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FY2024 Annual Report · Future
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Future annual
report 2024.
Contents
1
Annual Report and Accounts 2024
Future annual
report FY 2024


Contents
3
Annual Report and Accounts 2024
Future plc 
Annual Report and Accounts 2024
Contents
Corporate Governance
73 	  Chair’s introduction
76 	  Governance framework
78 	  Board of directors 
82 	  Nomination committee
85 	  Audit and risk committee
89	 Directors’ report
91	 Statement of Directors’ responsibilities
92 	  Director’s remuneration report
98	 Annual report on remuneration
Financial Statements
117 	 Independent auditor’s report
128 	 Consolidated income statement
128 	 Consolidated statement of  
comprehensive income
129 	 Consolidated statement of changes in equity
130 	 Company statement of changes in equity
131 	 Consolidated balance sheet
132 	 Company balance sheet
133 	 Consolidated cash flow statement
133 	 Notes to the consolidated cash flow statement
135 	 Material accounting policy information
140 	 Notes to the financial statements
Shareholder information
174	 Shareholder information
Strategic Report
4 	
 Group overview
9	
 Chair’s statement
11 	  Our business model
12	  Our strategy
14 	  Key Performance Indicators
16	  Chief Executive’s Q&A
18 	  Operational review
Corporate responsibility
21	 Our Future, Our Responsibility
35	 Non-financial information and  
sustainability statement
36 	 How we engage with our stakeholders
40 	 Section 172(1) statement
Financial Review
43 	  Financial review
47	  Risks and uncertainties
49 	  FY 2024 principal risks
52 	  Longer term viability statement
54 	  Taskforce on Climate-Related  
Financial Disclosures 

4
Future plc
The successful execution of the strategy is based on  
a value-led organisation with a clear purpose:
We are the platform for creating and distributing trusted, specialist 
content, to build engaged and valuable global communities
Our purpose
We 
ignite  
people’s 
passions.
Group
overview
Introduction

Strategic report
5
Annual Report and Accounts 2024
Our ambition
Our ambition is to be a leading specialist media company  
driving valuable outcomes for all our stakeholders:
The most trusted, specialist 
content for our audiences
Being expert partners  
for our clients
A healthy high-performing 
organisation for our employees
A commercial success  
for our shareholders

6
Future plc
FY 2024
FY 2023
Var
Revenue (£m)
788.2
788.9
flat
Adjusted EBITDA (£m)
239.1
276.8
(14)%
Adjusted operating profit (£m)
222.2
256.4
(13)%
Adjusted operating profit margin (%)
28%
32%
(4)ppt
Adjusted diluted EPS (p)
123.9p
140.9p
(12)%
Adjusted Free Cash Flow  (£m)
222.3
253.2
(12)%
Statutory results
FY 2024
FY 2023
Var
Revenue (£m)
788.2
788.9
flat
Operating profit (£m)
133.7
174.5
(23)%
Operating profit margin (%)
17%
22%
(5)ppt
Profit before tax (£m)
103.2
138.1
(25)%
Diluted EPS (p)
66.8p
94.1p
(29)%
Cash generated from operations (£m)
230.0
241.0
(5)%
1    For all definitions, please refer to the APM glossary on page 168
UK ( including RoW)
US
%
%
Revenue (£m)
504.0
64%
284.2
36%
Media revenue (£m and % of total geographic revenue)
316.0
63%
212.5
75%
Magazines revenue (£m and % of total geographic revenue)
188.0
37%
71.7
25%
Employees (#)
2,276
76%
722
24%
Revenue diversification by geography
Financial highlights FY 2024 adjusted results 1
* % of Group’s revenue
Our diversified business*
8%
26%
66%
B2C
Go.Compare
B2B
Key
3 main businesses
38%
29%
33%
Advertising (Media)
Magazines
eCommerce affiliate 
(Media)
Key
3 main categories
64%
36%
US
UK (including RoW)
Key
2 main geographies
Highlights
Group
overview

Strategic report
7
Annual Report and Accounts 2024
479m
Audience
3.2m
Offline 
users
1.5m
Circulation
353m 
website 
sessions 
221m
Soclal users
178k
Event 
attendees
1.7m
Subscriptions
250m
Off-platform 
users
476m
Digital  
online 
users
16m
Email 
newsletters
226m
Website  
users
13m
Apple News
Our audience & monetisation
Magazines 
33% of Group’s revenue is made through 
the direct purchase of content or services 
by consumers - e.g. the sale of magazines 
either directly from the newsstand or 
through subscriptions, or the purchase of an 
online membership. 
Subscriptions print & digital
Newstrade
38%  
of Group  
revenue
33%  
of Group  
revenue
Our diversified monetisation
Our diversified audience
eCommerce affiliates (Media)
eCommerce affiliate is the commission we 
earn when an online user clicks through to 
a retailer or service provider’s website to 
make a purchase. We offer this across our 
content and comparison websites. 
Services
Products
Rewards
Print advertising
Advertising (Media)
Is the revenue we earn from ads displayed 
alongside this our content on various 
platforms (our own websites, social 
platforms, videos, email newsletters, and 
events (physical or digital)). 
Digital advertising
Newsletters
Branded content
Lead generation
Events
AVOD
Licensing
29%  
of Group  
revenue

Future plc
8
Group
overview
Our brands
We operate over 200 brands

Strategic report
9
Annual Report and Accounts 2024
Chair’s 
Statement
2023. Ivana is already contributing 
significantly to the Board debates with 
her valuable US digital media experience 
and network. She has also taken on 
the Chair role of our Responsibility 
Committee.  
During the year, Penny Ladkin-Brand, 
Chief Financial and Strategic Officer 
(CFSO) stepped down from the Board and 
from her role in July 2024. Penny has been 
a fantastic leader and Board member 
over her nine-year tenure and has been 
instrumental in the success of the Group. 
I’d like to thank Penny for her major 
contribution to the Group over the years. 
In September, the Group welcomed 
Sharjeel Suleman as Chief Financial 
Officer (CFO). Sharjeel joined us from 
ITV where he held a variety of roles over 
his past 19 years at ITV, including, most 
recently, CFO of ITV Studios. We are very 
pleased to have attracted such talent: 
Sharjeel brings a wealth of expertise 
in the media ecosystem, managing 
international and complex businesses. 
In October 2024, Jon Steinberg, Chief 
Executive Officer (CEO) announced 
his intention to step down in 2025 to 
relocate back to the US with his family. 
Jon’s notice period is twelve months and 
the Board has launched a search for his 
successor, and will provide an update 
when appropriate. Further details of the 
search process can be found on page 75. 
I would like to thank Jon for the 
significant contribution he has made to 
the Group. Whilst we are disappointed 
that he will be departing next year, we 
respect Jon’s decision to return to the 
US. The Growth Acceleration Strategy 
(GAS) he has implemented is well 
underway and continues to drive good 
strategic and financial progress.
Board diversity and succession is a 
critical part of our Board discussion. 
Since the departure of Penny Ladkin-
Brand, we no longer have a woman in 
the role of Chief Financial Officer and 
the percentage of women on the Board 
has reduced to 33 percent. Whilst the 
Board recognises that an effective 
Board with broad strategic perspective 
requires diversity, and the Nominations 
Committee has always been very mindful 
of ensuring diversity on the Board, for 
the reasons explained in our Board D&I 
policy, ultimately the Board appoints 
candidates based on merit and assesses 
potential Directors against measurable, 
objective criteria. Future has previously 
had a strong record of Board gender 
diversity, with women holding both the 
CEO and CFSO roles until 2023 and on 
31 December 2023, the percentage of 
women on the Board was 44%, with one 
of those Board members being ethnically 
diverse. The succession process for the 
CFO role was approached with diversity 
as an important consideration, as was 
the process for the CEO in 2023. In both 
cases, the searches were supported by 
external search consultancies, and the 
candidate briefs explicitly mentioned 
diversity as an important consideration.  
For more information about our Board, 
please go to the governance section on 
page 72. 
FY 2024 in review
This year we delivered on our promise 
to return the Group to organic 
revenue growth, with +1% organic 
growth with statutory revenue of 
£788.2m (FY 2023: £788.9m). This is 
a solid achievement given continued 
macroeconomic headwinds. 
Additionally, we have maintained our 
strong financial characteristics of healthy 
28% adjusted operating margin (FY 
2023: 32%), operating margin 17% (FY 
2023: 22%) and strong cash generation 
with £230.0m of cash generated from 
operations (FY 2023: 241.0m).
For more detail on the financial review, 
please go to the section on page 116. 
Strategic review
In December 2023, Jon announced the 
Growth Acceleration Strategy (GAS) 
to return the Group to organic growth 
whilst maintaining the Group’s strong 
financial characteristics of healthy 
margin and high cash conversion. 
The Growth Acceleration Strategy 
(GAS) is articulated around three 
strategic objectives of growing valuable 
audiences, increasing revenue per user 
whilst optimising the portfolio. 
Our strategy is simple, we believe that 
simplicity drives alignment but also the 
ability to pivot which is paramount in a 
fast evolving ecosystem. 
The Growth Acceleration Strategy 
(GAS) is supported by a two-year 
investment, notably headcount additions 
mainly in editorial and sales. 
We are one year in and I am pleased 
with early signs of success across 
our revenue streams: from higher 
“This year we
delivered on our
promise to return
to organic revenue
growth”
  
Richard Huntingford 
Chair
Dear Shareholders, 
FY 2024 was a year of change and 
continued macro challenges. The 
Group’s diversified business model 
and laser focus on the execution of 
the strategy has enabled the Group to 
navigate the year successfully: making 
progress on the strategy whilst meeting 
market expectations and focusing on 
creating value for all stakeholders. 
I want to start by thanking all our 
Future colleagues who once again have 
showcased unparalleled dedication and 
commitment: from creating the best 
expert, insightful, unique content, to 
providing very targeted audiences to 
our clients, to managing our talent, to 
managing our finances and enhancing 
our tech stack. It is a privilege to 
see the breadth of talent in action,  
demonstrating the innovation, passion, 
collaboration and resourcefulness that 
embody the values that define and drive 
Future’s success. 
Board change
Succession is at the top of mind of 
our Nomination Committee and the 
Board reviews on a regular basis the 
succession pipeline to ensure we 
nurture internal talent. 
As announced in last year’s report, 
we were delighted to welcome Ivana 
Kirkbride to the Board in December 

10
Future plc
growth in non-car insurance revenue in 
Go.Compare, to US digital advertising 
growth in H2 to strong vouchers growth 
or managing effectively the secular 
decline in Magazines. 
For more details on our strategy, please 
go to the Strategy section on page 12. 
Portfolio optimisation 
As a Board, we regularly review 
unemotionally our portfolio of assets to 
ensure that we are the best operators 
and maximise value creation. 
During the year, we took the difficult 
but necessary decision to close a 
number of assets that had low to no 
growth prospects and on the path to no 
profitability. This process is continuous 
and we will regularly review our portfolio 
of assets to ensure the Group is 
positioned for growth. 
Capital allocation 
Our capital allocation framework 
is articulated around four priorities 
(organic growth, M&A, debt repayment, 
return to shareholders), the order of 
which is continuously reviewed by the 
Board in light of market conditions to 
ensure we maximise the returns. 
Given current market conditions, adding 
to the Group content and capabilities 
through strategic acquisitions is 
challenging and therefore not an 
immediate priority. However, should 
market conditions change and 
opportunities arise, the Group may 
switch its focus back on M&A. 
Therefore, capital allocation options 
currently reside between debt 
repayment and returning cash to 
shareholders. Having carefully 
assessed the relative elements, the 
Board concluded that of the £230m 
of cash generated from operations in 
the year, £93m should be used for debt 
repayment, £69m for shareholders 
returns through two share buyback 
programmes and a 3.4p dividend per 
share. On 5 December, we will announce 
a new share buyback programme of up to 
£55m. For more on our capital allocation, 
please see the section on page 13.
A responsible business
Acting as a responsible business for all 
our stakeholders is at the core of our 
values and purpose, and we seek to 
create a culture which nurtures talent 
and creates alignment across the whole 
organisation. 
During the year, we have launched our 
new five values of being passionate, 
resourceful, collaborative, results-driven 
and innovative; these resonate with our 
purpose and the principles that help shape 
organisational culture, attract the right 
talent, guide decision-making, and foster 
long-term success by creating a strong 
and positive identity for the Company. 
For more information, please go to our 
Responsibility section on page 20. 
Looking forward
Whilst the current macroeconomic 
conditions continue to be challenging 
for consumers and businesses alike, I 
am convinced that strong companies 
like ours with clear, proven strategies, 
resilient business models and leading 
market positions have the capabilities to 
come out of this cycle stronger. 
We are already building capabilities to 
capitalise on the opportunities through 
the Growth Acceleration Strategy 
(GAS). The execution of which will drive 
accelerated organic revenue growth 
whilst maintaining the Group’s strong 
financial characteristics of healthy 
margin and high cash conversion. 
I am very confident that Future will 
continue its strong track record of 
success in the coming years and, in 
doing so, will drive return for all our 
stakeholders. 
Thank you for your continued and 
valuable support. 
With best wishes, 
Richard
Richard Huntingford, 
Chair
4 December 2024
Chair’s
Statement

Strategic report
11
Annual Report and Accounts 2024
It is about driving more valuable 
audiences to our ecosystem (websites, 
newsletters, events, magazines) 
whilst increasing the revenue per 
user by selling more premium 
advertising inventory or a second 
route of monetisation through affiliate 
commissions, applied to over 200 
brands in our portfolio and deployed 
to acquisitions - when acquiring is 
actionable.
Strategy is easy, execution is what 
makes the difference. 
This is why our strategy is simple 
and communicated throughout the 
organisation to ensure alignment; as 
alignment drives flawless execution.
We break down the strategy in steps.  
This is important because it ensures 
agility and the ability to pivot and 
double down on potential tailwinds 
whilst managing the potential 
headwinds. This enables us to 
prioritise to drive superior results. 
In December 2023, we announced our 
Growth Acceleration Strategy or GAS 
like the fuel you put in your car, which 
is articulated around three objectives:
• Reach valuable audiences
• Diversify and grow revenue per user
• Optimise the portfolio
The successful execution of GAS will 
translate into an acceleration of organic 
revenue growth whilst maintaining 
strong financial characteristics of healthy 
margins and strong cash conversion. 
Our business can be described through a simple equation of volume and price around which our strategy is articulated.
UK
US
Total digital advertising market 2024 ($bn)*
39
303
Future digital advertising revenue (£m)
£53.9m
£137.2m
*eMarketer forecast September 2024
This table depicts the differential between 
the UK and the US digital advertising 
market. 
What is clear is the size of the opportunity: 
The US digital advertising market is 8x the 
size of the UK digital advertising market.
Yet at Future, the US digital advertising 
revenue is only 2.5x the size of the UK digital 
advertising market.
Our business model
At the heart of Future lies its expert and trusted content for specialised and passionate audiences
Operating as a responsible business driven by purpose, value and culture
Our strategic objectives
Reach valuable  
audiences
Diversify & grow  
revenue per user
Optimise  
the portfolio
Outcome
Sustainable  
revenue growth
Strong Free Cash Flow (FCF)  
conversion
Efficient and rational  
capital allocation
The platform
Expert 
content
Operating 
model
Proprietary
technology
Accelerate  
with M&A
Our purpose 
We ignite  
people’s   
passion
Stakeholders 
Our audiences 
Our customers 
Our people      
Our shareholders 
Our communities
Our business model
The US digital advertising opportunity

12
Future plc
Strategic objectives
We successfully deliver expert content 
that our audiences want to consume about 
the things that matter most to them. Our 
audiences are largely endemic and intent-
led, so it is crucial for us to be a trusted 
partner to help them meet their needs. We 
invest in content but not just any content: 
expert, authoritative and trustworthy 
content. We believe that with the rise of AI 
and fake news,  authentic, expert content is 
becoming even more important. 
Media is a fast-evolving industry, it is 
therefore paramount to be diversified as well 
as focusing on content first and platform of 
distribution second as our audiences evolve 
in how they consume content. 
Diversification is a core feature in everything 
we undertake and content is no exception: 
• Diversification of content: we cover 
fashion, beauty, wealth, technology, 
entertainment, sports, music, etc. 
• Diversification of audience acquisition: 
from organic search to email, to social, to 
awards.  The diversification of acquisition 
of audience allows us to capture new 
audiences and reduce our dependence on 
any one channel.  
Our content strategy - as mentioned when 
we announced the GAS programme in 
December 2023 - requires investment: 
• investment in heads to ensure a good 
balance of content between news, how to, 
and buying guides driving increases  
in output, 
•  investment in capability with a continued 
focus on quality reviews and data to 
ensure that the content produced meets 
the audience needs. 
We announced in December 2024 a 
strategic partnership with Open AI to  
bring our content to Open AI’s users, 
creating new ways for users to engage 
with our content. The partnership is not 
financially material.
At Future we want to ensure we are market 
leaders. Having leadership positions 
generally results in better monetisation and 
yield improvements.
Not all audiences are the same, as 
mentioned above, and it is paramount 
to focus on valuable audiences to drive 
profitable revenue growth. Our audiences 
are passionate and with intent, which 
makes them attractive from an advertiser’s 
perspective as well as opening 
up the opportunity for a secondary 
monetisation route. 
We diversify our monetisation models 
to create significant revenue streams 
and multiply the opportunities. We are 
focused on three material revenue types: 
Advertising, Magazines and eCommerce 
affiliate. 
Monetisation can be improved either by 
increasing price, for example by selling 
an audience directly using our first-
party data platform Aperture, rather 
than programmatically, or by adding 
an additional monetisation routes or 
products, or by focusing on conversion in 
Go.Compare. For example, some content 
powers both digital advertising displayed 
on the website but can also attract an 
affiliate commission on a transaction. 
Another example would be to sell a webinar 
and a newsletter to a B2B client.  
Growing the monetisation provides 
stronger operating leverage, driving  
margin progression. 
Media is one of the most disruptive 
industries - it keeps reinventing itself. 
Therefore, it is important to ensure that our 
assets are relevant and fit the audience’s 
needs, today and tomorrow. 
We are rational capital allocators and 
create value from integrating acquisitions. 
Equally, where we can create value through 
the separation of assets which no longer 
fit the portfolio and could provide a better 
return to shareholders, we will look to 
unlock such opportunities. As such, the 
Board will continue to keenly appraise 
performance and will actively look at 
further options to accelerate value creation 
across the Group’s business units.
In the year, we have focused on 
reorganising the Group into three distinct 
businesses: B2C, Go.Compare and B2B. 
The financial monitoring of which will 
be effective during FY 2025. These 
businesses are different: different growth 
drivers and geographic mix. But they bring 
together capabilities and diversification 
which is valuable to the Group on top of 
cost synergies. 
During the year, we announced the closure 
of assets in B2C and B2B to focus the 
portfolio and the investment on higher 
growth assets. Whilst these decisions 
are difficult, they focus the Group for 
sustainable growth.  
This philosophy of continuous assessment 
is very much embedded into the Group’s 
DNA, driving focus and accountability to 
ensure the successful execution of  
our strategy. 
Reach valuable
audiences (on and
off platform): 
our content 
strategy
Diversify and grow
revenue per user:
our monetisation
strategy
Optimise the
portfolio
~+15%
increase 
in editorial 
output
+9%
growth in 
branded content 
revenue  
~£15m
annualised  
revenue  
closed
Our strategy

Our platform
Our capital allocation
Our strategy is supported by an 
effective and agile platform. The 
platform effect is more than operating 
leverage and growing the bottom line, 
it is about the multiplier effect of the 
organic and inorganic capabilities 
that deliver unique value creation, 
both top and bottom lines. We believe 
our platform model is a source of 
competitive advantage. 
Our platform is articulated  
around four pillars: 
• Expert content which as mentioned 
previously is paramount to attract 
audience and as a result benefits from 
continued investment.
• Our operating model drives cost 
advantage and operating leverage 
through centres of excellence where 
knowledge and expertise is shared 
across the Group as well as a strategic 
approach to costs to enable investment 
and talent progression. For example our 
back office functions are largely based 
in the South West of England enabling a 
cost-effective overhead base. 
• Our technology stack is unique, 
comprehensive, proprietary and 
common across the Future ecosystem 
driving operating leverage as well as 
the ability to continuously invest in our 
technology stack.
• M&A as a potential accelerator should 
opportunities and market conditions 
prevail. See below our capital allocation 
framework.
The diagram below depicts our capital 
allocation framework which shows 
the hierarchy of priorities we consider 
to deploy our capital. We review 
this regularly to ensure it remains 
appropriate as market conditions can 
influence the prioritisation. 
First, the Group is highly cash generative 
with 95%+ of adjusted free cash flow 
conversion to adjusted operating profit. 
Our approach is to focus on organic 
growth as a priority and then where 
appropriate to leverage our strong cash 
flows to create value through M&A. We 
believe that provided we can execute 
on strategic deals, M&A is a great 
long-term value creation opportunity 
for shareholders. This remains a core 
strategic lever for the group going 
forwards. However, in light of current 
market conditions, you can see that 
we have greyed out the strategic 
M&A box as acquisitions are not an 
immediate focus at this point in time 
but we are retaining some flexibility if 
market conditions were to change or if 
attractive opportunities arose. Currently 
returning cash to shareholders drives a 
greater return. We completed earlier in 
the year our first £45m share buyback 
programme and a second £45m share 
buyback programme concluded in 
October 2024. We plan for a new share 
buyback programme of up to £55m to 
start in January 2025. The Group will 
return excess free cash to shareholders 
such that the Group maintains a 
minimum leverage of 1x. 
Going forward, we will continue to follow 
this framework, reviewing priorities in 
light of market conditions to maximise 
our opportunities.
What is branded content?
Content sponsored by a brand:
• An authentic editorial point of view
• Led by data 
• Created by editors 
• It can take various shapes from an 
event to a newsletter to a social post
Why is it valuable? 
• It is not audience dependent 
• Sold at a premium, albeit with higher 
costs 
• Usually is a selling argument for 
direct display digital advertising 
campaign 
• Applicable to all content verticals, 
not limited to fashion and beauty
Future Creative
Launched in FY 2024, it is our 
branded content centre of excellence 
to share best practice, leverage 
existing advertising relationships to 
cross-sell brands, support clients 
from planning to post-sale and create 
operational leverage
Case study
Strategic Report
Annual Report and Accounts 2024
Consistent cash flow conversion of 95%+ (adjusted FCF/AOP)
Rigorous assessment to maximise value creation between
Strong cash generation gives optionality to accelerate the strategy
Organic  
Investment 
 
(capex <2%  
of revenue)
Strategic  
M&A
 
Continuous review 
and 
will remain 
opportunistic
Maintain strong 
balance sheet
 
Floor leverage of
 1x established
Shareholder  
returns
 
Annual progressive dividend
The Group will return excess free cash to 
shareholders
Branded content 
13

14
Future plc
Audience (m)
Revenue (£m)
Organic Revenue Growth (%)
FY2024
FY2023
FY2022
FY2021
FY2020
FY2024
FY2023
FY2022
FY2021
FY2020
FY2024
FY2023
FY2022
FY2021
FY2020
0
200
400
600
0
300
600
900
+0%
+5%
+10%
+15%
+20%
+25%
479
484
506
432
394
788.9
788.2
(10)%
+1%
825.4
+2%
606.8
+23%
339.6
+6%
Overall audience declined by (1)% in the year driven by a decline in on-platform online users. 
Since FY 2020, our total audience has increased by 85m.
Online users + average subscriptions (weekly and monthly) in the month  + monthly average 
newstrade circulation  + average monthly Apple News users + social followers + event 
attendees for the year + monthly newsletter subscribers end of year.
Please note that from FY 2025, as announced during our FY 2024 results presentation we 
will be using sessions to calculate our online audience to be in line with market practice and 
display a more direct link to monetisation
Revenue was flat in FY 2024, with +1% organic growth offset by unfavourable foreign exchange 
translation and portfolio change. 
On a CAGR basis, revenue has grown by +23% since FY 2020.
In FY 2024, the Group has returned to organic revenue growth. Organic revenue increased by 
+1% in FY 2024 mainly driven by Media growth of +5% partially offset by (5)% secular decline in 
Magazines. 
Average organic growth between FY 2020 and FY 2024 was +4%.
Key Performance Indicators (KPIs)
Our strategy is measured by a set of financial and non-financial KPIs. 
For all definitions, please refer to the APM glossary on page 168. 
Adjusted Operating Profit (AOP) (£m)
FY2024
FY2023
FY2022
FY2021
FY2020
0
100
200
300
256.4
222.2
271.7
195.8
93.4
Adjusted AOP decline of (13)% due to investment to support our Growth Acceleration Strategy 
combined with inflation on our cost base and adverse foreign exchange translation.
On a CAGR basis, adjusted AOP has grown by +24% outpacing revenue growth since FY 2020.
Operating Profit (£m)
FY2024
FY2023
FY2022
FY2021
FY2020
0
50
150
200
174.5
133.7
188.6
115.3
50.7
Operating profit of £133.7m declined by (23)% due to investment to support our Growth 
Acceleration Strategy combined with inflation on our cost base and adverse foreign exchange 
translation.
On a CAGR basis, operating profit has grown by +27%, outpacing revenue growth since FY 
2020.

Strategic report
15
Annual Report and Accounts 2024
Adjusted Free Cash Flow (AFCF) (£m)
Leverage (x)
Employee Engagement (%)
Adjusted Operating Profit (AOP) Margin (%)
Adjusted Diluted Earnings Per Share (EPS) (p)
FY2024
FY2023
FY2022
FY2021
FY2020
FY2024
FY2023
FY2022
FY2021
FY2020
FY2024
FY2023
FY2024
FY2023
FY2022
FY2021
FY2020
FY2024
FY2023
FY2022
FY2021
FY2020
0
100
200
300
0.0
0.5
1.0
1.5
0
25
50
75
100
0
10
20
30
40
0
50
100
150
200
28
140.9
123.9
253.2
222.3
1.3
68.9
1.1
73.5
32
163.5
267.2
1.5
131.9
199.3
0.8
32
74.7
96.0
0.6
28
Strong cash generation is a feature of the Group, Adjusted FCF of £222.3m represented 100% of 
AOP (FY 2023: 99%). On a CAGR basis, adjusted FCF has grown by +23% since FY 2020.
Our strong cash generation enables rapid de-leveraging. Leverage at September 2024 was 1.1x 
with net debt of £256.5m. 
Employee engagement is an importat metric for the Group as our biggest assets are our 
people and having an engaged workforce is paramount.  In FY 2024, we have improved our 
engagement score by  +4.6bps to 73.5%. 
The impact of investment to support the Growth Acceleration Strategy and inflationary 
pressures resulted in a (4)ppt decline in adjusted operating profit margin as expected. 
Adjusted diluted EPS declined by (12)% in the year driven by operating profit.
On a CAGR basis, adjusted diluted EPS has grown by +13% since FY 2020.
33

16
Future plc
Chief Executive’s Q&A
businesses, effective during FY 2025, 
each managed by a strong leader. This 
reorganisation has brought us a lot more 
flexibility, agility and speed into our 
execution.  
It has also been a year of growth: organic 
revenue growth, but also talent growth 
with many internal promotions across 
the Group. 
Can you summarise FY 2024? 
We embarked on FY 2024 with five 
goals: invest in content, diversify 
audience and revenue, drive US digital 
advertising, optimise the portfolio and 
maintain strong financial characteristics 
while applying our capital allocation 
framework. 
I am very pleased and proud that we have 
delivered on these successfully. We 
added ~50 net editorial heads and 
increased editorial output. 
We have diversified further our revenue 
streams, from Go.Compare’s very strong 
growth to new routes of revenue with 
vouchers and branded content. 
We returned US digital advertising to 
growth in H2, with an acceleration in Q4. 
We delivered adjusted operating margin 
of 28% (FY 2023: 32%) operating margin 
of 17% (FY 2023: 22%), generated 
£230.0m of cash from operations (FY 
2023: £241.0m) which we used to repay 
£93m of gross debt and £69m was 
returned to shareholders. 
FY 2024 has been pivotal for the Group as 
we returned to organic revenue growth in 
FY 2024: this has been an important 
inflection point both for the team here at 
Future and externally as well. 
During the year, the diversified nature of 
the Group has enabled us to manage 
performance, by leaning into areas of 
strength whilst mitigating areas of 
weaknesses. 
But we are not done. Executing on our 
strategy requires constant focus and 
agility to ensure we maximise the return 
on our investment. 
What has been the biggest challenge?
Macro has not been easy; however, this 
shouldn’t be viewed as a distraction but 
instead an opportunity. An opportunity 
to ensure our portfolio is the right one, 
and that we are investing to ensure we 
maximise the return of the cycle. In 
Media, change always offers up 
opportunity, and the key is to be front 
footed to seize it. We have a forward-
looking approach, and sometimes 
setting the portfolio up for success 
means taking difficult but necessary 
decisions, such as closing a small 
number of brands (~£15m of revenue). 
New values have been launched during 
the year: can you talk more about them? 
Our people are our greatest asset and 
our biggest competitive advantage. We 
focus on our people not only as a 
strategic decision, but because they are 
what makes Future everything it is. 
This year we launched our new values, 
aligned to our strategy and more 
importantly, designed to drive our 
purpose forward. 
In October 2024, we brought our Senior 
Leadership Team together for our annual 
conference, and our values took centre 
stage. Hearing stories from across the 
team that truly embody these principles 
was inspiring. We’re focused on making 
Future a place where talented, ambitious 
people thrive and are excited to grow.
What are your priorities for FY 2025? 
We have built solid foundations in FY 
2024. Moving forward, we will apply  
our editorial, audience and sales 
playbooks to drive audience, as well as 
focusing on diversifying audience and 
revenue streams. 
We will also continue to keenly appraise 
performance and will actively look at 
further options to accelerate value 
creation across the Group’s business units. 
We are confident that the ongoing 
execution of our Growth Acceleration 
Strategy will drive accelerating organic 
revenue growth and believe we are well 
set for FY 2025, whilst maintaining our 
strong financial characteristics of 
healthy margin and high cash conversion.
“We are not done.
Executing on our
strategy requires
constant focus
and agility”
  
 
Jon Steinberg 
CEO
Jon, before diving into the Group’s 
results and strategy, can you please 
explain the decision you took to step 
down from your role of CEO next year?
 
It was a very difficult decision for me to 
make but it was what is right for my 
family. I am relocating to Florida for the 
next school year. 
However, my commitment is intact, I am 
going to continue to focus on the Growth 
Acceleration Strategy, and I am very 
enthused by the early signs of success. 
How you come is how you go as they say, 
so my involvement and commitment 
have not changed. 
How can you describe or qualify FY 
2024 at Future? 
FY 2024 Future has been intense and 
very much focused on positioning the 
portfolio organically for growth. 
It has been a year of learning: learning 
about new revenue streams such as 
price comparison and magazines. 
It has been a year of change: we have 
reorganised the Group into three 

Strategic report
17
Annual Report and Accounts 2024

18
Future plc
Operational review
Our global-first approach translates into our ability to be country 
or region agnostic, which gives us flexibility and ability to deliver 
optimum return on our cost base. We operate two geographic 
segments: US and UK and two sub-segments: Media and Magazines
UK
The UK monetises all our content 
outside the US and Canada and also 
includes our operations in Australia.
 
Our UK operations consist of edito-
rial, video production, advertising 
sales and events across websites, 
socials, video, newsletters, the pro-
duction of the large majority of print 
magazines and licensing operations 
which distribute online and print 
magazines. In addition, the UK hosts 
our centres of excellence for back 
office functions such as finance, hu-
man resources and technology. The 
technology team is split between 
Bath (UK) and France. UK represents 
64% of the Group’s total revenue 
and 63% of its revenue is in Media.
(£m)
FY 
2024
FY 
2023
Reported 
variance
Organic 
variance
Revenue 
504.0
476.6
+6%
+6%
– Media 
316.0
280.8
+13%
+13%
– Magazines 
188.0
195.8
(4)%
(4)%
Adjusted 
EBITDA
155.3
157.0
(1)%
n/a
US
The US encompasses both the USA 
and Canada. We have ambitions to 
create strong growth in the region. 
Our US operations consist of edi-
torial, video production, marketing, 
advertising sales and events across 
websites, video, newsletters and 
magazines. US represents 36% of 
the Group’s total revenue and 75% 
of its revenue is in Media.
(£m)
FY 
2024
FY 
2023
Reported 
variance
Organic 
variance
Revenue
284.2
312.3
(9)%
(6)%
– Media
212.5
234.1
(9)%
(6)%
–Magazines
71.7
78.2
(8)%
(5)%
Adjusted 
EBITDA
83.8
119.8
(30)%
n/a
Media
Media is the largest division with 
67% of the Group’s total revenue.  
40% of Media revenues are 
generated from the US. 
The Media division encompasses 
all revenue which is not magazines 
and includes sub-segments like 
digital advertising (revenue from 
advertising on our websites or 
on social platforms and email 
marketing), affiliate revenue 
for products, rewards and price 
comparison, and events.
FY 
2024
FY 
2023
Revenue (£m)
528.5
514.9
Organic revenue growth (%)
+5%
(13)%
Website online users (m)
226
241
Off-platform online users (m)
250
240
Magazines
Magazines represent 33% of the 
Group’s total revenue. 72% of 
magazine revenues are generated 
from the UK. 
The Magazine division encompasses 
all revenue associated with digital 
or printed magazines or bookazines 
from advertising, to subscriptions, 
to newstrade. 50% of the magazines 
revenue is subscriptions which 
provide predictable, repeatable 
revenue with positive working 
capital. 
FY 
2024
FY 
2023
Revenue (£m)
259.7
274.0
Organic revenue decline (%)
(5)%
(5)%
Total circulation (m)
1.5
1.7
Subscribers (m)
1.7
1.9
Media                                                                              
67% of group’s revenue
Magazines 
33% of group’s revenue
60%
40%
US revenue
UK revenue
Key
28%
72%
US revenue
UK revenue
Key
18
Future plc

As announced at our interim results in May 2024, the Group is structured around three businesses: 
B2C (66% of Group’s revenue),  Go.Compare (26% of Group’s revenue)and B2B (8% of Group’s revenue). 
Therefore, during FY 2025 we started financial monitoring and reporting on the new divisional basis.
B2C is a collection of ~200 brands 
covering a wide range of content 
verticals such as technology, gaming, 
sports, fashion, beauty, homes, 
wealth, knowledge, etc supported by 
websites, magazines (newsstand and 
subscriptions), events. 
B2C is powered by proprietary 
technology to ensure effective 
monetisation and scalability. 
Go.Compare is a leading price 
comparison website in the UK. 
Go.Compare helps consumers 
compare the cost and features of 
insurance policies, financial products, 
energy tariffs and more. Go.Compare 
works with trusted organisations and 
has built a huge network of trusted 
partners. 
It is authorised and regulated by the 
Financial Conduct Authority.
Scalable solutions connecting buyers 
and sellers
Through the power of well-known 
brands, Future B2B delivers an 
unparalleled client and audience 
experience across newsletters, 
advertising, lead generation, content 
creation, webinars and live events.
Our service offerings leverage 
SmartBrief’s extensive network of 
targeted newsletters 
ActualTech Media’s authoritative tech 
webinars 
ITPro’s in-depth technology insights
The specialist content of brands such 
as Tech & Learning, AVNetwork and 
more.
These integrated platforms provide 
our clients with a full-spectrum 
services catalogue tailored to the 
evolving needs of business.
FY 2024 Highlights
Website sessions
353m
Subscribers & circulation
3.2m
US revenue
44%
Media
51%
FY 2024 Highlights
Trustpilot score
4.7
UK revenue
100%
Car insurance
64%
Revenue growth
+28%
FY 2024 Highlights
Newletters delivered
1.2bn
Newsletter subscribers
7m
Webinars hosted
510+
US revenue
87%
Revenue profile (FY 2024)
Strategic Report
19
Annual Report and Accounts 2024
30%
24%
Digital ads
Other media
Affiliates  
eCommerce
Subscriptions
Other  
magazines
Key
25%
16%
5%
B2C
Go.Compare
B2B

Contents
21 	
 Our Future, Our Responsibility
35 	
 Non-financial and sustainability 
information statement
36 	
How we engage 
with our stakeholders 
40 	
 Section 172(1) Statement
20
Future plc
Corporate Responsibility
Our
Future,
Our
Responsibility.

Corporate Responsibility
21
Annual Report and Accounts 2024
Our Future, Our Responsibility
At Future, we operate as a responsible 
business, driven by our clear purpose, 
values and culture. 
Our corporate strategy was formulated 
to drive both returns and sustainability 
for the long term; as a consequence, 
Environment, Social and Governance 
(ESG) has always been at the heart of 
what we do.  
We are committed to using our scale 
and reach to make a positive societal 
impact and inspire change, in line with 
our purpose, as well as playing our part 
in building a sustainable future for all our 
communities and our planet. 
Our Responsibility Strategy, called Our 
Future, Our Responsibility, is centred 
around four pillars that we know 
are important to our colleagues and 
audiences: climate, culture, community 
and content. 
Our focuses in FY 2024, by pillar, were: 
Pillar 1: Climate
•	 Reducing our carbon emissions, 
particularly from digital and print 
activities
•	 Building the foundations for our 
Climate Transition Plan
Pillar 2: Culture
•	 Launching our DE&I strategy
•	 Formalising our Performance 
Management Process
•	 Launching our Manager Development 
Programme
•	 Launching our Editorial Role-Specific 
Training Programme
Pillar 3: Community
•	 Enabling our office community leads 
to fundraise for local charities
•	 Partnering with West Suffolk College
•	 Partnering with Career Ready as part 
of their mentoring programme
Pillar 4: Content
•	 Launching our ESG Content Framework, 
which includes individual Sustainability 
Mission Statements per brand
•	 Producing sustainability content 
across multiple brands including 
TechRadar, Country Life, Marie Claire, 
The Week Junior and Kiplinger
While we are driven by the desire 
for actions that make a difference, 
we are mindful of the importance 
of accountability and transparency, 
and the benefits a framework can 
provide with this. We adopted the 
UN’s Sustainable Development Goals 
(SDGs) as a guide for our objectives, 
and in FY 2024 we signed the UN’s 
SDG Publishers Compact as part of 
our aspiration to act as champions of 
the UN SDGs. We also signed the PPA 
Action Net Zero Pathway. 
In this section, you will find a description 
of our Responsibility Strategy and a 
deep dive on each of the four pillars, 
to report on what we have achieved 
in FY 2024 and our objectives for FY 
2025. You will also find our update on 
S172, our carbon efficiency reporting 
and our non-financial and sustainability 
information statement. 
Ivana Kirkbride 
Chair of the Responsibility Committee 
4 December 2024
Climate 
Culture
Community
Content
Corporate
Responsibility
Responsibility Committee
Ensuring governance of our 
Responsibility Strategy is critical, and 
consequently we created a new Board 
Committee in 2021, with the mandate to 
ensure board-level oversight of our 
Responsibility Strategy, monitoring and 
approving the output. The Audit and Risk 
Committee has oversight of all ESG 
financial disclosures, and works in 
tandem with the Responsibility 
Committee.
Members
Since 
Ivana Kirkbride - Chair since 1/2/24  2024
Meredith Amdur 
2021
Angela Seymour-Jackson 
2021
Jon Steinberg 
2023
Key Responsibilities 
The Responsibility Committee supports 
the Board in the oversight of our 
Responsibility Strategy: 
• Overseeing and assessing Future’s 
overall contribution to, impact on, and 
role in society
• Overseeing Future’s plans to deliver 
the ‘Our Future, Our Responsibility’ 
Strategy, including the setting, 
disclosure and achievement of targets
• Reviewing progress against priorities 
and objectives, across Future’s 
Responsibility Strategy
• Considering Future’s position on relevant 
and emerging sustainability issues 

22
Future plc
Our four pillars
The ‘Our Future, Our Responsibility’ Strategy is organised into the following pillars, in order to 
multiply the efficiency of our working groups, and ensure our strategy is clear and precise. 
Pillar 1: Climate 
We are committed to making 
a positive impact and 
inspiring change - playing our 
part in building a sustainable 
future for our planet and our 
communities.  
Our priorites are to reduce 
our carbon emissions 
across the business, avoid 
the use of single-use 
plastics, minimise waste and  
influence partners within our 
supply chain to reduce their 
carbon emissions where 
possible. 
Pillar 2: Culture
We invest in our colleague 
experience, championing 
Diversity, Equity & Inclusion 
(DE&I) and creating 
development opportunities 
for all.
This pillar focuses in 
particular on implementing 
our DE&I strategy, providing 
learning and development 
opportunities, acting on 
feedback from our Colleague 
Engagement Survey and 
colleague well-being. 
Pillar 3: Community
It’s important to us that the 
effects we have upon our 
digital and local communities 
are positive, and that we’re 
building connections with 
local charities and educational 
institutions. 
This pillar is also the home 
for our charity strategy 
and fundraising initiatives, 
spearheaded by the brilliant 
communities teams across our 
business.
Pillar 4: Content
Our content is the vehicle 
that connects us to the 
public and thus is our biggest 
opportunity to highlight 
ESG-related causes. It is also 
through our content that 
we can set industry-wide 
standards. 
This pillar brings together 
senior colleagues from 
across Editorial (Writers, 
Editors, Editor-in-Chiefs 
etc.) who drive forward 
sustainability initiatives 
within our brands and 
champion best practice. 
22
Future plc
Our values
We are passionate about our brands and serving our audiences, partners and communities. 
We find ways to figure things out and solve problems with skill and creativity. 
We are one team and foster a supportive culture where open communication, debate and 
teamwork are paramount. 
We are focused on hitting our goals, delivering on promises, and are relentless in the pursuit of 
success. 
We aspire to be thought-leaders, constantly challenging the status quo of our industry, and 
embrace experimentation to find better ways of doing things. 
Passionate
Resourceful 
Collaborative 
Results Driven
Innovative 
In February 2024, Future’s Leadership 
Team rolled out a new set of Company 
values. Our core values are the principles 
that help shape our organisational 
culture, attract the right talent, guide 
decision-making, and foster long-term 
success by creating a strong and positive 
identity for the Company. They also 
set expectations for how we should 
operate, behave, and interact with each 
other, our clients, our customers and 
our communities. This alignment helps 
to foster a cohesive and positive work 
environment. Our core values have also 
been integrated into how we evaluate 
and recognise performance, with 
colleagues including an evaluation of 
their performance against our values into 
their annual self review. 
The updated values were decided after 
cross-company collaboration with 
representatives across business units, 
departments and geographies. 

Corporate Responsibility
23
Annual Report and Accounts 2024
PILLAR 1: CLIMATE
We are committed to making a positive impact and inspiring 
change - playing our part in building a sustainable future for our 
planet and our communities. 
comes to emission reduction targets, 
and recognise their Corporate Net-Zero 
Standard as the leading framework for 
corporate emission targets in line with 
climate science. Consequently, we are 
beginning the process of submitting 
our targets for SBTi validation in FY 
2025. We believe that our sustainability 
performance over time is comparable 
year on year. Therefore, if information 
arises that alters previous year data by 
5% or more, we will restate those figures.
 
Our Climate Transition Plan
Our focus in FY 2024 has been on 
developing our strategic objectives for 
reducing our emission hotspots, and 
achieving our short-term reduction 
targets. This year saw the formation 
of our Climate Pillar Working Group, 
comprised of colleagues in departments 
across the business such as Digital 
Ad Operations, Events, Facilities and 
Supply Chain Operations. The working 
group is led by Rob George, Future’s 
SVP of eCommerce & Transformation, 
who oversees the Group’s progress on 
initiatives and against our targets. 
In June 2024, we held in-person 
workshops with members of the Climate 
Pillar working group, as well as a selection 
of Future’s leadership and representatives 
from SLR Consulting, in order establish 
our strategic objectives for achieving 
our carbon emission reduction goals and 
therefore build the foundations for our 
Climate Transition Plan. 
Why is this important to Future?
At Future, we are committed to delivering 
a sustainable, transparent and well-
governed business. We are principled and 
transparent in reducing our own impacts, 
and behaving ethically.
There are many ways in which we ensure 
our business is sustainable, from sourcing 
paper responsibly to our travel policies, 
and we also have brands at the forefront 
of the narrative on sustainability. You can 
find more information on the importance 
of sustainability within Future content on 
page 33. 
Our Climate Action Goals 
Our ambition is to reduce our overall 
Greenhouse Gas (GHG) emissions by 42% 
by FY 2030, and by 90% by 2050, across 
Scopes 1, 2 and 3.
Our targets for the reduction in GHG 
emissions in both the short and long-
term align with the SBTi Corporate 
Net-Zero Standard, which defines 
corporate net-zero as ‘reducing scope 
1, 2 and 3 emissions to zero or a residual 
level consistent with reaching net-zero 
emissions at the global or sector level 
in eligible 1.5C-aligned pathways,’ and 
‘permanently neutralising any residual 
emissions at the net-zero target year 
and any GHG emissions released into the 
atmosphere thereafter’. 
We recognise that the SBTi both defines 
and promotes best practice when it 
Reducing Waste: Sourcing Paper 
Paper is the largest raw material we use 
as a group. We work hard to make sure 
that whatever we consume, we do it in 
a way that is ethically responsible and 
environmentally sustainable. Our paper is 
sourced and produced from sustainable, 
managed forests, conforming to strict 
environmental and socio-economic 
standards. Our paper mills and paper 
merchants all hold full FSC (Forest 
Stewardship Council) certification and 
accreditation, showing our commitment 
to sourcing paper supplies from 
sustainable sources.
Recycling of Unsold Magazines and 
Gifts 
The Group is strongly incentivised 
to minimise the number of unsold 
magazines and we employ sophisticated 
techniques to help achieve this. 
In the UK, Future’s unsold magazines 
are used in recycled paper manufacture. 
We also support the PPA’s (Professional 
Publishers Association) voluntary 
Recycling Deal with the Government, 
encouraging readers to recycle their 
magazines after use, and we are full 
members of the OPRL (On-Pack-
Recycling-Label) Scheme. which 
provides full access to and use of correct 
recycling labelling, instructing consumers 
on how to responsibly recycle or dispose 
of our magazines and packaging.
APEX is our proprietary technology 
which gives us precise visibility of the 
volumes sold by store, so we can improve 
the quality of our allocations. Each store 
receives a bespoke allocation by brand, 
based on the national sales forecast 
and their sales history by issue. Our 
efficiencies have come from 2 key areas:
• Removing copies going to stores that 
were not selling sufficient volumes;
• Improving the efficiency of medium 
sized stores that are selling copies, but 
with excessive unsold products.
We are pleased to report we have saved 
9m copies (across Future’s own brands 
and Marketforce’s external client brands) 
from waste since the launch of APEX in 
FY 2023, and plan to improve this even 
further into FY 2025.  
Packaging 
We comply with our obligations under 
the Producer Responsibility Obligations 
(Packaging Waste) Regulations, and 
carry out an annual packaging waste 

24
Future plc
audit where we declare our packaging 
waste volumes and offset our waste 
with the purchase of Packaging Waste 
Recovery Notes. Our UK subscription 
copies are all mailed in paper-wrap, along 
with the majority of promotional packs 
to the retail newsstand. We remain 
committed to ensuring recycling logos 
show the latest information available on 
recyclability of the wrappers, directing 
customers to recycle the bags at local 
supermarkets.
Recycling and waste management in 
the office 
All of our offices have clearly defined 
communal waste and recycling areas. 
Our in-office signage for colleagues 
ensures we all play an active part in 
recycling. We have separate general 
waste, mixed recycling and food waste in 
all offices, and we operate a zero single-
use plastic policy, which has significantly 
reduced our impact already. We work 
with our waste provider to complete 
quarterly reporting to trace waste usage 
more efficiently and monitor progress on 
reducing waste that is sent to landfill. 
FY 2021
FY 2022
FY 2023
FY 2024
Total  
waste 
(tonnes per 
year)
15.129
32
24
17.64
Total  
recycled  
(tonnes per 
year)
5.354 
(35.4%)
21 
 (67%)
15.8
(65%)
10.99 
(62.3%)
Locations
4 PY
3 PY
3 PY
4
Digital 
We began working with Scope3.com in 
FY 2023, a specialist tech platform that 
offers a comprehensive and accurate 
tool to analyse emissions throughout the 
lifecycle of a digital advertisement. This 
gave us visibility of the GHG emissions 
our digital activity produces. We are also 
able to identify ways in which we can 
reduce those emissions, and have taken 
the following steps in FY 2023 and part 
of FY 2024 which has reduced our digital 
impact by 36%:
•Reducing the number of third party 
resellers we allow our direct partners 
to use
•Switching from a managed service 
wrapper by a third party to running our 
own pre-bid managed solution
•Reducing partners with lower revenue 
impact and thus emissions trade off is 
less viable
We expect to see a further reduction of 
around 60% year on year in FY 2024, 
which we will report on in our FY 2025 
Annual Report. We are able to make 
this assumption because the digital 
data is live in the Scope3.com platform, 
whereas the FY 2024 print and paper 
metrics will be gathered from our 
suppliers in April 2025. The actions we 
took above were partway through FY 
2023 and in the first half of FY 2024, 
hence the impact will be spread across 
the two years.
Streamlined Energy & Carbon Report 
(SECR)
In accordance with the Companies Act 
2006 (Strategic Report and Directors’ 
Report) Regulations 2013 (‘the 2013 
Regulations’) and the Companies 
(Directors’ Report) and Limited Liability 
Partnerships (Energy and Carbon 
Report) Regulations 2018.
Scopes 1 & 2: Methodology 
Our reporting covers our UK, US and 
Australian entities: Future Publishing 
Limited, Future US, and Mozo Pty 
Limited. Acquisitions have been included 
from the date of acquisition. 
We have used the Environmental 
Reporting Guidelines: including 
streamlined energy and carbon 
reporting guidance and Greenhouse Gas 
Protocol methodology for compiling this 
greenhouse gas (GHG) data; and have 
included all required emissions sources. 
GHG emissions factors have 
been sourced and applied from 
BEIS conversion factors for GHG 
emissions. The equivalent reports 
on US properties used the regional 
factor for New York, California and 
Washington D.C provided by United 
States Environmental Protection 
Agency, sourced from carbonfootprint 
for emissions associated with grid 
electricity consumption. For Australia we 
used the CO2e factors provided by the 
Government of Australia sourced from 
carbon footprint for different regions.
Estimated Data
5% of the Energy data (kWh) and 5% of 
the emissions data (tCO2e) are based on 
estimated value due to unavailability of 
electricity data for one or more sites.
As a group with only office-based 
activities and no manufacturing 
activities, under the GHG Protocol 
Corporate Standard, emissions fall under 
Scope 1 (combustion of fuel) and Scope 2 
(purchase of electricity).
Intensity Ratio 
We are using Revenue in £m as our 
chosen metric to calculate our Intensity 
Ratio. Our GHG emissions CO2e intensity 
for FY 2024 is 0.58 tCO2e per £1m 
revenue, which is a decrease of 7.94% 
compared to FY 2023.
Energy Efficiency Action Taken
• Electric car charging points now 
installed in Reading, Cardiff and both 
Bath offices
• Energy contracts are 100% renewable 
energy
• New boilers have been installed in our 
Bath office that have helped reduce gas 
usage by 25%
• Compliance with the ESOS scheme and 
energy surveys completed at various 
UK offices. We are in the process of 
developing an action plan following 
these surveys
Scope 3
At Future we recognise the 
environmental impact of our business 
activities across our global value chain 
and appreciate the need to measure 
our impact. We are pleased to disclose 
our Scope 3 footprint, measuring the 
impact of our activities in FY 2023. 
This follows our first Scope 3 footprint 
disclosure in last year’s annual report, 
covering our activities in FY 2022. Our 
Scope 3 emissions represent nearly 
100% of our total carbon footprint. The 
top three material categories are 1 – 
Purchased Goods & Services, 11 – Use 
of Sold Products, and 4 – Upstream 
Transportation & Distribution, so this is 
where we have focused the majority of our 
efforts to reduce our carbon emissions.
	
It is worth noting that we are reporting 
our FY 2023 Scope 3 footprint because 
our suppliers collate a significant share 
of the underlying data (particularly 
relating to the physical supply chain of 
our magazines) on a calendar year basis.
We followed the Greenhouse Gas 
Protocol Corporate Value Chain (Scope 
3) Accounting & Reporting Standard 
and Technical Guidance for Calculating 
Scope 3 Emissions. We first conducted a 
high-level screening of the 15 categories 
of Scope 3 emissions listed in the 
Greenhouse Gas Protocol for Future,  
to determine relevance. Acquisitions 
have been included from the date  
of acquisition. 
Our Scope 3 footprint is detailed in 
the table below. The most material 
categories of Scope 3 emissions for 
Future continue to be:
Pillar 1 
Climate 

Corporate Responsibility
25
Annual Report and Accounts 2024
• The GHG emissions from producing the 
paper in our magazines, and the printing 
and distribution of those magazines
• The GHG emissions associated with 
the serving of ads alongside our online 
content
• And all the other emissions associated 
with the products and services we buy, 
such as marketing and hosting services
We excluded four categories following 
the screening exercise:
• Category 8: Upstream Leased Assets: 
all emissions from leased assets are 
already included in our Scope 1 and 2 
footprint
• Category 10: Processing of Sold 
Products: no products sold by Future 
are further processed by another 
company before being sold to the end 
consumer
• Category 14: Franchises: Future does 
not operate any franchises
• Category 15: Investments: Future has 
two equity investments. One of these 
companies has no activities, and the 
other is active, but is excluded based on 
a de minimis rationale. It has a very low 
book value and there is no data available 
on the associated GHG emissions.
The emissions for each category were 
then calculated based on the best 
available data. A detailed description can 
be found in the reporting methodology. 
Key categories were calculated as follows:
• Category 1: Purchased Goods and 
Services: Primary data was used for 
the emissions from the physical supply 
chain: paper, print and distribution. 
Most other emissions were calculated 
through a spend-based analysis, using 
sector-average emission factors. 
Suppliers within the top 60% of 
spend categories were researched for 
supplier-specific emission-factors
• Category 4: Upstream Transportation 
and Distribution and Category 9: 
Downstream Transportation and 
Distribution: These categories relate to 
the physical print supply chain and were 
calculated based on primary data from 
logistics partners
• Category 11: Use of Sold Products: most 
of the GHG emissions in this category 
relate to the ad serving process. These 
were calculated by Scope3.com, the 
specialist tech platform that enables 
us to measure the carbon footprint of 
our digital advertising value chain. The 
remaining emissions relate to the use 
of consumer devices to access Future’s 
content which were calculated based 
on actual user data and typical device 
power consumption data from the 
Carbon Trust and DIMPACT whitepaper 
on the Carbon impact of video 
streaming. 
Topic
FY 2024 Progress 
FY 2025 Objectives 
Climate Change - Direct (Scope 1 & 2) 
1 We have published our Scope 1 & 2 emissions data.
2 We have installed new boilers in our Bath office to reduce gas 
usage. 
3 Our entire UK office portfolio now has LED lighting installed.
1 We will continue to publish our Scope 1 & 2 emissions data.
2 We will continue negotiations with our electricity providers, as 
this will contribute towards our near-term target (42% reduc-
tion in overall GHG emissions by 2030). 
Climate Change - Indirect (Scope 3)
1 We have published our most recent Scope 3 report, for FY 
2023 (see page 26) and have reduced our emissions by 27% 
year on year.
2 We have reduced our digital emissions by 36% year on year, 
our emissions from paper production have reduced by 29% and 
our emissions from printing have reduced by 72%.
3 We continued to use data centre technologies that are 100% 
powered by renewable energy, and our usage continued to be 
scaled according to demand.
4 We have begun developing a supplier framework in order for 
us to start holding our key suppliers accountable regarding 
sustainability.
1 We will publish our Scope 3 report for FY 2024.
2 We will continue to reduce our digital emissions through 
reductions in adserving emissions, and emissions related to our 
magazines through APEX (see page 23) and by ordering paper 
according to actual need.
3 We will continue to use data centre technologies that are 100% 
powered by renewable energy, and our usage will continue to 
be scaled according to demand. 
4 We will utilise our supplier framework in order for us to start 
holding our key suppliers accountable regarding sustainability. 
Value Chain Impacts
1 We continued to produce hard copy issues from certified or 
responsibly-sourced paper. 
2 We continued to not use plastic covermounts, and to package 
in recyclable materials. 
3 We continued to disclose our waste and tonnage through 
our annual return to DEFRA. We also continued to implement 
industry-wide initiatives, e.g. recycling logos in our magazines 
and on the recyclable plastic, and encouraging recycling in the 
panels. 
1 We will continue to produce hard copy issues from certified or 
responsibly sourced paper.
2 We will continue to not use plastic covermounts and to pack-
age in recyclable materials.
3 We will continue to disclose our waste and tonnage through 
our annual return to DEFRA. We will also continue to implement 
industry-wide initiatives, e.g. recycling logos in our magazines 
and on the recyclable plastic, and encouraging recycling in the 
panels. 
What have we accomplished in FY 2024?

26
Future plc
Scope 
Description 
Unit 
CHANGE 
FY24 (PY)
FY23 (PY)
FY22 (PY)
1
The combustion of fuel: gas for heating 
and fuel for vehicles. 
tCO2e 
UK
(19.44%) 
116 
144
154
US
-
- 
-
-
AUS 
-
-
-
-
TOTAL
(19.44%) 
116 
144
154
2 (Location-based)
The purchase of electricity, heat, steam or 
cooling by the Group for its own use.
tCO2e 
UK
(5.91%) 
271.23 
288.28
271.81
US
 (9.56%)
58 
52.94
71.76
AUS 
(3.29%) 
9.11 
8.82
9.3
TOTAL
(3.35%) 
338.33 
350.04
352.87
2 (Market-based)
The purchase of electricity, heat, steam or  
cooling by the Group for its own use.
tCO2e 
UK
(52.54%) 
84.75 
178.56
147.85
US
9.56% 
58 
52.94
71.76
AUS 
 (8.62%)
8.06
8.82
9.3
TOTAL
(37.25%)
150.8 
240.32
228.91
1 & 2 (Location-based)
Total Emissions
tCO2e 
TOTAL
(8.20%) 
 454
494
507
Total Revenue 
£m 
TOTAL
(0.09%)
788.2
788.9
825.4
Intensity Ratio - Location-based (1&2)
tCO2e/£1m
GLOBAL
(7.94%) 
0.58
0.63
0.61
1
Direct & Indirect Energy Consumption
kWh
UK
(19.74%)
616,511
768,155
820,246
US
-
-
-
-
AUS
-
-
-
-
TOTAL
(19.74%)
616,511
768,155
820,246
2 (Location-based)
Direct & Indirect Energy Consumption
kWh
UK
(5.90%)
1,309,978
1,392,152
1,575,827
US
18.84%
272,733
229,505
413,121
AUS
10.83%
13,390
12,082
11,773
TOTAL
(2.30%)
1,596,101
1,633,740
2,000,720
1 & 2 (Location-based)
Total Direct & Indirect Energy Consumption (kWh)
kWh
TOTAL
(7.88%)
2,212,612
2,401,895
2,820,966
Intensity Ratio - Location-based (1&2)
kWh/£1m
GLOBAL
(26.81%)
2,807.17
3,835.58
3,417.70
3
Total Scope 3 Emissions - Market-based 
tCO2e
TOTAL 
(26.84%)
-
101,535
138,393
3
Category 1: Purchased Goods and Services 
tCO2e 
GLOBAL 
(30.11%)
-
40,513
57,965
3
Category 2: Capital Goods 
tCO2e 
GLOBAL 
(26.39%)
-
597
811
3
Category 3: Fuel and Energy-related Activities 
tCO2e 
GLOBAL 
(45.97%)
-
134
248
3
Category 4: Upstream Transportation and Distribution 
tCO2e 
GLOBAL 
17.06%
-
7,890
6,740
3
Category 5: Waste Generated in Operations 
tCO2e 
GLOBAL 
(0.86%)
-
2,987
3,013
3
Category 6: Business Travel 
tCO2e 
GLOBAL 
80.29%
-
2,717
1,507
3
Category 7: Employee Commuting 
tCO2e 
GLOBAL 
0.37% 
-
3,280
3,268
3
Category 9: Downstream Transportation & Distribution 
tCO2e 
GLOBAL 
7.06% 
-
2,471
2,308
3
Category 11: Use of Sold Products 
tCO2e 
GLOBAL 
(35.78%)
-
37,616
58,578
3
Category 12: End-of-Life Treatments of Sold Products 
tCO2e 
GLOBAL 
(15.56%)
-
3,045
3,606
3
Category 13: Downstream Leased Assets 
tCO2e 
GLOBAL 
(18.34%)
-
285
349
Total Scope 1, 2 & 3 - Market-based 
tCO2e 
GLOBAL 
(26.76%)
-
101,919
138,775

Corporate Responsibility
27
Annual Report and Accounts 2024
Increased consumer recycling of copies
Reduction from all other Category 1 emissions
Reduction in paper manufacturing emissions
Greener employee travel
Reductions from logistics partners
Reduction in ad serving emissions
Reduction from all other Scope 3 emissions
Reduction in print manufacturing emisssions
Baseline
Adjusted Forecast based on FY 2023 
achievements
Key
In order to achieve Net Zero by 2050, we are 
following a broad programme of actions to 
reduce our carbon emissions across Scopes 
1, 2 and 3. We aim to reduce our overall 
Scope 1, 2 and 3 Greenhouse Gas (GHG) 
emissions by 42% by FY 2030 and 90% 
by 2050 from a FY 2022 baseline. This is 
aligned with the latest climate science.
Our Scope 3 emissions represent nearly 
100% of our total carbon footprint. The top 
three material categories are: 
•  1 Purchased Goods & Services
•  11 Use of Sold Products
•  4 Upstream Transportation  
& Distribution 
Carbon Reduction Pathway
The chart above shows our carbon 
reduction pathway, first published in our 
FY 2023 Annual Report. It starts at our FY 
2022 baseline and demonstrates where 
and when we expect to see reductions 
throughout our value chain up until 
2050, taking into account our expected 
organic growth rate. We plan to mitigate 
the remaining 10% GHG emissions by 
“neutralising” through carbon removals, 
although we will revise this over time based 
on our progress, as our aim is to reach net 
zero without needing to utilise offsets.
We developed our Carbon Reduction 
Pathway through a series of workshops 
across the business, identifying key 
decarbonisation levers to understand how 
each area will contribute to achieving our 
emission reduction ambition. The chart 
highlights what we achieved in FY 2023 (the 
red dot), which is significantly lower than 
planned. 
Scope 3 Progress in FY 2023
Our overall Scope 3 footprint has decreased 
significantly from FY 2022, by 27%, and 
faster than we had anticipated. The chart 
above has been updated to include a red 
dot showing where we are now (FY 2023) 
and with a dotted line to show an adjusted 
forecast for the coming years.
We can largely attribute the decrease to our 
improved ad-serving process and how we 
select advertising partners (see page 24 for 
more details): our average emissions per 
1,000 impressions decreased by 36% year-
on-year, significantly reducing our Category 
11 – Use of Sold Products emissions. 
Another key contributor to our decrease 
this year was Category 1 – Purchased Goods 
& Services. Category 1 emissions include 
those from paper (-29%) and print (-72%). Our 
continued shift to more digital offerings led 
to a reduction in paper weight and, therefore, 
associated emissions. The launch of APEX 
has massively reduced wastage (see page 
23), and we are now stocking less paper and 
order more accurately to budget.  
Emissions from Category 3 have also 
reduced by 46% year on year, due to a 37% 
reduction in energy usage across Future’s 
sites and a 17% decrease in company 
vehicle mileage.
Transition Plan
The UK Transition Plan Taskforce (TPT) was 
set up by the UK Government in April 2022 to 
develop the gold standard for private sector 
climate transition plans in the UK. The UK 
Government is still consulting on the required 
disclosures. Once the final framework has 
been published, we will review and look to 
publish an updated climate transition plan. In 
the meantime our focuses are:
Short term (0-3 years):
• Reduction in emissions from adserving and 
our print value chain (see notes above on 
progress in FY 2023. We’re unlikely to see 
as steep a decrease from our print value 
chain in FY 2024)
• Energy contracts to be 100% renewable 
energy (completed in FY 2023)
• Build a suitable framework in order for 
us to start engaging with key suppliers 
regarding sustainability - encourage them 
to adopt 1.5o aligned carbon reduction 
targets (we have started to build the 
framework in FY 2023)
• Engage with our employees to encourage 
and incentivise low-emission commuting 
and work travel
Medium term (3-6 years): 
• Further reduction in adserving emissions
• Further reduction in emissions from our 
print value chain as a result of our move 
to digital subscriptions and the expected 
(and continued) decline in the magazine 
industry
• Continue to engage with key suppliers 
regarding sustainability - encourage them 
to adopt 1.5o aligned carbon reduction 
targets, and prioritise spend with suppliers 
who are aligned with our climate goals
Long term (>6 years): 
• Further reduction in adserving emissions
• Significant reduction in emissions from 
our print value chain as a result of our 
move to digital subscriptions and the 
expected (and continued) decline in the 
magazine industry
• Engage with all suppliers regarding 
sustainability - encourage them to adopt 
1.5o aligned carbon reduction targets and 
prioritise spend with suppliers who are 
aligned with our climate goals
• Electrification of heating across our 
offices where possible
Net Zero Roadmap
Carbon Reduction Pathway
Corporate Responsibility
27
Annual Report and Accounts 2024
2025
2030
2035
2040
2045
2050
150,000
100,000
50,000
0
CO2 emissions (tonees)

28
Future plc
on our website at www.futureplc.com.
Throughout FY 2024, we have built 
our data-driven DE&I Strategy. In May 
2024, we held Diversity & Inclusion 
listening sessions designed to provide 
a safe and supportive environment for 
open dialogue and sharing. We aimed to 
foster understanding and appreciation 
of diverse experiences, perspectives 
and challenges within Future, and 
to gain valuable insights to inform 
our DE&I Strategy and initiatives. 10 
sessions were held, each focusing on 
one of the following groups: LGBTQIA+, 
ethnic minority/diversity, disability, 
neurodiversity, and women & gender 
diverse. We also started collecting 
company-wide diversity data for the 
first time this year, gathered and housed 
within our Human Resources Information 
System (HRIS). The questions, which 
were tailored by country, were centred 
on gender, the LGBTQIA+ community, 
disability, ethnicity and socio-economic 
demographics, with an option to choose 
‘prefer not to say’.
Requirement
In accordance with the requirements of 
the UKLR 6.6.6R, the Board is required 
to provide a statement as to whether it 
has met certain targets related to gender 
and ethnic diversity at Board level. 
Board Statement 
The Board confirm that as of 30 
September 2024, 1 out of 3 diversity 
targets were met:
Since the departure of Penny Ladkin-
Brand, we no longer have a woman in the 
role of CFO and the percentage of women 
on the Board has reduced to 33.3%, 
with no women in a Senior Position on 
Why is this important to Future?
In order to attract, retain and develop 
diverse talent, we continue to invest in 
our people strategy, to ensure that we are 
an employer of choice for all. 
To create content that our customers 
love, we value diversity in our business, 
people and thoughts. This is what drives 
diversity in content, discussion and views, 
enriching lives. At Future: 
• Everyone is welcome 
   (diversity, equity & inclusion) 
• Everyone can shine  
   (learning & development) 
• Everyone is engaged  
   (colleague engagement) 
• Everyone is supported  
   (well-being & safety) 
Everyone is welcome (diversity, equity & 
inclusion)
We ensure we are inclusive from the 
recruitment stage and through the 
colleague lifecycle. We work hard to 
ensure that we attract, retain and develop 
diverse talent, educating our leaders in 
the importance of diversity, and reviewing 
our internal processes so that they 
remain as free from bias as possible. 
We recognise that to reach diverse 
communities through our content, we 
must first ensure ours is a workplace in 
which diversity can thrive. Embracing 
diversity underpins our commitment 
to providing equal opportunities to our 
current and future colleagues, and to 
applying fair and equitable employment 
practices. We codify this through our 
Diversity, Equity and Inclusion (DE&I) 
Policy, and our Values, which you can find 
the Board. Please refer to the Chair’s 
statement around Board diversity and 
succession (page 9). 
22.2% of the Board members in FY 2024 
were from an ethnic minority background. 
As above, more details on the context of 
this can be found on page 9.
Approach to data collection
Gender and ethnicity data for the 
Board and executive management is 
collected on an annual basis through a 
standardised process managed by the 
People & Culture team. 
Each Director and member of the 
executive management team is asked 
to complete a confidential and voluntary 
form, through which the individual is 
able to self-report on their ethnicity 
and gender identity. Alternatively, 
they can specify that they do not wish 
to provide such data. The criteria of 
the questionnaire are aligned to the 
definitions specified in the UK Listing 
Rules and set out in the tables below. 
The Company’s approach to data 
collection is consistent for the purposes 
of all diversity-related reporting 
requirements under the Listing Rules and 
across all individuals in relation to whom 
the data is being reported.  
Disability
When considering recruitment, training, 
career development, promotion or any 
other aspect of employment, we strive to 
ensure that no colleague or job applicant 
is discriminated against, either directly 
or indirectly, on the grounds of disability. 
If a colleague becomes disabled while in 
employment - and as a result is unable 
PILLAR 2: CULTURE
We invest in our colleague experience, championing 
Diversity, Equity & Inclusion (DE&I) and creating development 
opportunities for all. Colleague engagement and well-being 
underpin this pillar.
All
Employees
Number  
of Board  
members
Percentage  
of the  
Board
Number of  
Senior Positions  
on the Board
Number in  
Executive 
Management  
(ELT & Company 
Secretary)
Percentage 
of Executive 
Management  
(ELT & Company 
Secretary)
Number of  
Direct Reports 
to Executive 
Management 
(SLT)
Percentage of  
Direct Reports 
to Executive 
Management 
(SLT)
Male
46.7%
6
66.7%
4
11
78.6%
54
69.2%
Female
52.8%
3
33.3%
-
3
21.4%
24
30.8%
Not disclosed/unknown
0.5%
-
-
-
-
-
-
-
Number  
of Board  
members
Percentage  
of the  
Board
Number of  
Senior Positions  
on the Board
Number in  
Executive 
Management  
(ELT & Company 
Secretary)
Percentage 
of Executive 
Management  
(ELT & Company 
Secretary)
Number of  
Direct Reports 
to Executive 
Management (SLT)
Percentage of  
Direct Reports 
to Executive 
Management (SLT)
White (or other white including minority white groups)
7
77.8%
3
11
79%
72
92.3%
Mixed/multiple ethnic groups
-
-
-
-
-
1
1.3%
Asian/Asian British
2
22.2%
1
1
7%
5
6.4%
Black/African/Caribbean/Black British
-
-
-
-
-
-
-
Other ethnic group including Arab
-
-
-
1
7%
-
-
Not specified/prefer not to say
-
-
-
1
7%
-
-

Corporate Responsibility
29
Annual Report and Accounts 2024
 Training & Development
Investment in our people has been a key 
focus at Future throughout FY 2024. This 
year has seen a transformational change 
in the Group’s approach to training & 
development, as we set out to develop 
a comprehensive & diverse programme 
of training opportunities available to all 
Future colleagues, including part-time 
colleagues and freelancers. Throughout 
FY 2024, we have delivered over 214 
training sessions to colleagues from 
across the business, an increase of over 
78% from last year. We have also seen 
over 3,500 enrollments in our e-learning 
courses available through our training 
platform, Future University, with 1,509 
unique students, equating to over 50% of 
the business.  
The company-wide internal training 
programme launched in FY 2023 has 
continued, offering ‘Skills Workshops’, 
including sessions such as the basic 
and advanced use of spreadsheets,  and 
‘Knowledge Hours’, covering topics such 
as the use of TikTok for Writers and 
Editors, Representation in the Media and 
Google Algorithm Refreshers. 
In the FY 2023 Colleague Engagement 
Survey, colleagues at Future indicated 
a desire for more role-specific 
training sessions, particularly those 
in management and editorial roles. In 
response to this, we developed and 
launched our Manager Development 
Programme and Editorial Training 
Programme. 
Editorial Training
Our Editorial Training Programme was 
devised in response to the increased 
demand for job-specific development 
training, with topics identified following a 
skills gap survey shared with all editorial 
colleagues. In alignment with our GAS, 
a particular focus for the sessions was 
social media support and training for 
digital writers on HAWK (our in-house 
price comparison, eCommerce and 
affiliate link technology). Utilising 
our internal experts, we produced a 
comprehensive package of training that 
has equipped our colleagues with the 
tools to make the most of their talents. 
Subjects have ranged from InDesign and 
Adobe After Effects, to Rights Training, 
as well as Feature and News Writing. 
Although aimed at colleagues working in 
editorial, these sessions were available 
to all Future colleagues. 
We have also officially partnered with 
the National Council for the Training 
of Journalists (NCTJ) to bring together 
leading expertise in media law, and have 
produced a bespoke training package 
for our content creators that reflects the 
needs of a specialist media company. 
Last year, we partnered formally with 
Sunderland University to offer the Level 
7 Journalism Apprenticeship to Future 
editorial colleagues. We were delighted 
to support another cohort of colleagues 
who started this course in September 
2024. Our Finance team has now also 
partnered with the educational provider 
First Intuition, allowing colleagues to 
earn their CIMA and ACCA qualifications, 
which are fully-funded by Future. 
Other Training
Further job-specific training 
programmes are also available 
through the apprenticeship levy; the 
apprenticeships offered vary in length 
from 13 to 48 months depending 
on the level of qualification, and are 
available in areas including Leadership & 
Management, Editorial, Finance, Human 
Resources and Project Management. The 
apprenticeship training and qualifications 
offered are available to all Future 
colleagues within England and Wales. 
We have also widened our scope 
of support for degree programmes 
and certifications at Future through 
our partnership with Coursera. This 
forms part of our plan to provide a 
more equitable training offer to all our 
colleagues no matter where they are 
based. Coursera offers specialised and 
role-specific courses, such as Storytelling 
and Branding in Content Marketing, and 
accredited courses, such as an Advanced 
Data Analytics Professional Certificate, 
as well as degree programmes, such as 
an MBA in Business Analytics, which 
provides a great alternative to the 
apprenticeship option available to our 
colleagues in England and Wales. 
Management Development 
Our Manager Development Programme 
(MDP) at Future was designed to 
support managers to build and sustain 
a healthy, high-performing culture at 
Future, a key element of our GAS (page 
12). The programme consisted of 3 x 2 
hour live workshops. The areas covered 
were: Holding Successful 1 to 1s & 
Delivering Feedback, Managing Difficult 
Conversations, and Holding Career 
Development Conversations. Throughout 
FY 2024, we delivered 119 Manager 
Development sessions, equating to over 
250 hours of training. 
to perform their duties - we will make 
every effort to offer suitable alternative 
employment and assistance with 
retraining.
Everyone can shine (learning & 
development)
FY 2024 has seen Future welcome over 
550 new colleagues into the business. 
We have continued to use our on-
boarding tool (enboarder) to further 
enhance the colleague journey, and we 
continue to build content into our flexible 
online learning portal, Future University, 
which gives colleagues access to bitesize 
learning opportunities at a time that is 
convenient for them.
Future Academy
The Junior Talent scheme launched 
in September 2023, Future Academy, 
was created to encompass talent 
pathways for graduates of University 
or other Further Education, allowing 
them to kick-start their career in the 
media industry. In addition to on-the-
job training, 10 soft skills training 
sessions were held for the cohort 
across FY 2024, including workshops 
on communication, confidence building, 
presentation skills, professionalism and 
critical thinking. 
Annual Performance Reviews
At Future, we have always encouraged 
regular performance reviews for all 
colleagues, but after the launch of our 
Growth Accelerator Strategy (GAS) at 
the end of FY 2023 (more information 
on page 12), we recognised a need for a 
formalised Performance Management 
Framework, which would establish 
regular performance appraisals and 
clear feedback processes, as well as 
ensuring the goals of our workforce were 
aligned with our business goals, and 
ultimately recognising and rewarding 
colleagues fairly and in alignment with 
their performance. 
We launched company-wide SMART 
(Specific, Measurable, Attainable, 
Relevant & Timely) goals in December 
2023. All Future colleagues set 3-6 goals 
which aligned with their line manager’s 
goals and the wider company goals, and 
at least one personal development goal. 
Progress against these goals has formed 
the basis of the quarterly performance 
reviews that take place for every colleague 
at Future, and also informed performance 
scores and salary reviews for each 
individual at the end of FY 2024, as part of 
their annual performance review.

