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Franchise Brands

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FY2016 Annual Report · Franchise Brands
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“ Building 
on strong 
foundations”

Franchise Brands plc
Annual Report and Accounts 2016

Welcome to our first Annual Report

Franchise Brands plc is  
a group of multi-brand 
franchisors with a 
combined network of  
over 400 franchisees  
in 12 countries across  
3 brands.

Our current principal brands are:

Strategic Report
2016 Highlights 
Q&A Meet the founders 
Executive Chairman’s statement 
Market overview 
Our strategy 
Our business model 
Creating value 
Financial review 
Brand review 
Principal risks and uncertainties 

Corporate governance
Board of Directors 
Chairman’s introduction to governance 
Corporate governance 
Directors’ Remuneration 
Directors’ report 

Financial Statements
Independent auditor’s report 
Consolidated statement of  
comprehensive income 
Consolidated statement of  
financial position 
Consolidated statement of cash flows 
Company statement of cash flows 
Consolidated and Company statement  
of changes in equity 
Notes forming part of the  
financial statements 
Company information 

1
2
4
6
8
10
11
12
14
20

22
24
25
28
30

34

39

40
42
43

44

45
68

 For more on our current brands see page 14

 Visit www.franchisebrands.co.uk for more information

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

1

2016

Highlights

Financial

£4.9m 
(2015: £4.4m)
Revenue

£784k
(2015: £1,115k)
Profit before tax

1.28p
(2015: 2.44p)
Earnings per share

0.17p
(2015: nil)
Dividend per share

£1,112k
(2015: £1,246k)
Cash generated

£3.0m
(2015: £0.5m)
Cash balance

Operational
•  Admission of Franchise Brands to AIM on 5 August 

2016 at 33p per share, raising a net £2.9m. 
•  Acquisition of Barking Mad on 31 October 2016
•  Strengthening of the Board
•  Terms agreed, subject to shareholder approval, for 
the proposed acquisition of Metro Rod Limited

“ Our strategy is to 
develop franchised 
businesses that build 
on our core skills of 
marketing, franchisee 
recruitment and 
support.”

  See additional insight throughout from key 
members of Franchise Brands

Franchise Brands plc 

Stephen Hemsley / 
Executive Chairman

Annual Report and Accounts 2016

Corporate Governance2

Q&A

Meet the founders

After the Franchise Brands IPO, we asked 
the founders to comment on the reasons 
for the floatation, the success so far, and 
their future plans.

Nigel Wray / 
Non-Executive Director
(Left)

Stephen Hemsley /
Executive Chairman
(Right)

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

3

Who are the initial founders of Franchise 
Brands plc?
Stephen Hemsley - Executive Chairman 
In addition to being Executive Chairman of 
Franchise Brands, I am also Non-Executive 
Chairman of Domino’s Pizza. Having 
originally joined Domino’s as Finance 
Director in 1998 when it was still a private 
company, I led Domino’s to an IPO on AIM 
in 1999 before being appointed CEO. 
During my nearly 20-year association with 
Domino’s, the Company has grown from a 
market capitalisation of £25 million to 
around £1.7 billion and from around 100 to 
over 1,000 stores across the UK, Ireland 
and Europe. I originally qualified as a 
Chartered Accountant and spent 10 years 
in the venture capital industry before 
joining Domino’s.

Nigel Wray – Non-Executive Director 
I am an entrepreneurial investor in a  
wide range of both public and private 
companies. Currently I am a shareholder 
and/or director in a wide range of 
companies in sectors as diverse as 
property, leisure, technology, 
pharmaceuticals, IT, stockbroking, 
engineering, e-learning, hotels and 
restaurants, to name a few. I was one  
of the early investors in Domino’s Pizza, 
which is how I first met Stephen,  
and I worked with him at Domino’s 
between 1999 and 2014 when I was also  
a director. Outside of investing, I have a 
passion for sports, and I am the Chairman 
and co-owner of Saracens Rugby Club.

Why did you decide to IPO last year? 
SH: From the very early days of Franchise 
Brands we felt that in addition to growing 
the existing businesses organically, there 
was a great opportunity to acquire new 
franchise businesses to benefit from the 
strong base of expertise and support 
services that Franchise Brands has to offer. 
It soon became clear that an IPO would 
not only provide the means to facilitate 
that expansion, but, importantly, it would 
allow all team members to participate in 
the success and growth of the business as 
shareholders. Finally an IPO helps to raise 
the profile of the organisation, it gives new 
opportunities to our team and allows us to 
both attract and retain great people.

Did you sell down any of your stakes at the 
time of the IPO? 
NW: None of the existing shareholders sold 
any shares at all, which, given the strength 
of the opportunity and future plans, is 
perhaps unsurprising. In fact, the 
Directors, employees and franchisees
subscribed for over 20 per cent of the 
offering.

“ franchisee unit 
level economics 
are critical to 
system success.”

What was your original vision for 
the Company?
SH: Our vision was to create a group of 
franchise businesses that could benefit 
from sharing the same central support 
services, therefore allowing the 
management of these businesses to 
focus on expanding their networks,  
and supporting their franchisees to  
grow their businesses.

What sort of acquisitions do you expect to 
be looking at? 
SH: The Group’s strategy is to pursue  
the selective acquisition of franchise 
businesses that could benefit from the 
Company’s central support services,  
such as marketing, and also the 
experience of the Board and management 
team in developing franchise businesses. 
However, we have received many 
approaches from a wide variety of 
franchise businesses and are open to 
exploring a number of opportunities.

What attracted you to Barking Mad as your 
first acquisition following the IPO? 
SH: This is a market leading B2C business 
which is attractive because it’s an 
established brand and proven concept  
that serviced a similar customer base to 
the Group’s existing brands. It has 
performed well previously and we now 
have the ability to leverage its brand 
recognition by raising its profile and use 
Franchise Brands’ expertise to further grow 
its appeal and recognition with both 
existing and new customers.

How do you hope to grow your existing 
franchise businesses? 
SH: There are two main approaches. 
The first is to work with our franchisees 
to grow their turnover and profitability. 
With ChipsAway, Ovenclean and Barking 
Mad we use both national and local 
marketing to help grow the awareness of 
the brands and consumer enquiries. For 
example, we generated over 248,000 
consumer enquires for ChipsAway in 2016, 
which was our best year ever. The second 
approach is to focus on attracting new 
franchisees to the networks; our ability to 
attract and retain franchisees is a vital 
component in ensuring a robust healthy 
network. 

Will you have to invest heavily in your 
central support services to support a larger 
group as you acquire? 
SH: One of the key benefits of the 
Franchise Brands model is that the 
scalability means that in the majority of 
departments there will be no need for 
additional investment. It’s likely that there 
will be modest, incremental increases in 
areas such as Finance and IT.

How would you compare the opportunity 
for Franchise Brands with that of Domino’s 
Pizza in its early days? 
SH: In the early days the store level 
economics of Domino’s were challenging 
and needed to be established at a level 
that was viable for the franchisees to 
invest £250,000 in each store. Once this 
was achieved the scope for growth in 
profitability and a roll-out across the whole 
of the UK was and remains huge. The 
brands that go to make up Franchise 
Brands are, by contrast, all well established 
with proven viability for the franchisee. 
They are however smaller both in terms of 
the capital needed to start-up and the 
returns that are likely to be generated for 
both the franchisee and franchisor. This is 
why multiple brands sharing the relatively 
fixed cost of central support services is the 
model we have adopted at Franchise 
Brands.

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance 
4

Executive

Chairman’s statement

In my first Chairman’s Statement since our 
IPO in August 2016 I would like to welcome 
our new shareholders. I would also like to 
recognise our original shareholders from 
the formation of the Company in 2008, who 
have not only all stayed with us, but in 
many cases added to their investment in 
the Company at the IPO. Thank you all for 
your support.

The main purpose of the IPO was to put the 
Company in a position to make 
complementary acquisitions of other 
franchise businesses using a combination 
of cash and, most importantly, quoted 
paper. The management team at Franchise 
Brands, whilst very experienced, is small 
and it was therefore vital that any 
acquisition brought with it talented and 
committed management. I believe that 
such management would only be attracted 
to the opportunity offered by joining 
Franchise Brands if part of the 
consideration was paid in marketable 
equity that allowed them to share in the 
rewards of further growing their businesses.

Another key-objective of the IPO was to 
allow our long-serving team members and 
franchisees, who are vital to our future 
growth, the opportunity to participate in 
the ownership of the Company. As a result 
all Franchise Brands team members 
employed at the time of the IPO are now 
shareholders or option holders. This is an 
opportunity we will be offering to team 
members of the businesses we acquire in 
the future. I am also pleased to report that 
a number of franchisees subscribed for 
shares in the offer made to them.

Overall, the IPO raised £2.87 million  
(net of expenses) which, combined with the 
highly cash generative nature of our 
business, gave us the capability to pursue a 
number of acquisition opportunities we had 
been considering. The first was completed 
in October 2016, with the acquisition of 
Barking Mad, the leading franchise provider 
of professionally-organised dog sitting 
services in the UK. 

Stephen Hemsley / Executive Chairman

“ The main purpose of  
the IPO was to put the 
Company in a position  
to make complementary 
acquisitions.”

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

5

As part of this acquisition, we are 
delighted to welcome Lee Dancy, Barking 
Mad’s founder and Managing Director, to 
our senior management team. Lee and her 
husband received a consideration of 
£900,000 for their business, of which 
£400,000 was paid in Franchise Brands 
shares at the price prevailing at 
completion. 

Our second proposed acquisition has  
just been announced. We have agreed, 
subject to shareholder approval, to acquire 
Metro Rod Limited, a leading provider of 
drain clearance and maintenance services, 
which are delivered on a predominately 
reactive basis by 40 regional franchisees. The 
total consideration for this acquisition will be 
£28 million (subject to adjustment based on 
the financial position of Metro Rod Limited 
at completion), which together with 
estimated costs of £1.8 million, will be 
satisfied in cash at completion.

It is proposed that the consideration, 
associated costs and additional working 
capital will be funded by the issue of new 
Ordinary Shares to raise £20 million and 
bank facilities of up to £17 million. Given 
the scale of the proposed acquisition  
when compared to the existing Group,  
the transaction is considered under the 
AIM Rules to be a Reverse Takeover and 
therefore requires us to issue a new 
Admission Document and seek 
Shareholders approval at a General 
Meeting scheduled for 10 April 2017.

I am pleased to confirm that the new 
equity fund raising will once again be  
well supported by your Board, with 
approximately £12 million of the  
£20 million required being committed  
by Board members and their associates.  
As part of the fund raising, Nigel Wray,  
my founding partner, and I will each be 
subscribing £5 million. I am also pleased 
to confirm that the existing senior 
management of Metro Rod Limited will be 
staying with the business, joining the 
Franchise Brands leadership team and will 
be investing in the fund raising. Full details 
are presented in the new AIM Admission 
Document which was published on  
23 March 2017.

The Directors believe the acquisition 
represents a transformational step in 
respect of implementing the Group’s 
stated buy and build strategy. In 
particular, the Directors believe the 
Acquisition represents an opportunity to 
enter the B2B franchising market at a size 
and scale that is attractive strategically 
and at an acquisition price that the 
Directors consider is significantly accretive 
to Shareholders. Furthermore, the Directors 
believe the range of potential future 
acquisition opportunities for the Group is 
likely to be increased as a result of the 
Acquisition, as both the B2B and B2C 
franchise sectors would be within its 
scope. The Directors also believe the 
Acquisition is likely to lead to an enhanced 
range of shared services within the Group 
which have the capability to be leveraged 
across its range of brands and furthermore, 
will potentially allow the Group to optimise 
some activities that were previously 
sub-scale.

The Directors’ propose a dividend of 
0.17 pence in respect of the year ended 
31 December 2016. We recognise the 
importance of dividend income to 
Shareholders and, subject to the 
availability of distributable reserves, the 
retention of funds required to finance 
future growth of the Enlarged Group, both 
organically and by acquisition, and such 
other factors which the Directors may from 
time-to-time deem relevant, anticipate 
paying a regular dividend. 

Our results and current trading and 
prospects are detailed on pages 12 and 13, 
with a market overview on page 6. At the 
same time, the Directors consider the 
social, ethical and environmental impact 
of Group activities in line with its Corporate 
Social Responsibilities.

2016 has seen a strengthening of the 
Group’s Board.  I would like to welcome 
David Poutney and Rob Bellhouse as 
independent Non-Executive Directors. 
David brings with him a wealth of 
experience in capital markets, having until 
recently been Head of Corporate Broking at 
Numis Securities. 

Rob is a very experienced corporate 
governance professional, having been 
Company Secretary at several FTSE 100 
and 250 companies. 

The wisdom and experience they bring to 
our Board will be of tremendous value as 
we grow the Group. We value diversity 
within our Group, as outlined in our 
Director’s report on page 30.

Andrew Mallows joined the Board prior to 
the IPO as Finance Director of the Group. 
Following a short break, he has now 
returned as part-time Finance Director of 
the ChipsAway, Ovenclean and Barking 
Mad brands. I would also like to welcome 
Paul Below, an experienced interim CFO, 
who has recently joined us in the Group 
role to assist with the current acquisition 
and reverse takeover. We will be recruiting 
his permanent replacement in due course.

Finally, I would like to thank and pay 
tribute to our franchisees who are the 
backbone of our business. 

Their entrepreneurial skill and application 
in delivering the Group’s brands to our 
customers each and every day is what  
sets us apart from our competition.  
I would also like to recognise and thank 
our team members for the great job they 
do in supporting our franchisees. It is  
this teamwork and mutual support that  
is allowing us to further develop this  
great business.

Stephen Hemsley / Executive Chairman

Earnings per share

1.28p
0.17p

Dividend per share

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance 
6

Market overview

According to the British franchise association 
(bfa), most people use the services of a 
franchise business each week either 
personally or professionally, even if they don’t 
realise it at the time.

UK franchising market 

The size and reach of franchising in the UK has grown considerably over the 
past 20 years. According to the bfa / NatWest Franchise Survey 2015, the 
contribution of franchising to the UK economy is now over £15 billion, an 
increase of 46 per cent over the past 10 years and an increase of 10 per cent 
since 2013, leading to franchising setting a number of new records in 2015. 

•  The number of franchisee-

owned businesses has grown  
by 14 per cent to 44,200 in the 
last two years. 

•  29 per cent of franchisees run  

multiple units.

•  80 per cent of the franchise 

systems are UK owned and run. 
This is a complete turnaround 
from the early days of the 
industry when the majority were 
imported from the US via master 
franchise arrangements. 
•  38 per cent of franchisors 
operate outside of the UK.

•  49 per cent of franchisees who 
launched their business in the 
last 2 years or less were between 
the ages of 41-50 when they did 
so.

•  There are 901 franchise systems 

in operation in the UK.
•  The total number of people 

employed in franchising in the 
UK is 561,000.

•  There are estimated to be 
22,400 franchisees in total.

Number of UK franchise systems

1000

800

600

400

200

0

'04

'05

'06

'07

'08

'09

'10

'11

'13

'15

Source: bfa / NatWest Franchise Survey 2015

“One of the benefits of franchising is that 
there is a much lower failure rate than other 
new businesses, due to the proven business 
model, and the range of central support the 
franchisee is provided with to launch and 
grow the business. According to the bfa /
NatWest Franchise Survey 2015, 97 per cent 
of franchise business are profitable.”

Tim Harris /
Chief Executive Officer

901

Operating in the UK
Franchise systems 

97%

Franchise units
Profitable

561,000 

Employees

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

7

Industry annual turnover:

£5bn

1993

£15.1bn

2015

Number of franchise systems: 

379

1993

901

2015

Number of franchisee outlets: 

18.2k

1993

44.2k

2015

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance8

Our strategy

Our strategy is to develop franchise businesses that build 
on our core skills of marketing, franchisee recruitment and 
support. This strategy will be executed in two key ways:

01 
Growth through 
acquisition

The Group intends to continue to grow by acquisition focusing on both B2B and B2C franchise 
businesses where we believe that the Group’s financial and management resources can add value, 
in particular to businesses which have the following characteristics:

“We were delighted to announce our first 
acquisition, of Barking Mad, in 2016. The 
acquisition broadens Franchise Brands’  
portfolio of businesses with a market-leading 
brand which has an attractive model for 
franchisees, a strong management team  
and a similar customer base to ChipsAway  
and Ovenclean.”

A market presence has been established, however the 
businesses have reached a level where the existing 
management cannot grow them further; 

Sales and marketing resources are not economically 
available;

The next stage of growth will require the investment of 
additional capital not available to the existing owners; and

In addition to one or more of the requirements above,  
the shareholders of the businesses wish to achieve a 
realisation on their investment or convert their investment 
into a more marketable form.

Julia Choudhury /
Corporate Development Director

£900k

Total consideration for Barking Mad

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

9

02 
Organic  
growth

The Group aims to generate organic growth as follows:

•  Barking Mad: The Directors believe 
there is substantial scope to grow 
Barking Mad’s system sales by 
supporting franchisees’ growth by 
leveraging the Group’s established 
central support services, in 
particular marketing. The Directors 
also believe there is a considerable 
opportunity over time to increase 
the number of franchised territories 
from the current 77 territories to 
over 250 territories. The Group also 
intends to explore opportunities to 
extend the Barking Mad brand in 
related sectors of the market. 

•  ChipsAway and Ovenclean:  

The Group intends to continue to 
actively expand the ChipsAway and 
Ovenclean franchise systems 
through recruiting new franchisees 
as well as improving retention 
rates, thereby improving the 
quality of earnings by increasing 
the contribution from recurring 
management service fee income. 
The Group aims to continue to 
support existing franchisees, in 
particular existing ChipsAway 
franchisees, who wish to grow their 
businesses through the 
development of CarCare Centres.

KPIs
The key measure of the success of the 
Company is profit before tax, which has 
risen steadily over the previous three years 
excluding the costs of IPO and acquisition 
of Barking Mad Limited in 2016.

Other key performance indicators for the 
Group are enquiries for franchise services  
and enquires from potential franchisees.  
2016 saw growth of 6.6 per cent in consumer 
enquires for franchised services over the 
Chips Away and Ovenclean networks and 
growth of 15.8 per cent in franchise enquires.

