Quarterlytics / Industrials / Eurocell plc

Eurocell plc

ecel · LSE Industrials
Claim this profile
Ticker ecel
Exchange LSE
Sector Industrials
Industry
Employees 1001-5000
← All annual reports
FY2019 Annual Report · Eurocell plc
Sign in to download
Loading PDF…
E

u

r

o

c

e

l

l

p

l

c

A

n

n

u

a

l

R

e

p

o

r

t

a

n

d

A

c

c

o

u

n

t

s

2

0

1

9

Investing for a 
sustainable future

Eurocell plc
Annual Report and Accounts 2019

 
 
 
 
 
 
OUR PURPOSE

We always work to provide  
the best solutions for our customers 

Through our technical expertise, our collaborative and  
supportive services, and by offering the widest product range.

OUR OBJECTIVE

We endeavour to deliver sustainable growth in  
shareholder value by increasing sales and profits  
at above market level growth rates; leveraging the  
Eurocell brand and the advantages of our vertically  
integrated business model.

Overview

Highlights

OVERVIEW

STRaTEGIC REPORT

COR PORaTE GOVERnanCE

FIn anCIal STaTEmEnTS

HIGHlIGHTS
Revenue

Gross margin

adjusted EBITDa1,2

£279.1m

51.2%

 10% 

(8% excluding acquisitions)
2018: £253.7m

 1.7% 
2018: 49.5%

£42.4m

 40% 
2018: £30.3m

adjusted Profit Before Tax1,2

Profit Before Tax2

adjusted EPS2

£22.7m

 0.9% 
2018: £22.5m

£22.7m

 2.7% 
2018: £22.1m

19.3p

 1.0% 
2018: 19.1p

COnTEnT

OVERVIEW

Highlights

1 
2  What We Do
Our Progress
4 

STRATEGIC REPORT

10  Chair’s Report
12  Our Operation
14  Market Overview
16  Chief Executive Officer’s Report
20  Our Business Model
22  Our Strategy
24  Our Strategy in Action
30  Corporate Social Responsibility
38  Divisional Review
40  Group Financial Review
44  Principal Risks and Uncertainties
50 

Viability Statement

Total Dividends (per share)

Pre-IFRS 16 net Debt

CORPORATE GOVERNANCE

EPS2

19.3p

 1.5% 
2018: 19.6p

9.6p

 3.2% 

2018: 9.3p

£34.6m

 £11.1m 
2018: £23.5m

PROGRESS WITH STRATEGIC PRIORITIES

•  Gaining market share

 − organic sales growth of 5% for profiles and 9% for Building plastics. 

•  Expanding the branch network

 − 206 branches, with four new sites (net) in 2019, inclusive of one  

acquired branch (net). 

•  Increasing use of recycled PVC in manufactured products 

 − 13.4k tonnes in 2019 (2018: 9.5k tonnes). 

•  Completed acquisitions

 − Trimseal limited in March 2019.

1  Adjusted measures are before non-underlying income and costs, and the related tax effect 
(see page 42). We use adjusted profit measures to assess business performance and they 
are provided here in addition to statutory measures to help describe the underlying results 
of the Group. 

2  2019 figures are stated after the impact of IFRs16.

54  Board of Directors
56  Chair’s Introduction
57  Corporate Governance Statement
66  Nomination Committee Report
68  Audit and Risk Committee Report
72  Directors’ Remuneration Report
87  Directors’ Report
90  Statement of Directors’ Responsibilities

FINANCIAL STATEMENTS

Independent Auditors’ Report

94 
100  Consolidated Statement of  
Comprehensive Income
101  Consolidated Statement of  

Financial Position

102  Consolidated Cash Flow Statement
103  Consolidated Statement of  

Changes in Equity

104  Notes to the Consolidated  
Financial Statements

127  Company Statement of Financial Position
128  Company Statement of Changes in Equity
129  Notes to the Company  

Financial Statements
134  Company Information

 View the latest results online at
investors.eurocell.co.uk

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

1

C_GEN_PageL2/What We Do

What We Do

We operate our business through two 
divisions that reflect the principal 
routes to market for our products

PROFILES DIVISION
The profiles division manufactures extruded rigid pVC 
profiles and foam pVC products. We make rigid and  
foam products using virgin pVC compound, the largest 
component of which is resin. our rigid products also  
include recycled pVC compound, produced at our  
market-leading recycling facilities.

BUILDING PLASTICS DIVISION
The Building plastics division distributes a range of Eurocell 
manufactured and branded foam pVC roofline products and 
Vista doors, as well as third-party manufactured ancillary 
products. These include sealants, tools and rainwater 
products, as well as windows fabricated by third parties 
using products manufactured by the profiles division.

Distribution is through our national network of over 
200 branches to installers, small and independent  
builders, house builders and nationwide maintenance 
companies. The branches also sell roofline products to 
independent wholesalers.

The Building plastics division also includes  
security Hardware, Kent Building plastics and  
Trimseal, acquired in 2017, 2018, and 2019 respectively.  
security Hardware is a supplier of locks and hardware, 
primarily to the Repair, Maintenance and Improvements 
(‘RMI’) market. Kent Building plastics and Trimseal are small 
groups of branches distributing building plastic materials in 
the south-west and south of England respectively, which 
have been fully integrated into our network.

 SEE OUR DIVISIOnal REVIEWS On PaGES 38 TO 39

Rigid PVC profiles are sold to third-party fabricators, who 
produce windows, trims, cavity closer systems, patio doors 
and conservatories for their customers.

There are broadly four types of fabricator. Trade frame 
fabricators supply finished products to tradesmen or small 
retail outlets. New-build fabricators supply and install  
the products they make for house builders. Commercial 
fabricators supply and install products used in applications 
such as office space and education facilities. Finally, retail 
fabricators make products for sale via their own retail 
operation, which may be a large national business,  
or a small company servicing the local community.  
We are not particularly exposed to retail fabricators.

Fabricators have production facilities which are customised 
to the window or door system they make. As a result, 
fabricators predominately buy profiles from a single supplier, 
which in turn creates a stable and loyal customer base.

Foam PVC products are used for roofline and are supplied 
to customers through our nationwide branch network in the 
Building plastics division (see opposite).

All of our manufacturing margin is recorded within the profiles 
division, which therefore also benefits from expansion of the 
branch network.

The profiles division also includes s&s plastics, Vista and 
Eurocell Recycle North (formerly Ecoplas); businesses 
acquired in 2015, 2016 and 2018 respectively. s&s supplies 
plastic injection moulded products and services for use in 
windows and certain other markets. Vista manufactures 
composite and pVC entrance doors, which are sold to third 
parties either direct or via the Building plastics division. 
Eurocell Recycle North is a recycler of pVC windows.

2

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Distribution network

We distribute through our 
nationwide network.

number of branches

206

Sustainable sourcing

We have two recycling facilities which puts 
recycling at the heart of our operation.

Recycled product used in our rigid PVC profile 

13.4k tonnes

Complementary
acquisitions

We have three operating subsidiaries 
which manufacture and distribute 
products to complement the Eurocell 
core business.

Total operating profit (pre IFRS 16) 
generated from operating subsidiaries  
in 2019

£2.1m

Manufacturing 
expertise

We manufacture both pVC rigid 
and foam products in our 
centrally located extrusion 
facilities.

Total amount of profile produced

55k tonnes

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

3

C_GEN_PageC_GEN_PageL2C_GEN Section/our progress

Our Progress

Investing in our  
operational performance

InVESTInG In  
RECYClInG

‘Thor’ Mobile Hammermill Shredder

We have consolidated our position as the leading recycler of pVC 
windows in the uK. 

Using more recycled material
We have invested heavily to grow our use of recycled material, which helps to increase 
our profits and improve product and business sustainability, with less plastic going to 
landfill and reduced exposure to volatile commodity prices.

We have two recycling plants, where we have created a closed-loop recycling system 
for the cradle-to-grave re-use of pVC-u windows.

Eurocell Recycle Midlands (based in Ilkeston and formerly known as ‘Merritt plastics’) 
recently celebrated its 11th anniversary with the Group.

Eurocell Recycle North (based in selby and formerly known as ‘Ecoplas’) joined the 
Group in August 2018.

The total amount of recycled material used in our primary extrusion operations 
increased by almost 4k tonnes to 13.4k tonnes in 2019, representing 23% of total 
material consumption.

4

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

InVESTInG In  
PRODUCTIOn CaPaCITY

InVESTInG In THE  
BRanCH nETWORK

We have significantly increased  
our extrusion production capacity.

We continue to expand our  
branch network and refurbish  
the existing estate.

Increasing production capacity
over the last two years we have increased the 
number of extrusion machines from 48 in 2017  
up to 59 at the end of 2019, which provides capacity 
for further growth.

Successful trial of new  
larger format stores
In 2019 we opened two larger format branches in 
Doncaster and leeds, incorporating larger trade 
counters, showroom style displays and extended 
product range availability, for which early trading  
results have been encouraging.

We have also continued to improve the existing estate. 
We now have 206 branches providing national  
coverage across the uK, which offers a significant 
competitive advantage.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

5

C_GEN_PageC_GEN_PageL2C_GEN Section/Our Progress continued

InVESTInG In  
OUR PEOPlE

InVESTInG TO ImPROVE 
CUSTOmER SERVICE 

We have strengthened our senior 
management team.

We have modernised our 
distribution fleet.

New role of Chief Operating Officer
Mark Hemming joined Eurocell in August 2019 in the 
position of Chief operating officer and is proving to 
be an excellent addition to our operational 
management team. Mark brings a wealth of 
experience in warehousing and distribution, having 
previously been Regional Director for Customer 
Fulfilment at Amazon uK. Before that he has 
experience leading manufacturing plants in the 
automotive sector. Mark is leading our work to 
increase manufacturing capacity and improve 
operational efficiency, including the transition  
to our new state-of-the-art warehousing facility  
(see opposite).

Transition to a new transport provider
During 2019, we transitioned successfully to a new 
transport provider, who bring over 150 years of 
experience in transport and distribution. We believe 
strongly that their size and culture fit well with Eurocell. 
Together we are now starting to use modern technology 
to better plan and execute our deliveries to customers, 
thereby improving our service to them and minimising 
our impact on the environment. 

6

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

InVESTInG In  
WaREHOUSInG CaPaCITY

We have firm plans to increase our warehousing capacity.

Lease secured on new warehousing facility
In order to keep up with demand, we approached the capacity of our existing main 
warehouse in 2019.

We have now secured a new facility, located within 3 miles of our primary manufacturing 
site, existing main warehouse and head office. The new site has 260,000 ft2 of high bay, 
state-of-the-art warehouse accommodation, dedicated office space and car parking.

We have commenced a project to fit out the new site and in doing so, modernise our 
product storage and picking processes. We expect the new site to be operational early  
in 2021. 

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

7

C_GEN_PageC_GEN_PageL2C_GEN Section/Strategic Report

Strategic 
Report

8

C_GEN_PageC_GEN_PageL2C_GEN SectionOVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

9

C_GEN_PageC_GEN_PageL2C_GEN SectionChair’s Report

Chair’s Report

Progressing to a 
sustainable future

Our substantial investments in 
recycling demonstrate that 
sustainability sits right at the  
heart of our business.

Bob lawson 
Chair

10

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

In 2019 we made good progress with our strategic priorities and, 
against generally weak or subdued end markets, continued to 
consolidate our strong market positions in both divisions. The 
substantial investments we have made in recycling leave Eurocell 
as the leading uK-based recycler of pVC windows, demonstrating 
clearly that sustainability sits right at the heart of our business.

Financial and operating performance
We delivered strong sales growth across the Group in 2019, with 
revenue up 10% (or 8% excluding acquisitions), together with a 
good improvement in gross margin.

Manufacturing performance was also better, following capital 
investment to improve manufacturing efficiency and increase 
extrusion capacity. However, we have continued to incur 
additional warehousing and distribution costs and, with the benefit 
of our new Chief operating officer’s expertise, have identified new 
warehousing as essential to facilitate future growth and improve 
operating efficiency. We have therefore put plans in place to 
enable this (see below).

Adjusted EBITDA increased by 5% to £31.7 million (pre-IFRs 16). 
Adjusted profit before tax was £22.7 million, or £23.1 million on a 
pre-IFRs 16 basis (2018: £22.5 million). Adjusted basic earnings 
per share were 19.3 pence per share, or 19.7 pence per share on 
a pre-IFRs 16 basis (2018: 19.1 pence per share).

Cash conversion was impacted by a planned investment in 
working capital to support growth and a stock build programme 
to improve availability in our branches and help mitigate the risk of 
disruption from Brexit. Excluding the impact of IFRs 16, net debt 
at year end was £34.6 million (31 December 2018: £23.5 million). 
Reported net debt was £68.7 million. We have a strong balance 
sheet which provides flexibility and options for the future.

Strategy
In January 2020, we conducted our annual review of the 
Company’s strategy, our markets and activities. At the conclusion 
of this process, we reaffirmed that our overall objective remains to 
deliver sustainable growth in shareholder value by increasing sales 
and profits at above our market level growth rates.

We have made good progress against each of our five strategic 
priorities in 2019, with the key aspects of our performance 
described in the Chief Executive officer’s Review.

The successful deployment of our commercial strategies across 
the business has led to sales substantially exceeding our 
expectations over the last few years. our excellent market share 
growth has been achieved without any meaningful gross margin 
erosion. However, profits have lagged more recently as we build 
operating capacity to service our sales and we have experienced 
inefficiencies and extra costs.

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

We have worked hard to resolve manufacturing issues through 
investment in new capacity, but warehousing remains a constraint.

However, I am very pleased to say that we have now secured a 
new state-of-the-art warehouse facility, located close to our 
primary operating sites near Alfreton. This will allow us to 
modernise our storage and picking solutions, providing a safer 
and more productive environment for employees and 
demonstrates our commitment to the locality. The new site will 
facilitate future growth and the delivery of further operating 
efficiencies. We expect it to be operational early in 2021. The 
costs associated with the new site are set out in the Group 
Financial Review.

With additional, efficient capacity, there is good potential to 
continue to outperform our markets in the medium-term.

Governance
As a Board, we are committed to the highest standards of 
corporate governance and ensuring effective communication with 
shareholders. We continue to comply with the uK Corporate 
Governance Code.

Dividends
We paid an interim dividend of 3.2 pence per share in october 
2019. The Board proposes a final dividend of 6.4 pence per share, 
resulting in total dividends for the year of 9.6 pence per share, 
representing growth of 3%.

People
The progress we have made in 2019 is testament to the hard work 
and dedication of our teams in every part of our business. on 
behalf of shareholders and of the Board, I offer our sincere thanks.

Bob Lawson
Chair

INVESTMENT CASE

CLEAR STRATEGY

Five clear strategic priorities

Increase the use of recycled materials. 

• 
•  Target growth in market share. 
•  Expand our branch network. 
•  Develop innovative new products. 
•  Explore potential bolt-on acquisitions. 

We made good progress with all our strategic priorities 
during 2019.

 SEE PaGE 22

STRONG ON  
SUSTAINABILITY

In-house, closed-loop recycling facility

We are the leading uK recycler of pVC windows. 

We recycle both customer factory offcuts (‘post-
industrial’ waste) and old windows (‘post-consumer’ 
waste). The recycled material is used to generate brand 
new extruded plastic products. 

Recycling helps to lower material costs and improve 
product and business sustainability.

 SEE PaGE 24

COMPELLING  
BUSINESS MODEL

Recycling, manufacturing and  
own distribution network

We are a leading manufacturer of rigid and foam pVC 
profiles. our branches are conveniently located, 
offering a wide range of products and providing 
excellent service to local customers and nationwide 
groups alike.

 SEE PaGE 20

EXPERIENCED  
LEADERSHIP

Strong and experienced team

We have an effective Board and a strong senior 
management team with the requisite and 
complementary skills, knowledge and experience to 
secure the future success of the business.

 SEE PaGE 54

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

11

C_GEN_PageC_GEN_PageL2C_GEN Section/our operation

Our Operation

A vertically integrated  
model to maximise efficiency

The coordination of our manufacturing, distribution 
processes and recycling activities, help us to be 
efficient throughout all stages of our value chain.

Third-party product 
suppliers
e.g. Rainwater products, 
sealants, Tools

Branch customers
owner managed businesses  
and contractors

DISTRIBUTIOn

Our vision and values

Revenue by division

 profiles  
£115.7m
 Building plastics  £163.4m

adjusted operating 
profit (pre IFRS 16)  
by division

 profiles 
 Building plastics 
 Corporate 

£17.8m
£8.4m
£(2.1)m

 SEE PAGE 38 FOR MORE INFORMATION

Profile customers
c.375 fabricators

38k tonnes3

of rigid profile

Eurocell Profiles
55k tonnes3

of profile produced

Eurocell Building 
Plastics
17k tonnes3

of foam profile

One team

one team, customer centric, driving 
world class sustainable solutions 
everywhere we operate.

Our values are:
•  one team
•  Customer first
•  Integrity

•  Inclusive
•  Execute

 SEE PAGE 30 FOR MORE INFORMATION

manUFaCTURInG

1  Virgin resin: stabiliser, titanium oxide, impact modifier, filler.
2  other raw materials: e.g. skin and rubber flex.
3  Tonnages shown are approximate based on 2019 volumes.
4  Repairs, Maintenance and Improvements.

12

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

Third-party material suppliers
40k of virgin compound consumed1 
plus 6k tonnes3 of other raw 
materials2

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

OUR maRKETS

RMI4
proportion of revenue  
in RMI market

> 80%

Where we operate

New Build
proportion of revenue in  
new build housing market

> 10%

Public Sector
proportion of revenue in public 
new build housing market

< 5%

Eurocell Recycle
13.4k tonnes3

of recycled compound consumed
(23% of profile raw material consumed)

 Eurocell locations
 Head office, Alfreton
 New locations in 2019
 Acquired and closed in 2019

number of branches

206

RECYClInG

OUR ROUTE TO MARKET
our sales and distribution strategy  
is implemented through our cross 
functional sales and business 
development teams, which target  
the key decision makers in the supply 
chain. The key decision makers 
include fabricators, installers, 
developers, architects, local authorities 
and planning departments. By 
influencing the influencers we earn the 
loyalty of our customers by helping 
them grow their businesses.

 SEE PAGE 14 FOR MORE INFORMATION

TWO RECYCLING SITES
our recycling operations are based at 
two sites located in selby and Ilkeston 
which recycle post-consumer and 
post-industrial pVC-u waste into 
re-usable raw materials for our 
manufacturing process.

 SEE PAGE 24 FOR MORE INFORMATION

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

13

C_GEN_PageC_GEN_PageL2C_GEN Section/Market overview

Market Overview
The level of UK economic activity, in particular the state of the repair, 
maintenance and improvement (‘RMI’) and new-build housing markets,  
are important drivers of our performance

Despite a weak RmI market reflecting political and economic uncertainty throughout 2019, we are 
confident that our strategic initiatives (described in Our Strategy on pages 22 and 23), will continue to 
deliver above market level growth rates for Eurocell.

EUROCEll maRKETS anD DRIVERS

Private Home Improvement 
(‘RMI’)

Public New-Build Housing

Private New-Build Housing

some of the large house builders 
reported a softening in demand in 
the lead up to the General Election 
at the end of 2019.

Macroeconomic environment  
–  uncertainty suggests affordability 

will likely remain a key issue. 

Help-to-Buy scheme  
–  continues to support demand. 

Housing shortage  
–  on-going positive government 

intervention remains a possibility. 

The RMI market has been weak in 
2019, reflecting: political and 
Brexit-related uncertainty, the 
prospect of redundancies in the 
event of an extended economic 
downturn and the relatively weak 
growth in real wages over the last 
few years. However, there is some 
expectation of a post-election 
recovery in 2020. 

Demand is influenced by the 
state of the economy  
–  the resulting impact on the housing 
market and consumer confidence 
influence demand. 

Housing market  
–  homeowners may choose to 

improve or extend their existing 
property rather than move house, 
which can be positive for Eurocell. 

Retirement housing  
–  planned improvements to retirement 
housing and increased availability of 
funds following changes to pension 
scheme rules may provide support 
to the RMI market in the future. 

This sector represents a very small 
proportion of the uK housing 
market, as government policies are 
targeted towards increasing private 
sector affordable housing rather 
than public sector social housing.

Right-to-Buy scheme  
–  enables council and housing 

association tenants to buy their 
homes at a discount, therefore a 
reduction in public sector housing 
stock is expected as a result of the 
scheme. 

Rent caps  
–  may reduce the financing available 

for new development. 

Rental property development  
–  housing associations have relied 
on market sales to raise capital, 
weaker house price growth and 
fewer transactions will likely 
hamper this. 

We believe Eurocell is 
well-placed to service 
private and public new 
build housing.

mark Kelly  
Chief Executive Officer

14

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/ 
 
 
 
OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

EXTERnal maRKET DRIVERS

GDP

Real uK GDp is forecast to grow by 1.6% in 2020 
(2019 estimate: 1.0%).

Consumer confidence

Dropped in 2019 due to ongoing uncertainty over 
Brexit and fear of redundancies due to the 
uncertain political and macroeconomic outlook. 
However, there is some expectation of a post-
election recovery in 2020.

Interest rates

uK interest rates increased in August 2018 (only 
the second increase since 2007). However, the uK 
Government announced a 50 bps rate reduction in 
March 2020.

Construction

Total construction activity was up 0.6% in 2019 
and is forecast to be flat in 2020, before growing 
by 1% in 2021.

Housing construction activity was down 2% in 
2019 and is forecast to rise by 1% in 2020 and 
2021.

Housing market

Total housing starts were down 7.0% in 2019 and 
are forecast to decline by 1.6% in 2020, before 
increasing by 2% in 2021.

private housing starts were down 8% in 2019 and 
are forecast to decline by 2% in 2020 before rising 
by 2% in 2021.

private housing RMI1 market was down 3% in 2019 
and is forecast to decline 1% in 2020 and rise by 1% 
in 2021.

1 RMI is Repair, Maintenance and Improvement market.

sources: Bank of England Monetary policy Committee statement 
september 2019, CpA: Construction Industry Forecasts 2019-21 
(published January 2020), office for Budgetary Responsibility Forecast 
(published october 2019).

Key to potential impact on demand for Eurocell products:

 positive  

 Neutral  

 Negative

Eurocell Revenue by Market (%)
private home improvement and, increasingly,  
new build housing are currently the most  
important market segments for Eurocell.

  RMI  
> 80%
  New Build  
> 10%
    public sector   > 5% 

(RMI &  
New Build) 

Markets for Eurocell Products
The product groups specific to Eurocell are currently 
expected to show modest growth in 2020.

Roofline (Tonnes 000s)

2020 

2019 

2018 

2017 

2016 

40

50

60

70

80

Window Profile (Tonnes 000s)

2020 

2019 

2018 

2017 

2016 

200

210

220

230

240

250

source: D&G Consulting

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

15

C_GEN_PageC_GEN_PageL2C_GEN Section/Chief Executive officer’s Report

Chief Executive Officer’s Report

We delivered strong sales growth and 
good progress with our plans to drive 
operating efficiency

Introduction
The Construction products Association Winter 2019 update 
(published January 2020) reported on a weak Repairs, 
Maintenance and Improvements (‘RMI’) market and a decline in 
housing starts, with both sectors impacted by Brexit-related and 
political uncertainty.

Against this backdrop, we were very pleased to deliver another 
year of strong sales growth, with reported revenues up 10% (or 
8% excluding acquisitions). Growth reflects good contributions 
from both existing and new accounts from across our fabricator 
base in profiles, as well as strong like-for-like sales in Building 
plastics, driven by better stock availability and improvements in 
operating standards.

It is also good to report that our gross margin improved by  
170 bps to 51.2%, reflecting the benefit from selling price 
increases, implemented to recover cost inflation, and higher  
usage of recycled material.

The capital investment programme launched at the beginning of the 
year to improve manufacturing efficiency and increase extrusion 
capacity is now complete, leading to an improved manufacturing 
performance. However, we have continued to incur additional 
warehousing and distribution costs, particularly through peak 
periods.

Adjusted EBITDA increased by 5% to £31.7 million (pre-IFRs 16). 
Adjusted profit before tax was £22.7 million, or £23.1 million on a 
pre-IFRs 16 basis (2018: £22.5 million).

In line with our continued focus on improving operations, and to 
support future growth, we were delighted with the appointment of 
Mark Hemming to the position of Chief operating officer. Mark 
started with us in August and is proving to be an excellent addition 
to our operational management team. prior to joining, Mark was 
Regional Director for Customer Fulfilment at Amazon uK. Before 
that, he has experience leading manufacturing plants in the 
automotive sector.

With Mark’s input and expertise, we have identified new 
warehousing as essential to facilitating future growth and driving 
operating efficiency, and have commenced a project to expand 
our warehousing capacity significantly. Further details are included 
in strategic update below.

Against a weak market backdrop, 
we were very pleased to deliver 
another year of strong sales 
growth and an improved 
manufacturing performance.

mark Kelly  
Chief Executive Officer

16

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Operational performance
Health and safety
The safety and well-being of our employees and contractors is our 
first operational priority and we continue to maintain good health 
and safety performance. our lost Time Injury Frequency Rate was 
0.9 in 2019, in line with 2018. There were no major injuries and 17 
minor accidents (2018: 9) recorded under the Reporting of Injuries, 
Diseases and Dangerous occurrences Regulations 2013 
(‘RIDDoR’).

Production
In 2019 we manufactured 54.6k tonnes of rigid and foam pVC 
profiles at our primary extrusion facilities, up from 49.8k tonnes in 
2018, an increase of 10%.

This reflects the sales growth in the year, as well as a drive to 
increase stock availability at our branches. In addition, given the 
possibility for raw material supply interruption due to Brexit,  
we invested in a stock build programme. In total, we added 
approximately £5 million to finished goods for key product lines  
in 2019, which provides a good level of protection.

This record level of production was made possible through the 
execution of a substantial capex programme in 2019, costing  
c.£5 million, to improve manufacturing efficiency and increase 
co-extrusion and foam capacity by 30% and 15% respectively.  
All 7 new lines are now fully operational and working well, leading 
to a better manufacturing performance in 2019. overall equipment 
effectiveness (‘oEE’, a measure which takes into account machine 
availability, performance and yield) in extrusion improved to 73%, 
compared to 71% for 2018 and scrap levels were down to 8%, 
compared to 9% in 2018.

We invested c.£3 million in Eurocell Recycle Midlands in 2019, to 
increase output and improve reliability, including new tooling.

We acquired Eurocell Recycle North in August 2018 for 
consideration of £6 million (including debt assumed). output at 
acquisition was c.7k tonnes of recycled compound per annum, 
sold into a broad mix of trade extruders. As expected, investment 
was required to improve the operating environment and reliability 
of the plant, to eliminate bottlenecks from production processes 
and to expand capacity. Total investment post-acquisition stands 
at c.£3 million, mostly in 2019. Whilst we suffered some delays 
with our expansion plans for Ecoplas, the project is now well 
advanced and performance has improved.

Strategic update
our overall strategic objective remains to deliver sustainable 
growth in shareholder value by increasing sales and profits at 
above our market level growth rates. In 2016, we identified five 
clear strategic priorities to help us achieve this objective. since 
then we have delivered significant progress in each of them as 
follows:
•  Target growth in market share – now the largest supplier of 

rigid pVC profile to the uK market (>15% share)

•  Expand the branch network – 206 sites in 2019 compared to 

141 in 2015

•  Increase the use of recycled materials – usage up from 4.1k 

tonnes in 2015 to 13.4k tonnes in 2019

•  Develop innovative new products – sales from products 

introduced since 2017 were c.£33 million of 2019 revenue

•  Explore potential bolt-on acquisition opportunities – six 

acquisitions completed since 2015

As planned, the new extrusion lines were operational for the busy 
final few months of the year. During this period, factory utilisation 
did not exceed 80%, demonstrating that we have capacity for 
further growth. We have also recruited additional skilled labour for 
our foiling plant to support increasing demand.

successful implementation of our commercial strategies has 
driven a very strong compound annual growth rate in sales of  
12% since 2015. However profits in the last two years have  
been impacted by sales running substantially ahead of our 
expectations, thereby exceeding the available operating capacity 
and leading to inefficiencies and extra costs.

Recycling
We used 13.4k tonnes of recycled pVC compound alongside 
virgin resin in the manufacture of co-extruded rigid profiles, 
representing 23% of overall material consumption, up from 9.5k 
tonnes (or 17%) in 2018, an increase of 41% driving a substantial 
saving compared to the cost of using virgin material.

We have been investing to increase our recycling capability, in 
order to capture financial and sustainability benefits and to keep 
pace with our sales growth (see strategic update). This has been 
delivered through the expansion of Eurocell Recycle Midlands 
(based in Ilkeston and formerly ‘Merritt plastics’), the acquisition  
of Eurocell Recycle North (based in selby and formerly ‘Ecoplas’) 
and by investment in new co-extrusion tooling, which allows a 
greater proportion of recycled material to be used in our products.

As described above, manufacturing constraints experienced in 
2018 have been largely resolved through investment in new 
extrusion capacity and skilled labour, resulting in an improved 
manufacturing performance.

We are confident that we can continue to outperform our markets 
in the medium-term, through the further progression of our 
strategic priorities. However, we have also concluded that 
additional warehousing capacity is needed to facilitate future 
growth and deliver further operating efficiencies. As a result, we 
have commenced a project to expand our warehousing capacity 
significantly and have outlined more on this overleaf.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

17

C_GEN_PageC_GEN_PageL2C_GEN Section/Chief Executive Officer’s Report continued

Target growth in market share in Profiles
In 2018 we became the leading supplier of rigid pVC profile to the uK 
market, with a share of >15%. our objective is to consolidate this 
position and increase our share to c.20% over the next few years.

There is a compelling case for larger trade fabricators to switch to 
Eurocell. This includes: a strong product range and continued 
product development (e.g. flush windows, grey substrate and 
patio doors), the benefits of pull-through profile and hardware 
specifications and increasing opportunities to supply our 
branches, all delivered via best in class service.

Expanding our share of the new build market has been a key 
driver of recent growth and we believe favourable market 
dynamics, such as Help to Buy and low interest rates, are set to 
continue. We have strong relationships with large and medium-
sized housebuilders, maintained by our specification and technical 
teams. In addition, with an increasing focus on sustainability, we 
believe our use of recycled material will become increasingly 
attractive to housebuilders.

In the commercial sector there is a strong case for the benefits of 
using pVC profile and thereby drive more value engineering away 
from aluminium, particularly in sub-sectors such as private rentals, 
build-to-rent, purpose-built student accommodation, education 
and local authority refurbishment – all habitual users of aluminium. 

Expand the branch network
our objective for Building plastics is to achieve world class 
operations from a least 300 sites.

In the existing estate, we have plans to improve up-selling and 
cross-selling opportunities, to target lapsed customers, and to 
tighten margin controls. We also intend to enhance promotional 
activities with support from key suppliers. In terms of products, we 
will focus on improving conversion rates for high value made-to-
order items and extend our range, including the introduction of 
new outdoor living products.

With our focus on executing the warehouse transition, we plan to 
open just 4 new sites in 2020. However, these will all be in a new, 
larger format store, with expanded trade counter and showroom-
style displays designed to engage customers and drive big-ticket 
purchases such as windows and doors. This follows a successful 
trial in leeds in 2019 and the new 2020 branches will complete 
the evaluation of this format. Thereafter, with additional 
warehousing capacity in place, we anticipate increasing branch 
openings, including large format branches where appropriate.

Finally, we see a significant opportunity to develop and implement 
a market-leading consumer online windows and doors 
proposition, using our branch network to provide infrastructure 
where needed (e.g. delivery point for installers). We will run a trial 
in the North West region in 2020.

18

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

Increase the use of recycled material
Expanding the use of recycled material increases our profits, 
because the cost of recycled compound is typically lower than the 
price of virgin material. It also improves product and business 
sustainability, with less plastic going to landfill and by reducing our 
exposure to volatile commodity prices.

In particular, closed-loop recycling (where windows being 
replaced are recycled into the new product) is attractive to 
decision makers such as local authorities and architects, which 
helps us develop tight specifications for our products. Recycling 
and sustainability also resonate strongly with consumers and 
other stakeholders.

our total capital investment in recycling since the beginning of 
2016 (including the acquisition consideration for Eurocell Recycle 
North) is c.£15 million. As a result, we have become the leading 
uK-based recycler of pVC windows and our use of recycled 
material increased from 4.1k tonnes (or 9% of materials 
consumed) in 2015 to 13.4k tonnes (or 23% of materials 
consumed) in 2019. In doing so, in 2019 we saved the equivalent 
of c.3.2 million window frames from landfill.

In light of the potential for further good sales growth described 
above, we expect internal demand for recycled material to 
increase. We believe this incremental demand can be satisfied 
largely through the expansion of Eurocell Recycle North, with only 
limited additional investment plus maintenance capital expenditure 
across the recycling operations.

Develop innovative new products
We are committed to maintaining market leadership by offering 
the very latest in product improvement, both through development 
of existing products and the introduction of new ones. We work 
closely with our customers and technical advisors on development 
and to help maintain our product pipeline. Highlights in 2019 
include the introduction of a flush window sash profile for our 
popular Eurologik profile range, a new patio door system (syncro) 
and development of a through-colour grey substrate profile.

Explore potential bolt-on acquisitions
We have completed 6 acquisitions since our Ipo, including in 2019 
the acquisition of Trimseal, a building plastics distributor on the 
south coast of England, for total net consideration of £0.4 million. 
We will continue to assess and consider bolt-on acquisition 
opportunities in the markets in which we operate over the 
medium-term. However, our focus for 2020 will be delivering 
operating efficiencies from recent and on-going investment in 
manufacturing and warehousing capacity.

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Warehousing capacity expansion
We have concluded that our existing main warehouse is a major 
constraint to future growth and operating efficiency.

In order to keep up with recent demand, we have exceeded the 
capacity of the site and the loading facilities, operating in peak 
periods well above the target of 85% utilisation for efficient 
operations. This has resulted in extra costs incurred to operate 
safely and maintain, so far as possible, customer service.

We therefore evaluated options to expand our warehousing capacity.

I am pleased to say that we have now secured a new facility, 
located within 3 miles of our primary manufacturing site, existing 
main warehouse and head office. The new site has 260,000 ft2 of 
high bay, state of the art warehouse accommodation, dedicated 
office space and car parking.

We intend to take this opportunity to modernise our storage 
solutions, using cantilever racking to store up to twelve stillages 
high (our current warehouse is restricted to seven); and mobile 
racking to allow high density storage, which will increase capacity 
by more than 60%. similarly, we will modernise picking processes, 
with the use of mobile platforms to replace manual techniques, 
thereby providing a safer and more productive solution. We expect 
the new site to be operational early in 2021.

We will convert our existing warehouse to a specialist 
manufacturing site, relocating from 2021, our secondary 
operations including foiling, injection moulding and conservatory 
roofs. This will free up space to future-proof extrusion capacity.

We are very excited about the opportunities for growth opened up 
by this investment. The costs and financial implications of the new 
warehouse are included in the Group Financial review.

Brexit
There remains significant uncertainty over the impact of Brexit, be 
it related to general macroeconomic factors or specific company 
risks. Key to understanding the medium-term impact on Eurocell 
will be the nature of the future trading relationship between the uK 
and the Eu.

some of our key raw materials do originate from Europe, so any 
future disruption in supplies could impact our manufacturing 
operations. With that in mind, whilst we have only limited capacity 
to hold excess raw materials at our own sites, we completed a 
significant investment in additional stocks in 2019, adding c.£5 
million to finished goods for key product lines. More generally,  
we increased our bank facilities in March 2020, securing additional 
funding with no change to pricing, and hold selective credit 
insurance for large customer accounts. We have also fixed 
electricity prices for the coming year at competitive prices.

Therefore, whilst we are not able to predict the impact of Brexit  
on our business, we have taken sensible steps to help mitigate 
known risks.

Outlook
We have reported robust financial results for 2019 and, despite 
Brexit-related and political uncertainty, delivered another year of 
strong sales growth and a good improvement in gross margin.

over the last 4 years, successful deployment of our commercial 
strategies has led to sales substantially exceeding our 
expectations. However, profits have been impacted more recently 
as we build the operating capacity to service our sales and we 
have experienced inefficiencies and extra costs. With 
manufacturing constraints now resolved, our focus for 2020 will 
be on executing the warehouse transition successfully, thereby 
facilitating future growth and the delivery of further operating 
efficiencies. As a result, looking forward we see good potential to 
outperform our markets.

As yet, there has been no discernible impact on our business from 
CoVID-19, although we remain very alert to this possibility. We 
have a strong balance sheet, and in March 2020 we were pleased 
to increase our bank facility to £75 million. We maintain a 
conservative approach to debt, in order to ensure good liquidity 
and to manage any emerging risks.

Despite the impact of very wet weather so far this year, we have 
made a good start to 2020. sales and margins for the first two 
months are in line with our expectations, and notwithstanding 
macroeconomic and political uncertainty, we expect to deliver 
further progress this year.

We have taken a number of steps to protect the business from any 
potential negative effects. In this context, it is worth noting that 
almost all of our sales are to uK-based customers and that the 
vast majority of our workforce has the right to remain and work in 
the uK.

Mark Kelly
Chief Executive officer

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

19

C_GEN_PageC_GEN_PageL2C_GEN Section/our Business Model

Our Business Model

WHaT WE DO

HOW WE CREaTE ValUE

WE manUFaCTURE

We are a leading manufacturer of rigid and foam PVC profiles, 
composite and PVC entrance doors for the window and 
building home improvement sectors. Our manufacturing 
process uses raw materials including PVC resin and our own 
produced recycled material.

55k tonnes

produced in 2019

WE DISTRIBUTE

The Profiles division supplies our manufactured profile to a 
network of fabricators, who in turn supply end products to 
installers, retail outlets and house builders.

The Building Plastics division sells, through its network of 
branches, our manufactured foam products and entrance doors, 
along with a range of third-party related products, as well as 
windows fabricated by third parties using products manufactured 
by the Profiles division. Customers are mainly installers, small 
builders, roofing contractors and independent stockists.

>1.5 million products

delivered in 2019

WE RECYClE

We recycle both customer factory offcuts (‘post-industrial’ 
waste) and old windows that have been replaced with new 
(‘post-consumer’ waste). The recycled material is used to 
generate brand new extruded plastic products.

>3 million windows

recycled in 2019

Vertically integrated model
The coordination of our procurement, manufacturing  
and distribution processes enables us to capture margin 
throughout all stages of our value chain.

our recycling activities help lower material costs and 
improve product stability.

Scale
We operate well-invested and modern extrusion facilities.

We are the uK’s largest window recycler.

our extensive branch network is a driver of sales growth and 
market share. It also helps improve manufacturing efficiency, 
with pull-through demand driving higher factory utilisation.

Innovative products
We are committed to a strategy of continually developing 
new and existing products.

We support the use of Building Information Modelling (‘BIM’) 
software, giving architects and contractors access to a 
library of Eurocell products, making it easier to specify them.

Brand strength
We have a strong brand image and our marketing activities 
seek to maximise our brand awareness.

People and culture
our experienced management team have a proven  
track record of achieving growth.

our corporate culture is one of openness, trust, 
encouragement and clarity of purpose. We train  
and empower our people to help our customers  
grow their businesses.

Local footprint
our branches are conveniently located and have readily 
available inventory, thereby providing excellent service to 
local customers and national groups alike.

We also strive to help our customers through the  
provision of technical, business development and  
marketing support services.

20

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/ 
 
 
OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

OUTPUTS

Sales growth
our initiatives to support sales and deliver high levels of 
customer service differentiate Eurocell from our competitors.  
We expect this to drive good sales growth.

Sales growth  
(excluding acquisitions)

8%

Solid profitability
We have a track record of solid profitability. We experienced some  
challenges with incremental volume in 2018/19, but our continued  
investment in expanding capacity and improving operational efficiency, 
coupled with strong sales growth, should drive increased returns.

Expanding the branch network (including larger format branches), whilst 
dilutive until new branches become established, should deliver healthy 
medium-term results as new branches mature.

Increased use of recycled materials can help mitigate raw material 
pricing pressure.

Profit before tax

£22.7m

Good cash generation
our operating cash flow conversion is good, particularly in Building plastics, 
where a high proportion of customers pay at point of sale or shortly thereafter. 
This has allowed us to invest in working capital to support sales growth and 
protect the business from any raw material supply interruption that may take 
place e.g. due to Brexit. 

net cash generated  
from operating activities

£26.4m

Good return on sales
our strong brand, well-invested facilities and capital-light  
branch expansion programme deliver a good return on sales.

Return on sales1

15%

Progressive returns to shareholders
our dividend policy, supported by sales growth and cash  
generation, deliver progressive dividend returns to shareholders.

Total dividends returned to  
shareholders since the IPO in 2015

£38m

KEY BEnEFICIaRIES

Shareholders

our overall strategic objective is to 
deliver sustainable growth in 
shareholder value.

Employees

We work hard to train and develop 
our people, and provide rewards 
commensurate with our goal to be 
an employer of choice.

 SEE PEOPlE On PaGE 30

Fabricators

Through high-quality products and a 
strong focus on customer service, 
we have developed a very loyal 
customer base.

Small builders & 
installers

The independent sole traders that 
visit our branches benefit from the 
one-stop shop offering we provide.

House builders

House builders appreciate the 
quality of our products and benefit 
from Eurocell coordinating our 
fabricators’ offering to meet their 
requirements.

Installers

We aim to make our products as 
easy as possible to work with, which 
is very attractive to our direct or 
indirect installer base.

1  Return on sales is Adjusted EBITDA (including impact of IFRs16) divided by revenue.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

21

C_GEN_PageC_GEN_PageL2C_GEN Section/our strategy

Our Strategy

Our overall objective is to deliver sustainable growth in shareholder 
value by increasing sales and profits at above market level growth 
rates through leadership in products, operations, sales, marketing and 
distribution. We have five key strategic priorities:

STRaTEGIC PRIORITIES
Increase the use  
of recycled materials

Increased use of recycled material to help mitigate 
raw material pricing pressure, as well as enhance 
the stability and reduce the carbon footprint of our 
manufactured products.

