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Eurocell plc

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FY2018 Annual Report · Eurocell plc
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Manufacturer 
Manufacturer 
Distributor 
Distributor 
Recycler
Recycler

EUROCELL PLC  
Annual Report and Accounts 2018

HIGHLIGHTS

Revenue

Gross Margin

Adjusted EBITDA1

£253.7m

49.5%

 13% 

(12% excluding acquisitions)

 (1.5)%

2017: 51.0%

2017: £224.9m

£30.3m

 (4)%

2017: £31.7m

Adjusted Profit Before Tax1

Profit Before Tax

Adjusted EPS1

£22.5m

£22.1m

19.1p

 (8)%

2017: £24.5m

 (7)%

2017: £23.7m

 (6)%

2017: 20.4p

EPS

Total Dividends (per share)

Net Debt

19.6p

2017: 19.6p

9.3p

 3%

2017: 9.0p

£23.5m

 £9.0m

2017: £14.5m

PROGRESS WITH STRATEGIC PRIORITIES

•  Gaining market share  

– Organic sales growth of 12% for Profiles and 11% for Building Plastics. 

•  Expanding the branch network 

– 202 branches, with 12 new sites in 2018 (inclusive of 4 acquired branches). 

•  Increasing use of recycled PVC in manufactured products  

– 9.5k tonnes in 2018 (2017: 8.3k tonnes). 

•  Completed acquisitions  
– Ecoplas in August 2018. 
– Kent Building Plastics in December 2018.

1  Adjusted measures are before non-underlying income and costs, and the related tax effect (see page 32).  

We use adjusted profit measures to assess business performance and they are provided here in addition to 
statutory measures to help describe the underlying results of the Group.

 View the latest results online at
investors.eurocell.co.uk

OVERVIEW

IFC  Highlights
2 

At a Glance

STRATEGIC REPORT

Chairman’s Statement
Market Overview
Chief Executive’s Review

4 
6 
8 
12  Our Business Model
14  Our Strategy
16  Strategy in Action – Product Range
18  Strategy in Action – Our Branches
20  Strategy in Action – Recycling
22  Corporate Social Responsibility
26  Divisional Reviews
30  Group Financial Review
34  Principal Risks and Uncertainties
40 

Viability Statement

CORPORATE GOVERNANCE

42  Board of Directors
44  Chairman’s Introduction
45  Corporate Governance Statement
48  Nomination Committee
49  Audit and Risk Committee
52  Directors’ Remuneration Report
68  Directors’ Report
71  Statement of Directors’ Responsibilities

FINANCIAL STATEMENTS

Independent Auditors’ Report

72 
79  Consolidated Statement  
of Comprehensive Income
80  Consolidated Statement  
of Financial Position

81  Consolidated Cash Flow Statement
82  Consolidated Statement  
of Changes in Equity
 Notes to the Consolidated 
Financial Statements

83 

106  Company Statement of Financial Position
107  Company Statement of Changes in Equity
108 

 Notes to the Company  
Financial Statements
IBC  Company Information

 
 
 
 
 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

MANUFACTURER

We manufacture both PVC rigid 
and foam products in our centrally 
located extrusion facilities.

 SEE PAGE 16

We are a  
market leading, 
vertically integrated 
UK manufacturer, 
distributor and recycler 
of innovative window, 
door and roofline  
PVC building  
products.

DISTRIBUTOR

We distribute through our 
nationwide network 
of 200+ branches.

 SEE PAGE 18

RECYCLER

We have two recycling facilities 
which puts recycling at the heart 
of our operation.

 SEE PAGE 20

OUR PROMISE

We offer a wider product range than our competitors.
We add value to our customers with our  
technical expertise and support services.
We collaborate with our customers to provide  
better solutions for the consumer.

All together better

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

01

/AT A GLANCE

We operate our business 
through two divisions that  
reflect the principal routes  
to market for our products: 
Profiles and Building Plastics.

Revenue

£253.7m

Adjusted EBITDA

£30.3m

Revenue by division

 Profiles 
 Building Plastics 

£107.7m
£146.0m

Adjusted EBITDA by division

 Profiles 
 Building Plastics 
 Corporate 

£22.0m
£8.4m
£(0.1)m

PROFILES DIVISION
The Profiles division manufactures extruded rigid PVC profiles and foam PVC products. 
We make rigid and foam products using virgin PVC compound, the largest component 
of which is resin. Our rigid products also include recycled PVC compound, produced at 
our market-leading recycling facilities.

Rigid PVC profiles are sold to third-party fabricators, who produce windows, trims, 
cavity closer systems, patio doors and conservatories for their customers.

There are broadly four types of fabricator. Trade frame fabricators supply finished 
products to tradesmen or small retail outlets. New build fabricators supply and install 
the products they make for house builders. Commercial fabricators supply and install 
products used in applications such as office space and education facilities. Finally, retail 
fabricators make products for sale via their own retail operation, which may be a large 
national business, or a small company servicing the local community. We are not 
particularly exposed to retail fabricators.

Fabricators have production facilities which are customised to the window or door 
system they make. As a result, fabricators predominately buy profiles from a single 
supplier, which in turn creates a stable and loyal customer base.

Foam PVC products are used for roofline and are supplied to customers through our 
nationwide branch network in the Building Plastics division (see opposite).

All of our manufacturing margin is recorded within the Profiles division, which therefore 
also benefits from expansion of the branch network.

The Profiles division also includes S&S Plastics, Vista and Ecoplas; businesses acquired 
in 2015, 2016 and 2018 respectively. S&S supplies plastic injection moulded products 
and services for use in windows and certain other markets. Vista manufactures 
composite and PVC entrance doors, which are sold to third parties either direct or via 
the Building Plastics division. Ecoplas is a recycler of PVC windows.

BUILDING PLASTICS DIVISION
The Building Plastics division distributes a range of Eurocell manufactured and branded 
foam PVC roofline products and Vista doors, as well as third-party manufactured ancillary 
products. These include sealants, tools and rainwater products, as well as windows 
fabricated by third parties using products manufactured by the Profiles division.

Distribution is through our national network of over 200 branches to installers, small 
and independent builders, house builders and nationwide maintenance companies. 
The branches also sell roofline products to independent wholesalers.

The Building Plastics division also includes Security Hardware and Kent Building 
Plastics, acquired in 2017 and 2018 respectively. Security Hardware is a supplier of 
locks and hardware, primarily to the Repair, Maintenance and Improvements (‘RMI’) 
market. Kent Building Plastics is a small group of 4 branches distributing building 
plastic materials in the south-west of England, which will be fully integrated into our 
network.

  SEE OUR DIVISIONAL REVIEWS ON PAGES 26 TO 29

02

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

WHERE WE OPERATE

OUR ROUTE TO MARKET
Our sales and distribution strategy is implemented through our cross 
functional sales and business development teams, which target the key 
decision makers in the supply chain. The key decision makers include 
fabricators, installers, developers, architects, local authorities and planning 
departments. By influencing the influencers we earn the loyalty of our 
customers by helping them grow their businesses.

Recycling
Eurocell Recycle
9.5k tonnes3

of recycled compound consumed
(17% of profile raw material consumed)

Profile customers
370+ fabricators
34k tonnes3

of rigid profile

Branch customers
Owner managed
businesses and
contractors

Third-party suppliers
37,000 tonnes3 of virgin compound 
consumed1 plus 8,500 tonnes3 of 
other raw materials2

Manufacturing
Eurocell Profiles
50k tonnes3

of profile produced

Distribution
Eurocell Building Plastics
16k tonnes3

of foam profile

Third-party suppliers
e.g. Rainwater products | Sealants | Tools

RMI4
Proportion of revenue  
in RMI market

> 80%

New Build
Proportion of revenue in  
new build housing market

> 10%

Public Sector
Proportion of revenue in public  
new build housing market

< 5%

1  Virgin Resin: stabiliser, titanium dioxide, impact modifier, filler.
2  Other raw materials: e.g. skin and rubber flex.
3  Tonnages shown are approximate based on 2018 volumes.
4  Repairs, Maintenance and Improvements.

  SEE OUR MARKET OVERVIEW ON PAGE 6

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

03

 Eurocell locations
 Head office, Alfreton
 New locations in 2018
 Acquired in 2018

Branches

202

Recycled product used in our  
rigid PVC profile 

9.5k tonnes

Average number of employees in 2018

1,666

All together better

Our vision and values
One team, customer centric, driving 
world class sustainable solutions 
everywhere we operate.
Our values are:
•  One team
•  Customer first
Integrity
• 
• 
Inclusive
•  Execute

/CHAIRMAN’S STATEMENT

The acquisition of Ecoplas 
represents a major step 
forward in our plans to put 
recycling at the heart of 
our operation.”

04

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

In 2018 we made good progress with our 
key strategic priorities. In particular, we 
continued to take market share in all areas 
of the business, and in so doing we 
believe we became the largest supplier of 
rigid PVC profile to the UK market. The 
acquisition of Ecoplas represents a major 
step forward in our plans to place 
recycling at the heart of our operation and 
enhance the sustainability of our business. 

Financial and 
Operating Performance
We delivered strong sales growth across 
the Group, with revenue up 13% on last 
year (12% excluding acquisitions).

However, the combination of strong sales 
growth and larger than expected mix 
changes resulted in volumes above the 
immediately available manufacturing 
capacity. This impacted negatively on the 
efficiency of our manufacturing operations, 
leading to increased costs, and on 
customer service, thereby delaying our 
ability to recover input cost inflation with 
selling price increases.

As a result, despite strong sales growth, 
we delivered adjusted EBITDA of  
£30.3 million, down 4% on last year. 
Reported profit before tax of £22.1 million 
was down 7%. We have already taken 
action to address these matters, with 
more to follow in 2019.

Cash conversion was impacted by 
investment in working capital to support 
growth and a stock build programme to 
help mitigate the risk of disruption from 
Brexit. Operating cash flow was 
£21.7 million (2017: £28.3 million). 

We completed two acquisitions in 2018 
for total initial consideration of 
approximately £8 million. Ecoplas, a 
recycler of PVC windows, provides the 
foundation to continue increasing the use 
of recycled materials in our manufacturing 
operations. Kent Building Plastics, a 
distributor with 4 branches in the 
south-west, presents an opportunity to 
expand our presence in that important 
region. I am delighted to welcome both 
companies to the Group.

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

In December, we were pleased to execute 
a refinancing of our banking arrangements, 
with a new revolving credit facility of  
£60 million (up from £45 million). Net  
debt at year end was £23.5 million  
(31 December 2017: £14.5 million).  
We have a strong balance sheet which 
provides flexibility and options for  
the future.

Strategy
In January 2019, we conducted our 
annual review of the Company’s strategy 
and the fundamental elements of our 
markets and activities. At the conclusion 
of this process, we reaffirmed that our 
overall objective remains to deliver 
sustainable growth in shareholder value by 
increasing sales and profits at above our 
market level growth rates.

We have five clear strategic priorities to 
help us achieve our overall objective (set 
out opposite). We made good progress 
with each of these priorities during 2018, 
with the key aspects of our performance 
described in the Chief Executive’s Review.

Looking forward, whilst we will continue to 
develop these areas, our primary focus in 
2019 will be on self-help initiatives to 
support delivery of our near-term profit 
targets. This includes further capital 
investment to expand the capacity of our 
extrusion and recycling plants and to 
improve manufacturing efficiency, as well 
as implementing selling price increases to 
recover cost inflation.

Board Changes 
Patrick Kalverboer has advised of his 
intention to step down from the Board at 
the upcoming AGM. I would like to thank 
Patrick for his enormous contribution to the 
Group over the last five years, particularly 
for the important role he played in our 
successful IPO in 2015 and subsequently 
in shaping the strategy of the business.

I was delighted to welcome Sucheta Govil 
to the Board in October. Her wealth of 
commercial and marketing experience 
from a wide range of companies and 
industries will provide real value as we 
continue to progress our strategic priorities.

INVESTMENT CASE

CLEAR STRATEGY

COMPELLING  
 BUSINESS MODEL

Five clear strategic priorities

Increase the use of recycled materials.

• 
•  Target growth in market share.
•  Expand our branch network.
•  Develop innovative new products.
•  Explore potential bolt-on acquisitions.

We made good progress with all our 
strategic priorities during 2018.

Recycling, manufacturing  
and own distribution network

We are a leading manufacturer of rigid 
and foam PVC profiles. Our branches 
are conveniently located, offering a wide 
range of products and providing excellent 
service to local customers and nationwide 
groups alike.

 SEE PAGE 14

 SEE PAGE 12

STRONG ON  
SUSTAINABILITY 

EXPERIENCED  
LEADERSHIP

In-house, closed loop  
recycling facility

We are the leading UK recycler of PVC 
windows. 

We recycle both customer factory offcuts 
(‘post-industrial’ waste) and old windows 
(‘post-consumer’ waste). The recycled 
material is used to generate brand new 
extruded plastic products. 

Recycling helps to lower material costs 
and improve product and business 
sustainability.

Strong and experienced team

We have an effective Board  
and a strong senior management  
team with the requisite and  
complementary skills, knowledge and 
experience to secure the future success 
of the business.

 SEE PAGE 22

 SEE PAGE 42

I am comfortable that the composition of 
the Board provides an appropiate balance 
of skills, experience, independence and 
knowledge to take the business through 
the next stages of its development.

Governance
As a Board, we are committed to the 
highest standards of corporate 
governance and ensuring effective 
communication with shareholders. We 
continue to comply with the UK Corporate 
Governance Code as outlined in our 
Corporate Governance Statement on 
pages 45 to 47.

Dividends
We paid an interim dividend of 3.1 pence 
per share. The Board proposes a final 
dividend of 6.2 pence per share, resulting 
in total dividends for the year of 9.3 pence 
per share, representing growth of 3%.

People
The progress we have made in 2018 is a 
direct result of the hard work and 
dedication of our teams in every part of our 
business. On behalf of shareholders and 
of the Board, I offer our sincere thanks.

Bob Lawson
Chairman
14 March 2019

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

05

/MARKET OVERVIEW

The level of UK economic activity, in particular  
the state of the repair, maintenance and 
improvement (‘RMI’) and new build housing markets, 
are important drivers of our performance.

Despite a subdued RMI market and the prevailing economic uncertainty, we are confident 
that our strategic initiatives (described in Our Strategy on pages 14 and 15), will deliver above 
market level growth rates for Eurocell.

EXTERNAL MARKET DRIVERS

EUROCELL MARKETS AND DRIVERS

Private Home Improvement (‘RMI’)
The RMI market is currently subdued, reflecting: uncertainty 
over the impact of Brexit, the potential for further increases 
in interest rates and the relatively weak growth in real wages 
over the last few years.

•  Demand is influenced by the state of the economy 

–  the resulting impact on the housing market and 

consumer confidence influence demand.

•  Housing market  

–  home owners may choose to improve or extend their 

existing property rather than move house, which can be 
positive for Eurocell.

•  Retirement housing  

–  planned improvements to retirement housing and 
increased availability of funds following changes to 
pension scheme rules may provide support to the  
RMI market in the future.

Public New Build Housing
This sector represents a very small proportion of the  
UK housing market, as government policies are targeted 
towards increasing private sector affordable housing rather 
than public sector social housing.

•  Right to Buy scheme  

–  enables council and housing association tenants to buy 

their homes at a discount, therefore a reduction in 
public sector housing stock is expected as a result of 
the scheme.

•  Rent caps  

–  may reduce the financing available for new 

development.

•  Rental property development  

–  housing associations have relied on market sales to 
raise capital, weaker house price growth and fewer 
transactions will likely hamper this.

GDP

Real UK GDP is forecast to grow by 1.6% in 2019 
(2018 estimate: 1.3%).

Consumer confidence

Dropped recently due to increasing uncertainty 
over Brexit.

Interest rates

UK interest rates increased in August 2018 (only 
the second increase since 2007). Any further rate 
increases expected to be at a gradual pace.

Construction

Total construction activity was flat in 2018  
and is forecast to be flat in 2019 and rise by 
2% in 2020.

Housing construction activity was up 5% in 
2018 and is forecast to rise by 2% in 2019 
and 1% in 2020.

Housing market

Total housing starts were up 1% in 2018 and are 
forecast to rise by 3% in 2019 and 1% in 2020.

Private housing starts were up 2% in 2018 and are 
forecast to rise by 2% in 2019 and 1% in 2020.

Private housing RMI1 market was flat in 2018 and is 
forecast to be flat in 2019 and rise by 2% in 2020.

1  RMI is Repair, Maintenance and Improvement market. 

Sources: Bank of England Monetary Policy Committee statement September 2018, 
CPA: Construction Industry Forecasts 2018-20 (published January 2019), Office for 
Budgetary Responsibility Forecast (published October 2018).

Key to potential impact on demand for Eurocell products: 

 Positive  

 Neutral  

 Negative

06

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/ 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Private New Build Housing
New build growth has been strong in recent years. 
However, some of the large house builders have 
reported a softening in recent months.

•  Macroeconomic environment  

–  uncertainty suggests affordability will likely 

remain a key issue.
•  Help to Buy scheme  

– continues to support demand.

•  Housing shortage  

–  on-going positive government intervention remains 

a possibility. 

Social Housing Improvement

•  Decent Homes Programme and the  

Energy Company Obligation (‘ECO’) scheme 
both ended in 2017  
–  under these schemes the support typically came 
in the form of heating packages, insulation and 
energy efficient windows.

We believe Eurocell is well-placed to service private and 
public new build housing. 

Eurocell Revenue by Market (%)
Whilst private home improvement and, increasingly, 
new build housing are the most important market 
segments for Eurocell, social housing improvement 
and public new build are also covered.

 RMI  
> 80%
 New Build  
> 10%
  Public Sector   < 5% 
(RMI &  
New Build)  

Markets for Eurocell Products
The product groups specific to Eurocell  
are currently expected to be flat over the  
next two years.

Roofline (Tonnes 000s)

2019 

2018 

2017 

2016 

40

50

60

70

80

Window Profile (Tonnes 000s)

2019 

2018 

2017 

2016 

200

210

220

230

240

250

Source: D&G Consulting

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

07

/ 
CHIEF EXECUTIVE’S REVIEW

In 2018 we became the largest 
supplier of rigid PVC profile to  
the UK market.

We made good progress 
with our strategic priorities 
and continued to invest in the 
growth of our business.”

08

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

Introduction
We made good progress with our strategic 
priorities in 2018, delivering further gains in 
market share and continued investment in 
the growth of our business, both 
organically and through acquisitions.

Strong sales growth exceeded our 
manufacturing capacity, both in terms of 
volume and mix. This challenged our 
production and distribution activities, 
impacting on manufacturing efficiency in 
the short-term. 

We implemented mitigating actions in 
response to increased demand and to 
preserve customer service and we are 
pleased with the results. This included 
strengthening operational teams and 
launching a substantial capex programme 
to bring forward planned capacity increases. 

As a result of these actions, we are now 
well on track to build the capacity required 
for future growth, much earlier than 
previously planned.

Financial Performance
The Construction Products Association 
Winter 2018 update (published January 
2019) reported on a flat Repairs, 
Maintenance and Improvements (‘RMI’) 
market, with Brexit-related uncertainty 
intensifying. Against this backdrop, I am 
pleased to report that we delivered strong 
sales growth throughout all areas of the 
business, with revenue for the year up 
12% (excluding acquisitions). 

Growth reflects a good performance from 
the new build and trade frame fabricators 
alike, as well as the positive impact of new 
account wins in Profiles, and the 
increasing maturity of branches opened 
recently in Building Plastics. I should note 
that some of our market share gains arose 
through the ongoing weakness of specific 
competitors, and that none came through 
price leverage.

We have also experienced larger than 
expected changes in mix, particularly with 
sales of co-extruded and foiled products.

/ 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Overall Equipment Effectiveness (‘OEE’)1 

Manufacturing Capacity – Extrusion Machines

2018 

2017 

2016 

2015 

2014 

71%

77%

82%

76%

71%

Number of lines  

at 31 December

Co-extrusion

Rigid PVC

Foam PVC

Total

2017

20181

20192

12

15

21

48

17

12

23

52

22

12

26

60

1  OEE is a measure which takes into account machine availability, 

1  2018: 4 new co-extrusion lines, plus conversion of 3 existing rigid 

performance and yield. 

PVC lines (1 to co-ex, 2 to foam). 

2  2019: 5 new co-extrusion lines, 3 new foam lines. 

Capacity Utilisation Levels 

Recycled Material Usage (k tonnes) 

120

110

100

90

80

70

60

50

40

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

  2018 Total capacity utilisation      
 2018 Co-ex capacity utilisation    
 Target

  2019 Total capacity utilisation
 2019 Co-ex capacity utilisation

1  Recycled material usage as a % of raw material consumption.

However, the combination of strong 
growth and significant mix changes 
resulted in production capacity 
constraints. This impacted negatively on 
manufacturing efficiency, leading to 
increased production and distribution 
costs. Customer service was also 
affected, with a high backlog of unfulfilled 
sales orders arising during the busy 
Autumn period. Therefore, whilst we 
experienced rising input costs in some 
areas, including electricity, we were 
unable to recover all of these through 
selling price increases until service levels 
returned to normal.

As a result, despite strong sales growth, 
adjusted EBITDA was lower at  
£30.3 million (2017: £31.7 million)  
and reported profit before tax was  
£22.1 million (2017: £23.7 million).

In response to these manufacturing 
conditions we have already taken action 
to expand the capacity of our operations 
and improve production efficiency, with 
more to follow in 2019. We have also 
strengthened the operational teams in 
key areas. In addition, with customer 
service now back to normal levels, we 
are implementing selling price increases 
across the business in H1 2019.

Operational Performance
Health and safety
The safety and well-being of our 
employees and contractors is our first  
operational priority. We continue to 
maintain good health and safety 
performance, with no major injuries and  
9 minor accidents (2017: 16) recorded 
under the Reporting of Injuries, Diseases 
and Dangerous Occurrences Regulations 
2013 (‘RIDDOR’).

Our Lost Time Injury Frequency Rate was 
0.9 in 2018, compared to 1.4 in 2017.

Production
In 2018 we manufactured a record 
output of 49.8k tonnes of rigid and foam 
PVC profiles at our primary extrusion 
facilities, up from 44.4k tonnes in 2017, 
an increase of 12%.

This increase in tonnage included a  
sharp and sustained uplift in demand 
from Q2 onwards and a significant mix 
change towards co-extruded and foiled 
products. This resulted in the depletion  
of safety stocks and a shortage in 
co-extrusion production capacity,  
which was compounded by two 
co-extrusion lines being out of service  
for an extended period in Q2. Further, we 
were unable to quickly secure sufficient 
additional skilled labour to meet high 
demand in the foiling plant.

The associated increase in manufacturing 
costs was a significant driver of a reduction 
in our gross margin in 2018. This includes 
the impact of running the plant at very high 
levels of utilisation (thereby foregoing routine 
maintenance and driving down Overall 
Equipment Effectiveness (‘OEE')), making 
products with 100% virgin resin that would 
ordinarily include recycled material and 
increased levels of scrap.

Overheads were also impacted, primarily by 
costs incurred to clear the sales order 
backlog. This included overtime and 
weekend working, particularly in foiling, and 
higher warehouse and distribution costs 
incurred to fulfil large quantities of low value 
overdue deliveries, as we worked to minimise 
disruption to our customers by increasing 
the frequency of deliveries.

We have already taken action to expand the 
capacity of our extrusion and recycling plants 
and to improve manufacturing efficiency.

In H2 2018 we increased co-extrusion 
capacity by c.25%, including capital 
investment in 4 new lines, which all entered 
service in the second half. We also secured 
further recycled material for use in the 
co-extrusion process through the acquisition 
of Ecoplas in August (see below) and 
recruited additional trained labour resource 
for our foiling plant.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

09

/20154.19%120166.014%120178.317%120189.517%1CHIEF EXECUTIVE’S REVIEW CONTINUED

In the light of on-going strong demand for 
co-extruded products, our plans for 2019 
include investment in a further 30% 
capacity (another 5 lines). We also intend to 
increase foam capacity by c.15% (3 new 
lines). Finally, we are investing in new 
co-extrusion and other tooling, to support 
the increased capacity on key products.

Together these 2019 investments are 
expected to cost in the region of £5 million. 
We believe they will secure production of 
planned 2019/20 volumes at improved 
levels of plant utilisation and much better 
factory efficiency. This will also enable 
increased preventative maintenance on 
plant and tooling, and thereby help to 
optimise OEE and scrap levels.

Recycling
I am pleased to report that in 2018 we 
used 9.5k tonnes of recycled PVC 
compound alongside virgin resin in the 
manufacture of co-extruded rigid profiles, 
up from 8.3k tonnes in 2017. This 
increase in usage has been delivered 
through the expansion of our recycling 
facility in Ilkeston.

Significant raw material cost inflation has 
resulted in a widening gap between the 
cost of virgin PVC compound and our 
recycled compound, making the case for 
further investment more compelling.

Therefore, the project to increase  
capacity at the Ilkeston site continues. 
Between 2016 and 2018 we invested 
approximately £3 million to more than 
double usage in primary extrusion from 
4.1k tonnes of material consumption in 
2015 to 9.5k tonnes in 2018, driving a 
substantial saving compared to the cost 
of using virgin material.

With the further investment to expand 
capacity at the site of approximately  
£1 million planned for 2019, we expect 
usage to increase by another 1k tonnes. 

Acquisition of Ecoplas
We identified early in 2018 that the 
combination of planned growth in our 
business and developments in extrusion 
tooling could result in our demand for 
recycled material being greater than our 
in-house production capability within two 
years. We have also been keen to 
develop a larger presence in the recycling 
market in the face of increasing 
competition for waste material. 

We were therefore very pleased to 
complete the acquisition of Ecoplas in 
August. Ecoplas is a recycler of PVC 
windows, operating from a single site near 
Selby, North Yorkshire. The operation is 
similar to our Ilkeston site. Output at the 
time of acquisition was approximately 7k 
tonnes of recycled compound per annum, 
sold into a broad mix of trade extruders. 
The initial net consideration was £5.0 
million. Further details on the financial 
aspects of the transaction are included in 
the Group Financial Review.

As expected, capital investment is required 
to improve the operating environment and 
reliability of the Ecoplas plant, to eliminate 
bottlenecks from production processes 
and to expand capacity. We invested 
approximately £0.3 million in H2 2018, 
with a further c.£2 million to follow in 2019. 
We have also accelerated investment  
in co-extrusion tooling for our primary 
manufacturing facility.

In terms of material usage, following these 
investments, with increased capacity we 
should consume approximately 2k tonnes 
of recycled compound from Ecoplas in 
our primary extrusion processes in 2019. 
Combined with an additional 1k tonnes 
from Ilkeston in 2019, we expect total 
usage to increase to approximately 12.5k 
tonnes in 2019, representing more than 
20% of material consumption. 

The acquisition of Ecoplas represents a 
significant step change in our recycling 
capability and also reduces our 
dependence on the Ilkeston plant. 
Recycling now sits at the heart of our 
business and I am delighted to welcome 
the Ecoplas team to the Group.

Strategic Priorities
Our overall strategic objective is to deliver 
sustainable growth in shareholder value by 
increasing sales and profits at above our 
market level growth rates. 

We have five clear strategic priorities to 
help us achieve our overall objective and 
we are making good progress with all of 
them. The key aspects are detailed below.

Increase the use of 
recycled materials 
Our objective is for recycling to be at the 
heart of our operation. The work to 
increase the use of recycled materials  
in our primary extrusion manufacturing 
processes is becoming even more 
important. We realise cost savings from 
using recycled material instead of virgin 
compound, support the changing mix 

towards demand for co-extruded 
products and, importantly, improve the 
sustainability of our business. I was 
therefore delighted to see that in 2018,  
we recycled more than 1.5 million  
window frames. 

For 2019, our immediate priorities are the 
projects to expand the capacity and 
improve the reliability at our two recycling 
plants. Beyond that, we will continue to 
evaluate opportunities to increase further 
our recycling capacity in the years ahead.

Target growth in market share
Our aim is to increase our share of the 
PVC profiles market. 

In order to deliver incremental volume,  
we have been targeting the new build, 
commercial and public sectors, as well  
as a number of larger trade fabricators.  
In doing so, we emphasise why Eurocell  
is different: we have a strong single  
brand, good customer service and a 
leading recycling capability, all of which 
are attractive to customers. 

We have made increasingly good progress 
with this objective over the last three 
years, recording organic sales growth in 
the Profiles division of 4%, 6% and 12% 
for 2016, 2017 and 2018 respectively. 
New account wins have been key to this 
growth, and we were delighted to see 
D&G Consulting’s latest study (published 
December 2018) identifying Eurocell as 
the largest supplier of rigid PVC profile to 
the UK market.

Expand our branch network 
Expanding the branch network secures 
sales growth and delivers good returns in 
the medium-term, as new branches begin 
to mature. It also provides an increasing 
opportunity for sales of windows and 
other high-value products through the 
branch network, and pulls through 
demand for our manufactured products.

We have made good progress here too, 
with organic sales growth in the Building 
Plastics division of 15%, 9% and 11% for 
2016, 2017 and 2018 respectively. This 
growth has been underpinned by new 
branches, with a total of 57 (excluding 
acquisitions) opened over the last three 
years and a total estate now in excess of 
200 sites.

Tony Smith, who led the Building Plastics 
division for over 25 years, retired from the 
business last year. Tony made a huge 
contribution to the Group, having 
overseen a period of tremendous growth, 
and he leaves with our very best wishes. 

10

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Andy McDonnell took over from Tony in 
September. Andy joined from Oak 
Furniture Land and, prior to that, B&Q 
where he was instrumental in the 
successful development of the TradePoint 
proposition and operating division. 

Andy has brought a strong senior team 
with him. Following an initial review, the 
team has now reaffirmed that our overall 
strategic objective for Building Plastics 
remains to deliver world-class operations 
from up to 350 sites. Two key pillars of 
this strategy are to improve existing 
branch profitability and to grow market 
share profitably.

To improve existing profitability, we will 
introduce a more rigid pricing architecture, 
revised field sales and account 
management structures, better stock 
availability and trials of new front-of-house 
and product displays. We will continue 
the drive towards a more consistent 
offering across the stores, with enhanced 
training to ensure all staff have the ability 
to sell our full range of products. We are 
also implementing a profit improvement 
plan template for the lowest performing 
branches.

We expect to grow market share profitably 
through a combination of organic branch 
openings and acquisitions, underpinned 
by data-driven decision-making. For 
example, sites for new branches will be 
selected using location analysis tools and 
potential branch acquisitions identified by 
the opportunity to deliver superior financial 
returns compared to the organic 
alternative in specific regions. 

In 2019 our principal focus in Building 
Plastics will be to improve the profitability 
of the division to support delivery of the 
near-term profit targets for the Group. 
Therefore, this year we expect the number 
of organic openings to be low.

In summary, the new team has made an 
excellent start, and I am confident that we 
have the right leadership to take Building 
Plastics through the next stage of its 
development. 

Develop innovative new products 
We are committed to maintaining market 
leadership by offering the very latest in 
product improvement, both through 
development of existing products and the 
introduction of new ones. We work closely 
with our customers on development and 
to help maintain our product pipeline. 

Highlights include:
•  Coastline 

A weatherproof, lightweight, 
composite cladding material for use 
primarily on coastal properties. 
Coastline is made from a unique new 
composite material, which undergoes 
minimal contraction/expansion in 
different weather conditions. It is  
very resilient, but still easy for fitters  
to work with.

•  Skypod  

Following the success of Skypod, we 
launched a number of improvements 
to the range in 2018. The improved 
product allows for easier assembly 
and fitting, and offers a wider choice 
of configurations. 
•  Eurologik flush sash 

Development of a flush sash profile for 
our popular Eurologik window system, 
ready for launch early in 2019.

Explore potential bolt-on acquisitions
We completed two acquisitions in 2018 
for total initial consideration of 
approximately £8 million. Ecoplas is 
described above. We also acquired Kent 
Building Plastics in December. Kent 
Building Plastics is a building plastics 
distributor with 4 branches in the 
important south-west region.  
The integration of both businesses  
is progressing to plan.

We will continue to assess and consider 
bolt-on acquisition opportunities in  
the markets in which we operate.  
Our primary focus is on businesses that  
add value through geographical or range 
extension, operational efficiencies, 
complementary products or to satisfy  
a make or buy decision.

Brexit
There is significant uncertainty over the 
impact of Brexit, be it related to general 
macroeconomic factors or specific 
company risks. At Eurocell we have taken 
a number of steps to protect the business 
from potential negative effects. In this 
context, it is worth noting that almost all of 
our sales are to UK-based customers and 
that we expect the vast majority of our 
workforce will have the right to remain and 
work in the UK post Brexit.

However, some of our key raw materials 
do originate from Europe, so any 
disruption in supplies could impact our 
manufacturing operations. With that in 
mind, we have now concluded a 6-month 
PVC resin supply agreement for the period 

to 31 July 2019, to support continuity of 
supply for our most critical raw material.  
In addition, whilst we have only limited 
capacity to hold excess raw material 
stocks at our own sites, some of our 
suppliers have agreed to hold additional 
inventory on our behalf. We also began a 
finished stock build towards the end of 
last year, and have locked in electricity 
prices for the next 12 months at current 
market rates. More generally, we 
refinanced our bank facilities in December, 
securing additional funding at competitive 
rates, and have taken out selective credit 
insurance for large customer accounts.

Therefore, whilst we are not able to 
predict the impact of Brexit on our 
business, we have taken sensible steps to 
help mitigate known risks.

Outlook
We made good progress with our 
strategic priorities in 2018, delivering 
further gains in market share and 
continued investment in the growth of our 
business. In particular, the acquisition of 
Ecoplas will allow us to increase 
significantly our recycling capability and 
consolidate our position as the leading 
recycler of PVC windows in the UK. 

However, the impact of growth and mix 
changes on manufacturing efficiency and 
customer service led to increased costs 
and lower profits in 2018. We have 
already taken action, with investments in 
progress to expand production capacity 
and improve manufacturing efficiency.  
We have also strengthened our 
operational teams in key areas.

Looking ahead, our focus for 2019 will be 
on completing these investments and on 
implementing selling price increases. We 
have made a good start, with sales and 
margins for the first two months in line 
with expectations, and notwithstanding 
macroeconomic and political uncertainty, 
remain confident about the outlook for 
the year.

Mark Kelly
Chief Executive Officer
14 March 2019

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

11

/OUR BUSINESS MODEL

WHAT WE DO

HOW WE CREATE VALUE

We manufacture

We are a leading manufacturer of rigid and foam 
PVC profiles, composite and PVC entrance doors 
for the window and building home improvement 
sectors. Our manufacturing process uses raw 
materials including PVC resin and our own 
produced recycled material.

49.8k tonnes

produced in 2018

We distribute

The Profiles division supplies our manufactured profile 
to a network of fabricators, who in turn supply end 
products to installers, retail outlets and house builders.

The Building Plastics division sells, through its network 
of branches, our manufactured foam products and 
entrance doors, along with a range of third-party related 
products, as well as windows fabricated by third parties 
using products manufactured by the Profiles division. 
Customers are mainly installers, small builders, roofing 
contractors and independent stockists.

> 4 million products

delivered in 2018

We recycle

We recycle both customer factory offcuts  
(‘post-industrial’ waste) and old windows 
that have been replaced with new (‘post-
consumer’ waste). The recycled material is 
used to generate brand new extruded plastic 
products.

> 1.5 million  
windows
recycled in 2018

Vertically integrated model
The coordination of our procurement, 
manufacturing and distribution processes enables 
us to capture margin throughout all stages of our 
value chain.

Our recycling activities help lower material costs 
and improve product stability.

Scale
We operate well-invested and modern extrusion 
facilities.

We are the UK’s largest window recycler.

Our extensive branch network is a driver of sales 
growth and market share. It also helps improve 
manufacturing efficiency, with pull-through demand 
driving higher factory utilisation.

Innovative products
We are committed to a strategy of continually 
developing new and existing products.

We support the use of Building Information 
Modelling (‘BIM’) software, giving architects and 
contractors access to a library of Eurocell 
products, making it easier to specify them.

Brand
We have a strong brand image and our marketing 
activities seek to maximise our brand awareness.

People and culture
Our experienced management team have a proven 
track record of achieving growth.

Our corporate culture is one of openness, trust, 
encouragement and clarity of purpose. We train 
and empower our people to help our customers 
grow their businesses.

Local footprint
Our branches are conveniently located and have 
readily available inventory, thereby providing 
excellent service to local customers and national 
groups alike.

We also strive to help our customers through the 
provision of technical, business development and 
marketing support services.

12

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/ 
 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

OUTPUTS

KEY BENEFICIARIES

Sales growth
Our initiatives to support sales 
and deliver high levels of 
customer service differentiate 
Eurocell from our competitors. 
We expect this to drive good 
sales growth.

