Quarterlytics / Publishing / Future

Future

futr · LSE
Claim this profile
Ticker futr
Exchange LSE
Sector
Industry Publishing
Employees 1001-5000
← All annual reports
FY2021 Annual Report · Future
Sign in to download
Loading PDF…
F
u
t
u
r
e
p
c

l

F Y 2 0 2 1   A N N UA L   R EP O R T

 
Contents

Strategic 
Report

Financial 
Review

6  GROUP OVERVIEW

22    CHIEF EXECUTIVE’S Q&A

56   FINANCIAL REVIEW

8	 CHAIR’S STATEMENT

24    OPERATIONAL REVIEW

60  RISKS AND UNCERTAINTIES 

12 

 OUR PURPOSE  
AND STRATEGY

14 

 OURBUSINESSMODEL 

16    HOW WE EXECUTE  

ON OUR STRATEGY

20    KEY PERFORMANCE 
INDICATORS(KPIS)

34    OUR FUTURE,  

OURRESPONSIBILITY

62  SUMMARY OF 

PRINCIPAL RISKS

50   HOW WE ENGAGE WITH  
OUR STAKEHOLDERS

65  LONG-TERMVIABILITY

STATEMENT

53  S172 STATEMENT

2  /  FUTURE PLC

A N N U A L   R E P O R T   F Y 2 0 2 1

Corporate 
Governance

Financial 
Statements

Annual General 
Meeting

68   CHAIR’S INTRODUCTION

116   INDEPENDENT  

174   NOTICE OF MEETING

70   GOVERNANCE  
FRAMEWORK

72  BOARDOFDIRECTORS 

78   NOMINATION COMMITTEE

82   AUDIT AND RISK  
       COMMITTEE

88   DIRECTORS’
       REMUNERATION REPORT

92   DIRECTORS’ 

REMUNERATION POLICY

100  ANNUAL REPORT
         ON  REMUNERATION

110   DIRECTORS' REPORT 

113   DIRECTORS' 

RESPONSIBILITY
STATEMENT

AUDITORS’ REPORT

128    CONSOLIDATED  

INCOME STATEMENT 

128  CONSOLIDATED STATEMENT  
OF COMPREHENSIVE INCOME

129  CONSOLIDATED STATEMENT  
OF CHANGES IN EQUITY

129  COMPANY STATEMENT  
OF CHANGES IN EQUITY

130  CONSOLIDATED  
BALANCESHEET

131  COMPANYBALANCESHEET

132   CONSOLIDATED CASH  
FLOW STATEMENT 

133   NOTES TO THE CONSOLIDATED  

CASH FLOW STATEMENT

135  ACCOUNTING POLICIES

142  NOTES TO THE FINANCIAL 

STATEMENTS

ANNUAL REPORT AND ACCOUNTS FY 2021  /  3

Strategic 
Report

6  GROUP OVERVIEW

8 

  CHAIR’S STATEMENT

12 

 OUR PURPOSE AND 
STRATEGY

14  OUR  BUSINESSMODEL

16 

 HOW WE EXECUTE ON 
OUR STRATEGY 

20    KEY PERFORMANCE 
INDICATORS(KPIS)

22 

 CHIEF EXECUTIVE’S Q&A

24 

 OPERATIONAL REVIEW

34 

 OUR FUTURE, OUR 
RESPONSIBILITY

 HOW WE ENGAGE 

50 
  WITH OUR  

STAKEHOLDERS 

53 

 S172 STATEMENT

4  /  FUTURE PLC

 
 
 
 
ANNUAL REPORT AND ACCOUNTS FY 2021  /  5

Strategic ReportC

D

H

G

M

I

P

V

T

R

W

Y

Group Overview

Future is a global platform for intent-led specialist 
media underpinned by technology, enabled by data; 
with diversified revenue streams. 

We operate c.250 brands in 11 content verticals 

(“wheels”) and have 3 core monetisation frameworks 
(described below), within which there are 9 main 
product types (“spokes" on the wheel).

Our content reaches 1 in 2 adults online in the UK 

and 1 in 3 in the US.*

The successful execution of the strategy is based on 

a value-led organisation with a clear purpose: “We 
change people’s lives through sharing our knowledge 
and expertise with others, making it easy and fun for 
them to do what they want”.

For more information, please visit our website:   

www.futureplc.com/investor-relations/

Our brands

#

A

B

E

F

K

N

L

O

North America 
(USA and Canada)
We reach 1 in 3 

£m  

% Group

Revenue                210.2         35%

Employees            504           21%

UK & ROW
We reach 1 in 2 

£m  

% Group

S

Revenue                 396.6        65%

Employees             1,935        79%

*Source:comScoreMediaMetrixDemographicProfile,October2021- 
Desktop Age 2+andTotalMobile18+

1.  Advertising (40% of Group’s revenue) is 
the revenue we earn from ads displayed 

2

Our wheel of 
monetisation 

6  /  FUTURE PLC

alongside our content on various 

platforms (our own websites, social 

platforms, videos, email newsletters, 

magazines (physical or digital), and events 

(physical or digital)). 

2.  Premium content (22% of Group’s 
revenue) is made through the direct 

purchase of content or services by 

consumers - e.g. the sale of magazines 

either directly from the newsstand or 

through subscriptions, or the purchase of 

an online membership.

3.  Affiliate (36% of Group’s revenue) is the 
commission we earn when an online user 

clicks through to a retailer or service 

providers website to make a purchase 

(products or services), we offer this across 

our content and comparison websites. 

In addition, we have a small revenue line in 
Platform as a service (2% of Group’s 
revenue) is where we monetise our products 

via 3rd parties, i.e. we licence our content, 

franchise our business model and we have a 

distribution service that distributes 

magazines for Future and 3rd parties.

Group overview 
 
Our brands

#

Our Brands
We own and operate c.250 brands:

A

B

E

F

L

O

K

N

S

2

I

P

V

T

C

D

H

G

M

R

W

Y

Our top 10 brands: 

Financial highlights FY 2021:

TechRadar  

Tom's Guide  

GamesRadar  

CinemaBlend  

Live Science  

PC Gamer  

Space.com  

MarieClaire.com   

iMore  

Windows Central  

Other  

42.4

27.2

25.0

23.3

22.8

21.9

13.9

15.0

9.5

8.8

95.3

  TOTAL ONLINE USERS (M)    305.1

Online users are taken from Google Analytics. Unless 
otherwise stated, online users are monthly and the monthly 
average across the year

Adjusted1 results

Revenue (£m)

Adjusted operating profit (£m)

Adjusted operating profit margin (%)

Adjusted diluted EPS (p)

Adjusted Free Cash Flow2  (£m)

Statutory results

Revenue (£m)

Operating profit (£m)

Operating profit margin (%)

Profit before tax (£m)

Cash generated from operations (£m)

Diluted EPS (p)

FY 2021

FY 2020

606.8

195.8

32%

131.9p

199.3

339.6

93.4

28%

74.7p

96.0

FY 2021

FY 2020

606.8

339.6

115.3

19%

107.8

197.2

58.1p

50.7

15%

52.0

91.9

45.4p

Var

+79%

+110%

+4ppt

+77%

+108%

Var

+79%

+127%

+4ppt

+107%

+115%

+28%

The Directors believe that adjusted results and adjusted earnings per share provide additional useful information on the core 
operational performance of the Group to shareholders, and review the results of the Group on an adjusted basis internally. The term 
‘adjusted’ is not a defined term under IFRS and may not therefore be comparable with similarly titled profit measurements reported by 
other companies. It is not intended to be a substitute for, or superior to, IFRS measurements of profit.
1  Adjusted results are adjusted to exclude share-based payments (relating to equity settled share awards with vesting periods longer 
than 12 months) and associated social security costs, exceptional items, amortisation of intangible assets arising on acquisitions and 
any related tax effects as well as the impact of the UK tax rate change. The prior year results are also adjusted for fair value movements 
on contingent consideration (and unwinding of associated discount) and on the currency option (including any related tax effects).
2  Adjusted free cash flow is defined as adjusted operating cash inflow less capital expenditure. Adjusted operating cash inflow 

represents cash generated from operations adjusted to exclude cash flows relating to exceptional items and movement on accrual for 
employer’s taxes on share based payments relating to equity settled share awards with vesting periods longer than 12 months, and to 
include lease repayments following adoption of IFRS 16 Leases in the prior year.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  7

Strategic ReportChair’s 
Statement

Richard Huntingford 
Chair

D ear Shareholders,

I want to start by thanking all of my 

colleagues at Future who have worked so 

hard, throughout a very challenging year, 

to deliver another strong and consistent performance 

profit margin of 32% was up 4ppt year-on-year (FY 

2020: 28%) with adjusted operating profit up 110% to 

£195.8m (FY 2020: £93.4m) and statutory operating 

profit up 127% to £115.3m (FY 2020: £50.7m).

