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FY2019 Annual Report · Future
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Annual Report 2019

CONTENTS

03STRATEGIC REPORT

Group Overview

05STRATEGIC REPORT

Chairman's Statement

09STRATEGIC REPORT

Our Vision  
and Strategy

35 39 41

STRATEGIC REPORT
Risks and  
Uncertainties

STRATEGIC REPORT
Longer Term  
Viability Statement

STRATEGIC REPORT
Corporate  
Responsibility

71 97 105

CORPORATE GOVERNANCE
Directors'  
Remuneration Report

CORPORATE GOVERNANCE
Independent  
Auditors' Report

FINANCIAL STATEMENTS
Financial Statements

1  /  Future plc

15STRATEGIC REPORT

Future's Markets

19STRATEGIC REPORT

31STRATEGIC REPORT

Loyal Communities  
– Our Verticals

Chief Executive's  
Review

47 51 53

CORPORATE GOVERNANCE
Board of Directors

CORPORATE GOVERNANCE
Directors' Report

FINANCIAL REVIEW
Financial Review

149 154

FINANCIAL STATEMENTS
Investor Information

FINANCIAL STATEMENTS
Notice of Annual  
General Meeting

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Annual Report and Accounts 2019  /  2

 
 
GROUP OVERVIEW

Future plc is a global platform for specialist media, listed on the London 
Stock Exchange (symbol: FUTR). These highlights refer to the Group’s 
annual results for the year ended 30 September 2019.

Media division KPIs

Online users (million)

Event attendees (thousand)

2019

2018

2017

2016

211.2

142.4

49.0

44.9

2019

2018

2017

2016

Number of unique visitors to a Future website within a monthly period. 

Number of visitors to a Future event. 

eCommerce transactions (million)

2019

2018

2017

2016

9.8

3.2

2.0

1.1

Number of transactions made via Affiliate links on Future websites. 

Magazine division KPIs

Total circulation (million)

Subscribers (million)

2019

2018

2017

2016

1.5

1.3

1.0

1.0

2019

2018

2017

2016

Total number of magazine and bookazine copies sold. 

Total number of subscriptions.

151

155

76

38

0.9

0.9

0.5

0.4    

3  /  Future plc

Corporate KPIs

Revenue (£million)

Global audience (million)

2019

20181

2017

2016

Consolidated Group revenue.

221.5

130.1

84.4

59.0

2019

2018

2017

269.2

193.4

85.6

Includes Magazine and bookazine print circulation per issue, monthly online users, 
event attendees, social reach (Twitter followers, Facebook unique impressions, 
YouTube subscribers) and newsletter subscribers.

Adjusted operating profit (£million)

Reported operating profit/(loss) (£million)

2019

2018

2017

2016

52.2

18.5

8.9

2.8

2019

2018

2017

2016

Adjusted operating profit represents earnings before share-based payments 
(relating to equity settled awards with vesting periods longer than 12 months) 
and related social security costs, interest, tax, amortisation of acquired intangible 
assets, fair value movements on contingent consideration (and unwinding of 
associated discount) and on currency option, non-trading foreign exchange gains 
and exceptional items.

Consolidated statutory operating profit/(loss).

Adjusted free cash flow (£million)

Free cash flow (£million)

2019

2018

2017

2016

53.7

17.4

15.3

4.6

2019

2018

2017

2016

26.7

5.3

0.8

(14.4)

49.7

12.3

10.2

1.2

Adjusted free cash flow is defined as adjusted operating cash inflow less capital 
expenditure. Adjusted operating cash inflow represents operating cash inflow 
adjusted to exclude cash flows relating to exceptional items.

Free cash flow is defined as statutory operating cash inflow less capital 
expenditure.

Adjusted EBITDA (£million)

Adjusted EBITDA margin

2019

2018

2017

2016

54.5

20.7

11.0

5.2

2019

20181

2017

2016

25%

16%

13%

9%

Adjusted EBITDA represents earnings before share-based payments (relating to 
equity settled awards with vesting periods longer than 12 months) and related 
social security costs, interest, tax, amortisation of intangible assets, depreciation, 
fair value movements on contingent consideration (and unwinding of associated 
discount) and on currency option, non-trading foreign exchange gains and 
exceptional items. 

See Directors’ Remuneration Report pages 89 and 90. 

Adjusted EBITDA margin represents adjusted EBITDA as a percentage of statutory 
Group revenue.

Adjusted diluted EPS (p)

Leverage

2019

2018

20172

2016

47.5

24.3

18.4

8.8

2019

2018

2017

.74x

.86x

.91x

Adjusted diluted EPS represents adjusted profit after tax divided by the weighted 
average dilutive number of shares at the year end date.

Leverage is defined as total net debt divided by adjusted EBITDA.

Notes
1. 2018 restated for IFRS 15. Revenue from contracts with customers.
2. Restated for 2018 rights issue.

Annual Report and Accounts 2019  /  4

Strategic ReportFinancial ReviewCorporate GovernanceFinancial Statements 
CHAIRMAN’S 
STATEMENT

Richard Huntingford
Chairman

Dear Shareholders,

Steps to accelerate growth

I am delighted to report that Future has had another outstanding 
year, delivering record-breaking results, both financially and in 
terms of our audience. Revenue for the year increased by 70% to 
£221.5m, with adjusted EBITDA up 163% at £54.5m and operating 
profit up 404% at £26.7m. Global audience grew to 269 million 
(from 193 million). It is a very exciting time to be at Future and we 
remain positioned to deliver continued strong growth and returns 
through our strategy of being a global, technology-enabled 
platform for specialist media. 

Clear vision and focused strategy

The Group’s outstanding results are due to the continued 
relentless focus on the Group’s vision and strategy for success. 
Future’s purpose is to change people’s lives through sharing 
knowledge and expertise with others, making it easy and fun 
for them to do what they want. We help dedicated enthusiasts 
follow their passion through our high-quality branded content, 
innovative and scalable technology, and unique experiences. 
In doing so, we create loyal, highly-engaged communities that 
are of significant value to advertisers and commercial partners. 
We seek to expand our global reach through organic growth, 
acquisitions and strategic partnerships, whilst also diversifying 
our monetisation models to create significant, multiple revenue 
streams.

In addition to the vision and strategy that is embedded across 
the organisation, we also have a clear and well-understood 
planning approach to how our strategy is executed. This is set out 
in the Future Playbook, which captures the “rules of the game” at 
work for all our staff so as to ensure that everyone is aligned and 
focused on delivering the same goals. This includes the key values 
that underpin all that we do as a collective organisation. Alongside 
this, the Future Strategy Wheel sets out the business model that 
we focus on to ensure that we are creating products and services 
that can be delivered across multiple channels in a manner that 
diversifies and optimises the monetisation of both our content 
and our loyal communities. 

The Group made a number of transformative steps during 
the year to both the shape of the business and the strength 
of the balance sheet in order to accelerate our growth plans. 
Most notably, the Company returned to a Premium Listing in 
March, and entered the FTSE 250 Index in June. This has led to 
a considerable broadening of our shareholder register, both in 
terms of UK institutions and new US investors.

During February we re-financed our debt, replacing our existing 
bank facilities with a new, four-year £90 million multicurrency 
Revolving Credit Facility which includes an incremental 
£45 million accordion. This provides the Group with significant 
additional flexibility and improved terms on the previous debt 
facilities. 

The re-financing facilitated the three acquisitions which the 
Group undertook in the year. During February and March the 
business acquired two portfolios: firstly, Mobile Nations, a leading 
global digital publisher focused on consumer electronics and 
based in the US; and secondly, two former Future-owned cycling 
titles that had previously been sold to Immediate Media in 2014, 
which enhance the coverage of our sporting brands within our 
Hobbies division. 

The acquisition towards the end of the financial year of 
SmartBrief, a US-based B2B publisher of email newsletters, 
significantly deepens our presence in the US B2B market and 
introduces a significant new product to monetise, in addition to 
new specialist verticals. This gives us an excellent opportunity to 
drive further revenue and profit growth over the coming years. 

Each of these acquisitions is strongly aligned to Future’s clear 
and consistent strategy, as described earlier. We only invest 
in acquisitions that complement and enhance our strategic 
business model and create value by acquiring strong companies 
in our market, enhancing their capabilities within our technology 
stack, and delivering improved content across our communities. 

As a result of these acquisitions, this year has seen a significant 
shift in geographic importance, with revenue from the US 
overtaking that of the UK for the first time. Similarly, we expect a 
growing share of our revenue to come from the B2B business next 
year. Both developments deliver on our strategy of diversification 
and will support our future growth and performance.

In addition to being highly disciplined in ensuring that 
acquisitions have a strong strategic rationale, we are also very 
focused on the successful integration of acquired businesses. 
We have a proven management team and a carefully planned, 

5  /  Future plc

 
Future has had an exceptional year, achieving 
record levels of profitability and audience. During 
the year the Company stepped up to a Premium 
Listing and entered the FTSE 250. The foundation 
for this success is a clear and focused strategy 
which continues to be extremely well executed by 
our passionate and committed team.

systematic approach which allows us to integrate acquisitions 
in a timely and efficient manner. In addition, the Board closely 
monitors the progress of acquisitions, both to ensure that the 
full benefits of all acquisitions are ultimately delivered and to 
prevent the risk of management over stretching itself in terms of 
bandwidth capability. 

As you may have seen, on 30 October 2019, a month after the 
financial year-end, we announced the proposed conditional 
acquisition of TI Media, the renowned magazine and digital 
media company with a proud heritage in UK publishing, for a 
total cash consideration of £140 million. This major acquisition 
has compelling strategic and financial rationale, providing an 
outstanding opportunity to accelerate Future’s strategy and to 
bolster our growth levers. It is hoped that the acquisition will 
complete in Spring 2020. We have also, post year end, announced 
the further exciting acquisition of Barcroft Studios as of  
1 December 2019.

Capital structure and dividends

The Group was again highly cash generative, achieving adjusted 
cash conversion of 106% (2018: 96%) and finishing the year with 
net debt of £40.3m. The Board’s policy is that leverage should not 
exceed 1.5 times EBITDA. The Board is delighted to propose an 
increased final dividend of 1.0p a share (2018: 0.5p), payable on  
14 February 2020 to all shareholders on the register at the close 
of business on 17 January 2020. We aim to pursue a progressive 
dividend policy whilst optimising value for shareholders by 
balancing returns to shareholders with investment in the business 
to support future growth.

I would like to take this opportunity to thank all of our 
shareholders and members of our banking syndicate for their 
confidence in the Company and its growth ambitions, as the 
transformative steps that we have undertaken would not have 
been possible without their continued support.

Board composition

The Board was strengthened at the start of the financial year with 
Rob Hattrell joining as a Non-Executive Director and member 
of the Audit, Remuneration and Nomination Committees on 1 
October 2018. Rob, who is currently Vice President of eBay UK, has 
already become a very valuable contributor to the Board through 
his significant eCommerce, digital platform and commercial 
experience.

We have had a strong and settled Board during the course of the 
financial year and feedback from the recent Board evaluation 
exercise shows that the Board is highly engaged, with strong 
shareholder focus and clear alignment to vision and strategy, 
making for constructive and challenging debate. There is a culture 
of open communication, mutual trust and respect for each other’s 
opinion and relevant knowledge. The additional responsibilities 
and governance requirements that come with the Company’s 
Premium Listing and FTSE 250 membership are well recognised 
by all Board members, as is the importance of continuing to 
embrace the entrepreneurial and ambitious culture that has been 
the bedrock for much of the Company’s recent success. I would 
like to thank all my fellow Board members for their hard work, 
diligence, wisdom and commitment during what has been a very 
full and busy twelve months for the Company.

On 1 July 2019, we announced that Penny Ladkin-Brand intended 
to step down from her role as CFO in early 2020 to take up a new 
role in the business as Chief Strategy Officer. Having undertaken 
a full external search for Penny’s replacement, I was delighted to 
announce that Rachel Addison, who is currently CFO of TI Media, 
will join the Board as CFO upon completion of the acquisition of 
the company. Rachel has a wealth of media industry experience, 
including large-scale integrations, and will be a great addition to 
the Future Board. I am delighted that Penny, who has played such 
an important role in the Company’s success over the past four 
years, will continue to serve the business in her new Chief Strategy 
Officer role.

Our people

Future, more than most companies, is a “people business” and our 
employees are fundamental to the success of the Company. We 
are incredibly fortunate in having people who are so passionate 
about the Company and the roles that they each play in the 
business, and who work so hard each day to ensure that we 
deliver the very best outcomes for our communities, commercial 
partners and other stakeholders. It has been a very busy year that 
has also brought a lot of change through the Group’s acquisition 
activity in both the UK and US. On behalf of the Company’s 
shareholders and the Board, I would like to say a huge Thank You 
to every one of our staff for their contribution to the considerable 
success that the Group has enjoyed over the past year. 

I would also like to pay tribute to our incredibly hard-working 
CEO, Zillah Byng-Thorne, and the outstanding leadership that she 
brings to the Group. In her five years as CEO, she has led a quite 
extraordinary turnaround of Future’s fortunes that has seen the 
market value of the Company grow from £23 million in 2014 to its 
current £1.25 billion and FTSE 250 membership.  

Annual Report and Accounts 2019  /  6

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsChief Executive Zillah  
Byng-Thorne presents at  
the UK Future Conference

On behalf of all shareholders, thank you so much, Zillah, for 
delivering such an exceptional performance.

Looking to the future

In conclusion, Future has had an outstanding year, delivering 
another strong set of financial results whilst, at the same time, 
putting in place a number of new pillars that create an exciting 
platform for the next stage of significant growth for the Group. As 
Chairman, I look to the future with confidence, knowing that we 
have a strong sense of purpose, a clear and focused strategy and 
great talent, which together will deliver strong growth and returns 
for shareholders.

Richard Huntingford 
Chairman
4 December 2019

7  /  Future plc

Annual Report and Accounts 2019  /  8

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsOUR VISION 
AND STRATEGY

At Future our success is a result of the alignment within 
the organisation of our vision and strategy, and how we 
execute on that strategy. 

Why we exist

We change people’s lives through sharing knowledge 
and expertise with others, making it easy and fun for 
them to do what they want. 

Future is a global specialist media  
platform driven by technology, with  
diversified revenue streams.

At Future we pride ourselves on the heritage of  
our brands and loyalty of our communities.  
Offering core expertise, we help dedicated  
enthusiasts follow their passion through  
high-quality content, innovative 
technology and unique experiences. 

We create fans of our brands by giving  
them a place they want to spend their  
time and where they go to 
meet their needs. 

We succeed by delivering content that connects with  
audiences, in areas that we have expertise in,  
recognising that in today’s media landscape  
providing the answers to our audience's  
needs is the first requirement if you want  
them to spend time with you.

9  /  Future plc

We are expanding our global reach  
through organic growth, acquisitions  
and strategic partnerships. 

Investing in our business is a core part of our strategy. 
That includes ensuring we invest in our core brands,  
technology and people as well as looking to acquire  
new assets. In determining what businesses we  
acquire we are keen to ensure that they align  
with and enhance our existing portfolio and  
further our strategic vision. We look for scalable  
brands that have loyal and specialist  
audiences that can be monetised in  
different ways and that will add  
value to the Group. 

We continue to create  
loyal communities.

As we strengthen our global reach across our core  
verticals, we continue to be proud of the way we bring  
people together to indulge in shared passions wherever  
they are in the world. Cultivating a highly engaged  
audience that we are able to monetise is 
 fundamental to everything that we do, and we  
are now reaching a global audience of 269.2  
million (2018: 193.4 million) though our  
websites, events, social media,  
video and magazines. 

We are diversifying our monetisation  
models to create significant  
revenue streams.

We look to grow profitably and generate cash  
returns, both organically and through acquisitions,  
and aim to do this through diversifying our  
audience and developing new sources  
of monetisation. 

Our strategy is underpinned by three factors:

Winning differentiators

Competitive essentials

Activators

• Offering the easiest-to-access ‘how to’
advice wherever our audiences are

• Creating meaningful relationships with 

• A disciplined approach to investment 

strategic partners

through testing

• Having the most relevant review content 

• Blending human and artificial 

• Having a culture representative of our 

in the world

intelligence

values

• Demonstrating the value of original 

• Simple but brilliant proprietary software

• Brilliant at the basics

content

• Disrupting publishing through platforms

• Anticipating our customers' needs

• Knowing our customers

• Cash returns focused

• World-class Search Engine Optimisation

• Leaner, simpler philosophy

Annual Report and Accounts 2019  /  10

Strategic ReportFinancial ReviewCorporate GovernanceFinancial Statements 
How we execute our strategy

We have adopted McKinsey’s Three Horizons of Growth planning 
approach across the organisation as a means of delivering our 
strategy. This approach encourages our people to engage with 
the strategy in a meaningful and relatable way. We have four 
underlying pillars that help us execute our strategy:

Diversifying our audience

Scalable platform

We entertain, inform and engage our consumers with a 
variety of content that connects across key verticals via 
websites, events and magazines, and monetise this via 
paid content, subscriptions, media sales, tickets sales 
and eCommerce.  

We continue to grow our online audience both 
organically and through acquisitions; online users 
grew by 48% year-on-year, 31% of which is organic. We 
achieved this growth in audience by ensuring that we 
focus on the content that people want to read. This 
can range from exclusive new stories about the moon 
landing to launching whole new content verticals, for 
example the launch of Bikeperfect.com in July was 
focused on reaching a broader audience of cyclists. 

Within our legacy portfolio we continue to see evidence 
that our audience communities are stronger than 
ever thanks to our content designed specifically to 
engage with our audience. For example, the audience 
of GamesRadar, one of our more mature brands, has 
increased by 72% YoY as we have launched a number of 
new categories which suit their needs. 

During the year we acquired SmartBrief, a US-based 
email newsletter publisher, adding additional audience 
of 5.8m subscriptions to their “smart briefs”, a material 
increase in our B2B audiences. SmartBrief also brings us 
the functionality to engage with our audiences through 
regular newsletters across the whole Future portfolio. 

In order to remain scalable we have made significant 
investments in our technology as well as our back 
office and infrastructure. Our strategy of investing 
in one proprietary technology platform continues to 
facilitate our growth, enabling Future to launch three 
new organic sites for minimal cost, which supports our 
organic growth ambitions. We have also continued 
to invest in our core back office systems facilitating 
the integration of acquisitions with limited increased 
overhead. This strategy, combined with a culture of 
frugality drives margin expansion as the Group grows 
and on-boards new brands. 

Our technology stack consists of various underlying 
technologies that together manage our IP assets, 
facilitate the growth of our websites and enable our 
magazines to be published on time. Additionally, 
it supports the growth of our commercial and 
eCommerce monetisation, and crucially ensures our 
audience get the user experience they want from  
our content.  

Our web platform “Vanilla” is highly scalable and 
dynamic, allowing for online localised publishing and 
multi-lingual content management capabilities. We 
now have a total of 24 sites on the Vanilla platform, 
compared to 13 last year. 

In conjunction with Vanilla, “Hawk” is the technology 
that we have developed to help customers find the right 
product for them online. Hawk is a price comparison 
database back-end with a number of consumer-facing 
widgets which appear within content reviews. Hawk has 
been instrumental in our global eCommerce growth 
this year, providing us with valuable insight into our 
customers' behaviours and buying preferences. 

Our advertising technology, Hybrid, has been designed 
to keep pace with the ever-changing advertising 
landscape. Hybrid was formed from Future’s own 
proprietary built technology, Bordeaux, which works 
intelligently to deliver high advertising viewability and, 
from the technology acquired as part of Purch, RAMP, 
which in turn leads to optimised yields. 

11  /  Future plc

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Continued diversification  
of content monetisation

Ongoing investment

Core to our strategy is the focus on diversification of 
our content monetisation. Media is a disrupted industry 
and to ensure we continue to grow and stay relevant to 
our audiences we need to innovate and diversify. 

We have invested in new ways of content monetisation 
models this year, including through new language 
formats, and in 2019 we launched our first multi-
language site in the Nordics with our franchise partner. 
During the year we signed three new franchise 
partners, in India, Benelux and Italy. Our franchise 
model enables us to monetise audiences in markets 
that are either non-English speaking, or in markets 
where we do not operate. 

We also directly launched TechRadar to the US Spanish-
speaking community in the late summer, and while 
early days we are excited about the possibility of scaling 
to new audiences. In addition, during the year, we have 
developed our internal podcasting proposition with the 
view that this could be monetised via subscriptions, 
advertising and sponsorship.

The acquisition of SmartBrief not only grew our 
audience reach, it also introduced a material new 
revenue stream with email newsletter sponsorship. 
As a result of our acquisition of What Hi-Fi in 2018, we 
have created a new business line in endorsements and 
sponsorship; which this year has grown by 247%.

During the year we launched a number of new events, 
including The South East Homebuilding Show, Sound 
for Film & TV and Wonder Women in Streaming, which 
have been successful additions to our events portfolio.

Future has made significant investments during the year 
both in the core business and also via acquisition.

During the year Future launched three new websites: 
Bike Perfect in July 2019, 5GRadar in August 2019, and 
TechRadar Español in August 2019. 

There were a number of technology innovations in 
the year, including the development of “Flexi”, a new 
enhanced website builder tool, which enables us to 
accelerate the time to launch or build a new site. A 
further major development in the year was the Hybrid 
advertising platform which reflected the best of the 
legacy Future & Purch advertising technologies. Future 
also invested in its people during the year, which included 
launching a new manager development programme, 
with over 160 managers participating in this training and 
hiring over 40 new roles into editorial.

In February 2019 we acquired Cycling News and 
Procycling from Immediate Media. These brands are 
worldwide voices on professional cycling, offering 
analysis, insight and exclusive interviews with industry 
greats. They are two long-established brands with 
robust business models and attractive development 
opportunities via strong digital subscriptions, export and 
licensing revenues. 

In March 2019 we acquired the digital technology media 
publisher Mobile Nations. Mobile Nations had launched 
a portfolio of exceptional brands focused on consumer 
electronics and men’s lifestyle reaching 39 million online 
users worldwide. This acquisition strengthened Future’s 
presence in the US and reinforces our status as the US’s 
leading provider of technology news online.

In July 2019 we materially increased our presence in the 
B2B market through the acquisition of SmartBrief. This 
acquisition expands our audience reach through targeted 
email marketing and daily digital newsletters for business 
professionals, enriching their lives through the delivery 
of pertinent news and content in a way that is fun and 
personal. 

As we move into the next financial year, our focus 
continues to be on optimising all of our acquisitions 
through efficient integration of operations and 
monetising the additional content across our established 
and new revenue streams. 

Annual Report and Accounts 2019  /  12

Strategic ReportFinancial ReviewCorporate GovernanceFinancial Statements 
How we execute our strategy

The Future Playbook

To support our strategy and execution we have created the Future Playbook to capture 
the “rules of the game” at work for our staff. This is shared with every new member of 
staff to ensure we are all aligned and focused on delivering the same goals. This includes 
our six values of how we behave, and serve as the guardrails that ensure we stay focused 
on delivering our strategy while staying true to who we are. 

We are part of  
the audience and  
their community

Our passion for our products makes us 
part of the community we engage with. 
Our audiences give us a voice and that’s 
an incredible privilege that we treat with 
reverence. We embrace all the ways we  
are able to communicate to our  
audiences – print, online and in  
person – and love doing so.

Let's do this

We take the best decisions we can in  
the face of uncertainty. It makes us think  
each decision through – then we go for it.  
We commit to what we’ve agreed and  
have the confidence to persevere through 
tough times. But we’re able to admit  
mistakes because that helps us learn  
and chart a new course when we  
need to. That’s called ‘doing  
it right’.

We are proud of  
our past and excited  
about our future 

We are proud to work at Future, because  
being part of this team feels good. We  
are one team, one company with  
big ambitions.

It’s the people in  
the boat that matter 

Having the right team in the boat is  
mission critical. We are all successful  
when we are self-motivated, self-aware  
and self-disciplined. We support each  
other, challenge each other and have  
fun with each other. We are determined  
to hire people we can learn from and  
who we would have as our boss.

We all row  
the boat 

No matter how long you’ve worked here,  
or what your role is at Future, your 
contribution counts – so grab an oar!  
We move faster when everyone pulls in  
the same direction. So what you do – and  
how you do it – matters. We take  
responsibility because that’s the best  
way to get things done. We  
collaborate because we’re  
stronger together.

Results matter –  
success feels good 

We love being successful. We restlessly  
look to improve, be ever creative, and 
unashamedly commercial in our ventures. 
Great results mean we are able to align  
the needs and expectations of our 
 audiences, communities,  
clients and shareholders.

13  /  Future plc

 
 
 
 
 
The Future 
Strategy Wheel

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Future’s Business Model

The Future Strategy Wheel
At Future our purpose is clear: to change people’s lives through 
sharing knowledge and expertise with others, making it easy and 
fun for them to do what they want. 

In fulfilling this purpose we meet the needs of our communities 
wherever and whenever they access our content, and so create our 
global audiences. We operate in verticals that our communities are 
passionate about, where we can provide knowledge and expertise, 
and we see this as a key differentiator. 

Our strategy is focused on diversifying our business models and, as 
a result, we operate our business through three distinct lenses: 

1.  globally;
2. divisionally; and
3. vertically.

We believe this puts us in a strong position to win at every 
opportunity and to ensure we deliver on our purpose. However, at 
the heart of everything we do is a desire to ensure we meet 

our audience’s needs in whichever form this arises. As a result, we 
have focused on creating products that can be delivered across 
multiple channels on the Future wheel. 

Monetising the wheel
We have made considerable progress this year in diversifying our 
routes to market and hence monetisation, through both organic 
growth and acquisitions. This diversification gives our loyal 
communities the opportunity to engage with us in whichever way 
they please through the mediums of digital, print and events and 
wherever they may be based in the world. 

As we look to monetise our content as effectively as possible, 
our two key focuses have been on producing reusable content 
to maximise the efficiency of our editorial teams, and the 
optimisation of our proprietary content management system to 
enable the simple re-use of magazine content online. Our ‘how-
to’ content lends itself well to this and a single Future how-to 
guide can be published in a print edition, a licensed edition, an 
app, an online article and a bookazine if the material is designed 
appropriately.

Annual Report and Accounts 2019  /  14

Strategic ReportFinancial ReviewCorporate GovernanceFinancial Statements 
FUTURE'S MARKETS

Lens one – Globally  
We run our operations across two geographies

US

Our biggest audience is in the US, with users 
of 97.4 million across our websites and online 
newsletters in the US and 10.3 million in 
Canada. US operations relate to editorial and 
monetisation of all websites across the US 
and Canada, and the publication of consumer 
magazines including PC Gamer and MacLife. 
B2B operations are predominantly based in the 
US with SmartBrief based in Washington DC and 
a number of key B2B brands such as Broadcast & 
Cable and Twice, also based in the US.

Revenue £m

Online users m

No of events

Circulation m

Subscribers m

2019

118.8*

107.7

31

0.6

0.5

2018
40.1

70.1

25

0.6

0.5  

* Revenue excludes intra-group revenues

OFFICE LOCATIONS

United States

United Kingdom

France

Australia

Offices:  
New York and 
Washington DC

Number of staff: 
476

Offices: 
London, Bath, 
Bournemouth  
and Bromsgrove

Number of staff: 
714

Office:  
Grenoble

Office: 
Sydney

Number of staff:  
15

Number of staff: 
18

15  /  Future plc

UK

The UK operations encompass Australia, which runs as a full satellite division, 
and monetisation of the rest of world audiences, as well as the shared centres of 
excellence for back office including finance, HR and technology, with services in 
Bath and Grenoble, France. The UK has a strong heritage in consumer magazines, 
publishing titles such as Classic Rock, What Hi-fi and Period Living, and runs a 
number of B2B publications such as Music Week. The UK operations also span 
a number of websites and one of Future’s most successful brands, TechRadar, 
originates from the UK which has a global audience of 31.6 million. The UK also 
houses the Group’s licensing operations which facilitates, content distribution for 
both online and print publications into 37 countries. 

In Australia we have brands including Get Price, APC and PC PowerPlay which  
all serve the local market.

In 2018, 69% of revenue came from the UK and 31% from the US (restated for IFRS 15). 
As a result of our “US first” initiative driving US growth and acquisitions completed 
during 2019, revenue from the US exceeded that of the UK for the first time (54% US, 
46% UK). Organic revenue growth in the UK was 3% and in the US 40%, reflecting the 
fact that over three quarters of Magazines revenue is generated in the UK.

Revenue £m

Online users m

No of events

Circulation m

Subscribers m

2019

102.7*

33.4**

25

0.9

0.4         

2018
90.0

23.4

35

0.7

0.4

* Revenue excludes intra-group revenues 
**Revenue from RoW users (not shown) with limited 
monetisation are included in the UK segment 

Annual Report and Accounts 2019  /  16

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsLens two – Divisionally

MEDIA REVENUE STREAMS

CONTENT PUBLISHING 
& LICENSING

EMAIL 
NEWSLETTERS

£

ECOMMERCE 
& LEAD GEN

S
W
E
V
E

I

R

MEDIA 

H
O
W
T
O...

MEMBERSHIP & 
SUBSCRIPTIONS

ADVERTISING

EVENTS 
& EXPERIENTIAL

We define our Media division as all revenues not generated by magazines 
or associated with magazine sales. Included within Media division revenues 
are digital advertising (including first party sold revenues, programatically 
bought revenues, and content solutions), eCommerce revenue where we 
receive a commission on sales made by our retail partners, events and 
exhibition revenue, and email newsletter revenues. 

Our flourishing Media division is positioned as a digital innovator with 
significant revenue growth year-on-year across all of our key revenue 
streams. Media is underpinned by our technology platforms and services, 
with a dedicated team of developers and engineers. This group is tightly-
knit and agile, a collection of passionate tech experts specialising in 
computer systems, data processing and scalability. In the course of the year, 
the Media division expanded through the integration of the Purch assets 
and it is a testament to the robustness of our technology platform that it 
continues to perform well with 24 websites now on Vanilla. Media revenue 
streams also expanded through the addition of Mobile Nations, the cycling 
assets, the launch of a new cycling website Bike Perfect in July 2019, and 
through the acquisition of SmartBrief, also in July 2019. 

Media revenues are now generated from 76 websites and 56 events in the 
UK and US. 

17  /  Future plc

Media KPIs

211m online users  
142m in 2018

£1.30 organic 
global RPU
£1.20 in 2018

52m social  
reach
50m in 2018 

151k event 

attendees
155k in 2018

9.8m

eCommerce 

transactions
3.2m in 2018

14 digital 

licensing partners
11 in 2018

NEWSTRADE 
 
MAGAZINE DIVISION

CONTENT PUBLISHING 
& LICENSING

S
W
E
V
E

I

R

MAGAZINES

H
O
W
T
O...

MEMBERSHIP & 
SUBSCRIPTIONS

NEWSTRADE

ADVERTISING

The Magazine division publishes special interest magazines and 
bookazines in both print and digital format across the B2B and B2C 
spheres. The portfolio covers 78 periodic titles including Classic Rock, 
Guitar World, How It Works, Homebuilding & Renovating, FourFourTwo, 
Digital Camera, Guitar Player, What Hi-Fi?, Guitarist, PC Gamer and Music 
Week. This year we published 568 bookazines and our global circulation 
reached 1.5 million (2018: 1.3 million). We have an ongoing focus on driving 
a direct relationship with the reader, with subscriptions of 0.9 million (2018: 
0.9 million). 

Additionally, we have continued to generate revenue from our specialised 
content through print licensing, and this year we signed a total of 13 new 
regular frequency licensing agreements across 11 territories. 

Future Fusion, our in-house creative services agency, also sits within the 
Magazine division and has continued to delight its customers with its 
high-quality content. 

Magazines KPIs

78 magazines 

568 bookazines 

published
85 in 2018

published
524 in 2018

Total circulation 
of 1.5m 
1.3m in 2018

0.9m subscribers
0.9m in 2018

Annual Report and Accounts 2019  /  18

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsEMAIL NEWSLETTERSEVENTS & EXPERIENTIALECOMMERCE & LEAD GEN£ 
 
19  /  Future plc

Lens three – Vertically

LOYAL COMMUNITIES – 
OUR VERTICALS

By creating content that meets the needs of our audiences and helping them  
do the things they love, we create strong specialist communities. At Future, we 
believe that loyal communities are a differentiator in media; where we create 
content that meets a need and as a result has a value for our partners.  

Annual Report and Accounts 2019  /  20

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsWe have 
continued to 
strengthen our 
position and reach 
in the technology 
vertical in the US, 
and maintained 
our number one 
position in the UK.

Technology vertical

Brands include:

Future’s technology brands cover all aspects of consumer technology, 
from phones to computing to home technology, providing reviews, 
buying guides and how-tos on technology products for B2C 
audiences. The consumer technology vertical is constantly evolving 
and during the year we have seen audience growth across subjects, 
including 5G and alternatives to traditional television consumption, 
and growth in our audio visual sector.

We have continued to strengthen our position and reach in the 
technology vertical in the US, becoming the number one publisher 
of consumer technology in the US and maintaining our number one 
position in the UK.

Online audience numbers have grown this year, with total online users 
to technology websites up 56% year-on-year, 28% of which is organic. 

CONTENT PUBLISHING 
& LICENSING

EMAIL 
NEWSLETTERS

£

ECOMMERCE 
& LEAD GEN

S
W
E
V
E

I

R

TECHNOLOGY

H
O
W
T
O...

MEMBERSHIP & 
SUBSCRIPTIONS

Vertical audience stats:

Total 
subscribers: 
171k  
up 22k  
from 2018

Total online 
users: 
129.7m  
up 46.4m  
from 2018

Total  
events: 3

Total event 
attendees: 
626

Market-leading positions:

NEWSTRADE

ADVERTISING

EVENTS 
& EXPERIENTIAL

Number 1 UK 
and US online 
consumer 
technology 
publisher

Number 1 UK  
Hi-Fi magazine

21  /  Future plc

 
Our games & 
entertainment 
portfolio is the 
voice of authority 
and source of 
influence for 
gamers, and film 
and TV lovers. 

Games & entertainment vertical

Brands include:

Our Games & Entertainment portfolio has been the voice of 
authority and source of influence for gamers, and film and TV lovers 
across digital, events and print for over 30 years. 

The portfolio is underpinned by our two key online gaming brands, 
GamesRadar+ and PC Gamer, both of which have seen growth in 
online user numbers year-on-year, with GamesRadar+ up 72% and 
PC Gamer up 9%. The significant growth in GamesRadar+ during the 
year is partially the result of a refreshed editorial strategy, focusing 
on tips as well as in-depth reviews, placing audience needs at the 
centre of our content development. 

CONTENT PUBLISHING 
& LICENSING

Vertical audience stats:

£

ECOMMERCE 
& LEAD GEN

S
W
E
V
E

I

R

GAMES & 
ENTERTAINMENT 

H
O
W
T
O...

MEMBERSHIP & 
SUBSCRIPTIONS

Total 
subscribers: 
84k  
up 2k from 
2018

Total online 
users: 27.7m 
up 6.6m  
from 2018

Total  
events: 2

Total event 
attendees: 
1,215

Market-leading positions:

NEWSTRADE

ADVERTISING

EVENTS 
& EXPERIENTIAL

PC Gamer is the 
number 1 global 
PC gaming 
website 

Number 1  
gaming magazine 
publisher in  
the UK

Annual Report and Accounts 2019  /  22

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsEMAIL NEWSLETTERS 
The addition of 
Cycling News and 
Procycling from 
Immediate Media 
this year has 
enhanced our 
outdoor leisure 
community.

Hobbies & knowledge vertical

Brands include:

Our hobbies vertical is made up of two sectors – knowledge and 
outdoor leisure. The brands in this vertical are highly specialist with 
very loyal communities. Our knowledge brands cover topics such as 
science and history, and produce many highly successful bookazines 
throughout the year. As a result of the Purch acquisition we acquired 
both the Live Science and Space.com brands, which were migrated 
onto the Vanilla platform during the year. We have seen significant 
audience growth in both these brands during the year – one major 
editorial highlight in the year was the anniversary of the Moon 
landing, which saw Space.com have one of its biggest ever single 
days. In line with our desire to have market leading positions, we are 
the number one publisher for space content in the US. 

The addition of Cycling News and Procycling from Immediate Media 
this year has enhanced our outdoor leisure community, adding to our 
field sports titles, football brand FourFourTwo, and caravanning titles, 
Practical Caravan and Practical Motorhome. 

CONTENT PUBLISHING 
& LICENSING

£

ECOMMERCE 
& LEAD GEN

S
W
E
V
E

I

R

HOBBIES

H
O
W
T
O...

MEMBERSHIP & 
SUBSCRIPTIONS

NEWSTRADE

ADVERTISING

23  /  Future plc

Vertical audience stats:

Total 
subscribers: 
76k  
up 6k from 
2018

Total online 
users: 32.3m 
up 1.5m  
from 2018

Market-leading positions:

Number 1 online 
space publisher in 
the US 

Number 1 
caravanning 
magazines 
publisher in the 
UK

EMAIL NEWSLETTERSEVENTS & EXPERIENTIAL 
Our music vertical 
has seen continued 
growth in Media 
revenue, with a  
73% year-on-year 
increase.

Music vertical

Brands include:

Our music vertical attends to the needs of both music enthusiasts 
and musicians themselves, our key audience groups are rock music 
enthusiasts with Loudersounds.com, our main rock music listening 
site. This is supported by the Metal Hammer, Classic Rock and Prog 
magazines. Our main music playing sites are Musicradar.com and 
Guitarworld.com, with the main musician groups that Future creates 
content for being guitarists, keyboard players, drummers, and 
electronic music producers.

During the year the digital brands have seen continued growth in 
Media revenue, with a 73% year-on-year increase. In addition, Guitar 
World was migrated onto the Vanilla platform. Future holds the no.1 
position in music playing magazines in the UK and US, and the no.2 
& no.3 positions online in the UK and US.

CONTENT PUBLISHING 
& LICENSING

£

ECOMMERCE 
& LEAD GEN

S
W
E
V
E

I

R

MUSIC

H
O
W
T
O...

MEMBERSHIP & 
SUBSCRIPTIONS

Vertical audience stats:

Total 
subscribers: 
158k  
up 4k from 
2018

Total online 
users: 7.1m 
up 1.8m  
from 2018

Total  
events: 3

Total event 
attendees: 
3,828

Market-leading positions:

NEWSTRADE

ADVERTISING

EVENTS 
& EXPERIENTIAL

Number 1 
consumer music 
making magazine 
publisher in the 
UK and the US

Annual Report and Accounts 2019  /  24

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsEMAIL NEWSLETTERS 
The number one 
homebuilding 
event in the UK, 
the Homebuilding 
& Renovating 
Show, takes place 
in 8 locations 
nationally.

Home interest vertical

Brands include:

The brands in our home interest vertical cover all aspects of home 
building and interior design, including design and building ideas, 
product reviews, readers’ homes and expert advice. We operate 
three key brands in this vertical, Homebuilding & Renovating, Real 
Homes and Period Living. The Homebuilding & Renovating brand 
includes the UK’s number one homebuilding event in the UK, the 
Homebuilding & Renovating Show, which takes place in 8 locations 
nationally, with over 100,000 attendees in total. Real Homes includes 
a growing magazine, the recently launched Real Homes Show 
(published on YouTube) and Realhomes.com. During the course of the 
year the Realhomes.com brand became a top 20 home interest brand 
within the US, which is a terrific result given this site was launched 
only 2 years ago, while within the UK the site has grown 128% p.a. 

Vertical audience stats:

£

ECOMMERCE & 
LEAD GEN

S
W
E
V
E

I

R

HOME INTEREST

H
O
W
T
O...

MEMBERSHIP & 
SUBSCRIPTIONS

Total  
subscribers: 
27k  
up 2k  
from 2018

Total online 
users: 1.3m 
up 0.4m 
from 2018

Total  
events: 8

Total event 
attendees: 
102,221

Market-leading positions:

NEWSTRADE

ADVERTISING

EVENTS 
& EXPERIENTIAL

Number 1 
homebuilding 
show in the UK

Number 1 
homebuilding 
magazine in the 
UK

25  /  Future plc

EMAIL NEWSLETTERSCONTENT PUBLISHING & LICENSING 
Our flagship 
photography event, 
The Photography 
Show, remains  
the largest 
photography 
exhibition in  
the UK.

Photography vertical

Brands include:

Our photography vertical is market-leading, providing creative 
inspiration for the global photography community. During 2018 we 
launched DigitalCameraWorld.com, which has continued to grow 
this year, with online users up 354%, a testament to the quality of the 
editorial content and our focus on meeting our audiences' needs. 
DigitalCameraWorld.com is now the number one website in the UK 
and number two in the US. 

Our flagship photography event, The Photography Show, remains 
the largest photography exhibition in the UK and attracted over 
32,000 visitors this year. As a nod to our focus on ensuring we evolve 
our product offering to meet the needs of our audiences, this year’s 
show also saw the launch of The Video Show.

CONTENT PUBLISHING 
& LICENSING

£

ECOMMERCE 
& LEAD GEN

S
W
E
V
E

I

R

PHOTOGRAPHY

H
O
W
T
O...

MEMBERSHIP & 
SUBSCRIPTIONS

Vertical audience stats:

Total 
subscribers: 
42k  
down 6k from 
2018

Total online 
users: 2.0m 
up 1.6m  
from 2018 

Total  
events: 1

Total event 
attendees: 
32,058

Market-leading positions:

NEWSTRADE

ADVERTISING

EVENTS 
& EXPERIENTIAL

The Photography 
Show is the largest 
UK photography 
exhibition

Annual Report and Accounts 2019  /  26

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsEMAIL NEWSLETTERS 
B2B vertical

Our B2B division operates in a similar way to 
our B2C division, ensuring it creates market-
leading specialist content to assist our audiences 
in their professional life. We segment our B2B 
portfolio into six distinct sub-verticals: AV/Pro 
audio technology, media technology, media 
entertainment, music, education and B2B 
prosumer, and a brief overview of these is provided 
over the next couple of pages. 

In addition to regular magazines, websites and 
events we publish a number of show dailies, which 
are publications produced for third party events 
throughout the year. For example, we publish 
the Consumer Electronics Show Daily, which is 
provided to all attendees on each day of the event. 
Publishing the "Daily" expands our visibility at the 
Consumer Electronics Show, “CES”, and presents 
further opportunities to offer creative solutions to 
our consumer technology clients attending  
the event. 

The acquisition of SmartBrief in July 2019 
strengthened our B2B expertise and portfolio, 
adding 5.8m subscriptions to the B2B subscriber 
list and bringing with it the opportunity to diversify 
into the Finance & Insurance sector and the 
Healthcare & Medical sector, with 0.75m audience 
reach in each. We also see a strategic opportunity 
to drive consumer audiences through their email 
newsletters with cross-market opportunities. 

CONTENT PUBLISHING 
& LICENSING

EMAIL 
NEWSLETTERS

£

ECOMMERCE 
& LEAD GEN

S
W
E
V
E

I

R

CONTENT 

MEMBERSHIP & 
SUBSCRIPTIONS

H
O
W
T
O...

DATA

NEWSTRADE

ADVERTISING

EVENTS 
& EXPERIENTIAL

Brands include:

B2B AV technology  
sub-vertical

Our AV/Pro audio technology sub-vertical consists of market-leading 
magazines, websites and events serving professionals in the audio 
visual and professional audio community. 

Our brands cover audio video and IT systems, home entertainment and 
automation design, and systems integration through news, analysis, 
trend reports and technology information. We provide expert advice 
and support to both those looking to purchase products within these 
markets and the integrators who implement these systems.

Pro Sounds News and Pro Sounds News Europe, serving the 
professional audio community for over 40 years, and Mix, covering 
high-end audio production for more than 30 years, cover custom 
content including native advertising, white papers, video and webinars.

Vertical audience stats:

Total  
subscribers: 
143k

Total online 
users: 334k

Total  
events: 5

Total event 
attendees: 
1,001

Market-leading positions:

System Contractor 
News is number 1 for 
AV Tech in the US

27  /  Future plc

 
Brands include:

B2B media entertainment  
sub-vertical

The B2B media entertainment sub-vertical brands, including 
Broadcast & Cable and Multichannel News, are a significant presence 
in the media entertainment community, providing market insight 
and news on the business of television including programming, 
syndication and all relevant technologies including streaming. 

Wonder Women, Multichannel News’ award ceremony running since 
1999, is a celebration of industry decision-makers who have helped 
pave the way for younger generations of women in the rapidly evolving 
world of media entertainment. 

Vertical audience stats:

Total 
subscribers: 
38k

Total online 
users: 890k

Total events: 
12

Total event 
attendees: 
3,677

Brands include:

B2B media technology  
sub-vertical

The brands in the B2B media technology sub-vertical provide in-depth 
features and news for those working in the technology that underpins 
TV, radio and other media, an area undergoing rapid change at present. 
Radio World, TV Technology and other brands help the professional 
media technology community navigate through this changing 
landscape, providing insight and reviews on the latest technologies 
and helping enable key purchase decisions.

Vertical audience stats:

Total  
subscribers: 
65k

Total online 
users: 215k

Total  
events: 5

Total event 
attendees:
2,002

Annual Report and Accounts 2019  /  28

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsBrands include:

B2B music sub-vertical

Vertical audience stats:

Our B2B music brand, Music Week, has real heritage, being a trade 
media brand for the music industry for over 50 years. During the year 
we ran the hugely successful Women in Music awards and also the 
Music Week Tech Summit, allowing us to leverage the strength of the 
Music Week brands to build out new franchises.

The B2B music portfolio complements our consumer music portfolio, 
facilitating advertising cross-sell opportunities and content sharing. 

Total 
subscribers: 
6k

Total online 
users: 108k

Total  
events: 4

Total event 
attendees: 
2,297

Brands include:

B2B education entertainment 
sub-vertical

Tech & Learning has been an education technology publication and 
resource for almost 40 years. Focusing primarily on K-12 educators, 
it is a full education technology resource offering a truly integrated 
platform across print, online and events. During the year the Tech & 
Learning site was migrated to Vanilla.

We run Tech & Learning Live and Tech & Learning Summit in a number 
of regions across the US throughout the year, providing deep insight 
into recent market developments for both those working within 
government on school boards, and also teachers and educators.

Vertical audience stats:

Total  
subscribers: 
67k

Total online 
users: 80k

Total  
events: 8

Total event 
attendees: 
497

29  /  Future plc

Brands include:

B2B prosumer sub-vertical

Vertical audience stats:

Our B2B prosumer sub-vertical occupies a key position between the 
professional and consumer, serving a community that needs to be on 
top of rapid technological change whoever it may impact. Looking at 
the impact of 5G networks, for example, is a change that will impact 
many industries, and the B2B prosumer brands' content and expertise 
helps users navigate through changing landscapes. 

Total 
subscribers: 
19k

Total online 
users: 3.6m

Total 
events: 5

Total event 
attendees: 
1,524

Market-leading positions:

Number 1  
creative and design 
magazine publisher 
in the UK

CreativeBloq is the 
number 1 creative 
and design website 
in the UK and US

Sources & Definitions

Total audience reach

• Magazine and bookazine print circulation per issue + monthly 

online users + event attendees + social reach (Twitter followers, 
Facebook unique impressions, YouTube subscribers) + 
newsletter subscribers.

Market positions

• Technology no. 1 online in UK and US: comScore technology 

news category, desktop visitors age 2+ and mobile visitors age 
18+, UK position Jul 19; US position Sep 19. 

• No. 1 in PC gaming: based on websites in the Gaming 

Information comScore category that are PC gaming focused, 
desktop visitors age 2+ and mobile visitors age 18+, UK position 
Jul 19; US position Sep 19. 

• No. 1 in print music making in UK & US: based on magazine 

copy sales in music making sector on UK newsstand (source: 
distributor data, Jul 18-Jun 19) and magazine copy sales in 
music sector on US Barnes & Noble newsstand (source: Barnes 
& Noble sales rankings, Jun 19). 

• No. 1 in print photography in the UK: based on magazine 

circulation in photography sector (source: ABC). 

• No. 1 online in Space in US: based on internally produced 

competitive set of all websites about space in the US, ranked by 
comScore desktop visitors age 2+ and mobile visitors age 18+, 
Sep 19.

• No. 1 in print home renovations in the UK: magazine copy sales 
in home improvement – DIY sector on UK newsstand (source: 
distributor data), Jul 18-Jun 19. 

• No. 1 in print AV tech in US: based on internally produced 

competitive set of all B2B AV technology magazines in the US, 
ranked by advertising pages, MediaRadar Jul 18-Jun 19. 

• No. 1 in print B2B music in UK: based on music specific 

magazine copy sales in trade & professional sector on UK 
newsstand (source: distributor data, Jul 18-Jun 19). 

• No. 1 in creative online in UK & US: based on internally produced 

competitive set of all websites about digital design in the 
UK and US, ranked by comScore desktop visitors age 2+ and 
mobile visitors age 18+, UK position Jul 19; US position Sep 19.

Annual Report and Accounts 2019  /  30

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsCHIEF 
EXECUTIVE’S 
REVIEW

Zillah Byng-Thorne
Chief Executive 

In 2019 the Group has achieved a significant step change in scale, 
particularly in the US through the acquisition of Mobile Nations in 
March 2019 following the acquisition of Purch at the end of 2018. 
Group revenue has grown by 70% year-on-year to £221.5m (2018: 
£130.1m, restated from £124.6m for IFRS 15), which is driven by a 
mixture of strong organic growth of 11% and acquisitions. Adjusted 
EBITDA is up 163% year-on-year to £54.5m, with adjusted diluted 
EPS up 95% to 47.5p (2018: 24.3p).

Future’s core business has continued to perform well with strong 
like-for-like revenue growth of 11% at constant currency (13% at 
actual currency). Adjusted EBITDA margin increased to 25% (2018: 
16%, restated from 17% for IFRS 15) as a result of the increasing 
scale of the Group and the shifting revenue mix, and operating 
profit increased to £26.7m (2018: £5.3m). 

Media revenue has increased by 134% to £154.9m (2018: £66.3m 
restated for IFRS 15), driven primarily by the Group’s fast growing 
revenue streams of eCommerce and digital display advertising, 
and through our execution and successful integration of 
acquisitions. Media revenue increased by 32% on an organic basis. 
A key factor has been our success in the US, with US revenues 
now accounting for 54% of group revenues and 67% of Media 
revenues. This has been underpinned by the acquisitions which 
have allowed us to build operations of sufficient scale to attract a 
talented workforce, with US staff now totalling over 450.

Content is at the centre of everything we do at Future, and a key 
measure of our success is the continued growth of our online 
audiences, combined with our ability to then monetise them. 
During 2019, restated organic online revenue per user (RPU) has 
increased in the UK from £1.67 to £1.76, a 5% increase, and in the US 
from £0.86 to £0.99, a 15% increase. Online audience growth has 
been turbo-charged through the acquisitions of Purch and Mobile 
Nations.

Organic growth in Media revenue enables us to manage the 
expected decline in Magazine revenue and focus on margins and 
cash flow. Our acquisitions in the year have significantly expanded 
our Media division, which now accounts for 70% of our revenues. 

Future continues to be highly cash-generative with adjusted cash 
conversion of 106% (2018: 96%) and adjusted free cash flow of 
£53.7m (2018: £17.4m) demonstrating the Group’s continued focus 
on efficient working capital management. To provide further 
balance sheet strength to support the Group's next phase of 
growth, a significant refinancing was completed in the year with  
a £90m RCF now in place, together with an additional £45m 
accordion facility.

31  /  Future plc

In March, the Group’s application to return to a Premium Listing 
was accepted, reflecting the ambition of the Group to broaden and 
strengthen its shareholder base. Following the success of the Group 
in 2019, the Board has recommended the payment of an increased 
dividend to shareholders whilst ensuring that we maintain 
sufficient resources to continue investment in the business. 

The nature of the Group’s business and the level of geographic 
diversification and presence in the US means that there are no 
specific risks to the Group associated with Brexit other than  
the impact that general economic uncertainty has on  
consumer spending. 

Global platform business for specialist media

Our simple, clear strategy to build a technology-enabled global 
specialist media platform business with scalable, diversified 
brands continues to deliver sustainable, material growth through 
audience engagement and technology innovation.

The Purch integration is now complete and as a result Future has 
achieved market leadership in the consumer technology category 
in the US, with comScore now recognising Future as the largest 
digital network for consumer tech news.

Future has enhanced its technology platform through the 
addition of "RAMP" advertising technology, which was acquired 
as part of Purch. Considerable testing was undertaken during 
the first half to identify the optimal combination of Future's 
advertising technology solutions, "Bordeaux" and RAMP, resulting 
in the creation of "Hybrid", a best of breed advertising technology 
solution. In line with the Group's focus on developing a simplified 
and scalable technology stack, Hybrid was migrated to the legacy 
Future sites during April. Migration of the Purch sites to Hybrid 
happened concurrently with the migration to the Vanilla website 
platform. 

The migration of Purch websites onto Vanilla is now complete and 
the Group now has 24 sites on the Vanilla platform in total, with 11 
migrated in the last year.

A number of brands have achieved significant audience 
growth during the year, in particular we are very proud of the 
performance of T3, which has grown its global audience by 218% 
in the year, as a result of a focused and disciplined editorial 
approach. On the same theme, the renaissance of GamesRadar+, 
a 20-year-old brand, highlights the impact of great content on 
audiences. GamesRadar+ has been the fastest growing gaming site 
in the US on comScore this year, and the giant that is TechRadar 
keeps on growing, up 16% year-on-year in terms of audience.  

 
 
 
 
 
 
The outstanding results for 2019 demonstrate  
the benefits of a clear and focused strategy of 
growing our core business through expanding 
our audience and reach in existing verticals. We 
now have a substantial presence in the US and 
are successfully leveraging our brands on our 
technology platform, which has driven strong 
growth across the business.

Our newer organically launched sites, Digital Camera World and 
Real Homes, delivered particularly strong audience growth of 354% 
and 167% respectively.  

new collegues to Future and acquired a further 250+ colleagues 
through acquisitions. One of our key initiatives is training our print 
editorial staff on our digital technologies to ensure they are skilled 
and are able to use their expertise across the business.

We continue to diversify our revenues through acquisitions and 
organic growth, both geographically and across our product 
offerings, in addition to consolidating our position in our specialist 
content categories. 

People and Culture

Our approach to people and culture is to embed it into everything 
we do. There is a Future way and we want to ensure that all of our 
colleagues understand this and can thrive as part of the Future 
community. We also recognise that not everyone will want to be 
a part of the Future story and that sadly as a result of acquisitions 
we sometimes may have to part company with some colleagues. 
We strive to ensure that all colleagues at Future have a positive 
experience and are treated with respect regardless of the length 
of their tenure with us. One of the main ways in which we look to 
achieve this is by embedding our strategy for people and culture 
in our values. Below is a highlight of some of the key initiatives we 
have focused on this year. 

We are proud of our past and excited about our future.
We are proud of the changes we have made and those ahead of us. 
We are committed to improving and evolving our environmental 
and social impact, to benefit not only our employees but also our 
communities. Our newly formed Future Communities are working 
locally to ensure we are making a positive change, from reducing 
our carbon footprint to sourcing local suppliers. The work we do 
leads to a healthier local economy as well as a healthier world.

We all row the boat.
Everyone at Future matters, and each of our opinions is valid. In 
order to ensure we get feedback from our people we run a number 
of initiatives throughout the year, including "Ask Me Anything", 
Slack Chats and employee stay interviews. We embrace feedback 
and want to ensure all colleagues’ opinions are heard. During the 
year in recognition of the US editorial staff's desire to unionise, 
we have commenced collective bargaining, and expect to have 
this agreed in the coming months. More recently, after receiving 
a number of points of feedback in respect of our travel policy, 
we have amended this to ensure that we make travelling for our 
employees an easier experience. 

It’s the people in the boat that matter.
As a business, we believe it's the people we work with that 
matter, and ensuring we have the right teams in place to deliver 
our best work is critical. During the year we recruited over 250 

Let’s do this.
At Future we have a bias for action, and recognise that to move 
forward at pace, we need to lean into change. In order to ensure we 
equip our managers with the skills and resilience to embrace this, 
we have been running management development workshops to 
provide support and further develop our talent.

We are part of the audience and the community.
We firmly believe that at Future we are part of our communities, be 
they our local direct communities or those who read our content. 
Part of our strategy at Future is to ensure we only ever have experts 
creating content for us, to ensure that we can meet our audiences 
needs. During the year we increased the number of expert writers 
in our Media division by 40, an increase of over 10%.

Results matter, success feels good.
Recruiting and retaining the best talent regardless of the role is 
crucial to our success and, as a result, Future focuses on ensuring 
that our employees share in our success and are rewarded fairly. 
As a result of our financial performance, this year we were able 
to reward all staff for their talent and commitment by paying 
out the maximum amount under the annual profit scheme for 
the second year running. Even more pleasingly, as a result of the 
record-breaking year we decided to share that success with our 
colleagues and increased the maximum payment for all tier profit 
pool payments by 60% as a one off gesture. 