Sales growth  
(excluding acquisitions)

12%

Profit before tax

£22.1m

Solid profitability
We have a track record of solid 
profitability. We experienced 
some challenges with 
incremental volume in 2018, but 
expect our strong sales growth 
to drive increased returns.

Expanding the branch network, 
whilst dilutive until new branches 
become established, should 
deliver healthy medium-term 
results as new branches mature.

Increased use of recycled 
materials can help mitigate raw 
material pricing pressure.

Good cash generation
Our operating cash flow 
conversion is good, particularly 
in Building Plastics, where a high 
proportion of customers pay at 
point of sale or shortly thereafter.

Net cash generated from 
operating activities

£17.7m

Good return on sales
Our strong brand, well-invested 
facilities and capital-light branch 
expansion programme deliver a 
good return on sales.

Return on sales1

12%

1  Return on sales is Adjusted EBITDA/revenue.

Shareholders
Our overall strategic objective is to 
deliver sustainable growth in shareholder 
value.

Employees
We work hard to train and develop our 
people, and provide rewards 
commensurate with our goal to be an 
employer of choice.

 SEE PEOPLE ON PAGE 22

Fabricators
Through high-quality products and a 
strong focus on customer service, we 
have developed a very loyal customer 
base.

Small builders & installers
The independent sole traders that visit 
our branches benefit from the one-stop 
shop offering we provide.

House builders
House builders appreciate the quality of 
our products and benefit from Eurocell 
coordinating our fabricators’ offering to 
meet their requirements.

Installers
We aim to make our products as easy 
as possible to work with, which is very 
attractive to our direct or indirect installer 
base.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

13

/OUR STRATEGY

Our overall objective is to deliver sustainable growth in 
shareholder value by increasing sales and profits at above 
market level growth rates through leadership in products, 
operations, sales, marketing and distribution. We have  
five key strategic priorities:

Vertically 
integrated 
model

Local 
distribution 
offers

STRATEGIC PRIORITIES

Increase the use of 
recycled materials
Increased use of recycled material to 
help mitigate raw material pricing 
pressure, as well as enhance the 
stability and reduce the carbon 
footprint of our manufactured 
products.

Target growth  
in market share
Increase market share of rigid PVC 
profiles to drive sales and profit 
growth in Profiles.

Expand our  
branch network
Investment in new branches to 
increase market share of foam PVC 
profiles, and drive sales and medium-
term profit growth in Building Plastics.

Develop innovative  
new products
Maintain market leadership by offering 
the latest in product innovation.

•  Increased use of recycled material to 9.5k 

tonnes (2017: 8.3k tonnes) through 

investment in Ilkeston site.

•  Usage up from 4.1k tonnes in 2015.

•  Acquisition of Ecoplas in August. 

•  Investment in Ilkeston and 

Ecoplas sites to increase usage 

by a further 3k tonnes.

•  Organic sales growth of 12%.

•  Growth driven by existing and  

new accounts.

•  17 new accounts (following 25 in 2017). 

•  Growth in trade and new build fabricators 

alike.

•  8 new branches opened.

•  4 branches added through acquisition of  

Kent Building Plastics.

•  Total estate now 202 branches, with 61  

new sites 2016-2018.

•  Coastline – weatherproof lightweight 

composite cladding for use on 

•  Skypod and Skypod Acute – product 

coastal properties.

enhancements.

•  Seamless new account on-

boarding process.

•  Investment in new extrusion 

capacity to ensure good return on 

higher volumes.

•  Continue to build prospect 

pipeline.

•  New management team 

progressing initiatives to improve 

profitability of existing estate.

•  Long-term target remains up to 

350 sites, but fewer openings 

expected in 2019. 

•  Introduction of Eurologik  

flush sash. 

•  Other enhancements to existing 

products and complementary 

new product offerings.

We intend to leverage the Eurocell 
brand, and the advantages that our 
vertically integrated business model 
with local distribution offers over our 
competitors, in order to grow our 
market share.

14

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

Explore potential  
bolt-on acquisitions
Consider acquisition opportunities 
when they arise.

•  Acquisition of Ecoplas in August, a PVC 

window recycling business.

•  Acquisition of Kent Building Plastics in 

December, a distributor with 4 branches 

in the south-west.

•  Integration of Ecoplas and  

Kent Building Plastics.

•  Continue to develop acquisition 

pipeline and consider acquisition 

opportunities as they arise.

/ 
 
 
 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Increase the use of 

recycled materials

Increased use of recycled material to 

help mitigate raw material pricing 

pressure, as well as enhance the 

stability and reduce the carbon 

footprint of our manufactured 

products.

Target growth  

in market share

Increase market share of rigid PVC 

profiles to drive sales and profit 

growth in Profiles.

Expand our  

branch network

Investment in new branches to 

increase market share of foam PVC 

profiles, and drive sales and medium-

term profit growth in Building Plastics.

Develop innovative  

new products

Maintain market leadership by offering 

the latest in product innovation.

2018 PROGRESS

2019 FOCUS

• 

Increased use of recycled material to 9.5k 
tonnes (2017: 8.3k tonnes) through 
investment in Ilkeston site.

•  Usage up from 4.1k tonnes in 2015.
•  Acquisition of Ecoplas in August. 

Tonnes processed in  
the recycling plant

23.7k

• 

Investment in Ilkeston and 
Ecoplas sites to increase usage 
by a further 3k tonnes.

•  Organic sales growth of 12%.
•  Growth driven by existing and  

new accounts.

•  17 new accounts (following 25 in 2017). 
•  Growth in trade and new build fabricators 

alike.

Estimated market shares
Profiles

14%

Building Plastics

21%

•  Seamless new account on-

• 

boarding process.
Investment in new extrusion 
capacity to ensure good return on 
higher volumes.

•  Continue to build prospect 

pipeline.

•  8 new branches opened.
•  4 branches added through acquisition of  

Growth in revenue from new 
branches opened in 2017/18

Kent Building Plastics.

•  Total estate now 202 branches, with 61  

new sites 2016-2018.

£8.8m

•  New management team 

progressing initiatives to improve 
profitability of existing estate.
•  Long-term target remains up to 
350 sites, but fewer openings 
expected in 2019. 

•  Coastline – weatherproof lightweight 

composite cladding for use on 
coastal properties.

•  Skypod and Skypod Acute – product 

enhancements.

Product ranges launched

14

• 

Introduction of Eurologik  
flush sash. 

•  Other enhancements to existing 
products and complementary 
new product offerings.

Explore potential  

bolt-on acquisitions

Consider acquisition opportunities 

when they arise.

•  Acquisition of Ecoplas in August, a PVC 

window recycling business.

•  Acquisition of Kent Building Plastics in 

December, a distributor with 4 branches 
in the south-west.

Acquisitions completed

2

• 

Integration of Ecoplas and  
Kent Building Plastics.

•  Continue to develop acquisition 
pipeline and consider acquisition 
opportunities as they arise.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

15

/ 
 
 
 
STRATEGY IN ACTION

Offering the widest 

product range

MANUFACTURER

STRATEGIC PRIORITY

We sell a wide range of manufactured 
products: rigid and foam PVC profiles, 
other PVC building products, and 
composite and panel doors. We also 
manufacture certain ‘made-to-order’ 
products and we sell a wide range 
of third-party traded goods. These 
products are described below.

Manufactured Products
Our rigid PVC profiles are sold to third-party 
fabricators, who produce windows, trims, cavity 
closers systems, patio doors and conservatories for 
their customers. We offer a number of different 
window systems to our fabricators, including Aspect, 
Modus, Eurologik and Charisma. 

Our foam PVC products are used mostly for roofline 
and are supplied to customers through our nationwide 
branch network. Products in the roofline range include 
soffit, capping and fascia boards.

When we develop new products, we look to include 
as much recycled content as possible. For example, 
our Eurologik and Modus window systems contain 
approximately 44% of recycled material.

Our secure and energy efficient PVC and composite 
doors are manufactured by Vista Panels, based on 
the Wirral. Distribution may be direct to trade 
customers or through our branch network.

Made-to-Order Products
We offer a wide range of made-to-order products, 
both to fabricators and via our branch network. 

The made-to-order offering to our fabricators is a 
wide range of coloured PVC rigid profile (‘foiled’ 
product). All of our manufactured window systems  
are available in over 30 different colour options,  
with lead times of just 7 days. Foiling is becoming 
an increasingly important part of the sales mix, 
with sales of rigid foiled product up 25% in 2018.

The made-to-order offering through our branches 
includes windows (which have been fabricated by 
third parties using profiles manufactured by the 
Profiles division), composite and panel doors, bi-fold 
doors, Equinox roofs and Skypod sky-lights.

16

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

Developing innovative  
new products

All new products go through a new 
product introduction (‘NPI’) process with a 
view to launching the new product as 
soon as possible ahead of competitors.

When we develop or launch a new product 
we look to include as much recycled 
content as possible.

New product proposals and bluesky 
thinking is generated from the fabrictor 
forums which we attend.

Our core product areas:

•  Window and door profile
•  Skypod pitched skylights 
•  Aspect and StudioGlide 

bi-folding doors

•  Conservatories and Equinox 

tiled roofs 

•  Fascias, soffits and cladding
•  Traded goods 

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

4

Roofline
A range of products 
including soffits 
and fascias.

Aspect bi-folding doors
A concertina door which 
seamlessly connects 
outdoor and indoor 
spaces in all kinds 
of buildings.

3

1

2

Windows and cills
A range of window 
systems and colours 
available.

Skypod 
Glass latern roof 
for pitched and 
flat roofs.

Sale of made-to-order 
value added products

11%

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

17

/STRATEGY IN ACTION

Increasing maturity of

our branches

DISTRIBUTOR

STRATEGIC PRIORITY

The Building Plastics division operates 
through a national network of branches 
and distributes a range of Eurocell 
manufactured and branded foam  
PVC roofline products and Vista doors,  
as well as third-party ancillary products.

Branches
Our network of over 200 branches sell to 
installers, small builders, roofing contractors 
and independent stockists. 

One of our objectives is to be a one-stop-
shop for our customers. Each branch offers
a wide range of Eurocell manufactured 
foam PVC products, as well as 
made-to-order products. 

The branches also sell a wide range of 
third-party products such as sealants, tools 
and rainwater products as well as offering a 
range of made-to-order products such as 
Skypod and Equinox.

Acquisition of  
Kent Building Plastics

Kent Building Plastics was acquired in 
December 2018 and is a building plastics 
distributor with 4 branches located in the 
south-west of England. The business 
model of Kent Building Plastics is in line 
with the Building Plastics branch network 
and integration is progressing to plan.

Number of new  
branches in 2018  
(including acquisitions)

 Find your local store at

eurocell.co.uk/branch-finder

12

18

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

PROGRESS WITH KEY INITIATIVES
We are making progress with initiatives  
to improve profits as well as driving 
towards a more consistent offering 
across the stores.”

Andy McDonnell
Eurocell Building Plastics

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

19

/STRATEGY IN ACTION

Investing in more

recycling

RECYCLER

Our objective is for recycling to be  
at the heart of our operation and  
we have two recycling plants which 
are located in Ilkeston and Selby.

STRATEGIC PRIORITY

Protecting our Margin
The use of recycled material in the 
manufacture of PVC rigid products provides a 
substantial saving in cost compared to virgin 
resin compound. Using recycled material also 
enhances stability and lowers the carbon 
footprint of our manufactured products. 

We recycle both customer factory offcuts 
(‘post-industrial’ waste) and old windows that 
have been replaced with new (‘post-consumer’ 
waste) at our two recycling plants in Ilkeston 
(Eurocell Recycle) and Selby (Ecoplas). Both 
sites produce recycled material in the form of 
pellets, micronised and granulate material. 
The recycled material is then used to 
generate brand new extruded products.

Ilkeston (Eurocell Recycle) 
At our Ilkeston site in 2018 we recycled 
16.5k tonnes (over 1.5 million frames) of 
post-consumer waste, which would have 
otherwise been sent to landfill, and  
7.2k tonnes of post-industrial waste. 
Of the recycled material produced,  
9.5k tonnes (generated predominately  
from post-consumer waste) was used 
alongside virgin resin in the manufacture  
of many of our PVC rigid profiles. 

We also used 5.6k tonnes of the recycled 
material produced (being almost exclusively 
derived from post-industrial waste) for use in 
products which are manufactured from 100% 
recycled material, including thermal inserts 
and cavity closer systems.

20

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

New acquisition
Ecoplas is a recycler of PVC windows 
operating from a single site in Selby  
and was acquired in August 2018.  
The operation is similar to that of our 
existing recycling site in Ilkeston and 
output at the time of acquisition was 
approximately 7k tonnes of recycled 
compound per year.

The acquisition of Ecoplas will enable  
us to meet demand for recycled material 
following on from the combination of 
planned growth and the developments  
in extrusion tooling as well as increasing 
our presence in the recycling market 
whilst reducing our dependence on the 
Ilkeston plant.

Capital investment is required in the  
plant to eliminate bottlenecks from the 
production process and to expand 
capacity.

Increase in recycled 
tonnes consumed

14%

WHY CHOOSE EUROCELL RECYCLE

Benefits of recycling
Reduce waste to landfill
By recycling old windows 
(‘post-consumer’) we are 
reducing the amount of 
waste sent to landfill.

Sustainability
The use of recycled 
material enhances product 
stability and lowers the 
carbon footprint of our 
manufactured products.

Pricing pressures
Increasing the use of 
recycled material in our 
manufactured products 
helps to mitigate raw 
material price increases.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

21

/CORPORATE SOCIAL RESPONSIBILITY

PEOPLE
•  Our vision and values
•  Health and safety
• 
Incentives and rewards
•  Training and development
•  Equality and diversity

ENVIRONMENT
•  Greenhouse gas data
•  Operation Clean Sweep

CUSTOMERS
•  Service levels
•  Quality Policy Statement
•  Sustainable and quality products

SUPPLIERS
•  Ethical and sustainable sourcing
•  Modern slavery

COMMUNITY
•  Nominated charities
•  Supporting our local community 

NON-FINANCIAL 
INFORMATION STATEMENT

One team, customer 
centric, driving world class 
sustainable solutions 
everywhere we operate.”

22

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

People
Our Vision and Values
In 2018, we launched our new Vision and Values statements at 
our annual Leadership Conference. Senior managers then held 
a series of workshops with their own teams to roll the materials 
out across the Group.

EXECUTE

CUSTOMER
FIRST

One team

INCLUSIVE

INTEGRITY

We believe that engaging all of our employees and galvanising 
their efforts behind these four key values will 
set us well on the way towards realising our vision and 
gives us the best possible chance of achieving our 
strategic objectives.

Health and safety
We employ over 1,600 people. The safety and the well-being of 
these employees and our contractors is our first operational 
priority.

Injury frequency rate 1
Lost time injury frequency rate 2

1  Injuries per 100,000 hours worked.
2  Lost time accidents per 100,000 hours worked

2018

5.7
0.9

2017

6.8
1.4

We made good progress with our two key health and safety 
performance measures in 2018. Our injury frequency rate fell 
from 6.8 to 5.7 and our lost time injury frequency rate fell from 
1.4 to 0.9. These results reflect the hard work of the health and 
safety team and of our employees to reduce the risk of incidents 
in the workplace. 

We recorded no major injuries in 2018 under the Reporting of 
Injuries, Diseases and Dangerous Occurrences Regulations 
2013 (‘RIDDOR’). The number of minor RIDDOR injuries 
reported in 2018 was 9, compared to 16 in 2017.

Our health and safety performance continues to benchmark well 
with industry standards.

/ 
 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Incentives and rewards
Our remuneration policies remain competitive and packages 
include combinations of salary, performance related pay and a 
defined contribution pension scheme.

In 2018 we launched ‘Eurxtras’, a staff benefits platform that 
entitles all of our employees to benefit from savings and special 
offers from a wide range of partners, including travel companies, 
retailers, insurers and entertainment providers. This platform 
also facilitates user friendly communication with all members of 
staff, allowing the business to provide the latest news from 
across the organisation, links to online training and resources, 
and other important messages and alerts.

We also launched a second Save As You Earn sharesave 
scheme in June 2018. Approximately 40% of our employees 
now participate in one of the two schemes.

Training and development
We continue to invest in the training and development of our 
staff, and support them in the delivery of our Group-wide and 
individual objectives. 

We provide a number of training programmes for our teams, 
using a combination of internal and external service providers.  
In addition, we provide financial and study leave support for our 
trainees who are in the process of obtaining a professional 
qualification.

During 2018 we established 10 training centres across the 
country. These are used primarily to provide training to our 
Building Plastics colleagues to help improve their knowledge of 
the increasingly wide range of products available in our 
branches, allowing them to provide better support and service 
to our customer base.

Within the Group we also offer e-learning training programmes 
to employees. During 2018, staff from across the business have 
completed and passed over 4,000 e-learning courses. 

Apprenticeships are an important part of the development of our 
future talent pools. As a Group we seek to take advantage of 
the opportunities provided by the Government’s Apprentice 
Levy. We have 15 apprentices working towards a qualification 
under Levy-compliant apprenticeships, in areas of the business 
as diverse as production, warehousing, customer experience 
and finance. Apprentices spend 4 days a week working and 
learning within the business, supplemented by 1 day a week 
spent at college studying towards a relevant technical 
qualification.

We will continue the roll out of apprenticeships across the 
business, aiming to upskill our existing employees as well as 
support new roles within the business. This is just one 
component of our wider plans to invest more in the training and 
development of our employees in the coming years. 

Overall, we work hard to ensure we remain a local employer of 
choice, to help us attract and retain talented people. 

Equality and diversity
Equality and diversity form part of our core values. 

Our equal opportunities policy requires that we give full and fair 
consideration to applications for employment by disabled 
people. In the event of a colleague becoming disabled, every 
effort will be made to ensure that their employment with us 
continues and that appropriate support is available.

Our colleagues come from wide and diverse backgrounds, 
nationalities and ethnic and religious groups and we respect and 
embrace cultural differences wherever we operate.

We recognise the benefits of encouraging diversity across the 
business and believe that this will contribute to our continued 
success. All appointments are made based on merit and are 
measured against specific objective criteria, including the skills 
and experience needed for the position. We remain committed 
to increasing the participation of women throughout the Group, 
including at Board level, within the Steering Group and senior 
management.

Gender analysis 

Directors

Executive Committee

Senior Managers

Other Employees

Total

Male 
no.

6

6

20

1,437

1,469

%

86

86

77

88

88

Female 
no.

1

1

6

189

197

%

14

14

23

12

12

Total 
average 
no.

7

7

26

1,626

1,666

Environment
We are committed to protecting and minimising our impact on 
the environment. 

Recycling now sits at the very heart of our operations and we 
are proud to be the leading recycler of PVC windows in the UK.

We are committed to increasing the use of recycled PVC and 
improving the sustainability of our products and our business. 
We have invested more than £10m over the past decade in 
expanding the recycling operations at our plant in Ilkeston.  
In 2018, we acquired Ecoplas, another PVC window recycling 
plant based in Selby.

During the year, we rescued more than 1.6 million window 
frames from landfill, up from c.1 million in 2017. These frames 
are recycled at one of our facilities, with the resulting compound 
reused in our manufacturing operations to make new extruded 
products. We increased the use of recycled PVC in our 
manufacturing operations from 8.3k tonnes to 9.5k tonnes in 
2018, representing c.17% of material consumption. We intend to 
continue this journey, with more investment to expand our 
recycling capability at both plants planned for 2019.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

23

/CORPORATE SOCIAL RESPONSIBILITY CONTINUED

Environment continued
More generally, we operate in compliance with all relevant 
environmental legislation and we strive to use pollution 
prevention and environmental best practice in all that we do.  
We recognise that our operations result in emissions and waste 
and we are committed to control, recover and reuse PVC waste 
wherever possible. 

Annual comparison and emissions intensity:

tCO2e

2018

2017

Total emissions

22,916

25,666

Emission intensity1

90

114

Change

(11)%

(21)%

1 Expressed in tCO2e per £m revenue.

We promote the efficient use of all materials and resources 
throughout our facilities, particularly non-renewable resources, 
and continue our development of sustainably sourced products 
using recycled materials wherever possible.

Environmental concerns and impacts are a consideration in all of 
our decision making and activities. We promote environmental 
awareness amongst our employees and encourage them to 
work in an environmentally responsible manner. This is achieved 
through training and education, informing our employees about 
environmental issues that may affect their work.

Emergency response procedures are maintained where required 
by legislation or where significant health, safety or environmental 
hazards exist.

Our general environmental objectives are set in alignment with 
legislation and are continually reviewed to ensure they are being 
met. Our environmental policies apply to all our operations and we 
make sure sufficient resources are made available to ensure that 
they are implemented. We strive to continually improve our 
environmental performance and review our policies regularly in the 
light of planned future activities. 

Greenhouse gas data
We are reporting our greenhouse gas (‘GHG’) emissions as part 
of our Strategic Report and our GHG reporting period is 1st 
October 2017 to 30th September 2018. Previously we reported 
on a calendar year basis, however this resulted in difficulties in 
getting the data for the final months due to timing lags on 
invoices from suppliers, resulting in estimations. This data is used 
to report against our annual financial data, which keeps a 
calendar year reporting period.

GHG emissions for the Group for the period ending  
30 September 2018 have reduced by 11% on emissions 
reported for 2017 and were, in tonnes of carbon dioxide 
equivalent (tCO2e):

Source

Fuel Combustion (stationary)

2018

420

2017

446

Fuel Combustion (mobile)

6,417

6,365

Facility operation

72

64

Purchased electricity

16,007

18,792

Total

22,916

25,666

Change

(6)% 

1%

13%

(15)%

(11)%

Overall emissions have been on a general downward trend since 
the previous submission. The most notable change is that 
emissions from electricity has decreased annually since 2014. 
This is mainly due to the falling national grid emission factor, 
driven by the closure of coal fired power stations and their 
replacement with gas and renewables.

Methodology and emission factors:
These emissions were calculated using the methodology set  
out in the Environmental Reporting Guidelines (ref PB 13944), 
published by the Department for Environment, Food and Rural 
Affairs in June 2013. Emissions are taken from the Department for 
Business, Energy, Industrial Strategy emissions factor update 
published in 2018.

Operation Clean Sweep
In 2018 we joined a campaign called ‘Operation Clean Sweep’, 
the aim of which is to help plastic resin handling operations work 
towards achieving zero pellet, flake and powder loss.

Customers
Service levels
In terms of quality, our focus has been on implementing key 
principles of quality management and measuring systems. 
These are captured in our customer-focused Quality Policy 
Statement (see opposite), which captures the way we aspire to 
work at Eurocell.

Sustainable and quality products
We adhere to industry-leading specifications and ISO-based 
standards for Quality & Environmental Management and British 
Standards for health and safety.

Suppliers
Ethical and sustainable sourcing
We ensure that suppliers understand and work with us to meet 
our aspirations. 

Over 70% of our suppliers have been supplying Eurocell for 
more than 3 years. All supply and tender agreements include the 
following statement:

“The supplier advocates the principles of Corporate Social 
Responsibility and requires a serious approach to social-
economic issues from its supply chain. 

All of our suppliers are required to confirm their commitment to 
the following principles:
•  The obligation to the global and local environment;
•  Respect for fundamental human entitlements;
• 

In purchasing activities, a commitment to improving the 
organisation’s performance in relation to fairness to all;
•  A system of internal and external reporting which matches 

espoused values;

•  A proactive promotion of sustainable practices and products;
•  Recognition that there is responsibility to add value to 

communities and societies upon which the organisation has 
influence; and

•  An ethical approach to purchasing activities.”

24

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Modern slavery
We are absolutely committed to preventing slavery and human 
trafficking in our business activities, and to ensuring that our 
supply chains are free from these practices.

We aim to identify modern slavery risks and prevent slavery and 
human trafficking in our operations. We made good progress 
during 2017 in identifying any potential risks in the top 80% of our 
suppliers. In cases where medium or high risk is identified, further 
assessments are being carried out. 

Our full Anti-Slavery and Human Trafficking Statement is 
published on our website at investors.eurocell.co.uk.

Community
Nominated charities
We supported Muscular Dystrophy UK in 2018, providing 
sponsorship and the facility to receive donations via counter-top 
collections across our branch network. We also matched staff 
contributions pound-for-pound in donating money to MacMillan 
Cancer Support, Save the Children and the Royal Derby 
Hospital Chemotherapy Department.

Supporting our local community
In the local community, we provided sponsorship to the Rigby 
and Alfreton Musical Theatre Company, and to a teenager from 
the Alfreton area who represented England in the European ITF 
Taekwondo Championships in Poland.

In 2018 we also participated in the Great Plastic Pick Up, a 
national campaign led by Keep Britain Tidy. Teams from our 
head office joined other local businesses to pick up litter in and 
around Alfreton Park.

Quality Policy Statement
Customers
To be trusted by our customers in everything we do. 
Working in partnership with them to ensure that they are 
able to differentiate their service and product offerings from 
their competitors. Easy to do business with and always 
responsive to their needs, in a consistent, timely, courteous 
and flexible manner.

Quality
Adherence to industry-leading specifications and  
ISO-based standards for Quality & Environmental 
Management and British Standards for Health and Safety. 
Ensuring that suppliers understand and work with us to 
meet our aspirations.

Constant improvement
Uniform standards across our business benchmarked 
against industry best practice, constantly reviewing and 
improving processes. Benchmarked leading industry best 
practice transferred across businesses and customers with 
a view to reducing waste and improving consistency.  
Always tracking and measuring through business and 
departmental KPIs reflecting the business objectives.

Everyone’s responsibility
All departments are responsible for constantly reviewing, 
measuring, checking and improving the quality of their 
work and ensuring that the necessary training, facilities and 
tools are available to get the job done right first time 
through a culture of continuous improvement.  
All departments working together and supporting  
each other with no barriers and no silos.

Non-financial Information Statement
This section of the Strategic report constitutes our Non-financial Information Statement, produced to comply with sections 414CA 
and 414CB of the Companies Act. The information listed is incorporated by cross-reference.

Reporting Requirement

Environmental matters

Employees

Respect for human rights

Social matters

Anti-corruption and anti-bribery

Description of principal risks  
and impact of business activity

Description of the business model

Policies and standards which govern  
our approach1

Information necessary to understand our business 
and its impact, policy, due diligence and outcomes.

Corporate Vision and Values
Corporate Social Responsibility Policy

Environment pp. 23-24
Investing in more recycling pp. 20-21

Corporate Vision and Values
Corporate Social Responsibility Policy
Employee Handbook

Corporate Vision and Values
Corporate Social Responsibility Policy
Privacy Policy
Recruitment Policy
Anti-Slavery and Human Trafficking Policy
Anti-Bullying and Harassment Policy
Various information Security Policies
Whistleblowing Policy

Corporate Social Responsibility Policy

People pp. 22-23

Equality and diversity p. 23
Modern slavery p. 25

Customers p. 24
Community p. 25

Corporate Social Responsibility Policy
Anti-bribery policy

Whistleblowing and bribery p. 51

Risk Management pp. 34-35 
Principal risks and uncertainties pp. 36-39

Overview p. 1
At a glance pp. 2-3

Non-financial key performance indicators

Operational Performance pp. 9-11

1 Certain Group Policies and internal standards as guidelines are not published externally.

The policies noted above form part of our policy framework which is founded on our risk management principles.  
The policies which underpin these principles define mandatory requirements in respect of risk management.  
Controls and processes are in place to ensure compliance.  

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

25

/DIVISIONAL REVIEW

Profiles

The Profiles division manufactures extruded rigid and foam PVC profiles. 

We make rigid and foam products using virgin PVC 
compound, the largest component of which is resin.  
Our rigid products also include recycled PVC compound, 
produced at our market-leading recycling facilities. 

Rigid PVC profiles are sold to third-party fabricators,  
who produce windows, trims, cavity closer systems, patio 
doors and conservatories for installers, retail outlets and 
house builders. Foam products are used for roofline and 
are supplied to customers through our nationwide branch 
network in the Building Plastics division.

As such, all of our manufacturing margin is recorded 
within the Profiles division, which therefore also benefits 
from expansion of the branch network.

The Profiles division also includes Vista Panels,  
S&S Plastics and Ecoplas.

Revenue
Third-party revenue was up 14% in 2018 to £107.7 million 
(2017: £94.2 million), which includes an organic sales 
increase of 12%. The remaining growth was driven by the 
acquisition of Ecoplas in August 2018.

Organic growth was delivered consistently across new 
build and trade fabricators, with new build continuing to 
represent approximately one-third of rigid profile sales. 
This growth includes strong contributions from both 
existing and new accounts. Following the introduction  
of 25 new accounts in 2017 , we added 17 in 2018.

We have been pleased with recent market share gains and 
we believe that we are now the largest supplier of rigid 
profile to the UK market. Our dedicated specifications 
teams have been successful in generating demand, well 
supported by our ability to supply a comprehensive product 
range through the fabricator network. As well as windows, 
this includes composite doors, PVC and aluminium bi-fold 
doors. We also offer the only 60-minute fire rated cavity 
closure system on the market, and our InSite construction 
hinge allows timber frame and modular home 
manufacturers to install fully glazed windows into wall 
panels in the factory for off-site construction. 

Profiles

Third-party Revenue

  Organic
  Ecoplas1

Inter-segmental 

Revenue

Total Revenue

Adjusted EBITDA

1 Acquired August 2018.

2018
£m

107.7

105.5
2.2

51.8

159.5

22.0

2017
£m

94.2

94.2
–

45.4

139.6

23.1

Change
%

14%

12%
n/a

14%

14%

(5)%

For 2019 we have developed, through Security Hardware, 
a range of hardware to complement our window profile, to 
be launched shortly. This will enable our fabricator 
customers to offer a fully-certified common specification 
of window (including hardware), which will support our 
sales to the new build market and help grow sales of 
windows through branches.

Organic sales also includes a strong contribution from 
Vista Panels, where sales were up 21% on 2017. This 
was driven by a significant increase in sales of composite 
doors to the new build sector.

Ecoplas has traded in line with expectations since the 
acquisition in August. 

Adjusted EBITDA
Adjusted EBITDA was £22.0 million (2017: £23.1 million), 
a decrease of 5%.

Gross margin and EBITDA in the Profiles division are lower 
in 2018, largely as a result of the manufacturing conditions 
described in the Chief Executive’s Review, and rising input 
costs in some areas, including electricity. 

In response we have already taken action to expand the 
capacity of our operations and improve production 
efficiency, with more to follow in 2019. In addition, with 
customer service now back to normal levels, we are 
implementing selling price increases in H1 2019.

Ian Kemp
Eurocell Profiles

26

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

MANUFACTURED PRODUCTS

PVC rigid products
Within the manufacture of PVC rigid profile, 
we look to include as much recycled content 
as possible. Our modus and Eurologik 
window systems contain approximately 44% 
of recycled material. 

Foiled products
All of our manufactured window systems are 
available in over 30 different colour options, 
with lead times of just 7 days. 

YEAR OF GROWTH
In the Profiles division, sales growth  
reflects a good performance  
from new build and trade  
fabricators alike, as well as  
the positive impact  
of new account wins.”

PVC foam products
We manufacture PVC foam profiles which are 
used for roofline, these are supplied to 
customers through the branch network.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

27

/DIVISIONAL REVIEW CONTINUED

Building Plastics

Building Plastics distributes a range of Eurocell manufactured and 
branded PVC foam roofline products and Vista doors, as well 
as third-party manufactured ancillary products. These include 
windows made by our fabricator customers using products 
manufactured by Profiles, sealants, tools and rainwater products.

Distribution is through our national network of 202 
branches to installers, small and independent builders, 
house builders and nationwide maintenance 
companies. The branches also sell roofline products  
to independent wholesalers.

The Building Plastics division includes Security Hardware, 
acquired in February 2017, and Kent Building Plastics, 
acquired in December 2018. Security Hardware is a 
supplier of locks and hardware, primarily to the RMI 
market, and Kent Building Plastics is a supplier of 
building plastic materials in the south-west of England.

Revenue
Building Plastics third-party revenue was up 12% to 
£146.0m (2017: £130.7m). We have continued to gain 
market share with growth comprised of an increase in 
like-for-like sales of 5%, as well as the impact of branch 
openings and the acquisitions of Security Hardware and 
Kent Building Plastics.

Like-for-like sales includes growth from branches opened in 
2016 and prior. Growth also includes the benefit of the 
initiative to improve our proposition as a one-stop shop for 
customers, via the roll-out of additional product lines, with 
like-for-like sales of traded goods up 9% in the period. 

In terms of new branches, we opened 8 new sites in 2018, 
compared to 31 in 2017. We added a further 4 branches in 
December via the acquisition of Kent Building Plastics, 
making a total of 12 new sites for the year. We now have 
an estate of 202 branches providing national coverage 
across the UK, which offers a significant competitive 
advantage. Branches opened in 2017/18 added  
£8.8 million to sales in 2018.

Security Hardware is performing in line with our 
expectations. Kent Building Plastics was acquired in 
December 2018. The integration of both is progressing 
to plan.

Adjusted EBITDA
Adjusted EBITDA for 2018 was £8.4 million  
(2017: £8.6 million), a decrease of 2%.

Gross margin and EBITDA in the Building Plastics division 
are lower in 2018. We experienced cost inflation in certain 
areas last year, as well as some general margin erosion 
and a change in mix (e.g. higher sales growth in lower-
margin traded goods). However, whilst we realised some 
selling price increases, because the manufacturing 
conditions described in the Chief Executive’s Review 
impacted on customer service, we were unable to recover 
all of the cost inflation we experienced. With customer 
service now back to normal, we are implementing selling 
price increases in H1 2019. 

Higher overheads in Building Plastics includes the impact 
of new branches in 2017/18. New branches are a key 
driver of future sales and profit growth, but they do create 
downward pressure on profitability in the short-term due 
to investment in our teams at new sites and in supporting 
central infrastructure.

YEAR OF GROWTH
In the Building Plastics division, 
sales growth is being driven by the  
increasing maturity of branches  
opened in the last three 
years. Like-for-like 
growth rates have also 
remained robust.”

28

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

BRANCH NETWORK

No. of branches (at the end of the year)

2018 

2017 

2016 

2015 

2014 

159

141

128

Note: 2018 includes the acquisition of 4 branches

Average revenue per branch (£000)

2018 

2017 

2016 

2015 

2014 

202

190

679

674

722

681

711

Indicative branch economics (rounded)

Branch open

< 2 years

2–4 years

> 4 years

No. of Branches 1

39

33

Average Sales per 
Branch (£000)

300

450

126

850

Return on Sales 
per Branch (%) 2

Small  
loss

Up to 
10%

Mid-teen 
%

1  Excluding Kent Building Plastics.
2  EBITDA as % of revenue, before regional infrastructure and 

central costs.

Building Plastics

Third-party Revenue

  Organic
  Security Hardware1
  Kent Building Plastics 2

Inter-segmental Revenue

Total Revenue

Adjusted EBITDA

1 Acquired February 2017 .
2 Acquired December 2018.

2018
£m

146.0

142.6
3.1
0.3

1.3

2017
£m

130.7

128.2
2.5
–

1.1

147.3

131.8

Change
%

12%

11%
21%
n/a

15%

12%

8.4

8.6

(2)%

We estimate that investment in 39 new branches in 
2017/18 created a drag on EBITDA of approximately  
£1.5 million in 2018, which is a similar level to 2017. 

When the branches opened in the last two years mature, 
we expect a good improvement in performance for the 
division. We continue to believe new branches should 
reach a break-even run rate before their second 
anniversary, and be mature in 4-5 years.

We are making progress with initiatives to improve profits 
in Building Plastics, including the introduction of a more 
rigid pricing architecture, revised sales and account 
management structures and better stock availability. 
We are also continuing the drive towards a more 
consistent offering across the stores, demonstrated  
with sales of made-to-order value added products  
(e.g. windows and doors) through branches up 16%  
in 2018. 

Following the retirement of Tony Smith in 2018, we now 
have a new management team in Building Plastics. 
The team has reaffirmed that our overall strategic 
objective for the division remains to provide world-class 
operations from up to 350 sites. However, in 2019 our 
principal focus will be to improve the profitability of 
Building Plastics to support delivery of the near-term profit 
targets for the Group. Therefore, this year we expect the 
number of organic openings to be low.

Andy McDonnell
Eurocell Building Plastics

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

29

/GROUP FINANCIAL REVIEW

We are in a strong financial 
position, which provides 
flexibility and options for  
the future.”

30

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

Revenue
Revenue for 2018 was £253.7 million 
(2017: £224.9 million), which represents 
growth of 13%, or 12% excluding 
acquisitions. Like-for-like sales growth  
(i.e. excluding the impact of acquisitions 
and branches opened in 2017/18)  
was 8%.

Sales have been driven by strong like-for-
like growth in Profiles (£11.3 million, or 
12% for the division), including the benefit 
of new fabricator account wins, solid 
like-for-like growth in the branch network 
(£5.6 million, or 5% for the division) and 
the positive impact from branches opened 
in 2017/18 (£8.8 million, or 7% for the 
division). Acquisitions added £3.1 million 
to sales in 2018.

