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Franchise Brands

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FY2022 Annual Report · Franchise Brands
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Building an
international 
business

Annual Report & Accounts 2022

Our Purpose

If they 
grow,  
we grow

Contents

Strategic Report

Governance

Financial Statements

01  Financial & Operational 

46  Chairman’s Introduction to 

Highlights

02  At a Glance
04  Chairman’s Statement
08  Business Model
10  Strategy
12  Strategy in Action
18  Filta International Review
22  B2B Review
26  B2C Review
28  Working Responsibly
36  Financial Review
44  Risk Management
45  Principal Risks & Mitigation

Governance
47  Board of Directors
50  Senior Leadership Team
51  Our Governance Framework
52  Board Activities in 2022
53  Corporate Governance
55  Directors’ Remuneration Report
58  Directors’ Report
61  Directors’ Responsibilities 

Statement

62 

Independent Auditor’s Report to the Members 
of Franchise Brands plc

67  Consolidated Statement of Comprehensive 

Income

68   Consolidated Statement of Financial Position
69   Company Statement of Financial Position
70   Consolidated Statement of Cash Flows
72   Company Statement of Cash Flows
73   Consolidated Statement of Changes in Equity
74   Company Statement of Changes in Equity
76   Notes forming part of the Financial Statements
101  Five-Year Financial Summary (Unaudited)
102  Company Information

Building
Our purpose is to 
build market-leading 
businesses primarily 
via a franchise model

Supporting
We support our 
franchisees to 
successfully grow  
their businesses and 
achieve their goals. 

Growth
This provides unity 
behind our purpose 
and theirs – if they 
grow, we grow.

01

Franchise Brands plc Annual Report and Accounts 2022

Financial & Operational Highlights

Our  
highlights

Revenue

Adjusted Earnings Per Share** 

£99.2m 8.38p
+72%

+51%

2021: £57.7m

2021: 5.55p

Adjusted EBITDA* 

Dividend per Share 

£15.3m 2.0p
+80%

+33%

2021: £8.5m

2021: 1.50p

Profit Before Tax 

Net Cash*** 

£10.3m £8.0m

2021: £6.5m

+78%

2021: £5.8m

* 
Adjusted EBITDA is earnings before interest, tax, depreciation, amortisation, exchange differences, share-based payment expense and non-recurring items.
**  Adjusted EPS is earnings per share before amortisation of acquired intangibles, share-based payment expense, exchange differences and non-recurring items.
***  Net Cash is cash less HP and obligations under leases. 

Operational highlights

Another significant and highly successful year 
for the Group.

Completion of the transformational acquisition 
of Filta, bringing an international footprint, a 
broader range of complementary services and 
considerably enhanced scale.

Filta International has delivered strong results, 
ahead of our expectations, driven by the full 
recovery in its key commercial customer sectors 
and the elevated price of cooking oil. 

Excellent performance of the newly-formed B2B 
division growing system sales 29% to £90.2m. 
 – Metro Rod and Metro Plumb system sales 

increased by 19% to a record £60m. 
 – Willow Pumps sales increased 16%. 
 – Significant turnaround in productivity at 

Filta UK which has been integrated at pace.

B2C Division franchisee recruitment and retention 
affected by unusual post Covid labour market. 

Digital transformation of the business continues 
to accelerate.

Financial StatementsStrategic ReportGovernance02 Franchise Brands plc Annual Report and Accounts 2022

At a Glance

Our leading brands...

B2B

Adjusted EBITDA*

Total franchisees

£9.2m

77

Commercial drainage experts 
providing a full range of 
drainage, tankering and pump 
services via 42 franchisees with 
over 50 depots nationwide.

Specialist plumbing services, 
including those to water utilities. 
13 stand-alone franchisees.
Kemac also operates 5 Metro 
Plumb territories. 

A leading pump design, 
installation and servicing 
business. Direct Labour 
Organisation (DLO) which 
also manages two Metro 
Rod franchises.
Complementary services 
to commercial kitchens. 
GRUs, fridge and freezer 
seal replacement, extraction 
vent cleaning. DLO & 22 Filta 
Environmental franchisees.

B2C

Adjusted EBITDA*

Total franchisees

£2.6m

349

Leading home service brands which repair or look after key elements of the home or vehicle. 349 franchisees across three well 
established brands: ChipsAway, Ovenclean and Barking Mad.

* 

Adjusted EBITDA is earnings before interest, tax, depreciation, amortisation, exchange differences, share-based payment expense and non-recurring items.  
EBITDA presented before inter-company management recharges which eliminate on consolidation.

Filta International

Adjusted EBITDA*

Total franchisees

£5.2m

160

Cooking oil filtration and fryer 
management services to commercial 
customers through the FiltaFry 
service. Franchisees also supply 
cooking oil to customers and collect 
used oil, which they sell to be 
recycled into biodiesel. 

133 franchisees in North America, 
most of which are multi-van operators. 
27 franchisees in Europe including 
9 in Germany and 18 under Benelex 
master franchise. 

Adjusted EBITDA*

£0.2mA leading franchise software system developer 

with over 30 franchise customers.

Financial StatementsStrategic ReportGovernance03 Franchise Brands plc Annual Report and Accounts 2022

At a Glance continued

Our international 
footprint

North America

United Kingdom

Europe

£67m

total sales*

133

franchisees

24

people**

£116m

total sales*

426

franchisees

384

people**

£3m

total sales*

27

franchisees

6

people**

How the services are delivered

FiltaFry cooking oil filtration and fryer management services 
are provided by 133 franchisees, 130 of which are in the 
US and three are based in Canada. The franchisees 
are supported by a central team of 24 people based in 
Orlando, Florida. 

The B2B range of services are delivered by a combination of franchisees  
and direct labour. 77 franchisees across Metro Rod, Metro Plumb and  
Filta Environmental provide drainage, plumbing, fryer management and related 
services. Willow Pumps is a direct labour organisation (“DLO”). The B2C range  
of home-based services are delivered by 349 franchisees. 115 people work in  
our Support Centres and 242 in our B2B direct labour organisations. 

The core FiltaFry service is delivered 
via 27 franchisees, in Germany, the 
Netherlands and Belgium, supported  
by six people in the support centre.

* 
** 

Sales to customers by franchisees, corporate and direct labour organisations. Although Franchise Brands acquired Filta in March 2022, the Filta North American and Filta European sales are for the 12 months of 2022. 
People: Full Time Equivalents

Financial StatementsStrategic ReportGovernance04 Franchise Brands plc Annual Report and Accounts 2022

Chairman’s Statement

Strong 
performance

“I am pleased to report another 
significant and highly successful year  
for the Group. The Group’s strong 
performance was driven by record 
organic growth at Metro Rod and the 
newly formed UK B2B division, 
complemented by the transformational 
acquisition of Filta Group Holdings plc 
(“Filta”) which has performed ahead of 
our expectations. This strong 
performance has been delivered in 
challenging macro-economic 
conditions, highlighting the strength, 
resilience and growing diversification  
of the business model.”

Stephen Hemsley
Executive Chairman

Adjusted EBITDA

£15.3m

Financial StatementsStrategic ReportGovernance05 Franchise Brands plc Annual Report and Accounts 2022

Chairman’s Statement continued

”

“These B2B businesses 
offer substantial potential 
for future organic growth, 
supported by the relatively 
essential nature of the 
services they provide and 
the strength and quality of 
our franchise networks.”

Introduction
Our businesses have small shares of their large, 
yet relatively fragmented markets, where our 
scale and ability to serve customers through a 
one-stop range of services is becoming more 
of a competitive advantage. We have identified 
multiple levers to help to maximise business 
potential, underpinned by efficiency-enhancing 
technology, which will drive sustainable organic 
growth and operational leverage. 

The acquisition of Filta has taken us from a UK-
focused company to one with an international 
footprint. Our ambition is to continue to 
expand internationally, both organically and by 
acquisition, with the objective of generating our 
income equally from the UK, North America and 
continental Europe. Since the IPO of Franchise 
Brands in 2016, approximately 50% of our EBITDA 
growth has been organic and we continue to see 
this as a key driver for the business.

Corporate Activity and Strategic Review
On 16 February 2022, we announced the agreed 
terms of a recommended all-share offer to acquire 
Filta. The offer became wholly unconditional on  
10 March 2022 and the acquisition was completed 
on 1 June 2022.

On 25 May 2022, we announced the early 
settlement of the earn-out consideration for 
the 2019 acquisition of Willow Pumps. This 
has enabled an accelerated programme of 
integration and harmonisation across the Group’s 
B2B division following the acquisition of the 
Filta business in the UK, and is facilitating the 
accelerated expansion of pump services within 
Metro Rod. 

In our year-end trading update on 12 January 
2023, we announced a strategic review of the 
B2C division. While we consider the factors that 
depressed franchise recruitment and retention 
in 2022 were transitory, there are greater 
opportunities for the Group for organic, acquisitive 
and international growth within the B2B franchise 
segment. 

B2B Division
The B2B Division, which includes Metro Rod, 
Willow Pumps, and the UK business of the 
newly-acquired Filta group, had an excellent year 
growing system sales by 29% to £90.2m. Statutory 
revenue grew by 34% to £71.4m and Adjusted 
EBITDA by 30% to £9.2m.

Metro Rod and Metro Plumb
Metro Rod and Metro Plumb experienced 
continued strong momentum in 2022, with 
system sales growing by 19% to reach £60m 
in the year. This growth was underpinned by 
continued progress on initiatives to widen and 
deepen the services offered by franchisees. 
Pump sales, which have an average order value 
nearly five times that of drainage, grew by 80%. 
This, together with the continued investment by 
franchisees in tankers, helped drive tanker and 
pump sales to a record 22% of system sales. 

Franchisees experienced strong growth in 
their businesses, with one of the 42 Metro Rod 
franchisees exceeding £3m in sales for the first 
time, another five exceeding £2m in sales (2021: 
1), and 27 exceeding £1m in sales (2021: 24). This 
growth was spread through almost the entire 
network, with 48 of the 55 Metro Rod and Metro 
Plumb franchisees growing their businesses (2021: 
47 out of 49) and 27 franchisees growing by more 
than 20% year-on-year (2021: 32).

Our B2B organic and acquisitive growth focus will 
be on van-based delivery of reactive and planned 
essential services. The attractions of the B2B 
sector are that commercial customers typically 
have a regular recurring need for our services, 
coupled with a greater average spend and, 
therefore, higher lifetime value. Franchise Brands 
has a strong competitive advantage in these 
sectors given the ability to cross-sell an increasing 
range of complementary services and develop 
marketing synergies.

The Group’s operational structure is also best 
suited to developing B2B businesses, in particular 
where we can leverage our scalable technology 
to drive efficiency and operational gearing. Finally, 
B2B franchise businesses are more attractive 
acquisition targets for us as they tend to be larger, 
royalty-based, international businesses with 
greater potential for growth.

In December the Board appointed finnCap 
Cavendish to seek a buyer for the B2C division, and 
as a result, we are required to disclose this division 
as a discontinuing activity within these accounts. 
However, we continue to operate this division as 
normal, pending a sale, and indeed expect to see 
a significant recovery in franchise recruitment in the 
current year following the slowdown in the second 
half of 2022. As noted below, this division was 16.7% 
of Group EBITDA in 2022.

Financial StatementsStrategic ReportGovernance06 Franchise Brands plc Annual Report and Accounts 2022

Chairman’s Statement continued

Metro Plumb continued to expand with the 
recruitment of 6 new stand-alone franchisees 
bringing the total to 13 at the year-end. System 
sales (including Kemac which operates 5 Metro 
Plumb territories) grew by 23% in the year. We 
continue to focus on the recruitment of more 
independent Metro Plumb franchisees and 
broadening the customer base in both the 
commercial and domestic plumbing sectors.

These services include: fats, oil and grease (FOG) 
solutions; cooking oil filtration; fryer management 
services; extraction vent cleaning and servicing; 
pump and drainage servicing; and on-site fridge 
and freezer seal replacement. The services can 
help commercial kitchen owners to address 
environmental impact and enforcement; assure 
health and safety compliance; reduce energy and 
other operating costs; and improve food quality. 

Willow Pumps
Willow Pumps made an increased contribution 
in 2022, with total sales growing by 14% to 
reach £18.2m in the year. This was driven by a 
strong recovery in supply and installation work 
which increased by 43% and an 8% increase in 
service work.

The early settlement of the Willow earn-out 
consideration enabled greater progress with 
initiatives between Willow Pumps and Metro 
Rod to deliver pump services in an optimum 
way by utilising the Metro Rod depot network. 
Of Willow Pumps’ total revenue, 18.4% (2021: 
11.5%) was delivered by the Metro Rod network, 
demonstrating the acceleration of our cross-
selling strategy. It is our objective to further 
increase the proportion of pump work undertaken 
by Metro Rod franchisees. As this will move 
margin between the two businesses, we expect 
Willow Pumps’ profitability to grow more slowly in 
future years. 

Filta UK
The UK business of the Filta group was acquired 
in March 2022. It delivers a wide range of 
complementary services, primarily to commercial 
kitchens, via a combination of a direct labour 
organisation (“DLO”) and franchisees.  

Filta UK has undergone a period of rapid change 
as part of the creation of the B2B division, with 
the streamlining of the management structure, 
the sharing of central services such as health & 
safety and HR and a refocusing of the business 
on improving customer service and optimising 
service delivery. 

This has resulted in a significant turnaround in 
productivity and profitability. We see significant 
potential to grow these franchise and DLO 
businesses by expanding their capacity and 
coverage and enhancing service delivery through 
our B2B franchise networks. The quality of Filta 
UK’s blue-chip customer base also provides 
an opportunity to cross-sell many of the other 
services offered by the B2B division. 

Filta International 
The North American division of the Filta group, 
which was acquired in March 2022, has 
performed strongly and ahead of expectations. 
This has been driven by the full recovery of its key 
hospitality customers and the heightened demand 
for the FiltaFry oil filtration service due to the 
elevated price of virgin cooking oil, as the FiltaFry 
technology can double the usable life of the oil. 
This has also driven the value of used cooking 
oil, which is collected from customers and sold by 
Filta North America for reprocessing into biofuel. 

As a result, Filta North America system sales 
increased 51% for the twelve months of 2022 to 
reach $92m and exited the year with a record 
sales run-rate of $100m per annum (Franchise 
Brands only owned the business for approximately 
ten months in 2022). The additional income 
generated has been used by many franchisees 
to expand their businesses by investing in new 
mobile filtration units (“MFU”), which will further 
drive both sales and used oil collections in the 
coming years. Customers are also increasingly 
valuing the monthly Environmental Impact 
Reports we provide. These quantify the farming, 
processing and packaging environmental 
benefits of extending the life of the oil and 
detail the additional savings of recycling the oil 
into biodiesel. 

Filta’s market penetration is very low and our 
“maximum potential model” indicates a potential 
market size of approaching $1bn based on 
feasible levels of market penetration and 
average customer spend. We have developed 
an accelerated expansion plan called “Filta Max” 
to seek to capture more of this available market. 
The key drivers are increased investment in sales 
and marketing and the accelerated development 
of un-franchised areas (one-third of the US) or 
under-serviced areas of existing franchised areas. 
We expect to start seeing the benefits of this 
investment in 2023.

The small and currently sub-scale Filta operations 
in Europe have recovered more slowly as a result 
of the slower reopening of the hospitality sector. 
Due to the structural differences in the market, 
with a much lower density of fryers per location, 
the economics of the European business are on 
a reduced scale to that of North America. Most 
franchisees offer the core oil filtration service 

and limited collection and recycling of used 
cooking oil, although some are engaged in the 
servicing of grease recovery units (“GRUs”) in 
commercial kitchens, which we see as an area 
for future development.

B2C Division
The B2C division, which comprises ChipsAway, 
Ovenclean and Barking Mad, had a satisfactory 
level of franchisee recruitment in the first six 
months of the year. However, as anticipated in my 
half-year report, recruitment in the second half of 
the year was weak with only 10 new recruits (H2 
2021: 28), bringing the year-end total to 39 recruits 
(2021: 57), markedly lower than the five-year 
average of 55. We attribute this to the high levels 
of employment and wages which have made self-
employment a less attractive option, combined 
with a low level of redundancies during 2022. 
Since the year-end, there has been a recovery 
in enquiry levels which is feeding through in 
improved recruitment in Q1 2023.

Financial StatementsStrategic ReportGovernance 
07 Franchise Brands plc Annual Report and Accounts 2022

Chairman’s Statement continued

The reduced level of recruitment has been 
compounded by slightly higher rates of attrition, 
but this abated in the second half of the year. The 
total number of leavers in 2022 was 69 (2021: 64), 
slightly higher than the five-year average of 65. 
As a result, the total number of B2C franchisees 
at the year-end was 349 (2021: 379). The reasons 
for the attrition are a combination of a return to 
employment by some franchisees, given the 
high salary levels on offer in specific sectors, 
compounded by the post-Covid trends of work-life 
balance and the so-called “great resignation” that 
have seen some opt for early retirement. 

Underlying trading in the franchise communities of 
all three brands remains robust, as our generally 
older and more financially secure customer base 
is reasonably resilient to the current cost-of-
living pressures. Therefore, we believe we have 
a significant degree of resilience before our 
franchisees’ income would be impacted by any 
economic downturn.

Azura 
In 2021 we acquired Azura, a leading franchise 
management software system developer, to 
secure full ownership of the IP in our Vision 
works management software. We also saw an 
opportunity to help Azura further develop and 
market its franchise management software as 
a service (“SaaS”) solution to other franchise 
businesses. Whilst Franchise Brands continues 
to be Azura’s largest customer, we have added 
a number of new customers during the year 
and have refocused the sales effort onto larger 
brands. We have also been developing a new 
flagship franchisee recruitment product and have 
focused on ensuring that we deliver the highest 
levels of customer service.

Digital Transformation
We continued to accelerate our digital 
transformation of the business. The acquisition of 
Azura and its team of embedded developers has 
helped increase the pace at which new features 
can be added to our Vision platform. Additional 
functionality in 2022 included a new customer 
quotations system, additional self-service features 
for our “Connect” customer portal, and several 
invoicing features. This has allowed us to continue 
to automate an increasing number of processes, 
reduce costs for both us and our franchisees, 
improve efficiency and enhance customer service 
and engineer job satisfaction. Our robotics 
automation journey has also progressed as we 
launched our own platform during the year which 
allows us to increase the levels of automation of 
job logging, invoicing and email handling. Over the 
past five years, system sales per Support Centre 
employee have more than doubled demonstrating 
how technology is driving operational gearing. 

We have also made progress in developing 
technology-enabled solutions which can help 
us address business-critical issues. A key focus 
has been the development of an advanced 
scheduling tool to improve engineer utilisation 
and efficiency, a vital requirement in the current 
tight labour market. Trials have been ongoing 
during the year and indicate an initial reduction of 
unproductive, and therefore unbillable, time of 23 
minutes per engineer per day, improved working 
conditions/hours for engineers and improved 
customer service. This represents a significant 
amount of additional potential capacity across 
the Metro Rod and Metro Plumb resource base 
of over 550 engineers with any incremental sales 
achieved using this time being at a very high 
margin, with minimal incremental cost, which will 
significantly enhance franchisee profitability.

Our technology team has also been reviewing 
Filta’s IT platforms, particularly in the UK DLO, to 
identify opportunities to automate operational 
processes and we are looking at areas where 
Filta’s IT platforms might further improve our 
existing systems.

Outlook
The excellent momentum created in the B2B 
businesses in 2022 has continued in 2023 to 
date without any noticeable impact from slowing 
economic growth or the rising cost of living. We 
provide mostly essential services, have strong 
leadership positions in our chosen markets and 
enduring goodwill from customers as a result 
of the continuing high quality, reliable service 
we have delivered over recent years. We 
have multiple levers to grow market share and 
maximise growth across our franchise businesses 
through further investment in sales and marketing, 
particularly where we have a unique service with 
relatively little competition, as in the case of Filta 
in North America, underpinned by efficiency-
enhancing technology. 

In addition to our organic growth strategy, we are 
determined to seek to expand the Group through 
selective acquisitions of van-based B2B franchise 
businesses that provide essential services. We 
also wish to expand our international footprint, 
with the longer-term objective of having a group 
of franchise businesses that generate their 
income equally from the UK, North America and 
continental Europe.

Conclusion
We have had another busy year and have been 
very pleased to welcome our new Filta colleagues 
to the Group. There is always something new to 
learn from the way another business model is 
executed, and we are certainly exchanging many 
great new ideas with the Filta team that will benefit 
the enlarged Group. 

I would also like to thank both the franchisees 
and corporate teams for their hard work and 
dedication in a year that has seen its challenges, 
particularly with a difficult franchise recruitment 
environment in the B2C division and a certain 
amount of change with the creation of the 
B2B division. 

We look forward to the rest of 2023 with great 
enthusiasm and confidence and are determined 
to capitalise on the excellent momentum we have 
created in 2022 to both continue expanding the 
business organically and seek further earnings-
enhancing acquisitions.

Stephen Hemsley
Executive Chairman
9 March 2023

Financial StatementsStrategic ReportGovernance 
08 Franchise Brands plc Annual Report and Accounts 2022

Business Model

Building 
market-leading 
brands

We are focused on building market-leading 
brands primarily via a franchise model. We 
support our franchisees to successfully 
grow their businesses. A key tenet of 
the business is that if our franchisees 
grow, we grow.

Financial StatementsStrategic ReportGovernance09 Franchise Brands plc Annual Report and Accounts 2022

Business Model continued

Our unique resources

What do we do

Multi-brand international 
franchisor
 – 6 franchise brands in the UK, 
North America, and Europe. 

 – Market-leading brands 

provide scale.

 – We own all our brands.
 – 586 franchisees who are the 
backbone of our business.

An experienced team
 – Highly experienced senior team 
who are significant shareholders 
in business.

 – More than 400 dedicated team 

members across the Group who are 
our most valuable resource.

Technology-enabled business
Digital platform which drives sales, 
customer experience, productivity 
and efficiency, and hence 
operational gearing.

Financial strength
Highly profitable and cash generative 
with a strong, ungeared balance sheet. 
Progressive dividend policy.

Strong guiding principles
Five guiding principles that inform 
the way we work with each other, 
support our franchisees and serve our 
customers and communities.

Support our 
franchisees to grow 
their businesses

Grow our portfolio by 
acquiring additional 
B2B brands 

C ustomers

Widen and deepen 
our range of services 
and grow market share

Use DLOs to leverage 
franchise businesses

Franchise e s

Optimise service 
delivery through the 
right delivery channels

Leverage the 
investment in 
technology and other 
shared services

Drive synergies 
in complementary 
businesses

The value we create for  
our stakeholders

Employees
Development opportunities, rewards 
and recognition. Share options for all 
qualifying employees.

Franchisees
Support, training, and specialist tools 
to help franchises grow and build 
profitable businesses over the long 
term. If they grow, we grow. 

Shareholders
Strong track record of delivering 
returns to shareholders, share price 
performance and growing dividend.

Customers and local 
communities
Passionate about providing the 
highest possible service to our 
customers and making a positive 
contribution to the communities we 
operate in.

Suppliers
Work in partnership with our suppliers 
to source the best quality products, 
equipment, and services.

Financial StatementsStrategic ReportGovernance10 Franchise Brands plc Annual Report and Accounts 2022

Strategy

Business 
building 
strategy

We build market-leading businesses 
primarily via a franchise model. 
Our business-building strategy has 
five engines of growth.

Supporting  
our franchisees

Expanding and 
developing our 
range of services

We grow our business by enabling our 
franchisees to grow their businesses: if they 
grow, we grow. Our support services include 
sales and marketing support, technology, 
specialist training, health & safety, invoicing, 
credit control and mentoring. 

We help our franchisees to widen the 
customer base and deepen their range of 
complementary services. Offering one-stop 
services benefits our customers as they can 
reduce their supply chain. We also cross sell 
the expanded range of services to existing 
customers.

Progress in 2022
Metro Rod, Metro Plumb and Filta North 
America franchisees experienced record 
system sales in 2022. 27 Metro Rod franchisees 
grew their businesses by more than 20% 
year-on-year (2021: 32). 20 Filta North America 
franchise owners now have turnover of more 
than $1m (2021: 13) and three have turnover of 
more than $5m (2021: Zero).

Progress in 2022
Pump sales increased by 80% and nearly half 
the Metro Rod franchisees now offer a full 
pump servicing capability. The acquisition of 
Filta has delivered additional complementary 
services to the B2B division and the opportunity 
to cross sell all the B2B services to Filta’s 
customer base.

Priorities for 2023
Continue to drive system sales at Metro Rod 
and Metro Plumb by supporting franchisees 
to grow. Attract more stand-alone Metro 
Plumb franchisees. At Filta North America, 
drive the implementation of the “Filta Max” 
growth strategy. 

Priorities for 2023
Continue to expand and develop Metro 
Rod’s range of services, in particular pump 
maintenance. The quality of Filta’s customer 
base provides an opportunity to cross-sell 
many of the other services offered by the 
B2B Division and ensure the most economic 
delivery model. 

Financial StatementsStrategic ReportGovernance11

Franchise Brands plc Annual Report and Accounts 2022

Strategy continued

Optimising our 
service delivery

Developing  
a technology 
platform

Growing  
our portfolio

Franchise channels with nationwide servicing 
capability are ideal for servicing national 
account customers, whereas DLOs are best 
placed for specialist, local work, given their 
more limited number of depots. We use DLOs 
primarily where we can develop franchise 
businesses more rapidly and provide 
specialist services to a complementary 
customer base. 

We use technology to maximise the potential 
and efficiency of all our operations. Our 
digital platform helps enhance customer 
service and increase sales, improve corporate 
and franchisee efficiency, thereby facilitating 
strong operational gearing.

Targeted acquisitions are a key part of our 
strategy. Our ambition is to continue to grow 
our portfolio by acquiring additional B2B 
brands. Our objective is to generate our 
income equally from the UK, North America 
and continental Europe.

Progress in 2022
Of Willow Pump’s total revenue, 18.4% (2021: 
11.5%) was delivered by the Metro Rod network, 
primarily driven by national account customer 
work. All Filta drainage work is now carried 
out by Metro Rod franchisees. 41% of Filta 
Envrionmental franchisees are now carrying 
out FOG servicing work. 

Progress in 2022
Additional functionality to our Vision platform 
included a new customer quotations 
system, additional self-service features for 
our “Connect” customer portal, and several 
invoicing features. We launched our own 
platform during the year which allows us to 
increase the levels of automation of job logging, 
invoicing and email handling.

Progress in 2022
Completion of the transformational acquisition 
of Filta in March, bringing an international 
footprint, a broader range of complementary 
services and considerably enhanced scale. 
Filta International has delivered strong results, 
ahead of our expectations, driven by the full 
recovery in its key commercial customer sectors 
and the elevated price of cooking oil.

Priorities for 2023
Continue to drive work from Willow Pumps to 
the Metro Rod network as more franchisees 
are able to offer a full pump servicing capability. 
Continue to look for opportunities to pass work 
from the DLOs to franchise channels.

Priorities for 2023
Group-wide implementation of the IT Security 
Policy which includes upgraded Cyber 
security policies. Further develop the advance 
scheduling tool to improve engineer utilisation 
and efficiency. Identify opportunities to 
automate Filta UK’s operational processes. 

Priorities for 2023
Continue to integrate recently acquired 
business. Focus on B2B van-based franchise 
businesses which provide essential services.

Financial StatementsStrategic ReportGovernance12 Franchise Brands plc Annual Report and Accounts 2022

Strategy in Action

Filta Max

Filta is a well-established business of 
scale specialising in providing fryer 
management services to commercial 
kitchens and has huge potential 
for growth.

Long trading  
history

Little or no 
competition

High levels of  
repeat revenue

High operational 
gearing

System sales run-rate 
of $100m Q4 2022

Financial StatementsStrategic ReportGovernance13 Franchise Brands plc Annual Report and Accounts 2022

Strategy in Action continued

Maximising the 
potential for Filta 
in North America

FiltaFry provides a mobile onsite service for 
the micro-filtration of cooking oil, the cleaning 
of deep fryers, and full fryer management. 
These services help customers prolong the 
life of their cooking oil by micro-filtering out 
impurities, thus saving money and reducing 
waste. Filta currently services 8,500 sites 
in the US per week. However, despite the 
multiple benefits of the service to customers, 
and virtually no competition, Filta only services 
less than 1% of the potential market. 

We have analysed the maximum potential for 
Filta in North America by calculating potential 
system sales if all franchisees were performing 
to the level of the best franchisees. Currently, 
the highest market penetration (of those 
franchisees with over 50 customers) is 3.9% 
and the highest average revenue per site is 
$21,963, with a third of the potential market 
not being covered by franchise territories. 
Multiplying out these statistics and assuming 
full national coverage generates maximum 
potential revenue of €920m compared to a 
run-rate at the end of 2022 of $100m. 

Currently

Filta US customer base 8,500 sites

Total potential sites 1.1m

Less than 1% of the market

Maximum potential model workings

Existing franchisees with more than 50 customers

Highest market penetration 3.9%

Highest average revenue per site $21,963

1/3 of addressable market in territories unsold

$920m

Maximum Potential Revenue

1.1mTotal Potential Sites

Filta Max

Leverage key drivers
Increase market penetration.

Increase revenue per customer.

Attract more top performing 
franchisees 
Filta has one franchisee with turnover 
of $9m and one with turnover of $7m. 

Upgrade underperforming 
franchisees 
Encourage existing top performing 
franchisees to buy out. underperforming 
franchisees. Attract high quality new 
franchisees.

Procurement of centralised 
funding for expansion
Leverage the investment made by 
franchisees with more bulk oil facilities 
and equipment financing.

Expand corporate team
Grow and strengthen the corporate 
team, particularly with national  
account and local sales teams,  
and in marketing.

Financial StatementsStrategic ReportGovernance14 Franchise Brands plc Annual Report and Accounts 2022

Strategy in Action continued

Our B2B growth 
opportunity

Our well-established B2B brands provide 
a range of highly complementary, essential 
services and have significant opportunities 
for growth.

Defensive  
growth business

Breadth  
of services

Cross selling 
opportunities

Optimising 
service delivery

Experienced  
staff and team

vFinancial StatementsStrategic ReportGovernance15 Franchise Brands plc Annual Report and Accounts 2022

Strategy in Action continued

Our B2B brands have 
a small share of large, 
fragmented markets

We are well positioned to capture the 
significant opportunities for growth.

Market Penetration

Market size
Sales

3.6%

)

n
b
£

(

e
z
s

i

t

e
k
r
a
M

3.5

3.0

2.5

2.0

1.5

1.0

0.5

0

0.2%

4.4%

1.9%

Source: Plimsoll, Mintel, internal analysis

Levers for growth

Our B2B growth strategy has multiple 
levers for growth. 

Cross selling opportunities
The majority of our customers require 
all of our services.

Enhance franchise delivery
Reduce the dependency on direct 
labour for certain services. 

Focused franchisees, e.g, Plumbing 
and FOG install.

Further investment in sales
Grow the sales capability, improve 
processes and leverage technology.

Grow market share of under-
penetrated sectors
Drive penetration of attractive sectors 
such as health care and education 
where market share is currently low.

Improve territory utilisation
Enhance the penetration of territories 
that currently have sub-optimal 
utilisation. 

Customers

8,500

Jobs per annum

267,000

Overview
We have a small share of the large end markets in 
which we operate. All our brands have a market 
share of less than 5% of their chosen markets. 
Metro Plumb has only a 0.2% share of the large 
plumbing market where we see a significant 
opportunity for growth. These end markets 
are characterised by being highly fragmented, 
comprised of mainly regional or local competitors, 
with few able to provide full national coverage. 

At a macro level, environmental change is a key 
growth driver as a result of increasingly stringent 
legislation. Our businesses support water 
companies to ensure environmental standards 
are met. Within our businesses we have multiple 
levers for growth.

Financial StatementsStrategic ReportGovernance 
 
 
16 Franchise Brands plc Annual Report and Accounts 2022

Strategy in Action continued

Delivering 
operational 
leverage

Technology and marketing play a key 
role in driving efficiency, productivity 
and growth across the group.

Efficiency and 
productivity

Support centres, 
franchises, technicians

Increase  
sales 

Customer 
experience 

Digital  
tools 

Financial StatementsStrategic ReportGovernance17 Franchise Brands plc Annual Report and Accounts 2022

Strategy in Action continued

Technology

Marketing

Jobs  
auto logged

31%

Invoices  
auto created

13%

Emails  
auto handled

26%

Vision and strategy
Our technology vision is to deliver a digital 
platform that enhances the customer experience, 
increases sales and improves customer retention. 
It is also focused on driving operational gearing 
by improving the efficiency and productivity of 
our support centres, our franchisees and our 
engineers.

