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Franchise Brands

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FY2019 Annual Report · Franchise Brands
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BUSINESS

 builders

annual report and accounts 2019

 
 
 
 
 
 
 
 
BUILDING

 Scale

Franchise Brands is focused on 
building market-leading service 
businesses in selected customer 
segments using primarily a franchised 
model.

We give our franchisees the support, specialist 
expertise and tools they need to grow their 
businesses. if they grow, we grow.

For More inForMation Visit

WWW.FranchiseBrands.co.uK

STRATEGIC REPORT

01
02
04
08
10
12

highlights
at a Glance 
chairman’s statement 
strategy and Business Model 
strategy in action 
B2B review 
 − Willow pumps 
 − Metro rod 
B2c review 
 − consumer services 
18
Financial review 
environmental, social and Governance  21
our Values 
22
24
corporate responsibility 
24
 − stakeholder engagement 
26
 − developing inspiring leaders 
28
 − training apprentices 
30
 − Franchisee engagement 
principal risks and uncertainties 
32

16

GOVERNANCE

Board of directors 
chairman’s introduction to  
Governance
corporate Governance 
directors’ remuneration report 
directors’ report 
directors’ responsibilities statement 

34
36 

37
41
43
45

FINANCIAL STATEMENTS

51 

46 

52 

50 

independent auditor’s report to the  
Members of Franchise Brands plc 
consolidated statement of  
comprehensive income 
consolidated statement of  
Financial position 
company statement of  
Financial position 
consolidated statement of cash Flows  53
54
company statement of cash Flows 
consolidated and company  
55 
statement of changes in equity 
notes forming part of the  
Financial statements 
Five Year Financial summary  
(unaudited) 
company information 
notes

77
78

56 

76 

strategic report

Governance

Financial statements

Financial hiGhliGhts

operational hiGhliGhts

reVenue
+24%

adJusted eBitda*
+29%

£44.0m

2018: £35.5m

£5.2m

2018: £4.0m

proFit BeFore taX
+14%

£3.3m

2018: £2.9m

diVidend  
per share
+42%

0.95p

2018: 0.67p

adJusted  
earninGs  
per share*
+29%
4.34p

2018: 3.36p

proForMa incoMe 
stateMent 
GearinG**

1.41x

2018: 1.24x

•  Metro rod’s Vision 2023 

strategy continues to drive our 
organic growth.

•  Metro rod’s system sales growth 

accelerated to 14% in 2019.

•  45% of Metro rod franchisees 
achieved annual sales above 
£1m.

•  continued investment by Metro 
rod franchisees in capacity. 

•  acquisition of Willow pumps  
to expand Metro rod’s range  
of services to the commercial 
market. 

•  creation of B2B division with 
Metro rod, Metro plumb and 
Willow pumps.

•  creation of B2c division to 

facilitate future acquisitions and 
maximise efficiencies.

•  improved franchise recruitment 
in the combined B2c networks.

“adjusted” items are before amortisation of acquired intangibles, acquisition-related costs, and the share-based payment expense.

*  
**  pro-forma income statement gearing is calculated by dividing adjusted net debt by pro-forma adjusted eBitda (including Willow pumps  

for 12 months).

Franchise Brands plc
annual report and accounts 2019

01

at a Glance

A GROWING

    Portfolio

Franchise Brands’ portfolio  
of market-leading businesses 
grew in 2019 with the acquisition 
of Willow pumps.

the Group currently has a combined network  
of almost 450 franchisees across five franchise 
brands in the uK. 

the addition of Willow pumps represented an 
important step in expanding Metro rod and Metro 
plumb’s range of services to the commercial market. 

the Group is now organised into two divisions: 
B2B and B2c. this divisional organisation is 
designed to provide a greater focus and structure 
to support the strategic development of our B2B 
and B2c brands. 

02

Franchise Brands plc
annual report and accounts 2019

B2B

Founded in 1983, commercial 
drainage specialist Metro Rod  
is the leading provider of  
drain clearance, repair and 
maintenance services. these 
services are provided by  
42 franchisees across the uK. 
Metro Plumb provides plumbing 
services and has 3 independent 
franchisees.

Metro rod serves national business customers 
across a range of sectors, including facilities 
management, retail, hospitality and insurance,  
as well as public sectors such as social housing 
and education. 

sYsteM sales

adJusted eBitda* 

£41.3m

£3.2m

Franchisees

45 

see pages 14 and 15 

* divisional adjusted eBitda excludes Group overheads,  
and is stated before share-based payment expense. 

strategic report

Governance

Financial statements

B2B

B2C

Founded in 1997, Willow Pumps 
is a leading pump supply, 
installation and servicing 
business, with a below-ground 
and above-ground capability. 
Franchise Brands acquired 
Willow pumps in 2019 to help 
expand Metro rod and Metro 
plumb’s range of services. 

Willow pumps designs, supplies and installs 
pumping stations. it also has a high-quality 
service and maintenance client base and a 
growing above-ground capability. 

ChipsAway, Ovenclean and 
Barking Mad each provide a 
high level of service to retail 
customers of a similar cohort, 
in the areas of car paintwork 
repairs, domestic oven cleaning 
and dog home boarding. all our 
B2c brands are well established 
with a long trading history. 

our B2c brands benefit in particular from the 
Group’s shared support services. this allows 
our B2c management team to focus on growing 
their networks and supporting their 
franchisees.

reVenue

£3.8m

Gross MarGin

33%

adJusted eBitda*

£0.5m

Gross proFit

£5.5m

adJusted eBitda* 

£2.5m

uK Franchisees

404

see pages 12 and 13

see pages 16 and 17

Franchise Brands plc
annual report and accounts 2019

03

chairman’s statement

BUILDING
 Momentum

2019 has seen us successfully build the 
business both organically and by acquisition. 
organic growth has been driven by an 
acceleration in the rate of system sales growth 
at Metro rod and Metro plumb and a recovery 
in the rate of franchise recruitment in the 
newly formed B2c division.

We are also very pleased to have acquired Willow 
pumps, which has allowed us to begin expanding the 
range of services that we offer to both Metro rod and 
Metro plumb’s commercial customers, and thereby take 
an important step in servicing their complete “Water in. 
Waste out.” requirements.

Stephen Hemsley
executive chairman

04

Franchise Brands plc
annual report and accounts 2019

METRO ROD
in 2018 we launched our Vision 2023  
strategy for Metro rod, which centres on the 
development of franchisees as entrepreneurs 
and the corresponding systems they needed to 
grow their businesses. the essence is to return 
the franchisees to the front and centre of their 
businesses, help them grow local sales, reduce 
their reliance on over-complicated manual 
systems and lessen the intervention from the 
support centre. 

the initiatives that we put in place to help deliver 
our Vision 2023 strategy have been embraced 
by our franchisees and the support centre team 
and have resulted in system sales growth in 2019 
of 14% (2018: 8%). this represents a compound 
annual growth of system sales of 12% during  
the nearly three years that we have owned the 
business. the franchisees have become less 
reliant on the support centre and under the 
guidance of peter Molloy, the Managing director 
of Metro rod and Metro plumb, have developed 
a more entrepreneurial approach to growing 
their businesses. this has resulted in almost half 
of the franchisees achieving annual turnover of 
more than £1 million in 2019, which we believe  
is the critical threshold that facilitates the 
investment in people and equipment that will 
further accelerate their growth. 

investment has been a significant feature of 2019 
with our franchisees investing in both people and 
equipment, including 20 additional sales and 
marketing executives, 55 additional engineers 
and 44 additional vehicles. i am also particularly 
pleased to welcome our first eight apprentices 
who joined our newly launched itol-accredited 
apprenticeship scheme. our apprentices will be 
key to growing our capacity in the coming years.

as anticipated, some franchisees were not 
willing, or indeed able, to embrace the challenge 
of Vision 2023 and we have agreed amicable 
exits whereby these businesses have been sold 
to new, ambitious franchisees who see the 
opportunities we are creating. this has resulted 
in four businesses changing hands during 2019. 
We have also recruited franchisees for the two 
vacant territories in cumbria and northern 
ireland where we previously had to sub-contract 
work won from national accounts. these new 
and driven franchisees will be one of the key 
engines for growth in 2020.

adJusted eBitda

£5.2m

2018: £4.0m

strategic report

Governance

Financial statements

WILLOW PUMPS
We acquired Willow pumps, a leading pump 
supply, installation and servicing business  
with an above and below-ground capability,  
in october 2019. it has subsequently exceeded  
our expectations in its first three months  
of ownership. there was a strong strategic 
rationale for the acquisition, as it furthers Metro 
rod’s Vision 2023 ambition of expanding its 
range of services to the commercial market,  
to provide a full range of drainage, pump and 
plumbing-related services on a national basis.

pumps are an engineered solution and the 
acquisition of this high-quality well-established 
business represents an optimal way for the 
Group to enter this specialist market at scale. 
the deal structure incentivises the Willow pumps 
management team, which continues to be led by 
ian lawrence, to work with Metro rod and Metro 
plumb franchisees to develop this aspect of their 
business whilst continuing to grow Willow pumps 
as a complementary dlo within the Group. 

to introduce Metro rod and Metro plumb 
franchisees to the substantial opportunities in the 
pump sector, three “discovery days” were held  
at the Willow pumps premises in Kent towards  
the end of 2019. practical demonstrations of 
above and below-ground pump installation  
and maintenance were provided, as well as 
opportunities to informally meet with Willow 
pumps’ excellent management team and discuss 
ways of working together. the opportunity was 
enthusiastically embraced by our franchisees and 
already around 20% of their engineers have been 
trained in the basic skills they will need to safely 
work on pump maintenance.

in 2019, the Group began operating two Metro 
rod territories as direct labour organisations 
(“dlos”). Following the acquisition of Willow 
pumps, it was decided to transfer responsibility 
for the Kent & sussex territory to their field 
service team, both to improve the local 
management of this business and also to give 
Willow pumps a direct insight into the operations 
of a Metro rod territory. 

While there are still a number of strategic and 
operational improvements to be made to expand 
our service offering and achieve our Vision 2023 
strategy, one of the most important milestones  
in 2020 will be the full roll-out of the new works 
management system (“WMs”). although this 
project is three to six months behind our initial 
schedule, good progress was nevertheless made 
in 2019 in relation to the practical completion  
of the software development and the successful 
roll-out of the system to seven of the smaller 
Metro rod and Metro plumb franchisees.  
We expect to have completed the roll-out of the 
new WMs by the end of 2020, with 
improvements in efficiency and productivity 
expected to become apparent in the second half 
of 2020.

METRO PLUMB & KEMAC
Metro plumb’s sales continued to grow in 2019  
but it remains reliant on one principal customer. 
the franchised territories are also predominantly 
operated by Metro rod franchisees, or as dlos 
under Kemac. there remains a significant 
opportunity to create a national plumbing 
business to service the needs of commercial 
customers, but our current structure is not ideally 
suited to the development of this. 

We have therefore decided to begin franchising 
Metro plumb separately from Metro rod and invite  
any Metro rod franchisees who wish to exit the 
Metro plumb business the opportunity to sell that 
franchise to new franchisees. this will enable  
new ambitious franchisees to have a single focus 
on developing the Metro plumb business and 
expanding the customer base more actively, 
whilst our Metro rod franchisees can focus on the 
significant opportunity to grow their businesses.

Franchise Brands plc
annual report and accounts 2019

05

chairman’s statement continued

Metro rod 
sYsteM sales

£41.3m

2018: £36.4m

06

Franchise Brands plc
annual report and accounts 2019

B2C DIVISION
in order to facilitate future acquisitions and to 
ensure maximum overhead and operational 
efficiency, the B2c brands – chipsaway, 
ovenclean and Barking Mad – have been formed 
into an integrated division of the Group, the B2c 
division. as a result, the overheads of these 
businesses will no longer be separately attributed 
to the individual brands, and henceforth our 
reporting Kpis for this division will be franchisee 
recruitment, gross profit generated from each 
brand and eBitda after divisional overhead.  
tim harris has been appointed Managing director 
of this division and rachel stewart, deputy 
Managing director. 

the strong franchise recruitment performance at 
chipsaway combined with a reduced number of 
leavers resulted in net franchisee growth of 17 
across the B2c division (2018: net 10 reduction). 
this resulted in growth of the combined B2c 
networks to 404 franchisees (2018: 387). With 205 
franchisees, chipsaway continues to be the largest 
B2c brand, generating 74% of the B2c gross profit 
before divisional overhead (2018: 70%).

the creation of strong functional teams within this 
division, for example in the areas of marketing  
and franchise recruitment, will facilitate future 
complementary acquisitions. in considering such 
acquisitions we will focus on the incremental  
gross profit that such opportunities offer, and  
take a view on the existing overhead that we will  
need to retain. this will be particularly relevant 
when considering the large number of smaller 
opportunities that we are presented with in the 
B2c franchise environment where the founder 
often wishes to retire.

PEOPLE AND INCENTIVISATION
the strong progress being made by Franchise 
Brands is a tribute to the hard work of both our 
franchisees and the employees of the Group. i 
would like to thank them for their support and 
continuing passion for our business and emphasise 
that this is just the start of what i hope will be a 
long and successful journey for us all.

in a business where we are asking our team to help 
build our franchisees’ businesses and wealth, it is 
important that we reward colleagues with both 
attractive remuneration packages and a stake in 
our business. in 2019 we have continued to grant 
share options but have now reached the limits 
available under the attractive eMi share option 
scheme. these options include those granted to 
key team members at Willow pumps, where the 
performance criteria are the same as those of the 
earn-out element of the acquisition consideration. 
therefore, we will be introducing new share 
incentive schemes in 2020 that will not only allow 
us to continue granting options, but also incentivise 

team members to purchase shares in the 
company with their own money. in this way,  
we will ensure our team really has “skin in the 
game”, just like our franchisees. 

OUTLOOK
the Board is pleased to report that trading in 
2020 has started well, with job intake at Metro 
rod, Metro plumb and Willow pumps up on  
the same period in 2019, and a strong start  
to the year for franchisee recruitment in the  
B2c division. 

We continue to selectively seek acquisitions that 
expand the range of services that Metro rod, 
Metro plumb and Willow pumps can offer to the 
commercial sector, in pursuit of our ambition to 
offer a “Water in. Waste out.” service. this may 
involve further acquisitions of dlos where these 
can be used to profitably expand the offering of 
Willow pumps, Metro rod and Metro plumb.

the B2c division will focus on the acquisition of 
franchise businesses which are complementary 
to our existing brands and customer base,  
and where we can leverage our existing B2c 
divisional structure.

We also continue to consider the acquisition of 
entirely new franchise systems, however, we are 
not anticipating being competitive in the market 
for larger businesses at a time when private 
equity is willing to pay very full multiples and 
gear such purchases to levels that are not 
acceptable for a publicly-quoted company.  
We will selectively consider opportunities for 
smaller or underperforming franchise systems 
which have the potential to be earnings 
enhancing and where we consider we have the 
management resources and expertise to grow 
such businesses to a meaningful size and scale.

Whilst we have not seen any impact from the 
covid-19 virus, we will continue to monitor the 
situation over the coming weeks. We have put  
in place plans which seek to mitigate the risk  
of any impact that the virus may have on  
our employees, franchisees, customers  
and suppliers.

overall, we look forward to 2020 with 
considerable confidence, given the Group’s 
strong start to the current year and the clear 
opportunities for growth we see across both  
our B2B and B2c divisions. in particular, we look 
forward to increasingly realising the benefits of 
our Vision 2023 strategy and our investment in 
new capabilities, capacity and a broader range  
of services for our commercial customers.

Stephen Hemsley
executive chairman

strategic report

Governance

Financial statements

Franchise Brands plc
annual report and accounts 2019

07

strategy and Business Model

GENERATING

   Growth

Franchise Brands is focused on building 
market-leading businesses in selected 
customer segments, using primarily a 
franchise model. 

our focus is on established brands which can benefit 
from our shared support services, specialist sector 
expertise, management experience and group 
resources. 

the acquisition of Willow pumps, a direct labour 
organisation (“dlo”), represented an important step 
in expanding Metro rod and Metro plumb’s range of 
services to the commercial market.

the creation of a B2B and B2c division provides a 
greater focus and structure to grow our portfolio, 
support our franchisees and develop our businesses.

08

Franchise Brands plc
annual report and accounts 2019

GroWinG
our portfolio

acquisitions are a central 
part of our growth 
strategy. dlos with 
specialist expertise or 
capabilities, are within 
scope as acquisitions if 
they help leverage the 
range of services of our 
franchise business, for 
example, Willow pumps.

 
strategic report

Governance

Financial statements

GroWinG

our portfolio

b u s i n e s s 

 builders

deVelopinG
our businesses

We develop our businesses 
through our shared support 
services such as technology, 
marketing, franchise 
recruitment and finance, as 
well as our management 
expertise and experience and 
group resources. We aim to 
take our businesses from 
“good to great”.

supportinG
our franchisees

We give our franchisees the support, specialist 
expertise and tools they need to grow their businesses. 
We held discovery days at Willow pumps so Metro rod 
and Metro plumb franchisees could discuss the pump 
opportunities and meet the Willow pumps team. 

Franchise Brands plc
annual report and accounts 2019

09

strategy in action

BUILDING 

   Our Portfolio

the longer-term aim of the B2B division  
is to be able to serve our valued commercial 
customers with a “Water in. Waste out.” 
range of drainage, pumps and plumbing-
related services on a national basis.

MARKET OPPORTUNITY
there are approximately 2.2 million commercial addresses in the  
uK and they all have a “Water in. Waste out.” requirement. Water 
enters the premises to be filtrated and pressurised and waste 
needs to be efficiently removed from the building, often with the 
assistance of pumps. commercial customers also have a regular 
need for drainage and plumbing services, for example to remedy 
blockages or leaks, or prevent future drainage emergencies via a 
pre-planned maintenance programme.

METRO ROD AND WILLOW PUMPS
Following the addition of Willow pumps to the 
group, Metro rod can offer its national account 
customers a combined drainage and pump 
service. Willow pumps benefits from the 
significantly expanded Group service delivery, 
including Metro rod and Metro plumb, of around 
450 dedicated engineers, who operate from  
47 depots nationwide.

coMMercial 
addresses in 
the uK

2.2m

(2019)

pre-planned 
maintenance

above-ground 
pumps
(fresh water)

cleaning 
blocked drains

drain surveys 
and sewer 
inspection

drain repair

10

Franchise Brands plc
annual report and accounts 2019

strategic report

Governance

Financial statements

Gutter clearance

asset mapping

plumbing

Boiler 
inspections

tanker services

Below-ground 
pumps  
(waste water)

Fats, oils 
and grease 
management

robotic
cutting

septic tank 
management

private sewers

adoptable  
pump stations

Franchise Brands plc
annual report and accounts 2019

11

B2B review

ACQUISITION OF

   Willow Pumps

12

Franchise Brands plc
annual report and accounts 2019

strategic report

Governance

Financial statements

our acquisition of Willow pumps  
represented an important step in 
expanding Metro rod and Metro 
plumb’s range of services to  
the commercial market.

Founded in 1992, Willow pumps has a below-ground 
(waste water) and above-ground (fresh water) 
capability. the acquisition of Willow pumps, a highly- 
respected business and one of the leaders in the 
market, represents an optimal way for Metro rod to 
enter this specialist market at scale.

the below-ground scope of work involves the design, 
supply and installation of pump stations. these can 
range from adoptable pump stations on new housing 
developments to private systems. the design is carried 
out in-house and Willow pumps is therefore able to 
provide its customers with a complete end-to-end 
service. Willow pumps also carries out routine 
servicing and maintenance work with customers in the 
hospitality, retail and housebuilding sectors.

the growing above-ground capability includes cold 
water booster sets, storage tanks, and pressurisation 
units within its offering.

Willow pumps will benefit from a significantly 
expanded delivery capability through Metro rod and 
Metro plumb. in total, the Group has around 450 
dedicated engineers who work out of 47 depots across 
the uK, including two Willow pumps depots. Metro rod 
will also benefit from the opportunity to supply its wide 
range of drainage services to Willow pumps’ 
customers.

nuMBer oF 
enGineers

nuMBer oF 
tanKers

47

11

Franchise Brands plc
annual report and accounts 2019

13

B2B review continued

GROWTH OF

   Metro Rod

commercial drainage specialist Metro rod 
provides a range of drain clearance, repair 
and maintenance solutions on a 24/7/365 
basis across the uK via 42 depots.

Metro rod has over 400 engineers who are highly skilled and 
trained to the highest industry standards. they use the latest 
equipment and technology to deliver permanent drainage 
solutions to our customers.

We are trusted by brand names such as aXa, Mitie,  
Bupa healthcare and the national trust and work to exacting 
service level agreements.

Metro rod serves national business customers across sectors 
including facilities management, retail, hospitality and 
insurance, as well as a public sectors such as social housing 
and education. 

Metro plumb provides a focused range of largely emergency 
plumbing services, and has three independent franchisees.

the acquisition of Willow pumps has allowed us to begin 
expanding the range of services that we offer to both  
Metro rod and Metro plumb’s commercial customers. 

14

Franchise Brands plc
annual report and accounts 2019

strategic report

Governance

Financial statements

sYsteM sales 
+14%
£41.3m

PERFORMANCE IN 2019
system sales are the total aggregate sales  
of the Metro rod network to third party 
customers. system sales growth accelerated 
in 2019 as a result of our Vision 2023  
strategy and the investment being made  
in the business.

adJusted eBitda 
+19%
£3.2m

PERFORMANCE IN 2019
adjusted eBitda was driven by the  
15% growth in our Management service Fee 
(“MsF") income, as our franchisees continue  
to invest in further capacity and capabilities, 
whilst overheads remain relatively fixed.