In 2015 ChipsAway and Ovenclean sold 58 
new franchisee territories, this rose to 69  
in 2016.

These indicators are monitored closely by 
the Directors of the Company and where 
necessary corrective action is taken.

50

New franchise territory sales

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance 
 
10

Our business model

The Franchise Brands business model very simply 
allows strong brands to benefit from our high
quality central support services, including Marketing, 
Franchise Support and Franchise Recruitment.

Franchisees

l e a n

c

n

e

v

O

ChipsAw

ay

Central support services
Marketing
Franchise Support
Franchise Recruitment

uisitions

q
c
a
e
r
u
t
u
F

B

a

r

k

i

n

g

M

a

d

F

u

t

u

r

e

a

c

q
u

i

s
i
t
i

o
n
s

M yHome

Future acquisi t i o n s

Franchisees

Current brands

How future acquisitions 
will be integrated

Marketing
Established by the Marketing Director of a 
FTSE250 company, our marketing expertise 
is highly valued by our franchisees. 

Franchise Support
We have a dedicated and highly 
experienced and specialist franchise 
support team which focuses on areas where 
we can add value to our franchisees as well 
as providing technical assistance.  

Franchise Recruitment
We have an extremely well established 
franchise recruitment capability and 
recruit over 50 franchisees per annum 
across the Group.

Annual Report and Accounts 2016 

Franchise Brands plc

 
 
 
Strategic Report 

Financial Statements

11

03

Current principal brands 

Over 50

Franchisees recruited per annum

Key strengths: 
Franchise Brands has a number of core  
strengths. 

Senior Management and Directors: 
Franchise Brands plc has a very experienced group of Directors and 
Senior Management with expertise in a number of areas such as 
Franchising, Marketing and Operations. 

Marketing: 
The Group works with a number of well known
marketing agencies including Universal McCann part of one of the 
world’s largest media groups. Universal McCann manages media 
buying, search engine optimisation and pay per click campaigns on 
behalf of Franchise Brands companies. 

Operations: 
The Group can add value in a  
number of areas by driving operational 
expertise, for example, by introducing  
new CRM systems.

Robin Auld /
Marketing Director

Creating value

Customers
For all brands in the Franchise Brands Group,  
the customer comes first. Understanding, meeting 
and exceeding our customers’ needs and desires 
is paramount to efficiently delivering a first class 
service that hugely contributes to brand loyalty, 
growing turnover and increasing market share.  
We regularly monitor customer feedback in the 
form of independent market research, customer 
reviews, franchisee surveys, mystery shopping 
and anecdotal customer feedback.

Franchisees 
The ethos of Franchise Brands is to ensure that 
our franchisees are provided with the advice,  
tools and guidance to create profitable, 
sustainable businesses over the long-term. We 
work with franchisees to help them realise their 
ambitions which vary from running a successful, 
profitable territory to growing into a multi site, 
multi territory operation.

Employees 
In keeping with most franchise businesses,  
a small number of people are responsible for 
leveraging a much larger overall business system. 
Our head office team is vital to the future success 
of the business and in order to reward our people, 
as well as encourage an ownership culture,  
we have introduced a share option scheme.  
We also provided the opportunity for our staff and 
franchisees to buy shares in the recent IPO.

Shareholders 
Franchise Brands’ focus is on delivering long-term 
sustainable shareholder value through the 
acquisition and subsequent development of 
profitable franchise businesses. By leveraging the 
expertise of the Board and Senior Management, 
Franchise Brands is able to focus on key areas of 
individual franchise businesses to create 
improved growth and greater efficiency.

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance12

Financial review

The year ended 31 December 2016 has been both a successful and eventful year 
for your Company. We have become a publicly quoted company, made our first 
acquisition since the IPO, repaid all the original shareholders’ loans and embarked 
on a further transformational acquisition that we hope to complete in April 2017. 
We are also proposing to pay a small dividend in recognition of our confidence in 
the business model.

Sales
In the year ended 31 December 2016 
statutory revenue increased 11 per cent to 
£4,870,000 (2015: £4,379,000). Statutory 
revenue includes management service 
fees (“MSF”) received from franchisees on  
a monthly basis (42 per cent of Franchise 
Brand’s revenues); fees generated from  
the sale of franchise territories (30 per cent 
of revenue); and income from the sale  
of products to franchisees, mainly to 
ChipsAway franchisees used in the repair 
of vehicles (19 per cent of revenue) and 
other income including national accounts 
sales (9 per cent of revenue). The ChipsAway 
brand currently generates approximately 
80 per cent of total revenue with most  
of the balance generated by Ovenclean  
in 2016, although this will obviously 
change in 2017 following the acquisition 
of Barking Mad.

The MSF income and that generated from 
the sale of product to the franchisees, 
which represents 61 per cent of our 
income, is dependent on the number of 
franchisees in the system and the sales 
revenue they generate. In the year to 31 
December 2016, the number of UK 
franchisees in the Group (excluding 
Barking Mad) grew from 307 to 320. 
Including Barking Mad on a pro-forma 
basis the number grew from 364 to 389. 
Whilst the improvement may seem small, 
it represents good progress in stabilising 
the system after an extended period of 
decline that resulted from our efforts to 
improve the quality (rather than quantity) 
of the franchisees that operate our brands.

The revenue generated from the sale of 
franchise territories is primarily driven by 
the recruitment of new franchisees into 
new virgin territories.  

However, an important part of this activity 
is also re-selling the territories of 
franchisees who leave the system and 
selling additional franchise territories to 
existing franchisees who wish to expand 
their businesses.

In 2016, 69 franchises were sold of which 
62 were new territories sold to new 
franchises, 7 were new territories sold to 
existing franchisees. We consider that the 
mix of the franchise sales to both new  
and existing franchisees to be a good 
indication of the health and viability of  
the system. 

Cost of Sales and Gross Profit
The rate of growth of gross profit exceeded 
the growth in revenue as a result of lower 
cost of sales achieved through efficiency in 
franchisee launches. This resulted in gross 
profit increasing in the year by 14 per cent 
to £3,298,000 (2015: £2,892,000). Cost of 
sales includes the cost of product sold  
to franchisees and the launch cost of  
new franchisees. 

Trading Results
Administrative expenses increased by 
£737,000 from £1,770,000 to £2,507,000. 
These included £455,000 of non-recurring 
costs. Other costs increased by £282,000. 
Overheads included staff costs (42 per 
cent), sales and marketing costs incurred 
in recruiting new franchisees (17 per cent) 
and establishment expenses (6 per cent). 
Operating profit was £791,000  
(2015: £1,122,000).

During 2016 the Group continued to trial 
the MyHome brand to establish if a full 
relaunch would be economically 
worthwhile. The total costs incurred in 
2016 were £92,000. We concluded that a 
full re-launch of the domestic cleaning 

business would not be in our shareholders 
long-term interest and these costs will 
therefore not recur in future years. Our 
research did however, highlight other 
opportunities in the domestic services 
sector, particularly for small repairs and 
maintenance. To test this opportunity we 
have a single franchisee operating under 
the brand “The Handyman Van” using 
similar branding to MyHome. This test will 
be cost neutral for the Group.

Barking Mad was acquired on 31 October 
2016 and the results for the two months to 
31 December 2016 are included within the 
consolidated accounts. Barking Mad 
incurred a small loss of £12,000 in this 
period due to the seasonality of its 
recruitment income.

Non-Recurring Items
Non-recurring costs include the element  
of the costs incurred in the IPO that were 
written off against profits of £397,000.  
A further £233,000 was set off against the 
share premium arising on the issue of the 
new shares, bringing the total IPO costs to 
£630,000. The balance of the non-recurring 
costs related to costs of £58,000 incurred 
in the acquisition of Barking Mad.

Earnings and Dividend
Profit before tax in the year was £784,000 
(2015: £1,115,000). The tax charge in 2016 
represented 33.2 per cent (2015: 20.4 per 
cent) of profit before tax, which is greater 
than the statutory rate of 20 per cent 
because of certain costs being disallowable 
for tax, in particular, the non-recurring  
costs of the IPO and the acquisition. If 
adjustment is made for these non-recurring 
costs, underlying profit before tax would 
have increased by 11 per cent to £1,239,000 
(2015: £1,115,000) and the tax charged 
would have fallen to 21 per cent.

Annual Report and Accounts 2016 

Franchise Brands plc

 
Strategic Report 

Financial Statements

13

Current Trading and Prospects
Trading at the start of 2017 has been in 
line with management expectations. The 
integration of Barking Mad into the Group 
is progressing well and the business is 
beginning to benefit from our shared 
support services particularly in the areas 
of marketing and IT. The proposed 
acquisition of Metro Rod Limited will 
significantly increase the size and scale of 
the Group and we are looking forward to 
integrating this business into the Group. 
2017 promises to be a further year of 
transformation and growth which we are 
very much looking forward to.

Profit for the year was £524,000 (2015: 
£888,000), and the average number of 
shares in issue during the year were 
40,837,885 (2015: 36,324,429), resulting in 
basic earnings per share of 1.28 pence 
(2015: 2.44 pence). Based on adjusted 
profit after tax of £979,000, earnings per 
share in 2016 would have been 2.40 pence 
per share (2015: 2.44 pence).

The Board is pleased to propose a dividend 
of 0.17 pence per share (2015: Nil). This 
represents a pro-rata dividend in respect  
of the five month period since the IPO.  
Had the Company been a public company 
for the whole year the dividend 
recommendation would have been 
0.41 pence per share. 

The cost of the proposed dividend of 
£81,000 is 12.1 times covered by adjusted 
profit after tax of £979,000. Subject to the 
needs of the business and compliance with 
any future banking covenants, it is the 
intention of the Directors to adopt a 
progressive dividend policy with the cost 
of any dividend being approximately five 
times covered by profit after tax.

Balance Sheet
The balance sheet of the Group has 
strengthened significantly over the last 
twelve months following another year of 
successful and cash generative trading, 
the fund raising at the IPO and the 
subsequent acquisition of Barking Mad.

The Group started the year with net 
liabilities of £380,000, funded by interest-
free shareholder loans totaling £1,764,000. 
The cash generation of the business  
and a structured interest bearing loan  
of £500,000 from companies owned  
by Nigel Wray and me, allowed the 
shareholders loans that were originally  
put in place to fund the acquisition of the 
original businesses, to be repaid in full 
immediately prior to the IPO.

Cash generated from operations in the 
year was £1,112,000 (2015: £1,246,000).

The IPO raised gross proceeds of 
£3,500,000, which after expenses of 
£630,000 netted the Company £2,870,000. 
In October 2016 the Company acquired 
Barking Mad for a total consideration of 
£900,000, of which £500,000 was settled 
in cash and the remainder by the issue of 
761,193 shares at the then market price  
of 52.5 pence per share.

At 31 December 2016 the Group was in a 
very strong position, with net assets of 
£3,903,000 (2015: net liabilities £380,000)
of which cash in hand totalled £2,999,000 
(2015: £496,000) and debt of £519,000 
(2015: £1,905,000).

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance14

Brand review

ChipsAway is the UK’s leading mobile car paintwork repair specialist 
focusing on SMART (Small to Medium Area Repair Technology) repairs.  
It has been operating in the UK for over 20 years and currently has  
221 franchisees operating in the UK.

Consumer Demand
YouGov estimated there were 37 million 
cars in the UK in 2016, with 61 per cent 
having minor bodywork damage that 
could be repaired by ChipsAway 
franchisees. With an average repair value 
of £165, this equates to a total potential 
market size of approximately £3.6 billion. 

Several long-term trends are fuelling 
growth in the market. There’s been a 
steady increase in the number of cars on 
the roads in the UK and there’s now over 
37 million cars on the road, an increase of 
1.6 million since 2011. In addition the 
biggest source of minor collisions are car 
park related accidents, which have seen a 
35 per cent increase over the last 2 years. 
According to Accident Exchange, there are 
now more than 675,000 car parking 
collisions and scrapes every year, or 1,559 
per day as a result of the increasing size of 
cars and increasing popularity of larger 
cars (for example sales of Sports Utility 
Vehicles have increased 44 per cent in the 
last year).

Capitalising on this increased demand, 
ChipsAway has witnessed record breaking 
numbers of consumer enquiries, with an 
almost 10 per cent increase in 2016 versus 
2015, resulting in 248,000 enquiries. 
August was the peak of the demand with 
over 26,000 enquiries in that month alone.

Investment in marketing activity has also 
helped to drive growth in the number of 
consumer enquiries for ChipsAway. 

Consumer Enquiry Growth

d
e
t
a
r
e
n
e
g
s
d
a
e
l

f
o

.

o
N

250000

200000

150000

100000

50000

0

2008

2009

2010

2014

2015

2016

Year

Franchisees contribute towards a National 
Advertising Fund which collectively invests 
in TV advertising, Search Engine 
Optimisation, Pay per Click campaigns, 
point of sale material, public relations,  
and other national and local marketing 
initiatives. In 2016 the visits to the 
ChipsAway website increased by over 
20 per cent versus 2015, whilst the TV 
advertising campaign delivered 17 per 
cent more enquires as a result of 
optimising both digital and offline 
marketing spends.

Recruitment Growth 
A key focus for the marketing team at 
ChipsAway is to ensure that the marketing 
budget is employed as efficiently as 
possible to successfully target prospective 
franchisees. The marketing team work 
closely with Universal McCann to 
continuously measure and review both the 
creative message and the various media 
channels used to reach prospective 
franchisees. The marketing strategy 

“ChipsAway was launched in 
the UK in 1994. We have 
consistently invested every year 
to grow the awareness of the 
ChipsAway brand. As a result we 
now have a brand awareness 
level that is more than 10 times 
our nearest competitor as 
measured by YouGov. We will 
continue to aggressively invest 
in the brand going forward.”

Tim Harris /
Chief Executive Officer

continually evolves throughout the year 
based on feedback from the review of 
existing activity. It’s important that the 
pipeline of good quality prospects is 
continually replenished to fill currently 
vacant territories and replace franchisees 
that have left the ChipsAway system. 

As a result of optimising the marketing 
expenditure, the number of franchisee 
territories sold has increased by over 50 per 
cent since 2014, in addition the number of 
prospective ChipsAway franchisee enquiries 
increased by 12 per cent year-on-year. 

Annual Report and Accounts 2016 

Franchise Brands plc

 
 
 
Strategic Report 

Corporate Governance

Financial Statements

15

Case study 
Andy Darby (Huntingdon and Cambridge) 
Thanks to ChipsAway, I’ve achieved my ambition of having a great 
lifestyle. I’m lucky enough to drive around in a sports car, and my 
take home earnings are about 3 times what they would have been  
if I had stayed in the army.

I launched a ‘man in a van’ business 14 years ago, and today I’ve 
grown that to a multi-van operation spanning 3 territories with a 
ChipsAway CarCare Centre (fixed-based workshop) and a team of 
trained technicians providing high quality automotive paintwork 
repairs to a growing customer base.

My business has gone from strength to strength and demand is 
accelerating thanks to increase investment in marketing from the 
Franchisor, including a successful TV campaign. It’s this support 
that’s helped me grow my business since joining ChipsAway,  
and I’ve never looked back.

I really enjoyed being a soldier, but I have no regrets whatsoever 
about investing in my own business. I certainly chose the best 
franchise and have been very happy with my decision to expand  
and open a ChipsAway CarCare Centre. 

“ I feel proud that I can enjoy 
an excellent lifestyle, whilst 
still afford to substantially 
re-invest in developing a 
successful franchise.”

Franchisees in the UK

221
£16m
1994

UK system sales

ChipsAway franchise 
launched in UK

Franchise Brands plc 

Annual Report and Accounts 2016

16

Case study 
Owen Rowlands (Stevenage)
After 15 years working in highway construction and maintenance,  
I was given notice of redundancy. After spotting an advert in the 
newspaper I attended an Ovenclean Open Day, and was really 
impressed with the business. 

I’d arrived a bit early so I was able to chat to one of Ovenclean’s 
existing franchisees, a really genuine guy who told me how he’d made 
a real success of his business. The management team were  
also friendly and informative but not at all pushy.

I achieved a record start at Ovenclean and by pursuing local 
marketing opportunities I managed to achieve an incredible turnover 
of £2,500 in week 7. This gave me confidence that the market was 
there and that the opportunity was an exciting one.  Although I’m 
really busy in my original territory, the response has been so positive 
that I’ve taken the plunge and invested in an adjacent second 
territory – now I’m rushed off my feet, so I’m planning to get a third 
vehicle on the road this year. Ovenclean have been fantastic, their 
brilliant start-up team gave me all the tools I needed to make my 
own success!

“ Joining Ovenclean was 
definitely the right decision 
for me. I feel thoroughly 
appreciated and I’m 
happier in my work than 
I’ve ever been!” 

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Corporate Governance

Financial Statements

17

Ovenclean is the longest established oven cleaning business 
in the UK, and has been successfully operating for over 20 
years. There are currently 101 Ovenclean franchisees who 
clean a wide variety of domestic appliances including 
electric and gas ovens, microwaves, hobs and extractor fans  
and barbeques. 

“We couldn’t be happier with the expansion 
of the Ovenclean network in 2016. 
Increasing our system sales by 30 per cent 
in one year is a testament to the strength 
of the brand, and the acceptance of the 
Ovenclean franchise as a successful, tried 
and tested business opportunity.”

Consumer Demand
There are 27 million households in 
the UK, and one-third now employ 
someone on either a regular or 
occasional basis to offer domestic 
support with an average consumer 
spend of £127 per month, equating 
to a market worth more than  
£26 billion per annum. The rise in 
working mothers has been a key 
demographic driver of this 
long-term trend. According to the 
Office of National Statistics there 
are now more than 5.3 million 
working mothers which is almost 
800,000 more than the mid 1990s.

This demographic increase in 
demand has been further driven  
by investment in marketing 
activity. Ovenclean franchisees 
invest in a Central Advertising Fund 
that deploys these marketing funds 
on behalf of the network in national  
TV advertising, Pay per Click 
campaigns, Search Engine 
Optimisation, public relations and 
local marketing support. As the 
only oven cleaning brand to 
advertise on TV this gives the brand 
a clear point of difference and an 
opportunity to speak to consumers 
in an environment uncluttered  
by competitors. 