Gross margin
Overall, our gross margin reduced by 
150 bps from 51.0% in 2017 to 49.5% 
in 2018. The manufacturing conditions 
described in the Chief Executive’s Review 
are a significant driver of this reduction. 
We have already taken corrective action  
to increase production capacity and 
improve manufacturing efficiency, with 
more to follow in 2019. 

In terms of input costs, we have also 
seen increases in the price of some raw 
materials (including resin), electricity and 
traded goods. We continue to mitigate 
cost inflation via the implementation of 
selling price increases where possible. 
However, the production capacity 
constraints in 2018 also impacted  
on customer service levels, thereby 
delaying our ability to realise selling price 
increases in the second half, resulting  
in a further reduction in gross margin.  
With service levels back to normal,  
we are implementing selling price 
increases in H1 2019. 

These margin pressures were partially 
offset by a benefit from the increased use 
of recycled material in our manufactured 
goods to 9.5k tonnes (2017: 8.3k tonnes).

/ 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Group

Revenue
Gross profit
Gross margin %
Overheads

Adjusted EBITDA1
Depreciation and amortisation

Adjusted operating profit1
Finance costs

Adjusted profit before tax1
Tax

Adjusted profit after tax1

Adjusted basic EPS (pence per share)1

Non-underlying items

Reported profit after tax

Reported basic EPS (pence per share)

1 See adjusted profit measures on page 32.

Distribution costs and 
administrative expenses 
(overheads)
Overheads for the year were £95.3 million 
(2017: £82.9 million), representing a similar 
percentage of sales for both periods.  
The increase includes £3.3 million as a 
result of new branches opened in 2017/18 
and £2.1 million from acquisitions. The 
balance of £7.0 million relates to an 
increase of 8% in the like-for-like organic 
business, where sales growth was strong 
at 8% as described above. 

However, this balance of overheads  
also includes the impact of production 
capacity constraints, being primarily costs 
incurred to clear the sales order  
backlog. We estimate these costs were 
approximately £1.5 million, including 
overtime and weekend working, 
particularly in foiling, and higher 
warehouse and distribution costs, as 
we worked to minimise disruption to our 
customers by increasing the frequency 
of deliveries. The order backlog has now 
returned to normal levels. 

Depreciation and amortisation
Depreciation and amortisation for 2018 
was £7.1 million (2017: £6.7 million), with 
the increase due to amortisation of 
acquired intangibles relating to the 
acquisitions of Security Hardware and 
Ecoplas, as well as recent capital 
investment including expansion of our 
co-extrusion production capacity.

2018 
£000

2017
£000

253,691
125,583
49.5%
(95,276)

224,906
114,624
51.0%
(82,890)

30,307
(7,095)

23,212
(705)

22,507
(3,319)

31,734
(6,677)

25,057
(553)

24,504
(4,089)

19,188

20,415

19.1

431

20.4

(773)

19,619

19,642

19.6

19.6

Revenue (£m)

8.8

3.1

253.7

5.6

241.81

11.3

224.9

2017

Profiles  
LFL

Building 
Plastics LFL

Group  
LFL

2017/2018 
branches

Acquisitions

2018

1 Like-for-like sales up 8%.

Gross profit (£m)

10.3

2.8

(3.6)

0.7

0.8

125.6

114.6

51.0%

(1.0)%

(£0.8)m / (0.6)%

0.3%

(0.2)%

49.5%

2017

Underlying 
volume

Selling 
price 
increases

Input 
costs

Increased 
recycling

Other

2018

Overheads2 (£m)

2.1

95.3

3.3

3.6

89.91

1.5

1.9

82.9

2017

Wage 
inflation

Backlog 
issues

Other

Group  
LFL

2017/2018 
branches

Acquisitions

2018

1 Like-for-like overheads up 8%.
2 Distribution costs and adminstration expenses.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

31

/ 
GROUP FINANCIAL REVIEW CONTINUED

Finance costs
Finance costs for the year were £0.8 million  
(2017: £0.6 million), reflecting higher average net debt in 2018 
(£0.6 million), interest on debt assumed on the acquisition of 
Ecoplas (£0.1 million) and unamortised arrangement fees 
expensed following the refinancing in December 2018, 
presented within non-underlying items (£0.1 million). All debt 
assumed on the acquisition of Ecoplas was repaid in full before 
the end of the year.

Adjusted profit measures
Adjusted EBITDA, adjusted operating profit and 
adjusted profit before tax all exclude non-underlying 
items (see below). 

Adjusted profit after tax and adjusted earnings per share 
exclude non-underlying expenses, the related tax effect and any 
other non-underlying tax items.

We classify some material items of income and expense as 
non-underlying when the nature and infrequency merit separate 
presentation. Alongside statutory measures, this facilitates a 
better understanding of financial performance and comparison 
with prior periods.

Non-underlying items
Non-underlying expenses for 2018 of £0.4 million include 
professional fees related to the acquisitions of Ecoplas and Kent 
Building Plastics, as well as unamortised arrangement fees from 
our previous bank facility now expensed following the 
refinancing in December 2018. Non-underlying expenses for 
2017 of £0.8 million include professional fees and earn-out 
costs related to the acquisition of Security 
Hardware, as well as the redundancy and settlement costs of a 
staff reorganisation. 

Non-underlying tax for both years includes the tax associated 
with non-underlying expenses. Non-underlying tax for 2018 also 
includes the benefit of a second Patent Box claim in the period 
(£0.9m). 

Patent Box is an HMRC approved scheme, allowing a 10% tax 
rate on profits derived from products that incorporate patents. 
This second claim in 2018 is presented as non-underlying 
because we would typically expect to make only one claim in 
each financial year.

Tax
The effective tax rates on adjusted profit before tax for 2018 and 
2017 of 14.7% and 16.7% respectively were lower than the 
standard corporation tax rate for the year due to the benefit of 
one Patent Box claim recognised in each year. 

The effective tax rate on reported profit before tax was 11.2% 
(2017: 17.0%) due to the recognition of a second Patent Box 
claim in 2018.

Earnings per share
Taking into account all of the factors described above, adjusted 
basic earnings per share for 2018 were  
19.1 pence per share (2017: 20.4 pence per share).

Reported basic earnings per share for 2018 were  
19.6 pence per share (2017: 19.6 pence per share).

Basic earnings per share
Adjusted basic earnings per share
Diluted earnings per share
Adjusted diluted earnings per share

2018
pence

19.6
19.1
19.5
19.1

2017
pence

19.6
20.4
19.6
20.4

Capital Expenditure (£m)

2018 

2017 

2016 

2015 

2014 

8.7

7.5

7.2

6.4

5.1

Cash Flow (£m)

30.3

8.3

4.3

17.7

8.7

 Manufacturing capacity  £2.6m
 Recycling  
£1.9m
 New branches and other  £4.2m

8.3

0.6

9.1

(9.0)

2018
EBITDA

Working
Capital

Tax and 
Other

Net Cash 
from 
Operating 
Activities

Capex

Acquisition

Financing

Dividends

Change in 
Net Debt

32

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/ 
 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Acquisitions
We acquired a 95% shareholding in Ecoplas in August 2018 for 
an initial consideration of £5.1 million. We expect to acquire the 
remaining 5% in three to five years’ time for up to £1.0m based 
on business performance. We have recognised a liability equal 
to the present value of this amount in the balance sheet as at  
31 December 2018. 

We assumed debt of £1.1 million on acquisition (now repaid out 
of our bank facility) and have provided incremental working 
capital funding to the business also of around £1 million, 
primarily to ease the supply chain for waste material. We 
incurred capital investment of £0.3 million in 2018, with a further 
c.£2 million to follow in 2019, to expand capacity and improve 
the operating environment at the site.

We also acquired Kent Building Plastics in December 2018 for 
an initial consideration of £2.8m.

Both acquisitions were financed out of our existing bank facility. 
Their impact on Group earnings for 2018 was not material, but 
looking forward we expect returns for both to exceed our cost 
of capital and earnings to be accretive in their first full year.

Dividends
We paid an interim dividend of 3.1 pence per share in October 
2018. The Board proposes a final dividend of 6.2 pence per 
share, resulting in total dividends for the year of 9.3 pence per 
share (2017: 9.0 pence per share). This represents an increase 
of 3%. 

The dividend will be paid on 22 May 2019 to Shareholders 
registered at the close of business on 26 April 2019. The 
ex-dividend date will be 25 April 2019.

Retained earnings as at 31 December 2018 were  
£57.2 million (2017: £46.7 million). The Company takes steps to 
ensure distributable reserves are maintained at an appropriate 
level through intra-Group dividend flows.

Capital expenditure
Capital expenditure for 2018 was £8.7 million  
(2017: £7.5 million).

We incurred capital expenditure of £2.6 million to expand our 
manufacturing capacity, including 4 additional co-extrusion lines. 
We also invested £1.9 million to increase our recycling capacity, 
primarily at the Ilkeston plant and in the associated co-extrusion 
tooling. Other capex of £4.2 million includes new branches, as 
well as a general maintenance capex, a new product showroom, 
branch refurbishments and various IT-related costs.

We plan to invest c.£5 million in 2019 to expand production 
capacity and improve manufacturing efficiency in our primary 
extrusion facilities, including an additional  
8 extrusion lines. We also expect to invest around £4 million to 
expand capacity and improve the environment at our two 
recycling plants and in the associated co-extrusion tooling. 
Inclusive of on-going maintenance capex, we therefore expect 
total capital investment for the Group in 2019 to be in the region 
of £15 million.

Cash flow
Net cash generated from operating activities was £17.7 million, 
compared to £23.7 million in 2017.

This includes a net outflow from working capital for 2018 of  
£8.3 million, comprising increases in stocks (£6.8 million), trade 
and other receivables (£7.0 million) offset by an increase in trade 
and other payables (£5.5 million). This compares to a net 
outflow from working capital of £2.3 million in 2017. The higher 
outflow in 2018 reflects the impact on working capital of the 
growth in our business and the support provided to Ecoplas. 

More specifically, higher stocks includes an increase in raw 
materials, which were run down at the end of 2017, but not in 
2018 in order to maintain customer service, and the start of a 
finished goods stock build to help mitigate Brexit risk. 

The increases to trade receivables and payables are consistent 
with the level of growth in 2018. Debtor days were 38 at year 
end, compared to 37 at the end of 2017.

Net cash generated from operating activities is also stated after 
tax paid in the year of £4.0 million (2017: £4.6 million).

Other payments include acquisitions (including net debt 
acquired) of £8.3 million (2017: £1.3 million) and capital 
investment of £8.7 million (2017: £7.5 million).

Dividends paid represent the final dividend for 2017 of  
6.0 pence per share (or £6.0 million) and the interim dividend for 
2018 of 3.1 pence per share (or £3.1 million). 

Taking all of these factors into account, net debt increased by 
£9.0 million during the year to £23.5 million at  
31 December 2018 (31 December 2017: £14.5 million).

Net debt (£000)

Cash
Borrowings

Net debt

2018

2017

Change

5,862
(29,376)

11,361
(25,851)

(5,499)
(3,525)

(23,514)

(14,490)

(9,024)

Bank facility
In December, we refinanced our unsecured, multi-currency 
revolving credit facility. The new £60 million facility (up from  
£45 million) is being provided by Barclays Bank plc and HSBC 
UK Bank plc and matures in December 2023. The Group 
operates comfortably within the terms of the facility.

Key Performance Indicators (‘KPIs’)
We utilise the financial highlights on the inside front cover to 
assess the financial performance and position of the Group. 
Pages 2 to 33 detail the performance of the Group using both 
financial and non-financial benchmarks.

Michael Scott
Chief Financial Officer
14 March 2019

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

33

/PRINCIPAL RISKS AND UNCERTAINTIES

Risk Management

Risk management is the responsibility of the Board and is a 
key factor in delivering the Group’s strategic objectives.

Approach to Risk Management
The Board is responsible for setting the risk appetite, establishing a culture  
of effective risk management and for ensuring that effective systems and 
controls are in place and maintained.

Senior managers take ownership of specific risks and implement policies and 
procedures to mitigate exposure to those risks.

Risk Management Process
The risk management process sits alongside our strong governance culture 
and effective internal controls to provide assurance to the Board that risks are 
being appropriately identified and managed.

IDENTIFY RISKS

ASSESS GROSS RISK

QUANTIFY NET RISK

IDENTIFY EXISTING 
MITIGATION

IDENTIFY ANY FURTHER 
ACTION REQUIRED

MONITOR AND CONTROL

34

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

How we manage risk
Risk is managed across the Group in the 
following ways:
•  The Board meets annually to review 
strategy and set the risk appetite.

•  Risks faced by the Group are identified 
during the formulation of the annual 
business plan and budget process, which 
sets objectives and agrees initiatives to 
achieve the Group’s goals, taking account 
of the risk appetite set by the Board.
•  Senior management and risk owners 

consider the root cause of each risk and 
assess the impact and likelihood of it 
materialising. The analysis is documented 
in a risk register, which identifies the level of 
severity and probability, ownership and 
mitigation measures, as well as any 
proposed further actions (and timescale for 
completion) for each significant risk.

•  The Group has an executive Risk 

Management Committee, chaired by the 
Chief Financial Officer. This Committee 
meets on a regular basis (generally 
quarterly). The status of the most 
significant risks and mitigations are 
reviewed at each meeting, with other risks 
reviewed on a cyclical basis.

•  The Executive Directors also meet with 
senior managers on a regular basis 
throughout the year. This allows the 
Executive Directors to ensure that they 
maintain visibility over the material aspects 
of strategic, financial and other risks. 
•  The Group’s Executive Directors also 
compile their own risk assessment, 
ensuring that a top-down, bottom-up 
approach is undertaken when considering 
the Group-wide environment. 

•  The Group’s Audit and Risk Committee 
assists the Board in assessing and 
monitoring risk management across the 
Group. The role of the Committee includes 
ensuring the timely identification and robust 
management of inherent and emerging 
risks, by reviewing the suitability and 
effectiveness of risk management 
processes and controls. The Committee 
also reviews the risk register to ensure net 
risk and proposed further actions are 
together consistent with the risk appetite 
set by the Board. 

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

h
g
H

i

y
t
i
l
i

b
a
b
o
r
P

i

m
u
d
e
M

05

09

13

07

10

15

04

11

12

14

06

08

w
o
L

Low

Medium

Impact

02

01

03

High

Principal risks

01 Macroeconomic conditions

09

Shortages or increased costs of 
appropriately skilled labour

02 Brexit

10 Customer credit risk

03 Raw material supply

11 Competitor activity

04 Raw material prices

12 Corporate and regulatory risks

05

Manufacturing capacity 
constraints

13 Cyber security

06 Unplanned plant downtime

14 Failure to develop new products

07

08

Unsuccessful branch 
network expansion

15

Failure to identify, complete and 
integrate bolt-on acquisitions

Ability to attract and retain 
key personnel and highly 
skilled individuals

Internal control
The Group has well-defined systems of 
internal control.

The Group has a robust process of 
financial planning and monitoring, which 
incorporates Board approval of operating 
and capital expenditure budgets. 
Performance against the budget is 
subsequently monitored and reported to 
the Board on a monthly basis. The Board 
also monitors overall performance against 
operating, safety and other targets set at 
the start of the year. Performance is 
reported formally to shareholders through 
the publication of results both annually 
and half-yearly. Operational management 
regularly reports on performance to the 
Executive Directors.

The Group also has processes in place for 
ensuring business continuity and 
emergency planning.

Day-to-day operations are supported by a 
clear schedule of authority limits that 
define processes and procedures for 
approving material decisions. This ensures 
that projects and transactions are 
approved at the appropriate level of 
management, with the largest and most 
complex projects being approved by the 
Board. The schedule of authority limits is 
reviewed on a regular basis so that it 
matches the needs of the business.

In order to further enhance the internal 
control and risk management processes, 
KPMG provides an outsourced internal 
audit service to the Group. KPMG work 
closely with the Risk Management 
Committee in delivering the Group’s 
internal audit programme.

With the assistance of the Audit and Risk 
Committee, the Board has reviewed the 
effectiveness of the system of internal 
control. Following its review, the Board 
determined that it was not aware of any 
significant deficiency or material weakness 
in the system of internal control.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

35

/PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

Risk profile
The principal risks monitored by the Board are as follows:

Principal Risk and Impact

MACROECONOMIC CONDITIONS 
Our products are used in the residential and 
commercial building and construction markets, both 
within the RMI sector, for new residential housing 
developments and for new construction projects.

Our private RMI business is strongly correlated to the 
level of household disposable incomes. Our new build 
business is particularly influenced by the level of activity 
in the house building industry.

As such, our business and ability to fund ongoing 
operations is dependent on the level of activity and 
market demand in these sectors, itself often a function 
of general economic conditions (including interest rates 
and inflation) in the UK.

BREXIT
There remains significant uncertainty over the impact 
of Brexit.

Risks related to the potential impact on 
macroeconomic conditions are described above.

Almost all of our sales are to UK-based businesses.

In addition, the vast majority of our workforce will have 
the right to remain and work in the UK post-Brexit.

However, some of our key raw materials originate in 
Europe, so any disruption in supplies could impact 
on our ability to manufacture our products and meet 
customer demand.

RAW MATERIAL SUPPLY
There are only a limited number of PVC resin and 
certain other raw material suppliers and we operate 
with limited material storage capacity.

As described above (see Brexit risk), failure to receive 
raw materials on a timely basis could impact on our 
ability to manufacture products and meet customer 
demand.

RAW MATERIAL PRICES
Our manufacturing operations depend on the supply 
of PVC resin, a material derivative of ethylene which in 
turn is a derivative of crude oil. 

The price of PVC resin can therefore be subject to 
fluctuations based on the markets for crude oil and 
ethylene, as well as the market for resin itself. 

In addition, although we pay for resin in sterling, crude 
oil and ethylene are priced in US dollars and euros 
respectively. As such, the price of resin in sterling is 
also impacted by international currency markets.

Our ability to pass on resin and other raw material or 
traded goods price increases to our customers will 
depend on market conditions at the time.

Strategic 
Priorities Mitigation

Risk Change in  
Reporting Period

Movement

•  Notwithstanding macro conditions,  

•  Increased political and 

economic uncertainty as a 
result of Brexit.

•  Construction output and 
general RMI market were 
broadly flat in 2018. CPA now 
forecast a marginal pick up in 
both for 2019.

•  New home registrations 
continue to increase.

•  UK base rate was increased in 
2017 and 2018, partly as a 
result of increasing inflationary 
pressure.

•  Increased uncertainty over 
how/when/if Brexit will be 
implemented.

we expect our strategic priorities and 
self-help initiatives to support sales 
and market share growth.

•  Initiatives include: growing market 

share, investment in our specifications 
team (targeting new build, commercial 
and public sector work) and 
expanding the branch network.
•  We operate comfortably within the 
terms of our newly refinanced bank 
facility and related financial covenants.
•  Reducing the pace of branch network 
expansion in 2018/19 should improve 
short-term profit and cash flows.

Actions taken include: 

•  6-month resin supply agreement for 
H1 2019, to support continuity of 
supply for our most critical raw 
material. 

•  Some suppliers for other raw materials 
have agreed to hold extra stocks (very 
limited capacity at our manufacturing 
sites). 

•  Finished goods stock build 

programme in progress for key lines 
where possible.

•  Selective credit insurance now in 

place.

•  Raw material tests to identify potential 

•  Brexit related supply risks 

increasing as described above.
•  Potential remains for increased 
resin supply originating from 
the US to come on line and 
deliver into Europe. 

•  Raw material pricing pressures 
continued into 2018, largely as 
a result of currency fluctuations 
and the impact of other 
uncertainties surrounding 
Brexit.

alternative suppliers.

•  Spot market for resin often available to 

access. 

•  Contractual arrangements for certain 

key suppliers include liquidated 
damages for failure to supply.
•  Regular reviews to test financial 

stability of key suppliers.

•  Where possible we pass through raw 

material or traded goods price 
increases to our customers.

•  Increasing the use of recycled material 
in our manufacturing partially mitigates 
exposure to resin prices.

•  Resin supply contracts contain 

mechanisms to help mitigate some 
variations in price.

•  Use of more than one supplier to 

provide competitive pricing for many 
raw materials and traded goods.

36

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Movement key:

 Increase 

 No change 

 Decrease

Strategic Priorities key:

Target growth in market share

Develop innovative new products

Explore potential bolt-on acquisition opportunities

Expand our branch network

Increase the use of recycled materials

Principal Risk and Impact

MANUFACTURING CAPACITY 
CONSTRAINTS
A requirement to run manufacturing facilities at high 
levels of utilisation in peak periods (e.g. to meet 
customer demand) can drive down Overall Equipment 
Effectiveness (‘OEE’) and result in other operational 
inefficiencies. 

Attempting to satisfy unexpectedly high demand 
without the requisite infrastructure in place may lead 
to a failure of people, systems and processes to 
perform.

Together these factors can result in adverse financial 
consequences.

UNPLANNED PLANT DOWNTIME
The business is dependent on the continued and 
uninterrupted performance of our production facilities.

Each of the facilities is subject to operating risks, 
such as: industrial accidents (including fire); extended 
power outages; withdrawal of permits and licences 
(e.g. the regulated operation of the recycling facility); 
breakdowns in machinery; equipment or information 
systems; prolonged maintenance activity; strikes; 
natural disasters; and other unforeseen events.

UNSUCCESSFUL BRANCH NETWORK 
EXPANSION 
We have invested significantly to expand the branch 
network over the last 3 years.

The network, including new branches, may fail to 
reach the required scale and profitability within an 
acceptable timeframe.

Looking further forward, good new sites may become 
more difficult to find. 

ABILITY TO ATTRACT AND RETAIN KEY 
PERSONNEL AND HIGHLY SKILLED 
INDIVIDUALS 
Our success depends inter alia, on the efforts and 
abilities of certain key personnel and our ability to 
attract and retain such people.

The senior team have significant experience in the 
relevant sectors and markets and are expected to 
make an important contribution to our growth and 
success.

Strategic 
Priorities Mitigation

Risk Change in  
Reporting Period

Movement

•  Co-extrusion capacity increased by 
around 40% in 2018 (5 new lines).
Foam capacity increased by around 
9% in 2018 (2 new lines).

•  A further 5 co-extrusion and 3 foam 

lines to be added in 2019.

•  Recruitment of additional trained 

labour in our foiling plant.

•  Strengthened management team in 
critical areas of production planning 
and logistics.

•  End-to-end review of critical order 
fulfillment processes in progress.

•  Regular planned maintenance to 
reduce the risk of plant failure. 
•  Maintenance capital investment of 

approximately £5 million per annum 
across the Group.

•  Extrusion facilities spread over  

3 manufacturing sites.

•  Group-wide disaster recovery plans in 

place.

New Building Plastics management 
team progressing initiatives to improve 
profitability:

•  More rigid pricing architecture.
•  Revised field sales and account 

management structure.

•  Drive to better stock availability and 
trials of new front-of-house and 
product displays.

•  Enhanced training to ensure all staff 
have the ability to sell the full range 
of products.

•  Profit improvement plan template 
for lowest performing branches.
•  Improved new site selection using 

location analysis tools.

•  Clear strategic direction provides 
an attractive backdrop to working 
at Eurocell.

•  Market rate compensation for all 

personnel, including leadership team.

•  Equity-based long-term incentive 
plans in place for senior team.

•  Some of these risks crystalised 
in 2018, with aspects of the 
mitigation (e.g. planned capital 
investment) currently in 
progress. 

•  Acquisition of Ecoplas has 
increased our recycling 
capacity and reduced our 
reliance on a single recycling 
plant.

•  Pace of expansion slowed in 

2018 to allow focus on 
consolidating existing estate, 
with more work to do in this 
area in 2019.

•  Continued focus on improving 
employee engagement and 
communication (e.g. new 
Group-wide Vision and Values 
launched in 2018.) 

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

37

/PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

Principal Risk and Impact

SHORTAGES OR INCREASED COSTS OF 
APPROPRIATELY SKILLED LABOUR 
We are subject to supply risks related to the availability 
and cost of labour, both in our manufacturing 
operations and in our branch business. Our 
headquarters are located in an area of generally full 
employment.

We may also experience labour cost increases 
(including those related to the Minimum Wage) or 
disruptions in circumstances where we have to 
compete for employees with the necessary skills and 
experience in tight labour markets.

CUSTOMER CREDIT RISK
There is an inherent risk that default by a large 
customer could result in a material bad debt.

COMPETITOR ACTIVITY
We have a number of existing competitors who 
compete on range, price, quality and service. 
Increased competition could reduce volumes and 
margins on manufactured and traded products.

CORPORATE AND REGULATORY RISKS
We may be adversely affected by the crystalisation 
of unexpected corporate or regulatory risks. These 
could include health and safety, data, reputational 
and environmental events, or other legal, taxation and 
compliance matters.

Strategic 
Priorities Mitigation

Risk Change in  
Reporting Period

Movement

•  Market level or better salaries and 

•  Third SAYE scheme planned 

good benefits package.

for 2019.

•  Induction and training programme.
•  First SAYE share-save scheme 

launched for all personnel in 2017, 
with a second scheme introduced in 
2018.

•  Progressing strategy to improve 

retention and recruitment, leadership 
and development, employee 
engagement and communication.

•  In-depth credit review for new and 

•  Increased economic 

ongoing customer accounts.

•  Experienced Credit Manager (over 15 
years with the Group) and strong 
credit control team.

uncertainty and falling 
consumer confidence may lead 
to more business failures. 

•  No material bad debts in 2018, 

•  Credit insurance implemented for 

but inherent risk remains.

large Profiles accounts from January 
2019.

•  Strong market and customer 

awareness, with good intelligence 
around competitor activity.

•  Focus on customer proposition and 

points of differentiation in product and 
service offering.

•  We continued to gain market 

share in both divisions in 2018.

•  The more uncertain market 
environment may have 
weakened some of our 
competitors.

•  We have procedures and policies in 
place to support compliance with 
regulations. 

•  Regular communication and training 

on policy compliance.

•  Monitoring procedures in place, 

including near miss and potential 
hazard reporting for health and safety 
matters.

•  Internal and third-party site audits to 
test compliance with our policies.

Recent developments widen the 
scope and increase the penalty 
regime for breaches in these 
areas. For example: 

•  Corporate Criminal Offence of 

Failure to Prevent the 
Facilitation of Tax Evasion 
(‘CCO’) legislation came into 
force on 30 September 2017.

•  General Data Protection 

Regulations (‘GDPR’) came 
into effect in May 2018.

38

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Movement key:

 Increase 

 No change 

 Decrease

Strategic Priorities key:

Target growth in market share

Develop innovative new products

Explore potential bolt-on acquisition opportunities

Expand our branch network

Increase the use of recycled materials

Strategic 
Priorities Mitigation

Risk Change in  
Reporting Period

Movement

•  Physical security of servers at 

third-party off-site data centre, with full 
disaster recovery capability.

•  Password and safe use policies in 

place, internet usage monitored and 
anti-malware used.

•  Network defences enhanced and wi-fi 
access controls improved in 2018. 

•  Cyber awareness/IT security 

campaign introduced for all employees 
in 2018.

•  Financial crime protection and cyber 

liability insurance in place from 
January 2019.

•  We invest continuously in research 
and development through our 
in-house team.

•  The team is highly focused on new 

ways to develop existing products and 
to be innovative with new ones. 
•  We have a strong product pipeline 
with more than 25 projects in 
development.

•  This remains a high profile area 
and is receiving considerable 
management focus.

•  Recent successes include: 
Coastline (a lightweight 
composite cladding for use on 
coastal properties), and 
extensions to the Skypod 
range. 

•  Public communication of bolt-on 

•  Significant value at stake with 

integration of and investment in 
Ecoplas. 

acquisitions being a strategic priority. 

•  Good knowledge of companies 

operating in our sector and related 
sectors.

•  Ecoplas and Kent Building Plastics 

acquired in 2018.

•  Tried and tested procedure for the 

integration of new acquisitions and a 
good track record of recent success.

Principal Risk and Impact

CYBER SECURITY
A breach of IT security (externally or internally) could 
result in an inability to operate systems effectively (e.g. 
viruses) or the release of inappropriate information 
(e.g. hackers).

FAILURE TO DEVELOP NEW PRODUCTS
Failure to innovate could reduce our growth potential 
or render existing products obsolete.

The launch of new products and new variants of 
existing products is an inherently uncertain process. 
We cannot guarantee that we will continuously 
develop successful new products or new variants of 
existing products.

Nor can we predict how customers and end-users 
will react to new products or how successful our 
competitors will be in developing products which are 
more attractive than ours.

FAILURE TO IDENTIFY, COMPLETE AND 
INTEGRATE BOLT-ON ACQUISITIONS
Exploring potential bolt-on acquisitions is one of our 
strategic priorities. 

We may not be able to identify appropriate bolt-on 
acquisitions.

Any future acquisition we do make poses integration 
and other risks which may affect our results or 
operations.

The acquisition and integration of companies is 
a complex, costly and time-consuming process 
involving a number of possible risks. These include 
diversion of management attention, failure to retain 
personnel, failure to maintain customer service levels, 
disruption to relationships with various third parties, 
system risks and unanticipated liabilities.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

39

/VIABILITY STATEMENT

As required by provision C.2.2 of the Code, the Directors have taken into 
account forecasts to assess the future funding requirements of the Group, and 
compared them with the level of committed available borrowing facilities.

A period of 3 years has been adopted 
as this is the timeframe used by the 
Board as our strategic and planning 
horizon. The assessment of viability has 
been made with reference to the 
Group’s current position and future 
prospects, our strategy, management of 
risk, and also the Board’s assessment 
of the outlook in the marketplace.

The Board considers its strategy and 
risks on strategy away days, and revisits 
these annually when considering the 
next year’s budget. The 3-year plan 
considers revenue and earnings growth 
and how this impacts on cash flows and 
key ratios. Operational plans and 
financing options are considered as part 
of this process.

In preparing the plan, we adopt a 
prudent forecast in respect of like-for-
like sales growth, but assume other 
initiatives, in line with the published 
strategy. The plan is stress tested by 
applying the following scenarios:

Scenario 1
Macroeconomic conditions lead to 
a decline in sales
Decreases in revenues have been 
applied over the 3-year plan period.

Scenario 2
Commodity prices and/or 
exchange rates or raw material 
shortages lead to a sustained 
increase in resin prices
Increases in resin costs have been 
applied over the 3-year plan period.

Scenario 3
Scenario 1 and 2 combined
There is a possibility that both of the 
above scenarios could materialise at the 
same time, therefore we have assessed 
the combined impact through the 
3-year plan period.

The Board considers these tests to  
be sufficient to test the viability of the 
Group given our size and the markets 
we operate within. As described in 
Principal Risks and Uncertainties above, 
we have measures in place to help 
mitigate the impact of these events 
should they occur.

The Directors confirm that we have  
a reasonable expectation that the 
Company and the Group will continue  
in operation and meet our liabilities as 
they fall due in the next 3 years.

Going Concern
The Directors have reviewed the 
Company’s and the Group’s forecast 
and projections, which demonstrate 
that the Company and the Group will 
have sufficient headroom on our bank 
facilities for the foreseeable future 
and that the likelihood of breaching 
the related covenants in this period 
is remote.

Accordingly the Directors 
continue to adopt the going 
concern basis in preparing the 
annual Financial Statements.

This Strategic Report was approved by the Board on 14 March 2019.

Mark Kelly 
Chief Executive Officer 

Michael Scott
Chief Financial Officer

40

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/ 
 
 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/

41

THE BOARD

Mark Kelly
Chief Executive Officer

Date of appointment: 
29 March 2016

Bob Lawson
Non-executive Chairman

Date of appointment: 
4 February 2015

Experience: 
Mark Kelly joined the Group in March 2016 and was 
appointed Chief Executive Officer in May 2016. He was 
formerly Chief Executive of Grafton Merchanting GB and 
previously worked for BDR Thermea Group BV, IMI and 
Novar. Mark has previous experience of the PVC windows 
and doors industry having worked for Duraflex and Celuform.

Experience: 
Bob Lawson is the Non-executive Chairman of Genus plc. 
He was previously the Chairman at Barratt Developments 
plc, Hays plc and the Federation of Groundwork Trust.  
Prior to this Bob was Managing Director for the Vitec Group 
for 4 years, Chief Executive Officer of Electrocomponents 
plc for 11 years and subsequently Chairman for a further  
6 years. Bob is Chairman of the Nomination Committee.

Committee membership:

Committee membership:

Michael Scott
Chief Financial Officer

Date of appointment: 
1 September 2016

Patrick Kalverboer
Non-executive Director

Date of appointment: 
16 August 2013

Experience: 
Michael Scott joined the Group as Chief Financial Officer in 
September 2016. Michael previously worked at Drax Group 
plc, where he held senior financial positions including Group 
Financial Controller and Head of Corporate Finance & 
Investor Relations. Prior to Drax, Michael worked for  
MT International and Arthur Andersen, where he qualified  
as a Chartered Accountant.

Experience: 
Patrick Kalverboer is managing partner of H2 Equity 
Partners, a private equity house that, prior to March 2015, 
held a controlling interest in Eurocell. Patrick has over  
20 years of private equity experience and has been involved 
in various investments made by H2 (and its predecessors)  
in both an executive and non-executive capacity.

Committee membership:

42

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/ 
 
 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Frank Nelson
Senior Independent Non-executive Director 

Martyn Coffey
Independent Non-executive Director

Date of appointment: 
4 February 2015

Date of appointment: 
4 February 2015

Experience: 
Frank Nelson was Finance Director of Galliford Try plc from 
2000 to 2012. He is the Senior Independent Non-executive 
Director at McCarthy & Stone plc and HICL Infrastructure 
Company Limited. Frank is also a fellow of the Chartered 
Institute of Management Accountants. He is the Chairman of 
the Audit and Risk Committee and is the Senior Independent 
Non-executive Director.

Experience: 
Martyn Coffey is the Chief Executive Officer of Marshalls plc. 
Prior to his role at Marshalls, Martyn was Divisional  
Chief Executive Officer at BDR Thermea Group BV,  
with responsibility for operations in the UK, France, 
Germany, Iberia and Italy. He is also a Director of the  
Mineral Products Association. Martyn is the Chairman  
of the Remuneration Committee.

Committee membership:

Committee membership:

Sucheta Govil
Independent Non-executive Director

Date of appointment: 
1 October 2018

Experience: 
Sucheta Govil is an independent consultant, providing 
advisory services to businesses on their strategic growth 
plans. Up until 1 November 2018, Sucheta was the  
Chief Marketing Officer of Royal DSM. She has a strong 
background in business-to-business, consumer and digital 
marketing, with specific expertise gained in a range of 
sectors and companies, including GSK and PepsiCo.

Committee membership:

Committee key:

 Member of the Audit and Risk Committee
 Member of the Remuneration Committee
 Member of the Nomination Committee
 Denotes Committee Chairman

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

43

/ 
 
 
 
 
 
I am committed to ensuring that the Company manages its 
affairs in compliance with the principles and provisions of the 
Code. I am pleased to report that the Board considers the 
Company to have complied with the relevant provisions of the 
Code throughout the year in all material respects. I can also 
confirm that, in the opinion of the Directors, this Annual Report 
presents a fair, balanced and understandable assessment of the 
Group’s position and prospects and provides the information 
necessary for shareholders to assess the Group’s strategy, 
business model and performance.

The Group’s strategy is outlined on pages 14 to 21 of the 
Strategic Report. 

The respective responsibilities of the Directors and the auditors 
in connection with the Financial Statements are explained in the 
Statement of Directors’ Responsibilities on page 71 and 
auditor’s report pages 72 to 78.

Patrick Kalverboer has advised of his intention to step down 
from the Board at the upcoming AGM. I would like to thank 
Patrick for his enormous contribution to the Group over the last 
five years, particularly for the important role he played in our 
successful IPO in 2015 and subsequently in shaping the 
strategy of the business.

I was delighted to welcome Sucheta Govil to the Board in 
October. Her wealth of commercial and marketing experience 
from a wide range of companies and industries will provide real 
value as we continue to progress our strategic priorities.

I am comfortable that the composition of the Board provides 
an appropiate balance of skills, experience, independence 
and knowledge to take the business through the next stages 
of its development.

I would like to thank my Board and management colleagues for 
their contributions to the governance of the Company. I look 
forward to working with them in 2019 to continue to build on 
the foundations and system of governance that we have 
established in support of our long-term objectives.

Bob Lawson
Chairman
14 March 2019

CORPORATE GOVERNANCE

Chairman’s Introduction

Letter from the Chairman

Dear Shareholder,
I am pleased to report that during 2018 we 
continued to develop and improve our systems of 
governance and internal control.

This Corporate Governance Statement, together with the 
Reports of the Nomination, Audit and Risk and 
Remuneration Committees on pages 45 to 67, explain 
how our governance framework operates and how we 
apply the principles of business integrity, high ethical 
values and professionalism in all our activities. I hope that 
it provides you with a meaningful insight into how we 
operate and the matters on which we have focused 
during the year.

