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Eurocell plc

ecel · LSE Industrials
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FY2023 Annual Report · Eurocell plc
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ANNUAL REPORT  
AND ACCOUNTS 2023

creating sustainable 
building solutions

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3

 
 
 
 
 
 
we l com e

We have a clear 
strategy to drive 
organic growth 
and improved 
operating margins.”

Darren Waters
Chief Executive

2023 HIGHLIGHTS

Revenue 

£364.5m

 4.4%

Profit Before Tax 

£11.7m

 £14.5m

Gross Margin 

47.7%

 70bps

Adjusted Operating Profit2

£18.4m

 41%

(2022: £381.2m)

(2022: £26.2m)

(2022: 48.4%)

(2022: £31.3m)

Basic Earnings  
Per Share

8.6p

 11.0p

(2022: 19.6p)

Adjusted Profit 
Before Tax2

£15.2m

 £13.5m

Adjusted Basic 
Earnings Per Share2 

Pre-IFRS 16  
Net Cash

11.0p

 10.4p

£0.4m

 £14.8m

(2022: £28.7m)

(2022: 21.4p)

(2022: Net Debt £14.4m)

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CONTENTS

Strategic Report
Our Business at a Glance ........................................................ 02

What We Do  ........................................................................... 04

Chair’s Report  ......................................................................... 06

Market Overview ...................................................................... 08

Chief Executive’s Q&A ............................................................. 10

Chief Executive’s Report  ......................................................... 14

Our Strategy  ........................................................................... 18

Social Values and ESG Committee Report  .............................. 30

Sustainability Report ................................................................ 32 

Task Force On Climate-related Financial Disclosures ................ 50

Chief Financial Officer’s Report  ............................................... 62

Risk Management  ................................................................... 66

Principal Risks and Uncertainties  ............................................ 68

Viability Statement  .................................................................. 73

Corporate Governance
Board of Directors ................................................................... 74

Executive Committee  .............................................................. 76

Letter from the Chair  ............................................................... 77

Corporate Governance Statement  .......................................... 79

Nomination Committee Report  ............................................... 87

Audit and Risk Committee Report ........................................... 92

Directors’ Remuneration Report  ............................................. 98

Directors’ Report  .................................................................. 116

Statement of Directors’ Responsibilities  ................................ 120

Independent Auditors’ Report ................................................ 122

Financial Statements
Consolidated Statement of Comprehensive Income .............. 130

Consolidated Statement of Financial Position  ....................... 131

Consolidated Cash Flow Statement ....................................... 132

Consolidated Statement of Changes in Equity  ...................... 133

Notes to the Consolidated Financial Statements  ................... 134

Company Statement of Financial Position  ............................. 168

Company Statement of Changes in Equity  ............................ 169

Notes to the Company Financial Statements  ........................ 170

Company Information  ........................................................... 177

 View the latest results online at 
 investors.eurocell.co.uk

Eurocell plc  Annual Report and Accounts 2023

01

Net Debt 

£58.2m

 £19.9m
(2022: £78.1m)

1  All figures, including comparatives, exclude 

discontinued operations.

2  Adjusted measures are stated before non-underlying 
items and the related tax effect (see page 62). We use 
alternative performance measures to assess business 
performance and they are provided here in addition 
to statutory measures to help describe the underlying 
results of the Group.

 
 
 
OUR BUSINESS  
AT A GLANCE

We are the market-leading UK manufacturer, 
distributor and recycler of innovative 
window, door and roofline PVC products.

Through our vertically 
integrated business model 
and differentiated customer 
proposition for fabricators, 
installers, small and 
independent builders and 
housebuilders, we offer:

Manufacturing 
expertise

We manufacture rigid and foam PVC products in our well 
invested, centrally located facilities. Our manufacturing process 
uses raw materials including PVC resin and recycled material 
produced at our own plants.

In addition, we have specialist manufacturing sites for 
secondary operations, including foiling, conservatory roofs, 
composite/PVC entrance doors and injection moulding 
products, along with a dedicated technical centre, focused 
on product development and innovation.

02
02

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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Recycling

Nationwide 
distribution

We are the leading UK-based recycler of PVC windows with 
two recycling facilities located in Selby and Ilkeston, from which 
recycled material is used to generate brand new extruded 
plastic products.

We distribute our manufactured foam products and entrance 
doors, along with a range of third-party products, via our 
nationwide network of 214 branches. In addition, we sell windows 
made by our fabricator partners using our manufactured profile.

We recycle factory offcuts (‘post-industrial waste’) and old 
windows that have been replaced with new (‘post-consumer 
waste’) into reusable raw materials for our manufacturing 
process, putting recycling at the heart of our operation.

Our sales and distribution strategy is implemented through our 
cross-functional sales and business development teams, which 
target the key decision makers in the supply chain, including 
fabricators, installers, developers, architects, local authorities  
and planning departments.

Our distribution activity is supported by our state-of-the-art central 
warehouse, with cantilever racking and mobile platform picking, 
and a fleet of c.250 road vans.

32%

Proportion of recycled  
material used in extrusion

214

Number of branches  
at 31 December 2023

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

03
03

 
 
 
 
 
 
WHAT WE DO

Market-leading

products

We operate our 
business through  
two divisions that 
reflect the principal 
routes to market 
for our products. 

Profiles Division
The Profiles division manufactures extruded rigid PVC profiles 
and foam PVC products. We make rigid and foam products 
using virgin PVC compound, the largest component of 
which is resin. Our rigid products also include recycled PVC 
compound, produced at our market-leading recycling facilities.

Rigid PVC profiles are sold to third-party 
fabricators, who produce windows, trims, 
cavity closer systems, patio doors and 
conservatories for their customers.

The Profiles division also includes:

•  Vista Doors – manufacturer of 

composite and PVC entrance doors 

Product range

There are broadly four types of fabricator:

•  Trade frame – supply finished products 

to tradesmen or small retail outlets 
•  New build – supply and install the 

products they make for housebuilders 

•  Commercial – supply and install 

products used in applications such as 
office spaces and education facilities 

•  Retail – make products for sale via 

their own retail operation, which may 
be a large national business, or a small 
company servicing the local community. 
We are not particularly exposed 
to retail fabricators.

Fabricators have production facilities which 
are customised to the window or door 
system they make. As a result, fabricators 
predominately buy profiles from a single 
supplier, which in turn creates a stable 
and loyal customer base.

Foam PVC products are used for roofline 
and are supplied to customers through our 
nationwide branch network in the Building 
Plastics division (see overleaf). All of our 
manufacturing margin is recorded within 
the Profiles division, which therefore 
also benefits from expansion of the 
branch network.

•  S&S Plastics – manufacturer of plastic 
injection moulded products/services 

•  Eurocell Recycle (Midlands and 
North) – recycler of PVC windows. 

Profiles division – product 
mix (%)

10%

10%

80%

  Window profile 

  Doors 

  Roofs

04
04

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

Window and 
Door Profile

Composite  
Doors

Cavity Closers

Conservatory 
Roofs

Patio Doors

Bi-fold Doors

Building Plastics Division 
(Branch Network)
Our Branch Network distributes a range of Eurocell 
manufactured and branded foam PVC roofline products  
and Vista doors, alongside third-party manufactured ancillary 
products. These include sealants, tools and rainwater products, 
as well as windows made by our fabrications partners using 
our manufactured profile products.

Distribution is through our national network 
of 214 branches to installers, small and 
independent builders, housebuilders and 
nationwide maintenance companies. 
The branches also sell roofline products 
to independent wholesalers.

Manufactured products

Roofline  
& Trims

Fascias 
& Soffits

Fencing

Cladding

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Sealants 
& Cleaners

Traded goods

Rainwater 
& Drainage

Composite 
Decking

Branch Network division – 
product mix (%)

25%

Made-to-order

45%

Windows

Conservatories

30%

  Manufactured products
  Traded goods
  Made-to-order

Conservatory 
Roofs

Composite Doors

Garden Rooms

Extensions

Eurocell plc  Annual Report and Accounts 2023

05

 
 
 
 
 
 
CHAIR’S REPORT

The last twelve months have 
seen major changes and 
significant challenges for the 
Group and in our markets.  
The progress we made during 
2023 is testament to the 
commitment, hard work and 
dedication of our teams in  
every part of the Company, 
so I start this year’s report 
by offering, on behalf of 
shareholders and of the Board, 
my sincere thanks to them all.”

Derek Mapp
Chair

06

Eurocell plc  Annual Report and Accounts 2023

Financial and operating performance
Against a difficult backdrop, including 
a weak repair, maintenance and 
improvement (RMI) market and a severe 
decline in new build housing, we delivered 
some resilience in the Group’s sales 
performance. Revenues for the year were 
£364.5 million, down 4% against a strong 
2022 comparative period. 

Adjusted profit before tax from continuing 
operations was down 47% at £15.2 million 
(2022: £28.7 million), reflecting the impact 
of lower volumes and margin pressure. 

In response, the business took decisive 
action on costs, including a restructuring 
programme completed in Q2, and 
continued to focus on efficient working 
capital management, to drive a good cash 
flow performance and maintain a strong 
balance sheet and liquidity.

Reported profit before tax, also on a 
continuing basis, was down 55% at 
£11.7 million (2022: £26.2 million), 
reflecting the cost of the Q2 restructuring 
programme, which will also benefit our 
financial results in 2024.

Net cash generated from operations 
was £52.8 million, up 50% on 2022, 
including an inflow from working capital 
of £13.4 million. As a result, net cash at 
31 December 2023 on a pre-IFRS 16 
basis stood at £0.4 million (31 December 
2022: net debt of £14.4 million).

Earnings per share and dividends
Adjusted basic earnings per share for the 
year were 11.0 pence (2022: 21.4 pence). 
Reported basic earnings per share were 
8.6 pence (2022: 19.6 pence).

We paid an interim dividend of 2.0 pence 
per share in October 2023. The Board 
proposes a final dividend of 3.5 pence 
per share which results in total dividends 
for the year of 5.5 pence per share 
(2022: 10.7 pence per share).

Capital allocation
The Board is focused on enhancing 
shareholder returns and recognises the 
importance of our ordinary dividend. We 
will periodically consider supplementary 
distributions, whilst always seeking to 
maintain a strong financial position. 

Taking into account expected organic 
investment requirements and our 
successful cash flow management in 
2023, we launched a £5 million share 
buyback programme in January 2024. 

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Following the Board’s decision that 
employee incentivisations by equity should 
be through shares acquired rather than 
issued, the first 642,000 shares repurchased 
under the buyback programme will be held 
in treasury and used to satisfy employee 
share options over the next two years. All 
other shares repurchased will be cancelled. 

As of 15 March 2024, we had purchased 
2.0 million shares at a cash cost of 
£2.5 million under the programme.

Strategy
Following the arrival of Darren Waters 
as Chief Executive, the Board conducted 
a review of the Group’s strategy, 
including the optimisation and expansion 
of the Branch Network, an enhanced 
customer proposition and simplified 
business structures. 

With this review now complete, we have 
reset our ambition for the business and 
identified a clear strategy for organic 
growth and improved operating margins, 
which has the potential to create 
significant shareholder value.

The headlines from our work on strategy 
are summarised in the Chief Executive’s 
Report on pages 14 to 17, with the full 
detail set out in the Strategic Report on 
pages 18 to 29.

Board changes and governance
Following our AGM in May, Darren Waters 
assumed the position of Chief Executive 
and Mark Kelly retired. In addition, 
Martyn Coffey stood down from the Board 
and Will Truman was appointed as an 
independent Non-executive Director and 
member of the Audit and Risk, Nomination 
and ESG and Social Values Committees. 
We were also pleased to announce the 
appointment of Angela Rushforth as an 
independent Non-executive Director and 
member of the Nomination and ESG and 
Social Values Committees in January 2024.

Looking ahead, after nine years of service, 
Frank Nelson intends to step down 
from the Board at the 2024 AGM and 
I would like to thank him for his significant 
contribution to the Group. Alison Littley 
will be appointed Senior Independent 
Non-executive Director when Frank leaves.

Whilst this has been a period of significant 
change for the Board, our new appointments 
bring extensive experience and knowledge 
of the UK building materials and fenestration 
sectors, as well as valuable commercial 
insight, and I am very pleased that we 
have been able to attract such high-calibre 
individuals into the Company.

In accordance with the UK Corporate 
Governance Code (‘the Code’), an external 
evaluation of the Board’s performance was 
conducted towards the end of 2023. The 
review concluded that the composition of 
the Board, and its committees, provides an 
appropriate balance of skills, experience, 
independence and knowledge to allow 
the Board to discharge its responsibilities 
effectively. Full details of the review are 
set out on page 81.

Finally, I can confirm that we aim to comply 
with the Code and that, as a Board, we 
are committed to the highest standards 
of corporate governance and ensuring 
effective communication with shareholders.

Derek Mapp
Chair

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

07
07

 
 
 
 
 
 
MARKET OVERVIEW

Well-positioned 
for when markets

recover

Whilst current market 
conditions are challenging, 
we believe we have good 
potential to outperform market 
forecasts over the medium 
term, capitalising on our strong 
market position and clear new 
strategy to drive organic growth 
through the transformation of 
the Branch Network and other 
commercial initiatives.

UK economic forecasts
GDP and interest rate trends are expected to be slightly positive over the next 
two years.

Bank of England base rates (at 31 December)1

6%

5%

4%

3%

2%

1%

0%

5.25%

4.75%

4.25%

3.50%

0.75%

0.10% 0.25%

2019

2020

2021

2022

2023E

2024F

2025F

GDP growth1

10%

8.7%

8%

6%

4%

2%

0%

4.3%

2021

2022

0.5%

2023E

1.7%

0.6%

2024F

2025F

08
08

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

The level of UK economic activity, 
in particular the state of the repair, 
maintenance and improvement (‘RMI’)  
and new-build housing markets, are 
important drivers of our performance.

Eurocell market by revenue %

5%

10%

85%

  RMI 
  New build 
  Commercial (new build & RMI)

CPA Construction Industry 
Forecasts (2023-25)
The market growth estimates of the 
Construction Products Association (‘CPA’), 
provide informative baseline indicators of 
the markets we operate in. The data and 
graphs on the following pages summarise 
the CPA forecasts published in January 
2024 for our key markets, together with 
a summary of the current drivers in these 
markets and our response.

1  Source: CPA Construction Industry Forecasts 
(central scenario – published January 2024).

Private RMI

c.85%

Proportion of Eurocell revenue

CPA market growth projections 
and their rationale
Private housing RMI output is now 
forecast to fall by 4% in 2024 after the 
double-digit fall last year. This is a revision 
downwards as some of the anticipated 
fall in property transactions, which leads 
to lower RMI activity within 6-9 months, is 
expected to now feed through in H1 2024. 
In 2025, with lower interest rates, stronger 
economic growth and a growing housing 
market, growth of 3% is expected.

Market drivers
•  Improve vs move 

Property prices, housing supply 
and moving costs affect whether 
homeowners improve their homes rather 
than move. The UK’s ageing housing 
stock should also drive RMI demand

•  Disposable income 

Inflation, real wage growth and mortgage 
interest rates affect disposable income 
for repairs and maintenance

•  Consumer confidence 

Macroeconomic factors, including 
unemployment levels, influence 
consumers’ appetite for large 
discretionary spend

New Build

c.10%

Proportion of Eurocell revenue

CPA market growth projections 
and their rationale
The forecast for private housing in 2024 has 
been revised downwards slightly as house 
builders adjust to the short-term decline in 
housing demand that appears to have now 
hit its nadir. After a recovery in mortgage 
approvals, property transactions and house 
price growth during 2025, both starts and 
completions are likely to recover but the rate 
of recovery will heavily depend on not only 
mortgage rates but also policymaker stimulus.

Market drivers
•  Housing supply 

Structural deficit in new house building, 
compared to government targets 

Private RMI growth1

40%

30%

20%

10%

0%

-10%

-20%

1%

2019

-11%

2020

26%

13%

3%

-4%

-11%

2021

2022

2023E

2024F

2025F

•  Focus on the home 

•  Become the homeowner’s choice for 

Although moderated from post-pandemic 
highs, the focus on improving living 
spaces, and developing home offices, 
drives demand for conservatories,  
garden rooms and simple extensions

•  Ageing population 

The desire for maintenance-free 
properties, coupled with tradesman 
availability, influences the demand for 
uPVC, rather than wood, products.

Our response
•   Optimise our branch network through 
a programme of estate transformation, 
including new branches and 
relocations, supported by enhanced 
site-selection methodology

•   Develop our customer offering for the 
Branch Network, including increased 
sales of windows and doors

extended living spaces through products 
such as garden rooms, extensions and 
roof lanterns, supported by our Select 
installer scheme

•   Leverage our new website, plus 
increased investment in digital 
technology to drive incremental 
e-commerce sales, generate 
homeowner leads, attract new trade 
accounts and drive traffic to our 
branch network

•  Protect our Profiles trade fabricator 

business and maintain our value-added 
service propositions that support 
our customers

•  Customer-centric approach to new 

product development

•   Build a reputation within the industry 
that creates loyal trade fabricator 
partner advocates.

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4%

-4%

New Build growth1

30%

20%

10%

5%

16%

11%

0%

-10%

-20%

-30%

•  Housebuilders’ plots 

Housebuilders have a strong pipeline 
of plot builds but uncertainty exists 
regarding starts/completions/targets

•  Homeowner demand 

Although suppressed by increased 
mortgage rates, rising rental costs and 
the enduring desire to own your own 
home drive home ownership

-19%

-19%

2019

2020

2021

2022

2023E

2024F

2025F

Our response
•  Protect our Profiles new build fabricator 
business and maintain the value-added 
service propositions that support our 
customers

•  Leverage our strong proposition with 
national housebuilders in the regional  
new build market

•  Provide a fit-for-purpose solution to address 
the Future Homes Standard regulations
•  Continue proactive engagement with our 
customer base regarding sustainable 
product development 

•  Provide a sector-leading technical 

support service

•  Leverage our ESG credentials, including 
our market-leading recycling operations.

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

09
09

•  Government incentives 

•  Buyer incentives 

Ongoing shortage of housing may 
attract government intervention or 
incentives, especially with a UK  
general election due in 2024

‘Share ownership’ schemes, although 
subject to eligibility, and ‘Right to Buy’ 
schemes in the public sector, make 
home ownership more affordable 
and accessible.

 
 
 
 
 
 
CHIEF EXECUTIVE’S 
Q&A

Q&A Darren Waters joined Eurocell 

as Chief Executive designate in 
April 2023 and was appointed 
Chief Executive on 11 May 2023, 
following Mark Kelly’s retirement 
at the 2023 AGM. He was 
formerly Chief Operating Officer 
for Ibstock plc and has extensive 
experience and knowledge 
of the building products and 
fenestration sectors in the UK. 

with Darren Waters, 
Chief Executive

In this Q&A, we ask Darren to 
share what it was that attracted 
him to Eurocell, what his initial 
observations have been and how 
he sees the future for Eurocell.

of Eurocell CEO?

 What attracted you to the role 
 Eurocell is a business that I knew 

well from my time as CEO of Tyman 

UK & Ireland. From the outside looking 
in, it felt like a business with a strong 
foundation, based on a market-leading 
position in PVC door and window profiles, 
plus an established national network of 
trade counters. From an ESG perspective, 
I also admired what it was doing on 
recycling. What struck me though was 
the potential to take the business to the 
next level, and I felt that I could really draw 
on my recent experience with Ibstock 
and Tyman to make that happen. The 
opportunity to work with our Chairman, 
Derek Mapp, given his reputation and 
track record, was also compelling.

Taking us to the 

10

Eurocell plc  Annual Report and Accounts 2023

We have been improving our door and 
window proposition through the branches, 
because I felt that we weren’t punching 
our weight in these core big ticket product 
categories. The work we have done since 
is very exciting, and now one of the key 
building blocks in our new strategy.

I also kicked off a review of our strategy,  
as we didn’t have an overarching plan 
that set out where we were going, or how 
we were going to get there. The early 
feedback I got from investors was that 
they didn’t really understand our strategy 
either. By November, we had put the 
finishing touches on a high-quality piece 
of work, that clearly articulates our future 
vision for the business, and sets out 
the initiatives that will drive the business 
forward. The feedback from our key 
stakeholders so far has been positive,  
so we’ve now got to get on and deliver it! 

We can’t do that without our fantastic 
employees, so we’ve recently welcomed 
a new People Director into the business, 
who has some great experience with 
the likes of Halfords, Costa and Pets 
at Home, and is a great addition to our 
Executive team. 

 You joined Eurocell in April 

2023. What are your first 

observations, and is it what 
you expected?

 Derek gave me a good overview of 

the business before I joined so there 
weren’t many surprises. The business had 
been through quite a lot of change, with 
the warehouse move and cyber-attack. 
When I arrived, I knew we were facing 
headwinds due to the depressed housing 
market and also grappling with rising 
input costs, but it was also clear that the 
business had underestimated the scale 
of the market downturn. We therefore had 
to act quickly to reduce the cost base, 
eliminating around a hundred roles at 
the half year. 

On a more positive note, I’ve inherited a 
strong team with some great people, who 
are very engaged with the business and 
hungry for change. We’ve got a lot of work 
to do to develop a more cohesive culture, 
but we are moving at pace on that.

so far?

you made to the business 

 What changes, if any, have 
 Safety is now the first agenda 

item in every leadership meeting 
and has had more airtime, so it’s been 
pleasing to see a 50% improvement 
in our performance. 

Our Commercial MD is now 100% focused 
on the Branch Network, with fabricator 
sales now reporting to me. I felt we needed 
to give more attention to the branches, 
because there is so much opportunity 
to go after.

purpose and values.  
What can you tell us about those?

 You have set out a new 
 Everyone knows that purpose-driven 

organisations perform better. A great 

purpose should act as a ‘call to arms’ 
and energise employees. To put it bluntly, 
our former purpose did not set the pulse 
racing, but its replacement is bold and 
inspiring. Given that culture is an untapped 
opportunity, we’ve also created a new 
set of values that define our personality 
and set the tone for the organisation. 
I’m really pleased with the outcome of 
this work, as the language we have used 
(e.g. Gritty, Decent) will really resonate 
with our employees. Having landed these, 
we are now starting to cascade them 
throughout the organisation, alongside our 
new strategy. I know from experience that 
it takes a long time to embed new ways 
of working, but changing the culture will 
really help us to mobilise and sustain our 
ambitious strategic agenda.

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What are the headlines from that?

a review of your strategy. 

 You have now completed 
 The headlines are that we believe 

we have a clear growth strategy, 

built around four pillars: Customer 
Growth, Business Effectiveness, People 
First and ESG Leadership. Through this, 
we have a pathway to building a £500m 
revenue business generating a 10% 
operating margin within the next five 
years. It’s an ambitious vision, but when 
you aggregate the growth opportunities, 
applying a degree of sensitivity, it is an 
achievable target. 

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 ESG Leadership is not 

straight forward for a 

business that uses PVC – 
what are you planning here?

 Eurocell is already a leader in PVCu 

recycling, which is preventing 
thousands of windows being sent to 
landfill. But that’s just one aspect of ESG 
and, looking ahead, we aim to excel in 
all areas. We are now working with a 
specialist ESG consultancy to develop our 
Net Zero strategy and improve the way we 
capture and record data, through our own 
business and the rest of our supply chain. 

and challenges you face to 
deliver the strategy successfully?

 What are the biggest risks 
 One of the biggest challenges 

we face is bandwidth, as there 

is a lot to do, plus there are a lot of 
interdependencies between the various 
elements of our strategy. As an example, 
we cannot deliver on the potential upside 
in the branches without upgrading our 
trading system. Furthermore, to grow our 
extended living spaces range, we must 
execute on our digital strategy. We also 
have some gaps in capability that we are 
addressing, but not at additional cost. 

CHIEF EXECUTIVE’S Q&A CONTINUED

Customer Growth?

pillars, starting with 

 Tell us about these strategic 
 Customer growth is predicated on 

us becoming the trade customer’s 

preferred choice, in all markets and 
segments where we operate. The largest 
element of this is our Branch Network, 
where we are aiming to sell more doors, 
windows, and conservatory roofs to 
become the number one destination for 
professional tradespeople. 

Effectiveness?

will underpin Business 

 What kind of initiatives 
 We want to make Eurocell a  

lean and efficient business, so  

we are upgrading our business systems  
to streamline processes and make us 
easier to do business with. By selling  
more doors and windows, we will 
utilise spare capacity that we have in 
our composite door business and rigid 
extrusion manufacturing operations, 
thereby making us more efficient. 

After a two-year hiatus, we are planning 
to open more branches from H2 onwards 
and we see an opportunity to add 30 new 
sites over the next three to four years. 

We then have our extended living spaces 
range (garden rooms and extensions), 
where we are gaining a strong reputation 
for the quality of product and professional 
installation service. All of this is 
underpinned by our investment in digital, 
to raise awareness of our products and 
home improvement solutions, to acquire 
new customers. 

We are also embedding a continuous 
improvement (‘CI’) philosophy, which 
is already highlighting significant 
opportunities, particularly in our 
manufacturing and recycling operations. 

People First means?

 Can you expand on what 
 People First is all about making 

Eurocell a great place to work, 

through a relentless focus on health 
and safety, an enhanced employee 
value proposition, improved levels of 
employee engagement and effective 
talent management. Many of our people 
really love their jobs, but we want them 
to love Eurocell too. We have pockets of 
excellence, but we are just not consistent 
across all our sites. I’m passionate about 
this initiative, as I’ve seen the impact of 
getting this right and I know how it can 
positively affect performance. 

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on this year?

 What are you going to focus 
 Our focus for this year is all about 

accelerating the branch network 

transformation (including the new trading 
system), embedding the new culture, 
delivering on our CI projects and raising 
our game on ESG. There is an expectation 
that the market in 2025 will be much 
better, and we want to be ready to take 
advantage of that. 

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 Any final thoughts? 
 Towards the end of 2023, I really 

felt that we were beginning to build 
momentum on several fronts, which we’ve 
carried into the new year. We are also 
starting to see more consistency in our 
performance, which is generating belief 
in our ability to deliver an improvement 
in the quality of our earnings over the 
medium term, something that we are 
committed to achieving. If we maintain this 
trajectory, then we will be well placed to 
benefit from an uptick in the market, when 
that comes. 

I am loving the job, relishing the opportunities 
that we are uncovering, and confident that 
we can make Eurocell a great business. 

 Read about our new  
strategy on  pages 18 to 29

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Eurocell plc  Annual Report and Accounts 2023

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core markets today?

how do you assess your  

 Looking shorter term,  
 It’s very hard to predict given the 

instability caused by events in the 

Middle East, but our forecast assumes 
flat vs H2 2023. Private housing (10% of 
revenues) is starting to pick up a little, after 
the drop in interest rates, but remains well 
down on the levels we saw in 2022. RMI 
(85% of revenues) has been more resilient 
but is still challenging. We are therefore 
not anticipating any improvement in the 
market this year, but if inflation continues 
its downward trend and interest rates drop 
further, then H2 could turn out to be a little 
better, which would be a bonus. 

 
 
 
 
 
 
CHIEF EXECUTIVE’S 
REPORT

Introduction
With demand softening towards the end 
of 2022, we completed a restructuring 
programme in Q4 of that year and entered 
2023 prepared for tougher markets. 

However, conditions in the first half of 
2023 were more challenging than we had 
anticipated, with repair, maintenance and 
improvement (‘RMI’) activity impacted 
by low consumer confidence and higher 
costs of living. In addition, a steep decline 
in new build activity followed successive 
interest rate rises and falling house prices, 
with housebuilders reducing build rates 
in anticipation of falling sales. Thereafter, 
these trends continued for the remainder 
of 2023, with some further modest 
weakening in our key markets in H2. 

Input cost inflation also continued 
through the first half, particularly for 
labour, electricity and recycling feedstock 
prices, which we offset with selling price 
increases where possible. As expected, 
we experienced some easing of input  
cost pricing in H2. 

In response to lower sales volumes, 
we took further decisive action on costs, 
with a second restructuring programme 
implemented in Q2 2023. We also 
continued to focus on efficient cash and 
working capital management to drive a 
good cash flow performance for the year. 

As reported in September, we have been 
reviewing our strategy. Through this work, 
we have identified a route to organic 
growth and a healthy improvement in 
operating margins over a five-year period. 
The headlines are summarised as follows, 
with full details set out in the Strategic 
Report on pages 18 to 29.

Financial results
Against the challenging market backdrop, 
we have delivered some resilience in the 
Group’s sales performance. Revenues for 
the year were £364.5 million, down 4%  
on 2022, with volumes 6% lower against  
a strong 2022 comparative period.

As expected, adjusted profit before 
tax from continuing operations was 
£15.2 million, down £13.5 million on 2022, 
with the reduction driven by lower sales 
volumes, input cost inflation and margin 
pressure in the branches, partially offset 
by selling price increases, operational 
improvements and cost reduction.

Reported profit before tax was 
£11.7 million (2022: £26.2 million), after 
non-underlying costs totalling £3.5 million 
(2022: £2.5 million), reflecting the impact 
of a restructuring programme and 
cloud-based computing expenses. 

Reflecting our focus on cash management, 
we delivered improved net cash generated 
from operations of £52.8 million, up 
50% on 2022, including an inflow from 
working capital of £13.4 million, compared 
to an outflow of £13.1 million in the 
previous year.

Detailed information on our Group financial 
performance is set out in the Chief Financial 
Officer’s Report. A summary of divisional 
financial performance is included below.

Operational performance
Production
Overall Equipment Effectiveness (‘OEE’, 
a measure which takes into account 
machine availability, performance and 
yield) was 78% in 2023, a significant 
improvement on the 71% reported 
for 2022, and ahead of our target of 
75%, reflecting the benefit of improving 
manufacturing efficiencies and a tighter 
conformance to production planning. As  
a result, having built inventories to mitigate 
the impact of supply chain disruption 
in 2021/22, we delivered a reduction of 
c.£13 million in 2023, including the benefit 
of lower input costs.

Recycling
We are the leading UK-based recycler of 
PVC windows, now saving the equivalent 
of c.3 million window frames from landfill 
each year. We have made further progress 
in 2023, with usage increasing to 32% 
of materials consumed in production, 
compared to 29% in 2022, driving lower 
carbon emissions and cost savings 
compared to the use of virgin material. 

A weaker RMI market and fewer window 
replacements restricted feedstock 
availability for our recycling business, 
resulting in a significant increase in 
purchase prices (21%) compared to 2022. 
However, the impact was most significant 
in the first half of the year and we are 
making good progress securing additional 
sources of feedstock, which, alongside 
reduced demand and lower virgin resin 
prices, saw prices beginning to ease in H2.

Furthermore, we are finding more ways 
of using all the waste product generated 
by our plants and expect to progressively 
reduce waste sent to landfill.

Health and safety
The safety and well-being of our 
employees, contractors and branch 
customers is our number one priority, and 
we have delivered a significantly improved 
safety performance in 2023. Our Lost Time 
Injury Frequency Rate1 (‘LTIFR’) was 5.7 
in 2023, compared to 10.0 in 2022. Our 
RIDDOR (Reporting of Injuries, Diseases 
and Dangerous Occurrences Regulations 
2013) performance remains better than 
the industry average. There were no major 
injuries and 11 minor accidents recorded 
under RIDDOR in the year (2022: no major 
injuries and 23 minor injuries). 

Health and safety is now the first agenda 
item for key internal meetings. We have 
enhanced the reporting of near misses and 
unsafe acts and conditions, as part of a 
proactive approach to risk management, 
with the aim of reducing the likelihood 
of future workplace injuries. This, when 
combined with the effective and timely 
implementation of corrective and 
preventive action, supports our  
positive and improving safety culture.

1  Injuries per 1 million hours worked.

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Divisional performance – Profiles

Profiles

Third-party revenue

Inter-segmental revenue

Total revenue

Adjusted1 operating profit

Operating profit

2023
£m

154.9

64.9

219.8

11.9

10.1

2022
£m

161.7

72.3

234.0

20.2

19.3

Change
%

(4)%

(10)%

(6)%

(41)%

(48)%

1  Adjusted performance measures are stated before non-underlying items. 

Profiles third-party revenue for the year 
was £154.9 million, 4% lower than 
2022, with reduced RMI activity and a 
significantly weaker new build market 
partially offset by market share gains, 
leaving volumes 7% below 2022. 

Cost of living pressures, successive 
interest rate increases and falling house 
prices have all had a significant adverse 
impact on demand for our products. 

However, we have continued to acquire 
new fabricator accounts, supported by 
a reduction in UK capacity following the 
closure of the Duraflex extrusion business 
in September. In addition, some of our 
existing fabricators have benefited from 
an increase in volume following the 
administration of Safestyle in October.

Profiles adjusted operating profit for 
2023 of £11.9 million was 41% below 
the previous year (2022: £20.2 million), 
reflecting lower sales volumes and input 
cost inflation (particularly labour, recycling 
feedstock and electricity), partially offset 
by selling price increases, operational 
improvements and cost reduction. 

Reported operating profit is stated after 
non-underlying restructuring costs totalling 
£1.8 million (2022: £0.9 million). 

Further information on non-underlying items is included in the Chief Financial Officer’s Report. A summary of our strategy 
for Profiles is set out overleaf.

Divisional performance – Building Plastics (Branch Network)

Building Plastics

Third-party revenue

Inter-segmental revenue

Total revenue

Adjusted1 operating profit

Operating profit

1  Adjusted performance measures are stated before non-underlying items.

Third-party revenues in the Branch 
Network were £209.6 million, 4% lower 
than 2022, with volume down 5%.

RMI volumes in the branches were subdued 
throughout the year, as homeowners have 
pulled back on discretionary expenditure, 
most likely in response to higher costs 
of living and interest rates. 

However, we still see reasonable volumes 
of high-value project work (such as our 
roof lanterns, conservatory roofs, windows 
and bi-fold doors) and sales in our outdoor 
living range (fencing, decking and garden 
rooms) of £11.6 million remain broadly 
consistent with 2022. 

2023
£m

209.6

0.4

210.0

8.9

8.2

2022
£m

219.5

0.3

219.8

12.2

10.9

Change
%

(4)%

33%

(4)%

(27)%

(25)%

Branch Network adjusted operating profit 
for 2023 was £8.9 million, 27% below 
the previous year (2022: £12.2 million), 
reflecting lower sales volumes and 
pressure on margins as a result of 
increased competition for limited demand, 
partially offset by selling price increases 
and cost reduction.

Reported operating profit is stated after 
non-underlying restructuring costs totalling 
£0.7 million (2022: £1.3 million). 

Further information on non-underlying items is included in the Chief Financial Officer’s Report. A summary of our strategy 
for the Branch Network is set out overleaf.

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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CHIEF EXECUTIVE’S REPORT CONTINUED

Strategy
We began a review of our strategy in the 
summer. The review is now complete, with 
the headlines summarised below and full 
detail set out in the Strategic Report on 
pages 18 to 29. 

By way of context, since Eurocell listed 
on the London Stock Exchange in 2015, 
sales have more than doubled, through 
a mixture of branch expansion, market 
share gains and acquisitions. We have also 
significantly increased our use of recycled 
PVC in primary manufacturing operations.

Whilst the business has done well growing 
the top line, operating margins fell steadily 
down to 8% in 2022. This has been driven 
by operational issues, now fixed with 
investment, and our ability to recover the 
full margin impact of input cost increases 
with selling prices. Margins were lower 
again in 2023, driven by higher input costs 
and the operational gearing impact of 
declining volumes.

With this strategic review, we are resetting 
the ambition for the business. Our new 
strategy identifies a pathway to building 
a £500m revenue business, generating 
a 10% operating margin over a five-year 
period. This is an ambitious vision, but  
we believe it is an achievable target.

Our strategy is built around four strategic 
pillars: Customer Growth, Business 
Effectiveness, People First and ESG 
Leadership. The following paragraphs 
describe these pillars and the initiatives 
which support them.

Customer Growth
Our aim is to become the trade customer’s 
preferred choice, in all markets and 
segments where we operate. We believe 
the biggest opportunity for growth will 
come from expansion of the branch 
network, including the sale of windows 
and doors, plus our extended living  
spaces range of garden rooms and 
extensions. This is all underpinned by an 
increased investment in digital, to raise 
awareness of our products and home 
improvement solutions and thereby 
acquire new customers. 

Branch Network
We have concluded that the optimum 
branch network size is up to c.250 
branches. Therefore, after a two-year 
break, we are planning to recommence 
opening new branches from Spring 2024 
and expect to add c.30 new branches 
over the next three to four years. 
We will supplement this with a number 
of branch relocations, to optimise our 
existing footprint.

We are aiming to sell more doors, 
windows and conservatory roofs through 
the branches. Following an improvement 
in our window and door proposition, we 
ran a trial across six branches in Q4 and 
the results exceeded our expectations. 
We plan to add a further 24 branches 
progressively into the trial in 2024, 
and if successful, we will complete the 
roll-out across the remaining network 
through 2025.

Extended living spaces
Extended living spaces comprises garden 
rooms and extensions. With our strong 
customer proposition, experienced sales 
professionals and efficient end-to-end 
processes, we believe there is a good 
opportunity to gain market share and  
drive growth through this product range.

For example, since launching our garden 
room range three years ago, we have 
steadily built a strong market presence, 
competing well with the established 
market participants. 

With our extensions range, we are using 
modern methods of construction that 
piece together in an innovative kit form, 
thereby creating a cost-effective, energy-
efficient building solution for homeowners 
who are looking to convert and extend 
their properties, with installation times 
of weeks not months.

Profiles
In Profiles, following a period of strong 
growth, we believe we are now the leading 
supplier of rigid PVC profile to the UK 
market. With markets currently weak, 
we believe targeting further significant 
share gains would lead to price erosion, 
which would have a detrimental effect 
on our business.

Our strategy for Profiles is therefore to 
protect our existing business and maintain 
our value-added service propositions that 
support our customers. We will continue 
to leverage our leading position with 
housebuilders and commercial developers 
to ensure we maintain specifications to 
support a robust pipeline of work for our 
fabricator customers. We are recognised 
across the industry as the leading 
technical systems house, and we will 
continue to leverage this advantage too. 

The planned growth in window sales 
through our branch network provides 
incremental growth opportunities for  
our fabricator partners, and we are 
proactively working with them to  
secure additional capacity.

Business Effectiveness
Our objective is to make Eurocell a 
lean and efficient business, therefore 
we are upgrading our business 
systems and streamlining processes 
to increase efficiencies and improve 
the customer experience. 

As previously announced, we are in 
the process of replacing our Enterprise 
Resource Planning (‘ERP’) system. The 
first stage of this process is to implement 
a new trade counter system in the branch 
network. Having now selected a new 
system, we plan to transition at the 
beginning of 2025. This will transform 
the way we interact and transact with 
our customers in the branches. 

The second stage is to select and implement 
an ERP system to support all other functions 
of the business, including manufacturing, 
recycling, warehousing, distribution and 
finance. For ERP, we expect to select a 
system later in 2024, with transition to  
be completed around mid-2026. 

We are also embedding a continuous 
improvement philosophy, which is already 
highlighting significant opportunities 
for efficiencies, particularly in our 
manufacturing and recycling operations. 

Our initiative to sell more doors and 
windows through our branches will utilise 
spare capacity that we have in our rigid 
extrusion manufacturing operations and 
composite door business, thereby making 
us more efficient. 

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People First
The objective of our People First strategic 
pillar is to make Eurocell a great place to 
work, through a relentless focus on health 
and safety, an enhanced employee value 
proposition, improved levels of engagement 
and effective talent management. 

For health and safety, we are focused 
on improving relevant leadership 
skills and providing appropriate safety 
education. In terms of our employee 
value proposition, we are developing a 
wellbeing framework, recognition schemes 
and better induction and onboarding 
programmes. Key priorities for employee 
engagement include a new internal 
communications framework, colleague 
forums and stepping up community 
and charity work. Finally, effective talent 
management includes talent development, 
succession planning and an increasing use 
of apprenticeships. 

ESG Leadership
We want to earn a reputation for being 
a truly responsible company. Eurocell is 
already a leader in PVC recycling, which 
is preventing millions of windows being 
sent to landfill. But that is just one aspect 
of ESG and, looking ahead, we aim 
to excel in all areas. 

We are now working with CEN-ESG, 
a specialist ESG consultancy, to support 
the development of our ESG strategy and 
improve our ESG data and disclosures. 
The results of our work so far are set out 
in full in the Sustainability Report on pages 
32 to 49 and in our Task Force on Climate-
related Financial Disclosures (‘TCFD’) 
Report on pages 50 to 61. It includes:

•  A materiality assessment, which helped 

us determine the most important 
sustainability topics to the business. 
With this analysis we have surveyed 
a selection of employees, suppliers, 
customers, banks and shareholders

•  A baseline carbon footprint for the 

business (Scope 1, 2 and 3), identifying 
key decarbonisation levers.

We have used the outputs from this work 
to define ESG objectives and targets 
and develop a sustainability strategy, 
supported by appropriate governance  
and internal controls. Looking forward, 
a key focus for our work in 2024 will be  
to determine a path to reach Net Zero 
by our target date of 2045, albeit this 
will be heavily dependent on reduced 
emissions in our raw material supply chain.

Summary and outlook
The trends reported at our half year results 
in September continued for the remainder of 
2023, with some further modest weakening 
in our key markets. Against this challenging 
backdrop, we are pleased to report profits 
for the year in line with expectations and 
strong cash flow generation.

We took early and decisive action on 
costs in response to lower volumes and 
have continued to focus on efficient 
working capital management, driving a 
good cash flow performance. Whilst the 
near-term outlook for our markets remains 
challenging, these actions leave us well 
placed to benefit from a market recovery 
when it comes.

Our review of strategy is now complete 
and I am very pleased with the outcome. 
Looking ahead, we have identified a clear 
pathway to building a £500m revenue 
business, generating a 10% operating 
margin over a five-year period, built 
around four pillars; Customer Growth, 
Business Effectiveness, People First and 
ESG Leadership. This is an ambitious 
vision, but when we aggregate the growth 
opportunities, and apply a degree of 
sensitivity, we believe it is an achievable 
target, with the potential to create 
significant shareholder value.

Darren Waters
Chief Executive

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OUR STRATEGY

Delivering

value

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Introduction
Following the arrival of Darren Waters  
as Chief Executive in the Spring of 2023, 
we commenced a review of our strategy.

By way of context, Eurocell was listed on 
the UK stock exchange in March 2015, 
when annual revenues were £176 million. 
Since then, sales have more than doubled, 
through a mixture of branch expansion, 
market share gains and acquisitions. 
We have also significantly increased 
our use of recycled PVC in primary 
manufacturing operations.

•  Number of branches increased from 

141 in 2015 to 214 in 2023

•  New customer accounts in the Profiles 
division have supported strong market 
share gains

•  Acquisitions include: S&S Plastics 

(2015, a specialist injection moulder), 
Vista Panels (2016, a composite doors 
and panel door manufacturer), and 
Ecoplas (2018, now Eurocell Recycle 
North, a PVC window recycler)

•  Use of recycled PVC in manufacturing 
increased from 9% in 2015 to 32% 
in 2023 

•  In 2021, the business relocated its main 
warehousing operation and Head Office 
to a new facility near Alfreton.

Whilst the business has done well growing 
the top line, the quality of earnings has 
declined, with operating margins falling from 
12% in 2015 to 8% in 2022. This has been 
driven by operational issues, now fixed with 
investment, and our ability to recover the 
full margin impact of input cost increases 
with selling prices. Margins were lower 
again in 2023, driven by the operational 
gearing impact of declining volumes.

Our ambition
With this strategic review, we are resetting 
the ambition for the business, via:

•  The delivery of significant organic growth 
through the transformation of the branch 
network and other commercial initiatives
•  Continual operational improvements and 

footprint consolidation

•  Simplification and digitalisation 

of business processes 

•  The creation of a strong, cohesive 

culture, where people are our priority.

Our new strategy identifies a pathway 
to building a £500m revenue business, 
generating a 10% operating margin over 
a five-year period. This is an ambitious 
vision, but when we aggregate the growth 
opportunities, and apply a degree of 
sensitivity, we believe it is an achievable 
target, with the potential to create 
significant shareholder value. 

An operating margin of 10% is  
broadly equivalent to the margin of 12% 
achieved at the time of our IPO, when 
factoring in subsequent mix changes, 
including the faster growth of the branch 
network (which sells bought-in goods as 
well as our own manufactured products) 
and some of the natural dilution from 
higher raw material costs.

Our new purpose and core values 
underpin our strategy, which is built around 
four strategic pillars: Customer Growth, 
Business Effectiveness, People First and 
ESG Leadership. The following paragraphs 
describe what we mean by these pillars 
and the initiatives which support them.

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Our purpose

Creating sustainable building  
solutions for the trade of today, the homes  
of tomorrow and the environment of the future

Our ambition

£500m

Sales

£50m

Operating profit

10%

Operating margin

Strategic pillars

1. 
Customer growth
Be the trade customer’s 
preferred choice, in all 
markets and segments in 
which we decide to compete

2. 
Business effectiveness
Be a lean and efficient 
business that enables agility 
and enhances our profitability 

3. 
People first
Be a great place to  
work, and a great brand  
to invest in 

4. 
ESG leadership
Earn a reputation  
for being a truly 
responsible company 

  Pages 20 to 25

  Pages 26 to 27

  Page 28

  Page 29

Agile

Gritty

Proud

Decent

Our core values

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OUR STRATEGY CONTINUED

1

Customer

growt h

Customer growth is predicated on us becoming the trade 
customer’s preferred choice in all markets and segments 
where we operate. 

We believe the biggest opportunity for 
growth will come from expansion of 
the branch network, including sales of 
windows and doors, plus our extended 
living spaces range of garden rooms 
and extensions.

Branch Network – new branches 
and existing estate
We have concluded that the optimum 
branch network is up to c.250 sites. This 
work included consideration of existing 
branch/competitor locations, customer 
demographics and recruitment challenges, 
to identify areas of low coverage with 
good potential. Therefore, after a two-year 
break, we are planning to recommence 
opening new branches from Spring 2024, 
with c.30 new sites over the next three 
to four years. This programme includes 
strengthening our coverage in Greater 
London on a cost-effective basis.

The new branches we open will be a  
blend of formats, to support our current  
and future branch proposition. It will  
include a good proportion of larger format  
stores (c.5,000 sq ft), to accommodate  
our new door and window proposition  
and extended living space range (see  
overleaf). As a result, we expect to have  
at least 25 large format branches in three  
to four years time, providing coverage  
within 40 minutes’ drive time from the  
main UK conurbations, for customers  
and installers who want to visit a branch  
to view big ticket items. 

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At maturity, we would expect 30 new 
branches to deliver sales of around 
£30 million at an operating profit margin 
in line with our target. 

In terms of the existing estate, we 
expect to complete a number of branch 
relocations (when leases come up for 
renewal) to optimise our existing footprint 
and ensure that we are located in the most 
appropriate places. This work has already 
started with new sites in Sheffield and 
Wembley. We will also continue our branch 
welfare improvement programme, to make 
sure our sites are great places to work 
for our colleagues and great places to  
visit for our customers. 

Looking at branch operations, we intend 
to create centres of excellence throughout 
the network, to support the induction of 
new colleagues and drive all branches 
towards operational excellence. We plan  
to have at least one centre of excellence 
per region in place by the end of 2024. 

Our People First strategic pillar is all about 
making Eurocell a great place to work 
and this is covered in detail in the relevant 
sections which follow. For the Branch 
Network, this includes development of 
an industry-leading reward scheme, 
embedding an enhanced induction 
programme, plus improved leadership 
development and training. 

We are also working on a medium-term 
organisational-design project, which 
includes a plan to enhance the role and 
responsibilities of our branch managers, 
thereby increasing their autonomy and 
accountability for decision making and 
branch performance. 

Branch Network –  
windows and doors
We currently sell an estimated 1,000 
window frames per week through the 
branch network, which delivered revenues 
of c.£24 million in 2023. 

Our research indicates there is a significant 
opportunity to sell more of these big ticket 
items in our branches, so we have been 
working to improve our door and window 
proposition. Our target customers are 
mostly professional window installers, 
although we estimate that around a 
quarter of the sales will come from 
builders and DIYers. We ran a trial across 
six branches in Q4 2023, and the results 
exceeded our expectations. We plan to 
add a further 24 branches progressively 
into the trial in 2024, which will take 
us close to the capacity of our existing 
fabricator supply chain.

The size of our branches dictates our 
capacity to drive increased window and 
door sales, which we estimate averages 
around 30 frames per week. If we fill 50% 
of the available capacity in our branch 
network over a five-year period, this would 
equate to incremental annual sales of 
around £35 million, at operating margins 
in line with our target.

Success is dependent on establishing a 
supply chain for the whole network and 
that is a key focus for 2024. With this 
resolved, our intent will be a roll-out into 
the remaining network through 2025. We 
are already in discussions with a number 
of our key fabricators to partner with us 
on this project. They stand to benefit from 
a large uplift in incremental sales, utilising 
spare capacity, thereby making them 
more efficient.

Training our branch and central processing 
teams in the various aspects of this project 
and the successful implementation of our 
new branch trading system (see Business 
Effectiveness) are also key to the success 
of this initiative. 

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OUR STRATEGY CONTINUED

Extended living spaces
Garden rooms and extensions
We classify extended living spaces as 
garden rooms and extensions. 

Since launching our garden room range 
three years ago, we have steadily built 
a strong market presence, completing 
around 800 builds and competing well 
with the established market participants. 
Garden room sales in 2023 were 
c.£4 million. Our business model is based 
on an exceptional customer journey, 
with clear communication throughout, 
and a close working relationship with 
our fabrication partners, as a significant 
proportion of our own manufactured 
products are used on every building. 

With our strong customer proposition, 
experienced sales professionals and 
efficient end-to-end process, we believe 
there is a good opportunity to gain market 
share and deliver incremental annual 
garden room sales of around £20 million 
in a five-year period. 

The extensions market is vast; we 
estimate it to be c.£6 billion per annum. 
Extensions are often complex projects, 
typically involving builders and architects, 
with extended build times and disruption 
for the homeowner. We believe there is a 
gap in this market to provide an alternative 
solution for consumers, utilising the 
technology and skills from our existing 
fabricator and installer base, alongside 
our own technical expertise and customer 
journey management.

With our extensions range, we are 
using modern methods of construction 
(e.g. structural insulated panels) that piece 
together in an innovative kit form, thereby 
creating a cost-effective, energy-efficient 
building solution for homeowners who 
are looking to convert and extend their 
properties, with installation times of weeks 
not months. Based on a very encouraging 
launch for these products in 2023, 
we estimate annual sales could reach 
around £10 million within a five-year period. 

Similar to windows and doors, we believe 
sales of garden rooms and extensions 
will generate operating profit margins in 
line with our target, after taking account 
of additional branch overheads, central 
processing team costs and marketing-
related spend required to support 
these initiatives.

Our Garden Room Range Proposition

Kyube

Kyube Korner

Kyube Deluxe

Horizontal Coastline

Horizontal Coastline

Side Pergola/
Decking Option

Vertical Cladding

Vertical Cladding

High End Model

Our Extensions Range Proposition

Conservatory 
Conversion

New Build  
Warm Rooms

Single Storey Extensions

Roof lantern range
Our lantern range is key to the success 
of our extended living spaces proposition. 
For example, a large proportion of the 
extensions market utilises flat roofs with 
lanterns. There is also an opportunity 
to support the top-end garden room 
models we intend to launch in 2024. 
We introduced our Luma flat roof lantern 
successfully in 2023 and have plans to 
launch a new aluminium lantern in 2024. 
This new roof incorporates innovative 
design features that make it easier and 
quicker to install. 

Select installer scheme
Our Select installer scheme drives 
customer demand for our product 
range through a national network of 
skilled installers who become advocates 
for Eurocell. Because our business is 
substantially trade focused, Select is our 
route to pull through consumer demand 
and is therefore also integral to the success 
of our entry into new markets such as 
garden rooms and extensions, as well as 
our plans to sell more windows and doors 
through the Branch Network. 

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New website – digital growth
Following the launch of our new website 
in 2023, we now have a stable future-
proofed platform to build a competitive 
advantage in the online space. The 
website incorporates an integrated 
product information management system 
and an e-commerce platform. It is our 
brand shop window and has the potential 
to drive strong incremental growth at 
good margins.

The product information management 
system provides the capability to ensure 
we present our products, their features and 
benefits as comprehensively as possible. 

The e-commerce platform drives an 
improved customer experience, including 
an intuitive account registration process and 
a mobile platform, as well as automated and 
personalised product recommendations.

To exploit the benefits of the new website, 
we have an ambitious digital strategy, to 
grow e-commerce sales, drive homeowner 
leads to buy big ticket items such as 
garden rooms, extensions, conservatories, 
windows and doors, and attract new trade 
accounts to our branches. This includes 
strengthening our web search strategy 
and extending key word targeting to 
drive more relevant traffic to our website. 
We will increase our pay-per-click (PPC) 
investment and leverage AI automation to 
increase contact and prospect targeting 
with product recommendations.

Our intent is to build homeowner brand 
awareness and become known for our 
extended living spaces range, where 
we currently pay more for leads as we 
compete for in-market customers. We plan 
to position Eurocell as the place to come 
for these products, such that customers 
consider us more during their research 
phase and come to us directly when they 
are ready to buy.

Profiles – protect and maintain 
existing business
Following a period of strong growth and 
market share gains, we believe we are 
now the leading supplier of rigid PVC 
profiles to the UK market. 

The demand created by our specification 
and marketing teams has supported 
growth for our existing fabricator 
customers. We have also created a 
compelling case for trade fabricators to 
switch to Eurocell, including a strong 
product range, continued product 
development and increasing opportunities 
to supply our branches. Expanding our 
share of the new build market has also 
been a key driver of historic growth, 
driven by sales of cavity closers, where 
we are the clear market leader. We 
have strong relationships with large and 
medium-sized housebuilders, maintained 
by our specification and technical teams. 
Finally, our significant investment since 
2018 in new manufacturing, recycling 
and warehousing capacity to drive 
improving and reliable service has proved 
attractive to existing and prospective 
fabricator accounts.

With markets currently weak, we believe 
targeting further significant share gains 
could lead to price erosion, which would 
have a detrimental effect on our business. 

Our strategy for Profiles is, therefore, 
to protect our existing business and 
maintain our value-added service 
propositions that support our customers. 
We will continue to facilitate relationships 
between our direct partners (e.g. fabricators) 
and indirect partners (e.g. glass, hardware, 
machinery, software providers), and leverage 
our leading position with housebuilders 
and commercial developers, thus ensuring 
we maintain specifications to support a 
robust pipeline of work for our fabricator 
customers. We are recognised across the 
industry as the leading technical systems 
house, and we will continue to leverage 
this advantage.

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OUR STRATEGY CONTINUED

Sector-led approach
We have a sector-led approach, with initiatives focused primarily on the trade and new build sectors, which together represent 
c.90% of Profiles sales (c.55% for trade and c.35% for new build). We also operate in the commercial sector, which represents 
10% of Profiles sales. 

Our overall strategic objectives by sector are summarised as follows:

P r oduct

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Our 
ambition

“To become the number 1 sustainable choice for fabricators across the UK”

Profiles 
sales

Trade/Retail
55% of Sales

New Build
35% of Sales

Sector-led 
approach

“Be recognised as the  
number 1 choice for  
the Trade/Retail fabricator”

“Maintain our number 1  
position in the New Build market”

Commercial
10% of Sales

“Establish ourselves as a  
credible solution for the  
Commercial market”

2024  
Priorities

Protect

Maintain

Grow

Technical expertise

In each sector, we look at strategy through three filters: customer, product and brand.

Trade sector
Our customer, product and brand priorities for the trade sector are as follows:

Customer priorities
•  Developing strategic fabricator 
partners to support windows 
through branches initiative

•  Investing added value services  

for customers

•  Ensuring small fabricators that 

cease manufacturing use Eurocell 
trade fabricators for supply.

Product priorities
•  Leading a customer-centric 
approach to new product 
development that considers 
homeowner aesthetics and security

•  Increasing the volume of recycled 
material used in our products.

Brand priorities
•  Building a reputation within the 
industry that creates loyal trade 
partner advocates

•  Reliability of operation underpins 

our approach.

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New build sector
Building regulations for windows are becoming increasingly complex and our technical teams are working with our larger new build 
customers, enabling them to conform to the new standards, including development of new product applications to meet changing 
requirements. In addition, with a focus on sustainability, we believe our use of recycled material will become increasingly attractive  
to housebuilders. Our customer, product and brand priorities for the new build sector are as follows:

Customer priorities
•  Leveraging our proposition within 
the regional new build market
•  Connecting all aspects of the 
industry around legislative and 
regulatory changes

•  Identifying future new build 

fabricator partners.

Product priorities
•  Providing a fit-for-purpose solution 

for Future Homes

•  Proactively engaging with our 
customer base for product 
development, including sustainable 
product solutions

•  Providing a world-class technical 

support service.

Brand priorities
•  Repositioning ourselves as the 
leading brand for both national  
and regional housebuilders

•  Leading the sustainability agenda
•  Being the knowledge-based 

experts for regulation, legislation 
and compliance.

With the consultation paper on the Future Homes and Building Standard now published, we are proactively working with 
housebuilders to develop solutions, which include our Modus triple glazed window.

c.90%

of Profiles sales represented  
by the trade/retail and  
new build sectors

c.10%

of Profiles sales represented  
by the commercial sector

Other commercial initiatives
Aluminium
The number of aluminium fabricators 
increased by more than 10% between 
2014 and 2023, whereas the number of 
PVC fabricators fell by more than 20% 
over the same period (Source: AMA 
Research), indicating a growing trend 
towards aluminium fabrication for  
windows and doors. 

Our StudioGlide residential door product is 
currently our only aluminium offering, with 
annual sales of c.£1.0m per annum. Whilst 
the use of aluminium within our existing 
fabricator base is limited, we believe there 
is an opportunity to grow our footprint in 
the aluminium market.

In the short term, we intend to fulfil demand 
through partnerships with existing Eurocell 
fabricators to offer a limited aluminium 
window and door range. In the longer term, 
we have the option to expand our range 
by partnering with an aluminium systems 
house to offer a full suite of products.

New product development
Our most recent product innovations 
have been covered earlier in this Strategic 
Report, including garden rooms, 
extensions and roof lanterns.

Looking ahead we will continue to seek 
opportunities to improve and augment 
our product portfolio. 

We are committed to maintaining market 
leadership by offering the very latest 
in product improvement, both through 
development of existing products and the 
introduction of new ones. We work closely 
with our customers and technical advisers 
on development to maintain our product 
pipeline. 

We believe opportunities will be provided 
by the continually evolving building 
standards and regulations, which are 
becoming more complex, and some 
of which, such as the Future Homes 
Standard, remain subject to clarification. 
These changes play well to Eurocell’s 
technical expertise and we are working 
with the housebuilders and our customers 
to design fit-for-purpose solutions.

We are also focused on process innovation 
within our manufacturing facilities. Areas 
such as automated packaging and 
digital inkjet printing in place of foiling 
for profiles have the potential to reduce 
cost significantly.

Other initiatives
Other commercial initiatives which form 
part of our five-year plan include building on 
recent success to increase market share in 
new build for our composite doors business 
and bringing in-house the manufacture 
of certain injection moulding products 
we currently purchase from third parties. 

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Eurocell plc  Annual Report and Accounts 2023

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OUR STRATEGY CONTINUED

2

Business

e f f e ct iveness

Our second strategic pillar reflects our ambition to make 
Eurocell a lean and efficient company. As previously 
reported, we are upgrading our business systems 
and streamlining processes, thereby making us easier 
to do business with. 

We are also embedding a continuous 
improvement philosophy, which is already 
highlighting significant opportunities, 
particularly in our manufacturing and 
recycling operations. 

System replacement
Our systems should be an enabler to 
our strategic ambition, and improve 
the supplier, customer and employee 
experience.

Following a full review in 2022, we 
concluded that the age profile of our 
principal operating system had become 
a limiting factor in the development of our 
business. This conclusion recognised that 
our current SAP system was implemented 
in 2004, when the Group was primarily 
a manufacturer of PVC profiles, with 
no recycling operation and only a small 
Branch Network. 

In 2023, we started a project to upgrade 
or replace SAP. The key components of 
our proposed new architecture are:

•  A front-end trading system to support 

the branch network 

•  A back-end ERP System to support 
all other functions of the business, 
including manufacturing, recycling, 
warehousing, distribution and finance.

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As described in the following paragraphs, 
we expect the new systems will drive 
major improvements in our customers’ 
experience and significantly increase 
the efficiency of our operations. In total, 
we anticipate implementation to be a  
two-to-three-year process, and we 
estimate the total costs of the project  
will be in the region of £8-10 million.

As well as delivering the core activities 
described above (i.e. manufacturing, 
recycling etc.), we intend to select a 
solution which will support the integration 
of various other functions which operate 
on standalone systems today, including 
customer relationship management, 
quality, plant maintenance and 
asset management.

For ERP, our objectives for 2024 are 
to select a system and commence the 
implementation process later in H2, 
with go-live around mid-2026.

Project risk management
We recognise that projects of this scale 
typically carry significant risk. With that in 
mind, we have established a Board-led, 
cross-functional steering group to provide 
oversight of the process and an escalation 
point to address issues and concerns. 

Our IT Director is highly experienced, with 
several system implementations delivered, 
including a multi-year, multi-company 
rollout across another building materials 
plc. We expect to implement an out-of-
the-box solution to remove complexity 
from the project. 

We have enjoyed early and extensive 
engagement with business functional 
areas through requirements workshops, 
demos and vendor briefings, and will 
continue to benefit from third party expert 
support and guidance throughout all 
aspects of the project. Finally, in building 
our implementation team, we plan to  
utilise specialist third party resource. 

As a result, we are confident that we will 
have the people and processes in place 
throughout the project to ensure that risk 
is appropriately managed. 

Trading system
Following a comprehensive process, 
which concluded towards the end of 2023, 
we selected Intact IQ to provide a new 
customer-centric trading solution for the 
branch network. This system will provide:

•  Customer quotation management, 
including pipeline visibility, version 
control and order conversion

•  Simplification of transactions and 
processes for branch colleagues, 
including exception visibility, electronic 
point-of-sale functionality, cash drawer 
controls and handheld apps for stock 
and picking transactions

•  Delivery management and transport 

planning, including customer notification

•  Customer loyalty programmes and 

rebate options

•  Instant information to aid decision 
making, including performance  
metrics and mobile availability  
for field sales personnel.

We are now planning the implementation 
of the trading system, which will take place 
during 2024, and we expect to go live in 
the first half of 2025.

ERP system
Our objective with a new ERP platform 
is to streamline operations and improve 
efficiency, through the automation and 
integration of business processes and 
reduction in manual data entry. We expect 
our new system to come with built-in data 
analytics and reporting tools to support 
analysis of historical data, prediction of 
trends, and the ability to make data-driven 
decisions for continuous improvement.