Recruitment Growth 
As with ChipsAway, it’s important 
that the Ovenclean brand continues 
to recruit good quality new 
franchisees to the network. The 
marketing team works closely with 
Universal McCann to ensure that 
the Ovenclean opportunity is seen 
by prospective franchisees across a 
wide range of media. The response 
rate from marketing activity is 
measured, tracked and optimised 
on a regular basis to ensure 
optimum deployment of marketing 
funds.

As a result, Ovenclean had a  
record number of enquiries from 
prospective franchisees, over 1,500, 
which significantly surpassed the 
1,300 received in 2015. The 21 per 
cent increase in enquiries led to a 
30 per cent increase in sales of 
franchisee territories versus 2015.

Recruitment marketing is invested 
primarily through online channels 
supported by traditional media 
channels such as newspapers and 
franchise magazines.

Tim Harris /
Chief Executive Officer

franchisees in the UK

101
£5m
1994

UK system sales

Ovenclean franchise 
launched in UK

Franchise Brands plc 

Annual Report and Accounts 2016

18

Barking Mad was founded in 2000 by Lee Dancy, Managing Director. The 
origins of the business stemmed from Lee’s own need to organise 
professional dog sitting for her family dog while she was away on holiday, 
and her realisation that there were few alternatives other than dog 
boarding kennels. 

An introduction to Barking Mad
Barking Mad’s customer proposition is that 
it provides peace of mind for dog owners 
while they are away by providing a 
professional, tailor made, and fully 
insured, dog sitting service, described to 
customers as a “dog holiday”. Barking 
Mad’s franchisees market to individual 
customers and recruit “host” families who 
look after the customers’ dogs in their own 
houses. The franchisee organises all 
aspects of this service, including matching 
the dogs to the appropriate hosts, 
collection and delivery of the dogs, and 
customer communications. 

The pet care market has grown strongly in 
recent years as people spend increasingly 
more money on their pets. Barking Mad is 
the largest and longest established 
franchise provider of professional dog 
sitting services.

Recruitment growth 
An additional 16 new starters were 
recruited in 2016 using a variety of  
digital and online channels. In particular, 
Facebook advertising has proved fertile 
ground by specifically targeting dog 
‘lovers’ and dog enthusiasts with  
target campaigns. 

Franchise support 
The Head Office team continues to work 
closely with franchisees to drive turnover 
and profitability at a territory level. There 
is regular person-to-person contact several 
times per year, plus telephone contact 
once a month and online contact once a 
week with ad-hoc webinars and workshops. 

In addition, the customer call centre was 
expanded to assist franchisees during 
office hours when they were unable to take 
calls personally. Approximately 30,000 
customer bookings and registrations  
have been taken for the service over the 
past 2 years. 

Consumer demand
In a new initiative, Barking Mad started 
working with Trustpilot, to provide 
reassurance to potential customers who 
might otherwise be unfamiliar with the 
brand. After 6 months Barking Mad was 
rated ‘best in category’ with the top spot of 
182 pet brands and 96 per cent of 
customers rating the brand 5 stars.  

In October Barking Mad won the 
prestigious Amazon Micro Business of the 
Year Award 2016 which recognises 
successful fast growing businesses.  

Lee Dancy on why she joined 
Franchise Brands: 

“I retain a high level of autonomy 
within a bigger group that increases 
the prospect of sustained future 
growth. We enjoy the expertise of 
the Franchise Brands Board, 
infrastructure and purchasing 
power of the Group, giving us the 
impetus and confidence for a 
strong 2017 and beyond.”

Lee Dancy /
Managing Director

Since its launch in 1999, the awards, 
backed by the CBI, have celebrated 
exceptional growing businesses with past 
winners including Innocent Drinks, Betfair, 
Lovefilm and Fever-Tree.

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

19

Case study 
Melissa Sincock – Barking Mad Middlesex 
My name is Melissa and I manage Barking Mad Middlesex. I live in 
Staines-upon-Thames with my young family, and we are all crazy 
about dogs and have a love of animals in general. I worked for one 
premium retail business for over 15 years in a variety of management 
roles, and whilst I loved every minute of it I was ready for a new 
challenge. I jumped at the chance to work with dogs and run my own 
business. I was amazed at the response I got after relaunching the 
business in my name and was rewarded with an increase in turnover of 
50% in my first year!

The support I received from Barking Mad Head Office in that first year 
was really the key to my success and I am so grateful for their 
guidance. Having never run a business before, franchising with Barking 
Mad has given me the confidence and knowledge to continue my 
growth, and tremendous support in areas such as IT and 
organisational skills. Running my Barking Mad business offers me 
complete flexiblity with my family life - something that wasn’t 
achievable in my previous job. I love being part of a national network 
of varied individuals sharing ideas, tips and best practices at regular 
conferences and webinars. I am running my own successful business, 
but I never feel that I am on my own and there’s always help at hand 
whenever I need it.

“ Melissa has been a valuable 
addition to the Barking Mad 
family.”

Lee Dancy / Managing Director

System sales

£3m
73
2000

franchisees in the UK

Barking Mad launched in 
UK

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance20

Principal risks and 
uncertainties

The Directors confirm that, so far as they are each aware, the Board regularly reviews the process for identifying, assessing and 
mitigating any significant risks faced by the Group, and regularly reviews the impact of any significant risks faced by the Group on  
the prospects of the Group. Below is a summary of current principal risks and uncertainties which may be subject to change following 
any review. 

Strategic Risks

Market Risks

Impact

Franchisees

 • The ability of the Group to attract franchisees with the 

appropriate attitude, expertise and skills, in available and 
suitable locations, cannot be guaranteed.

 • The Group may experience difficulties in retaining 

appropriate franchisees and the failure to do so may have  
a detrimental effect upon trading performance, growth of  
the Group’s business and the reputation of its brands.
 • Franchisees could default on their obligations under their 
respective franchise agreements or underperform, which 
could negatively impact the Group’s performance,  
reputation and prospects.

Mitigation

 • Internal reporting disciplines are designed to ensure 
marketing activities deliver a suitable number of  
new enquiries on a daily basis. Enquiries, Open Day 
attendees and new franchisee numbers are measured 
daily and reported to Board members on a  
weekly basis.

 • The Group is committed to the continual 

improvement of the quality of its franchisees and 
services and its relationship with franchisees, with 
conferences and/or regional meetings held on a 
regular basis.

 • The Group’s franchisees have direct interaction with 
the end user of the Group’s services: training and 
support is available to franchisees at all times in order 
to assist with promotions, brand recognition and 
customer service.

Financial Risks

Impact

Mitigation

Ability to
generate
revenues & profit

 • Failure of the Group to expand its share of its current markets 
may result in revenues growing more slowly than anticipated.
 • The Group relies on the receipt/collection of ongoing monthly 

payments from franchisees.

Ability to support 
future growth

 • The Group’s ability to manage future growth will depend on 

its ability to effectively implement and improve 
management, operational and financial information systems 
on a timely basis and expand, train, motivate and manage  
its workforce.

 • In the future, the Group may require additional funds to take 
advantage of acquisition opportunities. Any additional equity 
funding may be dilutive to holders of Ordinary Shares.

 • The Group currently has well-positioned brands, two 
of which benefit from national television advertising. 
The Group will continue to develop its marketing 
strategies to further improve brand recognition

 • Factors likely to affect a franchisee’s ability to make 
payments are monitored through Franchise Support 
on a daily basis and the Finance Department on a 
monthly basis. Any material concerns are raised with 
the department manager who will investigate and 
direct appropriate help and assistance to individual 
franchisees.

 • The Group maintains competitive and attractive 
employment terms and ensures there is a clear  
career path for individuals to progress their careers 
wherever possible.

 • The Group will continue to monitor its management, 
operational and financial systems on a regular basis 
and implement improvements when necessary.
 • Any future equity funding will be evaluated by the 

Group and consideration given to any and all 
consequences of the funding source.

Increasing

Decreasing

No movement

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

21

Operational Risks

Legal Risks

Impact

Changes in
legislation

 • Changes in legislation may have an adverse effect on  

how the Group operates.

 • In particular, this relates to changes in health & safety 

obligations, franchising legislation, employment law, data 
protection and other legislative areas.

Mitigation

 • The Group will continue to monitor regulatory and 

legal developments to determine its response and to 
ensure ongoing compliance with its obligations.
 • The Group works closely with third parties to ensure 

that it meets its obligations, including an independent 
environmental and health & safety consultant and 
employment law advisors.

Operational Risks

Impact

Mitigation

Dependence  
on key  
personnel

Products &
technology

 • Loss of key management or any other key personnel could 

 • Employees within each department have an 

have adverse consequences for the Group.

 • As the Group expands it will need to recruit and integrate 

additional personnel in a competitive market.

 • The Group may not be successful in identifying and engaging 
suitably qualified people and integrating them into the Group.

 • The chemical compounds used to carry out the services are 

compliant with current health & safety requirements, 
however, should regulations change, compliance with new 
regulations could result in increased costs for the Group.

 • The Group’s business is dependent on network and 

information systems, the internet and other technologies. 
Shutdowns or service disruptions could adversely affect  
the Group.

 • The Group is dependent on many products, technologies  

and services provided by third parties in order for customers 
to use its services, as well as to deliver, measure and  
report advertising.

understanding of all roles within the department 
ensuring a sufficient level of cover is provided in case 
of short-term need.

 • The Group will continue to work closely with existing 
personnel on this basis and continue to identify and 
engage suitably qualified people and integrate them 
into the Group in a timely manner.

 • The Group encourages employees to undertake 

training to expand existing skills where necessary.

 • The Group monitors industry developments that may 
result in a change to regulation change for products 
used to provide Group services. In the event of a 
change to regulation, the Group will work with key 
suppliers to ensure compliance and keep any 
associated costs to a minimum.

 • The Group regularly reviews the IT systems and 
environment to ensure they are suitable for the 
current and future requirements of the Group. 
Principal systems are cloud-based and can be 
accessed through IOS and Android operating systems.

 • The Group’s IT consultant receives daily reports  

from its service provider, which identifies any issues 
or concerns with system back-up. Systems are 
backed-up hourly or daily, limiting the risk of loss  
of data.

External suppliers

 • The Group relies on certain suppliers, without whom the 
Group’s revenue generation, efficiency of operations and  
cash flow may not be optimised.

 • The Group maintains good working relationships  
with its key suppliers to ensure the supply of the 
highest quality products and services at all times.

 • The Group cannot guarantee that service and products 

delivered from third parties will remain of a high quality in 
the future.

 • The Group continually assesses the quality and  
value of the products and services supplied and  
have identified alternative suppliers for all key 
products and services should alternatives be required 
at any time.

This Strategic Report (which includes all of the content from pages 1 to 21 inclusive) was approved by the Board on 22 March 2017 and 
signed on its behalf by

Stephen Hemsley / Executive Chairman

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance22

Board of Directors

07

01

04

01 / Stephen Hemsley / Executive Chairman
Stephen co-founded Franchise Brands in 2008. As Executive Chairman he has 
overseen the development of the business and steered the Company through 
the recent IPO. Stephen has long standing experience in franchising. He 
currently holds the position of Non-Executive Chairman, Domino’s Pizza. Having 
originally joined the then private company Domino’s Pizza as Finance Director 
in 1998, he led Domino’s to an IPO on AIM in 1999, and subsequently as CEO,  
he led the business through a period of growth. During his nearly 20-year 
association with Domino’s Pizza, Stephen has taken the company from a market 
capitalisation of £25m to around £1.7 billion and membership of the FTSE 250 
Index and from around 100 to over 1,000 stores across the UK, Ireland and 
Europe. Stephen originally qualified as a Chartered Accountant in 1982 and in 
1984 joined the venture capital company 3i, rising to the position of Investment 
Director. He was appointed as a Director of the Company on 15 July 2016.

02 / Tim Harris / Chief Executive Officer
Tim is a seasoned franchise professional with 20 years’ experience of 
successfully developing automotive, commercial and domestic franchise 
businesses in both international and UK markets. Tim joined the Group in 
2008. Formerly Sales Director, Tim was appointed CEO in 2012 and has led  
the brands through a period of increased profitability and international reach, 
with Master franchises opened in the Americas and across Europe. Prior to 
joining the Group, Tim held senior sales positions at a number of franchisor 
companies including Autosheen, Pitman Training and Jani-King. He was 
appointed as a Director of the Company on 15 July 2016.

03 / Julia Choudhury / Corporate Development Director
Julia has over 25 years of commercial, finance and investment experience. 
Julia joined the Group in 2008 and has a particular focus on corporate 
development, which includes acquisitions. Between 1997 and 2005,  
Julia held a number of senior management roles with AXA Investment 
Managers including Strategic Development Director, Head of Marketing,  
Head of Retail, and latterly Managing Director of AXA Investment Manager’s 
UK operation. Her early career was spent in Corporate Finance at BZW 
predominantly in mergers and acquisitions and equity financing. Between 
1993 and 1997 she was Product Development Manager and subsequently 
Assistant Director at BZW Investment Management. She was appointed as a 
Director of the Company on 15 July 2016.

04 / Robin Auld / Marketing Director
Robin joined Franchise Brands as Group Marketing Director in 2010 and 
established consumer marketing campaigns for the brands, generating 
increases in demand and raising brand awareness. Robin has a successful 
track record of consumer marketing success over nearly 20 years. He is best 
known for his work at Domino’s Pizza. As Head of Marketing, and then Sales 
and Marketing Director, working closely with Stephen Hemsley, Robin guided 
the brand through a period of growth during the period 2004 to 2010. Prior to 
joining Domino’s Pizza, Robin had a senior role at a WPP Group agency 
working with a range of blue chip clients. More recently Robin has also worked 
as Head of Marketing for Topps Tiles helping to reposition and re-launch the 
brand. He was appointed as a Director of the Company on 15 July 2016.

“ Our Board has considerable 
experience of operating 
and growing profitable 
franchise businesses.”

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

23

05

03

02

08

06

05 / Nigel Wray / Non-Executive Director
Nigel co-founded Franchise Brands in 2008. He is an entrepreneurial investor 
in both public and private companies. Currently he is a substantial 
shareholder and Director at Prestbury Investment Holdings Ltd and many 
other companies. He is also the chairman and co-owner of Saracens Rugby 
Club. He is a significant investor in a wide ranging number of AIM quoted 
companies including Avingtrans Plc, Alliance Pharma plc, Rotala plc, Hunters 
plc, Tekcapital plc, Reach4Entertainment Enterprises plc and MXC Capital plc, 
as well as a number of private companies in the domiciliary care, computer 
network solutions, engineering, hotel and restaurant sectors. He is a former 
director and significant shareholder in Carlton Communications plc, Singer & 
Friedlander plc and Domino’s Pizza and a former director of Burford Group plc 
and Networkers International plc. He was appointed as a Director of the 
Company on 15 July 2016.

06 / David Poutney / Independent Non-Executive Director
David has over 40 years of finance and investment experience. David was 
recently appointed Executive Chairman of Dowgate Capital Stockbrokers Ltd 
and a Non-Executive Director of Be Heard Group plc. From 2001 to January 
2016 he was Director and Head of Corporate Broking at Numis Securities 
Limited during which time he helped establish Numis as a leading 
institutional stockbroker and corporate advisor to companies on both AIM 
and the main market. Between May 2014 and February 2016, he was an 
Executive Director of Numis Corporation plc. In his 20 years as a corporate 
broker, David was involved in the listings of over 30 companies and advised 
many through extended periods of growth. In particular, he advised Domino’s 
Pizza from 2002 to January 2016. He was appointed as a Director of the 
Company on 15 July 2016.

07 / Rob Bellhouse / Independent Non-Executive Director
Rob is an experienced Company Secretary with strong commercial experience 
gained over a period of over 30 years, working mainly in listed companies.  
He is currently Interim Company Secretary of AIM-quoted Alliance Pharma 
plc, where he is responsible for all legal, Board, governance, compliance and 
risk management activities. He was previously Company Secretary of 
Domino’s Pizza Group (on an interim basis), Lonmin (2003-2015) and Greene 
King (1998-2003). He was voted ICSA Company Secretary of the Year in 2014. 
Rob is also the founder and Director of Governance Professionals Limited, 
which provides corporate governance and company secretarial services to 
quoted and listed companies. He was appointed as a Director of the Company 
on 15 July 2016.

08 / Mark Peters / Company Secretary
Mark is a pragmatic and entrepreneurial lawyer of more than 30 years’ 
standing. He is currently a senior consultant to Sherrards LLP, having 
previously been Senior Partner, and was instrumental in successfully 
establishing the firm’s London office. During his 17 year association with 
Sherrards, Mark carried out a wide variety of work for clients, primarily in the 
field of real estate and investment, as well carrying out business development, 
management, and certain regulatory and compliance duties. Mark has 
performed company secretarial duties for Franchise Brands since 2008.

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance24

Chairman’s introduction to governance

Franchise Brands is an AIM quoted 
company and we have chosen to follow 
the QCA’s Corporate Governance Code 
for small and mid-size quoted 
companies (the ‘Code’) as we believe 
that this provides an appropriate 
governance framework for a group of  
our size.

Adoption of this Code is not mandatory and therefore this report 
does not need to follow the ‘comply or explain’ approach with 
respect to each departure from the UK Code. However, the 
Company remains committed to high standards of corporate 
governance and seeks to comply with the UK Code to the extent 
practicable for a public company of its size.

The Code invites me to introduce this section of the annual report 
and I am very happy to do so. Corporate governance plays a 
crucial role in helping to preserve value for shareholders by 
providing a process for decision-making which should ensure that 
all major decisions are considered in good time, that the Board is 
provided with good quality briefing materials which cover all 
relevant factors and that our deliberations consider the risks, as 
well as the opportunities, in the issues before us. Having directors 
drawn from a range of backgrounds, with a cumulatively wide 
range of relevant skills and experiences, helps us to take decisions 
in the interests of all shareholders and which take into account 
the interests of a wide range of stakeholders. It is for these 
reasons that the Board is committed to achieving high standards 
of corporate governance.

As a result, good corporate governance is vital in supporting the 
Company’s growth strategy and in turn its long-term success.  
The remainder of this report explains how we have applied the 
Code since our IPO.

Stephen Hemsley / Executive Chairman

Stephen Hemsley / Executive Chairman

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

25

Corporate governance

“ Across the Group we are 
committed to the highest 
standards of corporate 
governance.”