As a Board, we recognise that we are accountable to 
shareholders for good corporate governance. We seek to 
promote consistently high standards of governance 
throughout the Group, which are recognised and 
understood by all.

Good governance involves good and effective leadership, 
robust systems and processes that are regularly tested, 
and a good understanding of risk appetite. The Board 
seeks to add value through guiding the strategy of the 
Group, constructive challenge and dialogue and through 
engagement with Shareholders and other stakeholders. 
Each Director continues to make a very valuable 
contribution to the Board.

This Corporate Governance Statement, which is part of 
the Directors’ Report, has been prepared in accordance 
with the principles of the UK Corporate Governance 
Code published in April 2016 (the ‘Code’), which the 
Board fully supports. The Code is published by the 
Financial Reporting Council and is available on its website 
at www.frc.org.uk.

44

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Corporate Governance Statement

Role of the Board
The Board comprises a Non-executive Chairman, four  
Non-executive Directors and two Executive Directors, who are 
equally and collectively responsible for the proper stewardship 
and leadership of the Company. Their biographical details are 
set out on pages 42 and 43.

The Code recommends that for companies beneath  
the FTSE 350, the Board should comprise at least two 
Non-executive Directors, who are determined by the Board  
to be independent in character and judgement and free from 
relationships or circumstances which may affect, or could 
appear to affect, this judgement. The Company regards 
Sucheta Govil, Martyn Coffey and Frank Nelson as ‘independent 
Non-executive Directors’ within the meaning of the Code.

The formal schedule of matters reserved for the Board’s 
consideration includes the following:
•  Approval of the Group’s strategy, long-term objectives, 

annual operating budgets and capital expenditure plans. 
•  Approving transactions of significant value or major strategic 

importance, including acquisitions. 

•  Approving significant changes to the Group’s capital, 

corporate or management structure. 

•  Monitoring and assessing the overall effectiveness of the 
Group’s risk management processes and internal control 
systems, including those related to health and safety, 
financial controls and anti-bribery policies and procedures. 

•  Approving the Annual and Half-Year Reports, including 

Financial Statements. 

•  Approving other corporate communications related to 

matters decided by the Board. 

•  Board appointments and succession planning and setting 

terms of reference for Board Committees. 

•  Remuneration matters, including the general framework for 

remuneration and share and incentive schemes. 

This structure enables the Board to make informed decisions on 
a range of key issues including strategy and risk management.

Role of the Chairman
The Board has concluded that the Chairman has met the 
independence criteria of the Code since appointment.

There is a clear division of responsibilities between the 
Chairman and the Chief Executive Officer.

The Chairman is responsible for ensuring that the Board 
functions effectively. He sets the agenda for Board meetings 
and ensures that adequate time is devoted to discussion of all 
agenda items, particularly strategic issues, facilitating the 
effective contribution of all Directors and ensuring that the 
Board as a whole is involved in the decision-making process.

Role of the Chief Executive Officer
The Chief Executive Officer has principal responsibility for all 
operational activities and the day-to-day management of the 
business, in accordance with the strategies and policies 
approved by the Board. The Chief Executive also has 
responsibility for communicating to the Group’s employees the 
expectations of the Board in relation to culture, values and 
behaviours.

Role of the Senior Independent Director and  
Non-executive Directors
The Senior Independent Director has an important role on the 
Board, providing a sounding board for the Chairman, leading on 
corporate governance issues and serving as an intermediary for 
the other Non-executive Directors. He is available to 
Shareholders if they have concerns which contact through the 
normal channels of the Chairman, Chief Executive Officer or 
other Executive Directors has failed to resolve, or for which such 
contact is not appropriate.

The Board has delegated specific responsibilities to the 
Nomination, Audit and Risk and Remuneration Committees.

The Nomination Committee Report on page 48 explains how 
the Board and senior management appointments, succession 
planning and development are being addressed.

All Non-executive Directors are required to allocate sufficient 
time to the Company to discharge their responsibilities 
effectively. The Non-executive Directors act in a way they 
consider will promote the long-term success of the Group for 
the benefit of, and with regard to the interests of its 
Shareholders.

The Audit and Risk Committee Report on pages 49 to 51 
provides details of how the Board applies the Code in relation to 
financial reporting, risk management and internal controls.

The Remuneration Committee Report on pages 52 to 67 gives 
details of Directors’ remuneration and policy.

Day-to-day management and the implementation of strategies 
agreed by the Board are delegated to the Executive Directors. 
The Board meets regularly to discuss key operational issues 
and prescribe actions as appropriate. The Group’s reporting 
structure below Board level is designed so that all decisions are 
made by those most qualified to do so in a timely manner.

Key to the structure is the Executive Committee (the ‘Steering 
Group’), comprising nine senior managers, including the two 
Executive Directors. Management teams report to members of 
the Steering Group, which meets each month. The Board 
receives regular updates from the Steering Group in relation to 
business issues and developments.

Board composition, commitment and election 
of Directors
The Nomination Committee leads the process for Board 
appointments and makes recommendations to the Board.

On appointment, Board members, in particular the Chairman 
and the Non-executive Directors, disclose their other 
commitments and agree to allocate sufficient time to the 
Company to discharge their duties effectively and ensure that 
these other commitments do not affect their contribution.

The current Board commitments of all Directors are shown on 
pages 42 and 43. Their terms of appointment are reported on 
pages 59 and 60. Directors’ length of service on the Board is 
set out in the table overleaf.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

45

/CORPORATE GOVERNANCE

Corporate Governance Statement continued

Length of service

Date joined Eurocell

Date joined the Board

Bob Lawson
Mark Kelly
Michael Scott
Patrick Kalverboer
Frank Nelson
Martyn Coffey
Sucheta Govil

1 January 2015
29 March 2016
1 September 2016
16 August 2013
1 January 2015
1 January 2015
1 October 2018

4 February 2015
29 March 2016
1 September 2016
16 August 2013
4 February 2015
4 February 2015
1 October 2018

The Company’s Articles of Association contain powers of 
removal, appointment, election and re-election of Directors and 
provide that all of the Directors must retire and may offer 
themselves for re-election at each Annual General Meeting 
(‘AGM').

At the upcoming AGM, all the Directors (other than  
Patrick Kalverboer) intend to offer themselves for re-election. 
We consider all the Directors to be effective, committed to their 
roles and to have sufficient time available to perform their duties.

Board evaluation and effectiveness
A performance evaluation of the Board and its Committees is 
undertaken on a periodic basis. These reviews typically consider 
the following:
•  Effectiveness of the Board’s decision-making.
•  Strategy development process.
•  Board composition.
•  Succession planning. 
•  Risk and risk management systems.
•  Culture.

The evaluation process is designed to stimulate thought and 
discussion, and includes consideration over the effectiveness of 
Executive Directors, Non-executive Directors and the Chairman. 
Under this process, the Senior Independent Director separately 
reviews the Chairman’s performance with the other  
Non-executive Directors. Evaluation results are considered  
by the Chairman and discussed by the Board.

In accordance with the Code, an external evaluation of the 
Board is carried out every 3 years by an independent third-party 
facilitator. Such an external evaluation was recently completed 
by Deloitte LLP.

In this instance, the review covered specific areas relating to 
leadership, development of strategy and forward plan, Board 
composition, engagement and dynamics. The anonymity of 
respondents was ensured in order to promote an open and 
frank exchange of views. The findings indicated a consensus 
view that the Board and its committees work in a constructive 
and collaborative way, and are operating effectively.

The review did highlight a number of focus areas for the Board 
and its committees to consider during 2019, including:
•  Ensuring that Board engagement includes consideration of 

broader stakeholders across the whole organisation.
•  More Board time on development of the strategy and the 

forward plan.

•  Better reporting of early warning indicators/red flags.

An evaluation report has been prepared for discussion at the 
May 2019 Board meeting. This will likely result in an action plan 
to be approved and progressed through the year.

The Board believes that the evaluation process described above 
is thorough, robust and works well. All Directors engage fully, 
with a genuine desire to enhance overall Board performance. 
The process includes sufficient objectivity and confidentiality to 
ensure that challenge is acknowledged and acted upon.
Taking all of the above into account, the Board is satisfied that the 
composition of the Board and its Committees provides an 
appropriate balance of skills, experience, independence and 
knowledge to allow the Board and its Committees to discharge 
their duties and responsibilities effectively and in line with the Code.

Board meetings and attendance
There were 6 regular Board meetings scheduled during 2018,  
4 meetings of the Audit and Risk Committee, 3 meetings of the 
Remuneration Committee and 2 meetings of the Nomination 
Committee. Non-executive Directors also attended site visits.

The Chief Executive and Chief Financial Officer are usually 
invited to attend Audit and Risk Committee meetings, although 
the Audit and Risk Committee also meets with the external 
auditor without any Executive Director being present. 

The Chief Executive is invited to attend Remuneration Committee 
meetings when appropriate. 

The Company Secretary is also Secretary to the Remuneration 
Committee and the Audit and Risk Committee, and attends 
meetings for this purpose.

Number of meetings 
attended

Bob Lawson
Frank Nelson
Martyn Coffey
Patrick Kalverboer
Mark Kelly
Michael Scott
Sucheta Govil

Board

6/6
6/6
6/6
5/6
6/6
6/6
2/2

Audit and
Risk
Committee

Remuneration
Committee

Nomination
Committee

–
4/4
4/4
–
–
–
1/1

3/3
3/3
3/3
–
–
–
1/1

2/2
2/2
2/2
1/2
2/2
–
0/0

The Company Secretary
All the Directors have access to the advice and services of the 
Company Secretary. The Company Secretary has responsibility 
for ensuring that all Board procedures are followed and for 
advising the Board, through the Chairman, on governance 
matters. The Company Secretary provides updates to the 
Board on regulatory and corporate governance issues,  
new legislation, and Directors’ duties and obligations.  
The appointment and removal of the Company Secretary  
is one of the matters reserved for the Board.

Whenever necessary, Directors may take independent 
professional advice at the Company’s expense. Board 
Committees are provided with sufficient resources  
to undertake their duties, including the option to appoint 
external advisers when they deem it appropriate.

46

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/ 
 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Board induction, development and support
New Directors receive a formal induction on joining the  
Board, which covers Group policies and other key information. 
Tailored training may be arranged to meet individual needs,  
for example to refresh knowledge of the Listing Rules and 
regulatory compliance. Typically, a new Director will meet the 
Chairman and other Non-executive Directors in one-on-one 
sessions; he or she will have meetings with key management, 
briefings with external advisers and Shareholders, and a 
programme of site visits will be arranged at which the Director 
meets site-based staff to gain a full understanding of the business.

Looking forward, it is the Company’s expectation that training 
will be built in to the annual Board programme, designed to 
incorporate a range of in-depth topics of particular relevance to 
the business. Training needs will be identified through the Board 
evaluation process and through individual reviews between the 
Directors and the Chairman. Directors are expected to attend 
external courses and seminars as appropriate to maintain and 
develop their Board competencies.

During 2018, there were Board briefings relating to changes to 
financial reporting and corporate governance (including the 
Revised UK Corporate Governance Code and related 
remuneration provisions) and defence. There were also 
individual meetings between Non-executive Directors and senior 
managers relating to areas of particular interest.

Engagement with Shareholders
The Board considers that communications with Shareholders are 
extremely important. Since becoming a listed business, we have 
developed open and frequent dialogue with investors. The Chief 
Executive and Chief Financial Officer meet regularly with major 
Shareholders and potential investors to discuss the Group’s 
performance, strategic issues and shareholder investment 
objectives. We also periodically arrange site visits for investors.

The Strategic Report comments in detail (pages 34 to 39) on 
the nature of the principal risks and uncertainties facing the 
Group; in particular those that would threaten our business 
model, future performance, solvency or liquidity and the 
measures in place to mitigate them. In conducting its review, 
the Board has included a robust assessment of these risks and 
the effectiveness of mitigating controls.

The Audit and Risk Committee Report on pages 49 to 51 
describes the internal control system and how it is managed 
and monitored.

The Board confirms that no significant failings or weaknesses 
were identified in relation to the review. The Board also 
acknowledges that such systems are designed to manage, 
rather than eliminate, the risk of failure to achieve business 
objectives and can only provide reasonable and not absolute 
assurance against material misstatement or loss.

Statement of compliance with the Code
This Corporate Governance Statement, together with the 
Nominations Committee Report, the Audit and Risk Committee 
Report and the Remuneration Committee Report, provide a 
description of how the main principles of the Code have been 
applied within Eurocell during 2018.

It is the Board’s view that Eurocell was in compliance with the 
relevant provisions set out in the Code in all material respects. 
This statement complies with sub sections 2.1, 2.2(1), 2.3(1), 
2.5, 2.7 and 2.10 of Rule 7 of the Disclosure Rules and 
Transparency Rules of the Financial Conduct Authority.  
The information required to be disclosed by sub-section 2.60  
of Rule 7 is shown on pages 68 and 70.

Annual General Meeting
Our AGM will be held at Fairbrook House on 10 May 2019.

Alongside the Annual and Half-Year Results, the Group follows a 
regular reporting and announcement schedule to ensure that 
matters of importance affecting the Group are communicated to 
investors. In addition, the Group continues to improve its investor 
website (investors.eurocell.co.uk), which was launched during 2017.

The notice of our AGM, together with the Directors’ voting 
recommendations on the resolutions to be proposed, is 
included on a separate circular to shareholders and will be 
dispatched at least 20 working days before the meeting.  
The notice will be available to view at investors.eurocell.co.uk.

During 2018, a total of approximately 70 investor meetings  
were held, at which at least 45 institutions were represented. 
Feedback from these meetings and other shareholder 
communications are provided to the Board. The Board also 
receives copies of analysts’ and brokers’ briefings.

All Directors attend the AGM, including the Chairs of the  
Audit and Risk, Remuneration and Nomination Committees, 
who are available to answer questions. The Board welcomes 
questions from Shareholders who have an opportunity to raise 
issues informally or formally before or during the meeting.

The Chairman is available to meet with institutional Shareholders 
to discuss governance and strategy and gain an understanding 
of Shareholder views and concerns. The Chairman ensures  
that the views of Shareholders are communicated to the  
Board as a whole. The Senior Independent Director and  
other Non-executive Directors are also available to meet 
Shareholders separately if requested.

For each proposed resolution, the proxy appointment forms 
provide Shareholders with the option to direct their proxy vote 
either for or against the resolution or to withhold their vote.  
The proxy form and any announcement of the results of a vote 
make it clear that a ‘vote withheld’ is not a vote in law and will 
not be counted in the calculation of the proportion of the votes 
for and against the resolution.

Risk management and internal control
The Board acknowledges its responsibility for determining the 
nature and extent of the significant risks it is willing to take in 
achieving its strategic objectives, and for the Group’s system of 
internal control.

The Board has carried out a review of the effectiveness of the 
Group’s risk management and internal control systems, 
including financial, operational and compliance controls, for the 
period covered by this Annual Report.

All valid proxy appointments are properly recorded and counted 
by Equiniti, the Company Registrars. Information on the number 
of shares represented by proxy, the proxy votes for and against 
each resolution, and the number of shares in respect of which 
the vote was withheld for each resolution, together with the 
proxy voting result, are given at the AGM. The total votes cast, 
including those at the AGM are published on our website 
(investors.eurocell.co.uk) immediately after the meeting.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

47

/CORPORATE GOVERNANCE

Nomination Committee

Statement from Bob Lawson, Chair of the Nomination Committee

Dear Shareholder,
I am pleased to report to you on the main activities of 
the Committee and how it has performed its duties 
during 2018. I chair Nomination Committee meetings, 
but would not do so where the Committee was 
discussing matters relating to my own reappointment 
or replacement as Chairman.

During the year the Nomination Committee held 2 scheduled 
meetings. Attendance at meetings is shown on page 46.

Activities during the year
•  Recruitment of a new independent Non-executive Director, 

Sucheta Govil.

•  Organisational succession and development planning at 

Board and senior management level. 

Diversity
The Committee remains committed to achieving diversity  
in its widest sense in the composition of the Board, senior 
management and throughout the Group. This includes  
diversity in gender and ethnicity.

Our objective is to recruit people with an appropriate range of 
skills, knowledge and experience. We would like to see women 
represented fairly on the Board and Steering Group and we will 
continue to work towards this. Our overriding policy in any new 
appointment is to select on merit to ensure the continued 
success of the business.

Bob Lawson
Chair of Nomination Committee
14 March 2019

Members:
Bob Lawson (Chairman)
Patrick Kalverboer
Frank Nelson
Martyn Coffey
Mark Kelly
Sucheta Govil

Role and responsibilities:
The principal duties of the Nomination Committee are to:
•  Keep under review the structure, size and composition 

of the Board, including the skills, knowledge and 
experience required by it.

•  Keep under review the time commitments required 

from Non-executive Directors. 

•  Consider succession planning for the Directors and 
other senior managers, giving due weight to the 
achievement of diversity in its widest sense. 
Identify and nominate candidates to fill any vacancies 
arising in Board positions. 

• 

48

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Audit and Risk Committee

Statement from Frank Nelson, Chair of the Audit and Risk Committee

Dear Shareholder,
I am pleased to report to you on the Audit and Risk 
Committee’s objectives and activities during 2018.  
This report, which is part of the Directors’ Report, 
explains how the Audit and Risk Committee has 
discharged its responsibilities during 2018, and reflects 
the recent changes to reporting under the Code. I hope 
you find it useful and informative.

The role of the Audit and Risk Committee is to oversee financial 
reporting. The Committee reviews the ongoing effectiveness of 
the Group’s internal controls and provides assurance on the 
Group’s risk management processes. The Committee also 
assesses information received from the external and internal 
audit functions.

The Committee has reviewed the Group’s Financial Statements 
contained in this Annual Report and is satisfied that they 
present a fair, balanced and understandable assessment of the 
Group’s position and prospects. The Committee has provided 
assurance to this effect to the Board.

The Audit and Risk Committee is the body appointed by the 
Board with responsibility for carrying out the functions required 
by the Listing Rules DTR 7.1.3R. The terms of reference of the 
Committee include all the matters required under the Code.
The Chairman of the Committee is a Fellow of the Chartered 
Institute of Management Accountants and the Board is satisfied 
he has recent and relevant financial experience as required by 
the Code.

During the year, the Audit and Risk Committee held 4 scheduled 
meetings. Attendance is shown on page 46.

The external auditors were invited to attend all meetings of the 
Committee. Other individuals, such as the Chief Executive 
Officer, the Chief Financial Officer and other members of the 
Board are invited to attend the Committee meetings as and 
when appropriate.

In addition, the external auditor met with the Committee without 
executive management being present. The external auditor met 
separately with each of the Audit and Risk Committee Chairman 
and the Chief Financial Officer.

Summary of activities
The areas of particular focus for the Committee in 2018, and up 
to the date of this Annual Report, were as follows:
•  Reviewed the 2017 and 2018 Annual Reports, as well as the 

2018 Half-Year Report. 

•  Considered information presented by management on 

significant accounting estimates and judgements adopted in 
respect of the Group’s 2017 and 2018 Financial Statements 
and the 2018 Half-Year Report. 

•  Reviewed reports from the external auditor setting out  

their findings as a result of their audits for the years ended 
31 December 2017 and 2018, as well as their review of the 
2018 Half-Year Report. 

•  Reviewed the external auditor’s plan for their audit for the 

year ended 31 December 2018. 

•  Reviewed documentation prepared to support the viability 
statement and going concern assumption set out on  
page 40. 

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

49

Members:
Frank Nelson (Chairman)
Martyn Coffey
Sucheta Govil

The Company Secretary acts as secretary to the Committee.

Role and responsibilities:
The key responsibilities of the Committee are to:
•  Review the Annual Report, Half-Year Report and any other 
formal announcements relating to the Group’s financial 
performance, giving due consideration to significant 
accounting issues and judgements contained therein,  
as well as compliance with accounting standards and  
other legal and regulatory requirements. 

•  Review the Annual Report and Financial Statements to 

advise the Board on whether they give a fair, balanced and 
understandable explanation of the Group’s business and 
performance over the relevant period. 

•  Review the Group’s financial reporting systems and 

procedures. 

•  Review the Group’s internal controls and risk management 
systems and advise the Board whether they are adequate, 
by considering reports on their effectiveness from the  
Chief Financial Officer and Chief Executive Officer, together 
with reports from the Group’s outsourced internal auditor 
and from the external auditor. 

•  Review and update the Group’s risk register.
•  Review the Group’s procedures to ensure compliance with 
the provisions of the Bribery Act 2010 and the Group’s 
whistleblowing policy. 

•  Review external auditor’s independence and objectivity, 
audit and non-audit fees and make recommendations 
regarding audit tender and the appointment and 
remuneration of the auditor, together with the terms of their 
engagement. 

•  Review the annual audit plan and monitor the effectiveness 

of the external audit process. 

•  Monitor and review the effectiveness of the outsourced 
internal audit function. Review the internal audit plan, all 
internal audit reports, and review and monitor 
management’s responses to the findings and 
recommendations of the internal audit function. 

•  Consider the adequacy of the Group’s finance function.
•  Review the Group’s tax strategy.
•  Review the Committee Terms of Reference.

/CORPORATE GOVERNANCE

Audit and Risk Committee continued

Summary of activities continued
•  Considered the impact of new accounting standards and 

financial reporting requirements, including guidance issued 
by the Financial Reporting Council (‘FRC’). 

•  Considered reports by management related to the 

effectiveness of the Group’s systems of risk management 
and internal control. 

•  Reviewed the Group’s risk register.
•  Considered reports prepared by the Group’s outsourced 

internal audit function. 

•  Reviewed and updated the Group’s Whistleblowing and 

Anti-bribery policies.

The Committee is kept up to date with changes to accounting 
standards and developments in financial reporting, company 
law and other regulatory matters through presentations from the 
external auditor, Chief Financial Officer and the Company’s 
Finance function.

Key accounting estimates and judgements
As described above, the Committee reviewed the key estimates 
and judgements used in the preparation of the Group’s 2018 
Financial Statements. These were as follows:

Inventory valuation 
The Committee critically reviewed the carrying value of the 
Group’s inventory, particularly with regard to management’s 
assessment of the appropriate level of provisioning against 
obsolescence as at 31 December 2018. This review was 
undertaken in the context of current trading and the forecast for 
the next financial year. The Committee concurred with 
management’s assessment of the carrying value of Group 
inventory. The Committee noted that there continues to be 
considerable management focus on both the optimisation of 
finished goods inventory levels and, looking forward, on the 
operational controls over the management of inventory. 

Accounts receivable recoverability 
The Committee considered and critically evaluated the Group’s 
methodology with respect to setting provisions for potential bad 
and doubtful debts, as well as the absolute level of provisions 
held as at 31 December 2018. This work included a review of 
the Group’s implementation of IFRS 9 (Financial Instruments), 
which became effective on 1 January 2018. Under the new 
standard, the Group adopted the expected credit loss approach 
to receivables impairment, which requires the use of forward-
looking statistical modelling to determine the appropriate level of 
provision. The Committee’s review also took into account the 
specific nature and characteristics of customers in the Group’s 
2 major divisions. The Committee is satisfied that the current 
level of provisions is appropriate. 

Provisions for dilapidations on leased properties 
The Group currently operates with over 200 branches, each of 
which is situated in a leased property. Leases are typically for 
5 years, with a 3-year break clause. The Committee undertook 
a review of the methodology used to estimate the liability for 
remedial works that may arise with respect to the Group’s 
leasehold properties, as well as the absolute level of provision 
held and amounts utilised. The Committee is satisfied that the 
current level of provision is reasonable. 

50

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

Valuation of intangible assets
The Committe considered the key estimates applied in valuing 
identifiable intangible assets generated through business 
combinations, including customer relationship assets.  
The Committee is satisfied that key estimates applied to value 
acquired intangibles are reasonable. 

Implementation of IFRS 15 (Revenue from Contracts 
with Customers) and IFRS 16 (Leases)
The Committee reviewed the Group’s implementation of  
IFRS 15, effective 1 January 2018. The Committee agreed with 
management’s conclusion that the impact of IFRS 15 is not 
material, because the Group’s revenue contracts are 
constructed around the delivery of goods in satisfaction of 
individual purchase orders, and do not contain multiple 
performance criteria.

The Committee also reviewed the Group’s preparation for the 
implementation of IFRS 16, effective 1 January 2019. This work 
included completeness tests for transactions within the scope 
of the new standard an assessment of key assumptions  
(e.g. discount rates applied). The Committee is satisfied that the 
Group is well prepared to implement the new leasing standard 
from the effective date and that the associated disclosures 
included in the 2018 Financial Statements are appropriate.

Non-underlying income and expenditure
The Committee reviewed the presentation of the Statement of 
Comprehensive Income, which includes the classification of 
certain items of income and expenditure as non-underlying.  
The Committee is satisfied that the non-underlying items are 
appropriately classified and that application of a three-column 
approach to the statement provides a fair and balanced 
presentation of the Group’s results for the year. 

Risk management
The Group’s risk management processes are set out in detail on 
pages 34 to 35.

The Group maintains a risk register that identifies key risks, the 
probability of those risks occurring and the impact they would 
have on the Group if unmitigated. Against each gross risk, the 
controls that exist to manage and, where possible, minimise or 
eliminate those risks are also listed, and an assessment of net 
risk is provided. The risk register also identifies any further 
actions required such that net residual risk is consistent with the 
risk appetite set by the Board. The register is regularly updated 
to reflect changes in circumstances.

The Group’s Risk Management Committee is chaired by the 
Chief Financial Officer. This Committee reviews significant risks 
and the status of related mitigating actions each quarter.

The Audit and Risk Committee reviews the risk register twice 
per year to ensure the timely identification and robust 
management of inherent and emerging risks is taking place.  
To the extent that any failings or weaknesses are identified 
during the review process, appropriate measures are taken to 
remedy these.

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Whistleblowing and bribery
The Audit and Risk Committee monitors any reported incidents 
under our whistleblowing policy, which is available to all 
employees. This policy sets out the procedure for employees to 
raise legitimate concerns about any wrongdoing without fear of 
criticism, discrimination or reprisal. No matters were raised 
under the policy during 2018.

The Audit and Risk Committee also takes responsibility for 
reviewing the policies and procedures adopted by the Group to 
prevent bribery. The Group is committed to a zero-tolerance 
position with regard to bribery. The Committee is satisfied that 
the Group’s procedures with respect to these matters are 
adequate.

Frank Nelson
Chair of the Audit and Risk Committee
14 March 2019

Information relating to the management of risks and any 
changes to the assessment of key risks is reported by the  
Audit and Risk Committee to the Board.

Internal controls
The Group has an established internal control framework,  
the key features of which include clearly defined reporting lines 
and authorisation limits and a comprehensive budget and 
monthly reporting system. The schedule of authorisation limits is 
regularly reviewed to ensure it remains appropriate as the 
business develops.

The internal control framework governs the internal financial 
reporting process of the business, with checks and balances 
built into the system that are designed to reduce the likelihood 
of material error or fraud.

The Committee monitors and reviews the effectiveness of 
internal controls on an ongoing basis, primarily by reviewing 
reports from senior management.

Internal audit
KPMG provide an outsourced Internal Audit function.  
During 2018, the Committee worked with KPMG to set the 
programme for the year, which included reviews of health  
and safety processes, cyber security and GDPR compliance,  
as well as the procure-to-pay and recruitment and retention 
processes. The Committee also reviewed the Group’s progress 
implementing improvement recommendations raised through 
the internal audit process and found it to be satisfactory.

External audit and auditors’ independence
The Audit and Risk Committee has primary responsibility for 
making a recommendation to the Board on the appointment, 
reappointment and removal of the external auditors. It keeps 
under review the scope and results of the audit, its cost- 
effectiveness and the independence and objectivity of the 
auditors. There are no contractual obligations restricting our 
choice of external auditors.

The Group’s current auditors, PwC were appointed at the  
Audit and Risk Committee meeting on 29 April 2015, following 
the Company’s IPO. PwC has processes in place designed to 
maintain independence, including regular rotation of the audit 
partner. 

The Committee has also adopted policies to safeguard the 
independence of its external auditors. Any work awarded to the 
external auditors with a value of more than £5,000 in aggregate 
in any financial year, other than an audit, requires the specific 
approval of the Committee. Where the Committee perceives 
that the independence of the auditors could be compromised, 
the work will not be awarded to it. Details of amounts paid to 
PwC for audit and audit related assurance services in 2018 are 
set out on page 91. The audit related assurance services 
provided were in relation to the Half-Year Report.

An annual review of external audit effectiveness is undertaken 
by the Committee.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

51

/CORPORATE GOVERNANCE

Directors’ Remuneration Report

Remuneration Committee Chairman’s Letter

Dear Shareholder,
I am pleased to present the Directors’ Remuneration 
Report for 2018. The report is split into two parts:
•  Part A: The Directors’ Remuneration Policy – which sets out 
the remuneration policy for which shareholder approval will 
be sought at the 2019 AGM, given that Eurocell has reached 
the end of its 3-year shareholder approved policy period; 
and

•  Part B: The Annual Report on Remuneration – which sets 

out payments and awards made to the Directors and details 
the link between Company performance and remuneration 
for 2018 and how the policy will be operated for 2019.

Accordingly, at our 2019 AGM, there will be 2 remuneration-
related resolutions presented: (i) the normal annual advisory 
vote on our Directors’ Remuneration Report; and (ii) the vote to 
approve our new Directors’ remuneration policy, which will apply 
to all payments to be made to Directors from the  
2019 AGM and which (unless altered with shareholders’ 
approval) will apply for a period of 3 years.

Work of the committee during the year
The Committee met 3 times during 2018. The main Committee 
activities during the year (full details of which are set out in the 
relevant sections of this report) included:
•  Agreeing the performance against the targets and payout for 

the 2017 annual bonus awards.

•  Agreeing Executive Director base salary increases from  

1 April 2018.

•  Setting the performance targets for the 2018 annual bonus.
•  Agreeing the award levels and earnings per share and 
operating cash flow targets for the 2018 PSP awards.

•  Considering the new UK Corporate Governance Code and 
updating the Remuneration Committee terms of reference.
•  Reviewing the Remuneration Policy, considering appropriate 
updates where necessary and communicating with the 
Company’s major investors and representative bodies.

Pay for performance
As described in earlier sections of this Annual Report, our senior 
management team delivered good progress against our 
strategic priorities in 2018. The highlights include further 
increases in market share, with strong organic sales growth of 
12% driven from all areas of the business. We also increased 
our use of recycled material, with further progress secured for 
the future via the acquisition of Ecoplas. 

However, strong sales growth combined with significant mix 
changes impacted negatively on the efficiency of our 
manufacturing operations, leading to increased manufacturing 
and distribution costs. 

As a result, despite strong sales growth, we reported adjusted profit 
before tax of £22.5 million, down 8% on last year. Reported profit 
before tax of £22.1 million is down 7% on last year.

Cash conversion was impacted by working capital investment 
required to support the strong sales growth and a stock build 
programme commenced towards the end of the year, designed 
to partially mitigate the risk of disruption to our business due  
to Brexit. Underlying operating cash flow was £22.0 million 
(2017: £28.8 million).

Members:
Martyn Coffey (Chairman)
Bob Lawson
Frank Nelson
Sucheta Govil

Role and Responsibilities:
The Committee’s principal responsibilities are to:
•  Recommend to the Board the remuneration 
strategy and framework for the Chairman, 
Executive Directors and senior managers. 

•  Determine, within that framework, the individual 
remuneration arrangements for the Executive 
Directors and senior managers. 

•  Oversee any major changes in employee benefit 

structures throughout the Group.

52

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Implementation of the Remuneration Policy for 2019
The Remuneration Committee intends to operate the 
Remuneration Policy for 2019 as follows. 

Base salaries 
Salary levels will be positioned to reflect experience and 
responsibility. Mark Kelly’s and Michael Scott’s current salaries 
are £374,544 and £239,292 respectively. With effect from  
1 April 2019, these salaries will be increased by 5%. 

Pensions/benefits 
A defined contribution/salary supplement of 15% of salary will 
continue to be offered, together with a standard suite of other 
benefits. 

Annual bonus 
The maximum annual bonus remains at 100% of salary.  
For 2019, reflecting Eurocell’s underlying strategy, 70% of the 
bonus will be based on adjusted profit before tax and 30%  
will be based on cash flow targets. The targets will be subject  
to a health and safety underpin. Any bonus in excess of 75%  
of salary will be deferred into shares for 3 years.  

Long-term incentives 
PSP awards are expected to be made in April 2019.  
Award levels will be set at 100% of salary for Mark Kelly and 
Michael Scott. Performance targets will be based on 3-year 
earnings per share growth (two-thirds of the award) and cash 
flow (one-third) targets. 

The Committee believes that the above approach takes  
due account of market and best practice and, importantly,  
also reflects and supports Eurocell’s strategy and promotes the 
Company’s long-term success.

I hope that you will continue to show support for our  
approach to remuneration at Eurocell. Should you have any 
queries or comments, please feel free to contact me at  
martyn.coffey@eurocell.co.uk.

Yours sincerely

Martyn Coffey
Chair of the Remuneration Committee
14 March 2019

Against stretching targets, this performance has resulted in no 
bonus being awarded to the Executive Directors under the 
Annual Bonus Plan. Further details of performance against the 
relevant targets can be found on page 63 of this report.

Performance Share Plan (‘PSP’) awards originally granted in 
2016 are expected to lapse in 2019 as a result of EPS and cash 
flow performance to 31 December 2018 being below threshold. 

Proposed changes to the remuneration policy
Following a detailed review of the Remuneration Policy,  
the Committee’s main conclusions were that the current policy, 
originally set at IPO in 2015 and formally approved by 
shareholders at the 2016 AGM, continues to remain appropriate 
for Eurocell. As such, the Committee is only proposing minor 
updates in respect of recent developments in governance and 
to ensure the policy is not out of line with that of similarly sized 
FTSE SmallCap companies. No increases to variable pay levels 
are proposed. 

The proposed changes to Eurocell’s remuneration policy are 
as follows:
•  Annual bonus deferral will be formalised and made 

compulsory. Currently, the Committee can determine each 
year whether to operate bonus deferral into shares (most 
recently deferring half of the bonus paid). Going forwards, 
100% of any annual bonus awarded to Executive Directors 
above 75% of salary will be compulsorily deferred into 
Eurocell shares for 3 years from grant. The proposed 
approach is considered to be simpler from an administrative 
perspective, where low levels of bonus are awarded, and is 
considered fairer as participants will have greater certainty in 
respect of the level of deferral that will be operated. It also 
ensures that the bonus potential is competitive against 
similarly sized SmallCap companies. Formally deferring half 
of any annual bonus awarded on a compulsory basis is 
considered too onerous from both an administrative and 
market competitive perspective.

•  Shareholding guidelines will be increased from 100% to 

200% of salary from the 2019 AGM in line with best practice. 
However, rather than operating a fixed timeframe to achieve 
the guidelines, a more market standard approach will be 
adopted. Going forwards, Executive Directors will be 
required to retain 50% of the net of tax shares which vest 
under deferred bonus and PSP awards until the new 
guideline is met.

•  To ensure compliance with the new UK Corporate 

Governance Code: 
–  A 2 year post-vesting holding period will be introduced for 
all PSP awards granted to Executive Directors after the 
2019 AGM; and

–  Future Executive Director appointments will be offered a 

lower pension than the 15% of salary currently offered, to 
the extent this is possible, so as to align senior executive 
pension provision closer to workforce norms over time. 
No changes will be made to incumbent pension provision.

Annual bonus and the normal PSP award grant policy will each 
remain capped at 100% of salary.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

53

/ 
CORPORATE GOVERNANCE

Directors’ Remuneration Report continued

Explanatory foreword
This report contains the material required to be set out as the Directors’ Remuneration Report for the purposes of Part 4 of  
The Large and Medium-sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013. 

Part A sets out the Remuneration Policy for which shareholder approval will be sought at the 2019 AGM, given that Eurocell has 
reached the end of its 3-year shareholder approved policy period.

Part B constitutes the Annual Report on Remuneration. The auditors have reported on certain parts of the Annual Report on 
Remuneration and stated whether, in their opinion, those parts have been properly prepared in accordance with the  
Companies Act 2006. Those parts which have been subject to audit are clearly indicated.

PART A: DIRECTORS’ REMUNERATION POLICY

Policy scope
The Policy applies to the Chairman, Executive Directors and Non-executive Directors.

Policy duration
The new Directors’ remuneration policy will be put to a binding shareholder vote at the 2019 AGM and, subject to receiving majority 
shareholder support, the policy will apply from the date of approval for a maximum of 3 years.

Changes from the 2016 Remuneration Policy
The main changes from the 2016 remuneration policy are summarised below:
•  Annual bonus deferral will be formalised and made compulsory. Going forwards, 100% of any annual bonus awarded to 

Executive Directors above 75% of salary will be compulsorily deferred into Eurocell shares for 3 years from grant.