2022 Deliverables
In 2022 we added several key capabilities. These 
included an automatic quotation management 
system (to improve conversion rates) and 
advanced engineer scheduling tools (to drive 
efficiency for our franchisees). We also established 
our own robotics automation platform which 
helped drive higher levels of automation for job 
logging, invoicing and email handling.

2023 Priorities
Our priorities are to improve the level of 
cyber security across the Group in line with 
the increasing threats, roll out some of the 
technologies we have developed to our other 
brands, further develop the advanced scheduling 
tools with a view to rolling them out across 
Metro Rod and Metro Plumb. We will continue 
to improve levels of automation to enhance 
operational gearing. 

Vision and strategy
The Marketing department’s primary objective 
is to generate new customer enquires 
efficiently and effectively which enables our 
franchisees to optimise their growth over 
the long term. A secondary objective is to 
target prospective franchisees and ensure a 
healthy pipeline of new franchisees to join the 
various networks.

Marketing  
expenditure

£1.9m

Franchisee  
funded

82%

Spent  
on media

70%

2022 Deliverables
We spent c£1.9m split equally between the 
B2C Division and the B2B Division. In the 
B2B Division we used digital targeting to help 
attract a number of large new customers. In 
our B2C Division, a new TV advert and digital 
marketing helped deliver some 370,000 new 
customer enquiries and 5,000 new franchisee 
enquiries. Visit to Filta US and integration of 
North America marketing within the Group. 

2023 Priorities
Continue to accelerate the efficiency and 
effectiveness of marketing activity. Work 
closely with franchisees to optimise growth. 
We will focus on digital marketing and will 
deliver four new websites, and dozens of new 
PPC, email and social campaigns. This will be 
supported by extensive SEO and PR activity.

Financial StatementsStrategic ReportGovernance18 Franchise Brands plc Annual Report and Accounts 2022

Filta International Review

Growing 
system sales

Filta North America performed strongly 
in 2022, driven by the full recovery in 
its key commercial customer sectors 
and the elevated price of cooking oil.

Financial StatementsStrategic ReportGovernance19 Franchise Brands plc Annual Report and Accounts 2022

Filta International Review

2022 Performance review

Filta North America
Record system sales growth
Filta North America performed strongly in 2022. 
System Sales grew 51% to a record $92m for the 
full year (2021: $61m) and reached a run rate of 
$100m by the end of the year. This growth was 
helped by the elevated market price of virgin 
cooking oil which increased the demand for 
the service. A future growth opportunity is for 
franchisees to provide new oil in bulk.

Record system sales growth
The FiltaFry service includes the microfiltration of 
cooking oil, and full fryer management which can 
double the usable life of the oil. The service can 
be performed multiple times per week, depending 
on the type of cooking and how often the fryers 
are being used. FiltaFry franchisees carried out 
over 8,500 weekly services in 2022. Generally, 
the FiltaFry service takes 12-15 minutes per fryer, 
so a technician can service up to four fryers 
per hour.

There are many customer benefits to the FiltaFry 
service. As well as saving customers money by 
extending the life of the oil and reducing labour 
costs by outsourcing the service, employee 
health and safety is improved, and food quality 
is enhanced. Customer retention and lifetime 
value is therefore high. The repeat nature of the 
service and ability to add vans and MFUs as new 
customers are taken on generates compounding 
growth for franchise owners and for Filta. 

Recycling of waste oil
Once the cooking oil comes to the end of its 
life, Filta franchise owners collect the oil and 
store it at their depots. Customers benefit by not 
having to store and dispose of the oil themselves. 
65 franchisees now have large 6,000 gallon 
storage facilities at their depots. Filta’s Symphony 
system can identify when a collection is due. Filta 
arranges for the collection of the oil and sells it to 
biodiesel plants located around the country to be 
processed and converted into biodiesel. In 2022, 
Filta organised for 5m gallons of waste oil to be 
collected and recycled. 

Filta franchise network
Filta is a management franchise, and the model is 
to partner with the best franchisees in each market 
and support them to grow their businesses. 
Filta’s head office team based in Orlando helps 
franchisees grow their sales by securing new 
national accounts and upselling new products to 
existing customers. 

The Symphony IT system helps automatically 
invoice national accounts and make payments 
to franchisees. Its highly developed operational 
functionality helps franchisees be more efficient 
by giving them a suite of actionable data to help 
improve performance. 

Priorities in 2023 

FiltaMax Plan Phases 1 and 2
Analysis of top franchisees to 
determine and share best practice 
and generate end-to-end operational 
performance improvements across 
the network. 

Roll out bulk oil system
Enables franchisees to buy oil in bulk 
with enhanced delivery and storage. 

Increase Operations Module Adoption
Allows head office team to track 
work and provide information to help 
improve the operational capability for 
our franchisees.

Roll out of new Inside Sales System
New auto-dialling software system has 
improved the efficiency of our sales 
team significantly and we are looking 
to roll this system more fully.

Franchisee expansion
Encourage successful franchise 
owners to expand into adjacent 
vacant territories and to acquire 
underperforming neighbouring ones.

Jason Sayers
Managing Director, Filta International

Filta encourages successful franchisees to 
expand into adjacent vacant territories and to 
acquire underperforming neighbouring territories. 
In 2022, nine existing franchisees expanded 
by purchasing additional vacant territories and 
eight existing franchisees acquired neighbouring 
businesses. Demonstrating the improving quality 
of the network, while system sales increased 
51% to $92m in 2022, the number of franchisees 
reduced from 137 to 133. 20 franchisees now have 
turnover of more than $1m (2021: 13) and three 
have turnover of more than $5m (2021: zero). 

System sales for 2022 (full year)

$92m

Financial StatementsStrategic ReportGovernance20 Franchise Brands plc Annual Report and Accounts 2022

Filta International Review continued

2022 Performance review continued

Environmental Impact Report

Filta Europe
The small and currently sub-scale Filta operations 
in Europe have recovered more slowly due to the 
slower reopening of the hospitality sector. Due to the 
structural differences in the market, the economics 
of the European business are on a reduced scale 
to that of North America. Most franchisees offer 
the core FiltaFry service and limited collection and 
recycling of used cooking oil, although some are 
also engaged in GRU servicing. 

As in North America, the increased price of 
new and used cooking oil has helped make the 
FiltaFry service more attractive and drive growth. 
Franchisees are investing in new MFUs and vans and 
while the business is of a small scale, it does present 
a good platform for future growth. 

Priorities in 2023 

Drive System Sales 

Implement new Inside Sales System

Increasing attractivness of ESG credentials

ESG is becoming increasingly important to  
many of our corporate clients, and commercial  
kitchen operators. 

Filta’s Environmental Impact Reports quantify the 
environmental savings from farming, processing 
and packaging of reusing, rather than disposing of, 
cooking oil. The reports also detail the additional 
savings of replacing diesel with biodiesel at the 
end of the useful life of the cooking oil. 

These reports help our customers demonstrate 
their ESG credentials to their stakeholders. As 
franchise owners explain the report, they have the 
opportunity to inform commercial kitchen owners 
and operators of how cooking oil is created from 
the seed to the fryer. 

Along that journey, facts are given about the 
process, for example, it takes 1.2 pounds of 
plastic to create the “jug in a box” packaging. 
Additionally, franchise owners are able to 
generate their own, customer specific reports. 
This road allows commercial kitchens to 
benchmark their individual results. For example, 
the carbon offset of saving and collecting 1,000 
pounds of oil equates to planting 168 trees.

Financial StatementsStrategic ReportGovernance21

Franchise Brands plc Annual Report and Accounts 2022

Filta International Review continued

Environmental certificate 
for customers
Filta customers receive a certificate which 
can be displayed at their sites to demonstrate 
to their staff, and also their customers, 
how the Filta services help them with their 
ESG commitments. Filta has the ability to 
consolidate the numbers for each National 
Account so that this data can be used centrally.

Environmental benefits of 
extending life of the oil
This customer report shows the environmental 
benefits from extending the life of cooking oil, 
and hence reducing the amount required to be 
purchased. It analyses the resources required to 
farm the soybeans (e.g. five gallons of fuel to farm 
each acre) and to processing the product (e.g. 
7kWh of energy for each acre of land). It then 
sets out the savings from reduced packaging 
and distribution (e.g. 1.2lb of plastic per jug).

Environmental benefits of 
recycling into biodiesel
All of Filta’s waste oil is sent to be recycled into 
biodiesel. As such the FiltaBio report shows the 
customer the calculations of the environmental 
benefits of using biodiesel as a replacement 
for regular mineral oil diesel. These benefits 
include reducing soot, carbon dioxide, carbon 
monoxide and sulfur dioxide.

Financial StatementsStrategic ReportGovernance22 Franchise Brands plc Annual Report and Accounts 2022

B2B Review

Growing our 
B2B division

The newly-formed B2B Division 
had an excellent year in 2022 
growing system sales by 29%. 
We have identified multiple 
levers to help to maximise 
business potential.

Financial StatementsStrategic ReportGovernance23 Franchise Brands plc Annual Report and Accounts 2022

B2B Review continued

Our B2B business

Introduction
2022 saw the formation of the B2B division 
bringing together Metro Rod, Metro Plumb, Willow 
Pumps and Filta UK under the leadership of Peter 
Molloy, Managing Director. 

The catalyst for this change was the acquisition 
of Filta in March 2022 and the May buy-out of 
the earn-out consideration for the acquisition of 
Willow Pumps.

The acquisition of Filta significantly expanded the 
range of services we can deliver. It enables us to 
provide our customers with a unique proposition 
where a single supplier can service their “Water In, 
Waste Out” requirements. An important part of our 
strategy will be driving cross selling opportunities 
and leveraging our existing customer relationships 
to provide additional services.

The B2B division is of significant scale with total 
system sales of £86m, carrying out over 260,000 
jobs per annum delivered by 700 field based 
engineers servicing over 8,500 customers.

Priorities in 2023 

Centralise shared services, such as 
HR, technical training, health and 
safety, across the B2B Division. 

Wherever we can, move self 
delivered services to our franchisees.

Expand our customer base and 
drive sales. 

Peter Molloy
Managing Director, B2B Division

Priorities in 2023 

Drive local sales through the 
implementation of the recruitment 
of more local sales persons. 

Drive the expansion of engineer 
expertise by leveraging the new 
Macclesfield training facility.

Accelerate the use of technology 
to increase productivity, 
reduce fuel costs and enhance 
customer service.

Metro Rod experienced continued momentum in 
2022, delivering record system sales. Our strategy 
of ensuring we can deliver a one-stop range of 
higher-value services nationwide continues to 
develop. Franchisees further invested in tankers 
taking the fleet to 65. This resulted in a 22% 
increase in tanker sales which exceeded £10m for 
the first time. 

Good progress was also made developing our 
pump servicing capability. We have continued 
to train and recruit pump engineers to take 
advantage of the market opportunities, and 50% 
of the network now offers a full pump servicing 
capability. This resource increase saw our pump 
sales increase by 80% to £2.6m and we serviced 
over 500 customers. 

Our franchisees are seeing the benefit of their 
investment and subsequent growth in system 
sales, with 27 (out of 42) franchisees exceeding 
£1m in sales, five exceeding £2m and one 
franchisee exceeding £3m in sales for the first 
time in Metro Rod’s history. The average size of a 
Metro Rod franchisee in 2022 was £1.4m. 

We are also continuing to seeing the benefits of 
our IT investment and refined working practices 
resulting in a significant increase in system 
sales per head from £493k to £575k, a 16.5% 
improvement.

B2B at a glance

B2B Sales split 2022

£90mSystem sales

£57mSystem sales

£6mSales sales

£18mSystem sales

£9mSystem sales

Financial StatementsStrategic ReportGovernancePriorities in 2023 

Grow the number of new stand-alone 
Metro Plumb franchisees.

Drive growth in local sales.

Expand the range of services to 
include gas plumbing.

Cross sell plumbing services to 
existing B2B customers.

24 Franchise Brands plc Annual Report and Accounts 2022

B2B Review continued

Plumbing is our fastest growing service stream. 
The increase in the number of ambitious stand-
alone Metro Plumb franchises, which grew 
from seven to thirteen over the year, has been 
a key driver behind this. Metro Plumb system 
sales increased by 32% in 2022. Including sales 
from Kemac, which operates five Metro Plumb 
franchises, plumbing sales increased by 23%.

We continue to see the plumbing client base 
expand both nationally and locally. A total of 781 
clients used our plumbing service in 2022, an 
increase of 28% on 2021. We are helping our 
franchisees to win more local work through sales 
and marketing support, including highly effective 
national digital advertising that was launched 
in 2022. 20% of the sales from our dedicated 
Metro Plumb franchisees are generated locally, 
compared with 8% in 2021. 

Eight Metro Plumb businesses achieved over 
£150,000 in sales, and one business achieved 
sales of over £800,000. We now have over 100 
plumbers in the network and 28 of these have 
specialist skills.

Our strategy of creating independent Metro Plumb 
franchisees as opposed to having combined 
Metro Rod and Metro Plumb franchisees is proving 
successful. We have a strong platform from which 
to continue the expansion of Metro Plumb. 

13Stand-alone Metro Plumb franchisees

Priorities in 2023 

Accelerate the expansion of pump 
expertise and sales at Metro Rod. 

Expand the customer base.

Utilise the resources of the wider 
Group and drive operational gearing.

Enter new markets via our new 
framework projects division working 
with new strategic customers.

The change in structure following the buy out of 
the earn-out faciliated an accelerated programme 
of integration and harmonisation across the B2B 
division of the Group. This included building on 
initiatives between Willow Pumps and Metro Rod 
to deliver pump services in an optimum way and 
accelerate the expansion of pump expertise and 
resources in the Metro Rod network. 

Kevin Perry, formerly Sales & Marketing Director 
was promoted to Managing Director and plays a 
key role in the B2B Division’s management team. 

Willow Pumps made an increased contribution 
in 2022, with total sales growing by 16% to reach 
£15.9m in the year. This was driven by a strong 
recovery in supply and installation (“S&I”) work 
which increased 43% and an 8% increase in the 
service work. The increase in S&I work was the 
result of a focus on smaller packaged pump 
stations with a shorter lead time. During the year 
Willow Pumps carried out nearly 6,000 pre-
planned maintenance service jobs and nearly 
10,000 quoted and reactive service jobs.

Of the total revenue, 18.4% (2021: 11.5%) was 
delivered by the Metro Rod network, primarily 
driven by national account work demonstrating 
the acceleration of our cross-selling strategy. 
During the year, Willow Pumps invested over 160 
training days via a dedicated training team to 
upskill drainage engineers across 18 Metro Rod 
franchises.

18.4%

Total revenue delivered by Metro Rod 

Financial StatementsStrategic ReportGovernance25 Franchise Brands plc Annual Report and Accounts 2022

B2B Review continued

“A number of the service 
streams have untapped 
potential, in particular,  
FiltaSeal our unique  
on-site fridge and freezer 
seal replacement business.”

Priorities in 2023 

Drive sales of Filta services to 
new customers and cross-sell B2B 
Division services. 

Grow Filta Environmental franchise 
network by attracting new 
franchisees and increasing the range 
of services provided.

Further optimise service delivery 
and productivity by leveraging the 
resources of the B2B Division.

Filta delivers a wide range of complementary 
services, primarily to commercial kitchens, via  
a combination of a DLO and franchisees. 

These services include: on-site fridge and 
freezer seal replacement (FiltaSeal); FOG 
solutions; extraction vent cleaning and servicing 
(FiltaVent); pump and drainage servicing; cooking 
oil filtration; and fryer management services 
(Filta Environmental).

Filta UK has undergone a period of rapid change 
as part of the newly-formed B2B division. These 
changes include the streamlining of management, 
the sharing of central services and a refocusing 
of the business to improve customer service 
and optimise service delivery. This has resulted 
in a significant turnaround in productivity and 
profitability. Revenue increased 25% for the year 
as a whole to £10.8m. 

The number of jobs carried out in 2022 increased 
14% to 36,275. Services were delivered to 1,179 
customers across a range of sectors in particular 
supermarkets, restaurants, offices and care 
homes. The quality of Filta’s customer base 
provides an opportunity to cross-sell many of the 
other services offered by the B2B Division and 
ensure the most economic delivery model.  

All drainage is now delivered through Metro Rod, 
with drainage sales increasing 70% year-on-year. 
FiltaPump has benefited from sharing resources 
with Willow Pumps. 

The Filta Environmental franchise has been 
revitatlised under the leadership of a new 
Franchise Manager. The range of services 
provided by franchisees has extended to FOG 
pre-planned maintenance, with 41% of franchisees 
carrying out this more profitable work by the end 
of 2022. To support this growth, we invested 
significantly in training and upskilling franchisees. 
One new franchisee joined the network in 2022 
and a pipeline of new franchisees has been built.

A number of our service streams have untapped 
potential. FiltaSeal, by which fridge and freezer 
seals are custom manufactured on-site by one of 
our technicians, has a very small market share. We 
are also encouraged by the potential of FiltaVent, 
which sprays biological enzymes directly into the 
ventilation system. The endorsement in 2022 
by several blue chip customers combined with 
TR19-required standards by the insurance industry, 
gives us confidence that FiltaVent will continue to 
build on its initial success. 

Increase in revenue in 2022

Jobs attended in 2022 

25%

36,275

Financial StatementsStrategic ReportGovernance26 Franchise Brands plc Annual Report and Accounts 2022

B2C Review

Resilient 
performance

B2C division franchisee recruitment 
and retention was affected by the 
unusual labour market and post-
Covid employment trends, however, 
underlying franchisee trading 
was robust.

Financial StatementsStrategic ReportGovernance27 Franchise Brands plc Annual Report and Accounts 2022

B2C Review continued

2022 Performance review

Number of franchisees

EBITDA*

Number of consumer leads  
generated for franchisees

349

£2.6m

370,000

Franchisee recruitment and retention in  
2022 was affected by the unusual labour 
market and post-Covid employment trends. 
Recruitment in the second half of the year 
was weak bringing the year-end total to 39 
recruits (2021: 57). A combination of high levels 
of employment and wages which made self-
employment a less attractive option, together with 
a low level of redundancies during 2022, were 
contributing factors. 

The number of leavers was 69 (2021: 64), slightly 
higher than the five-year average of 65. We 
attribute this to a return to employment by some 
franchisees who were attracted by the high salary 
levels on offer in specific sectors. The post-Covid 
2022 trends of work-life balance and the so-called 
“great resignation” that have seen some opt for 
early retirement were also contributing factors.  
As a result, the total number of B2C franchisees  
at the year-end was 349 (2021: 379).

Underlying trading in the franchise communities  
of all three brands remained robust, as our 
generally older and more financially secure 
customer base is reasonably resilient to the 
current cost-of-living pressures. The average 
turnover of a ChipsAway franchisee increased  
18% to £92,547 (2021: £78,319). 

Our franchisees continued to benefit from a 
substantial quantity of leads which are generated 
by our national marketing activity. The team 
delivered 370,000 consumer leads during 2022 
which saw the launch of a new ChipsAway TV 
advert. We also worked with over 20 social media 
influencers to drive Ovenclean enquiries. 

ChipsAway continues to be our largest brand, 
generating 76% of the B2C Divisions’ EBITDA 
(2021: 84%). 51% of our revenue was from MSF 
income (2021: 47%).

Priorities in 2023 

ChipsAway
 – Integrate AI into ChipsAway 

website to enable the automatic 
triage of damage from customers 
photographs.

 – Launch ADAS training together 

with Thatcham Research.

Ovenclean
 – Test online booking portal to 

improve customer user experience.

Barking Mad
 – Focus on helping franchisees 
recruit more host families.

* 

EBITDA presented before inter-company management recharges which eliminate on consolidation

Tim Harris
Managing Director, B2C Division

Financial StatementsStrategic ReportGovernance28 Franchise Brands plc Annual Report and Accounts 2022

Working Responsibly 

Our guiding 
principles

We demand 
integrity
We are 
professional in 
everything we do 
and treat people 
with respect.

We empower 
people
We empower 
our people and 
expect them to 
take ownership of 
a situation and to 
be accountable 
for their actions 
and the results 
they generate.

We are fair 

We consider 
that fairness and 
transparency are 
essential to creating 
high-trust working 
relationships with 
each other, and with 
our franchisees, 
partners, suppliers, 
and customers.

We challenge  
ourselves
We set high 
standards, are 
demanding of 
ourselves, are 
prepared to 
challenge the 
norm and have a 
relentless focus 
on continuous 
improvement.

We work 
as a team
We place a 
huge amount 
of importance 
on teamwork 
between our 
colleagues and 
our franchisees to 
create a dynamic 
business.

Financial StatementsStrategic ReportGovernance    
29 Franchise Brands plc Annual Report and Accounts 2022

Working Responsibly continued

Overview

Working responsibly is an imperative and we want to do what we can to contribute to 
a more sustainable future. Our focus is on developing a business that builds economic 
and social value and protects our environment in everything we do. Our goal is create 
an inclusive, fair and rewarding environment where our colleagues and franchisees 
can thrive. We also want to have a positive impact on the communities in which we 
work and live, and operate to the highest standards of integrity, transparency and 
accountability. We acknowledge the significant risk posed by climate change and are 
committed to reducing our environmental impact wherever we can.

UN goal:

How we principally 
contribute:

Julia Choudhury
Corporate Development Director

Good health 
and wellbeing

 – Mental Health First Aiders training. 
 – Employee assistance programme for all staff.
 – Highly developed health and safety processes 
and training. Flexible working arrangements.

Gender equality

 – High proportion of females in our Support 

Centres: 60% in Metro Rod and 62% in B2C. 

 – Leadership development opportunities for 

female managers.

Decent work and 
economic growth 

 – Development opportunities, rewards 

and recognition. Share options for 100%  
of qualifying employees. 

 – Create local employment in the community.
 – Opportunities through apprenticeship scheme.

Our approach to ESG 
In 2022, we made good progress on our ESG 
journey. We refined our framework around three 
pillars: environment, social and governance 
to help drive and measure progress and 
embed sustainability considerations into our 
decision making.

In March 2022, we acquired Filta, a business fully 
committed to sustainability. Filta’s services are 
intrinsically environmentally positive, providing 
benefits to their customers through reducing their 
carbon footprint and reducing their waste. With our 
extended range of services, we have also identified 
additional UN Sustainable Development Goals to 
contribute to, and these are set out on page 32.

Sustainable 
cities and 
communities 

 – High standards of quality and sustainability, 
enhanced by Filta Environmental services.

 – Manage and commitment to reduce 

environmental impact.

 – Accreditations and certifications.

Helping our franchisees 
and employees work  
more responsibly

Environment
 – Reduce, Re-Use, Recycle. 
 – High quality and sustainable 

service delivery.

 – Education and training.
 – Environmental Impact Reports 

for Filta customers.

Social
 – Creating local employment.
 – Apprenticeships and work 

experience.

 – Contribution to community 

projects, charities and activities.

Governance
 – Upholding high standards.
 – Being transparent.
 – Being accountable.

Financial StatementsStrategic ReportGovernance30 Franchise Brands plc Annual Report and Accounts 2022

Working Responsibly continued

Social

A great working environment

Our commitment to diversity 
and inclusion
We believe in the importance of creating and 
maintaining a diverse and inclusive working 
environment where team members feel welcome 
and can be themselves. We are committed to 
promoting equality of opportunity for all our 
people and those seeking to join the Franchise 
Brands family. We aim to create a working 
environment in which all individuals are able 
to make best use of their skills, free from 
discrimination or harassment, and in which all 
decisions are based on merit. 

Gender pay gap
We reward our people fairly. This includes 
upholding equal pay. As part of our commitment 
to be an Employer of Choice we report on our 
Gender Pay Gap. Our gender pay gap in 2022 
was 28% (2021: 27%). Our gender pay gap is 

due largely to the nature of our business with 
predominantly male engineers who command a 
higher salary than office workers, the fact we have 
fewer women in senior management. The ratio 
between our top salary and bottom salary is 11x 
(2021: 8x).

Share ownership
Our strong ownership culture is one of the keys 
to our success and we offer share options to 
everyone in the Group. This principle is extended 
to all the businesses we acquire. 

Women in the business
We continue to be proud of the number of women 
we have in the business, particularly in our 
Support Centres. We also have a growing number 
of women in management positions across 
the business. 

At 31 December 2022 

Metro Rod Support Centre
B2B DLO and corporate franchises
B2C Division Support Centre
Filta International
Azura
Franchise Brands plc

Total:

* Full time equivalent

Total number 
of FTE* 
employees

% of male  
employees

% of female 
employees

97
242
18
30
17
10

414

40% 
79% 
38% 
76% 
85% 
90% 

69% 

60% 
21% 
62% 
24% 
15% 
10% 

31% 

Employee benefits  
and engagement
In 2022, we widened our range of employee 
benefits, which have been well received 
by colleagues:
 – We rolled out a company-wide employee 
benefits platform to all directly employed 
staff within the UK. The digital platform 
allows staff to benefit from discounts 
on a range of products and services, 
from grocery shopping to holidays 
and electrical goods. This offering was 
particularly welcome in light of the cost of 
living crisis. 

 – We are supporting employees to transition 
to electric vehicles with the commitment 
to an EV salary sacrifice scheme, allowing 
directly employed colleagues to access 
attractive vehicle lease deals.

 – We introduced a cycle to work salary 

sacrifice scheme, allowing staff to benefit 
from a new bicycle and associated 
equipment in an affordable manner 
that is both tax-efficient and spreads 
the payments.

 – Free EV chargers at Support Centres.

Flexible working
Building on the success of home working 
during the Covid-19 pandemic we have 
retained a range of options – both 
contractual and informal – for working 
remotely, The effectiveness of this is 
borne out by our improved customer 
experience and contact centre statistics, 
not to mention the health, wellbeing and 
morale of colleagues, who appreciate the 
opportunity to work more flexibly.

Health and Wellbeing
We have a number of established initiatives 
to support health and wellbeing, particularly 
around mental health, through our Mental 
Health First Aiders programme. Our 
Employee Assistance Programme is a 
valued resource and we continue to provide 
localised occupational health support to 
those in need – ranging from physiotherapy 
to psychotherapy. We also work closely with 
any colleagues who develop progressive or 
chronic illnesses, ensuring that we review 
and make reasonable adjustments to their 
role and environment to deliver a better 
quality of working life.

Julian Mason 
Group Head of HR

Financial StatementsStrategic ReportGovernance 
31

Franchise Brands plc Annual Report and Accounts 2022

Working Responsibly continued

Social

Developing leaders

all subcontractors and we realised that we could 
quickly turn around this loss making activity by 
franchising elements of the work, restructuring the 
contractor relationships and making sure the work 
was being carried out on sound commercial terms 
for us and the customers. 

When Metro Rod was acquired by Franchise 
Brands in 2017, I saw the potential and really 
embraced Franchise Brands’ plans for the 
business under the Vision 2023 strategy to 
support and empower franchisees. There was a 
huge opportunity to work more collaboratively 
with the franchisees.

I was promoted to Head of Franchise Operations 
in 2020, covering franchise sales, health and 
safety and the whole operations of Metro Rod. 
I wanted to completely change the engagement 
with Metro Rod and Metro Plumb franchisees, 
to make this more positive and encouraging, 
focusing on solutions and learning opportunities 
rather than on things that might have gone wrong. 

I really enjoy engaging with franchisees on a daily 
basis, persuading them to hire that extra person, 
buy that extra van and reassuring them that it will 
be okay if they follow our principles in franchising. 

Last year I introduced a way to recognise 
franchisees who do well. The first week of the 
month I spend a day contacting all the franchisees 
who had their best month ever to say well done 
and to buy lunch for their entire team. It’s a 
small gesture but they really appreciate it and it 
motivates them. 

My career has excelled beyond anything I could 
have imagined. I didn’t do well in school, so it’s 
been amazing being able to work with supportive 
colleagues who mentor and coach me. I’m given 
the opportunity to try things out. I have some mad 
ideas, but it’s not often I’m told no, and there’s 
someone always at the end of the phone if I 
need support. 

The business has really invested in my 
development. I recently became a Qualified 
Franchise Professional (QFP). Last year I 
completed a Directors’ course where I got to meet 
senior people from different companies and to 
learn about different aspects of business such 
as finance and marketing, and how to engage 
with different people. I use what I learned about 
leadership to help franchisees and also my team 
to develop”.

Tree planting

Metro Rod and Metro Plumb work in partnership 
with ReviewForest and their planting partner 
Eden Reforestation Project to provide a positive 
environmental impact to combat climate change 
and biodiversity loss.

Through this partnership, a tree is planted for 
each Google review received. Having originally 
launched in 2021, this project now runs across 
our entire Metro Rod and Metro Plumb franchise 
networks and Willow Pumps. it will shortly be 
rolled out at Filta in the UK. To date, we have 
planted over 1,000 trees which is the equivalent 
of removing 26 tonnes of CO2 per year, once the 
trees mature.

Steve Chambers
Head of Franchise Operations

“I joined Metro Rod in 2013, in the contact centre 
answering the phones. I thought it would be a 
temporary role but I started to get quite involved, 
and when a position for call centre supervisor 
came up I applied. I started dealing with a lot 
more of the franchising side of the business, 
talking to franchisees and sorting out issues and 
escalations. I really enjoyed problem solving.

After a short-term role in the Operations team 
I was approached by the Franchise Director to 
be an Operations Manager under his guidance. 
The role involved taking over the management of 

Financial StatementsStrategic ReportGovernance32 Franchise Brands plc Annual Report and Accounts 2022

Working Responsibly continued

Helping our customers meet their environmental obligations
Our services provide a number of important environmental benefits to customers in 
particular through reducing their carbon footprint and reducing their waste.

Metro Plumb
Specialist plumbing services

Metro Plumb contributes by installing units 
which increase water pressure to sinks 
and reduce water usage. Tankless water 
heaters and the insulation of hot water pipes 
can improve energy efficiency and reduce 
emissions. Metro Plumb is also able to 
reactively repair leaks on pipework to reduce 
water leakage and waste.

FiltaVent
Automated extraction cleaning system

FiltaVent contributes to keeping kitchen 
ductwork clean to TR19 standards. Biological 
enzymes are sprayed directly into the 
ventilation system by specially installed 
nozzles. FiltaVent helps meet health and 
safety standards by significantly reducing the 
accumulation of waste FOG cost effectively.  

Metro Rod & Willow Pumps
Full range of drainage and pump services

Metro Rod and Willow Pumps contribute to the environment 
by ensuring that drains and pumps are regularly serviced, 
kept clear and running smoothly. This decreases the risk of 
environmental impact if drains and pumps become clogged and 
over spill. The servicing of the pumps also ensures that they are 
running at full capacity to derive maximum energy efficiency.

FiltaFog
Fats, Oil and Grease management

FiltaFOG’s Cyclone delivers effective FOG 
management whilst using significantly 
less energy than alternative GRUs. It helps 
prevent drain and sewer blockages which 
can lead to wastewater flooding and 
environmental harm. FiltaFOG helps our 
customers comply with legislation. 

FiltaSeal
Fridge and freezer seal replacement service

FiltaSeal is an on-site supply and fitting 
service for any commercial fridge and freezer 
door seal at a competitive price. FiltaSeal 
delivers health and safety compliance 
and energy efficiency (and therefore 
carbon) savings. 

Filta Environmental 
Cooking oil filtration and fryer management

FiltaFry helps our customers prolong the 
life of the cooking oil by micro-filtering 
impurities out of the oil thus saving money 
and reducing waste. Employee safety is 
increased and food quality improves. Filta 
then collects waste oil, which is then sold to 
be recycled into biodiesel, a low carbon fuel. 
In 2022, Filta recycled 5m gallons of waste 
oil into biodiesel.

Financial StatementsStrategic ReportGovernance33 Franchise Brands plc Annual Report and Accounts 2022

Working Responsibly continued

Environmental

Priorities in 2023

Approach and Performance

We acknowledge the significant environmental 
risk posed by climate change and are 
committed to reducing our environmental 
impact. This is the third year we have reported 
Scope 1, 2 and 3 GHG emissions and we have 
identified measures to help tackle our top 
three high emitting areas of liquid fuels, fuel 
used within road travel, and electricity use.

Actions Taken in 2022

We installed electric charging points at our 
Support Centres and made electric pool cars 
available to our people. We also developed 
and trialled a scheduling tool to improve labour 
utilisation and efficiency which is helping 
reduce mileage and fuel consumption. 

Activities Planned for 2023

Further development of the labour scheduling 
tool which has the potential to be rolled out 
across all our networks. We will be running a 
campaign on safe, and fuel-efficient driving 
(“SAFED”) across the group and will hope to 
improve miles per gallon across all vehicles 
and improve road safety. We continue 
monitoring the viability of electric and hybrid 
vehicles and equipment. 

Franchise Brands plc Streamlined Energy 
and Carbon Reporting 2022

This is the third year we have reported 
our emissions formally in-line with the UK 
Government’s Streamlined Energy and Carbon 
Reporting (“SECR”) legislation. This SECR 
report reflects the period 1 January 2022 – 
31 December 2022. The 2020 and 2021 data 
points have also been included in this report to 
allow for a direct year-on-year comparison.