30
Future plc
proud of, not least because it is a 4.6 pp 
improvement on the previous year. The 
insightful feedback provided will inform 
our People & Culture strategy for FY 2025. 
Internal Communications
We have a consistent rhythm of internal 
communications that engage all our 
colleagues in regular updates, formal and 
informal, in person and online. Our weekly 
Snapshot, for example, is an email sent to 
all Future colleagues, and highlights brand 
and team updates, as well as showcasing 
anything colleagues have done which 
is worth celebrating. All colleagues 
are given frequent opportunities to 
ask questions directly of the senior 
management and receive direct feedback 
(including the aforementioned Coffee & 
Connect Sessions). Our Town Halls are 
held every other month and all colleagues 
are invited to ask open questions, which 
are answered by the ELT during the 
livestream. Jon Steinberg, CEO, also 
sends frequent all-company emails to 
update colleagues on initiatives and solicit 
feedback. We also run Star of the Month 
activities and annual awards aligned to 
our values. 
Our Communities 
We have communities that look after 
each of our office locations. Each 
community is a team of volunteers from 
across departments who are passionate 
and enthusiastic about building a sense 
of community and connectivity at 
Future. They work hard to keep everyone 
informed, give them a chance to provide 
feedback, and to connect in relaxed 
and enjoyable environments through 
organised social events. For example 
(and there are many more):
• Our New York Community organised 
a Colleague Appreciation Week and 
brought a Meditation Studio to the 
office, and our Czech Community went 
go-karting.
• Our Bath Community launched a Craft 
Club, wreath-making and wine-tasting 
sessions, a Jane Austen tea party and 
even a session where colleagues could 
spend time with puppies.
• Our Atlanta Community held a Korean 
BBQ evening, went to watch The 
Braves, and rented out a cinema for 
a movie night. Our Washington, D.C. 
Community organised Happy Hours and 
our Canada Remote Community held a 
Stampede Celebration.
• Our UK Remote Community have held 
multiple themed lunch & learns with 
external speakers as well as a remote 
office Olympics. 
• Our  LA Community held a Met Gala-
themed Tea Party, a Rainbow-themed 
Bagel Breakfast for Pride and an Emily in 
Paris Celebration.
Charity and fundraising events are often 
at the heart of our office communities. 
You can read more about the charitable 
initiatives that took place in FY 2024 on 
page 32. 
Reward
In addition to our formal Performance 
Management Framework, colleagues’ 
involvement in the Company’s 
performance is encouraged through 
share schemes and other initiatives such 
as our Profit Pool. This is all in addition to 
the other benefits we offer. We strongly 
believe that colleagues being able to 
benefit from the success of the Company 
leads to greater engagement, and a 
greater sense of personal involvement in 
the future success of the business.
Everyone is supported  
(well-being & safety)
At Future, prioritising health and 
colleague well-being is a critical part 
of our Company culture. By supporting 
our colleagues physically, mentally and 
emotionally, they can be fulfilled in their 
career and thrive in their roles.
Safeguarding 
At Future, we recognise that due to 
the nature of the internet and online 
communities, some Future colleagues 
- particularly those whose writing is 
published online - are at risk of receiving 
online harrassment. Throughout FY 2024, 
we have continued to promote our Future 
Safeguarding site, which is accessible to 
all Future colleagues through our central 
hub, Futurenet, and provides support and 
information to all colleagues, should they 
feel uncomfortable about any negative 
online attention, from mild critiques to 
implied or explicit threats. It also includes 
our online harrassment policy and our 
escalation procedure. 
Health & Safety
Future is largely an office-based 
environment; all locations across the 
Group comply with relevant legislation 
and we communicate our health and 
safety policy to all colleagues. In the UK, 
US & Australia, there were no fatalities 
and 18 minor injuries across these sites 
during FY 2024.
Benefits
We are committed to being a great place 
to work and an employer of choice, and 
Formal Talent Pipeline  
Development Strategy
In FY 2024, our Talent Development 
Team began the process of forming 
Future’s talent pipeline development 
strategy. This began with the editorial 
skills gap analysis undertaken in 
order to develop our Editorial Training 
Programme. As we move into FY 2025, 
the team plans to work alongisde Future’s 
Talent Acquisition Team to assess and 
predict the hiring and subsequent training 
needs of the business within the next 1-3 
years, in alignment with our GAS business 
strategy, which is laid out on page 12. 
Succession Planning 
As well as the training opportunities 
we offer focusing on internal upward 
mobility, all members of the Executive 
and Senior Leadership Team (ELT and 
SLT respectively). have been assessed 
by their line managers according to 
the 9 box grid method. This has been 
utilised as a method of succession 
planning at multiple levels, identifying 
colleagues within the SLT as potential 
candidates for filling any executive 
leadership positions that may become 
vacant, and likewise any colleagues 
already established within the ELT, 
should further responsibilities become 
available. All members of the ELT were 
also assigned a member of our Board 
as a mentor as a result of the 9 box 
grid assessment, and received training 
tailored to their personal development 
needs. 
Everyone is engaged  
(colleague engagement)
Annual Colleague Engagement Survey
The feedback we received in the FY 
2023 Colleague Engagement Survey 
informed the FY 2024 People & 
Culture Strategy. For example, Future 
colleagues suggested a desire for more 
opportunities to communicate upwards 
with the Executive Leadership Team 
and, since January 2024, we have put 
on 19 Coffee & Connect Sessions, 
allowing colleagues to communicate 
with leadership in an informal setting. 
Other projects inspired by the FY 2023 
feedback included our rollout of SMART 
goals and our Performance Management 
Framework, and our Editorial Training 
Programme and Manager Development 
Programme (page 29). 
Following our FY 2024 Colleague 
Engagement Survey we are pleased to 
report that we achieved a 77% response 
rate, and an overall engagement rate 
of 73%, a figure we are particularly 
Pillar 2
Culture

Corporate Responsibility
31
Annual Report and Accounts 2024
Topic
FY 2024 Progress 
FY 2025 Objectives 
Everyone is welcome  
(diversity, equity & inclusion)
1 In May, we held listening sessions for our colleagues with 
protected characteristics, using the feedback from these 
sessions to inform our DE&I Strategy and our plans for future 
initiatives.
2 We utilised the feedback provided through our Annual 
Colleague Engagement Survey and our DE&I Listening 
Sessions to determine the priorities within our DE&I Strategy, 
which we will build on in FY 2025.
3 We launched Inclusive Recruitment & Unconscious Bias 
training for all hiring managers, and updated many of our 
recruitment processes and documentation to ensure equity 
and inclusivity throughout.
4 We have started collecting company-wide diversity data, which 
will be used to inform the creation of the metrics and targets of 
our DE&I strategy. 
1 We will review our equitable and accessible facilities, and inclusivity 
and comfort in inductions and training sessions.
2 We will review and update our global People policies with more 
inclusive language, as part of our annual policies review against the 
external market.
3 We will continue the Inclusive Recruitment & Unconscious Bias 
training for all hiring managers.
4 We will develop resources and training for managers around 
supporting neurodiverse colleagues.
5 We will launch Employee Resource Groups, which will serve as a 
platform for fostering community, support, and advocacy within 
our diverse workforce.
Everyone can shine  
(learning & development)
1 In our July Town Hall, we launched our Performance 
Management Framework, which has formed the basis of 
the quarterly performance reviews for all Future colleagues, 
and informed performance scores and salary reviews for 
each individual at the end of FY 2024, as part of their annual 
performance reviews.
2 Throughout FY 2024 we delivered 214 training sessions, an 
increase of over 78% from last year. In response to the FY 2023 
Colleague Engagement Survey feedback, we have focused 
particularly on the rollout of our Editorial Training and Manager 
Development Programmes. 
1 We will continue to develop our training offering according to 
feedback provided through the Annual Colleague Engagement 
Survey, and expect to launch programmes similar to the Editorial 
Training Programme for other parts of the business.
2 We will continue to deliver our Manager Development Programme  
to new managers, and build on the resources made available to 
managers in FY 2024.
3 We will deliver carbon literacy training to our ELT and our Board, and 
begin delivering the same to our editorial colleagues.
Everyone is engaged  
(colleague engagement)
1 In FY 2024, we achieved a 77% response rate to our Annual 
Colleague Engagement Survey, and a 73.5% overall engagement 
rate, which was a 4.6 ppt improvement on last year.
2 In response to our FY 2023 Colleague Engagement Survey we 
increased the number of Coffee & Connect Sessions with our 
ELT and we launched our formal Performance Management 
Framework.
1 We aim to increase our engagement rate in the FY 2025 Colleague 
Engagement Survey.
2 We will use the feedback provided by Future colleagues through 
the FY 2024 Colleague Engagement Survey to continue to improve 
Future as a workplace.
Everyone is supported  
(well-being & safety)
1 We currently have 18 trained Mental Health First Aiders at 
Future across various locations, who support colleagues across 
the business and are available to contact should colleagues feel 
they need additional support. 
1 We will continue to support the development of our Mental Health 
First Aiders through re-training, and spread awareness of their 
presence through internal communications.
recognise that our business cannot 
thrive without a strong workforce. We 
remain proud of our unlimited leave 
policy. This year, unlimited leave became 
an accessible benefit for our colleagues 
in the Czech Republic, and is now a 
non-salary benefit available to all Future 
colleagues with the exception of nations 
where the legal requirements state 
otherwise. 
All Future colleagues also receive 
the non-salary benefit of discounted 
subscriptions to Future magazines. 
Other non-financial benefits include 
those such as discounted gym 
memberships and shopping discounts. 
All Future colleagues are eligible for the 
financial benefits of our Profit Pool. Our 
financial benefits are referenced on page 
97 (Directors’ Report on Remuneration).
Grievance Policy
We recognise that, in order for a workplace 
to be fully supportive of its people, our 
working environment must be one in 
which colleagues feel comfortable and 
indeed encouraged to air their grievances 
and ideas for improvement. Future’s 
grievance policy is central to our belief 
that all colleagues should be treated 
impartially, consistently and fairly - the 
policy is internally accessible for all 
Future colleagues through Futurenet. 
We encourage colleagues to air their 
grievances through open communication, 
however if this option is not suitable 
for any reason, then a colleague can 
raise a grievance through the grievance 
procedure. As per our grievance policy, 
a colleague who wishes to raise a 
grievance can do so by providing details 
of the grievance in writing either to 
their line manager, or a member of the 
People Team via private and confidential 
correspondence. In most cases the 
colleague will be invited to a meeting by 
one of our People Advisors or Business 
Partners to discuss the grievance in more 
detail. For all meetings that take place 
throughout the grievance process, the 
colleague has the right to be accompanied 
by another Future colleague or a Trade 
Union representative. Wherever possible, 
the outcome of the grievance will be 
communicated in writing within 15 
working days of the grievance meeting. 
Colleagues have a right to appeal against 
the grievance decision or part of the 
outcome. If a colleague wishes to appeal, 
the reasons must be submitted in writing 
to the People Team within 5 working days 
following the receipt of the outcome. The 
procedures involved in raising or escalating 
grievances are entirely confidential and 
entirely legally compliant. 
In order to maintain a culture of openness 
and accountability at Future, we also 
maintain our Whistleblowing ‘Speak Up’ 
Policy, which details the formal procedure 
followed should any issues be raised, 
allowing colleagues to ‘speak up’ without 
fear of reprisal. 
What have we accomplished in FY 2024?

32
Future plc
at Cycle for Survival. The team cycled 
for over 4 hours and raised an incredible 
$3,300. 
• In June, the team in New York organised 
a donation drive for Pride Month, 
collecting trial sized toiletries and cash 
donations for unhoused LGBTQ+ youth. 
• The Bath Community made a large 
donation of sensory toys, weighted 
blankets, ear defenders and more to 
Off the Record, a mental health and 
wellbeing charity supporting young 
people aged 10-25 across Bath and 
North East Somerset. 
• The team in Cardiff held a charity bake 
sale for the Huggard, Wales’s leading 
charity for people who are homeless. 
They also bought food and resources 
for Action for Children’s annual trip to 
Gorwelion and made a large donation of 
essential items to the Cardiff food bank.
Our Atlanta community donated 26 wool 
blankets to the Lost n Found LGBTQ+ 
Youth Center during winter.
We were also delighted to announce our 
partnership with West Suffolk College, 
specifically their Journalism and Media 
Department. The networking event 
held in our London office earlier this 
year was received so well by the staff 
and students at the College, and the 
Future colleagues involved, that a formal 
partnership was established and more 
events of a similar nature put straight 
into the pipeline. We are particularly 
excited for a ‘speed-dating style’ 
networking event, set to take place in our 
London office in December 2024, where 
students will have the chance to have 
quickfire conversations with colleagues 
from all across Future’s workforce.
Charity & Fundraising 
Each Future office has a brilliant 
Communities team, responsible for 
organising office social & charity events. 
FY 2024 has been absolutely non-stop 
with fantastic fundraising events run by 
our Communities teams. Below are just  
a few examples:
• In February, a group of colleagues based 
in New York represented Team Future 
Why is this important to Future?
As a leading media company with physical 
bases across the globe and an even 
greater digital reach, we acknowledge our 
responsibility to ensure that our impact 
on our communities is positive. 
 
Social Impact 
In FY 2023, we launched a partnership 
with Career Ready, a not-for-profit 
organisation focusing on creating 
opportunities for young people from 
lower socioeconomic backgrounds by 
connecting them with local professionals 
and supporting them throughout the 
mentorship process. 
We were delighted to see 22 Future 
colleagues volunteering to dedicate their 
time to mentoring a local young person 
FY 2024, an increase of approximately 
69% from the previous year, and that 
some of our mentors were able to 
offer their mentees a work experience 
placement in one of our offices, opening 
the door to media and publishing for 
young people who might not have 
otherwise considered these industries as 
potential future career opportunities. 
PILLAR 3: COMMUNITY 
It is important to us that the effects we have upon our digital 
and local communities are positive. This pillar is also the home 
for our charity strategy and fundraising initiatives.
Topic
FY 2024 Progress 
FY 2025 Objectives 
Social Impact 
1 After a successful networking event run this year by our Head 
of Brand Marketing Mary Bird, we were delighted to confirm our 
partnership with the Journalism department of West Suffolk 
College. Due to its particularly rural location and distance from 
London, the Journalism and Media Students at West Suffolk 
College noted a difficulty in obtaining networking or work 
experience opportunities within the industry they are so keen 
to learn more about.
2 This year we were delighted to see the number of Future col-
leagues volunteering to mentor a local young person increase 
by 70%, as part of our partnership with Career Ready. Multiple 
colleagues were also able to organsie a week-long work experi-
ence for their mentee.
1 As part of our partnership with the Journalism and Media 
Department at West Suffolk College, we hope to partake in 
and host multiple networking events for the Journalism and 
Media Students there. Preparations are already underway for 
a ‘speed-dating’ networking event to take place in December, 
whereby students have quickfire conversations with a selec-
tion of Future colleagues, representing multiple departments, 
gaining an overview of their role and their career journey so far 
as well as sharing their own interests and passions. 
2 We hope to continue to offer our mentorship programme 
tocolleagues in FY 2025, and are currently exploring new 
partnerships that would allow us to do this. 
Charity & Fundraising 
1 Multiple fundraising events were held by Future’s Communities 
teams throughout FY 2024 and across the globe. Most of 
these events were inspired by international days of recognition: 
for example for Pride Month in June, New York colleagues 
organised a donation drive for unhoused LGBTQ+ youth, 
collecting cash donations and toiletries; a raffle in our London 
Office was held for International Women’s Day, raising money 
for the Marylebone Project, a centre for women facing 
homelessness due to challenges such as domestic violence and 
alcohol or drug abuse. 
1 In FY 2025, we plan to work with the Communities teams to 
support the planning and communications around volunteering 
initiatives, encouraging as many colleagues as possible to use 
the protected day of volunteering leave, which is available to all 
Future colleagues.
2 We will continue to promote our Charity Matching Policy, which 
encourages Future colleagues in their fundraising efforts for 
registered charities by matching their contributions up to £300 
or equivalent. 
What have we accomplished in FY 2024?

Corporate Responsibility
33
Annual Report and Accounts 2024
Our content is what connects us to the public and is thus our 
biggest opportunity to highlight ESG-related causes. It is also 
through our content that we can set industry-wide standards. 
and clear, whilst being realistic and 
avoiding a moralistic stance.
 
FY 2024 has once again seen 
multiple Future brands step forward 
as leading voices on issues relating 
to environmental sustainability and 
the climate crisis. Within Women’s & 
Luxury, Marie Claire have continued to 
weave sustainability into the core of 
their brand, providing topical content 
all year round. March, for example, saw 
the publication of content focusing 
on the B Corp certification, ranging 
from suggestions on B Corp-certified 
fashion, beauty, food and home brands, 
to a deeper dive into sustainability 
within the beauty industry. In April, 
the team celebrated Earth Month with 
pieces on how to spot greenwashing, 
and the dangers of microplastics. 
In April 2024, our editor of TechRadar, 
Lance Ulanoff, appeared on the 
Our content is accessible, engaging, 
authoritative and expert so that 
audiences from diverse and global 
backgrounds can fuel their passions 
and/or gain valuable learning. We hold 
ourselves to high standards, ensuring 
our content is ethical, trustworthy and 
in line with our values.
Why is this important to Future?
With a global monthly audience of over 
479 million, it is utlimately our content 
and the breadth of our reach that gives 
us a unique opportunity to connect 
people with their passions, as well as to 
educate our readers on issues central 
to sustainability, and to inspire them to 
make more sustainable choices in their 
day to day lives. 
Diversity & Sustainability in our content 
One of the primary ambitions within the 
Content pillar is to embed diversity and 
sustainability within our content, and to 
ensure that our writers are equipped to 
address these topics in a manner which 
is sensitive, and grounded in knowledge 
and confidence. 
The biggest initiative to come out of 
the Content Pillar in FY 2024 has been 
Sustainability Mission Statements, which 
have been completed by almost all of 
Future’s brands. Each brand’s statement 
includes their approach to covering 
environmental and social issues in their 
content, followed by 3 focus areas. 
Popular themes emerged across brands 
and verticals, such as commitments 
to greater scrutiny of ‘green claims’ 
when promoting items, in a bid to avoid 
greenwashing, and considerations about 
how our brands can provide readers with 
sustainability advice that is authentic 
American Chat Show ‘LIVE with Kelly 
and Mark’ as part of the show’s ‘Go 
Green Week’, to discuss energy-
saving technology. TechRadar is also 
currently planning its Sustainability 
Awards, which will take place in 2025 
in partnership with Seismic, and 
will highlight areas such as avoiding 
E-waste, digital inclusion, ‘Tech for 
Good’ and supply chain sustainability. 
Carbon Literacy at Future 
We are pleased to announce that we 
have created and will start delivering 
our Carbon Literacy Training, created 
in-house and certified by The Carbon 
Literacy Project, to provide greater 
learning opportunities to those within 
Future who wish to enhance their 
knowledge of the climate situation and 
its relevance to us all in our personal and 
working lives. 
This includes members of the Board 
and Executive Leadership Team, as 
well as colleagues within editorial 
who have put themselves forward as 
wanting to increase their knowledge 
and proficiency when addressing 
sustainability-related causes in their 
content. After completing their training, 
these editorial colleagues will become 
our ‘Sustainability Champions.’ As 
well as increasing the credibility of 
our content on these issues, our 
Sustainability Champions will provide 
support and guidance for other 
colleagues looking to explore topics of 
sustainability within their content. 
Working with The Carbon Literacy 
Project and our ESG team at Future, 
our in-house trainers devised training 
that would provide learners with a 
comprehensive understanding of the 
current claims on climate science, the 
political landscape around it, Future’s 
carbon footprint, and the actions we are 
implementing to reduce it. 
Editorial Standards 
Editorial Standards are of utmost 
importance at Future. We are incredibly 
proud of our reputation as a trustworthy 
and authentic provider of content. 
Having published our first Responsible 
Content Framework in FY 2022, this 
year we published Version Two of the 
document, focusing on newer but equally 
important issues, such as plagiarism, 
sportswashing and greenwashing.
 
The Ethics Committee played a key role 
this year in establishing the Company 
PILLAR 4: CONTENT 

34
Future plc
stance on the issues mentioned above, 
which are the focus of Version Two of 
the Responsible Content Framework. 
The Ethics Committee’s role is to 
proactively address potential ethical 
issues which cannot be resolved by the 
Editor-in-Chief, Content Directors, or the 
respective Vertical Managing Director.
Encouraging Positive Impact
We strive to make a difference and are 
driven by our desire to use our platform 
positively. With a monthly audience of 
over 479 million globally, we have an 
opportunity to inspire positive change, 
shape the world we live in and champion 
positive societal impact. 
In December 2023, we held our second 
Positive Impact Award as part of our 
annual Future Awards, collating and 
sharing examples of our brands that 
had demonstrated a positive impact 
environmentally or societally. 
The winner this year was Marie Claire 
UK’s Start Somewhere Campaign. 
Hosting the third iteration of their 
Sustainability Awards, the Marie Claire 
UK team continued to deliver expert-
led, engaging content encouraging 
our audience to take small steps that 
make all the difference. The content, 
like the events themselves, was 
aimed at demystifying, educating and 
empowering our audience. 
The team utilised their connections to 
celebrities, activists and industry leaders 
to expand the audience and amplify the 
messaging. An example of this was the 
Earth Month special in April 2024, which 
actress, eco-activist and author Bonnie 
Wright guest-edited and shared with 
her 4 million social followers. Shining a 
spotlight on climate change, alongside an 
Editor’s letter and an interview with the 
star, the campaign covered explainers on 
intersectional environmentalism, vintage 
shopping, and simple, actionable ways to 
live more sustainably. The Marie Claire 
team also became brand partners of the 
UN’s ‘Fashion Avengers’, a collection of 
leading fashion industry forces coming 
together to inspire and accelerate 
progress towards the United Nations’ 
Global Goals.
Topic
FY 2024 Progress 
FY 2025 Objectives 
Diversity & Sustainability  
in our Content 
1 Future brands remained at the forefront of social conversations 
around diversity and sustainability throughout FY 2024. Examples 
of this can be found on page 33. 
2 Almost all of Future’s brands have created their own Sustainability 
Mission Statements, using a framework created by the Content 
Pillar group.
3 We’ve created our own Future-specific Carbon Literacy Training, 
to upskill our Board, ELT and Future colleagues looking to become 
‘Sustainability Champions.’
1 We will deliver our Carbon Literacy Training to our Board, the ELT 
and a group of Editorial colleagues. We hope to train at least 2 
Sustainability Champions within each of our editorial verticals. 
2 We are working on implementing sustainability keyword tracking 
within our content, which will provide us with a clear overview of the 
hotspots for sustainability content across our business, and areas 
for improvement. 
Edtorial Standards 
1 Version Two of the Responsible Content Framework was published 
in February 2024. The updated document included new topics such 
as plagiarism, as well as guides for editorial colleagues around the 
issues of sportswashing and greenwashing. 
2 The Ethics Committee has continued to meet quarterly, and 
discuss internal decisions & dilemmas of an ethical nature which 
could not be resolved by the relevant management. 
1 Though our current Responsible Content Framework has a short 
section on greenwashing, this issue is becoming more prominent 
and consequently we plan to create a more detailed and instructive 
greenwashing policy for editorial colleagues. 
2 We will continue to ensure that the Ethics Committee holds 
quarterly meetings to address issues that arise.
Encouraging Positive Impact 
1 As part of the intention to celebrate the way in which Future’s 
content creates positive impact, at the end of the last calendar year 
we held the Positive Impact Awards, collating and sharing examples 
of our brands that had demonstrated positive impact. Read more 
about the awards and the winner above this table.
1 We will continue to promote and celebrate the Positive Impact 
Award, which is a great example of Future brands creating positive 
impact outside the workplace. 
What have we accomplished in FY 2024?

Non-financial and sustainability  
information statement
The Company is required to comply with the non-financial and sustainability reporting 
requirements set out in Sections 414CA and 414CB of the Companies Act 2006. The table below 
sets out where in the Annual Report the relevant information regarding the key non-financial 
matters can be found. Please refer to page 11 for more details on our business model.
Reporting Requirement
Relevant Group principal and 
emerging risks, pages 49-51.
Policies which govern  
our approach (available on 
Future plc website)
Policy embedding, due diligence, 
outcomes and key performance 
indicators
Environmental Matters 
• Carbon performance,  
metrics and targets
• TCFD and CFD reporting
Climate change, page 51.
TCFD and CFD, pages 54-70.
 
Risk section, pages 47-53.
Responsibility Report, pages 21-34.
Climate-related risks and opportunities, 
pages 54-70.
We are fully compliant with all CFD 
requirements. See page 55. 
Colleagues
• Health and safety 
• Culture and ethics 
• Inclusion and diversity 
• Well-being and support 
Key person risk 
People
Health and Safety Policy 
Diversity, Equity & Inclusion Policy 
Whistleblowing Policy
Responsibility Report, pages 21-34.
Risk section, pages 47-53.
Corporate Governance Report, pages 
73-91.
Directors’ Report, pages 89-91.
Social Matters 
• Contributing to the economy 
• Partnership
Personal data
Cyber security and IT 
Digital advertising market changes
Charity Policy 
Health and Safety Policy
Responsibility Report, pages 21-34.
Risk section, pages 47-53.
Financial Review, pages 43-71.
Directors’ Report, pages 89-91.
Human Rights, Anti-Corruption  
and Anti-Bribery
• Reinforcing an ethical business culture 
• Speaking up against wrongdoing 
• Prevention of bribery and corruption 
• Approach to human rights and  
modern slavery
Personal data 
Cyber security and IT 
Economic & geo-political uncertainty
Anti-corruption and Bribery Policy 
Whistleblowing Policy 
Slavery and Human Trafficking Policy
Responsibility Report, pages 21-34.
Risk section, pages 47-53.
Directors’ Report, pages 89-91.
Corporate Responsibility
35
Annual Report and Accounts 2024

36
Future plc
How we engage with  
our stakeholders
We align our strategy with the requirements of each of our 
stakeholders.  We aim to engage effectively with them, to 
develop and maintain positive and productive relationships and 
to deliver value for all of them and for Future. 
Corporate
responsibility
• We continue to improve our data 
functionality to understand changes in 
demand and market share.
• Our audience, editorial and content (ACE) 
working group is a key part of knowledge 
sharing.
• Future has invested in additional video 
and social resource, as well as increased 
data capacity, to understand audience 
behaviour on social media platforms and 
engage users wherever they come into 
contact with our brands.
• We ensure that our platforms continue 
to evolve to meet the needs of our new 
audiences.  Updates on our Vanilla 
platform include:
  – Category taxonomy has rolled out on 
most of our legacy Future websites, 
which allows users to navigate our 
content by topic (eg Phones, 
Computing, TVs) rather than content 
type as previously (eg Opinion, News). 
More recently migrated sites (eg via 
acquisitions) have this architecture 
already but it was lacking on older sites.
  – Work has been undertaken to improve 
user experience and performance, 
including new Core Web Vitals 
measurements, to ensure pages load 
faster and respond quickly to user 
interactions, particularly for users with 
slow connections.
  – A new homepage design was rolled  
out for WhoWhatWear’s migration to 
Vanilla, meeting user and advertiser 
expectations for an attractive, premium 
environment.
  – Hawk was improved to meet needs of 
‘fast fashion’, with a leaner version 
(‘Egg’) created for products that are 
likely to be promoted once and sell  
out quickly.
We have also made significant updates to 
the Go.Compare platform, continuing our 
commitment to delivering a robust, 
customer-centric platform that drives 
business growth, improves customer 
retention and provides a scalable 
foundation for future innovations.  
Specifically: 
• Car and Home Rollouts: Successfully 
launched Car and Home products on the 
new platform, providing greater efficiency 
and reduced duplication of effort. 
• Scalable and Resilient Cloud Platform: 
Adopted a cloud-first architecture with 
multi-region capabilities, ensuring high 
availability and supporting future growth.
OUR AUDIENCE
Description
Through regular engagement, the Board 
recognises the evolution of Future’s 
relationship with its audience, which is 
key to shaping the Company’s strategy.
Forms of engagement
• Analysis of our target audience by 
vertical, our activity and our audience 
development strategy was shared with 
the Board, as part of the Board strategy 
session. 
• The CEO’s monthly reports to the Board 
include audience performance updates.  
The Chief Executive also meets with the 
Chair bi-weekly.
• Audience performance is a standing 
agenda item in the ELT, sales and 
business review meetings, which are 
attended by the CEO and the CFO.
• We receive feedback from our audience 
in various ways, including regular 
engagement with subscribers on topics 
such as value-for-money, usage and 
content preferences and user testing 
sessions to gather qualitative feedback, 
observe how users interact with our sites 
and assess overall site effectiveness.
• The Board has a standing invitation to 
attend Future events, where they have 
the opportunity to meet our audience.
Key issues or priorities identified
• Significant differences in audience 
performance across verticals.
• Google rankings on core search terms are 
subject to change.
• Google algorithm updates continue to 
affect performance.
• Execution continues to be key in ensuring 
audience performance.
• Expert content continues to be the driver 
of audience that can be monetised.  
Expertise, authority and trust are still 
critical, whether on Future’s websites or 
elsewhere, such as social platforms.  
Outcomes and impact on principal 
decisions
•Our Growth Acceleration Strategy 
includes investment in expert content, 
with a focus on reviews and videos, to 
deliver the best possible advice and user 
experience to our audiences. 
• Importance of brand strategies covering 
brand purpose and user needs.
• Growth in off-platform audience via 
social media.
• Centralised Login and Account 
Management: Standardised login features 
across products, simplifying user access 
and improving security.
• Consistent User Experience: 
Implemented a unified user experience 
across Car, Home and Van journeys by 
leveraging shared components, giving 
customers a seamless and familiar 
interface across products.
• Enhanced Customer Journey Insights: 
Introduced comprehensive tracking and 
analytics capabilities, allowing us to gather 
detailed insights into customer interactions 
and optimise each touchpoint.
• Accelerated Deployment and Innovation: 
Transitioned from bi-weekly releases to 
multiple daily deployments, enabling 
faster time-to-market and continuous 
delivery of new features.
• Improved Testing and Quality Assurance: 
Automation-first quality approach: over 
5,000 tests, including end-to-end, 
component, and API tests, driving higher 
quality releases and consistency across 
products.
OUR CUSTOMERS  
(INCLUDING ADVERTISERS)
Description
Customers (including advertiser 
relationships and content buyers) are 
fundamental to monetising our content and 
delivering on our strategy.
Forms of engagement
• Regular attendance by our Executive 
Directors and members of the Executive 
Leadership Team and other colleagues, 
both at Future events and at industry 
events, including CES, Cannes, Digiday 
and Givsly.
•Meetings between the Executive Directors 
and our customers, including advertising 
agencies and content buyers.
• Chief Executives and other senior 
members of some of our customers and 
advertising partners presented at our 
Board meeting in New York in July.
• Regular reports on customer and advertiser 
performance by our CEO to the Board.
Key issues or priorities identified
• Continue to promote the Future brand, as 
well as our titles.
• Mitigate the risk of detrimental advertising 
market changes.  For further details, 

Corporate Responsibility
37
Annual Report and Accounts 2024
please refer to the ‘Risks and 
uncertainties’ section on page 47.
• Deliver audience profile and size to 
optimise advertising and ecommerce 
sales.
• Maintain relationships with customers 
who rely less on advertising agencies for 
their advertising decisions.
• Bringing the US business performance to 
parity with our UK business, driving 
significant revenue opportunities.
Outcomes and impact on principal 
decisions
• Our Growth Acceleration Strategy 
includes a focus on, and investment in, US 
digital advertising, as one of its strategic 
priorities.
• We have secured 11 new agreements 
with US agencies over the last 12 months 
and are targeting further agreements in 
the coming months.
• Investment in a new CRM system.
• Investment in livestreams as a format.
OUR PEOPLE
Our colleagues are integral to Future’s 
operations and the successful execution 
of our strategy.  Future employs a range of 
engagement touchpoints to ensure that 
the Board has the necessary insights into 
the employee population and that their 
voice is considered in the Board’s 
decision-making.
Regular Forms of Engagement
• Monthly Town Hall meetings, where the 
Executive Directors update colleagues 
on business performance. There is a 
strong cultural emphasis on embracing 
questions and feedback, where 
colleagues can submit questions 
anonymously or ask them live.  The 
Board are invited to these virtual 
meetings and the recordings are also 
shared with them. 
• Regular all-colleague emails from the 
CEO with business updates and other 
announcements.
• A comprehensive colleague engagement 
survey is run annually to assess employee 
sentiment, gather feedback and create 
action plans to improve the employee 
experience. Listening sessions were 
conducted in addition to the survey, with 
feedback given to the Executive 
Directors. 
• A People & Culture data snapshot is 
shared as part of every Board meeting so 
that there is a numeric view into the 
employee population, including trends 
around the employee lifecycle.
• Nominations Committee session on 
talent and succession planning.
Additional Methods of  
Engagement in FY24
• The Board joined the Executive 
Leadership Team for a strategy day in 
March, followed by a dinner.
• A Women’s Leadership and Networking 
event was held mid-year to create a 
forum to discuss the representation of 
women leaders in our organisation.
• Site visits made by Board members to our 
Bath, New York and London offices to 
engage directly with senior management 
and colleagues from across the business, 
which have included:
  - Live ‘Ask the Board’ Q&A sessions for all 
colleagues in New York in July and in 
Bath in September.
  - A dinner with the New York Senior 
Leadership Team and other key 
managers in July.
• Board members matched as mentors for 
all ELT members.
Key Issues or Priorities Identified
• Recruitment and retention of talent to 
support our growth strategy.  This 
includes ensuring that we are thinking 
globally about how we recruit and retain 
talent, particularly in our US market. 
• People & Culture improvements, 
including updated organisational values 
and the emphasis on a transparent 
culture that communicates effectively.
• Progress on our DE&I strategy and the 
importance of better understanding the 
demographics of our workforce and the 
representation of colleagues in different 
groups.
• Importance of career development, 
particularly for high potential employees.
Outcomes and Impact on  
Principal Decisions
Our Growth Acceleration Strategy 
includes organisational health as one of 
its strategic priorities,  ensuring we 
develop an engaged team with effective 
communication, alignment, systems and 
tools. Updates have included:
• An improved employee engagement rate 
of 73%, as measured by our annual 
colleague engagement survey (a 4-point 
improvement from the year prior).  
Shorter, quarterly pulse surveys have also 
been introduced to allow for more regular 
assessment.
• Update of our company values that serve 
as the framework of how we operate and 
make decisions.
• A new performance management 
process that includes connected goal 
setting at every level of the organisation 
and a new system for rewarding 
performance and results in alignment 
with our values.
• A further developed DE&I strategy, 
including making our recruitment 
process more inclusive, supported by 
unconscious bias training and 
organising listening sessions with 
colleagues who identify as being within 
one or more of the following groups, to 
help us understand their perspectives 
and experiences at Future and to 
identify our challenges and assess 
opportunities for improvement: Women 
& Gender Diverse; Neurodiversity, 
Disability; Pride: LGBTQIA+; Ethnic 
Minority/Diversity.
• Investment in multiple people initiatives, 
such as new data and reporting 
capabilities, investment in compensation 
benchmarking to align with market pay 
rates, a full suite of people management 
training, development and deployment of 
multiple skill-specific training programs 
for employees, investment in hiring tools 
to make our practices more inclusive and 
a new onboarding framework and tools to 
enhance employee experience, among 
other efforts. 
• Feedback informing, amongst other 
things, communication with colleagues, 
development opportunities and action 
planning by the Executive Directors, the 
Executive and Senior Leadership Teams, 
and localised planning by line managers 
across the business.
• A regular review of Future’s leadership 
bench strength for the purposes of 
development and succession planning.  
OUR COMMERCIAL PARTNERS  
AND SUPPLIERS
Description
Our business relies on strong and mutually 
beneficial partner relationships.
Forms of engagement
• Executive Directors’ engagements 
(meetings, conferences) with key 
suppliers and partners.
• Regular CEO meetings with technology 
partners, clients and agencies.

38
Future plc
•Regular meetings with the large 
platform businesses, such as Facebook, 
Google and Snapchat, throughout the 
year.
• We engage and meet regularly with key 
raw material and service providers to 
ensure they understand and align with 
our objectives.
Key issues or priorities identified
• Mitigation and management of social 
and environmental impacts.
•Project design and innovation.
• Effective governance and operations.
•Fair expectation in the delivery of 
projects and prompt payment.
Outcomes and impact on principal 
decisions
• An example of collaboration with our 
key partners was the Board’s approval, 
in November, of a wholesale agreement 
renewal with Smiths News.  
•As well as testing the use of AI in our 
own products and services, we are 
working  with companies in our industry, 
via associations such as the News Media 
Alliance, where Jon Steinberg is on the 
Board, to protect the copyright in our 
content against infringement by third 
parties.
• We continue to monitor developments 
and to work with our key vendors in the 
area of privacy.  
• Regular updates have been provided to 
the Board.
• Future will continue to use the existing 
trading agreements with key agencies, 
while expanding their scope to cover 
any new brands that we own and 
operate.
• Improved understanding and 
management of the risks related to our 
relationships with our partners.
• We have worked closely with our 
various suppliers on reducing 
emissions, as detailed on page 24.
•Board review of Future’s Modern Slavery 
Statement, including report on steps 
taken to identify, address and prevent 
modern slavery in our operations and 
supply chains. 
• Audit and Risk Committee review of the 
Group’s supplier payment practices and 
the procedures in place to safeguard 
both Future and suppliers from fraud. 
REGULATORS
Description
Our Board is committed to ensuring that 
Future’s business is conducted in line with 
all relevant laws and regulations and that we 
operate in an ethical and a responsible way.
Forms of engagement
• Regular engagement of the Chair, Audit 
and Risk Committee Chair and 
Remuneration Committee Chair, as well 
as senior Future employees, in relevant 
stakeholder forums regarding the 
proposals for corporate governance and 
audit reform, including attendance by the 
Audit Committee Chair at a presentation 
by the FRC CEO on the UK Corporate 
Governance Code 2024.
• Briefing on the UK Corporate 
Governance Code 2024 for the Audit and 
Risk Committee.
• Periodic engagement by senior Future 
employees with regulators including the 
FCA, the CMA, IPSO and the ICO.
• Monitoring the impact on Future of 
regulatory changes, including via the FTC 
and ASIC, and relevant court decisions in 
the countries where we operate.
• Engagement with the UK Professional 
Publishers’ Association, the US News 
Media Alliance and the UK Price 
Comparison Association.
Key issues or priorities identified
• The potential impact of artificial 
intelligence (AI) on Future’s business, 
from the perspectives of both providing 
potential additional traffic to our 
properties and of the need to protect our 
rights in our content, as well as potential 
efficiency gains from the use of AI.
• ICO “Reject All” requirement for 
websites.
• Californian court decision on analytical 
tracking tools, which are widely used by 
companies online.  
• Third-party cookie deprecation.
• An ongoing dialogue helps us to maintain 
our high standards of regulatory 
compliance.
• Ongoing Consumer Duty obligations 
related to Go.Compare.
• Ongoing assessment of the 
implementation of the Digital Markets, 
Competition and Consumers Act, 
particularly vis a vis subscriptions.
• Preparation for UK Corporate 
Governance Code 2024.
Outcomes and impact on principal 
decisions
• We are engaging both directly with AI 
providers and via the UK Professional 
Publishers’ Association and the US News 
/ Media Alliance on the AI topic.
• We have been testing the  inclusion of 
first layer “Reject All” options on our 
websites.
• We are working to minimise the impact 
on Future of the Californian court 
decision on analytical tracking tools. 
• Ongoing constructive dialogue with the 
FCA to provide an understanding of our 
strategy, business plans and culture, as 
well as to respond to ad hoc enquiries and 
to report any relevant issues.
• The Go.Compare Board, which includes 
Future plc Executive and Non-Executive 
Directors, receives regular updates on 
Go.Compare’s Consumer Duty 
compliance activities and attests to its 
compliance annually.
• We hold the Federal Trade Commission 
(FTC) approved KidSAFE+ COPPA-
CERTIFIED Seal (US - Children’s Online 
Privacy Protection Act) for our child-
directed The Week Junior US Kids 
website. This is audited annually by 
KidSAFE and involves a report 
submission (and review) to the FTC.
INVESTORS (INDIVIDUAL AND 
INSTITUTIONAL) AND OTHER 
PROVIDERS OF DEBT AND ANALYSTS
Description
Listening to the views of our investors 
(equity and debt) and seeking to address 
their needs and generate value for them 
allows for Future’s long-term sustainable 
success and its contribution to wider 
society.
Forms of engagement
• The CEO and CFSO presented the full 
year results and the interim results and 
took questions from analysts.
• The Chair, CEO and CFSO held regular 
meetings with our largest shareholders.
• The CEO and CFSO held meetings with 
target investors based in the UK, US and 
parts of Europe.
• The CEO and CFSO attended investor 
conferences during the year. These 
included the Berenberg UK conference  
in March 2024 as well as a fireside chat 
with JPM in January 2024 and Investec  
in July 2024.
Corporate
responsibility

Corporate Responsibility
39
Annual Report and Accounts 2024
• The CEO and CFSO held meetings with 
equity sales teams and analysts in 
December 2023 and May 2024. 
• The Board attended the AGM, with an 
opportunity for shareholders to ask 
questions before, during and after the 
meeting.
• The CEO and CFSO held Future’s first 
dedicated debt investor session as part 
of the FY 2023 annual results 
presentations.  This will now become a 
regular feature of our annual and interim 
results presentations.
• The Board received reports on analyst 
consensus, latest shareholder feedback, 
changes in the share register and key 
shareholder engagement activities 
undertaken by the Executive Directors 
and the Director of Investor Relations.
• The Board received updates from the 
Company’s brokers and advisers on 
market performance, bid defence and 
capital structure and on shareholder 
sentiment regarding Future’s 
performance, strategy and dividend policy.
• Board members received analyst reports 
throughout the year as well as end of day 
emails on key announcement days. 
• The Board was kept updated on Future’s 
climate disclosures, its carbon footprint 
and actions being taken to prepare for 
further climate‑related regulations.
• Engagement with environmental, social 
and governance (ESG) ratings agencies 
that many investors and debt providers 
rely on to gauge sustainability credentials.
• Ongoing dialogue with shareholders and 
proxy agencies regarding remuneration.
Key issues or priorities identified
• Strategy and investment priorities.
• Progress and delivery against strategic 
and financial KPIs and targets.
• Capital allocation and leverage.
• Share price performance.
• ESG data and performance. 
• Succession planning across the 
leadership teams and appropriate 
remuneration policy.
Outcomes and impact on  
principal decisions
• Consideration of feedback to inform, 
amongst other things, Future’s long‑term 
strategy, five year plan, dividend policy, 
capital allocation and approach to ESG 
and other governance issues.
• The Board approved the Growth 
Acceleration Strategy, which was 
announced in December, to drive 
adjacent opportunities to generate 
revenue growth and cash generation.
• The Board approved the reorganisation 
of the operating structure into 3 core 
divisions: B2C, Go.Compare and B2B, as 
announced in February.
• Full repayment of the RCF in May.
• Engaged with shareholders on our 
capital allocation, resulting in a return of 
cash through a share buyback, as 
announced in May.
• Announcement of the Board’s intention to 
propose a final dividend of 3.4p for 2024.
• £100m prepayment made on the  
Export Development Guarantee  
facility in February.
Why we engage
Impact on Future
Value created
Our  
audience
We are the platform for creating and distributing 
trusted, specialist content, to build engaged and 
valuable global communities. Our purpose is to 
ignite people’s passions. These communities are 
central to our business and without them we would 
not exist.
Our audience is largely endemic and intent-led.
We reach our audience through our websites, 
email newsletters, social platforms, events and 
subscriptions. We focus on providing trusted, 
specialist content to ensure we meet our 
audience’s different needs.
Strong, specialist communities are a differentiator 
in media. Our diversified business model provides 
us with revenue streams from newsletters, online 
advertising, print and events. It also provides us 
with the opportunity to make a difference, using 
our collective strength to inspire positive change.
Our People
Engagement helps Future attract, retain and 
develop a diverse and talented workforce. We aim 
to be a healthy, high-performing organisation for 
our employees.
Diversity in our people and our thoughts, as well 
as high levels of employee engagement, help us to 
create content that our audience loves, with many 
of our colleagues being part of the communities 
we reach.
Our workforce reflects the communities we 
serve. Our culture is a powerful asset and 
empowers and enables our people to deliver our 
purpose, supported by our values.
Our  
Investors
We place great importance on having constructive 
relationships with all investors and seek to ensure 
that we maintain an appropriate dialogue with them 
on all matters, including strategy, governance and 
remuneration, throughout the year.
Our investors provide access to capital and liquidity 
in our shares. Shareholders are directly consulted 
by the Board on such matters as Remuneration 
Policy and views are sought on key corporate 
activity.
Successful execution of the strategy drives 
strong earnings performance.
Our  
commercial 
partners and  
suppliers
Fostering healthy reciprocal relationships helps 
Future to achieve the greatest all-round value from 
its investments and activities.
Developing mutually beneficial relationships with 
our commercial partners and suppliers and building 
resilience, quality and efficiency across our supply 
chain is a fundamental contributor to our long-term 
sustainability.
Through alignment with our values, continuous 
improvement and an appropriate balancing of 
risk, we build mutual confidence and respect.
Regulators
Constructive engagement aims to ensure we 
maintain a high standard of regulatory compliance, 
while also ensuring new laws that impact our 
business are balanced and proportionate.
Public policy and regulatory frameworks influence 
the markets where we operate.
Considered and expert sector views; delivery 
of policy and regulatory aims on topics such as 
Consumer Duty, AI and Privacy.
Engagement value

(a)  The likely consequences of any  
decision in the long term
Strategic report:
Our business model (page 11)
Chair’s statement (page 9)
Chief Executive’s Q&A (page 16)
Key performance indicators (page 14)
Risk management (page 47)
Viability statement (page 52)
Corporate Governance report:
Chair’s governance statement (page 73)
Board activities (page 80)
Audit and Risk Committee report (85)
(b) Interests of the Group’s employees
Strategic report:
Our business model (page 11)
Responsibility Report (page 21)
Stakeholder engagement (page 36)
Corporate Governance report:
Chair’s governance statement (page 73)
Board activity (page 80)
Audit and Risk Committee report (page 85)
Nomination Committee report (page 82)
Remuneration report:
Remuneration Committee Chair’s statement
(page 92)
Directors’ pay in a wider setting (page 104)
futureplc.com:
Responsibility
Gender pay gap report
(c) Our business relationship 
Fostering the Group’s business relationships 
with suppliers, customers and others
Strategic report:
Our business model (page 11)
Responsibility Committee report (page 21)
Stakeholder engagement (page 36)
Investment (page 13)
Performance (page 43)
Risk management (page 47)
Corporate Governance report:
Board activities (page 80)
Audit and Risk Committee report (page 85)
(d) Impact of the Group’s operations on the 
community and our environment
Strategic report:
Responsibility Report (page 21)
Climate-related financial disclosures (page 54)
futureplc.com:
Responsibility
d) Impact of the Group’s operations on the 
community and our environment
Strategic report:
Responsibility Report (page 21)
Climate-related financial disclosures (page 54)
futureplc.com:
Responsibility
(e) Maintaining our reputation for high 
standards of business conduct
Strategic report:
Responsibility Report (page 21)
Non-financial information statement (page 35)
futureplc.com:
Responsibility
Modern slavery statement
(f) Acting fairly as between members  
of the Group
Strategic report:
Responsibility Report (page 21)
Corporate Governance report:
Chair’s governance statement (page 73)
Directors’ Report (page 89)
The Directors consider that they have 
acted, in good faith, in a way that is most 
likely to promote the success of the 
Company for the benefit of its members 
and stakeholders as a whole, having 
regard (among other matters) to the 
matters set out in Section 172(1)(a-f) of 
the Companies Act 2006.
We have a broad range of stakeholders 
who influence or are affected by our 
day-to-day activities and have varying 
needs and expectations. 
Our aim is to try to ensure that the 
perspectives, insights and opinions of 
stakeholders are understood and taken 
into account when key operational, 
investment or business decisions are 
being made.  This ensures that those 
decisions are more robust and 
sustainable in themselves and support 
Future’s strategic approach of creating 
value for shareholders and society.
This allows the Board to build trust and 
fully understand the potential impacts of 
the decisions it makes on all our 
stakeholders.
To avoid duplication, this statement 
incorporates information from other areas 
of the Annual Report. The Board considers 
that the statement focuses on those risks 
and opportunities that are strategically 
important to Future, consistent with the 
Group’s size and complexity. More 
information on the issues, factors and 
stakeholders that the Board considers 
relevant to complying with Section 172 are 
set out in these other areas of this report:
Section 172(1) Statement
40
Future plc

Corporate Responsibility
41
Annual Report and Accounts 2024
Some of the key decisions considered 
by the Board in FY 2024, and how the 
Board had regard to Section 172(1) 
matters when discussing them, are set 
out below:
Growth Acceleration Strategy
Relevant Section 172(1) decision criteria: 
(a), (b), (c), (d), (e), (f)
Relevant stakeholders: Audience, 
Customers, People, Commercial 
Partners and Suppliers, Investors
Stakeholder Impacts:  The launch of the 
new Growth Acceleration Strategy was 
aimed at building on our strong 
foundations to ensure that the Group is 
well-positioned to capitalise on future 
opportunities in its attractive and 
growing markets.  It includes a two-year 
investment programme of £25m-£30m 
to drive acceleration in a compounding 
model by
 (i)	 growing a highly engaged and 
valuable audience; 
(ii)	 diversifying and increasing revenue 
per user; and 
(iii)	 optimising our portfolio.
Decision:  The Board approved the 
Growth Acceleration Strategy, which has 
the clear aim of ensuring that the Group 
is optimally positioned for future growth 
when the macro backdrop improves.  It 
leverages Future’s inherent strengths, 
strong financial characteristics and 
unique proposition, making active 
investments in targeted areas where the 
Group has clear growth opportunities, for 
the benefit of all stakeholders.  Read 
more about the strategy on page 12.
CFO succession
Relevant Section 172(1) decision criteria: 
(a), (b), (c), (d), (e), (f)
Relevant stakeholders: Audience, 
Customers, People, Commercial 
Partners and Suppliers, Regulators, 
Investors
Stakeholder Impacts:  The appointment 
of a new CFO has an impact on all 
aspects of the Group and therefore on all 
of our stakeholder groups, given their 
responsibility for the financial 
performance of the Group.  The Board 
was conscious of this throughout the 
new CFO selection and appointment 
process.
Decision:  The Board approved the 
appointment of Sharjeel Suleman as 
CFO, who joined on 16 September 2024.  
His industry experience from his roles at 
ITV, in particular driving growth across 
international markets, made him the ideal 
candidate for the role, for the benefit of 
all stakeholders.  Read more about the 
appointment on page 82.
NED appointment
Relevant Section 172(1) decision criteria: 
(a), (b), (c), (d), (e), (f)
Relevant stakeholders: Audience, 
Customers, People, Commercial 
Partners and Suppliers, Regulators, 
Investors
Stakeholder Impacts:  The Non-
Executive Directors perform a key role in 
overseeing and providing guidance and 
constructive challenge to the Executive 
Directors as the organisation seeks to 
deliver long-term value to all 
stakeholders.
Decision:  The Board approved the 
appointment of Ivana Kirkbride as a 
Non-Executive Director with effect from 
15 December 2023.  Ivana brings critical 
experience, including in content-led 
consumer digital media businesses, as 
both an investor, a start-up entrepreneur 
and as an operator at Fortune 50 
companies.  She was also appointed as 
Chair of the Responsibility Committee 
with effect from 1 February 2024.  Read 
more about her appointment on pages 
79 and 82 of the FY 2023 Annual Report.
Share buyback
Relevant Section 172(1) decision criteria: 
(a), (b), (e), (f)
Relevant stakeholders: People, 
Investors
Stakeholder Impacts:  Buying back our 
shares returns cash to our shareholders.  
We completed a £45m share buyback 
programme in January 2024 and we 
announced a further buyback programme 
of up to £45m at the time of our half-year 
results in May 2024.
Decision:  The Board believed that the 
share buyback programme would provide 
greater flexibility to achieve an optimal 
use of cash to deliver value for 
shareholders, which include our people, 
whilst still maintaining a strong balance 
sheet.  The Board keeps the programme 
under review and continues to assess it 
against its capital allocation priorities.
Debt repayment
Relevant Section 172(1) decision criteria: 
(a), (c)
Relevant stakeholders: Investors
Stakeholder Impacts:  With interest 
rates remaining high, the Board is aware 
of the importance of prudent 
management of financing costs.  
Decision:  The Board approved the 
prepayment and cancellation of £100m 
of the Group’s £400m Export 
Development Guarantee (‘EDG’) debt 
facility, which reduced interest costs and 
also facilitated the share buyback 
programme, as the facility is partly 
backed by UK Export Finance (‘UKEF’) 
and therefore requires repayment to 
UKEF pari passu with repayment to 
shareholders.  Following the prepayment 
and cancellation, 100% of the EDG 
facility is hedged via interest rate swaps, 
giving visibility and certainty of financing 
costs for FY 2025.
Designated NED for workforce 
engagement
Relevant Section 172(1) decision criteria:
(b)
Relevant stakeholders: People, 
Regulators
Stakeholder Impacts:  While the 
Company has to date gauged the views 
of, or consulted the workforce in specific 
situations, it did not have a mechanism to 
engage more formally with the 
workforce.  Therefore it did not comply 
with the Corporate Governance Code, 
provision 5.
Decision:  The Board approved the 
appointment of Ivana Kirkbride as the 
Designated Non-Executive Director for 
workforce engagement in September 
2024.  This fits well with Ivana’s role as 
Responsibility Committee Chair and her 
extensive experience of people-led 
organisations.  It also brings the 
Company into compliance with provision 
5 of the Corporate Governance Code. 
Corporate Responsibility
41
Annual Report and Accounts 2024

Contents
Financial
Review.
43 	
 Financial review
47	
 Risks and uncertainties
49 	
 FY 2024 principal risks
52 	
 Longer term viability statement
54 	
 Taskforce on Climate-Related 
Financial Disclosures 
42
Future plc

Financial Review
43
Annual Report and Accounts 2024
The financial review is based primarily 
on a comparison of results for the year 
ended 30 September 2024 with those 
for the year ended 30 September 
2023. Unless otherwise stated, change 
percentages relate to a comparison 
of these two periods. Organic growth 
is defined as the like for like portfolio 
including the impact of closures and new 
launches, but excluding acquisitions 
and disposals made during FY 2024 and 
FY 2023 at constant foreign exchange 
rates. Constant rate is defined as the 
average rate for FY 2024. 
The Directors believe that adjusted 
results provide additional useful 
information on the core operational 
performance of the Group, and review 
the results of the Group on an adjusted 
basis internally. Refer to the Glossary 
section at the end of this document for 
a reconciliation between adjusted and 
statutory results.
Group revenue was flat year-on-year 
actual currency, with a +1% organic 
growth offset by adverse foreign 
exchange. FY 2023 acquisitions which 
have not been acquired for a full financial 
year and FY 2024 disposals and closures 
contributed a net £13.6m (FY 2023: 
£13.7m) of  revenue in the year.
Revenue by geography
UK revenue increased by +6% or 
+£27.4m to £504.0m (FY 2023: 
£476.6m) and accelerated in H2 to +8%. 
The improvement in H2 was driven by 
continued solid growth in Go.Compare 
(H2: +26%, FY: +28%)) combined with a 
return to organic growth in eCommerce 
product and rewards (H2: +50%, FY: 
+5%). Organic digital advertising 
remained under pressure (H2:(16)%, 
FY: (16)%) but was stable half-over-half. 
The UK strong result is driven by a well-
diversified revenue mix, despite a high 
proportion of magazines revenue (37%) 
which are in secular decline. 
US revenue declined by (9)% or £(28.1)
m to £284.2m (FY 2023: £312.3m), 
including the negative impact of foreign 
exchange and from acquisitions made 
in FY 2023. Organic revenue was down 
(6)% in the year but flat in H2. The 
improvement was driven by +2% growth 
in digital advertising in H2 (FY: (5)%).
Revenue by type
Media revenue increased by +£13.6m 
or +3% to £528.5m (FY 2023: £514.9m) 
and up +5%  on an organic basis.
Organic digital advertising revenue 
declined by (8)% due to challenging 
market conditions. While there were 
lower online users year-on-year, we had 
an overall increase in sessions. Notably 
there was an improved trend in H2 which 
was only down (4%) with the US showing 
growth of +2%. During the year our yields 
were stable, as a result of improved 
sales effectiveness and improvement 
in direction of digital advertising 
mix. This demonstrates the Group’s 
ability to deliver valuable audiences to 
advertisers.
Organic affiliate revenue grew by 
+15% during the year and +20% in 
H2, with the very strong continued 
growth in Go.Compare (FY: +28%, 
H2: +26%), combined with a return to 
Revenue
FY 2024
£m
FY2023
£m
YoY Var
Organic 
YoY Var
Advertising & other
78.8
86.9
(9)%
(9)%
eCommerce affiliates
237.2
193.9
+22%
+22%
Media
316.0
280.8
+13%
+13%
Magazines
188.0
195.8
(4)%
(4)%
Total UK
504.0
476.6
+6%
+6%
Advertising & other
146.4
159.1
(8)%
(4)%
eCommerce affiliates
66.1
75.0
(12)%
(10)%
Media
212.5
234.1
(9)%
(6)%
Magazines
71.7
78.2
(8)%
(5)%
Total US
284.2
312.3
(9)%
(6)%
Advertising & other
225.2
246.0
(8)%
(6)%
eCommerce affiliates
303.3
268.9
+13%
+15%
Media
528.5
514.9
+3%
+5%
Magazines
259.7
274.0
(5)%
(5)%
TOTAL REVENUE
788.2
788.9
flat
+1%
Sharjeel Suleman 
Chief Financial Officer
Financial 
Review
Financial Summary
Summary
FY 2024
£m
FY 2023
£m
Revenue
788.2
788.9
Adjusted EBITDA1
239.1
276.8
Adjusted operating profit1
222.2
256.4
Adjusted profit before tax1
191.8
221.3
Operating profit
133.7
174.5
Profit before tax
103.2
138.1
Basic earnings per share (p)
67.2
94.7
Diluted earnings per share (p)
66.8
94.1
Adjusted basic earnings per share (p)1
124.6
141.8
Adjusted diluted earnings per share (p)1
123.9
140.9
1 Adjusted items are a non-GAAP measure. For further details refer to the Glossary section on pages 168 to 173.
Growth Acceleration Strategy delivering good progress
H2 momentum driving the return to organic growth

44
Future plc
growth in H2 of eCommerce products 
and vouchers of +14% (FY: (7)%). This 
performance highlights the benefit of 
having diversified revenue streams. In 
eCommerce products, we have been 
impacted by the wider macroeconomy 
and its impact on consumers. As a 
result there have been fewer views of 
our buying guides. However we have 
seen improving trends in H2, notably on 
average basket size which ended flat 
year-on-year. In our price comparison 
business, performance continued to 
be strong, notably in car and home 
insurance, benefiting from a high volume 
of quotes due to high renewal premia and 
we have continued to make progress on 
our strategy of diversification with 36% 
of the revenue now coming outside of 
car insurance. 
Magazine revenue declined by £(14.3)m 
or (5)% to £259.7m (FY 2023: £274.0m). 
Magazine organic revenue was also 
down (5)% year-on-year. Subscriptions, 
which account for 50% of Magazines 
revenue, experienced a (3)% organic 
decline, mainly in specialist brands, 
with more resilience in premium brands 
driven by favourable pricing. The rest of 
the magazine portfolio was down (6)% 
organically in-line with secular trends.
Revenue by division
Following the Group reorganisation 
announced during FY 2024, going 
forward we will be focussing on revenue 
analysis by division. This structure will be 
fully effective during FY 2025, including 
financial monitoring.
Revenue
FY 2024
FY 2023 Reported 
change
Organic 
change
B2C
523.1
567.1
(8)%
(6)%
Go.Compare
202.7
158.5
+28%
+28%
B2B
62.4
63.3
(1)%
+2%
Total revenue
788.2
788.9
flat
+1%
Revenue for B2C was impacted by the 
challenging digital advertising market, 
as well as lower consumer spend in 
affiliate products. Whilst we continue to 
see secular decline in magazines, which 
is nearly 50% of the B2C division, there 
was an improving trend in H2, with B2C 
declining by (1)% in the second half of 
the year.
Revenue for our price comparison 
business Go.Compare grew +28% in 
the year, with continued strong growth 
in H2 despite challenging comparators. 
This solid performance is driven by 
favourable market conditions and 
effective marketing, combined with 
progress on strategic verticals which 
now represent 36% of Go.Compare’s 
revenue. During the year, Go.Compare 
gained market share and is now #2 in car 
insurance.
Organic revenue in our B2B business 
grew by +2% in the year, with a slowdown 
in H2 to (7)% driven by challenging 
market conditions, notably with 
technology clients offset by volume 
growth from lead generation and email 
newsletters. During the year, we have 
unified our B2B business under one fully 
integrated organisation, from products 
to sales to operations, to drive growth 
opportunities.
Operating profit
Cost of sales including distribution 
costs (see note 3) were up 7% year-on-
year as a result of a change in revenue 
mix. The robust revenue growth in 
Go.Compare includes PPC (pay per 
click) costs, which have been offset 
by lower Magazine cost of sales rates. 
During the year the Group refined its 
policy for allocating costs between 
costs of sales and overheads. This is 
a change in presentation which has 
been applied prospectively. Applying 
the same methodology to prior year 
comparatives would increase cost of 
sales and reduce other administration 
expenses by £5.9m. See note 3 to the 
financial statement for further details.
Other costs have increased by 5% year-
on-year reflecting Growth Acceleration 
Strategy investment, including the 
recruitment of net 112 people during the 
year to drive editorial content output as 
well as US sales capabilities, combined 
with a 5% average pay rise awarded to 
colleagues from January 2024, which 
increased salary and wages costs.
As a result, adjusted operating profit 
margin has declined by (4)ppt to 28% 
(FY 2023: 32%). Being able to deliver a 
margin of 28% despite investment in the 
Growth Acceleration Strategy combined 
with inflationary pressures within wages, 
the largest cost, is a testament to the 
strength of the Group, with a year-on-
year reduction in adjusted operating 
profit by £(34.2)m to £222.2m (FY 
2023: £256.4m), including the negative 
impact of foreign exchange translation. 
The diversified revenue and strong 
financial characteristics of the Group, 
even in a challenging macroeconomic 
environment, have provided clear 
benefits. 
Statutory operating profit decreased 
by £(40.8)m to £133.7m (FY 2023: 
£174.5m) and statutory operating margin 
decreased by (5)ppt to 17% (FY 2023: 
22%), primarily driven by the investment 
in the Growth Acceleration Strategy and 
inflation. 
Earnings per share
Basic earnings per share is calculated 
using the weighted average number 
of ordinary shares in issue during the 
period of 114.4m (FY 2023: 119.8m), the 
decrease reflecting the share buyback 
programmes. 
Earnings per share
FY 2024
FY 2024
pence
pence
FY 2023
FY 2023
pence
pence
Basic earnings per share
67.2
94.7
Adjusted basic earnings per share
124.6
141.8
Diluted earnings per share
66.8
94.1
Adjusted diluted basic earnings 
per share
123.9
140.9
The Glossary section at the end of 
this document provides the definition 
of adjusted earnings per share and a 
reconciliation to reported earnings per 
share on pages 169 and 171. 
Transaction and integration  
related costs
Transaction and integration related costs 
Financial 
Review
Adjusted operating profit and margin
FY 2018  FY 2019  FY 2020 FY 2021
FY 2022 FY 2023 FY 2024
£350.0
£300.0
£250.0
£200.0
£150.0
£100.0
£50.0
£0.0
£m
14%
24%
28%
32%
33%
32%
28%
40%
30%
20%
10%
0%

Financial Review
45
Annual Report and Accounts 2024
of £5.9m incurred in the year reflect 
£3.5m of professional fees to support 
portfolio optimisation across the Group’s 
divisions, £1.6m of post-integration IT 
system costs and associated fees and 
£0.8m of transaction-related legal  fees 
(FY 2023: £5.3m of deal-related fees, 
£2.0m of restructuring costs net of 
£0.8m released following settlement 
of provision for historical legal claims 
recognised on the Dennis opening 
balance sheet, and £0.9m onerous 
property costs).
Exceptional items
Exceptional costs incurred in the year 
include a £4.5m impairment of acquired 
intangible assets following brand 
closures in the year, primarily relating 
to iMore, a brand acquired as part of 
the Mobile Nations acquisition in 2019, 
£1.7m (FY 2023: £0.9m) relating to 
properties which became onerous and 
were treated as exceptional in prior years 
and £0.8m (FY 2023: £6.4m) relating to 
restructuring costs.
Other adjusting items
Amortisation of acquired intangibles 
of £66.7m (FY 2023: £59.4m) includes 
£11.0m accelerated amortisation of 
the Look After My Bills (‘LAMB’) brand 
and customer lists, arising with the 
Go.Compare acquisition. The useful 
economic lives of the LAMB  assets 
were reduced during the year, with the 
revised lives ending on 30 September 
2024, following the cessation of active 
management of the business, which by 
30 September 2024 was closed.
Share-based payment expenses 
relating to equity-settled share awards 
with vesting periods longer than twelve 
months, together with associated social 
security costs, increased by £1.1m to 
£8.9m (FY 2023: £7.8m). Share based 
payment expenses are excluded from 
the adjusted results of the Group as the 
Directors believe they result in a level 
of charge that would distort the user’s 
view of the core trading performance 
of the Group, and include the historical 
one-off all-employee Value Creation 
Plan scheme where a charge is booked 
irrespective of the likelihood of achieving 
the vesting targets.
Net finance costs and refinancing 
Following a review of its committed 
facilities and expected utilisation, the 
Group reduced the commitments on its 
Revolving Credit Facility (‘RCF’) from 
£500.0m to £350.0m on 16 February 
2024 and on its Export Development 
Guarantee (‘EDG’) term facility from 
£400.0m to £300.0m on 29 February 
2024. At 30 September 2024, 53.8% 
(£350.0m of £650.0m) of the Group’s 
facilities remained undrawn  (30 
September 2023: 56.1% (£504.8m of 
£900.0m) undrawn).
Net finance costs decreased to 
£30.5m (FY 2023: £36.4m) which 
includes net external interest payable 
of £25.9m reflecting the reduction in 
the Group’s debt; £3.9m in respect of 
the amortisation of arrangement fees 
relating to the Group’s bank facilities; 
and £0.2m increase in fair value of 
contingent consideration relating to 
the ActualTech acquisition which was 
settled on 31 January 2024. A further 
£1.7m of net interest was recognised in 
relation to lease liabilities.
At 30 September 2024, 100.0% (FY 
2023: 75.9%) of the Group’s variable 
interest rate exposure was hedged,  
via interest rate swap agreements on  
a notional £300.0m (FY 2023: 
£300.0m) of the Group’s EDG term 
facility, at an effective fixed rate of 
6.39% (FY 2023: 7.04%) including 
margin and related fees.
The swaps have been valued based 
on the present value of the estimated 
future cash flows based on observable 
yield curves. An asset and liability both 
equalling £1.4m have been recognised 
on the balance sheet at 30 September 
2024 (30 September 2023: net assets 
of £5.9m) with a corresponding 
decrease in the cash flow hedge 
reserve. 
Taxation 
The tax charge for the year amounted to 
£26.4m (FY 2023: £24.7m), comprising a 
current tax charge of £37.9m (FY 2023: 
£44.3m) and a deferred tax credit of 
£11.5m (FY 2023:charge of £19.6m). The 
current tax charge arises in the UK where 
the standard rate of corporation tax in 
FY 2024 is 25% and in the US where the 
Group pays a blended Federal and State 
tax rate of 28%.
The Group’s FY 2024 adjusted effective 
tax rate was 25.7% (FY 2023: 23.3%). 
The Glossary section at the end of this 
document provides a reconciliation 
between the Group’s adjusted effective 
tax charge and statutory effective tax 
charge, on page 170. The increase in 
rate in FY 2024 reflects the increase in 
the UK rate of corporation tax that took 
effect on 1 April 2023.
The Group’s statutory effective tax 
rate, inclusive of adjustments in respect 
of previous years, has increased to 
25.6% (FY 2023: 17.9%). Excluding the 
adjustments in respect of previous years, 
the FY 2024 statutory tax rate was 
24.1% (FY 2023: 24.9%). The difference 
between the statutory tax rate of 25.6% 
and the adjusted effective tax rate of 
25.7% is attributable to the tax effect 
of a change in provisions related to 
accounting for uncertain tax liabilities, 
offset by prior year adjustments and 
other non-deductible items.
The Group’s net deferred tax liability 
decreased by £13.7m to £93.5m (FY 
2023: £107.2m)mainly as a result of 
the amortisation of acquired intangible 
assets reducing deferred taxliabilities 
and the increase of deferred tax assets 
for other temporary timing differences.
Dividend
The Board is recommending a final 
dividend of 3.4p per share for the year 
ended 30 September 2024 (FY 2023: 
3.4 pence per share), payable on 11 
February 2025 to all shareholders on 
the register at close of business on 17 
January 2025.
Balance sheet
Property, plant and equipment 
decreased by £1.6m to £32.8m in 
the year (FY 2023: £34.4m) primarily 
reflecting depreciation of £6.5m, offset 
by capital expenditure of £5.7m. 
Intangible assets decreased by £125.7m 
to £1,513.7m (FY 2023: £1,639.4m) 
driven by amortisation (£77.1m), 
impairment of acquired intangible 
assets (£4.5m, see note 12 for further 
detail) and impact of foreign exchange 
(£55.2m). This was partially offset by the 
capitalisation of website development 
costs (£11.1m). 
Trade and other receivables 
decreased by £8.2m to £115.3m (FY 
2023: £123.5m) primarily due to an 
improvement in cash collection during 
the year, together with the impact of 
foreign exchange.
Trade and other payables decreased by 
£6.7m to £121.7m (FY 2023: £128.4m) due 
to timing of payments over the year end.
Cash flow and net debt
Net debt at 30 September 2024 was 
£256.5m (FY 2023: £327.2m), driven 
by £93.0m of debt repayments (FY 
2023: £52.3m, including repayment of 