The Group remains highly cash generative with 

across the business, adding to the Group’s track record 

strong adjusted free cash flow of £199.3m (FY 2020: 

of success. 

£96.0m), representing 102% of adjusted operating 

FY 2021 has been another year in which the 

profit (FY 2020: 103%). The leverage of 0.8x (FY 2020: 

successful execution of our strategy has delivered 

0.6x) reflected rapid de-levering of the Group following 

strong results despite the impact of the pandemic. It 

the acquisition of GoCo, resulting in net debt at the end 

has also been an exciting period as we welcomed into 

of the year of £176.3m (FY 2020: £62.1m). Leverage on 1 

the Group, CinemaBlend, Mozo, GoCo, Marie Claire US 

October, following the completion of the Dennis 

and, after the year end, a portfolio of brands from 

acquisition would have been 1.9x.

Dennis, all of which have added capabilities and 

Finally, the proposed dividend for the year is 2.8p per 

content to accelerate the execution of our strategy. 

share, up 75% year-on-year, reflecting the growth of the 

The year in review
FY 2021 was a record year on all metrics: growth, 

profitability and cash.

Group and the confidence in the future. 

Continued execution of the strategy
As this year’s results testify, the Group has continued to 

The Group now reaches 432m people monthly 

execute successfully on its strategy of being a global 

through our websites, magazines, newsletters or social 

platform for intent-led specialist media, with scalable, 

media (FY 2020: 394m). 

diversified brands and products, underpinned by 

The momentum seen in H1 continued with revenue 

proprietary technology and enabled by data, delivering 

up 79% for the year overall to £606.8m (FY 2020: 

diversified revenue streams. High quality engaging and 

£339.6m). Revenue was ahead of last year by 23% on 

compelling content lies at the heart of everything we 

an organic basis, with organic growth of 21% in H1 and 

do, delivering valuable audiences that can be 

26% in H2. 

monetised in multiple ways. Diversification – whether 

Quality of earnings has improved as a result of 
favourable revenue mix, scalability of the model and 

through our breadth of verticals or our different routes 
to monetisation - helps the Group to manage business 

the platform effect. As a result, adjusted operating 

risk, particularly in uncertain times, and to deliver 

“Our scalable technology platform and  proven 
operating model will ensure that this growth delivers 
high margin profitability.  I am therefore very 
confident that the Group will continue its strong track 
record of success over the coming years. ”

8  /  FUTURE PLC

Chair’s Statementrobust performance year in, year out.

Technology is a strong strategic enabler for us with 

one common, highly scalable technology platform 

behind which there is continued investment. This, 

combined with the centres of excellence and our low 

cost location approach, drives continued operating 

margin progression. The Group is also very agile, which 

is a key success factor in the constantly evolving and 

disrupted media landscape. 

A values-led responsible organisation
The Group has always been driven by its purpose and 

its values. These are embedded in everything the 

Group does and define the way the organisation 

behaves, in both good and challenging times. 

Our core purpose is that “we change people’s lives 

through sharing our knowledge and expertise with 

others, making it easy and fun for them to do what they 

including environmental impact). Against these four 

want.”

pillars, the Group has set out a clear road-map of 

During the year, the Board has spent time focusing 

deliverables and related targets. The Board has created 

on how the Group can build on its purpose and culture 

a Responsibility Committee, chaired by Senior 

to become, in time, the leading responsible and 

Independent Director Hugo Drayton, to provide Board 

sustainable business in our sector. To achieve this, we 

oversight of the execution of the Responsibility 

recently launched our Responsibility strategy - Our 

strategy and to monitor progress. Zillah Byng-Thorne 

Future, Our Responsibility. This is articulated around 

will talk more about how this strategy was developed 

four pillars: Expanding Horizons (redefining learning 

on page 23 and you can find out more about the 

through our content); Shaping The Future (leading 

strategy on pages 34 to 53. 

conversations on the future of the internet and 

In addition to creating a more sustainable and 

publishing); The Culture Behind The Company (building 

responsible business, I believe that our Responsibility 

a diverse and inclusive culture that creates exceptional 

strategy will help enhance Future’s strong corporate 

content); and Taking Responsibility (delivering a 

culture which is so important in attracting, inspiring 

sustainable, transparent and well governed business, 

and motivating the best people to work for an 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  9

Strategic Reportorganisation.

Our people are vital to the success of the Group, 

playing a huge part in the successful execution of our 

strategy which, in turn, drives significant value for our 

shareholders. Reflecting the entrepreneurial and 

ambitious culture on which Future’s success has been 

based, I was therefore very pleased the Group 

introduced a new Value Creation Plan during the year 

which allows all employees to participate and share in 

the value created for shareholders (above a 10% per 

and the acquired business. The Group does this by 

adding content, like with CinemaBlend (acquired in 

October 2020) and Marie Claire US (acquired in May 

2021), or by adding capabilities, for example Mozo 

(acquired in February 2021) and GoCo (acquired in 

February 2021) which both brought comparison 

technology for services in their respective geographies 

(Australia and the UK). The recent acquisition of Dennis 

in October 2021 has brought both additional content as 

well as expertise in subscriptions and lead generation. 

annum hurdle rate) over a five-year period. I would like 

The Group has a strong track record of successfully 

to thank shareholders very much for supporting this 

integrating acquisitions by deploying a proven 

important initiative.

Continued investment
The Group’s strategy is enabled by both organic and 
inorganic investment. The Group continues to deploy 

capital to create further revenue growth opportunities, 

a greater audience or increased monetisation by adding 

a platform capability which can be leveraged across all 

audiences. In some instances, acquisitions provide both 

opportunities. Organically the Group continued to 

invest in editorial with over 100 roles created this year, 

which supported organic brand launches like The 

Money Edit in July 2021, and in technology with a 

number of new heads during the year to support new 

products such as Aperture, our new data platform, and 

Kiosq, the paywall proprietary technology.

In parallel, the Group invests inorganically (through 

M&A) to accelerate the strategy, where incremental 

value can be created through the combination of Future 

10  /  FUTURE PLC

Chair’s Statementintegration playbook. In addition, the Board carefully 

and previously served as CFO from 2015, was 

reviews all acquisitions twelve months after 

appointed as the new CFO from 1 November 2021. I 

integration to assess whether the strategic rationale 

would like to thank Rachel for her valuable contribution 

and financial objectives for the acquisition have  

to the development of the Group during her time with 

been met.

us and wish her well for the future.

The most significant acquisition in the year was that 

The biographies of the current Directors can be 

of GoCo given its transformative nature. I am pleased 

found on page 72 to 73 and you can read more about 

to report that the combination of GoCo and Future is 

the work of the Nomination Committee, which oversaw 

already creating multiple routes for revenue synergies, 

the appointments, on page 78.

in addition to delivering an increased level of cost 

synergies of £15m. Further benefits will flow from the 

acquisition of Dennis which has added additional 

Looking forwards
The Group’s strategy works and has delivered very 

brands to bolster the newly-created Wealth & Savings 

significant value for shareholders over the past few 

vertical.