Methodology

Franchise Brands was responsible for the 
internal management controls governing 
the data collection process. Compare Your 
Footprint and Green Element were responsible 
for the data aggregation, any estimations 
and extrapolations applied (as required), the 
Greenhouse Gas Protocol (“GHG”) calculations 
and the resultant emissions statements. 

Greenhouse gas emissions were calculated 
according to the GHG Corporate Greenhouse 
Gas Accounting and Reporting Standard. This 
standard is internationally accepted as best 
practice. The figures were calculated using  
UK Government 2022 carbon factors, 
expressed as tonnes of carbon dioxide 
equivalent (“tCO2e”). 

Scope and Subject Matter

The report includes the sources of 
environmental impact under the operational 
control of Franchise Brands plc.

Greenhouse Gas sources included in the process:

GHG Protocol Category Data Source

Scope 1: 
Fuel used in 
Company vehicles, 
natural gas 
(boilers), diesel 
for electricity 
generation, 
other fuels

Scope 2: 
Purchased 
electricity*

Scope 3: 
Fuel used for 
business travel in 
employee owned 
or hired vehicles

Natural gas consumption was reported in one of two ways: kWh and spend in GBP. 
Those in spend were converted into kWh, using the average price per kWh in 2022 
(6.39p/kWh in the UK, 11.0p/kWh in the Netherlands). 

Companies reported their fuels used in company vehicles in one of three metrics: 
spend, litres or mileage. For example, mileage in a diesel company car was converted 
to litres under the assumption that for an average car, one litre of diesel covered 2.83 
miles (derived from DEFRA). 

For petrol cars, spend on fuel was converted to litres using the average fuel price of 
unleaded petrol per litre in 2022: 165.06p in the UK and 66.00p in the US. Meanwhile, 
for diesel cars, spend on fuel was converted to litres using the average fuel price of 
unleaded petrol per litre in 2022: 178.13p in the UK and 91.00p in the US.

Litres of both fuels were converted to kWh using 2022 conversion factors calculated 
by DEFRA.

Companies provided their 2022 annual electricity consumption in kWh. 

Only two companies (Azura & Filta US) did not provide a kWh and instead only provided 
a total spend. To convert the spend into kWh, the average cost per kWh in the UK 
and US (respectively) in 2022 was used. According to the Department for Business, 
Energy & Industrial Strategy (BEIS) and the Energy Guide, the average cost for standard 
electricity in the UK in 2022 was 18.9 p/kWh. In the US, the average cost in 2022 was 
12.2p/kWh according to the U.S. Energy Information Administration.

Many Franchise Brands companies utilise leased or employee-owned vehicles for 
business travel. 

Expensed mileage in employee-owned or rental vehicles was reported in a spend 
format rather than by consumption (e.g. litres of fuel or distance). The reimbursement 
rate of 45p per mile was utilised to convert the spend to distance, which was then 
converted into kWh using 2022 conversion factors calculated by DEFRA.

Companies reported fuels used in leased vehicles either in a spend format or in litres. 
When the data was only provided in a spend format, the average fuel price per litre in 
2022 was used to convert the spend into litres. In 2022 the average price per litre of 
diesel was 178.13p in the UK and 91.00p in the US. Meanwhile, the average price per 
litre of unleaded petrol in 2022 was 165.06p in the UK and 66.45p in the US.

Litres were converted to kWh using 2022 conversion factors provided by DEFRA.

* 

Dual reporting of electricity emissions have been presented in line with the GHG Protocol. 

The Kyoto Protocol seven groups of GHGs are included in the emissions calculations: CO2, N2O, CH4, HFCs, PFCs, SF6, 
and NF3. The greenhouse gas emissions were calculated using UK government 2022 conversion factors, expressed as 
tonnes of carbon dioxide equivalent (“tCO2e”).

Financial StatementsStrategic ReportGovernance34 Franchise Brands plc Annual Report and Accounts 2022

Working Responsibly continued

Environmental

Franchise Brands Year-on-Year Energy and Greenhouse Gas Performance

2020

2021

2022

Location

Energy consumption: (kWh)

– Electricity

– Gas

– Transport fuel

– Other fuels

Total energy consumption

GHG Emissions (tCO2e)
Scope 1

Emissions from combustion of gas in buildings

Emissions from heating oil

Emissions from combustion of fuel for transport 
purposes

Scope 2

Emissions from purchased electricity – Location Based

Emissions from purchased electricity – Market Based

Scope 1 & 2

Franchise Brands was UK  
only in 2020 and 2021

460,927

133,507

335,859

189,632

5,045,390

5,952,495

39,609

5,679,433

40,199

6,518,185

24.50

9.70

895.70

107.50

–

34.70

9.90

1,138.20

71.30

–

Total Scope 1+2 emissions – Location Based

1,037.40

1,254.10

Total Scope 1+2 emissions – Market Based

–

–

Global Total

587,263

168,610

11,417,733

20,700

12,194,306

30.78

5.08

2,523.16

137.61

251.85

2,696.63

2,810.87

2021 to 
2022  
% Change

74.9%

(11.1%)

91.8%

(48.5%)

87.1%

(11.3%)

(48.7%)

121.7%

93.0%

–

115.0%

–

Scope 3

Category 6: Business travel (Emissions from business 
travel in rental cars or employee vehicles where 
company is responsible for purchasing the fuel)

Category 3: Emissions from upstream transport and 
distribution losses and excavation and transport of 
fuels not included in Scope 1 – Location Based

Category 3: Emissions from upstream transport and 
distribution losses and excavation and transport of 
fuels not included in Scope 1 – Market Based

Total emissions – Location Based

Total emissions – Market Based

Intensity (tCO2e / £ million EBITDA)
EBITDA £m

Intensity ratio: tCO2e / £m (location based)
Intensity ratio: tCO2e / £m (market based)

118.40

271.30

437.10

61.1%

274.10

378.50

786.38

107.8%

–

–

798.75

–

1,429.90

1,903.90

–

6.64

215.3

–

–

8.47

224.7

–

3,920.11

4,046.72

105.9%

–

15.28

256.87

265.17

80.1%

14.3%

–

Methodology: GHG Protocol Corporate Accounting and Reporting Standard
Calculated and verified as accurate by Green Element Limited and Compare Your Footprint Limited, UK

Energy efficiency actions
Over the financial year 1st January 2022 to 31st December 2022, Franchise Brands 
has implemented several energy efficiency measures across all of its companies. 
These include:

Franchise Brands plc
 – Franchise Brands offers flexible and home working contracts to allow people to 

work from home.

 – The widespread use of cloud-based team collaboration software helps reduce 

business travel. 

 – The group signed up to a salary sacrifice scheme which supports employees to 

lease electric vehicles and transition from fossil fuel-based vehicles. 

B2B
 – Metro Rod provided an electric pool car to staff for business travel and installed 

charging points. 

B2C
 – Installation of electric charging points and low energy lighting at B2C Support 

Centre.

Filta International 
 – Filta’s Orlando Support Centre participates in Duke Energy’s Shared Solar 

programme which allows it to support clean energy. 

Azura
 – Azura predominantly operates a remote working model. The use of video 

conferencing technology reduces business travel and saves energy.

Franchise Brands will continue to measure Scope 1, 2 and aspects of Scope 3 emissions 
over the next reporting year. The Group is looking to continue to improve energy 
efficiency throughout 2023 and beyond.

Financial StatementsStrategic ReportGovernance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
35 Franchise Brands plc Annual Report and Accounts 2022

Working Responsibly continued

Stakeholders and S172
Our commitment to S172 
and stakeholder engagement

As a progressive, principle-led Group, we are committed to working in partnership with all our stakeholders. We place particular 
importance on directly engaging and collaborating with our employees, franchisees, customers, suppliers and shareholders.

Stakeholders

Importance of stakeholder to the Group

How we engaged

Employees

Franchisees

Shareholders

Customers  
and local  
communities

Suppliers

Our committed and dedicated employees are our most important 
resource. They play a key role in supporting our franchisees and helping 
provide them with the tools they need to grow their businesses. We aim 
to cultivate and maintain a positive working environment and provide 
learning and development opportunities, recognition and rewards.

 – Presentations, forums, visits, webinars, social and charity events, 

updates, communications bulletins.

 – Visits by senior management to Filta businesses.
 – Providing support for hybrid and flexible working.
 – Share options granted and exercised.

Our franchisees are the very backbone of the Group and it is their 
commitment, hard work and entrepreneurialism that helps us grow our 
business. Our teams provide all the support and development they 
need to grow their businesses and maintain the highest brand and 
operational standards. 

 – Conferences and award dinners for Metro Rod, Metro Plumb, Filta 

and ChipsAway franchisees.

 – Regional meetings, one on one meetings, franchisee forums, calls, 

webinars, franchisee visits.

 – New “Together we’re stronger” podcast. 

Our shareholders support the long-term growth of the Group. We rely on 
them to finance our development and growth plans. Engaging with them 
regularly to communicate progress, understand their perspectives, discuss 
long-term issues and ensure feedback is taken into account is critical to the 
long-term success of the Group.

 – Annual Report, Interim Report, trading updates, regular meetings and 

calls with institutions.

 – Regular engagement on the Proactive Investors digital platform.
 – UK Investor Show and Mello presentations in person. 

We are passionate about providing the highest possible customer service. 
Understanding the needs of our customers, evaluating our performance 
delivery against KPIs and evaluating feedback helps us to continually 
improve. We are committed to making a positive contribution to the 
communities we work in. 

 – Meetings, reviews, calls, surveys, performance ratings.
 – Our “Connect” portal allows customers to self serve. 
 – Customer and industry conferences and seminars.
 – Extensive community initiatives including school. 

engagement, sports sponsorships, charitable causes. 

Our suppliers provide us and our franchisees with the highest possible 
quality of products, equipment and services. This allows us to deliver a 
first class service to our customers. Regular reviews take place to ensure a 
supply chain free of slavery and human trafficking.

 – Supplier expos at franchise conferences.
 – Demonstrations and site visits. 
 – Expansion of Metro Plumb supplier relationships.
 – Introduced new suppliers to franchise networks.

Financial StatementsStrategic ReportGovernance36 Franchise Brands plc Annual Report and Accounts 2022

Financial Review

Andrew Mallows
Interim Chief Financial Officer

Increase in full year dividend

33%

“ The Board is pleased to propose a final 
dividend of 1.1 pence per share. This takes the 
total dividend for the year to 2.0 pence per 
share, an increase of 33%”

The Group’s results include a maiden contribution from Filta for the approximately 
ten-month period since the acquisition in March 2022 and the first full year of Azura 
which was acquired in November 2021. Following a strategic review, we are required 
to disclose this division (B2C) as a discontinuing activity within these accounts.

Systems sales, which comprise the underlying sales of our franchisees and the 
statutory sales of the DLOs, grew by 99% to £186.4m (2021: £93.6m). System sales is a 
KPI of the business as it is considered to be a better indicator of the operating activity 
of the business than statutory revenue as it is the main driver of our MSF income and 
DLO margin.

Statutory revenue, which is made up of many different types of revenue, some 
recorded on a gross basis and others on a net basis from franchisees, increased by 
72% to £99.2m in the period (2021: £57.7m). This also impacts gross profit as a KPI, 
as some items included within statutory revenue, such as National Advertising Fund 
(“NAF”) contributions, have no cost of sales and therefore have a 100% gross margin 
even though all costs are included within overheads and the Group makes no profit on 
this “income”. The relevant KPI is analysed in detail when considering each business.

Initial cost savings made in the integration of Filta and the continued efficiency 
gains arising from the digital enablement of the business has resulted in overheads 
increasing by only 54%, approximately half the growth in system sales, which has, in 
turn, driven an 80% increase in Adjusted EBITDA, which is the most important KPI in 
the business, to a record £15.3m (2021: £8.5m). 

Financial StatementsStrategic ReportGovernance 
37 Franchise Brands plc Annual Report and Accounts 2022

Financial Review continued

SUMMARY STATEMENT OF INCOME 

System sales

Revenue

Cost of sales

Gross profit

Administrative expenses

Adjusted EBITDA

Depreciation & amortisation of software

Finance expense

Foreign exchange

Adjusted profit before tax

Tax expense

Adjusted profit after tax

Amortisation of acquired intangibles 

Share-based payment expense

Non-recurring costs

Other gains and losses

Tax on adjusting items

Statutory profit after tax

2022
Continuing 
Operations
£’000

 160,580 

2022
Discontinuing
Operations
£’000

2022
£’000

 25,773 

 186,353 

 92,729 

 (61,936)

 30,793 

 (18,066)

 12,727 

 (2,093)

 (221)

 28 

 10,441 

 (2,151)

 8,290 

 (1,504)

 (510)

 (1,708)

 1,232 

 595 

 6,395 

 6,423 

 (1,251)

 5,172 

 (2,618)

 2,554 

 (188)

 (14)

–

 2,352 

 (409)

 1,943 

–

 (25)

–

–

 5 

 1,923 

 99,152 

 (63,187)

 35,965 

 (20,684)

 15,281 

 (2,281)

 (235)

 28 

 12,793 

 (2,560)

 10,233 

 (1,504)

 (535)

 (1,708)

 1,232 

 600 

 8,318 

2021
Continuing 
Operations
£’000

 69,978 

 51,262 

 (34,396)

 16,867 

 (11,031)

 5,836 

 (1,555)

 (283)

–

 3,998 

 (791)

 3,207 

 (393)

 (302)

 (187)

 223 

 (391)

2021
Discontinuing 
Operations
£’000

 23,593 

 6,427 

 (1,368)

 5,060 

 (2,422)

 2,638 

 (162)

 (10)

–

 2,466 

 (363)

 2,103 

–

 (32)

–

–

 4 

2021
£’000

 93,571 

 57,690 

 (35,763)

 21,926 

 (13,453)

 8,474 

 (1,717)

 (292)

–

 6,464 

 (1,154)

 5,310 

 (393)

 (334)

 (187)

 223 

 (387)

 2,159 

 2,075 

 4,233 

Change
£’000

 92,782 

41,462

 (27,424)

 14,039 

 (7,231)

 6,807 

 (564)

 57 

 28 

 6,329 

 (1,406)

 4,923 

 (1,111)

 (201)

 (1,521)

 1,009 

 987 

4,085

Change
% 

99%

72%

77%

64%

54%

80%

33%

(20%)

100%

98%

122%

93%

–

–

–

–

–

97%

DIVISIONAL TRADING RESULTS
Following the acquisition of Filta the decision was taken to consolidate all the UK B2B businesses into a new division to reflect the management responsibilities. The divisional trading results may therefore be 
analysed as follows: 

System sales

Statutory revenue

Cost of sales

Gross profit

GP%

Administrative expenses

Divisional EBITDA

Group overheads

Adjusted EBITDA

B2B
£’000

90,223

71,376

(49,086)

22,290

31%

(13,113)

9,177

–

–

Filta Intl
£’000

69,560

23,874

(15,784)

8,090

34%

(2,876)

5,214

–

–

B2C
£’000

25,773

6,423

(1,251)

5,172

81%

(2,618)

2,554

–

–

Azura
£’000

797

797

(1)

796

100%

(625)

171

–

–

Inter-co
£’000

2022
£’000

–

186,353

(3,318)

2,935

(383)

12%

383

–

–

–

99,152

(63,187)

35,965

36%

(18,849)

17,116

(1,835)

15,281

B2B
£’000

69,919

53,309

(36,501)

16,808

32%

(9,741)

7,067

–

–

Filta Intl
£’000

–

–

–

–

–

–

–

–

B2C
£’000

23,593

6,428

(1,368)

5,060

79%

(2,422)

2,638

–

–

Azura
£’000

59

59

–

59

100%

(56)

3

–

–

Inter-co
£’000

–

(2,106)

2,106

–

0%

–

–

–

–

2021
£’000

93,571

57,690

(35,763)

21,926

38%

(12,219)

9,708

(1,234)

8,474

In order to reconcile the Group’s statutory revenues, gross profit and administrative expenses to the underlying entities certain inter-company revenues and costs are eliminated on consolidation. These include 
the work undertaken by Metro Rod on behalf of Willow Pumps and the IT development work undertaken by Azura on behalf of Metro Rod. The net effect to EBITDA is zero.

Financial StatementsStrategic ReportGovernance38 Franchise Brands plc Annual Report and Accounts 2022

Financial Review continued

B2B DIVISION
The B2B division comprises the franchise activities of Metro Rod, Metro Plumb and Filta UK together 
with the DLO operations of Willow Pumps, Filta UK and Kemac. The organisation of these activities within 
this division reflects both management responsibilities and our internal KPIs. The results of the B2B 
division may be summarised as follows:

The statutory revenue of Metro Rod does not reflect the underlying system sales generated by the 
franchisees as national sales are accounted for on a gross basis, as are the sales of Kemac and 
the direct labour activities, whereas in respect of the local sales generated by franchisees, only the 
management service fee (“MSF”) revenue is included. As MSF is the key driver of profits it is re-analysed 
and compared to system sales as follows:

System sales

Statutory revenue

Cost of sales

Gross profit

GP%

Administrative 
expenses

Metro Rod
£’000 

62,917

44,069

Willow 
Pumps
£’000

18,175

18,175

Filta UK
£’000

9,132

9,132

2022
£’000

Metro Rod
£’000

Willow 
Pumps
£’000

Filta UK
£’000

90,223

54,001

15,918

71,376

37,391

15,918

(31,247)

(12,196)

(5,643)

(49,086)

(26,275)

(10,226)

12,822

5,979

3,489

22,290

29%

33%

38%

31%

11,116

30%

5,692

36%

(6,557)

(4,134)

(2,422)

(13,113)

(5,734)

(4,007)

2021
£’000

69,919

53,309

(36,501)

16,808

32%

(9,741)

7,067

–

–

–

–

–

–

Adjusted EBITDA

6,265

1,845

1,067

9,177

5,382

1,685

METRO ROD
Metro Rod comprises the franchise and direct labour activities of Metro Rod and Metro Plumb, Kemac 
and the short term direct labour contract at Peel Ports, which ended during February 2022. The results 
may be summarised as follows:

System sales

Statutory revenue

Cost of sales

Gross profit

GP%
Administrative expenses

Adjusted EBITDA

2022
£’000

62,917

44,069

(31,247)

12,822

29%
(6,557)

6,265

2021
£’000

54,001

37,391

(26,275)

11,116

30%
(5,734)

5,382

Change
£’000

8,916

6,678

(4,972)

1,706

(1%)
(823)

883

Change
%

17%

18%

19%

15%

(2%)
14%

16%

System sales

MSF income
Effective MSF %

Other gross profit

Gross profit

2022
£’000

 59,814 

 11,085 
18.5%

1,737

12,822

2021
£’000

 50,384 

 9,411 
18.7%

1,705

11,116

Change
£’000

9,430

1,674
–

32

1,706

Change
%

19%

18%
–

2%

15%

Overall, system sales at Metro Rod and Metro Plumb increased by 19% to a record £59.8m (2021: 
£50.4m), compared to an 18% increase in MSF as a result of a decline in the MSF margin from 18.7% to 
18.5%. We continue to support Metro Rod’s franchisees in growing their businesses through a series of 
MSF incentives designed to encourage sales growth and investment in a broader range of equipment, 
services and people. In line with this strategy, as system sales have grown, especially in tanker and 
pump work, the effective MSF percentage rate has continued to fall. 

Other gross profit which includes the gross profit from Kemac and Peel Ports along with the income 
generated from franchise sales and the revenue generated from the NAF, increased by 2% to £1.7m 
(2021: £1.7m) due primarily to an increase in franchise sales and resales and the increase in the NAF 
activity, which was offset by the cessation of the Peel Ports short-term contract.

Administration expenses grew by 14% as a result of the business returning to more typical working 
practices following the Covid disruption to travel and conferences and a prudent increase in the bad 
debt provision. This offset much of the benefit we continue to generate from the digital transformation of 
the Group and as a result, Adjusted EBITDA grew by 16% to £6.3m (2021: £5.4m).

Financial StatementsStrategic ReportGovernance 
 
39 Franchise Brands plc Annual Report and Accounts 2022

Financial Review continued

WILLOW PUMPS
Willow Pumps comprises the core DLO pump business and the Metro Rod corporate franchises in  
Kent & Sussex and Exeter. The results may be summarised as follows:

Statutory revenue

Cost of sales

Gross profit

GP%
Administrative expenses

Adjusted EBITDA*

2022
£’000

18,175

(12,196)

5,979

33%
(4,134)

1,845

2021
£’000

15,918

(10,226)

5,692

36%
(4,007)

1,685

Change
£’000

2,257

(1,970)

287

(3%)
(127)

160

Change
%

14%

19%

5%

(8%)
3%

9%

On 25 May 2022, we announced the early settlement of the earn-out consideration for the 2019 
acquisition of Willow Pumps in order to facilitate an accelerated programme of integration and 
harmonisation across the Group’s B2B division. Under the terms of the acquisition agreement, further 
consideration of up to a possible £7.5m was payable in respect of the five years to 31 December 2024 
linked to sales and profits growth over the period. A total of £0.7m was paid in respect of the first two 
years ended 31 December 2021, and a further £1.3m was paid at the end of May 2022 to settle this liability, 
resulting in a total consideration of £7m (including the £5m initial consideration paid in October 2019).

The Willow Pumps core business has two distinct types of revenue: Service revenue and Supply & Install 
revenue (“S&I”). Service revenue is generated from the routine service and maintenance of pumps and 
drains. S&I revenue is generated from the design, supply, and installation of pump stations, which are 
typically projects that are performed in discrete phases over a number of accounting periods, with revenue 
recognised over time based on the proportion of the contract which has been completed. The gross profit 
generated on S&I projects is lower than service work due to the significant proportion of the total cost 
being the supply of the pumps. 

Whilst revenue increased by 14% during the period, the gross margin percentage declined from 36% 
to 33% predominantly as the result of the post-Brexit increase in the cost of materials that could not be 
passed on to customers, and the sub-contracting of work to Metro Rod franchisees. Whilst this sub-
contracting of work depressed the margin in Willow Pumps, the Group was compensated for this loss by 
the additional MSF (at 15% of revenue) generated in Metro Rod.

Overheads continue to be controlled carefully, increasing by 3% resulting in a 9% increase in Adjusted 
EBITDA to £1.8m (2021: £1.7m). 

* 

EBITDA presented before inter-company management recharges which eliminate on consolidation.

FILTA UK
Filta UK comprises the DLO services which Filta operated in the UK following a number of acquisitions they 
undertook, pre-merger. These services include fridge and freezer seal replacement; the supply, installation 
and maintenance of GRUs; extraction vent cleaning and servicing; and pump and drainage repair and 
maintenance. The business also includes the Filta Environmental network of 22 franchisees, which 
provides the same services as the DLO. 

The results for the ten months since acquisition in March 2022 may be summarised as follows:

Revenue

Cost of sales

Gross profit

GP%
Administrative expenses

Adjusted EBITDA

2022
£’000

9,132

(5,643)

3,489

38%

(2,422)

1,067

Prior to the merger the Filta UK business had performed poorly as many of the activities were sub-scale 
and could not support the independent overhead (most of the Filta business being in the USA). Following 
the formation of the B2B division we undertook a review which resulted in the streamlining of the 
management structure, the elimination of duplicated overhead, and other savings made to better align 
costs with sales volumes. 

With its focus on hospitality, Filta UK was also more affected by the Covid shutdowns. As this sector fully 
reopened in 2022, revenue has slowly recovered but remains behind our expectations. The principal 
reason for this has been a hold-up in the roll-out of the Cyclone GRU due to supply-chain issues. This 
market leading GRU, on which Filta has worldwide exclusive distribution rights, still represents a significant 
opportunity for the enlarged B2B customer base, particularly given increasing environmental and 
legislative tailwinds relating to fats, oil and grease being discharged into drains, but until regular supply 
can be guaranteed, we remain cautious. 

Pump service, which accounted for 18.4% of total revenue in the period, continues to experience a strong 
pipeline of new business quotes, although operational delivery has been a challenge owing to delays in 
sourcing materials and labour constraints. As this business is highly complementary to the services offered 
by Metro Rod, Metro Plumb and Willow Pumps we are reviewing how the end-to-end processes can best 
be delivered by the broader business. 

Financial StatementsStrategic ReportGovernance 
40 Franchise Brands plc Annual Report and Accounts 2022

Financial Review continued

FiltaSeal, which accounted for 17.6% of total revenue, has traded well in the period. Whilst sales volume has 
been slightly lower than expected due to capacity constraints, this has been more than compensated for 
by considerably higher margins. We believe there is significant scope to accelerate this activity and expect 
an improved contribution going forward. 

Finally, administrative expenses are lower than expected due to the savings made to better align costs with 
sales volumes. Overall, Filta UK has contributed well to Group profits, with Adjusted EBITDA at £1.1m.

FILTA INTERNATIONAL
Filta International operates a franchise network that comprises the franchise activities of Filta in North 
America and mainland Europe. Filta International’s results for the period represent the approximately ten 
months of contribution since acquisition and may be summarised as follows:

System sales

Statutory revenue

Cost of sales

Gross profit

GP%
Administrative expenses

Adjusted EBITDA

North America
£’000

66,699

23,272

(15,398)

7,874

34%

(2,516)

5,358

Europe
£’000

2,861

602

(386)

216

36%

(360)

(144)

2022
£’000

69,560

23,874

(15,784)

8,090

34%

(2,876)

5,214

The table below provides a breakdown of the key revenue streams and gross profit contributions for the 
North American operation.

Area sales

MSF

Equipment & Supply

NCA, Marketing and IT

Waste Oil

Total

Revenue
£’000

958

2,294

2,500

1,227

16,293

23,272

Gross Profit
£’000

Gross Margin
£’000

753

2,294

799

1,095

2,933

7,874

79%

100%

32%

89%

18%

34%

MSF revenue consists of the monthly charge paid by the franchisees for each MFU in operation. The 
Equipment & Supply revenue consists of revenue from the sale of new MFUs, replacement parts and 
supplies sold to franchisees. These revenue streams have bounced back strongly as the hospitality 
sector has recovered from the Covid shutdowns and demand for FiltaFry’s services has increased. The 
combination of the higher oil price and resurgent demand has encouraged franchisees to expand their 
operations with a total of 39 MFUs being added in the period, which will both increase MSF income and 
also the capacity to collect used cooking oil.

Waste oil revenues are derived from the sale of used cooking oil for biodiesel production. Through 
national agreements with biodiesel companies, Filta administers the programme, which involves the 
franchisees collecting and storing the oil prior to local pick-up via tankers organised by Filta. Filta 
retains an average 18% margin on waste oil sales. Waste oil revenue has increased by 76% from the 
comparable prior year period, with approximately one-third of the increase being volume-related and 
two-thirds price-related, and now contributes 37% of gross profit (2021: 29%). 

A number of factors have driven the waste oil price, including the higher price of virgin cooking oil due 
to supply issues, higher fuel oil prices, and US Federal and State sustainability incentives to increase 
the proportion of biodiesel in vehicle fuel. 2022 was probably an exceptional year for the price of used 
oil, although it has only declined slightly in the early weeks of 2023 from the average achieved in 2022. 
We are confident, however, that the franchisees’ investment in additional MFUs and used oil storage will 
grow volumes in 2023 to a level that will allow us to maintain our revenue and margin from this source  
in 2023.

Area Sales revenues are derived from the sale and resale of franchise territories. Of the income derived 
from the sale of a new franchise, 60% is recognised as revenue once training is completed, with the 
balance spread equally over the 10-year life of the franchise agreement. The revenue from franchise 
resales, on which a 5-10% commission is earned, is recognised when the transaction completes. 
Five new franchises and 14 resales were completed during the period, an increase of 50% over the 
comparable period in 2021.

The national corporate accounts (“NCA”), marketing and IT revenues are the additional fees charged to 
franchisees for generating and administrating the national accounts and providing marketing and  
IT systems.

Whilst Europe has experienced improved revenue and gross profit growth post-Covid, the recovery 
has been slower and has been compounded by hold-ups in rolling out the GRU, which are an important 
component of their income. Additional sales people have been recruited to accelerate growth, but this 
additional cost has resulted a small loss in the period.

Financial StatementsStrategic ReportGovernance 
 
41

Franchise Brands plc Annual Report and Accounts 2022

Financial Review continued

B2C DIVISION
The B2C division comprises the ChipsAway, Ovenclean and Barking Mad franchise businesses. The 
results of the division may be summarised as follows:

AZURA
Azura was acquired on 29 November 2021 and therefore this period represents its first full year trading 
period as part of the Group. The results of the business may be summarised as follows:

System sales

Revenue

Cost of sales

Gross profit

GP%
Administrative expenses

Adjusted EBITDA*

2022
£’000

25,773

6,423

(1,251)

5,172

81%

(2,618)

2,554

2021
£’000

23,593

6,428

(1,368)

5,060

79%

(2,422)

2,638

Change
£’000

2,180

(5)

117

112

2%

(196)

(84)

Change
%

9%

(0%)

(9%)

2%

3%

8%

(3%)

* 

EBITDA presented before inter-company management recharges which eliminate on consolidation.

The key revenue streams are MSF and Area Sales income. MSF income is primarily made up of fixed 
monthly fees, as this remains the most effective method of generating income given the large number 
of franchisees and the lower level of individual sales. MSF Income increased slightly, principally driven 
by a recovery in the holiday market which has increased MSF income form Barking Mad, offset by the 
reduced recruitment and higher network churn. Area Sales income represents the fees generated from 
the sale (or resale) of franchise territories, which were lower in the period due to the unusual labour 
market conditions resulting in lower franchise recruitment and higher attrition. Revenue in the period 
benefited from the one-off sale of the MyHome domain name for £0.1m. 

Cost of sales declined in the period due to a change in the recruitment mix towards Ovenclean and 
Barking Mad and away from the higher-cost ChipsAway franchise. Overheads increased by 8% as a 
result of the re-introduction of costs that were suspended during the Covid period, in particular, the 
annual franchise conference for ChipsAway. Overall, Adjusted EBITDA in the B2C division declined by 
3% when compared to the buoyant post-Covid recovery trading in 2021. 

As the decision has been made to dispose of the B2C Division and that this sale is likely within 12 
months, we are required to disclose this division as a discontinuing activity, despite no buyer identified 
or terms of sale in discussion. However, the division will continue to be run as part of the Group until a 
sale is completed.

Revenue

Cost of sales

Gross profit

GP%
Administrative expenses

Adjusted EBITDA

2022
£’000

797

(1)

796

100%
(625)

171

2021
£’000

59

–

59

100%
(56)

3

Change
£’000

738

(1)

737

0%
(569)

168

Since the acquisition, Azura has focused on improving efficiency in delivering its software solutions 
to franchise businesses and building sales. It has also been building its internal resources to support 
the further digital enablement of the Group’s businesses by improving the functionality of the Vision 
works-management platform. Adjusted EBITDA for the period has exceeded management expectations, 
although just under half of revenue is still derived from intra-group sales on which an inter-company 
profit of £31,000 is made.

Adjusted & statutory profit 

Adjusted EBITDA

Depreciation & amortisation of software

Finance expense

Foreign exchange

Adjusted profit before tax

Tax expense

Adjusted profit after tax

Amortisation of acquired intangibles 

Share-based payment expense

Non-recurring costs

Other gains and losses
Tax on adjusting items

Statutory profit

2022
£’000

 15,281 

 (2,281)

 (235)

 28 

 12,793 

 (2,560)

 10,233 

 (1,504)

 (535)

 (1,708)

 1,232 
 600 

 8,318 

2021
£’000

 8,474 

 (1,717)

 (292)

 – 

 6,464 

 (1,154)

 5,310 

 (393)

 (334)

 (187)

 223 
 (387)

 4,233 

Change
£’000

 6,807 

 (564)

 57 

 28 

 6,329 

 (1,406)

 4,923 

 (1,111)

 (201)

 (1,521)

 1,009 
 987 

4,085

Change
%

80%

33%

(20%)

100%

98%

122%

93%

97%

Financial StatementsStrategic ReportGovernance 
 
 
42 Franchise Brands plc Annual Report and Accounts 2022

Financial Review continued

Depreciation and amortisation of software increased 33% to £2.3m (2021: £1.7m), primarily as a result 
of the acquisitions of Filta and Azura and the subsequent additions to both tangible assets and 
software enhancements, as the Group continues to develop technology-based solutions to accelerate 
operational gearing.

The finance expense includes interest on hire purchase debt, which has decreased by 20%, and 
the notional interest required under IFRS 16 on property leases. All bank loans, which included those 
acquired as part of the Filta acquisition have been re-paid, leaving the Group free of bank debt. 

The overall effective tax rate of the Group has been increased from 18% to 20% as a result of the 
addition of Filta North America, where the combined state and federal corporate tax rate is 27%. 

The increase in the amortisation of acquired intangibles reflect the additional intangible assets acquired 
as a result of the Filta acquisition. 