46
Future plc
overdraft and net of arrangement fees) 
as well as a decrease in cash related to 
the share buyback programme which 
concluded in October 2024.
During the year, there was a cash 
inflow from operations of £230.0m 
(FY 2023: £241.0m) reflecting strong 
cash generation. Adjusted operating 
cash inflow was £236.2m (FY 2023: 
£264.5m). A reconciliation of cash 
generated from operations to adjusted 
free cash flow is included in the Glossary 
section at the end of this document.
Other significant movements in cash 
flows include acquisition of own shares 
of £63.1m (FY 2023: £24.5m), lease 
payments of £6.9m (FY 2023: £6.0m) 
and a dividend in the year of £3.9m (FY 
2023: £4.1m). Foreign exchange and 
other movements accounted for the 
balance of cash flows.
Going concern 
The Group remains highly cash 
generative - a consistent feature of 
the Group - with cash generated from 
operations being £230.0m (FY 2023: 
£241.0m). After returning £64.7m (FY 
2023: £17.2m) to shareholders in the year 
through the share buyback programme 
and annual dividend, leverage reduced to 
1.1x (FY 2023: 1.3x) and net debt reduced 
to £256.5m (FY 2023: £327.2m).
The Group has produced forecasts which 
have been overlaid with several severe 
but plausible downside scenarios. These 
scenarios confirm that even in the most 
severe but plausible downside scenarios, 
the Group is able to generate profits and 
positive cash flows.
The scenarios have been modelled 
using the Group’s existing £350m RCF 
(which reduces to £315m in July 2025 
before maturing in July 2026) and the 
£300m UKEF facility (which amortises 
over the next three years, with a final 
bullet payment on expiry in November 
2027). The modelling assumes that the 
RCF remains available throughout the 
assessment period as the intention is 
to refinance the facility well before its 
maturity.  However, the Group has also 
assessed the impact of a dysfunctional 
market, where the Group is unable to 
refinance the RCF before its maturity.
The scenarios modelled are hypothetical 
and purposefully severe with the aim of 
creating outcomes that have the ability 
to threaten the viability of the Group. The 
Group has multiple control measures 
in place to prevent and mitigate the 
scenarios from taking place.
At the year end the Group had net 
current liabilities of £70.3m (FY 2023: 
£7.4m). This is primarily driven by 
subscriptions deferred income. The 
Group has consistently delivered 
adjusted free cash flow conversion of 
around 100% and is forecast to generate 
sufficient cash flows to meet its liabilities 
as they fall due. The increase in net 
current liabilities since 30 September 
2023 includes the impact of £93.0m 
debt repayment and £75.3m in respect 
of the  share buyback programme, which 
reduced cash in the year by £63.1m 
with a £12.2m other financial liability 
recognised on the balance sheet at 30 
September 2024, as well as £20.0m of 
debt becoming due within one year.
After due consideration, the Directors 
have concluded that there is a 
reasonable expectation that the Group 
has adequate resources to continue in 
operational existence for at least twelve 
months from the date of this report. 
For this reason, the Directors continue 
to adopt the going concern basis in 
preparing the consolidated financial 
statements for the FY 2024 results.
Alternative performance measures
Alternative performance measures 
(APMs) are used by the Board to 
assess the Group’s performance, 
providing additional useful information 
for shareholders on the underlying 
performance of the Group. These 
measures are not defined by IFRS and 
are not intended to be a substitute for 
IFRS measures. 
The Group presents adjusted operating 
profit, EBITDA and EPS, which are 
calculated as the statutory reported 
measures stated before charges relating 
to share-based payments (relating 
to equity-settled share awards with 
vesting periods longer than 12 months), 
and associated social security costs, 
transaction and integration related 
costs, exceptional items, amortisation of 
intangible assets arising on acquisitions, 
unwinding of discount on contingent 
consideration and change in fair value 
of contingent consideration, and 
any related tax effects, including the 
UK tax rate change. EPS is used as 
a key performance indicator for the 
Performance Share Plan. 
The table in the Glossary section on page 
173 reconciles the APMs to the statutory 
reported measures.
Conclusion
The Group has delivered results in 
line with expectations, demonstrating 
resilience in a challenging 
macroeconomic environment. The 
Group’s strong cash generation remains 
a consistent feature of the Group’s 
financial characteristics. The Strategic 
Report and the Financial Review are 
approved by the Board of Directors and 
signed on its behalf by:
Sharjeel Suleman 
Chief Financial Officer 
4 December 2024
Financial 
Review
Adjusted free cash flow
£300
£275
£250
£225
£200
£175
£150
£125
£100
£75
£50
£25
£0
£53.7m
£96.0m
£199.3m
£17.4
£267.2m
FY 2018
 FY 2019
 FY 2020
FY 2021
FY 2022
FY 2023
FY 2024
£253.2m
£222.3m
£m

Financial review
47
Annual Report and Accounts 2024
Risks and uncertainties
is required and therefore a cautious 
approach is taken with the advice and 
support of specialists; 
• Areas and activities which the Group 
has no appetite to engage in - where 
these may have an adverse impact 
on our reputation, may threaten the 
security of data and systems or may 
result in harm or detriment to our 
audience, employees, suppliers and 
partners and other key stakeholders. 
The Group’s risk appetite statements 
set out these matters in more detail. 
Risk appetite statements may change 
to reflect the Group’s strategy, 
business performance and to reflect 
developments in both the internal and 
external environments. 
Risk appetite statements are matters 
reserved for the Board and are reviewed 
annually. 
Emerging risks
The Group operates in a number of 
different markets and environments 
and takes a forward-looking and 
proactive approach to the identification 
and evaluation of new and emerging 
risks, which are identified from current 
business activities, acquisitions, 
integration workstreams and through 
developments in the wider environment. 
Developments in 2024 
The overarching risk management 
framework continues to evolve and is 
subject to ongoing oversight from the 
The Group operates in fast-paced 
and dynamic sectors and markets in 
different territories and faces a variety 
of opportunities, risks and challenges 
that may have direct or indirect impacts 
on our ability to deliver value and achieve 
our strategic objectives, which requires 
well-informed and risk-aware decision 
making at all levels in the Group.
The Board has overall responsibility for 
risk management and for determining 
the nature and extent of the principal 
risks the Group is willing to take in 
pursuit of its strategy. Our robust 
approach to the identification and 
evaluation of key risks enables 
us to support the achievement of 
strategic objectives and to address 
the challenges, uncertainties and 
opportunities the Group faces.
Identification of risks, uncertainties 
and opportunities is a fundamental 
part of strategic decision making and 
part of day-to-day management of our 
operations across the Group. 
Risk appetite 
Risk appetite sets out what type and 
how much risk the Group is willing to 
take or not take in pursuit of its strategic 
objectives. This can be summarised as: 
 • Areas and activities where innovation 
and risk-aware decision making is 
encouraged; 
• Areas and activities where compliance 
with legal and regulatory obligations 
Executive Leadership Team (ELT) and 
robust challenge by the Audit and Risk 
Committee and Board. 
 • Formal bi-annual review by the 
Executive Leadership Team of current 
and emerging risks.
 • Specific FCA risk management 
requirements for a distinct approach to 
risk management and risk governance 
within Go.Compare are in place. These 
include ongoing work on the FCA’s 
Consumer Duty principle to ensure 
that good outcomes are delivered for 
GoCompare’s customers. 
 • Dedicated cross-functional integration 
processes in place to identify any 
new or emerging risks arising from 
acquisitions. 
 • Cyber and information security and 
IT operational resilience capabilities 
remain a key area of focus and the 
Group continues to review, update and 
invest in this area.
 • A comprehensive review of the Group’s 
risks has been undertaken in 2024 to 
ensure that the principal risks reflect 
the Group’s stategy and performance. 
This was subject to review, challenge 
and approval by the Executive 
Leadership Team, the Audit and Risk 
Committee and the Board.
 • Work is also underway to ensure 
that the Group’s risk management 
framework takes into account the 
changes to the updated UK Corporate 
Governance Code 2024 in relation to 
risk management and internal control.
Risk Matrix (after mitigation)
Personal data
Regulatory
Economic & geo-political 
Key suppliers and supply chain
People
Third party distribution  platforms
Media market disruption
Cyber and IT
Climate change
Key
Likelihood
Impact on strategy
Low
Medium
High
Low
Medium
High

Three lines of defence
Future has adopted the three lines of defence model for the effective oversight and support of risk management. 
First Line
Operational areas are responsible for day-
to-day identification, management and 
reporting of risks. 
In addition, M&A risks are identified and 
managed through pre-acquisition due 
diligence activities, integration planning and 
weekly project meetings. 
Second Line  
Specialist functions provide support and 
advice to operational areas in areas of risk 
management and control design, which 
include Compliance, Data Protection & 
Privacy, Legal and Information Security.
The second line functions support 
management in ensuring that risks, issues 
and incidents are escalated and reported 
throughout the organisation, including (where 
appropriate) the Audit and Risk Committee 
and the Board. 
Third Line
Internal Audit delivers a risk based 
programme to provide assurance on 
the management of key risks and the 
effectiveness of the control environment. 
Where required, access to internal audit 
utilise the services of specialists when 
conducting certain reviews.
This diagram demonstrates the 
interconnected nature of risks that the Group 
faces. In this example a theoretical Cyber and 
IT risk event has occurred. 
Such an event may require investment in 
additional Cyber and IT controls, could 
result in regulatory scrutiny, censure or fines 
and may also have financial consequences 
such as increased costs to resolve, reduced 
revenue due to reputational damage and 
require additional people resources to 
manage and resolve the event.
A Cyber and IT risk event could also impact 
the Personal data, People and Regulatory 
risks.
This demonstrates not only the potential 
consequences of one risk event on other 
risks the Group is exposed to but also the 
nature of risk response activities across the 
Group.
Effective and co-ordinated risk event 
mitigation activities from across the business 
would be utilised to deliver an effective 
response.
THE BOARD
OVERALL ACCOUNTABILITY
REPORTING AND INFORMATION
OVERSIGHT AND CHALLENGE
FIRST LINE  
OF DEFENCE
THIRD LINE 
OF DEFENCE
INTERNAL AUDIT
SECOND LINE  
OF DEFENCE
Responsibility 
Committee
Remuneration 
Committee
Executive Management Responsibility
Operational Performance and Monitoring
Monthly Business Perfomance Reviews
Weekly and Monthly ELT Meetings
Financial Forecasting and Management 
Compliance & Risk
Legal
Data Protection Officer
Information Security
Internal Control and Policies
THE AUDIT AND RISK COMMITTEE
EXECUTIVE LEADERSHIP TEAM
Risk Cascade Diagram
Executive  
and senior 
management
Incident  
response and  
communication
IT and  
information
security
Privacy 
and 
legal teams
Personal data
Regulatory
People
Cyber and IT
Key
48
Future plc

Financial review
49
Annual Report and Accounts 2024
Future plc	 	
	
FY 2024 principal risks
Personal data
The Group derives its revenue principally through 
the marketing activities and the interaction of 
customers with websites and online publications. 
This includes using digital advertising, 
subscription services and comparison journeys. 
The Group (and the third parties it relies on) is 
required to comply with strict data protection and 
privacy legislation, including the General Data 
Protection Regulation (GDPR )plus equivalent 
laws in other consumer markets, relating to the 
collection and use of personal information and 
places significant transparency and accountability 
on the Group. 
Impact
The collection, storage and use of personal data 
presents a risk of misuse, loss, compromise 
or unauthorised access, which could result in 
reputational damage, regulatory intervention, 
financial penalties in the event of a serious breach 
along with a loss of trust amongst customers and 
partners.
Mitigation
Group Data Protection & Privacy  functions provide 
expert support, best practice and advice across the 
Group. 
Ongoing monitoring of global privacy regulation to 
drive necessary changes within the business.
Contractual provisions to ensure compliance with 
data protection legislation with third parties involved 
in providing or processing data. 
Mandatory training and awareness programmes to 
ensure that colleagues across the Group are aware 
of regulatory requirements and developments. 
Privacy considerations are a key part of acquisition 
and integration activities. 
The Data Steering Committee meets regularly to 
review developments and to set privacy priorities 
and acitvities. 
Governance oversight
The Audit and Risk Committee regularly reviews 
results of internal control reports and the Board 
receives internal corporate governance and 
compliance updates. You can read more about our 
governance framework on pages 76 to 88.
Media market disruption
The Group’s strategic priority is to stay relevant 
for newer generations and newer media models to 
ensure it responds to changes in the way the media 
market operates and changes to how content is 
consumed by readers and users alike.
Impact
Failure to anticipate and respond to market 
disruption and changing content consumer habits 
may affect demand for our products and services 
and our ability to drive long-term growth.
Increased privacy standards across the advertising 
ecosystem including Google’s approach to third 
party cookie consent may also impact the Group’s 
activities.
Mitigation
The Group’s Growth Acceleration Strategy (GAS) 
is a two-year investment program aimed to drive 
further accelerated media revenue growth through 
optimisation of the Group’s brand portfolio between 
Hero, Halo and Cash Generators and organisation 
of the Group into three distinct divisions - B2C, 
Go.Compare and B2B.
Segmentation of the Group’s portfolio into Hero 
brands, Halo brands and Cash Generators to target 
investment, actions and priorities.
Social monetisation through branded content 
creation of branded content for advertisers, which is 
distributed through the Group’s brand social media 
channels.
Investment in off-platform audience to grow email 
advertising channels and subscriptions revenue.
Development of alternative solutions to address 
changes in the use of third-party cookies.
Governance oversight
The Chief Executive provides the Board with regular 
updates on market and competitor activity. You 
can also read more about our Business Model in the 
Strategic Report on page 11. 
Economic and geo-political 
Group performance could be adversely impacted 
by factors beyond our control such as the 
economic conditions in key markets and political 
uncertainty. 
The macroeconomic climate and continued 
uncertainty surrounding the impact of interest rates, 
inflation, energy costs, events in the Middle East, 
war in Ukraine and the US political landscape could 
lead to reduced consumer spending and a related 
downturn in advertising.
Impact
An economic downturn, fiscal policy changes or 
unexpected developments linked to worsening 
economic conditions may have a negative impact on 
revenue and profit.
Mitigation
The Group is diverse geographically and continues 
to grow the diversity of its revenue segments, which 
provides resilience to economic shocks in any 
particular country or region. 
Continuous monitoring of macroeconomic 
developments and market conditions.
The Group is a market leader in many sectors in 
which it operates, which provides resilience in tough 
economic conditions.
Governance oversight
Consideration of  the impact of the macroeconomic 
environment at the annual  Board strategy meeting. 
You can also read more about this in the Strategic 
Report starting on page 4.
Key    	
      Risk movement relative to prior year	
New Principal Risk

50
Future plc
Key    	
      Risk movement relative to prior year	
New Principal Risk
People
Our future success will depend upon our continued 
ability to identify, hire, develop, motivate and 
retain highly skilled individuals in both the UK and 
US, at executive board and leadership levels and in 
our senior management and technical teams. 
The Group has a senior management team that has 
a strong track record of innovation, scaling media 
groups and creating value.
Impact
Lack of skilled, experienced and motivated people 
at executive board level and throughout the wider 
group may lead to an inability to deliver on strategy 
and business and financial performance targets.
Mitigation
Continued strengthening of the Executive 
Leadership Team (ELT) to reflect the evolution of 
geographic location and sectors in which the Group 
operates.
A key part of the Group’s Growth Acceleration 
Strategy is to invest in organisational health to 
ensure the workforce has the tools to perform 
to the best of its abilities to build a world-class 
organisation that can drive the acceleration of 
revenue growth.
Operational leadership and FCA expertise has been 
expanded with the GoCo acquisition. 
Ongoing reviews of salary and reward packages and 
employee benefits to ensure the Group remains an 
attractive place to work.
Skilled executive and senior leadership teams with 
experience in content creation across brands and 
verticals.
Regular review of and changes to reward packages 
at all levels.
Varied approach to talent acquisition.
Flexible and evolutionary approach to working 
practices and environments.
Employee engagement activities, including surveys, 
workshops and listening sessions, and peer 
benchmarking analysis , which have identified a 
number of areas for action and change.
Reviews of salary and reward packages and 
employee benefits at all levels to retain and attract 
talent.
Governance oversight
The Board, Nomination Committee and 
Remuneration Committee receive regular reports 
on reward and people-related matters.
The Nomination Committee regularly reviews Board 
succession planning and the Board receives updates 
on senior talent management programmes. You 
can read more about the work of the Nomination 
Committee on pages 82-84.
Cyber & IT 
 
The Group relies on high-performing and resilient 
IT solutions and infrastructure  to support systems 
and data science solutions that meet customer 
and partner expectations for experience, use 
and device of choice. These include content 
management, e-Commerce advertising, CRM 
systems and datastores.
The Group is dependent upon its websites and 
underlying tracking technology to generate income.  
Outages, poor performance may result in reduced 
revenue and loss of audience to competitors.
Impact
Disruption, poor performance or unavailability 
of key IT solutions may result in an inability 
to produce content and to provide first-class 
customer experience and support e-Commerce 
and advertising activities may result in an inability to 
meet business performance and financial targets.
A cyber security incident could result in interruption 
to trading, damage to reputation, regulatory 
scrutiny and censure along with increased costs and 
resources to manage and mitigate incidents.
Mitigation
Proactive monitoring of the cyber threat landscape 
is led by the Information Security team. 
Specialist reviews of information security, IT 
resilience and business continuity  capabilities to 
benchmark against best practice.
Business continuity arrangements in place for 
websites and office systems.
Cyber threat monitoring, detection, prevention 
and response capabilities, which are reviewed and 
upgraded regularly. 
Ongoing vulnerability assessment programme in 
place. 
Dedicated IT teams in place consisting of 
Technology & Engineering and Ops & IT, reporting 
to the Group Chief Technology Officer, who is a 
member of the Executive Leadership Team (ELT).
Network redundancy and resilience (multiple 
network connections) built into all locations 
including data centres. Resilient links and 
connectivity across colocation sites, offices and 
the cloud.
Data centre infrastructure in place with geographical 
failover capabilities for greater resilience. 
Full backup capabilities in place for key systems. 
Governance oversight
The Board receives updates and reports from 
the CEO and CTO on IT related matters, including 
budgets and ongoing delivery of key projects and 
initiatives.
Key suppliers & supply chain
Certain third parties are critical to the operations 
of our businesses. 
Key third parties include:
Printers and paper suppliers 
Magazine wholesalers and hauliers 
Data centre and cloud service providers 
High performing technology and data science 
solutions 
Impact
A failure of one of our critical third parties may cause 
disruption to business operations, impact our ability 
to deliver products and services, meet the needs 
of our customers and result in financial loss. The 
reputation of our businesses may be damaged by 
poor performance or a regulatory breach by critical 
third parties. 
Mitigation
Robust continuity arrangements are in place for 
disruption to key third parties. 
Print options and contingency plans are regularly 
assessed.
Ongoing monitoring, review and assessment of 
contingency options in magazine production, 
distribution and fulfilment supply chains. 
Financial stability checks on key third-party service 
providers and suppliers. 
Contingency plans in place to switch to alternative 
networks should a failure occur by wholesalers. 
Multiple data centres to provide resilience in key 
services and avoid unplanned downtime or service 
disruption. 
Operational and financial due diligence is 
undertaken for any new key suppliers or material 
changes. 
Contracts, service levels and outputs are closely 
managed on an on-going basis for key third party 
services. 
Governance oversight
The Board receives regular updates and information 
about key third-party service providers from 
executive management, which highlight any 
emerging issues and mitigation strategies in place. 
You can also read more about our Business Model 
and how our business is diversified in the Strategic 
Report on page 11.

Financial review
51
Annual Report and Accounts 2024
Climate change 
 
The Group’s activities, supply chains and 
customers may be impacted by climate change, 
extreme weather events and physical changes 
caused by climate change.
There are also increasing expectations from 
governments, regulators, customers, suppliers 
and partners to ensure that the Group operates 
in a responsible and sustainable way to minimise 
environmental harm and reduce carbon emissions.
Impact
A failure to respond to climate change and the 
climate-related expectations of key stakeholders 
may lead to negative impact on the Group’s 
reputation, business and financial performance.
Mitigation
Our Future, Our Responsibility strategy established 
in place, comprising of four pillars:
Climate
Focused on carbon footprint reduction.
Culture
Focused on DE&I, talent attraction, retention and 
development and employee engagement and 
well-being.
Community
Focused on delivering social impact in areas 
local to our office locations and the part played in 
championing a safer internet.
Content
Editorial standards and responsible content.
Information about each of these pillars can be found 
in the Responsibility section starting on page 20.
The Board has ultimate responsibility for ESG 
governance, including the Group’s approach to 
climate change including  approving the Group’s 
TCFD disclosures as part of the Annual Report and 
Accounts process.
For more information about the risks and 
opportunities we have identified specifically 
in relation to climate change and as part of our 
climate-related risks and opportunities starting on 
page 54.
Governance oversight
The Board, Responsibility Committee and Audit 
& Risk Committee receive regular updates on 
TCFD, ESG and the four pillars of the Group’s 
Responsibility strategy, which are Climate, Culture, 
Community and Content.
Regulatory 
The Group operates in a number of  regulated 
markets (insurance, lending, mortgages, energy 
and home communications) in the UK .  
This also includes ensuring that Go.Compare 
complies with FCA the FCA’s Consumer Duty and 
should:
Be open and honest.
Avoid causing foreseeable harm to customers.
Support customers in pursuing their financial goals.
Failure to comply with existing or adapt to changes 
in future legal and regulatory requirements may 
have a fundamental impact on the Group’s business 
model, leading to reputational damage and a failure 
to meet financial and operational targets.  
Impact
Failure to comply with existing or adapt to changes 
in future legal and regulatory requirements may 
have a fundamental impact on the Group’s business 
model, leading to reputational damage and a failure 
to meet financial and operational targets. 
Mitigation
In-house Compliance team provide ongoing 
support and advice on regulatory developments, 
marketing campaigns, product and journey 
development and changes and associated content 
updates. 
Comprehensive regulatory training and 
development for board members, senior 
management and employees.
Outsourced internal audit programme to provide 
assurance on compliance with key regulatory 
requirements.
Distinct and separate governance approach for 
Go.Compare to ensure that FCA expectations and 
requirements are adhered to.
Consumer Duty steering group in place to support 
and drive good outcomes for customers.
A cross functional Product Governance working 
stream is in place, which is focused on product 
governance and fair value reviews. 
Annual Consumer Duty attestation process in place 
to drive actions.
Governance oversight
Regular reviews and updates on Consumer Duty 
developments and broader regulatory change are 
presented to the Go.Compare Board and the Audit 
and Risk Committee.
Future plc
Third-party distribution platforms 
The Group depends on its ability to market, 
distribute and monetise content through search 
engines and social media platforms. These 
platforms could decide not to market or distribute 
some or all of our products and services, change 
their terms and conditions of use at any time and/ 
or significantly increase fees.
The emergence of AI may also have an impact in the 
way in which audiences interact with the Group’s 
content and subsequent traffic to advertisers on the 
Group’s digital publications.
Impact 
The Group is exposed to volatility in audience 
numbers generated through third-party distribution 
platforms and the underlying challenges in 
consumer appetite, advertiser and affiliate spending 
appetite, which may impact the digital advertising 
market.
Changes in algorithms and strategies of tech giants 
could materially impact traffic and media revenues. 
Mitigation
Audience development team to embed best 
practice within its editorial and technical teams. 
Continuous investment in the creation of expert 
quality content to meet the changing needs of 
audiences and advertising partners.
Ongoing monitoring of algorithm updates to identify 
any impact on audiences.
Investment in our online platforms to provide a 
secure environment with a strong user experience 
that meets the requirements of IAB online 
advertising standards and  Google Core Web Vitals.
Considerable expertise in distributing and 
monetising content across a broader group of 
digital platforms with which the Group has strong 
partnerships. 
The Group continues to diversify its operations into 
brand-centric email marketing and newsletters and 
video content to respond to audiences searching for 
and consuming content on social media platforms.
AI working group established to understand 
challenges and opportunities. 
Lobbying activities are being explored to ensure the 
Group is in a position to influence regulatory and 
governmental developments.
Continued focus on and investment in the Group’s 
brands to continue to create trust and expert 
content for ourwith consumers.
Diversifying our source of audiences to platforms 
that are less exposed to Search and AI (email 
newsletters, social platforms).
Governance oversight
Annual Go.Compare Board Consumer Duty 
attestation process in place to drive and prioritise 
actions.

	
- consumer direct monetisation: 
While digital subscriptions provide 
predictable, repeatable revenue from 
print magazines, as a whole, are in 
secular decline making longer-term 
forecasting less relevant;
	
- eCommerce affiliate represents 
point-in-time purchases and is 
impacted by changing consumer 
confidence and shopping habits; and
	
- price comparison is a dynamic 
and competitive market, making 
forecasting consumer awareness and 
engagement with the Go.Compare 
brand difficult beyond a three-year 
period.
• technology in the media industry 
continues to evolve rapidly, adapting 
to new trends in how content and 
advertising are consumed
• the Group’s business model does not 
rely heavily on fixed capital, long-term 
contracts, or fixed external financing 
arrangements that would require a 
longer-term horizon assessment  
or returns.
Assessing the Group’s viability 
This process includes an annual review 
of the ongoing plan, led by the Group’s 
Executive Directors. The latest updates 
to the plan were finalised in December 
2024. The base case financial projections 
start with the Group’s 2025 budget and 
look ahead over the assessment period 
to include an expected level of growth. 
The Group’s funding position is also 
considered, with focus on the ongoing 
compliance with the covenants attached 
to the Group’s external debt.
The viability of the Group has been 
assessed, taking into account the Group’s 
strong financial position, including 
external funding in place over the 
assessment period, and after modelling 
the impact of certain scenarios arising 
from the principal risks, which have the 
greatest potential impact on viability in 
that period.
The Group remains highly cash 
generative - a consistent feature of 
the Group - with cash generated from 
operations being £230.0m (FY 2023: 
£241.0m). After returning £68.6m (FY 
2023: £28.6m) to shareholders in the year 
through the share buyback programme 
and annual dividend, leverage reduced to 
1.1x (FY 2023: 1.3x) and net debt reduced 
to £256.5m (FY 2023: £327.2m).
A number of scenarios have been 
modelled, considered severe but 
Assessing the Group’s longer term 
prospects and viability
The Directors have based their 
assessment of viability on the Group’s 
current strategy, which is outlined in 
pages 12-17. The Group’s prospects and 
risks are continually assessed through:
• Strategy days held twice a year to 
oversee the delivery of the Strategy and 
consider changes or new initiatives to 
further improve the Group’s Strategy.  
Ad-hoc topics on aspects of the strategy 
are covered at Board meetings.
• The Board receiving regular updates on 
the operational and financial position of 
the business. It also receives updates 
on the impact of our actions on our 
stakeholders and other topics that are 
relevant to Future’s business.
•  The Board receiving regular updates 
on the Groups approach to risk and 
performing a robust assessment of 
the principal and emerging risks twice 
a year. As part of the assessment of 
prospects and risks, the Board routinely 
receives briefings and considers 
topics related to audience trends, the 
advertising market and developments 
in the content and insurance markets. 
It is also kept informed of Future’s 
resilience to environmental and 
climate related risks and technological 
advancements including in  the area of 
Artificial Intelligence (AI).
•  Its annual long-term detailed planning 
process which considers profitability, 
the Group’s cash flows, committed 
facilities, liquidity and forecast funding 
requirements over the next three years. 
This exercise is completed annually 
and was signed off by the Board in 
July 2024. As part of this the Board 
considers the appropriateness of key 
assumptions, taking into account the 
external environment and the Group’s 
strategy.
Assessment period
The Directors consider a three-year 
period, to September 2027, the most 
appropriate for the Group’s Viability 
Statement as:
•  this aligns with Future’s long-range 
financial and strategic planning cycle
• visibility over the Group’s revenue 
streams is short term:
	
- advertising spend remains cyclical 
and closely linked to global economic 
growth and is impacted by the 
macroeconomic environment;
plausible, that encompass these 
identified risks. Whilst each of the risks 
on pages 49 to 51 has a potential impact 
and has been considered as part of the 
assessment, only those that represent 
severe but plausible scenarios were 
selected for modelling. None of these 
scenarios individually threaten the 
viability of the Group. The scenarios have 
been run both individually and with 2) and 
3) combined (as the combination of all 
downside scenarios occurring at once is 
considered to be remote).
Assumptions applied
For the viability modelling, we have 
assumed:
• EBITDA impacts from the scenarios 
flow through to cash in full except for 
tax savings at the Group’s ETR.
• No acquisitions are made during the 
assessment period, in line with ‘Base 
case’ scenario.
• Dividends are maintained throughout 
the assessment period, growing in line 
with our dividend policy.
• The Growth Acceleration Plan 
continues as forecast.
The scenarios have been modelled using 
the Group’s existing £350m RCF (which 
matures in July 2026) and the £300m 
UKEF facility (which amortises over 
the next three years, with a final bullet 
payment on expiry in November 2027).  
We have assumed that the RCF remains 
available throughout the assessment 
period as the intention is to refinance the 
facility well before its maturity.  However, 
we have also assessed the impact of a 
dysfunctional market, where the Group 
is unable to refinance the RCF before  
its maturity.
The scenarios above are hypothetical 
and purposefully severe with the aim of 
creating outcomes that have the ability 
to threaten the viability of the Group. The 
Group has multiple control measures 
in place to prevent and mitigate the 
scenarios from taking place.
Although each of the downside (and 
the combined) scenarios result in 
increased leverage the Group maintains 
headroom over the existing bank 
facilities and covenants at all testing 
points (even where none of the various 
options available to the Group to 
maintain liquidity, such as reducing any 
non-essential capital and operating 
expenditure as well as not paying 
dividends, are utilised). The results of 
the above stress testing showed that the 
Longer term  
viability statement
52
Future plc

Group would be able to withstand the 
impact of these scenarios occurring over 
the assessment period.
The exercise undertaken indicates that 
the Group is extremely diversified and 
very resilient to a number of extreme 
but plausible downside scenarios.  The 
Directors also reviewed the results 
of a reverse stress test, which was 
undertaken to illustrate the scenario 
required to exhaust cash balances or 
breach covenants within three years.  
This identified that it would require cash 
flow to reduce by 72% in total across 
FY 2025 and FY 2026 for the Group to 
breach its interest cover covenant limits 
in FY 2026. The Directors consider such 
a large reduction to be extremely unlikely 
and would contradict the Group’s 
underlying track record and success of 
the business model.  
Potential mitigants
While the scenario modelling 
incorporates controllable actions, it does 
not account for additional mitigating 
actions the Board could undertake to 
offset the impacts of such a reduction in 
cash flow, such as reducing operational 
and capital expenditure or a disposal 
of part of the portfolio. In the event of 
a disposal, the Group would be using a 
share of the proceeds to pay down debt, 
giving further optionality and flexibility to 
the Group.
Viability statement
Based on these severe but plausible 
scenarios, the Directors have a 
reasonable expectation that the 
Company will continue in operation and 
meet its liabilities as they fall due over 
the three-year period considered.
Scenario
Associated Principal Risk(s)
Description
1) Data security  
breach
1. Personal data; and
6. Cyber and IT
The Company is subject to a cyber-attack that results in a serious data breach, critical systems 
outage, and loss of business and customer data. This results in a significant loss of reputation 
among customers, a material reduction in Media revenues and additional IT costs while the breach 
is rectified. The breach of customer data would also result in the most significant monetary penalty 
being applied by the Information Commissioner’s Office (the higher of £17.5 million or 4% of the 
total annual worldwide turnover in the preceding financial year). Given the inherent uncertainty of 
total quantum, this test is purposely severe as a stress test for the Group.
Total EBITDA impact of £208.4m (£134.6m in FY 2025, £50.6m in FY 2026 and £23.2m in FY 2027).
2) Significant  
Media revenue 
reduction
2. Media market disruption;
5. People;
7. Third party distribution platforms; and
8. Climate change
This scenario assumes a significant reduction in digital advertising revenues and eCommerce 
(net of direct cost reductions) compared to the three year plan. This could be from a change in 
consumer habits and/or changes in algorithms and strategies of tech giants which could materially 
impact traffic and media revenues, together with the impact of failing to meet our level 3 emission 
requirements. The scenario also assumes no bonus payment in any of the next three years.
Total EBITDA impact of £245.4m (£60.6m in FY 2025, £88.2m in FY 2026 and £96.6m in FY 2027).
3) Significant  
change in  
external 
environment 
3.  Economic & geo-political uncertainty
4. Key suppliers and supply chain;
5. people; and
7. Reliance on third party distribution platforms
This assumes a reduction in Advertising and Magazine revenues as well as  a print margin decline 
and extended collection days and an overseas third party distributor going bankrupt, resulting in bad 
debt exposure and supply disruption.  The scenario also assumes no bonus payment in any of the 
next three years.
Total EBITDA impact of £236.1m (£76.0m in FY 2025, £78.4m in FY 2026 and £82.3m in FY 2027).
4) Combined 
scenario
2. Media market disruption;
3. Economic and geo-political;
4. Key suppliers & supply chain;
5. People;
7. Third-party distribution platforms; and
8. Climate change
This scenario assumes a combination of scenarios 2 and 3 above occurring simultaneously.  Where 
there is overlap between the individual scenarios, we removed the duplication but left the worst-
case position, as such the total impacts are not additive with respect to the individual scenarios.
Total EBITDA impact of £362.6m (£109.3m in FY 2025, £122.6m in FY 2026 and £130.7m in FY 
2027).
5) Combined 
scenario
2. Media market disruption and changing 
consumer habits;
3. Economic and geo-political;
4. Key suppliers & supply chain;
5. People;
7. Third-party distribution platforms; and
8. Climate change
This scenario assumes a combination of scenarios 2 to 4 above occurring simultaneously.  Where 
there is overlap between the individual scenarios, we removed the duplication but left the worst-
case position, as such the total impacts are not additive with respect to the individual scenarios.
Total EBITDA impact of £385.4m (£133.3m in FY 2025, £122.2m in FY 2026 and £129.9m in FY 
2027).
Financial review
53
Annual Report and Accounts 2024

Task Force On 
Climate-Related 
Financial Disclosures
Climate-Related Risks  
and Opportunities
This report sets out Future’s climate-
related financial disclosures, current 
approach and future commitments, 
consistent with the Task Force on 
Climate-related Financial Disclosures 
(TCFD) recommended disclosures, in 
compliance with The Financial Conduct 
Authority (FCA) UKLR 6.6.6R and the 
Companies (Strategic Report) (Climate-
related Financial Disclosure) 
Regulations 2022. 
Future’s ESG Strategy, Our Future, Our 
Responsibility (see pages 21-34), sets 
out our commitments on wider ESG 
issues, with Pillar 1: Climate containing 
our climate commitments. This includes 
an ambition to reduce our Greenhouse 
Gas (GHG) emissions by 42% by FY 2030 
and by 90% by FY 2050. We plan to 
mitigate the remaining 10% GHG 
emissions by “neutralising” through 
carbon removals. Pillar 4: Content 
includes how Future enables its readers 
and communities to take climate action, 
for example at home or through the 
products they buy.
We carried out a considerable work 
programme during FY 2023 to better 
understand the climate-related risks and 
opportunities that could impact our 
business, as well as the resilience of our 
strategy under different climate 
scenarios. This was overseen by the 
Board, Audit and Risk Committee and  
Executive Leadership Team, and 
managed by the Responsibility 
Committee (see Corporate Governance 
section on page 56). We have continued 
to integrate climate change into our 
overall risk management processes and 
determined metrics to track performance 
and set targets (see page 69). 
Following this work, as disclosed in more 
detail in the following sections, we are 
now compliant with all 11 of the 11 TCFD 
recommended disclosures. We are 
disclosing our Scope 3 emissions (FY 
2023 data) for the second time in FY 
2024 as our best estimate at this point in 
time (see page 26). During FY 2024 we 
have further defined the metrics that we 
will use to measure the impact of 
physical risks.
We will continue to improve our 
disclosures over time as indicated within 
this report and as best practice develops. 
In FY 2025 we plan to renew our climate 
scenario analysis based on the latest 
climate science. 
Climate change and 
how we are responding 
to the risks and 
opportunities that it 
poses is important to 
our stakeholders (Our 
Audience, People, 
Investors, Commercial 
Partners and Suppliers 
and Regulators).
54
Future plc

Financial review
55
Annual Report and Accounts 2024
TCFD disclosure framework
The table below summarises how Future has aligned its action on climate change to the four TCFD thematic areas, signposting where disclosures are 
consistent with the recommended TCFD disclosure requirements, and describing our areas of focus for FY 2025.
Disclosure is consistent with recommended 
TCFD and CFD requirements
Disclosure is not consistent with recommended TCFD 
requirements, with focus on further improvements in FY 2025
TCFD thematic area
TCFD recommended 
disclosures
Relevant section within this report
Timeline
Governance
Disclose the organisation’s 
governance around 
climate-related issues and 
opportunities.
(a) Describe the Board’s oversight 
of climate-related risks and 
opportunities.
(a) Board oversight of climate-related 
risks and opportunities (CFD A)’ section, 
page 56.
The Responsibility Committee will continue 
its oversight of climate-related risks and 
opportunities, with regard to the latest 
guidance and recommendations.
(b) Describe management’s role in 
assessing and managing climate-
related risks and opportunities.
(b) Management’s role in assessing and 
managing climate-related risks and 
opportunities’ section, page 56.
Risk management
Disclose how the organisation 
identifies, assesses and 
manages climate-related risks.
(a) Describe the organisation’s 
processes for identifying and 
assessing climate-related risks.
(a) Our processes for identifying and 
assessing climate-related risks (CFD B)’  
section, page 58.
Work will be undertaken to further integrate 
climate-related risks into Future’s overall 
risk management processes, including by 
embedding the most material risks within 
the Group’s principal risk register. 
(b) Describe the organisation’s 
process for managing climate-
related risks.
(b) Our processes for managing climate-
related risks’ section, page 62.
(c) Describe how processes for 
identifying and managing climate‐
related risks are integrated into 
the organisation’s overall risk 
management.
(c) How our processes for identifying, 
assessing and managing climate-related 
risks are integrated into our organisation’s 
overall risk management (CFD C)’ section, 
page 62.
Strategy
Disclose the actual and 
potential impacts of climate-
related risks and opportunities 
on the organisation’s business, 
strategy and financial planning 
where such information is
material.
(a) Describe the climate-related 
risks and opportunities the 
organisation has identified over 
the short, medium and long term.
(a) The climate-related risks and the 
opportunities we have identified over 
the short, medium and long term (CFD D) 
section, pages 63-68.
Future will continue to assess the impact 
of climate-related risks and opportunities 
on our strategy, with the aim of improving 
resilience to material risks faced and 
capitalising on opportunities, for example 
delivering on our target of reducing GHG 
emissions by 42% by FY 2030 - see further 
detail on page 70. We also aim to increase 
our coverage of climate-related editorial 
content and further reduce our emissions 
from digital advertising, in line with the 
targets set on page 70.
(b) Describe the impact of climate-
related risks and opportunities 
on the organisation’s business 
strategy and financial planning.
(b) The impact of climate-related risks 
and opportunities on our organisation’s 
businesses, strategy, and financial planning 
(CFD E)’ section, pages 63-68.
(c) Describe the resilience of the 
organisation’s strategy, taking into 
consideration different climate-
related scenarios, including a 20 or 
lower scenario.
(c) The resilience of our strategy, taking 
into consideration different scenarios, 
including a 20 or lower scenario (CFD F)’ 
section, pages 58-61.
Metrics & targets
Disclose the metrics used to 
assess and manage  relevant 
climate-related risks and  
opportunities where such 
information is material.
(a) Disclose the metrics used 
to assess and manage relevant 
climate-related risks and 
opportunities where such 
information is material.
(a) Metrics used by our organisation 
to assess climate-related risks and 
opportunities in line with our strategy and 
risk management process (CFD H)’ section, 
page 69.
Future’s Scope 1 and 2 emissions are 
disclosed on page 26, within  the Corporate 
Responsibility Report.
We calculated our Scope 3 emissions for 
the second time in FY 2024. The data is 
from FY 2023 because our suppliers collate 
a significant share of the underlying data 
(particularly relating to the physical supply 
chain of our magazines) on a calendar year 
basis. 
The basis of calculation is the GHG Protocol 
Corporate Value Chain (Scope 3) Accounting 
and Reporting Standard, and we have 
identified which of the 15 categories are 
relevant for Future and collated the relevant 
data. We have published our latest view of 
our Scope 3 emissions (FY 2023 data) on 
page 26 of the Responsibility Report.
(b) Disclose Scope 1, Scope 2 and 
if appropriate Scope 3 greenhouse 
gas (GHG) emissions, and the 
related risks.
(b) Our organisation’s Scope 1, Scope 2 and 
Scope 3 Greenhouse Gas (GHG) emissions, 
page 26, and the related risks’ section, 
pages 63-66.
Responsibility Report, pages 21-34.
(c) Describe the targets used 
by the organisation to manage 
climate-related risks and 
opportunities and performance 
against targets.
(c) The targets we are using to manage 
climate-related risks and opportunities 
and performance against targets (CFD G)’ 
section, page 70.
We have aligned our targets in accordance 
with SBTi guidelines, but not submitted 
them.
Progress is being tracked against Future’s 
target of reducing our GHG emissions by 
42% by FY 2030 and by 90% by FY 2050 
(see page 27).

56
Future plc
Board
The Board has ultimate responsibility for 
ESG Governance, including the Group’s 
approach to climate change.  
The Our Future, Our Responsibility ESG 
strategy was considered and adopted 
by the Board in December 2021. The 
Board receives updates at least twice 
a year from the Director of ESG on 
performance against the ESG Strategy, 
including the Group’s actions to mitigate 
its carbon emissions. This is how the 
Board monitors progress against 
climate-related targets.
Progress to date against our targets and 
Carbon Reduction Pathway (described 
in the Corporate Responsibility section 
on page 27) was reviewed and discussed 
at the Board meetings in February, May, 
July and September 2024.  
Climate-related risks have been 
considered as part of the Group’s FY 
2025 budget process and three year 
plan review, for example, the Board 
considered the importance of climate 
risk on location strategy. None of the 
risks identified have a material impact on 
the business in the short-term.
The Board has ultimate responsibility for 
the Group’s risk control environment, 
including annual review of the Risk 
Register at its September meeting.  
The Risk Register is signed off by the 
CFO (Sharjeel Suleman) and CEO  
(Jon Steinberg).
Future is a low-capital expenditure 
business, therefore decisions made 
regarding capital expenditure would not 
have a significant impact on our climate 
strategy and have therefore not been 
taken into account for capital expenditure-
related decisions during FY 2024.
Audit and Risk Committee 
The Audit and Risk Committee 
leads its work on the internal control 
environment, including reviewing risks 
from emerging legislation.
The Committee has responsibility for 
approving the Group’s TCFD disclosures 
as part of the Annual Report and 
Accounts process and meets with the 
Responsibility Committee at least twice 
per year. The Chair of the Audit & Risk 
Committee also reports back to the 
Board after every Committee meeting.
See page 85 for the members of the 
Audit and Risk Committee.
Responsibility Committee 
The Group has appointed a Responsibility 
Committee consisting of Ivana 
Kirkbride, Angela Seymour-Jackson, 
Meredith Amdur and Jon Steinberg. The 
Responsibility Committee oversees 
and manages climate-related risks 
and opportunities. Its duties include 
reviewing progress against priorities 
and objectives, and the effectiveness 
of risk management. In FY 2024, its 
climate responsibilities have focused on 
gathering our Scope 3 data and reviewing 
progress against our Carbon Reduction 
Pathway (see page 27).
All Board members are invited to attend 
each meeting of the Responsibility 
Committee, even if they are not formal 
members, providing important context 
for whole-Board discussions. The Chair 
of the Responsibility Committee also 
reports back to the Board after every 
Committee meeting.
The Responsibility and Audit and Risk 
Committees connect twice per year to 
ensure the risk process is holistic. The 
Chair of the Audit and Risk Committee, 
Alan Newman, attends the Responsibility 
Committee meetings at least twice a 
year, when climate responsibilities and 
actions are discussed.
Remuneration Committee
Future’s Executive Director 
remuneration policy, as disclosed in 
our FY 2023 Annual Report, included 
an ESG measure applying to 10% of the 
annual bonus amount. The ESG measure 
was related to colleague engagement 
for FY 2023, which is calculated based 
on the results of the Annual Colleague 
Engagement Survey. This is Future’s first 
step along a path to include ESG metrics 
in our incentive scorecards. We have 
started with a people measure given its 
success as a business is closely tied to 
our ability to recruit, retain and engage a 
highly talented workforce. 
Managing our emissions is an important 
part of mitigating the risks we face 
from climate change, as increasingly 
consumers, advertisers and employees 
want to see us make progress toward 
net zero. A carbon reduction target will 
be added to our variable pay awards. We 
will do this through the PSP award as a 
Task Force On 
Climate-Related 
Financial Disclosures
TCFD Thematic Area 1: 
Governance
Future’s understanding 
and response to climate 
change is part of the 
Group’s wider ESG 
Governance and Risk 
Management processes. 
The Board provides 
ultimate oversight 
of these processes, 
supported by the Group’s 
Executive Committees 
and management 
functions.
The diagram opposite shows how our 
climate-related governance sits within 
our business model.
a. Board oversight of climate-related risks and opportunities (CFD A)

Financial review
57
Annual Report and Accounts 2024
three year target for carbon reduction 
aligns with the longer term nature of 
the initiatives rather than an annual 
target. Whilst good progress has been 
made toward measuring our carbon 
emissions and setting goals for 2030 
and 2050, we are not yet at the stage 
where we have robust interim targets 
over a three-year period, which would 
be required for inclusion in this year’s 
PSP award. We have therefore not 
included a carbon reduction target 
for the FY 2024 Performance Share 
Plan award (see pages 93-94 of the 
Directors’ Remuneration Report) but the 
Committee will keep under review the 
opportunity to do so for future awards 
once the pathway towards our 2030 goal 
has been fully scoped.
See page 93 for the members of the 
Remuneration Committee.
b. Management’s role in assessing and 
managing climate-related risks and 
opportunities
Executive Leadership Team (ELT) 
oversight
The Chief Operating Officer, Eric Harris, 
has ultimate responsibility for delivery of 
the Our Future, Our Responsibility ESG 
strategy, including the Group’s climate 
commitments. He and the Director of 
ESG report back to the Board at least 
twice a year on the progress against 
climate-related initiatives and targets, 
which are driven by the Climate Pillar 
working group. 
Climate Pillar working group
This group drove the climate scenario 
analysis described below and is 
responsible for acting on the outcomes 
of that analysis, which include further 
reductions of emissions from print 
and digital advertising during FY 2024 
and into FY 2025. This Group provides 
quarterly input to the Director of ESG.
Risk & Compliance Function
The Group Risk and Compliance 
Function is responsible for the risk 
compilation and review process. The 
VP of Magazines & Editorial Operations 
is responsible for ESG-related risks 
affecting Future’s physical supply chain 
(primarily paper and print).
Oversight, review and challenge
Delegate
Information sharing
Audit and Risk Committee  
of the Board
Responsibility Committee of the Board
Executive Leadership Team including COO 
Remuneration Committee
Director of ESG
Climate Pillar working group
Group Senior Risk &  
Compliance Manager
SVP Business Operations (Digital)
VP Magazines & Editorial Operations
Board of Directors

58
Future plc
The process above of identifying 
and assessing climate-related risks 
was undertaken for the first time in 
FY 2023. The risks indentified were 
reviewed in FY 2024, with no significant 
changes in risks since our detailed FY 
2023 assessment. A full update of all 
risks will be undertaken every three 
years, unless required more frequently, 
for example due to a change in market 
conditions.
Risk assessment criteria
The tables on pages 63-67 summarises 
the risks and opportunities that the 
Group has identified, along with their 
classification, materiality, likelihood, the 
timeframe over which they are expected 
to materialise and Future’s management 
approach.
Our definition of a material financial 
impact is an increase or decrease in profit 
before tax of over £7m, being the level at 
which investors would consider a risk to 
be material to the Group’s results.
Timescales are defined as:
• Short-term: occurring within 0-3 
years, which is aligned to the Group’s 
3-year forecasting period and would 
rely on exacerbation of the transition 
risks, e.g. regulation and a downturn in 
consumerism, that would have to come 
to fruition in order for global warming 
not to peak higher than 1.5°C above pre-
industrial levels and to remain below 
that on an ongoing basis;
• Medium-term: 3-6 years i.e. to 2030, 
which is aligned to Future’s target of 
reducing our carbon emissions by 
42% by 2030. In a 1.5°C scenario this 
could mean, for example, carbon taxes 
of ~£100/tCO2e (as per the IEA WEO 
scenarios), or, in a 3°C scenario, flood 
damages that are 2.5 to 3.9 times 
higher in comparison to a 1.5° scenario 
without adaptation; and
• Long-term: 6+ years i.e. to 2050, which 
is aligned with the UK Government’s 
2050 Net Zero target, and the 
timeframe over which we expect risks 
to arise, including the physical impacts 
of climate change. A 1.5°C  scenario 
could mean, for example, carbon taxes 
of ~£300/tCO2e, or, in a 3°C scenario, a 
very high degree of physical risks such 
as flooding.
Scenario analysis
To stress test the Group’s performance, 
and understand the resilience of the 
business under a range of climate 
outcomes, we have defined three 
climate scenarios for analysis, based 
on the latest information from the 
Intergovernmental Panel on Climate 
Change (IPCC) and International Energy 
Agency (IEA):
1) a scenario where the world warms by 
1.5°C and we see long-term stability 
through an orderly transition;
2) a second scenario where the we see a 
slower transition leading to unstable 
and increasingly unmanageable 
outcomes as the world warms by 2°C; 
and
3) a third scenario where a failure to act 
leads to irreversible change and in 
some cases an uninhabitable world 
which has warmed by 3°C.
Modelling methodology
For each scenario we have modelled the 
impact of the transition and physical 
risks identified, with a summary of the 
results shown on pages 59-61, including 
the approximate financial impact and 
likelihood of the highest transition risks, 
physical risks
and opportunities.
Task Force On 
Climate-Related 
Financial Disclosures
Working with our 
external advisors, 
SLR Consulting, we 
identified a range of 
climate outcomes 
and developed 
1.5⁰C, 2⁰C and 3⁰C 
scenarios based on 
the latest available 
IPCC, IEA and PRI 
IPR models
The scenarios 
were presented 
to the Board and 
management and 
workshops were 
held with internal 
subject matter 
experts to identify 
the potential impact 
on Future as a 
business. This led to 
the generation of 
our list of risks and 
opportunities on 
pages 63-67.
Detailed modelling 
of the most 
impactful physical 
and transition risks 
and opportunitoes 
was performed, 
based on the short-, 
medium- and long-
term timeframes as 
set out below. 
Based on this 
modelling the 
materiality and 
likelihood of the risks 
and opportunities 
was determined, 
as presented in the 
table on pages 63-67 
and presented to the 
Board and Audit and 
Risk Committee.
Further workshops 
were held with 
internal subject 
matter experts 
to determine 
appropriate metrics 
to measure each risk 
and opportunity. 
Targets to mitgate 
against risks were 
determined and 
agreed by the Board 
(see page 68).
TCFD Thematic Area 2: Risk 
management
a. Our processes for identifying and assessing climate-related risks (CFD B)

Financial review
59
Annual Report and Accounts 2024
1.5°C Scenario 
Long-term stability through an orderly 
transition.
We have selected this scenario because 
1.5°C of global warming is widely 
accepted as the “safe level” by the 
scientific community and therefore 
what the global community is striving to 
achieve. It is also the level of ambition 
used by the Science-Based Targets 
initiative (SBTi) for large corporations, 
with which Future will align its GHG 
reduction targets. However, as current 
emission reductions and policies are not 
moving fast enough to meet the 1.5°C 
scenario, we will monitor the feasability 
of this scenario going forwards.
We have used the IPCC’s RCP 2.6 & 
SSP1 scenario, the IEA’s ‘Sustainable 
Development Scenario’ and the PRI 
IPR 1.5C Required Policy Scenario to 
model a long-term orderly transition 
to a low carbon economy as sufficient 
regulatory action is taken to limit the 
global temperature rise to the Paris 
Agreement goal of 1.5°C (by 2100), 
resulting in significant transition risks. 
This includes, a change in consumption 
habits impacting advertising and 
eCommerce affiliates, and sustained 
increases in carbon pricing from 
2025, whilst audience interest in 
climate-related content and consumer 
interest in sustainable products create 
opportunities.
Assumptions:
In this scenario, action taken around 
the world has achieved the aims set out 
in the 2015 Paris Agreement - global 
temperatures have been limited to 
1.5°C compared to pre-industrial levels. 
There have been some physical changes 
and achieving this goal has required an 
unprecedented and substantial shift in 
policy and behaviour.
Physical:
• At 1.5°C of warming, 14% of the global 
population is exposed to severe heat 
at least once every 5 years. Sea level 
rise reaches 0.4 metres by 2100, 
putting 20% more people at risk of a 
100-year flood. However, the worst 
effects of climate change have been 
avoided and inhabited areas of the 
world remain habitable.
• Deforestation is halted by 2030, 
and the world switches to planting 
swathes of new forest. Carbon 
removal technologies are deployed at 
scale, and emissions from methane 
and other gases are reduced by c.75%.
Policy:
• Unprecedented policy changes have 
been implemented to limit global 
warming to 1.5°C. Emissions have 
peaked between 2020 and 2025, and 
are then falling sharply. Net zero is 
reached by the early 2050s. Carbon 
taxes are common and have been 
implemented across main jurisdictions 
including the EU, UK and US, with 
the price of carbon at ~£100/tCO2e 
by 2030, rising to ~£300/tCO2e by 
2050.
Energy:
• The use of fossil fuels (coal, oil, 
gas in that order) is rapidly phased 
out, starting with coal in 2035 
through bans, taxes and other policy 
incentives. The world uses 100% clean 
power by 2045.
Infrastructure:
• Transport and buildings become 
increasingly efficient. New buildings 
are increasingly electrified, and 
existing buildings are retro-fitted 
to become more energy efficient at 
double today’s rate. The electrification 
of new transport reaches 100% 
by 2050 globally. Emissions from 
transport are 59% lower than they 
were in 2020.
Consumers:
• Consumers are highly interested in 
climate-related content. For example, 
how to reduce the carbon footprint 
of their homes, diet, travel and other 
lifestyle choices.
• The rapid increase in climate 
awareness and literacy means 
that consumers are attracted to 
responsible companies who can 
demonstrate sustainable attitudes.
• Consumption, especially mass 
consumption and linear consumption, 
is increasingly seen as excessive. The 
sharing and digital economies grow.
• Media and ad campaigns are 
increasingly focused on sustainable 
storylines.
Expected impacts on Future’s 
stakeholders:
• Increase in sustainability-related 
content on our websites and in our 
magazines, and tips on how our 
audience can reduce GHG emissions 
in their daily lives.
• Increasing competitive advantage 
in attracting and retaining talent, 
as a company with strong climate 
commitments.
• Increasing integration of climate 
performance in investment decisions 
and investor engagement.
• More time and resource would be 
spent on disclosures in line with 
increased expectations on the 
quality and detail of climate reporting 
by companies, as well as our own 
maturing reporting standards.

60
Future plc
Task Force On 
Climate-Related 
Financial Disclosures
We have selected this scenario because 
the actions taken so far by governments 
(e.g. regulation) has not been as rapid 
and systematic as it would need to be in 
order to limit global warming to 1.5°C. 
This scenario is predicted to lead to 
1.8-2.4°C of warming by 2100 and has 
been chosen to align with the Paris 
Agreement, which strives for “well below 
2°C.” We recognise that recent UNEP 
climate reporting has predicted 3.1°C 
warming by 2100 based on current rates, 
which reduces the likelihood of this 
scenario. That said, countries around the 
world still aim to limit global warming to 
the Paris Agreement goal of “well below 
2°C,” underlining why this scenario is still 
relevant.
We have used the IPCC’s RCP 4.5 
& SSP2 scenario, the IEA’s ‘New 
Policies Scenario’ and the PRI IPR 
‘Forecast Policy Scenario’ to model 
a mid-term transition to a low carbon 
economy where some new policies 
are implemented but this is slow and 
inconsistent, with Net Zero reached in 
the early 2070s.
This results in moderate transition 
risks, with amplified physical risks, 
including increased labour costs and 
an exodus of talent if city locations 
become unattractive, increased costs, 
upgrading digital equipment and data 
centres, and agencies and advertisers 
increasingly wanting to place business 
with companies on ‘green’ lists .
Assumptions:
Not much has changed from today. 
Action to reduce emissions has 
been taken, but it’s not the rapid and 
systematic shift that scientists and 
activists have called for. Climate change 
ebbs and flows in the consciousness 
of leaders and the general public alike. 
Global temperatures continue to climb at 
a similar pace to what we see today until 
the 2nd half of the Century. The impact is 
clear to see for many:
Physical:
• At 2°C of warming, 37% of the global 
population is exposed to severe heat 
at least once every 5 years. Sea level 
rise reaches 0.5 metres by 2100.
• Cost of flood damage will be higher by 
1.4 to 2 times, in comparison to a 1.5°C 
scenario without adaptation.
Policy:
• Policies beyond current commitments 
have been implemented, but they 
are piecemeal and erratic, with 
uncertainty remaining over the 
medium to long term. Emissions peak 
in the 2020s and Net zero is reached 
by the early 2070s. A carbon price 
of ~£25/tCO2e by 2030, rising to 
£100/tCO2e by 2050, is common in 
developed countries.
Energy:
• The use of fossil fuels is limited, 
particularly coal and oil. Renewables 
reach around 80% of the energy mix 
by 2050. Energy prices decrease by 
12% in Advanced Economies.
Infrastructure:
• Global emissions from transport 
decrease by 29% by 2050 compared 
to 2020.
Consumers:
• Interest in climate-related content, 
such as home improvements or 
lifestyle choices, peaks and troughs 
during the 2020s and 2030s, linked to 
key events such as COP conferences 
but also climate impacts such as 
heatwaves or  
cold snaps.
• In the 2040s, as the adverse 
impacts of Climate change become 
apparent, sustainability becomes a 
more important consideration for 
consumers, and some consumers 
start boycotting brands which are 
seen as unsustainable.
• Consumers increasingly focus on 
low-carbon products, expecting a high 
degree of transparency.
• Advertising and media campaigns are 
used by organisations to make the 
case for sustainability.
Expected impacts on Future’s 
stakeholders:
• Future’s people demand support and 
flexibility from Future in dealing with 
physical climate impacts.
• Mixed response from investors, with 
some making it a focus of investment 
decisions and others remaining 
focussed on financial performance 
or other parts of ESG (e.g. social 
performance).
2°C Scenario 
A slower transition leads to an unstable, and increasingly unmanageable, world.

Financial review
61
Annual Report and Accounts 2024
We originally selected this scenario as 
a “reasonable worst case,” predicting 
the world to warm by around 2.7°C by 
2100. This scenario carries the risk of 
tipping points being breached, leading to 
runaway climate change. Recent climate 
science anticipates that this scenario is 
becoming a more likely future based on 
current policies.
We have used the IPCC’s RCP 8.0 & 
SSP5 scenario and the IEA’s ‘Current 
Policies Scenario’ to model the impact 
of substantial and irreversible changes 
to the planet where multiple tipping 
points are reached, further accelerating 
GHG emissions and physical impacts 
of climate change. In this scenario 
transition risks are minimal as policies 
are maintained at current levels, with 
very few new climate policies introduced.
Assumptions:
Economies around the world have 
continued to be powered by fossil 
fuels and promises made by global 
leaders have been largely ignored. Life 
has continued much the same; it is 
“business as usual”. Global warming has 
accelerated and the impact of changes 
in climate are all around, tangible and in 
some cases (increasingly) catastrophic:
Physical:
• At 3°C of warming, we see significant 
changes to the planet. These are 
substantial and irreversible, as various 
tipping points are breached, leading 
to rapid and abrupt increases in 
emissions and fast-changing impact.
• Flood damages will be 2.5 to 3.9 
times higher in comparison to a 1.5°C 
scenario without adaptation. 100-
200% more people are exposed to a 
100-year coastal flood.
Policy:
• Climate policy is maintained at its 
current level globally. This means that 
major economies reduce emissions 
gradually towards 2030, reaching 
Net Zero between 2050 and 2100. 
Globally, however, emissions continue 
to rise.
Energy:
• Oil consumption keeps growing until 
2075, when it stabilises at about twice 
current levels. Coal consumption 
also increases slightly. Natural gas 
becomes the main energy source 
by 2100. About 20% of the mix is 
renewables.
Infrastructure:
• There are small gains in the efficiency 
of transport and buildings, and about 
50% of new transport is electric 
globally by 2060. Existing buildings 
are retro-fitted to become more 
energy efficient at the current rate.
Audiences:
• Consumption, energy use and 
disposable income grow in the 2020s 
and 2030s fuelled by fossil fuel 
consumption. Audience behaviour 
is driven by individualism, with 
continuing success for carbon-
intensive sectors and brands.
• By the 2040s, audiences start to see 
lifestyle disruption and start valuing 
reliability and quality as much as 
price. By the 2050s, crop failures 
lead to sudden and large increases in 
commodity prices, inflation and less 
disposable income for audiences.
• Mass migration, hitting its peak by the 
2050s, leads to deep structural shifts 
in key markets, leading to changes 
across society and political systems.
• Frequent disruption and lower 
desirability of certain destinations 
lead to growth in digital entertainment 
and reduction in international travel 
and connections.
• From the 2040s, brands start 
attempting to position themselves 
as solutions to the new, disrupted, 
climate reality.
Expected impacts on Future’s 
stakeholders:
• Little change in audience interest in 
climate-related content in the short or 
medium-term; increased content on 
our websites and magazines around 
analysis and predictions of future 
impacts and how people can adapt in 
the long-term (2040 and beyond).
• Employees depend on employers to 
provide “climate-safe” spaces to work, 
including offices that can withstand 
extreme climate-related events. They 
also increasingly adopt a migratory 
lifestyle based on seasons to avoid 
climate extremes. Expectations 
on Future to provide security to 
its people through insurances, 
encouraging healthy lifestyles, and 
help manage stress and other mental 
health issues.
• Increased activities by investors to 
protect portfolios from economic 
upheaval. Competitive advantage for 
climate-resilient businesses.
• Limited decarbonisation of 
infrastructure and electrification of 
transport.
3°C Scenario 
Failure to act leads to an irreversible, unstable, and in some cases uninhabitable, world.

62
Future plc
Future operates a model of two lines 
of defence for climate-related risks. 
Executive management - who are 
responsible for day-to-day management 
of risks, including climate-related risks 
- act as the first line of defence; second 
line support and advice is provided by 
specialist functions such as Compliance, 
Legal and Privacy and the Director of ESG. 
We have an established process for risk 
identification and control, under the 
supervision of the CFO and overseen by 
the Audit and Risk Committee. A fuller 
description of the risk control process 
and the risk register is found on pages 
47-53.
Risk identification:
There is a twice-yearly exercise to 
identify risks and compile the Group’s 
Risk Register. Due to their longer-
term nature, climate-related risks are 
reviewed and updated at financial year 
end as part of the annual reporting 
cycle. During FY 2023 we identified 
our climate-related risks via in-depth 
workshops as detailed on page 58. 
Executive stakeholders across the 
business, including ELT members, 
have been consulted during FY 2024 to 
identify changes in risk and emerging/
new risks for consideration. Identified 
risks are evaluated for likelihood, impact 
and the effectiveness of mitigation, with 
the Board reviewing the most material 
climate-related risks annually. Every risk 
on the Register is formally owned by a 
member of the ELT.
The Group considers the risk of existing 
and emerging regulatory requirements 
in determining our climate-related risks 
(see table on pages 63-66) and will 
continue to monitor developments in 
regulatory requirements going forwards.
During FY 2023, we further 
disaggregated and investigated our 
climate-related risks, through the 
use of detailed climate scenarios as 
described on pages 59-61, leading to 
a more detailed set of identified risks 
and management actions, which have 
been incorporated in the FY 2024 Risk 
Register.
In the short-term (defined as occurring 
within 1-3 years), we have identified one 
climate-related risk which could have a 
moderate impact on the business: the 
loss of advertising revenue if Future 
were to miss expected emissions 
targets. This risk has been included 
within the ‘Climate change’ Principal 
Risk  in the Group’s Principal Risks 
section on page 51.
Task Force On 
Climate-Related 
Financial Disclosures
b. Our processes for managing 
climate-related risk
c. How our processes for identifying, assessing and managing climate-
related risks are integrated into our organisation’s overall risk 
management (CFD C)

Financial review
63
Annual Report and Accounts 2024
a. The climate-related risks and the opportunities we have identified over the short, medium and long term (CFD D)
b. The impact of climate-related risks and opportunities on our organisation’s businesses, strategy, and financial 
planning (CFD E)
The process of identifying risks and 
opportunities included our assessment of the 
impact at a geographical level and by business 
sector, for example the physical risks for 
our office locations globally, and transition 
risks and opportunities for certain revenue 
streams, as shown in the table below. Certain 
risks were identified which did not have a 
moderate or material impact on our business 
under any scenario or timeframe, and which 
have therefore been excluded from the table 
below. This includes, for example, the risk 
to our paper supply chain which is mitigated 
by our ‘digital first’ focus as part of our GAS 
strategy (see page 12).
Risk
Timeframe
Short
Medium
Long
Transition Risk - Policy & Legal
Regulation to limit GHG emissions and 
transition to Net Zero is likely to lead to 
increased costs in the form of carbon 
taxation, which has already been imposed 
by many nations worldwide.
1.5
o
Unlikely and Low Impact
Even in a 1.5
o scenario carbon 
taxation in our sector is not likely 
within the next 0-3 years, so we 
expect the financial impact on our 
business to be negligible.
Virtually Certain and Moderate Impact
In order for the world to limit global 
warming to 1.5
o by 2100, increased 
and stronger regulation will need to be 
in place by this point in time, including 
carbon taxation, which could be as high 
as ~£100/tCO2e by 2030. Therefore 
we expect to see a moderate financial 
impact on our business.
Virtually Certain and Moderate Impact
In order for the world to limit global 
warming to 1.5
o by 2100, increased 
and stronger regulation will need 
to be in place by this point in time, 
including carbon taxation. We expect 
our emissions to have dropped by 90% 
by 2050, but carbon taxation could 
be as high as ~£300/tCO2e by 2050 
and we will have experienced carbon 
taxation through the 2030s and 2040s. 
Therefore we expect to see a moderate 
financial impact on our business.
2
o
Unlikely and Low Impact
As per the 1.5
o scenario.
Very Likely but Low Impact
In order for the world to limit global 
warming to 2
o by 2100, increased and 
stronger regulation will need to be in 
place by this point in time, including 
carbon taxation, which could be ~£25/
tCO2e by 2030. However, when 
compared with ~£100/tCO2e in a 
1.5
o scenario, this should have a lower 
financial impact on our business.
Very Likely but Low Impact
In order for the world to limit global 
warming to 2
o by 2100, increased and 
stronger regulation will need to be in 
place by this point in time, including 
carbon taxation. However, we expect 
our emissions to have dropped by 
90% by 2050, and therefore whilst 
carbon taxation could be as high as 
~£100/tCO2e by 2050 in this scenario, 
the financial impact on our business 
should be minimal.
3
o
Unlikely and Low Impact
In a 3
o scenario climate policy will be 
maintained at its current level globally (i.e. 
no carbon taxation for businesses in our 
sector). Therefore we do not expect to see 
a financial impact on our business.
Unlikely and Low Impact
As per the Short timeframe.
Unlikely and Low Impact
As per the Short timeframe.
How we are responding
Metrics
Targets
We are committing to near-term and long-term carbon reduction targets, and have already started 
to take steps to reduce the amount of carbon we emit in our business through our value chain. 
Where possible, we are already moving to renewable energy sources. In FY 2022 our emissions 
from energy use from data centres was mitigated by switching to 100% renewable electricity. We 
have also reduced our emissions from digital activity (see “How we are responding” section in the 
risk below “Changes in the Advertising Sector”).
During FY 2024 we started working with our key suppliers on improving sustainability and have 
begun work on a suitable framework to enable this. This framework has been used to conduct 
supplier tender processes.
We expect the impact of this risk to reduce over time as we reduce our direct and value chain 
emissions and move closer towards our carbon reduction targets. As in all scenarios the impact is 
not greater than moderate, and we are mitigating this impact as described above, we are satisfied 
the business is resilient to the impact of this risk.
Link to principal risk           Climate Change (see page 51).
Scope 1, 2 and 3 footprint (see page 
26 of the Responsibility section of this 
report).
Percentage of our electricity coming 
from renewable sources.
42% reduction in our overall emissions 
by FY 2030.
90% reduction in our overall emissions 
by FY 2050.
We have reduced our emissions from 
Scope 3 by 27% in FY 2023. See pages 
26-27 in the Corporate Responsibility 
Report for more detail.
Scenario
1. Increased regulatory costs in the transition to a low-carbon world
Detailed risks
Risks 
Low: <£3m reduction in profit before tax  
Moderate: £3m-£7m reduction in profit before tax
Major: >£7m reduction in profit before tax
Potential annual impact on profit before tax of most significant risks and opportunities (unmitigated):
Opportunities
Low: <£3m increase in profit before tax
Moderate: £3m-£7m increase in profit before tax
Major: >£7m increase in profit before tax
Timeframe
Short-term: 0-3 years
Medium-term: 3-6 years
Long-term: >6 years
TCFD Thematic Area 3: Strategy

64
Future plc
Risk
Timeframe
Short
Medium
Long
Transition Risk - Market
Agencies and advertisers increasingly want 
to place business with publishers who can 
demonstrate low GHG emissions from their digital 
value chain. 
The risk to our business would be substantial if 
we were not able to align ourselves with their 
expectations.
There is also a risk that the expectations could 
change, for example, to be carbon negative, 
which would need to be considered in terms of 
how quickly we as a business move towards our 
carbon reduction targets, particularly within the 
digital space. We will continue to monitor agency 
and advertiser feedback and revisit this risk in FY 
2025 if we deem it to be necessary.
It is also a potential opportunity for Future to gain 
market share of digital advertising as a green 
listed premium publisher since advertisers will be 
likely to move their money away from non-green 
listed, less reputable websites. 
1.5
o
Virtually Certain and Moderate 
Impact
We have already seen this 
happening in FY 2023 and FY 2024 
and have taken action as a result.
Virtually Certain and Moderate Impact
We have already seen this happening 
in FY 2023 and FY 2024 and have 
taken action as a result. Additionally, 
we expect to have taken further action 
by the time we reach 2030, based on 
recommendations from Scope3.com. 
The financial impact on our business is 
assessed as moderate.
Virtually Certain but Low Impact
We have already seen this happening 
in FY 2023  and FY 2024 and have 
taken action as a result. Additionally, 
we expect our overall emissions to 
have dropped by 90% by 2050 and 
therefore should automatically be 
on all “green” lists, so the financial 
impact on our business should be 
minimal.
2
o
Virtually Certain and Moderate 
Impact
As per the 1.5
o scenario.
Virtually Certain and Moderate Impact
As per the 1.5
o scenario
Virtually Certain but Low Impact
As per the 1.5
o scenario.
3
o
Virtually Certain and Moderate 
Impact
As per the 1.5
o scenario.
Virtually Certain and Moderate Impact
As per the 1.5
o scenario.
Virtually Certain but Low Impact
As per the 1.5
o scenario.
How we are responding
Metrics
Targets
Future started working with Scope3.com in FY 2023 to identify and reduce our emissions from digital 
advertising, in line with expectations from agencies and advertisers.
We have already reduced our digital GHG emissions by a considerable amount and now feature on 
“green” lists, however as our competitors reduce their digital GHG emissions further so must Future, 
in order to mitigate this risk. In addition, the expectations could potentially change, with agencies and 
advertisers requiring publishers to be able to demonstrate they are carbon negative.
In FY 2022 our digital GHG emissions totalled 58,578 tCO2e. In FY 2023, we reduced this by 36% to 
37,616 tCO2e, and in FY 2024 we expect to have reduced this by a further 60%.  We have achieved 
this by taking actions such as:
- Removing duplicate programmatic accounts 
- Removing unnecessary legacy ads.txt entries
- Removing some 3P partners from our Hybrid ad stack
- Reducing the volume of entries allowed in our ads.txt for the remaining 3P partners
As in all scenarios the impact is not greater than moderate, and we are mitigating this impact as 
described above, we are satisfied the business is resilient to the impact of this risk.
We will continue to measure our digital GHG emissions on a quarterly basis, which will be 
benchmarked against competitors’ digital GHG impressions.
Link to principal risk      Climate Change (see page 51).
Our digital GHG emissions, as 
measured by Scope3.com (see current 
progress in the box to the left).
Our intention is to reduce our 
emissions from digital advertising 
further by the end of FY 2025 (which 
we will report on in our FY 2026 
Annual Report).
Scenario
2. Changes in the Advertising Sector
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65
Annual Report and Accounts 2024
Risk
Timeframe
Short
Medium
Long
Transition Risk - Policy & Legal 
There is a risk that our overall operational costs 
could increase as a result of energy prices 
increasing (due to costs being passed on to 
Future in order to cover investment in renewable 
energy sources, retrofitting buildings etc.), which 
would have a medium to long term impact on our 
business.
1.5
o
Unlikely and Low Impact
In order for the world to limit 
global warming to 1.5
o by 2100, 
there will need to be considerable 
investment in renewable energy 
sources, buildings will need to be 
retrofitted to become more energy 
efficient etc., and these costs will 
be felt throughout the supply chain. 
However, we do not believe this is 
likely within the next 0-3 years, so 
we expect the financial impact on 
our business to be negligible.
Virtually Certain and Moderate Impact
In order for the world to limit global 
warming to 1.5
o by 2100, there will 
need to be considerable investment in 
renewable energy sources, buildings 
will need to be retrofitted to become 
more energy efficient etc., and these 
costs will be felt throughout the supply 
chain. Therefore we expect to see 
a moderate financial impact on our 
business.
Virtually Certain and Low Impact
As per the Short and Medium term 
scenarios. However, in the long 
term renewable energy will become 
cheaper than fossil fuels (in a 1.5C 
scenario this could be by 2030, with 
renewable electricity leading to a 
~20% decrease in electricity prices 
in Advanced economies), which 
would reduce the financial impact as 
time goes on.
2
o
Unlikely and Low Impact
As per the 1.5
o scenario.
Very Likely and Low Impact
This will happen more slowly than in 
the 1.5
o scenario and therefore we 
would expect the likelihood and impact 
to be less than in the 1.5
o scenario.
Virtually Certain and Moderate 
Impact
Similarly to the 1.5
o scenario, in order 
for the world to limit global warming 
to 2
o by 2100, there will need to 
be considerable investment in 
renewable energy sources, buildings 
will need to be retrofitted to become 
more energy efficient etc., and these 
costs will be felt throughout the 
supply chain. This will happen more 
slowly than in the 1.5
o scenario and 
therefore the costs will be passed on 
later in this scenario. Therefore we 
expect to see a moderate financial 
impact on our business.
3
o
Unlikely and Low Impact
In a 3
o scenario the electrification 
of buildings will grow at the current 
rate, and existing buildings will 
be retrofitted to become more 
energy efficient at the current rate. 
Therefore we do not believe this is 
likely to have a financial impact on 
our business.
Very Likely and Moderate Impact
In a 3
o scenario the electrification of 
buildings will grow at the current rate, 
and existing buildings will be retrofitted 
to become more energy efficient 
at the current rate. However, in this 
scenario it’s very likely the world will be 
experiencing a substantial increase in 
heat waves. Therefore businesses will 
need to adapt e.g. air conditioning units 
will need to be used more frequently 
in hotter locations, which will push 
up demand and therefore energy 
prices. Therefore we expect to see 
a moderate financial impact on our 
business.
Very Likely and Moderate Impact
In a 3
o scenario the electrification 
of buildings will grow at the current 
rate, and existing buildings will be 
retrofitted to become more energy 
efficient at the current rate. However, 
in this scenario, and by the end of 
the century, it’s virtually certain the 
world will experience an exponential 
rise in heat waves and those events 
will be significantly hotter. Therefore 
businesses will need to adapt e.g. 
air conditioning units will need to 
be used more frequently in hotter 
locations (if indeed those locations 
are still habitable), which will push up 
demand and therefore energy prices, 
which are likely to be much higher 
than in the medium term scenario. 
We expect to see a moderate 
financial impact on our business.
How we are responding
Metrics
Targets
The reduction initiatives we will be putting in place in order to reach our near-term and long-term 
carbon reduction targets will naturally reduce our energy usage, therefore reducing the risk caused 
by a rise in energy prices. We also expect to move more of our energy usage to renewables, which will 
become cheaper than fossil fuels over time. 
In addition, we continually review our cost base so that any increases can be managed and profit 
margins retained.
Link to principal risk      Climate Change (see page 51).
Scope 1, 2 and 3 footprint.
Increase in energy prices.
42% reduction in our overall 
emissions by FY 2030.
90% reduction in our overall 
emissions by FY 2050.
We have reduced our emissions 
from Scope 3 by 27% in FY 2023. 
See pages 26-27 in the Corporate 
Responsibility section for more 
detail.
Scenario
3. Increase in operational costs