Board Composition and Support
The Board currently comprises seven Directors, being an Executive 
Chairman, 3 Executive Directors and 3 Non-Executive Directors. 
The Board believes that its current composition provides a 
sufficiently wide range of skills and experience to enable it to 
pursue its strategic goals and to address anticipated issues in the 
foreseeable future. Its deliberations are not dominated by one 
person or a group of people.

The Board regards David Poutney and Rob Bellhouse as being 
independent. While Nigel Wray fulfils his duties to the Company 
in an exemplary way and demonstrates independence of 
character and judgment, as he is a significant shareholder the 
Board does not regard him as independent.

While the respective responsibilities of the Chairman and CEO  
are not recorded in writing, the division is very clearly understood. 
The Chairman is responsible for leading the Board, facilitating  
the effective contribution of all members and ensuring that it 
operates effectively in the interests of the shareholders.  
As an Executive Chairman, he is also responsible for the 
development and implementation of the Group’s strategy. The 
CEO is responsible for the operational leadership of the business 
on a day-to-day basis, with particular focus on the ChipsAway and 
Ovenclean franchises. 

The Board has not felt that the appointment of a senior 
independent director was necessary, but keeps this issue  
under review.

The Company Secretary is responsible, on behalf of the Chairman, 
for ensuring that all Board and Committee meetings are 
conducted properly, that the Directors receive the appropriate 
information prior to the meeting, for ensuring that governance 
requirements are considered and implemented and for accurately 
recording each meeting. The Directors may have access to 
independent professional advice, where needed, at the  
Group’s expense.

The Directors are provided with good quality information on a 
timely basis including monthly management accounts, regular 
updates on operational, business development and marketing 
issues and detailed briefing papers on all substantive matters to 
be discussed at Board meetings. 

Responsibilities of the Board
The Board is responsible to the Company’s shareholders for:
•  Setting the Group’s strategy;
•  Maintaining the policy and decision-making process through 

which the strategy is implemented;

•  Checking that necessary financial and human resources are in 

place to meet strategic aims;

•  Providing entrepreneurial leadership within a framework of 

good governance and sound risk management;
•  Monitoring performance against key financial and  

non-financial indicators;

•  Overseeing the systems of risk management and  

internal control; and

•  Setting values and standards in corporate  

governance matters.

Non-Executive Directors
The role of the Non-Executive Directors is to:
•  Challenge constructively and help develop proposals  

on strategy;

•  Satisfy themselves as to the integrity of the financial  
reporting systems and the information they provide;
•  Satisfy themselves as to the robustness of the internal 

controls;

•  Ensure that the systems of risk management are robust  

and defensible; and

•  Review management performance and the reporting of  

such performance to shareholders.

Each of the independent Non-Executive Directors sits on the 
Remuneration Committee, enabling them to have a role in 
determining the pay and benefits of the executive directors  
and to oversee Board and management succession plans.

Board Meetings
The Board meets on scheduled dates, typically six times per 
annum, with ad hoc meetings when necessary. The Board met  
6 times in 2016 3 meetings were held between incorporation and 
the IPO and 3 meetings between IPO and the end of the year.

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance26

Corporate governance continued

Committees
The Board has delegated and empowered an Audit Committee,  
an AIM Rules Compliance Committee and a Remuneration 
Committee, each of which is accountable to the Board on all 
matters within its remit and has written terms of reference.  

A summary of the responsibilities of each committee and their 
work during the year is given below. There is no Nominations 
Committee as the matters it would consider have been retained 
as a Board responsibility.

Attendance Records
The participation of the individual Directors at the meetings of 
the Board and its committees they were eligible to attend during 
the period from incorporation on 15 July 2016 to 31 December 
2016 was as follows:

Director

Stephen Hemsley

Tim Harris

Julia Choudhury

Robin Auld

Nigel Wray

David Poutney

Rob Bellhouse

Board

Committee

Audit  

AIM Rules 
Committee

6 of 6

6 of 6

6 of 6

6 of 6

5 of 6

6 of 6

6 of 6

-

-

-

-

-

-

-

-

-

-

1 of 1

1 of 1

1 of 1

1 of 1

The Remuneration Committee did not meet during 2016 as 
explained below.

Board Effectiveness Review
As the Company was only incorporated in July 2016 and the 
current Directors took office at that time, no effectiveness review 
has been undertaken. 

Diversity
The Board is aware of the current focus on diversity in relation  
to Board and Senior Management appointments, which tends to 
focus on gender and race. The Company and the Board always 
seeks to search for, recruit and appoint the best available person 
regardless of any personal or background factors.

Legislation
The Board is committed to work within legislative requirements, 
and particularly values and adheres to the principles of both the 
Bribery Act and the Modern Slavery Act. 

Corporate Social Responsibilities 
The Directors recognise the importance of its CSRs and take into 
account the social, ethical and environmental impact of Group 
activities

Relations with Shareholders
The Executive Chairman and the Corporate Development Director 
meet with the institutional shareholders from time to time and 
provide the Board with feedback from those meetings and other 
communications with shareholders. The Board is provided with 
research notes from sell-side analysts plus insight into 
shareholders’ views from the Company’s nominated advisors.

The Group welcomes the personal investment in its equity that 
many employees and franchisees have made, as well as the retail 
investors who have joined us since IPO. We regularly update the 
Investor Relations section of the Group’s website with the aim of 
providing useful information for all investors, but particularly 
retail shareholders.

All Directors are invited to attend the AGM at which there will  
be an opportunity for shareholders to ask questions formally,  
and the Directors will be available following the meeting for 
informal discussions. While voting at the AGM is on a show of 
hands, the proxy voting results (including any votes withheld)  
will be announced at the meeting, and subsequently to the 
market and published on the website.

Board Committees
As noted above, the Board has delegated certain of its 
responsibilities to Board committees:

Remuneration Committee
The role of the Remuneration Committee is to review the 
performance of the executive directors and make 
recommendations to the Board on matters relating to their 
remuneration and terms of employment. The Committee will also 
make recommendations to the Board on proposals for the 
granting of share awards and other equity incentives pursuant to 
any share award scheme or equity incentive scheme in operation 
from time to time.

The members of the Remuneration Committee, all of whom held 
office from IPO to the date of this report, are: 
•  Rob Bellhouse (Chairman)
•  David Poutney
The Company Secretary acts as secretary to the Remuneration 
Committee. The Executive Chairman will be invited to attend 
meetings of the Remuneration Committee, but will not participate 
when his own remuneration is being discussed. This committee is 
considered to be independent as the members are independent 
non-executives.

The Committee did not meet during the period between IPO and 
the year-end as the Board approved the grant of options to 
employees following the IPO and there were no other decisions 
required during that period.

Annual Report and Accounts 2016 

Franchise Brands plc

 
Strategic Report 

Financial Statements

27

The Committee is able to call for information from management 
and consults with the external auditors directly if required.

The objectivity and independence of the external auditors is 
safeguarded by reviewing the auditors’ formal declarations, 
monitoring relationships between key audit staff and the 
Company and tracking the level of non-audit fees payable to  
the auditors.

The Committee met once during the period between IPO and the 
year-end, to review the interim accounts to 30 June 2016 and 
note the auditors’ views on those accounts.

The Company’s remuneration policy and details of the amounts 
due to the Directors of the company in or in respect of the year 
are set out in the Remuneration Report on pages 28 and 29.  
As the Company is not quoted, it is not required to produce a 
formal remuneration policy or seek shareholder approval of  
that policy.

AIM Rules Compliance Committee
The role of the AIM Rules Compliance Committee is to ensure that 
the Company has in place sufficient procedures, resources and 
controls to enable it to comply with the AIM Rules for Companies. 
It is intended that the Committee will make recommendations to 
the Board and proactively liaise with the Company’s nominated 
adviser on compliance with the AIM Rules. The Committee will 
also monitor the Company’s procedures to approve any share 
dealings by Directors or employees in accordance with the 
Company’s share dealing code.

The members of the Committee, all of whom held office from  
IPO to the date of this report, are:
•  Rob Bellhouse (Chairman)
•  David Poutney
The Company Secretary acts as secretary to the AIM Rules 
Compliance Committee. In addition, all other Directors of the 
Company are invited to attend. 

The Committee met once during the period between IPO and  
the year-end, to discuss compliance with certain aspects of the 
AIM Rules for Companies and to receive assurances from the 
other directors that there were no matters they should be 
disclosing to the company under AIM Rule 17.

Audit Committee
The role of the Audit Committee is to monitor the quality of 
internal controls and check that the financial performance of  
the Group is properly measured and reported on. It will receive 
and review reports from the Group’s management and external 
auditors relating to the interim and annual accounts and the 
accounting and internal control systems in use throughout  
the Group. 

The members of the Audit Committee, all of whom held office 
from IPO to the date of this report, are:
•  David Poutney (Chairman)
•  Rob Bellhouse
The Company Secretary acts as secretary to the Audit Committee. 
The Executive Chairman and, when appointed, the Finance 
Director are invited to attend all meetings, with other senior 
financial managers asked to attend when necessary. The external 
auditors attend meetings to discuss the planning and conclusions 
of their work and meet with the members of the Committee 
without any members of the executive team present after 
each meeting. 

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance28

Directors’ Remuneration

Remuneration Policy
The objective of the Company’s remuneration policy is to facilitate the recruitment and retention of executives of an appropriate 
calibre, to ensure that the senior executives of the Company are provided with appropriate incentives to encourage enhanced 
performance and are, in a fair and responsible manner, rewarded for their individual contributions to the success of the Company.

Strategic Alignment
The Remuneration Committee is satisfied that the pay that can be earned is appropriate for a company of comparable size and 
complexity, at each level of performance. All of the Executive Directors have significant exposure to the company’s share price:  
Stephen Hemsley has a significant personal shareholding in the Company and the other Executive Directors have material personal 
investments in our shares, supplemented by options granted under our Long Term Incentive Plan (LTIP). The vesting of LTIP options is 
subject to a performance condition requiring a pre-determined and challenging rate of compound annual growth in earnings per share, 
which the Board regards as the key performance metric. As a result, there is a clear incentive to drive earnings per share growth over 
the longer term and also to mitigate downside risks that could affect the Company’s profitability. Reputational risks could reasonably 
be expected to affect the share price, so the Executive Director is further incentivised to mitigate these exposures if they wish to 
maximise the potential value of their options.

Remuneration in Practice
The remuneration that the Company offers to its executive directors has three principal components:
1.  Basic Salaries and Benefits in kind – Basic salaries are determined by the Remuneration Committee bearing in mind the salaries 

paid in AIM-quoted companies of similar size and complexity. Benefits in kind include a car allowance and health care.

2.  Pensions – The Company operates a defined contribution scheme for all Executive Directors and employees. Only basic salaries  

are pensionable. 

3.  Equity exposure – The Company operates a share option scheme covering all permanent employees (including the Executive 

directors, other than Stephen Hemsley) under which share options are normally granted once in each year. Subject to achieving 
compound EPS growth targets, options normally vest on the third anniversary of the date of grant and can then be exercised until 
the tenth anniversary. The exercise price of the options is set at the market value of the Company’s shares at the time of grant, so 
that the individual only benefits if there has been share price growth. The share option scheme is overseen by the Remuneration 
Committee which determines the terms under which eligible individuals may be invited to participate, including the level of awards. 
The scheme utilises HMRC approved EMI options to the extent possible and non-tax advantaged options thereafter. 

Directors’ Service Contracts
All Executive Directors are employed under service contracts. The services of the Executive Directors may be terminated by the 
Company, on the expiry of six months’ notice (nine months, in the case of Tim Harris).

The Non-Executive Directors are employed under letters of engagement which may be terminated by the Company (i) giving 3 months’ 
notice or (ii) immediately, in the event that the Director is not re-elected by shareholders at an AGM.

Directors’ Remuneration (audited)
The aggregate remuneration payable to the Directors for the year ended 31 December 2016 was as follows:

Director

Stephen Hemsley
Tim Harris
Andrew Mallows1
Julia Choudhury
Robin Auld
Nigel Wray
David Poutney
Rob Bellhouse

Salary or fees (£)

Benefits in kind (£)

Pension contributions (£)

Total (£)

2015 comparison (£)

39,000
107,000
38,000
57,000
47,000
10,000
6,000
6,000

11,000

7,000

39,000
125,000
38,000
57,000
47,000
10,000
6,000
6,000

34,000
130,000
–
40,000
33,000
10,000
–
–

Notes:
1  Andrew Mallows served as a director of the company from 15 July 2016 to 13 October 2016

Annual Report and Accounts 2016 

Franchise Brands plc

 
 
 
 
 
 
 
 
 
 
 
 
 
Strategic Report 

Financial Statements

29

No Director made any gains on exercise of a share option during the year or received any remuneration from a third party in respect of 
their service as a Director of the Company.

As seen from the table above, one Director is currently accruing retirement benefits, and does so through defined contribution (money 
purchase) schemes. The Company does not operate a defined benefits scheme. No director or former director received any benefits 
from a retirement benefits scheme that were not otherwise available to all members of the scheme.

Directors’ Share Options (audited)
Details of options held under the Company’s LTIP by the Directors who served during the year are as follows:

Changes in the remainder of the year

Director

Tim Harris

Date of Grant

01-Aug-16

Andrew Mallows2

01-Aug-16

Julia Choudhury

01-Aug-16

Robin Auld

01-Aug-16

Exercise 
price
(pence)

Performance 
condition

Pre-IPO 
Number of 
shares

33

33

33

33

EPS growth

303,030

EPS growth

303,030

EPS growth

303,030

EPS growth

303,030

Granted

Exercised

Lapsed

2016 1 Number 
of shares

Exercisable from

Exercisable to

–

–

–

–

–

–

–

–

–

303,030

01-Aug-19

01-Jul-26

303,030

–

–

–

–

–

303,030

01-Aug-19

01-Jul-26

303,030

01-Aug-19

01-Jul-26

Notes:
1.  At year-end or the earlier date of ceasing to hold office.
2.  Andrew Mallows ceased to serve as a Director on 13 October 2016.

The closing mid-market price of Ordinary Shares on 30 December 2016 (being the last dealing day in the calendar year) was 64.1 pence 
and the range during the period from IPO was from 40.0 pence to 71.6 pence.

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance30

Directors’ report

Scope of this Report
The Directors’ biographies on pages 22 and 23, the discussion of corporate governance matters on pages 24 to 27 and the 
Remuneration report on page 28 and 29 are hereby incorporated by reference to form part of this Directors’ report.

As permitted under the Companies Act, certain matters which would otherwise need to be included in this Directors’ report have 
instead been discussed in the strategic report. These matters are the discussion of the performance and likely future developments  
in the business of the Company and its subsidiaries. Disclosures relating to financial risk management are included in Note 3 to the 
financial statements.

Principal Activities
The principal activity of the Group is the acquisition, development and brand marketing of multiple franchised businesses.  
The principal activity of the Company is to act as a holding company and to provide management services to its subsidiary companies.

Research and Development
The Group did not have any material activities in the field of research and development during the year.

Directors
Names, biographical details and appointment dates of the Directors of the Company at the date of this report are shown on  
pages 22 and 23. In addition, Andrew Mallows served as an Executive Director until 13 October 2016.

Directors’ Interests
The following table shows the interests of the Directors (and their spouses and minor children) in the shares of the Company.

At 31 December 2016 (or 
earlier date of leaving)

At IPO

Director
Stephen Hemsley1
Tim Harris
Andrew Mallows2
Julia Choudhury3
Robin Auld4
Nigel Wray5
David Poutney6
Rob Bellhouse
Notes:
1.   Included in the holding of Stephen Hemsley are 1,570,431 Ordinary Shares held by his wife, Sharon Hemsley and 3,000,000 Ordinary Shares held by CTG Investment Limited, a 

13,000,431
999,762
303,030
1,010,229
908,882
14,080,434
606,060
45,455

13,000,431
999,762
303,030
1,010,229
908,882
14,080,434
606,060
45,455

company owned by a discretionary trust of which Mr Hemsley and his family are potential beneficiaries.

2.   Andrew Mallows ceased to serve as a director on 13 October 2016
3. 

Included in the holding of Julia Choudhury are 381,819 Ordinary Shares held jointly with her husband, Robin Choudhury and 303,030 Ordinary Shares held by her Self Invested 
Personal Pension.

4.   Included in the holding of Robin Auld are 75,758 Ordinary Shares to be held by his Self Invested Personal Pension.
5.   Included in the holding of Nigel Wray are 14,026,380 Ordinary Shares held by Damor Investments Limited acting as nominee for RBC Trustees (CI) Limited as trustee of Mr Wray’s 

family trust.

6.   Held as to 50 per cent. via his Self Invested Personal Pension and 50 per cent. via his wife’s Self Invested Personal Pension.

In addition, Tim Harris, Andrew Mallows, Julia Choudhury and Robin Auld held or hold options over shares of the Company through 
their participation in the Company’s Long Term Incentive Plan, which are detailed in the Remuneration report on pages 28 and 29.

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

31

Major Shareholders 
Insofar as is known to the Company and in addition to the holdings of the Directors above, the following persons hold, as at the date of 
this document, and are expected (based on the information available as at the date of this document), to hold directly or indirectly 
3 per cent or more of the enlarged Share Capital:

Current

On Admission

Shareholder

Ordinary Shares

Existing Share Capital

Ordinary Shares

Enlarged Share Capital

Number of  

Percentage of  

Number of  

Percentage of  

Netcap Limited

3,000,000

6.3%

3,000,000

6.4%

Directors’ Responsibilities Statement
The Directors are responsible for preparing the Strategic Report and the Directors’ Report and the financial statements in accordance 
with applicable law and regulations.

Company Law requires the Directors to prepare financial statements for each financial year. Under that Law the Directors have elected 
to prepare the Group and Company financial statements in accordance with International Financial Reporting Standards (IFRS) as 
adopted by the European Union. Under Company Law the Directors must not approve the financial statements unless they are satisfied 
that they give a true and fair view of the state of affairs of the Company and the Group and of the Group’s profit or loss for that period. 