The increase in the share-based payment expense principally reflects the grant of three million share 
options and stock appreciation rights, one third of which were made to Filta employees, to replace their 
previous options which lapsed at completion of the acquisition. 

The non-recurring costs reflect the Filta acquisition costs and the subsequent one-off reorganisation 
costs, as the UK businesses were aligned into the newly created B2B business division. Other gains 
and losses reflect the write-back of the IFRS3 contingent consideration provision made in respect of the 
Willow Pumps earn-out following its early settlement. The tax on adjusting items reflects the tax relief 
available on the net exceptional costs. 

Statutory profit after tax, after exceptional costs and associated tax relief, increased by 95% to £8.3m 
(2021: £4.2m).

EARNINGS PER SHARE
During the year the Group issued 33,788,008 new ordinary shares of 0.5p each (“Ordinary Shares”) in 
consideration for the acquisition of Filta. In addition, the Group issued 657,495 new Ordinary Shares 
to satisfy the exercise of share options. This resulted in the total number of Ordinary Shares in issue 
increasing to 130,311,112 at the year-end (31 December 2021: 95,865,609). 

The Employee Benefit Trust (“EBT”) started the year holding 219,240 Ordinary Shares, purchased 
1,852,870 Ordinary Shares during the year at an average price of £1.43, disposed of 301,427 Ordinary 
Shares in respect of the exercise of employee shares options, and therefore ended the year holding 
1,770,683 Ordinary Shares. At 31 December 2022 there were 6,567,014 shares under option of which 
1,457,576 were vested and capable of exercise. All vested options were therefore covered by holdings 
in the EBT.

The total number of Ordinary Shares in issue at 31 December 2022, net of the EBT holding, was 
128,540,429 (31 December 2021: 95,646,369), and a basic weighted average number of Ordinary 
Shares in issue of 122,126,350 (2021: 85,767,863).

Adjusted EPS increased by 51% to 8.38p (2021: 5.55p), and basic earnings per share increased by 54% 
to 6.81p (2021: 4.42p), as set out in the table below.

Adjusted profit after tax / Adjusted EPS

Amortisation of acquired intangibles 
Share-based payment expense
Non-recurring costs
Other gains and losses
Tax on adjusting items

Statutory profit after tax / Basic EPS

2022
£’000

10,233 

 (1,504)
 (535)
 (1,708)
 1,232 
 600 

8,318

EPS
p

8.38

 (1.23)
 (0.44)
 (1.40)
 1.01 
 0.49 

6.81

2021
£’000

 5,311 

 (393)
 (334)
 (187)
 223
 (387)

 4,233 

EPS
p

 5.55 

(0.41)
 (0.35)
 (0.20)
 0.23
 (0.40)

 4.42 

Financial StatementsStrategic ReportGovernance 
 
43 Franchise Brands plc Annual Report and Accounts 2022

Financial Review continued

FINANCING AND CASH FLOW 
A summary of the Group cash flow for the period is set out in the table below.

Adjusted EBITDA

Acquisition and reorganisation costs
Working capital movements

Cash generated from operations

Taxes paid

Purchases of property, plant and equipment

Purchase of software

Acquisition of subsidiaries net of cash

Bank loans repaid

Lease payments

Funds supplied to EBT

Dividends paid
Other net movements

Net cash movement

Net cash at beginning of year

Net cash at end of year

2022
£’000

15,281 

(1,708)
(3,216)

10,357 

(2,629)

(422)

(1,088)

4,320 

(2,953)

(1,156)

(2,503)

(2,339)
158 

1,745 

9,054 

10,799 

2021
£’000

8,474 

– 
(276)

8,198 

(924)

(1,723)

(433)

(861)

(5,309)

(1,295)

(355)

(1,341)
(106)

(4,149)

13,203 

9,054 

The Group generated cash from operating activities of £10.4m (2021: £8.2m) resulting in a cash 
conversion rate from Adjusted EBITDA of 68% (2021: 97%). However, if the cost of the Filta acquisition 
and reorganisation is added back the rate of cash conversion in 2022 increases to 79%. The principal 
reason for the decline was the additional trade debtors at Metro Rod resulting from a £9.4m increase in 
System Sales.

Other cash movements are explained as follows:
 – Taxes paid increased as profits increased, and the Group moved onto quarterly payments.
 – Purchases of property plant and equipment declined to more normal levels, following the increased 

investment in the Peel Ports contract in 2021.

 – Purchase of software increased as the digital transformation programme was accelerated.
 – Acquisition of subsidiaries net of cash represents the cash balance in Filta on acquisition. In 2021 this 

was the net the cost of the acquisition of Azura Group Limited.

 – Bank loans repaid represent the repayment of the loans acquired with Filta in 2022 and the 

repayment of the loan used to acquire Willow in 2021.

 – Funds supplied to EBT represent the contribution to the EBT, which was increased in the year to 

ensure that the option dilution was fully covered. 

 – Dividends paid represent the combined cash cost of the 2021 final and the 2022 interim dividends.

After these outflows, the Group finished the period with cash of £10.8m (31 December 2021: £9.1m). Hire 
purchase debt increased slightly during the year as a result of the commitments acquired with the Filta 
acquisition. Overall net cash after hire purchase and lease debt increased by 23% as set out in the table 
below.

Cash
Hire purchase debt 

Adjusted net cash

Other lease debt

Net cash

31 Dec 2022
£’000

31 Dec 2021
£’000

10,799 
(1,132)

9,667 

(1,624)

8,043 

9,054 
(821)

8,233 

(1,713)

6,520 

 Change
£’000

1,745 
(311)

1,434 

89 

1,523 

 Change
%

19%
38%

17%

(5%)

23%

The Group has an ungeared, £103m balance sheet with gross cash of £10.8m, and a £5.0m unutilised 
Revolving Credit Facility, giving the Group £15.8m of cash and available facilities. 

DIVIDEND
The Board is pleased to propose a final dividend of 1.1 pence per share (2021: 0.9 pence per share). This 
takes the total dividend for the year to 2.0 pence per share (2021: 1.5 pence per share), an increase of 
33%. The dividend is 4.2 times covered by adjusted profits after tax (2021: 3.7 times).

Subject to shareholder approval at the AGM on 18th April 2023, the final dividend will be paid to those 
shareholders on the register at the close of business on 14 April 2023.

The Strategic Report on pages 1 to 43 was approved by the Board of Directors on 9 March 2023 and 
signed on its behalf by:

Andrew Mallows
Interim Chief Financial Officer
9 March 2023

Financial StatementsStrategic ReportGovernance 
 
 
 
44 Franchise Brands plc Annual Report and Accounts 2022

Risk Management

A proactive  
approach to risk 
management

We believe effective risk management is a key 
part of achieving our strategy, supporting our 
business model and protecting our key resources.

At Franchise Brands, the Board is ultimately 
responsible for risk management. The Board 
meets regularly and reviews the process for 
identifying, assessing and mitigating significant 
risks faced by the Group, and the potential impact 
of these on our ability to meet our strategic 
objectives. 

Our approach is to embed risk management 
principles within our businesses and the 
key implementation tool we use is the risk 
management framework we have developed. 
This framework incorporates a top down 
approach, which includes determining our risk 
appetite and identifying our strategic risks and a 
bottom-up process to identify individual risks. Our 
risk appetite is influenced by the nature of the risk 
and how it might affect the business. 

Identifying risks
We identify risks and potential risks by reviewing 
the key determining factors for each business 
and the contribution they make to delivering 
the strategic and financial objectives. Our 
risk management framework has identified 
potential strategic, operational, financial and 
compliance risks. 

Strategic risks include those relating to 
franchisees, customers, demand for the Group’s 
services and our ability to convert profits into cash 
and liquidity. 

Operational risks include changes in legislation, 
dependence on key personnel, health and safety, 
information technology and supply chain risks.

Financial risks include credit, liquidity, interest 
rate, exchange rate and commodity price risk.

Compliance risks include changes in regulation.

Key roles and responsibilities

Implementation and compliance responsibility

Board

Senior 
Management

Audit 
Committee

Reviews the process 
for identifying, 
assessing and 
mitigating significant 
risks. Sets risk appetite 
and profile.

Challenges the 
formulation and 
implementation of 
strategies and controls.

Ongoing monitoring 
and development.

Regularly reviews top 
down and bottom 
up risks from both 
a divisional and 
functional perspective.

Monitors the quality of 
accounting and internal 
controls.

Assesses impact on 
strategic and  
financial objectives.

Ensures the Group’s 
financial performance 
is properly measured 
and reported on.

Discusses and agrees 
mitigation strategies 
which are included in 
Board reporting.

Meets at least twice 
a year and has 
unrestricted access to 
the Group’s auditors.

Financial StatementsStrategic ReportGovernance 
45 Franchise Brands plc Annual Report and Accounts 2022

Principal Risks & Mitigations

Analysing risks 
In evaluating risks, we 
review the likelihood 
and potential impact of 
the risk, the ability of the 
business to withstand it 
and our tolerance to both 
take on and bear the risk. 
We carry out structured 
reviews of risk and traffic 
light each risk in order 
to identify those areas of 
particular concern.

Managing risk
Once risks have been 
appropriately identified and 
evaluated, we formulate 
strategies and identify 
actions to mitigate and 
contain them. These 
are then reported on 
and reviewed as part of 
the ongoing monitoring 
process which also 
includes the identification 
of new potential risks.

Principal risks

Description

1

Ability to grow our 
businesses

2 Ability to recruit 

and retain quality 
franchisees

Mitigation

Risk direction

 – The increasingly diversified nature of the Group, with six franchise brands in six countries 

provides a wider range of potential growth opportunities.

 – We have identified multiple levers for organic growth, in particular for B2B and Filta 

International where we have small shares of large markets.

 – The opportunities for external growth where the Group has a proven track record. 

 – The Group has well established, high quality franchise brands and will continue to invest to 

support its franchisees to grow their businesses. 

 – With 586 franchisees across six brands, there is a low reliance on any individual franchisee.

 – The Group is highly experienced in franchise recruitment which ensures a good pipeline of 

potential franchisees for its brands.

3 Ability to attract and 

retain customers

 – The Group makes a substantial investment in sales and marketing. 

 – The investment the Group is making in technology helps improve customer service 

and retention.

 – No single customer accounts for a significant proportion of sales.

 – The servicing of their reactive work on a dependable basis drives the ability to retain 

customers.

4 Dependence on key 

personnel

 – Our senior management team is strengthened as new businesses are acquired.

 – The Group has a strong focus on identifying and developing high potential talent. 

 – Recruitment of a new permanent Chief Financial Officer. 

5 Operational risks

6 Exposure to 

external factors

 – We have well developed health and safety systems and processes. 

 – We have multiple services, international spread and diversity of operational models from DLOs 

to franchise businesses.

 – We take a fundamentally conservative approach to budgeting and planning.

 – We benefit from external analysis and insights.

 – Our approach is always to maximise those factors within our control. 

Financial StatementsStrategic ReportGovernance46 Franchise Brands plc Annual Report and Accounts 2022

Chairman’s Introduction to Governance

Supporting  
shareholder value

”

“We believe that good 
corporate governance  
is vital in supporting  
our Company’s growth 
strategy and in turn its 
long-term success. As  
an AIM-quoted company, 
the Board has chosen  
to follow the QCA 
Corporate Governance 
Code as it believes that 
this provides an 
appropriate governance 
framework for a group  
of our size and should 
help support our  
growth and success.”

Stephen Hemsley

Executive Chairman

Financial StatementsStrategic ReportGovernance47 Franchise Brands plc Annual Report and Accounts 2022

Board of Directors

Stephen Hemsley
Executive Chairman
Stephen co-founded Franchise Brands in 2008 
and has led the development of the business, 
including the IPO and external growth. He is a 
Chartered Accountant by training and spent nearly 
ten years with 3i as Investment Director. He then 
joined Domino’s Pizza as Finance Director 
progressing to CEO , Executive Chairman and 
Non-executive Chairman. During this time, he 
took Domino’s from private ownership to a market 
capitalisation of almost £1.5bn. He retired from 
Domino’s in 2019 after 21 years with the business 
to focus exclusively on Franchise Brands. Stephen 
was appointed as a Director of the Company on 
15 July 2016.

Andrew Mallows
Interim Chief Financial Officer
Andrew originally joined Franchise Brands in 
2016 as Finance Director, and since 2017 has 
been the Group’s Commercial Director. He 
has significant experience in franchising and 
business development and was Finance Director 
of Domino’s Pizza UK from 2001 to 2004 before 
being appointed Business Development Director. 
On 26 July 2022 Andrew was appointed Interim 
Chief Financial Officer of Franchise Brands and a 
Director of the Company on 30 September 2022.

Peter Molloy
Managing Director, B2B Division
Peter has over 35 years of management and 
commercial experience. Peter joined Metro Rod in 
2003 and was promoted to Commercial Director 
in 2005 and to Managing Director in 2017. In June 
2022, Peter was promoted to Managing Director, 
B2B with responsibility for Metro Rod, Metro 
Plumb, Willow Pumps and Filta UK. Prior to joining 
Metro Rod, he was Managing Director of Solaglas 
Replacement Glazing, part of the Saint-Gobain 
Group, with national responsibility for the network 
branches, field engineers, call centre and sales 
and marketing. Peter was appointed a Director of 
the Company on 21 March 2018.

Jason Sayers
Managing Director, Filta International
Jason Sayers founded Filta in 1996 and took the 
business to the US in 2003. Prior to the merger 
with Franchise Brands he was Group CEO. He is 
now Managing Director of Filta International with 
responsibility for growing the Filta businesses 
in the US and Europe. Jason was appointed a 
Director of the Company on 10 March 2022.

Financial StatementsStrategic ReportGovernance48 Franchise Brands plc Annual Report and Accounts 2022

Board of Directors continued

Colin Rees
Chief Information Officer
Colin is a highly experienced IT professional. 
He was appointed to the new position of Chief 
Information Officer in April 2017. Colin was 
previously Director of IT at Domino’s Pizza 
where he was responsible for all IT systems. 
He previously held a number of senior IT roles 
at EasyJet including Head of Software Delivery. 
Colin started his career at Argos plc and held 
a number of positions over a ten-year period. 
He was appointed a Director of the Company 
on 21 March 2018.

Tim Harris
Managing Director, B2C Division
Tim is a seasoned franchise professional with 
over 25 years’ experience of successfully 
developing automotive, commercial and 
domestic franchise businesses in both 
international and UK markets. Tim joined the 
Group in 2008 and is the Managing Director 
of the B2C Division. Prior to joining the Group, 
Tim held senior sales positions at a number of 
franchisor companies. He was appointed as a 
Director of the Company on 15 July 2016.

Julia Choudhury
Corporate Development Director
Julia has over 30 years of commercial, finance 
and investment experience. Julia joined the Group 
in 2008 and has a particular focus on corporate 
development, which includes acquisitions. 
Between 1997 and 2005, Julia held a number 
of senior management roles at AXA Investment 
Managers including Managing Director of the UK 
operation. Her early career was spent in corporate 
finance and investment management with BZW. 
She was appointed as a Director of the Company  
on 15 July 2016.

Financial StatementsStrategic ReportGovernance49 Franchise Brands plc Annual Report and Accounts 2022

Board of Directors continued

Committee membership

A

R

Audit Committee

AR

AIM Rules Compliance Committee

Remuneration Committee

Denotes Committee Chair

A

R

AR

A

R

AR

A

R

AR

Rob Bellhouse
Independent Non-executive Director
Rob is an experienced Company Secretary with 
commercial experience gained over 30 years 
in listed companies, with a strong focus on 
governance, compliance and risk management 
activities. Rob has been Company Secretary of a 
number of listed companies including Domino’s 
Pizza (on an interim basis), Lonmin and Greene 
King and was voted 2014 ICSA Company 
Secretary of the Year. He is currently Company 
Secretary at De La Rue plc. He was appointed as 
a Director of the Company on 15 July 2016.

Andy Brattesani
Independent Non-executive Director
Andy is an experienced banking professional with 
extensive experience in the franchising sector. 
From 2016 until recently he was UK Head of 
Franchise at HSBC, the market leader in the UK 
franchise sector. As well as supporting the growth 
of HSBC’s franchise business in the UK, Andy has 
also led the expansion of HSBC’s franchise model 
internationally. Andy’s career in banking over 
the past 30 years has also encompassed roles 
with HBOS, RBS and Standard Chartered. Andy 
was appointed as a Director of the Company on 
12 September 2022. 

David Poutney
Independent Non-executive Director
David is CEO of Dowgate Capital Limited and 
has over 45 years of finance and investment 
experience. From 2001 to 2016 he was 
Director and Head of Corporate Broking at 
Numis Securities Limited. Between 2014 and 
2016, he was an Executive Director of Numis 
Corporation plc. In his 25 years as a corporate 
broker, David has been involved in the listings of 
over 40 companies and advised many through 
extended periods of growth, most recently 
Belluscura PLC where he is also a Non-executive 
Director. He was appointed as a Director of the 
Company on 15 July 2016.

Nigel Wray
Non-executive Director
Nigel co-founded Franchise Brands in 2008. He 
is an entrepreneurial investor in both public and 
private companies. Currently he is a substantial 
shareholder and Director at Chapel Down Group 
plc and is a significant investor in a wideranging 
number of AIM quoted companies, as well as a 
number of private companies, including Saracens 
Rugby Club. He is a former Director and was 
a significant shareholder in Domino’s Pizza. 
He was appointed as a Director of the Company 
on 15 July 2016.

Financial StatementsStrategic ReportGovernance50 Franchise Brands plc Annual Report and Accounts 2022

Senior Leadership Team

Robin Auld
Group Marketing Director
Robin oversees consumer, trade and franchise recruitment 
marketing activity ensuring continual evolution of strategy and 
best practice in execution. He joined Franchise Brands in 2010 
and has a successful track record of marketing success over 
25 years. He is best known for his work at Domino’s Pizza as 
Sales & Marketing Director.

Tom Dunn
Managing Director, Filta North America
Tom Dunn is an accomplished US franchise industry veteran with 
over 25 years experience. Tom joined Filta in 2009, first serving 
as the VP of Sales, then promoted to COO in 2011 and in 2019 
became responsible for the North American business. Prior to 
Joining Filta, Tom spent most of his career in the hospitality sector 
with both hotel and restaurant franchisors.

Kevin Perry
Managing Director, Willow Pumps
Kevin joined Willow Pumps in 2021 to head up the sales and 
marketing department and was promoted to Managing Director in 
2022. He has over 25 years’ experience primarily in commercial 
businesses with a focus on sales and business development 
and has held leadership roles nationally and regionally up to 
director level. 

Rachel Stewart
Managing Director, Barking Mad
Rachel was appointed as Managing Director of Barking Mad in 
2019. She was previously a Business Development Consultant 
with the company for almost four years. Rachel comes from 
a commercial background, and previously Commercial 
Director at Trinity Mirror Plc and held a Board position at 
Clear Channel Outdoor.

Mark Scott
Managing Director, Azura
Mark is an experienced franchise individual with over 20 years’ 
experience. He has worked with franchise networks at all stages of 
their development from start ups to long established international 
brands. Mark brings that experience to help franchisors find a 
suitable technology solution to their business. Prior to joining 
Azura, Mark spent 39 years at NatWest.

Mark Peters
Company Secretary
Mark spent over 30 years in the legal profession, which included 
17 years with Sherrards Solicitors LLP where he was Senior Partner. 
Mark has particular expertise in real estate, investment, business 
development and management and has performed company 
secretarial duties for Franchise Brands since 2008.

Financial StatementsStrategic ReportGovernance51

Franchise Brands plc Annual Report and Accounts 2022

Our Governance Framework

Set out below is our commitment to Section 172.

In making decisions, the Company’s Directors are 
cognisant of all their legal duties, including their duty 
under Section 172(1) of the Companies Act 2006 to act in 
the way that is most likely to promote the success of the 
Company for the benefit of its members as a whole and to 
have regard (among other matters) to the factors set out in 
Section 172(1)(a) to (f) of the Companies Act 2006.

Board decision-making

Examples of some of the principal decisions taken by the 
Board during the year and an explanation of which factors 
the Directors had regard to when reaching such decisions, 
including those set out in Section 172(1)(a) to (f) of the 
Companies Act 2006, are set out in the table below.

Key of factors considered:

Financial  
impact

Long-term  
impact

Reputation

Employees

Acting fairly  
between members

Fostering business  
relationships

Board decisions

Key

Directors’ consideration of factors in accordance with S.172(1)

Acquisition of Filta  
Group Holdings plc

Buy out of Willow Pumps  
earn-out

Strategic review of  
B2C Division

Increase of the dividend

A key part of the Group’s strategy is to seek earnings enhancing acquisitions of complementary B2B franchise businesses. The acquisition of Filta in March 
provided a compelling strategic rationale, with the ability to deliver substantial benefits to customers, employees, franchisees, shareholders and other 
stakeholders in both businesses. The acquisition has brought an international footprint, a broader range of complementary services and considerably enhanced 
scale to the Group.

Following the acquisition of Filta, the Board identified an opportunity to integrate and harmonise the B2B businesses to unlock further market opportunities, 
reduce costs and provide our customers with a better service. To further accelerate this process, we agreed the early settlement of the contingent consideration 
due in respect of the Willow Pumps acquisition.

The Board decided to carry out a strategic review of the Group’s B2C operations given the greater opportunities for both organic and acquisitive growth within 
the B2B sector. In December, the Board concluded there were greater opportunities for the Group for organic and acquisitive growth within the B2B sector, 
therefore the B2C Division is being offered for sale. 

The Board has always maintained a progressive dividend policy. With a strong Balance Sheet, and available undrawn Bank facilities, the Group is well placed to 
invest in the business and support its franchisees, as well as achieving a progressive dividend policy. In line with this, the Board has proposed a final dividend for 
2022 which is 33% higher than 2021. 

Cyber security

The Board has received reports throughout the year from its Chief Information Officer, concerning cyber security. External professional advice has been sought 
and recommendations received. The Board agreed to adopt a Group wide Cyber Security Plan, the implementation of which is ongoing.

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52 Franchise Brands plc Annual Report and Accounts 2022

Board Activities in 2022

Q1

Q2

Q3

Q4

Q1 Activities
 – Acquisition of Filta Group 

Holdings plc. 

 – Strategic review of marketing  

to build sustainable  
long-term brands.

 – Review of integration of 

Azura Group.

 – Proposal of a final dividend of 

0.9p per share.

Q2 Activities
 – Review of Willow Pumps within 
newly formed B2B division and 
decision to buy-out the earn-out.

 – Review of Group’s technology 

including cyber security.

 – Focus on integration of Filta into 

the Group.

 – Review of updated Risk 

Management framework for 
the Group.

Q3 Activities
 – Strategic review of HR focusing on 
the post Covid-19 environment. 

 – Review of cross selling 

opportunities between the 
B2B Division. 

 – Appointment of Andrew Mallows 
as Interim Chief Financial Officer.

 – Appointment of Andy Brattesani 

as an independent Non-executive 
Director.

Q4 Activities
 – Strategic review of B2C Division.

 – Review of 2023 strategy, budgets 

and risk management. 

 – Presentation of updated Group 

Cyber Security plan.

 – Biennial board effectiveness 

review.

Financial StatementsStrategic ReportGovernance53 Franchise Brands plc Annual Report and Accounts 2022

Corporate Governance

Set out below is how we currently comply with 
the key principles set out in the QCA code.

QCA principle

Compliant

Explanation

1

Establish a strategy and business model which promote long-term value for 
shareholders.

2 Seek to understand and meet shareholders needs and expectations.

long-term success.

3 Take into account wider stakeholder and social responsibilities and their implications for 
4 Embed effective risk management, considering both opportunities and threats, 

throughout the organisation.

5 Maintain the Board as a well-functioning, balanced team led by  

the Chair.

6 Ensure that between them the Directors have the necessary  

up-to-date experience, skills and capabilities.

7

Evaluate Board performance based on clear and relevant objectives, seeking continuous 
improvement.

8 Promote a corporate culture that is based on ethical values and behaviours.
9 Maintain governance structures and processes that are fit for purpose and support good 

decision-making by the Board.

10 Communicate how the Company is governed and is performing by maintaining a 

dialogue with shareholders and other relevant stakeholders.



















Focused on building market-leading businesses using primarily a franchise model. Focus is on 
established brands which can benefit from our shared support services and Group expertise 
and resources.

The Executive Chairman and Corporate Development Director meet regularly with institutional 
shareholders and provide feedback. Retail shareholders benefit from presentations and 
website updates. All shareholder presentations are available on the website.

The Board has a clear understanding of the factors important to all its stakeholders and 
maintains strong relationships, solicits feedback and fosters responsible working practices.

The Board reviews its risk management framework bi-annually to detail the key risks, their 
potential impact and mitigation and embeds risk management principles to drive proactive 
management.

The Board comprises seven Executive Directors, three of which are Managing Directors of the 
two largest businesses, and four Non-executive Directors of which three are considered to be 
independent.

Directors are drawn from a range of backgrounds, skills and experiences. New appointments 
will be considered against objective, merit-based criteria and with due regard for the benefits 
of diversity.

A performance self-evaluation was undertaken led by an independent Non-executive Director, 
the results of which will be implemented by the Board in 2023. The review will be repeated 
biennially.

Franchise Brands has five well established guiding principles that inform the way we work with 
each other, support our franchisees and serve our customers and communities.

Franchise Brands has properly constituted Audit, Remuneration and AIM Compliance 
committees of the Board with formally delegated duties and responsibilities, comprised of 
independent Directors.

Regular shareholder communications on performance via interim and annual financial reports, 
trading updates issued via RNS, investor presentations, retail digital platforms including 
Proactive Investors and shareholder meetings. All shareholder communications are available 
on the website. 

  See www.franchisebrands.co.uk

Financial StatementsStrategic ReportGovernance54 Franchise Brands plc Annual Report and Accounts 2022

Corporate Governance continued

Our governance 
framework

Our Board

Key Reponsibilities

 - Setting strategy and budgets, oversight of the Group’s businesses, 

performance and governance.

 - Establishment and oversight of risk management and internal controls. 
 - Supporting and challenging management. 
to deliver long-term sustainable success.

 - Promoting our guiding principles and ensuring they underpin our strategy.
 - Generating value for all stakeholders.
 - The role of the Executive Chairman is to lead the Board, and ensure the 

Group’s corporate governance and processes are appropriate, managed and 
embraced throughout the Group.

Audit Committee

Key Reponsibilities

 - Monitors the quality of internal controls and ensuring that the financial 
performance of the Group is properly measured and reported on. 

 - Maintains an appropriate relationship with the external auditors  

and monitors the internal controls. 

Remuneration Committee

Key Reponsibilities

 - Ensures remuneration policy and practices of the Group support  
the strategy and reward fairly and responsibly having regard to 
statutory and regulatory requirements and ESG.

 - Reviews the performance of the Executive Directors and make 
recommendations to the Board on matters relating to their 
remuneration and terms of employment. Makes recommendations  
to the Board on proposals for the granting of share awards. 

AIM Compliance Committee

Key Reponsibilities

 - Ensures that the Company has in place sufficient procedures, 

resources and controls to enable it to comply with the AIM Rules  
for Companies. 

 - Makes recommendations to the Board and proactively liaises  

with the Company’s nominated adviser on compliance with the  
AIM Rules for Companies. 

Financial StatementsStrategic ReportGovernance55 Franchise Brands plc Annual Report and Accounts 2022

Directors’ Remuneration Report

Remuneration policy
The objective of the Company’s remuneration policy is to facilitate the recruitment and retention of 
executives of an appropriate calibre. In addition, we ensure that the senior executives of the Company 
are provided with appropriate incentives to encourage enhanced performance and are, in a fair and 
responsible manner, rewarded for their individual contributions to the success of the Company.

Strategic alignment
The Remuneration Committee is satisfied that the pay that can be earned is appropriate for a company 
of comparable size and complexity, at each level of performance. All of the Executive Directors have 
significant exposure to the Company’s share price: Stephen Hemsley has a significant personal 
shareholding in the Company and the other Executive Directors have material personal investments in 
our shares, supplemented by options granted under our LTIP. The vesting of LTIP options is subject to 
a performance condition requiring a pre-determined and challenging rate of compound annual growth 
in adjusted earnings per share, which the Board regards as the key performance metric. As a result, 
there is a clear incentive to drive earnings per share growth over the longer term and also to mitigate 
downside risks that could affect the Company’s profitability. Reputational risks could reasonably be 
expected to affect the share price, which means the Executive Directors are further incentivised to 
mitigate these exposures to maximise the potential value of their options.

Remuneration in practice
The remuneration that the Company offers to its Executive Directors has three principal components:

1. 

 Basic salaries and benefits in kind – Basic salaries are determined by the Remuneration 
Committee bearing in mind the salaries paid in AIM-quoted companies of similar size and 
complexity. Benefits in kind may include a car allowance and health care. 

2. 

 Pensions – The Company operates a uniform defined contribution scheme available to all Executive 
Directors and employees. Only basic salaries are pensionable. 

3. 

 Variable pay – The Company operates a share option scheme covering permanent employees 
(including the Executive Directors, other than Stephen Hemsley). Subject to achieving compound 
EPS growth targets, options can vest no earlier than the third anniversary of the date of grant and, 
once vested, may be exercised until the tenth anniversary. The exercise price of the options is 
generally set at the market value of the Company’s shares at the time of grant, so that the individual 
only benefits if there has been share price growth. The exception to this is for matching schemes, 
where Directors are required to purchase an equal number of shares to those being granted and 
are awarded nil paid shares if performance targets are met. The share option scheme is overseen 
by the Remuneration Committee which determines the terms under which eligible individuals may 
be invited to participate, including the level of awards. The scheme utilises HMRC-approved options 
to the extent possible. 

We believe that the mix between fixed and variable pay creates a powerful, but appropriate, incentive 
and that our approach ensures that pay and corporate performance are directly linked.

Directors’ service contracts
All Executive Directors are employed under service contracts. The services of the Executive Directors 
may be terminated by the Company, on the expiry of six months’ notice (nine months, in the case of 
Tim Harris).

The Non-executive Directors are retained under letters of engagement which may be terminated by the 
Company (i) giving three months’ notice or (ii) immediately, in the event that the Director is not re-elected 
by shareholders at an AGM.

Directors’ remuneration (audited)

The aggregate remuneration payable to the Directors for the year ended 31 December 2022 was 
as follows:

Director
Stephen Hemsley
Andrew Mallows
Peter Molloy
Jason Sayers
Colin Rees
Tim Harris
Julia Choudhury
Rob Bellhouse
Andrew Brattesani
David Poutney
Nigel Wray
Chris Dent
Brian Hogan

Total

Salary  
or fees 
(£)

Benefits  
in kind 
(£)

Pension 
contributions 
(£)

Total 
(£)

2021 
comparison 
(£)

 187,500 
 45,000 
 176,875 
 189,914 
 141,250 
 145,000 
 133,750 
 33,750 
 10,769 
 33,750 
 33,750 
 27,571 
 393,154 

 1,552,033 

 9,000 
 900 
 20,872 
 25,383 
 5,000 
 9,000 
 5,000 
–
–
–
–
 1,766 
 4,421 

 81,342

–
 1,350 
 5,306 
–
 4,238 
 4,350 
–
–
–
–
–
 694 
–

 196,500 
 47,250 
 203,053 
215,297 
 150,488 
 158,350 
 138,750 
 33,750 
 10,769 
 33,750 
 33,750 
 30,031 
 397,575 

 146,750 
–
 159,146 
–
 117,587 
 138,136 
 115,000 
 29,375 
–
 29,375 
 29,375 
 124,575 
–

 15,938 

 1,649,313 

 889,319 

No Director received any remuneration from a third party in respect of their service as a Director of the 
Company.

As announced on 26 July 2022, Brian Hogan resigned as Chief Financial Officer for personal reasons. 
Brian received payments totaling £309,840 as settlement of his contract with the company. 

Financial StatementsStrategic ReportGovernance56 Franchise Brands plc Annual Report and Accounts 2022

Directors’ Remuneration Report continued

The highest paid Director in the year was Colin Rees, totaling £485,336, as can be seen from the remuneration in the table above and the gain on share exercises as seen in the table below. As seen from the 
table above, four Directors are currently accruing retirement benefits, and do so through defined contribution schemes. The Company has never operated a defined benefits scheme. No Director or former 
Director received any benefits from a retirement benefits scheme that were not otherwise available to all members of the scheme.

