audit and Risk Committee Members:
3 Independent Non-executive Directors

Remuneration Committee Members:
3 Independent Non-executive Directors

The Audit and Risk Committee’s role is 
to assist the Board with the discharge 
of its responsibilities in relation to 
financial reporting, internal controls, risk 
management, compliance and audit.

The Remuneration Committee 
recommends the Group’s policy on 
executive remuneration and determines 
the levels of remuneration for Executive 
Directors, the Chair of the Board 
and senior management.

Nomination Committee Members:
Independent Non-executive Chair
5 Independent Non-executive Directors

The Nomination Committee assists 
the Board in reviewing the structure, 
size and composition of the Board 
and succession planning for 
senior management.

See Committee report on  
pages 98 to 103

See Committee report on  
pages 104 to 119

See Committee report on  
pages 93 to 96

Executive Committee
The Executive Committee comprises senior managers, including the two Executive Directors who act as a bridge between the Board 
and this Committee. Management teams report to members of the Executive Committee. The Board receives regular updates from the 
Executive Committee in relation to business issues and developments.
See page 97

84

Eurocell plc  Annual Report and Accounts 2022

Role of the Chair
The Board has concluded that the Chair has met the independence criteria of the Code on appointment.

There is a clear division of responsibilities between the Chair and the Chief Executive Officer.

The Chair is responsible for ensuring that the Board functions effectively. He sets the agenda for Board meetings and ensures that adequate 
time is devoted to discussion of all agenda items, particularly strategic issues, facilitating the effective contribution of all Directors and ensuring 
that the Board as a whole is involved in the decision-making process.

Role of the Chief Executive Officer
The Chief Executive Officer has principal responsibility for all operational activities and the day-to-day management of the business, in 
accordance with the strategies and policies approved by the Board. The Chief Executive Officer also has responsibility for communicating to the 
Group’s employees the expectations of the Board in relation to culture, values and behaviours.

Role of the Senior Independent Director and  
Non-executive Directors
The Senior Independent Director has an important role on the Board, providing a sounding board for the Chair, leading on corporate governance 
issues and serving as an intermediary for the other Directors. He is available to shareholders if they have concerns which contact through 
the normal channels of the Chair, Chief Executive Officer or other Executive Directors has failed to resolve, or for which such contact is 
not appropriate.

Frank Nelson has served as Senior Independent Non-executive Director throughout the year.

All Non-executive Directors are required to allocate sufficient time to the Company to discharge their responsibilities effectively. The Non-executive 
Directors act in a way they consider will promote the long-term sustainable success of the Group for the benefit of, and with regard to the 
interests of, its stakeholders.

Board composition, commitment and election of Directors
The Nomination Committee leads the process for Board appointments and makes recommendations to the Board. Prior to appointment, Board 
members, in particular the Chair and the Non-executive Directors, disclose their other commitments and agree to allocate sufficient time to the 
Company to discharge their duties effectively and ensure that these other commitments do not affect their contribution.

The Executive Directors may accept an outside appointment provided that such appointment does not in any way prejudice their ability to 
perform their duties as Executive Directors of the Company. Mark Kelly and Michael Scott do not currently hold any outside appointments.

The Non-executive Directors’ appointment letters anticipate a minimum time commitment of 20 days per annum, recognising that there 
is always the possibility of an additional time commitment and ad hoc matters arising from time to time, particularly when the Company is 
undergoing a period of increased activity. The average time commitment inevitably increases where a Non-executive Director assumes additional 
responsibilities such as being appointed to a Board Committee.

All new Non-executive Directors undergo an induction programme and as such spend considerably more than the minimum commitment 
during the course of a year. All Non-executive Directors are required to inform the Chair before accepting another position in order to ensure the 
Director has sufficient time to fulfil their duties. The current Board commitments of all Directors are shown on pages 80 and 81 and their terms of 
appointment are reported on page 110. 

Eurocell plc  Annual Report and Accounts 2022

85

Financial StatementsCorporate GovernanceStrategic ReportCORPORATE GOVERNANCE STATEMENT CONTINUED

Summaries of the Board members’ length of service, ethnicity, gender and age (at 31 December each year) is set out in the charts below:

Length of service

  0-2 years 

  3-7 years 

  8-9 years

Ethnicity

  White British 

  Other ethnic group

2

2

2022

4

2021

6

1

2022

7

1

2021

5

Gender

  Male 

  Female

Age

  50-59 

  60-69 

  70-79

2

2022

1

2021

6

5

2

2

2022

4

2021

3

2

1

The Company’s Articles of Association contain powers of removal, appointment, election and re-election of Directors and provide that all of the 
Directors must retire and may offer themselves for re-election at each Annual General Meeting (‘AGM’).

At the upcoming AGM, all the current Directors intend to offer themselves for election/re-election, with the exception of Mark Kelly and Martyn 
Coffey both of whom have decided to step-down after seven and eight years of service respectively. Following the conclusion of the Board 
evaluation process, the Board considers all the Directors to be effective, committed to their roles and to have sufficient time available to perform 
their duties.

86

Eurocell plc  Annual Report and Accounts 2022

The Board has a process in place to assess the current and future skills and experience needed by the Non-executive Directors against a 
matrix of requirements, through which it has determined that the Non-executive Directors are independent and that the Board, as a whole, has 
appropriate and complementary skills and experience.

Board evaluation and effectiveness
In accordance with the Code, a formal evaluation of the performance of the Board, its Committees, the Chair and individual Directors was 
conducted during the year, with the results presented and discussed at the December 2022 Board meeting.

Given the number of relatively new appointments to the Board during 2022, this evaluation was performed internally by the Chair of the Board.

Interviews were conducted with each Board member and the Group Company Secretary, all of whom fully engaged with the process and 
provided their qualitative feedback. The anonymity of respondents was ensured to promote an open and frank exchange of views.

The interviews identified a number of perceived areas of strength and some areas for enhancement. It was also recognised that a combination 
of the continuity provided by longer-standing Board members, together with the fresh thinking from newer members, were together working well 
to support the Board through its transition.

An overview of the conclusions includes:
•  The Board refresh had promoted a positive and healthy reflection on previously held views and assumptions.

•  The new Board was gaining familiarity of each other, the business, its people and its challenges.

•  More strategic, and less operational, updates at meetings would continue to further improve the quality of the Board’s debate.

•  ESG, culture and people engagement would be given increased board focus in 2023, including the creation of a new ‘Social Values and 

ESG’ Board Committee.

•  A clear plan regarding Board succession was in place, including the potential future recruitment of an additional Non-executive Director in 

due course.

•  Greater Board visibility and interaction with the leadership team was to be developed.

Overall, the results of the interviews indicated that the Board members are satisfied that the Board is operating at an acceptable level in a 
constructive and collaborative way.

The Board believes that the evaluation process described above was appropriate, given the number of relatively new appointments to the 
Board, but will be reviewed for future years. Taking all of the above into account, the Board is satisfied that the current composition of the Board, 
and its Committees, provides an appropriate balance of skills, experience, independence and knowledge to allow the Board and its Committees 
to discharge their duties and responsibilities effectively and in line with the Code.

Conflicts of interest
The duties to avoid potential conflicts and to disclose such situations for authorisation by the Board are the personal responsibility of each 
Director. All Directors are required to ensure that they keep these duties under review and to inform the Group Company Secretary of any 
change in their respective positions.

The Company’s conflict of interest procedures are reflected in its Articles of Association (‘Articles’). In line with the Companies Act 2006, the 
Articles allow the Directors to authorise conflicts and potential conflicts of interest, where appropriate. The decision to authorise a conflict can 
only be made by non-conflicted Directors.

The Board, and its Committees, considers conflicts or potential conflicts at each meeting and, where such instances are identified, takes 
appropriate action, usually by excluding the conflicted party from any related discussions/decisions.

The Articles require the Company to indemnify its officers, including officers of wholly-owned subsidiaries, against liabilities arising from the 
conduct of the Group’s business, to the extent permitted by law.

For a number of years, the Group has purchased Directors’ and Officers’ liability insurance and this is anticipated to continue.

Eurocell plc  Annual Report and Accounts 2022

87

Financial StatementsCorporate GovernanceStrategic ReportCORPORATE GOVERNANCE STATEMENT CONTINUED

Board meetings and attendance
There were seven full Board meetings scheduled during 2022, 
three meetings of the Audit and Risk Committee, three meetings of 
the Remuneration Committee and five meetings of the Nomination 
Committee. All of these meetings were held in-person, with the 
exception of one Board meeting and one Audit and Risk Committee 
meeting, which were held virtually to accommodate pre-existing 
commitments and therefore ensure full attendance.

In addition, two virtual Board update meetings were held during 2022, 
following their successful introduction in 2020, in order to keep the 
Board fully updated on financial and operational matters. There was 
full attendance for both of these update meetings which help maintain 
a high level of Board awareness and support good governance.

The Chair of the Board, Chief Executive Officer and Chief Financial 
Officer are usually invited to attend Audit and Risk Committee 
meetings, although the Audit and Risk Committee also meets with 
the external auditor without any Executive Directors being present.

The Chief Executive Officer and Chief Financial Officer are invited 
to attend Remuneration Committee meetings when appropriate, 
but are never involved in discussions and decisions regarding their 
own remuneration.

The Group Company Secretary is also Secretary to the Audit and Risk, 
Remuneration and Nomination Committees, and attends meetings for 
this purpose.

Number of meetings attended/
eligible to attend

Board

Audit 
and Risk 
Committee

Remuneration 
Committee

Nomination 
Committee

Derek Mapp (appointed 
16 May 2022)

Bob Lawson (retired 
30 June 2022)

Frank Nelson

Martyn Coffey

Mark Kelly

Michael Scott

Sucheta Govil (stepped-
down 31 July 2022)

Kate Allum (appointed 
1 July 2022)

Alison Littley (appointed 
1 July 2022)

Iraj Amiri (appointed 
7 November 2022)

5/5

2/2

7/7

6/7

7/7

7/7

2/3

4/4

4/4

2/2

–

–

3/3

2/3

–

–

1/1

2/2

1/2

1/1

1/1

1/1

3/3

3/3

–

–

1/1

2/2

1/1

–/–

3/3

1/1

5/5

5/5

4/4

–

1/3

2/2

2/2

–/–

All absences were due to a clash with a pre-existing engagement.

Board packs are distributed in the week prior to each meeting to 
provide sufficient time for Directors to review their papers in advance. 
If Directors are unable to attend a Board meeting for any reason, they 
nonetheless receive the relevant papers and are consulted prior to the 
meeting and their views are made known to the other Directors.

The Group Company Secretary
All the Directors have access to the advice and services of the Group 
Company Secretary. The Group Company Secretary has responsibility 
for ensuring that all Board procedures are followed and for advising 
the Board, through the Chair, on all governance matters. The Group 
Company Secretary provides updates to the Board on regulatory and 
corporate governance issues, new legislation, and Directors’ duties 
and obligations. The appointment and removal of the Group Company 
Secretary is one of the matters reserved for the Board. 

Paul Walker has served as Group Company Secretary throughout 
the year.

Whenever necessary, Directors may take independent professional 
advice at the Company’s expense. Board Committees are provided 
with sufficient resources to undertake their duties, including the option 
to appoint external advisers when they deem it appropriate.

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Eurocell plc  Annual Report and Accounts 2022

Board induction, development and support
Following appointment, a new Director undergoes an induction 
programme, which includes a teach-in from Executive Committee 
members on key aspects of the business, including the background 
to our industry and markets, as well as the Company’s strategy, 
commercial approach, manufacturing and logistics operations, 
administrative functions and culture.

Summary of induction programme:

Understand 
the business

•  Meet, on a one-to-one basis, the Chair, Executive 

Directors and other Non-executive Directors

•  Receive teach-in presentations from all key 

functions within the Group, including Commercial, 
Operations, Human Resources, Finance, Marketing 
and IT

•  Meet with external stakeholders where appropriate 
e.g. customers, suppliers, advisers, and in some 
cases, major shareholders

•  Review previous Board and Committee 

papers, Committee terms of reference, investor 
presentations and staff survey results

Meet our 
colleagues

•  Meet with the Executive Committee and senior 

management teams

•  Visit all major operational sites, including factories, 
the main warehouse, a selection of branches and 
the main offices, including an opportunity to meet 
with colleagues from these areas 

Individual development and training needs are identified through the 
Board evaluation process and through individual reviews between the 
Directors and the Chair. 

Risk management and internal control
The Board acknowledges its responsibility for determining the nature 
and extent of the significant risks it is willing to take in achieving its 
strategic objectives, and for the Group’s system of internal control.

The Board has carried out a review of the effectiveness of the Group’s 
risk management and internal control systems, including financial, 
operational and compliance controls, for the period covered by this 
Annual Report.

The Strategic Report comments in detail (pages 70 to 77) on the 
nature of the principal risks and uncertainties facing the Group; in 
particular those that would threaten our business model, future 
performance, solvency or liquidity and the measures in place to 
mitigate them. In conducting its review, the Board has included 
a robust assessment of these risks and the effectiveness of 
mitigating controls.

The Audit and Risk Committee Report on pages 98 to 103 describes 
the internal control system and how it is managed and monitored.

The Board confirms that no significant failings or weaknesses were 
identified in relation to the review. The Board also acknowledges that 
such systems are designed to manage, rather than eliminate, the 
risk of failure to achieve business objectives and can only provide 
reasonable and not absolute assurance against material misstatement 
or loss.

The cyber incident noted above was not the result of a breakdown 
in internal controls. Our investments over the last several years in 
enhanced cyber security played a major role in identifying the incident, 
enabling core systems to be restored quickly and mitigating the 
overall impact on the Group. Following the incident, we have also 
implemented further resilience and security in this area. 

Stakeholder engagement and Section 172(1) statement
Engagement with our shareholders and wider stakeholder groups 
plays a vital role across the Group, including at Board level. One of 
the primary areas of focus for the Board at any time is the impact its 
decisions or actions may have on key stakeholder groups represented 
within the Board’s duty under s172 of the Companies Act 2006.

The Board is mindful of the levels of engagement with key stakeholder 
groups and how their respective views may be incorporated into 
relevant decision making. Board discussions therefore seek to 
appropriately consider the impact of its decisions and views of key 
stakeholder groups thereon, whilst always ensuring the need to 
promote the success of the Company for the benefit of its members 
as a whole.

In doing so, s172 requires the Directors to have regard (amongst other 
matters) to:
(a)  the likely consequences of any decision in the long term;
(b)  the interests of the Company’s employees;
(c)    the need to foster the Company’s business relationships with 

suppliers, customers and others; 

(d)   the impact of the Company’s operations on the community and 

the environment; 

(e)   the desirability of the Company maintaining a reputation for high 

standards of business conduct; and 
the need to act fairly as between members of the Company.

(f) 

The Board considers information from across the organisation to 
help understand the impact of its operations and decisions, and the 
interests and views of our key stakeholders. This includes reviews of 
strategy, financial and operational performance, as well as information 
covering areas such as key risks, and legal and regulatory compliance.

This information is provided to the Board, and its Committees, through 
reports sent in advance of each meeting, and through in-person 
presentations, where appropriate. As a result of these activities, the 
Board has developed a good understanding of the interests and 
views of all stakeholders, and other relevant factors, which enables 
the Directors to comply with the requirements of section 172 of the 
Companies Act 2006.

The table overleaf sets out the Board’s approach to stakeholder 
engagement, why stakeholders matter and some key decisions 
made during 2022. The Board will sometimes engage directly with 
certain stakeholders on certain issues, but the size and distribution of 
our stakeholders and of the Eurocell Group dictate that stakeholder 
engagement often takes place at an operational level.

To give greater understanding to this, we have provided clear cross-
referencing to where more detailed information can be found in this 
Annual Report and Financial Statements.

Eurocell plc  Annual Report and Accounts 2022

89

Financial StatementsCorporate GovernanceStrategic ReportCORPORATE GOVERNANCE STATEMENT CONTINUED

Why they matter

How we engage

Shareholders

Employees

Customers

Suppliers

The Board recognises 
the dependence of 
our growth plans on 
building strong and 
lasting relationships 
with our customers. 
Inter alia, this requires 
that we continuously 
improve product 
ranges, quality, 
availability and service 
to become the 
supplier of choice.

The Board appreciates 
that to operate 
effectively we must 
ensure secure supplies 
of good quality 
sustainable materials 
at a fair price from 
suppliers with high 
ethical standards, 
and monitor supplier 
performance against 
appropriate metrics.

Regular contact takes 
place between senior 
management and key 
customers, with our 
sales teams ensuring 
we engage properly 
across the full range of 
customers. 

Customer 
reviews discuss 
our operational 
performance, including 
service levels and 
other relevant matters.

Our objective is to 
build and maintain 
strong and lasting 
working relationships 
with our supplier base.

Regular review 
meetings are held 
between senior 
management and key 
suppliers to discuss 
relevant topics, such 
as pricing, supply 
continuity and service 
levels.

Formal tender 
processes are 
undertaken for large 
and/or high value 
supplies, which helps 
develop relationships 
and creates a better 
understanding for 
all parties of the key 
issues involved.

We perform customer 
insight surveys on 
a regular basis to 
assess satisfaction 
and understand ‘Net 
Promoter Scores’.
In addition, quarterly 
forums are held with 
customer groups 
to discuss product 
design and innovation.

Regular monitoring 
of social media 
platforms for relevant 
comments/issues, 
coupled with Trustpilot 
customer reviews/
ratings and direct 
comments received 
from customers 
visiting our branches, 
provide valuable 
customer insight.

The Board recognises 
the importance of 
engaging with all 
shareholders and 
prioritises effective 
dialogue to ensure 
that we capture and 
embrace feedback 
relating to areas 
of interest and of 
concern, and to 
ensure that our 
obligations are met.

The Group runs 
a comprehensive 
investor relations 
programme that 
results in regular 
dialogue with 
the investment 
community. 

This includes formal 
presentations made 
to institutional 
shareholders and 
analysts, following 
the announcement of 
the Group’s half-year 
and full-year results, 
covering a range of 
key topics affecting 
the Group’s strategy, 
financial and operating 
performance. Ad hoc 
meetings are also 
held following trading 
updates and otherwise 
throughout the year.

The Chair, the Senior 
Independent Director 
and the other Directors 
are available to engage 
in dialogue with major 
shareholders as 
appropriate. 

Shareholders have 
the opportunity to 
meet members of the 
Board and the senior 
management team at 
the Annual General 
Meeting and to ask 
any questions they 
may have.

The Board understands 
that our colleagues 
underpin the 
performance and 
success of our business 
and, therefore, the 
importance of providing 
a safe working 
environment that 
promotes inclusion 
and diversity, as well as 
ensuring they have the 
opportunity to realise 
their potential and 
progress in their careers.

The Group conducts 
periodic staff surveys. 
In 2022 this included 
the annual ‘Pulse’ 
survey, combined with 
subsequent listening 
groups, to source the 
views of colleagues 
directly on several 
important topics and 
develop appropriate 
action plans. All 
results are analysed, 
shared with colleagues 
and used to drive 
appropriate change and 
improvement.

Management regularly 
‘walk the floor’ to 
understand first-hand 
the experiences of 
our colleagues and 
also undertake visits 
to operating sites and 
branches to ensure 
all parts of the Group 
are understood and 
taken into account in 
formulating plans.

Regular team-briefings 
on operational and 
financial performance, 
coupled with the 
publishing of internal 
bulletins (‘In the 
Know’), help to keep 
our colleagues well 
informed.

All whistleblowing 
reports and grievances 
are investigated and 
appropriate changes 
implemented to help 
prevent reoccurrence.

Communities and 
environment

The Board 
understands the role 
all organisations have 
to play in protecting 
the environment and in 
mitigating the impact 
of climate change.

The Board also 
recognises the need 
to support the local 
communities in which 
our larger facilities are 
located.

We believe 
sustainability sits right 
at the heart of our 
business. 

We are the leading 
UK-based recycler 
of PVC windows, 
through our two 
recycling sites in 
Selby and Ilkeston, 
which drive a very 
large carbon saving 
compared to the use 
of virgin materials.

Our major sites 
engage with and 
support their local 
communities on an 
ongoing basis. We 
seek to recruit locally, 
retain a skilled local 
workforce, build 
relationships with 
local community 
organisations and 
support charitable 
initiatives where 
possible. 

Government and 
regulatory/industry 
bodies

The Board recognises 
the critical importance 
of ensuring the highest 
standards of corporate 
governance, including 
compliance with 
the rules for listed 
companies and other 
relevant regulations 
(e.g. health & safety, 
taxation), which 
together give us our 
licence to operate.

The Company 
applies the principles 
and provisions of 
the UK Corporate 
Governance Code and 
operates structures 
and policies to ensure 
ongoing compliance.

We also operate clear 
and effective policies 
to help prevent 
wrongdoing, including 
whistleblowing, bribery 
and corruption, fraud, 
financial crime and 
modern slavery, with 
training provided 
where appropriate.

Regular meetings 
are held with tax 
advisers to discuss tax 
compliance, HMRC 
correspondence 
and other relevant 
issues pertinent to the 
Group’s finances and 
tax position.

The Company is 
a member of both 
the Windows and 
Recycling groups of 
the British Plastics 
Federation and the 
British Fenestration 
Rating Council, which 
provide a forum to 
understand changes in 
relevant legislation and 
building standards.

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Eurocell plc  Annual Report and Accounts 2022

Communities and 
environment

The Board is actively 
engaged with the 
development and 
implementation of the 
Group’s ESG strategy.

The Board receives 
regular updates 
on sustainability 
issues, including the 
performance of the 
two recycling sites.

Government and 
regulatory/industry 
bodies

The Audit and Risk 
Committee receives 
regular reports on 
governance, regulatory 
and compliance 
matters from 
management and from 
external and internal 
auditors. The internal 
audit programme is 
designed to provide 
assurance in this area.

In addition, the Board 
receives updates 
on matters such as 
developments in 
building regulations 
and our associated 
new product 
development 
initiatives.

Shareholders

Employees

Customers

Suppliers

How the Board 
complements 
engagement 
efforts

During 2022, the Chair 
met with some of our 
largest shareholders 
without the Executive 
Directors being 
present.

The Board 
also received 
regular updates 
on shareholder 
engagement and 
investor feedback, 
analyst reports 
and share price 
developments from 
the Chief Financial 
Officer.

Throughout 2022, 
the Board received 
regular updates on 
our performance 
against customer 
service-related KPIs, 
compared to historical 
and industry/sector 
benchmarks.

The Board has 
significant experience 
in supply chain 
management.

During 2022, raw 
material availability 
and pricing have 
been discussed at 
all Board meetings 
and updates. Board 
members have 
shared their ideas 
and experiences on 
supplier relationships 
and engagement, in 
the light of current 
supply chain risks and 
challenges.

During 2022, the Board 
received updates on 
the progress of our 
colleague engagement 
initiatives and, in 
particular, considered 
the results of the 
staff surveys and the 
proposed action plan to 
address matters arising.

This included the Board 
being instrumental 
in driving proposed 
improvements to 
the employee value 
proposition, including 
staff welfare and 
facilities.

Board members were 
also able to share 
their own experiences 
and ideas to address 
the retention and 
recruitment challenges 
that continued through 
the year. 

The Chief Executive 
Officer provided 
regular updates to the 
Board on health and 
safety matters and the 
steps taken to ensure 
appropriate safety and 
wellbeing arrangements 
were in place.

How their interests 
were considered 
during 2022

Investor relations 
is covered at all 
Board meetings and 
updates.

The Board reviewed 
the strategy of the 
business and identified 
where emphasis 
should be placed in 
the medium-term, 
including capitalising 
on opportunities 
for market share 
growth in Profiles, 
driving value from 
the existing branch 
network and improving 
the employee value 
proposition. The 
Board also approved 
defensive measures in 
Q4, including a cost 
saving programme 
and the sale of 
Security Hardware. 
These actions leave 
the business better 
placed for the future.

The Board approved 
management’s 
proposals to improve 
staff welfare facilities and 
also introduce:
•  a healthcare 

cash plan for all 
colleagues;
•  an enhanced 
maternity and 
paternity policy; and
•  improved recognition 
of, and reward for, 
long-service.

The Board also 
approved capital 
expenditure for a new 
HR information system, 
which is expected to 
significantly improve the 
employee experience at 
Eurocell when launched 
in 2023.

These actions support 
our objective to become 
an employer of choice in 
the regions we operate.

The Board approved 
capital expenditure to 
improve operational 
efficiency and 
ultimately customer 
service, including new 
carousel warehouse 
racking. 

Approved capital 
expenditure also 
included a new 
website and 
e-commerce platform, 
which will be launched 
in 2023, with the 
aim of significantly 
improving the 
customer journey.

The Board also 
approved a medium-
term contract with 
a new supplier of 
rainwater products, 
which is expected to 
significantly improve 
product quality and 
availability in the 
branches.

The Board continued 
to work with and 
advise management 
on their approach, 
including:
•  to accept supplier 
cost increases, 
where appropriate, 
to provide security 
of supply; and
•  to pass a fair 

proportion of such 
increases on to our 
own customers 
through selling 
price increases and 
potentially reversible 
surcharges.

The Board approved 
the formation of a 
‘Social values and 
ESG’ committee.

The purpose of the 
committee is to 
provide oversight 
of the Group’s ESG 
programme, including:
•  sustainability;
•  employee welfare;
•  responsible 

business practices; 
and

•  the Company’s 

contribution to the 
societies in which it 
operates.

The Board supported 
management’s 
ongoing initiative 
to engage and 
collaborate with 
industry bodies, 
house builders, 
energy consultants 
and glass/hardware 
manufacturers 
to develop new 
products to meet the 
Government’s ‘Future 
Homes Standard’ for 
the new build sector.

Further details

See Chief Financial 
Officer’s Report 
on page 66

See Valuing our People 
on page 56

See Chief Executive 
Officer’s Report 
on page 12

See Working 
Responsibly 
on page 61

See Working 
Responsibly 
on page 61

See Working 
Responsibly 
on page 61

Eurocell plc  Annual Report and Accounts 2022

91

Financial StatementsCorporate GovernanceStrategic ReportCORPORATE GOVERNANCE STATEMENT CONTINUED

Engagement with the workforce
As described in Stakeholder engagement on pages 89 to 91, we 
recognise that our colleagues underpin the performance and success 
of our business and active engagement has never been more 
important in the current social, economic and political environment.

workforce. Our incumbent Executive Directors’ pension contribution 
rates, while in line with the policy for existing Executive Directors, did 
not match the wider workforce during the year, although they have 
been subsequently adjusted from 1 January 2023 onwards – see 
below for further details.

The Group organises a number of colleague engagement initiatives 
to complement the existing team briefings, continuous improvement 
workshops, newsletters and health and safety forums currently in 
place, including:
•  colleague focus groups with the designated Non-executive 

Director, Alison Littley, to ensure workforce views are heard by 
the Board;

•  departmental ‘listening groups’ to allow colleagues to give direct 
feedback from which appropriate action plans can be formulated;

•  group-wide ‘Pulse’ and ‘Safety, Health, Environment and 

Quality’ staff surveys, to provide invaluable insight into how our 
colleagues feel;

•  review of retention and recruitment challenges, to identify areas 
for improvement and ensure we remain competitive in the 
labour market;

•  enhancement of the induction process for new colleagues, to help 

address short-term staff turnover;

•  more flexible approaches to working, including hybrid working 

where appropriate;

•  enhancement of colleague facilities and rest-room arrangements, 

as part of overall staff welfare improvements; and

•  continued opportunity for all colleagues to become shareholders 

via the Save As You Earn scheme, to share in the Group’s success.

In addition, the Board assesses and monitors culture through:
•  reviews of staff survey results and response rates;

•  reviews of staff turnover rates; 

•  reviews of health and safety data, including near misses; 

•  reviews of employee whistleblowing cases; 

• 

interaction with senior management and workforce; and 

•  observation of attitudes towards regulators such as HMRC and 

HSE, as well as internal and external auditors.

The Board is satisfied the above practices and behaviours throughout 
the Group are developing well to support improved employee 
engagement. In addition, as set out in ‘Valuing our people’ on pages 
56 to 60, we have a number of in-progress and planned initiatives to 
improve our employee value proposition and retention rates, and drive 
down labour turnover.

Statement of compliance with the Code
This Corporate Governance Statement, together with the Nomination 
Committee Report, the Audit and Risk Committee Report and the 
Remuneration Committee Report, provide a description of how the 
principles and provisions of the Code have been applied during 2022.

It is the Board’s view that, during 2022, Eurocell plc was in compliance 
with the relevant provisions set out in the Code in all material respects 
except for Provision 38.

Provision 38 provides that Executive Director pension contribution 
rates (or payments in lieu) should be in line with those available to the 

92

Eurocell plc  Annual Report and Accounts 2022

During the year, the changes proposed to the Directors’ Remuneration 
Policy, resulted in the pension contributions for the incumbent 
Executive Directors being reduced to 10% of salary from April 2022 
onwards, in order to be aligned with those with the highest rate below 
the Board level. From 1 January 2023, in line with the Investment 
Association’s guidance, the contributions were further reduced 
for Michael Scott to 5% to be aligned with those available to the 
workforce. In the light of Mark Kelly’s upcoming retirement, his pension 
contributions have not been reduced.

Further details regarding the Executive Directors’ pension contributions 
are set out on page 113 of the Directors’ Remuneration Report.

This statement complies with sub-sections 2.1, 2.2(1), 2.3(1), 2.5, 
2.7 and 2.10 of Rule 7 of the Disclosure Rules and Transparency 
Rules of the Financial Conduct Authority. The information required to 
be disclosed by sub-section 2.60 of Rule 7 is shown on pages 120 
to 122.

Annual General Meeting
Our AGM will be held at our Head Office (see Company Information on 
page 177 for details) on 11 May 2023.

The notice of our AGM, together with the Directors’ voting 
recommendations on the resolutions to be proposed, is included on 
a separate circular to shareholders and will be dispatched at least 20 
working days before the meeting. The notice will be available to view at 
investors.eurocell.co.uk.

All Directors intend to attend the AGM, including the Chairs of the 
Audit and Risk, Remuneration and Nomination Committees, who are 
available to answer questions. The Board welcomes questions from 
shareholders who have an opportunity to raise issues informally or 
formally before or during the meeting.

For each proposed resolution, the proxy appointment forms provide 
shareholders with the option to direct their proxy vote either for or 
against the resolution or to withhold their vote. The proxy form and 
any announcement of the results of a vote make it clear that a ‘vote 
withheld’ is not a vote in law and will not be counted in the calculation 
of the proportion of the votes for and against the resolution.

All valid proxy appointments are properly recorded and counted by 
Equiniti, the Company Registrars. Information on the number of shares 
represented by proxy, the proxy votes for and against each resolution, 
and the number of shares in respect of which the vote was withheld 
for each resolution, together with the proxy voting result, are given 
at the AGM. The total votes cast, including those at the AGM are 
published on our website (investors.eurocell.co.uk) immediately 
after the meeting.

Derek Mapp
Chair 

15 March 2023 

NOMINATIONS COMMITTEE REPORT

Chair

Members

Derek Mapp

Frank Nelson

Martyn Coffey

Kate Allum

Alison Littley

Iraj Amiri

Role and responsibilities:
The principal duties of the Nomination Committee are to:
•  regularly review the structure, size and composition of the Board 
(including its skills, knowledge, experience, length of service and 
diversity) and make recommendations to the Board with regard to 
any changes; 

• 

identify and nominate, for approval by the Board, candidates to fill 
Board vacancies; 

•  review the time commitments required from Non-executive 

Directors, along with the number of external directorships held, to 
ensure all duties are being fulfilled; and 

•  maintain an effective succession plan for the Board and senior 

management considering the challenges and opportunities facing 
the Company, along with the skills and expertise needed in the 
future, while promoting diversity of ethnicity, gender, background 
and skills.

Summary of activities during the year
The Nomination Committee met five times during the year and 
attendance at the meetings is shown on page 88.

The main activities of the Committee included:
•  the search, selection and recruitment of Derek Mapp as Chair of 

the Board, following Bob Lawson’s retirement, and of Alison Littley, 
Kate Allum and Iraj Amiri, as Non-executive Directors, recognising 
succession requirements and taking account of the required skill 
sets and experience for the Board’s composition;

•  the search, selection and recruitment of Darren Waters, as 

Chief Executive Officer Designate, in preparation for Mark Kelly’s 
retirement;

•  continued succession planning for the Board, given the length and 

concurrency of service of Martyn Coffey and Frank Nelson; 

•  overseeing the ongoing development of the Executive Committee;

•  considering the results of the internal review of the Committee’s 

effectiveness (see page 87 for further details); 

•  a review of Directors’ time commitments and independence;

•  consideration of the re-election of Directors at the Annual General 

Meeting; and 

•  approving updates to the Committee’s terms of reference.

Dear Shareholder,

I am pleased to report to you on the main activities of the 
Committee and how it has performed its duties during 2022.

A key responsibility of the Committee is to ensure orderly Board 
succession and, this year, the Committee’s main focus has been on 
executing succession plans for a number of Board changes as follows:
•  The retirement in May 2022 of Bob Lawson, my predecessor 

as Chair.

•  Sucheta Govil stepping down from the Board in July 2022.

•  Martyn Coffey intending to step down from the Board at the 

2023 AGM.

•  The retirement of Mark Kelly, also at the 2023 AGM.

On behalf of the Board, may I take this opportunity to thank Bob, 
Sucheta, Martyn and Mark for their valuable contributions to 
the Group.

On the recommendation of the Committee, there have been several 
new appointments to the Board. In 2022, myself, Alison Littley, Kate 
Allum and Iraj Amiri were appointed to the Board as Non-executive 
Directors. Alison, Kate and Iraj bring valuable commercial insight and 
extensive board committee and ESG experience and have further 
strengthened the expertise of the Board in these areas. Darren Waters 
will join the Board in spring 2023, as Chief Executive Officer Designate, 
and will bring a wealth of commercial and operational experience to 
the Group, alongside good knowledge of the building products and 
fenestration sectors in the UK.

I am very pleased that we have been able to attract such high-calibre 
individuals into the Company.