In preparing these financial statements, the Directors are required to:

•  select suitable accounting policies and then apply them consistently;
•  make judgments and accounting estimates that are reasonable and prudent;
•  state whether applicable IFRSs have been followed, subject to any material departures disclosed and explained in the financial 

statements; and

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue  

in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time the financial position of the Group and the Company and enable them 
to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of 
the Group and the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the Company’s 
website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

Going Concern 
The Directors have made appropriate enquiries and consider that the Group has adequate resources to continue in operational 
existence for the foreseeable future. Accordingly, the Directors continue to adopt the going concern basis in preparing the financial 
statements.

Directors’ and Officers’ Liability Insurance and Indemnification of Directors 
The Company maintains Directors’ and Officers’ liability insurance which gives appropriate cover for any legal action brought against 
its Directors. 

The Company has also granted indemnities to each of its Directors to the extent permitted by law. Qualifying third party indemnity 
provisions (as defined in Section 324 of the Companies Act 2006) were adopted for those Directors on the Board at that time and have 
been agreed by all Directors joining the Board since that date. These indemnities remain in force in relation to certain losses and 
liabilities which the Directors may incur to third parties in the course of acting as Directors of the Company.

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance32

Directors’ report continued

Directors’ Obligations to the Auditors
The Directors confirm that:

•  so far as each of the Directors is aware, there is no relevant audit information of which the company’s auditor is unaware; and
they have each taken all the steps that they ought to have taken as directors to make themselves aware of any relevant audit 
• 
information and to establish that the auditors are aware of that information.

Dividends
The Directors are recommending a final dividend of 0.17 pence per share which, subject to shareholders’ approval at the AGM, will be 
paid on 28 April 2017 to shareholders on the register at the close of business on 7 April 2017.

Share Capital 
The Company has only Ordinary Shares of 0.5 pence nominal value in issue. Note 23 to the financial statements summarises the 
number issued during 2016. The closing middle market price of a share of the Company on 30 December 2016, together with the range 
since floatation, is also shown on page 29. 

Voting rights
Subject to any rights or restrictions attached to any class of shares, from time to time on a show of hands every member who (being an 
individual) is present in person or by proxy or (being a corporation) is present by a duly authorised representative and is entitled to 
have a vote shall upon a show of hands have one vote and on a poll every member who is present in person or by proxy and entitled to 
vote shall have one vote for every share of which he is the holder. Where, in respect of any shares, any registered holder or any other 
person appearing to be interested in such shares fails to comply with any notice given by the Company under section 793 of the Act, 
then not earlier than 14 days after service of such notice the shares in question may be disenfranchised.

Companies Act 2006 Disclosures 
In accordance with Section 992 of the Companies Act 2006 the Directors disclose the following information:

•  The Company’s capital structure and voting rights are detailed on page 32. There are no restrictions on voting rights nor any 

agreement between holders of securities that result in restrictions on the transfer of securities or on voting rights;

•  There exists no securities carrying special rights with regard to the control of the Company;
•  Details of the substantial shareholders and their shareholdings in the Company are detailed on page 31; 
•  The rules concerning the appointment and replacement of Directors, amendment to the Articles of Association and powers to issue 

or buy back the Company’s shares are contained in the Articles of Association of the Company and the Companies Act 2006;

•  There exist no agreements to which the Company is party that may affect its control following a takeover bid; and 
•  There exists no agreements between the Company and its Directors providing for compensation for loss of office that may occur 

because of a takeover bid.

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

33

Branches
There are no branches of the Company outside the UK.

Political and Charitable Donations
No political or charitable donations were made or political expenditure incurred during the period.

Auditor
A resolution to re-appoint BDO LLP as auditor will be proposed at the AGM.

Post-Balance Sheet Events
Terms have been agreed, subject to shareholder approval, for the proposed acquisition of the entire issued share capital of  
Metro Rod Limited, a leading provider of drain clearance and maintenance services, which are delivered on a largely reactive basis  
by regional franchisees. The total consideration is £28 million (subject to adjustment on the financial position of Metro Rod Limited  
on completion), which together with estimated costs of approximately £1.8 million, will be satisfied in cash at completion of the 
acquisition. It is proposed that the consideration, associated costs and additional working capital will be funded by the issue of  
placing shares to raise approximately £20 million and new bank facilities of up to £17 million. Given the scale of the acquisition  
when compared to the existing Group, the transaction will constitute a reverse takeover under the AIM rules.

Financial instruments and risk management
The Company’s use of financial instruments and its financial risk management objectives and policies are set out in Note 3 of the 
financial statements.

Annual General Meeting
The 2017 Annual General Meeting of the Company will be held on 27 April 2017, the business of which is set out in the notice of 
meeting. A circular containing the notice of meeting and an explanatory letter from the Chairman is being posted to shareholders  
and is also available on the Company’s website.

Approved by the Board.

Mark Peters / Company Secretary
22 March 2017

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance34

Independent auditor’s report
For the year ended 31 December 2016

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FRANCHISE BRANDS PLC
Opinion
We have audited the financial statements of Franchise Brands plc (the ‘parent company’) and its subsidiaries (the ‘group’) for the year/
period ended 31 December 2016 which comprise the consolidated statement of comprehensive income, the consolidated statement of 
financial position, the company statement of financial position, the consolidated statement of cash flows, the company statement of cash 
flows, the consolidated statement of changes in equity, the company statement of changes in equity and notes to the financial 
statements, including a summary of significant accounting policies. 

The financial reporting framework that has been applied in the preparation of the financial statements is applicable law and International 
Financial Reporting Standards (IFRSs) as adopted by the European Union and, as regards the parent company financial statements, as 
applied in accordance with the provisions of the Companies Act 2006.

In our opinion:
• 

the financial statements give a true and fair view of the state of the group’s and of the parent company’s affairs as at 31 December 
2016 and of the group’s profit for the year then ended;
the group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union ;
the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union 
and as applied in accordance with the provisions of the Companies Act 2006; and
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

• 
• 

• 

Certain required disclosures relating to directors’ remuneration have been presented within the directors’ remuneration report on  
pages 28 and 29.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the auditor’s responsibilities for the audit of the financial statements section of our report. 
We are independent of the group, in accordance with the ethical requirements that are relevant to our audit of the financial statements in 
the UK, including the FRC’s Ethical Standard as applied to listed entities and we have fulfilled our other ethical responsibilities in 
accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis 
for our opinion.

Conclusions relating to going concern
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where:
• 
• 

the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or
the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt 
about the group’s or the parent company’s ability to continue to adopt the going concern basis of accounting for a period of at  
least twelve months from the date when the financial statements are authorised for issue.

Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) we identified, 
including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the 
efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in 
forming our opinion thereon, and we do not provide a separate opinion on these matters.

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Corporate Governance

Financial Statements

35

Risk description

Our response to the risk

Our conclusions

We reviewed a sample of the contracts with 
franchisees and performed detailed testing over 
revenue as follows:

There were no matters identified in respect 
of inappropriate manual journals 
impacting revenue.

We interrogated the system to identify any manual 
journals made to revenue to ascertain if any were 
outside the normal course of business, as well as 
reviewing the nominal ledger revenue accounts for 
unusual activity. 

Revenue was recognised in accordance 
with the group’s accounting policies and no 
matters in respect of the recognition of 
deferred franchise fees or cut off around 
the year end were identified. 

We performed detailed testing, on a sample basis,  
of sales transactions across the year and across each 
significant revenue stream. 

We performed cut off procedures to test transactions 
around the year end and verified a sample of sales to 
originating documentation to provide evidence that 
transactions were recorded in the correct period. 

We reviewed credit notes raised after the year end 

Our audit work over the recognition of the deferred 
franchise fees included a review of historic recoveries 
in support of the directors’ assessment of the timing 
and quantum of amounts the group ultimately 
expects to receive.

We inspected the franchise framework agreements to 
determine the extent of influence that the group has 
over the use of the resources held by the NAF and CAF 
and to determine whether it should be consolidated 
within the group’s accounts. 

The franchisee’s ability to control the  
use of the resources in the NAF and CAF 
supports the group’s judgement not to 
consolidate the income and expenditure  
of the NAF and CAF.

We performed testing of a sample of costs allocated 
to the funds to confirm that they were permitted 
costs under the fund rules, corroborating these with 
supporting documentation. 

We identified and tested manual journals posted to 
the NAF and CAF funds, obtaining an understanding 
of the rationale for significant journals and agreeing 
them to relevant supporting documentation. 

Due to the nature of the existing framework 
agreements, judgement is required over 
items that are allocated to the NAF and 
CAF. Based on our testing, we did not 
identify any expenses which had been 
inappropriately allocated to the NAF and 
CAF funds and our audit work supports the 
correct allocation of franchisee 
contributions to the Funds. 

We performed a proof in total of franchisee 
contributions to the NAF and CAF based  
on the number of franchisees and expected 
contribution rates.

Risk of fraud/misstatement in revenue

Refer to the Accounting Policies page 47, 
Note 2 page 51 and Note 4 page 54.

Total group turnover is £4.9m (2015: £4.4m). 
The group’s significant revenue streams 
include franchise fees, licence fees and the 
sale of goods. 

There is a risk of misstatement of revenue 
due to the susceptibility to management 
override through recording of inappropriate 
manual journals.

In addition, the accounting treatment of 
deferred franchise fees requires the use of 
judgment by management in determining 
the quantum of expected future receipts

National Advertising Fund and Central 
Advertising Fund
Refer to the Accounting Policies page 49 and 
Note 2 page 50.

Franchisees pay contributions which are 
collected by the group for specific use within 
the National Advertising Fund (NAF) for 
ChipsAway International Limited and the 
Central Advertising Fund (CAF) for Oven Clean 
Domestic Limited. The funds are operated by 
the group on behalf of franchisees with the 
objective of driving revenues for franchisees.

The costs allocated to the funds require 
judgement to determine the appropriateness 
of and extent of costs to be recharged from 
the group to the funds. The recharging of 
expenditure incurred by the group on behalf 
of the NAF and CAF is susceptible to 
management override through inappropriate 
expenditure being charged to the NAF and CAF. 

The franchisee contributions allocated to the 
funds are also susceptible to the risk of 
amounts being included in revenue.

Franchise Brands plc 

Annual Report and Accounts 2016

36

Independent auditor’s report continued
For the year ended 31 December 2016

Risk description

Our response to the risk

Our conclusions

Impairment of goodwill and 
intangible assets
Refer to the Accounting Policies page 47 and 
Note 11 page 59.

The group has goodwill and an indefinite life 
intangible asset, which despite the group 
being profitable and cash generative, requires 
management to test these balances for 
impairment at least annually. 

There is a high degree of management 
judgement in assessing the value in use of 
the Cash Generating Units (“CGU”) to which 
the Goodwill and Intangible assets are 
allocated and therefore determining any 
potential impairments.

Intangible assets acquired with  
Barking Mad 

Refer to the Accounting Policies page 48, 
Note 2 page 50 and Note 22 page 64.

The group acquired 100% of the share capital 
of Barking Mad Limited during  
the year. 

Assessment of the fair values of the acquired 
assets, including the Franchise Network Asset, 
together with consideration of useful lives 
attributed to intangibles is both complex and 
judgemental.

We obtained the impairment analysis performed by 
management for each CGU. 

We performed testing over the impairment analysis 
for logical and arithmetic accuracy and to ensure 
that it has been undertaken in accordance with  
IAS 36.  

We performed procedures to obtain an understanding 
of the underlying assumptions made by 
management.

The key assumptions included:
•  Future trading projections,
•  The discount rate applied; and
•  The long term growth rate

The reasonableness of these key assumptions was 
tested through reviewing the group’s detailed 
calculations and challenging the methodology applied 
in preparing the trading and cash flow forecasts.

We also performed sensitivity analysis to understand 
the relative impact of changes in the key 
assumptions within the impairment models. 

We reviewed and challenged the assessment of the 
fair values of the assets acquired, including 
separately identifiable intangibles, performed by 
management in line with the requirements of IAS 38. 

We also considered the evidence provided in support 
of the conclusion that £763,000 of the acquired 
intangibles represented a “Franchise Network Asset”, 
to which an indefinite life has been attributed.

The impairment assessments prepared  
by management, including the 
appropriateness of the forecasts, the basis 
of allocation of assets to the CGU’s and 
determination of the discount rate, support 
the carrying value of the assets  
for each CGU. 

Sensitivity analysis has confirmed that  
the levels of headroom are sufficient to 
support the conclusion that no reasonably 
foreseeable events or circumstances would 
lead to any impairments being required 
and the disclosures in the financial 
statements include all relevant matters. 

The fair values attributed to the separable 
intangible assets acquired has been 
undertaken using a methodology and 
approach which complies with appropriate 
accounting standards. 

Management have a reasonable and 
supportable basis for the adoption of an 
indefinite life, and the evidence supporting 
their conclusion accords with the 
requirements of accounting standards. 

Our application of materiality
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on the 
audit and forming our opinions. 

Materiality
The magnitude of an omission or misstatement that, individually or in the aggregate, could reasonably be expected to influence the 
economic decisions of the users of the financial statements. Materiality provides a basis for determining the nature and extent of our 
audit procedures. 

We determined materiality for the group to be £49,000, which was based on1% of turnover. 

Reporting threshold
An amount below which identified misstatements are considered to be clearly trivial. 

We agreed with the Audit Committee that we would report to them all uncorrected audit differences in excess of £2,500, which was set at 
5% of materiality, as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds. We evaluated 
any uncorrected misstatements against both quantitative measures of materiality discussed above and in light of other relevant 
qualitative considerations when forming our opinion. 

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Corporate Governance

Financial Statements

37

An overview of the scope of our audit
The group manages its operations from a single location in the UK and has common financial systems, processes and controls covering all 
significant components. The audit of all significant components was performed by the same audit team. The audit team included tax and 
valuation specialists.

In assessing the risk of material misstatement to the group financial statements, and to ensure we had adequate quantitative coverage of 
significant accounts in the financial statements, of the four reporting components of the group, we determined that two components 
represented the principal business units within the group. 

For these two components, we performed an audit of the complete financial information.  

For the remaining components, we performed audit procedures on specific accounts within that component that we considered had the 
potential for the greatest impact on the significant accounts in the financial statements, either because of the size of these accounts or 
their risk profile. The audit scope of these components may not have included testing of all significant accounts of the component but will 
have contributed to the coverage of significant accounts tested for the group.  

Other information
The directors are responsible for the other information. The other information comprises the information included in the Annual Report 
and Accounts 2016, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does  
not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance 
conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise 
appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to 
determine whether there is a material misstatement in the financial statements or a material misstatement of the other information.  
If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to 
report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
• 

the information given in the strategic report and the directors’ report for the financial year for which the financial statements are 
prepared is consistent with the financial statements; and
the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

• 

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the 
audit, we have not identified any material misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if,  
in our opinion:
•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received 

from branches not visited by us; or
the parent company financial statements are not in agreement with the accounting records and returns; or

• 
•  certain disclosures of directors’ remuneration specified by law are not made; or 
•  we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the directors’ responsibilities statement set out on page 31, the directors are responsible for the preparation of 
the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine 
is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the parent company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so.

Franchise Brands plc 

Annual Report and Accounts 2016

38

Independent auditor’s report continued
For the year ended 31 December 2016

Auditor’s responsibilities for the audit of the financial statements
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006.  
Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them in 
an auditor’s report and for no other purpose.  To the fullest extent permitted by law, we do not accept or assume responsibility to anyone 
other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website 
at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Andrew Mair (senior statutory auditor)
For and on behalf of BDO LLP, statutory auditor
Birmingham 
United Kingdom
22 March 2017

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

39

Consolidated statement of comprehensive income
For the year ended 31 December 2016

Revenue
Cost of sales

Gross profit

Administrative expenses before exceptional costs
Costs of acquisition of subsidiaries
IPO costs

Total administrative expenses
Operating profit
Finance income
Finance expense

Profit before tax
Tax expense

Profit for the year and comprehensive income attributable to equity holders of the parent company

All amounts relate to continuing operations

Earnings per share
Basic
Adjusted basic
Diluted
Adjusted diluted

The notes on pages 45 to 67 form part of these financial statements.

Note

4

5
5

5
8
8

9

10

2016
£’000

4,870
(1,572)

3,298

(2,052)
(58)
(397)

(2,507)
791
2
(9)

784
(260)

524

2015
£’000

4,379
(1,487)

2,892

(1,770)
–
–

(1,770)
1,122
1
(8)

1,115
(227)

888

1.28
2.40
 1.28
2.39

2.44
2.44
2.44
2.44

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance40

Consolidated statement of financial position
For the year ended 31 December 2016
Company number 10281033

Assets
Non-current assets
Intangible assets
Property, plant and equipment
Trade and other receivables

Total non-current assets

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents

Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables
Loans and borrowings
Obligations under finance leases
Current tax liability

Total current liabilities

Non-current liabilities
Loans and borrowings
Obligations under finance leases
Deferred tax liability

Total non-current liabilities

Total liabilities

Total net assets/(liabilities)

Issued capital and reserves attributable to owners of the parent
Share capital
Share premium
Share-based payment reserve
Merger reserve
Retained earnings/(deficit)

Total equity/(deficit) attributable to equity holders

Note

2016
£’000

2015
£’000

11
12
13

14
15
16

17
18
19

18
19
20

23
24
24
24

2,142
121
112

2,375

193
307
2,999

3,499

5,874

1,078
167
29
211

1,485

250
73
163

486

1,971

3,903

239
3,214
30
396
24

3,903

1,260
162
115

1,537

170
249
496

915

2,452

785
1,764
35
111

2,695

–
106
31

137

2,832

(380)

120
–
–
–
(500)

(380)

The financial statements on pages 39 to 67 were approved and authorised for issue by the Board of Directors on 22 March 2017.

Stephen Hemsley / Executive Chairman
22 March 2017

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

Company statement of financial position
At 31 December 2016
Company number 10281033

Assets
Non-current assets
Fixed asset investments

Total non-current assets

Current assets
Trade and other receivables
Cash and cash equivalents

Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables
Loans and borrowings

Total current liabilities
Non-current liabilities
Loans and borrowings

Total liabilities

Net assets

Issued capital and reserves attributable to owners of the parent
Share capital
Share premium
Share based payment reserve
Merger reserve
Retained earnings

Total equity attributable to equity holders

41

2016
£’000

972

972

2,823
750

3,573

4,545

1
167

168

250

418

4,127

239
3,214
30
276
368

4,127

Note

21

15
16

17
18

18

23
24
24
24

No statement of comprehensive income is presented by the company as permitted by section 408 of the Companies Act. The profit 
dealt within the financial statements of the parent Company from 15 July 2016, its incorporation date, is £368,000.