Target growth  
in market share

Increase market share of rigid pVC profiles to drive 
sales and profit growth in profiles.

•  Continued investment to expand capacity 

and improve reliability in both recycling 

plants, with capex of c.£5.7 million in 2019.

•  Increased use of recycled material for 

primary extrusion in 2019 to 13.4k tonnes 

(2018: 9.5k tonnes).

•  Further 11.8k tonnes used in extrusion of 

products with 100% recycled content, or 

sold to trade extruders (2018: 8.5k tonnes).

Total tonnes 

processed  

41.3k

(2018: 30.4k)

•  profiles organic sales growth of 5%. 

•  Growth driven by existing and  

new accounts and strong contribution  

from Vista panels. 

•  28 new accounts  

(following 17 in 2018 and 25 in 2017). 

•  Growth in trade and new  

build fabricators alike. 

Expand our  
branch network

Investment in new branches to increase market 
share of foam pVC profiles, and drive sales and 
medium-term profit growth in Building plastics.

•  organic and like-for-like sales  

growth of 9% and 8% respectively. 

•  Growth driven by better stock availability  

and improved operating standards.

•  4 new sites opened (net), including  

trial of 2 larger format branches.

•  Continued growth in average revenue  

per branch.

•  Total estate at 206 branches at 

31 December 2019, with 78 new  

branches opened from 2015.

Develop innovative  
new products

Maintain market leadership by offering the latest in 
product innovation.

•  Introduction of flush window sash  

to leading Eurologik profile range. 

•  New syncro patio door system.

•  Development of a through-colour  

grey profile substrate.

•  Introduction of a new overhead vent.

Product ranges 

launched

15

in the recycling plants

support business growth.

•  Maximise throughput and operational  

efficiency/reliability at both recycling sites to 

Estimated market 

•  Exploit compelling case for trade fabricators to 

shares

Profiles

15%

Building Plastics

23%

Growth in revenue 

from new branches 

opened in 2018 and 

2019

£2.2m

switch to Eurocell, with clear points of 

differentiation through specification, service, 

opportunities to supply branch network and 

product range / development.

•  Maintain share gains in new build, with 

favourable market dynamics and benefit of 

strong relationships with housebuilders.

•  Double commercial sector sales by targeting 

specific developers and sub-sectors to drive 

value engineering away from aluminium to pVC. 

•  Drive sustainability agenda in conjunction with 

Eurocell Recycle. 

•  Continuous improvement in existing estate 

focused on:

 − Customers (up-selling, cross-selling)

 − Trading (enhanced promotional activities) and 

 − products (improve conversion rates for high 

value items, extend product range).

•  open 4 new larger branches to complete  

the trials of this format. 

•  Continue to reduce time to break-even  

for new branches.

•  Regional trial for market-leading consumer 

on-line window and door proposition.

•  Development and introduction of (amongst others):

 − Automatic opening vents

 − Vertical slider enhancements

 − New tiled roofing products

 − stronger window profile to facilitate  

extended thresholds.

•  other enhancements to existing products and 

complementary new product offerings.

Explore potential  
bolt-on acquisitions

Consider acquisition opportunities when they arise.

•  Acquisition and integration of  

Trimseal ltd, a distributor with  

2 branches in the south-east. 

acquisitions 

completed

•  Continue to develop acquisition pipeline and 

consider acquisition opportunities as they arise.

1

We intend to leverage 
the Eurocell brand,  
and the advantages that 
our vertically integrated 
business model with 
local distribution offers 
over our competitors,  
in order to grow our 
market share.

22

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

2019 PROGRESS

2020 FOCUS

Total tonnes 
processed  
in the recycling plants

•  Maximise throughput and operational  

efficiency/reliability at both recycling sites to 
support business growth.

Increase the use  

of recycled materials

Increased use of recycled material to help mitigate 

raw material pricing pressure, as well as enhance 

the stability and reduce the carbon footprint of our 

manufactured products.

Target growth  

in market share

Increase market share of rigid pVC profiles to drive 

sales and profit growth in profiles.

Expand our  

branch network

Investment in new branches to increase market 

share of foam pVC profiles, and drive sales and 

medium-term profit growth in Building plastics.

•  Continued investment to expand capacity 
and improve reliability in both recycling 
plants, with capex of c.£5.7 million in 2019.

•  Increased use of recycled material for 

primary extrusion in 2019 to 13.4k tonnes 
(2018: 9.5k tonnes).

•  Further 11.8k tonnes used in extrusion of 
products with 100% recycled content, or 
sold to trade extruders (2018: 8.5k tonnes).

•  profiles organic sales growth of 5%. 
•  Growth driven by existing and  

new accounts and strong contribution  
from Vista panels. 
•  28 new accounts  

(following 17 in 2018 and 25 in 2017). 

•  Growth in trade and new  
build fabricators alike. 

•  organic and like-for-like sales  

growth of 9% and 8% respectively. 

•  Growth driven by better stock availability  

and improved operating standards.
•  4 new sites opened (net), including  
trial of 2 larger format branches.

•  Continued growth in average revenue  

per branch.

•  Total estate at 206 branches at 

31 December 2019, with 78 new  
branches opened from 2015.

41.3k

(2018: 30.4k)

Estimated market 
shares
Profiles

15%

Building Plastics

23%

Growth in revenue 
from new branches 
opened in 2018 and 
2019

£2.2m

Develop innovative  

new products

Maintain market leadership by offering the latest in 

product innovation.

•  Introduction of flush window sash  
to leading Eurologik profile range. 

•  New syncro patio door system.
•  Development of a through-colour  

grey profile substrate.

•  Introduction of a new overhead vent.

Product ranges 
launched

15

•  Exploit compelling case for trade fabricators to 

switch to Eurocell, with clear points of 
differentiation through specification, service, 
opportunities to supply branch network and 
product range / development.

•  Maintain share gains in new build, with 

favourable market dynamics and benefit of 
strong relationships with housebuilders.

•  Double commercial sector sales by targeting 
specific developers and sub-sectors to drive 
value engineering away from aluminium to pVC. 

•  Drive sustainability agenda in conjunction with 

Eurocell Recycle. 

•  Continuous improvement in existing estate 

focused on:
 − Customers (up-selling, cross-selling)
 − Trading (enhanced promotional activities) and 
 − products (improve conversion rates for high 

value items, extend product range).
•  open 4 new larger branches to complete  

the trials of this format. 

•  Continue to reduce time to break-even  

for new branches.

•  Regional trial for market-leading consumer 

on-line window and door proposition.

•  Development and introduction of (amongst others):

 − Automatic opening vents
 − Vertical slider enhancements
 − New tiled roofing products
 − stronger window profile to facilitate  

extended thresholds.

•  other enhancements to existing products and 

complementary new product offerings.

Explore potential  

bolt-on acquisitions

Consider acquisition opportunities when they arise.

•  Acquisition and integration of  
Trimseal ltd, a distributor with  
2 branches in the south-east. 

acquisitions 
completed

•  Continue to develop acquisition pipeline and 

consider acquisition opportunities as they arise.

1

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

23

C_GEN_PageC_GEN_PageL2C_GEN Section/our strategy in Action

Our Strategy in Action

Investing in recycling

‘Thor’ Mobile Hammermill Shredder

The average pVC-u window can be recycled up to ten times without 
any loss of quality.

Strategic priority

Use of recycled PVC in Eurocell manufacturing

Increase the  
use of recycled 
materials

13.4k t

9.5k t

8.3k t

6.0k t

4.1k t

2015

2016

2017

2018

2019

24

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

The benefits of a PVC-U circular economy

The PVC-U industry has operated its own circular economy for a long time. 

It has been known as closed-loop recycling, and it provides a system for cradle-to-grave re-use of PVC-U, 
which leading industry players, such as Eurocell, have developed and championed.

RaW maTERIalS

RESIDUal WaSTE

Recycling

Design

Collection

production remanufacturing

Consumption (use, Reuse, Repair)

Distribution

The evolution of PVC-U recycling: 25 years of progress

1992

2000

2008

2017

2019

little PVC-U  
recycling

Production waste 
recycling

Old frames or ‘post-
consumer’ recycling

1m+ 
frames recycled  
by Eurocell

3m+ 
frames recycled  
by Eurocell

Re-assessing PVC-U
•  The average pVC-u window can be recycled up to ten times 
(with a life cycle of up to 350 years) without any loss of quality.
•  Recycled pVC-u can be harder wearing than virgin resin and 
the proportion of additives can be adjusted to ensure it keeps 
its strength.

•  Eurocell Recycling Midlands recently celebrated its 

closed-loop recycling 11th anniversary.

•  Recycling rates for pVC-u are high in comparison to timber.
•  Whereas pVC-u can be reprocessed for high-value 

•  Timber use driven by consumption in Western Europe is 

also a major contributor to deforestation.

•  up to 50% of the timber windows removed from 

refurbishment projects in the uK end up as landfill.
•  Timber frame manufacturers do not have comparable 

advanced pathways for returning and recycling old frames 
– the paint, stains and preservatives in treated wood make it 
more difficult to recycle and potentially harmful to the 
environment.

products or ‘upstream’ recycling, the fibres in recycled 
timber breakdown during the process meaning it can only 
be used for low-grade products or ‘downstream’ recycling.

•  Because plastic is an insulator pVC-u windows and doors 
are like-for-like more energy efficient than aluminium or 
timber.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

25

C_GEN_PageC_GEN_PageL2C_GEN Section/ 
Our Strategy in Action continued

End-to-end sustainability

Our Eurocell Recycle 9-step factory process

Bulk transportation
Around 35% of the recycled 
material is used onsite, 
whilst the rest is transported 
in tankers to our main 
extrusion facility, minimising 
our carbon footprint.

Washing
using a series of water 
tanks, contaminants are 
‘floated’ out.

9

8

7

6

5

Extrude finished 
products
The loop is closed as we 
manufacture the pVC-u 
into new products, 
frequently to higher 
specification than those 
being recycled. such 
‘upcycling’ is key to being a 
sustainable part of the 
Circular Economy.

+3 million 

end-of-first life frames recycled  
in 2019

Pelletisation / 
Pulverisation
The pVC-u granules are 
processed into finished 
material ready for 
extrusion.

Colour sorting
An advanced process 
utilising high speed 
cameras, ultra-violet light 
and jets of air filters out the 
granules of rubber leaving 
only clean, colour sorted 
pVC-u.

9

manufactured product ranges 
from recycled PVC-U – this 
continues to expand

37%

Increase in recycled material 
produced in 2019

c.150

recycling jobs provided  
to people in the local area

26

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Granulation
The waste is granulated 
into uniform size. At this 
stage rubber gaskets are 
still present.

Shredding
Waste is shredded into 
processable pieces.

4

3

2

Separation
using magnetic processes, 
metals are separated from 
the rest of the waste and 
recycled separately.

BENEFITS OF EUROCELL RECYCLING

Sustainability
•  The use of recycled material enhances product 
stability and lowers significantly the carbon 
footprint of our manufactured products.

Reducing waste to landfill
•  By recycling old windows (‘post-consumer’) we 
reduce the amount of waste sent to landfill.

Protecting our margin
•  The use of recycled material in the manufacture 
of pVC rigid products provides a substantial 
saving in cost compared to virgin resin 
compound. We also aim to increase our use of 
recycled material in order to maintain gross 
margin as our sales grow.

Mitigating pricing pressures
•  Increasing the use of recycled material in our 
manufactured products helps to mitigate raw 
material price increases and to reduce our 
exposure to volatile commodity prices.

1

Waste collection
Waste is taken from  
3 sources:
•  post-consumer 

windows

•  Fabricator off-cuts
•  Bar length

c.60,000

Windows recycled per week,  
on average, during 2019

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

27

C_GEN_PageC_GEN_PageL2C_GEN Section/ 
Our Strategy in Action continued

Investing in recycling technology

Recycling is at the heart of our operation. We have two recycling plants, 
which are located in Ilkeston (Eurocell Recycle Midlands, formerly known 
as ‘Merritt plastics’) and selby (Eurocell Recycle North, formerly known 
as ‘Ecoplas’). Ecoplas was acquired in August 2018. We have been 
investing heavily in both sites. What we do and the benefits of recycling 
are set out on the pages that follow.

Our well-developed channels for 
recovery and recycling allow old 
frames to be recycled and 
reprocessed into new products  
up to ten times without any loss  
of quality.”

What we do
We recycle both customer factory offcuts (‘post-industrial’ waste) 
and old windows that have been replaced with new (‘post-
consumer’ waste) to produce recycled material in the form of 
pellets, micronised and granulate material which are then used to 
generate brand new extruded products. 

28

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

How much do we recycle?
During 2019, our two sites recycled 31.4k tonnes (equivalent to 
over 3 million frames) of post-consumer waste, which would have 
otherwise been sent to landfill, and 9.9k tonnes of post-industrial 
waste. Together the two sites used this waste to produce 
approximately 25k tonnes of recycled material.

of the recycled material produced,13.4k tonnes (generated 
predominately from post-consumer waste) was used alongside 
virgin resin in the manufacture of many of our pVC rigid profiles.

We also used 6.7k tonnes of the recycled material produced 
(being almost exclusively derived from post-industrial waste) for 
use in products which are manufactured from 100% recycled 
material, including thermal inserts and cavity closer systems. A 
further 5.1k tonnes of the recycled material produced was sold to 
a range of trade extruders.

k tonnes1

2019

2018 Change Change %

Inputs – waste recycled

post-consumer

post-industrial

31.4

22.8

9.9

7.6

Output – recycled  
material produced

Usage

41.3

30.4

10.9

36%

24.9

18.2

6.7

37%

Primary extrusion

13.4

9.5

3.9

41%

products made from 100% 
recycled material

sales to trade extruders

6.7

5.1

5.6

2.9

25.2

18.0

1.1

2.2

7.2

20%

76%

40%

Primary extrusion usage  
as % of total consumption

23% 17%

1  Data includes Eurocell Recycle North from acquisition in August 2018.

Eurocell Recycle Midlands – 
Seeing the return on our investment
Between 2016 and 2018 we invested c.£3 million to expand our 
Eurocell Recycle Midlands site to more than double usage in 
primary extrusion from 4.1k tonnes of material consumption in 
2015 to 9.5k tonnes in 2018, driving a substantial saving 
compared to the cost of using virgin material. We have invested a 
further c.£2 million in this site in 2019, to increase output and 
improve reliability (including new co-extrusion and other tooling to 
support the increased usage of recyclate on key product lines).

Eurocell Recycle North – 
Investing for a greener future
We acquired Eurocell Recycle North in August 2018 for  
a consideration of £6 million (including debt assumed) to  
enable us to:
•  Meet our increasing demand for recycled material,  

driven by strong sales growth and a strategic objective to 
increase the amount of recycling that we do;

•  Increase our presence in the recycling market; and
•  Reduce our dependence on the Ilkeston site.

output at acquisition was c.7k tonnes of recycled compound per 
annum, sold into a broad mix of trade extruders. As expected, 
investment was required to improve the operating environment 
and reliability of the plant, to eliminate bottlenecks from production 
processes and to expand capacity. Total investment post-
acquisition stands at c.£3 million, including £2.5 million in 2019.
Following these investments in the two sites, we increased total 
usage of recycled compound significantly in 2019. We expect 
internal demand for recycled material to increase as our sales 
grow and as we drive towards improving further the sustainability 
of our business. We intend to satisfy this demand largely through 
the further expansion of Eurocell Recycle North.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

29

C_GEN_PageC_GEN_PageL2C_GEN Section/Corporate social Responsibility

Corporate Social Responsibility

One team driving world class  
sustainable solutions

Our CSR focus

PEOPLE
•  our people
•  performance and  

Development Review

•  Health and safety 
•  Incentives and rewards 
•  learning and development 
•  Apprenticeships
•  organisational design
•  Equality and diversity 

ENVIRONMENT
•  Greenhouse gas data 
•  operation Clean sweep 
•  other initiatives

CUSTOMERS
•  service levels 
•  Quality policy statement 
•  sustainable and quality products 

SUPPLIERS
•  Ethical and sustainable sourcing 
•  Modern slavery 

GOVERNMENT
•  Taxation

NON-FINANCIAL 
INFORMATION STATEMENT

COMMUNITY
•  supporting our local community  

and charities 

People
Our people
our people are at the heart of our success. We believe that 
engaging all employees and galvanising their efforts in line with the 
Company’s Vision and Values will set us on a successful path to 
achieving all our business objectives.

As we continue to develop as a Group, it is important that all our 
employees are provided with personal development opportunities, 
well aligned to business objectives. A strong match here is a vital 
component to achieving our overall targets. 

EXECUTE

CUSTOMER
FIRST

One team

INCLUSIVE

INTEGRITY

Performance and Development Review (‘PDR’) 
We recognise that employee engagement (the energy and 
purpose our staff get from being immersed in their jobs), is key to 
the achievement of overall business targets. In 2019 we therefore 
designed a new performance management cycle and associated 
processes. This provides a forum for employees to discuss and 
agree their business aligned objectives and development needs 
with their manager.

over the course of the year, we provided start-up training to over 
300 managers, including our senior leaders. We developed our 
Human Resources Information system (‘HRIs’) to capture 
objectives, development needs, key activities, achievements and 
pDR reviews. In 2020, we will roll this out to the rest of the 
business. 

30

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Health and safety
We employ over 1,800 people. The safety and the well-being of 
these employees and our contractors is our first operational priority.

Injury frequency rate 1
lost time injury frequency rate 2

Injuries per 100,000 hours worked. 

1 
2  lost time accidents per 100,000 hours worked.

2019

4.8
0.9

2018

5.7
0.9

We made good progress with our two key health and safety 
performance measures in 2019. our injury frequency rate fell from 5.7 
to 4.8 and our lost time injury frequency rate was maintained at 0.9. 
These results reflect the hard work of the health and safety team and 
of our employees to reduce the risk of incidents in the workplace.

We recorded no major injuries in 2019 under the Reporting of 
Injuries, Diseases and Dangerous occurrences Regulations 2013 
(‘RIDDoR’). The number of minor RIDDoR injuries reported in 2019 
was 17, compared to 9 in 2018.

our health and safety performance continues to benchmark well 
with industry standards.

Incentives and rewards
We want to ensure that we attract the best people, either internally 
through our talent pipeline or from outside the business, that 
provide the right skills and knowledge that support the continued 
growth of our Company. It is therefore important that we continue 
to benchmark our remuneration packages to ensure that they 
remain competitive. 

Every employee has access to a range of benefits that will support 
them both inside and outside of work. our total reward strategy 
ensures that all employees are eligible for a range of incentives 
that include a defined contribution pension scheme, life insurance, 
save as You Earn (‘sharesave’) schemes and access to a range of 
savings and special offers through our Eurxtras platform. This 
platform also facilitates user-friendly communication with all 
employees, allowing the business to provide the latest news from 
across the organisation.

Learning and development
We are committed to continuously improving the availability and 
quality of training and development for employees at all levels 
across the Group. our focus in 2019 was to begin to use data to 
standardise the way we identify training needs and to improve the 
quality and range of compliance training, through both e-learning 
courses, online activities and face to face activity. 

We replaced our e-learning course provider and catalogue to 
improve basic compliance training, with an offering that is both 
current and relevant to the broad range of activities undertaken at 
Eurocell. We now have well over 100 e-learning courses and a 
total of 306 different learning resources and downloadable 
activities developed in-house available through our learning 
management system (‘lMs').

our external partners continue to play an important part in the 
delivery of health and safety and compliance training. Delivery is 
face-to-face and we monitor the quality and completion of novice, 
conversion and refresher training in areas such as: fork lift driving 
and health and safety qualification programmes (e.g. First Aid at 
Work and fire warden training). 

Within the Building plastics division, we established a national 
technical and product training team. This enabled various face to 
face workshops and online activities, designed to keep those at 
the forefront of serving our customers up to date and to build their 
compliance and technical product knowledge and skills. 

Furthermore, the introduction of a new internal Management 
Development programme in 2019 was also well-received by our 
teams. We identified the most pressing people management 
challenges and launched in response three modules to address 
these needs. 

Delivery of our various training courses may be face to face, either 
at HQ or at one of our training centres throughout the uK. We also 
run training on our in-house system for managers, face to face, 
on-line or via skype. 

In total across all of these activities, we had 3,037 registrations for 
face to face training last year. 

Apprenticeships
Eurocell is a recognised sTEM (‘science, Technology, Engineering, 
Manufacturing’) employer. We take our responsibility to help boost 
the uK industry’s growth of existing and new talent seriously. our 
focus on apprenticeships therefore continues to grow, with the 
current number of employees registered for a levy funded, 
approved apprenticeship programme growing from 15 in 2018  
to 56 at the end of 2019. 

In 2019, we had apprentices in technical, maintenance, 
operational, engineering, design, toolmaking, accountancy and 
customer services. 

We have partnered with new approved training providers and have 
developed a bespoke programme for existing Trade Counter 
employees who wish to consolidate their experience and develop 
new knowledge and skills. Delivery of this Trade supplier 
programme to a 34-strong cohort commenced in January 2020.

We will continue to develop apprenticeship opportunities for new 
and existing employees. 

Organisational design
We created and recruited two new senior roles in 2019: Chief 
operating officer and Head of supply Chain. These roles 
necessitated organisational change and the re-alignment of 
structures to better serve operational delivery. Work will continue  
in 2020 to maximise the effectiveness of our organisation. 

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

31

C_GEN_PageC_GEN_PageL2C_GEN Section/ 
Corporate Social Responsibility continued

Equality and diversity
We aim to create an inclusive culture, with equality and diversity 
forming part of our Company Values.

We know that diversity is key to running a successful organisation 
and we aim to give every employee the opportunity to reach their 
full potential. our Equal opportunities policy is at the heart of our 
recruitment processes and sets out our standards to achieve a 
diverse and inclusive workforce. 

uK legislation sets out minimum standard that organisations must 
adhere to. However, we believe that the benefits of diversity 
require that we go well beyond this and seek to assist and provide 
adjustments that will help and support all our employees reach 
their full potential. In 2019 we also invested in a new recruitment 
platform, providing much improved application process.

We recognise the benefits of encouraging diversity across the 
business and believe that this will contribute to our continued 
success. All appointments are made based on merit and are 
measured against specific objective criteria, including the skills 
and experience needed for the position. We remain committed to 
increasing the participation of women throughout the Group, 
including at Board level, within the Executive Committee and 
senior management.

Gender analysis

Directors

Executive Committee

other senior management

Senior management

other employees

Total

Male 
no.

5

%

83

5 100

21

31

1,601

1,632

70

76

88

88

Female 
no.

1

–

9

10

213

223

Total 
average 
no.

6

5

30

41

1,814

%

17

–

30

24

12

12 1,855

Environment
We are committed to protecting and minimising our impact on  
the environment. 

Recycling now sits at the very heart of our operations and we are 
proud to be the leading recycler of pVC windows in the uK, further 
details of which are shown on page 24.

32

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

Less is more
Eurocell continues to consume proportionately less 
virgin plastic and more recycled plastic for 
windows and doors

25%

proportion of 
recycled  
plastic 
consumption 
increased by 
5% in 2019

Recycled

Virgin

proportion  
of virgin 
compound 
consumption 
decreased by 
5% in 2019

75%

More generally, we operate in compliance with all relevant 
environmental legislation and we strive to use pollution prevention 
and environmental best practice in all that we do. We recognise 
that our operations result in emissions and waste and we  
are committed to control, recover and reuse pVC waste  
wherever possible.

We promote the efficient use of all materials and resources 
throughout our facilities, particularly non-renewable resources, 
and continue our development of sustainably sourced products 
using recycled materials wherever possible.

Environmental concerns and impacts are a consideration in all of 
our decision making and activities. We promote environmental 
awareness amongst our employees and encourage them to work 
in an environmentally responsible manner. This is achieved 
through training and education, informing our employees about 
environmental issues that may affect their work.

Emergency response procedures are maintained where required 
by legislation or where significant health, safety or environmental 
hazards exist.

our general environmental objectives are set in alignment with 
legislation and are continually reviewed to ensure they are being 
met. our environmental policies apply to all our operations and we 
make sure sufficient resources are made available to ensure that 
they are implemented. We strive to continually improve our 
environmental performance and review our policies regularly in the 
light of planned future activities.

C_GEN_PageL2C_GEN Section/ 
OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Greenhouse gas data
We are reporting our greenhouse gas (‘GHG’) emissions as  
part of our strategic Report and our GHG reporting period is 
1 october 2018 to 30 september 2019, with comparatives for the 
corresponding period in the previous year. Reliable reporting of 
GHG emissions on a calendar year basis is not possible due to 
difficulties in collating actual data for the final months of the year 
due to timing lags on supplier invoicing. 

GHG emissions for the Group for the period ending 30 september 
2019 in tonnes of carbon dioxide equivalent (tCo2e) as follows:

source

Fuel Combustion (stationary)

2019

335

2018

420

Fuel Combustion (mobile)

7,910

6,417

Facility operation

purchased electricity

Total

91

72

16,061

16,007

24,397

22,916

Change

(20)%

23%

26%

0%

6%

Total emissions increased by 6% compared to the corresponding 
2018 period. sales growth for the 2019 calendar year was 10%  
(or 8% excluding acquisitions). The main contributor was a 23% 
increase in transportation emissions from diesel and propane. This 
reflects the full year effect of the acquisition of Eurocell Recycling 
North (formerly known as Ecoplas) in August 2018 and the impact 
of organic sales growth.

This is set against a 20% fall in natural gas consumption which can 
partially be attributed to the 2019 period being approximately 7% 
warmer than 2018 and therefore requiring less gas-fired heating. 

Electricity emissions remained static, despite the impact of sales 
growth and acquisitions during the reporting period (including the 
full year effect of Ecoplas). This is an excellent result and reflects our 
significant investments in the latest extrusion technology, as we 
have expanded production capacity over the last two years. This 
technology is considerably more efficient than older extrusion lines. 

Annual comparison and emissions intensity:

Operation Clean Sweep

From 2018, we have been part of a campaign called ‘operation 
Clean sweep’, a global initiative to reduce plastic pellet loss to the 
environment. This is led by the British plastics Federation in the uK 
with the aim of ensuring that the plastic pellets, flakes and powders 
that pass through uK manufacturing facilities don’t end up in our 
rivers or seas.

By signing up to operation Clean sweep, Eurocell has committed 
to best practice and to implement systems that prevent plastic 
pellet loss — and that we will play our part in protecting the aquatic 
environment.

“We’re always looking to improve and 
Operation Clean Sweep gives us the 
opportunity to ensure the effectiveness of the 
systems we have in place for pellet storage  
and handling. Our goal is to achieve zero pellet 
loss and, while this may seem an ambitious 
target, we believe it is possible through 
containment and the implementation of good 
housekeeping practices.”

Other initiatives
•  Reducing electricity consumption (currently c.66% of 

emissions) by:
 − encouraging behavioural changes to be less wasteful;
 − reducing idle time/optimising temperatures on extrusion 

lines and chillers; and
 − investigating lED lighting.

•  Increasing the use of recycled material in packaging by:

2019

2018

Change

 − investigating the return of packaging materials to suppliers 

tCo2e

Total emissions

Emission intensity1

1  Expressed in tCo2e per £m revenue.

24,397

22,916

87

90

6%

(3%)

methodology and emission factors:
These emissions were calculated using the methodology set  
out in the Environmental Reporting Guidelines (ref pB 13944), 
published by the Department for Environment, Food and Rural 
Affairs in June 2013. Emissions are taken from the Department for 
Business, Energy, Industrial strategy emissions factor update 
published in 2018.

for re-use – i.e. a polythene closed loop; and

 − conducting an assessment to determine how much material 

can be collected from branches.

•  Reducing the amount of packaging used by investigating  

the reclaim of packaging from customers.

•  Reducing air pollution by encouraging the use of  

electric/hybrid vehicles.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

33

C_GEN_PageC_GEN_PageL2C_GEN Section/Corporate Social Responsibility continued

Customers
Service levels
In terms of quality, our focus has been on implementing key 
principles of quality management and measuring systems.  
These are captured in our customer-focused Quality Policy 
Statement (see below), which captures the way we aspire to 
work at Eurocell.

Quality Policy Statement
Customers
To be trusted by our customers in everything we do. 
Working in partnership with them to ensure that they are 
able to differentiate their service and product offerings from 
their competitors. Easy to do business with and always 
responsive to their needs, in a consistent, timely, courteous 
and flexible manner.

Quality
Adherence to industry-leading specifications and Iso-based 
standards for Quality & Environmental Management and 
British standards for Health and safety. Ensuring that 
suppliers understand and work with us to meet our 
aspirations.

Constant improvement
uniform standards across our business benchmarked 
against industry best practice, constantly reviewing and 
improving processes. Benchmarked leading industry best 
practice transferred across businesses and customers with 
a view to reducing waste and improving consistency. Always 
tracking and measuring through business and departmental 
KpIs reflecting the business objectives.

Everyone’s responsibility
All departments are responsible for constantly reviewing, 
measuring, checking and improving the quality of their work 
and ensuring that the necessary training, facilities and tools 
are available to get the job done right first time through  
a culture of continuous improvement. All departments 
working together and supporting each other with no  
barriers and no silos.

Sustainable and quality products
We adhere to industry-leading specifications and Iso-based 
standards for Quality & Environmental Management and British 
standards for health and safety.

Suppliers
Ethical and sustainable sourcing
We strive to develop and maintain supplier relationships which are 
ethical, sustainable and responsible, forming the basis of our 
commitment to responsible sourcing.

In particular, we ensure that all relevant raw material suppliers are 
compliant with the current Registration, Evaluation, Authorisation 
and Restriction of Chemicals Regulation (REACH) and continually 
monitor all of our supplier’s quality management processes and 
controls as part of the set-up and approval process.

We have a loyal supplier base, of which over 70% have been 
suppliers to Eurocell for more than 3 years. All supply and tender 
agreements include the following statement:

“The supplier advocates the principles of 
Corporate Social Responsibility and requires a 
serious approach to social-economic issues 
from its supply chain.”

In addition, all of our suppliers are required to confirm their 
commitment to the following principles:
•  The obligation to the global and local environment; 
•  Respect for fundamental human entitlements; 
•  In purchasing activities, a commitment to improving the 
organisation’s performance in relation to fairness to all; 
•  A system of internal and external reporting which matches 

espoused values; 

•  A proactive promotion of sustainable practices and products; 
•  Recognition that there is responsibility to add value to 

communities and societies upon which the organisation has 
influence; and 

•  An ethical approach to purchasing activities.

Modern slavery
We are absolutely committed to preventing slavery and human 
trafficking in our business activities, and to ensuring that our supply 
chains are free from these practices.

We aim to identify modern slavery risks and prevent slavery and 
human trafficking in all our operations. We continue to identify any 
potential risks in the top 80% of our suppliers and, in cases where 
medium or high risk is identified, further assessments are carried 
out which may result in the supplier not being used.

our full Anti-slavery and Human Trafficking statement is published 
on our website at investors.eurocell.co.uk.

34

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Government
Taxation
The Fair Tax Mark is an independent certification scheme, which 
recognises organisations that demonstrate they are paying the right 
amount of corporation tax in the right place, at the right time.

on 1 August 2019, we were certified as an accredited Fair Tax Mark 
business, following our successful assessment against the Fair Tax 
Mark criteria.

We recognise the responsibility we have to our stakeholders and 
communities to set the highest standards of corporate conduct, 
and paying the right amount of tax in the right place is fundamental 
to this. The ability to be able to measure ourselves against an 
independent benchmark, like the Fair Tax Mark, allows us to 
continually improve the quality of information that we provide to our 
investors, employees, suppliers and customers, and assists us in 
creating a fair and successful business environment.

“We’re delighted to have achieved 
the Fair Tax Mark certification, 
demonstrating our commitment  
to tax transparency.”

“Paying the right amount of tax is 
about fairness. Far too often tax is 
presented as a burden, rather than 
an essential component that helps 
glue our society together.”

Paul monaghan, Fair Tax Mark

Non-financial Information Statement
This section of the strategic Report constitutes our Non-financial Information statement, produced to comply with sections 414CA and 
414CB of the Companies Act. The information listed is incorporated by cross-reference.

Reporting Requirement

policies and standards which govern our approach1

Information necessary to understand our business and its
impact, policy, due diligence and outcomes.

Environmental matters

Corporate Vision and Values
Corporate social Responsibility policy

Environment pp. 32-33
Investing in more recycling pp. 24-29

Employees

Respect for human rights

people pp. 30-32

Equality and diversity p. 32
Modern slavery p. 34

Corporate Vision and Values
Corporate social Responsibility policy
Employee Handbook

Corporate Vision and Values
Corporate social Responsibility policy
privacy policy
Recruitment policy
Anti-slavery and Human Trafficking policy
Anti-Bullying and Harassment policy
Various information security policies
Whistleblowing policy

Social matters

Corporate social Responsibility policy

Customers p. 34
Community pp. 36-37

Anti-corruption and anti-bribery

Corporate social Responsibility policy
Anti-bribery policy

Whistleblowing and bribery p. 71

Description of principal risks and 
impact of business activity

Description of the business model

Non-financial key performance 
indicators

Risk Management pp. 44-45
principal risks and uncertainties pp. 46-49

overview p. 2-3
our business model pp. 20-21

operational performance p. 17

1  Certain Group policies and internal standards as guidelines are not published externally.

The policies noted above form part of our policy framework which is founded on our risk management principles. The policies which 
underpin these principles define mandatory requirements in respect of risk management. Controls and processes are in place to 
ensure compliance.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

35

C_GEN_PageC_GEN_PageL2C_GEN Section/Corporate Social Responsibility continued

Community
Supporting our local community and charities
our manufacturing and recycling centres, and our branches, 
can have a significant impact on, and benefit from, the 
communities in which we operate. It is important that we 
provide support to communities local to our sites so we  
can enhance the quality of life in these communities.

Building relationships  
in our communities

We donated materials to national charity 
‘Band of Builders’ as they worked on 
providing a safe environment for Kyle,  
a Cystic Fibrosis sufferer.

It is important that  
we provide support  
to communities local  
to our sites.”

mark Kelly  
Chief Executive Officer

36

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Supporting 
good causes

We raised money for save the 
Children by celebrating Christmas 
Jumper Day.

Supporting 
our community

We donated a defibrillator to local 
youth football team stonebroom F.C.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

37

C_GEN_PageC_GEN_PageL2C_GEN Section/Divisional Review

Divisional Review

Profiles

The profiles division manufactures extruded rigid and foam pVC profiles.

We make rigid and foam products using virgin pVC compound, 
the largest component of which is resin. our rigid products also 
include recycled pVC compound, produced at our market-leading 
recycling facilities.

Following the introduction of c.40 new accounts in 2017/18, we 
have added selectively a small number of account wins in 2019 
and our prospect pipeline remains very strong.

Rigid pVC profiles are sold to third-party fabricators, who produce 
windows, trims, cavity closer systems, patio doors and 
conservatories for installers, retail outlets and house builders. 
Foam products are used for roofline and are supplied to 
customers through our nationwide branch network in the Building 
plastics division.

As such, all of our manufacturing margin is recorded within the 
profiles division, which therefore also benefits from expansion of 
the branch network.

The profiles division also includes Vista panels, s&s plastics and 
Eurocell Recycle North (formerly ‘Ecoplas’).

profiles

Third-party Revenue

organic
Eurocell Recycle North1

Inter-segmental Revenue

Total Revenue

Operating Profit pre-IFRS 16

Operating Profit post-IFRS 16

1  Formerly Ecoplas, acquired August 2018.

2018
£m

107.7

105.4
2.3

51.8

159.5

Change
%

7%

5%
113%

15%

10%

17.8

–

2019
£m

115.7

110.8
4.9

59.5

175.2

17.8

17.9

Revenue
Third-party revenue was up 7% in 2019 to £115.7 million (2018: 
£107.7 million), which includes a like-for-like sales increase of 5%. 
This growth includes the impact of selling price increases 
implemented to recover cost inflation. The remaining growth was 
driven by the full year effect of the acquisition of Eurocell Recycle 
North in August 2018.

like-for-like sales growth reflects strong contributions from both 
existing and new accounts from across our fabricator base. It also 
includes a strong contribution from Vista panels, where sales were 
up 20%, driven by higher sales of composite doors to new build. 
Across the profiles division, new build represents approximately 
one-third of sales.

We have been pleased with recent market share gains and are 
now consolidating our position as the largest supplier of rigid 
profile to the uK market. our specifications teams continue to be 
successful in generating demand, well supported by our ability to 
supply a comprehensive product range through the fabricator 
network. As well as windows, this includes composite doors, pVC 
and aluminium bi-fold doors, a cavity closure system and products 
to support off-site construction.

38

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

In terms of Eurocell Recycle North, as described above, we 
suffered some initial delays with our project to expand capacity, 
which led to a shortfall in external sales. However, the investment 
programme is now well advanced and performance is starting to 
meet expectations more consistently.

Operating profit
operating profit for 2019 on a pre-IFRs 16 basis was £17.8 million 
(2018: £17.8 million).

Gross margin percentage in profiles was ahead of 2018. As noted 
above, we implemented selling price increases to recover cost 
inflation and increased the use of recycled material in our primary 
extrusion processes.

Higher overheads in profiles includes the impact on direct labour 
from higher production volumes and the acquisition of Eurocell 
Recycle North, as well as wage and other inflation. It also includes 
additional warehousing and distribution costs as described in the 
Chief Executive’s Review. As a result, return on sales percentage 
for 2019 was below 2018. However, we are implementing plans to 
improve further operating efficiency, particularly the expansion of 
our warehousing capacity.

Manufactured products

PVC rigid products
Within the manufacture of pVC rigid 
profile, we look to include as much 
recycled content as possible. our 
modus and Eurologik window 
systems contain approximately 44% 
of recycled material.

Foiled products
All of our manufactured window 
systems are available in over 30 
different colour options, with lead 
times of just 7 days.

PVC foam products
We manufacture pVC foam profiles 
which are used for roofline, these 
are supplied to customers through 
the branch network.

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Building Plastics

Building plastics distributes a range of Eurocell manufactured and branded pVC foam 
roofline products and Vista doors, as well as third-party manufactured ancillary products.

These include windows made by our fabricator customers using 
products manufactured by profiles, sealants, tools and rainwater 
products.

Operating profit
operating profit for 2019 on a pre-IFRs 16 basis was £8.4 million 
(2018: £7.4 million), an increase of 14%.

Distribution is through our national network of 206 branches to 
installers, small and independent builders, house builders and 
nationwide maintenance companies. The branches also sell 
roofline products to independent wholesalers.

The Building plastics division includes security Hardware, Kent 
Building plastics and Trimseal. security Hardware is a supplier  
of locks and hardware, primarily to the RMI market, and Kent 
Building plastics and Trimseal are both suppliers of building plastic 
materials.

Building plastics

Third-party Revenue

organic
Kent Building plastics1
Trimseal2

Inter-segmental Revenue

Total Revenue

Operating Profit pre-IFRS 16

Operating Profit post-IFRS 16

1  Acquired December 2018.
2  Acquired March 2019.

2019
£m

163.4

159.5
3.4
0.5

1.3

164.7

8.4

8.6

2018
£m

146.0

145.7
0.3
–

1.4

147.4

Change
%

12%

9%
1,033%
n/a

–

12%

7.4

14%

Revenue
Building plastics third-party revenue was up 12% to £163.4m 
(2018: £146.0m), with growth comprising an increase in like-for-like 
sales of 8%, as well as the impact of branch openings and the 
acquisitions of Kent Building plastics and Trimseal. This growth 
includes the impact of selling price increases implemented to 
recover cost inflation.

like-for-like sales includes growth from branches opened in 2017 
and prior, as the more recent sites from that vintage begin to 
mature. This growth also reflects the positive impact from better 
stock availability, particularly for manufactured products, and the 
management team driving improvements in operating standards.

In terms of new branches, there were 4 new sites in 2019 
(including the acquisition of Trimseal), compared to 12 in 2018 
(including the acquisition of Kent Building plastics). We now have 
an estate of 206 branches providing national coverage across the 
uK, which offers a significant competitive advantage. Branches 
opened in 2018/19 (excluding the acquisitions) added £2.2 million 
to sales in 2019.

Gross margin percentage and operating profit in Building plastics 
have improved compared to 2018. As noted above, we 
implemented selling price increases in 2019 to recover cost 
inflation. other initiatives implemented to improve profitability 
include the introduction of a more rigid pricing architecture, 
revised sales and account management structures and better 
stock availability.

Higher overheads in Building plastics includes the impact of new 
branches and acquisitions in 2018/19, as well as wage and other 
inflation. It also includes the additional warehousing and 
distribution costs described in the Chief Executive’s Review.

We plan to open 4 new sites in 2020. New branches are a key 
driver of sales and profit growth in the medium-term, but they do 
create downward pressure on profitability in the short-term due to 
the investment in our teams at new sites and in supporting central 
infrastructure. However, our initiatives to reduce time to break-
even have now driven this point below 24 months. We do not 
expect the 4 branches to be opened in 2020 to have a meaningful 
impact on profit for the year.

Branch network

no. of branches (at the end of the year)

2019 

2018 

2017 

190

average revenue per branch (£000)

2019 

2018 

2017 

679

674

206

202

718

Indicative branch economics (rounded)

Branch open

< 2 years

2–4 years

> 4 years

No. of Branches 1

11

50

140

Average sales per 
Branch (£000)

300

500

850

Return on sales 
per Branch (%) 2

small  
loss

up to 
10%

Mid-teen 
%

1  Excluding Kent Building plastics and Trimseal.
2  EBITDA as % of revenue, before regional infrastructure and 

central costs, and IFRs 16 adjustments.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

39

C_GEN_PageC_GEN_PageL2C_GEN Section/Group Financial Review

Group Financial Review

IFRS 16
We have adopted IFRs 16 leases, with effect from 1 January 
2019, which requires all qualifying operating leases to be brought 
onto the statement of Financial position. The impact on the 
Consolidated Income statement was for overheads to reduce by 
£10.7 million (being the removal of lease rental charges), for 
depreciation to increase by £10.2 million (being the amortisation of 
right-of-use assets over the remaining lease term) and for interest 
to increase by £0.9 million (being the unwind of discounting of 
lease liabilities).