The Committee also continues to consider succession planning for 
the Board in the medium-term, given the length and concurrency of 
service of other Non-executive Directors, and to oversee the continued 
development and evolution of the Executive Committee which, this 
year, has included the recruitment of a new Chief Operating Officer.
The Committee’s activities have considered diversity and ethnicity as 
important priorities, and we have made progress with both over the 
last twelve months. 

Finally, I would like to thank my fellow Board and Committee members 
who have served throughout the year, for their valuable contribution 
and support.

Derek Mapp
Chair of the Nomination Committee

15 March 2023

Eurocell plc  Annual Report and Accounts 2022

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Financial StatementsCorporate GovernanceStrategic ReportNOMINATIONS COMMITTEE REPORT CONTINUED

Nomination Committee members
During 2022, the Nomination Committee comprised: 

Chair: 
Derek Mapp (from 1 July 2022), Bob Lawson* (to 30 June 2022)

Committee members:
Frank Nelson (throughout 2022)
Martyn Coffey (throughout 2022)
Kate Allum (from 7 October 2022)
Alison Littley (from 7 October 2022)
Iraj Amiri (from 7 November 2022)
Sucheta Govil (to 31 July 2022)
Mark Kelly (to 6 October 2022)

*  Where the Committee was dealing with matters relating to Bob Lawson’s 

succession, Frank Nelson, the Senior Independent Non-executive Director, 
assumed role of Committee Chair.

The Code recommends that a majority of the Nomination Committee 
be Non-executive Directors, independent in character and judgement 
and free from any relationship or circumstance which may, could or 
would be likely to, or appear to, affect their judgement. The Board 
considers that the Company complies with the Code in this respect.

Only members of the Committee have the right to attend Committee 
meetings, but the Committee may invite others, including the Human 
Resources Director and external advisers, to attend all or part of any 
meeting if it thinks it is appropriate, necessary, or pursuant to the terms 
of any agreement with shareholders.

The Nomination Committee will meet as often as it deems necessary 
but, in accordance with its terms of reference, at least twice a year.

Diversity and inclusion
All Board and senior management appointments are made on merit, 
in line with the approach adopted throughout the Group’s workforce. 
The Board recognises and embraces the benefits of diversity and, in 
particular, the value that different perspectives and experience bring to 
the quality of debate and decision making.

The Board recognises the Group operates in a historically male-
dominated industry, but is committed to consider diversity as a 
key element in senior appointments. The relatively small size of the 
Board and the existing Directors’ service contracts currently in place 
will inevitably limit the potential pace of change. Nevertheless, as 
vacancies arise, the Board will seek to move towards the FCA’s 
targets of:
•  at least 40% of the Board being women;

•  at least one of the senior board positions (Chair, Chief Executive 

Officer, Senior Independent Director or Chief Financial Officer) being 
a woman; and

•  at least one member of the Board being from an ethnic minority 

background.

However, the overriding policy in any new appointments will continue 
to one of selecting candidates with an appropriate mix of skills, 
capabilities and market knowledge, to ensure the continued success 
of the business.

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Eurocell plc  Annual Report and Accounts 2022

Details of the Board and Executive Committee’s gender/ethnicity is as follows:

Gender representation:

At 31 December 2022

Men

Women

Total

At 31 December 2021

Men

Women

Total

Ethnicity representation:

At 31 December 2022

White British or other 
White (including minority-
white groups)

Other ethnic group, 
including Arab

Total

At 31 December 2021

White British or other 
White (including minority-
white groups)

Other ethnic group, 
including Arab

Total

Number of  

Board members

% of  

the Board

Number of senior positions 
on the board (CEO, CFO, 
SID and Chair)

Number in  

executive management

% of executive 
management

6

2

8

75%

25%

100%

4

–

4

5

1

6

83%

17%

100%

Number of  

Board members

% of  

the Board

Number of senior positions 
on the board (CEO, CFO, 
SID and Chair)

Number in  

executive management

% of executive 
management

5

1

6

Number of  

Board members

7

1

8

Number of  

Board members

5

1

6

83%

17%

100%

% of  

the Board

88%

12%

100%

% of  

the Board

83%

17%

100%

4

–

4

4

1

5

80%

20%

100%

Number of senior positions 
on the board (CEO, CFO, 
SID and Chair)

Number in  

executive management

4

–

4

6

–

6

Number of senior positions 
on the board (CEO, CFO, 
SID and Chair)

Number in  

executive management

4

–

4

5

–

5

% of executive 
management

100%

–

100%

% of executive 
management

100%

–

100%

The above data was collected on the basis of self-reporting by the individuals concerned who were asked to select their gender/ethnicity from a 
list of options derived from the FCA’s template.

No changes to the Board or Executive Committee have occurred since 31 December 2022 that would affect the above data.

The gender balance of those in the senior management and their direct reports is included within the Responsible Business section on page 58.

Eurocell plc  Annual Report and Accounts 2022

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Financial StatementsCorporate GovernanceStrategic ReportNOMINATIONS COMMITTEE REPORT CONTINUED

Succession planning
In 2022, the Committee continued its proactive work on succession planning for the Board, taking account of:
•  the notifications received from Bob Lawson, the previous Chair, and, more recently, Sucheta Govil and Martyn Coffey, both Non-executive 

Directors, of their respective intentions to retire/step-down from the Board;

•  the length of service of Frank Nelson, a Non-executive Director, whose Board membership will reach nine years during 2024; and

•  general succession considerations regarding the Executive Directors.

As part of this process, a detailed review of the composition, skills and experience of the Board, and each of its Committees, was undertaken 
to develop desired role profiles and identify the preferred attributes to be sought in future appointments. In the light of strong recent growth, this 
review also identified the benefits of increasing the number of Non-executive Directors on the Board.

All appointments to the Board are subject to a formal, rigorous and transparent appointment process, and are made based on merit and 
objective criteria. After a selection process involving several firms, the Committee engaged Lygon Group as the search firm to support the 
recruitment of myself as Chair, and subsequently of Alison Littley, Kate Allum and Iraj Amiri, as new Non-executive Directors and Darren Waters, 
as Chief Executive Officer Designate. Lygon Group have no connection with the Company or any individual Director. 

The process for these appointments is detailed below:

1 Candidate requirements

A detailed candidate profile setting out required capabilities and experience was agreed. After a selection 
process, Lygon Group was appointed to facilitate the process

2 Search

Lygon Group prepared an initial longlist of candidates and conducted the first round of interviews to assess 
the candidates’ fit with the role and key competencies

3 Interviews

The Committee then considered a shortlist of candidates and interviews were held with all Board members

4 Board approval and 
announcement

The Committee made a recommendation to the Board for its consideration. Following Board approval, the 
appointments were announced to the market

As part of the development of the Executive Committee, the Nomination Committee has continued to consider succession planning for senior 
management, in order to maintain an appropriate balance of skills, experience and diversity within the Company in line with our strategic 
priorities. This ongoing planning process includes an analysis of any succession gaps or risks identified and includes contingency plans for the 
sudden or unexpected departure of Executive Directors or other senior managers.

The benefits of this proactive approach are illustrated by the ongoing evolution of the Executive Committee, ensuring the Company is well 
placed, with the best people and the right balance of skills to secure future success. In 2022, the successful recruitment of a new Chief 
Operating Officer supports our strategic priority to deliver sustained operational excellence and optimise returns on recent investments in 
operating capacity.

In summary, we are confident that the Board has a good understanding of succession planning across the Group and the range of measures 
being used to continue to develop and recruit talented senior employees.

Derek Mapp
Chair of the Nomination Committee 

15 March 2023

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Eurocell plc  Annual Report and Accounts 2022

Executive Committee 
(in addition to Mark Kelly and Michael Scott)

Beth Boulton
Marketing Director

Andy McDonnell
Commercial Managing Director

Bruce Stephen
Group Human Resources Director

Beth joined Eurocell in November 2021. She 
previously worked for Magnet Kitchens where 
she was Head of Marketing and Digital. Prior 
to that role, Beth was Marketing Director at 
Utopia Bathrooms and has also held positions 
at Topps Tiles and Jewson.

Andy joined Eurocell in May 2018, initially as 
Managing Director for the Building Plastics 
division, and more recently has stepped 
up to the role of Commercial Managing 
Director, with responsibility for the majority 
of commercial activities in both our major 
divisions. He previously held senior leadership 
positions in retail and trade at B&Q, 
TradePoint and Oak Furniture Land.

Bruce joined Eurocell in July 2019. He 
previously worked for Greencore holding 
various roles including, most recently, 
Corporate Services Human Resources 
Director. Prior to Greencore, Bruce worked 
for Danone (Dairy) and Walkers Snacks 
(PepsiCo).

Colin Hales
Chief Operating Officer

Mike McKay
Group IT Director

Paul Walker
Group Company Secretary

Colin joined Eurocell in May 2022. He 
previously worked for Envases where he 
was Managing Director and has extensive 
experience across multi-site operations 
where he has led and managed functions 
incorporating manufacturing, distribution 
and supply chain planning. Previously, Colin 
held roles at Kingspan Insulation Boards and 
also at Kongsberg Automotive where, most 
recently, he was Vice President of Business 
Area Interior Systems. 

Mike joined Eurocell in March 2020. He 
previously worked for Polypipe Group 
(now Genuit Group) where he was Group 
Information Services Director for 15 years. 
Immediately prior to this, Mike was Head of 
Information Services for William Grant & Sons 
and he has also held positions with Ascent 
Technology and APV Baker.

Paul joined Eurocell in August 2019 and 
was appointed Group Company Secretary 
in September 2019. He previously worked 
for DFS Furniture plc where he was Financial 
Controller and, most recently, Director 
of Central Finance and Group Company 
Secretary. He is a member of the Institute of 
Chartered Accountants in England and Wales.

Eurocell plc  Annual Report and Accounts 2022

97

Financial StatementsCorporate GovernanceStrategic ReportAUDIT & RISK COMMITTEE REPORT

Chair

Members

Frank Nelson

Alison Littley

Iraj Amiri

Dear Shareholder,

I am pleased to report to you on the Audit and Risk 
Committee’s objectives and activities during 2022.

This report explains how the Audit and Risk Committee has 
discharged its responsibilities during 2022.

From a risk management perspective, the cyber incident we 
experienced in July was significant. It resulted in some temporary 
disruption, but our core systems were restored quickly, with the 
business remaining operational throughout and trading normally from 
mid-August. Our business continuity plans responded well to a live 
event. In the immediate aftermath of the incident, the Committee 
reviewed the status of our cyber defences, and recommended 
additional investments in IT infrastructure to further enhance our 
resilience and security. This area will remain a very high priority for the 
Committee. 

In reviewing the 2022 Annual Report, in addition to the review of the 
key areas of accounting estimates and judgements as noted on page 
100, the Committee considered the accounting treatment of three key 
items: the cyber incident business interruption insurance claim income, 
the sale of Security Hardware and restructuring costs incurred in the 
year, and concluded that, in each case, it was appropriate.

The Internal Audit programme for 2022 included a review of our 
Whistleblowing policy, tax risks and ESG strategy. These reviews all 
demonstrated solid foundations upon which further developments and 
improvements can be based.

Collectively, this work has provided the necessary assurance to the 
Committee that internal controls and governance are both adequate 
and working effectively. A summary of our activities, including the key 
accounting estimates and judgements made, is set out in this report.

Looking forward, the Committee has now also reviewed and 
considered the impacts of the BEIS White Paper on Audit and 
Corporate Governance reforms and believes the Company is in a 
good position to meet the new requirements as/when they become 
applicable.

Finally, I would like to thank my fellow Committee members, and both 
the internal and external auditors, for their valuable contribution and 
support during year.

Frank Nelson
Chair of the Audit and Risk Committee

15 March 2023

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Eurocell plc  Annual Report and Accounts 2022

Role and responsibilities:
The key responsibilities of the Committee are to:
•  review the Annual Report, Half-Year Report and any other formal 
announcements relating to the Group’s financial performance, 
giving due consideration to significant accounting issues and 
judgements contained therein, as well as compliance with 
accounting standards and other legal and regulatory requirements; 

•  review the Annual Report and Financial Statements to advise the 
Board on whether they give a fair, balanced and understandable 
explanation of the Group’s business and performance over the 
relevant period; 

•  review the Group’s financial reporting systems and procedures; 

•  review the Group’s internal controls and risk management systems 
and advise the Board whether they are adequate, by considering 
reports on their effectiveness from the Chief Financial Officer and 
Chief Executive Officer, together with reports from the Group’s 
outsourced internal auditors and from the external auditor; 

•  review and update the Group’s risk register, as part of the 

assessment of emerging and principal risks; 

•  review the Group’s procedures to ensure compliance with the 

provisions of the Bribery Act 2010 and the Group’s Whistleblowing 
Policy; 

•  review the external auditors’ independence and objectivity, audit 
and non-audit fees and make recommendations regarding audit 
tender and the appointment and remuneration of the auditors, 
together with the terms of their engagement; 

•  review the annual audit plan and monitor the effectiveness of the 

external audit process; 

•  monitor and review the effectiveness of the outsourced internal 
audit function, including a review of the internal audit plan, all 
internal audit reports, and management’s responses to the findings 
and recommendations of the internal audit function; 

•  consider the adequacy of the Group’s finance function; 

•  review the Group’s Tax Strategy; and 

•  review the Committee terms of reference.

Summary of activities during the year
The Audit and Risk Committee met formally three times during the 
year and attendance at the meetings is shown on page 88.

The areas of particular focus for the Committee in 2022, and up to the 
date of this Annual Report, were as follows:
•  Considered the operational and financial impact of the cyber 

incident in July/August on the Company’s IT infrastructure, financial 
reporting and control, including assessment of existing cyber 
defences, oversight for further investments to improve resilience 
and security in this area and the associated business interruption 
insurance recoverability;

•  Considered the appropriate accounting treatment, reporting and 

presentation of the:
 – cyber incident and the business interruption insurance claim 

(noted above);

 – sale of Security Hardware’s trade and assets; and

 – restructuring costs incurred in the year;

•  Reviewed documentation prepared to support the viability 

statement and going concern assumption set out on page 78;

•  Reviewed the external auditors’ plan for their audit for the year 

ended 31 December 2022;

•  Reviewed reports from the external auditors setting out their 

findings as a result of their audits for the years ended 31 December 
2021 and 2022, as well as their review of the 2022 Half-Year 
Report;

•  Considered the impact of any new accounting standards and 

financial reporting requirements, including guidance issued by the 
Financial Reporting Council (‘FRC’);

•  Considered reports by management related to the effectiveness of 
the Group’s systems of risk management and internal control;

•  Reviewed the Group’s risk register, including principal and 

emerging risks;

•  Considered reports prepared by the Group’s outsourced internal 

audit function;

•  Considered the results of the internal assessment of the 

Committee’s effectiveness; and

•  Approved updates to the Committee’s terms of reference.

The Committee was also kept up to date with changes to accounting 
standards and developments in financial reporting, company law 
and other regulatory matters through presentations from the external 
auditors, Chief Financial Officer and the Company’s finance function.

The role of the Audit and Risk Committee is to oversee financial 
reporting. The Committee reviews the ongoing effectiveness of the 
Group’s internal controls and provides assurance on the Group’s risk 
management processes. The Committee also assesses information 
received from the external and internal audit functions.

Following the 2022 year end, at the March 2023 meeting, the 
Committee reviewed and recommended for approval by the Board, 
the financial results for the year ended 31 December 2022, including a 
review of the full-year external audit.

As part of that review process, the members of the Committee 
reviewed the Annual Report, including the adequacy of the disclosure 
with respect to going concern and viability reporting. The Committee 
considered the appropriateness of preparing the accounts on a 
going concern basis, including consideration of forecast plans, and 
supporting assumptions, as well as sensitivity analysis and concluded 
that the Company’s financial position was such that it continued to be 
appropriate for accounts to be prepared on a going concern basis.

This additional review by the Audit and Risk Committee, supplemented 
by advice received from external advisers during the drafting process, 
assisted the Board in determining that the report was fair, balanced 
and understandable at the time that it was approved.

Audit and Risk Committee members
During 2022, the Audit and Risk Committee comprised:

Chair: 
Frank Nelson (throughout 2022)

Committee members:
Alison Littley (from 7 October 2022)
Iraj Amiri (from 7 November 2022)
Sucheta Govil (to 31 July 2022)
Martyn Coffey (to 6 October 2022)

The Governance Code recommends that all members of the Audit and 
Risk Committee are Non-executive Directors, independent in character 
and judgement and free from any relationship or circumstance which 
may, could or would be likely to, or appear to, affect their judgement 
and that one such member has recent and relevant financial 
experience.

The Board considers that the Company complies with the 
requirements of the Governance Code in this respect and that, 
by virtue of his extensive experience, details of which are set out 
on page 81, Frank Nelson, a Fellow of the Chartered Institute 
of Management Accountants, has recent and relevant financial 
experience. Furthermore, all Committee members have extensive 
relevant commercial and operational experience, including in building/
construction and industrial organisations, which both benefit the 
Committee and collectively illustrate its competence relevant to the 
sector in which the Group operates.

Only members of the Committee have the right to attend Committee 
meetings, but both the internal and external auditors were invited 
to attend all meetings during the year, as a matter of course. Other 
individuals, such as the Chair of the Board, the Chief Executive Officer, 
the Chief Financial Officer and other members of the Board were 
invited to attend the Committee meetings as and when appropriate. 

In addition, the external auditors met regularly with the Committee 
without executive management being present and met separately with 
each of the Audit and Risk Committee Chair and the Chief Financial 
Officer.

The Audit and Risk Committee will meet as often as it deems 
necessary but, in accordance with its terms of reference, at least three 
times a year.

Eurocell plc  Annual Report and Accounts 2022

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Financial StatementsCorporate GovernanceStrategic ReportAUDIT & RISK COMMITTEE REPORT CONTINUED

Key accounting estimates and judgements
As described above, the Committee reviewed the key estimates and judgements used in the preparation of the Group’s 2022 Financial 
Statements (including a review of PricewaterhouseCoopers LLP’s report and a discussion of their observations and findings in this area) 
as follows:

Area

Estimate/judgement

Management’s approach 

Committee’s review

Inventory valuation

Impact of raw material price 
inflation on stock valuation

Review of raw material price variances 
(vs historic standard cost) included in 
stock valuation

Review of standard costs in early 2022 
followed by a full re-costing exercise, 
due to be completed during H1 2023 

Critically reviewed the carrying 
value of the Group’s inventory, the 
approach taken by management and 
assessed the reasonableness of the 
underlying assumptions and financial 
forecasts used

Provisions for slow-moving items 
and discontinued product lines

Review of raw material price variances 
(vs historic standard cost) included in 
stock valuation.

Accounts receivable 
recoverability

Provisions for bad and 
doubtful debts

Review of standard costs in early 2022 
followed by a full re-costing exercise, 
due to be completed in H1 2023. 

Assessment of the appropriate level 
of provisioning against obsolescence, 
undertaken in the context of current 
trading and the forecast for the next 
financial year and beyond

Application of IFRS 9’s expected credit 
loss approach to the impairment of 
receivables (which requires the use of 
forward-looking statistical modelling 
to determine the appropriate level of 
provision), plus overlays to take into 
account other material factors affecting 
recoverability, including credit insurance

Critically evaluated the methodology 
with respect to setting provisions for 
potential bad and doubtful debts, 
including management’s assessment 
of macro uncertainty, as well as the 
absolute level of provisions held1

1   The Committee’s review also considered the specific nature and characteristics of customers in the Group’s two major divisions.

Risk management
The Group’s risk management processes are set out in detail on pages 
70 and 71.

Information relating to the management of risks and any changes 
to the assessment of key risks is reported by the Audit and Risk 
Committee to the Board.

The Group maintains a risk register that identifies key and emerging 
risks, the probability of those risks occurring and the impact they 
would have on the Group if unmitigated. Against each gross risk, 
the controls that exist to manage and, where possible, minimise or 
eliminate those risks are also listed, and an assessment of net risk is 
provided. The risk register also identifies any further actions required 
such that net residual risk is consistent with the risk appetite set by 
the Board. The register is regularly updated to reflect changes in 
circumstances.

The Group’s Risk Management Committee is chaired by the Chief 
Financial Officer. This Committee reviews significant risks and the 
status of related mitigating actions each quarter.

The Audit and Risk Committee reviews the risk register twice per year 
to ensure the timely identification and robust management of inherent 
and emerging risks is taking place. To the extent that any failings or 
weaknesses are identified during the review process, appropriate 
measures are taken to remedy these.

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Eurocell plc  Annual Report and Accounts 2022

Internal controls
The Board is responsible for the overall system of internal controls 
for the Group and for reviewing its effectiveness. In accordance with 
FRC guidance, it carries out such a review at least annually, covering 
all material controls including financial, operational and compliance 
controls and risk management systems.

In particular, the Board discharges its duties in this area by:
•  holding regular Board meetings to consider the matters reserved 

for its consideration; 

•  receiving regular management reports which provide an 

assessment of key risks and controls; 

•  scheduling annual Board reviews of strategy including reviews of 

the material risks and uncertainties facing the business; 

•  ensuring there is a clear organisational structure with defined 

responsibilities and levels of authority which are regularly reviewed; 

•  ensuring there is a strong tone from the top, with regards 

to compliance and controls, which is cascaded through the 
organisation; 

•  ensuring there are documented policies and procedures in place; 

Other than as described above, there have been no changes in 
the Company’s internal control systems during the financial year 
under review that have materially affected, or are reasonably likely to 
materially affect, the Company’s control over financial reporting.

In addition, management have reviewed and considered the impacts 
of the BEIS White Paper on Audit and Corporate Governance 
reforms and have provided recommendations to the Committee on 
the potential changes required for compliance. The business is in 
a good position to meet the new requirements as and when they 
become applicable. 

The Board, with advice from the Audit and Risk Committee, is satisfied 
that an effective system of internal controls and risk management 
is in place which enables the Company to identify, evaluate and 
manage key and emerging risks and which accords with the guidance 
published by the FRC.

These processes have been in place since the start of the financial 
year and up to the date of approval of the accounts. Further details 
of specific material risks and uncertainties facing the business can be 
found on pages 70 to 77.

Internal audit
KPMG LLP provide an outsourced Internal Audit function which 
complements the internal finance-based checks performed on the 
branch network operations.

The Committee, working in conjunction with KPMG LLP, approved a 
full programme for 2022 which was compiled based on the following 
specific categories:
•  Risk: internal audit reviews specifically linked to Eurocell’s key 

financial and operational risks;

•  Routine: internal audit reviews covering financial, regulatory, 

compliance and IT operations which require cyclical assurance 
coverage; and

•  Request: internal audit reviews that have been specifically included 

at the request of either management or the Audit Committee.

and 

•  scheduling regular Board reviews of performance against financial 

budgets and forecasts.

In reviewing the effectiveness of the system of internal controls, the 
Audit and Risk Committee:
•  reviews the risk register compiled and maintained by senior 

managers within the Group at least bi-annually and question and 
challenge where necessary; 

•  regularly reviews the systems of financial and accounting controls; 

•  regularly reviews the internal audits performed and the progress 

against previously raised recommendations; and 

•  reports to the Board on the risk and control culture within 

the Group.

The Group has several operating policies and controls in place 
covering a range of issues including financial reporting, capital 
expenditure, business continuity and information technology, including 
cyber security, and appropriate employee policies. These policies are 
designed to ensure the accuracy and reliability of financial reporting 
and govern the preparation of financial statements.

In respect of the Group’s financial reporting, the Finance function is 
responsible for preparing the Group financial statements using a well-
established process and for ensuring that accounting policies are in 
accordance with International Financial Reporting Standards. 

Consolidated accounts are prepared directly within the Group’s 
SAP system. All business units report on SAP, with no adjustments 
processed outside of the system, other than the accounting entries 
to reflect IFRS16 (Leases), which are produced by a specialist lease 
accounting software package. Full balance sheet reconciliations are 
prepared every month and independently reviewed by senior finance 
staff. The Chief Financial Officer reviews consolidated and business 
unit financial statements with the Chief Executive every month. All 
financial information published by the Group is subject to the approval 
of the Audit and Risk Committee.

During 2022, the Group’s finance and administrative teams returned 
to office working. However, the enhanced controls that were 
implemented as a result of home working during the COVID-19 
pandemic have remained in place and in certain places enhanced. 
For example the supplier payments process is now substantially 
automated, significantly reducing the risks associated with manual 
processing. 

Following the cyber incident, the Group’s IT team have remained ever 
more vigilant to the risks in this area. As described above, we have 
further strengthened our defences. We have also rolled-out additional 
and more regular cyber training to staff. In addition, following the 
migration of our subsidiary, Vista Panels, all Group companies are now 
operating on our SAP system, further improving the financial control 
environment. 

Eurocell plc  Annual Report and Accounts 2022

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Financial StatementsCorporate GovernanceStrategic ReportAUDIT & RISK COMMITTEE REPORT CONTINUED

A summary of the 2022 programme is as follows:

Internal audit programme

Summary of findings

Whistleblowing & 
Code of Conduct

•  Sound framework is in place including 

relevant policies regarding Whistleblowing, 
Conflicts of Interest, Financial Crime and 
Gifts and Entertainment

•  Improvement opportunities, include:

 – strengthening the ‘tone from the top’ 

messaging; 

 – enhancing some of the detail within the 

Whistleblowing policy; and

 – further development of training, awareness 

raising, reporting and lessons learned.

Tax risk

•  Creation of a tax risk register has helped 

drive more effective and transparent tax risk 
controls across the business

•  Improvement opportunities, include:

 – further development of the tax risk 
process by enhancing process and 
role documentation, and increasing the 
formality around key elements
 – further formalisation of the tax risk 

governance arrangements.

ESG

•  A sound ESG strategy and plan is in place 

to embed the key objectives in the business, 
with KPIs which are well-aligned to the UN’s 
Sustainability Development Goals

•  Improvement opportunities, include:

 – further development of the framework, 
systems, controls, processes and data 
governance to enhance the KPI reporting

 – refinement of objectives/goals and KPI 
improvement targets in-line with sector 
best practice.

The Committee also formally reviews the Group’s progress in 
implementing the improvement recommendations raised through the 
internal audit process in conjunction with the Executive Committee 
members, and overall progress remains satisfactory.

Whistleblowing, bribery and business ethics
The Group is committed to the highest standards of openness, 
honesty, integrity and accountability.

The Group has a Whistleblowing Policy, which was updated and 
relaunched last year, with a focus on improving awareness and 
understanding.

This policy makes employees and third parties aware that they should 
report any serious concerns or suspicions about any wrongdoing or 
malpractice on the part of any employee of the Group, without fear 
of criticism, discrimination or reprisal, as well as the procedure for 
raising such concerns. Examples include fraud, breakdown in internal 
controls, misleading customers, bribery, modern slavery, dishonesty, 
corruption and breaches of data protection or health and safety. 

During the year, there were no reports received through the 
whistleblowing process (2021: 5), and therefore no significant trends 
were identified.

The Committee also takes responsibility for reviewing the policies and 
procedures adopted by the Group to prevent bribery. The Group is 
committed to a zero-tolerance position with regard to bribery. The 
Committee is satisfied that the Group’s procedures with respect to 
these matters are adequate.

The Group also maintains a suite of other policies which support our 
commitment to strong business ethics and for which we take a strict 
approach to non-compliance. This includes policies related to:
•  Financial crime;

•  Conflicts of interest;

•  Gifts and hospitality; and

•  Share dealing.

In accordance with the obligations under the Reporting on Payment 
Practices and Performance Regulations 2017, the Company has 
submitted its bi-annual reports in line with the legislation during 
the year.

The Group’s Modern Slavery Statement, which sets out details of 
the policies in relation to slavery and human trafficking, as well as its 
due diligence processes with its partners, has been published on the 
Group’s website (www.eurocell.co.uk).

The Group has also updated its Tax Strategy Statement, again 
published on our website, in compliance with the Finance Act 2016, 
which sets out details of the Group’s attitude to tax planning and 
tax risk.

External audit and auditors’ independence
The Audit and Risk Committee has primary responsibility for making 
a recommendation to the Board on the appointment, reappointment, 
removal and remuneration of the external auditors. It keeps under 
review the scope and results of the audit, its cost-effectiveness and the 
independence and objectivity of the auditors.

The external auditors are required periodically to assess whether, in 
their professional opinion, they are independent and those views are 
shared with the Audit and Risk Committee. 

The Committee has authority to take independent advice as it deems 
appropriate in order to resolve issues on auditor independence. No 
such advice has been required to date. There are no contractual 
obligations in place that restrict the choice of statutory auditors.

The Group’s current auditors, PricewaterhouseCoopers LLP were 
appointed at the Audit and Risk Committee meeting on 29 April 
2015, following the Company’s IPO in March 2015. As a result, 
PricewaterhouseCoopers LLP may remain as external auditors without 
re-tender for ten years from that date, until the completion of the 2024 
annual audit. The Committee considers the need to tender the audit 
on an annual basis and a detailed review will be undertaken, in due 
course, in light of the approaching deadline noted above.

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Based on this review, the Committee concluded that the external audit 
process had been run efficiently and that PricewaterhouseCoopers 
LLP has been effective in their role as external auditors.

The Committee is satisfied that the independence of the external 
auditors is not impaired and the level of fees paid for non-audit 
services, details of which are set out in Note 5 to the Financial 
Statements, does not jeopardise their independence. In conclusion, 
the Committee has assessed the performance and independence 
of the external auditors and recommended to the Board the 
reappointment of PricewaterhouseCoopers LLP as auditors until the 
AGM in 2024.

Frank Nelson
Chair of the Audit and Risk Committee

15 March 2023

In accordance with best ethical standards, PricewaterhouseCoopers 
LLP has processes in place designed to maintain independence, 
including the rotation of the audit engagement partner at least 
every five years. As a result of these processes, the current audit 
engagement partner assumed full responsibility since the 2020 audit.

The Committee has also adopted policies to safeguard the 
independence of its external auditors which are underpinned by 
principles that ensure that the external auditors do not:
•  audit their own work;

•  make management decisions for the Group;

•  create a conflict of interest; or

•  find themselves in the role of advocate for the Group.

Any work awarded to the external auditors with a value of more 
than £5,000 in aggregate in any financial year, other than an 
audit, requires the specific approval of the Committee. Where the 
Committee perceives that the independence of the auditors could be 
compromised, the work will not be awarded to the auditors. 

Details of amounts paid to PricewaterhouseCoopers LLP for audit 
and audit-related assurance services in 2022 are set out on page 
147. The audit-related assurance services provided during the year 
were in relation to the Half-Year Report (£38,500) and the sustainability 
measure which was introduced into the Company’s banking facility 
(£26,400).

Prior to recommending the appointment of PricewaterhouseCoopers 
LLP at the forthcoming AGM to the Board, the Committee reviewed 
the audit process, the performance of the auditors and their ongoing 
independence, taking into consideration:
•  an assessment of the lead audit partner and the audit team, 
including their responses to questions from the Committee;

•  a review of the audit approach, scope, determination of significant 

risk areas and materiality;

•  the execution of the audit, including the increased use of 

technology, and the audit findings reported;

•  input from, and interaction with, management and communication 

with, and support to, the Committee; and

•  the quality of any recommendation points; and a review of 

independence, objectivity, scepticism and their ability to challenge.

Eurocell plc  Annual Report and Accounts 2022

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Chair

Members

Martyn Coffey

Frank Nelson

Kate Allum

Dear Shareholder,

I am pleased to report to you on the main activities of 
the Committee and how it has performed its duties 
during 2022.

As described elsewhere in this Annual Report, in 2022 the 
business responded well to some major challenges to deliver solid 
financial results for the year. Despite demand moderating from the 
unprecedented levels experienced in the prior year, continued cost 
inflation and the impact of a cyber incident, the Group reported 
progress in both sales and profits against a very strong 2021. In 
addition, decisive action was taken to prepare the business for 2023, 
with a restructuring programme completed in Q4, and in December, to 
further streamline our operations, we sold the trade and assets of our 
window hardware subsidiary, Security Hardware.

It is in this context that the Committee has assessed 2022 variable 
compensation outcomes, and approved new basic salary levels, 
awards and targets.

As noted in the Governance report on page 93, I intend to step-down 
from the Board, and its Committees, at the 2023 AGM in May at 
which point Kate Allum, who joined the Committee in October 2022, 
will assume the role of Committee chair. Kate brings considerable 
experience in remuneration matters and has served on a remuneration 
committee for at least 12 months at her other Non-executive 
appointments (see page 81).

At the 2022 AGM, shareholders approved the Directors’ Remuneration 
Policy, as well as the advisory shareholder vote on the Annual Report 
on Remuneration, with both resolutions receiving 100% votes in 
favour. I would like to thank shareholders for their continued strong 
level of support.

Finally, I would like to thank my fellow committee members for their 
valuable contributions during the year.

Martyn Coffey
Chair of the Remuneration Committee

15 March 2023

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Eurocell plc  Annual Report and Accounts 2022

Role and responsibilities:
The Committee’s principal responsibilities are to:
•  recommend to the Board the remuneration strategy and framework 

for the Chair, Executive Directors and senior managers; 

•  determine, within that framework, the individual remuneration 

arrangements for the Executive Directors and senior managers; and 

•  oversee any major changes in employee benefit structures 

throughout the Group.

Summary of activities during the year
The Remuneration Committee met formally three times during the year 
and attendance at the meetings is shown on page 88.

The main Committee activities during the year (full details of which are 
set out in the relevant sections of this report) included:
•  agreeing the performance against the targets and pay-out for the 

2021 annual bonus awards; 

•  finalising the Directors’ Remuneration Policy for 

shareholder approval; 

•  agreeing Executive Director and senior management base salaries 

from 1 April 2022;

•  setting the performance targets for the 2022 annual bonus;

•  agreeing the award levels and appropriate targets for the 2022 

Performance Share Plan (‘PSP’) awards;

•  agreeing the remuneration package for Darren Waters, the 

Chief Executive Officer designate, who will join the Company in 
spring 2023;

•  overseeing the operation of the Group’s Save as You Earn scheme; 

and

•  reviewing the Committee terms of reference. 

Outcome for 2022
Annual Bonus Plan
On a continuing basis, sales for the year were £381 million, up 12% 
compared to 2021, and adjusted profit before tax was up 4% at 
£28.7 million (2021: £27.7 million). 