66
Future plc
Risk
Timeframe
Short
Medium
Long
Physical Risk - Acute
In order for the world to limit global warming to 
1.5
o by 2100, increased and stronger regulation 
would need to be in place. If this doesn’t happen, 
we are more likely to move towards a 3
o scenario, 
and in this case, Future could face increased costs 
and business interruption due to the physical 
impacts of climate change. This includes:
Labour costs if several of our current office 
locations become unattractive and see an exodus 
of talent.
Costs of digital equipment if current equipment 
needs to be upgraded to withstand higher 
temperatures.
Costs to either upgrade data centres, or to move 
them out of locations subject to extreme heat or 
flooding. We have two in London, one in South 
Wales and one in New York.
1.5
o
Unlikely and Low Impact
Even in a 1.5
o scenario it’s unlikely 
we will see much change in terms 
of heat waves and/or flash flooding 
in most locations in the next 0-3 
years, so the financial impact on 
our business should be minimal.
Likely and Low Impact
Whilst in the next decade (in a 1.5
o 
scenario) we are set to experience a 
nearly 50% rise in heat waves (even 
with regulation), and with those 
events being even hotter than before, 
this will mainly affect the Southern 
Hemisphere, however it could impact 
LA. We expect to see a minimal 
financial impact on our business.
Likely and Low Impact
So long as the regulation remains 
in place and we remain at 1.5
o we 
expect to be in a similar position by 
this point as the medium term.
2
o
Unlikely and Low Impact
In a 2
o scenario it’s likely we will 
start to see an increase in heat 
waves and/or flash flooding in 
some locations in the next 0-3 
years, but we expect this to happen 
slowly and therefore that the 
financial impact on our business 
should be minimal.
Very Likely and Moderate Impact
In a 2
o scenario it’s very likely we will 
be experiencing a significant increase 
in heat waves and/or flooding in some 
locations by this point, especially in 
Sydney, LA, New York and Cardiff. We 
expect to see a moderate financial 
impact on our business due to the 
adaptations we would need to make.
Very Likely and Major Impact
In a 2
o scenario and around 2050 
we expect to see extreme heat 
waves affecting LA and Sydney, 
and potentially wildfires. At other 
times of the year it’s likely we will 
see severe flooding in New York and 
much of Cardiff may be underwater, 
putting both of those office locations 
at risk. We expect to see a major  
financial impact on our business due 
to the adaptations we would need 
to make.
3
o
Unlikely and Low Impact
In a 3
o scenario it’s likely we will 
start to see an increase in heat 
waves and/or flash flooding in 
some locations in the next 0-3 
years, but we expect this to happen 
slowly and therefore that the 
financial impact on our business 
should be minimal.
Very Likely and Major Impact
In a 3
o scenario it’s very likely we will 
be experiencing a substantial increase 
in heat waves and/or flooding in some 
locations by this point, especially in 
Sydney, LA, New York and Cardiff, 
which will be more severe than in a 2
o 
scenario. Therefore we expect to see a 
major financial impact on our business 
due to the adaptations we would need 
to make.
Virtually Certain and Major Impact
In a 3
o scenario, and by the end of the 
century, it’s virtually certain the world 
will experience an exponential rise 
in heat waves and those events will 
be significantly hotter. In addition, 
the hotter atmosphere will result in 
a sharp increase in wildfires in every 
continent. At other times of the year 
it’s virtually certain we will see severe 
flooding in New York and much of 
Cardiff will be underwater. At this 
point in time, our office locations 
in Sydney, LA, London, Cardiff and 
New York are all virtually certain to 
be at risk. Therefore we expect to 
see a severe financial impact on our 
business due to the adaptations 
we would need to make, and the 
fact that if high warming levels 
fundamentally change the physical 
world and day to day living this would 
also impact our entire business 
model.
How we are responding
Metrics
Targets
Whilst we fundamentally believe in the importance of offices to encourage in person community 
building and  collaboration, the global pandemic of Covid-19 proved our business can continue without 
disruption if our people work remotely for a period, and a large percentage of our people still do work 
remotely. Therefore if we had to close some offices due to a location becoming uninhabitable our 
people could still continue to deliver their work, although relocation costs may increase.
We continually review our cost base so that any increases (such as upgrading our digital equipment or 
data centres) can be managed and profit margins retained.
We have already put measures in place to mitigate these risks. If the location of the data centre in 
South Wales was underwater we would stop all live workloads from there and workload would only 
run from our London data centres. Each of our data centres have advanced cooling features such as 
indirect evaporative air handling units and dry cooler systems. In London, our cages are located on 
high floors within the building and have their own power source. 
Finally, we consider alternative solutions in our Business Continuity Plan, which also includes guidance 
for colleagues to refer to in emergency situations.
Link to principal risk      Climate Change (see page 51).
Information on cost of damage from 
extreme weather events (by office) e.g. 
flooding caused by heavy rainfall, to 
assess our exposure to the risk.
Targets being developed based on 
information gathered.
Scenario
4. Resilience of our business to extreme weather events
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67
Annual Report and Accounts 2024
Opportunity
Timeframe
Short
Medium
Long
Transition Opportunity - Market/Products  
& Services 
Audience interest in, and requirements for, 
sustainable products could open up new verticals 
for Future. An increased desire to understand 
the climate impacts of consumption could create 
opportunities for Future to be a trusted partner 
in guiding climate-motivated audience choices. 
Product comparisons based on green credentials 
such as carbon footprint is an area of opportunity 
Future is best-placed to capitalise on given the 
product reviews we write and the associated 
eCommerce revenue.
If we were to see an increase in climate-related 
search trends we would publish more climate-
related content to meet this increased need. We 
would expect advertising revenue to increase 
in line with this. However, in each scenario we 
recognise that some titles may become less 
desirable and therefore we would expect to see 
some balance. 
1.5
o
Unlikely and Low Impact
In order for the world to limit 
global warming to 1.5
o by 2100, 
and in addition to rapid changes in 
regulation, audiences will have to 
start to become more interested 
in climate-related content. Whilst 
this will need to start happening in 
the next 0-3 years, we expect this 
to build over time. In addition, our 
content will naturally be created 
over time, and consumers will not 
necessarily be at the stage within 
the next 0-3 years whereby they 
will actually start buying products 
that will help them to reduce their 
own GHG emissions in any kind 
of scale.
Likely and Moderate Impact
In order for the world to limit global 
warming to 1.5
o by 2100, and in 
addition to much stronger regulation, 
audiences will have to start to become 
highly interested in climate-related 
content. Climate policy will increasingly 
affect people’s lives, and audiences 
will become more interested in quality 
and detailed analysis on tips around 
how they could reduce GHG emissions, 
including product reviews. 
Likely and Major Impact
As per the Medium timeframe, in 
order for the world to limit global 
warming to 1.5
o by 2100, and in 
addition to much stronger regulation, 
audiences will have to start to 
become highly interested in climate-
related content. Climate policy will 
increasingly affect people’s lives, 
and audiences will become more 
interested in quality and detailed 
analysis on tips on how they could 
reduce GHG emissions, including 
product reviews. 
2
o
Unlikely and Low Impact
In a 2
o scenario, interest in 
climate-related content will peak 
and trough during the 2020s and 
2030s, linked to key events such as 
COP conferences but also physical 
climate impacts such as heat 
waves and/or flash flooding. There 
is a Low impact in the medium 
term.
Unlikely and Low Impact
As per the Short timeframe.
Likely and Moderate Impact
In a 2
o scenario and post the 
2030s, as the adverse impacts of 
climate change become apparent, 
sustainability will become a more 
important consideration for 
audiences, who will increasingly 
focus on low-carbon products, 
expecting a high degree of 
transparency. However, as they 
will be paying price premiums 
for those products, they will be 
left with less disposable income 
for non-essentials, which could 
impact Future’s other verticals, and 
therefore potentially negate any 
financial gains.
3
o
Unlikely and Low Impact
In a 3
o scenario and short to 
medium timeframe, consumption, 
energy use and disposable 
incomes will likely grow in the 
2020s and 2030s, fuelled by fossil 
fuel consumption. 
Unlikely and Low Impact
As per the Short timeframe.
Likely and Moderate Impact
In a 3
o scenario and by the 2040s, 
audiences will start to experience 
lifestyle disruption and start valuing 
reliability and quality as much as 
price. As the worst climate impacts 
become increasingly visible, 
audiences will likely look for analysis 
and predictions of what is to come 
and how to adapt, which will likely 
include product comparisons - not 
in terms of reducing their GHG 
emissions but in helping them to 
adapt e.g. they may look for the 
“most reliable air conditioners for a 
small dwelling.”
How we are responding
Metrics
Targets
We worked with The Carbon Literacy Project in FY 2024 to develop carbon literacy training, which is 
planned for the Board and Executive Leadership Team in some Editorial colleagues in FY 2025. You 
can read more about this in the Our Future, Our Responsibility section on page 33.
We have a sizable Audience team who continually monitor and report on search trends, and climate-
related keywords are included in that reporting. At least twice a year, our Trade Marketing team 
conducts audience research which focuses on the products consumers expect to spend money on in 
the coming months, which informs content strategy for key moments, e.g. Prime Day, Black Friday and 
Christmas.
Quarterly reporting on climate-related 
search trends.
Advertising revenue associated with 
climate-related content.
We do not have a specific target as 
of yet, but are monitoring audience 
search trends. 
Scenario
1. Change in audience behaviour
Detailed opportunities

68
Future plc
Future’s strategic objective
 Analysis of climate-related risks and opportunities
Reaching valuable audiences
We successfully deliver expert content that our audiences want to consume about the 
things that matter to them.
We take a content-first approach, allowing us to continue to engage our audience 
communities on multiple different platforms.
The three scenarios present both risk and opportunity to audience engagement. In the 
1.5ºC and 2ºC scenarios, we anticipate increased consumer interest in sustainability 
and sustainable technology, potentially enriching current content and opening up new 
verticals as consumer needs change. People will require support and information to 
navigate lifestyle and technology change, and Future’s brands can be a trusted partner 
in this. The 3ºC scenario represents significant economic and political change, which 
is harder to predict. Information and entertainment have the potential to grow if, for 
example, travel and real-world experiences become more constrained. At the same time, 
there are risks of economic downturn and increasing instability.
There are reputational and investment risks resulting from inaction on climate change.  
The risks from consumer perceptions are heavily mitigated by the diversification of 
Future’s brands.
Diversify and grow revenue per user
We diversify our monetisation models to create significant revenue streams.  We 
are focussed on three material revenue types, Advertising, Consumer Direct and 
eCommerce affiliate.
Climate driven audience-related risks and opportunities could affect income through 
eCommerce affiliates, requiring a response to potential shifts in consumer behaviours. 
As set out above, the 1.5ºC and 2ºC scenarios will likely lead to increased consumer 
interest in sustainability and sustainable technology. In the 2ºC and 3ºC scenario, climate 
adaptation has the potential to affect disposable income and consumption patterns.
There is a risk that advertising revenue is negatively impacted if Future does not meet 
its emissions targets; this has been mitigated by a significant reduction of ~85% in the 
emissions from digital ads since FY 2022.
Our Consumer Direct revenue stream may be impacted by climate-related impact on 
supply chains for print magazines, partly mitigated by our ‘digital first’ strategy.
Optimise the portfolio
We are rational capital allocators and create value from integrating acquisitions. 
Equally, where we can create value through the separation of assets which no longer 
fit the portfolio and could provide a return to shareholders, we will look to unlock such 
opportunities. To expand our global reach through organic growth, acquisitions and 
strategic partnerships.
Under the 2ºC and 3ºC scenario, operational impacts have the potential to affect 
organic and inorganic growth, via the location of offices, data centres and changes to 
employee commuting. There are opportunities for organic growth as consumer interest 
in sustainable products increases, along with opportunities for Future to be a trusted 
partner in guiding climate-motivated consumer choices.
Our strategy around transactions may be impacted due to a potential increase in 
transaction activity as businesses strive to protect portfolios from economic upheaval. 
The impact on our climate strategy will be considered as part of our decision-making 
process for any future acquisitions.
The Group has a low energy intensity and relatively low carbon footprint, making Future 
in principle a sustainable investment.
The following table presents an analysis of the climate-related risks and opportunities against each of Future’s strategic objectives:
Task Force On 
Climate-Related 
Financial Disclosures
Strategic impact
We have not identified any substantial 
systematic threats to the Group’s strategy 
resulting from our climate scenarios. 
We have already begun to reduce our 
exposure to the material transition risks, 
as detailed in the ‘Risks and Opportunities’ 
table on pages 63-67, with a priority to 
reduce our GHG emissions.
Future has a small operational footprint 
with low capital spend and few critical 
locations. As a digital-first business, 
our strategy is adaptable and agile, 
continually responding to audience 
changes. Our editorial and content 
colleagues are very close to our 
audiences, allowing us to address issues 
as they emerge. There is resiliency built 
into our digital delivery strategy with 
content replicated across servers.
We will continue to review our mitigation 
of the risks identified in the climate-
related scenario analysis, as shown in 
the table on pages 63-66. Planning for 
climate change has been integrated 
into management processes with the 
formation of the Climate Pillar working 
group, as shown in the section ‘(a) Board 
oversight of climate-related risks and 
opportunities (CFD A)’ on page 56. 
Our Climate Pillar working group 
(see also page 22) is comprised of 
senior leaders from Editorial (Writers, 
Editors, Editor-in-Chiefs etc.), Editorial 
Operations, Ad Operations and 
Marketforce, and climate change is now 
being considered in business decisions 
i.e. our choice of printers.
Climate-related risks have been 
considered as part of the Group’s FY 
2025 budget process and three year 
plan review, for example the Board 
discussed the importance of climate risk 
on location strategy.
c. The resilience of our strategy, taking into consideration different scenarios, including a 20 or lower scenario (CFD F)

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69
Annual Report and Accounts 2024
a. Metrics used by our organisation to assess climate-related risks and opportunities in line with our strategy and risk 
management process (CFD H)
As per our risk management process 
outlined on pages 58 and 62, climate 
change is an area the Group keeps under 
review as part of its TCFD requirements.
We do not currently embed climate-
related targets into our remuneration 
policy, as described on pages 56-57, as 
the impact of the risks identified are not 
material to the business in the short term.
The scenario analysis (see page 58) 
which was conducted in FY 2023 and 
reviewed in FY 2024 identified three 
transition risks, one physical risk, and 
one transition opportunity: 
Transition risks
1. Increased regulatory costs in the 
transition to a low-carbon world.
Carbon taxation has already been 
imposed by many nations worldwide. 
We have considered the carbon tax 
that may be imposed on businesses in 
a low carbon world, which we believe is 
virtually certain in a 1.5o scenario and 
very likely in a 2o scenario (both medium 
to long timeframes). We measure our 
Scope 1, 2 and 3 emissions (see page 
26) and will continue to do so in order to 
assess the impact this may have on our 
business moving forwards. 
2. Changes in the Advertising Sector. 
Agencies and advertisers increasingly 
want to place business with publishers 
who can demonstrate low GHG emissions 
from their digital value chain. We are 
working with Scope3.com to measure 
and monitor our gCO2e per ad impression 
(see page 64) and this is benchmarked 
against other publishers, which informs 
our business about how competitive we 
are and whether there is a risk of us being 
moved from “green” lists.
3. Increase in operational costs.
We have considered the increase in 
energy prices that may be imposed on 
businesses in a low carbon world, which 
we believe is virtually certain in a 1.5o 
scenario (medium to long timeframe) 
and 2o scenario (long timeframe) and 
very likely in a 2o scenario (medium 
timeframe) and 3o scenario (medium 
to long timeframes). We measure 
our energy costs and Scope 1, 2 and 
3 emissions (see page 26) and will 
continue to do so in order to assess the 
impact this may have on our business 
moving forwards.
Physical risks
4. Resilience of our business to extreme 
weather events.
In the case of a 2o or 3o scenario, Future 
could incur additional costs in relation to 
labour, upgrading digital equipment and 
upgrading data centres. We have defined 
the metrics we will use to monitor this 
risk (see page 66).
Transition opportunities
1. Change in audience behaviour.
Audience interest in, and requirements 
for, sustainable products could open up 
new verticals for Future. If we were to 
publish more climate-related content 
to meet this increased need we would 
expect advertising revenue to increase 
in line with this. We believe this is likely 
in a 1.5o scenario (medium to long 
timeframes). We already review search 
trends every week, and will start to 
report on climate-related search trends 
quarterly. If we start to see an upwards 
trajectory we will start to report on 
advertising revenue against climate-
related content as well.
TCFD Thematic Area 4: Metrics 
and targets

70
Future plc
Task Force On 
Climate-Related 
Financial Disclosures
We have historically tracked our impact 
on climate change through disclosing 
Scope 1 and 2 GHG emissions (see page 
26), disclosing Scope 3 emissions (FY 
2022 data) for the first time in FY 2023 
following our first comprehensive Scope 
3 review to understand the impact of 
our value chain. Further work has been 
undertaken in FY 2024 including a 
completeness analysis to determine that 
all possible emissions are adequately 
captured, and our FY 2024 Scope 3 
emissions (FY 2023 data) are also 
disclosed on pages 26.
Internal carbon prices
We do not currently use an internal 
carbon price, as our focus in FY 2024 
has been to determine completeness 
of our Scope 3 footprint and set 
targets for all metrics associated with 
the risks indentified. We will consider 
implementing an internal carbon price 
in future years in support of meeting 
those targets, for example to incentivise 
behaviour change from staff when 
travelling for business.
Future’s strategy includes growth 
through acquisitions. Our climate related 
metrics and targets will be reviewed and 
rebased as necessary following material 
acquisitions.
Transition risks
1. Increased regulatory costs in the 
transition to a low-carbon world  
(see page 63).
We are targeting a 42% reduction in our 
overall emissions by FY 2030 and a 90% 
reduction in our overall emissions by FY 
2050, reducing our exposure to this risk, 
and we have already started to take steps 
to reduce the amount of carbon we emit 
in our business through our value chain, 
which has reduced by 27% year on year.
Capital deployment
Future operates a low capital 
expenditure model. The Responsibility 
Committee of the Board will review and 
approve any expected cost of delivering 
on our target of reducing our GHG 
emissions by 42% by FY 2030 and by 
90% by FY 2050, which is considered 
to be the biggest climate-related 
requirement for capital deployment. 
2. Changes in the Advertising Sector  
(see page 64).
We are actively working to reduce our 
emissions from ad serving. The work 
we have undertaken in FY 2023 and 
FY 2024 has led to a decrease of 36% 
in digital GHG emissions. We expert to 
report a further 60% reduction in FY 
2024 (reported in our FY 2025 report). 
3. Increase in operational costs  
(see page 65).
We have considered the increase in 
energy prices that may be imposed on 
businesses in a low carbon world, which 
we believe is virtually certain in a 1.5° 
scenario (medium to long timeframes) 
and 2° scenario (long timeframe) and very 
likely in a 2° scenario (medium timeframe) 
and 3° scenario (medium to long 
timeframes). We measure our energy 
costs and Scope 1, 2 and 3 emissions 
(see page 26) and will continue to do so in 
order to assess the impact this may have 
on our business moving forwards.
Physical risks
4. Resilience of our business to extreme 
weather events (see page 66).
In the case of a 2° or 3° scenario, Future 
could incur additional costs in relation to 
labour, upgrading digital equipment and 
upgrading data centres. We have defined 
the metrics we will use to monitor this 
risk (see page 66).
Transition opportunity
1. Change in audience behaviour  
(see page 67).
We have not yet set a financial target 
for this area, however if we see climate-
related search trends increasing we 
would expect to see a significant 
increase in ad revenue from advertising 
around climate-related content, and 
targets may be set  going forwards to 
reflect this.
Reflecting the impact of climate 
change in our financial statements
Future operates a three-year forecasting 
cycle, which has been used to determine 
the short-term timeframe for the climate 
change scenario testing. None of the 
risks identified in the table on pages 
63-66 have a material impact on the 
business in the short-term. The Group’s 
impairment testing for goodwill (as set 
out on page 149) included sensitivities 
for the impact of the most material risk 
identified, being the risk of a reduction 
in digital advertising revenue as a result 
of failing to reduce our emissions from 
digital advertising and therefore falling 
off Scope3.com’s “green” lists. The 
output of our scenario analysis has 
shown that any material impact arises 
over a longer time frame.
In our approach to Viability Statement 
modelling (see page 52), the Group 
has sensitised its financial forecasts, 
taking into account climate-related 
transition risk in the same manner as the 
impairment testing, which is considered 
to be a severe but plausible scenario, 
concluding that even in combination with 
other principal risks the Group continues 
to be able to meet its commitments 
and continue trading over the short- to 
medium-term period.
The Group has also considered the 
impact of climate-related risks in its 
assessment of going concern (see pages 
45-46), with no material uncertainties 
over the Group’s ability to operate as a 
going concern.
b. Our organisation’s Scope 1, Scope 2 
and Scope 3 greenhouse gas (GHG) 
emissions and the related risks
c. The targets we are using to manage climate-related risks and opportunities 
and performance against targets (CFD G)

Financial review
71
Annual Report and Accounts 2024

Contents
Corporate
Governance.
73 	
 Chair’s introduction
76  	
 Governance framework
78 	
 Board of directors 
82  	
 Nomination committee 
85 	
 Audit and risk committee
89 	
 Directors’ report
91 	
 Directors’ responsibilities 
statement
92 	  Directors’ remuneration report
98 	 Annual report on remuneration
72
Future plc

Corporate governance
73
Annual Report and Accounts 2024
Corporate 
Governance
Chair’s introduction
programme of £25m-£30m, aims to 
return the Group to organic growth 
whilst maintaining the Group’s strong 
financial characteristics of high margin 
and strong cash conversion.  We are 
already seeing green shoots from this 
strategy in FY 2024. 
Key pillars of the strategy are: growing a 
highly engaged and valuable audience; 
diversifying and increasing revenue 
per user; and optimising our portfolio.  
On the last point, we have announced 
the reorganisation of the Group into 
three distinct business units - B2C, 
Go.Compare and B2B, which will be fully 
effective during FY 2025.  
We also reminded our shareholders of 
the Board’s view that the businesses 
making up the Group are significantly 
undervalued and that the Board will 
continue to keenly appraise performance 
and will actively look at further options 
to accelerate value creation across the 
Group’s business units.  
With that ambition and pace of change, 
the Board continues to believe that 
effective corporate governance and 
integrity remain critical to our success.
Diversity and inclusion
We adopted a new Board Diversity and 
Inclusion (D&I) Policy in 2023, which also 
applies to the Board’s Committees.  I have 
commented further on our D&I initiatives 
in my introduction to the Nomination 
Committee report on page 82.  
Following completion of the Board 
changes outlined on page 74, we no 
longer have a woman in the role of Chief 
Financial Officer and the percentage 
of women on the Board has reduced to 
33 percent.  I comment further on the 
background to this, and the actions we 
will take as a Board, later on in this report 
(on page 83).  We have two members 
of the Board from an ethnic minority 
background.  In accordance with the 
FCA’s disclosure requirements, we have 
included this information in a tabulated 
format, on page 28, together with the 
required information about our executive 
management.
It is also clear from our D&I Policy that, 
as well as a diverse Board, we promote 
an open and inclusive culture in Board 
and Committee meetings.  Cognitive 
diversity is key to ensuring that 
discussion and debate in the boardroom 
are of the highest quality; our Directors 
are encouraged to share their views and 
their views are all taken into account, 
without bias or discrimination.  This was 
borne out in the externally facilitated 
Board performance review we ran in FY 
2024, further details of which are set out 
on page 81.
The Board’s approach to diversity sets 
a clear direction to the organisation as a 
whole as to the importance of diversity, 
equity and inclusion in setting our 
business up for competitive success.
Engaging with our stakeholders, 
including our Future colleagues
As a Board, we focus on how we engage 
with our stakeholders, who are vital 
to Future’s success.  More details are 
set out on pages 36 and 37 and some 
highlights from 2024 are:
• The Board regularly receives updates 
on the operational and financial position 
of the business. It also receives updates 
on the impact of our actions on our 
stakeholders and other topics that are 
relevant to Future’s business.  Each 
Board meeting includes a ‘deep dive’ 
on a specific area of the business, 
where the leadership team for that area 
presents both a backward and forward-
looking view, and from an internal and 
an external-facing perspective.  In FY 
2024, for example, this included deep 
dives on artificial intelligence, audience 
development, subscriptions, our 
responsibility strategy, and people and 
HR systems.
• Board members take regular 
opportunities to meet face-to-face with 
management and employees, to underpin 
the Board’s role of ensuring a clear focus 
on our long-term strategic objectives and 
supporting senior management to make 
quick and robust decisions, responding to 
the needs of the business, on behalf of all 
stakeholders.
• Board members joined the Executive 
Leadership Team in March, for a review 
of the overall strategy and performance 
in the HY.  This was followed by a dinner 
which some members of the Senior 
Leadership team also joined.
• The Board is kept updated on the results 
of the Company’s employee engagement 
surveys.
• We held our July Board meeting in the 
Group’s New York office.  As part of that, 
the Board took part in a Q&A session 
at which all staff were invited to put 
their questions to Board members.  
Informal events were also organised 
with members of both the Executive 
Leadership team and the Senior 
Leadership team.
“We use the car analogy
to explain our Growth
Acceleration Strategy,
with that being the fuel
to drive business growth;
in the same way, effective
corporate governance
doesn’t always need to
be a brake.  We use it 
more as a steering wheel,
helping us to steer the
organisation in the right
direction, for long-term
sustainable success.”
 
Richard Huntingford 
Chair
Dear fellow shareholders,
I am pleased to present our Corporate 
Governance report for 2024.
Year in review
In the Strategic Report section (page 
9) I noted that FY 2024 was once 
again a year of change and continued 
macroeconomic challenges.  It was also 
one in which the Group’s diversified 
business model and laser focus on 
the execution of the strategy has 
enabled the Group to navigate the 
year successfully, making progress on 
the strategy whilst meeting market 
expectations and focusing on creating 
value for all stakeholders. 
The Growth Acceleration Strategy, which 
we announced in December 2023 and 
which includes a two-year investment 

74
Future plc
• We held a similar Q&A session for our 
staff based in Bath, in September.
• We met regularly with shareholders 
through one-to-one meetings, 
conferences and at the Annual 
General Meeting.
• The Board sought to balance 
the interests of all stakeholders 
throughout the year. Please see page 
41 for examples of key strategic 
issues considered and Board 
decisions taken in 2024 and page 
40 for an explanation of how the 
Board has had regard to the section 
172 matters (including certain key 
stakeholder considerations).
Acquisitions and Portfolio Optimisation
As noted in the Strategic Report, given 
market conditions during FY 2024, 
adding to the Group’s content and 
capabilities through acquisition was 
not a priority.  We therefore made no 
acquisitions during the year.  However, as 
a potential accelerator, should the right 
opportunities and market conditions 
prevail, M&A remains a key pillar of 
our strategy.  As noted in our pre-close 
trading statement in September, the 
Group began the closure of a number 
of non-core or low to no growth assets, 
including its external video production 
unit, selected events and a small number 
of print and digital brands, representing 
c.£15m of annualised revenue and with 
margins below the Group’s average.
Board changes during the year
We were delighted that Sharjeel 
Suleman joined Future as our new Chief 
Financial Officer on 16 September 
2024, following a thorough search 
process, which was supported by Russell 
Reynolds, a global search firm.  Sharjeel 
joined Future from ITV Studios, where 
he had been Chief Financial Officer 
for five years.  Before this, he held a 
variety of senior finance roles at ITV plc, 
including Director of Group Finance and 
Director of Investor Relations.  He brings 
a broad industry experience to Future, 
particularly in media and driving growth 
across international markets.
Sharjeel’s appointment followed the 
departure of Penny Ladkin-Brand from 
the Board on 28 July 2024.  I would like to 
thank Penny for her great service to the 
Board and her major contribution to the 
success of the Company and wish her 
every success in the future. 
Other than Sharjeel’s appointment, 
further details of which are set out in the 
Nomination Committee report and in the 
Directors’ Remuneration Report on page 
92, and Penny’s departure, the other 
Board changes during the year were 
those already mentioned  in the FY2023 
Annual Report, namely:
• Ivana Kirkbride joined the Board on 
15 December 2023 and became Chair 
of the Responsibility Committee on 1 
February 2024
• Mark Brooker became Senior 
Independent Director on 1 February 
2024.  Mark also continues in his role as 
Chair of the Remuneration Committee.
• Hugo Drayton resigned from the Board 
on 31 January 2024. 
You can read more about the work that 
the Nomination Committee and the 
Remuneration Committee have done 
to ensure a smooth CFO transition, as 
well as wider Board and ELT succession 
planning, starting from pages 82 and 
92.  The Remuneration Committee was 
also very much involved in Sharjeel’s 
remuneration arrangements and Penny’s 
leaver treatment, and you can read more 
about that on pages 92 and 93.
Remuneration
The Board was very pleased that a large 
majority of our shareholders voted to 
approve the Directors’ Remuneration 
Report at the AGM in February 2024, 
although we acknowledge that a 
minority of shareholders either withheld 
Compliance with the 2018 Code
An explanation of how the Company has complied with the 2018 UK Corporate Governance 
Code (the Code is available at www.frc.org.uk), including how it has applied the principles 
contained therein, is set out within this Corporate Governance report, the Strategic Report and 
the Directors’ Report.  In particular, the following pages will be most relevant in enabling 
shareholders to evaluate how these principles have been applied:
Board leadership and company purpose  
  pages 12, 21
Division of responsibilities  
  page 76
Composition, succession and evaluation  
  pages 81, 82
Audit, risk and internal control  
  page 85
Remuneration  
  page 92
The Company confirms that it has complied 
with the provisions of the Code throughout the 
financial year, or where it has not complied, an 
explanation has been provided below:
Provision 5 - Approach to Workforce 
Engagement
We have not had a specific director responsible 
for workforce engagement throughout the 
financial year. Instead, each Director was 
tasked with different engagement objectives, 
to drive an inclusive and engaged culture. 
However, as noted on page 75, in September we 
appointed our first nominated Non-Executive 
Director for workforce engagement.
Provision 41 - Engagement with Workforce on 
Executive Remuneration
In our Remuneration Report, you will find the 
rationale for our Executive Director pay 
decisions, including the fixed elements such as 
base salary, as well as the reasoning for the 
performance metrics tied to our annual bonus 
and LTIP targets.  
For the wider workforce, a full review and 
refresh of our job architecture is underway: this 
includes our levelling structure, which will 
improve the ability to support career 
development and performance management. 
This project also includes a full review of our pay 
structures, ensuring that we are both externally 
competitive and internally consistent in our 
practices, from our earliest-in-career 
colleagues through to our Executive 
Leadership.  The rollout of these updates to the 
workforce will begin in early 2025.  
As a company, we have not yet achieved the 
requirement in this provision to engage with the 
wider workforce about executive pay decisions; 
however, we expect that this will flow naturally 
from the rollout of a broader remuneration 
approach as mentioned above.  That said, we 
have openly discussed pay with colleagues, 
including directly addressing our Gender Pay 
Gap in an all-company meeting, and regularly 
address questions from colleagues about our 
pay practices. 
Future’s new company values include being 
‘results-driven’;  in service of that cultural aim, 
the Company launched a new goal-setting 
structure across the full workforce and has 
implemented a new performance management 
process that allows the Company to be 
consistent in its evaluation of employees and 
structured and fair about the tie of performance 
to remuneration. 
The Board notes the release by the FRC of the 
revised Corporate Governance Code 2024 and 
will work to ensure compliance with it, 
according to the timeline set out in the Code.

Corporate governance
75
Annual Report and Accounts 2024
their votes or voted against.  We have 
provided further details on this in 
the Directors’ Remuneration Report, 
on pages 92, where we also provide 
details of the new CFO’s compensation 
arrangements, which are fully in line with 
the Directors’ Remuneration Policy that 
was approved by shareholders at the 
AGM in February 2023.
We have continued to implement the 
Directors’ Remuneration Policy in line 
with our business strategy and culture 
and you can read more about this from 
page 98.
The Board values the feedback and 
insights from all our stakeholders and 
we remain committed to engaging 
proactively with shareholders and 
advisory bodies on remuneration 
matters.  Ensuring that our remuneration 
approach, practices and outcomes fully 
support our strategy remains a key 
priority for the Company.
Culture
Future launched its responsibility 
strategy, called Our Future, Our 
Responsibility, in 2021, built on four 
pillars that we know are important to our 
colleagues and audiences. In FY 2023 
our responsibility strategy evolved to 
encourage company-wide engagement.  
Details are set out on page 21, but what 
hasn’t changed is that our strategy 
remains focused on key topics that 
resonate with our organisation: these 
are actionable; are in line with all our 
stakeholder expectations; ensure the 
responsibility strategy incorporates the 
best in class approach to governance 
and corporate culture; and most 
importantly, are where we can make a 
unique difference to the environment, 
the industry and the communities 
around our office locations.
The Board continues to monitor the 
execution of our responsibility
strategy with regular Board Committee 
meetings. We place significant focus not 
just on the strategic plans developed 
by management, but also on the wider 
culture and the ethical behaviour 
demonstrated within our business.
A number of initiatives were taken in 
FY 2024, to support our mission of 
attracting, developing, and supporting 
Future colleagues by creating
an engaging, inclusive culture with 
a renewed focus on the employee 
experience.  This included: updating the 
organisation’s core values; improving our 
talent acquisition efforts; emphasising 
to hiring managers the criticality 
of successful onboarding of new 
colleagues and raising awareness of the 
available tools; and ongoing emphasis on 
diversity, equity and inclusion, supported 
by initiatives such as blind screening 
interviews and unconscious bias training  
You can read about these and other 
initiatives in our Responsibility Report on 
page 21.
In September 2024 we appointed 
Ivana Kirkbride as our first nominated 
Non-Executive Director responsible for 
workforce engagement.  I am confident 
that this appointment, which aligns 
perfectly with Ivana’s role as Chair 
of the Responsibility Committee, will 
significantly enhance the ability of the 
Board to listen to the views and concerns 
of the workforce and to take them into 
account in Board decision-making.  My 
Board colleagues and I also took various 
opportunities to meet with colleagues 
during FY 2024, to learn more about 
working at Future and the business 
in general, as well as to support, for 
example, with mentoring of some of the 
executive team below Board level. 
We will continue this engagement with 
existing and new colleagues in FY 2025. 
The Board continues to be satisfied that 
the approach towards engagement with 
the workforce, as set out above and as 
described in the Responsibility Report 
on page 21, is robust.
The section 172 statement on page 40 
describes how the Board’s approach is 
supported by business-led stakeholder 
relationships.
Board effectiveness
Central to setting the correct tone is the 
review of the Board’s own performance.  
We carried out an externally facilitated 
review in FY 2024, in accordance with 
the UK Corporate Governance Code, and 
you can read more about how the review 
was run and the findings on page 81.
Return of cash to shareholders
We paid a dividend of 3.4p per share to 
our shareholders in February 2024.
We also, as part of our ongoing focus on 
our capital allocation and how we can 
best use it to create value, in January 
2024 completed our first £45m share 
buyback programme.  Having reviewed 
again our capital allocation priorities, 
we announced with our HY results that 
the Board had approved a further share 
buyback programme of up to £45m, 
which began on 22 May and which has 
now completed.  Further details are set 
out on page 89.  We will also announce 
that we are proposing to return up to a 
further £55m of cash to shareholders 
through a further share buyback 
programme, the details of which are also 
set out on page 89. 
Going forward, we will continue to review 
our capital allocation priorities in light 
of market conditions, to maximise our 
opportunities.
AGM
Shareholder views remain a key influence 
and have been gathered through the year, 
primarily through investor meetings (as 
described in more detail on pages 74 and 
81).  Our AGM in February 2025, which 
we will continue to run as an in-person 
meeting, is another opportunity for the 
Board to meet shareholders and answer 
their questions. 
CEO change
As we announced on 18 October, Jon 
Steinberg has informed the Board of his 
decision to step down from the Board 
and as CEO in 2025, to relocate back 
to the US with his family. Jon’s notice 
period is twelve months and the Board’s 
search for his successor is already 
well underway, supported by leading 
global executive search firm Spencer 
Stuart, which has no connection with 
Future or any individual Directors.  As 
I noted in the announcement, I would 
like to thank Jon for the significant 
contribution he has made to the Group. 
Whilst we are disappointed that he 
will be departing next year, we respect 
his decision to return to the US. The 
Growth Acceleration Strategy he has 
implemented is well underway and, as 
highlighted by the pre-close update 
announced in September, continues 
to drive good strategic and financial 
progress. We will continue to work 
closely with Jon over the course of his 
notice period as we look to appoint  
his successor.
Richard Huntingford
Chair
4 December 2024

76
Future plc
Corporate 
Governance
Governance framework
Stakeholders
The owners of the Company and the other stakeholder 
groups to whom the Board is responsible. 
Board
The UK Corporate Governance Code (“Code”) requires that 
the Board:
• Is effective and entrepreneurial, with the role to promote 
the long-term sustainable success of the company, 
generating value for shareholders and contributing to 
wider society. The board should ensure that the necessary 
resources, policies and practices are in place for the 
company to meet its objectives and measure performance 
against them.
• Establishes the company’s purpose, values and strategy, 
and satisfies itself that these and its culture are all aligned. 
All directors must act with integrity, lead by example and 
promote the desired culture.  
• Focuses its governance reporting on board decisions and 
their outcomes in the context of the company’s strategy 
and objectives. Where the board reports on departures 
from the Code’s provisions, it should provide a clear 
explanation. 
• Ensures effective engagement with, and encourages 
participation from, shareholders and stakeholders, in 
order for the company to meet its responsibilities to them.
• Ensures that workforce policies and practices are 
consistent with the company’s values and support its 
long-term sustainable success. The workforce should be 
able to raise any matters of concern. 
All Directors have access to the advice of the Company 
Secretary, who is responsible for advising the Board on all 
governance matters.
Chair
• Primarily responsible for overall 
operation, leadership and 
governance of the Board.
• Leads the Board, sets the agenda 
and promotes a culture of open 
debate between Executive and 
Non-Executive Directors.  Ensures 
that there is a focus on Board 
succession plans to maintain 
continuity of skilled resource.
• Provides advice and acts as a 
sounding board.
• Ensures effective communication 
with our shareholders.
Chief Executive
• Responsible for executive 
management of the Group as a 
whole.
• Delivers strategic and commercial 
objectives within the Board’s stated 
risk appetite.
• Builds positive relationships with all 
the Group’s stakeholders.
Senior Independent 
Director
• Provides a sounding board to the 
Chair.
• Leads the appraisal of the Chair’s 
performance with the other 
Non-Executive Directors annually.
• Acts as intermediary for other 
Directors, if needed.
• Available to respond to shareholder 
concerns if contact through the 
normal channels is inappropriate.
Non-Executive Directors
• Contribute to developing our strategy.
• Scrutinise and constructively challenge the performance of management in the execution of our strategy.
• Bring their diverse expertise to the Board and Board Committees.

Board and Board Committee attendance by Directors
Board1
Nomination 
Committee
Audit and Risk 
Committee
Remuneration 
Committee
Responsibility 
Committee
AGM
Richard Huntingford
7 (7)
3 (3)
-
-
-
1 (1)
Jon Steinberg
7 (7)
3 (3)
-
-
-
1 (1)
Meredith Amdur
7 (7)
3 (3)
4 (4)
-
4 (4)
1 (1)
Mark Brooker
7 (7)
3 (3)
-
4 (4)
-
1 (1)
Rob Hattrell
7 (7)
3 (3)
-
4 (4)
-
1 (1)
Ivana Kirkbride2
6 (7)
2 (3)
-
-
3 (4)
1 (1)
Alan Newman
6 (7)
2 (3)
4 (4)
-
-
1 (1)
Angela Seymour-Jackson
7 (7)
3 (3)
4 (4)
4 (4)
4 (4)
1 (1)
Sharjeel Suleman3                                                                                                  
1 (7)
-
-
-
-
-
1.	
In addition to the six scheduled Board meetings and the one annual Board Strategy meeting (a total of seven Board meetings), a number of other Board meetings were held to discuss business matters that the 
Chair and Chief Executive decided should be considered by the Board and which are not reflected in this table.  All Directors received papers for all meetings.  Where Directors were unable to attend a meeting 
they had the opportunity to comment in advance and received a briefing on any decisions taken.  The Executive Directors did not attend parts of any Committee meeting where to do so would result in a 
conflict of interest.  For Committee meetings, the table notes attendance by Committee members only; however all Board members are able to join any Committee meeting and they frequently do so.
2.	 Ivana Kirkbride was appointed to the Board on 15 December 2023.
3.	 Sharjeel Suleman was appointed to the Board on 16 September 2024.
4.	 In addition to the scheduled meetings, the Chair and the Non-Executive Directors meet regularly to allow discussion without executive management present. The Senior Independent Director and the Non-
Executive Directors meet once a year without the Chair present in order to appraise his performance.
Principal Board Committees 
GoCompare.com Limited Board
The GoCompare.Com Limited Board oversees Future’s 
regulated businesses in compliance with applicable 
regulatory licence conditions.
Executive Leadership Team
Considers Group-wide initiatives and priorities.  Reviews the 
implementation of operational plans.  Reviews changes to 
policies and procedures and facilitates the discussion of the 
development of new projects.  Reviews and prioritises 
principal risks.
Audit and Risk 
Committee
• Oversees and monitors 
the Company’s financial 
statements, accounting 
processes and audits 
(internal and external).
• Ensures that risks are 
carefully identified and 
assessed and that sound 
systems of risk 
management and internal 
control are in place.
• Reviews matters relating 
to fraud and 
whistleblowing reports 
received.
• Ensures compliance with 
climate reporting.
Remuneration 
Committee
• Reviews and recommends 
the framework and policy 
for the remuneration of  
the Chair, the Executive 
Directors, the Company 
Secretary and senior 
executives in alignment 
with the Group’s reward 
principles.
• Considers the business 
strategy of the Group and 
how the remuneration 
policy reflects and 
supports that.
• Reviews workforce 
remuneration and related 
policies and alignment of 
incentives and rewards 
with culture, to help inform 
setting of Directors’ 
remuneration policy.
• Consults with 
shareholders  on the 
remuneration policy.
Nomination  
Committee 
• Reviews the structure, size 
and composition of the 
Board and its Committees.
• Identifies and nominates 
suitable executive 
candidates to be 
appointed to the Board 
and reviews the talent 
pool.
• Considers wider elements 
of succession planning 
below Board level, 
including diversity.
Responsibility 
Committee 
• Develops and oversees 
Future’s responsibility 
strategy.
• Reviews progress against 
priorities and objectives, 
across the responsibility 
strategy.
• Considers Future’s 
position on relevant, 
emerging sustainability 
issues.
Corporate governance
77
Annual Report and Accounts 2023

78
Future plc
Corporate 
Governance
Board of directors
Richard 
Huntingford
Position:
Independent
Non-Executive Chair
Nationality:
British
Appointed:
December 2017 and as Chair 
in February 2018  
  
Key skills and experience:
• Provides strong leadership of 
the Board in fulfilling its role 
of overseeing the 
development and delivery of 
Company strategy
• Extensive FTSE (including 
FTSE 100) Chair and Board 
experience, ensures best 
practice in Board 
effectiveness and corporate 
governance
• Ensures healthy debate and 
appropriate support for, and 
challenge of, executive 
management in their delivery 
of strategy, by Non-
Executive Directors
• Provides leadership in 
stakeholder relations and 
effective engagement with 
our wider stakeholders
External appointments:
Non-Executive Director and 
Chair of Unite Group plc
Richard had a 20-year 
executive career at Chrysalis 
plc and was CEO from 2000 to 
2007.  He has extensive FTSE 
non- executive board 
experience.  Previous  roles 
have included non-Executive 
Chair of Wireless Group plc 
(formerly UTV Media plc) from 
2012 to 2016 and non-
Executive Director of 
JPMorgan Mid Cap 
Investment Trust plc from 
2013 to 2022
Education:
Richard is a chartered 
accountant (FCA), having 
qualified with KPMG
Meredith  
Amdur
Position: 
Independent Non-Executive 
Director
Nationality:
American
Appointed:
February 2020   
  
 
Key skills and experience:
• Broad executive 
management, C-suite 
leadership in high-growth 
start-up and publicly traded 
data and technology 
companies
• Corporate and product 
strategy expertise in digital 
media and enterprise 
technology
• Digital media editorial / 
content management 
expertise
• US media and technology 
segment expertise in ad-
supported and subscription 
video and gaming services
• Leading innovator in new 
AI-driven data monetisation 
models for lead generation
External appointments:
Currently Chief Executive 
Officer of Rhetorik, a leading 
data supplier to technology 
vendors
Previously President and CEO 
of Wanted Technologies, a 
Canadian listed recruitment 
data analytics provider, and 
has held executive roles 
with Microsoft, Deloitte and 
DirecTV
Education:
Meredith holds a BA from 
the University of North 
Carolina in International 
Studies, an MSc from the 
London School of Economics 
in Politics and an MBA in 
Business Administration and 
Management from Cornell 
University
Jon 
Steinberg
Position: 
Chief Executive Officer
Nationality:
American
Appointed:
April 2023  
 
Key skills and experience:
• Strong track record at 
leading digital and media 
organisations
• Combines 
entrepreneurialism with 
leadership
• Deep understanding and 
passion for media, 
particularly how technology, 
creativity and innovation can 
be harnessed to accelerate 
growth and build significant 
value for stakeholders
External appointments:
Board member of News Media 
Alliance
Jon was a former Senior 
Adviser to The Raine Group 
and President of Altice USA’s 
News & Advertising Division, 
after the sale of Cheddar 
News, which he founded in 
2016.  Prior to that he was CEO 
of DailyMail.com North 
America and, before that, 
President & COO of BuzzFeed
Education:
Jon holds an MBA from 
Columbia University and a B.A. 
degree in Public and 
International Affairs from 
Princeton University
Sharjeel  
Suleman 
Position:
Chief Financial Officer
Nationality:
British
Appointed:
September 2024
Key skills and experience:
• Strong financial and 
commercial expertise
• Considerable experience in 
driving and executing 
strategy
• Experienced in driving 
growth across digital media 
and international markets
• Extensive M&A experience 
in media and entertainment 
industry
• Strong experience in driving 
rationalisation / cost savings 
initiatives
External appointments:
Non-Executive Director and 
Audit & Risk Committee chair 
of Commonwealth Games 
England
Previously Chief Financial 
Officer for five years at ITV 
Studios and before that held a 
variety of senior finance roles 
at ITV plc including Director of 
Group Finance and Director of 
Investor Relations
Sharjeel started his career at 
KPMG, where he qualified as a 
chartered accountant
Education:
Sharjeel is a chartered 
accountant and holds a BSc in 
Economics from University 
College London and a MPhil in 
Finance from University of 
Cambridge
Key
Nomination 
Committee
Remuneration  
Committee
Audit and Risk 
Committee
Responsibility 
Committee
Committee  
chair

Corporate governance
79
Annual Report and Accounts 2024
Alan 
Newman
Position: 
Independent Non-Executive 
Director
Nationality:
British
Appointed:
February 2018    
  
Key skills and experience:
• Corporate finance, 
accounting and audit, 
executive leadership, 
investor relations, media, 
telecommunications and 
technology, public company 
leadership and governance, 
strategy and M&A
External appointments:
Alan is Chair of  the Audit 
and Risk  Management 
Committee and Council 
member at  the University of 
Essex
He was formerly Chief 
Financial and Operating 
Officer of Ebiquity plc (2019 
to 2023) and Chief Financial 
Officer of YouGov plc 
(2008-2017). Prior to that, 
Alan was a Partner at EY 
Business Advisory Services 
and KPMG Consulting, 
working mainly with media, 
telecommunications and 
technology clients
Education:
Alan is a chartered 
accountant and holds an MA 
in Modern Languages (French 
and Spanish) from Cambridge 
University
Angela 
Seymour-Jackson
Position: 
Independent Non-Executive 
Director
Nationality:
British
Appointed:
February 2021   
  
 
Key skills and experience:
• Strong strategic 
understanding
• Extensive experience 
gained from a multitude 
of industries and sectors, 
including the insurance 
market
• Relevant experience with 
audit and remuneration 
committees
• Strong financial services 
background including deep 
experience of regulated 
entitles and UK regulators
External appointments:
Chair of PageGroup plc, Non-
Executive Director of Janus 
Henderson Group plc and 
Trustpilot Group plc.
Held executive roles with 
Aegon UK, RAC Motoring 
Services Limited and Aviva 
UK Limited, and was Senior 
Advisor to Lloyds Banking 
Group (insurance). Previous 
non-Executive Director roles 
include esure Group plc, 
Rentokil Initial plc and GoCo 
Group plc
Education:
Angela is a qualified 
marketing professional and 
a member of the Chartered 
Institute of Marketing. She 
holds an MSc in Marketing
Rob 
Hattrell
Position: 
Independent Non-Executive 
Director
Nationality:
British
Appointed:
October 2018   
  
Key skills and experience:
• Digital platforms, 
eCommerce and online 
sales, retail and customer 
behaviour, technology, 
business development, 
executive leadership
External appointments:
Partner, Head of Digital, TDR 
Capital
Previously Vice President, 
eBay UK, where he led one 
of eBay’s strongest markets 
worldwide and before that 
at Tesco, where Rob was 
most recently responsible for 
the supermarket’s General 
Merchandise business across 
the UK and Central Europe. 
He has also held the position 
of Partner in the global retail 
practice at Accenture
Education:
Rob graduated from Oxford 
University with a degree in 
Geography
Ivana 
Kirkbride
Position: 
Independent Non-Executive 
Director
Nationality:
American
Appointed:
December 2023  
 
Key skills and experience:
• Content-led, consumer 
digital media businesses
• Leveraging data and 
technology to create and 
deliver entertainment 
experiences to next-gen 
audiences
• Experience as investor, 
start-up entrepreneur and 
operator at Fortune 50 
corporations
External appointments:
Currently Chief Commercial 
Officer for Deezer S.A.
Board Director for the 
Television Academy 
Foundation
Former executive at Meta, 
Verizon and Google
Former investor at Advent 
International and ABS 
Capital Partners
Education:
BS in Commerce from the 
University of Virginia
Henry Crown Fellow at The 
Aspen Institute
Member of the Television 
Academy of Arts and 
Sciences and the Producers 
Guild of America
Mark  
Brooker
Position: 
Senior Independent  
Non-Executive Director
Nationality:
British
Appointed:
October 2020   
   
Key skills and experience:
• Board roles in public 
companies
• UK and International 
consumer and B2B 
businesses
• Digital platform
External appointments:
Non-Executive Director at 
Paysafe Ltd (NYSE listed), 
eCogra Holding Ltd and 
Heathrow Airport Holdings 
Ltd (both private companies)
Previously Chief Operating 
Officer of Trainline (formerly 
thetrainline.com) with 
responsibility for the UK and 
International consumer and 
B2B businesses.  Prior to 
this he was COO at Betfair 
having previously spent 17 
years in investment banking 
advising UK companies on 
equity capital raising and 
M&A, latterly as a Managing 
Director at Morgan Stanley
Education:
Mark holds a Master’s degree 
in Engineering, Economics 
and Management from 
Oxford University

Objectives for FY 2025
Steps to be taken during FY 2025
Further focus on longer term strategy and refining of reporting of interim performance 
and development milestones
Facilitate broader, structured strategy discussions by the Board
Focus more in Board discussions on opportunities and risks presented by emerging 
technologies 
Review/improve reporting of interim performance and development milestones
Renewed focus on the culture of the organisation, supported by Ivana Kirkbride taking 
on the role of designated Non-Executive Director for workforce engagement
Via the new Designated Non-Executive Director for workforce engagement, bring the 
views and concerns of the workforce to the Board and take them into account in Board 
decision-making
Facilitate more engagement by Board members with the wider workforce
Ongoing focus on succession plans for the Board, considering the competencies that 
will be required of the new appointees to succeed the Board Chair and Audit and Risk 
Committee Chair in 2025/2026, and with diversity as a key criterion
Review all Committee Chair roles, as part of general Board succession planning as well 
as the process of replacing the Board Chair and Audit and Risk Committee Chair in 
2025/2026
Ensure diversity requirements are appropriately considered in succession planning
Ensure succession planning for key SLT roles as well as ELT roles
Outcomes
Based on feedback received during the review process described on the opposite 
page, the Board agreed on areas of focus, which will be monitored during the year:
Corporate 
Governance
Focus area
Key 
stakeholders
Activities
Link to strategic 
objectives
Strategy and 
operations (see 
Strategic
Report starting 
on page 6)
Our people 
Our audience
Our commercial 
partners and 
suppliers
Our investors 
Regulators
• Received regular updates on the progress of the Growth Acceleration Strategy
• Bringing a good breadth of skills, perspectives and experience, in the context of efficient information flows 
between the Board and executive management
• Building a constructive, supportive relationship with executive management
• Acting as a thought partner for executive management, against the backdrop of a challenging macroeconomic 
environment and a pivot in the strategy
• Received deep dive presentations on various topics, from a broad range of leaders across the organisation
• Received and constructively challenged updates on M&A strategy and reviewed post-acquisition performance 
against the business cases on which the acquisitions were proposed and approved
• Received and constructively challenged the capital allocation strategy.  Approved the implementation of a share 
buyback programme
• Received updates from the Group and its advisors on strategy, bid defence, dividend policy, compliance and 
governance matters
• Consideration and approval of material contracts
• Reach valuable 
audiences (on 
and off-platform)
• Diversify and 
grow revenue  
per user
• Optimise the 
portfolio
Leadership, 
people and 
culture
(see page 28)
Our people 
Our investors
• Successfully recruited a new CFO
• Reviewed employee engagement matters
• Received an update on employee views and the findings of the engagement survey
• Ensuring the Company remains at the forefront of developing and embedding best practice in responsible 
business behaviour
• Maintaining and enhancing Future’s culture and values and key policies and procedures and ensuring these are 
rolled out to existing and acquired businesses
• Continuing to monitor senior executive talent management and development plans to provide succession for all 
key positions
• Received report on UK Gender Pay Gap
• Organisational 
health
Finance
(see Strategic 
Report starting 
on page 6 and 
Financial Review 
on page 43)
Our audience
Our commercial 
partners and 
suppliers
Our investors
Regulators
• Reviewing and approving the Group budget and 3-year plan
• Reviewing financial Key Performance Indicators (KPIs)
• Reviews of capital structure, liquidity, investor proposition and valuation
• Approving full year results, half year results, trading updates, and the Annual Report (ensuring the Annual Report 
and financial statements are fair, balanced and understandable)
• Reviewing the Group’s dividend policy
• Considered payment of final dividend (see page 90 for more details)
• Reviewing the key risks to the Group and the controls in place for their mitigation
• Considering and monitoring the Group’s risk appetite and principal risks and uncertainties
• Approved renewal of corporate insurance brokers
• Approving the viability and going concern statements
• Reviewing and approving the tax strategy
• Reviewing capital allocation and debt policy
• Reaching 
valuable 
audiences (on 
and off-platform)
• Diversify and 
grow revenue  
per user
• Optimise the 
portfolio
Governance 
(see pages 73 
onwards)
Our people
Our commercial 
partners and 
suppliers
Our investors 
Regulators
• Monitoring and reviewing the Company’s approach to corporate governance, its key practices and its ongoing 
compliance with the 2018 Code and (where possible, although not yet required) the 2024 Code.
• Reviewing the results from the external Board performance review and agreed an action plan
• Received regular reports from the Chair of each Committee
• Reviewing and where necessary approving updated Committees’ terms of reference
• Continuing to keep key policies updated and monitor ongoing compliance
• Receiving and considering feedback from shareholder engagement (see page 38 for more detail)
• Received report on impact of third party cookie deprecation
• Received updates on litigation
• Reviewed the interests of key stakeholders, agreeing that the current stakeholder groups remain appropriate 
(see page 36 for more information)
• Reviewing and approving the Modern Slavery statement
• Authorised potential Conflicts of Interest Register
• Reviewing the Chair fee
• Continued focus on key policy and regulatory issues, including Consumer Duty and the Corporate Governance 
Code reforms
• Reach valuable 
audiences (on 
and off-platform)
• Diversify and 
grow revenue 
per user
• Optimise the 
portfolio
• Organisational 
health
Board activities
80
Future plc
Corporate 
Governance

Corporate governance
81
Annual Report and Accounts 2024
In accordance with the UK Corporate 
Governance Code, a formal and rigorous 
annual review of the performance of the 
Board, its committees, the Chair and 
individual directors is undertaken.  The 
last externally facilitated review exercise 
was undertaken in FY 2021.  Therefore, 
in accordance with the Code’s guidance, 
the review in FY 2024 was again 
externally facilitated.  It was carried out 
by Independent Audit Limited, which has 
no connection with the Company or any 
individual directors.
As noted in the FY 2023 Annual Report, 
certain key objectives were identified, for 
action in 2024, under the broad areas of:
• Continue focus on talent development 
and succession planning for the Board 
and the ELT.
• Constructively challenge strategy 
review and execution, to ensure robust 
decision-making and implementation.
• Further develop stakeholder 
engagement.
Some of the steps taken during 2024 to 
address those objectives, which are also 
noted in the other relevant sections of 
this report, were:
• The Board worked closely with Jon 
Steinberg, following his appointment 
as CEO in April 2023, to support him in 
establishing himself in the CEO role.
• Following Penny Ladkin-Brand’s 
departure, Sharjeel Suleman was 
appointed as Chief Financial Officer 
with effect from 16 September 2024.
• An onboarding process was 
implemented for Ivana Kirkbride, who 
joined the Board as a Non-Executive 
Director in December 2023 and became 
Chair of the Responsibility Committee 
in February 2024.
• The Board skills matrix, Board 
composition and Board succession 
planning were reviewed by the 
Nomination Committee.
• The Board joined the Executive 
Leadership Team at a Strategy Day in 
March.  Board members also joined a 
Future women’s leadership event and 
networking/learning dinner to create 
a forum for Future’s female ELT/SLT 
leaders to discuss how we can increase 
the representation of women at an SLT 
and ELT level in our organisation.
• The Board made visits to our Bath, New 
York and London offices to engage 
directly with senior management and 
colleagues from across the business.  
These have included:
• A live ‘Ask the Board’ Q&A session for 
all colleagues in New York in July.
• A dinner with the New York Senior 
Leadership Team and other key 
managers in July.
• A live ‘Ask the Board’ Q&A session for 
all colleagues in Bath in September.
• The Chair offered to meet with the 
top 20 shareholders after both the 
Preliminary Results announcement in 
December 2023 and the HY roadshow 
in May 2024 and subsequently met with 
a number of them.
• An engagement survey was conducted 
among all employees and actions put 
in place to address the areas where 
improvements were needed.  
• Town Hall meetings, to which all Future 
staff are invited and which include CEO 
and CFSO updates, as well as responses 
to questions raised by employees, were 
held regularly throughout the year.
• The Board had a standing invitation to 
attend Future events, where they would 
have an opportunity to engage with 
Future’s audience.
The Board performance review  process
As mentioned above, the Board 
conducted an externally facilitated 
review in FY 2024.  Independent 
Audit provided a questionnaire and 
sent it to Board members in early July.  
Responses were received through 
July and early August and, having 
analysed the responses, Independent 
Audit submitted their report in early 
September.  The report outcomes and 
the proposed actions were discussed at 
the September Nomination Committee 
and Board meetings.  The report, which 
was based on the self-assessment 
questionnaire, confirmed that the 
Board displays a number of strengths, 
including:
• A good range of skills and experience 
are represented on the Board.
• The Non-Executive Directors are 
engaged and well prepared for Board 
and Committee meetings, which are 
well chaired and provide an opportunity 
for all members to voice their opinions.  
• There is a trusting and open relationship 
between the Non-Executive Directors 
and the CEO.
This discussion, together with the 
Nomination Committee’s considerations 
of independence, time commitment 
and tenure, are used as the basis for 
recommending the re-election of 
Directors by shareholders. The Board 
is satisfied that all its Non-Executive 
Directors bring robust, independent 
oversight and that they continue to 
remain independent.
The review process also addressed 
the strengths and development areas 
for the Audit and Risk, Nomination, 
Remuneration and Responsibility 
Committees.  Noting that all four 
committees function well in terms of 
effective chairing, quality of discussions, 
the support they receive and the 
reporting they do, actions they agreed to 
implement in FY 2025 to enhance their 
performance include:  a review of the 
reward strategy against the backdrop 
of the new remuneration policy for FY 
2026-2028 and further development 
of ESG performance measures and 
improved communication of the 
responsibility strategy to stakeholders.
As part of the formal Board review 
process, the Senior Independent 
Director led a review of the Chair’s 
performance, taking into consideration 
the view of all the Directors.  The 
Directors noted the strong support 
provided by the Chair to the Executive 
team, his proactive communication with 
key stakeholder groups and effective 
management of Board meetings.  
Looking forward to FY 2025, the Chair 
and the Board are planning for an 
increased emphasis on operational 
performance as the GAS strategic 
plan moves into year two as well as 
spending more time at Board meetings 
considering longer-term challenges 
arising from fundamental changes to the 
media industry.  The focus on Director 
succession planning will continue, given 
the announcement in October that 
Jon Steinberg will step down from the 
Board in 2025 and as a number of board 
members will reach the end of their 
expected tenure in the next 2-3 years. 
Board performance review

82
Future plc
Directors, presented a diverse set 
of candidates for the Committee to 
consider and, after careful consideration, 
referencing and due diligence, the 
Committee concluded that Sharjeel 
Suleman was its preferred candidate and 
recommended to the Board that he be 
appointed CFO.  This was then announced 
on 3 May 2024, with his appointment 
taking effect on 16 September 2024.
Sharjeel joined Future from ITV Studios, 
where he had been Chief Financial Officer 
for five years. Before this, he held a 
variety of senior finance roles at ITV plc 
including Director of Group Finance and 
Director of Investor Relations.  He brings 
a broad industry experience to Future, 
particularly in media and driving growth 
across international markets.
Board changes in the year
Other than Sharjeel’s appointment, 
further details of which are set out below 
and in the Directors’ Remuneration 
Report on page 92, and Penny’s 
departure, the other Board changes 
during the year were those already trailed 
in the FY 2023 Annual Report, namely:
• Ivana Kirkbride joined the Board on 
15 December 2023 and became Chair 
of the Responsibility Committee on 1 
February 2024.  Ivana’s appointment to 
the Board was supported by an external 
search consultancy, MWM, which 
has no connection with Future or any 
individual Directors
• Mark Brooker became Senior 
Independent Director on 1 February 2024
• Hugo Drayton resigned from the Board 
on 31 January 2024. 
The Committee played a central role in 
Sharjeel’s search process, as outlined 
above, and worked closely with the 
Remuneration Committee to define his 
compensation arrangements and Penny’s 
leaver treatment, details of both of which 
are set out from page 92.
NED succession planning
The Committee, on behalf of the Board, 
regularly assesses the balance of 
Executive and Non-Executive Directors, 
and the composition of the Board in terms 
of skills, experience, diversity and capacity. 
We continually monitor the composition 
of the Board not only based on the length 
of Directors’ tenure and on our Board 
Diversity and Inclusion Policy (‘Board D&I 
Policy’), but also with a view to ensuring 
that the Board’s blend of skills and 
experience is appropriate for the next 
stage of Future’s development.
On appointment each Non-Executive 
Director receives a letter of appointment 
setting out, among other things, their 
term of appointment, the expected time 
commitment for their duties to Future and 
details of any committees of which they 
will be a member and / or Chair.  Non-
Executive Directors are initially appointed 
for a three-year term, after which a review 
is undertaken to consider renewal of the 
term for a further three years.  However, 
Future follows governance best practice 
with all directors standing for re-election 
by shareholders at each Annual General 
Meeting.
ELT succession planning
During FY 2024, the Board and the 
Committee have monitored the changes 
to the organisational structure and 
approved changes to key leadership roles. 
During the year, the Board discussed 
succession plans for executives below 
Board level on a number of occasions. 
The Committee will continue to keep 
a watching brief on the market and 
potential talent and will continue to 
monitor the ELT and senior management 
talent pool to ensure that succession 
planning for business-critical roles is 
proactively reviewed and to ensure the 
development of a diverse pipeline for 
succession for the Board and the ELT, 
as required by the 2024 Code (which the 
Group is working towards compliance 
with, although it is not yet in effect).
Board diversity and inclusion policy
We adopted a new Board D&I Policy in 
Nomination committee
Introduction from Nomination Committee Chair: 
Corporate 
Governance
Richard Huntingford 
Chair
Director Induction Programme Example
We have a detailed Director induction programme which all new Board members 
participate in.
• Governance training
• Briefed on outcomes of most recent Board 
performance review
• Meeting senior executives
• Meeting with colleagues  
during site visits
• Information on the Group  
budget and strategy
• Last Annual Report
• Meeting with investors and  
other key stakeholders
• Meeting with external and   
internal auditors 
Effectiveness
Leadership
Accountability
Relations with 
stakeholders
I am pleased to present this review 
of the activities of the Nomination 
Committee during FY 2024, which met 
formally on 3 occasions during the year.  
The committee’s Terms of Reference 
describe its role and responsibilities more 
fully and can be found on our website.
CFO transition
On 6 December 2023, we announced 
that Penny Ladkin-Brand had informed 
the Board of her decision to step down 
from the Board in 2024, subject to a 
twelve-month notice period.  We also 
announced that the Board had initiated 
an external search for her successor 
and had appointed the executive search 
adviser,  Russell Reynolds, to advise the 
Committee on this appointment.  
Russell Reynolds, which has no 
connection with Future or any individual 

Corporate governance
83
Annual Report and Accounts 2024
2023, which also applies to the Board’s 
Committees. We reviewed the policy in 
September 2024 and concluded that it 
is still appropriate.  We see increasing 
diversity at Board level as an essential 
element in maintaining a competitive 
advantage and continue to believe that 
a truly diverse Board will include and 
make good use of differences in the 
skills, regional and industry experience, 
educational, professional and socio- 
economic backgrounds, ethnicity, 
race, gender, age, sexual orientation, 
disability, cognitive and other 
distinctions between Directors.
Our Board D&I Policy also makes specific 
reference, as well as to diversity, to 
inclusion, to highlight that, as well as a 
diverse Board, we promote an open and 
inclusive culture in Board and Committee 
meetings, where all Directors are 
encouraged to share their views and their 
views are all taken into account, without 
bias or discrimination.
Our objective of driving the benefits of 
a diverse and inclusive Board, senior 
management team and wider workforce
is underpinned by our strong culture of 
diversity and inclusion, which is essential 
to fulfilling Future’s purpose, is inherent 
in our values and supports the delivery 
of our strategy. You can read more about 
the Group’s approach to diversity and 
inclusion in the Corporate Responsibility 
report from page 21.
Set out below are the objectives of our 
Board D&I Policy and our assessment 
of performance against them. These 
objectives ensure that both appointments 
and succession planning support 
developing a diverse pipeline:
• To ensure that the proportion of women 
on the Board is 40 percent from FY 
2023, and in leadership positions 
is 40 percent by no later than 2025 
(the latter in accordance with the 
recommendations of the FTSE Women 
Leaders Review).
• To ensure that at least one woman 
is appointed to the Chair or Senior 
Independent Director role on the Board, 
and/or one woman in the Chief Executive 
Officer or Chief Financial Officer role, 
from FY 2023.
• To have at least one member of 
the Board from an ethnic minority 
background excluding white ethnic 
groups, from FY 2023.
As at 30 September 2024, we met one of 
these requirements, with two members of 
the Board being from an ethnic minority 
background.  Since the departure of 
Penny Ladkin-Brand, we no longer have 
a woman in the role of Chief Financial 
Officer and the percentage of women on 
the Board has reduced to 33 percent.
Whilst the Board recognises that an 
effective board with broad strategic 
perspective requires diversity and the 
Nominations Committee has always been 
very mindful of ensuring diversity on the 
Board, for the reasons explained in our 
Board D&I policy, ultimately the Board 
appoints candidates based on merit and 
assesses potential Directors against 
measurable, objective criteria.
Future has previously had a strong 
record of Board gender diversity, with 
women holding both the CEO and CFSO 
roles until 2023 and on 31 December 
2023, the percentage of women on the 
Board was 44%, with one of those Board 
members being ethnically diverse.  The 
succession process for the CFO role was 
approached with diversity as an important 
consideration, as was the process for the 
CEO in 2023.  In both cases, the searches 
were supported by the external search 
consultancy, Russell Reynolds, and the 
candidate briefs explicitly mentioned 
diversity as an important consideration.  
The reasons for Jon’s selection were 
articulated in the 2023 Annual Report.  
The reasons for Sharjeel’s selection 
were, as already mentioned above, his 
broad industry experience, particularly 
in media and driving growth across 
international markets, complemented by 
a set of excellent references.  Therefore, 
while our two recent Executive Director 
appointments were the right candidates 
for the respective roles, they have 
led to our diversity ratios regressing.  
An immediate solution to this would 
have been to make additional diverse 
Board appointments, however the 
Committee felt strongly that this would 
not be appropriate and would lead to an 
oversized and unwieldy Board for the 
Company’s size.  The Committee also did 
not want to lose the valuable experience 
and contributions from each of the 
existing Board and Committee members 
at this point in time, given the Growth 
Acceleration Strategy and the portfolio 
optimisation process that are in hand. 
Another factor was that both the Board 
Chair and the Chair of the Audit and Risk 
Committee will reach the end of their 
nine year tenure at the end of 2026.  
Accelerating these two replacement 
appointments was not considered 
sensible, particularly now in the light of 
Jon’s decision to step down in 2025.  It 
Members
Since
Richard Huntingford (Chair)  
  2017
Meredith Amdur  
  2020
Mark Brooker  
  2020
Rob Hattrell  
  2018
Ivana Kirkbride   
  2023
Alan Newman  
  2018
Angela Seymour Jackson  
  2021
Jon Steinberg  
  2023
The Company Secretary acts as secretary 
to the Committee.  Details of individual 
Directors’ attendance at committee 
meetings can be found on page 77.
Key objective 
The Nomination Committee supports the 
Board in Executive and Non-Executive 
succession planning.  Our key objectives as 
a Nomination Committee are:
• To make sure the Board has individuals 
with the necessary range of skills, 
knowledge and diversity of experiences 
to lead the Company effectively. 
• To ensure that it is effective in 
discharging its responsibilities and 
overseeing appropriately all matters 
relating to corporate governance.
Key responsibilities
• Ensure that Executive and Non-Executive 
succession plans are reviewed, updated 
and implemented accordingly.
• Improve diversity and inclusion on the 
Board and for senior management roles.
• Further strengthen the senior 
management team.
• Ensure that appointments to GoCompare.
com Limited are assessed in accordance 
with the relevant regulatory requirements 
and that appropriate regulatory approval 
is obtained.
Key actions from FY 2024
• Recruitment of a new CFO.
• Monitoring Board composition for 
alignment of relevant skills, experience 
and diversity to Future’s strategy.
• Monitoring progress in the 
implementation of the Board D&I Policy.
• Oversight of the Executive Leadership 
Team’s development and succession 
planning. 
Priorities for 2025
• Recruitment of a new CEO.
- Support Sharjeel Suleman to establish 
himself in the CFO role.
• Review succession planning for the 
Committee Chairs and Chair of the Board, 
considering the need for the appropriate 
blend of skills and expertise on the Board.

84
Future plc
Corporate 
Governance
Gender
Ethnicity
CEO
Financial
Editorial/ 
Publishing Content
Digital and Technology 
Advertising and Brands
UK Governance
Remuneration
Richard Huntingford
M
W
Jon Steinberg
M
W
Meredith Amdur
F
W
Mark Brooker
M
W
Ivana Kirkbride
F
M
Rob Hattrell
M
W
Alan Newman
M
W
Angela Seymour-Jackson
F
W
Sharjeel Suleman
M
M
Board skills matrix
is therefore sensible to maintain the 
current Chair during the onboarding 
period of a new CEO and, with Sharjeel 
having only just taken up the CFO role, 
it is important that there is continuity in 
the Audit and Risk Committee Chair role 
until he is fully bedded in. 
The Board remains fully committed to 
meeting its own diversity targets and the 
Committee intends to use the ensuing 
CEO, Chair and Audit and Risk Committee 
Chair appointments to ensure that the 
Board composition will be fully compliant 
with all the diversity requirements no 
later than December 2026. We would 
also note that, while it is not one of the 
four named senior roles on the Future plc 
Board, the Chair role of the Go.Compare 
Board, which is occupied by Angela 
Seymour-Jackson, is a significant one 
for Future given it is a regulated entity. 
with significant responsibilities and 
governance requirements. 
Our principles for Board diversity 
also apply to the ELT and senior 
management below this level with female 
representation of 21.4% at ELT level and 
30.8% at SLT level.
Numerical data on the sex or gender 
identity and ethnic diversity of the Board,
senior Board positions (Chair, CEO, SID 
and CFO) and executive management, 
in the format required by the UK Listing 
Rules, are set out on page 28.
The Board D&I Policy mirrors that of 
our wider Equality, Inclusion & Diversity 
Policy, which is available on our website at 
www.futureplc.com.
Committee performance and 
effectiveness
The Nomination Committee’s 
performance was evaluated as part of the 
externally facilitated Board performance 
review, as described on page 81. The 
review was completed by all Committee 
members and no issues arose.
Independence
During FY 2024, the Committee reviewed 
the balance of skills, experience and 
independence of the Board, including 
consideration of Board members’ term 
in office and any potential conflicts 
of interest.  It concluded that each 
Non-Executive Director remained 
independent. The Committee is satisfied 
that the external commitments of the 
Board’s Chair and members do not 
conflict with their duties as Directors of 
the Company and that they have
sufficient time to fulfil their Director 
responsibilities to Future, both in normal 
circumstances and in exceptional 
circumstances.
After the year-end, the Committee also 
considered the Directors proposed for 
election or re-election by shareholders 
at the AGM. Following discussion of 
the skills, contribution and external 
commitments of each Director, and in
conjunction with the Board performance 
review conducted between July and 
September 2024, the Committee 
supports the proposed re-election of 
all Directors standing for re-election (or 
election) at the AGM in 2025.  In line with 
best practice, each Committee member 
was excluded from approving the 
proposal for their re-election (or election).
CEO change 
The Nomination Committee, which 
comprises all the Non-Executive 
Directors, is responsible for 
recommending the appointment of 
the new CEO.  As mentioned in my 
Chair’s introduction, the Committee 
has appointed Spencer Stuart to assist 
with the search.  The process is being 
led jointly by myself and Mark Brooker, 
as Senior Independent Director, with full 
input from the Nomination Committee 
members at each of the key stages of the 
search process.
Richard Huntingford
Chair
4 December 2024
1	
M signifies male, F signifies female.
2	
W signifies of white ethnicity. M signifies of minority ethnicity.