Board composition
We continue to ensure that we have a strong Board 

years. We see no reason to change this going forward 

and will maintain a clear focus on both maximising the 

growth potential within our existing brands and 
audiences, whilst also looking to leverage our expertise 

and one that brings together complementary skills 

from new product and vertical opportunities – both 

and diversity in terms of experience, background and 

organic and inorganic. Our scalable technology 

gender. During the year, we were pleased to welcome 

platform and proven operating model will ensure that 

Mark Brooker and Angela Seymour-Jackson to the 

this growth delivers high margin profitability. I am 

Board. Our Board brings together expertise across key 

therefore very confident that the Group will continue its 

industries such as media, eCommerce, financial 

strong track record of success over the coming years. 

services and retail, as well as extensive corporate 

finance, M&A and public company experience. We 

exceed the Hampton Alexander gender target with 

44% of the Board being female. 

Subsequent to the year-end, Rachel Addison stood 

down from her position as Chief Financial Officer with 

Richard Huntingford 
Chair

effect from 31 October 2021. Penny Ladkin-Brand, who 

29 November 2021

served as the Chief Strategy Officer from June 2020, 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  11

Strategic Report 
Our Purpose 
and Strategy

Future is a global platform for intent-led specialist  
media underpinned by technology, enabled by data;  
with diversified revenue streams. We aspire to be a global 
leader in helping people achieve their goals, utilising our 
expert content and advice which resonates with our 
purpose: “We change people’s lives through sharing our 
knowledge and expertise with others, making it easy and 
fun for them to do what they want.”

Our purpose is central to the way our strategy is deployed 
and our organisation behaves, this is the Future Playbook. 
Our strategy is clear, simple and unchanged, we focus on 

the consistency of its execution.

We help people do the things 
that matter in their life, our 
content and brands give them 
a place they want to spend 
their time while meeting their 
needs 

We successfully deliver expert 

We diversify our monetisation 
models to create significant 
revenue streams. We are 
focused on three material 
revenue types, Advertising, 
Consumer Direct and 
eCommerce affiliate

We leverage our data and 
analytics to predict our 
audiences’ needs, this drives 
innovation and execution of 
our strategy 

Data is an inherent part of our 

business and we have a wealth of 

content that our audiences want 

We aim to create things once 

rich first-party data, captured in Aperture 

to read about the things that matter to 

and monetise them many 

- our audience data platform. The 

them. Our audiences are largely endemic 
and intent-led, so it is crucial for us to be a 

times which creates strong 

profitable growth, organically or 

intelligent platform allows advertisers to 
access Future’s rich first-party audience 

trusted partner to help them meet their 

through acquisitions. The strong 

data captured across our vast portfolio of 

needs. 

profit conversion also translates 

brands, helping them reach high-intent 

As our global reach expands, we 

into a high cash conversion rate. 

target audiences. 

continue to monetise our highly-engaged 

We diversify our revenues by 

This understanding enables us to 

audiences through websites (digital 

adding content verticals (“wheels”) 

launch new monetisation routes through 

advertising and eCommerce), events, 

or source of monetisation 

content with the launch of The Money 

social media, email newletters and 

(“spokes”). 

magazines. 

Edit brand in our newly created Wealth & 

Savings vertical which was enhanced and 

scaled with the Dennis acquisition. 

12  /  FUTURE PLC

We have unique 
differentiators and 
enablers that enable 
us to consistently 
execute on the 
strategy: 

Winning 
Differentiators 
>  Offering the easiest-to-access 
"how to" advice wherever our 
audiences are

>  Having the most relevant 

review content in the world

>  Demonstrating the value of 

original content

>  Disrupting publishing through 

platforms 

>  Predicting our customers' needs

Competitive 
Essentials

>  Creating meaningful strategic 

relationships

>  Use of machine learning and 

automation to drive scale

>   Simple but brilliant proprietary 

software

We expand our global reach 
through organic growth, 
acquisitions and strategic 
partnerships

To drive sustainable growth, 

we ensure that we continue 

to invest organically and 

We operate as a responsible 
business driven by strong 
purpose, value and culture. Our 
strategy drives returns and 
sustainability for the long term  

We are a value-led business and 

this is ingrained within the 

inorganically in our business, in 

organisation but the horizon goes beyond 

>   Using data to meet our 

content through editorial 

the Future borders and we look to have a 

customers' needs

investment, in data through our 

audience development and insight 

positive impact for our audiences through 
our expert content (we have electric and 

team and in product via our 

hybrid vehicles on TechRadar, green bonds 

technology and engineering teams. 

on The Money Edit), for our employees with 

In February 2021, we completed 

the example of the kickstarter scheme 

the acquisition of GoCo. The 

which gives the opportunity to start a 

acquisition added a new content 

career in digital media and for our 

“wheel” in Wealth & Savings and 

communities with for example the donation 

the ability to monetise eCommerce 

of laptops to schools in the Bath 

for services, whilst enriching our 

community. Working according to our 

>  Knowing our customers

>  Having world-class Search 
Engine Optimisation (SEO)

Enablers

>  A disciplined approach to 
investment through test

first-party data, creating additional 

values, helping our audiences meet their 

>   Having a culture representative 

product "spokes". The Future 

needs has always been part of the Group. In 

of our values

operating model is also deployed 

FY 2021, we formalised our approach to 

on the GoCo business leveraging 

sustainability by launching Our Future, Our 

our SEO (Search Engine 

Responsibility. For more information about 

>  Beingbrilliantatthebasics

>  Cash generation

Optimisation) expertise and our 

our Responsibility strategy please go to 

>  Beingleaner,simpler

centres of excellence. 

page 34.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  13

Strategic ReportOur Business Model

The Future Wheel is central to our business model, 
driving diversified revenue streams to ensure we 

meet our audience’s needs in whichever way required. 

the tech is benefiting the entire organisation. 

Our approach to content. Our global-first approach 
ensures that our content reaches many. We focus on providing 

The Wheel is all about reaching and monetising our 

expert content to ensure we meet the needs of our audiences. 

audiences, which we group into verticals, from Homes to 

We also focus on making our content as monetisable as 

Games to Technology and Wealth & Savings. Content is in the 

possible by focusing on reusability, such as from magazine to 

centre of the Wheel as it is at the heart of how we reach our 

online content and content that can be easily translated to 

audiences. Alongside content we use data to enable our 

other geographic territories. This means we maximise our 

decisions on the best way to reach our audience. Using the 

editorial teams’ efficiency as well as increasing the evergreen 

Wheel as our business model ensures that we monetise our 

nature of our content for which revenue compounds over time. 

content fully and effectively. 

The Wheel is supported by a firm foundation of ways of 

working and centres of excellence: 

Finally, the organisation is supported by centres of 

excellence. They provide a cost advantage by being country 
agnostic and focusing on low cost locations they also ensure 

Our scalable and proprietary tech stack means that it is 

scalability of our operations as we don’t need to grow our fixed 

easy for us to grow verticals and brands thus adding new 

costs at the same cadence as our revenue and most 

revenue streams. Our technology is common for the Group 

importantly, they create teams of experts to increase group 

which drives scalability and ensures that any improvement to 

learning and provide career progression.

14  /  FUTURE PLC

How we execute our strategyOur business model is underpinned by a set of principles that ensure we all work 
towards the same goal: flawless execution of the strategy. These principles are also a 
reflection of our values that guide everything we do: 

Principles

Future is our first team and 
content is our first thought

We are aligned on our 
strategy and purpose, 
we call that the "Future 
Playbook"

We have a common 
goal, we call that "What's 
important right now"

We think about the long 
term as well as the short, 
we call this "horizon 
planning"

We operate a matrix, 
which means sometimes 
we go slower to go faster, 
we use RACIs to help

We stay close to our core 
competencies i.e. we have 
a reason to believe in our 
ambition

We are a lean and simple 
operation, it takes time to 
make things simple

We are risk averse and 
ambitious, we think 
in terms of leaps not 
increments

We are also brilliant at 
the basics, and believe in 
marginal gains

We take calculated risks 
in some areas, and we 
protect those risks through 
adopting a "maximum 
acceptable loss" approach

We have conversations, 
making time to hear 
feedback and act on 
insight

The execution of the strategy and our robust business  
model ensures that we maximise value for stakeholders:

01

02

03

04

05

Audience

Our audiences value our expert content

We reach 1 in 3 in the US and 1 in 2 in the UK

Customers

Employees

Our value proposition satisfies our customers thanks 

to our rich first-party data, our scale and our expertise

Digital advertising grew organically by 27%

"It's the people in the boat that matter" and "suc-

cess feels good" are part of our values
In FY 2021, we launched the Value Creation Plan to 

reward employees in the long term

Shareholders

Successful execution of the strategy drives strong 

earnings performance
5-year CAGR adjusted EPS growth +72%

Communities

We are part of the communities and we are keen to 

make the difference
Launch Our Future, Our Responsibility

ANNUAL REPORT AND ACCOUNTS FY 2021  /  15

Strategic ReportHow we Execute on our Strategy

We believe that strategy is easy and execution is what makes the difference. This is why 
we focus on flawless execution. This is supported by our matrix operating model and, 
combined with the agility of our organisation, we believe are key drivers of success. 