Cash generated from operations for the year was £38.7 million, 
which included the significant adverse impact of major cost inflation 
on working capital of approximately £8 million. Cash generated from 
operations was £33.1 million in 2021.

Security Hardware, which as described above was sold in December 
2022, has been classified as a discontinued operation, excluded 
from the results of continuing operations and presented in the income 
statement as a single loss after tax from discontinued operations for 
the year of £2.3 million. This includes a pre-tax trading loss of £1.3 
million, which has been deducted from adjusted profit before tax for 
the purposes of the Annual Bonus Plan achievement calculations 
(resulting in a lower achieved profit of £27.4 million), to provide 
comparability with the basis on which the original targets for the 
year were set. Adjusted cash generated from operations has been 
calculated on a consistent basis.

The importance of health and safety in operations is also reflected 
by the associated underpin that can reduce the bonus pay-out, 
demonstrating the Group’s commitment to employee wellbeing and 
the need to ensure that growth and profitability are not achieved in a 
way that is detrimental to the employees nor in a way that promotes 
short-term, high-risk behaviour.

Long-term performance is incentivised with a performance share plan 
(‘PSP’), which is based on the achievement of demanding earnings 
per share and return on capital employed targets. These performance 
conditions ensure that the Executive Directors are focused on driving 
increased profitable growth, as noted above, as well as ensuring 
that capital is appropriately invested to provide sustainable returns to 
shareholders over the longer-term.

Explanatory foreword
This report contains the material required to be set out as the 
Directors’ Remuneration Report for the purposes of Part 4 of The 
Large and Medium-sized Companies and Groups (Accounts and 
Reports) (Amendment) Regulations 2013.

Notwithstanding the fact that:
(i)    we will not be seeking shareholder approval for any changes to 

our Remuneration Policy at the 2023 AGM; and

(ii)    the relevant Regulations do not require us to reproduce our 

Remuneration Policy in this report;

The report is split into two parts as follows:

Part A: The Directors’ Remuneration Policy – which sets out for 
ease of reference, a summary of our Directors’ Remuneration Policy 
for which shareholder approval was given at the 2022 AGM. The full 
Directors’ Remuneration Policy was disclosed in the 2021 Annual 
Report and is available on the Company’s website.

Part B: The Annual Report on Remuneration – which sets out 
payments and awards made to the Directors and details the link 
between Company performance and remuneration for 2022 and how 
the policy will be operated for 2023, in respect of which we will be 
holding an advisory vote at the forthcoming AGM.

The auditors have reported on certain parts of the Annual Report on 
Remuneration and stated whether, in their opinion, those parts have 
been properly prepared in accordance with the Companies Act 2006. 
Those parts which have been subject to audit are clearly indicated.

As a result of this performance, an overall pay-out of 23% of salary is 
being awarded to the Executive Directors in respect of 2022, further 
details of which can be found on pages 113 and 114 of this report.

PSP awards granted in 2020
On a continuing basis, adjusted basic earnings per share for the year 
was 21.4 pence (2021: 19.4 pence). 

Return on capital employed (ROCE) at 31 December 2022 was 
20.6%.

For the purposes of the PSP achievement calculations, an adjustment 
has been made to deduct from adjusted basic earnings per share 
the impact of the post-tax trading loss of Security Hardware of £1.1 
million (resulting in a lower achieved earnings per share of 20.4 pence). 
A similar adjustment has been made to the ROCE calculation.

As a result of this performance, 63% of the PSP awards originally 
granted in 2020 are expected to vest in 2023, further details of which 
can be found on page 114 of this report.

As in previous years, annual PSP awards were made during the 
year, with targets based on earnings per share and return on capital 
employed, and further details can be found on page 115.

Implementation of the Remuneration Policy for 2023
The Remuneration Committee intends to operate the Remuneration 
Policy for 2023 on a consistent basis with 2022, details of which are 
included within Part B: The Annual Report on Remuneration on page 
119, with no changes to the structure of the annual bonus and long-
term incentives.

The Committee will continue to ensure that salary levels are positioned 
to reflect performance, experience and responsibility and therefore 
may be increased at a rate above the rate of increase for the wider 
workforce, where it is considered appropriate. 

The Committee believes its approach takes due account of market 
and best practice and, importantly, also reflects and supports 
Eurocell’s strategy and promotes the Company’s long-term success.

Remuneration Policy links to strategy
The Group’s strategy has seven key priorities, as set out on pages 
20 and 21, established to deliver sustainable growth in shareholder 
value by increasing sales and profits at above market level growth 
rates through leadership in products, operations, sales, marketing 
and distribution.

Reflecting the strategic emphasis on profitability, short-term 
performance is incentivised with an annual bonus scheme which is 
based on the key Company financial objectives of profit before tax and 
operating cash flow. Together, these performance conditions ensure 
that the Executive Directors are focused on driving increased profitable 
growth but not at the expense of its quality and sustainability.

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Part A: Directors’ Remuneration Policy

Policy scope
The Policy applies to the Chair of the Board, Executive Directors and Non-executive Directors.

Policy duration
The Directors’ Remuneration Policy was put to a binding shareholder vote at the 2022 AGM and applies from the date of approval for a 
maximum of three years.

Executive Directors
The following table summarises the key aspects of the Directors’ Remuneration Policy:

Element and purpose

Policy and operation

Maximum

Performance measures

Base salary

This is the core 
element of pay and 
reflects the individual’s 
role and position within 
the Group with some 
adjustment to reflect 
their capability and 
contribution.

Base salaries will be reviewed each year by the 
Committee.

The Committee does not strictly follow data, but 
uses the median position (as against appropriate 
size and/or sector peers) as a reference point in 
considering, in its judgement, the appropriate 
level of salary having regard to other relevant 
factors including corporate and individual 
performance and any changes in an individual’s 
role and responsibilities.

Base salary is normally paid monthly in cash.

Benefits

To provide benefits 
valued by recipients.

The Executive Directors can receive a car 
allowance or Company car (and fuel), private 
family medical cover, permanent health 
insurance and life assurance.

The Committee reserves discretion to introduce 
new benefits where it concludes that it is 
appropriate to do so, having regard to the 
particular circumstances and to market practice.

Where appropriate, the Company will meet 
certain costs relating to Executive Director 
relocations.

Pension

To provide retirement 
benefits.

Executive Directors can receive pension 
contributions to personal pension arrangements 
or, if a Director is impacted by annual or lifetime 
limits on contribution levels to qualifying pension 
plans, the balance can be paid as a cash 
supplement.

n/a

n/a

It is anticipated that salary 
increases will generally be in line 
with those awarded to salaried 
employees. However, in certain 
circumstances (including, but 
not limited to, changes in role 
and responsibilities, market 
levels, individual and Company 
performance), the Committee 
may make larger salary increases 
to ensure they are market 
competitive. The rationale for any 
such increase will be disclosed 
in the relevant Annual Report on 
Remuneration.

It is not possible to prescribe 
the likely change in the cost 
of insured benefits or the cost 
of some of the other reported 
benefits year-to-year, but the 
provision of benefits will operate 
within an annual limit of £100,000 
(plus a further 100% of base 
salary in the case of relocations).

The Committee will monitor the 
costs of benefits in practice and 
will ensure that the overall costs 
do not increase by more than the 
Committee considers appropriate 
in the circumstances.

The maximum employer’s 
contribution (or cash supplement) 
is 10% of base salary.

n/a

Pension contributions for new 
Executive Director appointments 
will be aligned with the pension 
benefits available to the 
wider workforce.

From 1 January 2023, the 
contribution levels for the Chief 
Executive Officer designate and 
the Chief Financial Officer are 
aligned to the wider workforce, 
currently 5%.

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Eurocell plc  Annual Report and Accounts 2022

Element and purpose

Policy and operation

Maximum

Performance measures

Annual Bonus Plan

To motivate executives 
and incentivise delivery 
of performance over 
a one-year operating 
cycle, focusing on 
the short-to-medium-
term elements of our 
strategic aims.

Annual Bonus Plan levels and the 
appropriateness of measures are reviewed 
annually at the commencement of each financial 
year to ensure they continue to support our 
strategy.

The maximum level of Annual 
Bonus Plan outcomes is 100% 
of base salary per annum for the 
duration of this policy.

Once set, performance measures and targets 
will generally remain unchanged for the year, 
except to reflect events such as corporate 
acquisitions or other significant events where the 
Committee considers it to be necessary in its 
opinion to make appropriate adjustments.

Any annual bonus award above 75% of salary 
will be compulsorily deferred into Eurocell 
shares, under the Company’s Deferred Share 
Plan (‘DSP’), for three years from grant.

The number of shares subject to vested DSP 
awards may be increased to reflect the value of 
dividends that would have been paid in respect 
of any ex-dividend dates falling between the 
grant of awards and the expiry of the vesting 
period.

Malus and clawback provisions apply to the 
Annual Bonus Plan and DSP, as explained in 
more detail below.

Long-term 
incentives

To motivate and 
incentivise delivery of 
sustained performance 
over the long term, and 
to promote alignment 
with shareholders’ 
interests, the Company 
operates PSP.

Awards under the PSP take the form of nil-cost 
options which vest to the extent performance 
conditions are satisfied over a period of at least 
three years.

The PSP allows for awards over 
shares with a maximum value 
of 150% of base salary per 
financial year.

The Committee expressly 
reserves discretion to make 
such awards as it considers 
appropriate within these limits.

The number of shares subject to vested PSP 
awards may be increased to reflect the value of 
dividends that would have been paid in respect 
of any ex-dividend dates falling between the 
grant of awards and the expiry of the vesting 
period (or at the end of any holding period in 
respect of unexercised awards).

A two-year post-vesting holding period applies 
to PSP awards granted to Executive Directors 
after the 2019 AGM.

Malus and clawback provisions apply to PSP 
awards, as explained in more detail below.

The performance 
measures applied may 
be financial or non-
financial and corporate, 
divisional or individual and 
in such proportions as 
the Committee considers 
appropriate.

Attaining the threshold level 
of performance for any 
measure will not produce 
a pay-out of more than 
20% of the maximum 
portion of overall annual 
bonus attributable to that 
measure.

However, the Annual 
Bonus Plan remains a 
discretionary arrangement 
and the Committee 
retains a standard power 
to apply its judgement to 
adjust the outcome of the 
Annual Bonus Plan for 
any performance measure 
(from zero to any cap) 
should it consider that to 
be appropriate.

The Committee may 
set such performance 
conditions on PSP awards 
as it considers appropriate 
(whether financial or 
non-financial and whether 
corporate, divisional or 
individual).

Performance periods may 
be over such periods as 
the Committee selects 
at grant, which will not 
normally be less than 
(but may be longer than) 
three years.

No more than 25% of 
awards vest for attaining 
the threshold level of 
performance conditions. 
The Committee also has 
standard power to apply 
its judgement to adjust the 
outcome of the PSP for 
any performance measure 
(from zero to any cap) 
should it consider that to 
be appropriate.

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Element and purpose

Policy and operation

Maximum

Performance measures

Share ownership 
guidelines

To further align the 
interests of Executive 
Directors with those 
of shareholders.

All-employee 
share plans

To encourage 
share ownership by 
employees, thereby 
allowing them to 
share in the long-term 
success of the Group 
and align their interests 
with those of the 
shareholders.

Chair/Non-
executive Director 
fees

To enable the 
Company to recruit 
and retain Chairs 
and Non-executive 
Directors of the 
highest calibre, at the 
appropriate cost.

Executive Directors are required to retain at 
least 50% of the net of tax shares which vest 
under the PSP and DSP awards until the 
guideline is met. Any PSP performance vested 
shares subject to a holding period and any 
shares awarded in connection with annual 
bonus deferral will be credited for the purpose 
of the guidelines (discounted for anticipated 
tax liabilities).

From the 2022 AGM, Executive Directors 
are required to maintain a shareholding in the 
Company for a one-year period after stepping 
down from that position, being 100% of salary 
or the Executive Directors’ actual relevant 
shareholding at leaving this position, if lower.

The Executive Directors’ actual relevant 
shareholding will include shares vesting under 
any of the Company’s discretionary share 
incentive arrangements (including any deferred 
bonus shares) from awards granted after the 
date the Policy was adopted but excludes 
shares acquired through purchase and the 
release of shares under share incentive plans 
where the grant occurred prior to the adoption 
of the Policy.

These are all-employee share plans established 
under HMRC tax-advantaged regimes and 
follow the usual form for such plans.

Executive Directors will be able to participate in 
all-employee share plans on the same terms as 
other Group employees.

200% of base salary for all 
Executive Directors.

n/a

The maximum participation levels 
for all-employee share plans will 
be the limits for such plans set by 
HMRC from time to time.

Consistent with normal 
practice, such awards 
will not be subject to 
performance conditions.

The fees paid to the Chair and Non-executive 
Directors aim to be competitive with other 
fully listed companies of equivalent size and 
complexity.

The fees payable to the Non-executive 
Directors are determined by the Board, with the 
Chair’s fees determined by the Remuneration 
Committee. Fees are paid monthly in cash.

The Chair and Non-executive Directors will 
not participate in any cash or share incentive 
arrangements.

The Company reserves the right to provide 
benefits (including travel and office support) to 
the Chair and Non-executive Directors where 
appropriate. Should any assessment to tax be 
made on such reimbursement, the Company 
reserves the ability to settle such liability on 
behalf of the Non-executive Director.

n/a

The aggregate fees (and any 
benefits) of the Chair and 
Non-executive Directors will not 
exceed the limit from time to time 
prescribed within the Company’s 
Articles of Association.

If the Chair and/or Non-executive 
Directors devote special attention 
to the business of the Company, 
or otherwise perform services 
which in the opinion of the 
Directors are outside the scope of 
the ordinary duties of a Director, 
they may be paid such additional 
remuneration as the Directors or 
any Committee authorised by the 
Directors may determine.

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Eurocell plc  Annual Report and Accounts 2022

Other elements of our policy include:
Recruitment remuneration policy
The Company’s recruitment remuneration policy aims to give the Committee sufficient flexibility to secure the appointment and promotion of 
high-calibre executives to strengthen the management team and secure the skill sets to deliver our strategic aims.

In terms of the principles for setting a package for a new Executive 
Director, the starting point for the Committee will be to apply the 
general Policy for Executive Directors as set out above and structure 
a package in accordance with that policy. Any caps contained within 
the policy for fixed pay do not apply to new recruits, although the 
Committee would not envisage exceeding these caps in practice.

The Annual Bonus Plan, DSP and PSP will operate (including the 
maximum award levels) as detailed in the general Policy in relation to 
any newly appointed Executive Director. For an internal appointment, 
any variable pay element awarded in respect of the prior role may 
either continue on its original terms or be adjusted to reflect the new 
appointment as appropriate.

For external and internal appointments, the Committee may agree that 
the Company will meet certain relocation expenses as it considers 
appropriate.

For external candidates, it may be necessary to make additional 
awards in connection with the recruitment to buy-out awards 
forfeited by the individual on leaving a previous employer. 

For the avoidance of doubt, buy-out awards are not subject to a 
formal cap. Any recruitment-related awards which are not buy-
outs will be subject to the limits for Annual Bonus Plan and PSP 
as stated in the general policy. Details of any recruitment-related 
awards will be appropriately disclosed.

For any buy-outs the Company will not pay more than is, in the view 
of the Committee, necessary and will in all cases seek, in the first 
instance, to deliver any such awards under the terms of the existing 
Annual Bonus Plan, DSP or PSP. It may, however, be necessary 
in some cases to make buy-out awards on terms that are more 
bespoke than the existing Annual Bonus Plan, DSP or PSP.

All buy-outs, whether under the Annual Bonus Plan, DSP, PSP 
or otherwise, will take due account of the service obligations and 
performance requirements for any remuneration relinquished by 
the individual when leaving a previous employer. The Committee 
will seek (where it is practicable to do so) to make buy-outs subject 
to what are, in its opinion, comparable requirements in respect of 
service and performance. However, the Committee may choose to 
relax this requirement in certain cases (such as where the service 
and/or performance requirements are materially completed, or 
where such factors are, in the view of the Committee, reflected in 
some other way, such as a significant discount to the face value of 
the awards forfeited) and where the Committee considers it to be in 
the interests of shareholders.

A new Chair/Non-executive Director would be recruited on the terms explained above in respect of the main policy for such Directors.

Service contracts
Executive Directors
The Committee’s policy is that each Executive Director’s service agreement should be of indefinite duration, subject to termination upon no 
more than twelve months’ notice by either party. The service agreements of both Executive Directors comply with that policy. Contracts contain 
provisions allowing the Company to make payments in lieu of notice (albeit not including bonus or benefits) but do not contain change of 
control provisions.

The Committee reserves flexibility to alter these principles, if necessary, to secure the recruitment of an appropriate candidate including, 
if appropriate, a longer initial notice period (of up to two years) reducing over time.

The date of each current Executive Director’s contract is:

Mark Kelly 
Michael Scott 

29 March 2016
1 September 2016

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Chair/Non-executive Directors
The Chair and each Non-executive Director is engaged for an initial period of three years. These appointments can be renewed following the 
initial three-year term. These engagements can be terminated by either party on twelve months’ notice.

Neither the Chair nor any Non-executive Directors can participate in the Company’s incentive plans, are not entitled to any pension benefits and 
are not entitled to any payment in compensation for early termination of their appointment beyond the twelve months’ notice referred to above.

Name

Derek Mapp
Frank Nelson
Martyn Coffey
Kate Allum
Alison Littley
Iraj Amiri

Date of original appointment

Date of latest appointment

16 May 2022
4 February 2015
4 February 2015
1 July 2022
1 July 2022
7 November 2022

16 May 2022
2 February 2021
2 February 2021
1 July 2022
1 July 2022
7 November 2022

Term

3 years
3 years
3 years
3 years
3 years
3 years

The Directors’ service agreements and letters of appointment are available for shareholders to view from the Group Company Secretary 
on request.

Termination/change of control policy summary
It is appropriate for the Committee to consider treatments on a termination having regard to all of the relevant facts and circumstances available 
at that time. This policy applies both to any negotiations linked to notice periods on a termination and any treatments that the Committee may 
choose to apply under the discretions available to it under the terms of the Annual Bonus Plan, DSP and PSP. The potential treatments on 
termination under these plans are summarised in the table below:

Incentives

Annual bonus

DSP

PSP

If a leaver is deemed to be a ‘good leaver’; for example, leaving through 
injury, ill-health, disability, retirement, redundancy, sale of business or 
otherwise at the discretion of the Committee

If a leaver is not  
a ‘good leaver’

Change in control

Committee has discretion to determine an annual bonus 
which may be limited to the period actually worked.

Annual bonus not 
generally paid.

Committee has discretion to 
determine annual bonus.

Awards normally vest either on cessation or the normal 
vesting date. The Committee can pro-rate awards if 
considered appropriate.

Will receive a pro-rated award subject to the application 
of the performance conditions at the end of the normal 
performance period.

All awards will 
normally lapse.

All awards will 
normally lapse.

Committee retains standard discretions to either vary/
disapply time pro-rating or to accelerate vesting to the 
earlier date of cessation (determining the performance 
conditions at that time).

Awards vest on a pro rata basis, 
unless the Committee determines 
not to pro-rate.

Will receive a pro-rated award 
subject to the application of the 
performance conditions at the 
date of the event, unless the 
Committee determines not to 
pro-rate.

On death, the Annual Bonus Plan, DSP and PSP awards typically vest in full (with pro-rating also potentially applying).

The Company has the power to enter into settlement agreements with Directors and to pay compensation to settle potential legal claims. 
In addition, and consistent with market practice, in the event of the termination of an Executive Director, the Company may make a contribution 
towards that individual’s legal fees and fees for outplacement services as part of a negotiated settlement. Any such fees will be disclosed 
as part of the detail of termination arrangements. For the avoidance of doubt, the policy does not include an explicit cap on the cost of 
termination payments.

Other policy matters
The 2021 Annual Report also set out formal details of our approach to:
•  Performance targets;

•  Malus and clawback; 

•  Stating maximum amounts for the Remuneration Policy; 

•  Travel and hospitality; 

•  Differences between the policy on remuneration for Directors and remuneration of other employees;

•  Committee discretions;

110

Eurocell plc  Annual Report and Accounts 2022

•  External appointments; 

•  Statement of consideration of employment conditions elsewhere in the Group; and

•  Statement of consideration of shareholder views.

Illustrations of application of Remuneration Policy
The charts above aim to show how the Remuneration Policy for Executive Directors will be applied in 2023 using the assumptions in the 
table below.

CEO

CFO

Share price growth
PSP
Annual bonus
Fixed pay

£1,894k

17%

£1,569k

41%

34%

£865k

19%

25%

£486k

28%

23%

100%

56%

31%

26%

2000

1800

1600

1400

1200

0
0
0
£

1000

800

600

400

200

0

£1,291k

17%

£1,069k

41%

35%

£587k
19%

25%

£328k

28%

23%

100%

56%

31%

25%

Minimum

Target 

Maximum

Maximum
 with share 
price growth

Minimum

Target 

Maximum

Maximum
 with share 
price growth

Minimum

•  Consists of base salary, benefits and pension.

•  Base salary is the salary to be paid with effect from 1 April 2023.

•  Estimated value of a full year’s benefits, including car (and fuel) or car allowance, private family medical 

cover, permanent health insurance and travel insurance. 

•  Pension measured as the cash allowance in lieu of Company contributions at 10% of salary for 

Mark Kelly and 5% of salary for Michael Scott.

Mark Kelly
Michael Scott

Base salary

Benefits

Pension

Total fixed

£433,336
£296,233

£9,403
£17,078

£43,334
£14,812

£486,073
£328,123

Target

•  Annual bonus: consists of an assumed payment of 50% of maximum opportunity.

•  Long-term incentives: consists of the threshold level of vesting (25% vesting) under the PSP.

Maximum

Based on the maximum remuneration receivable (excluding share price appreciation and dividends):
•  Annual bonus: consists of maximum bonus of 100% of base salary.

Maximum with  
share price growth

•  Long-term incentives: consists of the maximum level of vesting under the PSP.

•  As per the maximum but with a 50% share price growth assumption for the PSP awards.

Eurocell plc  Annual Report and Accounts 2022

111

Financial StatementsCorporate GovernanceStrategic ReportDIRECTORS’ REMUNERATION REPORT CONTINUED

Part B: The Annual Report on Remuneration

The Committee (unaudited)
Remuneration Committee members
During 2022, the Remuneration Committee comprised: 

Chair: 
Martyn Coffey

Committee members:
Frank Nelson
Derek Mapp (from 16 May 2022 to 6 October 2022)
Kate Allum (from 7 October 2022)
Sucheta Govil (to 31 July 2022)

As noted in the Governance report on page 96, the current Committee Chair, Martyn Coffey, intends to step-down from the Board at the 2023 
AGM in May at which point Kate Allum will assume the role of Committee Chair. Kate has served on a remuneration committee for at least 
12 months at her other Non-executive appointments (see page 81).

The Chief Executive Officer and Chief Financial Officer are invited to attend meetings of the Committee, except when their own remuneration is 
being discussed, and other Executive and Non-executive Directors attend meetings as required.

The Committee has formal terms of reference which can be viewed on the Company’s website (www.investors.eurocell.co.uk).

During the year, the Committee considered its obligations under the Code and concluded that:
•  the Directors’ Remuneration Policy supports the Company’s strategy (including in the performance measures chosen); and 

•  remuneration for our Directors remains appropriate.

In addition, the Committee has ensured that the Directors’ Remuneration Policy and practices are consistent with the 
six factors set out in Provision 40 of the Corporate Governance Code:

Clarity – Our Directors’ Remuneration Policy is well understood by our senior executive team and has been clearly articulated to our 
shareholders and representative bodies (both on an ongoing basis and during a consultation when changes are being proposed).

Simplicity – The Committee is mindful of the need to avoid overly complex remuneration structures which can be misunderstood and 
deliver unintended outcomes. Therefore, a key objective of the Committee is to ensure that our Directors’ Remuneration Policy and 
practices are straightforward to communicate and operate.

Risk – Our Directors’ Remuneration Policy has been designed to ensure that inappropriate risk-taking is discouraged and will not be 
rewarded via (i) the balanced use of both annual incentives and long-term incentives which employ a blend of targets, (ii) the significant role 
played by shares in our incentive plans (together with bonus deferral and shareholding guidelines) and (iii) malus/clawback provisions within 
all our incentive plans.

Predictability – Our incentive plans are subject to individual caps, with our share plans also subject to standard dilution limits. The use of 
shares within our incentive plans results in the actual pay received being highly aligned to the experience of our shareholders.

Proportionality – There is a clear link between individual awards, delivery of strategy and our long-term performance. In addition, the 
significant role played by variable pay, together with the composition of the Executive Directors’ service contracts, ensures that poor 
performance is not rewarded.

Alignment to culture – Our executive pay policies are fully aligned to the Company’s culture through the use of metrics in both the annual 
bonus and PSP that measure how we perform against key aspects of our strategy, which has the objective of delivering sustainable growth 
in revenue, profit and cash flow. 

FIT Remuneration Consultants LLP (‘FIT’), signatories to the Remuneration Consultants Group’s Code of Conduct, are appointed by the 
Committee and provide advice to the Committee on all matters relating to remuneration, including best practice. FIT provided no other services 
to the Group and, accordingly, the Committee was satisfied that the advice provided by FIT was objective and independent. FIT’s fees in respect 
of 2022 were £13,810 (excluding VAT). FIT’s fees were charged on the basis of the firm’s standard terms of business for advice provided.

112

Eurocell plc  Annual Report and Accounts 2022

Audited information
Single total figure table (audited)
The remuneration for the Chair, Executive and Non-executive Directors of the Company who performed qualifying services during the relevant 
financial year is detailed below. The Chair and Non-executive Directors received no remuneration other than their annual fee.

For the year ended 31 December 2022:

Name

Mark Kelly
Michael Scott
Derek Mapp5
Frank Nelson
Martyn Coffey
Kate Allum6
Alison Littley6
Iraj Amiri7
Robert Lawson8
Sucheta Govil9

Salary/
fees
£000

Taxable 
benefits1
£000

Pension
£000

Other2
£000

Total fixed 
remuneration 
£000

Bonus3
£000

426
272
94
60
53
24
24
7
65
26

9
17
–
–
–
–
–
–
–
–

47
30
–
–
–
–
–
–
–
–

-
-
–
–
–
–
–
–
–
–

482
319
94
60
53
24
24
7
65
26

For the year ended 31 December 2021:

Name

Mark Kelly
Michael Scott
Robert Lawson
Frank Nelson
Martyn Coffey
Sucheta Govil

Salary/
fees
£000

Taxable 
benefits1
£000

Pension
£000

Other2
£000

Total fixed 
remuneration 
£000

401
256
120
48
45
40

8
17
–
–
–
–

60
38
–
–
–
–

7
5
–
–
–
–

476
316
120
48
45
40

Long-term 
incentives4  

£000

276
176
–
–
–
–
–
–
–
–

Total variable 
remuneration 
£000

Total 
remuneration 
£000

375
239
–
–
–
–
–
–
–
–

857
558
94
60
53
24
24
7
65
26

Long-term 
incentives4  

£000

Total variable 
remuneration 
£000

Total 
remuneration 
£000

–
–
–
–
–
–

403
258
–
–
–
–

879
574
120
48
45
40

99
63
–
–
–
–
–
–
–
–

Bonus3
£000

403
258
–
–
–
–

Notes:
1  Taxable benefits comprise Company car (and fuel) or car allowance, private family medical cover, permanent health insurance and travel insurance.
2  Other comprises the buy-out of unused holiday entitlement.
3  Bonuses are calculated on the salary in operation at the end of the financial year. 
4  Value of long-term incentives vesting in 2023 is based on an estimated market value using the average share price during the last three months of 2022.
5  Derek Mapp was appointed to the Board on 16 May 2022 and became Non-executive Chair from 1 July 2022.
6   Kate Allum and Alison Littley were appointed to the Board on 1 July 2022.
7  Iraj Amiri was appointed to the Board on 7 November 2022.
8  Robert Lawson stepped-down from the Board on 1 July 2022.
9  Sucheta Govil stepped-down from the Board on 31 July 2022.

The aggregate emoluments (being salary/fees, bonuses, benefits and pension allowances) of all Directors for 2022 was £1,768,000 (2021: 
£1,706,000).

Further information on the 2022 annual bonus (audited)
In 2022, the annual bonus metrics were a blend of targets relating to profit before tax (70% of the bonus opportunity) and cash flow (30% of the 
bonus opportunity). In addition, a health and safety adjustment underpin is applied which, if not achieved, could reduce the bonus pay-out.

Security Hardware, which was sold in December 2022, has been classified as a discontinued operation, excluded from the results of continuing 
operations and presented in the income statement as a single loss after tax from discontinued operations for the year of £2.3 million. This 
includes a pre tax trading loss of £1.3 million, which has been deducted from adjusted profit before tax for the purposes of the Annual Bonus 
Plan achievement calculations (resulting in a lower achieved profit of £27.4 million), to provide comparability with the basis on which the targets 
for the year were set.

Eurocell plc  Annual Report and Accounts 2022

113

Financial StatementsCorporate GovernanceStrategic ReportDIRECTORS’ REMUNERATION REPORT CONTINUED

As a result, the profit before tax and cash flow bonus targets and achievements were as follows:

£m

Adjusted profit before tax
Adjusted cash generated from operations

Threshold

27.1
43.7

Target

28.5
46.0

Maximum

30.6
49.5

Actual

27.41
40.32

Achievement  
(% of max)

33%
0%

1    Adjusted profit before tax from continuing operations of £28.7 million, less Security Hardware pre-tax trading loss of £1.3 million (included separately within loss after tax 

from discontinued operations – see Note 12 to the Consolidated Financial Statements).

2    Cash generated from operations of £38.7 million (which includes the Security Hardware pre-tax trading loss), plus cash paid in respect of non-underlying items of  

£1.6 million (see Note 7 to the Consolidated Financial Statements).

In order to reflect the level of stretch within the targets, the Committee determined that a pay-out of 75% of base salary would be appropriate for 
an on-target performance for 2022. 

Performance against the profit before tax element of the bonus resulted in an achievement of 33% of that element. Performance against the 
cash flow element of the bonus resulted in an achievement of 0% of that element. After the appropriate weightings are applied, this provides an 
overall pay-out of 23% of salary being awarded to the Executive Directors in respect of 2022, which is to be paid in cash. 

The health and safety underpin was also considered satisfied and no discretion has been applied to the formulaic outcome by the Committee.

PSP awards vesting in respect of 2022 (audited)
The PSP values included under long-term incentives in the single figure table above relate to awards granted in 2020 which vest in 2023, 
dependent on EPS and ROCE performance measured over the three-year period ended 31 December 2022, as described in the tables below.

For the purposes of the PSP achievement calculation, a similar adjustment has been made to deduct from adjusted basic earnings per share 
the impact of the post-tax trading loss of Security Hardware of £1.1 million (resulting in a lower achieved earnings per share of 20.4 pence).

Under the EPS performance target (two-thirds of awards) which uses a sliding scale, 25% of this part of an award vests where adjusted 
earnings per share of 19.3p is achieved for the year ended 31 December 2022, increasing pro rata to full vesting where adjusted earnings per 
share of 20.9p is achieved.

Performance target

Adjusted basic EPS1

Threshold

Maximum 

19.3p 

20.9p 

Actual

20.4p1

Achievement 
(% of max)

77%

1   Adjusted basic earnings per share from continuing operations of 21.4 pence, less impact of Security Hardware post tax trading loss of £1.1 million (or 1.0 pence per share, 

included separately within loss after tax from discontinued operations – see note 12 to the Consolidated Financial Statements).

Under the Group ROCE target (one-third of awards), which uses a sliding scale, 25% of this part of an award vests where Group ROCE of 20% 
is achieved for the year ended 31 December 2022, increasing pro rata to full vesting where Group ROCE of 25% is achieved.

Performance target

Group ROCE2

Threshold

Maximum 

20%

25%

Actual

20.6%

Vesting 
%

34%

2   Adjusted operating profit for the year ended 31 December 2022 less Security Hardware pre-tax losses, divided by average totals of opening and closing assets less trade 

and other payables, all measured on a pre-IFRS 16 basis.

Performance against the adjusted earnings per share element of the PSP results in an expected vesting of 77% of that element. Performance 
against the Group ROCE element of the PSP results in an expected vesting of 34% of that element. After the appropriate weightings are 
applied, this results in an expected vesting of 63% of the PSP granted in 2020. 

As a result, 192,926 PSP share awards for Mark Kelly and 123,258 PSP share awards for Michael Scott are expected to vest in 2023 (excluding 
dividend equivalent shares). For the purposes of the single figure table above, these awards have been valued based on an estimated market 
value using the average share price during the last three months of 2022, being 143.06 pence per share. The grant share price for the award 
was 191.0 pence per share and accordingly the relevant figures are not reflective of an increase in share price. No discretion to the formulaic 
outcome has been applied by the Committee.

114

Eurocell plc  Annual Report and Accounts 2022

Statement of Directors’ shareholding and share interests (audited)
The table below details for each Director, the total number of Directors’ interests in shares at 31 December 2022:

Director

Mark Kelly
Michael Scott
Derek Mapp
Frank Nelson
Martyn Coffey
Kate Allum
Alison Littley
Iraj Amiri
Robert Lawson
Sucheta Govil

Beneficially
owned
31 December
2021

Beneficially
owned
31 December
20221

Vested but
unexercised
awards

195,346
59,971
–
49,090
16,428
–
–
–
101,311
5,714

234,020
72,862
91,000
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–
–

Unvested
DSP

44,749
28,589
–
–
–
–
–
–
–
–

Unvested
PSP2

831,449
531,202
–
–
–
–
–
–
–
–

Unvested
SAYE

10,465
10,465
–
–
–
–
–
–
–
–

Shareholding
guideline
(% of salary)3

Shareholding
guideline
met?3

200
200
–
–
–
–
–
–
–
–

No
No
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a

1   The beneficial shareholdings set out above include those held by Directors and their respective connected persons as at 31 December 2022 or at the date of stepping 

down from the Board if earlier.
2  Performance-based share awards.
3   Shareholding guidelines for Executive Directors are 200% of salary. Executive Directors will be required to retain at least 50% of the net of tax shares which vest under the 

PSP and DSP until the guideline is met.