To provide better comparability, we have presented both the 
reported and pre-IFRs 16 financial information, and in explaining 
variances we have disclosed both the impact of the new standard 
and the underlying variance to 2018.

Revenue
Revenue for 2019 was £279.1 million (2018: £253.7 million), which 
represents growth of 10%, or 8% excluding acquisitions. like-for-
like sales growth (i.e. excluding the impact of acquisitions and 
branches opened in 2018/19) was 7%.

sales have been driven by good organic growth in profiles  
(£5.4 million, or 5% for the division), strong like-for-like growth in 
the branch network (£11.6 million, or 8% for the division) and the 
positive impact from branches opened in 2018/19 (£2.2 million,  
or 2% for the division). Acquisitions added £6.2 million to sales  
in 2019.

Gross margin
overall, our gross margin increased by 170 bps from 49.5%  
in 2018 to 51.2% in 2019. This has been achieved through a 
combination of selling price increases, implemented to recover 
cost inflation, the increased use of recycled material and an 
improved manufacturing performance following the completion  
of our capex programme to expand extrusion capacity.

Distribution costs and  
administrative expenses (overheads)
Excluding the impact of IFRs 16, overheads for the year were 
£111.2 million (2018: £95.3 million). The increase of c.£16 million 
includes c.£1 million as a result of new branches opened in 
2018/19, c.£4 million from acquisitions and c.£3 million as a result 
of wage and other inflation (including the impact of higher prices 
for transport).

of the remaining increase, we estimate c.£5 million is driven by 
volume, being the impact on direct labour and distribution of 
higher production and sales (both up 10%).

The balance of c.£3 million includes an increased bad debt charge 
and the extra warehousing and distribution costs described in the 
Chief Executive’s Review.

Depreciation and amortisation
Depreciation and amortisation for 2019 was £17.8 million. 
Excluding the impact of IFRs 16 (lease-related depreciation), 
depreciation and amortisation was £7.6 million (2018: £7.1 million).

Finance costs
Finance costs for 2019 were £1.9 million. Excluding the impact  
of IFRs 16, finance costs were £1.0 million (2018: £0.8 million), 
reflecting higher average net debt in 2019.

We delivered robust financial 
results and progressed major 
investments in the growth and 
sustainability of our business

michael Scott  
Chief Financial Officer

40

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Group

Revenue
Gross profit
Gross margin %
overheads

Adjusted1 EBITDA
Depreciation and amortisation

Adjusted1 operating profit
Finance costs

Adjusted1 profit before tax
Tax

Adjusted1 profit after tax

Adjusted1 basic EPS (pence per share)

Non-underlying items

Reported profit before tax

Reported profit after tax

Reported basic EPS (pence per share)

1  see adjusted profit measures.

2019
(Reported)
£m

2019
(pre-IFRS 16)
£m

279.1
142.9
51.2%
(100.5)

42.4
(17.8)

24.6
(1.9)

22.7
(3.4)

19.3

19.3

–

22.7

19.3

19.3

279.1
142.9
51.2%
(111.2)

31.7
(7.6)

24.1
(1.0)

23.1
(3.4)

19.7

19.7

–

23.1

19.7

19.7

2018
£m

253.7
125.6
49.5%
(95.3)

30.3
(7.1)

23.2
(0.7)

22.5
(3.3)

19.2

19.1

0.4

22.1

19.6

19.6

Revenue (£m)

5.4

253.7

Gross profit (£m)

+£6.8m / +1.4%

2.9

142.9 

6.2

279.1

 6.1

0.7

1.1

11.6

270.7

2.2

6.8

(0.3)

125.6

2018

Profiles  
lFl

Building 
Plastics 
lFl

1 like-for-like sales up 7%.

Underlying

2018/2019 
branches

acquisitions

2019

2018

Underlying 
volume

mix

Selling 
Price 
increases

material 
costs

Increased
recycling

acquisitions

2019

Overheads2 (£m)

Cashflow (£m)

3.5

1.1

5.5

1.5

106.9

0.8

3.5

111.2

(10.7)

31.7

13.0

100.5

3.0

15.7

1.1

15.2

95.3

1.1

9.4

(11.1)

2018

Volume

Wage  
and other 
inflation

Bad 
debts

Other Underlying 2018/19 
branches

acquisitions 2019 
pre- 
IFRS 
16

IFRS 16

2019 
post- 
IFRS 
16

2019 
EBITDa 
pre-
IFRS 
16

Working 
capital

Tax and 
other

net cash 
from 
operating 
activities

acquisitions Capex

Financing Dividends Change in 
net debt 
pre-IFRS 
16

1 like-for-like overheads up 12%.
2 Distribution costs and administration expenses.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

41

C_GEN_PageC_GEN_PageL2C_GEN Section/Group Financial Review continued

Adjusted profit measures
EBITDA represents profit before interest, tax, depreciation and 
amortisation. Adjusted EBITDA, adjusted operating profit and 
adjusted profit before tax all exclude non-underlying items (see 
below), of which there were none in 2019.

Adjusted profit after tax and adjusted earnings per share exclude 
non-underlying expenses, the related tax effect and any other 
non-underlying tax items.

We classify some material items of income and expense as 
non-underlying when the nature and infrequency merit separate 
presentation. Alongside statutory measures, this facilitates a 
better understanding of financial performance and comparison 
with prior periods.

Non-underlying items
There are no non-underlying items in 2019.

Non-underlying expenses in 2018 of £0.4 million included 
professional fees related to the acquisitions of Eurocell Recycle 
North and Kent Building plastics, as well as unamortised 
arrangement fees from our previous bank facility expensed 
following the refinancing in December 2018. Non-underlying tax 
for 2018 includes the tax associated with non-underlying 
expenses and the benefit of a second patent Box claim in the 
period (£0.8m). patent Box is an HMRC approved scheme, 
allowing a 10% tax rate on profits derived from products that 
incorporate patents. The second claim in 2018 was presented as 
non-underlying because we would typically expect to make only 
one claim in each financial year.

Profit before tax
Reported profit before tax was £22.7 million. Excluding the  
impact of IFRs 16, profit before tax was £23.1 million 
(2018: £22.1 million).

Tax
The effective tax rate on both reported and adjusted profit before 
tax for 2019 of 14.7% is consistent with the adjusted rate for 2018, 
and is lower than the standard corporation tax rate for the year 
due to the benefit of one patent Box claim recognised in the year.

The effective tax rate on reported profit before tax in 2018 was 11.3% 
due to the recognition of a second patent Box claim in the year.

During the year we were pleased to receive the Fair Tax Mark 
accreditation, reflecting our commitment to paying the right 
amount of tax at the right time (see page 35).

42

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

Earnings per share
Taking into account all of the factors described above, earnings 
per share were as follows:

Basic earnings per share
Adjusted basic earnings  

per share

Diluted earnings per share
Adjusted diluted earnings  

per share

2019
(Reported)
pence

2019
(pre-IFRS 
16)
pence

19.3

19.3
19.2

19.2

19.7

19.7
19.6

19.6

2018
pence

19.6

19.1
19.5

19.1

Acquisitions
We acquired Trimseal, a distributor of building plastic materials,  
on 6 March 2019 for a total net consideration of £0.4 million. 
payments of deferred consideration of £0.7 million were made in 
respect of the acquisitions of s&s plastics, security Hardware and 
Kent Building plastics.

Dividends
We paid an interim dividend of 3.2 pence per share in october 
2019. The Board proposes a final dividend of 6.4 pence per share, 
resulting in total dividends for the year of 9.6 pence per share 
(2018: 9.3 pence per share). This represents an increase of 3%. 
The dividend will be paid on 20 May 2020 to shareholders 
registered at the close of business on 24 April 2020. The ex-
dividend date will be 23 April 2020.

Retained earnings as at 31 December 2019 were £67.1 million 
(2018: £57.2 million). The Company takes steps to ensure 
distributable reserves are maintained at an appropriate level 
through intra-Group dividend flows.

Capital expenditure
Capital expenditure for 2019 was £15.2 million (2018: £8.7 million).

We incurred capital expenditure of £4.8 million in 2019 to expand 
production capacity and improve manufacturing efficiency in our 
primary extrusion facilities, including an additional 7 extrusion 
lines. We also invested £5.7 million to expand capacity and 
improve the operating environment at our two recycling plants and 
in the associated co-extrusion tooling. other capex of £4.7 million 
includes new branches, as well as a general maintenance capex, 
branch refurbishments and various IT-related costs.

Cash flow
Net cash generated from operating activities was £26.4 million. 
Excluding the impact of the reclassification of lease payments to 
financing activities, net cash generated from operating activities 
was £15.7 million, compared to £17.7 million in 2018.

This includes a net outflow from working capital for 2019 of £13.0 
million, comprising an increase in stocks of £9.0 million, an increase in 
trade and other receivables of £1.7 million and a decrease in trade and 
other payables of £2.3 million. This compares to a net outflow from 
working capital of £8.3 million in 2018.

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Net cash generated from operating activities is also stated after 
tax paid in the year of £2.6 million (2018: £4.0 million), which is net 
of the cash received from two patent Box claims, one of which 
was submitted (and the benefit recognised) in 2018.

The higher stock in 2019 reflects good growth, as well as the 
impact of our Brexit-related stock build. We have also improved 
stock availability in our branches, which was an important driver of 
strong like-for-like sales growth in the year.

Net operating costs for the new site in 2020 will be c.£2.5 million, 
comprising primarily rent, rates, depreciation and interest. We 
expect c.£1.5 million of these costs to be classified as non-
underlying, as they will be incurred prior to the warehouse 
becoming operational. From 2021 onwards, the net operating cost 
for the new site will be c.£1 million per annum, inclusive of labour 
and other savings arising from more efficient picking and transport 
operations. From 2021 we expect this net cost will be more than 
offset by the impact of sales growth and operating efficiencies 
that are unlocked through this investment.

Bank facility
We have an unsecured, multi-currency revolving credit facility 
(‘RCF’), provided by Barclays Bank plc and HsBC uK Bank plc. 
The facility was increased by £15 million up to £75 million in March 
2020, in order to provide additional flexibility and options for the 
future. There were no changes to pricing or key items as a result 
of the uplift. However, we were very pleased to convert the facility 
into a sustainable RCF, where modest adjustments to the margin 
will be applied based on our achievement against annual recycling 
targets.

We operate comfortably within the terms of the facility and related 
covenants, which are based upon accounting standards in effect 
at 8 December 2018 and are therefore not impacted by IFRs 16. 
The facility matures in 2023.

Michael Scott
Chief Financial officer

Debtor days were 37 at year end, compared to 38 at the end of 
2018. lower payables reflect shorter payment terms for resin and 
post-consumer waste for the recycling operations, as well as an 
improvement in payables processes.

other payments include acquisitions (including net debt acquired) 
of £0.4 million (2018: £8.3 million), deferred consideration of £0.7 
million and capital investment of £15.2 million (2018: £8.7 million).
Dividends paid represent the final dividend for 2018 of 6.2 pence 
per share (or £6.2 million) and the interim dividend for 2019 of 3.2 
pence per share (or £3.2 million).

Finally, following the adoption of IFRs 16 leases, we have 
recognised the discounted value of future lease liabilities within net 
debt with effect from 1 January 2019. As a result, net debt at 
31 December 2019 increased by £34.1 million. The finance and 
principal elements of lease payments of £10.7 million are 
presented within cash flows arising from financing activities.

Taking all of these factors into account, net debt increased by 
£45.2 million during the year to £68.7 million at 31 December 
2019. Excluding the impact of IFRs 16, underlying net debt 
increased by £11.1 million to £34.6 million (31 December 2018: 
£23.5 million).

Net debt

Cash
lease liabilities
Borrowings

Net debt

2019
£m

4.9
(34.1)
(39.5)

(68.7)

2018
£m

5.9
–
(29.4)

(23.5)

Change
£m

(1.0)
(34.1)
(10.1)

(45.2)

New warehouse
The project to expand our warehousing capacity is described in 
the Chief Executive’s officer’s Report. In fitting out the new 
warehouse we expect to incur capital expenditure of c.£8 million, 
all in 2020. This includes c.£3 million for racking, c.£3 million for 
picking equipment and c.£2 million for systems and project 
management.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

43

C_GEN_PageC_GEN_PageL2C_GEN Section/principal Risks and uncertainties

Principal Risks and Uncertainties

Risk Management

Risk management is the responsibility of the Board and is a 
key factor in delivering the Group’s strategic objectives.

Approach to Risk Management
The Board is responsible for setting the risk appetite, establishing a culture 
of effective risk management and for ensuring that effective systems and 
controls are in place and maintained.

senior managers take ownership of specific risks and implement policies 
and procedures to mitigate exposure to those risks.

Risk Management Process
The risk management process sits alongside our strong governance culture 
and effective internal controls to provide assurance to the Board that risks 
are being appropriately identified and managed.

IDENTIFY RISKS

ASSESS GROSS RISK

QUANTIFY NET RISK

IDENTIFY EXISTING 
MITIGATION

IDENTIFY ANY FURTHER 
ACTION REQUIRED

MONITOR AND CONTROL

44

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

How we manage risk
Risk is managed across the Group in the 
following ways:
•  The Board meets annually to review strategy 

and set the risk appetite. 

•  Risks faced by the Group are identified 

during the formulation of the annual business 
plan and budget process, which sets 
objectives and agrees initiatives to achieve 
the Group’s goals, taking account of the risk 
appetite set by the Board. 

•  senior management and risk owners 

consider the root cause of each risk and 
assess the impact and likelihood of it 
materialising. The analysis is documented in 
a risk register, which identifies the level of 
severity and probability, ownership and 
mitigation measures, as well as any 
proposed further actions (and timescale for 
completion) for each significant risk. 

•  The Group has an executive Risk 

Management Committee, chaired by the 
Chief Financial officer. This Committee 
meets on a regular basis (generally quarterly). 
The status of the most significant risks and 
mitigations are reviewed at each meeting, 
with other risks reviewed on a cyclical basis. 

•  The Executive Directors also meet with 
senior managers on a regular basis 
throughout the year. This allows the 
Executive Directors to ensure that they 
maintain visibility over the material aspects of 
strategic, financial and other risks. 
•  The Group’s Executive Directors also 

compile their own risk assessment, ensuring 
that a top-down, bottom-up approach is 
undertaken when considering the Group-
wide environment. 

•  The Group’s Audit and Risk Committee 
assists the Board in assessing and 
monitoring risk management across the 
Group. The role of the Committee includes 
ensuring the timely identification and robust 
management of inherent and emerging risks, 
by reviewing the suitability and effectiveness 
of risk management processes and controls. 
The Committee also reviews the risk register 
to ensure net risk and proposed further 
actions are together consistent with the risk 
appetite set by the Board. 

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

h
g
H

i

y
t
i
l
i

b
a
b
o
r
p

m
u

i

d
e
M

05

09

13

04

07

10

15

16

11

12

14

06

08

w
o
L

Low

Medium

Impact

02

01

03

High

Principal risks

01 Macroeconomic conditions

09

shortages or increased costs of 
appropriately skilled labour

02 Brexit

10 Customer credit risk

03 Raw material supply

11 Competitor activity

04 Raw material prices

12 Corporate and regulatory risks

05

Manufacturing capacity 
constraints

13 Cyber security

06 unplanned plant downtime

14 Failure to develop new products

07

08

unsuccessful branch 
network expansion

15

Failure to identify, complete and 
integrate bolt-on acquisitions

Ability to attract and retain 
key personnel and highly 
skilled individuals

16 Coronavirus

Internal control
The Group has well-defined systems of 
internal control.

The Group has a robust process of financial 
planning and monitoring, which incorporates 
Board approval of operating and capital 
expenditure budgets. performance against 
the budget is subsequently monitored and 
reported to the Board on a monthly basis. 
The Board also monitors overall performance 
against operating, safety and other targets 
set at the start of the year. performance is 
reported formally to shareholders through  
the publication of results both annually and 
half-yearly. operational management regularly 
reports on performance to the 
Executive Directors.

The Group also has processes in place for 
ensuring business continuity and emergency 
planning.

Day-to-day operations are supported by a 
clear schedule of authority limits that define 
processes and procedures for approving 
material decisions. This ensures that projects 
and transactions are approved at the 
appropriate level of management, with the 
largest and most complex projects being 
approved by the Board. The schedule of 
authority limits is reviewed on a regular basis 
so that it matches the needs of the business.

In order to further enhance the internal 
control and risk management processes, 
KpMG provides an outsourced internal audit 
service to the Group. KpMG work closely 
with the Risk Management Committee in 
delivering the Group’s internal audit 
programme.

With the assistance of the Audit and 
Risk Committee, the Board has reviewed the 
effectiveness of the system of internal control. 
Following its review, the Board determined 
that it was not aware of any significant 
deficiency or material weakness in the  
system of internal control.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

45

C_GEN_PageC_GEN_PageL2C_GEN Section/Principal Risks and Uncertainties continued

Risk profile
The principal risks monitored by the Board are as follows:

Principal Risk and Impact

MACROECONOMIC CONDITIONS
our products are used in the residential and 
commercial building and construction markets, 
both within the RMI sector, for new residential 
housing developments and for new construction 
projects.

our private RMI business is strongly correlated to 
the level of household disposable incomes. our 
new-build business is particularly influenced by the 
level of activity in the house-building industry.

As such, our business and ability to fund ongoing 
operations is dependent on the level of activity 
and market demand in these sectors, itself often a 
function of general economic conditions (including 
interest rates and inflation) in the uK.

Government economic and social policy can also 
have a significant impact on our business.

BREXIT
Although the uK has agreed withdrawal terms with 
the Eu, there remains significant uncertainty over 
the nature of future trading arrangements.

The uK leaving the Eu without agreeing a Trade 
Deal remains a realistic scenario, and such an 
outcome could lead to delays and disruption at the 
uK borders.

Almost all of our sales are to uK-based 
businesses. However, some of our key raw 
materials originate in Europe, so any disruption in 
supplies could impact on our ability to manufacture 
our products and meet customer demand.

CYBER SECURITY
A breach of IT security (externally or internally) 
could result in an inability to operate systems 
effectively (e.g. viruses) or the release of 
inappropriate information (e.g. hackers).

RAW MATERIAL PRICES
our manufacturing operations depend on the 
supply of pVC resin, a material derivative of 
ethylene which in turn is a derivative of crude oil.

The price of pVC resin can therefore be subject to 
fluctuations based on the markets for crude oil and 
ethylene, as well as the market for resin itself.

In addition, although we pay for resin in sterling, 
crude oil and ethylene are priced in us dollars and 
euros respectively. As such, the price of resin in 
sterling is also impacted by international currency 
markets.

our ability to pass on resin and other raw material 
or traded goods price increases to our customers 
will depend on market conditions at the time.

Strategic  
Priorities

Mitigation

Risk Change in  
Reporting Period

Movement

•  Notwithstanding macro 

• 

conditions, we expect our 
strategic priorities and self-help 
initiatives to support sales and 
market share growth.
Initiatives include: growing 
market share, investment in our 
specifications team (targeting 
new-build, commercial and 
public sector work), expanding 
the branch network and 
increasing recycling.

•  political and economic 

uncertainty as a result of 
Brexit is slightly reduced.
•  Construction output and 
general RMI market 
contracted in 2019. CpA 
now forecast a broadly flat 
market for 2020.

•  New home registrations 

reduced in 2019 but modest 
growth is expected in 2020.

•  uK base rate remains 

•  We operate comfortably within 
the terms of our bank facility 
and related financial covenants.

unchanged since 2018.
•  some expectation of a 
post-election recovery.

•  Reducing the pace of branch 
network expansion should 
improve short-term profit and 
cash flows.

Actions taken include:
•  some suppliers for other raw 
materials have agreed to hold 
extra stocks (very limited 
capacity at our manufacturing 
sites).

•  Finished goods stock build 

executed for key lines where 
possible.

•  selective credit insurance now 

in place.

•  Withdrawal agreement with 

the Eu now in place.
•  New Government has a 

clear mandate to agree a 
Trade Deal with the Eu.

•  physical security of servers at 
third-party off-site data centre, 
with full disaster recovery 
capability.

•  This remains a high-profile 
area and is receiving 
considerable management 
focus.

•  password and safe-use policies 

in place, internet usage 
monitored and anti-malware 
used.

•  External cyber review and 
internal audit reviews 
conducted in 2019, resulting in 
significant enhancements in 
defence. 

•  Cyber awareness/IT security 

campaign active for all 
employees. 

•  Financial crime protection and 
cyber liability insurance in 
place. 

•  Where possible we pass through 
raw material or traded goods 
price increases to our 
customers.

•  Increasing the use of recycled 
material in our manufacturing 
partially mitigates exposure to 
resin prices.

•  We consider fixed price supply 
arrangements with suppliers 
where it is economic to do so.
•  use of more than one supplier to 
provide competitive pricing for 
many raw materials and traded 
goods.

•  Raw material prices 

continued to fluctuate in 
2019, largely as a result of 
currency changes and the 
impact of other uncertainties 
surrounding Brexit.

•  We have elected not to enter 
into a fixed price contract for 
pVC resin in 2020 as the 
premium required by 
suppliers was prohibitive.

46

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Movement key:

 Increase 

 No change 

 Decrease

Strategic Priorities key:

Target growth in market share

Develop innovative new products

Explore potential bolt-on acquisition opportunities

Expand our branch network

Increase the use of recycled materials

Principal Risk and Impact

OPERATING CAPACITY CONSTRAINTS
A requirement to run manufacturing facilities at 
high levels of utilisation in peak periods (e.g. to 
meet customer demand) can drive down overall 
Equipment Effectiveness (‘oEE’) and result in other 
operational inefficiencies.

Attempting to satisfy unexpectedly high demand 
without the requisite infrastructure in place may 
lead to a failure of people, systems and processes 
to perform.

Together these factors can result in adverse 
financial consequences.

UNPLANNED PLANT DOWNTIME
The business is dependent on the continued and 
uninterrupted performance of our production 
facilities.

Each of the facilities is subject to operating risks, 
such as: industrial accidents (including fire); 
extended power outages; withdrawal of permits 
and licences (e.g. the regulated operation of 
the recycling facility); breakdowns in machinery; 
equipment or information systems; prolonged 
maintenance activity; strikes; natural disasters; and 
other unforeseen events.

RAW MATERIAL SUPPLY
There are only a limited number of pVC resin 
and certain other raw material suppliers and we 
operate with limited material storage capacity.

As described above (see Brexit risk), failure to 
receive raw materials on a timely basis could 
impact on our ability to manufacture products and 
meet customer demand.

UNSUCCESSFUL BRANCH NETWORK 
EXPANSION
We have invested significantly to expand the  
branch network over the last 3 years.

The network, including new branches, may fail to 
reach the required scale and profitability within an 
acceptable timeframe.

looking further forward, good new sites may 
become more difficult to find.

ABILITY TO ATTRACT AND RETAIN KEY 
PERSONNEL AND HIGHLY SKILLED 
INDIVIDUALS
our success depends inter alia, on the efforts and 
abilities of certain key personnel and our ability to 
attract and retain such people.

The senior team have significant experience in the 
relevant sectors and markets and are expected to 
make an important contribution to our growth and 
success.

Movement

Risk Change in  
Reporting Period

•  Warehousing capacity 
identified as the key 
remaining constraint to 
efficient operations and 
future growth.

•  New warehouse facility 

secured for 2020.

•  Risks associated with project 

to transition. plan to be 
operational with new 
warehouse in Q4. 

•  No material change

Strategic  
Priorities

Mitigation

•  Co-extrusion and foam capacity 
increased by 30% and 15% 
respectively in 2019 to resolve 
manufacturing capacity 
constraint.

•  Recruitment of additional trained 
labour in our foiling plant for 
2019 to resolve manufacturing 
capacity constraint.

•  strengthened management 

team in critical areas of Chief 
operating officer, production 
planning and logistics.

•  Regular planned maintenance to 
reduce the risk of plant failure. 
•  Maintenance capital investment 
of approximately £5 million per 
annum across the Group. 

•  Extrusion facilities spread over 3 

manufacturing sites. 

•  Group-wide disaster recovery 

plans in place. 

•  Acquisition of Ecoplas has 

increased our recycling capacity 
and reduced our reliance on a 
single recycling plant.

•  Raw material tests to identify 
potential alternative suppliers.

•  spot market for resin often 

available to access.

•  Brexit related supply risks 
decreasing as described 
above.

•  potential remains for 

•  Contractual arrangements for 
certain key suppliers include 
liquidated damages for failure to 
supply.

•  Regular reviews to test financial 

stability of key suppliers.

increased resin supply 
originating from the us to 
come on line and deliver into 
Europe.

New Building plastics’ management 
team progressing initiatives to 
improve profitability:

•  pace of expansion slowed in 
2018-20 to allow focus on 
consolidating existing estate. 

•  More rigid pricing architecture. 
•  Revised field sales and account 

management structure. 

•  Drive to better stock availability 
and trials of new front-of-house 
and product displays. 

•  Enhanced training to ensure all 
staff have the ability to sell the 
full range of products. 
•  profit improvement plan 

template for lowest performing 
branches. 

•  Improved new site selection 
using location analysis tools.

•  Clear strategic direction provides 

an attractive backdrop to 
working at Eurocell.

•  Market rate compensation for all 
personnel, including leadership 
team.

•  Equity-based long-term incentive 
plans in place for senior team.

•  Continued focus on 
improving employee 
engagement and 
communication (e.g. new 
Group-wide Vision and 
Values launched in 2018.)

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

47

C_GEN_PageC_GEN_PageL2C_GEN Section/Principal Risks and Uncertainties continued

Principal Risk and Impact

SHORTAGES OR INCREASED COSTS 
OF APPROPRIATELY SKILLED LABOUR
We are subject to supply risks related to the 
availability and cost of labour, both in our 
manufacturing operations and in our branch 
business. our headquarters are located in an area 
of generally full employment.

We may also experience labour cost increases 
(including those related to the Minimum Wage) or 
disruptions in circumstances where we have to 
compete for employees with the necessary skills 
and experience in tight labour markets.

CUSTOMER CREDIT RISK
There is an inherent risk that default by a large 
customer could result in a material bad debt.

COMPETITOR ACTIVITY
We have a number of existing competitors who 
compete on range, price, quality and service. 
Increased competition could reduce volumes and 
margins on manufactured and traded products.

CORPORATE AND REGULATORY RISKS
We may be adversely affected by the crystalisation 
of unexpected corporate or regulatory risks. These 
could include health and safety, data, reputational 
and environmental risks (including regulations 
related to our recycling operations), or other legal, 
taxation and compliance matters.

FAILURE TO DEVELOP NEW 
PRODUCTS
Failure to innovate could reduce our growth 
potential or render existing products obsolete.

The launch of new products and new variants 
of existing products is an inherently uncertain 
process. We cannot guarantee that we will 
continuously develop successful new products or 
new variants of existing products.

Nor can we predict how customers and end-users 
will react to new products or how successful our 
competitors will be in developing products which 
are more attractive than ours.

Strategic  
Priorities

Mitigation

Risk Change in  
Reporting Period

Movement

•  Market level or better salaries 
and good benefits package. 

•  Fourth sAYE scheme 
planned for 2020. 

•  Induction and training 

programme. 

•  Annual sAYE share-save 
scheme available to all 
personnel. 

•  progressing strategy to improve 

retention and recruitment, 
leadership and development, 
employee engagement and 
communication.

•  In-depth credit review for new 

•  Increased economic 

and ongoing customer 
accounts.

•  Experienced Credit Manager 
(over 15 years with the Group) 
and strong credit control team.
•  Credit insurance implemented 
for large profiles accounts.

uncertainty and falling 
consumer confidence may 
lead to more business 
failures. 

•  No individually material bad 
debts in 2019, but some 
extension of credit terms and 
overdues on large accounts. 
Inherent risk remains.

•  strong market and customer 

awareness, with good 
intelligence around competitor 
activity.

•  Focus on customer proposition 
and points of differentiation in 
product and service offering.

•  We continued to gain market 
share in both divisions in 
2019.

•  The more uncertain market 
environment may have 
weakened some of our 
competitors.

•  We have procedures and 

policies in place to support 
compliance with regulations.
•  Regular communication and 
training on policy compliance.
•  Monitoring procedures in place, 
including near miss and potential 
hazard reporting for health and 
safety matters.

•  Internal and third-party site 

audits to test compliance with 
our policies.

Recent developments widen the 
scope and increase the penalty 
regime for breaches in these 
areas. For example:

•  Corporate Criminal offence 
of Failure to prevent the 
Facilitation of Tax Evasion 
(‘CCo’) legislation came into 
force on 30 september 2017.

•  General Data protection 

Regulations (‘GDpR’) came 
into effect in May 2018.

•  We invest continuously in 

research and development 
through our in-house team.
•  The team is highly focused on 
new ways to develop existing 
products and to be innovative 
with new ones.

•  We have a strong product 
pipeline with more than 
25 projects in development.

•  Recent successes include: 
Coastline (a lightweight 
composite cladding for use 
on coastal properties), and 
extensions to the Modus and 
skypod ranges.

48

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Movement key:

 Increase 

 No change 

 Decrease

Strategic Priorities key:

Target growth in market share

Develop innovative new products

Explore potential bolt-on acquisition opportunities

Expand our branch network

Increase the use of recycled materials

Strategic  
Priorities

Mitigation

Risk Change in  
Reporting Period

Movement

•  some delays with project to 

expand Ecoplas. 
performance is now 
improving, but significant 
value at stake until 
acceptable plant reliability 
achieved.

•  public communication of bolt-on 
acquisitions being a strategic 
priority. 

•  Good knowledge of companies 
operating in our sector and 
related sectors. 

•  Ecoplas and Kent Building 

plastics acquired in 2018 and 
Trimseal in 2019. 

•  Tried and tested procedure for 

the integration of new 
acquisitions and a good track 
record of recent success. 

•  We placed extra orders for 

•  New risk in 2020

window and door hardware in 
January 2020.

Principal Risk and Impact

FAILURE TO IDENTIFY, COMPLETE 
AND INTEGRATE BOLT-ON 
ACQUISITIONS
Exploring potential bolt-on acquisitions is one of 
our strategic priorities.

We may not be able to identify appropriate bolt-on 
acquisitions.

Any future acquisition we do make poses 
integration and other risks which may affect our 
results or operations.

The acquisition and integration of companies is 
a complex, costly and time-consuming process 
involving a number of possible risks. These include 
diversion of management attention, failure to retain 
personnel, failure to maintain customer service 
levels, disruption to relationships with various third 
parties, system risks and unanticipated liabilities.

CORONAVIRUS
A significant proportion of window and door 
hardware is sourced in China. We may be  
adversely affected by a disruption to the  
hardware supply chain which impacts our  
business (Vista panels and security Hardware)  
or that of our window fabricator customers. 

We may also be impacted if the virus results in the 
unavailability of our workforce or has a significant 
impact on the macro economic environment.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

49

C_GEN_PageC_GEN_PageL2C_GEN Section/Viability statement

Viability Statement

As required by section 4 of the Code, the Directors have taken into  
account forecasts to assess the future funding requirements of the Group, and 
compared them with the level of committed available borrowing facilities.

A period of 3 years has been adopted as 
this is the timeframe used by the Board as 
our strategic and planning horizon. The 
assessment of viability has been made with 
reference to the Group’s current position 
and future prospects, our strategy, 
management of risk, and also the Board’s 
assessment of the outlook in the 
marketplace.

The Board considers its strategy and risks 
on strategy away-days, and revisits these 
annually when considering the next year’s 
budget. The 3-year plan considers revenue 
and earnings growth and how this impacts 
on cash flows and key ratios. operational 
plans and financing options are considered 
as part of this process.

In preparing the plan, we adopt a prudent 
forecast in respect of like-for-like sales 
growth, but assume other initiatives, in line 
with the published strategy. The plan is 
stress tested by applying the following 
scenarios:

Scenario 1
Macroeconomic conditions lead  
to a decline in sales
Decreases in revenues have been 
applied over the 3-year plan period.

Scenario 2
Commodity prices and/or exchange 
rates or raw material shortages 
lead to a sustained increase in resin 
prices
Increases in resin costs have been 
applied over the 3-year plan period.

Scenario 3
Scenario 1 and 2 combined
There is a possibility that both of the 
above scenarios could materialise at the 
same time, therefore we have assessed 
the combined impact through the 3-year 
plan period.

The Board considers these tests to be 
sufficient to test the viability of the Group 
given our size and the markets we operate 
within. As described in principal Risks and 
uncertainties above, we have measures in 
place to help mitigate the impact of these 
events should they occur.

The Directors confirm that we have a 
reasonable expectation that the Company 
and the Group will continue in operation 
and meet our liabilities as they fall due in 
the next 3 years.

Going Concern
The Directors have reviewed the 
Company’s and the Group’s forecast and 
projections, which demonstrate that the 
Company and the Group will have sufficient 
headroom on our bank facilities for the 
foreseeable future and that the likelihood of 
breaching the related covenants in this 
period is remote.

Accordingly the Directors continue to adopt 
the going concern basis in preparing the 
Annual Financial statements.

This strategic Report was approved by the Board on 12 March 2020.

Mark Kelly 
Chief Executive officer 

Michael Scott
Chief Financial officer

50

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/ 
 
 
OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

/

51

Corporate Governance

Corporate 
Governance

52

C_GEN_PageC_GEN_PageL2C_GEN SectionOVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

53

C_GEN_PageC_GEN_PageL2C_GEN SectionBoard of Directors

Board of Directors

Bob lawson
Non-executive Chair

Mark Kelly
Chief Executive Officer

Michael scott
Chief Financial Officer

Date of appointment: 
4 February 2015

Date of appointment: 
29 March 2016

Date of appointment: 
1 september 2016

Experience: 
Bob was previously the Chair at Barratt 
Developments plc, Hays plc and the 
Federation of Groundwork Trust. prior to 
this, he was Managing Director for the  
Vitec Group for four years, Chief Executive 
officer of Electrocomponents plc for eleven 
years and subsequently Chair for a further 
six years.

Experience: 
Mark joined the Group in March 2016 and 
was appointed Chief Executive officer in 
May 2016. He was formerly Chief Executive 
of Grafton Merchanting GB and previously 
worked for BDR Thermea Group BV, IMI 
and Novar. Mark has previous experience 
of the pVC windows and doors industry 
having worked for Duraflex and Celuform.

Experience: 
Michael joined the Group as Chief Financial 
officer in september 2016. He previously 
worked at Drax Group plc, where he held 
senior financial positions including Group 
Financial Controller and Head of Corporate 
Finance & Investor Relations. prior to Drax, 
Michael worked for MT International and 
Arthur Andersen. He is a member of the 
Institute of Chartered Accountants in 
England and Wales.

External appointments:
•  Chair of Genus plc1

External appointments:
•  None

External appointments:
•  None

Committee membership:

Committee membership:

Committee membership:
None

1  Member of the Nomination and Remuneration Committees
2  Chair of the Audit and Risk Committee

54

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/ 
 
OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Frank Nelson
Senior Independent  
Non-executive Director 

Martyn Coffey
Independent Non-executive Director

sucheta Govil
Independent Non-executive Director

Date of appointment: 
4 February 2015

Date of appointment: 
4 February 2015

Date of appointment: 
1 october 2018

Experience: 
Frank is a qualified accountant with over  
30 years’ experience in the housebuilding, 
infrastructure and energy sectors. He was 
Finance Director of Galliford Try plc from 
2000 until 2012 and was previously Finance 
Director of Try Group plc from 1987. Frank is 
also Chair of a private construction and 
development company and also acts as an 
adviser to certain private businesses. He is a 
fellow of the Chartered Institute of 
Management Accountants.

External appointments:
•  senior Independent Non-executive 
Director of McCarthy & stone plc2
•  senior Independent Non-executive 
Director of HICl Infrastructure plc

Experience: 
Martyn, prior to his current role at 
Marshalls plc (see below), was Divisional 
Chief Executive officer at BDR Thermea 
Group BV and Chief Executive of the 
private equity-owned Baxi Group. He also 
held the position of Managing Director of 
pirelli Cable. Martyn has a Bsc in 
Mathematics.

Experience: 
sucheta, prior to her current role at 
Covestro (see below), was previously the 
Chief Marketing officer of Royal DsM and 
also held various management positions in 
marketing, innovation, strategy and general 
management worldwide, among others at 
GlaxosmithKline, pepsiCo and AkzoNobel. 
sucheta has a BA Honours degree in 
Economics and a Masters degree in 
Business Administration.

External appointments:
•  Chief Executive officer of Marshalls plc 
•  Director of Mineral products  

External appointments:
•  Chief Commercial officer of Covestro AG 
and member of the Managing Board

Association ltd

•  Director of liveorg ltd

Committee membership:

Committee membership:

Committee membership:

Committee key:

 Member of the Audit and Risk Committee
 Member of the Remuneration Committee
 Member of the Nomination Committee
 Denotes Committee Chair

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

55

C_GEN_PageC_GEN_PageL2C_GEN Section/ 
 
 
 
 
 
Chair’s Introduction

Chair’s Introduction
Letter from the Chair

Dear Shareholder,

I am pleased to introduce Eurocell plc’s Corporate Governance 
Report for the year.

Throughout the year, we have continued to apply the principles and 
provisions of the uK Corporate Governance Code, including the changes 
introduced in the revised July 2018 version (the ‘Code’), under which this 
report has been prepared.

The following reports provide details of the Board’s activities during the 
year, including how it, and its Committees, have discharged their 
governance duties and applied the principles of good corporate 
governance.

The Board recognises the effectiveness of our governance relies on a 
culture of open communication, mutual trust and honest assessment of 
our strengths and areas for development and I am pleased to report this 
ethos continues to form the basis of all Board discussions.

I am comfortable that the composition of the Board provides an 
appropriate balance of skills, experience, independence and knowledge 
to take the business forward which, following the work of the Nomination 
Committee this year, is supported by a strengthened Executive 
Committee.

Moreover, I am thankful for the continued high level of shareholder 
support, in particular for the revised Directors’ Remuneration policy 
which was approved at the AGM this year with over 99% of votes in 
favour. Further details of this can be found in the Remuneration 
Committee Report on page 85.

Further to last year’s Corporate Governance statement, I can report our 
externally facilitated review of the Board, and its Committees, was 
completed this year and the conclusions from this evaluation were 
positive and helpful. This is discussed later in the Corporate Governance 
statement on page 59. 

Finally, I would like to thank my Board and management colleagues for 
their contributions to the governance of the Company and I look forward 
to welcoming shareholders to the AGM, to be held in Alfreton on 14 May 
2020, and to receiving and answering your questions.

Bob Lawson
Chair
12 March 2020

Bob lawson
Chair

56

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/Corporate Governance statement

OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Corporate Governance Statement

GOVERnanCE FRamEWORK

Eurocell plc Board
Members:
Independent Non-executive Chair
3 Independent Non-executive Directors
2 Executive Directors

Audit and Risk Committee
Members:
3 Independent Non-executive Directors

Remuneration Committee
Members:
Independent Non-executive Chair
3 Independent Non-executive Directors

The Audit and Risk Committee’s role is 
to assist the Board with the discharge of 
its responsibilities in relation to financial 
reporting, internal controls, risk 
management, compliance and audit.

The Remuneration Committee 
recommends the Group’s policy on 
executive remuneration and determines 
the levels of remuneration for Executive 
Directors, the Chair of the Board and 
senior management.

Nomination Committee
Members:
Independent Non-executive Chair
3 Independent Non-executive Directors
1 Executive Director

The Nomination Committee assists the 
Board in reviewing the structure, size 
and composition of the Board and 
succession planning for senior 
management.

 SEE COMMITTEE REPORT ON PAGES 68 TO 71

 SEE COMMITTEE REPORT ON PAGES 72 TO 86 

 SEE COMMITTEE REPORT ON PAGES 66 TO 67

Role of the Board
The Board comprises a Non-executive Chair, three Non-executive 
Directors and two Executive Directors, who are equally and 
collectively responsible for the proper stewardship and leadership 
of the Company. Their biographical details are set out on pages 
54 and 55.

subject to those matters reserved for its decision, the Board has 
delegated to its Audit and Risk, Nomination and Remuneration 
Committees certain authorities. There are written terms of 
reference for each of these Committees which are available on  
the Group’s corporate website, www.investors.eurocell.co.uk. 
separate reports for each Committee are included in this Annual 
Report from pages 66 to 86.

In accordance with the Code, at least half the Board, excluding 
the Chair, should be Non-executive Directors, who are determined 
by the Board to be independent in character and judgement and 
free from relationships or circumstances which may affect, or 
could appear to affect, this judgement. The Company regards 
sucheta Govil, Martyn Coffey and Frank Nelson as ‘independent 
Non-executive Directors’ within the meaning of the Code and 
therefore is considered to be compliant in this area.

The formal schedule of matters reserved for the Board’s 
consideration includes the following:
•  Approval of the Group’s strategy, long-term objectives,  

annual operating budgets and capital expenditure plans. 
•  Approving transactions of significant value or major strategic 

importance, including acquisitions. 

•  Approving significant changes to the Group’s capital,  

corporate or management structure. 

•  Monitoring and assessing the overall effectiveness of the 
Group’s risk management processes and internal control 
systems, including those related to health and safety,  
financial controls and anti-bribery policies and procedures. 

•  Approving the Annual and Half-Year Reports, including 

Financial statements. 

•  Approving other corporate communications related  

to matters decided by the Board. 

•  Board appointments and succession planning and setting 

terms of reference for Board Committees. 

•  Remuneration matters, including the general framework  

for remuneration and share and incentive schemes.

Day-to-day management and the implementation of strategies 
agreed by the Board are delegated to the Executive Directors.  
The Board meets regularly to discuss key operational issues and 
prescribe actions as appropriate. The Group’s reporting structure 
below Board level is designed so that all decisions are made by 
those most qualified to do so in a timely manner.