The financial statements on pages 39 to 67 were approved and authorised for issue by the Board of Directors on 22 March 2017 and 
were signed on its behalf by

Stephen Hemsley / Executive Chairman
22 March 2017

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance42

Consolidated statement of cash flows
For the year ended 31 December 2016

Cash flows from operating activities
Profit for the year
Adjustments for:
Depreciation of property, plant and equipment
Amortisation of intangible fixed assets
Share-based payment expense
Finance income
Finance expense
Profit on sale of property, plant and equipment
Income tax expense

(Increase)/decrease in trade and other receivables
Increase in inventories
Increase in trade and other payables

Cash generated from operations
Income taxes paid

Net cash generated from operating activities 

Cash flows from investing activities
Purchases of property, plant and equipment
Proceeds from sale of property, plant and equipment
Interest received
Acquisition of subsidiary, net of cash acquired

Net cash used in investing activities

Cash flows from financing activities
Other loans – repaid
Other loans – received
Interest paid – other loan
Interest paid – finance leases
Share capital issued at IPO
Share capital issued on incorporation
Share issue expenses and other costs of IPO
Capital element of finance lease repaid

Net cash generated from/(used in) financing activities

Net increase/(decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

The notes on pages 45 to 67 form part of these financial statements.

2016
£’000

2015
£’000

524

66
10
30
(2)
9
–
260

897
(31)
(15)
261

1,112
(203)

909

(10)
–
2
(333)

(341)

(1,847)
500
(6)
(3)
3,500
62
(233)
(38)

1,935

2,503
496

2,999

888

63
–
–
(1)
8
(8)
226

1,176
87
(61)
44

1,246
(206)

1,040

(16)
11
1
(83)

(87)

(1,470)
–
–
(8)
–
–
–
(31)

(1,509)

(556)
1,052

496

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

Company statement of cash flows
For the period from 15 July to 31 December 2016

Cash flows from operating activities
Profit for the year
Adjustments for:
Finance expenses
Income tax expense
Share-based payment expense

Cash generated from operations
Increase in trade and other receivables

Net cash used in operating activities 

Cash flows from investing activities
Acquisition of subsidiary, including costs

Net cash generated by investing activities

Cash flows from financing activities
Other loans – repaid
Other loans – received
Share capital issued at IPO
Share capital issued on incorporation
Interest paid – other loan
Share issue expenses and other costs of IPO

Net cash flows generated by financing activities
Net increase in cash and cash equivalents

Cash and cash equivalents at end of year

The notes on pages 45 to 67 form part of these financial statements.

43

2016
£’000

368

6
(17)
16

373
(2,805)

(2,432)

(558)

(558)

(83)
500
3,500
62
(6)
(233)

3,740
750

750

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance44

Consolidated and Company statement of changes in equity

Group

1 January 2015
Profit and total comprehensive income for the year

31 December 2015 and 1 January 2016
Profit and total comprehensive income for the year

Contributions by and distributions to owners
Exercise of Share Options in FB Holdings Limited
Issue of shares on incorporation
Issue of shares on acquisition of Barking Mad Limited
Costs of issue of new equity
Issue of shares at IPO
Share-based payment expense

Total contributions by and distributions to owners

31 December 2016

Company
(from incorporation on 15 July 2016)

15 July 2016
Profit and total comprehensive income for the period

Contributions by and distributions to owners
Share capital issued in exchange for shares in FB Holdings Limited
Share capital issued on incorporation
Share capital issued on acquisition of Barking Mad Limited
Cost of issue of new equity
Share issue of shares at IPO
Share based payment expense

Total contributions by and distributions to owners

31 December 2016

Share
capital
£’000

120
–

120
–

–
1
61
4
–
53
–

119

239

Share 
premium
£’000

Share-based 
payment 
reserve
£’000

Merger 
reserve
£’000

–
–

–
–

–
–
–
–
(233)
3,447
–

3,214

3,214

–
–

–
–

–
–
–
–
–
–
30

30

30

–
–

–
–

–
–
–
396
–
–
–

396

396

Retained 
earnings/
(defecit)
£’000

(1,388)
888

(500)
524

524
–
–
–
–
–
–

–

24

Share
capital
£’000

Share 
premium
£’000

Share based 
payment 
reserve
£’000

Merger
reserve
£’000

Retained 
earnings
£’000

–
–

–
120
62
4
–
53
–

239

239

–
–

–
–
–
–
(233)
3,447
–

3,214

3,214

–
–

–
–
–
–
–
–
30

30

30

–
–

–
(120)
–
396
–
–
–

276

276

–
368

368
–
–
–
–
–
–

–

368

Total
equity
£’000

(1,268)
888

(380)
524

524
1
61
400
(233)
3,500
30

3,759

3,903

Total
equity
£’000

–
368

368
–
62
400
(233)
3,500
30

3,759

4,127

2015 comparatives are based on the capital structure of the previous holding company, FB Holdings Limited (note 23).

The notes on pages 45 to 67 form part of these financial statements.

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

45

Notes forming part of the financial statements
For the year ended 31 December 2016

1 Accounting policies
General Information
Franchise Brands plc (the Company, and together with its subsidiaries, the Group) is a public company incorporated in England and 
Wales under the Companies Act 2006, Company number 10281033.

The Company was incorporated on 15 July 2016 with the name FB Holdings plc and on that day changed its name to Franchise Brands 
plc. Also on 15 July 2016, the Company acquired the entire issued share capital of FB Holdings Limited (which changed its name from 
Franchise Brands Limited on the same day) the previous holding company of the Group.

The Company’s registered office and principal place of business is at 5 Edwin Avenue, Hoo Farm Industrial Estate, Kidderminster, 
Worcestershire, DY11 7RA.

The principal activity of the Company is that of a holding company of a group of companies engaged in franchising and related 
activities. The principal activities of the Group are franchising and related activities.

On 5 August 2016, the Ordinary shares of Franchise Brands plc were admitted to trading on the Alternative Investment Market (“AIM”) 
of the London Stock Exchange.

Basis of preparation
The introduction of the new holding company has been accounted for under merger accounting principles. Therefore, the 
consolidated financial statements of Franchise Brands plc are presented as if Franchise Brands plc has always been the holding 
company for the Group.

The Group’s financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) and 
International Financial Reporting Interpretations Committee (IFRIC) interpretations as adopted by the European Union as they apply 
to the financial statements of the Group for the year ended 31 December 2016 and applied in accordance with the Companies Act 
2006. The Group has elected not to restate its business combinations made prior to 1 January 2013.

The Group’s financial statements are presented in sterling and all values are rounded to the nearest thousand pounds (£000’s) except 
where indicated.

The Group’s financial statements have been prepared on a going concern basis as the Directors have a reasonable expectation that the 
Group has adequate resources to continue in existence for the foreseeable future. Please refer to the Directors report for further details.

There were no impacts from new standards adopted in the period.

At the time of publication of these financial statements, the following standards and interpretations, which have not been applied in 
these financial statements, were in issue but not yet effective:

IFRS 16 Leases
IFRS 9 Financial Instruments: Classification and Measurement
IFRS 15 Revenue from Contracts with Customers

01/01/2019
01/01/2018
01/01/2018

The full impact of these standards is currently being assessed. However, IFRS 15, IFRS 9 and IFRS 16 may have an impact on these 
financial statements.

IFRS 15 revenues from Contract with Customers
This standard is mandatory for periods beginning after 1 January 2018. IFRS 15 is intended to clarify the principles of revenue 
recognition and establish a single framework for revenue recognition across all industries.

Under the new standard, revenue is recognised when a customer obtains control of a good or service. It also establishes principles of 
reporting information around the nature, amount, timing, and uncertainty of revenue and cash flows arising from an entity’s contracts 
with customers. 

Adopting this standard may result of changes to the timing of recognition of sales but the impacts are still being assessed.

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance 
 
46

Notes forming part of the financial statements continued
For the year ended 31 December 2016

1 Accounting policies continued
IFRS 9 Financial Instruments
This standard is mandatory for periods beginning on or after 1 January 2018. IFRS 9 Financial Instruments will ultimately replace IAS 
39 Financial Instruments, Recognition and Measurement in its entirety. IFRS 9 uses a single approach to determine whether a financial 
asset is measured as amortised cost or fair value, replacing the many different rules in IAS 39. 

The approach in IFRS 9 is based on how the entity manages its financial instruments and the contractual cash flow characteristics of 
the financial assets. The potential impact of this standard is still to be assessed by the Group and may give rise to changes in the 
recording of its financial assets and liabilities.

IFRS 16 Leases
This standard is effective for accounting periods beginning on or after 1 January 2019 and sets out the principles for the recognition, 
measurement, presentation and disclosure of leases for both lessees and lessors. It replaces IAS 17 Leases and IFRIC 4 “Determining 
whether an arrangement contains a lease”.

The most significant changes are in the relation to lessee accounting. Under the new standard, the concept of assessing a lease 
contract as either operating or financing is replaced by a single lessee accounting model.

Under this new model, substantially all lease contracts will result in a lessee acquiring a right-to-use asset and obtaining financing. 
The lessee will be required to recognise a corresponding asset and liability.  The asset will be depreciated over the term of the lease and 
the interest on the financing liability will be charged over the same period.

Adopting this new standard may result in changes to the Group’s statements of financial position, with right-to-use assets and 
financing liabilities being recognized for the first time.

The Group’s income statement will also be impacted with the rent expense relating to operating leases being replaced by a depreciation 
charge arising from the right-to-use assets and interest charges arising from lease financing. The full impacts are yet to be quantified.

The Group’s consolidated financial statements are prepared under the historical cost convention. The principal accounting policies 
adopted are set out below and have been consistently applied to all the years presented.

Segmental reporting
Management has determined that the Group has one operating segment. This is based on the operating reports reviewed by the Chief 
Executive Officer that are used to assess both performance and strategic decisions. Management has identified that the Chief Executive 
Officer is the chief operating decision maker in accordance with the requirements of IFRS 8 ‘Operating segments’.

Whilst the Group operates multiple franchise brands, across various business sectors, the Board has concluded that the key 
management and financial data used to manage them is the same, as the key drivers are attributable to them being franchises rather 
than the activity of the franchise.

All segment revenue and profit before taxation are attributable to the principal activity of the Group.

Basis of consolidation
The consolidated financial statements incorporate the results and net assets of the Company and its subsidiary undertakings.

As noted on the Basis of Preparation above, the introduction of a new holding company has been accounted for under merger 
accounting principles

Other subsidiaries are consolidated from the date of their acquisition, being the date on which the Group obtains control and continue 
to be consolidated until the date control ceases. All inter-Company transactions and balances between Group entities are eliminated 
upon consolidation.

Acquisitions during the year have been consolidated using the acquisition method.

Annual Report and Accounts 2016 

Franchise Brands plc

 
 
 
 
Strategic Report 

Financial Statements

47

Business combinations
Other than for the introduction of the new holding company, the Group applies the acquisition method to account for business 
combinations. The consideration for the acquisition of a subsidiary is the fair values of the assets transferred, the liabilities incurred to 
the former owners of the acquiree and the equity issued by the Group, plus if the business combination is acquired in stages, the fair 
value of the existing interest in the acquiree. The consideration transferred includes the fair value of any asset or liability resulting from 
a contingent consideration arrangement. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business 
combination are measured initially at their fair values at the acquisition date.

Goodwill
Goodwill arising on the acquisition of a subsidiary undertaking is the difference between the fair value of the consideration paid and 
the fair value of the identifiable assets, liabilities and contingent liabilities acquired.

Impairment of non-financial assets
Impairment tests on goodwill and the franchise network asset are carried out at each financial year-end. For other non-financial assets, 
the Group assesses at each reporting date whether there is an indication that an asset may be impaired. If any such indication exists, 
or when annual impairment testing for an asset is required, the Group makes an estimate of the assets or cash generating unit’s 
recoverable amount. Recoverable amount is the higher of fair value less costs to sell and its value in use. Where the carrying amount of 
an asset or cash generating unit exceeds its recoverable amount the asset or cash generating unit is considered impaired and written 
down to its recoverable amount. Any impairment is charged to the profit and loss in the period concerned.

Revenue
Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Group and the revenue can be reliably 
measured. Revenue is measured at the fair value of consideration received or receivable, net of returns, rebates and value-added taxes.

The following criteria must also be met before revenue is recognised:

Product sales
Revenue from sales of products is recognised on delivery to customers.

Sales of franchise territories
Sales of franchise territories represent the charges for packages which include training, other start-up support and equipment package. 
No element of these charges relate to subsequent services. Revenue from franchise fees is recognised when a franchisee completes the 
relevant training. Where deferred payment terms are offered the revenue is recognised to the extent that there is not considered to be 
significant doubt over the eventual recovery (see note 2).

Management service fees
Management service fees are charged for the continuing use of the rights and continuing services provided during the franchise 
agreements term. They are recognised as the service is provided and the rights are used.

Exceptional costs
Exceptional items are those significant items which are separately disclosed by virtue of the size or incidence to enable a full 
understanding of the Groups financial performance.

Research and development
Development costs are charged to the statement of comprehensive income in the year of expenditure, unless individual projects satisfy 
all of the following criteria:
•  The project is clearly defined and related expenditure is separately identifiable
•  The project is technically feasible and commercially viable
•  Current and future costs are expected to be exceeded by future sales and adequate resources exist for the project to be completed.

In such circumstances the costs are carried forward and amortised over a period not exceeding five years commencing in the year the 
asset is ready for use.

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance48

Notes forming part of the financial statements continued
For the year ended 31 December 2016

1 Accounting policies continued
Trademarks and licences
Where separately identifiable trademarks and licences are acquired, they are recognised at fair value.

Acquired trademarks and licences are amortised on a straight-line basis over their useful life but no longer than ten years. The carrying 
values of trademarks and licences are subject to impairment review by the directors if there have been indications of impairment. Any 
amortisation or impairment provisions are charged to the statement of comprehensive income in the period concerned.

Franchise Network Asset
The Company has defined a Franchise Network Asset (FNA) as the ability to manage, sell and operate a franchise. The FNA’s acquired in 
a business combination are identified and recognised separately from goodwill and are initially recognised at their fair value at the 
acquisition date. Subsequent to initial recognition, intangible assets acquired in a business combination are reported at cost less 
accumulated amortisation and accumulated impairment losses, on the same basis as intangible assets acquired separately

Property, plant and equipment
Property, plant and equipment assets are carried at cost less accumulated depreciation and any recognised impairment in value. Cost 
comprises the aggregate amount paid and the fair value of any other consideration given to acquire the asset and includes cost 
directly attributable to making the asset capable of operating as intended.

The Group adds to the carrying amount of an item of fixed assets the cost of replacing part of such item when that cost is incurred, if 
the replacement part is expected to provide incremental future benefits to the Group. The carrying amount of the replaced part is 
derecognised. Repairs and maintenance are charged to the statement of comprehensive income in the period they are incurred.

Depreciation is provided to write off the cost, less the estimated residual values, of all tangible fixed assets evenly over their expected 
useful lives.

It is calculated at the following rates:

Leasehold property improvements  
Short term leasehold improvements  
Motor vehicles  
Long term fixtures and fittings  
Short term fixtures and fittings  
Computer equipment  

– 
– 
– 
– 
– 
– 

7 per cent straight-line 
33 per cent straight-line 
25 per cent straight-line 
10 per cent straight-line 
33 per cent straight-line 
33 per cent straight-line 

The assets’ residual values, useful lives and methods of depreciation are reviewed and adjusted, if appropriate on an annual basis. Any 
gain or loss arising on recognition of an asset is included in the statement of comprehensive income in the year that the asset is 
derecognised.

Share-based payment
When share options are awarded to employees, the fair value of the options at the date of grant is charged to the statement of 
comprehensive income over the vesting period. When the terms and conditions of options are modified before they vest, the increase in 
fair value of the options, measured immediately before and after the modification, is also charged to the statement of comprehensive 
income over the remaining vesting period.

Where share options vesting is contingent on a future event a charge is recognised only if the future event is considered probable.

Fair value is measured by the use of an appropriate valuation model, which takes into account conditions attached to the vesting and 
exercise of the equity instruments. The expected life used in the model is adjusted, based on management’s best estimate, for the 
effects of non-transferability, exercise restrictions and behavioural considerations. The volatility in the model is calculated by reference 
to an implied volatility of a group of listed entities that have similar characteristics and are in the same industry sector.

Inventories
Inventories are valued at the lower of cost and net realisable value, after making due allowances for obsolete and slow moving items. 
Cost is determined on a first in, first out basis. Net realisable value is based on estimated selling price less any further costs expected 
to be incurred to disposal.

Annual Report and Accounts 2016 

Franchise Brands plc

 
 
 
 
 
 
 
 
 
Strategic Report 

Financial Statements

49

Income taxes
Current tax assets and liabilities are measured at the amount expected to be received or paid to the taxation authorities.

Income tax is charged or credited to the income statement, except when it relates to items charged directly to other comprehensive 
income or to equity, in which case the income tax is also dealt with in other comprehensive income or equity respectively.

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the statement of financial 
position differs from its tax base, except for differences arising on:
• 
• 

the initial recognition of goodwill;
the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction 
affects neither accounting nor taxable profit; and
investments in subsidiaries where the Company is able to control the timing of the reversal of the difference and it is probable that 
the difference will not reverse in the foreseeable future.

• 

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against which 
the difference can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantially enacted by the balance sheet 
date and are expected to apply when the deferred tax liabilities or assets are settled or recovered.

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities.

Valuation of investments
Investments in subsidiaries are measured at cost, plus attributable expenses, less accumulated impairment, except for shares issued 
pursuant to a group reorganisation which are recorded at the Group’s share of the equity of the original parent immediately prior to the 
re-organisation.

Leased assets
Where assets are financed by leasing agreements that give rights approximating to ownership (finance leases) the assets are treated as if 
they had been purchased outright. The amount capitalised is the present value of the minimum lease payments payable over the term 
of the lease. The corresponding leasing commitments are shown as amounts payable to the lessor. Depreciation on the relevant assets is 
charged to the statement of comprehensive income over the shorter of estimated useful economic life and the period of the lease.