Continuous improvement
As noted above, we are embedding 
a continuous improvement philosophy, 
particularly within our manufacturing, 
recycling and warehousing operations, 
where we delivered significant cost savings 
through operational efficiencies in 2023. 

In our 2022/23 restructuring programmes, 
we identified savings from the 
consolidation of our extrusion activities 
from three sites onto two, and we 
believe there are further opportunities 
to reduce cost. 

We are also now successfully using 
artificial intelligence to optimise our 
inventory levels, which has supported 
a reduction of c.£19 million over the last 
18 months (this includes the benefit of 
lower input costs). We see scope to further 
deploy this technology in other areas of 
the business and support our ongoing 
work on inventory reduction, through 
tighter control of safety stocks and closer 
matching of the manufacturing plan 
to anticipated sales. 

Looking forward, our most important 
continuous improvement activities 
will be focused on:

•  Process innovation in manufacturing 

and recycling

•  Material efficiency and yield 

improvements

•  Scrap reduction and lower cost 

of poor quality

•  Rapid tooling change-over 
•  Lost time analysis, including reducing 
unplanned stoppages, performance 
losses and labour shortages.

In addition, building on the successful 
execution of our customer growth 
initiatives, such as selling more doors and 
windows, we will utilise spare operating 
capacity that we have in our rigid extrusion 
manufacturing operations and composite 
door business, thereby making the 
business more efficient. 

Finally, we are reviewing our organisational 
design across the whole business, 
to ensure that we have the right structures 
to deliver our strategic initiatives in the 
most efficient way possible. This may lead 
to further cost savings in due course.

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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OUR STRATEGY CONTINUED

3

People

f irst

The objective of our 
strategic pillar is to make 
Eurocell a great place to 
work, through a relentless 
focus on health and safety, 
an enhanced employee 
value proposition, 
improved levels of 
engagement and effective 
talent management. 

Full details for each of our strategy and these areas 
of focus are set out the People First section of the 
Sustainability Report which follows on pages 38 to 41. 

“Our ambition is to have talented, engaged and motivated colleagues 
who work passionately to achieve clear business and personal goals”
Eurocell will be a great place to work, where our culture make colleagues feel...

“I feel part of the Eurocell team 
and I’m passionate about 
my role within this team”

“I know what’s going on... 
I feel connected to the wider 
business – I’m a valued as 
a team member”

“I know how to contribute to the 
success of my business”

“I know how I can progress 
within Eurocell, I’m clear about 
my development”

HEALTH AND SAFETY

ENGAGEMENT

EMPLOYEE VALUE 
PROPOSITION

GROWING TALENT

OUR 
AMBITION

OUR 
STRATEGY

KEY 
PRIORITIES

Develop health and safety 
leadership skills

Develop health and 
safety education

Internal communications 
framework

Colleague forum

Community and 
charity engagement

Wellbeing framework

Recognition scheme

Induction and onboarding 
programme

Talent management and 
succession planning

Talent development

Maximising use of 
apprenticeships

SUCCESS 
MEASURES

IFR/LTIR/Severity Rate/ 
RIDDOR Rate

Attrition and Retention %

% of Internal Promotions

Apprenticeships 
Participation/Use of Levy

Culture Survey Feedback

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Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

ESG4

l eade rs h ip

We want to earn a 
reputation for being 
a truly responsible 
company. Eurocell 
is already a leader 
in PVC recycling, 
which is preventing 
millions of windows 
being sent to landfill. 
But that’s just one 
aspect of ESG and, 
looking ahead, 
we aim to excel 
in all areas. 

We are now working with CEN-ESG, 
a specialist ESG consultancy, to support 
the development of our ESG strategy and 
improve our ESG data and disclosures. 

Full details of our strategy and the 
results of our work so far with CEN-ESG 
are set out in the Sustainability Report 
which follows on pages 32 to 49 and 
in our Task Force on Climate-related 
Financial Disclosures (TCFD) Report 
on pages 50 to 61.

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Eurocell plc  Annual Report and Accounts 2023

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SOCIAL VALUES AND ESG 
COMMITTEE REPORT

Dear Shareholder, 
I am pleased to report to you on the 
main activities of the Committee 
and how it has performed its duties 
during 2023.

Committee composition

Kate Allum Iraj Amiri

Will Truman

Angela 
Rushforth1

Darren 
Waters

Michael 
Scott

Colin Hales Cat 

Jon Lawrence

Hambleton-
Gray2

1  Appointed 1 February 2024.

2  Appointed 2 January 2024.

This is a new Committee, formed at the 
end of 2022. Its purpose is to provide 
formal and transparent oversight of 
the Group’s Environmental, Social and 
Governance (‘ESG’) programme and 
value-led agenda. This includes, but is not 
limited to, sustainability, employee welfare 
and responsible business practices,  
as well as the Company’s contribution  
to the societies in which it operates.

Role and responsibilities:
The principal duties of the Committee 
are to:

•  Drive the social value and responsible 
business agenda on behalf of the 
Company 

•  Ensure that the Company conducts its 
business in a commercially responsible 
way to achieve maximum positive 
impact on the people, communities  
and the environment in which it works 

•  Monitor progress against key 

performance indicators and external 
ESG index results

•  Benefit the customers, staff and 

shareholders of the Eurocell Group.

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Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

As a result, the Committee has the 
following objectives to:

•  Emphasise the importance of 

environmental measures, sustainability 
goals and performance, at all levels 
of the business

•  Provide best practice on the structure, 
policies and regulations that impact 
the business

•  Increase the understanding and 

awareness of corporate governance and 
social aspects that impact the business 
and industry

•  Monitor and develop all aspects of 

employee welfare throughout the business 

•  Implement and promote common 

and workable standards of corporate 
governance for the business

•  Provide advice on ESG matters to 

management and the Board

•  Review and approve/recommend the 
Group’s ESG initiatives, objectives, 
strategies and targets 

•  Advise on the reporting and disclosures 
on ESG matters in compliance with laws 
and regulations.

Social Values and  
ESG Committee members
The Committee includes Non-executive 
Directors, Executive Directors and 
members of the senior management team. 
During 2023, the Committee comprised: 

Chair: 
Alison Littley

Committee members:
Non-executive Directors:
Kate Allum 
Iraj Amiri 
Will Truman (from 15 May 2023)

Executive Directors:
Darren Waters
Michael Scott

Senior management team:
Colin Hales (Chief Operating Officer)
Jon Lawrence (Head of Safety,  
Health and Environment)
Bruce Stephen (HR Director, 
to 31 December 2023) 

Subsequently, Cat Hambleton-Gray  
(People Director) joined the Committee 
on 2 January 2024 and Angela Rushforth 
(Non-executive Director) joined on  
1 February 2024.

All members of the Committee served 
throughout the year, unless otherwise stated.

Only members of the Committee have the 
right to attend Committee meetings, but 
the other members of the Board and, when 
appropriate, other members of the senior 
management team, are also invited to 
attend Committee meetings. 

Summary of activities during 
the year
A significant amount of work has been 
done on ESG, which was brought together 
in a first formal meeting of the Committee 
in October, with attendance shown 
on page 82.

Initially, the Committee focused on 
collating, assessing and prioritising the 
various ESG-related workstreams and 
initiatives, which were already progressing 
within the business, in order to develop a 
baseline understanding of the status quo. 

Thereafter, our first major goal was 
to establish a clear ambition for ESG  
in the Group, which we agreed is to:

•  Be the leader in sustainability in the 

fenestration sector

•  Create a great place to work
•  Operate with the highest standards 

of governance.

The Committee recognises the challenges 
of developing and delivering an effective 
and transparent ESG strategy for a 
business of our size, consistent with 
our ambition and strategic intent. 
Consequently, an ESG Leadership pillar 
forms an integral part of the new strategy, 
recently approved by the Board. 

As a result, the Committee recommended 
to management the benefits of third-party 
expertise to provide specialist advice 
and support in this area. Therefore, after 
benchmarking with four other providers, 
the Committee approved a two-year 
agreement with CEN-ESG, specialists in 
corporate sustainability and ESG-related 
areas, with the scope of services including:

•  Determination of the material 

sustainability topics to the business, 
definition of ESG objectives and the 
development of a sustainability strategy, 
along with the embedding of ESG 
governance and internal controls 

•  Development of a full baseline carbon 
footprint for the business (Scope 1, 2 
and 3), identifying key decarbonisation 
levers and setting net zero targets 

•  Management of external ESG 

reporting, including the Sustainability 
section of the Annual Report, focusing 
on data collection and updated 
TCFD disclosures

•  Ad hoc ESG support, when required.

Full details of our work to date with 
CEN-ESG and the development of our 
ESG strategy and related matters are set 
out in the Sustainability Report on pages 
32 to 49 and the Task Force on Climate-
related Financial Disclosures Report 
on pages 50 to 61.

Finally, I would like to thank my fellow 
Committee members who served during 
the year for their valuable contribution 
and support.

Alison Littley
Chair of the Social Values 
and ESG Committee

19 March 2024

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Non-financial and Sustainability Information Statement
The Group has complied with the requirements of sections 414CA and 414CB of the Companies Act 2006 by including certain 
non-financial information within the Strategic Report. 

The following table summarises where you can find further information on each of the key areas of disclosure required by section 
414CA and 414CB of the Companies Act. The Companies (Strategic Report) (Climate-related Financial Disclosure) Regulations 
2022 amend these sections of the Companies Act 2006, placing requirements on the Group to incorporate climate disclosures in 
the annual report. We believe these have been addressed within this year’s climate-related disclosures on pages 50 to 61 and as 
such we have referenced the location of these within our statement on TCFD on page 51.

Relevant Group Policies and Guidance

Relevant Principal Risks Relevant Information from our annual report

Environmental 
matters

•  Safety, Health and Environment Policy
•  Sustainable Procurement Policy
•  Corporate Social Responsibility Policy.

•  Sustainability and 
climate change.

Employees

•  Employee Handbook
•  Managing Performance Policy
•  Equality, Diversity & Inclusion Policy.

•  Health and safety.

•  Environmental Leadership:  

pages 42 to 45

•  Sustainable Products:  

pages 46 to 47.

•  Health and Safety:  
pages 36 to 37

•  People First:  

pages 38 to 41.

Social matters •  Corporate Social Responsibility Policy

•  Privacy policy
•  Anti-Bullying, Harassment & Victimisation Policy
•  Whistleblowing Policy
•  Safety, Health and Environment Policy
•  Recruitment Policy
•  Various Information Security Policies
•  Sustainable Procurement Policy.

Human rights •  Anti-Slavery and Human Trafficking Policy

•  Whistleblowing Policy
•  Modern Slavery Statement.

Anti-bribery  
and corruption

•  Anti-bribery policy.

•  Cyber security
•  Managing change.

•  Ethics and Compliance:  

pages 48 to 49.

•  Ethics and Compliance:  

pages 48 to 49.

•  Ethics and Compliance:  

pages 48 to 49.

Eurocell plc  Annual Report and Accounts 2023

31

 
 
 
SUSTAINABILITY 
REPORT

ESG

leadership

The leader in sustainability in the fenestration sector

Why sustainability matters
Eurocell is committed to operating a 
sustainable business and earning a 
reputation for being a truly responsible 
company. We also aim to lead the 
fenestration sector in sustainability. 
We are focused on reducing our carbon 
footprint, valuing and supporting the 
wellbeing of our people, and improving  
the environment in which we operate. 

Our Group’s purpose is to create 
sustainable building solutions for the trade 
of today, the homes of tomorrow and 
the environment of the future. Circular 
economy principles lie at the heart of our 
strategy, as we recycle old PVC window 
profiles into new products. In addition, we 
aim to reduce our environmental impact 
via energy saving initiatives and waste 
management schemes. We also generate 
savings for our customers through 
products that limit heat loss and lower 
energy bills. We endeavour to provide 
an excellent, safe workplace for our 
colleagues and ensure they feel supported 
and valued. We are also committed to 
playing an active role in our communities 
and being a good neighbour. 

In developing our sustainability strategy, 
we have recognised that our customers, 
staff, other stakeholders and the 
communities in which we work, are placing 
increasing importance on environmental, 
social and governance (ESG) issues. 

In 2024, we will improve our data 
collection to help us set challenging 
targets for the business as we develop 
a pathway to Net Zero. We will focus 
specifically on developing our climate 
transition plan and on carbon emission 
reduction targets. We will also aim to make 
a positive impact and difference to our 
customers, employees and communities.

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Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

•  Maximise recycled content 
in manufactured products

•   Ethically source raw materials  

and products

•   Progressively reduce carbon 

footprint on a path to Net Zero  
by 2045

•   Be a responsible neighbour, 

wherever we operate

•   Minimise waste and usage 

of plastic packaging.

A great place to work

•   Driven by our purpose, we will  
live and breathe our values  
without compromise

•   Employee safety and welfare is 

always front of mind 

•   A diverse business, where people 
can be their true authentic selves

•   Excel at developing people, 

by nurturing talent and always 
seeking to promote from within
•   Fair in the way that we reward 

and manage our people.

With the highest standards of governance

•   Integrity is the cornerstone 

of our business

•   Fully transparent in the way that 

we operate and report
•   Receptive and responsive 
to challenge and scrutiny 
by key stakeholders

•   Constantly evaluating and mitigating 

risks to protect the business 

•   Always with one eye on the future, 

so that we comply with new 
legislation and deploy best practice. 

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Looking forward, our priorities are to: 

•   Embed our ESG strategy across the 

organisation, monitor our ESG KPIs and 
develop our ESG targets as we progress
•  File our Net Zero targets with SBTi and 
develop our Net Zero transition plan 
aligned to the Transition Plan Taskforce 
(TPT) draft standards. We will also 
continue to deliver on the underpinning 
initiatives that drive carbon reduction 
across our business

•  Focus on sustainability as part of our 

new product development programmes, 
looking to increase the development of 
low carbon products to meet consumer 
demands

•  Deliver the programme of initiatives we 
are undertaking across our business 
to support staff and their communities 

•  Roll out a new wellbeing strategy for 

all employees.

Materiality assessment
Our process

Step 1

Working with an external consultant, 
we considered issues of internal 
importance as well as incorporating 
external issues shaping our current 
strategy…

Step 2

We held a workshop with our 
Senior Leadership Team to prioritise 
these issues based on their relative 
importance to the businesses…

In 2023 we engaged with key stakeholders, 
including investors, our lenders, customers, 
suppliers and employees and completed 
our first double materiality assessment. This 
identifies the most significant sustainability 
issues to our stakeholders which have 
strategic relevance to the Company. 

Materiality results 
Our analysis identified 17 of the most 
material topics to our stakeholders. Whilst 
all the topics are important, we have 
prioritised them by the impact they have 
on the business and the level of influence 
they have on our stakeholders. The most 
material issues for Eurocell are in the top 
right of the materiality matrix chart overleaf. 
We concluded the five most important 
issues were: 

•  Health and safety: ensuring workforce 

wellness and safety

•  Labour and human rights: ensuring fair 
working practices for our employees 
including human rights

•  Climate change and emissions: 

minimising our carbon emissions and 
our contribution to climate change
•  Waste management: waste generated 

by our operations needs to be dealt with 
responsibly, including hazardous waste
•  Product quality: selling products that are 

safe to use and of high quality.

All of these areas are under active 
management and monitoring. We will use 
the results of the materiality assessment 
to further refine our ESG strategy in 
2024 and help develop KPIs and targets 
where appropriate.

Step 3

We surveyed a wide range of 
internal and external stakeholders 
to incorporate their views…

Step 4

We created a double materiality 
matrix to help identify and prioritise 
issues that matter most to us and 
our stakeholders…

Achievements since our last 
Annual Report include: 

•  Developing our ESG Strategy and 
KPIs. We have consulted with our 
stakeholders to better understand our 
ESG risks and opportunities, through 
an externally conducted materiality 
assessment. The results of this 
assessment are enabling us to work 
towards setting new, ambitious KPIs  
and targets to monitor our progress  
and to focus our sustainability strategy

•  Measuring our Scope 1, 2 and 3 

emissions. In addition to our Scope 
1 and 2 emissions, we have now 
developed our end-to-end carbon 
footprint methodology, which includes 
for the first time a full Scope 3 analysis 
for 2022 and 2023

•  Setting a Net Zero target. We have 
set a target of achieving Net Zero by 
2045. We will sign a commitment letter  
to join the Science Based Targets 
initiative (SBTi) indicating that we will 
work to set a science-based emission 
reduction target aligned with the SBTi’s 
target-setting criteria in 2024
•  Increasing the percentage of 

recycled PVC in our products. In 
2023 we achieved 32% and have now 
set an ambitious new target to increase 
this to 40% by 2030. This is a significant 
opportunity as we work towards our 
Net Zero target

•  Continuing to invest in carbon 

reduction initiatives to minimise 
our environmental impact. We have 
continued to reduce our Scope 1 and 
2 emissions. Mobile plant at our main 
distribution centre has now transitioned 
from gas to 100% electric. In addition, 
the vast majority of our electricity usage 
is now on renewable contracts

•  Embedding our ESG strategy across 
Eurocell. The work of our Social Values 
and ESG Committee has commenced. 
The Committee will meet a minimum of 
three times per annum, helping to drive 
the social value and responsible business 
agenda on behalf of the Company
•   Recruiting a new People Director, 
who is developing our People First 
Strategy. The key priorities of this 
work are focused on health and safety, 
enhancing our employee value proposition, 
improved levels of engagement and 
effective talent development

•  Improving our reporting of the 
recommendations of the Task 
Force on Climate-related Financial 
Disclosures (TCFD). This work  
builds on our disclosures from 2022  
and expands on our risks and 
opportunities identified.

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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SUSTAINABILITY REPORT CONTINUED

Materiality matrix 

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5

4

3

2

1

0

Ethical conduct  
& integrity

Product 
quality

Cyber & data 
security

Health  
& safety

Labour  
& human  
rights

Climate change  
& emissions

Waste 
management

Energy 
management

Pollution

Water use

Diversity  
& inclusion

Effective use  
of raw materials

Innovative 
and efficient 
products

Talent & 
workforce 
development

Supply Chain 
Management

Biodiversity

Communities  
& partnerships

1

2

3
Eurocell ranking

4

5

Key: 

 Environmental 

 Social 

 Governance  Financial materiality: Size of bubble

Our social objectives are broad and cover 
areas such as health and safety, diversity 
and education.

Most of these targets were set in 2021. 
As noted across, we have committed to a 
Net Zero target for 2045 and during 2024 
will be developing a pathway, aligned to 
the SBTi framework for our operational 
emissions, to support us in achieving 
that aim. 

The pathway will provide ambitious near-
term targets, including updated objectives 
for some of the environmental KPIs in the 
table opposite in line with our overall Net 
Zero goal. We will submit our targets to the 
SBTi for verification in 2024 and publish 
a Transition Plan once our targets have 
been approved. Our social targets will also 
be updated as part of our ESG leadership 
strategy work.

Sustainable business goals
We have a suite of ESG KPIs and targets 
which we continue to measure and track 
our progress against. We have also 
assessed which of the 17 United Nations 
Sustainable Development Goals (SDGs) 
these KPIs link with. 

Central to our environmental targets, 
which cover both the circular economy 
and emissions and energy management, 
is reducing the carbon footprint of the 
business and our products. Our unique 
recycling operation and focus on increasing 
our use of recycled PVC compound in the 
manufacture of co-extruded rigid profiles 
has been, and will continue to be, at the 
heart of carbon reduction for Eurocell. 

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Eurocell plc  Annual Report and Accounts 2023

 
KPIs and targets

KPI

2023

2022

Target

Link to  
UN SDGs

Environmental – Circular economy and waste management

Waste to landfill

% landfill

9%

12% No more than 5% waste to landfill 
by 2025 and 1% by 2030

Waste recycled

% recycled

76%

82% Increase of 2% per annum in waste 

recycled (to 88% by 2025), then 
increase of 1% per annum thereafter 
(to 93% by 2030) vs 2020 baseline

Recycled material 
used in production

% used

32%

29% 40% by 2030

CO2 saved by 
recycling operation

Recycled material 
yield

Tonnes saved

47kt

47kt Year-on-year increase

% generated

63%

59% 72% by 2030

Environmental – Emissions, energy management and pollution

Scope 1, 2 and  
3 emissions  
(Market based)

Absolute Scope 1, 
2 and 3 emissions 
(Market based)

Renewable electricity % renewable electricity 

used

188,199 tCO2e

210,704 tCO2e Net zero by 2045

94% total 
electricity

72% total  
electricity

More than 90% by 2025

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Health & Safety

Lost-time injury rate

5.7 per  
1m hours 

10.0 per  
1m hours

4.9 per 1m hours by 2025

Employee 
engagement  
and recruitment

Labour turnover

27%

32% Year-on-year reduction

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Employee satisfaction Annual survey response 

73% and 75% 69% and 77% Year-on-year increase

rate and overall 
satisfaction level

Diversity

Female employees

16.3%

15.3% Year-on-year increase

Remuneration

National Living Wage 
(NLW)

All employees 
at or above 
NLW

All employees  
at or above 
NLW

All employees above NLW by 2023

Education

Apprenticeships/ 
Kickstarters

61

69 20% increase on 2020 base 

of 32 by 2025

Note: KPI performance data for 2022 and 2023 included in the table above is based on management estimates.

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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SUSTAINABILITY REPORT CONTINUED

Health and

safety

Recognition Schemes
Individual and collective recognition 
for good practices, behaviour and 
milestone achievements

SHE Platform
Develop central database 
and software programme to 
manage SHE

Behavioural Based 
Safety Programme
In-house training

ISO Standards
Work towards certification 
for all sites

Visual SHE
Standard signage and floor markings 
and install SHE focus areas

Safety 
First

Health and safety was identified as 
Eurocell’s most material issue by our 
stakeholders and the health, safety and 
wellbeing of our employees is our number 
one priority. We have a groupwide Safety, 
Health and Environmental (SHE) Policy, 
which is available on our website and 
which is reviewed and updated regularly. 
We firmly believe that effective health 
and safety management is critical to the 
delivery of good business performance. 
We work constantly with our employees 
to identify improvement opportunities and 
eliminate unsafe acts.

SHE strategy
In 2023 our SHE strategy included the 
rollout of 13 initiatives, with the most 
significant highlighted in Safety First as 
follows. We will continue this work in 
2024, with several additional initiatives 
centred around changing behaviours. 
We believe that our SHE strategy helped 
drive a significant improvement in safety 
performance in 2023.

An example of one of these initiatives 
from 2023 is the implementation of our 
Cardinal Rules. Each rule revolves around 
a different topic which, if not complied 
with, could place our people at risk of 
serious injury, such as fire safety. Our 
workforce are trained on our expectations 
through a series of Toolbox Talks, and 
their understanding is checked through 
a multiple choice test. Those who do not 
meet the minimum threshold are required 
to retake the session. Following successful 
deployment of the Cardinal Rules in 2023, 
our focus for 2024 is on their enforcement 
and refresher training.

Safety first
Our Chief Executive, Darren Waters, 
has overall responsibility for health and 
safety. Oversight is provided through 
our Chief Operating Officer, who is 
informed on performance and initiatives 
by our Head of SHE and supported by 
senior management from different areas 
of the business. 

36
36

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

IOSHH Training
Complete for operations and management 
levels within branch network

Leading KPIs
Audit scores, RA/SOPs, 
Reviewed SHE training hours

Cardinal Rules
Enforcement of 
cardinal rules

Safety Campaigns
Two per year, based on 
accident cause and injury type

Annual Safety Day (SHE pledge)
Safety stand-downs on return  
to work after breaks

Following improvements made in 2023, 
we believe we now have a culture of 
continual improvement in safety standards. 

We are committed to ensuring that all of 
our employees and contractors are aware 
of hazards in the workplace, the risks they 
present, and have the necessary tools to 
manage them. Throughout the year, we 
rolled out a number of initiatives, including 
the following:

•  IOSH and NEBOSH training – over 
300 employees attended the IOSH 
Working Safety and IOSH Managing 
Safely courses, which were delivered in 
partnership with our insurance brokers 
and insurer. This greatly improved safety 
awareness and knowledge and ensured 
that employees understood their roles 
and responsibilities

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•  Volunteer Safety Reps within Operations 

and SHE Champions for the offices 
were appointed and trained to function 
as a conduit between employees and 
the management team to drive continual 
improvement in safety standards

•  Revised health surveillance programmes 
were introduced throughout Operations 
and the Branch Network to ensure 
employees’ ongoing fitness to undertake 
their work safely and in good health
•  Our Cardinal Rules (critical to life safety) 
were trained out, displayed throughout 
the sites and their compliance monitored
•  Standard operating procedures and risk 
assessments were reviewed to ensure 
their adequacy and relevant Cardinal 
Rules incorporated within them

•  Regular observation walks and visible-
felt leadership tours took place to 
engage with employees and monitor 
safety compliance and standards.

We are confident that our 2024 Safety 
Strategy will continue to deliver improved 
safety performance and will again focus  
on changing behaviours and improving  
our safety culture.

We have a dedicated capital expenditure 
plan to support improvements in 
our safety performance. In 2024 this 
includes the introduction of an electronic 
near-miss reporting system to improve 
our understanding of where incidents 
are happening.

Certification to ISO 45001 was maintained 
for our four main manufacturing sites in 
Alfreton and Liverpool (representing 50% 
of our operational facilities), with only minor 
non-conformances and opportunities 
for improvement identified. ISO 45001 
gap analysis was conducted at three of 
our other operational facilities, which all 
achieved compliance scores ranging from 
83% to 85%. 

We aim to achieve certification to 
the standard across all eight Eurocell 
operational facilities by the end of 2025.

There were several visits by the Health 
and Safety Executive during the year 
to our recycling facilities, resulting in two 
Improvement Notices regarding dust 
and machine guarding. The latter was 
addressed immediately, and significant 
investment has since been made 
to improve dust control and management 
to the satisfaction of the HSE.

Safety targets
As an overall ambition, we are targeting 
the elimination of RIDDOR (Reporting 
of Injuries, Diseases and Dangerous 
Occurrences Regulations 2013) injuries 
by the end of 2027. To assist with tracking 
our progress we have set interim targets, 
and for 2024 we are aiming to achieve a 
15% improvement in our injury frequency 
rate (IFR), lost time injury frequency rate 
(LTIFR), severity rate and RIDDOR rate 
compared to 2023.

Safety performance
During 2023, supported by the rollout of 
our SHE strategy, we delivered a significant 
improvement in safety performance, 
reducing our LTIFR by 43% compared 
to 2022 and our RIDDOR rate by 52%.

The IFR increased during 2023 by 21%. 
However, this was as a direct result of 
increased employee awareness of the 
need to report even the most minor 
injuries, reflecting the investment we 
made in training our colleagues to IOSH 
and NEBOSH standards. We have further 
improved the reporting of near misses and 
unsafe acts and conditions and monitor 
their reporting and closure very closely. 
In 2024 we will also focus on leading 
performance indicators.

2023

2022

2021

2020

2019

Lost time injuries

Lost time injury frequency rate (LTIFR)1

RIDDOR

Near misses

Number of employee fatalities

Number of contractor fatalities

Number of cases of silicosis

Number of staff trained on health and 
safety standards

27

5.7

11

146

–

–

–

322

Number of health and safety training hours

3,456

1  Injuries per 1 million hours worked.

48

10.0

23

102

–

–

–

–

–

36

7.6

28

29

–

–

–

–

–

24

7.4

19

n/a

–

–

–

–

–

36

8.9

17

n/a

–

–

–

–

–

Case study

IOSH training 

During the year, we were pleased 
to partner with our insurance 
broker, Gallaghers, to deliver IOSH 
Managing Safely training to 127 
managers, and Working Safely 
training to 195 operatives. 

Gallagher partnered with 
Eurocell to deliver IOSH 
Working Safely and Managing 
Safety courses to over 300 
employees. This training 
significantly improved their 
safety knowledge, including 
awareness of the risks faced 
at work, how to identify 
hazards and how to take 
the correct action to avoid 
potential injuries and make the 
working environment safer.’’ 

Subsequently, we have seen 
a reduction in workplace 
injury insurance claims. 
Eurocell’s insurers were 
pleased to see the raised 
safety profile, increased 
awareness and reduced 
claims, and were happy to 
contribute towards the cost 
of this training.”

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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SUSTAINABILITY REPORT CONTINUED

People

first

Our strategy and business model are 
underpinned by the commitment and 
efforts of all our employees. It is our 
ambition to have talented, engaged 
and motivated colleagues who work 
passionately to achieve clear business and 
personal goals. The objective of our People 
First strategic pillar is to ensure Eurocell is 
a great place to work, through a focus on 
health and safety (covered in the previous 
section), improved levels of engagement, 
an enhanced employee value proposition, 
and effective talent development. 

Engagement
We recognise the impact we have on our 
employees, communities and beyond, and 
are committed to ensuring that we engage 
appropriately with all our key stakeholders. 

Employee engagement
Engaging all our employees and 
galvanising their efforts in line with our 
purpose and values will set us on a 
successful path to achieving all our 
business objectives. We engage with 
employees through a variety of methods, to 
ensure all have the opportunity to be heard. 

Board engagement
We continue to run colleague focus 
groups, led by our designated Non-
executive Director Alison Littley, to 
ensure employees’ views are heard and 
understood by the Board. These sessions 
have received a very positive response.

Pulse survey
In 2023 we conducted our third annual 
Pulse survey to provide employees with 
the opportunity to tell us how they feel 
and take a temperature test on overall 
employee satisfaction. Key questions 
remained unchanged from the 2022 
survey, to provide a good basis for 
comparison, although items specifically 
relating to health and safety were added, 
reflecting our increasing focus in this area.

KPI

2023

2022

Change

Response 
rate

Employee 
satisfaction

73%

69% 4ppts

75%

77% -2ppts

We are encouraged by the increased 
response rate, but we recognise there  
is further room for improvement. 

Although there has been a decline in the 
overall employee satisfaction rate, the 
feedback we received has been used to 
develop our People First strategy and 
build actions plans. Satisfaction relating 
to health and safety was strong, whereas 
topics relating to job security, mental 
health and wellbeing received weaker 
scores by comparison. Our response 
and plans are described further in the 
paragraphs which follow. 

We intend to perform a more in-depth 
culture survey once our new purpose, 
values and strategy are embedded 
in the business. 

“Our ambition is to have talented, engaged and motivated colleagues 
who work passionately to achieve clear business and personal goals”
Eurocell will be a great place to work, where our culture make colleagues feel...

“I feel part of the Eurocell team 
and I’m passionate about 
my role within this team”

“I know what’s going on... I feel 
connected to the wider business – 
I’m a valued as a team member”

“I know how to contribute to  
the success of my business”

“I know how I can progress 
within Eurocell, I’m clear 
about my development”

HEALTH AND SAFETY

ENGAGEMENT

EMPLOYEE VALUE 
PROPOSITION

GROWING TALENT

OUR 
AMBITION

OUR 
STRATEGY

KEY 
PRIORITIES

Develop health and safety 
leadership skills

Develop health and 
safety education

Internal communications 
framework

Colleague forum

Community and 
charity engagement

Wellbeing framework

Recognition scheme

Induction and onboarding 
programme

Talent management and 
succession planning

Talent development

Maximising use of 
apprenticeships

SUCCESS 
MEASURES

IFR/LTIR/Severity Rate/ 
RIDDOR Rate

Attrition and Retention %

% of Internal Promotions

Apprenticeships 
Participation/Use of Levy

Culture Survey Feedback

38
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Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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Internal communications framework
EPiC (Eurocell People in Communication) 
is our internal communications platform, 
which engages and informs colleagues 
on topics such as business performance, 
new initiatives and people successes. It 
takes the form of monthly e-newsletters, 
which include a CEO vlog, and a triannual 
printed magazine. 

We recently completed the appointment 
of an Internal Communications 
Manager (a new position). As a result, 
in 2024 we expect to make further 
progress with our plans to develop an 
internal communications framework, 
improve our cascading of important 
company information and measure 
colleague engagement.

Colleague engagement forum 
In 2024, we intend to launch an 
employee engagement forum, to drive 
colleague engagement through two-way 
communication channels. The forum will 
provide a platform for representatives 
from across the Group to meet quarterly 
with senior leaders, receive company 
updates and share questions, feedback 
and ideas from the wider workforce. We 
expect that the forum will develop trust 
with management teams and facilitate 
the creation of action plans for issues 
and improvements. 

Community partnerships
We are increasingly aware of the benefits 
of connecting with local communities 
within the areas we work, for example, 
from a networking, social impact and  
good neighbour perspective. 

In 2023, our charitable efforts focused 
on Maggies, which provides emotional 
support and care for cancer patients and 
their families. They are a fantastic charity, 
with centres in 24 locations across the UK. 

We raised £22,500 for Maggies in 2023, 
through several events including car boot 
sales, bungee jumps, bike rides and family 
hikes. We also hosted a supplier and 
customer golf event, and a ‘GO Orange’ 
day across our business in October. 
We intend on keeping the positive 
momentum into 2024, and reflecting our 
own 50-year anniversary, have a target 
to raise £50,000. 

Employee value proposition
Our employee value proposition captures 
the various topics which together aim to 
ensure our employees feel valued and 
supported as members of the Eurocell 
team. Importantly, this includes reward and 
recognition and our wellbeing framework. 

Fair working practices
We are committed to providing a fair 
working environment for all our employees, 
including a fair salary, terms and conditions 
of employment and statutory benefits. 
Our policy is to comply, at the very 
least, with minimum wage legislation 
for all employees and we seek to be as 
competitive as possible with all our roles.

Employee turnover
We are pleased to report that our labour 
turnover decreased from 32% in 2022 to 
27% in 2023, although it remains above 
our 2020 baseline of 21%. We believe that 
the biggest drivers of turnover have been 
complex systems and processes, facilities 
that require improvement, the need for 
more training and competitive pay. We 
are addressing these concerns, including 
a significant investment now in progress 
to upgrade and simplify our systems, 
ongoing improvements in site welfare 
facilities and increased training budgets. 
We have also benchmarked our pay and 
reward in key areas of the business and 
made changes accordingly. As a result, we 
expect to make further progress in 2024. 

Reward and recognition 
Each year we ensure that all employees 
are paid at or above the National Living 
Wage (NLW), and can confirm that we 
remained in line with this ambition again  
in 2023.

Following a detailed review of the levels 
of pay and reward in our branch-based, 
manufacturing and warehousing teams, 
new and improved pay structures were 
launched in 2022, which have supported a 
reduction in labour turnover and improved 
retention since implementation. 

Our total reward strategy ensures that 
all employees are eligible for a range of 
benefits and incentives that include a 
defined-contribution pension scheme, life 
insurance, Save As You Earn (‘Sharesave’) 
schemes, and access to a range of 
savings and special offers through our 
Eurxtras platform.

Eurxtras is a savings portal, which also 
provides employees with information on 
health and wellbeing, and a platform for 
managers and employees to recognise  
the good work of their colleagues.

On recognition, we are introducing a 
quarterly reward scheme, based on 
nominations from colleagues, to highlight 
fantastic efforts from our people which 
contribute to the values and strategy of  
the business, with their stories shared  
in company-wide communications. 

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

39
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SUSTAINABILITY REPORT CONTINUED

We have recently reviewed and updated 
our Equality, Diversity & Inclusion Policy 
and our Anti-Bullying, Harassment 
& Victimisation Policy, as we aim to 
continually improve our processes.

We are committed to providing a working 
environment that embraces opportunities 
for everyone. We treat all employees 
and job applicants equally, without bias 
or discrimination. Our recruitment policy 
ensures that full and fair consideration is 
given to all applicants based purely on 
their aptitude and that all appointments 
are made based on merit and measured 
against specific objective criteria, including 
the skills and experience needed for 
the position. We seek to ensure that 
discriminatory practices are removed  
from all of our employment decisions,  
and from working conditions.

We are committed to non-discriminatory 
practices against candidates and 
employees alike on the basis of any 
characteristic, including gender, race 
or ethnic origin, age, religion, sexual 
orientation, pregnancy or maternity,  
gender identity, disability, marriage or  
civil partnership, social background, 
nationality, and political opinion.

Wellbeing framework
We provide tools to help our colleagues 
reduce stress and we are committed to 
supporting their wellbeing. All employees 
can access support and advice through 
our Employee Assistance Programme, 
promoted through EpiC and other 
employee communications. 

In 2023, we improved our occupational 
health provision with targeted health 
surveillance and launched our Health 
Shield cash plan for all employees, which 
supports colleagues with everyday health 
concerns, providing easy and accessible 
help in areas such as GP appointments. 
It also provides access to mental health 
and wellbeing support. 

However, we have more to do in this area 
and are currently working on a plan to 
offer in 2024 a wellbeing platform that 
can provide individual assessments and 
action plans. 

Diversity and inclusion
The overriding policy in any new 
appointments we make continues to 
be one of selecting candidates with an 
appropriate mix of skills, capabilities 
and market knowledge, to ensure the 
continued success of the business. 
However, we recognise fully the benefits of 
encouraging diversity and inclusivity across 
the business and believe that progress in 
these areas will contribute strongly to our 
continued success. 

We continue to promote flexible solutions 
tailored to, and supportive of, individual 
needs. Our internal processes support 
all employees who may require help and 
support, including employees who are 
disabled or become disabled during their 
employment, to fulfil their day-to-day work 
activities through our occupational health 
provision. We provide tailored support for 
specific groups and individuals throughout 
our business, including the provision  
of free English and maths tuition for  
non-English speakers.

Whilst we operate in an industry in 
which, historically, women have been 
underrepresented, we are very committed 
to increasing the participation of women 
throughout the Group. Our historic target 
has been to deliver year-on-year increases 
in the proportion of female employees in 
the Group. This was achieved in 2023, 
with female employees increasing to 16% 
(2022: 15%). See below for development 
of future targets for diversity in 2024. 

All Board and senior management 
appointments are made on merit, in line 
with the approach adopted throughout the 
Group’s workforce. However, the Board 
also recognises and embraces the benefits 
of diversity and, in particular, the value 
that different perspectives and experience 
bring to the quality of debate and decision 
making. The Board is committed to 
consider diversity, including gender, 
as a key element in senior appointments 
and at Board level. 

Gender diversity statistics

2023 gender analysis

Directors

Executive Committee

Other senior management

Senior management

Other employees

Total

2022 gender analysis

Directors

Executive Committee

Other senior management

Senior management

Other employees

Total

Male  
No.

6

3

37

46

1,712

1,758

Male  
No.

6

5

27

38

1,868

1,906

%

75%

75%

69%

70%

84%

84%

%

75%

83%

69%

72%

85%

85%

Female  

No.

2

1

17

20

323

343

Female  

No.

2

1

12

15

329

344

%

25%

25%

31%

30%

16%

16%

%

25%

17%

31%

28%

15%

15%

Total  
No.

8

4

54

66

2,035

2,101

Total  
No.

8

6

39

53

2,197

2,250

Note: both years exclude Security Hardware which was sold on 2 December 2022.  

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Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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Leadership development
We have widened the participation in 
our third-party facilitated Leadership 
Development Programme, following its 
success in the Branch Network over the 
last two years. 

Other development programmes
Grow programme for first-line 
leaders/team leaders 
We introduced the Grow Programme 
for team leaders in 2022, with a total 
of 31 colleagues now enrolled, from 
manufacturing, secondary operations 
and warehousing. It is a 12-24 month 
programme built around the Chartered 
Management Institute (CMI) and Institute of 
Apprenticeships Level 3 Standard, leading 
to a recognised management qualification. 

Aspire2b supply chain warehouse 
operative programme
The Aspire2b programme also 
commenced towards the end of 2022 and 
provides structured training in a variety of 
warehouse activities, as well as a refresher 
on English and maths and results in a 
Level 2 qualification. 

Apprenticeships
We continue to make use of the 
apprenticeship levy through developing  
our in-house capabilities in disciplines such  
as accounting, engineering and supply 
chain operations.

The relatively small size of the Board 
and the pre-existing Directors’ service 
contracts have inevitably limited the pace 
of change. Nevertheless, as set out in 
the Nomination Committee Report on 
page 89, over the last 18 months we 
have made significant progress towards 
compliance with the Financial Conduct 
Authority’s board diversity targets and 
now expect to be substantially compliant 
following our 2024 AGM. 

In addition, following changes in 2024, 
female membership of the Executive 
Committee has now increased to 33%.

More generally, following implementation 
of our new HR information system in 2023 
(see below), we intend to report ethnicity 
data. However, we acknowledge that our 
people have no legal obligation to provide 
this information and therefore our reporting 
will be limited to those employees who do.

Looking forward, as part of our People 
First strategic pillar, we are reviewing 
our opportunities with a view to setting 
appropriately challenging diversity and 
inclusion targets for the future and will 
report our conclusions in 2024. 

Growing talent
New HR information system
The core modules of our new HR 
information system (People XD) went live 
in 2023, with further modules to follow in 
2024. The new system is fully integrated 
and covers payroll, people administration, 
learning management, onboarding, talent 
management, recruitment and time and 
attendance. It also provides a platform 
to set objectives and complete regular 
performance reviews.

Looking forward, once embedded, 
the system will allow us to better track 
and report our people-related metrics, 
including training data, and therefore 
support the key activities that will drive  
our People First strategic pillar. 

Resourcing and recruitment
We are now sourcing talent using the new 
HR information system, which provides 
a digital platform to help attract, select, 
and recruit the best people for our vacant 
roles, delivering reduced time-to-hire and 
recruitment cost savings. 

Induction and retention 
Our People XD system also provides 
a platform to give new starters a more 
effective and engaging onboarding 
experience. We implemented several 
initiatives in 2023 to help new colleagues 
feel connected to Eurocell as they begin 
their career with us. These include 
enhanced welcome packs, eLearning 
compliance and mandatory training 
pathways, a Eurocell Handbook, all 
supported by follow-up calls from our 
onboarding and training teams. We have 
also continued to embed our Network 
Essentials guide and Branch Network 
SharePoint site to help new colleagues 
understand how we work within our 
branches and trade with our customers. 

Employee development
Our Managing Performance policy outlines 
our intent for all employees to have 
development objectives which are regularly 
discussed and formally assessed in mid-
year and end-of-year reviews. We are 
developing a simple, holistic one-to-one 
Performance, Personal Development and 
Talent Review (PDTR) process, supported 
by our new HR information system. 

We are committed to providing training 
to help with the development of our 
colleagues. Through the PDTR process, 
training, learning and development will be 
prioritised and succession planning will be 
routinely considered. 

More recently, we have focused on 
developing our colleagues’ managerial 
skills. Our Manager’s Toolkit is available 
to all managers across the business and 
provides a one-stop shop of information 
to help them complete everyday people 
management activities. During 2023, 
99 of our managers took part in training 
workshops covering the following themes:

•  Managing investigations 
•  Coaching for one-to-ones
•  Managing absence 
•  Managing underperformance 
•  Coaching through observation  

and feedback 

•  Time management 
•  Effective meetings 
•  Effective presentations.

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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SUSTAINABILITY REPORT CONTINUED

Environmental

leadership

Managing environmental 
performance
We are committed to conducting our 
business in a safe and responsible manner, 
including protecting and minimising 
the impact of our operations on the 
environment. 

We recognise that our operations result 
in emissions and waste and, as such, 
we have a designated Safety, Health & 
Environment (SHE) policy, which covers 
all sites, outlining key environmental 
measures as follows: 

•  Prevent pollution and protect the 

environment by minimising waste and 
emissions and finding ways to reuse, 
reclaim and recycle materials and use 
sustainably sourced materials where 
possible

•  Investigate environmental incidents 
to extract key learnings and prevent 
recurrence 

•  Ensure senior management regularly 

reviews performance against 
agreed targets

•  Promote environmental awareness 
amongst all of our employees and 
provide the necessary training and 
information to safeguard our employees 
and minimise the impact of our activities 
on the environment 

•  Commit to control, recover, and reuse 

PVC waste where possible

•  Conduct our operations in compliance 

with all relevant environmental legislation 
linked to our business

•  Maintain emergency procedures in  

areas where significant health, safety  
or environmental hazards may exist 
•  Assess our environmental objectives, 
policies and procedures regularly to 
ensure that we are meeting the required 
standards and continually improving. 

The environmental management systems 
implemented at our two main extrusion 
plants, secondary operations (foiling) 
facility, door manufacturing facility and 
northern recycling plant are all accredited 
to ISO 14001:2015, which represents 63% 
of our operations sites. All accreditations 
were successfully maintained in 2023. No 
environmental fines or penalties have been 
recorded in 2023 or 2022. 

Energy and greenhouse  
gas emissions 
Central to our sustainability strategy 
is reducing the carbon footprint of our 
business and the impact our operations 
have on climate change. This includes 
reducing energy consumption and 
greenhouse gas emissions across all  
of our operations and minimising waste. 

We have made good progress in recent 
years. The natural replacement cycle of 
our extrusion fleet leads to the substitution 
of old machines with newer lines that are 
more efficient and use less energy. Other 
examples of more recent initiatives include 
projects which have reduced idle, standby 
and shutdown times and improved 
temperature optimisation on our extrusion 
lines and chillers. 

In addition, incandescent and fluorescent 
lighting has been swapped to LEDs at 
most of our operational sites and new, 
more efficient, air conditioning units have 
been installed across most of our estate, 
driving significant energy savings. 

Energy consumption and emissions data
In addition to our Scope 1 and 2 emissions, we have now developed our end-to-end carbon footprint methodology, which includes 
for the first time a full Scope 3 analysis for 2022 and 2023 as set out in the table.

Scope

Scope 1

Scope 2 (Location based )

Scope 2 (Market based)

Scope 1 and 2 (Location based)

Scope 1 and 2 (Market based)

Scope 3 

Purchased Goods and Services

Capital Goods

Fuel and Energy related activities

Upstream Transportation

Waste

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Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

2023
ktCO2e

9.6

11.0

1.3

20.6

10.9

177.3

152.5

2.2

3.2

8.2

0.3

2022
ktCO2e

10.3

10.5

5.6

20.8

15.9

194.9

163.9

3.6

4.9

10.5

0.4

Movement

ktCO2e

(0.7)

0.5

(4.3)

(0.2)

(5.0)

(17.6)

(11.4)

(1.4)

(1.7)

(2.3)

(0.1)

%

(7)%

5%

(77)%

(1)%

(31)%

(9)%

(7)%

(37)%

(34)%

(21)%

(6)%

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Scope

Business Travel

Employee Commuting

Upstream Leased Assets

Downstream Transportation

Processing of Sold Products

Use of Sold Products

End of Life Treatment

Downstream Leased Assets

Franchises

Investments

Total Scope 1, 2 and 3 (Location based)

Total Scope 1, 2 and 3 (Market based)

Intensity ratio (tCO2e per £m of revenue) – Location based
Intensity ratio (tCO2e per £m of revenue) – Market based

Energy 

Total non-renewable fuels consumption

Total renewable fuels consumption

Total renewable electricity consumption 

Total non-renewable electricity consumption 

Total renewable energy consumption 

Total non-renewable energy consumption 

Total energy consumption 

2023
ktCO2e

2022
ktCO2e

0.8

1.8

–

5.4

2.9

197.9

188.2

543

516

FY23
MWh

0.9

1.9

–

5.8

3.0

215.7

210.8

566

553

FY22
MWh

38,418

40,877

–

49,756

3,430

49,756

41,848

91,604

–

39,230

15,228

39,230

56,105

95,335

Movement

ktCO2e

(0.1)

(0.1)

Not Applicable

(–)

(0.4)

%

(8)%

(7)%

(67)%

(7)%

 Not Applicable 

(0.1)

(5)%

 Not Applicable 

 Not Applicable 

 Not Applicable 

(17.8)

(22.6)

(23)

(37)

Movement

MWh

(2,459)

–

10,526

(11,798)

10,526

(14,257)

(3,731)

(8)%

(11)%

(4)%

(7)%

%

(6)%

0%

27%

(77)%

27%

(25)%

(4)%

Notes to table:

•  We operate only within the United Kingdom and so values are for UK operations only

•  2022 has been re-stated to reflect the change in the reporting period.

Notes to calculations:

•  Emissions and energy data presented for 2022 and 2023 is based on management estimates

•  To calculate our emissions and energy usage data, we have followed the 2019 UK Government environmental reporting guidance. We have used the GHG Protocol 
Corporate Accounting and Reporting Standard (revised edition). The Greenhouse Gas Protocol standard covers the accounting and reporting of seven greenhouse 
gases covered by the Kyoto Protocol. We are reporting our Scope 3 emissions for the first time this year, with guidance from the GHG Protocol Corporate Value Chain 
(Scope 3) Accounting and Reporting Standard and the GHG Protocol Technical Guidance for Calculating Scope 3 Emissions, as required

•  We have reported on all of the material emission sources from within the operational boundaries of the Group, as required under the Companies Act 2006 

(Strategic Report and Directors’ Reports) Regulations 2013 and under the UK’s Streamlined Energy and Carbon Reporting (‘SECR’) requirements

•  The Group has defined its organisational boundary using an operational control approach. Our reporting of Scope 1 and 2 emissions and energy data covers 100% 

of our global operations. Furthermore, our reporting of Scope 3 emissions covers 100% of our upstream and downstream value chain

•  The emission factors from the UK Government’s GHG Conversion Factors for Company Reporting 2023 (the Department for Environment, Food and Rural Affairs 
(‘DEFRA’) factors) have been used for all Scope 1 and 2 categories and the majority of Scope 3 categories. For spend-based calculations, the UK Environmentally-
Extended Input-Output (EEIO) model factors were used. For weight-based calculations, EcoInvent and Idemat factors were used

•  In line with the Greenhouse Gas Protocol, we continue to review our reporting in light of any changes in business structure, calculation methodology and the accuracy 

or availability of data. As a result, we have restated 2022 emissions data to reflect a change in the reporting period from 1 October to 30 September to 1 January 
to 31 December to align to Eurocell’s financial reporting period. 

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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SUSTAINABILITY REPORT CONTINUED

Energy consumption and 
emissions performance
Our Scope 1 emissions reduced by 7% 
in 2023 to 9.6 ktCO2e, primarily reflecting 
lower levels of sales and production, 
and therefore distribution and transport 
activity in the business in 2023 compared 
to 2022. However, despite lower 
electricity consumption, location-based 
Scope 2 emissions increased by 5% to 
11.0 ktCO2e, driven by an increase in 
the year-on-year emissions factor for 
UK electricity. Together therefore, Scope 1 
and 2 emissions of 20.6 ktCO2e were 
down 1% compared to 2022.

Market-based Scope 1 and 2 emissions 
of 10.9 ktCO2e were down 31% compared 
to 2022, which reflects an increase in our 
purchases of renewable electricity from 
72% in 2022 to 94% in 2023.

We have calculated our Scope 3 
emissions for 2023 to be 177.3 ktCO2e, 
compared to 194.9 ktCO2e in 2022, a 
decrease of 9%. This mainly reflects lower 
emissions from purchased goods and 
services, down 11.4 ktCO2e, or 7%. 

More than 80% of our Scope 3 emissions 
are from purchased goods and services, 
including virgin PVC resin. This reduction 
is also driven by lower levels of production 
in our primary extrusion operations in 2023 
compared to 2022.

Reflecting these factors, total location-
based emissions (Scope 1, 2 and 3) of 
197.9 ktCO2e were down 8% compared 
to 2022, with the corresponding emissions 
intensity ratio of 543 tCO2e per £1m sales 
down 4%. Market-based emissions of 
188.2 ktCO2e were down 11% compared 
to 2022, with the corresponding emissions 
intensity ratio of 516 tCO2e per £1m 
sales down 7%.

Total energy consumption in 2023 of 
91,604 MWh was down 4% compared 
to 2022, with renewable consumption 
up 27% and non-renewable down 25%. 
On a net basis, this primarily reflects lower 
production volumes in 2023 compared 
to 2022.

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Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

Energy consumption and 
emissions targets
As set out in the TCFD Report on pages 
50 to 61, we have committed to a Net Zero 
target for 2045 and during 2024 will be 
developing a pathway, aligned to the SBTi 
framework for our operational emissions, 
to support us in achieving that aim. The 
pathway will provide ambitious near-term 
targets, including updated objectives for 
energy use and emissions in line with our 
overall Net Zero goal. We will submit our 
targets to the SBTi for verification in 2024 
and publish a Transition Plan once our 
targets have been approved. 

Key components of our transition plan  
will be moving away from fossil fuel usage  
and sourcing/generating renewable 
energy. In the near term, our key initiatives 
designed to reduce emissions include:

•  Increase our purchases of renewable 

electricity (94% in 2023)

•  Complete the project to install solar 

panels at our main extrusion plant, which 
will produce an estimated 0.8 MWh of 
renewable energy per annum

•  Continue to upgrade our material 

handling fleet to electric alternatives

•  Explore the option of switching company 
vehicles to electric and continue to instal 
charging points at our branches and 
operational facilities

•  Investigate non-diesel options for our light 
commercial fleet and engage with our 
third-party logistics provider to examine 
ways to reduce the environmental impact 
of our distribution operation

•  Training operational staff in methods 
to improve operational efficiency and 
reduce emissions

•  Ongoing replacement of PVC extruder 
fleet with modern, more efficient plant 
and equipment. 

In addition, we are working with suppliers 
to better understand and improve 
Scope 3 emissions. Critical to our Net 
Zero transition plan will be finding viable 
alternatives to allow a reduction in the 
use of virgin PVC resin. This will most 
likely come from increasing the use of 
recycled PVC in our primary manufacturing 
operations, plus finding another viable low 
carbon alternative e.g. bio-attributable 
PVC resin.

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Total waste (kt)

To landfill

Recycled

Diverted from landfill

Total

2023

2.3

19.3 

3.7

25.3

2022

2.9

20.0

1.4

24.3

During 2023, we continued our work towards 
a zero to landfill aspiration. In 2023 76% of 
our waste was recycled (2022: 82%), the 
fall in waste recycled reflects a change in 
process from our main third-party supplier 
part way through the year, which we will 
review in 2024. We have a target to increase 
waste recycled by 2% per annum by 2025 vs 
our 2020 baseline (resulting in 88% by 2025), 
and 1% per annum thereafter (resulting in 
93% by 2030). We have also committed 
to a maximum of 5% of waste to landfill 
by 2025 and 1% by 2030.

To support delivery of these targets, 
we have a new waste management 
plan for 2024, focused on improving 
the processing of by-products from our 
recycling process (metal, rubber, wood). 
At third-party sites, which act as collection 
and delivery hubs for old windows which 
have been replaced, we are implementing 
processes that allow for cleaner waste 
streams. We will also continue to develop 
partnerships with waste services providers, 
to optimise end-to-end material recovery. 

Packaging accounts for c.5% of the waste 
we generate. We aim to reduce this by using 
thinner materials and packaging with more 
recycled content both for our own products 
and in the delivery of raw material to our sites. 

Hazardous materials 
We do not use significant amounts of 
hazardous materials. In our extrusion 
business, we do not use phthalates, cadmium 
or lead-based stabilisers. In our recycling 
operation we monitor the cadmium and lead 
contamination levels within feedstock, to 
ensure compliance with governing legislation. 

Very small quantities of other hazardous 
materials are currently used as additives 
within our product mix, but these 
are rendered non-bioavailable when 
encapsulated by the polymer structure. 
In addition, we have a specific requirement 
within our new product introduction process 
to reduce any use of hazardous materials. 
For example, we are investigating replacing 
the solvent-based glue used in our foiling 
process with a water-based alternative.

Water consumption
Our main use of water is in the cooling 
process for extrusion, but it is also used  
to wash scrap PVC and remove impurities 
in our recycling operations and for 
employee welfare. 

We have a closed loop water recycling 
system in extrusion, where the water 
is filtered, purified, and neutralised to 
maintain its quality. Water supply bills are 
scrutinised for abnormalities that would 
indicate a leak, following which the water 
provider would be contacted for repair. 

The system significantly reduces the 
environmental impact of our processes, 
by conserving local water resources and 
reducing the amount of contaminated  
or unfiltered water entering back into the 
local environment. Minimising consumption 
and therefore reducing disposal costs also 
has a financial benefit to our business.

We use only potable water, supplied directly 
by the water provider, which is suitable for 
drinking. We do not abstract any ground or 
surface water. None of our sites are located 
in high flood-risk areas and all sites are 
provided with adequate welfare facilities, 
in accordance with governing legislation.

Our Chief Operating Officer has overall 
responsibility and oversight of the SHE 
policy, which encompasses water-related 
matters. The management team of each 
operational site has direct responsibility  
for ensuring our SHE policy is followed. 

Water usage was identified as a key issue 
for our stakeholders in our ESG materiality 
assessment. Over the last few years, we 
have strengthened our material recovery, 
including improved water circularity. We 
will continue the work to improve our water 
usage data collection and thereafter to 
define targets to increase water efficiency 
in our operations. This is dependent 
on investment and process changes to 
improve our existing closed-water loop 
cooling systems. 

Waste management
Our business and operations result in 
waste and we are committed to controlling, 
recovering and reusing waste wherever 
possible. Our Executive Committee has 
overall responsibility and oversight for waste 
management. We promote the efficient 
use of resources and materials that are 
used in our facilities to help reduce waste. 
We have a sustainable procurement policy 
and we actively seek to source sustainable 
products from suppliers that are made 
from recycled material where possible. 

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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SUSTAINABILITY REPORT CONTINUED

Sustainable

product s

Innovative low carbon products
We are committed to minimising the 
environmental impact of our products 
throughout their lifecycle. Our use of 
recycled PVC provides low embodied 
carbon products for customers and 
prevents PVC waste from going to landfill. 
We also focus on developing thermally 
efficient products that help our customers 
minimise heat loss. 

Recycling operation 
We are proud to be the leading UK-based 
recycler of PVC windows. Our extensive 
recycling capacity sits at the heart of our 
operations, our sustainability strategy, and 
will be critical to our Net Zero ambitions. 

Our recycling operations convert 
customer factory offcuts (post-industrial 
waste) and old windows that have been 
replaced (post-consumer waste) to brand 
new extruded products. Our advanced 
co-extrusion process delivers recycled 
material to the profile core, with external 
surfaces protected using virgin PVC 
compound, providing a high-quality, 
resilient finish. The key benefits of our 
recycling operation are set out below.

Commercial 
We can leverage the sustainability aspects 
of our recycling operation with our 
customer base, consumers, and other 
stakeholders. Many of our customers, 
including large developers and house 
builders, are increasingly looking for 
sustainable, low carbon products that can 
support their own net zero ambitions. For 
example, most of the large house builders 
aiming to achieve ‘zero carbon homes’ 
classify products within the houses they 
sell as ‘sustainable’ if they help customers 
save energy whilst running their homes 
and/or because they are made with 
lower carbon processes or raw materials. 
This labelling could be a key competitive 
advantage for Eurocell. 

Economic 
Recycling also increases our profits, 
because the cost of recycled compound is 
typically lower through the cycle than the 
price of virgin material, and it reduces our 
exposure to volatile commodity prices. 

Carbon savings
An independent study by the University  
of Manchester found that displacing 
one tonne of virgin PVC with one tonne 
of recycled window PVC results in a 
reduction of approximately 1.7 tonnes 
of CO2 emissions. This calculation 
compares the full life cycle carbon 
emissions associated with the production 
of virgin PVC with emissions from the 
window recycling process. As a result, 
our recycling operation saves substantial 
amounts of carbon compared to the use 
of virgin PVC, and we therefore consider 
our products produced with recycled 
content to be low carbon. 

In 2023, our two sites recycled 38.7k 
tonnes (equivalent to more than three 
million window frames) of post-consumer 
waste, which would have otherwise 
been sent to landfill, and 8.1k tonnes of 
post-industrial waste. Together, the two 
sites used this waste to produce 27.7k 
tonnes of recycled material. As much of 
the remaining by-product is scrap metal, 
which is sold to metal recyclers, with very 
little sent to landfill. 

Of the recycled material produced,  
17.5k tonnes was used alongside virgin 
resin in the manufacture of many of  
our rigid PVC profiles. The remaining  
10.2k tonnes of recycled material 
produced is used either in products which 
are manufactured from 100% recycled 
material, including thermal inserts and 
cavity closer systems (which are almost 
exclusively derived from post-industrial 
waste), or sold to a range of trade 
extruders. Recycled PVC represented  
32% of total raw material consumption 
in 2023, up from 29% in 2022.

We therefore estimate that, in total, our 
recycling operation saved approximately 
47k tonnes of carbon in 2023 compared 
to the use of virgin PVC. 

We have now set ourselves a more 
ambitious target to reach 40% recycled 
content across our product range by 
2030. Achieving this target will be a critical 
component of our Net Zero transition plan, 
but also dependent on several factors, 
some of which may remain beyond our 
control. These include:

•  Supply of recycled feedstock – 
we estimate that we currently take 
approximately one-third of the total 
recycled PVC available in the UK 
market. In order to reach our recycled 
content target of 40%, we will need 
to increase significantly our feedstock 
supply at acceptable purchase prices. 
This will require that we maintain and 
develop strong relationships with 
existing and potential new suppliers. 
Improving the yield at our recycling 
plants will also help increase supply of 
material for use in our manufacturing 
operations

•  Legislative limitations – other than 
the current requirement for any rigid 
PVC profile that is externally exposed 
to have a virgin PVC exterior, recycled 
content of our products is not restricted 
by regulations. We will need to monitor 
any future changes in legislation and 
understand the potential impact on our 
targets (although we are not currently 
aware of any such planned changes) 

•  Operational capacity – increased 
recycled content requires further 
investment in co-extrusion capacity and 
tooling, although this is included in our 
ongoing investment plans

•  Technological limitations – it is not 
currently commercially viable to use 
large quantities of recycled PVC in foam 
profile products, which represented 
31% (by weight) of our extrusion output 
in 2023.

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Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

Thermally efficient products
Our window and door-related products 
are designed to deliver enhanced thermal 
efficiency via low thermal conductivity. 
This is measured through U-values, which 
determine how much heat is lost through 
the fabric of the building (surface heat loss 
through walls, ceilings, floors, windows 
and doors). The lower the U-value the 
more thermally efficient the product.

All of our mainstream PVC fenestration 
products currently have U-values which meet 
the expected Future Homes Standard level 
of 1.2 W/m2K. In many cases, our products 
perform even better than this, which can allow 
house builders more flexibility in their choice 
of material elsewhere in their builds. Our PVC 
profiles also deliver better U-values relative to 
alternatives such as wood and aluminium.

End of life
It is our aim to continue to recycle as much 
PVC as possible, moving where possible 
towards closed-loop recycling, whereby 
windows and other PVC profiles are 
continually recycled into new products.  
Our PVC profiles can be recycled up to  
ten times and have a life span of around 
100 years.

Responsible sourcing
Our main raw materials are sourced from 
manufacturers across the UK, Europe 
and the US, and traded goods are 
directly sourced in the UK from suppliers 
manufacturing around the world. We have 
a loyal supplier base, of which a significant 
majority have been suppliers to Eurocell 
for many years. We are committed to 
the continuous development of supplier 
relationships that support our ethical  
and sustainability expectations, and  
deliver a responsible value chain. 