The extremely successful annual conferences gave the Group 
an opportunity to showcase the breadth of talent amongst the 
Future staff and encourage networking. This year we welcomed 
colleagues from Mobile Nations and SmartBrief to the US 
conference. 

Acquisitions

Future has established a profitable global platform business 
through further investment in both people and technology, 
and through the successful acquisition and integration of 
complementary businesses. During 2019 Future made three 
exciting acquisitions, which broaden and strengthen both our B2C 
and B2B portfolios and further increase our global reach. 

In February 2019 we re-acquired the Cycling News and Procycling 
brands from Immediate Media for £1.65m. These had been sold in 
2014 and we were delighted to welcome them back into Future. 

Annual Report and Accounts 2019  /  32

Strategic ReportFinancial ReviewCorporate GovernanceFinancial Statements 
These long-established and profitable brands perfectly complement 
our leading consumer hobbies portfolio and offer attractive 
development opportunities, further supporting our commitment to 
grow and deliver expertly written and credible content.

In March 2019 we acquired Mobile Nations, a leading US-based 
global digital publisher focused on consumer electronics, for 
an initial consideration of $60m and a further $55m in deferred 
consideration, which, following its stellar performance post 
acquisition, was agreed early on 11 October 2019. We already had 
an established commercial relationship with Mobile Nations 
through its longstanding partnership with Purch, which we 
acquired in September 2018. The addition of Mobile Nations' 
brands will deepen our presence and expand our opportunities to 
monetise our significant US online audience. 

In July 2019 we acquired SmartBrief for an initial consideration of 
$45m (with additional contingent deferred consideration up to 
a total cap of $20m subject to meeting certain financial targets 
based on the year ending 31 July 2020). SmartBrief is a digital 
media publisher of targeted business news and information, 
combining technology and editorial expertise to deliver relevant 
industry news curated from over 1,500 sources. The acquisition 
significantly deepens and consolidates our presence in the 
US B2B market and further diversifies our revenue streams. 
SmartBrief allows advertisers to target and engage with decision-
makers and influencers, and enhances Future’s B2B reach via 
their proprietary technology stack through the addition of 
automated email marketing. 

Key details of the acquisitions we have made in 2019 are  
included below:

Acquisition

Immediate cycling brands
Mobile Nations

SmartBrief

Revenue*

£2.0m
$16.4m

$35.1m

*Revenue figures obtained from most recent annual financial information or, where 
more relevant, financial information relating to the acquired assets to 
demonstrate the relative size of the acquisitions (reflecting 12 months of revenues). 
Note that Mobile Nations includes revenues that became intra-group on acquisition 
by Future.

Current trading

The year has started very positively, with continuing strong 
growth.

The integration of Purch and of the Cycling News and Procycling 
brands has now been completed and SmartBrief is progressing 
very well. Following the announcement that we had reached 
agreement with the sellers of Mobile Nations to settle the 
deferred consideration early, we have launched Future Labs as a 
centre for innovation within the Group and are excited about the 
possibilities that this might unveil. 

We have also announced the acquisition of Barcroft Studios, from 
1 December 2019, and the proposed conditional acquisition of TI 
Media (which we hope to complete in the Spring of 2020), which 
both provide outstanding opportunities to accelerate our growth 
in the future.

Zillah Byng-Thorne 
Chief Executive
4 December 2019

33  /  Future plc

Stage 5 of 2019 OVO  
Women's Tour, photographed 
for Pro Cycling Magazine

Annual Report and Accounts 2019  /  34

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsRISKS AND 
UNCERTAINTIES

Effective risk management is essential to support the achievement 
of our strategic and operational objectives as we address the 
challenges and uncertainties facing businesses today.

Whilst Future operates in an evolving environment with several 
clear risks, it takes a pro-active and robust approach to identifying 
any new risks, and evaluating and mitigating all known risks 
through a regular review process.

Our internal controls seek to minimise the impact of risks, 
either by reducing their likelihood or mitigating their impact, as 
explained further in the Corporate Governance report on pages 
63 to 64, and during the year we have continued to develop those 
controls. The more granular approach to risk that was introduced 
in the prior year has ensured that effective risk management 
remains at the core of the Group’s strategy, which includes a 
formal, six-monthly review by the ELT and the addition of risk 
management to the Audit Committee as a standard agenda 
item for every meeting. There have been no significant control 
failings or weaknesses identified during the year in respect of risk 
management.

Our Principal Risks

The output from the above process is a summary of Principal 
Risks that is set out in the table on pages 37 to 38 and 
summarised in the heat map opposite. The heat map sets out the 
relative likelihood of the risk crystallising and the impact on the 
Group if the risk did crystallise – effectively the ‘gross’ risk score 
before considering the strength of any mitigation. The relative 
strength of the mitigation available to the Group to combat each 
risk is depicted in the colour of the risk on the heat map (green 
being strong, amber being average and red being low mitigation) 
with arrows detailing the movement of the gross risk from the 
prior year. The symbol E has been included in the Summary of 
Principal Risks table overleaf to indicate risks emerging in FY19.

Each Principal Risk has been analysed according to its impact on 
both the Group’s existing business model, as set out in the ‘Future 
Strategy Wheel’, and the core elements of the Group’s strategy as 
set out in the ‘Future Playbook’. More information on the Future 
Strategy Wheel and the Future Playbook can be found on pages 
13 and 14. Considering both the existing business model together 
with the strategic direction of the Group, the Board carried 
out a robust assessment of long term viability, which included 
performing sensitivity analysis and reverse stress-testing. 

The symbol V has been included in the Summary of Principal 
Risks table overleaf to indicate those that have been taken into 
account when performing the viability testing.

The Board has overall responsibility for the risk management 
framework and for ensuring that we manage risks appropriately. 
Future takes its approach to the identification, evaluation and 
mitigation of risk and uncertainty extremely seriously, and applies 
a robust framework that embeds risk management throughout 
its organisation and across its operations. Whilst it is accepted 
that risk forms a part of operating in business, delivering its 
strategic objectives whilst mitigating those risks is a  
fundamental objective for Future’s Board and its executive 
management teams. 

Approach to risk

The Board

• Sets the Group’s risk appetite taking into account its 

strategic objectives

• Identifies principal Group risks
• Conducts ‘deep dives’ into specific Principal Risks
• Carries out a robust assessment of any emerging risks
• Assesses the impact of Principal Risks when analysing the 

Group’s long-term viability and sustainability

• Considers views from management and the Audit Committee 

as part of its review of the effectiveness of the system of  
internal controls

The Audit Committee

• Monitors the adequacy and effectiveness of internal control and 

risk management systems

• Ensures that a robust assessment of the Principal Risks facing 

the Group has been undertaken

• Includes an update on risk as a standing agenda item for  
   every meeting

Executive Leadership Team

• Prioritises Principal Risks through a formal bi-annual review 

process 

• Allocates resources to manage risks according to potential 

impact

• Communicates priorities to the business
• Reviews detailed risk registers to agree Principal Risks
• Identifies any emerging actions where Group-wide action is 

required 

• Reviews effectiveness of risk management procedures
• Reports to the Audit Committee and Board on a regular basis

The Executive Leadership Team (ELT) is responsible for identifying 
risks and working with the Group Financial Controller to capture 
them in the Group’s risk register. All risks identified by the ELT 
are scored out of 5 (with 5 being the highest) in respect of three 
areas: the likelihood of the risk crystallising, the impact if the risk 
does crystallise, and the strength of any mitigation in place (in 
respect of mitigation, a score of 1 represents strong mitigation). A 
combined score is then calculated by multiplying each of these 
scores together (with 125 being the highest possible score). 

35  /  Future plc

Principal Risks Heat Map

7

6

2

1

3

4

5

Gross Risk (before mitigation)

1. Personal data
2. Staff- Key person risk
3. Cyber security and IT
4. Economic downturn/Brexit
5. Advertising
6. Reliance on 'search'
7. Acquisitions

Risk increased

Risk decreased

h
g
H

i

t
c
a
p
m

I

w
o
L

Low

Probability

High

Strong mitigation 

Average mitigation

Low mitigation 

Changes to the Group’s risk assessment in the year

As a result of the risk review undertaken during the year, several risks identified as Principal Risks in prior years are no longer considered 
to be as significant and are therefore not included in the Summary of Principal Risks table overleaf, with the reasons for the reduction in 
the perceived level of risk set out below: 

FY18 principal risks not included in FY19 assessment

Reason for reduction in risk rating

Operating environment – the structural change in our 
operating environment and the pace of transition from print.  

The acquisitions of Purch, Mobile Nations and SmartBrief, together 
with underlying organic growth in digital revenues, mean that 
the Magazine division is a much smaller proportion of the Group’s 
revenues which has reduced the impact of this risk.

Changes in advertising models – the increasing trends towards 
ad blocking and privacy could result in Future being unable to 
monetise online advertising inventory to the same extent it 
does currently.

Ad blocking has not had a significant impact on the Group’s ability 
to monetise its websites as we have to date effectively mitigated 
this through the use of technology and working with the Coalition 
for Better Ads to ensure that we are at the forefront of market best-
practice. 

Intellectual property – as a publisher, Future is responsible 
for any intellectual property infringement or legal issue.

Intellectual property infringement and management continues to 
be a vitally important area, however, with the growth experienced 
by the Group in the year the materiality of this risk in the context of 
the overall Group has reduced.

Annual Report and Accounts 2019  /  36

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsSUMMARY OF PRINCIPAL RISKS

Risks

Description

Mitigation

Personal data

 V

Business Model 
link: i, ii, vi
Strategy link: 3

Staff – Key 
person risk

Business Model 
link: i-vii
Strategy link: 1-5

Cyber security 
and IT
 E 

Business Model 
link: i, ii, iii, vi 
Strategy link: 1

Economic
downturn / 
Brexit
 V

Business Model 
link: ii-vi 
Strategy link: 2

Advertising

 V  E

Business Model 
Link: i, iii-vi 
Strategy link: 2

Reliance on 
‘search’

 V

Business Model 
Link: ii-iv, vi, vii
Strategy link: 3

Acquisitions

 V

Business Model 
link: i-vii
Strategy link: 5

The collection, storage and use of personal data by the Group presents a risk of misuse, loss of personal data, or cyber-
attack which could result in high penalties from the Information Commissioner’s Office (ICO) or claims from data 
subjects. Future may suffer reputational risk, as well as a significant financial penalty, if it is responsible for the breach.

Future (and the third parties it relies on) is required to comply with strict data protection and privacy legislation, 
including the General Data Protection Regulation (GDPR). Such laws restrict Future’s ability to collect and use personal 
information and place significant transparency and accountability obligations on Future. The need to comply with 
data protection legislation is a significant control, operational and reputational risk which can affect the Group.

The Data Protection Officer oversees all data protection matters and works with stakeholders within the Group to review, develop and 

improve its data practices and procedures.

The Group has implemented a process to respond to subject access requests in a proper and timely fashion and uses a Consent 

Management Platform on its websites within the IAB's Consent and Transparency Framework.

Controls and contract provisions are in place to ensure compliance with data protection legislation and confirmation is sought from all 

3rd parties who might be involved in providing or processing data to ensure they are also in compliance with such legislation. 

The Group is heavily dependent on its CEO and her absence would have a significant impact on the Group. There is 
not currently an obvious candidate within the organisation who could step up to replace her as CEO, and the Board 
would therefore most likely have to undertake an external search for a successor.

With the further transition away from print and growth in digital revenues the Group is increasingly reliant on 
technology.

Hacking of the Group’s websites or any hacking or infiltration of the Group’s public owned and operated 
infrastructure resulting in loss of data, could result in significant interruption to trading, disruption to the Group’s 
operations and damage to its reputation along with further heavy investment being required.

The data protection elements of this risk have been considered in the Personal Data risk set out above.

Political and economic instability and uncertainty in the UK or US could have an adverse impact on the Group’s 
operations.

materialise. 

We do not expect Brexit to have a significant impact on the business however a high degree of economic 
uncertainty still remains which could reduce consumer spending, resulting in loss of revenue and impact on 
advertisers.

The continued industry shift in the advertising model from 1st Party advertising to Premium Programmatic 
advertising exposes the Group to commercial risk as this is likely to result in a reduction in yield.

relationships. 

Future is very exposed to Google to the extent that its websites are reliant on ‘search’ (i.e. a user navigating to one of 
Future’s websites via a search engine such as Google). 

teams. 

Any unforeseen change to the Google algorithm, its nature or business model could significantly impact the  
Group’s revenues.

The Group continues to search for opportunities to grow through acquisition. There is a risk that any such acquisition 
or its subsequent integration fails to create value for shareholders.

the wider Group. 

The Board has undertaken a detailed succession planning and talent review exercise in the year to ensure (wherever possible) that 

the Group is not overly exposed to any one employee. This exercise highlights how each of the executive team could be covered in an 

emergency and who were the obvious successors within the organisation. 

The Group has also recruited several new senior roles within the year to provide additional strength in experience and expertise to the 

senior management team.

In order to attract and retain top talent and ensure that Future remains an attractive place to work, appropriate reward packages 

(including long term incentive schemes) are in place for key individuals.

Future seeks to ensure all of its systems and public owned and operated infrastructure complies with best practice as regards to 

security, by continually investing in and upgrading IT systems and processes. The Group’s core network is protected by Two-Factor 

authentication security and firewall restrictions, with a plan in place to mitigate the effects of any hack.

To protect against system/network outages (caused by fraud or other issues), Future’s network has multiple back-up facilities held in 

different locations that minimises any single point of failure. Servers are distributed across two main data centre locations and several 

controlled server rooms in different buildings in Bath, Bournemouth and New York.

Following the completion of acquisitions, assets are quickly moved onto the Group's existing infrastructure (data centres and Cloud 

based providers) except where not possible or practicable. Websites acquired by the Group are usually transitioned to the Group’s 

platform to ensure they meet the required security and best-practice standards.

This risk is mitigated by keeping abreast of macro-economic developments and ensuring that the Group responds swiftly to any as they 

The Group is diverse, both geographically and through its large number of revenue streams. This insulates it from political or economic 

instability in any particular country or region. 

In addition, the Group has focused on being the market leader wherever possible, which should make it more durable in a recession as 

historically advertisers are more likely to continue to spend with the market leader in any particular sector.

The Group seeks to mitigate this risk by ensuring that its sales teams are trained to sell the benefits associated with working with Future 

(rather than acquiring advertising programmatically) and by ensuring that we continue to maintain and develop deep direct client 

This risk is further mitigated by the Group’s expansion of its video offering which further diversifies its revenue streams, and through the 

use of its Hybrid technology which ensures that Future drives the best yields available in the market.

Future has a dedicated audience development team who work to ensure Future embeds best practice within its editorial and technical 

In addition, Future continues to invest in the creation of top quality content, that follows best practice to meet the needs of audiences 

and therefore mitigate as much as possible its reliance on ‘search’.

The Group’s recent diversification into B2B drives a direct relationship with the end customer and the Group continues to invest in other 

direct sources to drive direct traffic and reduce its reliance on Google. 

The Group has successfully completed and integrated eight acquisitions over the last 36 months. The management team is highly 

experienced and adept at identifying suitable acquisition opportunities, executing the deal and integrating the acquired business into 

The risk is further mitigated through the performance of due diligence appropriate to the size and scale of the acquisition, and the 

preparation of a clear and detailed integration plan which is carefully managed.

The Directors do not see the impact of climate change as one of the Group’s Principal Risks. For more information on Group initiatives to 
minimise and mitigate its environmental impact, please refer to the Corporate Responsibility Report on pages 41 and 42.

37  /  Future plc

 
 
Key:

Link to Future's Business Model:

Link to our vision and strategy:

Long-term viability:

i. Email newsletters

1. A global specialist media platform 

ii. Membership and subscriptions

2. We create fans of brands

V: Risk taken into account as part of the  
Company’s long term viability assessment (see page 39) 

iii. Advertising

iv. Events & experiential

v. Newstrade

vi. eCommerce and lead gen

3. Our loyal communities

4. Diversifying monetisation

5. Expanding global reach

E: Emerging risk for FY19

vii. Content publishing & licensing 

Mitigation:

Strong mitigation 

Average mitigation

Low mitigation 

Risks

Description

Mitigation

The collection, storage and use of personal data by the Group presents a risk of misuse, loss of personal data, or cyber-

attack which could result in high penalties from the Information Commissioner’s Office (ICO) or claims from data 

subjects. Future may suffer reputational risk, as well as a significant financial penalty, if it is responsible for the breach.

Future (and the third parties it relies on) is required to comply with strict data protection and privacy legislation, 

including the General Data Protection Regulation (GDPR). Such laws restrict Future’s ability to collect and use personal 

information and place significant transparency and accountability obligations on Future. The need to comply with 

data protection legislation is a significant control, operational and reputational risk which can affect the Group.

The Data Protection Officer oversees all data protection matters and works with stakeholders within the Group to review, develop and 
improve its data practices and procedures.

The Group has implemented a process to respond to subject access requests in a proper and timely fashion and uses a Consent 
Management Platform on its websites within the IAB's Consent and Transparency Framework.

Controls and contract provisions are in place to ensure compliance with data protection legislation and confirmation is sought from all 
3rd parties who might be involved in providing or processing data to ensure they are also in compliance with such legislation. 

The Board has undertaken a detailed succession planning and talent review exercise in the year to ensure (wherever possible) that 
the Group is not overly exposed to any one employee. This exercise highlights how each of the executive team could be covered in an 
emergency and who were the obvious successors within the organisation. 

The Group has also recruited several new senior roles within the year to provide additional strength in experience and expertise to the 
senior management team.

In order to attract and retain top talent and ensure that Future remains an attractive place to work, appropriate reward packages 
(including long term incentive schemes) are in place for key individuals.

Future seeks to ensure all of its systems and public owned and operated infrastructure complies with best practice as regards to 
security, by continually investing in and upgrading IT systems and processes. The Group’s core network is protected by Two-Factor 
authentication security and firewall restrictions, with a plan in place to mitigate the effects of any hack.

To protect against system/network outages (caused by fraud or other issues), Future’s network has multiple back-up facilities held in 
different locations that minimises any single point of failure. Servers are distributed across two main data centre locations and several 
controlled server rooms in different buildings in Bath, Bournemouth and New York.

Following the completion of acquisitions, assets are quickly moved onto the Group's existing infrastructure (data centres and Cloud 
based providers) except where not possible or practicable. Websites acquired by the Group are usually transitioned to the Group’s 
platform to ensure they meet the required security and best-practice standards.

Political and economic instability and uncertainty in the UK or US could have an adverse impact on the Group’s 

This risk is mitigated by keeping abreast of macro-economic developments and ensuring that the Group responds swiftly to any as they 
materialise. 

The Group is diverse, both geographically and through its large number of revenue streams. This insulates it from political or economic 
instability in any particular country or region. 

In addition, the Group has focused on being the market leader wherever possible, which should make it more durable in a recession as 
historically advertisers are more likely to continue to spend with the market leader in any particular sector.

The Group seeks to mitigate this risk by ensuring that its sales teams are trained to sell the benefits associated with working with Future 
(rather than acquiring advertising programmatically) and by ensuring that we continue to maintain and develop deep direct client 
relationships. 

This risk is further mitigated by the Group’s expansion of its video offering which further diversifies its revenue streams, and through the 
use of its Hybrid technology which ensures that Future drives the best yields available in the market.

Future has a dedicated audience development team who work to ensure Future embeds best practice within its editorial and technical 
teams. 

In addition, Future continues to invest in the creation of top quality content, that follows best practice to meet the needs of audiences 
and therefore mitigate as much as possible its reliance on ‘search’.

The Group’s recent diversification into B2B drives a direct relationship with the end customer and the Group continues to invest in other 
direct sources to drive direct traffic and reduce its reliance on Google. 

The Group has successfully completed and integrated eight acquisitions over the last 36 months. The management team is highly 
experienced and adept at identifying suitable acquisition opportunities, executing the deal and integrating the acquired business into 
the wider Group. 

The risk is further mitigated through the performance of due diligence appropriate to the size and scale of the acquisition, and the 
preparation of a clear and detailed integration plan which is carefully managed.

Annual Report and Accounts 2019  /  38

Personal data

 V

Business Model 

link: i, ii, vi

Strategy link: 3

Staff – Key 

person risk

Business Model 

link: i-vii

Strategy link: 1-5

Economic

downturn / 

Brexit

 V

Business Model 

link: ii-vi 

Strategy link: 2

Advertising

 V  E

Business Model 

Link: i, iii-vi 

Strategy link: 2

Reliance on 

‘search’

 V

Business Model 

Link: ii-iv, vi, vii

Strategy link: 3

Acquisitions

 V

link: i-vii

Strategy link: 5

The Group is heavily dependent on its CEO and her absence would have a significant impact on the Group. There is 

not currently an obvious candidate within the organisation who could step up to replace her as CEO, and the Board 

would therefore most likely have to undertake an external search for a successor.

With the further transition away from print and growth in digital revenues the Group is increasingly reliant on 

Cyber security 

technology.

and IT

 E 

Business Model 

link: i, ii, iii, vi 

Strategy link: 1

Hacking of the Group’s websites or any hacking or infiltration of the Group’s public owned and operated 

infrastructure resulting in loss of data, could result in significant interruption to trading, disruption to the Group’s 

operations and damage to its reputation along with further heavy investment being required.

The data protection elements of this risk have been considered in the Personal Data risk set out above.

operations.

advertisers.

We do not expect Brexit to have a significant impact on the business however a high degree of economic 

uncertainty still remains which could reduce consumer spending, resulting in loss of revenue and impact on 

The continued industry shift in the advertising model from 1st Party advertising to Premium Programmatic 

advertising exposes the Group to commercial risk as this is likely to result in a reduction in yield.

Future is very exposed to Google to the extent that its websites are reliant on ‘search’ (i.e. a user navigating to one of 

Future’s websites via a search engine such as Google). 

Any unforeseen change to the Google algorithm, its nature or business model could significantly impact the  

Group’s revenues.

Business Model 

The Group continues to search for opportunities to grow through acquisition. There is a risk that any such acquisition 

or its subsequent integration fails to create value for shareholders.

Strategic ReportFinancial ReviewCorporate GovernanceFinancial Statements 
 
LONGER TERM  
VIABILITY STATEMENT

Assessing the Group’s longer term prospects  
and viability

The Directors have based their assessment of viability on 
the Group’s current strategy, which is outlined in pages 9 to 
14. The Group’s prospects are assessed primarily through its 
annual long term detailed planning process, which considers 
profitability, the Group’s cash flows, committed facilities, liquidity 
and forecast funding requirement over the next three years. 
This exercise is completed annually and was signed off by the 
Board in September 2019. As part of this the Board considers 
the appropriateness of key assumptions, taking into account the 
external environment and the Group’s strategy.

The assessment period

A three-year period is used for the Group’s Viability Statement as 
this aligns with the length of the Group’s detailed plan, and this 
horizon most appropriately reflects the dynamic and changing 
Media environment in which the Group operates.

Assessing the Group’s viability

The viability of the Group has been assessed, taking into account 
its current financial position, including external funding in place 
over the assessment period, and after modelling the impact of 
certain scenarios arising from the Principal Risks, which have the 
greatest potential impact on viability in that period. 

of these scenarios individually threaten the viability of the Group. 

The assessment undertaken includes the impact of the 
acquisition of TI Media which was announced on 30 October 
2019 and is expected to complete in the Spring of 2020 (both on 
the basis that it completes as expected and also in an unlikely 
scenario that significant undertakings in lieu are required by the 
Competition and Markets Authority) and also the post year end 
acquisition of Barcroft Studios.

These scenarios assume that the Group takes up the option to 
extend its bank facilities for a further year (which is entirely within 
its control) so that they expire in February 2024. The scenarios 
below are hypothetical and purposely severe with the aim of 
creating outcomes that have the ability to threaten the viability of 
the Group. The Group has multiple control measures in place to 
prevent and mitigate the scenarios from taking place. 

In the case of these scenarios arising, various options are available 
to the Group in order to maintain liquidity so as to continue 
in operation, such as reducing any non-essential capital and 
operating expenditure as well as ceasing payment of dividends. 
None of these mitigating actions are assumed in our current 
scenario modelling. 

The results of the above stress testing showed that the Group 
would be able to withstand the impact of these scenarios 
occurring over the assessment period.

A number of scenarios have been modelled, considered severe 
but plausible, that encompass these identified risks. Whilst each 
of the risks on pages 37 to 38 has a potential impact and has been 
considered as part of the assessment, only those that represent 
severe but plausible scenarios were selected for modelling. None 

Based on these severe but plausible scenarios, the Directors 
have a reasonable expectation that the Company will continue in 
operation and meet its liabilities as they fall due over the three-
year period considered.

Viability statement

Scenario

Associated Principal Risk(s)

Description

Data security breach

1. Personal data 

A serious data security or regulatory breach results in a significant 
monetary penalty and a loss of reputation among customers resulting in 
a significant reduction in Media revenues and additional IT costs whilst 
the breach is rectified. Given the inherent uncertainty of total quantum, 
this test is purposely severe as a stress test for the Group. 

Significant revenue reduction

2. Key person risk;   
4. Economic downturn/     
Brexit;  
5. Advertising;
6. Reliance on ‘search’

This scenario assumes a significant reduction in eCommerce and 
advertising growth, accelerated decline in magazine revenues and 
margins and longer collection days.

Significant change in external 
environment 

4. Economic downturn/
Brexit

This assumes a weakening of USD/GBP exchange rates, higher interest 
rates and overhead increases.

Acquisition fails to deliver 
value

2. Key person risk; 
7. Acquisitions

This scenario assumes that no synergies are realised from the acquisition 
of TI Media (£15m p/a are planned as outlined in the related shareholder 
circular).

39  /  Future plc

Lead singer and guitarist of Earth; 
Dylan Carlson photographed  
for Total Guitar magazine

Annual Report and Accounts 2019  /  40

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsCORPORATE 
RESPONSIBILITY

We are part of the audience and the community, investing in our 
people and making a positive impact.

In 2019, we made significant investments in our people, our 
communities and our environment, ensuring we are able to make 
a positive impact in every location we operate.

magazine gifts containing electronic components are removed 
and responsibly disposed of in accordance with WEEE (Waste 
Electrical and Electronic Equipment Directive) regulations. 

We focus our efforts around key areas where we believe we can 
make a difference, and ensure that these remain aligned with our 
core operating values.

1. We are proud of our past and excited about our future

We are proud of the changes we have made. We are committed 
to improving and evolving our environmental and social impact, 
benefitting not only our employees and our communities, but 
also making important changes to create a better future for 
generations to come.

The environment
We strive to positively impact our environment and ensure 
whatever we do, we minimise harm to our planet.

Sourcing paper
Paper is the largest raw material we use as a Group. We work hard 
to make sure that whatever we consume, we do it in a way that is 
ethically responsible and environmentally sustainable. In 2019, all 
of our paper across the Group was sourced from either recycled 
fibre or sustainable forests where at least one tree is planted for 
every tree felled. We have grown our use of recycled paper stocks 
through 2019 and will continue to do so in 2020 across both the 
UK and US, especially in our Bookazine portfolio.

Our paper is sourced and produced from sustainable, managed 
forests, conforming to strict environmental and socio-economic 
standards. Our paper mills and paper merchants all hold full 
FSC (Forest Stewardship Council) certification and accreditation, 
showing our commitment to sourcing paper supplies from 
sustainable sources.

In 2019, 100% of the paper we used in our magazines in both the 
UK and US was FSC and PEFC (Programme for the Endorsement 
of Forest Certification) certified. All of our suppliers in the print 
and paper supply chain hold FSC and PEFC certification, as 
well as other internationally recognised and independently 
audited certification schemes for environmental care in forest 
management and conservation.

Recycling of unsold magazines and gifts
The Group is strongly incentivised to minimise the number of 
unsold magazines and we employ sophisticated techniques 
to help achieve this. In the UK, Future’s unsold magazines are 
either used in recycled paper manufacture or in other recycling 
operations, or they are handed to local schools and hospitals. We 
also support the Professional Publishers Association’s initiative 
encouraging readers to recycle their magazines after use, and 
are now full members of the OPRL (On-Pack-Recycling-Label) 
Scheme which provides full access to and use of correct recycling 
labelling, instructing consumers how to responsibly recycle or 
dispose of our magazines and packaging. Gifts on our unsold 
copies are incinerated to create further energy, and any 

41  /  Future plc

Packaging
We comply with our obligations under the Producer 
Responsibility Obligations (Packaging Waste) Regulations, and 
carry out an annual packaging waste audit where we declare our 
packaging waste volumes to the Environment Agency and offset 
our waste by purchase of Packaging Waste Recovery Notes. 

We use LDPE4 (number 4-coded low-density polyethylene) 
to wrap our subscriptions and newstrade copies, which is fully 
recyclable. Recycling logos were updated in late October 2019 
to show the latest information available on recyclability of the 
wrappers, directing customers to recycle the bags at local 
supermarkets. In addition, the UK subscription mailing copies 
of our Home Interest titles will be wrapped in paper rather than 
plastic from January 2020 onwards.  

2. We all row the boat

Each employee in the Group is encouraged to live a greener life by 
reducing pollution, reusing or recycling, and saving energy.

Recycling and waste management in the office
We play an active part in recycling across all of our locations. 
We have clearly defined communal waste and recycling areas 
in all offices across the UK and US. We are trialling a new food 
waste recycling facility in our Bath office in the UK and, if this is 
successful, we will roll it out to other offices. We will be working 
with our waste provider to complete quarterly reporting so we 
can trace waste usage more efficiently and monitor progress 
on reducing our waste that is sent to landfill. We are currently 
recycling 30% of waste and are aiming to achieve 50% waste 
recycling by January 2020. Earlier in the year in our New York 
office we removed all canned drinks, replacing them with a drinks 
dispenser for reusable cups, at the same time we replaced the 
paper cups with glasses and mugs.

Reducing our carbon footprint
We operate multi-country multi-site offices and we strive to 
reduce the need for face to face meetings unless absolutely 
necessary by encouraging our teams to use video conferencing 
where possible, reducing air, car, and train travel. 

We use a building management system in our largest UK office 
to manage all central plant and ensure the building is as energy 
efficient as possible. All plant is run to tight schedules to ensure 
energy is not wasted, and we have a heat recovery system in  
place to minimise gas usage. New LED light fittings were  
installed in our largest UK office, reducing energy consumption 
by approximately 25%. This project will continue to be rolled out  
to all other UK offices. 

 
Statement of Greenhouse Gas (GHG) Emissions for the Group
Global GHG emissions in tonnes of CO2 equivalent:

Emissions from

The combustion of fuel: 
gas for heating and fuel;
for vehicles (Scope 1) 

The purchase of electricity: heat,  
steam or coolingby the Group for  
its own use (Scope 2)

Total Emissions (CO2e Tonnes)

UK

US

Total

UK

US

Total

2018

Total

2019

Total

97

-

97

331

3

334

431

96

-

96

298

205

503

599

Total Revenue1

£130.1m

£221.5m

Intensity Ratio (CO2e Tonnes per £1m)1

3.3

2.7

1 Revenue restated for the impact of IFRS 15 Revenue from contracts with customers

We have reported on all of the emission sources required under 
the Companies Act 2006 (Strategic Report and Directors’ Reports) 
Regulations 2013.

The emissions sources fall within our financial statements. We 
do not have responsibility for any emission sources that are not 
included in our financial statements.

Methodology:
We have used the UK Government’s Environmental Reporting 
Guidance. We have applied the 2019 DEFRA GHG Conversion 
Factor Repository to calculate the CO2e. As a Group with only 
office-based activities and no manufacturing activities, under the 
GHG Protocol Corporate Standard, our emissions fall under Scope 
1 (the combustion of fuel) and Scope 2 (the purchase of electricity). 

Notes: 
• Scope 1 – Time periods for combustion of gas for heating – 

figures for all offices are for the financial year. All figures are 
estimates based on % share of office space within leased 
buildings except for UK Bath offices, which are actual 
consumption, where whole buildings or floors within buildings 
have their own meters.

• Scope 1 – Time periods for combustion of fuel in vehicles – only 

the UK operates leased vehicles and figures for the consumption 
of fuel are based on averaged annual mileage.

• Scope 2 – Time periods for consumption of electricity – figures 

for the UK and US offices are for the financial year. Figures 
for the Australian office are pro-rated from typical monthly 
consumption. All figures are estimates based on % share of 
office space within leased buildings except for certain US 
and UK offices, which are actual consumption, where whole 
buildings or floors within buildings have their own meters.  

• Scope 2 – Electricity Sources – No electricity was purchased from 

owned or controlled sources.  

• Fugitive Emissions – the Group benefits from air conditioning in 

some of its leasehold buildings. The scale of emissions from 
leaks is very small (estimated to be less than 0.5% of total 
emissions) and is deemed to be immaterial to overall reporting 
and trends. 

• Intensity Ratio – we are using ‘Tonnes per £1 million revenue’.
• We have maintained our focus on other environmental impacts, 
particularly initiatives to reduce waste and to continue sourcing 
all our magazine paper from sustainable forestry. 

Fruitful Office provides fruit to Future’s UK offices every week 
and plants one tree in Malawi for each basket of fruit delivered. 
During the period from June 2018 to June 2019, 743 trees were 
planted on behalf of Future. In addition to mitigating the effects 
of global warming and deforestation, this provides income to local 
communities.

Single use plastics
We are passionate about removing single use plastics whenever 
and wherever possible.

In 2019, we have continued to significantly reduce single use 
plastic at all of our offices, corporate and commercial events. 
At the onsite café in our Bath office customers are encouraged 
to bring a mug or keep a cup by receiving double stamps on 
their loyalty cards when they do. Takeaway food containers are 
biodegradable and compostable, and are made from recycled 
materials, and all straws are paper. In all our office kitchens in 
the UK and US, we have removed all single use plastics such as 
cups and cutlery. We also gifted all our staff a metal water bottle 
for their personal use following the removal of disposable plastic 
cups. At our commercial events, plastic reduction strategies 
tend to be venue-specific, however, initiatives have included the 
removal of plastic covers on name badges, and the recycling of 
lanyards. 

Supplier environmental and ethical audits
We undertake environmental and ethical audits on our main 
suppliers which include aspects such as the processing and 
disposal of effluents, emissions and waste materials, and the use 
of labour, and require all suppliers to complete our anti-bribery 
and modern slavery questionnaires. No material contract is 
awarded to any contractor without satisfactory return of this 
information.

3. It’s the people in the boat that matter

As a business, we aim to work in the most environmentally and 
socially sustainable way to create safe and secure surroundings in 
which our employees, audience and suppliers can thrive.

Our six Company values underpin everything we do and are a 
fundamental part of everyday life at Future. 

Our people
We are a people business first and foremost, and, with a growing 
footprint in the UK and US, significant investments have been 
made this year in attracting and developing talent.

We have had a large number of new starters join the business 
in 2019 – with 278 new joiners and over 260 staff joining from 
acquisitions. To aid the smooth integration of new talent, all new 
joiners participate in an induction programme which immerses 
new starters in our values and culture. For our acquisition 
businesses we run a mini induction programme over one day. A 
great outcome from this is the building of networks across the 
organisation and ensuring everyone gets off to the best possible 
start on their journey with Future. In order to ensure that there is 
consistency in the way that people are managed across legacy 
and newly acquired assets, 50 US senior managers from legacy 
Future, Purch and Newbay businesses participated in an off-site 
one-day session to create closer alignment. 

The extremely successful annual conferences in the UK and the 
US, which all employees attend, once more gave an opportunity 
to showcase the breadth of talent amongst the Future staff and 
encourage networking. 

Development
In 2019, we invested in a new role, hiring a Head of Learning 
and Development, as a key focus for us is to develop our talent 
across all locations, with a number of new programmes being 
introduced and delivered during this year and into 2020:

• Our Graduate programme has launched and the first cohort

has embarked on their journey with us. In addition, we continue 
to build our talent network with key universities and colleges to 
ensure we attract and recruit the best graduates to join us.

• We have also continued to significantly invest in the personal 
development of our managers, ensuring they are the best 
people managers and brilliant at the basics. This year we have 
held over 70 workshops with 160 participants and this continues 
to be a focus into the next year.

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• Our apprentice programme currently has over 40 participants 
and this is a key focus into 2020 and beyond, ensuring that all 
colleagues have an opportunity to gain formal qualifications 
whilst working with us.

• Our 'Future Leaders' programme is in development and 

will launch in 2020, providing our top talent an opportunity to 
participate in a structured programme which will equip them 
with the skills to be our future leaders, in addition to gaining a 
formal qualification. 

• Our colleague induction programme has welcomed more 

than 100 new starters into our business, and we are embarking 
on a programme to continuously improve our onboarding 
experience.

•  Our commitment to creating a learning culture saw us 

organise a month of 'sharing is caring' sessions where managers 
volunteered to create and facilitate four modules covering 
the key topics of: Managing remote workers; How we learn 
and develop our teams; Creating and delivering impactful 
presentations, and; How to use the tools we have at our disposal 
as managers. These were attended by over 100 managers from 
across the business and we will look to replicate this in 2020. 

Workforce Engagement
The Board recognises the importance of our people, and each of 
the Directors is firmly committed to developing and retaining the 
talent within the business, and encouraging new talent to join. 
The Board has had a sharp focus on people and culture during 
the year, with the Chief Operating Officer, who is responsible 
for global HR, regularly joining Board meetings to provide the 
Board with key information regarding employee recruitment and 
retention, updates on the integration of staff who joined through 
acquisitions, the recruitment of new employees, the development 
of existing employees and to discuss succession planning for 
the senior management team. In addition, during the year, a HR 
Dashboard showing key people statistics, including the number 
of open positions and average time to offer, numbers of new 
starters, leavers, average churn, length of tenure and gender 
breakdown, has been included as a standard reference paper in 
every Board pack. 

Members of the senior management team attend the annual 
Board strategy day, regularly present at Board meetings and 
attend Board dinners to enable the Non-Executive Directors 
to get to know the senior management team. The Board also 
believes it is important to visit the different locations within the 
business, and during this year the annual strategy session was 
hosted in our Bath office – during this time the Board hosted 
a lunch with a number of senior managers. Later in the year 
the Board travelled to the New York office to meet with our 
colleagues there. As part of that visit they met senior editorial staff 
and hosted an “Ask Me Anything” (AMA) session with employees. 

Employment data across the group

2019

Split of female:male employees as at 30 September 2019

39.1% : 60.9%  
(of 1,037 employees)

Split of female:male Directors of the Company 
as at 30 September 2019

Split of female:male members of the Executive 
Committee as at 30 September 2019

2 : 4

3 : 6

Disclosure re. ethnic diversity 

Not mandated

Earnings meet at least legal minimum 
or minimum set by industry. 

Yes. We are also a 
living wage employer 
in the UK. 

Cases of reported and proven discrimination or 
harassment

Consultation and communication procedures in place for 
all areas of the business

Code of conduct circulated to all existing 
and new employees

None

Yes

Yes

Employment of young people under the age of 15

None

43  /  Future plc

The Chairman attended the company conference in the UK, with 
Hugo Drayton, the Senior Independent Director, who also visited 
the office in Australia to spend time with the management team 
there. All Board members have participated in some interviews of 
key senior management hires during the year.

Diversity
At Future we are passionate about equality and diversity 
throughout our organisation. We pride ourselves on treating 
people with dignity and respect, and having a transparent and 
inclusive culture which enables everyone, regardless of their 
background, race, ethnicity, or gender, to thrive. We are working 
to explore the creation of under-represented talent pools across 
the business through apprenticeship schemes and internships. 

Future operates a zero tolerance policy with regard to any 
form of harassment or discriminatory behaviour at any level 
within the organisation, as well as a zero tolerance policy of 
retaliation against any employee that raises any concern to their 
managers or via any of the other channels open to employees 
for reporting harassment or discriminatory behaviour. We have 
a whistleblowing process in place to ensure that any issues can 
be raised confidentially. Our manager development programme 
includes equipping our leaders with the necessary skills to  
ensure that every person is managed fairly and consistently 
across the business. 

As reported externally in Future’s Gender Pay Gap Report (for 
the snap-shot period ending 5 April 2019) we continue to ensure 
we have the best possible person for the job and are in the 
unusual position of having two of the most senior positions of 
Chief Executive and Chief Financial Officer held by women. As 
a result of strategic acquisitions during the year we have seen 
our headcount increase considerably and this has negatively 
impacted our gender pay ratios, with only 31% of acquired 
colleagues being female. 

We remain firmly committed to ensuring that men and women 
are paid equally for fulfilling equivalent roles across the business 
and we have implemented a number of initiatives to ensure this is 
the case. These include the appointment of a dedicated Diversity 
Manager to enhance our recruitment, promotion and succession 
planning processes, and the introduction of a mid-year salary 
review process, giving the business the framework to review and 
tackle any discrepancy in salary accordingly. 

Future’s business is underpinned by six core values, the first of 
which is that ‘we are part of the audience and their community’. 
At Future we recognise that our audiences are highly engaged, 
passionate and tribal. We strive to ensure that our workforce 
reflects their diversity, in order to maximise engagement  
whilst also being reverent to the privilege it is to be part of  
these communities.

We have recently added a Diversity and Inclusion focused 
workstream within each of our Employee Community 
Committees, with the aim being to champion diversity and 
inclusion across the business while representing the views and 
needs of all of our employees. We are also rolling out Diversity and 
Inclusion training. 

In the US we have signed the Ascent promise which is a 
commitment to creating an inclusive and equitable workplace, 
including sharing best practice. Our anti-harassment training 
programme was rolled out in the US during the year with all staff 
completing the training.

Policy on disability
The Group aims to ensure that when considering recruitment, 
training, career development, promotion or any other aspect 
of employment, no employee or job applicant is discriminated 
against, either directly or indirectly, on the grounds of disability. 

If an employee became disabled while in employment and as a 
result was unable to perform their duties, we would make every 
effort to offer suitable alternative employment and assistance 
with retraining. 

Internal communication
Future has policies on employee communication, acceptable 
use of IT, health and safety and whistleblowing, and we have 
a commitment to diversity and opportunity. The HR and 
recruitment system, which was launched last year, also acts 
as a hub for all internal communications and ensures that our 
geographically diverse workforce are kept abreast of all  
key developments.

We hold quarterly town hall sessions for all employees and 
extended leadership team meetings where we discuss key 
strategic initiatives and the performance of the business. 
In September 2019, we held all-company conferences in the 
UK and the US. These initiatives ensure that communication is 
constantly improving across the business, reinforce the building 
of a positive working environment where we celebrate successes 
and also help to ensure there is alignment across the business. 
At our conferences we run AMA sessions with the ELT and the 
organisation to enable staff to have the opportunity to raise 
questions they may have about the business. 

In addition to this, we have a weekly staff 'communication 
snapshot’ highlighting best practice across the Group, a monthly 
ELT video blog which covers a round-up of key themes in the 
month and, on an ad-hoc basis, we run an ‘Ask Zillah’ SlackChat 
session where the Chief Executive is live with the whole Group to 
answer any questions. Following questions raised during the AMA 
session at the UK conference in 2019, as well as feedback received 
during the year, amendments were made to the Company’s 
policy on hotel accommodation. Our environment is therefore 
one where we encourage employees to give their views freely and 
contribute to policies and initiatives, knowing that their opinion 
counts, which continuously develops and improves our offering 
for the benefit of our consumers, clients and colleagues. 

Whistleblowing and anti-bribery policies
It is Future’s policy to conduct all of our business in an honest and 
ethical manner, and we take a zero-tolerance approach to bribery 
and corruption. We are committed to acting professionally, fairly 
and with integrity in all our business dealings and relationships 
wherever we operate, and we are implementing and enforcing 
effective systems to counter bribery and corruption. 

We have whistleblowing, anti-bribery and corruption policies 
which are updated regularly and published on our intranet. The 
whistleblowing policy is designed to encourage employees to 
report, in good faith, any genuine suspicions of fraud, bribery, 
malpractice, modern slavery and human trafficking. Concerns 
may be raised according to a stated escalation process from an 
individual’s line manager, via their head of department, Head of 
People Operations, to the Head of Legal and then to the Board of 
Directors, including the Senior Independent Director. Concerns 
may also be raised completely anonymously by post. The whistle-
blowing policy is also designed to ensure that any employee who 
raises a genuine concern is protected. During the year, no issues 
of concern were raised via any of the whistleblowing channels. 

In addition, to ensure Future is adopting best practice with anti-
corruption legislation, and to promote transparency, a Review 
Kit, Trips and Gifts Log is in place to track the whereabouts of 
products sent to us for review and the acceptance of gifts and 
trips by our employees. We also have in place an Editorial Ethics 
Committee which monitors the approach to gifts and review 
trips to ensure not only are we legally complaint, but that we also 
comply with our own ethical and editorial standards.

Health and safety
The health and safety of all employees is a key priority for the 
Group. Future is largely an office-based environment; all locations 
across the Group comply with relevant legislation and we 
communicate our health and safety policy to all employees. In the 
UK, during the year to 30 September 2019, there were no fatalities 
and 9 minor injuries across all sites (2018: no fatalities and 11 minor 
injuries). There were no fatalities or injuries in the US or Australia 
during the year (2018: nil).  

Human rights
Future is committed to respecting human rights. We believe 
our business positively impacts human rights by, for example, 
promoting freedom of opinion and expression and facilitating the 

ability to seek, receive and impart information and ideas through 
all media and across borders. In addition, we provide a means to 
participate in the cultural life of the community and enjoy the arts. 

As an international company, Future is also aware of the potential 
for adversely impacting human rights and we seek to mitigate 
any such effects through, for example, our efforts to combat 
bribery, corruption and forced labour in our business or in our 
supply chain.

Modern slavery (Supplier Code of Conduct)
The Modern Slavery Act 2015 is aimed at combating crimes of 
slavery and human trafficking, and addresses the role which a 
commercial organisation has to play in preventing these crimes, 
both within its own business and within its supply chains. We are 
committed to doing business ethically and have a zero-tolerance 
approach to modern slavery. Future’s Modern Slavery Act 
statement for the current and previous years is published  
on our corporate website: 
www.futureplc.com/modern-slavery-statement 

4. Let’s do this

We are making daily changes to continually transform, create 
and develop our business sustainably and responsibly. This is our 
chance to make a positive impact on our planet.

In December 2018, Employee Community Committees were set 
up in each of our main office locations to empower staff and give 
them the opportunity to take the lead on important initiatives. 
A new budget was created to ensure that the new Community 
Committees were empowered to deliver their ideas by having 
the financial support required. In total we invested £30,200 in 
this initiative. The Communities are led by passionate volunteers 
who meet each month to set goals and objectives, and lead the 
agenda for the following themes:

• Sustainability and environment

• Charity and outreach

• Local community

• Social events

• Office environment

• Health and wellness

• Inclusion and diversity

The communities teams have been able to make a real difference 
to their local environment, positively impacting the experience of 
their colleagues.

Since inception, the teams have launched some fantastic 
initiatives across all of our office locations. We are particularly 
proud of what our community teams have achieved, such as;

• Over 100 gifts were donated to disadvantaged children in 

New York last Christmas; 

• Health and wellness initiatives are now a regular part of 

the week in all of our locations from yoga, running clubs and 
meditation to discounted gym memberships;

• Introduction of regular fruit drops in all our offices to support 

healthy eating; and

• Office social events that bring all colleagues together.

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Strategic ReportFinancial ReviewCorporate GovernanceFinancial Statements 
 
5. We are part of the audience and the community

6. Results matter, success feels good

The positive changes we are making are enabling us to 
strengthen our local communities, from reducing our carbon 
footprint to sourcing local suppliers. The work we do leads to a 
healthier local economy as well as a healthier world.

Giving something back 
In the UK the Group has worked in partnership with Bath-based 
charitable foundation Quartet, which makes donations to local 
charities on our behalf, and SpecialEffect, a charity which uses 
video games and technology to enhance the quality of life of 
people with disabilities. Across all of our locations in the UK and 
US, we have completed a number of charitable events that matter 
most to our local communities, from cake sales, sponsored fitness 
activities, and in New York championing engagement with local 
disadvantaged schools by providing talks on careers in media 
and offering the opportunity to visit our offices and learn more. 
In addition, Future provides a staff matching scheme for all 
employees who raise money for charitable ventures. In late 2019, 
we will adopt national charities in both the UK and US following 
recommendation from our Community teams.

Furthermore, our commercial events make donations to 
charities associated with that event or industry, for example 
the Broadcasting & Cable Hall of Fame donated $75,000 to 
the Broadcasters Foundation, an organisation whose mission 
is to help industry executives who find themselves in financial 
difficulties due to illness, natural disaster, advanced age or 
misfortune, as well as $25,000 to the Paley Centre which leads the 
discussion about the cultural, creative, and social significance 
of television, radio, and emerging platforms for the professional 
community and media-interested public. From our music events, 
we donated to Music 4 All, a charity that helps give access to 
music to the less privileged, and to the National Deaf Children’s 
Society. 

Future in the wider community
Future people have been actively involved in the year with a 
number of national organisations including the Professional 
Publishers Association, European Magazine Media Association, 
Association of Online Publishers, NABS, European & Leisure 
Software Publishers Association, the IPA, Creative Bath, 
Content Marketing Association, the Marketing Society and the 
International Federation of the Periodical Press.  

Our business achievements provide us with the opportunity to 
invest in our people and the planet, to improve and enhance the 
global community.

All employees' reward
In January 2018 we were delighted to receive official accreditation 
confirming Future’s status as a living wage employer. This resulted 
in a number of employees receiving a salary increase. This is 
based upon the cost of living and equates to almost a pound 
more per hour than the government set minimum wage.
Also in 2019 in the US, where possible, we made the decision to 
move to salaried pay which resulted in a significant increase in the 
effective hourly rate and increased financial security. 

As a result of our significant financial performance we were also 
able to reward all our staff for their talent and commitment by 
paying out the maximum amount payable under the annual 
profit pool scheme, which represents 11% of the average salary 
across Future. 

We offer a number of great benefits for our staff such as 
sabbaticals to promote well-being. Our scheme offers up to 
three months for every five years worked. During the year two 
colleagues took up the option to enjoy a sabbatical. We also 
continue to offer unlimited holiday for all of our staff, allowing 
them to strike a good work life balance. In the UK, we offer 
benefits for staff such as Perks At Work and the Taste Card. In the 
US, we offer discounted gym memberships along with other 
local perks. 

Non-financial information statement

The Company is required to comply with the new non-financial 
reporting requirements set out in Sections 414CA and 414CB of 
the Companies Act 20 06. The table below sets out where in the 
Annual Report the relevant information regarding the key non-
financial matters can be found.

Reporting Requirement

Policies and standards which govern our approach

Information

Environmental matters

CSR Policy

Employees

Future Playbook, 
Diversity Policy, 
Whistleblower Policy

Human Rights 

Slavery and Human Trafficking Policy

Social Matters

CSR Policy

Anti-corruption and anti-bribery

Anti-bribery and corruption policy,
Whistleblowing policy

Description of Principal Risks and  
impact of business activity

Greenhouse Gas Emissions

Description of business model

Future strategy wheel

Non-financial KPIs

Sources & Definitions

Corporate Responsibility Report pages 
41 to 42

Strategic Report, page 13 
Corporate Responsibility Report,  
page 43
Corporate Governance Report, page 64 
and Corporate Responsibility Report,  
page 44

Corporate Responsibility Report,  
page 44

Corporate Responsibility Report,  
pages 41 to 45

Corporate Responsibility Report,  
page 44

Risk section, pages 35 to 38 and 
Corporate Responsibility Report, page 42

Strategic Report, pages 9 to 14

Strategic Report, pages 17 to 30,  
Sources page 30

45  /  Future plc

 
The Bath Community and 
Culture team photographed 
outside Future's Bath office

Annual Report and Accounts 2019  /  46

Strategic ReportFinancial ReviewCorporate GovernanceFinancial StatementsFINANCIAL
REVIEW

Penny Ladkin-Brand
Chief Financial Officer

Financial summary

Revenue

The financial review is based primarily on a comparison of results 
for the year ended 30 September 2019 with those for the year 
ended 30 September 2018. Unless otherwise stated, change 
percentages relate to a comparison of these two periods. Organic 
growth is defined as year-on-year growth for the like-for-like 
portfolio of brands (at constant currency) and excludes all 
acquisitions made during FY18 and FY19.

Revenue1

Adjusted EBITDA2

Depreciation

Adjusted amortisation2

Adjusted operating profit2

Adjusted net finance costs2

Other income

Adjusted profit before tax2

Operating profit

Profit before tax

Earnings per share (p)

Adjusted earnings per share (p)2

Adjusted diluted earnings per share (p)2

2019
£m

221.5

54.5

(0.9)

(1.4)

52.2

(2.1)

0.2

50.3

26.7

12.7

9.9

50.1

47.5

2018
£m

130.1

20.7

(0.6)

(1.6)

18.5

(1.1)

-

17.4

5.3

4.4

5.1

26.2

24.3

1 Restated for the impact of adopting IFRS 15 Revenue from contracts with customers.

Revenue and net operating expenses have both increased by £5.5m with a net nil impact 
on operating profit.

2 Adjusted items are a non-GAAP measure. For further details refer to the section on

Alternative Performance Measures on page 50.

The Directors believe that adjusted results provide additional 
useful information on the core operational performance of the 
Group, and review the results of the Group on an adjusted basis 
internally. See page 50 for a reconciliation between adjusted and 
statutory results.

47  /  Future plc

Sub- 
segment

Media
£m

Magazines
£m

2019
£m

Total
£m

Sub-
segment

Media1
£m

Magazines1
£m

Segment:

UK

USA

Total

50.4

104.5

154.9

52.3

102.7

14.3 

118.8 

66.6

221.5

36.8

29.5 

66.3

53.2

10.6

63.8

20181
£m

Total1
£m

90.0

40.1

130.1

1 Restated for the impact of adopting IFRS 15 Revenue from contracts with customers. 

Revenue and net operating expenses have both increased by £5.5m with a net nil impact 
on operating profit.

Group revenue increased 70% to £221.5m (2018: £130.1m restated 
for IFRS 15), which includes an £8.5m uplift as a result of adopting 
IFRS 15 (2018: £124.6m with £5.5m uplift). The adjustment for IFRS 
15 relates principally to revenues which have previously been 
shown net of agents’ commission and have therefore now been 
grossed up, with an equal and opposite adjustment in cost of 
sales. The impact of the IFRS 15 adjustment has increased in the 
year due to the change in revenue mix.  

Revenue growth has been achieved both organically (increase of 
11% at constant currency and 13% on actual currency) and  
through acquisition. 

UK and US operations have both performed well with US Media 
revenue growth of 51% on an organic basis. The US results were 
also boosted by the acquisition of Newbay and Purch in 2018 
and Mobile Nations in 2019, meaning 54% of Group revenue (net 
of intra-group revenues) is now derived from the US, with total 
US revenue up 196% to £118.8m (2018: £40.1m). UK revenue also 
performed well and was up 14% to £102.7m (2018: £90.0m). 

Media revenue increased by 134% to £154.9m (2018: £66.3m), 
driven by the acquisition of Purch, as a pure-play digital 
business, as well as organic growth in eCommerce and digital 
display advertising, which has seen a strong performance in 
programmatic revenues. On an organic basis Media revenues 
increased by 32%. 

Magazine revenue increased by 4% to £66.6m (2018: £63.8m) 
largely driven by the acquisition of Newbay, the four specialist 
brands from Haymarket in 2018 and the acquisition of Procycling 
Magazine in February 2019. On an organic basis, Magazine revenues 
declined 10% to £47.9m in line with our expectations.  

 
An exceptional year, achieving record 
levels of profitability. Execution of our 
strategy through both organic growth 
and strategic acquisitions has driven 
our robust 2019 financial results.

The Group is constantly looking for ways to innovate and as a 
content-led business seeks to meet the needs of its specialist 
communities, which it measures through the strength of its 
audience and the effective monetisation of that audience. In the 
year, Future saw its online audience increase organically (31% year-
on-year) and through the increased scale of the Group, with online 
audience growing by 44% year-on-year. 

Operating profit and adjusted EBITDA

Reported operating profit increased by £21.4m to £26.7m (2018: 
£5.3m). Reported operating margin increased to 12% (2018: 4%) 
as a result of the increasing scale of the Group and the shifting 
revenue mix. 

Adjusted operating margin increased to 24% (2018: 14%) and gross 
profit margin increased to 48% (2018: 43% restated for the impact 
of IFRS 15) as the Group benefited from strong growth in higher 
margin Media revenues. 

The Group’s adjusted EBITDA was up 163% to £54.5m (2018: 
£20.7m), of which £31.2m (2018: £15.3m) was UK and £23.3m (2018: 
£5.4m) was US, reflecting the strong growth of the Media division, 
the US business and the operating leverage provided by the 
increased scale of the Group. 

Statutory exceptional items

Exceptional costs were £3.4m (2018: £4.4m). These are mainly 
acquisition-related, with deal fees in respect of the acquisition of 
Mobile Nations and SmartBrief and the subsequent integration-
related activity of SmartBrief and Purch totalling £2.5m. Costs  
also include £0.8m of professional fees relating to the Group’s 
transfer to a Premium Listing on the Official List of the Financial 
Conduct Authority. 