Directors’ share options (audited)
Details of options held under the Company’s LTIP by the Directors who served during the year are as follows:

Director

Chris Dent

Julia Choudhury

Tim Harris

Peter Molloy

Andrew Mallows

Brian Hogan
Colin Rees

Changes in the year

Date of grant

12-Dec-17
11-Dec-18
15-Sept-20
15-Sept-20
11-Dec-18
15-Sept-20
10-Mar-22
11-Dec-18
15-Sept-20
10-Mar-22
11-Apr-17
12-Dec-17
11-Dec-18
15-Sept-20
15-Sept-20
10-Mar-22
12-Dec-17
11-Dec-18
15-Sept-20
15-Sept-20
10-Mar-22
30-Sept-22
10-Mar-22
12-Dec-17
11-Dec-18
15-Sept-20
15-Sept-20
10-Mar-22

Exercise price 
(pence)

Performance 
condition

2021 Number of 
shares

49.5
69
88
0.5
69
88
150
69
88
150
67
49.5
69
88
0.5
150
49.5
69
88
0.5
150
151.5
150
49.5
69
88
0.5
150

EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth
EPS growth

303,030
21,970
34,091
17,045
71,970
34,091
–
71,970
34,091
–
150,000
153,030
106,000
34,091
28,409
–
75,758
99,242
34,091
96,591
–
–
–
303,030
71,970
34,091
39,773
–

Granted

–
–
–
–
–
–
60,000
–
–
60,000
–
–
–
–
–
155,000
–
–
–
–
75,000
120,000
360,000
–
–
–
–
90,000

Exercised

303,030
21,970
17,310
8,655
–
–

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
303,030
–
–
–
–

Lapsed

–
–
16,781
8,390
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
360,000
–
–
–
–
–

2022 Number of 
shares

Exercisable from

Exercisable to

–
–
–
–
71,970
34,091
60,000
71,970
34,091
60,000
150,000
153,030
106,000
34,091
28,409
155,000
75,758
99,242
34,091
28,409
75,000
120,000
–
–
71,970
34,091
39,773
90,000

12-Dec-20
11-Dec-21
15-Sept-23
15-Sept-23
11-Dec-21
15-Sept-23
10-Mar-25
11-Dec-21
15-Sept-23
10-Mar-25
11-Apr-20
12-Dec-20
11-Dec-21
15-Sept-23
15-Sept-23
10-Mar-25
12-Dec-20
11-Dec-21
15-Sept-23
15-Sept-23
10-Mar-25
30-Sept-25
10-Mar-25
12-Dec-20
11-Dec-21
15-Sept-23
15-Sept-23
10-Mar-25

12-Dec-27
11-Dec-28
15-Sept-30
15-Sept-30
11-Dec-28
15-Sept-30
10-Mar-32
11-Dec-28
15-Sept-30
10-Mar-32
11-Apr-27
12-Dec-27
11-Dec-28
15-Sept-30
15-Sept-30
10-Mar-32
12-Dec-27
11-Dec-28
15-Sept-30
15-Sept-30
10-Mar-32
30-Sept-32
10-Mar-32
12-Dec-27
11-Dec-28
15-Sept-30
15-Sept-30
10-Mar-32

Financial StatementsStrategic ReportGovernance57 Franchise Brands plc Annual Report and Accounts 2022

Directors’ Remuneration Report continued

During 2022 the closing mid-market quote for the Company’s shares ranged from a low of 132p to a 
high of 200p. As seen from the table below, two Directors exercised options over the Company’s shares 
during the year. 

Director

Chris Dent

Colin Rees

Scheme

December 2017
December 2018
September 2020
September 2020
December 2017

Number of 
options

303,030
21,970
17,310
8,655
303,030

Exercise 
price 
(pence)

Market price 
at exercise 
date

Gains on 
exercise 
2022
 £’000s

Gains on 
exercise 
2021
 £’000s

49.5
69
88
0.5
49.5

152.5
152.5
152.5
152.5
160

312
18
11
13
335

–
–
–
–
–

Company share option plan
During 2020 the Company established a CSOP for employees and Directors, which will enable them 
to acquire new Ordinary Shares of 0.5 pence each in the Company subject to certain Company 
performance criteria being met. The market price at award date was 88p. Similar to the Company’s 
existing share option schemes, employees and directors are only able to exercise their options under 
the CSOP as follows:

1. 

 20% after reported adjusted EPS achieves compound annual growth of 8% over each of the next 
three financial years; 

2. 

 100% after reported adjusted EPS achieves compound annual growth of 15% over each of the next 
three financial years; and 

3. 

 between 20% to 100% of their options on a sliding scale basis on EPS growth between the targets in 
1 and 2 above. 

In respect of the Directors and certain members of the senior leadership team, this plan is a matching 
plan, requiring these participants to purchase shares in the Company at the prevailing market price 
before the grant is effective.

Management share option scheme
In addition to the above, the Company has an unapproved “nil cost” Management Scheme, which will 
enable them to acquire new Ordinary Shares at their nominal value of 0.5 pence each based on the 
number of Ordinary Shares they have purchased in the Company. The number of matching shares 
options granted to each Director under the Management Scheme has been determined as being equal 
to the number of Ordinary Shares they have purchased in the Company, at the then prevailing share 
price. Options granted under the Management Scheme have the same EPS conditions of exercise as 
the CSOP as set out above. In respect of this scheme, any future matching options will be granted at 
market price.

Management unapproved share option scheme
In 2022 the Company has awarded 560,000 options to 5 Executive directors under an unapproved 
Management Scheme which will enable them to acquire new Ordinary shares of 0.5 pence each in the 
Company subject to certain performance criteria being met. Options granted under this scheme have 
the same EPS conditions of exercise as the CSOP as set out above. The average market price at the 
award date was 150p.

SARs plan
In 2022 the Company awarded 360,000 stock appreciation rights, (SARs) which are cash settled, to 
Brian Hogan, all of which lapsed during the year. Options granted under this scheme have the same EPS 
conditions of exercise as the CSOP as set out above. The market price at the award date was 150p.

Financial StatementsStrategic ReportGovernance58 Franchise Brands plc Annual Report and Accounts 2022

Directors’ Report

Scope of this report
The Directors’ biographies on pages 47 to 49, the discussion of corporate governance matters on pages 
51 to 54 and the Remuneration Report on pages 55 to 57 are hereby incorporated by reference to form 
part of this Directors’ Report.

As permitted under the Companies Act 2006, certain matters which would otherwise need to be 
included in this Directors’ Report have instead been discussed in the Strategic Report. These matters 
are the discussion of the performance and likely future developments in the business of the Company 
and its subsidiaries. Disclosures relating to financial risk management are included in Note 3 to the 
financial statements.

Principal activities
The principal activity of the Group is building market-leading businesses in selected customer segments, 
primarily via a franchise model. Our focus is on established brands which can benefit from our shared 
support services, specialist sector expertise, management experience and Group resources. The 
principal activity of the Company is to act as a holding company and to provide management services 
to its subsidiary companies.

Directors
Names, biographical details and appointment dates of the Directors of the Company at the date of this 
report are shown on pages 47 to 49.

Directors’ interests
The following table shows the interests of the Directors (and their spouses and minor children) in the 
shares of the Company.

Director

Stephen Hemsley1
Andrew Mallows2
Julia Choudhury3
Tim Harris4
Peter Molloy5
Colin Rees
Jason Sayers8
Nigel Wray6
David Poutney7
Rob Bellhouse

At 31 December  

At 31 December  

2022

22,179,844
115,957
1,546,701
1,385,365
71,956
706,039
13,438,183
22,366,303
3,696,495
111,260

2021

22,179,844
–
1,546,701
1,385,365
71,956
403,009
–
22,366,303
3,696,495
111,260

Notes:
1. 

Included in the holding of Stephen Hemsley are 1,626,875 Ordinary Shares held by his wife, 8,946,989 Ordinary Shares 
held by CTG Investment Limited, a company owned by a discretionary trust of which Mr Hemsley and his family are potential 
beneficiaries, and 1,613,292 Ordinary Shares held by his Self-Invested Personal Pension (“SIPP”). 
Included in the holding of Andrew Mallows are 99,007 Ordinary Shares held by his SIPP. 
Included in the holding of Julia Choudhury are 384,286 Ordinary Shares held jointly with her husband, 423,170 Ordinary 
Shares held by her SIPP and 37,554 Ordinary Shares held by Winsham Capital Partners Ltd, a Company controlled by Julia 
Choudhury and her husband. 
Included in the holding of Tim Harris are 74,156 Ordinary Shares held by his SIPP. 
Included in the holding of Peter Molloy are 38,095 Ordinary Shares held by his SIPP. 
Included in the holding of Nigel Wray are 1,815,763 Ordinary Shares held by Vidacos Nominees Limited, acting as nominee 
for RBC Trustees (Jersey) Limited as trustee of Nigel Wray’s family trust. Also included are 11,631,782 Ordinary Shares and 
8,085,248 Ordinary Shares held by Euroblue Investments Limited and Glengrace Limited, respectively, companies wholly 
owned by Nigel Wray. Also included in Nigel Wray’s interest are 223,880 Ordinary Shares owned by The Priory Foundation, 
a charitable trust of which he is the settlor and a trustee. Nigel Wray is not the beneficial owner of these shares. 
Included in the holding of David Poutney are 2,800,109 Ordinary Shares held by his SIPP and an interest in 761,386 
Ordinary Shares held by his wife and adult daughters. David Poutney controls the interest held by his wife and adult 
daughters but is not the beneficial owner of these shares. 
Included in the holding of Jason Sayers are 9,171,029 Ordinary Shares held by The Meredian Settlement Trust. Roy Sayers is 
the settlor and a trustee of the Trust. Jason Sayers is a life tenant and he and Mrs. Dawn Sayers, wife of Roy Sayers, are the 
beneficiaries of the Trust.

2. 
3. 

4. 
5. 
6. 

7. 

8. 

In addition, Andrew Mallows, Julia Choudhury, Tim Harris, Peter Molloy and Colin Rees hold options 
over shares of the Company through their participation in the Company’s LTIP, which are detailed in the 
Remuneration Report on pages 55 to 57.

Major shareholders
Insofar as is known to the Company and in addition to the holdings of the Directors above, the following 
persons hold, as at the date of this document, and are expected (based on the information available as 
at the date of this document), to hold directly or indirectly 3% or more of the share capital:

Shareholder

Slater Investments Limited
Gresham House Asset Management Limited
British Growth Fund
Victor Clewes
Canaccord Genuity Group Inc

Current

Number of Ordinary 
Shares

Percentage of existing 
share capital

9,188,266
7,159,812
6,027,159
5,274,473
4,198,000

7.1%
5.5%
4.6%
4.1%
3.2%

Financial StatementsStrategic ReportGovernance59 Franchise Brands plc Annual Report and Accounts 2022

Directors’ Report continued

Going concern
In assessing the appropriateness of adopting the going concern basis in preparing the Annual Report 
and financial statements, the Directors have considered the current financial position of the Group, 
alongside its principal risks and uncertainties. 

Directors’ obligations to the auditors
The Directors confirm that:
 – so far as each of the Directors is aware, there is no relevant audit information of which the Company’s 

auditor is unaware; and 

The review performed considers plausible financial and operational issues that could reasonably arise 
within the period. This included credit risk, dependency on key suppliers / customers; and economic 
risk. The budgets and plans prepared for the next 12-24 months have been subjected to sensitivity 
analysis, considering the impact of a downturn in trade; and changes to the Group WACC.

On an individual customer basis we do not have a concentration of credit risk. We have taken account of 
the heightened bad debt risk in providing additional expected credit loss provision in 2022, and believe 
this is sufficient.

The Group is not overly dependent on one key customer or supplier. It has 591 franchisees over six 
different franchise networks. Therefore, each franchisee is of low relevant risk to Franchise Brands plc. 
In the wider network our franchisees do not have concentration either. Our networks are characterised 
by having a large number of small value jobs being completed for a wide variety of customers.

The acquisition of Filta has left the Group less reliant on the UK economy, in the past over 99% of our 
revenues and profits being derived from the UK, this is now nearer 65%.

In all cases, the business model remained robust. The Group has generated significant profits both during 
the years covered by these financial statements, and in previous years. The Group has sufficient current 
financial assets to meet its current liabilities as they fall due, and has no external bank borrowings. All these 
provide resilience against these factors and other principal risks the Group is exposed to.

Given the fact that the Group and the Company continues to be profitable, continues to have net assets 
and has access to cash and funding, the Directors have made appropriate enquiries and consider that 
the Company has adequate resources to continue in operational existence for the foreseeable future. 
Accordingly, the Directors continue to adopt the going concern basis in preparing the financial statements.

Directors’ and officers’ liability insurance and indemnification of Directors
The Company maintains Directors’ and Officers’ liability insurance which gives appropriate cover for any 
legal action brought against its Directors.

The Company has also granted indemnities to each of its Directors to the extent permitted by law. 
Qualifying third-party indemnity provisions (as defined in Section 324 of the Companies Act 2006) 
have been given in favour of all Directors on the Board. These indemnities remain in force and relate 
to certain losses and liabilities which the Directors may incur to third parties in the course of acting as 
Directors of the Company.

 – they have each taken all the steps that they ought to have taken as Directors to make themselves 

aware of any relevant audit information and to establish that the auditors are aware of that information. 

Branches
As a result of the acquisition of Filta Group Holdings plc in March the business now operates in North 
America, Europe and the United Kingdom.

Dividends
A final dividend of 0.90 pence per share was paid on 27 May 2022 in respect of the 2021 financial 
year. An interim dividend of 0.90 pence per share in respect of the 2022 financial year was paid on 
23 September 2022. The Directors are recommending a final dividend of 1.10 pence per share which, 
subject to shareholders’ approval at the AGM, will be paid on the 12th May 2023 to shareholders on the 
register at the close of business on the 14th April 2023.

Share capital
The Company’s entire issued share capital comprises Ordinary Shares of 0.5 pence each. Note 28 to 
the financial statements summarises the number in issue during 2022.

Voting rights
On a show of hands every member who (being an individual) is present in person or by proxy or (being 
a corporation) is represented by a duly authorised representative and is entitled to vote shall, upon 
a show of hands, have one vote and on a poll every member who is present in person or by proxy 
or corporate representative and entitled to vote shall have one vote for every share of which he is 
the holder.

Where a registered holder or any other person appearing to be interested in such shares fails to comply 
with any notice given by the Company under Section 793 of the Act, then not earlier than 14 days after 
service of such notice the shares in question may be disenfranchised.

Financial StatementsStrategic ReportGovernance60 Franchise Brands plc Annual Report and Accounts 2022

Directors’ Report continued

Statutory disclosures
In accordance with The Large and Medium-sized Companies and Groups (Accounts and Reports) 
Regulations 2008 the Directors disclose the following information:
 – The Company’s capital structure and voting rights are detailed on page 97. There are no restrictions 
on voting rights nor any agreement between holders of securities that result in restrictions on the 
transfer of securities or on voting rights; 

Subsidiary audit exemption
The UK subsidiaries of the Company are exempt from the requirements of the UK Companies Act 2006 
relating to the audit of individual accounts by virtue of s479a of the Act. The outstanding liabilities at 
31 December 2022 of those subsidiaries have been guaranteed by the Company pursuant to s479A 
to s479C of the Act. In the opinion of the Directors, the possibility of the guarantee being called upon 
is remote. 

 – There exist no securities carrying special rights with regard to the control of the Company; 
 – Details of the substantial shareholders and their shareholdings in the Company are detailed on page 

58; 

 – The rules concerning the appointment and replacement of Directors, amendment to the Articles of 
Association and powers to issue or buy back the Company’s shares are contained in the Articles of 
Association of the Company and the Companies Act 2006; 

 – There exist no agreements to which the Company is party that may affect its control following a 

takeover bid; and 

 – There exist no agreements between the Company and its Directors providing for compensation for 

loss of office that may occur because of a takeover bid. 

Political and charitable donations
No political or charitable donations were made during the period.

Auditor
A resolution to reappoint BDO LLP as auditor will be proposed at the AGM. A tender in respect of the 
external audit of the Company and Group was last conducted in 2017.

Financial instruments and risk management
The Company’s use of financial instruments and its financial risk management objectives and policies 
are set out in Note 3 of the financial statements.

Annual meeting
The 2022 Annual General Meeting of the Company will be held on 18 April 2023, the business of which 
is set out in the Notice of Meeting. A circular containing the Notice of Meeting and an explanatory letter 
from the Chairman is being posted to shareholders and is also available on the Company’s website.

Andrew Mallows
Interim Chief Financial Officer
8 March 2023

Financial StatementsStrategic ReportGovernance61

Franchise Brands plc Annual Report and Accounts 2022

Directors’ Responsibilities Statement 

The Directors are responsible for preparing the Annual Report and the Directors’ Report and the 
financial statements in accordance with applicable law and regulations.

Company law requires the Directors to prepare financial statements for each financial year. Under that 
law the Directors have elected to prepare the Group and Company financial statements in accordance 
with international accounting standards in conformity with the requirements of the Companies Act 2006. 
Under company law the Directors must not approve the financial statements unless they are satisfied 
that they give a true and fair view of the state of affairs of the Company and the Group and of the 
Group’s profit or loss for that period. The Directors are also required to prepare financial statements in 
accordance with the rules of the London Stock Exchange for companies trading securities on AIM.

In preparing these financial statements, the Directors are required to:
 – select suitable accounting policies and then apply them consistently; 
 – make judgements and accounting estimates that are reasonable and prudent; 
 – state whether applicable IFRSs have been followed, subject to any material departures disclosed and 

explained in the financial statements; and 

 – prepare the financial statements on the going concern basis unless it is inappropriate to presume 

that the Company will continue in business. 

The Directors are responsible for keeping adequate accounting records that are sufficient to show and 
explain the Company’s transactions and disclose with reasonable accuracy at any time the financial 
position of the Group and the Company and enable them to ensure that the financial statements comply 
with the Companies Act 2006.

They are also responsible for safeguarding the assets of the Group and the Company and hence for 
taking reasonable steps for the prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the corporate and financial 
information included on the Company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 
The maintenance and integrity of the Company’s website is the responsibility of the Directors, as is the 
ongoing integrity of the financial statements contained therein.

Approved by the Board.

Andrew Mallows
Interim Chief Financial Officer
8 March 2023

Financial StatementsStrategic ReportGovernance62 Franchise Brands plc Annual Report and Accounts 2022

Independent Auditor’s Report
to the members of Franchise Brands plc

Opinion on the financial statements
In our opinion:
 – the financial statements give a true and fair view of the state of the Group’s and of the Parent 
Company’s affairs as at 31 December 2022 and of the Group’s profit for the year then ended;
 – the Group financial statements have been properly prepared in accordance with UK adopted 

international accounting standards;

 – the Parent Company financial statements have been properly prepared in accordance with UK 

adopted international accounting standards and as applied in accordance with the provisions of  
the Companies Act 2006; and

 – the financial statements have been prepared in accordance with the requirements of the  

Companies Act 2006.

We obtained the Directors’ assessment that supports the Board’s conclusions with respect to going 
concern and performed the following:
 – We challenged the rationale for the assumptions utilised in the forecasts, using our knowledge of the 

business and the sector and wider commentary available from stock market analysts;

 – We considered the appropriateness of the Directors’ forecasts by testing their mathematical 

accuracy, assessing historical forecasting accuracy and understanding the Directors’ consideration of 
downside sensitivity analysis and reverse stress testing;

 – We reperformed sensitivities on the Directors’ base case and stressed case scenarios, considered 

the likelihood of these occurring and understood and challenged the mitigating actions the Directors’ 
would take under these scenarios; and

 – We assessed the going concern disclosures against the requirements of the accounting standards, 

and assessed the consistency of the disclosures with the Directors’ forecasts. 

We have audited the financial statements of Franchise Brands Plc (the ‘Parent Company’) and its 
subsidiaries (the ‘Group’) for the year ended 31 December 2022 which comprise the consolidated 
statement of comprehensive income, the consolidated and company statement of financial position,  
the consolidated and company statements of cash flows, the consolidated and company statements  
of changes in equity and notes to the financial statements, including a summary of significant accounting 
policies. The financial reporting framework that has been applied in their preparation is applicable law 
and UK adopted international accounting standards and, as regards the Parent Company financial 
statements, as applied in accordance with the provisions of the Companies Act 2006.

Based on the work we have performed, we have not identified any material uncertainties relating to 
events or conditions that, individually or collectively, may cast significant doubt on the Group and the 
Parent Company’s ability to continue as a going concern for a period of at least twelve months from 
when the financial statements are authorised for issue. 

Our responsibilities and the responsibilities of the Directors with respect to going concern are described 
in the relevant sections of this report.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and 
applicable law. Our responsibilities under those standards are further described in the Auditor’s 
responsibilities for the audit of the financial statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Independence

We remain independent of the Group and the Parent Company in accordance with the ethical 
requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s 
Ethical Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities in 
accordance with these requirements. 

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the Directors’ use of the going concern 
basis of accounting in the preparation of the financial statements is appropriate. Our evaluation of the 
Directors’ assessment of the Group and the Parent Company’s ability to continue to adopt the going 
concern basis of accounting included the following:

Overview

Coverage

99% (2021: 94%) of Group profit before tax

Key audit matters

94% (2021: 94%) of Group revenue

92% (2021: 98%) of Group total assets

Acquisition accounting

Impairment of goodwill and intangibles

2022

XX

XX

2021

XX

Acquisition accounting has been raised as a key audit matter in the current year 
related to the Group’s acquisition of The Filta Group Holdings Plc in 2022.

Materiality

Group financial statements as a whole

£485,000 (2021:280,000) based on 5% (2021: 5%) of profit before tax

Financial StatementsStrategic ReportGovernance63 Franchise Brands plc Annual Report and Accounts 2022

Independent Auditor’s Report continued
to the members of Franchise Brands plc

An overview of the scope of our audit
Prior to the acquisition of Filta Group Holdings Plc (‘Filta’) the Group operated solely in the UK. Filta has 
added operations from a number of locations across the globe, albeit principally in USA and Europe. 

 – We visited the component auditor and reviewed the audit working papers; 
 – We evaluated the work performed; and 
 – We attended the local close meeting remotely (utilising technology to do) with 

component management. 

Our Group audit was scoped by obtaining an understanding of the Group and its environment, including 
the Group’s system of internal control, and assessing the risks of material misstatement in the financial 
statements. We also addressed the risk of management override of internal controls, including assessing 
whether there was evidence of bias by the Directors that may have represented a risk of material 
misstatement. Based on that assessment, we focused our Group audit scope primarily on the audit work 
on the following significant components of the Group, all of which were subject to full scope audits:
 – the Parent Company, 
 – MetroRod Limited, 
 – Willow Pumps Limited,
 – Chipsaway International Limited, and 
 – The Filta Group Inc. 

Each of the entities above were audited by the UK Group engagement team, apart from The Filta Group 
Inc. for which a USA non-BDO member firm was used as component auditor. 

In addition to the above, one component of the Group, The Filta Group Limited, was subject to an audit 
of specified account balances by the Group engagement team. Review procedures were performed on 
the financial information of the remaining non–significant components of the Group, also by the Group 
engagement team. 

At Group level we also tested the consolidation process and carried out analytical procedures to confirm 
our conclusion that there were no significant risks of material misstatement of the aggregated financial 
information of the remaining components not subject to audit or audit of specified account balances.

Our involvement with component auditors

For the work performed by component auditors, we determined the level of involvement needed in 
order to be able to conclude whether sufficient appropriate audit evidence has been obtained as a 
basis for our opinion on the Group financial statements as a whole. Our involvement with component 
auditors included the following:
 – We held discussions with the component auditors at the planning stage of the audit to assess their 

competence and to ensure their understanding of the Group audit engagement;

 – We issued referral instructions to the component auditors detailing matters inclusive of materiality, 

Group audit risks and other key focus areas, and the required format of reporting us as the 
Group auditor;

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in 
our audit of the financial statements of the current period and include the most significant assessed 
risks of material misstatement (whether or not due to fraud) that we identified, including those which had 
the greatest effect on: the overall audit strategy, the allocation of resources in the audit, and directing 
the efforts of the engagement team. These matters were addressed in the context of our audit of the 
financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate 
opinion on these matters.

Key audit matter

Acquisition 
accounting

Refer to the 
accounting policies 
in note 2 and Note 5

How the scope of our audit addressed the key audit matter

We obtained and reviewed the sale and purchase 
agreement (SPA) to check that the appropriate accounting 
treatment had been applied. Our work included:
 – With the support of our internal valuations experts we 

challenged the key inputs, assumptions and methodology 
used by management and their expert in determining the 
fair values of intangible assets acquired based on our 
knowledge of the industry;

 – Use of management reconciliations and supporting 

documentation to agree the acquisition net book values of 
assets and liabilities and resulting fair value adjustments;

 – Challenging the completeness of intangible assets 

acquired through inspection of due diligence reports and 
previous financial statements of Filta; 

 – Agreeing the fair value of the purchase consideration 

to supporting evidence and recalculating the equivalent 
goodwill arising on acquisition; and

 – Reviewing the disclosures for the business combination in 

line with IFRS 3. 

Key observations:

Based on our procedures we found management’s key 
assumptions to be within a reasonable range.

The Group acquired Filta on 10 
March 2023 via a share for share 
exchange. 

Accounting for acquisitions can be 
complex and requires significant 
judgement. 

The recognition and valuation of 
assets and liabilities acquired, 
such as intangible assets, 
is inherently complex and 
judgemental. Management 
have utilised a third party expert 
to support the preparation of 
detailed calculations to determine 
the fair value of the intangible 
assets acquired. 

As a result of the judgements 
required to be made by 
management there is a risk of 
material misstatement in the fair 
value allocated to assets and 
liabilities acquired including 
intangible assets and the balance 
of goodwill recognised. 

For these reasons, acquisition 
accounting was determined to be 
a key audit matter. 

Financial StatementsStrategic ReportGovernance64 Franchise Brands plc Annual Report and Accounts 2022

Independent Auditor’s Report continued
to the members of Franchise Brands plc

Key audit matters continued

Key audit matter

Impairment of 
goodwill and 
intangible assets

Refer to the 
accounting policies 
in note 2 and Note 
13

The Group has goodwill and 
indefinite life intangible assets, 
which management are required 
to test annually for impairment. 

There is a high degree of 
management judgement in 
assessing the value in use of the 
Cash Generating Unit (“CGU”) to 
which the Goodwill and Intangible 
Assets are allocated and therefore 
determining any potential 
impairments. 

Following the acquisition of Filta in 
the year management have further 
been required to re-assess the 
CGUs that are considered within 
the impairment review. 

There is therefore a significant risk 
that impairment of these assets 
is not appropriately recognised 
in accordance with applicable 
financial reporting standards.

For these reasons, this was 
considered to be a key 
audit matter. 

How the scope of our audit addressed the key audit matter

In relation to the impairment analysis performed for each 
CGU we considered the reasonableness of management’s 
key judgements. Our work included;
 – We assessed whether the CGUs as presented by 
management were reasonable and in line with the 
definition in the applicable financial reporting standards; 

 – Challenging the future trading projections by reference 
to current performance and the accuracy of prior year 
forecasting;

 – Determining whether the forecasts adopted in the 

impairment review were approved by the Board and 
consistent with those used in the going concern 
assessment;

 – With the assistance of our internal valuations experts, 
determining the appropriateness of the discount rate 
applied and challenging the discount rate applied using a 
range of sensitivities;

 – Checking the impairment analysis for logical and arithmetic 
accuracy and that it has been undertaken in accordance 
with the requirements of the applicable financial reporting 
standards;

 – Verifying the reasonableness of the budgeted long term 
growth rate by comparing to historical performance; and

 – Performing sensitivity analysis to understand the 

relative impact of changes in the key assumptions 
within the impairment models, as well as to confirm 
the appropriateness of management’s disclosure of 
sensitivities in respect of the impairment review. 

Key observations:

Based on our procedures we found management’s key 
assumptions underlying the impairment analysis to be 
appropriate.

Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the 
effect of misstatements. We consider materiality to be the magnitude by which misstatements, including 
omissions, could influence the economic decisions of reasonable users that are taken on the basis of 
the financial statements. 

In order to reduce to an appropriately low level the probability that any misstatements exceed 
materiality, we use a lower materiality level, performance materiality, to determine the extent of testing 
needed. Importantly, misstatements below these levels will not necessarily be evaluated as immaterial 
as we also take account of the nature of identified misstatements, and the particular circumstances of 
their occurrence, when evaluating their effect on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole 
and performance materiality as follows:

Group financial statements

Parent company financial statements

2022 
£

2021 
£

2022 
£

2021 
£

Materiality

485,000

280,000

100,000

112,000

Basis for determining materiality

5% of Profit Before Tax

Rationale for the 
benchmark applied

Profit Before Tax is one of the 
principal considerations for 
users of the financial statements 
in assessing the financial 
performance of the business.

20% of group 
materiality

40% of group 
materiality

Capped at 
£100,000 
materiality 
given the 
assessment of 
the component 
aggregation risk.

Capped at 
40% of Group 
materiality 
given the 
assessment of 
the component 
aggregation risk.

Performance materiality

339,500

210,000

70,000

82,500

Basis for determining 
performance materiality

75% of 
materiality based 
on the expected 
low level of 
misstatements 
and the relatively 
low number of 
accounts that 
are subject to 
management 
estimation.

70% of 
materiality based 
on the expected 
low level of 
misstatements 
however lower 
than the prior 
year taking into 
consideration 
the increase in 
areas subject to 
estimation.

75% of 
materiality based 
on the expected 
low level of 
misstatements 
and the relatively 
low number of 
accounts that 
are subject to 
management 
estimation.

70% of 
materiality based 
on the expected 
low level of 
misstatements 
however lower 
than the prior 
year taking into 
consideration 
the Filta 
acquisition and 
increase in 
the number of 
areas subject to 
estimation. 

Financial StatementsStrategic ReportGovernance65 Franchise Brands plc Annual Report and Accounts 2022

Independent Auditor’s Report continued
to the members of Franchise Brands plc

Component materiality

We set materiality for each significant component of the Group based on a percentage of between 20% 
and 62% (2021: 25% to 65%) of Group materiality dependent on the size and our assessment of the risk 
of material misstatement of that component. Component materiality ranged from £100k to £300k (2021: 
£70K and £182k). In the audit of each component, we further applied performance materiality levels of 
70% (2021:75%) of the component materiality to our testing to ensure that the risk of errors exceeding 
component materiality was appropriately mitigated.

Reporting threshold

We agreed with the Audit Committee that we would report to them all individual audit differences in 
excess of £14,550 (2021: £8,000). We also agreed to report differences below this threshold that, in our 
view, warranted reporting on qualitative grounds.

Other information
The directors are responsible for the other information. The other information comprises the information 
included in the annual report other than the financial statements and our auditor’s report thereon. 
Our opinion on the financial statements does not cover the other information and, except to the 
extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion 
thereon. Our responsibility is to read the other information and, in doing so, consider whether the 
other information is materially inconsistent with the financial statements, or our knowledge obtained 
in the course of the audit, or otherwise appears to be materially misstated. If we identify such material 
inconsistencies or apparent material misstatements, we are required to determine whether this gives 
rise to a material misstatement in the financial statements themselves. If, based on the work we have 
performed, we conclude that there is a material misstatement of this other information, we are required 
to report that fact.

We have nothing to report in this regard.

Other Companies Act 2006 reporting
Based on the responsibilities described below and our work performed during the course of the audit, 
we are required by the Companies Act 2006 and ISAs (UK) to report on certain opinions and matters as 
described below. 

Strategic report 
and Directors’ 
report

In our opinion, based on the work undertaken in the course of the audit:
 – the information given in the Strategic report and the Directors’ report for the 

financial year for which the financial statements are prepared is consistent with the 
financial statements; and

 – the Strategic report and the Directors’ report have been prepared in accordance 

with applicable legal requirements. 

In the light of the knowledge and understanding of the Group and Parent Company 
and its environment obtained in the course of the audit, we have not identified 
material misstatements in the strategic report or the Directors’ report.

Matters on which 
we are required 
to report by 
exception

We have nothing to report in respect of the following matters in relation to which the 
Companies Act 2006 requires us to report to you if, in our opinion:
 – adequate accounting records have not been kept by the Parent Company, or 

returns adequate for our audit have not been received from branches not visited 
by us; or

 – the Parent Company financial statements are not in agreement with the 

accounting records and returns; or

 – certain disclosures of Directors’ remuneration specified by law are not made; or
 – we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Directors’ responsibilities statement, the Directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and 
for such internal control as the Directors determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the 
Parent Company’s ability to continue as a going concern, disclosing, as applicable, matters related to 
going concern and using the going concern basis of accounting unless the Directors either intend to 
liquidate the Group or the Parent Company or to cease operations, or have no realistic alternative but to 
do so.

Financial StatementsStrategic ReportGovernance66 Franchise Brands plc Annual Report and Accounts 2022

Independent Auditor’s Report continued
to the members of Franchise Brands plc

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole 
are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that 
an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it 
exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on 
the basis of these financial statements.