Metro rod and Metro pluMB 
Franchisees

45

PERFORMANCE IN 2019
Four Metro rod franchise businesses were 
sold to new, ambitious franchisees who see 
the opportunities we are creating. We also 
recruited franchisees for the vacant territories 
of cumbria and northern ireland and Metro 
plumb franchisees for oxford and Maidstone.

Franchise Brands plc
annual report and accounts 2019

15

B2c review

B2C DIVISION

   Consumer Services

established in 1994, chipsaway is the uK’s 
leading and longest-established mobile car 
paintwork repair specialist focusing on sMart 
(“small to Medium area repair technology”) 
repairs. chipsaway has 205 franchisees in the 
uK. it also has a presence in ten countries 
outside the uK through master franchise 
arrangements. 

chipsaway franchisees primarily serve private consumers, 
and operate from branded vehicles which are mobile 
workshops, or car care centres. our sMart repair process 
uses mostly water-based formulations. 

established in 1994, ovenclean is the leading 
and longest established oven cleaning business 
in the uK and has a network of 112 franchisees. 
ovenclean franchisees are able to clean all 
domestic oven brands and models, including 
electric ovens, gas ovens, range-style ovens, 
microwaves, and also hobs, extractor fans,  
and barbecues. 

ovenclean employs an environmentally friendly, no added 
caustic, system which helps ensure customers benefit from 
a safe and hygienic environment.

Franchisees  
recruited in 2019

nuMBer oF 
Franchisees

Franchisees  
recruited in 2019

nuMBer oF 
Franchisees

35

205

14

112

PERFORMANCE IN 2019
chipsaway performed well in 2019. 35 new franchisees 
were recruited and fewer franchisees left the network. this 
allowed us to grow the network from 201 to 205. the car 
care centre we established incorporating the latest 
advanced driver-assist systems also had a good profitable 
first year of operation. chipsaway continues to be our 
largest B2c brand generating gross profit of £4.08m. 

PERFORMANCE IN 2019
Franchise recruitment at ovenclean in 2019 was below 
our expectations, with only 14 new joiners. however, 
notwithstanding the slower level of recruitment, the 
franchisees remained busy, performing over 80,000 
jobs during the year, and the system grew from  
106 to 112 franchisees. in 2019 ovenclean generated a 
gross profit of £0.69m. 

16

Franchise Brands plc
annual report and accounts 2019

B2C DIVISION

   Consumer Services

strategic report

Governance

Financial statements

established in 2000, Barking Mad is a 
leading provider of dog home boarding 
services (dog holidays) and has 87 
franchisees. as well as marketing to 
dog owners, the franchisees recruit  
dog-loving host families who can take 
in and look after a dog when the owners 
are away from home. 

customers enjoy peace of mind with a professional 
service which focuses on the individual needs of 
every dog.

Franchisees  
recruited in 2019

nuMBer oF 
Franchisees

16

87

PERFORMANCE IN 2019
Barking Mad’s performance in 2019 benefited from the 
mid-year appointment of rachel stewart as Managing 
director and the reorganisation of the business. 16 new 
franchisees were recruited, and with a reduced number 
of leavers we were able to grow the number of 
franchisees in the network from 80 to 87. in 2019 
Barking Mad generated a gross profit of £0.73m. 

Franchise Brands plc
annual report and accounts 2019

17

Financial review

SUMMARY STATEMENT OF INCOME

Statutory revenue
Franchisee payments

Fee income 
other cost of sales

Gross profit
other administrative expenses

Adjusted EBITDA

depreciation & amortisation of software
Finance expense

Adjusted profit before tax

tax expense

Adjusted profit after tax 

amortisation of acquired intangibles
share based payment 
acquisition-related costs
tax on adjusting items

Statutory profit

in 2019 we have continued to benefit 
from Metro rod’s accelerating rate 
of growth, and the acquisition of  
Willow pumps, which have contributed 
to an increase in adjusted eps of 28% 
to 4.34p.

Chris Dent
chief Financial officer

2019
£’000

44,013
(19,612)

24,401
(8,019)

16,382
(11,200)

5,182

(755)
(357)

4,070

(687)

3,383

(260)
(238)
(296)
121

2018 
restated
£’000

35,470
(17,330)

18,140
(5,011)

13,129
(9,126)

4,003

 (447)
 (340)

3,216

 (604)

2,612

 (216)
 (139)
 – 
 68

2,710

2,325

change
£’000

8,543
(2,282)

6,261
(3,008)

3,253
(2,074)

1,179

 (308)
 (17)

854

 (83)

771

 (44)
 (99)
 (296)
 53 

385

%

24%
13%

35%
60%

25%
23%

29%

69%
5%

27%

14%

30%

20%
71%
100%
78%

17%

the results for the year ended 31 december 2019 include our 
newly-acquired business, Willow pumps, for the three months 
since acquisition on 7 october 2019. the 2018 numbers have 
been re-stated following accounting changes to leases as a result 
of our adoption of iFrs16, details of which can be found in the 
notes to the Financial statements.

STATUTORY REVENUE
statutory consolidated revenue increased 24% to £44.0m (2018: 
£35.5m) with the additional revenue coming from Metro rod and 
our dlos, including £3.8m from Willow pumps. statutory revenue 
is made up of several different income streams that have different 
accounting policies and is not, therefore, a Kpi that management 
tracks on a consolidated basis.

18

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strategic report

Governance

Financial statements

FEE AND DIRECT LABOUR INCOME
Fee and direct labour income are one of the Kpis used by 
management to track the business, and, as shown in the table 
below, this increased by 35% to £24.4m in 2019 (2018: £18.1m).

2019

2018

change

£’000

%

£’000

%

£’000

%

MsF income

11,207

46% 10,107

56%

1,100

11%

area sales

2,006

product sales

912

8%

4%

1,513

894

8%

5%

493

33%

18

2%

direct labour

9,097

37%

4,564

25%

4,533

99%

naF

1,179

5%

1,062

6%

117

11%

Fee Income

24,401 100%  18,140 100% 

6,261

35%

Management service Fee (“MsF”) income received from our 
franchisees is based on fixed monthly fees or a percentage of the 
franchisees’ sales. our strategy is to increase sales-related MsF 
income to improve the quality of our earnings and align ourselves 
with the interests of our franchisee communities so that both 
parties benefit from the growth in system sales. We continue to 
incentivise Metro rod franchisees to grow their own businesses 
through a series of MsF discounts and schemes designed to 
encourage sales growth and investment in a wider range of 
equipment and people.

the 11% increase in MsF income has been driven primarily by  
a 14% increase in system sales (the gross sales made by our 
franchisees) at Metro rod and Metro plumb, to £41.3m in the year 
(2018: £36.4m). this drove a 15% increase in MsF from these 
brands. the size and scale of our Metro rod franchisees’ 
businesses continues to evolve as they invest in new capacity and 
capabilities, such as increasing the number of tankers in the 
network from 30 to 49. 

Fees generated from the sale (or re-sale) of franchise territories 
have seen a strong upturn in 2019 compared with 2018, growing 
by 33%. this increase was not only due to improved franchisee 
recruitment at our B2c division with 65 new franchisees recruited 
(2018: 57), but also as a result of the successful launch of the 
franchise re-sale activity at Metro rod and Metro plumb. this 
increased re-sale activity allows exiting franchisees to realise 
value from their business, and Franchise Brands to recruit new, 
motivated franchisees to grow the territories more actively. 

dlo sales increased by 99% in the current year to £9.1m (2018: 
£4.6m). dlo sales arise from three principal areas: Willow pumps, 
the Metro rod corporate businesses (Kemac, Metro rod exeter 
and Metro rod Kent & sussex) and the chipsaway car care 
centre. Much of this growth (£3.8m) has been derived from the 
addition of Willow pumps to the Group for the last three months of 
the year. 

Franchisees pay a monthly contribution into their respective 
national advertising Funds. these funds are used exclusively to 
promote the system sales of those brands. the Group does not 
make any profit from these activities. any surplus or shortfall within 
an accounting period is carried forward on our balance sheet. 

TRADING RESULTS – ADJUSTED EBITDA
With the creation of our B2B and B2c divisions, the Board reviews 
the numbers on the following basis:

B2B – Franchisor

B2B – dlo

B2c

2019
£’000

3,184

492

2,533

2018
£’000

2,683

–

2,368

Group overheads

(1,027)

(1,048)

change
£’000

501

492

165

21

change
%

19%

100%

7%

2%

Adjusted EBITDA

5,182

4,003

1,179

29%

our B2B division consists of operations where we are primarily 
operating as a franchisor (Metro rod and Metro plumb), and 
operations where we are operating as a dlo (Willow pumps). as 
the margins of these two types of operations are fundamentally 
different, we show them separately, although strategically they 
form one division.

adjusted earnings before interest, tax, depreciation, amortisation 
and share-based payments (“adjusted eBitda”) at B2B-Franchisor 
increased by 19% to £3.2m in the year (2018: £2.7m) principally 
driven by the increase in the Metro rod MsF income. 

adjusted eBitda at B2B-dlo was £0.5m (2018: £nil) and arose 
exclusively from Willow pumps in the three months of our 
ownership, post acquisition. the business enjoyed particularly 
strong trading at the end of the year, a performance that 
exceeded expectations at the time of the acquisition. 

adjusted eBitda at our B2c division (chipsaway, ovenclean and 
Barking Mad) increased 7% in the year to £2.5m (2018: £2.4m) due 
to improved franchisee recruitment. the B2c division continues to 
be strongly cash generative, supporting the Group’s debt-
servicing capacity.

Group overheads remained prudently controlled at £1.0m and,  
as a result, adjusted eBitda for the Group increased by 29% to 
£5.2m (2018: £4.0m).

EARNINGS
depreciation and amortisation costs increased 53% to £1.0m (2018: 
£0.7m) as a result of our investment at our dlos, the addition of the 
assets at Willow pumps, and continuing software development at 
Metro rod. the share-based payment charge increased 71% to 
£0.2m (2018: £0.1m) as a result of the new share options granted at 
the end of 2018 and during 2019, including share options granted at 
the time of the acquisition of Willow pumps.

the finance charge of £0.4m increased 5% in the year (2018: £0.3m) 
as a result of the higher net debt position following the largely debt 
funded acquisition of Willow pumps. the finance charge does not 
solely represent bank interest, but also includes interest on leases. 
interest cover remains strong, with the interest charge being 14.5 
times covered by adjusted eBitda (2018: 12.0 times).

Franchise Brands plc
annual report and accounts 2019

19

Financial review continued

statutory profit before tax increased 14% to £3.3m (2018: £2.9m). 
the tax charge for the year at 17% (2018: 19%) was lower than the 
statutory rate of 19% due to the tax relief on the exercise of share 
options during the year. as a result, the statutory profit after tax 
increased by 17% to £2.7m in the year (2018: £2.3m).

Basic earnings per share increased by 16% to 3.48p (2018: 2.99p) 
and diluted earnings per share increased by 16% to 3.42p (2018: 
2.95p). during 2019, we repurchased 338,700 ordinary shares for a 
total consideration of £268,000, taking the total number of shares 
in treasury to 538,700. 513,700 of these treasury shares were then 
used to satisfy the exercise of share options, resulting in a balance 
of 25,000 ordinary shares in treasury at 31 december 2019 (2018: 
200,000). We issued a further 569,633 ordinary shares to satisfy 
share option exercises and 1,212,121 as part of the consideration for 
the acquisition of Willow pumps. this resulted in the total number of 
ordinary shares in issue increasing to 79,513,787 at 31 december 
2019 (2018: 77,732,033) and a basic weighted average number of 
ordinary shares in issue and not in treasury of 77,948,178 (2018: 
77,687,101).

adjusted earnings per share (eps), adjusted for the acquisition-
related items and the share-based payment charge, increased by 
29% to 4.34p in the year (2018: 3.36p), as set out in the table below:

2019
£’000

eps
p

2018
£’000

eps
p

Statutory profit after tax

2,710

3.48

2,325

2.99

amortisation of acquired 

intangibles

share-based payment charge

acquisition-related costs

260

238

296

0.33

0.31

0.38

216

139

–

0.28

0.18

–

tax effect of adjusting items

(121)

(0.69)

(68)

(0.09)

Adjusted profit after tax

3,383

4.34

2,612

3.36

FINANCING AND CASH FLOW
the Group generated cash from operating activities of £4.7m 
(2018: £3.2m) resulting in a cash conversion rate from adjusted 
eBitda of 90% (2018: 79%). 

expenditure on new equipment for the dlos (£1.0m), the fit-out of 
our car care centre at Kidderminster (£0.1m), and the capitalised 
element of our it investment (£0.7m) totalled £1.8m (2018: £0.6m). 
this included the purchase of a new tanker for Willow pumps 
(£0.3m), which took the number of tankers in the corporate fleet to 
12 (2018: 1). 

during the year we repaid £2.5m of our loan balances but 
renegotiated our facilities with our bank at the time of the 
acquisition of Willow pumps. at the year-end our term loans 
totalled £6.3m (2018: £5.4m), we had utilised £3.0m of our £5.0m 
revolving credit facility (“rcF”) (2018: £2.5m) and had cash in hand 
of £1.7m (2018: £2.9m). We also put in place a £2m overdraft 
facility for Metro rod. this resulted in available cash and facilities 
of £5.7m (2018: £5.4m). 

cash

term loan

rcF

loan fee

hire purchase debt

Adjusted net debt

other lease debt 

Net debt

2019
£’000

2019
£’000

change
£’000

1,682 

2,940 

(1,258)

(6,401)

(5,435)

(3,002)

(2,514)

129

(1,588)

110

(72)

(966)

(488)

19

(1,516)

(9,180)

(4,971)

(4,209)

(1,899)

(936)

(963)

(11,079)

(5,907)

(5,172)

the acquisition of Willow pumps has introduced a significant level 
of hire purchase debt onto the Group balance sheet, as Willow 
pumps has financed the recent expansion of their tanker fleet 
using hire purchase facilities. in addition, the Group, as part of the 
new accounting standard on leasing, has recognised obligations 
in relation to operating leases. as our banking arrangements 
determine our interest rate margin and covenant compliance using 
net debt before operating lease obligations, we use adjusted net 
debt as our Kpi, as shown in the table above. 

shareholders' funds at 31 december 2019 were £27.8m 
(31 december 2018: £24.4m) against adjusted net debt of £9.2m 
(31 december 2018: £5.0m), resulting in capital gearing of 33% 
(31 december 2018: 20%). on an income statement basis, our ratio 
of adjusted net debt to adjusted eBitda on a statutory basis was 
1.77 times (2018: 1.24) and on a pro-forma basis (including Willow 
pumps for a full 12 months) was 1.41 times. We consider such ratios 
to be prudent, giving us the capacity to consider further debt 
funded acquisitions, although as a policy we would not gear 
beyond an adjusted net debt to pro-forma adjusted eBitda ratio 
of more than 3 times.

DIVIDEND
the Board is pleased to propose a final dividend of 0.65 pence 
per share (2018: 0.46 pence per share), taking the total dividend 
for the year to 0.95 pence per share (2018: 0.67 pence per share), 
an increase of 42%. the cost of the proposed final dividend is 
£517,000. the total dividend for the year is 3.7 times covered by 
statutory profit after tax and 4.6 times covered by adjusted profit 
after tax. it is the Board’s intention to continue with our 
progressive dividend policy, reducing the cover as we reduce our 
net debt. 

subject to shareholder approval at the aGM on 28 april 2020, the 
final dividend will be paid on 25 May 2020 to shareholders on the 
register at the close of business on 11 May 2020.

STRATEGIC REPORT
the strategic report (which includes all the content from pages  
1 to 33 inclusive) was approved by the Board on 4 March 2020  
and was signed on its behalf by:

Chris Dent
chief Financial officer

20

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environmental, social and Governance

strategic report

Governance

Financial statements

Franchise Brands is committed to sustainable growth and seeks to incorporate 
environmental, social and governance (“esG”) considerations into the principles and 
policies that guide our business. Below we set out our commitment to esG and some 
practical examples of this commitment. 

Environment

Social

Corporate Governance

We are committed to reducing our 
environmental impact, continually 
improving our environmental performance 
and supporting our customers in reaching 
their environmental goals.

Our people are our most important asset 
and we want to provide a great overall 
working environment which is 
underpinned by strong cultural values.

We believe that good corporate 
governance is vital in supporting our 
Company’s growth strategy and in turn 
its long-term success.

• Metro rod, Willow pumps, chipsaway  
and ovenclean have an environmental 
Management system that is externally 
audited and accredited to Bs en iso 
14001.

• We appreciate the benefits of diversity 

and inclusion. 

• 45% of our senior management team is 
female and 1 out of 4 of our Managing 
directors is female. 

• compliance with the 10 key principles in 
the Qca corporate Governance code 
for small and mid-sized companies.

• We aim to employ environmentally-
friendly processes where possible. 

• chipsaway’s sMart repair process uses 

mostly water-based formulations and 
ovenclean employs a no added caustic 
system. 

• We are committed to investing in our 

people through training and 
development.

• the “developing inspiring leaders” 

programme was launched in 2019, and 
we are pioneering this with 12 women 
from across the business.

• independent Board members.
• independence of audit and 
remuneration committees.

• 72% of chips away franchisees are 

• We proactively support employee 

• annual review of Board effectiveness.

trained to iMi nVQ3 level repair eV and 
hybrid vehicles.

• our investment in audio/video technology 
allows us to communicate more efficiently 
with less travel. 

• our it investment in the ‘cloud’ means 

we can support environmentally positive 
technology such as Microsoft azure.

• our support centres aim to maximise 
energy efficiency and environmental 
impact. 

• Willow pump’s new premises has sensors 
fitted to increase the efficiency of heating, 
cooling and lighting. Metro rod’s support 
centre sources electricity from a 
renewable energy provider.

wellbeing and mental health. 

• starting in 2018, we have trained 45 
staff and some franchisees in mental 
health awareness.

• We believe in training for the future.
• the Metro rod apprenticeship scheme, 

accredited by itol, was launched in 
2019. an industry first, apprentices 
complete a two-year level 3 advanced 
apprenticeship while they are working 
in the business. 

• annual training for all employees in 

anti-Bribery and corruption and Gdpr.

• 1 out of 9 Board members is female.

• Julia choudhury appointed as Board 
director with overall responsibility  
for esG.

Franchise Brands plc
annual report and accounts 2019

21

our Values

LIVING

 Our Values

at Franchise Brands we have five 
guiding principles that inform the 
way we work with each other, 
support our franchisees and serve 
our customers and the communities 
in which we operate.

22

Franchise Brands plc
annual report and accounts 2019

We demand 
integrity

We empower
our people

We are 
challenging 
of ourselves

We are fair

We work as  
a team

strategic report

Governance

Financial statements

We are professional in everything we do and 
treat people with respect. nothing is more 
important to us than acting with integrity at 
all times.

We empower our people and expect them to 
take ownership of a situation and to be 
accountable for their actions and the results 
they generate.

We set high standards, are demanding of 
ourselves, are prepared to challenge the 
norm and have a relentless focus on 
continual improvement.

We consider that fairness and transparency 
are essential to creating high-trust working 
relationships with each other, and with our 
franchisees, partners, suppliers, and 
customers.

We place a huge amount of importance on 
teamwork between our colleagues and our 
franchisees to create a dynamic business 
which delivers impressive results. We are 
inclusive, encourage ideas and innovation 
and welcome diversity. 

Franchise Brands plc
annual report and accounts 2019

23

corporate responsibility

STAKEHOLDER

   Engagement

1

Employees

OUR COMMITMENT  
TO SECTION 172
as a progressive, principle-led Group, 
we place huge importance on working 
constructively and in partnership with all 
our stakeholders to create value which 
benefits everyone. We place particular 
importance on directly engaging and 
communicating with our employees, 
franchisees, customers, suppliers and 
shareholders.

For examples of how the Board has discharged its  
decision making responsibilities during the year, please  
see page 37. 

24

Franchise Brands plc
annual report and accounts 2019

2

3

4

5

Franchisees

Customers and 
local communities

Suppliers

Shareholders

strategic report

Governance

Financial statements

 ` Franchise Brands employs some 250 employees in four principal 

locations.

 ` the Board and senior management team actively engages with our teams 
to understand areas of importance to them, the potential for development 
opportunities and to communicate on Group strategy and performance.
 ` We engage through a combination of visits, management forums, events, 

presentations, conferences, communications bulletins and videos. 

 see pages 26 and 27

 ` We encourage a regular and open dialogue with our franchisees so 

we can provide them the support they need to grow their businesses. 

 ` Franchisee engagement takes place in a variety of formats, from 

one-on-one meetings to seminars and events, conferences, training 
courses, forums, surveys and online communications platforms.
 ` our engagement with franchisees takes place at every level of 

Management and our support centre teams. 

see pages 30 and 31

 ` We encourage the widest range of potential customer engagement 

so we can make sure we provide the highest possible service.
 ` Management and our account executives conduct one-on-one 
meetings with our large customers to review our performance 
against Kpis and receive feedback on our service delivery. 

 ` We encourage reviews, performance ratings and direct feedback 

from individual customers and commission external surveys to assess 
quality and levels of satisfaction. 

see pages 28 and 29

 ` our objective is to source the highest possible quality of products, 

equipment and services for our franchisees and customers. 

 ` robust reviews take place to ensure a supply-chain free from slavery 

and human trafficking. 

 ` Meetings are held with our Management and technical teams to 
review supplier offerings and experience demonstrations of 
equipment. 