Net finance costs

During the period the Group agreed a new multi-currency Revolving 
Credit Facility ("RCF") of £90m. The RCF, which replaced Future's 
existing debt facilities, has an initial maturity of February 2023 and 
includes an incremental £45m accordion, which following the year 
end was committed in order to fund the acquisition of TI Media. 

Net finance costs increased to £14.2m (2018: £0.9m), mainly relating 
to an £11.7m increase in fair value of the contingent consideration 
for the Mobile Nations acquisition, as well as £1.2m arising on the 
unwinding of the discount on the contingent consideration in the 
period. External interest payable of £1.5m reflects the draw-down 
of the RCF to fund the Mobile Nations and SmartBrief acquisitions. 
Included within amortisation of bank loan arrangement fees is  
the release of prepaid costs of £0.4m in relation to the previous  
loan facility.

Adjusted EBITDA

£60.0

£50.0

£40.0

£30.0

£20.0

£10.0

£0.0

m
£
A
D
T
I
B
E

6%

£3.7

2015

9%

£5.2

2016

13%

£11.0

2017

25%

£54.5

16%

£20.7

2018

2019

30%

20%

15%

10%

5%

0%

Annual Report and Accounts 2019  /  48

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
Taxation

The tax charge for the year amounted to £4.6m (2018: £1.5m), 
comprising a current tax charge of £7.0m (2018: £1.9m) and a 
deferred tax credit of £2.4m (2018: £0.4m). The deferred tax credit 
predominantly related to the recognition in full of the brought 
forward deferred tax asset on losses in the US due to the Group’s 
increasing profitability, as well as acquired intangible assets and 
share schemes. The current tax charge mainly arises in the UK 
where the standard rate of corporation tax is 19%. 

The Group’s adjusted effective tax rate is 18% (2018: 14%), being 
reflective of the credit arising on the recognition in full of the 
brought forward deferred tax asset on losses in the US and the 
charge relating to the provision recognised for uncertain tax 
positions. The Group’s statutory effective tax rate is 36% (2018: 
34%), with the difference between the statutory rate and adjusted 
effective rates being the impact of the fair value movement on 
the contingent consideration recognised in respect of the Mobile 
Nations acquisition. 

The Directors have assessed the Group’s uncertain tax positions 
and in the current year a provision for uncertain tax positions of 
£5.6m has been recognised. Further information is provided in 
the accounting policies section and note 8. 

Earnings per share

and on currency option, exceptional items, amortisation of  
intangible assets arising on acquisitions, non-trading exchange 
gains and any related tax effects. Adjusted profit after tax was 
£41.2m (2018: £14.9m). 

Dividend

The Board is recommending a final dividend of 1p per share for the 
year ended 30 September 2019, payable on 14 February 2020 to all 
shareholders on the register at close of business on 17 January 2020. 

Cash flow and net debt

Net debt at 30 September 2019 was £40.3m (2018: £17.8m) 
reflecting the additional draw-down of debt to fund both the 
acquisitions of Mobile Nations and SmartBrief.

During the year, there was a cash inflow from operations of 
£53.7m (2018: £14.7m) reflecting the Group’s stong trading 
performance and the continued focus on improving the working 
capital cycle. 

Excluding exceptional items, adjusted operating cash inflow was 
£57.7m (2018: £19.8m). A reconciliation of adjusted operating cash 
inflow to cash inflow from operations is included below:

Basic earnings per share (p)

Adjusted earnings per share (p)

Diluted earnings per share (p)

Adjusted diluted basic earnings per share (p)

2019

9.9

50.1

9.3

47.5

2018

5.1

26.2

4.7

24.3

Adjusted operating cash inflow

Cash flows related to exceptional items

Cash inflow from operations

2019
£m

57.7

(4.0)

53.7

2018
£m

19.8

(5.1)

14.7

Basic earnings per share are calculated using the weighted average 
number of Ordinary shares in issue during the year of 82.2m (2018: 
56.9m), the increase reflecting the impact of the rights issue that 
was completed in August 2018 to fund the Purch acquisition, as 
well as the issue of 0.6m shares in the period for the acquisition of 
Mobile Nations and 1.0m to fund the acquisition of SmartBrief.  

Adjusted earnings per share is based on the profit after taxation  
which is then adjusted to exclude share-based payments (relating 
to equity-settled share awards with vesting periods longer than 12 
months) and associated social security costs, fair value movements 
on contingent consideration (and unwinding of associated discount)  

Other significant movements in cash flows include £4.0m (2018: 
£2.4m) of capital expenditure, draw-down of bank loans and 
overdraft (net of repayments and arrangement fees) of £19.3m 
(2018: £4.0m) and payments of £65.8m (2018: £117.1m) to fund 
acquisitions (net of disposals). The Group recommenced the 
payment of dividends in the year (£0.4m, 2018: £nil) and also 
acquired a foreign exchange option in order to hedge the cash 
exposure in respect of the MoNa Mobile Nations, LLC contingent 
consideration (£0.7m, 2018: £nil). Foreign exchange and other 
movements accounted for the balance of cash flows.

Adjusted cash conversion was 106% (2018: 96%) and adjusted 
free cash flow increased to £53.7m (2018: £17.4m) reflecting the 
ongoing efficient cash management by the Group. See page 

Growth in cash generation

Free Cash flows

m
£
w
o
fl
h
s
a
C
e
e
r
F

£60.0

£50.0

£40.0

£30.0

£20.0

£10.0

£0.0

(£10.0)

£53.7

£(4.3)

£4.6

£15.3

£17.4

2015

2016

2017

2018

2019

*Free Cash Flows defined as operating cash flow before exceptional items, less capital expenditure

49  /  Future plc

 
 
 
 
 
114 for a reconciliation of adjusted free cash flow to cash inflow 
from operations. The Group remains a very low capital intensive 
business with capital expenditure as a percentage of adjusted 
EBITDA of only 7% (2018: 12%). 

Going concern

As part of the year-end process and as required by IAS 1  
Presentation of Financial Statements, the Directors have 
undertaken a going concern review. This included reviewing the 
Group’s forecasts and projections, and assessing the headroom 
on the new £90 million multicurrency Revolving Credit Facility 
(“RCF”) (and subsequent proposed exercise of the additional 
£45m accordion option following the announcement of the 
acquisition of TI Media) and banking covenants, as well 
as considering the assessment made as part of the Viability 
Statement, provided on page 39. 

This assessment indicated that the Group will be able to operate 
well within the level of its current available RCF. The Directors also 
note that at the year end the Group had net current liabilities of 
£65.6m (2018: £13.9m). This was primarily as a result of deferred 
consideration of £43.9m (of which £21.8m was settled in October 
2019 in shares, with the balance to be settled by drawing on the 
RCF) on the acquisition of MoNa Mobile Nations, LLC (see notes 28 
and 30 for further details) and deferred income relating to events 
and subscriptions.  

After due consideration, the Directors have concluded that there is 
a reasonable expectation that the Group has adequate resources 
to continue in operational existence for at least 12 months from the 
date of this report. For this reason the Directors continue to adopt 
the going concern basis in preparing the consolidated financial 
statements for the year ended 30 September 2019. 

Statutory

Share-based 
payments

Exceptional 
items

Amortisation 
of acquired 
intangibles

Increase in 
fair value of 
contingent 
consideration

Unwinding of 
discount

Fair value gain 
on currency 
option

Tax impact

Adjusted

2019

Revenue (£)

EBITDA (£)

EBITDA margin (%)

Operating profit (£)

Net finance costs (£)

Profit before tax (£)

Tax (£)

Profit after tax (£)

Basic earnings per share (pence)

Diluted earnings per share (pence)

221.5

42.1

19%

26.7

(14.2)

12.7

(4.6)

8.1

9.9p

9.3p

-

9.0

9.0

-

9.0

-

9.0

11.0p

10.4p

-

3.4

3.4

-

3.4

-

3.4

4.1p

3.9p

-

-

13.1

-

13.1

-

13.1

15.9p

15.1p

-

-

-

11.7

11.7

-

11.7

14.2p

13.5p

-

-

-

1.2

1.2

-

1.2

1.5p

1.4p

-

-

-

(0.8)

(0.8)

-

(0.8)

(1.0)p

(0.9)p

-

-

-

-

-

(4.5)

(4.5)

(5.5)p

(5.2)p

221.5

54.5

25%

52.2

(2.1)

50.3

(9.1)

41.2

50.1p

47.5p

2018

Revenue (£)1

EBITDA (£)

EBITDA margin (%)1

Operating profit (£)

Net finance costs (£)

Profit before tax (£)

Tax (£)

Profit after tax (£)

Basic earnings per share (pence)

Diluted earnings per share (pence)

Statutory

Share-based 
payments

Exceptional  
items

Amortisation 
of acquired  
intangibles

Non-trading  
FX gain

Tax impact

Adjusted

130.1

13.2

10%

5.3

(0.9)

4.4

(1.5)

2.9

5.1p

4.7p

-

3.1

3.1

-

3.1

-

3.1

5.4p

5.1p

-

4.4

4.4

-

4.4

-

4.4

7.7p

7.2p

-

-

5.7

-

5.7

-

5.7 

10.0p

9.3p

-

-

-

(0.2)

(0.2)

-

(0.2)

(0.3)p

(0.3)p

-

-

-

-

-

(1.0)2

(1.0)

(1.7)p

(1.7)p

130.1

20.7

16%

18.5

(1.1)

17.4

(2.5)

14.9

26.2p

24.3p

1 Restated for the imapct of IFRS 15.
2 The tax line includes an adjustment for the US tax rate change from 38% to 24% on the deferred tax asset brought forward. 

Alternative performance measures

Conclusion

Alternative performance measures (APMs) are used by the Board 
to assess the Group’s performance, providing additional useful 
information for shareholders on the underlying performance of 
the Group. These measures are not defined by IFRS and are not 
intended to be a substitute for IFRS measures.

The Group presents adjusted EBITDA, operating profit and 
EPS, which are calculated as the statutory reported measures 
stated before charges relating to share-based payments (relating 
to equity-settled share awards with vesting periods longer than 12 
months), and associated social security costs, fair value movements 
on contingent consideration (and unwinding of associated discount) 
and on currency option, exceptional items, amortisation of intangible 
assets arising on acquisitions, non-trading exchange gains and any 
related tax effects. EPS is used as a key performance indicator for 
the Performance Share Plan. The table above reconciles the APMs 
to the statutory reported measures.

The Group has completed a number of significant acquisitions 
during the last 12 months and moves into a new exciting phase of 
its development. The Group is well placed to achieve its ambitions 
for 2020 and beyond.

The Strategic Report and the Financial Review are approved by 
the Board of Directors and signed on its behalf by:

Penny Ladkin-Brand
Chief Financial Officer
4 December 2019

Annual Report and Accounts 2019  /  50

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
BOARD OF DIRECTORS

Richard Huntingford

Zillah Byng-Thorne

Penny Ladkin-Brand

Chief Executive 

Chief Financial Officer

Key strengths: Commercial finance, 
accounting and audit, business 
development, pricing, investor relations, 
media and technology, strategy, internal 
controls and risk management. 

Experience: Penny was appointed as 
Chief Financial Officer and Company 
Secretary on 3 August 2015, having 
joined the business as interim Chief 
Financial Officer in June 2015. Prior 
to this she was Commercial Director 
at Auto Trader Group plc. She is a 
chartered accountant, having qualified 
with PwC and has a BA Honours in 
Classics from Oxford University.

Current external roles: Penny is 
currently a Non-Executive Director of 
Next Fifteen Communications Group plc 
and a Trustee of The Media Trust.

s

Key strengths: Executive leadership, 
corporate finance and accounting, 
business and commercial development, 
culture and strategy, business change, 
M&A, investor relations, public company 
leadership and governance, media, sales 
and technology.

Experience: Zillah was appointed as 
Chief Executive on 1 April 2014. She 
joined Future in November 2013 as 
Chief Financial Officer and Company 
Secretary. Prior to her appointment 
to the Board, she was Chief Financial 
Officer of Trader Media Group (owner 
of Auto Trader) from 2009 to 2012, 
and interim Chief Executive Officer 
from 2012 to 2013. Before this, Zillah 
was Commercial Director and Chief 
Financial Officer at Fitness First Limited 
and Chief Financial Officer of the 
Thresher Group. She is a chartered 
management accountant (CIMA) and 
qualified treasurer (ACT). She has a 
MA in Management from Glasgow 
University and a MSc in Behavioural 
Change from Henley Business School.

Current external roles: Zillah is currently 
a Non-Executive Director of GoCo Group 
plc, Flutter Entertainment plc and The 
Hut Group Ltd.

Independent Non-Executive 
Chairman 

s

Key strengths: Public company 
governance and leadership, strategy 
and M&A, corporate finance, 
investment, business development, 
executive leadership, investor relations, 
media, accounting and audit. 

Experience: Richard was appointed 
to the Board on 1 December 2017 and 
took over as Chairman on 1 February 
2018. Richard had a 20-year career 
at Chrysalis plc and was CEO from 
2000 to 2007, following which he was 
Chairman of Virgin Radio until its sale 
in 2008. More recently, he has been 
Non-Executive Chairman of Wireless 
Group plc (formerly UTV Media plc) from 
2012 to 2016 and Non-Executive Director 
and Chairman of Creston plc from 2011 
to 2016. He is a chartered accountant, 
having qualified with KPMG.

Current external roles: Richard is 
currently Chairman of Crown Place 
VCT plc and Non-Executive Director of 
JPMorgan Mid Cap Investment Trust plc 
and The Bankers Investment Trust plc. 

51  /  Future plc

 
 
The Board provides effective and entrepreneurial leadership, strategic 
oversight and cultural stewardship of the Company to promote its long-
term sustainable success, and has a particular responsibility for maintaining 
effective risk management and internal control systems.  

Hugo Drayton

Senior Independent  
Non-Executive  

s l n

Key strengths: Advertising and 
marketing, technology, customer 
behaviour, media, executive leadership, 
business development.

Experience: Hugo was appointed as a 
Non-Executive Director of Future plc 
on 1 December 2014 and is Chairman 
of the Remuneration Committee and 
Senior Independent Director. He is 
CEO of the advertising technology 
business Inskin Media. Prior to Inskin, he 
spent two years as CEO of behavioural 
targeting specialist, Phorm, following 
two years as European Managing 
Director of Advertising.com. He spent 10 
years at The Telegraph Group, as Group 
Managing Director, and previously as 
Marketing & New Media Director. He 
has also chaired the British Internet 
Publishers’ Alliance. 

Current external roles: Hugo is a trustee 
of the British Skin Foundation and is a 
regular contributor to trade press and 
publishing conferences. 

Alan Newman

Rob Hattrell

Independent Non-Executive  

Independent Non-Executive  

sl n

sln

Key strengths: Digital platforms, 
eCommerce and online sales, retail 
and customer behaviour, technology, 
business development, executive 
leadership.

Experience: Rob was appointed as a 
Non-Executive Director on 1 October 
2018 and is Vice President of eBay UK 
where he leads one of eBay’s strongest 
markets worldwide. Previously at Tesco, 
Rob was most recently responsible for 
the supermarket’s General Merchandise 
business across the UK and Central 
Europe. He has also held the position of 
Partner in the global retail practice at 
Accenture. Rob graduated from Oxford 
University with a degree in Geography.

Current external roles: Vice President, 
eBay UK. 

Key strengths: Corporate finance, 
accounting and audit, executive 
leadership, investor relations, media, 
telecommunications and technology, 
public company leadership and 
governance, strategy and M&A.

Experience: Alan was appointed as a 
Non-Executive Director and Chairman 
of the Audit Committee of Future plc on 
6 February 2018. He was Chief Financial 
Officer of YouGov plc from 2008 to 2017 
and before that was a Partner at Ernst 
& Young Business Advisory Services 
and at KPMG Consulting, where he 
worked mainly with clients in the media, 
telecommunications and technology 
sectors. He previously held corporate 
management roles at Pearson plc and 
MAI plc (now United Business Media). 
He is a chartered accountant and has an 
MA in Modern Languages (French and 
Spanish) from Cambridge University.

Current external roles: Alan is Chief 
Financial Officer of Ebiquity plc  
and Chairman of the Freud  
Museum London.

s
Member of the 
Nomination 
Committee

l
Member of the 
Remuneration 
Committee

n
Member of 
the Audit 
Committee

Denotes 
committee 
chair

Annual Report and Accounts 2019  /  52

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
 
DIRECTORS' REPORT

The Directors are pleased to present their annual report for the year ended 30 
September 2019. The information presented in this Directors’ Report relates to 
Future plc and its subsidiaries. The Chairman’s Statement, Chief Executive’s 
Review, Financial Review and Corporate Responsibility Report are each 
incorporated by reference into, and form part of, this Directors’ Report.

Principal activity

The principal activity of the Company and its subsidiaries (the 
‘Group’) is of a global platform business for specialist media, 
driven by technology, with diversified revenue streams. Its 
business comprises two divisions: “Media” which focuses on 
eCommerce, events and digital advertising; and “Magazine” 
which creates specialist magazines and bookazines. 

The Company is a public company limited by shares listed in 
the premium segment of the London Stock Exchange, and 
is incorporated and domiciled in the UK. It has subsidiaries 
operating in the UK, the US and Australia. 

Business review 

Reviews of the Group’s activities during the year, the position 
at the year-end and developments since then are set out in the 
Chairman’s statement, the Chief Executive’s review, the Corporate 
Governance report and the Financial review. The Financial review 
and Strategic report explain financial performance, KPIs, the 
position at the year-end, any post balance sheet events, any likely 
future developments and a description of the Principal Risks and 
uncertainties facing the Group and how these are managed.

The Annual Report contains certain forward-looking statements 
with respect to the operations, performance and financial 
condition of the Group. By their nature, these statements involve 
uncertainty since future events and circumstances can cause 
results to differ from those anticipated. The forward-looking 
statements reflect knowledge and information available at the 
date of preparation of this Annual Report and the Company 
undertakes no obligation to update those forward-looking 
statements.

The Company remains compliant with the Financial Conduct 
Authority’s Listing Rule 9.8.6 and Disclosure Guidance and 
Transparency Rule 7.2.1. The Group has complied with sections 
414CA and 414CB as well as 414C of the Companies Act 2006 
following the introduction of the Companies, Partnerships and 
Groups (Accounts and Non-Financial Reporting) Regulations 
2016. Relevant information can be found throughout the Strategic 
Report and Corporate Governance sections of this Annual Report.  

Result of 2019 Annual General Meeting

All resolutions put to the Annual General Meeting held on  
7 February 2019 were passed unanimously on a show of 
hands. Shareholders holding more than 70% of all issued 
shares submitted proxy votes and of those, more than 90% of 
all proxy votes cast were in favour of all resolutions, with the 
exception of the resolutions regarding the approval of the 
remuneration implementation report and the amendments 
to the remuneration policy. Details regarding the work of 
the Remuneration Committee during the year to address 
shareholder concerns regarding the Company’s 

53  /  Future plc

remuneration policies and practices are set out in the Directors’ 
Remuneration Report on pages 71 to 96. 

Reported financial results

The audited financial statements for the year ended  
30 September 2019 are set out on pages 106 to 148. Details of the 
Group’s results are set out in the consolidated income statement 
on page 106 and in the notes to the financial statements on 
pages 113 to 148.  

Dividends

The Board’s policy is that dividends should be covered at least 
four times by adjusted earnings per share and free cashflow. The 
Company’s Employee Benefit Trust (EBT) waives its entitlement 
to any dividends. The Board is recommending a final dividend for 
the year of 1.0p per share (2018: 0.5p per share). 

Share capital

The Company has a single class of share capital which is divided 
into Ordinary shares of fifteen pence each. The rights and 
obligations attaching to the Company’s Ordinary shares and 
provisions governing the appointment and replacement of, as 
well as the powers of, the Directors are set out in the Company’s 
Articles of Association, copies of which can be obtained from 
Companies House in the UK or by writing to the Company 
Secretary. Save for restrictions that may from time to time be 
set out in the Company’s Articles of Association or imposed by 
laws and regulations (including the Listing Rules of the Financial 
Conduct Authority), there are no restrictions on the voting 
rights attaching to the Ordinary shares or on the transfer of the 
Ordinary shares. The Articles of Association may be amended 
only by a special resolution of the Company’s shareholders. 

Details of all movements in share capital are given in note 22 
on page 138. As at 30 September 2019, the number of shares 
in issue was 83,595,421 (2018: 81,518,591). This represents an 
increase of 2.5% compared with the number of shares in issue as 
at 30 September 2018. In March 2019, 615,166 shares were issued 
by the Company to part fund the acquisition of MoNa Mobile 
Nations, LLC. In August 2019, 1,027,492 shares were issued by 
the Company to part fund the acquisition of SmartBrief, Inc. 
The balance of shares issued during the year were issued in 
satisfaction of employee share awards vesting or Share Incentive 
Plan matching share awards during the year. After the year end, 
a further 14,418,854 shares were issued in connection with the 
Mobile Nations earnout payment, the acquisition of Barcroft 
Studios, and the proposed acquistion of TI Media and the vesting 
of certain executive and all employee share schemes.

Significant shareholdings

As at 30 September 2019, the Company had been notified of the following significant interests in its Ordinary Shares:

Shareholder

Canaccord Genuity Group Inc.

Blackrock

Slater Investments Ltd

Old Mutual Global Investors (UK) Limited

Standard Life Aberdeen plc 

Aberforth Partners LLP

Invesco
JPMorgan Asset Management Holdings Inc.
Oberweis Asset Management, Inc.

AXA Investment Managers

Total number of shares in issue

Number of shares

Percentage of 
issued share capital

8,189,816 

5,622,113 

2,753,000 

2,639,617 

4,309,673 

4,151,813 

4,103,205 
3,873,459 
3,161,925 

3,099,132 

83,595,421

9.93%

6.72%

6.02%

5.68%

5.26%

4.97%

4.91%
4.69%
3.83%

3.81%

At 4 December 2019, the Company had been notified of the following significant interests in its Ordinary Shares:

Shareholder

Slater Investments Ltd

Old Mutual Global Investors (UK) Limited

JPMorgan Asset Management Holdings Inc

Blackrock

Standard Life Aberdeen plc 

Canaccord Genuity Group Inc

Aberforth Partners LLP
Invesco

AXA Investment Managers

Oberweis Asset Management, Inc.

Total number of shares in issue

Directors’ shareholdings (audited)

Directors in office at 30 September 2019

Executive2

Zillah Byng-Thorne3

Penny Ladkin-Brand4

Non-Executive

Richard Huntingford

Alan Newman

Hugo Drayton

Rob Hattrell

Total

Number of shares

Percentage of 
issued share capital

2,753,000 

2,639,617 

4,269,605 

5,086,160 

4,309,673 

4,863,031 

4,151,813 
4,103,205 

3,099,132 

3,614,157 

98,014,275

6.02%

5.68%

5.48%

5.43%

5.26%

4.99%

4.97%
4.91%

3.81%

3.71%

Balance as at
30 September 
2018

Purchases
during 
the year

Share scheme 
exercises 
during
 the year

Sales during  
the year

Balance as at
30 September 
2019 

269,755

197,152

24,500

8,750

-

-

43,935

10,050

195,919

(262,404)

97,960      (133,000)

247,2055

172,1625

-

-

-

-

-

-

-

-

-

-

-

-

24,500

8,750

-

-

500,157

53,985

293,879

(395,404)

452,617

1.  All holdings are beneficial.
2. Details of the share options and awards for Executive Directors are set out on page 94. No such options or awards are granted to Non-Executive Directors.
3. On 23 November 2018, following the full vesting of the PSP award granted on 30 November 2015, Zillah Byng-Thorne received 195,919 Ordinary shares. Zillah Byng-Thorne sold 235,608 

Ordinary shares on 23 November 2018 at a price of £5.10 per Ordinary share, and a further 26,796 Ordinary shares on 26 November 2018 at a price of £5.15 per Ordinary share, and purchased 
2,236 Ordinary shares at a price of £5.1749 per Ordinary share on 27 November 2018, 13,050 Ordinary shares at a price of £5.3625 per share on 28 November 2018 and a further 9,864 Ordinary 
shares at a price of £10.07 per Ordinary share on 16 August 2019. Max Thorne (husband of Zillah Byng-Thorne) purchased 13,360 Ordinary shares at a price of £5.1485 per Ordinary share on 23 
November 2018, and a further 5,425 Ordinary shares at a price of £7.50 per Ordinary share on 6 March 2019. 

4. On 23 November 2018, following the full vesting of the PSP award granted on 30 November 2015, Penny Ladkin-Brand received 97,960 Ordinary shares. Penny Ladkin-Brand sold 133,000 

Ordinary shares on 23 November 2018 at a price of £5.10 per Ordinary share. On 16 August 2019, Penny purchased 10,050 Ordinary shares at a price of £9.95 per Ordinary share. 

5. Since 30 September 2019, the Executive Directors have transacted in shares (following share purchases and the vesting of share awards on 23 November 2019). At 4 December 2019,  
    Zillah Byng-Thorne held 462,015 shares and Penny Ladkin-Brand held 519,666 shares. 

Annual Report and Accounts 2019  /  54

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsDirectors

Annual General Meeting 2020 

Biographical details of the Directors holding office as at  
4 December 2019, including a summary of the key skills and 
experience that are deemed applicable to ensuring the long 
term sustainable success of the Company, are set out on pages 
51 and 52. 

The Directors’ shareholdings in the Company’s share capital are 
set out on page 54. No Director has any interest in any other 
share capital of the Company or any other Group company, nor 
does any Director have a material interest in any contract of 
significance to the Group. 

Significant agreements

The provisions of the European Directive on Takeover Bids (as 
implemented in the UK in the Companies Act 2006) require 
the Company to disclose any significant agreements which 
take effect, alter or terminate upon a change of control of 
the Company. In common with many other companies, the 
Group’s bank facility (details of which are set out in note 18 
on pages 132 and 133) is terminable upon change of control 
of the Company. In common with market practice, awards 
under certain of the Group’s long-term incentive plans (details 
of which are set out in the Directors’ remuneration report on 
pages 71 to 96 and note 23 on pages 139 to 141) will vest or 
potentially be exchangeable into awards over a purchaser’s 
share capital upon change of control of the Company. There is 
also a change of control provision in the service agreements of 
the two Executive Directors, exercisable within three months of 
a change of control by the Company or on one month’s notice 
by the executive to expire no later than three months from the 
date of the change of control.  

Financial instruments

Information in relation to the Group’s use of financial 
instruments is set out in note 21 on pages 133 to 138. 

Corporate governance

The Board’s report on this subject is set out on pages 59 to 70. 

Political contributions

No political contributions were made during either the current 
or prior years. 

Conflicts of interest

The Board has a set of procedures to ensure that: (i) conflicts 
of interest are raised by Directors (and any potential Directors 
prior to appointment); (ii) appropriate guidelines are followed 
before any conflict is authorised (including ensuring that only 
Directors who have no interest in the matter being considered 
will be able to take the relevant decision, and in taking the 
decision the Directors act in a way they consider, in good faith, 
will be most likely to promote the Company’s success); and (iii) 
records are kept of conflicts of interest and authorisations. The 
Directors are satisfied that the Board’s powers of authorisation 
of conflicts are operating effectively and that the procedures 
have been followed. The procedures and any authorisations will 
continue to be reviewed annually. 

Corporate responsibility

The Board considers that issues of corporate responsibility are 
important. The Board’s report, including the Group’s policies 
on employee involvement and disability, and a statement on 
Greenhouse Gas Emissions for the Group, is set out on pages 41 
to 42. 

55  /  Future plc

At the Company’s twenty first Annual General Meeting, which 
will be held at 10:30am on Wednesday 5 February 2020 at 
Future’s London office at 1-10 Praed Mews, London, W2 1QY, a 
number of resolutions will be proposed. The resolutions are set 
out in the Notice of Annual General Meeting on pages 149 to 
153 and an explanation of all proposed resolutions is provided 
below. 

Ordinary resolution 1 – Financial statements

Shareholders will be asked to adopt the financial statements of 
the Company for the financial year ended 30 September 2019, 
together with the reports of the Directors and auditors. The 
audited financial statements appear on pages 106 to 148. 

Ordinary resolution 2 – Directors’ remuneration 
implementation report

Shareholders will be asked to approve the Directors’ 
remuneration implementation report for the financial year 
ended 30 September 2019, which is set out on pages 149 to 153. 

Ordinary resolution 3 – Directors’ remuneration policy 
report

Shareholders will be asked to approve the Directors’ 
remuneration policy for the three year period commencing 
1 October 2019, which is proposed within the Directors’ 
remuneration implementation report set out on pages 87 to 96. 

Ordinary resolution 4 – Declaration of a dividend

Shareholders will be asked to approve a final dividend of 1.0p 
per ordinary share for the year ended 30 September 2019, as 
recommended by the Directors. The dividend, if approved, will 
be payable on 14 February 2020 to shareholders on the register 
at the close of business on 17 January 2020. 

Ordinary resolutions 5 to 10 – Annual re-election  
of Directors

As required by the UK Corporate Governance Code, and 
consistent with our policy since 2004, all Directors are proposed 
for re-election. Following an internal evaluation of the Board’s 
performance and effectiveness in September 2019, the Board is 
satisfied that each Director being proposed for re-election has 
the skills, experience and commitment necessary to contribute 
effectively to the Board. The Board therefore unanimously 
recommends the re-election of the Directors set out in 
Resolutions 5 to 10. 

Biographical details of each of the Directors standing for re-
election appear on pages 51 and 52 of this document, including 
skills and experience which are deemed to be important to the 
Company’s long-term sustainable success. Further information 
regarding the Directors’ contributions to the Board during 
the year under review is set out on page 61 of the Corporate 
Governance report. 

Ordinary resolutions 11 and 12 – Auditors

A resolution proposing the reappointment of 
PricewaterhouseCoopers LLP as auditors of the Company and 
authorising the Directors to determine their remuneration 
will be proposed at the Annual General Meeting. An 
explanation regarding the Board’s proposal to reappoint 
PricewaterhouseCoopers LLP as auditors can be found on 
page 67 of the Audit Committee's report in the Corporate 
Governance Report.

 
Ordinary resolution 13 – To authorise the Directors to 
issue and allot new Ordinary shares

Under the provisions of section 551 of the Companies Act 
2006 (the “Act”), the Directors may allot and issue Ordinary 
shares only if authorised to do so by the Company’s Articles 
of Association or by shareholders at a shareholders’ meeting. 
Consistent with guidance issued by the Investment Association 
this resolution will, if passed, authorise the Directors to allot 
shares up to a maximum nominal value of £9,801,426 as follows:

(a) in relation to a pre-emptive rights issue only, equity 
securities (as defined by section 560 of the Act) up to a 
maximum nominal amount of £9,801,426 which represents 
approximately two thirds of the Company’s issued Ordinary 
shares (excluding treasury shares) as at 4 December 2019. This 
maximum is reduced by the nominal amount of any equity 
securities allotted under paragraph 13.2 of the Notice of AGM; 
and

(b) in any other case, equity securities up to a maximum 
nominal amount of £4,900,713 which represents just under 
one third of the Company’s issued Ordinary shares as at 4 
December 2019. This maximum is reduced by the nominal 
amount of any equity securities allotted under paragraph 13.1 
of the Notice of AGM in excess of £4,900,713. If granted, this 
authority would replace all previous authorities granted in this 
connection. 

The authority granted by this resolution will expire on 4 May 
2021 or, if earlier, following the conclusion of the next AGM of 
the Company. If the Directors exercise the authority granted 
under paragraph 13.1 of the Notice of AGM, they will all stand for 
re-election at the following AGM. 

The Directors shall exercise this authority in connection with 
exercises under share incentive schemes. In addition, there 
may be circumstances where it would be appropriate for the 
Company to issue new Ordinary shares, such as an acquisition 
where it might be appropriate for the consideration to be 
settled in whole, or in part, by the issue of new Ordinary shares. 
The Company does not hold any shares in treasury. 

Ordinary resolution 14 – Approval of political donations

It remains the policy of the Company not to make political 
donations or to incur political expenditure, as those expressions 
are normally understood. However, following broader 
definitions introduced by the Act, the Directors continue 
to propose a resolution designed to avoid inadvertent 
infringement of these definitions.

The Act requires companies to obtain shareholders’ authority 
for donations to registered political parties and other political 
organisations totalling more than £5,000 in any 12-month 
period, and for any political expenditure, subject to limited 
exceptions. 

The definition of donation in this context is very wide and 
extends to bodies such as those concerned with policy review, 
law reform and the representation of the business community. 
It could also include special interest groups, such as those 
involved with the environment, which the Company and its 
subsidiaries might wish to support, even though these activities 
are not designed to support or to influence support for any 
particular political party.  

Special resolution 15 – Disapplication of statutory  
pre-emption rights

Resolution 15 will, if passed, authorise the Directors in certain 
circumstances to allot equity securities (as defined by section 
560 of the Act) or sell shares for cash other than in accordance 
with the statutory pre-emption rights (which require a 
company to offer all allotments for cash first to existing 
shareholders in proportion to their holdings). The relevant 
circumstances are either where the allotment takes place 
in connection with a rights issue, or the allotment is limited 

to a maximum nominal amount of £735,107 representing 
approximately 5% of the nominal value of the issued Ordinary 
share capital of the Company, as at 4 December 2019 being the 
latest practicable date before publication of the Notice of AGM. 
Unless revoked, varied or extended, this authority will expire at 
the conclusion of the next AGM of the Company or 4 May 2021, 
whichever is the earlier. 

The figure of 5% reflects the Pre-Emption Group’s Statement of 
Principles for the disapplication of pre-emption rights and the 
Directors will have due regard to the Principles in relation to the 
exercise of this authority. 

Special resolution 16 – Additional disapplication of  
pre-emption rights

This resolution seeks a further power pursuant to the authority 
granted by resolution 13 to allot equity securities (as defined 
by section 560 of the Act) or sell shares for cash other than 
in accordance with the statutory pre-emption rights (which 
require a company to offer all allotments for cash first to 
existing shareholders in proportion to their holdings) up 
to a maximum nominal amount of £735,107, representing 
approximately 5% of the nominal value of the issued Ordinary 
share capital of the Company as at 4 December 2019, being the 
latest practicable date before publication of the Notice of AGM. 
This is in addition to the 5% proposed in resolution 15 above and, 
unless revoked, varied or extended, this authority will expire at 
the conclusion of the next AGM of the Company or 4 May 2021, 
whichever is the earlier.

The Directors will have due regard to the Pre-Emption Group’s 
Statement of Principles in relation to the exercise of this 
authority, and confirm they intend to use this power only 
where that allotment is in connection with an acquisition or 
specified capital investment (within the meaning given in 
the most recent Statement of Principles) which is announced 
contemporaneously with the allotment, or which has taken 
place in the preceding six-month period and is disclosed in the 
announcement of the allotment. 

Special resolution 17 – General meetings on 14 days’ 
notice

Notice periods for AGMs must give at least 21 days’ clear 
notice. For other general meetings, the old minimum notice 
period of 14 days was increased to 21 days by the Companies 
(Shareholders’ Rights) Regulations 2009, unless shareholders 
approve a shorter period of at least 14 clear days. In the interests 
of greater efficiency, resolution 17 seeks to renew approval 
for notice periods of at least 14 clear days. It is the Directors’ 
intention to use this shorter 14 day notice period only when 
they consider it appropriate and expedient to do so. 

Special resolution 18 – Directors’ fees 

It is proposed that, in line with prevailing market practice 
and in conjunction with the adoption of the Company’s new 
Remuneration Policy, Article 13.3 of the Company’s Articles of 
Association be amended so as to limit the aggregate amount of 
fees payable annually to the Directors as a whole to £600,000. 

Action to be taken

A form of proxy is included with this Annual Report for use in 
connection with the Annual General Meeting. Please complete 
and return the form in accordance with the instructions printed 
on it to Computershare Investor Services plc, The Pavilions, 
Bridgwater Road, Bristol, BS99 6ZY as soon as possible and, 
in any event, no later than 10:30am on 3rd February 2020. The 
return of the form of proxy will not prevent you from attending 
the Annual General Meeting and voting in person if you wish 
to do so. Further information about the AGM, including about 
electronic appointment of proxies, is provided on pages 151  
to 153.  

Annual Report and Accounts 2019  /  56

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsRecommendations

Directors’ confirmations

The Board believes that each of the resolutions to be proposed 
at the Annual General Meeting is in the best interests of the 
Company and its shareholders as a whole. Accordingly, the 
Directors unanimously recommend that you vote in favour of all 
of the resolutions proposed, as they intend to do in respect of 
their own beneficial holdings. 

Annual General Meeting procedures and result

As in previous years, the Company will: (a) indicate the level of 
proxies lodged on each resolution; (b) announce the results of 
voting to the London Stock Exchange; and, (c) post the results 
of voting on our corporate website, www.futureplc.com, as soon 
as possible after the conclusion of the AGM, and no later than 
6.00pm on 5 February 2020.  

Statement of Directors’ responsibilities in respect of 
the financial statements

Each of the Directors, whose names and functions are listed in 
the Board of Directors section on pages 51 and 52, confirm that, 
to the best of their knowledge:

• the Company financial statements, which have been prepared 
in accordance with IFRS as adopted by the European Union, 
give a true and fair view of the assets, liabilities, financial 
position and profit of the Company;

• the Group financial statements, which have been prepared in 
accordance with IFRS as adopted by the European Union, give 
a true and fair view of the assets, liabilities, financial position 
and profit of the Group; 

• they consider the Annual Report and financial statements, 
taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess 
the Group’s position and performance, business model and 
strategy; and

• the Directors’ report includes a fair review of the development 

The Directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable law 
and regulation.

and performance of the business and the position of the 
Group and Company, together with a description of the 
Principal Risks and uncertainties that it faces.

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the 
Directors have prepared the Group financial statements in 
accordance with International Financial Reporting Standards 
(IFRSs) as adopted by the European Union, and Company 
financial statements in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the European 
Union. Under company law the Directors must not approve 
the financial statements unless they are satisfied that they 
give a true and fair view of the state of affairs of the Group and 
Company, and of the profit or loss of the Group and Company 
for that period. In preparing the financial statements, the 
Directors are required to:

• select suitable accounting policies and then apply them 
  consistently;

In the case of each Director in office at the date the Directors’ 
report is approved:

• so far as the Director is aware, there is no relevant audit 

information of which the Group and Company’s auditors are 
unaware; and 

• they have taken all the steps that they ought to have taken 

as a Director in order to make themselves aware of any 
relevant audit information and to establish that the Group and 
Company’s auditors are aware of that information.

Approved by the Board of Directors and signed on its behalf by: 

• state whether applicable IFRSs as adopted by the European 

Union have been followed for the Group financial statements, 
and IFRSs as adopted by the European Union have been 
followed for the Company financial statements, subject to any 
material departures disclosed and explained in the financial 
statements;

Timothy Maw 
Company Secretary 
4 December 2019 

• make judgements and accounting estimates that are 

reasonable and prudent; and

• prepare the financial statements on the going concern basis 

unless it is inappropriate to presume that the Group and 
Company will continue in business.

The Directors are also responsible for safeguarding the assets 
of the Group and Company, and hence for taking reasonable 
steps for the prevention and detection of fraud and other 
irregularities.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Group and Company, 
and enable them to ensure that the financial statements 
and the Directors’ Remuneration Report comply with the 
Companies Act 2006 and, as regards the Group financial 
statements, Article 4 of the IAS Regulation. 

The Directors are responsible for the maintenance and integrity 
of the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions. 

57  /  Future plc

 
 
 
 
 
 
England and Manchester City footballer 
Raheem Sterling photographed for 
FourFourTwo magazine

Annual Report and Accounts 2019  /  58

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsCHAIRMAN’S 
INTRODUCTION

Richard Huntingford
Chairman

Dear fellow shareholder,

I am pleased to introduce our Corporate Governance Report 
for the year ended 30 September 2019. This report outlines how 
the Board has ensured that robust and effective governance 
procedures are in place to enable the Company to deliver on its 
strategy and promote the long-term sustainable success of the 
Company for the mutual benefit of all of our stakeholders.

Corporate governance does not mean ticking various legislative 
and regulatory boxes, but requires a thoughtful and considered 
approach from the Board down to the Company’s operations 
to identify and apply the principles of correct corporate 
governance. 

Our approach to corporate governance

In this report, we provide detail on the role of the Board of 
Directors, followed by a more detailed focus on the work of 
each of the three key committees: the Audit Committee, the 
Nomination Committee and the Remuneration Committee. 
Together, these give a clear insight into how we manage 
corporate governance principles and processes within the Group.

The Board has had a strong focus during the year on the 
Company’s short, medium and long-term strategic goals, 
including the integration of recent acquisitions and the growth 
of the core business, and ensuring that the Company has the 
right people in place to deliver on its strategy. During this period 
of accelerated growth, it is vital to ensure that the Company’s 
governance processes are robust in order to ensure that the 
business is protected and that all stakeholders’ interests are 
taken into account. 

In preparation for the Company’s move up to Premium Listing 
during the year, the Board carried out a rigorous review of the 
Company’s internal control environment, including its policies, 
practices and procedures and its approach to risk management, 
and has updated its practices where it considered appropriate to 
do so. More detail on this is set out in the Risk section on pages 
35 to 36 and the report on the Audit Committee’s work during 
the year on pages 65 to 67.

The Company has a strong culture of working together (“we all 
row the boat”) to be part of our audience and communities, and 
striving for excellence in all that we do. The Board recognises 
the importance of the Company’s culture in achieving its goals 
(“results matter, success feels good”), and has a key focus on 

2018 UK Corporate Governance Code Prinicples

A. A successful company is led by an effective and entrepreneurial board, whose role is to promote the long-term 
       sustaintable success of the company, generating value for shareholders and contributing to wider society.

B.  The board should establish the company’s purpose, values and strategy, and satisfy 

itself that these and its culture are aligned. All directors must act with integrity, lead by example and promote 
the desired culture.

C.  The board should ensure that the necessary resources are in place for the company 

to meet its objectives and measure performance against them. The board should also establish a prudent 
framework of controls, which enable risk to be assessed and managed.

D.  In order for the company to meet its responsibilities to shareholders and stakeholders, 

the board should ensure effective engagement with, and encourage participation from, these parties.

E.  The board should ensure that workforce policies and practices are consistent with the 

company’s values and support its long term sustainable success. The workforce should be able to raise any 
matters of concern.

59  /  Future plc

During this period of accelerated 
growth, it is vital to ensure that the 
Company’s governance processes are 
robust in order to ensure that the 
business is protected and that all 
stakeholders’ interests are  
taken into account. 

setting this culture, and ensuring that the necessary resources 
are in place to deliver the Company’s strategy. 

The Board is kept up to date on key issues regarding employees 
by the inclusion in Board packs of an HR Dashboard, with 
the Chief Operating Officer or HR Director attending Board 
meetings to discuss matters relating to people and culture. No 
specific cultural issues have arisen during the year; however, 
a significant focus of the people and culture team has been 
ensuring that those who have joined the Future family as a 
result of recent acquisitions are fully aligned with the culture 
of the Company. The Board has chosen not to adopt any of the 
three methods proposed in the 2018 UK Code for engaging 
with the workforce, believing its alternative arrangements are 
sufficiently robust. Details of these arrangements are set out in 
the Corporate Responsibility Report on pages 41 to 45.

UK Corporate Governance Code Compliance Statement

The Company confirms that it has complied in full with the 
provisions of the 2016 UK Corporate Governance Code (the “2016 
Code”) during its period of inclusion in the Premium segment of 
the London Stock Exchange’s Main Market. Furthermore, with 
the exception of Code Provision C.3.1 (composition of the Audit 
Committee) until 9 February, it complied in full with the 2016 
Code throughout the year even though it was not mandatory to 
do so prior to the date of its Premium listing.  

Prior to its move to the Premium segment on 1 April 2019, 
the Directors also performed a thorough review of each of 
the detailed provisions proposed by the 2018 UK Corporate 
Governance Code (the “2018 Code”, being the Code applicable 
to financial years beginning on or after 1 January 2019), following 
which the Directors put in place the necessary processes and 
procedures to ensure that the Company complies with the 
provisions of the 2018 Code prior to their mandatory application, 
or explains why areas of departure from the 2018 Code are in the 
best interests of the Company as a whole. Copies of the 2016 and 
2018 versions of the Code are available via the FRC’s website: 
www.frc.org.uk 

Richard Huntingford
Chairman of the Board

Annual Report and Accounts 2019  /  60

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
 
1. BOARD 
OF DIRECTORS

Membership of the Board

The Board consists of two Executive and four independent Non-
Executive Directors. Biographies of Directors and details of their 
other time commitments are set out on pages 51 and 52. 

Board changes during the year

Rob Hattrell was appointed as an independent Non-Executive 
Director on 1 October 2018 and adds significant experience of 
digital platforms and eCommerce to the Board.

Hugo Drayton was appointed Senior Independent Non-Executive 
Director in October 2018.

There were no other changes to the Board during the year ended 
30 September 2019, although the Company announced the 
intention of Penny Ladkin-Brand to resign from the position of 
Chief Financial Officer, to assume the role of Chief Strategy Officer 
upon completion of the TI Media acquisition, at which time Rachel 
Addison will join the board as Chief Financial Officer.

Role of the Non-Executive Directors

The Non-Executive Directors play a critical role on the Board in 
overseeing and scrutinising the running of the business and in 
ensuring that corporate governance remains at the top of the 
agenda. 

Non-Executive Directors are initially appointed for a term of three 
years, subject to annual re-election, and terminable by either 
party on three months’ notice at any time. This may, subject to 
satisfactory performance and re-election by shareholders, be 
extended by mutual agreement.

All of the Non-Executive Directors serving at the date of this 
report are considered to be independent by the Board. There is 
a genuine mix of views and insights, as well as experience. Each 
Non-Executive Director is expected to commit 20 days a year to 
their role to allow for preparation for, and attendance at, Board 
and Committee meetings, and for keeping in touch with the 
executive and senior management team, shareholders and other 
stakeholders. The Chairman is expected to commit a minimum of 
40 days per year to fulfilling this role. During the year, each of the 
Non-Executive Directors has devoted significantly more time to 
performing their duties given the step up to Premium Listing, and 
the increased scale and complexity of the Group.

Richard Huntingford: in his role as Chairman of the Board, Richard 
offers to meet with key shareholders at least annually, and has 
held many face-to-face meetings and telephone calls with those 
who wish to take up his offer during the year. In addition, Richard 
attended a number of meetings that Hugo Drayton, Chairman of 
the Remuneration Committee had with shareholders to discuss 
the Company’s 3-year remuneration policy. During the year, 
Richard spent at least 60 days dealing with Company matters due 
to the increase in corporate activity and the move to premium 
listed status. Richard is a highly effective Chairman, and interacts 
regularly with the Executive and Non-Executive Directors outside 
of Board meetings, and also with the Company’s advisors. Richard 
also has a keen focus on ethical, social and governance matters.

61  /  Future plc

Hugo Drayton: in his role as Senior Independent Director, Hugo 
has devoted a significant amount of time outside of Board 
meetings to assisting the Company with the recruitment of a 
number of senior managers, and has spent time visiting the 
Company’s Australian office. In his role as Chairman of the 
Remuneration Committee, he has spent a significant amount of 
time on remuneration matters during the year, including running 
the tender process for a new remuneration advisor, reviewing and 
discussing the proposed remuneration policy with the Company’s 
remuneration advisors and 15 of its key shareholders.

Alan Newman: in his role as Chairman of the Audit Committee, 
Alan has devoted a significant amount of time to leading the 
auditor tender process on behalf of the Board during the year, 
together with reviewing and overseeing the testing of the newly 
implemented internal controls environment, and working with 
the finance team and auditors to agree the year end audit plan. 
He engages regularly with the finance team, and is excellently 
qualified for the role of Chairman of the Audit Committee.

Rob Hattrell: Rob has been an excellent addition to the Board as 
Non-Executive Director. His experience at eBay, and his insight in 
key areas of focus for the Company such as US advertising trends 
and eCommerce, is particularly valuable to Board discussions. 

The Board reviews the other commitments and Board roles held 
by the Non-Executive Directors to ensure that they are able to 
fulfil their obligations to the Company prior to their appointment 
to the Board, and monitors their time commitment following their 
appointment, including by requiring all Non-Executive Directors 
to obtain the approval of the Board before undertaking any 
other external commitments. In this regard, it should be noted 
that the majority of Richard Huntingford’s other appointments 
are at investment trusts and do not require significant time 
commitment, and that the Board has approved Zillah Byng-
Thorne’s Non-Executive Director roles with GoCo Group plc, 
Flutter Entertainment plc and The Hut Group, and considers that 
the experience and insights gained from her roles on the Boards 
of other companies is of significant benefit to the Company. 

Roles of the Chairman and Chief Executive

The duties and responsibilities of the Board are effectively divided 
so that the Chairman leads the Board and the Chief Executive 
leads the business. 

Board meetings

The Board had seven scheduled meetings during the financial 
year, together with one strategy session, and attendance is 
summarised opposite. The Board had a further number of 
unscheduled telephone meetings to discuss and approve various 
matters during which a sufficient quorum of Directors were 
present. In addition, a sub-committee of the Board held four 
telephone meetings to discuss, approve and finalise, amongst 
other things, the acquisitions made during the year, and the 2018 
full year and 2019 half year results.

All Directors are aware of the need to be available and there is a 
clear contact process. Board meetings are sometimes preceded 
by an informal dinner where Board Directors can meet with, and 
discuss business issues with, the Group’s senior management team. 

There is a regular and comprehensive exchange of information 
between meetings to ensure Board members are well informed 
to participate effectively in meetings. Directors receive a Board 
pack before each meeting with minutes of the previous meeting, 
papers for all strategic and operational agenda items, a report 
from the Company Secretary summarising any key legal issues 
and providing any regulatory/legislative and governance updates, 
and a summary of share ownership and recent share dealing. 
Similar packs are provided for all Committee meetings. Between 
meetings, the Board receives a monthly Board report written 
by the Executive Directors which summarises financial and 
operational performance and provides updates on strategic 
matters including M&A activity.

There is a written schedule of matters reserved for the Board 
which sets out those matters that require Board approval 
including setting strategy, approving budgets and financial 
statements, and setting up policies. It was noted that 42 matters 
had been considered by the Board during the year. The schedule 
is available on the Company’s website at www.futureplc.com. The 
Board delegates day-to-day operational matters to the 
Group’s senior management team. 

Board decisions are made unanimously whenever possible, but 
can be made by majority. If Directors have concerns that cannot 
be resolved about the running of the Company or a proposed 
action, their concerns are recorded in the minutes. No such 
concerns arose in the year. The Board regularly appoints a sub-
committee consisting of at least two Directors in order to finalise 
and approve those matters that have been approved in principle 
by the Board, subject to final amendments only. A permanent 
sub-committee consisting of at least two Directors exists to 
approve the issue and allotment of new shares in satisfaction of 
employee share schemes.

The Board has a number of nominated advisers (as listed 
on page 155). During the last financial year meetings were 
regularly held with key advisers to keep them aware of issues, 
and PricewaterhouseCoopers LLP attended Audit Committee 
meetings and briefings with members of the Executive and senior 
finance teams.

Attendance  
(8 scheduled meetings*)

8 of 8

8 of 8

8 of 8
8 of 8

8 of 8

8 of 8

Director

Richard Huntingford 

Zillah Byng-Thorne 

Hugo Drayton 
Penny Ladkin-Brand  

Alan Newman

Rob Hattrell

* Includes 1 strategy session

Advice and support

All Directors have access to the Company Secretary who can 
advise them on issues of governance, best practice and any other 
legislative or regulatory matters. The appointment and removal 
of the Company Secretary is a Board decision. The Directors may 
also take independent professional advice at the Company’s 
expense provided that they give notice to the Chairman. No 
such advice was sought during 2019. The Company maintains 
appropriate insurance for its Directors.

Engaging with Stakeholders

The Board is committed to engaging effectively with, and creating 
value for, its shareholders and key stakeholders, as it considers 
this to be fundamental to continuing to develop the business in a 
sustainable manner.

Our investors: the Board is committed to ensuring that it engages 
with, and creates value for, all those who invest in it, including its 
retail and institutional shareholders and its banks. The Directors 
recognise that institutional shareholders have a duty to ensure 
that their holdings in the Company are in the best interests of and 
create value for the underlying investors, and are aligned with the 
ethical and social values of those investors. The Board seeks to 
have an open dialogue with all of its shareholders, and to address 
questions or concerns that may be raised by any shareholder. 
Following feedback from certain shareholders regarding the 
resolutions proposed at the Company’s AGM in 2019 regarding 
remuneration, a thorough consultation was carried out with 
shareholders during the year, details of which are set out in the 
Directors’ Remuneration Report on pages 73 to 74. The Company 
has also been well supported by debt financing and refinanced 
its debt arrangements during the course of the year, bringing two 
new banks (in addition to the incumbent bank) into the banking 
syndicate. Management regularly engage with the banks to keep 
them abreast of company performance and strategy. In addition, 
further information regarding the manner in which the Board 
communicates and engages with investors is set out on page 64 
of this report. 

Our people: our people are critical to the success of the business 
and it is therefore essential that they are engaged and aligned 
with our purpose, strategy and values. We have a regular 
communication programme with employees throughout the 
year, and strive to embed the same culture and values across 
the Group. During the year, particular focus has been given to 
integrating the large number of people in the US who have joined 
the Group as a result of recent acquisitions, on developing our 
people and providing a clear career progression path within the 
business. More detailed information on how we engage with our 
people is set out in the Corporate Responsibility Report on pages 
41 to 45. 

Our audience: we bring together a highly engaged and loyal 
audience who indulge in shared passions through our customised 
content which is carefully crafted by experts in their fields, and 
which we are able to bring to our audience through print, online 
and in person. Information on how we engage with our audience 
is set out in pages 9 to 16.

Our commercial partners: with our network of expert-led content, 
we bring a large, passionate community to our commercial 
partners, providing them with great opportunities to connect with 
our audience. Further detail on how we engage with and create 
value for our commercial partners is set out on pages 5 and 6.

Our suppliers: we work only with suppliers who are proven, via 
our internal due diligence checklists, to share our high ethical and 
envirormental standards. Further detail on how we engage with 
our suppliers, and the ethical and environmental standards to 
which we hold them and ourselves, are set out on pages 41 and 42 
of the Corporate Responsibility Report.

Effective Development

Training and induction
The Board’s training and development policy requires that all 
new Directors should receive appropriate induction on joining 
the Board, both in respect of the Group’s activities as a whole 
and of each operating company individually. Ongoing training for 
Directors is available as appropriate, whether by presentations 
to the Board by senior management or more formally where 
individual Directors request training on specific issues. The 
training and development needs of each individual Director are 
assessed and discussed as part of the annual Board performance 
evaluation process. The Board encourages appropriate training, 
and regular updates and refresher sessions are provided by 
the Company Secretary and the Company’s legal advisers and 
auditors, to inform the Board or relevant Committees of important 
changes in legislation, regulation and best practice. In particular, 
prior to the Company’s move up to the Premium segment of the 
London Stock Exchange during the year, the Board was provided 
with training and comprehensive materials in relation to the 
UK Corporate Governance Code and the Company’s continuing 
obligtions under the UK Listing Rules.

Annual Report and Accounts 2019  /  62

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsPerformance evaluation

The Directors completed a detailed Board performance evaluation 
questionnaire as part of the annual performance evaluation 
process. Each questionnaire was analysed and a summary of 
the results and the Board’s performance was presented to the 
Board for discussion. The Board considers this exercise to be of 
significant value, and focus is placed on reviewing the quality 
of information provided to the Board at the Board’s discussions, 
the effectiveness of the Board, the composition of the Board, 
including the skillset of the various Directors, highlighting 
whether there are any gaps in the breadth and depth of the Board 
that should be addressed by the Nomination Committee as part 
of its succession planning, and to ensure that the Board is best 
placed to deliver on its strategic goals and ensure the long term 
sustaintable success of the Company. 

The Board has determined that, going forwards, a performance 
evaluation should be carried out by an external facilitator once 
every three years, as required by the UK Corporate Governance 
Code, with the first performance evaluation to be conducted by 
an external facilitator no later than 2021. 

Summary of performance evaluation

Following an internal performance evaluation carried out in 2018, 
the following main objectives were identified for 2019, together 
with steps taken to address them. 

Greater emphasis needed on, and time devoted to,  
succession planning:

Both the Board and Nomination Committee have actively 
reviewed the senior management structure and the composition 

of the Board during the year. The Board has agreed the 
approach to succession planning for the senior executive team 
and, following the decision of the Nomination Committee to 
strengthen the Board, the recruitment process for an additional 
Non-Executive Director is well advanced.

Managing the step up to Premium listed status:

The Company was re-admitted to the Premium segment of the 
London Stock Exchange on 1 April 2019. A thorough review of the 
Group’s policies, processes and procedures was undertaken prior 
to the move up to Premium Listing, with particular focus on 
risk management, the internal control environment, corporate 
governance and compliance with the Company’s continuing 
obligations under the Listing Rules.