•  Shareholding guidelines for Executive Directors will be increased from 100% to 200% of salary. Executive Directors will be 

required to retain at least 50% of the net of tax shares which vest under the PSP and deferred bonus until the guideline is met.
•  A 2-year post-vesting holding period will be introduced to PSP awards granted to Executive Directors from the 2019 AGM onwards.
•  Future Executive Director appointments will be offered a lower pension than the 15% of salary currently offered, to the extent this 
is possible, so as to align senior executive pension provision closer to workforce norms over time. No changes will be made to 
incumbent pension provision.

To aid the administration and clarity of its operation, a number of minor changes have also been made to the wording of the 
remuneration policy where appropriate.

54

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

The following table summarises the key aspects of the Directors’ Remuneration Policy:

Executive Directors

Element and Purpose

Policy and Operation

Maximum

Performance Measures

Base salary
This is the core element of pay 
and reflects the individual’s role 
and position within the Group 
with some adjustment to reflect 
their capability and contribution.

Benefits
To provide benefits valued by 
recipients.

Pension
To provide retirement benefits.

Base salaries will be reviewed 
each year by the Committee.

The Committee does not strictly 
follow data, but uses the median 
position (as against appropriate 
size and/or sector peers) as a 
reference point in considering,  
in its judgement, the appropriate 
level of salary having regard to 
other relevant factors including 
corporate and individual 
performance and any changes  
in an individual’s role and 
responsibilities.

Base salary is normally paid 
monthly in cash.

The Executive Directors can 
receive a car allowance or 
company car, private family 
medical cover, permanent health 
insurance and life assurance.

The Committee reserves 
discretion to introduce new 
benefits where it concludes  
that it is appropriate to do so, 
having regard to the particular 
circumstances and to market 
practice.

Where appropriate, the Company 
will meet certain costs relating to 
Executive Director relocations.

Executive Directors can receive 
pension contributions to personal 
pension arrangements or, if a 
Director is impacted by annual or 
lifetime limits on contribution levels 
to qualifying pension plans, the 
balance can be paid as a cash 
supplement.

n/a

It is anticipated that salary 
increases will generally be in line 
with those awarded to salaried 
employees. However, in certain 
circumstances (including, but not 
limited to, changes in role and 
responsibilities, market levels, 
individual and Company 
performance), the Committee 
may make larger salary increases 
to ensure they are market 
competitive. The rationale for any 
such increase will be disclosed in 
the relevant Annual Report on 
Remuneration.

n/a

It is not possible to prescribe the 
likely change in the cost of 
insured benefits or the cost of 
some of the other reported 
benefits year-to-year, but the 
provision of benefits will operate 
within an annual limit of £100,000 
(plus a further 100% of base 
salary in the case of relocations).

The Committee will monitor the 
costs of benefits in practice and 
will ensure that the overall costs 
do not increase by more than the 
Committee considers appropriate 
in all the circumstances.

n/a

The maximum employer’s 
contribution is limited to up to 
15% of base salary although 
future Executive Director 
appointments will be offered a 
lower pension, to the extent this is 
possible, so as to align senior 
executive pension provision closer 
to workforce norms over time.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

55

/CORPORATE GOVERNANCE

Directors’ Remuneration Report continued

Element and Purpose

Policy and Operation

Maximum

Performance Measures

Annual Bonus Plan
To motivate executives and 
incentivise delivery of 
performance over a 1-year 
operating cycle, focusing on the 
short-to-medium-term elements 
of our strategic aims.

Long-term incentives
To motivate and incentivise 
delivery of sustained performance 
over the long term, and to 
promote alignment with 
shareholders’ interests, the 
Company operates the 
Performance Share Plan (‘PSP’).

Annual Bonus Plan levels and 
the appropriateness of measures 
are reviewed annually at the 
commencement of each 
financial year to ensure they 
continue to support our strategy.

Once set, performance 
measures and targets will 
generally remain unchanged for 
the year, except to reflect events 
such as corporate acquisitions 
or other significant events where 
the Committee considers it to be 
necessary in its opinion to make 
appropriate adjustments.

Any annual bonus award above 
75% of salary will be 
compulsorily deferred into 
Eurocell shares, under the 
Company’s Deferred Share Plan 
(‘DSP’), for 3 years from grant.

The number of shares subject to 
vested DSP awards may be 
increased to reflect the value of 
dividends that would have been 
paid in respect of any ex-dividend 
dates falling between the grant 
of awards and the expiry of the 
vesting period.

A 2 year post-vesting holding 
period will apply to PSP awards 
granted to Executive Directors 
after the 2019 AGM.

Clawback and malus provisions 
apply to the Annual Bonus Plan 
and DSP, as explained in more 
detail below.

Awards under the PSP take the 
form of nil-cost options which 
vest to the extent performance 
conditions are satisfied over a 
period of at least 3 years.

The number of shares subject to 
vested PSP awards may be 
increased to reflect the value of 
dividends that would have been 
paid in respect of any ex-dividend 
dates falling between the grant of 
awards and the expiry of the 
vesting period (or at the end of 
any holding period in respect of 
unexercised awards).

Malus and clawback provisions 
apply to PSP awards and are 
explained in more detail below.

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EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

The maximum level of Annual 
Bonus Plan outcomes is 100%  
of base salary per annum for the 
duration of this policy.

The performance measures 
applied may be financial or 
non-financial and corporate, 
divisional or individual and in such 
proportions as the Committee 
considers appropriate.

Attaining the threshold level of 
performance for any measure will 
not produce a pay-out of more 
than 20% of the maximum 
portion of overall annual bonus 
attributable to that measure.

However, the Annual Bonus Plan 
remains a discretionary 
arrangement and the Committee 
retains a standard power to apply 
its judgement to adjust the 
outcome of the Annual Bonus 
Plan for any performance 
measure (from zero to any cap) 
should it consider that to be 
appropriate.

The PSP allows for awards over 
shares with a maximum value  
of 150% of base salary per 
financial year.

The Committee expressly 
reserves discretion to make such 
awards as it considers 
appropriate within these limits.

The Committee may set such 
performance conditions on  
PSP awards as it considers 
appropriate (whether financial or 
non-financial and whether 
corporate, divisional or individual).

Performance periods may be 
over such periods as the 
Committee selects at grant, 
which will not normally be less 
than (but may be longer than)
3 years.

No more than 25% of awards 
vest for attaining the threshold 
level of performance conditions.

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Element and Purpose

Policy and Operation

Maximum

Performance Measures

200% of base salary for all 
Executive Directors.

n/a

The maximum participation levels 
for all-employee share plans will 
be the limits for such plans set by 
HMRC from time to time.

Consistent with normal practice, 
such awards will not be subject to 
performance conditions.

Share ownership guidelines
To further align the interests of 
Executive Directors with those of 
shareholders.

All-employee share plans
To encourage share ownership by 
employees, thereby allowing 
them to share in the long-term 
success of the Group and align 
their interests with those of the 
shareholders.

Executive Directors are required 
to retain 50% of the net of tax 
shares which vest under the PSP 
and DSP awards until the 
guideline is met.

These are all-employee share 
plans established under HMRC 
tax-advantaged regimes and 
follow the usual form for such 
plans.

Executive Directors will be able to 
participate in all-employee share 
plans on the same terms as other 
Group employees.

Chairman and Non-executive Directors

Element and Purpose

Policy and Operation

Maximum

Performance Measures

Chairman/Non-executive 
Director fees
To enable the Company to recruit 
and retain Chairmen and 
Non-executive Directors  
of the highest calibre, at the 
appropriate cost.

n/a

The aggregate fees (and any 
benefits) of the Chairman and 
Non-executive Directors will not 
exceed the limit from time to time 
prescribed within the Company’s 
Articles of Association.

If the Chairman and/or  
Non-executive Directors devote 
special attention to the business 
of the Company, or otherwise 
perform services which in the 
opinion of the Directors are 
outside the scope of the ordinary 
duties of a Director, they may be 
paid such additional remuneration 
as the Directors or any 
Committee authorised by the 
Directors may determine.

The fees paid to the Chairman 
and Non-executive Directors aim 
to be competitive with other fully 
listed companies of equivalent 
size and complexity.

The fees payable to the 
Non-executive Directors are 
determined by the Board, with 
the Chairman’s fees determined 
by the Remuneration Committee. 
Fees are paid monthly in cash.

The Chairman and Non-executive 
Directors will not participate in any 
cash or share incentive 
arrangements.

The Company reserves the right 
to provide benefits (including 
travel and office support) to the 
Chairman and Non-executive 
Directors where appropriate.

Notes to the policy table 
Performance targets 
Details of the performance targets applying to annual bonus awards and PSP grants, which are set to reflect the Company’s 
strategic goals and to align with shareholder’s interests, can be found in the relevant sections of the Annual Report on 
Remuneration. 

Malus and clawback 
Malus (being the forfeiture of unpaid or unvested awards) and clawback (being the ability of the Company to claim repayment of 
paid amounts) provisions apply to the Annual Bonus Plan, DSP and PSP in certain circumstances (e.g. material misstatement of 
accounts, miscalculation of vesting/payouts and conduct that would or could justify summary dismissal) and within certain time 
periods. 

Stating maximum amounts for the remuneration policy 
The DRR regulations and related investor guidance encourages companies to disclose a cap within which each element of the 
Directors’ Remuneration Policy will operate. Where maximum amounts for elements of remuneration have been set within the 
Directors’ Remuneration Policy, these will operate simply as caps and are not indicative of any aspiration. 

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

57

/CORPORATE GOVERNANCE

Directors’ Remuneration Report continued

Travel and hospitality 
While the Committee does not consider it to form part of benefits in the normal usage of that term, it has been advised that 
corporate hospitality (whether paid for by the Company or another) and business travel for Directors (and exceptionally their families) 
may technically come within the applicable rules and so the Committee expressly reserves the right for the Committee to authorise 
such activities within its agreed policies. 

Differences between the policy on remuneration for Directors and remuneration of other employees 
While the appropriate benchmarks vary by role, the Company seeks to apply the philosophy behind this policy across the Company 
as a whole. Where Eurocell’s pay policy for Directors differs from its pay policies for groups of employees, this reflects the 
appropriate market rate position and/or typical practice for the relevant roles. The Company takes into account pay levels, bonus 
opportunity and share awards applied across the Group as a whole when setting the Executive Directors’ Remuneration Policy. 

Committee discretions 
The Committee will operate the Annual Bonus Plan, DSP and PSP according to their respective rules and the above policy table. 
The Committee retains discretion, consistent with market practice, in a number of respects, in relation to the operation and 
administration of these plans. These discretions include, but are not limited to, the following:
•  the selection of participants;
•  the timing of grant of an award/bonus opportunity;
•  the timing of vesting an award/bonus opportunity;
•  the size of an award/bonus opportunity subject to the maximum limits set out in the policy table;
•  the determination of the extent to which performance targets are satisfied and the resultant vesting/bonus pay-outs;
•  discretion required when dealing with a change of control or restructuring of the Group;
•  determination of the treatment of leavers based on the rules of the plan and the appropriate treatment chosen;
•  adjustments required in certain circumstances (e.g. rights issues, corporate restructuring events and special dividends);
•  the annual review of performance measures, weightings and targets from year-to-year; and
•  application of malus and/or clawback provisions.

In addition, while performance measures and targets used in the Annual Bonus Plan and PSP will generally remain unaltered,  
if events occur which, in the Committee’s opinion, would make a different or amended target a fairer measure of performance,  
such amended or different target can be set provided that it is not materially more or less difficult to satisfy (having regard to the 
event in question). 

Any use of these discretions would, where relevant, be explained in the Directors’ Remuneration Report and may, where appropriate 
and practicable, be the subject of consultation with the Company’s major Shareholders. In addition, for the avoidance of doubt,  
in approving this policy report, authority is given to the Company to honour any commitments entered into with current or former 
Directors under previous policies. 

The Committee may make minor amendments to the policy set out above (for regulatory, exchange control, tax or administrative 
purposes or to take account of a change in legislation) without obtaining shareholder approval for that amendment. 

58

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Recruitment remuneration policy
The Company’s recruitment remuneration policy aims to give the Committee sufficient flexibility to secure the appointment and 
promotion of high-calibre executives to strengthen the management team and secure the skill sets to deliver our strategic aims.

In terms of the principles for setting a package for a new  
Executive Director, the starting point for the Committee will be  
to apply the general policy for Executive Directors as set out above 
and structure a package in accordance with that policy. Any caps 
contained within the policy for fixed pay do not apply to new recruits, 
although the Committee would not envisage exceeding these caps  
in practice.

The Annual Bonus Plan, DSP and PSP will operate (including the 
maximum award levels) as detailed in the general policy in relation to 
any newly appointed Executive Director. For an internal appointment, 
any variable pay element awarded in respect of the prior role may 
either continue on its original terms or be adjusted to reflect the new 
appointment as appropriate.

For external and internal appointments, the Committee may agree 
that the Company will meet certain relocation expenses as it 
considers appropriate.

For external candidates, it may be necessary to make additional 
awards in connection with the recruitment to buy-out awards forfeited 
by the individual on leaving a previous employer.

For the avoidance of doubt, buy-out awards are not subject to a 
formal cap. Any recruitment-related awards which are not buy-outs 
will be subject to the limits for Annual Bonus Plan and PSP as stated 
in the general policy. Details of any recruitment-related awards will be 
appropriately disclosed.

For any buy-outs the Company will not pay more than is, in the view 
of the Committee, necessary and will in all cases seek, in the first 
instance, to deliver any such awards under the terms of the existing 
Annual Bonus Plan, DSP or PSP. It may, however, be necessary in 
some cases to make buy-out awards on terms that are more 
bespoke than the existing Annual Bonus Plan, DSP or PSP.

All buy-outs, whether under the Annual Bonus Plan, DSP, PSP or 
otherwise, will take due account of the service obligations and 
performance requirements for any remuneration relinquished by the 
individual when leaving a previous employer. The Committee will seek 
(where it is practicable to do so) to make buy-outs subject to what 
are, in its opinion, comparable requirements in respect of service and 
performance. However, the Committee may choose to relax this 
requirement in certain cases (such as where the service and/or 
performance requirements are materially completed, or where such 
factors are, in the view of the Committee, reflected in some other way, 
such as a significant discount to the face value of the awards forfeited) 
and where the Committee considers it to be in the interests of 
shareholders.

A new Chairman/Non-executive Director would be recruited on the terms explained above in respect of the main policy for such 
Directors.

Service contracts
Executive Directors
The Committee’s policy is that each Executive Director’s service agreement should be of indefinite duration, subject to termination 
upon no more than 12 months’ notice by either party. The service agreements of both Executive Directors comply with that policy. 
Contracts contain provisions allowing the Company to make payments in lieu of notice (albeit not including bonus or benefits) but do 
not contain change of control provisions.

The Committee reserves flexibility to alter these principles if necessary to secure the recruitment of an appropriate candidate and,  
if appropriate, introduce a longer initial notice period (of up to 2 years) reducing over time.

The date of each Executive Director’s contract is:

Mark Kelly 
Michael Scott 

29 March 2016
1 September 2016

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/CORPORATE GOVERNANCE

Directors’ Remuneration Report continued

Chairman/Non-executive Directors
The Chairman and each Non-executive Director is engaged for an initial period of 3 years. These appointments can be renewed 
following the initial 3-year term. These engagements can be terminated by either party on 12 months’ notice.

Neither the Chairman nor any Non-executive Directors can participate in the Company’s incentive plans, are not entitled to any 
pension benefits and are not entitled to any payment in compensation for early termination of their appointment beyond the 
12 months’ notice referred to above. 

Name

Bob Lawson
Patrick Kalverboer
Frank Nelson
Martyn Coffey
Sucheta Govil

Date of Original Appointment

Date of Latest Appointment

4 February 2015
4 February 2015
4 February 2015
4 February 2015
1 October 2018

2 February 2018
2 February 2018
2 February 2018
2 February 2018
1 October 2018

Term

3 years
3 years
3 years
3 years
3 years

The Directors’ service agreements and letters of appointment are available for shareholders to view from the Company Secretary on 
request.

Termination/change of control policy summary
It is appropriate for the Committee to consider treatments on a termination having regard to all of the relevant facts and 
circumstances available at that time. This policy applies both to any negotiations linked to notice periods on a termination and any 
treatments that the Committee may choose to apply under the discretions available to it under the terms of the Annual Bonus Plan, 
DSP and PSP. The potential treatments on termination under these plans are summarised in the table below:

Incentives

Annual bonus

DSP

PSP

If a leaver is deemed to be a ‘good leaver’; for example, leaving 
through injury, ill-health, disability, retirement, redundancy, sale of 
business or otherwise at the discretion of the Committee

If a leaver is not a  
‘good leaver’

Committee has discretion to determine an annual 
bonus which may be limited to the period actually 
worked.

Annual bonus generally 
paid.

Awards normally vest either on cessation or the normal 
vesting date. The Committee can pro-rate awards if 
considered appropriate.

All awards will normally 
lapse.

Will receive a pro-rated award subject to the 
application of the performance conditions at the end  
of the normal performance period.

All awards will normally 
lapse.

Committee retains standard discretions to either vary/
disapply time pro-rating or to accelerate vesting to the 
earlier date of cessation (determining the performance 
conditions at that time).

Change in control

Committee has 
discretion to determine 
annual bonus.

Awards vest on a pro 
rata basis, unless the 
Committee determines 
not to pro-rate.

Will receive a pro-rated 
award subject to the 
application of the 
performance 
conditions at the date 
of the event, unless the 
Committee determines 
not to pro-rate.

On death, the Annual Bonus Plan, DSP and PSP awards typically vest in full (with pro-rating also potentially applying).

The Company has the power to enter into settlement agreements with Directors and to pay compensation to settle potential legal 
claims. In addition, and consistent with market practice, in the event of the termination of an Executive Director, the Company may 
make a contribution towards that individual’s legal fees and fees for outplacement services as part of a negotiated settlement.  
Any such fees will be disclosed as part of the detail of termination arrangements. For the avoidance of doubt, the policy does not 
include an explicit cap on the cost of termination payments.

External appointments 
The Company’s policy is to permit an Executive Director to serve as a non-executive director elsewhere when this does not conflict 
with the individual’s duties to the Company, and where an Executive Director takes such a role they will be entitled to retain any fees 
which they earn from that appointment (unless the Committee determines otherwise). 

Statement of consideration of employment conditions elsewhere in the Group 
Pay and employment conditions generally in the Group are taken into account when setting Executive Directors’ remuneration.  
The Committee receives regular updates on overall pay and conditions in the Group, including (but not limited to) changes in base 
pay and any staff bonus pools in operation. Reflecting standard practice, the Company did not consult with employees in drawing 
up this policy or the Remuneration Report.

60

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Statement of consideration of shareholder views 
When determining executives’ remuneration, the Committee takes into account views of shareholders and best practice guidelines 
issued by institutional shareholder bodies. The Committee is always open to feedback from shareholders on remuneration policy and 
arrangements, and commits to undergoing shareholder consultation in advance of any significant changes to remuneration policy.

The Committee will continue to monitor trends and developments in corporate governance and market practice to ensure that the 
structure of the executive remuneration remains appropriate.

Illustrations of application of remuneration policy

1600

1400

1200

1000

0
0
0
£

800

600

100%

£483k

CEO

31%

£1,466k

£1,270k

13%

31%

27%

13%
£778k

13%

25%

31%

27%

400

100%

62%

38%

33%

200

0

Minimum

Target 

Maximum

Maximum
with share
price growth

1200

1000

800

0
0
0
£

600

400

200

0

CFO

Share price growth
PSP
Annual bonus
Fixed pay

£933k

13%

£807k

31%

27%

31%

27%

£493k

13%

25%

£305k

100%

62%

38%

33%

Minimum

Target

Maximum

Maximum
with share
price growth

The charts above aim to show how the remuneration policy for Executive Directors will be applied in 2019 using the assumptions in 
the table below.

Minimum

•  Consists of base salary, benefits and pension.
• 
•  Estimated value of a full year’s benefits, including car allowance, private medical cover, health 

 Base salary is the salary to be paid with effect from 1 April 2019.

insurance and life assurance.

•  Pension measured as the cash allowance in lieu of Company contributions at 15% of salary.

Mark Kelly
Michael Scott

Base Salary

£393,271
£251,257

Benefits

£30,678
£16,356

Pension

£58,991
£37,688

Total Fixed

£482,940
£305,301

Based on what the Director would receive if performance was on-target (excluding share price appreciation and 
dividends):
•  Annual bonus: consists of the on-target bonus of 50% of maximum opportunity.
•  Long-term incentives: consists of the threshold level of vesting (25% vesting) under the PSP.

Based on the maximum remuneration receivable (excluding share price appreciation and dividends):
•  Annual bonus: consists of maximum bonus of 100% of base salary.
• 

 Long-term incentives: consists of the face value of awards (at 100% of salary for both Executive 
Directors) under the PSP.

As per the maximum but with a 50% share price growth assumption for the PSP awards. 

Target

Maximum

Maximum with  
Share Price Growth

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

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Directors’ Remuneration Report continued

PART B: THE ANNUAL REPORT ON REMUNERATION

The Committee (unaudited information)
The members of the Remuneration Committee are: Martyn Coffey (Chairman), Bob Lawson, Frank Nelson and Sucheta Govil 
(from 1 October 2018).

The Committee’s principal responsibilities are to:
•  recommend to the Board the remuneration strategy and framework for the Chairman, Executive Directors and senior managers; 
•  determine, within that framework, the individual remuneration arrangements for the Executive Directors and senior managers; and 
•  oversee any major changes in employee benefit structures throughout the Group. 

The Chief Executive Officer is invited to attend meetings of the Committee, except when his own remuneration is being discussed, 
and the Chief Financial Officer and other Executive and Non-executive Directors attend meetings as required. Bob Lawson takes no 
part in any discussions relating to his own remuneration.

The Committee met 3 times during the year, with all members of the Committee present at these meetings.

The Committee has formal terms of reference which can be viewed on the Company’s website (investors.eurocell.co.uk).

FIT Remuneration Consultants LLP (‘FIT’), signatories to the Remuneration Consultants Group’s Code of Conduct, are appointed by 
the Committee and provide advice to the Committee on all matters relating to remuneration, including best practice. FIT provided no 
other services to the Group and, accordingly, the Committee was satisfied that the advice provided by FIT was objective and 
independent. FIT’s fees in respect of 2018 were £20,889 (excluding VAT). FIT’s fees were charged on the basis of the firm’s standard 
terms of business for advice provided.

Audited information
Single total figure table (audited)
The remuneration for the Chairman, Executive and Non-executive Directors of the Company who performed qualifying services 
during the relevant financial year is detailed below. The Chairman and Non-executive Directors received no remuneration other than 
their annual fee.

For the year ended 31 December 2018:

Director

Mark Kelly
Michael Scott
Robert Lawson
Patrick Kalverboer
Frank Nelson
Martyn Coffey
Sucheta Govil 2

For the year ended 31 December 2017:

Director

Mark Kelly 3
Michael Scott
Robert Lawson
Patrick Kalverboer
Frank Nelson
Martyn Coffey

Salary/fees
£000

Taxable 
benefits1
£000

Bonus
£000

Long-term 
incentives
£000

Pension
£000

Total 
remuneration
£000

Other
£000

372
238
120
40
48
45
10

31
14
–
–
–
–
–

Salary/fees
£000

Taxable 
benefits1
£000

365
233
120
40
48
45

28
14
–
–
–
–

–
–
–
–
–
–
–

Bonus
£000

146
93
–
–
–
–

–
–
–
–
–
–
–

56
36
–
–
–
–
–

Long-term 
incentives
£000

Pension
£000

–
–
–
–
–
–

55
35
–
–
–
–

–
–
–
–
–
–
–

Other
£000

322
–
–
–
–
–

459
288
120
40
48
45
10

Total 
remuneration
£000

916
375
120
40
48
45

Notes:
1 Taxable benefits comprise car allowance, private family medical cover, permanent health insurance and life assurance. 
2 Sucheta Govil joined the Board on 1 October 2018.
3  Other for Mark Kelly in 2017 relates to the value of the recruitment award over 123,864 Eurocell plc shares granted on 28 June 2016 in connection with an amount 
forfeited on cessation of employment with his previous employer. The award vested after the expiry of a 12-month deferral period and was subject to continued 
employment but no other performance conditions.

The aggregate emoluments (being salary/fees, bonuses, benefits and pension allowances) of all Directors for 2018 was £1,010,000 
(2017: £1,544,000).

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EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

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STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Further information on the 2018 annual bonus (audited)
In 2018, the annual bonus metrics were a blend of targets relating to adjusted profit before tax (70% of the bonus opportunity) and 
cash flow (30% of the bonus opportunity). In addition, a health and safety adjustment underpin applied which, if not achieved, could 
reduce the bonus pay-out (including to zero).

More particularly, the adjusted profit before tax and cash flow bonus targets were as follows:

£m

Adjusted Profit before Tax
Cash flow

Threshold

Target

Maximum

23.6
26.5

24.8
27.9

26.7
30.0

Actual

22.5
22.0

Pay-out
(% of max)

0%
0%

Performance below the threshold against both the adjusted profit before tax and the cash flow elements of the bonus resulted in no 
bonus being awarded.

PSP awards vesting in respect of 2018
The PSP values included in the single figure table above relate to awards granted in 2016 which vest in 2019, dependent on EPS 
and cash flow performance measured over the 3-year period ended 31 December 2018.

Under the EPS performance target (two-thirds of awards) which uses a sliding scale, 25% of this part of an award vests where 
growth of adjusted earnings per share of 7% p.a. is achieved over the 3-year performance period, increasing pro-rata to full vesting 
where growth of 13% p.a. is achieved.

Performance target

Adjusted EPS

EPS at 
31 December 
2018

Base EPS

EPS growth

Threshold 
7% p.a.

18.6p

19.1p

3%

22.8p

Maximum
13% p.a.

26.8p

Vesting
%

0%

Under the cash-flow target (defined as aggregate of EBITDA less working capital and excluding capital expenditure over the  
3-year period) (one-third of awards), 25% of this part of an award vests for cash flow of £84.9m increasing pro-rata to full vesting for 
cash flow of £103.7m.

Performance target

Cash flow

Threshold 

Maximum 

Actual 

Vesting %

£84.9m £103.7m

£83.2m

0%

As a result of EPS (two-thirds of awards) and cash flow (one-third of awards) performance, no PSP share awards are expected to 
vest in 2019.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

63

/CORPORATE GOVERNANCE

Directors’ Remuneration Report continued

Statement of Directors’ shareholding and share interests (audited)
The table below details for each Director, the total number of Directors’ interests in shares at 31 December 2018:

Director

Mark Kelly
Michael Scott
Patrick Kalverboer1
Robert Lawson
Frank Nelson
Martyn Coffey
Sucheta Govil

Beneficially 
owned 
31 Dec 172

Beneficially 
owned 
31 Dec 182

Vested but 
unexercised 
awards

Unvested 
DSP

Unvested 
PSP3

Unvested 
SAYE

SOG 
(% of salary)4

SOG met?4

109,469
14,215
30,000
72,811
28,571
10,714
–

109,469
14,215
30,000
72,811
28,571
10,714
–

–
–
–
–
–
–
–

79,210
34,259
–
–
–
–
–

595,114
331,535
–
–
–
–
–

11,029
11,029
–
–
–
–
–

200
200
–
–
–
–
–

No
No
n/a
n/a
n/a
n/a
n/a

Notes:
1   The interests of H2 Equity Partners were previously noted as interests of Patrick Kalverboer. Mr Kalverboer is a managing partner of H2 Equity Partners.  

On 16 March 2017 H2 Equity Partners disposed of its entire shareholding in the Company.

2  The beneficial shareholdings set out above include those held by Directors and their respective connected persons.
3  Performance-based share awards.
4   Under the new policy, shareholding guidelines for Executive Directors will be increased from 100% to 200% of salary. Executive Directors will be required to retain at least 

50% of the net of tax shares which vest under the PSP and DSP until the guideline is met.

PSP awards granted in 2018
The following awards were made under the PSP in 2018:

Mark Kelly
Michael Scott

Date of grant

18 April 2018
18 April 2018

Basis of 
award 
(% salary)

100%
100%

Share price1

Number of 
shares

Face value of 
award at grant

Exercise period

215.8
215.8

173,549
110,879

374,544
239,292

April 2021 to April 2022
April 2021 to April 2022

Notes:
1  Rounded to one decimal place for the purposes of presentation in this report.

The performance conditions applying to the awards made in April 2018 relate to: (i) adjusted earnings per share growth for two-
thirds of the award; and (ii) Group cash flow targets for one-third of the award. Group cash flow is defined as the aggregate of 
EBITDA less working capital (and excluding capital expenditure) for each of the 3 financial years falling in the performance period.

More specifically:

Adjusted EPS growth target to 31 December 2020

Portion of award vesting

Above 10% p.a.
Between 4% p.a. and 10% p.a.
4% p.a.
Below 4% p.a.

100%
Pro rata on straight-line between 25% and 100%
25%
0%

Group cash flow to 31 December 2020

Portion of award vesting

Above £97.0 million
Between £79.4 million and £97.0 million
£79.4 million
Below £79.4 million

100%
Pro rata on straight-line between 25% and 100%
25%
0%

DSP awards granted in 2018
The following awards were made under the DSP in 2018 in respect to the 2017 annual bonus:

Date of grant

2017 Annual 
bonus award

Basis of 
deferred 
award 
(% bonus)

Share price1

Number of 
shares

Face value of 
award at grant

Exercise period

Mark Kelly
Michael Scott

18 April 2018
18 April 2018

146,160
93,380

50
50

216.8
216.8

33,708
21,535

£73,080
£46,690

April 2021 to April 2022
April 2021 to April 2022

1  Rounded to one decimal place for the purposes of presentation in this report.

64

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Outstanding share plan awards
Details of all outstanding share awards made to Executive Directors are set out below:

Executive

Award type

Ex 
price 
(p)

Grant date

Interest at 
1 January 
2018

Awards 
granted 
in the year

Awards 
lapsed 
in the year

Awards 
vested 
in the year

Interest at 
31 December 
2018

Exercise period

Notes

Mark Kelly

Michael Scott

0 28/06/16
PSP
0 04/04/17
PSP
0 18/04/18
PSP
0 04/04/17
DSP
0 18/04/18
DSP
SAYE 163.2 07/04/17

0 19/12/16
PSP
0 04/04/17
PSP
0 18/04/18
PSP
0 04/04/17
DSP
0 18/04/18
DSP
SAYE 163.2 07/04/17

273,417
148,148
–
45,502
–
11,029

126,006
94,650
–
12,724
–
11,029

–
–
173,549
–
33,708
–

–
–
110,879
–
21,535
–

–
–
–
–
–
–

–
–
–
–
–
–

–
–
–
–
–
–

–
–
–
–
–
–

273,417
148,148
173,549
45,502
33,708
11,029

126,006
94,650
110,879
12,724
21,535
11,029

Jun 19 – Jun 20
Apr 20 – Apr 21
Apr 21 – Apr 22
Apr 20 – Apr 21
Apr 21 – Apr 22
Apr 20 – Oct 20

Dec 19 – Dec 20
Apr 20 – Apr 21
Apr 21 – Apr 22
Apr 20 – Apr 21
Apr 21 – Apr 22
Apr 20 – Oct 20

1
2
3
4 
5
6

1
2
3
4 
5
6

1  See ‘PSP Awards Vesting in Respect of 2018’ section above.
2  As disclosed in the 2017 Directors’ Remuneration Report.
3  See ‘PSP Awards Granted in 2018’ section above.
4  DSP awards in respect of the 2016 annual bonus award.
5  DSP awards in respect of the 2017 annual bonus award.
6  Awards granted under the Eurocell plc Save As You Earn Scheme. Awards are based on a 3-year savings contract with an exercise price of 163.2p.

During the year ended 31 December 2018, the highest mid-market price of the Company’s shares was 264p and the lowest 
mid-market price was 210p. At 31 December 2018 the share price was 211p.

The aggregate gains by all Directors during 2018 was £nil (2017: £322,146).

Payments to past directors (audited)
PSP share awards vested during the year to Patrick Bateman (76,144 shares) and Matthew Edwards (36,843 shares), both of whom 
are past Directors. The gross value of the awards vesting was £162,187 and £78,476 for Patrick and Matthew respectively. 
No other payments to past directors were made during the year.

Payments for loss of office (audited)
No payments for loss of office were made during the year.

Performance graph and CEO remuneration table (unaudited)
The following graph shows the Total Shareholder Return (‘TSR’) performance of an investment of £100 in Eurocell plc’s shares from 
its listing in March 2015 to the end of the period, compared with a £100 investment in the FTSE SmallCap Index over the same 
period. The FTSE SmallCap Index was chosen as a comparator because it represents a broad equity market index of similar sized 
companies.

TSR Index

150

140

130

120

110

100

90
3 Mar 2015

31 Dec 2015

31 Dec 2016

31 Dec 2017

31 Dec 2018

Source: Thomson Reuters

Eurocell

FTSE SmallCap

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

65

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Directors’ Remuneration Report continued

The table below details certain elements of the CEO’s remuneration over the same period as presented in the TSR Index graph:

Year

2018

2017

2016

2015

CEO

Mark Kelly

Mark Kelly

Mark Kelly
Patrick Bateman

Patrick Bateman

Single figure of total remuneration Annual Bonus pay-out against maximum %

Long-term incentive vesting rates against 
maximum opportunity %

£459,294

£916,442

£560,558
£284,457

£637,098

0%

40%

80%
33%

87%

0%

n/a

n/a
n/a

n/a

As the Company listed in March 2015, part of the 2015 remuneration relates to when Eurocell was a privately owned Company.

Percentage change in remuneration of director undertaking the role of CEO (unaudited)
The table below presents the year-on-year percentage change in remuneration for the CEO and for all UK employees:

Salary and fees
Short-term incentives
All taxable benefits

Percentage increase  
in remuneration  
between 2017 and 2018

CEO

2%
(100)%
10%

All staff

4%
21%
10%

Relative importance of spend on pay (unaudited)
The table below details the change in total employee pay between 2017 and 2018 as detailed in Note 8 of the Financial Statements, 
compared with distributions to shareholders by way of dividend, share buybacks or any other significant distributions or payments. 

Total gross employee pay
Dividends/share buybacks

% change

18%
3%

2018 
£m

56.1
9.3

2017
£m

47.4
9.0

The average number of employees during the year was 1,666 (2017: 1,496).

Statement of voting at General Meeting
The following table shows the results of the binding Remuneration Policy vote at the 19 May 2016 AGM and the advisory Directors’ 
Remuneration Report vote at the 18 May 2018 AGM.

For (including discretionary)
Against
Votes withheld

19 May 2016 AGM  
(Binding Vote)

Approval of the  
Directors’ Remuneration Policy

18 May 2018 AGM  
(Advisory Vote)

Annual Report on Remuneration

% of  

% of  

Total number of votes

votes cast

Total number of votes

votes cast

85,931,870
–
–

100%
–
–

89,257,815
1,500
0

100%
0.0%
–

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EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Implementation of policy for 2019 (unaudited information)
Base salary
•  Base salaries from 1 April 2018 were as follows: £374,544 for Mark Kelly, and £239,292 for Michael Scott. With effect from  
1 April 2019, these salaries will be increased by 5% to £393,271 and £251,257 respectively. The salary increase reflects the 
individuals’ performance in their respective roles during the year ended 31 March 2019.

Pension
•  Contribution rates for Executive Directors will be 15% of salary in 2019.

Benefits
•  Details of the benefits received by Executive Directors are set out in Note 1 to the Single Total Figure Table on page 62.  

There is no intention to introduce additional benefits in 2019.

Annual bonus
•  The annual bonus opportunity for 2019 will be structured in a similar manner to 2018. The maximum bonus will be 100% of 

salary and will be payable based on performance against a blend of adjusted profit before tax (70% of the bonus opportunity) 
and operating cash flow (30% of the bonus opportunity) targets.

•  These targets will be set in light of internal and external forecasts and will require significant outperformance to generate higher 
levels of pay-out. In addition, a health and safety adjustment underpin will apply which, if not achieved, could reduce the bonus 
pay-out. 

•  Any bonus earned above 75% of salary will be deferred into shares for three years. 
•  Given the competitive nature of the Company’s sector, the specific performance targets for 2019 are considered to be 

commercially sensitive and, accordingly, are not disclosed at this time, although the targets will be disclosed in next year’s report 
in relation to the 2019 bonus outturn. 

Long-term incentives
•  Awards will be made under the PSP in 2019 to the Executive Directors structured in a similar manner to the awards made in 

2018, in that awards will be made which will vest subject to three-year earnings per share (two-thirds of the award) and operating 
cash flow (one-third) targets. 