 ` our franchisees and suppliers engage at the expos we organise at 

our annual conferences and directly through visits.

 ` Franchise Brands has a number of institutional and retail 

shareholders who we regularly engage with.

 ` the Board meets regularly with institutional investors, and exhibits 

and presents at events attended by retail investors. We also provide 
content to retail financial news websites.

Franchise Brands plc
annual report and accounts 2019

25

corporate responsibility  
continued

DEVELOPING

  Inspiring  
  Leaders

We have designed the developing 
inspiring leaders programme to help  
our high-potential leaders to successfully 
embrace the opportunities and challenges 
arising from greater leadership roles within 
Franchise Brands. 

this innovative, inspiring and personalised programme 
provides our future leaders with the opportunity to: broaden 
their understanding of the Group, and themselves; deepen  
and expand their competencies and capabilities; improve  
their knowledge of key business functions; be enthused  
by new thinking and ideas and build and strengthen their ability 
to lead. 

the learning environment we have designed is engaging, 
collaborative and experiential. training and development is 
provided via curated content that is digitally delivered as well 
as workshops and training sessions, external events and 
mentoring and coaching from the Franchise Brand’s  
leadership team. 

We are pioneering our developing inspiring leaders  
programme with 12 women from across the business.

26

Franchise Brands plc
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strategic report

Governance

Financial statements

Franchise Brands plc
annual report and accounts 2019

27

corporate responsibility 
continued

TRAINING

   Apprentices

in 2019 we launched the Metro rod apprenticeship 
programme to help provide our franchisees with a 
qualified and highly-skilled engineer resource by 
developing young talent.

an industry first, the Metro rod 
apprenticeship programme has been 
designed in conjunction with the 
institute of training & occupational 
learning (“itol”). Metro rod 
apprentices complete a two-year, 
work-based, level 3 advanced 
apprenticeship, with training and 
development taking place while they 
are working in the business, meaning 
they can earn while they learn. 

tailored mentoring and development  
is provided by experienced drainage 
technicians and business owners,  
who help our apprentices develop the 
necessary skills, confidence and 
experience. the formal training is built on 
a suite of specialist training courses that 
have been itol-accredited and certified.

in time, apprentices will have the 
opportunity to develop into a senior 
drainage engineer, a manager or even 
a business owner. 

28

Franchise Brands plc
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Governance

Financial statements

Franchise Brands plc
annual report and accounts 2019

29

corporate responsibility  
continued

FRANCHISEE

  Engagement

our franchisees are the backbone of our business and  
it is their dedication, ambition and entrepreneurial spirit 
that allows us to grow.

We engage with our franchisees on 
multiple levels. We welcome 
franchisees and key members of their 
teams to our annual brand conferences 
and award dinners. Franchisees attend 
specialist events, such as the discovery 
days at Willow pumps, so that they can 
learn about new opportunities and 
meet people from across the business. 
the chairman’s dinner, for our largest 
Metro rod franchisees with annual 
sales of over £1m, allows us to 
celebrate and recognise the success 
of our franchisees. 

We support our franchisees through 
individual visits and meetings, seminars 
and training courses. We also engage 
with them through specialist franchisee 
forums and our digital and online 
platforms. regular surveys, including 
those we commission from external 
parties, help us obtain useful feedback 
on key issues and the support services 
we provide.

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Franchise Brands plc
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Governance

Financial statements

Franchise Brands plc
annual report and accounts 2019

31

principal risks and uncertainties

the directors confirm that the Board regularly reviews the process for identifying, 
assessing and mitigating any significant risks faced by the Group, and regularly reviews the 
impact of any significant risks faced by the Group on the prospects of the Group. Below is 
a summary of current principal risks and uncertainties which may be subject to change 
following any review.

STRATEGIC RISKS

increasing

decreasing

no movement

MARKET RISKS

IMPACT

MITIGATION

FRANCHISEES

• the ability of the Group to attract and retain 

franchisees with the appropriate attitude, expertise 
and skills, in available and suitable locations, cannot 
be guaranteed. this may have a detrimental effect on 
trading performance and growth.

• Franchisees could default on their obligations under 

their respective franchise agreements or 
underperform, or affect the integrity of the brand, all 
of which could negatively impact the Group’s 
performance, reputation and prospects.

• Metro rod and Willow pumps have a number of large 
customer relationships, where reactive services are 
being provided nationally through framework 
agreements. the loss of a number of these large 
customers, and/or a significant reduction in the 
amount of reactive work that is provided, could have a 
detrimental impact on system sales and hence profits.

CUSTOMERS

• the Group has an experienced franchise marketing 
and recruitment capability. Kpis are monitored on a 
regular basis for all Group businesses in order to 
ensure a suitable number of new enquiries are being 
received to achieve the recruitment targets.
• the Group provides a comprehensive range of 

training and support services to its franchisees with 
the objective of achieving high standards. it monitors 
performance and compliance where required through 
the franchise support and operations teams and 
through regular inspections and audits.

• no one customer accounts for a significant proportion 

of sales. 

• Both brands have long-standing relationships with 

many of these customers, and also their end-
customers, and are able to be very responsive to 
changing requirements and customer feedback.

FINANCIAL RISKS

IMPACT

MITIGATION

ABILITY TO CONVERT 
PROFITS TO CASH

• Metro rod has a large number of customers within the 
facilities management sector. this sector has had two 
well-publicised failures in recent years (carillion & 
interserve). there is a risk that we will be unable to 
collect amounts due. 

• Both Metro rod and Willow pumps have positive 
working capital requirements which grows as our 
sales increase, which could limit our ability to grow. 
• the B2c division relies on the receipt/collection of 

ongoing monthly payments from franchisees. 

• the Group continually monitors the financial position 
of its key customers. in the current year we have hired 
an operations controller (Finance) to improve our 
working capital management. 

• Factors likely to affect a franchisee’s ability to make 
payments are monitored by Finance on a monthly 
basis. any material concerns are raised with the 
department manager who will investigate and direct 
help to individual franchisees. although the risk of an 
individual franchisee failing is high, with 404 uK 
franchisees our overall risk is reduced.

OPERATIONAL RISKS

LEGAL RISKS

IMPACT

MITIGATION

CHANGES IN 
LEGISLATION

• legislation and regulations that impact the business 

• the Group closely monitors regulatory and legal 

may change and/or new legislation and regulation may 
come into effect which could have an adverse effect on 
the Group’s franchise model and business.

• in particular, the Group could be impacted by changes 
in health and safety regulations, franchising legislation, 
employment law, data protection and other legislative 
areas.

developments to determine its response and to ensure 
ongoing compliance with its obligations.

• the Group works closely with third parties to ensure 
that it meets its obligations, including independent 
environmental and health and safety consultants as well 
as legal advisers.

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strategic report

Governance

Financial statements

OPERATIONAL RISKS (CONTINUED)

OPERATIONAL RISKS

IMPACT

MITIGATION

DEPENDENCE ON 
KEY PERSONNEL

• loss of key personnel, either at executive level, or in 

• each of the executive directors and a number of other 

relation to key skills, could have adverse consequences 
for the Group.

key personnel are shareholders in the company.

• all employees in key positions are participants in the 

• the inability to recruit additional skilled and 

company’s long-term incentive plan.

experienced personnel in a competitive market for 
suitably qualified candidates may impact the 
performance of the business.

• the Group encourages and supports employees to 
undertake training to expand existing skills where 
necessary.

HEALTH AND 
SAFETY

• Metro rod and Willow pumps operate in sectors where 
the health and safety risk is higher than the Group’s 
other brands due to the nature of the equipment used 
and the locations in which the services are carried out. 
Metro rod and Willow pumps have good long-term 
health and safety records; however, a serious incident 
could have adverse consequences to their businesses.
• the chemical compounds used to carry out chipsaway 
repairs and ovenclean processes are compliant with 
current health and safety regulations, however, should 
regulations change, compliance with new regulations 
could result in increased costs for the Group’s 
franchisees which may impact their viability.

• Metro rod and Willow pumps have developed health 
and safety systems and processes the objective of 
which is the creation of a safe environment.

• a point of work risk assessment is inbuilt into our works 
management systems and must be completed prior to 
work commencing. 

• Franchisees and employees are provided with health 
and safety training and are audited for compliance 
through a number of inspections. Metro rod and Willow 
pump’s processes are the subject of independent 
review and accreditation. all health and safety Kpis are 
carefully monitored and assessed on a regular basis.
• the Group closely monitors industry developments that 

may result in a change to the regulation of products 
used in the chipsaway repair and ovenclean process. 
in such an event the Group will work with key suppliers 
with the objective of ensuring compliance and 
managing cost.

• all brands hold iso certification.

INFORMATION 
TECHNOLOGY

• the Group’s business is dependent on network and 

• the architecture of the Metro rod systems has recently 

information systems, the internet and other 
technologies. shutdowns or service disruptions could 
adversely affect the Group.

• the Group is dependent on products, technologies and 
services provided by third parties in order for customers 
to use its services, as well as to deliver, measure and 
report advertising.

been restructured and the systems are now hosted 
using the Microsoft cloud. they are backed up regularly 
and there are standard processes in place to restore 
critical services. however, Metro rod’s business is very 
reliant on these systems.

• For the other Group brands, the most critical systems 
are also externally hosted and regularly backed up. 
their operation is monitored closely by a third party 
professional services company. annual penetration 
tests are conducted.

• the it department continually reviews the suitability of 
the Group’s systems and identifies any legacy or aging 
systems that need to be replaced.

EXTERNAL 
SUPPLIERS 
(EXCLUDING IT)

•  the Group relies on certain other suppliers, without whom 
the Group’s revenue generation, efficiency of operations 
and cash flow may not be optimised.

•  the Group maintains good working relationships with its 
key suppliers to ensure the supply of the highest quality 
products and services at all times.

•  the Group cannot guarantee that service and products 

delivered from third parties will remain of a high quality in 
the future and be provided without interruption.

•  the Group continually assesses the quality and value of 
the products and services supplied and have identified 
alternative suppliers for all key products and services 
should alternatives be required at any time.

Franchise Brands plc
annual report and accounts 2019

33

Board of directors

Stephen Hemsley

Chris Dent

Peter Molloy

Executive Chairman

Chief Financial Officer

Managing Director, Metro Rod

stephen co-founded Franchise Brands 
in 2008 and has led the development of 
the business since then, including the 
ipo and the acquisitions of Metro rod 
and Willow pumps. stephen is a 
chartered accountant by training and 
spent nearly ten years with venture 
capital company 3i as investment 
director. he was until recently non-
executive chairman of domino’s pizza 
Group plc. during his 21-year 
involvement with domino’s, he took the 
company from a market capitalisation of 
£25m to almost £1.5 billion. stephen was 
appointed as a director of the company 
on 15 July 2016.

chris has substantial accounting and 
financial experience from his time in the 
profession and as a Finance director of 
private and publicly quoted companies. 
chris began his career at deloitte llp 
where he spent ten years within audit, 
corporate finance and transactional 
accounting services. he subsequently 
spent four years as Finance director of 
aiM-quoted 7digital Group plc. chris is a 
Fellow of the institute of chartered 
accountants of england and Wales. he 
was appointed as chief Financial officer 
of the company on 17 July 2017.

peter has over 35 years of management 
and commercial experience. peter 
joined Metro rod in 2003 and was 
promoted to the position of commercial 
director in 2005. prior to joining Metro 
rod, he was Managing director of 
solaglas replacement Glazing, part of 
the saint-Gobain Group, with national 
responsibility for the network branches, 
field engineers, call centre and sales 
and marketing. peter was appointed 
Managing director of Metro rod in 
september 2017, and a director of the 
company on 21 March 2018.

Tim Harris

Julia Choudhury

Colin Rees

Managing Director, B2C Division 

Corporate Development Director

Chief Information Officer

tim is a seasoned franchise professional 
with over 25 years’ experience of 
successfully developing automotive, 
commercial and domestic franchise 
businesses in both international and uK 
markets. tim joined the Group in 2008. 
he led the brands through a period of 
increased profitability and international 
reach and is now Managing director of 
the B2c division. prior to joining the 
Group, tim held senior sales positions at 
a number of franchisor companies. he 
was appointed as a director of the 
company on 15 July 2016.

Julia has over 30 years of commercial, 
finance and investment experience. 
Julia joined the Group in 2008 and has a 
particular focus on corporate 
development, which includes 
acquisitions. Between 1997 and 2005, 
Julia held a number of senior 
management roles at aXa investment 
Managers including Managing director 
of the uK operation. her early career 
was spent in corporate finance and 
investment management with BZW. she 
was appointed as a director of the 
company on 15 July 2016.

colin is a highly experienced it 
professional. he was appointed to the 
new position of chief information officer 
in april 2017. colin was previously 
director of it at domino’s pizza where 
he was responsible for all it systems. he 
previously held a number of senior it 
roles at easyJet including head of 
software delivery. colin started his 
career at argos plc and held a number 
of positions over a ten year period. he 
was appointed a director of the 
company on 21 March 2018.

34

Franchise Brands plc
annual report and accounts 2019

strategic report

Governance

Financial statements

COMMITTEE MEMBERSHIP

A audit committee

R remuneration committee

AR

aiM rules compliance 
committee

denotes committee chair

Nigel Wray

David Poutney

Non-executive Director

Independent Non-executive Director

nigel co-founded Franchise Brands in 
2008. he is an entrepreneurial investor 
in both public and private companies. 
currently he is a substantial shareholder 
and director at chapel down Group plc 
and is a significant investor in a 
wide-ranging number of aiM quoted 
companies, as well as a number of 
private companies. he is a former 
director and was a significant 
shareholder in domino’s pizza. he was 
appointed as a director of the company 
on 15 July 2016.

david is ceo of dowgate capital limited 
and has over 40 years of finance and 
investment experience. From 2001 to 
2016 he was director and head of 
corporate Broking at numis securities 
limited. Between 2014 and 2016, he was 
an executive director of numis 
corporation plc. in his 20 years as a 
corporate broker, david has been 
involved in the listings of over 30 
companies and advised many through 
extended periods of growth. he was 
appointed as a director of the company 
on 15 July 2016.

A

R

AR

Rob Bellhouse

Mark Peters

Independent Non-executive Director

Company Secretary

Mark spent over 30 years in the legal 
profession, which included 17 years with 
sherrards solicitors llp where he was 
senior partner. Mark has particular 
expertise in real estate, investment, 
business development and 
management and has performed 
company secretarial duties for Franchise 
Brands since 2008.

rob is an experienced company 
secretary with strong commercial 
experience gained over 30 years in 
listed companies, with a strong focus on 
governance, compliance and risk 
management activities. rob has been 
company secretary of a number of 
listed companies including domino’s 
pizza (on an interim basis), lonmin and 
Greene King and was voted 2014 icsa 
company secretary of the Year. he was 
appointed as a director of the company 
on 15 July 2016.

A

R

AR

Franchise Brands plc
annual report and accounts 2019

35

chairman’s introduction to Governance

Franchise Brands is an aiM-quoted 
company and we have chosen to 
follow the Qca’s corporate 
Governance code for small and mid-
size quoted companies (the “code”)  
as we believe that this provides an 
appropriate governance framework  
for a Group of our size.

36

Franchise Brands plc
annual report and accounts 2019

We believe that good corporate governance is vital in supporting 
our company’s growth strategy and in turn its long-term success. 
the Board of directors has chosen to apply the Quoted 
companies alliance (the “Qca”) corporate Governance code 
(the “code”) as it believes that this provides an appropriate 
governance framework for a Group of our size and should help 
support our growth and success. We seek to comply with the 
code’s principles and application wherever possible, but there 
can be circumstances where the interests of the company and its 
shareholders are better served by departing from the code’s 
requirements. in these circumstances we will seek to explain 
the divergence.

corporate governance plays a crucial role in helping to preserve 
value for shareholders, by providing a process for decision-
making which should ensure that all major decisions are 
considered in good time, that the Board is provided with good-
quality briefing materials which cover all relevant factors and that 
our deliberations consider the risks, as well as the opportunities, 
in the issues before us. it is for these reasons that the Board is 
committed to achieving high standards of corporate governance.

the Qca code requires us to provide an explanation for any 
departures from the principles or application of the code. as a 
result, the remainder of this report explains how we have applied 
the code during 2019. Further information on the Group’s 
governance practices, the business model and strategy can be 
found in the company overview, strategic report and 
Governance sections of this annual report and accounts.

in addition to choosing to apply the new edition of the Qca code, 
Franchise Brands is a member of the Qca in order to support the 
work it does in promoting good corporate governance.

OUR COMMITMENT TO SECTION 172
as a Board we continue to uphold the highest standards of 
conduct and make decisions for the long-term success of the 
business.

the disclosures set out on the following page demonstrate how 
the Board has arrived at three principal decisions for the year. We 
define principal decisions as both those that are material to the 
Group, but also those that are significant to any of our key 
stakeholder groups: employees, franchisees, customers and local 
communities, suppliers and shareholders. 

in making the following principal decisions the Board considered 
the outcome from its stakeholder engagement as well as the need
to maintain a reputation for high standards of business conduct 
and the need to act fairly between the members of the company.

this statement of commitment to section 172 forms part of the 
strategic report.

Stephen Hemsley
executive chairman

corporate Governance

strategic report

Governance

Financial statements

The acquisition of Willow Pumps

The creation of the B2B and B2C divisions

Increase of the dividend

Board decisions

 Employees

• external growth provides greater 

opportunity and security for 
employees.

• creates a greater level of focus  
and structure for employees.

• as most employees are share 

option holders or shareholders, this 
is beneficial to them. 

 Franchisees

• optimal way to expand the range  
of services to both Metro rod and 
Metro plumb’s commercial 
customers. 

• Franchisees from across the 

• no direct impact on franchisees but 

Group’s brands benefit from a  
more focused range of support 
services. 

a good indication of the Board’s 
confidence in the business and 
health of the company. 

  Customers  
and local 
communities  

 Suppliers

• Benefit from an increased range  
of “Water in. Waste out.” services.

• ability to provide a more focused 

customer offering.

• opportunity to benefit from 

deepening relationships with  
key suppliers.

• provides more opportunity for 
suppliers across the Group’s 
brands.

 Shareholders

• the Board considered the 

acquisition would be significantly 
earnings enhancing. 

• Facilitates future acquisitions  
and maximises efficiencies.

• no direct impact on customers but 
a good indication of the Board’s 
confidence in the business and 
health of the company.

• no direct impact on suppliers but 
good indication of the Board’s 
confidence in the business and 
health of the company. 

• Board’s intention to continue with 
our progressive dividend policy, 
reducing the cover as we reduce 
our net debt.

QCA PRINCIPLE 1

QCA PRINCIPLE 2

STRATEGY AND BUSINESS MODEL

MEETING SHAREHOLDER NEEDS

Franchise Brands is focused on building market-leading 
businesses in selected customer segments, using primarily a 
franchise model. We currently have a combined network of almost 
450 uK franchisees across five franchise brands.

our focus is on established brands which can benefit from our 
shared support services, specialist sector expertise, management 
experience and group resources. 

the acquisition of Willow pumps, a dlo, represented an important 
step in expanding Metro rod and Metro plumb’s range of services 
to the commercial market.

the creation of a B2B and B2c division provides a greater focus 
and structure to grow our portfolio, support our franchisees and 
develop our businesses.

Further information around our strategy and business model can 
be found in the strategic report.

the executive chairman, the chief Financial officer, and the 
corporate development director regularly meet with the 
institutional shareholders and provide the Board with feedback 
from those meetings and other communications with shareholders. 
the Board is provided with research notes from sell-side analysts 
plus insight into shareholders’ views from the company’s brokers 
and nominated adviser. the Group welcomes the personal 
investment in its equity that many employees and franchisees have 
made, as well as our retail investors. 

We regularly update the investor relations section of the Group’s 
website with the aim of providing useful information for all investors, 
but particularly our retail shareholders. We use our annual report 
to provide shareholders with details of the Group, operations, 
performance, strategy and policies. the Group also exhibits and 
presents at events attended by retail investors and subscribes, and 
provides content to, retail financial news websites.

all directors are invited to attend the aGM at which there is an 
opportunity for shareholders to ask questions formally, and the 
directors are available following the meeting for informal 
discussions. Voting at the aGM is by poll, with the results being 
announced in the meeting.

Franchise Brands plc
annual report and accounts 2019

37

corporate Governance continued

QCA PRINCIPLE 3

QCA PRINCIPLE 5

MANAGE OUR RESPONSIBILITIES TO WIDER STAKEHOLDERS

MAINTAIN A WELL-FUNCTIONING BOARD

the Board has a clear understanding of the Group’s key 
stakeholders (which includes our employees, franchisees, 
customers and communities, suppliers, shareholders, regulators, 
and banks) and understands that the success of the company 
depends on maintaining a positive relationship with each of these 
groups, particularly its franchisees.

there are good relations with all of the stakeholder groups. the 
Group’s core business as a franchisor has minimal direct impact on 
society or communities in general terms, but the Board understands 
the importance of these issues. Management actively solicits 
feedback from employees and franchisees (both formally and 
informally) and maintains strong relationships with suppliers. in the 
current year this has included management visits to franchisees, 
one-to-one meetings by the senior executive with employees, as 
well as more formal surveys carried out by independent firms. 
customer reviews, ratings and feedback for all our consumer 
brands are received regularly and action taken where required.

each of our underlying franchise networks have potential 
environmental impacts which have been considered and minimised. 
We aim to employ environmentally-friendly processes where 
possible. chipsaway’s sMart repair process uses mostly  
water-based formulations and ovenclean employs a no-added 
caustic system. 