PSP awards granted in 2022 (audited)
The following awards were made under the PSP in 2022:

Director

Mark Kelly
Michael Scott

Date of grant

13 April 2022
13 April 2022

Basis of award 
(% salary)

150%
150%

Share price1

225.3p
225.3p

Number of 
shares

288,505
184,322

Face value 
of award

Vesting period

£650,002
£415,277

April 2025 to April 2026
April 2025 to April 2026

1  Rounded to one decimal place for the purposes of presentation in this report.

The performance conditions applying to the awards made in April 2022 relate to: (i) adjusted Earnings per Share for two-thirds of the award; and 
(ii) Group Return on Capital Employed for one-third of the award. 

More specifically:

Adjusted basic EPS1 for the year ended 31 December 2024

Portion of award vesting

Above 22.8p
Between 21.2p and 22.8p
21.2p
Below 21.2p

100%
Pro rata on straight-line between 25% and 100%
25%
0%

Group ROCE2 for the year ended 31 December 2024

Portion of award vesting

Above 26%
Between 21% and 26%
21%
Below 21%

100%
Pro rata on straight-line between 25% and 100%
25%
0%

1   Defined as adjusted basic earnings per share as shown in the consolidated audited accounts of the Company, excluding non-underlying items, for the third financial year of 

the performance period.

2   Defined as Group adjusted operating profit divided by average totals of opening and closing assets less trade and other payables (all on a pre-IFRS 16 basis), for the third 

financial year of the performance period.

Eurocell plc  Annual Report and Accounts 2022

115

Financial StatementsCorporate GovernanceStrategic ReportDIRECTORS’ REMUNERATION REPORT CONTINUED

DSP awards granted in 2022 (audited)
The following awards were made under the DSP in 2022 in respect to the 2021 annual bonus. As required under our Director’s Remuneration 
Policy annual bonus awards above 75% of salary was deferred into shares to the third anniversary of the normal bonus payment date under 
the DSP.

Director

Mark Kelly
Michael Scott

Date of grant

13 April 2022
13 April 2022

Basis of award 
(% salary)

25%
25%

Share price1

225.2p
225.2p

Number of 
shares

44,749
28,589

Face value 
of award

Vesting period

£100,775
£64,382

April 2025 to April 2026
April 2025 to April 2026

1  Rounded to one decimal place for the purposes of presentation in this report.

Outstanding share plan awards (audited)
Details of all outstanding share awards made to Executive Directors are set out below:

Executive

Mark Kelly

Michael Scott

Award 
type

PSP
PSP
PSP
PSP
DSP
SAYE

PSP
PSP
PSP
PSP
DSP
SAYE

Exercise
price
(p)

0
0
0
0
0
172.0

0
0
0
0
0
172.0

Grant date

24/04/19
17/11/20
22/04/21
13/04/22
13/04/22
09/04/20

24/04/19
17/11/20
22/04/21
13/04/22
13/04/22
09/04/20

Interest at
1 January
2022

170,247
308,582
234,362
–
–
10,465

108,768
197,149
149,731
–
–
10,465

Number of shares

Awards
granted
in the year

–
–
–
288,505
44,749
–

–
–
–
184,322
28,589
–

Awards
lapsed
in the year

(170,247)
–
–
–
–
–

(108,768)
–
–
–
–
–

Awards
exercised
in the year

Interest at
31 December
2022

Exercise period

Notes

–
–
–
–
–
–

–
–
–
–
–
–

–
308,582
234,362
288,505
44,749
10,465

–
197,149
149,731
184,322
28,589
10,465

Apr 22 – Apr 23
 Nov 23 – Nov 24
 Apr 24 – Apr 25
 Apr 25 – Apr 26
 Apr 25 – Apr 26
Jun 23 – Nov 23

Apr 22 – Apr 23
 Nov 23 – Nov 24
 Apr 24 – Apr 25
 Apr 25 – Apr 26
 Apr 25 – Apr 26
Jun 23 – Nov 23

1
2
3
4
5
6

1
2
3
4
5
6

All figures above exclude dividend equivalent shares, where applicable.

Notes:
1  See ‘PSP Awards Vesting in Respect of 2021’ section in the 2021 Directors’ Remuneration Report. 
2  See ‘PSP Awards Vesting in Respect of 2022’ section above.
3  As disclosed in the 2021 Directors’ Remuneration Report.
4  See ‘PSP Awards Granted in 2022’ section above.
5  See ‘DSP Awards Granted in 2022’ section above.
6  Awards granted under the Eurocell plc Save As You Earn Scheme in 2020. Awards are based on a three-year savings contract with an exercise price of 172.0p.

During the year ended 31 December 2022, the highest mid-market price of the Company’s shares was 266.0p and the lowest mid-market price 
was 132.5p. At 31 December 2022 the share price was 147.5p.

The aggregate gains by all Directors during 2022 was £nil (2021: £268,282), as no share awards vested in the year.

Payments to past Directors (audited)
No payments to past Directors were made during the year.

Payments for loss of office (audited)
No payments for loss of office were made during the year.

Performance graph and CEO remuneration table (unaudited)
The following graph shows the Total Shareholder Return (‘TSR’) performance of an investment of £100 in Eurocell plc’s shares from its listing in 
March 2015 to 31 December 2022, compared with a £100 investment in the FTSE SmallCap Index over the same period. The FTSE SmallCap 
Index was chosen as a comparator because it represents a broad equity market index of similar-sized companies.

116

Eurocell plc  Annual Report and Accounts 2022

Total Shareholder Return Index (unaudited) 

200

150

100

Eurocell

FTSE SmallCap

Source: Datastream

3 Mar
2015

31 Dec 
2015

31 Dec 
2016

31 Dec 
2017

31 Dec 
2018

31 Dec 
2019

31 Dec 
2020

31 Dec 
2021

31 Dec 
2022

The table below details certain elements of the CEO’s remuneration over the same period as presented in the TSR Index graph:

Year

CEO

Single figure of  

total remuneration

Annual bonus pay-out 
against maximum %

Long-term incentive vesting 
rates against maximum

Year-on-year change in
CEO remuneration %

Year-on-year change in
employee remuneration %

2022

2021

2020

2019

2018

2017

2016

Mark Kelly

Mark Kelly

Mark Kelly

Mark Kelly

Mark Kelly

Mark Kelly

Mark Kelly
Patrick Bateman

2015

Patrick Bateman

£857,090

£879,271

£465,945

£673,262

£459,294

£916,442

£560,558
£284,457

£637,098

23%

100%

0%

49%

0%

40%

80%
33%

87%

63%

0%

0%

0%

0%

n/a

n/a
n/a

n/a

(3)%

89%

(31)%

47%

(50)%

8%

33%

n/a

(1)%

10%

2%

2%

2%

2%

2%

n/a

As the Company listed in March 2015, part of the 2015 remuneration relates to when Eurocell was a privately owned Company.

Note:
Based on all Group employees in order to provide a more meaningful comparison (Eurocell plc employees comprise the Executive and Non-executive Directors only).

Annual change in remuneration of each Director compared to employees (unaudited)
The table below presents the year-on-year percentage change in remuneration for each Director and for all Group employees:

% change from 2021 to 2022

% change from 2020 to 2021

Salary/fee  

Annual bonus  

increase/(decrease)
%

increase/decrease
%

Taxable benefits 
increase
%

Salary/fee  

Annual bonus  

increase/decrease1
%

increase/decrease
%

Taxable benefits 
(decrease)/increase
%

Mark Kelly

Michael Scott

Derek Mapp

Frank Nelson

Martyn Coffey

Kate Allum

Alison Littley

Iraj Amiri

Robert Lawson

Sucheta Govil

All employees

6%

6%

n/a3

25%

18%

n/a3

n/a3

n/a3

(46)%4

(35)%5

4%

(75)%

(76)%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

(76)%

14%

25%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

2%

1  All the Directors took a 20% reduction in salary/fees, for two months, during the first lockdown period in 2020.
2  Percentage increase is not available due to 2020 bonuses being £nil.
3  Directors appointed to the Board during 2022.
4  Robert Lawson stepped-down from the Board on 1 July 2022.
5  Sucheta Govil stepped-down from the Board on 31 July 2022.

5%

5%

n/a

3%

3%

n/a

n/a

n/a

3%

3%

6%

n/a2

n/a2

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

232%

(73)%

2%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

0%

Eurocell plc  Annual Report and Accounts 2022

117

Financial StatementsCorporate GovernanceStrategic ReportDIRECTORS’ REMUNERATION REPORT CONTINUED

CEO to employee pay ratio (unaudited)
The table below shows the CEO to employee pay ratio.

Year

2022

2021

2020

2019

Method

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

Option B

Option B

Option B

Option B

37 : 1

42 : 1

23 : 1

34 : 1

31 : 1

33 : 1

19 : 1

27 : 1

24 : 1

27 : 1

15 : 1

21 : 1

Notes to the CEO to employee pay ratio:
1  Option B (based on the gender pay gap reporting disclosures) was preferred as this data was already prepared on a Group basis. 
2   In line with the gender pay gap reporting regulations, pay for the 25th percentile, median and 75th percentile employees was calculated with reference to 5 April for each 

financial year. 

3   The ratios shown are representative of the FTE 25th percentile, median and 75th percentile pay for employees within the Group at the gender pay gap reference date of 

5 April 2022. 

4  FTE equivalent pay has been calculated using the gender pay gap reporting methodology. 
5  The Chief Executive Officer’s salary, benefits, pension, bonus and long-term incentives from the single total figure have been used.

The total pay and benefits and the salary component of total pay and benefits for the employee at each of the 25th percentile, the median and 
the 75th percentile are shown below:

Salary £000

Total pay and benefits £000

25th percentile

Median

75th percentile

25th percentile

Median

75th percentile

2022

23

27

33

23

28

35

Based on the salary profile of the Group’s UK employees, the median pay ratio is consistent with the pay, reward and progression policies of the 
Group as a whole.

Relative importance of spend on pay (unaudited)
The table below details the change in total employee pay between 2021 and 2022 as detailed in Note 8 of the Financial Statements, compared 
with distributions to shareholders by way of dividend, share buybacks or any other significant distributions or payments.

Total gross employee pay
Dividends/share buybacks

% change

5%
208%

2022 
£m

84.9
11.1

2021
£m

81.0
3.6

The average number of employees during the year was 2,250 (2021: 2,120).

Statement of voting at the Annual General Meeting (unaudited) 
The following table shows the results of the binding Remuneration Policy vote and the advisory Directors’ Remuneration Report vote at the 
12 May 2022 AGM.

For (including discretionary)
Against
Votes withheld

(Binding Vote – 12 May 2022) 
Approval of the Directors’ Remuneration Policy

(Advisory Vote – 12 May 2022) 
Annual Report on Remuneration

Total number of votes

% of votes cast

Total number of votes

% of votes cast

97,411,403
–
–

100%
0%
–

95,245,725
–
2,165,678

100%
0%
–

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Eurocell plc  Annual Report and Accounts 2022

Implementation of policy for 2023 (unaudited)
Base salaries
In light of Mark Kelly’s approaching retirement at the 2023 AGM in May, his base salary will remain at £433,336 p.a. until that date. Darren 
Waters, the Chief Executive Officer designate will join the Company in spring 2023 with a base salary of £410,000 p.a. Michael Scott’s current 
base salary of £276,853 p.a. has been subject to a detailed market benchmarking exercise and, as a result, will be increased to £296,233 p.a. 
with effect from 1 April 2023.

The Committee notes that the resulting base salaries still remain below the median level seen in similar sized FTSE SmallCap companies.

Pensions
A defined contribution/salary supplement of 5% of salary, which is aligned to the wider workforce, will be offered to Michael Scott and Darren 
Waters (see above). In light of Mark Kelly’s approaching retirement, his pension salary supplement will remain at 10% of salary until his retirement 
at the 2023 AGM in May.

Benefits
Details of the benefits received by Executive Directors are set out in Note 1 to the Single Total Figure Table on page 113. There is no intention to 
introduce additional benefits in 2023. 

Annual bonus
The annual bonus opportunity for 2023 will be structured in a similar manner to 2022. The maximum bonus will be 100% of salary and will be 
payable based on performance against a blend of adjusted profit before tax (70% of the bonus opportunity) and operating cash flow (30% of the 
bonus opportunity) targets. 

These targets will be set in light of internal and external forecasts and will require outperformance to generate higher levels of pay-out. In 
addition, a health and safety adjustment underpin will apply which, if not achieved, could reduce the bonus pay-out. Any bonus earned above 
75% of salary will be deferred into shares for three years.

Given the competitive nature of the Company’s sector, the specific performance targets for 2023 are considered to be commercially sensitive 
and, accordingly, are not disclosed at this time, although the targets will be disclosed in next year’s report in relation to the 2023 bonus outturn. 

Long-term incentives
PSP awards are expected to be made in April 2023 to Michael Scott and Darren Waters at 150% of salary. In light of Mark Kelly’s approaching 
retirement at the 2023 AGM, no awards will be made to him.

Performance targets will be based on earnings per share (two-thirds of the award) and return on capital employed improvement (one-third) in the 
third year of the performance period. Full details of these targets will be disclosed in next year’s report, with these targets no less challenging in 
relative terms than the targets applied to the 2022 PSP awards.

Recruitment bonus
As part of his recruitment package to provide compensation for share awards granted by his former employer that will be forfeited on 
leaving, Darren Waters, on joining the Company, will be awarded £550,000 worth of shares under the DSP (in compliance with the Directors’ 
Remuneration Policy and based on the share price as at the date of grant of the award), which will vest upon the expiry of a two-year deferral 
period subject to continued employment (with standard ‘good leaver’ provisions).

Chair and Non-executive Directors’ fees
The fee for the Chair is £150,000 p.a. and the base fees for Non-executive Directors will be increased from £48,000 to £50,000 p.a. with effect 
from 1 April 2023. 

Additional fees for the Chair of the Audit and Risk Committee, Chair of the Remuneration Committee and Chair of the Social Values and ESG 
Committee will be increased from £8,000 to £10,000 p.a. and the additional fee for the Senior Independent Director will be increased from 
£8,000 to £10,000 p.a. all with effect from 1 April 2023.

By Order of the Board

Martyn Coffey
Chair of the Remuneration Committee

15 March 2023

Eurocell plc  Annual Report and Accounts 2022

119

Financial StatementsCorporate GovernanceStrategic ReportDIRECTORS’ REPORT

The Directors present their audited consolidated financial statements 
for the year ended 31 December 2022. Eurocell plc (‘the Company’) 
is a company incorporated and domiciled in the UK, with registration 
number 08654028, and is the holding company of the Eurocell Group 
of companies (‘the Group’). All of the Group’s activities are within the 
United Kingdom, with the exception of two overseas branches in the 
Republic of Ireland.

The shares of the Company have been traded on the main 
market of the London Stock Exchange throughout the year ended 
31 December 2022.

The Directors’ Report includes the Corporate Governance Statement 
set out on pages 84 to 92.

The Directors’ Report and Strategic Report comprise the 
‘Management Report’ for the purpose of the Financial Conduct 
Authority’s Disclosure Guidance and Transparency Rules (DTR 4.1.8R).

The Directors of the Company, and their biographical details, are listed 
on pages 80 and 81 and were all in place on the date this Directors’ 
Report was approved. Changes to the Directors during the year, and 
up to the date of this report, are set out below:

Director

Position

Service in the year and up to date of report approval

Current directors:

Derek Mapp

Mark Kelly

Michael Scott

Frank Nelson

Martyn Coffey

Kate Allum

Alison Littley

Iraj Amiri

Former directors:

Bob Lawson

Sucheta Govil

Chair

Chief Executive Officer

Chief Financial Officer

Appointed on 16 May 2022, Chair from 1 July 2022

Served throughout

Served throughout

Senior Independent Non-executive Director

Served throughout

Independent Non-executive Director

Served throughout

Independent Non-executive Director

Appointed on 1 July 2022

Independent Non-executive Director

Appointed on 1 July 2022

Independent Non-executive Director

Appointed on 7 November 2022

Chair

Served up to 30 June 2022

Independent Non-executive Director

Served up to 31 July 2022

Strategic Report
As permitted by section 414C of the Companies Act 2006, certain 
information required to be included in the Directors’ Report has been 
included in the Strategic Report, which is set out on pages 1 to 79. 
Specifically, this relates to information on the Group’s strategy, business 
model, likely future developments and risk management.

UK Corporate Governance Code
Matters related to corporate governance and our compliance with the 
Code are set out in the Corporate Governance Statement on pages 
84 to 92, which is incorporated herein by reference.

Results
Our Financial Statements for the year ended 31 December 2022 are 
set out on pages 124 to 177. The Financial Statements should be 
read in conjunction with the Chief Executive Officer’s Report, Divisional 
Reviews and the Chief Financial Officer’s Report.

Dividends
The Board is recommending a final dividend of 7.2 pence (2021: 6.4 
pence) per share for 2022 which, together with the interim dividend of 
3.5 pence (2021: 3.2 pence) per share, makes a combined dividend of 
10.7 pence (2021: 9.6 pence) per share.

Payment of the final dividend, if approved at the Annual General 
Meeting (‘AGM’), will be made on 17 May 2023 to shareholders 
registered at the close of business on 21 April 2023. The ex-dividend 
date will be 20 April 2023.

Dividends paid in the year to 31 December 2022 and disclosed in 
the Consolidated Cash Flow Statement of £11.1 million (2021: £3.6 
million), is comprised the 2021 final dividend of 6.4 pence per share, 

which was paid in May 2022, and the 2022 interim dividend of 3.5 
pence per share which was paid in October 2022.

Tax governance
Our tax policy is set out below. It is determined by the Board and 
overseen by the Audit and Risk Committee. The Board reviews the 
policy, and our compliance with it, on an annual basis. Operational 
responsibility for the execution of the Group’s tax policy rests with the 
Chief Financial Officer, who reports the Group’s tax position to the 
Audit and Risk Committee on a regular basis.

Tax policy
We are committed to compliance with tax law and practice in the UK. 
Compliance for us means paying the amount of tax we are legally 
obliged to pay and doing so in the right place, at the right time. It 
involves disclosing all relevant facts and circumstances to the UK tax 
authorities in ways that reflect the economic reality of the transactions 
we undertake, and claiming appropriate reliefs and incentives 
where available.

Risk management of tax affairs
The level of risk that we accept in relation to UK tax is consistent with 
our overall objective of achieving certainty in the Group’s tax affairs. 
At all times, we seek to comply fully with our regulatory and other 
obligations, and to act in a way that upholds our core values and 
reputation as a responsible corporate citizen. We see compliance 
with tax legislation as key to managing tax risk, and understand the 
importance of tax in the wider context of business decisions.

Processes have been put in place to ensure tax is considered as part 
of our overall decision-making processes, with tax risks managed by 
local finance teams and escalated through to appropriate levels of 
management and, ultimately, to the Board when necessary.

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Eurocell plc  Annual Report and Accounts 2022

Tax planning
In structuring our commercial activities, we will always consider – 
among other factors – the relevant tax laws. We believe that it is fair to 
mitigate tax using generally available reliefs in the spirit in which they 
are intended. However, any tax planning that we undertake will have 
commercial and economic substance and we will not use aggressive 
tax planning or enter into complicated tax avoidance schemes.

Although for commercial reasons we may trade with customers and 
suppliers genuinely located in countries considered to be tax havens, 
we will not use such jurisdictions for the purpose of avoiding tax, nor 
will we seek to take advantage of the secrecy afforded to transactions 
recorded in these jurisdictions. 

Engaging with HMRC 
We aim to have a good working relationship with HMRC. We will 
engage with honesty and integrity, and in a spirit of cooperative 
compliance. We will make all returns and pay tax on a timely basis, 
across all types of tax.

Share capital
Details of our capital structure, including movements in issued 
share capital during the year, are shown in Note 26 to the Financial 
Statements. We have one class of ordinary shares, which carries no 
fixed income. Each share carries the right to one vote at our general 
meetings. The ordinary shares are listed on the Official List and traded 
on the London Stock Exchange.

As at 31 December 2022, there were 112,095,184 (2021: 
111,972,477) ordinary shares of 0.1 pence each in nominal value in 
issue (the ‘issued share capital’). Details of the shares issued in the 
year are shown in Note 26 to the Consolidated Financial Statements.

All shares issued under these plans carry the same rights as those 
already in issue.

Related party transactions
Other than in respect of arrangements set out in Note 31 to the 
Financial Statements and in relation to the employment of Directors, 
details of which are provided in the Remuneration Committee Report 
on pages 104 to 119, there is no material indebtedness owed to or by 
us to any employee or any other person or entity considered to be a 
related party.

Substantial shareholders
As at 31 December 2022, the Company’s major shareholders, with a 
shareholding above 3%, were as follows:

Shareholder

Aberforth Partners

Soros Fund Management

Alantra Asset Management

No. of Shares

voting rights

% of  

21,395,803

18,337,234

12,368,036

JO Hambro Capital Management

11,162,514

Schroder Investment Management

6,314,271

Chelverton Asset Management

5,000,000

Columbia Threadneedle Investments

4,847,601

Huntington Management

Royal London Asset Management

4,365,500

3,549,000

19.1

16.4

11.0

10.0

5.6

4.5

4.3

3.9

3.2

The Takeover Directive
The rights and obligations attached to the issued share capital are set 
out in the Articles of Association (see below).

Holders of ordinary shares are entitled to receive dividends when 
declared, to receive the Company’s Annual Report, to attend and 
speak at general meetings of the Company, to appoint proxies and to 
exercise voting rights.

There are no agreements in place between the Company, its 
employees or Directors for compensation for loss of office or 
employment that trigger as a result of a takeover bid.

Whilst the Board has the power under the Articles of Association to 
refuse to register a transfer of shares, there are no such restrictions on 
the transfer of shares in place.

Articles of Association
The Company’s Articles of Association can only be amended by 
special resolution of the shareholders. Our current articles are available 
on our website at www.investors.eurocell.co.uk.

Under the Company’s Articles of Association, the Directors have the 
power to suspend voting rights and the right to receive dividends 
in respect of shares in circumstances where the holder of those 
shares fails to comply with a notice issued under section 793 of the 
Companies Act 2006. The Company is not aware of any agreements 
between shareholders that may result in restrictions on the transfer of 
securities or voting rights.

Share schemes
The Company operates a number of share schemes.

Long-Term Incentive Plans payable to executives and senior managers 
are operated under our Performance Share Plan (‘PSP’). Executive 
Directors may have a proportion of their annual bonus deferred for up 
to three years under our Deferred Share Plan (‘DSP’). The Company 
also operates Save As You Earn (or ‘Sharesave’) schemes, which are 
available to all employees.

The Company’s Articles of Association give powers to the Board 
to appoint Directors. All Board members are required to retire and 
submit themselves for re-election by shareholders at each Annual 
General Meeting.

The Board of Directors may exercise all the powers of the Company, 
subject to the provisions of relevant legislation, the Company’s Articles 
of Association and any directions given by the Company in general 
meetings. The powers of the Directors include those in relation to the 
issue and buyback of shares.

Directors’ retirement by rotation
In accordance with above and in line with the Code, all Directors in 
office will retire and offer themselves for election/re-election at the 2023 
AGM, with the exception of Martyn Coffey, who has decided to step-
down after eight years of service, and Mark Kelly who is retiring.

Eurocell plc  Annual Report and Accounts 2022

121

Financial StatementsCorporate GovernanceStrategic ReportDIRECTORS’ REPORT CONTINUED

The Articles of Association provide that a Director may be appointed 
by an ordinary resolution of shareholders or by existing Directors, either 
to fill a vacancy or as an additional Director.

The Executive Directors serve under contracts that are terminable 
with twelve months’ notice from the Company and twelve months’ 
notice from the Executive Director. The Non-executive Directors serve 
under letters of appointment and do not have service contracts with 
the Company.

Copies of the service contracts of the Executive Directors and the 
letters of appointment of the Non-executive Directors are available for 
inspection at the Company’s registered office during normal business 
hours and will be available for inspection at the Company’s AGM.

Health and safety
We are committed to providing a safe place for employees to work. 
Our policies are reviewed on an ongoing basis to ensure that the 
approach to training, risk assessment, safe systems of working and 
accident management is appropriate. 

As part of this process, a rolling audit programme is in place to ensure 
that health, safety, environmental and security risks are assessed 
stringently and that robust control measures are in place to limit or 
mitigate risk as appropriate.

Events after the balance sheet date
The Directors are not aware of any material events that have occurred 
after 31 December 2022 which would require disclosure.

There are no specific Company rules in relation to the appointment/
replacement of Directors and all such matters are managed by the 
Board in accordance with the Articles of Association, the Companies 
Act 2006 and any directions given by special resolution.

Other matters
Employee disclosure (including equality, diversity 
and disabled employees)
See Responsible Business section on pages 40 to 65.

Directors’ interests
Details of Directors’ remuneration, interests in the share capital (or 
derivatives or other financial instruments relating to those shares) of 
the Company and of their share-based payment awards are contained 
in the Remuneration Committee Report on pages 104 to 119. No 
change in the interests of the Directors has been notified between 
31 December 2022 and the date of this report.

Directors’ indemnities
Pursuant to the Articles of Association, the Company has executed a 
deed poll of indemnity for the benefit of the Directors of the Company, 
and persons who were Directors of the Company, in respect of costs 
of defending claims against them and third-party liabilities. These 
provisions, deemed to be qualifying third-party indemnity provisions 
pursuant to section 234 of the Companies Act 2006, were in force 
during the year ended 31 December 2022 and remain in force. The 
indemnity provision in the Company’s Articles of Association also 
extends to provide a limited indemnity in respect of liabilities incurred 
as a director, secretary or officer of an associated company of 
the Company.

A copy of the deed poll of indemnity is available for inspection at the 
Company’s registered office during normal business hours and will be 
available for inspection at the Company’s AGM.

Conflicts of interest
Under the Companies Act 2006, Directors must avoid situations where 
they have, or could have, a direct or indirect interest that conflicts or 
possibly may conflict with the Company’s interests. As permitted by 
the Act, the Company’s Articles of Association enable Directors to 
authorise actual or potential conflicts of interest.

Legal and regulatory compliance
The executive team is responsible for identifying and carrying out 
assessments of those areas of the business where material legal 
and regulatory risks may be present. Where issues are identified, 
mitigating actions are built into an action plan involving the drafting 
and communication of policies and the delivery of training where 
appropriate, or are approached by way of a revision to key contractual 
terms. The Board receives regular reports on material litigation and the 
legal action taken to support our strategy.

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Eurocell plc  Annual Report and Accounts 2022

Employee engagement statement
See Corporate Governance Statement on pages 84 to 92.

Statement on engagement with suppliers, customers 
and others in a business relationship with the Company
See Corporate Governance Statement on pages 84 to 92.

Financial risk management
See Note 3 of the Financial Statements.

Research and development
The Group undertakes research and development work in support 
of its objectives. Further details of our research and development 
activities can be found in the Strategic Report on pages 1 to 79.

Payments to suppliers
It is Group policy to abide by the payment terms agreed with suppliers, 
provided that the supplier has performed its obligations under 
the contract.

Political donations
In accordance with the Group’s policy, no political donations were 
made and no political expenditure was incurred during 2022 
(2021: £nil).

Greenhouse gas emissions and energy use
See the Responsible Business section on pages 52 and 53.

Disclosure of information to auditors
See the Directors’ confirmations on page 123.

Disclosures required by Listing Rule 9.8.4R
There were no waivers of dividends during the year. There are no other 
disclosures to be made under the above listing rule.

By Order of the Board

Paul Walker
Group Company Secretary

15 March 2023

STATEMENT OF DIRECTORS’ RESPONSIBILITIES

The Directors are responsible for preparing the Annual Report and 
Accounts 2022 and the Financial Statements in accordance with 
applicable law and regulation.

Company law requires the Directors to prepare Financial Statements 
for each financial year. Under that law the Directors have prepared 
the Group Financial Statements in accordance with UK-adopted 
international accounting standards and the Company Financial 
Statements in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards, 
comprising FRS 101 ‘Reduced Disclosure Framework’, and 
applicable law).

Under company law, Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and Company and of the 
profit or loss of the Group for that period. In preparing the Financial 
Statements, the Directors are required to:
•  select suitable accounting policies and then apply them 

consistently;

•  state whether applicable UK-adopted international accounting 

standards have been followed for the Group Financial Statements 
and United Kingdom Accounting Standards, comprising FRS 101 
have been followed for the Company Financial Statements, subject 
to any material departures disclosed and explained in the Financial 
Statements;

•  make judgements and accounting estimates that are reasonable 

and prudent; and

•  prepare the Financial Statements on the going concern basis 

unless it is inappropriate to presume that the Group and Company 
will continue in business.

The Directors are responsible for safeguarding the assets of the 
Group and Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

The Directors are also responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group’s and 
Company’s transactions and disclose with reasonable accuracy at 
any time the financial position of the Group and Company and enable 
them to ensure that the Financial Statements and the Directors’ 
Remuneration Report comply with the Companies Act 2006.

The Directors are responsible for the maintenance and integrity of the 
Company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

Directors’ confirmations
The Directors consider that the Annual Report and Accounts for 2022, 
taken as a whole, are fair, balanced and understandable and provide 
the information necessary for shareholders to assess the Group’s and 
Company’s position and performance, business model and strategy.

Each of the Directors, whose names and functions are listed in the 
Directors’ Report confirm that, to the best of their knowledge:
•  the Group Financial Statements, which have been prepared in 

accordance with UK-adopted international accounting standards, 
give a true and fair view of the assets, liabilities, financial position 
and profit of the Group;

•  the Company Financial Statements, which have been prepared 
in accordance with United Kingdom Accounting Standards, 
comprising FRS 101, give a true and fair view of the assets, 
liabilities and financial position of the Company; and

•  the Strategic Report includes a fair review of the development and 
performance of the business and the position of the Group and 
Company, together with a description of the principal risks and 
uncertainties that it faces.

In the case of each Director in office at the date the Directors’ Report 
is approved:
•  so far as the Director is aware, there is no relevant audit information 
of which the Group’s and Company’s auditors are unaware; and

•  they have taken all the steps that they ought to have taken as a 
Director in order to make themselves aware of any relevant audit 
information and to establish that the Group’s and Company’s 
auditors are aware of that information.

The Directors’ Responsibility Statement was approved by the Board 
on 15 March 2023.

Mark Kelly 
Chief Executive Officer   

Michael Scott
Chief Financial Officer

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123

Financial StatementsCorporate GovernanceStrategic Report 
 
INDEPENDENT AUDITORS’ REPORT  
TO THE MEMBERS OF EUROCELL PLC
REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS

OPINION
In our opinion:
•  Eurocell plc’s group financial statements and company financial statements (the “financial statements”) give a true and fair view of the state 
of the group’s and of the company’s affairs as at 31 December 2022 and of the group’s profit and the group’s cash flows for the year then 
ended;

•  the group financial statements have been properly prepared in accordance with UK-adopted international accounting standards as applied in 

accordance with the provisions of the Companies Act 2006;

•  the company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice 

(United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure Framework”, and applicable law); and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements, included within the Annual Report and Accounts 2022 (the “Annual Report”), which comprise: the 
Consolidated Statement of Financial Position and the Company Statement of Financial Position as at 31 December 2022; the Consolidated 
Statement of Comprehensive Income, the Consolidated Cash Flow Statement, the Consolidated Statement of Changes in Equity and the 
Company Statement of Changes in Equity for the year then ended; and the notes to the financial statements, which include a description of the 
significant accounting policies.

Our opinion is consistent with our reporting to the Audit and Risk Committee.

BASIS FOR OPINION
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under 
ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the 
audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements 
in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided.

Other than those disclosed in note 5, we have provided no non-audit services to the company or its controlled undertakings in the period 
under audit.

OUR AUDIT APPROACH
Overview
Audit scope
•  A component was considered to be a company or division where discrete financial data was prepared. Financially significant components 

were determined to be those which contributed more than 15% of the underlying profit before tax (measured on an absolute basis) in either 
the current or prior year.

•  For components that were not financially significant audit work was performed over specific Financial Statement Line Items (“FSLI’s”) if they 
contributed more than 15% of the consolidated FSLI and were above group performance materiality. For all other balances/components 
disaggregated analytical review procedures were performed to group materiality.

•  Work on the consolidation was considered separately to the component scoping exercise and performed to group materiality.

•  All work was performed by the group audit team.

•  As disclosed within the TCFD disclosures on page 46 to 55, management have considered the impact of climate change. Given the 

headroom noted on the impairment assessments as disclosed in note 18, managements TCFD assessment and our wider risk assessment 
we have concluded that there were no material impacts on the audit.

Key audit matters
•  Trade receivables provisions (group).

•  Assessment of the valuation of inventory (group).

• 

Impairment to intercompany investments and intercompany receivables (parent).

Materiality
•  Overall group materiality: £1,400,000 (2021: £1,350,000) based on 5% of underlying profit before taxation.

•  Overall company materiality: £751,000 (2021: £602,000) based on 1% of total assets.

•  Performance materiality: £1,050,000 (2021: £1,000,000) (group) and £563,000 (2021: £451,000) (company).

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Eurocell plc  Annual Report and Accounts 2022

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements.

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified 
by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing 
the efforts of the engagement team. These matters, and any comments we make on the results of our procedures thereon, were addressed in 
the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on 
these matters.

This is not a complete list of all risks identified by our audit.

The key audit matters below are consistent with last year.

Key audit matter

How our audit addressed the key audit matter

Trade receivables provisions (group)
Refer to pages 70 to 77 (Risk management and Principal risks and 
uncertainties), pages 98 to 103 (Audit and Risk Committee report), 
Note 1 (Accounting Policies), Note 2 (Critical Accounting Estimates 
and Judgements) and Note 20 (Trade and other receivables). 
The Group had gross trade receivables of £43.5 million at 31 
December 2022 (2021: £41.3 million) against which provisions of 
£1.8 million (2021: £2.6 million) were held in accordance with IFRS 
9. We focused on this area, and specifically the valuation assertion, 
because the Directors’ assessment of the provisions required in 
respect of trade receivables included subjective judgements. These 
remain a heightened risk in the current year due to the uncertain 
economic environment, which is expected to continue into 2023.