To support this we have established 
supplier pre-appointment checks. All 
supply and tender agreements include  
the following statement: 

“The supplier advocates the principles 
of Corporate Social Responsibility 
and requires a serious approach to 
sustainability (including economic, social 
and environmental considerations) 
issues from its value chain and partners.” 

In addition, all our suppliers are required  
to confirm their commitment to: 

•  Protecting the environment as it relates to 
these activities at a global and local level, 
including aspects such as energy, water 
and resource use, and emissions of 
greenhouse gases and other pollutants

•  Respect for fundamental human rights, 

including safe working conditions, 
fair compensation at least in line with 
minimum wage, and fair working hours 

•  Enforce ethical and legal trading 
rules with regards to anti-bribery 
and corruption

•  A system of internal and external 

reporting which matches espoused 
values

•  A proactive approach to the innovation 
of sustainable practices and products 
•  Recognition that all businesses have a 
responsibility to be a good neighbour 
and accept their active role within the 
communities in which they operate
•  An ethical approach to managing and 
maintaining all purchasing activities. 

We subsequently review our suppliers 
periodically to assess ongoing compliance 
with these commitments. We also ensure 
that all relevant raw material suppliers 
are compliant with current regulatory and 
industrial standards and that they meet 
our quality and environmental standards. 
Failure to comply will result in the 
termination of the business relationship.

We are also committed to paying our 
suppliers on time in accordance with 
agreed terms of business.

Our Head of Procurement is tasked 
with overseeing and managing supplier 
relationships and a value chain that 
delivers shared value, in an ethical and 
sustainable manner.

Product quality and safety
Achieving the highest standards of 
product and service quality and safety  
is essential to our continuing success. 

Our quality aim is simple: to totally satisfy 
our customers. Our vision for quality is to 
create an operation in which we get things 
right first time, every time. 

In terms of product safety, we focus on 
providing products that comply with 
all relevant housing and building safety 
standards, with fire safety being the largest 
consideration. All our products are tested to 
ensure that they meet safety requirements, 
and information about safe use and 
disposal of our products is provided 
through warning labels, manuals and other 
documentation where appropriate.

We work continually to improve our 
performance and ensure compliance with 
ISO9001 and the other quality standards 
to which we are accredited. 

Case study

Modus windows 
and Luma 
rooflights

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Our Modus windows include 
a triple-seal option to achieve 
strong thermal, air tightness and 
noise reduction performance. Its 
unique 75mm six-chamber profile 
system delivers optimum energy 
efficiency performance and is 
capable of achieving a U-value as 
low as 0.8 W/m2K from a standard 
system using standard triple-
glazed units. 

Our new LUMA flat rooflight is 
available in both double and triple 
glazed options, offering excellent 
thermal efficiency and sound 
reduction. Double glazed units 
achieve a centre pane U-value of 
1.3 W/m2K and triple gazed units 
achieve 0.9 W/m2K.

We operate clearly defined systems and 
procedures and work closely with our 
customers to address concerns and 
resolve complaints. We also provide the 
necessary training and support to our 
colleagues so they are able to play their 
part in delivering high standards of product 
and service quality.

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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SUSTAINABILITY REPORT CONTINUED

Ethics and

compliance

Human rights
We do not consider human rights issues to 
be a material risk for the Group due to the 
existing regulatory frameworks in the UK, 
within which our operations are confined. 
We do, however, acknowledge there is 
greater risk in our supply chain, and are 
therefore committed to conducting due 
diligence across our supply chain, in line 
with the Modern Slavery Act as described 
above. In addition, employees and other 
relevant internal and external stakeholders 
can report any concerns relating to human 
rights across Eurocell’s direct operations 
or supply chain through our confidential 
Whistleblowing channel. No violations on 
human rights have been reported in 2023 
or in the previous two years. 

Information systems  
and technology (IS&T)
At Eurocell we respect the privacy of 
employees, customers, suppliers and all 
other parties with which we interact. We 
seek to minimise the amount of personal 
data we collect, and to ensure the robust 
and sufficiently segregated storage of any 
data that is held. 

Information security and cyber threats are 
increasing risks. In 2022 we experienced 
a cyber incident which caused disruption 
to our operations and compromised the 
security of some employee personal 
data. Cyber security continues to receive 
considerable management attention, 
as well as focus from the Audit and 
Risk Committee and the Board. This is 
also reflected in the results of our ESG 
materiality assessment, which placed 
cyber and data security amongst the  
most material issues facing the business. 

Modern slavery
We have zero-tolerance for any form of 
modern slavery or human trafficking, and 
are absolutely committed to preventing 
modern slavery and human trafficking in 
our business activities and supply chains. 
We support the aims of the UK’s Modern 
Slavery Act and publish our Anti-Slavery 
and Human Trafficking Statement, which 
is approved by the Board annually, on our 
website at investors.eurocell.co.uk .

As described above, we also conduct 
an ongoing reviews of our suppliers to 
identify any potential risks. In addition, 
our employee induction process includes 
mandatory training on our Modern Slavery 
and Human Trafficking policy. 

Whistleblowing
We are committed to the highest 
standards of openness, honesty, integrity 
and accountability. The Group has a 
Whistleblowing policy, and we take active 
steps to raise employees’ awareness of 
our whistleblowing platform.

This policy makes all employees aware that 
they should report any serious concerns 
or suspicions about any wrongdoing or 
malpractice on the part of any employee 
of the Group, without fear of criticism, 
discrimination or reprisal, as well as the 
procedure for raising such concerns. 
Examples include fraud, breakdown in 
internal controls, misleading customers, 
bribery, modern slavery, dishonesty, 
corruption and breaches of data protection 
or health and safety. All whistleblowers 
are protected under the Public Interest 
Disclosure Act. 

Our independent whistleblowing 
hotline, which supports confidential and 
anonymous reporting, is available to all 
employees, 24/7, 365 days a year. Each 
case is investigated confidentially by 
the business with appropriate response 
measures taken. Whistleblowing cases are 
reported to the Audit and Risk Committee 
and ultimately to the Board.

In 2023 there were no reports received 
through the whistleblowing process 
(2022:0, 2021:5), and therefore no 
significant trends were identified. 

Anti-bribery and corruption (ABC)
We are committed to acting fairly and 
with integrity, and take a zero tolerance 
approach to bribery, corruption or 
any other unethical or illegal business 
practices. Applying to all employees and 
suppliers, we explicitly prohibit any form 
of bribery or corruption, including:

•  Money laundering
•  Facilitation payments, which are typically 
unofficial payments made to secure or 
expedite a routine government action by 
a government official

•  Kickbacks
•  Political contributions 
•  Sponsorships.

In addition, we are committed to 
minimising any conflicts of interest, 
whereby an individual’s personal interests 
may compromise their judgement in the 
workplace, that may arise. 

We will take disciplinary and/or legal action 
as appropriate in all cases of actual or 
attempted fraud across all operations. We 
will not obstruct any formal investigations 
or legal proceedings relating to any 
incident of corruption at Eurocell. 

All staff complete training on our Anti-
Bribery Policy as part of their induction, 
and are subsequently required to complete 
refresher training each year. In 2023, there 
were no incidents of employees being 
disciplined or dismissed due to non-
compliance with our Anti-Bribery Policy 
(2022:0, 2021:0). 

The Audit and Risk Committee, ultimately 
reporting to the Board, is responsible for 
reviewing the policies and procedures in 
place to prevent bribery, and for ensuring 
compliance across the Group. The 
Committee is satisfied that the Group’s 
procedures with respect to these matters 
are adequate.

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We have held the Fair Tax Mark 
accreditation since 2019. Fair Tax Mark 
is an independent certification, which 
recognises organisations that demonstrate 
they are paying the right amount of 
corporation tax in the right place, at the 
right time. 

As we are entirely based in the UK, we 
do not reside in any countries considered 
partially compliant or non-compliant 
according to the OECD tax transparency 
report and/or blacklisted or grey listed by 
EU in February 2023. 

Since the incident in 2022, we have:

•  Rolled out an extensive programme 
of mandatory cyber security training 
to all colleagues in a series of monthly 
short videos and quizzes covering 
a range of security threats and ways 
to mitigate the risks

•  Strengthened our cyber risk detection 
tools, including vulnerability analysis 
penetration testing 

•  Strengthened our incident response 
measures through implementing 
managed detection and response 
(MDR), security instant event monitoring 
(SIEM), privileged access management 
(PAM) and firewall hardening

•  Reviewed the performance of our 

business continuity plans and made 
appropriate adjustments in response to 
the incident to identify gaps and areas 
for improvement. 

Tax transparency
We recognise the responsibility we have 
to our stakeholders and communities to 
set the highest standards of corporate 
conduct, and paying the right amount  
of tax in the right place is fundamental  
to this. Across our entire operations, 
we are committed to compliance with 
tax law and practice, and are committed 
to compliance with the spirit as well as  
the letter of the law. 

We commit to not use jurisdictions 
considered to be tax havens for the 
purpose of avoiding tax, nor will we 
seek to take advantage of the secrecy 
afforded to transactions recorded in these 
jurisdictions. We prohibit the avoidance 
of tax through transfer pricing, and do  
not exploit any such mechanisms. 

Our Tax Strategy is reviewed, discussed 
and approved by the Board annually. 
The Audit Committee periodically  
reviews the Group’s tax affairs and risks.

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Eurocell plc  Annual Report and Accounts 2023

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TCFD

Task Force on 
Climate-related 
Financial Disclosures 

We are committed to retaining our 
status as sustainability leader in 
the fenestration sector. Our unique 
recycling operation and focus on 
increasing the use of recycled PVC 
compound in the manufacture of 
co-extruded rigid profiles is at the 
heart of our climate strategy.

This year we have significantly enhanced our management of climate change through 
developing our ESG governance structures and expanding our ESG strategy. We 
have for the first time reported our full carbon footprint (including Scope 3 emissions 
using the GHG protocol) for 2022 and 2023. We have committed to a Net Zero target 
for 2045 and during 2024 will be developing a pathway, aligned to the Science Based 
Targets initiative (SBTi) framework for our operational emissions, to support us in 
achieving that aim. The pathway will provide ambitious near-term targets, including 
updated objectives for some of our ESG KPIs (e.g. greenhouse gas emissions and 
energy use) in line with our overall Net Zero goal. 

However, to reach Net Zero, we continue to be dependent on viable low carbon 
alternatives to virgin PVC.

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Eurocell plc  Annual Report and Accounts 2023

We will submit our targets to the SBTi for 
verification in 2024. We will also further 
enhance our KPIs, environmental data 
collection and reporting, enabling us to 
publish a Transition Plan once our targets 
have been approved. 

We recognise that climate change poses 
significant risks and opportunities to our 
business and stakeholders. Our TCFD 
report demonstrates we incorporate 
climate-related risks and opportunities into 
the Group’s risk management, strategic 
planning and decision-making processes, 
aligned to our Net Zero ambition. 

This year we have enhanced the analysis 
of transition risks, and for our physical 
risks we have performed a detailed 
bottom-up site analysis using a geospatial 
climate hazard mapping tool. We expect  
to enhance our analysis with quantification 
of risks and opportunities in 2024, after the 
publication of our Transition plan. 

The directors consider that the climate-
related risks and opportunities of the 
company are integrated with those of 
Eurocell group, and that any climate-
related impact on the company itself would 
originate in the operating businesses of the 
group. The assessment of the impact of 
climate change on the value of the Group 
is carried out at least annually, or when a 
triggering event occurs, and no impairment 
charge has resulted to date. The interests 
of the company’s stakeholders within and 
outside the group are also considered as 
part of this assessment, when appropriate. 
The Board has noted the requirement for 
mandatory climate-related disclosures 
arising from the Companies (Strategic 
Report) (Climate-related Financial 
Disclosure) Regulations 2022, as well as 
FCA Listing Rule 9.8.6R(8). Below we 
have set out our climate-related financial 
disclosures, cross references in the table 
opposite, fully consistent and compliant 
with all of the 11 TCFD recommendations 
and recommended disclosures as detailed 
in ‘Recommendations of the Task Force 
on Climate-related Financial Disclosures’, 
2017, with additional guidance from 
‘Implementing the Recommendations 
of the Task Force on Climate-Related 
Financial Disclosures’, 2021.

Following third party and internal analyses 
of the Group’s climate-related risks and 
opportunities, which are detailed in the 
Strategy section of this TCFD Report, 
our current view is that significant 
financial planning or budgetary change 
as a result of climate change is not likely 
to be required. 

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Detail on the 11 recommended disclosures can be found on the following pages: 

Recommendation

Governance 

Recommended disclosures

Reference

CA 414CB1

a)  Describe the Board’s oversight of climate-related risks 

Page 51

CA s414CB(a)

Disclose the organisation’s  
governance around climate-related 
risks and opportunities.

Strategy

Disclose the actual and potential 
impacts of climate-related risks and 
opportunities on the organisation’s 
businesses, strategy, and financial 
planning where such information is 
material.

and opportunities

b)  Describe management’s role in assessing and  

Page 52

CA s414CB(a)

managing climate-related risks and opportunities

a)  Describe the climate-related risks and opportunities  

the organisation has identified over the short, medium,  
and long term

b)  Describe the impact of climate-related risks and 

opportunities on the organisation’s businesses, strategy, 
and financial planning

c)  Describe the resilience of the organisation’s strategy,  
taking into consideration different climate-related 
scenarios, including a 2°C or lower scenario

Pages  
54 to 60

Pages  
54 to 60

Pages  
54 to 60

CA s414CB(d)

CA s414CB(e)

CA s414CB(f)

Risk Management

a)  Describe the organisation’s processes for identifying  

Page 53

CA s414CB(b)

Disclose how the organisation 
identifies, assesses, and  
manages climate-related risks.

Metrics and Targets

Disclose the metrics and targets  
used to assess and manage relevant 
climate-related risks and opportunities 
where such information is material.

and assessing climate-related risks

b)  Describe the organisation’s processes for managing 

Page 53

CA s414CB(b)

climate related risks

c)  Describe how processes for identifying, assessing, and 
managing climate-related risks are integrated into the 
organisation’s overall risk management

a)  Disclose the metrics used by the organisation to assess 
climate related risks and opportunities in line with its 
strategy and risk management process

Page 53

CA s414CB(c)

Pages  
60 to 61

CA s414CB(h)

b)  Disclose Scope 1, Scope 2, and, if appropriate, Scope 3 
greenhouse gas (GHG) emissions, and the related risks

Pages  
42 to 43

–

c)  Describe the targets used by the organisation to manage 
climate-related risks and opportunities and performance 
against targets

Page 61

CA s414CB(g)

1  Companies Act 2006, s414CB(2a)-(2h).

Governance
Board oversight of climate-related 
risks and opportunities
At Eurocell, the Board reviews and is 
ultimately accountable for all ESG matters, 
including climate-related issues and 
progress against climate related targets. 
Board expertise on climate change, and 
ESG more broadly, is provided by Alison 
Littley (Non-executive Director), Chair of 
the Social Values and ESG Committee. 
The Committee was set up in late 2022 to 
provide formal and transparent oversight of 
the Group’s ESG programme, specifically 
including climate change and responsibility 
for ensuring progress against climate-
related targets. 

The Committee includes four independent 
Non-executive Directors, including Alison 
Littley (Chair). The Chief Executive, Chief 
Financial Officer, Chief Operating Officer, 
Head of Safety, Health and Environment 
and our new People Director, are also 
members. It meets three times per annum. 

Alison Littley updates the Board on the 
activities of the Committee at Board 
meetings which typically follow within  
one day of the Committee meeting.

The Committee accesses specialist advice 
on carbon footprinting and other ESG 
matters which enables the sharing of best 
practice and ideas across the Group. 
During 2023, the Committee oversaw 
the appointment of external sustainability 
consultants to support the development of 
our climate change strategy. In 2024, the 
Committee will oversee the introduction of 
a training schedule for Board members on 
climate-related issues. 

Climate change will see further focus 
in 2024, as our Net Zero targets are 
established and pathways are identified.  
The Board, through the Social Values  
and ESG Committee, will oversee this 
process and subsequently monitor,  
and be accountable for, progress  
against the targets. 

The Committee will in turn receive regular 
updates from Executive Committee 
members on the performance and 
progress against climate-related 
objectives. 

The Board is also responsible for risk 
management, supported by the Audit 
and Risk Committee and informed by 
the Executive Committee. The Board 
defines risk appetite and monitors the 
management of significant risks, now 
including climate-related risks and 
opportunities. Climate-related risks are 
included in the Group risk register, which 
is reviewed and subsequently presented 
to the Audit and Risk Committee by 
Executive Management biannually. 
Responsibility for each risk on the Group 
risk register is allocated to a member of 
Executive management, with responsibility 
for sustainability and climate change 
risk allocated to Darren Waters, our 
Chief Executive. 

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TASK FORCE ON CLIMATE-RELATED FINANCIAL DISCLOSURES 
CONTINUED

Management’s role in assessing 
and managing climate-related  
risks and opportunities
The Executive Committee, led by our 
Chief Executive, is responsible for the 
implementation of our climate change 
strategy. This includes management of 
our carbon emissions and improving 
the climate credentials of our products, 
particularly with our focus on the use 
of recycled material in manufacturing 
processes. Additionally, initiatives such  
as R&D and efficiency improvements  
are closely monitored. 

Our Chief Operating Officer is primarily 
responsible for the delivery of our 
climate change objectives and now 
reports progress to the Social Values 
and ESG Committee. 

Once our targets have been approved 
by the SBTi, our intention is that the 
Executive Committee will cascade 
the Net Zero transition plans to each 
division, thus ensuring that there is 
accountability throughout the organisation. 
The Committee will review the carbon 
reduction plans to deliver revised 
emissions targets in each business 
unit and monitor progress against 
key milestones. 

The Executive Committee has day-to-day 
responsibility for identifying, assessing, 
monitoring and managing risks. The 
Committee meets monthly, with risk 
management now introduced as a standing 
agenda item to facilitate the discussion 
and management of any emerging and 
increasing risks, including climate-related 
risks (both physical risks at site level, and 
transitional risks). Our Chief Operating 
Officer, as well as the commercial leaders 
in each division, now consider any 
climate-related risks within their respective 
business units through their discussions 
with site managers and local and regional 
branch managers. As noted above, the 
Executive Committee consolidates these 
discussions with a full risk register review 
every six months, with the results reported 
to the Audit and Risk Committee. 

Climate-related governance framework

Board
Ultimately accountable for climate-related issues:

Social Values and  
ESG Committee Members:
Formal oversight of climate change and responsible 
for climate-related targets

Audit and Risk  
Committee:
Supports the Board with responsibilities  
for risk management

Executive Committee
Responsible for operationalising the climate change multi-year plan 
Day-to-day responsibility to assess, monitor and manage climate-related risks and opportunities

Profiles Division (respective leads below)
Consolidate, monitor and manage climate-related risks 
at subdivisional level shown below

Building Plastics Division (Commercial Managing Director)
Consolidate, monitor and manage climate-related risks 
at divisional level

Operations 
(Chief Operating 
Officer) 

Sales  
(Sales Director)

Vista  
(Managing 
Director)

Local and regional  
branch leads

Identify, report and monitor site-level climate-related risks

Identify, report and monitor branch-level climate-related risks

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Risk management
Our processes to identify, assess 
and monitor climate-related risks
Climate change and associated regulatory 
response risks are now included as part 
of our overall risk management framework 
and are considered as part of our Group 
risk management processes. Our risk 
assessment considers existing and 
emerging risks and all risk categories 
outlined in the TCFD recommendations 
in relation to our operations. Climate-
related risk identification is performed both 
bottom-up, through a detailed assessment 
at operational site level, as well as top-
down, through an assessment of strategic 
and market risks. 

Site-level environmental risks, including 
climate-related risks, are identified as part 
of our operational risk assessments. Our 
Head of Estates & Facilities Management 
is responsible for identifying and assessing 
the environmental risks of existing and 
potential sites. Any risks identified will 
be escalated to the relevant Executive 
Committee member, who consolidates 
risks within their own area of responsibility 
and reports to the monthly Executive 
Committee meeting. In most cases, the 
relevant Executive Committee member is 
either the Commercial Managing Director 
(for the branch network) or the Chief 
Operating Officer (for all other sites). 

Identifying and assessing environmental 
risks at our branch sites is largely via 
environmental surveys. Our branches 
are typically leased on individual ten-year 
contracts, with five-year break clauses 
that can be exercised if a risk becomes 
unacceptable. 

Environmental risks at our operational sites 
are managed through the local business 
continuity plans, held by our operational 
managers for extrusion, warehousing and 
secondary operations sites respectively. 
The business continuity plans are tested 
periodically and updated for any  
identified improvements. This year, we 
have enhanced our site-level assessment 
of physical climate-related risks using  
a physical risk analysis software tool, 
which has provided greater depth to  
our risk analysis. 

Sustainability and Climate Change is 
deemed a principal risk for the Group 
and is therefore included on the strategic 
risk register. 

Climate-related risks are assessed and 
prioritised in a similar way to all other 
risks on the Group’s strategic risk register. 
Risks are assessed on a five-point scale 
for both the probability and impact of 
the risk occurring, providing an overall 
risk rating calculated by multiplying the 
probability by the impact. 

This year, with the help of external 
sustainability consultants, we have 
conducted a comprehensive assessment 
of climate-related risks and opportunities 
across the Group, through a combination 
of interviews with key stakeholders, 
including several internal functions, and 
desktop research including analysis 
of industry trends and peers. The 
identification and assessment of climate-
related risks and opportunities will be 
reviewed each year in preparation for  
our TCFD reporting requirements.

Managing and integrating climate 
into wider risk management 
As described above, risk management, 
including climate change, is now a 
standing agenda for the monthly meetings 
of the Executive Committee. This includes 
consideration of divisional level risks and 
the status of ongoing mitigating actions, 
as well as a review of any emerging or 
increasing risks. Every six months, each 
division will conduct a review of its risks 
with the Group Risk Management team 
in advance of the Executive Committee’s 
in-depth risk register review. 

The Audit and Risk Committee assists 
the Board in assessing and monitoring 
risk management across the Group. As 
a result, the relative materiality and the 
prioritisation of climate-related risks is 
considered alongside other Group risks 
within the existing Group risk management 
framework. 

The probability ranges from A (Almost 
Certain) to E (Rare), whilst we assess 
the impact on a scale of 1 (Very High) 
to 5 (Very Low). The impact rating is 
financial, measured in absolute terms or 
as a percentage of EBITDA per annum. 
However, for certain risks, the impact 
rating may also reflect the impact on the 
Group’s reputation or on the environment, 
or whether the effect is localised or 
widespread. The resulting overall risk rating 
categories are: Negligible, Low, Medium, 
High or Critical. 

It is important to note that our climate 
risks are currently assessed on a gross 
basis. However, once we have had our 
Net Zero targets approved and finalised for 
our transition plan, we expect to quantify 
our risks and mitigations to reflect their 
expected net impact on the business. 

Risks on our strategic risk register are 
generally assessed on a three-year 
business planning cycle. Recognising 
the longer time horizon of many climate-
related risks, however, the following 
timescales are applied: 

Scale

Criteria

Short 
term

1 year (aligned to budgeting 
cycle)

Medium 
term

5 years (aligned to strategic 
planning cycle)

Long 
term

Over 5 years (aligned to 
our Net Zero target, the 
useful life of our facilities and 
encompassing long-term policy 
and industry trends)

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Eurocell plc  Annual Report and Accounts 2023

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CONTINUED

Strategy
Our approach to climate  
scenario analysis
In 2023, we undertook a substantial 
qualitative analysis of the resilience of our 
business model and strategy under the 
guidance of an independent third-party 
consultant, CEN-ESG. Physical risks 
were analysed using four scenarios from 
the Intergovernmental Panel on Climate 
Change (‘IPCC’) embedded in the Munich 
Re software platform used to analyse 
physical risks of climate change: 

•  RCP 2.61: a climate-positive pathway, 
likely to keep global temperature rise 
below 2°C by 2100. CO2 emissions  
start declining by 2020 and get to zero 
by 2100

•  RCP 4.5: an intermediate and probably 
baseline scenario more likely than not to 
result in global temperature rise between 
2°C and 3°C by 2100 with a mean sea 
level rise 35% higher than that of RCP 
2.6. Many plant and animal species will 
be unable to adapt to the effects of RCP 
4.5 and higher RCPs. Emissions peak 
around 2040, then decline

•  RCP 7.0: a baseline outcome rather 

than a mitigation target and represents 
the medium-to-high end of the range of 
future emissions and warming resulting 
from no additional climate policy

•  RCP 8.5: a bad case scenario where 
global temperatures rise between 
4.1 and 4.8°C by 2100. This scenario 
is included for its extreme impacts 
on physical climate risks as the 
global response to mitigating climate 
change is limited. 

For the transition risks and opportunities, 
we have used the following climate-related 
scenarios from the International Energy 
Agency, which are far more descriptive 
and useful for modelling more positive 
climate outcomes. The scenarios have 
been considered at a high level, whereby 
transition risks are generally greater  
(more likely and with greater impacts)  
in the lower carbon scenario compared  
to the higher carbon scenario. 

•  Net Zero 2050 (NZE)2: an ambitious 
scenario which sets out a narrow but 
achievable pathway for the global 
energy sector to achieve net zero CO2 
emissions by 2050. This meets the 
TCFD requirement of using a ‘below 
2°C’ scenario and is included as it 
informs the decarbonisation pathways 
used by the Science Based Targets 
initiative (SBTi), which validates 
corporate net zero targets and ambition

•  Stated Policies Scenario (STEPS)2: 
a scenario which represents the roll 
forward of already announced policy 
measures. This scenario outlines a 
combination of physical and transitions 
risk impacts as temperatures rise 
by around 2.5°C by 2100 from pre-
industrial levels, with a 50% probability. 
This scenario is included as it represents 
a base case pathway with a trajectory 
implied by today’s policy settings.

Climate-related risks and 
opportunities
Seven climate-related risks and five 
climate-related opportunities that could 
have a material impact on the Group 
have been identified. These are discussed 
in greater detail below. Currently, the 
magnitude of our identified risks and 
opportunities are assessed on a gross 
basis; however, mitigation strategies are 
also identified. A more detailed analysis 
and quantification will be undertaken 
once our Net Zero target has been 
approved and our transition plan has been 
published, for inclusion in subsequent 
TCFD reports. 

Key risks
Six transitional and one physical climate-related risks have been identified. 

Operational exposure to carbon pricing mechanisms

TCFD Category: Transition (Policy and Legal)

Own operations

Higher costs associated  
with energy 

Medium term

Gross risk rating: High

Scope 1 and 2 emissions

Risk
Increased operational costs as a result of exposure to carbon pricing mechanisms. 

Description
The implementation of operational carbon pricing is one of the levers used by regulators to achieve 
decarbonisation of energy and industrial production, either through higher energy costs or direct 
carbon taxes applied to our gas and electricity used (Scope 1 and 2 emissions). We expect significant 
but gradual price increases in the medium term, with greater forecast price rises in the NZE Scenario. 

Mitigation
The impact of the risk is expected to be moderated through our efforts to reduce Scope 1 and 2 
emissions to minimal levels, as part of our 2045 Net Zero target. Key near-term actions consist 
of improvements in the energy efficiency of the extrusion lines, recycling and other manufacturing 
processes, such as the use of more efficient heat pumps, sub metering and closer monitoring of 
downtimes. These measures will contribute to the reduction of energy consumption and Scope 1  
and 2 emissions.

1  IPCC (2014), Climate Change 2014: AR 5 Synthesis Report. Contribution of Working Groups I, II and III to the Fifth Assessment Report of the 

Intergovernmental Panel on Climate Change.

2  IEA (2022), Global Energy and Climate Model, IEA, Paris iea.blob.core.windows.net/assets/3a51c827-2b4a-4251-87da-7f28d9c9549b/

GlobalEnergyandClimateModel2022Documentation.pdf.

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Eurocell plc  Annual Report and Accounts 2023

Carbon pricing in the value chain

TCFD Category: Transition (Policy and Legal)

Upstream

Increased cost of 
purchased goods and 
inbound transportation 

Medium term 

Gross risk rating: Critical

Scope 3 emissions  
(Category 1)

Risk
Increased costs throughout the supply chain due to carbon pricing pressure. 

Description
Our ability to continue to reduce emissions, in line with our 2045 Net Zero target, will be influenced 
by some factors beyond our control, such as the decarbonisation of electricity grids, increased costs 
of raw materials as suppliers meet decarbonisation targets, and the development of zero emissions 
transportation. Investment in lower carbon processing, equipment and facilities impacts the cost of 
raw materials. New, lower emission processing methods and alternatives to oil derived hydrocarbon 
feedstock, such as new products like bio-attributable PVC resin, are still being developed for 
commercial use. The development of a low embodied carbon alternative to virgin resin at a 
commercial price is the most significant of these supply chain risks, and could lead to increased costs 
for Eurocell. The fossil fuel industry is exposed to global regulatory and policy decisions in the drive to 
reduce emissions, and these changing policies may also impact the reliability of our supply chain and 
the price of our key raw materials.

Mitigation
We engage closely with our major suppliers of virgin PVC to avoid unplanned fluctuations in price and 
supply. Where possible, our supply contracts are longer term to increase visibility. We closely monitor 
the availability, pricing, quality and carbon footprint of products that produce PVC from alternatives 
to fossil fuels, such as bio-based raw materials. We have an ongoing R&D programme to investigate 
lower carbon supply chain options, working closely with our key suppliers to identify opportunities.

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Failure to achieve our recycling targets 

TCFD Category: Transition (Market, Reputation)

Own operations and 
upstream

Higher costs, lower 
revenue

Long term

Gross risk rating: Critical

Scope 3 emissions; %  
of recycled PVC used  
in production 

Risk
Failure to reduce carbon emissions through inability to increase the proportion of recycled PVC used 
in production up to our target level.

Description
The percentage of recycled PVC used in our production process has increased steadily in recent 
years up to 32% in 2023. Our new target is to increase this to 40% by 2030. The biggest risk to 
achieving our target is a failure to source sufficient feedstock at acceptable prices. We also require 
building standards and regulations to continue to support the use of recycled PVC. 

Mitigation
Our supply chain includes the collection and processing of post-consumer (waste windows) and  
post-industrial (factory offcuts) scrap PVC. We estimate we currently collect approximately one-third 
of the relevant PVC (post-consumer and industrial) waste available in the UK, and achieve a 63% yield 
on production in our recycling plants. 

To source sufficient material, we will engage with existing and potential new suppliers, housing 
associations and fabricators to maintain and increase our supply of waste PVC, using longer-term 
contracts with larger suppliers where possible. We will continue to invest in research and development 
and tooling to increase the yield in our recycling plants. We will also engage with governmental and 
industry bodies to shape product and building standards to support increased use of recycled PVC  
in our products.

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Eurocell plc  Annual Report and Accounts 2023

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Key risks continued

Cost of capital and investor interest linked to sustainability 
criteria

TCFD Category: Transition (Market, Reputation)

Own operations

Higher cost of capital

Risk
Increased cost of capital and/or decreased access to funding through failure to meet performance 
and disclosure requirements. 

Medium term

Gross risk rating: Medium

Scope 1, 2 and 3 
emissions; UK interest 
rates

Description
Increased investor and lender expectations in relation to sustainability performance and disclosure, 
with providers of capital (investors and banks) incorporating sustainability into their assessments, 
creates risks on the availability and cost of capital. With an existing revolving credit facility of £75m 
extending to 2027, the funding risk is minimal in the short term. However, over the medium term, 
investors and banks are expected to be more stringent and withdraw funding or apply punitive 
charges if ongoing targets on emission reduction are not aligned to their own Net Zero targets.

Mitigation 
We remain in continued dialogue with lenders, rating agencies, investors and sustainability experts 
to ensure our climate change disclosure is in line with the latest regulatory requirements. We have 
completed a materiality assessment to ensure we focus on priority ESG topics. We are measuring 
Scope 3 emissions and will in 2024 publish an SBTi-aligned Net Zero target, which will help to 
mitigate this risk.

Customer and consumer pressure

TCFD Category: Transition (Market, Reputation)

Downstream

Lost revenue

Long term

Gross risk rating: High

Scope 3 emissions; 
thermal efficiency of 
products (U-value)

Risk
Loss of customers and revenue through failure to meet customer standards and consumer preferences.

Description
Driven by industry standards and government regulation, large house builders require suppliers to be 
at the forefront of embodied carbon reduction and in the reduction of energy when their products are 
in use. If we do not meet the disclosure or regulatory requirements (typically disclosure of our own 
Net Zero plan and embodied carbon in the products we supply), we could over time lose customers 
and market share. In addition, consumer awareness of their own carbon footprint is continuing to 
increase and a growing desire for sustainable living is resulting in changes to demand patterns, with 
an increased preference for lower embedded carbon products. There is a medium-term risk that some 
product lines will no longer be of interest to customers aligning with Net Zero.

Mitigation
We engage with customers to ensure new products are designed to meet their changing 
requirements, and that our targets are aligned with theirs and meet internal and external environmental 
requirements. For example, we focus on energy efficient windows and improved insulation to enable 
housebuilders to achieve desired EPC ratings on their builds and meet the technical specifications 
they require for zero carbon homes. Our disclosure of Scope 3 emissions now enables us to calculate 
the embodied carbon in PVC profile.

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Eurocell plc  Annual Report and Accounts 2023

Existing and emerging government standards and regulation

TCFD Category Transition (Policy and Legal)

Own operations

Higher costs/disruption 
of production

Medium term

Gross risk rating: Medium

R&D expenditure to meet 
regulatory standards

Risk
Increased costs of production and associated R&D to ensure products meet increasing government 
standards. Possible disruption to production as standards are implemented. 

Description
The Group may be adversely affected by changes in government and other regulations (including 
changes to building regulations) relating to the manufacture and use of materials and resources; 
particularly energy use in homes and carbon commitments, as well as the use of plastics and 
polymers in our manufacturing process. This includes the risk that the government could limit the 
use of compounds which contain lead (in line with EU REACH regulation), which could restrict the 
use of recycled materials. The Future Homes Standard (FHS) regulation requires a 75-80% reduction 
in carbon emissions from new homes by 2025. These specifications must be adhered to when 
constructing, extending or renovating UK homes. The FHS introduces new standards for ventilation, 
minimum energy efficiency performance targets for buildings, airtightness requirements and improved 
minimum insulation standards. If Eurocell products do not align to these new standards, we will lose 
market share and suffer reputational damage.

Mitigation 
We engage and consult regularly with regulators and participate in the Future Homes Hub to 
support the Future Homes Delivery Plan – a sector-wide plan to embed key environmental issues 
into housebuilding. We engage with customers and suppliers to meet future regulations. We have 
established an R&D programme and several of our products already meet these regulations. We are 
working on our Net Zero target and transition plan to prepare our business for regulatory changes.

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Flood risk

Own operations

Higher costs/disruption 
of production

Short, medium  
and long term

Gross risk rating: 
Negligible

Number of flooding 
incidents; costs of  
flood incidents

TCFD Category: Physical (Chronic) – material under the RCP 8.5 scenario

Risk
Cost of damages, lost revenue (loss of sales and disruption to operations), and increased insurance 
premiums resulting from increasing flood events across operational and branch sites.

Description
Changing weather patterns and an increase in the number and severity of extreme weather events 
have caused issues relating to flooding across the United Kingdom. The Munich Re Location Risk 
Intelligence Tool was used to assess physical climate risk and we considered a cross section of 
branches and all the manufacturing and recycling plants. Of the 29 sites assessed, no material  
flood risks were identified. However, given the diverse location of the branches, the short lease terms 
(five to ten years) and the current flooding issues in the UK, we consider flood risk to be the most 
significant (though low) physical risk to the Group.

Mitigation
All divisions have business continuity and recovery plans which monitor risks to staff and premises 
from metrological events. Additionally, all sites have flood damage insurance cover with limits that 
reflect the magnitude of risk. The diversified locations, as well as flood risk assessment prior to lease 
contracts being signed, mean it is unlikely that more than several sites would flood at any given time, 
and hence the financial impact would be minimal.

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Eurocell plc  Annual Report and Accounts 2023

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Key opportunities
Five opportunities have been identified that could have an impact on our business, either through enhanced revenues 
or decreased costs and emissions. These opportunities will be an important contributor to the development of our 
Net Zero target and transition plan.

Increased recycling, process innovation and material efficiency

TCFD Category: Resource Efficiency 

Own operations/ 
downstream

Opportunity
Cost and emissions reductions through increased recycling, and production and material efficiency. 

Decreased costs

Medium/long term

Rating: Medium

Scope 3 emissions; 
revenues from energy 
efficient products

Description
The use of recycled PVC pellets typically has an embodied carbon footprint c.50% lower than virgin PVC 
pellets. The cost of producing recycled material is usually lower than the purchase cost of virgin material. 
Therefore, products manufactured through efficient processes with increased recycled material content 
can significantly lower our cost of production and reduce carbon emissions, and will be an important  
part of our transition to Net Zero. 

Strategy to realise opportunity
In 2023 we used 32% recycled material in the manufacture of our products. We have a target to increase 
this to 40% by 2030 and will make plans to develop the feedstock supply chain to support this. The 
replacement cycle for our extrusion fleet allows us to capture production efficiency gains through use of 
the latest technology (we use an innovative dual material extrusion process to ensure fast, efficient use 
of PVC waste in manufacturing). We continue to invest to improve the efficiency of our existing extrusion 
and recycling plants and increase their production yield. 

Product design – resource and thermal efficient products

TCFD Category: Product and services, Market 

Own operations/ 
downstream

Opportunity
A growing market for thermally efficient products leading to increased revenue. 

Increased sales

Medium term 

Rating: Medium

Scope 3 emissions; 
revenues from energy 
efficient products

Description
Products which are thermally efficient will reduce consumer energy use, as well as help housebuilders 
achieve zero carbon homes and meet the Future Homes Standard (FHS). Consumer awareness of 
home improvement as a means of reducing heating bills is driving demand for earlier replacement of old 
windows and other products such as conservatory roofs. Innovative product design is key to continued 
revenue growth and also helps to maintain competitive positioning. We focus on improving airtightness, 
insulation and energy efficiency and expect the demand for these products to increase with the adoption 
of the FHS in 2025.

Strategy to realise opportunity 
To maximise this opportunity, we will target R&D and marketing spend on low carbon products and 
collaborate with key customers to develop and sell best-in-class, resource and thermally efficient 
products. We have a dedicated technical centre focused on product enhancement and development of 
innovative new products is a key objective. For example, the Modus triple glazed window has a U value 
of 0.8 W/m2 K (compared to the 2025 FHS requirement of 1.2 W/m2 K), significantly reducing heat loss 
in houses due to its superior insulation. It also includes more than 50% recycled PVC. In addition, our 
flat rooflight (Luma) was launched in 2022, with strong thermal insulation characteristics. We expect 
products such as these to grow strongly as consumers and housebuilders focus on zero carbon homes. 

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Eurocell plc  Annual Report and Accounts 2023

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Water and waste savings

TCFD Category: Resource Efficiency

Own operations

Decreased costs

Medium term

Rating: Low

Water and waste costs 
per annum; Scope 1 
and 2 emissions

Opportunity
Operational cost savings through water and waste reduction. 

Water savings
Description
Various opportunities and initiatives exist to reduce water usage across the Group. Our main use of water 
is in the extrusion cooling process and in washing of scrap PVC to remove impurities before recycling.

Strategy to realise opportunity
Various initiatives are underway aimed at reusing factory water, including improvements to our closed 
loop recycling system, where the water is filtered, purified and neutralised to maintain its quality. This 
system significantly reduces the environmental impact of extrusion processes, by conserving water 
resources and reducing levels of contaminated water released into the environment, and also minimises 
consumption and disposal costs.

Waste savings
Description
We aim to reduce and recycle general waste products and packaging wherever possible. Packaging 
accounts for c.5% of waste generated by Eurocell and there is potential to reduce it. There is also an 
opportunity to improve the processing of by-products from our recycling process (metal, rubber, wood) 
to enable greater recycling. We have a target to increase waste recycled by 2% per annum from our 
2020 base level (resulting in 88% by 2025), and 1% per annum thereafter (resulting in 93% by 2030). 
In 2023, 76% of our waste was recycled (2022: 82%) We have also committed to a maximum of 5% 
of waste to landfill by 2025 and 1% by 2030.

Strategy to realise opportunity
To support achieving these targets we have a new waste management improvement plan for 2024. 
At third party sites, which act as a collection and delivery hub for post-consumer waste windows, 
we are implementing processes that allow for cleaner waste streams. We will continue to develop 
partnerships with waste services providers, to optimise end-to-end material recovery. We aim to reduce 
the environmental impact of our packaging through lowering the amount of packaging used, including 
thinner packaging, using packaging with more recycled content and eliminating packaging made from 
single use plastics. 

Decreasing the amount of energy used and  
increasing the amount of renewable energy used

TCFD Category: Energy Source

Own operations

Reducing emissions

Opportunity
Operational cost savings through reduced energy consumption and reduced emissions through using 
more renewable energy. 

Medium term

Rating: Low

Energy consumption; 
Scope 1 and 2 
emissions

Decreasing the amount of energy used
Description
The Group’s near-term decarbonisation profile includes opportunities for energy efficiency and electricity 
savings. With our extrusion, foiling and recycling plants all currently running on electricity, our electricity 
consumption accounts for most of our energy use. 

Strategy to realise opportunity
We continue to drive operational efficiencies, including reducing idle time and optimising temperatures 
on extrusion lines and chillers. We have also reviewed the usage of compressed air and smart energy 
metering, leading to actionable outcomes to reduce electricity usage. In addition, we are researching 
potential methods to reduce the energy intensive foiling process e.g. using a form of 3D digital printing. 
Although this requires additional capex, it does not use heat, and has the potential to significantly reduce 
emissions over the medium term. We have also appointed site champions, to drive reduced energy 
consumption at a local level.

Increasing the amount of renewable energy used
Description
There is also an opportunity to further reduce emissions by transitioning to renewable energy contracts 
and reduce reliance on the grid through in-house renewable generation. 

Strategy to realise opportunity
In 2023, 94% of the Group’s electricity was purchased on renewable contracts. We are installing solar 
panels at one of our manufacturing plants to provide our own on-site renewable energy capacity.

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Eurocell plc  Annual Report and Accounts 2023

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Key opportunities continued

Transportation

Own operations/ 
upstream/downstream

Decreased costs

Long term

Rating: Low

Scope 1 and 3 
emissions (Upstream 
and Downstream 
Transportation and 
Distribution)

TCFD Category: Resource Efficiency

Opportunity 
Cost savings, decreased carbon emissions and decreased exposure to carbon prices through 
decarbonisation of fleet vehicles. 

Description
Decarbonisation of our third-party distribution fleet and company vehicles is a significant opportunity 
to reduce emissions. This may require additional capex over the medium term to transition and upgrade 
these vehicles. Additionally, further technological development is required for zero emissions heavy 
goods vehicles to become viable, e.g. either via electric vehicles or the potential use of hydrogen 
as an alternative fuel source. 

Strategy to realise opportunity
Company vehicles
In 2024 we will continue to upgrade our warehouse material handling plant with electric alternatives, 
as existing plant lease agreements expire. In addition, we expect to instal a telemetric system in our 
branch network vehicles to improve the efficiency of route planning and load maximisation, thereby 
reducing associated emissions. We will continue to explore options to progressively convert other 
company vehicles to electric.

Third-party distribution
We will work with our third-party logistic supplier to use software to improve route efficiency. We will also 
engage with them to better understand the potential for decarbonisation of our commercial distribution 
fleet. Whilst this would further reduce our Scope 3 upstream and downstream transportation and 
distribution emissions, the bulk of this reduction would likely only take place in the medium term.

Our view currently is that significant 
financial planning or budgetary change 
as a result of climate change is not likely 
to be required. However, the transition 
to Net Zero will be incorporated into the 
Group’s strategic planning with respect 
to operational and capital costs in 2024 
and we will update our assessment 
once this work is done. We will also 
continue to develop our analysis as new 
data becomes available, both internally 
and externally, and we will continue 
to monitor our climate exposures and 
action plans through the Group’s risk 
management framework.

Metrics and targets
During 2023, we conducted a full carbon 
footprinting exercise for 2022 and 2023 
with the help of external sustainability 
consultants. This has allowed us to report 
our emissions in line with our financial 
year end and has expanded our Scope 3 
reporting against all applicable categories.

We now report our full carbon footprint 
covering Scope 1, 2 and 3 greenhouse gas 
emissions. However, this work is based on 
a number of management estimates and 
we expect more variation in the coming years 
as we continue to refine our methodology. 

Most of our emissions are represented 
by Scope 3 (94% of our market-based 
footprint for 2023). Of these 2023 
Scope 3 emissions, 86% are from 
purchased goods and services, including 
virgin PVC resin, and 5% are from 
upstream transportations.

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Eurocell plc  Annual Report and Accounts 2023

Additional environmental metrics we monitor include recycled materials used in production and emissions saved as a result, 
emissions intensity, energy and renewable energy use, and waste generation, as reported on page 35. Against our identified risks, 
we monitor each of the following metrics:

Risk

Metrics

Operational exposure to carbon pricing 
mechanisms

•  Scope 1 and 2 emissions.

Carbon pricing in the value chain

•  Scope 3 emissions (Category 1 – Purchased Goods & Services).

Failure to achieve our recycling targets

•  % recycled PVC used in production

•  Scope 3 emissions (Category 1 – Purchased Goods & Services).

Cost of capital and investor interest linked 
to sustainability criteria

•  Scope 1, 2 and 3 emissions 

•  UK interest rates.

Customer and consumer pressure

•  Scope 3 emissions 

Existing and emerging government 
standards and regulation

•  Thermal efficiency of products (U-value).

•  R&D expenditure to meet regulatory standards.

Flood risk

•  Number of flooding incidents 

•  Costs associated with flooding incidents.

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Opportunity

Metrics

Process innovation and material efficiency

•  Scope 3 emissions 

Product design – resource and thermal 
efficient products

•  Scope 3 emissions 

•  Revenue from energy efficient products.

•  Revenue from energy efficient products.

Water and waste savings

•  Annual water costs 

•  Annual waste costs 

•  Scope 1 and 2 emissions.

Decreasing the amount of energy used

•  Total energy consumption 

Transportation

•  Scope 1 and 2 emissions.

•  Scope 1 emissions 

•  Scope 3 emissions (Category 4 – Upstream Transportation & Distribution & Category 

9 – Downstream Transportation & Distribution).

Having conducted a full carbon footprint 
for 2022 and 2023, we now have 
committed to achieve Net Zero on our 
emissions by 2045. We will work in 2024 
to submit our targets to the SBTi, including 
updated objectives for some of our ESG 
KPIs such as greenhouse gas emissions 
and energy use intensity ratios, which 
will ensure we are aligned with the UK 
Government’s Net Zero Strategy. Once 
approved, we will develop and publish a 
Net Zero Transition Plan outlining how the 
targets will be met, and any critical factors 
we are dependent on to achieve this, such 
as commercial low carbon alternatives to 
virgin PVC resin and new technologies.

Our current and future emissions and 
energy reduction targets have been 
adopted as the most relevant to our 
climate-related risk, particularly relating 
to carbon pricing risks, and in order 
to directly manage our contribution to 
global climate change. Progress against 
these targets will be monitored through 
our annual carbon footprint results and 
will be collated and presented to the 
Board through the governance structures 
described earlier in this TCFD report. 

Climate-related targets
We are committed to being a responsible 
business and working to minimise our 
contribution to climate change. Over 
2023 we have continued working towards 
reducing our Scope 1 and 2 greenhouse 
gas emissions, and currently source a 
high proportion of our electricity through 
renewable contracts (94% in 2023). By 
continuing to source renewable electricity, 
through the ongoing replacement cycle of 
our PVC extruder fleet and upgrading our 
mobile equipment to electric power, we are 
reducing our greenhouse gas emissions. 

We also focus on increasing the proportion 
of recycled material used in our production 
processes. In 2023 this was up to 32% 
and we now have a target to increase 
to 40% by 2030, in order to reduce our 
Scope 3 emissions and save costs.

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Eurocell plc  Annual Report and Accounts 2023

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CHIEF FINANCIAL 
OFFICER’S REPORT

Group

Revenue

Gross profit

Gross margin %

Overheads

Other income3

Adjusted2 EBITDA

Depreciation and amortisation

Adjusted2 operating profit

Finance costs

Adjusted2 profit before tax

Taxation

Adjusted2 profit after tax

Adjusted2 basic EPS (pence)

Non-underlying overheads

Non-underlying finance costs

Tax on non-underlying items

Reported operating profit

Reported profit before tax

Reported profit after tax

Loss after tax from discontinued operations

Profit for the year

Reported basic earnings per share (pence)

2023
£m

364.5

173.8

47.7%

(131.1)

0.4

43.1

(24.7)

18.4

(3.2)

15.2

(2.9)

12.3

11.0

(3.5)

—

0.8

14.9

11.7

9.6

—

9.6

8.6

2022
£m

381.2

184.5

48.4%

(130.4)

1.1

55.2

(23.9)

31.3

(2.6)

28.7

(4.7)

24.0

21.4

(2.2)

(0.3)

0.5

29.1

26.2

22.0

(2.3)

19.7

19.6

1  Results are stated on a continuing basis i.e. before discontinued operations (see below).

2  See alternative performance measures.

3  Other income is amounts received under the Group’s cyber insurance policy, net of excess paid, in respect of business interruption to the Group’s continuing trading 

activities as a result of a cyber incident in July and August 2022.

Introduction
Market conditions deteriorated 
progressively through the first half of the 
year, driven by ongoing cost inflation, 
successive base rate increases and falling 
real wages, all of which put unprecedented 
pressure on household budgets, resulting in 
lower levels of activity in the private housing 
RMI market and reduced demand for new 
build housing. These trends continued 
in the second half of the year, with some 
further weakening in our key markets. 
However, we also experienced some easing 
in input cost pricing in H2.

As expected, profits were down compared 
to 2022, reflecting lower sales volumes, 
input cost inflation and margin pressure 
in the branches, partially offset by selling 
price increases, operational improvements 
and cost reduction.

In response to lower sales volumes, we 
acted quickly to reduce our cost base, 
securing savings of £7 million for the year. 
We also continued to focus on efficient 
inventory management to drive good cash 
flow performance. 

We believe that these actions leave us well 
placed to progress the strategic initiatives 
described in the Chief Executive’s Report, 
as well as benefit from a market recovery 
when it comes.

Revenue
Revenue for 2023 was £364.5 million, 
4% lower than 2022 (£381.2 million), 
with volumes down 6% against a strong 
2022 comparative period, reflecting weak 
market conditions.

Gross margin
Gross margin for the year was 47.7%, 
down from 48.4% in 2022. Input cost 
inflation continued in the first half of 2023, 
particularly for labour, recycling feedstock 
and electricity (where we operate a rolling 
12-month forward hedging policy, so were 
paying rates locked in during H1 2022, 
when wholesale energy prices peaked). 
We offset these higher costs with selling 
price increases where possible. We also 
experienced some progressive easing of 
input cost pricing throughout the second 
half of the year and continued to deliver 
operational improvements. As a result, 
gross margin increased to 49.5% in H2, 
compared to 46.0% for H1.

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Eurocell plc  Annual Report and Accounts 2023

Distribution costs and 
administrative expenses  
(overheads) and other income
Underlying overheads were together 
£131.1 million, up 1% on 2022 (£130.4 
million). We experienced general overhead 
and wage inflation in 2023, but this was 
also recovered via selling prices increases 
where possible, and further mitigated by 
operational improvements and our cost 
reduction initiatives.

We completed a restructuring programme  
in Q4 2022, which reduced operating 
costs by £5 million per annum from the 
start of 2023. With end markets continuing 
to weaken in the first half of 2023, and 
given the more challenging outlook for 
the remainder of the year, we completed 
a further headcount reduction in June, 
which reduced operating costs by c.£2 
million in H2 and by c.£4 million per annum 
thereafter. Costs associated with this 
restructuring have been presented as  
non-underlying items (see overleaf).

Other income is amounts received under our 
cyber insurance policy in compensation for 
business interruption (lost sales) suffered due 
to the cyber incident in July and August 2022.

Depreciation and amortisation
Depreciation and amortisation was £24.7 
million compared to £23.9 million in 2022.

Alternative performance measures
Alternative performance measures are 
used alongside statutory measures to 
facilitate a better understanding of financial 
performance and comparison with prior 
periods, and in order to provide audited 
financial information against which the 
Group’s bank covenants, which are 
all measured on a pre-IFRS 16 basis, 
can be assessed.

Adjusted EBITDA, adjusted operating profit 
and adjusted profit before tax all exclude non-
underlying items. Adjusted profit after tax and 
adjusted earnings per share exclude non-
underlying items and the related tax effect.

Pre-IFRS 16 EBITDA is stated inclusive 
of operating lease rentals under IAS 17 
Leases. Pre-IFRS 16 net debt is defined 
as total borrowings and lease liabilities less 
cash and cash equivalents, excluding the 
impact of IFRS 16 Leases.

We classify some material items of income 
and expense as non-underlying when the 
nature of the circumstances merit separate 
presentation. Alongside statutory measures, 
this facilitates a better understanding of 
financial performance and comparison 
with prior periods.

Despite a difficult trading year, 
net cash generated from operating 
activities was £52.8 million 
(2022: £35.1 million), reflecting 
our focus on efficient working 
capital management.”

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Chief Financial Officer

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CHIEF FINANCIAL OFFICER’S REPORT CONTINUED

Profit before tax and earnings 
per share
Adjusted profit before tax for the  
year was £15.2 million compared to 
£28.7 million in 2022, down £13.5 million, 
reflecting lower sales volumes, input 
cost inflation and margin pressure in the 
branches, partially offset by selling price 
increases, operational improvements and 
cost reduction.

Reported profit before tax in 2023 was 
£11.7 million (2022: £26.2 million), 
reflecting the above, and £3.5 million of 
non-underlying items (2022: £2.5 million). 

Adjusted basic earnings per share for the 
year were 11.0 pence (2022: 21.4 pence). 
Adjusted diluted earnings per share for the 
year were 11.0 pence (2022: 21.3 pence). 
Total basic and diluted earnings per share 
were both 8.6 pence (2022: 19.6 pence 
and 19.5 pence respectively).

Dividends and share buyback 
programme
We paid an interim dividend of 2.0 pence 
per share in October 2023 (£2.2 million). 
The Board proposes a final dividend of 
3.5 pence per share which results in 
total dividends for the year of 5.5 pence 
per share, or £6.0 million, down 49% 
(2022: 10.7 pence or £12.0 million). The 
dividend will be paid on 22 May 2024  
to Shareholders registered at the close  
of business on 26 April 2024. The  
ex-dividend date will be 25 April 2024.

The retained earnings of Eurocell plc as 
at 31 December 2023 were £25.0 million 
(2022: £31.4 million). The Company takes 
steps to ensure distributable reserves are 
maintained at an appropriate level through 
intra-Group dividend flows.

The Board is focused on enhancing 
shareholder returns and recognises the 
importance of our ordinary dividend. 
We will also periodically consider 
supplementary distributions, whilst always 
seeking to maintain a strong financial 
position. Taking into account expected 
organic investment requirements and  
our successful cash flow management  
in 2023 (see below), we launched a  
£5 million share buyback programme in 
January 2024. As of 15 March 2024, we 
had purchased 2.0 million shares at a cash 
cost of £2.5 million under the programme.

Capital expenditure
Capital expenditure for 2023 was 
£8.9 million (2022: £12.3 million). 
2023 includes £1.5 million for site 
refurbishments and improved staff  
welfare facilities across the branch 
network. Other capital expenditure in  
the period is largely maintenance capex.

Cash flow
Net cash generated from operating 
activities was £52.8 million (2022: 
£35.1 million), reflecting our focus on 
efficient working capital management. 
This includes a net inflow from working 
capital for 2023 of £13.4 million, 
comprised of a decrease in inventories 
(£13.2 million), and decreases in trade 
and other receivables (£6.0 million) and 
trade and other payables (£5.8 million). 
This compares to a net outflow from 
working capital of £13.1 million in 2022, 
which included a significant inflationary 
component (c.£8 million).

The significant reduction in inventories 
arose as a result of an optimisation 
programme, commenced in H2 2022, 
and includes c.£5 million as a result of 
lower raw material prices. The decreases 
in receivables and payables since 
December 2022 are primarily a result 
of lower sales and production volumes. 

Non-underlying items
Non-underlying items for 2023 of 
£3.5 million included restructuring costs 
of £2.7 million, comprising redundancy 
payments and related employee benefit 
termination costs. Also included are 
£0.8 million of cloud computing costs 
incurred on strategic IT projects involving 
‘Software as a Service’ arrangements, 
which are expensed as incurred rather 
than being capitalised as intangible assets. 
Such items are considered to be non-
underlying in nature because they relate to 
multi-year programmes to deliver strategic 
IT implementations which are material 
in size, with overall spend estimated to 
be in the region of £8-10 million over the 
next three years. Our strategic IT projects 
comprise a new customer-facing website, 
an employee management system 
and, most significantly, the replacement 
of our Enterprise Resource Planning 
(‘ERP’) system. We expect these projects 
will drive major improvements in our 
customers’ experience and significantly 
increase the efficiency of our operations.

Non-underlying items of £2.5 million 
in 2022 include restructuring costs of 
£2.2 million (redundancy payments of 
£1.6 million and tangible and right-of-use 
asset impairment charges of £0.6 million) 
and £0.3 million of costs relating to the 
refinancing of the Group’s £75 million 
Revolving Credit Facility.

Finance costs and taxation
Underlying finance costs for 2023 were 
£3.2 million, compared to £2.6 million 
in 2022. Total finance costs in 2022 
of £2.9 million included £0.3 million of 
unamortised borrowing costs expensed 
to the Consolidated Income Statement 
following the refinancing of the Group’s 
Revolving Credit Facility, which was 
classified as a non-underlying item.

The underlying tax charge for 2023 was 
£2.9 million (2022: £4.7 million). The total 
tax charge for 2023 was £2.1 million 
(2022: £4.2 million). The effective tax 
rate on underlying profit before tax for 
2023 of 18.8% is lower than the standard 
rate of corporation tax of 23.5% due to 
Patent Box relief.

We were pleased to retain the Fair Tax 
Mark accreditation in 2023, reflecting our 
commitment to paying the right amount 
of tax at the right time.

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Other items include payments for capital 
investments of £9.1 million (2022: 
£12.4 million), including payments to capital 
creditors of £0.2 million, net proceeds from 
the disposal in December 2022 of Security 
Hardware of £0.8 million and financing costs 
paid of £1.4 million (2022: £1.2 million). 
Tax paid in the year was £1.4 million  
(2022: £3.6 million). Dividends paid in the 
year were £10.3 million (2022: £11.1 million).

The principal elements of lease payments 
of £13.8 million (2022: £13.3 million) are 
presented within cash flows arising from 
financing activities. The finance elements 
of lease payments were £1.8 million 
(2022: £1.4 million).

Net cash/debt
Net cash on a pre-IFRS 16 basis at 
31 December 2023 was £0.4 million 
(31 December 2022: net debt of 
£14.4 million).

Lease liabilities decreased by £5.1 million. 
Reported net debt at 31 December 2023 
was £58.2 million (31 December 2022: 
£78.1 million).

2023
£m

0.4

—

2022
£m

Change
£m

5.1

0.8

(4.7)

(0.8)

— (20.3)

0.4

(14.4)

20.3

14.8

Cash

Deferred 
consideration

Borrowings

Net cash/
(debt)  
(pre-IFRS 16)

Lease liabilities

(58.6)

(63.7)

5.1

Net debt 
(reported)

(58.2)

(78.1)

19.9

Bank facility
In May, we completed a one-year extension 
to our £75 million unsecured, sustainable 
Revolving Credit Facility, which now 
matures in 2027. The facility is provided 
by Barclays, NatWest and Bank of Ireland, 
and is competitively priced with the key 
terms remaining unchanged. In terms 
of sustainability, modest adjustments 
to the margin are applied based on our 
achievement against annual targets for 
usage of recycled material in our products, 
waste recycled and carbon emissions.  
We operate comfortably within the terms 
of the facility and in compliance with our 
financial covenants, which are measured  
on a pre-IFRS 16 basis.

Michael Scott
Chief Financial Officer

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Eurocell plc  Annual Report and Accounts 2023

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RISK MANAGEMENT

Risk management is the responsibility of the Board and is 
a key factor in delivering the Group’s strategic objectives.

Approach to risk management
The Board is responsible for setting the 
risk appetite, establishing a culture of 
effective risk management and for ensuring 
that effective systems and controls are in 
place and maintained.

Senior managers take ownership of 
specific risks and implement policies  
and procedures to mitigate exposure  
to those risks.

Risk management process
The risk management process, alongside 
effective internal controls, provides 
assurance to the Board that risks are being 
appropriately identified and managed.

How we manage risk
Risk is managed across the Group in the 
following ways:

•  The Board meets annually to review 
strategy and set the risk appetite

•  Risks faced by the Group are identified 
during the formulation of the annual 
business planning and budgeting 
process, which sets objectives and 
agrees initiatives to achieve the Group’s 
goals, taking account of the risk appetite 
set by the Board

•  Senior management and risk owners 
consider the root cause of each risk 
and assess the impact and likelihood 
of it materialising. The analysis is 
documented in a risk register, which 
identifies the level of severity, probability, 
ownership, and mitigation measures, 
as well as any further actions (and 
timescale for completion) for each 
significant risk

•  The Group’s Executive Committee is 

also the Risk Management Committee. 
This Committee meets on a regular 
basis (usually monthly). The status of the 
most significant risks and mitigations are 
reviewed at each meeting, with other 
risks reviewed at least annually 
•  The Executive Directors also meet 
with senior managers on a regular 
basis throughout the year. This allows 
the Executive Directors to ensure that 
they maintain visibility over the material 
aspects of strategic, financial and  
other risks

•  The Group’s Audit and Risk Committee 
assists the Board in assessing and 
monitoring risk management across 
the Group. The role of the Committee 
includes ensuring the timely identification 
and robust management of inherent 
and emerging risks, by reviewing the 
suitability and effectiveness of risk 
management processes and controls. 
The Committee also reviews the risk 
register to ensure net risk and proposed 
further actions are consistent with the 
risk appetite set by the Board.

Internal control
The Group has a robust process of 
financial planning and monitoring, 
which incorporates Board approval 
of operating and capital expenditure 
budgets. Performance against the budget 
is subsequently monitored and reported 
to the Board monthly. The Board also 
monitors overall performance against 
operating, safety and other targets set 
at the start of the year.

Performance is reported formally to 
shareholders through the publication 
of results both annually and half-yearly. 
Operational management regularly reports 
on performance to the Executive Directors.

Day-to-day operations are supported 
by a clear schedule of authority limits 
that define processes and procedures 
for approving material decisions. This 
ensures that projects and transactions 
are approved at the appropriate level of 
management, with the largest and most 
complex projects being approved by the 
Board. The schedule of authority limits  
is reviewed on a regular basis so that  
it matches the needs of the business.

Identify risks

Assess gross risk

Quantify net risk

Identify existing mitigation

Identify any further  
action required

Monitor  
and control

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The Group also has processes in place 
for ensuring business continuity and 
emergency planning.