Metro rod and Willow pumps have highly developed health and 
safety systems and processes which take into account the potential 
health and safety risk from the nature of the equipment used and 
the public locations in which the services are carried out. Metro rod 
and Willow pumps also ensure that they dispose of waste 
responsibly and safely. 

QCA PRINCIPLE 4

RISK MANAGEMENT

the risk Management section on pages 32 and 33 details the key 
risks to the business, how these are mitigated and the change in 
the identified risk over the last reporting period. the Board is 
embedding risk management principles to drive proactive 
management of, to better enable us to execute and deliver our 
strategy. as such, the Board regularly reviews its risk management 
framework, which determines the extent of exposure to the 
identified risks that the company is able to bear and willing to 
take. any changes to the risk profile of the group will be discussed 
at Board meetings, and the risk management framework updated. 
the Board formally reviews the risk framework bi-annually. the 
Group does not currently have an internal audit function, but will 
consider the introduction of this as the Group grows.

the company is controlled by the Board of directors. the Board 
comprises six executive directors and three non-executive 
directors, two of whom (rob Bellhouse and david poutney) are 
considered to be independent. peter Molloy and tim harris are the 
Managing directors of the two largest operating components of the 
Group and sit on the Board of directors, and they are responsible 
for the operational leadership of their respective businesses.

the Group holds Board meetings at least six times each financial 
year and at other times as and when required. during the current 
year the Board met eight times. all directors (or their proxy) 
attended all meetings. stephen hemsley, the executive chairman, 
is responsible for the running of the Board.

the Board is responsible to the company’s shareholders for:
•  setting the Group’s strategy; 
•  Maintaining the policy and decision-making process through 

which the strategy is implemented; 

•  checking that necessary financial and human resources are in 

place to meet the strategic aims of the Group; 

•  providing entrepreneurial leadership within a framework of 

good governance and sound risk management; 

•  Monitoring performance against key financial and non-financial 

indicators; 

•  overseeing the systems of risk management and internal 

control; and 

•  setting values and standards in corporate governance matters. 

the role of the non-executive directors is to:
•  challenge constructively and help develop proposals on 

strategy; 

•  satisfy themselves as to the integrity of the financial reporting 

systems and the information they provide; 

•  satisfy themselves as to the robustness of the internal controls; 
•  ensure that the systems of risk management are robust and 

defensible; and 

•  review management performance and the reporting of such 

performance to shareholders. 

all directors receive regular and timely information on the Group’s 
operational and financial performance. detailed strategic Board 
papers are sent out in advance of Board meetings, and the Board 
receive the monthly management accounts detailing the 
performance of our brands. the directors’ contracts provide that 
they must each devote such time to the company as is required to 
fulfil their duties.

38

Franchise Brands plc
annual report and accounts 2019

strategic report

Governance

Financial statements

QCA PRINCIPLE 6

QCA PRINCIPLE 8

ENSURE DIRECTORS HAVE NECESSARY, UP-TO-DATE SKILLS

PROMOTE A VALUE-BASED CORPORATE CULTURE

Franchise Brands has five guiding principles that inform the way 
we work with each other, support our franchisees and serve our 
customers and the communities in which we operate:
•  We demand integrity: We are professional in everything we do 
and treat people with respect. nothing is more important to us 
than acting with integrity at all times. 

•  We empower our people: We empower our people and expect 
them to take ownership of a situation and to be accountable for 
their actions and the results they generate. 

•  We are challenging of ourselves: We set high standards, are 
demanding of ourselves, are prepared to challenge the norm 
and have a relentless focus on continual improvement. 
•  We are fair: We consider that fairness and transparency are 

essential to creating high trust working relationships with each 
other, and with our franchisees, partners and suppliers. 

•  We work as a team: We place a huge amount of importance on 

teamwork between our colleagues and our franchisees in 
creating a dynamic business which delivers impressive results. 
We are inclusive, encourage ideas and innovation and welcome 
diversity. 

an externally conducted survey has been undertaken to ascertain 
the views and attitudes of the franchisees of Metro rod, the 
Group’s largest business. this included a number of questions 
providing insights into the culture within that business and the 
Board has discussed the survey’s findings.

having directors drawn from a range of backgrounds, with a 
cumulatively wide range of relevant skills and experiences, helps us 
to take decisions in the interests of all shareholders and which take 
into account the interests of a wide range of stakeholders. details 
of the skills and experience of the Board, which cover sector, 
financial and public markets skills and experience, can be found on 
pages 34 and 35. Where new Board appointments are considered 
the search for candidates is conducted, and appointments are 
made, on merit, against objective criteria and with due regard for 
the benefits of diversity on the Board, including gender.

the Board recognises that as the Group evolves, the mix of skills 
and experience required on the Board will change, and Board 
composition will need to evolve to reflect this change, with due 
regard for the benefits of diversity on the Board, including gender.

directors are provided with access to the company’s nominated 
advisor who provide briefings on necessary legislation and 
regulations from time to time. directors are supported to ensure 
their skills remain up to date, including training courses and 
continuing professional development.

QCA PRINCIPLE 7

EVALUATE BOARD PERFORMANCE

a Board performance self-evaluation was undertaken in 
november 2018, the results of which have been discussed by the 
Board. each director was invited to complete a questionnaire 
providing a quantitative rating and justifying narrative on ten 
strategically aligned questions, with two further questions to 
identify any improvement opportunities. overall, the Board felt 
that it was functioning effectively, with a good balance and blend 
of skills and experience around the Board table and that meetings 
were held in a constructive spirit. the evaluation identified two 
opportunities to enhance the Board’s effectiveness. one was to 
ensure that its meeting agendas and discussions focussed on 
strategic considerations, with operational outcomes reported by 
exception. the second was to have specific ‘deep dives’ into key 
strategic issues, including both risks and opportunities. Both have 
been adopted by the Board.

since the company joined the aiM market in august 2016, there 
has been an evolution in the Board’s composition, with the most 
recent changes to the directorate being in april 2019. While there 
is no formal succession plan in place, four Managing directors run 
the Group’s brands and two of these individuals sit on the parent 
company Board. three are experienced operators of franchised 
businesses and whilst it is not our plan to consolidate these 
businesses any further, we have significant resilience in our senior 
management team.

Franchise Brands plc
annual report and accounts 2019

39

corporate Governance continued

QCA PRINCIPLE 9

MAINTAIN FIT-FOR-PURPOSE GOVERNANCE STRUCTURES

audit committee
the role of the audit committee is to monitor the quality of 
internal controls and check that the financial performance of the 
Group is properly assessed and reported on. it receives and 
reviews reports from the chief Financial officer, other members  
of management and external auditors relating to the interim and 
annual accounts and the accounting and internal control systems 
in use throughout the Group. the members of the audit 
committee are david poutney (chairman) and rob Bellhouse.

the executive chairman and chief Financial officer are invited to 
attend all meetings, with other senior financial managers invited to 
attend when necessary. the external auditors attend meetings to 
discuss the planning and conclusions of their work and meet with 
the members of the committee without any members of the 
executive team present after each meeting. the committee is 
able to call for information from Management and consults with 
the external auditors directly as required.

the objectivity and independence of the external auditors is 
safeguarded by reviewing the auditors’ formal declarations, 
monitoring relationships between key audit staff and the company 
and tracking the level of non-audit fees payable to the auditors.

the committee met twice during the year, to review the 2018 
annual accounts and the interim accounts to 30 June 2019.  
the committee reviewed, with the independent auditor, its 
judgements as to the acceptability of the company’s accounting 
principles. in particular, the committee discussed the application 
of the new accounting standards for 2018 (iFrs9 and iFrs15) and 
the new accounting standard for 2019 (iFrs16). the committee 
reviewed and discussed the auditor’s comments on improvements 
which could be made to the internal controls. in addition,  
the committee has discussed with the auditor the firm’s 
independence from company management and the company, 
and considered the compatibility of non-audit services with the 
auditor’s independence. in the current year these services 
included due diligence work which Bdo performed in relation  
to our acquisition of Willow pumps. 

40

Franchise Brands plc
annual report and accounts 2019

remuneration committee
the role of the remuneration committee is to review  
the performance of the executive directors and make 
recommendations to the Board on matters relating to their 
remuneration and terms of employment. the committee also 
makes recommendations to the Board on proposals for the 
granting of share awards and other equity incentives pursuant to 
any share award scheme or equity incentive scheme in operation 
from time to time. the members of the remuneration committee 
are: rob Bellhouse (chairman) and david poutney.

the executive chairman is invited to attend meetings of the 
remuneration committee, but does not participate when his own 
remuneration is being discussed. all members of the committee 
are independent non-executive directors.

the company’s remuneration policy and details of the amounts 
due to the directors of the company in or in respect of the year 
are set out in the remuneration report on pages 41 and 42.  
as the company is not fully listed, it is not required to produce 
a formal remuneration policy or seek shareholder approval of 
that policy.

the committee met twice during the year, to approve the awards 
of options under the long-term incentive plan (“ltip”).

aiM rules compliance committee
the role of the aiM rules compliance committee is to ensure that 
the company has in place sufficient procedures, resources and 
controls to enable it to comply with the aiM rules for companies 
and this role is set out in its terms of reference available on the 
Group’s website. the committee makes recommendations to  
the Board and proactively liaise with the company’s nominated 
adviser on compliance with the aiM rules. the committee  
also monitors the company’s procedures to approve any share 
dealings by directors or employees in accordance with the 
company’s share dealing code and the requirements of the 
Market abuse regulation. the members of the committee are 
rob Bellhouse (chairman) and david poutney. in addition, all other 
directors of the company are invited to attend its meetings. the 
committee has not met during the year, as the relevant matters 
were discussed at meetings of the full Board.

QCA PRINCIPLE 10

COMMUNICATE GOVERNANCE AND PERFORMANCE 
WITH SHAREHOLDERS

the Board communicates regularly with shareholders providing 
updates on Group performance via interim and annual financial 
reports, trading updates issued via rns, investor presentations 
and meetings with institutional shareholders.

the Board also ensures that the corporate website is kept up to 
date with all the latest information about the governance and 
performance of the business. We use our annual report to provide 
shareholders with details of the Group, operations, performance, 
strategy and policies. the Group also exhibits and presents at 
events attended by retail investors and subscribes, and provides 
content to, retail financial news websites.

strategic report

Governance

Financial statements

DIRECTORS’ SERVICE CONTRACTS
all executive directors are employed under service contracts.  
the services of the executive directors may be terminated by the 
company, on the expiry of six months’ notice (nine months, in the 
case of tim harris).

the non-executive directors are retained under letters of 
engagement which may be terminated by the company (i) giving 
three months’ notice or (ii) immediately, in the event that the 
director is not re-elected by shareholders at an aGM.

directors’ remuneration (audited)
the aggregate remuneration payable to the directors for the year 
ended 31 december 2019 was as follows:

salary
or fees
(£)

Benefits
in kind
(£)

pension
contributions
(£)

2018
comparison
(£)

total
(£)

107,500

–

–

107,500 100,000

director

stephen 
hemsley

chris dent

103,750

7,800

1,280

112,830 109,800

Julia 
choudhury

96,250

–

–

96,250

85,000

tim harris

124,181

peter Molloy1

127,500

colin rees1

94,065

robin auld

nigel Wray

david 
poutney

rob 
Bellhouse

–

25,625

26,875

26,875

8,400

14,651

1,179

133,760

129,428

5,057

147,208

102,106

–

–

–

–

–

1,178

95,243

64,259

–

–

–

–

–

20,000

25,625

25,000

26,875

25,000

26,875

25,000

total

732,621

30,851

8,694

772,166 685,593

notes:
1  peter Molloy and colin rees served as directors of the company from  

21 March 2018.

no director received any remuneration from a third party in 
respect of their service as a director of the company. 

as seen from the table above, four directors are currently 
accruing retirement benefits, and do so through defined 
contribution schemes. the company does not operate a defined 
benefits scheme. no director or former director received any 
benefits from a retirement benefits scheme that were not 
otherwise available to all members of the scheme.

directors’ remuneration report

REMUNERATION POLICY
the objective of the company’s remuneration policy is to facilitate 
the recruitment and retention of executives of an appropriate 
calibre, to ensure that the senior executives of the company are 
provided with appropriate incentives to encourage enhanced 
performance and are, in a fair and responsible manner, rewarded 
for their individual contributions to the success of the company.

STRATEGIC ALIGNMENT
the remuneration committee is satisfied that the pay that can  
be earned is appropriate for a company of comparable size and 
complexity, at each level of performance. all of the executive 
directors have significant exposure to the company’s share price: 
stephen hemsley has a significant personal shareholding in the 
company and the other executive directors have material 
personal investments in our shares, supplemented by options 
granted under our ltip. the vesting of ltip options is subject  
to a performance condition requiring a pre-determined and 
challenging rate of compound annual growth in adjusted earnings 
per share, which the Board regards as the key performance 
metric. as a result, there is a clear incentive to drive earnings per 
share growth over the longer term and also to mitigate downside 
risks that could affect the company’s profitability. reputational 
risks could reasonably be expected to affect the share price, so 
the executive directors are further incentivised to mitigate these 
exposures to maximise the potential value of their options.

REMUNERATION IN PRACTICE
the remuneration that the company offers to its executive 
directors has three principal components:
1.  Basic salaries and benefits in kind – Basic salaries are 

determined by the remuneration committee bearing in mind 
the salaries paid in aiM-quoted companies of similar size and 
complexity. Benefits in kind may include a car allowance and 
health care.

2.  Pensions – the company operates a defined contribution 

scheme available for all executive directors and employees. 
only basic salaries are pensionable. 

3.  Equity exposure – the company operates a share option 
scheme covering permanent employees (including the 
executive directors, other than stephen hemsley). subject to 
achieving compound eps growth targets, options can vest no 
earlier than the third anniversary of the date of grant and, once 
vested, may be exercised until the tenth anniversary. the 
exercise price of the options is set at the market value of the 
company’s shares at the time of grant, so that the individual only 
benefits if there has been share price growth. the share option 
scheme is overseen by the remuneration committee which 
determines the terms under which eligible individuals may be 
invited to participate, including the level of awards. the scheme 
utilises hMrc-approved eMi options to the extent possible. 

We believe that the mix between fixed and variable pay creates a 
powerful, but appropriate, incentive and that our approach 
ensures that pay and performance are directly linked.

Franchise Brands plc
annual report and accounts 2019

41

directors’ remuneration report continued

directors’ share options (audited)
details of options held under the company’s ltip by the directors who served during the year are as follows:

director

chris dent

Julia choudhury

tim harris

peter Molloy

colin rees

date of grant

12-dec-17
11-dec-18

01-aug-16
11-dec-18

01-aug-16
11-dec-18

11-apr-17
12-dec-17
11-dec-18

12-dec-17
11-dec-18

exercise
price
(pence)

performance
condition

49.5
69

eps growth
eps growth

eps growth
eps growth

eps growth
eps growth

2018
number
of shares

303,030
21,970

303,030
71,970

303,030
71,970

150,000
eps growth
eps growth
153,030
eps growth 106,000

eps growth
eps growth

303,030
71,970

33
69

33
69

67
49.5
69

49.5
69

changes in the year

Granted

exercised

lapsed

2019
number
of shares

exercisable
from

exercisable
to

–
–

–
–

– (303,030)
–
–

– (303,030)
–
–

–
–
–

–
–

–
–
–

–
–

–
–

–
–

–
–

303,030 12-dec-20 12-dec-27
21,970 11-dec-21 11-dec-28

– 01-aug-19 01-Jul-26
71,970 11-dec-21 11-dec-28

– 01-aug-19 01-Jul-26
71,970 11-dec-21 11-dec-28

150,000 11-apr-20 11-apr-27
–
–
153,030 12-dec-20 12-dec-27
– 106,000 11-dec-21 11-dec-28

–
–

303,030 12-dec-20 12-dec-27
71,970 11-dec-21 11-dec-28

during 2019 the closing mid-market quote for the company’s shares ranged from a low of 65p to a high of 128.5p. as seen from the 
table above, two directors exercised options over the company’s shares during the year. the shares were exercised on 28 august 
2019 when the share price was 82.5p, with a resultant gain of £150,000 for each director who exercised. 

42

Franchise Brands plc
annual report and accounts 2019

directors’ report

strategic report

Governance

Financial statements

SCOPE OF THIS REPORT
the directors’ biographies on pages 34 and 35, the discussion  
of corporate governance matters on pages 36 to 40 and the 
remuneration report on pages 41 and 42 are hereby incorporated 
by reference to form part of this directors’ report.

in addition, chris dent, Julia choudhury, tim harris, peter Molloy 
and colin rees held or hold options over shares of the company 
through their participation in the company’s ltip, which are 
detailed in the remuneration report on pages 41 and 42.

as permitted under the companies act, certain matters which 
would otherwise need to be included in this directors’ report 
have instead been discussed in the strategic report. these 
matters are the discussion of the performance and likely future 
developments in the business of the company and its 
subsidiaries. disclosures relating to financial risk management  
are included in note 3 to the financial statements.

PRINCIPAL ACTIVITIES
the principal activity of the Group is focused on building market-
leading businesses in selected customer segments, using 
primarily a franchise model. our focus is on established  
brands which can benefit from our shared support services, 
specialist sector expertise, management experience and group 
resources. the principal activity of the company is to act as a 
holding company and to provide management services to its 
subsidiary companies.

DIRECTORS
names, biographical details and appointment dates of the 
directors of the company at the date of this report are shown on 
pages 34 and 35.

DIRECTORS’ INTERESTS
the following table shows the interests of the directors (and their 
spouses and minor children) in the shares of the company.

director

stephen hemsley1
chris dent
Julia choudhury2
tim harris3
peter Molloy
colin rees
nigel Wray4
david poutney5
rob Bellhouse

At
31 December
2019

20,515,117
15,000
1,507,288
1,362,314
33,582
298,507
21,720,120
3,438,881
82,768

at
31 december
2018

20,640,117
15,000
1,204,258
1,059,284
33,582
298,507
21,720,120
2,260,791
82,768

notes:
1. 

included in the holding of stephen hemsley are 1,616,431 ordinary shares held by his 
wife, 7,477,612 ordinary shares held by ctG investment limited, a company owned by 
a discretionary trust of which Mr hemsley and his family are potential beneficiaries, 
and 1,492,537 ordinary shares held by his self-invested personal pension (sipp). 
included in the holding of Julia choudhury are 381,819 ordinary shares held 
jointly with her husband, 411,985 ordinary shares held by her sipp and 37,313 
ordinary shares held by Winsham capital partners ltd, a company controlled by 
Julia choudhury and her husband. 
included in the holding of tim harris are 59,522 shares held by his sipp. 
included in the holding of nigel Wray are 14,026,380 ordinary shares held by 
Vidacos nominess limited, acting as nominee for rBc trustees (Jersey) limited 
as trustee of Mr Wray’s family trust. also included are 3,731,343 ordinary shares 
and 3,684,463 ordinary shares held by euroblue investments limited and 
Glengrace limited, respectively, companies wholly owned by nigel Wray. also 
included in nigel Wray’s interest are 223,880 ordinary shares owned by the 
priory Foundation, a charitable trust of which he is the settlor and a trustee. nigel 
Wray is not the beneficial owner of these shares. 
included in the holding of david poutney are 2,574,627 ordinary shares held by 
his sipp and an interest in 676,164 ordinary shares held by his wife and adult 
daughters. david poutney controls the interest held by his wife and adult 
daughters but is not the beneficial owner of these shares. 

2. 

3. 
4. 

5. 

RESEARCH AND DEVELOPMENT
the Group did not have any material activities in the field of 
research and development during the year.

MAJOR SHAREHOLDERS
insofar as is known to the company and in addition to the holdings 
of the directors above, the following persons hold,  
as at the date of this document, and are expected (based on the 
information available as at the date of this document), to hold 
directly or indirectly 3% or more of the share capital:

shareholder

netcap limited
canaccord Genuity

current

number of
ordinary shares

3,373,134
3,351,033

percentage of
existing share
capital

4.3%
4.2%

GOING CONCERN
the directors have made appropriate enquiries and consider that 
the Group has adequate resources to continue in operational 
existence for the foreseeable future. accordingly, the directors 
continue to adopt the going concern basis in preparing the 
financial statements.

DIRECTORS’ AND OFFICERS’ LIABILITY INSURANCE AND 
INDEMNIFICATION OF DIRECTORS
the company maintains directors’ and officers’ liability insurance 
which gives appropriate cover for any legal action brought against 
its directors.

the company has also granted indemnities to each of its directors 
to the extent permitted by law. Qualifying third party indemnity 
provisions (as defined in section 324 of the companies act 2006) 
have been given in favour of all directors on the Board. these 
indemnities remain in force and relate to certain losses and 
liabilities which the directors may incur to third parties in the 
course of acting as directors of the company.

DIRECTORS’ OBLIGATIONS TO THE AUDITORS
the directors confirm that:
•  so far as each of the directors is aware, there is no relevant audit 
information of which the company’s auditor is unaware; and 
they have each taken all the steps that they ought to have 
taken as directors to make themselves aware of any relevant 
audit information and to establish that the auditors are aware of 
that information. 

• 

DIVIDENDS
a final dividend of 0.46p per share was paid on 20 May 2019 in 
respect of the 2018 financial year.

an interim dividend of 0.30p per share in respect of the 2019 
financial year was paid on 24 september 2019. 

the directors are recommending a final dividend of 0.65p per 
share which, subject to shareholders’ approval at the aGM, will be 
paid on 26 May 2020 to shareholders on the register at the close 
of business on 11 May 2020.