Lease payments are analysed between capital and interest components so that the interest element of the payment is charged to the 
statement of comprehensive income over the period of the lease and is calculated so that it represents a constant proportion of the 
balance of capital repayments outstanding. The capital part reduces the amounts payable to the lessor.

All other leases are treated as operating leases. Their annual rentals are charged to the statement of comprehensive income on a 
straight-line basis over the term of the lease.

National advertising fund and central advertising fund accounting
In addition to franchise fees, franchisees pay contributions which are collected by the Group for specific use within the national and 
central advertising funds. The Group operates the funds on behalf of the franchisees with the objective of driving revenues for the 
franchisees. The fund is planned to break even with any short-term surplus or deficit carried in the consolidated statement of financial 
position within working capital. As all fund contributions are designated for specific purposes and do not result in a profit or loss for the 
Group, revenue recognition criteria are not met and therefore the income and expense of the fund are not included in the consolidated 
statement of comprehensive income.

Cash and cash equivalents
Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 
hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that 
are readily convertible to known amounts of cash with insignificant risk of change in value

Foreign currency
Foreign currency transactions are translated at the rates ruling when they occurred. Foreign currency monetary assets and liabilities 
are translated at the rates ruling at the balance sheet date. Any differences are taken to the statement of comprehensive income.

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance50

Notes forming part of the financial statements continued
For the year ended 31 December 2016

1 Accounting policies continued
Pension costs
Contributions to the Group’s defined contribution pension scheme are charged to the statement of comprehensive income in the year 
in which they become payable.

Trade receivables
Trade receivables are carried at amortised cost using the effective interest rate method, less provision for impairment.

Impairment provisions are recognised when there is objective evidence (such as significant financial difficulties on the part of the 
counterparty or default or significant delay in payment) that the group will be unable to collect all of the amounts due under the terms 
receivable, the amount of such a provision being the difference between the net carrying amount and the present value of the future 
expected cash flows associated with the impaired receivable. For trade receivables, which are reported net, such provisions are 
recorded in a separate allowance account with the loss being recognised within administrative expenses in the income statement. 
On confirmation that the trade receivables will not be collected the gross carrying value of the asset is written off against the 
associated provision.

Trade payables
Short term trade payables are measured at their transaction price.

Borrowings
Borrowings are recognised initially at fair value, net of transaction costs incurred. Borrowings are subsequently carried at amortised 
cost; any difference between the proceeds (net of transaction costs) and the redemption value is recognised in the income statement 
over the term of the borrowings using the effective interest method.

2 Critical accounting estimates and judgements
The preparation of financial statements requires management to make judgements, estimates and assumptions that affect the 
amounts reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during 
the period. The nature of estimation means that actual outcomes could differ from those estimates.

The following judgements and estimates have had the most significant effect on amounts recognised in the financial statements.

National and central advertising funds
Franchisees within the Group pay a fee into central funds designed to build sales. The funds are managed for the benefit of franchisees 
in the system with the objective of driving revenues. The funds are used to pay for national and local marketing strategies and 
promotional plans. The fund is planned to operate at break even with any short-term surplus or deficit carried in the consolidated 
statement of financial position.

As all fund income is designated for specific purposes and does not result in a profit or loss for the Group, the revenue recognition 
criteria as outlined in our accounting policy are not met and therefore the income and expenses of the fund are not included in the 
consolidated statement of comprehensive income as the Directors consider this to be an agency arrangement.

The cash flows relating to the funds are included within the cash generated from operations in the consolidated statement of cash 
flows due to the close interrelationship between the fund and the trading operations of the group.

Business combinations
Determining a value for assets acquired
Determining the fair value of acquired intangible assets and goodwill acquired in business combinations requires the use of estimates 
regarding the value of intangible assets. The values are determined using discounted cash flows and based upon latest approved 
budgets which include estimates concerning factors such as new franchise sales and timing of such sales.

Performing impairment tests
Subsequent impairment reviews also require the use of estimates to value the cash generating units to which goodwill and other 
intangible assets have been allocated. The value in use calculations, which are run on an annual basis for goodwill, or when there is an 
indicator of impairment for tangible and intangible fixed assets, determine whether there is any impairment to the carrying value of 
assets arising from business combinations. More details of these estimates can be found in note 11.

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

51

Indefinite life asset
Management has determined that the FNA acquired with Barking Mad is to be treated as an indefinite life asset. Management has 
determined that there is nothing to suggest the future economic benefits will have a finite life. Management further believes the sector 
Barking Mad operates in is sufficiently large and contains sufficient opportunity to support these assumptions. As with all indefinite 
life and intangible assets the FNA will be reviewed at the end of each reporting period to determine whether there is any indication that 
it has suffered an impairment loss.

Revenue recognition
The Group offers deferred payment terms in relation to some of the franchisee fees payable. The Group assess the level of doubt over 
the ultimate recovery of the deferred fees based on historic experience. If there is significant doubt over the recovery of the franchisee 
fee the balance is not recognised until the level of risk associated reduces to an acceptable level.

3 Financial instruments – risk management
The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the Group’s 
competitiveness and flexibility. Further details regarding these policies are set out below:

The Group’s financial risk management objectives consist of identifying and monitoring those risks, which have an adverse impact on 
the value of the Group’s financial assets and liabilities or on the reported profitability and on the cash flows of the Group. The Group’s 
financial liabilities are the other loans, finance leases and trade and other payables. The Group has various financial assets such as 
trade receivables and cash, which arise directly from its operations. The Group has not entered into and derivative transactions such as 
interest rate swaps. It is the Group’s policy that no trading in derivatives shall be undertaken.

The Group’s main treasury risks relate to the availability of funds to meet its future requirements. The treasury policy of the Group is 
determined and monitored by the Board. The Group monitors its cash resources through short, medium and long term cash forecasting.

The main risks arising from the Group’s financial instruments are credit risk, price risk and liquidity risk. The Board reviews the policies 
for managing each of these risks which are summarised below:

Group

Financial assets
Cash and cash equivalents 
Trade and other receivables

Total financial assets

Company

Financial assets
Cash and cash equivalents
Trade and other receivables

Total financial assets

2016
£’000

2,999
170

3,169

2016
£’000

750
2,823

3,573

2015
£’000

496
183

679

2015
£’000

–
–

–

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance52

Notes forming part of the financial statements continued
For the year ended 31 December 2016

3 Financial instruments – risk management continued

Group

Financial liabilities
Trade and other payables
Loans and borrowings

Total financial liabilities

Company

Financial liabilities
Trade and other payables
Loans and borrowings

Total financial liabilities

2016
£’000

918
519

1,437

2016
£’000

1
417

418

2015
£’000

638
1,905

2,543

2015
£’000

–
–

–

Financial instruments not measured at fair value include cash and cash equivalents, trade and other receivables, trade and other 
payables, and loans and borrowings.

Due to their short-term nature, the carrying value of cash and cash equivalents, trade and other receivables, trade and other payables 
approximates to their fair value.

On 1 August, new loans of £250,000 each were granted by Solent Capital Partners Limited and Glengrace Limited, companies controlled 
by Stephen Hemsley and Nigel Wray respectively. The loans bear interest at a rate of 2.5 per cent above the base lending rate from  
time to time of National Westminster Bank plc and are repayable in twelve quarterly instalments in arrears which commenced on 
30 September 2016 and may be repaid in full by the company at any time. All loans made previously by the then shareholders  
of the Group were repaid prior to admission. The total shareholders’ loans repaid in 2016 was £1,764,000 (2015: £1,470,000)

Credit risk
Customers who trade on credit terms are predominantly its franchisees and it is considered that the franchisee recruitment selection 
process is sufficiently robust to ensure an appropriate credit verification procedure. In addition, trade receivable balances are 
monitored on an ongoing basis.

It is the Group’s policy that cash deposits are only made with banks that have been approved by the Board and have a high credit rating 
to ensure the Group is not exposed to unnecessary risk.

Cash is held with the following institutions:

Group

NatWest Bank
HSBC

Total

Company

NatWest Bank
HSBC

Total

Rating

A
A

Rating

A
A

2016
£’000

2,844
155

2,999

2016
£’000

750
–

750

2015
£’000

496
–

496

2015
£’000

–
–

–

The Directors consider that the concentration of credit risk with these institutions is managed through regular monitoring of the levels 
of deposits held and only making deposits with independently rated parties with a minimum “A” rating.

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

53

Liquidity risk
The Group aims to mitigate liquidity risk by managing cash generation from its operations with collection targets set throughout the 
Group. All major investment decisions are considered by the Board as part of the project appraisal and approval process.

The following table sets out the contractual maturities (representing undiscounted contractual cash-flows) of financial liabilities:

Group

Less than 1 year
Trade and other payables
Loans and borrowings

Total financial liabilities due in less than one year

Company

Less than 1 year
Trade and other payables
Loans and borrowings

Total financial liabilities due in less than one year

Group

Greater than 1 year but less than 5 years
Loans and borrowings

Total financial liabilities due in more than one year but less than five years

Company

Greater than 1 year but less than 5 years
Loans and borrowings

Total financial liabilities due in more than one year but less than five years

2016
£’000

918
196

1,114

2016
£’000

1
167

168

2016
£’000

323

323

2016
£’000

250

250

2015
£’000

638
1,799

2,437

2015
£’000

–
–

–

2015
£’000

106

106

2015
£’000

–

–

Capital management
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide 
returns for shareholders and benefits for other stakeholders through an appropriate balance of debt and equity funding, whilst 
maintaining a strong credit rating and sufficient headroom. During its development, the Group has utilised shareholder loans of 
£3,240,000. The balance of £1,764,000 of these original shareholder loans outstanding at 1 January 2016 was repaid out of cash flow 
generated from profits prior to the IPO. These were partially replaced by new loans totaling £500,000 as noted above.

To meet these objectives, the Group reviews the budgets and forecasts on a regular basis to ensure there is sufficient capital to meet 
the needs of the Group through to profitability and positive cash flow.

During the year, the Group increased its equity through contributions by owners totaling £3,759,000 as set out in the consolidated 
statement of changes in equity. At 31 December 2016, the Group’s capital structure comprised equity of £3,903,000 (2015: deficit 
£380,000) and net cash of £2,582,000 (2015: net borrowings of £1,268,000)

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance54

Notes forming part of the financial statements continued
For the year ended 31 December 2016

4 Revenue

Sale of services
Sale of goods

The 2015 comparatives have been adjusted to correct a misallocation of £710,000 between the sale of goods and sale of services.

An analysis of revenue by geographical market is given below:
United Kingdom
Europe
Rest of the World

5 Operating profit

Operating profit is stated after charging:
Depreciation
Amortisation
Share-based payment expense
IPO costs
Costs of acquisition of subsidiary
Operating lease rentals
Auditors’ remuneration:
Fees for audit of the Company and the Group 
Fees for the audit of subsidiaries
Other taxation services

2016
£’000

3,861
1,009

4,870

4,821
19
30

4,870

2015
£’000

3,508
871

4,379

4,332
19
28

4,379

2016
£’000

2015
£’000

66
10
30
397
58
124

15
33
15

63
–
–
–
–
91

10
23
10

In addition to the amount disclosed above, auditor’s remuneration of £75,000 in respect of corporate finance activities and £22,000 in 
respect of other assurance services has been included within share issue costs and has been allocated between the share premium and 
IPO costs.

During the year, the Company incurred significant costs associated with both its admission to the Alternative Investment Market (AIM) 
and its acquisition of Barking Mad Limited which are not part of the usual course of business of Franchise Brands plc. Costs charged in 
arriving at profit from operations amounted to £397,000 and £58,000 respectively

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

55

2015
£’000

655
61
10
–

726

14
1
3
1
1
5

25

2015
£’000

246
–
–

246

2015
£’000

130

2016
£’000

731
76
8
30

845

11
2
2
2
1
7

25

2016
£’000

321
16
7

344

2016
£’000

125

6 Staff costs

Wages and salaries
Social security costs
Pension costs
Share-based payment expense

The average monthly number of persons (including directors) employed by the Group was 
Administration
Sales
Training
Warehouse
Operations
Directors

Directors’ remuneration

Directors emoluments
Amounts receivable under long-term incentive scheme
Company contributions to money purchase pension schemes

Information regarding the highest paid director is as follows

Highest paid Director (see Remuneration report for further details)

The Board of Directors are considered to be the key management personnel. Their cost to the Group is £372,000 (2015: £265,000).  
The Company had no employee (other than the Directors’) and no staff costs. Directors’ emoluments include £90,000 (2015: £100,000) 
paid to companies controlled by Directors (see note 26).

7 Share-based payments
The share-based payment expense recognised in respect of employee services received during the year ended 31 December 2016 was 
£30,000 (2015: £nil). This all arises on equity-settled share-based payment transactions.

Current share-based payment scheme
As at 31 December 2016, the following share options were outstanding:

Outstanding employee share options at 0.5 pence

Date of grant

Period of options

2016

August 2016 – August 2026
Lapsed during the period

2016
Number
of shares

1,628,788

2016

2,015,151
386,363

1,628,788

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance56

Notes forming part of the financial statements continued
For the year ended 31 December 2016

7 Share-based payments continued
The Company established a long-term incentive plan in the form of a share option scheme on 1st August 2016 under which 2,015,151 
shares were granted.

Awards are granted and approved at the discretion of the Remuneration Committee. The awards will vest on or after the third 
anniversary of their issue, being 1st August 2019, based on compound growth in the underlying earnings per share of the Group for the 
three-year period starting on 1st January 2016. If the compound annual growth rate is below 8 per cent, then none of these options will 
vest. Between 8 and 15 per cent growth then a proportion of these options will vest on a straight-line basis. E.g. if the compound annual 
growth rate is 11.5 per cent then 60 per cent of the options would vest.

The fair value of the options granted is estimated at the date of grant using a Black-Scholes model, after taking into account the terms 
and conditions upon which they were granted.

The following table lists the inputs to the model used for the options granted in 2016.

Black-Scholes Option Pricing Model

Closing stock price at 5 August 2016
Exercise Price
Risk-Free Interest Rate
Expected Life of Option (years)
Volatility
Dividend Yield

Option Value (pence)

The share-based payment expense for the year is £30,000 (2015: £nil).

Previous share-based payment scheme

Date of Grant

2011
2013
EMI share options at 1 pence in share capital of former holding company,  

Period of options

June 2011-June 2021
June 2013-June 2023

outstanding at 31 December 2015

Exercised on 15 July 2016 
Lapsed on 15 July 2016

Balance at 31 December 2016

£0.35
£0.33
0.46%
6.5
37.8%
0%

13.68

2016
Number of
shares

2015
Number of
shares

1,225,000
75,000

1,225,000
75,000

1,300,000
(171,344)
(1,128,656)

1,300,000
–
–

–

1,300,000

At 31 December 2015, there were employee share options outstanding in relation to 1,300,000 Ordinary shares of 1p each in the share 
capital of the Group’s former holding company. On 15 July 2016, a proportion of these options became exercisable, in accordance with 
the terms of the scheme; and the balance of the share options under this scheme lapsed. Options equivalent to 171,344 Ordinary 
shares of 1 pence each in the former holding company were converted to 342,688 Ordinary shares of 0.5 pence in Franchise Brands plc.

No share-based payment charge was recognised in 2015 in relation to this share options scheme, as at 31 December 2015 satisfying 
the conditions relating to the ability to exercise the share options was not considered probable. This was re-assessed at IPO, with the 
conclusion being no material share-based payment arises.

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

8 Finance income

Bank interest

Finance expense

Interest element of hire purchase agreements
Loan interest

9 Income tax

Current tax expense
Current tax on profits for the period
Adjustment for prior period 
Deferred tax expense
Origination and reversal

Total tax expense

Accounting profit multiplied by the UK statutory rate of corporation tax
Expense not deductible for tax purposes
Adjustment for prior period

57

2015
£’000

1

2015
£

8
–

8

2015
£’000

224
–

3

227

223
4
–

227

2016
£’000

2

2016
£’000

3
6

9

2016
£’000

251
9

–

260

157
94
9

260

Effective tax rate

33.2%

20.3%

The current rate of UK corporation tax is 20 per cent. A reduction in the UK corporation tax rate from 20 per cent to 19 per cent (effective 
from 1 April 2017) and to 17 per cent (effective from 1 April 2020) was substantively enacted in October 2015 and has therefore been 
considered when calculating deferred tax at the reporting date.

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance58

Notes forming part of the financial statements continued
For the year ended 31 December 2016

10 Earnings per share
Basic earnings per share amounts are calculated by dividing profit for the year attributable to ordinary equity holders of the parent by 
the weighted average number of Ordinary Shares outstanding during the year.

Diluted earnings per share are calculated by dividing the profit attributable to ordinary equity holders of the parent by the weighted 
average number of Ordinary Shares outstanding during the year plus the weighted average number or Ordinary Shares that would have 
been issued on the conversion of all dilutive potential Ordinary Shares into Ordinary Shares at the start of the period or, if later, the date 
of issue.

Adjusted Earnings per share
During the year, the Group incurred significant exceptional costs associated with the floatation of the company and the acquisition 
costs of Barking Mad. If these costs, of £397,000 and £58,000 respectively, which were not deductible for corporation tax, were added 
back and the resultant profit taxed at 20.5 per cent being the Group’s underlying tax rate, the profit attributable would be £979,000.

Comparative earnings per share are calculated on the share capital of Franchise Brands plc of 36,324,729 as if it had been the parent 
company throughout 2015 and the share for share exchange for 12,171,344 shares of 1 pence each of the former holding company had 
taken place previously as at 1 January 2015.