In order to further enhance the internal 
control and risk management processes, 
KPMG provides an outsourced internal 
audit service to the Group. KPMG work 
closely with the Risk Management 
Committee in delivering the Group’s 
internal audit programme. Other third 
party experts are also engaged to provide 
internal audit reviews where appropriate 
e.g. cyber security.

Strategic risk register
The Group maintains a risk register that 
identifies key and emerging risks, the 
probability of those risks occurring and the 
impact they would have on the Group if 
unmitigated. Against each gross risk, the 
controls that exist to manage and, where 
possible, minimise or eliminate those risks 
are also listed, and an assessment of 
net risk is provided. The risk register also 
identifies any further actions required such 
that net residual risk is consistent with the 
risk appetite set by the Board. The register 
is regularly updated to reflect changes 
in circumstances.

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03 04 05

06 07

01 02

08

High

Low

Medium
Impact

Principal risks

01   Macroeconomic and market conditions

02   Cyber security

03   Health & Safety

04   Supply chain risk

05   Sustainability and climate change

06   Managing change

07   ERP systems implementation

08   Operational and regulatory compliance risk

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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PRINCIPAL RISKS 
AND UNCERTAINTIES

The Group is subject to a wide variety of risks and it is not practical to list out all risks that the Board is actively managing here. 
Principal risks are those risks which are identified as having a potentially material impact on the Group’s operations, achievement of 
its strategic objectives, or viability to continue as a going concern. The actions taken to mitigate these risks cannot provide absolute 
assurance that they will not materialise, but will either mitigate the impact or reduce the likelihood to a level aligned to the Board’s risk 
appetite. See details below for each of the principal risks, a description of the risk and how it may impact the Group, as well as the 
mitigations currently in place and any movement in the risk in the year.

Macroeconomic and market conditions 

Movement: 

  Strategic priorities: 

Our products are used in the residential and commercial building and construction markets, both within the RMI sector, for new 
residential housing developments and for new construction projects.

Our private RMI business is strongly correlated to the level of household disposable incomes. Our new build business is particularly 
influenced by the level of activity in the house building industry. Government economic and social policy can also have a significant 
impact on our business.

A weakening in macro or market conditions could have a significant impact on the short-term financial performance of the business. 
The UK has been impacted by persistent inflation, driven by significant increases in the cost of essentials such as gas and electricity 
and food. The UK base interest rate increased significantly throughout 2023, rising from 3.5% to 5.25%. Rates are expected to 
begin to fall from the middle of 2024 but are likely to stabilise at a level higher than those experienced in the preceding decade.  
The CPA now forecasts the private housing RMI and new build markets to both contract by 4% in 2024, after declines of 11% and 
19% respectively in 2023, before beginning to recover in 2025.

Specific market conditions can also impact upon the demand of our products, for example a competitor seeking additional market 
share through short-term price reductions. 

Mitigation

•  Notwithstanding macro conditions, we expect our new strategy and self-help initiatives to support sales and profit growth and 

drive good cash conversion

•  Initiatives include the optimisation and expansion of the branch network, an enhanced customer proposition and simplified 

business structures

•  We operate comfortably within the terms of our bank facility and related financial covenants.

Cyber security 

Movement: 

  Strategic priorities: 

A breach of IT security (externally or internally) could result in an inability to operate systems effectively (e.g. viruses) or the release  
of inappropriate information (e.g. hackers). Sophisticated phishing attacks are increasing in both frequency and complexity.

A breach of cyber security could have a significant impact on the reputation of the business as well as the resulting fines impacting 
the financial performance. 

The Group experienced a cyber incident in July 2022, causing significant disruption to our operations. The Group has subsequently 
strengthened further its cyber defences, but this remains a fast-evolving threat and continues to receive considerable management 
attention.

Mitigation

•  Ongoing investment in cyber risk detection and prevention tools, accelerated significantly since the cyber incident in July 2022
•  These measures include managed detection and response (‘MDR’), security instant event monitoring (‘SIEM’), privileged access 

management (‘PAM’) and firewall hardening

•  Physical security of servers at third-party off-site data centre, with full disaster recovery capability
•  Password and safe-use policies in place, internet usage monitored and anti-malware used
•  External cyber review and internal audit reviews conducted periodically, resulting in significant enhancements in defences
•  Cyber awareness/IT security campaign active for all employees
•  Financial crime protection and cyber liability insurance in place.

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Movement key: 

 Increase 

 No change 

 Decrease

Strategic priorities key: 

 Customer growth 

 Business effectiveness 

 People first 

 ESG leadership

Health & Safety 

Movement: 

  Strategic priorities: 

The Group’s production, manufacturing and distribution operations are carried out under potentially hazardous conditions. It is 
essential that safe environments are created and maintained for all employees and other stakeholders that access our facilities, 
and that the Group complies with all relevant laws and regulations.

A deterioration in our health and safety performance statistics, including increased or more serious injuries, or a breach of health 
and safety regulations could lead to significant financial and reputational damage to the business. 

Mitigation

•  Procedures and policies in place to support compliance with all relevant regulations
•  Regular communication and training on policy compliance
•  Monitoring procedures in place, including near miss and potential hazard reporting for health & safety matters 
•  A three-year health and safety strategy was launched in 2022, with implementation progressing well and an improvement  

in performance delivered in 2023

•  Internal and third-party site audits to assess compliance with our policies.

Supply chain risk 

Movement: 

  Strategic priorities: 

Our manufacturing and recycling operations rely on the supply of several core raw materials, and our branch network relies on the 
supply of third-party products.

In terms of supply, there are only a limited number of PVC resin and certain other raw material suppliers, impacting both the supply 
and price of these materials. Further, we have a limited capacity to store such materials at our sites. Failure to procure raw materials 
on a timely basis could impact on our ability to manufacture products and meet customer demand.

On pricing, several raw materials are priced in US Dollars and Euros, and therefore although we pay in Sterling, we are impacted by 
international currency markets.

Availability of recycling feedstock is limited, and dependent upon the level of RMI activity in the UK. The level of RMI activity can 
therefore significantly impact both the price and availability of recycling feedstock.

Finally, many of our key raw materials and third-party products are transported to the UK from the EU, and, to a lesser extent, 
the US and the Far East, therefore the capacity of global shipping can also impact both the availability and price of key materials.

Increasing costs could have a negative impact on the financial performance of the business. An inability to source the required 
materials could also impact financially, as well as upon the reputation of the business if we are unable to meet future demand.

Mitigation

•  Initiatives to improve supply chain resilience, including sourcing alternative/more local sources of key raw materials and  

third-party products

•  Procurement strategy in place to secure new supply lines for recycling feedstock (i.e. post-consumer and post-industrial waste)
•  Where possible we agree fixed price contracts with key suppliers to mitigate the risk of input cost increases
•  Although we do not hedge currency, where possible we agree pricing in GBP to mitigate exchange rate volatility
•  All new suppliers are now required to complete a cyber risk questionnaire, and regular reviews are conducted to test the financial 

stability of key suppliers.

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

Sustainability and climate change 

Movement: 

  Strategic priorities: 

Demonstrating improving business sustainability is becoming increasingly important to all stakeholders. 

Failure to improve in all material aspects of ESG (environmental, social, governance) could lead to regulatory and other challenges 
e.g. employee recruitment and retention.

If we do not deliver on our environmental targets and establish a credible pathway to carbon neutrality and net zero, investors 
and lenders may show a preference to allocate capital to businesses with better understood climate impacts and a clear plan 
to improve.

There are physical risks associated with climate change. The Group operates from over 200 locations, and with a changing climate 
there is an elevated risk that elements of our operations could be impacted by fire, flooding or other environmental issues.

Mitigation

•  Strong underlying position on sustainability underpinned by window recycling operation, which drives significant carbon savings 

compared to the use of virgin PVC resin

•  We conduct regular environmental risk assessments at existing and potential sites. Risks are managed through local business 
continuity plans. In 2023 we enhanced our risk assessments using a physical risk analysis software tool, providing a greater  
depth of information for each site

•  The Group established a new ESG and Social Values Board Committee towards the end of 2022
•  In 2023 we appointed CEN-ESG, a specialist ESG consultancy, to support the development of our ESG strategy and improve  

our ESG data and disclosures. This work includes the following:

 – Materiality assessment completed in 2023 to help us determine the most important sustainability topics to the business 

With this analysis we surveyed a selection of employees, suppliers, customers, banks and shareholders

 – Development of a baseline carbon footprint for the business (Scope 1, 2 and 3), identifying key decarbonisation levers 
 – Using the above outputs to define ESG objectives and develop a sustainability strategy, supported by appropriate 

governance and internal controls

 – This includes an ambition to achieve Net Zero on our emissions by 2045 (which is highly dependent on reducing emissions 
in the PVC resin supply chain). We will now work to submit our targets to the Science Based Targets initiative in 2024, 
which will ensure we are aligned with the UK Government’s Net Zero Strategy. Once approved, we will develop and publish 
a Net Zero Transition Plan outlining how the targets will be met.

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Movement key: 

 Increase 

 No change 

 Decrease

Strategic priorities key: 

 Customer growth 

 Business effectiveness 

 People first 

 ESG leadership

Managing change 

Movement: 

  Strategic priorities: 

The Group has been through a period of significant organisational change over the past 18 months. At Board level, this includes 
the appointment of a new Chairman and five new Non-executive Directors, largely to replace retiring non-executives. In addition, 
Darren Waters joined the business as Chief Executive, following the retirement of Mark Kelly in May 2023.

Following Darren’s appointment, the Board conducted a review of the Group’s strategy, including the optimisation and expansion of 
the branch network, an enhanced customer proposition and simplified business structures. With this review now complete, we have 
reset our ambition for the business and identified a clear strategy for organic growth and improved operating margins, which has the 
potential to create significant shareholder value.

Furthermore, as detailed below, we have embarked upon a significant and complex multi-year project to replace our Enterprise 
Resource Planning (‘ERP’) system.

Embracing and effectively managing change is fundamental to the Group’s future success. There is a risk that the pace and extent 
of change puts the resources and bandwidth of the organisation under strain, leading either to a failure to effectively deliver the new 
strategy or implement the new ERP system, which could have significant financial and operational implications.

Component risks include the ability to attract, retain and recruit the right calibre of senior managers with the required skills and 
experience, in particular the technical ability to execute a complex IT implementation, and the risk that our various stakeholders do 
not respond positively to our new strategy.

Mitigation

•  The Group has an experienced Board with significant, relevant experience in delivering effective change programmes
•  We are in the process of communicating our new strategy to all stakeholders so that they each understand the part they can play 

in delivering our ambition

•  We have an experienced Director of IT and an effective internal team in place with good experience of complex IT 

implementations

•  We have strong relationships with our major customers and suppliers
•  The ‘People First’ strategic pillar was launched with the aim of making Eurocell a great place to work, through a focus on health 

and safety, an enhanced employee value proposition, improved levels of engagement and effective talent management

•  Developing a successful track record and clear strategic direction provides an attractive backdrop to joining the senior team  

at Eurocell

•  We have market rate compensation for all personnel including equity-based long-term incentive plans in place for the senior team.

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

Movement key: 

 Increase 

 No change 

 Decrease

Strategic priorities key: 

 Customer growth 

 Business effectiveness 

 People first 

 ESG leadership

ERP systems implementation 

Movement: 

  Strategic priorities: 

The Group relies on its SAP Enterprise Resource Planning (‘ERP’) system for all aspects of its operations. 

However, we have concluded that the age profile of our SAP system has become a limiting factor in the development of the 
business. In addition, the current system becomes unsupported in 2027.

We have therefore begun a major project to upgrade or replace SAP, the major components of which are:

•  A front-end trading system to support the branch network
•  A back-end ERP System to support all other functions of the business, including manufacturing, recycling, warehousing, 

distribution and finance.

In total, we anticipate implementation to be a two-to-three-year process, and we estimate the total costs of the project will be in the 
region of £8-10 million.

Implementation of the new trading system for the branch network (Intact IQ) is already underway, with transition expected early 
in 2025. We expect to select an ERP system in H1 2024, with transition by mid-2026.

The successful implementation of the new system is critical to the long-term prospects of the business. We expect the new systems 
will drive major improvements in our customers’ experience and significantly increase the efficiency of our operations. However, 
it is likely to be a complex process, which will absorb significant time and resource. 

Mitigation

•  Experienced Director of IT and internal team in place with good experience of complex IT implementations
•  Significant incremental resource now assigned to the project, with further recruitment planned for the ERP implementation
•  Third party expert consulting firm in place to oversee and advise on the project
•  Board-led Steering Group in place to monitor progress
•  Intact IQ is our selected partner for the new branch trading system. Intact has a strong reputation within our sector, with a 

specialism in delivering electronic point-of-sale solutions to multi-site building product distributors
•  Two leading ERP system providers are being assessed against key requirements for the business.

Operational and regulatory compliance risk 

Movement: 

  Strategic priorities: 

The business is dependent on the continued and uninterrupted performance of our production facilities.

Each of the facilities is subject to operating risks, such as: industrial accidents (including fire); extended power outages; lack of 
access to power; withdrawal of permits and licences (e.g. the regulated operation of the recycling facility); breakdowns in machinery; 
equipment or information systems; prolonged maintenance activity; strikes or other extended workforce absences; natural disasters; 
and other unforeseen events.

We may be adversely affected by the crystallisation of unexpected corporate or regulatory risks, for example future REACH 
(registration, evaluation, authorisation and restriction of chemicals).

Failure to comply with relevant laws and regulations could result in significant fines and reputational damage, whereas inability 
to manufacture or deliver goods would have a significant financial and reputational impact.

Mitigation

•  Regular planned maintenance to reduce the risk of plant failure, including maintenance capital investment of >£5 million per 

annum across the Group

•  Business continuity plans in place for all major sites and the branch network, which are tested periodically
•  Procedures and policies in place to support compliance with all relevant regulations
•  Regular communication and training on policy compliance. 

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VIABILITY STATEMENT

As required by section 4 of the UK Corporate Governance Code, 
the Directors have taken into account forecasts to assess the 
future funding requirements of the Group, and compared them 
with the level of committed available borrowing facilities.

Going concern
The Directors have reviewed the 
Company’s and the Group’s forecast 
and projections, which demonstrate 
that the Company and the Group will 
have sufficient headroom on our bank 
facilities for the foreseeable future, for 
the avoidance of doubt being a period 
of more than 12 months from the date 
of signing this Strategic Report, and that 
the likelihood of breaching the related 
covenants in this period is remote. 
See page 134 for further details.

Accordingly, the Directors continue to adopt 
the going concern basis in preparing the 
Annual Financial Statements.

This Strategic Report was approved 
by the Board on 19 March 2024 and 
signed on its behalf by:

Darren Waters
Chief Executive

Michael Scott
Chief Financial Officer

A period of three years has been adopted 
as this is the time frame used by the 
Board as our strategic and planning horizon. 
The assessment of viability has been 
made with reference to the Group’s current 
position and long-term future prospects, 
our strategy, management of principal 
risks, and also the Board’s assessment 
of the outlook in the marketplace, all of 
which are covered in detail within the 
Strategic Report.

The Board considers its strategy and risks 
on strategy away-days, and revisits these 
annually when considering the next year’s 
budget. The three-year plan considers 
revenue and earnings growth and how 
this impacts on cash flows and key ratios. 
Operational plans and financing options 
are considered as part of this process.

In preparing the plan, we adopt a prudent 
forecast in respect of organic sales growth, 
but assume other initiatives, in line with the 
published strategy. 

The plan is stress tested by applying 
the following severe but plausible 
downside scenarios:

Scenario 1
Macroeconomic conditions or a 
period of operational disruption 
due to external factors, such 
as a cyber incident, or internal 
factors such as disruption due to 
the implementation of a new ERP 
system, lead to a decline in sales
Decreases in revenues have been applied 
over the three-year plan period.

Scenario 2
Commodity prices and/or exchange 
rates or raw material shortages 
lead to a significant and sustained 
increase in resin prices that cannot 
be mitigated through selling 
price increases
Increases in resin costs have been applied 
over the three-year plan period.

Scenario 3
Scenario 1 and 2 combined
There is a possibility that both of the above 
scenarios could materialise at the same 
time; therefore, we have assessed the 
combined impact through the three-year 
plan period.

The Board considers these tests to be 
sufficient to test the viability of the Group 
given our size and the markets we operate 
within. As described in Principal Risks and 
Uncertainties above, we have measures in 
place to help mitigate the impact of these 
events should they occur.

The Group has a £75 million Revolving 
Credit Facility. Monthly cash flow 
projections show significant headroom 
throughout the period to December 2026. 
The facility includes standard covenants 
for leverage and interest cover, which are 
measured twice per annum at June and 
December. The projections also show 
good headroom on the covenants at each 
measurement date to December 2026.

The Directors confirm that we have a 
reasonable expectation that the Company 
and the Group will continue in operation 
and meet our liabilities as they fall due 
in the next three years.

Eurocell plc  Annual Report and Accounts 2023
Eurocell plc  Annual Report and Accounts 2023

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BOARD OF DIRECTORS

Derek Mapp
Non-executive  
Chair 

Darren Waters
Chief Executive 

Michael Scott
Chief Financial Officer 

Frank Nelson
Senior Independent 
Non-executive Director 

N

S

S

Date of  
appointment:
16 May 2022 
(Chair from 1 July 2022)

Date of  
appointment:
11 April 2023 (Chief 
Executive from 11 May 2023)

Date of  
appointment:
1 September 2016

RNA

Date of  
appointment:
4 February 2015

Experience:
Derek is an experienced chair 
and has a wealth of commercial 
and operational knowledge.

Previously, he was Chair of 
Informa plc from March 2008 
until his retirement in June 
2021 and was also Chair of 
Huntsworth plc from December 
2014 to March 2019. Prior to 
that, Derek was Chief Executive 
Officer of Tom Cobleigh plc, 
Executive Chair of Leapfrog 
Day Nurseries Limited, Chair 
of East Midlands Development 
Agency and Sport England 
and also served on a number 
of Government agencies 
and boards.

Experience:
Darren joined the Group in 
April 2023 as Chief Executive 
Designate and was appointed as 
Chief Executive on 11 May 2023. 

He was formerly Chief Operating 
Officer for Ibstock plc and 
has extensive experience and 
knowledge of the building 
products and fenestration sectors 
in the UK. Prior to this, Darren 
was the Chief Executive for 
Tyman plc (UK and Ireland) for 9 
years and previously held senior 
management roles at Kenda 
Capital BV, Anglo American plc 
and RMC Group plc.

Experience:
Michael joined the Group 
as Chief Financial Officer 
in September 2016. 

He previously worked for Drax 
Group plc, where he held senior 
financial positions including 
Group Financial Controller and 
Head of Corporate Finance 
& Investor Relations. Prior 
to Drax, Michael worked for 
MT International and Arthur 
Andersen. He is a member 
of the Institute of Chartered 
Accountants in England 
and Wales.

Experience:
Frank is a qualified accountant 
with over 30 years’ experience in 
the housebuilding, infrastructure 
and energy sectors. 

He was previously a Non-
Executive Director for HICL 
Infrastructure plc, McCarthy & 
Stone plc and Telford Homes Plc. 
Prior to this, Frank was Finance 
Director for Galliford Try plc for 
12 years and Finance Director 
for Try Group plc. He is a fellow 
of the Chartered Institute of 
Management Accountants.

External appointments:
•  Chair of Mitie Group plc  

External appointments:
•  None.

External appointments:
•  None.

External appointments: 
•  Chair of Van Elle Holdings plc 

(FTSE 250)

•  Director of several private 

companies which relate to  
his other business interests.

(FTSE AIM)

•  Chair of DSM SFG Group 

Holdings Ltd (Private Equity).

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Committee key:

Member of the 
Audit and Risk 
Committee

Member of the 
Remuneration 
Committee

Member of the  
Nomination 
Committee

Member of the  
Social Values and 
ESG Committee

Denotes  
Committee Chair

Kate Allum
Independent  
Non-executive 
Director 

Alison Littley
Independent  
Non-executive 
Director 

Iraj Amiri
Independent  
Non-executive 
Director 

Will Truman
Independent  
Non-executive 
Director 

N

SR

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SRNA

SNA

Date of 
appointment:
1 July 2022

Date of 
appointment:
1 July 2022

Date of 
appointment:
7 November 2022

Date of 
appointment:
11 May 2023

Angela 
Rushforth
Independent  
Non-executive 
Director

SRN

Date of 
appointment:
1 February 2024

Experience:
Iraj was a partner with 
Deloitte for 20 years, 
leading its national 
internal audit group 
and serving clients in 
the financial, retail and 
public sectors, and was a 
recognised global expert 
and authority on internal 
audit and assurance 
functions. During this 
time, he was also Global 
Head of Internal Audit 
for Schroders plc, on a 
secondment basis, for 
over 10 years.

Previously, Iraj was a 
member of the FCA’s 
Regulatory Decisions 
Committee and a 
trustee of the National 
Employment Savings 
Trust (NEST). He is a 
fellow of the Institute of 
Chartered Accountants  
in England and Wales. 

Experience:
Will is commercially 
focused and results-
driven with significant 
Board experience, in 
both management and 
advisory capacities, 
and brings expertise in 
stakeholder management 
and M&A activities. 

He held a Non-executive 
advisory role at 
Imagesound Ltd up to 
December 2023, having 
previously been Chief 
Executive Officer for c.9 
years up to April 2023, 
and after having served 
as Chief Financial Officer 
for c.7 years prior to that. 
Previously, Will was an 
Associate Director within 
Transaction Services 
at KPMG LLP and is a 
Fellow of the Institute of 
Chartered Accountants  
in England and Wales. 

Experience:
Angela is a seasoned 
business leader in the 
building materials sector, 
with significant branch 
network experience and 
insights from both multi-
site retail and merchanting. 

She has held senior roles 
across the various parts  
of the Travis Perkins group 
since 2015 and has been 
a member of its leadership 
team since 2020. Prior 
to her current role at 
Toolstation (see below), 
Angela was Managing 
Director of BSS. Before 
joining Travis Perkins, she 
was Managing Director 
of Ridgeons Group, 
one of the UK’s largest 
independent builders’ 
merchants.

External 
appointments:
•  Non-executive Director 
of Coventry Building 
Society (Private)

External 
appointments:
•  Non-executive Director 
of Figura Analytics Ltd 
(Private).

External 
appointments:
•  Managing Director of 

Toolstation Ltd (Private).

Experience:
Kate has extensive 
experience at board 
level, holding a variety 
of senior executive and 
non-executive roles in 
the commercial sector 
in a wide variety of 
companies, cultures  
and countries. 

Previously, she was Chair 
of Anpario plc and a  
Non-executive Director  
of Cranswick plc, SIG plc, 
Stock Spirits Group plc 
and Origin Enterprises plc 
and was Chief Executive 
Officer of First Milk Limited  
and CeDo Limited, and  
the Head of European 
supply chain at 
McDonalds.

Experience:
Alison has substantial 
experience within 
international blue-
chip organisations, 
including multinational 
manufacturing, supply 
chain operations and 
marketing services. 

Previously, she was a 
Non-executive Director 
of musicMagpie plc, 
Headlam Group plc and 
James Hardie Industries 
plc and held a variety 
of senior management 
positions at Diageo plc 
and Mars Inc, and was 
Chief Executive Officer 
of Buying Solutions, an 
agency to HM Treasury.

External 
appointments:
•  Non-executive Director 

External 
appointments:
•  Non-executive  

Director of Xaar plc 
(FTSE All-Share)

of Co-op Group  
(Private co-operative)
•  Chair of the Court at  
the University of the 
West of Scotland 
(Private)

•  Non-executive Director 
of Edward Billington  
and Son Ltd (Private).

•  Non-executive Director 

•  Non-executive Director 

of Norcros plc  
(FTSE All-Share).

of Development 
Bank of Wales plc 
(Government-owned)
•  Non-executive Director 
of Aon UK Ltd (Private).

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75

 
 
 
EXECUTIVE COMMITTEE

Executive Committee 
(in addition to Darren Waters and Michael Scott)

Beth Boulton
Marketing Director
Beth joined Eurocell in November 2021. 
She previously worked for Magnet 
Kitchens where she was Head of 
Marketing and Digital. Prior to that role, 
Beth was Marketing Director at Utopia 
Bathrooms and has also held positions  
at Topps Tiles and Jewson.

Colin Hales
Chief Operating Officer
Colin joined Eurocell in May 2022. He 
previously worked for Envases where 
he was Managing Director and has 
extensive experience across multi-site 
operations where he has led and managed 
functions incorporating manufacturing, 
distribution and supply chain planning. 
Previously, Colin held roles at Kingspan 
Insulation Boards and also at Kongsberg 
Automotive where, most recently, he was 
Vice President of Business Area Interior 
Systems.

Catherine (Cat) Hambleton-Gray
People Director
Cat joined Eurocell in January 2024. She 
is a highly experienced HR practitioner, 
having previously been HR Director 
at Home Instead, a national specialist 
provider of home help. Prior to that, she 
held senior leadership roles with Halfords, 
Pets at Home, Medivet and Costa Coffee.

Andy McDonnell
Commercial Managing Director
Andy joined Eurocell in May 2018, initially 
as Managing Director for the Building 
Plastics division, and more recently has 
stepped up to the role of Commercial 
Managing Director, with responsibility for 
the majority of commercial activities in 
both our major divisions. He previously 
held senior leadership positions in retail 
and trade at B&Q, TradePoint and Oak 
Furniture Land.

Mike McKay
Group IT Director
Mike joined Eurocell in March 2020. He 
previously worked for Polypipe Group 
(now Genuit Group) where he was Group 
Information Services Director for 15 years. 
Immediately prior to this, Mike was Head 
of Information Services for William Grant & 
Sons and he has also held positions with 
Ascent Technology and APV Baker.

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LETTER FROM THE CHAIR

Dear Shareholder, 
At Eurocell, we recognise the importance 
of effective corporate governance 
in delivering long-term success and 
sustainability for the Group. 

On behalf of the 
Board, I am pleased 
to introduce 
Eurocell’s Corporate 
Governance Report 
for the year.”

This report sets out the corporate 
governance framework and explains how 
it underpins and supports the Executive 
Committee and senior management in 
delivering the Group’s strategy.

2023 has continued to be a period of 
transition for the Board, as we welcomed 
Darren Waters as Chief Executive 
in April, along with Will Truman and 
Angela Rushforth as new Non-executive 
Directors in May 2023 and February 2024 
respectively, biographies for whom can be 
found on pages 74 and 75.

We have a culture of open communication 
and mutual trust, and these principles, 
which are essential to good governance, 
have underpinned our Board discussions.

With the on-going impact of significant 
cost inflation, an uncertain macroeconomic 
outlook and weaker markets, this has 
included early and decisive action on costs 
in response to lower volumes, and a focus 
on cash and working capital management, 
which have positioned the business well 
for when markets recover.

Following Darren’s arrival, we have taken 
the opportunity to review the Group’s 
strategy, including the optimisation and 
expansion of the branch network, an 
enhanced customer proposition and 
simplified business structures. Through 
this work, which was completed in Q4, 
we have identified new opportunities 
for growth and efficiencies, which we 
believe will, over the medium-term, drive 
sustainable growth in shareholder value. 
Further details of the new strategy, which 
includes our purpose and values, are set 
out on pages 18 to 29.

Environmental, Social and Governance 
(‘ESG’) considerations are an increasing 
focus for our stakeholders. The recently 
established Social Values and ESG 
Committee began its work in 2023, with  
a focus on sustainability, employee welfare 
and responsible business practices, as 
well as our contribution to the societies 
we operate in. Towards the end of 
the year, we appointed ‘CEN-ESG’ to 
support the development of our ESG 
strategy, including a path to net zero, as 
well as enhance our ESG reporting and 
disclosures. Details of our work in this area 
are set out in the Sustainability Report on 
pages 32 to 49.

I am very grateful for the continued strong 
shareholder support that we receive, 
which enables us to build a platform for 
long-term sustainable growth, and I hope 
to see that continuing into the future.

Throughout the year, we have continued 
to apply the principles and provisions of 
the UK Corporate Governance Code (the 
‘Code’), under which this report has been 
prepared, and the following reports provide 
details of the Board’s activities during the 
year, including how it, and its Committees, 
have discharged their governance duties.

In the face of significant macroeconomic 
and market challenges, the Board has 
continued to provide oversight of, and 
support for, the Executive Committee. 

Derek Mapp
Chair

19 March 2024

Eurocell plc  Annual Report and Accounts 2023

77

 
 
 
LETTER FROM THE CHAIR CONTINUED

Role of the Board
The Board currently comprises a  
Non-executive Chair, six Non-executive 
Directors and two Executive Directors, 
who are equally and collectively 
responsible for the proper stewardship 
and leadership of the Company. Their 
biographical details are set out on pages 
74 and 75.

In accordance with the Code, at least 
half the Board, excluding the Chair, 
should be Non-executive Directors, 
who are determined by the Board 
to be independent in character and 
judgement and free from relationships 
or circumstances which may affect, or 
could appear to affect, this judgement. 
The Company regards Frank Nelson, Kate 
Allum, Alison Littley, Iraj Amiri, Will Truman 
and Angela Rushforth as ‘independent’ 
Non-executive Directors within the 
meaning of the Code and therefore is 
considered to be compliant in this area.

The Board also considers diversity and 
inclusion throughout the Group and details 
of the extent to which the Board has met 
the FCA’s targets, in this regard, are set 
out on page 89.

The formal schedule of matters reserved 
for the Board’s consideration includes 
the following:

•  Approval of the Group’s strategy, 

long-term objectives, annual operating 
budgets and capital expenditure plans

•  Approving transactions of significant 
value or major strategic importance, 
including acquisitions

•  Approving significant changes to 
the Group’s capital, corporate or 
management structure

•  Monitoring and assessing the overall 
effectiveness of the Group’s risk 
management processes and internal 
control systems, including those related 
to health and safety, financial controls 
and anti-bribery policies and procedures

•  Approving the Annual and Half-Year 

Reports, including Financial Statements

•  Approving other corporate 

communications related to matters 
decided by the Board

•  Board appointments and succession 

planning and setting terms of reference 
for Board Committees

•  Remuneration matters, including the 
general framework for remuneration  
and share and incentive schemes.

Subject to those matters reserved for 
its decision, the Board has delegated 
to its Audit and Risk, Nomination, 
Remuneration and Social Values and ESG 
Committees certain authorities. There 
are written terms of reference for each 
of these Committees which are available 
on the Group’s corporate website at 
www.investors.eurocell.co.uk. Separate 
reports for each Committee are included in 
this Annual Report on pages 30 to 31 and 
pages 87 to 115.

Details of how opportunities and risks to the 
future success of the business have been 
considered and addressed can be found in 
the Strategic Report on pages 8 to 9, 50 to 
61 and 66 to 72. Details of the sustainability 
of our business model can be found in 
the Strategic Report on pages 32 to 49. 
Our governance framework underpins 
the delivery of strategy and can be found 
on page 79. An overview of the Group’s 
strategy can be found in the Strategic 
Report on pages 18 to 29.

The Directors are ultimately responsible 
for preparing the annual report and 
accounts and the Board confirms it 
considers them, taken as a whole, to be 
fair, balanced and understandable, and 
provides the information necessary for 
shareholders to assess the company’s 
position, performance, business model 
and strategy.

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CORPORATE GOVERNANCE STATEMENT

Governance Framework
The Board meets regularly to discuss key 
business issues and prescribe actions as 
appropriate. The Group’s reporting structure 
below Board level is designed so that all 
decisions are made by those most qualified 
to do so in a timely manner. Day-to-day 
management and the implementation 
of strategies agreed by the Board are 
delegated to the Executive Directors. 
Key to this delegation is the Executive 
Committee, which meets each month.

This structure enables the Board to 
make informed decisions on a range of 
key issues including strategy and risk 
management.

All the Directors have the right to have 
their opposition to, or concerns over, 
the operations of the Board and/or the 
management of the Company, noted 
in the minutes.

During the year, no such opposition or 
concerns were noted.

The Chair and the Non-executive Directors 
met during the year without the Executive 
Directors present.

Role of the Chair
The Board has concluded that the Chair 
has met the independence criteria of the 
Code on appointment.

There is a clear division of responsibilities 
between the Chair and the 
Chief Executive.

The Chair is responsible for ensuring 
that the Board functions effectively. He 
sets the agenda for Board meetings and 
ensures that adequate time is devoted to 
discussion of all agenda items, particularly 
strategic issues, facilitating the effective 
contribution of all Directors and ensuring 
that the Board as a whole is involved in  
the decision-making process.

Role of the Chief Executive
The Chief Executive has principal 
responsibility for all operational activities 
and the day-to-day management of 
the business, in accordance with the 
strategies and policies approved by the 
Board. The Chief Executive also has 
responsibility for communicating to the 
Group’s employees the expectations of 
the Board in relation to culture, values 
and behaviours.

Role of the Senior Independent 
Director and Non-executive 
Directors
The Senior Independent Director has an 
important role on the Board, providing a 
sounding board for the Chair, leading on 
corporate governance issues and serving 
as an intermediary for the other Directors. 
He is available to shareholders if they 
have concerns which contact through 
the normal channels of the Chair, Chief 
Executive or other Executive Directors has 
failed to resolve, or for which such contact 
is not appropriate.

Frank Nelson has served as Senior 
Independent Non-executive Director 
throughout the year.

All Non-executive Directors are required to 
allocate sufficient time to the Company to 
discharge their responsibilities effectively. 
The Non-executive Directors act in a way 
they consider will promote the long-term 
sustainable success of the Group for the 
benefit of, and with regard to the interests 
of, its stakeholders.

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• Independent Non-executive Chair 

Eurocell plc Board Members:
  • 6 Independent Non-executive Directors 

  • 2 Executive Directors

Audit and Risk  
Committee Members:
•  4 Independent  

Remuneration 
Committee Members:
•  5 Independent 

Nomination Committee 
Members:
•  Independent  

Non-executive Directors

Non-executive Directors

Non-executive Chair

•  6 Independent  

Social Values and ESG 
Committee Members:
•  5 Independent  

Non-executive Directors
•  2 Executive Directors and 

The Audit and Risk 
Committee’s role is to 
assist the Board with 
the discharge of its 
responsibilities in relation 
to financial reporting, 
internal controls, risk 
management, compliance 
and audit.

The Remuneration 
Committee recommends 
the Group’s policy on 
executive remuneration 
and determines the 
levels of remuneration for 
Executive Directors, the 
Chair of the Board and 
senior management.

Non-executive Directors

3 senior managers

The Nomination 
Committee assists 
the Board in reviewing 
the structure, size and 
composition of the Board 
and succession planning 
for senior management.

The Social Values and 
ESG Committee’s role 
is to provide formal and 
transparent oversight 
of the Group’s ‘ESG’ 
programme and value-led 
agenda.

 See Committee 
report on  
 pages 92 to 97

 See Committee 
report on  
 pages 98 to 115

 See Committee 
report on  
 pages 87 to 91

 See Committee 
report on  
 pages 30 to 31

Executive Committee
The Executive Committee comprises senior managers, including the 2 Executive Directors who act as a bridge between the 
Board and this Committee. Management teams report to members of the Executive Committee. The Board receives regular 
updates from the Executive Committee in relation to business issues and developments.

 See page 76

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CORPORATE GOVERNANCE STATEMENT CONTINUED

Board composition, commitment 
and election of Directors
The Nomination Committee leads 
the process for Board appointments 
and makes recommendations to the 
Board. Prior to appointment, Board 
members, in particular the Chair and 
the Non-executive Directors, disclose 
their other commitments and agree to 
allocate sufficient time to the Company 
to discharge their duties effectively and 
ensure that these other commitments do 
not affect their contribution.

The Executive Directors may accept an 
outside appointment provided that such 
appointment does not in any way prejudice 
their ability to perform their duties as 
Executive Directors of the Company. 
Darren Waters and Michael Scott do not 
currently hold any outside appointments.

The Non-executive Directors’ appointment 
letters anticipate a minimum time 
commitment of 20 days per annum, 
recognising that there is always 
the possibility of an additional time 
commitment and ad hoc matters arising 
from time to time, particularly when 
the Company is undergoing a period 
of increased activity. The average time 
commitment inevitably increases where a 
Non-executive Director assumes additional 
responsibilities such as being appointed to 
a Board Committee.

All new Non-executive Directors undergo 
an induction programme and as such 
spend considerably more than the 
minimum commitment during the course 
of a year. All Non-executive Directors 
are required to inform the Chair before 
accepting another position in order to 
ensure the Director has sufficient time 
to fulfil their duties. The current Board 
commitments of all Directors are shown 
on pages 74 and 75 and their terms of 
appointment are reported on page 105.

Summaries of the Board members’ length of service, ethnicity, gender and age 
(at 31 December each year) is set out in the charts below:

Length of service

  0-2 years 

  3-7 years 

  8-9 years

2

2023

Gender

2

2023

6

6

2

2

2

2022

4

  Male 

  Female

2022

6

Ethnicity

1

  White British 

  Other ethnic group

1

2023

2022

Age

2

2

7

1

7

  40-49 

  50-59 

  60-69 

  70-79

2

2

2023

2022

3

4

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The Company’s Articles of Association 
contain powers of removal, appointment, 
election and re-election of Directors and 
provide that all of the Directors must retire 
and may offer themselves for re-election  
at each Annual General Meeting (‘AGM’).

At the upcoming AGM, all the current 
Directors intend to offer themselves for 
election/re-election, with the exception 
of Frank Nelson who will step-down 
after nine years of service, in accordance 
with the Code. Following the conclusion 
of the Board evaluation process, the 
Board considers all the Directors to be 
effective, committed to their roles and to 
have sufficient time available to perform 
their duties.

The Board has a process in place to 
assess the current and future skills and 
experience needed by the Non-executive 
Directors against a matrix of requirements, 
through which it has determined that the 
Non-executive Directors are independent 
and that the Board, as a whole, has 
appropriate and complementary skills 
and experience.

Board evaluation and effectiveness
In accordance with the Code, a formal 
evaluation of the Board’s performance, 
along with its committees, Chair and 
individual Directors was conducted during 
the year, with the results presented and 
discussed at the March 2024 Board 
meeting.

The external evaluation was performed by 
Emma Haddleton, of Haddleton Knight, 
who had no connection with the Company 
or any individual Director.

In addition to observing the December 
2023 Board and Committee meetings, 
individual interviews were conducted 
with each Board member and the Group 
Company Secretary, all of whom fully 
engaged with the process and provided 
their qualitative feedback. The anonymity 
of respondents was ensured to promote 
an open and frank exchange of views.

The timing and methodology of the Board 
evaluation was primarily influenced by the 
continued changes to the Board during the 
year. During 2023, Iraj Amiri succeeded 
Frank Nelson as Chair of the Audit and 
Risk Committee, and Will Truman was 
appointed as a Non-executive Director, 
who represents the Board on the steering 
group in place to advise on new systems 
implementation.  

In addition, towards the end of the year, a 
search for a further Non-executive Director 
was commenced, to bring expertise 
to support the strategy of refocussing 
growth ambitions to the branch estate, 
which resulted in Angela Rushforth being 
appointed in February 2024.

The executive management team also 
experienced significant change in the  
year with Darren Waters taking over the 
role of Chief Executive in May 2023 and 
the more recent appointment of Cat 
Hambleton-Gray as the new People  
Officer in January 2024.

Furthermore, in November 2023, the 
Board undertook a thorough review of 
the Group’s strategy, led by the executive 
management team, at which opportunities 
for growth in turnover, margin and profit 
were reviewed, along with the effective 
management of cash flow, as key parts 
of the overall strategy. This strategy 
was a core point of reflection during the 
evaluation process as all Board members, 
within this context, identified how they 
could contribute to achieving this plan.

The evaluation identified several areas of 
strength and some areas for enhancement 
and, overall, concluded that:

•  The Board operates in an effective and 

professional manner and has developed 
considerably over the last 12-18 months
•  Governance processes are transparent 

and well run

•  Risks are openly discussed with greater 

focus on health and safety

•  There is scope, and a desire, from the 

Board to develop further.

In addition, the evaluation highlighted: 

•  Given the significant change in members 

over the last 18 months, the Board 
was continuing to gain familiarity with 
each other, which was seen as work in 
progress with still more to achieve, and 
had not yet settled into being a team  
of players that all apply their individual 
skills fully

•  The Board had successfully transitioned 
to more strategic, and proportionately 
less operational, updates at meetings 
and this would continue to improve the 
quality of the Board’s debate. Focus 
on cash management and overseeing 
the investment in support systems and 
other capital requirements was now a 
focus for the Board

•  ESG, culture and people engagement 
had been given increased board focus 
in 2023, including the creation of a new 
Social Values and ESG Committee. 
Directors’ engagement with the 
workforce had continued with organised 
briefings that encouraged constructive 
feedback, for which all Non-executive 
Directors were scheduled to participate 
in 2024

•  Greater Board visibility and interaction 
with the leadership team was to be 
encouraged and developed further.

Taking all the above into account, the Board 
is satisfied that the current composition 
of the Board, and its committees, 
provides an appropriate balance of skills, 
experience, independence and knowledge 
to allow the Board and its Committees to 
discharge their duties and responsibilities 
effectively and in line with the Code.

Conflicts of interest
The duties to avoid potential conflicts 
and to disclose such situations for 
authorisation by the Board are the 
personal responsibility of each Director. 
All Directors are required to ensure that 
they keep these duties under review and 
to inform the Group Company Secretary 
of any change in their respective positions.

The Company’s conflict of interest 
procedures are reflected in its Articles 
of Association (‘Articles’). In line with 
the Companies Act 2006, the Articles 
allow the Directors to authorise conflicts 
and potential conflicts of interest, where 
appropriate. The decision to authorise 
a conflict can only be made by non-
conflicted Directors.

The Board, and its Committees, considers 
conflicts or potential conflicts at each 
meeting and, where such instances are 
identified, takes appropriate action, usually 
by excluding the conflicted party from any 
related discussions/decisions.

The Articles require the Company to 
indemnify its officers, including officers 
of wholly-owned subsidiaries, against 
liabilities arising from the conduct of the 
Group’s business, to the extent permitted 
by law. The Group carries Directors’ and 
Officers’ liability insurance.

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CORPORATE GOVERNANCE STATEMENT CONTINUED

Number of meetings  
attended/eligible to attend

Derek Mapp 

Frank Nelson
Martyn Coffey 
(stepped-down 11 May 2023)

Kate Allum

Alison Littley 

Iraj Amiri
Will Truman 
(appointed 11 May 2023)
Mark Kelly 
(retired 11 May 2023)
Darren Waters 
(appointed 11 April 2023)

Michael Scott

Audit 
and Risk 
Committee

Board

Remuneration 
Committee

Nomination 
Committee

Social 
Values 
and ESG 
Committee

6/6

6/6

1/1

6/6

6/6

6/6

5/5

1/1

5/5

6/6

—

4/4

—

—

4/4

4/4

2/2

—

—

—

—

3/3

1/1

3/3

2/2

2/2

—

—

—

—

2/2

2/2

1/1

2/2

2/2

2/2

1/1

—

—

—

—

—

—

1/1

1/1

1/1

1/1

—

1/1

1/1  

Board meetings and attendance
There were six full Board meetings held 
during 2023, four meetings of the Audit 
and Risk Committee, three meetings of the 
Remuneration Committee, two meetings 
of the Nomination Committee and one 
meeting of the Social Values and ESG 
Committee. All of these meetings were 
held in-person and were attended in full.

Board packs are distributed in the week 
prior to each meeting to provide sufficient 
time for Directors to review their papers in 
advance. If Directors are unable to attend 
a Board meeting for any reason, they 
nonetheless receive the relevant papers 
and are consulted prior to the meeting 
and their views are made known to the 
other Directors.

In addition, three virtual Board update 
meetings were held during 2023, in 
order to keep the Board fully updated on 
financial and operational matters. There 
was full attendance for all of these update 
meetings, with the exception of one 
director at one virtual meeting (due to a 
pre-existing engagement), which helped 
maintain a high level of Board awareness 
and support good governance.

Irrespective of their Committee 
membership, all members of the Board, 
including the Chair of the Board, Chief 
Executive and Chief Financial Officer, are 
invited to attend all Committee meetings, 
but are never involved in discussions 
and decisions regarding their own 
remuneration or appointment/replacement. 
In addition, the Audit and Risk Committee 
also meets with the external auditors 
without any Executive Directors 
being present.

The Group Company Secretary is 
also Secretary to the Audit and Risk, 
Remuneration, Nomination and Social 
Values and ESG Committees, and attends 
all meetings for this purpose.

The Group Company Secretary
All the Directors have access to the advice 
and services of the Group Company 
Secretary. The Group Company Secretary 
has responsibility for ensuring that all 
Board procedures are followed and for 
advising the Board, through the Chair, 
on all governance matters. The Group 
Company Secretary provides updates to 
the Board on regulatory and corporate 
governance issues, new legislation, and 
Directors’ duties and obligations. The 
appointment and removal of the Group 
Company Secretary is one of the matters 
reserved for the Board. 

Paul Walker has served as Group 
Company Secretary throughout the year.

Whenever necessary, Directors may take 
independent professional advice at the 
Company’s expense. Board Committees 
are provided with sufficient resources to 
undertake their duties, including the option 
to appoint external advisers when they 
deem it appropriate.

Board induction, development 
and support
Following appointment, a new Director 
undergoes an induction programme, 
which includes a teach-in from Executive 
Committee members on key aspects of 
the business, including the background to 
our industry and markets, as well as the 
Company’s strategy, commercial approach, 
manufacturing and logistics operations, 
administrative functions and culture.

Summary of induction programme:

Understand the business
•  Meet, on a one-to-one basis, the 

Chair, Executive Directors and other 
Non-executive Directors

•  Receive teach-in presentations from 
all key functions within the Group, 
including Commercial, Operations, 
Human Resources, Finance, 
Marketing and IT

•  Meet with external stakeholders 

where appropriate e.g. customers, 
suppliers, advisers, and in some 
cases, major shareholders
•  Review previous Board and 

Committee papers, Committee terms 
of reference, investor presentations 
and staff survey results.

Meet our colleagues
•  Meet with the Executive Committee 

and senior management teams
•  Visit all major operational sites, 
including factories, the main 
warehouse, a selection of branches 
and the main offices, including an 
opportunity to meet with colleagues 
from these areas.

Individual development and training needs 
are identified through the Board evaluation 
process and through individual reviews 
between the Directors and the Chair. 

Risk management  
and internal control
The Board acknowledges its responsibility 
for determining the nature and extent of 
the significant risks it is willing to take in 
achieving its strategic objectives, and for 
the Group’s system of internal control.

The Board has carried out a review of 
the effectiveness of the Group’s risk 
management and internal control systems. 
This included a review of current and 
emerging risks, along with a review of 
financial, operational and compliance 
controls, for the period covered by this 
Annual Report.

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In doing so, s172 requires the Directors  
to have regard (amongst other matters) to:

•   The likely consequences of any decision 

in the long term

•   The interests of the Company’s 

employees

•   The need to foster the Company’s 

business relationships with suppliers, 
customers and others

•   The impact of the Company’s operations 
on the community and the environment 

•   The desirability of the Company 
maintaining a reputation for high 
standards of business conduct
•   The need to act fairly as between 

members of the Company.

The Board considers information from 
across the organisation to help understand 
the impact of its operations and decisions, 
and the interests and views of our key 
stakeholders. This includes reviews 
of strategy, financial and operational 
performance, as well as information 
covering areas such as key risks, 
and legal and regulatory compliance.

This information is provided to the 
Board, and its Committees, through 
reports sent in advance of each meeting, 
and through in-person presentations, 
where appropriate. As a result of these 
activities, the Board has developed a good 
understanding of the interests and views of 
all stakeholders, and other relevant factors, 
which enables the Directors to comply  
with the requirements of section 172  
of the Companies Act 2006.

The table overleaf sets out the Board’s 
approach to stakeholder engagement, 
why stakeholders matter and some key 
decisions made during 2023. The Board 
will sometimes engage directly with certain 
stakeholders on certain issues, but the 
size and distribution of our stakeholders 
and of the Eurocell Group dictate that 
stakeholder engagement often takes place 
at an operational level.

To give greater understanding to this, 
we have provided clear cross-referencing 
to where more detailed information can 
be found in this Annual Report and 
Financial Statements.

The Strategic Report comments in detail 
(pages 68 to 72) on the nature of the 
principal risks and uncertainties facing 
the Group; in particular those that would 
threaten our business model, future 
performance, solvency or liquidity and 
the measures in place to mitigate them. 
In conducting its review, the Board 
has included a robust assessment 
of these risks and the effectiveness 
of mitigating controls.

The Audit and Risk Committee Report 
on pages 92 to 97 describes the internal 
control system and how it is managed 
and monitored. As described in last year’s 
report, the cyber incident in 2022 was 
not the result of a breakdown in internal 
controls. Our investments over the last 
several years in cyber security played 
a major role in identifying the incident, 
enabling core systems to be restored 
quickly and mitigating the overall impact 
on the Group. Throughout 2023, we have 
continued to invest in enhancing our 
cyber security to provide further resilience 
in this area.

The Board confirms that no significant 
failings or weaknesses were identified 
in relation to the review. The Board 
also acknowledges that such systems 
are designed to manage, rather than 
eliminate, the risk of failure to achieve 
business objectives and can only provide 
reasonable and not absolute assurance 
against material misstatement or loss.

Stakeholder engagement  
and Section 172(1) statement
Engagement with our shareholders and 
wider stakeholder groups plays a vital 
role across the Group, including at Board 
level. One of the primary areas of focus 
for the Board at any time is the impact 
its decisions or actions may have on key 
stakeholder groups represented within 
the Board’s duty under s172 of the 
Companies Act 2006.

The Board is mindful of the levels of 
engagement with key stakeholder groups 
and how their respective views may be 
incorporated into relevant decision making. 
Board discussions therefore seek to 
appropriately consider the impact of its 
decisions and views of key stakeholder 
groups thereon, whilst always ensuring 
the need to promote the success of the 
Company for the benefit of its members 
as a whole.

Customers

Why they matter
The Board recognises the dependence of 
our growth plans on building strong and 
lasting relationships with our customers. 
Inter alia, this requires that we continuously 
improve product ranges, quality, availability 
and service to become the supplier of choice.

How we engage
Regular contact takes place between senior 
management and key customers, with our 
sales teams ensuring we engage properly 
across the full range of customers. 

Customer reviews discuss our operational 
performance, including service levels and 
other relevant matters.

We perform customer insight surveys on 
a regular basis to assess satisfaction and 
understand ‘Net Promoter Scores’.

In addition, quarterly forums are held with 
customer groups to discuss product design 
and innovation.

Regular monitoring of social media 
platforms for relevant comments/issues, 
coupled with Trustpilot customer reviews/
ratings and direct comments received from 
customers visiting our branches, provide 
valuable customer insight.

How the Board complements 
engagement efforts
Throughout 2023, the Board received 
regular updates on our performance against 
customer and service-related KPIs, compared 
to historical and industry/sector benchmarks.

How their interests were considered 
during 2023
In completing the strategic review in Q4, 
the Board approved the introduction 
of ‘Customer Growth’ and Business 
Effectiveness’ strategic pillars, which 
include continued progression of initiatives 
to enhance our customers’ experience.

During 2023, a new website and e-commerce 
platform, was launched, with the aim of 
significantly improving the customer journey.

Further to this, the Board has approved 
expenditure to enhance our digital marketing 
to strengthen our online presence and 
therefore engage more effectively with both 
new and existing customers.

In addition, the Board has approved 
investment in supply agreements with 
new and existing fabricator customers. In 
exchange for exclusive supply arrangements, 
these investments support the commercial 
and operational development of our 
fabricators and their growth.

With the Board’s oversight, our technical 
teams continue to work with our larger 
customers to enable them to conform to 
changing building regulations, including 
development of new product applications.

  For more details see Chief Executive’s 
Report on pages 14 to 17

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How the Board complements 
engagement efforts
During 2023, the Board received updates on 
the progress of our colleague engagement 
initiatives and, in particular, considered the 
results of the staff surveys and the proposed 
action plan to address matters arising.

Board members were also able to share  
their own experiences and ideas to address 
the retention and recruitment challenges  
that continued through the year. 

The Chief Executive provided regular  
updates to the Board on health and 
safety matters and the steps taken to 
ensure appropriate safety and wellbeing 
arrangements were in place.

How their interests were considered 
during 2023
In completing the strategic review in Q4, the 
Board approved management’s proposals  
to update to the Group’s purpose and values, 
and introduce a ‘People First’ strategic pillar 
based on:

•  Health and safety
•  Employee value proposition
•  Colleague engagement
•  Growing talent.

In addition, the Board approved the 
continued investment in a staff welfare 
refurbishment programme, to improve 
facilities in branches, factories and 
warehouses.

These actions support our ambition to have 
talented, engaged and motivated colleagues 
who work passionately to achieve clear 
business and personal goals.

  For more details see People First  
on pages 38 to 41

Shareholders

Why they matter
The Board recognises the importance of 
engaging with all shareholders and prioritises 
effective dialogue to ensure that we capture 
and embrace feedback relating to areas of 
interest and of concern, and to ensure that 
our obligations are met.

How we engage
The Group runs a comprehensive investor 
relations programme that results in regular 
dialogue with the investment community. 

This includes formal presentations made 
to institutional shareholders and analysts, 
following the announcement of the Group’s 
half-year and full-year results, covering a 
range of key topics affecting the Group’s 
strategy, financial and operating performance. 
Ad hoc meetings are also held following 
trading updates and otherwise throughout 
the year.

The Chair, the Senior Independent Director 
and the other Directors are available to 
engage in dialogue with major shareholders 
as appropriate. 

Shareholders have the opportunity to meet 
members of the Board and the senior 
management team at the Annual General 
Meeting and to ask any questions they  
may have.

How the Board complements 
engagement efforts
During 2023, the Chair met with some of our 
largest shareholders without the Executive 
Directors being present.

The Board also received regular updates 
on shareholder engagement and investor 
feedback, analyst reports and share price 
developments from the Chief Financial Officer.

How their interests were considered 
during 2023
Investor relations is covered at all Board 
meetings and updates.

The Board completed a review of the 
strategy in Q4, including the optimisation 
and expansion of the branch network, 
an enhanced customer proposition and 
simplified business structures. Through 
this work we identified new opportunities 
for growth and efficiencies, with initiatives 
grouped under four strategic pillars: 
Customer Growth, Business Effectiveness, 
People First and ESG Leadership.

We believe our strategy will, over the 
medium-term, drive sustainable growth  
in shareholder value.

In addition, recognising the macroeconomic 
and market challenges in 2023, the Board 
took the following actions to position the 
business well for when markets recover:

•  Cost management – approved further 
defensive measures in Q2, including a  
cost saving programme and restructuring
•  Cash management – efficient working capital 
utilisation, including stock reduction, to drive 
strong cash flow performance

•  Share buybacks via our EBT, to satisfy 

employee awards and prevent shareholder 
dilution.

  For more details see Chief Financial 
Officer’s Report on pages 62 to 65

Employees

Why they matter
The Board understands that our colleagues 
underpin the performance and success of 
our business and, therefore, the importance 
of providing a safe working environment that 
promotes inclusion and diversity, as well as 
ensuring they have the opportunity to realise 
their potential and progress in their careers.

How we engage
The Group conducts periodic staff surveys. In 
2023 this included the annual ‘Pulse’ survey, 
combined with subsequent listening groups, 
to source the views of colleagues directly 
on several important topics and develop 
appropriate action plans. All results are 
analysed, shared with colleagues and used to 
drive appropriate change and improvement.

During 2023, we launched the EPiC 
staff magazine (‘Eurocell People in 
Communication’) which covers all aspects 
and activities of the Group on a regular basis, 
with an emphasis on colleague engagement 
and information-sharing.

Regular team-briefings on operational and 
financial performance, coupled with the 
publishing of internal bulletins (‘In the Know’), 
help to keep our colleagues well informed.

Management regularly ‘walk the floor’ to 
understand first-hand the experiences of  
our colleagues and also undertake visits  
to operating sites and branches to ensure  
all parts of the Group are understood and 
taken into account in formulating plans.

All whistleblowing reports and grievances 
are investigated and appropriate changes 
implemented to help prevent recurrence.

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Suppliers

Communities and environment

Why they matter
The Board appreciates that to operate 
effectively we must ensure secure supplies 
of good quality sustainable materials at a 
fair price from suppliers with high ethical 
standards, and monitor supplier performance 
against appropriate metrics.

How we engage
Our objective is to build and maintain strong 
and lasting working relationships with our 
supplier base.

Regular review meetings are held between 
senior management and key suppliers to 
discuss relevant topics, such as pricing, 
supply continuity and service levels.

Formal tender processes are undertaken  
for large and/or high value supplies, which 
helps develop relationships and creates a 
better understanding for all parties of the  
key issues involved.

How the Board complements 
engagement efforts
During 2023, cost inflation continued to 
be discussed at all Board meetings and 
updates. Board members have shared 
their ideas and experiences on supplier 
relationships and engagement, in the  
light of current risks and challenges.

How their interests were considered 
during 2023
The Board continued to work with and advise 
management on their approach, including:

•  To accept supplier cost increases, where 
appropriate, to provide security of supply, 
particularly with regards to recycling 
feedstock

•  To pass a fair proportion of such increases 
on to our own customers through selling 
price increases and potentially reversible 
surcharges.

  For more details see Sustainable 
Products on pages 46 to 47

Why they matter
The Board understands the role all organisations 
have to play in protecting the environment and 
in mitigating the impact of climate change.

The Board also recognises the need to 
support the local communities in which our 
larger facilities are located.

How we engage
We believe sustainability sits right at the heart 
of our business. 

We are the leading UK-based recycler of PVC 
windows, through our two recycling sites in Selby 
and Ilkeston, which drive a very large carbon 
saving compared to the use of virgin materials.

Our major sites engage with and support 
their local communities on an ongoing basis. 
We seek to recruit locally, retain a skilled 
local workforce, build relationships with 
local community organisations and support 
charitable initiatives where possible. 

How the Board complements 
engagement efforts
The Board is actively engaged with the 
development and implementation of the 
Group’s ESG strategy and, in late 2022, 
approved the formation of a ‘Social values 
and ESG’ committee.

Through this Committee, the Board receives 
updates on sustainability issues, including  
the performance of the two recycling sites.

How their interests were considered 
during 2023
In completing the strategic review in Q4, the 
Board approved the introduction of an ‘ESG 
Leadership’ strategic pillar. Towards the 
end of the year, we appointed CEN-ESG to 
support the development of our ESG strategy, 
including a path to net zero, as well as 
enhance our ESG reporting and disclosures. 

With the Board’s oversight, work in this area has 
to date focused on four key themes as follows:

•  Carbon, energy and water – defining our 
pathway to carbon neutrality and net zero
•  Waste minimisation and circularity – further 

strengthening materials recovery and 
process optimisation

•  People and places – becoming a regional 

employer of choice and stepping up 
community engagement

•  Governance – reporting progress against 
published ESG targets and aligning with 
sustainability indices.

During 2023, we selected Maggies as our 
corporate charity, through various initiatives 
and events, we have made donations 
of £22,500.

In addition, the Board approved an extension 
to the existing £75 million sustainable Revolving 
Credit Facility which contains annual recycling, 
emissions and waste reduction targets.

  For more details see Environmental 
Leadership on pages 42 to 45

Government and regulatory/
industry bodies

Why they matter
The Board recognises the critical importance 
of ensuring the highest standards of 
corporate governance, including compliance 
with the rules for listed companies and other 
relevant regulations (e.g. health & safety, 
taxation), which together give us our licence 
to operate.

How we engage
The Company applies the principles and 
provisions of the UK Corporate Governance 
Code and operates structures and policies  
to ensure ongoing compliance.

We also operate clear and effective policies 
to help prevent wrongdoing, including 
whistleblowing, bribery and corruption,  
fraud, financial crime and modern slavery, 
with training provided where appropriate.

Regular meetings are held with tax  
advisers to discuss tax compliance,  
HMRC correspondence and other  
relevant issues pertinent to the Group’s 
finances and tax position.

The Company is a member of both the 
Windows and Recycling groups of the 
British Plastics Federation and the British 
Fenestration Rating Council, which provide 
a forum to understand changes in relevant 
legislation and building standards.

How the Board complements 
engagement efforts
The Audit and Risk Committee receives 
regular reports on governance, regulatory 
and compliance matters from management 
and from external and internal auditors.  
The internal audit programme is designed  
to provide assurance in this area.

In addition, the Board receives updates on 
matters such as developments in building 
regulations and our associated new product 
development initiatives.

How their interests were considered 
during 2023
The Board supported management’s 
ongoing initiative to engage and collaborate 
with industry bodies, house builders, 
energy consultants and glass/hardware 
manufacturers to develop new products 
to meet the Government’s ‘Future Homes 
Standard’ for the new build sector.

  For more details see Ethics and 
Compliance on pages 48 to 49

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CORPORATE GOVERNANCE STATEMENT CONTINUED

Annual General Meeting
Our AGM will be held at our Head Office 
(see Company Information on page 177 
for details) on 16 May 2024.

The notice of our AGM, together with 
the Directors’ voting recommendations 
on the resolutions to be proposed, 
is included on a separate circular to 
shareholders and will be dispatched at 
least 21 clear days before the meeting. 
The notice will be available to view at 
investors.eurocell.co.uk.

All Directors intend to attend the AGM, 
including the Chairs of the Audit and Risk, 
Remuneration, Nomination and Social 
Values and ESG Committees, who are 
available to answer questions. The Board 
welcomes questions from shareholders 
who have an opportunity to raise issues 
informally or formally before or during 
the meeting.

For each proposed resolution, the proxy 
appointment forms provide shareholders 
with the option to direct their proxy vote 
either for or against the resolution or to 
withhold their vote. The proxy form and 
any announcement of the results of a  
vote make it clear that a ‘vote withheld’ is 
not a vote in law and will not be counted 
in the calculation of the proportion of the 
votes for and against the resolution.

All valid proxy appointments are properly 
recorded and counted by Equiniti, the 
Company Registrars. Information on the 
number of shares represented by proxy, 
the proxy votes for and against each 
resolution, and the number of shares in 
respect of which the vote was withheld 
for each resolution, together with the 
proxy voting result, are given at the AGM. 
The total votes cast, including those at 
the AGM are published on our website 
(investors.eurocell.co.uk) immediately 
after the meeting.

Derek Mapp
Chair 

19 March 2024

Engagement with the workforce
As described in Stakeholder engagement 
on pages 83 to 85, we recognise that 
our colleagues underpin the performance 
and success of our business and active 
engagement has never been more 
important in the current social,  
economic and political environment.

Executive remuneration has been, 
and continues to be, aligned with the 
wider company pay policy through the 
implementation of consistent annual salary 
reviews, annual bonus target-setting and 
benefit entitlement. As a result, it has not 
been considered necessary to engage  
with employees on this matter.