Franchise Brands plc
annual report and accounts 2019

43

directors’ report continued

SHARE CAPITAL
the company’s entire issued share capital comprises ordinary 
shares of 0.5 pence each. note 24 to the financial statements 
summarises the number in issue during 2019.

AUDITOR
a resolution to reappoint Bdo llp as auditor will be proposed at 
the aGM. a tender in respect of the external audit of the company 
and Group was last conducted in 2017.

FINANCIAL INSTRUMENTS AND RISK MANAGEMENT
the company’s use of financial instruments and its financial risk 
management objectives and policies are set out in note 3 of the 
financial statements.

ANNUAL GENERAL MEETING
the 2019 annual General Meeting of the company will be held  
on 28 april 2020, the business of which is set out in the notice  
of Meeting. a circular containing the notice of Meeting and  
an explanatory letter from the chairman is being posted to 
shareholders and is also available on the company’s website.

approved by the Board.

Chris Dent
chief Financial officer
4 March 2020

VOTING RIGHTS
on a show of hands every member who (being an individual) is 
present in person or by proxy or (being a corporation) is present 
by a duly authorised representative and is entitled to vote shall 
upon a show of hands have one vote and on a poll every member 
who is present in person or by proxy or corporate representative 
and entitled to vote shall have one vote for every share of which 
he is the holder. Where a registered holder or any other person 
appearing to be interested in such shares fails to comply with any 
notice given by the company under section 793 of the act, then 
not earlier than 14 days after service of such notice the shares in 
question may be disenfranchised.

STATUTORY DISCLOSURES
in accordance with the large and Medium-sized companies and 
Groups (accounts and reports) regulations 2008 the directors 
disclose the following information:
•  the company’s capital structure and voting rights are detailed 

on page 74. there are no restrictions on voting rights  
nor any agreement between holders of securities that result  
in restrictions on the transfer of securities or on voting rights; 

•  there exist no securities carrying special rights with 

 regard to the control of the company; 

•  details of the substantial shareholders and their  

shareholdings in the company are detailed on page 43; 
•  the rules concerning the appointment and replacement  

of directors, amendment to the articles of association and 
powers to issue or buy back the company’s shares are 
contained in the articles of association of the  
company and the companies act 2006; 

•  there exist no agreements to which the company is party 
that may affect its control following a takeover bid; and 
•  there exist no agreements between the company and its 

directors providing for compensation for loss of office that  
may occur because of a takeover bid. 

BRANCHES
there are no branches of the company outside the uK.

POLITICAL AND CHARITABLE DONATIONS
no political or charitable donations were made or political 
expenditure incurred during the period.

44

Franchise Brands plc
annual report and accounts 2019

directors’ responsibilities statement

strategic report

Governance

Financial statements

the directors are responsible for preparing the annual report and the directors’ report and the financial statements in accordance 
with applicable law and regulations.

company law requires the directors to prepare financial statements for each financial year. under that law the directors have elected 
to prepare the Group and company financial statements in accordance with international Financial reporting standards (iFrs) as 
adopted by the european union. under company law the directors must not approve the financial statements unless they are satisfied 
that they give a true and fair view of the state of affairs of the company and the Group and of the Group’s profit or loss for that period. 
the directors are also required to prepare financial statements in accordance with the rules of the london stock exchange for 
companies trading securities on aiM.

in preparing these financial statements, the directors are required to:
•  select suitable accounting policies and then apply them consistently; 
•  make judgements and accounting estimates that are reasonable and prudent; 
•  state whether applicable iFrss have been followed, subject to any material departures disclosed and explained in the financial 

statements; and 

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in 

business. 

the directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s 
transactions and disclose with reasonable accuracy at any time the financial position of the Group and the company and enable them 
to ensure that the financial statements comply with the companies act 2006.

they are also responsible for safeguarding the assets of the Group and the company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

the directors are responsible for the maintenance and integrity of the corporate and financial information included on the company’s 
website. legislation in the united Kingdom governing the preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions. the maintenance and integrity of the company’s website is the responsibility of the directors, as is the 
ongoing integrity of the financial statements contained therein.

approved by the Board.

Chris Dent
chief Financial officer
4 March 2020

Franchise Brands plc
annual report and accounts 2019

45

independent auditor’s report to the Members of Franchise Brands plc
For the year ended 31 december 2019

OPINION

We have audited the financial statements of Franchise Brands plc (the ‘parent company’) and its subsidiaries (the ‘Group’) for the year 
ended 31 december 2019 which comprise the consolidated statement of comprehensive income, the consolidated and company statement 
of financial position, the consolidated and company statement of cash flows, the consolidated and company statement of changes in equity 
and notes to the financial statements, including a summary of significant accounting policies. 

the financial reporting framework that has been applied in the preparation of the financial statements is applicable law and international 
Financial reporting standards (iFrss) as adopted by the european union and, as regards the parent company financial statements, as 
applied in accordance with the provisions of the companies act 2006.

in our opinion:
• 

the financial statements give a true and fair view of the state of the Group’s and of the parent company’s affairs as at 31 december 2019 
and of the Group’s profit for the year then ended;
the Group financial statements have been properly prepared in accordance with iFrss as adopted by the european union;
the parent company financial statements have been properly prepared in accordance with iFrss as adopted by the european union and 
as applied in accordance with the provisions of the companies act 2006; and
the financial statements have been prepared in accordance with the requirements of the companies act 2006. 

• 
• 

• 

BASIS FOR OPINION

We conducted our audit in accordance with international standards on auditing (uK) (isas (uK)) and applicable law. our responsibilities 
under those standards are further described in the auditor’s responsibilities for the audit of the financial statements section of our report. 
We are independent of the Group and the parent company in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the uK, including the Frc’s ethical standard as applied to listed entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate 
to provide a basis for our opinion.

CONCLUSIONS RELATING TO GOING CONCERN

We have nothing to report in respect of the following matters in relation to which the isas (uK) require us to report to you where:
the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or
• 
the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt about the 
• 
Group’s or the parent company’s ability to continue to adopt the going concern basis of accounting for a period of at least twelve months 
from the date when the financial statements are authorised for issue. 

KEY AUDIT MATTERS

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of 
the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) we identified, 
including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the efforts 
of the engagement team. these matters were addressed in the context of our audit of the financial statements as a whole, and in forming 
our opinion thereon, and we do not provide a separate opinion on these matters.

46

Franchise Brands plc
annual report and accounts 2019

strategic report

Governance

Financial statements

KEY AUDIT MATTERS CONTINUED

Acquisition of WPL Group Holdings Limited

How We Addressed the Key Audit Matter in the Audit

during the year, the Group acquired Wpl Group holdings 
limited and its subsidiaries for consideration of £9.28m. 

We obtained the sale and purchase agreement (spa) to check that 
appropriate accounting treatment had been applied. our work included:

accounting for acquisitions can be complex and requires 
significant judgement. the recognition and valuation of assets 
and liabilities acquired, such as customer relationships, brands 
and other intangible assets is inherently complex and 
judgemental. 

as a result of the judgements required to be made by 
management there is a risk of material misstatement in the fair 
value allocated to assets and liabilities acquired including 
intangible assets and the balance of goodwill recognised. 

Management have prepared detailed calculations to determine 
the fair value of the assets acquired and the acquisition 
consideration. the difference between this consideration and 
the net assets acquired, including the recognition of intangible 
assets is goodwill. 

•  confirming cash consideration as stated in the spa to bank 

statements; 

•  reviewing the fair value of the deferred contingent consideration 
and challenging management on the assumptions made using a 
range of alternative estimates and sensitivities; 

•  With the support of our internal specialists we challenged the key 
inputs, assumptions and methodology used by management in 
determining the fair values of intangible assets acquired based on 
our knowledge of the industry;

•  use of management reconciliations and supporting documentation 
to agree the acquisition net book values of assets and liabilities and 
resulting fair value adjustments, including the adoption of iFrs 9, 15 
and 16, to the amounts recognised. 

We have also reviewed the relevant disclosure in the financial 
statements to assess compliance with the requirements of iFrs 3. 

the business combinations disclosure is set out in note 5 of the 
consolidated financial statements and the relevant accounting 
policies can be seen within note 2.

Key observations:
Based on our procedures we noted no material exceptions and found 
management’s key assumptions to be within a reasonable range.

Impairment of goodwill and intangible assets

How We Addressed the Key Audit Matter in the Audit

refer to the accounting policies on pages 56 and 57 and note 2 
on page 60.

We obtained the impairment analysis performed by management for 
each cGu.

the Group has goodwill and indefinite life intangible assets, 
which requires management to test these annually for 
impairment.

there is a high degree of management judgement in assessing 
the value in use of the cash Generating units (“cGu”) to which 
the Goodwill and intangible assets are allocated and therefore 
determining any potential impairments. there is therefore a 
significant risk that impairment of these assets is not 
appropriately recognised in accordance with applicable Financial
reporting standards.

We challenged this impairment analysis and considered the 
reasonableness of management’s key judgements, our work included:

•  challenging the future trading projections by reference to current 

performance and the accuracy of prior year forecasting;

•  challenging the discount rate applied using a range of sensitivities;
•  using our internal specialists to determine the appropriateness of 

the discount rate applied;

•  checking the impairment analysis for logical and arithmetic 

accuracy and to ensure that it has been undertaken in accordance 
with ias 36;

•  Verifying the long term growth rate using historical performance to 

compare to budgeted rates used;

•  assessing whether the forecasts adopted in the impairment review 
were Board approved and are consistent with those used in the 
going concern assessment;

•  performing sensitivity analysis to understand the relative impact of 
changes in the key assumptions within the impairment models, as 
well as to confirm the appropriateness of Management’s disclosure 
of sensitivities in respect of the impairment review.

Key observations:
Based on our procedures we noted no material exceptions and found 
management’s key assumptions underlying the impairment reviews to 
be within a reasonable range.

Franchise Brands plc
annual report and accounts 2019

47

independent auditor’s report to the Members of Franchise Brands plc continued
For the year ended 31 december 2019

OUR APPLICATION OF MATERIALITY

We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. For planning, 
we consider materiality to be the magnitude by which misstatements, individually or in aggregate and including omissions, could reasonably 
be expected to influence the economic decisions of reasonable users that are taken on the basis of the financial statements.

the materiality for the Group financial statements as a whole was set at £160,000 (2018: £140,000). this was determined with reference to a 
benchmark of profit before tax, of which this represents 5%, which we consider to be one of the principal considerations for members of the 
Group in assessing the financial performance of the business.

the materiality for the parent company financial statements was set at £110,000 (2018: £90,000). this was determined with reference to a 
benchmark of 3% of net assets limited to the component materiality set for the audit of the Group.

in order to reduce to an appropriately low level the probability that any misstatements exceed materiality we use a lower materiality level, 
performance materiality, to determine the extent of testing needed. importantly, misstatements below these levels will not necessarily be 
evaluated as immaterial as we also take account of the nature of identified misstatements, and the particular circumstances of their 
occurrence, when evaluating their effect on the financial statements as a whole. performance materiality for the Group financial statements 
was set at £120,000 (2018: £105,000) and for the parent company £82,500 (2018: £67,500), representing 75% of materiality. the 
performance materiality threshold was selected based on the expected low level of misstatements and the relatively low number of 
accounts that are subject to management estimation.

component materiality for significant components was set at levels between £70,000 and £140,000 (2018: £64,000 and £130,000).

We agreed with the audit committee that we would report to the committee all individual audit differences identified during the course of our 
audit in excess of £3,200 (2018: £3,000). We also agreed to report differences below this threshold that, in our view, warranted reporting on 
qualitative grounds.

AN OVERVIEW OF THE SCOPE OF OUR AUDIT

the Group operates through a number of legal entities, which form reporting components. audits have been performed over all 
components of the Group by the Group audit team. significant components were defined as those reporting components contributing more 
than 15% towards Group assets, turnover or profits.

our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system of internal 
control, and assessing the risks of material misstatement in the financial statements.

We also addressed the risk of management override of internal controls, including assessing whether there was evidence of bias by the 
directors that may have represented a risk of material misstatement due to fraud.

the Group manages its operations from two principal locations in the uK and the financial information relating to the parent company and 
the two significant components of the Group were subject to full scope audit by the Group audit team.

For the insignificant components we performed review procedures or specific scope procedures on certain balances based on their relative 
size, risks in the business and our knowledge of those entities appropriate to respond to the risk of material misstatement.

as a consequence of the audit scope determined, we achieved coverage of 85% (2018: 100%) of revenue, 84% (2018: 100%) of profit before 
tax and 88% (2018: 100%) of net assets.

OTHER INFORMATION

the directors are responsible for the other information. the other information comprises the information included in the annual report  
and accounts, other than the financial statements and our auditor’s report thereon. our opinion on the financial statements does not  
cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance 
conclusion thereon.

in connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether 
the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to 
be materially misstated. if we identify such material inconsistencies or apparent material misstatements, we are required to determine 
whether there is a material misstatement in the financial statements or a material misstatement of the other information. if, based on the 
work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. 

We have nothing to report in this regard.

48

Franchise Brands plc
annual report and accounts 2019

strategic report

Governance

Financial statements

OPINIONS ON OTHER MATTERS PRESCRIBED BY THE COMPANIES ACT 2006

in our opinion, based on the work undertaken in the course of the audit:
• 

the information given in the strategic report and the directors’ report for the financial year for which the financial statements are 
prepared is consistent with the financial statements; and
the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements. 

• 

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION

in the light of the knowledge and understanding of the Group and the parent company and its environment obtained in the course of the 
audit, we have not identified material misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters in relation to which the companies act 2006 requires us to report to you if,  
in our opinion:
•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from 

branches not visited by us; or
the parent company financial statements are not in agreement with the accounting records and returns; or

• 
•  certain disclosures of directors’ remuneration specified by law are not made; or 
•  we have not received all the information and explanations we require for our audit. 

RESPONSIBILITIES OF DIRECTORS

as explained more fully in the directors’ responsibilities statement the directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary  
to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

in preparing the financial statements, the directors are responsible for assessing the Group’s and the parent company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
directors either intend to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but to do so.

AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL STATEMENTS

our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with isas (uK) will always detect a material misstatement when it exists.

Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements.

a further description of our responsibilities for the audit of the financial statements is located on the Financial reporting council’s website 
at: www.frc.org.uk/auditorsresponsibilities. this description forms part of our auditor’s report.

USE OF OUR REPORT

this report is made solely to the parent company’s members, as a body, in accordance with chapter 3 of part 16 of the companies act 
2006. our audit work has been undertaken so that we might state to the parent company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. to the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the parent company and the parent company’s members as a body, for our audit work, for this report,  
or for the opinions we have formed.

Gary Harding
(senior statutory auditor)
For and on behalf of Bdo llp, statutory auditor
Manchester, united Kingdom
4 March 2020

Bdo llp is a limited liability partnership registered in england and Wales (with registered number oc305127).

Franchise Brands plc
annual report and accounts 2019

49

consolidated statement of comprehensive income
For the year ended 31 december 2019

Revenue
cost of sales

Gross profit
adjusted earnings before interest, tax, depreciation, amortisation, share-based payments 

& non-recurring items (“adjusted eBitda”)

depreciation
amortisation of software
amortisation of acquired intangibles
share-based payment expense
costs of acquisition of subsidiaries

total administrative expenses

Operating profit
Other gains and losses
Finance expense

Profit before tax
tax expense

Profit for the year and total comprehensive income attributable to equity holders of the 

Parent Company

all amounts relate to continuing operations

Earnings per share
Basic
diluted

the notes on pages 56 to 75 form part of these financial statements.

note

6

7,14,15
7,13
7,13
7,9
5,7

20
10

11

2019
£’000

2018
restated
£’000

44,013
(27,631)

35,470
(22,341)

16,382

13,129

5,182 
(635)
(120)
(260)
(238)
(270)

4,003
(410)
(37)
(216)
(139)
–

(12,723)

(9,928)

3,659
(26)
(357)

3,276
(566)

3,201
–
(340)

2,861
(536)

2,710

2,325

12
12

3.48
3.42

2.99
2.95

50

Franchise Brands plc
annual report and accounts 2019

strategic report

Governance

Financial statements

consolidated statement of Financial position
at 31 december 2019

Assets
non-current assets
intangible assets
property, plant and equipment
right-of-use assets

Total non-current assets

Current assets
inventories
trade and other receivables
cash and cash equivalents

Total current assets

Total assets

Liabilities
Current liabilities
trade and other payables
loans and borrowings
obligations under leases
current tax liability

Total current liabilities

Non-current liabilities
loans and borrowings
obligations under leases
contingent consideration
deferred tax liability

Total non-current liabilities

Total liabilities

Total net assets

Issued capital and reserves attributable to owners of the Parent
share capital
share premium
share-based payment reserve
Merger reserve
treasury reserve
retained earnings

note

2019
£’000

2018
restated
£’000

2017
restated
£’000

13
14
15

16
17

18
19
21

19
21
20
22

24
24
24
24
24

35,057
1,242
3,538

39,837

594
16,935
1,682

19,211

59,048

12,684
4,074
924
594

18,276

5,200
2,563
3,606
1,544

12,913

31,189

27,859

398
22,806
316
1,390
(21)
2,970

27,232
339
947

27,025
115
1,133

28,518

28,273

245
11,048
2,940

252
8,144
3,245

14,233

11,641

42,751

39,914

8,595
3,439
335
196

6,404
4,164
326
–

12,565

10,894

4,400
673
–
702

5,775

18,340

24,411

388
22,621
226
396
(151)
931

5,255
872
–
374

6,501

17,395

22,519

388
22,621
88
396
–
(974)

Total equity attributable to equity holders

27,859

24,411

22,519

the consolidated financial statements of Franchise Brands plc (company number: 10281033) on pages 50 to 75 were approved and 
authorised for issue by the Board of directors on 4 March 2020 and were signed on its behalf by:

Chris Dent
director

Franchise Brands plc
annual report and accounts 2019

51

company statement of Financial position
at 31 december 2019

Assets
Non-current assets
Fixed asset investments

Total non-current assets

Current assets
trade and other receivables
cash and cash equivalents

Total current assets

Total assets

Liabilities
Current liabilities
trade and other payables
loans and borrowings

Total current liabilities
Non-current liabilities
loans and borrowings
contingent consideration

Total non-current liabilities

Total liabilities

Net assets

Issued capital and reserves attributable to owners of the Parent
share capital
share premium
share-based payment reserve
Merger reserve
treasury reserve
retained earnings

Total equity attributable to equity holders

note

23

17

18
19

19
20

24
24
24
24
24

2019
£’000

2018
£’000

41,049

41,049

31,703

31,703

–
25

25

2,860
6

2,866

41,074

34,569

923
4,074

4,997

5,200
3,606

8,806

13,803

27,271

398
22,806
316
1,270
(21)
2,502

247
3,439

3,686

4,400
–

4,400

8,086

26,483

388
22,621
226
276
(151)
3,123

27,271

26,483

no statement of comprehensive income is presented by the company as permitted by section 408 of the companies act. Franchise Brands 
plc reported a profit and total comprehensive income for the financial period ended 31 december 2019 of £0.05m (2018: £3.0m).

the company financial statements of Franchise Brands plc (company number: 10281033) on pages 52 to 75 were approved and authorised 
for issue by the Board of directors on 4 March 2020 and were signed on its behalf by:

Chris Dent
director

52

Franchise Brands plc
annual report and accounts 2019

consolidated statement of cash Flows
For the year ended 31 december 2019

Cash flows from operating activities
profit for the year
Adjustments for:
depreciation of property, plant and equipment
depreciation of right-of-use assets
amortisation of software
amortisation of acquired intangibles
acquisition-related costs
share-based payment expense
other gains and losses
Finance expense
income tax expense

Operating cash flow before movements in working capital
increase in trade and other receivables
decrease in inventories
increase in trade and other payables

Cash generated from operations
income taxes (paid)/received

Net cash generated from operating activities
Cash flows from investing activities
purchases of property, plant and equipment
purchase of software
acquisition of subsidiary including costs, net of cash acquired

Net cash used in investing activities
Cash flows from financing activities
Bank loans – repaid
Bank loans – received
other loans – made
capital element of lease obligations repaid
interest paid – bank and other loan
interest paid – leases
proceed from issue of shares
purchase of treasury shares
dividends paid

Net cash used in financing activities 
Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

reconciliation of cash flow to the Group net debt position

strategic report

Governance

Financial statements

note

2019
£’000

2018
restated
£’000

 2,710 

2,325

14
15
13
13

9
20
10
11

17
16
18

14
13
5

27

183
 452 
 120 
 260 
270
 238 
26
 357 
 566 

 5,182 
 (1,523)
 5 
999

 4,663 
 (147)

 4,516 

 (865)
 (837)
 (3,958)

 (5,660)

(2,506)
4,000
(5)
(716)
(343)
(44)
358
(266)
(592)

(114)
(1,258)

2,940

1,682

131
279
37
216
–
138
–
340
536

4,002
(2,952)
7
2,107

3,164
48

3,212

(222)
(348)
–

(570)

(1,600)
–
(138)
(326)
(279)
(4)
–
(151)
(420)

(2,948)
(305)

3,245

2,940

Group

At 1 January 2018 (restated)

Financing cash flows
other cash flows
other changes

Term 
Loan
£’000

Revolving
credit
facility
£’000

(6,058)

(3,506)

600 
 – 
23 

1,000 
 –
(8)

Loan 
fees
£’000

145 

 – 
 – 
(35)

Total
liabilities
from
financing
activities
£’000

Obligations
under leases
£’000

Total net
cash/(net
debt)
£’000

Cash
£’000

(1,198)