Corporate governance
85
Annual Report and Accounts 2024
Members
Since
Alan Newman (Chair)  
  2018
Meredith Amdur  
  2020
Angela Seymour-Jackson  
  2021
The Company Secretary, or nominee, acts as 
secretary to the Committee. Details of individual 
Directors’ attendance can be found on page 77.
Key objectives of the Audit and Risk 
Committee
To monitor the integrity of the Group’s financial 
reporting processes.
To ensure that risks are carefully identified and 
assessed, and that sound systems of risk 
management and internal control are in place.
Key responsibilities
Overseeing the accounting principles, policies 
and practices adopted by the Group.
Overseeing the external financial reporting and 
associated announcements.
Overseeing the appointment, independence, 
effectiveness and remuneration of the Group’s 
External Auditor, including the policy on the 
supply of non-audit services.
Conducting a competitive tender process for 
the external audit when required.
Reviewing the resourcing, plans and 
effectiveness of Internal Audit, which is 
independent from the Group’s External Auditor.
Ensuring the adequacy and effectiveness of 
the internal control environment.
Monitoring the Group’s risk management 
processes and performance.
Ensuring that the regulatory requirements for 
the GoCompare.com Limited business are 
assessed and properly managed and that 
appropriate regulatory approval is obtained as 
appropriate.
Ensuring the establishment and oversight of 
fraud prevention arrangements and reports 
under the whistleblowing policy.
Monitoring the Group’s compliance with the 
2018 UK Corporate Governance Code and with 
other financial-related disclosures, including 
related to climate change.
Providing advice to the Board on whether the 
Annual Report and Accounts, when taken as a 
whole, is fair, balanced and understandable and 
provides all the necessary information for 
shareholders to assess the Company’s 
performance, business model and strategy.
Key actions from FY 2024
Continued to monitor legislative and regulatory 
changes that may impact the work of the 
Committee, in particular the introduction of the 
2024 UK Corporate Governance Code 
requirements. 
Reviewed understanding of any proposed 
audit industry changes as well as external 
auditor quality scores.
Reviewd of the independence, effectiveness 
and remuneration of the Group’s External 
Auditor, including the policy on the supply of 
non-audit services.
Continued to review the work of the Internal 
Audit function and implementation of audit 
recommendations.
Continued to monitor the effectiveness and 
development of the Group’s internal control 
environment.
Continued to monitor the effectiveness of the 
Group’s risk management.
Monitored the Company’s compliance with 
TCFD and CFD and other climate-related 
financial disclosures and its disclosures related 
to diversity, equity and inclusion.
Annual review of the terms of reference of the 
Committee.
Priorities for 2025
Monitor legislative and regulatory changes that 
may impact the work of the Committee, 
including ongoing monitoring of the 2024 UK 
Corporate Governance Code requirements 
and the Group’s preparation for meeting those 
requirements.
Approve the activities, review the findings and 
assess the effectiveness of the Company’s 
Internal Audit function.
Monitor the effectiveness and development of 
the Group’s internal control environment.
Monitor the Company’s compliance with TCFD 
and CFD and other climate-related financial 
disclosures and its disclosures related to 
diversity, equity and inclusion.
Audit and risk committee
Corporate 
Governance
required, make informed decisions. 
The Committee has received reports 
from management on the ongoing 
maturity of the Group’s internal controls 
environment and notes the good 
progress that is being made in this area.  
Following the introduction of the 2024 
UK Corporate Governance Code which 
includes new requirements relating to 
the Board’s assessment of the Group’s 
internal controls, the Committee has 
been working with the management 
to ensure the development of a plan to 
enable the Group to comply with these 
requirements by the due dates which, for 
disclosures relating to internal controls, 
will be in the Annual Report for the year 
ending 30 September 2027.  
We have continued to review and 
scrutinise, discuss and challenge the 
assumptions and judgements made by 
management in the preparation
of published financial information, to 
ensure that the Committee had clear 
oversight of the evolving impact of the 
Group’s strategy on the business and its 
financial affairs, as well as emerging risks. 
Information regarding the Board’s 
stakeholder engagement is set out on 
page 36, which also indicates where the 
Dear Shareholder,
On behalf of the Audit and Risk Committee, 
I am pleased to present its report for the 
year ended 30 September 2024. 
Throughout the year I have maintained 
regular dialogue with the Committee 
members, the Executive Directors, 
other members of management, with 
Deloitte LLP (Deloitte), the external 
auditor and with RSM UK Risk Assurance 
Services LLP (RSM), the Group’s provider 
of outsourced internal audit.  As well 
as attending Committee meetings, 
I have had discussions prior to each 
meeting with topic owners, to ensure 
that the Committee would have the 
appropriate information in the meeting, 
to allow it to challenge, advise and, when 
Committee took account of the views of 
key stakeholders and considered their 
interests in its discussions and decision-
making, as does page 41.
This year the Board undertook an 
externally facilitated review of the 
performance of the Board and Board 
Committees, including this Committee, in 
accordance with the requirements under 
the 2018 Code and you can read more 
about this on page 81.
I would like to thank all the colleagues 
involved in the Group’s corporate and 
financial integrity, controls, recording 
and reporting for their contribution 
during 2024.
I hope that you find this report 
informative and can take assurance from 
the work undertaken by the Committee 
during the year to deliver its key 
responsibilities.
Alan Newman
Chair of the Audit and Risk Committee
4 December 2024

86
Future plc
Membership and meetings
The Committee held four scheduled 
meetings during the year and a 
number of ad hoc meetings.  It has an 
agenda planner linked to events in the 
Company’s financial calendar and other 
important events that arise throughout 
the year, which fall for consideration by 
the Committee under its remit.  
Two of these meetings focused on 
reviewing matters in conjunction with 
the half year and full year reporting 
and included private meetings with the 
Internal and External Auditors. The other 
meetings focused on the development of 
internal controls, the work of the Internal 
Audit function, evaluation of corporate 
and emerging risks, our ongoing work on 
TCFD and ad hoc matters which arose 
during the year. Details of individual 
Directors’ attendance can be found on 
page 77. 
In addition to the Committee members, 
all of whom are Non-Executive Directors, 
the CFO, Finance Director, Director 
of Accounting & Control, Head of 
Compliance, Risk Manager, the Internal 
Auditor (which service is provided by 
RSM and the External Auditor (Deloitte) 
attended all or parts of these meetings 
by invitation.  The Chair of the Board and 
Chief Executive Officer may also attend 
meetings. The Company Secretary acts 
as Secretary to the Committee. The 
Chair of the Committee holds regular 
meetings with the External and Internal 
Auditors who have an opportunity to 
discuss matters without management 
being present and also with the CFSO 
(and, since September 2024, with the 
CFO, who has responsibility and custody 
of the internal audit function).
The Committee received sufficient, 
reliable and timely information from 
management to enable it to fulfil its 
responsibilities. The Board has confirmed 
that it is satisfied that Committee 
members possess an appropriate level 
of independence and depth of financial 
and commercial, including sectoral, 
expertise. For the financial year ended 30 
September 2024, Alan Newman was the 
member of the Committee determined by 
the Board as having recent and relevant 
financial experience.
Going concern and viability statements
The Committee reviewed the updated 
wording of the Group’s longer-term 
viability statement, set out on page 52. 
To do this, the Committee ensured that 
the model used was consistent with
the approved three-year plan and that 
scenario and sensitivity testing aligned 
clearly with the principal risks of the 
Group. Committee members challenged 
the underlying assumptions used and 
reviewed the results of the detailed 
work performed. The Committee was 
satisfied that the analysis supporting 
the viability statement had been 
prepared on an appropriate basis. The 
Committee also reviewed the going 
concern statement, set out on page 45 
and confirmed its satisfaction with the 
methodology, including appropriateness 
of the sensitivity testing.
Fair, balanced and understandable 
The Committee considered whether 
the Annual Report is ‘fair, balanced 
and understandable’, in line with the 
requirements of the 2018 Code. The 
Committee members were consulted 
at various stages during the drafting 
process and gave input to the 
planning process, as well as having the 
opportunity to review the Annual Report 
as a whole and discuss, prior to the 
December 2024 Committee meeting, 
any areas requiring additional clarity or 
better balance in the messaging. In this 
respect the Committee focused on:
• a qualitative review of disclosures 
and a review of internal consistency 
throughout the Annual Report and 
Accounts;
• a review by the Committee of all 
material matters, as reported 
elsewhere in this Annual Report and 
Accounts;
• a risk-comparison review, which 
assesses the consistency of the 
presentation of risks and significant 
judgements throughout the main areas 
of risk disclosure in this Annual Report 
and Accounts;
• a review of the balance of good and bad 
news; and
• ensuring it correctly reflects:
   – the Group’s position and performance 
as described on pages 116 to 173;
   – the Group’s business model, as 
described on page 11;
   –  the Group’s strategy, as described 
from page 12.
On the basis of this work, together with 
the views expressed by the External 
Auditor, the Committee recommended, 
and in turn the Board confirmed, that it 
could make the required statement that 
the Annual Report is ‘fair, balanced and 
understandable’.
The Committee also received 
regular updates from the CFSO (from 
September, the CFO) on provisions 
made for litigation and the Committee 
considered the appropriateness of the 
methodology applied.
Risk management
The Board has overall responsibility 
for determining the nature and extent 
of its principal and emerging risks and 
the extent of the Group’s risk appetite, 
and for monitoring and reviewing the 
effectiveness of the Group’s systems of 
risk management and internal control. 
Further details of the risk management 
objectives and process are on pages 47 
to 51.
The principal risks and uncertainties 
facing the Company are addressed in the 
Strategic Report and in the table on
pages 47 to 51. The Board has delegated 
to the Committee the responsibility 
for monitoring the effectiveness of the 
systems of risk management.
Internal control
The Board determines the objectives 
and broad policies of the Group and 
meets regularly, when a set schedule 
of matters which are required to be 
brought to it for decision is discussed. 
Overall management of the Group’s 
risk appetite, its tolerance to risk and 
discussion of key aspects of execution 
of the Group’s strategy remain the 
responsibility of the Board. The Board 
has delegated to the Audit and Risk 
Committee the responsibility for
establishing a system of internal controls
appropriate to the business environment 
in which the Group operates.
Key elements of this system include:
• A clearly defined organisation structure 
for monitoring the conduct and 
operations of the business.
• Clear delegation of authority 
throughout the Group, starting with the 
matters reserved for the Board.
• A formal process for ensuring that key 
risks affecting operations across the 
Group are identified and assessed on a 
regular basis, together with the controls 
in place to mitigate those risks. Risk 
consideration is embedded in decision-
making processes at all levels and the 
most significant risks are periodically 
reviewed by the Board. The risk process 
is reviewed by the Audit and Risk 
Committee.
• The preparation and review of 
comprehensive annual budgets.
 • The monthly reporting of actual results 
and their review against budget, 

Corporate governance
87
Annual Report and Accounts 2024
forecasts and the previous year, with 
explanations obtained for all significant 
variances. The CEO and CFSO (from 
September 2024, the CFO) also 
provided monthly written updates to 
the Board.
• The Finance Manual which outlines 
key control procedures and policies 
to apply throughout the Group. This 
includes clearly defined policies and 
escalating authorisation levels for all 
procurement activity including capital 
expenditure and investment, with 
larger capital projects, acquisitions and 
disposals requiring Board approval. This 
framework is kept under periodic review.
• The ongoing development of a formal 
controls framework that defines the 
key controls, the persons responsible 
and the specific risk that each of these 
key controls is designed to mitigate.
• Appropriately qualified staff in our 
finance, legal and human resource 
functions with business continuity 
plans to ensure that all key roles have 
adequate cover.
• Initiation of a formal quarterly CFO 
review of control execution and 
assessment that control owners 
understand design and efficacy of 
the controls they monitor, tested by a 
regular timetable of internal controls 
reviews that include the testing of key 
controls and process walk-throughs of 
processes, reported to the Audit and 
Risk Committee.
• Development of a learning from 
incidents culture, reporting of potential 
and actual internal control failures 
and assessment of management’s 
response.
• Continuing to drive maturity in 
our IT controls environment and 
addressing improvement areas as 
part of our ongoing IT and governance 
enhancements.
• Regular formal meetings between the 
CEO, the CFSO (from September 2024, 
the CFO) and senior management to 
discuss strategic, operational and 
financial issues.
During the year the Group continued to 
execute its programme of developing 
internal controls consistent with the 
forthcoming requirements of the 2024 
Corporate Governance Code.  The Audit 
and Risk Committee received quarterly 
updates to assess the level and quality 
of management supervision needed. 
The design and execution effectiveness 
of attestations across all purchase to 
pay and order to cash processes has 
been reviewed. Operational risk has 
been reduced through automation of 
key banking and cash management 
processes and additionally embedding 
operational risk reporting has promoted 
dialogue around financial control and 
how to reduce manual intervention in 
critical processes.
Internal audit
The Audit and Risk Committee assesses 
the effectiveness of the Internal Audit 
function annually and considers whether 
the level of internal audit resources is 
appropriate to provide the right level of 
assurance over principal risks and controls.
In FY 2024, RSM  continued to act as 
Future’s outsourced Internal
Auditor. The annual Internal Audit 
plan is approved by the Committee 
and Internal Audit is an agenda item 
at each Committee meeting. RSM 
presents an update on audit activities, 
progress of the audit plans and the 
outcomes of all audits, with action plans 
to address any issues. Reviews have 
been completed in FY 2024 on areas 
including:  Intellectual Property, Tax 
Governance and Accountability, Digital 
Advertising strategy, Audience retention 
and growth and Non-Financial Metrics, 
with advisory work undertaken on the 
Go.Compare Senior Managers and 
Certification Regime.  The Committee 
has overseen the establishment of plans 
to implement the control improvements 
recommended by these reviews. No 
significant failings in financial reporting 
controls were identified.
The Internal Audit function is aligned 
with the Internal Control function to 
ensure the timing of each review type 
can be appropriately considered, and 
discuss common themes and concerns 
to ensure the appropriate remediation or 
improvements can be made.
Looking forward to FY 2025, a risk 
assessment has been completed to 
inform the FY 2025 internal audit plan, 
which the Committee is confident will 
help further improve the organisation’s 
control environment. This plan 
includes areas such as online audience 
diversification and growth and the 
impact of media market disruption, data 
governance and key role retention and 
succession planning.
External audit independence
The Committee is responsible for 
reviewing the independence of the 
Company’s External Auditor, Deloitte, 
agreeing the terms of engagement with 
them and the scope of their audit. Deloitte 
has a structure of peer reviews for its 
engagements, which are aimed at ensuring 
that its independence is maintained.
Maintaining an independent relationship 
with the Company’s External Auditor
is a critical part of assessing the 
effectiveness of the audit process.
The Financial Reporting Council’s ethical 
standard for auditors restricts the 
provision of non-audit services to Public 
Interest entities to no more than 70%
of the average audit fee in the last three 
consecutive years.
 
Area of focus
Reporting issue
Role of the Committee
Conclusion / Action taken
Alternative 
Performance 
Measures (Adjusted 
EBITDA as a key 
performance 
indicator (“KPI”)) and 
new methodology 
for allocating various 
items  between 
cost of sales and 
overheads
During  2024 the Group placed further emphasis 
on Adjusted EBITDA as a KPI in order to 
improve comparability to our industry peers, 
with additional disclosures  provided within the 
Glossary section of the results announcement 
and Annual Report. The Group also refined 
its overhead allocation process, to better 
understand the the results of the core underlying 
operations of the Group. 
The Committee reviewed the rationale for 
the introduction of the additional Alternative 
Performance Measure,  reporting prominence and 
rationale for refinement of the Group’s overhead 
allocation process.
The Committee agreed with the conclusion 
that Adjusted EBITDA should be presented as 
an Alternative Performance Measure within 
the KPI section of the Annual Report (see page 
6) and agreed with the rationale for refinement 
of the Group’s overhead allocation process.
Significant financial reporting judgements 
The Committee considered the following issues relating to the financial statements during the year. These include the 
matters relating to risks disclosed in the External Auditor’s report:

88
Future plc
The Committee has agreed the Group’s 
policy on non-audit fees, and this was 
reviewed by the Committee during the 
year ended 30 September 2024. The 
Committee also regularly reviews the 
level of audit and non-audit fees paid to 
Deloitte. The key principles of the policy 
on non-audit services are:
• The Committee has approved a list of all 
permitted non-audit services which are 
allowed under UK statutory legislation. 
These services include audit-related 
services such as reviews of interim 
financial information or any other review 
of financial statements required by law 
to be audited.
• The Audit and Risk Committee updated 
its policy to ensure that non-audit 
services listed in appendix B of the 
FRC’s revised Ethical Standard 2019 are 
not offered to the External Auditor.
• Any service that is on the list, if in excess 
of £100,000, requires the approval of 
the Committee.
During FY 2024, the External Auditor 
provided services in relation to the 
Group’s year end results and non-audit 
services for the half year reporting and 
bank covenant compliance. The External 
Auditor has also confirmed to the 
Committee that they did not provide any 
other non-audit and additional services 
and that they have not undertaken any 
work that could lead to their objectivity 
and independence being compromised. 
The non-audit services supplied by the 
External Auditor can be found in note 
4 of the financial statements. Deloitte 
do not provide non-audit services to 
the Group, other than licence to their 
technical accounting database since 
2024. The licence fee is de minimis and 
represents less than 1% of the 70% FRC 
independence cap.
The lead partner is rotated every five 
years. Mark Tolley was appointed as the 
lead audit engagement partner in FY 2021.
Assessment of audit process
The scope of the external audit is 
formally documented by the auditor. 
The Committee discussed Deloitte’s 
detailed audit plan and strategy including 
the intended scope of the audit, 
identification of significant and elevated 
audit risks and the level of materiality 
proposed. In respect of the financial 
year ended 30 September 2024, the 
Committee assessed the performance 
and effectiveness of the External 
Auditor, as well as their independence 
and objectivity, on the basis of meetings, 
the findings of the FRC Audit Quality 
Reviews (AQR) published in July 2024 and 
a questionnaire-based internal review 
which was completed by the Committee 
members and regular attendees to the 
Committee. The summary of the results 
of the questionnaire has been reviewed by 
the Committee.
Deloitte has a policy of partner rotation, 
which complies with regulatory 
standards. The Committee considered 
the transition plan for the upcoming 
change in lead engagement partner, 
agreed for FY 2025.
Audit tender and appointment  
Deloitte were appointed in 2019 to 
succeed PwC as the Company’s auditors 
with effect from the start of FY 2021. 
A resolution to reappoint Deloitte 
as auditors for the year ending 30 
September 2025 is being proposed 
to shareholders at the Company’s 
AGM to be held on 5 February 2025. 
The Company has complied with the 
provisions of the Statutory Audit 
Services for Large Companies Market 
Investigation (Mandatory Use of 
Competitive Tender Process and Audit 
Committee Responsibilities) Order 2014 
(Competition & Markets Authority Order) 
for FY 2024 in respect to audit tendering 
and the provision of non-audit services.
How the Committee keeps up to date
The Committee is kept up to date with 
changes to Accounting Standards and 
relevant developments in financial 
reporting, company law, and the 
various regulatory frameworks through 
presentations from the Group’s External 
Auditor, CFSO (from September 2024, 
the CFO), Director of Accounting 
& Control, Risk Manager, Head of 
Compliance and the General Counsel 
and Company Secretary. In addition, 
members attend relevant seminars 
and conferences provided by external 
bodies. The Committee also receives 
tailored briefings from management and 
the Group’s External Auditor from time 
to time.
The Terms of Reference of the Audit and 
Risk Committee include all the matters 
required under the 2018 Code and are 
reviewed annually by the Committee. In 
FY 2024, changes to the Committee’s 
Terms of Reference were adopted, in 
order to strengthen the Committee’s 
role with regard to climate-related 
financial reporting and diversity, equity 
and inclusion.
Assessment of the effectiveness of the 
Committee
The Committee’s effectiveness in respect 
of the year ended 30 September 2024 
was evaluated as part of the review 
described on page 81. The key issues 
that were identified in the previous 
year’s assessment were discussed by 
the Committee to ensure these were 
adequately addressed and the Chair 
provided an update where appropriate.
Looking forward
As well as the regular cycle of matters 
that the Committee schedules for 
consideration each year, we are planning 
over the next 12 months to:
• Continue to monitor legislative and 
regulatory changes that may impact 
the work of the Committee, with a 
particular focus on the forthcoming 
2024 UK Corporate Governance Code 
requirements.
• Consider the impact of proposed audit 
industry changes.
• Review the internal audit work.
• Monitor the Company’s compliance with 
TCFD and other climate-related financial 
disclosures, as well as disclosures 
related to diversity, equity and inclusion.
The Committee’s report was approved 
by a Committee of the Board of Directors 
on 4 December 2024 and signed on its 
behalf by
Alan Newman
Chair of the Audit and Risk Committee 
4 December 2024
Corporate 
Governance

Corporate governance
89
Annual Report and Accounts 2024
Directors’ report
Annual General Meeting
The Company’s FY 2024 Annual General 
Meeting will be held at 11.00 am on 
Wednesday 5 February 2025 at Future’s 
London office at 121-141 Westbourne 
Terrace, Paddington W2 6JR.
Corporate Governance statement 
The Corporate Governance statement, 
prepared in accordance with rule 7.2
of the Financial Conduct Authority’s 
Disclosure Guidance and Transparency 
Rules (DTRs), comprises of the following 
sections of the Annual Report: the 
Strategic Report; the Corporate 
Governance Report; the Audit and Risk 
Committee Report; the Nomination 
Committee Report; the Remuneration 
Committee Report; together with this 
Directors’ Report. As permitted by 
legislation, some of the matters required 
to be included in the Directors’ Report 
have been included in the Strategic 
Report by cross reference including 
details of the Group’s financial risk 
management objectives and policies, 
business review, future prospects and 
environmental policy.
Directors
The names and biographical details of the 
current Directors are shown on
pages 78 and 79 of this Annual Report. 
Particulars of their emoluments and 
beneficial and non-beneficial interests 
in shares are given in the Directors’ 
Remuneration Report on page 105.
The appointment and removal of 
Directors is governed by the Company’s 
Articles of Association, the 2018 Code 
and the Companies Act 2006. The 
Directors may, from time to time, appoint 
one or more Directors.  In the interests 
of good governance and in accordance 
with the provisions of the 2018 Code, 
all Directors will retire and submit 
themselves for election or re-election at 
the forthcoming AGM.
Directors’ powers
The Board manages the business of the 
Company under the powers set out in the 
Company’s Articles of Association.  The 
Company’s Articles of Association can 
only be amended, or new Articles adopted, 
by a resolution passed by shareholders in a 
general meeting by at least three quarters 
of the votes cast.  Further discussion 
of the Board’s activities, powers and 
responsibilities appears within the 
Corporate Governance Report on page 76 
and 77 of this Annual Report. Information 
on compensation for loss of office is 
contained in the Directors’ Remuneration 
Report on page 105 of this Annual Report.
Directors’ conflicts of interests
The Company has procedures in place for 
managing conflicts of interest.
Should a Director become aware that 
they, or any of their connected parties, 
have an interest in an existing or proposed 
transaction with the Company, they should 
notify the Board in writing or at the next 
Board meeting.
Internal controls are in place to ensure that 
any related party transactions involving 
Directors, or their connected parties, 
are conducted on an arm’s length basis.  
Directors have a continuing duty to update 
any changes to these conflicts.
Directors’ indemnities
The Company had Directors’ and 
Officers’ liability insurance cover in place 
throughout the year, which included  cover 
for claims by third parties.
Share capital
Details of the Company’s issued share 
capital, together with details of the 
movements in the issued share capital 
during the year, are shown in note 23 to 
the financial statements. The Company 
has one class of ordinary shares with a 
nominal value of 15 pence each (Ordinary 
Shares), which does not carry the right to 
receive a fixed income. Each share carries 
the right to one vote at general meetings 
of the Company.  There are no restrictions 
or agreements known to the Company 
that may result in restrictions on share 
transfers or voting rights in the Company.  
There are no specific restrictions on 
the size of a holding, on the transfer of 
shares, or on voting rights, all of which are 
governed by the provisions of the Articles 
of Association and prevailing legislation.  
Shareholder authority for the Company to 
allot Ordinary Shares up to an aggregate 
nominal amount of £5,836,396.35 (or 
£11,672,792.70, if used for a rights issue) 
was granted at the 2024 Annual General 
Meeting (AGM).
In May we announced that we were 
proposing to return up to £45 million of 
cash to shareholders by means of an 
on-market share buy back programme.  
This followed the approval given by 
shareholders at the 2024 AGM for the 
Directors to buy back up to a maximum of 
11,672,792 Ordinary Shares, representing 
approximately 10% of the Company’s 
issued share capital.  On 22 May 2024, JP 
Morgan Cazenove began to acquire Future 
shares and the programme concluded 
on 21 October 2024, when the £45 
million limit was reached.   As at that date, 
4.4m shares had been repurchased, and 
cancelled, under the programme.
We will announce that we are proposing 
to return up to a further £55 million of 
cash to shareholders by means of an 
on-market share buy-back programme, 
which will begin in January 2025.  This is 
within the approval given by shareholders 
at the 2024 AGM referred to above 
which, although it expires at the end of 
the AGM in February 2025, permits the 
Company, before it expires, to enter into 
a contract to purchase shares where that 
contract and the share purchases under 
it may be executed after the authority 
expires.  We will also seek shareholders’ 
approval for a new authority, starting 
from the end of the February 2025 AGM, 
for the Directors to buy back up to a 
maximum of 11,080,529 Ordinary Shares, 
representing approximately 10% of the 
Company’s issued share capital as at 4 
December 2024. 
The issued share capital of the 
Company as at 30 September 2024 was 
approximately £16.81 million, divided into 
112,088,026 Ordinary Shares.
Since 30 September 2024, no new 
shares have been issued as a result 
of the exercise of share options by 
the Company’s share option scheme 
participants and the total issued share 
capital at 4 December 2024 was 
110,805,295 Ordinary Shares.
The Company’s Ordinary Shares are 
listed on the London Stock Exchange. The 
register of shareholders is held in the UK.
Political donations
No contributions were made to political 
parties during the year (2023: £Nil).
Substantial interests
Information provided to the Company 
pursuant to the DTRs is published on a 
Regulatory Information Service and on the 
Company’s website. Information set out 
in the table at the bottom of page 90 has 
been received, in accordance with DTR 5, 
from holders of notifiable interests in the 
Company’s issued share capital.
Data protection and privacy
Data privacy is a cornerstone of our 
corporate ethics at Future. We are 
dedicated to protecting the data of our 
customers, employees and prospective 
employees, treating it with the level of 
care we expect for our own data. We hold 
our partners to this same high standard.
Future has a comprehensive privacy 
programme in place to ensure we meet 
our privacy obligations under applicable 
laws.  This programme incorporates 
leading data protection principles and 
Future plc is the holding company of the Future group 
of companies (the Group)

90
Future plc
practices, which are central to our 
approach to processing personal data.
Our Data Protection Officer continually 
reviews, develops and improves Future’s 
privacy practices to ensure we uphold 
these principles and that Future’s privacy 
operations are run in a smooth and timely 
fashion. For example, updating systems 
and processes to meet the deletion 
and access rights of our customers and 
employees, as they develop across all 
relevant territories. We ensure we meet 
the requirements of emerging privacy 
laws and regulations across the world, as 
well as keep up with rapid advancements 
in technology and new business initiatives.
Privacy and digital advertising 
standards
Future abides by all current digital 
advertising standards by providing users 
with a clear choice on how and when 
they accept personalised advertising 
experiences and ensuring they can 
exercise their data privacy rights.  We 
work with industry trade bodies to ensure 
we are aligned to the guiding principles 
of privacy by design and implement 
technical solutions to protect user 
privacy.  As user privacy continues to 
evolve and become more complex, we 
have the resources and technology to 
adapt our digital offerings as needed.
We have invested significantly in our 
proprietary advertising technology stack, 
Hybrid, and our customer data platform, 
Aperture. These platforms are designed 
to obtain user consent and process 
valuable audience data while adhering 
to privacy regulations. This ensures that 
our advertisers can effectively reach their 
target customers across our leading digital 
properties, with a strong commitment to 
data privacy and user consent.
Whistleblowing and anti-bribery policies
It is Future’s policy to conduct all of 
our business in an honest and ethical 
manner and we take a zero-tolerance 
approach to bribery and corruption.  We 
are committed to acting professionally, 
fairly and with integrity in all our business 
dealings and relationships wherever we 
operate and we are implementing and 
enforcing effective systems to counter 
bribery and corruption.
We have whistleblowing (‘Speak Up’) 
and anti-bribery and corruption policies 
which are reviewed regularly and 
published on our intranet. The Speak 
Up policy is designed to encourage 
employees to report, in good faith, 
matters such as criminal activity, failure 
to comply with legal obligations, fraud, 
danger to health and safety, bribery and 
corruption, breaches of internal policies 
and procedures and attempts to conceal 
any of the above.  Disclosures can be 
made to an individual’s line manager, or 
to the Head of Legal, Head of Compliance 
or General Counsel.  Individuals can 
also make disclosures anonymously 
via a Speak Up hotline managed by an 
independent external organisation.  
During the period of this report, no 
substantiated disclosures were made.
In addition, to ensure Future is adopting 
best practice with anti-corruption
legislation and to promote transparency, a 
Review Kit, Trips and Gifts Log is in place 
to track the whereabouts of products 
sent to us for review and the acceptance 
of gifts and trips by our employees.  We 
also have an Editorial Ethics Committee, 
which oversees our compliance with our 
own ethical and editorial standards
Results and dividends
The results of the Group are shown on 
pages 116 to 173 and movements in 
reserves are set out in note 25 to the 
financial statements.
The Board’s policy is that dividends 
should be covered at least four times 
by adjusted diluted earnings per share 
and free cashflow.  The Company’s 
Employee Benefit Trust (EBT) waives its 
entitlement to any dividends.  The Board 
is recommending a final dividend for the 
year of 3.4p per share (FY 2023: 3.4p per 
share) payable on 11 February 2025 to 
shareholders recorded on the register 
at the close of business on 17 January 
2025.  The Ordinary Shares will become 
ex-dividend on 16 January 2025.
Significant agreements
The provisions of the European Directive 
on Takeover Bids (as implemented in 
the UK in the Companies Act 2006) 
require the Company to disclose any 
significant agreements which take 
effect, alter or terminate upon a change 
of control of the Company. In common 
with many other companies, the Group’s 
Shareholder
As at 30 September 2024*
As at 4 December 2024*
Nature of holding
BlackRock, Inc.
6.16%
6,16%
Direct and indirect
Sir Peter Wood
5.86%
5.86%
Direct
Old Mutual Global Investors (UK) Ltd
5.68%
5.68%
Indirect
The Capital Group Companies, Inc.
5.22%
5.22%
Direct
FIL Limited
4.81%
5.04%
Direct
Jupiter Fund Management Plc
4.99%
4.99%
Indirect
Ameriprise Financial, Inc. and its group
4.99%
4.99%
Direct and indirect
Liontrust Asset Management Plc
5.03%
4.97%
Direct and indirect
Slater Investments
4.96%
4.96%
Direct
Invesco Ltd
4.91%
4.91%
Indirect
AXA Investment Managers
3.81%
3.81%
Indirect
Oberweis Asset Management, Inc.
3.71%
3.71%
Indirect
Norges Bank
3.05%
3.05%
Direct and indirect
Substantial interests
Substantial interests information provided to the Company pursuant to the Financial Conduct Authority’s Disclosure Guidance and Transparency 
Rules (DTRs) is published on a Regulatory Information Service and on the Company’s website. The following information has been received, in 
accordance with DTR 5, from holders of notifiable interests in the Company’s issued share capital:
Corporate 
Governance
*% holding based on total number of shares in issue at the time of respective notification.
The Company has not been notified of any other substantial interests in its securities. The Company’s substantial shareholders do not have different voting rights. The Group, so far as is known by the 
Company, is not directly or indirectly owned or controlled by another corporation or by any government.

Corporate governance
91
Annual Report and Accounts 2024
bank facility is terminable upon change of 
control of the Company. In common with 
market practice, awards under certain 
of the Group’s long-term incentive plans 
(details of which are set out in the Directors’ 
Remuneration Report on page 94) will 
vest or potentially be exchangeable into 
awards over a purchaser’s share capital 
upon change of control of the Company.  
There are also change of control provisions 
in Jon Steinberg’s and Sharjeel Suleman’s 
respective service agreements, exercisable 
within three months of a change of control 
by the Company or on one month’s notice 
by the executive, to expire no later than 
three months from the date of the change 
of control.
Disclosure of information to the auditor
The Directors who held office at the date of 
approval of this Directors’ Report confirm 
that, so far as they are aware, there is no 
relevant audit information of which the 
Company’s auditor is unaware, and each 
Director has taken all reasonable steps to 
ascertain any relevant audit information 
and to ensure that the Company’s auditor is 
aware of that information.
This Directors’ Report was approved by 
order of the Board.
On behalf of the Board 
David Bateson
Company Secretary
4 December 2024
Other information
Other information relevant to this Directors’ 
Report, and which is incorporated by 
reference, including information required 
in accordance with the UK Companies Act 
2006 and UK Listing Rule 9.8.4R, can be 
located as follows:
Subject Matter
Page
Important events since the financial year-end 
10
Likely future developments in the business
9
Information on financial instruments
155
Internal control and risk management systems 
in relation to the process for preparing 
consolidated accounts
86
Employment of disabled persons
28
Employee involvement
30
Stakeholder engagement
36
Diversity policy
28,73
Energy and carbon disclosures
23, 54
With the exception of capitalised website development costs, 
the Group has not undertaken any material research and 
development costs (FY 2023: £nil).
The Directors are responsible for 
preparing the Annual Report and the 
financial statements in accordance with 
applicable law and regulations. 
Company law requires the Directors to 
prepare financial statements for each 
financial year.  Under that law the 
Directors have prepared the Group 
financial statements in accordance with 
UK-adopted international accounting 
standards and with the requirements of 
the Companies Act 2006 and the 
Company financial statements in 
accordance with United Kingdom 
Generally Accepted Accounting 
Practice, including Financial Reporting 
Standard 101 “Reduced Disclosure 
Framework”.  
Under company law, the Directors must 
not approve the financial statements 
unless they are satisfied that they give a 
true and fair view of the state of affairs 
of the Group and Company and of the 
profit or loss of the Group for that period.
In preparing the financial statements, 
the Directors are required to: 
•select suitable accounting policies and 
then apply them consistently 
• make judgments and accounting 
estimates that are reasonable and 
prudent for the Group financial 
statements, state whether they have 
been prepared in accordance with 
UK-adopted international accounting 
standards for the Company financial 
statements, state whether applicable 
accounting standards have been 
followed, subject to any material 
departures disclosed and explained in 
the financial statements; and
• prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Group and Company will continue in 
business.
The Directors are responsible for 
keeping adequate accounting records 
that are sufficient to show and explain 
the Group’s and Company’s 
transactions and disclose with 
reasonable accuracy at any time the 
financial position of the Group and 
Company and enable them to ensure 
that the financial statements comply 
with the Companies Act 2006.  The 
Directors are also responsible for 
safeguarding the assets of the Group 
and Company and hence for taking 
reasonable steps for the prevention and 
detection of fraud and other 
irregularities. 
The Directors are responsible for the 
maintenance and integrity of the Annual 
Report and financial statements as they 
appear on our website.  Legislation in 
the United Kingdom governing the 
preparation and dissemination of 
financial statements may differ from 
legislation in other jurisdictions. 
Each of the Directors, whose names 
and functions are listed in the 
Corporate Governance report, 
confirms that, to the best of their 
knowledge: 
• the financial statements, prepared in 
accordance with the relevant financial 
reporting framework, give a true and 
fair view of the assets, liabilities, 
financial position and profit of the 
Group and of the Company
• the Strategic Report includes a fair 
review of the development and 
performance of the business and 
position of the Group and Company, 
together with a description of the 
principal risks and uncertainties that 
it faces; and
• the Annual Report and financial 
statements, taken as a whole, are fair, 
balanced and understandable and 
provide the information necessary for 
shareholders to assess the Group’s 
and Company’s position and 
performance, business model and 
strategy.
Having made the requisite enquiries, 
so far as each Director in office at the 
date the Directors’ Report is approved 
is aware, there is no relevant audit 
information of which the Group’s and 
Company’s auditors are unaware and 
each Director has taken all the steps 
that they ought to have taken as a 
Director in order to make themselves 
aware of any relevant audit information 
and to establish that the Group’s and 
Company’s auditors are aware of that 
information. 
This responsibility statement was 
approved by the Board of Directors on 4 
December 2024 and is signed on its 
behalf by:
Jon Steinberg 
Chief Executive 
4 December 2024
Statement of Directors’  
responsibilities 

92
Future plc
the global marketplace in which Future 
competes for senior executive talent.  
Details of Sharjeel’s remuneration, and of 
the treatment of Penny’s remuneration 
on her leaving Future, are included later in 
the report.  In making these decisions, the 
Committee took advice from its appointed 
external remuneration consultants, 
Ellason.  To assist shareholders in 
understanding the Committee’s decision 
making, I have highlighted below the key 
areas of Sharjeel’s remuneration and the 
rationale for them:
• Base Salary: Sharjeel’s base salary on 
appointment was set at £420,000 per 
year.  In determining the level of base 
salary, the Committee considered that 
the base salary of the outgoing Chief 
Financial and Strategy Officer was 
£450,000.  Sharjeel’s salary therefore 
represents a discount of almost 7% to 
the former incumbent.  As highlighted 
in the FY 2022 report, the change of 
long-term incentives from the VCP to 
a PSP meant that we needed to review 
base salaries for our Executive Directors 
to ensure the overall remuneration 
package remained competitive.  This 
review had been undertaken for the 
Chief Financial and Strategy Officer in 
2022 and had been implemented in two 
stages, with the increase to £450,000 
being effective from 1 November 2023.  
When assessing the salary offered to 
the new CFO, the Committee considered 
that the role would not have the same 
level of strategic responsibilities and 
does not have the same ‘CFSO’ job title.  
The Committee also considered that 
Sharjeel does not have previous, direct 
FTSE Board-level Director experience, 
which implied that some discount should 
be applied to the outgoing CFSO’s 
salary, at least initially.  As a further 
check on the Committee’s decision, it 
also compared the base salary against 
the current median for CFOs of UK 
listed companies of comparable market 
capitalisation and revenue so as to 
take account of market movements 
since 2022, when the remuneration for 
the previous CFSO was set.  Sharjeel’s 
salary will first be eligible for review 
with effect from 1 December 2025 and 
then annually thereafter.
• Annual bonus: Sharjeel’s bonus 
opportunity is set at the same level as 
his predecessor’s, being a maximum 
of 150% of salary.  He is eligible to be 
considered for a bonus from the financial 
year starting 1 October 2024. Together 
with the salary agreed on Sharjeel’s 
appointment, this bonus opportunity 
delivers an appropriately competitive 
opportunity that strikes the correct 
balance between fixed pay and short-
term variable pay, linked to Future’s 
annual performance against its financial 
and strategic KPIs.  
• LTIP awards: Sharjeel’s LTIP 
opportunity is set at the same level as 
his predecessor’s, being a maximum 
of 167% of salary, under Future’s 
Performance Share Plan (PSP).  His 
first award will be made for FY 2025, at 
the normal time, following the FY 2024 
results announcement in December.  
This opportunity ensures a competitive 
total package and, through this 
long-term variable component, close 
alignment of Sharjeel’s interests with 
those of shareholders.
Buyout of former incentives
It was also considered appropriate by the 
Committee to buy out certain incentives 
which Sharjeel would forego on leaving 
his former employer, ITV plc (‘ITV’), to join 
Future, which the Remuneration Policy 
provides the Committee with flexibility 
to do.  Our typical market practice is for 
any such buyout award to be considered 
separately from the ongoing package 
offered at Future and therefore in addition 
to the ongoing annual bonus and PSP 
awards.  Under the Remuneration Policy,  
there is no defined monetary limit to the 
level of buyout which can be offered; 
rather, the value should be no higher (in 
fair value terms) than the incentives being 
forfeited, taking into account the time to 
vesting and any applicable performance 
conditions.  In Sharjeel’s case, the agreed 
elements of buyout were:
• Bonus: For FY 2024, a buyout of 65% of 
his 2024 ITV annual bonus opportunity 
was agreed, pro-rated based on his 
length of service in that role prior to 
joining Future, i.e. from 1 January 2024 
to 13 September 2024.  The percentage 
of 65% was agreed to compensate for a 
mid-range outcome.  The total amount, 
which was paid out at the same time as 
the Group’s FY 2024 profit pool payment 
to all its employees, in December 2024, 
was therefore £182,356, as set out on 
page 98.  This is subject to clawback 
if Sharjeel is no longer employed by 
Future as at 1 April 2025, or if either he 
or Future has given notice to terminate 
his employment prior to that date.  It 
is also subject to Future’s Deferred 
Annual Bonus Plan (‘DABS’), whereby 
50% of the bonus will be converted into 
Future shares and applied towards his 
shareholding guidelines.
• Share awards:  To cover the value of 
Sharjeel’s unvested share awards, he has 
Directors’ Remuneration Report
Corporate
Governance
Mark Brooker 
Chair of the Remuneration 
Committee
Dear Shareholder
On behalf of my colleagues on the 
Remuneration Committee, I am pleased 
to present the Directors’ Remuneration 
Report for the year ended 30 September 
2024. This report covers my third year as 
Remuneration Committee Chair, during 
which we continued our implementation 
of the Group’s Remuneration Policy 
(‘Remuneration Policy’), which was 
approved at our Annual General Meeting 
in February 2023, and broadly completed 
the transition of executive remuneration 
at Future plc to be more closely aligned 
with market best practice.
As usual, our report sets out the principles 
and policy we apply to remuneration for 
our Directors and aims to demonstrate 
how our approach and our Remuneration 
Policy align with our strategy, support 
the retention of key talent, motivate our 
Directors to achieve strong performance 
and reward them appropriately and 
transparently for doing so.
On 18 October 2024, we announced that 
Jon Steinberg had informed the Board of 
his decision to step down from the Board 
and as CEO in 2025.  This report sets out 
the implications of his decision, from a 
remuneration perspective.
KEY ISSUES IN 2024
Appointment of a new  
Chief Financial Officer
This year we said farewell to Penny 
Ladkin-Brand, our Chief Financial and 
Strategy Officer, after nine years with the 
Group.  I second Richard’s comments in 
his Chair’s introduction about Penny’s 
contribution to Future and would like to 
add my thanks and best wishes to her.  
We were also delighted to welcome 
Sharjeel Suleman as our new Chief 
Financial Officer.  The Remuneration 
Committee designed a remuneration 
package for Sharjeel that is aligned to our 
Remuneration Policy and competitive in 

Directors’ remuneration report
93
Annual Report and Accounts 2024
been awarded Future shares under the 
PSP.  The awards forfeited did not have 
performance criteria attached to them 
and vesting was purely time-based. The 
replacement awards are also, therefore, 
purely time-based.  In line with best 
practice, the number of replacement 
awards was calculated based on the 
average closing prices of Future and 
ITV shares over the three dealing days 
immediately preceding 16 September 
2024, being the date that Sharjeel 
joined Future.  The April 2024 grant was 
replaced on a pro-rated basis, on the 
expectation that his first Future PSP 
grant would be estimated to be granted 
in December 2024.  There was therefore 
an eight-month gap in accrued value, 
between April and December 2024, 
which Future bought out.  The vesting 
profile of the buyout awards was set to 
mirror the vesting periods of the awards 
foregone, with these awards also subject 
to his Directors’ shareholding guidelines. 
The number of Future shares awarded 
to Sharjeel to replace his ITV awards are 
shown in the table below:
Grant Date
Shares
Vest Date
19 Sep 2024
12,261
14 April 2025
15,050
14 April 2026
9,154
14 April 2027
Total
36,465
Details of the elements of Sharjeel’s 
annual package are set out on page 96.
Leaver arrangements for former CFSO 
In FY 2024 the Committee also 
determined the leaver arrangements for 
our former CFSO, Penny Ladkin-Brand.  
As Penny was leaving to take up another 
executive role, the Committee resolved 
not to confer “good leaver” status, in line 
with our Remuneration Policy.  As such, 
Penny was not entitled to any payment 
under the annual bonus scheme for FY 
2024 and all unvested awards under the 
PSP and VCP schemes lapsed in full.  
Further details of the leaver arrangements 
are included in the report on page 105.
Targets for Variable Pay Elements
Last year, the Remuneration Committee 
reassessed the metrics and targets for 
the annual bonus scheme and the new 
PSP awards, against the backdrop of 
significant changes in business context, 
both within Future as well as in the 
external market for Future’s products 
and services.  This year, although the 
external market has continued to 
present macro challenges, with the 
Growth Acceleration Strategy that was 
announced in December 2023 now 
embedded and with the organisation’s 
focus being  on successful execution, 
the  Committee’s focus has been on 
reviewing to what extent the variable pay 
elements needed to be reviewed and/or 
fine-tuned.  We have also continued to 
reflect carefully on how environmental, 
social and governance (‘ESG’) metrics 
can be incorporated into our incentive 
scorecards. Details of the specific targets 
are included in the main Remuneration 
Report and below is a summary of the 
Committee’s thinking on this topic:
• ESG metrics:  Future continues its 
journey to add ESG metrics to the 
scorecards for our variable pay awards. 
The Committee is mindful, based 
not only on our own thinking but also 
input from shareholders and other 
stakeholders, that any ESG metrics we 
implement should link to the Company’s 
strategic goals and be appropriately 
weighted.  We have since FY 2023 
included Employee Engagement as a 
performance metric in the annual bonus 
for our Executive Directors, given that 
we are not an asset heavy business 
and it is our people who will determine 
the success of the business.  For that 
reason, with Employee Engagement 
continuing to be a core KPI for us to 
Members
Since
Mark Brooker (Chair since 1 October 2021 )  
    2020
Rob Hattrell   
    2018
Angela Seymour-Jackson  
    2021
Details of individual directors’ attendance at Remuneration Committee meetings can be found on page 77.
Other directors and executives, including 
the Board Chair, the CEO and the COO may 
be invited to attend Remuneration 
Committee meetings.  The Company 
Secretary acts as secretary to the 
Committee.  No individuals are involved in 
decisions related to their own remuneration. 
This Directors’ Remuneration Report sets 
out how the Group compensates its 
Directors (both Executive and Non-
Executive), the decisions made on their 
pay in FY 2024 and how much they 
received in relation to the financial year 
ended 30 September 2024.  
Key objectives
Our objective is to have a fair, equitable 
and competitive total reward package that 
supports our vision, and to ensure rewards 
are performance-based and reinforce 
long-term shareholder value creation.
Key responsibilities
• Designing and implementing the 
Remuneration Policy
• Ensuring the competitiveness of reward
• Designing the incentive plans, including 
the setting of incentive targets and 
overseeing all share awards
• Setting remuneration for the Executive 
Directors and Board Chair and 
overseeing senior executive and all 
employee remuneration policies across 
the Group in alignment with the Group’s 
reward principles.
Key areas of focus in FY 2024 
• Ensuring correct implementation of the 
Remuneration Policy for 2023-2025 in 
line with the business strategy and 
culture
• Setting an appropriate remuneration 
package to support a successful 
transition of the incoming CFO, as well as 
appropriate leaver arrangements for the 
outgoing CFSO
• Keeping under review the remuneration 
arrangements across the Group, 
including in response to feedback at the 
AGM held in February 2024
• Continuing to monitor remuneration 
practices across the Group and keeping 
abreast of developments and best 
practices in the wider market
• Monitoring the effectiveness of ESG, 
including carbon reduction, targets in our 
executive incentives to reinforce the 
delivery of our strategy in this important 
area.
Key priorities in FY 2025
• Design appropriate remuneration 
arrangements for incoming CEO
• Monitor evolution of UK PLC 
remuneration structures and best 
practice, in preparation for setting of new 
remuneration policy for FY 2026-2028
• Keep under review the inclusion of a 
carbon reduction target in the PSP 
scorecard
• Continue to support work being 
completed within the Group to 
strengthen remuneration transparency 
and effectiveness across the wider 
workforce.

94
Future plc
improve the productivity and retention 
of our workforce, we will  continue to 
include this measure in the annual bonus 
for FY 2025.  In last year’s report we 
highlighted that we are considering 
introducing a carbon reduction target 
as part of our PSP awards. Whilst 
Future is not a large absolute emitter 
of carbon, we acknowledge our 
responsibility to contribute to mitigating 
the risks from climate change, including 
through managing our emissions.   
We are also increasingly mindful of 
the importance of this subject to our 
employees, advertisers and other 
stakeholders.  As you will be able to 
see in the Responsibility Committee 
Report (page 21), we have made great 
progress in 2024 in measuring our 
carbon emissions and setting a strategy 
to achieve significant reduction goals 
for 2030 and 2050.  We are not yet at 
the stage where we have robust interim 
targets over a three-year period, which 
would be required for inclusion in this 
year’s PSP award.  The Committee 
therefore decided not to include a 
carbon reduction target for this year but 
to keep this under review as an option 
going forward.
• FY 2025 annual bonus targets:  Having 
reviewed the metrics used for the annual 
bonus scheme, the Committee decided 
that the current format for Executive 
Directors, with Adjusted Operating Profit 
(‘AOP’) as the primary target with a 90% 
weighting, was still appropriate.  AOP 
is the key financial metric used by the 
Company to measure its performance, 
it is well understood by the leadership 
team and provides transparency on 
their progress towards our goals.  Last 
year we introduced longer-term organic 
revenue growth alongside Adjusted 
Diluted EPS growth targets in the PSP 
(see below), with the aim of balancing 
management’s focus between longer-
term growth metrics as well as the 
annual profit target.  As described 
above, we will retain a 10% weighting 
on Employee Engagement in the annual 
bonus scheme.
• FY 2025 PSP targets:  The Committee 
significantly revised the performance 
metrics for the PSP last year, to align with 
the newly launched Growth Acceleration 
Strategy.  The Committee considers 
that the scorecard of measures 
remains relevant and appropriate.  As a 
reminder, the metrics are: Relative Total 
Shareholder Return (40% weighting); 
Adjusted Diluted Earnings per Share 
(30% weighting); Organic Revenue 
Growth (30% weighting).  The rationale 
for selecting these metrics is described 
in the FY 2023 Annual Report, on page 
94.  Details of the actual targets for each 
metric for FY 2025 PSP awards are 
shown on page 102.  
Variable pay outcomes in FY2024
The Company achieved Adjusted 
Operating Profit of £223.6m on a 
constant currency basis, warranting 
25% payout of this element of the bonus 
(90% of the opportunity). In addition, the 
stretch target set in relation to improving 
the Company’s Employee Engagement 
score was exceeded, resulting in 100% 
payout of this element (weighted 10%). 
The overall bonus outcome warranted 
for FY2024 performance was 32.5% 
of maximum. 50% of the earned bonus 
will be paid in cash and 50% will be 
deferred in Future plc shares for two 
years. In determining to make the bonus 
payment to Jon Steinberg outlined 
on page 99, the Committee operated 
within the provisions of the approved 
Remuneration Policy to pay a bonus to 
a departing executive for a period of 
active service. A number of factors were 
taken into account by the Committee to 
ensure the outcome was in the interests 
of the Company and its stakeholders: Jon 
served notice only after the end of the 
performance year; he remains in active 
service (and is expected to do so for a 
number of months to come); the Growth 
Acceleration Strategy he has implemented 
continues to drive good strategic and 
financial progress; and the partial 
payout earned reflects the Company’s 
performance relative to stretching targets 
set at the start of the year.
Other than the buyout arrangements 
outlined on page 101, Sharjeel Suleman 
did not receive any element of bonus for 
FY 2024.  He is eligible to be considered 
for a bonus starting from FY 2025. 
The Committee is satisfied that overall 
pay outcomes in respect of FY 2024 
are appropriate and reflect Future’s 
performance during the year and the 
experience of all key stakeholder groups.  
The annual bonus outcome for the year 
reflects a year of challenge but one in 
which the Group returned to organic 
revenue growth.  
No Directors (current or former) had any 
interests in long-term incentives vesting 
during the year.
Use of discretion during FY 2024
Same as described on this page  in 
relation to the annual bonus, the 
Committee did not exercise discretion in 
respect of remuneration outcomes during 
the year.
Other areas of Remuneration Policy 
implementation in FY2025
A summary of the approach to 
implementation of the Remuneration 
Policy outside the topics covered above is 
as follows:
• In light of his decision to step down in 
FY 2025, Jon’s base salary will not be 
increased.
• The pension allowance for both 
Executive Directors will continue to be 
5% of base salary, which is aligned with 
the workforce in the UK, where both 
directors are based.
• The annual bonus potential will be set at 
150% for the CFO. Any bonus payable 
is delivered 50% in cash and 50% in 
Future shares, deferred for two years.  
As the conditions under which Jon will 
leave Future are not yet confirmed, a 
decision on his eligibility for a bonus 
will be made at the appropriate time, 
in accordance with the Company’s 
Remuneration Policy.
• PSP awards for the CFO will be 167% of 
base salary (at face value), in line with 
our Remuneration Policy.  No new PSP 
awards will be made to Jon Steinberg.
Wider workforce pay
The Committee recognises that the 
cost of living continues to be a real 
concern for a number of our colleagues, 
although there are encouraging signs 
of the high inflationary environment in 
the UK, at least, where the majority of 
our colleagues are located, reducing to 
a more normalised level.  In relation to 
FY 2025 salary increases, the overall 
aim was to provide all employees with a 
meaningful increase to their base salary 
which reflected economic realities.  The 
bonus payout for the wider workforce of 
25% of their respective opportunities 
aligns with the element of the CEO’s 
payout of 25% based on the Adjusted 
Operating Profit.  Employee Engagement 
is not part of the wider workforce’s 
bonus metric.
As noted on page 37, we are undertaking 
a number of initiatives to ensure better 
transparency and consistency in 
approach to remuneration for the wider 
workforce and to support colleague 
development.  These include a full review 
and refresh of our job architecture and a 
new levelling structure, which will improve 
our ability to support career development 
and performance management. This 
project also includes a full review of our 
pay structures, ensuring that we are both 
externally competitive and internally 
consistent in our practices, from our 
earliest-in-career colleagues through to 
Corporate
Governance

Directors’ remuneration report
95
Annual Report and Accounts 2024
our Executive Leadership.  The rollout of 
these updates to the workforce will begin 
in early 2025.  
As a company, we have not yet fully 
met the expectation set out in the UK 
Corporate Governance Code to engage 
with the wider workforce about executive 
pay decisions.  However, we expect that 
this will flow naturally from the rollout 
of the broader remuneration approach 
mentioned above.  That said, we continue 
to openly discuss pay with colleagues, 
including directly addressing our Gender 
Pay Gap in an all-company meeting, and 
regularly address colleague questions 
about our pay practices. 
Future’s new company values include 
being ‘results-driven’.  In service of that 
cultural aim, the Company launched 
the new goal-setting structure and 
performance management process 
referred to above, which allow the 
Company to be consistent in its 
evaluation of employees and structured 
and fair about the link between 
performance and remuneration. 
  
Outcome of Annual General  
Meeting in 2024
While the Committee was pleased that 
shareholders approved the FY 2023 
Directors’ Remuneration Report by a 
large majority (80.59%) at our Annual 
General Meeting in February 2024, 
we acknowledge that a minority of 
shareholders either withheld their votes 
or voted against.  Through ongoing 
engagement with shareholders in the 
run-up to the AGM, the Committee 
notes that there was no common 
reason underpinning the decision not 
to support the report. The Committee 
keeps under review all feedback received 
and is satisfied in the round that the 
current Remuneration Policy (and its 
implementation) remains fit for purpose 
for Future at present, with pay levels and 
award opportunities being appropriately 
competitive for the experience, 
contribution and performance of our 
Executive Directors.
Conclusion
FY 2024 was another opportunity to 
test the Remuneration Policy, in its 
second year of implementation, having  
successfully recruited a new CFO with 
a remuneration package within the 
parameters set out therein.  As we enter 
the final year of the current policy, the 
Committee will be undertaking its next 
review and will look to engage with 
investors in due course.  We are mindful 
of the ongoing debate around the 
competitiveness of UK pay and changes 
to market practice ‘norms’ which might 
arise as a result, and will consider this as 
part of our review.
As a Committee, we are committed 
to making responsible and measured 
decisions around pay. I hope this report 
provides clear and transparent disclosure, 
including of the wider context that has 
informed our decisions.  
I thank my fellow Committee members 
for their contributions during the year, 
as well as the shareholders and proxy 
agencies who have continued to provide 
feedback.  As ever, we welcome all 
shareholders’ feedback on this report and 
we look forward to receiving your support 
for the Annual Report on Directors’ 
Remuneration at our AGM on 5 February 
2025.
Mark Brooker
Chair of the Remuneration Committee
4 December 2024
This report has been prepared in accordance 
with the provisions of the Companies Act 2006, 
and Schedule 8 of the Large and Medium-
sized Companies and Groups (Accounts and 
Reports) Regulations 2008 (as amended). It 
also meets the requirements of the UK Listing 
Authority’s Listing Rules and the Disclosure 
and Transparency Rules. In accordance with 
the Regulations, the following sections of the 
Remuneration Report are subject to audit:
Subject matter:
• The single total figure of remuneration for 
Directors and accompanying notes (page 98)
• Directors’ interests in share schemes (page 
106)
• Payments to past Directors (page 105)
• The statement of Directors’ shareholdings and 
share interests (page 105).
The remaining sections of the Report are not 
subject to audit.

96
Future plc
The main features of the Remuneration 
Policy as applied in FY 2024 are 
summarised in the table below (where 
references to the CFO are to Sharjeel 
Suleman, who joined as an Executive 
Director on 16 September 2024).  Details 
of payments made to the former CFSO, 
Penny Ladkin-Brand, who stepped 
down as an Executive Director on 28 
July 2024, are set out on page 105. The 
table also includes details of how the 
Remuneration Policy is intended to apply 
in FY 2025:
Corporate
Governance
Element of 
remuneration
Application of the Remuneration Policy
FY 2024
FY 2025
                                         Paid over the financial year
Base salary
See page 99 for more 
details
CEO: £730,000 (increased from £700,000 (+4.3%) from 1 December 
2023)
CFO: £420,000
CEO: £730,000
CFO: £420,000
Pensions and
benefits
See page 99 for more 
details
CEO: 5% of salary,  in line with the wider workforce
CFO: 5% of salary, in line with the wider workforce
Benefits comprise principally car allowance, private health insurance and 
life assurance
CEO: 5% of salary 
CFO: 5% of salary
No changes to other benefits
Paid in the year after the relevant financial year, with an element subject to mandatory deferral
Annual bonus
See page 99 for more 
details
Maximum opportunities of:
CEO – 200% of salary.  For FY 2024, performance measures were 
90% based on Adjusted Operating Profit, adjusting for any material 
acquisitions, as required, and 10% based on Employee Engagement
CFO – n/a.  The CFO was not eligible to participate in the annual bonus for 
FY 2024.  The CFO’s bonus opportunity at his former employer (and which 
was forfeited on joining Future) was bought out as explained on pages 
92 and 93
FY 2024 outcome of 32.5% of maximum, reflecting 25% of maximum 
under the Adjusted Operating Profit element and 100% of maximum 
under the Employee Engagement element
Awards are subject to malus and clawback (see page 111)
No change to the overall structure (including malus and clawback 
provisions)
The performance measures for FY 2025 will be 90% on Adjusted 
Operating Profit and 10% on Employee Engagement
The opportunity for the CFO will be 150% of salary.  Decision made on 
award of CEO bonus at the appropriate time, in accordance with the 
Remuneration Policy
Vest at least three years after grant, subject to performance conditions, with a post-vest holding period
Performance Share 
Plan
See page 101 for more 
details
CEO - Granted an award of c.296% of salary.  As described in last year’s 
Report, the Remuneration Committee decided in FY 2023 to delay the 
award of a further c.100% of salary that was anticipated to be made in 
FY 2023, until FY 2024, when performance targets were set that aligned 
with the new strategic plan.  For details, see page 92 of the FY 2023 
Annual Report
Vesting of awards based 40% on 3-year relative TSR, 30% on 3-year 
Adjusted Diluted EPS performance and 30% on 3-year organic revenue 
growth
CFO - No award granted as part of the annual PSP award cycle, however 
a buyout award was made to the CFO in respect of awards made by 
his former employer that he forfeited on joining Future,  as explained 
on pages 92 and 93.  These awards vest subject only to continued 
employment to the vesting date
CEO - No new awards will be granted.  Decision on existing PSP awards 
to be made at the appropriate time, in accordance with the Remuneration 
Policy
CFO - Will be granted an award of 167% of his base salary
Vesting of awards based 40% on 3-year relative TSR, 30% on 3-year 
Adjusted Diluted EPS performance and 30% on 3-year organic revenue 
growth
Shareholding
requirements
See page 105 for more 
details
CEO: 200% of salary
CFO: 200% of salary
No change
Remuneration at a glance

Directors’ remuneration report
97
Annual Report and Accounts 2024
The Remuneration Committee is 
responsible for the remuneration of the 
Executive Directors and Board Chair and 
has oversight of senior executive and all 
employee remuneration policies. This 
includes ensuring that the Committee
is satisfied that all relevant regulatory 
requirements have been complied with 
in connection with employees of Future’s 
regulated subsidiary.
In setting the remuneration of the 
Executive Directors and other senior 
executives, the Committee is mindful
of the importance of an appropriate 
relationship between the remuneration 
policies and practices for the Executive 
Directors, senior executives, managers 
and other colleagues within the Group. 
The Company currently does not comply 
with provision 41 of the 2018 Corporate 
Governance Code in terms of workforce 
consultation on executive remuneration, 
however the background to this is 
explained in the Chair’s introduction to 
the Corporate Governance section on 
page 74.  
Remuneration at all levels in Future is 
designed to support its remuneration 
principles, long-term business strategy 
and core purpose.  It is also designed to 
be consistent with and to support the 
Company’s core values.  The structure 
of reward necessarily differs based on 
scope and responsibility of role, level of 
seniority and location.
The table below illustrates how the core 
elements of Executive Director, Executive 
Leadership Team and wider Future 
leadership teams’ pay aligns with the 
wider workforce.
Eligibility
Element of remuneration
Details
Employees at  
all levels
Base salary
Salaries are generally reviewed annually, taking into account Company and individual performance, experience
and responsibilities. Future is committed to ensuring UK pay for colleagues is above not only the national
minimum but at least at the wage set by the Living Wage Foundation. This was introduced in 2021 and continues 
to be reviewed and updated annually.
Benefits
Employees across all levels of the business are eligible for a range of competitive, voluntary benefits. For all
employees, Future offers health benefits, a cycle to work scheme, unlimited holiday and enhanced maternity,
paternity and adoption leave.
Pension
Pension planning is an important part of Future’s reward strategy for all employees because it is consistent with 
the long-term goals and horizons of the business, an approach it has been practising for a number of years. The 
specific Company offering differs by jurisdiction.
All-employee share plans
UK and US employees are strongly encouraged to become shareholders through the Share Incentive Plan (SIP)
or Employee Stock Purchase Plan (ESPP) and those participating are able to express their views in the same
way as other shareholders.
Performance-related 
bonus - cash
All employees below Board level are eligible to participate in the profit pool, with outcomes based on Group
performance. Maximum opportunities vary by employee level and jurisdiction.
Executive Directors and 
other senior leadership
Other long-term 
incentives
Key members of the senior management population are eligible to participate in long-term incentive
arrangements. Incentives for senior management have an emphasis on share awards and performance metrics.
Executive  
Directors only
Performance-related 
bonus - Deferred Annual 
Bonus Plan (DABS)
Currently only Executive Directors are required to defer a proportion of their performance-related bonus into
Future shares under the DABS, which supports shareholder alignment. As a result, Executive Directors are the
only participants in the plan.
Shareholding guidelines
All employees are strongly encouraged to become shareholders to allow them to share in the success of the
Company. However, currently only Executive Directors are subject to formal shareholding guidelines (both in-
post and post-exit).
Remuneration across the company 

98
Future plc
Annual report on remuneration
The following section provides details of how the Directors’ Remuneration 
Policy was applied for the year ended 30 September 2024 and how the 
Committee intends to apply the Policy in the year ending 30 September 2025.
Single figure of remuneration for Directors (audited)
The table below sets out a single figure for the total remuneration received for the last two financial years by each Executive and Non-Executive 
Director who served in the year ended 30 September 2024.
£'000
Year end 30 
September
(A) Basic salary 
or fees¹
(B) Taxable 
benefits²
(C) Annual 
bonus³
(D) PSP⁴
(E) Pension 
benefit⁵
(F) Other⁶ TOTAL SINGLE 
FIGURE
(A+B+E) Total 
fixed
(C+D+F) Total 
variable
Executive Directors
Jon Steinberg
2024
725
97
475
-
36
-
1,333
858
475
2023
350
191
-
-
18
-
559
559
-
Sharjeel Suleman
2024
18
1
182
-
1
385
587
20
567
Non-Executive Directors
Richard Huntingford
2024
214
-
-
-
-
-
214
214
-
2023
207
-
-
-
-
-
207
207
-
Meredith Amdur
2024
61
-
-
-
-
-
61
61
-
2023
59
-
-
-
-
-
59
59
-
Mark Brooker⁸
2024
79
-
-
-
-
-
79
79
-
2023
69
-
-
-
-
-
69
69
-
Rob Hattrell⁹
2024
77
-
-
-
-
-
77
77
-
2023
75
-
-
-
-
-
75
75
-
Ivana Kirkbride¹⁰
2024
56
-
-
-
-
-
56
56
-
Alan Newman¹⁰
2024
72
-
-
-
-
-
72
72
-
2023
69
-
-
-
-
-
69
69
-
Angela Seymour-Jackson¹²
2024
88
-
-
-
-
-
88
88
-
2023
85
-
-
-
-
-
85
85
-
Former Executive Directors
Penny Ladkin-Brand¹³
2024
370
13
-
-
19
-
402
402
-
2023
406
15
-
-
21
-
442
442
-
Former Non-Executive Directors
Hugo Drayton¹⁰
2024
27
-
-
-
-
-
27
27
-
2023
80
-
-
-
-
-
80
80
-
Notes
1	
Meredith Amdur is US-based. During FY 2024 Meredith received US$80,050 (FY 2023: US$73,600) as remuneration.  Ivana Kirkbride is US-based for tax.  During FY 2024 Ivana received US$71,623 (FY 
2023: n/a) as remuneration.  In both cases, these amounts were based on the Sterling equivalent shown in the table above using the exchange rate of £1 = US$ 1.27 for the period from 1 January 2024 
and £1 = US$1.3 for a small element of payment made in December 2023.
2	 Benefits for Executive Directors comprised principally car allowance, private health insurance and life assurance. The figure for Jon Steinberg’s taxable benefits includes the amount of £78,248 
relating to the final balance of his relocation allowance. There were no taxable expenses paid to any non-Executive Director in the year.   
3	 Relates to payment for performance during the year and includes the grant date value of any amount paid in shares under the DABS. Details relating to the Annual Bonus are set out on pages 92, 93 
and 99.
4	 The PSP figures are consistent with the approach taken in previous reports, i.e. awards are captured in the year that performance periods have ended (see page 106 for further details). No PSP awards 
vested during the year. 2023 figure: zero, as no performance periods ended during FY 2023. Further details relating to the PSP are set out on page 108. 
5	 Jon Steinberg, Penny Ladkin-Brand and Sharjeel Suleman received cash supplements in lieu of pension contributions. These additional cash payments are not included in determining their 
entitlement to any bonus, share-based incentive or pension entitlement.
6	 This amount relates to Sharjeel Suleman’s stock buyout award from ITV, details of which are set out on pages 92 and 93.
7	 This amount relates to Sharjeel Suleman’s bonus buyout award from ITV,  details of which are set out on pages 92 and 93.
8	 Senior Independent Director and Chair of the Remuneration Committee. Mark Brooker became Senior Independent Director on 1 February 2024.
9	 Consumer Duty Champion, GoCompare.com Limited.
10	Hugo Drayton was Chair of the Responsibility Committee until 31 January 2024, when he stepped down from the Board.  Ivana Kirkbride became Chair of the Responsibility Committee on 1 February 
2024, having been appointed to the Board on 15 December 2023.  Ivana also became Designated Non-Executive Director for workforce engagement from 13 September 2024, the annual fee for which 
is £7,600. 
11	 Chair of the Audit and Risk Committee.
12	 Independent Chair of the Group’s regulated subsidiary Go.Compare.Com Limited.
13	 Penny Ladkin-Brand stepped down from the Board on 28 July 2024. The 2024 figures shown in the table above relate to the period 1 October 2023 to 28 July 2024. Details of Penny’s other 
remuneration in connection with her cessation of employment are set out in the relevant section on page 99 and on page 105.

Directors’ remuneration report
99
Annual Report and Accounts 2024
BASIC SALARY
The Committee takes into account a 
number of internal and external factors 
when reviewing salary levels. These 
factors include the performance of Future 
during the year, historic increases made to 
the individual and, to ensure a consistent 
approach, the salary review principles 
applied to the rest of the organisation.
Further context and rationale for setting 
the level of the new CFO’s salary can be 
found on page 92.
FY2024
Jon Steinberg’s salary was increased 
to £730,000 from 1 December 2023.  
Sharjeel Suleman’s salary was £420,000, 
which was paid from 16 September 2024, 
the date he became an Executive Director.  
Penny Ladkin-Brand was an Executive 
Director until 28 July 2024. She received 
an annual salary of £450,000, until 
the termination of her employment, as 
detailed on page 105.
FY 2025
As explained on page 94, the 
Remuneration Committee decided to 
approve no increase to Jon Steinberg’s 
salary in FY 2025.
As mentioned on page 92, Sharjeel 
Suleman’s salary will remain unchanged in 
FY 2025.  His salary will first be eligible for 
review with effect from 1 December 2025 
and then annually thereafter.
PENSION AND BENEFITS
Pension entitlements
The only element of remuneration that 
is pensionable is basic annual salary. 
Employer pension contributions were 
payable to the Executive Directors as an 
additional cash payment, which is not 
included in determining their entitlement 
to any performance-related bonus, share-
based incentive or pension. The Company 
had no liability in respect of the Executive 
Directors’ pensions as at 30 September 
2024.
FY 2024
Employer’s pension contributions were 
payable to the Executive Directors as
a salary supplement, at a rate of 5% 
of basic salary for Jon Steinberg and, 
from 16 September 2024, for Sharjeel 
Suleman.  This is aligned with the majority 
of the Group’s UK employees’ pension 
provision, following Provision 38 of the UK 
Corporate Governance Code, as set out in 
the Remuneration Policy.
Penny Ladkin-Brand received a 
cash supplement in lieu of pension 
contribution of 5% of salary, until her 
departure on 28 July 2024.
FY 2025
Jon Steinberg and Sharjeel Suleman will 
each receive a cash supplement in lieu of 
pension contribution of 5% of basic salary.
Benefits
Benefits are provided at an appropriate 
level taking into account market practice 
at similarly sized companies and the level 
of benefits provided for other employees 
in the Company. Core benefits include car 
allowance, private health insurance and life 
assurance. The figure for Jon Steinberg’s 
taxable benefits includes the final balance 
of his relocation allowance. The Executive 
Directors also have the opportunity to 
participate in the Company’s SIP on the 
same terms as other UK employees. 
ANNUAL BONUS
The Company operates an annual bonus 
for the Executive Directors. Maximum 
opportunities are 200% of salary for 
the CEO and 150% of salary for other 
Executive Directors. The Committee 
believes that the overall annual bonus 
structure, including opportunity levels and 
deferral mechanism, remains appropriate 
for Future at this time.
FY 2024
For Jon Steinberg, the bonus opportunity 
was 90% based on AOP and 10% based 
on an ESG metric related to employee 
engagement.  
Penny Ladkin-Brand was not eligible to 
receive a bonus for FY 2024, reflecting 
her employment termination date of 28 
July 2024, as explained on page 105.  As 
noted in the Chair’s statement, Sharjeel 
Suleman was not eligible to participate in 
the FY2024 annual bonus. 
Full details of the target ranges set at the 
start of the financial year are set out in 
the table on page 100 along with actual 
outcomes for each measure and resulting 
annual bonus payout. Of this amount, 
50% will be paid in cash and 50% will be 
deferred in Future plc shares for 2 years.  
FY 2025
The Company will continue to operate 
a profit pool bonus for all employees 
across the Group. The annual bonus for 
the Executive Directors will operate on 
a similar basis to that operated for FY 
2024. The maximum opportunity will 
remain at 150% of salary for the CFO 
(i.e. aligned with his predecessor), with 
90% of the total bonus amount being 
in relation to AOP and 10% in relation to 
an ESG target, which, for FY 2025, will 
continue to be Employee Engagement. As 
explained in the Chair’s report, Employee 
Engagement is a core KPI for us to 
improve the productivity and retention of 
our workforce and we will retain focus on 
this measure through continued inclusion 
of this target in the annual bonus award in 
FY 2025.
Specific performance targets for the FY 
2025 Annual Bonus are not disclosed due
to their commercial sensitivity, but will be 
disclosed retrospectively in the FY 2025 
Annual Report.
In accordance with the Policy, 50% of any 
bonus earned will be deferred in Future 
shares for 2 years under the DABS.
As explained on page 94, as the conditions 
under which Jon Steinberg will leave 
Context for  
remuneration decisions
The context for the Committee’s 
decision-making this year is set out  
in the introductory letter on pages  
92 to 95.
The purpose of our remuneration 
policy is to deliver a remuneration 
package that:
• Attracts and retains high calibre 
Executive Directors and senior 
managers in a challenging and 
competitive business environment
• Avoids unnecessary complexity, 
delivering an appropriate balance 
between fixed and variable pay for 
each Executive Director and the senior 
management team
• Encourages long-term performance 
by setting challenging targets linked to 
sustainable growth
• Is aligned to the achievement of the 
Group’s objectives and stakeholder 
interests and to the delivery of 
sustainable value to shareholders
• Seeks to avoid creating excessive risks 
in the achievement of performance 
targets
• Is consistent with the Group’s purpose 
and values
• Is commensurate with pay conditions 
across the Group
• Is aligned to the remuneration 
principles set out on page 110
• Takes into account underlying 
business performance and the wider 
stakeholder experience
All our decisions as a Remuneration 
Committee are framed by this context.