•  Full details of these targets will be disclosed in next year’s report, with these targets no less challenging in relative terms than the 

targets applied to the 2018 PSP awards. 

Chairman and Non-executive Directors’ fees
•  The fees of the Chairman and Non-executive Directors will remain unchanged from 2018 levels.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

67

/CORPORATE GOVERNANCE

Directors’ Report

The Directors’ Report includes the Corporate Governance 
Statement set out on pages 45 to 47.

The Directors’ Report and Strategic Report comprise the 
‘Management Report’ for the purpose of the Financial Conduct 
Authority’s Disclosure Guidance and Transparency Rules  
(DTR 4.1.8R).

The Directors of the Company are listed on pages 42 and 
43 and were in place on the date this Directors’ Report 
was approved.

The Group is UK domiciled and the majority of its activity is 
within the United Kingdom.

Strategic Report
As permitted by section 414C of the Companies Act 2006, 
certain information required to be included in the Directors’ 
Report has been included in the Strategic Report, which is set 
out on pages 4 to 40. Specifically, this relates to information on 
the Group’s strategy, business model, likely future developments 
and risk management.

UK Corporate Governance Code
Matters related to corporate governance and our compliance 
with the Code are set out in the Corporate Governance 
Statement on pages 45 to 47, which is incorporated herein 
by reference.

Results
Our Financial Statements for year ended 31 December 2018 
are set out on pages 79 to 112. The Financial Statements 
should be read in conjunction with the Chief Executive’s Review, 
Divisional Reviews and the Group Financial Review.

Dividends
The Board is recommending a final dividend of 6.2 pence  
(2017: 6.0 pence) per share which, together with the interim 
dividend of 3.1 pence (2017: 3.0 pence) per share, makes a 
combined dividend of 9.3 pence (2017: 9.0 pence) per share.

Payment of the final dividend, if approved at the Annual General 
Meeting (‘AGM'), will be made on 22 May 2019 to Shareholders 
registered at the close of business on 26 April 2019. The 
ex-dividend date will be 25 April 2019.

Dividends paid in the year to 31 December 2018 and disclosed 
in the Consolidated Cash Flow Statement of £9.1 million (2017: 
£8.7 million), is comprised of the 2017 final dividend of 6.0 
pence per share and the 2018 interim dividend of 3.1 pence per 
share, which were paid in May and October 2018 respectively.

Tax governance
Our tax policy is set out below. It is determined by the Board 
and overseen by the Audit and Risk Committee. The Board 
reviews the policy, and our compliance with it, on an annual 
basis. Operational responsibility for the execution of the Group’s 
tax policy rests with the Chief Financial Officer, who reports the 
Group’s tax position to the Audit and Risk Committee on a 
regular basis.

Tax Policy
We are committed to compliance with tax law and practice in the 
UK. Compliance for us means paying the amount of tax we are 
legally obliged to pay and doing so at the right time. It involves 
disclosing all relevant facts and circumstances to the UK tax 
authorities and claiming appropriate reliefs and incentives 
where available.

Risk management
The level of risk that we accept in relation to UK tax is 
consistent with our overall objective of achieving certainty in the 
Group’s tax affairs. At all times, we seek to comply fully with our 
regulatory and other obligations, and to act in a way that 
upholds our core values and reputation as a responsible 
corporate citizen. We see compliance with tax legislation as key 
to managing tax risk, and understand the importance of tax in 
the wider context of business decisions. 

Processes have been put in place to ensure tax is considered 
as part of our overall decision-making processes, with tax risks 
managed by local finance teams and escalated through to 
appropriate levels of management and, ultimately, to the Board 
when necessary.

Tax planning
In structuring our commercial activities, we will always consider, 
among other factors, the relevant tax laws. We believe that it is 
fair to mitigate tax using generally available reliefs in the spirit in 
which they are intended. However, any tax planning that we 
undertake will have commercial and economic substance and 
we will not use aggressive tax planning or enter into 
complicated tax avoidance schemes.

Engaging with HMRC 
We aim to have a good working relationship with HMRC.  
We will engage with honesty and integrity, and in a spirit of 
cooperative compliance. We will make all returns and pay tax 
on a timely basis, across all types of tax.

Share Capital
Details of our issued share capital, including movements during 
the year, are shown in Note 23 to the Financial Statements.  
We have one class of ordinary shares, which carries no fixed 
income. Each share carries the right to one vote at our general 
meetings. The ordinary shares are listed on the Official List and 
traded on the London Stock Exchange.

As at 31 December 2018, we had 100,310,472  
(2017: 100,137,186) ordinary shares of 0.001 pence each  
in nominal value in issue (the ‘issued share capital’).

Holders of ordinary shares are entitled to receive dividends 
when declared, to receive the Company’s Annual Report,  
to attend and speak at general meetings of the Company,  
to appoint proxies and to exercise voting rights.

Whilst the Board has the power under the Articles of 
Association to refuse to register a transfer of shares, there are 
no such restrictions on the transfer of shares in place.

68

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Under the Company’s Articles of Association, the Directors have 
the power to suspend voting rights and the right to receive 
dividends in respect of shares in circumstances where the 
holder of those shares fails to comply with a notice issued 
under section 793 of the Companies Act 2006. The Company is 
not aware of any agreements between Shareholders that may 
result in restrictions on the transfer of securities or voting rights.

Share schemes
The Company operates a number of share schemes.

Long-Term Incentive Plans payable to executives and senior 
managers are operated under our Performance Share Plan 
(’PSP’). Executive Directors and PDMRs have a proportion of 
their annual bonus deferred for three years under our Deferred 
Share Plan (’DSP’). The Company also operates Save As You 
Earn (or sharesave) schemes, which are available to all 
employees.

All shares issued under these plans carry the same rights as 
those already in issue.

Related party transactions
Other than in respect of arrangements set out in Note 28 to  
the Financial Statements and in relation to the employment of 
Directors, details of which are provided in the Remuneration 
Committee Report on pages 52 to 67, there is no material 
indebtedness owed to or by us to any employee or any other 
person or entity considered to be a related party.

Substantial Shareholders
As at 31 December 2018, the Company had been notified of 
the following holdings of voting rights in its shares under 
Chapter 5 of the Disclosure Guidance and Transparency Rules 
of the Financial Conduct Authority:

Shareholder

Woodford Investment Management 
Aberforth Partners
JO Hambro Capital Management
Alantra Asset Management 
AXA Investment Managers 
Santander Asset Management UK 
Canaccord Genuity Wealth 

Management

Janus Henderson Investors

No. of Shares

19,467,249
14,364,613
10,501,456
9,839,179
8,211,862
5,917,321

4,330,514
3,512,964

% of voting 
rights

19%
14%
10%
10%
8%
6%

4%
4%

The Takeover Directive
The rights and obligations attached to the issued share capital 
are set out in the Articles of Association (see below).

There are no agreements in place between the Company,  
its employees or Directors for compensation for loss of office  
or employment that trigger as a result of a takeover bid.

Articles Of Association
The Company’s Articles of Association can only be amended by 
special resolution of the Shareholders. Our current articles are 
available on our website at investors.eurocell.co.uk.

The Company’s Articles of Association give powers to the 
Board to appoint Directors. All Board members are required to 
retire and submit themselves for re-election by Shareholders at 
each Annual General Meeting.

The Board of Directors may exercise all the powers of the 
Company, subject to the provisions of relevant legislation, the 
Company’s Articles of Association and any directions given by 
the Company in general meetings. The powers of the Directors 
include those in relation to the issue and buyback of shares.

Directors’ retirement by rotation
In accordance with above and in line with the Code, all Directors 
in office (other than Patrick Kalverboer) will retire and offer 
themselves for re-election at the 2019 AGM.

The Articles of Association provide that a Director may be 
appointed by an ordinary resolution of Shareholders or by existing 
Directors, either to fill a vacancy or as an additional Director.

The Executive Directors serve under contracts that are 
terminable with 12 months’ notice from the Company and  
12 months’ notice from the Executive Director. The Non-executive 
Directors serve under letters of appointment and do not have 
service contracts with the Company.

Copies of the service contracts of the Executive Directors and 
the letters of appointment of the Non-executive Directors are 
available for inspection at the Company’s registered office 
during normal business hours and will be available for 
inspection at the Company’s AGM.

Directors’ interests
Details of Directors’ remuneration, interests in the share capital 
(or derivatives or other financial instruments relating to those 
shares) of the Company and of their share-based payment 
awards are contained in the Remuneration Committee Report 
on pages 52 to 67. No change in the interests of the Directors 
has been notified between 31 December 2018 and the date of 
this report.

Directors’ indemnities
Pursuant to the Articles of Association, the Company has executed 
a deed poll of indemnity for the benefit of the Directors of the 
Company and persons who were Directors of the Company in 
respect of costs of defending claims against them and third-party 
liabilities. These provisions, deemed to be qualifying third-party 
indemnity provisions pursuant to section 234 of the Companies 
Act 2006, were in force during the year ended 31 December 2018 
and remain in force. The indemnity provision in the Company’s 
Articles of Association also extends to provide a limited indemnity 
in respect of liabilities incurred as a director, secretary or officer of 
an associated company of the Company.

A copy of the deed poll of indemnity is available for inspection at 
the Company’s registered office during normal business hours 
and will be available for inspection at the Company’s AGM.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

69

/CORPORATE GOVERNANCE

Directors’ Report continued

Conflicts of interest
Under the Companies Act 2006, Directors must avoid situations 
where they have, or could have, a direct or indirect interest that 
conflicts or possibly may conflict with the Company’s interests. 
As permitted by the Act, the Company’s Articles of Association 
enable Directors to authorise actual or potential conflicts of 
interest.

Legal and regulatory compliance
The executive team is responsible for identifying and carrying 
out assessments of those areas of the business where material 
legal and regulatory risks may be present. Where issues are 
identified, mitigating actions are built into an action plan 
involving the drafting and communication of policies and the 
delivery of training where appropriate, or are approached by 
way of a revision to key contractual terms. The Board receives 
regular reports on material litigation and the legal action taken to 
support our strategy.

Health and Safety
We are committed to providing a safe place for employees to 
work. Our policies are reviewed on an ongoing basis to ensure 
that the approach to training, risk assessment, safe systems of 
working and accident management are appropriate. As part of 
this process, a rolling audit programme is in place to ensure that 
health, safety, environmental and security risks are assessed 
stringently and that robust control measures are in place to limit 
or mitigate risk as appropriate.

Other matters
Employee disclosure (including Equality and Diversity)
See Corporate Social Responsibility on page 23.

Financial risk management 
Please refer to Note 3 of the Financial Statements. 

Research and development 
The Group undertakes research and development work in 
support of it objectives. Further details of our research and 
development activities can be found in the Strategic Report on 
pages 4 to 40. 

Payments to suppliers 
It is Group policy to abide by the payment terms agreed with 
suppliers, provided that the supplier has performed its 
obligations under the contract. 

Donations 
In accordance with the Group’s policy, no political donations were 
made and no political expenditure was incurred during 2018. 

Greenhouse gas emissions 
See Corporate Social Responsibility on page 24. 

Disclosures required by Listing Rule 9.8.4R 
There were no waivers of dividends during the year. There are 
no other disclosures to be made under the above listing rule. 

By Order of the Board

Gerald Copley
Company Secretary
14 March 2019

70

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Statement of Directors’ Responsibilities in respect of 
the Financial Statements

Each of the Directors, whose names and functions are listed in 
the Corporate Governance section on pages 42 and 43 confirm 
that, to the best of their knowledge:
•  The Company Financial Statements, which have been prepared 

in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards, 
comprising FRS 101 ‘Reduced Disclosure Framework’, and 
applicable law), give a true and fair view of the assets, liabilities, 
financial position and loss of the Company.

•  The Group Financial Statements, which have been 

prepared in accordance with IFRSs as adopted by the 
European Union, give a true and fair view of the assets, 
liabilities, financial position and profit of the Group.
•  The Strategic Report includes a fair review of the 

development and performance of the business and the 
position of the Group and Company, together with a 
description of the principal risks and uncertainties that 
it faces. 

In the case of each Director in office at the date the Directors’ 
Report is approved:
•  so far as the Director is aware, there is no relevant audit 

information of which the Group and Company’s auditors are 
unaware; and

•  they have taken all the steps that they ought to have taken 
as a Director in order to make themselves aware of any 
relevant audit information and to establish that the Group 
and Company’s auditors are aware of that information. 

The Directors’ Responsibility Statement was approved by the 
Board on 14 March 2019.

Mark Kelly 
Chief Executive Officer 

Michael Scott
Chief Financial Officer

The Directors are responsible for preparing the Annual Report 
and the Financial Statements in accordance with applicable law 
and regulation.

Company law requires the Directors to prepare Financial 
Statements for each financial year. Under that law the Directors 
have prepared the Group Financial Statements in accordance 
with International Financial Reporting Standards (‘IFRSs’) as 
adopted by the European Union and Company Financial 
Statements in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting 
Standards, comprising FRS 101 ‘Reduced Disclosure 
Framework’, and applicable law). Under company law the 
Directors must not approve the Financial Statements unless 
they are satisfied that they give a true and fair view of the state 
of affairs of the Group and Company and of the profit or loss of 
the Group and Company for that period. In preparing the 
Financial Statements, the Directors are required to:
•  Select suitable accounting policies and then apply them 

consistently.

•  State whether applicable IFRSs as adopted by the European 

Union have been followed for the Group Financial 
Statements and United Kingdom Accounting Standards, 
comprising FRS 101, have been followed for the Company 
Financial Statements, subject to any material departures 
disclosed and explained in the Financial Statements.
•  Make judgements and accounting estimates that are 

reasonable and prudent.

•  Prepare the Financial Statements on the going concern basis 
unless it is inappropriate to presume that the Group and 
Company will continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Group and Company 
and enable them to ensure that the Financial Statements and 
the Directors’ Remuneration Report comply with the Companies 
Act 2006 and, as regards the Group Financial Statements, 
Article 4 of the IAS Regulation.

The Directors are also responsible for safeguarding the 
assets of the Group and Company and hence for taking 
reasonable steps for the prevention and detection of fraud 
and other irregularities.

The Directors are responsible for the maintenance and integrity 
of the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of Financial 
Statements may differ from legislation in other jurisdictions.

The Directors consider that the Annual Report and Accounts, 
taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the 
Group and Company’s performance, business model and strategy.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

71

/ 
 
 
INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF EUROCELL PLC

Report on the audit of the financial statements

Opinion
In our opinion:
•  Eurocell plc’s Group financial statements and Company financial statements (the “financial statements”) give a true and fair view 

of the state of the Group’s and of the Company’s affairs as at 31 December 2018 and of the Group’s profit and cash flows for the 
year then ended;

•  the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards 

(IFRSs) as adopted by the European Union;

•  the Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice (United Kingdom Accounting Standards, comprising FRS 101 “Reduced Disclosure Framework”, and 
applicable law); and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards 

the Group financial statements, Article 4 of the IAS Regulation. 

We have audited the financial statements, included within the Annual Report and Accounts (the “Annual Report”), which comprise: 
the Consolidated and Company statements of financial position as at 31 December 2018; the Consolidated statement of 
comprehensive income, the consolidated cash flow statement, and the Consolidated and Company statements of changes in equity 
for the year then ended; and the notes to the financial statements, which include a description of the significant accounting policies. 

Our opinion is consistent with our reporting to the Audit and Risk Committee.  

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our 
responsibilities under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section 
of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled 
our other ethical responsibilities in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not 
provided to the Group or the Company.

Other than those disclosed in note 5 to the financial statements, we have provided no non-audit services to the Group or the 
Company in the period from 1 January 2018 to 31 December 2018.

Our audit approach

Overview

•  Overall Group materiality: £1.1m (2017: £1.3m), based on 5% of underlying profit before tax.
•  Overall Company materiality: £0.6m (2017: £0.7m), based on 1% of total assets.

Materiality

•  Financially significant components were determined to be those which represented 15% or 
more of the consolidated underlying profits before tax. The financial information of Eurocell 
Building Plastics and Eurocell Profiles was therefore subject to a full scope audit.

•  Together these represent 88% of consolidated revenues, 89% of consolidated gross profit and 

78% of consolidated net assets.

•  For the remaining entities we also scoped in any individual balances which were above £1.1m 
and represented 15% or more of the consolidated balance. This resulted in Property, Plant and 
Equipment for Eurocell Group Limited and Cash for Vista Panels Limited and S&S Plastics 
Limited being included in our audit scope.

•  Analytical review procedures were performed over all other remaining balances within the 

out-of-scope subsidiary companies.

Audit scope

Key audit 
matters

•  Assessment of the valuation of inventory.
•  Provisions against trade receivables.
•  Acquisition accounting.

72

/

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial 
statements. In particular, we looked at where the Directors made subjective judgements, for example in respect of significant 
accounting estimates that involved making assumptions and considering future events that are inherently uncertain.

Capability of the audit in detecting irregularities, including fraud
Based on our understanding of the Group and industry, we identified that the principal risks of non-compliance with laws and 
regulations related to the Listing Rules, UK tax legislation and employment law, and we considered the extent to which non-
compliance might have a material effect on the financial statements. We also considered those laws and regulations that have a 
direct impact on the preparation of the financial statements such as the Companies Act 2006. We evaluated management’s 
incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of override of controls), and 
determined that the principal risks were related to either inappropriate journal entries, manipulation of significant estimates or 
misreporting of significant and/or unusual transactions. Audit procedures performed by the Group engagement team included:
•  Review of correspondence with the regulators and review of correspondence with legal advisors;
•  Enquiries of management;
•  Review of internal audit reports in so far as they related to the financial statements;
•  Review of significant and/or unusual transactions during the year;
• 

Identifying and testing journal entries with unusual account combinations which result in an impact to revenue or reported 
profits; and

•  Assessing key judgements made by management for evidence of inappropriate bias. Key judgements include the valuation of 

trade receivables and inventory, impairment assessments and the use of alternative profit measures. 

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws and 
regulations is from the events and transactions reflected in the financial statements, the less likely we would become aware of it. 
Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, 
as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion. 

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of 
resources in the audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results 
of our procedures thereon, were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters. This is not a complete list of all risks identified by 
our audit. 

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/

73

INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF EUROCELL PLC CONTINUED

KEY AUDIT MATTER

HOW OUR AUDIT ADDRESSED THE 
KEY AUDIT MATTER

Assessment of the valuation of inventory 

Refer to pages 34 to 39 (Risk management and Principal risks 
and uncertainties), pages 49 to 51 (Audit and Risk Committee), 
Note 1 (Accounting Policies), Note 2 (Critical Accounting 
Estimates and Judgements) and Note 17 (Inventories).

Inventory totalled £28.3m as at 31 December 2018  
(2017: £21.1m) after provisions of £1.8m (2017: £1.8m).

We understood the nature of the costs that the Directors 
absorbed into inventory and determined their appropriateness in 
line with IAS 2 ‘Inventories’ (“IAS 2”).

We tested, on a sample basis, the valuation and calculation of 
costs absorbed into inventory. We also assessed the 
reasonableness of the Directors’ estimates in this area for bias.

We focused on this area because the Directors’ assessment of 
the absorption of labour and overhead costs into inventory and 
the assessment of the recoverability of inventory involved 
complex and subjective judgements.

Our attendance at the physical inventory counts, conducted by 
management, highlighted no increased areas of concern, 
regarding excess / unused stock held at either the branches we 
visited or the manufacturing sites.

Specifically the determination of inventory provisions for slow 
moving, obsolete and discontinued line items, reflecting the level 
of inventory held across the branch network and manufactured 
goods at the year end, requires the exercise of judgement.

In addition, we also focused on this area because the incentive 
schemes of the Directors and senior management are based 
upon financial measures, including profit, which we concluded 
gave a greater risk of manipulation of judgements, including 
inventory costing and provisioning, to ensure that bonus targets 
are achieved.

We found no material exceptions from the procedures noted 
above.

We understood the Directors’ methodology for calculating 
inventory provisions and evaluated the Directors’ assumptions 
over future forecast usage and validated historic usage to 
underlying revenue recorded. We found no material exceptions 
from these procedures.

We selected an audit sample of inventory held as at  
31 December 2018 and verified that sales recorded in 2019  
were made above cost. Based on the results of our audit work, 
we found that the inventory recognised by the Directors was at 
an appropriate value and was consistent with the requirements 
of IAS 2.

Provisions against trade receivables 

Refer to pages 34 to 39 (Risk management and Principal risks 
and uncertainties), pages 49 to 51 (Audit and Risk Committee), 
Note 1 (Accounting Policies), Note 2 (Critical Accounting 
Estimates and Judgements) and Note 18 (Trade and other 
receivables).

The Group had gross trade receivables of £34.8m at  
31 December 2018 (2017:£28.8m) against which provisions of 
£0.7m (2017: £0.9m) were held.

We understood the Directors’ methodology for calculating trade 
receivables provisions across the Group and consider that 
these comply with IFRS 9.

We tested the ageing of amounts due at the balance sheet date 
to understand and quantify the potential risk in overdue 
balances. We then challenged management in respect of those 
customers with whom amounts were past due but not impaired 
to assess for bias.

We focused on these areas because the Directors’ assessment 
of the provisions required in respect of trade receivables involved 
subjective judgements.

We also tested, on a sample basis, cash received from 
customers following the year-end to validate the 
appropriateness of the Directors’ estimates.

In addition, we also focused on these areas because there is a 
risk that debtors are not recoverable due to the current economic 
climate, and the incentive schemes of the Directors and senior 
management are based upon financial measures including profit, 
which we concluded gave a greater risk of manipulation of 
judgements, including those around trade receivables provisions, 
to ensure that bonus targets are achieved.

We tested the methodology and calculations of the provisions 
in line with the new requirements arising from this being the first 
period in which the Group has adopted IFRS 9.

We found no material exceptions from the procedures noted 
above. Based on the results of our audit work, we found that 
the provisions recorded by the Directors were materially 
accurate and were consistent with the requirements of IFRS 9.

74

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/ 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

KEY AUDIT MATTER

Acquisition accounting

HOW OUR AUDIT ADDRESSED THE 
KEY AUDIT MATTER

Refer to pages 34 to 39 (Risk management and Principal risks 
and uncertainties), pages 49 to 51 (Audit and Risk Committee), 
Note 1 (Accounting Policies), Note 2 (Critical Accounting 
Estimates and Judgements) and Note 29 (Acquisition of 
Subsidiaries).

The Group acquired Ecoplas Limited and Kent Building Plastics 
Limited during the year for a combined consideration of £9.1m. 

The net assets acquired totalled £1.1m, after fair value 
adjustments being made in respect of acquired intangible assets 
(£1.4m), increases to dilapidation and environmental provisions 
(£0.8m) and increase to deferred tax liabilities (£0.2m). Goodwill 
recognised on acquisition was £8m.

The assessment of the fair value of the assets and liabilities 
acquired with these acquisitions is an area of significant 
management judgement and estimates are required in 
recognising and valuing the acquired net assets. 

We have reviewed the underlying legal agreements relating to the 
acquisitions and traced the payments made to bank statements.

For any amounts unpaid as at 31 December 2018 we have 
obtained managements analysis of the accounting treatment and 
reviewed these in light of the requirements of IFRS 3.

We have audited the acquired net assets, including any fair value 
adjustments made, by testing the acquired assets and liabilities 
on a sample basis back to source documents and records.

For the additional dilapidation and environmental provisions 
(£0.8m) we have reviewed the assessments performed by 
external third parties. We have discussed these with the Audit 
Committee and management and concluded that these are 
within an acceptable range of possible outcomes for the 
rectification of these known issues as at the point of acquisition.

Based upon the conclusion of the above audit procedures we 
have concluded that the acquisitions are accounted for in line 
with IFRS 3 and the disclosures provided are appropriate and in 
line with IFRS 3.

We determined that there were no key audit matters applicable to the Company to communicate in our report.

How we tailored the audit scope

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the structure of the Group and the Company, the accounting processes and controls, 
and the industry in which they operate.

Eurocell operates in the market of the extrusion of PVC window and building products to the new and replacement window market 
and the sale of building plastics materials. The Group has sites throughout the UK with its headquarters in Alfreton. The business is 
managed as two primary divisions:

–  Eurocell Building Plastics, focusing on sales and distribution across over 200 branches within the UK to smaller scale customers. 
This segment includes the trading subsidiary companies Eurocell Building Plastics Limited, Security Hardware Limited and Kent 
Building Plastics Limited; and

–  Eurocell Profiles, focusing on manufacture and distribution of PVC products to large-scale customers. This division includes the 
trading subsidiaries Eurocell Profiles Limited, Vista Panels Limited and Ecoplas Limited. The trade and assets of S&S Plastics 
Limited was hived up as at 31 December 2017 into Eurocell Profiles Limited.

Each legal entity has its own local finance team and management team who report directly into the head office finance and 
management teams.

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the consolidated 
financial statements as a whole, taking into account the geographic structure of the Group, the accounting processes and controls, 
and the industry in which the Group operates.

All audit work, including work on components, was completed by the Group audit team.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

75

/INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF EUROCELL PLC CONTINUED

Report on the audit of the financial statements

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. 
These, together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of 
our audit procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, 
both individually and in aggregate on the financial statements as a whole.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Group financial statements

Company financial statements

Overall materiality

£1.1m (2017: £1.3m).

£0.6m (2017: £0.7m).

How we determined it

5% of underlying profit before tax.

1% of total assets.

Rationale for 
benchmark applied

We believe that underlying profit before tax is the key 
measure used by the shareholders in assessing the 
performance of the Group. This benchmark, which 
excludes the non-underlying items described in  
note 7 to the financial statements, provides 
consistent year on year basis for determining 
materiality by eliminating the non-recurring and/or 
disproportionate impact of these items.

We believe that total assets is the primary 
measure used by the shareholders in assessing 
the financial position of the entity, and is a 
generally accepted auditing benchmark.

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. 
The range of materiality allocated across components was between £1.0m and £0.7m. Certain components were audited to a local 
statutory audit materiality that was also less than our overall Group materiality.

We agreed with the Audit and Risk Committee that we would report to them misstatements identified during our audit above 
£60,000 (Group audit) (2017: £65,000) and £35,000 (Company audit) (2017: £35,000) as well as misstatements below those 
amounts that, in our view, warranted reporting for qualitative reasons.

Going concern 
In accordance with ISAs (UK) we report as follows:

Reporting obligation

Outcome

We are required to report if we have anything material to add or 
draw attention to in respect of the Directors’ statement in the 
financial statements about whether the Directors considered it 
appropriate to adopt the going concern basis of accounting in 
preparing the financial statements and the Directors’ identification 
of any material uncertainties to the Group’s and the Company’s 
ability to continue as a going concern over a period of at least 
twelve months from the date of approval of the financial 
statements.

We have nothing material to add or to draw attention to.
However, because not all future events or conditions can be 
predicted, this statement is not a guarantee as to the Group’s and 
Company’s ability to continue as a going concern. For example, 
the terms on which the United Kingdom may withdraw from the 
European Union, which is currently due to occur on 29 March 
2019, are not clear, and it is difficult to evaluate all of the potential 
implications on the Group and Company’s trade, customers, 
suppliers and the wider economy. 

We are required to report if the Directors’ statement relating to 
Going Concern in accordance with Listing Rule 9.8.6R (3) is 
materially inconsistent with our knowledge obtained in the audit.

We have nothing to report.

76

/

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Reporting on other information 
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ 
report thereon. The Directors are responsible for the other information. Our opinion on the financial statements does not cover the 
other information and, accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this 
report, any form of assurance thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or 
otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are 
required to perform procedures to conclude whether there is a material misstatement of the financial statements or a material 
misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement 
of this other information, we are required to report that fact. We have nothing to report based on these responsibilities.

With respect to the Strategic Report and Directors’ Report, we also considered whether the disclosures required by the 
UK Companies Act 2006 have been included.

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006 (CA06), 
ISAs (UK) and the Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and matters as 
described below (required by ISAs (UK) unless otherwise stated). 

Strategic Report and Directors’ Report

In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ 
Report for the year ended 31 December 2018 is consistent with the financial statements and has been prepared in accordance with 
applicable legal requirements. (CA06)

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, 
we did not identify any material misstatements in the Strategic Report and Directors’ Report. (CA06)

The Directors’ assessment of the prospects of the Group and of the principal risks that would threaten the 
solvency or liquidity of the Group

We have nothing material to add or draw attention to regarding:
•  The Directors’ confirmation on page 47 of the Annual Report that they have carried out a robust assessment of the principal risks 

facing the Group, including those that would threaten its business model, future performance, solvency or liquidity.
•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated.
•  The Directors’ explanation on page 40 of the Annual Report as to how they have assessed the prospects of the Group, over 

what period they have done so and why they consider that period to be appropriate, and their statement as to whether they have 
a reasonable expectation that the Group will be able to continue in operation and meet its liabilities as they fall due over the 
period of their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions. 

We have nothing to report having performed a review of the Directors’ statement that they have carried out a robust assessment of 
the principal risks facing the Group and statement in relation to the longer-term viability of the Group. Our review was substantially 
less in scope than an audit and only consisted of making inquiries and considering the Directors’ process supporting their 
statements; checking that the statements are in alignment with the relevant provisions of the UK Corporate Governance Code (the 
“Code”); and considering whether the statements are consistent with the knowledge and understanding of the Group and Company 
and their environment obtained in the course of the audit. (Listing Rules)

Other Code Provisions

We have nothing to report in respect of our responsibility to report when: 
•  The statement given by the Directors, on page 71, that they consider the Annual Report taken as a whole to be fair, balanced 
and understandable, and provides the information necessary for the members to assess the Group’s and Company’s position 
and performance, business model and strategy is materially inconsistent with our knowledge of the Group and Company 
obtained in the course of performing our audit.

•  The section of the Annual Report on pages 49 to 51 describing the work of the Audit and Risk Committee does not appropriately 

address matters communicated by us to the Audit and Risk Committee.

•  The Directors’ statement relating to the Company’s compliance with the Code does not properly disclose a departure from a 

relevant provision of the Code specified, under the Listing Rules, for review by the auditors.

Directors’ Remuneration

In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the 
Companies Act 2006. (CA06)

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

77

/INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF EUROCELL PLC CONTINUED

Responsibilities for the financial statements and the audit
Responsibilities of the Directors for the financial statements
As explained more fully in the Statement of Directors’ Responsibilities in respect of the Financial Statements, the Directors are 
responsible for the preparation of the financial statements in accordance with the applicable framework and for being satisfied that 
they give a true and fair view. The Directors are also responsible for such internal control as they determine is necessary to enable 
the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Company’s ability to continue 
as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting 
unless the Directors either intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative but 
to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save 
where expressly agreed by our prior consent in writing.

Other required reporting

Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:
•  we have not received all the information and explanations we require for our audit; or
•  adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received 

from branches not visited by us; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or
•  the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with 

the accounting records and returns.  

We have no exceptions to report arising from this responsibility. 

Appointment
Following the recommendation of the Audit Committee, we were appointed by the Directors on 29 April 2015 to audit the financial 
statements for the year ended 31 December 2015 and subsequent financial periods. The period of total uninterrupted engagement 
is 4 years, covering the years ended 31 December 2015 to 31 December 2018.

Mark Smith (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Birmingham
14 March 2019

78

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/ 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
For the year ended 31 December 2018

Revenue
Cost of sales

Gross profit
Distribution costs
Administrative expenses

Operating profit
Finance expense

Profit before tax
Taxation

Profit for the year and total 
comprehensive income

Basic earnings per share
Diluted earnings per share

Note

4,9

9 
10

9
11

12
12

253,691
(128,108)

125,583
(18,507)
(83,864)

23,212
(705)

22,507
(3,319)

19,188

19.1p
19.1p

Year ended  
31 December 
2018 
Underlying 
£000

Year ended 
31 December 
2018 
Non–underlying*
 £000

Year ended  
31 December 
2018  
Total  
£000

Year ended  
31 December 
2017  
Underlying  

£000

Year ended  
31 December 
2017 
Non–underlying* 
£000

Year ended  
31 December 
2017  
Total  
£000

224,906
(110,282)

114,624
(17,254)
(73,156)

24,214
(553)

23,661
(4,019)

–
–

253,691
(128,108)

224,906
(110,282)

–
–
(326)

(326)
(88)

(414)
845

125,583
(18,507)
(84,190)

22,886  
(793)

22,093
(2,474)

114,624
(17,254)
(72,313)

25,057
(553)

24,504
(4,089)

–
–

–
–
(843)

(843)
–

(843)
70

431

19,619

20,415

(773)

19,642

19.6p
19.5p

20.4p
20.4p

19.6p
19.6p

* Non-underlying items are detailed in Note 7. The Group’s policy regarding the recognition of non-underlying items is outlined on page 84.

The Notes on pages 83 to 105 are an integral part of these Consolidated Financial Statements.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

79

/CONSOLIDATED STATEMENT OF FINANCIAL POSITION
As at 31 December 2018

Assets
Non-current assets
Property, plant and equipment
Intangible assets

Total non-current assets

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents

Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables
Provisions
Corporation tax

Total current liabilities

Non-current liabilities
Borrowings
Trade and other payables
Provisions
Deferred tax

Total non-current liabilities

Total liabilities

Net assets

Equity attributable to equity holders of the parent
Share capital
Share premium account
Share-based payment reserve
Retained earnings

Total equity

Note

2018
£000

2017
£000

14
15

17
18

20
21

19
20
21
22

23
23
24

35,003
27,795

31,167
19,431

62,798

50,598

28,323
40,311
5,862

21,094
31,578
11,361

74,496

64,033

137,294

114,631

(41,303)
(492)
(1,162)

(33,011)
(405)
(2,448)

(42,957)

(35,864)

(29,376)
(1,230)
(1,141)
(2,502)

(25,851)
(718)
(654)
(2,170)

(34,249)

(29,393)

(77,206)

(65,257)

60,088

49,374

100
2,381
416
57,191

100
2,104
480
46,690

60,088

49,374

The Financial Statements on pages 79 to 105 were approved and authorised for issue by the Board of Directors on 14 March 2019 
and were signed on its behalf by:

Mark Kelly 
Director 

Michael Scott
Director

80

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/ 
 
 
 
 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

CONSOLIDATED CASH FLOW STATEMENT
For the year ended 31 December 2018

Cash generated from operations
Income taxes paid

Net cash generated from operating activities

Investing activities
Acquisition of subsidiaries (net of cash acquired)
Purchase of property, plant and equipment
Sale of property, plant and equipment
Purchase of intangible assets

Net cash used in investing activities

Financing activities
Proceeds from bank borrowings
Repayment of bank and other borrowings
Finance expense paid
Dividends paid to equity Shareholders

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Year ended
31 December
2018
£000

Year ended
31 December
2017
£000

21,676
(3,981)

17,695

28,280
(4,557)

23,723

(7,168)
(8,380)
39
(362)

(15,871)

30,000
(27,126)
(1,079)
(9,118)

(7,323)

(1,260)
(7,068)
15
(413)

(8,726)

–
(42)
(449)
(8,704)

(9,195)

(5,499)

5,802

11,361

5,559

5,862

11,361

Note

30

29

13

31

31

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

81

/CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2018

Balance at 1 January 2018

Comprehensive income for the year
Profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Exercise of share options
Share-based payments
Deferred tax on share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Share
capital
£000

100

Share
premium
account
£000

2,104

Share–based 
payment
reserve
£000

Retained
earnings
£000

Total
equity
£000

480

46,690

49,374

–

–

–
–
–
–

–

–

–

277
–
–
–

277

–

–

19,619

19,619

19,619

19,619

(277)
249
(36)
–

–
–
–
(9,118)

–
249
(36)
(9,118)

(64)

(9,118)

(8,905)

Balance at 31 December 2018

100

2,381

416

57,191

60,088

Balance at 1 January 2017

Comprehensive income for the year
Profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Exercise of share options
Share-based payments
Deferred tax on share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Share
capital
£000

100

Share
premium
account
£000

1,926

Share–based 
payment
reserve
£000

Retained
earnings
£000

Total
equity
£000

348

35,752

38,126

–

–

–
–
–
–

–

–

–

178
–
–
–

178

–

–

19,642

19,642

19,642

19,642

(178)
260
50
–

132

–
–
–
(8,704)

–
260
50
(8,704)

(8,704)

(8,394)

Balance at 31 December 2017

100

2,104

480

46,690

49,374

82

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
For the year ended 31 December 2018

1 ACCOUNTING POLICIES (GROUP)
Corporate information
Eurocell plc (the ‘Company’) and its subsidiaries (together the ‘Group’) is a publicly listed company incorporated and domiciled in 
England and Wales. The registered office is Fairbrook House, Clover Nook Road, Alfreton, Derbyshire, DE55 4RF.

The Group is principally engaged in the extrusion of PVC window and building products to the new and replacement window market 
and the sale of building materials across the UK.

Basis of preparation
The principal accounting policies adopted in the preparation of the Financial Statements are set out below. The policies have been 
consistently applied to all years presented, unless otherwise stated.