Three Horizons planning
We use McKinsey’s Three Horizons of Growth planning approach across the organisation to ensure that the strategy is 
translated into steps to ensure we are successful today and tomorrow. This approach enables the organisation to engage on the 
strategy and ensures that we deliver performance today but also invest for the long term growth as well as ensuring that we are 

thoughtful about our prioritisation.

Horizon 1
Next 12 months

Horizon 2
12-36 months

Horizon 3
36 months+

Also known as What's Important Right 
Now? Is the key areas of focus we have set 
out annually and what we want to do in 
order to achieve our strategic ambitions

Focuses on developing today the 
revenue of tomorrow, such as 
lead-generation

Focuses on the most
disruptive revenue streams 

By breaking down the strategy into intentional steps, creates an agile organisation that can manage risks and adapt quickly to 
the constantly changing media landscape and is able to prioritise accordingly.

Three execution pillars
Our execution is focused on three pillars: Organic growth, Platform effect and Acquisitions. Our legacy media brands are the 
fuel that drives our engine, realising the platform effect from historic acquisitions, and identifying new targets to add value to 
accelerate our growth. We create our own momentum.

1. Organic growth

Our evergreen content means that we write it once and we 
monetise it many times, creating strong operating leverage. 

organic growth for audience which translated into an average organic 

Media revenue growth of 31%. Some brands which have been in the 

For example the “how to play the guitar” article on Guitar World is an 

market for decades continue to grow audiences steadily; which gives 

article that will largely be unchanged and still be relevant for many 

us great confidence for the future. For example, GamesRadar which 

years and continue to earn revenue. Another aspect is our ability to 

was launched in 1999 has grown online users from 6m in 2017 to 25m 

increase the penetration of products and one same article can be 

in 2021, a CAGR growth of 40%. 

monetised through magazine sales to digital advertising to 
eCommerce affiliate commissions. For example, an article on best 

We continue to invest in our proprietary technology, which is a 
key enabler of the execution of the strategy. We have a one platform 

mattresses on Ideal Home would be monetised through digital 

approach which drives scalability and high return on continued 

advertising on the website and eCommerce affiliates commission if 

investment but also ensures that our organisation remains agile and 

the reader’s intent is converted into a purchase with one of the 

proactive against industry changes. As a result, when we enhance our 

proposed retailers.

technology this is leveraged across the Group. 

We prolong the life of magazines via pricing and distribution. 
Magazines is a valuable segment which brings expert content and can 

During the year we launched Kiosq, new proprietary reusable 

paywall service for monetising gated editorial content. Kiosq is in use 

be expanded into premium editions and bookazines. In addition, 

on our Horse & Hound and Cycling News websites. We also launched 

magazines are very strong cash-generators that can be re-invested for 

Eagle, our voucher proprietary technology which is live on Real 

growth.

Homes and will be deployed further in FY 2022.

We grow newsstand revenues via bookazines. Bookazines are 
luxury editions of magazines with greater content and less frequent 

We continue to invest in editorial content to continuously enrich 
our wealth of expert content, including evergreen content. During the 

editions. The benefit of bookazines is that it encompasses a wealth of 

year, we hired over 100 new editorial heads. Editorial remains the 

evergreen content and is sold at a premium. 

greatest cost of the Group.

The model works, since 2017, we recorded an average of 23% 

16  /  FUTURE PLC

How we execute our strategyASSETS

Freelance

Content
Commissioning
Portal

Source
Content Reuse

Asset Storage 
System

WEBSITES

MONETISATION

Staff

Web Platform

Vanilla
Vanilla

41 SITES NOW  
ON VANILLA

Tech Services

Ecom Tech:
Hawk

Ad Tech:
Hybrid

Comparison Tech: 
GoDemand

New 
Asset

New 
Asset

New 
Asset

DataTech: 
Aperture

Voucher Tech: 
Eagle

Email Tech: 
SmartBrief

Lead Gen Tech: 
Falcon

Paywall Tech: 
Kiosq

New 
Asset

Vanilla is our single modular web 
platform, it has a single content 
management system

Hawk is our eCommerce service 
that enables the monetisation of our 
contentthroughproductaffiliates

Hybrid is our advertising system 
and is a server side open auction 
marketplace dealing with yield 
management

GoDemand is our eCommerce 
service that enables the 
monetisation of our content through 
serviceaffiliates 

SmartBrief is our email curation and 
delivery platform for email products. 
Offering hyper audience cohort 
targeting and advertising capabilities 

Aperture is our customer audience 
data platform 

Eagle is our proprietary voucher 
technology 

Falcon is our lead gen tech for 
content, funnelling leads through 
surveys and whitepapers 

Kiosq is our new proprietary reusable 
paywall service for monetising gated 
editorial content

Evergreen content
Content generated in prior years continue to 
generate revenue years after being published

unknown year

2021

2020

2019

2018

2017

2016 

2015

<2015

Sep-19
Sep-19

Sep-20
Sep-20

Month

Sep-21
Sep-21

 unknown year

< 2015

2021

2020

2015
ANNUAL REPORT AND ACCOUNTS FY 2021  /  17

2019

2018

2017

2016

Strategic Report 
2. Platform effect - the way we do things

We constantly look for innovative ways to increase our 
We constantly look for innovative ways to increase our 

audience reach and monetise it further, either through the 
audience reach and monetise it further, either through the 

Multiple monetisation routes - a core part of our strategy is the 
Multiple monetisation routes -
 a core part of our strategy is the 
diversification of our routes to monetisation. We ensure that the 
diversification of our routes to monetisation. We ensure that the 

content verticals or through the expansion or enhancement of the 
content verticals or through the expansion or enhancement of the 

same content is monetised multiple times through the Future Wheel. 
same content is monetised multiple times through the Future Wheel. 

Future Wheel. The platform effect is broken down into four key 
Future Wheel. The platform effect is broken down into four key 

For example, in our photography verticals, we hold the Photography 
For example, in our photography verticals, we hold the Photography 

elements: 
elements: 

Vertical leadership - Our approach to content is a key success 
Vertical leadership - 
Our approach to content is a key success 
factor. We ensure that we write the content that our audiences want 
factor. We ensure that we write the content that our audiences want 

Show, we publish magazines such as Digital Camera, Digital 
Show, we publish magazines such as Digital Camera, Digital 

Photographer, PhotoPlus, we own and operate the website Digital 
Photographer, PhotoPlus, we own and operate the website Digital 

Camera World that is monetised through digital advertising and 
Camera World that is monetised through digital advertising and 

eCommerce. 
eCommerce. 

to read, what is useful for them, not what we want to write. We 
to read, what is useful for them, not what we want to write. We 

For monetisation (‘spokes’), we have added eCommerce for 
For monetisation (‘spokes’), we have added eCommerce for 

ensure that the content is also refreshed on a regular basis to ensure 
ensure that the content is also refreshed on a regular basis to ensure 

services with the GoCo and Mozo acquisitions and we are looking to 
services with the GoCo and Mozo acquisitions and we are looking to 

relevance and demonstrate expertise and is able to rank highly on 
relevance and demonstrate expertise and is able to rank highly on 

deploy this capability on our websites. This has been deployed for 
deploy this capability on our websites. This has been deployed for 