Key to the structure is the Executive Committee, comprising 
senior managers, including the 2 Executive Directors who act  
as a bridge between the Board and this Committee. Management 
teams report to members of the Executive Committee, which 
meets each month. The Board receives regular updates from the 
Executive Committee in relation to business issues and 
developments.

This structure enables the Board to make informed decisions on  
a range of key issues including strategy and risk management.

All the Directors have the right to have their opposition to,  
or concerns over, the operations of the Board and/or the 
management of the company, noted in the minutes.  
During the year, no such opposition or concerns were noted.

The Chair and the Non-executive Directors met during the year 
without the Executive Directors present.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

57

C_GEN_PageL2C_GEN Section/Corporate Governance Statement continued

Role of the Chair
The Board has concluded that the Chair has met the 
independence criteria of the Code on appointment.

There is a clear division of responsibilities between the Chair and 
the Chief Executive officer.

The Chair is responsible for ensuring that the Board functions 
effectively. He sets the agenda for Board meetings and ensures 
that adequate time is devoted to discussion of all agenda items, 
particularly strategic issues, facilitating the effective contribution of 
all Directors and ensuring that the Board as a whole is involved in 
the decision-making process.

Role of the Chief Executive Officer
The Chief Executive officer has principal responsibility for all 
operational activities and the day-to-day management of the 
business, in accordance with the strategies and policies approved 
by the Board. The Chief Executive officer also has responsibility 
for communicating to the Group’s employees the expectations of 
the Board in relation to culture, values and behaviours.

Role of the Senior Independent Director and 
Non-executive Directors
The senior Independent Director has an important role on the 
Board, providing a sounding board for the Chair, leading on 
corporate governance issues and serving as an intermediary for 
the other Directors. He is available to shareholders if they have 
concerns which contact through the normal channels of the Chair, 
Chief Executive officer or other Executive Directors has failed to 
resolve, or for which such contact is not appropriate.

Frank Nelson has served as senior Independent Non-executive 
Director throughout the year.

All Non-executive Directors are required to allocate sufficient time 
to the Company to discharge their responsibilities effectively. The 
Non-executive Directors act in a way they consider will promote 
the long-term sustainable success of the Group for the benefit of, 
and with regard to the interests of, its stakeholders.

Board composition, commitment and election  
of Directors
The Nomination Committee leads the process for Board 
appointments and makes recommendations to the Board.

prior to appointment, Board members, in particular the Chair and 
the Non-executive Directors, disclose their other commitments 
and agree to allocate sufficient time to the Company to discharge 
their duties effectively and ensure that these other commitments 
do not affect their contribution.

The Executive Directors may accept an outside appointment 
provided that such appointment does not in any way prejudice 
their ability to perform their duties as Executive Directors of the 
Company. Mark Kelly and Michael scott do not currently hold any 
outside appointments.

The Non-executive Directors’ appointment letters anticipate a 
minimum time commitment of 20 days per annum, recognising 
that there is always the possibility of an additional time 
commitment and ad hoc matters arising from time to time, 
particularly when the Company is undergoing a period of 
increased activity. The average time commitment inevitably 
increases where a Non-executive Director assumes additional 
responsibilities such as being appointed to a Board Committee.

All new Non-executive Directors undergo an induction programme 
and as such spend considerably more than the minimum 
commitment during the course of a year. All Non-executive 
Directors’ are required to inform the Chair before accepting 
another position in order to ensure the Director has sufficient time 
to fulfil their duties.

The current Board commitments of all Directors are shown on 
pages 54 and 55. Their terms of appointment are reported on 
pages 77 and 78 and length of service on the Board is set out in 
the chart below:

Michael Scott

Mark Kelly

Sucheta Govil

Martyn Coffey

Frank Nelson

Bob Lawson (Chair)

0

1

2

3

4

5

Years

The Company’s Articles of Association contain powers of removal, 
appointment, election and re-election of Directors and provide 
that all of the Directors must retire and may offer themselves for 
re-election at each Annual General Meeting (‘AGM’).

At the upcoming AGM, all the Directors intend to offer themselves 
for re-election. Following the conclusion of the Board evaluation 
process, the Board considers all the Directors to be effective, 
committed to their roles and to have sufficient time available to 
perform their duties.

58

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

The Board has determined that the Non-executive Directors are independent and the Board, as a whole, has a complementary set of 
skills and experience as follows:

principal skills and experience

Bob lawson (Chair)

Mark Kelly (Chief Executive officer)

Michael scott (Chief Financial officer)

Construction 

industry Manufacturing

Multi-site 
operations

Industrial 
plastics

Finance

Marketing

Frank Nelson (senior Independent Non-executive Director)

Martyn Coffey (Independent Non-executive Director)

sucheta Govil (Independent Non-executive Director)

Board evaluation and effectiveness
In accordance with the Code, a formal evaluation of the 
performance of the Board, its Committees, the Chair and 
individual directors was concluded during the year, with the  
results presented and discussed at the May 2019 Board meeting.

In line with best practice, this evaluation was externally facilitated 
by Deloitte llp, who have no connection with the Company  
or any individual director, using a framework based on the  
Board’s three core roles being:
•  gaining insight and foresight;
•  clarifying priorities and defining expectations; and
•  holding to account and seeking assurance.

under this process, the senior Independent Director  
separately reviewed the Chair’s performance with the other 
Non-executive Directors.

Key areas for improvement:

Area

Detail

An online survey tool covering each area in the framework was 
distributed to all Board members, all of whom fully engaged with 
the process resulting in a response rate of 100%, with all Board 
members completing the survey and providing valuable qualitative 
comments. The anonymity of respondents was ensured in order 
to promote an open and frank exchange of views.

The survey identified a number of perceived areas of strength in 
the way that the Board currently operates, and also identified 
some areas for enhancement which are set out below.

Key strengths of the Board:
1.  Board composition – mix of skills and experience 
2.  Board dynamics – quality and openness of debate 
3.  Audit Committee – effective discharge of role and responsibilities 
4.  Clarity of priorities and expectations 
5.  Chair’s leadership style
6.  Board information – processes are reliable and valid 
7.  Remuneration Committee – effective discharge of role and 

responsibilities

proposed actions

Performance 
evaluation

Adopting a robust, regular process for continuous 
improvement with clear outcomes

•  Views of others outside the Board to be sought for  

future evaluations

•  Board agendas to include routine discussions of its own 

effectiveness 

•  Board induction programme to be reviewed

Board 
engagement

To include consideration of broader stakeholders across 
the whole organisation

Effectiveness of the Board’s communication across the 
organisation to be reviewed and developed as appropriate

Board focus More Board time on strategy and the forward plan

Professional 
development

Board 
reporting

providing relevant opportunities for Board members

Timely identification of early warning indicators/red flags

Forward plan, which identifies the issues to be considered 
by the Board over the next 12 months, to be developed

Attendance of external professional advisers at Board 
meetings to be reviewed and developed as appropriate

Dashboard of early warning indicators (which draws the 
Board’s attention to issues/risks on a timely basis) to be 
considered and developed as appropriate

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

59

C_GEN_PageC_GEN_PageL2C_GEN Section/Corporate Governance Statement continued

overall the results of the survey indicated that the Board members 
are satisfied that the Board is operating at an acceptable level in a 
constructive and collaborative way.

The Board believes that the evaluation process described above is 
thorough, robust and works well. All Directors engage fully, with a 
genuine desire to enhance overall Board performance. The process 
includes sufficient objectivity and confidentiality to ensure that 
challenge is acknowledged and acted upon. Taking all of the above 
into account, the Board is satisfied that the current composition of 
the Board, and its Committees, provides an appropriate balance of 
skills, experience, independence and knowledge to allow the Board 
and its Committees to discharge their duties and responsibilities 
effectively and in line with the Code.

Conflicts of interest
The duties to avoid potential conflicts and to disclose such 
situations for authorisation by the Board are the personal 
responsibility of each Director. All Directors are required to ensure 
that they keep these duties under review and to inform the Group 
Company secretary of any change in their respective positions.

The Company’s conflict of interest procedures are reflected in its 
Articles of Association (‘Articles’). In line with the Companies Act 
2006, the Articles allow the Directors to authorise conflicts and 
potential conflicts of interest, where appropriate. The decision to 
authorise a conflict can only be made by non-conflicted Directors.

The Board, and its Committees, considers conflicts or potential 
conflicts at each meeting and, where such instances are 
identified, takes appropriate action, usually by excluding the 
conflicted party from any related discussions/decisions.

The Articles require the Company to indemnify its officers, 
including officers of wholly-owned subsidiaries, against liabilities 
arising from the conduct of the Group’s business, to the extent 
permitted by law.

For a number of years, the Group has purchased Directors’ and 
officers’ liability insurance and this is anticipated to continue.

Board meetings and attendance
There were six regular Board meetings scheduled during 2019,  
four meetings of the Audit and Risk Committee, three meetings of 
the Remuneration Committee and two meetings of the Nomination 
Committee. Non-executive Directors also attended site visits.

The Chair of the Board, Chief Executive officer and Chief Financial 
officer are usually invited to attend Audit and Risk Committee 
meetings, although the Audit and Risk Committee also meets with 
the external auditor without any Executive Directors being present.

The Chief Executive officer and Chief Financial officer are invited 
to attend Remuneration Committee meetings when appropriate, 
but are never involved in discussions and decisions regarding their 
own remuneration.

The Group Company secretary is also secretary to the 
Remuneration Committee and the Audit and Risk Committee, and 
attends meetings for this purpose.

Number of meetings 

attended

Bob lawson
Frank Nelson
Martyn Coffey
Mark Kelly
Michael scott
sucheta Govil

Audit and 
Risk 
Committee

Remuneration 
Committee

Nomination 
Committee

–
4/4
4/4
–
–
4/4

3/3
3/3
3/3
–
–
3/3

2/2
2/2
2/2
2/2
–
2/2

Board

6/6
6/6
6/6
6/6
6/6
6/6

Board packs are distributed in the week prior to each meeting to 
provide sufficient time for Directors to review their papers in 
advance. If Directors are unable to attend a Board meeting for any 
reason, they nonetheless receive the relevant papers and are 
consulted prior to the meeting and their views are made known to 
the other Directors.

The Group Company Secretary
All the Directors have access to the advice and services of the 
Group Company secretary. The Group Company secretary has 
responsibility for ensuring that all Board procedures are followed 
and for advising the Board, through the Chair, on all governance 
matters. The Group Company secretary provides updates to the 
Board on regulatory and corporate governance issues, new 
legislation, and Directors’ duties and obligations. The appointment 
and removal of the Group Company secretary is one of the matters 
reserved for the Board. During the year, Gerald Copley stepped-
down as Group Company secretary and, following a handover 
period, paul Walker was appointed as Group Company secretary 
from 27 september 2019.

Whenever necessary, Directors may take independent 
professional advice at the Company’s expense. Board 
Committees are provided with sufficient resources to undertake 
their duties, including the option to appoint external advisers when 
they deem it appropriate.

Board induction, development and support
New Directors receive a formal induction on joining the Board, 
which covers Group policies and other key information. Tailored 
training may be arranged to meet individual needs, for example to 
refresh knowledge of the listing Rules and regulatory compliance. 
Typically, a new Director will meet the Chair and other Non-
executive Directors in one-on-one sessions; he or she will have 
meetings with key management, briefings with external advisers 
and shareholders, and a programme of site visits will be arranged 
at which the Director meets site-based staff to gain a full 
understanding of the business.

looking forward, it is the Company’s expectation that training will 
be built in to the annual Board programme, designed to 
incorporate a range of in-depth topics of particular relevance to 
the business. Training needs will be identified through the Board 
evaluation process and through individual reviews between the 
Directors and the Chair. Directors are expected to attend external 
courses and seminars as appropriate to maintain and develop 
their Board competencies.

During 2019, there were Board briefings relating to changes to 
corporate governance, in particular the revised uK Corporate 
Governance Code, and corporate defence strategies. There were 
also individual meetings between Non-executive Directors and 
senior managers relating to areas of particular interest.

60

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Engagement with shareholders
The Board considers that communications with shareholders are 
extremely important. The Chief Executive officer and Chief 
Financial officer have developed an open and frequent dialogue 
with investors and meet regularly with major shareholders and 
potential investors to discuss the Group’s performance, strategic 
issues and shareholder investment objectives. We also 
periodically arrange site visits for investors.

Alongside the full-year and half-year results, the Group follows a 
regular reporting and announcement schedule to ensure that 
matters of importance affecting the Group are communicated to 
investors. In addition, the Group continues to improve its investor 
website (www.investors.eurocell.co.uk).

Investor relations activity, analysis of the share register, comments 
by analysts, views of major shareholders and advice from the 
Company’s brokers are all ongoing items of review by the Board in 
order to maintain a clear understanding of market perceptions.

Relations with other stakeholders
The Group considers our customers, colleagues, suppliers, 
finance providers, the environment and community as our 
principal stakeholders in addition to our shareholders. The 
Corporate social Responsibility Report on pages 30 to 37 sets 
out more detail on how we manage our relationships with them.

The Non-executive Directors are available to discuss any matter 
stakeholders might wish to raise.

During 2019, a total of approximately 61 investor meetings were 
held, at which at least 49 institutions were represented. Feedback 
from these meetings and other shareholder communications are 
provided to the Board. The Board also receives copies of analysts’ 
and brokers’ briefings.

Risk management and internal control
The Board acknowledges its responsibility for determining the 
nature and extent of the significant risks it is willing to take in 
achieving its strategic objectives, and for the Group’s system of 
internal control.

The Board has carried out a review of the effectiveness of the 
Group’s risk management and internal control systems, including 
financial, operational and compliance controls, for the period 
covered by this Annual Report.

The strategic Report comments in detail (pages 44 to 49) on  
the nature of the principal risks and uncertainties facing the 
Group; in particular those that would threaten our business model, 
future performance, solvency or liquidity and the measures in 
place to mitigate them. In conducting its review, the Board has 
included a robust assessment of these risks and the effectiveness 
of mitigating controls.

The Audit and Risk Committee Report on pages 68 to 71 
describes the internal control system and how it is managed  
and monitored.

The Board confirms that no significant failings or weaknesses 
were identified in relation to the review. The Board also 
acknowledges that such systems are designed to manage, rather 
than eliminate, the risk of failure to achieve business objectives 
and can only provide reasonable and not absolute assurance 
against material misstatement or loss.

The Chair is available to meet with institutional shareholders to 
discuss governance and strategy and gain an understanding of 
shareholder views and concerns. The Chair ensures that the views 
of shareholders are communicated to the Board as a whole. The 
senior Independent Director and other Non-executive Directors 
are also available to meet shareholders separately, if requested. 
During the year, no such meetings were requested or held.

In particular, the Company communicates with both the 
institutional and private shareholders through the following means:

Interaction with all shareholders through:
•  the Company’s corporate website (www.investors.eurocell.co.
uk), where investor information and news is regularly updated;

•  the Annual Report, which sets out details of the Company’s 
strategy, business model and performance over the past 
financial year and plans for future growth;

•  the Annual General Meeting, where all shareholders have the 
opportunity to vote on the resolutions proposed and to put 
questions to the Board and executive team; and

•  presentations of full-year and half-year results to analysts and 
shareholders, which are also available on the Company’s 
corporate website.

Interaction with institutional shareholders whereby:
•  the Chief Executive officer and Chief Financial officer hold 

meetings with institutional investors following the full-year and 
interim results; and

•  the Chair of the Board meets with institutional shareholders, 

where appropriate.

Interaction with private shareholders through:
•  dial-in facility to live presentations of the full-year and half-year 

results; and

•  dedicated email point of contact to answer shareholder 

questions and queries.

The Chair and Non-executive Directors are also available to attend 
investor relations meetings or to request meetings with investors 
or to request meetings with investors or analysts independently of 
the Executive Directors, if required.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

61

C_GEN_PageC_GEN_PageL2C_GEN Section/Corporate Governance Statement continued

Section 172 statement
In accordance with s.172 of the Companies Act 2006, the Directors have a duty to promote the success of the Company and, in 
particular, must act in the way he/she considers, in good faith, would be most likely to promote the success of the Company for the 
benefit of its members as a whole, and in doing so have regard (amongst other matters) to:

(a) the likely consequences of any decision in the long term;
(b) the interests of the Company’s employees;
(c) the need to foster the Company’s business relationships with suppliers, customers and others;
(d) the impact of the Company’s operations on the community and the environment;
(e) the desirability of the Company maintaining a reputation for high standards of business conduct; and 
(f)  the need to act fairly as between members of the Company.

The Board sources the views of the Company’s stakeholders, as appropriate, either directly or via the Executive Committee (of which 
the Chief Executive officer and Chief Financial officer are members), or via Board papers, in the following ways:

stakeholder

source of views

Shareholders

see ‘Engagement with shareholders’ above

Employees

•  Annual leadership Conference – all Executive Committee members attend in order to meet and interact with 

the wider management teams and feedback to the Board

•  Executive Committee members and senior management – feedback received, both formal and informal, at 

Board meetings

•  ‘Meet Mark’ focus group sessions – regular interactive meetings held by the CEo with various staff groups 

across the Group to share views

Customers

•  Key customer meetings – regular meetings held by CEo/CFo with key customers to discuss service levels and 

other relevant issues

•  Customer insight calls – monthly telephone calls with customers assessing satisfaction and ‘Net promoter score’
•  ‘Club Fore’ meetings – quarterly forums held with customers, to discuss product design and innovation

Suppliers

•  Key suppliers – regular meetings held by CEo and CFo with suppliers to discuss relevant issues
•  supplier review meetings - regular meetings held to discuss service levels and other relevant issues

Finance providers •  Regular meetings held by CFo with funding banks to discuss business performance and other relevant issues

Regulatory bodies•  Taxation - regular meetings held with tax advisers to discuss compliance, HMRC correspondence and other 

relevant issues with feedback to the CFo

•  Health & safety – regular reporting of KpIs, HsE communications and issues arising to CEo

The Annual leadership Conference, coupled with the regular ‘Meet Mark’ focus group sessions (noted above), are considered to 
provide a good understanding of the views of the workforce. In particular, following direct feedback received through these sources:
•  A security Hardware ‘store-within-a-store’ was trialled in our Doncaster branch to improve cross-selling opportunities.
•  Training and development centres across the uK have been introduced, along with a team working on product training/awareness 

and leadership development.

•  prices, access and reward mechanisms within the branches have been changed, in addition to new ranges and products  

being introduced.

•  Catering, rest and toilet facilities have been refurbished within some of our facilities.

However, in order to provide further insight, the Board recently designated sucheta Govil, a Non-executive Director, to have specific 
responsibility in this area and, as a result, she will attend employee focus groups from spring 2020 onwards.

62

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

During the year, the interests of the Company’s stakeholders were considered when Board discussions and subsequent decision-
making took place. The major decisions made by the Board during the year, and the resulting benefit to stakeholders, are  
summarised below:

Change transport 
provider

•  More modern 
vehicles and 
equipment

stakeholder

Invest in new 
warehouse facility

Employees

•  safer working practices 

in warehouse and 
service yard

•  More modern and 
efficient picking 
equipment

•  Improved working 

environment including 
offices. facilities and 
parking

Customers

•  Improved service and 

on-time, in-full deliveries

•  Reduced risk of 
product damage 

•  Increased capacity to 

•  More reliable 

support growing demand

delivery service

•  Improved stock 

availability

•  Reduced risk of product 

•  More efficient 
document 
administration

damage

•  More efficient document 

administration

Suppliers

•  safer working practices 

in service yard

•  More efficient off-loading 

of incoming goods

•  More efficient document 

administration

Board decision

open larger format
branches

•  Improved 
working 
environment 
including 
facilities and 
parking

•  larger trade 
counters
•  Extended 

product range 
availability

•  Increased 

demand/orders 
for products

Invest in new 
recycling machinery

Invest in new 
extruders

•  Enhanced culture 
of sustainability
•  More modern 
and safer 
equipment

•  More modern 
and safer 
equipment

•  Increased 

•  Increased 

capacity to 
support growing 
demand

capacity to 
support growing 
demand
•  Reduced 

production costs 
to help maintain 
competitive 
pricing

Shareholders/ 
Funding 
providers

•  Increased capacity to 

•  More cost-

support business growth

efficient service

•  Increased sales 
opportunities to 
support 
business growth

•  Improved ability 
to maintain 
margins

•  Increased 

capacity to 
support  
business growth

Community

•  More opportunities for 
local employment

•  More efficient 

•  More 

transport usage 
reducing local 
traffic

opportunities for 
local 
employment

Environment

•  More efficient energy 

•  More efficient 

•  More efficient 

•  Increased use of 

•  More efficient 

consumption

•  More efficient transport 

usage

transport usage 
from improved 
routing

transport usage 
from larger stock 
holding area

recycled 
materials

energy 
consumption

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

63

C_GEN_PageC_GEN_PageL2C_GEN Section/Corporate Governance Statement continued

Culture
The Group’s culture is based on the following Vision and Values which were formally introduced in 2018:

Our Vision:

Our Values:

One team, customer centric, driving world class solutions  
everywhere we operate

ONE TEAM

CUSTOMER FIRST

INTEGRITY

INCLUSIVE

EXECUTE

We are one team, 
committed to 
working together 
to deliver  
our goals.

Customers are 
always our priority, 
we keep  
our promises.

We conduct 
ourselves in a 
professional 
manner and we 
value honesty  
and trust.

We support,  
value and respect 
each other.

Together we will  
go the extra mile  
to achieve  
our targets.

We are one team, committed to working together to deliver our goals
We will: Empower, Be Collaborative, Be Committed, Deliver on Time

Customers are always our priority, we keep our promises
We will: listen, Be passionate about Quality & services, Innovate, Drive Consistency

We conduct ourselves in a professional manner and we value honesty and trust
We will be: Honest, Trustworthy, Ethical, Accountable

We support, value & respect each other
We will be: Engaged, supportive, Respectful, Fair

Together we will go the extra mile to achieve our targets
We will be: Entrepreneurial, Creative & Flexible, Tenacious, Resilient

64

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

The Board assesses and monitors culture through:
•  reviews of staff turnover rates;
•  reviews of Health and safety data, including near misses;
•  reviews of employee whistleblowing cases;
•  interaction with senior management and workforce and 
feedback from the Annual leadership Conference; and

•  observation of attitudes towards regulators such as HMRC and 

HsE, as well as internal and external auditors.

The Board is satisfied the policies, practices and behaviours 
throughout the Group are aligned with the Vision and Values noted 
above and no corrective action is currently required. Nevertheless, 
this will continue to be reviewed on an on-going basis to ensure a 
positive culture endures.

Statement of compliance with the Code
This Corporate Governance statement, together with the 
Nomination Committee Report, the Audit and Risk Committee 
Report and the Remuneration Committee Report, provide a 
description of how the principles and provisions of the Code have 
been applied within Eurocell plc during 2019.

It is the Board’s view that Eurocell plc was in compliance with the 
relevant provisions set out in the Code in all material respects. 
This statement complies with sub sections 2.1, 2.2(1), 2.3(1), 2.5, 
2.7 and 2.10 of Rule 7 of the Disclosure Rules and Transparency 
Rules of the Financial Conduct Authority. The information required 
to be disclosed by sub-section 2.60 of Rule 7 is shown on pages 
87 to 89.

Annual General Meeting
our AGM will be held at Fairbrook House on 14 May 2020.

The notice of our AGM, together with the Directors’ voting 
recommendations on the resolutions to be proposed, is included 
on a separate circular to shareholders and will be dispatched at 
least 20 working days before the meeting. The notice will be 
available to view at investors.eurocell.co.uk.

All Directors attend the AGM, including the Chairs of the Audit  
and Risk, Remuneration and Nomination Committees, who are 
available to answer questions. The Board welcomes questions 
from shareholders who have an opportunity to raise issues 
informally or formally before or during the meeting.

For each proposed resolution, the proxy appointment forms 
provide shareholders with the option to direct their proxy vote 
either for or against the resolution or to withhold their vote. The 
proxy form and any announcement of the results of a vote make it 
clear that a ‘vote withheld’ is not a vote in law and will not be 
counted in the calculation of the proportion of the votes for and 
against the resolution.

All valid proxy appointments are properly recorded and counted 
by Equiniti, the Company Registrars. Information on the number of 
shares represented by proxy, the proxy votes for and against each 
resolution, and the number of shares in respect of which the vote 
was withheld for each resolution, together with the proxy voting 
result, are given at the AGM. The total votes cast, including those 
at the AGM are published on our website (investors.eurocell.co.uk) 
immediately after the meeting.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

65

C_GEN_PageC_GEN_PageL2C_GEN Section/Nomination Committee Report

Nomination Committee Report

Chair

Members

Bob lawson

Frank Nelson

Martyn Coffey

Mark Kelly

sucheta Govil

Dear Shareholder,

I am pleased to report to you on the main activities  
of the Committee and how it has performed its duties 
during 2019.

This year, the Committee’s focus has been on overseeing the 
development of a more streamlined Executive Committee (see 
opposite for further details of the members) which has included, in 
part, recruitment for a new role of Chief operating officer.

In addition, the senior management team has been further 
strengthened during the year with three replacement 
appointments, as part of the Group’s continued investment for 
growth. I am pleased that we have been able to attract high 
calibre individuals into these roles.

As part of the externally-facilitated annual Board evaluation this 
year, the performance of the Nomination Committee was reviewed 
and I am pleased to report that the evaluation showed that the 
Committee was operating effectively (see pages 59 and 60 for further 
details).

Finally, I would like to thank my fellow Committee members, all of 
whom have served throughout the year, for their valuable 
contribution and support, and I welcome any comments or 
questions from shareholders.

Bob Lawson
Chair of the Nomination Committee
12 March 2020

Role and responsibilities:
The principal duties of the Nomination Committee are to:
•  regularly review the structure, size and composition of the 

Board (including its skills, knowledge, experience, length of 
service and diversity) and make recommendations to the 
Board with regard to any changes;

•  identify and nominate, for the approval by the Board, 

candidates to fill Board vacancies;

•  review the time commitments required from Non-executive 

Directors; and

•  maintain an effective succession plan for the Board and senior 

management taking into account the challenges and 
opportunities facing the Company, along with the skills and 
expertise needed in the future, while promoting diversity of 
gender, background and skills.

Composition
The Nomination Committee is chaired by Bob lawson, except 
where it is dealing with matters relating to his re-appointment or 
replacement, and comprises all 3 of the Non-executive Directors 
along with the Chief Executive officer, all of whom have served on 
the Committee throughout the whole year.

The Code recommends that a majority of the Nomination 
Committee be Non-executive Directors, independent in character 
and judgement and free from any relationship or circumstance 
which may, could or would be likely to, or appear to, affect their 
judgement. The Board considers that the Company complies with 
the Code in this respect.

only members of the Committee have the right to attend Committee 
meetings, but the Committee may invite others, including the Human 
Resources Director and external advisers, to attend all or part of any 
meeting if it thinks it is appropriate, necessary or pursuant to the 
terms of any agreement with shareholders.

The Nomination Committee will meet as often as it deems 
necessary but, in accordance with its terms of reference, at least 
twice a year.

66

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Summary of activities during the year
The Nomination Committee met formally twice during the year and 
attendance at the meetings is shown on page 60.

The main activities of the Committee included:

•  overseeing the development of a more streamlined 
Executive Committee to support the strategy and 
governance of the wider Group;

•  overseeing the search and selection process for the new 

role of Chief operating officer;

•  overseeing the search and selection process for three 

replacement appointments within the senior management 
team;

•  the ongoing review of the talent and succession planning 

for the Board and senior management including an 
assessment of their training and development needs;
•  considering the results of the externally-facilitated review 
of the Committee’s effectiveness (see page 59 for further 
details;

•  a review of Directors’ time commitments and 

independence;

•  consideration of the re-election of Directors at the Annual 

General Meeting; and

•  approving updates to the Committee’s Terms of 

Reference.

Diversity and inclusion
All Board and senior management appointments are made on 
merit, in-line with the policy adopted throughout the Group’s 
workforce. The Board recognises and embraces the benefits of 
diversity and, in particular, the value that different perspectives and 
experience bring to the quality of debate and decision-making.

There are several considerations which are taken into account 
when considering appointments at all levels such as background, 
experience, and skill set, as well as shareholder perspectives. 
However, the Board believes that setting targets for the number of 
people from a particular background or gender is not the most 
effective approach to take. The Board will therefore look to follow 
the principles of this policy rather than specified quotas or targets.

In line with this approach, a procedure has been implemented 
during the year to ensure female applicants for all supervisory, 
managerial and senior managerial vacancies are given an 
automatic right to interview, to ensure greater opportunity and 
encouragement of internal promotion and cross departmental shift.

Following the appointment of sucheta Govil as an independent 
Non-executive Director in 2018, 17% (1 out of 6) of the Board is 
female, along with 26% (9 out of 35) of the senior management. 
This reflects the ongoing commitment to consider diversity as a 
key factor in future senior appointments. However, the overriding 
policy in any new appointment is to select candidates based on 
merit to ensure the continued success of the business.

Gender balance
The gender balance of those in the senior management and their 
direct reports is included within the Corporate social 
Responsibility section on page 32.

Succession planning
As part of the development of the Executive Committee noted 
above, the Nomination Committee has considered succession 
planning for appointments to the Board and to senior 
management, so as to maintain an appropriate balance of skills 
and experience within the Company and on the Board.

This planning process includes an analysis of any succession 
gaps or risks identified and includes contingency plans for the 
sudden or unexpected departure of Executive Directors and other 
senior managers.

As a result, the Board has a good understanding of succession 
planning across the Group and the range of measures being used 
to continue to develop and recruit talented senior employees.

Executive Committee
Paul Walker
Group Company Secretary
paul joined Eurocell in August 2019 and was appointed Group 
Company secretary in september 2019. He previously worked 
for DFs Furniture plc where he was Financial Controller and, 
most recently, Director of Central Finance and Group 
Company secretary. He is a member of the Institute of 
Chartered Accountants in England and Wales.

Ian Kemp
Sales Director – Profiles division
Ian joined Eurocell in 2012 and is sales Director for the profiles 
Division. prior to that, he worked in the offsite construction 
industry for 12 years including Business Development Director 
for Caledonian Modular and uK sales Manager for portakabin.

Mark Hemming
Chief Operating Officer
Mark joined Eurocell in August 2019 having previously worked 
for Amazon uK for 6 years, most recently as Regional Director 
for Customer Fulfilment. prior to that, Mark has experience of 
leading manufacturing plants in the automotive sector for 
stadco limited and Textron Automotive.

Chris Coxon
Head of marketing
Chris joined Eurocell as Marketing Manager in 2007, becoming 
Head of Marketing in 2010, and also has responsibility for 
Customer services and New product Development. previously, 
he worked for portakabin ltd in a number of marketing roles. 
Chris is a member of the Chartered Institute of Marketing (CIM).

Bruce Stephen
Group Human Resources Director
Bruce joined Eurocell in July 2019 as the Group Human 
Resources Director. He previously worked for Greencore holding 
various roles including, most recently, Corporate services Human 
Resources Director. prior to Greencore, Bruce worked for 
Danone (Dairy) and Walkers snacks (pepsiCo).

Andy McDonnell
managing Director – Building Plastics division
Andy joined Eurocell in May 2018 and has a 30 year career 
spanning across Retail and Trade, including senior board 
positions at B&Q, Tradepoint and oak Furniture land. He is  
an experienced senior business leader that has delivered 
ambitious change and performance across global brands.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

67

C_GEN_PageC_GEN_PageL2C_GEN Section/Audit and Risk Committee Report

Audit and Risk Committee Report

Chair

Members

Frank Nelson

Martyn Coffey

sucheta Govil

Dear Shareholder,

I am pleased to report to you on the Audit and Risk 
Committee’s objectives and activities during 2019.

This report, which is part of the Directors’ Report, explains how 
the Audit and Risk Committee has discharged its responsibilities 
during 2019, and reflects the recent changes to reporting under 
the Code. I hope you find it useful and informative.

During the year, in addition to its routine reviews of external 
financial reporting, the Committee has received regular progress 
updates on the Group’s implementation of the new lease 
accounting standard IFRs 16 which is applicable for the first time 
in 2019. I am pleased to note the Group’s adoption, in conjunction 
with the external auditors, has been performed smoothly.

In accordance with best ethical standards, and pwC llp’s 
partner rotation policy, I can confirm the current audit engagement 
partner will step-down following the 2019 audit, after five years of 
client service to Eurocell. on behalf of the Committee, I would like 
to thank Mark smith for his contribution and for the transitional 
arrangements which are in place for his successor.

In-line with best practice, an externally-facilitated review of the 
Committee’s effectiveness was concluded this year and I am 
pleased to report that no significant areas of concern were 
identified and the Committee was viewed as operating effectively.

Finally, I would like to thank my fellow Committee members,  
all of whom have served throughout the year, for their valuable 
contribution and support, and I welcome any comments or 
questions from shareholders.

Frank Nelson
Chair of the Audit and Risk Committee
12 March 2020

Role and responsibilities:
The key responsibilities of the Committee are to:
•  review the Annual Report, half-year report and any other formal 
announcements relating to the Group’s financial performance, 
giving due consideration to significant accounting issues and 
judgements contained therein, as well as compliance with 
accounting standards and other legal and regulatory 
requirements; 

•  review the Annual Report and Financial statements to advise 

the Board on whether they give a fair, balanced and 
understandable explanation of the Group’s business and 
performance over the relevant period;

•  review the Group’s financial reporting systems and procedures;
•  review the Group’s internal controls and risk management 

systems and advise the Board whether they are adequate, by 
considering reports on their effectiveness from the Chief 
Financial officer and Chief Executive officer, together with 
reports from the Group’s outsourced internal auditor and from 
the external auditor;

•  review and update the Group’s risk register, as part of the 

assessment of emerging and principal risks;

•  review the Group’s procedures to ensure compliance with the 

provisions of the Bribery Act 2010 and the Group’s 
whistleblowing policy;

•  review the external auditor’s independence and objectivity, 
audit and non-audit fees and make recommendations 
regarding audit tender and the appointment and remuneration 
of the auditor, together with the terms of their engagement; 
•  review the annual audit plan and monitor the effectiveness of 

the external audit process;

•  monitor and review the effectiveness of the outsourced internal 
audit function, including a review of the internal audit plan, all 
internal audit reports, and management’s responses to the 
findings and recommendations of the internal audit function;

•  consider the adequacy of the Group’s finance function;
•  review the Group’s Tax strategy; and
•  review the Committee Terms of Reference.

The role of the Audit and Risk Committee is to oversee financial 
reporting. The Committee reviews the ongoing effectiveness of 
the Group’s internal controls and provides assurance on the 
Group’s risk management processes. The Committee also 
assesses information received from the external and internal  
audit functions.

Following the 2019 year end, at the March 2020 meeting, the 
Committee reviewed and recommended for approval by the 
Board, the financial results for the year ended 31 December 2019, 
including a review of the full-year external audit.

68

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/ 
OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Summary of activities during the year
The Audit and Risk Committee met formally four times during the 
year and attendance at the meetings is shown on page 60.

The areas of particular focus for the Committee in 
2019, and up to the date of this Annual Report, were  
as follows:

•  Reviewed the 2018 and 2019 Annual Reports, as well as 

the 2019 Half-Year Report, including preliminary 
announcements.

•  Considered information presented by management on 

significant accounting estimates and judgements adopted 
in respect of the Group’s 2018 and 2019 Financial 
statements and the 2019 Half-Year Report. 

•  Reviewed reports from the external auditor setting out 

their findings as a result of their audits for the years ended 
31 December 2018 and 2019, as well as their review of the 
2019 Half-Year Report.

•  Reviewed the external auditor’s plan for their audit for the 

year ended 31 December 2019. 

•  Reviewed documentation prepared to support the viability 
statement and going concern assumption set out on  
page 50.

•  Considered the impact of new accounting standards and 
financial reporting requirements, including guidance 
issued by the Financial Reporting Council (‘FRC’). 
•  Considered reports by management related to the 

effectiveness of the Group’s systems of risk management 
and internal control.

•  Reviewed the Group’s risk register, including principal and 

emerging risks.

•  Considered reports prepared by the Group’s outsourced 

internal audit function.

•  Considered the results of the externally-facilitated 
assessment of the Committee’s effectiveness.

•  Approved updates to the Committee’s Terms of Reference.
•  Reviewed, and approved updates where applicable, to 
Group policies for anti-bribery, whistleblowing, capital 
expenditure and treasury, along with the Group tax strategy.
•  Considered the impact of the revised ethic standard issued 

by the FRC in December 2019.

The Committee was also kept up to date with changes to 
accounting standards and developments in financial reporting, 
company law and other regulatory matters through presentations 
from the external auditor, Chief Financial officer and the 
Company’s Finance function.

As part of that review process, the members of the Committee 
reviewed the Annual Report, including the adequacy of the 
disclosure with respect to going concern and viability reporting, in 
order to conclude whether the Annual Report taken as a whole 
was fair, balanced and understandable. 

This additional review by the Audit and Risk Committee, 
supplemented by advice received from external advisers during 
the drafting process, assisted the Board in determining that the 
report was fair, balanced and understandable at the time that it 
was approved. 

The Committee considered the appropriateness of preparing the 
accounts on a going concern basis, including consideration of 
forecast plans, and supporting assumptions, as well as sensitivity 
analysis and concluded that the Company’s financial position was 
such that it continued to be appropriate for accounts to be 
prepared on a going concern basis.

Composition
The Audit and Risk Committee is chaired by Frank Nelson and 
comprises all three of the Non-executive Directors, but not the 
Chair of the Board, all of whom have served on the Committee 
throughout the whole year.

The Governance Code recommends that all members of the Audit 
and Risk Committee are Non-executive Directors, independent in 
character and judgement and free from any relationship or 
circumstance which may, could or would be likely to, or appear to, 
affect their judgement and that one such member has recent and 
relevant financial experience.

The Board considers that, by virtue of his extensive experience, 
details of which are set out on page 55, Frank Nelson, a Fellow of 
the Chartered Institute of Management Accountants, has recent 
and relevant financial experience and the Company complies with 
the requirements of the Governance Code in this respect. 
Furthermore, all Committee members have extensive relevant 
commercial and operational experience, particularly in building/
construction organisations, which both benefit the Committee and 
collectively illustrate its competence relevant to the sector in which 
the Group operates.

only members of the Committee have the right to attend 
Committee meetings, but both the internal and external auditors 
were invited to attend all meetings during the year, as a matter of 
course. other individuals, such as the Chief Executive officer, the 
Chief Financial officer and other members of the Board were 
invited to attend the Committee meetings as and when 
appropriate. The Group Company secretary also attends by 
invitation in order to maintain a record of the meetings.

In addition, the external auditor met regularly with the Committee 
without executive management being present and met separately 
with each of the Audit and Risk Committee Chair and the Chief 
Financial officer.

The Audit and Risk Committee will meet as often as it deems 
necessary but, in accordance with its terms of reference, at least 
three times a year.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

69

C_GEN_PageC_GEN_PageL2C_GEN Section/Audit and Risk Committee Report continued

Key accounting estimates and judgements
As described above, the Committee reviewed the key estimates and judgements used in the preparation of the Group’s 2019 Financial 
statements (including a review of pwC’s report and a discussion of their observations and findings in this area) as follows:

Area

Estimate/Judgement

Management’s approach

Committee’s review

Inventory 
valuation

provisions for slow-moving 
items and discontinued 
product lines

Accounts 
receivable 
recoverability

provisions for bad and 
doubtful debts

Assessment of the appropriate level of 
provisioning against obsolescence, 
undertaken in the context of current 
trading and the forecast for the next 
financial year

Adoption of IFRs 9’s expected credit 
loss approach to the impairment of 
receivables, which requires the use of 
forward-looking statistical modelling to 
determine the appropriate level of 
provision

Critically reviewed the carrying value of 
the Group’s inventory, the approach 
taken by management and assessed the 
reasonableness of the underlying 
assumptions and financial forecasts 
used1.

Critically evaluated the methodology with 
respect to setting provisions for potential 
bad and doubtful debts, as well as the 
absolute level of provisions held2.

Contract asset 
valuation

Carrying value/impairment of 
contract payments made to 
customers

Assessment of contract profitability and 
potential impairment, undertaken in the 
context of current and forecast trading 
levels

Considered the reasonableness of the 
key estimates and underlying 
assumptions and forecasts, as well the 
absolute asset value

IFRS 16 leases

Value of right-of-use asset and 
associated lease liability

Adoption of the modified retrospective 
approach to implementation, including 
the determination of lease terms (taking 
into account potential break clauses or 
lease-extensions) and the appropriate 
discount rate to be applied to future 
cashflows

Reviewed the methodology used and 
considered the reasonableness of the 
key estimates and underlying 
assumptions

Notes:
1  The Committee noted that there continues to be considerable management focus on both the optimisation of finished goods inventory levels and, looking forward,  

on the operational controls over the management of inventory.

2  The Committee’s review also took into account the specific nature and characteristics of customers in the Group’s 2 major divisions.

Risk management
The Group’s risk management processes are set out in detail on 
pages 44 to 45.

The Group maintains a risk register that identifies key and 
emerging risks, the probability of those risks occurring and the 
impact they would have on the Group if unmitigated. Against each 
gross risk, the controls that exist to manage and, where possible, 
minimise or eliminate those risks are also listed, and an 
assessment of net risk is provided. The risk register also identifies 
any further actions required such that net residual risk is 
consistent with the risk appetite set by the Board. The register is 
regularly updated to reflect changes in circumstances.

The Group’s Risk Management Committee is chaired by the Chief 
Financial officer. This Committee reviews significant risks and the 
status of related mitigating actions each quarter.

The Audit and Risk Committee reviews the risk register twice per 
year to ensure the timely identification and robust management of 
inherent and emerging risks is taking place. To the extent that any 
failings or weaknesses are identified during the review process, 
appropriate measures are taken to remedy these.

Information relating to the management of risks and any changes 
to the assessment of key risks is reported by the Audit and Risk 
Committee to the Board.

Internal controls
The Board is responsible for the overall system of internal controls 
for the Group and for reviewing its effectiveness. In accordance 
with FRC guidance, it carries out such a review at least annually, 
covering all material controls including financial, operational and 
compliance controls and risk management systems.