 – assessing revenue recognised on key revenue streams for a defined period around the year end 
and post year end for specific subsidiary entities, selecting a sample of revenue items within this 
defined period and identifying if the transactions have been reflected in the correct period in line 
with when the performance obligation was met;

 – incorporating an element of unpredictability into the audit procedures, by testing a sample of 

immaterial employee expenses incurred in the year to supporting documentation to assess the 
validity, and performing revenue recognition testing within an insignificant component of the group;

 – holding discussions with those charged with governance, including consideration of known or 

suspected instances of non-compliance with laws and regulations and fraud;

Extent to which the audit was capable of detecting irregularities, including fraud

 – reviewing minutes of Board meetings throughout the year and post year end for instances of non-

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design 
procedures in line with our responsibilities, outlined above, to detect material misstatements in 
respect of irregularities, including fraud. The extent to which our procedures are capable of detecting 
irregularities, including fraud is detailed below:

compliance with laws and regulations and fraud;

 – reviewing a sample of legal costs incurred and any known legal correspondence throughout the year 

for instances of non-compliance with laws and regulations; 

 – obtaining an understanding of the control environment in monitoring compliance with laws and 

Based on our understanding and accumulated knowledge of the Group and the sector in which it 
operates we considered the risk of acts by the Group which were contrary to applicable laws and 
regulations, including fraud and whether such actions or non-compliance might have a material effect 
on the financial statements. These included but were not limited to those that relate to the form and 
content of the financial statements, such as the Group accounting policies, UK adopted international 
accounting standards and the UK Companies Act 2006; those that relate to the payment of employees; 
and industry related regulations such as compliance with health and safety. 

We evaluated management’s incentives and opportunities for fraudulent manipulation of the financial 
statements (including the risk of override of controls), and determined that the principal risks were 
related to posting inappropriate journal entries and management bias in accounting estimates, 
inappropriate application of revenue recognition policies, as well as revenue cut-off in specific 
subsidiary entities. Our audit procedures included, but were not limited to:
 – challenging assumptions and judgements made by management in their significant accounting 

estimates and judgements, in particular performing focused audit testing in relation to:

a) 

 the valuation and potential impairment of goodwill and other intangibles (refer to the key 
audit matters section above), 

b)   the accuracy of business combination accounting, inclusive of challenging the values 

assigned to intangible assets recognised on acquisition (refer to the key matters section 
above), and 
 the application of revenue recognition policies, in particular the pertinence of the supply and 
install revenue stream within subsidiary Willow Pumps and its adherence to IFRS 15 guidance. 

c) 

 – identifying and testing journal entries to source documentation, in particular any journal entries 

posted with unusual account combinations, journals to revenue and cash, and review of journals 
posted to least used accounts or including specific keywords to source documentation;

regulations; and

 – agreeing the financial statement disclosures to underlying supporting documentation.

We also communicated relevant identified laws and regulations and potential fraud risks to all 
engagement team members, including component team members, and remained alert to any 
indications of fraud or non-compliance with laws and regulations throughout the audit. For the 
component team members, we have reviewed the work performed in this regard as noted earlier in 
our report.

Our audit procedures were designed to respond to risks of material misstatement in the financial 
statements, recognising that the risk of not detecting a material misstatement due to fraud is higher than 
the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for 
example, forgery, misrepresentations or through collusion. 

There are inherent limitations in the audit procedures performed and the further removed non-
compliance with laws and regulations is from the events and transactions reflected in the financial 
statements, the less likely we are to become aware of it.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Financial StatementsStrategic ReportGovernance67 Franchise Brands plc Annual Report and Accounts 2022

Independent Auditor’s Report continued
to the members of Franchise Brands plc

Use of our report
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 
of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the 
Parent Company’s members those matters we are required to state to them in an auditor’s report and 
for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility 
to anyone other than the Parent Company and the Parent Company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed.

Graham Ellis (Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor
Manchester, United Kingdom 
8 March 2022

BDO LLP is a limited liability partnership registered in England and Wales (with registered 
number OC305127).

Financial StatementsStrategic ReportGovernance68 Franchise Brands plc Annual Report and Accounts 2022

Consolidated Statement of Comprehensive Income
For the year ended 31 December 2022

Revenue
Cost of sales

Gross profit
Adjusted earnings before interest, tax, depreciation, amortisation, share-based payments & non-recurring 
items (“Adjusted EBITDA”)
Depreciation
Amortisation of software
Amortisation of acquired intangibles
Share-based payment expense

Non-recurring items
Total administrative expenses

Operating profit
Other gains and losses 
Finance expense

Profit before tax
Tax expense

Profit for the year attributable to equity holders of the parent company

Other comprehensive income
Exchange differences on translation of foreign operations

Total comprehensive income attributable to equity holders of the parent company

Earnings per share
Basic
Diluted

The notes on pages 76 to 100 form part of these financial statements.

2022  
Continuing 
Operations
£’000

92,729
(61,936)

30,793

13,005
(1,594)
(499)
(1,504)
(510)
(475)

(22,371)

8,422
– 
(221)

8,201
(1,556)

6,645

28

28

5.46
5.37

2022 
Discontinuing 
Operations
£’000

6,423
(1,251)

5,172

2,276
(187)
(1)
–
(25)
–

(3,108)

2,064
– 
(14)

2,050
(405)

1,645

–

–

1.35
1.33

2022  
Total
£’000

99,152
(63,187)

35,965

15,281
(1,781)
(500)
(1,504)
(535)
(475)

(25,479)

10,486
– 
(235)

10,251
(1,961)

8,290

28

28

6.81
6.70

2021  
Continuing 
Operations
£’000

 51,262 
(34,396) 

 16,867 

 6,136 
(1,216) 
(339) 
(393) 
(302) 
(187) 

(13,166) 

 3,701 
 223 
(283) 

 3,641 
(1,182) 

 2,459 

–

– 

2.57
2.50

2021 
Discontinuing 
Operations
£’000

 6,427 
(1,368) 

 5,060 

 2,338 
(162) 
– 
– 
(32) 
– 

(2,916) 

 2,144 
– 
(10) 

 2,134 
(359) 

 1,775 

–

– 

1.85
1.80

Note

6

7,14,15
7,13
7,13
7,9

5,7

10

11

12
12

2021  
Total
£’000

 57,690 
(35,763) 

 21,926 

 8,474 
(1,378) 
(339) 
(393) 
(334) 
(187) 

(16,082) 

 5,844 
 223 
(292) 

 5,775 
(1,541) 

 4,233 

–

– 

4.42
4.30

Financial StatementsStrategic ReportGovernance69 Franchise Brands plc Annual Report and Accounts 2022

Consolidated Statement of Financial Position
At 31 December 2022

Assets
Non-current assets
Intangible assets
Property, plant and equipment
Right-of-use assets
Contract acquisition costs
Trade and other receivables

Total non-current assets

Assets in disposal groups classified as held for sale
Current assets
Inventories
Trade and other receivables
Contract acquisition costs
Current tax asset
Cash and cash equivalents

Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables
Obligations under leases
Deferred income
Current tax liability
Contingent consideration

Total current liabilities

Liabilities directly associated with assets in Disposal 
groups classified as held for sale
Non-current liabilities
Obligations under leases
Deferred income
Contingent consideration
Deferred tax liability

Total non-current liabilities

Total liabilities

Note

2022
£’000

2021
£’000

13
14
15
16
18

22

17
18
16

19
24
20

23

22

24
20
23
25

85,113
3,208
2,568
402
811

92,102

5,576

1,989
21,660
92
220
10,799

34,760

132,438

18,160
831
807
–
–

19,798

1,786

1,626
1,744
–
4,444

7,814

29,398

35,278
2,609
2,723
–
182

40,792

–

908
16,514
–
–
9,054

26,476

67,268

12,144
754
–
213
345

13,456

–

1,780
–
2,567
2,139

6,487

19,943

Total net assets

Issued capital and reserves attributable to owners of 
the Company
Share capital
Share premium
Share-based payment reserve
Merger reserve
Translation reserve
EBT reserve
Retained earnings

Total equity attributable to equity holders

Note

28
28
28
28
28
28

2022
£’000

103,040

652
37,293
1,217
52,212
155
(3,007)
14,518

103,040

2021
£’000

47,325

480
36,966
789
1,390
–
(504)
8,204

47,325

The consolidated financial statements of Franchise Brands plc (Company number: 10281033) on pages 
69 to 100 were approved and authorised for issue by the Board of Directors on 8 March 2023 and were 
signed on its behalf by:

Andrew Mallows
Director

Financial StatementsStrategic ReportGovernanceRestated
 2021
£’000

42,823

42,823

–

859
3,958

4,817

Restated
 2020
£’000

No statement of comprehensive income is presented by the Company as permitted by Section 408 
of the Companies Act. Franchise Brands plc reported a profit and total comprehensive income for the 
financial period ended 31 December 2022 of £3.71m (2021: £1.19m).

The Company financial statements of Franchise Brands plc (Company number: 10281033) on pages 69 
to 100 were approved and authorised for issue by the Board of Directors on 8 March 2023 and were 
signed on its behalf by:

Andrew Mallows
Director

41,469

41,469

–

2,242
8,997

11,239

91,590

91,590

2,564

1,268
3,282

4,550

70 Franchise Brands plc Annual Report and Accounts 2022

Company Statement of Financial Position
At 31 December 2022

Note

2022
£’000

Assets
Non-current assets
Fixed asset investments

Total non-current assets

Assets in disposal groups classified as held 
for sale
Current assets
Trade and other receivables
Cash and cash equivalents

Total current assets

Total assets

Liabilities
Current liabilities
Trade and other payables
Loans and borrowings
Contingent consideration

Total current liabilities

Non-current liabilities
Loans and borrowings
Contingent consideration

Total non-current liabilities

Total liabilities

Net assets

Issued capital and reserves attributable to 
owners of the Company
Share capital
Share premium
Share-based payment reserve
Merger reserve
EBT reserve
Retained earnings

Total equity attributable to equity holders

27

27

18

19

23

23

28
28
28
28
28

98,704

47,640

52,708

4,531
–
–

4,531

–
–

–

4,531

94,173

652
37,293
1,217
52,092
(3,007)
5,926

94,173

1,181
–
344

1,525

–
2,568

2,568

4,093

712
1,908
320

2,940

3,200
3,136

6,336

9,276

43,547

43,432

480
36,966
789
1,270
(504)
4,546

43,547

479
36,817
455
1,270
(149)
4,560

43,432

Financial StatementsStrategic ReportGovernance71

Franchise Brands plc Annual Report and Accounts 2022

Consolidated Statement of Cash Flows
For the year ended 31 December 2022

Cash flows from operating activities
Profit for the year
Adjustments for:
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Amortisation of software
Amortisation of acquired intangibles
Non-recurring costs
Share-based payment expense
Willow contingent consideration
Finance expense
Exchange differences on translation of foreign operations
Tax expense

Operating cash flow before movements in working capital
(Increase)/decrease in trade and other receivables
(Increase) in inventories
Increase/(decrease) in trade and other payables

Cash generated from operations
Corporation taxes paid

Net cash generated from operating activities
Cash flows from investing activities
Purchases of property, plant and equipment
Proceeds from the sale of property, plant and equipment
Purchase of software
Loans to franchisees
Franchisee loans repaid
Acquisition of subsidiaries including costs, net of cash acquired (including deferred consideration)

Net cash used in investing activities
Cash flows from financing activities
Bank loans – repaid
Other loans – made

Capital element of lease liability repaid
Interest paid – bank and other loan
Interest paid – leases
Proceed from issue of shares

2022  
Continuing 
Operations
£’000

2022 
Discontinuing 
Operations
£’000

Note

2022  
Total
£’000

2021  
Continuing 
Operations
£’000

2021 
Discontinuing 
Operations
£’000

2021  
Total
£’000

6,673

1,645

8,318

2,459

1,775

4,233

14
15
13
13

9
23
10

11

18
17
19

14
14
13

5

725
869
499
1,504
–
510
(1,232)
221
(28)
1,556

11,297
(1,997)
85
1,862

11,247
(2,629)

8,618

(378)
259
(1,077)
(1,062)
548
4,320

2,610

(2,953)
–

(902)
(111)
(110)
330

31
156
1
–
–
25
–
14
–
405

2,277
(2,664)
(486)
(17)

(890)
–

(890)

(44)
–
(11)
–
–
–

(55)

–
–

(135)
(5)
(9)
–

756
1,025
500
1,504
–
535
(1,232)
235
(28)
1,961

13,574
(4,661)
(401)
1,845

10,357
(2,629)

7,728

(422)
259
(1,088)
(1,062)
548
4,320

2,555

(2,953)
–

(1,037)
(116)
(119)
330

474
743
338
393
187
302
(223)
283
–
1,183

6,136
(1,505)
(218)
2,469

6,882
(993)

5,890

(1,708)
–
(433)
–
–
(861)

(3,002)

(5,309)
2

(900)
(107)
(180)
–

25
136
1
–
–
32
–
10
–
359

2,338
113
23
(1,159)

1,315
68

1,384

(15)
–
–
–
–
–

(15)

–
–

(206)
–
(9)
–

499
879
339
393
187
334
(223)
292
–
1,542

8,474
(1,392)
(195)
1,311

8,198
(924)

7,273

(1,723)
–
(433)
–
–
(861)

(3,017)

(5,309)
2

(1,106)
(107)
(189)
–

Financial StatementsStrategic ReportGovernance72 Franchise Brands plc Annual Report and Accounts 2022

Consolidated Statement of Cash Flows continued
For the year ended 31 December 2022

Funds supplied to Employee Benefit Trust
Dividends paid

Net cash generated from financing activities
Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year
Exchange differences on cash and cash equivalents

Cash and cash equivalents at end of year

RECONCILIATION OF CASH FLOW TO THE GROUP NET DEBT POSITION

Group

At 1 January 2021

Financing cash flows
Other cash flows
Other changes

At 1 January 2022

Financing cash flows
Other cash flows
Other changes

At 31 December 2022

Note

30

2022  
Continuing 
Operations
£’000

2022 
Discontinuing 
Operations
£’000

(2,503)
(2,339)

(8,588)
2,639

7,397
199

10,235

–
–

(149)
(1,094)

1,658
–

564

2022  
Total
£’000

(2,503)
(2,339)

(8,737)
1,546

9,054
199

10,799

Term Loan
£’000

Loan fees
£’000

Lease liabilities
£’000

(5,225)

5,309
–
(84)

–

(2,953)
–
2,953

–

117

–
–
(117)

–

–
–
–

–

(3,137)

1,295
–
(692)

(2,534)

1,155
–
(1,377)

(2,756)

2021  
Continuing 
Operations
£’000

2021 
Discontinuing 
Operations
£’000

(355)
(1,341)

(8,190)
(5,302)

12,699
–

7,397

Total liabilities
from financing
activities
£’000

(8,245)

6,604
–
(893)

(2,534)

(1,798)
–
1,576

(2,756)

–
–

(215)
1,154

504
–

1,658

Cash
£’000

13,203

–
(4,149)
–

9,054

–
1,546
199

10,799

2021  
Total
£’000

(355)
(1,341)

(8,404)
(4,148)

13,203
–

9,054

Total net cash/
(net debt)
£’000

4,958

6,604
(4,149)
(893)

6,520

(1,798)
1,546
1,775

8,043

Financial StatementsStrategic ReportGovernance73 Franchise Brands plc Annual Report and Accounts 2022

Company Statement of Cash Flows
For the year ended 31 December 2022

Note

Cash flows from operating activities
Profit for the year
Adjustments for:
Non-recurring costs
Other gains and losses
Finance expenses
Willow contingent consideration
Tax expense
Share-based payment expense

Operating cash flow before movements in working capital
Decrease/(increase) in trade and other receivables
Increase/(decrease) in trade and other payables

18
19

Cash generated from operations

Corporation taxes paid

Net cash generated from operating activities
Cash flows from investing activities
Acquisition of subsidiaries including costs (including deferred 
consideration)

Net cash used in investing activities
Cash flows from financing activities
Bank loans – repaid
Interest paid – bank and other loans
Proceed from issue of shares
Funds supplied to Employee Benefit Trust
Dividends paid

Net cash flows (used)/generated by financing activities
Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

30

2022
£’000

3,715

–
–
40
(1,232)
(108)
90

2,505
(2)
2,303

4,806

(930)

3,876

–

–

–
(40)
330
(2,503)
(2,339)

(4,552)
(676)

3,958

3,282

2021
£’000

1,199

181
84
(223)
–
132
(107)

1,267
2,459
561

4,287

(924)

3,362

(1,290)

(1,290)

(5,309)
(107)
–
(355)
(1,341)

(7,112)
(5,039)

8,997

3,958

RECONCILIATION OF CASH FLOW TO THE COMPANY NET DEBT POSITION

Group

At 1 January 2021

Financing cash flows
Other cash flows
Other changes

At 1 January 2022

Financing cash flows
Other cash flows
Other changes

At 31 December 2022

Total 
liabilities
from 
financing
activities
£’000

(5,108)

5,309
–
(201)

–

–
–
–

–

Loan
fees
£’000

117

–
–
(117)

–

–
–
–

–

Total net 
cash
(net debt)
£’000

Cash
£’000

8,997

3,889

–
(5,039)
–

5,309
(5,039)
(201)

3,958

3,958

–
(676)
–

–
(676)
–

3,282

3,282

Term
Loan
£’000

(5,225)

5,309
–
(84)

–

–
–
–

–

Financial StatementsStrategic ReportGovernance74 Franchise Brands plc Annual Report and Accounts 2022

Consolidated Statement of Changes in Equity
For the year ended 31 December 2022

Group

At 1 January 2021

Profit for the year and total comprehensive income
Contributions by and distributions to owners
Shares issued
Dividend paid
Contributions to Employee Benefit Trust
Share-based payment

At 1 January 2022

Profit for the year
Foreign exchange translation differences
Profit for the year and total comprehensive income

Contributions by and distributions to owners
Shares issued
Dividend paid
Contributions to Employee Benefit Trust
Share-based payment

At 31 December 2022

Share
capital
£’000

479

–

1
–
–
–

Share
premium
account
£’000

36,817

–

149
–
–
–

480

36,966

–
–
–

169
–
3
–

652

–
–
–

–
–
327
–

37,293

Share-based
payment
reserve
£’000

455

–

–
–
–
334

789

–
–
–

–
–
–
428

1,217

Merger
reserve
£’000

1,390

–

–
–
–
–

1,390

–
–
–

50,822
–
–
–

52,212

Translation 
reserve
£’000

–

–

–
–
–
–

–

–
155
155

–
–
–
–

155

EBT
reserve
£’000

(149)

–

–
–
(355)
–

(504)

–
–
–

–
–
(2,503)
–

(3,007)

Retained
earnings
£’000

4,849

4,233

–
(1,341)
–
463

8,205

8,318
–
8,318

–
(2,339)
–
335

14,518

Total
£’000

43,841

4,233

150
(1,341)
(355)
797

47,325

8,318
155
8,473

50,991
(2,339)
(2,173)
763

103,040

Financial StatementsStrategic ReportGovernance75 Franchise Brands plc Annual Report and Accounts 2022

Company Statement of Changes in Equity
For the year ended 31 December 2022

Company

At 1 January 2021

Profit for the year and total comprehensive income
Contributions by and distributions to owners
Shares issued
Dividend paid
Contributions to Employee Benefit Trust
Share-based payment

At 1 January 2022

Profit for the year and total comprehensive income
Contributions by and distributions to owners
Shares issued
Dividend paid
Contributions to Employee Benefit Trust
Share-based payment

At 31 December 2022

Share
capital
£’000

479

–

1
–
–
–

480

–

169
–
3
–

652

Share
premium
account
£’000

36,817

–

149
–
–
–

36,966

–

–
–
327
–

Share-based
payment
reserve
£’000

455

–

–
–
–
334

789

–

–
–
–
428

37,293

1,217

Merger
reserve
£’000

1,270

–

–
–
–
–

1,270

–

50,822
–
–
–

52,092

EBT
reserve
£’000

(149)

–

–
–
(355)
–

(504)

–

–
–
(2,503)
–

(3,007)

Retained
earnings
£’000

4,560

1,199

–
(1,341)
–
128

4,546

3,715

–
(2,339)
–
4

5,926

Total
£’000

43,432

1,199

150
(1,341)
(355)
462

43,547

3,715

50,991
(2,339)
(2,173)
432

94,173

Financial StatementsStrategic ReportGovernance76 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements
For the year ended 31 December 2022

1 Significant accounting policies
General information
Franchise Brands plc (the “Company”, and together with its subsidiaries, the “Group”), is a public 
company incorporated in England and Wales under the Companies Act 2006 with Company Number 
10281033. The principal activity of the Group is focused on building market-leading businesses in 
selected customer segments, using primarily a franchise model. Our focus is on established brands 
which can benefit from our shared support services, specialist sector expertise, management 
experience and Group resources. The principal activity of the Company is that of a holding company of 
a group of companies engaged in franchising and related activities.

Basis of consolidation
The consolidated financial statements incorporate the results and net assets of the Company and its 
subsidiary undertakings. Subsidiaries are consolidated from the date of their acquisition, being the date 
on which the Group obtains control, and continue to be consolidated until the date control ceases. All 
inter-company transactions and balances between Group entities are eliminated upon consolidation.

Basis of preparation
The Group’s financial statements have been prepared in accordance with international accounting 
standards in conformity with the requirements of Companies Act 2006 as they apply to the financial 
statements of the Group for the year ended 31 December 2022. The Group’s consolidated financial 
statements are prepared under the historical cost convention. The principal accounting policies adopted 
are set out below and have been consistently applied to all the years presented. The Group’s financial 
statements are presented in sterling and all values are rounded to the nearest thousand pounds 
(£’000s) except where indicated.

The Group’s financial statements have been prepared on a going concern basis as the Directors have 
a reasonable expectation that the Group has adequate resources to continue in existence for the 
foreseeable future. In assessing the appropriateness of adopting the going concern basis in preparing 
the Annual Report and financial statements, the Directors have considered the current financial position 
of the Group, alongside its principal risks and uncertainties. The review performed considers plausible 
financial and operational issues that could reasonably arise within the period. This included credit risk, 
dependency on key suppliers / customers; and economic risk. The budgets and plans prepared for the 
next 12-24 months have been subjected to sensitivity analysis, considering the impact of a downturn in 
trade; and changes to the Group WACC.

In all cases, the business model remained robust. The Group has generated significant profits both during 
the years covered by these financial statements, and in previous years. The Group has sufficient current 
financial assets to meet its current liabilities as they fall due, and has no external bank borrowings. All  
these provide resilience against these factors and other principal risks the Group is exposed to.  

The Directors have made appropriate enquiries and consider that the Company has adequate 
resources to continue in operational existence for the foreseeable future. Accordingly, the Directors 
continue to adopt the going concern basis in preparing the financial statements.

Segmental reporting
The Group’s operating segments are determined based on the Group’s internal reporting to the Chief 
Operating Decision Maker (“CODM”). The CODM has been determined to be the Executive Chairman, 
with support from the Board of Directors, as the function primarily responsible for the allocation of 
resources to segments and assessment of performance of the segments. The business is organised 
along the lines of our B2B, International and B2C brands.

Therefore, the Board has determined that we have four different operating segments:

 – B2B, which is made up of Metro Rod and Metro Plumb, Willow Pumps and Filta UK; 
 – Filta International, which is made up of Filta US, Filta Canada and Filta Europe;
 – B2C, which is made up of ChipsAway, Ovenclean, Barking Mad and The Handyman Van;
 – Azura, which is made up of the software business Azura; and
 – Other operations including central administration costs and non-trading companies.

Business combinations
The consideration of the acquisition of a subsidiary is the fair value of the assets transferred, the 
liabilities incurred to the former owners of the acquiree and the equity issued by the Group, plus if the 
business combination is acquired in stages the fair value of the existing interest in the acquiree. The 
consideration transferred includes the fair value of any asset or liability resulting from a contingent 
consideration arrangement (see Note 2). Identifiable assets acquired and liabilities and contingent 
liabilities assumed in a business combination are measured initially at their fair values at the acquisition 
date. Investments in subsidiaries are measured at cost in the Parent Company.

Foreign currencies
Functional and presentation currency
The consolidated financial statements are presented in Pounds Sterling, which is also the functional 
currency of the parent company.

Foreign currency transactions and balances
Foreign currency transactions are translated into the functional currency of the respective Group entity, 
using the exchange rates prevailing at the dates of the transactions. Foreign exchange gains and 
losses resulting from the settlement of such transactions and from remeasurement of monetary items 
denominated in foreign currency at year-end exchange rates are recognised in the profit and loss.

Financial StatementsStrategic ReportGovernance77 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

1 Significant accounting policies continued
Non-monetary items are not retranslated at year-end and are measured at historical cost, except for 
non-monetary items measured at fair value which are translated using the exchange rates at the date 
when fair value was determined.

Foreign Operations
In the Group’s financial statements, all assets, liabilities and transactions of Group entities with a 
functional currency other than Pounds Sterling are translated into Pounds Sterling upon consolidation. 

On consolidation, assets and liabilities have been translated into Pounds Sterling at the closing rate 
at the reporting date. Income and expenses have been translated into Pounds Sterling at the average 
monthly rate, as an approximation of the rates on the dates of the transactions over the reporting period. 
Exchange differences are charged/credited to other comprehensive income and recognised in the 
translation reserve in equity.

Intangible assets
Intangible assets comprise goodwill, certain acquired separable corporate brand names, acquired 
customer relationships, and capitalised computer software not integral to a related item of hardware. 
Goodwill represents the excess of fair value attributed to investments in businesses or subsidiary 
undertakings over the fair value of the underlying net assets, including intangible assets, at the date of 
their acquisition. Goodwill impairment reviews are undertaken annually or more frequently if events or 
changes in circumstances indicate a potential impairment. The carrying value of goodwill is compared to 
the net present value of future cash flows derived from the underlying assets using a projection period of 
up to five years, based on the latest approved budgets, for each cash-generating unit. After the projection 
period a steady growth rate representing an appropriate long-term growth rate for the industry is applied. 
Any impairment is recognised immediately as an expense and is not subsequently reversed.

Corporate brand names, trademarks, customer relationships and other intangibles acquired as part of 
acquisitions of businesses are capitalised separately from goodwill as intangible assets if their value can 
be measured reliably on initial recognition and it is probable that the expected future economic benefits 
that are attributable to the asset will flow to the Group. Certain corporate brands and trademarks of 
the Group are considered to have an indefinite economic life because of the institutional nature of the 
corporate brand names, their proven ability to maintain market leadership and profitable operations over 
long periods of time and the Group’s commitment to develop and enhance their value.

The carrying value of these intangible assets is reviewed at least annually for impairment and adjusted 
to the recoverable amount if required. Recoverable amount is the higher of fair value less costs to 
sell and its value in use. Where the carrying amount of an asset or cash generating unit exceeds its 
recoverable amount the asset or cash generating unit is considered impaired and written down to its 
recoverable amount. Any impairment is charged to the profit and loss in the period concerned.

Amortisation is provided at rates calculated to write-off the cost less estimated residual value of each 
asset on a straight-line basis over its estimated useful life as follows. Customer-related intangibles have 
a useful life of 10 years. Others (including capitalised computer software) have a useful life of 3-10 years.

Revenue
Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Group 
and the revenue can be reliably measured. Revenue is measured at the fair value of consideration 
received or receivable, net of returns, rebates and value-added taxes. There have been no changes to the 
accounting for revenue in the year. The following criteria must also be met before revenue is recognised:

 – Management service fees (“MSF”): MSF is charged for the continuing use of the rights and continuing 

services provided during the franchise agreements term. They are recognised as the service is 
provided and the rights are used. These are charged on a monthly basis and the values recognised 
are based on the performance obligations in the relevant contracts with our franchisees. For 
ChipsAway and Ovenclean a set monthly fee is charged. For Metro Rod and Barking Mad a variable 
percentage is charged based on the invoiced revenue of the franchisees. 

 – Metro Rod, ChipsAway, Ovenclean and Barking Mad sales of franchise territories: Sales of franchise 
territories represent the charges for packages which include training, other start-up support and 
equipment. No element of these charges relate to subsequent services. Revenue from franchise fees 
is recognised when a franchisee completes the relevant training, as this is when we have delivered 
our performance obligation under the franchise contract. 

 – Filta sales of franchise territories. The Filta franchise fee consists of two distinct components, being 
the opening package and the territory fee. The revenue associated with the opening package is 
recognised when substantially all initial services required by the franchise agreement are performed, 
which is generally upon the completion of training of the franchisee. The territory fee represents 
the exclusive right to operate in a designated territory for a stated length of time. The territory fee 
is deferred over the length of the franchise agreement and released to the combined statements 
of comprehensive income on a straight-line basis. In circumstances where franchise territories are 
resold, on an arm’s length basis, between a franchisee and a third party, it is the Groups policy to 
continue to recognise the deferred revenue over the life of the original franchise agreement. 
 – Product sales: Revenue from sales of products is recognised on delivery to customers, as this is 

when control is deemed to have transferred. 

 – Direct labour income: Revenue from our direct labour organisations is recognised when our 

performance obligations are met in relation to an individual job. Where performance obligations are 
met over a number of accounting periods, revenue is recognised over time and is based on the 
proportion of the level of service performed (see Note 2). The performance obligations are defined in 
our underlying contracts with customers. 

Financial StatementsStrategic ReportGovernance78 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

1 Significant accounting policies continued
 – National Advertising Funds: National Advertising Funds are collected from franchisees under their 
agreements and then spent on their behalf on advertising which benefits the underlying franchise 
networks. The management of the funds does not result in any profit or loss for the Group as all 
funds received are expended on behalf of the networks. The Directors have concluded that the 
Group will recognise the costs expended by the funds in the year, and will recognise an equal 
amount as revenue, with any difference from the amount of cash received from our franchisees as 
accrued or deferred revenue within the balance sheet. This is because it is the Group which controls 
the expenditure of the funds, rather than the franchisees. Overall, there is no effect on profit.

Contract acquisition costs
The incremental costs to directly obtain a contract with a customer are capitalised and recognised within 
contract assets where management expects to recover those costs. Contract assets are amortised, 
through cost of sales, over the period consistent with the Group’s transfer of the related goods and 
services to the customer. The costs capitalised include sales commission paid to employees and 
broker fees paid to third parties where payment is identified as relating directly to the sale of a territory 
licence and initially recognised upon the signing of a customer contract. The costs are amortised over 
the contract life. Management is required to determine the recoverability of contract related assets 
at each reporting date. An impairment exists if the carrying amount of any asset exceeds the amount 
of consideration the Group expects to receive in exchange for providing the associated goods and 
services under the relevant contract. Any impairment is recognised immediately where such losses are 
forecast. The movement in the contract asset balance in the period, therefore, represents additional 
payments made, subsequent amortisation and any required impairment.

Financial liabilities
Bank borrowings are initially recognised at fair value net of any transaction costs directly attributable 
to the issue of the instrument. Such interest-bearing liabilities are subsequently measured at amortised 
cost using the effective interest rate method, which ensures that any interest expense over the period 
to repayment is at a constant rate on the balance of the liability carried in the consolidated statement of 
financial position. For the purposes of each financial liability, interest expense includes initial transaction 
costs and any premium payable on redemption, as well as any interest or coupon payable while the 
liability is outstanding. Trade payables and other short-term monetary liabilities are initially recognised at 
fair value and subsequently carried at amortised cost using the effective interest method.

Financial assets
All of the Group’s financial assets are classified and held at amortised cost. These assets arise 
principally from the provision of goods and services to customers, but also incorporate other types 
of financial assets where the objective is to hold these assets in order to collect contractual cash 
flows and the contractual cash flows are solely payments of principal and interest. They are initially 
recognised at fair value plus transaction costs that are directly attributable to their acquisition or issue, 
and are subsequently carried at amortised cost using the effective interest rate method, less provision 
for impairment.

Inventories are stated at the lower of cost and net realisable value. At the end of each reporting period 
inventories are assessed for impairment.

Impairment provisions for trade receivables are recognised based on the simplified approach within 
IFRS 9 using a provision matrix in the determination of the lifetime expected credit losses. During this 
process the probability of the non-payment of the trade receivables is assessed based on customer 
type, history of payment as well as by the number of days that debt is past due. This probability is then 
multiplied by the amount of the expected loss arising from default to determine the lifetime expected 
credit loss for the trade receivables. For trade receivables, which are reported net, such provisions 
are recorded in a separate provision account with the loss being recognised within cost of sales in the 
consolidated statement of comprehensive income. On confirmation that the trade receivable will not be 
collectable, the gross carrying value of the asset is written off against the associated provision. Cash and 
cash equivalents includes cash in hand.