(10,617)

3,245 

(7,372)

330 
– 
(140)

1,930 
–
(160)

 –
(305)
 – 

1,930 
(305)
(160)

At 31 December 2018 (restated)

(5,435)

(2,514)

110 

(1,008)

(8,847)

2,940 

(5,907)

Financing cash flows
other cash flows
other changes

At 31 December 2019

(1,000)
 – 
34 

(500)
 – 
12 

 –
 –
19 

760 
 – 
(3,239)

(740)
 – 
(3,174)

 – 
(1,258)
 – 

(740)
(1,258)
(3,174)

(6,401)

(3,002)

129 

(3,487)

(12,761)

1,682 

(11,079)

Franchise Brands plc
annual report and accounts 2019

53

company statement of cash Flows
For the year ended 31 december 2019

Cash flows from operating activities
profit for the year
Adjustments for:
other gains and losses
Finance expenses
income tax expense
share-based payment expense

Cash generated from operations
decrease in trade and other receivables
increase in trade and other payables

Net cash generated from operating activities
Cash flows from investing activities
acquisition of subsidiary including costs

Net cash used in investing activities
Cash flows from financing activities
Bank loans – repaid
Bank loans – received
interest paid – bank and other loans
proceed from issue of shares
purchase of treasury shares
dividends paid

Net cash flows generated by/(used in) financing activities
Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

reconciliation of cash flow to the company net debt position

Group

At 1 January 2018

Financing cash flows
other cash flows
other changes

At 1 January 2019

Financing cash flows
other cash flows
other changes

At 31 December 2019

note

2019
£’000

2018
£’000

49

2,986

10

17
18

27

Term 
Loan
£’000

Revolving
credit
facility
£’000

(6,058)

(3,506)

600
–
23

1,000
–
(8)

(5,435)

(2,514)

(1,000)
–
34

(500)
–
12

Total
liabilities
from
financing
activities
£’000

(9,419)

1,600
–
(21)

(7,840)

(1,500)
–
65

Loan 
fees
£’000

145

–
–
(35)

110

–
–
19

(6,401)

(3,002)

129

(9,275)

26
287
(236)
84

210
2,920
776

3,906

(4,538)

(4,538)

(2,506)
4,000
(343)
358
(266)
(592)

651
19

6

25

Cash
£’000

232

–
(226)
–

6

–
19
–

25

–
305
(44)
50

3,297
503
31

3,831

(1,607)

(1,607)

(1,600)
–
(279)
–
(151)
(420)

(2,450)
(226)

232

6

Total net
cash/(net
debt)
£’000

(9,187)

1,600
(226)
(21)

(7,834)

(1,500)
19
65

(9,250)

54

Franchise Brands plc
annual report and accounts 2019

strategic report

Governance

Financial statements

consolidated and company statement of changes in equity
For the year ended 31 december 2019

Group

At 1 January 2018 (Restated)

profit for the year and total comprehensive income
Contributions by and distributions to owners
dividend paid
treasury shares
share-based payment

Share
capital
£’000

388

–

–
–
–

Share
premium
account
£’000

22,621

–

–
–
–

At 1 January 2019 (Restated)

388

22,621

profit for the year and total comprehensive income
Contributions by and distributions to owners
shares issued
dividend paid
treasury shares
share-based payment

–

10
–
–
–

–

185
–
–
–

At 31 December 2019

398

22,806

Company

At 1 January 2018

profit for the year and total comprehensive income
Contributions by and distributions to owners
dividend paid
treasury shares
share-based payment

Share
capital
£’000

388

–

–
–
–

Share
premium
account
£’000

22,621

–

–
–
–

At 1 January 2019

388

22,621

profit for the year and total comprehensive income
Contributions by and distributions to owners
shares issued
dividend paid
treasury shares
share-based payment

–

10
–
–
–

–

185
–
–
–

At 31 December 2019

398

22,806

Share-
based
payment
reserve
£’000

88

–

–
–
138

226

–

(148)
–
–
238

316

Share-
based
payment
reserve
£’000

88

–

–
–
138

226

–

(148)
–
–
238

316

Merger
reserve
£’000

396

–

–
–
–

396

–

994
–
–
–

Treasury
shares
£’000

Retained
earnings
£’000

Total
£’000

–

–

(974)

22,519

2,325

2,325

–
(151)
–

(151)

(420)
–
–

(420)
(151)
138

931

24,411

–

2,710

2,710

396
–
(266)
–

(79)
(592)
–
–

1,358
(592)
(266)
238

1,390

(21)

2,970

27,859

Merger
reserve
£’000

276

–

–
–
–

276

–

994
–
–
–

Treasury
shares
£’000

Retained
earnings
£’000

Total
£’000

—

–

558

23,931

2,985

2,985

–
(151)
–

(151)

–

396
–
(266)
–

(420)
–
–

(420)
(151)
138

3,123

26,483

49

49

(79)
(592)
–
–

1,358
(592)
(266)
238

1,270

(21)

2,502

27,271

Franchise Brands plc
annual report and accounts 2019

55

notes forming part of the Financial statements
For year ended 31 december 2019

1 SIGNIFICANT ACCOUNTING POLICIES

General information
Franchise Brands plc (the “company”, and together with its subsidiaries, the “Group”), is a public company incorporated in england and 
Wales under the companies act 2006 with company number 10281033. the principal activity of the Group is focused on building market-
leading businesses in selected customer segments, using primarily a franchise model. our focus is on established brands which can benefit 
from our shared support services, specialist sector expertise, management experience and group resources. the principal activity of the 
company is that of a holding company of a group of companies engaged in franchising and related activities.

Basis of consolidation
the consolidated financial statements incorporate the results and net assets of the company and its subsidiary undertakings. subsidiaries 
are consolidated from the date of their acquisition, being the date on which the Group obtains control, and continue to be consolidated until 
the date control ceases. all inter-company transactions and balances between Group entities are eliminated upon consolidation.

Basis of preparation
the Group’s financial statements have been prepared in accordance with international Financial reporting standards (“iFrs”) and 
interpretations as adopted by the european union as they apply to the financial statements of the Group for the year ended 31 december 
2019 and applied in accordance with the companies act 2006. the Group’s consolidated financial statements are prepared under the 
historical cost convention. the principal accounting policies adopted are set out below and have been consistently applied to all the years 
presented. the Group’s financial statements are presented in sterling and all values are rounded to the nearest thousand pounds (£’000s) 
except where indicated.

the Group’s financial statements have been prepared on a going concern basis as the directors have a reasonable expectation that the 
Group has adequate resources to continue in existence for the foreseeable future. please refer to the directors’ report for further details.

segmental reporting
iFrs8 operating segments requires operating segments to be identified on the same basis as is used internally for the review of 
performance and allocation of resources by the “chief operating decision maker”, who has been identified as the executive chairman. iFrs8 
permits the aggregation of these components into reportable segments for the purpose of disclosure in the Group’s financial statements. in 
the previous periods the Group only had a single reportable segment, as the directors assessed that the aggregation criteria were met with 
the four primary franchise networks which the Group manages. in the current period the directors have reassessed the aggregation criteria 
in light of the acquisition of Willow pumps limited on 7th october 2019, and the creation of two operating divisions, business to business 
(“B2B") and business to consumer (”B2c”).

the directors have determined that the Group currently has two reportable types of operations: Franchise networks and direct labour 
organisations (“dlo"). in this assessment the directors have had regard to the economic characteristics of the operating segments, the 
nature of their business and their long-term margins. Whereas the Board had previously concluded that whilst the existing Group operated 
multiple franchise brands, across various business sectors, the key management and financial data used to manage them is the same, as 
the key drivers are attributable to them being franchises rather than the activity of the franchise, the Board recognises the direct labour 
operations as having different economic characteristics, and should, therefore, be presented separately where they form a material 
separable cash generating unit. 

in addition, the directors believe that now that two operational divisions have been created, it adds to the understanding of the financial 
statements to separately disclose the B2B and B2c segments.

therefore in the current period the directors have chosen to report three segments:

•  B2B- Franchisor, which is made up of Metro rod and Metro plumb;
•  B2B- dlo, which is made up of Willow pumps; and
•  B2c- which is made up of chipsaway, ovenclean and Barking Mad.

Business combinations
the consideration of the acquisition of a subsidiary is the fair value of the assets transferred, the liabilities incurred to the former owners of 
the acquiree and the equity issued by the Group, plus if the business combination is acquired in stages the fair value of the existing interest 
in the acquiree. the consideration transferred includes the fair value of any asset or liability resulting from a contingent consideration 
arrangement (see note 2). identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are 
measured initially at their fair values at the acquisition date. investments in subsidiaries are measured at cost in the parent company.

intangible assets
intangible assets comprise goodwill, certain acquired separable corporate brand names, acquired customer relationships, and capitalised 
computer software not integral to a related item of hardware. Goodwill represents the excess of fair value attributed to investments in 
businesses or subsidiary undertakings over the fair value of the underlying net assets, including intangible assets, at the date of their 
acquisition. Goodwill impairment reviews are undertaken annually or more frequently if events or changes in circumstances indicate a 

56

Franchise Brands plc
annual report and accounts 2019

strategic report

Governance

Financial statements

potential impairment. the carrying value of goodwill is compared to the net present value of future cash flows derived from the underlying 
assets using a projection period of up to five years, based on the latest approved budgets, for each cash-generating unit. after the 
projection period a steady growth rate representing an appropriate long-term growth rate for the industry is applied. any impairment is 
recognised immediately as an expense and is not subsequently reversed.

corporate brand names, trade-marks, customer relationships and other intangibles acquired as part of acquisitions of businesses are 
capitalised separately from goodwill as intangible assets if their value can be measured reliably on initial recognition and it is probable that 
the expected future economic benefits that are attributable to the asset will flow to the Group. certain corporate brands and trademarks of 
the Group are considered to have an indefinite economic life because of the institutional nature of the corporate brand names, their proven 
ability to maintain market leadership and profitable operations over long periods of time and the Group’s commitment to develop and 
enhance their value.

the carrying value of these intangible assets is reviewed at least annually for impairment and adjusted to the recoverable amount if 
required. recoverable amount is the higher of fair value less costs to sell and its value in use. Where the carrying amount of an asset or cash 
generating unit exceeds its recoverable amount the asset or cash generating unit is considered impaired and written down to its 
recoverable amount. any impairment is charged to the profit and loss in the period concerned.

amortisation is provided at rates calculated to write-off the cost less estimated residual value of each asset on a straight-line basis over its 
estimated useful life as follows. customer-related intangibles have a useful life of 10 years. others (including capitalised computer software) 
have a useful life of 3-10 years.

revenue
revenue is recognised to the extent that it is probable that the economic benefits will flow to the Group and the revenue can be reliably 
measured. revenue is measured at the fair value of consideration received or receivable, net of returns, rebates and value-added taxes. there 
have been no changes to the accounting for revenue in the year. the following criteria must also be met before revenue is recognised:
•  Management service fees (“MSF”): MsF is charged for the continuing use of the rights and continuing services provided during the 
franchise agreements term. they are recognised as the service is provided and the rights are used. these are charged on a monthly 
basis and the values recognised are based on the performance obligations in the relevant contracts with our franchisees. For chipsaway 
and ovenclean a set monthly fee is charged. For Metro rod and Barking Mad a variable percentage is charged based on the invoiced 
revenue of the franchisees.

•  Sales of franchise territories: sales of franchise territories represent the charges for packages which include training, other start-up 

support and equipment. no element of these charges relate to subsequent services. revenue from franchise fees is recognised when a 
franchisee completes the relevant training, as this is when we have delivered our performance obligation under the franchise contract. 
Where deferred payment terms are offered the revenue is recognised to the extent that there is not considered to be significant doubt 
over the eventual recovery (see note 2).

•  Product sales: revenue from sales of products is recognised on delivery to customers, as this is when control is deemed to 

have transferred. 

•  Direct labour income: revenue from our direct labour organisations is recognised when our performance obligations are met in relation 
to an individual job. Where performance obligations are met over a number of accounting periods, revenue is recognised over time and 
is based on the proportion of the level of service performed (see note 2). the performance obligations are defined in our underlying 
contracts with customers. at Willow this will be the supply and install of a pump; at Metro rod and Metro plumb, this will be on 
attendance and completion of an individual customer’s visit. 

•  National Advertising Funds: national advertising Funds are collected from franchisees under their agreements and then spent on their 
behalf on advertising which benefits the underlying franchise networks. the management of the funds does not result in any profit or 
loss for the Group as all funds received are expended on behalf of the networks. the directors have concluded that the Group will 
recognise the costs expended by the funds in the year, and will recognise an equal amount as revenue, with any difference from the 
amount of cash received from our franchisees as accrued or deferred revenue within the balance sheet. this is because it is the Group 
which controls the expenditure of the funds, rather than the franchisees. overall, there is no effect on profit. 

Financial liabilities
Bank borrowings are initially recognised at fair value net of any transaction costs directly attributable to the issue of the instrument. such 
interest bearing liabilities are subsequently measured at amortised cost using the effective interest rate method, which ensures that any 
interest expense over the period to repayment is at a constant rate on the balance of the liability carried in the consolidated statement of 
financial position. For the purposes of each financial liability, interest expense includes initial transaction costs and any premium payable on 
redemption, as well as any interest or coupon payable while the liability is outstanding. trade payables and other short-term monetary 
liabilities are initially recognised at fair value and subsequently carried at amortised cost using the effective interest method.

Financial assets
all of the Groups financial assets are classified and held at amortised cost. these assets arise principally from the provision of goods and 
services to customers, but also incorporate other types of financial assets where the objective is to hold these assets in order to collect 
contractual cash flows and the contractual cash flows are solely payments of principal and interest. they are initially recognised at fair value 
plus transaction costs that are directly attributable to their acquisition or issue, and are subsequently carried at amortised cost using the 
effective interest rate method, less provision for impairment. 

Franchise Brands plc
annual report and accounts 2019

57

notes forming part of the Financial statements continued
For year ended 31 december 2019

1 ACCOUNTING POLICIES CONTINUED

impairment provisions for trade receivables are recognised based on the simplified approach within iFrs 9 using a provision matrix in the 
determination of the lifetime expected credit losses. during this process the probability of the non-payment of the trade receivables is 
assessed based on customer type, history of payment as well as by the number of days that debt is past due. this probability is then 
multiplied by the amount of the expected loss arising from default to determine the lifetime expected credit loss for the trade receivables. 
For trade receivables, which are reported net, such provisions are recorded in a separate provision account with the loss being recognised 
within cost of sales in the consolidated statement of comprehensive income. on confirmation that the trade receivable will not be 
collectable, the gross carrying value of the asset is written off against the associated provision. cash and cash equivalents includes  
cash in hand.

contract assets primarily relate to balances which Metro rod franchisees have been paid in advance of the related revenue being taken. 
these balances are at all times less than the overall balances that owed to the franchise network. the contractual right of set-off exists on 
amounts owed from our franchisees. therefore, they do not present an impairment risk. 

contract assets include outlays incurred on behalf of clients, including third-party costs that have not yet been billed and are considered 
receivables under iFrs 15 revenue from contracts with customers.

property, plant and equipment
property, plant and equipment assets are carried at cost less accumulated depreciation and any recognised impairment in value. cost 
comprises the aggregate amount paid and the fair value of any other consideration given to acquire the asset and includes cost directly 
attributable to making the asset capable of operating as intended. depreciation is provided to write-off the cost, less the estimated residual 
values, of all tangible fixed assets evenly over their expected useful lives. it is calculated at the following rates:

leasehold property improvements
short-term leasehold improvements
Motor vehicles
plant & equipment
Fixtures and fittings
computer equipment

–
–
–
–
–
–

over period of lease
over period of lease
10%-25% straight line
10% straight line
33% straight line
33% straight line

the assets’ residual values, useful lives and methods of depreciation are reviewed and adjusted, if appropriate on an annual basis. any gain 
or loss arising on derecognition of an asset is included in the statement of comprehensive income in the year that the asset is derecognised.

share-based payment
When share options are awarded to employees, the fair value of the options at the date of grant is charged to the statement of 
comprehensive income over the vesting period. When the terms and conditions of options are modified before they vest, the increase in fair 
value of the options, measured immediately before and after the modification, is also charged to the statement of comprehensive income 
over the remaining vesting period. Where share options vesting is contingent on a future event a charge is recognised only if the future 
event is considered probable.

Fair value is measured by the use of an appropriate valuation model, which takes into account conditions attached to the vesting and 
exercise of the equity instruments. the expected life used in the model is adjusted, based on Management’s best estimate, for the effects 
of non-transferability, exercise restrictions and behavioural considerations. the volatility in the model is calculated by reference to an 
implied volatility of a group of listed entities that have similar characteristics and are in the same industry sector.

income taxes
current tax assets and liabilities are measured at the amount expected to be received or paid to the taxation authorities. income tax is 
charged or credited to the income statement, except when it relates to items charged directly to other comprehensive income or to equity, 
in which case the income tax is also dealt with in other comprehensive income or equity respectively. deferred tax assets and liabilities are 
recognised where the carrying amount of an asset or liability in the statement of financial position differs from its tax base, except for 
differences arising on the initial recognition of goodwill. recognition of deferred tax assets is restricted to those instances where it is 
probable that taxable profit will be available against which the difference can be utilised. the amount of the asset or liability is determined 
using tax rates that have been enacted or substantially enacted by the balance sheet date and are expected to apply when the deferred tax 
liabilities or assets are settled or recovered. deferred tax assets and liabilities are offset when the Group has a legally enforceable right to 
offset current tax assets and liabilities.

adjusted performance Measures (apMs)
apMs are utilised as key performance indicators by the Group and are calculated by adjusting the relevant iFrs measurement by 
acquisition related costs, amortisation of acquired intangibles and share-based payments. the two main apMs which are used are adjusted 
eBitda and adjusted eps. the reconciliation of these items to iFrs measurements can be found in the chief Financial officer’s review on 
page 18. apMs are non-Gaap measures and are not intended to replace those measurements, but are the measures used by the directors 
in their management of the business, and are, therefore, important Key performance indicators (Kpis). 

58

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Governance

Financial statements

system sales
system sales are the total aggregate sales of our franchisees of services to third party customers. it is a measure used by management to 
understand the underlying health and size of our individual brands. For some, but not all, of our brands it is an amount which directly drives 
our turnover, with the Group collecting a percentage of system sales as our MsF. system sales are not, therefore, a component of the 
financial performance of the Group, but are a Kpi used by management, and it is therefore disclosed to provide more insight into the 
franchise networks which we operate.

adoption of new standards
at the beginning of the period the Group adopted IFRS16 Leases. other new amended standards and interpretations issued by the iasB 
that apply to the financial statements do not impact the Group as they are either not relevant to the Group’s activities or require accounting 
which is consistent with the Group’s current accounting policies. 

iFrs16 replaces ias17 ‘leases’ and substantively changes the accounting for operating leases. Where a contract meets iFrs16’s definition 
of a lease, lease agreements will give rise to the recognition of a non-current asset representing the right to use the leased item, and a loan 
obligation for future lease payables. lease costs are recognised in the form of depreciation of the right to use asset and interest on the 
lease liability, which has impacted the phasing of operating profit and profit before tax, compared to previous cost profiles and presentation 
in the income statement, and has also impacted the classification of associated cash flows. the detailed assessment of the impact on the 
Group has been completed, and the adoption has had a significant impact on the presentation of the Group’s assets and liabilities, mainly 
relating to property and vehicle leases. as part of this assessment the Group applied the practical expedient allowed and did not reassess 
contracts which had not previously been identified as a lease. Most materially it has impacted adjusted eBitda, with the 2018 comparative 
figure rising from £3.7m to £4m. 

in respect of iFrs16 we have applied a fully retrospective approach. this means that we have gone back to the accounting at the inception 
of each of the different leases within the Group. this has resulted in the below adjustments to the previously reported financial statements: 

Year ended 31 December 2018

revenue
cost of sales
other administration expenses
depreciation
Finance expense
tax expense

Basic earnings per share (p)
Diluted earnings per share (p)

At 31 December 2018

intangible assets
property, plant and equipment
inventories
trade and other receivables
cash 
trade and other payables
loans and borrowings
obligations under leases
current tax
loans and borrowings
obligations under leases
deferred tax liability

Total net assets 

Original 
Numbers
£’000

IFRS16 
Adjustment
£’000

Final 
Numbers
£’000

35,470
(22,341)
(9,517)
(410)
(340)
(536)

–
–
303
(279)
(30)
–

(7)

2,325

(0.01)
(0.01)

2.99
2.95

IFRS16 
Adjustment
£’000

– 
904
– 
– 
– 
–
–
(314)
– 
– 
(622)
– 

Final 
Numbers
£’000

27,232
1,286
245
11,048
2,940
(8,595)
(3,439)
(335)
(196)
(4,400)
(673)
(702)

35,470
(22,341)
(9,820)
(131)
(310)
(536)

2,332

3.00
2.96

Original 
Numbers
£’000

27,232
382
245
11,048
2,940
(8,595)
(3,439)
(21)
(196)
(4,400)
(51)
(702)

24,442

(32)

24,411

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59

 
notes forming part of the Financial statements continued
For year ended 31 december 2019

2 CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS

the preparation of financial statements requires management to make judgements, estimates and assumptions that affect the amounts 
reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the period.  
the nature of estimation means that actual outcomes could differ from those estimates. each of the following items contain judgements  
and significant estimates and have the most significant effect on amounts recognised in the financial statements.

revenue recognition
deferred payments
the Group offers deferred payment terms in relation to some of the franchise fees payable. the Group assesses the level of doubt over the 
ultimate recovery of the deferred fees based on historic experience. if there is significant doubt over the recovery of the franchise fee the 
balance is not recognised until the level of risk associated reduces to an acceptable level. the deferred payment terms do not include any 
financing impact due to their short-term nature. as at 31 december 2019 £144,000 (2018: £147,000) had been recognised as a debtor, and 
£141,000 (2018: £132,000) was not recognised.