The Group has adequate resources to continue in operational existence for the foreseeable future and, as a result of this, the going 
concern basis has been adopted in preparing the Financial Statements.

The Group Financial Statements have been prepared in accordance with International Financial Reporting Standards (‘IFRS') as 
adopted by the European Union and with the Companies Act 2006 applicable to companies reporting under IFRS. The Financial 
Statements have been prepared under the historical cost convention, as modified by fair values.

The preparation of the Group Financial Statements requires the use of certain critical accounting estimates. It also requires 
management to exercise judgement in applying the Group’s accounting policies. The areas involving a higher degree of judgement 
or complexity or areas where assumptions and estimates are significant to the Financial Statements are disclosed in Note 2.

Basis of consolidation
The Consolidated Financial Statements comprise the Financial Statements of the Company and its subsidiaries at 31 December 
2018 and present the results as if they formed a single entity. Where the Company has power, either directly or indirectly, to govern 
the financial and operating policies of another entity or business so as to obtain benefits from its activities, it is classified as 
a subsidiary.

Subsidiaries are consolidated from the date of acquisition, being the date on which the Group obtained control, and continue to be 
consolidated until the date when such control ceases. Intercompany transactions and balances, unrealised gains and losses 
resulting from intra-Group transactions and dividends are eliminated in full.

The Consolidated Financial Statements incorporate the results of business combinations using the purchase method. In the balance 
sheet, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the 
acquisition date.

Changes in accounting policies and disclosures applicable to the Company and the Group

IFRS 9 Financial Instruments; 
IFRS 15 Revenue from Contracts with Customers;

The Company has applied the following new standards and guidance for the financial reporting period commencing 1 January 2018:
• 
• 
•  Annual improvements 2014-16 cycle;
• 
• 
• 

IFRS 2 Share-based payment; 
IAS 40 Investment Property; and
IFRIC 22 Foreign Currency Transactions and Advanced Consideration.

The Group changed its accounting policies in respect of revenue recognition and impairment of financial assets following the 
adoption of IFRS 9 and IFRS 15, with no material impact on the Financial Statements. Of the other standards listed, none have had 
a material impact on the Company or Group for the year ended 31 December 2018.

Certain new standards and interpretations have been issued but are not yet effective (and in some cases not yet approved by the 
EU) for the year ended 31 December 2018:
• 
• 
• 
• 

IFRS 16 Leases (effective from 1 January 2019);
IFRS 17 Insurance Contracts (effective from 1 January 2021);
IAS 28 Investments in Associates and Joint Ventures (effective from 1 January 2019); and
IFRIC 23 Uncertainty Over Income Tax Treatment (effective from 1 January 2019).

IFRS 16 Leases (effective from 1 January 2019) removes the distinction between operating and finance leases, and requires most 
leases to be brought on to the balance sheet. The standard replaces IAS 17 Leases and Related Interpretations, and addresses the 
definitions of a lease, recognition and measurement of leases and establishes principles for reporting useful information to the users 
of Financial Statements about the leasing activities of both lessees and lessors.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

83

/NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2018

1 ACCOUNTING POLICIES (GROUP) CONTINUED
Changes in accounting policies and disclosures applicable to the Company and the Group continued
In adopting this standard the Group intends to apply the Modified Retrospective transition approach. As a result on 1 January 2019 
the Group will recognise additional non-current assets and lease liabilities of c.£35 million, with additional depreciation of c.£9 million 
and finance costs of c.£1 million being incurred in the first year of adoption, offset by a corresponding reduction in administrative 
costs of c.£9 million. This is lower than the charge disclosed in Note 6 (£14.7 million) due to short term leases not requiring to be 
presented in accordance with IFRS 16. Operating cash flows will increase, and financing cash flows decrease, by c.£8 million due to 
the repayment of the principal portion of lease liabilities being classified as cash flows from financing activities.

The key judgements in applying IFRS 16 are the discount applied to the future cash flows arising on lease contracts and 
management’s assessment of the likelihood of lease extensions and terminations.

With the exception of IFRS 16, none of the standards in issue but not yet effective are expected to have a material impact on the 
Group’s future Financial Statements. The Group does not intend to adopt any standard, revision or amendment before the required 
implementation date. 

Revenue
The Group manufactures and distributes a range of building plastic materials, along with associated ancillary products, via direct 
sales to its Fabricator customers and through its branch network. Revenue is recognised when control of the products has 
transferred. Control is considered to have transferred once the customer has taken delivery of the products, or has collected them 
from the branch, has full discretion over the future use of those products, and where there is no unfulfilled obligation that could affect 
the customer’s acceptance of the products. See Note 2 relating to critical accounting estimates and judgements.

A receivable is recognised on the transfer of the products, as this is the point at which consideration is deemed to be unconditional.

Where costs are incurred by the Group in securing a contract to supply products, those costs are recognised as an asset in the 
Consolidated Statement of Financial Position, and amortised over the period in which revenue pertaining to those costs 
is recognised.

Non-underlying items
The Group presents some material items of income and expense as non-underlying items. This is done when, in the opinion of  
the Directors, the nature and expected infrequency of the circumstances merit separate presentation in the Financial Statements. 
This treatment allows users of the Financial Statements to better understand the elements of financial performance in the year;  
it facilitates comparison with prior periods and it helps in understanding trends in financial performance. Further details as to why 
certain items have been classified as non-underlying are provided in Note 7.

Business combinations and goodwill
Business combinations are accounted for using the acquisition method. The cost of acquisition is measured as the aggregate of the 
fair values, at the date of exchange, of assets given, liabilities incurred or assumed, and equity instruments issued by the acquirer,  
in exchange for control of the acquiree. Direct costs of acquisition are recognised immediately as an expense.

Goodwill is initially measured at cost, being the excess of the cost of a business combination over the fair value of the identifiable 
assets, liabilities and contingent liabilities acquired at the acquisition date. Goodwill is capitalised as an intangible asset with any 
impairment in carrying value being charged to the Consolidated Statement of Comprehensive Income. Where the fair value of 
identifiable assets, liabilities and contingent liabilities exceed the fair value of consideration paid, the excess is credited in full to  
the Consolidated Statement of Comprehensive Income on the acquisition date.

Externally acquired intangible assets
Externally acquired intangible assets are initially recognised at cost and subsequently amortised on a straight-line basis over  
their useful economic lives.

Intangible assets are recognised on business combinations if they are separable from the acquired entity or give rise to other 
contractual/legal rights. The amounts ascribed to such intangibles are arrived at by using appropriate valuation techniques  
(see Note 2 relating to critical estimates and judgements below).

The significant intangibles recognised by the Group, their useful economic lives and the methods used to determine the cost  
of intangibles acquired in a business combination are as follows:

Intangible asset

Software
Technology-based
Marketing-related

Useful economic life

5 to 10 years
10 to 17 years
10 to 15 years

Valuation method

Cost to acquire
Cost to acquire
Cost to acquire

The amortisation charge for the year is included within administration costs within the Consolidated Statement of Comprehensive Income.

84

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Impairment of tangible assets, intangible assets and investments
Impairment tests on non-current assets are undertaken annually at the financial year end or at any other time when an indication of 
impairment arises. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair value 
less costs to sell), the asset is written down accordingly.

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the smallest 
group of assets to which it belongs for which there are separately identifiable cash flows – its cash-generating unit (‘CGU’). Goodwill 
is allocated on initial recognition to each of the Group’s CGUs that are expected to benefit from the synergies of the combination 
giving rise to the goodwill.

Impairment charges are included in the Consolidated Statement of Comprehensive Income, except to the extent they reverse gains 
previously recognised in Other Comprehensive Income. An impairment loss recognised for goodwill is not reversed.

Property, plant and equipment
Items of property, plant and equipment are initially recognised at cost. As well as the purchase price, cost includes directly 
attributable costs and the estimated present value of any future unavoidable costs of dismantling and removing items. The 
corresponding liability is recognised within provisions.

Freehold land and assets in the course of construction are not depreciated. Depreciation is provided on all other items of property, 
plant and equipment so as to write-off their cost less residual value over their expected useful economic lives. It is provided at the 
following rates:

Asset class

Depreciation policy

Freehold property
Leasehold improvements
Plant and machinery
   Mixing plant
   Extruders
   Stillages and tooling
   Other
Motor vehicles
Office equipment and fixtures

2.5% per annum straight-line
Equal instalments over the period of the lease

Between 20% and 25% per annum on cost
13 years based on production usage
5 to 10 years based on production usage
Between 10% and 25% per annum on cost
Between 20% and 25% per annum on cost
Between 20% and 25% per annum on cost

Inventories
Inventories are initially recognised at cost, and subsequently at the lower of cost and net realisable value. Cost comprises all  
costs of purchase and conversion and other costs incurred in bringing the inventories to their present location and condition.  
In determining the cost of raw materials, consumables and goods purchased for resale, the weighted average purchase price is used. 
For work in progress and finished goods, cost is taken as production cost, which includes a proportion of attributable overheads.

Net realisable value is based on estimated normal selling price, less further costs expected to be incurred up to completion and 
disposal. Provision is made for obsolete, slow-moving or defective items where appropriate.

Financial assets
The Group classifies all of its financial assets as loans and receivables and has not classified any of its financial assets as held  
to maturity. The Group’s loans and receivables comprise trade and other receivables and cash and cash equivalents in the balance sheet.

Loans and receivable assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an active 
market. They arise principally through the provision of goods and services to customers, but also incorporate other types of contractual 
monetary asset. They are initially recognised at fair value plus transaction costs that are directly attributable to their acquisition or issue, 
and are subsequently carried at amortised cost using the effective interest rate method, less provision for impairment.

The Group has adopted IFRS 9 with effect from 1 January 2018 and applies the simplified approach to measuring expected credit 
losses, which uses a lifetime expected loss allowance for all financial assets. The Group has two types of financial asset that are 
subject to the expected credit loss model: trade receivables and contract assets. In measuring expected credit losses for trade 
receivables, receivables have been grouped based on shared characteristics and days past due. While cash and cash equivalents 
are also subject to the impairment requirements of IFRS 9, the identified impairment loss was immaterial.

In the prior year, the Group applied the incurred loss model under IAS 39. Under the incurred loss model impairment provisions are 
recognised when there is objective evidence (such as significant financial difficulties on the part of the counterparty or default or 
significant delay in payment) that the Group will be unable to collect all of the amounts due under the terms receivable, the amount 
of such a provision being the difference between the net carrying amount and the present value of the future expected cash flows 
associated with the impaired receivable. For trade receivables, which are reported net of provisions, such provisions are recorded in 
a separate allowance account with the loss being recognised within administrative expenses in the Consolidated Statement of 
Comprehensive Income. On confirmation that the trade receivable will not be collectable, the gross carrying value of the asset is 
written-off against the associated provision.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

85

/NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2018

1 ACCOUNTING POLICIES (GROUP) CONTINUED
Financial assets continued
Cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term highly liquid investments with 
original maturities of three months or less from inception, and – for the purpose of the statement of cash flows – bank overdrafts. 
Bank overdrafts are shown within loans and borrowings in current liabilities in the balance sheet.

Financial liabilities
The Group classifies its financial liabilities as other financial liabilities which include the following items:
•  Bank borrowings which are initially recognised at fair value net of any transaction costs directly attributable to the issue of the 

instrument. Such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest rate method, 
which ensures that any interest expense over the period to repayment is at a constant rate on the balance of the liability carried in 
the balance sheet. 

•  Trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried at 

amortised cost using the effective interest method. 

Taxation
Tax on the profit for both the current and prior periods comprises both current and deferred tax and is recognised in the 
Consolidated Statement of Comprehensive Income, except to the extent that it relates to items recognised directly in equity.

Current tax is the expected tax payable on taxable income for the year, using tax rates that have been enacted at the balance sheet 
date, and any adjustment to tax payable in respect of prior years.

The Group recognises a current tax asset in respect of relief claimed under the Patent Box when the inflow of economic benefits 
arising from that asset is virtually certain, deemed to be the submission of a claim to HM Revenue and Customs.

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from 
its tax base, except for differences arising on:
•  the initial recognition of goodwill; 
•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 

• 

affects neither accounting nor taxable profit; and 
investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the 
difference and it is probable that the difference will not reverse in the foreseeable future. 

Recognition of deferred tax assets is restricted to those instances where it is probable that future taxable profits will arise against 
which the difference can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting 
date and are expected to apply when the deferred tax liabilities/assets are settled/recovered.

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities 
and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:
•  the same taxable Group Company; or 
•  different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and 
settle the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are 
expected to be settled or recovered. 

Provisions
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past 
event, and it is probable that an outflow of economic benefits will be required to settle the obligation. If the effect is material, 
provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market assessments 
of the time value of money and, when appropriate, the risks specific to the liability.

The Group has recognised provisions for liabilities of uncertain timing or amount in respect of leasehold dilapidations. The provision 
is measured at the best estimate of the expenditure required to settle the obligation at the reporting date, discounted at a pre-tax 
rate as described above.

Share capital
The Group’s ordinary shares are classified as equity instruments.

Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when 
paid. In the case of final dividends, this is when approved by the Shareholders at the Annual General Meeting.

86

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Retirement benefits: defined contribution scheme
The Group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the  
Group in an independently administered fund. The amount charged to the Consolidated Statement of Comprehensive Income 
represents the contributions payable to the scheme in respect of the accounting period. The Group has no obligation to pay future 
pension benefits.

Operating leases
Operating leases are contractual arrangements conferring the right of use of an asset but where substantially all of the risks and 
rewards incidental to ownership are not transferred to the Group, the total rentals payable under the lease are charged to the 
Consolidated Statement of Comprehensive Income on a straight-line basis over the lease term. The aggregate benefit of lease 
incentives is recognised as a reduction of the rental expense over the lease term on a straight-line basis.

Foreign currency
The Group’s Financial Statements are presented in British pounds sterling. For each entity, the Group determines the functional 
currency, and items included in the Financial Statements of each entity are measured using that functional currency.

Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they 
operate (their ‘functional currency’) are recorded at the prevailing rate when the transactions occur. Foreign currency monetary 
assets and liabilities are translated at the rates ruling at the reporting date. Exchange differences arising on the retranslation of 
unsettled monetary assets and liabilities are recognised immediately in the Consolidated Statement of Comprehensive Income.

Share-based payment transactions
The Group has applied the requirements of IFRS 2 Share-based Payment.

Equity-settled share-based payments are measured at fair value at the date of grant. The fair value is determined at the grant date using the 
Black-Scholes valuation model and equity-settled share-based payments are expensed on a straight-line basis over the vesting period, based 
upon the Company’s estimate of the shares that will eventually vest and adjusted for the effect of non-market based vesting conditions.

Fair value is measured based on the value of options over shares on the date of grant and the likelihood of all or part of the 
option vesting.

2 CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS
The Group makes certain estimates and judgements regarding the future. Estimates and judgements are continually evaluated 
based on historical experience and other factors, including expectations of future events, that are believed to be reasonable under 
the circumstances. In the future, actual experience may differ from these estimates and judgements.

Critical estimates and judgements
The estimates and judgements that have a significant risk of causing a material adjustment to the carrying amounts of assets and 
liabilities within the next financial year are discussed below.

a) Revenue recognition
The critical judgement with regard to revenue is the point at which control is deemed to have passed to the customer. The Group 
considers this to be the point at which the goods are physically transferred to the customer. This is due to the fact that very little 
time transpires between the transfer of goods and their use in fabrication or installation by the customer, such that any quality or 
other issues, and therefore any subsequent reversal of revenue, would be apparent almost immediately.

A further critical estimate is the recoverability of contract assets. Contract assets are regularly assessed for indications of impairment  
by reviewing revenue and profitability projections over the period of each contract. Where the present value of future cash flows 
associated with a contract is below the book value of the asset, the carrying value is reduced via an impairment charge. 

b) Carrying value of inventories
Management review the market value of, and demand for, its inventories on a periodic basis to ensure inventory is recorded in the 
Financial Statements at the lower of cost and net realisable value. Any provision for impairment is recorded against the carrying 
value of inventories. The key judgement is the extent to which items of inventory remain saleable as they age. Management use their 
knowledge of market conditions to assess future demand for the Group’s products and achievable selling prices.

Further disclosures relating to inventories are provided in Note 17.

c) Recoverability of trade receivables
The Group has adopted IFRS 9 with effect from 1 January 2018 and applies the simplified approach to measuring expected credit 
losses, which uses a lifetime expected loss allowance for trade receivables. Expected loss rates are derived based upon the payment 
profile of sales over a 2-year period before 31 December 2018, and the corresponding credit losses experienced. These rates are 
then adjusted to reflect current and forward-looking information on macroeconomic factors affecting the ability of customers to settle 
receivables, including GDP, the rate of unemployment, new housing starts, interest rates and household disposable income.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

87

/ 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2018

2 CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS CONTINUED
Critical estimates and judgements continued
Where the adjusted loss rates are different from the original estimate, such difference will impact on the carrying value of trade 
receivables and the amount credited or charged on a net basis to operating expenses within the Consolidated Statement of 
Comprehensive Income. The key judgement is the extent to which macroeconomic factors impact upon the recoverability of trade 
receivables. The key estimate is the adjusted loss rate applied to each category of trade receivables. If loss rates were, on average, 
500 basis points higher than current estimates, the provision for impairment would increase by £35,000.

Further disclosures relating to trade receivables are provided in Note 18.

Other estimates and judgements
The following estimates and judgements are important, but are not considered to have a significant risk of leading to a  
material misstatement.

d) Dilapidation provisions
The Group recognises dilapidation provisions on the leasehold properties it occupies. The key estimate is the level of provision 
required for each property, which management assesses based on past experience within the property portfolio. If the actual cost  
of dilapidations in respect of the Group’s branch network was on average 10% greater or less than expected, the provision would 
change by less than £50,000. These provisions are reviewed semi-annually to ensure that they reflect the current best estimate of 
the provision required. Further disclosures relating to dilapidation provisions are provided in Note 21.

e) Carrying value of intangible assets
Management assesses the carrying value of its goodwill and intangible assets at least annually, or when an indication of impairment arises. 
Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair value less costs to sell), the asset 
is written down accordingly. Recoverable amounts are determined from ‘value-in-use’ calculations applied to each Cash Generating Unit 
(‘CGU'), which have been predicated on discounted cash flow projections from formally approved budgets covering a three-year period. 
The key estimates as highlighted in Note 16 are the discount rate and the level of profit growth assumed in perpetuity. If the discount rate 
increased by 100 basis points, or if the level of profit growth in perpetuity was zero, none of the Group’s CGUs would be at risk of impairment.

3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT
The Group is exposed through its operations to the following financial risks:
•  credit risk; 
•  market risk; 
• 
• 

foreign exchange risk; and
liquidity risk.

In common with all other businesses, the Group is exposed to risks that arise from its use of financial instruments. This note 
describes the Group’s objectives, policies and processes for managing those risks and the methods used to measure them.  
Further quantitative information in respect of these risks is presented throughout these Financial Statements. There have been  
no substantive changes in the Group’s exposure to financial instrument risks, its objectives, policies and processes for managing 
those risks, or the methods used to measure them from previous periods unless otherwise stated in this note.

Principal financial instruments
The principal financial instruments used by the Group, from which financial instrument risk arises, are as follows:
•  trade and other receivables;
•  cash and cash equivalents;
•  trade and other payables;
•  bank overdrafts; and
• 

floating-rate bank loans.

The Group finances its activities using cash generated from operations and its revolving credit facility. It does not use invoice 
discounting or any other financing facilities.

A summary of the financial instruments held by category is provided below:

Financial assets

Cash and cash equivalents
Trade and other receivables

Total financial assets

Financial liabilities

Trade and other payables
Borrowings

Total financial liabilities

88

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

2018
£000

2017
£000

5,862
34,117

11,361
27,702

39,979

39,063

2018
£000

2017
£000

42,129
30,000

33,729
25,851

72,129

59,580

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Impairment of financial assets
Impairments of trade receivables are outlined in Note 18. No further impairments to financial assets are considered necessary.  
The Group has adopted IFRS 9 with effect from 1 January 2018 and applies the simplified approach to measuring expected credit 
losses, which uses a lifetime expected loss allowance for trade receivables.

General objectives, policies and processes
The Board has overall responsibility for the determination of the Group’s risk management objectives and policies and, whilst 
retaining ultimate responsibility for them, it has delegated the authority for designing and operating processes that ensure the 
effective implementation of the objectives and policies to the Group’s finance function.

The Board receives monthly reports from the Chief Financial Officer through which it reviews the effectiveness of the processes  
put in place and the appropriateness of the objectives and policies it sets. These are then discussed at regular Board meetings.

The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the Group’s 
competitiveness and flexibility. Further details regarding these policies are set out below:

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations. The Group is mainly exposed to credit risk through its trade receivables arising from its normal commercial activities. 
It is Group policy, implemented locally, to assess the credit risk of new customers before entering into contracts.

Existing credit risks associated with trade receivables are managed in line with Group policies as discussed in the financial assets 
section of accounting policies.

Credit risk also arises from cash and cash equivalents and deposits with banks and financial institutions. This risk is mitigated by 
ensuring that deposits are only made with banks and financial institutions with a good rating issued by an industry-recognised 
independent third party (e.g. Standard and Poor’s).

Further disclosures regarding financial assets are provided in Note 18.

Market risk
The Group is exposed to market risk from bank borrowings which incur variable interest rate charges linked to base rate plus a 
margin. The Group’s policy aims to manage the interest cost of the Group within the constraints of its financial covenants 
and forecasts.

During 2018 and 2017 the Group’s borrowings at variable rate were denominated in sterling. Further disclosures relating to bank 
borrowings are provided in Note 19.

Foreign exchange risk
Foreign exchange risk is the risk that the fair value of a financial instrument or future cash flow will fluctuate because of changes in 
foreign exchange rates. The Group’s exposure to foreign exchange risk arises when individual Group entities enter into transactions 
denominated in a currency other than their functional currency. The Group manages its exposure to fluctuations in currency rates by 
wherever possible negotiating both purchases and sales to be denominated in sterling. The profit or loss arising from likely changes 
in foreign exchange is not significant.

Liquidity risk
Liquidity risk arises from the Group’s management of working capital and the finance charges and principal repayments on its debt 
instruments. It is the risk that the Group will encounter difficulty in meeting its financial obligations as they fall due.

The Group’s policy is to ensure that it will always have sufficient cash to allow it to meet its liabilities when they become due. 
To achieve this aim, cash flow forecasts are prepared and updated on a regular basis to ensure that the Group has adequate 
headroom in its facilities.

The Board receives monthly updates on the Group’s liquidity position and any issues are reported by exception.

At the end of the financial year, the most recent cash flow projections indicated that the Group expected to have sufficient liquid 
resources to meet its obligations under all reasonably foreseeable circumstances.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

89

/NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2018

3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT CONTINUED
General objectives, policies and processes continued
Liquidity risk continued
The following table sets out the contractual maturities (representing undiscounted contractual cash flows) of financial liabilities:

At 31 December 2018

Trade and other payables
Borrowings

Total

At 31 December 2017

Trade and other payables
Borrowings

Total

Total
£000

Up to 3
months
£000

(42,129)
(30,000)

(40,904)
–

(72,129)

(40,904)

Total
£000

Up to 3
months
£000

(33,729)
(26,000)

(32,905)
–

(59,729)

(32,905)

Between
3 and 12
months
£000

(300)
–

(300)

Between
3 and 12
months
£000

(106)
–

(106)

Between
1 and 2
years
£000

Between
2 and 5
years
£000

(115)
–

(810)
(30,000)

(115)

(30,810)

Between
1 and 2
years
£000

Between
2 and 5
years
£000

(307)
–

(411)
(26,000)

(307)

(26,411)

Over
5 years
£000

–
–

–

Over
5 years
£000

–
–

–

Capital management
The Group’s objective when managing capital, which is deemed to be total equity plus total debt and which totalled £89.5 million 
(2017: £75.2 million) at the balance sheet date, is to safeguard the Group’s ability to continue as a going concern, through the 
optimisation of the debt and equity balance, and to maintain good headroom on its debt facilities and financial covenants. 
The Group manages its capital structure and makes appropriate decisions in the light of current economic conditions and  
its strategic objectives.

The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and sustain the 
future development of the business.

The funding requirements of the Group are met by the utilisation of external borrowings together with available cash.

A key objective of the Group’s capital management is to maintain comfortable headroom over the covenants set out in its existing 
facility agreements.

The financial covenants which are in place are as follows:
•  Leverage: the ratio of total net debt to consolidated EBITDA of any relevant period of not more than 3:1. 
• 

Interest cover: the ratio of EBITDA to net interest payable in respect of any relevant period of not less than 4:1. 

Covenants are measured semi-annually on a rolling 12-month basis. As at 31 December 2018 they were 0.7:1 and 46:1 respectively 
(2017: 0.5:1 and 57:1). The Group operated well within its covenants throughout the current and prior periods.

The following table sets out the Group’s foreign currency denominated monetary assets and monetary liabilities at the 
reporting date:

Trade and other receivables
Cash and cash equivalents
Other interest-bearing borrowings
Trade and other payables

Trade and other receivables
Cash and cash equivalents
Other interest-bearing borrowings
Trade and other payables

90

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

GBP
£000

33,954
5,519
(30,000)
(41,087)

(31,614)

GBP
£000

31,403
11,073
(25,851)
(33,271)

(16,646)

As at 31 December 2018

EUR
£000

146
340
–
(993)

(507)

USD
£000

17
3
–
(49)

(29)

Total
£000

34,117
5,862
(30,000)
(42,129)

(32,150)

As at 31 December 2017

EUR
£000

175
288
–
(458)

5

USD
£000

Total
£000

–
–
–
–

–

31,578
11,361
(25,851)
(33,729)

(16,641)

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

4 REVENUE
Revenue arises from:

Sale of goods

External revenue by location of customers:

United Kingdom
Rest of European Union
Rest of World

There are no customers with sales in excess of 10% of total Group revenues.

5 AUDITORS’ REMUNERATION
Total amounts payable to the Group’s auditors were as follows:

Audit of these Financial Statements
Amounts receivable by auditors and their associates in respect of:

Audit of Financial Statements of subsidiaries pursuant to legislation
Audit-related assurance services

6 EXPENSES BY NATURE

Depreciation of property, plant and equipment
Amortisation of intangible assets
Profit on disposal of property, plant and equipment and intangible assets
Cost of inventories
Employee benefits expense (Note 8)
Non-underlying operating expenses (Note 7)
Rentals under operating leases
Other expenses

Total cost of sales, distribution costs and administration expenses

7 NON-UNDERLYING ITEMS
Amounts included in the Consolidated Statement of Comprehensive Income are as follows:

Acquisition-related costs
Redundancy and settlement costs
HSE penalty

Non-underlying operating expenses

Finance expense – unamortised prepaid arrangement fees

Total non-underlying expenses

Tax on non-underlying expenses
Benefit of second Patent Box claim in the year

Taxation

Impact on profit after tax

2018
£000

2017
£000

253,691

224,906

2018
£000

2017
£000

250,139
3,021
531

221,667
2,943
296

253,691

224,906

2018
£000

50

134
25

209

2017
£000

43

116
25

184

2018
£000

2017
£000

5,481
1,614
(33)
113,243
56,134
326
14,711
39,329

5,119
1,558
(51)
100,210
47,378
843
10,415
35,220

230,805

200,692

2018
£000

326
–
–

326

88

414

7
(852)

(845)

(431)

2017
£000

414
361
68

843

–

843

(70)
–

(70)

773

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

91

/NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2018

7 NON-UNDERLYING ITEMS CONTINUED
Operating expenses
Expenses arising from the acquisition of subsidiary undertakings are classified as non-underlying due to the fact that they relate 
solely to the transfer of ownership rather than ongoing operations. All of the £326,000 acquisition costs (2017: £92,000) relate to 
professional fees and transaction costs incurred in respect of completed acquisitions and none (2017: £322,000) relate to 
contingent consideration which is dependent upon continued employment.

In 2017, redundancy and settlement costs of £361,000 related to a reorganisation of the production function in the Profiles division 
and were classified as non-underlying because they related to termination costs for positions that no longer existed. The 2017 
penalty of £68,000 related to a fine imposed by the Health and Safety Executive (‘HSE’) following their prosecution of the Company 
in respect of an accident incurred in August 2016. The penalty was classified as non-underlying because such costs are not in the 
normal course of business and were not expected to recur in the foreseeable future.

Finance expense
In December 2018 the Group refinanced, cancelling its £45 million Revolving Credit Facility (‘RCF') and replacing it with a new 
£60 million RCF. As a result of this extinguishment, unamortised prepaid arrangement fees relating to the existing facility were 
expensed to the Consolidated Statement of Comprehensive Income. This gave rise to an additional finance expense of £88,000, 
which has been classified as non-underlying because it does not relate to the Group’s ongoing financing arrangements.

Taxation
Non-underlying items includes a tax charge on non-underlying items of £7,000 (2017: credit of £70,000). It also includes the benefit 
of a second Patent Box claim. The Group makes annual claims for tax relief under HMRC’s Patent Box legislation. In 2018, the 
Group filed claims in respect of the years ended 31 December 2016 and 31 December 2017, realising a total benefit of £1,820,000 
in cash tax. The benefit of the second claim (£852,000) is presented as non-underlying because the Group typically makes only one 
claim in each financial year.

8 EMPLOYEE BENEFITS EXPENSE

Staff costs (including Directors) comprise:
Wages and salaries
Share-based payments
Social security costs
Pension costs – defined contribution plans

The average monthly number of employees, including Directors, during the year was as follows:
Production
Office and administration
Distribution

2018
£000

2017
£000

49,388
249
5,086
1,411

41,808
260
4,137
1,173

56,134

47,378

2018
No.

538
354
774

2017
No.

432
302
762

1,666

1,496

Key management personnel compensation and Directors’ remuneration
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities 
of the Group, which is considered to be the Directors of the Company and the Directors of the Group’s subsidiary companies.

Emoluments
Share-based payments
Pension and other post-employment benefit costs

2018
£000

1,208
39
117

1,364

2017
£000

1,889
169
190

2,248

Directors’ remuneration is set out in the Remuneration Report.

During the year, retirement benefits were accruing to two Directors in respect of defined contribution pension schemes (2017: two).

92

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

The highest paid Director received remuneration of £459,000 (2017: £916,000).

No share options were exercised by Directors of the Group during the year (2017: 123,864).

The value of contributions paid to a defined contribution pension scheme in respect of the highest paid Director amounted to  
£56,000 (2017: £55,000).

The Group’s policy for consulting with, sharing information with, and encouraging the involvement employees is discussed on  
pages 22 and 23.

9 SEGMENTAL INFORMATION
The Group organises itself into a number of operating segments that offer different products and services. They are managed 
separately because each business requires different technology and marketing strategies. Internal reporting provided to the chief 
operating decision-maker, which has been identified as the executive management team including the Chief Executive Officer and 
the Chief Financial Officer, reflects this structure.

The Group has aggregated its operating segments into two reported segments, as these business units have similar products, 
production processes, types of customer, methods of distribution, regulatory environments and economic characteristics:
•  Profiles – extrusion and sale of PVC window and building products to the new and replacement window market across the UK. 

This segment includes Vista Panels, S&S Plastics and Ecoplas.

•  Building Plastics – sale of building plastic materials across the UK. This segment includes Security Hardware and Kent Building Plastics.

The Corporate segment includes amortisation in respect of acquired intangible assets.

Revenue
Total revenue
Inter-segmental revenue

Total revenue from external customers

Adjusted EBITDA
Amortisation
Depreciation

Profiles
2018
£000

Building
Plastics
2018
£000

Corporate
2018
£000

Total
2018
£000

159,496
(51,768)

147,345
(1,382)

107,728

145,963

–
–

–

22,008
(158)
(4,074)

8,394
(53)
(908)

(95)
(1,403)
(499)

306,841
(53,150)

253,691

30,307
(1,614)
(5,481)

Operating profit before non-underlying expenses

17,776

7,433

(1,997)

23,212

Non-underlying expenses
Finance expense

Profit before tax

Revenue
Total revenue
Inter-segmental revenue

Total revenue from external customers

Adjusted EBITDA
Amortisation
Depreciation

Operating profit before non-underlying expenses

Non-underlying expenses
Finance expense

Profit before tax

(326)
(793)

22,093

Profiles
2017
£000

Building
Plastics
2017
£000

Corporate
2017
£000

Total
2017
£000

139,553
(45,377)

131,877
(1,147)

94,176

130,730

23,166
(159)
(3,859)

19,148

8,568
(112)
(795)

7,661

–
–

–

–
(1,287)
(465)

271,430
(46,524)

224,906

31,734
(1,558)
(5,119)

(1,752)

25,057

(843)
(553)

23,661

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

93

/NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2018

9 SEGMENTAL INFORMATION CONTINUED

Additions to plant, property, equipment and intangible assets

Segment assets

Segment liabilities

Borrowings
Corporation tax payable
Deferred tax liability

Total liabilities

Total net assets

Additions to plant, property, equipment and intangible assets

Segment assets

Segment liabilities

Borrowings
Corporation tax payable
Deferred tax liability

Total liabilities

Total net assets

10 FINANCE EXPENSE

Finance expense
Bank borrowings
Other borrowings
Unwinding of discounting

Underlying finance expense

Non-underlying finance expense (Note 7)

Total finance expense

11 TAXATION

Current tax expense
Current tax on profits for the year
Adjustment in respect of prior years

Total current tax

Deferred tax expense
Origination and reversal of temporary differences
Adjustment in respect of change in rates
Adjustment in respect of prior years

Total deferred tax

Total tax expense

94

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

Profiles
2018
£000

6,249

Building
Plastics
2018
£000

1,002

Corporate
2018
£000

Total
2018
£000

1,389

8,640

75,000

46,204

16,090

137,294

(25,016)

(17,173)

(1,977)

(44,166)

(29,376)
(1,162)
(2,502)

(77,206)

60,088

Profiles
2017
£000

4,044

Building
Plastics
2017
£000

2,423

Corporate
2017
£000

Total
2017
£000

1,116

7,583

58,861

39,965

15,805

114,631

(19,274)

(13,974)

(1,540)

(34,788)

(25,851)
(2,448)
(2,170)

(65,257)

49,374

2017
£000

535
18
–

553

–

553

2018
£000

558
100
47

705

88

793

2018
£000

2017
£000

2,643
(40)

2,603

(165)
(21)
57

(129)

4,253
(170)

4,083

53
(15)
(102)

(64)

2,474

4,019

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

The reasons for the difference between the actual tax charge for the year and the standard rate of corporation tax in the 
United Kingdom applied to profits for the year are as follows:

Profit before tax

Expected tax charge based on the standard rate of corporation tax in the UK of 19.0% (2017: 19.25%)
Taxation effect of:
Expenses not deductible for tax purposes
Patent Box claims
Adjustments to tax charge in respect of prior years
Tax on share-based payments recognised in equity
Adjustment in respect of change in rates

Total tax expense

2018
£000

2017
£000

22,093

23,661

4,198

4,555

136
(1,820)
17
(36)
(21)

439
(738)
(272)
50
(15)

2,474

4,019

Changes in tax rates and factors affecting the future tax charge
The mainstream rate of UK corporation tax changed in April 2017 from 20% to 19%. This gives rise to an effective rate of 19%  
(2017: 19.25%) for the year. A further reduction to 17% from 1 April 2020 has been substantively enacted. Deferred taxes at the 
year-end date have been measured using these enacted tax rates and reflected in the Financial Statements.

There are no material uncertain tax provisions.

Tax on non-underlying items
The net tax charge arising on non-underlying items within the Comprehensive Income Statement is £7,000 (2017: credit of 
£70,000). Non-underlying tax also includes a credit of £852,000, being the benefit of a second Patent Box claim in the year.

Tax included in Other Comprehensive Income
The tax charge arising on share-based payments within Other Comprehensive Income is £36,000 (2017: credit of £50,000).

Based on the current investment plans of the Group, and assuming the rates of capital allowances on capital expenditure continue 
into the future, there is little prospect of any significant part of the deferred tax liability becoming payable over the next three years.

12 EARNINGS PER SHARE
Basic earnings per share is calculated by dividing the net profit for the year attributable to ordinary shareholders by the weighted 
average number of ordinary shares outstanding during the year. Diluted earnings per share is calculated by adjusting the earnings 
and number of shares for the effects of dilutive options. Adjusted earnings per share excludes the impact of non-underlying items.