Earnings per share

Profit attributable to owners of the parent
Exceptional Items

Adjusted profit attributable to owners of the parent

Basic weighted average number of shares
Dilutive effective of share options

Diluted weighted average number of shares

Basic earnings per share
Diluted earnings per share
Adjusted Earnings per share
Adjusted diluted earnings per share

2016
£’000

524
455

979

2015
£’000

888
–

888

Number

NUmber

40,837,885
147,654

36,324,429
–

40,985,539

36,324,429

Pence

1.28
1.28
2.40
2.39

Pence

2.44
2.44
2.44
2.44

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

59

11 Intangible assets

Group

Cost
At 1 January 2015
Additions

At 31 December 2015

At 1 January 2016
Additions on business combination

At 31 December 2016

Amortisation
At 1 January 2015
Charge for the year

At 31 December 2015

At 1 January 2016
Charge for the year

At 31 December 2016

Net book value
At 31 December 2015

At 31 December 2016

Franchise
network
asset
£’000

Development
costs
£’000

Trade marks
£’000

Total
£’000

–
–

–

–
763

763

–
–

–

–
–

–

–

763

127
–

127

127
–

127

127
–

127

127
–

127

–

–

1,654
75

1,729

1,729
–

1,729

1,654
–

1,654

1,654
10

1,664

75

65

2,952
89

3,041

3,041
892

3,933

1,781
–

1,781

1,781
10

1,791

1,260

2,142

Goodwill
£’000

1,171
14

1,185

1,185
129

1,314

–
–

–

–
–

–

1,185

1,314

The Company has no intangible assets.

During the year Barking Mad Limited was acquired for a consideration of £900,000. The figure £763,000 represents the fair value of the 
franchise network asset on acquisition and the figure of £129,000 represents the fair value of the goodwill on acquisition. Full details of 
this transaction are contained within Note 22.

Goodwill relates to three cash generating units (CGUs) ChipsAway (carrying value £1,171,000), MyHome Marketing (carrying value 
£13,500) and Barking Mad (carrying value £129,000). Franchise network asset relates to Barking Mad (carrying value £763,000) The 
recoverable amount of each CGU is based on value in use calculations.

Management has tested goodwill and the franchise network asset for impairment.

The key assumptions for the value in use calculations are those regarding the discount rates and expected changes to operating results 
and cash flows during the period of five years from the statement of position dates. Management estimate discount rates using pre-tax 
rates that reflect current market assessments of the time value of money and the risks in relation to the CGU. Changes in operating 
results and cash flows including, the sales of franchises and the level of sales of the franchisees, are based on past results and 
expectations of future performance. The Group prepares cash flow forecasts for the next two to five years derived from the most recent 
budgets which have been approved by the Board of Directors.

The Group has also commissioned an independent valuation of the domain name to assess potential impairment of the carrying values 
of MyHome. This report supports the assessment of no impairment being required.

The recoverable amount for Barking Mad is sensitive to movements in the discount rate and the growth assumptions within the 
forecast. No increase in revenue has been assumed for years three to five within the value in use calculation. The forecast revenue for 
Barking Mad is based on future expectations of the market conditions and the increase attributable to its inclusion within the Group, 
significantly the sharing of resource and experience in growing franchise organisations.

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance60

Notes forming part of the financial statements continued
For the year ended 31 December 2016

11 Intangible assets continued
The recoverable amount for ChipsAway is sensitive to movements in the discount rate and growth assumptions within the forecast. 
Prudently no increase in revenue has been assumed for years three to five within the value in use calculation

The pre-tax rate used to discount the forecast cash flows for Barking Mad and ChipsAway is 15.6 per cent. The impairment reviews 
management has undertaken indicated that sensitising the cash flow downwards by 10 per cent or applying a 20 per cent discount 
rate would not indicate a need for impairment.

Based on the calculations prepared the recoverable amount for all CGUs exceed their carrying amount.

12 Property, plant and equipment

Group

Cost
At 1 January 2015
Additions 
Disposals

At 31 December 2015

At 1 January 2016
Additions on acquisition
Additions

At 31 December 2016

Depreciation
At 1 January 2015
Charge for the year
Disposals

At 31 December 2015

At 1 January 2016
Additions on acquisition
Charge for the year

At 31 December 2016

Net book value
At 31 December 2015

At 31 December 2016

Leasehold
improvements
£’000

Fixtures
and fittings
£’000

Computer
equipment
£’000

Motor
vehicles
£’000

119
–
–

119

119

–

119

87
7
–

94

94
–
7

101

25

18

91
–
–

91

91
35
–

81
2
–

83

83
57
6

126

146

70
4
–

74

74
22
2

98

17

28

73
7
–

80

80
56
5

141

3

5

196
72
(21)

247

247
4
4

255

103
45
(18)

130

130
3
52

185

117

70

Total
£’000

487
74
(21)

540

540
96
10

646

333
63
(18)

378

378
81
66

525

162

121

The Group acquired no assets under hire purchase agreements in the year. The net book value of assets held under hire purchase 
agreements under Group Property, Plant and Equipment include an amount of £35,821 (2015 – £67,759). The related depreciation 
charge on these assets for the year was £27,410 (2015 – £35,134).

The Company has no fixed assets at 31 December 2016.

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

61

13 Trade and other receivables, due in more than one year

Group

Total trade and other receivables, due in more than one year

14 Inventories
Group

Finished goods and goods for resale

2016
£’000

112

2016
£’000

193

2015
£’000

115

2015
£’000

170

All amounts are carried at cost and therefore no amounts are carried at fair value less cost to sell.

There are no material stock provisions at any period end. No material amounts have been written off in either year ended 31 December 
2016 or 31 December 2015.

15 Trade and other receivables

Group

Trade receivables
Provision in the year
Other receivables

Total financial assets other than cash and cash equivalents
Prepayments

Total current trade and other receivables

Bad debt provision
Brought forward
Provision for the year
Utilised

Carried forward

The ageing of the trade receivables is as follows:
Due
Past due
Past due and impaired

Total

2016
£’000

358
(204)
16

170
137

307

2016
£’000

(177)
(57)
30

(204)

2016
£’000

138
16
204

358

2015
£’000

359
(177)
1

183
66

249

2015
£’000

(147)
(45)
15

(177)

2015
£’000

166
16
177

359

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance62

Notes forming part of the financial statements continued
For the year ended 31 December 2016

15 Trade and other receivables continued

Company

Amounts owed by group undertakings
Other debtors

Total current trade and other receivables

16 Cash and cash equivalent

Group

Cash at bank and in hand

Company

Cash at bank and in hand

17 Trade and other payables

Group

Current
Trade payables
Accruals
Other creditors
Social security and other taxes

Total trade and other payables

Company
Trade payables

Carrying values approximate to fair value.

18 Loans and borrowings

Group and Company

Current
Other loans

Non-Current
Other loans

2016
£’000

2,803
20

2,823

2015
£’000

496

2015
£’000

–

2015
£’000

295
227
116
147

785

–

2016
£’000

2,999

2016
£’000

750

2016
£’000

296
268
354
160

1,078

1

2016
£’000

2015
£’000

167

1,764

250

417

–

1,764

On 1 August 2016, the Company issued a Loan Note Instrument, under which loans were made to it by the following companies:

Company

Solent Capital Partners Limited (a company controlled by Stephen Hemsley)
Glengrace Limited (a company controlled by Nigel Wray) 

Amount 
£’000

£250
£250

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

63

The loan notes are repayable in twelve equal quarterly instalments in arrears which commenced on 30 September 2016 and may be 
repaid in full at any time by the Company. The loans bear interest at the rate of 2.5 per cent, above the base lending rate from time to 
time of National Westminster Bank plc. The Company has undertaken to the noteholders that it will not create or grant any new 
security to any other party, whilst any such loan notes are outstanding.

19 Obligations for finance leases:

Group

Current
Non-current (between 1 and 5 years)

Total obligation for finance leases

Finance Leases are secured on the assets to which they relate.

20 Deferred tax liability
Group
Deferred tax is calculated in full on temporary differences under the liability method using a tax rates of 17 per cent  
(2015: 20 per cent, 2014: 21 per cent).

The movement in the deferred tax liability is as shown below:

Opening balance
Arising on acquisition of MyHome Marketing Limited
Recognised in profit and loss
Arising on acquisition of Barking Mad Limited

Closing balance

The provision for deferred taxation is made up as follows

Fair value of intangibles on acquisition
Accelerated capital allowances

Total

21 Subsidiaries

Company

Cost
Barking Mad Limited (including acquisition costs)
Share-based payment

At 31 December 2016

2016
£’000

29
73

102

2016
£’000

31
–
–
132

163

2016
£’000

132
31

163

2015
£’000

35
106

141

2015
£’000

14
14
3
–

31

2015
£’000

14
17

31

2016
Group
undertakings
£’000

958
14

972

In accordance with the provisions of IAS 27 the cost of investment satisfied by Ordinary shares issued relating to the acquisition of  
FB Holdings Limited have been recorded at £nil, with the associated element in respect of the shares issued upon recognition within 
other reserves.

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance64

Notes forming part of the financial statements continued
For the year ended 31 December 2016

21 Subsidiaries continued
The subsidiaries of the Company, which have been included in the consolidated financial statements, are as follows:

Name

Principal activity

FB Holdings Limited
ChipsAway International Limited
Edwin Investments Limited
Ovenclean Domestic Limited
MyHome Marketing Limited
Ovenclean (Ontario) Limited
Barking Mad Limited
Alloy Rescue Limited
DentsAway Limited 
Ovenclean Limited 

Intermediate Holding Company
Operation and Management of Franchise Business
Operation and Management of Franchise Business
Operation and Management of Franchise Business
Operation and Management of Franchise Business
Operation and Management of Franchise Business
Operation and Management of a Franchise Business
Operation and Management of Franchise Business
Dormant
Dormant

2016
%

100
100
100
100
100

100
100
100
100

2015
%

100
100
100
100
100

–
100
100
100

The Company acquired Barking Mad Limited on the 31 October 2016 (note 22)

The Company acquired the remaining 50 per cent of MyHome Marketing Limited on the 4 September 2015 (note 22).

The principal country and place of business of all the above companies is England and Wales.

The registered office and principal place of business for the parent company and all subsidiaries is 5 Edwin Avenue, Hoo Farm 
Industrial Estate, Kidderminster, Worcestershire, DY11 7RA.

22 Business combination
Acquisition of Barking Mad Limited
On 31 October 2016, the Group acquired 100 per cent of the voting equity instruments of Barking Mad Limited, a company whose 
principal activity is that of a management and operation of a franchise business. This acquisition was made as the first part of the 
expansion plan for Franchise Brands plc in expanding its group of franchise businesses. The Group anticipated the close relationship 
between the franchised businesses will be mutually beneficial including shared resources in sales, marketing and accounting.

Details of the fair value of the identifiable assets and liabilities acquired, purchase consideration and goodwill are as follows:

Franchise network asset
Property, plant and equipment
Inventories
Trade and other receivables
Cash
Trade and other payables
Current tax liability
Deferred tax liability

Total fair value

Consideration paid in cash
Goodwill

Book value
£’000

Adjustments
£’000

Fair value
£’000

–
14
8
27
167
(34)
(42)
(3)

137

763
–
–
–
–
–
–
(129)

634

763
14
8
27
167
(34)
(42)
(132)

771

900
129

The fair values include the recognition of an FNA being acquired. Based upon analysis of all of the relevant factors, the Board have 
concluded that there is no foreseeable limit to the period over which the asset is expected to generate net cash flows for the entity and 
accordingly the FNA was determined to have an indefinite life.

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

65

Deferred tax has been calculated on the value of the franchise network asset acquired at a corporation tax rate of 17 per cent and a 
corresponding amount recognised as goodwill. The amount recognised as goodwill will not be deductible for tax purposes.

Fair value of consideration paid

Cash
Shares 761,193 at 52.55 pence per share

Total consideration

£’000

500
400

900

Acquisition costs relating to this transaction amounted to £58,000 and have been disclosed within the statement of 
comprehensive income in the Group and included within investments in the Company.

On acquisition shares to the value of £400,000 were issued as part of the consideration. The number of shares issued was based on the 
volume weighted average price for a share in Franchise Brands plc for the period of five days preceding completion of this transaction 
and resulted in a total of 761,193 new shares being issued by the Company.

Since the acquisition date, Barking Mad has contributed £74,000 to Group revenues and a loss of £12,000 to Group income. If the 
acquisition had occurred on 1 January 2016, Group Revenue would have increased by £568,000 and Group income for the period would 
have increased by £151,000

The net cash sum expended on the acquisition is as follows:

Cash paid as consideration on acquisition 
Less cash acquired on acquisition 

Net cash movement

Acquisition of MyHome Marketing Limited
On the 4 September 2015 the Group acquired the remaining 50 per cent of MyHome Marketing Limited.

Assets & liabilities acquired at the date of acquisition

Trademarks
Trade and other receivables
Trade and other payables
Deferred taxation
Cash in Bank

Consideration paid in cash

Goodwill on acquisition

£’000

500
(167)

333

£

75
42
(34)
(14)
13

82
96

14

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance66

Notes forming part of the financial statements continued
For the year ended 31 December 2016

23 Share capital
Movements in share capital

On incorporation 
Shares issued in exchange for the entire issued share capital of FB Holdings Limited
On admission to AIM
On acquisition of Barking Mad Limited

Total

Date

Shares

Nominal Value
£’000

15 July 2016
15 July 2016
05 August 2016
31 October 2016

12,171,344
24,342,688
10,606,061
761,193

31 December 2016

47,881,286

61
121
53
4

239

At 31 December 2015, Group Share capital was £120,000 comprising 12,000,000 Ordinary shares of 1 pence each in FB Holdings 
Limited, the former holding company.

24 Reserves
Share capital
Share capital comprises the nominal value of the Company’s Ordinary shares of 0.5 pence each.

Share premium
The share premium reserve is the premium paid on the Company’s 0.5 pence Ordinary Shares

Share-based payment reserve
The share-based payment reserve represents the movement in cost of equity-settled transactions in relation to the long-term 
incentive plan.

Merger reserve
The merger reserve represents the premium above the nominal value of the equity issued to the owners of Barking Mad Limited in 
relation to its acquisition by the Company on 31 October 2016.

Retained earnings
All other net gains and losses and transactions not recognised elsewhere.

Movements on these reserves are set out in the consolidated statement of changes in equity.

25 Operating leases
The Group leases its office premises and holds contract hire agreements on vehicles. The total value of minimum lease payments due 
until the end of the lease is payable as follows:

less than one year
more than one year but no later than five years
more than five years

2016
£’000

74
240
173

487

2015
£’000

103
102
–

205

The Group maintains a leased property. The terms of the property lease are over a 10-year term which commenced on 27 October 2016, 
with a one-year break clause. During 2015 there was no such obligation.

The Company has no operating leases.

Annual Report and Accounts 2016 

Franchise Brands plc

Strategic Report 

Financial Statements

67

26 Related party transactions
The following are payments to entities controlled by directors of the company and, where appropriate, are included within directors’ 
remuneration in note 6.

Mark Peters (Miserden Ltd)
Julia Choudhury (Winsham Capital Partners Limited)
Julia Choudhury (Winsham Capital Partners Limited)
Robin Auld (Auld Associates Limited)
Robin Auld (Auld Associates Limited)
Nigel Wray (Brendon Street Investments Limited)

Related party transactions

Company Secretary Fee
Directors Fee
Consultancy Service
Directors Fee
Consultancy Service
Directors Fee

2016
£’000

10
5
35
5
25
10

90

2015
£’000

10
10
30
10
30
10

100

On Admission, Tim Harris, Robin Auld and Julia Choudhury were each awarded options over 303,030 shares under the Company’s long 
term incentive plan.

From 5 August 2016, Julia Choudhury and Robin Auld were remunerated directly through the payroll and their remuneration is 
contained within the figures in note 6

During the year, the Group had the following transactions and balances relating to shareholder loans with Solent Capital Partners 
Limited (a company controlled by Stephen Hemsley) and Glengrace Limited (a company controlled by Nigel Wray).

Loans of £250,000 were granted by both Solent Capital Partners Limited and Glengrace Limited on 1 August 2016. Loan repayments 
£42,000 were made to each company and interest paid on shareholder’s loans amounted to £6,000 in total.

The terms of the loan notes under which the loans were made are set out in Note 18. All loans previously made by certain existing 
shareholders to the Group haven been repaid.

27 Post balance sheet event
Terms have been agreed, subject to shareholder approval, for the proposed acquisition of the entire issued share capital of Metro Rod 
Limited, a leading provider of drain clearance and maintenance services, which are delivered on a largely reactive basis by regional 
franchisees. The total consideration is £28 million (subject to adjustment on the financial position of Metro Rod Limited on 
completion), which together with estimated costs of approximately £1.8 million, will be satisfied in cash at completion of the 
acquisition. It is proposed that the consideration, associated costs and additional working capital will be funded by the issue of placing 
shares to raise approximately £20 million and new bank facilities of up to £17 million. Given the scale of the acquisition when 
compared to the existing Group, the transaction will constitute a reverse takeover under the AIM rules.

Franchise Brands plc 

Annual Report and Accounts 2016

Corporate Governance68

Company information

Country of incorporation of parent company
United Kingdom

Legal form
Public limited company

Directors
Stephen Glen Hemsley 
Timothy (“Tim“) John Harris 
Robin Nigel Auld 
Julia Rosalind Choudhury 
Nigel William Wray 
David John Poutney 
Robin (“Rob“) Christian Bellhouse 

Executive Chairman
Chief Executive Officer
Marketing Director
Corporate Development Director
Non-Executive Director
Non-Executive Director
Non-Executive Director

all of:

5 Edwin Avenue
Hoo Farm Industrial Estate
Kidderminster
Worcestershire
DY11 7RA

Company Secretary
Mark Andrew Peters

Registered Office and Principal Place of Business
5 Edwin Avenue
Hoo Farm Industrial Estate
Kidderminster
Worcestershire
DY11 7RA

Nominated Adviser & Joint Broker 
Allenby Capital Limited
3 St. Helen’s Place
London
EC3A 6AB

Joint Broker
Dowgate Capital Stockbrokers Limited
Talisman House
Jubilee Walk
Three Bridges
Crawley
West Sussex
RH10 1LQ

Auditor to the Company 
BDO LLP 
Two Snowhill 
Birmingham 
B4 6GA

Legal Advisers to the Company
Gateley Plc
One Eleven
Edmund Street
Birmingham
B3 2HJ

Legal Advisers to the Nominated Adviser and Joint Brokers
Nabarro LLP
125 London Wall
London
EC2Y 5AL

Financial Public Relations Advisers to the Company
MHP
6 Agar Street
London
WC2N 4HN

Registrars
SLC Registrars
Thames House
Portsmouth Road
Esher
Surrey
KT10 9AD

Annual Report and Accounts 2016 

Franchise Brands plc