The Group organises a number of 
colleague engagement initiatives to 
complement the existing team briefings, 
continuous improvement workshops  
and health and safety forums currently  
in place, including:

•  The newly launched EPiC staff magazine 
(‘Eurocell People in Communication’) 
which regularly covers all aspects  
and activities of the Group with an 
emphasis on colleague engagement  
and information-sharing

•  Regular colleague focus groups with 

the designated Non-executive Director, 
Alison Littley, to ensure workforce views 
are heard by the Board

•  Departmental listening groups to allow 
colleagues to give direct feedback  
from which appropriate action plans  
can be formulated

•  Group-wide ‘Pulse’ staff surveys, to 
provide invaluable insight into how  
our colleagues feel

•  Review of retention and recruitment 
challenges, to identify areas for 
improvement and ensure we remain 
competitive in the labour market

•  Enhancement of the induction process 
for new colleagues, to help address 
short-term staff turnover

•  More flexible approaches to working, 

including hybrid working where 
appropriate

•  Enhancement of colleague facilities and 
rest-room arrangements, as part of 
overall staff welfare improvements

•  Continued opportunity for all colleagues 
to become shareholders via the Save 
As You Earn scheme, to share in the 
Group’s success.

In addition, the Board assesses and 
monitors culture through:

•  Reviews of staff survey results and 

response rates

•  Reviews of staff turnover rates 
•  Reviews of health and safety data, 

including near misses

•  Reviews of employee whistleblowing 

cases

•  Interaction with senior management  

and workforce

•  Observation of attitudes towards 

regulators such as HMRC and HSE,  
as well as internal and external auditors.

The Board is satisfied the above practices 
and behaviours throughout the Group 
are developing well to support improved 
employee engagement. In addition, as set 
out in ‘People First’ on pages 38 to 41, we 
have a number of in-progress and planned 
initiatives to improve our employee value 
proposition and retention rates, and drive 
down labour turnover.

Statement of compliance with 
the Code
This Corporate Governance Statement, 
together with the Nomination Committee 
Report, the Audit and Risk Committee 
Report and the Remuneration Committee 
Report, provide a description of how the 
principles and provisions of the Code have 
been applied during 2023.

It is the Board’s view that, during 2023, 
Eurocell plc was in compliance with the 
relevant provisions set out in the Code in 
all material respects except for Provision 
38 for the period up to Mark Kelly’s 
retirement on 11 May 2023.

Provision 38 provides that Executive 
Director pension contribution rates  
(or payments in lieu) should be in line with 
those available to the workforce. For the 
period from 1 January 2023 up to his 
retirement at the AGM on 11 May 2023, 
Mark Kelly’s pension contribution rates  
did not match the wider workforce during 
that period.

However, from 11 May 2023 onwards,  
all pension contributions for the Executive 
Directors were in line with those available 
to the workforce and therefore were 
compliant with the Code and in line with 
the Investment Association’s guidance.

Further details regarding the Executive 
Directors’ pension contributions are 
set out on page 108 of the Directors’ 
Remuneration Report.

This statement complies with sub-
sections 2.1, 2.2(1), 2.3(1), 2.5, 2.7 and 
2.10 of Rule 7 of the Disclosure Rules 
and Transparency Rules of the Financial 
Conduct Authority. The information 
required to be disclosed by sub-section 
2.60 of Rule 7 is shown on pages 116  
to 119.

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NOMINATION COMMITTEE REPORT

Dear Shareholder, 
I am pleased to report to you on the 
main activities of the Committee 
and how it has performed its duties 
during 2023.

Committee composition

Will Truman

Alison Littley Frank Nelson

Kate Allum Iraj Amiri

Angela 
Rushforth*

*  Appointed on 1 February 2024.

2023 has continued to be a period 
of transition for the Board and senior 
management. The changes in leadership 
are described in this report, and I am 
pleased that we have been able to attract 
such high calibre individuals into the 
Company.

A key responsibility of the Committee is to 
ensure orderly Board succession and this 
has remained the Committee’s main focus 
during 2023.

Following a successful search process in 
2022, Darren Waters joined the Board as 
Chief Executive Designate in April 2023 
and subsequently took over as Chief 
Executive in May 2023, following Mark 
Kelly’s retirement at the 2023 AGM.  
Martyn Coffey also stepped-down from  
the Board at the 2023 AGM.

On the recommendation of the Committee, 
Will Truman was appointed as a new 
independent Non-executive Director 
immediately following the AGM and brings 
strong commercial expertise, as well as 
a wealth of experience in stakeholder 
management and M&A.

The Committee also continues to consider 
succession planning for the Board in the 
medium-term and, mindful that Frank 
Nelson intends to step-down from the 
Board at the 2024 AGM after nine years 
of service, Alison Littley will take over the 
role of Senior Independent Non-executive 
Director at that date. Furthermore, the 
search process for a replacement Board 
member commenced in 2023, with 
diversity and ethnicity considerations noted 
as important priorities. As a result, and on 
the recommendation of the Committee, 
Angela Rushforth was appointed as a 
new independent Non-executive Director 
in February 2024 and brings significant 
branch network experience and insights 
from both multi-site retail and merchanting.

In addition, the Committee has continued 
to oversee the ongoing development and 
evolution of the Executive Committee. 
Bruce Stephen (Group Human Resources 
Director) left the business at the end of 
2023 and goes with our best wishes. 
Catherine (Cat) Hambleton-Gray joined as 
People Director in January 2024 and is a 
highly experienced HR practitioner, having 
previously held senior leadership roles  
with (inter alia) Halfords and Costa Coffee. 

Finally, I would like to thank my fellow 
Board and Committee members who  
have served throughout the year, for  
their valuable contribution and support.

Derek Mapp
Chair of the Nomination Committee

19 March 2024

I am pleased that we have been able 
to attract such high calibre individuals 
into the Company.”

Eurocell plc  Annual Report and Accounts 2023

87

 
 
 
NOMINATION COMMITTEE REPORT CONTINUED

Role and responsibilities:
The principal duties of the 
Nomination Committee are to:

•  Regularly review the structure, 
size and composition of the 
Board (including its skills, 
knowledge, experience, length of 
service and diversity) and make 
recommendations to the Board 
with regard to any changes 

•  Identify and nominate, for approval 
by the Board, candidates to fill 
Board vacancies

•  Review the time commitments 
required from Non-executive 
Directors, along with the number  
of external directorships held,  
to ensure all duties are being 
fulfilled 

•  Maintain an effective succession 
plan for the Board and senior 
management considering the 
challenges and opportunities 
facing the Company, along with  
the skills and expertise needed 
in the future, while promoting 
diversity of ethnicity, gender, 
background and skills.

Summary of activities during 
the year
The Nomination Committee met two  
times during the year and attendance  
at the meetings is shown on page 82.

The main activities of the Committee 
included:

•  The introduction of Darren Waters 
as Chief Executive Designate and 
subsequently as Chief Executive, 
ensuring a smooth handover of 
responsibilities

•  The search, selection and recruitment 

of Will Truman and Angela Rushforth as 
Non-executive Directors, taking account 
of the required skill sets and experience 
for the Board’s composition

•  Continued succession planning for the 
Board, given Frank Nelson’s intention  
to step-down at the 2024 AGM  
(in accordance with the Code)

•  Overseeing the ongoing development 

of the Executive Committee and 
recruitment of Cat Hambleton-Gray  
as People Director

•  Considering the results of the external 

evaluation of the Committee’s 
effectiveness (see page 81 for  
further details) 

•  A review of Directors’ time  

commitments and independence
•  Consideration of the re-election of 
Directors at the Annual General  
Meeting 

•  Approving updates to the  

Committee’s terms of reference.

Nomination Committee members
During 2023, the Nomination Committee 
comprised: 

Chair: 
Derek Mapp

Committee members:
Frank Nelson
Martyn Coffey (to 11 May 2023)
Kate Allum
Alison Littley
Iraj Amiri
Will Truman (from 15 May 2023)

All members of the Committee served 
throughout the year, unless otherwise 
stated. 

The Code recommends that a majority 
of the Nomination Committee be Non-
executive Directors, independent in 
character and judgement and free from 
any relationship or circumstance which 
may, could or would be likely to, or appear 
to, affect their judgement. The Board 
considers that the Company complies  
with the Code in this respect.

Only members of the Committee have the 
right to attend Committee meetings, but 
the Committee may invite others, including 
the Group Human Resources Director and 
external advisers, to attend all or part of 
any meeting if it thinks it is appropriate, 
necessary, or pursuant to the terms of  
any agreement with shareholders.

The Nomination Committee will meet 
as often as it deems necessary but, in 
accordance with its terms of reference, 
at least twice a year.

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Diversity and inclusion
All Board and senior management 
appointments are made on merit, in line 
with the approach adopted throughout the 
Group’s workforce. The Board recognises 
and embraces the benefits of diversity 
and, in particular, the value that different 
perspectives and experience bring to the 
quality of debate and decision making.

The Board recognises the Group operates 
in a historically male-dominated industry 
but is committed to consider diversity as 
a key element in senior appointments. 
The table below summarises the progress 
made, and that we expect to make in the 
near future, against each of the FCA’s 
board diversity targets: 

FCA target

At 31 December 2023

of this report

At the date of approval  

At the conclusion of the 
forthcoming 2024 AGM

% of women on the Board

At least 40%

25%1

33%1

38%1

Number of senior Board positions3 
held by women

Number of Board members from  
an ethnic minority background

1  FCA target not met.

2  FCA target met.

At least 1

At least 1

—1

12

—1

12

12

12

3  Senior board positions are Chair, Chief Executive, Senior Independent Director or Chief Financial Officer.

At 31 December 2023, being the chosen 
reference date, the Group met one of 
the three FCA diversity targets. Following 
the appointment of Angela Rushforth, on 
1 February 2024, the proportion of women 
on the Board increased from 25% to 33%. 
At the conclusion of the 2024 AGM in May 
2024, following Frank Nelson’s retirement 
and Alison Littley becoming Senior 
Independent Non-executive Director, the 
Group will have met two of the targets and 
will be very close to meeting the remaining 
other one. 

The relatively small size of the Board and 
the pre-existing Directors’ service contracts 
have inevitably limited the pace of change 
but, nevertheless, as vacancies arise, the 
Board will continue to move towards the 
FCA’s targets wherever possible.

However, the overriding policy in any new 
appointments will continue to be one of 
selecting candidates with an appropriate 
mix of skills, capabilities and market 
knowledge, to ensure the continued 
success of the business.

Eurocell plc  Annual Report and Accounts 2023

89

 
 
 
NOMINATION COMMITTEE REPORT CONTINUED

Details of the Board and Executive Committee’s gender/ethnicity is as follows:

Gender representation

At the date of approval of this report

Board members % of the Board

(CEO, CFO, SID and Chair)

Number of  

Number of senior  
positions on the Board  

Number in executive 
management

% of executive 
management

Men

Women

Total

6

3

9

67%

33%

100%

4

—

4

3

2

5

60%

40%

100%

At 31 December 2023

Board members % of the Board

(CEO, CFO, SID and Chair)

Number of 

Number of senior  
positions on the Board  

Number in executive 
management

% of executive 
management

Men

Women

Total

At 31 December 2022

Men

Women

Total

6

2

8

75%

25%

100%

4

—

4

3

1

4

75%

25%

100%

Number of 
Board members

Number of senior 
positions on the Board  

% of the Board

(CEO, CFO, SID and Chair)

Number in executive 
management

% of executive 
management

6

2

8

75%

25%

100%

4

—

4

5

1

6

83%

17%

100%

Ethnicity representation

At the date of approval of this report

Board members % of the Board

(CEO, CFO, SID and Chair)

Number of  

Number of senior  
positions on the Board  

Number in executive 
management

% of executive 
management

White British or other White  
(including minority-white groups) 

Other ethnic group, including Arab

Total

8

1

9

89%

11%

100%

4

—

4

5

—

5

100%

—

100%

At 31 December 2023

Board members % of the Board

(CEO, CFO, SID and Chair)

Number of 

Number of senior  
positions on the Board  

Number in executive 
management

% of executive 
management

White British or other White  
(including minority-white groups) 

Other ethnic group, including Arab

Total

At 31 December 2022

White British or other White  
(including minority-white groups) 

Other ethnic group, including Arab

Total

7

1

8

88%

12%

100%

4

—

4

4

—

4

100%

—

100%

Number of 
Board members

Number of senior  
positions on the Board  

% of the Board

(CEO, CFO, SID and Chair)

Number in executive 
management

% of executive 
management

7

1

8

88%

12%

100%

4

—

4

6

—

6

100%

—

100%

The above data was collected on the basis of self-reporting by the individuals concerned who were asked to select their gender/
ethnicity from a list of options derived from the FCA’s template.

During the year, Paul Walker stepped down from the Executive Committee in order to focus on his Group company secretarial and 
other responsibilities and Bruce Stephen (Group Human Resources Director) left the business at the end of 2023. Cat Hambleton-
Gray joined as People Director and member of the Executive Committee in January 2024 and Angela Rushforth was appointed to 
the Board as a Non-executive Director in February 2024.

The gender balance of those in the senior management and their direct reports is included within the Sustainability Report on page 40.

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Succession planning
In 2023, the Committee continued its proactive work on succession planning for the 
Board and senior management.

As part of this process, a detailed review of the composition, skills and experience of 
the Board, and each of its Committees, has been undertaken to develop desired role 
profiles and identify the preferred attributes to be sought in future appointments. 

All appointments to the Board are subject to a formal, rigorous and transparent 
appointment process, and are made based on merit and objective criteria.  
The process for these appointments is typically as follows:

Candidate 
requirements
A detailed 
candidate 
profile setting 
out required 
capabilities and 
experience is 
agreed and 
passed to and 
independent 
search firm to 
facilitate the 
process

Search
Independent 
search firm 
prepares an 
initial longlist 
of candidates 
and conducts 
the first round 
of interviews 
to assess the 
candidates’ 
fit with the 
role and key 
competencies

Interviews
The Committee 
then considers 
a shortlist of 
candidates and 
interviews are 
held with all 
Board members

Board 
approval and 
announcement
The Committee 
makes a 
recommendation 
to the Board for 
its consideration. 
Following Board 
approval, the 
appointments are 
announced to the 
market

As part of the development of the 
Executive Committee, the Nomination 
Committee has continued to consider 
succession planning for senior 
management, in order to maintain an 
appropriate balance of skills, experience 
and diversity within the Company in line 
with our strategy. This ongoing planning 
process includes an analysis of any 
succession gaps or risks identified and 
includes contingency plans for the sudden 
or unexpected departure of Executive 
Directors or other senior managers.

The benefits of this proactive approach 
are illustrated by the ongoing evolution 
of the Executive Committee, ensuring 
the Company is well placed, with the 
best people and the right balance of 
skills to secure future success. During 
2023, the successful recruitment of Cat 
Hambleton-Gray as People Director 
supports our People First strategic pillar 
and reflects our commitment to gender 
diversity wherever possible.

In summary, we are confident that the 
Board has a good understanding of 
succession planning across the Group 
and the range of measures being used to 
continue to develop and recruit talented 
senior employees.

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Chair of the Nomination Committee 

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AUDIT AND RISK COMMITTEE REPORT

Dear Shareholder, 
I am pleased to report to you on the 
Audit and Risk Committee’s objectives, 
responsibilities and activities during 2023, 
being my first report since taking over as 
Committee chair in May 2023.

Committee composition

Frank Nelson Alison Littley Will Truman

The Committee recognises the important 
work being undertaken by the Financial 
Reporting Council (FRC) on UK audit and 
corporate governance reform. With this 
in mind, a major part of the Committee’s 
work in 2023 has been to review the 
Group’s approach to risk management 
and internal controls, and to develop 
recommendations to further improve their 
effectiveness. Implementation of these 
changes has begun and will continue  
into 2024, as the regulations develop.

In terms of risk management, following 
the cyber attack we experienced in 2022, 
cyber security has remained a very high 
priority for the Group. The Committee has 
provided close oversight and monitoring 
for the programme of IT infrastructure 
and training improvements, which have 
been progressed to enhance resilience 
and security. This has been supplemented 
by an externally-facilitated cyber security 
audit by Mazars LLP, the conclusions from 
which have provided further assurance to 
the Committee that all reasonable steps 
are being undertaken to mitigate the risks 
in this area, and an action plan for further 
improvements in 2024.

In addition to the cyber audit, the Internal 
Audit programme for 2023 included a 
review of six further business areas, details 
of which are included on page 96. These 
reviews did not highlight any high-risk 
issues and demonstrated solid foundations 
upon which further developments and 
improvements can be based.

In reviewing the 2023 Annual Report, in 
addition to considering the key areas of 
accounting estimates and judgements 
noted on page 94, the Committee 
reviewed the classification as a non-
underlying item of certain cloud-based 
computing and restructuring costs 
incurred in the year, and concluded that 
it was appropriate.

Collectively, this work has provided the 
necessary assurance to the Committee 
that internal controls and governance are 
both adequate and working effectively. 
A summary of our activities, including the 
key accounting estimates and judgements 
made, is set out in this report.

Finally, I would like to thank my fellow 
Committee members, and both the 
internal and external auditors, for their 
valuable contribution and support 
during year.

Iraj Amiri 
Chair of the Audit and 
Risk Committee

19 March 2024

A major part of the Committee’s work has been to review 
the Group’s approach to risk management and internal 
controls, and to develop recommendations to further  
improve their effectiveness.”

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Role and responsibilities:
The key responsibilities of the Committee are to:

•  Review the Annual Report, Half-Year Report and any other formal 

announcements relating to the Group’s financial performance, giving due 
consideration to significant accounting issues and judgements contained 
therein, as well as compliance with accounting standards and other legal and 
regulatory requirements 

•  Review the Annual Report and Financial Statements to advise the Board on 
whether they give a fair, balanced and understandable explanation of the 
Group’s business and performance over the relevant period

•  Review the effectiveness of the Group’s financial reporting systems and procedures
•  Consider the Group’s internal controls and risk management systems and advise 
the Board whether they are adequate, by receiving reports on their effectiveness 
from the Chief Financial Officer and Chief Executive, together with reports from 
the Group’s outsourced internal auditors and from the external auditor 
•  Review updates to the Group’s risk register presented by management 
•  Oversee the Group’s procedures to ensure compliance with the provisions  

of the Bribery Act 2010 and the Group’s Whistleblowing Policy 

•  Consider the external auditors’ independence and objectivity, audit and 
non-audit fees and make recommendations regarding audit tender and 
the appointment and remuneration of the auditors, together with the terms 
of their engagement 

•  Review the annual audit plan and monitor the effectiveness of the external  

audit process 

•  Monitor and review the effectiveness of the outsourced internal audit function, 

including a review of the internal audit plan, all internal audit reports, and 
management’s responses to the findings and recommendations of the internal 
audit function 

•  Consider the adequacy of the Group’s finance function 
•  Review the Group’s Tax Strategy 
•  Review the Committee terms of reference.

Summary of activities during 
the year
The Audit and Risk Committee met 
formally four times during the year and 
attendance at the meetings is shown 
on page 82.

The areas of particular focus for the 
Committee in 2023, and up to the date 
of this Annual Report, were as follows:

•  Continued oversight of the investments 

in, and improvements to, the Company’s 
IT infrastructure to continually strengthen 
the cyber defences and further develop 
resilience and security (including 
consideration of the conclusions from 
the cyber audit – see below)

•  Reviewed the overall approach of 
the risk management function and 
developed recommendations regarding 
the effectiveness, formalisation and 
documentation of both new and  
existing policies and processes

•  Considered the appropriate accounting 
treatment, reporting and presentation 
of cloud-based computing costs in light 
of the material levels of expenditure 
planned for a new ERP system 
implementation

•  Considered the appropriate accounting 
treatment, reporting and presentation of 
restructuring costs incurred in Q2
•  Reviewed documentation prepared to 

support the viability statement and going 
concern assumption set out on page 73

•  Reviewed the external auditors’ plan 
for their audit for the year ended 
31 December 2023

•  Reviewed reports from the external 
auditors setting out their findings as 
a result of their audits for the years 
ended 31 December 2022 and 2023, 
as well as their review of the 2023 
Half-Year Report

•  Considered the impact of any new 
accounting standards and financial 
reporting requirements, including 
guidance issued by the Financial 
Reporting Council (‘FRC’)

•  Considered reports by management 
related to the effectiveness of the 
Group’s systems of risk management 
and internal control

•  Reviewed the Group’s risk register, 

including principal and emerging risks

•  Considered reports prepared by 
the Group’s outsourced internal 
audit function

•  Considered the results of the internal 

assessment of the Committee’s 
effectiveness

•  Approved updates to the Committee’s 

terms of reference.

The Committee was also kept up to date 
with changes to accounting standards 
and developments in financial reporting, 
company law and other regulatory matters 
through presentations from the external 
auditors, Chief Financial Officer and the 
Company’s finance function.

The role of the Audit and Risk Committee 
is to oversee financial reporting, review 
the ongoing effectiveness of the Group’s 
internal controls and provide assurance on 
the Group’s risk management processes. 
The Committee also assesses information 
received from the external and internal 
audit functions.

Following the 2023 year end, at the 
March 2024 meeting, the Committee 
reviewed and recommended for approval 
by the Board, the financial results for the 
year ended 31 December 2023, including 
a review of the full-year external audit.

As part of that process, the members of the 
Committee reviewed the Annual Report, 
including the adequacy of the disclosure 
with respect to going concern and viability 
reporting. The Committee considered 
the appropriateness of preparing the 
accounts on a going concern basis, 
including consideration of forecast plans, 
and supporting assumptions, as well as 
sensitivity analysis and concluded that the 
Company’s financial position was such that 
it continued to be appropriate for accounts 
to be prepared on a going concern basis.

This additional review by the Audit and 
Risk Committee, supplemented by advice 
received from external advisers during 
the drafting process, assisted the Board 
in determining that the report was fair, 
balanced and understandable at the time 
that it was approved.

Eurocell plc  Annual Report and Accounts 2023

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AUDIT AND RISK COMMITTEE REPORT CONTINUED

Audit and Risk Committee members
During 2023, the Audit and Risk 
Committee comprised: 

Chair: 
Iraj Amiri (Chair from 11 May 2023)

Committee members:
Frank Nelson (Chair to 11 May 2023)
Alison Littley
Will Truman (from 15 May 2023)

All members of the Committee served 
throughout the year, unless otherwise stated. 

The Governance Code recommends 
that all members of the Audit and Risk 
Committee are Non-executive Directors, 
independent in character and judgement 
and free from any relationship or 
circumstance which may, could or would 
be likely to, or appear to, affect their 
judgement and that one such member has 
recent and relevant financial experience.

The Board considers that the Company 
complies with the requirements of the 
Governance Code in this respect and that, 
by virtue of their extensive experience, 
details of which are set out on pages 74 
and 75, Iraj Amiri, a Fellow of the Institute 
of Chartered Accountants in England 
and Wales, Frank Nelson, a Fellow of 
the Chartered Institute of Management 
Accountants, and Will Truman, a Fellow 
of the Institute of Chartered Accountants 
in England and Wales, all have recent and 
relevant financial experience. Furthermore, 
all Committee members have extensive 
relevant commercial and operational 
experience, including in building/
construction and industrial organisations, 
which both benefit the Committee and 
collectively illustrate its competence 
relevant to the sector in which the 
Group operates.

Only members of the Committee have 
the right to attend Committee meetings, 
but both the internal and external auditors 
were invited to attend all meetings during 
the year, as a matter of course. The Chair 
of the Board, the Chief Executive, the 
Chief Financial Officer and other members 
of the Board were also invited to attend all 
the Committee meetings during the year. 

In addition, the external and internal 
auditors met regularly with the Committee 
without executive management being 
present and met separately with each of 
the Audit and Risk Committee Chair and 
the Chief Financial Officer.

The Audit and Risk Committee will meet 
as often as it deems necessary but, in 
accordance with its terms of reference, 
at least three times a year.

Key accounting estimates and judgements
As described above, the Committee reviewed the key estimates and judgements used in the preparation of the Group’s 2023 
Financial Statements (including a review of PricewaterhouseCoopers LLP’s report and a discussion of their observations and findings 
in this area) as follows:

Area

Estimate/judgement

Management’s approach 

Committee’s review

Inventory 
valuation

Absorption of labour 
and overhead costs  
into stock

Review of raw material price variances 
(vs historic standard cost) and overhead 
absorption included in stock valuation. 
Standard costs updated costs to reflect  
latest raw material and other input cost prices

Critically reviewed the carrying value 
of the Group’s inventory, the approach 
taken by management and assessed 
the reasonableness of the underlying 
assumptions and financial forecasts used

Provisions for 
slow-moving items 
and discontinued 
product lines

Accounts 
receivable 
recoverability

Provisions for bad  
and doubtful debts

Assessment of the appropriate level 
of provisioning against obsolescence, 
undertaken in the context of current  
trading and the forecast for the next 
financial year and beyond

Application of IFRS 9’s expected credit  
loss approach to the impairment of 
receivables (which requires the use of 
forward-looking statistical modelling 
to determine the appropriate level of 
provision), plus overlays to take into 
account other material factors affecting 
recoverability, including credit insurance

Critically evaluated the methodology with 
respect to setting provisions for potential 
bad and doubtful debts, including 
management’s assessment of macro 
uncertainty, as well as the absolute level 
of provisions held1

1  The Committee’s review also considered the specific nature and characteristics of customers in the Group’s two major divisions.

Risk management
The Group’s risk management processes 
are set out in detail on pages 66 and 67.

Implementation of these changes has 
begun and will continue into 2024, as the 
regulations develop.

In the light of the Financial Reporting 
Council’s (FRC) work on UK audit and 
corporate governance reform, the Group has 
reviewed its approach to risk management 
and internal controls, and developed a 
plan to further improve their effectiveness. 

A formal Risk Appetite Statement has 
been developed and approved by the 
Board, with work on frameworks for risk 
management, assurance strategy, and 
policy management in progress, along 
with the implementation of enhanced 
risk assessment tools to support the risk 
management approach. 

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These tools include the preparation of a 
risk canvas, the completion of checklists 
from the FCA’s Systems and Controls 
Sourcebook and Corporate Governance 
code, and a risk materiality assessment.

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Following the cyber incident in 2022, we 
have continued to invest in infrastructure 
to improve resilience and security in this 
area. The Group’s IT team have remained 
vigilant to cyber risks and have rolled-out 
enhanced regular cyber training for all staff. 

Other than as described above, there 
have been no changes in the Company’s 
internal control systems during the 
financial year under review that have 
materially affected, or are reasonably likely 
to materially affect, the Company’s control 
over financial reporting.

In addition, as noted above, management 
continue to consider the impacts of 
the various reforms and proposed 
developments for UK audit and 
corporate governance and have provided 
recommendations to the Committee 
on the potential changes required for 
compliance. The business is in a good 
position to meet the new requirements  
as and when they become applicable. 

The Board, with advice from the Audit 
and Risk Committee, is satisfied that an 
effective system of internal controls and 
risk management is in place which enables 
the Company to identify, evaluate and 
manage key and emerging risks and which 
accords with the guidance published by 
the FRC.

These processes have been in place since 
the start of the financial year and up to the 
date of approval of the accounts. Further 
details of specific material risks and 
uncertainties facing the business can  
be found on pages 68 to 72.

The Group’s Risk Management Committee 
is chaired by the Chief Financial Officer. 
This Committee reviews significant risks 
and the status of related mitigating actions.

The Audit and Risk Committee reviews 
the risk register twice per year to ensure 
the timely identification and robust 
management of inherent and emerging 
risks is taking place. To the extent that any 
failings or weaknesses are identified during 
the review process, appropriate measures 
are taken to remedy these.

Information relating to the management of 
risks and any changes to the assessment 
of key risks is reported by the Audit and 
Risk Committee to the Board.

Internal controls
The Board is responsible for the overall 
system of internal controls for the Group 
and for reviewing its effectiveness. The 
Board receives assurance on internal 
control effectiveness at least annually, 
covering all key controls including financial, 
operational and compliance controls and 
risk management systems.

In particular, the Board discharges its 
duties in this area by:

•  Holding regular Board meetings to 

consider the matters reserved for its 
consideration

•  Receiving regular management reports 
which provide an assessment of key 
risks and mitigating actions 

•  Scheduling annual Board reviews of 

strategy including consideration of the 
material risks and uncertainties facing 
the business 

•  Ensuring there is a clear organisational 
structure with defined responsibilities 
and levels of authority which are 
regularly reviewed 

•  Scheduling regular Board reviews of 

performance against financial budgets 
and forecasts.

In reviewing the effectiveness of the 
system of internal controls, the Audit  
and Risk Committee:

•  Reviews the risk register compiled and 
maintained by senior managers within 
the Group, at least bi-annually, receives 
reports on near misses, errors and 
inaccuracies

•  Receives management assurance on  
the effectiveness of the systems of 
financial and accounting controls
•  Regularly reviews the internal audits 
performed and the progress against 
previously raised recommendations. 

The Group has several operating policies 
and controls in place covering a range 
of issues including financial reporting, 
capital expenditure, business continuity 
and information technology, including 
cyber security, and appropriate employee 
policies. These policies are designed 
to ensure the accuracy and reliability 
of financial reporting and govern the 
preparation of financial statements.

In respect of the Group’s financial reporting, 
the Finance function is responsible for 
preparing the Group financial statements 
using a well-established process and for 
ensuring that accounting policies are in 
accordance with International Financial 
Reporting Standards. 

Consolidated accounts are prepared 
directly within the Group’s SAP system. 
All business units report on SAP, with no 
adjustments processed outside of the 
system, other than the accounting entries 
to reflect IFRS 16 (Leases), which are 
produced by a specialist lease accounting 
software package. Full balance sheet 
reconciliations are prepared every month 
and independently reviewed by senior 
finance staff. The Chief Financial Officer 
reviews consolidated and business 
unit financial statements with the Chief 
Executive every month. All financial 
information published by the Group is 
subject to the approval of the Audit and 
Risk Committee. 

Eurocell plc  Annual Report and Accounts 2023

95

 
 
 
AUDIT AND RISK COMMITTEE REPORT CONTINUED

Internal audit
KPMG LLP provide an outsourced Internal 
Audit function which complements the 
internal finance-based checks performed 
on the branch network operations.

The Committee, working in conjunction 
with KPMG LLP, approved a full 
programme for 2023 which was compiled 
based on the following specific categories:

•  Routine: internal audit reviews covering 
financial, regulatory, compliance and 
IT operations which require cyclical 
assurance coverage

•  Risk: internal audit reviews specifically 
linked to Eurocell’s key financial and 
operational risks

•  Request: internal audit reviews that 
have been specifically included at 
the request of either management 
or the Audit Committee.

A summary of the 2023 programme is as follows:

Internal audit programme

Summary of findings

Branch Audit 
Programme

•  Good progress since last audit, including development of risk assessments to identify high risk sites, 

enhanced reviews of audit content/coverage, and the development of process documentation

•  Areas for improvement mainly around formalisation of the audit process, including branch selection 

methodology and documentation for recording audit results.

Supply Chain Ethics 
and Resilience

•  Good practice via regular pricing reviews undertaken with key suppliers (top 80% spend) to ensure 

value for money amongst suppliers, particularly in markets where prices fluctuated regularly

Anti-bribery and 
corruption (‘ABC’)

•  Further formalisation required to ensure all main processes are defined and documented, to enhance 

clarity and accountability across the end-to-end supplier relationship management process.

•  Low inherent risk of bribery and corruption, with business ethics related policies recently refreshed and 

dedicated training modules launched

•  Ongoing work to fully embed all ABC controls (via the new HR system) and formalise some processes.

General Ledger (‘GL’)

•   Adequate control environment in place with set processes in place for managing GL activities 

•  Some areas of improvement relating to the absence of an overarching GL policy and system limitations 

for approval of manual journals (although compensating preventative controls in place).

Follow up

•  Management demonstrated commitment to tracking and implementing agreed internal audit actions, 

supported by documentary evidence to verify the completion status of the actions considered 

•  10 of the 13 medium/high rated actions were confirmed as implemented, with the remainder either 

superseded or risk-accepted. No action marked as implemented was found to be incomplete 
or in progress.

Cyber (performed  
by Mazars LLP)

•  Key gaps have been mitigated by the significant investment in cyber projects across the estate 

to constantly monitor infrastructure and endpoints for potential threats

•  Areas for further improvement include:

 – Technical recommendations in relation to data loss prevention (DLP) and improving the 

effectiveness of detection capabilities

 – Technical recommendations relating to insecure protocols and misconfigured endpoints,  

which have already been resolved

 – Formalisation of the cyber risk management strategy and related documentation.

The Committee also formally reviews the Group’s progress in implementing the improvement recommendations raised through the 
internal audit process in conjunction with the Executive Committee members, and overall progress remains satisfactory.

Whistleblowing, bribery  
and business ethics
The Group is committed to the highest 
standards of openness, honesty, integrity 
and accountability.

The Group maintains a suite of policies 
which support our commitment to strong 
business ethics and for which we take a 
strict approach to non-compliance.  

This includes policies related to:

•  Financial crime
•  Conflicts of interest
•  Gifts and hospitality
•  Share dealing.

During the year, the Group refreshed and 
re-issued all business ethics related policies 
and developed a new business ethics 
training module for all staff to complete. 

Management believe this refresh, coupled 
with our Whistleblowing Policy (see below), 
which was updated and relaunched in 
2022, has been successful in improving staff 
awareness and understanding in this area.

The Whistleblowing policy makes 
employees aware that they should report 
any serious concerns or suspicions about 
any wrongdoing or malpractice on the part 
of any employee of the Group, without 
fear of criticism, discrimination or reprisal, 
as well as the procedure for raising 
such concerns. 

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The Group’s current auditors, 
PricewaterhouseCoopers LLP were 
appointed at the Audit and Risk 
Committee meeting on 29 April 2015, 
following the Company’s IPO in March 2015. 
As a result, PricewaterhouseCoopers LLP 
may remain as external auditors without 
re-tender for ten years from that date, until 
the completion of the 2024 annual audit. 
The Committee considers the need to 
tender the audit on an annual basis and  
a detailed review will be undertaken, in  
due course, in light of the approaching 
deadline noted above.

In accordance with best ethical standards, 
PricewaterhouseCoopers LLP has 
processes in place designed to maintain 
independence, including the rotation of the 
audit engagement partner at least every 
five years. As a result of these processes, 
the current audit engagement partner, 
Chris Hibbs, assumed full responsibility 
since the 2020 audit.

The Committee has also adopted policies 
to safeguard the independence of its 
external auditors which are underpinned 
by principles that ensure that the external 
auditors do not:

•  Audit their own work
•  Make management decisions for 

the Group

•  Create a conflict of interest
•  Find themselves in the role of advocate 

for the Group.

Any work awarded to the external auditors 
with a value of more than £5,000 in 
aggregate in any financial year, other than 
an audit, requires the specific approval 
of the Committee. Where the Committee 
perceives that the independence of the 
auditors could be compromised, the  
work will not be awarded to the auditors. 

Details of amounts paid to 
PricewaterhouseCoopers LLP for audit 
and audit-related assurance services  
in 2023 are set out on page 144. The 
audit-related assurance services provided 
during the year were in relation to the 
Half-Year Report (£41,500) and the 
sustainability targets included in the 
Company’s banking facility (£28,000).

Prior to recommending the appointment 
of PricewaterhouseCoopers LLP at the 
forthcoming AGM to the Board, the 
Committee reviewed the audit process, 
the performance of the auditors and 
their ongoing independence, taking into 
consideration:

•  An assessment of the lead audit 

partner and the audit team, including 
their responses to questions from 
the Committee

•  A review of the audit approach, scope, 
determination of significant risk areas 
and materiality

•  The execution of the audit, including the 
increased use of technology, and the 
audit findings reported

•  Input from, and interaction with, 

management and communication with, 
and support to, the Committee

•  The quality of any recommendation 

points; and a review of independence, 
objectivity, scepticism and their ability 
to challenge.

Based on this review, the Committee 
concluded that the external audit 
process had been run efficiently and that 
PricewaterhouseCoopers LLP has been 
effective in their role as external auditors.

The Committee is satisfied that the 
independence of the external auditors 
is not impaired and the level of fees paid 
for non-audit services, details of which 
are set out in Note 5 to the Financial 
Statements, does not jeopardise their 
independence. In conclusion, the 
Committee has assessed the performance 
and independence of the external auditors 
and recommended to the Board the 
reappointment of PricewaterhouseCoopers 
LLP as auditors until the AGM in 2025.

Iraj Amiri
Chair of the Audit  
and Risk Committee

19 March 2024

During the year, there were no reports 
received through the whistleblowing 
process (2022: nil), and therefore no 
significant trends were identified.

The Committee also takes responsibility 
for reviewing the policies and procedures 
adopted by the Group to prevent 
bribery and corruption and the Group is 
committed to a zero-tolerance position in 
this respect. The Committee is satisfied 
that the Group’s procedures with respect 
to these matters are adequate.

In accordance with the obligations under 
the Reporting on Payment Practices 
and Performance Regulations 2017, 
the Company has submitted its bi-annual 
reports in line with the legislation during 
the year.

The Group’s Modern Slavery Statement, 
which sets out details of the policies in 
relation to slavery and human trafficking, 
as well as its due diligence processes with 
its partners, has been published on the 
Group’s website at www.eurocell.co.uk.

The Group has also updated its Tax 
Strategy Statement, again published 
on our website, in compliance with the 
Finance Act 2016, which sets out details 
of the Group’s attitude to tax planning 
and tax risk. In addition, the Group 
continues to be certified as an accredited 
Fair Tax Mark business, recognising our 
responsibility to pay the right amount of 
tax, in the right place, at the right time.

External audit and auditors’ 
independence
The Audit and Risk Committee has 
primary responsibility for making a 
recommendation to the Board on the 
appointment, reappointment, removal 
and remuneration of the external auditors. 
It keeps under review the scope and 
results of the audit, its cost-effectiveness 
and the independence and objectivity 
of the auditors.

The external auditors are required 
periodically to assess whether, in their 
professional opinion, they are independent 
and those views are shared with the 
Audit and Risk Committee. 

The Committee has authority to take 
independent advice as it deems 
appropriate in order to resolve issues on 
auditor independence. No such advice  
has been required to date. There are  
no contractual obligations in place that 
restrict the choice of statutory auditors.

Eurocell plc  Annual Report and Accounts 2023

97

 
 
 
DIRECTORS’ REMUNERATION REPORT

Dear Shareholder, 
I am pleased to introduce the Directors’ 
Remuneration Report for 2023, being my 
first report since taking over as Committee 
chair in May 2023.

As described elsewhere in this Annual 
Report, the business faced a very 
challenging market backdrop in 2023. 
Repair, maintenance and improvement 
(RMI) activity was adversely impacted by 
low consumer confidence and higher costs 
of living, and a steep decline in new build 
activity reflected successive interest  
rate rises and falling house prices.  

Committee composition

Frank Nelson Alison Littley Iraj Amiri

Angela 
Rushforth*

*  Appointed on 1 February 2024.

As a result, whilst we took early and 
decisive action on cost in response to 
lower volumes, sales and profits were 
well below the targets we set ourselves 
at the beginning of the year. However, 
the team’s focus on efficient working 
capital management resulted in a strong 
cash flow performance, and we continue 
to maintain a strong balance sheet with 
good liquidity.

It is in this context that the Committee has 
assessed 2023 variable compensation 
outcomes, and approved new basic salary 
levels, awards and targets.

We were very appreciative of the 
strong level of support received from 
shareholders at the 2023 AGM, where 
the Annual Report on Remuneration was 
approved with 100% of votes in favour. 
As no changes are proposed to the 
existing policy, there will again only be one 
remuneration resolution tabled at the 2024 
AGM i.e. the advisory shareholder vote on 
the Annual Report on Remuneration. 

I would like to thank my fellow committee 
members for their valuable contributions 
during the year.

Kate Allum 
Chair of the Remuneration 
Committee

19 March 2024

Sales and profits were well below 
the targets we set ourselves at the 
beginning of the year. However, the 
team’s focus on efficient working capital 
management resulted in a strong cash 
flow performance.”

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Remuneration Policy links 
to strategy
The Group’s new strategy has four key 
pillars, as set out on pages 18 to 29, 
based on customer growth, business 
effectiveness, ‘People first’ and ESG 
leadership. These were established to 
deliver sustainable growth in shareholder 
value by increasing sales and profits at 
above market level growth rates through 
leadership in products, operations, sales, 
marketing and distribution, while also 
focussing on employee well-being and 
ESG considerations.

Reflecting the strategic emphasis 
on customer growth and business 
effectiveness to drive profitability, short-
term performance is incentivised with an 
annual bonus scheme which is based on 
the key Company financial objectives of 
profit before tax and operating cash flow. 
Together, these performance conditions 
ensure that the Executive Directors are 
focused on driving increased profitable 
growth but not at the expense of its  
quality and sustainability.

The importance of health and safety 
in operations is also reflected by the 
associated underpin that can reduce the 
bonus pay-out, demonstrating the Group’s 
commitment to employee wellbeing, as 
part of ‘People First’, and the need to 
ensure that growth and profitability are  
not achieved in a way that is detrimental  
to the employees nor in a way that 
promotes short-term, high-risk behaviour.

Long-term performance is incentivised 
with a performance share plan (‘PSP’), 
which is based on the achievement 
of demanding earnings per share and 
return on capital employed targets. 
These performance conditions ensure 
that the Executive Directors are focused 
on driving increased profitable growth, 
as noted above, as well as ensuring that 
capital is appropriately invested to provide 
sustainable returns to shareholders over 
the longer-term.

Role and responsibilities:
The Committee’s principal 
responsibilities are to:

•  Recommend to the Board the 
remuneration strategy and 
framework for the Chair, Executive 
Directors and senior managers 
•  Determine, within that framework, 

the individual remuneration 
arrangements for the Executive 
Directors and senior managers

•  Oversee any major changes 

in employee benefit structures 
throughout the Group.

Outcome for 2023
Annual Bonus Plan
On a continuing basis, sales for the year 
were £364.5 million, down 4% compared 
to 2022, and adjusted profit before 
tax was down 47% at £15.2 million 
(2022: £28.7 million). 

Adjusted cash generated from operations 
for the year was up 42% at £57.4 million 
compared with £40.3 million in 2022.

As a result of this performance, an overall 
pay-out of 30% of salary is being awarded 
to the Executive Directors in respect of 
2023, further details of which can be  
found on page 109 of this report.

Summary of activities during 
the year
The Remuneration Committee met formally 
3 times during the year and attendance at 
the meetings is shown on page 82.

Vesting of PSP awards granted 
in 2021
On a continuing basis, adjusted basic 
earnings per share for the year was 
11.0 pence (2022: 21.4 pence). 

The main Committee activities during the 
year (full details of which are set out in the 
relevant sections of this report) included:

•  Agreeing the performance against the 

targets and pay-out for the 2022 annual 
bonus awards 

•   Agreeing Executive Director and 

senior management base salaries from 
1 April 2023

•  Setting the performance targets for the 

2023 annual bonus

•  Agreeing the award levels and 

appropriate targets for the 2023 
Performance Share Plan (‘PSP’) awards
•  Reviewing the pay and benefits structure 

of the wider workforce to ensure 
alignment with Executive Directors and 
senior management

•  Reviewing the outcome of the gender 

pay reporting

•  Overseeing the operation of the Group’s 

Save as You Earn scheme

•  Reviewing the Committee terms 

of reference. 

In addition, the Committee met in March 
2024 and agreed the performance against 
the targets and pay-out for the 2023 
annual bonus awards.

Given the Annual Report on Remuneration 
at the 2023 AGM was approved with 
100% of the votes in favour, and no 
changes have been made/proposed to 
the existing Remuneration Policy since its 
approval at the 2022 AGM, the Committee 
did not consider it necessary to consult 
with shareholders on remuneration matters 
during the year.

Return on capital employed (ROCE) at 
31 December 2023 was 12.6%.

As a result of this performance, none 
of the PSP awards originally granted in 
2021 are expected to vest in 2024, further 
details of which can be found on page 109 
of this report.

As in previous years, annual PSP awards 
were made during the year, with targets 
based on earnings per share and return  
on capital employed, and further details 
can be found on page 110.

Implementation of the 
Remuneration Policy for 2024
The Remuneration Committee consider 
the Remuneration Policy has operated as 
intended in 2023 and therefore propose 
it should continue to operate in 2024, 
on a consistent basis, with no changes 
to the structure of the annual bonus and 
long-term incentives. Further details are 
included within Part B: The Annual Report 
on Remuneration on page 115.

The Committee will continue to ensure 
that salary levels are positioned to 
reflect performance, experience and 
responsibility and therefore may be 
increased at a rate above the rate of 
increase for the wider workforce, where 
it is considered appropriate. 

The Committee believes its approach 
takes due account of market and best 
practice and, importantly, also reflects and 
supports Eurocell’s strategy and promotes 
the Company’s long-term success.

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DIRECTORS’ REMUNERATION REPORT CONTINUED

PART A:  
DIRECTORS’ REMUNERATION POLICY

Policy scope
The Policy applies to the Chair of the Board, Executive Directors and  
Non-executive Directors.

Policy duration
The Directors’ Remuneration Policy was put to a binding shareholder vote 
at the 2022 AGM and applies from the date of approval for a maximum of 
three years.

Explanatory foreword
This report contains the material 
required to be set out as the Directors’ 
Remuneration Report for the purposes 
of Part 4 of The Large and Medium-sized 
Companies and Groups (Accounts and 
Reports) (Amendment) Regulations 2013.

Notwithstanding the fact that:

•  We will not be seeking shareholder 
approval for any changes to our 
Remuneration Policy at the 2024  
AGM

•  The relevant Regulations do not require 

us to reproduce our Remuneration 
Policy in this report.

The report is split into two parts as follows:

Part A: The Directors’ Remuneration 
Policy – which sets out for ease of 
reference, a summary of our Directors’ 
Remuneration Policy for which shareholder 
approval was given at the 2022 AGM. The 
full Directors’ Remuneration Policy was 
disclosed in the 2021 Annual Report and 
is available on the Company’s website.

Part B: The Annual Report on 
Remuneration – which sets out 
payments and awards made to the 
Directors and details the link between 
Company performance and remuneration 
for 2023 and how the policy will be 
operated for 2024, in respect of which  
we will be holding an advisory vote at  
the forthcoming AGM.

The auditors have reported on 
certain parts of the Annual Report on 
Remuneration and stated whether, in 
their opinion, those parts have been 
properly prepared in accordance with the 
Companies Act 2006. Those parts which 
have been subject to audit are clearly 
indicated.

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Executive Directors
The following table summarises the key aspects of the Directors’ Remuneration Policy:

Element and purpose

Policy and operation

Maximum

Performance measures

Base salary

This is the core 
element of pay 
and reflects the 
individual’s role 
and position within 
the Group with 
some adjustment 
to reflect their 
capability and 
contribution.

Base salaries will be reviewed each year  
by the Committee.

The Committee does not strictly follow  
data, but uses the median position  
(as against appropriate size and/or sector 
peers) as a reference point in considering, 
in its judgement, the appropriate level 
of salary having regard to other relevant 
factors including corporate and individual 
performance and any changes in an 
individual’s role and responsibilities.

Base salary is normally paid monthly in cash.

Benefits

To provide 
benefits valued 
by recipients.

The Executive Directors can receive a car 
allowance or Company car (and fuel), private 
family medical cover, permanent health 
insurance and life assurance.

The Committee reserves discretion to 
introduce new benefits where it concludes 
that it is appropriate to do so, having regard 
to the particular circumstances and to 
market practice.

Where appropriate, the Company will meet 
certain costs relating to Executive Director 
relocations.

Pension

To provide  
retirement benefits.

Executive Directors can receive pension 
contributions to personal pension 
arrangements or, if a Director is impacted  
by annual or lifetime limits on contribution  
levels to qualifying pension plans, the  
balance can be paid as a cash supplement.

n/a

n/a

It is anticipated that salary 
increases will generally be in line 
with those awarded to salaried 
employees. However, in certain 
circumstances (including, 
but not limited to, changes 
in role and responsibilities, 
market levels, individual and 
Company performance), the 
Committee may make larger 
salary increases to ensure they 
are market competitive. The 
rationale for any such increase 
will be disclosed in the relevant 
Annual Report on Remuneration.

It is not possible to prescribe 
the likely change in the cost 
of insured benefits or the cost 
of some of the other reported 
benefits year-to-year, but  
the provision of benefits will 
operate within an annual limit  
of £100,000 (plus a further  
100% of base salary in the  
case of relocations).

The Committee will monitor  
the costs of benefits in practice 
and will ensure that the overall 
costs do not increase by more 
than the Committee considers 
appropriate in the circumstances.

The maximum employer’s 
contribution (or cash 
supplement) is 10%  
of base salary.

n/a

The contribution levels for 
the Chief Executive and the 
Chief Financial Officer are 
aligned to the wider workforce, 
currently 5%.

Pension contributions for new 
Executive Director appointments 
will also be aligned with the 
pension benefits available to  
the wider workforce.

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DIRECTORS’ REMUNERATION REPORT CONTINUED

Element and purpose

Policy and operation

Maximum

Performance measures

Annual Bonus Plan

To motivate 
executives and 
incentivise delivery  
of performance  
over a one-year 
operating cycle, 
focusing on the 
short-to-medium-
term elements of 
our strategic aims.

Annual Bonus Plan levels and the 
appropriateness of measures are reviewed 
annually at the commencement of each 
financial year to ensure they continue to 
support our strategy.

The maximum level of Annual 
Bonus Plan outcomes is 100% 
of base salary per annum for  
the duration of this policy.

Once set, performance measures and targets 
will generally remain unchanged for the year, 
except to reflect events such as corporate 
acquisitions or other significant events where 
the Committee considers it to be necessary  
in its opinion to make appropriate 
adjustments.

Any annual bonus award above 75% of salary 
will be compulsorily deferred into Eurocell 
shares, under the Company’s Deferred Share 
Plan (‘DSP’), for three years from grant.

The number of shares subject to vested DSP 
awards may be increased to reflect the value  
of dividends that would have been paid in 
respect of any ex-dividend dates falling  
between the grant of awards and the expiry  
of the vesting period.

Malus and clawback provisions apply to the 
Annual Bonus Plan and DSP, as explained in 
more detail below.

Long-term 
incentives

To motivate and 
incentivise delivery 
of sustained 
performance over  
the long term,  
and to promote 
alignment with 
shareholders’ 
interests, the 
Company  
operates PSP.

Awards under the PSP take the form of  
nil-cost options which vest to the extent 
performance conditions are satisfied over  
a period of at least three years.

The PSP allows for awards  
over shares with a maximum 
value of 150% of base salary  
per financial year.

The Committee expressly 
reserves discretion to make 
such awards as it considers 
appropriate within these limits.

The number of shares subject to vested PSP 
awards may be increased to reflect the value  
of dividends that would have been paid 
in respect of any ex-dividend dates falling 
between the grant of awards and the expiry of 
the vesting period (or at the end of any holding 
period in respect of unexercised awards).

A two-year post-vesting holding period applies 
to PSP awards granted to Executive Directors 
after the 2019 AGM.

Malus and clawback provisions apply to PSP 
awards, as explained in more detail in the 
2021 Annual Report.

The performance measures 
applied may be financial 
or non-financial and 
corporate, divisional or 
individual and in such 
proportions as the 
Committee considers 
appropriate.

Attaining the threshold level 
of performance for any 
measure will not produce 
a pay-out of more than 
20% of the maximum 
portion of overall annual 
bonus attributable to that 
measure.

However, the Annual 
Bonus Plan remains a 
discretionary arrangement 
and the Committee retains 
a standard power to 
apply its judgement to 
adjust the outcome of the 
Annual Bonus Plan for 
any performance measure 
(from zero to any cap) 
should it consider that  
to be appropriate.

The Committee may 
set such performance 
conditions on PSP awards 
as it considers appropriate 
(whether financial or 
non-financial and whether 
corporate, divisional or 
individual).

Performance periods may 
be over such periods as the 
Committee selects at grant, 
which will not normally  
be less than (but may be 
longer than) three years.

No more than 25% of 
awards vest for attaining 
the threshold level of 
performance conditions. 
The Committee also has 
standard power to apply 
its judgement to adjust the 
outcome of the PSP for  
any performance measure 
(from zero to any cap) 
should it consider that  
to be appropriate.

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Element and purpose

Policy and operation

Share ownership 
guidelines

To further align the 
interests of Executive 
Directors with those 
of shareholders.

All-employee 
share plans

To encourage 
share ownership by 
employees, thereby 
allowing them to 
share in the long-
term success of the 
Group and align their 
interests with those 
of the shareholders.

Chair/ 
Non-executive 
Director fees

To enable the 
Company to recruit 
and retain Chairs 
and Non-executive 
Directors of the 
highest calibre, at  
the appropriate cost.

Executive Directors are required to retain at 
least 50% of the net of tax shares which vest 
under the PSP and DSP awards until the 
guideline (being 200% of base salary) is met. 
Any PSP performance vested shares subject 
to a holding period and any shares awarded 
in connection with annual bonus deferral will 
be credited for the purpose of the guidelines 
(discounted for anticipated tax liabilities).

From the 2022 AGM, Executive Directors are 
required to maintain a shareholding in the 
Company for a one-year period after stepping 
down from that position, being 100% of salary 
or the Executive Directors’ actual relevant 
shareholding at leaving this position, if lower.

The Executive Directors’ actual relevant 
shareholding will include shares vesting under 
any of the Company’s discretionary share 
incentive arrangements (including any deferred 
bonus shares) from awards granted after the 
date the Policy was adopted but excludes 
shares acquired through purchase and the 
release of shares under share incentive plans 
where the grant occurred prior to the adoption 
of the Policy.

These are all-employee share plans 
established under HMRC tax-advantaged 
regimes and follow the usual form for 
such plans.

Executive Directors will be able to participate 
in all-employee share plans on the same 
terms as other Group employees.

Maximum

n/a

Performance measures

n/a

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The maximum participation  
levels for all-employee share 
plans will be the limits for such 
plans set by HMRC from time  
to time.

Consistent with normal 
practice, such awards 
will not be subject to 
performance conditions.

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The fees paid to the Chair and Non-executive 
Directors aim to be competitive with other 
fully listed companies of equivalent size and 
complexity.

The fees payable to the Non-executive 
Directors are determined by the Board,  
with the Chair’s fees determined by the 
Remuneration Committee. Fees are paid 
monthly in cash.

The Chair and Non-executive Directors  
will not participate in any cash or share 
incentive arrangements.

The Company reserves the right to provide 
benefits (including travel and office support) to 
the Chair and Non-executive Directors where 
appropriate. Should any assessment to tax be 
made on such reimbursement, the Company 
reserves the ability to settle such liability on 
behalf of the Non-executive Director.

n/a

The aggregate fees (and any 
benefits) of the Chair and  
Non-executive Directors will not 
exceed the limit from time to time 
prescribed within the Company’s 
Articles of Association.

If the Chair and/or Non-executive 
Directors devote special 
attention to the business of the 
Company, or otherwise perform 
services which in the opinion 
of the Directors are outside the 
scope of the ordinary duties of 
a Director, they may be paid 
such additional remuneration as 
the Directors or any Committee 
authorised by the Directors 
may determine.

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DIRECTORS’ REMUNERATION REPORT CONTINUED

Other elements of our policy include:
Recruitment remuneration policy
The Company’s recruitment remuneration policy aims to give the Committee sufficient flexibility to secure the appointment and 
promotion of high-calibre executives to strengthen the management team and secure the skill sets to deliver our strategic aims.

In terms of the principles for setting a package for a new 
Executive Director, the starting point for the Committee will 
be to apply the general Policy for Executive Directors as set 
out above and structure a package in accordance with that 
policy. Any caps contained within the policy for fixed pay do 
not apply to new recruits, although the Committee would not 
envisage exceeding these caps in practice.

The Annual Bonus Plan, DSP and PSP will operate (including 
the maximum award levels) as detailed in the general Policy 
in relation to any newly appointed Executive Director. For an 
internal appointment, any variable pay element awarded in 
respect of the prior role may either continue on its original 
terms or be adjusted to reflect the new appointment as 
appropriate.

For external and internal appointments, the Committee may 
agree that the Company will meet certain relocation expenses  
as it considers appropriate.

For external candidates, it may be necessary to make 
additional awards in connection with the recruitment to  
buy-out awards forfeited by the individual on leaving a  
previous employer. 

For the avoidance of doubt, buy-out awards are not subject 
to a formal cap. Any recruitment-related awards which are 
not buy-outs will be subject to the limits for Annual Bonus 
Plan and PSP as stated in the general policy. Details of any 
recruitment-related awards will be appropriately disclosed.

For any buy-outs the Company will not pay more than is, in 
the view of the Committee, necessary and will in all cases 
seek, in the first instance, to deliver any such awards under 
the terms of the existing Annual Bonus Plan, DSP or PSP. It 
may, however, be necessary in some cases to make buy-out 
awards on terms that are more bespoke than the existing 
Annual Bonus Plan, DSP or PSP.

All buy-outs, whether under the Annual Bonus Plan, DSP,  
PSP or otherwise, will take due account of the service 
obligations and performance requirements for any 
remuneration relinquished by the individual when leaving 
a previous employer. The Committee will seek (where it is 
practicable to do so) to make buy-outs subject to what are, in 
its opinion, comparable requirements in respect of service and 
performance. However, the Committee may choose to relax 
this requirement in certain cases (such as where the service 
and/or performance requirements are materially completed, 
or where such factors are, in the view of the Committee, 
reflected in some other way, such as a significant discount 
to the face value of the awards forfeited) and where the 
Committee considers it to be in the interests of shareholders.

A new Chair/Non-executive Director would be recruited on the terms explained above in respect of the main policy for such Directors.

Service contracts
Executive Directors
The Committee’s policy is that each Executive Director’s service agreement should be of indefinite duration, subject to termination 
upon no more than twelve months’ notice by either party. The service agreements of both Executive Directors comply with that policy. 
Contracts contain provisions allowing the Company to make payments in lieu of notice (albeit not including bonus or benefits) but do 
not contain change of control provisions.

The Committee reserves flexibility to alter these principles, if necessary, to secure the recruitment of an appropriate candidate 
including, if appropriate, a longer initial notice period (of up to two years) reducing over time.

The date of each current Executive Director’s contract is:

Darren Waters  
Michael Scott 

11 April 2023 
1 September 2016

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Chair/Non-executive Directors
The Chair and each Non-executive Director is engaged for an initial period of three years. These appointments can be renewed 
following the initial three-year term. These engagements can be terminated by either party on twelve months’ notice.

Neither the Chair nor any Non-executive Directors can participate in the Company’s incentive plans, are not entitled to any pension 
benefits and are not entitled to any payment in compensation for early termination of their appointment beyond the twelve months’ 
notice referred to above.

Name

Date of original appointment

Date of latest appointment

Derek Mapp

16 May 2022

Frank Nelson

4 February 2015

Kate Allum

Alison Littley

Iraj Amiri

1 July 2022

1 July 2022

7 November 2022

Will Truman

11 May 2023

Angela Rushforth

1 February 2024

16 May 2022

2 February 2024

1 July 2022

1 July 2022

7 November 2022

11 May 2023

1 February 2024

Term

3 years

c.3.5 months*

3 years

3 years

3 years

3 years

3 years

*   Frank Nelson will step-down at the 2024 AGM on 16 May 2024 after nine years of service.

The Directors’ service agreements and letters of appointment are available for shareholders to view from the Group Company 
Secretary on request.

Termination/change of control policy summary
It is appropriate for the Committee to consider treatments on a termination having regard to all of the relevant facts and circumstances 
available at that time. This policy applies both to any negotiations linked to notice periods on a termination and any treatments that 
the Committee may choose to apply under the discretions available to it under the terms of the Annual Bonus Plan, DSP and PSP. 
The potential treatments on termination under these plans are summarised in the table below:

Incentives

Annual bonus

DSP

PSP

If a leaver is deemed to be a ‘good leaver’;  
for example, leaving through injury, ill-health,  
disability, retirement, redundancy, sale of business  
or otherwise at the discretion of the Committee

Committee has discretion to determine an  
annual bonus which may be limited to the  
period actually worked.

Awards normally vest either on cessation or  
the normal vesting date. The Committee can  
pro-rate awards if considered appropriate.

Will receive a pro-rated award subject to the 
application of the performance conditions at  
the end of the normal performance period.

Committee retains standard discretions to either 
vary/disapply time pro-rating or to accelerate 
vesting to the earlier date of cessation (determining 
the performance conditions at that time).

If a leaver is not  
a ‘good leaver’

Change in control

Annual bonus not  
generally paid.

Committee has discretion  
to determine annual bonus.

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All awards will  
normally lapse.

All awards will  
normally lapse.

Awards vest on a pro rata 
basis, unless the Committee 
determines not to pro-rate.

Will receive a pro-rated award 
subject to the application of the 
performance conditions at the 
date of the event, unless the 
Committee determines not to 
pro-rate.

On death, the Annual Bonus Plan, DSP and PSP awards typically vest in full (with pro-rating also potentially applying).

The Company has the power to enter into settlement agreements with Directors and to pay compensation to settle potential legal 
claims. In addition, and consistent with market practice, in the event of the termination of an Executive Director, the Company  
may make a contribution towards that individual’s legal fees and fees for outplacement services as part of a negotiated settlement. 
Any such fees will be disclosed as part of the detail of termination arrangements. For the avoidance of doubt, the policy does not 
include an explicit cap on the cost of termination payments.

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DIRECTORS’ REMUNERATION REPORT CONTINUED

Other policy matters
The 2021 Annual Report also set out formal details of our approach to:

•  Performance targets
•  Malus and clawback 
•  Stating maximum amounts for the Remuneration Policy 
•  Travel and hospitality
•  Differences between the policy on remuneration for Directors and remuneration of other employees
•  Committee discretions
•   External appointments 
•  Statement of consideration of employment conditions elsewhere in the Group
•  Statement of consideration of shareholder views.

Illustrations of application of Remuneration Policy
The charts below aim to show how the Remuneration Policy for Executive Directors will be applied in 2024 using the assumptions 
in the table below.

0
0
0
£

2000

1800

1600

1400

1200

1000

800

600

400

200

0

CEO

CFO

£1,851k

17%

£1,531k

42%

35%

£838k

20%

25%

£465k

28%

23%

£610k

19%

25%

£341k

  Share price growth
  PSP
  Annual bonus
  Fixed pay

£1,342k

17%

£1,111k

41%

35%

28%

23%

100%

55%

30%

25%

100%

56%

31%

25%

Minimum

Target

Maximum

Maximum 
with share 
price growth

Minimum

Target

Maximum

Maximum 
with share 
price growth

Minimum

•  Consists of base salary, benefits and pension

•  Base salary is the salary to be paid with effect from 1 April 2024

•  Estimated value of a full year’s benefits, including car (and fuel) or car allowance, private family 

medical cover, permanent health insurance and travel insurance 

•  Pension measured as the cash allowance in lieu of Company contributions at 5% of salary.