We understood the Directors’ methodology for calculating trade 
receivables provisions across the Group and considered if these 
complied with IFRS 9. Audit procedures performed included:
•  We confirmed that the amounts included in the IFRS 9 model 

agreed back to the underlying ledgers as at 31 December 2022;

•  We tested the ageing of amounts due at the balance sheet date to 

verify the data had been analysed correctly;

•  We tested the accuracy of the calculations in the model;

•  We reviewed the accuracy of past management estimates;

•  We considered the results of our other audit procedures over trade 
receivables (for example review of post year end payments made 
by customers) for inconsistencies with the IFRS 9 models; and

•  We challenged management over the expected credit loss 

percentage applied to each category.

We identified no material exceptions from the procedures noted 
above. Based on the results of our audit work we concluded that the 
provisions recorded were materially accurate, calculated in line with 
the requirements of IFRS 9 and that appropriate disclosures have 
been made.

Eurocell plc  Annual Report and Accounts 2022

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Strategic ReportFinancial StatementsCorporate GovernanceINDEPENDENT AUDITORS’ REPORT CONTINUED

Key audit matter

How our audit addressed the key audit matter

Assessment of the valuation of inventory (group)
Refer to pages 70 to 77 (Risk management and Principal risks 
and uncertainties), pages 98 to 103 (Audit and Risk Committee 
report), Note 1 (Accounting Policies), Note 2 (Critical Accounting 
Estimates and Judgements) and Note 19 (Inventories). Inventory 
totalled £59.9 million as at 31 December 2022 (2021: £55.9 million) 
after provisions of £3.5 million (2021: £4.9 million). We focused on 
this area because the Directors’ assessment of the absorption of 
labour and overhead costs into inventory and the assessment of the 
recoverability of inventory involved subjective judgements. Specifically, 
the determination of inventory provisions for slow moving, obsolete 
and discontinued line items, reflecting the level of inventory held 
across the branch network and manufactured goods at the year 
end, requires the exercise of judgement. In addition, during the year 
there has been significant raw materials cost price inflation leading 
to a risk that inventory may not be held at the lower of cost and net 
realisable value.

Impairment to intercompany investments and intercompany 
receivables (parent)
Refer to Note 35 (Accounting Policies), Note 36 (Critical Accounting 
Estimates and Judgements), Note 38 (Investments) and Note 39 
(Trade and other receivables). The company has investments in 
subsidiary companies of £17.8 million (2021: £17.8 million) and 
intercompany receivables of £56.3 million (2021: £41.6 million). 
Material impairment to these could result in implications for 
future dividends.

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Eurocell plc  Annual Report and Accounts 2022

Our audit procedures over the valuation of inventory comprised:
•  We understood the nature of the costs that the Directors absorbed 
into inventory and determined their appropriateness in line with IAS 
2 ‘Inventories’ (“IAS 2”);

•  We tested, on a non-statistical sampling basis, the valuation and 

calculation of costs absorbed into inventory;

•  We re-performed the valuation of inventory on a non-statistical 

sampling basis; and

•  We challenged management over the costs included within 

inventory, the setting of the standard costs and the accounting for 
variances. 

Our audit procedures over the impairment of inventory consisted of:
•  We attended physical inventory counts, conducted by 

management, to highlight any increased areas of concern, 
regarding excess/unused stock held at either the branches we 
visited or the manufacturing sites;

•  We understood the Directors’ methodology for calculating 

inventory provisions;

•  We evaluated the Directors’ assumptions over usage and validated 
historic usage which is then used to forecast future sales rates;

•  Where inventory provisions were based upon historical sales data, 

we tested the underlying report to validate the data on which 
management’s calculations were based;

•  We selected a sample of inventory held as at 31 December 2022 
and verified that sales recorded in 2023 were made above cost; 
and

•  Where specific impairments were made, outside of the standard 

impairment reviews, we challenged management of the 
completeness and appropriateness of these additional amounts.

Based on the results of our audit work, we concluded that the 
inventory recognised by the Directors was at an appropriate value 
and was consistent with the requirements of IAS 2. Appropriate 
disclosures regarding the above have also been made.

We obtained management’s impairment assessment regarding the 
investment’s carrying value and management’s IFRS 9 expected 
credit loss model in respect of the intercompany receivables. The 
recoverability of the investment’s carrying value was based upon 
the same underlying data noted in other group calculations such as 
the going concern assessment and goodwill impairment model. We 
also noted that the market capitalisation of the group was c. £147.5 
million as at 31 December 2022 which is significantly in excess of 
the parent company’s total assets. We considered the IFRS 9 model 
and noted that a significant change in the key assumption (being 
the expected loss rate of 0.1%) would be required prior to a material 
impairment being noted. The amounts owed to the company were 
ultimately due from profitable subsidiaries, with sufficient net assets. 
We tested the integrity of the models and the validity of the key data 
inputs. No exceptions were noted in the performance of the above 
procedures. We therefore concluded that the investments and 
intercompany receivables were accounted for in line with IFRS 9 and 
IAS 36, with appropriate disclosures being made.

 
How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a 
whole, taking into account the structure of the group and the company, the accounting processes and controls, and the industry in which 
they operate.

Eurocell operates in the market of the extrusion of UPVC (unplasticised polyvinyl chloride) window and building products to the new and 
replacement window market and the sale of building plastics materials. The Group has sites throughout the UK with its headquarters in Alfreton.

The business is managed as two primary divisions:
•  Eurocell Building Plastics, focusing on sales and distribution across over 200 branches within the UK and 2 in Ireland to generally smaller 
scale customers. This segment includes the trading subsidiary companies Eurocell Building Plastics Limited and before the disposal in 
November 2022, Security Hardware Limited; and

•  Eurocell Profiles, focusing on manufacture and distribution to large-scale customers. This division includes the trading subsidiaries Eurocell 

Profiles Limited, Vista Panels Limited, and Ecoplas Limited.

Other than Vista Panels Limited, which has its own finance team, all finance and operational management functions are located at the Alfreton 
headquarters. Therefore all audit work, including work on components, was completed by a single Group audit team.

For the purposes of our audit of the group we considered components to be operations where there was discrete financial data maintained by 
management, including a separate trial balance. For the consolidated audit of Eurocell plc this related to the individual subsidiary companies; 
Eurocell Building Plastics Limited and Vista Panels Limited, with Eurocell Profiles Limited the statutory entity, being seen as two components (as 
S&S Plastics is now a division within Eurocell Profiles Limited but this component is out of scope).

A component was included within our full scope audit procedures, and considered to be a financially significant component, if it represented 
15% or more of the reported underlying profit before taxation, measured on an absolute basis (as some entities act as cost centres then all 
results of components were added together and then if a component represented 15% or more of this total it was included as a financially 
significant component) in either the current or prior year. There were three financially significant components (Eurocell Profiles Limited, excluding 
the S&S plastics division, Eurocell Building Plastics Limited and Vista Panels Limited). These components represented 97% of the reported 
consolidated revenues and 76% of the reported consolidated underlying profit before taxation on an absolute basis.

We then considered the remaining components to ascertain if further procedures would be required. Where these had an individual Financial 
Statement Line Item (“FSLI”) that represented more than 15% of the consolidated FSLI and was individually above group planning materiality 
we included that specific FSLI within our scope of testing and performed audit procedures over this FSLI to group materiality. Due to the relative 
size of the acquisitions between 2015 and 2019 a number of additional FSLI’s were included as a result of the above assessment. For all other 
balances not considered for detailed testing, analytical review procedures were performed, to group materiality.

There were no specific components or areas included within our group audit scope due to specific risk factors.

Work was performed over the consolidation adjustments separately to the above scoping of components, due to the relative simplicity of the 
group and the nature of the consolidation (performed by the head office finance function with mainly UK operations). This was performed using 
group materiality.

For the Eurocell plc company audit the only material transactions and balances related to the intercompany investments (including amounts 
owed by subsidiary companies) the debt held by the Company and the related operating expenses and tax charges, and the share based 
payment charge. These were all included in the scope of our audit and tested using the company materiality by the group audit team.

As disclosed within the TCFD disclosures on page 46 to 55, management have considered the impact of climate change. Given the headroom 
noted on the impairment assessments as disclosed in note 18, managements TCFD assessment and our wider risk assessment we have 
concluded that there were no material impacts on the audit.

Eurocell plc  Annual Report and Accounts 2022

127

Strategic ReportFinancial StatementsCorporate GovernanceINDEPENDENT AUDITORS’ REPORT CONTINUED

The impact of climate risk on our audit
As part of our audit we made enquiries of management to understand the process management adopted to assess the extent of the potential 
impact of climate risk on the Group’s financial statements and support the disclosures made within the Task Force on Climate-related Financial 
Disclosures (‘TCFD’) on page 46 to 55.

In addition to enquiries with management, we also: 
•  Read the governance processes in place to assess climate risk; and 

•  Read additional reporting made by the entity on climate including its sustainability section in the front half of the financial statements.

We challenged the completeness of management’s climate risk assessment by challenging the consistency of management’s climate impact 
assessment with internal climate plans and board minutes, including whether the time horizons management have used take account of all 
relevant aspects of climate change such as transition risks.

Management have made commitments to reduce the emissions intensity ratio by 5% and the energy use intensity ratio by 5% per year 
until 2025 and to a 1% year on year increase in the use of recycled material. These commitments do not directly impact financial reporting, 
as management has not yet developed a pathway to deliver this commitment and will only be able to model the impact once the pathway 
is developed.

The key areas of the financial statements where management evaluated that climate risk has a potential significant impact are the disclosures 
relating to intangible assets and impairment. Using our knowledge of the business we evaluated management’s risk assessment, its estimates 
as set out in note 2 of the financial statements and resulting disclosures where significant. We considered the following areas to potentially be 
materially impacted by climate risk and consequently we focused our audit work in these areas being impairment of non current assets.

To respond to the audit risks identified in these areas we tailored our audit approach to address these, in particular, we: 
•  Challenged management on how the impact of climate commitments made by the Group would impact the assumptions within the 

discounted cash flows prepared by management that are used in the Group’s impairment analysis, 

•  Challenged whether the impact of climate risk in the Directors’ assessments and disclosures of going concern and viability were consistent 

with management’s climate impact assessment; and 

•  Where appropriate, performed independent sensitivity analysis to determine to what extent reasonably possible changes in these 

assumptions could result in material changes to the impairment headroom and assessed the appropriateness of the associated disclosures.

We also considered the consistency of the disclosures in relation to climate change (including the disclosures in the Task Force on Climate-
related Financial Disclosures (TCFD) section) within the Annual Report with the financial statements and our knowledge obtained from our audit.

Our procedures did not identify any material impact in the context of our audit of the financial statements as a whole, or our key audit matters for 
the year ended 31 December 2022.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together 
with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the 
individual financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the 
financial statements as a whole.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall materiality

How we determined it

Rationale for benchmark applied

Financial statements – group

Financial statements – company

£1,400,000 (2021: £1,350,000).

£751,000 (2021: £602,000).

5% of underlying profit before taxation

1% of total assets

We believe that underlying profit before tax is 
the key measure used by the shareholders in 
assessing the performance of the group, and 
is a generally accepted auditing benchmark. 
In 2022 underlying profit before tax is £2.5m 
higher than reported profit before tax.

We believe that total assets is the primary 
measure used by the shareholders in 
assessing the financial position of the 
entity, and is a generally accepted auditing 
benchmark.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The range of 
materiality allocated across components was between £290,000 and £1,265,000. Certain components were audited to a local statutory audit 
materiality that was also less than our overall group materiality.

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Eurocell plc  Annual Report and Accounts 2022

We use performance materiality to reduce to an appropriately low 
level the probability that the aggregate of uncorrected and undetected 
misstatements exceeds overall materiality. Specifically, we use 
performance materiality in determining the scope of our audit and 
the nature and extent of our testing of account balances, classes 
of transactions and disclosures, for example in determining sample 
sizes. Our performance materiality was 75% (2021: 75%) of overall 
materiality, amounting to £1,050,000 (2021: £1,000,000) for the group 
financial statements and £563,000 (2021: £451,000) for the company 
financial statements.

In determining the performance materiality, we considered a number 
of factors – the history of misstatements, risk assessment and 
aggregation risk and the effectiveness of controls – and concluded that 
an amount at the upper end of our normal range was appropriate.

We agreed with the Audit and Risk Committee that we would report to 
them misstatements identified during our audit above £70,000 (group 
audit) (2021: £67,000) and £37,500 (company audit) (2021: £30,000) 
as well as misstatements below those amounts that, in our view, 
warranted reporting for qualitative reasons.

CONCLUSIONS RELATING TO GOING CONCERN
Our evaluation of the directors’ assessment of the group’s and the 
company’s ability to continue to adopt the going concern basis of 
accounting included:
•  Discussions with management and those charged with governance 
regarding the future plans and cash flow projections for the group. 
This included discussions around the forecast cash requirements 
and sufficiency of available facilities to deal with a severe but 
plausible downside to these projections;

•  We obtained management’s analysis and cash flow model. We 

checked this for consistency (i.e the integrity of the model) and that 
the base projections agreed to the approved budgets and were 
consistent with our work in other areas, for example the projections 
were consistent with those used for the impairment reviews;

•  We considered the accuracy of management’s forecasting in prior 
years by comparing actual to forecast cash flows in the past five 
years (i.e. the period for which the senior management team has 
remained materially unchanged);

•  We discussed with management the basis of the “base case” and 
what factors had been considered in their downside “sensitised 
case”. We recalculated management’s assessment of the impact 
of these scenarios on the forecasted compliance with financial 
covenants and sufficiency of facilities/available cash;

•  We considered the reported headroom on facilities at each month 

end for the review period (i.e until 31 December 2024);

•  We challenged management around which scenarios would be 

required prior to the covenant facilities being breached or available 
facilities being breached and considered if these were plausible or 
possible. This included performing our own sensitivities to ascertain 
the levels of underperformance required to breach;

•  We reviewed the debt facilities to ascertain if management had 

correctly factored in financial covenants to their model, including 
that covenants were appropriately calculated at each measurement 
point, and expected to be met during the assessment period (i.e. 
until 31 December 2024);

•  We audited management’s compliance with the covenants 

during 2022;

•  We critically assessed the disclosures in relation to going concern 
compared to the evidence obtained above, our understanding of 
the group and the various requirements detailed within Company 
Law, the Listing Rules and accounting standards; and

•  For the Eurocell plc company going concern assessment we 
have reviewed management’s analysis of the company cash 
flows, checked for consistency with the consolidated model 
(including the mathematical accuracy of the model), reviewed the 
committed cash outflows compared to the available funds (being 
cash reserves and forecast dividend receipts from subsidiaries), 
considered the sufficiency of management’s assessment of head 
room and critically assessed the disclosures in note 35. No issues 
were noted arising from these procedures.

Based on the work we have performed, we have not identified any 
material uncertainties relating to events or conditions that, individually 
or collectively, may cast significant doubt on the group’s and the 
company’s ability to continue as a going concern for a period of at 
least twelve months from when the financial statements are authorised 
for issue.

In auditing the financial statements, we have concluded that the 
directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate.

However, because not all future events or conditions can be predicted, 
this conclusion is not a guarantee as to the group’s and the company’s 
ability to continue as a going concern.

In relation to the directors’ reporting on how they have applied the 
UK Corporate Governance Code, we have nothing material to add or 
draw attention to in relation to the directors’ statement in the financial 
statements about whether the directors considered it appropriate to 
adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect 
to going concern are described in the relevant sections of this report.

REPORTING ON OTHER INFORMATION
The other information comprises all of the information in the Annual 
Report other than the financial statements and our auditors’ report 
thereon. The directors are responsible for the other information, 
which includes reporting based on the Task Force on Climate-related 
Financial Disclosures (TCFD) recommendations. Our opinion on 
the financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except to the 
extent otherwise explicitly stated in this report, any form of assurance 
thereon.

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with 
the financial statements or our knowledge obtained in the audit, 
or otherwise appears to be materially misstated. If we identify an 
apparent material inconsistency or material misstatement, we are 
required to perform procedures to conclude whether there is a material 
misstatement of the financial statements or a material misstatement of 
the other information. If, based on the work we have performed, we 
conclude that there is a material misstatement of this other information, 
we are required to report that fact. We have nothing to report based 
on these responsibilities.

Eurocell plc  Annual Report and Accounts 2022

129

Strategic ReportFinancial StatementsCorporate GovernanceINDEPENDENT AUDITORS’ REPORT CONTINUED

With respect to the Strategic report and Directors’ Report, we also 
considered whether the disclosures required by the UK Companies 
Act 2006 have been included.

Based on our work undertaken in the course of the audit, the 
Companies Act 2006 requires us also to report certain opinions and 
matters as described below.

Strategic report and Directors’ Report
In our opinion, based on the work undertaken in the course of the 
audit, the information given in the Strategic report and Directors’ 
Report for the year ended 31 December 2022 is consistent with 
the financial statements and has been prepared in accordance with 
applicable legal requirements.

In light of the knowledge and understanding of the group and 
company and their environment obtained in the course of the audit, 
we did not identify any material misstatements in the Strategic report 
and Directors’ Report.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to 
be audited has been properly prepared in accordance with the 
Companies Act 2006.

CORPORATE GOVERNANCE STATEMENT
The Listing Rules require us to review the directors’ statements in 
relation to going concern, longer-term viability and that part of the 
corporate governance statement relating to the company’s compliance 
with the provisions of the UK Corporate Governance Code specified 
for our review. Our additional responsibilities with respect to the 
corporate governance statement as other information are described in 
the Reporting on other information section of this report.

Based on the work undertaken as part of our audit, we have 
concluded that each of the following elements of the corporate 
governance statement is materially consistent with the financial 
statements and our knowledge obtained during the audit, and we 
have nothing material to add or draw attention to in relation to:
•  The directors’ confirmation that they have carried out a robust 

assessment of the emerging and principal risks;

•  The disclosures in the Annual Report that describe those principal 
risks, what procedures are in place to identify emerging risks and 
an explanation of how these are being managed or mitigated;

•  The directors’ statement in the financial statements about whether 
they considered it appropriate to adopt the going concern basis of 
accounting in preparing them, and their identification of any material 
uncertainties to the group’s and company’s ability to continue to do 
so over a period of at least twelve months from the date of approval 
of the financial statements;

•  The directors’ explanation as to their assessment of the group’s 

and company’s prospects, the period this assessment covers and 
why the period is appropriate; and

•  The directors’ statement as to whether they have a reasonable 

expectation that the company will be able to continue in operation 
and meet its liabilities as they fall due over the period of its 
assessment, including any related disclosures drawing attention to 
any necessary qualifications or assumptions.

Our review of the directors’ statement regarding the longer-term 
viability of the group and company was substantially less in scope 
than an audit and only consisted of making inquiries and considering 
the directors’ process supporting their statement; checking that 
the statement is in alignment with the relevant provisions of the UK 
Corporate Governance Code; and considering whether the statement 
is consistent with the financial statements and our knowledge and 
understanding of the group and company and their environment 
obtained in the course of the audit.

In addition, based on the work undertaken as part of our audit, we 
have concluded that each of the following elements of the corporate 
governance statement is materially consistent with the financial 
statements and our knowledge obtained during the audit:
•  The directors’ statement that they consider the Annual Report, 
taken as a whole, is fair, balanced and understandable, and 
provides the information necessary for the members to assess the 
group’s and company’s position, performance, business model and 
strategy;

•  The section of the Annual Report that describes the review of 

effectiveness of risk management and internal control systems; and

•  The section of the Annual Report describing the work of the Audit 

and Risk Committee.

We have nothing to report in respect of our responsibility to report 
when the directors’ statement relating to the company’s compliance 
with the Code does not properly disclose a departure from a relevant 
provision of the Code specified under the Listing Rules for review by 
the auditors.

RESPONSIBILITIES FOR THE FINANCIAL STATEMENTS 
AND THE AUDIT
Responsibilities of the directors for the financial 
statements
As explained more fully in the Statement of Directors’ Responsibilities, 
the directors are responsible for the preparation of the financial 
statements in accordance with the applicable framework and for 
being satisfied that they give a true and fair view. The directors are also 
responsible for such internal control as they determine is necessary 
to enable the preparation of financial statements that are free from 
material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for 
assessing the group’s and the company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern 
and using the going concern basis of accounting unless the directors 
either intend to liquidate the group or the company or to cease 
operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial 
statements
Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditors’ report 
that includes our opinion. Reasonable assurance is a high level 
of assurance, but is not a guarantee that an audit conducted in 
accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users 
taken on the basis of these financial statements.

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Eurocell plc  Annual Report and Accounts 2022

Irregularities, including fraud, are instances of non-compliance 
with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements 
in respect of irregularities, including fraud. The extent to which our 
procedures are capable of detecting irregularities, including fraud, is 
detailed below.

Based on our understanding of the group and industry, we identified 
that the principal risks of non-compliance with laws and regulations 
related to UK employment laws and regulations, and we considered 
the extent to which non-compliance might have a material effect on the 
financial statements. We also considered those laws and regulations 
that have a direct impact on the financial statements such as UK tax 
legislation, the Companies Act 2006 and the listing rules. We evaluated 
management’s incentives and opportunities for fraudulent manipulation 
of the financial statements (including the risk of override of controls), and 
determined that the principal risks were related to posting inappropriate 
journal entries to revenue, expenses or cash and management bias in 
accounting estimates and judgemental areas of the financial statements. 
Audit procedures performed by the engagement team included:
•  Enquiry of management and those charged with governance 

around actual and potential frauds, litigations or claims against or 
by the company;

•  Reviewing financial statement disclosures and testing supporting 
documentation to assess compliance with applicable laws and 
regulations;

•  Auditing the risk of management override of controls, through 
testing journal entries (using our data analysis tools to confirm 
completeness of data) by adopting a risk based approach for 
appropriateness, testing significant accounting estimates (as 
defined in the notes to the financial statements) because of the 
risk of potential management bias, and evaluating the business 
rationale and accounting for any significant or unusual transactions 
outside the normal course of business;

•  Auditing the risk of fraud in revenue recognition by using our data 
analysis tools to identify unusual credits to revenue for further 
investigation;

•  Performing unpredictable audit procedures, which are changed 

year on year;

•  Understanding of management’s internal controls designed to 

prevent and detect irregularities; and

•  Reviewing minutes of meetings of the Board of Directors.

There are inherent limitations in the audit procedures described 
above. We are less likely to become aware of instances of non-
compliance with laws and regulations that are not closely related to 
events and transactions reflected in the financial statements. Also, the 
risk of not detecting a material misstatement due to fraud is higher 
than the risk of not detecting one resulting from error, as fraud may 
involve deliberate concealment by, for example, forgery or intentional 
misrepresentations, or through collusion.

Our audit testing might include testing complete populations of certain 
transactions and balances, possibly using data auditing techniques. 
However, it typically involves selecting a limited number of items 
for testing, rather than testing complete populations. We will often 
seek to target particular items for testing based on their size or risk 
characteristics. In other cases, we will use audit sampling to enable 
us to draw a conclusion about the population from which the sample 
is selected.

A further description of our responsibilities for the audit of the 
financial statements is located on the FRC’s website at: www.frc.
org.uk/auditorsresponsibilities. This description forms part of our 
auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for 
the company’s members as a body in accordance with Chapter 3 of 
Part 16 of the Companies Act 2006 and for no other purpose. We do 
not, in giving these opinions, accept or assume responsibility for any 
other purpose or to any other person to whom this report is shown or 
into whose hands it may come save where expressly agreed by our 
prior consent in writing.

OTHER REQUIRED REPORTING
COMPANIES ACT 2006 EXCEPTION REPORTING
Under the Companies Act 2006 we are required to report to you if, in 
our opinion:
•  we have not obtained all the information and explanations we 

require for our audit; or

•  adequate accounting records have not been kept by the company, 
or returns adequate for our audit have not been received from 
branches not visited by us; or

•  certain disclosures of directors’ remuneration specified by law are 

not made; or

•  the company financial statements and the part of the Directors’ 

Remuneration Report to be audited are not in agreement with the 
accounting records and returns.

We have no exceptions to report arising from this responsibility.

APPOINTMENT
Following the recommendation of the Audit and Risk Committee, 
we were appointed by the directors on 29 April 2015 to audit the 
financial statements for the year ended 31 December 2015 and 
subsequent financial periods. The period of total uninterrupted 
engagement is 8 years, covering the years ended 31 December 2015 
to 31 December 2022.

OTHER MATTER
In due course, as required by the Financial Conduct Authority 
Disclosure Guidance and Transparency Rule 4.1.14R, these financial 
statements will form part of the ESEF-prepared annual financial report 
filed on the National Storage Mechanism of the Financial Conduct 
Authority in accordance with the ESEF Regulatory Technical Standard 
(‘ESEF RTS’). This auditors’ report provides no assurance over 
whether the annual financial report will be prepared using the single 
electronic format specified in the ESEF RTS.

Christopher Hibbs (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Birmingham

15 March 2023

Eurocell plc  Annual Report and Accounts 2022

131

Strategic ReportFinancial StatementsCorporate GovernanceCONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2022

Revenue
Cost of sales

Gross profit
Distribution costs
Administrative expenses
Other income2

Operating profit
Finance expense

Profit before tax from 
continuing operations
Taxation

Profit after tax from 
continuing operations

Discontinued operations
Loss after tax from discontinued 
operations

Profit for the year and total 
comprehensive income

Basic earnings per share from 
continuing operations
Diluted earnings per share from 
continuing operations

Year ended 31 December 2022

Year ended 31 December 2021 (re-presented3)

Note

4,9

9
10

9
11

12

13

13

Underlying
£m

Non-underlying(1)
£m

Total
£m

Underlying
£m

Non-underlying(1)
£m

381.2
(196.7)

184.5
(23.9)
(130.4)
1.1

31.3
(2.6)

28.7
(4.7)

24.0

21.4p

21.3p

—
—

—
(0.4)
(1.8)
—

(2.2)
(0.3)

(2.5)
0.5

381.2
(196.7)

184.5
(24.3)
(132.2)
1.1

29.1
(2.9)

26.2
(4.2)

339.8
(167.7)

172.1
(23.0)
(119.4)
—

29.7
(2.0)

27.7
(6.1)

(2.0)

22.0

21.6

—
—

—
—
—
—

—
—

—
—

—

(2.3)

19.7

19.6p

19.4p

19.5p

19.3p

Total
£m

339.8
(167.7)

172.1
(23.0)
(119.4)
—

29.7
(2.0)

27.7
(6.1)

21.6

(0.5)

21.1

19.4p

19.3p

1  Non-underlying items are detailed in Note 7. The Group’s policy regarding the recognition of non-underlying items is outlined on page 137.
2   Other income is amounts received under the Group’s cyber insurance policy, net of excess paid, in respect of business interruption to the Group’s continuing trading 

activities as a result of a cyber incident in July and August 2022.

3   The prior year comparatives have been re-presented to remove the results of Security Hardware, which have been presented as discontinued operations in both the 

current and prior year following the sale of the business on 2 December 2022.

The Notes on pages 136 to 167 are an integral part of these Consolidated Financial Statements.

132

Eurocell plc  Annual Report and Accounts 2022

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2022

Assets
Non-current assets
Property, plant and equipment
Right-of-use assets
Intangible assets

Total non-current assets

Current assets
Inventories
Trade and other receivables
Corporation tax
Deferred consideration
Cash and cash equivalents

Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables
Lease liabilities
Bank overdrafts
Provisions

Total current liabilities

Non-current liabilities
Borrowings
Trade and other payables
Lease liabilities
Provisions
Deferred tax

Total non-current liabilities

Total liabilities

Net assets

Equity attributable to equity holders of the parent
Share capital
Share premium account
Share-based payment reserve
Retained earnings

Total equity

Note

2022
£m

2021
£m

15
16
17

19
20

12

22
23

24

21
22
23
24
25

26
26
27

61.7
59.7
16.9

138.3

59.9
50.0
0.2
0.8
5.1

116.0

254.3

(47.4)
(13.0)
—
(0.2)

(60.6)

(20.3)
—
(50.7)
(1.0)
(6.8)

(78.8)

(139.4)

114.9

0.1
22.2
0.9
91.7

114.9

59.2
54.8
18.6

132.6

55.9
44.5
—
—
6.6

107.0

239.6

(48.7)
(11.9)
(5.9)
(0.7)

(67.2)

(11.7)
(0.3)
(46.8)
(0.8)
(6.6)

(66.2)

(133.4)

106.2

0.1
21.9
1.1
83.1

106.2

The Financial Statements on pages 132 to 167 were approved and authorised for issue by the Board of Directors on 15 March 2023 and were 
signed on its behalf by:

Mark Kelly 
Director 

Michael Scott
Director

Eurocell plc  Annual Report and Accounts 2022

133

Strategic ReportFinancial StatementsCorporate Governance 
 
CONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 31 DECEMBER 2022

Cash generated from operations
Income taxes paid

Net cash generated from operating activities
Investing activities
Purchase of property, plant and equipment
Purchase of intangible assets
Net cash flow arising on sale of business

Net cash used in investing activities
Financing activities
Proceeds from new share capital issued
Repayment of bank and other borrowings
Proceeds from bank borrowings
Bank borrowings arrangement costs
Principal elements of lease payments
Finance elements of lease payments
Finance expense paid
Dividends paid to equity Shareholders

Net cash used in financing activities
Net increase/(decrease) in cash and cash equivalents1

Cash and cash equivalents1 at beginning of year

Cash and cash equivalents1 at end of year

1  Cash and cash equivalents includes bank overdrafts.
2  Cash flows arising on discontinued operations are outlined in Note 12.

Year ended
31 December
2022
£m

Year ended
31 December
2021
£m

38.7
(3.6)

35.1

(11.9)
(0.5)
0.3

(12.1)

0.2
(22.0)
31.0
(0.8)
(13.3)
(1.4)
(1.2)
(11.1)

(18.6)
4.4

0.7

5.1

33.1
(3.5)

29.6

(15.1)
(0.4)
—

(15.5)

0.5
(1.0)
—
—
(10.1)
(1.2)
(0.6)
(3.6)

(16.0)
(1.9)

2.6

0.7

Note

32

12

26

14

33

33

134

Eurocell plc  Annual Report and Accounts 2022

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2022

Balance at 1 January 2022
Comprehensive income for the year
Profit for the year

Total comprehensive income for the year
Contributions by and distributions to owners
Exercise of share options
Share-based payments
Dividends paid

Total transactions with owners recognised 
directly in equity

Balance at 31 December 2022

Balance at 1 January 2021
Comprehensive income for the year
Profit for the year

Total comprehensive income for the year
Contributions by and distributions to owners
Exercise of share options
Share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Balance at 31 December 2021

Note

27
27
14

Note

27
27
14

Share
capital
£m

0.1

—

—

—
—
—

—

0.1

Share
capital
£m

0.1

—

—

—
—
—

—

0.1

Share
premium
account
£m

21.9

—

—

0.3
—
—

0.3

22.2

Share
premium
account
£m

21.1

—

—

0.8
—
—

 0.8

21.9

Share-based
payment
reserve
£m

Retained
earnings
£m

1.1

—

—

—
(0.2)
—

(0.2)

0.9

Share-based
payment
reserve
£m

0.5

—

—

(0.6)
1.2
—

0.6

1.1

83.1

19.7

19.7

—
—
(11.1)

(11.1)

91.7

Retained
earnings
£m

65.5

21.1

21.1

0.1
—
(3.6)

(3.5)

83.1

Total
equity
£m

106.2

19.7

19.7

0.3
(0.2)
(11.1)

(11.0)

114.9

Total
equity
£m

87.2

21.1

21.1

0.3
1.2
(3.6)

(2.1)

106.2

Eurocell plc  Annual Report and Accounts 2022

135

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2022

1 ACCOUNTING POLICIES (GROUP) 
Corporate information
Eurocell plc (the ‘Company’) and its subsidiaries (together the ‘Group’) is a publicly listed company incorporated and domiciled in England, 
United Kingdom. The registered office is located in England at the following address: Eurocell Head Office and Distribution Centre, High View 
Road, South Normanton, Alfreton, Derbyshire, DE55 2DT.

The Group is principally engaged in the extrusion and supply of PVC window and building products to the new and replacement window market 
and the sale of building materials across the UK.

Basis of preparation
The principal accounting policies adopted in the preparation of the Financial Statements are set out below. The policies have been consistently 
applied to all years presented, unless otherwise stated.

The Group has adequate resources to continue in operational existence for the foreseeable future and, as a result of this, the going concern 
basis has been adopted in preparing the Financial Statements (see below).

The Group Financial Statements have been prepared in accordance with UK-adopted International Accounting Standards and with the 
requirements of the Companies Act 2006 as applicable to companies reporting under those standards.

The Financial Statements have been prepared under the historical cost convention, as modified by fair values in respect of acquisition 
accounting. The functional currency is Sterling, and the Financial Statements are presented in millions, unless otherwise stated.

The preparation of the Group Financial Statements requires the use of certain critical accounting estimates. It also requires management to 
exercise judgement in applying the Group’s accounting policies. The areas involving a higher degree of judgement or complexity, or areas where 
assumptions and estimates are significant to the Financial Statements, are disclosed in Note 2.

Basis of consolidation
The Consolidated Financial Statements comprise the Financial Statements of the Company and its subsidiaries at 31 December 2022 and 
present the results as if they formed a single entity. Where the Company has power, either directly or indirectly, to govern the financial and 
operating policies of another entity or business so as to obtain benefits from its activities, it is classified as a subsidiary. Subsidiaries are 
consolidated from the date of acquisition, being the date on which the Group obtained control, and continue to be consolidated until the date 
when such control ceases. Intercompany transactions and balances, unrealised gains and losses resulting from intra-Group transactions and 
dividends are eliminated in full. 

The Group’s functional currency is Sterling. The vast majority of the Group’s revenues are denominated in Sterling, and as a result the 
consolidation of non-UK revenues has minimal foreign exchange impact.