In particular, the Board discharges its duties in this area by:
•  holding regular Board meetings to consider the matters 

reserved for its consideration;

•  receiving regular management reports which provide an 

assessment of key risks and controls;

•  scheduling annual Board reviews of strategy including reviews 
of the material risks and uncertainties facing the business;
•  ensuring there is a clear organisational structure with defined 
responsibilities and levels of authority which are regularly 
reviewed;

•  ensuring there are documented policies and procedures in 

place; and

•  scheduling regular Board reviews of financial budgets  

and forecasts with performance reported to the Board on a 
regular basis.

The Group has several operating policies and controls in place 
covering a range of issues including financial reporting, capital 
expenditure, business continuity and information technology, 
including cyber security, and appropriate employee policies. These 
policies are designed to ensure the accuracy and reliability of financial 
reporting and govern the preparation of financial statements.

70

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

In reviewing the effectiveness of the system of internal controls, 
the Audit and Risk Committee will continue to:
•  review the risk register compiled and maintained by senior 

managers within the Group at least bi-annually and question 
and challenge where necessary;

•  regularly review the systems of financial and accounting 

controls; and

•  report to the Board on the risk and control culture within  

the Group.

In respect of the Group’s financial reporting, the Finance 
Department is responsible for preparing the Group financial 
statements using a well-established process and ensuring that 
accounting policies are in accordance with International Financial 
Reporting standards. All financial information published by the 
Group is subject to the approval of the Audit Committee.

There have been no changes in the Company’s internal control 
during the financial year under review that have materially affected, 
or are reasonably likely to materially affect, the Company’s control 
over financial reporting. The Board, with advice from the Audit and 
Risk Committee, is satisfied that an effective system of internal 
controls and risk management is in place which enables the 
Company to identify, evaluate and manage key and emerging risks 
and which accords with the guidance published by the FRC.

These processes have been in place since the start of the financial 
year and up to the date of approval of the accounts. Further 
details of specific material risks and uncertainties facing the 
business can be found on pages 46 to 49.

Internal audit
KpMG llp provide an outsourced Internal Audit function which 
complements the internal finance-based checks performed on the 
branch network operations.

During 2019, the Committee worked with KpMG llp to agree the 
programme for the year, which included reviews of the processes 
and controls relating to capital expenditure, procure-to-pay and 
cyber-security.

The Committee also formally reviews the Group’s progress in 
implementing the improvement recommendations raised through 
the internal audit process in conjunction with the Executive 
Committee, who monitor a report on the status of the outstanding 
actions on a monthly basis. Both Committees found the progress 
during 2019 to be satisfactory.

External audit and auditors’ independence
The Audit and Risk Committee has primary responsibility for making 
a recommendation to the Board on the appointment, reappointment, 
removal and remuneration of the external auditors. It keeps under 
review the scope and results of the audit, its cost-effectiveness 
and the independence and objectivity of the auditors.

The external auditor is required periodically to assess whether, in 
its professional opinion, it is independent and those views are 
shared with the Audit and Risk Committee. The Committee has 
authority to take independent advice as it deems appropriate in 
order to resolve issues on auditor independence. No such advice 
has been required to date. There are no contractual obligations in 
place that restrict the choice of statutory auditor.

The Group’s current auditors, pwC llp were appointed at the 
Audit and Risk Committee meeting on 29 April 2015, following the 
Company’s Ipo in March 2015. As a result, pwC llp may remain 
as external auditor without re-tender for ten years from that date, 
until the completion of the 2025 annual audit. The Committee 
considers the need to tender the audit on an annual basis and 
there are no current plans to perform such a tender.

In accordance with best ethical standards, pwC llp has 
processes in place designed to maintain independence, including 
the rotation of the audit engagement partner at least every five 
years. As a result of these processes, the current audit 
engagement partner will step-down following the 2019 audit and 
transitional arrangements are in place for his successor.

The Committee has also adopted policies to safeguard the 
independence of its external auditors. Any work awarded to the 
external auditors with a value of more than £5,000 in aggregate in 
any financial year, other than an audit, requires the specific 
approval of the Committee. Where the Committee perceives that 
the independence of the auditors could be compromised, the 
work will not be awarded to the auditors. Details of amounts paid 
to pwC llp for audit and audit related assurance services in 2019 
are set out on page 114. The audit related assurance services 
provided were in relation to the half-year report.

prior to recommending the appointment of pwC llp at the 
forthcoming AGM to the Board, the Committee reviewed the audit 
process, the performance of the auditor and its ongoing 
independence, taking into consideration input from management, 
responses to questions from the Committee and the audit findings 
reported to the Committee. Based on this review, the Committee 
concluded that the external audit process had been run efficiently 
and that pwC llp has been effective in its role as external auditor.

The Committee is satisfied that the independence of the external 
auditor is not impaired and the level of fees paid for non-audit 
services, details of which are set out in Note 5 to the Financial 
statements, does not jeopardise its independence. In conclusion, 
the Committee has assessed the performance and independence 
of the external auditor and recommended to the Board the 
re-appointment of pwC llp as auditor until the AGM in 2021.

Whistleblowing and bribery
The Audit and Risk Committee monitors any reported incidents 
under our whistleblowing policy, which is available to all employees. 
This policy sets out the procedure for employees to raise legitimate 
concerns about any wrongdoing without fear of criticism, 
discrimination or reprisal. During the year, there was one report 
received through the whistleblowing process which was fully 
investigated and addressed in accordance with the policy.

The Audit and Risk Committee also takes responsibility for 
reviewing the policies and procedures adopted by the Group to 
prevent bribery. The Group is committed to a zero-tolerance 
position with regard to bribery. The Committee is satisfied that the 
Group’s procedures with respect to these matters are adequate.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

71

C_GEN_PageC_GEN_PageL2C_GEN Section/Directors’ Remuneration Report

Directors’ Remuneration Report

Chair

Members

Martyn Coffey

Bob lawson

Frank Nelson

sucheta Govil

Dear Shareholder,

I am pleased to report to you on the main activities  
of the Committee and how it has performed its duties 
during 2019.

During the year, we concluded our review of the Directors’ 
Remuneration policy, incorporating the requirements of the new 
Corporate Governance Code, for which we received strong 
shareholder support at the 2019 AGM, where it was approved 
with over 99% of votes in favour.

As a result, only one remuneration resolution will be tabled at the 
2020 AGM i.e. the advisory shareholder vote on the Annual Report 
on Remuneration.

In addition, we have assessed year-end outcomes and approved 
new awards and targets regarding annual bonuses and the 
long-Term Incentive plan, as well as reviewing basic salary levels, 
all of which the Committee believes reflect Group performance, in a 
challenging economic and political environment, and provide 
stretching targets for future growth.

In line with best practice, an externally-facilitated review of the 
Committee’s effectiveness was concluded this year and I am 
pleased to report that no significant areas of concern were 
identified and the Committee was viewed as operating effectively.

Finally, I would like to thank my fellow Committee members, all of 
whom have served throughout the year, for their valuable 
contribution and support, and I welcome any comments or 
questions from shareholders.

Role and responsibilities:
The Committee’s principal responsibilities are to:
•  Recommend to the Board the remuneration strategy and 
framework for the Chair, Executive Directors and senior 
management.

•  Determine, within that framework, the individual remuneration 

arrangements for the Executive Directors and senior managers. 

•  oversee any major changes in employee benefit structures 

throughout the Group.

Summary of activities during the year

The Committee met three times during 2019. The main 
Committee activities during the year (full details of 
which are set out in the relevant sections of this 
report) included:

•  agreeing the performance against the targets and pay-out 

for the 2018 annual bonus awards;

•  agreeing Executive Director and senior management base 

salary increases from 1 April 2019;

•  setting the performance targets for the 2019 annual 

bonus;

•  agreeing the award levels and earnings per share and 
operating cash flow targets for the 2019 performance 
share plan (‘psp’) awards;

•  consulting with the Company’s major investors and 

representative bodies in respect of the new Remuneration 
policy; and

•  considering the 2018 uK Corporate Governance Code 
and updating the Remuneration Committee terms of 
reference; finalising the Remuneration policy that was 
proposed to shareholders at the 2019 AGM.

Martyn Coffey
Chair of the Remuneration Committee
12 March 2020

Pay for performance
our senior management team delivered good progress against 
our strategic priorities and robust financial results in 2019. 

72

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

The highlights include further increases in market share, with 
strong sales growth of 10% driven from all areas of the business. 
Gross margin improved by 170 bps to 51.2%, which reflects a 
benefit from selling price increases implemented to recover cost 
inflation and higher usage of recycled material. overheads were 
up 12% (on a like-for-like basis) which includes the impact on 
direct labour from higher production volumes.

However, we also continued to incur some operating 
inefficiencies, which resulted in additional warehousing and 
distribution costs, particularly through the peak period. As 
described in earlier sections of this Annual Report, Mark Hemming 
joined the business as Chief operating officer in August. Mark is 
leading our drive to improve operating efficiency, with the capex 
programme launched at the beginning of the year to increase 
co-extrusion and foam capacity now complete and the project to 
expand our warehousing capacity now well underway.

As a result, we reported profit before tax of £23.1 million, up 3% 
on 2018, on a pre-IFRs 16 basis. Cash conversion was impacted 
by working capital investment required to support the strong sales 
growth and a stock build programme designed to mitigate the 
possible impact of raw material supply interruption due to Brexit, 
and to increase stock holding at our branches. Adjusted operating 
cash flow was £18.7 million (2018: £22.0 million) being adjusted 
EBITDA (pre-IFRs 16) less working capital movements.

Against stretching targets, this performance has been reflected in the 
payments made to the Executive Directors under the Annual Bonus 
plan, amounting to 49% of salary, with the health and safety underpin 
considered satisfied. Further details of performance against the 
relevant targets can be found on page 81 of this report.

psp awards originally granted in 2017 are expected to lapse in 
2020 as a result of earnings per share and cash flow performance 
in the three years to 31 December 2019 being below threshold.

Changes to the remuneration policy
Following a detailed review of the Remuneration policy, the changes 
approved to Eurocell’s remuneration policy at the 2019 AGM  
were as follows:
•  Annual bonus deferral was formalised and made compulsory. 
previously, the Committee could determine each year whether 
to operate bonus deferral into shares (most recently deferring 
half of the bonus paid). Going forwards, 100% of any annual 
bonus awarded to Executive Directors above 75% of salary will 
be compulsorily deferred into Eurocell shares for 3 years from 
grant. This new approach is considered to be simpler from an 
administrative perspective, where low levels of bonus are 
awarded, and is considered fairer as participants will have 
greater certainty in respect of the level of deferral that will be 
operated. It also ensures that the bonus potential is competitive 
against similarly sized smallCap companies. Formally deferring 
half of any annual bonus awarded on a compulsory basis is 
considered too onerous from both an administrative and market 
competitive perspective.

•  shareholding guidelines were increased from 100% to 200% of 
salary, in line with best practice. However, rather than operating 
a fixed timeframe to achieve the guidelines, a more market 
standard approach will be adopted. Going forwards, Executive 
Directors will be required to retain 50% of the net of tax shares 
which vest under deferred bonus and psp awards until the 
new guideline is met.

•  To ensure compliance with the 2018 uK Corporate Governance 

– 

Code:
–  a 2 year post-vesting holding period has been introduced 
for all psp awards granted to Executive Directors after the 
2019 AGM; and 
future Executive Director appointments will be offered a 
lower pension than the 15% of salary currently offered, to 
the extent this is possible, so as to align senior executive 
pension provision closer to workforce norms over time. No 
changes have been made to incumbent pension provision. 

Implementation of the Remuneration Policy  
for 2020
The Remuneration Committee intends to operate the 
Remuneration policy for 2020 as follows.

Base salaries
salary levels will be positioned to reflect experience and 
responsibility. Mark Kelly’s and Michael scott’s current salaries  
are £393,271 and £251,257 respectively. With effect from 1 April 
2020, these salaries will be increased by 5%.

Pensions/benefits
A defined contribution/salary supplement of 15% of salary  
will continue to be offered, together with a standard suite of  
other benefits.

Annual bonus
The maximum annual bonus remains at 100% of salary. For 2020, 
reflecting Eurocell’s underlying strategy, 70% of the bonus will be 
based on adjusted profit before tax and 30% will be based on 
cash flow targets. The targets will be subject to a health and 
safety underpin. Any bonus in excess of 75% of salary will be 
deferred into shares for 3 years.

Long-term incentives
psp awards are expected to be made in April 2020. Award levels 
will be set at 100% of salary for Mark Kelly and Michael scott. 
performance targets will be based on 3-year earnings per share 
growth (two-thirds of the award) and cash flow (one-third) targets.

The Committee believes that the above approach takes due 
account of market and best practice and, importantly, also reflects 
and supports Eurocell’s strategy and promotes the Company’s 
long-term success.

Format of this Report and matters to be approved at  
our AGM
Notwithstanding the fact that:
(i)  we will not be seeking shareholder approval for any changes to 

our Remuneration policy at the 2020 AGM; and 

(ii)  the relevant Regulations do not require us to reproduce our 

Remuneration policy in this report; 

we have included, for ease of reference, a summary of our  
policy (see part A below) in addition to the Annual Report on 
Remuneration section of the report (see part B below), in respect of 
which we will be holding an advisory vote at the forthcoming AGM.

The full Directors’ Remuneration policy was disclosed in the 2018 
Annual Report and is available on the Company’s website.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

73

C_GEN_PageC_GEN_PageL2C_GEN Section/Directors’ Remuneration Report continued

Explanatory foreword
This report contains the material required to be set out as the Directors’ Remuneration Report for the purposes of part 4 of The large 
and Medium-sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013, and is split into two parts,  
as follows:
•  part A: The Directors’ Remuneration policy – which sets out a summary of the Remuneration policy for which shareholder approval 

was obtained at the 2019 AGM and which will continue to apply without amendment for the forthcoming year.

•  part B: The Annual Report on Remuneration – which sets out payments and awards made to the Directors and details the link 

between Company performance and remuneration for 2019 and how the policy will be operated for 2020.

The auditors have reported on certain parts of the Annual Report on Remuneration and stated whether, in their opinion, those parts 
have been properly prepared in accordance with the Companies Act 2006. Those parts which have been subject to audit are  
clearly indicated.

PART A: DIRECTORS’ REMUNERATION POLICY

The following table summarises the key aspects of the Directors’ Remuneration policy:

Executive Directors

Element and purpose

policy and operation

Maximum

performance measures

Base salary
This is the core element 
of pay and reflects the 
individual’s role and 
position within the Group 
with some adjustment to 
reflect their capability and 
contribution.

Benefits
To provide benefits 
valued by recipients.

Pension
To provide retirement 
benefits.

Base salaries will be reviewed each 
year by the Committee.

The Committee does not strictly 
follow data, but uses the median 
position (as against appropriate size 
and/or sector peers) as a reference 
point in considering, in its judgement, 
the appropriate level of salary having 
regard to other relevant factors 
including corporate and individual 
performance and any changes in an 
individual’s role and responsibilities.

Base salary is normally paid monthly 
in cash.

The Executive Directors can receive a 
car allowance or Company car, 
private family medical cover, 
permanent health insurance and life 
assurance.

The Committee reserves discretion to 
introduce new benefits where it 
concludes that it is appropriate to do 
so, having regard to the particular 
circumstances and to market 
practice.

Where appropriate, the Company will 
meet certain costs relating to 
Executive Director relocations.

Executive Directors can receive 
pension contributions to personal 
pension arrangements or, if a Director 
is impacted by annual or lifetime limits 
on contribution levels to qualifying 
pension plans, the balance can be 
paid as a cash supplement.

n/a

It is anticipated that salary increases 
will generally be in line with those 
awarded to salaried employees. 
However, in certain circumstances 
(including, but not limited to, changes 
in role and responsibilities, market 
levels, individual and Company 
performance), the Committee may 
make larger salary increases to 
ensure they are market competitive. 
The rationale for any such increase 
will be disclosed in the relevant 
Annual Report on Remuneration.

n/a

It is not possible to prescribe the 
likely change in the cost of insured 
benefits or the cost of some of the 
other reported benefits year-to-year, 
but the provision of benefits will 
operate within an annual limit of 
£100,000 (plus a further 100% of 
base salary in the case of 
relocations).

The Committee will monitor the costs 
of benefits in practice and will ensure 
that the overall costs do not increase 
by more than the Committee 
considers appropriate in all the 
circumstances.

The maximum employer’s 
contribution is limited to up to 15% of 
base salary, although future 
Executive Director appointments will 
be offered a lower pension, to the 
extent this is possible, so as to align 
senior executive pension provision 
closer to workforce norms over time.

n/a

74

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Element and purpose

policy and operation

Maximum

performance measures

Annual Bonus Plan
To motivate executives 
and incentivise delivery of 
performance over a 
one-year operating cycle, 
focusing on the short-to-
medium-term elements of 
our strategic aims.

Long-term incentives
To motivate and 
incentivise delivery of 
sustained performance 
over the long term, and to 
promote alignment with 
shareholders’ interests, 
the Company operates 
psp.

Annual Bonus plan levels and the 
appropriateness of measures are 
reviewed annually at the 
commencement of each financial year 
to ensure they continue to support 
our strategy.

once set, performance measures and 
targets will generally remain 
unchanged for the year, except to 
reflect events such as corporate 
acquisitions or other significant events 
where the Committee considers it to 
be necessary in its opinion to make 
appropriate adjustments.

Any annual bonus award above 75% 
of salary will be compulsorily deferred 
into Eurocell shares, under the 
Company’s Deferred share plan 
(‘Dsp’), for 3 years from grant.

The number of shares subject to 
vested Dsp awards may be increased 
to reflect the value of dividends that 
would have been paid in respect of 
any ex-dividend dates falling between 
the grant of awards and the expiry of 
the vesting period.

Malus and clawback provisions apply 
to the Annual Bonus plan and Dsp.

Awards under the psp take the form 
of nil-cost options which vest to the 
extent performance conditions are 
satisfied over a period of at least 3 
years.

The number of shares subject to 
vested psp awards may be increased 
to reflect the value of dividends that 
would have been paid in respect of 
any ex-dividend dates falling between 
the grant of awards and the expiry of 
the vesting period (or at the end of 
any holding period in respect of 
unexercised awards).

A two-year post-vesting holding 
period applies to psp awards granted 
to Executive Directors after the 2019 
AGM.

Malus and clawback provisions apply 
to psp awards 

The maximum level of Annual Bonus 
plan outcomes is 100% of base 
salary per annum for the duration of 
this policy.

The psp allows for awards over 
shares with a maximum value of 
150% of base salary per financial 
year.

The Committee expressly reserves 
discretion to make such awards as it 
considers appropriate within these 
limits.

The performance measures 
applied may be financial or 
non-financial and corporate, 
divisional or individual and in 
such proportions as the 
Committee considers 
appropriate.

Attaining the threshold level 
of performance for any 
measure will not produce a 
pay-out of more than 20% of 
the maximum portion of 
overall annual bonus 
attributable to that measure.

However, the Annual Bonus 
plan remains a discretionary 
arrangement and the 
Committee retains a 
standard power to apply its 
judgement to adjust the 
outcome of the Annual 
Bonus plan for any 
performance measure (from 
zero to any cap) should it 
consider that to be 
appropriate.

The Committee may set 
such performance 
conditions on psp awards 
as it considers appropriate 
(whether financial or 
non-financial and whether 
corporate, divisional or 
individual).

performance periods may 
be over such periods as the 
Committee selects at grant, 
which will not normally be 
less than (but may be longer 
than) 3 years.

No more than 25% of 
awards vest for attaining  
the threshold level of 
performance conditions.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

75

C_GEN_PageC_GEN_PageL2C_GEN Section/Directors’ Remuneration Report continued

Element and purpose

policy and operation

Maximum

performance measures

Share ownership 
guidelines
To further align the 
interests of Executive 
Directors with those of 
shareholders.

All-employee  
share plans
To encourage share 
ownership by employees, 
thereby allowing them to 
share in the long-term 
success of the Group and 
align their interests with 
those of the 
shareholders.

Executive Directors are required to 
retain 50% of the net of tax shares 
which vest under the psp and Dsp 
awards until the guideline is met.

No maximum limit (Guideline 
minimum target of 200% of base 
salary for all Executive Directors.) 

n/a

These are all-employee share plans 
established under HMRC tax-
advantaged regimes and follow the 
usual form for such plans.

The maximum participation levels for 
all-employee share plans will be the 
limits for such plans set by HMRC 
from time to time.

Consistent with normal 
practice, such awards will 
not be subject to 
performance conditions.

Executive Directors will be able to 
participate in all-employee share 
plans on the same terms as other 
Group employees.

Chair and Non-executive Directors

Element and purpose

policy and operation

Maximum

performance Measures

Chair/Non-executive 
Director fees
To enable the Company 
to recruit and retain 
Chairs and Non-executive 
Directors of the highest 
calibre, at the appropriate 
cost.

The fees paid to the Chair and 
Non-executive Directors aim to be 
competitive with other fully listed 
companies of equivalent size and 
complexity.

The fees payable to the Non-
executive Directors are determined by 
the Board, with the Chair’s fees 
determined by the Remuneration 
Committee. Fees are paid monthly in 
cash.

The Chair and Non-executive 
Directors will not participate in any 
cash or share incentive arrangements.

The Company reserves the right to 
provide benefits (including travel and 
office support) to the Chair and 
Non-executive Directors where 
appropriate.

n/a

The aggregate fees (and any benefits) 
of the Chair and Non-executive 
Directors will not exceed the limit 
from time to time prescribed within 
the Company’s Articles of 
Association.

If the Chair and/or Non-executive 
Directors devote special attention to 
the business of the Company, or 
otherwise perform services which in 
the opinion of the Directors are 
outside the scope of the ordinary 
duties of a Director, they may be paid 
such additional remuneration as the 
Directors or any Committee 
authorised by the Directors may 
determine.

76

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Other elements of our policy include:

Recruitment remuneration policy
The Company’s recruitment remuneration policy aims to give the Committee sufficient flexibility to secure the appointment and 
promotion of high-calibre executives to strengthen the management team and secure the skill sets to deliver our strategic aims.

In terms of the principles for setting a package for a new Executive 
Director, the starting point for the Committee will be to apply the 
general policy for Executive Directors as set out above and 
structure a package in accordance with that policy. Any caps 
contained within the policy for fixed pay do not apply to new 
recruits, although the Committee would not envisage exceeding 
these caps in practice.

The Annual Bonus plan, Dsp and psp will operate (including the 
maximum award levels) as detailed in the general policy in relation 
to any newly appointed Executive Director. For an internal 
appointment, any variable pay element awarded in respect of the 
prior role may either continue on its original terms or be adjusted to 
reflect the new appointment as appropriate.

For external and internal appointments, the Committee may agree 
that the Company will meet certain relocation expenses as it 
considers appropriate.

For external candidates, it may be necessary to make additional 
awards in connection with the recruitment to buy-out awards 
forfeited by the individual on leaving a previous employer.

For the avoidance of doubt, buy-out awards are not subject to a 
formal cap. Any recruitment-related awards which are not 
buy-outs will be subject to the limits for Annual Bonus plan and 
psp as stated in the general policy. Details of any recruitment-
related awards will be appropriately disclosed.

For any buy-outs the Company will not pay more than is, in the 
view of the Committee, necessary and will in all cases seek, in the 
first instance, to deliver any such awards under the terms of the 
existing Annual Bonus plan, Dsp or psp. It may, however, be 
necessary in some cases to make buy-out awards on terms that 
are more bespoke than the existing Annual Bonus plan, Dsp or 
psp.

All buy-outs, whether under the Annual Bonus plan, Dsp, psp or 
otherwise, will take due account of the service obligations and 
performance requirements for any remuneration relinquished by 
the individual when leaving a previous employer. The Committee 
will seek (where it is practicable to do so) to make buy-outs 
subject to what are, in its opinion, comparable requirements in 
respect of service and performance. However, the Committee 
may choose to relax this requirement in certain cases (such as 
where the service and/or performance requirements are materially 
completed, or where such factors are, in the view of the 
Committee, reflected in some other way, such as a significant 
discount to the face value of the awards forfeited) and where the 
Committee considers it to be in the interests of shareholders.

A new Chair/Non-executive Director would be recruited on the terms explained above in respect of the main policy for such Directors.

Service contracts
Executive Directors
The Committee’s policy is that each Executive Director’s service agreement should be of indefinite duration, subject to termination 
upon no more than twelve months’ notice by either party. The service agreements of both Executive Directors comply with that policy. 
Contracts contain provisions allowing the Company to make payments in lieu of notice (albeit not including bonus or benefits) but do 
not contain change of control provisions.

The Committee reserves flexibility to alter these principles if necessary to secure the recruitment of an appropriate candidate and, if 
appropriate, introduce a longer initial notice period (of up to two years) reducing over time.

The date of each Executive Director’s contract is:

Mark Kelly 
Michael Scott 

29 March 2016
1 september 2016

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

77

C_GEN_PageC_GEN_PageL2C_GEN Section/Directors’ Remuneration Report continued

Chair/Non-executive Directors
The Chair and each Non-executive Director is engaged for an initial period of three years. These appointments can be renewed 
following the initial three-year term. These engagements can be terminated by either party on twelve months’ notice.

Neither the Chair nor any Non-executive Directors can participate in the Company’s incentive plans, are not entitled to any pension 
benefits and are not entitled to any payment in compensation for early termination of their appointment beyond the twelve months’ 
notice referred to above.

Name

Bob Lawson
Frank Nelson
Martyn Coffey
Sucheta Govil

Date of original appointment

Date of latest appointment

4 February 2015
4 February 2015
4 February 2015
1 october 2018

2 February 2018
2 February 2018
2 February 2018
1 october 2018

Term

3 years
3 years
3 years
3 years

The Directors’ service agreements and letters of appointment are available for shareholders to view from the Company secretary on 
request.

Termination/change of control policy summary
It is appropriate for the Committee to consider treatments on a termination having regard to all of the relevant facts and circumstances 
available at that time. This policy applies both to any negotiations linked to notice periods on a termination and any treatments that the 
Committee may choose to apply under the discretions available to it under the terms of the Annual Bonus plan, Dsp and psp. The 
potential treatments on termination under these plans are summarised in the table below:

Incentives

Annual bonus

DSP

PSP

If a leaver is deemed to be a ‘good leaver’; for example,  

leaving through injury, ill-health, disability, retirement, redundancy,  
sale of business or otherwise at the discretion of the Committee

If a leaver is not a ‘good leaver’

Change in control

Committee has discretion to determine an annual bonus 
which may be limited to the period actually worked.

Annual bonus generally 
paid.

Committee has discretion to 
determine annual bonus.

Awards normally vest either on cessation or the normal 
vesting date. The Committee can pro-rate awards if 
considered appropriate.

All awards will normally 
lapse.

Will receive a pro-rated award subject to the application 
of the performance conditions at the end of the normal 
performance period.

All awards will normally 
lapse.

Committee retains standard discretions to either vary/
disapply time pro-rating or to accelerate vesting to the 
earlier date of cessation (determining the performance 
conditions at that time).

Awards vest on a pro rata 
basis, unless the 
Committee determines not 
to pro-rate.

Will receive a pro-rated 
award subject to the 
application of the 
performance conditions at 
the date of the event, unless 
the Committee determines 
not to pro-rate.

on death, the Annual Bonus plan, Dsp and psp awards typically vest in full (with pro-rating also potentially applying).

The Company has the power to enter into settlement agreements with Directors and to pay compensation to settle potential legal 
claims. In addition, and consistent with market practice, in the event of the termination of an Executive Director, the Company may 
make a contribution towards that individual’s legal fees and fees for outplacement services as part of a negotiated settlement. Any 
such fees will be disclosed as part of the detail of termination arrangements. For the avoidance of doubt, the policy does not include an 
explicit cap on the cost of termination payments.

Other policy matters
The 2018 Annual Report also set out formal details of our approach to:
•  travel and hospitality;
•  differences between the policy on remuneration for Directors from the policy on remuneration for other employees;
•  Committee discretions;
•  external appointments;
•  considerations of employment conditions elsewhere in the Group;
•  the operation of malus and clawback in relation to the psp and annual bonus; and
•  how the views of shareholders are taken into account.

78

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Illustrations of application of remuneration policy

CEO

CFO

Share price growth
PSP
Annual bonus
Fixed pay

£1,538k

13%

£1,332k

31%

27%

£816k

13%

25%

31%

27%

400

100%

62%

38%

33%

1,600

1,400

1,200

1,000

0
0
0
£

800

600

£506k

200

0

£845k

£977k

14%

31%

27%

31%

27%

£515k

13%

25%

62%

38%

32%

£317k

100%

Minimum

Target 

Maximum

Maximum
with share
price growth

Minimum

Target

Maximum

Maximum
with share
price growth

The charts above aim to show how the remuneration policy for Executive Directors will be applied in 2020 using the assumptions in the 
table below.

Minimum

•  Consists of base salary, benefits and pension.
•  Base salary is the salary to be paid with effect from 1 April 2020. 
•  Estimated value of a full year’s benefits, including car allowance, private medical cover, health insurance 

and life assurance. 

•  pension measured as the cash allowance in lieu of Company contributions at 15% of salary.

Target

Maximum

Mark Kelly
Michael scott

Base salary

Benefits

pension

Total fixed

£412,935
£263,820

£31,000
£14,000

£61,940
£39,573

£505,875
£317,393

Based on what the Director would receive if performance was on-target (excluding share price appreciation 
and dividends):
•  Annual bonus: consists of an assumed payment of 50% of maximum opportunity. 
•  long-term incentives: consists of the threshold level of vesting (25% vesting) under the psp. 

Based on the maximum remuneration receivable (excluding share price appreciation and dividends):
•  Annual bonus: consists of maximum bonus of 100% of base salary.
•  long-term incentives: consists of the face value of awards (at 100% of salary for both Executive Directors) 

under the psp.

Maximum with  
Share Price Growth

As per the maximum but with a 50% share price growth assumption for the psp awards.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

79

C_GEN_PageC_GEN_PageL2C_GEN Section/Directors’ Remuneration Report continued

PART B: THE ANNUAL REPORT ON REMUNERATION

The Committee (unaudited information)

The members of the Remuneration Committee are: Martyn Coffey (Chair), Bob lawson, Frank Nelson and sucheta Govil.

The Committee’s principal responsibilities are to:
•  recommend to the Board the remuneration strategy and framework for the Chair, Executive Directors and senior managers; 
•  determine, within that framework, the individual remuneration arrangements for the Executive Directors and senior managers; and 
•  oversee any major changes in employee benefit structures throughout the Group. 

The Chief Executive officer is invited to attend meetings of the Committee, except when his own remuneration is being discussed, and 
the Chief Financial officer and other Executive and Non-executive Directors attend meetings as required. Bob lawson takes no part in 
any discussions relating to his own remuneration.

The Committee met three times during the year, with all members of the Committee present at these meetings.

The Committee has formal terms of reference which can be viewed on the Company’s website (www.investors.eurocell.co.uk).

During the year, the Committee considered its obligations under the uK Corporate Governance Code and concluded that:
•  the Directors’ Remuneration policy supports the Company’s strategy (including in the performance measures chosen); and
•  remuneration for our Directors remains appropriate.

In addition, the Committee has ensured that the Directors’ Remuneration Policy and practices are consistent with 
the six factors set out in Provision 40 of the Corporate Governance Code:

Clarity – our Directors’ Remuneration policy is well understood by our senior executive team and has been clearly articulated to 
our shareholders and representative bodies (both on an ongoing basis and during a consultation when changes are being 
proposed).

Simplicity – The Committee is mindful of the need to avoid overly complex remuneration structures which can be misunderstood 
and deliver unintended outcomes. Therefore, a key objective of the Committee is to ensure that our Directors’ Remuneration policy 
and practices are straightforward to communicate and operate. 

Risk – our Directors’ Remuneration policy has been designed to ensure that inappropriate risk-taking is discouraged and will not 
be rewarded via (i) the balanced use of both annual incentives and long-term incentives which employ a blend of targets, (ii) the 
significant role played by shares in our incentive plans (together with bonus deferral and shareholding guidelines) and (iii) malus/
clawback provisions within all our incentive plans.

Predictability – our incentive plans are subject to individual caps, with our share plans also subject to standard dilution limits. 
The use of shares within our incentive plans results in that actual pay received being highly aligned to the experience of our 
shareholders.

Proportionality – There is a clear link between individual awards, delivery of strategy and our long-term performance. In addition, 
the significant role played by variable pay, together with the composition of the Executive Directors’ service contracts, ensures that 
poor performance is not rewarded.

Alignment to culture – our executive pay policies are fully aligned to the Company’s culture through the use of metrics in both 
the annual bonus and psp that measure how we perform against key aspects of our strategy, which has the objective of delivering 
sustainable growth in revenue, profit and cash flow.

FIT Remuneration Consultants llp (‘FIT’), signatories to the Remuneration Consultants Group’s Code of Conduct, are appointed by the 
Committee and provide advice to the Committee on all matters relating to remuneration, including best practice. FIT provided no other 
services to the Group and, accordingly, the Committee was satisfied that the advice provided by FIT was objective and independent. 
FIT’s fees in respect of 2019 were £12,326 (excluding VAT). FIT’s fees were charged on the basis of the firm’s standard terms of 
business for advice provided.

80

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Audited information
Single total figure table (audited)
The remuneration for the Chair, Executive and Non-executive Directors of the Company who performed qualifying services during the 
relevant financial year is detailed below. The Chair and Non-executive Directors received no remuneration other than their annual fee.

For the year ended 31 December 2019:

Director

Mark Kelly
Michael scott
Robert lawson
patrick Kalverboer3
Frank Nelson
Martyn Coffey
sucheta Govil4

salary/fees
£000

Taxable benefits1
£000

389
248
120
17
48
45
40

33
212
–
–
–
–
–

Bonus
£000

193
124
–
–
–
–
–

long-term 
incentives
£000

pension
£000

other
£000

Total remuneration
£000

–
–
–
–
–
–
–

58
37
–
–
–
–
–

–
–
–
–
–
–
–

673
430
120
17
48
45
40

For the year ended 31 December 2018:

Director

Mark Kelly
Michael scott
Robert lawson
patrick Kalverboer
Frank Nelson
Martyn Coffey
sucheta Govil4

salary/fees
£000

Taxable benefits1
£000

Bonus
£000

long-term 
incentives
£000

pension
£000

other
£000

Total remuneration
£000

372
238
120
40
48
45
10

31
14
–
–
–
–
–

–
–
–
–
–
–
–

–
–
–
–
–
–
–

56
36
–
–
–
–
–

–
–
–
–
–
–
–

459
288
120
40
48
45
10

Notes:
1  Taxable benefits comprise Company car or car allowance, private family medical cover, permanent health insurance and life assurance.
2 
3  patrick Kalverboer stepped-down from the Board on 10 May 2019.
4  sucheta Govil joined the Board on 1 october 2018.

Includes £5k relating to prior years.

The aggregate emoluments (being salary/fees, bonuses, benefits and pension allowances) of all Directors for 2019 was £1,373,000 
(2018: £1,010,000).

Further information on the 2019 annual bonus (audited)
In 2019, the annual bonus metrics were a blend of targets relating to adjusted profit before tax (70% of the bonus opportunity) and cash 
flow (30% of the bonus opportunity). In addition, a health and safety adjustment underpin applied which, if not achieved, could reduce 
the bonus pay-out (including to zero).

More particularly, the adjusted profit before tax and cash flow bonus targets were as follows:

£m

Adjusted profit before Tax (pre IFRs 16)
Adjusted cash flow

Threshold

22.0
19.0

Target

23.2
20.0

Maximum

24.9
21.5

Actual

23.1
18.7

pay-out 
(% of max)

70%
0%

In order to reflect the level of stretch within the targets, the Committee determined that a pay-out of 75% of base salary would be 
appropriate for an on-target performance this year. performance against the adjusted profit before tax element of the bonus resulted  
in a bonus of 70% of that element (i.e. approx. 49% of salary). performance against the cash flow element of the bonus resulted in a 
bonus of 0% of that element (i.e. approx. 0% of salary). The health and safety underpin was also considered satisfied.

In total, this results in a total bonus pay-out of 49% of salary. Whilst not required under our Director’s Remuneration policy (which only 
requires annual bonus awards above 75% of salary to be deferred), 25% of the annual bonus paid to Mark Kelly and Michael scott will 
be deferred into shares for one year from the date of grant under the Dsp.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

81

C_GEN_PageC_GEN_PageL2C_GEN Section/Directors’ Remuneration Report continued

PSP awards vesting in respect of 2019
The psp values included in the single figure table above relate to awards granted in 2017 which vest in 2020, dependent on Eps and 
cash flow performance measured over the 3-year period ended 31 December 2019. As noted below these share awards are not 
expected to vest.

under the Eps performance target (two-thirds of awards) which uses a sliding scale, 25% of this part of an award vests where the 
mean average annual growth of adjusted earnings per share of 7% p.a. is achieved over the three-year performance period, increasing 
pro-rata to full vesting where mean average annual growth of 13% p.a. is achieved.

performance target

Adjusted Eps (pre IFRs 16)

Eps at  
31 December 
2019

Average 
annual Eps 
growth

19.7p

(0.5)%

Base Eps

20.0p

Threshold
7% p.a.

24.2p

Maximum
13% p.a.

27.8p

Vesting 
%

0%

under the cash-flow target (defined as aggregate of EBITDA less working capital and excluding capital expenditure over the 3-year 
period) (one-third of awards), 25% of this part of an award vests for cash flow of £84.9m increasing pro-rata to full vesting for cash flow 
of £103.7m.

performance target

Cash flow

Threshold

Maximum

Actual

£84.9m

£103.7m

£69.8m

Vesting 
%

0%

As a result of Eps (two-thirds of awards) and cash flow (one-third of awards) performance, no psp share awards are expected to vest 
in 2020.

Statement of Directors’ shareholding and share interests (audited)
The table below details for each Director, the total number of Directors’ interests in shares at 31 December 2019:

Director

Mark Kelly
Michael scott
Robert lawson
Frank Nelson
Martyn Coffey
sucheta Govil

Beneficially
owned

Beneficially
owned

31 December  

31 December  

20181

20191

Vested but
unexercised
awards

109,469
14,215
72,811
28,571
10,714
–

109,469
14,215
87,026
43,376
10,714
–

–
–
–
–
–
–

unvested
Dsp

79,210
34,259
–
–
–
–

unvested
psp2

491,944
314,297
–
–
–
–

unvested
sAYE

11,029
11,029
–
–
–
–

shareholding
Guideline
(% of salary)3

shareholding
Guideline 
met?3

200
200
–
–
–
–

No
No
n/a
n/a
n/a
n/a

Notes:
1  The beneficial shareholdings set out above include those held by Directors and their respective connected persons. 
2  performance-based share awards. 
3  shareholding guidelines for Executive Directors are 200% of salary. Executive Directors will be required to retain at least 50% of the net of tax shares which vest under the 

psp and Dsp until the guideline is met. 

PSP awards granted in 2019
The following awards were made under the psp in 2019:

Mark Kelly
Michael scott

Basis of award  

Date of grant

(% salary)

share price1

24 April 2019
24 April 2019

100%
100%

231.0p
231.0p

Number of 
shares

170,247
108,768

Face value  
of award  
at grant

Exercise period

393,271
251,257

April 2022 to April 2023
April 2022 to April 2023

Notes:
1  Rounded to one decimal place for the purposes of presentation in this report.

The performance conditions, all based on pre IFRs 16 results, applying to the awards made in April 2019 relate to: (i) adjusted earnings 
per share growth for two-thirds of the award; and (ii) Group cash flow targets for one-third of the award. Group cash flow is defined as 
the aggregate of EBITDA less working capital (and excluding capital expenditure) for each of the 3 financial years falling in the 
performance period.

82

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

More specifically:

Average annual adjusted Eps growth target  

to 31 December 2021

Above 10% p.a.
Between 4% p.a. and 10% p.a.
4% p.a.
Below 4% p.a.

portion of award vesting

100%
pro rata on straight-line between 25% and 100%
25%
0%

Group cash flow to 31 December 2021

portion of award vesting

Above £97.0 million
Between £79.4 million and £97.0 million
£79.4 million
Below £79.4 million

100%
pro rata on straight-line between 25% and 100%
25%
0%

DSP awards granted in 2019
No awards were made under the Dsp in 2019 in respect to the 2018 annual bonus.

Outstanding share plan awards
Details of all outstanding share awards made to Executive Directors are set out below:

Executive

Award type

Mark Kelly

Michael scott

psp
psp
psp
psp
Dsp
Dsp
sAYE

psp
psp
psp
psp
Dsp
Dsp
sAYE

Ex
price
(p)

0
0
0
0
0
0
163.2

0
0
0
0
0
0
163.2

Grant date

28/06/16
04/04/17
18/04/18
24/04/19
04/04/17
18/04/18
07/04/17

19/12/16
04/04/17
18/04/18
24/04/19
04/04/17
18/04/18
07/04/17

Interest at
1 January
2019

273,417
148,148
173,549
–
45,502
33,708
11,029

126,006
94,650
110,879
–
12,724
21,535
11,029

Awards
granted
in the year

–
–
–
170,247
–
–
–

–
–
–
108,768
–
–
–

Awards
lapsed
in the year

273,417
–
–
–
–
–
–

126,006
–
–
–
–
–
–

Awards
vested
in the year

Interest at
31 December
2019

Exercise period

Notes

–
–
–
–
–
–
–

–
–
–
–
–
–
–

–
148,148
173,549
170,247
45,502
33,708
11,029

–
94,650
110,879
108,768
12,724
21,535
11,029

Jun 19 – Jun 20
Apr 20 – Apr 21
Apr 21 – Apr 22
Apr 22 – Apr 23
Apr 20 – Apr 21
Apr 21 – Apr 22
Apr 20 – oct 20

Dec 19 – Dec 20
Apr 20 – Apr 21
Apr 21 – Apr 22
Apr 22 – Apr 23
Apr 20 – Apr 21
Apr 21 – Apr 22
Apr 20 – oct 20

1
2
3
4
5
6
7

1
2
3
4
5
6
7

Notes:
1  see ‘psp Awards Vesting in Respect of 2018’ section in the 2018 Directors’ Remuneration Report. 
2  see ‘psp Awards Vesting in Respect of 2019’ section above.
3  As disclosed in the 2018 Directors’ Remuneration Report.
4  see ‘psp Awards Granted in 2019’ section above.
5  Dsp awards in respect of the 2016 annual bonus award. 
6  Dsp awards in respect of the 2017 annual bonus award. 
7  Awards granted under the Eurocell plc save As You Earn scheme. Awards are based on a 3-year savings contract with an exercise price of 163.2p. 