In 2019 an internal performance evaluation was again carried 
out, by way of questionnaire, identifying areas of strength and 
weakness. The questionnaire was structured to provide direct 
comparison with the previous year, allowing the Board to identify 
improving or declining trends and monitor the effectiveness of 
the steps taken to address the previous year’s findings. The 2019 
performance evaluation, which was discussed at the October 
2019 Board meeting, concluded that the Board is highly engaged 
with strong shareholder focus and clear alignment to vision and 
strategy, making for constructive and challenging debate. There 
is a culture of open communication, mutual trust and respect for 
each other’s opinions and industry knowledge. The Board also 
agreed on the following actions for the forthcoming year:

Objectives for 2020

Steps to be taken during 2020

Continued focus on 
succession planning  
and diversity

To continue the recruitment of additional Non-Executive Director(s), particularly with plc or US media 
experience, and to monitor and review talent development and retention to strengthen and deepen the ELT, 
especially with respect to succession planning for the Executive Directors.  

Review meeting 
processes and timings

Timings and sequencing of Board and Committee meetings to be reviewed to ensure sufficient time for 
deep dives into areas of the business as well as governance issues commensurate with the Company’s 
Premium Listed status.

Director training to  
keep pace with  
Company growth

Leverage external advisors for formal and technical training; adequately timetable internal updates on 
technological and business developments.

Going concern and long term viability statement

Financial covenant compliance

In order to adopt the going concern basis in preparing the Group's 
financial statements, the Directors are required to make an 
assessment of the Group's ability to continue to trade as a going 
concern. After due consideration, the Directors have concluded 
that the Group has adequate resources to continue in operational 
existence for at least 12 months from the date of this report. 

In compliance with section C.2.2 of the 2016 Code, the Directors 
have also assessed the prospects and the viability of the Group 
over a longer period than the 12 months required by the ‘Going 
Concern’ provision, and have chosen a three year period to 30 
September 2022. The viability statement, and the reasons why a 
three year period was considered most appropriate for the Group, 
is set out in the Risk section on pages 35 to 39.

Key covenants are tested quarterly and the Group was in full 
compliance with all covenants at all testing dates during the year. 
The Group has covenants in respect of net debt/bank EBITDA and 
bank EBITDA/interest. Further details are included within note 18 
on pages 132 and 133.

Risk management and internal controls

Details of the Company’s principal and emerging risks and the 
Group’s approach to managing them are set out on pages 35 
to 38. The Board acknowledges that it is responsible for the 
Group’s risk management and internal control, and processes and 
systems. During the year, as part of the step up to Premium Listed 
status, the Board conducted a review of financial, operational, 
legal and compliance risks with the assistance of the Group legal 

63  /  Future plc

 
Relationship and communication with shareholders

We aim to have an open relationship with our shareholders, 
and shareholders can find up-to-date information on Group 
activities on the Company’s website at www.futureplc.com. 
There is a specific Investor Relations section on that site which 
includes links to all of the Group’s public announcements made 
via the Regulatory News Service of the London Stock Exchange, 
including the Company’s latest annual and interim results.

All Directors are available to meet shareholders at the AGM or 
on request by contacting the Chairman or Company Secretary. 
The Executive Directors hold a series of meetings presenting 
the interim and annual results to those shareholders who 
request a meeting in order to update them on the progress 
of the business and gauge their views following the analyst 
presentations of the results, and host an annual capital markets 
day with various senior members of the Group management team 
which has proven to be popular, with 75 investors and analysts 
attending in February 2019. The Chairman offers to meet with key 
shareholders at least annually, and during 2019 he met or spoke 
individually with the Company’s key shareholders on at least 
twelve occasions. The Chairman of the Remuneration Committee 
consulted with representatives of fifteen of the Company’s largest 
shareholders and proxy agencies with regard to the Company’s 
remuneration policy, as is explained in more detail in the Directors 
Remuneration Report on page 86.

In order that all Directors are aware of the views of shareholders, 
each Board pack includes a note of views expressed by 
shareholders during meetings held with Directors or as reported 
to Directors through the Company’s brokers, together with copies 
of analysts’ notes, press articles and other relevant information.

and finance teams and the Executive Leadership Team, to ensure 
that there is a sound system of internal controls in place and that 
these are sufficient to manage (rather than eliminate) those risks 
effectively. No significant failings or weaknesses were identified 
as part of this review and the Committee is comfortable that the 
systems accord with the relevant FRC guidance in respect of this 
area. The Audit Committee regularly receives and reviews risk 
updates from the Executive team.

The internal controls that are in place to ensure effective risk 
management are structured to ensure a timely flow of information 
within the Group and a clear structure of delegated authority and 
responsibility. The main features of the Group’s internal control 
and risk management systems are explained further below.

The Group finance team manages the financial reporting 
process ensuring that there is appropriate control and review 
of the financial information, including the production of the 
consolidated financial statements. Group finance is supported 
by commercial finance and FP&A directors who are responsible 
and accountable for providing information in accordance with the 
Group’s policies and procedures. These have been in place for the 
whole year and were formally documented in the Group’s finance 
manual following the step up to Premium Listed status. 

The Executive Committee holds monthly meetings with senior 
management in order to review financial results, and ensure that 
business and operational issues are explored and addressed in a 
timely manner. The risk register is reviewed and updated at least 
twice a year by the Executive Committee. Further details of the 
procedures that are in place to identify emerging risks, and of how 
these risks are managed and mitigated, are set out in the Risk 
section on pages 35 to 38. This process has been in place for the 
whole year and up to the date of approval of the annual report.

Internal audit

The Audit Committee and the Board have again during 2019 
considered whether there is a need for an internal audit function, 
in particular bearing in mind the increased size and complexity 
of the Group and the Company’s step up to a Premium Listing. It 
was concluded that it is appropriate for internal control reviews to 
be undertaken on a rotational basis by members of the finance 
team, led by an individual reporting directly to the Chair of the 
Audit Committee for this purpose. Accordingly, a divisional 
Finance Director was appointed to this role in February 2019. The 
key areas of the control environment are to be reviewed every 
year, with quarterly meetings held to agree which areas should 
be audited and key controls tested over the course of the year. 
The aim of this exercise is to provide the Committee with comfort 
over the Group’s control environment. The work undertaken in 
this exercise will be shared with the external auditors to enable 
them to leverage, where possible, findings for their external audit. 
The Audit Committee will continue to monitor this process and 
review annually whether or not a dedicated internal audit function 
may be required as Future's business grows in scale, size and 
complexity.

The Board relies on the work detailed above in obtaining comfort 
over the effectiveness of the Group’s internal control systems.  

Whistleblowing and anti-bribery policies

As part of its internal controls, the Group has whistleblowing and 
anti-bribery policies which are updated regularly and published 
on the Group’s intranet to encourage employees to report, in good 
faith, any genuine suspicions of fraud, bribery or malpractice, 
modern slavery and human trafficking in order to identify any 
problems within the Group at an early stage. The whistleblowing 
policy is also designed to ensure that any employee who raises a 
genuine concern is protected. Further information can be found 
in the Corporate Responsibility Report on page 44. 

Annual Report and Accounts 2019  /  64

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements2. AUDIT 
COMMITTEE

Introduction from Audit 
Committee Chairman

Audit fees

The Audit Committee has reviewed the remuneration received 
by PricewaterhouseCoopers LLP for non-audit work conducted 
during the financial year. The fees for non-audit work were 
higher than the audit fee due to work performed in relation to 
acquisitions, and in preparation for the Company moving up to a 
Premium Listing.

For further details regarding fees paid, see note 4 to the financial 
statements on page 123.

Significant financial reporting judgements 

The Audit Committee discussed the key risks and judgements 
with management and the auditors as part of the audit planning 
process in September 2019. At the same time they discussed and 
agreed upon appropriate levels of materiality in the context of the 
anticipated results for the year. As a result of those discussions an 
audit plan was agreed and subsequently executed.

The Board is required to confirm that the Annual Report and 
Financial Statements are fair, balanced and understandable (see 
page 57). To enable the Board to make this declaration, there 
is a year-end review process to ensure the Committee, and the 
Board as a whole, has access to all relevant information and, in 
particular, management’s papers on significant issues faced by 
the Group. The Committee received a summary of key factors 
considered in determining whether the Annual Report is fair, 
balanced and understandable. The Committee, and all other 
Board members, also received drafts of the Annual Report and 
Financial Statements in sufficient time to review and challenge 
the disclosures if necessary. In addition, our auditors, PwC, 
reviewed the consistency between the reporting narrative of the 
Annual Report and the Financial Statements. 

The significant judgements considered in relation to the financial 
statements for the year ended 30 September 2019, which were 
originally identified and discussed as part of the planning process 
referred to above, are set out overleaf and were addressed as 
detailed overleaf:

During the year, the Committee 
has supported the Board on a 
number of significant governance 
matters, including reviewing the 
Company’s polices, practices 
and procedures, and its internal 
control environment in anticipation of its move up to Premium 
Listing, as well as carrying out a regular, robust assessment of 
the principal and emerging risks for the Company. It has also 
played a key role, on behalf of the Board, in the management of 
the audit tender process. This led to the recommendation that 
PricewaterhouseCoopers LLP be re-appointed to serve as the 
Company's auditors for the year ended 30 September 2020 and 
that subsequently, Deloitte LLP should be appointed to serve 
as the Company's auditors with effect from the year ended 30 
September 2021.

This report provides further, detailed information on the work 
undertaken by the Committee during the year.

Member

Alan Newman 
(Chairman from 6 February 2018)

Richard Huntingford 
(Resigned 7 February 2019)

Hugo Drayton

Rob Hattrell 
(From 7 February 2019)

Attendance 
(3 scheduled 
meetings)

3 of 3

1 of 1

3 of 3

2 of 2

1. Richard Huntingford served as acting Chairman from 1 December 2017 until he was 

replaced by Alan Newman on 6 February 2018. He stepped down from the Committee on 7 
February 2019 to ensure that the composition of the Committee would be compliant with 
the provisions of the 2016 UK Corporate Governance code when the Company moved up 
to a Premium Listing. Alan has recent, relevant financial experience and the Committee 
as a whole has experience of and competence in the sectors including media, sales and 
eCommerce, in which the Group operates.

The Audit Committee’s primary objective is to provide effective 
financial governance and monitor the integrity of the Group’s 
financial statements and internal controls.

The Audit Committee meets before the interim and annual results 
announcements and reviews the relevant financial results with the 
executive management team and the external auditors. The Audit 
Committee also meets separately for the purposes of planning the 
audit process, monitoring its effectiveness, reviewing the Group’s 
relationship with the external auditors and undertaking a detailed 
review of the Group’s internal controls and risk management 
systems. It considered whether the 2019 Annual Report was fair, 
balanced and understandable, and advised the Board accordingly. 

The Audit Committee carries out the functions required by rule 
7.1.3 of the Disclosure and Transparency Rules.

65  /  Future plc

Summary of performance 

evaluation

Area of focus

Reporting issue

Role of the Committee

Conclusion / Action taken

Acquisition 
accounting

As outlined on page 5 in 
the Strategic Report, the 
Group has completed a 
number of significant 
acquisitions during the 
year. 

At the request of the Committee the Group engaged 3rd 
party valuations experts to assist in the preparation of 
the purchase price allocation exercises for all significant 
acquisitions. The Committee has reviewed detailed papers 
setting out the acquisition accounting undertaken, 
including purchase price allocations and opening balance 
sheet fair value assessments, (including valuation of 
contingent consideration where relevant) performed for the 
Mobile Nations, cycling titles and SmartBrief acquisitions, 
as well as the finalisation of the fair values assigned to the 
Purch acquisition.

Carrying 
value of 
goodwill and 
long lived 
assets

The 
classification 
of 
exceptional 
items

Tax

The Group has goodwill 
and other intangibles 
totaling £329m on the 
balance sheet at 30 
September 2019. The 
level of goodwill has 
increased significantly 
due to the number 
of acquisitions in the 
year. IAS 36 requires an 
impairment test
to be performed for 
goodwill on an annual 
basis or where there 
is an indication of 
impairment.

Due to the significant 
acquisition-related 
activity a number 
of items (such as 
acquisition or related 
integration costs and 
Premium Listing related 
costs) totaling £3.4m are 
considered exceptional 
in nature.

In the year an additional 
deferred tax asset 
of £6.6m has been 
recognised in respect 
of historic US tax losses. 
The impact on the 
income statement is a 
credit of £6.6m and on 
the balance sheet the 
total deferred tax asset 
recognised in respect of 
losses at 30 September 
2019 is £6.7m (at 30 
September 2018: £2.1m).

A provision for uncertain 
tax positions has also 
been recognised. The 
impact on the income 
statement is a debit 
of £5.2m and on the 
balance sheet a tax 
liability of £5.6m split 
between current and 
deferred tax has been 
recognised (at 30 
September 2018: £nil). 

The net impact of the 
two movements is a 
credit to the income 
statement of £1.4m.

Management prepared a detailed impairment assessment 
of both the UK and US businesses at 30 September 2019 and 
concluded that no impairment was required.

The Committee challenged management’s assessment and 
the assumptions made, which included:

-  Long-term growth rate to perpetuity UK: 3%, US: 3%
-  EBITDA margins assumed UK: 24% to 33%, US: 19%  
    to 21%
-  Discount rate (post-tax) 8.2% (both UK and US) 

Refer to note 12 on page 128 for further information in 
respect of the carrying value of goodwill and long lived 
assets.

The Committee reviewed and challenged information 
provided by management explaining the nature and 
rationale for the inclusion of these items and discussed 
them with the auditors. Refer to note 5 on page 123 for 
further information in respect of exceptional items.

The Group has significant previously unrecognised US tax 
losses brought forward from the years 2007-2016. Of these 
losses £2.1m had been recognised (net of utilisation, tax 
rate changes and foreign exchange movements) at the end 
of FY18. In FY19, the Committee discussed the recognition 
of further US tax losses with the auditors and reviewed 
detailed papers prepared by management at several points 
throughout the year. These papers set out advice received 
from the Group’s external tax advisors in respect of the 
applicable US tax legislation (s382 of the US Tax Code). 
These concluded that although there was a restriction on 
annual loss use, the restricted amount is still very large, and 
that combined with the significant growth and anticipated 
continued profitability of the US business, it is now likely 
that the US profits will be sufficient to enable existing US 
tax losses to be utilised in the foreseeable future. Therefore 
the requirements set out in IAS 12: Income Taxes for the 
recognition of losses as an asset were satisfied as at 30 
September 2019.  

The Committee also discussed the recognition of a provision 
for uncertain tax positions, noting that the Group's higher 
level of profitability increases the probability of uncertain tax 
items being crystallised as liabilities (or in the case of the US, 
reducing the deferred tax asset on losses).

The Committee therefore agreed with the recommendation 
to recognise a provision under IAS 12, applying the 
measurement principles of IFRIC 23. 

For information in respect of the impact of both of these 
items refer to page 129.

The Committee agreed with 
the judgements made by 
management in respect of 
the acquisition accounting 
undertaken during the year 
and the presentation in the 
Group’s results for the year 
ended 30 September 2019.

Refer to note 28 on pages 143 
to 146 for further information 
in respect of the acquisition 
accounting undertaken in  
the year.

The Committee agreed with 
management’s conclusion 
that no impairment is required 
on the basis that there is 
significant headroom on 
both the UK and US goodwill 
and intangibles, even when 
reasonably possible changes 
are made to the underlying 
assumptions and inputs. 

The Committee and 
management will continue 
to closely monitor the level 
of headroom on goodwill 
and other indefinite lived 
intangibles. 

The Committee agreed with 
the conclusion that these 
items should be separately 
presented within exceptional 
items, so as to assist the users 
of the financial statements to 
better understand the results 
of the core operations of the 
Group.

The Committee agreed with 
the recognition of a deferred 
tax asset relating to losses 
and a current and deferred 
tax liability relating to the 
provision for uncertain tax 
positions. The Committee and 
management will continue to 
monitor the appropriateness 
of these judgements in FY20 
and beyond, considering the 
Group's activities and the 
effect on its tax liabilities, and 
developments in applicable 
tax legislation, accounting 
standards and relevant 
guidance, including IFRIC 23.

See page 113 for more 
information in respect of the 
impact of IFRIC 23.

Annual Report and Accounts 2019  /  66

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
 
Five firms, including the incumbent, were invited to participate 
in the tender process, two of which declined to participate due 
to having insufficient resources to dedicate to the process. Each 
firm participating in the tender process was provided with access 
to a data room of key written information and documentation, 
given the opportunity to meet with key senior managers during 
a “carousel day”, and received a list of proposal requirements and 
a description of the selection criteria. Each firm then presented 
to an Audit Tender Panel comprising the members of the Audit 
Committee as voting members, assisted by the Chairman, CEO, 
CFO, Group Finance Director and Group Financial Controller. In 
reaching its conclusions, the Audit Committee took into account 
the presentations made by the firms and their written tender 
documents and along with the advice of the management 
members of the tender panel.

As a result of the tender process, the Audit Committee 
recommended and the Board agreed to recommend to 
shareholders that Deloitte LLP be appointed to succeed 
PricewaterhouseCoopers LLP as the Company's auditors. 
However, the Audit Committee also recommended that due 
to the high level of acquisition integration activities and the 
impending change in Chief Financial Officer in 2019/20 that the 
proposed change of auditor be deferred until the year ended 30 
September 2021. The Board concurred with this recommendation. 
Accordingly, a resolution to re-appoint PricewaterhouseCoopers 
LLP for the year ending 30 September 2020 is being proposed 
to shareholders at the 2019 AGM (to be held in February 2020). A 
resolution to appoint Deloitte LLP as auditors for the year ending 
30 September 2021 will be proposed to shareholders at the 
Company's AGM to be held early in 2021.

As a result of carrying out the tender process during 2019, 
the Company confirms that it has complied with the terms 
of The Statutory Audit Services for Large Companies Market 
Investigation (Mandatory Use of Competitive Tender Processes 
and Audit Committee Responsibilities) Order 2014 (the Order) 
since moving up to Premium Listing. In addition to requiring 
mandatory audit re-tendering at least every ten years for FTSE 350 
companies, the Order provides that only the Audit Committee, 
acting collectively or through its Chair, and for and on behalf of 
the Board is permitted:

• to the extent permissible in law and regulation, to negotiate       
and agree the statutory audit fee and the scope of the 
statutory audit; 

• to initiate and supervise a competitive tender process; 

• to make recommendations to the Directors as to the auditor 
appointment pursuant to a competitive tender process; 

• to influence the appointment of the audit engagement 
partner; and 

• to authorise an auditor to provide any non-audit services to 
the Group, prior to the commencement of those non-audit 
services.

Alan Newman
Chairman of Audit Committee

Auditors’ independence and effectiveness

The Audit Committee monitors the Company’s safeguards 
against compromising the objectivity and independence of the 
external auditors by performing an annual review of non-audit 
services provided to the Group and their cost, reviewing whether 
the auditors believe there are any relationships that may affect 
their independence and obtaining written confirmation from the 
auditors that they are independent. The Committee has reviewed 
the Group’s audit independence policy and is comfortable that it 
aligns to the Financial Reporting Council’s latest guidance.

The Group’s Audit Independence Policy is intended to put in place 
appropriate controls for the approval and engagement of any 
non-audit assignments according to the nature and value of the 
work, to safeguard audit objectivity and independence. Non-
audit services are normally limited to assignments that are closely 
related to the annual audit or where the work is of such a nature 
that a detailed understanding of the Group is necessary. The FRC 
Ethical Standard sets out the permissible non-audit services that 
external auditors can perform, and PricewaterhouseCoopers 
LLP ensures that all requests from the Group to provide non-
audit services, to any PricewaterhouseCoopers LLP office, 
are considered in the context of the Group’s policy and 
PricewaterhouseCoopers LLP's own ethical standards. All services 
undertaken by the external auditor require approval from the 
Committee before the commencment of any work. Full disclosure 
of audit and non-audit fees paid in the year ended 30 September 
2019 are set out in note 4 to the financial statements on page 123.

For the financial year ended 30 September 2019, the Audit 
Committee has conducted its review of the auditors’ 
independence and concluded that no conflict of interest exists 
between PricewaterhouseCoopers LLP’s audit and non-audit 
work, and that their involvement in non-audit matters, was the 
most effective way of conducting the Group’s business during  
the year.

Following conclusion of the 2018 audit, key members of the 
Company’s finance team and management who were directly 
involved in the audit process provided verbal feedback to 
the Chairman of the Audit Committee on the audit process, 
including audit planning, interaction with management and the 
finance team, their understanding of the business, their audit 
methodology and the robustness of their challenges around 
management’s judgements. No significant concerns were raised 
as part of this process.

For the 2019 audit, the Audit Committee has established a 
questionnaire for key members of the Company’s finance team 
and management involved in the audit process to complete to 
provide their feedback to the Audit Committee. No significant 
concerns were raised as part of this process. 

Auditors' appointment policy and tender process

During the year, the Audit Committee reviewed its policy for 
the appointment of external auditors. The Committee took into 
account that the Company's inclusion in the FTSE 250 in June 
2019 requires it to comply with statutory rules which specify that 
a competitive tender for audit services must be held at least once 
every ten years. The last full tender process had been conducted 
in 2009. The Audit Committee also recognised that the incumbent 
auditors, PricewaterhouseCoopers had held office since 1999 and 
will be required in any event under CMA rules to relinquish office 
at the latest by the year ended 30 September 2024. The current 
Audit Partner, Katharine Finn, has been in place for two years of 
a five year rotating tenure. The Audit Committee notes however, 
that it, and the Board remain satisfied with the quality of service, 
independence and objectivity of PwC.

The Audit Committee approved and supervised the audit tender 
process, including specifiying the selection criteria setting the 
timetable and approving the tender documents. The Chair of the 
Audit Committee also met the audit partners proposed by each 
firm in order to assess their quality, experience and fit with the 
Company. 

67  /  Future plc

 
 
 
 
Portrait of American musician Cory Wong, 
guitarist with funk rock group Vulfpeck, 
photographed Total Guitar Magazine

Annual Report and Accounts 2019  /  68

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements3. NOMINATION 
COMMITTEE

CEO, current CFO, and COO; aptitude tests; and references. 
Accordingly, Rachel Addison was recommended to the Board 
for appointment as CFO, effective from the completion of the 
acquisition of TI Media, which is expected in Spring 2020. The 
Committee also liaised with the Remuneration Committee in 
setting Rachel Addison’s remuneration, which was made with 
regard to the proposed remuneration policy, as set out on pages 
78 to 86 of the Directors’ Remuneration Report. 

A similar process is being carried out by Heidrick & Struggles in 
the search for an additional Non-Executive Director. It is hoped 
that this process will complete in early 2020.

In these appointments, the Committee is mindful of the diversity 
aspirations and programmes within the Company as a whole, 
details of which are set out in the Corporate Responsibility 
Report on pages 41 to 45, together with external indicatives 
such as the Hampton-Alexander Review. As noted in the report, 
two of the most senior leadership positions in the Company are 
held by women, with the ELT reflecting a similar ratio. As part 
of the succession planning referred to above, the Committee 
is committed to ensuring that the Board and ELT as well as the 
company as a whole reflects our audience. 

Following discussion of the skills and contribution of each 
Director, and in conjunction with the Board Performance 
evaluation conducted in October 2019, the Nomination 
Committee supports the proposed re-election of all Directors 
standing for re-election at the AGM in 2020. In line with best 
practice, each Committee member seeking re-election was 
excluded from approving the proposal for their re-election.

Richard Huntingford
Chairman

Introduction from 
Nomination  
Committee Chairman:

During the year, the 
Nomination Committee 
has continued its focus 
on the skillset of, and 
succession planning for, 

the Board. Taking into consideration the Group’s strategy and 
rapid expansion, as well as feedback from the Board’s internal 
performance evaluation review last year, the Committee 
commenced the search for an additional Non-Executive Director 
with relevant US media experience. Additionally, the decision 
by Penny Ladkin-Brand to step down as CFO required the 
Committee to oversee the search for a replacement CFO. Full 
details on both of the search processes can be found below, and 
the Committee was pleased to recommend to the Board the 
appointment of Rachel Addison as CFO following the completion 
of the acquisition of TI Media, which is expected in the Spring 
of 2020. After the year end, the Committee also approved the 
change of Company Secretary, and considered the directors 
proposed for re-election by shareholders at the AGM. 

Member

Richard Huntingford (Chairman)

Hugo Drayton

Alan Newman

Zillah Byng-Thorne

Rob Hattrell 

Attendance 
(3 scheduled 
meetings)

3 of 3

3 of 3

3 of 3

3 of 3
3 of 3

During the year, the Nomination Committee reviewed and 
analysed the composition of the Board and the specific skills and 
attributes that each Director brings to the Board. A skills matrix, 
aligned to the company’s strategy for long term sustainable 
success was developed, and each Director assessed against it. 
Noting in particular the rapid expansion of the Group during the 
year, it was agreed that an additional Non-Executive Director, 
particularly with relevant US media experience, would be a 
useful addition to the Board given the relative size of the US 
within the Group following the recent acquisitions. The matrix 
was again used to benchmark potential candidates for the CFO 
role, following the announcement that Penny Ladkin-Brand 
would be stepping down from the Board to commence a new 
role as Chief Strategy Officer following the completion of the 
acquisition of TI Media.

Accordingly, Heidrick & Struggles was appointed to lead the 
search for the new Non-Executive Director, and Redgrave 
Partners was appointed to lead the search for a new Chief 
Financial Officer. Neither of these search firms has any other 
connection with any of the Directors, or the Company. 
Working with Redgrave Partners, the Committee developed 
a candidate specification and drew up a shortlist of suitable 
candidates who were subject to a three stage process including 
interviews with the Chairman, Chairman of the Audit Committee, 

69  /  Future plc

4. REMUNERATION 
COMMITTEE

See page 71 in the Remuneration Report for details of Directors’ 
meeting attendance and the role of the Committee.

5. CORPORATE 
GOVERNANCE REPORT

This report is approved by the Board of Directors and signed on its behalf by:

Richard Huntingford 
Chairman 
4 December 2019

Annual Report and Accounts 2019  /  70

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsDIRECTORS' 
REMUNERATION 
REPORT

Hugo Drayton
Chair of the Remuneration Committee

Committee membership and key activities undertaken 
during the year

Attendance

Hugo Drayton (Chair)

Alan Newman

Rob Hattrell1

Overall remuneration

Annual base salary review

Annual bonus

Approval of FY18 bonus outcomes

Review and set performance 
conditions and targets for 
FY19 bonus

PSP

Approve vesting of 2015  
PSP awards

Review and set PSP  
performance conditions  
and targets for 2018 PSP 

Approve amendment to PSP rules 
for administrative purposes

Governance and other matters

Approve Implementation Report

Review and approve 
Remuneration Policy

Conduct consultation with 
top 15 shareholders

Review governance trends and 
shareholder themes

Review AGM voting and  
consider appropriate response

Review Committee Effectiveness

✔

Review Committee’s 
appointed advisors

Oct 
2018

Nov
2018

May
2019

Jul  
2019

Sep 
2019

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1. Rob Hattrell was unable to attend the ad-hoc October 2018 meeting due to  
    prior commitments.

71  /  Future plc

As in previous years, this report is split into three sections: (a) 
this Annual Statement; (b) the Policy Report, setting out the 
Group’s remuneration policy (“Policy”) for Executive and Non-
Executive Directors that will apply for the next three years; and 
(c) the Implementation Report, setting out details of Directors’ 
remuneration for the financial years ended 30 September 2019 
and ending 30 September 2020. This year we will be asking 
shareholders to approve a new Policy at our Annual General 
Meeting. The background and rationale for the proposed changes 
are set out below in this Annual Statement.

Performance and Reward in 2019

Future’s financial performance in 2019 has continued to be 
exceptionally strong, with successful execution of the Group’s 
strategy - to deliver growth through audience engagement and 
technology innovation - generating significant growth. Highlights 
from our full year results included £221.5m of revenue, up 70% 
on prior year; £54.5m of adjusted EBITDA, up 163% on prior year; 
and adjusted operating cash inflow, up 191% on prior year. This 
performance is underpinned by ongoing investment in our core 
businesses and has supported our strategic acquisitions to drive 
further growth during the year. Thanks to the cash generative 
nature of our business, the Board was delighted to recommence 
payment of dividends in February 2019.  Future plc’s sustained 
financial over-performance has underpinned the creation of 
significant shareholder value over recent years; a £100 investment 
in Future plc on 30 September 2016 is now (30 September 2019) 
worth £1,167, far exceeding returns from similar investments in the 
FTSE All-Share Media and FTSE 250 indices over the same period 
(£128 and £119, respectively). During this year of significant growth, 
Future plc has also moved up to a Premium Listing, and been 
promoted to the FTSE 250 index.

Our continued ambition to expand the scale and diversification 
of the Group is reflected by a number of further important 
acquisitions this year: Mobile Nations increases our presence 
and position in the technology sector in the US; ProCycling 
and Cyclingnews.com give Future a credible foothold in a new 
(and rapidly growing) specialist community; and, more recently, 
SmartBrief boosts our presence in the B2B sector and enhances 
our proprietary technology capabilities. These acquisitions further 
support the strong progress made against our ambition to 
diversify geographically.  

Reflecting one of Future plc’s core values, the Board and 
Executive leadership team continues to invest heavily in our 
people; collectively we place great emphasis on ensuring that 
our corporate culture supports all employees to achieve their 
full potential. This aim has been supported by the creation, last 

On behalf of the Board, I am delighted 
to present the Directors’ Remuneration 
Report for the financial year ended 30 
September 2019, which includes details 
of proposed changes to our 
Remuneration Policy.

Historic TSR performance

Growth in the value of a hypothetical £100 holding over the 3 years to 30 September 2019

£1,400

£1,300

£1,200

£1,100

£1,000

£900

£800

£700

£600

£500

£400

£300

£200

£100

£0

Sep 2016

Mar 2017

Sep 2017

Mar 2018

Sep 2018

Mar 2019

Sep 2019

Future 

FTSE 250 Index 
(excl. investment trusts)

FTSE All-Share Media 
Index 

year, of a new People and Culture team. Other initiatives include: 
succession planning, talent development, and establishing 
office community teams, to enable employees to create for 
themselves the environment in which they work – which is 
especially important as we integrate new teams who have joined 
the Future family as a result of the M&A activity. We are also 
pleased to announce that, for the year ending 30 September 
2019, we increased the employee Profit Pool bonus to £3,000 per 
person – a one-off event – so all our staff share in the outstanding 
performance to which they have contributed.

In light of this strong financial and operational performance, the 
Committee approved bonus payments of 100% of maximum 

for both the CEO and CFO (150% of salary and 125% of salary 
respectively), of which 50% is deferred into Future plc shares for 2 
years.  Further details are included on page 76.

The performance conditions attached to the remaining 25% 
of PSP awards made to Executive Directors in November 2016 
and February 2017 were tested to 30 September 2019.  Over the 
performance period, the Company’s share price significantly 
exceeded the targets set at grant. Accordingly, these shares will 
vest fully in November 2019, along with the other 75% of the PSP 
awards that vested based on performance in previous financial 
years.  Further details are included on page 76.

Annual Report and Accounts 2019  /  72

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsAs outlined in last year’s report, Executive Directors were granted 
awards under the PSP in November 2018 of 200% of salary for the 
CEO and 167% of salary for the CFO. These awards vest subject 
to the achievement of stretching performance targets, and are 
subject to a two-year holding period that follows the three-year 
vesting period.  Further details are included on page 91.  

The Committee is satisfied that overall pay outcomes in respect 
of the year ended 30 September 2019 are appropriate and reflect 
Future’s exceptional performance over the last 3 years. Our 
remuneration places a significant weighting on variable pay, 
rewarding executives for delivering against stretching short-term 
and long-term targets, aligned with the Company’s strategy.  
The performance-related bonus outcome for the year ended 30 
September 2019 reflects another strong year of profit growth, 
while vesting of the final part of awards granted under the PSP in 
November 2016 and February 2017 – which constitutes the largest 
part of each Executive Director’s single figure of remuneration for 
the year – reflects strong longer-term financial performance, and 
significant value creation for shareholders over the performance 
period.  Accordingly, the Committee has not exercised any 
discretion in relation to the outcome of the variable pay schemes.

Review of the Remuneration Policy

As you may recall, having undertaken a successful rights issue 
and acquisition of Purch, the Committee reviewed and proposed 
a number of changes to Future’s approach on remuneration: 
having consulted with our largest shareholders, we submitted a 
revised Policy to shareholders at the February 2019 AGM. Changes 
included an increase in the maximum PSP opportunity – from 
100% to 200% of salary – as well as the adoption of best practice 
features, such as annual bonus deferral, a mandatory two-year 
holding period on vested PSP shares, and the formal adoption of 
share ownership guidelines.  

While the Policy was approved with a clear majority of over 70% 
of votes cast at the AGM, the Committee recognised the views of 
those shareholders who felt they could not support this resolution, 
or the resolution approving the annual report on remuneration 
for 2018 (which received c.67% support). Reflecting the Board’s 
philosophy on engagement, we committed to consult further 
with shareholders during 2019 and to submit the Remuneration 
Policy for shareholder approval at the February 2020 AGM.  As 
a result, a significant proportion of the Committee’s time this 
year has been spent on reviewing the existing Policy, to ensure 
that it continues to support Future’s strategy while appropriately 
reflecting market and best practice, following the Company’s 
promotion to the FTSE 250. 

In reviewing the Policy, the Committee has been mindful of the 
hugely important role that our Executive team – and especially 
the Executive Directors – plays in Future’s success: their hard 
work, strategic direction and sustained ambition have driven the 
extraordinary value created in recent years for all our shareholders.  
The Committee holds central to its philosophy on executive 
remuneration the principle that Director remuneration should 
be closely aligned with the Company’s performance.  In this 
context, the Committee keeps remuneration under review, and 
has concluded that these appropriately reflect the exceptional 
performance levels that continue to be achieved.  In developing 
the proposed remuneration policy for the next three years, the 
Committee has worked hard to ensure that it maintains a strong 
link between pay and performance (with an opportunity for 
exceptional performance to be appropriately rewarded), is aligned 
to shareholders’ interests, and helps retain, focus and reward our 
critical senior talent over the next phase of Future plc’s journey.  
Zillah Byng-Thorne has established a demonstrable and valuable 
track record as a high performing and high-profile CEO, and on 
behalf of our shareholders we are committed to retaining her 
focus, drive and leadership to achieve yet more success for  
the Company.  

A summary of the headline changes to Future’s proposal 
on remuneration arising from the reviews and shareholder 
consultation is included in the table below:

Element of remuneration Headline changes

Performance-related 
annual bonus

PSP

Pension

Salaries

Board Chair and Non-
Executive Director fees

Increase in maximum bonus 
opportunities from 150% to 200% of salary 
for the Chief Executive and from 125% 
to 150% of salary for the Chief Financial 
Officer, to incentivise and reward even 
stronger performance than currently.

Awards in each of the next three years 
will be expressed as fixed numbers 
of shares, set in the first cycle to be 
equivalent to 200% of salary for the Chief 
Executive and 167% of salary for the Chief 
Financial Officer.  The Committee will 
apply a cap on the number of shares 
granted in future years, to the extent 
that the implied face value on the award 
date exceeds 2x the grant made in 
November 2019 (i.e. 400% of salary for the 
Chief Executive, in line with the current 
exceptional maximum opportunity 
provided for in our policy; and 335% of 
salary for the Chief Financial Officer).

Absolute TSR (i.e. share price plus 
rolled up dividends) will replace the 
current share price target, reflecting the 
recommencement of dividend payments 
to shareholders.

Maximum pension contributions for 
new Executive Directors will be in line 
with the rate offered to the majority of 
employees in the relevant jurisdiction, 
currently 6% in the UK.

Pension contributions for existing 
Executive Directors will be aligned with 
the broader workforce rate within a 
reasonable period of time over the life of 
the new Policy.

CFO salary to be increased to £350,000 
with effect from 1 October 2019.  No 
change to CEO salary.

Moved from triennial to annual 
reviews and introduced flexibility to 
pay additional Committee fees and 
expenses.
Fees to be increased with effect from 1 
March 2020 as follows:
Board Chair: £200,000
Non-Executive Director base fee: £55,000
Additional fees:
Chair of the Audit or Remuneration 
Committees: £10,000
Senior Independent Director: £10,000

The background to, and rationale for, the main changes are as 
follows: 

Annual bonus

Alongside the Executive Director reviews, the Policy on the Board 
Chair fee has been reviewed by the Remuneration Committee, 
and the Policy on Non-Executive Director fees has been reviewed 
by the Board Chair and Chief Executive, to ensure these remain 
appropriate, reflecting the significant increase in responsibilities 
and FTSE 250 market practice. 

The Committee is proposing to increase the maximum annual 
bonus opportunities for the Chief Executive from 150% to 200% 
of salary, and for the Chief Financial Officer from 125% to 150% 
of salary, for FY20. These increases are intended to address the 
competitiveness of our Total Cash (i.e. fixed pay + bonus) reward 
in an increasingly global market for Executive Director talent, 

73  /  Future plc

in a manner that emphasises our commitment to demonstrate 
the strong link between executive pay levels and Future 
plc’s performance. Targets have been set to be appropriately 
stretching. Consistent with the approach adopted last year, 50% of 
any bonus earned will be delivered in Future plc shares released 
only after 2 years.

appropriate, given the likelihood of significant step increases 
every three years and that, accordingly, reviews would now take 
place on an annual basis (in line with all employees).  We are also 
taking this opportunity to introduce market-standard flexibility 
around the payment of additional Committee fees over the life of 
the Policy, and on the reimbursement of expenses.

In relation to the implementation of our policy for FY20, the 
Committee intends that EBITDA will revert to being the sole 
annual bonus measure. During its review of policy, the Committee 
considered introducing other financial and non-financial 
measures.  However, it concluded that the simplicity offered by 
focusing on a single measure outweighs the potential merits (and 
complexities) of introducing additional measures at this time. 
The Committee will retain flexibility in the policy to introduce 
additional measures if it considers this to be helpful or necessary. 
Any such measures would be aligned to Company strategy for 
future years, and we would provide details of any changes at the 
relevant time. As in recent years, it is intended that FY20 EBITDA 
targets be disclosed retrospectively, in the 2020 Annual Report on 
Remuneration, to allow shareholders to make an informed voting 
decision on pay outcomes.  

PSP

The Committee considered the long-term incentive framework 
in detail, and assessed whether alternative approaches (such as 
restricted shares or a value creation plan) would be appropriate 
for Future plc. On balance we agreed that broadly maintaining the 
current design would best support our longer-term strategy and 
would be more straightforward to communicate to stakeholders.

The principal change proposed is to calibrate future PSP awards 
as a fixed number of shares, rather than the current ‘% of salary’ 
approach.  The Committee believes this is a more appropriate 
mechanism, because it rewards share price appreciation and 
penalises share price falls (fixing the face value of awards risks the 
opposite, which we recognise has been a voting issue at a number 
of FTSE companies during 2019).  This approach also reduces 
pressure on base salary levels among participants, and provides 
more visibility on the impact on share dilution of our incentive 
schemes.  The Committee intends to review the number of shares 
awarded every three years.  However, we will continue to operate 
within the exceptional award limits outlined in the existing policy, 
and will cap awards to Executive Directors if the face value on the 
award date were to exceed 2x the face value of the grants made in 
November 2019.

FY20 PSP awards will continue to be based on an equal blend 
of EPS and share price measures.  In a slight change to previous 
years, and reflecting the recent recommencement of dividend 
payments, we propose to replace the element based on share 
price with absolute TSR (i.e. share price plus rolled-up dividends).  
The Committee considers that EPS is an important and well-
accepted measure of Company performance that reinforces 
our strategic objective of achieving profitable growth.  The 
use of absolute TSR is strongly aligned with shareholders, and 
ensures participants are rewarded only if they deliver material 
returns to shareholders over the longer-term. Reflecting on 
market practice, the Committee considered whether adopting 
a relative TSR measure would be appropriate for Future plc at 
this time.  However, it was concluded that the Company’s unique 
business structure – and a lack of direct, listed competitors – 
would make comparisons (and therefore target setting) difficult, 
would increase the complexity of the scheme, and would reduce 
line-of-sight and the motivational effectiveness of the PSP for all 
participants.  

Details of how the Committee intends to implement the new 
Remuneration Policy in respect of all elements of the package are 
included in the Implementation Report, with a summary provided 
in the overview table on page 75.  

Board Chair and Non-Executive Director fees

The Policy for Non-Executive Director fees was considered in light 
of Future’s promotion to the FTSE 250 and upgrade to a Premium 
Listing. It was resolved that triennial fee reviews were no longer 

Board Director remuneration levels

As covered by our current and proposed remuneration policies, 
Board director remuneration levels are reviewed periodically to 
ensure that they reflect role size and responsibilities, individuals’ 
performance and contribution, and the scale and complexity of 
the business.  The Committee (and, in relation to NED fee levels, 
the Chairman and Executive Directors) reviewed pay levels as 
part of the broader review of policy.  The Future plc of today has 
strong foundations for future success, an impressive performance 
track record in recent years (resulting this year in a return to the 
Premium Segment and entry into the FTSE 250 index), and its 
scale and complexity have increased as Future has transformed 
into a global multi-platform media business.  The scope, scale and 
responsibilities of the Board (as well as across other organisation 
levels more broadly) have increased materially, and the 
Committee concluded that it would be appropriate at this time to:

   Increase the Chairman’s fee to £200,000 per annum with effect 
from 1 March 2020 (last reviewed in 2017). Whilst this represents 
a significant increase on the current fee rate, the Committee has 
sought to reflect the significant additional complexity and time 
commitment required of the role (increased for the Board Chair 
from 40 days to 60 days) and the related workload this entails; 
and

   Increase the CFO’s salary to £350,000 per annum with effect 
from 1 October 2019 (last reviewed in 2017).  In making this 
decision, the Committee took into account the Group’s 
performance, pay of equivalent roles within comparable 
companies, performance and pay.

Notwithstanding that the same principles apply to the 
remuneration of the CEO, as agreed in 2019 the CEO’s salary will 
next be reviewed for FY21.

In considering similar factors, the Board Chair and Chief Executive 
resolved to normalise the base fee for Non-Executive Directors, 
as well as the standard additional fees for the Senior Independent 
Director and/or chairing Board Committees. In all cases, the 
intention is that fee increases in future will normally be aligned 
with the increase applied to the workforce of the Group.

Conclusion

I would like to thank the many shareholders who have taken time 
in recent weeks to meet with me, in person and by telephone.  I 
have engaged directly with each of our largest 15 shareholders.  
The feedback I have heard has been gratefully received by the 
Committee and our advisors, and has helpfully informed our 
deliberations and conclusions in this sensitive, important part of 
our directorial duties.

These are exciting times at Future plc. Against a background of 
political and economic uncertainty and a tough media landscape 
– Future’s leadership team continues to focus on a winning 
strategy, and to work hard on behalf of all shareholders. I hope 
that you will be satisfied with the proposals that your Committee 
has produced, and that you will continue to support the Company 
as it seeks further growth and new, profitable business.

Hugo Drayton
Chair of the Remuneration Committee
4 December 2019

Annual Report and Accounts 2019  /  74

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
Overview of proposed Executive Director Remuneration Policy and implementation

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FY19

Overview of new policy

FY20

Salaries effective 1 October 2018, as    
follows:

• CEO = £475,000

• CFO = £275,000 

See page 88

Reviewed from time to time, with 
reference to salary levels for similar roles 
at comparable companies, to individual 
contribution to performance; and to the 
experience of each Executive

• CEO base salary to remain at £475,000

• CFO base salary increased to £350,000 

with effect from 1 October 2019 

See page 80

See page 95

In line with policy

For existing Executive Directors: 
company pension contributions will be 
aligned with the broader workforce rate 
within a reasonable period of time over 
the life of the new Policy

For new Executive Director appointees: 
company pension contributions will be 
aligned with the majority of employees in 
the relevant jurisdiction, currently 6% of 
salary in the UK

Benefits typically consist of the provision 
of a company car or a car allowance, and 
private health care insurance

No change to pension contributions or 
benefits for FY20

See page 91

See page 80

See page 95

Annual bonuses of 100% of maximum for 
each Executive Director based on strong 
EBITDA and EPS performance:

• CEO = 150% of salary (£712,500)

• CFO = 125% of salary (£343,750)

Bonuses to be paid 50% in cash in 
November 2019 and 50% in Future  
shares, deferred for two years 

Maximum annual bonus opportunity of 
200% of salary

Performance measures based primarily 
on financial metrics but may include 
non-financial metrics and/or individual 
objectives if deemed appropriate

50% of bonus earned is deferred in  
Future shares for two years

Malus and clawback provisions apply

CEO bonus opportunity to be increased 
to 200% of salary

CFO bonus opportunity to be increased 
to 150% of salary 

FY20 bonuses to be based entirely  
on EBITDA

See page 89

See page 80

See page 95

Final 25% of PSP awards granted in 
November 2016 and February 2017  
vested at 100% based on Future’s  
share price performance

Fixed number of shares awarded in each 
of the next three years (subject to an 
overall cap of 400% of salary at the time 
of grant for the Chief Executive; 335% of 
salary for Chief Financial Officer)

Awards of 200% and 167% of salary to 
be made to the Chief Executive and 
Chief Financial Officer respectively in 
November 2019, with the number of 
shares to be fixed for the next two grants

Awards vest subject to performance over 
a three-year period.  Vested shares are 
subject to an additional two-year  
holding period

Performance to be measured over the 
period 1 October 2019 to 30 September 
2022 against EPS (50%) and absolute TSR 
(50%)

Malus and clawback provisions apply

Two-year holding period will apply to  
vested shares

See page 90

See page 80

See page 95

75  /  Future plc

 
 
 
 
 
2019 REMUNERATION 
AT A GLANCE

2019 Single Figure of remuneration for Executive Directors 

£’000

Salary

Benefits

Pension

Total fixed

Zillah Byng-Thorne

Penny Ladkin-Brand

475

325

17

15

71

41

563

381

Annual 
bonus

713

344

PSP

4,402

3,144

Total 
variable

Total 
remuneration

5,115

3,488

5,678

3,869

2019 Annual Bonus outcomes

Measure

Weighting

Threshold

Stretch target
(100% payout)

Actual

Achievement

Adjusted EBITDA

Adjusted EPS

75%

25%

No payment below stretch target

No payment below stretch target

£33m

27.6p

£54.5m

50.1p

100%

100%

Executive

Zillah Byng-Thorne

Penny Ladkin-Brand

Overall 
Achievement

Maximum bonus

Bonus earned1

100%

100%

150% of salary

125% of salary

£712,500

£343,750

1 To be paid 50% in cash and 50% in deferred shares

PSP vesting to 30 September 2019

Measure

Share price

Weighting

100%

Maximum
(100% vesting)

300p

Actual

1,105p

Achievement

100%

Executive

Achievement

Interests vesting1

Date vesting

Value realised2

Zillah Byng-Thorne

Penny Ladkin-Brand

100%

100%

155,668

155,668

111,191

111,191

November 2016

February 2017

November 2016

February 2017

23 November 2019

£4,402,291

23 November 2019

£3,144,489

1 Representing the final 25% of LTIP awards granted in November 2016 and February 2017, vesting of which was dependent on share price performance to 30 September 2019.  
  See page 90 for further details
2 Based on share price at vesting on 23 November 2019 of 1,414p

Annual Report and Accounts 2019  /  76

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
Time horizon of our remuneration structure for FY20

September 
2019

September 
2020

September 
2021

September 
2022

September 
2023

September 
2024

September 
2025

Fixed pay

Paid 
monthly

Cash

50% paid 
in cash 
following 
year end

Performance-
related bonus

Performance 
measured 
over 
financial 
year

Deferred 
shares

50% deferred 
in shares for 
2 years

Release

PSP

Performance measured 
over 3 financial years

Vest

Release

2-year mandatory 
holding period

This report has been prepared in accordance with the provisions 
of the Companies Act 2006 and Schedule 8 of the Large and 
Medium-sized Companies and Groups (Accounts and Reports) 
Regulations 2008 (as amended). It also meets the requirements 
of the UK Listing Authority’s Listing Rules and the Disclosure and 
Transparency Rules.

In accordance with the Regulations, the following sections of the 
Remuneration Report are subject to audit: the Single total figure 
of remuneration for Directors and accompanying notes  
(page 88), Scheme interests awarded during the financial year 
(page 91), Payments to past directors (page 93), Payments for loss 
of office (page 93) and the statement of directors’ shareholdings 
and share interests (page 93). The remaining sections of the 
report are not subject to audit.

The Committee is seeking shareholder approval for a new 
remuneration policy at the 2020 AGM.  A summary of the 
principal changes compared to the previously approved policy 
is provided in the Annual Statement above, and identified in the 
relevant sections below.

77  /  Future plc

REMUNERATION 
POLICY REPORT

The Group aims to balance the need to attract, retain and 
motivate Executive Directors and other senior executives of an 
appropriate calibre with the need to be cost effective, whilst 
at the same time rewarding exceptional performance. The 
Committee has designed a remuneration policy that balances 
those factors, taking account of prevailing best practice, 
investor expectations and the level of remuneration and pay 
awards made generally to employees of the Group. 

In determining the level and make-up of Executive Directors’ 
remuneration, the Committee carefully considers the following 
principles:

  Remuneration packages offered to Executive Directors should
be competitive with those available for comparable roles in 
high-growth companies and companies operating in similar 
markets, on a similar scale and with a similar culture to Future. 
They should be sufficiently competitive so as to attract, retain 
and motivate high calibre Directors to perform at the highest 
levels, whilst at the same time ensuring that recruitment 
and remuneration expenditure is not excessive and that 
remuneration does not encourage excessive risk-taking. 

  The interests of Executive Directors should be aligned with
those of shareholders by ensuring that a significant 
proportion of remuneration is linked to Group performance.

  Remuneration packages and employment conditions of 
Executive Directors should be considered in conjunction 
with both those of key senior managers (keeping succession 
planning in mind) and all employees in the Group in order to 
achieve a consistent remuneration policy across the Group. 

  The Committee should retain overarching discretion to adjust 
performance-related elements of remuneration to ensure 
alignment of pay with performance and that there is no 
reward for failure – whether financial or operational.

  Above all, Executive Director remuneration should support 
the strategy, values and culture of the Group. Pay should be 
simple and easy to understand, with all aspects clear and 
openly communicated to stakeholders and in alignment with 
pay philosophies across the Group.

This section of the report sets out the policy for Executive 
Directors which the Company is asking shareholders to approve 
at the February 2020 AGM. It is intended that the revised policy 
will come into effect from that date.

Annual Report and Accounts 2019  /  78

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsSalary increases shall generally reflect market 

conditions, performance of the individual, new 

challenges or a new strategic direction for  

the business. 

There may be occasions when the Committee 

needs to recognise circumstances including, but not 

limited to: an individual’s development in the role, a 

change in the responsibility and/or complexity of the 

role. In these circumstances, the Committee may 

award a higher annual increase than the average 

for the workforce, the rationale for which will be 

explained to shareholders in the Annual Report on 

Remuneration.

The Company shall continue to provide benefits 

to Executive Directors at similar levels; where 

insurance cover is provided by the Company, that 

cover shall be maintained at a similar level and the 

Company shall pay the then current market rates 

for such cover.

annual salary.

Total cost annually shall not exceed 15% of basic 

Policy table – Executive Directors 

Element

Operation

Objective & link to strategy

Max. potential value

Performance measures

Policy changes for FY20

Basic annual salary

Basic annual salary is paid in 12 equal monthly instalments during the year 
and is reviewed annually. When assessing the level of basic annual salary, the 
Committee takes into account performance, market conditions, remuneration 
of equivalent roles within comparable companies, the size and scale of the 
business and pay in the Group as a whole. 

To recruit, retain and motivate individuals 
of high calibre, and reflect the skills, 
experience and contribution of the relevant 
Director.

Not applicable.

None.

Benefits

Current benefits available to Executive Directors are car allowance, permanent 
health insurance, healthcare and life assurance. Additional benefits may be 
offered if deemed appropriate.

To ensure broad competitiveness with 
market practice.

Not applicable.

None.

Pension

The Company shall make a contribution up to a maximum percentage of 
basic annual salary.

To  ensure alignment with the wider 
workforce and broad competitiveness with 
market practice.

Pension contributions for existing Directors will be 

aligned with the broader workforce rate within a 

reasonable period of time over the life of the  

new Policy.

Not applicable.

For Directors appointed from 1 October 2019, the 

maximum contribution will be aligned to that 

offered to the majority of employees in the relevant 

jurisdiction at the time of appointment (currently 6% 

in the UK).

Outlined intention to reduce existing 

Directors’ pension contributions over time.

Confirmation that Directors appointed 

from 1 October 2019 will have a pension 

contribution that is aligned with the wider 

workforce in the relevant jurisdiction.

All-employee share 
plans

The Company operates a Share Incentive Plan (“SIP”) in the UK which 
qualifies for tax benefits.

The Committee retains discretion to allow Executive Directors to participate in 
the SIP on the same terms as other employees.

To  encourage share ownership by 
employees and align their interests with 
those of the shareholders.

The maximum participation levels for all-employee 

share plans will be the limits set out in UK tax 

Not applicable.

legislation.

None.

Targets are set annually by the Committee, based on: 

(i) financial performance against budget and, at the Committee’s discretion,
(ii) individual subjective performance targets which are determined for each 
Executive Director.  

The Committee retains discretion to set the financial targets based on the 
performance during the previous financial year and the budget for the 
forthcoming year, and performance of the individual against their specific 
subjective performance targets. 

50% of any performance-related bonus earned will be delivered by way of a 
deferred share award, which will only vest two years after the award date. 

A payment equal to the value of dividends which would have accrued on 
deferred awards may be made following the release of awards to participants, 
either in the form of cash or as additional shares. 

Payments and awards in relation to the performance-related bonus are 
subject to malus and clawback provisions, further details of which are 
included as a note to the policy table.

Annual awards of conditional shares or nil-cost options to Executive Directors. 

The scheme rules allow the Committee discretion to change the performance 
targets and the Committee shall be entitled to exercise its discretion to 
change performance criteria to the extent that it reflects market practice 
and/or the Committee considers alternative performance targets to be more 
appropriate to the business. 

A payment equal to the value of dividends which would have accrued on 
vested awards may be made following the release of awards to participants, 
either in the form of cash or as additional shares. 

Awards under the PSP are subject to malus and clawback provisions, further 
details of which are included as a note to the policy table.

Designed to reward delivery of shareholder 
value and implementation of the Group’s 
strategy.

Designed to reward delivery of shareholder 
value in the medium-to-long term.

Performance- 
related bonus

Long-term 
share-based 
incentive

79  /  Future plc

For both the Chief Executive and Chief Financial 

Officer the Committee retains discretion to 

vary the potential total maximum bonus, the 

weighting of the variable elements and the 

stretch of the targets in order to incentivise or 

recruit Executive Directors, provided that the total 

maximum potential bonus for any one year shall 

not exceed 200% of basic annual salary and that 

the maximum bonus shall only be payable for 

outperformance of stretching targets. 

Target performance will typically deliver up to 50% 

of maximum bonus, with threshold performance 

typically paying up to 25% of maximum bonus.

The performance measures, relative weightings 

and targets are set annually by the Committee. 

Details of the measures and their relative 

weightings are disclosed annually in the 

Directors’ remuneration report with the targets 

Maximum bonus opportunities increased 

disclosed, provided they are not deemed to be 

from 150% to 200% of salary for the Chief 

commercially sensitive. The Committee retains 

Executive, and from 125% to 150% of salary 

discretion to adjust the targets if events occur 

for the Chief Financial Officer.

Clarification that dividends may accrue and 

be paid in respect of deferred share awards.

which lead it to conclude that they are no  

longer appropriate.

The Committee also retains discretion to adjust 

the outcome of the performance-related bonus 

for any performance measure if it considers that 

to be appropriate.

Awards expressed as a fixed number of shares for 

each of the next 3 cycles:

For the Chief Executive, such number of shares 

equivalent to 200% of salary for the first award, and 

fixed at that number for the following two cycles.

For the Chief Financial Officer, such number of 

shares equivalent to 167% of salary for the first award, 

and fixed at that number for the following two 

cycles.

Whilst the intention is to review the number 

of shares awarded only every three years, the 

Committee would nevertheless reduce the number 

of shares granted if the implied % of salary due to be 

awarded would exceed 2x the November 2019 grant 

values.  The overall cap is therefore 400%  

of salary.

Performance targets are set annually by the 

Committee and disclosed annually in the 

Directors’ remuneration report, provided they are 

not deemed to be commercially sensitive. 

At the end of the three-year performance  

to expressing awards as a fixed number of 

period, the Committee will assess performance 

shares (subject to overall 400% of salary cap). 

against the targets set and determine, in its 

absolute discretion, the overall level of vesting  

Clarification that awards may be structured as 

of the award. 

conditional share awards or nil-cost options. 

Change in granting approach from % of salary 

Under each measure, threshold performance will 

Clarification that dividends may accrue and 

generally result in up to 25% of maximum vesting 

be paid in respect of vested awards.

for that element. 