Search Engine Optimisation (SEO). With our evergreen content we 
Search Engine Optimisation (SEO). With our evergreen content we 

energy on Real Homes for example. We have developed Eagle, our 
energy on Real Homes for example. We have developed Eagle, our 

ensure that we write it once and monetise it many times and this 
ensure that we write it once and monetise it many times and this 

proprietary voucher technology, leveraging the capability from the 
proprietary voucher technology, leveraging the capability from the 

approach contributes to our podium approach, where we want to be 
approach contributes to our podium approach, where we want to be 

GoCo acquiistion. We have developed a lead generation technology 
GoCo acquiistion. We have developed a lead generation technology 

our own competition and maximise our audience reach. We have 30 
our own competition and maximise our audience reach. We have 30 

- Falcon - which is in its infancy and through the Dennis acquisition 
- Falcon - which is in its infancy and through the Dennis acquisition 

leadership positions.
leadership positions.

we are adding a proven operating model to lead generation through 
we are adding a proven operating model to lead generation through 

For verticals (‘wheels’), we either look to reach leadership and 
For verticals (‘wheels’), we either look to reach leadership and 

the ITPro brand. 
the ITPro brand. 

podium positions or we look to enter new ones. With the TI 
podium positions or we look to enter new ones. With the TI 

acquisition in April 2020, we have bolstered our Women’s Lifestyle 
acquisition in April 2020, we have bolstered our Women’s Lifestyle 

vertical notably with Marie Claire UK and Woman & Home titles, and 
vertical notably with Marie Claire UK and Woman & Home titles, and 

Global first mindset - In terms of content, we focus on English-
Global first mindset - I
n terms of content, we focus on English-
speaking countries to create greater operating leverage. 
speaking countries to create greater operating leverage. 

this was further enhanced in May 2021 with the acquisition of Marie 
this was further enhanced in May 2021 with the acquisition of Marie 

Operationally, our teams are global and operate from low cost 
Operationally, our teams are global and operate from low cost 

Claire US. These acquisitions combined with the Future operating 
Claire US. These acquisitions combined with the Future operating 

regions. For example, all the editorial at Louder, one of our music 
regions. For example, all the editorial at Louder, one of our music 

model and centres of excellence are already bearing fruit with digital 
model and centres of excellence are already bearing fruit with digital 

titles is based in the UK despite c70% of the revenue being 
titles is based in the UK despite c70% of the revenue being 

advertising and eCommerce revenues up 38% on a proforma basis 
advertising and eCommerce revenues up 38% on a proforma basis 

generated in the US.
generated in the US.

for the year for TI Media and accelerating to 60% in the second half. 
for the year for TI Media and accelerating to 60% in the second half. 

Attractive verticals to us, are verticals that demonstrate audiences 
Attractive verticals to us, are verticals that demonstrate audiences 

with intent (likely to make a purchase of a product or a service) and 
with intent (likely to make a purchase of a product or a service) and 

Centres of excellence have the same philosophy as the other 
Centres of excellence 
have the same philosophy as the other 
pillars we have mentioned: “do it once, apply it across”. They enable 
pillars we have mentioned: “do it once, apply it across”. They enable 

that ask a lot of questions that our expert content can answer. In line 
that ask a lot of questions that our expert content can answer. In line 

us to have one common approach but also gives us the capability to 
us to have one common approach but also gives us the capability to 

with this, earlier in the year, we entered the Wealth & Savings 
with this, earlier in the year, we entered the Wealth & Savings 

invest in these areas that benefit the whole of the Group. For 
invest in these areas that benefit the whole of the Group. For 

vertical with the organic launch of The Money Edit in July 2021 and 
vertical with the organic launch of The Money Edit in July 2021 and 

example we have an SEO centre of excellence which shares its 
example we have an SEO centre of excellence which shares its 

powered by the acquisition of Mozo and GoCo in February 2021 and 
powered by the acquisition of Mozo and GoCo in February 2021 and 

expertise across the Group. In addition, we have a low cost location 
expertise across the Group. In addition, we have a low cost location 

Dennis in October 2021.
Dennis in October 2021.

approach to these centres of excellence which enhance the 
approach to these centres of excellence which enhance the 

operating leverage. We have recently announced a new US hub in 
operating leverage. We have recently announced a new US hub in 

Atlanta to ensure we can attract and retain talent through proximity 
Atlanta to ensure we can attract and retain talent through proximity 

to universities whilst being located in an affordable location.
to universities whilst being located in an affordable location.

18  /  FUTURE PLC

How we execute our strategy3. Acquisitions

Whilst organic growth is our priority, we look to accelerate 

acquired SmartBrief which enhanced our wheel by adding email 

the strategy through M&A. At its core, this pillar aims to 

marketing as a route of monetisation and increased our B2B 

increase our market leadership, or enter new markets. 

portfolio. 

There are three types of acquisitions: tactical, strategic or 

transformative and they each fall into two categories: content and/

or capabilities.

A transformational acquisition is an acquisition that further 
propels the Group strategy in terms of size but also adds content 

and/or capabilities in adjacencies. For example, in February 2021 we 

A content acquisition is an acquisition where we look to either 
bolster an existing content vertical or enter a new one. For example, 

acquired GoCo Group plc which added eCommerce affiliate 

technology for services but also entered a new vertical with Wealth 

in May 2021, we acquired the right to operate the Marie Claire US 

& Savings. 

brand. This acquisition was to reinforce our Women’s Lifestyle 

We are very disciplined regarding acquisitions, both on valuation 

vertical whilst also accelerating the globalisation of the vertical, 

but also on the unique value creation opportunities. This is why our 

notably in North America.

ratio of reviewed vs executed transactions is 28 to 1 in FY 2021.

A capability acquisition is an acquisition that adds a technology 

The full integration of acquisitions is an important part of our 

or a route of monetisation. For example, in November 2019, we 

M&A playbook which has proven its efficacy over our multiple 

acquired Barcroft Studios which brought us video production and 

transactions. We focus the first four to six months of an acquisition 

AVOD (Advertising-Based Video on Demand) expertise. 

on fully integrating all the systems and technologies and people. 

A tactical acquisition is a small acquisition, funded out of cash 
and is usually a content-based acquisition to deliver on our podium 

This “industrial” phase of the integration enables us not only to 

remove duplicative costs and technical debt but also to deploy the 

strategy. For example, In October 2020, we bought CinemaBlend to 

Future platform on the acquired business. This phase is also 

bolster our TV and entertainment vertical as well as focusing on our 

important to reduce the risk and increase the controls within the 

geographic diversification in North America. 

Group (for more on this, please the risk section on page 60).

A strategic acquisition is an acquisition that either adds 

The strategy is executed in line with our values which are fully 

capability and or enters a new vertical. For example, In July 2019, we 

embedded within the organisation.

TACTICAL

STRATEGIC

TRANSFORMATIONAL

AREAS OF INTEREST

CONTENT

Existing

New/Existing

New

CAPABILITY

Existing

New/Existing

New

Audience
characteristics for 
areas of interest for 
future M&A

• Ask a lot of questions

•  Likely to make a 

purchase

S

FUNDING

Free cash flow

Debt

Debt & Equity

RECENT 
TRANSACTIONS

ANNUAL REPORT AND ACCOUNTS FY 2021  /  19

Strategic ReportKey Performance Indicators (KPIs)

Our strategy is measured by a set of KPIs

Global audience (million)

FY 2021 

FY 2020

FY 2019

FY 2018

FY 2017

Includes magazines and bookazines circulation, online users (see 

definition below), event attendees, social media followers (Twitter, 

Facebook and YouTube) and newsletter subscribers. 

Online users1 (million)

FY 2021

FY 2020

FY 2019

FY 2018

FY 2017

432
394
269
193
86

305
282
181
118
49

Total global monthly online users to Future websites. Source: Google Analytics

All figures are excluding forums as they are non-commercial websites for 

which Future does not write content or actively manage or monetise. 