Darren Waters 

Michael Scott 

Base salary 

£426,400 

£308,082 

Benefits 

£17,075 

£17,399 

Pension 

£21,320 

£15,404 

Total fixed

£464,795

£340,885

Target

•  Annual bonus: consists of an assumed payment of 50% of maximum opportunity

•  Long-term incentives: consists of the threshold level of vesting (25% vesting) under the PSP.

Maximum

Based on the maximum remuneration receivable (excluding share price appreciation and dividends):

•  Annual bonus: consists of maximum bonus of 100% of base salary

•  Long-term incentives: consists of the maximum level of vesting under the PSP.

•  As per the maximum but with a 50% share price growth assumption for the PSP awards.

Maximum with  
share price growth

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PART B:  
THE ANNUAL REPORT ON REMUNERATION

The Committee (unaudited)
Remuneration Committee members
During 2023, the Remuneration Committee comprised: 

Chair: 
Kate Allum (from 11 May 2023)
Martyn Coffey (to 11 May 2023)

Committee members:
Frank Nelson
Alison Littley (from 15 May 2023)
Iraj Amiri (from 15 May 2023)

All members of the Committee served throughout the year, unless otherwise stated.

The Chief Executive and Chief Financial Officer are invited to attend meetings of the Committee, except when their own remuneration 
is being discussed, and other Executives and Non-executive Directors attend meetings as required.

The Committee has formal terms of reference which can be viewed on the Company’s website at www.investors.eurocell.co.uk.

During the year, the Committee considered its obligations under the Code and concluded that:

•  The Directors’ Remuneration Policy supports the Company’s strategy (including in the performance measures chosen)
•  Remuneration for our Directors remains appropriate.

In addition, the Committee has ensured that the Directors’ Remuneration Policy and practices are consistent with 
the six factors set out in Provision 40 of the Corporate Governance Code:

Clarity – Our Directors’ Remuneration Policy is well understood by our senior executive team and has been clearly articulated  
to our shareholders and representative bodies (both on an ongoing basis and during a consultation when changes are  
being proposed).

Simplicity – The Committee is mindful of the need to avoid overly complex remuneration structures which can be misunderstood 
and deliver unintended outcomes. Therefore, a key objective of the Committee is to ensure that our Directors’ Remuneration  
Policy and practices are straightforward to communicate and operate.

Risk – Our Directors’ Remuneration Policy has been designed to ensure that inappropriate risk-taking is discouraged and will not 
be rewarded via (i) the balanced use of both annual incentives and long-term incentives which employ a blend of targets, (ii) the 
significant role played by shares in our incentive plans (together with bonus deferral and shareholding guidelines) and (iii) malus/
clawback provisions within all our incentive plans.

Predictability – Our incentive plans are subject to individual caps, with our share plans also subject to standard dilution limits. 
The use of shares within our incentive plans results in the actual pay received being highly aligned to the experience of our 
shareholders.

Proportionality – There is a clear link between individual awards, delivery of strategy and our long-term performance. In addition, 
the significant role played by variable pay, together with the composition of the Executive Directors’ service contracts, ensures that 
poor performance is not rewarded.

Alignment to culture – Our executive pay policies are fully aligned to the Company’s culture through the use of metrics in both 
the annual bonus and PSP that measure how we perform against key aspects of our strategy, which has the objective of delivering 
sustainable growth in revenue, profit and cash flow. 

FIT Remuneration Consultants LLP (‘FIT’), signatories to the Remuneration Consultants Group’s Code of Conduct, are appointed 
by the Committee and provide advice to the Committee on all matters relating to remuneration, including best practice. FIT have no 
connection with the Group or any individual Director and provided no other services to the Group and therefore the Committee was 
satisfied that the advice provided by FIT was objective and independent. FIT’s fees in respect of 2023 were £14,455 (excluding VAT). 
FIT’s fees were charged on the basis of the firm’s standard terms of business for advice provided.

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DIRECTORS’ REMUNERATION REPORT CONTINUED

Audited information
Single total figure table (audited)
The remuneration for the Chair, Executive and Non-executive Directors of the Company who performed qualifying services during the 
relevant financial year is detailed below. The Chair and Non-executive Directors received no remuneration other than their annual fee.

For the year ended 31 December 2023:

Name

Darren Waters4

Michael Scott

Mark Kelly5

Derek Mapp

Frank Nelson7

Kate Allum8

Alison Littley

Iraj Amiri10

Will Truman11

Martyn Coffey12

Salary/fees
£000

Taxable  

benefits1
£000

Pension
£000

296

291

174

150

62

56

59

56

32

21

12

17

9

—

—

—

—

—

—

—

15

15

16

—

—

—

—

—

—

—

Total fixed 
remuneration  

£000

323

323

199

150

62

56

59

56

32

21

Bonus2
£000

Long-term 
incentives 
£000

89

89

47

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

Total variable 
remuneration  

Total  
remuneration  

£000

89

89

47

—

—

—

—

—

—

—

£000

412

412

246

150

62

56

59

56

32

21

For the year ended 31 December 2022:

Name

Mark Kelly

Michael Scott

Derek Mapp6

Frank Nelson

Martyn Coffey

Kate Allum8

Alison Littley9

Iraj Amiri10

Robert Lawson13

Sucheta Govil14

Notes:

Salary/fees
£000

Taxable 
benefits1
£000

Pension
£000

Total fixed 
remuneration 
£000

Bonus2
£000

Long-term 
incentives3 
£000

Total variable 
remuneration 
£000

Total 
remuneration 
£000

426

272

94

60

53

24

24

7

65

26

9

17

—

—

—

—

—

—

—

—

47

30

—

—

—

—

—

—

—

—

482

319

94

60

53

24

24

7

65

26

99

63

—

—

—

—

—

—

—

—

265

169

—

—

—

—

—

—

—

—

364

232

—

—

—

—

—

—

—

—

846

551

94

60

53

24

24

7

65

26

1   Taxable benefits comprise Company car (and fuel) or car allowance, private family medical cover, permanent health insurance and travel insurance.

2   Bonuses are calculated on the salary in operation at the end of the financial year. 

3   Value of long-term incentives is based on the market value on the actual vesting date (28 November 2023). 

4   Darren Waters was appointed to the Board on 11 April 2023 and Chief Executive from 11 May 2023.

5   Mark Kelly stepped-down from the Board on 11 May 2023.

6   Derek Mapp was appointed to the Board on 16 May 2022 and became Non-executive Chair from 1 July 2022.

7   Frank Nelson stepped down as Chair of the Audit and Risk Committee on 11 May 2023.

8   Kate Allum was appointed to the Board on 1 July 2022 and Chair of the Remuneration Committee from 11 May 2023.

9   Alison Littley was appointed to the Board on 1 July 2022 and Chair of the Social Values and ESG Committee from 15 December 2022.

 10 Iraj Amiri was appointed to the Board on 7 November 2022 and Chair of the Audit and Risk Committee from 11 May 2023.

 11 Will Truman was appointed to the Board on 11 May 2023.

 12 Martyn Coffey stepped-down from the Board on 11 May 2023.

 13 Robert Lawson stepped-down from the Board on 1 July 2022.

 14 Sucheta Govil stepped-down from the Board on 31 July 2022.

The aggregate emoluments (being salary/fees, bonuses, benefits and pension allowances) of all Directors for 2023 was £1,506,000 
(2022: £1,750,000 (restated for actual value at vesting3)).

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Further information on the 2023 annual bonus (audited)
In 2023, the annual bonus metrics were a blend of targets relating to profit before tax (70% of the bonus opportunity) and cash flow 
(30% of the bonus opportunity). In addition, a health and safety adjustment underpin is applied which, if not achieved, could reduce 
the bonus pay-out.

The profit before tax and cash flow bonus targets and achievements were as follows:

£m

Adjusted profit before tax

Adjusted cash generated from operations

Threshold

Target

Maximum

22.3

44.5

23.5

46.8

25.3

50.3

Actual

15.2

57.41

Achievement 
(% of max)

0%

100%

1  Cash generated from operations of £54.2m plus cash paid in respect of non-underlying items of £3.2m (see Note 7 to the Consolidated Financial Statements).

In order to reflect the level of stretch within the targets, the Committee determined that a pay-out of 75% of base salary would be 
appropriate for an on-target performance for 2023. 

Performance against the profit before tax element of the bonus resulted in an achievement of 0% of that element. Performance 
against the cash flow element of the bonus resulted in an achievement of 100% of that element. After the appropriate weightings are 
applied, this provides an overall pay-out of 30% of salary being awarded to the Executive Directors in respect of 2023, which is to be 
paid in cash. The bonus payable to Mark Kelly is pro-rated for the period of the 2023 financial year in post.

The health and safety underpin was also considered satisfied and no discretion has been applied to the formulaic outcome 
by the Committee.

PSP awards vesting in respect of 2023 (audited)
The PSP values included under long-term incentives in the single figure table above relate to awards granted in 2021 which vest 
in 2024, dependent on EPS and ROCE performance measured over the three-year period ended 31 December 2023, as described 
in the tables below.

Under the EPS performance target (two-thirds of awards) which uses a sliding scale, 25% of this part of an award vests where 
adjusted earnings per share of 18.6p is achieved for the year ended 31 December 2023, increasing pro rata to full vesting where 
adjusted earnings per share of 20.2p is achieved.

Performance target

Adjusted basic EPS

Threshold

Maximum 

18.6p 

20.2p 

Actual

11.0p

Achievement  
(% of max)

0%

Under the Group ROCE target (one-third of awards), which uses a sliding scale, 25% of this part of an award vests where Group 
ROCE of 20.4% is achieved for the year ended 31 December 2023, increasing pro rata to full vesting where Group ROCE of 25.5% 
is achieved.

Performance target

Group ROCE2

Threshold

Maximum 

20.4%

25.5%

Actual

12.6%

Vesting  

%

0%

2  Adjusted operating profit for the year ended 31 December 2023, divided by average totals of opening and closing assets less trade and other payables, all measured 

on a pre-IFRS 16 basis.

As a result of performance against the adjusted earnings per share element and the Group ROCE element, no PSP awards are 
expected to vest in 2024. No discretion to the formulaic outcome has been applied by the Committee.

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DIRECTORS’ REMUNERATION REPORT CONTINUED

Statement of Directors’ shareholding and share interests (audited)
The table below details for each Director, the total number of Directors’ interests in shares at 31 December 2023 and 31 December 2022:

Number of shares

Beneficially
owned
31 December
2022

Beneficially
owned
31 December
20231

Vested but
unexercised
awards

—
72,862
234,020
91,000
49,090
—
—
—
—
16,428

42,161
179,157
234,020
571,910
90,973
4,417
4,282
4,928
862
16,428

—
—
—
—
—
—
—
—
—
—

Unvested
DSP

410,447
28,589
44,749
—
—
—
—
—
—
—

Unvested
PSP2

Unvested
SAYE

Shareholding
guideline
(% of salary)3

Shareholding
guideline
met?3

461,365
667,398
314,843
—
—
—
—
—
—
—

—
16,245
—
—
—
—
—
—
—
—

200
200
—
—
—
—
—
—
—
—

No
No
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a

Director

Darren Waters
Michael Scott
Mark Kelly
Derek Mapp
Frank Nelson
Kate Allum
Alison Littley
Iraj Amiri
Will Truman
Martyn Coffey

1  The beneficial shareholdings set out above include those held by Directors and their respective connected persons as at 31 December 2023 or at the date of stepping 

down from the Board if earlier (Mark Kelly and Martyn Coffey stepped-down from the Board on 11 May 2023).

2  Performance-based share awards.

3  Shareholding guidelines for Executive Directors are 200% of salary. Executive Directors will be required to retain at least 50% of the net of tax shares which vest under 

the PSP and DSP until the guideline is met.

4  As previously announced, a number of the Non-executive Directors, including the Chair of the Board, entered into a share purchase plan for 12 months from 

1 February 2023, which was subsequently extended for a further 12 months from 1 February 2024. Each participating Director has irrevocably instructed the Company 
to direct one quarter of their net monthly fees to an appointed broker to automatically make market purchases of ordinary shares. 

 As a result, the number of shares beneficially owned since 31 December 2023 has changed due to planned purchases that took place on 9 February 2024 for 
Non-executive Directors. The revised figures are as follows: Derek Mapp – 575,977 shares, Frank Nelson - 92,590 shares, Kate Allum – 5,812 shares, Alison Littley – 
5,582 shares, Iraj Amiri – 6,545 shares, Will Truman – 2,068 shares.

PSP awards granted in 2023 (audited)
The following awards were made under the PSP in 2023:

Director

Darren Waters

Michael Scott

Date of grant

11 April 2023

11 April 2023

Basis of award 
(% salary)

150%

150%

Share price1

133.3p 

133.3p

Number of 
shares

Face value 
of award2

Vesting period

461,365

£615,000

April 2026 to April 2027

333,345

£444,350

April 2026 to April 2027

1  Rounded to one decimal place for the purposes of presentation in this report.

2  Calculated using the average share price over the 3 business days immediately prior to the date of grant.

The performance conditions applying to the awards made in April 2023 relate to: (i) adjusted Earnings per Share for two-thirds of the 
award; and (ii) Group Return on Capital Employed for one-third of the award. 

More specifically:

Adjusted basic EPS1 for the year ended 31 December 2025
Above 18.9p
Between 17.3p and 18.9p
17.3p
Below 17.3p

Group ROCE2 for the year ended 31 December 2024
Above 23.5%
Between 18.5% and 23.5%
18.5%
Below 18.5%

Portion of award vesting
100%
Pro rata on straight-line between 25% and 100%
25%
0%

Portion of award vesting
100%
Pro rata on straight-line between 25% and 100%
25%
0%

1  Defined as adjusted basic earnings per share as shown in the consolidated audited accounts of the Company, excluding non-underlying items, for the third financial 

year of the performance period.

2  Defined as Group adjusted operating profit divided by average totals of opening and closing assets less trade and other payables (all on a pre-IFRS 16 basis), for the 

third financial year of the performance period.

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DSP awards granted in 2023 (audited)
No awards were made under the DSP in 2023 in respect to the 2022 annual bonus.

As part of his recruitment package to provide compensation for share awards granted by his former employer that would be forfeited 
on leaving, Darren Waters, on joining the Company, was awarded £550,000 worth of shares under the DSP (in compliance with the 
Directors’ Remuneration Policy and based on the share price as at the date of grant of the award), which will vest upon the expiry 
of a two-year deferral period subject to continued employment (with standard ‘good leaver’ provisions).

Director

Darren Waters

Date of grant

Share price1

Number  
of shares

Face value 
of award2

Vesting period

11 April 2023

134.0p

410,447

£550,000

April 2025 to April 2026

1  Rounded to one decimal place for the purposes of presentation in this report.

2  Calculated using the average share price over the 5 business days immediately prior to the date of grant.

Outstanding share plan awards (audited)
Details of all outstanding share awards made to Executive Directors are set out below:

Number of shares

Interest at
1 January
2023

Awards
granted
in the year

Awards
lapsed
in the year

Awards
exercised
in the year

Interest at
31 December
2023

Exercise period

Notes

— 461,365

— 410,447

—

—

—

—

461,365  Apr 26 – Apr 27

410,447  Apr 25 – Apr 26

Grant date

11/04/23

11/04/23

17/11/20

197,149

— (73,891)

(123,258)

—  Nov 23 – Nov 24

Executive

Award 
type

Exercise
price
(p)

Darren Waters PSP

DSP

Michael Scott PSP

PSP

PSP

PSP

DSP

0

0

0

0

0

0

0

22/04/21

149,731

13/04/22

184,322

—

—

11/04/23

— 333,345

13/04/22

28,589

—

—

—

—

—

SAYE

172.0

09/04/20

10,465

— (10,465)

SAYE

110.8

17/04/23

— 16,245

—

Mark Kelly

PSP

PSP

PSP

DSP

0

0

0

0

22/04/21

234,362

— (50,083)

13/04/22

288,505

— (157,941)

13/04/22

44,749

—

—

SAYE

172.0

09/04/20

10,465

— (10,465)

All figures above exclude dividend equivalent shares, where applicable.

Notes:

1  See ‘PSP Awards Vesting in Respect of 2022’ section in the 2022 Directors’ Remuneration Report. 

2  See ‘PSP Awards Vesting in Respect of 2023’ section above.

3  As disclosed in the 2022 Directors’ Remuneration Report.

4  See ‘PSP Awards Granted in 2023 section above.

5  See ‘DSP Awards Granted in 2023’ section above.

4

5

1

2

3

4

3

6

7

1

—

—

—

—

—

—

149,731  Apr 24 – Apr 25

184,322  Apr 25 – Apr 26

333,345  Apr 26 – Apr 27

28,589  Apr 25 – Apr 26

— Jun 23 – Nov 23

16,245 Jun 26 – Nov 26

—

—

—

—

184,279  Apr 24 – Apr 25

130,564  Apr 25 – Apr 26

44,749  Apr 25 – Apr 26

— Jun 23 – Nov 23

2, 8

3, 8

3

6

17/11/20

308,582

— (115,656)

(192,926)

—  Nov 23 – Nov 24

6  Awards granted under the Eurocell plc Save As You Earn Scheme in 2020. Awards are based on a three-year savings contract with an exercise price of 172.0p.

7  Awards granted under the Eurocell plc Save As You Earn Scheme in 2023. Awards are based on a three-year savings contract with an exercise price of 110.8p.

8  Following Mark Kelly’s stepping-down from the Board, the awards granted in 2021 and 2022 were time pro-rated dependent on the proportion of the relevant 

performance period worked.

During the year ended 31 December 2023, the highest mid-market price of the Company’s shares was 165.5p and the lowest 
mid-market price was 106.0p. At 31 December 2023 the share price was 131.0p.

The aggregate gains by all Directors during 2023 was £434,654 (2022: £nil). 

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DIRECTORS’ REMUNERATION REPORT CONTINUED

Retirement of Mark Kelly
Mark Kelly retired and left the Group following the AGM on 11 May 2023. The Committee determined the following treatment 
within the terms of the Company’s approved remuneration policy: 

•  Salary, benefits and pension allowance were paid as usual until the leaving date 
•  No payment in lieu of notice was made
•  Pro-rated annual cash bonus for the 2023 financial year would be calculated and paid, in the usual manner, in April 2024  

subject to performance over this period and as determined by the Committee in accordance with the rules of the bonus plan
•  Any deferred shares outstanding at the leaving date, which were awarded under the DSP in relation to the 2021 annual bonus, 

would vest in full in April 2025

•  No grants or awards under the PSP would be made in 2023
•  In line with the terms of the awards, any grants and awards outstanding at the leaving date, which were made under the PSP, 
would vest on the normal vesting date subject to (i) satisfaction of the existing performance conditions and (ii) awards being 
pro-rated, and therefore reduced, based on time served within the relevant three-year performance period up to the date of 
leaving. The holding period would continue to apply, with the exception of any shares sold to meet any income tax and other 
withholding obligations.

Payments to past Directors (audited)
No other payments to past Directors were made during the year.

Payments for loss of office (audited)
No payments for loss of office were made during the year.

Performance graph and CEO remuneration table (unaudited)
The following graph shows the Total Shareholder Return (‘TSR’) performance of an investment of £100 in Eurocell plc’s shares  
from its listing in March 2015 to 31 December 2023, compared with a £100 investment in the FTSE SmallCap Index over the  
same period. The FTSE SmallCap Index was chosen as a comparator because it represents a broad equity market index of  
similar-sized companies.

Total Shareholder Return Index (unaudited) 

210

200

190

180

170

160

150

140

130

120

110

100

31 Mar 
2015

31 Dec 
2015

31 Dec 
2016

31 Dec 
2017

31 Dec 
2018

31 Dec 
2019

31 Dec 
2020

31 Dec 
2021

31 Dec 
2022

31 Dec 
2023

  Eurocell 

  FTSE SmallCap  Source: Datastream (a LSEG product)

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The table below details certain elements of the CEO’s remuneration over the same period as presented in the TSR Index graph:

Year

CEO

Single figure of 
total remuneration

Annual bonus pay-out 
against maximum %

Long-term incentive 
vesting rates against 
maximum

Year-on-year change in
CEO remuneration %

Year-on-year change in
employee remuneration 
%

2023

2022

2021

2020

2019

2018

2017

2016

Darren Waters 
Mark Kelly

Mark Kelly

Mark Kelly

Mark Kelly

Mark Kelly

Mark Kelly

Mark Kelly

Mark Kelly 
Patrick Bateman

2015

Patrick Bateman

£411,794 
£245,612

£857,090

£879,271

£465,945

£673,262

£459,294

£916,442

£560,558 
£284,457

£637,098

30% 
30%

23%

100%

0%

49%

0%

40%

80% 
33%

87%

n/a 
0%

63%

0%

0%

0%

0%

n/a

n/a 
n/a

n/a

(23)% 

(3)%

89%

(31)%

47%

(50)%

8%

33% 
—

n/a

6% 

(1)%

10%

2%

2%

2%

2%

2% 
—

n/a

As the Company listed in March 2015, part of the 2015 remuneration relates to when Eurocell was a privately owned Company.

Note: Based on all Group employees in order to provide a more meaningful comparison (Eurocell plc employees comprise the Executive and Non-executive 
Directors only).

Annual change in remuneration of each Director compared to employees (unaudited)
The table below presents the year-on-year percentage change in remuneration for each Director and for all Group employees:

% change from 2022 to 2023

% change from 2021 to 2022

% change from 2020 to 2021

Salary/fee 
increase/
(decrease)
%

n/a

(59)%

7%

60%

3%

(60)%

133%

146%

700%

n/a

5%

Annual 
bonus 
increase/
decrease
%

n/a

(53)%

41%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

36%

Taxable 
benefits 
increase
%

Salary/fee 
increase
%

Annual bonus 
decrease
%

n/a

0%

0%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

2%

n/a

6%

6%

n/a

25%

18%

n/a

n/a

n/a

n/a

4%

n/a

(75)%

(76)%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

(76)%

Taxable 
benefits 
increase
%

n/a

14%

25%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

2%

Salary/fee 
increase1
%

Annual bonus 
increase
%

n/a

5%

5%

n/a

3%

3%

n/a

n/a

n/a

n/a

6%

n/a

n/a2

n/a2

n/a

n/a

n/a

n/a

n/a

n/a

n/a

232%

Taxable 
benefits 
increase/
(decrease)
%

n/a

(73)%

2%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

0%

Darren Waters4

Mark Kelly5

Michael Scott

Derek Mapp3

Frank Nelson

Martyn Coffey5

Kate Allum3

Alison Littley3

Iraj Amiri3

Will Truman4

All employees

1  All the Directors took a 20% reduction in salary/fees, for two months, during the first lockdown period in 2020.

2  Percentage increase is not available due to 2020 bonuses being £nil.

3  Directors appointed to the Board during 2022. 

4  Directors appointed to the Board during 2023.

5  Mark Kelly and Martyn Coffey stepped-down from the Board during 2023.

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DIRECTORS’ REMUNERATION REPORT CONTINUED

CEO to employee pay ratio (unaudited)
The table below shows the CEO to employee pay ratio.

Year

2023

2022

2021

2020

2019

Method

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

Option B

Option B

Option B

Option B

Option B

25 : 1

37 : 1

42 : 1

23 : 1

34 : 1

22 : 1

31 : 1

33 : 1

19 : 1

27 : 1

18 : 1

24 : 1

27 : 1

15 : 1

21 : 1

Notes to the CEO to employee pay ratio:

1  Option B (based on the gender pay gap reporting disclosures) was preferred as this data was already prepared on a Group basis. 

2  In line with the gender pay gap reporting regulations, pay for the 25th percentile, median and 75th percentile employees was calculated with reference to 5 April 

for each financial year. 

3  The ratios shown are representative of the FTE 25th percentile, median and 75th percentile pay for employees within the Group at the gender pay gap reference date 

of 5 April 2023. 

4  FTE equivalent pay has been calculated using the gender pay gap reporting methodology. 

5  The total of salary, benefits, pension, bonus and long-term incentives, being the single figure of total remuneration, for both Chief Executives who served during the 

year combined, has been used. 

The CEO pay ratio figures for 2023 have decreased this year (when compared to 2022) primarily due to a decrease in the aggregate 
CEO’s single figure remuneration, as a result of the nil vesting of the PSP awards in respect of 2023. 

The total pay and benefits and the salary component of total pay and benefits for the employee at each of the 25th percentile, 
the median and the 75th percentile are shown below:

2023

25

30

36

26

30

37

Salary 
£000

Total pay and benefits 
£000

25th percentile

Median

75th percentile

25th percentile

Median

75th percentile

Based on the salary profile of the Group’s UK employees, the median pay ratio is consistent with the pay, reward and progression 
policies of the Group as a whole.

Relative importance of spend on pay (unaudited)
The table below details the change in total employee pay between 2022 and 2023 as detailed in Note 8 of the Financial Statements, 
compared with distributions to shareholders by way of dividend, share buybacks or any other significant distributions or payments.

Total gross employee pay

Dividends/share buybacks

% change

0.4%

(7)%

2023 
£m

85.2

10.3

2022
£m

84.9

11.1

The average number of employees during the year was 2,101 (2022: 2,250).

Statement of voting at the Annual General Meeting (unaudited) 
The following table shows the results of the binding Remuneration Policy vote at the 12 May 2022 AGM and the advisory Directors’ 
Remuneration Report vote at the 11 May 2023 AGM.

(Binding Vote – 12 May 2022) 
Approval of the Directors’ Remuneration Policy

(Advisory Vote – 11 May 2023) 
Annual Report on Remuneration

Total number of votes

% of votes cast

Total number of votes

% of votes cast

For (including discretionary)

97,411,403

100%

100,148,321

Against

Votes withheld

—

—

0%

—

1,956

—

100%

0%

—

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Implementation of policy for 2024 (unaudited)
Base salaries
Current base salaries are as follows: £410,000 p.a. for Darren Waters and £296,233 p.a. for Michael Scott. With effect from 1 April 
2024, these salaries will be increased by 4% to £426,400 and £308,082 respectively. The salary increase is in-line with that of the 
wider workforce and the resulting salaries remain below the median for similar sized companies.

Pensions
A defined contribution/salary supplement of 5% of salary, which is aligned to the wider workforce, is offered to Darren Waters 
and Michael Scott.

Benefits
Details of the benefits received by Executive Directors are set out in Note 1 to the Single Total Figure Table on page 108.  
There is no intention to introduce additional benefits in 2024. 

Annual bonus
The annual bonus opportunity for 2024 has been structured in a similar manner to 2023. The maximum bonus will be 100% of salary 
and will be payable based on performance against a blend of adjusted profit before tax (70% of the bonus opportunity) and operating 
cash flow (30% of the bonus opportunity) targets. 

These targets have been set in light of internal and external forecasts and will require outperformance to generate higher levels 
of pay-out. In addition, a health and safety adjustment underpin will apply which, if not achieved, could reduce the bonus pay-out. 
Any bonus earned above 75% of salary will be deferred into shares for three years.

Given the competitive nature of the Company’s sector, the specific performance targets for 2024 are considered to be commercially 
sensitive and, accordingly, are not disclosed at this time, although the targets will be disclosed in next year’s report in relation to the 
2024 bonus outturn. 

Long-term incentives
PSP awards are expected to be made in April 2024 to Michael Scott and Darren Waters at 150% of salary.

Performance targets will be based on earnings per share (two-thirds of the award) and return on capital employed improvement 
(one-third) in the third year of the performance period. Full details of these targets will be disclosed in next year’s report, with these 
targets no less challenging in relative terms than the targets applied to the 2023 PSP awards.

Chair and Non-executive Directors’ fees
In-line with the wider workforce, the fee for the Chair will be increased by 4% from £150,000 p.a. to £156,000 p.a. and the base 
fees for Non-executive Directors will be increased by 4% from £50,000 p.a. to £52,000 p.a. with effect from 1 April 2024. 

Similarly, additional fees for the Committee Chairs, where applicable, and the Senior Independent Director will be increased by 4% 
from £10,000 p.a. to £10,400 p.a. with effect from 1 April 2024.

On behalf of the Board

Kate Allum
Chair of the Remuneration Committee

19 March 2024

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DIRECTORS’ REPORT

The Directors present their audited consolidated financial statements for the year ended 31 December 2023. Eurocell plc 
(‘the Company’) is a company incorporated and domiciled in the UK, with registration number 08654028, and is the holding company 
of the Eurocell Group of companies (‘the Group’). All of the Group’s activities are within the United Kingdom, with the exception of 
two overseas branches in the Republic of Ireland.

The shares of the Company have been traded on the main market of the London Stock Exchange throughout the year ended 
31 December 2023.

The Directors’ Report includes the Corporate Governance Statement set out on pages 79 to 86.

The Directors’ Report and Strategic Report comprise the ‘Management Report’ for the purpose of the Financial Conduct Authority’s 
Disclosure Guidance and Transparency Rules (DTR 4.1.8R).

The Directors of the Company, and their biographical details, are listed on pages 74 and 75 and were all in place on the date this 
Directors’ Report was approved. Changes to the Directors during the year, and up to the date of this report, are set out below:

Director

Current directors:

Derek Mapp

Darren Waters

Michael Scott

Frank Nelson

Kate Allum

Alison Littley

Iraj Amiri

Will Truman

Angela Rushforth

Former directors:

Mark Kelly

Martyn Coffey

Position

Chair

Chief Executive

Chief Financial Officer

Service in the year and up to date of report approval

Served throughout

Appointed 11 April 2023

Served throughout

Senior Independent Non-executive Director

Served throughout

Independent Non-executive Director

Independent Non-executive Director

Independent Non-executive Director

Served throughout

Served throughout

Served throughout

Independent Non-executive Director

Appointed 11 May 2023

Independent Non-executive Director

Appointed 1 February 2024

Chief Executive

Served up to 11 May 2023

Independent Non-executive Director

Served up to 11 May 2023

Strategic Report
As permitted by section 414C of the 
Companies Act 2006, certain information 
required to be included in the Directors’ 
Report has been included in the Strategic 
Report, which is set out on pages 1 to 73. 
Specifically, this relates to information on 
the Group’s strategy, business model, 
likely future developments and risk 
management.

UK Corporate Governance Code
Matters related to corporate governance 
and our compliance with the Code are 
set out in the Corporate Governance 
Statement on pages 79 to 86, which is 
incorporated herein by reference.

Results
Our Financial Statements for the year ended 
31 December 2023 are set out on pages 
130 to 176. The Financial Statements 
should be read in conjunction with the Chief 
Executive’s Report, Divisional Reviews and 
the Chief Financial Officer’s Report.

Dividends
The Board is recommending a final 
dividend of 3.5 pence (2022: 7.2 pence) 
per share for 2023 which, together with 
the interim dividend of 2.0 pence (2022: 
3.5 pence) per share, makes a combined 
dividend of 5.5 pence (2022: 10.7 pence) 
per share.

Payment of the final dividend, if approved 
at the Annual General Meeting (‘AGM’), will 
be made on 22 May 2024 to shareholders 
registered at the close of business on 
26 April 2024. The ex-dividend date  
will be 25 April 2024.

Dividends paid in the year to 31 December 
2023 and disclosed in the Consolidated 
Cash Flow Statement of £10.3 million 
(2022: £11.1 million), is comprised of the 
2022 final dividend of 7.2 pence per share, 
which was paid in May 2023, and the 
2023 interim dividend of 2.0 pence per 
share which was paid in October 2023.

Tax governance
Our tax policy is set out below. It is 
determined by the Board and overseen 
by the Audit and Risk Committee. 
The Board reviews the policy, and our 
compliance with it, on an annual basis. 
Operational responsibility for the execution 
of the Group’s tax policy rests with the 
Chief Financial Officer, who reports the 
Group’s tax position to the Audit and Risk 
Committee on a regular basis.

Tax policy
We are committed to compliance with tax 
law and practice in the UK. Compliance 
for us means paying the amount of tax 
we are legally obliged to pay and doing 
so in the right place, at the right time. 
It involves disclosing all relevant facts and 
circumstances to the UK tax authorities 
in ways that reflect the economic reality 
of the transactions we undertake, and 
claiming appropriate reliefs and incentives 
where available.

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Risk management of tax affairs
The level of risk that we accept in relation 
to UK tax is consistent with our overall 
objective of achieving certainty in the 
Group’s tax affairs. At all times, we seek 
to comply fully with our regulatory and 
other obligations, and to act in a way that 
upholds our core values and reputation as 
a responsible corporate citizen. We see 
compliance with tax legislation as key to 
managing tax risk, and understand the 
importance of tax in the wider context of 
business decisions.

Processes have been put in place to 
ensure tax is considered as part of our 
overall decision-making processes, with tax 
risks managed by local finance teams and 
escalated through to appropriate levels of 
management and, ultimately, to the Board 
when necessary.

Tax planning
In structuring our commercial activities, 
we will always consider – among other 
factors – the relevant tax laws. We believe 
that it is fair to mitigate tax using generally 
available reliefs in the spirit in which they 
are intended. However, any tax planning 
that we undertake will have commercial 
and economic substance and we will not 
use aggressive tax planning or enter into 
complicated tax avoidance schemes.

Although for commercial reasons we 
may trade with customers and suppliers 
genuinely located in countries considered 
to be tax havens, we will not use such 
jurisdictions for the purpose of avoiding 
tax, nor will we seek to take advantage 
of the secrecy afforded to transactions 
recorded in these jurisdictions. 

Engaging with HMRC 
We aim to have a good working 
relationship with HMRC. We will engage 
with honesty and integrity, and in a spirit 
of cooperative compliance. We will make 
all returns and pay tax on a timely basis, 
across all types of tax.

Share capital
Details of our capital structure, including 
movements in issued share capital during 
the year, are shown in Note 26 to the 
Financial Statements. We have one class 
of ordinary shares, which carries no fixed 
income. Each share carries the right to one 
vote at our general meetings. The ordinary 
shares are listed on the Official List and 
traded on the London Stock Exchange.

As at 31 December 2023, there were 
112,095,184 (2022: 112,095,184) ordinary 
shares of 0.1 pence each in nominal value 
in issue (the ‘issued share capital’). Details 
of the shares issued in the year are shown 
in Note 26 to the Consolidated Financial 
Statements.

Holders of ordinary shares are entitled 
to receive dividends when declared, to 
receive the Company’s Annual Report, to 
attend and speak at general meetings of 
the Company, to appoint proxies and to 
exercise voting rights.

Whilst the Board has the power under 
the Articles of Association to refuse to 
register a transfer of shares, there are no 
such restrictions on the transfer of shares 
in place.

Under the Company’s Articles of 
Association, the Directors have the power 
to suspend voting rights and the right to 
receive dividends in respect of shares in 
circumstances where the holder of those 
shares fails to comply with a notice issued 
under section 793 of the Companies Act 
2006. The Company is not aware of any 
agreements between shareholders that 
may result in restrictions on the transfer  
of securities or voting rights.

Share schemes
The Company operates a number of  
share schemes.

Long-Term Incentive Plans payable to 
executives and senior managers are 
operated under our Performance Share 
Plan (‘PSP’). Executive Directors may have 
a proportion of their annual bonus deferred 
for up to three years under our Deferred 
Share Plan (‘DSP’). The Company 
also operates Save As You Earn (or 
‘Sharesave’) schemes, which are available 
to all employees.

All shares issued under these plans carry 
the same rights as those already in issue.

Related party transactions
Other than in respect of arrangements set 
out in Note 31 to the Financial Statements 
and in relation to the employment of 
Directors, details of which are provided 
in the Remuneration Committee Report 
on pages 98 to 115, there is no material 
indebtedness owed to or by us to any 
employee or any other person or entity 
considered to be a related party.

Substantial shareholders
The Company’s major shareholders, with a shareholding above 3%, as at 31 December 2023 and subsequent changes up 
to 15 March 20241, were as follows:

Shareholder

Aberforth Partners

Soros Fund Management

JO Hambro Capital Management

Alantra Asset Management

Huntington Management

Chelverton Asset Management

ACR Alpine Capital Research

Allianz Global Investors

Royal London Asset Management

At 31 December 2023

Changes since 31 December 20232

No. of Shares % of voting rights

No. of Shares % of voting rights

23,892,457

17,860,218

11,092,556

9,993,036

7,750,775

5,000,000

4,850,660

4,108,178

3,549,000

21.3%

15.9%

9.9%

8.9%

6.9%

4.5%

4.3%

3.7%

3.2%

–

16,248,234

–

14.6%

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1  Being the latest practicable date prior to the date of this report.

2  Changes notified to the Company pursuant to Chapter 5 of the Disclosure Guidance and Transparency Rules between 31 December 2023 and 18 March 20241.

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117

 
 
 
DIRECTORS’ REPORT CONTINUED

The Takeover Directive
The rights and obligations attached to  
the issued share capital are set out in  
the Articles of Association (see below).

There are no agreements in place  
between the Company, its employees  
or Directors for compensation for loss  
of office or employment that trigger  
as a result of a takeover bid.

Articles of Association
The Company’s Articles of Association 
can only be amended by special 
resolution of the shareholders. Our current 
articles are available on our website at 
www.investors.eurocell.co.uk.

The Company’s Articles of Association  
give powers to the Board to appoint 
Directors. All Board members are  
required to retire and submit themselves 
for re-election by shareholders at each 
Annual General Meeting.

The Board of Directors may exercise all 
the powers of the Company, subject to 
the provisions of relevant legislation, the 
Company’s Articles of Association and 
any directions given by the Company 
in general meetings. The powers of the 
Directors include those in relation to  
the issue and buyback of shares.

Directors’ retirement by rotation
In accordance with above and in line 
with the Code, all Directors in office will 
retire and offer themselves for election/
re-election at the 2024 AGM, with the 
exception of Frank Nelson, who will 
step-down after nine years of service, 
in accordance with the UK Corporate 
Governance Code.

The Articles of Association provide that a 
Director may be appointed by an ordinary 
resolution of shareholders or by existing 
Directors, either to fill a vacancy or as an 
additional Director.

The Executive Directors serve under 
contracts that are terminable with twelve 
months’ notice from the Company and 
twelve months’ notice from the Executive 
Director. The Non-executive Directors 
serve under letters of appointment and 
do not have service contracts with the 
Company.

Copies of the service contracts of the 
Executive Directors and the letters 
of appointment of the Non-executive 
Directors are available for inspection at the 
Company’s registered office during normal 
business hours and will be available for 
inspection at the Company’s AGM.

There are no specific Company rules in 
relation to the appointment/replacement 
of Directors and all such matters are 
managed by the Board in accordance with 
the Articles of Association, the Companies 
Act 2006 and any directions given by 
special resolution.

Directors’ interests
Details of Directors’ remuneration, interests 
in the share capital (or derivatives or other 
financial instruments relating to those 
shares) of the Company and of their share-
based payment awards are contained 
in the Remuneration Committee Report 
on pages 98 to 115. No change in the 
interests of the Directors has been notified 
between 31 December 2023 and the date 
of this report.

Directors’ indemnities
Pursuant to the Articles of Association, 
the Company has executed a deed 
poll of indemnity for the benefit of the 
Directors of the Company, and persons 
who were Directors of the Company, 
in respect of costs of defending claims 
against them and third-party liabilities. 
These provisions, deemed to be qualifying 
third-party indemnity provisions pursuant 
to section 234 of the Companies Act 
2006, were in force during the year ended 
31 December 2023 and remain in force. 
The indemnity provision in the Company’s 
Articles of Association also extends to 
provide a limited indemnity in respect of 
liabilities incurred as a director, secretary 
or officer of an associated company of 
the Company.

A copy of the deed poll of indemnity is 
available for inspection at the Company’s 
registered office during normal business 
hours and will be available for inspection 
at the Company’s AGM.

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Conflicts of interest
Under the Companies Act 2006, Directors 
must avoid situations where they have, or 
could have, a direct or indirect interest that 
conflicts or possibly may conflict with the 
Company’s interests. As permitted by the 
Act, the Company’s Articles of Association 
enable Directors to authorise actual or 
potential conflicts of interest.

Legal and regulatory compliance
The executive team is responsible for 
identifying and carrying out assessments 
of those areas of the business where 
material legal and regulatory risks may 
be present. Where issues are identified, 
mitigating actions are built into an 
action plan involving the drafting and 
communication of policies and the delivery 
of training where appropriate, or are 
approached by way of a revision to key 
contractual terms. The Board receives 
regular reports on material litigation 
and the legal action taken to support 
our strategy.

Health and safety
We are committed to providing a safe 
place for employees to work. Our policies 
are reviewed on an ongoing basis to 
ensure that the approach to training, risk 
assessment, safe systems of working  
and accident management is appropriate. 

As part of this process, a rolling audit 
programme is in place to ensure that 
health, safety, environmental and security 
risks are assessed stringently and that 
robust control measures are in place to 
limit or mitigate risk as appropriate.

Events after the balance sheet date
On 1 February 2024, Angela Rushforth 
was appointed as a Director of the 
Company.

Other matters
Employee disclosure (including 
equality, diversity and disabled 
employees)
See Sustainability Report on pages 32 
to 49.

Employee engagement statement
See Corporate Governance Statement  
on pages 79 to 86.

Statement on engagement with 
suppliers, customers and others 
in a business relationship with 
the Company
See Corporate Governance Statement 
on pages 79 to 86.

Political donations
In accordance with the Group’s policy, 
no political donations were made and no 
political expenditure was incurred during 
2023 (2022: £nil).

Greenhouse gas emissions and 
energy use
See Sustainability Report on pages 32 
and 49.

Disclosure of information to 
auditors
See the Directors’ confirmations on 
page 120.

Disclosures required by Listing 
Rule 9.8.4R
There were no waivers of dividends during 
the year which were greater than 1% of 
the total value of the dividend paid. There 
are no other disclosures to be made under 
the above listing rule.

Financial risk management
See Note 3 of the Financial Statements.

By Order of the Board

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Paul Walker
Group Company Secretary

19 March 2024

Research and development
The Group undertakes research and 
development work in support of its 
objectives. Further details of our research 
and development activities can be found  
in the Strategic Report on pages 1 to 73.

Payments to suppliers
It is Group policy to abide by the payment 
terms agreed with suppliers, provided that 
the supplier has performed its obligations 
under the contract.

Eurocell plc  Annual Report and Accounts 2023

119

 
 
 
STATEMENT OF DIRECTORS’ RESPONSIBILITIES

The Directors are responsible for preparing 
the Annual Report and Accounts 2023 and 
the Financial Statements in accordance 
with applicable law and regulation.

Company law requires the Directors 
to prepare Financial Statements for 
each financial year. Under that law the 
Directors have prepared the Group 
Financial Statements in accordance with 
UK-adopted international accounting 
standards and the Company Financial 
Statements in accordance with United 
Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting 
Standards, comprising FRS 101 
‘Reduced Disclosure Framework’, 
and applicable law).

Under company law, Directors must not 
approve the financial statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and Company and of the profit or loss of 
the Group for that period. In preparing the 
Financial Statements, the Directors are 
required to:

•  Select suitable accounting policies and 

then apply them consistently

•  State whether applicable UK-adopted 

international accounting standards have 
been followed for the Group Financial 
Statements and United Kingdom 
Accounting Standards, comprising 
FRS 101 have been followed for the 
Company Financial Statements, subject 
to any material departures disclosed and 
explained in the Financial Statements

•  Make judgements and accounting 
estimates that are reasonable and 
prudent

•  Prepare the Financial Statements on 
the going concern basis unless it is 
inappropriate to presume that the Group 
and Company will continue in business.

The Directors are responsible for 
safeguarding the assets of the Group and 
Company and hence for taking reasonable 
steps for the prevention and detection of 
fraud and other irregularities.

The Directors are also responsible for 
keeping adequate accounting records 
that are sufficient to show and explain the 
Group’s and Company’s transactions and 
disclose with reasonable accuracy at any 
time the financial position of the Group 
and Company and enable them to ensure 
that the Financial Statements and the 
Directors’ Remuneration Report comply 
with the Companies Act 2006.

The Directors are responsible for the 
maintenance and integrity of the Company’s 
website. Legislation in the United 
Kingdom governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.

In the case of each Director in office at the 
date the Directors’ Report is approved:

•  So far as the Director is aware, there is 
no relevant audit information of which 
the Group’s and Company’s auditors  
are unaware

•  They have taken all the steps that they 
ought to have taken as a Director in 
order to make themselves aware of any 
relevant audit information and to establish 
that the Group’s and Company’s auditors 
are aware of that information.

The Directors’ Responsibility Statement 
was approved by the Board on 
19 March 2024.

Darren Waters
Chief Executive

Michael Scott
Chief Financial Officer

Directors’ confirmations
The Directors consider that the 
Annual Report and Accounts for 2023, 
taken as a whole, are fair, balanced 
and understandable and provide the 
information necessary for shareholders 
to assess the Group’s and Company’s 
position and performance, business 
model and strategy.

Each of the Directors, whose names 
and functions are listed in the Directors’ 
Report confirm that, to the best of 
their knowledge:

•  The Group Financial Statements, which 
have been prepared in accordance with 
UK-adopted international accounting 
standards, give a true and fair view of 
the assets, liabilities, financial position 
and profit of the Group

•  The Company Financial Statements, 

which have been prepared in 
accordance with United Kingdom 
Accounting Standards, comprising 
FRS 101, give a true and fair view of the 
assets, liabilities and financial position 
of the Company

•  The Strategic Report includes a 

fair review of the development and 
performance of the business and the 
position of the Group and Company, 
together with a description of the 
principal risks and uncertainties 
that it faces.

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INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF EUROCELL PLC
REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS

OPINION
In our opinion:

•  Eurocell plc’s group financial statements and company financial 
statements (the “financial statements”) give a true and fair view 
of the state of the group’s and of the company’s affairs as at  
31 December 2023 and of the group’s profit and the group’s 
cash flows for the year then ended;

•  the group financial statements have been properly prepared 
in accordance with UK-adopted international accounting 
standards as applied in accordance with the provisions of the 
Companies Act 2006;

•  the company financial statements have been properly prepared 

in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards, 
including FRS 101 “Reduced Disclosure Framework”, and 
applicable law); and

•  the financial statements have been prepared in accordance 

with the requirements of the Companies Act 2006.

We have audited the financial statements, included within the 
Annual Report and Accounts 2023 (the “Annual Report”), which 
comprise: the Consolidated Statement of Financial Position and 
the Company Statement of Financial Position as at 31 December 
2023; the Consolidated Statement of Comprehensive Income, 
the Consolidated Cash Flow Statement, the Consolidated 
Statement of Changes in Equity and the Company Statement 
of Changes in Equity for the year then ended; and the notes to 
the financial statements, comprising material accounting policy 
information and other explanatory information.

Our opinion is consistent with our reporting to the Audit and Risk 
Committee.

BASIS FOR OPINION
We conducted our audit in accordance with International 
Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities under ISAs (UK) are further described in the 
Auditors’ responsibilities for the audit of the financial statements 
section of our report. We believe that the audit evidence we  
have obtained is sufficient and appropriate to provide a basis  
for our opinion.

Independence
We remained independent of the group in accordance with the 
ethical requirements that are relevant to our audit of the financial 
statements in the UK, which includes the FRC’s Ethical Standard, 
as applicable to listed public interest entities, and we have  
fulfilled our other ethical responsibilities in accordance with  
these requirements.

To the best of our knowledge and belief, we declare that  
non-audit services prohibited by the FRC’s Ethical Standard  
were not provided.

Other than those disclosed in note 5, we have provided no 
non-audit services to the company or its controlled undertakings 
in the period under audit.

OUR AUDIT APPROACH
Overview
Audit scope

•  A component was considered to be a company or division 
where discrete financial data was prepared. Financially 
significant components were determined to be those which 
contributed more than 15% of the underlying profit before tax 
(measured on an absolute basis) in either the current or prior 
year. For components that were not financially significant, 
consideration was made over whether in our judgement any 
components would be tested as full scope despite being below 
15% of the absolute underlying profit before tax. Following 
this assessment two components were identified as financially 
significant and one component was identified as requiring a full 
scope audit.

•  Audit work was then performed over specific Financial 
Statement Line Items (“FSLI’s”) if they contributed more 
than 15% of the consolidated FSLI and were above group 
performance materiality. For balances which were below 15% 
of the consolidated FSLI and multiple times performance 
materiality we have considered whether the risk of material 
misstatement has been reduced to an acceptably low level and 
whether any additional balances would be brought into scope. 
This assessment resulted in FSLIs in 3 other components being 
in scope for large balance testing. Combined coverage (of in 
scope components and large balances) represented 99% of the 
reporting consolidated revenues and 73% of the consolidated 
underlying profit before taxation on an absolute basis. For all 
other balances/components, disaggregated analytical review 
procedures were performed to group materiality.

•  Work on the consolidation was considered separately to the 

component scoping exercise and performed to group materiality.

•  All work was performed by the group audit team.

Key audit matters

•  Trade receivables provisions (group).
•  Inventory provisioning (group).
•  Inventory labour and overhead absorption (group).
•  Impairment of intercompany investments and intercompany 

receivables (parent).

Materiality

•  Overall group materiality: £760,000 (2022: £1,400,000) based 

on 5% of underlying profit before taxation.

•  Overall company materiality: £481,000 (2022: £751,000) based 

on 1% of total assets.

•  Performance materiality: £570,000 (2022: £1,050,000) (group) 

and £360,000 (2022: £563,000) (company).

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The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements.

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of 
resources in the audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results 
of our procedures thereon, were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters.

This is not a complete list of all risks identified by our audit.

Inventory labour and overhead absorption is a new key audit matter this year. Valuation of inventory, which was a key audit matter last 
year, is no longer included because of this matter being made more specific through our detailed risk assessment to be relating to the 
amount of labour and overhead absorbed into inventory. Otherwise, the key audit matters below are consistent with last year.

Key audit matter

How our audit addressed the key audit matter

Trade receivables provisions (group)
Refer to pages 66 to 72 (Risk management and Principal risks 
and uncertainties), pages 92 to 97 (Audit and Risk Committee 
report), Note 1 (Accounting Policies), Note 2 (Critical 
Accounting Estimates and Judgements) and Note 20 (Trade 
and other receivables). The Group had gross trade receivables 
of £38.6 million at 31 December 2023 (2022: £43.5 million) 
against which provisions of £1.2 million (2022: £1.8 million) 
were held in accordance with IFRS 9. We focused on this area, 
and specifically the valuation assertion, because the Directors’ 
assessment of the provisions required in respect of trade 
receivables included subjective estimates. These estimates, 
such as the appropriate level of provisions to apply to aged 
debt, remain a heightened risk in the current year due to the 
uncertain market conditions ongoing into FY24.

We understood the Directors’ methodology for calculating trade 
receivables provisions across the Group and considered if these 
complied with IFRS 9. Audit procedures performed included:

•  We evaluated the design and implementation of controls around 

the trade receivables provisioning process;

•  We reviewed the accuracy of past management estimates via 
look-back tests and movements in the provisions year on year;

•  We confirmed that the amounts included in the IFRS 9 model 

agreed back to the underlying ledgers as at 31 December 2023; 

•  We tested the accuracy of the calculations in the model; 

•  We tested the ageing of amounts due at the balance sheet date 
to verify the data had been analysed correctly, and recalculated 
actual debtors days for transactions cleared against debtor 
balances in the year; and 

•  We considered the results of our other audit procedures over 

trade receivables (for example review of post year end payments 
made by customers) for inconsistencies with the IFRS 9 models. 

We identified no material exceptions from the procedures noted 
above. Based on the results of our audit work we concluded that 
the provisions recorded were materially accurate, calculated in line 
with the requirements of IFRS 9.

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INDEPENDENT AUDITORS’ REPORT  
CONTINUED

Key audit matter

How our audit addressed the key audit matter

Inventory provisioning (group) 
Refer to pages 66 to 72 (Risk management and Principal  
risks and uncertainties), pages 92 to 97 (Audit and Risk 
Committee report), Note 1 (Accounting Policies), Note 2 
(Critical Accounting Estimates and Judgements) and  
Note 19 (Inventories). Inventory totalled £46.7 million as at  
31 December 2023 (2022: £59.9 million) after provisions of 
£3.5 million (2022: £3.5 million). We focused on this area 
because the Directors’ assessment of the recoverability of 
inventory involved subjective judgements. Specifically, the 
determination of inventory provisions for slow moving, obsolete 
and discontinued line items, reflecting the level of inventory 
held across the branch network and manufactured goods  
at the year end, requires the exercise of estimation.

Inventory labour and overhead absorption (group)
Refer to pages 66 to 72 (Risk management and Principal  
risks and uncertainties), pages 92 to 97 (Audit and Risk 
Committee report), Note 1 (Accounting Policies), Note 2 
(Critical Accounting Estimates and Judgements) and  
Note 19 (Inventories). Inventory totalled £46.7 million as  
at 31 December 2023 (2022: £59.9 million). We focused  
on this area because the Directors’ assessment of the 
absorption of labour and overhead costs into inventory 
involved subjective judgements.

Our audit procedures over the impairment of inventory consisted of: 

•  We evaluated the design and implementation of controls around 

the inventory provisioning process; 

•  We understood the Directors’ methodology for calculating 

inventory provisions; 

•  We reviewed the accuracy of past management estimates via 

look-back tests and movements in the provisions year on year; 

•  Where inventory provisions were based upon historical sales 
data, we tested the underlying report to validate the data on 
which management’s calculations were based;

•  We evaluated the Directors’ assumptions over usage and 

validated historic usage which is then used to forecast future 
sales rates; 

•  We attended physical inventory counts, conducted by 

management, to highlight any increased areas of concern, 
regarding excess / unused stock held at either the branches 
we visited or the manufacturing sites; 

•  We performed sensitivity analysis on key variables within the 
obsolete inventory provision to assess reliance of the model  
on a particular variable; and 

•  Where specific impairments were made, outside of the standard 

impairment reviews, we challenged management of the 
completeness and appropriateness of these additional amounts.

Based on the results of our audit work, we concluded that 
provisions recorded were materially accurate and calculated in line 
with the requirements of IAS 2.

Our audit procedures over the labour and overhead costs absorbed 
into inventory comprised:

•  We evaluated the design and implementation of labour and 

overhead inventory cost absorption controls;

•  We understood the nature of the costs that the Directors’ 

absorbed into inventory and determined their appropriateness  
in line with IAS 2 ‘Inventories’ (“IAS 2”); 

•  We understood the approach taken to implement updated 
standard costing and determined that the assumptions and 
methods utilised were appropriate; 

•  We recalculated inventory days to determine the level of labour 
and overheads absorbed into the finished goods products was 
appropriate; and 

•  We tested, on a non-statistical sampling basis, the valuation and 
calculation of labour and overhead costs absorbed into inventory, 
agreeing cost categories to relevant support such  
as production volumes, plant energy rates and payslips. 

Based on the results of our audit work, we concluded that the amount 
of labour and overheads absorbed into inventory was materially 
accurate and calculated in line with the requirements of IAS 2.

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Key audit matter

How our audit addressed the key audit matter

Impairment of intercompany investments and intercompany 
receivables (parent) 
Refer to Note 35 (Accounting Policies), Note 38 (Investments) 
and Note 39 (Trade and other receivables). The company  
has investments in subsidiary companies of £17.8 million  
(2022: £17.8 million) and intercompany receivables of  
£29.2 million (2022: £56.3 million). Material impairment  
to these could result in implications for future dividends.

We obtained management’s impairment assessment regarding the 
investment’s carrying value and management’s IFRS 9 expected 
credit loss model in respect of the intercompany receivables. The 
recoverability of the investment’s carrying value was based upon 
the same underlying data noted in other group calculations such  
as the going concern assessment and goodwill impairment model.  
We also noted that the market capitalisation of the group was 
c.£147 million as at 31 December 2023 which is significantly 
in excess of the parent company’s total assets. We considered 
the IFRS 9 model and noted that a significant change in the 
key assumption (being the expected loss rate of 0.1%) would 
be required prior to a material impairment being noted. The 
amounts owed to the company were ultimately due from profitable 
subsidiaries, with sufficient net assets. We tested the integrity of the 
models and the validity of the key data inputs. No exceptions were 
noted in the performance of the above procedures. We therefore 
concluded that the investments and intercompany receivables 
were accounted for in line with IFRS 9 and IAS 36, with appropriate 
disclosures being made.

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed 
enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the structure of the 
group and the company, the accounting processes and controls, 
and the industry in which they operate.

Eurocell operates in the market of the extrusion of UPVC 
(unplasticised polyvinyl chloride) window and building products to 
the new and replacement window market and the sale of building 
plastics materials. The Group has sites throughout the UK with its 
headquarters in Alfreton.

The business is managed as two primary divisions:

•  Eurocell Building Plastics, focusing on sales and distribution 
across over 200 branches within the UK and 2 in Ireland to 
generally smaller scale customers; and

•  Eurocell Profiles, focusing on manufacture and distribution 
to large-scale customers. This division includes the trading 
subsidiaries Eurocell Profiles Limited, Vista Panels Limited, 
and Ecoplas Limited.

Other than Vista Panels Limited, which has its own finance team, 
all finance and operational management functions are located at 
the Alfreton headquarters. Therefore all audit work, including work 
on components, was completed by a single Group audit team.

For the purposes of our audit of the group we considered 
components to be operations where there was discrete financial 
data maintained by management, including a separate trial 
balance. For the consolidated audit of Eurocell plc this related 
to the individual subsidiary companies; Eurocell Building Plastics 
Limited, with Eurocell Profiles Limited the statutory entity, being 
seen as two components (as S&S Plastics is now a division within 
Eurocell Profiles Limited but this component is out of scope).

A component was included within our full scope audit 
procedures, and considered to be a financially significant 
component, if it represented 15% or more of the reported 
underlying profit before taxation, measured on an absolute basis 
(as some entities act as cost centres, all results of components 
were added together and then if a component represented 
15% or more of this total it was deemed a financially significant 
component) in either the current or prior year. There were two 
financially significant components (Eurocell Profiles Limited, 
excluding the S&S plastics division and Eurocell Building Plastics 
Limited). We then considered the entities which did not meet the 
financial significance criteria and in our judgement designated 
Eurocell plc company as a component where we would perform 
a full scope audit.

We then considered the remaining eight components to ascertain 
if further procedures would be required. Where these had an 
individual Financial Statement Line Item (“FSLI”) that represented 
more than 15% of the consolidated FSLI and was individually 
above group planning materiality we included that specific FSLI 
within our scope of testing and performed audit procedures 
over this FSLI to group materiality. We then considered individual 
FSLIs where they represented less than 15% but were multiple 
times materiality. We used our judgement as to whether these 
balances would be in full audit scope. This resulted in FSLIs 
for three of the remaining components being in scope for large 
balance testing and a final combined coverage of 99% of the 
reporting consolidated revenues and 73% of the reported 
consolidated underlying profit before taxation on an absolute 
basis. For all other balances and/or components not considered 
for detailed testing, analytical review procedures were performed, 
to group materiality.

There were no specific components or areas included within our 
group audit scope due to specific risk factors.

Work was performed over the consolidation adjustments 
separately to the above scoping of components, due to the 
relative simplicity of the group and the nature of the consolidation 
(performed by the head office finance function with mainly UK 
operations). This was performed using group materiality.

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INDEPENDENT AUDITORS’ REPORT  
CONTINUED

For the Eurocell plc company audit the only material transactions 
and balances related to the intercompany investments (including 
amounts owed by subsidiary companies), the debt held by the 
Company, the related operating expenses and tax charges, and 
the share based payment charge. These were all included in the 
scope of our audit and tested using the company materiality by 
the group audit team.

The impact of climate risk on our audit
As part of our audit we made enquiries of management to 
understand the process management adopted to assess the 
extent of the potential impact of climate risk on the Group’s 
financial statements and support the disclosures made within  
the Task Force on Climate-related Financial Disclosures (‘TCFD’) 
on page 50 to 61.

In addition to enquiries with management, we also: 

•  Read the governance processes in place to assess climate 

risk; and 

•  Read additional reporting made by the entity on climate 

including its sustainability section of the financial statements.

Management has made commitments to reduce the emissions 
and energy use and a target to be net zero by 2045 with a 
pathway to be developed and announced in 2024. Management 
are currently working to develop a Net Zero transition plan and 
align these targets to the ‘Science Based Targets initiative’ 
framework. These commitments do not directly impact any 
financial results at this stage as the impact of the net zero plan  
is expected to be in the medium to longer term. Management  
will formally model the impact once the pathway is developed.

The key areas of the financial statements where management 
evaluated that climate risk has a potentially significant impact  
are the disclosures and assessments relating to intangible assets 
and impairment particularly of goodwill. Using our knowledge  
of the business we evaluated management’s risk assessment,  
its estimates and resulting disclosures where significant.

To respond to the audit risks identified in these areas we tailored 
our audit approach. In particular, we: 

•  Challenged management on how the impact of climate 
commitments made by the Group would impact the 
assumptions within the discounted cash flows prepared by 
management that are used in the Group’s impairment analysis, 

•  Challenged whether the impact of climate risk in the 

Directors’ assessments and disclosures of going concern and 
viability were consistent with management’s climate impact 
assessment, and; 

•  Where appropriate, performed independent sensitivity analysis 
to determine to what extent reasonably possible changes in 
these assumptions could result in material changes to the 
impairment headroom and assessed the appropriateness of 
the associated disclosures.

We also considered the consistency of the disclosures in relation 
to climate change (including the disclosures in the Task Force on 
Climate-related Financial Disclosures (TCFD) section) within the 
Annual Report with the financial statements and our knowledge 
obtained from our audit.

Our procedures did not identify any material impact in the context 
of our audit of the financial statements as a whole, or our key 
audit matters for the year ended 31 December 2023.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality.  
These, together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent  
of our audit procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, 
both individually and in aggregate on the financial statements as a whole.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall materiality

£760,000 (2022: £1,400,000)

£481,000 (2022: £751,000)

How we determined it

5% of underlying profit before taxation

1% of total assets

Financial statements – group

Financial statements – company

Rationale for benchmark applied

We believe that underlying profit before 
tax is the key measure used by the 
shareholders in assessing the performance 
of the group, and is a generally accepted 
auditing benchmark. In 2023 underlying 
profit before tax is £3.5m higher than 
reported profit before tax.

We believe that total assets is the primary 
measure used by the shareholders in assessing 
the financial position of the entity, and is a 
generally accepted auditing benchmark.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. 
The range of materiality allocated across components was between £408,000 and £712,500. Certain components were audited 
to a local statutory audit materiality that was also less than our overall group materiality.

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We use performance materiality to reduce to an appropriately 
low level the probability that the aggregate of uncorrected 
and undetected misstatements exceeds overall materiality. 
Specifically, we use performance materiality in determining  
the scope of our audit and the nature and extent of our testing 
of account balances, classes of transactions and disclosures, 
for example in determining sample sizes. Our performance 
materiality was 75% (2022: 75%) of overall materiality,  
amounting to £570,000 (2022: £1,050,000) for the group 
financial statements and £360,000 (2022: £563,000) for the 
company financial statements.

In determining the performance materiality, we considered 
a number of factors – the history of misstatements, risk 
assessment and aggregation risk and the effectiveness of 
controls – and concluded that an amount at the upper end  
of our normal range was appropriate.