Property, plant and equipment
Property, plant and equipment assets are carried at cost less accumulated depreciation and any 
recognised impairment in value. Cost comprises the aggregate amount paid and the fair value of any 
other consideration given to acquire the asset and includes cost directly attributable to making the asset 
capable of operating as intended. Depreciation is provided to write-off the cost, less the estimated 
residual values, of all tangible fixed assets evenly over their expected useful lives. It is calculated at the 
following rates:

Leasehold property improvements
Short-term leasehold improvements
Motor vehicles
Plant & equipment
Fixtures & fittings
Computer equipment

–
–
–
–
–
–

over period of lease
over period of lease
10%-25% straight line
10% straight line
33% straight line
33% straight line

Financial StatementsStrategic ReportGovernance79 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

1 Significant accounting policies continued
The assets’ residual values, useful lives and methods of depreciation are reviewed and adjusted, if 
appropriate on an annual basis. Any gain or loss arising on derecognition of an asset is included in the 
statement of comprehensive income in the year that the asset is derecognised.

Share-based payment
When equity settled share options are awarded to employees, the fair value of the options at the 
date of grant is charged to the statement of comprehensive income over the vesting period. When 
the terms and conditions of options are modified before they vest, the increase in fair value of the 
options, measured immediately before and after the modification, is also charged to the statement of 
comprehensive income over the remaining vesting period. Where share options vesting is contingent 
on a future event a charge is recognised only if the future event is considered probable.

Fair value is measured by the use of an appropriate valuation model, which takes into account 
conditions attached to the vesting and exercise of the equity instruments. The expected life used in the 
model is adjusted, based on management’s best estimate, for the effects of non-transferability, exercise 
restrictions and behavioural considerations. The volatility in the model is calculated by reference to 
an implied volatility of a group of listed entities that have similar characteristics and are in the same 
industry sector.

Additionally, all qualifying US and European employees have been awarded stock appreciation rights 
(SARs) which are cash settled. The SARs are conditional bonuses whose value will be calculated by 
reference to the amount by which the price of the Company’s ordinary shares have risen above the 
base price at the date of exercise, thus providing holders of SARs the same reward value as if the SARs 
were share options. The qualifying conditions and timing of vesting are identical to those within the share 
options scheme for UK employees. For these cash settled share-based payments, a liability is initially 
recognised at fair value based on the estimated number of awards that are expected to vest, adjusting for 
market-based performance conditions. Subsequently at each reporting period until the liability is settled, it 
is remeasured to fair value with any changes in the fair value recognised in the statement of income.

Corporation tax
Current tax assets and liabilities are measured at the amount expected to be received or paid to the 
taxation authorities. Corporation tax is charged or credited to the income statement, except when 
it relates to items charged directly to other comprehensive income or to equity, in which case the 
corporation tax is also dealt with in other comprehensive income or equity respectively. Deferred tax 
assets and liabilities are recognised where the carrying amount of an asset or liability in the statement 
of financial position differs from its tax base, except for differences arising on the initial recognition 
of goodwill. Recognition of deferred tax assets is restricted to those instances where it is probable 
that taxable profit will be available against which the difference can be utilised. The amount of the 
asset or liability is determined using tax rates that have been enacted or substantially enacted by the 

balance sheet date and are expected to apply when the deferred tax liabilities or assets are settled or 
recovered. Deferred tax assets and liabilities are offset when the Group has a legally enforceable right 
to offset current tax assets and liabilities.

Leases
In line with IFRS 16, all leases are accounted for by recognising a right-of-use asset and a lease liability 
except for:

 – Leases of low value assets; and
 – Leases with a duration of 12 months or less.

Lease liabilities are measured at the present value of the contractual payments due to the lessor over 
the lease term, with the discount rate determined by reference to the rate inherent in the lease unless 
(as is typically the case) this is not readily determinable, in which case the group’s incremental borrowing 
rate on commencement of the lease is used. There are no variable lease payments to consider.
Subsequent to initial measurement lease liabilities increase as a result of interest charged at a constant 
rate on the balance outstanding and are reduced for lease payments made. Right-of-use assets are 
amortised on a straight-line basis over the remaining term of the lease.

When the group revises its estimate of the term of any lease (because, for example, it re-assesses the 
probability of a lessee extension or termination option being exercised), it adjusts the carrying amount 
of the lease liability to reflect the payments to make over the revised term, which are discounted using 
a revised discount rate. An equivalent adjustment is made to the carrying value of the right-of-use asset, 
with the revised carrying amount being amortised over the remaining (revised) lease term. If the carrying 
amount of the right-of-use asset is adjusted to zero, any further reduction is recognised in profit or loss.

When the Group renegotiates the contractual terms of a lease with the lessor, the accounting depends 
on the nature of the modification:

 – if the renegotiation results in one or more additional assets being leased for an amount 

commensurate with the standalone price for the additional rights-of-use obtained, the modification is 
accounted for as a separate lease in accordance with the above policy

 – in all other cases where the renegotiation increases the scope of the lease (whether that is an 
extension to the lease term, or one or more additional assets being leased), the lease liability is 
remeasured using the discount rate applicable on the modification date, with the right-of-use asset 
being adjusted by the same amount

 – if the renegotiation results in a decrease in the scope of the lease, both the carrying amount of the 
lease liability and right-of-use asset are reduced by the same proportion to reflect the partial or full 
termination of the lease with any difference recognised in profit or loss. The lease liability is then 
further adjusted to ensure its carrying amount reflects the amount of the renegotiated payments over 
the renegotiated term, with the modified lease payments discounted at the rate applicable on the 
modification date. The right-of-use asset is adjusted by the same amount.

Financial StatementsStrategic ReportGovernance80 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

1 Significant accounting policies continued
Employee benefit trust
In order to facilitate its employee share option scheme, on 1 July 2021 the Group established an onshore 
discretionary employee benefit trust (the “EBT”), which is expected to conduct market purchases of 
Ordinary Shares to satisfy potential future option exercises by employees (but not Directors). When the 
Group funds the EBT the cash value is debited to a separate EBT reserve of the Parent Company. The 
EBT’s assets are consolidated into the Group.

Government grants
Government Grants are set against the relevant cost. In the previous year the Group made use of the 
Coronavirus Job Retention Scheme.

Adjusted performance measures (“APMs”)
APMs are utilised as key performance indicators by the Group and are calculated by adjusting the 
relevant IFRS measurement by acquisition related costs, amortisation of acquired intangibles, share-
based payments and non-recurring items. The two main APMs which are used are Adjusted EBITDA and 
Adjusted EPS. 

Adjusted EBITDA is earnings before interest, tax, depreciation, amortisation, share based payment 
expenses and non-recurring items. This measure is used to give the Chief Operating Decision Maker 
(“CODM”) and the Board visibility of the true operational metrics of the business.

Adjusted EPS is before amortisation of acquired intangibles, share based payment expenses and non-
recurring items. Once again this provides a more operationally focused view of the relevant subsidiaries.
The reconciliation of these items to IFRS measurements can be found in the Financial Review on  
page 31. APMs are non-GAAP measures and are not intended to replace those measurements, but are 
the measures used by the Directors in their day-to-day operational management of the business,  
and are, therefore, important key performance indicators (“KPIs”).

System sales
System Sales are the total aggregate sales of our franchisees and Direct labour operations (“DLOs”) of 
services to third-party customers. It is a measure used by management to understand the underlying 
health and size of our individual brands. For some, but not all, of our brands it is an amount which directly 
drives our turnover, with the Group collecting a percentage of System Sales as our MSF. System Sales are 
not, therefore, a component of the financial performance of the Group, but are a KPI used by management, 
and it is therefore disclosed to provide more insight into the franchise networks which we operate.

Adoption of new standards
The new amended standards and interpretations issued by the IASB that apply to the financial statements 
for the period, or in future periods do not materially impact the Group as they are either not relevant to the 
Group’s activities or require accounting which is consistent with the Group’s current accounting policies.

2 Critical accounting estimates and judgements
The preparation of financial statements requires management to make judgements, estimates and 
assumptions that affect the amounts reported for assets and liabilities as at the balance sheet date and the 
amounts reported for revenues and expenses during the period. The nature of estimation means that actual 
outcomes could differ from those estimates. Each of the following items contain judgements and significant 
estimates and have the most significant effect on amounts recognised in the financial statements.

Revenue recognition
Metro Rod revenue recognition
In line with our other networks Metro Rod charges its franchisees a management service fee at the rate 
of up to 22.5% of their underlying system sales. The incentive schemes designed to increase system 
sales will reduce the headline rate down from the contractual rate of 22.5%. The franchise network has 
two types of system sales: National and Local accounts. The Directors have assessed the “principal 
agent guidance” within “IFRS 15 Revenue from contracts with customers” that in the case of National 
accounts Metro Rod bears the credit risk, whereas for Local the franchisee bears the risk. Therefore, for 
National accounts, the Directors believe that we are acting as a principal and recognise the whole of the 
system sales as revenue, with a cost of at least 77.5% to leave a gross margin of up to 22.5%. In relation 
to Local account sales the Directors believe that we are acting as an agent, and we only recognise our 
up to 22.5% management fee as revenue.

Willow Pumps revenue recognition
As part of its range of services, Willow Pumps undertakes the supply and install of pumps in adoptable 
pump stations. These are typically projects which are performed over a number of accounting periods. 
Revenue recognised over time is based on the proportion of the contract completed. Either an input 
method or an output method, depending on the particular arrangement, is used to measure progress 
for each performance obligation. For most contractual fee arrangements, costs incurred are used as 
an objective input measure of performance. The primary input for assessing that substantially all work 
performed under these arrangements is labour. There is normally a direct relationship between costs 
incurred and the proportion of the contract performed to date. In other circumstances relevant output 
measures, such as the achievement of any project milestones stipulated in the contract, are used to 
assess proportional performance. Judgement is required regarding the timing of recognition, particularly 
in assessing progress on performance obligations, in particular whether the underlying contract contains 
a single or multiple performance obligations as to when revenue is recognised over time. At the end 
of the year there were £8.9m (2021: £6.3m) of supply and install contracts in progress, on which £4.1m 
(2021: £4.1m) of revenue has been taken.

Financial StatementsStrategic ReportGovernance81

Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

2 Critical accounting estimates and judgements continued
Filta Revenue recognition – Filta sales of franchise territory. The Filta franchise fee consists of two 
distinct components, being the opening package and the territory fee. The revenue associated with 
the opening package is recognised when substantially all initial services required by the franchise 
agreement are performed, which is generally upon the completion of training of the franchisee. The 
territory fee represents the exclusive right to operate in a designated territory for a stated length of time. 
The territory fee is deferred over the length of the franchise agreement and released to the combined 
statements of comprehensive income on a straight-line basis. In circumstances where franchise 
territories are resold, on an arm’s length basis, between a franchisee and a third party, it is the Groups 
policy to continue to recognise the deferred revenue over the life of the original franchise agreement.

Business combinations
Determining a value for consideration paid
Determining the fair value of the consideration paid in business combinations requires the use 
of estimates regarding the expected future payments of deferred consideration. The values are 
determined using discounted cash flows and based upon latest approved budgets and longer-term 
forecasts which include estimates concerning factors which affect the level of deferred consideration 
to be paid including revenues expected to be generated, and profits forecast to be earned. The level 
of deferred consideration expected to be paid is re-evaluated at each balance sheet date, with any 
change being taken to the income statement. More details of these estimates can be found in Notes 5 
and 20.

Determining a value and life for assets acquired
Determining the fair value, and the life, of acquired intangible assets and goodwill acquired in business 
combinations requires the use of estimates regarding the value of intangible assets. The values are 
determined using discounted cash flows and based upon latest approved budgets which include 
estimates concerning factors such as new franchise sales and timing of such sales. Management has 
determined that acquired brands and trademarks acquired are to be treated as an indefinite life asset. 
Management has determined that there is nothing to suggest the future economic benefits will have a 
finite life. As with all tangible and intangible assets, the brands and trademarks will be reviewed at the 
end of each reporting period to determine whether there is any indication that they have suffered an 
impairment loss. More details of these estimates can be found in Note 5 and Note 23.

Performing impairment tests
Subsequent impairment reviews also require the use of estimates to value the cash generating units to 
which goodwill and indefinite life intangibles have been allocated. The value in use calculations, which 
are run on an annual basis for goodwill and indefinite life intangibles, or when there is an indicator of 
impairment for tangible and finite life intangible fixed assets, determine whether there is any impairment 
to the carrying value of assets arising from business combinations. More details of these estimates can 
be found in Note 13.

3 Financial instruments – risk management
Capital risk management
The Group manages its capital to ensure that entities in the Group will be able to meet their financial 
obligations as they arise while maximising the return to stakeholders.

The capital structure of the Group consists of cash and cash equivalents and equity attributable to equity 
holders of the Parent, comprising issued capital, reserves and retained earnings, and long and medium-
term debt and lease facilities. Term loans are used to finance long-term investment such as acquisitions. 
Revolving credit facilities and overdrafts are used to manage short-term cash requirements and minimise 
interest costs. The Group’s financing facilities contain the usual financial covenants including maximum 
gearing, minimum interest cover and minimum operating cash flow. The Group met these requirements 
throughout the year.

The Group’s dividend policy is to provide sustainable dividends to shareholders, consistent with 
the Group’s earnings growth and debt gearing levels, to attract long-term investors and to enable 
shareholders to enjoy returns on their investment in tandem with the Group’s growth. The payment and 
amount of any dividends or distributions to shareholders is at the discretion of the Board, and subject to 
shareholder approval.

Categories of financial instruments

Group

Financial assets at amortised cost
Cash and cash equivalents
Trade and other receivables
Financial liabilities at amortised cost
Trade and other payables
Loans and borrowings
Financial liabilities at fair value through profit and loss (“FVTPL”)

Company

Financial assets at amortised cost
Cash and cash equivalents
Trade and other receivables
Financial liabilities at amortised cost
Trade and other payables
Loans and borrowings
Financial liabilities at fair value through profit and loss (“FVTPL”)

2022
£’000

10,799
22,824

(19,023)
(2,756)
(107)

2022
£’000

3,282
–

(3,480)
–
–

2021
£’000

9,054
16,395

(10,951)
(2,534)
2,913

2021
£’000

3,958
–

(472)
–
2,913

Financial StatementsStrategic ReportGovernance82 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

3 Financial instruments – risk management continued
Due to their short-term nature, the carrying value of cash and cash equivalents, trade and other receivables, and trade and other payables approximates to their fair value. The only financial liability at FVTPL is the 
provision in relation to the contingent deferred consideration. For details in relation to this, please see Note 23.

Financial and market risk management objectives
It is the Group’s policy not to use or trade in derivative financial instruments. The Group’s financial instruments comprise its cash and cash equivalents and various items such as trade debtors and trade creditors 
that arise directly from its operations. The main purpose of the financial assets and liabilities is to provide finance for the Group’s operations in the year. The Group is exposed to interest rate risk as the Group 
borrows funds at variable interest rates.

Foreign currency sensitivity
The Group is exposed to foreign currency risk on transactions and balances that are denominated in currencies other than Pounds Sterling. The currency giving rise to this risk is primarily the US Dollar. Foreign 
currency risk is monitored closely on an on-going basis to ensure that the net exposure is at an acceptable level. The Group maintains a natural hedge wherever possible, by matching the cash inflows (revenue 
streams) and cash outgoings in foreign currencies.

The following table demonstrates the sensitivity to a reasonable possible change in sterling against the foreign currencies with all other variables held constant.

USD
USD
CAD
CAD
EUR
EUR

Change in 
rate
%

Effect on profit
before tax
£’000

Effect on
net assets
£’000

+10%
-10%
+10%
-10%
+10%
-10%

569
(569)
13
(13)
(21)
21

601
(601)
15
(15)
(80)
80

Credit risk management
The Group has adopted a policy of only dealing with creditworthy counterparties, as a means of mitigating the risk of financial loss from defaults. The Group only transacts with entities after assessing credit quality 
using independent rating agencies and if not available, the Group uses other publicly available financial information and its own trading records to rate its major customers. The Group’s exposure is continuously 
monitored and the aggregate value of transactions concluded is spread amongst approved counterparties. Credit exposure is controlled by counterparty limits.

Ongoing credit evaluation is performed on the financial condition of accounts receivable. The credit risk on liquid funds is limited because the counterparties are banks with high credit-rating assigned by 
international credit-rating agencies. The carrying amount of financial assets recorded in the financial statements, which is net of expected credit risk losses, represents the Group’s maximum exposure to credit risk.

Liquidity risk management
The Group’s policy throughout the year has been to ensure continuity of funds. The Group manages liquidity risk by maintaining adequate reserves and banking facilities by continuously monitoring forecast and 
actual cash flows and matching the maturity profiles of financial assets and liabilities. The following table sets out the contractual maturities (representing undiscounted contractual cash flows) of financial liabilities.

Financial StatementsStrategic ReportGovernance 
83 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

3 Financial instruments – risk management continued

Group

On demand
Within one year
More than one year and less than two years
More than two years and less than five years
In more than five years

Total

Company

On demand
Within one year
More than one year and less than two years
More than two year and less than five years
In more than five years

Total

Trade and
other payables
2022
£’000

Loans and
borrowings
2022
£’000

–
19,023
–
–
–

19,023

–
1,058
735
979
186

2,958

Trade and
other payables
2022
£’000

Loans and
borrowings
2022
£’000

–
3,480
–
–
–

3,480

–
–
–
–
–

–

FVTPL
2022
£’000

–
–
–
–
–

–

FVTPL
2022
£’000

–
–
–
–
–

–

Total
2022
£’000

–
20,081
735
979
186

21,981

Total
2022
£’000

–
3,480
–
–
–

3,480

Trade and
other payables
2021
£’000

Loans and
borrowings
2021
£’000

–
10,951
–
–
–

10,951

–
786
558
1,044
382

2,770

Trade and
other payables
2021
£’000

Loans and
borrowings
2021
£’000

–
472
–
–
–

472

–
–
–
–
–

–

FVTPL
2021
£’000

–
586
1,050
2,116
–

3,752

FVTPL
2021
£’000

–
586
1,050
2,116
–

3,752

Total
2021
£’000

–
12,323
1,608
3,160
382

17,473

Total
2021
£’000

–
1,058
1,050
2,116
–

4,224

4 Operating segments
The Group’s operating segments are determined based on the Group’s internal reporting to the Chief Operating Decision Maker (“CODM”). The CODM has been determined to be the Executive Chairman, with 
support from the Board of Directors, as the function primarily responsible for the allocation of resources to segments and assessment of performance of the segments. The business is organised along the lines 
of our B2B, International and B2C brands. 

Therefore, the Board has determined that we have four different operating segments:
 – B2B, which is made up of Metro Rod and Metro Plumb, Willow Pumps and Filta UK; 
 – Filta International, which is made up of Filta US, Filta Canada and Filta Europe;
 – B2C, which is made up of ChipsAway, Ovenclean, Barking Mad and The Handyman Van;
 – Azura, which is made up of the software business Azura; and
 – Other operations include central administration costs and non-trading companies.

The CODM uses Adjusted EBITDA, as reviewed at Board meetings and as part of the Managing Directors’ and Chief Financial Officer’s weekly report to the senior management team, as the key measure of 
segments’ results as it reflects the underlying performance for the financial year under evaluation.

Financial StatementsStrategic ReportGovernance84 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

4 Operating segments continued

2022

Revenue
Gross profit

Adjusted EBITDA*

Depreciation & amortisation of software
Amortisation of acquired intangibles
Share based payment expense
Non-recurring costs
Finance expense
Other gains and losses

Profit before tax*

Tax expense

Profit after tax*

Additions to non-current assets

Reportable segment assets

Reportable segment liabilities

* 

Operating segments presented before inter-company management recharges which eliminate on consolidation

Continuing

Discontinuing

B2B
£’000

71,376
22,290

9,177

(1,998)
(4,620)
(303)
(363)
(210)
(118)

1,565

(77)

1,488

1,125 

31,535

(13,609)

Filta-
International
£’000

23,874
8,090

5,214

(180)
(29)
(107)
(11)
31
146

5,064

(1,203)

3,861

122 

9,189

(4,871)

Azura
£’000

797
796

171

(32)
–
(10)
–
(2)
–

127

(16)

111

212 

328

(9)

Other
£’000

(3,318)
(383)

(1,835)

117
3,145
(90)
(101)
(40)
–

1,196

(261)

935

Total
£’000

92,729
30,793

12,727

(2,093)
(1,504)
(510)
(475)
(221)
28

7,952

(1,557)

6,395

B2C
£’000

6,423
5,172

2,554

(188)
–
(25)
–
(14)
–

2,327

(404)

1,923

Total
£’000

99,152
35,965

15,281

(2,281)
(1,504)
(535)
(475)
(235)
28

10,279

(1,961)

8,318

52,393 

85,810

53,852 

126,862

(9,123)

(27,612)

55 

53,907 

5,576

(1,786)

132,438

(29,398)

Financial StatementsStrategic ReportGovernance85 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

4 Operating segments continued

2021

Revenue
Gross profit

Adjusted EBITDA*

Depreciation & amortisation of software
Amortisation of acquired intangibles
Share based payment expense
Non-recurring costs
Finance expense
Other gains and losses

Profit before tax*

Tax expense

Profit after tax*

Additions to non-current assets

Reportable segment assets

Reportable segment liabilities

* 

Operating segments presented before inter-company management recharges which eliminate on consolidation

Continuing

Discontinuing

B2B
£’000

53,309
16,808

7,067

(1,554)
–
(218)
–
(149)
–

5,146

(770)

4,376

2,170

25,813

(13,637)

Filta-
International
£’000

–
–

–

–
–
–
–
–
–

–

–

–

–

–

–

Azura
£’000

59
59

3

(1)
–
–
–
(1)
–

1

–

1

–

282

(6)

Other
£’000

(2,106)
–

(1,234)

–
(393)
(84)
(187)
(132)
223

(1,807)

(412)

(2,219)

820

37,519

(4,421)

Total
£’000

51,262
16,867

5,836

(1,555)
(393)
(302)
(187)
(282)
223

3,340

(1,182)

2,158

2,990

63,614

(18,064)

B2C
£’000

6,428
5,060

2,638

(162)
–
(32)
–
(10)
–

2,434

(359)

2,075

11

3,654

(1,879)

Total
£’000

57,690
21,926

8,474

(1,717)
(393)
(334)
(187)
(292)
223

5,774

(1,541)

4,233

3,001

67,268

(19,943)

Financial StatementsStrategic ReportGovernance86 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

5 Business combination
Acquisition of Filta Group Holdings PLC
On 10 March, the Company announced that its all share offer for Filta Group Holdings Plc and its 
subsidiaries (together, “Filta”) became unconditional. On 1 June the Company announced that the 
compulsory acquisition of the remaining Filta shares was completed. Accordingly, the Company owns 
100 percent of the entire issued share capital of Filta.

Consideration shares

Fair value of consideration

£’000

50,991

50,991

The consideration paid was made up of £50,991,000 through the issue of 33,788,008 new Ordinary 
Shares of 0.5 p each in the Company at 151 pence per share.

Acquisition costs relating to this transaction amounted to £1,011,000 and have been disclosed within the 
consolidated statement of comprehensive income.

Details of the fair value of the identifiable assets and liabilities acquired, purchase consideration and 
goodwill were as follows:

Intangible assets
Property, plant and equipment
Right of use assets
Inventories
Trade and other receivables
Cash
Trade and other payables
Loans and borrowings
Deferred tax liability

Total fair value of the identifiable assets  
and liabilities acquired

Fair value of consideration

Goodwill

Book value
£’000

Adjustments
£’000

Fair value
£’000

6,701
 1,191 
 656 
 1,466 
 4,436 
 4,229 
(7,507) 
(2,953) 
 570 

10,598
(44)
–
–
(250)
91
33
–
(3,720)

8,789

6,708

17,299
1,147
656
1,466
4,186
4,320
(7,474)
(2,953)
(3,150)

15,497

50,991

35,494

On acquisition intangible assets have been reviewed and adjusted to Fair Value. Adjustments have 
been made to write off £250,000 of other receivables which management do not believe to be 
supported at the acquisition date; to cash and other payables for pre-acquisition share option exercises 
that were not reflected in the financial statements at acquisition; and to PPE to better reflect the fair 
value of assets acquired.

A deferred tax liability adjustment has been calculated on the value of intangible assets using a blended 
deferred tax corporation rate of 26% followed by the deduction of the existing deferred tax liability 
relating to acquired intangibles.

The fair value of consideration was calculated as the present value of future expected free cashflows 
using a discount rate of 18.9%, slightly above our WACC of 16.6%. The rationale behind this allowed 
for significant growth and performance enhancement in the future due to synergies that management 
believe can be achieved given the similar business model to current operations.

Goodwill represents the value of the business that does not qualify for separate recognition.  
The goodwill recognised includes certain intangible assets that cannot be separately identified and 
measured due to their nature, such as the assembled workforce and synergies that are expected to 
be achieved. This includes control over the acquired business, and the scale and the future growth 
opportunities that it provides to the Group’s operations. If the acquisition had occurred  
on 1 January 2022 Group revenue would have been £103.9m and Group profit before tax would have 
been £10.2m.

As at 9th March 2022 the Company had received acceptances equal to 82% from the holders of Filta 
Group Holdings plc shares. As at the 25th March 2022 this had risen to above 90%. This gave rise to an 
immaterial non-controlling interest which has not been disclosed within these accounts.

Acquisition of Azura Group Limited
On 26 November 2021, the Group acquired the entire issued share capital of Azura Group Limited and 
its subsidiaries, (together, “Azura”) for gross consideration of £1.1m, and net consideration of £0.8m (with 
£0.3m of net cash purchased).

Cash
Consideration shares
Fair value of deferred consideration

Fair value of consideration

£’000

850
150
98

1,098

Financial StatementsStrategic ReportGovernance87 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

5 Business combination continued
The consideration paid was made up of £850,000 (gross of non-trading net cash of £324,000) 
in cash and £150,000 through the issue of 107,139 new Ordinary Shares of 0.5 p each in the 
Company at 140 pence per share. In addition £98,000 was payable on the basis of a completion 
accounts mechanism.

Acquisition costs relating to this transaction amounted to £48,000 and have been disclosed within the 
consolidated statement of comprehensive income.

Details of the fair value of the identifiable assets and liabilities acquired, purchase consideration and 
goodwill were as follows:

6 Revenue

Management service fees
Sale of franchise territories
Product sales
Waste Oil
Direct labour income
National advertising funds

2022
£’000

47,657
2,561
3,714
16,154
27,621
1,445

99,152

2021
£’000

36,738
1,504
771
–
17,680
997

57,690

Book value
£’000

Adjustments
£’000

Fair value
£’000

The table shows revenue from contracts disaggregated into major classes of revenue and reconciled to 
the Group revenue reported. 

Intangible assets
Property, plant and equipment
Right of use assets
Inventories
Trade and other receivables
Cash
Trade and other payables
Loans and borrowings
Deferred tax liability

Total fair value of the identifiable assets and liabilities acquired

Fair value of consideration

Goodwill

–
10
–
–
29
428
(80)
(108)
(1)

278

–
–
65
–
–
–
(33)
(68)
–

(36)

–
10
65
–
29
428
(113)
(176)
(1)

242

1,098

856

An adjustment has been made to align with the requirements of IFRS 16. Trade and other payables has 
been adjusted during the year by £33,000 to reflect pre acquisition liabilities not reflected at the point  
of acquisition.

Goodwill represents the value of the business that does not qualify for separate recognition.  
The goodwill recognised includes certain intangible assets that cannot be separately identified and 
measured due to their nature. This includes control over the acquired business, and the scale and  
the future growth opportunities that it provides to the Group’s operations. If the acquisition had occurred 
on 1 January 2021 Group revenue would have been £58.3m and Group profit before tax would have 
been £5.9m.

Revenue and non-current assets by origin of geographical segment for all entities in the Group are 
as follows:

Revenue

North America
United Kingdom
Europe

Non-current assets

North America
United Kingdom
Europe

2022
£’000

23,273
75,277
602

99,152

2022
£’000

35,938
55,636
(204)

91,370

2021
£’000

–
57,690
–

57,690

2021
£’000

–
40,792
–

40,792

Financial StatementsStrategic ReportGovernance88 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

6 Revenue continued

Contract assets

At 1 January
Movement in year

At 31 December

2022
£’000

53
(53)

–

2021
£’000

377
(324)

53

Contract assets are included within trade and other receivables. They arise from payments made to our 
franchisees as per their contracts in advance of when we are able to recognise revenue under IFRS 15, 
which is at the point of invoice.

7 Operating profit

Operating profit is stated after charging/(crediting):

Depreciation
Amortisation
Share-based payment expense
Receipts from Government Job Retention Scheme (“furlough”)
Auditors’ remuneration:
Fees for audit of the Company
Fees for the audit of the Company’s subsidiaries
Fees for non-audit services:
Taxation services
Corporate finance services
Other assurance services

2022
£’000

1,781
2,004
535
–

24
249

80
106
10

2021
£’000

1,378
731
334
(58)

12
90

20
23
10

Of the total fee for the audit of the Company’s subsidiaries, £136,000 was paid to the Group statutory 
auditors BDO LLP. The remaining amount was paid to non-BDO LLP component auditors in the United 
States and Europe. No non-audit services were provided on a contingent fee basis. 

The following costs have been drawn to the attention of the users of the accounts due to their nature 
and materiality within the accounts.

During the year, the Group incurred professional costs of £1,011,000 in relation to the acquisitions. In 
addition, the Group incurred £686,000 in relation to re-organisation expenses which included £569,000 
costs relating to restructuring of employees and £71,000 to migrate software in line with the Group.

In 2021 the Group incurred professional costs of £114,000 in relation to the acquisitions, and wrote-off 
£73,000 of capitalised loan fees following the early re-payment of the term loan.

8 Staff costs

Wages and salaries
Social security costs
Defined contribution pension cost
Share-based payment expense

2022
£’000

15,927
1,618
302
486

18,333

The average monthly number of persons (including Directors) employed by the Group was:

Administration
Sales
Operations
Directors

Directors’ remuneration

Directors’ emoluments
Share-based payment expense

193
37
170
11

411

2022
£’000

1,649
169

1,818

2021
£’000

10,481
1,021
215
334

12,051

157
19
108
9

293

2021
£’000

889
19

908

Acquisition related-costs
Early repayment of term loan
Reorganisation expense

2022
£’000

1,011
–
686

1,697

2021
£’000

114
73
–

187

The highest paid Director’s remuneration was £485,336 which included £334,848 for gain on share 
exercises (2021: £159,146). The Board of Directors are considered to be the key management personnel. 
Their cost to the Group is £1,948,154 (2021: £990,602), after including employer’s National Insurance. 
The Company had four employees during the period (2021: two) (other than the Directors) incurring 
staff costs of £351,000 (2021: £218,000). Directors’ emoluments include £173,373 (2021: £nil) paid to 
companies controlled by Directors (see Note 29).

Financial StatementsStrategic ReportGovernance89 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

9 Share-based payments
The Company has established an LTIP in the form of equity settled share option schemes. Awards are granted and approved at the discretion of the Remuneration Committee. Awards vest on or after the third 
anniversary of their issue, based on compound growth in the underlying earnings per share of the Group for the three-year period. If the compound annual growth rate is below 8%, then none of these options 
will vest; if the compound annual growth rate is above 15%, then all of these options will vest; between 8% and 15% then a proportion of these options will vest on a straight-line basis. Currently 277 (2021: 201) 
members of staff hold options for shares in the Company under the scheme. The share-based payments expense recognised in respect of employee services received during the year was £428,000 (2021: 
£334,000). This all arises on equity-settled share-based payment transactions.

Additionally, all qualifying US and European employees have been awarded stock appreciation rights (SARs), which are conditional bonuses whose value is calculated by reference to the amount by which price 
of the Company’s ordinary shares has risen above the base price at the date of exercise. The qualifying conditions and timing of vesting are identical to the LTIP above. Currently 19 (2021: nil) members of staff hold 
options for shares in the Company under the scheme. A total of £107,000 was recognised during the year in respect of SARS. This all arises on cash-settled share-based payment transactions.

Outstanding at the beginning of the period
Granted during the period
Lapsed during the period
Exercised during the period

Outstanding at the end of the period

Exercisable at the end of the period

Share  
options

5,219,376
2,437,924
(701,596)
(946,690)

SARs

2022

–
1,126,000
(568,000)
–

5,219,376
3,563,924
(1,269,596)
(946,690)

6,009,014

558,000

6,567,014

1,457,576

–

1,457,576

Weighted
average
exercise price

71p
150p
125p
54p

106p

63p

Share  
Options

5,714,302
–
(164,273)
(330,653)

5,219,376

2,305,801

SARs

2021

–
–
–
–

–

–

5,714,302
–
(164,273)
(330,653)

5,219,376

2,305,801

Weighted
average
exercise price

70p
–
83p
52p

71p

59p

The fair value of the options and SARs granted is estimated at the date of grant using a Black-Scholes model, after taking into account the terms and conditions upon which they were granted. For options 
outstanding at the end of the period the range of exercise prices was 33p- 156.5p (2021: 33p-88p), and the weighted average remaining contractual life was 7.7 years (2021: 7.4 years).
In order to facilitate the Programme, the Company established an onshore discretionary employee benefit trust (the “EBT”), which conducts market purchases of Ordinary Shares to satisfy potential future option 
exercises by employees (but not directors). The Black-Scholes pricing model is applied on the granting dates of options, as shown in the table below. Expected volatility for the Black-Scholes valuations has been 
determined using the Company’s share price in the 12 months preceding the grant date; and for the Mark-to-Market using the Company’s share price from 12 months prior to date of grant to 31 December 2022.
The total carrying amount at the end of the period for liabilities arising from share-based payment transactions is £107,000. The total intrinsic value at end the of the period for the 1,457,576 exercisable share 
options is £1,955,000.