Awards are subject to a mandatory two-year 

holding period following the end of a three-year 

vesting period. 

 
 
 
 
 
Policy table – Executive Directors 

Element

Operation

Objective & link to strategy

Max. potential value

Performance measures

Policy changes for FY20

Basic annual salary

Committee takes into account performance, market conditions, remuneration 

experience and contribution of the relevant 

Basic annual salary is paid in 12 equal monthly instalments during the year 

To recruit, retain and motivate individuals 

and is reviewed annually. When assessing the level of basic annual salary, the 

of high calibre, and reflect the skills, 

of equivalent roles within comparable companies, the size and scale of the 

Director.

business and pay in the Group as a whole. 

Benefits

Current benefits available to Executive Directors are car allowance, permanent 

health insurance, healthcare and life assurance. Additional benefits may be 

offered if deemed appropriate.

To ensure broad competitiveness with 

market practice.

Salary increases shall generally reflect market 
conditions, performance of the individual, new 
challenges or a new strategic direction for  
the business. 

There may be occasions when the Committee 
needs to recognise circumstances including, but not 
limited to: an individual’s development in the role, a 
change in the responsibility and/or complexity of the 
role. In these circumstances, the Committee may 
award a higher annual increase than the average 
for the workforce, the rationale for which will be 
explained to shareholders in the Annual Report on 
Remuneration.

The Company shall continue to provide benefits 
to Executive Directors at similar levels; where 
insurance cover is provided by the Company, that 
cover shall be maintained at a similar level and the 
Company shall pay the then current market rates 
for such cover.

Total cost annually shall not exceed 15% of basic 
annual salary.

Not applicable.

None.

Not applicable.

None.

Pension

basic annual salary.

The Company shall make a contribution up to a maximum percentage of 

To  ensure alignment with the wider 

workforce and broad competitiveness with 

market practice.

Pension contributions for existing Directors will be 
aligned with the broader workforce rate within a 
reasonable period of time over the life of the  
new Policy.

Not applicable.

All-employee share 

plans

The Company operates a Share Incentive Plan (“SIP”) in the UK which 

qualifies for tax benefits.

To  encourage share ownership by 

employees and align their interests with 

The Committee retains discretion to allow Executive Directors to participate in 

those of the shareholders.

For Directors appointed from 1 October 2019, the 
maximum contribution will be aligned to that 
offered to the majority of employees in the relevant 
jurisdiction at the time of appointment (currently 6% 
in the UK).

The maximum participation levels for all-employee 
share plans will be the limits set out in UK tax 
legislation.

Not applicable.

None.

Outlined intention to reduce existing 
Directors’ pension contributions over time.

Confirmation that Directors appointed 
from 1 October 2019 will have a pension 
contribution that is aligned with the wider 
workforce in the relevant jurisdiction.

Performance- 

related bonus

Designed to reward delivery of shareholder 

value and implementation of the Group’s 

the SIP on the same terms as other employees.

Targets are set annually by the Committee, based on: 

(i) financial performance against budget and, at the Committee’s discretion,

(ii) individual subjective performance targets which are determined for each 

Executive Director.  

The Committee retains discretion to set the financial targets based on the 

performance during the previous financial year and the budget for the 

forthcoming year, and performance of the individual against their specific 

subjective performance targets. 

50% of any performance-related bonus earned will be delivered by way of a 

strategy.

deferred share award, which will only vest two years after the award date. 

A payment equal to the value of dividends which would have accrued on 

deferred awards may be made following the release of awards to participants, 

either in the form of cash or as additional shares. 

Payments and awards in relation to the performance-related bonus are 

subject to malus and clawback provisions, further details of which are 

included as a note to the policy table.

Annual awards of conditional shares or nil-cost options to Executive Directors. 

The scheme rules allow the Committee discretion to change the performance 

targets and the Committee shall be entitled to exercise its discretion to 

change performance criteria to the extent that it reflects market practice 

and/or the Committee considers alternative performance targets to be more 

appropriate to the business. 

A payment equal to the value of dividends which would have accrued on 

vested awards may be made following the release of awards to participants, 

either in the form of cash or as additional shares. 

Awards under the PSP are subject to malus and clawback provisions, further 

details of which are included as a note to the policy table.

Long-term 

share-based 

incentive

Designed to reward delivery of shareholder 

value in the medium-to-long term.

For both the Chief Executive and Chief Financial 
Officer the Committee retains discretion to 
vary the potential total maximum bonus, the 
weighting of the variable elements and the 
stretch of the targets in order to incentivise or 
recruit Executive Directors, provided that the total 
maximum potential bonus for any one year shall 
not exceed 200% of basic annual salary and that 
the maximum bonus shall only be payable for 
outperformance of stretching targets. 

Target performance will typically deliver up to 50% 
of maximum bonus, with threshold performance 
typically paying up to 25% of maximum bonus.

The performance measures, relative weightings 
and targets are set annually by the Committee. 
Details of the measures and their relative 
weightings are disclosed annually in the 
Directors’ remuneration report with the targets 
disclosed, provided they are not deemed to be 
commercially sensitive. The Committee retains 
discretion to adjust the targets if events occur 
which lead it to conclude that they are no  
longer appropriate.

The Committee also retains discretion to adjust 
the outcome of the performance-related bonus 
for any performance measure if it considers that 
to be appropriate.

Maximum bonus opportunities increased 
from 150% to 200% of salary for the Chief 
Executive, and from 125% to 150% of salary 
for the Chief Financial Officer.

Clarification that dividends may accrue and 
be paid in respect of deferred share awards.

Awards expressed as a fixed number of shares for 
each of the next 3 cycles:

For the Chief Executive, such number of shares 
equivalent to 200% of salary for the first award, and 
fixed at that number for the following two cycles.

For the Chief Financial Officer, such number of 
shares equivalent to 167% of salary for the first award, 
and fixed at that number for the following two 
cycles.

Whilst the intention is to review the number 
of shares awarded only every three years, the 
Committee would nevertheless reduce the number 
of shares granted if the implied % of salary due to be 
awarded would exceed 2x the November 2019 grant 
values.  The overall cap is therefore 400%  
of salary.

Performance targets are set annually by the 
Committee and disclosed annually in the 
Directors’ remuneration report, provided they are 
not deemed to be commercially sensitive. 

At the end of the three-year performance  
period, the Committee will assess performance 
against the targets set and determine, in its 
absolute discretion, the overall level of vesting  
of the award. 

Change in granting approach from % of salary 
to expressing awards as a fixed number of 
shares (subject to overall 400% of salary cap). 

Clarification that awards may be structured as 
conditional share awards or nil-cost options. 

Under each measure, threshold performance will 
generally result in up to 25% of maximum vesting 
for that element. 

Clarification that dividends may accrue and 
be paid in respect of vested awards.

Awards are subject to a mandatory two-year 
holding period following the end of a three-year 
vesting period. 

Annual Report and Accounts 2019  /  80

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
 
 
 
Malus and clawback

Payments and awards under the performance-related bonus 
and PSP are subject to malus and clawback provisions which 
can be applied to both vested and unvested awards.  Malus and 
clawback provisions will apply for a period of at least two years 
after payment or vesting.  Circumstances in which malus and 
clawback may be applied include a material misstatement of 
the Company’s financial accounts, fraud or gross misconduct 
on the part of the award-holder or an error in calculating the 
award vesting outcome.  

Participants in the performance-related bonus and PSP are 
required to acknowledge their understanding and acceptance 
of the malus and clawback provisions as a pre-condition to 
participating in these schemes.  The Committee is satisfied  
that the malus and clawback provisions are appropriate  
and enforceable. 

Pay for performance scenarios

The charts opposite provide an illustration of the potential 
future reward opportunities for the Chief Executive and Chief 
Financial Officer, and the potential split between the different 
elements of remuneration under four different performance 
scenarios: ‘Minimum’, ‘Target’, ‘Maximum’ and ‘Maximum 
(including share price appreciation on PSP awards)’.  

Potential reward opportunities are based on Future’s 
remuneration policy, applied to the base salary effective 1 
October 2019. The performance-related bonus and PSP are 
based on the maximum opportunities set out under the 
remuneration policy for normal circumstances. Note that 
the PSP awards granted in a year do not normally vest until 
the third anniversary of the date of grant (and are thereafter 
subject to a 2-year holding period), and the projected value is 
based on the face value at award rather than vesting (i.e. the 
scenarios exclude the impact of any share price movement over 
the period). The exception to this is the final scenario which, in 
line with the requirements of The Companies (Miscellaneous 
Reporting) Regulations 2018, illustrates the maximum outcome 
assuming share price appreciation for the purpose of PSP value.  
We have assumed 52% share price growth, consistent with  
the maximum absolute TSR target applying to the FY20  
awards, rather than the 50% assumption outlined in the 
reporting regulations.

The ‘Minimum’ scenario reflects base salary, pension and 
benefits (i.e. fixed remuneration) which are the only  
elements of the Executive’s remuneration packages not  
linked to performance.

The ‘Target’ scenario reflects fixed remuneration as above, plus 
performance-related bonus payout of 50% of maximum and 
PSP threshold vesting at 25% of maximum award.

The ‘Maximum’ scenario is shown on two bases: excluding and 
including the impact of share price appreciation on the value 
of PSP outcomes.  In both cases, the scenario includes fixed 
remuneration and full payout of all incentives, with the final 
scenario also including the impact of a 52% increase in Future’s 
share price on the value of the PSP.  

Notes to the Policy table

For the avoidance of doubt, in approving this Directors' 
Remuneration Policy, authority is given to the Company to 
honour any commitments entered into with current or former 
directors under a previous Policy (such as the vesting or 
exercise of past share awards).

Performance measure selection and approach  
to target setting

Measures used under the performance-related bonus and PSP 
are selected annually to reflect the Group’s main short- and 
long-term objectives and can reflect both financial and non-
financial priorities, as appropriate. 

The Committee considers that EBITDA and EPS (used in both 
the performance-related bonus and PSP respectively) are 
important and well-accepted measures of the Company’s 
performance that reinforce the strategic objective of 
achieving profitable growth. The use of absolute TSR in the 
PSP is strongly aligned with shareholders and ensures that 
executives are rewarded only if they deliver material returns to 
shareholders over the longer-term. More generally, the focus on 
absolute performance measures reflects the Company’s unique 
business structure and lack of direct competitors which would 
make comparisons (and therefore target setting) difficult.

Targets applying to the performance-related bonus and PSP are 
reviewed annually at the start of each cycle, based on a number 
of internal and external reference points. Performance targets 
are set to be stretching but achievable, with regard to the 
particular strategic priorities and the economic environment 
in a given year.  Targets for the performance-related bonus are 
typically not disclosed in advance due to commercial sensitivity 
but will typically be retrospectively disclosed in full following 
the year end to the extent that such commercial sensitivity 
concerns no longer apply.  The Committee will look to disclose 
PSP targets prospectively subject to the same considerations 
around commercial sensitivity.

Remuneration for other employees

All employees of the Group receive a basic annual salary, 
benefits, pension and annual bonus (subject to financial 
performance). The maximum value of remuneration packages 
is based on the seniority and responsibilities of the relevant role. 
Discretionary share incentives are awarded to the Executive 
Directors, other senior executives, and certain key individuals 
and ‘rising stars’.  However, the Company introduced a Share 
Incentive Plan in 2015 to encourage share ownership more 
broadly, reflecting a key principle that all employees should be 
able to share in the Group’s success. 

Shareholding guidelines

The Committee strongly believes in aligning the interests of 
Executive Directors and shareholders. Shareholding guidelines 
were formalised in 2018 which require Executive Directors to 
acquire and maintain a holding (excluding shares that remain 
subject to performance conditions) equivalent to 200% of base 
salary within 5 years of appointment. Details of the Executive 
Directors’ current shareholdings – which are in excess of the 
guidelines – are provided in the Implementation Report on 
page 94.  The Committee considered the introduction of 
post-employment guidelines, but believes that the existing 
annual bonus deferral period and PSP holding period provide 
sufficient alignment at this time and that further work around 
the technicalities of applying and monitoring such guidelines 
needs to be undertaken before committing to them in the 
Remuneration Policy.

81  /  Future plc

 
)
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0
0
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e
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)
0
0
0
£
(
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o
i
t
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£3,000

£2,500

£2,000

£1,500

£1,000

£500

£0

£1,750

£1,500

£1,250

£1,000

£750

£500

£250

£0

Zillah Byng-Thorne

£1,276

18.6%

37.2%

£2,938

48.5%

£2,463

38.6%

38.6%

32.3%

£563

100.0%

44.2%

22.9%

19.2%

Minimum

On-target

Maximum

Maximum including 
share price appreciation

Fixed remuneration 

Performance-related bonus

PSP 

Penny Ladkin-Brand

£826

17.7%

31.8%

£1,819

48.2%

£1,527

38.3%

34.4%

28.9%

£418

100.0%

50.5%

27.3%

22.9%

Minimum

On-target

Maximum

Maximum including 
share price appreciation

Fixed remuneration 

Performance-related bonus

PSP 

Annual Report and Accounts 2019  /  82

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
 
FY20 remuneration assumptions

Executive

Salary

Pension

Benefits

Maximum  
performance-
related bonus

Zillah Byng-Thorne

£475,000

15% of salary

£17,000

200% of salary

Penny Ladkin-Brand

£350,000

15% of salary

£15,000

150% of salary

Maximum PSP

Equivalent to 200% of 
salary

Equivalent to 167% of 
salary

Policy table

Non-Executive Directors

Non-Executive Directors are not eligible to participate in any performance-related bonus, share incentive schemes or pension 
arrangements.  Details of the policy on fees paid to Non-Executive Directors are set out in the table below: 

Element

Operation

Objective & link to 
strategy

Max. potential value

Performance 
measures

Policy 
changes  
for 2020

Fees

Non-Executive Directors’ fees are 
reviewed annually and paid in 12 
monthly instalments. 

In addition to the base fee, additional 
fees are payable for acting as Senior 
Independent Director and as Chair 
of any of the Board’s Committees. 
In the event that the Board requires 
the formation of an additional Board 
Committee, fees for the Chair (and 
where relevant, membership) of such 
Committee will be determined by the 
Board at the time.

The fees paid to the Chairman are 
determined by the Committee, 
whilst the fees of the Non-Executive 
Directors are determined by  
the Board.

Expenses incurred by the Chairman 
and the Non-Executive Directors 
in the performance of their duties 
(including taxable travel and 
accommodation benefits) may be 
reimbursed or paid for directly by the 
Company, as appropriate.

To attract and retain high 
calibre Non-Executive 
Directors with broad 
commercial and other 
experience relevant to the 
Company, and reflect the 
time commitment and 
responsibilities of  
these roles.

Non-Executive Director fee 
increases are applied in 
line with the outcome of 
the annual fee review and 
would normally be aligned 
with the increase awarded 
to the workforce.

Fees for the year under 
review and for the following 
year are set out in the 
Implementation Report on 
page 96.

Aggregate fees paid to 
Non-Executive Directors 
are subject to the limits  
set out in the Articles  
of Association.

Not applicable.

Fee reviews  
will be 
undertaken 
annually rather 
than triennially. 

Introduced 
standard 
flexibility 
around new 
Committees 
and expenses.

83  /  Future plc

Approach to recruitment remuneration

External Executive Director appointment

In line with our principles on remuneration, the Committee’s objective at the time of an appointment to a new role is to weight 
Executive Directors’ remuneration packages towards performance-related pay that is linked to targets set for the financial 
performance of the Group against budget, and the Group’s performance against its business objectives and stated strategy. 

Any new Executive Director’s remuneration package would include the same elements as those of the existing Executive Directors, 
as shown below:

Element of 
remuneration

Approach

Maximum % 
of salary

Salary

The base salaries of new appointees will be determined by reference to relevant market data, experience 
and skills of the individual, internal relativities and their current basic salary. 

n/a

The Committee may approve a higher basic annual salary for a newly appointed Director than the outgoing 
Director received where it considers it necessary in order to recruit an individual of sufficient calibre for the 
role.  Alternatively, where new appointees have initial basic salaries set below market-level, any shortfall 
may be managed with phased increases over a period of up to three years subject to the individual’s 
development in the role.

Benefits

New appointees will be eligible to receive benefits which may include (but are not limited to) the provision 
of a car allowance, permanent health insurance, healthcare and life assurance.

n/a

If the Director is required to relocate then the policy is to provide reasonable, time-limited relocation, travel 
and subsistence payments at the discretion of the Committee.

New appointees will also be eligible to participate in all-employee share schemes, where relevant.

Pension

New appointees will receive company pension contributions or an equivalent cash supplement aligned to 
that offered to the majority of employees in the relevant jurisdiction at the time of appointment.

Performance-
related bonus

The structure described in the Policy able will apply to new appointees with the relevant maximum being 
pro-rated to reflect the proportion of employment over the year. If used, individual targets will be tailored to 
the executive.

n/a

200%

Share incentive 
schemes

New appointees will be granted awards under the PSP on the same terms as other executives, as described 
in the Policy table.  Awards will typically be expressed as a fixed number of shares, reviewed at least every 
three years, albeit with an overall grant value cap of 400% of salary.

Fixed number of 
shares, up to 400%

In determining an appropriate remuneration package, the 
Remuneration Committee will take into consideration all 
relevant factors (including quantum, nature of remuneration 
and the jurisdiction from which the candidate was recruited) to 
ensure that arrangements are in the best interests of both the 
Company and its shareholders.  

The Committee may make an award in respect of a new 
appointment to buy out incentive arrangements forfeited 
on leaving a previous employer on a like-for-like basis, which 
may be awarded in addition to the remuneration structure 
outlined in the table above.  In doing so, the Committee will 
consider relevant factors including time remaining until 
vesting, any performance conditions attached to these awards 
and the likelihood of such conditions being met. Any such 
buy-out awards would typically be made under the existing 
performance-related bonus and PSP schemes, although 
in exceptional circumstances the Committee may use the 
exemption permitted within the Listing Rules.  Any buy-out 
awards would have a fair value no higher than that of the  
awards forfeited.

Internal Executive Director promotion

In cases of appointing a new Executive Director by way of 
internal promotion, the Remuneration Committee and Board 
will be consistent with the policy for external appointees detailed 
above.  Where an individual has contractual commitments made 
prior to their promotion to Executive Director level, the Company 
will continue to honour these arrangements.

Non-Executive Directors

In recruiting a new Non-Executive Director, the Remuneration 
Committee will utilise the policy as set out in the table on  
page 83. 

Annual Report and Accounts 2019  /  84

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
Service contracts and loss of office payments

Copies of Directors’ service agreements and letters of appointment are available for inspection on request at the Company’s 
registered office.

Executive Directors

It is the Company’s policy that Executive Directors should serve under rolling service contracts of 12 months’ duration or less. The 
Remuneration Committee will review the contractual terms for new Executive Directors to ensure these reflect best practice.

In summary, the contractual provisions for current Executive Directors are as follows:

Contract provision

Policy

Details

Notice periods

Director or Company shall be entitled to serve 6 
months’ notice (in Penny Ladkin-Brand’s case) or 12 
months’ notice (in Zillah Byng-Thorne’s case).

A Director may be required to work during their 
notice period or be put on garden leave.

Compensation for 
loss of office

Director shall be entitled to receive up to 6 months’ 
salary (in Penny Ladkin-Brand’s case) or 12 months’ 
salary (in Zillah Byng-Thorne’s case) and benefits 
during any unexpired notice period.

Change of control

In the event of a change of control, a Director’s 
appointment may be terminated within three 
months of the change of control by the Company, or  
on one month’s notice by the Director (to expire no 
later than three months from the date of the change 
of control).  

While service agreements allow for monthly 
payments during the notice period which are 
subject to mitigation, the Committee retains 
discretion to make payments in such manner as is 
deemed appropriate, particularly by reference to the 
circumstances of the loss of office.

In the event of termination by either the Director or 
the Company, the Director will be entitled to receive 
6 months’ salary.

In a leaver event, the following payments may also be made to 
departing Executive Directors:

1. Any share-based entitlements granted to an Executive 

Director under Company share plans will be determined 
based on the relevant plan rules. In certain prescribed 
circumstances, such as death, ill-health, injury, disability, 
redundancy, retirement or other circumstances at the 
discretion of the Committee, ‘good leaver’ status may 
be applied. Under the PSP, for good leavers, awards will 
normally be reduced pro-rata to reflect the proportion 
of the vesting period actually served and tested for 
performance at the end of the original performance 
period. Vested PSP awards which are subject to an 
additional holding period will typically be retained and 
released at the end of the holding period, with Committee 
discretion to accelerate the release of such awards in 
certain good leaver or change of control circumstances.  
Deferred bonus shares will normally be retained by 
the Executive Director and released in full following 
completion of the applicable deferral period, with 
Committee discretion to accelerate the vesting of awards 
in certain good leaver or change of control circumstances;

2. A bonus may be payable for the period of active service in 

certain prescribed good leaver circumstances and in  
other circumstances at the discretion of the Committee 
and subject to the achievement of the relevant 
performance targets;

3. At the discretion of the Remuneration Committee, a 

contribution to reasonable outplacement costs in the 
event of termination of employment due to redundancy. 
The Committee also retains the ability to reimburse 
reasonable legal costs incurred in connection with a 
termination of employment; and

4. Any payment for statutory entitlements or to settle or 

compromise claims in connection with a termination of 
any existing or future Executive Director as necessary.

85  /  Future plc

Non-Executive Directors

Contract provision

Policy

Details

Notice periods

Three months’ notice from either Company or 
Director.

Appointed for a three-year term, subject to 
annual re-election by shareholders at the 
Company’s AGM.

External appointments 

Consideration of shareholder views 

The Remuneration Committee considers shareholder  
feedback received as part of any discussions with  
shareholders and consults with shareholders on specific 
matters as and when appropriate.

As part of its work during 2019, the Remuneration Committee 
consulted with investors representing around 60% of Future’s 
issued share capital to seek their views on the proposed 
changes to the Remuneration Policy, as well as remuneration 
at Future more broadly. The Committee is grateful for those 
investors who actively participated in the consultation and we 
welcome the constructive feedback received. The Committee 
used the feedback received to refine and develop the final 
proposals, including the planned alignment of existing 
Executive Director pension contributions with the wider 
workforce by the end of the three-year policy period. We are 
confident that these proposals appropriately reflect recent 
developments in best practice while also supporting Future in 
attracting, retaining and motivating the Executive Directors 
and other senior employees. The Committee will continue to 
monitor trends and developments in corporate governance 
and market practice to ensure the structure of the executive 
remuneration remains appropriate.

Executive Directors are encouraged to hold one Non-Executive 
role in addition to their full-time position in order to broaden 
their experience, and may retain any fees received in respect 
of such roles. All appointments must first be agreed by the 
Committee and must not represent a conflict to their current 
role. In the case of Zillah Byng-Thorne, it was agreed at the time 
of her appointment that she could hold three Non-Executive 
roles in addition to her position as Chief Executive.  This is a 
one-off exception agreed with the Chief Executive, with the 
normal policy being no more than one external Non-Executive 
role. Zillah Byng-Thorne has agreed not to replace any of her 
Non-Executive positions as they time mature.

In respect of positions at listed companies, during the financial 
year ended 30 September 2019, Zillah Byng-Thorne served as 
a Non-Executive Director at Flutter Entertainment plc and 
GoCo Group plc for which she retained total fees of £177,000.  
Similarly, Penny Ladkin-Brand served as a Non-Executive 
Director of Next Fifteen Communications Group plc for which 
she retained fees of £46,000.  

Consideration of conditions elsewhere 
in the Company

The Committee takes into consideration the pay and 
conditions of employees across the Group when determining 
remuneration for Executive Directors, although currently 
does not formally consult with employees on the executive 
remuneration policy and framework.

All employees receive a basic annual salary, benefits and 
an entitlement to receive a bonus, subject to financial 
performance, under the Group’s profit pool bonus scheme. 

Discretionary share incentive awards are granted to certain 
key employees and ‘rising stars’ under the PSP and DABS 
schemes, the details of which are set out in note 23 on pages 
139 to 141. The Group operates a Share Incentive Plan in order to 
encourage active employee share ownership. 

Annual Report and Accounts 2019  /  86

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
IMPLEMENTATION 
REPORT

The following report provides details of how the current Directors’ 
Remuneration Policy was applied for the year ended 30 September 
2019 and how the Committee intends to apply the proposed new 
Policy in the year ending 30 September 2020.

The Remuneration Committee

The Committee is responsible for determining the overall 
remuneration policy of the Group, and in particular for:

• Determining the appropriate basic annual salaries, 

incentive arrangements and terms of employment of 
Executive Directors.

• Monitoring and reviewing the level and make-up of the 
remuneration packages of senior managers, including 
bonus schemes and share-based incentives, and ensuring 
that remuneration policies and practices do not encourage 
excessive risk-taking.

• Setting the Chairman’s remuneration.

• Approving the terms of any new share-based incentive 
scheme for any employees of the Group, subject, where 
appropriate, to shareholder approval. 

The terms of reference of the Remuneration Committee, 
reviewed annually, are available on the Company’s website 
(www.futureplc.com). As of 30 September 2019, the 
Remuneration Committee comprised three independent 
Non-Executive Directors, each of whom had served on the 
Committee for the full financial year:

• Hugo Drayton (Chair)
• Alan Newman
• Rob Hattrell

Services provided to the Committee by EY during 2019 included 
preparation and advice of shareholder communications and a 
review of the remuneration policy and report. Fees paid to EY 
for services provided to the Committee during the financial 
year were £11,000 (2018: £20,000) on the basis of time and 
materials.  Following their appointment as remuneration 
consultants, services provided to the Committee by Mercer 
included supporting the review of the remuneration policy, 
regulatory guidance, advice on shareholder trends and 
consultation support, and Directors’ Remuneration Report 
drafting support.  Fees paid to Mercer during the financial year 
were £45,890 on the basis of time and materials. 

Mercer does not provide any other services to the Group and 
the Committee is satisfied that Mercer remains independent.  
Furthermore, Mercer is a signatory to, and founding member 
of, the Remuneration Consultants’ Code of Conduct (www.
remunerationconsultantsgroup.com) which requires that its 
advice be objective and impartial. 

Shareholder voting 

The following table shows the results of the binding vote on 
the FY2018 Policy Report and the advisory vote on the FY2018 
Implementation Report at the 2019 Annual General Meeting:

Remuneration 
Policy report 
FY2018

Implementation 
report 
FY2018

45,864,661
70.4%

19,264,216
29.6%

43,528,731
66.8%

21,601,804
33.2%

65,128,877

65,130,535

4,699,926

4,698,268

Other Directors and executives, including Richard Huntingford 
(Board Chairman), Zillah Byng-Thorne (Chief Executive) and 
Claire MacLellan (Chief Operating Officer) have been, from 
time to time, invited to attend meetings of the Committee. 
The Company Secretary, or nominee, acts as secretary to the 
Committee. No individuals are involved in decisions relating to 
their own remuneration.

Details of the Committee’s principal activities during the year 
ended 30 September 2019 and attendance of Committee 
members is included on page 71.

For (including discretionary)

Against

Total votes cast 
(excluding withheld votes)

Votes withheld

Advisers 

The Committee is informed of key developments and best 
practice in the field of remuneration and obtains advice from 
independent external consultants, when required, on individual 
remuneration packages and executive remuneration practices 
in general. Ernst & Young LLP (‘EY’) were the Committee’s 
appointed remuneration consultants until April 2019.  Reflecting 
best practice, the Committee undertook a competitive tender 
process during the year, with shortlisted firms invited to attend 
a detailed interview with members of the Committee. Following 
a thorough and transparent review, the Committee appointed 
Mercer | Kepler (‘Mercer’) as remuneration consultants to the 
Board with effect from 23 April 2019.

87  /  Future plc

Single figure of remuneration for Directors (audited)

The table below sets out a single figure for the total remuneration received for the last two financial years by each Executive and Non-
Executive Director who served in the year ended 30 September 2019:

£'000

Executive Directors

Zillah Byng-Thorne

Penny Ladkin-Brand5

Non-Executive Directors

Hugo Drayton

Rob Hattrell6

Richard Huntingford7

Alan Newman8

Total

Year 
ended 30 
September

Basic 
salary 
or fees

Taxable 
benefits1

Annual 
bonus3

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

2019
2018

475

400

325

249

53

47

45

-

120

88

50

32

1,068
816

17

17

15

13

-

-

-

-

-

-

-

-

32
30

PSP4

4,402

9,804

3,144

6,789

-

-

-

-

-

-

-

-

Pension 
benefit2

71

60

41

37

-

-

-

-

-

-

-

-

Total 
single 
figure

5,678

10,881

3,869

7,432

53

47

45

-

120

88

50

32

713

600

344

344

-

-

-

-

-

-

-

-

1,057
944

7,546
16,593

112
97

9,815
18,480

Notes:
1.  Benefits for Executive Directors comprise principally car allowance, private health insurance and life assurance. There were no taxable expenses paid to any Director in the year.
2.  Both Zillah Byng-Thorne and Penny Ladkin-Brand received cash supplements in lieu of pension contributions. These additional cash payments are not included in determining their 

entitlement to any bonus, share-based incentive or pension entitlement.

3.  Relates to payment for performance during the year and includes the grant date value of any amount paid in shares under the Deferred Annual Bonus Scheme. Details relating to the Annual 

Bonus are set out on page 89.

4.  The PSP figures are consistent with the approach taken in the last two reports, i.e. awards are captured in the year that performance periods have ended (see page 90 for further details).

2018 figure: relates to the PSP award granted on 30 November 2015 which vested in full on 23 November 2018, following the achievement of performance criteria over the three-year period  
ended 30 September 2018, and 50% of the PSP awards granted on 23 November 2016 and 2 February 2017 which vested on 23 November 2019, following the achievement of the adjusted  
EBITDA target for the year ended 30 September 2018 and the share price target for the period ended 30 September 2018. The value of the award that vested in November 2018 has been  
calculated using the share price on the date of vesting of £5.10 and the value of the November 2016 and February 2017 awards has been calculated using the share price at date of vest on 23  

  November 2019 of 1,414p (which is updated from the 3-month average share price to 30 September 2018 used in last year’s report).

2019 figure: relates to 25% of the PSP awards granted on 23 November 2016 and 2 February 2017 which vested on 23 November 2019, following the achievement of the share price target for  
the period ended 30 September 2019. The value of these awards has been calculated using the share price at date of vest on 23 November 2019 of 1,414p.
Further details relating to the PSP are set out on page 90.

5.  Penny Ladkin-Brand’s remuneration for 2019 is higher in the year than her annualised package. Penny was on maternity leave for two and a half months of the year, and the figure above  

includes accrued holiday pay (paid to her on her return in 2019) as well as a maternity leave payment in line with the Group’s maternity policy.

6.  Rob Hattrell was appointed to the Board on 1 October 2018.
7.  Richard Huntingford was appointed to the Board on 1 December 2017, and became Chairman on 1 February 2018.
8.  Alan Newman was appointed to the Board on 6 February 2018.

Annual Report and Accounts 2019  /  88

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
 
 
 
 
 
 
 
Incentive outcomes for the year ended 30 September 2019 (audited)

Performance-related bonus (Annual Bonus Scheme)

During 2019, the Company operated a profit pool bonus for all employees across the Group, including the Executive Directors.  This 
profit pool comprised 50% of the Executive Director bonus opportunity for FY19, and was subject to over-performance of the EBITDA 
budget set. The remaining 50% of the opportunity was based on a combination of EBITDA (25%) and EPS (25%) performance. Maximum 
opportunities were maintained at 150% of salary for the Chief Executive and 125% of salary for the Chief Financial Officer; overall total 
payouts were based 75% on Adjusted EBITDA and 25% on Adjusted EPS.

Actual adjusted EBITDA performance for the year of £54.5m significantly exceeded the stretch target of £33m (which was 59% growth 
on the prior year), resulting in a formulaic outcome of 100% of maximum for this element.  Similarly, actual adjusted EPS performance 
for the year of 50.1p significantly exceeded the stretch target of 27.6p (which was set as 5% growth on the prior year) resulting in 100% of 
maximum becoming payable for this element.  Combining the elements, the Chief Executive and Chief Financial Officer both earned 
100% of their maximum opportunity for the annual bonus.

2019 Performance-related bonus

Adjusted 
EBITDA 
(75%)

Adjusted 
EPS 
(25%)

Below Stretch Target

Below Stretch Target

Stretch target
(100%)

£33m

Stretch target
(100%)

27.6p

Actual

£54.5m

Actual

50.1p

In confirming this outcome, the Committee took into account the broader financial and operational performance of the Group during the 
year, the exceptional shareholder returns generated and the strong and effective leadership demonstrated by the Executive Directors.  

Accordingly, the Committee determined that in respect of the year to 30 September 2019, the following annual bonuses would be awarded: 

Performance-related bonus

Base salary

Zillah Byng-Thorne

£475,000

Penny Ladkin-Brand

£275,000

x

x

Maximum 
incentive 
opportunity 
(% of salary)

150%

125%

x

x

EBITDA 
and EPS 
performance
outcome
(% of  
maximum )

=

Performance-
related bonus 
outcome 

Cash 
(50%)

Deferred 
shares 
(50%)

100%

100%

=

£712,500

£356,250

£356,250 
(25,194 shares)

£343,750

£171,875

£171,875  
(12,155  shares)

In accordance with the Remuneration Policy, 50% of these bonus amounts have been paid in cash, with the remaining 50% converted 
into Future shares and deferred for 2 years. 

89  /  Future plc

As with the annual bonus, in confirming this outcome the 
Committee took into account the broader financial and 
operational performance of the Group over the 3-year 
performance period, the exceptional returns generated 
for shareholders and the strong and effective leadership 
demonstrated by the Executive Directors.  Notwithstanding that 
Future’s actual performance significantly exceeded the level 
required for maximum vesting, the Committee is satisfied that 
the targets originally set were appropriately stretching, with 300p 
representing c.185% growth on the trailing 30-day average share 
price to 1 October 2016. 

Given the performance condition applying to these awards was 
share price, all of the value vesting is technically attributable to 
share price appreciation. The value attributable to share price 
over and above maximum vesting target of 300p was c.£3.5m 
and c.£2.5m for Zillah Byng-Thorne and Penny Ladkin-Brand 
respectively (c.79% of the total value reported). The Committee 
has not exercised any discretion in respect of this share price 
appreciation.

Performance Share Plan (PSP) 

Awards vesting on performance to 30 September 2019

Vesting of awards made on 23 November 2016 and 2 February 
2017 was dependent on two equally-weighted performance 
conditions – adjusted EBITDA and share price – assessed over one- 
to three-year performance periods, as follows:

Measure Weighting

Performance period

Adjusted 
EBITDA

Adjusted 
EBITDA

Share 
price

Share 
price

25%

25%

25%

25%

Year ended 30 
September 2017

Year ended 30 
September 2018

Year ended 30 
September 2018

Year ended 30 
September 2019

Captured in 
single figure 
for year ending 
30 September 

2017

2018

2018

2019

The value of 75% of these awards has been captured previously 
in the single figures for years ending 30 September 2017 (25%) 
and 30 September 2018 (50%), due to the performance targets 
being met in prior years.  The single figure for the year ended 
September 2019 reflects the final 25% of awards vesting on share 
price performance between grant and 30 September 2019, further 
details of which are set out below.

Measure

Targets Outcome Vesting %

Share price 
(highest trailing 30-
day average price 
achieved over the 
performance period)

0% vesting below 300p
100% vesting for 300p or 
above (reflecting an 85% 
increase on the grant  
date share price)

1,105p

100%

Performance Share Plan

Shares 
subject to 
award

x

Share price 
performance 
(% of maximum)

x

Share price on 
vesting
(23 November  
2019)

=

PSP 
outcome 

Zillah Byng-Thorne

Penny Ladkin-Brand

311,336
(115,668 Nov 16

115,668 Feb 17)

222,383
(111,191 Nov 16
111,191 Feb 17)

x

100%

100%

x

1,414p

1,414p

=

£4,402,291

£3,144,489

Annual Report and Accounts 2019  /  90

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
Performance Share Plan awards during the year

Base salary

Zillah Byng-Thorne

£475,000

Penny Ladkin-Brand

£275,000

x

x

Maximum 
incentive 
opportunity 
(% of salary)

x

Share price  
at grant

=

Number 
of shares 
granted

200%

167%

x

483p

483p

=

196,687

95,083

Awards granted during the year to 30 September 2019

Pension entitlements (audited)

On 22 November 2018, Executive Directors were granted awards 
under the PSP with face values of between 167% and 200% of their 
respective salaries. The three-year period over which performance 
will be measured began on 1 October 2018 and will end on 30 
September 2021. Any awards vesting for performance will be 
subject to an additional two-year holding period. 

Vesting of these awards is dependent on two equally-weighted 
measures over the three-year performance period: earnings per 
share (EPS) and share price. There is no retest provision. Details of 
the vesting schedules are provided below:  

The only element of remuneration that is pensionable is basic 
annual salary, excluding performance-related bonuses and 
benefits in kind. During the year ended 30 September 2019, 
employer’s pension contributions were payable to the Executive 
Directors as a salary supplement, at a rate of 15% of salary for both 
the Chief Executive and the Chief Financial Officer. This additional 
cash payment is not included in determining their entitlement 
to any performance-related bonus, share-based incentive or 
pension. The Company had no liability in respect of the Executive 
Directors’ pensions as at 30 September 2019. Normal retirement 
age under the scheme rules is 75. 

Review of past performance

Alignment of reward and Total Shareholder Return: Rebased to 
Future plc as of 1 October 2009

This graph shows a comparison of Future’s total shareholder 
return (share price growth plus dividends) with that of the 
FTSE All-Share Media Index and the FTSE250 Index (excluding 
investment trusts). The FTSE All-Share Media Index was selected 
as it provides a comparison of Future’s performance relative to the 
other companies in its sector, whilst the FTSE250 Index is shown 
this year to reflect the Group having moved up to a Premium 
Listing and its inclusion in the FTSE250 index.  

Measure

Weighting % Targets

EPS for year 
ending 
30 September 
2021

Share price 
(90-day average to 
30 September 
2021)

0% vesting below 5% CAGR

19% vesting for 5% CAGR

50%

75% vesting for 10% CAGR

100% vesting for 20% CAGR

Straight-line vesting 
between these points

0% vesting below 5% CAGR

19% vesting for 5% CAGR

75% vesting for 10% CAGR

50%

100% vesting for 20% CAGR

Straight-line vesting 
between these points

Reflecting the increase in maximum opportunity under the PSP 
to 200% of salary, and consistent with our commitment in last 
year’s Directors’ Remuneration Report, awards over 150% of salary 
vest only for exceptional performance.  The Committee has set 
very stretching targets between 75% and 100% vesting, requiring 
between 10% and 20% CAGR for each performance measure over 
the performance period.

91  /  Future plc

Historical TSR performance

Growth in the value of a hypothetical £100 holding over the 10 years to 30 September 2019

9
0
0
2
r
e
b
m
e
t
p
e
S
0
3
t
a
d
e
t
s
e
v
n

i

0
0
1
£
f
o
e
u
a
V

l

£700

£600

£500

£400

£300

£200

£100

£0

Sep 2009

Sep 2010

Sep 2011

Sep 2012

Sep 2013

Sep 2014

Sep 2015

Sep 2016

Sep 2017

Sep 2018

Sep 2019

Future 

FTSE250 Index (excl. investment trusts) 

FTSE All-Share Media Index

The table below shows the Chief Executive’s single figure of remuneration and variable pay outcomes over the same period as the  
graph above.

Stevie Spring

Mark Wood

Zillah Byng-Thorne

Year

2009 

2010 

2011 

2012 

2013 

2014 

2015 

2016 

2017 

2018

2019

CEO single 
figure of  
remuneration £’000

Annual 
Bonus as % 
of Maximum

PSP Vesting  
(% of maximum)

£423

£746

£546

£430

£331

£3066

£471

£347

£5,4259 £10,8819

£5,678

0%

40%

0%

50%

0%

20%

36%

0%7

88%8

100%

100%

100%1

48%2

100%3

0%4

0%4

0%5

0%5

0%5

100%

100%

100%

Notes:
1. This represents shares which were granted as part of an exceptional one-off award intended to aid recruitment and retention. The award was not subject to performance 

criteria.

2. This represents the first tranche of a deferred bonus share award which was not subject to performance criteria and the PSP award granted in December 2006 which 

partially vested in December 2009 following the partial satisfaction of TSR performance criteria.

3. This represents the second tranche of a deferred bonus share award which was not subject to performance criteria. The PSP award granted in December 2007 lapsed in 

December 2010.

4. The first awards granted to Mark Wood under the PSP were granted in January 2012 and lapsed on 18 January 2015, since the relevant performance criteria were not met.
5. The first awards granted to Zillah Byng-Thorne under the PSP were granted in December 2013 and lapsed on 16 December 2016, as the relevant performance criteria 

were not met.

6. The single figure for Zillah Byng-Thorne for 2014 includes five months of her Chief Financial Officer salary and six months of her salary as Chief Executive.
7.  Zillah Byng-Thorne waived her performance-related bonus for 2016.
8. Zillah Byng-Thorne received a transaction bonus of £350,000 following the successful completion of the Imagine acquisition in October 2016. The right to a performance-

related bonus was waived in 2016 as a result of this transaction bonus being paid. The 88% in the table reflects the combination of this transaction bonus, the profit pool bonus which 
was awarded as a result of EBITDA performance achieved for 2017 and the further bonus of 50% of current salary (to be satisfied in shares that must be held for at least one year) for 
the achievement of 2017 target EBITDA.

9. Figures restated to reflect the share price at date of vest for PSP awards granted in November 2016 and February 2017.

Annual Report and Accounts 2019  /  92

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
 
 
 
 
 
 
 
Percentage change in remuneration of Chief Executive

Salary

Taxable Benefits

Bonus

2019

2018 % change

2019

2018 % change

2019

2018 % change

Chief Executive

£475,000

£400,000

All employees

£58,520

£49,859

19%

17%

£17,000

£17,000

-% £712,500

£600,000

£3,838

£2,964

29%

£7,079

£2,659

19%

166%

Relative importance of spend on pay

The relative importance of spend on pay for the business is shown in the table below.

9
1
0
2

8
1
0
2

Group pay:
£72.7m 
(+94%)

Group operating costs excluding  
Group pay & exceptional costs: £118.7m (+41%)

Capital expenditure: 
£4.0m (+67%)

Distributions to 
shareholders £1.0m (150%) 

Group pay:
£37.5m

Group operating costs  
excluding Group pay &  
exceptional costs: £84.0m

Capital expenditure: 
£2.4m

Distributions to 
shareholders £0.4m

The table shows the actual expenditure of the Group, and change between the current and previous years, on remuneration 
paid to all employees compared to the total operating costs for the Group excluding exceptional costs and remuneration, 
investment in capital expenditure and distributions to shareholders. Prior year Group operating costs have been restated by 
£5.5m for the impact of IFRS 15. See note 2 of the financial statements for further details. 

Figures are derived from the Group’s consolidated financial statements. Distribution to shareholders figures in the table 
relate to the dividends paid (or payable) for the FY18 and FY19 financial years being, respectively, (i) the 0.5p final dividend for 
the FY18 financial year paid in February 2019; and (ii) the 1.0p final dividend proposed for the FY19 financial year, payable in 
February 2020.

Payments to past Directors (audited)

No payments were made to any past Directors during the 
financial year ended 30 September 2019.

Payments for loss of office (audited)

During the financial year to 30 September 2019 no payments in 
respect of loss of office were made.

Statement of Directors’ shareholding and share 
interests (audited)

The Company has a policy on share ownership by Executive 
Directors which requires that any such Director should 
accumulate a holding in shares over a five-year period from 
appointment where the value of those shares represents at least 
two times salary. Both Executive Directors currently meet this 
requirement. 

In respect of Zillah Byng-Thorne, the relevant five-year period 
commenced on 1 November 2013 and ended on 31 October 2018. 
As at 30 September 2019, Zillah Byng-Thorne had a holding of 
247,205 shares which, at the share price on the same date, were 
worth £3,030,733 (638% of salary). 

In respect of Penny Ladkin-Brand, the period commenced on 3 
August 2015 and will end on 2 August 2020. As at 30 September 
2019, Penny Ladkin-Brand had a holding of 172,162 shares which, 
at the share price on the same date, were worth £2,110,706 (768% 
of salary).

93  /  Future plc

 
 
Executive Director shareholdings

0%

100%

200%

300%

400%

500%

600%

700%

800%

Zillah 
Byng-Thorne

Required holding

Actual holding (638% of salary)

Penny 
Ladkin-Brand

Required holding

Actual holding (768% of salary)

Details of Directors’ shareholdings are set out on page 54 of the Directors’ report.

Directors’ interests in share schemes (audited) 

Details of options and other share incentives held by Executive Directors and movements during the year are set out in the tables below.

PSP

Director

Zillah 
Byng-Thorne

Total

Penny 
Ladkin-Brand

Total

Date of 
grant

Earliest 
exercise 
date

Expiry date

Exercise 
price per 
share (p)

Balance at 1 
Oct 20181

Granted 
during the 
year3

Vested 
during the 
year4

Balance 
at 30 Sept 
2019

30 Nov 15

30 Nov 18

23 Nov 16

2 Feb 17

24 Nov 17

22 Nov 18

23 Nov 19

23 Nov 19

24 Nov 20

22 Nov 212

30 Nov 15

30 Nov 18

23 Nov 16

2 Feb 17

24 Nov 17

22 Nov 18

23 Nov 19

23 Nov 19

24 Nov 20

22 Nov 212

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

195,919

622,672

622,672

134,345

-

1,575,608

97,960

444,765

444,765

92,363

-

1,079,853

-

-

-

-

196,687

196,687

-

-

-

-

95,083

95,083

195,919

-

-

-

-

-

622,6725

622,6725

134,345

196,687

195,919

1,576,376

97,960

-

-

-

-

-

444,7655

444,7655

92,363

95,083

97,960

1,076,976

Notes:
1.  Following the completion of the rights issue on 21 August 2018 the Committee elected to ‘make good’ all share award holders by increasing their number of options. All share  

incentives awarded to Zillah Byng-Thorne and Penny Ladkin-Brand were therefore increased accordingly, as detailed in last year’s report.

2.  Awards granted in November 2018 will be subject to a mandatory 2-year holding period following vesting.
3.  Details of awards granted in the year are set out on page 91.
4.  Details of awards vesting during the year were set out in last year’s report.
5.  Awards were converted to nil-cost options as at 3 July 2019. Awards vested in full following year end on 23 November 2019.

DABS

Director

Zillah Byng-Thorne

Total

Penny Ladkin-Brand

24 Nov 17

24 Nov 18

Total

Date of 
grant

End of 
deferral 
period

Balance at 
1 Oct 2018

Granted 
during the 
year

Released 
during the 
year

Balance at 
30 Sept 
2019

24 Nov 17

24 Nov 18

56,022

56,022

38,515

38,515

-

-

-

-

56,022

56,022

38,515

38,515

-

-

-

-

Annual Report and Accounts 2019  /  94

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
 
Implementation of remuneration policy in the year to 30 September 2020 

The Remuneration Committee is proposing a number of changes 
to the Remuneration Policy as outlined in the Remuneration 
Policy report on pages 78 to 80. Subject to shareholder approval 
at the Company’s AGM on 5 February 2020, the Committee 
intends to implement the policy as follows during the year to 30 
September 2020.

PSP

For FY20, the Chief Executive will receive an award of 200% of 
salary and the Chief Financial Officer will receive an award of 167% 
of salary vesting based on an equal blend of EPS and absolute TSR 
measured over 3 financial years as follows:  

Salary

Following last year’s increase to £475,000, the Committee has 
committed to next review Zillah Byng-Thorne’s salary in 2020 
and accordingly proposes no change with effect from 1 October 
2019.  The Committee at the same time reviewed the pay for 
Penny Ladkin-Brand, whose salary had not been increased for two 
years, and determined that her base salary would be increased to 
£350,000 with effect from 1 October 2019.  In making this decision, 
the Committee took into account the Group’s performance, and pay 
of equivalent roles within comparable companies

Base salary 
from 
1 October 
2018

Base salary 
from 
1 October 
2019

Percentage 
increase

£475,000

£475,000

Nil%

£275,000

£350,000

27.3%

Director

Zillah 
Byng-Thorne

Penny 
Ladkin-Brand

Measure

Weighting

Performance period

EPS for year 
ending 
30 September 
2022

Absolute TSR 
(growth 
between 30 
September 
2019 and 30 
September 
2022; 3-month 
averaging)

0% vesting below 56p

25% vesting for 56p (7% CAGR)

50% vesting for 62p (10% CAGR)

50%

100% vesting for 71p or 
above (16% CAGR)

Straight-line vesting between points

0% vesting below 6% per annum

25% vesting for 6% per annum

50%

100% vesting for 15% per annum

Straight-line vesting 
between these points

Pension and benefits

Executive Directors will continue to receive a pension contribution 
of up to 15% of salary or an equivalent cash allowance. No changes 
are proposed to the benefits provided.

Full vesting under each element will require continued 
exceptional performance over the next three years. Any awards 
vesting for performance will be subject to an additional two-year 
holding period, during which time clawback provisions will also 
apply. Further details of the grant date and number of interests 
awarded – which will remain constant for the next two grants – 
will be disclosed in next year’s report.

Annual bonus

The Company will continue to operate a profit pool bonus for all 
employees across the Group, including the Executive Directors. 
The Profit pool pays out a fixed amount of cash for the majority 
of employees based on delivering EBITDA performance above 
Budget. In addition to the profit pool component which accounts 
for 25% of the Chief Executive’s bonus opportunity (worth 50% 
of salary), a further opportunity to earn an additional 150% of 
salary as a bonus is possible.  The same profit pool scheme 
applies to the Chief Financial Officer, with an additional 100% 
of salary payable as a bonus for outperformance above this 
level. Subject to shareholder approval of the new Remuneration 
Policy, the maximum opportunity will be 200% of salary for the 
Chief Executive and 150% of salary for the Chief Financial Officer.  
Specific performance targets for the Annual Bonus are not 
disclosed due to their commercial sensitivity, however it is the 
Committee’s intention that these will be disclosed retrospectively 
in next year’s report.  50% of any bonus earned will be deferred in 
Future shares for 2 years.

95  /  Future plc

Non-Executive Director fees

Non-Executive Directors do not participate in any of the 
Company’s share incentive arrangements, nor do they receive 
any benefits. Fees will be reviewed annually with effect from the 
date of the new Remuneration Policy (previously triennially). The 
Board Chair’s fees are set by the Committee, and those for the 
Non-Executive Directors are set by the Board as a whole.  The 
background to, and rationale for, increases to be made with effect 
from 1 March 2020 is included in the Remuneration Committee 
Chair’s Statement on page 71.

Position

Board Chair

Fees from 
1 October 
2018

Fees from 
1 March 
2020

£120,000

£200,000

Non-Executive Director

£45,000

£55,000

Senior Independent Director

£7,500

£10,000

Audit Committee Chair

£5,000

£10,000

Remuneration Committee Chair

£5,000

£10,000

New Chief Financial Officer

On 30 October 2019 it was announced that Rachel Addison, TI 
Media CFO, would be joining the Board and succeeding Penny 
Ladkin-Brand as Chief Financial Officer upon completion of the TI 
Media acquisition (expected to be in in Spring 2020).  At the same 
time, Penny Ladkin-Brand will move into a new role within the 
Group as Chief Strategy Officer. 

Rachel Addison’s remuneration arrangements will be in line 
with the proposed Remuneration Policy outlined earlier in this 
report.  Further details will be included in next year’s Directors’ 
Remuneration Report. 

Dilution

Awards under Future plc incentive plans may be satisfied by 
treasury shares or the issue of new shares or the purchase of 
shares in the market.  

Under Investment Association guidelines, the issue of new shares 
or reissue of treasury shares under a plan, when aggregated 
with awards under all of a company’s other schemes, must not 
exceed 10% of the issued ordinary share capital (adjusted for share 
issuance and cancellation) in any rolling ten-year period.  As at 30 
September 2019 this limit had not been exceeded (8.2%).

Approved by the Board and signed on its behalf by

Hugo Drayton
Chair of the Remuneration Committee
4 December 2019

Annual Report and Accounts 2019  /  96

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsIndependent 
auditors’ 
report 

Independent auditors’ report 
to the members of Future plc

Report on the audit of the financial statements 

Opinion

In our opinion, Future plc’s group financial statements and company financial statements (the “financial statements”): 

• give a true and fair view of the state of the group’s and of the company’s affairs as at 30 September 2019 and of the group’s profit 

and the group’s and the Company’s cash flows for the year then ended; 

• have been properly prepared in accordance with International Financial Reporting Standards (IFRSs) as adopted by the European 
Union and, as regards the Company’s financial statements, as applied in accordance with the provisions of the Companies Act 
2006; and 

• have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the group financial 

statements, Article 4 of the IAS Regulation. 

We have audited the financial statements, included within the Annual Report, which comprise: the Consolidated and Company 
balance sheets as at 30 September 2019; the Consolidated income statement and Consolidated statement of comprehensive income, 
the Consolidated and Company cash flow statements, the Notes to the Consolidated and Company cash flow statements, and the 
Consolidated and Company statements of changes in equity for the year then ended; the Accounting policies; and the Notes to the 
financial statements. 

Our opinion is consistent with our reporting to the Audit Committee.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our 
responsibilities under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section 
of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence

We remained independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled 
our other ethical responsibilities in accordance with these requirements. 

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not 
provided to the group or the company. 

Other than those disclosed in note 4 to the financial statements, we have provided no non-audit services to the group or the company 
in the period from 1 October 2018 to 30 September 2019.

97  /  Future plc

Our audit approach

Overview

• Overall group materiality: £1,363,000, (2018: £1,246,000), based on 2.5% of adjusted 
  EBITDA.

• Overall company materiality: £2,408,000  (2018: £2,040,000), based on 1% of total        
  assets.

• The scope of our audit and the nature, timing and extent of audit procedures 
  performed were determined by our risk assessment, the financial significance of     
  components and other qualitative factors (including history of misstatement through  
  fraud or error).

• We performed audit procedures over three components we considered either  
  financially significant or higher risk in the context of the Group (full scope audit) and  
  over one component specific audit procedures were performed on certain account  
  balances and transactions.

• We also performed other procedures including Group and component level analytical  
  review procedures to mitigate the risk of material misstatement in the insignificant  
  components.

• Procedures were also performed at the Group level over the consolidation process.

• The accounting for acquisitions (Group).

• The classification of exceptional items (Group).

• The valuation of goodwill (Group).

• Accounting for uncertain tax provisions (Group and parent).

The scope of our audit

As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. 

Capability of the audit in detecting irregularities, including fraud

Based on our understanding of the group and industry, we identified that the principal risks of non-compliance with laws and 
regulations related to financial reporting and related company legislation and taxation legislation, and we considered the extent to 
which non-compliance might have a material effect on the financial statements. We also considered those laws and regulations that 
have a direct impact on the preparation of the financial statements such as the Companies Act 2006. We evaluated management’s 
incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of override of controls), and 
determined that the principal risks were related to posting inappropriate journal entries to increase revenue or reduce expenditure, 
and management bias in accounting estimates. Audit procedures performed by the group engagement team and/or component 
auditors included:

• Discussions with the Board of directors, management and the Group’s and Company’s legal function, including consideration of 
   known or suspected instances of non-compliance with laws and regulation and fraud;

• Reviewing relevant meeting minutes including those of the Board of directors and its key sub-committees (including the Audit  
   Committee);

• Evaluation of management’s controls designed to prevent and detect irregularities, in particular the whistleblowing policy and  
   employee code of conduct;

• Assessment of matters reported on the Group’s whistleblowing helpline and the results of management’s investigation of such  
  matters;

• Challenging assumptions and judgements made by management in their significant accounting estimates, in particular in relation  
   to the valuation of goodwill, the valuation of assets and liabilities acquired through business combinations and uncertain tax  
   positions (see related key audit matters below); and

• Identifying and testing journal entries, in particular any journal entries posted with unusual account combinations.

Annual Report and Accounts 2019  /  98

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auditors’ 
report 

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws and 
regulations is from the events and transactions reflected in the financial statements, the less likely we would become aware of it. Also, 
the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud 
may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

Key audit matters

Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of 
resources in the audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results 
of our procedures thereon, were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters. This is not a complete list of all risks identified by  
our audit.  

Key audit matter

How our audit addressed the key audit matter

The accounting for acquisitions. (Refer 
to note 28 for further information).

Our work over the accounting for the acquisitions was supported by our in-house valuation 
experts and included the following procedures: 

• We agreed the cash and equity consideration paid to supporting documentation

• We tested the fair values of the assets and liabilities acquired and, based on our  
  understanding of the acquired businesses, assessed whether all assets and  
  liabilities had been appropriately identified.  We also considered any required  
  alignment of accounting policies and valuation methodologies. 

• We used our in-house valuation experts to assess the appropriateness of the  
  methodology used to value intangible assets and the reasonableness of certain  
  key assumptions.  

• We re-performed the calculation of goodwill.  