The Consolidated Financial Statements incorporate the results of business combinations using the purchase method. In the Consolidated 
Statement of Financial Position, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at 
the acquisition date.

All dormant subsidiaries prepare and file financial statements in accordance with Section 394A of the Companies Act 2006, which are filed with 
the registrar at Companies House. 

Under section 479A – 479C of the Companies Act 2006 Security Hardware Limited (company number 05621964) is exempt from an audit of 
its individual accounts. The accounts of Security Hardware Limited are consolidated herewith and its ultimate holding company, Eurocell plc has 
provided a guarantee under section 479C for the year ended 31 December 2022.

Going concern
The Group funds its activities through a £75 million Revolving Credit Facility, provided by Barclays, NatWest and Bank of Ireland, which matures 
in May 2026. The facility includes two key financial covenants, which are tested at 30 June and 31 December each year on a pre-IFRS 16 basis. 
These are that net debt should not exceed three times adjusted EBITDA (Leverage), and that adjusted EBITDA should be at least four times the 
interest charge on the debt (Interest Cover). Adjusted EBITDA is defined as operating profit before depreciation, amortisation and non-underlying 
items. See alternative performance measures on page 142.

No covenants were breached during the year ended 31 December 2022. For the next measurement period, being 30 June 2023, and going 
forward, the Group expects to comply with its covenants.

In assessing going concern, the Directors have considered financial projections for the period to December 2024, which is consistent with 
the Board’s strategic planning horizons. These forecasts have been compiled based on the best estimates of our commercial and operational 
teams. This includes a severe but plausible ‘Downside’ scenario, which reflects demand for our products being severely weakened. 

136

Eurocell plc  Annual Report and Accounts 2022

In all scenarios tested, including sensitivities reducing sales forecasts to 10% below management’s estimates for the period 2023-24, the Group 
operates with significant headroom on its RCF facility and remains compliant with its original covenants. 

After reviewing the Group’s projected financial performance and financing arrangements, the Directors consider that the Group has 
adequate resources to continue operating and that it is therefore appropriate to continue to adopt the going concern basis in preparing 
these Financial Statements.

Changes in accounting policies and disclosures applicable to the Company and the Group
The Group has applied the following amendments for the first time for the financial reporting period commencing 1 January 2022, with no 
material impact:
•  Property, Plant and Equipment: proceeds before intended use – amendments to IAS 16;

•  Reference to the Conceptual Framework – amendments to IFRS 3;

•  Onerous Contracts: cost of fulfilling a contract – amendments to IAS 37; and

•  Annual Improvements to IFRS Standards 2018-20. 

The following new accounting standards, amendments to accounting standards and interpretations have been published that are not 
mandatory for 31 December 2022 reporting periods and have not been early adopted by the Group:
• 

IFRS 17 Insurance Contracts;

•  Classification of Liabilities as Current or Non-current – amendments to IAS 1;

•  Disclosure of Accounting Policies – amendments to IAS 1 and IFRS Practice Statement 2;

•  Definition of Accounting Estimates – amendments to IAS 8; and

•  Deferred Tax related to Assets and Liabilities arising from a Single Transaction – amendments to IAS 12. 

These standards, amendments or interpretations are not expected to have a material impact on the Group in the current or future reporting 
periods and on foreseeable future transactions.

Revenue
The Group manufactures and distributes a range of building plastic materials, along with associated ancillary products, via direct sales to 
its fabricator customers and through its branch network. Revenue is recognised when control of the products has transferred. Control is 
considered to have transferred once the customer has taken delivery of the products, or has collected them from the branch, has full discretion 
over the future use of those products, and where there is no unfulfilled obligation that could affect the customer’s acceptance of the products. 

Revenue is recognised when the goods are dispatched to, or collected by, the customer. Revenue is based upon the price specified on the 
customer’s invoice, which is determined with reference to a price list specific to each customer or category of customers. A receivable is 
recognised on the transfer of the products, as this is the point at which consideration is deemed to be unconditional. There are no variable 
elements to the consideration received that require estimation. No significant element of financing is present as sales are made with a credit 
term of 30 days end of month, which is consistent with market practice.

Where costs are incurred by the Group in securing a contract to supply products, those costs, (subject to a de-minimis limit), are recognised as 
customer contract assets (within trade and other receivables) in the Consolidated Statement of Financial Position. The balance is amortised over 
the period in which revenue pertaining to those costs is recognised, which in the vast majority of cases is three years. Reviews are performed to 
assess expected credit losses and balances adjusted if necessary.

Due to the fact that the Group’s customers typically collect or take delivery of products for immediate use in their intended purpose, the 
likelihood of items being returned is small. Therefore, it is highly probable that a significant reversal of revenue will not occur. The Group’s 
obligations to repair or replace faulty manufactured products under the standard warranty terms is recognised as a provision, see Note 24.

Non-underlying items
The Group presents some material items of income and expense as non-underlying items. This is done when, in the opinion of the Directors, the 
nature and expected infrequency of the circumstances merit separate presentation in the Financial Statements. This includes, but is not limited 
to, costs incurred in the act of securing debt or equity funding and non-recurring costs arising from business restructuring.

This treatment allows users of the Financial Statements to better understand the elements of financial performance in the year, it facilitates 
comparison with prior periods, and it helps in understanding trends in financial performance. Further details are provided in Note 7. 

Government grants
Grant income is recognised only when it is reasonably certain that the cash will be received, and that all eligibility criteria have been met. 
Grant income is recognised within administration expenses, with staff costs presented net of grant income. To the extent that there are 
ongoing eligibility or performance criteria, grant income is spread over the relevant period of measurement. 

Eurocell plc  Annual Report and Accounts 2022

137

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

1 ACCOUNTING POLICIES (GROUP) CONTINUED 
Business combinations and goodwill
Business combinations are accounted for using the acquisition method. The cost of acquisition is measured as the aggregate of the fair values, 
at the date of exchange, of assets given, liabilities incurred or assumed, and equity instruments issued by the acquirer, in exchange for control of 
the acquiree. Direct costs of acquisition are recognised immediately as an expense.

Goodwill is initially measured at cost, being the excess of the cost of a business combination over the fair value of the identifiable assets, 
liabilities and contingent liabilities acquired at the acquisition date. Goodwill is capitalised as an intangible asset with any impairment in carrying 
value being charged to the Consolidated Statement of Comprehensive Income. Where the fair value of identifiable assets, liabilities and 
contingent liabilities exceeds the fair value of consideration paid, the excess is credited in full to the Consolidated Statement of Comprehensive 
Income on the acquisition date.

Discontinued operations
A discontinued operation is a component of the Group that has either been disposed of, or is classified as held for sale, and:
•  Represents a separate major line of business or geographical area of operations;

• 

• 

Is part of a single co-ordinated plan to dispose of a separate major line of business or geographical area of operations; or

Is a subsidiary acquired exclusively with a view to resale.

Discontinued operations are excluded from the results of continuing operations and are presented as a single amount as profit or loss after tax 
from discontinued operations in the statement of profit or loss. Additional disclosures are provided in Note 12. All other notes to the Financial 
Statements include amounts for continuing operations, unless indicated otherwise. 

Consideration received for the sale of a business is comprised of cash received upon completion plus deferred consideration. Deferred 
consideration is recognised as a receivable on completion of the sale when there are no performance criteria and the buyer is legally obliged 
to pay, therefore the cash is virtually certain to be received. Cash flows in relation to deferred consideration are classified as a cash flow from 
investing activities.

The Security Hardware business met the criteria above as it was a separate major line of business of the Group as it is material and was an 
operating segment (part of the Building Plastics reported segment) and is therefore classified as a discontinued operation in the current and 
prior year.

Externally acquired intangible assets
Externally acquired intangible assets are initially recognised at cost and subsequently amortised on a straight-line basis over their useful 
economic lives.

Intangible assets are recognised on business combinations if they are separable from the acquired entity or give rise to other contractual/
legal rights. The amounts ascribed to such intangibles are arrived at by using appropriate valuation techniques. Useful economic lives and the 
methods used to determine the cost of intangibles acquired in a business combination are as follows:

Intangible asset

Software
Technology-based
Customer-related
Marketing-related

Useful economic life

5 to 10 years
10 to 17 years
5 to 10 years
10 to 15 years

Valuation method

Cost to acquire
Cost to acquire
Cost to acquire
Cost to acquire

The amortisation charge for the year is included within administration costs within the Consolidated Statement of Comprehensive Income.

Impairment of tangible assets, intangible assets, right-of-use assets and investments
Impairment tests on non-current assets are undertaken annually at the financial year end or at any other time when an indication of impairment 
arises. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair value less costs to sell), the 
asset is written down accordingly.

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the smallest group of 
assets to which it belongs for which there are separately identifiable cash flows – its cash-generating unit (‘CGU’). Goodwill is allocated on initial 
recognition to each of the Group’s CGUs that are expected to benefit from the synergies of the combination giving rise to the goodwill.

Individual right-of-use lease property assets relating to the Group’s branch network are also tested for impairment when an indication of 
impairment arises, such as a branch becoming loss-making. In considering individual branch performance, central overheads are allocated to 
each branch in proportion to sales.

138

Eurocell plc  Annual Report and Accounts 2022

Where it is considered probable that climate change will have a measurable and materially adverse impact on the future cash flows of a CGU or 
non-current asset, estimated cash flows and/or useful economic lives are reduced accordingly.

Impairment charges are included in the Consolidated Statement of Comprehensive Income, except to the extent they reverse gains previously 
recognised in Other Comprehensive Income. An impairment loss recognised for goodwill is not reversed.

Property, plant and equipment
Items of property, plant and equipment are initially recognised at cost. As well as the purchase price, cost includes directly attributable costs 
and the estimated present value of any future unavoidable costs of dismantling and removing items. The corresponding liability is recognised 
within provisions.

Freehold land is not depreciated. Assets in the course of construction are not depreciated until they are in a condition that would allow them to 
be deployed in their intended use without further changes to their condition. Depreciation is provided on all other items of property, plant and 
equipment so as to write off their cost less residual value over their expected useful economic lives. It is provided at the following rates:

Asset class

Depreciation policy

Freehold property
Leasehold improvements
Plant and machinery
Mixing plant
Extruders
Stillages and tooling
Other
Motor vehicles
Office equipment and fixtures

2.5% per annum straight-line
Equal instalments over the period of the lease

Between 20% and 25% per annum on cost
13 years based on production usage
5 to 10 years based on production usage
Between 10% and 25% per annum on cost
Between 20% and 25% per annum on cost
Between 20% and 25% per annum on cost

Right-of-use lease assets
Right-of-use assets comprise the initial measurement of the corresponding lease liability, lease payments made at or before the commencement 
day and any initial direct costs. They are subsequently measured at cost less accumulated depreciation and impairment losses. Discount rates 
are based on our external financing rate and then a lease specific adjustment is applied.

Right-of-use assets are depreciated over the shorter period of lease term and useful life of the underlying asset. If a lease transfers ownership 
of the underlying asset or the cost of the right-of-use asset reflects that the Group expects to exercise a purchase option, the related right-of-
use asset is depreciated over the useful life of the underlying asset. Depreciation starts at the commencement date of the lease. Leases are 
assessed for impairment based on value in use and impaired where this is below book value. Reversals of impairments can occur where assets 
are subsequently found to have further value in use.

Inventories
Inventories are initially recognised at cost, and subsequently at the lower of cost and net realisable value. Cost comprises all costs of purchase 
and conversion and other costs incurred in bringing the inventories to their present location and condition. In determining the cost of raw 
materials, consumables and goods purchased for resale, the weighted average purchase price is used. For work in progress and finished 
goods, cost is taken as production cost, which includes a proportion of attributable overheads.

Net realisable value is based on estimated normal selling price, less further costs expected to be incurred up to completion and disposal. 
Provision is made for obsolete, slow-moving or defective items where appropriate.

Financial assets
The Group records all of its financial assets at amortised cost and has not classified any of its financial assets at fair value through profit and 
loss or other comprehensive income. The Group’s financial assets comprise trade and other receivables and cash and cash equivalents in the 
balance sheet. These are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They arise 
principally through the provision of goods and services to customers, but also incorporate other types of contractual monetary asset. They are 
initially recognised at fair value plus transaction costs that are directly attributable to their acquisition or issue and are subsequently carried at 
amortised cost using the effective interest rate method, less provision for impairment. Customer rebates are offset against receivable amounts in 
line with the terms of the customer agreements.

The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for 
trade receivables. 

Eurocell plc  Annual Report and Accounts 2022

139

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

1 ACCOUNTING POLICIES (GROUP) CONTINUED 
Financial assets continued
Expected loss rates are derived based upon the payment profile of sales over the three-year period up to the reporting date, and the 
corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking information on macroeconomic 
factors affecting the ability of customers to settle receivables, including GDP, the rate of unemployment, new housing starts, interest rates and 
household disposable income. Insured balances are excluded to the extent that no loss would arise in the event of default by the customer.

Where the adjusted loss rates are different from the original estimate, there is an impact on the carrying value of trade receivables and the 
amount credited or charged on a net basis to operating expenses within the Consolidated Statement of Comprehensive Income. 

While cash and cash equivalents and contract assets are also subject to the impairment requirements of IFRS 9, the identified impairment loss 
was immaterial.

Cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term highly liquid investments with original 
maturities of three months or less from inception, and – for the purpose of the statement of cash flows – bank overdrafts. Bank overdrafts are 
shown within current liabilities in the balance sheet.

Financial liabilities
The Group classifies its financial liabilities as financial liabilities measured at amortised cost which include the following items:
•  Bank borrowings which are initially recognised at fair value net of any transaction costs directly attributable to the issue of the instrument. 

Such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest rate method, which ensures that any 
interest expense over the period to repayment is at a constant rate on the balance of the liability carried in the balance sheet. 

•  Trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried at amortised cost 

using the effective interest method. 

Taxation
Tax on the profit for both the current and prior periods comprises both current and deferred tax and is recognised in the Consolidated Statement 
of Comprehensive Income, except to the extent that it relates to items recognised directly in equity.

Current tax is the expected tax payable on taxable income for the year, using tax rates that have been enacted at the balance sheet date, and 
any adjustment to tax payable in respect of prior years.

The Group recognises a current tax asset in respect of relief claimed under the Patent Box when the inflow of economic benefits arising from 
that asset is virtually certain, deemed to be the submission of a claim to HM Revenue and Customs.

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from its tax base, 
except for differences arising on:
•  the initial recognition of goodwill; 

•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction affects 

neither accounting nor taxable profit; and 

• 

investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the difference and it is 
probable that the difference will not reverse in the foreseeable future. 

Recognition of deferred tax assets is restricted to those instances where it is probable that future taxable profits will arise against which the 
difference can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting date and are 
expected to apply when the deferred tax liabilities/assets are settled/recovered.

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities and the 
deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:
•  the same taxable Group company; or 

•  different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle 
the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected to be 
settled or recovered. 

140

Eurocell plc  Annual Report and Accounts 2022

Lease liabilities
The Group leases certain properties, vehicles and material handling equipment. The Group has no leases previously classified as finance 
leases. Liabilities for leases previously classified as operating leases have been measured in accordance with IFRS 16 using the modified 
retrospective approach.

In applying IFRS 16, the Group has taken advantage of a number of practical expedients permitted by the standard:
•  the application of a single discount rate to a portfolio of leases with reasonably similar characteristics;

•  reliance on previous assessments as to whether leases are onerous;

•  accounting for leases with a remaining term of less than 12 months as short-term leases; and

•  the exclusion of initial direct costs in measuring the right-of-use asset at the date of initial application.

Leases with a remaining term of less than 12 months have been accounted for as short-term leases. Leased assets with a value of less than 
£5,000 are omitted on the basis of materiality.

The Group assesses whether a contract is or contains a lease, at inception of a contract. The Group recognises a right-of-use asset and a 
corresponding lease liability with respect to all lease agreements in which it is the lessee except for short-term leases (defined as leases with a 
lease term of 12 months or less) and leases of low-value assets (defined as leases with a value of less than £5,000). For these leases, the Group 
recognises the lease payments as an operating expense on a straight-line basis over the term of the lease unless another systematic basis is 
more representative of the time pattern in which economic benefits from the leased asset are consumed.

The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement date, discounted by 
using the rate implicit in the lease. If this rate cannot be readily determined, the Group uses its incremental borrowing rate. The incremental 
borrowing rate is calculated based upon a combination of the risk-free rate, financing and asset-specific credit spreads, adjusted for the term of 
each lease. 

Lease payments included in the measurement of the lease liability comprise fixed lease payments, less any lease incentives. The lease liability 
is subsequently measured by increasing the carrying amount to reflect interest on the lease liability (using the effective interest method) and by 
reducing the carrying amount to reflect the lease payments made.

The principal and finance elements of lease payments are presented separately on the face of the Consolidated Cash Flow Statement within 
financing activities.

Provisions
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past event, and it 
is probable that an outflow of economic benefits will be required to settle the obligation. If the effect is material, provisions are determined by 
discounting the expected future cash flows at a pre-tax rate that reflects current market assessments of the time value of money and, when 
appropriate, the risks specific to the liability.

The Group has recognised provisions for liabilities of uncertain timing or amount in respect of leasehold dilapidations and warranty claims. The 
provision is measured at the best estimate of the expenditure required to settle the obligation at the reporting date, discounted at a pre-tax rate 
as described above.

Dilapidations provisions are recognised in two ways. Firstly, known specific obligations relating to repairs required or structural changes made 
to a building are recognised as soon as the timing and amount of the liability can be reliably estimated. Secondly, wear and tear provisions 
relating to the Group’s branches are accrued at a standard rate over the life of each lease, reflecting the cost of returning each branch to its prior 
condition at the end of the lease.

Share capital
The Group’s ordinary shares are classified as equity instruments.

Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when paid. In the 
case of final dividends, this is when approved by the Shareholders at the Annual General Meeting.

Retirement benefits: defined contribution scheme
The Group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group in an 
independently administered fund. The amount charged to the Consolidated Statement of Comprehensive Income represents the contributions 
payable to the scheme in respect of the accounting period. The Group has no obligation to pay future pension benefits.

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141

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

1 ACCOUNTING POLICIES (GROUP) CONTINUED 
Foreign currency
The Group’s Financial Statements are presented in Sterling. For each entity, the Group determines the functional currency, and items included in 
the Financial Statements of each entity are measured using that functional currency.

Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they operate 
(their ‘functional currency’) are recorded at the prevailing rate when the transactions occur. Foreign currency monetary assets and liabilities are 
translated at the rates ruling at the reporting date. Exchange differences arising on the retranslation of unsettled monetary assets and liabilities 
are recognised immediately in the Consolidated Statement of Comprehensive Income.

Share-based payment transactions
The Group has applied the requirements of IFRS 2 Share-based Payment.

Equity-settled share-based payments are measured at fair value at the date of grant. The fair value is determined at the grant date using the 
Black-Scholes valuation model and equity-settled share-based payments are expensed on a straight-line basis over the vesting period, based 
upon the Company’s estimate of the shares that will eventually vest and adjusted for the effect of non-market-based vesting conditions.

Fair value is measured based on the value of options over shares on the date of grant and the likelihood of all or part of the option vesting.

Alternative performance measures
The Group uses alternative performance measures alongside statutory measures to facilitate a better understanding of financial performance 
and comparison with prior periods, and in order to provide audited financial information against which the Group’s bank covenants, which are all 
measured on a pre-IFRS 16 basis, can be assessed.

EBITDA is defined as operating profit before depreciation and amortisation charges. Pre-IFRS 16 EBITDA is stated inclusive of operating lease 
rentals under IAS 17 Leases. 

Adjusted EBITDA, profits and earnings per share exclude non-underlying items. Adjusted profit measures allow users of the Financial 
Statements to better understand financial performance in the year by removing certain material items of income and expense that are unusual 
due to their nature or infrequency, thus facilitating better comparison with prior periods. 

Covenants are assessed on a pre-IFRS 16 adjusted EBITDA, continuing basis. 

Operating profit
Depreciation and amortisation

EBITDA

Non-underlying items

Adjusted EBITDA

Operating lease rentals under IAS 17
Other lease charges

Pre-IFRS 16 adjusted EBITDA

2022
£m

29.1
23.9

53.0

2.2

55.2

(14.4)
—

40.8

Pre-IFRS 16 total net debt is defined as total borrowings and lease liabilities less cash and cash equivalents and deferred consideration, 
excluding the impact of leases recognised under IFRS 16 Leases. 

Total net debt
Lease liabilities

Pre-IFRS 16 net debt

142

Eurocell plc  Annual Report and Accounts 2022

2022
£m

78.1
(63.7)

14.4

2021  

(re-presented)
£m

29.7
22.7

52.4

—

52.4

(13.9)
(0.5)

38.0

2021
£m

69.7
(58.7)

11.0

2 CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS
The Group makes certain estimates and judgements regarding the future. Estimates and judgements are continually evaluated based on 
historical experience and other factors, including expectations of future events, that are believed to be reasonable under the circumstances. 
In the future, actual experience may differ from these estimates and judgements.

Critical estimates and judgements
The estimates and judgements that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities 
within the next financial year are discussed below.

a) Carrying value of inventories
The Group reviews the market value of, and demand for, its inventories on a periodic basis to ensure inventory is recorded in the financial 
statements at the lower of cost and net realisable value. Any provision for impairment is recorded against the carrying value of inventories. 

The key estimate is the extent to which items of inventory remain saleable as they age. Management use their knowledge of market conditions 
to assess future demand for the Group’s products and achievable selling prices. 

If the Slow and Obsolete stock provision were, on average, 500 basis points higher than current estimates, the provision would increase by 
approximately £150,000. Further disclosures relating to inventories are provided in Note 19.

b) Recoverability of trade receivables
The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for trade 
receivables. Expected loss rates are derived based upon the payment profile of sales over the three-year period up to the reporting date, 
and the corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking information on 
macroeconomic factors affecting the ability of customers to settle receivables, including GDP, the rate of unemployment, new housing starts, 
interest rates and household disposable income.

Where the adjusted loss rates are different from the original estimate, there is an impact on the carrying value of trade receivables and the 
amount credited or charged on a net basis to operating expenses within the Consolidated Statement of Comprehensive Income. The key 
judgement is the extent to which macroeconomic factors impact upon the recoverability of trade receivables. The key estimate is the adjusted 
loss rate applied to each age category. 

If loss rates for current receivables were, on average, 500 basis points higher than current estimates, the provision for impairment would 
increase by approximately £800,000. Further disclosures relating to trade receivables are provided in Note 20.

3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT
The Group is exposed through its operations to the following financial risks:
•  credit risk; 

•  market risk; 

• 

• 

foreign exchange risk; and 

liquidity risk. 

In common with all other businesses, the Group is exposed to risks that arise from its use of financial instruments. This note describes the 
Group’s objectives, policies and processes for managing those risks and the methods used to measure them. Further quantitative information in 
respect of these risks is presented throughout these Financial Statements. There have been no substantive changes in the Group’s exposure to 
financial instrument risks, its objectives, policies and processes for managing those risks, or the methods used to measure them from previous 
periods unless otherwise stated in this note.

Principal financial instruments
The principal financial instruments used by the Group, from which financial instrument risk arises, are as follows:
•  trade and other receivables; 

•  cash and cash equivalents; 

•  deferred consideration;

•  trade and other payables; 

•  bank overdrafts;

•  floating-rate bank loans; and

• 

lease liabilities.

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143

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT CONTINUED
The Group finances its activities using cash generated from operations and its Revolving Credit Facility. It does not use invoice discounting or 
any other financing facilities. The fair value for cash and cash equivalents is approximate to its book value.

A summary of the financial instruments held by category is provided below:

Financial assets

Cash and cash equivalents
Deferred consideration
Trade and other receivables

Total financial assets

Financial liabilities

Trade and other payables
Lease liabilities
Bank overdrafts
Borrowings

Total financial liabilities

2022
£m

5.1
0.8
40.2

46.1

2022
£m

45.0
63.7
—
21.0

2021
£m

6.6
—
37.3

43.9

2021
£m

48.7
58.7
5.9
12.0

129.7

125.3

The analysis above does not correspond to the values reported in the Consolidated Statement of Financial Position as excluded from the 
analysis above are assets and liabilities from which no future cash flows are expected to arise, including rent-free periods on leased properties, 
and unamortised arrangement costs relating to the Group’s borrowings.

Impairment of financial assets
Impairments of trade receivables are outlined in Note 20. No further impairments to financial assets are considered necessary. The Group 
applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for trade receivables.

General objectives, policies and processes
The Board has overall responsibility for the determination of the Group’s risk management objectives and policies and, whilst retaining ultimate 
responsibility for them, it has delegated the authority for designing and operating processes that ensure the effective implementation of the 
objectives and policies to the Group’s finance function.

The Board receives monthly reports from the Chief Financial Officer through which it reviews the effectiveness of the processes put in place and 
the appropriateness of the objectives and policies it sets. These are then discussed at regular Board meetings.

The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the Group’s 
competitiveness and flexibility. Further details regarding these policies are set out below:

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual obligations. 
The Group is mainly exposed to credit risk through its trade receivables arising from its normal commercial activities. It is Group policy, 
implemented locally, to assess the credit risk of new customers before entering into contracts.

Existing credit risks associated with trade receivables are managed in line with Group policies as discussed in the financial assets section 
of accounting policies. Credit risk also arises from cash and cash equivalents and deposits with banks and financial institutions. This risk is 
mitigated by ensuring that deposits are only made with banks and financial institutions with a good rating issued by an industry-recognised 
independent third party (e.g. Standard and Poor’s).

Further disclosures regarding financial assets are provided in Note 20.

144

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Market risk
The Group is exposed to market risk from bank borrowings which incur variable interest rate charges linked to base rate plus a margin. 
The Group’s objective is to manage the interest cost of the Group within the constraints of its financial covenants and forecasts. It does 
this through regular reporting and monitoring of operating cash flows, effective working capital management and close controls over the 
authorisation of capital expenditure.

If variable interest rates were 50 basis points higher/lower, the Group’s finance expense would increase/decrease by £100,000.

During 2022 and 2021 the Group’s borrowings at variable rate were denominated in Sterling. Further disclosures relating to bank borrowings 
are provided in Note 21.

Foreign exchange risk
Foreign exchange risk is the risk that the fair value of a financial instrument or future cash flow will fluctuate because of changes in foreign 
exchange rates. The Group’s exposure to foreign exchange risk arises when individual Group entities enter into transactions denominated in a 
currency other than their functional currency. The Group manages its exposure to fluctuations in currency rates by wherever possible negotiating 
both purchases and sales to be denominated in Sterling. The profit or loss arising from likely changes in foreign exchange is not significant.

Liquidity risk
Liquidity risk arises from the Group’s management of working capital and the finance charges and principal repayments on its debt instruments. 
It is the risk that the Group will encounter difficulty in meeting its financial obligations as they fall due.

The Group’s policy is to ensure that it will always have sufficient cash to allow it to meet its liabilities when they become due. To achieve this aim, 
cash flow forecasts are prepared and updated on a regular basis to ensure that the Group has adequate headroom in its facilities. The Board 
receives monthly updates on the Group’s liquidity position and any issues are reported by exception.

At the end of the financial year, the most recent cash flow projections indicated that the Group expected to have sufficient liquid resources to 
meet its obligations under all reasonably foreseeable circumstances.

The following table sets out the contractual maturities (representing undiscounted contractual cash flows) of financial liabilities:

At 31 December 2022

Trade and other payables
Lease liabilities
Borrowings

Total

At 31 December 2021

Trade and other payables
Lease liabilities
Bank overdrafts
Borrowings

Total

Up to 3
months
£m

(45.0)
(3.6)
—

(48.6)

Up to 3
months
£m

(48.4)
(3.2)
(5.9)
—

(57.5)

Between
3 and 12
months
£m

—
(10.7)
—

(10.7)

Between
3 and 12
months
£m

—
(9.9)
—
—

(9.9)

Between
1 and 2
years
£m

—
(13.1)
—

(13.1)

Between
1 and 2
years
£m

—
(12.8)
—
(12.0)

(24.8)

Between
2 and 5
years
£m

—
(23.0)
(21.0)

(44.0)

Between
2 and 5
years
£m

(0.3)
(19.1)
—
—

(19.4)

Over
5 years
£m

—
(19.2)
—

(19.2)

Over
5 years
£m

—
(19.1)
—
—

(19.1)

Total
£m

(45.0)
(69.6)
(21.0)

(135.6)

Total
£m

(48.7)
(64.1)
(5.9)
(12.0)

(130.7)

Excluded from the analysis above are assets and liabilities from which no future cash flows are expected to arise.

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145

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CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT CONTINUED
Capital management
The Group’s objective when managing capital, which is deemed to be total equity plus total debt and which was £198.9 million 
(2021: £176.6 million) at the balance sheet date, is to safeguard the Group’s ability to continue as a going concern, through the optimisation 
of the debt and equity balance, and to maintain good headroom on its debt facilities and financial covenants. The Group manages its capital 
structure and makes appropriate decisions in the light of current economic conditions and its strategic objectives.

The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and sustain the future 
development of the business.

The funding requirements of the Group are met by the utilisation of external borrowings together with available cash.

A key objective of the Group’s capital management is to maintain comfortable headroom over the covenants set out in its existing 
facility agreements.

The financial covenants which are in place, all measured on a pre-IFRS 16 basis, are as follows:
•  Leverage: the ratio of total net debt to consolidated adjusted EBITDA of any relevant period of not more than 3:1. 

• 

Interest cover: the ratio of adjusted EBITDA to net interest payable in respect of any relevant period of not less than 4:1. 

Covenants are measured at half year and year end on a rolling 12-month basis. As at 31 December 2022 Leverage and Interest Cover were 
0.4:1 and 25:1 respectively (2021: 0.3:1 and 47:1). The Group operated well within the terms of its covenants throughout the current and prior 
periods. The Group anticipates that it will comfortably meet all future covenant obligations.

The following table sets out the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date:

GBP
£m

40.0
4.8
0.8
(63.5)
(21.0)
(44.7)

(83.6)

GBP
£m

36.6
5.2
(5.9)
(58.7)
(12.0)
(46.8)

(81.6)

As at 31 December 2022

EUR
£m

0.2
0.3
—
(0.2)
—
(0.3)

—

USD
£m

—
—
—
—
—
—

—

As at 31 December 2021

EUR
£m

0.5
1.4
—
—
—
(0.3)

1.6

USD
£m

0.2
—
—
—
—
—

0.2

Total
£m

40.2
5.1
0.8
(63.7)
(21.0)
(45.0)

(83.6)

Total
£m

37.3
6.6
(5.9)
(58.7)
(12.0)
(47.1)

(79.8)

Trade and other receivables
Cash and cash equivalents
Deferred consideration
Lease liabilities
Other interest-bearing borrowings
Trade and other payables

Trade and other receivables
Cash and cash equivalents
Bank overdrafts
Lease liabilities
Other interest-bearing borrowings
Trade and other payables

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4 REVENUE
Revenue arises from:

Sale of goods

External revenue by destination:

United Kingdom
European Union
Rest of World

2021  

2022
£m

(re-presented)
£m

381.2

339.8

2021  

2022
£m

(re-presented)
£m

376.6
4.0
0.6

381.2

335.5
3.6
0.7

339.8

There are no customers with sales in excess of 10% of total Group revenues.

Revenue is disclosed net of contract asset amortisation and related expenses in the year of £1.3 million (2021: £1.8 million). Further details are 
provided in Note 20.

5 AUDITORS’ REMUNERATION
Total amounts payable to the Group’s auditors were as follows:

Audit of these Financial Statements
Amounts receivable by auditors and their associates in respect of:

Audit of Financial Statements of subsidiaries pursuant to legislation
Audit-related assurance services

6 EXPENSES BY NATURE

Depreciation of property, plant and equipment (Note 15)
Depreciation of right-of-use assets (Note 16)
Amortisation of intangible assets (Note 17)
Impairment of property, plant and equipment and right-of-use assets (Note 7)
Other non-underlying operating expenses (Note 7)
Cost of inventories
Other variable costs
Employee benefits expense (Note 8)
Impairments/(reversal of impairments) under IFRS 9
Short term lease rentals
Other expenses

Total cost of sales, distribution costs and administration expenses

2022
£000

100

232
65

397

2021
£000

85

169
51

305

2021  

2022
£m

(re-presented)
£m

8.8
13.3
1.8
0.6
1.6
181.8
14.9
84.9
0.1
2.2
43.2

353.2

7.7
13.1
1.9
(0.4)
—
154.0
13.8
81.0
(0.7)
—
39.7

310.1

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CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

7 NON-UNDERLYING ITEMS
Amounts included in the Consolidated Statement of Comprehensive Income are as follows:

Restructuring costs 
Asset impairment charges

Non-underlying operating expenses

Finance expense

Total non-underlying expenses

Taxation

Impact on profit after tax

2022
£m

1.6
0.6

2.2

0.3

2.5

(0.5)

2.0

2021
£m

—
—

—

—

—

—

—

Restructuring costs
Restructuring costs relate to redundancies, with 63 roles impacted at a one-off cost of £1.6 million. These costs are classified as non-underlying 
as they relate to roles that no longer exist within the organisation and therefore would not re-occur in future reporting periods.

Asset impairment charges
Tangible fixed assets and right-of-use asset impairment charges amounting to £0.6 million were recognised in respect of five branches which, at 
31 December 2022, the Group had announced its intention to close in early 2023. 

Finance expense
The Group refinanced its Revolving Credit Facility in May 2022. Unamortised arrangement fees relating to the previous facility, which had been 
due to expire in December 2023, were expensed to the Consolidated Income Statement, and have been presented as non-underlying as the 
facility to which they relate no longer exists.

There were no non-underlying items in the prior year.

Of the £2.5 million non-underlying expenses, £1.1 million was settled in cash at 31 December 2022, and £0.5 million will be settled within 
12 months of the balance sheet date. The remaining £0.9 million relates to non-cash items.