100
Future plc
Corporate
Governance
Annual bonus targets
DABS Awards granted during the year to 30 September 2024
No DABS were awarded during the year as the FY 2023 annual bonus was £nil. 
Performance 
measure
Threshold
Target
Max
Actual
% 
weighting
% of maximum 
achieved
Adjusted Operating Profit
£221.9m
£246.6m
£256.3m
£223.6m1
90%
25.00%²
Employee engagement target
70%
-
72%
73.50%
10%
100%
Overall
32.50%
DABS Awards vested during the year to 30 September 2024
There were no awards granted under the DABS which had a vest date between 1 October 2023 and 30 September 2024.
Future are not yet confirmed, a decision 
on the award of this bonus will be made at 
the appropriate time, in accordance with 
the Company’s Remuneration Policy.
LONG-TERM INCENTIVE PLANS
Value Creation Plan (VCP)
The VCP was explained in detail in the FY 
2020 Annual Report (page 103).
All VCP awards held by former Executive 
Directors have now lapsed.  The current 
Executive Directors do not, and will not, 
hold any awards under the VCP.   
1   Constant currency basis, as explained on page 94.
2	 The payout for outcomes between Threshold and Target was capped at 25% of maximum under this measure for the FY 2024 annual bonus

Directors’ remuneration report
101
Annual Report and Accounts 2024
Executive Director
Date of award
Shares granted
Market value on date 
of award
Face value (and % of 
salary)
End of performance 
period
Normal vest date
Hold period
Jon Steinberg
21 December 2023
291,105
£7.42 £2,160,000 (296% of 
salary)
30 September 2026
21 December 2026
2 years post vesting
FY 2024
PSP awards granted to the Executive Directors in FY 2024¹ are set out below: 
1 Penny Ladkin-Brand was not eligible to receive a PSP award for FY 2024 as she had given notice of her intention to step down from the Board and as CFSO when the awards were made.  Details of the buyout 
award made to Sharjeel Suleman are set out on pages 92 and 93.
Notes:
1 Straight Line vesting between Threshold and Stretch
2 The relevant comparator group for the Relative TSR measurement will be the constituents of the FTSE250 index excluding Investment Trusts
Buyout Awards for new CFO
Sharjeel Suleman was not eligible for an award under the performance-based PSP in FY 2024.  As noted in the Chair’s Statement, and similarly to the 
annual bonus, the Committee agreed to compensate Sharjeel for outstanding share-based awards which he would forego on leaving his previous 
employer.  To cover the value of Sharjeel’s unvested ITV share awards, he was awarded Future shares, which are shown in the table below.
Executive Director
Date of award
Shares granted
Market value on date of award
Face value (and % of salary)
Normal vest date
19 September 2024
12,261
£10.55
£129,358 (29%)
14 April 2025
Sharjeel Suleman
19 September 2024
15,050
£10.55
£158,787 (36%)
14 April 2026
19 September 2024
9,154
£10.55
£96,584 (22%)
14 April 2027
These awards are based 40% on relative TSR, 30% on Adjusted Diluted EPS growth and 30% organic revenue growth, all for the three years to end 
FY 2026 as set out in the table below.
Any awards vesting will be subject to a mandatory 2-year holding period following the end of the 3-year performance period. 
Measure
Weight
Measurement Date
Target
Vesting Outcome¹
Relative TSR²
40%
30 Sep 2026
Below Median
0%
At Median
25%
At Upper Quartile
100%
Adjusted Diluted EPS
30%
30 Sep 2026
Below 153.8p (3% CAGR)
0%
at 153.8p (3% CAGR)
25%
at 177.4p (8% CAGR)
100%
Organic revenue growth 
(3 year average)
30%
30 Sep 2026
Below 1.5%
0%
1.5% 
25%
5.0% 
100%
The background to how these awards were calculated is detailed on pages 92 and 93.  To align with the awards foregone from his previous employer, these awards are not subject to further performance 
conditions and will be applied towards Sharjeel’s shareholding guidelines.

102
Future plc
Corporate
Governance
Director¹,²,³
Basic salary/fee
Taxable benefits
Bonus²
Executive Directors
FY 2024
FY 2023
FY 2022
FY 2021
FY 2020
FY 2024
FY 2023
FY 2022
FY 2021
FY2020
FY 2024
FY 2023
FY 2022
FY 2021
FY 2020
Jon Steinberg
4%
N/A
N/A
N/A
N/A
0%
N/A
N/A
N/A
N/A
100%
N/A
N/A
N/A
N/A
Sharjeel Suleman
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Penny Ladkin-Brand
10%
12%
N/A
N/A
8%
6%
21%
N/A
N/A
0%
N/A
−100%
N/A
N/A
53%
Non-Executive Directors
Richard Huntingford
3%
0%
2%
42%
18%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Meredith Amdur
4%
0%
4%
2%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Mark Brooker
14%
0%
22%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Hugo Drayton
4%
0%
3%
19%
19%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Rob Hattrell
4%
26%
4%
20%
2%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Alan Newman
4%
0%
3%
23%
6%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Angela Seymour-Jackson
4%
0%
29%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
All employees
1%
8%
−2%
−6%
−1%
9%
15%
13%
−6%
3%
100%
−99%
−35%
−28%
0%
Notes:
1	
Changes in Directors and roles during the FY 2024 financial year were as follows: 
• Hugo Drayton stepped down from the Board and as Senior Independent Director and Chair of the Responsibility Committee on 31 January 2024.
	
• Ivana Kirkbride was appointed to the Board with effect from 15 December 2023 and became Chair of the Responsibility Committee on 1 February 2024.
	
• Mark Brooker became Senior Independent Director on 1 February 2024.
	
• Penny Ladkin-Brand stepped down from the Board on 28 July 2024.
	
• Sharjeel Suleman was appointed to the Board with effect from 16 September 2024.
2	
The figures shown are reflective of any bonus earned during the respective financial year. Non-Executive Directors are not eligible to participate in the bonus scheme.
3	
Remuneration for any part year served has been annualised for comparison purposes.
FY 2025
As noted on page 94, no new PSP awards will be made to the CEO in FY 2025.  The CFO’s award will be aligned to that of his predecessor at 167% of 
salary.   The Remuneration Committee has reviewed the PSP performance conditions for FY 2025 and concluded that they still appropriately align 
with the Group’s strategy.  The metrics used will remain the same as FY2024 - Relative Total Shareholder Return, Adjusted Diluted Earnings per Share 
and Organic Revenue Growth:
In line with the Policy, any awards vesting for performance will be subject to a mandatory 2-year holding period.
Percentage change in remuneration of Directors and employees
As required under the reporting regulations, the Committee reviews the year-on-year change in the level of Board Director salaries, fees, taxable 
benefits and bonus payments, compared with the wider workforce. This analysis displays a five-year history for all directors who served during FY 
2024. The all-employee data is based on the average earnings per employee in order to avoid distortions to the Group’s total wage bill because of the 
movements in the number of employees. The comparator group used is all Future employees.
Measure
Weight
Measurement Date
Target
Vesting Outcome1
Relative TSR2
40%
30 Sept 2027
Below Median
At Median
At Upper Quartile
0%
25%
100%
Adjusted Diluted EPS
30%
30 Sept 2027
Below 3% CAGR
At 3% CAGR
At 8% CAGR
0%
25%
100%
Organic Revenue Growth  
(3 year average)
30%
30 Sept 2027
Below 1.5%
At 1.5% 
At 5.0% 
0%
25%
100%
Notes:
1	
Straight Line vesting between Threshold and Stretch
2	
The relevant comparator group for the Relative TSR measurement will be the constituents of the FTSE250 index excluding Investment Trusts

Directors’ remuneration report
103
Annual Report and Accounts 2024
Group pay:
£188.3m 
Group operating costs  
excluding Group pay &  
exceptional costs:  
£411.4m
The chart above shows the actual 
expenditure of the Group, and change 
between the current and previous years, 
on remuneration paid to all employees, 
compared to the total operating costs for 
the Group, excluding exceptional costs 
and remuneration, investment in capital 
expenditure, EBT share purchase and 
distributions to shareholders.
These are considered to be the areas of 
material outgoings for the Group
relating to core performance. Figures are 
derived from the Group’s consolidated 
financial statements. Distribution to 
shareholders figures in the chart relate
to the dividends paid (or payable) for FY 
2023 and FY 2024 being, respectively,
(i) the 3.4p final dividend for FY 2023, 
paid in February 2024; and (ii) the 3.4p 
final dividend proposed for the FY 
2024 financial year, payable in February 
2025. The FY 2024 dividend figure of 
£3.8m in the chart above is based on the 
issued share capital of 112.1m as at 30 
September 2024.
The acquisition of own shares figure of
£63.1m is in relation to the share 
buyback programmes executed during 
the year.
CEO pay ratio
UK reporting regulations require
companies with 250 or more UK employees 
to publish information on the pay ratio of 
the CEO to UK employees and to build this 
up over time until it covers a rolling 
10-year period.
In line with this requirement, the table below 
adds to the prior years’ analysis, with the 
ratio of CEO total pay to that of employee 
pay received during the financial year ended 
30 September 2024. This includes basic 
salary, benefits, pension contributions and 
the value received from incentive plans.
This year we continued the methodology 
of calculating the ratios with Option A. The 
data represents the FTE equivalent of all 
2,195 UK employees as of 30 September 
2024.  The employee calculation includes 
all pay components that mirror the CEO 
single figure of remuneration. 
The data points are reflective of our 
Company structure and types of roles 
across the organisation and accordingly 
the Committee believes the median pay 
ratio for FY 2024 is consistent with the pay, 
reward and progression policies for the 
Company’s UK employees taken as a whole.
In the Fiscal Year ending on 30 September 
2023, the CEO Pay Ratio was significantly 
lower than in prior years due to neither 
active CEO receiving performance 
shares nor a bonus payment. While still 
significantly lower than in prior years, this 
year’s ratio shows an increase, primarily 
driven by a bonus payout to the CEO 
resulting from this year’s performance.
A summary of the salaries and total single 
figures of remuneration for the relevant 
individuals in FY 2024 is included in the 
table below:
Relative importance of spend on pay
The relative importance of spend on pay for the business is shown in the table below.
Group operating costs  
excluding Group pay &  
exceptional costs:  
£440.2m (+7%)
0
200
400
600
800
2024
2023
Acquisition of own shares: £63.1m (+158%)
Distributions to shareholders: £3.8m (-7%)
Capital expenditure: £13.9m (+23%) 
Acquisition of own shares: £24.5m
Distributions to shareholders: £4.1m
Capital expenditure: £11.3m 
CEO pay ratio
Financial Year
Calculation methodology
Lower quartile (P25)
Median (P50)
Upper quartile (P75)
2024
Option A
42:1
33:1
23:1
2023
Option A
29:1
22:1
15:1
2022
Option B
104:1
86:1
65:1
2021
Option B
311:1
240:1
184:1
2020
Option B
107:1
84:1
66:1
Pay level
CEO
Lower quartile (P25)
Median (P50)
Upper quartile (P75)
Salary
£725,000
£30,000
£38,094
£53,469
Single figure of remuneration
£1,332,499
£31,593
£40,953
£57,736
Group pay:
£201.4m 
(+7%)

104
Future plc
Corporate
Governance
Fees for Non-Executive Directors and the Chair ¹ ,² 
Non-Executive Directors do not participate in any of the Company’s share incentive arrangements, nor do they receive any benefits. Fees are reviewed 
annually, in line with the wider workforce, with the Board Chair’s fees set by the Committee, and those for the Non-Executive Directors set by the Board 
as a whole. The rates for the Chair’s and Non-Executive Directors’ fees are:
Review of past performance
This graph shows a comparison of Future’s total shareholder return (share price growth plus dividends) with that of the FTSE All-Share Media Index 
and the FTSE Mid 250 Index (excluding investment trusts). The FTSE All-Share Media Index was selected as it provides a comparison of Future’s 
performance relative to the other companies in its sector, whilst the FTSE Mid 250 Index is shown to reflect the Group having moved up to a 
Commercial Companies Listing1 and its inclusion in the FTSE250 index during 2019. 
Total Shareholder Return  (Value of £100 invested on 30 September 2014)
1	
Meredith Amdur and Ivana Kirkbride are paid in US$ and for FY 2024 this was subject to a fixed exchange rate of £1 = US$1.27 for the period from 1 January 2024 and £1 = US$1.3 for a small 
element of payment made in December 2023. The increase to be applied to their fees, and to the fees of all the Non-Executive Directors, from 1 January 2025, will be 2.5%, which is below the 
base salary increase for UK employees. 
2	
Future made a non-material correction to the Non-Executive Directors’ fees in January 2024, having slightly overstated the FY 2024 fees in its FY 2023 Annual Report and Accounts. 
3	
Ivana Kirkbride was appointed as Designated NED for workforce engagement with effect from 13 September 2024 and an additional fee was payable for that responsibility, from that date.
1	
On 29 July 2024, Future’s shares were mapped to the new “equity shares (commercial companies)” segment, in accordance with the FCA’s changes to the UK Listing Rules.
1	
 Jon Steinberg waived any FY 2023 bonus entitlement.
Fees effective from 01 January 2024
Fees effective from 01 January 2025
Base fees
Board Chair
£215,963
£221,363
Non-Executive Director 
£61,764
£63,308
Additional fees
Senior Independent Director
£10,847
£11,118
Audit and Risk Committee Chair
£10,847
£11,118
Remuneration Committee Chair
£10,847
£11,118
Responsibility Committee Chair
£10,847
£11,118
GoCompare.Com Limited Chair
£27,118
£27,796
GoCompare.Com Consumer Champion INED fee
£16,271
£16,678
Designated NED for workforce engagement³
-
£7,600
Zillah Byng-Thorne
Jon Steinberg¹
Year
FY 2015
FY 2016
FY 2017
FY 2018
FY 2019
FY 2020
FY 2021
FY 2022
FY 2023
FY 2023
FY 2024
CEO single figure of 
remuneration £'000
£471
£347
£5,425
£10,881
£5,678
£3,685
£8,390
£2,776
£324
£559
£1,333
Annual Bonus  
(% of maximum)
36%
0%
88%
100%
100%
100%
100%
88%
n/a
0%
32.5%
PSP Vesting  
(% of maximum)
0%
0%
100%
100%
100%
100%
100%
100%
n/a
n/a
n/a
The table below shows the CEO’s single figure of remuneration and variable pay outcomes over the same period as the graph above. 
£500
£1,000
£1,500
£2,000
£2,500
£3,000
£3,500
Sep 14
Sep 15
Sep 16
Sep 17
Sep 18
Sep 19
Sep 20
Sep 21
Sep 22
Sep 23
Sep 24
£0
Investment (£)
Future plc  
FTSE Mid 250 Excluding Investment Trust Index
FTSE All-Share Media Index GBP

Directors’ remuneration report
105
Annual Report and Accounts 2024
Payments for loss of office (audited)
Chief Financial and Strategy Officer
Penny Ladkin-Brand stepped down as 
CFSO and from the Board on 28 July 2024, 
having served notice on 6 December 2023.  
As she served notice to leave, to take up 
another executive role, she was deemed not 
to be a ‘good leaver’.   
Her leaver arrangements were therefore as 
follows:
• For the purposes of her basic salary and 
contractual benefits, her termination date 
was 28 July 2024.  All contractual notice 
payments therefore ceased from that date. 
The value of these payments are disclosed 
in full in the single figure of remuneration 
table on page 98.
• As of 28 July 2024, her FY 2024 bonus 
opportunity, her unvested awards under 
Tranches 2 and 3 of the VCP and her 
unvested February 2023 PSP award lapsed. 
In respect of her unvested DABS, in line 
with the Policy, these awards subsist and 
will vest in line with the original deferral 
period and subject also to malus and 
clawback.  In respect of her November 2018 
and 2019 PSP awards (and 9 September 
2022 deed of amendment top-up award), 
as these awards had already vested for 
performance, they subsist and, in the case 
of the 2019 award, remain subject to the 
mandatory 2-year holding period after 
vesting. Penny has no other unvested 
equity awards.
• All other terms of her departure remained 
in place, including all holding periods 
and her post-employment shareholding 
requirement. Her non-compete, non-solicit 
and non-poaching restrictions also applied 
until 27 October 2024.
Payments to past Directors (audited)  
No other payments were made to Penny 
Ladkin-Brand beyond those described 
above and set out in the single figure of 
remuneration table on page 98. As noted on 
page 74, Hugo Drayton stepped down from 
the Board on 31 January 2024 and therefore 
continued to receive his Non-Executive 
Director’s fees until that date.  Hugo’s fees 
for his tenure in FY 2024 are set out in the 
single figure of remuneration table on page 
98. There were no other payments to past 
Directors during FY 2024.
Statement of Directors’ shareholding and 
share interests (audited)
The Company has a policy on share 
ownership by Executive Directors (as 
amended with effect from the 2023 AGM) 
which requires the CEO and the CFO to build 
up a holding of shares (excluding shares that 
remain subject to performance conditions) 
of 200% of salary over a five-year period 
from appointment.
In respect of Jon Steinberg, the period
commenced on 3 April 2023, the date upon 
which he joined the Board.  Other than the 
interests in shares included elsewhere in 
this report, on page 106, Jon currently holds 
90,617 shares, which he purchased on 18 
May 2023 and which, as at 30 September 
2024, were worth £916,138 (125% of 
shareholding requirement).  This valuation 
was based on the higher of the prevailing 
closing mid-market share price on 30 
September 2024 and the acquisition price, 
in accordance with the Company’s policy on 
share ownership.
In respect of Sharjeel Suleman, the period 
commenced on 16 September 2024, the 
date upon which he joined the Board.  
Sharjeel currently holds an interest in 
shares  being the buyout awards of 36,465 
shares (see page 93 for details), which 
were awarded on 19 September 2024 and 
which, as at 30 September 2024, were 
worth £207,759 net of tax (25% of his 
shareholding requirement).  As there are 
no performance conditions associated 
with these awards they count toward his 
shareholding requirement on a net of tax 
value basis. This valuation was based on the 
higher of the prevailing closing mid-market 
share price on 30 September 2024 and the 
acquisition price, in accordance with the 
Company’s policy on share ownership.
Between 30 September 2024 and the sign 
off date of this report there have been no 
changes in the Directors’ interests in shares.
Directors in office at  
30 September 2024¹
Balance as at 
30 September 2023²
Purchases during 
the year
Share scheme exercises 
during the year
Sales during 
the year
Balance as at 
30 September 2024³
Executive Directors
Jon Steinberg
90,617
-
-
-
90,617
Sharjeel Suleman
-
-
-
-
-
Non-Executive Directors
Richard Huntingford
24,500
-
-
-
24,500
Meredith Amdur
385
-
-
-
385
Mark Brooker
1,500
-
-
-
1,500
Rob Hattrell
-
-
-
-
-
Alan Newman
8,750
-
-
-
8,750
Angela Seymour-Jackson
3,145
-
-
-
3,145
Ivana Kirkbride
-
-
-
-
-
Total
128,897
-
-
-
128,897
Notes:
1.	 All holdings are beneficial.
2.	 Or on appointment.
3. 	Details of the share options and awards for Executive Directors are set out on page 106. No such options or awards are granted to Non-Executive Directors.
4.	 As at the date of stepping down as a Director, on 28 July 2024, Penny Ladkin-Brand held a beneficial interest in 26,728 shares, and retained interests in 48,853 shares through her unvested 2022 DABS award 
and the vested 2019 PSP award which remains subject to its 2-year holding period. As at the date of stepping down as a director, on 31 January 2024, Hugo Drayton held a beneficial interest in 2,376 shares.

106
Future plc
Corporate
governance
Executive Director shareholdings
Directors’ interests in share schemes (audited)
Details of units, options and other share incentives held by Executive Directors who served during the year, and movements during the year, are set out 
in the tables below:
DABS
Former Director
Date of Grant
End of deferral period
Balance at 1 Oct 2023
Granted during the 
year
Released during the 
year
Balance at 30 
Sept 2024
Penny Ladkin-Brand
25 Nov 2019
First dealing day after the announcement of the  
FY 2021 results
12,155
-
(12,155)
-
17 Dec 2020
First dealing day after the announcement of the  
FY 2022 results
9,988
-
(9,988)
-
6 Dec 2022
First dealing day after the announcement of the  
FY 2024 results
15,329
-
-
15,329
Total
37,472
-
(22,143)
15,329
PSP
Director
Date of Grant¹
Earliest exercise date
Expiry date
Exercise 
price per 
share (p)
Balance at 1 
Oct 2023
Granted 
during the 
year
Vested 
during the 
year
Lapsed 
during the 
year
Exercised 
during the 
year
Balance 
at 30 Sept 
2024
Jon Steinberg
19 May 2023
19 May 2026
19 May 2033
Nil
79,545
-
-
-
-
79,545
21 Dec 2023
21 Dec 2026
21 Dec 2033
Nil
-
291,105
-
-
-
291,105
Total
79,545
291,105
-
-
-
370,650
Sharjeel Suleman2
19 Sept 2024
14 Apr 2025
19 Sept 2034
Nil
-
12,261
-
-
-
12,261
19 Sept 2024
14 Apr 2026
19 Sept 2034
Nil
-
15,050
-
-
-
15,050
19 Sept 2024
14 Apr 2027
19 Sept 2034
Nil
-
9,154
-
-
-
9,154
Total
-
36,465
-
-
-
36,465
Former director
23 Nov 2018
First dealing day after 
the announcement of 
the FY21 results
23 Nov 2028
Nil
76,344
-
-
-
(24,808)
51,536
Penny Ladkin-Brand3
25 Nov 2019
First dealing day after 
the announcement of 
the FY22 results
25 Nov 2029
Nil
27,654
-
-
-
-
27,654
9 Sept 2022
First dealing day after 
the announcement of 
the FY22 results
25 Nov 2029
Nil
5,870
-
-
-
-
5,870
9 Feb 2023
8 Feb 2026
9 Feb 2033
Nil
22,808
-
-
(22,808)
-
-
Total
132,676
-
-
(22,808)
(24,808)
85,060
Notes:
1	
Awards granted since November 2018 are subject to a mandatory 2-year holding period following vesting.
2	
This award relates to Sharjeel Suleman’s buyout arrangement as detailed on page 93. These awards are not subject to further performance conditions.
3	
On 1 November 2021 Penny Ladkin-Brand was appointed to the Board as an Executive Director.  Penny stepped down from the Board on 28 July 2024. See page 105 for details.  Penny’s February 
2023 PSP award lapsed in full when she stepped down from the Board.
200%
Jon Steinberg
200%
150%
100%
50%
0%
Percentage of salary
Required Holding 
Actual Holding
200%
125%
Sharjeel Suleman
200%
150%
100%
50%
0%
Percentage of salary
Required Holding 
Actual Holding
200%
25%

Directors’ remuneration report
107
Annual Report and Accounts 2024
The key features of the VCP are set out in the FY 2022 Annual Report.
Governance
The Committee is responsible for determining 
the overall remuneration policy of the Group, 
and in particular:
• Determining the appropriate basic annual 
salaries, incentive arrangements and terms of 
employment of Executive Directors.
• Monitoring and reviewing the level and make- 
up of the remuneration packages of senior 
managers, including bonus schemes and 
share-based incentives, and ensuring that 
remuneration policies and practices do not 
encourage excessive risk-taking.
• Setting the Board Chair’s remuneration.
• Approving the terms of any new share-based 
incentive scheme for any employees of 
the Group, subject, where appropriate, to 
shareholder approval.
• The terms of reference of the Remuneration 
Committee, reviewed annually, are available 
on the Company’s website (www.futureplc.
com).
Advisers
The Committee is informed of key developments 
and best practice in the field of remuneration 
and obtains advice from independent external 
consultants, when required, on individual 
remuneration packages and executive 
remuneration practices in general.
Ellason LLP is the Committee’s independent 
adviser and was appointed by the Committee in 
January 2021, to provide regulatory guidance, 
advice on remuneration trends and advice on
other remuneration matters during the year. 
Fees paid to Ellason for services provided to 
the Committee during the financial year were
£67,090 (2023: £81,650) on the basis of time 
and materials. 
Ellason does not provide any other services 
to the Group or any of the Directors and the 
Committee is satisfied that Ellason remains
independent. Ellason is a member 
and signatory to the Remuneration 
Consultants’ Code of Conduct (www. 
remunerationconsultantsgroup. com), which 
requires that their advice be objective and 
impartial.
Shareholder voting
The following table shows the results of the advisory vote1 on the FY 2023 Remuneration Report at the 2024 Annual General Meeting, and the binding vote on 
the Remuneration Policy, at the 2023 Annual General Meeting:
VCP
Director
Date of grant
Vesting date
Balance as at 1 
October 2023
Granted during 
the year
Forfeited 
during the 
year
Balance as at 30 
September 
2024
Holding period
Penny Ladkin-Brand
14 Apr 2021
The first Dealing Day after the 
announcement of the FY23 
results
20,000
-
(20,000)
-
Any shares awarded in respect 
of tranche 1 will be subject 
to a mandatory two-year 
holding period after vesting (to 
November 2025)
9 Feb 2022
27,742
(27,742)
-
14 Apr 2021
The first Dealing Day after the 
announcement of the FY24 
results
20,000
(20,000)
-
Any shares awarded in respect 
of tranche 2 will be subject 
to a mandatory two-year 
holding period after vesting (to 
November 2025)
9 Feb 2022
43,000
(43,000)
-
14 Apr 2021
The first Dealing Day after the 
announcement of the FY25 
results
20,000
(20,000)
-
Any shares awarded in respect 
of tranche 3 will be subject 
to a mandatory two-year 
holding period after vesting (to 
November 2025)
9 Feb 2022
43,000
(43,000)
-
Remuneration Report FY 2023
Remuneration Policy (2023 AGM)
For (including discretionary)
76,950,982 (80.59%)
91,450,475 (92.75%)
Against
18,529,409 (19.41%)
7,151,979 (7.25%)
Total votes cast (excluding withheld votes)
95,480,391 (82.88% of the total voting rights)
98,602,454 (81.59% of the total voting rights)
Votes withheld
578,011
6,222,568
Notes:
1.	
As noted on page 105, Penny Ladkin-Brand’s entitlements under Tranches 2 and 3 of the VCP lapsed in full when she stepped down from the Board on 28 July 2024.
1.	
The Directors’ Remuneration Report, on page 95, includes further commentary on the Group’s response to the votes against or withheld.

108
Future plc
Directors’ Remuneration Policy
The current Directors’ Remuneration Policy (the ‘Policy’) was approved by shareholders at Future’s AGM on 8 February 2023, and will apply from that 
date for a period of up to three years.
For full details of the Policy, please refer to the FY 2022 Annual Report.
Corporate
Governance
 
Element
Objective and link to strategy
Operation
Basic annual  
salary
To recruit, retain and motivate individuals of a high calibre and 
reflect the skills, experience and contribution of the relevant 
Director.
Basic annual salary is paid in 12 equal monthly instalments during the year 
and is reviewed annually. When assessing the level of basic annual salary, the 
Committee takes into account performance, market conditions, remuneration 
of equivalent roles within comparable companies, the size and scale of the 
business and pay in the Group as a whole.
Benefits
To ensure broad competitiveness with local market practice. 
Current benefits available to Executive Directors are car allowance, permanent
health insurance, healthcare and life assurance.
Additional benefits may be offered if deemed appropriate.
Pension
To reflect wider workforce practices and broad 
competitiveness with market practice at the relevant time.
The Company shall make a contribution up to a maximum percentage of basic 
annual salary set to reflect workforce practices at the time and in the relevant 
jurisdiction.
All-employee  
share plans
To encourage share ownership by employees and align their 
interests with those of shareholders.
The Company operates all-employee schemes in the UK and the US, with 
invitations made under the UK HMRC-Approved Share Incentive Plan (“SIP”) 
in the UK and under the US Employee Stock Purchase Plan (“ESPP”) in the US.
Executive Directors may participate in the all-employee scheme that 
operates in their country of residence on the same terms as other employees.
Performance-related  
bonus
To incentivise and reward strong performance against annual 
targets linked to delivery of the strategic plan.
Targets are set annually by the Committee, based on:
(i) financial performance against budget and, at the 
Committee’s discretion; 
(ii) strategic targets which may be set on a collective basis or 
tailored for each Executive Director.
The Committee sets financial targets based on a number of reference points, 
including performance during the previous financial year and the budget for 
the forthcoming year. Strategic objectives will be set, and performance of the 
individual against these assessed, at the Committee’s discretion.
50% of any performance-related bonus earned will be delivered by way of a 
deferred share award, which will vest two years after the award date.
A payment equal to the value of dividends, which would have accrued on 
deferred awards, may be made following the release of awards to participants, 
either in the form of cash or as additional shares.
Payments and awards in relation to the performance-related bonus are subject 
to malus and clawback provisions, further details of which are included as a note 
to the Policy table.
Long-term share-based 
incentive (PSP)
To incentivise sustained long-term performance that 
supports the creation of value for shareholders.
Annual awards of conditional shares or nil-cost options that normally vest 
subject to three-year performance against targets set at grant.
Awards are subject to a mandatory two-year holding period following the end 
of a three-year performance period.
The scheme rules allow the Committee discretion to change the performance 
targets and the Committee shall be entitled to exercise its discretion to 
change performance criteria to the extent that it reflects market practice 
and/or the Committee considers alternative performance targets to be more 
appropriate to the business.
A payment equal to the value of dividends, which would have accrued on 
vested awards, may be made following the release of awards to participants, 
either in the form of cash or as additional shares.
Awards under the PSP are subject to malus and clawback provisions, further 
details of which are included as a note to the Policy table.

Directors’ remuneration report
109
Annual Report and Accounts 2024
Max. potential value
Performance measure
Salary increases shall generally reflect market conditions, performance of the 
individual, new challenges or a new strategic direction for the business.
There may be occasions when the Committee needs to recognise circumstances 
including, but not limited to: an individual’s development in the role, a change in the 
responsibility and/or complexity of the role. In these circumstances, the Committee 
may award a higher annual increase than the average for the workforce, the rationale 
for which will be explained to shareholders in the Annual Report on Remuneration.
Not applicable.
The Company shall continue to provide benefits to Executive Directors at similar 
levels; where insurance cover is provided by the Company, that cover shall be 
maintained at a similar level and the Company shall pay the prevailing market rates 
for such cover.
Not applicable.
The maximum contribution payable to the Executive Directors is aligned to that 
offered to the majority of employees in the UK (currently 5% of salary).
Not applicable.
SIP: the maximum participation level will be aligned with the limits set out in UK 
tax legislation.
ESPP: monthly savings towards share purchases with a maximum value of 
US$25,000 per calendar year, based on the market value of the Company’s 
ordinary shares at grant.
Not applicable.
Maximum opportunity: 200% of basic annual salary.
The maximum bonus opportunity for each Executive Director is disclosed in the 
Annual Report on Remuneration and shall only be payable for outperformance of 
stretching targets.
Target performance will typically deliver up to 50% of maximum bonus, with 
threshold performance typically paying up to 25% of maximum.
The performance measures’ relative weightings and targets are set annually by the 
Committee. Details of the measures and their relative weightings are disclosed annually 
in the Annual Report on Remuneration with the targets disclosed at such time as they are 
not deemed to be commercially sensitive, or where disclosing all targets at the same time 
is considered to be the most transparent approach. The Committee retains discretion
to adjust the targets if events occur which lead it to conclude that they are no longer 
appropriate.
The Committee also retains discretion to adjust the outcome of the performance-related 
bonus for any performance measure if it considers that to be appropriate.
Normal maximum annual award face value: 200% of salary 
Exceptional maximum annual award face value: 300% of salary.
Threshold performance will generally result in up to 25% of maximum vesting for 
that element.
Performance measures will be selected at the start of each cycle to align with drivers 
of Future’s strategy and long-term shareholder value creation. Strategic measures,
if used, will not be weighted more than 25% of the award opportunity. Financial 
measures may include, but are not limited to, profitability, cash, returns and total 
shareholder return.
Performance targets are set by the Committee at grant and disclosed in the Annual 
Report on Remuneration, provided they are not deemed to be commercially sensitive.
At the end of the three-year performance period, the Committee will assess 
performance against the targets set and determine, in its absolute discretion, the 
overall level of vesting of the award.

110
Future plc
Corporate
governance
Remuneration Principles
As set out in the Chair’s Statement, the 
Committee continues to monitor evolving 
best practice on remuneration matters and 
welcomes dialogue with shareholders on an 
ongoing basis.
Dilution
Awards under Future plc incentive plans may be 
satisfied by treasury shares or the issue of new 
shares or the purchase of shares in the market.
Under Investment Association guidelines, 
the issue of new shares or reissue of treasury 
shares under a plan, when aggregated
with awards under all of a company’s other 
schemes, must not exceed 10% of the issued 
ordinary share capital (adjusted for share 
issuance and cancellation) in any rolling
ten-year period. As at 30 September 2024 this 
limit had not been exceeded (7.6%).
The Company has also applied, since 2021,
a secondary, ‘5% in 10 years’ dilution limit, 
for any future discretionary awards, in line 
with generally-accepted principles of good 
governance. As at 30 September 2024 this 
limit had not been exceeded as all currently 
expected dilution is covered by shares held in 
the Company Employee Benefit Trust (nil%), 
for the purpose of covering outstanding share 
options.
Clarity 
Code provision: Remuneration arrangements 
should be transparent and promote effective 
engagement with shareholders and the 
workforce.
• Our Policy is designed to be sustainable and simple. It supports and rewards diligent and effective stewardship that is vital to 
the delivery of Future’s core purpose of changing people’s lives through sharing our knowledge and expertise with others, 
making it easy and fun for them to do what they want; and our strategy of creating value for shareholders and all 
stakeholders.
• The Policy is embedded into the business and is well understood by participants and shareholders alike.  As noted last year, 
the one major update – the removal of the VCP going forward – serves to simplify our overall approach to executive 
remuneration and respond to shareholder feedback on the leveraged and one-off nature of the VCP opportunity.
• The Policy clearly sets out the terms under which it can be operated including appropriate limits in terms of quantum, the 
measures which can be used and discretions which could be applied if appropriate.
• Transparency in approach remains a cornerstone of our Policy. Detailed disclosure of the relevant performance 
assessments and outcomes is provided at the appropriate time in the spirit of transparency for shareholders.
Simplicity 
Code provision: Remuneration structures 
should avoid complexity and their rationale 
and operation should be easy to understand.
• The Company operates an approach to remuneration that is simple to understand and familiar to key stakeholders. Its 
structure is simple and comprises three key elements:
   – Fixed element: comprising base salary, taxable benefits and a pension allowance;
   – Short-term element: an annual performance-related bonus with relevant targets measured over the financial year, paid 
half in cash and half in shares deferred for a two year period; and
   – Performance share element: based on three-year performance and normally released no earlier than five years from grant.
• No complex or artificial structures are required to operate the plans.
• We explain our approach to pay clearly and simply.
Risk 
Code provision: Remuneration arrangements 
should ensure reputational and other risks 
from excessive rewards, and behavioural risks 
that might arise from target-based incentive 
plans, are identified and mitigated.
• Appropriate limits are stipulated in the Policy and within the respective plan rules.
• The Committee also has appropriate discretions to override formulaic outturns under the incentive plans.
• Regular interaction with the Audit and Risk Committee and the Responsibility Committee ensures relevant risk factors and 
appropriate ESG targets are considered when setting or assessing performance targets.
• Clawback and malus provisions are in place across all incentive plans and the triggers for these provisions have been 
recently reviewed and strengthened.
• Target metrics for our long-term incentive schemes will be selected to provide a balance between financial measures and 
shareholder returns, reducing the reliance on any one metric.
Predictability 
Code provision: The range of possible values 
of awards to individual directors and any other 
limits or discretions should be identified and 
explained at the time of approving the policy.
• The possible reward outcomes can be easily quantified and these are regularly reviewed by the Committee.
• The graphical illustrations provided in the Policy clearly show the potential scenarios of performance and pay outcomes 
which would result.
• Performance is reviewed regularly so there are no surprises when performance is assessed at the end of the period.
Proportionality 
Code provision: The link between individual 
awards, the delivery of strategy and the 
long-term performance of the Company
should be clear. Outcomes should not reward 
poor performance.
• Variable incentive outcomes are clearly aligned to delivery of the strategy.
• The Committee also has the discretion to override formulaic outcomes if they are deemed inappropriate in light of the wider 
performance of the Company and the experience of stakeholders.
Alignment to culture 
Code provision: Incentive schemes should 
drive behaviours consistent with company 
purpose, values and strategy.
• When considering the alignment of incentive plans and culture the Committee considers the following:
• Metrics – ensuring that performance targets are aligned to culture and do not drive the wrong behaviours.
• Governance – ensuring adoption of best practice through a robust malus and clawback policy with a substantial list of 
relevant trigger events, such as corporate failure and reputational damage. The Committee also retains discretion under the 
plan rules to override formulaic vesting outcomes and to extend holding periods. These initiatives enable the Committee to 
satisfy itself that the right steps have been taken to ensure executive remuneration is appropriate from a cultural context.
• Engagement – understanding remuneration for the wider workforce and ensuring that pay decisions are aligned across the 
Group and wider engagement with our stakeholders, including our employees. Further details can be found on page 96.

Directors’ remuneration report
111
Annual Report and Accounts 2024
Performance measure selection and approach to target setting
Measures used under the performance-
related bonus are selected annually 
to reflect the Group’s main short- 
term objectives and can reflect both 
financial and non-financial priorities, as 
appropriate. Details of the measures 
selected, and the rationale for doing so, 
will be disclosed in the relevant Directors’ 
Remuneration Report.
Targets applying to the performance-
related bonus are reviewed annually, 
based on a number of internal and 
external reference points. Performance 
targets are set to be stretching but 
achievable, with regard to the particular 
strategic priorities and the economic 
environment in a given year. Targets are 
typically not disclosed in advance due to 
commercial sensitivity but will typically 
be retrospectively disclosed in full, 
following the year-end, to the extent that 
such commercial sensitivity concerns no 
longer apply.
The PSP scorecard will be determined 
at the time of grant and may include 
measures of profitability (such as EPS), 
capital allocation discipline (such as 
ROCE), strategic priorities (such as ESG) 
and measures that reflect long-term 
success (such as TSR). Measures will be 
selected to align with the Group’s stated
strategy (and key performance indicators 
thereof) and our underlying ambition to 
deliver value creation for shareholders. 
Targets applying to PSP awards will 
normally be disclosed prospectively in the 
relevant Annual Report on Remuneration 
and are set using a similar methodology 
to that described above in relation to the 
performance-related bonus.
Remuneration for other employees
As described on page 97, all employees 
of the Group receive a basic annual 
salary, benefits, pension and annual 
bonus (subject to financial performance). 
The maximum value of remuneration 
packages is based on the seniority and 
responsibilities of the relevant role.
Future also implements long-term equity 
incentives to key employees, to help 
ensure not only an alignment of interests 
internally, but also between our colleague 
base and shareholders.
Shareholding guidelines
The Committee strongly believes in 
aligning the interests of Executive 
Directors and shareholders. Shareholding 
guidelines were formalised in 2018 to 
require Executive Directors to acquire 
and maintain a holding of Future shares 
(excluding shares that remain subject 
to performance conditions), within five 
years of appointment and defined as a 
percentage of salary.  The shareholding 
guideline applying to Jon Steinberg as 
CEO and Sharjeel Suleman as CFO under 
the 2023 Policy is 200% of salary.  Details 
of the Executive Directors’ current 
shareholdings are provided on page 105.
Additionally, Executive Directors will 
normally be expected to maintain a 
holding of Future shares for a period after 
their employment with the Company. 
This shareholding guideline is equal 
to the lower of an Executive Directors’ 
actual shareholding at the time of their 
departure and the shareholding
requirement in effect at the date of their 
departure, with such shares to be held 
for a period of at least two years from 
the date of ceasing to be an Executive 
Director. The specific application of this 
shareholding guideline will be at the 
Committee’s discretion.
Malus and clawback
Payments and awards under the 
performance-related bonus and PSP 
are subject to malus and clawback 
provisions, which can be applied to both 
vested and unvested awards. Malus and 
clawback provisions will apply for a period 
of at least two years after payment or 
vesting. Circumstances in which malus 
and clawback may be applied include a 
material misstatement of the Company’s 
financial accounts, fraud or serious 
misconduct on the part of the award-
holder, an error in calculating the award 
vesting outcome, corporate failure or 
reputational damage.
Incentive plan participants are required 
to acknowledge their understanding 
and acceptance of the malus and 
clawback provisions as a pre-condition to 
participating in these plans. The
Committee is satisfied that the malus and 
clawback provisions are appropriate and 
enforceable.
Pay for performance scenarios
The chart on the next page provides 
an illustration of the potential future 
reward opportunities for the CFO, and 
the potential split between the different 
elements of remuneration under three 
different performance scenarios: 
‘Minimum’, ‘On-target’, and ‘Maximum’. 
There is no chart for the CEO as he will 
step down in FY 2025.
Potential reward opportunities are 
based on Future’s remuneration policy, 
applied to current base salary. The 
performance-related bonus is based 
on the maximum opportunities set 
out under the remuneration policy for 
normal circumstances. The PSP award 
opportunity shown in the charts for the 
CFO is based on the grant date face value 
referred to on page 101.
The ‘Minimum’ scenario reflects base 
salary, pension and benefits (i.e. fixed 
remuneration) which are the only 
elements of the Executive’s remuneration 
packages not linked to performance.
The ‘Target’ scenario reflects fixed 
remuneration as above, plus
performance-related bonus payout of 
50% of maximum and threshold PSP 
vesting (assumed to be 25% of maximum 
for the purposes of this illustration).
The ‘Maximum’ scenario includes fixed 
remuneration and full payout of the 
performance-related bonus and 100% 
vesting of the PSP (for illustration 
purposes).
The Companies (Miscellaneous 
Reporting) Regulations 2018 require a 
fourth scenario, showing the value at 
maximum assuming share price growth 
of 50% for the purpose of long-term 
incentive awards. This is reflected in 
relation to the illustrative PSP valuations 
shown in the charts on the following page:

112
Future plc
Corporate
governance
Pay for Performance scenarios
FY 2025 remuneration assumptions
Fixed remuneration 
PSP
Performance-related bonus 
Executive Director
Sharjeel Suleman
Salary
£420,000
Pension
5% of salary
Benefits
£15,125
Performance-related  
bonus (% of salary)
Target: 75% 
Maximum: 150%
Performance Share  
Plan (% of salary)
Threshold: 42% 
Maximum: 167% 
Maximum plus 50%  
share price growth: 250%
Sharjeel Suleman
3000
2500
2000
1500
1000
500
0
Remuneration (£000)
£456
Minimum
On-target
Maximum 
Maximum 
Plus 50% share price 
appreciation
£946
£1,788
£2,138
100%
48.2%
25.5%
21.3%
29.5%
35.2%
33.3%
18.5%
39.3%
49.2%
Element
Objective and link to strategy
Operation
Max. potential value
Performance measure
Fees
To attract and retain high calibre 
Non-Executive Directors with broad 
commercial and other experience 
relevant to the Company and 
reflecting the time commitment and 
responsibilities of these roles.
Non-Executive Directors’ fees are reviewed 
annually and paid in 12 monthly instalments.
In addition to the base fee, additional fees are 
payable for acting as Senior Independent 
Director and as Chair of any of the Board’s 
Committees (other than the Nomination 
Committee).  If the Board requires the formation 
of an additional Board Committee, fees for the 
Chair (and where relevant, membership) of such 
Committee will be determined by the Board at 
the time.
The fees paid to the Chair are determined by the 
Committee, whilst the fees of the Non-Executive 
Directors are determined by the Board.
Expenses incurred by the Chair and the
Non-Executive Directors in the performance of 
their duties (including taxable travel and 
accommodation benefits) may be reimbursed or 
paid for directly by the Company, as appropriate.
Non-Executive Director fee 
increases are applied in line 
with the outcome of the 
annual fee review and would 
normally be aligned with the 
increase awarded to the 
workforce.
Fees for the year under 
review and for the following 
year are set out in the Annual 
Report on Remuneration on 
page 104.
Aggregate fees paid to
non-Executive Directors are 
subject to the limits set out in 
the Articles of Association.
Not applicable.
Policy table for Non-Executive Directors
Non-Executive Directors are not eligible to participate in any performance-related bonus, share incentive schemes or pension arrangements. Details of 
the policy on fees paid to Non-Executive Directors are set out in the table below:

Directors’ remuneration report
113
Annual Report and Accounts 2024
Element of remuneration
Approach
Maximum % of salary
Salary
The base salaries of new appointees will be determined by reference to relevant market data, experience and 
skills of the individual, internal relativities and their current basic salary.
The Committee may approve a higher basic annual salary for a newly appointed Director than the outgoing 
Director received, where it considers it necessary in order to recruit an individual of sufficient calibre for the 
role. Alternatively, where new appointees have initial basic salaries set below market-level, any shortfall may be 
managed with phased increases over a period of up to three years subject to the individual’s development in the 
role (and which may exceed the workforce average increase).
n/a
Benefits
New appointees will be eligible to receive benefits which may include (but are not limited to) the provision of a 
car allowance, permanent health insurance, healthcare and life assurance.
If the Director is required to relocate, our policy is to provide reasonable, time-limited relocation, travel and 
subsistence payments at the discretion of the Committee.
New appointees will also be eligible to participate in all-employee share schemes, where relevant.
n/a
Pension
New appointees will receive company pension contributions or an equivalent cash supplement aligned to that 
offered to other new employees in the relevant jurisdiction at the time of appointment.
n/a
Performance-related bonus
The structure described in the Policy table will apply to new appointees with the relevant maximum being
pro-rated to reflect the proportion of employment over the year. If used, individual and/or strategic targets may 
be tailored to the priorities agreed for the executive over the remainder of the relevant financial year.
200%
Share incentive schemes
New appointees will be granted awards under the PSP on the same terms as other executives, as described in 
the Policy table.
300%
Approach to recruitment remuneration for external Executive Director appointment
In line with our principles on remuneration, the Committee’s objective at the time of an appointment to a new role is to weight Executive Directors’ 
remuneration packages towards performance-related pay that is linked to targets set for the financial performance of the Group against budget and the 
Group’s performance against its business objectives and stated strategy. Any new Executive Director’s remuneration package would include the same 
elements as those of the existing Executive Directors, as shown below:
In determining an appropriate 
remuneration package, the Remuneration 
Committee will take into consideration
all relevant factors (including quantum, 
nature of remuneration and the 
jurisdiction from which the candidate was 
recruited) to ensure that arrangements 
are at the same time fair to the individual 
and in the best interests of the Company 
and its stakeholders.
The Committee may make an award to 
buy out incentive arrangements forfeited 
by a new appointment on leaving a 
previous employer on a like-for-like basis, 
which may be awarded in addition to the 
remuneration structure outlined in the 
table above. In doing so, the Committee 
will consider relevant factors including 
time to vesting, any performance 
conditions attached and the likelihood
of these being met. Any such buy-out 
awards would typically be made under the 
existing bonus or PSP schemes, except 
that the terms of the buy-out award
may diverge from these as necessary to 
replicate the terms of the award being 
replaced. In exceptional circumstances 
the Committee may use the exemption 
permitted within the UK Listing Rules. Any 
buy-out awards would have a fair value no 
higher than that of the awards forfeited.  
Internal Executive Director appointment 
In cases of appointing a new Executive 
Director by way of internal promotion, the 
Remuneration Committee and Board will 
be consistent with the policy for external 
appointees detailed above (except in 
relation to buy-outs). Where an individual 
has contractual commitments made prior 
to their promotion to Executive Director
level (and not in connection with their 
promotion to this level), the Company will 
continue to honour these arrangements 
(other than pension contribution) even if 
these are not provided for by the Policy in 
force at the time of appointment (or when 
the arrangements were originally agreed).
Non-Executive Directors
In recruiting a new Non-Executive 
Director, the Remuneration Committee 
will use the policy as set out in the table on 
page 112.
Service contracts and  loss of office 
payments
Copies of Directors’ service agreements 
and letters of appointment are available 
for inspection on request at the 
Company’s registered office.

114
Future plc
Corporate
governance
Executive Directors
In summary, the contractual provisions for current Executive Directors are as follows: 
As noted on page 94, Jon Steinberg 
informed the Board, after market close 
on 17 October, of his decision to step 
down from the Board and as CEO in 
2025.  On the basis of his twelve month 
notice period, his service contract will 
therefore expire on 17 October 2025.  
Sharjeel Suleman has a rolling service 
contract which, as noted above, 
provides for twelve months’ notice on 
either side.
The following payments may also be 
made to departing Executive Directors, 
depending on circumstances:
  1. Any share-based entitlements 
granted to an Executive Director 
under Company share plans will be 
determined based on the relevant 
plan rules. In certain prescribed 
circumstances, such as death, ill- 
health, injury, disability, redundancy, 
retirement or other circumstances at 
the discretion of the Committee, ‘good 
leaver’ status may be applied. Under 
the PSP, for good leavers, awards 
will normally be reduced pro-rata to 
reflect the proportion of the vesting 
period actually served and tested for 
performance at the end of the original 
performance period. Under the VCP, 
for good leavers, the Committee has 
determined the default ‘good leaver’ 
treatment to be for awards in the 
current tranche to be prorated to the 
termination date, with the residual 
units in the current tranche, and units in 
future tranches, lapsing in full. PSP and 
VCP awards which are subject to an 
additional holding period will typically 
be retained and released at the end of 
the holding period, with Committee 
discretion to accelerate the release of 
such awards on an exceptional basis 
in certain good leaver circumstances, 
or on a change of control. Deferred 
bonus shares will normally be retained 
by the Executive Director and 
released in full following completion 
of the applicable deferral period, with 
Committee discretion to accelerate 
the vesting of awards in certain good 
leaver circumstances, or on a change 
of control;
  2. A bonus may be payable for the 
period of active service in certain 
prescribed good leaver circumstances 
and in other circumstances at the 
discretion of the Committee and 
subject to the achievement of the 
relevant performance targets. Deferral 
requirements will typically continue 
to apply to bonus payable in such 
circumstances;
  3. At the discretion of the Remuneration 
Committee, a contribution to 
reasonable outplacement costs may 
be agreed in the event of termination 
of employment due to redundancy. 
The Committee also retains the 
ability to reimburse reasonable legal 
costs incurred in connection with a 
termination of employment; and
  4. Any payment for statutory 
entitlements or to settle claims in 
connection with a termination of any 
existing or future Executive Director as 
necessary.
Contract provision
Policy
Detail
Notice periods
Director or Company shall be entitled to serve twelve months’ notice.
A Director may be required to work during their 
notice period or be put on garden leave. 
Change of control
In the event of a change of control, a Director’s appointment may be terminated 
within three months of the change of control by the Company, or on one month’s 
notice by the Director (to expire no later than three months from the date of the 
change of control).
In the event of termination by either the Director or the Company, the 
Director will be entitled to receive twelve months’ salary

Directors’ remuneration report
115
Annual Report and Accounts 2024
Contract provision
Policy
Detail
Notice periods
Three months’ notice from either the Company or Director.
Appointed for a three year term, subject to annual 
re-election by shareholders at the Company’s AGM.
Non-Executive Directors
External appointments
Executive Directors are encouraged to 
hold a non-Executive role in addition to 
their full-time position, in order to broaden 
their experience, and may retain any 
fees received in respect of such roles. All 
appointments must first be agreed by 
the Committee and must not represent a 
conflict to their current role. 
In respect of positions at listed companies 
held by our current Executive DIrectors, 
during the financial year ended 30 
September 2024, neither Jon Steinberg 
nor Sharjeel Suleman held any such 
positions.  Penny Ladkin-Brand served as 
Non-Executive Chair at Next 15 Group plc, 
for which she was paid a fee, during the 
period when she was an Executive Director 
of Future.
Consideration of conditions elsewhere in 
the Company
The Committee takes into consideration 
the pay and conditions of employees 
across the Group when determining 
remuneration for Executive Directors.
During the year the Committee also 
received feedback from employees via the 
Engagement Survey, as well as subsequent 
listening sessions and through questions 
raised at Town Hall meetings.
The Committee and the full Board is 
made aware of, and consulted on, the 
Company’s Human Resources strategy 
and takes seriously its obligation to have 
a broad oversight on the operation of 
fair pay policies elsewhere in the Group.  
Further details of the Group’s approach to 
compensation for the general workforce 
are set out on page 94.
Consideration of shareholder views 
The Remuneration Committee considers 
shareholder feedback received as part 
of any discussions with shareholders and 
consults with shareholders on specific 
matters as and when appropriate.
Approved by the Board and signed on its 
behalf by
Mark Brooker
Chair of the Remuneration Committee
4 December 2024

Contents
Financial
Statements.
117 	
 Independent auditor’s report
128 	
 Consolidated income statement
128 	
 Consolidated statement of 
comprehensive income
129 	
 Consolidated statement 
of changes in equity
130 	
 Company statement 
of changes in equity
131 	
 Consolidated balance sheet
132 	
 Company balance sheet
133 	
 Consolidated cash flow statement
133 	
 Notes to the consolidated 
cash flow statement
135 	
 Material accounting 
policy information
140 	
 Notes to the financial statements
116
Future plc

Financial Statement
117
Annual Report and Accounts 2024
Independent auditor’s report to 
the members of Future plc
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FUTURE PLC 
Report on the audit of the financial statements 
1. Opinion 
In our opinion: 
• 
the financial statements of Future plc (the ‘parent company’) and its subsidiaries (the ‘group’) give a true 
and fair view of the state of the group’s and of the parent company’s affairs as at 30 September 2024 and 
of the group’s profit for the year then ended; 
• 
the group financial statements have been properly prepared in accordance with United Kingdom adopted 
international accounting standards;  
• 
the parent company financial statements have been properly prepared in accordance with United 
Kingdom Generally Accepted Accounting Practice, including Financial Reporting Standard 101 “Reduced 
Disclosure Framework”; and 
• 
the financial statements have been prepared in accordance with the requirements of the Companies Act 
2006. 
We have audited the financial statements which comprise: 
• 
the consolidated income statement; 
• 
the consolidated statement of comprehensive income; 
• 
the consolidated and parent company statements of changes in equity; 
• 
the consolidated and parent company balance sheets; 
• 
the consolidated cash flow statement and the related notes to the consolidated cash flow statement A 
to B; 
• 
the material accounting policies information; and 
• 
the related notes 1 to 30. 
The financial reporting framework that has been applied in the preparation of the group financial statements 
is applicable law and United Kingdom adopted international accounting standards. The financial reporting 
framework that has been applied in the preparation of the parent company financial statements is applicable 
law and United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure Framework” (United 
Kingdom Generally Accepted Accounting Practice).  
 
2. Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and 
applicable law. Our responsibilities under those standards are further described in the auditor’s 
responsibilities for the audit of the financial statements section of our report.  
We are independent of the group and the parent company in accordance with the ethical requirements that 
are relevant to our audit of the financial statements in the UK, including the Financial Reporting Council’s (the 
‘FRC’s’) Ethical Standard as applied to listed public interest entities, and we have fulfilled our other ethical 

118
Future plc
responsibilities in accordance with these requirements. The non-audit services provided to the group and 
parent company for the year are disclosed in note 4 to the financial statements. We confirm that we have not 
provided any non-audit services prohibited by the FRC’s Ethical Standard to the group or the parent company. 
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 
opinion. 
3. Summary of our audit approach 
Key audit matter 
The key audit matter that we identified in the current year was: 
• Accuracy of revenue  
Within this report, the key audit matter is identified as follows: 
 
 
Newly identified 
Materiality 
The materiality that we used for the group financial statements was £6.0m which 
was determined based on a blended set of benchmarks including revenue and 
forecast profit before tax adjusted for transaction and integration related costs, as 
defined in the Glossary, and exceptional items as defined in note 5. 
Scoping 
Our scoping covered 95% of the group’s revenue, 90% of the group’s profit before 
tax, and 98% of the group’s net assets.  
Significant changes in 
our approach 
Valuation of intangible assets acquired is no longer a key audit matter as there have 
been no acquisitions in the current period. Accuracy of revenue has been identified 
as a key audit matter due to the significant allocation of resources and effort in the 
audit.  
 
4. Conclusions relating to going concern 
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of 
accounting in the preparation of the financial statements is appropriate. 
Our evaluation of the directors’ assessment of the group’s and parent company’s ability to continue to adopt 
the going concern basis of accounting included: 
• 
Understanding the processes and controls underpinning management’s forecasting of financial 
performance and cash flow and determination of downside scenarios including those to support 
accuracy of the models and the underlying data; 
• 
Evaluating the assumptions used in the forecasts by comparing key assumptions to industry 
expectations, analyst reports and historic trends, and considering the group’s historic forecasting 
accuracy and market capitalisation;   
• 
Assessing the adequacy of downside scenarios;  
• 
Performing sensitivity testing  considering the plausibility of a break even scenario;  
• 
Evaluating the financing facilities available to the group including nature of facilities, repayment terms 
and covenants; 
• 
Assessing the business model and principal risks; and  
• 
Assessing the appropriateness of the going concern disclosures in the financial statements.  
 
Financial  
Statement

Financial Statement
119
Annual Report and Accounts 2024
Based on the work we have performed, we have not identified any material uncertainties relating to events or 
conditions that, individually or collectively, may cast significant doubt on the group's and parent company’s 
ability to continue as a going concern for a period of at least twelve months from when the financial 
statements are authorised for issue. 
In relation to the reporting on how the group has applied the UK Corporate Governance Code, we have 
nothing material to add or draw attention to in relation to the directors’ statement in the financial statements 
about whether the directors considered it appropriate to adopt the going concern basis of accounting. 
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the 
relevant sections of this report. 
5. Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our 
audit of the financial statements of the current period and include the most significant assessed risks of 
material misstatement (whether or not due to fraud) that we identified. These matters included those which 
had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the 
efforts of the engagement team. 
These matters were addressed in the context of our audit of the financial statements as a whole, and in 
forming our opinion thereon, and we do not provide a separate opinion on these matters. 
5.1. Accuracy of revenue 
 
Key audit matter 
description 
The group’s revenue consists of a large number of low value transactions across a 
variety of revenue streams which follow different pricing models, including e-
commerce, digital advertising, subscriptions, newstrade and distribution recognised 
under IFRS 15. The group operates a number of distinct billing and order-entry 
systems, and the IT landscape underpinning the end-to-end revenue process is 
complex in nature.  
Due to the large number of transactions, varying revenue streams, and manual 
intervention between differing IT systems and the groups main ERP system, this is an 
area which requires a significant allocation of resources and effort in the audit, 
therefore accuracy of revenue is identified as a key audit matter in our audit report.  
We identified non-routine adjustments to revenue as an area with the greatest 
potential for fraud. 
Further details are included within the annual report on pages 6 to 19, 43 to 46 and 
note 2 to the financial statements. 
How the scope of our 
audit responded to the 
key audit matter 
In response to the identified key audit matter we have performed the following 
procedures:  
i. 
Obtained an understanding of relevant controls over the revenue 
recognition cycle; 
ii. 
Collaborated with data and analytics specialists to build bespoke 
analytics for digital advertising, e-commerce revenue and 
subscriptions transactions recorded in the year for in scope 
components. The analytics reconciled underlying transaction data 

120
Future plc
with the revenue recognised by the group, identifying outliers in 
the revenue population for further investigation;  
iii. 
Tested the accuracy and completeness of the data utilised in the 
analytics, as well as the transactions recorded, through agreeing a 
sample to supporting documentation;   
iv. 
Evaluated a sample of items by assessing,  whether the 
performance obligation was met in line with the revenue 
recognition date in accordance with IFRS 15 and in line the terms of 
trade with customers;  
v. 
Agreed a sample of year end trade receivables to cash received 
after year end or evidence of meeting the performance obligation; 
and 
vi. 
Considered the adequacy of the group’s revenue disclosures. 
In addition, in response to the potential risk of fraud related to non-routine 
adjustments to revenue, we used data analytics to identify revenue entries with 
characteristics that appeared unusual, and assessed the appropriateness of these 
entries by inspecting supporting documentation and evaluating the business 
rationale.  
Key observations 
Based on the work performed, we determined the revenue recognised in the 
period is accurate.  
 
6. Our application of materiality 
6.1. Materiality 
We define materiality as the magnitude of misstatement in the financial statements that makes it probable 
that the economic decisions of a reasonably knowledgeable person would be changed or influenced. We use 
materiality both in planning the scope of our audit work and in evaluating the results of our work. 
Based on our professional judgement, we determined materiality for the financial statements as a whole as 
follows: 
 
Group financial statements 
Parent company financial statements 
Materiality 
£6.0m (2023: £7.3m) 
£3.0m (2023: £4.3m) 
Basis for 
determining 
materiality 
Materiality has been based on a blended 
set of benchmarks including revenue and 
profit before tax adjusted for transaction 
and integration related costs (defined in 
the Glossary) and exceptional items 
(defined in note 5). In FY23 this was based 
on 5% of forecast profit before tax 
adjusted for transaction and integration 
related costs and exceptional items. 
Parent company materiality is based on 1% 
(2023: 1%) of net assets and capped at 50% 
(2023: 60%) of group materiality. 
Financial  
Statement

Financial Statement
121
Annual Report and Accounts 2024
Materiality for the current year 
represents: 
• 
0.8% of revenue (2023: 0.9%) 
• 
5.2% of profit before tax adjusted 
for transaction and integration 
related costs and exceptional 
items (2023: 4.8%) 
Rationale for the 
benchmark 
applied 
Both revenue and profit before tax 
adjusted for transaction and integration 
related costs and exceptional items are 
key metrics used by management, 
investors, analysts and lenders with 
shareholder value being driven by the 
result.   
The company is non-trading and operates 
primarily as a holding company. As such, we 
believe the net asset position is the most 
appropriate benchmark to use.  
 
 
6.2. Performance materiality 
We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, 
uncorrected and undetected misstatements exceed the materiality for the financial statements as a whole.  
 
Group financial statements 
Parent company financial statements 
Performance 
materiality 
70% (2023: 70%) of group materiality 
70% (2023: 70%) of parent company 
materiality  
Basis and 
rationale for 
determining 
performance 
materiality 
In determining performance materiality, we considered the following factors:  
• 
The quality of the control environment in the group;  
• 
The level of corrected and uncorrected misstatements identified in the previous 
audit; and  
• 
The level of consistency in key management personnel.  
 
6.3. Error reporting threshold 
We agreed with the Audit and Risk Committee that we would report to the Committee all audit differences in 
excess of £0.3m (2023: £0.4m), as well as differences below that threshold that, in our view, warranted 
reporting on qualitative grounds. We also report to the Audit and Risk Committee on disclosure matters that 
we identified when assessing the overall presentation of the financial statements. 

122
Future plc
7. An overview of the scope of our audit 
7.1. Identification and scoping of components 
Our group audit was scoped by obtaining an understanding of the group and its environment, including group-
wide controls, and assessing the risks of misstatement at the group level.  
Based on that assessment, we focused our group audit scope on six components including the parent 
company, which were subject either to full scope audits (four components) or audits of specific account 
balances (two components).  
The six components represent the principal business units with the group’s reportable segments and account 
for 95% (FY23: 95%) of the group’s revenue and 90% (FY23: 90%) of the profit before tax and 98% (FY23:96%) 
of net assets. They were also selected to provide an appropriate basis for undertaking audit work to address 
the risks of material misstatement identified above. Our audit work at these components were executed at 
levels of materiality applicable to each individual entity, which were lower than group materiality ranging from 
£2.1m to £3.0m (FY23: £3.6m to £4.3m).  
At the group level we also tested the consolidation process and carried out analytical procedures on the 
aggregated financial information of the remaining components not subject to full scope audit. None of these 
components represented more than 2% of revenue or 5% of profit before tax individually. The group is 
audited by one audit team, led by the senior statutory auditor. 
 
 
 
 
7.2. Our consideration of the control environment  
The group operates a diverse IT infrastructure. With the involvement of our IT specialists, we obtained an 
understanding of the relevant IT environment and the key general IT controls.  
For all components we obtained an understanding of the relevant controls associated with the financial 
reporting process, accounting estimates and revenue recognition. We did not rely on controls in any areas of 
the audit and instead adopted a fully substantive approach.  Refer to the Audit and Risk Committee report on 
page 86, for further details of the group’s internal controls. 
 
94%
1%
5%
Revenue
Full audit scope
Specified audit procedures
Review at group level
85%
5%
10%
Profit
before tax
Full audit scope
Specified audit procedures
Review at group level
84%
14% 2%
Net assets
Full audit scope
Specified audit procedures
Review at group level
Financial  
Statement

Financial Statement
123
Annual Report and Accounts 2024
7.3. Our consideration of climate-related risks  
The group has considered the potential impact of climate change on the group’s business and its financial 
statements. Refer to the annual report on pages 54 to 70. We assessed the related disclosures with support 
from ESG specialists and read the related narrative in the Corporate Responsibility report to consider whether 
it is materially consistent with the financial statements and our knowledge obtained in the audit. We have also 
evaluated the appropriateness of disclosures included in the financial statements in the material accounting 
policies information on page 139. 
 
8. Other information 
The other information comprises the information included in the annual report, other than the financial 
statements and our auditor’s report thereon. The directors are responsible for the other information 
contained within the annual report. 
Our opinion on the financial statements does not cover the other information and, except to the extent 
otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. 
Our responsibility is to read the other information and, in doing so, consider whether the other information is 
materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or 
otherwise appears to be materially misstated. 
If we identify such material inconsistencies or apparent material misstatements, we are required to determine 
whether this gives rise to a material misstatement in the financial statements themselves. If, based on the 
work we have performed, we conclude that there is a material misstatement of this other information, we are 
required to report that fact. 
We have nothing to report in this regard. 
9. Responsibilities of directors 
As explained more fully in the directors’ responsibilities statement, the directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to enable the preparation of financial statements that 
are free from material misstatement, whether due to fraud or error. 
In preparing the financial statements, the directors are responsible for assessing the group’s and the parent 
company’s ability to continue as a going concern, disclosing as applicable, matters related to going concern 
and using the going concern basis of accounting unless the directors either intend to liquidate the group or the 
parent company or to cease operations, or have no realistic alternative but to do so. 
10. Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free 
from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our 
opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in 
accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements. 

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Future plc
A further description of our responsibilities for the audit of the financial statements is located on the FRC’s 
website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 
11. Extent to which the audit was considered capable of detecting irregularities, 
including fraud 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design 
procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of 
irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, 
including fraud is detailed below.  
11.1. 
Identifying and assessing potential risks related to irregularities 
In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-
compliance with laws and regulations, we considered the following: 
• 
the nature of the industry and sector, control environment and business performance including the 
design of the group’s remuneration policies, key drivers for directors’ remuneration, bonus levels and 
performance targets; 
• 
the group’s own assessment of the risks that irregularities may occur either as a result of fraud or 
error that was approved by the board on 16 September 2024; 
• 
results of our enquiries of management, internal audit, the directors and the audit and risk committee 
about their own identification and assessment of the risks of irregularities, including those that are 
specific to the group’s sector;  
• 
any matters we identified having obtained and reviewed the group’s documentation of their policies 
and procedures relating to: 
o identifying, evaluating and complying with laws and regulations and whether they were aware of 
any instances of non-compliance; 
o detecting and responding to the risks of fraud and whether they have knowledge of any actual, 
suspected or alleged fraud; and 
o the internal controls established to mitigate risks of fraud or non-compliance with laws and 
regulations. 
• 
the matters discussed among the audit engagement team and relevant internal specialists, including 
tax, valuations, IT, ESG, data and analytics, fraud and regulatory specialists regarding how and where 
fraud might occur in the financial statements and any potential indicators of fraud. 
As a result of these procedures, we considered the opportunities and incentives that may exist within the 
organisation for fraud and identified the greatest potential for fraud in the area of non-routine adjustments to 
revenue. In common with all audits under ISAs (UK), we are also required to perform specific procedures to 
respond to the risk of management override. 
We also obtained an understanding of the legal and regulatory framework that the group operates in, focusing 
on provisions of those laws and regulations that had a direct effect on the determination of material amounts 
and disclosures in the financial statements. The key laws and regulations we considered in this context 
included the UK Companies Act, UK Listing Rules, pensions legislation and tax legislation. 
In addition, we considered provisions of other laws and regulations that do not have a direct effect on the 
financial statements but compliance with which may be fundamental to the group’s ability to operate or to 
avoid a material penalty. These included FCA, GDPR, health and safety laws, and employment legislation. 
11.2. 
Audit response to risks identified 
 
Financial  
Statement

Financial Statement
125
Annual Report and Accounts 2024
As a result of performing the above, we identified non-routine adjustments to revenue as a key audit matter 
related to the potential risk of fraud. The key audit matters section of our report explains the matter in more 
detail and also describes the specific procedures we performed in response to that key audit matter.  
In addition to the above, our procedures to respond to risks identified included the following: 
• 
reviewing the financial statement disclosures and testing to supporting documentation to assess 
compliance with provisions of relevant laws and regulations described as having a direct effect on the 
financial statements; 
• 
enquiring of management, the audit and risk committee and in-house legal counsel concerning actual 
and potential litigation and claims; 
• 
performing analytical procedures to identify any unusual or unexpected relationships that may 
indicate risks of material misstatement due to fraud; 
• 
reading minutes of meetings of those charged with governance, reviewing internal audit reports and 
reviewing correspondence with HMRC;  
• 
in addressing the risk of fraud through management override of controls, testing the appropriateness 
of journal entries and other adjustments; assessing whether the judgements made in making 
accounting estimates are indicative of a potential bias; and evaluating the business rationale of any 
significant transactions that are unusual or outside the normal course of business. 
We also communicated relevant identified laws and regulations and potential fraud risks to all engagement 
team members including internal specialists and remained alert to any indications of fraud or non-compliance 
with laws and regulations throughout the audit. 
 
Report on other legal and regulatory requirements 
12. Opinions on other matters prescribed by the Companies Act 2006 
In our opinion the part of the directors’ remuneration report to be audited has been properly prepared in 
accordance with the Companies Act 2006. 
In our opinion, based on the work undertaken in the course of the audit: 
• 
the information given in the strategic report and the directors’ report for the financial year for which the 
financial statements are prepared is consistent with the financial statements; and 
• 
the strategic report and the directors’ report have been prepared in accordance with applicable legal 
requirements. 
In the light of the knowledge and understanding of the group and the parent company and their environment 
obtained in the course of the audit, we have not identified any material misstatements in the strategic report 
or the directors’ report. 

126
Future plc
13.Corporate Governance Statement  
The UK Listing Rules require us to review the directors' statement in relation to going concern, longer-term 
viability and that part of the Corporate Governance Statement relating to the group’s compliance with the 
provisions of the UK Corporate Governance Code specified for our review.  
Based on the work undertaken as part of our audit, we have concluded that each of the following elements of 
the Corporate Governance Statement is materially consistent with the financial statements and our knowledge 
obtained during the audit: 
• 
the directors’ statement with regards to the appropriateness of adopting the going concern basis of 
accounting and any material uncertainties identified set out on page 45; 
• 
the directors’ explanation as to its assessment of the group’s prospects, the period this assessment 
covers and why the period is appropriate set out on page 52; 
• 
the directors' statement on fair, balanced and understandable set out on page 86;  
• 
the board’s confirmation that it has carried out a robust assessment of the emerging and principal 
risks set out on page 47;  
• 
the section of the annual report that describes the review of effectiveness of risk management and 
internal control systems set out on page 86 and 87, and  
• 
the section describing the work of the audit and risk committee set out on page 85. 
14. Matters on which we are required to report by exception 
14.1.            Adequacy of explanations received and accounting records 
Under the Companies Act 2006 we are required to report to you if, in our opinion: 
• 
we have not received all the information and explanations we require for our audit; or 
• 
adequate accounting records have not been kept by the parent company, or returns adequate for our 
audit have not been received from branches not visited by us; or 
• 
the parent company financial statements are not in agreement with the accounting records and 
returns. 
We have nothing to report in respect of these matters. 
14.2. 
Directors’ remuneration 
Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of directors’ 
remuneration have not been made or the part of the directors’ remuneration report to be audited is not in 
agreement with the accounting records and returns. 
We have nothing to report in respect of these matters. 
15. Other matters which we are required to address 
15.1. 
Auditor tenure 
Following the recommendation of the audit and risk committee, we were appointed by the board of directors 
at the Annual General Meeting on 21 February 2021 to audit the financial statements for the year ended 30 
September 2021 and subsequent financial periods. The period of total uninterrupted engagement of the firm 
is four years, covering the years ending 30 September 2021 to 30 September 2024. 
Financial  
Statement

Financial Statement
127
Annual Report and Accounts 2024
15.2. 
Consistency of the audit report with the additional report to the audit and risk committee 
Our audit opinion is consistent with the additional report to the audit and risk committee we are required to 
provide in accordance with ISAs (UK). 
16. Use of our report 
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 
of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s 
members those matters we are required to state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
company and the company’s members as a body, for our audit work, for this report, or for the opinions we 
have formed. 
As required by the Financial Conduct Authority (FCA) Disclosure Guidance and Transparency Rule (DTR) 
4.1.15R – DTR 4.1.18R, these financial statements will form part of the Electronic Format Annual Financial 
Report filed on the National Storage Mechanism of the FCA in accordance with DTR 4.1.15R – DTR 4.1.18R. 
This auditor’s report provides no assurance over whether the Electronic Format Annual Financial Report has 
been prepared in compliance with DTR 4.1.15R – DTR 4.1.18R.  
 