• We assessed the sufficiency of disclosures relating to the acquisitions, taking into  
   account the requirements of relevant financial reporting standards and tested the  
   completeness and accuracy of those disclosures.  

• We have reperformed the risk weighted calculation used to arrive at the fair value     
   of contingent consideration. 

Based on the work performed and recognising that due to the proximity of the acquisitions 
to the year-end, the fair values are provisional, we found that the fair value of the acquired 
assets and liabilities was supported by the evidence obtained.

We are satisfied that the revisions made to the purchase price allocation between goodwill 
and intangibles in respect of the acquisition of Purch LLC are reasonable.

We tested the classification of exceptional items by examining supporting information such 
as invoices.  

From the evidence obtained, we concurred with management’s assessment to classify 
and disclose these costs as separately reported exceptional items, in line with the disclosed 
accounting policy.

During the year, the Group completed 
its acquisition of MoNa Mobile 
Nations LLC and SmartBrief Inc.  
We focussed on the accounting for 
these transactions because the are 
material to the consolidated financial 
statements of the Group and because 
there is a degree of judgement in the 
identification and valuation of the 
assets and liabilities acquired.

The group also finalised the 
accounting for the acquisition of 
Purch LLC acquired on 4th September 
2018.

The classification of exceptional items 
(£3.4 million (2018: £4.4 million)) Refer 
to note 5 for further information.

The Group’s accounting policy is to 
report items of income and expense 
as exceptional items where they relate 
to an event which falls outside the 
ordinary activities of the business and 
where individually or in aggregate 
they have a material impact on the 
financial statements.  

Exceptional items primarily consisted 
of acquisition related costs. We 
focussed on this area because 
exceptional items are material to the 
consolidated financial statements 
and because there is a degree of 
judgement in their classification.

99  /  Future plc

 
 
 
 
 
Key audit matter

How our audit addressed the key audit matter

The valuation of goodwill (£218.7m 
(2018: £99.8 million)).  Refer to note 12 
for further information.

Goodwill is an intangible asset that 
arises on the acquisition of a business 
and reflects the portion of the 
consideration paid which cannot be 
allocated to separately identifiable 
acquired assets. Goodwill is not 
amortised but tested for impairment 
at least once a year, or more frequently 
where there is an indication that it 
may be impaired.  

We focused on this area because 
goodwill is material to the 
consolidated financial statements 
and the assumptions used in 
the impairment assessment are 
inherently subjective. In particular, 
the assessment is highly sensitive to 
changes in forecast earnings before 
interest, tax, depreciation, amortisation 
and impairment (EBITDA) margins.

Accounting for uncertain tax 
provisions 

The Group and Parent is subject to 
tax laws in a number of jurisdictions, 
primarily the US and UK. The Group 
has material intra-group transactions 
which relate to sharing intangible 
assets, making it very hard to be 
certain regarding the appropriate 
transfer pricing policy. 

In addition, the group has a number of 
additional tax risks arising from how 
the business has evolved over time, 
and these risks are exacerbated by the 
rapid increase in profits during FY19. 

The net result is that the group has 
recognised a material centrally held 
provision of £5.6m against uncertain 
tax positions, the valuation of which 
is a highly judgemental area. Where 
tax positions are not settled with the 
tax authorities, the Directors take into 
account precedent and the advice of 
external experts. 

Our work to address the valuation of goodwill was supported by our in-house valuation 
experts and included the following procedures:  

• We assessed whether the forecast EBITDA margins were reasonable by comparing 

them to historical trends and by considering the accuracy of management’s forecasting 
in the past. We considered whether there had been any changes to the business or to the 
market environment, which could increase the level of uncertainty in the forecast.  

• We performed sensitivities to confirm that the forecast EBITDA margin continued 

to remain the key assumption for the UK to which the impairment assessment was most 
sensitive and revenue growth  continued to remain the key assumption for the US to which 
the impairment assessment was most sensitive. We also considered to what level these 
metrics would need to deteriorate  in order to indicate impairment.  

• We used our in-house valuation experts to compare the discount rate to our own 

estimate of the Group’s cost of capital, adjusted for the effects of tax.  

• We also assessed the reasonableness of the assumed long-term growth rate in 

light of external forecasts for the UK and US economies.  

Based on the work performed, we found that the methods used in the impairment 
assessment were appropriate and that the conclusions reached were supported by the 
evidence obtained.

Our work to address the value of this provision included the following procedures: 

• We engaged our in-house tax specialists to review the tax provisions as a whole,  
  including the uncertain tax provision. 

• We challenged management’s choice of assumptions and scenarios in which they  
  anticipated risks would arise, to confirm the existence of each risk.  

• We assessed each component of management’s provision against external 

evidence, where available, to confirm their estimate of the amount of tax at stake from each 
identified risk. 

• We reviewed the external advice received by management, and compared this 

with management’s judgement of the likelihood of risk and our own experience to assess 
the probabilities assigned by management in their weighted average estimate of the 
provision as a whole. 

• For the transfer pricing risks, we consulted in depth with our in-house transfer 

pricing specialists to enhance our own judgement of the risks. 

• We modelled alternative scenarios to gauge the sensitivity of the provision as a 

whole to changing assumptions. 

• We challenged management regarding the possibility of a ‘competent authority

asset’ in respect of the transfer pricing risk and challenged their judgement regarding 
whether or not they would be likely to pursue such an asset in their different scenarios.  

• We considered whether any aspect of this provision should have been recorded in  
   the prior year.

Based on the work performed, we concluded that the provision falls within a reasonable 
range of estimates.

How we tailored the audit scope 

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements 
as a whole, taking into account the structure of the group and the company, the accounting processes and controls, and the industry 
in which they operate.

Annual Report and Accounts 2019  /  100

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Independent 
auditors’  
report 

The Group is structured along two geographical lines, being the UK and US. The Group’s financial statements consist of a 
consolidation of 24 statutory entities; but the Group primarily operates through two main trading entities; Future Publishing Limited 
and Future US, Inc. Each of these statutory entities is deemed to represent a separate component.

In establishing the overall approach to the Group audit, we determined the type of work that we needed to perform at each 
component to be able to conclude whether sufficient appropriate audit evidence had been obtained as a basis for our opinion on the 
Group financial statements as a whole. All audit work was undertaken by the UK Group engagement team.

In our view, the two main trading entities and the Future plc entity all required a full scope audit of their complete financial 
information, due to their size and their risk characteristics.

We considered the individual financial significance of other components in relation to primary statement account balances. We 
also considered the presence of any significant audit risks and other qualitative factors (including history of misstatements through 
fraud or error). Any component which contributed a significant proportion of one or more primary statement account balances was 
subject to specific audit procedures over those account balances. We performed such procedures over certain account balances and 
transactions within one component, in addition to the three full scope components above.

All remaining components were subject to other procedures which mitigated the risk of material misstatement, including Group and 
component level analytical review procedures.

This, together with our testing of the consolidation process at Group level, gave us the evidence we needed for our opinion on the 
Group financial statements as a whole.

Materiality

The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our 
audit procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, both 
individually and in aggregate on the financial statements as a whole.  

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Group financial statements

Company financial statements

Overall materiality

£1,363,000 (2018: £1,246,000).

£2,408,000 (2018: £2,040,000).

2.5% of adjusted EBITDA.

1% of total assets.

As a holding company, the entity is not considered 
to be profit-oriented. In such circumstances, total 
assets is a generally accepted benchmark. Company 
materiality has been capped at £800,000 to reflect its 
allocation of materiality for the purpose of the Group 
audit.

In the prior year, we concluded that revenue was 
the most appropriate benchmark to determine 
overall materiality. We re-evaluated our benchmark 
in the current year, following the integration of 
the businesses acquired by the Group in FY18 and 
considering the current scale of the business and 
the impact of the Group’s ongoing acquisition and 
integration activities. Consequently, we concluded 
that an adjusted EBITDA benchmark is now 
appropriate.  In arriving at this judgement, we 
considered the financial measures which we believed 
to be most relevant to the shareholders in assessing 
the performance of the Group. Profit before tax is a 
generally accepted benchmark for a profit-oriented 
business. However, due to continued transformational 
activity, there has been a degree of volatility in this 
measure. We concluded that, in isolation, this metric 
did not appropriately reflect the scale of the Group’s 
ongoing operations or its underlying performance. 
As a result, adjusted EBITDA was considered the 
most appropriate benchmark, to exclude those items 
which are not representative of the core operational 
performance of the Group. In quantifying materiality, 
we have also had regard to other performance 
measures such as revenue and unadjusted EBITDA.

How we  
determined it

Rationale for 
benchmark applied

101  /  Future plc

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The 
range of materiality allocated across components was between £800,000 and £1,275,000. 

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £68,000 (Group 
audit) (2018: £62,000) and £68,000 (Company audit) (2018: £102,000) as well as misstatements below those amounts that, in our view, 
warranted reporting for qualitative reasons.

Going concern

In accordance with ISAs (UK) we report as follows:

Reporting obligation

Outcome

We are required to report if we have anything material to add 
or draw attention to in respect of the directors’ statement in the 
financial statements about whether the directors considered 
it appropriate to adopt the going concern basis of accounting 
in preparing the financial statements and the directors’ 
identification of any material uncertainties to the group’s and the 
company’s ability to continue as a going concern over a period of 
at least twelve months from the date of approval of the financial 
statements.

We have nothing material to add or to draw attention to.
However, because not all future events or conditions can be 
predicted, this statement is not a guarantee as to the group’s and 
company’s ability to continue as a going concern. For example, 
the terms on which the United Kingdom may withdraw from 
the European Union are not clear, and it is difficult to evaluate 
all of the potential implications on the group’s trade, customers, 
suppliers and the wider economy.  

We are required to report if the directors’ statement relating 
to Going Concern in accordance with Listing Rule 9.8.6R(3) is 
materially inconsistent with our knowledge obtained in the audit.

We have nothing to report.

Reporting on other information 

The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ 
report thereon. The directors are responsible for the other information. Our opinion on the financial statements does not cover the 
other information and, accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this 
report, any form of assurance thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or 
otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are 
required to perform procedures to conclude whether there is a material misstatement of the financial statements or a material 
misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement 
of this other information, we are required to report that fact. We have nothing to report based on these responsibilities. 

With respect to the Strategic Report, Directors’ report and Corporate Governance Statement, we also considered whether the 
disclosures required by the UK Companies Act 2006 have been included.   

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006 (CA06), 
ISAs (UK) and the Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and matters as 
described below (required by ISAs (UK) unless otherwise stated).

Annual Report and Accounts 2019  /  102

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsStrategic Report and Directors’ Report 
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ 
report for the year ended 30 September 2019 is consistent with the financial statements and has been prepared in accordance with 
applicable legal requirements. (CA06)

In light of the knowledge and understanding of the group and company and their environment obtained in the course of the audit, 
we did not identify any material misstatements in the Strategic Report and Directors’ report. (CA06)

Directors’ Remuneration 
In our opinion, based on the work undertaken in the course of the audit, the information given in the Corporate Governance 
Statement (on pages 59 to 60) about internal controls and risk management systems in relation to financial reporting processes 
and about share capital structures in compliance with rules 7.2.5 and 7.2.6 of the Disclosure Guidance and Transparency Rules 
sourcebook of the FCA (“DTR”) is consistent with the financial statements and has been prepared in accordance with applicable 
legal requirements. (CA06)

In light of the knowledge and understanding of the group and company and their environment obtained in the course of the audit, 
we did not identify any material misstatements in this information. (CA06)

In our opinion, based on the work undertaken in the course of the audit, the information given in the Corporate Governance 
Statement (on pages 59 to 60) with respect to the company’s corporate governance code and practices and about its administrative, 
management and supervisory bodies and their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the DTR. (CA06)

We have nothing to report arising from our responsibility to report if a corporate governance statement has not been prepared by 
the company. (CA06) 

The directors’ assessment of the prospects of the group and of the principal risks that would threaten the solvency  
or liquidity of the group 
We have nothing material to add or draw attention to regarding:

• The directors’ confirmation on page 57 of the Annual Report that they have carried out a robust assessment of the principal risks  
   facing the group, including those that would threaten its business model, future performance, solvency or liquidity.

• The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated.

• The directors’ explanation on page 39 of the Annual Report as to how they have assessed the prospects of the group, over what   
  period they have done so and why they consider that period to be appropriate, and their statement as to whether they have a  
  reasonable expectation that the group will be able to continue in operation and meet its liabilities as they fall due over the period of  
  their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions.

We have nothing to report having performed a review of the directors’ statement that they have carried out a robust assessment of 
the principal risks facing the group and statement in relation to the longer-term viability of the group. Our review was substantially 
less in scope than an audit and only consisted of making inquiries and considering the directors’ process supporting their 
statements; checking that the statements are in alignment with the relevant provisions of the UK Corporate Governance Code (the 
“Code”); and considering whether the statements are consistent with the knowledge and understanding of the group and company 
and their environment obtained in the course of the audit. (Listing Rules)

Other Code Provisions 
We have nothing to report in respect of our responsibility to report when: 

• The statement given by the directors, on page 57, that they consider the Annual Report taken as a whole to be fair, balanced  
  and understandable, and provides the information necessary for the members to assess the group’s and company’s position and  
  performance, business model and strategy is materially inconsistent with our knowledge of the group and company obtained in  
  the course of performing our audit.

• The section of the Annual Report on page 65 describing the work of the Audit Committee does not appropriately address matters  
  communicated by us to the Audit Committee.

• The directors’ statement relating to the company’s compliance with the Code does not properly disclose a departure from a  
  relevant provision of the Code specified, under the Listing Rules, for review by the auditors.

Directors’ Remuneration 
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the 
Companies Act 2006. (CA06)

103  /  Future plc

 
Responsibilities for the financial statements and the audit

Responsibilities of the Directors for the financial statements

As explained more fully in the Statement of Directors’ responsibilities set out on page 57, the directors are responsible for the 
preparation of the financial statements in accordance with the applicable framework and for being satisfied that they give a true 
and fair view. The directors are also responsible for such internal control as they determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the group’s and the company’s ability to continue as 
a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless 
the directors either intend to liquidate the group or the company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial 
statements.  

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report

This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Chapter 
3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility 
for any other purpose or to any other person to whom this report is shown or into whose hands it may come save where expressly 
agreed by our prior consent in writing.

Other required reporting

Companies Act 2006 exception reporting

Under the Companies Act 2006 we are required to report to you if, in our opinion:

• we have not received all the information and explanations we require for our audit; or

• adequate accounting records have not been kept by the company, or returns adequate for our audit have not been received from 

branches not visited by us; or

• certain disclosures of Directors’ remuneration specified by law are not made; or

• the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 

accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

Appointment

Following the recommendation of the audit committee, we were appointed by the members on 11 May 1999 to audit the financial 
statements for the year ended 31 December 1999 and subsequent financial periods. The period of total uninterrupted engagement is 
21 years, covering the years ended 31 December 1999 to 30 September 2019.

Katharine Finn (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Bristol
4 December 2019

Annual Report and Accounts 2019  /  104

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsFinancial 
statements

Financial statements

Contents

Consolidated income statement 

Consolidated statement of  
comprehensive income 

Consolidated statement of  
changes in equity

Company statement of  
changes in equity 

Consolidated balance sheet 

Company balance sheet 

Consolidated and Company  
cash flow statements 

Notes to the Consolidated and  
Company cash flow statements

Accounting policies 

Notes to the financial statements 

106

106

107

107

108

109

110

111

113

119

105  /  Future plc

 
Consolidated income statement 
for the year ended 30 September 2019

Revenue

Net operating expenses

Operating profit

Finance income

Finance costs

Net finance costs

Other income

Profit before tax

Tax (charge)/credit

Profit for the year attributable to owners of the parent

. 

2019

2018 restated1

Non -GAAP
Adjusted 
results
£m

Adjusting 
items
£m

Statutory 
results
£m

Non -GAAP
Adjusted 
results
£m

Adjusting 
items
£m

Statutory 
results
£m

221.5

-

221.5

(169.3)

(25.5)

(194.8)

130.1

(111.6)

52.2

(25.5)

-

(2.1)

(2.1)

0.2

50.3

(9.1)

41.2

0.8

(12.9)

(12.1)

-

(37.6)

4.5

(33.1)

26.7

0.8

(15.0)

(14.2)

0.2

12.7

(4.6) 

8.1

18.5

-

(1.1)

(1.1)

-

17.4

(2.5)

14.9

-

(13.2)

(13.2)

-

0.2

0.2

-

(13.0)

1.0

(12.0)

130.1

(124.8)

5.3

-

(0.9)

(0.9)

-

4.4

(1.5)

2.9

Note

1,2

3

7

7,28

1

8

See page 114 and note 10 for a reconciliation between adjusted and statutory results
1 Restated for the impact of adopting IFRS 15 Revenue from contracts with customers. Revenue and net operating expenses have both increased by £5.5m with a net 
nil impact on operating profit.

Earnings per 15p Ordinary share

Basic earnings per share

Diluted earnings per share

Consolidated statement of comprehensive income
for the year ended 30 September 2019

Profit for the year

Items that may be reclassified to the consolidated income statement

Currency translation differences

Other comprehensive profit/(loss) for the year

Total comprehensive income for the year attributable to owners of the parent

Items in the statement above are disclosed net of tax.

Note

10

10

2019 
pence

2018  
pence

9.9

9.3

5.1

4.7

2019
£m

8.1

8.3

8.3

16.4

2018
£m

2.9

(0.3)

(0.3)

2.6

Annual Report and Accounts 2019  /  106

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
Share capital issued during the year

22, 24

0.3

Share capital issued during the year

22, 24

5.4

Financial 
statements

Consolidated statement of changes in equity  
for the year ended 30 September 2019

Group

Balance at 1 October 2017

Profit for the year

Currency translation differences

Other comprehensive loss for the year

Total comprehensive income for the year

Share premium reduction

Share schemes

- Value of employees’ services

- Deferred tax on options

Balance at 30 September 2018

Profit for the year

Currency translation differences

Other comprehensive income for the year

Total comprehensive income for the year

Share schemes 

- Value of employees’ services

- Deferred tax on options

Dividends paid to shareholders

Balance at 30 September 2019

Company statement of changes in equity 
for the year ended 30 September 2019

Company

Balance at 1 October 2017

Profit for the year

Total comprehensive income for the year

Share capital issued during the year 

Share premium reduction

Share schemes

- Value of employees’ services

- Deferred tax on options

Balance at 30 September 2018

Loss for the year

Total comprehensive loss for the year

Share capital issued during the year

Share schemes 

- Value of employees’ services

- Deferred tax on options

Dividends paid to shareholders

Balance at 30 September 2019

107  /  Future plc

Note

Issued
share 
capital
£m

6.8

Share  
premium 
account
£m

47.4

Merger 
reserve
£m

122.5

Treasury 
reserve
£m

Accumulated 
losses
£m

(0.3)

(115.1)

-

-

-

-

-

-

-

-

24

6

14

-

-

-

6

14

9

-

-

-

-

-

-

-

97.2

(47.4)

-

-

-

-

-

-

2.4

-

-

-

-

-

-

  -

-

-

  -

-

2.9

(0.3)

(0.3)

2.6

  -

47.4

2.6

1.1

-

-

-

-

-

-

-

-

-

-

-

-

15.5

-

-

-

-

-

-

-

-

-

-

-

8.1

8.3

8.3

16.4

-

3.4

5.6

(0.4)

(36.4)

12.5

97.2

140.4

(0.3)

12.2

97.2

124.9

(0.3)

(61.4)

172.6

Merger 
reserve 
£m

Retained 
earnings
£m

Issued
share 
capital
£m

6.8

-

-

5.4

-

-

-

12.2

-

-

0.3

-

-

-

Note

22, 24

14

22, 24

14

9

Share 
premium 
account
£m

47.4

-

-

97.2

(47.4)

-

-

13.5

-

-

2.4

-

-

-

97.2

15.9

-

-

-

-

-

-

-

15.5

-

-

12.5

97.2

31.4

4.0

0.1

0.1

-

47.4

2.6

1.1

55.2

(1.6)

(1.6)

-

3.4

2.3 

(0.4)

58.9

Total 
equity
£m

61.3

2.9

(0.3)

(0.3)

2.6

105.0

-

2.6

1.1

8.1

8.3

8.3

16.4

15.8

3.4

5.6

(0.4)

213.4

Total 
equity
£m

71.7

0.1

0.1

105.0

-

2.6

1.1

180.5

(1.6)

(1.6)

15.8

3.4

2.3

(0.4)

200.0

 
 
Consolidated balance sheet
as at 30 September 2019

Assets
Non-current assets

Property, plant and equipment

Intangible assets - goodwill

Intangible assets - other

Investments

Deferred tax

Total non-current assets

Current assets

Corporation tax recoverable

Trade and other receivables

Cash and cash equivalents
Financial asset - derivative

Total current assets

Total assets
Equity and liabilities
Equity

Issued share capital

Share premium account

Merger reserve

Treasury reserve

Accumulated losses

Total equity

Non-current liabilities

Financial liabilities - interest-bearing loans and borrowings

Deferred tax

Provisions

Other non-current liabilities

Contingent consideration

Total non-current liabilities

Current liabilities

Financial liabilities - interest-bearing loans and borrowings

Trade and other payables

Corporation tax payable

Deferred consideration

Total current liabilities

Total liabilities

Total equity and liabilities

Note

2019
£m

2018
£m

11

12

12

14

15

16
21

22

24

24

24

18

14

19

20

21

18

17

21

2.5

218.7

110.3

0.2

3.7

335.4

1.1 

41.9

6.6
1.4

51.0

1.7

99.8

103.6

0.2

5.3

210.6

0.1

37.6

6.4
-

44.1

386.4

254.7

 12.5

97.2

140.4

(0.3)

(36.4)

213.4

42.6

0.4

2.1

0.4

10.9

56.4

4.3

62.4

6.0

43.9

116.6

173.0

386.4

12.2

97.2

124.9

(0.3)

(61.4)

172.6

15.7

5.1

2.8

0.5

-

24.1

8.5

48.4

1.1

-

58.0

82.1

254.7

The financial statements on pages 106 to 148 were approved by the Board of Directors on 4 December 2019 and signed on  
its behalf by: 

Richard Huntingford 
Chairman 

Penny Ladkin-Brand
Chief Financial Officer

Annual Report and Accounts 2019  /  108

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsFinancial 
statements

Company balance sheet
as at 30 September 2019

Assets
Non-current assets

Investment in Group undertakings

Deferred tax

Total non-current assets

Current assets

Trade and other receivables

Cash and cash equivalents
Financial asset - derivative

Total current assets

Total assets
Equity and liabilities
Equity

Issued share capital

Share premium account

Merger reserve

Retained earnings

Total equity

Non-current liabilities

Financial liabilities - interest-bearing loans and borrowings

Total non-current liabilities

Current liabilities

Financial liabilities - interest-bearing loans and borrowings

Trade and other payables

Corporation tax payable

Total current liabilities

Total liabilities

Total equity and liabilities

Note

2019
£m

2018
£m

13

14

15

16
21

22

24

24

18

18

17

142.2

4.5

146.7

94.7

-
1.4 

96.1

242.8

12.5

97.2

31.4

58.9 

200.0

42.6

42.6

-

0.2

- 

0.2

42.8

242.8

123.6

2.2

125.8

79.7

0.3
-

80.0

205.8

12.2

97.2

15.9

55.2

180.5

15.7

15.7

8.5

1.0

0.1

9.6

25.3

205.8

As permitted by the exemption under Section 408 of the Companies Act 2006 no Company income statement or statement of 
comprehensive income is presented. The Company's loss for the year was £1.6m (2018: profit of £0.1m).

The financial statements on pages 106 to 148 were approved by the Board of Directors on 4 December 2019 and signed on its behalf 
by:            

Richard Huntingford 
Chairman 

Penny Ladkin-Brand
Chief Financial Officer

109  /  Future plc

Consolidated and Company cash flow statements  
for the year ended 30 September 2019 

Cash flows from operating activities

Cash generated from/(used in) operations

Interest paid

Tax paid

Net cash generated from/(used in) operating activities

Cash flows from investing activities

Purchase of property, plant and equipment

Purchase of computer software and website development

Purchase of magazine titles and websites

Purchase of subsidiary undertakings, net of debt and cash acquired

Disposal of magazine titles and trademarks

Capital contributions to subsidiaries

Net movement in amounts owed to/by subsidiaries

Net cash used in investing activities

Cash flows from financing activities

Proceeds from issue of Ordinary share capital

Costs of share issue

Draw down of bank loans

Repayment of bank loans

Drawdown of overdraft

Bank arrangement fees

Purchase of derivative

Dividends paid

Net cash generated from financing activities

Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of year

Exchange adjustments

Cash and cash equivalents at end of year 

Group
2019
£m

Company
2019
£m

53.7

(1.5)

(3.1) 

49.1

(1.4)

(2.6)

(1.6)

(64.6)

0.4

-

-

(69.8)

-

-

84.2 

(68.4)

4.3

(0.8)

(0.7)

(0.4)

18.2

(2.5)

6.4

2.7

6.6

(2.3)

(1.4)

-

(3.7)

-

-

-

-

- 

-

 (10.5) 

(10.5)

-

-

84.2

(68.4) 

-

(0.8)

(0.7)

(0.4)

13.9

(0.3)

0.3

- 

-

Group
2018
£m

14.7

(0.9)

(4.0)

9.8

(1.2)

(1.2)

-

(117.1)

-

-

-

(119.5)

105.7

(3.4)

7.4

(3.3)

-

(0.1)

-

-

106.3

(3.4)

10.1

(0.3)

6.4

Company
2018
£m

(2.1)

(0.9)

(2.6)

(5.6)

-

-

-

-

-

(100.1)

(1.0)

(101.1)

105.7

(3.4)

7.4

(3.3)

-

(0.1)

-

-

106.3

(0.4)

0.7

-

0.3

Annual Report and Accounts 2019  /  110

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsFinancial 
statements

Notes to the Consolidated and Company cash flow statements  
for the year ended 30 September 2019

A. Cash generated from operations 

The reconciliation of profit/(loss) for the year to cash generated from/(used in) operations is set out below:

Profit/(loss) for the year

Adjustments for:

Depreciation charge 

Amortisation of intangible assets

Share schemes

- Value of employees’ services

Dividend receivable from Group undertaking

Net finance costs/(income)

Tax charge/(credit)

Profit on the sale of operations

Profit/(loss) before changes in working capital and provisions

Movement in provisions

Decrease in inventories

Decrease/(increase) in trade and other receivables

Increase/(decrease) in trade and other payables

Cash generated from/(used in) operations

B. Analysis of net debt

Group
2019
£m

8.1

0.9

14.5

3.4

-

14.2

4.6

(0.2)

45.5

(0.7)

-

3.5

5.4

53.7

Company
2019
£m

(1.6)

-

-

-

-

(0.3)

(0.1)

-

(2.0)

-

-

          -

(0.3)

(2.3) 

Group
2018
£m

2.9

0.6

7.3

2.6

-

0.9

1.5

-

15.8

-

0.7

(7.0)

5.2

14.7

Company
2018
£m

0.1

-

-

-

(3.2)

0.9

(0.1)

-

 (2.3)

-

-

-

0.2

(2.1)

Group

Cash and cash equivalents

Debt due within one year

Debt due after more than one year

Net debt

Company

Cash and cash equivalents 

Debt due within one year

Debt due after more than one year

Net debt

1 October 
2018
£m

6.4

(8.5)

(15.7)

(17.8)

1 October 
2018 
£m

0.3

(8.5)

(15.7)

(23.9)

Cash flows
£m

Other non-cash 
changes
£m

Exchange 
movements
£m

30 September  
2019
£m

(2.5)

4.2

(23.5)

(21.8) 

-

-

(0.5)

(0.5)

2.7

-

(2.9)

(0.2) 

6.6

(4.3)

(42.6) 

(40.3) 

Cash flows
£m

Other non-cash 
changes
£m

Exchange 
movements  
£m

30 September 
2019 
£m

(0.3)

8.5

(23.5) 

(15.3) 

-

-

(0.5)

(0.5) 

-

-

(2.9)

(2.9)

-

-

(42.6)

(42.6) 

111  /  Future plc

 
 
 
 
C. Reconciliation of movement in net debt

Net debt at start of year

Decrease in cash and cash equivalents

Increase in borrowings

Other non-cash changes

Exchange movements

Net debt at end of year

D. Changes in financial assets and financial liabilities

Group
2019
£m

(17.8)

(2.5)

(19.3)

(0.5)

(0.2) 

(40.3) 

Company
2019
£m

(23.9)

(0.3)

(15.0)

(0.5)

(2.9) 

(42.6) 

Group
2018
£m

(10.0)

(3.4)

(4.4)

0.3

(0.3)

(17.8)

Company
2018
£m

(19.3)

(0.4)

(4.4)

0.2

-

(23.9)

Group

Financial assets

Trade and other receivables

Cash and cash equivalents

Financial asset - derivative

Total financial assets

Financial liabilities

Trade and other payables

Current borrowings

Non-current borrowings

Deferred consideration

Contingent consideration

Total financial liabilities

Net financial assets and liabilities

1 October 
2018 
£m

Cash flows
£m

Acquisitions 
£m

Changes in 
fair values and  
unwinding  
of discount
£m

Exchange 
movements  
£m

30 September 
2019 
£m

31.8

6.4

-

38.2

(38.8)

(8.5)

(15.7)

-

-

(63.0)

(24.8)

(3.4) 

(2.5)

0.6

(5.3)

(6.1)

4.2

 (24.0)

-

-

(25.9)

(31.2) 

8.2

-

-

8.2

(7.2)

-

 -

(29.3)

(10.9)

(47.4)

(39.2)

-

-

0.8

0.8 

-

-

 -

(12.9)

- 

(12.9)

(12.1)

(0.6)

2.7

-

2.1

(1.7)

- 

(2.9)

(1.7)

-

(6.3)

(4.2) 

36.0

6.6

1.4

44.0

(53.8)

(4.3)

 (42.6)

(43.9)

(10.9) 

(155.5)

(111.5) 

Annual Report and Accounts 2019  /  112

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
 
 
Accounting policies

Compliance statement and basis of preparation

Future plc (the Company) is incorporated and registered in England and Wales and is a public company limited by shares. The address of 
the Company’s registered office and its registered number are given on page 155. The financial statements consolidate those of Future 
plc and its subsidiaries (the Group). 

The financial statements of the Group and the individual financial statements of the parent company have been prepared in accordance 
with International Financial Reporting Standards (IFRS) issued by the International Accounting Standards Board (IASB) and the IFRS 
Interpretations Committee’s (IFRS IC) interpretations as adopted by the European Union, applicable as at 30 September 2019, and those 
parts of the Companies Act 2006 applicable to companies reporting under IFRS.

The principal accounting policies applied in the preparation of the consolidated financial statements published in this 2019 Annual 
Report are set out on pages 113 to 118. These policies have been applied consistently to all years presented, unless otherwise stated 
below. These financial statements have been prepared under the historical cost convention, except for derivative financial instruments 
and share awards which are measured at fair value. 

The going concern basis has been adopted in preparing these financial statements as stated by the Directors on page 57. 

New or revised accounting 
standards and interpretations 
adopted in the year

The following standards and amendments 
became effective in the year:

- IFRS 9 Financial instruments;

- IFRS 15 Revenue from contracts with 

customers;

- amendments as a result of Annual 

Improvements 2014-2016 Cycle; and

- amendments to IFRS 2 Classification and 
measurement of share-based payment 
transactions.

There has been no material impact 
from the adoption of new standards, 
amendments to standards or 
interpretations which are relevant to the 
Group, other than as set out below.

The Group has adopted IFRS 9 Financial 
instruments and IFRS 15 Revenue from 
contracts with customers from 1 October 
2018.

Applying IFRS 9 has resulted in changes 
to the measurement and disclosure of 
financial instruments and introduces a 
new expected loss impairment model. 
The standard has been applied fully 
retrospectively, as required by IFRS 9, but 
the designation of financial assets and 
liabilities has been taken at the date of 
initial application. The Group has adopted 
the simplified approach to recognise 
lifetime credit losses for trade receivables. 
The adoption of the standard has not 
had a significant impact on the Group’s 
consolidated results or financial position. 
See note 15 for further detail.

IFRS 15 replaces the risk and reward 
approach of IAS 18 Revenue with a 
contract based five-step model. The Group 
has elected to apply the fully retrospective 
method for initial application, applying 
IFRS 15 retrospectively (and restating 
comparatives) from the period beginning 1 
October 2017.

113  /  Future plc

As part of the implementation, the Group 
has conducted a thorough analysis of all 
material revenue streams and customer 
contracts and reviewed sales and 
accounting processes. Print and digital 
magazine newstrade and subscription 
revenue, and digital advertising revenues 
and expenses have changed as a result of 
the new standard. Based on the enhanced 
guidance around the principal/agent 
approach, revenue is recognised as the 
amount paid by the end consumer, rather 
than the amount remitted by the agent. 
Related commissions paid to agents are 
recognised as an expense within cost of 
sales. There has been no material impact 
on transition relating to any other revenue 
streams within the Group.

The adoption of IFRS 15 has resulted in 
an increase in revenue of £8.5m for the 
year ending 30 September 2019, along 
with an increase in cost of sales of £8.5m, 
compared to what would have been 
reported under IAS 18. The comparative 
period income statement for the year 
ending 30 September 2018 has been 
restated for an increase in revenue of 
£5.5m and an increase in cost of sales 
of £5.5m. There has been no impact on 
retained earnings at the date of transition 
or subsequently.

New accounting standards, 
amendments and interpretations 
that are issued but not yet applied 
by the Group 

Certain new standards, amendments and 
interpretations to existing standards have 
been published that are mandatory for 
accounting periods beginning on or after 
1 October 2019 and which the Group has 
chosen not to adopt early. These include 
the following standards which are relevant 
to the Group: 

- IFRS 16 Leases; 

- IFRIC 23 Uncertainty over income tax 
treatments; 

- amendment to IFRS 9 Prepayment 

features with negative compensation and 
modifications of financial liabilities;

- amendment to IFRS 3 Clarifying the 

definition of a business;

- amendment to IAS 1 and IAS 8 Definition 

of Material; and

- Annual Improvements to IFRS Standards 

2015-2017 Cycle.

The Group is continuing to assess the 
impact of IFRS 16 Leases, which will be 
effective for the year ending 30 September 
2020. Adoption of this standard will result 
in the recognition on balance sheet of 
assets and liabilities relating to leases 
which are currently being accounted for 
as operating leases. On transition the 
Group intends to apply the modified 
retrospective approach, with the right-
of-use asset measured as if IFRS 16 
had always applied and the difference 
between lease assets and liabilities being 
recognised within retained earnings. The 
discount rate used will be the incremental 
borrowing rate determined on a lease-by-
lease basis at 1 October 2019, being the 
date of initial application. Prior periods 
will not be restated. The Group anticipates 
a material increase of around £15.3m in 
reported assets and around £16.2m in 
reported liabilities as a result of adopting 
IFRS 16. In the income statement the 
operating lease rent expense will be 
replaced with the depreciation of right-
of-use assets and finance costs on lease 
liabilities. The Group is expecting to take 
advantage of the following practical 
expedients on transition:

- rely on our assessment of where leases 
exist under current reporting standards 
IAS 17 Leases and IFRIC 4 Determining 
Whether an Arrangement Contains a 
Lease;

- exclude low-value leases;

- exclude short-term leases, being those 
with a term of 12 months or less from 1 
October 2019;

- rely on our assessment of onerous leases 

 
 
 
 
 
 
 
under IAS 37 Provisions, contingent 
liabilities and contingent assets applied 
immediately before the date of initial 
application as an alternative to performing 
an impairment review;

- use hindsight when determining the 

lease term where the contract includes 
options to extend or terminate; and

- exclude initial direct costs from the 

measurement of the right-of-use asset.

Although there will be no change to actual 
cash outflows, under IFRS 16 repayments 
relating to the principal portion of the 
lease liability will be presented within 
cash flows from financing activities and 
the portion relating to the repayment of 
interest presented within cash flows from 
operating activities. Payments relating 
to short-term and low-value leases will 
continue to be included in cash flows from 
operating activities.

IFRIC 23 Uncertainty over income tax 
treatments provides guidance and 
clarifies how to apply the recognition 
and measurement requirements in IAS 12 
Income taxes where there is uncertainty 
over income tax treatments. Historically, 
the Group has not recognised any specific 
provisions for uncertain tax positions in 
its accounts, but in the current year it has 
chosen to recognise a provision. This is not 
due to the introduction of IFRIC 23, but 
instead is due to the changing risk profile 
of the group, and in particular as it relates 
to cross border transfer pricing arising 
from the Group's increasing US presence. 
However, the guidance in IFRIC 23 has 
been considered in the measurement of 
this provision, notwithstanding the fact 
that it will not be mandatory for the group 
until the year ending 30 September 2020.

For more detail about the provision for 
uncertain tax positions, see the ‘critical 
judgements’ section on page 118.

The Group does not expect that the other 
standards and amendments issued but 
not yet effective will have a material 
impact on results or net assets.

Presentation of non-statutory 
measures

The Directors believe that adjusted results 
and adjusted earnings per share provide 
additional useful information on the core 
operational performance of the Group to 
shareholders, and review the results of the 
Group on an adjusted basis internally. The 
term ‘adjusted’ is not a defined term under 
IFRS and may not therefore be comparable 
with similarly titled profit measurements 
reported by other companies. It is not 
intended to be a substitute for, or superior 
to, IFRS measurements of profit. 

Adjustments are made in respect of:  

Share-based payments – share-based 
payment expenses (relating to equity-
settled share awards with vesting periods 
longer than 12 months), together with 
associated social security costs, are 
excluded from the adjusted results of 
the Group as the Directors believe they 
result in a level of charge that would 
distort the user’s view of the core trading 
performance of the Group. Details of 
share-based payments are shown in note 
23.

Exceptional items – the Group considers 
items of income and expense as 
exceptional and excludes them from 
the adjusted results where the nature of 
the item, or its size, is material and not 
related to the core underlying trading of 
the Group so as to assist the user of the 
financial statements to better understand 
the results of the core operations of the 
Group. Details of exceptional items are 
shown in note 5. 

Amortisation of acquired intangible 
assets – the amortisation charge for those 
intangible assets recognised on business 
combinations is excluded from the 
adjusted results of the Group since they 
are non-cash charges arising from non-
trading investment activities. As such, they 
are not considered to be reflective of the 
core trading performance of the Group. 

Change in the fair value of contingent 
consideration - the Group excludes the 
remeasurement of these acquisition-
related liabilities from its adjusted results 
as the impact of remeasurement can 
vary significantly depending on the 
underlying acquisition's performance. The 
unwinding of the discount on contingent 
consideration is also excluded from the 
Group's adjusted results on the basis that 
it is non-cash and the balance is driven by 
the Group’s assessment of the relevant 
discount rate to apply. Excluding these 
items ensures comparability with prior 
years.

Changes in the fair value of currency 
option - the Group has excluded this 
from its adjusted results as the option 
was acquired in order to hedge USD 
exposure to acquisition related contingent 
consideration and does not relate to the 
core underlying trading performance of 
the Group.

Non-trading foreign exchange gains and 
losses – certain other items are excluded 
from adjusted results where their inclusion 
distorts the comparability of core trading 
results year-on-year. 

The tax related to adjusting items is the tax 
effect of the items above, calculated using 
the standard rate of corporation tax in the 
relevant jurisdiction.

A reconciliation of adjusted operating 
profit to profit before tax is shown below:

Adjusted operating profit

Adjusted finance costs

Other income

Adjusted profit before tax

Adjusting items:

Share-based payments 
(including social  
security costs)

2019 
£m

52.2

(2.1)

0.2

50.3

2018
£m

18.5

(1.1)

-

17.4

(9.0)

(3.1)

Exceptional items

(3.4)

(4.4)

Amortisation of acquired 
intangibles

Increase in fair value of 
contingent consideration

Unwindling of discount

Fair value gain on  
currency option

Non-trading foreign 
exchange gain

(13.1)

(5.7)

(11.7)

(1.2)

0.8

-

-

-

-

0.2

Profit before tax

12.7

4.4

A reconciliation of adjusted free cash flow 
to cash flow from operations is shown 
below:

2019 
£m

2018
£m

Adjusted free cash flow

53.7

17.4

Cash flows related to 
capital expenditure

Adjusted operating cash 
inflow

Cash flows related to 
exceptional items

Cash inflow from 
operations

4.0

2.4

57.7

19.8

(4.0)

(5.1)

53.7

14.7

A reconciliation between adjusted and 
statutory earnings per share measures is 
shown in note 10. 

Basis of consolidation

The consolidated financial statements 
incorporate the financial statements 
of Future plc (the Company) and its 
subsidiary undertakings. Subsidiaries 
are all entities controlled by the Group. 
Control exists when the Group is either 
exposed to or has the rights to variable 
returns from its involvement with the 
entity and has the ability to affect those 
returns through its power over the entity. 
Subsidiaries are fully consolidated from 
the date on which control is transferred 
to the Group. They are deconsolidated 
from the date that control ceases. The 
purchase method of accounting is used to 

Annual Report and Accounts 2019  /  114

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
Financial 
statements

account for the acquisition of subsidiaries 
by the Group.

amount remitted by the agent. 

The cost of an acquisition is measured 
as the fair value of the assets given, 
equity instruments issued and liabilities 
incurred or assumed at the date of 
exchange, and includes the fair value 
of any asset or liability resulting from a 
contingent consideration arrangement. 
Acquisition-related costs are expensed 
as incurred. Identifiable assets acquired 
and liabilities and contingent liabilities 
assumed in a business combination are 
measured initially at their fair values at 
the acquisition date. The excess of the 
cost of acquisition over the fair value of 
the Group’s share of the identifiable net 
assets acquired is recorded as goodwill. 

Inter-company transactions, balances and 
unrealised gains on transactions between 
Group companies are eliminated.  

Unrealised losses are also eliminated but 
are considered an impairment indicator of 
the asset transferred. Accounting policies 
of subsidiaries have been changed where 
necessary to ensure consistency with the 
policies adopted by the Group.

Segment reporting

The Group is organised and arranged 
primarily by geographical segment. The 
Group also uses a sub-segment split of 
Media and Magazines for further analysis. 
Operating segments are reported in 
a manner consistent with the internal 
reporting provided to the Chief Operating 
Decision Makers who are considered to be 
the Executive Directors of Future plc.

Revenue recognition

Revenue from contracts with customers 
is recognised in the income statement 
in line with the five-step model in IFRS 
15, to reflect the pattern of transfer of 
goods and services to the customer. 
Revenue is recognised in the income 
statement when control passes to the 
customer. If the customer simultaneously 
receives and consumes the benefits of 
the contract, revenue is recognised over 
time. Otherwise, revenue is recognised at 
a point in time. 

Revenue comprises the transaction price 
of the contract, being consideration 
received or receivable for the sale of 
goods and services in the ordinary course 
of the Group’s activities. Revenue is 
shown net of value-added tax, estimated 
returns, rebates and discounts and after 
eliminating sales within the Group. 

For print and digital magazine newstrade 
and subscription revenue, and digital 
advertising revenues and expenses, 
revenue is recognised as the amount paid 
by the end consumer, rather than the 

115  /  Future plc

Related commissions paid to agents are 
recognised as an expense within cost of 
sales. 

The following recognition criteria also 
apply:

- eCommerce revenue is recognised at 
the time of the related product sale

- Magazine newsstand circulation, print 
subscription and advertising revenue is 
recognised according to the date that 
the related publication goes on sale

- Online advertising revenue is 
recognised over the period during 
which the adverts are served

- Revenue from the sale of digital 
magazine subscriptions is recognised 
uniformly over the term of the 
subscription 

- Event income is recognised when the 
event has taken place

- Licensing revenue is recognised on the 
supply of the licensed content

(c) Group companies 
The results and financial position of all 
the Group entities that have a functional 
currency different from the presentation 
currency are translated into the 
presentation currency as follows:

(i)     Assets and liabilities for each balance 
sheet are translated at the closing 
rate at the date of that balance sheet.

(ii)     Income and expenses for each 

income statement are translated at 
average exchange rates.

(iii)    All resulting exchange differences 
are recognised as a separate 
component of equity.

On consolidation, exchange differences  
arising from the translation of the 
net investment in foreign operations, 
and of borrowings and other currency 
instruments designated as hedges 
of such investments, are taken to 
shareholders’ equity. When a foreign 
operation is sold, exchange differences 
that were recorded in equity are 
recognised in the income statement as 
part of the gain or loss on sale.

- Other revenue is recognised at the 
time of sale or provision of service

Employee benefits

The right of return is considered to be 
variable consideration. The probable 
amount of expected returns is estimated 
using the most-likely amount method 
and accounted for as a reduction in 
revenue.

Foreign currency translation

(a) Functional and presentation 
currency
Items included in the financial statements 
of each of the Group’s entities are 
measured using the currency of the 
primary economic environment in which 
the entity operates (‘the functional 
currency’). The consolidated financial 
statements are presented in sterling, 
which is the Group’s presentation currency.

(b) Transactions and balances
Foreign currency transactions are 
translated into the functional currency 
using the exchange rate prevailing at the 
date of the transaction.  Foreign exchange 
gains and losses resulting from the 
settlement of such transactions and from 
the translation at balance sheet exchange 
rates of monetary assets and liabilities 
denominated in foreign currencies are 
recognised in the income statement, with 
exchange differences arising on trading 
transactions being reported in operating 
profit and with those arising on financing 
transactions reported in net finance costs 
unless, as a result of cash flow hedging, 
they are reported in other comprehensive 
income.

(a) Pension obligations
The Group has a number of defined 
contribution plans. For defined 
contribution plans the Group 
pays contributions into a privately 
administered pension plan on a 
contractual or voluntary basis. The Group 
has no further payment obligations 
once the contributions have been paid. 
Contributions are charged to the income 
statement as they are incurred.

(b) Share-based compensation
The Group operates a number of share-
based compensation plans.
The fair value of the employee services 
received in exchange for the grant of the 
awards is recognised as an expense. The 
total amount to be expensed over the 
appropriate service period is determined 
by reference to the fair value of the 
awards. The calculation of fair value 
includes assumptions regarding the 
number of cancellations and excludes 
the impact of any non-market vesting 
conditions (for example, earnings per 
share). Non-market vesting conditions 
are included in assumptions about the 
number of awards that are expected 
to vest. At each balance sheet date, 
the Group revises its estimates of the 
number of awards that are expected 
to vest. It recognises the impact of the 
revision of original estimates, if any, in the 
income statement, with a corresponding 
adjustment to equity for equity-settled 
awards and liabilities for cash-settled 
awards.

The grant by the Company of share 

 
 
 
 
awards to the employees of subsidiary 
undertakings is treated as a capital 
contribution. The fair value of employee 
services received, measured by reference 
to the grant date fair value, is recognised 
over the vesting period as an increase to 
investment in subsidiary undertakings, 
with a corresponding credit to equity in 
the Company’s financial statements.

Shares in the Company are held in trust to 
satisfy the exercise of awards under certain 
of the Group’s share-based compensation 
plans and exceptional awards. The trust 
is consolidated within the Group financial 
statements. These shares are presented 
in the consolidated balance sheet as a 
deduction from equity at the market value 
on the date of acquisition.

(c) Bonus plans
The Group recognises a liability and 
an expense for bonuses taking into 
consideration the profit attributable to 
the Company’s shareholders after certain 
adjustments. The Group recognises a 
provision where contractually obliged or 
where there is a past practice that has 
created a constructive obligation.

Leases

Leases in which the Group assumes 
substantially all the risks and rewards 
of ownership of the leased assets are 
classified as finance leases. All other 
leases are classed as operating leases.

Assets held under finance leases are 
included either as property, plant and 
equipment or intangible assets at the 
lower of their fair value at inception or 
the present value of the minimum lease 
payments and are depreciated over their 
estimated economic lives or the finance 
lease period, whichever is the shorter. The 
corresponding liability is recorded within 
borrowings. The interest element of the 
rental costs is charged against profits 
over the period of the lease using the 
actuarial method.

Payments made under operating leases 
(net of any incentives received from 
the lessor) are charged to the income 
statement on a straight-line basis over the 
period of the lease.

Tax

Tax on the profit or loss for the year 
comprises current tax and deferred tax. 
Tax is recognised in the income statement 
except to the extent that it relates to items 
recognised directly in equity in which case 
it is recognised in equity. 

Current tax is payable based on taxable 
profits for the year, using tax rates that 
have been enacted or substantively 
enacted at the balance sheet date, along 
with any adjustment relating to tax 

payable in previous years. Management 
periodically evaluates items detailed in tax 
returns where the tax treatment is subject 
to interpretation. Taxable profit differs 
from net profit in the income statement 
in that income or expense items that are 
taxable or deductible in other years are 
excluded – as are items that are never 
taxable or deductible. Current tax assets 
relate to payments on account not offset 
against current tax liabilities.

Deferred tax is provided in full, using the 
liability method, on temporary differences 
arising between the tax bases of assets 
and liabilities and their carrying amounts 
in the consolidated financial statements. 
However, deferred tax is not accounted 
for if it arises from initial recognition of 
an asset or liability in a transaction other 
than a business combination that at the 
time of the transaction affects neither 
accounting nor taxable profit or loss. 
Deferred tax is determined using tax 
rates (and laws) that have been enacted 
or substantively enacted by the balance 
sheet date and are expected to apply 
when the related deferred tax asset is 
realised or the deferred tax liability is 
settled in the appropriate territory.

Deferred tax assets are recognised to 
the extent that it is probable that future 
taxable profits will be available against 
which the temporary differences can 
be utilised.  Deferred tax is provided 
on temporary differences arising on 
investments in subsidiaries, except 
where the timing of the reversal of the 
temporary difference is controlled by 
the Group and it is probable that the 
temporary difference will not reverse  
in the foreseeable future.

Certain deferred tax assets and liabilities 
are offset against each other where they 
relate to the same jurisdiction and there is 
a legally enforceable right to offset.

Uncertain tax positions are provided for 
under IAS 12, with due consideration 
for the interpretive guidance in IFRIC 
23. Each uncertain tax treatment is 
considered either separately or together 
with other uncertain positons in the 
same jurisdiction, depending on which 
approach better predicts the resolution 
of the uncertainty.  The effect of the 
uncertainty is measured with reference 
to the expected value, i.e. the sum of the 
probability-weighted amounts in a range 
of possible outcomes. The expected 
value better predicts the resolution of 
the uncertainty where there is a range of 
possible outcomes.

Deferred tax in business 
combinations

In business combinations, deferred tax 
is calculated at the date of acquisition. 
Where the fair value (and therefore the 
acquisition accounting value) of assets 

acquired is different from its tax base, a 
deferred tax asset or liability is recognised 
on the temporary difference. The tax 
base is dependent on the expected tax 
deductions available in the applicable 
jurisdiction over the life of the asset.  

Dividends

All dividend distributions to the 
Company’s shareholders are recognised 
as a liability in the financial statements in 
the period in which they are approved.

Property, plant and equipment

Property, plant and equipment is stated 
at cost (or deemed cost) less accumulated 
depreciation and impairment losses. 
Cost includes expenditure that is directly 
attributable to the acquisition of the items.

Depreciation

Depreciation is calculated using the 
straight-line method to allocate the cost 
of property, plant and equipment less 
residual value over estimated useful lives, 
as follows:

•  Land and buildings – 50 years or period 

of the lease if shorter.

•  Plant and machinery – between one and  

five years.

•  Equipment, fixtures and fittings – 

between one and five years.

The assets’ residual values and useful lives 
are reviewed, and adjusted if appropriate, 
at each balance sheet date. An asset’s 
carrying amount is written down 
immediately to its recoverable amount 
if the asset’s carrying amount is greater 
than its estimated recoverable amount.

Gains and losses on disposals are 
determined by comparing proceeds with 
carrying amounts. These are included in 
the income statement. 

Intangible assets

(a) Goodwill
Goodwill represents the difference 
between the cost of the acquisition and 
the fair value of net identifiable assets 
acquired. 

Goodwill is stated at cost less any  
accumulated impairment losses. Goodwill  
is allocated to appropriate cash 
generating units (those expected to 
benefit from the business combination) 
and it is not subject to amortisation but is 
tested annually for impairment.

Annual Report and Accounts 2019  /  116

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements(b) Titles, trademarks, customer lists, 
brands, subscriber databases, creative 
services relationships, advertising 
relationships, eCommerce technology 
and other ‘magazine and website 
related’ intangibles
Magazine and website related intangible 
assets have a finite useful life and 
are stated at cost less accumulated 
amortisation. Assets acquired as part of a 
business combination are initially stated 
at fair value. Amortisation is calculated 
using the straight-line method to allocate 
the cost of these intangibles over their 
estimated useful lives (between one and 
fifteen years).

Expenditure incurred on the launch of 
new magazine titles is recognised as 
an expense in the income statement as 
incurred. 

(c) Computer software and website 
development
Non-integral computer software 
purchases are stated at cost less 
accumulated amortisation. Costs incurred 
in the development of new websites 
are capitalised only where the cost can 
be directly attributed to developing the 
website to operate in the manner intended 
by management and only to the extent of 
the future economic benefits expected 
from its use. These costs are amortised on 
a straight-line basis over their estimated 
useful lives (between one and three 
years). Costs associated with maintaining 
computer software or websites are 
recognised as an expense as incurred.

Impairment tests and Cash-
Generating Units (CGUs)

A CGU is defined as the smallest 
identifiable group of assets that generates 
cash inflows that are largely independent 
of the cash inflows from other assets or 
groups of assets.

Goodwill is not amortised but tested for 
impairment at least once a year or more 
frequently when there is an indication 
that it may be impaired. Therefore, the 
evolution of general economic and 
financial trends as well as actual economic 
performance compared to market 
expectations represent external indicators 
that are analysed by the Group, together 
with internal performance indicators, in 
order to assess whether an impairment 
test should be performed more than once 
a year.

IAS 36 ‘Impairment of Assets’ requires 
these tests to be performed at the level 
of each CGU or group of CGUs likely to 
benefit from acquisition-related synergies, 
within an operating segment.

Any impairment of goodwill is recorded 
in the income statement as a deduction 
from operating profit and is never 
reversed subsequently.

117  /  Future plc

Other intangible assets with a finite life are 
amortised and are tested for impairment 
only where there is an indication that an 
impairment may have occurred.

Recoverable amount

To determine whether an impairment loss 
should be recognised, the carrying value 
of the assets and liabilities of the CGUs or  
groups of CGUs is compared to their 
recoverable amount.

Carrying values of CGUs and groups of 
CGUs tested include goodwill and assets 
with finite useful lives (property, plant 
and equipment, intangible assets and net 
working capital).

The recoverable amount of a CGU is 
the higher of its fair value less costs to 
sell and its value in use. Fair value less 
costs to sell is the best estimate of the 
amount obtainable from the sale of an 
asset in an arm’s length transaction 
between knowledgeable, willing parties, 
less the costs of disposal. This estimate 
is determined, on 30 September, on the 
basis of the discounted present value 
of expected future cash flows plus a 
terminal value and reflects general market 
sentiment and conditions. 

Value in use is the present value of the 
future cash flows expected to be derived 
from the CGUs or group of CGUs. Cash 
flow projections are based on economic 
assumptions and forecast trading 
conditions drawn up by the Group’s 
management, as follows:

• cash flow projections are based on 

five-year business plans;

• cash flow projections beyond that time 
frame are extrapolated by applying a 
growth rate of 3% to perpetuity; and

•  the cash flows obtained are discounted 
using appropriate rates for the business 
and the territories concerned.

If goodwill has been allocated to a CGU 
and an operation within that CGU is 
disposed of, the goodwill associated with 
that operation is included in the carrying 
amount of the operation in determining 
the profit or loss on disposal. The goodwill 
allocated to the disposal is measured on 
the basis of the relative profitability of the 
operation disposed and the operations 
retained. 

Inventories

Inventories are stated at the lower of cost 
and net realisable value. For raw materials, 
cost is taken to be the purchase price on a 
first in, first out basis. For finished goods, 
cost is calculated as the direct cost of 
production. It excludes borrowing costs. 
Net realisable value is the estimated selling 

price in the ordinary course of business, 
less applicable variable selling expenses. 

Trade and other receivables

Trade and other receivables are initially 
recognised at fair value and subsequently 
measured at amortised cost using the 
effective interest method, less a loss 
allowance. The Group applies the IFRS 
9 simplified approach to measuring 
expected credit losses, which uses a 
lifetime expected loss allowance for all 
trade receivables. Expected loss rates, 
calculated based on historical credit 
losses, are applied to trade receivables 
grouped based on days past due. 

Cash and cash equivalents

Cash and cash equivalents include cash 
in hand and deposits held on call with 
banks. Bank overdrafts are shown within 
borrowings in current liabilities on the 
balance sheet.

Trade and other payables

Trade and other payables are initially 
recognised at fair value and subsequently 
measured at amortised cost using the  
effective interest method.

Borrowings

Borrowings are recognised initially at fair 
value, net of transaction costs incurred. 
Borrowings are subsequently stated 
at amortised cost with any difference 
between the proceeds (net of transaction 
costs) and the redemption value 
recognised in the income statement over 
the period of the borrowings using the 
effective interest method.