We agreed with the Audit and Risk Committee that we  
would report to them misstatements identified during our audit 
above £38,000 (group audit) (2022: £70,000) and £24,000 
(company audit) (2022: £37,500) as well as misstatements  
below those amounts that, in our view, warranted reporting  
for qualitative reasons.

CONCLUSIONS RELATING TO GOING CONCERN
Our evaluation of the directors’ assessment of the group’s and 
the company’s ability to continue to adopt the going concern 
basis of accounting included:

•  Discussions with management and those charged with 
governance regarding the future plans and cash flow 
projections for the group. This included discussions around 
the forecast cash requirements and sufficiency of available 
facilities to deal with a severe but plausible downside to 
these projections;

•   We obtained management’s analysis and cash flow model. 

We checked the integrity of the model, that the base 
projections agreed to the approved budgets and were 
consistent with our work in other areas, for example the 
projections used in the impairment reviews;

•  We considered the accuracy of management’s forecasting  
in prior years by comparing actual to forecast cash flows  
in the past five years (i.e the period for which the senior 
management team has remained materially unchanged);
•  We recalculated management’s assessment of the impact  
of three downside scenarios (reduction in sales, increase  
in resin prices and a combination of these factors) on the 
forecast compliance with financial covenants and sufficiency  
of facilities/available cash;

•  We considered the reported headroom on facilities at each 

month end for the review period;

•  We have performed our own sensitivities to ascertain the  
levels of underperformance in each scenario required to  
breach the covenant facilities;

•  We reviewed the debt facilities to ascertain if management 
had correctly factored in financial covenants to their model, 
including whether covenants were appropriately calculated  
at each measurement point and expected to be met during  
the assessment period (i.e. until 31 December 2026);

•  We confirmed management’s calculations of compliance  

with the covenants during 2023;

•  We critically assessed the disclosures in relation to going 
concern compared to the evidence obtained above, our 
understanding of the group and the various requirements 
detailed within Company Law, the Listing Rules and accounting 
standards; and

•  For the Eurocell plc company going concern assessment 
we reviewed management’s analysis of the company cash 
flows, checked for consistency with the consolidated model 
(including the mathematical accuracy of the model), reviewed 
the committed cash outflows compared to the available funds 
(being cash reserves and forecast dividend receipts from 
subsidiaries), considered the sufficiency of management’s 
assessment of head room and critically assessed the 
disclosures in note 35.

Based on the work we have performed, we have not identified 
any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the 
group’s and the company’s ability to continue as a going concern 
for a period of at least twelve months from when the financial 
statements are authorised for issue.

In auditing the financial statements, we have concluded that the 
directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate.

However, because not all future events or conditions can be 
predicted, this conclusion is not a guarantee as to the group’s 
and the company’s ability to continue as a going concern.

In relation to the directors’ reporting on how they have applied 
the UK Corporate Governance Code, we have nothing material to 
add or draw attention to in relation to the directors’ statement in 
the financial statements about whether the directors considered  
it appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with 
respect to going concern are described in the relevant sections  
of this report.

REPORTING ON OTHER INFORMATION
The other information comprises all of the information in the 
Annual Report other than the financial statements and our 
auditors’ report thereon. The directors are responsible for the 
other information. Our opinion on the financial statements does 
not cover the other information and, accordingly, we do not 
express an audit opinion or, except to the extent otherwise 
explicitly stated in this report, any form of assurance thereon.

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in 
the audit, or otherwise appears to be materially misstated. 
If we identify an apparent material inconsistency or material 
misstatement, we are required to perform procedures to 
conclude whether there is a material misstatement of the financial 
statements or a material misstatement of the other information.  
If, based on the work we have performed, we conclude that 
there is a material misstatement of this other information, we are 
required to report that fact. We have nothing to report based on 
these responsibilities.

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INDEPENDENT AUDITORS’ REPORT  
CONTINUED

With respect to the Strategic report and Directors’ Report, we 
also considered whether the disclosures required by the UK 
Companies Act 2006 have been included.

Based on our work undertaken in the course of the audit, the 
Companies Act 2006 requires us also to report certain opinions 
and matters as described below.

Strategic report and Directors’ Report
In our opinion, based on the work undertaken in the course of the 
audit, the information given in the Strategic report and Directors’ 
Report for the year ended 31 December 2023 is consistent with 
the financial statements and has been prepared in accordance 
with applicable legal requirements.

In light of the knowledge and understanding of the group and 
company and their environment obtained in the course of the 
audit, we did not identify any material misstatements in the 
Strategic report and Directors’ Report.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to 
be audited has been properly prepared in accordance with the 
Companies Act 2006.

CORPORATE GOVERNANCE STATEMENT
The Listing Rules require us to review the directors’ statements 
in relation to going concern, longer-term viability and that part of 
the corporate governance statement relating to the company’s 
compliance with the provisions of the UK Corporate Governance 
Code specified for our review. Our additional responsibilities 
with respect to the corporate governance statement as other 
information are described in the Reporting on other information 
section of this report.

Based on the work undertaken as part of our audit, we have 
concluded that each of the following elements of the corporate 
governance statement is materially consistent with the financial 
statements and our knowledge obtained during the audit, and we 
have nothing material to add or draw attention to in relation to:

•  The directors’ confirmation that they have carried out a robust 

assessment of the emerging and principal risks;

•  The disclosures in the Annual Report that describe those 
principal risks, what procedures are in place to identify 
emerging risks and an explanation of how these are being 
managed or mitigated;

•  The directors’ statement in the financial statements about 
whether they considered it appropriate to adopt the going 
concern basis of accounting in preparing them, and their 
identification of any material uncertainties to the group’s and 
company’s ability to continue to do so over a period of at 
least twelve months from the date of approval of the financial 
statements;

•  The directors’ explanation as to their assessment of the 

group’s and company’s prospects, the period this assessment 
covers and why the period is appropriate; and

•  The directors’ statement as to whether they have a reasonable 

expectation that the company will be able to continue in 
operation and meet its liabilities as they fall due over the period 
of its assessment, including any related disclosures drawing 
attention to any necessary qualifications or assumptions.

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Our review of the directors’ statement regarding the longer-term 
viability of the group and company was substantially less in 
scope than an audit and only consisted of making inquiries and 
considering the directors’ process supporting their statement; 
checking that the statement is in alignment with the relevant 
provisions of the UK Corporate Governance Code; and considering 
whether the statement is consistent with the financial statements 
and our knowledge and understanding of the group and company 
and their environment obtained in the course of the audit.

In addition, based on the work undertaken as part of our audit, 
we have concluded that each of the following elements of the 
corporate governance statement is materially consistent with the 
financial statements and our knowledge obtained during the audit:

•  The directors’ statement that they consider the Annual Report, 
taken as a whole, is fair, balanced and understandable, and 
provides the information necessary for the members to assess 
the group’s and company’s position, performance, business 
model and strategy;

•  The section of the Annual Report that describes the review of 

effectiveness of risk management and internal control systems; and

•  The section of the Annual Report describing the work of the 

Audit and Risk Committee.

We have nothing to report in respect of our responsibility to 
report when the directors’ statement relating to the company’s 
compliance with the Code does not properly disclose a departure 
from a relevant provision of the Code specified under the Listing 
Rules for review by the auditors.

RESPONSIBILITIES FOR THE FINANCIAL 
STATEMENTS AND THE AUDIT
Responsibilities of the directors for the financial 
statements
As explained more fully in the Statement of Directors’ 
Responsibilities, the directors are responsible for the preparation 
of the financial statements in accordance with the applicable 
framework and for being satisfied that they give a true and fair 
view. The directors are also responsible for such internal control 
as they determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, 
whether due to fraud or error.

In preparing the financial statements, the directors are 
responsible for assessing the group’s and the company’s ability 
to continue as a going concern, disclosing, as applicable, matters 
related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the 
group or the company or to cease operations, or have no realistic 
alternative but to do so.

Auditors’ responsibilities for the audit of the 
financial statements
Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an 
auditors’ report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these 
financial statements.

Irregularities, including fraud, are instances of non-compliance 
with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements 
in respect of irregularities, including fraud. The extent to which 
our procedures are capable of detecting irregularities, including 
fraud, is detailed below.

Based on our understanding of the group and industry, we 
identified that the principal risks of non-compliance with laws 
and regulations related to UK employment laws and regulations, 
and we considered the extent to which non-compliance 
might have a material effect on the financial statements. We 
also considered those laws and regulations that have a direct 
impact on the financial statements such as UK tax legislation 
and the Companies Act 2006. We evaluated management’s 
incentives and opportunities for fraudulent manipulation of the 
financial statements (including the risk of override of controls), 
and determined that the principal risks were related to posting 
inappropriate journal entries to revenue, expenses or cash and 
management bias in accounting estimates and judgemental 
areas of the financial statements. 

Audit procedures performed by the engagement team included:

•  Enquiry of management and those charged with governance 

around actual and potential frauds, litigations or claims against 
or by the company;

•  Reviewing financial statement disclosures and testing 
supporting documentation to assess compliance with 
applicable laws and regulations;

•  Auditing the risk of management override of controls, through 
testing journal entries (using our data analysis tools to confirm 
completeness of data) by adopting a risk based approach based 
on a detailed fraud assessment, testing significant accounting 
estimates (as defined in the notes to the financial statements) 
because of the risk of potential management bias, and evaluating 
the business rationale and accounting for any significant or 
unusual transactions outside the normal course of business;
•  Auditing the risk of fraud in revenue recognition by using our 
data analysis tools to identify unusual credits to revenue for 
further investigation;

•  Performing unpredictable audit procedures, which are changed 

year on year;

•  Understanding of management’s internal controls designed to 

prevent and detect irregularities; and

•  Reviewing minutes of meetings of the Board of Directors.

There are inherent limitations in the audit procedures described 
above. We are less likely to become aware of instances of non-
compliance with laws and regulations that are not closely related 
to events and transactions reflected in the financial statements. 
Also, the risk of not detecting a material misstatement due to fraud 
is higher than the risk of not detecting one resulting from error, as 
fraud may involve deliberate concealment by, for example, forgery 
or intentional misrepresentations, or through collusion.

Our audit testing might include testing complete populations of 
certain transactions and balances, possibly using data auditing 
techniques. However, it typically involves selecting a limited number 
of items for testing, rather than testing complete populations. 

We will often seek to target particular items for testing based on 
their size or risk characteristics. In other cases, we will use audit 
sampling to enable us to draw a conclusion about the population 
from which the sample is selected.

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A further description of our responsibilities for the audit of  
the financial statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms 
part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and 
only for the company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no other 
purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to 
whom this report is shown or into whose hands it may come 
save where expressly agreed by our prior consent in writing.

OTHER REQUIRED REPORTING
COMPANIES ACT 2006 EXCEPTION REPORTING
Under the Companies Act 2006 we are required to report to you 
if, in our opinion:

•  we have not obtained all the information and explanations we 

require for our audit; or

•  adequate accounting records have not been kept by the 

company, or returns adequate for our audit have not been 
received from branches not visited by us; or

•  certain disclosures of directors’ remuneration specified by law 

are not made; or

•  the company financial statements and the part of the Directors’ 
Remuneration Report to be audited are not in agreement with 
the accounting records and returns.

We have no exceptions to report arising from this responsibility.

APPOINTMENT
Following the recommendation of the Audit and Risk Committee, 
we were appointed by the directors on 29 April 2015 to audit the 
financial statements for the year ended 31 December 2015 and 
subsequent financial periods. The period of total uninterrupted 
engagement is 9 years, covering the years ended 31 December 
2015 to 31 December 2023.

OTHER MATTER
In due course, as required by the Financial Conduct Authority 
Disclosure Guidance and Transparency Rule 4.1.14R, these 
financial statements will form part of the ESEF-prepared annual 
financial report filed on the National Storage Mechanism of 
the Financial Conduct Authority in accordance with the ESEF 
Regulatory Technical Standard (‘ESEF RTS’). This auditors’ report 
provides no assurance over whether the annual financial report 
will be prepared using the single electronic format specified in the 
ESEF RTS.

Christopher Hibbs (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
Birmingham

19 March 2024

Eurocell plc  Annual Report and Accounts 2023

129

 
 
 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
For the year ended 31 December 2023

Year ended 31 December 2023

Year ended 31 December 2022

Revenue

Cost of sales

Gross profit

Distribution costs

Administrative expenses

Other income2

Operating profit

Finance expense

Profit before tax from 
continuing operations

Taxation

Profit after tax from 
continuing operations

Discontinued operations

Loss after tax from 
discontinued operations

Profit for the year and total 
comprehensive income

Basic earnings per share 
from continuing operations

Diluted earnings per share 
from continuing operations

Note

4,9

9

10

9

11

12

13

13

Underlying
£m

Non-underlying1
£m

—

—

—

(0.1)

(3.4)

—

(3.5)

—

(3.5)

0.8

(2.7)

364.5

(190.7)

173.8

(25.3)

(130.5)

0.4

18.4

(3.2)

15.2

(2.9)

12.3

11.0p

11.0p

Total 
£m

364.5

(190.7)

173.8

(25.4)

(133.9)

0.4

14.9

(3.2)

11.7

(2.1)

9.6

—

9.6

8.6p

8.6p

Underlying 
£m

Non-underlying1
£m

—

—

—

(0.4)

(1.8)

—

(2.2)

(0.3)

(2.5)

0.5

(2.0)

381.2

(196.7)

184.5

(23.9)

(130.4)

1.1

31.3

(2.6)

28.7

(4.7)

24.0

21.4p

21.3p

Total 
£m

381.2

(196.7)

184.5

(24.3)

(132.2)

1.1

29.1

(2.9)

26.2

(4.2)

22.0

(2.3)

19.7

19.6p

19.5p

1  Non-underlying items are detailed in Note 7. The Group’s policy regarding the recognition of non-underlying items is outlined on page 135.

2  Other income is amounts received under the Group’s Cyber Insurance Policy, net of excess paid, in respect of business interruption to the Group’s continuing trading 

activities as a result of a cyber incident in July and August 2022.

The Notes on pages 134 to 167 are an integral part of these Consolidated Financial Statements.

130

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CONSOLIDATED STATEMENT OF FINANCIAL POSITION
As at 31 December 2023

Assets

Non-current assets

Property, plant and equipment

Right-of-use assets

Intangible assets

Total non-current assets

Current assets

Inventories

Trade and other receivables

Corporation tax

Deferred consideration

Cash and cash equivalents

Total current assets

Total assets

Liabilities

Current liabilities

Trade and other payables

Lease liabilities

Provisions

Total current liabilities

Non-current liabilities

Borrowings

Lease liabilities

Provisions

Deferred tax

Total non-current liabilities

Total liabilities

Net assets

Equity attributable to equity holders of the parent

Share capital

Share premium account

Treasury shares

Share-based payment reserve

Retained earnings

Total equity

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Note

2023
£m

2022
£m

15

16

17

19

20

12

22

23

24

21

23

24

25

26

26

26

27

59.9

55.1

15.8

130.8

46.7

45.3

0.6

—

0.4

93.0

223.8

(41.6)

(12.9)

(0.2)

(54.7)

—

(45.7)

(1.1)

(8.0)

(54.8)

(109.5)

114.3

0.1

22.2

(0.1)

0.9

91.2

114.3

61.7

59.7

16.9

138.3

59.9

50.0

0.2

0.8

5.1

116.0

254.3

(47.4)

(13.0)

(0.2)

(60.6)

(20.3)

(50.7)

(1.0)

(6.8)

(78.8)

(139.4)

114.9

0.1

22.2

—

0.9

91.7

114.9

The Financial Statements on pages 130 to 167 were approved and authorised for issue by the Board of Directors on 19 March 2024 
and were signed on its behalf by:

Darren Waters 
Chief Executive 

Michael Scott
Chief Financial Officer

Eurocell plc  Annual Report and Accounts 2023

131

 
 
 
CONSOLIDATED CASH FLOW STATEMENT
For the year ended 31 December 2023

Cash generated from operations

Income taxes paid

Net cash generated from operating activities

Investing activities

Purchase of property, plant and equipment

Purchase of intangible assets

Net cash flow arising on sale of business

Net cash used in investing activities

Financing activities

Proceeds from new share capital issued

Purchase of own shares held as treasury shares

Repayment of bank and other borrowings

Proceeds from bank borrowings

Bank borrowings arrangement costs

Principal elements of lease payments

Finance elements of lease payments

Finance expense paid

Dividends paid to equity Shareholders

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents1

Cash and cash equivalents1 at beginning of year

Cash and cash equivalents1 at end of year

1  Cash and cash equivalents includes bank overdrafts.

2  Cash flows arising on discontinued operations from prior year are outlined in Note 12.

Year ended
31 December
2023
£m

Year ended
31 December
2022
£m

54.2

(1.4)

52.8

(9.0)

(0.1)

0.8

(8.3)

—

(0.7)

(21.0)

—

(0.2)

(13.8)

(1.8)

(1.4)

(10.3)

(49.2)

(4.7)

5.1

0.4

38.7

(3.6)

35.1

(11.9)

(0.5)

0.3

(12.1)

0.2

—

(22.0)

31.0

(0.8)

(13.3)

(1.4)

(1.2)

(11.1)

(18.6)

4.4

0.7

5.1

Note

32

12

26

26

14

33

33

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CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2023

Balance at 1 January 2023

Comprehensive income for the year

Profit for the year

Total comprehensive income for the year

Contributions by and distributions  
to owners

Exercise of share options

Share-based payments

Purchase of own shares

Dividends paid

Total transactions with owners 
recognised directly in equity

Balance at 31 December 2023

Balance at 1 January 2022

Comprehensive income for the year

Profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners

Exercise of share options

Share-based payments

Dividends paid

Total transactions with owners recognised 
directly in equity

Balance at 31 December 2022

Note

Share
capital
£m

0.1

Share
premium
account
£m

22.2

26, 27

27

26

14

Note

27

27

14

—

—

—

—

—

—

—

0.1

Share
capital
£m

0.1

—

—

—

—

—

—

0.1

—

—

—

—

—

—

—

22.2

Share
premium
account
£m

21.9

—

—

0.3

—

—

0.3

22.2

Treasury 
shares
£m

Share-based
payment
reserve
£m

Retained
earnings
£m

0.9

91.7

—

—

—

0.6

—

(0.7)

—

(0.1)

(0.1)

—

—

(0.8)

0.8

—

—

—

0.9

Treasury 
shares
£m

Share-based
payment
reserve
£m

—

—

—

—

—

—

—

—

1.1

—

—

—

(0.2)

—

(0.2)

0.9

9.6

9.6

0.2

—

—

(10.3)

(10.1)

91.2

Retained
earnings
£m

83.1

19.7

19.7

—

—

(11.1)

(11.1)

91.7

Total
equity
£m

114.9

9.6

9.6

—

0.8

(0.7)

(10.3)

(10.2)

114.3

Total
equity
£m

106.2

19.7

19.7

0.3

(0.2)

(11.1)

(11.0)

114.9

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
For the year ended 31 December 2023

1  ACCOUNTING POLICIES (GROUP) 
Corporate information
Eurocell plc (the ‘Company’) and its subsidiaries (together the ‘Group’) is a publicly listed company incorporated and domiciled in 
England, United Kingdom. The registered office is located in England at the following address: Eurocell Head Office and Distribution 
Centre, High View Road, South Normanton, Alfreton, Derbyshire, DE55 2DT.

The Group is principally engaged in the extrusion and supply of PVC window and building products to the new and replacement 
window market and the sale of building materials across the UK.

Basis of preparation
The principal accounting policies adopted in the preparation of the Financial Statements are set out below. The policies have been 
consistently applied to all years presented, unless otherwise stated.

The Group has adequate resources to continue in operational existence for the foreseeable future and, as a result of this, the going 
concern basis has been adopted in preparing the Financial Statements (see below).

The Group Financial Statements have been prepared in accordance with UK-adopted International Accounting Standards and with 
the requirements of the Companies Act 2006 as applicable to companies reporting under those standards.

The Financial Statements have been prepared under the historical cost convention, as modified by fair values in respect of acquisition 
accounting. The functional currency is Sterling, and the Financial Statements are presented in millions, unless otherwise stated.

The preparation of the Group Financial Statements requires the use of certain critical accounting estimates. It also requires management 
to exercise judgement in applying the Group’s accounting policies. The areas involving a higher degree of judgement or complexity, or 
areas where assumptions and estimates are significant to the Financial Statements, are disclosed in Note 2.

Basis of consolidation
The Consolidated Financial Statements comprise the Financial Statements of the Company and its subsidiaries at 31 December 2023 
and present the results as if they formed a single entity. Where the Company has power, either directly or indirectly, to govern the 
financial and operating policies of another entity or business so as to obtain benefits from its activities, it is classified as a subsidiary. 
Subsidiaries are consolidated from the date of acquisition, being the date on which the Group obtained control, and continue to be 
consolidated until the date when such control ceases. Intercompany transactions and balances, unrealised gains and losses resulting 
from intra-Group transactions and dividends are eliminated in full.

The Group’s functional currency is Sterling. The vast majority of the Group’s revenues are denominated in Sterling, and as a result the 
consolidation of non-UK revenues has minimal foreign exchange impact.

The Consolidated Financial Statements incorporate the results of business combinations using the purchase method. In the Consolidated 
Statement of Financial Position, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their fair 
values at the acquisition date.

All dormant subsidiaries prepare and file financial statements in accordance with Section 480 of the Companies Act 2006, which are 
filed with the registrar at Companies House.

Going concern
The Group funds its activities through a £75 million Revolving Credit Facility, provided by Barclays, NatWest and Bank of Ireland, 
which matures in May 2027, following a one year extension that was completed in May 2023. The facility includes two key financial 
covenants, which are tested at 30 June and 31 December each year on a pre-IFRS 16 basis. These are that net debt should not 
exceed three times adjusted EBITDA (Leverage), and that adjusted EBITDA should be at least four times the interest charge on the 
debt (Interest Cover). Adjusted EBITDA is defined as operating profit before depreciation, amortisation and non-underlying items.  
See alternative performance measures on page 140.

No covenants were breached during the year ended 31 December 2023. For the next measurement period, being 30 June 2024,  
and going forward, the Group expects to comply with its covenants.

In assessing going concern, the Directors have considered financial projections for the period to December 2025, which is consistent 
with the Board’s strategic planning horizon and reflects a period of at least 12 months from the date of approval of these Financial 
Statements. These forecasts have been compiled based on the best estimates of the Group’s commercial and operational teams. 
This includes a severe but plausible ’Downside’ scenario, which reflects demand for the Group’s products being severely weakened. 

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In all scenarios tested, including sensitivities reducing sales forecasts to 10% below management’s estimates for the period 2024-25, 
key raw material prices increasing by 33% over that period and both scenarios combined. The Group operates with significant 
headroom on its RCF facility and remains compliant with its original covenants. 

After reviewing the Group’s projected financial performance and financing arrangements, the Directors consider that the Group 
has adequate resources to continue operating and that it is therefore appropriate to continue to adopt the going concern basis in 
preparing these Financial Statements.

Changes in accounting policies and disclosures applicable to the Company and the Group
The Group has applied the following amendments for the first time for the financial reporting period commencing 1 January 2023, 
with no material impact:

•  IFRS 17 ‘Insurance Contracts’
•  Amendments to IFRS 17 Insurance Contracts (Amendments to IFRS 17 and IFRS 4)
•  Deferred Tax related to Assets and Liabilities arising from a Single Transaction (Amendments to IAS 12)
•  Disclosure of Accounting Policies (Amendments to IAS 1 and IFRS Practice Statement 2)
•  Definition of Accounting Estimates (Amendments to IAS 8)
•  International Tax Reform—Pillar Two Model Rules (Amendments to IAS 12).

The following new accounting standards, amendments to accounting standards and interpretations have been published that are  
not mandatory for 31 December 2023 reporting periods and have not been early adopted by the Group:

•  Classification of Liabilities as Current or Non-current (Amendments to IAS 1)
•  Lease Liability in a Sale and Leaseback (Amendments to IFRS 16)
•  Supplier Finance Arrangements (Amendments to IAS 7 and IFRS 7)
•  Non-current Liabilities with Covenants (Amendments to IAS 1)
•   Lack of Exchangeability (Amendments to IAS 21).

These standards, amendments or interpretations are not expected to have a material impact on the Group in the current or future 
reporting periods and on foreseeable future transactions.

Revenue
The Group manufactures and distributes a range of building plastic materials, along with associated ancillary products, via direct  
sales to its fabricator customers and through its branch network. Revenue is recognised when control of the products has 
transferred. Control is considered to have transferred once the customer has taken delivery of the products, or has collected them 
from the branch, has full discretion over the future use of those products, and where there is no unfulfilled obligation that could affect 
the customer’s acceptance of the products. 

Revenue is recognised when the goods are dispatched to, or collected by, the customer. Revenue is based upon the price specified 
on the customer’s invoice, which is determined with reference to a price list specific to each customer or category of customers. 
A receivable is recognised on the transfer of the products, as this is the point at which consideration is deemed to be unconditional. 
There are no variable elements to the consideration received that require estimation. No significant element of financing is present as 
sales are made with a credit term of 30 days end of month, which is consistent with market practice.

Where costs are incurred by the Group in securing a contract to supply products, those costs, (subject to a de-minimis limit), are 
recognised as customer contract assets (within trade and other receivables) in the Consolidated Statement of Financial Position.  
The balance is amortised over the period in which revenue pertaining to those costs is recognised, which in the vast majority of  
cases is four years. Reviews are performed to assess expected credit losses and balances adjusted if necessary.

Due to the fact that the Group’s customers typically collect or take delivery of products for immediate use in their intended purpose, 
the likelihood of items being returned is small. Therefore, it is highly probable that a significant reversal of revenue will not occur.  
The Group’s obligations to repair or replace faulty manufactured products under the standard warranty terms is recognised as a 
provision, see Note 24.

Non-underlying items
The Group presents some material items of income and expense as non-underlying items. This is done when, in the opinion of the 
Directors, the nature of the circumstances merit separate presentation in the Financial Statements. This includes, but is not limited 
to, costs incurred in the act of securing debt or equity funding, non-recurring costs arising from business restructuring and expensed 
software-as-a-service costs incurred in the process of developing strategic IT systems (see Software on page 136).

This treatment allows users of the Financial Statements to better understand the elements of financial performance in the year, 
it facilitates comparison with prior periods, and it helps in understanding trends in financial performance. Further details are provided 
in Note 7.

Eurocell plc  Annual Report and Accounts 2023

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

1  ACCOUNTING POLICIES (GROUP) CONTINUED
Business combinations and goodwill
Business combinations are accounted for using the acquisition method. The cost of acquisition is measured as the aggregate of the 
fair values, at the date of exchange, of assets given, liabilities incurred or assumed, and equity instruments issued by the acquirer,  
in exchange for control of the acquiree. Direct costs of acquisition are recognised immediately as an expense.

Goodwill is initially measured at cost, being the excess of the cost of a business combination over the fair value of the identifiable assets, 
liabilities and contingent liabilities acquired at the acquisition date. Goodwill is capitalised as an intangible asset with any impairment 
in carrying value being charged to the Consolidated Statement of Comprehensive Income. Where the fair value of identifiable assets, 
liabilities and contingent liabilities exceeds the fair value of consideration paid, the excess is credited in full to the Consolidated 
Statement of Comprehensive Income on the acquisition date.

Discontinued operations
A discontinued operation is a component of the Group that has either been disposed of, or is classified as held for sale, and:

•  Represents a separate major line of business or geographical area of operations;
•  Is part of a single co-ordinated plan to dispose of a separate major line of business or geographical area of operations; or
•  Is a subsidiary acquired exclusively with a view to resale.

Discontinued operations are excluded from the results of continuing operations and are presented as a single amount as profit or loss 
after tax from discontinued operations in the statement of profit or loss. Additional disclosures are provided in Note 12. All other notes 
to the Financial Statements include amounts for continuing operations, unless indicated otherwise. 

Consideration received for the sale of a business is comprised of cash received upon completion plus deferred consideration. 
Deferred consideration is recognised as a receivable on completion of the sale when there are no performance criteria and the buyer 
is legally obliged to pay, therefore the cash is virtually certain to be received. Cash flows in relation to deferred consideration are 
classified as a cash flow from investing activities.

The sale of the Security Hardware business in 2022 met the criteria above as it was a separate major line of business of the Group 
as it is material and was an operating segment (part of the Building Plastics reported segment) and is therefore classified as a 
discontinued operation in the prior year.

Externally acquired intangible assets
Externally acquired intangible assets are initially recognised at cost and subsequently amortised on a straight-line basis over their 
useful economic lives.

Intangible assets are recognised on business combinations if they are separable from the acquired entity or give rise to other 
contractual/legal rights. The amounts ascribed to such intangibles are arrived at by using appropriate valuation techniques. Useful 
economic lives and the methods used to determine the cost of intangibles acquired in a business combination are as follows:

Intangible asset

Software

Technology-based

Customer-related

Marketing-related

Useful economic life

Valuation method

5 to 10 years

10 to 17 years

5 to 10 years

10 to 15 years

Cost to acquire

Cost to acquire

Cost to acquire

Cost to acquire

The amortisation charge for the year is included within administration costs within the Consolidated Statement of Comprehensive Income.

Software
Costs associated with maintaining computer software programs are recognised as an expense in the underlying income statement 
as they are incurred. Development costs that are directly attributable to the design and testing of identifiable and unique software 
products that are controlled by the Company are recognised as intangible assets, and amortised on a straight-line basis over their 
estimated useful lives. Any development costs that directly relate to software-as-a-service (‘SaaS’) arrangements are expensed as 
incurred unless the Company has control of the underlying SaaS software. Where expensed SaaS costs are incurred in the process 
of developing strategic IT systems, which for the avoidance of doubt comprises the Group’s new Enterprise Resource Planning and 
HR Information Systems, such costs are classified as non-underlying items as they are material in size and not part of the normal 
costs of operating the business.

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Impairment of tangible assets, intangible assets, right-of-use assets and investments
Impairment tests on non-current assets are undertaken annually at the financial year end or at any other time when an indication of 
impairment arises. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair value 
less costs to sell), the asset is written down accordingly.

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the smallest 
group of assets to which it belongs for which there are separately identifiable cash flows – its cash-generating unit (‘CGU’). Goodwill 
is allocated on initial recognition to each of the Group’s CGUs that are expected to benefit from the synergies of the combination 
giving rise to the goodwill.

Individual right-of-use lease property assets relating to the Group’s branch network are also tested for impairment when an indication 
of impairment arises, such as a branch becoming loss-making. In considering individual branch performance, central overheads are 
allocated to each branch in proportion to sales.

Where it is considered probable that climate change will have a measurable and materially adverse impact on the future cash flows  
of a CGU or non-current asset, estimated cash flows and/or useful economic lives are reduced accordingly.

Impairment charges are included in the Consolidated Statement of Comprehensive Income, except to the extent they reverse gains 
previously recognised in Other Comprehensive Income. An impairment loss recognised for goodwill is not reversed.

Property, plant and equipment
Items of property, plant and equipment are initially recognised at cost. As well as the purchase price, cost includes directly attributable 
costs and the estimated present value of any future unavoidable costs of dismantling and removing items. The corresponding liability 
is recognised within provisions.

Freehold land is not depreciated. Assets in the course of construction are not depreciated until they are in a condition that would 
allow them to be deployed in their intended use without further changes to their condition. Depreciation is provided on all other  
items of property, plant and equipment so as to write off their cost less residual value over their expected useful economic lives.  
It is provided at the following rates:

Asset class

Freehold property

Leasehold improvements

Plant and machinery

Mixing plant

Extruders

Stillages and tooling

Other

Motor vehicles

Office equipment and fixtures

Depreciation policy

2.5% per annum straight-line

Equal instalments over the period of the lease

Between 20% and 25% per annum on cost

13 years based on production usage

5 to 10 years based on production usage

Between 10% and 25% per annum on cost

Between 20% and 25% per annum on cost

Between 20% and 25% per annum on cost

Right-of-use lease assets
Right-of-use assets comprise the initial measurement of the corresponding lease liability, lease payments made at or before the 
commencement day and any initial direct costs. They are subsequently measured at cost less accumulated depreciation and 
impairment losses. Discount rates are based on our external financing rate and then a lease specific adjustment is applied.

Right-of-use assets are depreciated over the shorter period of lease term and useful life of the underlying asset. If a lease transfers 
ownership of the underlying asset or the cost of the right-of-use asset reflects that the Group expects to exercise a purchase option, 
the related right-of-use asset is depreciated over the useful life of the underlying asset. Depreciation starts at the commencement 
date of the lease. Leases are assessed for impairment based on value in use and impaired where this is below book value. Reversals 
of impairments can occur where assets are subsequently found to have further value in use.

Inventories
Inventories are initially recognised at cost, and subsequently at the lower of cost and net realisable value. Cost comprises all costs of 
purchase and conversion and other costs incurred in bringing the inventories to their present location and condition. In determining 
the cost of raw materials, consumables and goods purchased for resale, the weighted average purchase price is used. For work in 
progress and finished goods, cost is taken as production cost, which includes a proportion of attributable overheads.

Net realisable value is based on estimated normal selling price, less further costs expected to be incurred up to completion and 
disposal. Provision is made for obsolete, slow-moving or defective items where appropriate.

Eurocell plc  Annual Report and Accounts 2023

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

1  ACCOUNTING POLICIES (GROUP) CONTINUED
Financial assets
The Group records all of its financial assets at amortised cost and has not classified any of its financial assets at fair value through 
profit and loss or other comprehensive income. The Group’s financial assets comprise trade and other receivables and cash and 
cash equivalents in the balance sheet. These are non-derivative financial assets with fixed or determinable payments that are not 
quoted in an active market. They arise principally through the provision of goods and services to customers, but also incorporate 
other types of contractual monetary asset. They are initially recognised at fair value plus transaction costs that are directly attributable 
to their acquisition or issue and are subsequently carried at amortised cost using the effective interest rate method, less provision for 
impairment. Customer rebates are offset against receivable amounts in line with the terms of the customer agreements.

The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for 
trade receivables. 

Expected loss rates are derived based upon the payment profile of sales over the three-year period up to the reporting date, and 
the corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking information on 
macroeconomic factors affecting the ability of customers to settle receivables, including GDP, the rate of unemployment, new housing 
starts, interest rates and household disposable income. Insured balances are excluded to the extent that no loss would arise in the 
event of default by the customer.

Where the adjusted loss rates are different from the original estimate, there is an impact on the carrying value of trade receivables and 
the amount credited or charged on a net basis to operating expenses within the Consolidated Statement of Comprehensive Income. 

Whilst cash and cash equivalents and contract assets are also subject to the impairment requirements of IFRS 9, the identified 
impairment loss was immaterial.

Cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term highly liquid investments with 
original maturities of three months or less from inception, and – for the purpose of the statement of cash flows – bank overdrafts. 
Bank overdrafts are shown within current liabilities in the balance sheet.

Financial liabilities
The Group classifies its financial liabilities as financial liabilities measured at amortised cost which include the following items:

•  Bank borrowings which are initially recognised at fair value net of any transaction costs directly attributable to the issue of the 

instrument. Such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest rate method, 
which ensures that any interest expense over the period to repayment is at a constant rate on the balance of the liability carried in 
the balance sheet

•  Trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried at 

amortised cost using the effective interest method. 

Taxation
Tax on the profit for both the current and prior periods comprises both current and deferred tax and is recognised in the Consolidated 
Statement of Comprehensive Income, except to the extent that it relates to items recognised directly in equity.

Current tax is the expected tax payable on taxable income for the year, using tax rates that have been enacted at the balance sheet 
date, and any adjustment to tax payable in respect of prior years.

The Group recognises a current tax asset in respect of relief claimed under the Patent Box when the inflow of economic benefits 
arising from that asset is virtually certain, deemed to be the submission of a claim to HM Revenue and Customs.

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from its 
tax base, except for differences arising on:

•  The initial recognition of goodwill
•  The initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 

affects neither accounting nor taxable profit

•  Investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the 

difference and it is probable that the difference will not reverse in the foreseeable future. 

Recognition of deferred tax assets is restricted to those instances where it is probable that future taxable profits will arise against 
which the difference can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting 
date and are expected to apply when the deferred tax liabilities/assets are settled/recovered.

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Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities 
and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:

•  The same taxable Group company
•  Different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and 

settle the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected 
to be settled or recovered. 

Lease liabilities
The Group leases certain properties, vehicles and material handling equipment. The Group has no leases previously classified as 
finance leases. Liabilities for leases previously classified as operating leases have been measured in accordance with IFRS 16 using 
the modified retrospective approach.

In applying IFRS 16, the Group has taken advantage of a number of practical expedients permitted by the standard:

•  The application of a single discount rate to a portfolio of leases with reasonably similar characteristics
•  Reliance on previous assessments as to whether leases are onerous
•  Accounting for leases with a remaining term of less than 12 months as short-term leases
•  The exclusion of initial direct costs in measuring the right-of-use asset at the date of initial application.

Leases with a remaining term of less than 12 months have been accounted for as short-term leases. Leased assets with a value of 
less than £5,000 are omitted on the basis of materiality.

The Group assesses whether a contract is or contains a lease, at inception of a contract. The Group recognises a right-of-use asset 
and a corresponding lease liability with respect to all lease agreements in which it is the lessee except for short-term leases (defined 
as leases with a lease term of 12 months or less) and leases of low-value assets (defined as leases with a value of less than £5,000). 
For these leases, the Group recognises the lease payments as an operating expense on a straight-line basis over the term of the 
lease unless another systematic basis is more representative of the time pattern in which economic benefits from the leased asset  
are consumed.

The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement date, 
discounted by using the rate implicit in the lease. If this rate cannot be readily determined, the Group uses its incremental borrowing 
rate. The incremental borrowing rate is calculated based upon a combination of the risk-free rate, financing and asset-specific credit 
spreads, adjusted for the term of each lease. 

Lease payments included in the measurement of the lease liability comprise fixed lease payments, less any lease incentives. The lease 
liability is subsequently measured by increasing the carrying amount to reflect interest on the lease liability (using the effective interest 
method) and by reducing the carrying amount to reflect the lease payments made.

The principal and finance elements of lease payments are presented separately on the face of the Consolidated Cash Flow Statement 
within financing activities.

Provisions
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past 
event, and it is probable that an outflow of economic benefits will be required to settle the obligation. If the effect is material, provisions 
are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market assessments of the time 
value of money and, when appropriate, the risks specific to the liability.

The Group has recognised provisions for liabilities of uncertain timing or amount in respect of leasehold dilapidations and warranty 
claims. The provision is measured at the best estimate of the expenditure required to settle the obligation at the reporting date, 
discounted at a pre-tax rate as described above.

Dilapidations provisions are recognised in two ways. Firstly, known specific obligations relating to repairs required or structural changes 
made to a building are recognised as soon as the timing and amount of the liability can be reliably estimated. Secondly, wear and tear 
provisions relating to the Group’s branches are accrued at a standard rate over the life of each lease, reflecting the cost of returning 
each branch to its prior condition at the end of the lease.

Share capital
The Group’s ordinary shares are classified as equity instruments.

Treasury shares
Treasury shares are held by the Company’s Employee Benefit Trust for the purpose of satisfying awards under the Group’s various 
share-based payment schemes.

Shares in relation to the Employee Benefit Trust are acquired from the market and are held in treasury until such time as they are 
issued to share scheme participants. Any shares not yet issued to employees at the end of the reporting period are shown as treasury 
shares in the financial statements. Shares issued to employees are recognised on a first-in-first-out basis. Under the terms of the trust 
deed, the Group is required to provide the Trust with the necessary funding for the acquisition of the shares.

Eurocell plc  Annual Report and Accounts 2023

139

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

1  ACCOUNTING POLICIES (GROUP) CONTINUED
Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when 
paid. In the case of final dividends, this is when approved by the Shareholders at the Annual General Meeting.

Retirement benefits: defined contribution scheme
The Group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group in 
an independently administered fund. The amount charged to the Consolidated Statement of Comprehensive Income represents the 
contributions payable to the scheme in respect of the accounting period. The Group has no obligation to pay future pension benefits.

Foreign currency
The Group’s Financial Statements are presented in Sterling. For each entity, the Group determines the functional currency, and items 
included in the Financial Statements of each entity are measured using that functional currency.

Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they 
operate (their ‘functional currency’) are recorded at the prevailing rate when the transactions occur. Foreign currency monetary assets 
and liabilities are translated at the rates ruling at the reporting date. Exchange differences arising on the retranslation of unsettled 
monetary assets and liabilities are recognised immediately in the Consolidated Statement of Comprehensive Income.

Share-based payment transactions
The Group has applied the requirements of IFRS 2 Share-based Payment.

Equity-settled share-based payments are measured at fair value at the date of grant. The fair value is determined at the grant 
date using the Black-Scholes valuation model and equity-settled share-based payments are expensed on a straight-line basis 
over the vesting period, based upon the Company’s estimate of the shares that will eventually vest and adjusted for the effect of 
non-market-based vesting conditions.

Fair value is measured based on the value of options over shares on the date of grant and the likelihood of all or part of the 
option vesting.

Alternative performance measures
The Group uses alternative performance measures alongside statutory measures to facilitate a better understanding of financial 
performance and comparison with prior periods, and in order to provide audited financial information against which the Group’s bank 
covenants, which are all measured on a pre-IFRS 16 basis, can be assessed.

EBITDA is defined as operating profit before depreciation and amortisation charges. Pre-IFRS 16 EBITDA is stated inclusive 
of operating lease rentals under IAS 17 Leases. 

Adjusted EBITDA, profits and earnings per share exclude non-underlying items. Adjusted profit measures allow users of the Financial 
Statements to better understand financial performance in the year by removing certain material items of income and expense that are 
unusual due to their nature or infrequency, thus facilitating better comparison with prior periods. 

Covenants are assessed on a pre-IFRS 16 adjusted EBITDA, continuing basis. 

Operating profit

Depreciation and amortisation

EBITDA

Non-underlying items

Adjusted EBITDA

Operating lease rentals under IAS 17

Pre-IFRS 16 adjusted EBITDA

2023
£m

14.9

24.7

39.6

3.5

43.1

(15.2)

27.9

2022
£m

29.1

23.9

53.0

2.2

55.2

(14.4)

40.8

Pre-IFRS 16 total net (cash)/debt is defined as total borrowings and lease liabilities less cash and cash equivalents and deferred 
consideration, excluding the impact of leases recognised under IFRS 16 Leases. 

Total net debt

Lease liabilities

Pre-IFRS 16 net (cash)/debt

140

Eurocell plc  Annual Report and Accounts 2023

2023
£m

58.2

(58.6)

(0.4)

2022
£m

78.1

(63.7)

14.4

2  CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS
The Group makes certain estimates and judgements regarding the future. Estimates and judgements are continually evaluated based 
on historical experience and other factors, including expectations of future events, that are believed to be reasonable under the 
circumstances. In the future, actual experience may differ from these estimates and judgements.

Critical estimates and judgements
The estimates and judgements that have a significant risk of causing a material adjustment to the carrying amounts of assets and 
liabilities within the next financial year are discussed below.

Recoverability of trade receivables
The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for 
trade receivables. Expected loss rates are derived based upon the payment profile of sales over the three-year period up to the 
reporting date, and the corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking 
information on macroeconomic factors affecting the ability of customers to settle receivables, including GDP, the rate of unemployment, 
new housing starts, interest rates and household disposable income.

Where the adjusted loss rates are different from the original estimate, there is an impact on the carrying value of trade receivables and 
the amount credited or charged on a net basis to operating expenses within the Consolidated Statement of Comprehensive Income. 
The key judgement is the extent to which macroeconomic factors impact upon the recoverability of trade receivables. The key estimate 
is the adjusted loss rate applied to each age category. 

If loss rates for current receivables were, on average, 600 basis points higher than current estimates, the provision for impairment 
would increase by approximately £770,000. Further disclosures relating to trade receivables are provided in Note 20.

3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT
The Group is exposed through its operations to the following financial risks:

•  Credit risk 
•  Market risk
•  Foreign exchange risk
•  Liquidity risk. 

In common with all other businesses, the Group is exposed to risks that arise from its use of financial instruments. The Group does 
not consider there to be any significant concentration of risk. This note describes the Group’s objectives, policies and processes for 
managing those risks and the methods used to measure them. Further quantitative information in respect of these risks is presented 
throughout these Financial Statements. There have been no substantive changes in the Group’s exposure to financial instrument 
risks, its objectives, policies and processes for managing those risks, or the methods used to measure them from previous periods 
unless otherwise stated in this note.

Principal financial instruments
The principal financial instruments used by the Group, from which financial instrument risk arises, are as follows:

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•  Trade and other receivables 
•  Cash and cash equivalents 
•  Deferred consideration
•  Trade and other payables 
•  Bank overdrafts
•  Floating-rate bank loans
•  Lease liabilities.

The Group finances its activities using cash generated from operations and its Revolving Credit Facility. It does not use invoice 
discounting or any other financing facilities. The fair value for cash and cash equivalents is approximate to its book value.

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141

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

3  FINANCIAL INSTRUMENTS – RISK MANAGEMENT CONTINUED
Principal financial instruments continued
A summary of the financial instruments held by category is provided below:

Financial assets

Cash and cash equivalents

Deferred consideration

Trade and other receivables

Total financial assets

Financial liabilities

Trade and other payables

Lease liabilities

Borrowings

Total financial liabilities

2023
£m

0.4

—

35.1

35.5

2023
£m

39.6

58.6

—

98.2

2022
£m

5.1

0.8

40.2

46.1

2022
£m

45.0

63.7

21.0

129.7

The analysis above does not correspond to the values reported in the Consolidated Statement of Financial Position as excluded 
from the analysis above are assets and liabilities from which no future cash flows are expected to arise, including rent-free periods 
on leased properties, and unamortised arrangement costs relating to the Group’s borrowings.

Impairment of financial assets
Impairments of trade receivables are outlined in Note 20. No further impairments to financial assets are considered necessary. 
The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance 
for trade receivables.

General objectives, policies and processes
The Board has overall responsibility for the determination of the Group’s risk management objectives and policies and, whilst 
retaining ultimate responsibility for them, it has delegated the authority for designing and operating processes that ensure the 
effective implementation of the objectives and policies to the Group’s finance function.

The Board receives monthly reports from the Chief Financial Officer through which it reviews the effectiveness of the processes 
put in place and the appropriateness of the objectives and policies it sets. These are then discussed at regular Board meetings.

The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the Group’s 
competitiveness and flexibility. Further details regarding these policies are set out below:

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations. The Group is mainly exposed to credit risk through its trade receivables arising from its normal commercial activities. 
It is Group policy, implemented locally, to assess the credit risk of new customers before entering into contracts.

Existing credit risks associated with trade receivables are managed in line with Group policies as discussed in the financial assets 
section of accounting policies. Credit risk also arises from cash and cash equivalents and deposits with banks and financial 
institutions. This risk is mitigated by ensuring that deposits are only made with banks and financial institutions with a good rating 
issued by an industry-recognised independent third party (e.g. Standard and Poor’s).

Further disclosures regarding financial assets are provided in Note 20.

Market risk
The Group is exposed to market risk from bank borrowings which incur variable interest rate charges linked to base rate plus 
a margin. The Group’s objective is to manage the interest cost of the Group within the constraints of its financial covenants and 
forecasts. It does this through regular reporting and monitoring of operating cash flows, effective working capital management 
and close controls over the authorisation of capital expenditure.

If variable interest rates were 175 basis points higher/lower, the Group’s finance expense would increase/decrease by £250,000.

During 2023 and 2022, the Group’s borrowings at variable rate were denominated in Sterling. Further disclosures relating to bank 
borrowings are provided in Note 21.

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Foreign exchange risk
Foreign exchange risk is the risk that the fair value of a financial instrument or future cash flow will fluctuate because of changes in 
foreign exchange rates. The Group’s exposure to foreign exchange risk arises when individual Group entities enter into transactions 
denominated in a currency other than their functional currency. The Group manages its exposure to fluctuations in currency rates by 
wherever possible negotiating both purchases and sales to be denominated in Sterling. The profit or loss arising from likely changes 
in foreign exchange is not significant.

Liquidity risk
Liquidity risk arises from the Group’s management of working capital and the finance charges and principal repayments on its 
debt instruments. It is the risk that the Group will encounter difficulty in meeting its financial obligations as they fall due.

The Group’s policy is to ensure that it will always have sufficient cash to allow it to meet its liabilities when they become due. 
To achieve this aim, cash flow forecasts are prepared and updated on a regular basis to ensure that the Group has adequate 
headroom in its facilities. The Board receives monthly updates on the Group’s liquidity position and any issues are reported 
by exception.

At the end of the financial year, the most recent cash flow projections indicated that the Group expected to have sufficient liquid 
resources to meet its obligations under all reasonably foreseeable circumstances.

The following table sets out the contractual maturities (representing undiscounted contractual cash flows) of financial liabilities:

At 31 December 2023

Trade and other payables

Lease liabilities

Borrowings

Total

At 31 December 2022

Trade and other payables

Lease liabilities

Borrowings

Total

Up to 3
months
£m

39.6

4.6

—

44.2

Up to 3
months
£m

45.0

3.6

—

48.6

Between
3 and 12
months
£m

Between
1 and 2
years
£m

—

9.8

—

9.8

Between
3 and 12
months
£m

—

10.7

—

10.7

—

8.4

—

8.4

Between
1 and 2
years
£m

—

13.1

—

13.1

Between
2 and 5
years
£m

—

25.8

—

25.8

Between
2 and 5
years
£m

—

23.0

21.0

44.0

Over
5 years
£m

—

15.6

—

15.6

Over
5 years
£m

—

19.2

—

19.2

Total

39.6

64.2

—

103.8

Total

45.0

69.6

21.0

135.6

Excluded from the analysis above are assets and liabilities from which no future cash flows are expected to arise.

Capital management
The Group’s objective when managing capital, which is deemed to be total equity plus total debt and which was £172.9 million 
(2022: £198.9 million) at the balance sheet date, is to safeguard the Group’s ability to continue as a going concern, through the 
optimisation of the debt and equity balance, and to maintain good headroom on its debt facilities and financial covenants. The Group 
manages its capital structure and makes appropriate decisions in the light of current economic conditions and its strategic objectives.

The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and sustain the 
future development of the business.

The funding requirements of the Group are met by the utilisation of external borrowings together with available cash.

A key objective of the Group’s capital management is to maintain comfortable headroom over the covenants set out in its existing 
facility agreements.

The financial covenants which are in place, all measured on a pre-IFRS 16 basis, are as follows:

•  Leverage: the ratio of total net debt to consolidated adjusted EBITDA of any relevant period of not more than 3:1
•  Interest cover: the ratio of adjusted EBITDA to net interest payable in respect of any relevant period of not less than 4:1. 

Covenants are measured at half year and year end on a rolling 12-month basis. As at 31 December 2023, Leverage and Interest 
Cover were 0.0:1 and 20:1 respectively (2022: 0.4:1 and 25:1). The Group operated well within the terms of its covenants throughout 
the current and prior periods. The Group anticipates that it will comfortably meet all future covenant obligations.

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143

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

3  FINANCIAL INSTRUMENTS – RISK MANAGEMENT CONTINUED
Capital management continued
The following table sets out the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date:

Trade and other receivables

Cash and cash equivalents

Lease liabilities

Trade and other payables

Trade and other receivables

Cash and cash equivalents

Deferred consideration

Lease liabilities

Other interest-bearing borrowings

Trade and other payables

4  REVENUE
Revenue arises from:

Sale of goods

External revenue by destination:

United Kingdom

European Union

Rest of World

GBP
£m

35.0

0.4

(58.2)

(39.0)

(61.8)

GBP
£m

40.0

4.8

0.8

(63.5)

(21.0)

(44.7)

(83.6)

As at 31 December 2023

EUR
£m

0.1

—

(0.4)

(0.6)

(0.9)

As at 31 December 2022

EUR
£m

0.2

0.3

—

(0.2)

—

(0.3)

—

USD
£m

—

—

—

—

—

USD
£m

—

—

—

—

—

—

—

2023
£m

364.5

2023
£m

359.3

4.1

1.1

Total
£m

35.1

0.4

(58.6)

(39.6)

(62.7)

Total
£m

40.2

5.1

0.8

(63.7)

(21.0)

(45.0)

(83.6)

2022
£m

381.2

2022
£m

376.6

4.0

0.6

There are no customers with sales in excess of 10% of total Group revenues.

Revenue is disclosed net of contract asset amortisation and related expenses in the year of £1.5 million (2022: £1.3 million). 
Further details are provided in Note 20.

364.5

381.2

5  AUDITORS’ REMUNERATION
Total amounts payable to the Group’s auditors were as follows:

Audit of these Financial Statements

Amounts receivable by auditors and their associates in respect of:

Audit of Financial Statements of subsidiaries pursuant to legislation

Audit-related assurance services

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2023
£000

100

238

70

408

2022
£000

100

232

65

397

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6  EXPENSES BY NATURE

Depreciation of property, plant and equipment (Note 15)

Depreciation of right-of-use assets (Note 16)

Amortisation of intangible assets (Note 17)

Impairment of property, plant and equipment and right-of-use assets

Other non-underlying operating expenses

Cost of inventories

Other variable costs

Employee benefits expense (Note 8)

Short-term lease rentals

Other expenses

Total cost of sales, distribution costs and administration expenses

7  NON-UNDERLYING ITEMS
Amounts included in the Consolidated Statement of Comprehensive Income are as follows:

Restructuring costs 

Asset impairment charges

Cloud computing expenses

Non-underlying operating expenses

Finance expense

Total non-underlying expenses

Taxation

Impact on profit after tax

2023
£m

9.3

13.7

1.7

0.3

3.2

169.5

21.2

85.2

2.0

43.9

350.0

2023
£m

2.7

—

0.8

3.5

—

3.5

(0.8)

2.7

2022
£m

8.8

13.3

1.8

0.6

1.6

181.8

14.9

84.9

2.2

43.3

353.2

2022
£m

1.6

0.6

—

2.2

0.3

2.5

(0.5)

2.0

Restructuring costs
Restructuring costs relate to redundancy payments and related employee benefit termination costs, with 119 roles impacted (2022: 63) 
at a one-off cost of £2.7 million (2022: £1.6 million). These costs are classified as non-underlying as they relate to roles that no longer 
exist within the organisation and therefore would not re-occur in future reporting periods. Included is a credit of £0.2 million in respect 
of the release of a provision relating to a restructuring exercise announced in 2022 and completed in early 2023.

Asset impairment charges
The 2022 charges of £0.6 million relate to the closure of five branches in early 2023, which had been announced as at 
31 December 2022.

Cloud computing expenses
Cloud computing expenses relate to costs incurred on strategic IT projects involving ‘Software as a Service’ arrangements which 
are expensed as incurred rather than being capitalised as intangible assets (see Note 1).

Such items are considered to be non-underlying in nature because they relate to multi-year programmes to deliver strategic 
IT implementations which are material in size. Our strategic IT projects comprise a new customer-facing website, an employee 
management system and, most significantly, the replacement of the Group’s Enterprise Resource Planning (ERP) system, with  
overall spend estimated to be in the region of £8-10 million over the next three years.

Finance expense
The 2022 charges relate to the Group having refinanced its Revolving Credit Facility in May 2022. Unamortised arrangement fees 
relating to the previous facility, which had been due to expire in December 2023, were expensed to the Consolidated Income 
Statement, and have been presented as non-underlying as the facility to which they relate no longer exists.

Impact on cash flow
Of the £3.5 million non-underlying expenses recognised, £3.2 million was settled in cash at 31 December 2023. The remaining 
£0.3 million relates to non-cash asset impairment charges.

Of the £2.5 million non-underlying expenses recognised in 2022, £1.4 million had been settled in cash at 31 December 2023, and 
£0.2 million had been credited to the income statement. The remaining £0.9 million relates to non-cash asset impairment charges.

Eurocell plc  Annual Report and Accounts 2023

145

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

8  EMPLOYEE BENEFITS EXPENSE

Staff costs (including Directors) comprise:

Wages and salaries

Share-based payments

Social security costs

Other pension costs

The average monthly number of employees, including Directors, during the year was as follows:

Production

Office and administration

Distribution

2023
£m

73.7

0.8

8.0

2.7

85.2

2023
No.

767

426

908

2,101

2022
£m

74.2

(0.2)

8.2

2.7

84.9

2022
No.

789

459

1,002

2,250

Key management personnel compensation and Directors’ remuneration
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities 
of the Group, which is considered to be the Directors of the Company.

Emoluments

Share-based payments

Pension and other post-employment benefit costs

2023
£m

1.4

0.5

0.1

2.0

2022
£m

1.7

(0.1)

0.1

1.7

Directors’ remuneration is set out in the Remuneration Report on pages 98 to 115. As stated, Mark Kelly retired and was replaced 
as Chief Executive by Darren Waters in May 2023. The highest paid Director received remuneration of £412,000 (2022: £857,000).

During the year, retirement benefits were accruing to three Directors in respect of defined contribution pension schemes (2022: two). 
The value of contributions paid to a defined contribution pension scheme in respect of the highest paid Director amounted to £15,000 
(2022: £47,000).

During the current year, 316,184 share options were exercised by Directors of the Group (2022: nil). No options were exercised by the 
highest paid Director (2022: nil).

During the year, no long-term benefits were issued, nor any termination payments made.

The Group’s policy for consulting with, sharing information with, and encouraging the involvement of employees is discussed on 
pages 77 to 86.

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9  SEGMENTAL INFORMATION
The Group organises itself into a number of operating segments that offer different products and services. They are managed 
separately because each business requires different technology and marketing strategies. Internal reporting provided to the  
chief operating decision-maker, which has been identified as the executive management team including the Chief Executive  
and the Chief Financial Officer, reflects this structure.

The Group has aggregated its operating segments into three reported segments, as these business units have similar products, 
production processes, types of customer, methods of distribution, regulatory environments, and economic characteristics:

•  Profiles – extrusion and sale of PVC window and building products to the new and replacement window market across the UK. 

This segment includes Vista Panels, S&S Plastics and Eurocell Recycle North

•  Building Plastics – sale of building plastic materials across the UK
•  Corporate – represents costs relating to the ultimate Parent company and includes the assets and related amortisation in respect 

of acquired intangible assets.

Inter-segmental sales, which are eliminated on consolidation, are transacted on an arms’ length basis and relate to manufactured 
products distributed by the Building Plastics division. 

Revenue

Total revenue

Inter-segmental revenue

Total revenue from external customers

Adjusted EBITDA

Amortisation of intangible assets

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Adjusted operating profit/(loss)

Non-underlying operating expenses

Operating profit/(loss)

Finance expense

Profit before tax from continuing operations

Revenue

Total revenue

Inter-segmental revenue

Total revenue from external customers

Adjusted EBITDA

Amortisation of intangible assets

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Adjusted operating profit/(loss)

Non-underlying operating expenses

Operating profit/(loss)

Finance expense

Profit before tax from continuing operations

Profiles
2023
£m

219.8

(64.9)

154.9

25.5

—

(7.3)

(6.3)

11.9

(1.8)

10.1

Profiles
2022
£m

234.0

(72.3)

161.7

32.7

—

(7.0)

(5.5)

20.2

(0.9)

19.3

Building
Plastics
2023
£m

Corporate
2023
£m

210.0

(0.4)

209.6

17.4

—

(1.2)

(7.3)

8.9

(0.7)

8.2

Building
Plastics
2022
£m

219.8

(0.3)

219.5

21.0

—

(1.1)

(7.7)

12.2

(1.3)

10.9

—

—

—

0.2

(1.7)

(0.8)

(0.1)

(2.4)

(1.0)

(3.4)

Corporate
2022
£m

—

—

—

1.5

(1.8)

(0.7)

(0.1)

(1.1)

—

(1.1)

Total
2023
£m

429.8

(65.3)

364.5

43.1

(1.7)

(9.3)

(13.7)

18.4

(3.5)

14.9

(3.2)

11.7

Total
2022
£m

453.8

(72.6)

381.2

55.2

(1.8)

(8.8)

(13.3)

31.3

(2.2)

29.1

(2.9)

26.2

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147

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

9  SEGMENTAL INFORMATION CONTINUED

Additions to plant, property, equipment and intangible assets

Segment assets

Segment liabilities

Borrowings

Deferred tax liability

Total liabilities

Total net assets

Additions to plant, property, equipment and intangible assets

Segment assets

Segment liabilities

Borrowings

Deferred tax liability

Total liabilities

Total net assets

Geographical information

United Kingdom

Republic of Ireland*

Total 

Profiles
2023
£m

6.9

126.9

(53.3)

Building  
Plastics
2023
£m

1.5

78.5

(43.7)

Corporate
2023
£m

0.5

18.4

(4.5)

Profiles
2022
£m

7.6

145.1

(61.3)

Building  
Plastics
2022
£m

1.4

89.4

(43.2)

Corporate
2022
£m

3.3

19.8

(7.8)

Total
2023
£m

8.9

223.8

(101.5)

—

(8.0)

(109.5)

114.3

Total
2022
£m

12.3

254.3

(112.3)

(20.3)

(6.8)

(139.4)

114.9

Revenue
2023
£m

362.5

2.0

364.5

Non-current
assets
2023
£m

130.8

—

130.8

Revenue
2022
£m

379.3

1.9

381.2

Non-current
assets
2022
£m

138.3

—

138.3

*  The net book value of non-current assets in the Republic of Ireland was less than £50,000 in both years.

10  FINANCE EXPENSE

Finance expense

Bank borrowings

Interest on lease liabilities

Underlying finance expense

Non-underlying finance expense (Note 7)

Total finance expense

2023
£m

1.4

1.8

3.2

—

3.2

2022
£m

1.2

1.4

2.6

0.3

2.9

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Eurocell plc  Annual Report and Accounts 2023

11  TAXATION

Current tax expense

Current tax on profits for the year

Adjustments in respect of prior years

Total current tax

Deferred tax expense

Origination and reversal of temporary differences

Adjustment in respect of change in rates

Adjustment in respect of prior years

Total deferred tax

Total tax expense

Continuing operations

Discontinued operations

Total tax expense

2023
£m

2.0

(1.1)

0.9

0.4

—

0.8

1.2

2.1

2023
£m

2.1

—

2.1

2022
£m

3.2

0.3

3.5

0.7

0.2

(0.7)

0.2

3.7

2022
£m

4.2

(0.5)

3.7

The reasons for the difference between the actual current tax charge for the year and the standard rate of corporation tax in the 
United Kingdom applied to profits for the year are as follows:

Profit before tax from continuing operations

Loss before tax from discontinued operations

Profit before tax

Expected tax charge based on the standard rate of corporation tax in the UK of 23.5% (2022: 19.0%)

Taxation effect of:

Expenses not deductible for tax purposes

Capital allowance super-deduction utilised

Patent Box claims

Deferred tax impact of share-based payments

Adjustment in respect of prior years

Tax effect of accelerated capital allowances

Current tax expense

2023
£m

11.7

—

11.7

2.7

0.4

—

(0.5)

0.1

(1.1)

(0.7)

0.9

2022
£m

26.2

(2.8)

23.4

4.4

0.4

(0.3)

(0.4)

—

0.3

(0.9)

3.5

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

11  TAXATION CONTINUED
The reasons for the difference between the total tax charge for the year and the standard rate of corporation tax in the United 
Kingdom applied to profits for the year are as follows:

Profit before tax from continuing operations

Loss before tax from discontinued operations

Profit before tax

Expected tax charge based on the standard rate of corporation tax in the UK of 23.5% (2022: 19.0%)

Taxation effect of:

Expenses not deductible for tax purposes

Capital allowance super-deduction utilised

Patent Box claims

Adjustments in respect of prior years

Adjustment in respect of change in rates

Total tax expense

2023
£m

11.7

—

11.7

2.7

0.2

—

(0.5)

(0.3)

—

2.1

2022
£m

26.2

(2.8)

23.4

4.4

0.2

(0.3)

(0.4)

(0.4)

0.2

3.7

Changes in tax rates and factors affecting the future tax charge
An increase in the mainstream rate of UK corporation tax from 19% to 25% from April 2023 was enacted during 2021. This gave rise 
to a blended standard rate of 23.5% in 2023.