Metro rod revenue recognition
in line with our other networks Metro rod charges its franchisees a management service fee at the rate of up to 22.5% of their underlying 
system sales. the franchise network has two types of system sales: national accounts and commercial. in the case of national accounts 
Metro rod bears the credit risk, whereas for commercial the franchisee bears the risk. therefore, for national accounts, the directors 
believe that we are acting as a principal and recognise the whole of the system sales as revenue, with a cost of 77.5% to leave a gross 
margin of up to 22.5%. in relation to commercial sales the directors believe that we are acting as an agent, and we only recognise our 
22.5% management fee as revenue.

Willow pumps revenue recognition
as part of its range of services, Willow pumps undertakes the supply and install of pumps in adoptable pump stations. these are typically 
projects which are performed over a number of accounting periods. revenue recognised over time is based on the proportion of the 
contract completed. either an input method or an output method, depending on the particular arrangement, is used to measure progress for 
each performance obligation. For most fee arrangements, costs incurred are used as an objective input measure of performance. the 
primary input of substantially all work performed under these arrangements is labour. there is normally a direct relationship between costs 
incurred and the proportion of the contract performed to date. in other circumstances relevant output measures, such as the achievement 
of any project milestones stipulated in the contract, are used to assess proportional performance. Judgement is required regarding the 
timing of recognition, particularly in assessing progress on performance obligations where revenue is recognised over time. at the end of 
the year there were £7.6m of supply and install contracts in progress, on which £3.1m of revenue has been taken. during the three months of 
ownership £1.7m of revenue was taken on these contracts. 

Business combinations
determining a value for consideration paid
determining the fair value of the consideration paid in business combinations requires the use of estimates regarding the expected future 
payments of deferred consideration. the values are determined using discounted cash flows and based upon latest approved budgets and 
longer-term forecasts which include estimates concerning factors which affect the level of deferred consideration to be paid including 
revenues expected to be generated, and profits forecast to be earned. the level of deferred consideration expected to be paid is re-
evaluated at each balance sheet date, with any change being taken to the income statement. the current provision is a discounted value of 
the expected cash payments, and the unwind of the discount on the deferred contingent consideration is included within the finance costs 
of the Group. More details of these estimates can be found in notes 5 and 20.

determining a value and life for assets acquired
determining the fair value, and the life, of acquired intangible assets and goodwill acquired in business combinations requires the use of 
estimates regarding the value of intangible assets. the values are determined using discounted cash flows and based upon latest approved 
budgets which include estimates concerning factors such as new franchise sales and timing of such sales. Management has determined 
that acquired brands and trademarks acquired are to be treated as an indefinite life asset. Management has determined that there is 
nothing to suggest the future economic benefits will have a finite life. as with all tangible and intangible, assets the brands and trademarks 
will be reviewed at the end of each reporting period to determine whether there is any indication that they have suffered an impairment 
loss. More details of these estimates can be found in notes 5.

performing impairment tests
subsequent impairment reviews also require the use of estimates to value the cash generating units to which goodwill and indefinite life 
intangibles have been allocated. the value in use calculations, which are run on an annual basis for goodwill and indefinite life intangibles, 
or when there is an indicator of impairment for tangible and finite life intangible fixed assets, determine whether there is any impairment to 
the carrying value of assets arising from business combinations. More details of these estimates can be found in note 13.

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Governance

Financial statements

3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT

capital risk management
the Group manages its capital to ensure that entities in the Group will be able to meet their financial obligations as they arise while 
maximising the return to stakeholders.

the capital structure of the Group consists of cash and cash equivalents and equity attributable to equity holders of the parent, comprising 
issued capital, reserves and retained earnings, and long and medium-term debt facilities. term loans are used to finance long-term 
investment such as acquisitions. revolving credit facilities and overdrafts are used to manage short-term cash requirements and minimise 
interest costs. the Group’s financing facilities contain the usual financial covenants including maximum gearing, minimum interest cover and 
minimum operating cash flow. the Group met these requirements throughout the year.

the Group’s dividend policy is to provide sustainable dividends to shareholders, consistent with the Group’s earnings growth and debt 
gearing levels, to attract long-term investors and to enable shareholders to enjoy returns on their investment in tandem with the Group’s 
growth. the payment and amount of any dividends or distributions to shareholders is at the discretion of the Board, and subject to 
shareholder approval.

categories of financial instruments

Group

Financial assets at amortised cost
cash and cash equivalents
trade and other receivables
Financial liabilities at amortised cost
trade and other payables
Loans and borrowings
Financial liabilities at fair value through profit and loss (FVtpl)

Company

Financial assets at amortised cost
cash and cash equivalents
trade and other receivables
Financial liabilities at amortised cost
trade and other payables
Loans and borrowings 
Financial liabilities at fair value through profit and loss (FVtpl)

2019
£’000

1,682
15,595

(11,092)
(12,761)
3,606

2019
£’000

25
–

(901)
(9,275)
3,606

2018
restated
£’000

2,940
9,950

(7,777)
(7,911)
–

2018
£’000

6
2,601

(247)
(7,839)
–

due to their short-term nature, the carrying value of cash and cash equivalents, trade and other receivables, and trade and other payables 
approximates to their fair value. the only financial liability at FVtpl is the provision in relation to the contingent deferred consideration. For 
details in relation to this, please see note 20. 

Financial and market risk management objectives
it is the Group’s policy not to use or trade in derivative financial instruments. the Group’s financial instruments comprise its cash and cash 
equivalents and various items such as trade debtors and trade creditors that arise directly from its operations. the main purpose of the 
financial assets and liabilities is to provide finance for the Group’s operations in the year. the Group is exposed to interest rate risk as the 
Group borrows funds at variable interest rates.

interest rate sensitivity
the effect on both income and equity, based on exposure to non-derivative floating rate instruments at the balance sheet date, is shown in 
the table below. 

0.25% increase in interest rates
0.25% decrease in interest rates

Sensitivity
income
2019
£’000

Sensitivity
equity
2019
£’000

sensitivity
income
2018
£’000

sensitivity
equity
2018
£’000

(24)
24

(24)
24

(22)
22

(22)
22

Franchise Brands plc
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61

notes forming part of the Financial statements continued
For year ended 31 december 2019

3 FINANCIAL INSTRUMENTS – RISK MANAGEMENT CONTINUED

credit risk management
the Group has adopted a policy of only dealing with creditworthy counterparties, as a means of mitigating the risk of financial loss from 
defaults. the Group only transacts with entities after assessing credit quality using independent rating agencies and if not available, the 
Group uses other publicly available financial information and its own trading records to rate its major customers. the Group’s exposure is 
continuously monitored and the aggregate value of transactions concluded is spread amongst approved counterparties. credit exposure is 
controlled by counterparty limits.

ongoing credit evaluation is performed on the financial condition of accounts receivable. the credit risk on liquid funds is limited because 
the counterparties are banks with high credit-rating assigned by international credit-rating agencies. the carrying amount of financial assets 
recorded in the financial statements, which is net of expected credit risk losses, represents the Group’s maximum exposure to credit risk.

liquidity risk management
the Group’s policy throughout the year has been to ensure continuity of funds. the Group manages liquidity risk by maintaining adequate 
reserves and banking facilities by continuously monitoring forecast and actual cash flows and matching the maturity profiles of financial 
assets and liabilities. the following table sets out the contractual maturities (representing undiscounted contractual cash flows) of  
financial liabilities.

Group

on demand
Within one year
More than one year and less than two years
More than two years and less than five years
in more than five years

Total

Company

on demand
Within one year
More than one year and less than two years
More than two year and less than five years
in more than five years

Total

–
901
–
–
–

901

–
4,367
2,117
3,270
–

Trade and
other 
payables
2019
£’000

–
11,092
–
–
–

Loans and
borrowings
2019
£’000

–
5,252
2,924
4,413
652

FVTPL
2019
£’000

Total
2019
£’000

–
–
– 16,344
3,190
6,476
2,355

266
2,063
1,703

11,092 13,241

4,032 28,365

Trade and
other
payables
2019
£’000

Loans and
borrowings
2019
£’000

FVTPL
2019
£’000

–
–
266
2,063
1,703

Total
2019
£’000

–
5,268
2,383
5,333
1,703

9,754

4,032 14,686

trade and
other
payables
2018
£’000

–
7,777
–
–
–

7,777

trade and
other
payables
2018
£’000

–
247
–
–
–

247

loans and
borrowings
2018
£’000

–
3,571
1,251
3,200
–

8,022

loans and
borrowings
2018
£’000

–
3,550
1,200
3,200
–

7,950

FVtpl
2018
£’000

–
–
–
–
–

–

FVtpl
2018
£’000

–
–
–
–
–

–

total
2018
£’000

–
11,348
1,251
3,200
–

15,799

total
2018
£’000

–
3,797
1,200
3,200
–

8,197

4 OPERATING SEGMENTS

the Group’s operating segments are determined based on the Group’s internal reporting to the chief operating decision Maker (codM). 
the codM has been determined to be the executive chairman, with support from the Board of directors, as the function primarily 
responsible for the allocation of resources to segments and assessment of performance of the segments. during the year the business has 
reorganised itself along the lines of our B2B and B2c brands. however, within the B2B division we have two different principal activities: 
Franchisor – management of franchisees who trade with businesses and consumers; and direct labour organisations – trading directly with 
businesses and consumers.

therefore, the Board has now determined that we have three different operating segments: 
•  B2B- Franchisor, which is made up of Metro rod and Metro plumb;
•  B2B- dlo, which is made up of Willow pumps; and
•  B2c- which is made up of chipsaway, ovenclean and Barking Mad.

other operations include central administration costs and non-trading companies.

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Governance

Financial statements

the codM use adjusted eBitda, as reviewed at Board meetings and as part of the Managing directors’ and chief Financial officer’s 
weekly report to the senior management team, as the key measure of segments’ results as it reflects the underlying performance for the 
financial year under evaluation. the following is an analysis of the Group’s revenue and results by reportable segment in 2019:

Continuing operations
revenue
Gross profit

Adjusted EBITDA

depreciation
amortisation
share based payment expense
exceptional items
Finance expense

Profit before tax

income tax expense

Profit after tax

B2B- Franchisor
£’000

B2B- DLO
£’000

B2C
£’000

 33,405 
 9,625 

 3,184 

 (435)
–
 (101)
–
 (13)

 2,634 

 (403)

 2,231 

 3,842 
 1,252 

 492 

 (138)
–
 (6)
–
 (43)

 305 

 (50)

 255 

 6,766 
 5,505 

 2,533 

 (182)
–
 (47)
–
 (12)

 2,292

 (346)

 1,946 

Other
£’000

 – 
–

 (1,027)

 – 
 (260)
 (84)
 (269)
 (315)

 (1,956)

 233 

 (1,693)

Total
£’000

 44,013 
 16,382 

 5,182 

 (755)
 (260)
 (238)
 (269)
 (383)

 3,276 

 (566)

 2,710 

in the prior year the Group’s revenue and results were solely as a franchisor, therefore no comparator is provided.

5 BUSINESS COMBINATION

acquisition of Wpl Group holdings limited (Willow pumps)
on 7 october 2019, the Group acquired the entire issued share capital of Wpl Group holdings limited and its subsidiaries, Willow pumps 
limited and Willow drainage limited (together, “Willow pumps”) for an initial consideration of £5.0 million (net of non-trading cash of 
£700,000 in Wpl Group holdings limited) and a performance-based deferred consideration of up to £7.5 million payable over the next  
five years.

the initial consideration was paid as £4.7 million (gross of non-trading cash of £700,000 in Wpl Group holdings limited) in cash 
and £1.0 million through the issue of 1,212,121 new ordinary shares of 0.5p each in the company at 82.5 pence per share. the 
deferred consideration will be payable in cash, subject to the company having the right to settle 20% of the amount due in new 
ordinary shares at the then prevailing share price. the fair value of consideration comprised:

cash
consideration shares
Fair value of deferred consideration 

Fair value of consideration

£’000

4,700
1,000
3,580

9,280

performance related deferred consideration of up to £7.5m is payable under the sale and purchase agreement. a £3.6m provision, 
representing the net present value of the expected payments to be made over the next five years has been established based on the 
current budgets and longer-term forecasts of the Group. 

acquisition costs relating to this transaction amounted to £269,000 and have been disclosed within the statement of comprehensive 
income in the Group. there was a further £26,000 charge relating to the fair value movement on the deferred consideration. 

Franchise Brands plc
annual report and accounts 2019

63

notes forming part of the Financial statements continued
For year ended 31 december 2019

5 BUSINESS COMBINATION CONTINUED

details of the fair value of the identifiable assets and liabilities acquired, purchase consideration and goodwill are as follows:

intangible assets
property, plant and equipment
right of use assets
inventories
trade and other receivables
cash
trade and other payables
deferred tax liability

Total fair value of the identifiable assets and liabilities acquired

Fair value of consideration 

Goodwill

intangible asset adjustments comprise:

recognise brand
recognise customer relationships

Book value
£’000

Adjustments
£’000

 – 
 374 
 1,595 
 490 
 3,942 
 585 
 (4,420)
 (109)

 2,457 

 3,640 
 – 
 1,167 
 – 
 – 
 – 
 (1,178)
 (618)

 3,011 

Fair value
£’000

 3,640 
 374 
 2,762 
 490 
 3,942 
 585 
 (5,598)
 (728)

 5,468 

 9,280 

 3,812 

£’000

 2,777 
 863 

 3,640 

an adjustment has been made to align Willow pumps with the requirements of iFrs16. 

the deferred tax liability has been calculated on the value of the intangible assets acquired at a corporation tax rate of 17% and a 
corresponding amount has been recognised as goodwill. the amount recognised as goodwill will not be deductible for tax purposes.

customer relationships have a useful economic life of five years, whereas the brand and goodwill both have indefinite lives. Goodwill 
represents the value of the business that does not qualify for separate recognition. the goodwill recognised includes certain intangible 
assets that cannot be separately identified and measured due to their nature. this includes control over the acquired business, and the 
scale and the future growth opportunities that it provides to the Group’s operations. if the acquisition had occurred on 1 January 2019, 
Group revenue would have been £56.3m, Group profit before tax would have been £3.6m.

6 REVENUE

Management service fees
sale of franchise territories
product sales
direct labour income
national advertising funds

2019
£’000

30,819
2,006
912
9,097
1,179

44,013

2018
£’000

27,436
1,513
894
4,565
1,062

35,470

the table shows revenue from contracts disaggregated into major classes of revenue and reconciled to the Group revenue reported.

Contract Assets

At 1 January
change in the measurement of progress

At 31 December

2019
£’000

820
(231)

589

2018
£’000

611
209

820

contract assets are included within trade and other receivables. they arise from payments made to our franchisees as per their contracts in 
advance of when we are able to recognise revenue under iFrs15.

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Financial statements

7 OPERATING PROFIT

Operating profit is stated after charging:

depreciation
amortisation
share-based payment expense
Auditors’ remuneration:
Fees for audit of the company
Fees for the audit of the company’s subsidiaries
Fees for non-audit services:
taxation services
corporate finance services
other assurance services

2019
£’000

635
380
238

15
82

21
80
5

2018
£’000

410
253
138

15
49

16
–
–

no non-audit services were provided on a contingent fee basis.

in 2019, the Group incurred costs in relation to the acquisition of Willow pumps which Management believe should be brought to the 
attention of users of the accounts. these costs totalled £295,000, which included £269,000 of professional fees and £26,000 movement in 
the fair value of the deferred consideration (please see note 20). there were no such items during the course of 2018.

8 STAFF COSTS

Wages and salaries
social security costs
defined contribution pension cost
share-based payment expense

the average monthly number of persons (including directors) employed by the Group was:

administration
sales
operations
directors

directors’ remuneration

directors’ emoluments
share-based payment expense

2019
£’000

7,031
692
154
238

8,115

144
16
61
8

229

2019
£’000

772
98

870

2018
£’000

4,789
429
70
138

5,426

110
12
24
10

156

2018
£’000

690
92

782

the highest paid director’s remuneration was £147,000 (2018: £129,000). the Board of directors are considered to be the key management 
personnel. their cost to the Group is £983,000 (2018: £835,000), after including employer’s national insurance. the company had no 
employees (other than the directors) or staff costs in either year. directors’ emoluments include £38,000 (2018: £30,000) paid to companies 
controlled by directors (see note 25).

Franchise Brands plc
annual report and accounts 2019

65

notes forming part of the Financial statements continued
For year ended 31 december 2019

9 SHARE-BASED PAYMENTS

the company has established an ltip in the form of an equity settled share option scheme. awards are granted and approved at the 
discretion of the remuneration committee. awards vest on or after the third anniversary of their issue, based on compound growth in the 
underlying earnings per share of the Group for the three-year period. if the compound annual growth rate is below 8%, then none of these 
options will vest; between 8% and 15% then a proportion of these options will vest on a straight-line basis. currently, 132 members of staff 
hold options for shares in the company under the scheme. the share-based payments expense recognised in respect of employee 
services received during the year ended 31 december 2019 was £238,000 (2018: £139,000). this all arises on equity-settled share-based 
payment transactions.

outstanding at the beginning of the period
Granted during the period
Forfeited during the period
exercised during the period

Outstanding at the end of the period

Exercisable at the end of the period

2019

4,533,530
1,317,925
(266,805)
(1,083,333)

4,501,317

310,606

Weighted
average
exercise price

51p
83p
63p
33p

64p

33p

2018

3,467,747
1,308,132
(242,349)
–

4,533,530

–

Weighted
average
exercise price

43p
69p
45p
–

51p

–

the fair value of the options granted is estimated at the date of grant using a Black-scholes model, after taking into account the terms and 
conditions upon which they were granted. For options outstanding at the end of the period the range of exercise prices was 33p-84p  
(2018: 33p-69p), and the weighted average remaining contractual life was 8.2 years (2018: 8.8 years).

7 October
2019

0.83
0.83
0.75%
6.5
26.1%
1%

7 August
2019

0.84
0.84
0.75%
6.5
26.1%
1%

2019
£’000

44
313

357

11 december
2018

0.69
0.69
0.75%
6.5
33.2%
1%

2018
£’000

35
305

340

Black-scholes option pricing model

closing stock price, £
exercise price, £
risk-free interest rate
expected life of option (years)
Volatility
dividend yield

10 FINANCE EXPENSE

interest element on lease agreements
loan interest

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Governance

Financial statements

11 INCOME TAX

Current tax expense
current tax on profits for the period
adjustment for prior period
Deferred tax expense
origination and reversal (see note 22)

Total tax expense

accounting profit multiplied by the uK statutory rate of corporation tax
expenses that are not deductible in determining profit
expense not deductible for tax purposes
adjustment for prior period

Total tax expense

effective tax rate

2019
£’000

439
13

114

566

622
(97)
28
13

566

17%

2018
restated
£’000

215
(7)

328

536

544
–
(1)
(7)

536

19%

the current rate of uK corporation tax is 19%. a reduction in the uK corporation tax rate from 20% to 19% (effective from 1 april 2019) and to 
17% (effective from 1 april 2020) was substantively enacted in october 2015 and has therefore been considered when calculating deferred 
tax at the reporting date.

12 EARNINGS PER SHARE

Basic earnings per share amounts are calculated by dividing profit for the year attributable to ordinary equity holders of the parent by the 
weighted average number of ordinary shares outstanding during the year.

diluted earnings per share are calculated by dividing the profit attributable to ordinary equity holders of the parent by the weighted 
average number of ordinary shares outstanding during the year plus the weighted average number of ordinary shares that would have 
been issued on the conversion of all dilutive share options at the start of the period or, if later, the date of issue.

profit attributable to owners of the parent
acquisition-related costs (note 5)
amortisation of acquired intangibles (note 13)
change in the fair value of deferred consideration (note 20)
share-based payment expense (note 9)
tax on adjusting items

adjusted profit attributable to owners of the parent

Basic weighted average number of shares
dilutive effect of share options

diluted weighted average number of shares

Basic earnings per share
diluted earnings per share
adjusted earnings per share
adjusted diluted earnings per share

2019
£’000

2,710
269
260
26
238
(121)

3,382

2018
restated
£’000

2,325
–
216
–
138
(67)

2,612

Number

number

77,948,178
1,190,696

77,687,101
1,100,364

79,138,874

78,787,465

Pence

3.48
3.42
4.34
4.27

pence

2.99
2.95
3.36
3.32

Franchise Brands plc
annual report and accounts 2019

67

notes forming part of the Financial statements continued
For year ended 31 december 2019

13 INTANGIBLE ASSETS

Cost
at 1 January 2018
additions

at 31 december 2018
acquisition
additions

At 31 December 2019

Amortisation
at 1 January 2018
charge for year

at 31 december 2018
charge for year

At 31 December 2019

Net book value
At 31 December 2019

at 31 december 2018

at 1 January 2018

carrying amount of assets with indefinite useful lives

Metro rod
Willow pumps
chipsaway
Myhome
Barking Mad

Goodwill
£’000

18,174
3,812
1,171
14
129

23,301

Brands,
trade marks
& other
intangibles
£’000

7,304
–

7,304
 2,777 
–

Goodwill
£’000

19,488
–

19,488
 3,812 
–

Customer
relationships
£’000

Software
£’000

Total
£’000

2,159
–

2,159
 863 
–

21
460

481
 –
 752 

28,972
460

29,432
 7,452 
 752 

 23,301 

 10,081 

 3,022 

 1,233 

 37,636 

–
–

–
–

–

 23,301 

19,488

 19,488 

Indefinite life
intangibles
£’000

4,750
2,777
–
–
763

8,290

(1,791)
–

(1,791)
–

(1,791)

 8,290 

5,513

 5,513 

2019
£’000

22,924
6,589
1,171
14
892

31,591

(156)
(216)

(372)
(260)

(632)

 2,390 

1,787

 2,003 

Goodwill
£’000

18,174
–
1,171
14
129

19,488

–
(37)

(37)
(120)

(157)

 1,076 

444

 21 

indefinite life
intangibles
£’000

4,750
–
–
–
763

5,513

(1,947)
(253)

(2,200)
(380)

(2,580)

 35,057 

27,232

 27,025 

2018
£’000

22,924
–
1,171
14
892

25,001

the cash generating units (“cGus") used for the impairment testing are the same as in the prior period, and are based on the different 
brands which the business owns and operates. each brand is a separate cGu, and no cGus have been grouped together for the purpose 
of impairment testing. the key assumptions for the value-in-use calculations are those regarding the discount rates and expected changes 
to operating results and cash flows during the period of five years from the statement of financial position dates. 