During the year ended 31 December 2019, the highest mid-market price of the Company’s shares was 245p and the lowest mid-
market price was 196.5p. At 31 December 2019 the share price was 243p.

The aggregate gains by all Directors during 2019 was £nil (2018: £nil).

Payments to past directors (audited)
No payments to past directors were made during the year.

Payments for loss of office (audited)
No payments for loss of office were made during the year.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

83

C_GEN_PageC_GEN_PageL2C_GEN Section/Directors’ Remuneration Report continued

Performance graph and CEO remuneration table (unaudited)
The following graph shows the Total shareholder Return (‘TsR’) performance of an investment of £100 in Eurocell plc’s shares from its 
listing in March 2015 to 31 December 2019, compared with a £100 investment in the FTsE smallCap Index over the same period. The 
FTsE smallCap Index was chosen as a comparator because it represents a broad equity market index of similar-sized companies.

Total Shareholder Return Index

200

150

100

Eurocell

FTSE SmallCap

Source: Thomson Reuters

3 Mar 2015

31 Dec 2015

31 Dec 2016

31 Dec 2017

31 Dec 2018 31 Dec 2019

The table below details certain elements of the CEo’s remuneration over the same period as presented in the TsR Index graph:

Year

2019

2018

2017

2016

CEo

Mark Kelly

Mark Kelly

Mark Kelly

Mark Kelly
patrick Bateman

2015

patrick Bateman

single figure of total remuneration 

Annual Bonus pay-out  
against maximum %

long-term incentive vesting rates  
against maximum opportunity %

£673,262

£459,294

£916,442

£560,558
£284,457

£637,098

49%

0%

40%

80%
33%

87%

0%

0%

n/a

n/a
n/a

n/a

As the Company listed in March 2015, part of the 2015 remuneration relates to when Eurocell was a privately owned Company.

84

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Percentage change in remuneration of director undertaking the role of CEO (unaudited)
The table below presents the year-on-year percentage change in remuneration for the CEo and for all Group employees:

salary and fees
short-term incentives
All taxable benefits

Notes:
1  percentage increase is not available due to 2018 short-term incentives being £nil.

CEO to employee pay ratio
The table below shows the CEo to employee pay ratio.

percentage increase in remuneration 
between 2018 and 2019

CEo

5%
n/a1
6%

All staff

3%
7%
18%

Year

2019

Method

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

option B

34 : 1

27 : 1

21 : 1

Notes to the CEo to employee pay ratio:
1  option B (based on the gender pay gap reporting disclosures) was preferred as this data was already prepared on a Group basis.
2 

In line with the gender pay gap reporting regulations, pay for the 25th percentile, median and 75th percentile employees was calculated with reference to 5 April for each 
financial year.

3  The ratios shown are representative of the FTE 25th percentile, median and 75th percentile pay for employees within the Group at the gender pay gap reference date.
3  FTE equivalent pay has been calculated using the gender pay gap reporting methodology.
4  The Chief Executive’s salary, benefits, pension, bonus and long-term incentives from the single total figure have been used.

The total pay and benefits and the salary component of total pay and benefits for the employee at each of the 25th percentile, the 
median and the 75th percentile are shown below:

Year

2019

salary £’000

Total pay and benefits £’000

25th percentile

Median

75th percentile

25th percentile

Median

75th percentile

19

24

30

20

25

32

Relative importance of spend on pay (unaudited)
The table below details the change in total employee pay between 2018 and 2019 as detailed in Note 8 of the Financial statements, 
compared with distributions to shareholders by way of dividend, share buybacks or any other significant distributions or payments.

Total gross employee pay
Dividends/share buybacks

The average number of employees during the year was 1,855 (2018: 1,666).

% change

17%
3%

2019 
£m

65.5
9.6

2018 
£m

56.1
9.3

Statement of voting at General Meeting
The following table shows the results of the binding Remuneration policy vote and the advisory Directors’ Remuneration Report vote at 
the 10 May 2019 AGM.

For (including discretionary)
Against
Votes withheld

(Binding Vote)

(Advisory Vote)

Approval of the Directors’ Remuneration policy

Annual Report on Remuneration

Total number of votes

% of votes cast

Total number of votes

% of votes cast

87,361,882
518,633
1,737,500

99.41%
0.59%
–

87,361,882
518,633
1,737,500

99.41%
0.59%
–

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

85

C_GEN_PageC_GEN_PageL2C_GEN Section/Directors’ Remuneration Report continued

Implementation of policy for 2020 (unaudited information)
Base salary
•  Base salaries from 1 April 2019 were as follows: £393,271 for Mark Kelly, and £251,257 for Michael scott. With effect from 1 April 
2020, these salaries will be increased by 5% to £412,935 and £263,820 respectively. The salary increase reflects the individuals’ 
performance in their respective roles over the last 12 months. 

Pension
•  Contribution rates for Executive Directors will be 15% of salary in 2020.

Benefits
•  Details of the benefits received by Executive Directors are set out in Note 1 to the single Total Figure Table on page 81. There is no 

intention to introduce additional benefits in 2020. 

Annual bonus
•  The annual bonus opportunity for 2020 will be structured in a similar manner to 2019. The maximum bonus will be 100% of salary 

and will be payable based on performance against a blend of adjusted profit before tax (70% of the bonus opportunity) and 
operating cash flow (30% of the bonus opportunity) targets. 

•  These targets, all based on post-IFRs 16 results, will be set in light of internal and external forecasts and will require significant 

outperformance to generate higher levels of pay-out. In addition, a health and safety adjustment underpin will apply which, if not 
achieved, could reduce the bonus pay-out. 

•  Any bonus earned above 75% of salary will be deferred into shares for three years. 
•  Given the competitive nature of the Company’s sector, the specific performance targets for 2020 are considered to be commercially 
sensitive and, accordingly, are not disclosed at this time, although the targets will be disclosed in next year’s report in relation to the 
2020 bonus outturn. 

Long-term incentives
•  Awards will be made under the psp in 2020 to the Executive Directors structured in a similar manner to the awards made in 2019,  
in that awards will be made which will vest subject to three-year earnings per share (two-thirds of the award) and operating cash 
flow (one-third) targets. 

•  Full details of these targets, all based on post IFRs 16 results, will be disclosed in next year’s report, with these targets no less 

challenging in relative terms than the targets applied to the 2019 psp awards. 

Chair and Non-executive Directors’ fees
•  The fees of the Chair and Non-executive Directors will remain unchanged from 2019 levels. 
•  Robert lawson receives a fee of £120,000 p.a. as Chair.
•  The Non-executive Directors each receive a fee of £40,000 p.a., with an additional fee of £5,000 p.a. for each of the  
Chair of the Audit Committee and Chair of the Remuneration Committee and an additional fee of £3,000 p.a. for the  
senior Independent Director. 

86

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/directors’ Report

ovE rviEW

StratEGic rEport

corporatE GovErnancE

Financial StatEmEntS

Directors’ Report

the directors’ Report includes the corporate Governance 
statement set out on pages 57 to 65.

the directors’ Report and strategic Report comprise the 
‘Management Report’ for the purpose of the Financial conduct 
Authority’s disclosure Guidance and transparency Rules  
(dtR 4.1.8R).

the directors of the company are listed on pages 54 and 55 and 
were in place on the date this directors’ Report was approved, all 
of whom served throughout the year

the Group is uK domiciled and the majority of its activity is within 
the united Kingdom.

Strategic Report
As permitted by section 414c of the companies Act 2006, certain 
information required to be included in the directors’ Report has 
been included in the strategic Report, which is set out on pages  
8 to 51. specifically, this relates to information on the Group’s 
strategy, business model, likely future developments and risk 
management.

UK Corporate Governance Code
Matters related to corporate governance and our compliance with 
the code are set out in the corporate Governance statement on 
pages 57 to 65, which is incorporated herein by reference.

Results
our Financial statements for year ended 31 december 2019 are 
set out on pages 92 to 133. the Financial statements should be 
read in conjunction with the chief executive’s Review, divisional 
Reviews and the Group Financial Review.

Dividends
the Board is recommending a final dividend of 6.4 pence (2018: 
6.2 pence) per share which, together with the interim dividend of 
3.2 pence (2018: 3.1 pence) per share, makes a combined 
dividend of 9.6 pence (2018: 9.3 pence) per share.

payment of the final dividend, if approved at the Annual General 
Meeting (‘AGM’), will be made on 20 May 2020 to shareholders 
registered at the close of business on 24 April 2020. the ex-
dividend date will be 23 April 2020.

dividends paid in the year to 31 december 2019 and disclosed in 
the consolidated cash Flow statement of £9.4 million (2018: £9.1 
million), is comprised of the 2018 final dividend of 6.2 pence per 
share and the 2019 interim dividend of 3.2 pence per share, which 
were paid in May 2019 and october 2019 respectively.

Tax governance
our tax policy is set out below. It is determined by the Board and 
overseen by the Audit and Risk committee. the Board reviews 
the policy, and our compliance with it, on an annual basis. 
operational responsibility for the execution of the Group’s tax 
policy rests with the chief Financial officer, who reports the 
Group’s tax position to the Audit and Risk committee on a  
regular basis.

Tax Policy
We are committed to compliance with tax law and practice in the 
uK. compliance for us means paying the amount of tax we are 
legally obliged to pay and doing so in the right place, at the right 
time. It involves disclosing all relevant facts and circumstances to 
the uK tax authorities in ways that reflect the economic reality of 
the transactions we undertake, and claiming appropriate reliefs 
and incentives where available 

Risk management
the level of risk that we accept in relation to uK tax is consistent 
with our overall objective of achieving certainty in the Group’s tax 
affairs. At all times, we seek to comply fully with our regulatory and 
other obligations, and to act in a way that upholds our core values 
and reputation as a responsible corporate citizen. We see 
compliance with tax legislation as key to managing tax risk, and 
understand the importance of tax in the wider context of business 
decisions.

processes have been put in place to ensure tax is considered as 
part of our overall decision-making processes, with tax risks 
managed by local finance teams and escalated through to 
appropriate levels of management and, ultimately, to the Board 
when necessary. 

Tax planning
In structuring our commercial activities, we will always consider – 
among other factors – the relevant tax laws. We believe that it is 
fair to mitigate tax using generally available reliefs in the spirit in 
which they are intended. However, any tax planning that we 
undertake will have commercial and economic substance and we 
will not use aggressive tax planning or enter into complicated tax 
avoidance schemes.

Although for commercial reasons we may trade with customers 
and suppliers genuinely located in countries considered to be tax 
havens, we will not use such jurisdictions for the purpose of 
avoiding tax, nor will we seek to take advantage of the secrecy 
afforded to transactions recorded in these jurisdictions.

Engaging with HMRC
We aim to have a good working relationship with HMRc. We will 
engage with honesty and integrity, and in a spirit of cooperative 
compliance. We will make all returns and pay tax on a timely 
basis, across all types of tax.

Share Capital
details of our issued share capital, including movements during 
the year, are shown in note 25 to the Financial statements. We 
have one class of ordinary shares, which carries no fixed income. 
each share carries the right to one vote at our general meetings. 
the ordinary shares are listed on the official list and traded on 
the london stock exchange.

As at 31 december 2019, we had 100,335,353 (2018: 100,310,472) 
ordinary shares of 0.1 pence each in nominal value in issue (the 
‘issued share capital’).

Holders of ordinary shares are entitled to receive dividends when 
declared, to receive the company’s Annual Report, to attend and 
speak at general meetings of the company, to appoint proxies 
and to exercise voting rights.

EurocEll plc  AnnuAl RepoRt And Accounts 2019

87

C_GEN_PageL2C_GEN Section/Directors’ Report continued

Whilst the Board has the power under the Articles of Association 
to refuse to register a transfer of shares, there are no such 
restrictions on the transfer of shares in place.

under the Company’s Articles of Association, the Directors have 
the power to suspend voting rights and the right to receive 
dividends in respect of shares in circumstances where the holder 
of those shares fails to comply with a notice issued under section 
793 of the Companies Act 2006. The Company is not aware of 
any agreements between shareholders that may result in 
restrictions on the transfer of securities or voting rights.

Share schemes
The Company operates a number of share schemes.

long-Term Incentive plans payable to executives and senior 
managers are operated under our performance share plan 
(‘psp’). Executive Directors and some members of senior 
management have a proportion of their annual bonus deferred for 
three years under our Deferred share plan (‘Dsp’). The Company 
also operates save As You Earn (or “sharesave”) schemes, which 
are available to all employees.

All shares issued under these plans carry the same rights as those 
already in issue.

Related party transactions
other than in respect of arrangements set out in Note 29 to  
the Financial statements and in relation to the employment of 
Directors, details of which are provided in the Remuneration 
Committee Report on pages 72 to 86, there is no material 
indebtedness owed to or by us to any employee or any other 
person or entity considered to be a related party.

Substantial shareholders
As at 31 December 2019, the Company’s major shareholders 
were as follows:

shareholder

No. of shares % of voting rights

Aberforth partners
soros Fund Management
Alantra Asset Management
Jo Hambro Capital Management
AXA Investment Managers
santander Asset Management uK
Chelverton Asset Management
Janus Henderson Investors
BlackRock Investment Management

16,343,367
13,559,537
12,934,940
9,560,556
8,396,515
5,679,507
4,920,800
4,056,819
3,608,494

16.3
13.5
12.9
9.5
8.4
5.7
4.9
4.0
3.6

The Takeover Directive
The rights and obligations attached to the issued share capital are 
set out in the Articles of Association (see below).

There are no agreements in place between the Company, its 
employees or Directors for compensation for loss of office or 
employment that trigger as a result of a takeover bid.

Articles of Association
The Company’s Articles of Association can only be amended by 
special resolution of the shareholders. our current articles are 
available on our website at www.investors.eurocell.co.uk.

The Company’s Articles of Association give powers to the Board 
to appoint Directors. All Board members are required to retire and 
submit themselves for re-election by shareholders at each Annual 
General Meeting.

The Board of Directors may exercise all the powers of the 
Company, subject to the provisions of relevant legislation, the 
Company’s Articles of Association and any directions given by the 
Company in general meetings. The powers of the Directors 
include those in relation to the issue and buyback of shares.

Directors’ retirement by rotation
In accordance with above and in line with the Code, all Directors  
in office will retire and offer themselves for re-election at the  
2020 AGM.

The Articles of Association provide that a Director may be 
appointed by an ordinary resolution of shareholders or by existing 
Directors, either to fill a vacancy or as an additional Director.

The Executive Directors serve under contracts that are terminable 
with twelve months’ notice from the Company and twelve months’ 
notice from the Executive Director. The Non-executive Directors 
serve under letters of appointment and do not have service 
contracts with the Company

Copies of the service contracts of the Executive Directors and the 
letters of appointment of the Non-executive Directors are available 
for inspection at the Company’s registered office during normal 
business hours and will be available for inspection at the 
Company’s AGM.

Directors’ interests
Details of Directors’ remuneration, interests in the share capital (or 
derivatives or other financial instruments relating to those shares) 
of the Company and of their share-based payment awards are 
contained in the Remuneration Committee Report on pages 72 to 
86. No change in the interests of the Directors has been notified 
between 31 December 2019 and the date of this report.

Directors’ indemnities
pursuant to the Articles of Association, the Company has 
executed a deed poll of indemnity for the benefit of the Directors 
of the Company and persons who were Directors of the Company 
in respect of costs of defending claims against them and third-
party liabilities. These provisions, deemed to be qualifying 
third-party indemnity provisions pursuant to section 234 of the 
Companies Act 2006, were in force during the year ended 
31 December 2019 and remain in force. The indemnity provision in 
the Company’s Articles of Association also extends to provide a 
limited indemnity in respect of liabilities incurred as a director, 
secretary or officer of an associated company of the Company.

A copy of the deed poll of indemnity is available for inspection at 
the Company’s registered office during normal business hours 
and will be available for inspection at the Company’s AGM.

88

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Conflicts of interest
under the Companies Act 2006, Directors must avoid situations 
where they have, or could have, a direct or indirect interest that 
conflicts or possibly may conflict with the Company’s interests.  
As permitted by the Act, the Company’s Articles of Association 
enable Directors to authorise actual or potential conflicts of interest.

Legal and regulatory compliance
The executive team is responsible for identifying and carrying out 
assessments of those areas of the business where material legal 
and regulatory risks may be present. Where issues are identified, 
mitigating actions are built into an action plan involving the drafting 
and communication of policies and the delivery of training where 
appropriate, or are approached by way of a revision to key 
contractual terms. The Board receives regular reports on material 
litigation and the legal action taken to support our strategy.

Health and Safety
We are committed to providing a safe place for employees to 
work. our policies are reviewed on an ongoing basis to ensure 
that the approach to training, risk assessment, safe systems of 
working and accident management are appropriate. As part of 
this process, a rolling audit programme is in place to ensure that 
health, safety, environmental and security risks are assessed 
stringently and that robust control measures are in place to limit or 
mitigate risk as appropriate.

Other matters
Employee disclosure (including Equality and Diversity)
see Corporate social Responsibility on page 32.

Financial risk management
please refer to Note 3 of the Financial statements.

Research and development
The Group undertakes research and development work in support 
of it objectives. Further details of our research and development 
activities can be found in the strategic Report on pages 8 to 51.

Payments to suppliers
It is Group policy to abide by the payment terms agreed with 
suppliers, provided that the supplier has performed its obligations 
under the contract.

Donations
In accordance with the Group’s policy, no political donations were 
made and no political expenditure was incurred during 2019 
(2018: £nil).

Greenhouse gas emissions
see Corporate social Responsibility on page 33.

Disclosures required by Listing Rule 9.8.4R
There were no waivers of dividends during the year. There are no 
other disclosures to be made under the above listing rule.

By order of the Board

Paul Walker
Group Company secretary
12 March 2020

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

89

C_GEN_PageL2C_GEN Section/statement of Directors’ Responsibilities

Statement of Directors’ Responsibilities  
in respect of the Financial Statements

The Directors are responsible for preparing the Annual Report and 
the financial statements in accordance with applicable law and 
regulation.

Company law requires the Directors to prepare financial 
statements for each financial year. under that law the Directors 
have prepared the Group financial statements in accordance with 
International Financial Reporting standards (IFRss) as adopted by 
the European union and company financial statements in 
accordance with united Kingdom Generally Accepted Accounting 
practice (united Kingdom Accounting standards, comprising FRs 
101 “Reduced Disclosure Framework”, and applicable law). under 
company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and Company and of the 
profit or loss of the Group and Company for that period. In 
preparing the financial statements, the directors are required to:
•  select suitable accounting policies and then apply them 

consistently;

•  state whether applicable IFRss as adopted by the European 
union have been followed for the Group financial statements 
and united Kingdom Accounting standards, comprising FRs 
101, have been followed for the Company financial statements, 
subject to any material departures disclosed and explained in 
the financial statements;

•  make judgements and accounting estimates that are 

reasonable and prudent; and

•  prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Group and 
Company will continue in business.

The Directors are also responsible for safeguarding the assets of 
the Group and Company and hence for taking reasonable steps 
for the prevention and detection of fraud and other irregularities.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy  
at any time the financial position of the Group and Company and 
enable them to ensure that the financial statements and the 
Directors’ Remuneration Report comply with the Companies Act 
2006 and, as regards the group financial statements, Article 4 of 
the IAs Regulation.

The Directors are responsible for the maintenance and integrity of 
the Company’s website. legislation in the united Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

Directors’ confirmations
The Directors consider that the annual report and accounts, taken 
as a whole, is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Group and 
Company’s position and performance, business model and 
strategy.

Each of the Directors, whose names and functions are listed in the 
corporate governance section on pages 54 and 55 confirm that, 
to the best of their knowledge:
•  the Company financial statements, which have been prepared 

in accordance with united Kingdom Generally Accepted 
Accounting practice (united Kingdom Accounting standards, 
comprising FRs 101 “Reduced Disclosure Framework”, and 
applicable law), give a true and fair view of the assets, liabilities, 
financial position and profit of the Company;

•  the Group financial statements, which have been prepared in 
accordance with IFRss as adopted by the European union, 
give a true and fair view of the assets, liabilities, financial 
position and profit of the Group; and

•  the Directors’ Report includes a fair review of the development 
and performance of the business and the position of the Group 
and Company, together with a description of the principal risks 
and uncertainties that it faces.

In the case of each Director in office at the date the Directors’ 
Report is approved:
•  so far as the Director is aware, there is no relevant audit 

information of which the Group and Company’s auditors  
are unaware; and

•  they have taken all the steps that they ought to have taken as a 
Director in order to make themselves aware of any relevant 
audit information and to establish that the Group and 
Company’s auditors are aware of that information. 

The Directors’ Responsibility statement was approved by the 
Board on 12 March 2020.

Mark Kelly 
Chief Executive officer 

Michael Scott
Chief Financial officer

90

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

91

C_GEN_PageC_GEN_PageL2C_GEN Section/Financial Statements

Financial 
Statements

92

C_GEN_PageC_GEN_PageL2C_GEN SectionOVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

93

C_GEN_PageC_GEN_PageL2C_GEN SectionIndependent Auditors’ Report

INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF EUROCELL PLC

Independent Auditors’ Report to the members of Eurocell plc
Report on the audit of the financial statements
Report on the audit of the Financial Statements

Opinion
Opinion
In our opinion:
In our opinion:
•  Eurocell plc’s Group Financial statements and Company Financial statements (the “Financial statements”) give a true and fair view 
•  Eurocell plc’s Group financial statements and Company financial statements (the “financial statements”) give a true and fair view 
of the state of the Group’s and of the Company’s affairs as at 31 December 2019 and of the Group’s profit and cash flows for the 
of the state of the Group’s and of the Company’s affairs as at 31 December 2018 and of the Group’s profit and cash flows for the 
year then ended;
year then ended;

•  the Group Financial statements have been properly prepared in accordance with International Financial Reporting standards 
•  the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards 

(IFRss) as adopted by the European union;
(IFRSs) as adopted by the European Union;

•  the Company Financial statements have been properly prepared in accordance with united Kingdom Generally Accepted 
•  the Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 
Accounting practice (united Kingdom Accounting standards, comprising FRs 101 “Reduced Disclosure Framework”, and 
Accounting Practice (United Kingdom Accounting Standards, comprising FRS 101 “Reduced Disclosure Framework”, and 
applicable law); and
applicable law); and

•  the Financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the 
•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards 

Group Financial statements, Article 4 of the IAs Regulation.
the Group financial statements, Article 4 of the IAS Regulation. 

We have audited the Financial statements, included within the Annual Report and Accounts 2019 (the “Annual Report”), which 
We have audited the financial statements, included within the Annual Report and Accounts (the “Annual Report”), which comprise: 
comprise: the Consolidated statement of Financial position as at 31 December 2019 and the Company statement of Financial position 
the Consolidated and Company statements of financial position as at 31 December 2018; the Consolidated statement of 
as at 31 December 2019; the Consolidated statement of Comprehensive Income, the Consolidated Cash Flow statement, the 
comprehensive income, the consolidated cash flow statement, and the Consolidated and Company statements of changes in equity 
Consolidated statement of Changes in Equity and the Company statement of Changes in Equity for the year then ended; and the 
for the year then ended; and the notes to the financial statements, which include a description of the significant accounting policies. 
notes to the Financial statements, which include a description of the significant accounting policies.

Our opinion is consistent with our reporting to the Audit and Risk Committee.  
our opinion is consistent with our reporting to the Audit and Risk Committee.

Basis for opinion
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our 
We conducted our audit in accordance with International standards on Auditing (uK) (“IsAs (uK)”) and applicable law. our 
responsibilities under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section 
responsibilities under IsAs (uK) are further described in the Auditors’ responsibilities for the audit of the Financial statements section of 
of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial 
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the Financial 
statements in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled 
statements in the uK, which includes the FRC’s Ethical standard, as applicable to listed public interest entities, and we have fulfilled 
our other ethical responsibilities in accordance with these requirements.
our other ethical responsibilities in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not 
To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical standard were not 
provided to the Group or the Company.
provided to the Group or the Company.

Other than those disclosed in note 5 to the financial statements, we have provided no non-audit services to the Group or the 
other than those disclosed in note 5 to the financial statements, we have provided no non-audit services to the Group or the Company 
Company in the period from 1 January 2018 to 31 December 2018.
in the period from 1 January 2019 to 31 December 2019.

Our audit approach
Our audit approach
Overview
Overview

•  Overall Group materiality: £1.1m (2017: £1.3m), based on 5% of underlying profit before tax.
•  overall Group materiality: £1.13m (2018: £1.10m), based on 5% of underlying profit before tax.
•  Overall Company materiality: £0.6m (2017: £0.7m), based on 1% of total assets.
•  overall Company materiality: £0.73m (2018: £0.60m), based on 1% of total assets.
•  Financially significant components were determined to be those which represented 15% or 
•  Financially significant components were determined to be those which represented 15% or more of the 
more of the consolidated underlying profits before tax. The financial information of Eurocell 
consolidated underlying profits before tax.
Building Plastics and Eurocell Profiles was therefore subject to a full scope audit.
•  The financial information of Eurocell Building plastics limited and Eurocell profiles limited were 
•  Together these represent 88% of consolidated revenues, 89% of consolidated gross profit and 
therefore included as a full scope audit.
78% of consolidated net assets.
•  Together these represent 90% of the consolidated revenues, 90% of consolidated gross profit and 
•  For the remaining entities we also scoped in any individual balances which were above £1.1m 
78% of consolidated net assets.
and represented 15% or more of the consolidated balance. This resulted in Property, Plant and 
•  For the remaining entities we also scoped in any individual balances which were above £1.0m and 
Equipment for Eurocell Group Limited and Cash for Vista Panels Limited and S&S Plastics 
represented 10% or more of the consolidated balance. This resulted in cash balances at Vista panels 
Limited being included in our audit scope.
limited, tangible fixed asset balances in Eurocell Group limited and Ecoplas limited, payroll expense 
within Eurocell Group limited, provisions in Ecoplas limited; and prepayments within Eurocell Group 
out-of-scope subsidiary companies.
limited being included in our audit scope.

•  Analytical review procedures were performed over all other remaining balances within the 

•  Analytical review procedures were performed over all other remaining balances within the out-of-scope 

Materiality

Audit scope

Key audit 
matters

subsidiary companies.

•  Assessment of the valuation of inventory.
•  Assessment of the valuation of inventory (Group).
•  Provisions against trade receivables.
•  Trade receivables provisions (Group).
•  Acquisition accounting.
•  IFRs 16 (Group).

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the Financial statements. 
In particular, we looked at where the Directors made subjective judgements, for example in respect of significant accounting estimates 
that involved making assumptions and considering future events that are inherently uncertain. 

72

/

EUROCELL PLC ANNUAL REPORT AND ACCOUNTS 2018

94

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/ 
OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Capability of the audit in detecting irregularities, including fraud
Based on our understanding of the Group and industry, we identified that the principal risks of non-compliance with laws and 
regulations related to to the listing Rules, uK tax legislation and employment law, and we considered the extent to which non-
compliance might have a material effect on the Financial statements. We also considered those laws and regulations that have a direct 
impact on the preparation of the Financial statements such as the Companies Act 2006. We evaluated management’s incentives and 
opportunities for fraudulent manipulation of the Financial statements (including the risk of override of controls), and determined that the 
principal risks were related to either inappropriate journal entries, manipulation of significant estimates or misreporting of significant 
and/or unusual transactions. Audit procedures performed by the Group engagement team included:
•  Review of correspondence with the regulators and review of correspondence with legal advisors (where applicable);
•  Enquiries of management;
•  Review of internal audit reports in so far as they related to the Financial statements;
•  Review of significant and/or unusual transactions during the year;
•  Identifying and testing journal entries with unusual account combinations which result in an impact to revenue or reported profits; and
•  Assessing key judgements made by management for evidence of inappropriate bias. Key judgements include the valuation of trade 

receivables and inventory, impairment assessments and the use of alternative profit measures.

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws and 
regulations is from the events and transactions reflected in the Financial statements, the less likely we would become aware of it. Also, 
the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud 
may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

Key audit matters
Key audit matters are those matters that, in the Auditors’ professional judgement, were of most significance in the audit of the Financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the 
audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures 
thereon, were addressed in the context of our audit of the Financial statements as a whole, and in forming our opinion thereon, and we 
do not provide a separate opinion on these matters. This is not a complete list of all risks identified by our audit. 

KEY AUDIT MATTER

HOW OUR AUDIT ADDRESSED THE KEY AUDIT MATTER

Assessment of the valuation of inventory – Group

Refer to pages 44 to 49 (Risk management and principal risks 
and uncertainties), pages 68 to 71 (Audit and Risk Committee), 
Note 1 (Accounting policies), Note 2 (Critical Accounting 
Estimates and Judgements) and Note 18 (Inventories).

We understood the nature of the costs that the Directors absorbed 
into inventory and determined their appropriateness in line with IAs 2 
‘Inventories’ (“IAs 2”).

Inventory totalled £37.3m as at 31 December 2019 (2018: £28.3m) 
after provisions of £1.9 million (2018: £1.8 million).

We tested, on a sample basis, the valuation and calculation of costs 
absorbed into inventory. We also assessed the reasonableness of the 
Directors’ estimates in this area for bias.

We focused on this area because the Directors’ assessment of 
the absorption of labour and overhead costs into inventory and 
the assessment of the recoverability of inventory involved 
subjective judgements.

specifically the determination of inventory provisions for slow 
moving, obsolete and discontinued line items, reflecting the level 
of inventory held across the branch network and manufactured 
goods at the year end, requires the exercise of judgement.

In addition, we also focused on this area because the incentive 
schemes of the Directors and senior management are based 
upon financial measures, including profit, which we concluded 
gave a greater risk of manipulation of judgements, including 
inventory costing and provisioning, to ensure that bonus targets 
are achieved.

We identified no material exceptions from the procedures noted 
above.

our attendance at the physical inventory counts, conducted by 
management, highlighted no increased areas of concern, regarding 
excess / unused stock held at either the branches we visited or the 
manufacturing sites.

We understood the Directors’ methodology for calculating inventory 
provisions and evaluated the Directors’ assumptions over future 
forecast usage and validated historic usage to underlying revenue 
recorded. We found no material exceptions from these procedures.

Where inventory provisions were based upon expected future demand 
or historical sales data, we tested the underlying report to validate the 
data on which management’s calculations were based.

We selected an audit sample of inventory held as at 31 December 
2019 and verified that sales recorded in 2020 were made above cost.

Based on the results of our audit work, we found that the inventory 
recognised by the Directors was at an appropriate value and was 
consistent with the requirements of IAs 2.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

95

C_GEN_PageC_GEN_PageL2C_GEN Section/Independent Auditors’ Report to the members of Eurocell plc continued

KEY AUDIT MATTER

HOW OUR AUDIT ADDRESSED THE KEY AUDIT MATTER

Trade receivables provisions – Group

Refer to pages 44 to 49 (Risk management and principal risks 
and uncertainties), pages 68 to 71 (Audit and Risk Committee), 
Note 1 (Accounting policies), Note 2 (Critical Accounting 
Estimates and Judgements) and Note 19 (Trade and other 
receivables).

The Group had gross trade receivables of £36.9m at 
31 December 2019 (2018: £34.8m) against which provisions of 
£1.6 million (2018: £0.8 million) were held in accordance with  
IFRs 9.

We focused on these areas because the Directors’ assessment of 
the provisions required in respect of trade receivables involved 
subjective judgements.

In addition, we also focused on these areas because there is a 
risk that debtors are not recoverable due to the current economic 
climate, and the incentive schemes of the Directors and senior 
management are based upon financial measures including profit, 
which we concluded gave a greater risk of manipulation of 
judgements, including those around trade receivables provisions, 
to ensure that bonus targets are achieved.

IFRS 16 (Leases) – Group

Refer to pages 44 to 49 (Risk management and principal risks 
and uncertainties), pages 68 to 71 (Audit and Risk Committee), 
Note 1 (Accounting policies), Note 2 (Critical Accounting 
Estimates and Judgements) and Note 15 (Right-of-use assets) 
and Note 22 (lease liabilities).

The Group has applied IFRs 16 for the first time using the 
modified retrospective approach to transition. A right-of-use asset 
(£35.3m: 31 December 2019) and a lease liability (£34.1m: 
31 December 2019) has been recorded.

Due to the management estimates required in calculating the 
above, and the significant number of individual calculations, there 
is a risk that the assets and liabilities are materially mis-stated 
either due to inappropriate management estimates, calculation 
errors or incomplete data being utilised by management.

We understood the Directors’ methodology for calculating trade 
receivables provisions across the Group and considered if these 
complied with IFRs 9.

We tested the ageing of amounts due at the balance sheet date  
to understand and quantify the potential risk in overdue balances  
after considering relevant insurance cover. We then challenged 
management in respect of those customers with whom amounts were 
past due but not impaired to assess for bias.

We reviewed the accuracy of past management estimates for bias  
or inaccuracy. 

We also tested, on a sample basis, cash received from customers 
following the year-end to validate the appropriateness of the 
Directors’ estimates.

We tested the methodology, underlying data validity and calculations 
of the provisions in line with the requirements of IFRs 9.

We identified no material exceptions from the procedures noted above.

Based on the results of our audit work, we found that the provisions 
recorded by the Directors were materially accurate and were 
consistent with the requirements of IFRs 9.

We have understood the transition method chosen by 
management, including the transition exemptions taken, and tested 
to ensure that these were appropriately reflected in managements 
assessments and taken in accordance with IFRs 16.

We have understood management’s process for ensuring all 
contracts containing a lease are accounted for in line with the 
requirements of IFRs 16. We tested the completeness of 
management’s model with reference to the lease commitments 
note in the Financial statements and our knowledge of contracts 
containing lease agreements in the Group.

We have assessed the key management estimates underpinning 
managements calculations, the most significant of these being 
the setting of the discount rate, using an incremental borrowing 
rate specific to the Group. We have understood how management 
has calculated this rate and identified no exceptions regarding this 
calculation.

We have obtained and inspected a sample of inputs into 
management’s model and agreed these data points (being lease 
start and end dates, options for extensions and future rental 
payments) back to the underlying lease agreements. on a 
non-statistical sample of leases, we have recalculated the lease 
asset and liability and confirmed management’s model is 
performing the calculation accurately.

We have reviewed the disclosures in the Financial statements and 
are satisfied that they are consistent with the evidence obtained 
and compliant with IAs 8 and IFRs 16.

We determined that there were no key audit matters applicable to the Company to communicate in our report.

96

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the Financial statements 
as a whole, taking into account the structure of the Group and the Company, the accounting processes and controls, and the industry 
in which they operate.

Eurocell operates in the market of the extrusion of upVC (unplasticised polyvinyl chloride) window and building products to the new 
and replacement window market and the sale of building plastics materials. The Group has sites throughout the uK with its 
headquarters in Alfreton. The business is managed as two primary divisions:

–  Eurocell Building plastics, focusing on sales and distribution across over 200 branches within the uK to smaller scale customers. 
This segment includes the trading subsidiary companies Eurocell Building plastics limited, security Hardware limited, Kent 
Building plastics limited and Trimseal limited; and

–  Eurocell profiles, focusing on manufacture and distribution to large-scale customers. This division includes the trading subsidiaries 

Eurocell profiles limited, Vista panels limited, and Ecoplas limited.

Each legal entity has its own local finance team and management team who report directly into the head office finance and 
management teams.

All audit work, including work on components, was completed by the Group audit team.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit 
procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, both 
individually and in aggregate on the Financial statements as a whole. 

Based on our professional judgement, we determined materiality for the Financial statements as a whole as follows:

Overall materiality

How we determined it

£1.13m (2018: £1.10m).

£0.73m (2018: £0.60m).

5% of underlying profit before tax.

1% of total assets.

Group Financial Statements

Company Financial Statements

Rationale for benchmark applied

We believe that underlying profit before  
tax is the key measure used by the 
shareholders in assessing the performance 
of the Group. This benchmark, which 
excludes the non-recurring items described 
in Note 7 to the Financial statements, 
provides consistent year on year basis for 
determining materiality by eliminating the 
non-recurring and/or disproportionate 
impact of these items.

We believe that total assets is the primary 
measure used by the shareholders in 
assessing the financial position of the 
entity, and is a generally accepted auditing 
benchmark.

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality.  
The range of materiality allocated across components was between £1.08m and £0.90m. Certain components were audited to a local 
statutory audit materiality that was also less than our overall Group materiality.

We agreed with the Audit and Risk Committee that we would report to them misstatements identified during our audit above £60,000 
(Group audit) (2018: £65,000) and £35,000 (Company audit) (2018: £35,000) as well as misstatements below those amounts that, in our 
view, warranted reporting for qualitative reasons.

Going concern
In accordance with IsAs (uK) we report as follows:

Reporting obligation

Outcome

We are required to report if we have anything material to add or draw 
attention to in respect of the Directors’ statement in the Financial 
statements about whether the Directors considered it appropriate to 
adopt the going concern basis of accounting in preparing the 
Financial statements and the Directors’ identification of any material 
uncertainties to the Group’s and the Company’s ability to continue as 
a going concern over a period of at least twelve months from the date 
of approval of the Financial statements.

We are required to report if the Directors’ statement relating to 
Going Concern in accordance with listing Rule 9.8.6R(3) is 
materially inconsistent with our knowledge obtained in the audit.

We have nothing material to add or to draw attention to.

However, because not all future events or conditions can be predicted, 
this statement is not a guarantee as to the Group’s and Company’s 
ability to continue as a going concern. For example, the terms of the 
united Kingdom’s withdrawal from the European union are not clear, 
and it is difficult to evaluate all of the potential implications on the 
Group’s trade, customers, suppliers and the wider economy. 

We have nothing to report.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

97

C_GEN_PageC_GEN_PageL2C_GEN Section/Independent Auditors’ Report to the members of Eurocell plc continued

Reporting on other information 
The other information comprises all of the information in the Annual Report other than the Financial statements and our Auditors’ report 
thereon. The Directors are responsible for the other information. our opinion on the Financial statements does not cover the other 
information and, accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any 
form of assurance thereon. 

In connection with our audit of the Financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the Financial statements or our knowledge obtained in the audit, or 
otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are 
required to perform procedures to conclude whether there is a material misstatement of the Financial statements or a material 
misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement of 
this other information, we are required to report that fact. We have nothing to report based on these responsibilities.

With respect to the strategic Report and Directors’ Report, we also considered whether the disclosures required by the uK Companies 
Act 2006 have been included.

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006 (CA06), 
IsAs (uK) and the listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and matters as 
described below (required by IsAs (uK) unless otherwise stated).

Strategic Report and Directors’ Report

In our opinion, based on the work undertaken in the course of the audit, the information given in the strategic Report and Directors’ 
Report for the year ended 31 December 2019 is consistent with the Financial statements and has been prepared in accordance with 
applicable legal requirements. (CA06)

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, we 
did not identify any material misstatements in the strategic Report and Directors’ Report. (CA06)

The Directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or 
liquidity of the Group

We have nothing material to add or draw attention to regarding:
•  The Directors’ confirmation on page 61 of the Annual Report that they have carried out a robust assessment of the principal risks 

facing the Group, including those that would threaten its business model, future performance, solvency or liquidity.
•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated.
•  The Directors’ explanation on page 50 of the Annual Report as to how they have assessed the prospects of the Group, over what 
period they have done so and why they consider that period to be appropriate, and their statement as to whether they have a 
reasonable expectation that the Group will be able to continue in operation and meet its liabilities as they fall due over the period of 
their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions.

We have nothing to report having performed a review of the Directors’ statement that they have carried out a robust assessment of the 
principal risks facing the Group and statement in relation to the longer-term viability of the Group. our review was substantially less in 
scope than an audit and only consisted of making inquiries and considering the Directors’ process supporting their statements; 
checking that the statements are in alignment with the relevant provisions of the uK Corporate Governance Code (the “Code”); and 
considering whether the statements are consistent with the knowledge and understanding of the Group and Company and their 
environment obtained in the course of the audit. (Listing Rules)

Other Code Provisions

We have nothing to report in respect of our responsibility to report when: 
•  The statement given by the Directors, on page 90, that they consider the Annual Report taken as a whole to be fair, balanced and 
understandable, and provides the information necessary for the members to assess the Group’s and Company’s position and 
performance, business model and strategy is materially inconsistent with our knowledge of the Group and Company obtained in the 
course of performing our audit.

•  The section of the Annual Report on pages 68 to 71 describing the work of the Audit and Risk Committee does not appropriately 

address matters communicated by us to the Audit and Risk Committee.

•  The Directors’ statement relating to the Company’s compliance with the Code does not properly disclose a departure from a 

relevant provision of the Code specified, under the listing Rules, for review by the auditors.

Directors’ Remuneration

In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the 
Companies Act 2006. (CA06)

98

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Responsibilities for the Financial Statements and the audit
Responsibilities of the Directors for the Financial Statements
As explained more fully in the statement of Directors’ Responsibilities in respect of the Financial statements, the Directors are 
responsible for the preparation of the Financial statements in accordance with the applicable framework and for being satisfied that 
they give a true and fair view. The Directors are also responsible for such internal control as they determine is necessary to enable the 
preparation of Financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the Financial statements, the Directors are responsible for assessing the Group’s and the Company’s ability to continue as 
a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless 
the Directors either intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the Financial Statements
our objectives are to obtain reasonable assurance about whether the Financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an Auditors’ report that includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit conducted in accordance with IsAs (uK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these Financial statements.