 
 
Mark Tolley, FCA (Senior statutory auditor) 
For and on behalf of Deloitte LLP 
Statutory Auditor 
Reading, United Kingdom 
4 December 2024 
 

128
Future plc
 Consolidated income statement 
for the year ended 30 September 2024
Note
2024 
£m
2023 
£m
Revenue
1,2
788.2
788.9
Net operating expenses
3
(654.5)
(614.4)
Operating profit
133.7
174.5
Finance income
7
1.3
0.9
Finance costs
7
(31.8)
(37.3)
Net finance costs
(30.5)
(36.4)
Profit before tax
103.2
138.1
Tax charge
8
(26.4)
(24.7)
Profit for the year attributable to owners of the parent
76.8
113.4
Earnings per Ordinary share
Note
2024 
pence
2023 
pence
Basic earnings per share
10
67.2
94.7
Diluted earnings per share
10
66.8
94.1
 Consolidated statement of comprehensive income
for the year ended 30 September 2024
Note
2024 
£m
2023 
£m
Profit for the year
76.8
113.4
Items that may be reclassified to the consolidated income statement:
Currency translation differences
(52.7)
(42.9)
(Loss)/gain on cash flow hedge (net of tax)
22, 25
(4.4)
4.4
Other comprehensive expense for the year
(57.1)
(38.5)
Total comprehensive income for the year attributable to owners of the parent
19.7
74.9
Items in the statement above are disclosed net of tax.

Financial Statement
129
Annual Report and Accounts 2024
 Consolidated statement of changes in equity
for the year ended 30 September 2024
Group
Note
Issued share 
capital 
£m
Share 
premium 
£m
Capital 
redemption 
reserve 
£m
Merger 
reserve 
£m
Treasury 
reserve 
£m
Cash flow 
hedge 
reserve 
£m
Accumulated 
exchange 
differences 
£m
Retained 
earnings 
£m
Total 
equity 
£m
Balance at 30 September 2022
18.1
197.0
-
581.9
(8.0)
-
70.7
201.0
1,060.7
Profit for the year
-
-
-
-
-
-
-
113.4
113.4
Currency translation differences
-
-
-
-
-
-
(42.9)
-
(42.9)
Gain on cash flow hedge
22, 25
-
-
-
-
-
5.9
-
-
5.9
Deferred tax on cash flow hedge
14, 22, 25
-
-
-
-
-
(1.5)
-
-
(1.5)
Other comprehensive income/(expense) for the year
-
-
-
-
-
4.4
(42.9)
-
(38.5)
Total comprehensive income/(expense) for 
the year
-
-
-
-
-
4.4
(42.9)
113.4
74.9
Acquisition of own shares
23, 25
(0.3)
-
0.3
-
(11.4)
-
-
(13.5)
(24.9)
Share schemes
- Issue of treasury shares to employees
25
-
-
-
-
4.1
-
-
(4.1)
-
- Share-based payments
6
-
-
-
-
-
-
-
7.6
7.6
- Current tax on options
-
-
-
-
-
-
-
(0.1)
(0.1)
- Deferred tax on options
14
-
-
-
-
-
-
-
0.6
0.6
Dividends paid to shareholders
9
-
-
-
-
-
-
-
(4.1)
(4.1)
Balance at 30 September 2023
17.8
197.0
0.3
581.9
(15.3)
4.4
27.8
300.8
1,114.7
Profit for the year
-
-
-
-
-
-
-
76.8
76.8
Currency translation differences
-
-
-
-
-
-
(52.7)
-
(52.7)
Loss on cash flow hedge
22, 25
-
-
-
-
-
(5.9)
-
-
(5.9)
Deferred tax on cash flow hedge
14, 22, 25
-
-
-
-
-
1.5
-
-
1.5
Other comprehensive expense for the year
-
-
-
-
-
(4.4)
(52.7)
-
(57.1)
Total comprehensive (expense)/income for 
the year
-
-
-
-
-
(4.4)
(52.7)
76.8
19.7
Acquisition of own shares
23,25
(1.0)
-
1.0
-
-
-
-
(76.7)
(76.7)
Merger reserve reduction
25
-
-
-
(472.9)
-
-
-
472.9
-
Share premium reduction
25
-
(197.0)
-
-
-
-
-
197.0
-
Share schemes
- Issue of treasury shares to employees
25
-
-
-
-
4.4
-
-
(4.4)
-
- Share-based payments
6
-
-
-
-
-
-
-
8.3
8.3
- Current tax on options
-
-
-
-
-
-
-
(0.5)
(0.5)
- Deferred tax on options
14
-
-
-
-
-
-
-
0.1
0.1
Dividends paid to shareholders
9
-
-
-
-
-
-
-
(3.9)
(3.9)
Balance at 30 September 2024
16.8
-
1.3
109.0
(10.9)
-
(24.9)
970.4
1,061.7

130
Future plc
 Company statement of changes in equity
for the year ended 30 September 2024
Company
Note
Issued share 
capital 
£m
Share 
premium 
£m
Capital 
redemption 
reserve 
£m
Merger 
reserve 
£m
Cash flow 
hedge 
reserve 
£m
Retained 
earnings 
£m
Total 
equity 
£m
Balance at 30 September 2022
18.1
197.0
-
472.9
-
307.0
995.0
Profit for the year
-
-
-
-
-
57.3
57.3
Gain on cash flow hedge
22, 25
-
-
-
-
5.9
-
5.9
Deferred tax on cash flow hedge
14, 22, 25
-
-
-
-
(1.5)
-
(1.5)
Other comprehensive income for the year
-
-
-
-
4.4
-
4.4
Total comprehensive income for the year
-
-
-
-
4.4
57.3
61.7
Acquisition of own shares
23,25
(0.3)
-
0.3
-
-
(13.5)
(13.5)
Share schemes
- Issue of treasury shares to employees
25
-
-
-
-
-
(4.1)
(4.1)
- Share-based payments
6
-
-
-
-
-
7.6
7.6
Dividends paid to shareholders
9
-
-
-
-
-
(4.1)
(4.1)
Balance at 30 September 2023
17.8
197.0
0.3
472.9
4.4
350.2
1,042.6
Loss for the year
-
-
-
-
-
(23.8)
(23.8)
Loss on cash flow hedge
22, 25
-
-
-
-
(5.9)
-
(5.9)
Deferred tax on cash flow hedge
14, 22, 25
-
-
-
-
1.5
-
1.5
Other comprehensive expense for the year
-
-
-
-
(4.4)
-
(4.4)
Total comprehensive expense for the year
-
-
-
-
(4.4)
(23.8)
(28.2)
Acquisition of own shares
23,25
(1.0)
-
1.0
-
-
(76.7)
(76.7)
Merger reserve reduction
25
-
-
-
(472.9)
-
472.9
-
Share premium reduction
25
-
(197.0)
-
-
-
197.0
-
Share schemes
- Issue of treasury shares to employees
25
-
-
-
-
-
(4.4)
(4.4)
- Share-based payments
6
-
-
-
-
-
8.3
8.3
Dividends paid to shareholders
9
-
-
-
-
-
(3.9)
(3.9)
Balance at 30 September 2024
16.8
-
1.3
-
-
919.6
937.7

Financial Statement
131
Annual Report and Accounts 2024
 Consolidated balance sheet
as at 30 September 2024
Note
2024 
£m
2023 
£m
Assets
Non-current assets
Property, plant and equipment
11
32.8
34.4
Intangible assets - goodwill
12
1,011.7
1,053.6
Intangible assets - other
12
502.0
585.8
Financial asset - derivatives
22
1.4
6.0
Deferred tax
14
1.4
-
Total non-current assets
1,549.3
1,679.8
Current assets
Inventories
0.4
1.3
Corporation tax recoverable
1.3
0.3
Deferred tax
14
-
12.8
Trade and other receivables
15
115.3
123.5
Cash and cash equivalents
16
39.7
60.3
Finance lease receivable
22
2.0
3.3
Total current assets
158.7
201.5
Total assets
1,708.0
1,881.3
Equity and liabilities
Equity
Issued share capital
23
16.8
17.8
Share premium account
25
-
197.0
Capital redemption reserve
25
1.3
0.3
Merger reserve
25
109.0
581.9
Treasury reserve
25
(10.9)
(15.3)
Cash flow hedge reserve
22, 25
-
4.4
Accumulated exchange differences
(24.9)
27.8
Retained earnings
970.4
300.8
Total equity
1,061.7
1,114.7
Non-current liabilities
Financial liabilities - interest-bearing loans and borrowings
18
276.2
387.5
Lease liability due in more than one year
21
29.8
35.5
Deferred tax
14
94.9
115.5
Provisions
20
4.7
7.2
Deferred income
10.3
11.9
Financial liability - derivatives
22
1.4
0.1
Total non-current liabilities
417.3
557.7
Current liabilities
Financial liabilities - interest-bearing loans and borrowings
18
20.0
-
Trade and other payables
17
121.7
128.4
Deferred income
60.2
58.5
Corporation tax payable
6.5
-
Lease liability due within one year
22
8.4
9.3
Other financial liability
19
12.2
-
Contingent consideration
22
-
8.2
Deferred tax
14
-
4.5
Total current liabilities
229.0
208.9
Total liabilities
646.3
766.6
Total equity and liabilities
1,708.0
1,881.3
The financial statements on pages 128 to 173 were approved by the Board of Directors on 4 December 2024 and signed on its behalf by: 
Richard Huntingford	
Sharjeel Suleman
Chair	
Chief Financial Officer

132
Future plc
 Company balance sheet
as at 30 September 2024
Note
2024 
£m
2023 
£m
Assets
Non-current assets
Investments in Group undertakings
13
1,366.8
1,311.1
Deferred tax
0.2
0.2
Financial asset - derivatives
1.4
6.0
Trade and other receivables
15
84.6
164.8
Total non-current assets
1,453.0
1,482.1
Current assets
Trade and other receivables
15
5.6
2.9
Cash and cash equivalents
16
0.2
0.8
Total current assets
5.8
3.7
Total assets
1,458.8
1,485.8
Equity and liabilities
Equity
Issued share capital
23
16.8
17.8
Share premium account
25
-
197.0
Capital redemption reserve
25
1.3
0.3
Merger reserve
25
-
472.9
Cash flow hedge reserve
22, 25
-
4.4
Retained earnings
919.6
350.2
Total equity
937.7
1,042.6
Non-current liabilities
Financial liabilities - interest-bearing loans and borrowings
18
276.2
377.0
Trade and other payables
17
202.1
25.1
Deferred tax
0.2
1.7
Financial liability - derivatives
1.4
0.1
Total non-current liabilities
479.9
403.9
Current liabilities
Financial liabilities - interest-bearing loans and borrowings
18
20.0
-
Trade and other payables
17
9.0
39.3
Other financial liability
19
12.2
-
Total current liabilities
41.2
39.3
Total liabilities
521.1
443.2
Total equity and liabilities
1,458.8
1,485.8
As permitted by the exemption under Section 408 of the Companies Act 2006 no Company income statement or statement of comprehensive income is presented. The 
Company’s loss for the year was £23.8m (2023: £57.3m profit).
The financial statements on pages 128 to 173 were approved by the Board of Directors on 4 December 2024 and signed on its behalf by:  
Richard Huntingford	
Sharjeel Suleman
Chair	
Chief Financial Officer
Future plc
03757874

Financial Statement
133
Annual Report and Accounts 2024
 Consolidated cash flow statement 
for the year ended 30 September 2024
2024 
£m
2023 
£m
Cash flows from operating activities
Cash generated from operations
230.0
241.0
Net interest paid on bank facilities
(24.8)
(22.3)
Interest paid on lease liabilities
(1.7)
(2.3)
Tax paid
(33.7)
(33.6)
Net cash generated from operating activities
169.8
182.8
Cash flows from investing activities
Purchase of property, plant and equipment
(2.8)
(2.0)
Purchase of computer software and website development
(11.1)
(9.3)
Purchase of subsidiary undertakings, net of cash acquired
(7.9)
(47.5)
Net cash used in investing activities
(21.8)
(58.8)
Cash flows from financing activities
Acquisition of own shares
(63.1)
(24.5)
Drawdown of bank loans
140.0
375.1
Repayment of bank loans
(233.0)
(416.7)
Repayment of overdraft
-
(4.2)
Bank arrangement fees
-
(6.5)
Repayment of principal element of lease liabilities
(6.9)
(6.0)
Dividends paid
(3.9)
(4.1)
Net cash used in financing activities
(166.9)
(86.9)
Net (decrease)/increase in cash and cash equivalents
(18.9)
37.1
Cash and cash equivalents at beginning of year
60.3
29.2
Effects of exchange rate changes on cash and cash equivalents
(1.7)
(6.0)
Cash and cash equivalents at end of year 
39.7
60.3
 
Notes to the consolidated cash flow statement 
for the year ended 30 September 2024
 A. Cash generated from operations 
The reconciliation of profit for the year to cash generated from operations is set out below:
2024 
£m
2023 
£m
Profit for the year
76.8
113.4
Adjustments for:
Depreciation 
6.5
8.8
Impairment charge on tangible and intangible assets
4.7
10.3
Gain on exit of leases
-
(10.2)
Amortisation of intangible assets
77.1
71.0
Share-based payments 
8.3
7.6
Net finance costs
30.5
36.4
Tax charge
26.4
24.7
Cash generated from operations before changes in working capital and provisions
230.3
262.0
Decrease in provisions
(2.8)
(12.1)
Decrease/(increase) in inventories
0.9
(0.1)
Decrease in trade and other receivables
6.2
7.6
Decrease in trade and other payables
(4.6)
(16.4)
Cash generated from operations
230.0
241.0

134
Future plc
B. Changes in financial liabilities 
Group
30 September 
2023 
£m
Net Cash 
 flows 
£m
On 
acquisition 
£m
Other 
non-cash 
changes 
£m
Exchange 
movements 
£m
30 September 
2024 
£m
Financial liabilities 
Trade and other payables
(119.7)
3.2
-
-
2.9
(113.6)
Lease liabilities
(44.8)
9.6
-
(4.3)
1.3
(38.2)
Current borrowings
-
-
-
(20.0)
-
(20.0)
Non-current borrowings
(395.2)
93.0
-
20.0
2.2
(280.0)
Total financial liabilities
(559.7)
105.8
-
(4.3)
6.4
(451.8)
Group
30 September 
2022 
£m
Net cash 
flows 
£m
On 
acquisition 
£m
Other 
non-cash 
changes 
£m
Exchange 
movements 
£m
30 September 
2023 
£m
Financial liabilities 
Trade and other payables
(138.8)
12.6
(0.7)
-
7.2
(119.7)
Lease liabilities
(67.9)
8.3
-
10.6
4.2
(44.8)
Current borrowings
(84.1)
84.1
-
-
-
-
Non-current borrowings
(373.5)
(38.5)
-
-
16.8
(395.2)
Total financial liabilities
(664.3)
66.5
(0.7)
10.6
28.2
(559.7)
In the tables above, total financial liabilities are shown gross of unamortised costs which amounted to £3.9m (2023: £7.7m).

Financial Statement
135
Annual Report and Accounts 2024
The Company has applied Financial 
Reporting Standard 101 ‘Reduced 
Disclosure Framework’ (FRS 101) issued by 
the Financial Reporting Council (FRC). In 
these financial statements, the Company 
has applied the exemptions available 
under FRS 101 in respect of the following 
disclosures:
• A Cash Flow Statement and related notes;
• Comparative period reconciliations for 
share capital and tangible fixed assets;
• Disclosures in respect of transactions with 
wholly owned subsidiaries;
• Disclosures in respect of capital 
management;
• The effects of new but not yet effective 
IFRSs; and
• Disclosures in respect of the compensation 
of Key Management Personnel.
The Company produces consolidated 
financial statements which are prepared 
in accordance with International Financial 
Reporting Standards.  As the consolidated 
financial statements of the Company 
include the equivalent disclosures, the 
Company has also taken the exemptions 
under FRS 101 available in respect of the 
following disclosures:
• IFRS 2 Share-based Payments in respect of 
group settled share-based Payments; and
• The disclosures required by IFRS 7 and 
IFRS 13 regarding financial instrument 
disclosures have not been provided.
As permitted by s408 of the Companies 
Act 2006 the Company has elected not 
to present its own profit and loss account 
or statement of comprehensive income 
for the year. The loss attributable to the 
Company is disclosed in the footnote to 
the Company’s balance sheet.
New or revised accounting standards and 
interpretations adopted in the year
The following standards and amendments 
became effective in the year:
• IAS 1 Amendments regarding the 
disclosure of accounting policies;
• IAS 8 Amendments regarding the 
definition of accounting estimates;
• IAS 12 Amendments regarding deferred 
tax on leases and decommissioning 
obligations; and Amendments to provide a 
temporary exception to the requirements 
regarding deferred tax assets and liabilities 
related to pillar two income taxes.
The Group has adopted the amendments to 
IAS 12 Income taxes for the first time in the 
current year. The IASB amends the scope of 
IAS 12 to clarify that the Standard applies to 
income taxes arising from tax law enacted 
or substantively enacted to implement the 
Pillar Two model rules published by the 
OECD, including tax law that implements 
qualified domestic minimum top-up taxes 
described in those rules.
The Group has applied the temporary 
exception, introduced in May 2023, from 
the accounting requirements for deferred 
taxes in IAS 12, so that the Group neither 
recognises nor discloses information about 
deferred tax assets and liabilities related to 
Pillar Two income taxes.
The Group has considered the expected 
impact of the global minimum tax rules on 
the FY 2025 tax position using FY 2023 
and FY 2024 financial information and 
concludes that the income inclusion rule is 
expected to apply.  The application of the 
transitional safe harbour is anticipated in all 
operational jurisdictions.  Certain US entities 
within the Group will be subject to the full 
Globe rules in FY 2025, however, additional 
top up taxes are not expected to arise.
 
There has been no material impact from the 
adoption of new standards, amendments 
to standards or interpretations which are 
relevant to the Group. 
New accounting standards, amendments 
and interpretations that are issued but not 
yet applied by the Group.
Certain new standards, amendments and 
interpretations to existing standards have 
been published that are mandatory for 
accounting periods beginning on or after 
1 October 2024 and which the Group has 
chosen not to adopt early. These include 
the following standards which are relevant 
to the Group:
• IAS 1 Amendments regarding the 
classification of liabilities, and 
Amendment regarding the classification 
of debt with covenants;
• IAS 7 Amendments regarding supplier 
finance arrangements;
• IFRS 7 Amendments regarding supplier 
financial arrangements; and
• IFRS 16 Amendments to clarify how a 
seller-lessee subsequently measures 
sale and leaseback transactions;
The Group does not expect that the 
standards and amendments issued but not 
yet effective will have a material impact on 
results or net assets.
Basis of consolidation
The consolidated financial statements 
incorporate the financial statements 
of Future plc (‘the Company’) and its 
subsidiary undertakings. Subsidiaries are 
all entities controlled by the Group. Control 
exists when the Group is either exposed to 
or has the rights to variable returns from 
its involvement with the entity and has 
the ability to affect those returns through 
its power over the entity. Subsidiaries are 
fully consolidated from the date on which 
control is transferred to the Group. They 
are deconsolidated from the date that 
control ceases. The purchase method 
of accounting is used to account for the 
acquisition of subsidiaries by the Group.
The cost of an acquisition is measured as 
the fair value of the assets given, equity 
instruments issued and liabilities incurred 
or assumed at the date of exchange, 
and includes the fair value of any asset 
or liability resulting from a contingent 
consideration arrangement. Acquisition-
related costs are expensed as incurred. 
Identifiable assets acquired and liabilities 
and contingent liabilities assumed in a 
business combination are measured initially 
at their fair values at the acquisition date. 
The excess of the cost of acquisition over 
the fair value of the Group’s share of the 
Compliance statement and basis of preparation
Future plc (the Company) is incorporated and registered in England and Wales and is a public company limited by shares. The 
address of the Company’s registered office and its registered number are given on page 132. The financial statements consolidate 
those of Future plc and its subsidiaries (the Group). The Consolidated Financial Statements have been prepared in accordance 
with international accounting standards in conformity with the requirements of the Companies Act 2006 and UK adopted IFRSs. 
The principal accounting policies applied in the preparation of the consolidated financial statements published in this 2024 Annual 
Report are set out on pages 135 to 139. These policies have been applied consistently to all years presented, unless otherwise 
stated below. These financial statements have been prepared under the historical cost convention, except for derivative financial 
instruments and contingent and deferred consideration, which are measured at fair value.
Material accounting  
policy information

136
Future plc
identifiable net assets acquired is recorded 
as goodwill. 
Inter-company transactions, balances and 
unrealised gains on transactions between 
Group companies are eliminated.
Unrealised losses are also eliminated but 
are considered an impairment indicator of 
the asset transferred. Accounting policies 
of subsidiaries have been changed where 
necessary to ensure consistency with the 
policies adopted by the Group.
Segment reporting
The Group is organised and arranged 
primarily by geographical segment. The 
Group also uses a sub-segment split of 
Media and Magazines for further analysis. 
Operating segments are reported in 
a manner consistent with the internal 
reporting provided to the Chief Operating 
Decision Makers who are considered to be 
the Executive Directors of Future plc.
Revenue recognition
Revenue from contracts with customers 
is recognised in the income statement 
in line with the five-step model in IFRS 
15, to reflect the pattern of transfer of 
goods and services to the customer. 
Revenue is recognised in the income 
statement when control passes to the 
customer. If the customer simultaneously 
receives and consumes the benefits of 
the contract, revenue is recognised over 
time. Otherwise, revenue is recognised at 
a point in time.
Revenue comprises the transaction price 
of the contract, being consideration 
received or receivable for the sale of goods 
and services in the ordinary course of the 
Group’s activities. Revenue is shown net 
of value-added tax, estimated returns, 
rebates and discounts, which includes retail 
promotion costs and advertising rebates, 
and after eliminating sales within the Group.
For print and digital magazine newstrade 
and subscription revenue, and digital 
advertising revenues and expenses, revenue 
is recognised as the amount paid by the end 
consumer, rather than the amount remitted 
by the agent. Related commissions paid to 
agents are recognised as an expense within 
cost of sales.
See Note 2 on page 142 for details of the 
Group’s revenue recognition policy.
The right of return is considered to be 
variable consideration. The probable 
amount of expected returns is estimated 
using the most-likely amount method and 
accounted for as a reduction in revenue.
Foreign currency translation
(a) Functional and presentation currency
items included in the financial statements 
of each of the Group’s entities are 
measured using the currency of the primary 
economic environment in which the entity 
operates (‘the functional currency’). The 
consolidated financial statements are 
presented in sterling, which is the Group’s 
presentation currency.
(b) Transactions and balances
Foreign currency transactions are 
translated into the functional currency using 
the exchange rate prevailing at the date of 
the transaction. Foreign exchange gains and 
losses resulting from the settlement of such 
transactions and from the translation at 
balance sheet exchange rates of monetary 
assets and liabilities denominated in foreign 
currencies are recognised in the income 
statement, with exchange differences 
arising on trading transactions being 
reported in operating profit and with those 
arising on financing transactions reported in 
net finance costs unless, as a result of cash 
flow hedging, they are reported in other 
comprehensive income.
(c) Group companies
The results and financial position of all 
the Group entities that have a functional 
currency different from the presentation 
currency are translated into the 
presentation currency as follows:
(i)  Assets and liabilities for each balance 
sheet are translated at the closing rate at 
the date of that balance sheet.
(ii)  Income and expenses for each income 
statement are translated at average 
exchange rates.
(iii)  All resulting exchange differences 
are recognised as a separate component 
of equity and presented separately in the 
Consolidated statement of changes  
in equity.
Employee benefits
(a) Pension obligations
The Group has a number of defined 
contribution plans. For defined contribution 
plans the Group pays contributions into 
a privately administered pension plan 
on a contractual or voluntary basis. The 
Group has no further payment obligations 
once the contributions have been paid. 
Contributions are charged to the income 
statement as they are incurred.
(b) Share-based compensation
The Group operates a number of share-
based compensation plans.
The fair value of the employee services 
received in exchange for the grant of the 
awards is recognised as an expense. The 
total amount to be expensed over the 
appropriate service period is determined 
by reference to the fair value of the 
awards. The calculation of fair value 
includes assumptions regarding the 
number of cancellations and excludes 
the impact of any non-market vesting 
conditions (for example, earnings per 
share). Non-market vesting conditions are 
included in assumptions about the number 
of awards that are expected to vest. At 
each balance sheet date, the Group revises 
its estimates of the number of awards that 
are expected to vest. It recognises the 
impact of the revision of original estimates, 
if any, in the income statement, with a 
corresponding adjustment to equity for 
equity-settled awards and liabilities for 
cash-settled awards.
The grant by the Company of share 
awards to the employees of subsidiary 
undertakings is treated as a capital 
contribution. The fair value of employee 
services received, measured by reference 
to the grant date fair value, is recognised 
over the vesting period as an increase to 
investment in subsidiary undertakings, 
with a corresponding credit to equity in the 
Company’s financial statements.
Shares in the Company are held in trust to 
satisfy the exercise of awards under certain 
of the Group’s share-based compensation 
plans and exceptional awards. The trust 
is consolidated within the Group financial 
statements. These shares are presented 
in the consolidated balance sheet as a 
deduction from equity at the market value 
on the date of acquisition.
(c) Bonus plans
The Group recognises a liability and 
an expense for bonuses taking into 
consideration the profit attributable to 
the Company’s shareholders after certain 
adjustments. The Group recognises a 
provision where contractually obliged or 
where there is a past practice that has 
created a constructive obligation.
Leases
Property leases are recognised on the 
balance sheet as a right-of-use asset and 
corresponding lease liability at the date 
the leased asset is available for use. Lease 
liabilities are measured at the present 
value of payments less lease incentives 
receivable. Right-of-use assets are 
measured equal to the value of the lease 
liability plus restoration costs.
Lease payments are discounted using the 
interest rate implicit in the lease, or where 
not available, the incremental borrowing 

Financial Statement
137
Annual Report and Accounts 2024
rate (for leases existing on transition the 
incremental borrowing rate).
Short-term and low-value leases are 
recognised on a straight-line basis as an 
expense in the income statement.
Finance costs are charged to the income 
statement over the lease term, at a 
constant periodic rate of interest. Right-
of-use assets are depreciated over the 
lease term on a straight-line basis. Each 
lease payment is allocated between the 
liability and finance cost.
Tax
Tax on the profit or loss for the year 
comprises current tax and deferred tax. 
Tax is recognised in the income statement 
except to the extent that it relates to items 
recognised directly in equity in which case 
it is recognised in equity.
Current tax is payable based on taxable 
profits for the year, using tax rates that 
have been enacted or substantively 
enacted at the balance sheet date, along 
with any adjustment relating to tax 
payable in previous years. Management 
periodically evaluates items detailed in tax 
returns where the tax treatment is subject 
to interpretation. Taxable profit differs 
from net profit in the income statement 
in that income or expense items that are 
taxable or deductible in other years are 
excluded – as are items that are never 
taxable or deductible. Current tax assets 
relate to payments on account not offset 
against current tax liabilities.
Deferred tax is provided for in full, using 
the liability method, on temporary 
differences arising between the tax 
bases of assets and liabilities and their 
carrying amounts in the consolidated 
financial statements. However, deferred 
tax is not accounted for if it arises from 
initial recognition of an asset or liability 
in a transaction other than a business 
combination that at the time of the 
transaction affects neither accounting 
nor taxable profit or loss. Deferred tax 
is determined using tax rates (and laws) 
that have been enacted or substantively 
enacted by the balance sheet date and 
are expected to apply when the related 
deferred tax asset is realised or the 
deferred tax liability is settled in the 
appropriate territory.
Deferred tax assets are recognised to 
the extent that it is probable that future 
taxable profits will be available against 
which the temporary differences can 
be utilised.  Deferred tax is provided 
on temporary differences arising on 
investments in subsidiaries, except where 
the timing of the reversal of the temporary 
difference is controlled by the Group and it 
is probable that the temporary difference 
will not reverse in the foreseeable future.
Certain deferred tax assets and liabilities 
are offset against each other where they 
relate to the same jurisdiction and there is 
a legally enforceable right to offset.
Uncertain tax positions are provided for 
under IAS 12, with due consideration 
for the interpretive guidance in IFRIC 
23. Each uncertain tax treatment is 
considered either separately or together 
with other uncertain positions in the 
same jurisdiction, depending on which 
approach better predicts the resolution 
of the uncertainty. The effect of the 
uncertainty is measured with reference 
to the expected value, i.e. the sum of the 
probability-weighted amounts in a range 
of possible outcomes. The expected 
value better predicts the resolution of 
the uncertainty where there is a range of 
possible outcomes.
Deferred tax in business combinations
In business combinations, deferred tax 
is calculated at the date of acquisition. 
Where the fair value (and therefore the 
acquisition accounting value) of assets 
acquired is different from its tax base, a 
deferred tax asset or liability is recognised 
on the temporary difference. The tax 
base is dependent on the expected tax 
deductions available in the applicable 
jurisdiction over the life of the asset. 
Dividends
All dividend distributions to the Company’s 
shareholders are recognised as a liability 
in the financial statements in the period in 
which they are approved.
Property, plant and equipment
Property, plant and equipment is stated  
at cost (or deemed cost) less accumulated 
depreciation and impairment losses. Cost 
includes the original purchase price of 
the asset and amounts attributable to 
bringing the asset to its working condition 
for its intended use.
Depreciation
Depreciation is calculated using the 
straight-line method to allocate the cost 
of property, plant and equipment less 
residual value over estimated useful lives, 
as follows:
• Land and buildings – 50 years or period of 
the lease if shorter.
• Plant and machinery – between one and 
five years.
• Equipment, fixtures and fittings – 
between one and five years.
• Right-of-use assets – lease term.
The assets’ residual values and useful lives 
are reviewed, and adjusted if appropriate, 
at each balance sheet date. An asset’s 
carrying amount is written down 
immediately to its recoverable amount if 
the asset’s carrying amount is greater than 
its estimated recoverable amount.
Gains and losses on disposals are 
determined by comparing proceeds with 
carrying amounts. These are included in 
the income statement. 
Intangible assets
(a) Goodwill
Goodwill represents the difference 
between the cost of the acquisition and 
the fair value of net identifiable assets 
acquired. Goodwill is stated at cost less 
any accumulated impairment losses. 
Goodwill is allocated to appropriate groups 
of cash generating units (those expected 
to benefit from the business combination) 
and it is not subject to amortisation but is 
tested annually for impairment.
(b) Acquired intangible assets
These intangible assets have a finite 
useful life and are stated at cost 
less accumulated amortisation. 
Assets acquired as part of a business 
combination are initially stated at fair 
value. Amortisation is calculated using the 
straight-line method to allocate the cost 
of these intangibles over their estimated 
useful lives (typically between one and 
twenty years).
Expenditure incurred on the launch of new 
magazine titles is recognised as an expense 
in the income statement as incurred. 
(c) Computer software and website 
development
Non-integral computer software 
purchases are stated at cost less 
accumulated amortisation. Costs incurred 
in the development of new websites 
are capitalised only where the cost can 
be directly attributed to developing the 
website to operate in the manner intended 
by management and only to the extent of 
the future economic benefits expected 
from its use. These costs are amortised on 
a straight-line basis over their estimated 
useful lives (between one and three 
years). Costs associated with maintaining 
computer software or websites are 
recognised as an expense as incurred.
Impairment tests and  
Cash-Generating Units (CGUs)
A CGU is defined as the smallest 
identifiable group of assets that generates 
cash inflows that are largely independent 
of the cash inflows from other assets or 
groups of assets.

138
Future plc
Goodwill is not amortised but tested for 
impairment at least once a year or more 
frequently when there is an indication 
that it may be impaired. Therefore, the 
evolution of general economic and 
financial trends as well as actual economic 
performance compared to market 
expectations represent external indicators 
that are analysed by the Group, together 
with internal performance indicators, in 
order to assess whether an impairment 
test should be performed more than once 
a year.
IAS 36 Impairment of Assets requires 
these tests to be performed at the level 
of each CGU or group of CGUs likely to 
benefit from acquisition-related synergies, 
within an operating segment.
Any impairment of goodwill is recorded 
in the income statement as a deduction 
from operating profit and is never 
reversed subsequently.
Other intangible assets with a finite life are 
amortised and are tested for impairment 
only where there is an indication that an 
impairment may have occurred.
Recoverable amount
To determine whether an impairment loss 
should be recognised, the carrying value 
of the assets and liabilities of the CGUs 
or groups of CGUs is compared to their 
recoverable amount.
Carrying values of CGUs and groups of 
CGUs tested include goodwill and assets 
with finite useful lives (property, plant and 
equipment and intangible assets).
The recoverable amount of a CGU is the 
higher of its fair value less costs to sell 
and its value in use. Fair value less costs 
to sell is the best estimate of the amount 
obtainable from the sale of an asset in 
an arm’s length transaction between 
knowledgeable, willing parties, less 
the costs of disposal. This estimate is 
determined, on the Balance sheet date, 
on the basis of the discounted present 
value of expected future cash flows plus a 
terminal value and reflects general market 
sentiment and conditions. 
Value in use is the present value of the 
future cash flows expected to be derived 
from the CGUs or group of CGUs. Cash 
flow projections are based on economic 
assumptions and forecast trading 
conditions drawn up by the Group’s 
management, as follows:
• cash flow projections are based on three-
year business plans;
• cash flow projections beyond that  
time frame are extrapolated by  
applying a country-specific  growth  
rate to perpetuity for the US, Australia 
and the UK; and
• the cash flows obtained are discounted 
using appropriate rates for the business 
and the territories concerned.
If goodwill has been allocated to a CGU 
and an operation within that CGU is 
disposed of, the goodwill associated with 
that operation is included in the carrying 
amount of the operation in determining 
the profit or loss on disposal. The goodwill 
allocated to the disposal is measured on 
the basis of the relative profitability of 
the operation disposed and the 
operations retained.
Trade and other receivables
Trade receivables are initially recognised 
at their transaction price, other 
receivables are initially recognised at 
fair value and both are subsequently 
measured at amortised cost using the 
effective interest method, less a loss 
allowance. The Group applies the IFRS 
9 simplified approach to measuring 
expected credit losses, which uses a 
lifetime expected loss allowance for all 
trade receivables. Expected loss rates, 
calculated based on historical credit 
losses, are applied to trade receivables 
grouped based on days past due.
Cash and cash equivalents
Cash and cash equivalents include cash 
in hand and deposits held on call with 
banks. Bank overdrafts are shown within 
borrowings in current liabilities on the 
balance sheet.
Trade and other payables
Trade and other payables are initially 
recognised at fair value and subsequently 
measured at amortised cost.
Borrowings
Borrowings are recognised initially at fair 
value, net of transaction costs incurred. 
Borrowings are subsequently stated 
at amortised cost with any difference 
between the proceeds (net of transaction 
costs) and the redemption value 
recognised in the income statement over 
the period of the borrowings using the 
effective interest method.	
Borrowings are classified as current 
liabilities where the Group does not have 
the right at the end of the reporting period 
to defer settlement of the liability for at 
least 12 months after the reporting period.
Derivative financial instuments
The Group uses interest rate swaps to 
hedge its exposure to interest rate risk 
arising from operational activities. Further 
details  are disclosed in note 22.
A derivative with a positive fair value is 
recognised as a financial asset whereas 
a derivative with a negative fair value 
is recognised as a financial liability. 
Derivatives are not offset in the financial 
statements unless the Group has both a 
legally enforceable right and intention to 
offset. The impact of any master netting 
agreements on the Group’s financial 
position is disclosed in note 22. The 
full fair value of a hedging derivative 
is classified as a non-current asset or 
liability if the remaining maturity of the 
hedged item is more than 12 months 
and as a current asset or liability, if the 
maturity of the hedged item is less than 
12 months.
The Group does not hold or issue 
derivative contracts for trading purposes.  
The Group has a policy not to, and does 
not, undertake any speculative activity in 
these instruments.
Hedge accounting 
The Group designates certain derivatives 
as hedges of a particular risk associated 
with the cash flows of recognised 
assets and liabilities and highly probable 
forecasted transactions (cash flow hedges).
At the inception of the hedge relationship, 
the Group formally documents the 
economic relationship between the 
hedging instrument and the hedged item, 
along with its risk management objectives 
and its strategy for undertaking the hedge 
transactions. Furthermore, at the inception 
of the hedge and on an ongoing basis, 
the Group monitors whether the hedging 
instrument is effective in offsetting 
changes in cash flows of the hedged item.
Cash flow hedges
The Group accounts for certain 
derivatives as cash flow hedges. The 
effective portion of the change in 
fair value of the hedging instrument 
is recorded in other comprehensive 
income and accumulated in the cash flow 
hedging reserve, while the ineffective 
portion is recognised immediately in 
the consolidated income statement. 
Gains and losses on cash flow hedges 
accumulated in other comprehensive 
income/(loss) are reclassified to the 
consolidated income statement in the 
same year the hedged item affects the 
consolidated income statement. 
The Group discontinues hedge 
accounting only when the hedging 

Financial Statement
139
Annual Report and Accounts 2024
relationship (or a part thereof) ceases to 
meet the qualifying criteria. This includes 
instances when the hedging instrument 
expires or is sold, terminated or exercised. 
The discontinuation is accounted for 
prospectively. Any gain or loss recognised 
in other comprehensive income and 
accumulated in cash flow hedge reserve 
at that time remains in equity and is 
reclassified to profit or loss when the 
forecast transaction occurs. When a 
forecast transaction is no longer expected 
to occur, the gain or loss accumulated in 
the cash flow hedge reserve is reclassified 
immediately to profit or loss.
Provisions
Provisions are recognised when the 
Group has a present legal or constructive 
obligation as a result of past events, and 
it is more likely than not that an outflow of 
resources will be required to settle  
the obligation.
Provisions are measured at the Directors’ 
best estimate of the expenditure required 
to settle the obligation at the balance 
sheet date, and are discounted to present 
value where the effect is material.
Investments
The Company’s investments in subsidiary 
undertakings are stated at the fair value 
of consideration payable, including related 
acquisition costs, less any provisions for 
impairment.
 
Exceptional items
The Group considers items of income 
and expense as exceptional and excludes 
them from the adjusted results where the 
nature of the item, or its size, is significant 
and/or is not related to the core trading of 
the Group so as to assist the user of the 
financial statements to understand the 
results of the core underlying operations 
of the Group. Details of exceptional items 
are shown in note 5. 
Critical accounting assumptions, 
judgements and estimates
The preparation of the financial 
statements under IFRS requires the use 
of certain critical accounting assumptions 
and requires management to exercise 
its judgement and to make estimates 
in the process of applying the Group’s 
accounting policies.
Critical judgements in applying the 
Group’s accounting policies
The areas where the Board has made 
critical judgements in applying the Group’s 
accounting policies (apart from those 
involving estimations which are dealt with 
separately below) are:
(a) Exceptional items
Exceptional costs incurred in the year 
include a £4.5m impairment of acquired 
intangible assets following brand closures 
in the year, primarily relating to iMore, 
a brand acquired as part of the Mobile 
Nations acquisition in 2019, £1.7m (2023: 
£0.9m) relating to properties which became 
onerous and were treated as exceptional 
in prior years and £0.8m (2023: £6.4m) 
relating to restructuring costs.
See note 5 for further details.
(b) Determining the basis on which 
goodwill is allocated and monitored for 
goodwill impairment testing
Judgement is applied in the identification 
of cash-generating units (“CGUs”) as 
well as the basis on which goodwill is 
monitored. Goodwill cannot be monitored 
at a lower level than the operating 
segment level and although Australia is 
not disclosed as a reportable segment 
(as outlined in note 1 it is aggregated with 
the UK),  this is only because it represents 
less than 10% of the Group’s results (and 
therefore is not required to be reported 
separately under IFRS 8 Operating 
Segments). 
Given the speed of integration of 
acquisitions and the interdependency of 
revenues across the Group, both between 
its brands, the Media and Magazine 
sub-segments and globally the Directors 
remain comfortable with the continued 
identification of the UK and the US as the 
other groups of CGUs used in impairment 
testing, based on how goodwill is 
monitored.
Key sources of estimation uncertainty 
Management confirms that there are no 
key sources of estimation uncertainty 
that may have a significant risk of causing 
a material adjustment to the carrying 
amounts of assets and liabilities within the 
next financial year.
The Directors have assessed that there 
is currently no material impact arising 
from climate change on the judgements 
and estimates determining the valuations 
within the financial statements.

140
Future plc
1. SEGMENTAL REPORTING
The Group is organised and arranged primarily by reportable segment. The Executive Directors consider the performance of the 
business from a geographical perspective, namely the UK and the US. The Australian business is considered to be part of the UK 
segment and is not reported separately due to its size. The Group also uses a sub-segment split of Media (websites and events) and 
Magazines for further analysis. The Group considers that the assets within each geographical segment are exposed to the same risks.
(a) Reportable segment
(i) Segment revenue
                                Sub-segment
 
2024
                              Sub-segment
 
2023
Media 
£m
Magazines 
(Newstand and 
Subscriptions) 
£m
Total 
£m
Media 
£m
Magazines 
(Newstand and 
Subscriptions) 
£m
Total 
£m
Segment:
UK
316.0
188.0
504.0
280.8
195.8
476.6
US
212.5
71.7
284.2
234.1
78.2
312.3
Total
528.5
259.7
788.2
514.9
274.0
788.9
Transactions between segments are carried out at arm’s length.
No end-customer, or other single customer or group of customers under common control contributed 10% or more to the Group’s 
revenue in either the current or prior year.
(ii) Segment adjusted EBITDA
Adjusted EBITDA is used by Executive Directors to assess the performance of each segment. The table below shows the impact of inter-
group adjustments on the adjusted EBITDA for the UK and US segments.
 
2024 
£m
 
2023 
£m
Adjusted 
EBITDA prior to 
intra-group 
 adjustments 
£m
Intra-group 
adjustments 
£m
Adjusted 
EBITDA 
£m
Adjusted 
EBITDA prior to 
intra-group 
 adjustments 
£m
Intra-group 
adjustments 
£m
Adjusted 
EBITDA 
£m
UK
84.0
71.3
155.3
87.1
69.9
157.0
US
155.1
(71.3)
83.8
189.7
(69.9)
119.8
Total
239.1
−
239.1
276.8
−
276.8
(iii) Segment adjusted operating profit
Adjusted operating profit is used by the Executive Directors to assess the performance of each segment. Operating profit for the Media 
and Magazines sub-segments is not reported internally, as overheads are not fully allocated on this basis. The table below shows the 
impact of intra-group adjustments on the adjusted operating profit for the UK and US segments:
 
2024 
£m
 
2023 
£m
Adjusted operating 
profit prior to 
intra-group 
 adjustments 
£m
Intra-group 
adjustments 
£m
Adjusted 
operating profit 
£m
Adjusted operating 
profit prior to 
intra-group 
 adjustments 
£m
Intra-group 
adjustments 
£m
Adjusted 
operating profit 
£m
UK
70.1
71.3
141.4
70.6
69.9
140.5
US
152.1
(71.3)
80.8
185.8
(69.9)
115.9
Total
222.2
−
222.2
256.4
−
256.4
Notes to the financial statements

Financial Statement
141
Annual Report and Accounts 2024
Intra-group adjustments relate to the net impact of charges from the UK to the US in respect of management fees (for back office 
revenue functions such as finance, HR and IT which are largely based in the UK) and licence fees for the use of intellectual property.
(iv) Segment assets and liabilities
                                                 Segment assets
                                                   Segment liabilities
                                              Segment net assets
 
2024 
£m
 
2023 
£m
 
2024 
£m
 
2023 
£m
 
2024 
£m
 
2023 
£m
Segment:
UK
800.0
1,064.6
(411.1)
(556.8)
388.9
507.8
US
908.0
781.0
(235.2)
(172.2)
672.8
608.8
Total
1,708.0
1,845.6
(646.3)
(729.0)
1,061.7
1,116.6
(v) Other segment information
                                Non-current assets
Additions  
to non-current assets
 Depreciation  
and amortisation
                              Exceptional items
 
2024 
£m
 
2023 
£m
 
2024 
£m
 
2023 
£m
 
2024 
£m
 
2023 
£m
 
2024 
£m
 
2023 
£m
Segment:
UK
960.5
1,037.5
15.4
10.5
58.8
50.2
2.7
7.0
US
587.4
636.2
1.4
50.6
24.8
29.6
4.3
0.3
Total
1,547.9
1,673.7
16.8
61.1
83.6
79.8
7.0
7.3
The non-current assets in the table above exclude derivatives. 
Other than the items disclosed above and a share-based payments charge (excluding social security costs) of £8.0m (2023: £7.6m), 
of which £6.0m relates to the UK segment (2023: £6.1m) and £2.0m relates to the US segment (2023: £1.5m), there were no other 
significant non-cash charges during the year.

142
Future plc
2. REVENUE
The Group applies IFRS 15 Revenue from contracts with customers. See note 1 for disaggregation of revenue by sub-segment.
Timing of satisfaction of performance obligations
Revenue is recognised in the income statement when control passes to the customer. If the customer simultaneously receives and 
consumes the benefits of the contract, revenue is recognised over time. Otherwise, revenue is recognised at a point in time. 
The table below provides detail for each revenue stream:
Revenue 
stream
Nature, timing and satisfaction of  
performance obligations
Revenue recognition
Online  
advertising 
revenue
The Group operates a number of websites with advertising space on their 
webpages which are sold via first party and programmatic/third party routes. 
Customers can purchase by time and number of impressions.
For impressions, the performance obligation is the presentation of the advert 
to the customer. For time-based adverts, the performance obligation is the 
provision of an advert over a period of time to be seen by the customer. 
Revenue is recognised at the point the advert is presented to the 
consumer or over the period during which the advertisements are served.
Principal vs agent considerations mean revenue under certain contracts 
is recognised on a gross basis and some is recognised on a net basis.
eCommerce 
revenue
The Group earns commission when purchases are made directly from third 
parties by consumers clicking through to these products through links on the 
Group’s websites. The facilitation of each product sale reflects a separate 
performance obligation.
Revenues related to these commissions are recognised at the time of the 
related product sale, less an estimate to reflect the likelihood of product 
returns to the retailer based on historic return rates.
Print and 
digital 
magazine 
subscriptions
Subscriptions of magazines are sold online, with subscribers sent a digital or 
print version of the magazine every month (or multiple versions in a ‘double 
issue month’).
Cash is received in advance (e.g. annually or monthly via various payment 
methods).
For print subscriptions each magazine delivered represents a distinct 
performance obligation, whereas for digital magazines providing access to the 
digital content represents a distinct performance obligation.
For digital magazines cash collected in advance is deferred, with revenue 
recognised uniformly over the term of the subscription.
For print magazines cash collected in advance is deferred, with revenue 
recognised at a point in time when the relevant publication being subscribed 
to goes on sale.
Principal vs agent considerations mean revenue under certain contracts is 
recognised on a gross basis and some is recognised on a net basis.
Magazine 
newsstand 
circulation  
and advertising 
revenue
Single issues of magazines are sold in stores and online.
The provision of each issue is a separate performance obligation, which is 
satisfied when the issue goes on sale.
Revenue is recognised at a point in time on the date that the related 
publication goes on sale based on the estimate of sales net of returns.
Principal vs agent considerations mean revenue under certain contracts is 
recognised on a gross basis and some is recognised on a net basis.
Event income
The Group holds a number of events throughout the year, held physically and 
virtually. Revenue arises from the following:
- Stand/table space; sponsorship; ticket sales; and marketing packages.
- Cash is collected in advance of the event. Each event is a  
separate performance obligation, being satisfied when the  
event has taken place.
Cash collected in advance is deferred, with revenue recognised at a point in 
time when the event takes place.
Licensing  
revenue
Licence fees are charged for the use of the Group’s brands and content.
Performance obligations are satisfied over time (for example magazine content 
provided each month) and at a point in time (historic content is provided up-front).
Revenue is recognised on the supply of the licensed content, based on 
usage.
Publisher  
services  
revenue
The Martketforce brand is a distributor for magazines.
Performance obligations are satisfied at a point in time, when the issues go 
on sale.
Revenue is recognised at a point in time on the date that the related 
publication goes on sale based on the estimate of sales net of returns.
Broadcaster 
productions
Television programming content is developed and produced for public 
broadcast.
Performance obligations are satisfied over the period of the  
development in line with expenditure incurred.
Revenue is recognised over time, with the input method used to reflect 
the transfer of control to the customer. Inputs include costs incurred/
labour hours expended, which provide a faithful depiction of the transfer of 
goods and services, directly relating to the progress of development of the 
programmes to date, which are commissioned specifically by broadcasters.
Price  
comparison
Revenue from price comparison services represents amounts receivable for 
insurance, utilities and other product introductions, including click through fees.
Performance obligations are satisfied at a point in time, being the point at 
which a policy is sold, a consumer signs up to a new tariff, or in limited cases 
when a customer clicks through to a partner website.
Upon the completion of a sale, revenue is measured at the fair value of the 
consideration received or receivable, net of an estimate of cancellations.
Rewards
Revenue is generated through commission arrangements, primarily based on 
a fixed percentage of spend. Performance obligations are satisfied at a point in 
time, when an online voucher transaction is approved by the merchant.
Upon usage of a voucher and approval by the merchant, revenue is 
measured net of an estimate for cancellations.

Financial Statement
143
Annual Report and Accounts 2024
The table below disaggregates revenue according to the timing of satisfaction of performance obligations:
 
                                       2024
                                        2023
Over 
time 
£m
Point in 
time 
£m
Total 
revenue 
£m
Over 
time 
£m
Point in 
time 
£m
Total 
revenue 
£m
Total revenue
15.1
773.1
788.2
17.4
771.5
788.9
The table below disaggregates revenue according to segment with a breakdown of revenue by type within each segment:
2024 
£m
2023 
£m
Advertising and other
78.8
86.9
eCommerce affiliates
237.2
193.9
Media
316.0
280.8
Magazines
188.0
195.8
Total UK
504.0
476.6
Advertising & other
146.4
159.1
eCommerce affiliates
66.1
75.0
Media
212.5
234.1
Magazines
71.7
78.2
Total US
284.2
312.3
Advertising & other
225.2
246.0
eCommerce affiliates
303.3
268.9
Media
528.5
514.9
Magazines
259.7
274.0
Total Revenue
788.2
788.9
3. NET OPERATING EXPENSES
Operating profit is stated after charging: 
 
2024 
£m
 
2023 
£m
Cost of sales
(433.8)
(400.6)
Distribution expenses
(37.8)
(40.0)
Share-based payments (including social security costs)
(8.9)
(7.8)
Exceptional items (note 5)
(7.0)
(7.3)
Depreciation
(6.5)
(8.8)
Amortisation
(77.1)
(71.0)
Other administration expenses
(83.4)
(78.9)
(654.5)
(614.4)
Other administration expenses include Transaction and integration related costs of £5.9m (2023: £7.4m). Details of these costs are 
provided in the Glossary section on page 170.
During the year to 30 September 2024, the Group refined its policy for allocating costs between cost of sales and overheads. This 
change in presentation has been applied prospectively. Applying the same methodology to the prior year comparatives would increase 
costs of sales and reduce other administration expenses by £5.9m respectively.

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4. FEES PAID TO AUDITORS 
 
2024 
£m
 
2023 
£m
Audit fees in respect of the audit of the financial statements of the Company and the consolidated financial statements
0.9
0.7
Audit related services*
0.1
0.1
Total charge
1.0
0.8
* Audit related services relate to the interim review and covenant compliance.
5. EXCEPTIONAL ITEMS 
 
2024 
£m
 
2023 
£m
Impairment of acquired intangible assets
4.5
-
Onerous property costs
1.7
0.9
Restructuring costs
0.8
6.4
Total charge
7.0
7.3
Exceptional costs incurred in the year include a £4.5m impairment of acquired intangible assets following brand closures in the year, 
primarily relating to iMore, a brand acquired as part of the Mobile Nations acquisition in 2019, £1.7m (2023: £0.9m) relating to properties 
which became onerous and were treated as exceptional in prior years and £0.8m (2023: £6.4m) relating to restructuring costs. 
For the tax and cash flow impact of exceptional items see page 170 in the Glossary section.
6. EMPLOYEE COSTS
 
Group 
2024 
£m
Company 
2024 
£m
Group 
2023 
£m
Company 
2023 
£m
Wages and salaries
179.2
0.9
167.5
0.6
Social security costs
16.8
-
15.5
-
Other pension costs
5.4
-
5.2
-
Share schemes:
Value of employees’ services¹
8.3
-
7.6
-
Employer's social security costs on share options
0.9
-
0.2
-
Total employee costs
210.6
0.9
196.0
0.6
1 In the current year, £8.0m relates to equity-settled share-based payments (2023: £7.6m).
Wages and salaries reflects Growth Acceleration Strategy investment including the recruitment of a net 112 people during the year to 
drive editorial content output as well as US sales capabilities, combined with a 5% average pay rise to colleages from January 2024.
Key management personnel compensation
Group 
2024 
£m
Group 
2023 
£m
Salaries and other short-term employee benefits
0.9
1.3
Post employment benefits
0.1
0.3
Share schemes
- Value of employees’ services¹
(0.4)
3.1
- Employer's social security costs on share options
-
-
Total employee costs
0.6
4.7
1 £0.4m credit for employees’ services is a result of Penny Ladkin-Brand’s resignation and subsequent lapsing of her share options, resulting in  a reversal of share-based payment charges incurred in prior years.

Financial Statement
145
Annual Report and Accounts 2024
Key management personnel are deemed to be the members of the Board of Future plc. It is this Board which has responsibility for 
planning, directing and controlling the activities of the Group.
Jon Steinberg, Penny Ladkin-Brand and Sharjeel Suleman (2023: Jon Steinberg, Zillah Byng-Thorne and Penny Ladkin-Brand) were paid 
by Future Publishing Limited, a subsidiary company, for their services. In 2024, £0.7m was recharged to Future plc by Future Publishing 
Limited in respect of Jon Steinberg (2023: £0.3m) and £0.2m (2023: £0.2m) was recharged in respect of Penny Ladkin-Brand (2023: 
£0.2m was recharged in respect of Zillah Byng-Thorne). These recharges are included in the salaries line for the Company in the table 
above. The same three Directors received post-employment benefits from the Company during the year.
Further details on the Directors’ remuneration and interests are given in the Directors’ remuneration report on pages 92 to 115. The 
highest paid Director during the year was Jon Steinberg (2023: Jon Steinberg) and details of his remuneration are shown on page 96.
Average monthly number of people (including Directors)
Group 
2024 
£m
Company 
2024 
£m
Group 
2023 
£m
Company 
2023 
£m
Production
2,429
-
2,239
-
Administration
543
9
681
9
Total
2,972
9
2,920
9
At 30 September 2024, the actual number of people employed by the Group was 2,998 (2023: 2,937). In respect of our reportable 
segments 2,276 (2023: 2,228) were employed in the UK and 722 (2023: 709) were employed in the US.
7.  FINANCE INCOME AND COSTS
 
2024 
£m
 
2023 
£m
Interest payable on interest-bearing loans and borrowings
(25.9)
(29.7)
Amortisation of bank loan arrangement fees
(3.9)
(3.7)
Interest payable on lease liabilities
(1.8)
(2.6)
Increase in fair value of contingent consideration
-
(0.6)
Unwinding of discount on deferred/contingent consideration
(0.2)
(0.7)
Total finance costs
(31.8)
(37.3)
Interest receivable from cash held on deposit
1.2
0.7
Interest receivable on lease assets
0.1
0.2
Total finance income
1.3
0.9
Net finance costs
(30.5)
(36.4)
For further information in respect of the Group’s debt facilities and changes during the year see note 18.
8. TAX ON PROFIT
The tax charged/(credited) in the consolidated income statement is analysed below: 
2024 
£m
2023 
£m
Corporation tax
Current tax on the profit for the year
45.8
49.5
Adjustments in respect of previous years
(7.9)
(5.2)
Current tax charge
37.9
44.3
Deferred tax origination and reversal of temporary differences
Current year gain
(20.9)
(15.0)
Adjustments in respect of previous years
9.4
(4.6)
Deferred tax credit
(11.5)
(19.6)
Total tax charge
26.4
24.7

146
Future plc
The adjustments in respect of prior years, for both FY 2024 and FY 2023, relate to estimation revisions identified when preparing the 
current year tax provision due to new information becoming available when the Group completed its tax returns, as well as the correction 
of a number of immaterial items.
The increase in rate in FY 2024 reflects the increase in the UK rate of corporation tax that took effect on 1 April 2023.
The tax assessed in each year differs from the standard rate of corporation tax in the UK for the relevant year. The differences are 
explained below:
2024 
£m
2023 
£m
Profit before tax
103.2
138.1
Profit before tax at the standard UK tax rate of 25% (2023: 22%)
25.8
30.4
Expenses not deductible for tax purposes
0.1
1.5
Provision for uncertain tax positions
(3.9)
-
Non-deductible amortisation
1.7
(0.4)
Share-based payments
0.1
0.1
Effect of different rates of subsidiaries operating in other jurisdictions
1.1
3.4
Effect of change in tax rate
-
(0.5)
Adjustments in respect of previous years
1.5
(9.8)
Total tax charge
26.4
24.7
A reconciliation between the statutory and adjusted tax charge is provided in the Glossary section on page 170.
The Directors have assessed the Group’s uncertain tax positions and have recorded a provision of £1.4m (2023: £5.3m). The provision 
for uncertain tax positions has been recognised under IAS 12, taking into account the guidance published in IFRIC 23.
9. DIVIDENDS
Equity dividends
2024
2023
Number of shares in issue at end of period (million)
112.1
119.1
Dividends paid in year (pence per share)
3.4
3.4
Dividends paid in year (£m)
3.9
4.1
Final dividends are recognised in the period in which they are approved. 
On 4 December the Board proposed a dividend of 3.4p per share, totalling an estimated £3.8m, in respect of the year ended 30 
September 2024, which subject to shareholder consent at the AGM, will be paid on 11 February 2025 to shareholders on the register at 
close of business on 17 January 2025.
A dividend of 3.4p per share totalling £3.9m in respect of the year ended 30 September 2023 was paid on 13 February 2024.
10. EARNINGS PER SHARE 
2024
2023
Profit attributable to owners of the parent (£m)
76.8
113.4
Weighted average number of shares in issue during the year
114,355,263
119,786,409
Dilution (number of shares)
696,450
763,756
Diluted weighted average number of shares in issue during the year
115,051,713
120,550,165
Basic earnings per share (p)
67.2
94.7
Diluted earnings per share (p)
66.8
94.1
Basic earnings per share are calculated using the weighted average number of Ordinary shares in issue during the year. Diluted earnings 
per share have been calculated by taking into account the dilutive effect of shares that would be issued on conversion into Ordinary 
shares of awards held under employee share schemes. 
A reconciliation between earnings per share and adjusted earnings per share is shown in the Glossary on page 171.

Financial Statement
147
Annual Report and Accounts 2024
11. PROPERTY, PLANT AND EQUIPMENT 
Land and 
buildings 
£m
Plant and 
machinery 
£m
Equipment, 
fixtures and 
fittings 
£m
Right-of-use 
lease assets 
£m
Total 
£m
Cost 
At 1 October 2022
5.7
13.3
2.9
73.1
95.0
Additions
0.8
1.2
-
0.7
2.7
Disposals
-
(0.3)
(0.1)
(6.2)
(6.6)
Exchange adjustments
(0.1)
(0.1)
(0.1)
(2.4)
(2.7)
At 30 September 2023
6.4
14.1
2.7
65.2
88.4
Additions
0.8
1.9
0.1
2.9
5.7
Disposals
-
-
-
(0.6)
(0.6)
Exchange adjustments
(0.2)
(0.2)
(0.1)
(2.0)
(2.5)
At 30 September 2024
7.0
15.8
2.7
65.5
91.0
Accumulated depreciation
At 1 October 2022
(4.0)
(9.1)
(1.9)
(27.0)
(42.0)
Charge for the year
(0.5)
(2.6)
(0.6)
(5.1)
(8.8)
Disposals
-
0.2
-
6.2
6.4
Impairment
(0.4)
-
-
(10.3)
(10.7)
Exchange adjustments
0.1
-
0.2
0.8
1.1
At 30 September 2023
(4.8)
(11.5)
(2.3)
(35.4)
(54.0)
Charge for the year
(0.2)
(2.3)
(0.1)
(3.9)
(6.5)
Disposals
-
-
-
0.5
0.5
Impairment
-
-
-
(0.2)
(0.2)
Exchange adjustments
0.1
0.2
-
1.7
2.0
At 30 September 2024
(4.9)
(13.6)
(2.4)
(37.3)
(58.2)
Net book value at 30 September 2024
2.1
2.2
0.3
28.2
32.8
Net book value at 30 September 2023
1.6
2.6
0.4
29.8
34.4
Net book value at 1 October 2022
1.7
4.2
1.0
46.1
53.0
Right-of-use assets relate to property leases. The impairment in 2023 of £10.7m related to a number of properties which became vacant 
during the year.
Depreciation is included within administration expenses in the consolidated income statement.

148
Future plc
12. INTANGIBLE ASSETS
Goodwill 
£m
Publishing 
rights 
£m
Brands 
£m
Customer 
relationships 
£m
Subscribers 
£m
Advertiser 
relationships 
£m
Other 
acquired  
intangibles 
£m
Other 
£m
Total 
£m
Cost 
At 1 October 2022
1,340.2
90.9
501.6
57.8
86.4
22.9
43.5
59.2
2,202.5
Additions through business combinations
29.2
-
10.5
7.4
-
-
2.0
-
49.1
Other additions
-
-
-
-
-
-
-
9.3
9.3
Exchange adjustments
(49.1)
(0.3)
(14.9)
(1.7)
(4.8)
(1.8)
(1.5)
(1.3)
(75.4)
At 30 September 2023
1,320.3
90.6
497.2
63.5
81.6
21.1
44.0
67.2
2,185.5
Other additions
-
-
-
-
-
-
-
11.1
11.1
Exchange adjustments
(45.7)
(0.2)
(13.0)
(1.5)
(4.2)
(1.6)
(1.2)
(1.1)
(68.5)
At 30 September 2024
1,274.6
90.4
484.2
62.0
77.4
19.5
42.8
77.2
2,128.1
Accumulated amortisation and impairment
At 01 October 2022
(270.6)
(29.9)
(63.1)
(22.7)
(17.1)
(3.0)
(33.1)
(47.2)
(486.7)
Charge for the year
-
(6.4)
(28.7)
(8.6)
(9.7)
(1.7)
(4.3)
(11.6)
(71.0)
Exchange adjustments
3.9
0.2
3.0
0.7
1.2
0.2
1.2
1.2
11.6
At 30 September 2023
(266.7)
(36.1)
(88.8)
(30.6)
(25.6)
(4.5)
(36.2)
(57.6)
(546.1)
Charge for the year
-
(5.9)
(32.3)
(13.4)
(9.3)
(1.6)
(4.2)
(10.4)
(77.1)
Impairment¹
-
(0.5)
(4.0)
-
-
-
-
-
(4.5)
Exchange adjustments
3.8
0.3
3.9
1.0
1.8
0.3
1.0
1.2
13.3
At 30 September 2024
(262.9)
(42.2)
(121.2)
(43.0)
(33.1)
(5.8)
(39.4)
(66.8)
(614.4)
Net book value at 30 September 2024
1,011.7
48.2
363.0
19.0
44.3
13.7
3.4
10.4
1,513.7
Net book value at 30 September 2023
1,053.6
54.5
408.4
32.9
56.0
16.6
7.8
9.6
1,639.4
Net book value at 1 October 2022
1,069.6
61.0
438.5
35.1
69.3
19.9
10.4
12.0
1,715.8
Useful economic lives
5-15  
years
3-20 
years
8-10 
 years
7-11 
years
9-15 
years
3-10 
years
2  
years
¹  The impairment during FY 2024 primarily relates to the closure of the iMore brand, see note 5.
The amortisation charge for the year includes £11.0m accelerated amortisation of the Look After My Bills (‘LAMB’) brand and customer 
lists, arising from the Go.Compare acquisition. The useful economic lives of the LAMB  assets were reduced during the year, with the 
revised lives ending on 30 September 2024, following the cessation of active management of the business, which by 30 September 2024 
was closed.
Acquired intangibles are amortised over their estimated economic lives, typically ranging between three and twenty years. See accounting 
policy on page 137 for further details. The other acquired intangibles category in the table above includes assets relating to customer lists, 
content and websites.
Included within the summary of acquired intangible assets above are the following individually material assets:
- GoCo brand acquired in February 2021, with a net book value (‘NBV’) at 30 September 2024 of £216.2m, a useful economic life (‘UEL’) of 
20 years and remaining amortisation period of 16.5 years (30 September 2023: £229.2m, a useful economic life (‘UEL’) of 20 years and 
remaining amortisation period of 17.5 years);
- Publishing rights relating to TV Weekly magazines, acquired as part of the TI Media acquisition in April 2020 with a net book value (‘NBV’) 
at 30 September 2024 of £19.4m with a UEL of 15 years and remaining amortisation period of 10.5 years (30 September 2023: £21.2m 
with a UEL of 15 years and remaining amortisation period of 11.5 years);
- Dennis Brand acquired in October 2021, with a net book value (‘NBV’) at 30 September 2024 of £23.3m, a useful economic life (‘UEL’) 
of 20 years and remaining amortisation period of 17 years (30 September 2023: £24.6m, a useful economic life (‘UEL’) of 20 years and 
remaining amortisation period of 18 years);
- Dennis subscriber relationships acquired in October 2021, with a net book value (‘NBV’) at 30 September 2024 of £22.3m, a useful 
economic life (‘UEL’) of 11 years and remaining amortisation period of 8 years (30 September 2023: £25.0m, a useful economic life (‘UEL’) 
of 11 years and remaining amortisation period of 9 years);
- The Week US brand acquired in October 2021, with a net book value (‘NBV’) at 30 September 2024 of £30.2m, a useful economic life 

Financial Statement
149
Annual Report and Accounts 2024
(‘UEL’) of 20 years and remaining amortisation period of 17 years (30 September 2023: £34.9m, a useful economic life (‘UEL’) of 20 years 
and remaining amortisation period of 18 years);
- The Week US subscriber relationships acquired in October 2021, with a net book value (‘NBV’) at 30 September 2024 of £11.1m, a useful 
economic life (‘UEL’) of 7 years and remaining amortisation period of 4 years (30 September 2023: £15.1m, a useful economic life (‘UEL’) of 
7 years and remaining amortisation period of 5 years);
- Kiplinger brand acquired in October 2021, with a net book value (‘NBV’) at 30 September 2024 of £19.8m, a useful economic life (‘UEL’) 
of 20 years and remaining amortisation period of 17 years (30 September 2023: £22.9m, a useful economic life (‘UEL’) of 20 years and 
remaining amortisation period of 18 years);
- Kiplinger subscriber relationships acquired in October 2021, with a net book value (‘NBV’) at 30 September 2024 of £7.3m, a useful 
economic life (‘UEL’) of 7 years and remaining amortisation period of 4 years (30 September 2023: £9.9m, a useful economic life (‘UEL’) of 
7 years and remaining amortisation period of 5 years);
- Who What Wear brand acquired in June 2022, with a net book value (‘NBV’) at 30 September 2024 of £26.2m, a useful economic life 
(‘UEL’) of 15 years and remaining amortisation period of 12.75 years (30 September 2023: £31.0m, a useful economic life (‘UEL’) of 15 
years and remaining amortisation period of 13.75 years); and
- Who What Wear Advertising relationships acquired in June 2022, with a net book value (‘NBV’) at 30 September 2024 of £9.2m, a useful 
economic life (‘UEL’) of 13 years and remaining amortisation of 10.75 years (30 September 2023 of £11.0m, a useful economic life (‘UEL’) 
of 13 years and remaining amortisation of 11.75 years).
Any residual amount arising as a result of the purchase consideration being in excess of the value of acquired assets is recorded as 
goodwill. Goodwill is not amortised under IFRS, but is subject to impairment testing at least annually or more frequently on the occurrence 
of some triggering event. Goodwill is recorded and tested for impairment on a territory by territory basis. Other intangibles relate to 
capitalised software costs and website development costs which are internally generated. 
Additions through business combinations totalling £49.1m in the prior year related to the acquisition of ActualTech LLC, a provider of 
content marketing solutions for B2B marketers, and Gardening Know How, a specialist interest site for gardening based in the US.
The Group conducted an impairment review of its intangible assets, resulting in the recognition of a £4.0m impairment in the UK and a 
£0.5m  impairment in the US. At 30 September 2024 the fair value of the individual assets impaired was nil.
The Group performed its impairment testing as of 31 July 2024. An assessment was made to identify any indicators of impairment during 
the remaining two months of the year to 30 September 2024, with no indicators identified. No reasonably possible change in assumptions 
would result in an impairment.
Amortisation is included within net operating expenses in the consolidated income statement.
Impairment assessments for goodwill
A goodwill impairment review for the group CGUs was conducted on 31 July 2024. The assumptions used in this review were based on 
information available as of that date.
The net book value of goodwill at 30 September 2024 consists of £603.0m (2023: £603.0m) relating to the UK, £396.6m (2023: £438.9m) 
relating to the US and £12.1m (2023: £11.7m) relating to Australia. The basis for calculating recoverable amounts is described in the 
accounting policies on page 138.
Trends in the economic and financial environment, competition and regulatory authorities’ decisions, or changes in competitor behaviour 
in response to the economic environment may affect the estimate of recoverable amounts, as will unforeseen changes in the political, 
economic or legal systems of some countries.
As detailed in the accounting policies on page 138 the UK, US and Australian sectors are considered to be the smallest group of cash 
generating units (‘CGU’) which independently generate cashflows and at which goodwill is monitored, so impairment testing has been 
performed at this level. Goodwill cannot be monitored at a lower level than the operating segment level and although Australia is not 
disclosed as a reportable segment (as outlined in Note 1 it is aggregated with the UK), this is only because it represents less than 10% of the 
Group’s results (and therefore is not required to be reported separately under IFRS 8 Operating segments).

150
Future plc
Other assumptions that influence estimated recoverable amounts are set out below:
2024
UK
US
AUS
Basis of recoverable amount Source used
Value in use Three-year 
plans Discounted cash 
flow
Value in use Three-year plans 
Discounted cash flow
Value in use Three-year 
plans Discounted cash flow
Growth rate to perpetuity1
1.70%
2.10%
2.20%
Adjusted EBITDA margins2 
19.7% to 22.1%
45.15% to 47.1%
35.2% to 40.8%
Post-tax discount rate
10.1%
10.0%
11.7%
Pre-tax discount rate
13.2%
13.2%
18.1%
1   Growth rate assumptions are based off growth rate forecasts as at 31 July 2024.
2  Note that EBITDA margins are after intra-group adjustments for management fees and licence charges. See reconciliation between adjusted EBITDA and operating profit in the Glossary 
section on page 170.
2023
UK
US
AUS
Basis of recoverable amount Source used
Value in use Three-year 
plans Discounted cash 
flow
Value in use Three-year plans 
Discounted cash flow
Value in use Three-year plans 
Discounted cash flow
Growth rate to perpetuity
2.0%
2.3%
2.2%
Adjusted EBITDA margins* 
30.2% to 37.9%
24.4% to 26.1%
30.0% to 32.3%
Post-tax discount rate
9.1%
9.9%
10.1%
Pre-tax discount rate
11.7%
12.9%
16.4%
*  Note that EBITDA margins are after intra-group adjustments for management fees and licence charges. See reconciliation between adjusted EBITDA and operating profit in the Glossary 
section on page 170.
Management has determined the values assigned to each of the above key assumptions as follows:
Assumption
Approach used to determining values 
Growth rate into perpetuity
This is the growth rate used to extrapolate cash flows beyond the period of the three-year plan to five years. The rates are consistent 
with forecast GDP growth for the relevant jurisdictions and are supported by the Group's long term average annual growth rate.
Adjusted EBITDA  
margins assumed
Adjusted EBITDA margin is based on budgeted and forecast margins from the Group’s three-year plan (based on past performance 
and management’s expectations for the future), adjusted to include intra-group management and licence charges.
Post-tax discount rate
Reflects risks relevant to each CGU and the country in which they operate.
Pre-tax discount rate
The post-tax discount rate adjusted for the impact of tax.
Adjusted EBITDA has been used in the value in use calculation as it best reflects the cash profits generated by the CGUs. Adjustment has 
been made for other items, such as lease expenses, which are not included within EBITDA following the adoption of IFRS 16 in prior years. A 
reconciliation between adjusted EBITDA and adjusted operating profit has been included in the Glossary on page 170.
13. INVESTMENTS IN GROUP UNDERTAKINGS
Company
 
2024 
£m
  
2023 
£m
Shares in Group undertakings
At 1 October
1,311.1
1,273.5
Additions
55.7
37.6
At 30 September
1,366.8
1,311.1
Additions of £55.7m include a £47.4m (2023: £30.0m) capitalisation of amounts owed to the Company by other Group companies. 
The remaining additions of £8.3m (2023: £7.6m) represents the fair value of share-based compensation awards granted to employees of 
subsidiary undertakings of Future Holdings 2002 Limited.
The Directors believe that the carrying values of the investments are supported by their underlying assets. An impairment assessment has 
been undertaken, with no impairment of investments required.