Borrowings are classified as current 
liabilities unless the Group has an 
unconditional right to defer settlement of 
the liability for at least 12 months after the 
balance sheet date.

Provisions

Provisions are recognised when the 
Group has a present legal or constructive 
obligation as a result of past events, and 
it is more likely than not that an outflow 
of resources will be required to settle the 
obligation.

Provisions are measured at the Directors’ 
best estimate of the expenditure required 
to settle the obligation at the balance 
sheet date, and are discounted to present 
value where the effect is material.

 
 
Derivative financial instruments 
and hedging activities

The Group uses derivative financial 
instruments to reduce exposure to 
foreign exchange and interest rate risks 
and recognises these at fair value in its 
balance sheet. In the prior year the Group 
applied cash flow hedge accounting in 
respect of certain instruments held. For 
instruments for which hedge accounting 
is applied, gains and losses are taken to 
equity. Any changes to the fair value of 
derivatives not hedge accounted for are 
recognised in the income statement. 
Any new instruments entered into by 
the Group will be reviewed on a ‘case 
by case’ basis at inception to determine 
whether they should qualify as hedges 
and be accounted for accordingly under 
IFRS 9. In accordance with its treasury 
policy, the Group does not hold or issue 
any derivative financial instruments for 
trading purposes.

Where hedge accounting is not applied, 
changes in fair value of derivative financial 
instruments are recognised within profit 
or loss.

Investments

The Company’s investments in subsidiary 
undertakings are stated at the fair value  
of consideration payable, including related 
acquisition costs, less any provisions for 
impairment.

Exceptional items

The Group considers items of income 
and expense as exceptional and excludes 
them from the adjusted results where the 
nature of the item, or its size, is material 
and not related to the core underlying 
trading of the Group so as to assist 
the user of the financial statements to 
better understand the results of the 
core operations of the Group. Details of 
exceptional items are shown in note 5. 

Critical accounting assumptions, 
judgements and estimates

The preparation of the financial 
statements under IFRS requires the use 
of certain critical accounting assumptions 
and requires management to exercise 
its judgement and to make estimates 
in the process of applying the Group’s 
accounting policies.

Critical judgements in applying the 
Group’s accounting policies
The areas where the Board has made 
critical judgements in applying the 
Group’s accounting policies (apart from 
those involving estimations which are 
dealt with separately below) are:

(a) Accounting for acquisitions
Management applies judgement in 
accounting for acquisitions, including 
identifying assets arising from 
the application of IFRS 3 Business 
combinations, undertaking Purchase 
Price Allocation exercises to allocate value 
between assets acquired, including the 
allocation between intangible assets 
and goodwill, and valuing contingent 
consideration. See note 28 for  
further detail. 

(b) Exceptional items
Due to the significant acquisition related 
activity, there are a number of items 
considered exceptional in nature. In the 
current year these largely consist of costs 
of returning to the premium segment 
of the official list of £0.8m as well as 
acquisition and integration related costs 
of £2.5m, relating to the acquisitions of 
MoNa Mobile Nations, LLC and SmartBrief, 
Inc. See notes 5 and 28 for further detail.

Key sources of estimation uncertainty 
The following are areas of key sources of 
estimation uncertainty that may have 
a significant risk of causing a material 
adjustment to the carrying amounts 
of assets and liabilities within the next 
financial year:

(a) Taxation
Where tax exposures can be quantified, a 
provision is made based on best estimates 
and the judgement of the Directors. 
Details of the provision for uncertain 
tax positions in relation to material tax 
exposures are discussed below. As the 
ultimate resolution of tax exposures 
usually occurs at a point in time, and given 
the inherent uncertainties in assessing 
the outcomes of these exposures, there 
could, in future periods, be adjustments 
to these provisions that have a material 
positive or negative effect on our results 
in any particular period. Provisions for 
tax contingencies require the Directors 
to make estimates and judgements with 
respect to the ultimate outcome of a tax 
audit, and actual results could vary from 
these estimates.  

In the current year, the uncertain tax 
positions of the Group have been 
reviewed, and a provision has been put in 
place for £5.6m (2018: £nil). The provision 
has been calculated under IAS 12, in line 
with the guidance published in IFRIC 23. 
This relates to a number of risks across 
jurisdictions, but in particular the risk of 
challenge by the tax authorities of the 
Group's transfer pricing arrangements. 
Although the Directors continue to believe 
that Future’s transfer pricing is robust, 
its position as a digital media business 
and the increasing attention on transfer 
pricing as it relates to cross border 
taxation of the digital economy creates 
uncertainty.

(b) Valuation of acquired  
intangible assets
Acquisitions may result in the recognition 
of intangible assets, such as titles, 
trademarks, customer lists, advertising 
relationships, publishing rights and 
eCommerce technology. These assets 
are valued using a discounted cash flow 
model or a relief from royalty method. 
In applying these valuation methods, a 
number of key assumptions are made 
in respect of discount rates, growth 
rates, royalty rates and the estimated 
life of intangibles. During the year, such 
estimates have been made regarding the 
purchase of the Immediate Media titles, as 
well as the MoNa Mobile Nations, LLC and 
SmartBrief, Inc. acquisitions. See notes 12 
and 28 for further details.

(c) Carrying value of goodwill
The Group uses forecast cash flow 
information and estimates of future 
growth to assess whether goodwill is 
impaired. Key assumptions include the 
EBITDA margin allocated to each CGU, 
the growth rate to perpetuity and the 
discount rate. If the results of an operation 
in future years are adverse to the 
estimates used for impairment testing, 
impairment may be triggered at that 
point. Further details, including sensitivity 
testing, are included within note 12.

Annual Report and Accounts 2019  /  118

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
Notes to the financial statements

1. Segmental reporting 

The Group is organised and arranged primarily by reportable segment. The Executive Directors consider the performance of the 
business from a geographical perspective, namely the UK and the US. The Australian business is considered to be part of the UK 
segment and is not reported separately due to its size. The Group also uses a sub-segment split of Media (websites and events) and 
Magazines for further analysis. The Group considers that the assets within each geographical segment are exposed to the same risks.

(a) Reportable segment
(i) Segment revenue

Segment:

UK

US

Total

Sub-segment

Media
£m

Magazines
£m

50.4

104.5

154.9

52.3

14.3

66.6

2019
£m

Total
£m

102.7

118.8

221.5

Sub-segment

Media1
£m

Magazines1
£m

36.8

29.5

66.3

53.2

10.6

63.8

2018
£m

Total1
£m

90.0

40.1

130.1

1  Restated for the impact of adopting IFRS 15 Revenue from contracts with customers. Revenue and net operating expenses have both increased by £5.5m. There is a net nil impact on 
operating profit. This also excludes intra-group adjustments as these are not allocated to either Media or Magazine. 

Transactions between segments are carried out at arm’s length.

(ii)  Segment adjusted EBITDA

Adjusted EBITDA is used by the Executive Directors to assess the performance of each segment. EBITDA for the Media and Magazines 
sub-segments is not reported internally, as overheads are not fully allocated on this basis. The table below shows the impact of 
intragroup adjustments on the adjusted EBITDA for the UK and US segments:

UK

US

Total

2019
£m

Underlying adjusted  
EBITDA
£m

Intragroup  
adjustments
£m

Adjusted  
EBITDA
£m

Underlying adjusted  
EBITDA
£m

Intragroup  
adjustments
£m

12.8

41.7

54.5

18.4

(18.4) 

-

31.2

23.3 

54.5

7.5

13.2

20.7

7.8

(7.8)

-

2018
£m

Adjusted  
EBITDA
£m

15.3

5.4

20.7

Intra-group adjustments relate to the net impact of charges from the UK to the US in respect of management fees (for back office 
revenue functions such as finance, HR and IT which are based in the UK) and licence fees for the use of intellectual property. The 
increase in the year is driven by the growth in media revenue in the US.

A reconciliation of total segment adjusted EBITDA to profit before tax is provided as follows:

Total segment adjusted EBITDA

Share-based payments (including social security costs)

Depreciation

Amortisation

Exceptional items

Net finance costs

Other income

Profit before tax

(iii) Segment assets and liabilities

UK

US

Total

119  /  Future plc

2019
£m

54.5

(9.0)

(0.9) 

(14.5)

(3.4)

(14.2)

0.2

12.7

2018
£m

20.7

(3.1)

(0.6)

(7.3)

(4.4)

(0.9)

-

4.4

Segment assets

Segment liabilities

Segment net assets

2019
£m

123.3

263.1

386.4

2018
£m

123.7

131.0

254.7

2019
£m

(97.3)

(75.7)

(173.0)

2018
£m

(62.3)

(19.8)

(82.1)

2019
£m

26.0

187.4

213.4

2018
£m

61.4

111.2

172.6

 
(iv) Other segment information

Non-current assets

Additions to 
non-current assets

Depreciation 
and amortisation

Exceptional items

UK

US

Total 

2019
£m

98.5

233.2

331.7

2018
£m

101.8

103.5

205.3

2019
£m

4.1

130.7

134.8

2018
£m

15.4

104.5

119.9

2019
£m

7.2

8.2

15.4

2018
£m

6.8

1.1

7.9

2019
£m

1.4

2.0

3.4

Other than the items disclosed above and a share-based payments charge (excluding social security costs) of £3.9m (2018: £2.6m) 
there were no other significant non-cash expenses during the year.

(b) Business segment

(i) Gross profit by business segment

Media
£m

Magazines
£m

Other
£m

Sub segment

Add back 
distribution 
expenses  
£m

2019
£m

Total 
£m

Media
£m

Magazines
£m

Other
£m

Sub segment

Add back 
distribution 
expenses 
£m

Segment:

UK

US

Total

42.5

84.7

127.2

32.8

8.6

41.4

(35.2)

(33.9)

(69.1)

4.5

2.5

7.0

44.6

61.9 

106.5

28.8

25.4

54.2

33.5

6.2

39.7

(32.2)

(11.9)

(44.1)

4.0

1.5

5.5

2018
£m

1.8

2.6

4.4

2018
£m

Total 
£m

34.1

21.2

55.3

Revenue of £38.2m arose from sales to the Group’s largest single customer which operates as an intermediary for digital advertising 
customers (2018: £19.1m and £13.2m from the Group's two largest single customers). No end customer, or other single customer or 
group of customers under common control contributed 10% or more to the Group’s revenue in either the current or prior year. The 
above analysis excludes the impact of intra-group adjustments.

2. Revenue 

The Group has applied IFRS 15 from 1 October 2018, using the fully retrospective method for initial application, meaning comparative 
periods have been restated from 1 October 2017.

The Group has applied the practical expedient to allow incremental costs of obtaining a contract to not be capitalised where the 
amortisation period is 12 months or less. No contract assets or liabilities have been recognised on application of IFRS 15.

See note 1 for disaggregation of revenue by sub-segment.

Timing of satisfaction of performance obligations

Revenue is recognised in the income statement when control passes to the customer. If the customer simultaneously receives and 
consumes the benefits of the contract, revenue is recognised over time. Otherwise, revenue is recognised at a point in time. The table 
overleaf provides detail for each revenue stream:

Annual Report and Accounts 2019  /  120

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements  
 
Revenue stream

Nature, timing and satisfaction of  
performance obligations

Revenue recognition under IFRS 15

Future operates a number of websites with 
advertising space on their webpages which are 
sold via 1st party and programmatic/3rd party 
routes. Customers can purchase by time and 
number of impressions. 

For impressions, the performance obligation is the 
presentation of the advert to the customer. For 
time-based adverts, the performance obligation is 
the provision of an advert over a period of time to 
be seen by the customer. 

Revenue is recognised at the point the advert 
is presented to the customer or over the period 
during which the advertisements are served. 

No change in timing of revenue recognition from 
the previous accounting standard, IAS 18. 

Principal vs agent considerations have meant 
revenue under certain contracts is recognised on 
a gross basis (further detail provided on page 122).

Online advertising revenue

eCommerce revenue

Print and digital magazine 
subscriptions

The Group earns commission when purchases 
are made directly from 3rd parties by consumers 
clicking through to these products through links 
on the Group’s websites. The facilitation of each 
product sale reflects a separate performance 
obligation.

Subscriptions of magazines are sold online, with 
subsribers sent a digital or print version of the 
magazine every month (or multiple versions in a 
‘double issue month’).

Cash is received in advance (either annually or 
monthly via direct debit).

For print subscriptions each magazine delivered 
represents a distinct performance obligation, 
whereas for digital magazines providing access 
to the digital content represents a distinct 
performance obligation.

Magazine newsstand 
circulation and advertising 
revenue

Single issues of magazines are sold in stores and 
online. 

The provision of each issue is a separate 
performance obligation, which is satisfied when 
the issue goes on sale.

Future holds a number of events throughout the 
year, including shows and awards events. Revenue 
arises from the following:

Event income

- stand/table space;
- sponsorship;
- ticket sales; and
- marketing packages.

Cash is collected in advance of the event. 

Each event is a separate performance obligation, 
being satisfied when the event has taken place.

License fees are charged for the use of Future’s 
brands and content. 

Performance obligations are satisfied over time (for 
example magazine content provided each month) 
and at a point in time (historic content is provided 
up-front).

Licensing revenue

121  /  Future plc

Revenues related to these commissions are 
recognised at the time of the related product sale, 
less an estimate to reflect the likelihood of product 
returns to the retailer based on historic return rates.

For digital magazines cash collected in advance is 
deferred, with revenue recognised uniformly over 
the term of the subscription.

For print magazines cash collected in advance is 
deferred, with revenue recognised at a point in time 
when the relevant publication being subscribed to 
goes on sale.

No change in timing of revenue recognition from 
the previous accounting standard, IAS 18.

Principal vs agent considerations have meant 
revenue under certain contracts is recognised on a 
gross basis (further detail provided on page 122).

Revenue is recognised at a point in time on the 
date that the related publication goes on sale based 
on the estimate of sales net of returns. 

No change in timing of revenue recognition from 
the previous accounting standard, IAS 18. 

Principal vs agent considerations have meant 
revenue under certain contracts is recognised on a 
gross basis (further detail provided on page 122).

Cash collected in advance is deferred, with 
revenue recognised at a point in time when the 
event takes place. 

No change in timing of revenue recognition from 
the previous accounting standard, IAS 18.

Revenue is recognised on the supply of the 
licensed content, based on usage. 

No change in timing of revenue recognition from 
the previous accounting standard, IAS 18.

 
 
 
 
 
 
 
 
 
 
 
 
The table below disaggregates revenue according to the timing of satisfaction of performance obligations: 

Over time
£m

Point in time
£m

Total revenue
£m

Over time
£m

Point in time
£m

Total revenue
£m

2019
£m

2018
£m

Total revenue

6.4

215.1

221.5

5.9

124.2

130.1

Principal vs agent

On application of IFRS 15, the Group has made an assessment of all contracts to determine whether distributors are acting as agents 
for the Group. Where the Group retains the following risks and responsibilities, which are indicators of an agency relationship, revenue 
has been recorded on a gross basis:

- discretion in establishing pricing of products, with the third party receiving a fixed percentage of consideration;
- primary responsibility for fulfiling the contract, for example by determining sales volumes and retaining responsibility for delivery to 

the end customer.

Following this assessment the Group has concluded that it sells via an agent for certain print and digital magazine newstrade and 
subscription revenues, and digital advertising revenues.

Under IFRS 15, revenue recognised is the amount paid by the end consumer, rather than the amount remitted by the agent. Related 
commissions paid to agents are recognised as an expense within cost of sales. This differs from the Group’s assessment under the 
previous accounting standard for revenue, IAS 18, and has resulted in a gross up of revenue and cost of sales in the current and prior 
year.

The impact is an increase in revenue of £8.5m for the year ending 30 September 2019, along with an increase in cost of sales of 
£8.5m, compared to what would have been reported under IAS 18. The comparative period income statement for the year ending 30 
September 2018 has been restated for an increase in revenue of £5.5m and an increase in cost of sales of £5.5m. There has been no 
impact on retained earnings at the date of transition or subsequently.

There has been no material impact on transition relating to any other revenue streams within the Group.

3. Net operating expenses 

Operating profit is stated after charging: 

Cost of sales

Distribution expenses

Share-based payments (including 
social security costs)

Exceptional items (note 5)

Depreciation

Amortisation

Other administration expenses

Adjusted  
results
£m

(115.0)

(7.0)

(1.2) 

-

(0.9)

(1.4)

(43.8)

(169.3)

Adjusting 
items
£m

-

-

(9.0)

(3.4)

- 

(13.1)

- 

(25.5)

2019 
Statutory
results
£m

(115.0)

(7.0)

(10.2)

(3.4)

(0.9) 

(14.5)

(43.8)

(194.8)

Adjusted 
results
£m

(74.8)1

(5.5)

-

-

(0.6)

(1.6)

(29.1)

(111.6)

Adjusting 
items
£m

-

-

(3.1)

(4.4)

-

(5.7)

-

(13.2)

2018 
Statutory 
results
£m

(74.8)1

(5.5)

(3.1)

(4.4)

(0.6)

(7.3)

(29.1)

(124.8)

1 Restated for the impact of adopting IFRS 15 Revenue from contracts with customers. Revenue and net operating expenses have both increased by £5.5m with a net nil  
impact on operating profit

Annual Report and Accounts 2019  /  122

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
 
 
 
Financial 
statements

4. Fees paid to auditors 

Audit fees in respect of the audit of the financial statements of the  
Company and the consolidated financial statements

Audit related assurance services

Other assurance services1

Other non-audit services

Total fees

2019
£m

0.28

0.02

0.30

0.54

-

0.84

2018
£m

0.19

0.02

0.21

0.47

0.02

0.70

1 Other assurance services in the current year relate to fees in relation to the return to Premium Listing and advisory services for the Mobile Nations acquisition and TI Media acquisition 
which was announced on 30 October 2019. In the prior year services relate to reporting accountant services for the rights issue and prospectus associated with the acquisition of Purch 
Group LLC.

5. Exceptional items 

Premium listing costs

Acquisition and integration related costs

Restructuring and redundancy costs

Vacant property provision movements

Total charge

2019
£m

0.8

2.5

-

0.1

3.4

2018
£m

-

4.3

0.2

(0.1)

4.4

Premium listing costs include legal fees relating to the Group’s transfer to a Premium Listing on the Official List of the Financial 
Conduct Authority in accordance with Listing Rule 5.4A of the Listing Rules.

The acquisition and integration related costs represent expenses incurred in respect of the acquisition and subsequent integrations of 
MoNa Mobile Nations, LLC and SmartBrief, Inc and the integration of Purch which was acquired in September 2018, as well as costs in 
respect of the acquisition of TI Media, announced on 30 October 2019.

Further details in respect of the acquisitions are shown in notes 28 and 30. 

6. Employee costs 

Wages and salaries

Social security costs

Other pension costs 

Share schemes

- Value of employees’ services1

- Employer’s NI on share options

Total employee costs

1 In the current year, £3.4m relates to equity-settled and £0.5m to cash settled share based payments.

Average monthly number of people (including Directors)

Production

Administration

Total

Group 
2019
£m

60.0

5.2

1.3

3.9

6.2

76.6

Group
2019
No.

770

219

989

Company
2019
£m

1.2

-

-

-

-

1.2

Company
2019
No.

-

6

6

Group 
2018
£m

33.7

2.3

1.0

2.6

0.5

40.1

Group
2018
No.

519

179

698

Company
2018
£m

0.9

-

-

-

-

0.9

Company
2018
No.

-

6

6

At 30 September 2019, the actual number of people employed by the Group was 1,225 (2018: 1,004). In respect of our reportable 
segments 750 (2018: 667) were employed in the UK and 475 (2018: 337) were employed in the US.

123  /  Future plc

 
 
 
 
Key management personnel compensation

Salaries and other short-term employee benefits

Post employment benefits

Share schemes

- Value of employees’ services

- Employer’s NI on share options

Total

Group 
2019
£m

1.9

0.1

0.5

3.1

5.6

Company 
2019
£m

1.2

-

-

-

1.2

Group 
2018
£m

1.6

0.1

1.1

0.1

2.9

Company 
2018
£m

0.9

-

-

-

0.9

Key management personnel are deemed to be the members of the Board of Future plc. It is this Board which has responsibility for 
planning, directing and controlling the activities of the Group.

Zillah Byng-Thorne and Penny Ladkin-Brand were paid by Future Publishing Limited, a subsidiary company, for their services. In 2019 
£0.6m (2018: £0.4m) was recharged to Future plc by Future Publishing Limited in respect of Zillah Byng-Thorne and £0.3m (2018: £0.2m) 
was recharged in respect of Penny Ladkin-Brand. These recharges are included in the salaries line for the Company in the table above.

Further details on the Directors’ remuneration and interests are given in the Directors’ remuneration report on pages 71 to 96. The 
highest paid Director during the year was Zillah Byng-Thorne (2018: Zillah Byng-Thorne) and details of her remuneration are shown on 
page 88. 

7.  Finance income and costs

Interest payable on interest-bearing loans and borrowings

Amortisation of bank loan arrangement fees

Adjusted finance costs

Increase in fair value of contingent consideration

Unwinding of discount

Non-trading foreign exchange gain

Total reported finance costs

Fair value gain on currency option

Total reported finance income

Net finance costs

2019
£m

 (1.5)

(0.6)

(2.1)

(11.7)

(1.2)

-

(15.0)

0.8

0.8

(14.2) 

2018
£m

(0.9)

(0.2)

(1.1)

-

-

0.2

(0.9)

-

-

(0.9)

On 14 February 2019 the Group signed a £90 million multicurrency Revolving Credit Facility (“RCF”), including an incremental 
uncommitted £45 million accordion, providing additional flexibility. Included within amortisation of bank loan arrangement fees is the 
release of prepaid costs of £0.4m in relation to the previous loan facility.

The £11.7m increase in fair value of contingent consideration arose in respect of the MoNa Mobile Nations, LLC acquisition, which is 
measured at fair value through profit or loss account and for which a final amount payable of $55 million was agreed on 11 October 
2019. Refer to note 29 for further detail. Similarly, £1.2m arose from unwinding of the discount on the contingent consideration in the 
year. See note 21 for further details. 

8. Tax on profit 

The tax charged/(credited) in the consolidated income statement is analysed below:

Corporation tax

Current tax at 19% (2018 : 19%) on the profit for the year

Adjustments in respect of previous years

Current tax charge

Deferred tax origination and reversal of temporary differences

Current year (credit)/charge

Adjustments in respect of previous years

Deferred tax

Total tax charge

2019
£m

7.5

(0.5) 

7.0

(3.2)

0.8 

(2.4) 

4.6

2018
£m

1.8

0.1

1.9

0.5

(0.9)

(0.4)

1.5

Annual Report and Accounts 2019  /  124

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
 
 
 
 
Financial 
statements

The tax assessed in each year differs from the standard rate of corporation tax in the UK for the relevant year. The differences are 
explained below:

Profit before tax

Profit before tax at the standard UK tax rate of 19% (2018: 19%)

Losses not previously recognised

Provision for uncertain tax positions

Expenses not deductible for tax purposes

Share-based payments

Overseas tax rates/credits

Difference in tax rates

Adjustments in respect of previous years

Total tax charge

2019
£m

12.7

2.4

(6.6)

5.2

3.5

(0.1)

-

(0.1)

0.3 

4.6 

2018
£m

4.4

0.8

(1.0)

-

1.0

(0.2)

0.5

1.2

(0.8)

1.5

The Directors have assessed the Group’s uncertain tax positions and in the current year a provision for uncertain tax positions of 
£5.6m has been recognised under IAS 12, taking into account the guidance published in IFRIC 23. Further information is given in the 
accounting policies section of the Financial Statements on page 118. The impact on the current year tax charge is a charge of £5.2m.

Historically, the deferred tax asset in the US arising on tax losses brought forward remained partially unrecognised. Due to the Group’s 
increasing profitability (particularly in the US) this asset has now been recognised in full. The impact on the current tax charge has 
been a credit of £6.6m.  

9. Dividends

Equity dividends

Number of shares in issue at end of year (million)

Dividends paid in year (pence per share)

Dividends paid in year (£m)

2019

83.6

0.05

(0.4)

2018

81.5

-

-

Interim dividends are recognised in the period in which they are paid and final dividends are recognised in the period in which they 
are approved. The dividend in respect of the year ended 30 September 2018 was paid on 15 February 2019. On 15 November 2019 the 
Board proposed a dividend of 1p per share in respect of the year ended 30 September 2019, which subject to shareholder consent at 
the AGM, will be paid on 14 February 2020 to shareholders on the register on 17 January 2020. 

10. Earnings per share 

Adjusted results
pence

Adjusting items
pence

Statutory results
pence

Adjusting results
pence

Adjusted items
pence

Statutory results
pence

2019

2018

Basic earnings/(loss) per share 

Diluted earnings/(loss) per share 

50.1

47.5

(40.2)

(38.2) 

9.9

9.3

26.2

24.3

(21.1)

(19.6)

5.1

4.7

Basic earnings per share are calculated using the weighted average number of Ordinary shares in issue during the year. Diluted 
earnings per share have been calculated by taking into account the dilutive effect of shares that would be issued on conversion into 
Ordinary shares of awards held under employee share schemes and contingent consideration.

Adjusted earnings per share is based on profit after taxation which is then adjusted to exclude share-based payments (relating 
to equity-settled share awards with vesting periods longer than 12 months) and related security costs, interest, tax, amortisation 
of acquired intangible assets, fair value movements on contingent consideration (and unwinding of associated discount) and on 
currency option, non-trading foreign exchange gains and exceptional items and any related tax effects.

125  /  Future plc

 
 
 
 
Total Group 

Adjustments to profit after tax:

Profit after tax (£m)

Share-based payments (including social security costs) (£m)

Exceptional items (£m)

Amortisation of intangible assets arising on acquisitions (£m)

Exchange gains included in finance costs (£m)

Increase in fair value of contingent consideration (£m)

Unwinding of discount (£m)

Fair value gain on currency option (£m)

Tax effect of the above adjustments (£m)

Adjusted profit after tax (£m)

Weighted average number of shares in issue during the year: 

- Basic

- Dilutive effect of share options

- Diluted

Basic earnings per share (in pence)

Adjusted basic earnings per share (in pence)

Diluted earnings per share (in pence)

Adjusted diluted earnings per share (in pence)

The adjustments to profit after tax have the following effect:

Basic earnings per share (pence)

Share-based payments (including social security costs) (pence)

Exceptional items (pence)

Amortisation of intangible assets arising on acquisitions (pence)

Exchange gains included in finance costs (pence)

Increase in fair value of contingent consideration (pence)

Unwinding of discount (pence)

Fair value gain on currency option (pence)

Tax effect of the above adjustments (pence)

Adjusted basic earnings per share (pence)

Diluted earnings per share (pence)

Share-based payments (including social security costs) (pence)

Exceptional items (pence)

Amortisation of intangible assets arising on acquisitions (pence)

Exchange gains included in finance costs (pence)

Increase in fair value of contingent consideration (pence)

Unwinding of discount (pence)

Fair value gain on currency option (pence)

Tax effect of the above adjustments (pence)

Adjusted diluted earnings per share (pence)

2019

8.1

9.0 

3.4

13.1 

-

11.7

1.2

(0.8)

(4.5)

41.2 

2018

2.9

3.1

4.4

5.7

(0.2)

-

-

-

(1.0)

14.9

82,190,827

56,886,851

4,536,480 

4,453,155

86,727,307

61,340,006

9.9 

50.1

9.3 

47.5

9.9

11.0

4.1

15.9

- 

14.2

1.5

(1.0)

(5.5) 

50.1 

9.3

10.4 

3.9

15.1 

-

13.5

1.4

(0.9)

(5.2) 

47.5

5.1

26.2

4.7

24.3

5.1

5.4

7.7

10.0

(0.3)

-

-

-

(1.7)

26.2

4.7

5.1

7.2

9.3

(0.3)

-

-

-

(1.7)

24.3

Annual Report and Accounts 2019  /  126

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsFinancial 
statements

11. Property, plant and equipment 

Group

Cost 

At 1 October 2017

Additions

At 30 September 2018

On acquisition

Additions

At 30 September 2019

Accumulated depreciation

At 1 October 2017

Charge for the year

At 30 September 2018

On acquisition

Charge for the year

At 30 September 2019

Net book value at 30 September 2019

Net book value at 30 September 2018

Net book value at 1 October 2017

Land and 
buildings
£m

Plant and 
machinery
£m 

Equipment, 
fixtures and fittings
£m 

0.7

0.3

1.0

0.4

0.2

1.6

(0.3)

(0.1)

(0.4)

(0.2)

(0.1)

(0.7) 

0.9

0.6

0.4

3.6

0.9

4.5

0.5

1.1

6.1

(3.3)

(0.4)

(3.7)

(0.3)

(0.7) 

(4.7) 

1.4

0.8

0.3

Total
£m 

4.9

1.3

6.2

1.1

1.3

8.6

(3.9)

(0.6)

(4.5)

(0.7)

(0.9) 

(6.1) 

2.5

1.7

1.0

Total
£m 

386.2

117.4

1.2

(0.2)

1.0

505.6

129.8

2.6

1.4

(0.2)

 9.2
648.4

(293.9)

(7.3)

(1.0)

(302.2)

(14.5) 

(2.7) 

(319.4) 

329.0 

203.4

92.3

0.6

0.1

0.7

0.2

-

0.9

(0.3)

(0.1)

(0.4)

(0.2)

(0.1) 

(0.7) 

0.2

0.3

0.3

Other
£m 

18.8

-

1.2

-

-

20.0

0.1

2.6

-

-

0.5
23.2

(16.3)

(1.6)

-

(17.9)

(1.4) 

(0.5)

(19.8) 

3.4 

2.1

2.5

Depreciation is included within administration expenses in the consolidated income statement.  

12. Intangible assets 

Group

Cost 

At 1 October 2017

Additions through business combinations

Other additions

Adjustments to fair value on prior year acquisitions

Exchange adjustments

At 30 September 2018

Additions through business combinations

Other additions

Adjustments to fair value on prior year acquisitions

Disposal

Exchange adjustments
At 30 September 2019

Accumulated amortisation and impairment

At 1 October 2017

Charge for the year

Exchange adjustments

At 30 September 2018

Charge for the year

Exchange adjustments

At 30 September 2019

Net book value at 30 September 2019

Net book value at 30 September 2018

Net book value at 1 October 2017

127  /  Future plc

Goodwill
£m

Acquired 
intangibles
£m

329.2

34.1

-

(0.2)

0.9

364.0

78.1

-

39.2

(0.2)

 3.6
484.7

(263.4)

-

(0.8)

(264.2)

-

(1.8)

(266.0) 

218.7 

99.8

65.8

38.2

83.3

-

-

0.1

121.6

51.6

-

(37.8)

-

5.1
140.5

(14.2)

(5.7)

(0.2)

(20.1)

(13.1)

 (0.4) 

(33.6) 

106.9 

101.5

24.0

 
Acquired intangibles relate mainly to brands, subscriber databases, trademarks, advertising relationships, creative services 
relationships, publishing rights, content and customer lists. These assets are amortised over their estimated economic lives, typically 
ranging between one and fifteen years.

Any residual amount arising as a result of the purchase consideration being in excess of the value of acquired assets is recorded 
as goodwill. Goodwill is not amortised under IFRS, but is subject to impairment testing at least annually or more frequently on the 
occurrence of some triggering event. Goodwill is recorded and tested for impairment on a territory by territory basis.

Further details regarding the intangible assets acquired during the year through business combinations (and adjustments to fair 
value in respect of these intangibles) are set out in note 28.

Other intangibles relate to capitalised software costs and website development costs which are internally generated. 

Amortisation is included within administration expenses in the consolidated income statement.

Impairment assessments for goodwill 

The net book value of goodwill at 30 September 2019 consists of £73.9m (2018: £72.8m) relating to the UK and £144.8m (2018: £27.0m) 
relating to the US. 

The basis for calculating recoverable amounts is described in the accounting policies on page 117.

Trends in the economic and financial environment, competition and regulatory authorities’ decisions, or changes in competitor 
behaviour in response to the economic environment may affect the estimate of recoverable amounts, as will unforeseen changes in 
the political, economic or legal systems of some countries.

The UK and US segments are considered to be the smallest group of cash generating units (‘CGU’) which independently generate 
cashflows so impairment testing has been performed at this level.

Other assumptions that influence estimated recoverable amounts are set out below:

At 30 September 2019

Basis of recoverable amount
Source used

Growth rate to perpetuity

EBITDA margins assumed*

Post-tax discount rate

Pre-tax discount rate

*Note that EBITDA margins are after intra-group adjustments for management fees and licence charges.

At 30 September 2018

Basis of recoverable amount
Source used

Growth rate to perpetuity

EBITDA margins assumed*

Post-tax discount rate

Pre-tax discount rate

UK

US

Value in use
Five year plans
Discounted cash flow
3.0%

24.0% to 33.0%

8.2%

10.6%

Value in use
Five year plans
Discounted cash flow
3.0%

19.0% to 21.0%

8.2%

10.6%

UK

US

Value in use
Five year plans
Discounted cash flow

Value in use
Five year plans
Discounted cash flow

0.0%

17.7% to 19.7%

9.0%

11.8%

3.0%

21.8% to 24.2%

9.0%

11.8%

*Note that EBITDA margins are after intra-group adjustments for management fees and licence charges.

Management has determined the values assigned to each of the above key assumptions as follows:

Assumption

Approach used to determining values 

Growth rate into perpetuity

This is the growth rate used to extrapolate cash flows beyond the period of the five-year plan. The 
rates are consistent with forecasts included in industry reports.

EBITDA margins assumed

EBITDA margin is based on budgeted and forecast margins from the Group’s five-year plan 
(based on past performance and management’s expectations for the future), adjusted to include 
intragroup management and licence charges.

Post-tax discount rate

Pre-tax discount rate

The pre-tax discount rate adjusted for the impact of tax.

Reflects risks relevant to each CGU and the country in which they operate.

Annual Report and Accounts 2019  /  128

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsFinancial 
statements

Sensitivity of recoverable amounts 

At 30 September 2019 the analysis of the recoverable amounts gave rise to the following assessments of sensitivity:

The value in use of the UK business and the value in use of the US business exceeded their carrying values by £459.8m and £254.5m 
respectively. A change of plus 50 basis points in the post-tax discount rate would decrease the recoverable amount of the UK business 
by £32.3m and the US business by £20.7m. A change of minus 50 basis points in the post-tax discount rate would increase the 
recoverable amount of the UK business by £36.5m and the US business by £23.4m. The Group has conducted sensitivity analysis of 
the impairment testing and has concluded that no reasonably possible change would result in an impairment of goodwill for either 
CGU.

Goodwill is not considered to be impaired at 30 September 2019. 

13. Investments in Group undertakings

Company

Shares in Group undertakings

At 1 October

Additions

At 30 September

2019
£m

123.6 

18.6

142.2

2018
£m

19.5

104.1

123.6

Additions of £15.2m represent an increased investment in Future Holdings 2002 Limited arising as a result of the capitalisation of 
amounts owed to the Company by other Group companies as a result of the approach to funding the MoNa Mobile Nations, LLC and 
SmartBrief, Inc. acquisitions.

The remaining addition of £3.4m represents the fair value of share-based compensation awards granted to employees of subsidiary 
undertakings of Future Holdings 2002 Limited, treated as a capital contribution to that company.

The Directors believe that the carrying values of the investments are supported by their underlying assets.  

14. Deferred tax

The following are the major deferred tax assets and liabilities recognised by the Group, and the movements thereon, during the current 
and prior years.

At 1 October 2017

Acquisitions

Credited to income statement 

Credited to equity

At 30 September 2018

Acquisitions

Credited to income statement

Credited to equity

Exchange adjustment

At 30 September 2019

Intangible 
assets
£m

Share-based  
payments 
£m

Temporary 
differences
£m

Depreciation vs 
tax allowances
£m

Tax losses
£m

Provision for 
uncertain tax 
positions
£m

(4.6)

(1.1)

0.8

-

(4.9)

(4.8)

 (0.7) 

-

(0.2) 

(10.6)

0.8

-

0.5

1.1

2.4

-

0.2 

5.6 

-

8.2

0.2

-

-

-

0.2

-

0.1

- 

-

0.3

0.6

-

-

-

0.6

-

(0.1)

-

- 

0.5

2.8

-

(0.9)

-

1.9

-

4.7 

- 

0.1

6.7

-

-

-

-

-

-

(1.8)

-

-

(1.8)

Total
£m

(0.2)

(1.1)

0.4

1.1

0.2

(4.8)

2.4

5.6

(0.1)

3.3

Certain deferred tax assets and liabilities have been offset against each other where they relate to the same jurisdiction. The following 
is the analysis of deferred tax balances after offset for balance sheet purposes: 

Deferred tax assets

Deferred tax liabilities

Net deferred tax asset

2019
£m

3.7

(0.4)

3.3

2018
£m

5.3

(5.1)

0.2

The net deferred tax asset of £3.3m (2018: £0.2m) comprises a deferred tax asset of £3.7m (2018: £5.3m) and a deferred tax liability of 
£0.4m (2018: £5.1m).  

129  /  Future plc

 
 
 
 
As at 30 September 2019 the Group has: unrecognised tax losses totalling £4.9m (2018: £33.0m) of which £nil (2018: £28.2m) arose in 
the US.

Deferred tax assets have been recognised in respect of tax losses and other temporary differences where it is probable that these 
assets will be recovered. 

No deferred tax is recognised on the unremitted earnings of overseas subsidiaries as any remitted earnings would not give rise to a tax 
liability in the foreseeable future. See note 8 for the impact of any changes in tax rates compared to the previous accounting period 
which have been substantively enacted and have impacted the measurement of deferred tax balances.

The deferred tax asset of £4.5m (2018: £2.2m) recognised on the Company’s balance sheet is in respect of share-based payments. The 
Company has no unprovided deferred tax assets or liabilities at 30 September 2019 (2018: £nil).

15. Trade and other receivables

Current assets:

Trade receivables

Alowance for impairment of trade receivables

Trade receivables net

Amounts owed by Group undertakings

Other receivables

Prepayments and accrued income

Total

Group
2019
£m

38.6

(3.2)

35.4

-

0.6

5.9

41.9

Company
2019
£m

-

-

-

94.7

-

-

94.7

Group
2018
£m

32.7

(3.3)

29.4

-

2.4

5.8

37.6

Company
2018
£m

-

-

-

79.7

-

-

79.7

The Directors consider that the carrying amount of trade and other receivables approximates their fair value.

Adoption of IFRS 9 Financial Instruments

The Group has adopted IFRS 9 Financial instruments from 1 October 2018, applying the simplified approach to recognise lifetime 
credit losses for trade receivables. The adoption of the standard has not had a significant impact on the Group’s consolidated results 
or financial position.

A breakdown of the ageing is set out below: 

Past due

0-30 days

31-60 days

61-90 days

91+ days

Total

Group
2019
£m

3.6

1.4

1.3

2.0

8.3

Group
2018
restated1
£m

5.7

3.2

1.8

4.2

14.9

1 Restated for the impact of adopting IFRS 9 Financial instruments. Whilst there has been no change in the total provision recognised, application of the lifetime credit losses method has 
meant the provision has moved between ageing categories

.. 

As at 30 September 2019, trade receivables of £3.2m (2018: £3.3m) were impaired and provided for. The individually impaired receivables 
mainly relate to advertising, events and licensing customers. 

Annual Report and Accounts 2019  /  130

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Financial 
statements

The movement in the Group allowance for impairment of trade receivables during the year is as follows:

At 1 October 

Impairment losses recognised on trade receivables:

On acquisition

Provided for in the year

Receivables written off during the year 

At 30 September 

Group
2019
£m

3.3

0.5

0.8

  (1.4)

3.2

Receivables written off during the year include amounts provided for in full on acquisitions.  

The allowance for impairment of trade receivables is split by ageing category as follows: 

Gross carrying amount of trade receivables

Allowance for impairment of trade receivables

Expected loss rate

Current

0-30 days

31-60 days

61-90 days

91+ days

27.9

0.8

2.8%

4.1

0.5

1.7

0.3

1.7

0.4

3.2

1.2

9.9%

20.5%

29.6%

17.0%

Group
2018
£m

2.2

1.5

0.7

(1.1)

3.3

Total

38.6

3.2

Impairment losses have been included in administration expenses in the income statement. Impaired amounts are written off when 
there is no realistic expectation of recovering additional cash. 

Credit risk

Credit checks are required for both new and existing accounts where trading exceeds  a risk based deminimus threshold. Default 
credit terms are 30 days but can be extended for commercial reasons. Final decisions on both the customer credit limit and the 
extension of credit terms are made by a senior manager in the finance function who will take consideration of the following factors; 
trading history to date, credit status of the customer, deal profitability and any other relevant commercial factors. 

The maximum exposure to credit risk at the reporting date is the carrying value of each class of receivable mentioned above. The 
Group does not hold any collateral as security for trade receivables.

All the Company’s receivables are with Group undertakings and no additional disclosure in relation to credit risk is required. Interest 
on £38.6m (2018: £5.4m) of the amounts owed by Group undertakings has been charged at one-month USD LIBOR plus 2%. The 
balance of amounts owed by Group undertakings is interest-free without any terms for repayment. There has been no material impact 
of adopting IFRS 9 on the Company's financial statements.

16. Cash and cash equivalents

Cash and cash equivalents include the following for the purposes of the cash flow statements:

Cash and cash equivalents

Group
2019
£m

6.6

Company
2019
£m

-

Group
2018
£m

6.4

Company
2018
£m

0.3

The Group has a number of authorised counterparties with whom cash balances are held in the countries in which the Group 
operates. Credit risk is minimised by considering the credit standing of all potential bankers before selecting them by the use of 
external credit ratings. 95% of the Group's cash and cash equivalent balance was held with counterparties with a minimum S&P credit 
rating of A-. The remaining 5% related to small short term balances held with PayPal (BBB+). The Group monitors the exposure, credit 
rating and outlook of all financial counterparties on a regular basis.

17. Trade and other payables

Trade payables

Amounts owed to Group undertakings

Other taxation and social security

Other payables

Accruals and deferred income

Total

131  /  Future plc

Group
2019
£m

3.4

-

8.2

2.3

48.5

62.4

Company
2019
£m

-

-

-

-

0.2

0.2

Group
2018
£m

4.9

-

2.6

2.7

38.2

48.4

Company
2018
£m

-

0.5

-

-

0.5

1.0

 
 
 
 
 
 
 
 
Trade payables and accruals principally comprise amounts outstanding for trade purchases and ongoing costs. The Group has 
financial risk management policies in place to ensure all payables are paid within the agreed credit terms. 

The Directors consider that the carrying amount of trade payables approximates to their fair value. 

18. Financial liabilities – loans, borrowings and overdrafts

Non-current liabilities

Sterling term loan

Sterling revolving loan

US dollar revolving loan

Total

Current liabilities

Multi-currency overdraft

Sterling term loan

Sterling revolving loan 

US dollar term loan

Total

Interest rate at
30 September
2019

Interest rate at
30 September
2018

n/a

2.5%

3.8%

3.0%

3.0%

n/a

Interest rate at
30 September
2019

Interest rate at
30 September
2018

2.59%

n/a

n/a

n/a

n/a

3.0%

3.0%

             4.8%

The interest-bearing loans are repayable as follows:

Within one year

Between one and two years

Between two and five years

Total

Group
2019
£m

-

14.3

28.3

42.6

Group
2019
£m

4.3

-

-

 -

4.3

Group
2019
£m

4.3

-

42.6

46.9

Company
2019
£m

-

14.3

28.3

42.6

Company
2019
£m

-

-

-

 -

-

Company
2019
£m

-

-

42.6

42.6

Group
2018
£m

7.6

8.1

-

15.7

Group
2018
£m

-

2.3

0.9

5.3

8.5

Group
2018
£m

8.8

4.9

11.0

24.7

Company
2018
£m

7.6

8.1

-

15.7

Company
2018
£m

-

2.3

0.9

5.3

8.5

Company
2018
£m

8.8

4.9

11.0

24.7

On 14 February 2019 the Group signed a £90 million multicurrency Revolving Credit Facility ("RCF"), including an incremental 
uncommitted £45 million accordion, providing additional flexibility. The facility replaced existing debt facilities and has an initial maturity 
of February 2023.

All material companies in the Group are guarantors to the facility and the availability of the facility is subject to certain covenants.

Total fees relating to the new facility amounted to £0.8m and these are being amortised over the term of the facility. The bank 
borrowings and interest are guaranteed by Future plc.

Interest payable under the current facility for sterling denominated loans is calculated as the cost of one-month LIBOR (currently 
approximately 0.7%) plus an interest margin of between 1.75% and 3.0%, dependent on the level of Leverage.

Interest payable under the current credit facility for the US dollar denominated loan is calculated as the cost of one-month USD LIBOR 
(currently approximately 1.7%) plus an interest margin of between 1.75% and 3.0%, dependent on the level of Leverage.

The term of RCF spans the proposed LIBOR end date of 2021, it is the intention of the Group to agree an alternative reference rate with 
the Lenders ahead of the LIBOR end date.

The key covenants are set out in the following table where net debt is exclusive of non-current tax and other payables and Bank EBITDA 
is not materially different to statutory EBITDA. The covenants are calculated on a consistent GAAP basis however, it is not anticipated 
that the adoption of new financial standards (IFRS 16) will have a material impact on the covenant calculations. 

Net debt/Bank EBITDA

Bank EBITDA/Interest

Leverage in respect of any Relevant Period shall not exceed 3.0:1

Interest Cover in respect of any Relevant Period shall not be less than 4.0:1

Annual Report and Accounts 2019  /  132

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Financial 
statements

The covenants are tested quarterly on the basis of rolling figures for the preceding 12 months and the covenant position at  
30 September 2019 is set out in the following table: 

Net debt/Bank EBITDA

Bank EBITDA/Interest

30 September 2019                                                                                                                        

1.0 times                                                                                            

24.1 times                                                                                            

Covenant

< 3.0 times

> 4.0 times

The Group had drawn down £4.3m on its interest-bearing overdraft at 30 September 2019 (30 September 2018: £nil). Any draw down 
forms part of the Group cash pooling account and can be offset against cash balances in other Group companies.  Net of pooling the 
Group had an overdraft position of £2.7m and total cash balance, including non-pool accounts of £2.3m.

19. Provisions

Group

At 1 October 2018

Charged in the year

Released in the year

Utilised in the year

At 30 September 2019

Property 
£m

2.8

0.7

(0.7)

(0.7)

2.1

The provision for property relates to dilapidations and obligations under short leasehold agreements on vacant property. The majority of 
the vacant property provision is expected to be utilised over the next two years, with the remainder over seven years. 

Provisions for the Company were £nil (2018: £nil). 

20. Other non-current liabilities

Group

Other payables

2019
£m

0.4

2018
£m

0.5

Other payables consist mainly of a property lease incentive which is amortised over the life of the lease.

21. Financial instruments 

Adoption of IFRS 9 Financial Instruments

IFRS 9 Financial Instruments became effective for the Group from 1 October 2018. The standard has been applied fully retrospectively, 
as required by IFRS 9, but the designation of financial assets and liabilities has been taken at the date of initial application. The Group 
has adopted the simplified approach to recognise lifetime credit losses for trade receivables. The change in approach has not had a 
material impact on the provision for bad debt.

IFRS 9 largely retains the existing classifications for financial liabilities. For the Group’s financial assets, the following table shows the 
new measurement categories under IFRS 9:

Financial asset

Cash and cash equivalents

Trade and other receivables

Derivative – purchased option

IFRS 9 classification

Previous classification under IAS 39

Amortised cost

Amortised cost

Fair value through profit or loss

Loans and receivables

Loans and receivables

N/a

There has not been a significant impact on the carrying amounts of assets held.

133  /  Future plc

 
The following table presents the Group’s financial assets and liabilities that are measured at fair value at 30 September 2019:

Assets

Financial asset – derivative

Liabilities

Deferred consideration

Contingent consideration

All other financial assets and liabilities are classed as level 1.

Deferred and contingent consideration

Level 2
Fair value
£m

1.4

-

Level 3
Fair value
£m

-

(43.9)

(10.9)

Deferred consideration of £43.9m ($55m) relates to the acquisition of MoNa Mobile Nations, LLC and £10.9m of contingent 
consideration relates to the acquisition of SmartBrief, Inc. (see note 28 for further details). 

The contingent consideration for SmartBrief has been valued using a scenario-based approach drawing from internal EBITDAE 
projections and forecasts and weighting them according to the perceived probability of being achieved. The outcome is then 
discounted to reflect the market risk related to the earn outs and underlying achievement of the EBITDAE targets. 

The amount of deferred consideration for MoNa Mobile Nations, LLC was agreed on 11 October 2019 (see note 30), therefore other 
than in deterimining the discount rate to apply there is little judgement involved in estimating the amount of deferred consideration 
payable.

The discount rates for both the acquisition of MoNa Mobile Nations, LLC and the acquisition of SmartBrief, Inc were determined using 
a Capital Asset Pricing Model (CAPM) approach.

The main level 3 inputs used in valuing the deferred and contingent consideration are shown in the table below.

Assumption

Discount rate

EBITDAE/gross profit

MoNa Mobile Nations, LLC

SmartBrief, Inc.

3%

n/a

10%

$26.4m - $31.5m

A 10% change in the discount rate applied to the MoNa Mobile Nations, LLC deferred consideration, which is considered to be a 
reasonably possible alternative assumption, would give rise to less than £0.1m impact on the quantum of the liability recognised. 

The table below sets out the sensitivity of level 3 inputs to a 10% change in the assumptions for the SmartBrief, Inc. contingent 
consideration, which is considered to be a reasonably possible alternative assumption:

Assumption

Discount rate

Discount rate

Gross profit

Gross profit

Financial asset - derivative

Increase/(decrease)

Increase/(decrease)  
in liability

10%

(10)%

10%

(10)%

£(0.1)m

£0.1m

£3.2m

£(8.4)m

A derivative foreign currency option to buy $30m in June 2020 was acquired in order to hedge the currency exposure arising on the 
deferred consideration. 

The derivative option has been valued using rates available from publicly-quoted sources and at 30 September 2019 had a value of  
£1.4 million.

In the comparative period no financial assets or liabilities were measured at fair value. There were no transfers between levels in the 
current or prior period.

Annual Report and Accounts 2019  /  134

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
Financial 
statements

Financial instruments by category

The designation of financial assets and liabilities under IFRS 9 has been taken at the date of initial application, therefore the prior year 
classifications have not been amended.

The Group’s financial assets and financial liabilities are set out below:

Note

Amortised
cost
£m

Fair value through 
profit or loss
£m

Total carrying 
value
£m

15

15

16

17

18

21

21

18

Note

15

15

16

17

18

18

Note

15

17

18

-

35.4

0.6

6.6

42.6
(3.4)
(50.4)

(4.3)

-

-

(42.6)

(100.7)

1.4

-

-

-

1.4
-
-

-

(43.9)

(10.9)

-

(54.8)

1.4

35.4

0.6

6.6

44.0
(3.4)
(50.4)

(4.3)

(43.9)

(10.9)

(42.6)

(155.5)

Amortised cost 

Loans and 
receivables
£m

Other 
liabilities
£m

Total carrying 
value
£m

29.4

2.4

6.4

38.2
-
-

-

-

-

-

-

-

-
(4.9)
(33.9)

(8.5)

(15.7)

(63.0)

29.4

2.4

6.4

38.2
(4.9)
(33.9)

(8.5)

(15.7)

(63.0)

Amortised
cost
£m

Fair value through 
profit or loss
£m

Total carrying 
value
£m

-

94.7

94.7

(0.2)

(42.6)

(42.8)

1.4

-

1.4

-

-

-

1.4

94.7

96.1

(0.2)

(42.6)

(42.8)

2019

Total fair
value
£m

1.4

35.4

0.6

6.6

44.0
(3.4)
(50.4)

(4.3)

(43.9)

(10.9)

(42.6)

(155.5)

2018

Total fair
value
£m

29.4

2.4

6.4

38.2
(4.9)
(33.9)

(8.5)

(15.7)

(63.0)

2019

Total fair
value
£m

1.4

94.7

96.1

(0.2)

(42.6)

(42.8)

Group

Financial asset - derivative

Trade receivables net

Other receivables

Cash and cash equivalents

Total financial assets
Trade payables
Other liabilities

Current borrowings

Deferred consideration

Contingent consideration

Non-current borrowings

Total financial liabilities

Group

Trade receivables net

Other receivables

Cash and cash equivalents

Total financial assets
Trade payables
Other liabilities

Current borrowings

Non-current borrowings

Total financial liabilities

The Company’s financial assets and liabilities are set out below:

Company

Financial asset - derivative

Other receivables

Total financial assets

Other liabilities

Non-current borrowings

Total financial liabilities

135  /  Future plc

Company

Other receivables

Cash and cash equivalents

Total financial assets

Other liabilities

Current borrowings

Non-current borrowings

Total financial liabilities

Amortised cost

Loans and 
receivables
£m

Other 
liabilities
£m

Total carrying
 value
£m

79.7

0.3

80.0

-

-

-

-

-

-

-

(1.0)

(8.5)

(15.7)

(25.2)

79.7

0.3

80.0

(1.0)

(8.5)

(15.7)

(25.2)

Note

15

16

17

18

18

2018

Total fair
 value
£m

79.7

0.3

80.0

(1.0)

(8.5)

(15.7)

(25.2)

In both the Group and Company tables total financial liabilities are shown net of unamortised costs which amounted to £0.7m (2018: 
£0.5m).

The fair value is the amount for which a financial instrument could be exchanged between knowledgeable, willing parties. If an active 
market exists, the market price is applied. If an active market does not exist a discounted cash flow or generally accepted estimation 
and valuation technique based on market conditions at the balance sheet date is used to calculate an estimated value.

The market value of financial instruments is determined by the use of valuation techniques including estimated discounted cash 
flows.

Treasury overview

The Group uses financial instruments where appropriate to raise funding for its operations and to manage the financial risks arising 
from those operations. The agreements governing the principal instruments entered into were approved by the Board.

The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern, provide returns 
and benefits for shareholders.

The principal financing and treasury exposures faced by the Group arise from foreign currencies, working capital management, the 
financing of capital expenditure and acquisitions, the management of interest rates on the Group’s debt, the investment of surplus 
cash and the management of the Group’s debt facilities. The Group manages all of these exposures with an objective of remaining 
within covenant ratios agreed with the Group’s banks, and the Group has been in compliance with its covenants during the year. 
These ratios are disclosed in note 18.

Currency and interest rate profile

The currency and interest rate profile of the Group’s financial assets and liabilities is shown below:

At 30 September 2019

Currency:

Sterling

US Dollar

Euro

Other

Total

At 30 September 2018

Currency:

Sterling

US Dollar

Euro

Other

Total

        Financial assets

            Financial liabilities

Non- 
interest 
bearing
£m

Total
£m

Floating 
rate
£m

Fixed 
rate
£m

Non-
interest 
bearing
£m 

Net financial 
(liabilities)/ 
assets
£m

Total
£m

10.8

31.1

0.6

1.5

44.0

10.5

26.1

0.4

1.2

38.2

10.8

31.1

0.6

1.5

(18.6)

(28.3)

-

-

44.0

(46.9)

10.5

26.1

0.4

1.2

38.2

(18.8)

(5.4)

-

-

(24.2)

-

-

-

-

-

-

-

-

-

-

(35.6)

(71.8)

(0.4)

(0.8)

(54.2)

(100.1)

(0.4)

(0.8)

(43.4)

(69.0)

0.2

0.7

(108.6)

(155.5)

(111.5)

(22.6)

(15.5)

-

(0.7)

(38.8)

(41.4)

(20.9)

-

(0.7)

(63.0)

(30.9)

5.2

0.4

0.5

(24.8)

Annual Report and Accounts 2019  /  136

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
Financial 
statements

Interest rate risk

Details of the interest rates on borrowings as at 30 September 2019 are set out in note 18. 

The Group has no significant interest-bearing assets but is exposed to interest rate risk as it borrows funds at floating interest rates 
through its bank facilities. Borrowings issued at variable rates expose the Group to cash flow interest rate risk. The Group evaluates 
its risk appetite towards interest rate risks regularly and may undertake hedging activities, including interest rate swap contracts, 
to manage interest rate risk in relation to its revolving credit facility if deemed necessary. The Group did not enter into any hedging 
transactions during the current or prior years and as at 30 September 2019 the only floating rate to which the Group was exposed is 
LIBOR. The Group’s exposure to interest rates on financial assets and financial liabilities is detailed in the liquidity risk section of this 
note.

For 2019, if interest rates on net borrowings had been on average 0.5% higher/lower with all other variables held constant, the post-tax 
profit for the year would have decreased/increased by £0.2m (2018: £0.1m). 

There would be no impact on equity excluding retained earnings. 

Foreign exchange risk

Some of the Group’s activities are carried out in countries outside the United Kingdom where transactions are carried out in that 
country’s own functional currency. Movements in exchange rates can therefore have a significant impact on the Group’s total cash 
flows, whilst the translation of the results, assets and liabilities of foreign operations into Sterling can have a significant effect on the 
Group’s reported profits and balance sheet. The main exposure is to movements in the US Dollar against Sterling.