A further description of our responsibilities for the audit of the Financial statements is located on the FRC’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our Auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with Chapter 
3 of part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility 
for any other purpose or to any other person to whom this report is shown or into whose hands it may come save where expressly 
agreed by our prior consent in writing.

Other required reporting

Companies Act 2006 exception reporting
under the Companies Act 2006 we are required to report to you if, in our opinion:
•  we have not received all the information and explanations we require for our audit; or
•  adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from 

branches not visited by us; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or
•  the Company Financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 

accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

Appointment
Following the recommendation of the Audit and Risk Committee, we were appointed by the Directors on 29 April 2015 to audit the 
Financial statements for the year ended 31 December 2015 and subsequent financial periods. The period of total uninterrupted 
engagement is 5 years, covering the years ended 31 December 2015 to 31 December 2019.

Mark Smith (Senior Statutory Auditor)
for and on behalf of pricewaterhouseCoopers llp
Chartered Accountants and statutory Auditors
Birmingham
12 March 2020

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

99

C_GEN_PageC_GEN_PageL2C_GEN Section/Consolidated statement of  

Comprehensive Income

Consolidated Statement of Comprehensive Income
For the year ended 31 December 2019

Revenue
Cost of sales

Gross profit
Distribution costs
Administrative expenses

Operating profit
Finance expense

Profit before tax
Taxation

Profit for the year and total 
comprehensive income

Basic earnings per share
Diluted earnings per share

Year ended
31 December
2019
Underlying
£m

Year ended
31 December
2019
Non-underlying*
£m

Year ended
31 December
2019
Total
£m

Year ended
31 December
2018
underlying
£m

Year ended
31 December
2018
Non-underlying*
£m

Year ended
31 December
2018
Total
£m

279.1
(136.2)

142.9
(20.2)
(98.1)

24.6
(1.9)

22.7
(3.4)

19.3

19.3p
19.2p

–
–

–
–
–

–
–

–
–

–

279.1
(136.2)

142.9
(20.2)
(98.1)

24.6
(1.9)

22.7
(3.4)

19.3

19.3p
19.2p

253.7
(128.1)

125.6
(18.5)
(83.9)

23.2
(0.7)

22.5
(3.3)

19.2

19.1p
19.1p

–
–

–
–
(0.3)

(0.3)
(0.1)

(0.4)
0.8

0.4

253.7
(128.1)

125.6
(18.5)
(84.2)

22.9
(0.8)

22.1
(2.5)

19.6

19.6p
19.5p

Note

4,9

9
10

9
11

12
12

*  Non-underlying items are detailed in Note 7. The Group’s policy regarding the recognition of non-underlying items is outlined on page 106.

The Notes on pages 104 to 126 are an integral part of these Consolidated Financial statements.

100

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/Consolidated statement of  

Financial position

OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Consolidated Statement of Financial Position
As at 31 December 2019

Assets
Non-current assets
property, plant and equipment
Right-of-use assets
Intangible assets

Total non-current assets

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents

Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables
lease liabilities
provisions
Corporation tax

Total current liabilities

Non-current liabilities
Borrowings
Trade and other payables
lease liabilities
provisions
Deferred tax

Total non-current liabilities

Total liabilities

Net assets

Equity attributable to equity holders of the parent
share capital
share premium account
share-based payment reserve
Retained earnings

Total equity

Note

2019
£m

2018
£m

14
15
16

18
19

21
22
23

20
21
22
23
24

25
25
26

44.2
35.3
27.0

106.5

37.3
40.9
4.9

83.1

35.0
–
27.8

62.8

28.3
40.3
5.9

74.5

189.6

137.3

(39.8)
(8.3)
(0.2)
(1.8)

(50.1)

(39.5)
(0.5)
(25.8)
(0.6)
(2.6)

(69.0)

(119.1)

70.5

0.1
2.4
0.9
67.1

70.5

(41.3)
–
(0.5)
(1.2)

(43.0)

(29.4)
(1.2)
–
(1.1)
(2.5)

(34.2)

(77.2)

60.1

0.1
2.4
0.4
57.2

60.1

The Financial statements on pages 100 to 126 were approved and authorised for issue by the Board of Directors on 12 March 2020 
and were signed on its behalf by:

Mark Kelly 
Director 

Michael Scott
Director

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

101

C_GEN_PageL2C_GEN Section/ 
 
 
 
 
Consolidated Cash Flow statement

Consolidated Cash Flow Statement
For the year ended 31 December 2019

Cash generated from operations
Income taxes paid

Net cash generated from operating activities

Investing activities
Acquisition of subsidiaries (net of cash acquired) and payment of deferred consideration
purchase of property, plant and equipment
sale of property, plant and equipment
purchase of intangible assets

Net cash used in investing activities

Financing activities
proceeds from bank borrowings
Repayment of bank and other borrowings
principal elements of lease payments
Finance elements of lease payments
Finance expense paid
Dividends paid to equity shareholders

Net cash used in financing activities

Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Year ended
31 December
2019
£m

Year ended
31 December
2018
£m

29.0
(2.6)

26.4

(1.1)
(15.1)
–
(0.1)

(16.3)

10.0
(0.1)
(9.8)
(0.9)
(0.9)
(9.4)

(11.1)

21.7
(4.0)

17.7

(7.2)
(8.4)
0.1
(0.4)

(15.9)

30.0
(27.1)
–
–
(1.1)
(9.1)

(7.3)

(1.0)

(5.5)

5.9

4.9

11.4

5.9

Note

31

30

13

32

32

102

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/Consolidated statement of  

Changes in Equity

OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Consolidated Statement of Changes in Equity
For the year ended 31 December 2019

Balance at 1 January 2019

Comprehensive income for the year
profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Exercise of share options
share-based payments
Deferred tax on share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Share
capital
£m

0.1

Share
premium
account
£m

2.4

Share-based
payment
reserve
£m

0.4

Retained
earnings
£m

57.2

–

–

–
–
–
–

–

–

–

–
–
–
–

–

share
premium
account
£m

2.1

share-based
payment
reserve
£m

0.5

Retained
earnings
£m

46.7

19.3

19.3

–
–
–
(9.4)

(9.4)

–

–

–
0.4
0.1
–

0.5

0.9

–

–

(0.3)
0.2
–
–

(0.1)

19.6

19.6

–
–
–
(9.1)

(9.1)

Total
equity
£m

60.1

19.3

19.3

–
0.4
0.1
(9.4)

(8.9)

Total
equity
£m

49.4

19.6

19.6

–
0.2
–
(9.1)

(8.9)

0.4

57.2

60.1

Balance at 31 December 2019

0.1

2.4

67.1

70.5

Balance at 1 January 2018

Comprehensive income for the year
profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Exercise of share options
share-based payments
Deferred tax on share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Balance at 31 December 2018

share
capital
£m

0.1

–

–

–
–
–
–

–

0.1

–

–

0.3
–
–
–

0.3

2.4

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

103

C_GEN_PageL2C_GEN Section/Notes to the Consolidated  

Financial statements

Notes to the Consolidated Financial Statements
For the year ended 31 December 2019

1 Accounting policies (Group)
Corporate information
Eurocell plc (the ‘Company’) and its subsidiaries (together the ‘Group’) is a publicly listed company incorporated and domiciled in 
England and Wales. The registered office is Fairbrook House, Clover Nook Road, Alfreton, Derbyshire, DE55 4RF.

The Group is principally engaged in the extrusion of pVC window and building products to the new and replacement window market 
and the sale of building materials across the uK.

Basis of preparation
The principal accounting policies adopted in the preparation of the Financial statements are set out below. The policies have been 
consistently applied to all years presented, unless otherwise stated.

The Group has adequate resources to continue in operational existence for the foreseeable future and, as a result of this, the going 
concern basis has been adopted in preparing the Financial statements.

The Group Financial statements have been prepared in accordance with International Financial Reporting standards (‘IFRs’) as 
adopted by the European union and with the Companies Act 2006 applicable to companies reporting under IFRs. The Financial 
statements have been prepared under the historical cost convention, as modified by fair values in respect of acquisition accounting. 
The functional currency is sterling, and the Financial statements are presented in millions.

The preparation of the Group Financial statements requires the use of certain critical accounting estimates. It also requires 
management to exercise judgement in applying the Group’s accounting policies. The areas involving a higher degree of judgement or 
complexity, or areas where assumptions and estimates are significant to the Financial statements, are disclosed in Note 2.

Basis of consolidation
The Consolidated Financial statements comprise the Financial statements of the Company and its subsidiaries at 31 December 2019 
and present the results as if they formed a single entity. Where the Company has power, either directly or indirectly, to govern the 
financial and operating policies of another entity or business so as to obtain benefits from its activities, it is classified as a subsidiary.

subsidiaries are consolidated from the date of acquisition, being the date on which the Group obtained control, and continue to be 
consolidated until the date when such control ceases. Intercompany transactions and balances, unrealised gains and losses resulting 
from intra-Group transactions and dividends are eliminated in full.

The Consolidated Financial statements incorporate the results of business combinations using the purchase method. In the 
Consolidated statement of Financial position, the acquiree’s identifiable assets, liabilities and contingent liabilities are initially 
recognised at their fair values at the acquisition date.

Changes in accounting policies and disclosures applicable to the Company and the Group
The Company has applied the following new standards and guidance for the financial reporting period commencing 1 January 2019:
•  IFRs 16 leases; 
•  prepayment Features with Negative Compensation – Amendments to IFRs 9; and 
•  IFRIC 23 uncertainty over Income Tax Treatment.

With the exception of IFRs 16, none of the other new standards listed have had a material impact on the Company or Group for the 
year ended 31 December 2019.

The Group has adopted IFRs 16 leases from 1 January 2019. 

The Group leases various warehouses, depots, offices and vehicles in conducting its business. Rental contracts are typically made for 
fixed periods ranging from 3 to 10 years, but may have break or extension clauses to maximise operational flexibility. 

The Group has no leases previously classified as finance leases. From 1 January 2019 liabilities for leases previously classified as 
operating leases have been measured at the present value of the remaining lease payments, discounted using the incremental 
borrowing rate. 

The incremental borrowing rate is calculated based upon a combination of the risk-free rate, financing and asset-specific credit 
spreads, adjusted for the term of each lease. The weighted average borrowing rate applied to lease liabilities is 2.4%. If the borrowing 
rate were to decrease/increase by 0.5%, the impact upon the Consolidated Income statement would be to increase/decrease profit 
before tax by £0.1 million. 

104

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

In determining the lease term, management considers all facts and circumstances that create an economic incentive to exercise or not 
exercise an extension option. Extension options are only included in the lease term if the lease is reasonably certain to be extended 
(or not terminated). The assessment is reviewed if a significant event or change in circumstances brings into question management’s 
earlier judgement.

lease terms are negotiated on an individual basis and contain a wide variety of specific terms and conditions. These lease 
arrangements do not impose any covenants, nor do they contain variable lease payments. leased assets may not be pledged as 
security for borrowing purposes.

The Group has elected to apply the Modified Retrospective approach to transition, thereby setting the value of right of use lease assets 
equal to the respective liabilities as at 1 January 2019, adjusted by the amount of any prepaid or accrued lease payments relating to 
that lease in the balance sheet as at 31 December 2018.

In applying IFRs 16 for the first time, the Group has taken advantage of a number of practical expedients permitted by the standard:
•  the application of a single discount rate to a portfolio of leases with reasonably similar characteristics;
•  reliance on previous assessments as to whether leases are onerous;
•  accounting for leases with a remaining term of less than 12 months as short-term leases; and
•  the exclusion of initial direct costs in measuring the right-of-use asset at the date of initial application.

leased assets with a value of less than £5,000 have been omitted on the basis of materiality.

The Group has also elected not to reassess whether a contract is, or contains a lease at the date of initial application. Instead, for 
contracts entered into before the transition date, the group relied on its assessment made applying IAs 17 and IFRIC 4 Determining 
whether an Arrangement contains a lease.

on 1 January 2019 the Group recognised right-of-use assets of £35.2 million and lease liabilities of £34.6 million (inclusive of prepaid rent). 
Right-of-use assets are stated after taking into account rent-free periods.

The lease liabilities reconcile to the operating lease commitments disclosed as at 31 December 2018 as follows:

Operating lease commitments as at 31 December 2018
leases omitted from disclosure at 31 December 2018
prepaid rent
short-term and low-value leases
Impact of discounting of lease liabilities

Lease liabilities recognised as at 1 January 2019

Current lease liabilities
Non-current lease liabilities

Total lease liabilities

The impact of adopting IFRs 16 on the Financial statements for the year to 31 December 2019 is as follows:

pre-IFRs 16
£m

IFRs 16 
adjustment
£m

Revenue
Gross profit
operating expenses

EBITDA

Depreciation and amortisation
Finance expense

Profit before tax

Basic earnings per share

Right-of-use assets
Net debt

279.1
142.9
(111.2)

31.7

(7.6)
(1.0)

23.1

19.7p

–
34.6

–
–
10.7

10.7

(10.2)
(0.9)

(0.4)

(0.4)p

19.3p

35.3
34.1

35.3
68.7

The adoption of IFRs 16 has had no impact on actual cash flows. Cash flows arising from leases under IFRs 16 are now shown within 
financing cash flows, whereas leases falling outside of the scope of the new standard are presented within operating cash flows.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

105

£m

38.1
2.2
(0.4)
(2.7)
(2.6)

34.6

9.4
25.2

34.6

Reported
£m

279.1
142.9
(100.5)

42.4

(17.8)
(1.9)

22.7

C_GEN_PageC_GEN_PageL2C_GEN Section/Notes to the Consolidated Financial Statements continued
For the year ended 31 December 2019

1 Accounting policies (Group) continued
Changes in accounting policies and disclosures applicable to the Company and the Group continued
The following standard, which is not expected to have a material impact on the Group’s future Financial statements, was in issue but 
not yet effective (and not yet adopted by the Eu):
•  IFRs 17 Insurance Contracts (effective from 1 January 2021).

The Group does not intend to adopt any standard, revision or amendment before the required implementation date.

Revenue
The Group manufactures and distributes a range of building plastic materials, along with associated ancillary products, via direct sales 
to its fabricator customers and through its branch network. Revenue is recognised when control of the products has transferred. 
Control is considered to have transferred once the customer has taken delivery of the products, or has collected them from the branch, 
has full discretion over the future use of those products, and where there is no unfulfilled obligation that could affect the customer’s 
acceptance of the products. see Note 2 relating to critical accounting estimates and judgements.

A receivable is recognised on the transfer of the products, as this is the point at which consideration is deemed to be unconditional.

Where costs are incurred by the Group in securing a contract to supply products, those costs are recognised as customer contract 
assets (within trade and other receivables) in the Consolidated statement of Financial position, and amortised over the period in which 
revenue pertaining to those costs is recognised.

Non-underlying items
The Group presents some material items of income and expense as non-underlying items. This is done when, in the opinion of the 
Directors, the nature and expected infrequency of the circumstances merit separate presentation in the Financial statements. This 
treatment allows users of the Financial statements to better understand the elements of financial performance in the year; it facilitates 
comparison with prior periods and it helps in understanding trends in financial performance. Further details as to why certain items 
have been classified as non-underlying are provided in Note 7.

Business combinations and goodwill
Business combinations are accounted for using the acquisition method. The cost of acquisition is measured as the aggregate of the fair 
values, at the date of exchange, of assets given, liabilities incurred or assumed, and equity instruments issued by the acquirer, in 
exchange for control of the acquiree. Direct costs of acquisition are recognised immediately as an expense.

Goodwill is initially measured at cost, being the excess of the cost of a business combination over the fair value of the identifiable 
assets, liabilities and contingent liabilities acquired at the acquisition date. Goodwill is capitalised as an intangible asset with any 
impairment in carrying value being charged to the Consolidated statement of Comprehensive Income. Where the fair value of 
identifiable assets, liabilities and contingent liabilities exceed the fair value of consideration paid, the excess is credited in full to the 
Consolidated statement of Comprehensive Income on the acquisition date.

Externally acquired intangible assets
Externally acquired intangible assets are initially recognised at cost and subsequently amortised on a straight-line basis over their 
useful economic lives.

Intangible assets are recognised on business combinations if they are separable from the acquired entity or give rise to other 
contractual/legal rights. The amounts ascribed to such intangibles are arrived at by using appropriate valuation techniques (see Note 2 
relating to critical estimates and judgements below).

The significant intangibles recognised by the Group, their useful economic lives and the methods used to determine the cost of 
intangibles acquired in a business combination are as follows:

Intangible asset

software
Technology-based
Customer-related
Marketing-related

useful economic life

5 to 10 years
10 to 17 years
5 to 10 years
10 to 15 years

Valuation method

Cost to acquire
Cost to acquire
Cost to acquire
Cost to acquire

The amortisation charge for the year is included within administration costs within the Consolidated statement of 
Comprehensive Income.

Impairment of tangible assets, intangible assets and investments
Impairment tests on non-current assets are undertaken annually at the financial year end or at any other time when an indication of 
impairment arises. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair value 
less costs to sell), the asset is written down accordingly.

106

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried out on the smallest group of 
assets to which it belongs for which there are separately identifiable cash flows – its cash-generating unit (‘CGu’). Goodwill is allocated on 
initial recognition to each of the Group’s CGus that are expected to benefit from the synergies of the combination giving rise to the goodwill.

Impairment charges are included in the Consolidated statement of Comprehensive Income, except to the extent they reverse gains 
previously recognised in other Comprehensive Income. An impairment loss recognised for goodwill is not reversed.

Property, plant and equipment
Items of property, plant and equipment are initially recognised at cost. As well as the purchase price, cost includes directly attributable 
costs and the estimated present value of any future unavoidable costs of dismantling and removing items. The corresponding liability is 
recognised within provisions.

Freehold land and assets in the course of construction are not depreciated. Depreciation is provided on all other items of property, 
plant and equipment so as to write-off their cost less residual value over their expected useful economic lives. It is provided at the 
following rates:

Asset class

Depreciation policy

Freehold property
leasehold improvements
plant and machinery
  Mixing plant
  Extruders
  stillages and tooling
  other
Motor vehicles
office equipment and fixtures

2.5% per annum straight-line
Equal instalments over the period of the lease

Between 20% and 25% per annum on cost
13 years based on production usage
5 to 10 years based on production usage
Between 10% and 25% per annum on cost
Between 20% and 25% per annum on cost
Between 20% and 25% per annum on cost

Right-of-use lease assets
Right-of-use assets comprise the initial measurement of the corresponding lease liability, lease payments made at or before the 
commencement day and any initial direct costs. They are subsequently measured at cost less accumulated depreciation and 
impairment losses.

Right-of-use assets are depreciated over the shorter period of lease term and useful life of the underlying asset. If a lease transfers 
ownership of the underlying asset or the cost of the right-of-use asset reflects that the Company expects to exercise a purchase 
option, the related right-of-use asset is depreciated over the useful life of the underlying asset. Depreciation starts at the 
commencement date of the lease.

Inventories
Inventories are initially recognised at cost, and subsequently at the lower of cost and net realisable value. Cost comprises all costs of 
purchase and conversion and other costs incurred in bringing the inventories to their present location and condition. In determining the 
cost of raw materials, consumables and goods purchased for resale, the weighted average purchase price is used. For work in 
progress and finished goods, cost is taken as production cost, which includes a proportion of attributable overheads.

Net realisable value is based on estimated normal selling price, less further costs expected to be incurred up to completion and 
disposal. provision is made for obsolete, slow-moving or defective items where appropriate.

Financial assets
The Group classifies all of its financial assets as loans and receivables and has not classified any of its financial assets as held to 
maturity. The Group’s loans and receivables comprise trade and other receivables and cash and cash equivalents in the statement of 
Financial position.

loans and receivable assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an active 
market. They arise principally through the provision of goods and services to customers, but also incorporate other types of contractual 
monetary asset. They are initially recognised at fair value plus transaction costs that are directly attributable to their acquisition or issue, 
and are subsequently carried at amortised cost using the effective interest rate method, less provision for impairment.

The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for all 
financial assets. The Group has two types of financial asset that are subject to the expected credit loss model: trade receivables and 
contract assets. In measuring expected credit losses for trade receivables, receivables have been grouped based on shared 
characteristics and days past due. While cash and cash equivalents are also subject to the impairment requirements of IFRs 9, the 
identified impairment loss was immaterial.

Cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term highly liquid investments with 
original maturities of three months or less from inception, and – for the purpose of the statement of cash flows – bank overdrafts. Bank 
overdrafts are shown within loans and borrowings in current liabilities in the statement of Financial position.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

107

C_GEN_PageC_GEN_PageL2C_GEN Section/Notes to the Consolidated Financial Statements continued
For the year ended 31 December 2019

1 Accounting policies (Group) continued
Financial liabilities
The Group classifies its financial liabilities as other financial liabilities which include the following items:
•  Bank borrowings which are initially recognised at fair value net of any transaction costs directly attributable to the issue of the 

instrument. such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest rate method, 
which ensures that any interest expense over the period to repayment is at a constant rate on the balance of the liability carried in 
the statement of Financial position. 

•  Trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried at 

amortised cost using the effective interest method. 

Taxation
Tax on the profit for both the current and prior periods comprises both current and deferred tax and is recognised in the Consolidated 
statement of Comprehensive Income, except to the extent that it relates to items recognised directly in equity.

Current tax is the expected tax payable on taxable income for the year, using tax rates that have been enacted at the balance sheet 
date, and any adjustment to tax payable in respect of prior years.

The Group recognises a current tax asset in respect of relief claimed under the patent Box when the inflow of economic benefits 
arising from that asset is virtually certain, deemed to be the submission of a claim to H M Revenue and Customs.

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from its 
tax base, except for differences arising on:
•  the initial recognition of goodwill; 
•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 

affects neither accounting nor taxable profit; and 

•  investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the 

difference and it is probable that the difference will not reverse in the foreseeable future. 

Recognition of deferred tax assets is restricted to those instances where it is probable that future taxable profits will arise against which 
the difference can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting date 
and are expected to apply when the deferred tax liabilities/assets are settled/recovered.

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities and 
the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:
•  the same taxable Group Company; or 
•  different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle 
the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected to be 
settled or recovered.

Lease liabilities
The Group has no leases previously classified as finance leases. From 1 January 2019 liabilities for leases previously classified as 
operating leases have been measured in accordance with IFRs 16 using the modified retrospective approach and therefore the 
comparative information has not been restated and continues to be reported under IAs 17 and IFRIC 4.

The Group assesses whether a contract is or contains a lease, at inception of a contract. The Group recognises a right-of-use asset 
and a corresponding lease liability with respect to all lease agreements in which it is the lessee except for short-term leases (defined as 
leases with a lease term of 12 months or less) and leases of low value assets (defined as leases with a value of less than £5,000). For 
these leases, the Group recognises the lease payments as an operating expense on a straight-line basis over the term of the lease 
unless another systematic basis is more representative of the time pattern in which economic benefits from the leased asset are 
consumed.

The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement date, 
discounted by using the rate implicit in the lease. If this rate cannot be readily determined, the Group uses its incremental borrowing 
rate. The incremental borrowing rate is calculated based upon a combination of the risk-free rate, financing and asset-specific credit 
spreads, adjusted for the term of each lease.

lease payments included in the measurement of the lease liability comprise fixed lease payments, less any lease incentives.

The lease liability is subsequently measured by increasing the carrying amount to reflect interest on the lease liability (using the effective 
interest method) and by reducing the carrying amount to reflect the lease payments made.

108

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

prior to the adoption of IFRs 16, operating leases were contractual arrangements conferring the right of use of an asset but where 
substantially all of the risks and rewards incidental to ownership were not transferred to the Group, the total rentals payable under the 
lease were charged to the Consolidated statement of Comprehensive Income on a straight-line basis over the lease term. The 
aggregate benefit of lease incentives was recognised as a reduction of the rental expense over the lease term on a straight-line basis.

Provisions
A provision is recognised in the statement of Financial position when the Group has a present legal or constructive obligation as a 
result of a past event, and it is probable that an outflow of economic benefits will be required to settle the obligation. If the effect is 
material, provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market 
assessments of the time value of money and, when appropriate, the risks specific to the liability.

The Group has recognised provisions for liabilities of uncertain timing or amount, in respect of leasehold dilapidations. The provision is 
measured at the best estimate of the expenditure required to settle the obligation at the reporting date, discounted at a pre-tax rate as 
described above.

Share capital
The Group’s ordinary shares are classified as equity instruments.

Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when paid. 
In the case of final dividends, this is when approved by the shareholders at the Annual General Meeting.

Retirement benefits: defined contribution scheme
The Group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group in 
an independently administered fund. The amount charged to the Consolidated statement of Comprehensive Income represents the 
contributions payable to the scheme in respect of the accounting period. The Group has no obligation to pay future pension benefits.

Foreign currency
The Group’s Financial statements are presented in British pounds sterling. For each entity, the Group determines the functional 
currency, and items included in the Financial statements of each entity are measured using that functional currency.

Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which they 
operate (their ‘functional currency’) are recorded at the prevailing rate when the transactions occur. Foreign currency monetary assets 
and liabilities are translated at the rates ruling at the reporting date. Exchange differences arising on the retranslation of unsettled 
monetary assets and liabilities are recognised immediately in the Consolidated statement of Comprehensive Income.

Share-based payment transactions
The Group has applied the requirements of IFRs 2 share-based payment.

Equity-settled share-based payments are measured at fair value at the date of grant. The fair value is determined at the grant date 
using the Black-scholes valuation model and equity-settled share-based payments are expensed on a straight-line basis over the 
vesting period, based upon the Group’s estimate of the shares that will eventually vest and adjusted for the effect of non-market based 
vesting conditions.

Fair value is measured based on the value of options over shares on the date of grant and the likelihood of all or part of the 
option vesting.

2 Critical accounting estimates and judgements
The Group makes certain estimates and judgements regarding the future. Estimates and judgements are continually evaluated based 
on historical experience and other factors, including expectations of future events, that are believed to be reasonable under the 
circumstances. In the future, actual experience may differ from these estimates and judgements.

Critical estimates and judgements
The estimates and judgements that have a significant risk of causing a material adjustment to the carrying amounts of assets and 
liabilities within the next financial year are discussed below.

a) Carrying value of inventories
Management review the market value of, and demand for, its inventories on a periodic basis to ensure inventory is recorded in the 
Financial statements at the lower of cost and net realisable value. Any provision for impairment is recorded against the carrying value of 
inventories. The key judgement is the extent to which items of inventory remain saleable as they age. Management use their knowledge 
of market conditions to assess future demand for the Group’s products and achievable selling prices. 

Further disclosures relating to inventories are provided in Note 18.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

109

C_GEN_PageC_GEN_PageL2C_GEN Section/Notes to the Consolidated Financial Statements continued
For the year ended 31 December 2019

2 Critical accounting estimates and judgements continued
Critical estimates and judgements continued
b) Recoverability of trade receivables
The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for 
trade receivables. Expected loss rates are derived based upon the payment profile of sales over a 3-year period before 31 December 
2019, and the corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking 
information on macroeconomic factors affecting the ability of customers to settle receivables, including GDp, the rate of unemployment, 
new housing starts, interest rates and household disposable income.

Where the adjusted loss rates are different from the original estimate, such difference will impact on the carrying value of trade 
receivables and the amount credited or charged on a net basis to operating expenses within the Consolidated statement of 
Comprehensive Income. The key judgement is the extent to which macroeconomic factors impact upon the recoverability of trade 
receivables. The key estimate is the adjusted loss rate applied to each category of trade receivables. If loss rates were, on average, 
500 basis points higher than current estimates, the provision for impairment would increase by less than £50,000.

Further disclosures relating to trade receivables are provided in Note 19.

Other estimates and judgements
The following estimates and judgements are important, but are not considered to have a significant risk of leading to a 
material misstatement.

c) Determining the term of right-of-use lease assets
In determining the term of a lease, management considers all facts and circumstances that create an economic incentive to exercise or 
not exercise an extension option. Extension options are only included in the lease term if the lease is reasonably certain to be extended 
(or not terminated). The assessment is reviewed if a significant event or change in circumstances brings into question management’s 
earlier judgement. see Note 15.

d) Determining the incremental borrowing rate applied to lease liabilities
lease liabilities are initially measured at the present value of the lease payments that are not paid at the commencement date, 
discounted by using the rate implicit in the lease. If this rate cannot be readily determined, the Group uses its incremental borrowing 
rate. The incremental borrowing rate is calculated based upon a combination of the risk-free rate, financing and asset-specific credit 
spreads, adjusted for the term of each lease. The weighted average borrowing rate applied to lease liabilities is 2.4%. If the borrowing 
rate were to increase or decrease by 0.5% the impact upon the Consolidated Income statement would be to decrease/increase profit 
by £0.1 million. (see Note 22).

e) Dilapidation provisions
The Group recognises dilapidation provisions on the leasehold properties it occupies. The key estimate is the level of provision required 
for each property, which management assesses based on past experience within the property portfolio. If the actual cost of 
dilapidations in respect of the Group’s branch network was on average 10% greater or less than expected, the provision would change 
by less than £50,000. These provisions are reviewed semi-annually to ensure that they reflect the current best estimate of the provision 
required. Further disclosures relating to dilapidation provisions are provided in Note 23.

f) Carrying value of goodwill and intangible assets
Management assesses the carrying value of its goodwill and intangible assets at least annually, or when an indication of impairment 
arises. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair value less costs to 
sell), the asset is written down accordingly. Recoverable amounts are determined from ‘value-in-use’ calculations applied to each Cash 
Generating unit (‘CGu’), which have been predicated on discounted cash flow projections from formally approved budgets covering a 
three-year period. The key estimates as highlighted in Note 17 are the discount rate and the level of profit growth assumed in 
perpetuity. If the discount rate increased by 100 basis points, or if the level of profit growth in perpetuity was zero, none of the Group’s 
CGus would be at risk of impairment.

110

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

3 Financial instruments – risk management
The Group is exposed through its operations to the following financial risks:
•  credit risk;
•  market risk;
•  foreign exchange risk; and
•  liquidity risk.

In common with all other businesses, the Group is exposed to risks that arise from its use of financial instruments. This note describes 
the Group’s objectives, policies and processes for managing those risks and the methods used to measure them. Further quantitative 
information in respect of these risks is presented throughout these Financial statements. There have been no substantive changes in 
the Group’s exposure to financial instrument risks, its objectives, policies and processes for managing those risks, or the methods 
used to measure them from previous periods unless otherwise stated in this note.

Principal financial instruments
The principal financial instruments used by the Group, from which financial instrument risk arises, are as follows:
•  trade and other receivables;
•  cash and cash equivalents;
•  trade and other payables; 
•  bank overdrafts;
•  floating-rate bank loans; and
•  lease liabilities.

The Group finances its activities using cash generated from operations and its revolving credit facility. It does not use invoice 
discounting or any other financing facilities.

A summary of the financial instruments held by category is provided below:

Financial assets

Cash and cash equivalents
Trade and other receivables

Total financial assets

Financial liabilities

Trade and other payables
lease liabilities
Borrowings

Total financial liabilities

2019
£m

4.9
34.5

39.4

2019
£m

40.1
34.1
40.0

114.2

2018
£m

5.9
34.1

40.0

2018
£m

42.1
–
30.0

72.1

Excluded from the analysis above are assets and liabilities from which no future cash flows are expected to arise.

Impairment of financial assets
Impairments of trade receivables are outlined in Note 19. No further impairments to financial assets are considered necessary. The 
Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for 
trade receivables.

General objectives, policies and processes
The Board has overall responsibility for the determination of the Group’s risk management objectives and policies and, whilst retaining 
ultimate responsibility for them, it has delegated the authority for designing and operating processes that ensure the effective 
implementation of the objectives and policies to the Group’s finance function.

The Board receives monthly reports from the Chief Financial officer through which it reviews the effectiveness of the processes put in 
place and the appropriateness of the objectives and policies it sets. These are then discussed at regular Board meetings.

The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the Group’s 
competitiveness and flexibility. Further details regarding these policies are set out below:

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

111

C_GEN_PageC_GEN_PageL2C_GEN Section/Notes to the Consolidated Financial Statements continued
For the year ended 31 December 2019

3 Financial instruments – risk management continued
General objectives, policies and processes continued
Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations. The Group is mainly exposed to credit risk through its trade receivables arising from its normal commercial activities. It is 
Group policy, implemented locally, to assess the credit risk of new customers before entering into contracts.

Existing credit risks associated with trade receivables are managed in line with Group policies as discussed in the financial assets 
section of accounting policies.

Credit risk also arises from cash and cash equivalents and deposits with banks and financial institutions. This risk is mitigated by 
ensuring that deposits are only made with banks and financial institutions with a good rating issued by an industry-recognised 
independent third party (e.g. standard and poor’s).

Further disclosures regarding financial assets are provided in Note 19.

market risk
The Group is exposed to market risk from bank borrowings which incur variable interest rate charges linked to base rate plus a margin. 
The Group’s policy aims to manage the interest cost of the Group within the constraints of its financial covenants and forecasts.

During 2019 and 2018 the Group’s borrowings at variable rate were denominated in sterling. Further disclosures relating to bank 
borrowings are provided in Note 20.

Foreign exchange risk
Foreign exchange risk is the risk that the fair value of a financial instrument or future cash flow will fluctuate because of changes in 
foreign exchange rates. The Group’s exposure to foreign exchange risk arises when individual Group entities enter into transactions 
denominated in a currency other than their functional currency. The Group manages its exposure to fluctuations in currency rates by 
wherever possible negotiating both purchases and sales to be denominated in sterling. The profit or loss arising from likely changes in 
foreign exchange is not significant.

liquidity risk
liquidity risk arises from the Group’s management of working capital and the finance charges and principal repayments on its debt 
instruments. It is the risk that the Group will encounter difficulty in meeting its financial obligations as they fall due.

The Group’s policy is to ensure that it will always have sufficient cash to allow it to meet its liabilities when they become due. To achieve 
this aim, cash flow forecasts are prepared and updated on a regular basis to ensure that the Group has adequate headroom in its facilities.

The Board receives monthly updates on the Group’s liquidity position and any issues are reported by exception.

At the end of the financial year, the most recent cash flow projections indicated that the Group expected to have sufficient liquid 
resources to meet its obligations under all reasonably foreseeable circumstances.

The following table sets out the contractual maturities (representing undiscounted contractual cash flows) of financial liabilities:

At 31 December 2019

Trade and other payables
lease liabilities
Borrowings

Total

At 31 December 2018

Trade and other payables
Borrowings

Total

Total
£m

(40.1)
(36.1)
(40.0)

(116.2)

Total
£m

(42.1)
(30.0)

(72.1)

Up to  

3 months
£m

(39.6)
(2.2)
–

(41.8)

up to  

3 months
£m

(40.9)
–

(40.9)

Between
3 and 12
months
£m

Between
1 and 2
years
£m

Between
2 and 5
years
£m

–
(6.8)
–

(6.8)

Between
3 and 12
months
£m

(0.3)
–

(0.3)

–
(8.6)
–

(8.6)

Between
1 and 2
years
£m

(0.1)
–

(0.1)

(0.5)
(14.9)
(40.0)

(55.4)

Between
2 and 5
years
£m

(0.8)
(30.0)

(30.8)

Over
5 years
£m

–
(3.6)
–

(3.6)

over
5 years
£m

–
–

–

Excluded from the analysis above are assets and liabilities from which no future cash flows are expected to arise.

112

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Capital management
The Group’s objective when managing capital, which is deemed to be total equity plus total debt and which totalled £144.1 million, or 
£110.0 million on a pre-IFRs 16 basis (2018: £89.5 million) at the balance sheet date, is to safeguard the Group’s ability to continue as  
a going concern, through the optimisation of the debt and equity balance, and to maintain good headroom on its debt facilities and 
financial covenants. The Group manages its capital structure and makes appropriate decisions in the light of current economic 
conditions and its strategic objectives.

The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and sustain the future 
development of the business.

The funding requirements of the Group are met by the utilisation of external borrowings together with available cash.

A key objective of the Group’s capital management is to maintain comfortable headroom over the covenants set out in its existing 
facility agreements.

The financial covenants which are in place, all measured on a pre-IFRs 16 basis, are as follows:
•  leverage: the ratio of total net debt to consolidated EBITDA of any relevant period of not more than 3:1. 
•  Interest cover: the ratio of EBITDA to net interest payable in respect of any relevant period of not less than 4:1. 

Covenants are measured semi-annually on a rolling 12-month basis. As at 31 December 2019 they were 1.1:1 and 30:1 respectively 
(2018: 0.7:1 and 46:1). The Group operated well within its covenants throughout the current and prior periods.

The following table sets out the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date:

Trade and other receivables
Cash and cash equivalents
lease liabilities
other interest-bearing borrowings
Trade and other payables

Trade and other receivables
Cash and cash equivalents
other interest-bearing borrowings
Trade and other payables

4 Revenue
Revenue arises from:

sale of goods

External revenue by destination:

united Kingdom
European union
Rest of World

As at 31 December 2019

EUR
£m

0.2
0.6
–
–
(0.2)

0.6

USD
£m

–
–
–
–
–

–

As at 31 December 2018

EuR
£m

0.1
0.3
–
(1.0)

(0.6)

usD
£m

–
–
–
–

–

GBP
£m

34.3
4.3
(34.1)
(40.0)
(39.9)

(75.4)

GBp
£m

34.0
5.6
(30.0)
(41.1)

(31.5)

Total
£m

34.5
4.9
(34.1)
(40.0)
(40.1)

(74.8)

Total
£m

34.1
5.9
(30.0)
(42.1)

(32.1)

2019
£m

2018
£m

279.1

253.7

2019
£m

275.8
3.1
0.2

279.1

2018
£m

250.2
3.0
0.5

253.7

There are no customers with sales in excess of 10% of total Group revenues.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

113

C_GEN_PageC_GEN_PageL2C_GEN Section/Notes to the Consolidated Financial Statements continued
For the year ended 31 December 2019

5 Auditors’ remuneration
Total amounts payable to the Group’s auditors were as follows:

Audit of these Financial statements
Amounts receivable by auditors and their associates in respect of:
  Audit of Financial statements of subsidiaries pursuant to legislation
  Audit-related assurance services

6 Expenses by nature

Depreciation of property, plant and equipment (Note 14)
Depreciation of right-of-use assets (Note 15)
Amortisation of intangible assets (Note 16)
Cost of inventories
Employee benefits expense (Note 8)
Non-underlying operating expenses (Note 7)
Rentals under operating leases
other expenses

Total cost of sales, distribution costs and administration expenses

7 Non-underlying items
Amounts included in the Consolidated statement of Comprehensive Income are as follows:

Acquisition-related costs

Non-underlying operating expenses

Finance expense – unamortised prepaid arrangement fees

Total non-underlying expenses

Tax on non-underlying expenses
Benefit of second patent Box claim in the year

Taxation

Impact on profit after tax

There were no non-underlying items in the current year.

2019
£000

55

136
25

216

2019
£m

5.8
10.2
1.8
133.4
65.5
–
3.5
34.3

254.5

2019
£m

–

–

–

–

–
–

–

–

2018
£000

50

134
25

209

2018
£m

5.5
–
1.6
127.7
56.1
0.3
9.9
29.7

230.8

2018
£m

(0.3)

(0.3)

(0.1)

(0.4)

–
0.8

0.8

0.4

114

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

8 Employee benefits expense

staff costs (including Directors) comprise:
Wages and salaries
share-based payments
social security costs
pension costs – defined contribution plans

The average monthly number of employees, including Directors, during the year was as follows:
production
office and administration
Distribution

2019
£m

57.7
0.4
5.6
1.8

65.5

2019
No.

584
415
856

2018
£m

49.4
0.2
5.1
1.4

56.1

2018
No.

538
354
774

1,855

1,666

Key management personnel compensation and Directors’ remuneration
Key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities of 
the Group, which is considered to be the Directors of the Company and the Directors of the Group’s subsidiary companies.

Emoluments
share-based payments
pension and other post-employment benefit costs

2019
£000

1,278
148
122

1,548

2018
£000

1,208
39
117

1,364

Directors’ remuneration is set out in the Remuneration Report.

During the year, retirement benefits were accruing to two Directors in respect of defined contribution pension schemes (2018: two).

The highest paid Director received remuneration of £673,000 (2018: £459,000).

No share options were exercised by Directors of the Group during the current and prior year.

The value of contributions paid to a defined contribution pension scheme in respect of the highest paid Director amounted to £58,000 
(2018: £56,000).

The Group’s policy for consulting with, sharing information with, and encouraging the involvement of employees is discussed on pages  
62 to 65.

9 Segmental information
The Group organises itself into a number of operating segments that offer different products and services. They are managed 
separately because each business requires different technology and marketing strategies. Internal reporting provided to the chief 
operating decision-maker, which has been identified as the executive management team including the Chief Executive officer and the 
Chief Financial officer, reflects this structure.

The Group has aggregated its operating segments into two reported segments, as these business units have similar products, 
production processes, types of customer, methods of distribution, regulatory environments and economic characteristics:
•  profiles – extrusion and sale of pVC window and building products to the new and replacement window market across the uK.  

This segment includes Vista panels, s&s plastics and Eurocell Recycle North (formerly Ecoplas). 

•  Building plastics – sale of building plastic materials across the uK. This segment includes security Hardware, Kent Building plastics 

and Trimseal. 