Profit attributable to ordinary Shareholders

Profit attributable to ordinary Shareholders excluding non-underlying items

Weighted average number of shares – basic
Weighted average number of shares – diluted

Basic earnings per share
Adjusted basic earnings per share
Diluted earnings per share
Adjusted diluted earnings per share

2018
£000

2017
£000

19,619

19,642

19,188

20,415

Number

Number

100,278,663 100,040,383
100,627,058 100,301,071

Pence

19.6
19.1
19.5
19.1

Pence

19.6
20.4
19.6
20.4

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

95

/NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2018

13 DIVIDENDS

Dividends paid during the year
Final dividend for 2017 of 6.0p per share (2016: 5.7p per share)
Interim dividend for 2018 of 3.1p per share (2017: 3.0p per share)

Dividends proposed
Final dividend for 2018 of 6.2p per share (2017: 6.0p per share)

14 PROPERTY, PLANT AND EQUIPMENT

2018
£000

2017
£000

6,008
3,110

9,118

5,700
3,004

8,704

6,219

6,008

Freehold
property
£000

Leasehold
improvements
£000

Plant and
machinery
£000

Motor
vehicles
£000

Office 
equipment
and fixtures
£000

Assets under
construction
£000

Total
£000

42,695
7,068
43
(133)
(104)

49,569
8,380
1,389
(319)
(446)

2,301
3,417
–
–
(4,003)

1,715
5,904
–
–
(4,969)

2,650

58,573

–
–
–

–
–
–

–

13,401
5,119
(118)

18,402
5,481
(313)

23,570

2,650

1,715

35,003

31,167

Cost
Balance at 1 January 2017
Additions
Added on acquisition
Disposals
Transfers

Balance at 1 January 2018
Additions
Added on acquisition
Disposals
Transfers

Balance at 31 December 2018

Accumulated depreciation
Balance at 1 January 2017
Charge for the year
Disposals

Balance at 1 January 2018
Charge for the year
Disposals

Balance at 31 December 2018

Net book value
At 31 December 2018

At 31 December 2017

8,644
–
–
–
23

8,667
12
–
–
336

9,015

679
228
–

907
230
–

1,137

7,878

7,760

63
122
–
–
–

185
13
4
–
–

202

43
7
–

50
16
–

66

31,406
3,484
43
(103)
3,876

38,706
2,412
1,321
(205)
4,187

46,421

12,538
4,839
(88)

17,289
5,176
(199)

22,266

136

135

24,155

21,417

197
45
–
(30)
–

212
26
45
(32)
–

251

57
45
(30)

72
36
(32)

76

175

140

84
–
–
–
–

84
13
19
(82)
–

34

84
–
–

84
23
(82)

25

9

–

Included within freehold property is non-depreciable land of £2,320,000 (31 December 2017: £2,320,000).

During the year £446,000 of assets under construction were transferred to Intangible Assets. 

96

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

15 INTANGIBLE ASSETS

Cost
Balance at 1 January 2017
Additions
Added on acquisition
Disposals
Transfers

Balance at 1 January 2018
Additions
Added on acquisition
Transfers

Balance at 31 December 2018

Accumulated amortisation
Balance at 1 January 2017
Charge for the year
Disposals

Balance at 1 January 2018
Charge for the year
Transfers

Balance at 31 December 2018

Net book value
At 31 December 2018

At 31 December 2017

Software
£000

Technology
-based
£000

Customer
-related
£000

Marketing
-related
£000

745
510
–
–
104

1,359
255
–
446

2,060

329
158
–

487
213
–

700

1,612
–
–
–
–

1,612
–
–
–

1,612

317
95
–

412
95
–

507

1,360

872

1,105

1,200

5,926
5
486
(101)
–

6,316
–
1,376
(399)

7,293

1,343
882
(50)

2,175
984
(299)

2,860

4,433

4,141

6,338
–
–
–
–

6,338
5
–
–

6,343

1,247
423
–

1,670
322
–

1,992

4,351

4,668

Goodwill
£000

8,328
–
222
–
–

8,550
–
7,996
–

Total
£000

22,949
515
708
(101)
104

24,175
260
9,372
47

16,546

33,854

–
–
–

–
–
–

–

3,236
1,558
(50)

4,744
1,614
(299)

6,059

16,546

27,795

8,550

19,431

During 2018 customer-related intangible assets with a net book value of £100,000 were transferred to Contract Assets within Trade 
and Other Receivables.

16 IMPAIRMENT
For the purpose of impairment testing, goodwill is allocated to Cash Generating Units (‘CGUs’) as follows:

Ecoplas
Eurocell Building Plastics
Eurocell Profiles
Vista Panels
S & S Plastics
Security Hardware

2018
£000

5,768
4,812
3,350
2,243
151
222

16,546

2017
£000

–
2,584
3,350
2,243
151
222

8,550

During the year the Group recognised Goodwill in respect of the acquisition of Ecoplas (£5,768,000) and Kent Building Plastics 
(£2,228,000), with the latter being incorporated into the Eurocell Building Plastics CGU.

The recoverable amounts of the CGUs have been determined from ‘value-in-use’ calculations which have been predicated on 
discounted pre-tax cash flow projections based on a three-year business plan approved by the Board. These projections are based 
on all available information and growth rates do not exceed growth rates achieved in prior periods. 

The key assumptions in preparing these forecasts are in line with our published strategy of continuing to open further branches, 
developing new products, increasing our use of recycled materials and adding bolt-on acquisitions when they arise.

Period on which management approved forecasts are based (years)
Discount rate (pre-tax)
Profit growth rate in perpetuity

2018

3
10%
2%

2017

3
10%
2%

The goodwill is considered to have an indefinite useful life. The discount rate was estimated based on past experience and an 
estimated industry average weighted average cost of capital.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

97

/NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2018

16 IMPAIRMENT CONTINUED
The total recoverable amount in respect of goodwill, as assessed by the Directors using the above assumptions, is greater than the 
carrying amount and therefore no impairment charge has been recorded. The Directors consider that it is not reasonably possible 
for the assumptions to change so significantly as to eliminate the headroom.

17 INVENTORIES

Raw materials
Work in progress
Finished goods and goods for resale

2018
£000

2,759
1,632
23,932

2017
£000

1,108
1,209
18,777

28,323

21,094

All inventories are carried at cost less a provision to take account of slow-moving and obsolete items. At 31 December 2018 the 
inventory provision amounted to £1.8 million (2017: £1.8 million).

18 TRADE AND OTHER RECEIVABLES

Trade receivables
Less: provision for impairment of trade receivables
Less: provision for rebates payable

Net trade receivables

Contract assets

Total financial assets other than cash and cash equivalents classified as loans and receivables
Prepayments
Other receivables

Total trade and other receivables

Trade receivables are non-interest bearing and are generally on 30 days credit.

2018
£000

34,751
(740)
(443)

2017
£000

28,833
(880)
(354)

33,568

27,599

3,140

36,708
3,054
549

–

27,599
3,876
103

40,311

31,578

The fair values of trade and other receivables classified as loans and receivables are not materially different to their carrying values.

The Group has adopted IFRS 9 and applies the simplified approach to measuring expected credit losses, which uses a lifetime 
expected loss allowance for all financial assets. In measuring expected credit losses for trade receivables, receivables have been 
grouped based on shared characteristics and days past due.

Expected loss rates are derived based upon the payment profile of sales over a 2-year period before 31 December 2018, and the 
corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking information on 
macroeconomic factors affecting the ability of customers to settle receivables, including GDP, the rate of unemployment, new 
housing starts, interest rates and household disposable income.

98

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

The closing loss allowances for trade receivables and contract assets as at 31 December 2018 reconcile to the opening loss 
allowances as follows:

At 31 December – calculated under IAS 39
Amounts restated through comprehensive income

At 1 January – calculated under IFRS 9
Charged during the year
Added on acquisition (Note 29)
Released or utilised during the year
Receivables written-off during the year as uncollectible

At 31 December

2018
£000

880
(59)

821
867
23
(450)
(521)

740

2017
£000

738
–

738
826
–
(476)
(208)

880

Trade receivables and contract assets are written off where there is no reasonable expectation of recovery. Indicators that there is no 
reasonable expectation of recovery include, amongst others, the failure of a debtor to engage in a repayment plan with the Group, 
and a failure to make contractual payments for a period of greater than 120 days past due. Impairment losses on trade receivables 
and contract assets are presented as net impairment losses within operating profit. Subsequent recoveries of amounts previously 
written off are credited against the same line item.

In accordance with IFRS 15 Revenue from Contracts with Customers, contract assets have been separately disclosed for the first 
time in 2018. Contract assets held within prepayments and intangible assets at 31 December 2017 amounted to £1,466,000.

19 BORROWINGS
The book value and fair value of borrowings are as follows:

Non-current
Bank borrowings unsecured

Total borrowings

Book value
2018
£000

Fair value
2018
£000

Book value
2017
£000

Fair value
2017
£000

29,376

29,376

25,851

25,851

29,376

29,376

25,851

25,851

The bank borrowings outstanding at 31 December 2018 are classified as non-current liabilities as they relate to committed facilities 
available to the Group until 2023. The book value and fair value are not considered to be materially different.

Borrowings
Following a refinancing in December 2018 the Company has a £60 million committed multi-currency revolving unsecured credit 
facility with Barclays Bank plc and HSBC UK Bank plc which expires in 2023. The previous facility, a £45 million committed 
multi-currency revolving unsecured credit facility, was cancelled, with all unamortised prepaid arrangement fees being expensed as 
a non-underlying interest charge in the Consolidated Statement of Comprehensive Income.

Fees of £635,000 incurred in the course of arranging the new facility have been capitalised within bank borrowings, and will be 
expensed to the Consolidated Statement of Comprehensive Income over the remaining period of the new facility.

Borrowings of £30,000,000 were drawn down at 31 December 2018 (2017: £26,000,000) less unamortised issue costs of 
£624,000 (2017: £149,000).

Interest is charged at an excess over base rate of between 1.25% and 2.25% per annum and is dependent upon the ratio of total 
net debt to consolidated EBITDA.

Based upon current economic and market trends, management consider that the sterling LIBOR rate will remain relatively stable 
during the next reporting period to 31 December 2019, and any changes, when applied to the Group’s current bank borrowings of 
£30,000,000 would not lead to a significant change in finance expense.

All of the Group’s borrowings are denominated in sterling.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

99

/NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2018

19 BORROWINGS CONTINUED
Borrowings continued
The analysis of repayments on the combined borrowings is as follows:

Within 1 year or repayable on demand
Between 1 and 2 years
Between 2 and 5 years

20 TRADE AND OTHER PAYABLES

Current liabilities
Trade payables
Other tax and social security
Other payables
Accruals

Total current trade and other payables

Non-current liabilities
Other payables

Book values approximate to fair value at 31 December 2018 and 2017.

21 PROVISIONS

At 1 January 2017
Credited to Statement of Comprehensive Income
Discounting of provisions
Utilised
Added on acquisition 

At 1 January 2018
Credited to Statement of Comprehensive Income
Discounting of provisions
Utilised
Added on acquisition (Note 29)

At 31 December 2018

Current
Non-current

At 31 December 2018

2018
£000

–
–
29,376

2017
£000

–
–
25,851

29,376

25,851

2018
£000

2017
£000

29,706
4,117
1,064
6,416

23,179
4,429
429
4,974

41,303

33,011

1,230

718

Dilapidations and
environmental 
provisions
£000

1,511
(477)
(47)
(25)
97

1,059
(157)
21
(62)
772

1,633

492
1,141

1,633

Dilapidations and environmental provisions
Under property operating lease agreements, the Group has obligations to maintain all properties to the standard that prevailed at the 
inception of the respective leases. The provision represents the Directors’ best estimate of the costs associated with this obligation.

The timing of the utilisation of the provision is variable dependent on the lease expiry dates of the properties concerned, which vary 
between 1 and 10 years.

100

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

22 DEFERRED TAX
The movement in the net deferred tax liability is as follows:

At 1 January
Credited to Statement of Comprehensive Income
(Charged)/credited to equity
Added on acquisition (Note 29)
Recognised on acquisition (Note 29)

At 31 December

2018
£000

(2,170)
129
(36)
(191)
(234)

2017
£000

(2,194)
64
50
–
(90)

(2,502)

(2,170)

Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax 
assets where the Directors believe it is probable that these assets will be recovered.

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by 
IAS 12) during the year, together with amounts recognised in the Consolidated Statement of Comprehensive Income and amounts 
recognised in Other Comprehensive Income are as follows:

Accelerated capital allowances/intangible fixed assets
Other temporary differences

Net tax assets/(liabilities)

Asset
2018
£000

238
114

352

Liability
2018
£000

(2,923)
69

(2,854)

Statement of
Comprehensive
Income
2018
£000

102
27

129

Net*
2018
£000

(2,685)
183

(2,502)

* Included in the net liability is a deferred tax liability of £425,000 relating to the acquisitions of Ecoplas Limited and Kent Building Plastics Limited.

Accelerated capital allowances/intangible fixed assets
Other temporary differences

Net tax assets/(liabilities)

Asset
2017
£000

380
117

497

Liability
2017
£000

(2,742)
75

(2,667)

Statement of
Comprehensive
Income
2017
£000

(63)
127

64

Net*
2017
£000

(2,362)
192

(2,170)

* Included in the net liability is a deferred tax liability of £90,000 relating to the acquisition of Security Hardware Limited.

Equity
2018
£000

–
(36)

(36)

Equity
2017
£000

–
50

50

23 SHARE CAPITAL

Ordinary shares of £0.001 each

Ordinary shares of £0.001 each

Share premium account

Allotted, called up and fully paid

2018
Number

2017
Number

100,310,472 100,137,186

2018
£000

100

2017
£000

100

2,381

2,104

The ordinary shares carry the rights to attend and vote at general meetings, the right to receive payment in respect of dividends 
declared and the right to participate in the distribution of capital. The ordinary shares are not redeemable.

During the year no shares were issued in respect of share-based payment transactions for Directors and 43,288 shares vested and 
were issued in respect of share-based payment transactions for other key management personnel.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

101

/NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2018

24 SHARE-BASED PAYMENTS
The Group enters into equity-settled payment transactions with its employees. For the year ended 31 December 2018, the charge 
was £249,000 (2017: £260,000). The overall Consolidated Statement of Financial Position is unchanged as a result of this.

The Group operates an annual Save As You Earn scheme, allowing employees to make monthly contributions over a three year 
period which are then used to purchase Company shares at a fixed price. This price is agreed at the inception of the scheme,  
and carried a discount on the market value at that date of 20%.

For details of share-based payment schemes see pages 63 to 65 of the Directors’ Remuneration Report.

No further disclosure has been provided on the grounds of materiality.

25 OPERATING LEASES
The Group has entered into commercial leases on certain non-current assets. There are no restrictions placed on the Group by 
entering into these leases.

The total future value of minimum lease payments under non-cancellable operating leases are as follows:

Land and buildings

Not later than 1 year
Later than 1 year and not later than 5 years
Later than 5 years

Other

Not later than 1 year
Later than 1 year and not later than 5 years
Later than 5 years

2018
£000

5,989
17,521
3,076

2017
£000

5,062
10,169
3,443

26,586

18,674

2018
£000

5,440
6,065
–

2017
£000

6,712
8,179
38

11,505

14,929

Included within operating lease commitments as at 31 December 2018 are the total future minimum lease payments in respect of 
the outsourcing of the Group’s logistics operation, which amount to £2,415,000 (2017: £6,027,000).

26 CONTINGENT ASSETS AND LIABILITIES
The Group has entered into a cross-guarantee arrangement to cover the bank borrowings of all other Group companies in the event 
of default. As at 31 December 2018 the bank borrowings were £30.0 million (2017: £26.0 million).

The Group had no other material contingent assets or liabilities (31 December 2017: £nil).

27 RETIREMENT BENEFITS
The Group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group 
in an independently administered fund. The pension cost represents contributions payable by the Group to the fund and amounted 
to £1,411,000 (2017: £1,173,000).

28 RELATED PARTY TRANSACTIONS
The remuneration of Executive and Non-executive Directors is disclosed on pages 52 to 67.

Transactions with key management personnel
Kalverboer Management UK LLP is controlled by P H L Kalverboer, a Director of Eurocell plc. Kellmann Recruitment Limited is 
controlled by T Kelly, a close family member of M Kelly who is a Director of Eurocell plc. 

Kellmann Recruitment Limited – recruitment services
Kalverboer Management UK LLP – Director Remuneration

The following balances are outstanding at the balance sheet date:

Kellmann Recruitment Limited
Kalverboer Management UK LLP

102

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

2018
£000

70
40

2018
£000

–
20

2017
£000

84
40

2017
£000

13
10

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

29 ACQUISITION OF SUBSIDIARIES
The Group acquired two businesses in the year: Ecoplas Limited and Kent Building Plastics Limited.

Goodwill represents potential synergies arising from the enlarged Group. The amount of Goodwill deductible for tax purposes is £nil. 
Goodwill has been calculated as follows:

Total
Acquiree’s net assets at the acquisition date

Intangible assets
Property, plant and equipment
Inventories
Trade and other receivables 
Cash and cash equivalents
Borrowings
Trade and other payables
Provisions
Corporation tax
Deferred tax

Identifiable assets and liabilities

Cash consideration paid
Cash consideration not yet paid
Present value of put and call option

Goodwill on acquisition

Book  

value on
acquisition
£000

Fair value
adjustments
£000

Recognised
values on
acquisition
£000

3
1,407
443
1,610
766
(1,126)
(2,009)
–
(112)
(191)

791

1,373
(18)
(12)
(5)
–
–
(2)
(772)
–
(234)

330

1,376
1,389
431
1,605
766
(1,126)
(2,011)
(772)
(112)
(425)

1,121

7,934
399
784

7,996

Cash flows arising on the acquisitions were £7,168,000 comprising the consideration paid less cash acquired.

On 1 August 2018, the Group acquired 95% of the ordinary share capital of Ecoplas Limited, a recycler of PVC windows, with 
annual sales of approximately £7 million. Initial consideration paid was £5.1 million (or £5.0 million net of cash acquired). Further 
consideration of up to £1.0 million will be paid for the final 5% of the ordinary share capital of the company in 3 to 5 years’ time, 
contingent upon future performance.

Ecoplas Limited
Acquiree’s net assets at the acquisition date

Intangible assets
Property, plant and equipment
Inventories
Trade and other receivables 
Cash and cash equivalents
Borrowings
Trade and other payables
Provisions
Deferred tax

Identifiable assets and liabilities

Cash consideration paid
Present value of put and call option

Goodwill on acquisition

Book  

value on
acquisition
£000

Fair value
adjustments
£000

Recognised
values on
acquisition
£000

–
1,359
80
1,168
168
(1,126)
(1,287)
–
(182)

180

898
(18)
–
(5)
–
–
–
(752)
(153)

(30)

898
1,341
80
1,163
168
(1,126)
(1,287)
(752)
(335)

150

5,134
784

5,768

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

103

/NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2018

29 ACQUISITION OF SUBSIDIARIES CONTINUED
On 8 December 2018, the Group acquired 100% of the ordinary share capital of Kent Building Plastics Limited, a distributor of 
building plastic materials, with annual sales of approximately £4.5 million. Initial consideration paid was £2.8 million, with a further 
£0.4 million payable in 2019 in relation to cash acquired taking total consideration to £3.2 million. The Group has provisionally 
assessed the fair values of assets and liabilities acquired as follows:

Kent Building Plastics Limited
Acquiree’s net assets at the acquisition date

Intangible assets
Property, plant and equipment
Inventories
Trade and other receivables 
Cash and cash equivalents
Trade and other payables
Provisions
Corporation tax
Deferred tax

Identifiable assets and liabilities

Cash consideration paid
Cash consideration not yet paid

Goodwill on acquisition

Book  

value on
acquisition
£000

Fair value
adjustments
£000

Provisionally
assessed fair 
values
£000

3
48
363
442
598
(722)
 –
(112)
(9)

611

475
 –
(12)
 –
 –
(2)
(20)
 –
(81)

360

478
48
351
442
598
(724)
(20)
(112)
(90)

971

2,800
399

2,228

Fair value adjustments
•  The adjustment to intangible assets is to recognise intangible assets in respect of customer relationships, and has been valued 

using discounted cash flows.

•  The adjustment to inventories is to reflect the fair value of finished goods acquired.
•  The adjustment to trade receivables is a bad debt provision which has been made as part of the fair value exercise.
•  The adjustments to provisions is to recognise a dilapidations and environmental provision in respect of the leased premises.
•  The adjustment to deferred taxation is to recognise the associated deferred tax liability arising on the intangible assets.

Subsequent payments
Under the terms of the acquisition agreement, the vendor of Ecoplas is entitled to cash consideration for their remaining 5% 
shareholding in the Company based on financial performance for the years ended 31 December 2020-23, via a put and call option 
(the ‘option’), provided they remain employed by the Group. The estimated total amount payable under the option is £1,000,000, 
and a liability for the present value of this amount (£784,000) has been recognised within non-current liabilities. The discount will be 
unwound through interest expense.

Acquisition-related costs
The Group incurred acquisition-related costs of £326,000 in relation to professional fees and transaction costs arising upon 
acquisition.These costs have been expensed to the Consolidated Statement of Comprehensive Income.

Impact of acquisitions on the Consolidated Statement of Comprehensive Income 
Included within the Consolidated Statement of Comprehensive Income is revenue of £2.5 million and loss before tax of £0.1 million 
relating to Ecoplas Limited and Kent Building Plastics Limited. Had the acquisitions occurred on 1 January 2018 revenue of 
£10.8 million and profit before tax of £0.4 million would have been recognised by the Group.

Acquisition after the balance sheet date
On 6 March 2019 the Group acquired 100% of the ordinary share capital of Trimseal Limited, a distributor of building plastic 
materials, for a total consideration of £0.4m.

104

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

30 RECONCILIATION OF PROFIT AFTER TAX TO CASH GENERATED FROM OPERATIONS

Profit after tax
Taxation
Finance expense

Operating profit
Adjustments for:
Depreciation of tangible fixed assets
Amortisation of intangible fixed assets
Profit on sale of property, plant and equipment and intangible fixed assets
Share-based payments
Increase in inventories
Increase in trade and other receivables
Increase in trade and other payables
Decrease in provisions

Cash generated from operations

31 RECONCILIATION OF NET DEBT

2018
£000

19,619
2,474
793

2017
£000

19,642
4,019
553

22,886

24,214

5,481
1,614
(33)
249
(6,798)
(7,051)
5,547
(219)

5,119
1,558
(51)
260
(2,789)
(3,057)
3,575
(549)

21,676

28,280

Cash and cash equivalents
Borrowings

Total

1 January
2018
£000

Added on 
acquisition
£000

Cash flows
£000

Non-cash
movements*
£000

31 December
2018
£000

11,361
(25,851)

–
(1,126)

(5,499)
(2,874)

(14,490)

(1,126)

(8,373)

–
475

475

5,862
(29,376)

(23,514)

* Non-cash movements relate to the recognition and amortisation of prepaid arrangement fees in respect of the Group’s borrowings.

Cash and cash equivalents
Borrowings

Total

* Non-cash movements relate to the amortisation of arrangement fees in respect of the Group’s borrowings.

31 December 2018

Cash and cash equivalents
Borrowings

Total

31 December 2017

Cash and cash equivalents
Borrowings

Total

1 January
2017
£000

5,559
(25,827)

(20,268)

Cash flows
£000

5,802
42

5,844

Non-cash
movements*
£000

31 December
2017
£000

–
(66)

(66)

11,361
(25,851)

(14,490)

Current
assets
£000

5,862
–

5,862

Current
assets
£000

11,361
–

11,361

Current
liabilities
£000

Non-current
liabilities
£000

Total
£000

–
–

–

–
(29,376)

5,862
(29,376)

(29,376)

(23,514)

Current
liabilities
£000

Non-current
liabilities
£000

Total
£000

–
–

–

–
(25,851)

11,361
(25,851)

(25,851)

(14,490)

32 EVENTS AFTER THE BALANCE SHEET DATE
The Directors are not aware of any material events that have occurred after 31 December 2018 which would require disclosure 
under IAS 10.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

105

/COMPANY STATEMENT OF FINANCIAL POSITION
As at 31 December 2018

Assets
Non-current assets
Investments

Total non-current assets

Current assets
Trade and other receivables
Deferred tax

Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables

Total current liabilities

Non-current liabilities
Borrowings

Total non-current liabilities

Total liabilities

Net assets

Issued capital and reserves attributable to owners of the Company
Share capital
Share premium account
Share-based payment reserve
Retained earnings

Total equity

Note

2018
£000

2017
£000

35

17,839

17,839

17,839

17,839

36
37

40,857
95

53,183
105

40,952

53,288

58,791

71,127

38

(243)

(26,419)

(243)

(26,419)

39

(29,376)

(25,851)

(29,376)

(25,851)

(29,619)

(52,270)

29,172

18,857

23
23
24

100
2,381
416
26,275

100
2,104
480
16,173

29,172

18,857

A separate Statement of Comprehensive Income for the Company is not presented, in accordance with Section 408 of the 
Companies Act 2006. The Company recognised a profit of £19,220,000 in the year (2017: loss of £146,000). Dividend income from 
subsidiary undertakings included in the results was £21,000,000 (2017: £nil).

The Financial Statements on pages 106 to 112 were approved and authorised for issue by the Board of Directors on 14 March 2019 
and were signed on its behalf by:

Mark Kelly 
Director 

Michael Scott
Director

106

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/ 
 
 
 
 
OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

COMPANY STATEMENT OF CHANGES IN EQUITY
For the year ended 31 December 2018

Balance at 1 January 2018

Comprehensive income for the year
Profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Exercise of share options
Share-based payments
Deferred tax on share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Share
capital
£000

100

Share 
premium
account
£000

Share-based 
payment
reserve
£000

Retained
earnings
£000

Total
equity
£000

2,104

480

16,173

18,857

–

–

–
–
–
–

–

–

–

277
–
–
–

277

–

–

19,220

19,220

19,220

19,220

(277)
249
(36)
–

–
–
–
(9,118)

–
249
(36)
(9,118)

(64)

(9,118)

(8,905)

Balance at 31 December 2018

100

2,381

416

26,275

29,172

Balance at 1 January 2017

Comprehensive income for the year
Loss for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Exercise of share options
Share-based payments
Deferred tax on share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Share
capital
£000

100

Share 
premium
account
£000

1,926

Share-based 
payment
reserve
£000

Retained
earnings
£000

Total
equity
£000

348

25,023

27,397

–

–

–
–
–
–

–

–

–

178
–
–
–

178

–

–

(146)

(146)

(146)

(146)

(178)
260
50
–

132

–
–
–
(8,704)

–
260
50
(8,704)

(8,704)

(8,394)

Balance at 31 December 2017

100

2,104

480

16,173

18,857

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

107

/NOTES TO THE COMPANY FINANCIAL STATEMENTS
For the year ended 31 December 2018

33 ACCOUNTING POLICIES (COMPANY)
Corporate information
Eurocell plc (the ‘Company’) is a publicly listed company incorporated and domiciled in England and Wales. The registered office is 
Fairbrook House, Clover Nook Road, Alfreton, Derbyshire, DE55 4RF.

The Company is principally engaged as a holding company for its subsidiaries which are engaged in the extrusion of PVC window 
and building products to the new and replacement window market and the sale of building materials across the UK.

Basis of preparation
The principal accounting policies adopted in the preparation of the Financial Statements are set out below. The policies have been 
consistently applied to all the years presented, unless otherwise stated.

The Company has adequate resources to continue in operational existence for the foreseeable future and, as a result of this, the 
going concern basis has been adopted in preparing the Financial Statements.

The Company Financial Statements have been prepared in accordance with Financial Reporting Standard 101, Reduced Disclosure 
Framework (FRS 101). These Financial Statements have been prepared under the historical cost convention in accordance with 
UK GAAP and the Companies Act 2006.

Changes in accounting policies and disclosures applicable to the Company
There were no standards or interpretations which took effect in the year which materially affect the Financial Statements.

Investments in subsidiary undertakings
Investments in subsidiaries are stated at cost less provision for impairment.

Financial assets
The Company classifies all of its financial assets as loans and receivables and has not classified any of its financial assets as held 
to maturity.

Loans and receivable assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an active 
market. They arise principally through the provision of goods and services to customers (e.g. trade receivables), but also incorporate 
other types of contractual monetary asset. They are initially recognised at fair value plus transaction costs that are directly 
attributable to their acquisition or issue, and are subsequently carried at amortised cost using the effective interest rate method, less 
provision for impairment.

Impairment provisions are recognised when there is objective evidence (such as significant financial difficulties on the part of the 
counterparty or default or significant delay in payment) that the Company will be unable to collect all of the amounts due under the 
terms receivable, the amount of such a provision being the difference between the net carrying amount and the present value of the 
future expected cash flows associated with the impaired receivable. For trade receivables, which are reported net, such provisions 
are recorded in a separate allowance account with the loss being recognised within administrative expenses in the Statement of 
Comprehensive Income. On confirmation that the trade receivable will not be collectable, the gross carrying value of the asset is 
written off against the associated provision.

From time to time, the Company elects to renegotiate the terms of trade receivables due from customers with which it has 
previously had a good trading history. Such renegotiations will lead to changes in the timing of payments rather than changes to the 
amounts owed and, in consequence, the new expected cash flows are discounted at the original effective interest rate and any 
resulting difference to the carrying value is recognised in administrative expenses.

The Company’s loans and receivables comprise trade and other receivables and cash and cash equivalents in the balance sheet.

Financial liabilities
The Company classifies its financial liabilities as other financial liabilities which include the following items:
•  Bank borrowings which are initially recognised at fair value net of any transaction costs directly attributable to the issue of the 

instrument. Such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest rate method, 
which ensures that any interest expense over the period to repayment is at a constant rate on the balance of the liability carried in 
the balance sheet. Further information is provided in Note 3. 

•  Trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried at 

amortised cost using the effective interest method.

108

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

Deferred taxation
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from 
its tax base, except for differences arising on:
•  the initial recognition of goodwill; 
•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 

• 

affects neither accounting nor taxable profit; and 
investments in subsidiaries and jointly controlled entities where the Company is able to control the timing of the reversal of the 
difference and it is probable that the difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against 
which the difference can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting 
date and are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered).

Deferred tax assets and liabilities are offset when the Company has a legally enforceable right to offset current tax assets and 
liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:
•  the same taxable Group company; or 
•  different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and 
settle the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are 
expected to be settled or recovered.

Share capital
The Company’s ordinary shares are classified as equity instruments.

Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when 
paid. In the case of final dividends, this is when approved by the shareholders at the Annual General Meeting.

Further information regarding dividends is provided in Note 13.

FRS 101 exemptions
The following exemptions from the requirements of IFRS have been applied in the preparation of the Company Financial Statements, 
in accordance with FRS 101:

Paragraphs 45(b) and 46 to 52 of IFRS 2, Share-based Payment (details of the number and weighted-average exercise prices of 
share options, and how the fair value of goods or services received was determined).

Paragraph 38 of IAS 1, Presentation of Financial Statements, comparative information requirements in respect of:
i.  paragraph 79(a)(iv) of IAS 1; 
ii.  paragraph 73(e) of IAS 16 Property, Plant and Equipment; and
iii.  paragraph 118(e) of IAS 38 Intangible Assets (reconciliations between the carrying amount at the beginning and end of the period).

The following paragraphs of IAS 1, Presentation of Financial Statements:
•  10(d), (statement of cash flows); 
•  10(f) (a statement of financial position as at the beginning of the preceding period when an entity applies an accounting policy 
retrospectively or makes a retrospective restatement of items in its Financial Statements, or when it reclassifies items in its 
Financial Statements); 

•  16 (statement of compliance with all IFRS); 
•  38A (requirement for minimum of two primary statements, including cash flow statements); 
•  38B-D (additional comparative information); 
•  40A-D (requirements for a third statement of financial position); 
•  111 (cash flow statement information); and 
•  134-136 (capital management disclosures). 

Paragraph 30 and 31 of IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors (requirement for the disclosure of 
information when an entity has not applied a new IFRS that has been issued but is not yet effective).

Paragraph 17 of IAS 24, Related Party Disclosures (key management compensation).

The requirements in IFRS 7 Financial Instruments: Disclosures.

The requirements in IAS 24, Related Party Disclosures to disclose related party transactions entered into between 2 or more 
members of a group.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

109

/NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2018

34 EMPLOYEE BENEFITS EXPENSE

Staff costs (including Directors) comprise:
Wages and salaries
Social security contributions and similar taxes

The average number of monthly employees was 3 (2017: 3).

35 INVESTMENTS

Cost

At 31 December 2018 and at 31 December 2017

2018
£000

223
27

250

2017
£000

213
27

240

Investments in 
subsidiary 
undertakings 
£000

17,839

The subsidiaries of Eurocell plc, all of which have been incorporated in the United Kingdom are included in these Consolidated 
Financial Statements, as follows:

Name

Principal activity

Eurocell Holdings Limited*
Eurocell Group Limited
Eurocell Building Plastics Limited
Eurocell Profiles Limited
S&S Plastics Limited
Vista Panels Limited
Security Hardware Limited
Ecoplas Limited
Kent Building Plastics Limited
Fairbrook Group Limited
Fairbrook Limited
Fairbrook Holdings Limited
Eurocell Window Systems Limited
Eurocell Plastics Limited
Cavalok Building Products Limited
Merritt Plastics Limited
Merritt Engineering Limited
Deeplas Limited
Deeplas Building Plastics Limited
Ampco 113 Limited

* Directly held by Eurocell plc.

Holding company
Holding company
Sale of building plastic materials
Manufacture and sale of building plastic materials
Manufacture and sale of injection moulded products
Manufacture and sale of doors
Sale of locks and security hardware products
Recycler of PVC windows
Sale of building plastic materials
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant

Holding

2018

2017

100%
100%
100%
100%
100%
100%
100%
95%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

100%
100%
100%
100%
100%
100%
100%
–
–
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

All of the above have a registered address of Fairbrook House, Clover Nook Road, Alfreton, Derbyshire, DE55 4RF.

110

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

36 TRADE AND OTHER RECEIVABLES

Prepayments and other debtors
Amounts owed by Group undertakings

Total trade and other receivables

37 DEFERRED TAX

At 1 January
(Charged)/credited to equity
Charged to Statement of Comprehensive Income

At 31 December

2018
£000

2017
£000

560
40,297

45
53,138

40,857

53,183

2018
£000

105
(36)
26

95

2017
£000

94
50
(39)

105

Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax 
assets where the Directors believe it is probable that these assets will be recovered.

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by 
IAS 12) during the year, together with amounts recognised in the Consolidated Statement of Comprehensive Income and amounts 
recognised in Other Comprehensive Income are as follows:

Other temporary differences

Net tax assets

Other temporary differences

Net tax assets

38 TRADE AND OTHER PAYABLES

Trade and other payables
Amount owed to Group undertakings

Total current liabilities

Asset
2018
£000

95

95

Asset
2017
£000

105

105

Liability
2018
£000

–

–

Liability
2017
£000

–

–

Net
2018
£000

95

95

Net
2017
£000

105

105

Statement of
Comprehensive
Income
2018
£000

26

26

Statement of
Comprehensive
Income
2017
£000

(39)

(39)

2018
£000

243
–

243

Equity
2018
£000

(36)

(36)

Equity
2017
£000

50

50

2017
£000

129
26,290

26,419

Book values approximate to fair value at 31 December 2018 and 2017.

Trade payables are non-interest bearing and are generally settled on 30-60 day terms.

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

111

/NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
For the year ended 31 December 2018

39 BORROWINGS
The book value and fair value of borrowings are as follows:

Non-current
Bank borrowings unsecured

Total borrowings

Book value
2018
£000

Fair value
2018
£000

Book value
2017
£000

Fair value
2017
£000

29,376

29,376

25,851

25,851

29,376

29,376

25,851

25,851

Borrowings
The Company has a £60 million committed multi-currency revolving unsecured credit facility with Barclays Bank plc and HSBC UK 
Bank plc which expires in 2023.

Borrowings of £30,000,000 were drawn down at 31 December 2018 (2017: £26,000,000) less unamortised issue costs of 
£624,000 (2017: £149,000).

Interest is charged at an excess over base rate of between 1.25% and 2.25% per annum and is dependent upon the ratio of total 
net debt to consolidated EBITDA.

Based upon current economic and market trends, management consider that the sterling LIBOR rate will remain relatively stable 
during the next reporting period to 31 December 2019, and any changes, when applied to the Company’s current bank borrowings 
of £30,000,000 would not lead to a significant change in finance expense.

112

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

/OVERVIEW

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

COMPANY INFORMATION
For the year ended 31 December 2018

Directors 

Bob Lawson
Frank Nelson
Martyn Coffey
Patrick Kalverboer
Sucheta Govil
Mark Kelly
Michael Scott

Registered Number

08654028

Registered Office  

Fairbrook House
Clover Nook Road
Alfreton
Derbyshire
DE55 4RF

Independent Auditors 

PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Cornwall Court
19 Cornwall Street
Birmingham
B3 2DT

Bankers 

Barclays Bank plc
1 Churchill Place
London
E14 5HP

HSBC UK Bank plc
1 Centenary Square
Birmingham
B1 1HQ

For more investor information,
visit www.eurocell.co.uk/investors

Fairbrook House
Clover Nook Rd
Alfreton
Derbyshire
DE55 4RF