There are no material uncertain tax provisions.

Tax included in Other Comprehensive Income
The tax charge arising on share-based payments within Other Comprehensive Income is £nil (2022: £nil).

Based on the current investment plans of the Group, and assuming the rates of capital allowances on capital expenditure continue 
into the future, the vast majority of the deferred tax liability is expected to unwind over a period of greater than one year.

Tax residency
Eurocell plc and its subsidiaries are all registered in the United Kingdom and are resident in the UK for tax purposes, except as 
described below. 

The Group has two branches in the Republic of Ireland, with combined annual revenues of £2.0 million (2022: £1.9 million), total assets 
of less than £50,000 (2022: less than £50,000) and eight full-time employees (2022: eight full-time employees). For tax purposes, these 
two trading locations form a single branch within Eurocell Building Plastics Limited, and therefore any profits generated are subject to 
tax in the Republic of Ireland. The tax charge in relation to the Group’s Republic of Ireland operations in 2023 is €nil (2022: €nil) and 
no tax payments were made during the year (2022: €nil). This is due to utilisation of losses brought forward. No deferred tax assets 
are recognised on unutilised losses due to the uncertainty of future profits in the Republic of Ireland.

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12  LOSS AFTER TAX FROM DISCONTINUED OPERATIONS
As part of a restructuring exercise, on 2 December 2022 the Group completed the sale of the trade and assets of its Security 
Hardware business for a total consideration of £1.2 million. Security Hardware was a separate operating segment which had 
previously been aggregated and presented as part of the Building Plastics reported segment.

The results of the business for the prior year are presented below:

Revenue

Cost of sales

Gross profit

Distribution costs

Administrative expenses

Operating loss

Finance expense

Loss before tax from discontinued operations

Taxation

Loss after tax from discontinued operations

Loss on sale of trade and assets after tax

Loss from discontinued operation

The loss on sale of £1.2 million, recognised in the prior year, is comprised of the following:

Consideration received

Cash

Deferred consideration

Total consideration

Carrying value of net assets sold

Transaction costs

Loss on sale before tax

Taxation

Loss on sale after tax

The carrying values of assets and liabilities as at 2 December 2022 were as follows:

Property, plant and equipment

Right-of-use assets

Intangible assets

Inventories

Lease liabilities

Carrying value of net assets sold

Year ended
31 December
2022
£m

2.9

(2.2)

0.7

(0.8)

(1.2)

(1.3)

—

(1.3)

0.2

(1.1)

(1.2)

(2.3)

2022
£m

0.4

0.8

1.2

(2.6)

(0.1)

(1.5)

0.3

(1.2)

£m

0.4

0.3

0.3

1.9

(0.3)

2.6

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

12  LOSS AFTER TAX FROM DISCONTINUED OPERATIONS CONTINUED
The net cash flows arising were as follows:

Net cash outflow from operating activities

Net cash inflow from investing activities

Net increase/(decrease) in cash generated by discontinued operation

Losses per share were as follows:

Basic losses per share from discontinued operations

Diluted losses per share from discontinued operations

2023
£m

—

0.8

0.8

2022
£m

(0.2)

0.1

(0.1)

2022
Pence

(2.0)

(2.0)

13  EARNINGS PER SHARE
Basic earnings per share is calculated by dividing the net profit for the year attributable to ordinary shareholders by the weighted 
average number of ordinary shares outstanding during the year, excluding treasury shares. Adjusted earnings per share excludes 
the impact of non-underlying items. Earnings per share from continuing operations excludes the impact of discontinued operations.

Diluted earnings per share is calculated by adjusting the earnings and number of shares for the effects of dilutive options. In the event 
that a loss is recorded for the period, share options are not considered to have a dilutive effect. 

Profit from continuing operations attributable to ordinary shareholders  
excluding non-underlying items

Profit from continuing operations attributable to ordinary shareholders

Loss from discontinued operations

Profit attributable to ordinary shareholders

Weighted average number of shares – basic

Dilutive impact of share options granted

Weighted average number of shares – diluted

Continuing operations

Basic earnings per share

Adjusted basic earnings per share

Diluted earnings per share

Adjusted diluted earnings per share

Discontinued operations

Basic losses per share

Diluted losses per share

Total

Basic earnings per share

Diluted earnings per share

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2023
£m

12.3

9.6

—

9.6

2023
No.

2022
£m

24.0

22.0

(2.3)

19.7

2022
No.

111,885,083

112,036,668

53,451

747,137

111,938,534

112,783,805

2023
Pence

8.6

11.0

8.6

11.0

—

—

8.6

8.6

2022
Pence

19.6

21.4

19.5

21.3

(2.0)

(2.0)

17.6

17.5

14  DIVIDENDS

Dividends paid during the year

Interim dividend for 2023 of 2.0p per share (2022: 3.5p per share)

Final dividend for 2022 of 7.2p per share (2021: 6.4p per share)

Dividends proposed

Final dividend for 2023 of 3.5p per share

Final dividend for 2022 of 7.2p per share

15  PROPERTY, PLANT AND EQUIPMENT

2023
£m

2.2

8.1

10.3

3.8

—

3.8

Freehold
property
£m

Leasehold
improvements
£m

Plant and
machinery
£m

Motor
vehicles
£m

Office
equipment
and fixtures
£m

Assets under
construction
£m

Cost

Balance at 1 January 2022

Additions

Disposals

Disposal of business

Transfers

Balance at 31 December 2022

Additions

Disposals

Transfers

Balance at 31 December 2023

Accumulated depreciation and impairment

Balance at 1 January 2022

Charge for the year

Impairment charges

Disposals

Disposal of business

Transfers

Balance at 31 December 2022

Charge for the year

Impairment charges

Disposals

Transfers

Balance at 31 December 2023

Net book value

At 31 December 2023

At 31 December 2022

9.0

—

(0.1)

—

0.1

9.0

—

—

—

9.0

1.7

0.3

—

(0.1)

—

(0.1)

1.8

0.3

—

—

—

2.1

6.9

7.2

0.1

—

—

—

(0.1)

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

54.8

2.0

(1.6)

(0.3)

14.2

69.1

1.7

(2.2)

4.5

73.1

15.5

8.4

0.2

(1.6)

(0.1)

(1.6)

20.8

8.9

0.2

(2.2)

(0.2)

27.5

45.6

48.3

0.4

—

—

(0.1)

0.8

1.1

0.3

(0.2)

—

1.2

0.1

0.1

—

—

(0.1)

0.8

0.9

0.1

—

(0.2)

—

0.8

0.4

0.2

—

—

—

(0.1)

0.1

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

12.2

10.0

—

(0.1)

(16.1)

6.0

6.8

(0.4)

(5.4)

7.0

—

—

—

—

—

—

—

—

—

—

—

—

7.0

6.0

Included within freehold property is non-depreciable land of £2.3 million (31 December 2022: £2.3 million).

There is no restriction of title, nor equipment pledged as security for liabilities included with Property, Plant and Equipment.

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£m

3.9

7.2

11.1

—

8.1

8.1

Total
£m

76.5

12.0

(1.7)

(0.6)

(1.0)

85.2

8.8

(2.8)

(0.9)

90.3

17.3

8.8

0.2

(1.7)

(0.2)

(0.9)

23.5

9.3

0.2

(2.4)

(0.2)

30.4

59.9

61.7

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153

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

16  RIGHT-OF-USE ASSETS

Cost

Balance at 1 January 2022

Additions

Disposals

Disposal of business

Reclassification

Balance at 31 December 2022

Additions

Disposals

Balance at 31 December 2023

Accumulated depreciation and impairment

Balance at 1 January 2022

Charge for the year

Impairment charges

Disposals

Disposal of business

Reclassification

Balance at 31 December 2022

Charge for the year

Impairment charges

Disposals

Balance at 31 December 2023

Net book value

At 31 December 2023

At 31 December 2022

See Note 23 for details of lease liabilities.

Leasehold
improvements
£m

Motor
vehicles
£m

Office
equipment 
and fixtures
£m

62.6

13.2

(5.7)

(0.7)

(1.0)

68.4

4.6

(2.7)

70.3

22.0

5.7

(3.2)

—

(0.1)

24.4

4.7

(4.1)

25.0

19.6

10.3

8.2

0.2

(5.7)

(0.4)

(0.2)

21.7

8.7

—

(2.8)

27.6

42.7

46.7

5.1

0.2

(3.2)

—

(1.0)

11.4

4.9

0.1

(3.6)

12.8

12.2

13.0

0.1

—

—

—

(0.1)

—

0.3

—

0.3

—

—

—

—

—

—

—

0.1

—

—

0.1

0.2

—

Total
£m

84.7

18.9

(8.9)

(0.7)

(1.2)

92.8

9.6

(6.8)

95.6

29.9

13.3

0.4

(8.9)

(0.4)

(1.2)

33.1

13.7

0.1

(6.4)

40.5

55.1

59.7

154

Eurocell plc  Annual Report and Accounts 2023

17  INTANGIBLE ASSETS

Cost

Balance at 1 January 2022

Additions

Transfers

Disposal of business

Balance at 31 December 2022

Additions

Transfers

Disposals

Balance at 31 December 2023

Accumulated amortisation

Balance at 1 January 2022

Charge for the year

Disposal of business

Transfers

Balance at 31 December 2022

Charge for the year

Disposals

Balance at 31 December 2023

Net book value

At 31 December 2023

At 31 December 2022

Software
£m

Technology-based
£m

Customer-related
£m

Marketing-related
£m

Goodwill
£m

Total
£m

3.5

0.3

(0.1)

—

3.7

0.1

0.7

(1.0)

3.5

1.7

0.4

—

(0.1)

2.0

0.4

(0.8)

1.6

1.9

1.7

1.6

—

—

—

1.6

—

—

(0.1)

1.5

0.8

0.1

—

—

0.9

0.1

(0.1)

0.9

0.6

0.7

7.5

—

—

(0.5)

7.0

—

—

—

7.0

5.8

0.8

(0.4)

(0.1)

6.1

0.7

—

6.8

0.2

0.9

6.3

—

0.2

—

6.5

—

—

(0.2)

6.3

3.0

0.5

—

0.2

3.7

0.5

(0.2)

4.0

2.3

2.8

16.8

—

—

(0.2)

16.6

—

—

—

16.6

5.8

—

—

—

5.8

—

—

5.8

10.8

10.8

35.7

0.3

0.1

(0.7)

35.4

0.1

0.7

(1.3)

34.9

17.1

1.8

(0.4)

—

18.5

1.7

(1.1)

19.1

15.8

16.9

The 2022 disposal of business is in relation to the disposal of the Security Hardware goodwill and customer-related intangible assets 
with a net book value of £0.3m.

Included within customer-related and marketing-related intangible assets are the acquired intangibles in relation to the acquisition of 
Vista Panels in 2016, which have a combined carrying value of £0.4 million (2022: £0.8 million) and a remaining amortisation period 
of one year.

There are no internally-generated intangible assets.

18  IMPAIRMENT
For the purpose of impairment testing, goodwill is allocated to Cash Generating Units (‘CGUs’) as follows:

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Eurocell Profiles

Recycling

Vista Panels

S&S Plastics

2023
£m

5.1

3.3

—

2.2

0.2

2022
£m

5.1

3.3

—

2.2

0.2

10.8

10.8

CGUs are determined with reference to the smallest identifiable groups of assets that generate cash flows independently of 
other groups of assets, with reference to the business or product sectors in which they operate and CGUs are smaller than the 
disclosed segments.

Eurocell plc  Annual Report and Accounts 2023

155

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

18  IMPAIRMENT CONTINUED
In January 2023 there was a change to how CGU performance was presented to the chief operating decision-maker which reported 
the recycling operations as a separate CGU. At the point this change was made there was no Goodwill held in this CGU and an 
impairment test was performed and concluded that no impairment was required.

The recoverable amounts of the CGUs have been determined from ‘value-in-use’ calculations which have been predicated on 
discounted pre-tax cash flow projections based on a three-year business plan approved by the Board. These projections are based 
on all available information and growth rates do not exceed growth rates achieved in prior periods.

The key assumptions in preparing these forecasts are in line with the Group’s published strategy, which includes continuing to open 
new branches, developing new products and increasing the use of recycled materials.

The cash flow forecasts take into consideration the factors in relation to climate change as discussed in the Sustainability Report 
section of the Strategic Report on pages 32 to 49. Management has considered the impact of a rise in global temperatures 
of 2.0 degrees Celsius. In conclusion, the Group believes the impact on cash flows would be broadly neutral, on the basis that 
any negative impact of the transition to a low-carbon society would be offset by both the increased recycling of PVC windows 
and Government legislation to reduce emissions through the replacement of old windows with newer windows with better thermal 
qualities (such as the Future Homes Standard), both long-term drivers of growth for the business. The Group continues to replace 
and upgrade its fleet of extruders and vehicles as part of its normal maintenance capex cycle, and therefore does not anticipate any 
risk of asset obsolescence or significant additional costs in this scenario.

All of the Group’s CGUs operate principally in the UK Repair, Maintenance and Improvements market, and all are funded through a 
combination of retained earnings and the Group’s Revolving Credit Facility. The strategic decision-making timeframe is also consistent 
across all CGUs. Consequently, the key assumptions detailed below are applied consistently across each CGU:

Period on which management-approved forecasts are based (years)

Discount rate (pre-tax)

Profit growth rate in perpetuity

2023

3

12%

2%

2022

3

10%

2%

The period on which management-approved forecasts are based is consistent with the Board’s strategic planning timeframe. 
The discount rate reflects an estimate of the Group’s pre-tax Weighted Average Cost of Capital, based on past experience and 
sector-weighted assumptions. The profit growth rate in perpetuity is consistent with the average annual growth in UK Gross 
Domestic Product between 1990 and 2019 (source: Office for National Statistics).

Goodwill is considered to have an indefinite useful life. 

The Group assessed the recoverable amount in respect of goodwill for each CGU to be greater than the carrying amount and 
therefore no impairment arises. No reasonably possible change in assumptions would result in an impairment for these CGUs.

Sensitivities
The following sales reduction or discount rate increase sensitivities would reduce headroom on each CGU to nil:

Eurocell Building Plastics

Eurocell Profiles

Vista Panels

S&S Plastics

* 

 Prior year discount rates have been re-presented.

2023

2022

2023
Sales

77%

74%

84%

31%

Discount
rate

40%

37%

49%

16%

2022
Sales

90%

55%

93%

70%

Discount
rate

46%*

19%

76%

23%*

156

Eurocell plc  Annual Report and Accounts 2023

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19  INVENTORIES

Raw materials

Work in progress

Finished goods and goods for resale

2023
£m

7.3

3.7

35.7

46.7

2022
£m

7.3

2.4

50.2

59.9

All inventories are carried at cost less a provision to take account of slow-moving and obsolete items. At 31 December 2023 the 
inventory provision amounted to £3.5 million (2022: £3.5 million).

20  TRADE AND OTHER RECEIVABLES

Trade receivables

Less: provision for impairment of trade receivables

Less: provision for rebates payable

Net trade receivables

Contract assets

Prepayments

Other receivables

Total trade and other receivables

2023
£m

38.6

(1.2)

(2.3)

35.1

1.9

7.9

0.4

45.3

2022
£m

43.5

(1.8)

(1.5)

40.2

0.7

8.6

0.5

50.0

Trade receivables are non-interest-bearing and are generally on 30 days’ credit. The fair values of trade and other receivables 
classified as financial assets are not materially different to their carrying values.

Contract assets are amortised over the period in which revenue pertaining to those costs is recognised, which in the vast majority 
of cases is four years. Additions of £1.8 million were recognised during the year (2022: £0.8 million), and amounts amortised against 
revenue were £0.6 million (2022: £0.5 million). 

The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance 
for all financial assets. In measuring expected credit losses for trade receivables, receivables have been grouped based on shared 
characteristics and days past due. Insured balances are excluded to the extent that no loss would arise in the event of default 
by the customer. Contract assets are assessed for impairment on a customer-by-customer basis following the application of the 
expected credit losses to the trade receivables.

Expected loss rates are derived based upon the payment profile of sales over a three-year period before 31 December 2023, and 
the corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking information on 
macroeconomic factors affecting the ability of customers to settle receivables, GDP, the rate of unemployment, new housing starts, 
interest rates and household disposable income. 

The closing loss allowances for trade receivables and contract assets as at 31 December reconcile to the opening loss allowances 
as follows:

At 1 January

Charged during the year

Released during the year

Receivables written off during the year as uncollectible

At 31 December

Trade receivables

Contract assets

2023
£m

1.8

0.5

(0.4)

(0.7)

1.2

2022
£m

2.6

0.3

—

(1.1)

1.8

2023
£m

—

—

—

—

—

2022
£m

—

—

—

—

—

Trade receivables and contract assets are written off where there is no reasonable expectation of recovery. Indicators that there is no 
reasonable expectation of recovery include, amongst others, the failure of a debtor to engage in a repayment plan with the Group, 
and a failure to make contractual payments for a period of greater than 120 days past due. 

Eurocell plc  Annual Report and Accounts 2023

157

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

20  TRADE AND OTHER RECEIVABLES CONTINUED
Impairment losses on trade receivables are presented as net impairment losses within operating profit. Subsequent recoveries  
of amounts previously written off are credited against the same line item.

The rate of expected loss has continued to decrease as payment patterns return to normal following the disruption of the global 
pandemic and its after-effects. The rate has now returned to historical levels.

At 31 December 2023

Expected loss rate

Gross carrying amount  
– trade receivables

Gross carrying amount  
– contract assets

Loss allowance

At 31 December 2022

Expected loss rate

Gross carrying amount  
– trade receivables

Gross carrying amount  
– contract assets

Loss allowance

Current
£m

1%

35.7

1.9

0.1

Current
£m

1%

36.0

0.7

0.2

More than 30 
days past due
£m

More than 60
days past due 
£m

More than 90 
days past due 
£m

More than 120  
days past due 
£m

12%

48%

81%

74%

1.6

—

0.2

0.4

—

0.2

0.1

—

0.1

0.8

—

0.6

More than 30 
days past due
£m

More than 60
days past due 
£m

More than 90 
days past due 
£m

More than 120
 days past due
£m

8%

5.3

—

0.4

39%

74%

52%

0.6

—

0.2

0.3

—

0.3

1.3

—

0.7

Total 
£m

3%

38.6

1.9

1.2

Total
£m

4%

43.5

0.7

1.8

21  BORROWINGS
The book value and fair value of borrowings are as follows:

Non-current

Bank borrowings unsecured

Total borrowings

Book value
2023
£m

Fair value
2023
£m

Book value
2022
£m

Fair value
2022
£m

—

—

—

—

20.3

20.3

20.3

20.3

Borrowings of £nil were drawn down at 31 December 2023 (2022: £21.0 million). The average drawdown on the facility during the 
year ended 31 December 2023 was £12.4 million (2022: £22.1 million). Total unamortised costs of £0.7 million as at 31 December 
2023 have been reclassified to other receivables as no borrowings were drawn at the balance sheet date. Total unamortised costs 
of £0.7 million as at 31 December 2022 are presented as a deduction to borrowings. 

The bank borrowings outstanding at 31 December 2022 are classified as non-current liabilities as they relate to committed facilities 
available to the Group until 2027. The book value and fair value are not considered to be materially different.

In May 2023 the Group completed a one-year extension to its £75 million multi-currency revolving unsecured credit facility, which now 
matures in 2027. The key terms of the facility remain unchanged. Following the extension of the facility in 2023, £0.2 million of costs 
were capitalised within borrowings and are being released to the Consolidated Statement of Comprehensive Income within finance 
expense over the period of the facility.

Following the extension of our facility in 2022, £0.8 million of costs were capitalised within borrowings and are being released to 
the Consolidated Statement of Comprehensive Income within finance expense over the period of the facility. The unamortised 
arrangement fees in relation to the previous facility were expensed to the Consolidated Statement of Comprehensive Income in  
2022 and classified as non-underlying items (see Note 7).

Interest is charged at an excess over base rate of between 1.5% and 2.5% per annum and is dependent upon the ratio of total net 
debt to consolidated EBITDA (on a pre-IFRS 16 basis). 

All of the Group’s borrowings are denominated in Sterling. Details of the Company’s banking covenants are given in Note 3.

158

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The analysis of repayments on the combined borrowings is as follows:

Within one year or repayable on demand

Between one and two years

Between two and five years

22  TRADE AND OTHER PAYABLES

Current liabilities

Trade payables

Other tax and social security

Other payables

Accruals and deferred income

Total current trade and other payables

Book values approximate to fair value at 31 December 2023 and 31 December 2022.

23  LEASE LIABILITIES

Lease liabilities

Current

Non-current

Total discounted lease liabilities at 31 December

Maturity analysis

— Less than one year

— One to five years

— More than five years

Total undiscounted lease liabilities at 31 December

Finance expense

Interest on lease liabilities

See Note 16 for details of right-of-use assets.

2023
£m

—

—

—

—

2023
£m

29.0

6.0

0.8

5.8

41.6

2023
£m

12.9

45.7

58.6

2023
£m

14.4

34.2

15.6

64.2

2023
£m

1.8

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£m

—

—

21.0

21.0

2022
£m

33.9

6.4

1.1

6.0

47.4

2022
£m

13.0

50.7

63.7

2022
£m

14.3

36.1

19.2

69.6

2022
£m

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Eurocell plc  Annual Report and Accounts 2023

159

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

24  PROVISIONS

At 1 January 2022

Charged/(credited) to Statement of Comprehensive Income

Utilised

At 31 December 2022

Charged to Statement of Comprehensive Income

Utilised

At 31 December 2023

Current

Non-current

At 31 December 2023

Dilapidations and
environmental
provisions
£m

1.2

0.1

(0.1)

1.2

0.1

—

1.3

0.2

1.1

1.3

Warranty
provisions
£m

0.3

(0.3)

—

—

—

—

—

—

—

—

Total
£m

1.5

(0.2)

(0.1)

1.2

0.1

—

1.3

0.2

1.1

1.3

Dilapidations and environmental provisions
Under property lease agreements, the Group has obligations to maintain all properties to the standard that prevailed at the inception 
of the respective leases. The provision represents the Directors’ best estimate of the costs associated with this obligation.

The timing of the utilisation of the provision is variable dependent on the lease expiry dates of the properties concerned, which vary 
between one and ten years. Based on the lease expiry date, 34% of the provision would be utilised in less than one year, however 
we predominately remain in existing locations with refurbishments carried out.

Warranty provisions
The Group makes provision to cover known potential warranty issues. The provision represents the Directors’ best estimate of the 
costs associated with this obligation. The timing of the utilisation is variable depending on the circumstances of each individual claim 
under warranty.

25  DEFERRED TAX
The movement in the net deferred tax liability is as follows:

At 1 January

Charged to Statement of Comprehensive Income

At 31 December

2023
£m

(6.8)

(1.2)

(8.0)

2022
£m

(6.6)

(0.2)

(6.8)

Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax 
assets where the Directors believe it is probable that these assets will be recovered. There are no unrecognised deferred tax assets. 
The vast majority of the deferred tax liability is expected to unwind over a period of greater than one year.

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by 
IAS 12) during the year, together with amounts recognised in the Consolidated Statement of Comprehensive Income and amounts 
recognised in Other Comprehensive Income are as follows:

Accelerated capital allowances/intangible fixed assets

Other temporary differences

Net tax assets/(liabilities)

Asset
2023
£m

—

0.5

0.5

Liability
2023
£m

(8.5)

—

(8.5)

Statement of
Comprehensive
Income
2023
£m

(1.1)

(0.1)

(1.2)

Net
2023
£m

(8.5)

0.5

(8.0)

Equity
2023
£m

—

—

—

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Eurocell plc  Annual Report and Accounts 2023

Accelerated capital allowances/intangible fixed assets

Other temporary differences

Net tax assets/(liabilities)

Asset
2022
£m

—

0.6

0.6

Liability
2022
£m

(7.4)

—

(7.4)

Statement of
Comprehensive
Income
2022
£m

(0.2)

—

(0.2)

Net
2022
£m

(7.4)

0.6

(6.8)

Equity
2022
£m

—

—

—

Amounts within other comprehensive income due to be settled in greater than one year are not material and therefore no further 
disclosure has been provided. Other temporary differences relate to the tax impact of share-based payment transactions and tax 
losses deemed to be recoverable in future periods.

26  SHARE CAPITAL, SHARE PREMIUM ACCOUNT AND TREASURY SHARES

Ordinary shares of £0.001 each

Ordinary shares of £0.001 each

Share premium account

Allotted, called up and fully paid

2023
Number

2022
Number

112,095,184

112,095,184

2023
£m

0.1

22.2

2022
£m

0.1

22.2

As at 31 December 2023, there were 186,825,184 shares authorised for issue. The ordinary shares carry the rights to attend and 
vote at general meetings, the right to receive payment in respect of dividends declared and the right to participate in the distribution  
of capital. The ordinary shares are not redeemable.

Treasury shares

Balance at 1 January 2022 and 1 January 2023

Acquisition of shares by the Employee Benefit Trust

Deferred shares issued under the DSP scheme

Shares issued under the PSP scheme

Balance at 31 December 2023

Number of
shares

—

(650,000)

229,901

367,005

(53,094)

£m

—

(0.7)

0.2

0.4

(0.1)

Where any group company purchases the Company’s equity instruments, the consideration paid, including any directly attributable 
incremental costs (net of income taxes), is deducted from equity as treasury shares until the shares are cancelled or reissued. 
Where shares are subsequently reissued, any consideration received, net of any directly attributable incremental transaction costs 
and the related income tax effects, is included in equity.

The Group issued no new shares (2022: 101,838 new shares) in respect of its Save As You Earn sharesave scheme, in the process 
receiving consideration from employees of £nil (2022: £0.2 million). The consideration received above the nominal value of the shares 
issued has been recorded as share premium.

During the year, no new shares (2022: nil) were issued in respect of share-based payment transactions for Directors and none 
(2022: 20,000) were issued in respect of share-based payment transactions for other key management personnel.

The 2023 shares issued in respect of share-based payment transactions were all issued from treasury shares.

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161

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

27  SHARE-BASED PAYMENTS
The Group enters into equity-settled payment transactions with its employees. For the year ended 31 December 2023, the charge 
was £0.8 million (2022: credit of £0.2 million). A corresponding credit/charge to equity is recognised in the share-based payment 
reserve. On exercise of options, balances are removed from the share-based payment reserve with corresponding entries made 
to share premium, retained earnings and cash. The balance on the share-based payment reserve at 31 December 2023 was 
£0.9 million (2022: £0.9 million).

27(a)  Employee Save As You Earn Scheme
Each year all employees have the right to participate in a Save As You Earn (‘SAYE’) scheme. Employees may make monthly 
contributions of up to £500, the proceeds being aggregated and then used to purchase ordinary shares at the end of the three year 
vesting period. The cost to the participants is set at the inception of the scheme, with the balance being funded by the Company. 
Typically, participants are offered a discount on the share price at the date of issuance.

Set out below are summaries of options granted under the plan:

As at 1 January

Granted during the year

Exercised during the year

Forfeited during the year

As at 31 December

Vested and exercisable at 31 December

2023

2022

Average 
exercise price per 
share option
£

1.758

1.103

—

Number 
of options
No.

1,890,102

2,151,517

—

1.576

(1,443,093)

1.317

2,598,526

—

Average 
exercise price  

per share option
£

1.817

1.720

1.920

1.836

1.758

Number 
of options
No.

2,005,503

857,490

(101,838)

(871,053)

1,890,102

—

There were no options exercised during the year ended 31 December 2023.

Share options outstanding at the end of the year have the following expiry dates and exercise prices:

1 June 2020

1 June 2021

1 June 2022

1 June 2023

As at 31 December

Weighted average contractual life of options outstanding at end of year

Expiry date

1 June 2023

1 June 2024

1 June 2025

1 June 2026

Exercise  
price
£

1.720

1.832

1.720

1.108

31 December  

31 December  

2023
No.

297,220

264,704

292,261

1,744,341

2022
No.

459,795

649,413

780,894

—

2,598,526

1,890,102

1.82 years

1.59 years

Fair value of options granted
The assessed fair value at grant date of options granted during the year ended 31 December 2023 was £0.21 per option.  
The fair value at the grant date is determined using a form of the Black-Scholes model. 

The model inputs for options granted during the year ended 31 December 2023 included:

Options are granted for the consideration set at the inception of the scheme

Exercise price

Grant date

Expiry date

Share price at grant date

Expected price volatility of the Company’s shares

Expected dividend yield

Risk-free interest rate

2023

1.108

14 April 2023

31 May 2026

1.325

20.0%

4.0%

1.0%

The expected price volatility is based on the historical volatility (based on the remaining life of the options), adjusted for any expected 
changes to future volatility due to publicly available information.

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Eurocell plc  Annual Report and Accounts 2023

27(b)  Deferred Share Plan
Annual Bonus Plan outcomes can be paid in a mix of cash and deferred shares granted under the Company’s Deferred Share Plan 
(‘DSP’), following the determination of achievement against performance measures and targets. Performance measures applied 
may be financial or non-financial and corporate, divisional or individual and in such proportions as the Remuneration Committee 
considers appropriate. The maximum level of Annual Bonus Plan outcomes is 100% of base salary per annum for the duration of this 
policy. Awards under the DSP are deferred for such a period as the Remuneration Committee selects at grant, which will normally be 
less than (but may be longer than) three years and are subject to continued employment. The options vest in full, provided that the 
scheme participants are deemed to be good leavers, and are settled through the issuance of treasury shares. 

The following table shows the deferred shares granted and outstanding at the beginning and end of the reporting period:

As at 1 January

Granted during the year

Exercised during the year

Forfeited during the year

As at 31 December

Vested and exercisable at 31 December

2023
No.

2022
No.

355,765

325,282

1,254,655

(204,769)

(161,710)

73,338

(20,000)

(22,855)

1,243,941

355,765

—

—

The weighted average share price at the date of exercise of options exercised during the year ended 31 December 2023 was £1.09. 

Share options outstanding at the end of the year have the following expiry dates and exercise prices:

30 June 2020

30 June 2020

30 June 2021

30 June 2022

3 April 2023

3 April 2023

11 April 2023

11 April 2023

14 September 2023

14 September 2023

As at 31 December

Expiry date

30 June 2023

30 September 2023

30 June 2024

30 June 2025

3 April 2025

3 April 2026

11 April 2025

11 April 2026

5 September 2025

1 January 2026

Weighted average contractual life of options outstanding at end of year

Exercise  
price
£

0.001

0.001

0.001

0.001

0.001

0.001

0.001

0.001

0.001

0.001

31 December  

31 December  

2023
No.

—

—

—

73,338

15,681

668,572

410,447

8,227

33,838

33,838

2022
No.

208,612

—

73,815

73,338

—

—

—

—

—

—

1,243,941

355,765

1.84 years

0.87 years

Fair value of options granted
The fair value at the grant date is determined using a form of the Black-Scholes model in line with inputs detailed in the above table. 

DSP options totalling 1,254,655 were granted in 2023 (2022: 73,338) with 84,052 subsequently lapsing before the end of the year. 
The assessed fair value at grant date of the rights granted during the year ended 31 December 2023 was £1.21 per option.

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

27  SHARE-BASED PAYMENTS CONTINUED
27(c)  Long Term Incentive Plan (‘PSP’)
Awards under the PSP take the form of nil-cost options which vest to the extent performance conditions are satisfied over a period of 
three years. The share award is based on a percentage of salary, a proportion of the maximum will vest based on performance targets 
of which Earnings per Share equates to two-thirds of the award and (for options granted before 2021) cash flow one-third of the 
award. For options granted in 2021 and thereafter, the cash flow target has been replaced with Return on Capital Employed.

Vested awards are settled through the issuance of treasury shares, and the PSP allows for awards over shares with a maximum 
value of 150% of base salary per financial year.

The following table shows the share options granted and outstanding at the beginning and end of the reporting period:

As at 1 January

Granted during the year

Exercised during the year

Forfeited during the year

As at 31 December

Vested and exercisable at 31 December

2023
No.

2022
No.

2,509,646

2,073,060

794,710

1,213,781

(316,184)

—

(725,715)

(777,195)

2,262,457

2,509,646

—

—

Share options outstanding at the end of the year have the following expiry dates and exercise prices:

2 December 2020

22 April 2021

21 October 2021

13 April 2022

11 October 2022

11 April 2023

As at 31 December

Expiry date

1 December 2023

21 April 2024

11 October 2024

13 April 2025

11 October 2025

11 April 2026

Weighted average contractual life of options outstanding at end of year

Fair value of options granted
The fair value at the grant date is determined using a form of the Black-Scholes model. 

The model inputs for options granted during the year ended 31 December 2023 included:

Options are granted for the consideration set at the inception of the scheme

Exercise price

Grant date

Expiry date

Share price at grant date

Expected price volatility of the Company’s shares

Expected dividend yield

Risk-free interest rate

Exercise  
price
£

0.000

0.000

0.000

0.000

0.000

0.000

31 December  

31 December  

2023
No.

—

610,900

7,782

2022
No.

505,731

770,091

51,847

711,476

1,044,388

137,589

794,710

137,589

—

2,262,457

2,509,646

1.4 years

1.73 years

2023

0.001

11 April 2023

11 April 2026

1.325

20.0%

4.0%

1.0%

The expected price volatility is based on the historical volatility (based on the remaining life of the options), adjusted for any 
expected changes to future volatility due to publicly available information.

The assessed fair value at grant date of the rights granted during the year ended 31 December 2023 was £1.17 per option, 
a weighted average of £1.17 (2022: £1.90). The closing share price on the 31 December 2023 was £1.31.

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27(d)  Expenses arising from share-based payment transactions
The total charge/(credit) arising from share-based payment transactions recognised during the period as part of employee benefit 
expense was as follows:

Options issued under SAYE scheme

Deferred shares issued under the DSP scheme

Shares issued under the PSP scheme

2023
£m

0.2

0.3

0.3

0.8

2022
£m

—

0.2

(0.4)

(0.2)

28  CONTINGENT ASSETS AND LIABILITIES
The Group has entered into a cross-guarantee arrangement to cover the bank borrowings of all other Group companies in the 
event of default. As at 31 December 2023 the bank borrowings were £nil (2022: £21.0 million).

The Group had no other material contingent assets or liabilities (31 December 2022: £nil).

29  CAPITAL COMMITMENTS
The Group had capital commitments relating to Property, Plant and Equipment of £1.9 million at the balance sheet date 
(2022: £3.8 million).

30  RETIREMENT BENEFITS
The Group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group 
in an independently administered fund. The pension cost represents contributions payable by the Group to the fund and amounted 
to £2.7 million (2022: £2.7 million). Contributions of £0.4 million were due to the scheme at 31 December 2023 (2022: £0.4 million).

31  RELATED PARTY TRANSACTIONS
The Group’s subsidiary undertakings are detailed in Note 38. The Group has taken advantage of the exemption from disclosing 
transactions with wholly owned subsidiaries.

Transactions with key management personnel
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities 
of the Company, which is considered to be the Directors of the Company. The remuneration of key management personnel of the 
Group is disclosed on pages 98 to 115.

Other related party transactions
Kellmann Recruitment Limited is controlled by T Kelly, a close family member of M Kelly who was a Director of Eurocell plc until 
11 May 2023. The fees paid to Kellmann Recruitment Limited relate to recruitment services, and are agreed on an arms’ length basis, 
at rates that are consistent with other similar suppliers of recruitment services to the Group.

The following amounts were paid to Kellmann Recruitment Limited for services provided during the periods below, up to 11 May 2023:

Kellmann Recruitment Limited – recruitment services

The following balances are outstanding at 31 December 2023:

Kellmann Recruitment Limited – recruitment services

2023
£000

103

2023
£000

—

2022
£000

211

2022
£000

—

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165

 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

32  RECONCILIATION OF PROFIT AFTER TAX TO CASH GENERATED FROM OPERATIONS

Profit after tax from continuing operations1

Loss after tax from discontinued operations

Profit after tax

Taxation (Note 11)

Finance expense (Note 10)

Operating profit

Adjustments for:

Depreciation of property, plant and equipment (Note 15)

Depreciation of right-of-use assets (Note 16)

Amortisation of intangible assets (Note 17)

Impairment of tangible and right-of-use assets

Loss on disposal of business

Share-based payments

Decrease/(increase) in inventories

Decrease/(increase) in trade and other receivables

Decrease in trade and other payables

Increase/(decrease) in provisions

Cash generated from operations

2023
£m

9.6

—

9.6

2.1

3.2

14.9

9.3

13.7

1.7

0.3

—

0.8

13.2

6.0

(5.8)

0.1

54.2

2022
£m

22.0

(2.3)

19.7

3.7

2.9

26.3

8.8

13.3

1.8

0.6

1.5

(0.2)

(5.7)

(5.6)

(1.8)

(0.3)

38.7

1   Profit after tax from continuing operations includes other income in relation to amounts received under the Group’s cyber insurance policy, net of excess paid of 

£0.4 million (2022: £1.1 million), in respect of the business interruption to the Group’s continuing trading activities as a result of a cyber incident in July and August 2022.

33  RECONCILIATION OF NET DEBT

Cash and cash equivalents

Deferred consideration

Bank overdrafts

Lease liabilities

Borrowings

Total

Cash and cash equivalents

Deferred consideration

Bank overdrafts

Lease liabilities

Borrowings

Total

1 January
2023
£m

5.1

0.8

—

(63.7)

(20.3)

(78.1)

1 January
2022
£m

6.6

—

(5.9)

(58.7)

(11.7)

(69.7)

Cash flows
£m

New leases
£m

Non-cash
movements*
£m

31 December
2023
£m

(4.7)

(0.8)

—

15.6

21.0

31.1

—

—

—

(9.6)

—

(9.6)

—

—

—

(0.9)

(0.7)

(1.6)

0.4

—

—

(58.6)

—

(58.2)

Cash flows
£m

New leases
£m

Non-cash
movements*
£m

31 December
2022
£m

(1.5)

—

5.9

14.7

(8.2)

10.9

—

—

—

(18.9)

—

(18.9)

—

0.8

—

(0.8)

(0.4)

(0.4)

5.1

0.8

—

(63.7)

(20.3)

(78.1)

*  Non-cash movements relate to the amortisation of arrangement fees in respect of the Group’s borrowings and finance charges accrued on leases.

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Eurocell plc  Annual Report and Accounts 2023

31 December 2023

Cash and cash equivalents

Lease liabilities

Total

31 December 2022

Cash and cash equivalents

Deferred consideration

Lease liabilities

Borrowings

Total

Current
assets
£m

0.4

—

0.4

Current
assets
£m

5.1

0.8

—

—

5.9

Current
liabilities
£m

Non-current
liabilities
£m

—

(12.9)

(12.9)

—

(45.7)

(45.7)

Current
liabilities
£m

Non-current
liabilities
£m

—

—

(13.0)

—

(13.0)

—

—

(50.7)

(20.3)

(71.0)

Total
£m

0.4

(58.6)

(58.2)

Total
£m

5.1

0.8

(63.7)

(20.3)

(78.1)

34  EVENTS AFTER THE BALANCE SHEET DATE
In January 2024 the Group launched a £5 million share buyback programme. As of 15 March 2024, 2.0 million shares had been 
purchased at a cash cost of £2.5 million under the programme.

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167

 
 
 
COMPANY STATEMENT OF FINANCIAL POSITION
As at 31 December 2023

Assets

Non-current assets

Investments

Total non-current assets

Current assets

Trade and other receivables

Deferred tax

Cash and cash equivalents

Total current assets

Total assets

Liabilities

Current liabilities

Trade and other payables

Total current liabilities

Non-current liabilities

Borrowings

Total non-current liabilities

Total liabilities

Net assets

Issued capital and reserves attributable to owners of the Company

Share capital

Share premium account

Treasury shares

Share-based payment reserve

Retained earnings

Total equity

Note

2023
£m

2022
£m

38

39

40

41

42

26

18.0

18.0

30.1

0.2

0.1

30.4

48.4

(0.1)

(0.1)

—

—

(0.1)

48.3

0.1

22.2

(0.1)

1.1

25.0

48.3

17.8

17.8

56.8

0.3

0.2

57.3

75.1

(0.2)

(0.2)

(20.3)

(20.3)

(20.5)

54.6

0.1

22.2

—

0.9

31.4

54.6

A separate Statement of Comprehensive Income for the Company is not presented, in accordance with Section 408 of the Companies 
Act 2006. The Company recognised a profit of £3.7 million in the year (2022: profit of £17.3 million), including dividend income 
received from Group companies of £5.3 million (2022: £18.0 million).

The Financial Statements on pages 168 to 176 were approved and authorised for issue by the Board of Directors on 19 March 2024 
and were signed on its behalf by:

Darren Waters 
Chief Executive 

Michael Scott
Chief Financial Officer

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Eurocell plc  Annual Report and Accounts 2023

Share-based
payment
reserve
£m

0.9

Retained
earnings
£m

31.4

COMPANY STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2023

Balance at 1 January 2023

Comprehensive income  
for the year

Profit for the year

Total comprehensive income  
for the year

Contributions by and  
distributions to owners

Exercise of share options

Share-based payments

Purchase of own shares

Dividends paid

Total transactions with owners 
recognised directly in equity

Balance at 31 December 2023

Balance at 1 January 2022

Comprehensive income  
for the year

Profit for the year

Total comprehensive income  
for the year

Contributions by and  
distributions to owners

Share capital issued

Exercise of share options

Share-based payments

Dividends paid

Total transactions with owners 
recognised directly in equity

Balance at 31 December 2022

Share
capital
£m

0.1

Share
premium
account
£m

22.2

—

—

—

—

—

—

—

0.1

Share
capital
£m

0.1

—

—

—

—

—

—

—

0.1

—

—

—

—

—

—

—

22.2

Share
premium
account
£m

21.9

—

—

—

0.3

—

—

0.3

22.2

Treasury 
shares
£m

—

—

—

0.6

—

(0.7)

—

(0.1)

(0.1)

—

—

(0.8)

1.0

—

—

0.2

1.1

Treasury 
shares
£m

Share-based
payment
reserve
£m

—

—

—

—

—

—

—

—

—

1.1

—

—

—

—

(0.2)

—

(0.2)

0.9

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Total
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£m

54.6

3.7

3.7

—

1.0

(0.7)

(10.3)

(10.0)

48.3

Total
equity
£m

48.3

17.3

17.3

—

0.3

(0.2)

(11.1)

(11.0)

54.6

3.7

3.7

0.2

—

—

(10.3)

(10.1)

25.0

Retained
earnings
£m

25.2

17.3

17.3

—

—

—

(11.1)

(11.1)

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169

 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS
For the year ended 31 December 2023

35  ACCOUNTING POLICIES (COMPANY)
Corporate information
Eurocell plc (the ‘Company’) is a publicly listed company limited by shares and is incorporated and domiciled in England, 
United Kingdom. The registered office is located in England, at the following address: Eurocell Head Office and Distribution Centre, 
High View Road, South Normanton, Alfreton, DE55 2DT.

The Company is principally engaged as a holding company for its subsidiaries which are engaged in the extrusion of PVC window 
and building products to the new and replacement window market and the sale of building materials across the UK.

Basis of preparation
The principal accounting policies adopted in the preparation of the Financial Statements are set out below. The policies have been 
consistently applied to all the years presented, unless otherwise stated.

The Company has adequate resources to continue in operational existence for the foreseeable future and, as a result of this, 
the going concern basis has been adopted in preparing the Financial Statements (see below).

These Financial Statements have been prepared in accordance with Financial Reporting Standard 101, Reduced Disclosure Framework in 
conformity with the requirements of the Companies Act 2006 (‘FRS 101’) and the applicable legal requirements of the Companies Act 2006. 

These Financial Statements have been prepared under the historical cost convention in accordance with FRS101 and the Companies 
Act 2006.

Going concern
The position of the Company mirrors that of the Eurocell Group. The Eurocell Group funds its activities through a £75 million Revolving 
Credit Facility, provided by Barclays, NatWest and Bank of Ireland, which matures in May 2027. The facility includes two key financial 
covenants, which are tested at 30 June and 31 December each year on a pre-IFRS 16 basis. These are that net debt should not 
exceed three times adjusted EBITDA (Leverage), and that adjusted EBITDA should be at least four times the interest charge on the 
debt (Interest Cover). Adjusted EBITDA is defined as operating profit before depreciation, amortisation and non-underlying items. 
See alternative performance measures (see page 140).

No covenants were breached during the year ended 31 December 2023. For the next measurement period, being 30 June 2024, 
and going forward, the Group expects to comply with its covenants.

In assessing going concern, the Directors have considered financial projections for the period to December 2025, which is consistent 
with the Board’s strategic planning horizons. These forecasts have been compiled based on the best estimates of the Group’s 
commercial and operational teams. This includes a severe but plausible ’Downside’ scenario, which reflects demand for the Group’s 
products being severely weakened. 

In all scenarios tested, including sensitivities reducing sales forecasts to 10% below management’s estimates for the period 2024-25, 
key raw material prices increasing by 33% over that period and both scenarios combined. The Group operates with significant 
headroom on its RCF facility and remains compliant with its original covenants.

After reviewing the Group’s projected financial performance and financing arrangements, the Directors consider that the Group 
has adequate resources to continue operating and that it is therefore appropriate to continue to adopt the going concern basis 
in preparing these Financial Statements.

The going concern assessment performed is intrinsically linked to the Group’s financing arrangements and therefore letters of support 
have been provided from Eurocell plc to a number of Group companies, providing support over that individual Company’s future cash 
flows in the period. This letter covers the period up to 31 December 2025.

Changes in accounting policies and disclosures applicable to the Company
The Company adopted no new accounting standards in the year. See Note 1 for more details.

Investments in subsidiary undertakings
Investments in subsidiaries are stated at cost less provision for impairment. Eurocell plc provides letters of Group support to its 
subsidiary entities where required.

Financial assets
The Company’s financial assets comprise trade and other receivables and cash and cash equivalents in the balance sheet. 
The Company records all of its financial assets at amortised cost and has not classified any of its financial assets at fair value through 
profit and loss or other comprehensive income.

Financial assets are non-derivative assets with fixed or determinable payments that are not quoted in an active market. They arise 
principally through the provision of funding to Group companies, but also incorporate other types of contractual monetary asset. 
They are initially recognised at fair value plus transaction costs that are directly attributable to their acquisition or issue and are 
subsequently carried at amortised cost using the effective interest rate method, less provision for impairment.

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The Company applies the simplified approach to measuring expected credit losses, if the risk is deemed material, which uses  
a lifetime expected loss allowance for intra-group receivables.

Expected loss rates are derived based upon the payment profile of Group companies over a three-year period up to the reporting 
date, and the corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking 
information on macroeconomic factors affecting the ability of Group companies to settle receivables, including GDP, the rate of 
unemployment, new housing starts, interest rates and household disposable income. Where the adjusted loss rates are different 
from the original estimate, there is an impact on the carrying value of amounts owed by Group undertakings and the amount credited 
or charged on a net basis to operating expenses within the Statement of Comprehensive Income. 

Whilst cash and cash equivalents are also subject to the impairment requirements of IFRS 9, the identified impairment loss 
was immaterial.

Financial liabilities
The Company classifies its financial liabilities as other financial liabilities which include the following items:

•  Bank borrowings which are initially recognised at fair value net of any transaction costs directly attributable to the issue of the 

instrument. Such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest rate method, 
which ensures that any interest expense over the period to repayment is at a constant rate on the balance of the liability carried in 
the balance sheet. Further information is provided in Note 3

•  Trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried at 

amortised cost using the effective interest method. 

Deferred taxation
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from  
its tax base, except for differences arising on:

•  The initial recognition of goodwill
•  The initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 

affects neither accounting nor taxable profit

•  Investments in subsidiaries and jointly controlled entities where the Company is able to control the timing of the reversal of the 

difference and it is probable that the difference will not reverse in the foreseeable future. 

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against 
which the difference can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting 
date and are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered).

Deferred tax assets and liabilities are offset when the Company has a legally enforceable right to offset current tax assets and liabilities 
and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:

•  The same taxable Group company
•  Different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and 

settle the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected 
to be settled or recovered. 

Share capital
The Company’s ordinary shares are classified as equity instruments.

Treasury shares
Treasury shares are held by the Company’s Employee Benefit Trust for the purpose of satisfying awards under the Group’s various 
share-based payment schemes.

The Employee Benefit Trust transactions are incorporated in accordance with Note 1. Shares are acquired from the market and are 
held in treasury until such time as they are issued to share scheme participants. Any shares not yet issued to employees at the end 
of the reporting period are shown as treasury shares in the financial statements. Shares issued to employees are recognised on a 
first-in-first-out basis. Under the terms of the trust deed, the Group is required to provide the Trust with the necessary funding for the 
acquisition of the shares.

Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when 
paid. In the case of final dividends, this is when approved by the shareholders at the Annual General Meeting.

Further information regarding dividends is provided in Note 14.

Eurocell plc  Annual Report and Accounts 2023

171

 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

35  ACCOUNTING POLICIES (COMPANY) CONTINUED
FRS 101 exemptions
The following exemptions from the requirements of IFRS have been applied in the preparation of the Company Financial Statements, 
in accordance with FRS 101:

Paragraphs 45(b) and 46 to 52 of IFRS 2, Share-based Payment (details of the number and weighted-average exercise prices 
of share options, and how the fair value of goods or services received was determined).

•  Paragraph 38 of IAS 1, Presentation of Financial Statements, comparative information requirements in respect of paragraph 79(a) 

(iv) of IAS 1;

•  Paragraph 73(e) of IAS 16 Property, Plant and Equipment; and 
•  Paragraph 118(e) of IAS 38 Intangible Assets (reconciliations between the carrying amount at the beginning and end of the period).

The following paragraphs of IAS 1, Presentation of Financial Statements:

•  10(d), (statement of cash flows); 
•  10(f) (a statement of financial position as at the beginning of the preceding period when an entity applies an accounting policy 

retrospectively or makes a retrospective restatement of items in its Financial Statements, or when it reclassifies items in its Financial 
Statements); 

•  16 (statement of compliance with all IFRS); 
•  38A (requirement for minimum of two primary statements, including cash flow statements); 
•  38B-D (additional comparative information); 
•  40A-D (requirements for a third statement of financial position); 
•  111 (cash flow statement information); and 
•  134-136 (capital management disclosures). 

Paragraph 30 and 31 of IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors (requirement for the disclosure 
of information when an entity has not applied a new IFRS that has been issued but is not yet effective).

Paragraph 17 and 18A of IAS 24, Related Party Disclosures (key management compensation).

The requirements in IFRS 7 Financial Instruments: Disclosures.

The requirements in IAS 24, Related Party Disclosures to disclose related party transactions entered into between two or more 
members of a group.

36  CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS
The Company makes certain estimates and judgements regarding the future. Estimates and judgements are continually evaluated 
based on historical experience and other factors, including expectations of future events, that are believed to be reasonable under 
the circumstances. In the future, actual experience may differ from these estimates and judgements. There are no estimates and 
judgements that are considered to have a significant risk of causing material adjustment to the carrying amounts of assets and 
liabilities within the next financial year.

172

Eurocell plc  Annual Report and Accounts 2023

37  EMPLOYEE BENEFITS EXPENSE

Staff costs (including Directors) comprise:

Wages and salaries

Social security costs

2023
£m

0.4

0.1

0.5

2022
£m

0.4

—

0.4

The average number of monthly employees was six (2022: five), all of whom are Directors of the Company.

Key management personnel compensation and Directors’ remuneration
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities 
of the Company, which is considered to be the Directors of the Company.

Emoluments

Share-based payments

Pension and other post-employment benefit costs

2023
£m

1.4

0.5

0.1

2.0

2022
£m

1.7

(0.1)

0.1

1.7

The emoluments are paid by Eurocell Group Limited. Directors’ remuneration is set out in the Remuneration Report on pages 98 
to 115. As stated, Mark Kelly retired and was replaced as Chief Executive by Darren Waters in May 2023.

The highest paid Director received remuneration of £412,000 (2022: £857,000).

During the year, retirement benefits were accruing to three Directors in respect of defined contribution pension schemes (2022: two).

The value of contributions paid to a defined contribution pension scheme in respect of the highest paid Director amounted 
to £15,000 (2022: £47,000).

During the current year, 316,184 share options were exercised by Directors of the Company (2022: nil). No options were exercised 
by the highest paid Director (2022: nil). No other shares were issued to Directors of the Company in either period.

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173

 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

38  INVESTMENTS

Cost

At 31 December 2022

Addition

At 31 December 2023

Investments 
in subsidiary 
undertakings 
£m

Capital 
contribution 
to subsidiary 
companies 
£m

17.8

–

17.8

–

0.2

0.2

Total 
£m

17.8

0.2

18.0

Capital contribution to subsidiary companies reflects the fair value movement of share-based payments issued by the Company to 
employees who have provided services to subsidiary undertakings.

The subsidiaries of Eurocell plc, all of which have been incorporated in the United Kingdom, are included in these Consolidated 
Financial Statements, as follows:

Holding (and voting rights)

Name
Eurocell Holdings Limited*
Eurocell Group Limited
Eurocell Building Plastics Limited
Eurocell Profiles Limited
Vista Panels Limited
Ecoplas Limited**
Security Hardware Limited***
Kent Building Plastics Limited
Trimseal Limited
S&S Plastics Limited
Fairbrook Group Limited
Fairbrook Limited
Fairbrook Holdings Limited
Eurocell Window Systems Limited
Eurocell Plastics Limited
Cavalok Building Products Limited
Merritt Plastics Limited
Merritt Engineering Limited
Deeplas Limited
Deeplas Building Plastics Limited
Ampco 113 Limited

*  Directly held by Eurocell plc.

Principal activity
Holding company
Holding company
Sale of building plastic materials
Manufacture and sale of building plastic materials
Manufacture and sale of doors
Recycler of PVC windows
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant

2023
100%
100%
100%
100%
100%
95%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

2022
100%
100%
100%
100%
100%
95%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

**  Ecoplas Limited is treated as a wholly-owned subsidiary for the purposes of consolidating the financial statements due to the fact that the remaining 5% shareholding 

is held under a put and call option which expires in 2024.

*** The trade and assets of Security Hardware Limited were sold on 2 December 2022.

All of the above have a registered address of Eurocell Head Office and Distribution Centre, High View Road, South Normanton, 
Alfreton, Derbyshire, DE55 2DT.

The Company assesses that the recoverable amounts of these investments are supportable. Recoverable amounts have been 
determined from ‘value-in-use’ calculations which have been predicated on discounted pre-tax cash flow projections based on a 
three-year business plan approved by the Board. These projections are based on all available information and growth rates do not 
exceed growth rates achieved in prior periods.

All of the Company’s CGUs operate principally in the UK Repair, Maintenance and Improvements market, and all are funded through a 
combination of retained earnings and the Group’s Revolving Credit Facility. The strategic decision-making timeframe is also consistent 
across all CGUs. Consequently, the key assumptions detailed below are applied consistently across the Group’s entities:

Period on which management-approved forecasts are based (years)

Discount rate (pre-tax)

Profit growth rate in perpetuity

2023

3

12%

2%

2022

3

10%

2%

174

Eurocell plc  Annual Report and Accounts 2023

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39  TRADE AND OTHER RECEIVABLES

Prepayments and other debtors

Amounts owed by Group undertakings

Total trade and other receivables

2023
£m

0.9

29.2

30.1

2022
£m

0.5

56.3

56.8

Amounts owed by Group undertakings attract interest of 6.08% (2022: 2.75%) and are repayable on demand. The Company applies 
the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for all financial assets.  
In measuring expected credit losses, receivables have been grouped based on shared characteristics and days past due. 

The Directors have assessed the risk of impairment of its amounts owed by Group undertakings as at 31 December 2023. 
After considering the projected future cash flows expected to arise in its subsidiary entities, the Directors believe that any provision 
over the amounts owed by Group undertakings are trivial.

40  DEFERRED TAX

At 1 January

Credited to the Statement of Comprehensive Income

At 31 December

2023
£m

0.3

(0.1)

0.2

2022
£m

0.3

—

0.3

Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax 
assets where the Directors believe it is probable that these assets will be recovered.

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by 
IAS 12) during the year, together with amounts recognised in the Statement of Comprehensive Income and amounts recognised in 
Other Comprehensive Income are as follows:

Other temporary differences

Net tax assets

Other temporary differences

Net tax assets

Asset
2023
£m

0.2

0.2

Asset
2022
£m

0.3

0.3

Liability
2023
£m

—

—

Liability
2022
£m

—

—

Statement of
Comprehensive
Income
2023
£m

(0.1)

(0.1)

Statement of
Comprehensive
Income
2022
£m

—

—

Net
2023
£m

0.2

0.2

Net
2022
£m

0.3

0.3

Equity
2023
£m

—

—

Equity
2022
£m

—

—

Amounts within other comprehensive income due to be settled in greater than one year are not material and therefore no further 
disclosure has been provided.

41  TRADE AND OTHER PAYABLES

Trade and other payables

Total current liabilities

2023
£m

0.1

0.1

2022
£m

0.2

0.2

Book values approximate to fair value at 31 December 2023 and 31 December 2022. Trade payables are non-interest-bearing and 
are generally settled on 30-60 day terms.

Eurocell plc  Annual Report and Accounts 2023

175

 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2023

42  BORROWINGS
The book value and fair value of borrowings are as follows:

Non-current

Bank borrowings unsecured

Total borrowings

Book value
2023
£m

Fair value
2023
£m

Book value
2022
£m

Fair value
2022
£m

—

—

—

—

20.3

20.3

20.3

20.3

Borrowings of £nil were drawn down at 31 December 2023 (2022: £21.0 million). The average drawdown on the facility during the 
year ended 31 December 2023 was £12.4 million (2022: £22.1 million). Total unamortised costs of £0.7 million as at 31 December 
2023 have been reclassified to other receivables as no borrowings were drawn at the balance sheet date. Total unamortised costs 
of £0.7 million as at 31 December 2022 are presented as a deduction to borrowings. 

The bank borrowings outstanding at 31 December 2022 are classified as non-current liabilities as they relate to committed facilities 
available to the Group until 2027. The book value and fair value are not considered to be materially different. 

In May 2023, the Group completed a one-year extension to its £75 million multi-currency revolving unsecured credit facility, which 
now matures in 2027. The key terms of the facility remain unchanged. Following the extension of the facility in 2023, £0.2 million of 
costs were capitalised within borrowings and are being released to the Consolidated Statement of Comprehensive Income within 
finance expense over the period of the facility.

Following the extension of our facility in 2022, £0.8 million of costs were capitalised within borrowings and are being released 
to the Consolidated Statement of Comprehensive Income within finance expense over the period of the facility. The unamortised 
arrangement fees in relation to the previous facility were expensed to the Consolidated Statement of Comprehensive Income in  
2022 and classified as non-underlying items (see Note 7).

Interest is charged at an excess over base rate of between 1.5% and 2.5% per annum and is dependent upon the ratio of total 
net debt to consolidated EBITDA (on a pre-IFRS 16 basis).

All borrowings are denominated in Sterling.

Details of the Company’s banking covenants are given in Note 3.

43  RELATED PARTY TRANSACTIONS
Transactions with key management personnel
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities 
of the Group, which is considered to be the Directors of the Company and the Directors of the Group’s subsidiary companies.

The remuneration for key management personnel is disclosed on pages 98 to 115. The Group has taken advantage of the exemption 
from disclosing transactions with wholly owned subsidiaries.

Other related party transactions
Kellmann Recruitment Limited is controlled by T Kelly, a close family member of M Kelly who was a Director of Eurocell plc until 
11 May 2023. The fees paid to Kellmann Recruitment Limited relate to recruitment services, and are agreed on an arms’ length basis, 
at rates that are consistent with other similar suppliers of recruitment services to the Group.

The following amounts were paid to Kellmann Recruitment Limited for services provided during the periods below, up to 11 May 2023:

Kellmann Recruitment Limited – recruitment services

The following balances are outstanding at 31 December 2023.

Kellmann Recruitment Limited – recruitment services

176

Eurocell plc  Annual Report and Accounts 2023

2023
£m

103

2023
£m

—

2022
£m

211

2022
£m

—

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COMPANY INFORMATION
For the year ended 31 December 2023

Directors

Derek Mapp
Frank Nelson
Alison Littley
Kate Allum
Will Truman
Iraj Amiri
Darren Waters
Michael Scott
Angela Rushforth (appointed 1 February 2024)

Registered Number

08654028

Registered Office

Independent Auditors

Bankers

Eurocell Head Office and Distribution Centre
High View Road
South Normanton
Alfreton
DE55 2DT

PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
One Chamberlain Square
Birmingham
B3 3AX

Barclays Bank plc
1 Churchill Place
London
E14 5HP

National Westminster Bank plc
2 St Phillips Place
Birmingham
B3 2RB

Bank of Ireland
26 Cross Street
Manchester
M2 7AF

For more investor information
visit www.eurocell.co.uk/investors

Eurocell Head Office and Distribution Centre
High View Road
South Normanton
Alfreton
DE55 2DT

CBP00019082504183028

Printed by a CarbonNeutral® Company certified to ISO 14001 environmental management system. 

Printed on material from well-managed, FSC® certified forests and other controlled sources.

100% of the inks used are HP Indigo ElectroInk which complies with RoHS legislation and meets 
the chemical requirements of the Nordic Ecolabel (Nordic Swan) for printing companies, 95% of 
press chemicals are recycled for further use and, on average 99% of any waste associated with 
this production will be recycled and the remaining 1% used to generate energy. 

The paper is Carbon Balanced with World Land Trust, an international conservation charity, who 
offset carbon emissions through the purchase and preservation of high conservation value land. 
Through protecting standing forests, under threat of clearance, carbon is locked-in, that would 
otherwise be released.

Eurocell plc  Annual Report and Accounts 2023

177

 
 
 
creating sustainable 

building solutions

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Eurocell plc

High View Road 
Alfreton 
Derbyshire 
DE55 2DT

www.eurocell.co.uk