8 EMPLOYEE BENEFITS EXPENSE

Staff costs (including Directors) comprise:
Wages and salaries
Share-based payments
Social security costs
Other pension costs

The average monthly number of employees, including Directors, during the year was as follows:

Production
Office and administration
Distribution

148

Eurocell plc  Annual Report and Accounts 2022

2021  

2022
£m

(re-presented)
£m

74.2
(0.2)
8.2
2.7

84.9

70.0
1.2
7.5
2.3

81.0

2021  

2022
No.

(re-presented)
£m

789
459
1,002

2,250

750
430
940

2,120

Key management personnel compensation and Directors’ remuneration
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities of the 
Group, which is considered to be the Directors of the Company.

Emoluments
Share-based payments
Pension and other post-employment benefit costs

2022
£m

1.7
(0.1)
0.1

1.7

2021
£m

1.7
0.5
0.1

2.3

Directors’ remuneration is set out in the Remuneration Report on pages 104 to 119. The highest paid Director received remuneration of 
£857,000 (2021: £879,000).

During the year, retirement benefits were accruing to two Directors in respect of defined contribution pension schemes (2021: two). The value of 
contributions paid to a defined contribution pension scheme in respect of the highest paid Director amounted to £47,000 (2021: £60,000).

No share options were exercised by Directors of the Group during the current year (2021: 99,268). In the prior year, 60,571 options were 
exercised by the highest paid Director.

During the year no other long term benefits were issued, nor any termination payments made.

The Group’s policy for consulting with, sharing information with, and encouraging the involvement of employees is discussed on pages 82 to 92.

9 SEGMENTAL INFORMATION
The Group organises itself into a number of operating segments that offer different products and services. They are managed separately 
because each business requires different technology and marketing strategies. Internal reporting provided to the chief operating decision-
maker, which has been identified as the executive management team including the Chief Executive Officer and the Chief Financial Officer, 
reflects this structure.

The Group has aggregated its operating segments into three reported segments, as these business units have similar products, production 
processes, types of customer, methods of distribution, regulatory environments and economic characteristics:
•  Profiles – extrusion and sale of PVC window and building products to the new and replacement window market across the UK. 

This segment includes Vista Panels, S&S Plastics and Eurocell Recycle North. 

•  Building Plastics – sale of building plastic materials across the UK. This segment includes Kent Building Plastics and Trimseal. 

•  Corporate – represents costs relating to the ultimate Parent company and includes amortisation in respect of acquired intangible assets.

Inter-segmental sales relate to manufactured products distributed by the Building Plastics division. 

2022

Revenue
Total revenue
Inter-segmental revenue

Total revenue from external customers

Adjusted EBITDA
Amortisation of intangible assets
Depreciation of property, plant and equipment
Depreciation of right-of-use assets

Adjusted operating profit/(loss)

Non-underlying operating expenses

Operating profit/(loss)

Finance expense

Profit before tax from continuing operations

Profiles
£m

234.0
(72.3)

161.7

32.7
—
(7.0)
(5.5)

20.2

(0.9)

19.3

Building
Plastics
£m

219.8
(0.3)

219.5

21.0
—
(1.1)
(7.7)

12.2

(1.3)

10.9

Corporate
£m

Total
£m

—
—

—

1.5
(1.8)
(0.7)
(0.1)

(1.1)

—

(1.1)

453.8
(72.6)

381.2

55.2
(1.8)
(8.8)
(13.3)

31.3

(2.2)

29.1

(2.9)

26.2

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CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

9 SEGMENTAL INFORMATION CONTINUED

2021 (re-presented)

Revenue
Total revenue
Inter-segmental revenue

Total revenue from external customers

EBITDA
Amortisation of intangible assets
Depreciation of property, plant and equipment
Depreciation of right-of-use assets

Operating profit/(loss)

Finance expense

Profit before tax from continuing operations

Additions to plant, property, equipment and intangible assets

Segment assets
Segment liabilities

Borrowings
Deferred tax liability

Total liabilities

Total net assets

Additions to plant, property, equipment and intangible assets

Segment assets
Segment liabilities

Borrowings
Corporation tax payable
Deferred tax liability

Total liabilities

Total net assets

Geographical information

United Kingdom
Republic of Ireland*

Total 

*  The net book value of non-current assets in the Republic of Ireland was less than £50,000 in both years.

150

Eurocell plc  Annual Report and Accounts 2022

Profiles
£m

204.6
(63.9)

140.7

31.8
—
(6.0)
(5.1)

20.7

Profiles
2022
£m

7.6

145.1
(61.3)

Building
Plastics
£m

199.6
(0.5)

199.1

21.5
—
(1.0)
(7.9)

12.6

Corporate
£m

—
—

—

(0.9)
(1.9)
(0.7)
(0.1)

(3.6)

Building 
Plastics
2022
£m

1.4

89.4
(43.2)

Corporate
2022
£m

3.3

19.8
(7.8)

Profiles
2021
£m

13.2

132.6
(61.2)

Building 
Plastics
2021
£m

2.5

87.9
(45.0)

Corporate
2021
£m

1.0

19.1
(8.9)

Total
£m

404.2
(64.4)

339.8

52.4
(1.9)
(7.7)
(13.1)

29.7

(2.0)

27.7

Total
2022
£m

12.3

254.3
(112.3)

(20.3)
(6.8)

(139.4)

114.9

Total
2021
£m

16.7

239.6
(115.1)

(11.7)
—
(6.6)

(133.4)

106.2

Revenue
2022
£m

379.3
1.9

381.2

Non-current
assets
2022
£m

Revenue

2021  

(re-presented)
£m

Non-current
assets
2021
£m

138.3
—

138.3

338.3
1.5

339.8

132.6
—

132.6

10 FINANCE EXPENSE

Finance expense
Bank borrowings
Interest on lease liabilities

Underlying finance expense

Non-underlying finance expense (Note 7)

Total finance expense

11 TAXATION

Current tax expense
Current tax on profits for the year
Adjustments in respect of prior years

Total current tax

Deferred tax expense
Origination and reversal of temporary differences
Adjustment in respect of change in rates
Adjustment in respect of prior years

Total deferred tax

Total tax expense

Continuing operations
Discontinued operations

Total tax expense 

2021  

2022
£m

(re-presented)
£m

1.2
1.4

2.6

0.3

2.9

2022
£m

3.2
0.3

3.5

0.7
0.2
(0.7)

0.2

3.7

2022
£m

4.2
(0.5)

3.7

0.8
1.2

2.0

—

2.0

2021
£m

2.7
0.1

2.8

2.2
0.9
—

3.1

5.9

2021
£m

6.1
(0.2)

5.9

The reasons for the difference between the actual current tax charge for the year and the standard rate of corporation tax in the United Kingdom 
applied to profits for the year are as follows:

Profit before tax from continuing operations
Loss before tax from discontinued operations

Profit before tax

Expected tax charge based on the standard rate of corporation tax in the UK of 19.0% (2021: 19.0%)
Taxation effect of:
Expenses not deductible for tax purposes
Capital allowance super-deduction utilised
Patent Box claims
Deferred tax impact of share-based payments
Adjustment in respect of prior years
Tax effect of accelerated capital allowances

Current tax expense

2022
£m

26.2
(2.8)

23.4

4.4

0.4
(0.3)
(0.4)
—
0.3
(0.9)

3.5

2021
£m

27.7
(0.7)

27.0

5.1

0.5
(0.7)
—
0.2
0.1
(2.4)

2.8

Eurocell plc  Annual Report and Accounts 2022

151

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

11 TAXATION CONTINUED
The reasons for the difference between the total tax charge for the year and the standard rate of corporation tax in the United Kingdom applied 
to profits for the year are as follows:

Profit before tax from continuing operations
Loss before tax from discontinued operations

Profit before tax

Expected tax charge based on the standard rate of corporation tax in the UK of 19.0% (2021: 19.0%)
Taxation effect of:
Expenses not deductible for tax purposes
Capital allowance super-deduction utilised
Patent Box claims
Adjustments in respect of prior years
Adjustment in respect of change in rates

Total tax expense

2022
£m

26.2
(2.8)

23.4

4.4

0.2
(0.3)
(0.4)
(0.4)
0.2

3.7

2021
£m

27.7
(0.7)

27.0

5.1

0.5
(0.7)
—
0.1
0.9

5.9

Changes in tax rates and factors affecting the future tax charge
An increase in the mainstream rate of UK corporation tax from 19% to 25% from April 2023 was enacted during 2021. Consequently, deferred 
taxes were re-measured using a higher rate based on expected reversal dates and reflected in the financial statements.

There are no material uncertain tax provisions.

Tax included in Other Comprehensive Income
The tax credit arising on share-based payments within Other Comprehensive Income is £nil (2021: £nil).

Based on the current investment plans of the Group, and assuming the rates of capital allowances on capital expenditure continue into the 
future, there is little prospect of any significant part of the deferred tax liability becoming payable over the next three years.

Tax residency
Eurocell plc and its subsidiaries are all registered in the United Kingdom and are resident in the UK for tax purposes, except as described below. 

The Group has two branches in the Republic of Ireland, with combined annual revenues of £1.9 million (2021: £1.5 million), total assets of less 
than £50,000 (2021: less than £50,000) and eight full time employees (2021: eight full time employees). For tax purposes these two trading 
locations form a single branch within Eurocell Building Plastics Limited, and therefore any profits generated are subject to tax in the Republic 
of Ireland. The tax charge in relation to the Group’s Republic of Ireland operations in 2022 is €nil (2021: €nil) and no tax payments were made 
during the year (2021: €nil). This is due to utilisation of losses brought forward. No deferred tax assets are recognised on unutilised losses due to 
the uncertainty of future profits.

152

Eurocell plc  Annual Report and Accounts 2022

12 LOSS AFTER TAX FROM DISCONTINUED OPERATIONS
As part of a restructuring exercise, on 2 December 2022 the Group completed the sale of the trade and assets of its Security Hardware 
business for a total consideration of £1.2 million. Security Hardware was a separate operating segment which had previously been aggregated 
and presented as part of the Building Plastics reported segment.

Revenue
Cost of sales

Gross profit
Distribution costs
Administrative expenses

Operating loss
Finance expense

Loss before tax from discontinued operations
Taxation

Loss after tax from discontinued operations

Loss on sale of trade and assets after tax

Loss from discontinued operation

The loss on sale of £1.2 million is comprised of the following:

Consideration received
Cash
Deferred consideration

Total consideration
Carrying value of net assets sold
Transaction costs

Loss on sale before tax
Taxation

Loss on sale after tax

The carrying values of assets and liabilities as at 2 December 2022 were as follows:

Property, plant and equipment
Right-of-use assets
Intangible assets
Inventories
Lease liabilities

Carrying value of net assets sold

The net cash flows arising were as follows:

Net cash outflow from operating activities
Net cash inflow from investing activities
Net cash outflow from financing activities

Net decrease in cash generated by discontinued operation

Year ended
31 December
2022
£m

Year ended
31 December
2021
£m

2.9
(2.2)

0.7
(0.8)
(1.2)

(1.3)
—

(1.3)
0.2

(1.1)

(1.2)

(2.3)

2022
£m

(0.2)
0.1
—

(0.1)

3.3
(2.0)

1.3
(0.8)
(1.2)

(0.7)
—

(0.7)
0.2

(0.5)

—

(0.5)

2022
£m

0.4
0.8

1.2
(2.6)
(0.1)

(1.5)
0.3

(1.2)

£m

0.4
0.3
0.3
1.9
(0.3)

2.6

2021
£m

(0.6)
—
—

(0.6)

Eurocell plc  Annual Report and Accounts 2022

153

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

12 LOSS AFTER TAX FROM DISCONTINUED OPERATIONS CONTINUED
Losses per share were as follows:

Basic losses per share from discontinued operations
Diluted losses per share from discontinued operations

2022
Pence

(2.0)
(2.0)

2021
Pence

(0.5)
(0.5)

13 EARNINGS PER SHARE
Basic earnings per share is calculated by dividing the net profit for the year attributable to ordinary shareholders by the weighted average 
number of ordinary shares outstanding during the year. Adjusted earnings per share excludes the impact of non-underlying items. Earnings per 
share from continuing operations excludes the impact of discontinued operations.

Diluted earnings per share is calculated by adjusting the earnings and number of shares for the effects of dilutive options. In the event that a loss 
is recorded for the period, share options are not considered to have a dilutive effect. 

2022
£m

24.0

22.0

(2.3)

19.7

2021 
(re-presented)
£m

21.6

21.6

(0.5)

21.1

2022
Number

2021
Number

112,036,668
747,137

111,709,049
510,270

112,783,805

112,219,319

2022
Pence

19.6
21.4
19.5
21.3

(2.0)
(2.0)

17.6
17.5

2021 
(re-presented)
Pence

19.4
19.4
19.3
19.3

(0.5)
(0.5)

18.9
18.8

Profit from continuing operations attributable to ordinary shareholders excluding non-underlying items

Profit from continuing operations attributable to ordinary shareholders

Loss from discontinued operations

Profit attributable to ordinary shareholders

Weighted average number of shares – basic
Dilutive impact of share options granted

Weighted average number of shares – diluted

Continuing operations
Basic earnings per share
Adjusted basic earnings per share
Diluted earnings per share
Adjusted diluted earnings per share

Discontinued operations
Basic losses per share
Diluted losses per share

Total
Basic earnings per share
Diluted earnings per share

154

Eurocell plc  Annual Report and Accounts 2022

14 DIVIDENDS

Dividends paid during the year
Interim dividend for 2022 of 3.5p per share (2021: 3.2p per share)
Final dividend for 2021 of 6.4p per share

Dividends proposed
Final dividend for 2022 of 7.2p per share
Final dividend for 2021 of 6.4p per share

15 PROPERTY, PLANT AND EQUIPMENT

2022
£m

3.9
7.2

11.1

8.1
—

8.1

Cost
Balance at 1 January 2021
Additions
Disposals
Transfers

Balance at 31 December 2021
Additions
Disposals
Disposal of business
Transfers

Balance at 31 December 2022

Accumulated depreciation 
and impairment
Balance at 1 January 2021
Charge for the year
Disposals

Balance at 31 December 2021
Charge for the year
Impairment charges
Disposals
Transfers
Disposal of business

Balance at 31 December 2022

Net book value
At 31 December 2022

At 31 December 2021

Freehold
property
£m

Leasehold
improvements
£m

Plant and
machinery
£m

Motor
vehicles
£m

Office
equipment
and fixtures
£m

Assets under
construction
£m

9.0
—
—
—

9.0
—
(0.1)
—
0.1

9.0

1.5
0.2
—

1.7
0.3
—
(0.1)
(0.1)
—

1.8

7.2

7.3

0.2
—
(0.1)
—

0.1
—
—
—
(0.1)

—

0.1
—
(0.1)

—
—
—
—
—
—

—

—

0.1

65.6
3.5
(24.1)
9.8

54.8
2.0
(1.6)
(0.3)
14.2

69.1

32.2
7.4
(24.1)

15.5
8.4
0.2
(1.6)
(1.6)
(0.1)

20.8

48.3

39.3

0.3
—
(0.1)
0.2

0.4
—
—
(0.1)
0.8

1.1

0.1
0.1
(0.1)

0.1
0.1
—
—
0.8
(0.1)

0.9

0.2

0.3

0.1
—
(0.1)
—

—
—
—
(0.1)
0.1

—

0.1
—
(0.1)

—
—
—
—
—
—

—

—

—

9.6
12.8
—
(10.2)

12.2
10.0
—
(0.1)
(16.1)

6.0

—
—
—

—
—
—
—
—
—

—

6.0

12.2

Included within freehold property is non-depreciable land of £2.3 million (31 December 2021: £2.3 million).

There is no restriction of title, nor equipment pledged as security for liabilities included with Property, Plant and Equipment.

2021
£m

3.6
—

3.6

—
7.2

7.2

Total
£m

84.8
16.3
(24.4)
(0.2)

76.5
12.0
(1.7)
(0.6)
(1.0)

85.2

34.0
7.7
(24.4)

17.3
8.8
0.2
(1.7)
(0.9)
(0.2)

23.5

61.7

59.2

Eurocell plc  Annual Report and Accounts 2022

155

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

16 RIGHT-OF-USE ASSETS

Cost
Balance at 1 January 2021
Additions
Disposals

Balance at 31 December 2021
Additions
Disposals
Disposal of business
Reclassification

Balance at 31 December 2022

Accumulated depreciation and impairment
Balance at 1 January 2021
Charge for the year
Reversal of impairment charges
Disposals

Balance at 31 December 2021
Charge for the year
Impairment charges
Disposals
Disposal of business
Reclassification

Balance at 31 December 2022

Net book value
At 31 December 2022

At 31 December 2021

See Note 23 for details of lease liabilities.

17 INTANGIBLE ASSETS

Cost
Balance at 1 January 2021
Additions
Transfers

Balance at 31 December 2021
Additions
Transfers
Disposal of business

Balance at 31 December 2022

Accumulated amortisation
Balance at 1 January 2021
Charge for the year

Balance at 31 December 2021
Charge for the year
Disposal of business
Transfers

Balance at 31 December 2022

Net book value
At 31 December 2022

At 31 December 2021

156

Eurocell plc  Annual Report and Accounts 2022

Leasehold 
improvements 
£m

Motor 
vehicles 
£m

Office
equipment
and fixtures
£m

51.8
13.1
(2.3)

62.6
13.2
(5.7)
(0.7)
(1.0)

68.4

13.6
8.3
—
(2.3)

19.6
8.2
0.2
(5.7)
(0.4)
(0.2)

21.7

46.7

43.0

16.4
7.5
(1.9)

22.0
5.7
(3.2)
—
(0.1)

24.4

7.7
4.8
(0.4)
(1.8)

10.3
5.1
0.2
(3.2)
—
(1.0)

11.4

13.0

11.7

0.1
—
—

0.1
—
—
—
(0.1)

—

—
—
—
—

—
—
—
—
—
—

—

—

0.1

Software
£m

Technology
-based
£m

Customer
-related
£m

Marketing
-related
£m

Goodwill
£m

2.9
0.4
0.2

3.5
0.3
(0.1)
—

3.7

1.3
0.4

1.7
0.4
—
(0.1)

2.0

1.7

1.8

1.6
—
—

1.6
—
—
—

1.6

0.7
0.1

0.8
0.1
—
—

0.9

0.7

0.8

7.5
—
—

7.5
—
—
(0.5)

7.0

4.9
0.9

5.8
0.8
(0.4)
(0.1)

6.1

0.9

1.7

6.3
—
—

6.3
—
0.2
—

6.5

2.5
0.5

3.0
0.5
—
0.2

3.7

2.8

3.3

16.8
—
—

16.8
—
—
(0.2)

16.6

5.8
—

5.8
—
—
—

5.8

10.8

11.0

Total
£m

68.3
20.6
(4.2)

84.7
18.9
(8.9)
(0.7)
(1.2)

92.8

21.3
13.1
(0.4)
(4.1)

29.9
13.3
0.4
(8.9)
(0.4)
(1.2)

33.1

59.7

54.8

Total
£m

35.1
0.4
0.2

35.7
0.3
0.1
(0.7)

35.4

15.2
1.9

17.1
1.8
(0.4)
—

18.5

16.9

18.6

Goodwill and customer-related intangible assets relating to Security Hardware with a net book value of £0.3 million have been disposed of 
following the sale of the business in December 2022.

Included within customer-related and marketing-related intangible assets are the acquired intangibles in relation to the acquisition of Vista Panels 
in 2016, which have a combined carrying value of £0.8 million (2021: £1.2 million) and a remaining amortisation period of three years.

There are no internally-generated intangible assets.

18 IMPAIRMENT
For the purpose of impairment testing, goodwill is allocated to Cash Generating Units (‘CGUs’) as follows:

Eurocell Building Plastics
Eurocell Profiles
Ecoplas
Vista Panels
S&S Plastics
Security Hardware

2022
£m

5.1
3.3
—
2.2
0.2
—

10.8

2021
£m

5.1
3.3
—
2.2
0.2
0.2

11.0

CGUs are determined with reference to the smallest identifiable groups of assets that generate cash flows independently of other groups of 
assets, with reference to the business or product sectors in which they operate and CGUs are smaller than the disclosed segments.

The recoverable amounts of the CGUs have been determined from ‘value-in-use’ calculations which have been predicated on discounted pre-
tax cash flow projections based on a three-year business plan approved by the Board. These projections are based on all available information 
and growth rates do not exceed growth rates achieved in prior periods.

The key assumptions in preparing these forecasts are in line with the Group’s published strategy, which includes continuing to open new 
branches, developing new products and increasing the use of recycled materials. 

The cash flow forecasts take into consideration the factors in relation to climate change as discussed in the Responsible Business section of 
the Strategic Report on pages 46 to 47. Management have considered the impact of a rise in global temperatures of 2 degrees Celsius. In 
conclusion, the Group believes the impact on cash flows would be broadly neutral, on the basis that any negative impact of the transition to a 
low-carbon society would be offset by both the increased recycling of PVC windows and Government legislation to reduce emissions through 
the replacement of old windows with newer windows with better thermal qualities (such as the Future Homes Standard), both long term drivers 
of growth for the business. The Group continues to replace and upgrade its fleet of extruders and vehicles as part of its normal maintenance 
capex cycle, and therefore does not anticipate any risk of asset obsolescence or significant additional costs in this scenario.

All of the Group’s CGUs operate principally in the UK Repair, Maintenance and Improvements market, and all are funded through a combination 
of retained earnings and the Group’s Revolving Credit Facility. The strategic decision-making timeframe is also consistent across all CGUs. 
Consequently, the key assumptions detailed below are applied consistently across each CGU:

Period on which management-approved forecasts are based (years)
Discount rate (pre-tax)
Profit growth rate in perpetuity

2022

3
10%
2%

2021

3
12%
2%

The period on which management-approved forecasts are based is consistent with the Board’s strategic planning timeframe. The discount rate 
reflects an estimate of the Group’s pre-tax Weighted Average Cost of Capital, based on past experience and sector-weighted assumptions. The 
profit growth rate in perpetuity is consistent with the average annual growth in UK Gross Domestic Product between 1990 and 2019 (source: 
Office for National Statistics).

For CGUs with a higher risk profile due to their size or historical performance, management forecasts are risk-adjusted by applying a sales 
sensitivity of 5%. This adjustment has been made for all CGUs with the exception of Eurocell Building Plastics, Eurocell Profiles and Vista Panels, 
prior to the application of further sensitivities (see below).

Goodwill is considered to have an indefinite useful life. 

The Group assessed the recoverable amount in respect of goodwill for each CGU to be greater than the carrying amount and therefore no 
impairment arises. No reasonably possible change in assumptions would result in an impairment for these CGUs.

Eurocell plc  Annual Report and Accounts 2022

157

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

18 IMPAIRMENT CONTINUED
Sensitivities
The following sales reduction or discount rate increase sensitivities would reduce headroom on each CGU to nil:

Eurocell Building Plastics
Eurocell Profiles
Vista Panels
S&S Plastics
Security Hardware

19 INVENTORIES

Raw materials
Work in progress
Finished goods and goods for resale

2022
Sales

90%
55%
93%
70%
n/a

2022
Discount
rate

18%
19%
76%
45%
n/a

2021
Sales

62%
86%
90%
68%
50%

2022
£m

7.3
2.4
50.2

59.9

2021
Discount
rate

40%
73%
93%
35%
13%

2021
£m

7.6
3.0
45.3

55.9

All inventories are carried at cost less a provision to take account of slow-moving and obsolete items. At 31 December 2022 the inventory 
provision amounted to £3.5 million (2021: £4.9 million).

20 TRADE AND OTHER RECEIVABLES

Trade receivables
Less: provision for impairment of trade receivables
Less: provision for rebates payable

Net trade receivables

Contract assets

Prepayments
Other receivables

Total trade and other receivables

2022
£m

43.5
(1.8)
(1.5)

40.2

0.7

8.6
0.5

50.0

2021
£m

41.3
(2.6)
(1.4)

37.3

0.4

6.7
0.1

44.5

Trade receivables are non-interest-bearing and are generally on 30 days’ credit. The fair values of trade and other receivables classified as 
financial assets are not materially different to their carrying values.

Contract assets are amortised over the period in which revenue pertaining to those costs is recognised, which in the vast majority of cases 
is three years. Additions of £0.8 million were recognised during the year (2021: £0.3 million), and amounts amortised against revenue were 
£0.5 million (2021: £1.3 million).

The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for all financial 
assets. In measuring expected credit losses for trade receivables, receivables have been grouped based on shared characteristics and days 
past due. Insured balances are excluded to the extent that no loss would arise in the event of default by the customer.

Expected loss rates are derived based upon the payment profile of sales over a three-year period before 31 December 2022, and the 
corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking information on macroeconomic 
factors affecting the ability of customers to settle receivables, GDP, the rate of unemployment, new housing starts, interest rates and household 
disposable income.

158

Eurocell plc  Annual Report and Accounts 2022

The closing loss allowances for trade receivables and contract assets as at 31 December 2022 reconcile to the opening loss allowances 
as follows:

At 1 January
Charged/(credited) during the year
Released or utilised during the year
Receivables written off during the year as uncollectible

At 31 December

Trade receivables

Contract assets

2022
£m

2.6
0.3
—
(1.1)

1.8

2021
£m

4.4
(0.7)
(0.1)
(1.0)

2.6

2022
£m

—
—
—
—

—

2021
£m

0.1
—
(0.1)
—

—

Trade receivables and contract assets are written off where there is no reasonable expectation of recovery. Indicators that there is no reasonable 
expectation of recovery include, amongst others, the failure of a debtor to engage in a repayment plan with the Group, and a failure to make 
contractual payments for a period of greater than 120 days past due.

Impairment losses on trade receivables are presented as net impairment losses within operating profit. Subsequent recoveries of amounts 
previously written off are credited against the same line item.

The rate of expected loss decreased in 2022 as payment patterns returned to normal following the disruption of the global pandemic and its 
after-effects. It remains higher than historical levels due to the macroeconomic uncertainty created by the war in Ukraine and its associated 
effects on global supply chains and commodity prices.

At 31 December 2022

Expected loss rate

Gross carrying amount – trade receivables
Gross carrying amount – contract assets

Loss allowance

At 31 December 2021

Expected loss rate

Gross carrying amount – trade receivables
Gross carrying amount – contract assets

Loss allowance

21 BORROWINGS
The book value and fair value of borrowings are as follows:

Non-current
Bank borrowings unsecured

Total borrowings

More than 
30 days 
past due
 £m

More than 
60 days 
past due
£m

More than 
90 days 
past due
£m

More than
 120 days 
past due
£m

8%

5.3
—

0.4

39%

0.6
—

0.2

74%

0.3
—

0.3

More than 
30 days 
past due
 £m

More than 
60 days
 past due
£m

More than 
90 days 
past due
£m

7%

4.5
—

0.3

29%

0.9
—

0.2

69%

0.3
—

0.2

52%

1.3
—

0.7

More than
 120 days 
past due
£m

69%

1.6
—

1.1

Current
£m

1%

36.0
0.7

0.2

Current
£m

2%

34.0
0.4

0.8

Total
£m

4%

43.5
0.7

1.8

Total
£m

6%

41.3
0.4

2.6

Book value
2022
£m

Fair value
2022
£m

Book value
2021
£m

Fair value
2021
£m

20.3

20.3

20.3

20.3

11.7

11.7

11.7

11.7

The bank borrowings outstanding at 31 December 2022 are classified as non-current liabilities as they relate to committed facilities available to 
the Group until 2026. The book value and fair value are not considered to be materially different.

Eurocell plc  Annual Report and Accounts 2022

159

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

21 BORROWINGS CONTINUED
Borrowings
In May 2022 the Group refinanced its £75 million multi-currency revolving unsecured credit facility. The new facility is held with Barclays Bank 
plc, NatWest Bank plc and Bank of Ireland, and expires in May 2026. The key terms of the facility remain unchanged.

Costs amounting to £0.8 million were incurred in arranging the new facility. These costs have been capitalised within borrowings and are 
being released to the Consolidated Statement of Comprehensive Income within finance expense over the period of the facility. Unamortised 
arrangement costs associated with the previous facility of £0.3 million were expensed to the Consolidated Statement of Comprehensive Income 
and classified as non-underlying items (see Note 7).

Borrowings of £21.0 million were drawn down at 31 December 2022 (2021: £12.0 million). Total unamortised costs, which are presented as 
a deduction to borrowings, were £0.7 million as at 31 December 2022 (2021: £0.3 million).

Interest is charged at an excess over base rate of between 1.5% and 2.5% per annum and is dependent upon the ratio of total net debt to 
consolidated EBITDA (on a pre-IFRS 16 basis). Based upon current economic and market trends, management consider that the Sterling 
SONIA rate (which replaced LIBOR in 2021) will remain relatively stable during the next year, and any changes, when applied to the Group’s 
current bank borrowings of £21.0 million would not lead to a significant change in finance expense.

All of the Group’s borrowings are denominated in Sterling. Details of the Company’s banking covenants are given in Note 3.

The analysis of repayments on the combined borrowings is as follows:

Within 1 year or repayable on demand
Between 1 and 2 years
Between 2 and 5 years

22 TRADE AND OTHER PAYABLES

Current liabilities
Trade payables
Other tax and social security
Other payables
Accruals

Total current trade and other payables

Non-current liabilities
Other payables

Book values approximate to fair value at 31 December 2022 and 31 December 2021.

2022
£m

—
—
21.0

21.0

2022
£m

33.9
6.4
1.1
6.0

47.4

—

2021
£m

—
12.0
—

12.0

2021
£m

37.4
3.7
0.9
6.7

48.7

0.3

160

Eurocell plc  Annual Report and Accounts 2022

23 LEASE LIABILITIES

Lease liabilities
Current
Non-current

Total discounted lease liabilities at 31 December

Maturity analysis
– Less than one year
– One to five years
– More than five years

Total undiscounted lease liabilities at 31 December

Finance expense
Interest on lease liabilities

See Note 16 for details of right-of-use assets.

24 PROVISIONS

At 1 January 2021
Charged to Statement of Comprehensive Income
Utilised

At 31 December 2021
Charged/(credited) to Statement of Comprehensive Income
Utilised

At 31 December 2022

Current
Non-current

At 31 December 2022

2022
£m

13.0
50.7

63.7

2022
£m

14.3
36.1
19.2

69.6

2022
£m

1.4

Dilapidations 
and
environmental
provisions
£m

Warranty
provisions
£m

0.9
0.3
—

1.2
0.1
(0.1)

1.2

0.2
1.0

1.2

0.6
0.1
(0.4)

0.3
(0.3)
—

—

—
—

—

2021
£m

11.9
46.8

58.7

2021
£m

13.1
31.9
19.1

64.1

2021
£m

1.2

Total
£m

1.5
0.4
(0.4)

1.5
(0.2)
(0.1)

1.2

0.2
1.0

1.2

Dilapidations and environmental provisions
Under property lease agreements, the Group has obligations to maintain all properties to the standard that prevailed at the inception of the 
respective leases. The provision represents the Directors’ best estimate of the costs associated with this obligation.

The timing of the utilisation of the provision is variable dependent on the lease expiry dates of the properties concerned, which vary between one 
and ten years. Based on the lease expiry date, 40% of the provision would be utilised in less than one year, however we predominately remain in 
existing locations with refurbishments carried out.

Warranty provisions
The Group makes provision to cover known potential warranty issues. The provision represents the Directors’ best estimate of the costs 
associated with this obligation. The timing of the utilisation is variable depending on the circumstances of each individual claim under warranty.

Eurocell plc  Annual Report and Accounts 2022

161

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

25 DEFERRED TAX
The movement in the net deferred tax liability is as follows:

At 1 January
Charged to Statement of Comprehensive Income

At 31 December

2022
£m

(6.6)
(0.2)

(6.8)

2021
£m

(3.5)
(3.1)

(6.6)

Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax assets where 
the Directors believe it is probable that these assets will be recovered. There are no unrecognised deferred tax assets. The vast majority of the 
deferred tax liability is expected to unwind over a period of greater than one year.

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by IAS 12) 
during the year, together with amounts recognised in the Consolidated Statement of Comprehensive Income and amounts recognised in Other 
Comprehensive Income are as follows:

Accelerated capital allowances/intangible fixed assets
Other temporary differences

Net tax assets/(liabilities)

Accelerated capital allowances/intangible fixed assets
Other temporary differences

Net tax assets/(liabilities)

Asset
2022
£m

—
0.6

0.6

Asset
2021
£m

—
0.6

0.6

Liability
2022
£m

(7.4)
—

(7.4)

Liability
2021
£m

(7.2)
—

(7.2)

Net
2022
£m

(7.4)
0.6

(6.8)

Net
2021
£m

(7.2)
0.6

(6.6)

Statement of
Comprehensive
Income
2022
£m

(0.2)
—

(0.2)

Statement of
Comprehensive
Income
2021
£m

(3.4)
0.3

(3.1)

Equity
2022
£m

—
—

—

Equity
2021
£m

—
—

—

Amounts within other comprehensive income due to be settled in greater than one year are not material and therefore no further disclosure 
has been provided. Other temporary differences relate to the tax impact of share-based payment transactions and tax losses deemed to be 
recoverable in future periods.

26 SHARE CAPITAL AND SHARE PREMIUM ACCOUNT

Ordinary shares of £0.001 each

Ordinary shares of £0.001 each

Share premium account

Allotted, called up and fully paid

2022
Number

2021
Number

112,095,184

111,972,477

2022
£m

0.1

22.2

2021
£m

0.1

21.9

As at 31 December 2022 there were 186,620,477 shares authorised for issue. The ordinary shares carry the rights to attend and vote at general 
meetings, the right to receive payment in respect of dividends declared and the right to participate in the distribution of capital. The ordinary 
shares are not redeemable.

162

Eurocell plc  Annual Report and Accounts 2022

The Group issued 101,838 (2021: 298,061) new shares in respect of its Save As You Earn sharesave scheme, in the process receiving 
consideration from employees of £0.2 million (2021: £0.5 million). The consideration received above the nominal value of the shares issued has 
been recorded as share premium.

During the year no (2021: none) shares were issued in respect of share-based payment transactions for Directors and 20,000 (2021: 187,707) 
shares vested and were issued in respect of share-based payment transactions for other key management personnel.