Option pricing models

Closing share price, £
Exercise price, £
Risk-free interest rate
Expected life of option (years)
Volatility
Dividend yield

Black-Scholes
10 March
2022

Black-Scholes  
29 September
2022

Black-Scholes  
2 November
2022

Mark to Market 
10 March
2022

1.52
1.50
3.75%
6.5
27.3%
1%

1.52
1.52
3.81%
6.5
27.4%
1%

1.57
1.57
2.86%
6.5
27.3%
1%

2.00
1.50
3.96%
6.5
31.0%
1%

Financial StatementsStrategic ReportGovernance90 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

10 Finance expense

Interest element on lease agreements
Loan interest

11 Corporation tax

Current tax expense
Current tax on profits for the period
Adjustment for prior period
Deferred tax expense
Origination and reversal (see Note 25)

Total tax expense

Accounting profit multiplied by the UK statutory rate of corporation tax
Income not taxable in determining taxable profits
Effect of change in deferred tax rate
Different tax rates applied in overseas jurisdictions
Adjustment for prior period

Total tax expense

Effective tax rate

2022
£’000

119
116

235

2022
£’000

2,509
(44)

(504)

1,961

1,953
(401)
–
453
(44)

1,961

19%

12 Earnings per share
Basic earnings per share amounts are calculated by dividing profit for the year attributable to Ordinary 
equity holders of the Parent Company by the weighted average number of Ordinary Shares outstanding 
during the year.

Diluted earnings per share are calculated by dividing the profit attributable to Ordinary equity holders of 
the Parent Company by the weighted average number of Ordinary Shares outstanding during the year 
plus the weighted average number of Ordinary Shares that would have been issued on the conversion 
of all dilutive share options at the start of the period or, if later, the date of issue.

2022 
Continuing 
Operations
£’000

2022 
Discontinuing 
Operations
£’000

2021 
Continuing 
Operations
£’000

2021 
Discontinuing 
Operations
£’000

2022  
Total
£’000

2021  
Total
£’000

Profit attributable to owners of the 
Parent Company
Non-recurring costs (Note 5,7)
Amortisation of acquired 
intangibles (Note 13)
Change in the fair value of 
deferred consideration (Note 23)
Share-based payment expense 
(Note 9)
Tax on adjusting items

Adjusted profit attributable to 
owners of the Parent Company

6,673
1,708

1,504

(1,232)

510
(595)

1,645
–

8,318
1,708

2,459
187

1,775
–

4,233
187

–

–

1,504

393

(1,232)

(223)

25
(5)

535
(600)

302
391

–

–

32
(4)

393

(223)

334
387

8,568

1,665 10,233

3,509

1,803

5,311

2021
£’000

159
133

292

2021
£’000

796
(103)

849

1,542

1,097
(150)
621
–
(29)

1,542

27%

The Finance Act 2020, which was substantively enacted in June 2021, increased the UK rate of 
corporation tax from 19% to 25% from April 2023. Therefore, the future rate of UK corporation tax of 25% 
has been used when calculating UK deferred tax at the reporting date. A rate of 27.15% has been used 
when calculating the US and a blended rate of 26% for intangibles acquired during the period based 
upon the geography of the assets.

Financial StatementsStrategic ReportGovernance91

Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

12 Earnings per share continued

Basic weighted average number of shares
Dilutive effect of share options

Diluted weighted average number of shares

Basic earnings per share
Diluted earnings per share
Adjusted earnings per share
Adjusted diluted earnings per share

13 Intangible assets

Cost
At 1 January 2021
Additions

At 31 December 2021
Additions
Transfer to assets held for sale
Foreign exchange rate movements

At 31 December 2022

Amortisation
At 1 January 2021
Charge for year

At 31 December 2021
Charge for year
Transfer to assets held for sale
Foreign exchange rate movements

At 31 December 2022

Net book value
At 31 December 2022

At 31 December 2021

At 1 January 2021

Number

Number

Number

Number

Number

Number

122,126,350
2,042,848

122,126,350
2,042,848

122,126,350
2,042,848

95,767,863
2,600,637

95,767,863
2,600,637

95,767,863
2,600,637

124,169,198

124,169,198

124,169,198

98,368,500

98,368,500

98,368,500

Pence

5.46
5.37
7.02
6.90

Pence

1.35
1.33
1.36
1.34

Goodwill
£’000

23,301
824

24,125
35,526
(1,315)
5

58,341

–
–

–
–
–
–

–

58,341

24,125

23,301

Pence

6.81
6.70
8.38
8.24

Pence

2.57
2.50
3.66
3.57

Brands, trademarks 
& other intangibles
£’000

Customer
relationships
£’000

10,081
–

10,081
11,984
(763)
–

21,302

(1,791)
–

(1,791)
(737)
–
–

(2,528)

18,774

8,290

8,290

3,022
–

3,022
1,151
–
5

4,178

(1,025)
(393)

(1,418)
(420)
–
(1)

(1,839)

2,339

1,604

1,997

Pence

1.85
1.80
1.88
1.83

Software
£’000

1,550
430

1,980
5,252
(53)
11

7,190

(382)
(339)

(721)
(847)
37
–

(1,531)

5,659

1,259

1,168

Pence

4.42
4.30
5.55
5.40

Total
£’000

37,954
1,254

39,208
53,913
(2,131)
21

91,011

(3,198)
(732)

(3,930)
(2,004)
37
(1)

(5,898)

85,113

35,278

34,756

Financial StatementsStrategic ReportGovernance92 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

13 Intangible assets continued
Carrying amount of assets with indefinite useful lives

Metro Rod
Filta Group
Willow Pumps
Azura
B2C
Foreign exchange movement

Goodwill
£’000

18,174
35,494
3,812
856
–
5

58,341

Indefinite life
intangibles
£’000

4,750
2,301
2,777
–
–
–

9,828

2022
£’000

22,924
37,795
6,589
856
–
5

68,169

Goodwill
£’000

18,174
–
3,812
823
1,315
–

24,124

Indefinite life
intangibles
£’000

4,750
–
2,777
–
763
–

8,290

2021
£’000

22,924
–
6,589
823
2,078
–

32,414

The key assumptions for the value-in-use calculations are those regarding the discount rates and expected changes to operating results and cash flows during the period of five years from the statement of 
financial position dates.

Management estimate discount rates using pre-tax rates that reflect current market assessments of the time value of money and the risks in relation to the CGU. In the current year a rate of 11.1% (2021: 11.1%) was 
used. The Directors believe that the risk profiles of the divisions are broadly similar, even given their operational and geographic natures.

Changes in operating results and cash flows including the sales of franchises and the level of sales of the franchisees, are based on past results and expectations of future performance. The Group prepares cash 
flow forecasts for the next five years derived from the most recent budgets and long-term business plans which have been approved by the Board of Directors. The key assumptions used for estimating cash flow 
projections are those relating to revenue growth and operating margin.

For our B2B businesses revenue growth rates have been set at between 5% and 10%. For our B2C brands franchisee recruitment and churn is consistent with historical averages, with the revenue growth being 
driven by the net new franchisees being introduced to the networks. The operating margins are based on the current operational margins, with the exception of Metro Rod, where we have forecast changes in 
operating margins based on our rebate schemes. A 2% perpetual growth rate has been assumed when extrapolating cash flow projections beyond the five-year period used in the long-term business plans, on 
the basis that this is a reasonable long-term growth rate for the UK and US economies. Based on the calculations prepared the recoverable amount for all CGUs exceed their carrying amount.

The recoverable amounts are not considered to be sensitive to reasonably possible changes in the discount rate or growth rates. The Directors do not believe that there is currently a reasonably possible change 
of key assumptions that would cause the CGUs carrying amount to exceed its recoverable amount.

Financial StatementsStrategic ReportGovernance93 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

14 Property, plant and equipment

Freehold
property
£’000

Leasehold
improvements
£’000

Fixtures
and fittings
£’000

Computer
equipment
£’000

Motor
vehicles
£’000

Plant and
equipment
£’000

Cost
At 1 January 2021

Reclassified (to)/from ROU
Additions on Acquisition
Additions
Disposals

At 31 December 2021

Reclassified (to)/from ROU
Additions on Acquisition
Additions
Disposals
Transfer to assets held for sale
Foreign exchange 

At 31 December 2022

Depreciation
At 1 January 2021
Reclassified (to)/from ROU
Charge for year
Disposals

At 31 December 2021

Reclassified (to)/from ROU
Charge for year
Disposals
Transfer to assets held for resale
Foreign exchange

At 31 December 2022

Net book value
At 31 December 2022

At 31 December 2021

At 1 January 2021

The Company has no fixed assets at 31 December 2022 or 31 December 2021.

“ROU” assets are those categorised as Right of Use. Please see Note 15.

–

–
–
–
–

–

–
758
–
–
–
63

821

–
–
–
–

–

–
(26)
–
–
–

(26)

795

–

–

331

–
–
15
–

346

–
20
3
–
(113)
–

256

(163)
–
(30)
–

(193)

–
(26)
–
113
–

185

–
–
11
–

196

–
20
30
–
(63)
1

184

(159)
–
(18)
–

(177)

–
(32)
–
63
–

(106)

(146)

150

153

168

38

19

26

390

39
10
70
–

509

–
63
87
–
(110)
2

551

(268)
(32)
(61)
–

(361)

–
(86)
–
107
–

(340)

211

148

122

Total
£’000

2,419

415
10
1,748
(131)

4,461

169
1,147
422
(499)
(474)
73

863

270
–
1,471
(123)

2,481

169
29
168
(399)
(50)
3

650

106
–
181
(8)

929

–
257
134
(100)
(138)
4

2,402

1,086

5,299

(272)
(222)
(239)
103

(630)

(94)
(378)
194
36
–

(872)

1,529

1,851

591

(282)
(63)
(151)
6

(490)

–
(218)
48
60
(1)

(601)

485

439

368

(1,144)
(317)
(499)
109

(1,851)

(94)
(766)
242
379
(1)

(2,091)

3,208

2,610

1,275

Financial StatementsStrategic ReportGovernance94 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

15 Right of use assets

Amounts recognised in profit and loss

Cost
At 1 January 2021
Reclassified (to)/from PPE
Additions on acquisition
Additions
Disposals

At 31 December 2021

Reclassified (to)/from PPE
Additions on acquisition
Additions
Disposals
Transfer to assets held for resale
Foreign exchange movements

At 31 December 2022

Depreciation
At 1 January 2021
Reclassified (to)/from PPE
Accumulation at acquisition
Charge for year
Disposals

At 31 December 2021

Reclassified (to)/from PPE
Accumulation at acquisition
Charge for year
Disposals
Transfer to assets held for resale
Foreign exchange movements

At 31 December 2022

Net book value
At 31 December 2022

At 31 December 2021

At 1 January 2021

Land
and 
buildings
£’000

2,406
–
104
199
–

2,709

–
119
266
(34)
(316)
–

Motor
vehicles
£’000

Plant and
equipment
£’000

3,004
(270)
–
204
(486)

2,452

(169)
534
302
(113)
(960)
7

455
(145)
–
200
(118)

392

–
3
7
–
(32)
–

2,744

2,053

370

(1,119)
–
(39)
(329)
–

(1,487)

–
–
(425)
34
264
–

(1,614)

1,130

1,222

1,287

(1,258)
222
–
(473)
239

(1,270)

94
–
(538)
98
736
(1)

(881)

1,172

1,182

1,746

Total
£’000

5,865
(415)
104
603
(604)

5,553

(169)
656
575
(147)
(1,308)
7

5,167

(2,485)
317
(39)
(879)
256

(2,830)

94
–
(1,025)
132
1,031
(1)

(108)
95
–
(77)
17

(73)

–
–
(62)
–
31
–

(104)

(2,599)

266

319

347

2,568

2,723

3,380

Depreciation expense on right-of-use assets
Interest expense on lease liabilities
Expense relating to short-term leases
Expense relating to leases of low value assets
Expense relating to variable lease payments not included in the 
measurement of the lease liability
Income from sub-leasing right of use assets

2022
£’000

1,025
119
277
–

–
–

2021
£’000

879
152
149
–

–
–

16 Contracts acquisition costs
The Group capitalises incremental costs to obtain contracts with customers where it is expected these 
costs will be recoverable. Incremental costs to obtain contracts with customers are considered those 
which would not have been incurred of the contract had not been obtained. For the Group, these costs 
relate primarily to third party broker fees. The Group has elected to use the practical expedient as 
allowed by IFRS 15 whereby such costs will be expensed as incurred where the expected amortisation 
period one year or less. Where the amortisation period is greater than one year, these costs are 
amortised over the contractual term on a systematic basis consistent with the transfer of the underlying 
goods and services to which these costs relate. Expense recognised in 2022 was £110,000 (2021: £nil) 
whilst impairment of capitalised contract costs was £nil in 2022 (2021: nil).

The amount of capitalised contract cost expected to be recovered after more than one year is £402,000 
(2021: £nil).

17 Inventories

Group

Finished goods and goods for resale

2022
£’000

1,989

2021
£’000

908

All amounts are carried at cost and therefore no amounts are carried at fair value less costs to sell. 
There are no material stock provisions at either period end. No material amounts have been written-off 
in either year ended 31 December 2022 or 31 December 2021 within the income statement of the Group 
£9.5m of inventories were recognised as an expense within the year (2021: £6.9m).

“PPE” assets are those categorised as Property, Plant & Equipment. Please see Note 14.

Financial StatementsStrategic ReportGovernance95 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

18 Trade and other receivables
The Group applies the IFRS 9 simplified approach to measuring expected credit losses using a lifetime 
expected credit loss provision for trade receivables and contract assets. To measure expected credit 
losses on a collective basis, trade receivables and contract assets are grouped separately. Our contract 
assets represent assets with our franchise network, therefore the assets are reviewed on the basis of 
the health of individual franchisees.

The expected loss rates are based on the Group’s historical credit losses experienced over the three-
year period prior to the period end. The historical loss rates are then adjusted for current and forward-
looking information on macroeconomic factors affecting the Group’s customers. The differing segmental 
risks to which the Group is exposed in respect of the customer base have been considered.

Credit loss provision:
Brought forward
Additions on acquisition
Provision for the year
Utilised
Foreign exchange movement

Carried forward

2022
£’000

Gross

15,349
2,795
741
596

19,481

No provision
Low risk
Medium risk
High risk

Total

2022
%

2022
£’000

2022
£’000

Provision

Net

– 15,349
2,638
503
98

(157)
(238)
(498)

0%
6%
32%
84%

5%

2021
£’000

Gross

12,109
1,189
1,819
386

(893) 18,588

15,503

2021
%

2021
£’000

2021
£’000

Provision

Net

0%
17%
10%
73%

4%

–
(198)
(180)
(283)

12,109
991
1,639
103

(661)

14,842

In relation to the Company, the credit risk for amounts owed by Group undertakings has not increased 
significantly since their initial recognition. No expected credit loss provision has been recognised on the 
basis of the significant net assets and positive cash flows of subsidiaries.

Group

Non-current other receivables

Trade receivables
Provision at the year end
Other receivables

Total financial assets other than cash and cash equivalents
Contract assets
Prepayments

Total current trade and other receivables

Total trade and other receivables

2022
£’000

811

19,481
(893)
2,650

21,238
–
422

21,660

22,471

2021
£’000

182

15,503
(661)
1,371

16,213
53
248

16,514

16,696

The ageing of the trade receivables is as follows:
Due
Past due
0-30 days
31-60 days
61-90 days
91-120 days
121+ days
Past due and impaired
Due
0-30 days
31-60 days
61-90 days
91-120 days
121+ days

Total

Company

Amounts owed by Group undertakings
Prepayments
Corporation tax

Total current trade and other receivables

2022
£’000

(532)
(259)
(341)
244
(5)

(893)

2022
£’000

10,296

3,234
987
744
505
3,166

–
7
7
5
3
527

2021
£’000

(807)
–
(141)
287
–

(661)

2021
£’000

9,434

1,335
787
292
210
2,548

–
11
32
239
85
530

19,481

15,503

2022
£’000

–
11
1,257

1,268

2021
£’000

–
10
849

859

Company amounts owed by Group undertakings are interest free and due on demand.

Financial StatementsStrategic ReportGovernance96 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

19 Trade and other payables

Group

Current
Trade payables
Accruals
Other creditors
Social security and other taxes

Total trade and other payables

Company

Trade payables
Accruals
Other creditors
Social security and other taxes
Amounts owed to Group undertakings*

Total trade and other payables

2022
£’000

6,542
7,782
2,723
1,113

18,160

2022
£’000

122
293
11
42
4,063

4,531

2021
£’000

4,372
5,622
957
1,193

12,144

 Restated 
2021
£’000

84
280
8
39
770

1,181

20 Deferred income
Deferred income relates to certain performance obligations from franchise sales that are deferred over 
the life of the franchise agreement. The deferral period is 10 years in North America and 5 years in the 
UK and mainland Europe. Revenue is recognised equally over the deferral period. 

At 1 January
Additions on acquisition
New franchise agreements
Utilisation
Foreign exchange

At 31 December

Current
Non-current

Total deferred income

2022
£’000

–
2,359
1,678
(1,708)
222

2,551

2022
£’000

807
1,744

2,551

2021
£’000

–
–
–
–
–

–

2021
£’000

–
–

–

*  

This relates to the prior period correction of the share-based payment charge to subsidiaries. Please refer to note 26 for 
further detail on this adjustment.

Carrying values approximate to fair value. Included within other creditors is an amount of £192,000 
(2021: £162,000) which represents the net payable in relation to the National Advertising Funds.

21 Loans and borrowings
At the year end, the Group had cash of £10.8m and an unutilised £5m RCF, which runs until April 2023. 
The bank facilities are secured by a floating charge over the assets of the Group. The Group has set 
up an asset financing scheme with HSBC plc for the use of Metro Rod franchisees, primarily for the 
purchase of vans and tankers. The Group supports this scheme, on a step-in basis, up to a total value 
of £1m. In the event of a default of a franchisee, the Group would step-in and have the rights of the 
financed asset, and the obligation of the liability. At the year end, £0.4m (2021: £0.6m) had been  
lent through this scheme. There are no expected credit losses to recognise in respect of the asset 
financing scheme.

Financial StatementsStrategic ReportGovernance97 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

22 Discontinuing operations
Following a strategic review the Company has instructed finnCap Cavendish to assist in finding a buyer 
for the B2C business. Having considered the guidance in IFRS 5 the standard requires that we disclose 
the assets and liabilities of this division as held for sale, given, amongst other things, that the sale is 
highly probable, that management are committed to a plan to sell, the programme has been initiated 
and the division is ready for sale in its present condition.

24 Lease liabilities

Group

Current
Non-current (between 1 and 5 years)

Total lease liabilities

Assets held for sale
Intangible assets 
Property, plant and equipment 
Right-of-use assets 
Inventories 
Trade and other receivables
Deferred tax asset 

Total Assets held for sale

Liabilities held for sale
Trade and other payables 
Obligations under leases 
Current tax liability 

Total Liabilities held for sale

23 Contingent consideration

Group and Company

Contingent deferred consideration

2022  
£’000

2021  
£’000

2,094
95
277
763
2,301
46

5,576

1,097
299
390

1,786

2022
£’000

–

–
–
–
–
–
–

–

–
–
–

–

2021
£’000

2,913

At 1 January 2021

Additions on acquisition
Additions
Interest expense
Lease payments

At 31 December 2021

Additions on acquisition
Additions
Interest expense
Lease payments
Disposals
Transfer to liabilities held for resale
Foreign exchange movements

At 31 December 2022

The Company has no lease liabilities.

On May 25 2022, we announced the early settlement of the contingent consideration relating to 
the 2019 acquisition of Willow Pumps. Under the terms of the original acquisition agreement, further 
consideration of up to £7.5m was payable in respect of the five years to 31 December 2024, linked to 
sales and profits growth over the period.

The initial deferred consideration was established at £3.58m at the time of the acquisition, and 
subsequently revalued to £2.91m at December 2021, based on the long-term forecasts produced by 
management. During 2022 £345,000 was paid in respect of the performance conditions met in 2021. A 
further £1.34m was paid as a result of a Deed of Variation during the year to fully settle this liability. The 
net gain of £1.2m has been taken to the income statement within administrative expenses.

2022
£’000

831
1,626

2,457

Plant and
equipment
£’000

304

–
200
17
(211)

310

3
7
7
(50)
–
(1)
–

276

2021
£’000

754
1,780

2,534

Total
£’000

3,137

68
583
152
(1,406)

2,534

697
565
119
(1,156)
(11)
(298)
7

2,457

Land &
Buildings
£’000

1,330

68
199
42
(366)

1,273

126
261
38
(463)
–
(54)
–

1,181

Motor
vehicles
£’000

1,503

–
184
93
(829)

951

568
297
74
(643)
(11)
(243)
7

1,000

Financial StatementsStrategic ReportGovernance98 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

25 Deferred tax liability
Deferred tax is calculated in full on temporary differences under the liability method using a tax rate 
of 25% UK, 27% US and a blended rate of 26% for intangibles acquired during the period given their 
different geographical locations (2021: 25%).

27 Subsidiaries & audit exemption
The fixed asset investments held by the Company are as follows:

Cost
At 1 January 2021 (*restated)
Additions in year (*restated)

At 31 December 2021 (*restated)
Additions in year
Assets held for sale

At 31 December 2022

£’000

41,469
1,354

42,823
51,331
(2,564)

91,590

* 

This relates to the prior period correction of the share-based payment charge to subsidiaries. Please refer to note 26 for 
further detail on this adjustment.

Intangibles
£’000

Losses
£’000

Accelerated 
allowances
£’000

Provisions
£’000

Group

At 1 January 2021

Acquired in the year
Recognised through the statement of 
changes in equity
Credit/(charge) in the year

At 31 December 2021

(1,955)

–

–
(519)

(2,474)

–

–

–
–

–

Acquired in the year
Recognised through the statement of 
changes in equity
Foreign exchange
Transfer to assets held for resale
Credit/(charge) in the year

(4,498)

1,163

–
–
–
408

–
–
–
(31)

112

(1)

–
(425)

(314)

(312)

–
(2)
36
162

Share-
based 
payment
£’000

88

–

463
95

646

Total
£’000

(1752)

(1)

463
(849)

(2,139)

3

–

–
–

3

497

–

(3,150)

–
55
–
(95)

334
–
(82)
60

334
53
(46)
504

At 31 December 2022

(6,564)

1,132

(430)

460

958

(4,444)

26 Prior period restatement
During the year ended 31 December 2022 a material error was identified in relation to the Company’s 
fixed asset investments and other payables. An error arose in relation to the treatment of share-based 
payments charges from the Company to its subsidiaries. These had been recognised in the December 
2021 accounts as a cumulative £670,000 reduction in inter-company payables, rather than as a 
cumulative £670,000 increase in fixed asset investments in the subsidiaries. There is no change to profit 
or reserves.

Financial StatementsStrategic ReportGovernance99 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

27 Subsidiaries continued
The subsidiaries of the Company, all of which are 100% owned, which have been included in the consolidated financial statements, are as follows:

Name

Metro Rod Limited1,2
ChipsAway International Limited1,2
Oven Clean Domestic Limited1,2
The Handyman Van Limited1,2
Barking Mad Limited1,2
The Filta Group Limited1,3
The Filta Group Incorporated4
Filta Environmental Canada Limited5
Filta Europe BV6
FiltaFry Deutschland GmbH7
Willow Pumps Limited1,2
MRE Drainage Limited1,2
MRB Drainage Limited1,2
Azura Group Limited1,2
WPL Group Holdings Limited1,2
Filta Group Holdings Limited1,3
Oven Clean (Ontario) Limited1,2
Kemac Services Limited1,2
Metro Plumb Limited1,2
FB Holdings Limited1,2
DentsAway Limited1,2
Edwin Investments Limited1,2
Willow Drainage Limited1,2
Azura Design Studio Limited1,2
Azura Business Solutions Limited1,2
Filta Refridgeration Limited1,3
FiltaFry Limited1,3
Watbio Holdings Limited1,3
Watbio Limited1,3
Watling Hope Installations Limited1,3
Environmental Biotech Limited1,3
M&M Asset Maintenance Limited1,3
Grease Management Limited1,3

All holdings are of ordinary shares.

Principal activity

Operation and management of a franchise business
Operation and management of a franchise business
Operation and management of a franchise business
Operation and management of a franchise business
Operation and management of a franchise business
Operation and management of a franchise business
Operation and management of a franchise business
Operation and management of a franchise business
Operation and management of a franchise business
Operation and management of a franchise business
Operation and management of a pump services business
Operator of drainage franchise
Operator of drainage franchise
Provider of IT solutions to franchise businesses
Intermediate holding company
Intermediate holding company
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant

2022
%

100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100

2021
%

100
100
100
100
100
–
–
–
–
–
100
100
100
100
100
–
100
100
100
100
100
100
100
100
100
–
–
–
–
–
–
–
–

Financial StatementsStrategic ReportGovernance100 Franchise Brands plc Annual Report and Accounts 2022

Notes forming part of the Financial Statements continued
For the year ended 31 December 2022

27 Subsidiaries continued
Notes:
1. 

The UK subsidiaries of the Company are exempt from the requirements of the UK Companies Act 2006 relating to the audit 
of individual accounts by virtue of s479a of the Act. The outstanding liabilities at 31 December 2022 of those subsidiaries 
have been guaranteed by the Company pursuant to s479A to s479C of the Act. In the opinion of the Directors, the 
possibility of the guarantee being called upon is remote. 

2.  The registered office and principal place of business is Ashwood Court, Tytherington Business Park, Macclesfield, SK10 2XF.
3.  The registered office and principal place of business is The Locks, Hillmorton, Rugby, CV21 4PP. 
4. 

The registered office and principal place of business is 7075 Kingspointe Parkway, Suite 1, Orlando, Florida 32819 
United States.

5.  The registered office and principal place of business is 27th Floor, P.O. Box 49123, 595 Burrard Street, Vancouver, British 

Columbia, V7X 1J2 Canada. 

6.  The registered office and principal place of business is Debbeshoek 14B, 7071XK Ulft, Netherlands. 
The registered office and principal place of business is Pliniusstrasse 8, 48488 Emsburen, Germany. 
7. 

28 Share capital and other reserves

Allotted, called up and fully paid

At 1 January
Placing
Acquisition of Filta Group plc
Acquisition of Azura Group Limited
Exercise of share options

At 31 December

2022
£’000

480
–
169
–
3

652

2021
£’000

479
–
–
1
–

480

2022
No. of shares

95,865,609
–
33,788,008
– 
657,495

2021
No. of shares

95,758,470
–
–
107,139
–

130,311,112

95,865,609

EBT reserve: This represents the amount that the Company paid for its own shares held in the EBT. 
During the year, the EBT purchased 1,852,870 Ordinary Shares (2021: 394,268 Ordinary Shares) at 
an average price of 143 pence per share (2021: 140 pence per share). 301,427 Ordinary Shares (2021: 
350,653 Ordinary Shares) have been used to satisfy the exercise of options. Accordingly, at the year 
end the EBT held 1,770,683 Ordinary Shares (2021: 219,240 Ordinary Shares) which represents 1.36% of 
the Company’s current issued share capital.

Movements on these reserves are set out in the consolidated statement of changes in equity.

29 Related party transactions
Renumeration of Directors and other transactions

During the year the Group employed family members of two of the Directors. The total remuneration 
paid was the same as other employees at an equivalent level in the organisation. During the year 
£173,373 was paid to Roxanna Inc, a company which Jason Sayers is a director of under a consultancy 
arrangement with Filta US in relation to Jason Sayer’s fee. This is included within the director’s 
remuneration. There are no other transactions with directors.

Notes payable to related party

On 31 January 2018, FiltaFry Deutschland GmbH entered into notes totalling £48,201, bearing interest at 
2.5%, with companies which held the master licences acquired in the acquisition. The managing director 
of FiltaFry Deutschland GmbH is the sole director of one of these companies. The notes mature on 
31 January 2023 and include the right to repay early without penalty. At the year end the total amount 
outstanding under these notes was £25,004. This amount is classified within borrowings.

Share capital comprises the nominal value of the Company’s Ordinary Shares of 0.5 pence each. During 
the year the Group issued 33,788,008 as consideration for the acquisition of Filta Group Holdings plc.

Interest accrued on the notes amounted to £602 at 31 December 2022 (2021: £1,171).

Share premium: The share premium reserve is the premium paid on the Company’s 0.5 pence  
Ordinary Shares.

30 Dividends

Share-based payment reserve: The share-based payment reserve represents the movement in cost of 
equity-settled transactions in relation to the long-term incentive plan.

Merger reserve: The merger reserve represents the premium above the nominal value of the equity 
issued as part of the consideration in relation to acquisitions.

Final 2021 dividend of 0.90p per Ordinary Share paid and declared  
(2021: Final 2020 dividend of 0.80p)
Interim dividend of 0.90p per Ordinary Share paid and declared (2021: 0.60p)

2022
£’000

1,169
1,170

2,339

2021
£’000

766
575

1,341

A final dividend of 1.10 pence per share is proposed.

Financial StatementsStrategic ReportGovernance101 Franchise Brands plc Annual Report and Accounts 2022

Five-Year Financial Summary (Unaudited)
For the year ended 31 December 2022

Five-year financial summary

Statutory revenue

Adjusted EBITDA

Depreciation & Amortisation of software
Finance expense

Adjusted profit before tax

Tax expense

Adjusted profit after tax

Amortisation of acquired intangibles
Other gains & losses
Share-based payment
Non-recurring items
Tax on adjusting items

Statutory profit

Basic EPS
Adjusted basic EPS
Dividend

2022
£’000

99,152

15,281

(2,281)
(206)

12,794

(2,561)

10,233

(1,504)
1,232
(535)
(1,708)
600

8,318

6.81p
8.38p
2.00p

2021
£’000

2020
£’000

57,690

49,287

8,474

(1,716)
(292)

6,465

(1,154)

5,311

(393)
223
(334)
(187)
(387)

4,233

4.42p
5.55p
1.50p

6,640

(1,357)
(446)

4,836

(899)

3,937

(393)
151
(205)
(707)
9

2,793

3.09p
4.35p
1.10p

2019
£’000

44,013

5,182

(755)
(357)

4,069

(687)

3,382

(260)
(26)
(238)
(270)
121

2,710

3.48p
4.34p
0.95p

2018
Restated
£’000

35,470

4,003

(447)
(340)

3,216

(603)

2,612

(216)
–
(138)
–
67

2,325

2.99p
3.36p
0.67p

Financial StatementsStrategic ReportGovernance102 Franchise Brands plc Annual Report and Accounts 2022

Company Information

DIRECTORS AND COMPANY SECRETARY

Stephen Glen Hemsley
Andrew John Mallows
Peter John Molloy
Jason Charles Sayers
Timothy (“Tim”) John Harris
Colin David Rees
Julia Rosalind Choudhury
Robin (“Rob”) Christian Bellhouse
Andrew (“Andy”) Vincent Guilio Brattesani 
David John Poutney
Nigel William Wray
Mark Andrew Peters

Executive Chairman
Interim Chief Financial Officer
Managing Director, B2B Division
Managing Director, Filta International
Managing Director, B2C Division
Chief Information Officer
Corporate Development Director
Non-executive Director
Non-executive Director
Non-executive Director
Non-executive Director
Company Secretary

REGISTERED OFFICE AND PRINCIPAL PLACE OF BUSINESS

Ashwood Court
Springwood Close
Tytherington Business Park
Macclesfield
SK10 2XF

NOMINATED ADVISER AND JOINT BROKER

LEGAL ADVISOR

Gateley Plc
One Eleven Edmund Street
Birmingham
B3 2HJ

FINANCIAL PUBLIC RELATIONS ADVISERS

MHP
6 Agar Street
London
WC2N 4HN

REGISTRARS
SLC Registrars
P.O. Box 5222
Lancing
BN99 9FG

BANKERS
HSBC Bank plc
8 Canada Square
London
E14 5HQ

Allenby Capital Limited
5 St. Helen’s Place
London
EC3A 6AB

JOINT BROKER

Dowgate Capital Limited
15 Fetter Lane
London
EC4A 1BW

AUDITOR

BDO LLP
3 Hardman Street
Manchester
M3 3AT

Financial StatementsStrategic ReportGovernanceFranchise Brands plc
Ashwood Court
Springwood Close,
Tytherington Business Park
Macclesfield
Cheshire
SK10 2XF