Revenue (£m)

FY 2021

FY 2020

FY 2019

FY 2018

FY 2017

Organic Revenue Growth (%)

FY 2021

FY 2020

FY 2019

FY 2018

FY 2017

606.8
339.6
221.5
130.1
84.4

+23%
+6%
+11%
+11%
+8%

Organic growth defined as the like for like portfolio excluding acquisitions and 

disposals made during FY 2020 and FY 2021 and including the impact of closures 

and new launches at constant FX rates. Constant FX rates is defined as the 

average rate for FY 2021.

Global audience was up 10% 
year-on-year driven by online 
users, email newsletter subscribers 
and social media followers.

Reported users growth of 
8% benefited from the 
acquisition of CinemaBlend, 
GoCo, Marie Claire US. 

On a CAGR basis, online users 
have grown by 58% since FY 2017.

Revenue grew 79% in FY 2021, a 
combination of organic growth 
of 23% and the benefits of acquisition.

On a CAGR basis, revenue has 
 grown by 64% since FY 2017.

Organic revenue growth of 23% in  
FY 2021 was mainly driven by Media 

organic revenue growth of 27% (mainly 
digital advertising and eCommerce 
affiliates) as well as Magazines organic 
revenue growth of 4%. 
Average organic growth between FY 
2017 and FY 2021 was 12%.

Operating profit (£m)

FY 2021
FY 2020

FY 2019

FY 2018

FY 2017

20  /  FUTURE PLC

Operating profit of £115.3m was 
up 127% in the year. 

On a CAGR basis, operating profit has 
grown by 246%, outpacing revenue 
growth since FY 2017. 

115.3
50.7
26.7
5.3
0.8

How we execute our strategyAdjusted operating profit (AOP) (£m)

FY 2021

FY 2020

FY 2019
FY 2018 
FY 2017

195.8
93.4
52.2
18.5
8.9

Adjusted operating profit growth 
of 110%, outpaced revenue growth 

due to favourable mix and operating 
leverage. 

Adjusted results are adjusted to exclude share-based payments (relating to equity 

settled share awards with vesting periods longer than 12 months) and associated 

social security costs, exceptional items, amortisation of intangible assets arising on 

acquisitions and any related tax effects as well as the impact of the UK tax rate 

change. The prior year results are also adjusted for fair value movements on 

contingent consideration (and unwinding of associated discount) and on the 

currency option (including any related tax effects).

On a CAGR basis, adjusted operating 
profit has grown by 117%, outpacing 
revenue growth since FY 2017. 

Adjusted operating profit (AOP) margin (%)

FY 2021

FY 2020

FY 2019

FY 2018

FY 2017

32% 
28% 
24% 
14% 
11%

Improved quality of earnings, 
resulting from favourable revenue 

mix, scalability of the model and 
platform effect, drove adjusted 
operating profit margin of 32%, up 4ppt.

Adjusted operating profit margin is defined as adjusted operating profit as a 

percentage of revenue.

Adjusted diluted Earnings Per Share (EPS) (p)

FY 2021

FY 2020

FY 2019

FY 2018

FY 2017

131.9
74.7
47.5
24.3
18.4

Adjusted diluted EPS represents adjusted profit after tax divided by the weighted 

average dilutive number of shares at the year end date.

Adjusted Free Cash Flow (FCF) (£m)

FY 2021

FY 2020

FY 2019

FY 2018

FY 2017

199.3
96.0
53.7
17.4
15.3

Adjusted free cash flow is defined as adjusted operating cash inflow less capital 

expenditure. Adjusted operating cash inflow represents cash generated from 

operations adjusted to exclude cash flows relating to exceptional items and movement 

on accrual for employer’s taxes on share based payments relating to equity settled 

share awards with vesting periods longer than 12 months, and to include lease 

repayments following adoption of IFRS 16 Leases in the prior year.

Leverage (x)

FY 2021

FY 2020

FY 2019

FY 2018

FY 2017

0.8
0.6
0.7
0.9
0.9

Leverage is defined as Net Debt (excluding capitalised bank arrangement fees and 

including any non-cash ancillaries), as a proportion of adjusted EBITDA adjusted for 

the impact of IFRS 16 and including the 12 month trailing impact of acquired 

businesses (in line with the Group’s bank covenants definition).

Adjusted diluted EPS grew by 
77% in the year driven by 
adjusted operating profit growth.  

On a CAGR basis, adjusted diluted 
EPS has grown by 64% since FY 2017.

Strong cash generation is a feature 
of the Group, Adjusted FCF grew by 
108% year-on-year and represented 102% 
of AOP (FY 2020: 103%). 

On a CAGR basis, adjusted FCF has grown 
by 90% since FY 2017.

Our strong cash generation enables 
rapid de-leveraging. Leverage at 

September 2021 was 0.8 with net debt of 
£176.3m. Including the Dennis acquisition, 
which completed on 1 October 2021, 
leverage would have been 1.9x (ignoring 
other cash movements on 1 October 2021).

ANNUAL REPORT AND ACCOUNTS FY 2021  /  21

Strategic ReportChief 
Executive’s 
Q&A

ZillahByng-Thorne
Chief Executive

FY 2021 was an extraordinary year, yet the 

the bench strength. For example, with the GoCo 

Group delivered another very strong set 

acquisition, Lee Griffin, one of the founders of 

of results, how would you describe the year? 

GoCompare, now looks after our Wealth & Savings 

I am delighted with the performance we delivered in FY 

vertical. 

2021 - it’s evidence that the strategy of diversification 

We are very pleased with the progress on each of our 

with our business model is continuing to deliver growth 

acquisitions. We look at integration in two stages: first, 

in ever changing markets. I believe our focus as a team 

the industrial phase, which is about merging the back 

on execution and content is what underpins it. I am very 

office functions and ensuring that not only are all the 

proud of all of our colleagues, and that we have 

controls in place, but also that we are all on one system. 

managed to deliver record results despite the pandemic 

This phase is now complete for all acquisitions except 

and numerous lockdowns, enabling us to continue 

Dennis, given the recent completion. This phase typically 

adding to our strong track record. 

takes between four to six months. Secondly, we focus in 

parallel on the revenue synergies realisation, which is 

Media is a constantly evolving industry: how do 

about delivering against the strategic rationale. All of this 

you thrive in this environment? What drives the 

is underpinned by our robust and efficient technology 

success of the Group? 

which allows for these acquisitions to be quickly 

That is the nature of our industry, it is fast-moving and 

incorporated onto our integrated media platform.

disruptive. Our organisation is set up to be agile and able 

I would like to thank all the colleagues we have 

to proactively manage these shifts. 

acquired throughout the year. Change is always hard, and 

I think one of our key success factors is how we are set 

the lead up to and afterwards bring a lot of uncertainty 

up: our matrix organisation enables us to flow through 

and change to our new colleagues - most of whom have 

improvements across the organisation effectively. For 

had no say in the decision to be sold. While the process 

example, every improvement we make to our Vanilla 

of integration is inevitable, we could not have the success 

template benefits all of our websites on the web 

we enjoy if it was not for the ongoing support and 

platform. The mantra “do it once, monetise it many 
times” doesn’t just apply to content!

resilience of these teams. 

What do you think makes Future a great place to 

In FY 2021, Future made four acquisitions - five if 

work? 

you include Dennis that has completed post 

I think there are a few reasons why Future is a great place 

year-end - can you give an update on the 

to work. 

integrations? Do you have the bandwidth to 

Our values are core to how we do things at Future and 

focus on organic growth as well as these 

importantly, they translate into real outcomes. For 

integrations? 

example, “Results matter, success feels good” means 

The more you do something, the more you perfect it. We 

that as a result of the strong performance in FY 2021, the 

have a strong track record of successfully integrating the 

all employee profit pool is paying out in full and we also 

businesses we acquire, and after each one we perform a 

recognise outstanding performance with our Star of the 

“lessons learned” process to ensure that we continue to 

Month programme. 

get better at it.

We invest in people in two ways. Firstly, we continue 

When we acquire businesses, we also acquire talent, 

to add to our talent pool, adding c.130 new heads over FY 

and therefore as we have grown, we have also added to 

2021 excluding acquisitions in Technology and Editorial. 