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

115

C_GEN_PageC_GEN_PageL2C_GEN Section/Notes to the Consolidated Financial Statements continued
For the year ended 31 December 2019

9 Segmental information continued
The Corporate segment includes amortisation in respect of acquired intangible assets.

Revenue
Total revenue
Inter-segmental revenue

Total revenue from external customers

Adjusted EBITDA
Amortisation of intangible assets
Depreciation of property, plant and equipment
Depreciation of right-of-use assets

Operating profit

Finance expense

Profit before tax

Revenue
Total revenue
Inter-segmental revenue

Total revenue from external customers

Adjusted EBITDA
Amortisation of intangible assets
Depreciation of property, plant and equipment

Operating profit before non-underlying expenses

Non-underlying expenses
Finance expense

Profit before tax

Additions to plant, property, equipment and intangible assets

segment assets

segment liabilities

Borrowings
Corporation tax payable
Deferred tax liability

Total liabilities

Total net assets

Additions to plant, property, equipment and intangible assets

segment assets

segment liabilities

Borrowings
Corporation tax payable
Deferred tax liability

Total liabilities

Total net assets

116

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

Profiles
2019
£m

175.2
(59.5)

115.7

24.7
(0.1)
(4.2)
(2.5) 

17.9

profiles
2018
£m

159.5
(51.8)

107.7

22.0
(0.1)
(4.1)

17.8

Building
Plastics
2019
£m

Corporate
2019
£m

164.7
(1.3)

163.4

15.2
–
(1.0)
(5.6)

8.6

Building
plastics
2018
£m

147.4
(1.4)

146.0

8.4
(0.1)
(0.9)

7.4

–
–

–

2.5
(1.7)
(0.6)
(2.1)

(1.9)

Corporate
2018
£m

–
–

–

(0.1)
(1.4)
(0.5)

(2.0)

Profiles
2019
£m

13.0

96.8

Building
Plastics
2019
£m

1.5

69.8

(36.2)

(31.3)

Corporate
2019
£m

1.0

23.0

(7.7)

profiles
2018
£m

6.2

75.0

(25.0)

Building
plastics
2018
£m

1.0

46.2

(17.2)

Corporate
2018
£m

1.4

16.1

(1.9)

Total
2019
£m

339.9
(60.8)

279.1

42.4
(1.8)
(5.8)
(10.2)

24.6

(1.9)

22.7

Total
2018
£m

306.9
(53.2)

253.7

30.3
(1.6)
(5.5)

23.2

(0.3)
(0.8)

22.1

Total
2019
£m

15.5

189.6

(75.2)

(39.5)
(1.8)
(2.6)

(119.1)

70.5

Total
2018
£m

8.6

137.3

(44.1)

(29.4)
(1.2)
(2.5)

(77.2)

60.1

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

10 Finance expense

Finance expense
Bank borrowings
other borrowings
Interest on lease liabilities

Underlying finance expense

Non-underlying finance expense (Note 7)

Total finance expense

11 Taxation

Current tax expense
Current tax on profits for the year
Adjustment in respect of prior years

Total current tax

Deferred tax expense
origination and reversal of temporary differences
Adjustment in respect of change in rates
Adjustment in respect of prior years

Total deferred tax

Total tax expense

2019
£m

1.0
–
0.9

1.9

–

1.9

2019
£m

3.4
(0.2)

3.2

0.2
–
–

0.2

3.4

The reasons for the difference between the actual tax charge for the year and the standard rate of corporation tax in the 
united Kingdom applied to profits for the year are as follows:

Profit before tax

Expected tax charge based on the standard rate of corporation tax in the uK of 19.0%
Taxation effect of:
Expenses not deductible for tax purposes
patent Box claims
Adjustments to tax charge in respect of prior years
Tax on share-based payments recognised in equity
Adjustment in respect of change in rates

Total tax expense

2019
£m

22.7

4.3

–
(0.8)
(0.2)
0.1
–

3.4

2018
£m

0.6
0.1
–

0.7

0.1

0.8

2018
£m

2.6
–

2.6

(0.2)
–
0.1

(0.1)

2.5

2018
£m

22.1

4.2

0.1
(1.8)
–
–
–

2.5

Changes in tax rates and factors affecting the future tax charge
A reduction in the uK corporation tax rate from 19% to 17% from 1 April 2020 has been substantively enacted. Deferred taxes at the 
year-end date have been measured using these enacted tax rates and reflected in the Financial statements.

on 11 March 2020 the uK Government announced that the rate reduction would be cancelled. once enacted, this will increase the 
deferred tax liability by £0.3 million.

There are no material uncertain tax provisions.

Tax on non-underlying items
Non-underlying tax in the prior year includes a credit of £0.8 million, being the benefit of a second patent Box claim in the year.

Tax included in Other Comprehensive Income
The tax credit arising on share-based payments within other Comprehensive Income is £88,000 (2018: charge of £36,000).

Based on the current investment plans of the Group, and assuming the rates of capital allowances on capital expenditure continue into 
the future, there is little prospect of any significant part of the deferred tax liability becoming payable over the next three years.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

117

C_GEN_PageC_GEN_PageL2C_GEN Section/Notes to the Consolidated Financial Statements continued
For the year ended 31 December 2019

12 Earnings per share
Basic earnings per share is calculated by dividing the net profit for the year attributable to ordinary shareholders by the weighted 
average number of ordinary shares outstanding during the year. Diluted earnings per share is calculated by adjusting the earnings and 
number of shares for the effects of dilutive options. Adjusted earnings per share excludes the impact of non-underlying items.

profit attributable to ordinary shareholders

profit attributable to ordinary shareholders excluding non-underlying items

Weighted average number of shares – basic
Weighted average number of shares – diluted

Basic earnings per share
Adjusted basic earnings per share
Diluted earnings per share
Adjusted diluted earnings per share

13 Dividends

Dividends paid during the year
Final dividend for 2018 of 6.2p per share (2017: 6.0p per share)
Interim dividend for 2019 of 3.2p per share (2018: 3.1p per share)

Dividends proposed
Final dividend for 2019 of 6.4p per share (2018: 6.2p per share)

14 Property, plant and equipment

Cost
Balance at 1 January 2018
Additions
Added on acquisition
Disposals
Transfers

Balance at 1 January 2019
Additions
Added on acquisition
Disposals
Transfers

Balance at 31 December 2019

Accumulated depreciation
Balance at 1 January 2018
Charge for the year
Disposals

Balance at 1 January 2019
Charge for the year
Disposals

Balance at 31 December 2019

Net book value
At 31 December 2019

At 31 December 2018

Freehold
property
£m

Leasehold
improvements
£m

Plant and
machinery
£m

Motor
vehicles
£m

Office
equipment
and fixtures
£m

Assets 
under
construction
£m

8.7
–
–
–
0.3

9.0
–
–
–
–

9.0

0.9
0.2
–

1.1
0.2
–

1.3

7.7

7.9

0.2
–
–
–
–

0.2
–
–
–
–

0.2

0.1
–
–

0.1
–
–

0.1

0.1

0.1

38.7
2.4
1.3
(0.2)
4.2

46.4
6.3
–
(0.6)
8.7

60.8

17.2
5.3
(0.2)

22.3
5.4
(0.6)

27.1

33.7

24.1

0.2
–
0.1
–
–

0.3
0.1
–
(0.1)
–

0.3

0.1
–
–

0.1
0.1
(0.1)

0.1

0.2

0.2

0.1
–
–
(0.1)
–

–
0.1
–
–
–

0.1

0.1
–
(0.1)

–
0.1
–

0.1

–

–

1.7
6.0
–
–
(5.0)

2.7
8.9
–
–
(9.1)

2.5

–
–
–

–
–
–

–

2.5

2.7

118

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

2019
£m

19.3

19.3

2018
£m

19.6

19.2

Number

Number

100,316,692
100,720,559

100,278,663
100,627,058

Pence

19.3
19.3
19.2
19.2

2019
£m

6.2
3.2

9.4

6.4

pence

19.6
19.1
19.5
19.1

2018
£m

6.0
3.1

9.1

6.2

Total
£m

49.6
8.4
1.4
(0.3)
(0.5)

58.6
15.4
–
(0.7)
(0.4)

72.9

18.4
5.5
(0.3)

23.6
5.8
(0.7)

28.7

44.2

35.0

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Included within freehold property is non-depreciable land of £2.3 million (31 December 2018: £2.3 million).

During the year £0.4 million of assets under construction were transferred to Intangible Assets.

15 Right-of-use assets

Balance at 1 January 2019 on adoption of IFRS 16
Additions
Disposals

Balance at 31 December 2019

Accumulated amortisation
Balance at 1 January 2019 on adoption of IFRS 16
Charge for the year
Disposals

Balance at 31 December 2019

Net book value
At 31 December 2019

Leasehold
Improvements
£m

Motor
vehicles
£m

Office
equipment 
and fixtures
£m

26.0
2.9
(0.5)

28.4

–
6.4
(0.4)

6.0

9.1
7.5
(0.3)

16.3

–
3.8
(0.3)

3.5

0.1
–
–

0.1

–
–
–

–

Total
£m

35.2
10.4
(0.8)

44.8

–
10.2
(0.7)

9.5

22.4

12.8

0.1

35.3

The Group adopted IFRs 16 leases on 1 January 2019, recognising right-of-use assets of £35.2 million (see Note 1).

16 Intangible assets

Cost
Balance at 1 January 2018
Additions
Added on acquisition
Transfers

Balance at 1 January 2019
Additions
Added on acquisition
Adjustments in respect of prior periods
Transfers

Balance at 31 December 2019

Accumulated amortisation
Balance at 1 January 2018
Charge for the year
Transfers

Balance at 1 January 2019
Charge for the year

Balance at 31 December 2019

Net book value
At 31 December 2019

At 31 December 2018

Software
£m

Technology
-based
£m

Customer
-related
£m

Marketing
-related
£m

Goodwill
£m

1.5
0.2
–
0.4

2.1
0.1
–
–
0.4

2.6

0.5
0.2
–

0.7
0.3

1.0

1.6

1.4

1.6
–
–
–

1.6
–
–
–
–

1.6

0.4
0.1
–

0.5
0.1

0.6

1.0

1.1

6.3
–
1.4
(0.4)

7.3
–
0.2
–
–

7.5

2.2
1.0
(0.3)

2.9
1.1

4.0

3.5

4.4

6.3
–
–
–

6.3
–
–
–
–

6.3

1.6
0.3
–

1.9
0.3

2.2

4.1

4.4

8.5
–
8.0
–

16.5
–
0.2
0.1
–

16.8

–
–
–

–
–

–

16.8

16.5

Total
£m

24.2
0.2
9.4
–

33.8
0.1
0.4
0.1
0.4

34.8

4.7
1.6
(0.3)

6.0
1.8

7.8

27.0

27.8

During 2018 customer-related intangible assets with a net book value of £0.1 million were transferred to Contract Assets within Trade 
and other Receivables.

Goodwill of £0.1 million was added in the year in respect of the acquisition of Kent Building plastics following a final assessment of the 
fair value of assets and liabilities acquired, which were provisionally assessed as at 31 December 2018.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

119

C_GEN_PageC_GEN_PageL2C_GEN Section/Notes to the Consolidated Financial Statements continued
For the year ended 31 December 2019

17 Impairment
For the purpose of impairment testing, goodwill is allocated to Cash Generating units (‘CGus’) as follows:

Ecoplas
Eurocell Building plastics
Eurocell profiles
Vista panels
s & s plastics
security Hardware

2019
£m

5.8
5.1
3.3
2.2
0.2
0.2

2018
£m

5.8
4.8
3.3
2.2
0.2
0.2

16.8

16.5

During the year the Group recognised Goodwill of £0.2 million in respect of the acquisition of Trimseal and £0.1 million in respect of the 
prior year acquisition of Kent Building plastics, which have both been incorporated into the Eurocell Building plastics CGu following the 
integration of those businesses.

The recoverable amounts of the CGus have been determined from ‘value-in-use’ calculations which have been predicated on 
discounted pre-tax cash flow projections based on a three-year business plan approved by the Board. These projections are based on 
all available information and growth rates do not exceed growth rates achieved in prior periods.

The key assumptions in preparing these forecasts are in line with our published strategy of continuing to open further branches, 
developing new products, increasing our use of recycled materials and adding bolt-on acquisitions when they arise.

period on which management approved forecasts are based (years)
Discount rate (pre-tax)
profit growth rate in perpetuity

2019

3
10%
2%

2018

3
10%
2%

The goodwill is considered to have an indefinite useful life. The discount rate was estimated based on past experience and an 
estimated industry average weighted average cost of capital.

The total recoverable amount in respect of goodwill, as assessed by the Directors using the above assumptions, is greater than the 
carrying amount and therefore no impairment charge has been recorded. With the exception of Ecoplas, the Directors consider that it 
is not reasonably possible for the assumptions to change so significantly as to eliminate the headroom. For Ecoplas, sales would have 
to be 30% lower than projected over the forecast period for goodwill to be at risk of impairment.

18 Inventories

Raw materials
Work in progress
Finished goods and goods for resale

2019
£m

2.2
2.0
33.1

37.3

2018
£m

2.8
1.6
23.9

28.3

All inventories are carried at cost less a provision to take account of slow-moving and obsolete items. At 31 December 2019 the 
inventory provision amounted to £1.9 million (2018: £1.8 million).

120

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

19 Trade and other receivables

Trade receivables
less: provision for impairment of trade receivables
less: provision for rebates payable

Net trade receivables

Contract assets

Total financial assets other than cash and cash equivalents classified as loans and receivables
prepayments
other receivables

Total trade and other receivables

Trade receivables are non-interest bearing and are generally on 30 days credit.

2019
£m

36.9
(1.6)
(0.9)

34.4

3.1

37.5
3.3
0.1

40.9

2018
£m

34.8
(0.8)
(0.4)

33.6

3.1

36.7
3.1
0.5

40.3

The fair values of trade and other receivables classified as loans and receivables are not materially different to their carrying values.

The Group applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for all 
financial assets. In measuring expected credit losses for trade receivables, receivables have been grouped based on shared 
characteristics and days past due.

Expected loss rates are derived based upon the payment profile of sales over a 3-year period before 31 December 2019, and the 
corresponding credit losses experienced. These rates are then adjusted to reflect current and forward-looking information on 
macroeconomic factors affecting the ability of customers to settle receivables, including GDp, the rate of unemployment, new housing 
starts, interest rates and household disposable income.

The closing loss allowances for trade receivables and contract assets as at 31 December 2019 reconcile to the opening loss 
allowances as follows:

Trade receivables

Contract assets

At 1 January
Charged during the year
Released or utilised during the year
Receivables written-off during the year as uncollectible

At 31 December

2019
£m

0.8
1.5
(0.5)
(0.2)

1.6

2018
£m

0.8
0.9
(0.4)
(0.5)

0.8

2019
£m

2018
£m

–
–
–
–

–

–
–
–
–

–

Trade receivables and contract assets are written off where there is no reasonable expectation of recovery. Indicators that there is no 
reasonable expectation of recovery include, amongst others, the failure of a debtor to engage in a repayment plan with the Group, and 
a failure to make contractual payments for a period of greater than 120 days past due. Impairment losses on trade receivables and 
contract assets are presented as net impairment losses within operating profit. subsequent recoveries of amounts previously written 
off are credited against the same line item.

At 31 December 2019

Expected loss rate

Gross carrying amount – trade receivables
Gross carrying amount – contract assets

Loss allowance

At 31 December 2018

Expected loss rate

Gross carrying amount – trade receivables
Gross carrying amount – contract assets

Loss allowance

More than 
30 days 
past due
£m

More than  
60 days 
past due 
£m

More than 
90 days
past due
£m

More than 
120 days
past due
£m

0.2%

0.5%

75%

50%

10.8
–

–

5.3
–

0.1

0.7
–

0.6

1.7
–

0.9

More than  
30 days 
past due
£m

More than  
60 days 
past due 
£m

More than 
90 days
past due
£m

More than 
120 days
past due
£m

0.2%

13.2
–

–

0.5%

15%

33%

5.0
–

–

–
–

–

2.1
–

0.7

Current
£m

0.2%

18.4
3.1

–

Current
£m

0.2%

14.5
3.1

–

Total
£m

3%

36.9
3.1

1.6

Total
£m

2%

34.8
3.1

0.7

Contract assets of £1.9m (2018: £2.6m) were added in the year. Amounts amortised in the period were £1.9m (2018: £1.1m).

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

121

C_GEN_PageC_GEN_PageL2C_GEN Section/Notes to the Consolidated Financial Statements continued
For the year ended 31 December 2019

20 Borrowings
The book value and fair value of borrowings are as follows:

Non-current
Bank borrowings unsecured

Total borrowings

Book value
2019
£m

Fair value
2019
£m

Book value
2018
£m

Fair value
2018
£m

39.5

39.5

39.5

39.5

29.4

29.4

29.4

29.4

The bank borrowings outstanding at 31 December 2019 are classified as non-current liabilities as they relate to committed facilities 
available to the Group until 2023. The book value and fair value are not considered to be materially different.

Borrowings
At 31 December 2019 the Company had a £60 million committed multi-currency revolving unsecured credit facility with Barclays Bank 
plc and HsBC uK Bank plc which expires in 2023. The facility was increased to £75 million in March 2020.

Borrowings of £40.0 million were drawn down at 31 December 2019 (2018: £30.0 million) less unamortised issue costs of £0.5 million 
(2018: £0.6 million).

Interest is charged at an excess over base rate of between 1.25% and 2.25% per annum and is dependent upon the ratio of total net 
debt to consolidated EBITDA (on a pre-IFRs 16 basis).

Based upon current economic and market trends, management consider that the sterling lIBoR rate (or any relevant rate that replaces 
lIBoR) will remain relatively stable during the next reporting period to 31 December 2020, and any changes, when applied to the 
Group’s current bank borrowings of £40.0 million would not lead to a significant change in finance expense.

All of the Group’s borrowings are denominated in sterling.

The analysis of repayments on the combined borrowings is as follows:

2019
£m

–
–
40.0

40.0

2019
£m

28.6
4.2
1.0
6.0

39.8

2018
£m

–
–
30.0

30.0

2018
£m

29.7
4.1
1.1
6.4

41.3

0.5

1.2

Within 1 year or repayable on demand
Between 1 and 2 years
Between 2 and 5 years

21 Trade and other payables

Current liabilities
Trade payables
other tax and social security
other payables
Accruals

Total current trade and other payables

Non-current liabilities
other payables

Book values approximate to fair value at 31 December 2019 and 2018.

122

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

22 Lease liabilities

Lease liabilities
Current
Non-current

Total discounted lease liabilities at 31 December 2019

Maturity analysis
– less than one year
– one to five years
– More than five years

Total undiscounted lease liabilities at 31 December 2019

23 Provisions

At 1 January 2018
Credited to statement of Comprehensive Income
Discounting of provisions
utilised
Added on acquisition

At 1 January 2019
Released to statement of Comprehensive Income
Discounting of provisions
utilised

At 31 December 2019

Current
Non-current

At 31 December 2019

2019
£m

8.3
25.8

34.1

2019
£m

9.0
23.5
3.6

36.1

2018
£m

–
–

–

2018
£m

–
–
–

–

Dilapidations 
and
environmental
provisions
£m

1.1
(0.2)
–
(0.1)
0.8

1.6
(0.4)
–
(0.4)

0.8

0.2
0.6

0.8

Dilapidations and environmental provisions
under property lease agreements, the Group has obligations to maintain all properties to the standard that prevailed at the inception of 
the respective leases. The provision represents the Directors’ best estimate of the costs associated with this obligation.

The timing of the utilisation of the provision is variable dependent on the lease expiry dates of the properties concerned, which vary 
between 1 and 10 years.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

123

C_GEN_PageC_GEN_PageL2C_GEN Section/Notes to the Consolidated Financial Statements continued
For the year ended 31 December 2019

24 Deferred tax
The movement in the net deferred tax liability is as follows:

At 1 January
(Debited)/credited to statement of Comprehensive Income
Credited to equity
Added on acquisition
Recognised on acquisition

At 31 December

2019
£m

2018
£m

(2.5)
(0.2)
0.1
–
–

(2.6)

(2.2)
0.1
–
(0.2)
(0.2)

(2.5)

Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax assets 
where the Directors believe it is probable that these assets will be recovered.

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by 
IAs 12) during the year, together with amounts recognised in the Consolidated statement of Comprehensive Income and amounts 
recognised in other Comprehensive Income are as follows:

Accelerated capital allowances/intangible fixed assets
other temporary differences

Net tax assets/(liabilities)

Asset
2019
£m

–
0.4

0.4

Liability
2019
£m

(3.0)
–

(3.0)

* 

Included in the net liability is a deferred tax liability of £35,000 relating to the acquisition of Trimseal limited.

Accelerated capital allowances/intangible fixed assets
other temporary differences

Net tax assets/(liabilities)

Asset
2018
£m

0.2
0.1

0.3

liability
2018
£m

(2.9)
0.1

(2.8)

Statement of 
Comprehensive 
Income
2019
£m

(0.4)
0.2

(0.2)

statement of 
Comprehensive 
Income
2018
£m

0.1
–

0.1

Net*
2019
£m

(3.0)
0.4

(2.6)

Net*
2018
£m

(2.7)
0.2

(2.5)

Equity
2019
£m

–
0.1

0.1

Equity
2018
£m

–
–

–

* 

Included in the net liability is a deferred tax liability of £425,000 relating to the acquisitions of Ecoplas limited and Kent Building plastics limited.

25 Share capital

ordinary shares of £0.001 each

ordinary shares of £0.001 each

share premium account

Allotted, called up and fully paid

2019
Number

2018
Number

100,335,353

100,310,472

2019
£m

0.1

2.4

2018
£m

0.1

2.4

The ordinary shares carry the rights to attend and vote at general meetings, the right to receive payment in respect of dividends 
declared and the right to participate in the distribution of capital. The ordinary shares are not redeemable.

During the year no shares were issued in respect of share-based payment transactions for Directors and 24,881 shares vested and 
were issued in respect of share-based payment transactions for other key management personnel.

124

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

26 Share-based payments
The Group enters into equity-settled payment transactions with its employees. For the year ended 31 December 2019, the charge was 
£0.4 million (2018: £0.2 million). The overall Consolidated statement of Financial position is unchanged as a result of this.

The Group operates an annual save As You Earn scheme, allowing employees to make monthly contributions over a three year period 
which are then used to purchase Company shares at a fixed price. This price is agreed at the inception of the scheme, and carried a 
discount on the market value at that date of 20%.

For details of share-based payment schemes see pages 82 to 83 of the Directors’ Remuneration Report.

No further disclosure has been provided on the grounds of materiality.

27 Contingent assets and liabilities
The Group has entered into a cross-guarantee arrangement to cover the bank borrowings of all other Group companies in the event of 
default. As at 31 December 2019 the bank borrowings were £40.0 million (2018: £30.0 million).

The Group had no other material contingent assets or liabilities (31 December 2018: £nil).

28 Retirement benefits
The Group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group in 
an independently administered fund. The pension cost represents contributions payable by the Group to the fund and amounted to 
£1.8 million (2018: £1.4 million).

29 Related party transactions
The remuneration of Executive and Non-executive Directors is disclosed on pages 72 to 86.

Transactions with key management personnel
Kalverboer Management uK llp is controlled by p H l Kalverboer, who until May 2019 was a Director of Eurocell plc. Kellmann 
Recruitment limited is controlled by T Kelly, a close family member of M Kelly who is a Director of Eurocell plc.

Kellmann Recruitment limited – recruitment services
Kalverboer Management uK llp – Director Remuneration

The following balances are outstanding at the balance sheet date:

Kellmann Recruitment limited
Kalverboer Management uK llp

2019
£000

22
17

2019
£000

–
–

2018
£000

70
40

2018
£000

–
20

30 Acquisition of subsidiary
on 6 March 2019, the Group acquired 100% of the ordinary share capital of Trimseal limited, a distributer of building plastic materials, 
for a cash consideration of £0.4 million. on acquisition, customer relationship intangible assets of £0.2 million and goodwill of 
£0.2 million were recognised. The fair value of the net assets acquired was not material.

sales of £0.5 million were recognised in the Consolidated Income statement in 2019, with no material impact on profit. Had the 
acquisition occurred on 1 January 2019, revenue and profits would be materially the same.

In 2019 the Group made payments of deferred consideration in respect of the acquisitions of s. and s. plastics limited, security 
Hardware limited and Kent Building plastics limited of £0.2 million, £0.1 million and £0.4 million respectively. Total cash flows in 
respect of acquisitions were therefore £1.1 million.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

125

C_GEN_PageC_GEN_PageL2C_GEN Section/Notes to the Consolidated Financial Statements continued
For the year ended 31 December 2019

31 Reconciliation of profit after tax to cash generated from operations

Profit after tax
Taxation
Finance expense

Operating profit
Adjustments for:
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Amortisation of intangible assets
profit on sale of property, plant and equipment and intangible assets
share-based payments
Increase in inventories
Increase in trade and other receivables
(Decrease)/increase in trade and other payables
Decrease in provisions

2019
£m

19.3
3.4
1.9

24.6

5.8
10.2
1.8
–
0.4
(9.0)
(1.7)
(2.3)
(0.8)

29.0

2018
£m

19.6
2.5
0.8

22.9

5.5
–
1.6
–
0.2
(6.8)
(7.0)
5.5
(0.2)

21.7

Cash generated from operations

32 Reconciliation of net debt

Cash and cash equivalents
Lease liabilities
Borrowings

Total

1 January
2019
£m

Added on
acquisition
£m

Cash flows
£m

Non-cash
movements*
£m

31 December
2019
£m

5.9
(34.6)
(29.4)

(58.1)

–
–
(0.1)

(0.1)

(1.0)
10.7
(9.9)

(0.2)

–
(10.2)
(0.1)

(10.3)

4.9
(34.1)
(39.5)

(68.7)

*  Non-cash movements in borrowings relate to the recognition and amortisation of prepaid arrangement fees in respect of the Group’s borrowings. Non-cash movements in 

lease liabilities represents new lease liabilities recognised.

Cash and cash equivalents
Borrowings

Total

1 January
2018
£m

11.4
(25.9)

(14.5)

Added on
acquisition
£m

–
(1.1)

(1.1)

Cash flows
£m

(5.5)
(2.9)

(8.4)

*  Non-cash movements relate to the amortisation of arrangement fees in respect of the Group’s borrowings.

Non-cash
movements*
£m

31 December
2018
£m

–
0.5

0.5

31 December 2019

Cash and cash equivalents
lease liabilities
Borrowings

Total

31 December 2018

Cash and cash equivalents
Borrowings

Total

Current
assets
£m

4.9
–
–

4.9

Current
 assets
£m

5.9
–

5.9

Current 
liabilities
£m

Non-current
liabilities
£m

–
(8.3)
–

(8.3)

–
(25.8)
(39.5)

(65.3)

Current 
liabilities
£m

Non-current 
liabilities
£m

–
–

–

–
(29.4)

(29.4)

5.9
(29.4)

(23.5)

Total
£m

4.9
(34.1)
(39.5)

(68.7)

Total
£m

5.9
(29.4)

(23.5)

33 Events after the balance sheet date
on 2 January 2020 the Group signed the lease for a new warehouse facility with annual rentals of £1.5 million and a lease term of 
15 years. A right-of-use asset and lease liability of £17.2 million were recognised at this date.

on 10 March 2020 the Group increased its unsecured, multi-currency revolving credit facility, provided by Barclays Bank plc and HsBC 
uK Bank plc, by £15 million to £75 million.

The Directors are not aware of any other material events that have occurred after 31 December 2019 which would require disclosure under IAs 10.

126

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/Company statement of Financial position

OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Company Statement of Financial Position
As at 31 December 2019

Assets
Non-current assets
Investments

Total non-current assets

Current assets
Trade and other receivables
Deferred tax

Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables

Total current liabilities

Non-current liabilities
Borrowings

Total non-current liabilities

Total liabilities

Net assets

Issued capital and reserves attributable to owners of the Company
share capital
share premium account
share-based payment reserve
Retained earnings

Total equity

Note

36

37
38

39

40

25
25
26

2019
£m

2018
£m

17.8

17.8

55.6
0.3

55.9

73.7

(0.1)

(0.1)

(39.5)

(39.5)

(39.6)

34.1

0.1
2.4
0.9
30.7

34.1

17.8

17.8

40.9
0.1

41.0

58.8

(0.2)

(0.2)

(29.4)

(29.4)

(29.6)

29.2

0.1
2.4
0.4
26.3

29.2

A separate statement of Comprehensive Income for the Company is not presented, in accordance with section 408 of the Companies 
Act 2006. The Company recognised a profit of £13.8 million in the year (2018: £19.2 million). Dividend income from subsidiary 
undertakings included in the results was £15.0 million (2018: £21.0 million).

The Financial statements on pages 127 to 133 were approved and authorised for issue by the Board of Directors on 12 March 2020 
and were signed on its behalf by:

Mark Kelly 
Director 

Michael Scott
Director

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

127

C_GEN_PageL2C_GEN Section/ 
 
 
 
 
 
 
Balance at 31 December 2019

0.1

2.4

30.7

34.1

Company statement of Changes in Equity

Share 
premium
account
£m

Share-
based 
payment
reserve
£m

Retained
earnings
£m

2.4

0.4

26.3

Share
capital
£m

0.1

share
capital
£m

0.1

share 
premium
account
£m

share-based 
payment
reserve
£m

2.1

0.5

Retained
earnings
£m

16.2

–

–

–
–
–
–

–

–

–

–
–
–
–

–

–

–

–
–
–
–

–

0.1

–

–

0.3
–
–
–

0.3

2.4

13.8

13.8

–
–
–
(9.4)

(9.4)

–

–

–
0.4
0.1
–

0.5

0.9

–

–

19.2

19.2

(0.3)
0.2
–
–

(0.1)

–
–
–
(9.1)

(9.1)

Total
equity
£m

29.2

13.8

13.8

–
0.4
0.1
(9.4)

(8.9)

Total
equity
£m

18.9

19.2

19.2

–
0.2
–
(9.1)

(8.9)

0.4

26.3

29.2

Company Statement of Changes in Equity
For the year ended 31 December 2019

Balance at 1 January 2019

Comprehensive income for the year
profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Exercise of share options
share-based payments
Deferred tax on share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Balance at 1 January 2018

Comprehensive income for the year
profit for the year

Total comprehensive income for the year

Contributions by and distributions to owners
Exercise of share options
share-based payments
Deferred tax on share-based payments
Dividends paid

Total transactions with owners recognised directly in equity

Balance at 31 December 2018

128

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/Notes to the Company  

Financial statements

OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

Notes to the Company Financial Statements
For the year ended 31 December 2019

34 Accounting policies (Company)
Corporate information
Eurocell plc (the ‘Company’) is a publicly listed company incorporated and domiciled in England and Wales. The registered office is 
Fairbrook House, Clover Nook Road, Alfreton, Derbyshire, DE55 4RF.

The Company is principally engaged as a holding company for its subsidiaries which are engaged in the extrusion of pVC window and 
building products to the new and replacement window market and the sale of building materials across the uK.

Basis of preparation
The principal accounting policies adopted in the preparation of the Financial statements are set out below. The policies have been 
consistently applied to all the years presented, unless otherwise stated.

The Company has adequate resources to continue in operational existence for the foreseeable future and, as a result of this, the going 
concern basis has been adopted in preparing the Financial statements.

The Company Financial statements have been prepared in accordance with Financial Reporting standard 101, Reduced Disclosure 
Framework (‘FRs 101'). These Financial statements have been prepared under the historical cost convention in accordance with 
uK GAAp and the Companies Act 2006.

Changes in accounting policies and disclosures applicable to the Company
on 1 January 2019 the Company adopted IFRs 16 leases. There was no impact on the Financial statements.

Investments in subsidiary undertakings
Investments in subsidiaries are stated at cost less provision for impairment.

Financial assets
The Company classifies all of its financial assets as loans and receivables and has not classified any of its financial assets as held 
to maturity.

loans and receivable assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an active 
market. They arise principally through the provision of goods and services to customers (e.g. trade receivables), but also incorporate 
other types of contractual monetary asset. They are initially recognised at fair value plus transaction costs that are directly attributable 
to their acquisition or issue, and are subsequently carried at amortised cost using the effective interest rate method, less provision 
for impairment.

Impairment provisions are recognised when there is objective evidence (such as significant financial difficulties on the part of the 
counterparty or default or significant delay in payment) that the Company will be unable to collect all of the amounts due under the 
terms receivable, the amount of such a provision being the difference between the net carrying amount and the present value of the 
future expected cash flows associated with the impaired receivable. For trade receivables, which are reported net, such provisions are 
recorded in a separate allowance account with the loss being recognised within administrative expenses in the statement of 
Comprehensive Income. on confirmation that the trade receivable will not be collectable, the gross carrying value of the asset is written 
off against the associated provision.

From time to time, the Company elects to renegotiate the terms of trade receivables due from customers with which it has previously 
had a good trading history. such renegotiations will lead to changes in the timing of payments rather than changes to the amounts 
owed and, in consequence, the new expected cash flows are discounted at the original effective interest rate and any resulting 
difference to the carrying value is recognised in administrative expenses.

The Company’s loans and receivables comprise trade and other receivables and cash and cash equivalents in the balance sheet.

Financial liabilities
The Company classifies its financial liabilities as other financial liabilities which include the following items:
•  Bank borrowings which are initially recognised at fair value net of any transaction costs directly attributable to the issue of the 

instrument. such interest-bearing liabilities are subsequently measured at amortised cost using the effective interest rate method, 
which ensures that any interest expense over the period to repayment is at a constant rate on the balance of the liability carried in 
the balance sheet. Further information is provided in Note 3. 

•  Trade payables and other short-term monetary liabilities, which are initially recognised at fair value and subsequently carried at 

amortised cost using the effective interest method. 

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

129

C_GEN_PageL2C_GEN Section/Notes to the Company Financial Statements continued
For the year ended 31 December 2019

Deferred taxation
Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from its 
tax base, except for differences arising on:
•  the initial recognition of goodwill; 
•  the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 

affects neither accounting nor taxable profit; and 

•  investments in subsidiaries and jointly controlled entities where the Company is able to control the timing of the reversal of the 

difference and it is probable that the difference will not reverse in the foreseeable future. 

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against which 
the difference can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the reporting date 
and are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered).

Deferred tax assets and liabilities are offset when the Company has a legally enforceable right to offset current tax assets and liabilities 
and the deferred tax assets and liabilities relate to taxes levied by the same tax authority on either:
•  the same taxable Group company; or 
•  different Group entities which intend either to settle current tax assets and liabilities on a net basis, or to realise the assets and settle 
the liabilities simultaneously, in each future period in which significant amounts of deferred tax assets or liabilities are expected to be 
settled or recovered. 

Share capital
The Company’s ordinary shares are classified as equity instruments.

Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when paid. 
In the case of final dividends, this is when approved by the shareholders at the Annual General Meeting.

Further information regarding dividends is provided in Note 13.

FRS 101 exemptions
The following exemptions from the requirements of IFRs have been applied in the preparation of the Company Financial statements, in 
accordance with FRs 101:

paragraphs 45(b) and 46 to 52 of IFRs 2, share-based payment (details of the number and weighted-average exercise prices of share 
options, and how the fair value of goods or services received was determined).

paragraph 38 of IAs 1, presentation of Financial statements, comparative information requirements in respect of:
i.  paragraph 79(a)(iv) of IAs 1; 
ii.  paragraph 73(e) of IAs 16 property, plant and Equipment; and 
iii.  paragraph 118(e) of IAs 38 Intangible Assets (reconciliations between the carrying amount at the beginning and end of the period). 

The following paragraphs of IAs 1, presentation of Financial statements:
•  10(d), (statement of cash flows); 
•  10(f) (a statement of financial position as at the beginning of the preceding period when an entity applies an accounting policy 
retrospectively or makes a retrospective restatement of items in its Financial statements, or when it reclassifies items in its 
Financial statements); 

•  16 (statement of compliance with all IFRs); 
•  38A (requirement for minimum of two primary statements, including cash flow statements); 
•  38B-D (additional comparative information); 
•  40A-D (requirements for a third statement of financial position); 
•  111 (cash flow statement information); and 
•  134-136 (capital management disclosures). 

paragraph 30 and 31 of IAs 8 Accounting policies, Changes in Accounting Estimates and Errors (requirement for the disclosure of 
information when an entity has not applied a new IFRs that has been issued but is not yet effective).

paragraph 17 of IAs 24, Related party Disclosures (key management compensation).

The requirements in IFRs 7 Financial Instruments: Disclosures.

The requirements in IAs 24, Related party Disclosures to disclose related party transactions entered into between 2 or more members 
of a group.

130

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

35 Employee benefits expense

staff costs (including Directors) comprise:
Wages and salaries
social security contributions and similar taxes

The average number of monthly employees was 3 (2018: 3).

36 Investments

Cost

At 31 December 2019 and at 31 December 2018

2019
£m

0.3
–

0.3

2018
£m

0.2
–

0.2

Investments in
subsidiary
undertakings
£m

17.8

The subsidiaries of Eurocell plc, all of which have been incorporated in the united Kingdom are included in these Consolidated 
Financial statements, as follows:

Name

principal activity

Eurocell Holdings limited*
Eurocell Group limited
Eurocell Building plastics limited
Eurocell profiles limited
Vista panels limited
security Hardware limited
Ecoplas limited
Kent Building plastics limited
Trimseal limited
s&s plastics limited
Fairbrook Group limited
Fairbrook limited
Fairbrook Holdings limited
Eurocell Window systems limited
Eurocell plastics limited
Cavalok Building products limited
Merritt plastics limited
Merritt Engineering limited
Deeplas limited
Deeplas Building plastics limited
Ampco 113 limited

*  Directly held by Eurocell plc.

Holding company
Holding company
sale of building plastic materials
Manufacture and sale of building plastic materials
Manufacture and sale of doors
sale of locks and security hardware products
Recycler of pVC windows
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant

Holding

2019

2018

100%
100%
100%
100%
100%
100%
95%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

100%
100%
100%
100%
100%
100%
95%
100%
n/a
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

All of the above have a registered address of Fairbrook House, Clover Nook Road, Alfreton, Derbyshire, DE55 4RF.

The Company has guaranteed the liabilities of Trimseal limited in order that it qualifies for the exemption from audit under section 479A 
of the Companies Act 2006 in respect of the year ended 31 December 2019.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

131

C_GEN_PageC_GEN_PageL2C_GEN Section/Notes to the Company Financial Statements continued
For the year ended 31 December 2019

37 Trade and other receivables

prepayments and other debtors
Amounts owed by Group undertakings

Total trade and other receivables

2019
£m

0.4
55.2

55.6

2018
£m

0.6
40.3

40.9

Amounts owed by Group undertakings attract interest of 2% and are repayable on demand. 

The Company applies the simplified approach to measuring expected credit losses, which uses a lifetime expected loss allowance for 
all financial assets. In measuring expected credit losses for trade receivables, receivables have been grouped based on shared 
characteristics and days past due. 

The Directors consider that there is no risk of impairment of its amounts owed by Group undertakings as at 31 December 2019.

38 Deferred tax

At 1 January
Credited to equity
Credited to statement of Comprehensive Income

At 31 December

2019
£m

0.1
0.1
0.1

0.3

2018
£m

0.1
–
–

0.1

Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax assets 
where the Directors believe it is probable that these assets will be recovered.

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as permitted by 
IAs 12) during the year, together with amounts recognised in the Consolidated statement of Comprehensive Income and amounts 
recognised in other Comprehensive Income are as follows:

other temporary differences

Net tax assets

other temporary differences

Net tax assets

39 Trade and other payables

Trade and other payables

Total current liabilities

Asset
2019
£m

0.3

0.3

Asset
2018
£m

0.1

0.1

Liability
2019
£m

–

–

liability
2018
£m

–

–

Net
2019
£m

0.3

0.3

Net
2018
£m

0.1

0.1

Statement of 
Comprehensive 
Income
2019
£m

0.1

0.1

statement of 
Comprehensive 
Income
2018
£m

–

–

2019
£m

0.1

0.1

Equity
2019
£m

0.1

0.1

Equity
2018
£m

–

–

2018
£m

0.2

0.2

Book values approximate to fair value at 31 December 2019 and 2018.

Trade payables are non-interest bearing and are generally settled on 30-60 day terms.

132

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageC_GEN_PageL2C_GEN Section/OVERVIEW

STRaTEGIC REPORT

CORPORaTE GOVERnanCE

FInanCIal STaTEmEnTS

40 Borrowings
The book value and fair value of borrowings are as follows:

Non-current
Bank borrowings unsecured

Total borrowings

Book value
2019
£m

Fair value
2019
£m

Book value
2018
£m

Fair value
2018
£m

39.5

39.5

39.5

39.5

29.4

29.4

29.4

29.4

Borrowings
At 31 December 2019 the Company had a £60 million committed multi-currency revolving unsecured credit facility with Barclays Bank 
plc and HsBC uK Bank plc which expires in 2023. The facility was increased to £75 million in March 2020.

Borrowings of £40.0 million were drawn down at 31 December 2019 (2018: £30.0 million) less unamortised issue costs of £0.5 million 
(2018: £0.6 million).

Interest is charged at an excess over base rate of between 1.25% and 2.25% per annum and is dependent upon the ratio of total net 
debt to consolidated EBITDA (on a pre-IFRs 16 basis).

Based upon current economic and market trends, management consider that the sterling lIBoR rate (or any other benchmark interest 
rate that may replace lIBoR) will remain relatively stable during the next reporting period to 31 December 2019, and any changes, 
when applied to the Company’s current bank borrowings of £40.0 million would not lead to a significant change in finance expense.

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

133

C_GEN_PageC_GEN_PageL2C_GEN Section/Company Information

Company Information
For the year ended 31 December 2019

Directors

Bob lawson
Frank Nelson
Martyn Coffey
sucheta Govil
Mark Kelly
Michael scott

Registered Number

08654028

Registered Office

Independent Auditors

Bankers

Fairbrook House
Clover Nook Road
Alfreton
Derbyshire
DE55 4RF

pricewaterhouseCoopers llp
Chartered Accountants and statutory Auditors
one Chamberlain square
Birmingham
B3 3AX

Barclays Bank plc
1 Churchill place
london
E14 5Hp

HsBC uK Bank plc
1 Centenary square
Birmingham
B1 1HQ

134

EUROCEll PlC  ANNuAl REpoRT AND ACCouNTs 2019

C_GEN_PageL2C_GEN Section/E

u

r

o

c

e

l

l

p

l

c

A

n

n

u

a

l

R

e

p

o

r

t

a

n

d

A

c

c

o

u

n

t

s

2

0

1

9

For more investor information visit,
www.eurocell.co.uk/investors

Fairbrook House
Clover Nook Rd
Alfreton
Derbyshire
DE55 4RF