The Group’s policy for managing exchange rate risk is summarised as follows:

Transaction exposure – the Group manages this by ensuring that transactions are denominated in the local functional currency of the 
operating units wherever possible. Where this is not possible the use of forward contracts to hedge exposure is considered, however 
the Group seeks to ensure that its balance sheet positions are naturally hedged wherever possible. The use of forward contracts (or 
any other derivative financial instrument) is subject to authorisation by the Board.

A derivative foreign currency option to buy $30m in June 2020 was acquired in order to hedge the currency exposure arising on 
contingent consideration relating to the MoNa Mobile Nations, LLC and SmartBrief, Inc. (see page 134 for further detail).

The following table summarises the Group’s sensitivity to translational currency exposures at 30 September:

2019 currency risks expressed in 
Currency 1/Currency 2
£m

Reasonable shift

Impact on profit after tax if Currency 1 strengthens against Currency 2

Impact on profit after tax if Currency 1 weakens against Currency 2

Impact on equity excluding retained earnings if Currency 1 strengthens against Currency 2

Impact on equity excluding retained earnings if Currency 1 weakens against Currency 2

2018 currency risks expressed in 
Currency 1/Currency 2
£m

Reasonable shift

Impact on profit after tax if Currency 1 strengthens against Currency 2

Impact on profit after tax if Currency 1 weakens against Currency 2

Impact on equity excluding retained earnings if Currency 1 strengthens against Currency 2

Impact on equity excluding retained earnings if Currency 1 weakens against Currency 2

GBP/USD

10%

0.2

(0.2)

-

-

GBP/USD

10%

(0.3)

0.3

0.3

(0.3)

137  /  Future plc

 
 
Liquidity risk

The Group funds the business largely from cash flows generated from operations and long-term debt. Details of the Group’s 
borrowings are disclosed in note 18.

The Group monitors and manages the cash for the Group and has maintained committed banking facilities as noted above to 
mitigate any liquidity risk it may face. If necessary, inter-company loans within the Group meet short-term cash needs. The following 
table shows the Group’s remaining contractual maturity for financial liabilities and derivative financial instruments. The table has 
been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which the Group is obliged 
to pay:   

30 September 2019

Trade payables

Other liabilities

Borrowings

Deferred consideration

Contingent consideration

Total financial liabilities

30 September 2018

Trade payables

Other liabilities

Borrowings

Total financial liabilities

22. Issued share capital

Less than 
one year
£m

(3.4)

(50.4)

(4.3)

(43.9)

-

(102.0)

Between one 
and two years
£m

Between two 
and five years
£m

Over five 
years
£m

-

-

-

-

(10.9)

(10.9)

-

-

(42.6)

-

-

(42.6)

-

-

-

-

-

-

Less than 
one year
£m

Between one 
and two years
£m

Between two 
and five years
£m

Over five 
years
£m

(4.9)

(33.0)

(8.5)

(46.4)

-

(0.2)

(4.8)

(5.0)

-

(0.4)

(10.9)

(11.3)

-

(0.3)

-

(0.3)

Allotted, issued and fully paid Ordinary shares of 15p each

At beginning of year

Issued as consideration for acquisition

Placing of Ordinary shares

Share scheme exercises

Share Incentive Plan matching shares

At end of year

Number of 
shares

81,518,591

1,642,658

-

433,580

592

83,595,421

2019

£m

12.2

0.2

-

0.1

-

12.5

Number of 
shares

45,392,814

654,400

34,880,772

589,895

710

81,518,591

Total
£m

(3.4)

(50.4)

(46.9)

(43.9)

(10.9)

(155.5)

Total
£m

(4.9)

(33.9)

(24.2)

(63.0)

 2018

£m

6.8

0.1

5.2

0.1

-

12.2

On 1 March 2019, the Company issued 615,166 Ordinary shares with a nominal value of £92,275 as consideration for the acquisition of 
MoNa Mobile Nations, LLC. 

Between 1 August and 6 August 2019, the Company issued 1,027,492 Ordinary shares with a nominal value of £154,124 as consideration 
for the acquisition SmartBrief, Inc. 

Further details of acquisitions are shown in note 28.

During the year 433,580 Ordinary shares with a nominal value of £65,037 were issued by the Company pursuant to share scheme 
exercises and a further 592 Ordinary shares were issued under the Share Incentive Plan for a combined total cash commitment of £nil, 
as detailed in note 23.

Annual Report and Accounts 2019  /  138

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
 
 
Financial 
statements

23. Share-based payments

The income statement charge for the year for share-based payments (and related social security costs) was £10.1m (2018: £2.6m). This 
charge has been included within administration expenses.

These charges arise when employees are granted awards under the Group’s share option schemes, performance share plan (PSP), 
deferred annual bonus scheme (DABS) or Share Incentive Plan (SIP) and when employees are granted awards by the trustees of The 
Future plc Employee Benefit Trust (EBT). The charge equates to the fair value of the award and has been calculated using the Monte 
Carlo and Black-Scholes models, using the most appropriate model for each scheme. Assumptions have been made in these models 
for expected volatility, risk-free rates and dividend yields.

A reconciliation of movements in share options and other share incentive schemes is shown below:

Outstanding at the beginning of the year

Granted

Share awards exercised – new share issues

Cancelled

Adjustment on rights issue

Outstanding at 30 September

Exercisable at 30 September

2019
Number of 
options/awards

2019
Weighted average 
exercise price

 2018
Number of 
options/awards 

 2018
Weighted average 
exercise price

4,970,723

1,124,899

 (433,580)

(435,006)

-

5,227,036

2,663

£0.000

£0.000

£0.000

£0.000

-

£0.000

£0.000

4,271,059

782,451

(589,895)

(251,065)

758,173

4,970,723

9,344

£0.000

£0.000

£0.000

£0.000

-

£0.000

£0.000

The weighted average share price at the date of exercise of share options and other share incentive awards during the year was £5.916 
(2018: £4.080).

For options and other share incentive schemes outstanding at 30 September the weighted average exercise prices and remaining 
contractual lives are as follows:

PSP

November 2015

September 2016

November 2016

February 2017

November 2017

February 2018

May 2018

July 2018

November 2018

March 2019

May 2019

June 2019

August 2019

DABS

November 2015

Total outstanding at 30 September

Number of options/awards

Weighted average remaining 
contractual life in years

2019

2018

2019

2018

-

-

1,749,634

2,005,190

504,521

64,611

-

-

691,759

13,393

161,179

16,992

17,094

379,567

47,331

1,749,634

2,005,190

504,521

64,611

127,976

82,549

-

-

-

-

-

2,663

9,344

5,227,036

4,970,723

-

-

-

-

1

1

2

 2

2

2

3

3

3

-

1

-

1

1

1

2

2

3

3

-

-

-

-

-

-

1

The weighted average exercise price for share options outstanding at 30 September 2019 is £nil (2018: £nil).

139  /  Future plc

 
 
The fair value per share for grants made during the year and the assumptions used in the calculation are as follows:

Grant date

Share price at grant date

Exercise price

Vesting period (years) 

Expected volatility1

Option life (years)

Expected life (years)

Risk-free rate

Dividend yield

Fair value2 

Fair value – share price element2

Fair value – EPS element2

Grant date

Share price at grant date

Exercise price

Vesting period (years) 

Expected volatility1

Option life (years)

Expected life (years)

Risk-free rate

Dividend yield

Fair value2 

Fair value – share price element2

Fair value – EPS element2

PSP

PSP 

PSP

PSP

2019

PSP

23 Nov 2018 14 Mar 2019 17 May 2019

10 Jun 2019 12 Aug 2019

£5.1400

£7.3600

£8.4500

£11.7700

£10.1400

-

3

-

3

-

3

-

3

-

3

45%

45%

46%

46%

47%

3

3

3

3

3

3

0.79%

0.79%

0.69%

-

£3.9010

£2.6619

£5.1400

-

£5.6070

£3.8540

£7.360

-

£6.4290

£4.4081

£8.4500

3

3

0.51%

-

£9.8648

£7.9595

£11.7700

PSP

PSP 

PSP

3

3

0.33%

-

£8.1741

£6.2082

£10.1400

2018

PSP

30 Nov 2017

01 Feb 2018 01  May 2018

01 Jul 2018

£3.6000

£4.1000

£4.5500

£5.3600

-

3

36%

3

3

0.56%

-

£3.1137

£2.6273

£3.6000

-

3

36%

3

3

0.81%

-

£3.3909

£2.6318

£4.1500

-

3

41%

3

3

0.81%

-

£3.9684

£3.3867

£4.5500

-

3

41%

3

3

0.81%

-

£4.5618

£3.7636

£5.3600

Notes:
1. The expected volatility is based on Future’s historical volatility, averaged over a period equal to the expected life, where possible.  
2. The Group has used the Black-Scholes model to value instruments with non-market-based performance criteria such as earnings per share. For instruments with market-based 

performance criteria, notably share price performance, the Group has used a Monte Carlo model to determine the fair value. The Black-Scholes model has been used to value all options 
with the exception of 50% of certain PSP grants which have market-based performance criteria; the Monte Carlo model has been used to value  
these awards.

Performance Share Plan (PSP)

The PSP is a share-based incentive scheme open to the Executive Directors and certain other key employees and ‘rising stars’, usually 
based on a percentage of the participant’s salary. Awards under this scheme are subject to stretching performance criteria measured 
against a combination of earnings per share (EPS), net cash flow, adjusted EBITDA or share price performance, depending on the date 
of grant. Unless the Remuneration Committee decides otherwise at the date of grant, awards will vest three years after the date of 
grant subject to the participant’s continued employment within the Group and achievement of the following performance criteria.

Performance criteria in respect of awards granted during the year ended 30 September 2017:

Performance metrics are weighted 50% on the Group’s adjusted EBITDA (split 25% for the achievement of target for the year ending 
30 September 2017 and 25% for the year ending 30 September 2018) and 50% on the Company’s share price (split 25% for the 
achievement of target for the year ending 30 September 2018 and 25% for the year ending 30 September 2019). If the target is not met 
for either condition in either year, that portion of the award will not vest. If the target is met, that portion of the award vests in full.

Performance criteria in respect of awards granted during the year ended 30 September 2018:

Performance metrics are weighted 50% on the Group’s adjusted EPS and 50% on the Company’s share price. The threshold entry 
point of 25% vesting for the EPS element requires a 5% compound annual growth rate (CAGR), with 100% vesting at 10% CAGR. The 
threshold entry point of 25% vesting for the share price element requires a 5% CAGR, with 100% vesting at 9% CAGR. Vesting will be 
on a straightline basis between the threshold and maximum for both elements. Following the completion of the rights issue in the 
year ended 30 September 2018 the Remuneration Committee rebased the share price targets to adjust for the impact of the Purch 
acquisition and associated rights issue.

Annual Report and Accounts 2019  /  140

Strategic reportFinancial ReviewCorporate GovernanceFinancial StatementsFinancial 
statements

Performance criteria in respect of awards granted during the year ended 30 September 2019:

Performance metrics are weighted 50% on the Group’s adjusted EPS and 50% on the Company’s share price. The threshold entry 
point of 19% vesting for the EPS element requires a 5% CAGR, with 100% vesting at 20% CAGR. The threshold entry point of 19% vesting 
for the share price element requires 5% CAGR, with 100% vesting at 20% CAGR. Vesting will be on a straightline basis between the 
threshold and maximum for both elements.

Grants were made under the PSP in November 2016, February 2017, November 2017, February 2018, May 2018, July 2018, November 
2018, March 2019, May 2019, June 2019, August 2019, and following the year end, November 2019.

Deferred Annual Bonus Scheme (DABS)

The DABS is a share-based incentive scheme open to the Executive Directors and certain managers across the Group. The maximum 
value of any shares granted under the DABS to any one participant will be an amount which is equal to a fixed percentage of that 
eligible participant’s annual bonus for the previous financial year. The number of shares over which an award is to be granted to each 
participant will usually be calculated by reference to the market value of an Ordinary share in the Company on the date of the award. 
Unless the Remuneration Committee decides otherwise at the date of grant, the shares awarded under the DABS will vest six months 
after the date of the award, subject only to the employee remaining in the employment of the Group throughout the vesting period.

For Executive Directors, annual bonuses for the year ending 30 September 2019 are to be paid 50% in cash in November 2019 and 50% 
in Future shares, deferred for two years. See page 89 of the Remuneration report for further detail.

The last grant made under the DABS was in November 2018.

Share Incentive Plan (SIP)

The SIP is open to all UK employees including the Executive Directors. It is a tax efficient incentive plan pursuant to which employees 
are eligible to acquire up to £150 (or 10% of salary, if less) worth of Ordinary shares in the Company per month or £1,800 per annum. 
Under the SIP, employees are invited to subscribe for Partnership shares via salary deductions. If an employee agrees to buy 
Partnership shares the Company currently matches the number of Partnership shares bought with an award of Matching shares 
on the basis of one Matching share for every four Partnership shares. Matching share awards to date have been met by the issue of 
Ordinary shares to Yorkshire Building Society as Trustee of the SIP. 

24. Reserves

Share premium account
Share premium represents the excess of proceeds received over the nominal value of new shares issued.  

Group and Company 

At 1 October   

Premium arising on issue of equity shares

Costs of share issue

Share premium reduction

At 30 September

2019
£m

97.2

-

-

 - 

97.2

2018
£m

47.4

100.5

(3.3)

(47.4)

97.2

In June 2018 the Company’s share premium amount of £47.4m was cancelled by special resolution, confirmed by the High Court of 
Justice in July 2018.

Treasury reserve
The treasury reserve represents the cost of shares in Future plc purchased in the market and held by the EBT to satisfy awards made 
by the trustees.  

At 1 October and 30 September   

Group 
2019
£m

(0.3)

Group 
2018
£m

(0.3)

The 110,439 (2018: 110,439) shares held by the EBT represent 0.1% (2018: 0.1%) of the Company’s issued share capital. The treasury 
reserve is non-distributable. 

141  /  Future plc

 
 
 
 
 
Merger reserve

At 1 October

Premium arising on equity shares issued as consideration

At 30 September

Group
2019
£m

124.9

15.5

140.4

Company
2019
£m

15.9

15.5

31.4

Group
2018
£m

122.5

2.4

124.9

Company
2018
£m

13.5

2.4

15.9

An amount of £109.0m in the merger reserve arose in previous years following the 1999 Group reorganisation and is non-distributable. 
The movement in the current year relates to the premium on shares issued as consideration for the acquisitions of MoNa Mobile 
Nations, LLC in March 2019 and SmartBrief, Inc. in July 2019. The movement in the prior year relates to the premium on shares issued 
as consideration for the acquisitions of NewBay Media LLC in April 2018 and the Haymarket titles in May 2018. 

25. Pensions

The Group operates a defined contribution scheme for employees resident in the United Kingdom.

In the US, the Group operates a section 401(K) profit sharing defined contribution plan in respect of pensions, which covers 
substantially all Future US employees. The section 401(K) plan allows employees to invest in 22 registered mutual funds at Charles 
Schwab Bank, the plan’s custodian. The employees, not the employer, have complete control over which funds they invest in, 
although they have no control over the stocks owned by the funds.

During the year, £1.3m (2018: £1.0m) contributions were made to these plans and at 30 September 2019 the outstanding balance due 
to be paid over to the plans was £0.2m (2018: £0.4m).

26. Commitments and contingent liabilities

(a) Operating lease commitments

At 30 September 2019, the Group had the following total future lease payments under non-cancellable operating leases:

Within one year 

Between one and five years

After five years

Total

Land and 
buildings
£m

4.6

10.4

3.0

18.0

Other
£m

-

-

-

-

Total
2019
£m

4.6

10.4

3.0

18.0

Land and 
buildings
£m

3.7

8.3

5.1

17.1

Other
£m

-

-

-

-

Total
2018
£m

3.7

8.3

5.1

17.1

Future minimum sub-lease receipts expected under non-cancellable subleases at 30 September 2019 total £2.2m (2018: £2.1m).

During the year, £3.4m (2018: £2.1m) was recognised in the income statement in respect of operating lease rental payments and 
£0.2m (2018: £0.3m) was recognised in respect of sub-lease receipts.

The Group leases various offices under non-cancellable operating lease agreements. The leases have various terms, escalation clauses 
and renewal rights. The Group also leases other equipment under non-cancellable operating lease agreements.

(b) Contingent liabilities

During the year, a contingent liability of £43.9m was recognised for variable deferred contingent consideration on the acquisition of 
MoNa Mobile Nations, LLC and £10.9m was recognised for variable deferred contingent consideration on the acquisition of SmartBrief, 
Inc. Following the reporting date, the contingent consideration for MoNa Mobile Nations, LLC was agreed, with the deferred 
consideration being  settled 50% in shares, with 1,792,534 shares in Future plc being issued in October 2019 and 50% in cash payable 
on 28 February 2020. See notes 28 and 30 for further details regarding the acquisitions.

(c) Capital commitments
There were no material capital commitments as at 30 September 2019 (2018: £nil).

Annual Report and Accounts 2019  /  142

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
 
 
Financial 
statements

27. Related party transactions

The Group had no material transactions with related parties in 2019 or 2018 which might reasonably be expected to influence 
decisions made by users of these financial statements.

During the year, the Company had management charges payable of £1.4m (2018: £0.9m) to subsidiary undertakings. The outstanding 
balance owed at 30 September 2019 was £1.4m (2018: £0.9m). See note 21 for details.

No individuals other than the Directors meet the definition of key management personnel. Details of key management personnel 
compensation are set out in the Directors' Remuneration Report on page 88. 

28. Acquisitions

Acquisition of Immediate Media titles

On 13 February 2019 Future Publishing Limited acquired two specialist consumer brands from Immediate Media, CyclingNews.com 
and Procycling Magazine, for consideration of £1.65 million. Cycling News is the leading cycling news website in the UK, while 
Procycling is the market-leading magazine within the professional cycling arena.

The impact of the acquisition on the consolidated balance sheet was:

Intangible assets

     - Customer lists

     - Brands

Subscription liabilities

Deferred tax

Net assets acquired

Goodwill

Consideration:

Cash

Total consideration

Fair  
value

0.1

0.7

(0.1)

(0.1)

0.6

1.1

1.7

1.7

1.7

The acquisition provides the Group with market-leading positions in the pro-cycling sector, complementing the Group’s specialist 
media strategy and bringing organic growth opportunities.

143  /  Future plc

 
Acquisition of MoNa Mobile Nations, LLC

On 1 March 2019 Future plc acquired MoNa Mobile Nations, LLC ("Mobile Nations"), a leading global digital publisher focused on 
consumer electronics and based in the US. The initial cash consideration paid was $55 million with a further $5 million satisfied 
through the issue of 615,166 new ordinary shares. In addition, a further variable deferred contingent consideration up to a total value 
of $60 million could be paid, subject to meeting certain financial targets based on the year ending 31 March 2020. The table below 
includes £29.3m as contingent consideration, which represents its fair value at the date of acquisition. At the reporting date, the 
deferred consideration had increased to £43.9m ($55m) following agreement of the final amount payable on 11 October 2019 (see note 
21). 100% of the voting equity interest was acquired.

The impact of the acquisition on the consolidated balance sheet was:

Intangible assets

- Brands

- Creative services relationships

- Software

- Other intangibles

Trade and other receivables

Trade and other payables

Net assets acquired

Goodwill

Consideration:

Equity shares

Cash

Consideration

Contingent consideration

Total consideration

Fair value
£m

23.8

3.2

1.4

1.7

2.5 

(0.6) 

32.0

43.6

75.6

4.3

42.0

46.3

29.3

75.6

The goodwill is attributable to significant further opportunities available through sharing of best practice and leveraging the Group's 
specialist media platform. The brands will be amortised over a period of between 10 and 15 years, creative services relationships over a 
period of eight years and other intangibles over three years. US intangibles, including goodwill, are expected to be deductible for tax 
purposes.

Gross trade receivables were £2.5m, of which £2.5m on acquisition were expected to be recovered.

The acquisition enhances the Group’s market-leading position in consumer electronics and combine content, community and 
commerce to deliver shopping enablement systems. The complementary brands acquired further diversify and strengthen the 
Group’s presence in the US.

Included within the Group’s results for the year are revenues of £5.6m (after elimination of intra-group revenues) and a profit before 
tax of £4.7m (excluding deal fees and acquired intangible amortisation) from MoNa Mobile Nations, LLC.

If the acquisition has been completed on the first day of the financial year, it would have contributed £8.9m of revenue (after 
elimination of intra-group revenues) and profit before tax of £7.7m (excluding deal fees and acquired intangible amortisation) during 
the year.

Annual Report and Accounts 2019  /  144

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements 
Financial 
statements

28. Acquisitions (continued)

Acquisition of SmartBrief, Inc.

On 29 July 2019 Future plc acquired SmartBrief, Inc. ("SmartBrief"), a leading US based digital media publisher. The initial cash 
consideration paid was $30.3 million (being the original agreed amount of $32.2m less working capital and debt like adjustments) 
which includes a $4.6m payment to settle debt on acquisition, with a further $12.8 million satisfied through the issue of 1,027,492 
new ordinary shares. In addition, a further deferred contingent consideration up to a total value of $20 million will be paid, subject to 
meeting certain financial targets based on the year ending 31 July 2020. The Group has included £10.8m as contingent consideration 
in the table below, which represents its fair value at the date of acquisition. At the reporting date, the contingent consideration had 
increased to £10.9m, representing the impact of discounting (see note 21). The impact of the acquisition on the consolidated balance 
sheet was: 

Tangible assets

Intangible assets

- Subscriber base

- Brands

- Software

- Other intangible assets

Cash

Trade and other receivables

Trade and other payables

Financial liabilities - interest bearing loans and borrowings

Deferred tax

Net assets acquired

Goodwill

Consideration:

Equity shares

Cash 

Consideration

Contingent consideration

Total consideration

Provisional 
fair value  
£m

0.4

10.6

2.8

2.6

2.5 

2.3

5.7

(6.6)

(3.8)

(4.3) 

12.2

31.4

43.6

11.6

21.2

32.8

10.8

43.6

The goodwill is attributable to opportunities to utilise the CRM solution for Future's existing B2B and B2C customers  and through 
combining back office functions. The subscriber base will be amortised over a period of seven years, the brands over three years and 
other intangible assets over 10 years. US intangibles, including goodwill, are not expected to be deductible for tax purposes.

Gross trade receivables were £5.7m, of which £5.3m on acquisition were expected to be recovered.

The acquisition strengthens the Group’s presence in the US B2B market and expands our audience reach through targeted email 
marketing and daily digital newsletters for business professionals, as well as enhancing the Group’s proprietary technology stack.

Included within the Group’s results for the year are revenues of £5.2m and a profit before tax of £1.0m (excluding deal fees, associated 
integration costs, depreciation and amortisation) from SmartBrief, Inc.

If the acquisition has been completed on the first day of the financial year, it would have contributed £28.4m of revenue and profit 
before tax of £4.3m (excluding deal fees, associated integration costs, depreciation and amortisation) during the year.

Following the acquisition, the legal form of the entity was changed from an Incorporation to an LLC.

The fair values included for the SmartBrief, Inc. acquisition are described as ‘provisional’ as it occurred within three months of the 
balance sheet date and so further time is required in order to fully ascertain the fair value of assets and liabilities acquired and the 
consideration is subject to customary adjustments on finalisation of completion accounts.

See note 5 for details of the total amount of acquisition and integration related costs recognised as exceptional items in respect of 
these acquisitions.

145  /  Future plc

Acquisition of Purch Group LLC – update to fair values

On 4 September 2018, Future US Inc. acquired 100% of the share capital of Purch Group LLC, as disclosed in the Annual Report for the 
year ended 30 September 2018. An update to the fair value of the assets has been performed, as detailed below:  

Intangible assets

- Customer relationships

- Brands

- Software

Trade and other receivables

Trade and other payables

Net assets acquired

Goodwill

Consideration:

Cash 

Total consideration

Fair value
£m

12.2

21.9

2.8

10.9

(5.3) 

42.5

57.3

99.8

99.8

99.8

The Purch acquisition occurred within one month of the 2018 balance sheet date and following the passage of time further 
information has become available to the Directors which has enabled the calculation of the fair value of the assets and liabilities 
acquired to be refined. As part of this exercise, assets previously identified as websites were re-categorised as brands to better reflect 
the underlying nature of the intangible assets acquired. 

Following the acquisition of MoNa Mobile Nations LLC, existing customer relationships of £5.0m between the two parties that had 
been included as an identified intangible asset included in the original purchase price allocation exercise were reclassified to goodwill 
– reflecting the fact that the relationship is now with an entity within the Future Group.

Annual Report and Accounts 2019  /  146

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements29. Subsidiary undertakings

Details of the Company’s subsidiaries at 30 September 2019 are set out below. All subsidiaries are included in the consolidation. Shares 
of those companies marked with an * are indirectly owned by Future plc through an intermediate holding company.

Company name and registered number

Ascent Publishing Limited*
02561341
Future Holdings 2002 Limited
04387886
Future Publishing Limited*
02008885
Future Publishing (Overseas) Limited*
06202940
Future Publishing Holdings Limited
03430449
Future US, Inc*
1513070
Future Verlag GmbH*
HRB12567
FutureFolio Limited*
07956484
Next Commerce Philippines Inc*
CS201517783
Next Commerce Pty Ltd*
113 146 786
Pricepanda Group GmbH*
HRB138471B
Newbay Media UK Holdco Limited*
04387886
Newbay Media Europe Limited*
03641099
MoNa Mobile Nations, LLC*
7277455 
MoNa Network, LLC*
L16000161192 
Mobile Nations, LLC*
L12000001404 
MoNa Media Canada Ltd*
BC1198396 
Active Junky Inc*
5341234
Purch Technologies Sarl*
84138050400016
Newbay Media LLC*
4208889
Purch Group LLC*
4560993
Sarracenia Limited
04582851

SmartBrief, LLC*
3072249

Country of 
incorporation and  
registered office

Nature of business

Holding %

Class of shares

England and Wales1

Non-trading

England and Wales1

Holding company

England and Wales1

England and Wales1

Publishing

Publishing

100

100

100

100

£1 Ordinary shares

£1 Ordinary shares

10p Ordinary shares

£1 Ordinary shares

England and Wales1

Holding company

87.5

1 pence Ordinary shares

USA2

Publishing

Germany3

Non-trading

England and Wales1

Digital publishing  
solutions

Philippines4

Dormant

Australia5

Comparison shopping

Germany6

Dormant

England and Wales1

Holding company

England and Wales1

Non-trading

USA7

Digital media publishing

USA7

Digital media publishing

USA7

Digital media publishing

Canada9

Digital media publishing

USA2

France

USA2

USA2

England and Wales1

Trading

Non-trading

Non-trading

Trading

Dormant

USA8

Digital Publishing

100

87.5

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

Not applicable

€1 Ordinary shares

£1 Ordinary shares

₱ Ordinary shares

$1 Ordinary shares

€1 Ordinary shares

£1 Ordinary shares

£1 Ordinary shares

Not applicable

Not applicable

Not applicable

Not applicable

Not applicable

Not applicable

Not applicable

Not applicable

£1 Ordinary shares

Not applicable

1 Registered office: Quay House, The Ambury, Bath, BA1 1UA, England
2 Registered office: 11 West 42nd Street, New York, NY 10036
3 Registered office: c/o Poruba GbR, Clemensstraße 32, 80803 Munich, Germany
4 Registered office: 2/F GC Corporate Plaza, 150 Legaspi Street, Legaspi Village, Makati, Manila, Philippines
5 Registered office: Suite 3, Level 10, 100 Walker Street, North Sydney, NSW 2060, Australia
6 Registered office: Charlottenstraße 4, 10969 Berlin, Germany
7 Registered office 360 Central Ave, Suite 800, St Petersburg, FL 33701
8 Registered office: 555 11th Street, Suite 600, Washington, DC 20004
9 Registered office: 201 Portage Avenue, Suite 1800, Winnipeg, MB R3B 3K6 

Ascent Publishing Limited, Future Holdings 2002 Limited, Future Publishing Limited, FutureFolio Limited, NewBay Media UK Holdco 
Limited and NewBay Media Europe Limited are exempt from the requirement to file audited financial statements by virtue of Section 
479A of the Companies Act 2006. Sarracenia Limited is exempt from the requirement to file audited financial statements by virtue of 
Section 480 of the Companies Act 2006. 

147  /  Future plc

30. Post balance sheet events

MoNa Mobile Nations, LLC contingent consideration 

On 11 October 2019 the Group announced the acceleration of the payment of the contingent consideration in respect of MoNa Mobile 
Nations, LLC, which the Group acquired on 1 March 2019 (see note 28). With the attainment of the financial targets for the year ended 
March 2020 likely to be above the top end of the earn out range, a total contingent consideration of $55m has been agreed, split 
equally between cash and the issuance of new shares in Future plc. The cash element ($27.5m) will be paid on 28 February 2020 and 
1,792,534 new shares were issued in October 2019 representing the balance of the payment (see note 28).

This move recognises the achievement of certain financial targets ahead of the anticipated timeframe and will enable the businesses 
to work together to deliver additional benefits across the combined Group.

Acquisition of TI Media 

On 30 October 2019 the Group announced the proposed acquisition of TI Media for a total consideration of £140 million in cash. TI 
Media is a UK-based, print-led consumer magazine and digital publisher with deep industry heritage and a portfolio that incorporates 
41 brands including Decanter, Country Life, Wallpaper* and Woman & Home. TI Media brings to Future a presence in the Wine, Golf, 
Equestrian, Country Living, TV Listings and Gardening verticals and deepens and extends Future's strength and position in Home, 
Cycling, Consumer Technology and Country Sports. The acquisition will be funded by a placing of 8,184,906 new ordinary shares with 
the balance being settled by increasing the Group’s debt facilities to £135 million with the drawdown of an additional £45 million 
through exercise of the accordion option.

Acquisition of Barcroft Studios 

On 14 November 2019, Future signed a contract to purchase Barcroft Studios, a small independent studio that creates original content, 
which is then published on a variety of owned and operated social sites in addition to being distributed across mass media channels. 
The deal was completed on 30 November 2019. Total consideration is £23.5m (9.4x multiple of last 12 months EBITDA)  of which 40% 
was satisfied by the issue of 686,497 consideration shares. 

Annual Report and Accounts 2019  /  148

Strategic reportFinancial ReviewCorporate GovernanceFinancial Statements  
Notice of Annual 
General Meeting

This Notice of Meeting is important and requires your immediate attention.

If you are in any doubt as to what action you should take, you should consult your stockbroker, bank manager, solicitor, 
accountant or other independent adviser authorised under the Financial Services and Markets Act 2000. 

If you have sold or otherwise transferred all your shares in Future plc, please forward this notice, together with the 
accompanying documents, as soon as possible either to the purchaser or transferee, or to the person who arranged 
the sale or transfer so that they can pass these documents to the purchaser or transferee.

Notice of Annual General Meeting

Notice is hereby given that the twenty first Annual General Meeting of Future plc will be held on 5 February 2020 at 
Future’s London office, 1-10 Praed Mews, London W2 1QY at 10:30am at which the following resolutions numbered 1 to 
14 will be proposed as ordinary resolutions, and resolutions numbered 15 to 18 will be proposed as special resolutions.  

Ordinary Business 

11.    To reappoint

Ordinary resolutions

1. 

2. 

To receive and adopt the audited 
financial statements of the Company 
for the financial year ended 30 
September 2019 and the reports of 
the Directors and the auditors (the 
“Annual Report”).

To approve the Directors’
remuneration implementation 
report as set out in pages 87 to 96 of 
the Annual Report of the Company 
for the financial year ended 30 
September 2019.

3.     To approve the amendments to the 

Remuneration policy for the three 
year period commencing on 1 
October 2019 as set out in pages 78 
to 86 of the Annual Report of the 
Company.

PricewaterhouseCoopers
LLP, Chartered Accountants and 
Registered Auditors, as auditors of 
the Company to hold office until 
the conclusion of the next General 
Meeting at which accounts are laid 
before the Company.

12.   To authorise the Directors to

determine the remuneration of the 
auditors of the Company.

13.   That, in substitution for any existing
authority, the Directors be and are 
hereby generally and unconditionally 
authorised in accordance with 
section 551 of the Companies Act 
2006 (the ‘Act’) to exercise all the 
powers of the Company to allot 
shares in the Company and to grant 
rights to subscribe for, or to convert 
any security into, shares in the 
Company: 

4.    To declare a final dividend upon the 

recommendation of the Directors for 
the year ended 30 September 2019 
of 1.0p per ordinary share payable on 
14 February 2020 to shareholders on 
the register at the close of business 
on 17 January 2020. 

5.     To re-elect as a Director Alan Newman.     

13.1  in connection with an offer by way 
of a rights issue (comprising equity 
securities as defined by section 
560 of the Act), up to an aggregate 
nominal amount of £9,801,426 
(such amount to be reduced by the 
nominal amount of any relevant 
securities allotted under paragraph 
13.2 below):

6.     To re-elect as a Director Rob Hattrell.

(a)  to holders of Ordinary shares in the 

capital of the Company in proportion 
(as nearly as may be practicable) to 
their respective holdings of Ordinary 
shares in the capital of the Company; 
and

or practical problems in or under 
the laws of any territory, or the 
requirements of any regulatory body 
or stock exchange; and

13.2  in any other case, up to an aggregate 

nominal amount of £4,900,713 
(such amount to be reduced by 
the nominal amount of any equity 
securities allotted under paragraph 
13.1 above in excess of £4,900,713 
at any time or times during the 
period beginning on the date of 
the passing of this resolution and 
ending following the conclusion of 
the Company’s next Annual General 
Meeting or, if earlier, on  
4 May 2021 (unless previously 
revoked or varied by the Company 
in General Meeting) save that 
the Company may before expiry 
of this authority make an offer 
or agreement which would or 
might require relevant securities 
to be allotted after its expiry and 
the Directors may allot relevant 
securities pursuant to such an offer 
or agreement as if the authority 
hereby conferred had not expired.

14.   To authorise the Company, and all 

companies that are its subsidiaries, 
at any time during the period for 
which this resolution has effect for 
the purposes of Section 366 of the 
Act to:

(a)   make political donations to political 
parties and/or independent election 
candidates not exceeding £50,000 
in total;

(b)  to holders of any other equity

(b)   make political donations to political 

securities as required by the rights of 
those securities or as the Directors 
otherwise consider necessary, but 
subject to such exclusions or other 
arrangements as the Board may 
deem necessary or expedient in 
relation to treasury shares, fractional 
entitlements, record dates, legal 

organisations other than political 
parties not exceeding £50,000 in 
total; and

7.     To re-elect as a Director Richard 

Huntingford.

8.  To re-elect as a Director Zillah 

Byng-Thorne.

9. 

To re-elect as a Director Penny 
Ladkin-Brand.

10.    To re-elect as a Director Hugo

Drayton.

149  /  Future plc

 
 
(c)    incur political expenditure not
exceeding £50,000 in total,
during the period beginning with 
the date of the passing of this 
resolution and ending following the 
conclusion of the Company’s next 
Annual General Meeting or, if earlier, 
on 4 May 2021.

Special resolutions

case, prior to its expiry the Company 
may make offers, and enter into 
agreements, which would, or might, 
require equity securities to be 
allotted (and treasury shares to be 
sold) after the authority expires and 
the Board may allot equity securities 
(and sell treasury shares) under any 
such offer or agreement as if the 
authority had not expired. 

15.   That, if resolution 13 is passed, the 

16.  That, if resolution 13 is passed, 

Directors be authorised to allot 
equity securities (as defined in 
section 560 of the Act) for cash 
under the authority given by that 
resolution (in accordance with 
section 570(1) of the Act) and/or 
to sell Ordinary shares held by the 
Company as treasury shares (in 
accordance with section 573 of the 
Act) for cash as if section 561(1) of 
the Act did not apply to any such 
allotment or sale, such authority to 
be limited to:  

the Board be authorised in addition 
to any authority granted under 
resolution 15 to allot equity securities 
(as defined in section 560 of the Act) 
for cash under the authority given 
by that resolution (in accordance 
with section 570(1) of the Act) and/
or to sell Ordinary shares held by 
the Company as treasury shares (in 
accordance with section 573 of the 
Act) for cash as if section 561(1) of 
the Act did not apply to any such 
allotment or sale, such authority to 
be: 

(a)   the allotment of equity securities in 
connection with an offer of, or 
invitation to apply for, equity 
securities (but in the case of the 
authority granted under paragraph 
13.1 of resolution 13, by way of a rights 
issue only):

a)  

limited to the allotment of equity 
securities or sale of treasury shares 
up to a nominal amount of £735,107; 
and

b)   used only for the purposes of 

(i) 

in favour of holders of Ordinary 
shares in the capital of the 
Company, where the equity 
securities respectively attributable 
to the interests of all such holders 
are proportionate (as nearly as 
practicable) to the respective 
number of Ordinary shares in the 
capital of the Company held by 
them; and

(ii)    to holders of any other equity 

securities as required by the rights of 
those securities or as the Directors 
otherwise consider necessary,but 
subject to such exclusions or other 
arrangements as the Directors may 
deem necessary or expedient to 
deal with treasury shares, fractional 
entitlements or legal, regulatory or 
practical problems arising under the 
laws or requirements of any overseas 
territory or by virtue of shares 
being represented by depository 
receipts or the requirements of any 
regulatory body or stock exchange 
or any other matter whatsoever; and

(b)    the allotment, otherwise than
pursuant to sub-paragraph (a) 
above, of equity securities up to an 
aggregate nominal value equal to 
£735,107 

such authority to expire at the end of 
the next AGM of the Company or, if 
earlier, at the close of business on  
4 May 2021 (unless previously 
revoked or varied by the Company 
in General Meeting) but, in each 

financing (or refinancing, if the 
authority is to be used within 
six months after the original 
transaction) a transaction which the 
Board of the Company determines 
to be an acquisition or other capital 
investment of a kind contemplated 
by the Statement of Principles on 
Disapplying Pre-Emption Rights 
most recently published by the Pre-
Emption Group prior to the date of 
this notice, 

such authority to expire at the end 
of the next AGM of the Company or, 
if earlier, at the close of business on 
4 May 2021 but, in each case, prior to 
its expiry the Company may make 
offers, and enter into agreements, 
which would, or might, require 
equity securities to be allotted (and 
treasury shares to be sold) after the 
authority expires and the Board 
may allot equity securities (and sell 
treasury shares) under any such offer 
or agreement as if the authority had 
not expired.

17.  That a general meeting, other than 
an Annual General Meeting, may be 
called on not less than 14 clear days’ 
notice.

18.    That article 13.3 of the Articles of 

Association of the Company be and 
is hereby deleted and replaced with 
the following:

The remuneration of the Directors 
for their services as such (excluding 
amounts payable under other 
provisions of these Articles) shall be 
determined by the Board but shall 
not exceed in aggregate the sum of 
£600,000 per annum or such greater 
sum as the Company may from 
time to time determine by ordinary 
resolution. Such sum (unless 
otherwise directed by ordinary 
resolution of the Company) shall 
be divided amongst the directors 
in such proportions and in such 
manner as the Board may determine 
or, failing such determination, 
equally.

On behalf of the Board

Timothy Maw
Company Secretary
4 December 2019

Annual Report and Accounts 2019  /  150

Notice of 
Annual 
General 
Meeting

Notes

Further information about the AGM

1. 

 Information regarding the meeting, 
including the information required 
by section 311A of the Act, is available 
from: www.futureplc.com/invest-in-
future

Attendance at the AGM

2.  

 If you wish to attend the meeting in 
person, please bring the attendance 
card attached to your form of proxy 
and arrive at Future’s London office, 
1-10 Praed Mews, London W2 1QY, 
in sufficient time for registration. 
Appointment of a proxy does not 
preclude a member from attending 
the meeting and voting in person. If 
a member has appointed a proxy and 
attends the meeting in person, the 
proxy appointment will automatically 
be terminated.

Appointment of proxies

3.  

 Any member entitled to attend and 
vote at the meeting may appoint 
one or more proxies to attend, speak 
and vote in their place. A member 
may appoint more than one proxy 
provided that each proxy is appointed 
to exercise the rights attached to 
a different share or shares held by 
that shareholder. If you appoint 
multiple proxies for a number of 
shares in excess of your holding, the 
proxy appointments may be treated 
as invalid. A proxy need not be a 
member of the Company. A proxy 
card is enclosed. To be effective, 
proxy cards should be completed in 
accordance with these notes and the 
notes to the proxy form, signed and 
returned so as to be received by the 
Company’s Registrars: 

Computershare Investor Services 
PLC, The Pavilions, Bridgwater Road, 
Bristol BS99 6ZY 

not later than 10:30am on Monday 3 
February 2020 being two business 
days before the time appointed for 
the holding of the meeting. If you 
submit more than one valid proxy 
appointment, the appointment 
received last before the latest time 
for the receipt of proxies will take 
precedence.

Electronic appointment of proxies

4.    As an alternative to completing 
the printed proxy form, you may 
appoint a proxy electronically by 
visiting the following website: www.
investorcentre.co.uk/eproxy. 
You will be asked to enter the Control 
Number, the Shareholder Reference 
Number (SRN) and PIN as printed 

151  /  Future plc

on your proxy form and to agree to 
certain terms and conditions. To be 
effective, electronic appointments 
must have been received by the 
Company’s Registrars not later than 
10:30am on Tuesday 5 February 2019.

Number of shares in issue

5.  

 As at the close of business on 4 
December 2019 (being the last 
business day prior to the publication 
of this notice) the Company’s issued 
share capital consisted of 98,014,275 
Ordinary shares of 15 pence each. Each 
Ordinary share carries one vote. There 
are no shares held in treasury. The 
total number of voting rights in the 
Company is therefore 98,014,275.

Documents available for inspection

6.    Printed copies of the service contracts 
of the Company’s Directors and the 
letters of appointment for the Non-
Executive Directors will be available 
for inspection during usual business 
hours on any weekday (Saturdays, 
Sundays and public holidays 
excluded) at the Company’s London 
office at

1-10 Praed Mews, 
London, 

  W2 1QY

and at the Company’s registered
office at 

  Quay House, 
The Ambury, 
Bath, 
BA1 1UA

including on the day of the meeting
from 10:15am until its completion.

Eligible shareholders

7.  

 The Company, pursuant to Regulation 
41 of The Uncertificated Securities 
Regulations 2001, specifies that only 
those members on the register of 
the Company as at 6pm on Monday 
3 February 2020 or, if this meeting is 
adjourned, in the register of members 
48 hours before the time of any 
adjourned meeting, shall be entitled 
to attend and vote at the meeting 
in respect of the number of shares 
registered in their name at that time. 
Changes to entries on the Register 
after 6pm on Monday 3 February 2020 
or, if this meeting is adjourned, in the 
register of members 48 hours before 
the time of any adjourned meeting, 
shall be disregarded in determining 
the rights of any person to attend or 
vote at the meeting.

Indirect investors

8.    Any person to whom this notice is 
sent who is a person that has been 
nominated under section 146 of the 
Act to enjoy information rights (a 
‘Nominated Person’) does not have 
a right to appoint a proxy. However, 
a Nominated Person may, under 
an agreement with the registered 
shareholder by whom they were 
nominated (a ‘Relevant Member’), 
have a right to be appointed (or to 
have someone else appointed) as a 
proxy for the meeting. Alternatively, 
if a Nominated Person does not 
have such a right, or does not wish 
to exercise it, they may have a right 
under any such agreement to give 
instructions to the Relevant Member 
as to the exercise of voting rights. 

A Nominated Person’s main point of 
contact in terms of their investment 
in the Company remains the Relevant 
Member (or, perhaps, the Nominated 
Person’s custodian or broker) and 
the Nominated Person should 
continue to contact them (and not 
the Company) regarding any changes 
or queries relating to the Nominated 
Person’s personal details and their 
interest in the Company (including 
any administrative matters). The 
only exception to this is where 
the Company expressly requests 
a response from the Nominated 
Person.

Appointment of proxies  
through CREST

9.  

 CREST members who wish to appoint 
a proxy or proxies through the CREST 
electronic proxy appointment service 
may do so for the meeting and any 
adjournment(s) thereof by using the 
procedures described in the CREST 
Manual. CREST personal members 
or other CREST sponsored members, 
and those CREST members who have 
appointed a voting service provider(s), 
should refer to their CREST sponsor or 
voting service provider(s), who will be 
able to take the appropriate action on 
their behalf.

In order for a proxy appointment or 
instruction made using the CREST 
service to be valid, the appropriate 
CREST message (a ‘CREST Proxy 
Instruction’) must be properly 
authenticated in accordance with 
Euroclear UK & Ireland Limited’s 
specifications and must contain 
the information required for such 
instructions, as described in the 
CREST Manual. The message, 
regardless of whether it constitutes 
the appointment of a proxy or an 
amendment to the instruction given 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
to a previously appointed proxy must, 
in order to be valid, be transmitted so 
as to be received by the issuer’s agent 
(ID 3RA50) by 10:30am on Monday 
3 February 2020 or, if the meeting 
is adjourned, not less than 48 hours 
before the time fixed for the adjourned 
meeting. For this purpose, the time 
of receipt will be taken to be the time 
(as determined by the timestamp 
applied to the message by the CREST 
Applications Host) from which the 
issuer’s agent is able to retrieve the 
message by enquiry to CREST in the 
manner prescribed by CREST. After 
this time any change of instructions 
to proxies appointed through CREST 
should be communicated to the 
appointee through other means.

CREST members and, where 
applicable, their CREST sponsors or 
voting service providers should note 
that Euroclear UK & Ireland Limited 
does not make available special 
procedures in CREST for any particular 
messages. Normal system timings 
and limitations will therefore apply in 
relation to the input of CREST Proxy 
Instructions. It is the responsibility 
of the CREST member concerned to 
take (or, if the CREST member is a 
CREST personal member or sponsored 
member or has appointed a voting 
service provider(s), to procure that 
his CREST sponsor or voting service 
provider(s) take(s)) such action as 
shall be necessary to ensure that a 
message is transmitted by means of 
the CREST system by any particular 
time. In this connection, CREST 
members and, where applicable, their 
CREST sponsors or voting service 
providers are referred, in particular, to 
those sections of the CREST Manual 
concerning practical limitations of the 
CREST system and timings.

The Company may treat as invalid 
a CREST Proxy Instruction in the 
circumstances set out in Regulation 
35(5)(a) of the Uncertificated Securities 
Regulations 2001.

Amending a proxy

10.    To change a proxy instruction, a 
member needs to submit a new 
proxy appointment using the 
methods set out above. Note that 
the deadlines for receipt of proxy 
appointments (see above) also apply 
in relation to amended instructions; 
any amended proxy appointment 
received after the relevant deadline 
will be disregarded. Where a member 
has appointed a proxy using the 
paper proxy form and would like 
to change the instructions using 
another such form, that member 
should contact the Registrars on  
+44 (0)370 707 1443. 

 If more than one valid proxy 
appointment is submitted, the 
appointment received last before the 
deadline for the receipt of proxies will 
take precedence.

Revoking a proxy

(a)   answering the question would 

interfere unduly with the preparation 
for the meeting or involve the 
disclosure of confidential information;

(b)   the answer has already been given on 
a website in the form of an answer to 
a question; or

11.    In order to revoke a proxy instruction, 

a signed letter clearly stating a 
member’s intention to revoke a proxy 
appointment must be sent by post or 
by hand to the Company’s Registrars:

(c)    it is undesirable in the interests of 
the Company or the good order of 
the meeting that the question be 
answered.

Computershare Investor Services PLC,  
The Pavilions, Bridgwater Road,  
Bristol BS99 6ZY. 

Members’ right to require 
circulation of a resolution to be 
proposed at the AGM

Note that the deadlines for receipt of 
proxy appointments (see above) also 
apply in relation to revocations; any 
revocation received after the relevant 
deadline will be disregarded.

Corporate members

12.   In the case of a member which 

is a company, any proxy form, 
amendment or revocation must be 
executed under its common seal or 
signed on its behalf by an officer of 
the company or an attorney for the 
company. Any power of attorney 
or any other authority under which 
the documents are signed (or a 
duly certified copy of such power 
of authority) must be included. A 
corporate member can appoint one 
or more corporate representatives 
who may exercise, on its behalf, all 
its powers as a member provided 
that no more than one corporate 
representative exercises powers 
over the same share. Members 
considering the appointment of a 
corporate representative should 
check their own legal position, the 
company’s articles of association 
and the relevant provision of the 
Companies Act 2006.

Joint holders

13.  Where more than one of the joint 

holders purports to vote or appoint a 
proxy, only the vote or appointment 
submitted by the member whose 
name appears first on the register will 
be accepted.

Questions at the AGM

15.   Under section 338 of the Act, a 

member or members meeting the 
qualification criteria set out at note 18 
on page 111, may, subject to conditions 
set out at note 19, require the 
Company to give to members notice 
of a resolution which may properly be 
moved and is intended to be moved at 
that meeting.

 Members’ right to have a matter of 
business dealt with at the AGM

16.    Under section 338A of the Act, a 

member or members meeting 
the qualification criteria set out at 
note 18 on page 111, may, subject to 
the conditions set out at note 19, 
require the Company to include in 
the business to be dealt with at the 
AGM a matter (other than a proposed 
resolution) which may properly be 
included in the business (a matter of 
business).

Website publication of any  
audit concerns

17.    Pursuant to Chapter 5 of Part 16 of the 
Act, where requested by a member or 
members meeting the qualification 
criteria set out at note 18 on page 111, 
the Company must publish on its 
website a statement setting out any 
matter that such members propose to 
raise at the AGM relating to the audit 
of the Company’s accounts (including 
the auditors’ report and the conduct 
of the audit) that are to be laid before 
the AGM.

 Where the Company is required 
to publish such a statement on its 
website:

14.   Under section 319A of the Act, the 

(a)    it may not require the members 

Company must answer any question 
you ask relating to the business being 
dealt with at the meeting unless:

making the request to pay any 
expenses incurred by the Company in 
complying with the request;

Annual Report and Accounts 2019  /  152

 
 
 
 
 
 
Notice of  
Annual 
General 
Meeting

(b)   it must forward the statement to the 
Company’s auditors no later than the 
time the statement is made available 
on the Company’s website; and

(c)    the statement may be dealt with as 
part of the business of the AGM.

The request:

out the grounds for the request;

(iv)   must be authenticated by the person 

or persons making it; and

(v)    must be received by the Company not 
later than six weeks before the date of 
the AGM;

(d)   in the case of a request made in hard 
copy form, such request must be:

(d)   may be in hard copy form or in 
electronic form and must be 
authenticated by the person or 
persons making it (see note 19(d) and 
(e) below);

(i)    signed by you and state your full 

name and address; and

(ii)   sent either: by post to 

(e)   should either set out the statement 

in full or, if supporting a statement 
sent by another member, clearly 
identify the statement which is being 
supported; and

Company Secretary, 
Future plc, 
  Quay House, 
The Ambury, 
Bath BA1 1UA; 

(f)    must be received by the Company at 

or by fax to +44(0)1225 732266

least one week before the AGM.

Members’ qualification criteria

 marked for the attention of the 
Company Secretary; and

(e)    in the case of a request made in 

18.    In order to be able to exercise the 

electronic form, such request must:

(i)    state your full name and address; and

(ii)    be sent to cosec@futurenet.com. 

 Please state ‘AGM’ in the subject line of 
the email. You may not use this electronic 
address to communicate with the 
Company for any other purpose.

members’ rights set out in notes 15 to 
17 above the relevant request must be 
made by:

(a)    a member or members having a right 
to vote at the AGM and holding at 
least 5% of total voting rights of the 
Company; or

(b)   at least 100 members having a right 

to vote at the AGM and holding, on 
average, at least £100 of paid up share 
capital.

Conditions

19.  The conditions are that:

(a)    any resolution must not, if passed, 

be ineffective (whether by reason of 
inconsistency with any enactment 
or the Company’s constitution or 
otherwise);

(b)   the resolution or matter of business 
must not be defamatory of any 
person, frivolous or vexatious;

(c)   the request:

(i)    may be in hard copy form or in  

electronic form;

(ii)    must identify the resolution or the 
matter of business of which notice 
is to be given by either setting it out 
in full or, if supporting a resolution/
matter of business sent by another 
member, clearly identifying the 
resolution/matter of business which is 
being supported;

(iii)   in the case of a resolution, must be 

accompanied by a statement setting 

153  /  Future plc

 
 
 
 
 
 
 
 
 
 
Investor information
For enquiries of a general nature regarding the Company and for investor relations 
enquiries please contact Timothy Maw at the Company’s Registered Office, or visit 
www.futureplc.com and select the investor relations section.

Registrar and transfer office

The Company’s share register is maintained by:

Computershare Investor Services PLC
The Pavilions
Bridgwater Road
Bristol  BS13 8AE
Tel: +44 (0)370 707 1443

Shareholders should contact the Registrar, Computershare, in connection with 
changes of address, lost share certificates, transfers of shares and bank mandate 
forms to enable automated payment of dividends.

Online information – www.investorcentre.co.uk

Our Registrar, Computershare, has a service to provide shareholders with online internet 
access to details of their shareholdings. 

The service is free, secure and easy to use.  
To register for the service, go to www.investorcentre.co.uk

Unsolicited mail

The share register is by law a public document. To limit the receipt of mail from other 
organisations, please register with the Mailing Preference Service, by visiting 
www.mpsonline.org.uk/mpsr/

Warning to shareholders – ‘boiler room’ scams

In recent years, many companies have become aware that their shareholders have 
received unsolicited phone calls or correspondence concerning investment matters. 
These are typically from overseas-based ‘brokers’ who target UK shareholders, offering 
to sell them what often turn out to be worthless or high-risk shares in US or UK 
investments. These operations are commonly known as ‘boiler rooms’. These ‘brokers’ 
can be very persistent and extremely persuasive.

It is not just the novice investor that has been duped in this way; many of the victims had 
been successfully investing for several years. Shareholders are advised to be very wary of 
any unsolicited advice, offers to buy shares at a discount or offers of free company reports. If 
you receive any unsolicited investment advice:

• 

 Make sure you get the correct name of the person and organisation

• 

• 

 Check that they are properly authorised by the FCA before getting involved by 
visiting www.fca.org.uk/register

 Report the matter to the FCA either by calling 0800 111 6768 or by completing the 
fraud reporting form on the FCA website at: www.fca.org.uk/consumers/scams/
investment-scams/share-fraud-and-boiler-room-scams/reporting-form

• 

If the calls persist, hang up.

If you deal with an unauthorised firm, you will not be eligible to receive payment under 
the Financial Services Compensation Scheme. 

Details of any share dealing facilities that the Company endorses will be included in 
company mailings.

More detailed information on this or similar activity can be found at  
www.moneyadviceservice.org.uk

Annual Report and Accounts 2019  /  154

 
Directors and advisers

Directors

Advisers

Independent auditors
PricewaterhouseCoopers LLP
Chartered accountants and statutory auditors
2 Glass Wharf
Bristol BS2 0FR 

Brokers
Numis Securities Ltd
10 Paternoster Square
London EC4M 7LT

N+1 Singer
1 Bartholomew Lane
London EC2N 2AX

Principal bankers
HSBC Bank plc
8 Canada Square
London E14 5HQ

Solicitors
Simmons and Simmons LLP
Aurora
Finzels Reach
Counterslip
Bristol BS1 6BX

Registrar 
Computershare Investor Services PLC
The Pavilions
Bridgwater Road
Bristol  BS13 8AE 

Financial calendar

Annual General Meeting
5 February 2020

Half-year end
31 March 2020

Announcement of  
interim results
May 2020

Financial year-end
30 September 2020

Announcement of  
annual results 
November 2020

Richard Huntingford
Independent Non-Executive Chairman 

Zillah Byng-Thorne
Chief Executive

Penny Ladkin-Brand
Chief Financial Officer 

Hugo Drayton
Independent Non-Executive Director 

Alan Newman
Independent Non-Executive Director 

Rob Hattrell
Independent Non-Executive Director

Timothy Maw
Company Secretary

Offices

Registered office
Future plc
Quay House
The Ambury
Bath BA1 1UA
Tel +44 (0)1225 442244

London office
1-10 Praed Mews
London  W2 1QY
Tel +44 (0)20 7042 4000

www.futureplc.com

Company registration number 3757874
Registered in England and Wales

155  /  Future plc

 
 
Contacts 

Future plc and  
Future Publishing Ltd
Registered office
Quay House
The Ambury
Bath BA1 1UA

Tel +44 (0)1225 442244

Future US, Inc.
15th Floor, 
11 W 42nd Street, 
New York, NY 10036
USA

Tel +1 212 378 0448

www.futureplc.com

London office
1-10 Praed Mews
London  W2 1QY

Tel +44 (0)20 7042 4000

Future Publishing 
(Overseas) Ltd
Suite 3, Level 10
100 Walker Street
North Sydney
NSW 2060
Australia

Tel +61 2 9955 2677

Annual Report and Accounts 2019  /  156

"If everyone is 
moving forward 
together then 
success takes care 
of itself"

Henry Ford