22  /  FUTURE PLC

Chief Executive’s ReviewSecondly, we invest a lot in training and development, 

to give people all the tools they need to thrive. In the 

UK we are leveraging the apprentice levy to offer 

management training throughout the organisation.

because it is the right thing to do, but also because it 

is at the heart of our purpose - helping people, 

through sharing our knowledge. This has been about 

formalising a lot of the initiatives that were already in 

Communication is also paramount, and we believe 

place and that we have been working on. 

that by being open and transparent and 

communicating on a regular basis we foster a sense of 

belonging, which is crucial in ensuring people are 

motivated. Since the start of the pandemic, I have been 

writing a weekly email to all staff sharing my thoughts 

and showcasing achievements across the Group. We 

also have a weekly snapshot that is curated by our 

colleagues which showcases everything that has 

happened in the our business that week.

We also believe that people being able to switch off 

is just as important, as it gives them the opportunity to 

step back and reflect. This is why we offer unlimited 

leave. Finally, our local communities and the wellbeing 

of our staff is a key area of attention. You can find more 

about how important our inclusive culture is to us in 

our Responsibility section on page 34.

The Group has published its Responsibility 

strategy, can you explain why you are doing 

this now? Is the organisation engaged on it? 

We launched Our Future, Our Responsibility not only 

“The more you do something, 
the more you perfect it. We 
have a strong track record of 
successfully integrating the 
businesses we acquire, and after 
each one we perform a “lessons 
learned” process to ensure that 
we continue to get better at it.”

What has been front of mind whilst developing it 

is that we are focused on our areas of expertise and 

where we can make a difference. Therefore we are 

putting the emphasis on areas that resonate with our 

industry and where we can have the biggest impact. 

For example, we are not a carbon intensive business 

and therefore, whilst we minimise our impact on the 

environment as much as possible, it did not sound 

genuine to make this an area of focus. However, 

given we produce online content, we have a role to 

play in ensuring the internet is a safe place and 

reducing the impact of misinformation, for example. 

What is the outlook for FY 2022?

We expect the diversified strategy to continue to 

deliver and are well-positioned to continue to grow 

strongly. As we transition from the COVID-19 

boosted comparators, we expect the growth to 

accelerate in H2 FY 2022 and the platform effect to 

drive further margin expansion in FY 2022.

Future is an ambitious organisation: what is 

next? 

Indeed - one of our values is that whilst we are proud 

of our past, we are more excited about our future. 

Today we reach 1 in 3 people online in the US, so 

we want to expand our presence and reach 1 in 2. We 

have so far been very focused on the US, but there 

are untapped opportunities in Canada as well, so this 

year we set up a sales office there to enable us to 

deliver further growth in this region.

We will continue to focus on flawlessly executing 

our strategy, and further diversifying our revenue 

streams, both in terms of products and content, and I 

am confident that we can continue to build on our 

strong track record of delivering for all stakeholders. 

I am very excited about our Future!

ANNUAL REPORT AND ACCOUNTS FY 2021  /  23

Strategic ReportOperational review

GEOGRAPHIC SEGMENTAL REVIEW

Our global-first approach translates into our ability to be country or region agnostic, 
which gives us flexibility and ability to manage costs efficiently. 
We operate two geographic segments: US and UK. 

US
The US encompasses both the USA and Canada. 

UK
The UK monetises all our online content outside the 

Our reach is significant as we reach 1 in 3 adults online 

US and Canada and also includes our satellite operations in 

every month and we have ambitions to pursue our strong 

Australia. 

growth in the region. In FY 2021, online users grew from 

Our UK operations consist of editorial, video production, 

136m to 158m, driven by the acquisitions of CinemaBlend 

advertising sales and events across websites, video, 

and Marie Claire US. 

newsletters,  the production of the large majority of print 

Our US operations consist of editorial, video production, 

magazines and licencing operations which distribute online 

marketing, advertising sales and events across websites, 

and print magazines. In addition, the UK hosts our centres of 

video, newsletters and magazines. 

excellence for back office functions such as finance, human 

US represents 35% of the Group’s total revenue and 96% of 

resources and technology. The technology team is split 

its revenue is in Media.

between Bath (UK) and Grenoble (France).

UK represents 65% of the Group’s total revenue and 56% of 

its revenue is in Media.

FY  
2021

FY  
2020

Reported 
growth

Organic 
growth

FY  
2021

FY  
2020

Reported 
growth

Organic 
growth

Online users (m)

158

136

+16%

(5%)

Online users (m)

147

146

+1%

(12%)

Revenue (£m)

210.2

167.7

+25%

+27%

Revenue (£m)

396.6

171.9

+131%

+17%

 - Media (£m)

202.4

157.5

+29%

+30%

 - Media (£m)

220.4

79.8

+176%

+20%

 - Magazines (£m)

7.8

10.2

(24)%

(24%)

 - Magazines (£m)

176.2

Adjusted operating profit (£m)

62.2

34.3

+81%

N/A

Adjusted operating profit (£m)

133.6

92.1

59.1

+91%

+11%

+126%

N/A

London  
Paddington

Reading

Newport

HQ BATH

Grenoble

Atlanta

New York

Washington DC

OUR OFFICE 
LOCATIONS

24  /  FUTURE PLC

Sydney

Lens one - globallyANNUAL REPORT AND ACCOUNTS FY 2021  /  25

Strategic ReportDIVISIONAL REVIEW

Media

Media is the largest division with 

representing 68% of the total advertising 

eMarketer, global eCommerce sales are 

70% of the Group’s total revenue 

market (eMarketer March 2021) compared 

projected to reach 24.5% share vs 19.6% 

with the fastest growth - 27% organic 

to c60% today. Within this it is expected 

currently, growing at 10% CAGR.

growth in FY 2021. The Media division 

that the fastest growth will be coming 

In the medium term, we would expect 

encompasses all revenue which is not 

from video format, which is of higher 

recovery in the physical events segment - 

magazines and includes sub-segments 

yields (up to 5x higher) than other types of 

which is a small portion of the overall 

like digital advertising (revenue from 
advertising on our websites or on social 

advertising. 

Secondly, online purchase continues to 

Group revenue. Long term, we expect this 
division to grow around 10% per annum 

platform and email marketing), 

gain share, with an accelerated conversion 

organically. 

eCommerce affiliates for both products 

during the pandemic. According to 

and services and events. 

Media revenues are now generated 

from 110 websites and 78 events held this 

year in the UK, US and Australia.

Long term growth drivers
The media division growth is powered by 

Online users

Social media followers

strong, attractive long term growth 

Events attendees (virtual and physical)

fundamentals. 

First, digital advertising is expected to 

continue to take share in the advertising 

market to reach $646bn by 2024, 

Email newsletter subscribers

eCommerce transactions

26  /  FUTURE PLC

FY2021

305m

123m

93k

11m

15.9m

FY2020

282m

99m

100k

9m

13.6m

Lens two - divisionallyMagazines

Magazines represent 30% of the 

Group’s total revenue. 

Revenue drivers
Magazines are experiencing secular decline, 

The Magazine division encompasses all 

which has been accelerated by the pandemic 

revenue associated with digital or printed 

but as we face easier comparators the next 6 

magazines or bookazines from advertising, 

months will continue to display abnormal 

to subscriptions, to newstrade. 

trends. Over time, we continue to expect 

We published 131 magazines and 735 

bookazines in FY 2021. 

magazines to decline in the region of 10-15% 
as previously experienced. 

96% of magazine revenues are generated 

However, subscriptions are more resilient 

from the UK. 

and with the newly acquired capabilities and 

brands from Dennis we see an opportunity 

to drive this further. 

Total circulation 

Subscribers

Magazines published

Bookazines published

FY2021

3.4m

1.8m

131

735

FY2020

3.8m

1.5m

115

410

ANNUAL REPORT AND ACCOUNTS FY 2021  /  27

Strategic ReportVertical review

By creating content that meets the needs of our audiences and helping them do
the things they love, we create strong specialist communities. At Future, we
believe that loyal communities are a differentiator in media; where we create
content that meets a need and as a result has a value for our partners.