Financial Statement
151
Annual Report and Accounts 2024
14. DEFERRED TAX
The following are the major deferred tax assets and liabilities recognised by the Group, and the movements thereon, during the current and prior years.
Intangible 
assets 
£m
Share-based 
payments 
£m
Temporary 
differences 
£m
Depreciation vs 
tax allowances 
£m
Tax losses 
£m
Total 
£m
At 1 October 2022
(142.1)
2.0
2.1
5.4
2.4
(130.2)
Acquisitions
0.9
-
-
(0.2)
-
0.7
Credited/(charged) to income statement 
9.2
(0.8)
13.5
(0.5)
(1.8)
19.6
Credited to equity
-
0.6
(1.5)
-
-
(0.9)
Exchange adjustment
3.7
(0.1)
0.1
-
(0.1)
3.6
At 30 September 2023
(128.3)
1.7
14.2
4.7
0.5
(107.2)
Acquisitions 
(0.2)
-
-
(0.1)
-
(0.3)
Credited/(charged) to income statement 
9.3
1.4
1.5
(0.2)
(0.5)
11.5
Charged to equity
-
0.1
1.5
-
-
1.6
Exchange adjustment
2.5
-
(1.5)
(0.1)
-
0.9
At 30 September 2024
(116.7)
3.2
15.7
4.3
-
(93.5)
Of the temporary differences,  £11.6m relates to US interest (2023: nil). Certain deferred tax assets and liabilities will reverse within 12 
months of the year end. The following sets out the expected reversal profile: 
Intangible 
assets 
£m
Share-based 
payments 
£m
Temporary 
differences 
£m
Depreciation vs 
tax allowances 
£m
Tax losses 
£m
Total 
£m
Within one year
(13.0)
1.1
3.3
0.8
-
(7.8)
More than one year
(103.7)
2.1
12.4
3.5
-
(85.7)
At 30 September 2024
(116.7)
3.2
15.7
4.3
-
(93.5)
As at 30 September 2024 the Group has unrecognised capital losses totalling £13.8m (2023: £13.8m) and unrecognised unutilised non-
trade loan relationship deficits totalling £1.2m (2023: £1.2m). These all arise in the UK.
Deferred tax assets have been recognised in respect of tax losses and other temporary differences where it is probable that these assets 
will be recovered.
No deferred tax is recognised on the unremitted earnings of overseas subsidiaries as any remitted earnings would not give rise to a tax 
liability in the foreseeable future. See note 8 for the impact of any changes in tax rates compared to the previous accounting period which 
have been substantively enacted and have impacted the measurement of deferred tax balances.
The Company has no unprovided deferred tax assets or liabilities at 30 September 2024 (2023: £nil).
15. TRADE AND OTHER RECEIVABLES
Group 
2024 
£m
Company 
2024 
£m
Group 
2023 
£m
Company 
2023 
£m
Non-current assets:
Amounts owed by Group undertakings 
-
84.6
-
164.8
Current assets:
Trade receivables
74.6
-
79.9
-
Allowance for impairment of trade receivables
(8.6)
-
(4.5)
-
Trade receivables net
66.0
-
75.4
-
Amounts owed by Group undertakings
-
5.6
-
2.9
Other receivables
5.6
-
6.7
-
Prepayments
19.7
-
18.7
-
Accrued income
24.0
-
22.7
-
Total
115.3
90.2
123.5
167.7
The Directors consider that the carrying amount of trade and other receivables approximates their fair value. Trade 
receivables are presented net of magazine returns provision of £42.5m (2023: £51.5m).

152
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The Group applies the simplified approach to recognise lifetime credit losses for trade receivables. The movement in the 
Group allowance for impairment of trade receivables during the year is as follows:
Provision
Group 
2024 
£m
Group 
2023 
£m
At 1 October
4.5
7.1
Impairment losses recognised on trade receivables:
Provided for in the year
6.5
-
Receivables written off during the year
(1.7)
(2.3)
Foreign exchange movement
(0.7)
(0.3)
At 30 September
8.6
4.5
Trade receivables are written off to administration expenses where there is not a reasonable expectation of recovery. 
The primary indicator that there is not reasonable expectation of recovery would be a customer’s liquidation but there 
are also instances where legal proceedings and/or debt recovery have not succeeded. Receivables written off during the 
year included amounts provided for in full on prior acquisitions.
The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected 
loss allowance for all trade receivables. To measure the expected credit losses trade receivables are grouped by trading 
subsidiaries. The expected losses are based on historical credit losses for the 24 months in the period to 30 September 2024. 
Additionally, in 2024 we have increased the provision to account for a £2.0m (2023: nil) specific provision relating to a 
US magazine distributor, which has suspended payments pending their refinancing, and a £2.0m increase (2023: £1.2m 
reduction) in the provision, relating to aged receivables in the US and UK advertising sector.
The expected loss rate and the related allowance for impairment of trade receivables is split by ageing category as follows:
2024
Current
0-30 days
31-60 days
61-90 days
90+ days
Total
Gross carrying amount of trade receivables (£m)
58.4
6.0
2.5
2.8
4.9
74.6
Allowance for impairment of trade receivables 
(£m)
2.5
0.7
0.6
1.6
3.2
8.6
Expected loss rate
2.4%
7.4%
18.2%
80.0%
100.0%
2023
Current
0-30 days
31-60 days
61-90 days
90+ days
Total
Gross carrying amount of trade receivables (£m)
66.8
4.5
2.4
1.6
4.6
79.9
Allowance for impairment of trade receivables 
(£m)
0.5
0.6
1.4
0.4
1.6
4.5
Expected loss rate
0.7%
14.6%
60.9%
23.5%
44.4%

Financial Statement
153
Annual Report and Accounts 2024
Credit risk 
Credit checks are required for both new and existing accounts where trading exceeds a risk based de minimis threshold. Default credit 
terms range between 30 and 60 days depending on the geography and revenue stream but can be extended for commercial reasons. 
Credit Risk management will take the final decision on customer credit and extension credit terms after considering the following factors; 
trading history to date, credit status of the customer, deal profitability and any other relevant commercial factors. 
The maximum exposure to credit risk at the reporting date is the carrying value of each class of receivable mentioned above. The Group 
does not hold any collateral as security for trade receivables.
All the Company’s receivables are with Group undertakings. Amounts due from Group undertakings are stated at amortised cost including a 
provision for expected credit losses. For the purpose of impairment assessment, amounts due from group undertakings are considered low 
credit risk and therefore, the Company measures the provision at an amount equal to 12-month expected credit losses. Impairment provision 
is not material to the financial statements. The subsidiary is covered by the Group’s liquidity arrangements hence the probability of default is 
insignificant. Interest on £75.3m (2023: £125.3m) of the amounts owed by Group undertakings has been charged at the Secured Overnight 
Financing Rate (‘SOFR’) plus 2%. The balance of amounts owed by Group undertakings is interest-free without any terms for repayment and 
so are repayable on demand.
16. CASH AND CASH EQUIVALENTS
Cash and cash equivalents include the following for the purposes of the cash flow statements:
Group 
2024 
£m
Company 
2024 
£m
Group 
2023 
£m
Company 
2023 
£m
Cash and cash equivalents
39.7
0.2
60.3
0.8
The decrease in cash is principally due to £93.0m of debt repayments as well as the share buyback programme with a cash spend of £63.1m in 
the year (see notes  22 and 23 for further detail).
The Group has a number of authorised counterparties with whom cash balances are held in the countries in which the Group operates. Credit risk 
is minimised by considering the credit standing of all potential counterparties before selecting them by the use of external credit ratings. Over 
99.9% of the Group’s cash and cash equivalent balance was held with counterparties with a minimum S&P credit rating of A-. The Group monitors 
the exposure, credit rating and outlook of all financial counterparties on a regular basis.
17. TRADE AND OTHER PAYABLES
Group 
2024 
£m
Company 
2024 
£m
Group 
2023 
£m
Company 
2023 
£m
Current liabilities
Trade payables
20.6
-
26.0
-
Amounts owed to Group undertakings
-
-
-
31.0
Other taxation and social security
4.4
-
8.7
-
Global sales tax
11.3
-
6.1
-
Other payables
14.8
0.2
12.4
0.2
Accruals
70.6
8.8
75.2
8.1
Total current liabilities
121.7
9.0
128.4
39.3
Non-current liabilities
Amounts owed to Group undertakings
-
202.1
-
25.1
Total
121.7
211.1
128.4
64.4
Trade payables and accruals principally comprise amounts outstanding for trade purchases and ongoing costs. The Group has financial risk 
management policies in place to ensure all payables are paid within the agreed credit terms. 
The Directors consider that the carrying amount of trade payables approximates to their fair value. 

154
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18. FINANCIAL LIABILITIES – INTEREST-BEARING LOANS AND BORROWINGS
 
Interest rate at 
30 September 2024
 
Interest rate at 
30 September 
2023
Group 
2024 
£m
Company 
2024 
£m
Group 
2023 
£m
Company 
2023 
£m
Export development guarantee term 
facility
6.39%
7.04%
276.2
276.2
295.2
295.2
US dollar revolving loan
-
7.43%
-
-
81.8
81.8
AUS dollar revolving loan
-
6.06%
-
-
10.5
-
Total
276.2
276.2
387.5
377.0
 
Interest rate at 
30 September 2024
 
Interest rate at 
30 September 
2023
Group 
2024 
£m
Company 
2024 
£m
Group 
2023 
£m
Company 
2023 
£m
Export development guarantee term 
facility
6.39%
-
20.0
20.0
-
-
Total
20.0
20.0
-
-
The interest-bearing liabilities are repayable as follows:
Group 
2024 
£m
Company 
2024 
£m
Group 
2023 
£m
Company 
2023 
£m
Within one year
20.0
20.0
-
-
Between one and two years
130.0
130.0
20.0
20
Between two and five years
146.2
146.2
367.5
357.0
Total
296.2
296.2
387.5
377.0
In both the Group and Company tables interest bearing loans are shown net of unamortised issue costs which amounted to £3.9m (2023: £7.7m). 
Following a review of its committed facilities and expected utilisation the Group reduced the commitments on its Revolving Credit Facility 
(‘RCF’) from £500.0m to £350.0m on 16 February 2024 and on its Export Development Guarantee (‘EDG’) term facility from £400.0m 
to £300.0m on 29 February 2024. At 30 September 2024, 53.8% (£350.0m of £650.0m) of the Group’s facilities remained undrawn (30 
September 2023: 56.1% (£504.8m of £900.0m) undrawn).
All material companies in the Group are guarantors to the facilities and the availability of the facilities is subject to certain covenants.
The RCF has a variable interest margin payable that is linked to a ratchet mechanism, subject to a minimum margin, as the Group’s leverage 
covenant changes. This margin ranges between between 1.75% and 3.00%.  The EDG term facility has a fixed margin of 2.0%.
The key covenants for all facilities are set out in the glossary section on page 172.
The Group had drawn down £nil on its interest-bearing overdraft at 30 September 2024 (30 September 2023: £nil).
19. OTHER FINANCIAL LIABILITY
Group 
2024
£m
Company 
2024
£m
Group 
2023
£m
Company 
2023
£m
Other financial liability
12.2
12.2
-
-
The other financial liability relates to an obligation at 30 September 2024 for the Group to purchase own shares under the terms of its 
buyback agreement. The share buyback concluded on 21 October 2024.

Financial Statement
155
Annual Report and Accounts 2024
20. PROVISIONS
Property 
£m
Other 
£m
Total 
£m
At 1 October 2022
9.1
12.3
21.4
Charged/(released) in the year
0.3
(1.0)
(0.7)
Utilised in the year
(2.7)
(8.9)
(11.6)
Foreign exchange movement
-
(1.9)
(1.9)
At 30 September 2023
6.7
0.5
7.2
Charged in the year
1.2
0.4
1.6
Utilised in the year
(3.4)
(0.7)
(4.1)
At 30 September 2024
4.5
0.2
4.7
The provision for property relates to dilapidations and obligations under short leasehold agreements on vacant property. The majority of the 
vacant property provision is expected to be utilised over the next three years.
Provisions for the Company were £nil (2023: £nil). 
21. OTHER NON-CURRENT LIABILITIES
Group 
2024 
£m
Group 
2023 
£m
Lease liability due in more than one year
29.8
35.5
See note 22 for an analysis of the timings of contractual undiscounted cash flows (including interest) for lease liabilities.
22. FINANCIAL INSTRUMENTS 
The Group applies IFRS 9 Financial Instruments. For the Group’s financial assets and liabilities, the following table shows the measurement 
categories under IFRS 9:
Financial asset/liability
IFRS 9 classification
Cash and cash equivalents
Amortised cost
Trade and other receivables
Amortised cost
Interest-bearing loans and borrowings
Amortised cost
Lease liabilities
Amortised cost
Other financial liability
Amortised cost
Contingent consideration
Fair value
Derivative financial instruments
Fair value
There has not been a significant impact on the carrying amounts of assets held. The carrying value of financial instruments measured at 
amortised cost approximates their fair value.
Financial instruments by category
The Group has exposure to changes in cash flows due to changes in interest rates. To manage this risk, the Group entered into floating-to-
fixed interest rate swaps in 2023 to hedge a proportion of its floating rate exposure to fixed rates. The debt has similar critical terms to the 
floating leg of swaps that form part of the cash flow hedges, such as the reference rate, reset dates, notional amounts, payment dates and 
maturities. The full fair value of a hedging derivative is classified as a non-current asset or liability if the remaining maturity of the hedged 
item is more than 12 months and as a current asset or liability, if the maturity of the hedged item is less than 12 months.
There was no ineffectiveness to be recorded from the use of interest rate swaps. The Group did not enter into any netting arrangements.

156
Future plc
The following table presents the Group’s financial assets and liabilities that are measured at fair value at 30 September 2024:
Financial asset
Level 2 
Fair value 
£m
Asset
Financial asset - derivatives
1.4
Liabilities
Financial liability - derivatives
(1.4)
Fair values
IFRS 13 Fair Value Measurement requires that the classification of financial instruments at fair value be determined by reference to the 
source of inputs used to derive the fair value. The classification uses the following three-level hierarchy:
Level 1:	 Quoted prices (unadjusted) in active markets for identical assets or liabilities;
Level 2:	 Other techniques for which all inputs, which have a significant effect on the recorded fair value, are observable, either directly or 
indirectly; and
Level 3:	 Techniques which use inputs, which have a significant effect on the recorded fair value, that are not based on observable market data.
There have been no transfers between levels during the year to 30 September 2024 (30 September 2023: none).
Contingent consideration
At 30 September 2024 there was no contingent consideration payable. At 30 September 2023 contingent consideration of £8.2m 
($10.0m) related to the acquisition of ActualTech, LLC, which was paid in full on 31 January 2024 (being £7.9m after the impact of foreign 
exchange on settlement).
The Group’s financial assets and financial liabilities are set out below:
2024
Group
Note
Amortised 
cost 
£m
Fair value through profit 
and loss 
£m
Total carrying 
value 
£m
Total fair 
value 
£m
Financial asset - derivative
-
1.4
1.4
1.4
Finance lease receivable
2.0
-
2.0
2.0
Trade receivables net
15
66.0
-
66.0
66.0
Other receivables
15
5.6
-
5.6
5.6
Cash and cash equivalents
16
39.7
-
39.7
39.7
Total financial assets
113.3
1.4
114.7
114.7
Trade payables
17
(20.6)
-
(20.6)
(20.6)
Other liabilities
17
(101.1)
-
(101.1)
(101.1)
Financial liabilities - derivative
-
(1.4)
(1.4)
(1.4)
Other financial liability
19
(12.2)
-
(12.2)
(12.2)
Current and non-current borrowings
(296.2)
-
(296.2)
(296.2)
Lease liabilities
(38.2)
-
(38.2)
(38.2)
Total financial liabilities
(468.3)
(1.4)
(469.7)
(469.7)
2023
Group
Note
Amortised 
cost 
£m
Fair value through profit 
and loss 
£m
Total carrying 
value 
£m
Total fair 
value 
£m
Financial asset - derivatives
-
6.0
6.0
6.0
Finance lease receivable
3.3
-
3.3
3.3
Trade receivables net
15
75.4
-
75.4
75.4
Other receivables
15
6.7
-
6.7
6.7
Cash and cash equivalents
16
60.3
-
60.3
60.3
Total financial assets
145.7
6.0
151.7
151.7
Trade payables
17
(26.0)
-
(26.0)
(26.0)
Other liabilities
17
(93.7)
-
(93.7)
(93.7)
Financial liabilities - derivatives
18
-
(0.1)
(0.1)
(0.1)
Contingent consideration
-
(8.2)
(8.2)
(8.2)
Non-current borrowings
(395.2)
-
(395.2)
(395.2)
Lease liabilities
21
(44.8)
-
(44.8)
(44.8)
Total financial liabilities
(559.7)
(8.3)
(568.0)
(568.0)

Financial Statement
157
Annual Report and Accounts 2024
The fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market 
participants at the measurement date. If an active market exists, the market price is applied. If an active market does not exist a discounted 
cash flow or generally accepted estimation and valuation technique based on market conditions at the balance sheet date is used to 
calculate an estimated value.
The valuation technique used to measure the fair value of the derivatives is discounted cash flows.
The Group uses financial instruments where appropriate to raise funding for its operations and to manage the financial risks arising from 
those operations. The agreements governing the principal instruments entered into were approved by the Board.
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern, provide returns and 
benefits for shareholders.
The principal financing and treasury exposures faced by the Group arise from foreign currencies, working capital management, the 
financing of capital expenditure and acquisitions, the management of interest rates on the Group’s debt, the investment of surplus cash 
and the management of the Group’s debt facilities. The Group manages all of these exposures with an objective of remaining within 
covenant ratios agreed with the Group’s banks, and the Group has been in compliance with its covenants during the year. These ratios are 
disclosed in the Glossary on page 172.
Currency and interest rate profile
The currency and interest rate profile of the Group’s financial assets and liabilities is shown below:
Financial assets
Financial liabilities
Floating 
rate 
£m
Fixed rate 
£m
Non-interest 
bearing 
£m
Total 
£m
Floating 
rate 
£m
Fixed rate 
£m
Non-interest 
bearing 
£m
Total 
£m
Net financial 
(liabilities)/ assets 
£m
At 30 September 
2024
Currency:
Sterling
31.1
1.4
21.0
53.5
(300.0)
(1.4)
(138.8)
(440.2)
(386.7)
US Dollar
6.4
-
45.4
51.8
-
-
(9.7)
(9.7)
42.1
Euro
0.9
-
2.4
3.3
-
-
(5.9)
(5.9)
(2.6)
AUS Dollar
1.0
-
1.2
2.2
-
-
(0.1)
(0.1)
2.1
Other
0.3
-
3.6
3.9
-
-
(1.1)
(1.1)
2.8
Total
39.7
1.4
73.6
114.7
(300.0)
(1.4)
(155.6)
(457.0)
(342.3)
At 30 September 
2023
Currency:
Sterling
41.6
6.0
18.5
66.1
(300.0)
(0.1)
(125.8)
(425.9)
(359.8)
US Dollar
13.7
-
54.1
67.8
(84.4)
-
(39.6)
(124.0)
(56.2)
Euro
2.9
-
4.1
7.0
-
-
(4.5)
(4.5)
2.5
AUS Dollar
1.8
-
1.0
2.8
(10.8)
-
(2.6)
(13.4)
(10.6)
Other
0.3
-
7.7
8.0
-
-
(0.2)
(0.2)
7.8
Total
60.3
6.0
85.4
151.7
(395.2)
(0.1)
(172.7)
(568.0)
(416.3)
In the tables above, total financial liabilities are shown gross of unamortised costs which amounted to £3.8m (2023: £7.7m).
Interest rate risk
Details of the interest rates on borrowings as at 30 September 2024 are set out in note 18. 
At 30 September 2024 the Group had £39.7m (2023: £60.3m) of interest-bearing assets. The Group is also exposed to interest rate risk 
as it borrows funds at floating interest rates through its bank facilities. Borrowings issued at variable rates expose the Group to cash flow 
interest rate risk. The Group evaluates its risk appetite towards interest rate risks regularly and during 2023 undertook hedging activities to 
manage interest rate risk in relation to its debt facilities, further details are provided below.
The Group’s exposure to interest rates on financial assets and financial liabilities is detailed in the liquidity risk section of this note.
For the year ended 30 September 2024, if interest rates on net debt had been on average 1.0% higher/lower, throughout the year, with all 
other variables held constant, the post-tax profit would have decreased/increased by £0.1m (2023: £1.9m).  There would be no impact on 
equity excluding retained earnings.
Derivatives designated as cash flow hedges
The Group has entered into interest rate swap agreements which swap the interest profile a notional £300.0m (2023: £300.0m) on the 
Group’s EDG term facility to mitigate the risk of fluctuations in interest rates whereby it receives a variable interest rate based on SONIA 

158
Future plc
and pays fixed rates of between 3.720% and 4.987%.  At the inception of designated hedging relationships, the Group documents the risk 
management objectives and strategy for undertaking the hedge and documents the economic relationship between the hedge item and 
hedging instrument.
Fair value and cash flow hedge effectiveness
There is an economic relationship between the hedged items and the hedging instruments as the terms of the interest rate match 
the notional amount and expected payment date of the hedged items. The Group has established a hedge ratio of 1:1 for the hedging 
relationships as the underlying risk of the instruments are identical to the hedged risk components. To test the hedge effectiveness, the 
Group compares the changes in the fair value of the hedging instruments against the changes in fair value of the hedged items attributable 
to the hedged risks.
The impact of the hedging instruments and hedged items on the statement of financial position is as follows:
As at 30 September 2024
Notional 
amount 
£m
Carrying 
value 
£m
Line item in 
statement of 
financial 
position 
£m
Change in fair 
value used for 
measuring 
ineffectiveness 
for the year 
£m
Hedged item
Change in 
fair value 
of hedged 
item 
£m
Cash flow hedge
Interest rate swaps
300.0
-
Derivative financial 
instruments
(5.9)
EDG facility
5.9
The impact of the hedging instruments in the consolidated income statement and other comprehensive income (OCI) is as follows:
As at 30 September 2024
Total hedging 
gain/(loss) 
recognised in OCI 
£m
Amount 
reclassified from 
OCI to profit or loss 
£m
Line item in 
the consolidated 
income statement
Accumulated value 
recognised in cash 
flow hedge reserve 
£m
Cash flow hedge
Interest rate swaps
(4.4)
(1.6)
Finance costs
-
Impact of hedging on equity:
Cash flow 
hedge reserve 
FY 2024 
£m
Cash flow 
hedge reserve 
FY 2023 
£m
As at 1 October
4.4
-
Change in fair value recognised in other comprehensive income
- Interest rate swaps
(4.3)
5.9
Reclassified to profit or loss as hedged item effects profit or loss
(1.6)
-
Deferred tax impact
1.5
(1.5)
As at 30 September
-
4.4
Foreign exchange risk
Some of the Group’s activities are carried out in countries outside the United Kingdom where transactions are carried out in that country’s 
own functional currency. Movements in exchange rates can therefore have a significant impact on the Group’s total cash flows, whilst the 
translation of the results, assets and liabilities of foreign operations into Sterling can have a significant effect on the Group’s reported 
profits and balance sheet. The main exposure is to movements in the US Dollar against Sterling.
The Group’s policy for managing exchange rate risk is summarised as follows:
Transaction exposure – the Group manages this by ensuring that transactions are denominated in the local functional currency of the 
operating units wherever possible. Where this is not possible the use of forward contracts to hedge exposure is considered, however the 
Group seeks to ensure that its balance sheet positions are naturally hedged wherever possible. The use of forward contracts (or any other 
derivative financial instrument) is subject to authorisation by the Board.

Financial Statement
159
Annual Report and Accounts 2024
It is estimated that, with all other variables held equal (in particular other exchange rates), a general change of 20 percent in the value of the 
US Dollar against Sterling would have had the following impact on the Group’s current year profit after tax and on retained earnings:
2024 currency risks expressed in 
USD/GBP 
£m
Reasonable shift
20%
Impact on profit after tax if USD strengthens against GBP
(4.2)
Impact on profit after tax if USD weakens against GBP
4.2
Impact on shareholders' funds if USD strengthens against GBP
78.8
Impact on shareholders' funds if USD weakens against GBP
(78.8)
2023 currency risks expressed in 
USD/GBP 
£m
Reasonable shift
20%
Impact on profit after tax if USD strengthens against GBP
(1.9)
Impact on profit after tax if USD weakens against GBP
1.9
Impact on shareholders' funds if USD strengthens against GBP
62.8
Impact on shareholders' funds if USD weakens against GBP
(62.8)
The profit after tax impact reflects the foreign exchange differences that could arise following the retranslation of balances denominated 
in currencies other than the functional currency of the entity to which they relate. The retained earnings impact reflects the currency 
translation differences that would arise directly within other comprehensive income upon retranslation of the Group’s US subsidiaries on 
consolidation. The method of estimation involves assessing the translation impact of the US dollar.
Liquidity risk
The Group funds the business largely from cash flows generated from operations and long-term debt. Details of the Group’s borrowings are 
disclosed in note 19.
The Group monitors and manages the cash for the Group and has maintained committed banking facilities as noted above to mitigate any 
liquidity risk it may face. If necessary, inter-company loans within the Group meet short-term cash needs. The following table shows the 
Group’s remaining contractual maturity for financial liabilities and derivative financial instruments. The table has been drawn up based 
on the undiscounted cash flows of financial liabilities based on the earliest date on which the Group is obliged to pay, including estimated 
interest payments but excluding amortisation of bank arrangement fees:   
30 September 2024
Less than 
one year 
£m
Between one 
and two years 
£m
Between two 
and five years 
£m
Between five 
and ten years 
£m
Over ten 
years 
£m
Total 
£m
Trade payables
(20.6)
-
-
-
-
(20.6)
Lease liabilities
(8.4)
(6.3)
(14.3)
(13.4)
(3.0)
(45.4)
Other financial liability
(12.2)
-
-
-
-
(12.2)
Other liabilities
(101.1)
-
-
-
-
(101.1)
Financial liabilites - derivatives
-
(1.4)
-
-
-
(1.4)
Borrowings
(39.1)
(67.0)
(247.3)
-
-
(353.4)
Total financial liabilities
(181.4)
(74.7)
(261.6)
(13.4)
(3.0)
(534.1)
30 September 2023
Less than 
one year 
£m
Between one 
and two years 
£m
Between two 
and five years 
£m
Between five 
and ten years 
£m
Over ten 
years 
£m
Total 
£m
Trade payables
(26.0)
-
-
-
-
(26.0)
Lease liabilities
(9.3)
(7.3)
(13.0)
(11.8)
(3.4)
(44.8)
Other liabilities
(89.9)
-
-
-
-
(89.9)
Contingent consideration
(8.2)
-
-
-
-
(8.2)
Financial liabilites - derivatives
-
-
(0.1)
-
-
(0.1)
Borrowings
(26.0)
(45.9)
(417.3)
-
-
(489.2)
Total financial liabilities
(159.4)
(53.2)
(430.4)
(11.8)
(3.4)
(658.2)

160
Future plc
23. ISSUED SHARE CAPITAL
Number of 
shares 
2024 
£m
Number of 
shares 
2023 
£m
Allotted, authorised, issued and fully paid Ordinary shares of 15p each
At 1 October
119,077,135
17.8
120,855,930
18.1
Share buyback
(6,992,733)
(1.0)
(1,784,349)
(0.3)
Share Incentive Plan matching shares
3,624
-
5,554
-
At 30 September
112,088,026
16.8
119,077,135
17.8
During the year, 3,624 Ordinary shares were issued under the Share Incentive Plan for a combined total cash commitment of £nil (2023: 
5,554 ordinary shares, total cash commitment of £nil).
During the year the Group undertook a further  share buyback programme, resulting in a reduction in share capital of 7.0m shares in the 
year (2023: 1.8m shares), at a nominal value of £1.0m and a total cost of £63.1m.
24. SHARE-BASED PAYMENTS
The income statement charge for the year for share-based payments (and related social security costs) was £9.2m (2023: £7.8m), of which 
£8.9 (2023: £7.8m) is included in ‘adjusting items’ in the income statement see page 170 for a reconciliation of adjusting items). This charge 
has been included within administration expenses.
These charges arise when employees are granted awards under the Group’s share option schemes, the Value Creation Plan (VCP), 
Performance Share Plan (PSP), Deferred Annual Bonus Scheme (DABS), Share Incentive Plan (SIP) or Employee Stock Purchase Plan 
(ESPP) and when employees are granted awards by the trustees of The Future plc Employee Benefit Trust (EBT). The charge equates to 
the fair value of the award and has been calculated using the Monte Carlo and Black-Scholes models, using the most appropriate model for 
each scheme. Assumptions have been made in these models for expected volatility, risk-free rates and dividend yields.
A reconciliation of movements in the number of options awarded under the PSP and DABS is shown below:
2024 
Number of 
options/awards
2023 
Number of 
options/awards
Outstanding at 1 October
1,392,757
1,193,033
Granted
2,164,670
653,640
Share awards exercised
(256,138)
(249,597)
Cancelled
(380,352)
(204,319)
Outstanding at 30 September
2,920,937
1,392,757
Exercisable at 30 September
536,076
430,196
The weighted average share price at the date of exercise of share options and other share incentive awards during the year was £8.313 
(2023: £14.380). A reconciliation of movements in the number of options awarded under the VCP is shown below:
2024 
Number of units
2023 
Number of units
Outstanding at 1 October
1,772,308
2,275,936
Granted
-
311,175
Cancelled
(695,992)
(814,803)
Outstanding at 30 September
1,076,316
1,772,308
The outstanding amount for FY 2024 relate to the second and third VCP tranches, following the lapse of the third tranche. A total of 
1,960,000 (2023: 2,940,000) units are available for issue, 980,000 units per tranche, leaving a headroom at 30 September 2024 of 
883,684 (2023: 1,167,692 units). Further details regarding the rules of the scheme can be found on page 163.

Financial Statement
161
Annual Report and Accounts 2024
For options outstanding under the PSP and DABS at 30 September the weighted average exercise prices and remaining contractual lives 
are as follows:
                                              Number of options/awards
                                         Weighted average remaining 
                                         contractual life in years
2024
2023
2024
2023
PSP
November 2018
51,537
273,032
-
-
May 2019
14,149
14,149
-
-
November 2019
100,709
100,709
-
-
February 2020
7,500
7,500
-
-
July 2020
10,000
10,000
-
-
February 2021
17,639
17,639
-
1
March 2021
1,250
2,500
-
1
May 2021
9,500
20,750
-
1
July 2022
1,805
1,805
1
2
September 2022
321,987
330,884
1
2
October 2022
13,000
13,000
-
1
December 2022
15,000
15,000
-
1
February 2023
30,000
309,821
1
2
April 2023
12,647
42,314
1
2
May 2023
79,545
138,018
2
3
October 2023
114,006
-
2
-
December 2023 (2 year)
699,426
-
1
-
December 2023 (3 year)
1,233,477
-
2
-
March 2024
66,106
-
2
-
May 2024
7,280
-
3
-
June 2024
1,910
-
2
-
July 2024
2,506
-
3
-
September 2024
36,465
-
3
-
DABS
November 2015
2,663
2,663
-
-
November 2019
-
12,155
-
-
November 2020
-
9,988
-
-
February 2022
19,993
19,993
-
1
December 2022
50,837
50,837
1
-
Total outstanding at 30 September
2,920,937
1,392,757
The weighted average exercise price for share options outstanding (as well as those granted, exercised or cancelled during the year) at 30 
September 2024 is £nil (2023: £nil).

162
Future plc
The fair value per share for grants made under the PSP during the year and the assumptions used in the calculation are as follows:
2024
PSP
PSP
PSP
PSP
PSP
PSP
PSP
PSP
PSP
PSP
PSP
PSP
PSP
Grant date
11 Oct 2023
31 Oct 2023 21 Dec 2023 21 Dec 2023
1 Mar 2024 18 Mar 2024 18 Mar 2024 17 May 2024
5 Jun 2024
11 Jul 2024 19 Sep 2024 19 Sep 2024 19 Sep 2024
Share price at grant date
£9.24
£8.85
£7.59
£7.59
£6.34
£5.99
£5.99
£10.24
£11.41
£11.03
£10.45
£10.45
£10.45
Exercise price
-
-
-
-
-
-
-
-
-
-
-
-
-
Vesting period (years)
3
2
2
3
3
2
3
3
2.5
3
1
2
3
Expected volatility ¹
31.84%
31.84%
31.84%
31.84%
31.84%
31.84%
31.84%
Option life (years) 
3
2
2
3
3
2
3
3
2.5
3
1
2
3
Expected life (years)
3
2
2
3
3
2
3
3
2.5
3
1
2
3
Risk-free rate
-
-
-
-
-
-
-
-
-
-
-
-
-
Dividend yield
-
-
-
-
-
-
-
-
-
-
-
-
-
Fair value ²,⁵
£9.24
£8.85
£7.59
£6.04
£5.42
£5.24
£5.24
£7.37
£7.45
£7.45
£10.45
£10.45
£10.45
Fair value – TSR element ³
-
-
-
£4.49
£4.49
£4.49
£4.49
£4.49
£4.49
£4.49
-
-
-
Fair value – non  
market-based element ⁴
£9.24
£8.85
£7.59
£7.59
£6.34
£5.99
£5.99
£10.24
£11.41
£11.03
£10.45
£10.45
£10.45
2023
PSP
PSP
PSP
Grant date
27 Feb 2023
3 Apr 2023
19 May 2023
Share price at grant date
£14.00
£11.18
£8.96
Exercise price
-
-
-
Vesting period (years)
3
3
3
Expected volatility ¹
Option life (years) 
3
3
3
Expected life (years)
3
3
3
Risk-free rate
-
-
-
Dividend yield
-
-
-
Fair value ²,⁵
£14.00
£11.18
£8.96
Fair value – TSR element ³
-
-
-
Fair value – EPS element ⁴
£14.00
£11.18
£8.96
Notes:
1.  The expected volatility is based on Future’s historical volatility, averaged over a period equal to the expected life, where possible.  
2. The Group has used the Black-Scholes model to value instruments with non-market-based performance criteria such as earnings per share. For instruments with market-based performance 
criteria, notably TSR and share price performance, the Group has used a Monte Carlo model to determine the fair value. 
3. 50% of PSP grants which have market-based performance criteria have been valued using a Monte Carlo model.
4. 50% of PSP grants which have non-market based performance criteria have been valued using a Black-Scholes model.
There were no new grants made for the VCP scheme during the FY 2024 year. For FY 2023, the fair value per share for grants made under 
the VCP during the year and the assumptions used in the calculation are as follows:
2023
VCP
VCP
VCP
VCP
VCP
VCP
VCP
VCP
Grant date
27 Feb 2023
27 Feb 2023
5 Dec 2022
5 Dec 2022
5 Dec 2022
3 Oct 2022
3 Oct 2022
3 Oct 2022
Market 
capitalisation at 
grant date
£1,692m
£1,692m
£1,722m
£1,722m
£1,722m
£1,640m
£1,640m
£1,640m
Hurdle
£1,903m
£1,903m
£1,903m
£1,903m
£1,903m
£1,903m
£1,903m
£1,903m
Vesting period 
(years) 
4
5
3
4
5
3
4
5
Expected 
volatility
58%
56%
60%
58%
56%
60%
58%
55%
Risk-free rate
3.68%
3.68%
3.25%
3.21%
3.18%
4.17%
4.16%
4.12%
Fair value
£6.42m
£7.31m
£4.99m
£7.50m
£7.73m
£5.26m
£7.28m
£7.50m

Financial Statement
163
Annual Report and Accounts 2024
Value Creation Plan (VCP)
The VCP was launched in FY 2021. The VCP comprised three equal tranches, based on performance measured over three periods, from 1 
October 2020 to: 30 September 2023; 30 September 2024; and 30 September 2025.
The plan is designed to align the interests of Future employees and shareholders, by incentivising the delivery of exceptional shareholder 
returns over the long-term. To the extent that performance exceeds the hurdle on a measurement date, participants share 3.33% of the 
shareholder value created above the hurdle, subject to an overall cap of £95m per tranche. Total units awarded are 980,000 per tranche, 
of which a small pool is reserved for future hires and promotions. Units vest based on value created in terms of £ TSR, being the growth in 
Future’s market capitalisation plus net equity cash flows to shareholders (i.e. dividends plus share buybacks, less share issues), over and 
above a hurdle rate of return of 10% per annum.
Future’s starting market capitalisation is based on the spot closing price of a share on 30 September 2020 of £19.42. Value created at each 
measurement date will be calculated with reference to the average closing return index over the three months ending on that date. To the 
extent that performance does not exceed the hurdle on a measurement date, the relevant tranche will lapse in full, immediately. There will 
be no re-testing allowed. Tranche 1 has lapsed in full.
Grants were made under the VCP in April 2021, June 2021, January 2022, February 2022, May 2022, July 2022, October 2022, December 
2022 and February 2023.
The remaining contractual life of the VCP is 1 year and the exercise price is nil.
Performance Share Plan (PSP)
The PSP is a share-based incentive scheme open to the Executive Directors and certain other key employees and ‘rising stars’, usually 
based on a percentage of the participant’s salary. Awards under this scheme are subject to stretching performance criteria measured 
against a combination of Adjusted Diluted Earnings Per Share (“EPS”), and Total Shareholder Return (”TSR”) (in prior years, share price) 
performance, depending on the date of grant. Unless the Remuneration Committee decides otherwise at the date of grant, awards will vest 
three years after the date of grant subject to the participant’s continued employment within the Group and achievement of the following 
performance criteria.
Performance criteria in respect of awards granted during the year ended 30 September 2020:
Performance metrics are weighted 50% on the Group’s adjusted EPS and 50% on the Company’s TSR. The threshold entry point of 25% 
vesting for the EPS element requires a 7% CAGR, with 100% vesting at 16% CAGR. The threshold entry point of 25% vesting for the TSR 
element requires 6% CAGR, with 100% vesting at 15% CAGR. Vesting will be on a straight line basis between the threshold and maximum 
for both elements.
Performance criteria in respect of awards granted during the year ended 30 September 2021:
Performance metrics are weighted 50% on the Group’s adjusted EPS and 50% on the Company’s TSR. The threshold entry point of 25% 
vesting for the EPS element requires a 7% CAGR, with 100% vesting at 23% CAGR. The threshold entry point of 25% vesting for the TSR 
element requires 6% CAGR, with 100% vesting at 15% CAGR. Vesting will be on a straight line basis between the threshold and maximum 
for both elements.
The award made in May 2021 is not subject to performance conditions.
Performance criteria in respect of awards granted during the year ended 30 September 2022:
Performance metrics are weighted 100% on the Group’s adjusted EPS. The threshold entry point of 25% vesting for the EPS element 
requires a 6% CAGR, with 100% vesting at 12% CAGR. Vesting will be on a straight line basis between the threshold and maximum. 
One of the awards made in July 2022 is not subject to performance conditions.
The performance metric for the other award made in July 2022 are weighted 50% on the Group’s adjusted EPS and 50% on the Company’s 
TSR. The threshold entry point of 25% vesting for the EPS element requires a 5% CAGR, with 100% vesting at 12% CAGR. The threshold 
entry point of 25% vesting for the TSR element requires 5% CAGR, with 100% vesting at 15% CAGR. Vesting will be on a straight line basis 
between the threshold and maximum for both elements.
The perfomance metric for the award made in September 2022 is 100% weighted to the Group’s adjusted EPS. The threshold entry point 
of 25% vesting for the EPS element requires an adjusted diluted EPS of 86.5p, with 100% vesting at an adjusted diluted EPS of 104.9p or 
above.
Performance criteria in respect of awards granted during the year ended 30 September 2023:
The performance metrics for the awards made in February, May and August 2023 are weighted 50% on the Group’s adjusted diluted EPS 
and 50% on the Company’s TSR. The threshold entry point of 25% vesting for the EPS element requires a 2.5% CAGR, with 100% vesting 
at 7% CAGR. The threshold entry point of 25% vesting for the TSR element requires 2.5% CAGR, with 100% vesting at 7% CAGR. Vesting 
will be on a straight line basis between the threshold and maximum for both elements.
Performance criteria in respect of awards granted during the year ended 30 September 2024:
The performance metrics for the awards made in FY 2024 are weighted 40% on the Group’s Relative TSR, 30% on adjusted diluted EPS 
and 30% on organic revenue growth. The threshold entry point of 25% vesting for the Relative TSR element requires a 50th percentile 
ranking within the comparator group, with 100% vesting at the 75th percentile. The threshold entry point of 25% vesting for the adjusted 
diluted EPS element requires 3% CAGR, with 100% vesting at 8% CAGR. The threshold entry point of 25% vesting for the organic revenue 
growth element requires 1.5% growth over the performance period, with 100% vesting at 5% growth. Vesting will be on a straight line basis 
between the threshold and maximum for all elements.
Grants were made under the PSP in November 2018, March 2019, May 2019, June 2019, August 2019, November 2019, February 2020, 

164
Future plc
June 2020, July 2020, September 2020, February 2021, March 2021, May 2021, July 2022, September 2022, October 2022, December 
2022, February 2023, April 2023, May 2023, October 2023, December 2023, March 2024, May 2024, June 2024, July 2024 and September 
2024.
Deferred Annual Bonus Scheme (DABS)
The DABS is a share-based incentive scheme open to the Executive Directors and certain managers across the Group. The maximum value of 
any shares granted under the DABS to any one participant will be an amount which is equal to a fixed percentage of that eligible participant’s 
annual bonus for the previous financial year. The number of shares over which an award is to be granted to each participant will usually be 
calculated by reference to the market value of an Ordinary share in the Company on the date of the award.
For the Chief Executive, Jon Steinberg, and Chief Financial Officer, Sharjeel Suleman, an annual bonus will be paid for the year ending 30 
September 2024. See page 100 of the Directors’ Remuneration Report for further detail.
The last grant made under the DABS was in December 2022.
Share Incentive Plan (SIP)
The SIP is open to all UK employees including the Executive Directors. It is a tax efficient incentive plan pursuant to which employees are 
eligible to acquire up to £150 (or 10% of salary, if less) worth of Ordinary shares in the Company per month or £1,800 per annum. Under the SIP, 
employees are invited to subscribe for Partnership shares via salary deductions. If an employee agrees to buy Partnership shares the Company 
currently matches the number of Partnership shares bought with an award of Matching shares on the basis of one Matching share for every four 
Partnership shares. Matching share awards to date have been met by the issue of Ordinary shares or transfers from the Employee Benefit Trust 
to JP Morgan Workplace Solutions, formerly Global Shares, as Trustee of the SIP.
Employee Stock Purchase Plan (ESPP)
The Future plc Employee Stock Purchase Plan commenced in FY 2021 and is open to all employees who are employed and resident in the 
US. The ESPP is a tax favourable plan pursuant to which employees can save between 1% and 10% of salary (capped at $25,000 in any one 
calandar year) over a six month savings period, the savings from which are used for purchases of Ordinary shares in the Company at a 15% 
discount.
25. RESERVES
Share premium account
Share premium represents the excess of proceeds received over the nominal value of new shares issued. 
In order to create additional distributable reserves to provide flexibility for shareholder returns, during the year the total share premium 
reserve of Future plc of £197.0m was cancelled and credited to reserves, increasing distributable reserves by the same amount. The 
balance at 30 September 2024 is £nil.
See ‘Merger reserve’ section below for further detail.
Group and Company
2024 
£m
2023 
£m
At 1 October
197.0
197.0
Share premium reduction
(197.0)
-
At 30 September
-
197.0
Capital redemption reserve 
The capital redemption reserve increased by £1.0m (2023: £0.3m) during the year to £1.3m, being the nominal value of shares purchased 
and cancelled as part of the share buyback programme (see note 23 for further details).
Group 
2024 
£m
Company 
2024 
£m
Group 
2023 
£m
Company 
2023 
£m
At 1 October
0.3
0.3
-
-
Share buyback
1.0
1.0
0.3
0.3
At 30 September
1.3
1.3
0.3
0.3

Financial Statement
165
Annual Report and Accounts 2024
Merger reserve 
Group 
2024 
£m
Company 
2024 
£m
Group 
2023 
£m
Company 
2023 
£m
At 1 October
581.9
472.9
581.9
472.9
Merger reserve reduction
(472.9)
(472.9)
-
-
At 30 September
109.0
-
581.9
472.9
In order to create additional distributable reserves to provide flexibility for shareholder returns, during the year the total value of the Future 
plc merger reserve of £472.9m was capitalised, with B ordinary shares issued at a total nominal value equal to £472.9m, then cancelled and 
extinguished, with £472.9m credited to retained earnings, increasing distributable reserves by the same amount.
An amount of £109.0m in the merger reserve arose following the 1999 Group reorganisation and is non-distributable.
Treasury reserve
The treasury reserve represents the cost of shares in Future plc purchased in the market and held by the Employee Benefit Trust (‘EBT’) to 
satisfy awards made by the trustees.  
Group 
2024 
£m
Group 
2023 
£m
At 1 October
15.3
8.0
Acquisition of own shares
-
11.4
Issue of treasury shares to employees
(4.4)
(4.1)
At 30 September
10.9
15.3
During the year, 286,795 (2023: 259,918) of the shares held by the EBT were used to satisfy the vesting of share options and no shares 
were purchased to fund the future vesting of share options (2023: 1,125,000 shares were purchased to fund the future vesting of share 
options at a total value of £11.4m). The issuance of treasury shares to employees relates to the settlement of PSP awards exercised in the 
year.
Cash flow hedge reserve
Group 
2024 
£m
Company 
2024 
£m
Group 
2023 
£m
Company 
2023 
£m
At 1 October
4.4
4.4
-
-
Interest rate swap
(5.9)
(5.9)
5.9
5.9
Deferred tax on interest rate swap
1.5
1.5
(1.5)
(1.5)
At 30 September
-
-
4.4
4.4
During 2023 the Group entered into interest rate swaps, in order to hedge against fluctuations in interest rates. The cash flow hedge 
reserve represents the cumulative amount of gains and losses on the interest rate swap deemed effective. 
Accumulated exchange differences
The reserve for accumulated exchange differences comprises the revaluation of the Group’s foreign currency entities, principally the US 
and Australia, on consolidation.
26. PENSIONS
The Group operates a defined contribution scheme for employees resident in the United Kingdom.
In the US, the Group operates a section 401(K) profit sharing defined contribution plan in respect of pensions, which covers substantially all 
Future US employees. The section 401(K) plan allows employees to invest in 22 registered mutual funds at Charles Schwab Trust Bank, the 
plan’s custodian. The employees, not the employer, have complete control over which funds they invest in, although they have no control 
over the stocks owned by the funds.
During the year, £5.4m (2023: £5.2m) contributions were made to these plans and at 30 September 2024 the outstanding balance due to 
be paid over to the plans was £2.1m (2023: £5.5m).

166
Future plc
27. COMMITMENTS AND CONTINGENT LIABILITIES
(a) Operating lease commitments
Future minimum sub-lease receipts expected for the Group under non-cancellable operating subleases at 30 September 2024 total £2.4m 
(2023: £2.7m), for the Company nil (2023: nil).
During the year, £0.1m was recognised in the income statement in respect of operating lease rental payments for short-term and low-value 
leases (2023: £0.1m), and £1.1m (2023: £0.9m) was recognised in respect of sub-lease receipts.
The Group also leases equipment under non-cancellable operating lease agreements.
(b) Contingent liabilities
There were no material contingent liabilities for the Group or the Company as at 30 September 2024 (2023: £nil).
(c) Capital commitments
There were no material capital commitments for the Group or the Company as at 30 September 2024 (2023: £nil).
28. RELATED PARTY TRANSACTIONS
The Group had no material transactions with related parties in 2024 or 2023 which might reasonably be expected to influence decisions 
made by users of these financial statements.
During the year, the Company had net management fees and recharges receivable of £0.9m (2023: receivable of £1.5m) from subsidiary 
undertakings. The outstanding balance owed at 30 September 2024 was £0.9m (2023: £1.5m).
No individuals other than the Directors meet the definition of key management personnel. Details of key management personnel 
compensation are set out note 6.
29. SUBSIDIARY UNDERTAKINGS
Details of the Company’s subsidiaries at 30 September 2024 are set out below. All subsidiaries are included in the consolidation. Shares of 
those companies marked with an * are indirectly owned by Future plc through an intermediate holding company.
Company name and registered number
Country of incorporation 
and registered office
Nature of business
Holding %
Class of shares
ActualTech Marketing, LLC
USA¹¹ Content marketing solutions
100
$1 Ordinary shares
Barcroft Media Limited*4826405
England and Wales¹
Non-trading
100
£1 Ordinary shares
Broadleaf Bidco Limited*11473951
England and Wales¹
Holding company
100
£0.001 Ordinary shares
Broadleaf Holdco Limited*11473888
England and Wales¹
Holding company
100
£0.001 Ordinary shares
Broadleaf Midco Limited*11473807
England and Wales¹
Holding company
100
 £0.001 Ordinary shares
Broadleaf Newco 2 Limited*13435883
England and Wales¹
Holding company
100
£0.001 A1 Ordinary shares 
£0.001 A2 Ordinary shares 
£0.001 B1 Ordinary shares 
£0.001 B2 Ordinary shares
Broadleaf US Bidco Inc*6982422
USA¹³
Holding company
100
$0.01 Ordinary shares
Circlesix Media Inc*5904231
USA¹⁰
Non-trading
100
$0.01 Ordinary shares
Clique Brands Inc*5168252
USA¹³
Publishing
100
$0.00001 Ordinary shares 
Series A Preferred Stock 
of $1.0000 per share 
Series B Preferred Stock of 
$4.3550 
Series C Preferred Stock of 
$7.4560
Comary, Inc*2400371
USA¹²
Publishing
100
Not applicable
Dennis Interactive Inc*1827502
USA¹³
Non-trading
100
$20 Ordinary shares
Dennis Publishing Limited*1138891
England and Wales¹
Non-trading
100
£1 Ordinary shares
Future Holdings 2002 Limited4387886
England and Wales¹
Holding company
100
£1 Ordinary shares
Future UK Finance Limited*13651021
England and Wales¹
Non-trading
100
£1 Ordinary shares
Future Publishing Limited*2008885
England and Wales¹
Publishing
100
10 pence Ordinary shares
Future Publishing Australia Pty Limited ACN 658 563 252
Australia³
Publishing
1,000
AUS $1 Ordinary shares
Future Publishing (Overseas) Limited*6202940
England and Wales¹
Publishing
100
AUS £1 Ordinary shares
Future Publishing Holdings Limited*3430449
England and Wales¹
Holding company
87.5
1 pence Ordinary shares

Financial Statement
167
Annual Report and Accounts 2024
Company name and registered number
Country of incorporation 
and registered office
Nature of business
Holding %
Class of shares
Gardening Know How*201355
USA ¹¹
Non-trading
100
$1 Ordinary shares
GoCo Group Limited*6062003
England and Wales²
Non-trading
100
0.0002 pence Ordinary shares
GoCompare.com Limited*05799376
England and Wales²
Price comparison website
100
£1 Ordinary shares
GoCompare.com Finance Limited*10227007
England and Wales²
Non-trading
100
0.0002 pence Ordinary shares
Marketforce (U.K.) Limited*00499150
England and Wales¹
Dormant
100
£1 Ordinary shares
Mozo Pty Limited*ACN 128199208
Australia³
Comparison shopping
100
AUS $1 Ordinary shares
Sapphire Bidco Limited*11157309
England and Wales¹
Non-trading
100
£1 Ordinary shares
Sarracenia Limited*4582851
England and Wales¹
Dormant
100
£1 Ordinary shares
The Kiplinger Washington Editors Inc*434902
USA¹²
Publishing
100
$10 A Ordinary shares 
$10 B Ordinary shares
The Week Publications Inc*2528945
USA¹²
Publishing
100
$0.01 Ordinary shares
This is the Big Deal, Inc*6690977
USA¹⁴
Holding company
100
Not applicable
This is the Big Deal Limited*8867458
England and Wales²
Energy auto switching 
service
100
£0.000015625 Ordinary shares
Next Commerce Pty Limited*113146786
Australia³
Comparison shopping
100
AUS $1 Ordinary shares
Future Creative Media Canada Limited*BC1198396
Canada⁴
Digital media publishing
100
Not applicable
Future Publishing s.r.o.*09393951
Czech Republic⁵
Non-trading
100
CZK 1 Ordinary shares
Future Technologies Sarl*84138050400016
France⁶
Non-trading
100
Not applicable
Windsor Support Services Private Limited* 
U74999DL2011FTC217990
India⁷
Dormant
100
Rand 10 equity shares
Next Commerce Philippines Inc*CS201517783
Philippines⁸
Dormant
100
P  Ordinary shares
Future US, LLC*1513070
USA¹¹
Publishing
100
Not applicable
Future US Holdings, Inc*6260582
USA⁹
Holding company
100
Not applicable
Future B2B LLC 3253770
USA¹¹
B2B
100
$1 Ordinary shares
Future B2B Limited*15195757
England and Wales¹
B2B
100
£1 Ordinary shares
1	 Registered office: Quay House, The Ambury, Bath, BA1 1UA, England
2 	 Registered office: 4 Callaghan Square, Cardiff, CF10 5BT, Wales
3 	 Registered office: Registered office: Level 10, 89  York Street, Sydney, NSW 2000, Australia
4 	 Registered office: 1800-355 St Burrard, Vancouver Colombie Britannique V6C2G8, Canada
5 	 Registered office: Holečkova 100/9, Smíchov, 150 00 Praha 5, Czech Republic
6 	 Registered office:  195 Avenue Charles de Gaulle 92200 Neuilly-sur-Seine, France
7 	 Registered office: Dpt 610, Prime Towers F 79-80, Okhla Industrial Area, Phase 1 New Delhi New Delhi DL 110020 India
8 	 Registered office: 2/F GC Corporate Plaza, 150 Legaspi Street, Legaspi Village, Makati, Manila, Philippines
9 	 Registered office: 108 West 13th Street, New Castle County, Wilmington, DE 19801, USA
10 	Registered office: 251 Little Falls Drive, Wilmington, DE 19808, USA
11 	 Registered office: 1401 21st Street, STE R, Sacramento CA 95811, USA
12 	Registered office: Corporation Trust Center, 1209 Orange Street, New Castle, Wilmington,  
DE 19801, USA
13 	Registered office: Suite D100, 117 Seaboard Lane, Franklin, Tennessee, 37067, USA
14 	Registered office: 5th Floor, 55 West 39th Street, New York, 10018, USA
15 Registered office: 107 Wolf Road, Suite 101, Albany, 12205,  NY,  USA
Barcroft Media Limited, Broadleaf Bidco Limited, Broadleaf Holdco Limited, Broadleaf Midco Limited, Broadleaf Newco 2 Limited, Dennis 
Publishing Limited, Future B2B Limited, Future Holdings 2002 Limited, Future Publishing Limited, Future Publishing Holdings Limited, Future 
Publishing (Overseas) Limited, Future UK Finance Limited, GoCo Group Limited, GoCompare.com Limited, GoCompare.com Finance Limited, 
Sapphire Bidco Limited, Sapphire Midco Limited and This is the Big Deal Limited are exempt from the requirement to file audited financial 
statements by virtue of Section 479A of the Companies Act 2006. Sarracenia Limited and Marketforce (U.K.) Limited are exempt from the 
requirement to file audited financial statements by virtue of Section 480 of the Companies Act 2006.
30. EVENTS AFTER THE REPORTING PERIOD
On 4 December 2024 the Board approved a share buyback of up to £55.0m, which is expected to commence in January 2025. 

168
Future plc
GLOSSARY
Presentation of non-statutory measures
The Directors believe that adjusted results and adjusted earnings per share provide additional useful information on the core operational 
performance of the Group to shareholders, and review the results of the Group on an adjusted basis internally. The term ‘adjusted’ is not a 
defined term under IFRS and may not therefore be comparable with similarly titled profit measurements reported by other companies. It is 
not intended to be a substitute for, or superior to, IFRS measurements of profit.
Adjustments are made in respect of:
 Adjusting item
Explanation
Share-based payments
Share-based payment expenses (relating to equity-settled share awards with vesting periods longer than 12 months), together 
with associated social security costs, are excluded from the adjusted results of the Group as the Directors believe they result in a 
level of charge that would distort the user’s view of the core trading performance of the Group.
Transaction and integration related costs
Although transactions are a key part of the Group’s strategy, the Group adjusts for costs relating to the completion and 
subsequent integration of acquisitions and other corporate transactions, initiated within 12 months of the completion date, as 
these costs are not related to the core trading of the Group and not doing so would distort the Group’s results, so as to assist the 
user of the financial statements to understand the results of the core underlying operations of the Group. Details of transaction 
and integration related costs are shown on page 170.
Exceptional items
The Group considers items of income and expense as exceptional and excludes them from the adjusted results where the nature 
of the item, or its size, is significant and/or is not related to the core trading of the Group so as to assist the user of the financial 
statements to understand the results of the core underlying operations of the Group. Details of exceptional items are shown in 
note 5.
Amortisation of acquired intangible assets
The amortisation charge for those intangible assets recognised on business combinations is excluded from the adjusted results 
of the Group since they are non-cash charges arising from non-trading investment activities. As such, they are not considered 
to be reflective of the core trading performance of the Group. This is consistent with industry peers and how certain external 
stakeholders monitor the performance of the business.
Amortisation of non acquired intangible assets, 
depreciation and interest
Adjusted EBITDA excludes the amortisation charge for computer software and website development, as well as amortisation of 
acquired intangible assets, depreciation and interest. 
Unwinding of discount on contingent 
consideration
The Group excludes the unwinding of the discount on contingent consideration from the Group's adjusted results on the basis 
that it is non-cash and the balance is driven by the Group’s assessment of the relevant discount rate to apply. Excluding this item 
ensures comparability with prior periods.
Change in the fair value of contingent 
consideration
The Group excludes the remeasurement of these acquisition-related liabilities from its adjusted results as the impact of 
remeasurement can vary significantly.
The tax related to adjusting items is the tax effect of the items above, movement in uncertain tax provisions and adjustments in respect of 
prior years, calculated using the standard rate of corporation tax in the relevant jurisdiction.
Reference to ‘core’ or ‘underlying’ reflects the trading results of the Group without the impact of amortisation of acquired intangible assets, 
transaction and integration related costs, exceptional items, share-based payment expenses (relating to equity-settled share awards with 
vesting periods longer than 12 months), together with associated social security costs, unwinding of discount on contingent consideration 
and any tax related effects that would otherwise distort the users understanding of the Group’s performance.
A summary table of all measures is included in the table overleaf.

Financial Statement
169
Annual Report and Accounts 2024
 APM
(adjusted
performance
measure)
Closest equivalent 
statutory measure
Definition
Adjusted EBITDA
Operating profit
Adjusted EBITDA represents operating profit before share-based payments (relating to equity-settled awards with 
vesting periods longer than 12 months) and related social security costs, amortisation, depreciation, transaction and 
integration related costs  and exceptional items.
Adjusted EBITDA margin is adjusted EBITDA as a percentage of revenue.
Adjusting items are shown on page 170 and are defined in the table above.
Adjusted operating 
profit
Operating profit
Adjusted operating profit represents operating profit before share-based payments (relating to equity-settled awards 
with vesting periods longer than 12 months) and related social security costs, amortisation of acquired intangible 
assets, transaction and integration related costs and exceptional items.
This is a key management incentive metric, used within the Group’s Deferred Annual Bonus Plan.
Adjusted operating profit margin is adjusted operating profit as a percentage of revenue.
Adjusting items are shown in the table on page 170 and defined in the table above.
Adjusted  
profit  
before tax
Profit 
before tax
Adjusted profit before tax represents profit before tax before share-based payments (relating to equity-settled awards 
with vesting periods longer than 12 months) and related social security costs, net finance costs, amortisation of 
acquired intangible assets, transaction and integration related costs, exceptional items, unwinding of discount and fair 
value movements on contingent consideration. 
Adjusting items are shown in the table on page 170 and defined in the table above.
Adjusted diluted 
earnings  
per share
Diluted earnings  
per share
Adjusted diluted earnings per share (EPS) represents adjusted profit after tax divided by the weighted average dilutive 
number of shares at the year end date.
This is a key management incentive metric, used within the Group’s Performance Share Plan.
A reconciliation is provided on page 171.
Adjusted effective  
tax rate
Effective  
tax rate
Adjusted effective tax rate is defined as the effective tax rate adjusted for the tax impact of adjusting items including 
adjustments in respect of prior year and any other one-off impacts , including adjustments in respect of previous years. The 
tax impact of adjusting items is provided on page 170.
Adjusted operating  
cash flow
Operating cash flow
Adjusted operating cash flow represents cash generated from operations adjusted to exclude cash flows relating to 
transaction and integration related costs, exceptional items and payment of accrual for employer's taxes on share-
based payments relating to equity settled share awards with vesting periods longer than 12 months, and to include 
lease repayments following adoption of IFRS 16 Leases.
Adjusted  
free cash  
flow
Operating cash flow
Adjusted free cash flow is defined as adjusted operating cash flow less capital expenditure. Capital expenditure is defined 
as cashflows relating to the purchase of property, plant and equipment and purchase of computer software and website 
development.
Net debt
The aggregation of 
cash and debt
Net debt is defined as the aggregate of the Group's cash and cash equivalents and its external bank borrowings net of 
capitalised bank arrangement fees. It does not include lease liabilities recognised following the adoption of IFRS 16 Leases, 
or other financial liabilities. 
Organic growth
Organic growth is defined as the like for like portfolio, including the impact of closures and new launches, but excluding 
acquisitions and disposals made during FY 2024 and FY 2023 at constant foreign exchange rates. Constant foreign 
exchange rates is defined as the average rate for FY 2024. 
Constant currency
Constant currency translates the financial statements at fixed exchange rates to eliminate the effect of foreign exchange on 
the financial performance. Constant foreign exchange rates is defined as the average rate for FY 2024.
Reconciliation between revenue and organic revenue at constant currency:
2024 
£m
2023 
£m
Year-on-year
var
Total revenue
788.2
788.9
0%
Revenue from FY 2023 acquisitions which have not been acquired for a full financial year
(13.6)
(13.7)
Organic revenue at actual currency
774.6
775.2
Impact of FX at constant rates
-
(11.8)
Organic revenue
774.6
763.4
1%

170
Future plc
A reconciliation of adjusted EBITDA and adjusted operating profit to profit before tax is shown below:
2024 
£m
2023 
£m
Adjusted EBITDA
239.1
276.8
Depreciation
(6.5)
(8.8)
Amortisation of non-acquired intangibles
(10.4)
(11.6)
Adjusted operating profit
222.2
256.4
Share-based payments (including social security costs)
(8.9)
(7.8)
Transaction and integration related costs
(5.9)
(7.4)
Exceptional items (note 5)
(7.0)
(7.3)
Amortisation of acquired intangibles
(66.7)
(59.4)
Operating profit
133.7
174.5
Net finance costs
(30.5)
(36.4)
Profit before tax
103.2
138.1
A breakdown of transaction and integration related costs is shown in the table below:
 
2024 
£m
 
2023 
£m
Transaction and integration related costs
5.9
6.5
Onerous property costs
-
0.9
Total charge
5.9
7.4
Transaction and integration related costs of £5.9m incurred in the year reflect £3.5m of professional fees to support portfolio 
optimisation across the Group’s divisions, £1.6m of post-integration IT system costs and associated fees and £0.8m of transaction-
related legal fees (2023: £5.3m of deal-related fees, £2.0m of restructuring costs net of £0.8m released following settlement of 
provision for historical legal claims recognised on the Dennis opening balance sheet, and £0.9m onerous property costs).
Included below is a reconciliation between the statutory and adjusted tax charge:
2024 
£m
2023 
£m
Total statutory tax charge
26.4
24.7
Tax effect of adjusting items:
Exceptional items
1.0
1.9
Transaction and integration related costs
1.5
0.3
Share based payments
2.3
(0.1)
Amortisation of acquired intangibles
15.6
14.8
Adjustments in respect of previous years
2.5
9.8
Total adjusted tax charge
49.3
51.4
A reconciliation of cash generated from operations to adjusted free cash flow is shown below:
2024 
£m
2023 
£m
Cash generated from operations
230.0
241.0
Cash flows related to transaction and integration related costs
7.5
15.6
Cash flows related to exceptional items 
5.3
13.4
Settlement of social security costs on share based payments¹
0.3
0.5
Lease payments
(6.9)
(6.0)
Adjusted operating cash inflow
236.2
264.5
Cash flows related to capital expenditure
(13.9)
(11.3)
Adjusted free cash flow
222.3
253.2
¹ Relating to equity-settled share awards with vesting periods longer than 12 months.

Financial Statement
171
Annual Report and Accounts 2024
A reconciliation between earnings per share and adjusted earnings per share is shown in the table below:
Total Group
2024
2023
Adjustments to profit after tax:
Profit after tax (£m)
76.8
113.4
Share-based payments (including social security costs) (£m)
8.9
7.8
Transaction and integration related costs (£m)
5.9
7.4
Exceptional items (£m)
7.0
7.3
Amortisation of intangible assets arising on acquisitions (£m)
66.7
59.4
(Decrease)/increase in fair value of contingent consideration (£m)
(0.1)
0.6
Unwinding of discount on contingent consideration (£m)
-
0.7
Unwinding of discount on deferred consideration (£m)
0.2
-
Tax effect of the above adjustments and the impact of tax items relating to prior years (£m)
(22.9)
(26.7)
Adjusted profit after tax (£m)
142.5
169.9
Weighted average number of shares in issue during the year: 
- Basic
114,355,263
119,786,409
- Dilutive effect of share options
696,450
763,756
- Diluted
115,051,713
120,550,165
Basic earnings per share (in pence)
67.2
94.7
Adjusted basic earnings per share (in pence)
124.6
141.8
Diluted earnings per share (in pence)
66.8
94.1
Adjusted diluted earnings per share (in pence)
123.9
140.9
The adjustments to profit after tax have the following effect:
Basic earnings per share (pence)
67.2
94.7
Share-based payments (including social security costs) (pence)
7.8
6.5
Transaction and integration related costs (pence)
5.2
6.2
Exceptional items (pence)
6.1
6.1
Amortisation of intangible assets arising on acquisitions (pence)
58.3
49.6
(Decrease)/increase in fair value of contingent consideration (pence)
(0.1)
0.5
Unwinding of discount on contingent consideration (pence)
-
0.6
Unwinding of discount on deferred consideration (pence)
0.2
-
Tax effect of the above adjustments and the impact of tax items relating to prior years (pence)
(20.1)
(22.4)
Adjusted basic earnings per share (pence)
124.6
141.8
Diluted earnings per share (pence)
66.8
94.1
Share-based payments (including social security costs) (pence)
7.7
6.5
Transaction and integration related costs (pence)
5.1
6.1
Exceptional items (pence)
6.1
6.1
Amortisation of intangible assets arising on acquisitions (pence)
58.0
49.3
(Decrease)/increase in fair value of contingent consideration (pence)
(0.1)
0.5
Unwinding of discount on contingent consideration (pence)
-
0.6
Unwinding of discount on deferred consideration (pence)
0.2
-
Tax effect of the above adjustments and the impact of tax items relating to prior years (pence)
(19.9)
(22.3)
Adjusted diluted earnings per share (pence)
123.9
140.9

172
Future plc
Analysis of net debt 
The definition of net debt is provided on page 169.
Group
30 September 
2023 
£m
Net cash flows 
£m
Other non-cash 
changes 
£m
Exchange 
movements 
£m
30 September 
2024 
£m
Cash and cash equivalents
60.3
(18.9)
-
(1.7)
39.7
Debt due within one year
-
-
(20.0)
-
(20.0)
Debt due after more than one year
(387.5)
93.0
16.1
2.2
(276.2)
Net debt
(327.2)
74.1
(3.9)
0.5
(256.5)
Group
30 September 
2022 
£m
Net cash flows 
£m
On acquisition 
£m
Other non-cash 
changes 
£m
Exchange 
movements 
£m
30 September 
2023 
£m
Cash and cash equivalents
29.2
33.0
4.1
-
(6.0)
60.3
Debt due within one year
(83.8)
83.8
-
-
-
-
Debt due after more than one year
(369.0)
(31.6)
-
(3.7)
16.8
(387.5)
Net debt
(423.6)
85.2
4.1
(3.7)
10.8
(327.2)
The above table shows net debt exclusive of unamortised costs held on the balance sheet which amounted to £3.9m at 30 
September 2024 (2023: £7.7m).
Reconciliation of movement in net debt 
Group 
2024 
£m
Group 
2023 
£m
Net debt at start of year
(327.2)
(423.6)
(Decrease)/increase in cash and cash equivalents
(18.9)
37.1
Net movement in borrowings
93.0
52.2
Amortisation of loan issue costs
(3.9)
(3.7)
Exchange movements
0.5
10.8
Net debt at end of year
(256.5)
(327.2)
Leverage
Net debt/Bank EBITDA
Leverage in respect of any Relevant Period shall not exceed 3.00:1.00
Bank EBITDA/Interest
Interest Cover in respect of any Relevant Period shall not be less than 4.00:1.00
Leverage is defined as net debt (excluding capitalised bank arrangement fees and lease liabilities, and including any non-cash ancillaries), 
as a proportion of Bank EBITDA and including the 12 month trailing impact of acquired businesses (in line with the Group’s bank covenants 
definition).  Bank EBITDA is defined as earnings less interest, tax, depreciation and amortisation and also adjusted for the adjusting items 
set out on page 168. A reconciliation between operating profit and bank EBITDA is provided on page 173.
The covenants are tested quarterly on the basis of rolling figures for the preceding 12 months and the covenant position at 30 September 
2024 is set out in the following table:
30 September 2024
30 September 2023
Covenant 2024
Covenant 2023
Net debt/Bank EBITDA
1.1 times
1.3 times
< 3.0 times
< 3.0 times
Bank EBITDA/Interest
9.1 times
9.1 times
> 4.0 times
> 4.0 times

Financial Statement
173
Annual Report and Accounts 2024
A reconciliation between operating profit and bank EBITDA is provided in the table below:
Group 
2024 
£m
Group 
2023 
£m
Operating profit
133.7
174.5
Exceptional items
7.0
7.3
Share-based payments
9.1
7.8
Transaction and integration related costs
5.9
7.4
Depreciation (excluding depreciation of right-of-use assets)
2.6
3.7
Amortisation of intangible assets
77.1
71.0
Net interest payable on lease liabilities
(1.7)
(2.4)
Proforma EBITDA from acquisitions
-
0.9
Bank EBITDA 
233.7
270.2
Proforma EBITDA from acquisitions relates to EBITDA from acquired businesses earned prior to acquisition during the Group’s FY 2023 year end.
The table below provides a reconcilation between adjusted and statutory measures, along with the impact of each adjusting item:
FY 2024
Statutory
Share-based 
payments Exceptional items
Transaction and 
integration related 
costs
Amortisation of 
acquired
intangibles
Finance costs
Tax impact
Adjusted
Revenue (£m)
788.2
-
-
-
-
-
-
788.2
Operating profit (£m)
133.7
8.9
7.0
5.9
66.7
-
-
222.2
Net finance (costs)/income (£m)
(30.5)
-
-
-
-
0.1
-
(30.4)
Profit before tax (£m)
103.2
8.9
7.0
5.9
66.7
0.1
-
191.8
Tax (£m)
(26.4)
(2.3)
(1.0)
(1.5)
(15.6)
-
(2.5)
(49.3)
Profit after tax (£m)
76.8
6.6
6.0
4.4
51.1
0.1
(2.5)
142.5
Basic earnings per share 
(pence)
67.2
5.8
5.2
3.8
44.7
0.1
(2.2)
124.6
Diluted earnings per share 
(pence)
66.8
5.7
5.2
3.8
44.5
0.1
(2.2)
123.9
FY 2023
Statutory
Share-based 
payments Exceptional items
Transaction and 
integration related 
costs
Amortisation of 
acquired
intangibles
Finance costs
Tax impact
Adjusted
Revenue (£m)
788.9 
-
-
-
-
-
-
788.9 
Operating profit (£m)
174.5 
7.8 
7.3 
7.4 
59.4 
-
-
256.4 
Net finance (costs)/income (£m)
(36.4)
-
-
-
-
1.3 
-
(35.1)
Profit before tax (£m)
138.1 
7.8 
7.3 
7.4 
59.4 
1.3 
-
221.3 
Tax (£m)
(24.7)
0.1 
(1.9)
(0.3)
(14.8)
-
(9.8)
(51.4)
Profit after tax (£m)
113.4 
7.9 
5.4 
7.1 
44.6 
1.3 
(9.8)
169.9 
Basic earnings per share (pence)
94.7
6.6
4.5
5.9
37.2
1.1
(8.2)
141.8
Diluted earnings per share (pence)
94.1
6.5
4.5
5.9
36.9
1.1
(8.1)
140.9

174
Future plc
Shareholder 
information
Company website
The Company’s website at www.futureplc. 
com contains the latest information for 
shareholders, including press releases. Email 
alerts of the latest news, press releases and 
financial reports about Future plc may be 
obtained by registering for the email news alert 
service on the website.
Share price information
The latest price of the Company’s 
ordinary shares is available on www. 
londonstockexchange.com. Future’s ticker 
symbol is FUTR. It is recommended that 
you consult your financial adviser and verify 
information obtained before making any 
investment decision.
Registrar
The Company’s share register is maintained 
by Computershare. Shareholders should 
contact the Registrar, Computershare, in 
connection with changes of address, lost share 
certificates, transfers of shares and bank 
mandate forms to enable automated payment 
of dividends.
Computershare also has a service to provide 
shareholders with online access to details of 
their shareholdings. The service is free, secure 
and easy to use. To register, please visit www. 
investorcentre.co.uk
Dividends
The quickest, most efficient and secure way 
to receive your dividends is to have them paid 
direct to your bank or building society account. 
It saves waiting for the funds to clear and 
reduces the paper and postage we use. Using 
BACS (Bank Automated Clearing System) we 
are able to pay your dividend straight to your 
account on the payment date.
The account information you provide will not 
be shared with third parties. It will be held by 
Computershare as part of your shareholder 
account details. Those selecting this method will 
receive a tax voucher at their registered address 
when the corresponding dividend is paid.
Shareholders wishing to benefit from this 
service should register at www.investorcentre. 
co.uk or call our Registrars, Computershare 
Investor Services PLC, for a form by phone on 
0370 707 1443 or by post at Computershare 
Investor Services PLC at the address below.
Contacts
Future plc and  
Future Publishing 
Ltd
Registered office
Quay House
The Ambury
Bath BA1 1UA
Tel +44 (0)1225 
442244
Future US, Inc.
135 West 41st Street
New York 10036
USA
Tel + 1 212-378-
0400
Future Publishing 
Australia Pty Ltd
Level 10 
89 York St
North Sydney
NSW 2000
Australia
Tel +61 2 9955 2677
London office
121-141 Westbourne 
Terrace
Paddington
London W2 6JR
Tel +44 (0)20 7042 
4000
Cardiff office
Suite 2A Hodge 
House
114-116 St Mary St
Cardiff
Wales
CF10 1DY
www.futureplc.com
Registered office
Quay House
The Ambury
Bath
BA1 1UA
Auditor
Deloitte LLP
Abbots House
Abbey Street
Reading
RG1 3BD
Solicitor
Simmons &  
Simmons LLP
CityPoint
1 Ropemaker St
London
EC2Y 9SS
Principal
clearing bank
HSBC Bank plc
8 Canada Square
London
E14 5HQ
Joint stockbroker &
advisors
Deutsche Numis 
Securities Ltd
45 Gresham Street
London
EC2V 7BF
J.P. Morgan 
Cazenove
25 Bank Street
London
E14 5JP
Registrar
Computershare 
Investor
Services PLC
The Pavilions
Bridgwater Road
Bristol
BS13 8AE
Event
Date
Annual General Meeting
5 February 2025
Ex dividend date for the FY 2024 final dividend
16 January 2025
FY 2024 final dividend payment date
11 February 2025
Announcement of the preliminary results for the year ended 30 September 2024
5 December 2024
Financial calendar