27 SHARE-BASED PAYMENTS
The Group enters into equity-settled payment transactions with its employees. For the year ended 31 December 2022, the credit was £0.2 
million (2021: charge of £1.2 million). A corresponding charge/credit to equity is recognised in the share-based payment reserve. On exercise of 
options, balances are removed from the share-based payment reserve with corresponding entries made to share premium, retained earnings 
and cash. The balance on the share-based payment reserve at 31 December 2022 was £0.9 million (2021: £1.1 million).

27(a) Employee Save As You Earn Scheme
Each year all employees have the right to participate in a Save As You Earn (‘SAYE’) scheme. Employees may make monthly contributions of up 
to £500, the proceeds being aggregated and then used to purchase ordinary shares at the end of the three year vesting period. The cost to the 
participants is set at the inception of the scheme, with the balance being funded by the Company. Typically, participants are offered a discount 
on the share price at the date of issuance.

Set out below are summaries of options granted under the plan:

As at 1 January
Granted during the year
Exercised during the year
Forfeited during the year

As at 31 December

Vested and exercisable at 31 December

2022

2021

Average 
exercise price 
per share 
option
£

Number 
of options
No.

1.817
1.720
1.920
1.836

2,005,503
857,490
(101,838)
(871,053)

Average 
exercise price 
per share  
option
£

1.773
1.832
1.704
1.704

Number 
of options
No.

1,561,217
925,755
(298,061)
(183,408)

1.758

1,890,102

1.817

2,005,503

—

—

The weighted average share price at the date of exercise of options exercised during the year ended 31 December 2022 was £2.05. 

Share options outstanding at the end of the year have the following expiry dates and exercise prices:

1 June 2019
1 June 2020
1 June 2021
1 June 2022

As at 31 December

Weighted average contractual life of options outstanding at end of year

Expiry date

1 June 2022
1 June 2023
1 June 2024
1 June 2025

Exercise  

price
£

1.920
1.720
1.832
1.720

31 December 
2022
No.

31 December 
2021
No.

—
459,795
649,413
780,894

451,925
627,823
925,755
—

1,890,102

2,005,503

1.59 years

1.65 years

Eurocell plc  Annual Report and Accounts 2022

163

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

27 SHARE-BASED PAYMENTS CONTINUED
Fair value of options granted
The assessed fair value at grant date of options granted during the year ended 31 December 2022 was £0.448 per option. The fair value at the 
grant date is determined using a form of the Black-Scholes model.

The model inputs for options granted during the year end 31 December 2022 included:

Options are granted for the consideration set at the inception of the scheme
Exercise price
Grant date
Expiry date
Share price at grant date
Expected price volatility of the Company’s shares
Expected dividend yield
Risk-free interest rate

2022

1.720
14 April 2022
1 June 2025
2.250
20%
4.0%
1.0%

The expected price volatility is based on the historical volatility (based on the remaining life of the options), adjusted for any expected changes to 
future volatility due to publicly available information.

27(b) Deferred Share Plan
Annual Bonus Plan outcomes can be paid in a mix of cash and deferred shares granted under the Company’s Deferred Share Plan (‘DSP’), 
following the determination of achievement against performance measures and targets. Performance measures applied may be financial 
or non-financial and corporate, divisional or individual and in such proportions as the Remuneration Committee considers appropriate. The 
maximum level of Annual Bonus Plan outcomes is 100% of base salary per annum for the duration of this policy. Awards under the DSP are 
deferred for such a period as the Remuneration Committee selects at grant, which will normally be less than (but may be longer than) three 
years and are subject to continued employment. The options vest in full, provided that the scheme participants are deemed to be good leavers, 
and are settled through the issuance of new shares.

The following table shows the deferred shares granted and outstanding at the beginning and end of the reporting period:

As at 1 January
Granted during the year
Exercised during the year
Forfeited during the year

As at 31 December

Vested and exercisable at 31 December

2022
No.

325,282
73,338
(20,000)
(22,855)

2021
No.

575,498
—
(187,707)
(62,509)

355,765

325,282

—

—

The weighted average share price at the date of exercise of options exercised during the year ended 31 December 2022 was £1.43. 

Share options outstanding at the end of the year have the following expiry dates and exercise prices:

30 June 2020
30 June 2020
30 June 2021
30 June 2022

As at 31 December

Weighted average contractual life of options outstanding at end of year

Expiry date

30 June 2023
30 September 2023
30 June 2024
30 June 2025

Exercise  

price
£

0.001
0.001
0.001
0.001

31 December 
2022
No.

31 December 
2021
No.

208,612
—
73,815
73,338

212,716
20,000
92,566
—

355,765

325,282

0.87 years

1.45 years

Fair value of options granted
The fair value at the grant date is determined using a form of the Black-Scholes model. DSP options totalling 73,338 were granted in 2022 
(2021: nil). The assessed fair value at grant date of the rights granted during the year ended 31 December 2022 was £1.995 per option.

164

Eurocell plc  Annual Report and Accounts 2022

27(c) Long term incentive plan (‘PSP’)
Awards under the PSP take the form of nil-cost options which vest to the extent performance conditions are satisfied over a period of three 
years. The share award is based on a percentage of salary, a proportion of the maximum will vest based on performance targets of which 
Earnings per Share equates to two thirds of the award and (for options granted before 2021) cash flow one third of the award. For options 
granted in 2021 and thereafter, the cash flow target has been replaced with Return on Capital Employed. 

Vested awards are settled through the issuance of new shares, and the PSP allows for awards over shares with a maximum value of 150% of 
base salary per financial year. 

The following table shows the share options granted and outstanding at the beginning and end of the reporting period:

As at 1 January
Granted during the year
Exercised during the year
Forfeited during the year

As at 31 December

Vested and exercisable at 31 December

Share options outstanding at the end of the year have the following expiry dates and exercise prices:

24 April 2019
13 September 2019
2 December 2020
22 April 2021
21 October 2021
13 April 2022
11 October 2022

As at 31 December

Expiry date

24 April 2022
12 September 2022
1 December 2023
21 April 2024
11 October 2024
13 April 2025
11 October 2025

Weighted average contractual life of options outstanding at end of year

Fair value of options granted
The fair value at the grant date is determined using a form of the Black-Scholes model. 

2022
No.

2021
No.

2,073,060
1,213,781
—
(777,195)

1,749,941
884,402
—
(561,283)

2,509,646

2,073,060

—

—

Exercise  
price 
£

31 December 
2022
No.

31 December 
2021
No.

0.000
0.000
0.000
0.000
0.000
0.000
0.000

—
—
505,731
770,091
51,847
1,044,388
137,589

593,541
89,386
505,731
812,127
72,275
—
—

2,509,646

2,073,060

1.73 years

1.59 years

The assessed fair value at grant date of the rights granted during the year ended 31 December 2022 was between £1.214 and £2.00 per 
option, a weighted average of £1.90 (2021: £2.30). The closing share price on the 31 December 2022 was £1.48. 

27(d) Expenses arising from share-based payment transactions
The total (credit)/charge arising from share-based payment transactions recognised during the period as part of employee benefit expense was 
as follows:

Options issued under SAYE scheme
Deferred shares issued under the DSP scheme
Shares issued under the PSP scheme

2022
£m

—
0.2
(0.4)

(0.2)

2021
£m

0.1
0.4
0.7

1.2

28 CONTINGENT ASSETS AND LIABILITIES
The Group has entered into a cross-guarantee arrangement to cover the bank borrowings of all other Group companies in the event of default. 
As at 31 December 2022 the bank borrowings were £21.0 million (2021: £12.0 million).

The Group had no other material contingent assets or liabilities (31 December 2021: £ nil).

Eurocell plc  Annual Report and Accounts 2022

165

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

29 CAPITAL COMMITMENTS
The Group had capital commitments relating to Property, Plant and Equipment of £3.8 million at the balance sheet date (2021: £8.1 million).

30 RETIREMENT BENEFITS
The Group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group in an 
independently administered fund. The pension cost represents contributions payable by the Group to the fund and amounted to £2.7 million 
(2021: £2.3 million). Contributions of £0.4 million were due to the scheme at 31 December 2022 (2021: £0.4 million).

31 RELATED PARTY TRANSACTIONS
The Group’s subsidiary undertakings are detailed in Note 38. The Group has taken advantage of the exemption from disclosing transactions 
with wholly owned subsidiaries.

Transactions with key management personnel
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities of the 
Company, which is considered to be the Directors of the Company. The remuneration of key management personnel of the Group is disclosed 
on pages 104 to 119.

Other related party transactions
Kellmann Recruitment Limited is controlled by T Kelly, a close family member of M Kelly who is a Director of Eurocell plc.

Kellmann Recruitment Limited – recruitment services

Amounts outstanding at the 31 December 2022 were £nil (31 December 2021: £nil).

32 RECONCILIATION OF PROFIT AFTER TAX TO CASH GENERATED FROM OPERATIONS

Profit after tax from continuing operations
Loss after tax from discontinued operations

Profit after tax
Taxation (Note 11)
Finance expense

Operating profit
Adjustments for:
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Amortisation of intangible assets
Impairment/(reversal of impairment) of tangible and right-of-use assets
Loss on disposal of business
Share-based payments
Increase in inventories
Increase in trade and other receivables
(Decrease)/increase in trade and other payables
Decrease in provisions

Cash generated from operations

2022
£000

211

2022
£m

22.0
(2.3)

19.7
3.7
2.9

26.3

8.8
13.3
1.8
0.6
1.5
(0.2)
(5.7)
(5.6)
(1.8)
(0.3)

38.7

2021
£000

147

2021
£m

21.6
(0.5)

21.1
5.9
2.0

29.0

7.7
13.1
1.9
(0.4)
—
1.2
(17.8)
(6.0)
4.4
—

33.1

166

Eurocell plc  Annual Report and Accounts 2022

33 RECONCILIATION OF NET DEBT

Cash and cash equivalents
Deferred consideration
Bank overdrafts
Lease liabilities
Borrowings

Total

Cash and cash equivalents
Bank overdrafts
Lease liabilities
Borrowings

Total

1 January
2022
£m

6.6
—
(5.9)
(58.7)
(11.7)

(69.7)

1 January
2021
£m

7.1
(4.5)
(48.4)
(12.5)

(58.3)

Cash flows
£m

New leases
£m

Non-cash
movements*
£m

31 December
2022
£m

(1.5)
—
5.9
14.7
(8.2)

10.9

—
—
—
(18.9)
—

(18.9)

—
0.8
—
(0.8)
(0.4)

(0.4)

5.1
0.8
—
(63.7)
(20.3)

(78.1)

Cash flows
£m

New leases
£m

Non-cash
movements*
£m

31 December
2021
£m

(0.5)
(1.4)
11.3
1.0

10.4

—
—
(20.6)
—

(20.6)

—
—
(1.0)
(0.2)

(1.2)

*  Non-cash movements relate to the amortisation of arrangement fees in respect of the Group’s borrowings and finance charges accrued on leases.

31 December 2022

Cash and cash equivalents
Deferred consideration
Lease liabilities
Borrowings

Total

31 December 2021

Cash and cash equivalents
Bank overdrafts
Lease liabilities
Borrowings

Total

Current
assets
£m

Current
liabilities
£m

Non-current
liabilities
£m

5.1
0.8
—
—

5.9

Current
assets
£m

6.6
—
—
—

6.6

—
—
(13.0)
—

(13.0)

Current
liabilities
£m

—
(5.9)
(11.9)
—

(17.8)

—
—
(50.7)
(20.3)

(71.0)

Non-current
liabilities
£m

—
—
(46.8)
(11.7)

(58.5)

6.6
(5.9)
(58.7)
(11.7)

(69.7)

Total
£m

5.1
0.8
(63.7)
(20.3)

(78.1)

Total
£m

6.6
(5.9)
(58.7)
(11.7)

(69.7)

34 EVENTS AFTER THE BALANCE SHEET DATE
The Directors are not aware of any material events that have occurred after 31 December 2022 which would require disclosure under IAS 10.

Eurocell plc  Annual Report and Accounts 2022

167

Strategic ReportFinancial StatementsCorporate GovernanceCOMPANY STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2022

Assets
Non-current assets
Investments

Total non-current assets

Current assets
Trade and other receivables
Deferred tax
Cash and cash equivalents

Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables

Total current liabilities

Non-current liabilities
Borrowings

Total non-current liabilities

Total liabilities

Net assets

Issued capital and reserves attributable to owners of the Company
Share capital
Share premium account
Share-based payment reserve
Retained earnings

Total equity

Note

38

39
40

41

42

26

2022
£m

17.8

17.8

56.8
0.3
0.2

57.3

75.1

(0.2)

(0.2)

(20.3)

(20.3)

(20.5)

54.6

0.1
22.2
0.9
31.4

54.6

2021
£m

17.8

17.8

42.1
0.3
—

42.4

60.2

(0.2)

(0.2)

(11.7)

(11.7)

(11.9)

48.3

0.1
21.9
1.1
25.2

48.3

A separate Statement of Comprehensive Income for the Company is not presented, in accordance with Section 408 of the Companies Act 
2006. The Company recognised a profit of £17.3 million in the year (2021: loss of £1.8 million), including dividend income received from Group 
companies of £18.0 million (2021: £nil).

The Financial Statements on pages 168 to 176 were approved and authorised for issue by the Board of Directors on 15 March 2023 and were 
signed on its behalf by:

Mark Kelly 
Director 

Michael Scott
Director

168

Eurocell plc  Annual Report and Accounts 2022

 
 
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2022

Share-based
payment
reserve
£m

Retained
earnings
£m

Balance at 1 January 2022
Comprehensive income for the year
Profit for the year

Total comprehensive income for the year
Contributions by and distributions to owners
Share capital issued
Exercise of share options
Share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Share
capital
£m

0.1

—

—

—
—
—
—

—

Share
premium
account
£m

21.9

—

—

—
0.3
—
—

0.3

Balance at 31 December 2022

0.1

22.2

1.1

—

—

—
—
(0.2)
—

(0.2)

0.9

Balance at 1 January 2021
Comprehensive expense for the year
Loss for the year

Total comprehensive expense for the year
Contributions by and distributions to owners
Share capital issued
Exercise of share options
Share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Balance at 31 December 2021

Share
capital
£m

0.1

—

—

—
—
—
—

—

0.1

Share
premium
account
£m

21.1

—

—

—
0.8
—
—

0.8

21.9

Share-based
payment
reserve
£m

0.5

—

—

—
(0.6)
1.2
—

0.6

1.1

Total
equity
£m

48.3

17.3

17.3

—
0.3
(0.2)
(11.1)

(11.0)

54.6

Total
equity
£m

52.2

(1.8)

(1.8)

—
0.3
1.2
(3.6)

(2.1)

25.2

17.3

17.3

—
—
—
(11.1)

(11.1)

31.4

Retained
earnings
£m

30.5

(1.8)

(1.8)

—
0.1
—
(3.6)

(3.5)

25.2

48.3

Eurocell plc  Annual Report and Accounts 2022

169

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE COMPANY FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2022

35 ACCOUNTING POLICIES (COMPANY) 
Corporate information
Eurocell plc (the ‘Company’) is a publicly listed company incorporated and domiciled in England, United Kingdom. The registered 
office is located in England, at the following address: Eurocell Head Office and Distribution Centre, High View Road, South Normanton, 
Alfreton, DE55 2DT.

The Company is principally engaged as a holding company for its subsidiaries which are engaged in the extrusion of PVC window and building 
products to the new and replacement window market and the sale of building materials across the UK.

Basis of preparation
The principal accounting policies adopted in the preparation of the Financial Statements are set out below. The policies have been consistently 
applied to all the years presented, unless otherwise stated.

The Company has adequate resources to continue in operational existence for the foreseeable future and, as a result of this, the going concern 
basis has been adopted in preparing the Financial Statements (see below).

These Financial Statements have been prepared in accordance with Financial Reporting Standard 101, Reduced Disclosure Framework in 
conformity with the requirements of the Companies Act 2006 (‘FRS 101’) and the applicable legal requirements of the Companies Act 2006. 

These Financial Statements have been prepared under the historical cost convention in accordance with FRS101 and the Companies Act 2006.

Going concern
The position of the Company mirrors that of the Eurocell Group. The Eurocell Group funds its activities through a £75 million Revolving Credit 
Facility, provided by Barclays, NatWest and Bank of Ireland, which matures in May 2026. The facility includes two key financial covenants, which 
are tested at 30 June and 31 December each year on a pre-IFRS 16 basis. These are that net debt should not exceed three times adjusted 
EBITDA (Leverage), and that adjusted EBITDA should be at least four times the interest charge on the debt (Interest Cover). Adjusted EBITDA is 
defined as operating profit before depreciation, amortisation and non-underlying items. See alternative performance measures (see page 142).

For the next measurement period, being 30 June 2023, and going forward, the Group expects to comply with its covenants.

In assessing going concern, the Directors have considered financial projections for the period to December 2024, which is consistent with 
the Board’s strategic planning horizons. These forecasts have been compiled based on the best estimates of our commercial and operational 
teams. This includes a severe but plausible ‘Downside’ scenario, which reflects demand for our products being severely weakened.

In all scenarios tested, including sensitivities reducing sales forecasts to 10% below management’s estimates for the period 2023-24, the Group 
operates with significant headroom on its RCF facility and remains compliant with its original covenants.

After reviewing the Group’s projected financial performance and financing arrangements, the Directors consider that the Group has adequate 
resources to continue operating and that it is therefore appropriate to continue to adopt the going concern basis in preparing these Financial 
Statements.

The going concern assessment performed is intrinsically linked to the Group’s financing arrangements and therefore letters of support have 
been provided from Eurocell plc to a number of Group companies, providing support over that individual Company’s future cash flows in the 
period. This letter covers the period up to 31 December 2024.

Changes in accounting policies and disclosures applicable to the Company
The Company adopted no new accounting standards in the year. See Note 1 for more details.

Investments in subsidiary undertakings
Investments in subsidiaries are stated at cost less provision for impairment. Eurocell plc provides letters of Group support to its subsidiary 
entities where required.

Financial assets
The Company’s financial assets comprise trade and other receivables and cash and cash equivalents in the balance sheet. The Company 
records all of its financial assets at amortised cost and has not classified any of its financial assets as fair value through profit and loss or other 
comprehensive income.

Financial assets are non-derivative assets with fixed or determinable payments that are not quoted in an active market. They arise principally 
through the provision of funding to Group companies, but also incorporate other types of contractual monetary asset. They are initially 
recognised at fair value plus transaction costs that are directly attributable to their acquisition or issue and are subsequently carried at amortised 
cost using the effective interest rate method, less provision for impairment.

170

Eurocell plc  Annual Report and Accounts 2022

The Company applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for intra-
Group receivables.

Expected loss rates are derived based upon the payment profile of Group companies over a three-year period up to the reporting date, and the 
corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking information on macroeconomic 
factors affecting the ability of Group companies to settle receivables, including GDP, the rate of unemployment, new housing starts, interest rates 
and household disposable income. Where the adjusted loss rates are different from the original estimate, there is an impact on the carrying value 
of amounts owed by Group undertakings and the amount credited or charged on a net basis to operating expenses within the Statement of 
Comprehensive Income. 

While cash and cash equivalents are also subject to the impairment requirements of IFRS 9, the identified impairment loss was immaterial.

Financial liabilities
The Company classifies its financial liabilities as other financial liabilities which include the following items:
•  Bank borrowings which are initially recognised at fair value net of any transaction costs directly attributable to the issue of the instrument. 
Such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest rate method, which ensures that 
any interest expense over the period to repayment is at a constant rate on the balance of the liability carried in the balance sheet. Further 
information is provided in Note 3. 

•  Trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried at amortised cost 

using the effective interest method. 

Deferred taxation
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from its tax base, 
except for differences arising on:
•  the initial recognition of goodwill; 

•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction affects 

neither accounting nor taxable profit; and 

• 

investments in subsidiaries and jointly controlled entities where the Company is able to control the timing of the reversal of the difference and 
it is probable that the difference will not reverse in the foreseeable future. 

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against which the 
difference can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting date and are 
expected to apply when the deferred tax liabilities/(assets) are settled/(recovered).

Deferred tax assets and liabilities are offset when the Company has a legally enforceable right to offset current tax assets and liabilities and the 
deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:
•  the same taxable Group company; or 

•  different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle the 
liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected to be settled 
or recovered. 

Share capital
The Company’s ordinary shares are classified as equity instruments. 

Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when paid. In the 
case of final dividends, this is when approved by the shareholders at the Annual General Meeting.

Further information regarding dividends is provided in Note 14.

FRS 101 exemptions
The following exemptions from the requirements of IFRS have been applied in the preparation of the Company Financial Statements, in 
accordance with FRS 101:

Paragraphs 45(b) and 46 to 52 of IFRS 2, Share-based Payment (details of the number and weighted-average exercise prices of share options, 
and how the fair value of goods or services received was determined).

Eurocell plc  Annual Report and Accounts 2022

171

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

35 ACCOUNTING POLICIES (COMPANY) CONTINUED
FRS 101 exemptions continued
Paragraph 38 of IAS 1, Presentation of Financial Statements, comparative information requirements in respect of:
i.  paragraph 79(a)(iv) of IAS 1; 
ii.  paragraph 73(e) of IAS 16 Property, Plant and Equipment; and 
iii.  paragraph 118(e) of IAS 38 Intangible Assets (reconciliations between the carrying amount at the beginning and end of the period).

The following paragraphs of IAS 1, Presentation of Financial Statements:
•  10(d), (statement of cash flows); 

•  10(f) (a statement of financial position as at the beginning of the preceding period when an entity applies an accounting policy retrospectively 

or makes a retrospective restatement of items in its Financial Statements, or when it reclassifies items in its Financial Statements); 

•  16 (statement of compliance with all IFRS); 

•  38A (requirement for minimum of two primary statements, including cash flow statements); 

•  38B-D (additional comparative information); 

•  40A-D (requirements for a third statement of financial position); 

•  111 (cash flow statement information); and 

•  134-136 (capital management disclosures). 

Paragraph 30 and 31 of IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors (requirement for the disclosure of information 
when an entity has not applied a new IFRS that has been issued but is not yet effective).

Paragraph 17 and 18A of IAS 24, Related Party Disclosures (key management compensation).

The requirements in IFRS 7 Financial Instruments: Disclosures.

The requirements in IAS 24, Related Party Disclosures to disclose related party transactions entered into between two or more members of 
a group.

36 CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS
The Company makes certain estimates and judgements regarding the future. Estimates and judgements are continually evaluated based on 
historical experience and other factors, including expectations of future events, that are believed to be reasonable under the circumstances. In 
the future, actual experience may differ from these estimates and judgements.

Critical estimates and judgements
The estimates and judgements that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within 
the next financial year are discussed below.

a) Recoverability of amounts owed by Group undertakings
The Company applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for amounts 
owed by Group undertakings. Expected loss rates are derived based upon the payment profile of Group companies over a three-year period 
up to the reporting date, and the corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking 
information on macroeconomic factors affecting the ability of Group companies to settle receivables, including GDP, the rate of unemployment, 
new housing starts, interest rates and household disposable income.

Where the adjusted loss rates are different from the original estimate, there is an impact on the carrying value of amounts receivable from Group 
undertakings and this amount is credited or charged on a net basis to operating expenses within the Statement of Comprehensive Income. 
The key judgement is the extent to which macroeconomic factors impact upon the recoverability of amounts owed by Group companies.

If loss rates were, on average, 100 basis points higher than current estimates, the provision for impairment would increase by less 
than £600,000.

b) Carrying value of investments
The Company assesses the carrying value of its investments at least annually, or when an indication of impairment arises. Where the carrying 
value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair value less costs to sell), the asset is written down 
accordingly. Recoverable amounts are determined from value-in-use calculations applied to each investment, which have been predicated on 
discounted cash flow projections from approved budgets and forecasts covering a three-year period.

The Company assessed the recoverable amount in respect of each of its investments to be greater than the carrying amount and therefore no 
impairment arises.

172

Eurocell plc  Annual Report and Accounts 2022

36 CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS CONTINUED
Critical estimates and judgements continued
The key estimates are the discount rate and the level of profit growth assumed in perpetuity. If the discount rate increased by 100 basis points, 
or if the level of profit growth in perpetuity was zero, none of the Company’s investments would be at risk of material impairment, and therefore 
no further sensitivity disclosures have been provided. 

37 EMPLOYEE BENEFITS EXPENSE

Staff costs (including Directors) comprise:
Wages and salaries
Social security costs

2022
£m

0.4
—

0.4

2021
£m

0.3
—

0.3

The average number of monthly employees was five (2021: four), all of whom are Directors of the Company.

Key management personnel compensation and Directors’ remuneration
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities of the 
Company, which is considered to be the Directors of the Company.

Emoluments
Share-based payments
Pension and other post-employment benefit costs

2022
£m

1.7
(0.1)
0.1

1.7

2021
£m

1.6
0.5
0.1

2.2

The emoluments are paid by Eurocell Group Limited. Directors’ remuneration is set out in the Remuneration Report on pages 104 to 119. 

The highest paid Director received remuneration of £857,000 (2021: £879,000).

During the year, retirement benefits were accruing to two Directors in respect of defined contribution pension schemes (2021: two).

No share options were exercised by Directors of the Company during the current year (2021: 99,267). In the prior year, 60,571 options were 
exercised by the highest paid Director. No other shares were issued to Directors of the Company in either period.

The value of contributions paid to a defined contribution pension scheme in respect of the highest paid Director amounted to £47,000 
(2021: £60,000).

Eurocell plc  Annual Report and Accounts 2022

173

Strategic ReportFinancial StatementsCorporate GovernanceNOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

38 INVESTMENTS

Cost

At 31 December 2021 and 31 December 2022

Investments in
subsidiary
undertakings
£m

17.8

The subsidiaries of Eurocell plc, all of which have been incorporated in the United Kingdom, are included in these Consolidated Financial 
Statements, as follows:

Holding (and voting rights)

Name

Principal activity

Eurocell Holdings Limited*
Eurocell Group Limited
Eurocell Building Plastics Limited
Eurocell Profiles Limited
Vista Panels Limited
Ecoplas Limited**
Security Hardware Limited***
Kent Building Plastics Limited
Trimseal Limited
S&S Plastics Limited
Fairbrook Group Limited
Fairbrook Limited
Fairbrook Holdings Limited
Eurocell Window Systems Limited
Eurocell Plastics Limited
Cavalok Building Products Limited
Merritt Plastics Limited
Merritt Engineering Limited
Deeplas Limited
Deeplas Building Plastics Limited
Ampco 113 Limited

Holding company
Holding company
Sale of building plastic materials
Manufacture and sale of building plastic materials
Manufacture and sale of doors
Recycler of PVC windows
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant

2022

100%
100%
100%
100%
100%
95%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

2021

100%
100%
100%
100%
100%
95%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

 Directly held by Eurocell plc.

* 
**   Ecoplas Limited is treated as a wholly-owned subsidiary for the purposes of consolidating the financial statements due to the fact that the remaining 5% shareholding is 

held under a put and call option which expires in 2024.

***  The trade and assets of Security Hardware Limited were sold on 2 December 2022. 

All of the above have a registered address of Eurocell Head Office and Distribution Centre, High View Road, South Normanton, Alfreton, 
Derbyshire, DE55 2DT.

The Company assesses that the recoverable amounts of these investments are supportable. Recoverable amounts have been determined 
from ‘value-in-use’ calculations which have been predicated on discounted pre-tax cash flow projections based on a three-year business plan 
approved by the Board. These projections are based on all available information and growth rates do not exceed growth rates achieved in 
prior periods.

All of the Company’s CGUs operate principally in the UK Repair, Maintenance and Improvements market, and all are funded through a 
combination of retained earnings and the Group’s Revolving Credit Facility. The strategic decision-making timeframe is also consistent across all 
CGUs. Consequently, the key assumptions detailed below are applied consistently across the Group’s entities:

Period on which management-approved forecasts are based (years)
Discount rate (pre-tax)
Profit growth rate in perpetuity

2022

3
10%
2%

2021

3
12%
2%

174

Eurocell plc  Annual Report and Accounts 2022

39 TRADE AND OTHER RECEIVABLES

Prepayments and other debtors
Amounts owed by Group undertakings

Total trade and other receivables

2022
£m

0.5
56.3

56.8

2021
£m

0.5
41.6

42.1

Amounts owed by Group undertakings attract interest of 2.75% and are repayable on demand.

The Company applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for all 
financial assets. In measuring expected credit losses, receivables have been grouped based on shared characteristics and days past due.

The Directors have assessed the risk of impairment of its amounts owed by Group undertakings as at 31 December 2022. After considering the 
projected future cash flows expected to arise in its subsidiary entities, the Directors believe that any provision over the amounts owed by Group 
undertakings are trivial.

40 DEFERRED TAX

At 1 January
Credited to the Statement of Comprehensive Income

At 31 December

2022
£m

0.3
—

0.3

2021
£m

0.1
0.2

0.3

Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax assets where 
the Directors believe it is probable that these assets will be recovered.

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by IAS 12) during 
the year, together with amounts recognised in the Statement of Comprehensive Income and amounts recognised in Other Comprehensive 
Income are as follows:

Other temporary differences

Net tax assets

Other temporary differences

Net tax assets

Asset
2022
£m

0.3

0.3

Asset
2021
£m

0.3

0.3

Liability
2022
£m

—

—

Liability
2021
£m

—

—

Net
2022
£m

0.3

0.3

Net
2021
£m

0.3

0.3

Statement of
Comprehensive
Income
2022
£m

—

—

Statement of
Comprehensive
Income
2021
£m

0.2

0.2

Equity
2022
£m

—

—

Equity
2021
£m

—

—

Amounts within other comprehensive income due to be settled in greater than one year are not material and therefore no further disclosure has 
been provided.

41 TRADE AND OTHER PAYABLES

Trade and other payables

Total current liabilities

2022
£m

0.2

0.2

2021
£m

0.2

0.2

Book values approximate to fair value at 31 December 2022 and 31 December 2021. Trade payables are non-interest-bearing and are generally 
settled on 30-60 day terms.

Eurocell plc  Annual Report and Accounts 2022

175

Strategic ReportFinancial StatementsCorporate Governance 
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
FOR THE YEAR ENDED 31 DECEMBER 2022

42 BORROWINGS
The book value and fair value of borrowings are as follows:

Non-current
Bank borrowings unsecured

Total borrowings

Book value
2022
£m

Fair value
2022
£m

Book value
2021
£m

Fair value
2021
£m

20.3

20.3

20.3

20.3

11.7

11.7

11.7

11.7

Borrowings
In May 2022 the Group refinanced its £75 million multi-currency revolving unsecured credit facility. The new facility is held with Barclays Bank 
plc, NatWest Bank plc and Bank of Ireland, and expires in May 2026. The key terms of the facility remain unchanged.

Costs amounting to £0.8 million were incurred in arranging the new facility. These costs have been capitalised within borrowings and are 
being released to the Consolidated Statement of Comprehensive Income within finance expense over the period of the facility. Unamortised 
arrangement costs associated with the previous facility of £0.3 million were expensed to the Consolidated Statement of Comprehensive Income 
and classified as non-underlying items (see Note 7).

Borrowings of £21.0 million were drawn down at 31 December 2022 (2021: £12.0 million). Total unamortised costs, which are presented as a 
deduction to borrowings, were £0.7 million as at 31 December 2022 (2021: £0.3 million).

Interest is charged at an excess over base rate of between 1.5% and 2.5% per annum and is dependent upon the ratio of total net debt to 
consolidated EBITDA (on a pre-IFRS 16 basis).

Based upon current economic and market trends, management consider that the Sterling SONIA rate (which replaced LIBOR in 2021) will 
remain relatively stable during the next year, and any changes, when applied to the Group’s current bank borrowings of £21.0 million would not 
lead to a significant change in finance expense.

All borrowings are denominated in Sterling.

Details of the Company’s banking covenants are given in Note 3.

43 RELATED PARTY TRANSACTIONS
Transactions with key management personnel
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities of the 
Group, which is considered to be the Directors of the Company and the Directors of the Group’s subsidiary companies.

The remuneration for key management personnel is disclosed on pages 104 to 119. The Group has taken advantage of the exemption from 
disclosing transactions with wholly owned subsidiaries.

Other related party transactions
Kellmann Recruitment Limited is controlled by T Kelly, a close family member of M Kelly who is a Director of Eurocell plc.

Kellmann Recruitment Limited – recruitment services

Amounts outstanding at the year end were £nil (31 December 2021: £nil).

2022
£000

211

2021
£000

147

176

Eurocell plc  Annual Report and Accounts 2022

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2022

Directors

Derek Mapp
Frank Nelson
Martyn Coffey
Alison Littley
Kate Allum
Iraj Amiri
Mark Kelly
Michael Scott

Registered Number

08654028

Registered Office

Independent Auditors

Bankers

Eurocell Head Office and Distribution Centre
High View Road
South Normanton
Alfreton
DE55 2DT

PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
One Chamberlain Square
Birmingham
B3 3AX

Barclays Bank plc
1 Churchill Place
London
E14 5HP

National Westminster Bank plc
2 St Phillips Place
Birmingham
B3 2RB

Bank of Ireland
26 Cross Street
Manchester
M2 7AF

For more investor information, visit www.eurocell.co.uk/investors

Eurocell Head Office and Distribution Centre
High View Road
South Normanton
Alfreton
DE55 2DT

Printed by a CarbonNeutral® Company certified to ISO 14001 environmental management system. 
Printed on material from well-managed, FSC™ certified forests and other controlled sources. 
100% of the inks used are HP Indigo ElectroInk which complies with RoHS legislation and meets the 
chemical requirements of the Nordic Ecolabel (Nordic Swan) for printing companies, 95% of press chemicals 
are recycled for further use and, on average 99% of any waste associated with this production will be 
recycled and the remaining 1% used to generate energy. 
The paper is Carbon Balanced with World Land Trust, an international conservation charity, who offset 
carbon emissions through the purchase and preservation of high conservation value land. Through 
protecting standing forests, under threat of clearance, carbon is locked-in, that would otherwise be released.

Eurocell plc  Annual Report and Accounts 2022

177

Strategic ReportFinancial StatementsCorporate GovernanceCBP00019082504183028E

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Eurocell plc
High View Road
Alfreton
Derbyshire
DE55 2DT
www.eurocell.co.uk