Management estimate discount rates using pre-tax rates that reflect current market assessments of the time value of money and the risks in 
relation to the cash generating unit (“cGu”). in the current year a rate of 10.3% (2018: 9.9%) was used. the directors believe that the risk 
profiles of the divisions are broadly similar given their similar operational and geographic natures. 

changes in operating results and cash flows including the sales of franchises and the level of sales of the franchisees, are based on past 
results and expectations of future performance. the Group prepares cash flow forecasts for the next five years derived from the most 
recent budgets and long-term business plans which have been approved by the Board of directors. the key assumptions used for 
estimating cash flow projections are those relating to revenue growth and operating margin. For our B2B businesses revenue growth rates 
have been set at between 5% and 12.5%, as compared to the current year growth in system sales at Metro rod of 14%. For our B2B brands 
franchisee recruitment and churn is consistent from the current year, with the revenue growth being driven by the net new franchisees 
being introduced to the networks. the operating margins are based on those extant, with the exception of Metro rod, where we have 
forecast changes in operating margins based on our rebate schemes. a 2% perpetual growth rate has been assumed when extrapolating 
cash flow projections beyond the five-year period used in the long-term business plans, on the basis that this is a reasonable long-term 
growth rate for the uK economy. Based on the calculations prepared the recoverable amount for all cGus exceed their carrying amount.

the recoverable amounts are not considered to be sensitive to reasonably possible changes in the discount rate or growth rates. the 
directors do not believe that there is currently a reasonably possible change of key assumptions that would cause the units carrying 
amount to exceed its recoverable amount.

68

Franchise Brands plc
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strategic report

Governance

Financial statements

14 PROPERTY, PLANT AND EQUIPMENT

Leasehold
improvements
£’000

Fixtures and
fittings
£’000

Computer
equipment
£’000

Motor
vehicles
£’000

Plant and
equipment
£’000

Cost
at 1 January 2018
additions

at 31 december 2018

additions on acquisition
additions

At 31 December 2019

Depreciation

at 1 January 2018
charge for year

at 31 december 2018

additions on acquisition
charge for year

At 31 December 2019

Net book value
At 31 December 2019

at 31 december 2018

at 1 January 2018

122 
3 

125 

296 
7 

428 

(100)
(10)

(110)

(126)
(13)

(249)

179 

15 

22 

129 
7 

136 

44 
8 

188 

(109)
(14)

(123)

(18)
(11)

(151)

37 

13 

20 

the company has no fixed assets at 31 december 2019 or 31 december 2018.

15 RIGHT OF USE ASSETS

Cost
at 1 January 2018
additions

at 31 december 2018

additions on acquisition
additions
disposals

At 31 December 2019

Depreciation
at 1 January 2018
charge for year

at 31 december 2018

additions on acquisition
charge for year
disposals

At 31 December 2019

Net book value
At 31 December 2019

at 31 december 2018

at 1 January 2018

210 
34 

244 

73 
68 

385 

(158)
(32)

(190)

(4)
(39)

(233)

152 

54 

52 

Land 
and buildings
£’000

1,267 
–

1,267 

1,250 
–
–

2,517 

(323)
(226)

(549)

(83)
(257)
–

(890)

35 
(2)

33 

–
416 

449 

(27)
(4)

(31)

 – 
(20)

(51)

398 

2 

8 

Motor
vehicles
£’000

476 
103 

579 

2,316 
353 
(130)

3,118 

(284)
(91)

(375)

(721)
(189)
58 

31 
282 

313 

150 
212 

675 

(18)
(40)

(58)

(41)
(100)

(199)

476 

255 

13 

Plant and
equipment
£’000

 – 
32 

32 

–
–
–

32 

–
(6)

(6)

–
(6)
–

Total
£’000

527 
324 

851 

563 
711 

2,125 

(412)
(100)

(512)

(189)
(183)

(883)

1,242 

339 

115 

Total
£’000

1,743 
135 

1,878 

3,566 
353 
(130)

5,667 

(607)
(323)

(930)

(804)
(452)
58 

(1,227)

(12)

(2,129)

1,627 

1,891 

718 

944 

204 

192 

20 

26 

–

3,538 

947 

1,135 

Franchise Brands plc
annual report and accounts 2019

69

notes forming part of the Financial statements continued
For year ended 31 december 2019

15 RIGHT OF USE ASSETS CONTINUED

amounts recognised in profit and loss

depreciation expense on right-of-use assets
interest expense on lease liabilities
expense relating to short- term leases
expense relating to leases of low value assets
expense relating to variable lease payments not included in the measurement of the lease liability
income from sub-leasing right-of-use assets

16 INVENTORIES

Group

Finished goods and goods for resale

2019
£’000

452
44
33
1
–
–

2019
£’000

594

2018
£’000

332
35
33
1
–
–

2018
£’000

245

all amounts are carried at cost and therefore no amounts are carried at fair value less costs to sell. there are no material stock provisions at 
either period end. no material amounts have been written-off in either year ended 31 december 2019 or 31 december 2018 within the 
income statement of the company. £2.7m of inventories were recognised as an expense within the year (2018: £0.8m).

17 TRADE AND OTHER RECEIVABLES

the Group applies the iFrs 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss provision for 
trade receivables and contract assets. to measure expected credit losses on a collective basis, trade receivables and contract assets are 
grouped separately. our contract assets represent assets with our franchise network, therefore the assets are reviewed on the basis of the 
health of individual franchisees.

the expected loss rates are based on the Group’s historical credit losses experienced over the three year period prior to the period end. 
the historical loss rates are then adjusted for current and forward-looking information on macroeconomic factors affecting the Group’s 
customers. in particular we look at the differing segmental risks to which we are exposed in respect of Metro rod’s customer base, with 
water utilities (for example) carrying much lower risks than our exposure to the Facilities Management segment.

in relation to the company, the credit risk for amounts owed by Group undertakings has not increased significantly since their initial 
recognition. no expected credit loss provision has been recognised on the basis of the significant net assets and positive cash flows 
of subsidiaries.

Group

trade receivables
provision at the year end
other receivables

total financial assets other than cash and cash equivalents
contract assets
prepayments

Total current trade and other receivables

Bad debt provision:
Brought forward
additions on acquisition
provision for the year
utilised

Carried forward

70

Franchise Brands plc
annual report and accounts 2019

2019
£’000

14,677
(406)
1,605

15,876
725
334

16,935

2019
£’000

(267)
(165)
(77)
104

(406)

2018
restated
£’000

9,971
(268)
247

9,950
820
278

11,048

2018
restated
£’000

(646)
–
(97)
476

(267)

strategic report

Governance

Financial statements

2019
£’000

8,645

1,730
748
572
371
2,051

34
43
25
13
27
418

14,677

2019
£’000

–
–
–
–

–

2019
£’000

6,520
4,142
713
1,309

12,684

61
157
3
5
697

923

2018
restated
£’000

6,641

1,070
627
392
423
550

18
14
19
10
133
74

9,971

2018
£’000

2,599
2
125
134

2,860

2018
restated
£’000

3,940
3,302
535
819

8,595

39
208
–
–
–

247

the ageing of the trade receivables is as follows:
Due
Past due
0-30 days
31-60 days
61-90 days
91-120 days
121+ days
Past due and impaired
due
0-30 days
31-60 days
61-90 days
91-120 days
121+ days

Total

Company

amounts owed by Group undertakings
other debtors
prepayments
social security and other taxes

Total current trade and other receivables

18 TRADE AND OTHER PAYABLES

Group

Current
trade payables
accruals
other creditors
social security and other taxes

Total trade and other payables

Company

trade payables
accruals
other creditors
social security and other taxes
amounts owed to Group undertakings

Total trade and other payables

carrying values approximate to fair value. included within other creditors is an amount of £44,000 (2018: £63,000) which represents the net 
payable in relation to the national advertising funds.

Franchise Brands plc
annual report and accounts 2019

71

notes forming part of the Financial statements continued
For year ended 31 december 2019

19 LOANS AND BORROWINGS

Group and Company

Current
revolving credit facility
term loan
amortised loan fees

total current loans and borrowings

Non-current
term loan

2019
£’000

3,002
1,201
(129)

4,074

2018
£’000

2,514
1,035
(110)

3,439

5,200

4,400

the loans are comprised of a £6.4m term loan, which carries a 2.95% interest rate and is repayable in instalments until 2023; and a 
£5m revolving credit facility, of which £3m is utilised, which runs until april 2024, and carries a 2.95% interest rate. the Group also has a 
£2m overdraft facility, which was unused at the year end. included above are the amortised value of loan fees of £129,000 (2018: £110,000), 
which are the difference between the book value and fair value of the loans. the bank loans are secured by a floating charge over the 
assets of the Group. the Group has set up an asset financing scheme with hsBc plc for the use of Metro rod franchisees, primarily for the 
purchase of vans and tankers. the Group participates in this scheme, on a step-in basis, up to a total value of £1m. in the event of a default 
of a franchisee, the Group would step-in and have the rights of the financed asset, and the obligation on the liability. at the year end, £0.8m 
(2018: £0.9m) had been lent through this scheme. there are no expected credit losses to recognise in respect of the asset financing 
scheme.

20 CONTINGENT CONSIDERATION 

Group and Company

contingent deferred consideration

2019
£’000

3,606

2018
£’000

–

on 7 october 2019, the Group acquired Willow pumps for an initial consideration of £5.0 million and a performance-based deferred 
contingent consideration of up to £7.5 million payable over the next five years. a £3.6m provision, representing the net present value of the 
expected payments to be made over the next five years has been established based on the current budgets and longer-term forecasts of 
the Group. 

under iFrs13 Fair Value, the fair value of the contingent consideration in a business combination falls as a level 3 in terms of the fair value 
hierarchy, as the inputs for calculating the fair value are unobservable. the deferred consideration of up to £7.5 million will be paid based on 
business generated for the Group and profits of Willow pumps over the next five years as follows:

i. up to £3.75 million will be paid at the rate of up to £750,000 per annum on a pro-rata basis for every £3.0 million per annum or more of 
incremental pump and related drainage business that Willow pumps generates for Metro rod for each of the five financial years ending 
31 december 2020 to 2024 (inclusive). therefore, to achieve payment in full, subcontracted work to Metro rod would need to have grown 
by £3.0 million per annum and be £15.0 million or more in the year ending 31 december 2024. this will be calculated and will be payable 
annually in arrears. this element is capped at £750,000 per annum and £3.75 million in total. 

ii. up to £3.75 million will be paid at the rate of up to £750,000 per annum on a pro-rata basis for every £250,000 by which additional 
maintainable profits after tax of Willow pumps exceed £1.0 million in each of the five financial years ending 31 december 2020 to 2024 
(inclusive) . therefore, to achieve payment in full, pat will have to grow to £2.25 million by the year ending 31 december 2024. this will be 
calculated and agreed annually based on the actual growth in maintainable pat in each year and will be payable on finalisation of the 
consolidated accounts of Willow pumps for the year ending 31 december 2022 in respect of the first three years (capped at £2.25 million) 
and on the finalisation of those accounts for the year ending 31 december 2024 in respect of the fourth and fifth years (capped at £1.5 
million).

iii. the deferred consideration will be payable in cash, subject to the company having the right to settle 20 per cent. of the amount due in 
new ordinary shares at the then prevailing share price.

the directors believe that the generation of sales for the Metro rod network is the more difficult as it has no track record, therefore the 
initial provision was set at £1.5m out of a possible £3.75m, whereas the provision for the Willow profitability target has been set at £3m out of 
a possible £3.75m. these payments have been discounted at 2.95%, which is the current marginal rate of borrowing for the Group. 

the initial deferred consideration was established at £3.58m at the time of the acquisition, and the fair value movement of £26,000 relates 
to the unwinding of the discount, rather than any changes in Management’s judgement. the deferred contingent consideration is payable 
over the course of the next five years, and the fair value will be re-measured at each balance sheet date to take account of the progress 
which the business has made in fulfiling the performance criteria. 

72

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strategic report

Governance

Financial statements

21 OBLIGATIONS FOR LEASES 

Group

current 
non-current (between 1 and 5 years)

total obligations for leases 

at 1 January 2018
additions
interest expense
lease payments

at 31 december 2018

additions on acquisition
additions
interest expense
lease payments

At 31 December 2019

22 DEFERRED TAX LIABILITY

2019
£’000

924
2,563

3,487

Plant and
equipment
£’000

6
–
–
(1)

5

–
–
–
(2)

3

Land & 
Buildings
£’000

959
–
25
(244)

740

1,177
–
27
(280)

1,665

Motor
vehicles
£’000

171
167
10
(85)

263

1,507
353
16
(320)

1,819

deferred tax is calculated in full on temporary differences under the liability method using a tax rate of 17% (2019: 17%).

Intangibles
£’000

(1,269)
–
39

(1,230)
(618)
57

(1,791)

Accelerated
allowances
£’000

IFRS15
adjustment
£’000

Share based
payment
£’000

743
–
(253)

490
(109)
(192)

189

152
–
(152)

–
–
–

–

–
–
38

38
–
21

59

Group

at 1 January 2018
acquisition of subsidiaries
credit/(charge) in the year

at 31 december 2018
acquisition of subsidiaries
credit/(charge) in the year

At 31 December 2019

23 SUBSIDIARIES

the fixed asset investments held by the company are as follows:

Cost
at 1 January 2018
additions in year

at 31 december 2018
addition in year

At 31 December 2019

the addition in the year relates to the acquisition of Willow pumps. the company has also capitalised £66,000 of stamp duty. 

2018
£’000

335
673

1,008

Total
£’000

1,136
167
35
(330)

1,008

2,684
353
44
(602)

3,487

Total
£’000

(374)
–
(328)

(702)
(727)
(114)

(1,544)

£’000

30,097
1,606

31,703
9,346

41,049

Franchise Brands plc
annual report and accounts 2019

73

notes forming part of the Financial statements continued
For year ended 31 december 2019

the subsidiaries of the company, all of which are 100% owned, which have been included in the consolidated financial statements, are as 
follows:

Name

Principal activity

Metro rod limited
chipsaway international limited
oven clean domestic limited
Myhome Marketing limited
Barking Mad limited
Willow pumps limited
Mre drainage limited
MrB drainage limited
Wpl Group holdings limited
oven clean (ontario) limited
FB holdings limited
dentsaway limited
edwin investments limited
Willow drainage limited

operation and management of a franchise business
operation and management of a franchise business
operation and management of a franchise business
operation and management of a franchise business
operation and management of a franchise business
operation and management of a pump services business
operator of drainage franchise
operator of drainage franchise
intermediate holding company
dormant
dormant
dormant
dormant
dormant

2019
%

100
100
100
100
100
100
100
100
100
100
100
100
100
100

2018
%

100
100
100
100
100
–
100
100
–
100
100
100
100
–

the principal country and place of business of all the above companies is england and Wales. the registered office and principal place of 
business is ashwood court, tytherington Business park, Macclesfield, sK10 2XF

24 SHARE CAPITAL AND OTHER RESERVES

Allotted, called up and fully paid

At 1 January
acquisition of Willow pumps
exercise of share options

At 31 December

2019
 £’000

388
6
4

398

2018
 £’000

388
–
–

388

2019
No. of shares

2018
no. of shares

77,732,033
1,212,121
569,633

77,732,033
–
–

79,513,787

77,732,033

share capital comprises the nominal value of the company’s ordinary shares of 0.5 pence each.

Share premium: the share premium reserve is the premium paid on the company’s 0.5 pence ordinary shares.

Share-based payment reserve: the share-based payment reserve represents the movement in cost of equity-settled transactions in 
relation to the long-term incentive plan.

Merger reserve: the merger reserve represents the premium above the nominal value of the equity issued as part of the consideration in 
relation to acquisitions. 

Treasury reserve: this represents the amount that the company paid for its own shares held in treasury. at the year end the Group held 
25,000 shares (2018: 200,000 shares) in treasury for the purpose of the future settlement of equity settled share based compensation.

Movements on these reserves are set out in the consolidated statement of changes in equity.

74

Franchise Brands plc
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strategic report

Governance

Financial statements

25 RELATED PARTY TRANSACTIONS

the following are payments to entities controlled by directors of the company.

Mark peters (Miserden ltd)
nigel Wray (Brendon street investments limited)

related party transactions

company secretary fee
director’s fee

2019
£’000

12
26

38

2018
£’000

10
20

30

during the year the Group employed a family member of one of the directors. the total remuneration paid was the same as other 
employees at an equivalent level in the organisation. there were no outstanding balances in regards to related party transactions at the 
year end (2018: £nil).

26 DIVIDENDS

Final 2018 dividend of 0.46p per ordinary share paid and declared (2017: 0.33p)
interim dividend of 0.30p per ordinary share paid and declared (2018: 0.21p)

a final dividend of 0.65 pence per share is proposed.

2019
£’000

358
234

592

2018
£’000

257
163

420

Franchise Brands plc
annual report and accounts 2019

75

Five Year Financial summary (unaudited)
For year ended 31 december 2019

Five year financial summary

Statutory revenue

Fee income 

Adjusted EBITDA

depreciation & amortisation of software

Finance expense

Adjusted profit before tax

tax expense

Adjusted profit after tax 

amortisation of acquired intangibles

interest on deferred consideration

share based payment 

acquisition-related costs

tax on adjusting items

Statutory profit 

Basic eps

adjusted Basic eps

dividend

2019
£’000

44,013

24,401

 5,182 

 (755)

 (357)

 4,069 

 (687)

 3,382 

 (260)

 (26)

 (238)

 (269)

 121 

 2,710 

3.48p

4.34p

0.95p

2018
restated
£'000

35,470

18,140

 4,003 

 (447)

 (340)

 3,216 

 (603)

 2,612 

 (216)

–

 (138)

–

 67 

 2,325 

2.99p

3.36p

0.67p

2017
restated
£’000

24,867

12,701

 2,972 

 (349)

 (312)

 2,311 

 (426)

 1,886 

 (156)

–

 (58)

 (2,194)

 383 

 (140)

(0.20p)

2.71p

0.50p

2016
restated
£’000

5,430

5,430

 1,429 

 (144)

 (21)

 1,264 

 (260)

 1,004 

–

–

 (30)

 (455)

–

 519 

1.27p

2.46p

0.17p

2015
restated
£’000

4,877

4,877

 1,243 

 (115)

 (18)

 1,110 

 (227)

 883 

–

–

–

–

–

 883 

2.43p

2.43p

0.00p

76

Franchise Brands plc
annual report and accounts 2019

company information

DIRECTORS & COMPANY SECRETARY
stephen Glen hemsley 
John christopher (“chris”) stewart dent 
peter John Molloy 
timothy (“tim”) John harris 
Julia rosalind choudhury 
colin david rees 
nigel William Wray 
david John poutney 
robin (“rob”) christian Bellhouse 
Mark andrew peters 

REGISTERED OFFICE AND  
PRINCIPAL PLACE OF BUSINESS
ashwood court
tytherington Business park
Macclesfield
sK10 2XF

NOMINATED ADVISER & JOINT BROKER
allenby capital limited
5 st. helen’s place
london
ec3a 6aB

JOINT BROKER
dowgate capital limited
15 Fetter lane
london
ec4a 1BW

AUDITOR
Bdo llp
3 hardman street
Manchester
M3 3at

LEGAL ADVISOR
Gateley plc
one eleven edmund street
Birmingham
B3 2hJ

FINANCIAL PUBLIC RELATIONS ADVISERS 
Mhp
6 agar street
london
Wc2n 4hn

REGISTRARS
slc registrars
elder house
st Georges Business park
Brooklands road
Weybridge
surrey
Kt13 0ts

BANKERS
hsBc Bank plc
8 canada square
london
e14 5hQ

strategic report

Governance

Financial statements

executive chairman
chief Financial officer
Managing director, Metro rod
Managing director, chipsaway and ovenclean
corporate development director
chief information officer
non-executive director
non-executive director
non-executive director
company secretary

Franchise Brands plc
annual report and accounts 2019

77

notes

78

Franchise Brands plc
annual report and accounts 2019

notes

strategic report

Governance

Financial statements

Franchise Brands plc
annual report and accounts 2019

79

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Franchise Brands plc
Ashwood Court
Tytherington Business Park
Macclesfield
Cheshire
SK10 2XF