B 2 B
B 2 B
B 2 B

T H  
T H  
T H  
L
L
L
V I N G S
V I N G S
V I N G S

A
A
A
A
A
A

W E
W E
W E
&   S
&   S
&   S

M E N’S
M E N’S
M E N’S
LIFESTY L E
LIFESTY L E
LIFESTY L E

O
O
O

W
W
W

&
&
&
E
E
E
L
L
L
Y
Y
Y
T
T
T
S
S
S
E
E
E
F
F
F
I
I
I
L
L
L

T
T
T
N
N
N
E
E
E
M
M
M
N
N
N
I
I
I
A
A
A
T
T
T
R
R
R
E
E
E
T
T
T
N
N
N
E
E
E

E
E
E
L
L
L

Y
Y
Y
R
R
R

Y
Y
Y

T
T
T

T
T
T

N
N
N

S
S
S

U
U
U

E
E
E

O
O
O

F
F
F

I
I
I

C
C
C

L
L
L

N
N
N

G
G
G

I
I
I

E
E
E

S
S
S

G
G
G

E
E
E

D
D
D

D
D
D

E
E
E

, 
, 
, 

Y
Y
Y

L
L
L

H
H
H

W
W
W

P
P
P

O
O
O

A
A
A

N
N
N

R
R
R

& K
& K
& K

G
G
G

O
O
O

T
T
T

O
O
O

H
H
H

P
P
P

SPORTS
SPORTS
SPORTS

28  /  FUTURE PLC

TEC
TEC
TEC

H
H
H

N
N
N

O
O
O

L
L
L

O
O
O

G
G
G

Y
Y
Y

G
G
G

A
A
A
M
M
M

I
I
I

N
N
N
G
G
G

H
H
H
O
O
O
M
M
M
E
E
E
S
S
S

M
M
M

U
U
U

SIC
SIC
SIC

Vertical Review 
 
 
 
 
 
 
 
 
ANNUAL REPORT AND ACCOUNTS FY 2021  /  29

Strategic ReportTech, Games & Entertainment

CASE STUDY: GAMES RADAR  
REVENUE DIVERSFICATION

Brands include:

Future’s Games vertical continued its impressive growth story to 
Future’s Games vertical continued its impressive growth story to 

deliver double digit organic gains in FY 2021. Flagship digital 
deliver double digit organic gains in FY 2021. Flagship digital 

brands GamesRadar.com and PCGamer.com drove the vertical’s global 
brands GamesRadar.com and PCGamer.com drove the vertical’s global 

users and sessions by +16% YoY, with strong consumer appetite around 
users and sessions by +16% YoY, with strong consumer appetite around 

both the new generation of gaming consoles and PC gaming.
both the new generation of gaming consoles and PC gaming.

In FY 2021, the vertical further diversified its revenue - a core element 
In FY 2021, the vertical further diversified its revenue - a core element 

of our strategy - by developing video revenues through both short-form 
of our strategy - by developing video revenues through both short-form 

and long-form digital broadcast content. 
and long-form digital broadcast content. 

The Future Games Show was conceived and launched in lockdown. A 
The Future Games Show was conceived and launched in lockdown. A 

90-minute video show distributed on YouTube, Facebook and our 
90-minute video show distributed on YouTube, Facebook and our 

network of Games and Tech sites every quarter, giving audiences the 
network of Games and Tech sites every quarter, giving audiences the 

KPIs:

chance to see some of the biggest new games in action. The event was a 
chance to see some of the biggest new games in action. The event was a 

huge success over 70m viewers in FY 2021.
huge success over 70m viewers in FY 2021.

Working closely with Future Studios, the bespoke multi-episode series 
Working closely with Future Studios, the bespoke multi-episode series 

Totally Game was developed with social distribution in mind, and as well 
Totally Game was developed with social distribution in mind, and as well 

as featuring across our owned and operated websites. Totally Game 
as featuring across our owned and operated websites. Totally Game 

found a passionate audience on both Snapchat and Facebook, reaching 
found a passionate audience on both Snapchat and Facebook, reaching 

20m global viewers, and securing a commercial partnership with Acer.
20m global viewers, and securing a commercial partnership with Acer.

Proving that Future’s retro gaming brands are also still relevant and 
Proving that Future’s retro gaming brands are also still relevant and 

valuable, in September 2021 we partnered with Channel 4 to resurrect 
valuable, in September 2021 we partnered with Channel 4 to resurrect 

the classic GamesMaster TV show - first broadcast in the early ‘90s. The 
the classic GamesMaster TV show - first broadcast in the early ‘90s. The 

new-look show, featuring Sir Trevor McDonald as the titular game sage, 
new-look show, featuring Sir Trevor McDonald as the titular game sage, 

debuted in late November on E4’s YouTube channel, before being 
debuted in late November on E4’s YouTube channel, before being 

broadcast on the E4 channel itself. 
broadcast on the E4 channel itself. 

30  /  FUTURE PLC

Online  
users: 
213m 

Social Media 
Followers: 
62m

Market-leading 
positions: 
17

*  From 1 October 2021, with the completion of the Dennis acquisition, the 
following brands are included in this content vertical: Computer Active, 
Minecraft World

Vertical ReviewWomen’s Lifestyle, 
Homes and Gardens

CASE STUDY: MARIE CLAIRE  
ANDSUSTAINABILITY

Brands include:

With over 30 years of championing sustainability through the 

lens of people, planet and regeneration, Marie Claire is in the 

vanguard of women’s brands championing environmental issues 

ranging from global warming to ethical fashion. Marie Claire has been 

recognised externally for its commitment by winning the Ocean 

Champion badge, the first UK brand to win this award for bringing 

Marie Claire Commitment

sustainability to the forefront of the conversation in the fashion and 

beauty industry. During the year, Marie Claire has made further 

progress on this agenda.

1.    For example, the Sustainability Awards, its first carbon neutral 

KPIs:

meet the 2030 Global goals.

event. As part of the awards, the team produced their first fully 

sustainable fashion and beauty shoot, encouraging audiences to 

buy more consciously by reducing, reusing, and recycling to help 

Our new digital channel hosts our editorial 
content commitment to Sustainability to 
date, and build a far-reaching community of 
followers. From our editorial strategy to 
2 .   The brand also launched the Vintage Edit, a new resale platform 
deliver content with depth and meaning, 
for pre-loved fashion. This initiative is fully aligned to Marie 
through to recognising industry 
Sustainability editor, Ally Head said: “The vintage resale platform 
game-changers, Marie Claire is already in 
the vanguard of the Sustainability 
movement.

we’re so delighted to be offering more planet-friendly shopping 

highlights our dedication to building a better tomorrow. Ethical 

fashion is no longer just a trend, but an essential, which is why 

Claire's commitment to sustainability. Marie Claire Health & 

solutions to our readers. Now more than ever, we need to be 

Online  
users: 
36m 

Social Media 
Followers: 
46m

Market-leading 
positions: 
4

Cover star ‘purpose’ led strategy

opting for pre-loved fashion – for both people and planet.”

Our audience is aware not only of the current fashion and beauty 

trends, but also of the shopping trends including many of the key 
Consistent editorial commitment with dedicated channel

environment aspects. In addition, search across all major related terms 

Recognising industry-leading best practice through Prix 
such as sustainability, clean beauty, plastic free, etc. has increased 
D’Excellence Awards.
significantly year on year. Therefore the content is attractive to our 

Editorial Channels & Pillars

online audience and to advertisers who are keen to reach them. 

Award winning:
Marie Claire UK awarded the Ocean Champion badge by the 
Oceanic Global Foundation, the highest level of The Oceanic 
Standard (TOS). A first brand in the UK to be awarded, the badge 
honours efforts by Marie Claire to bring sustainability to the 
forefront of the conversation in the fashion and beauty industry.

4

Alan Jope, CEO of 
Unilever thanking 
Marie Claire for his 
Prix D’Excellence
Beauty Award for 
Sustainability in 
June 20

 Sustainability 

Mental Health   

2

 Education 

 Empowerment 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  31

Strategic ReportBrands include:

Wealth & Savings, 
Knowledge, 
Health & Fitness

CASE STUDY: ADVERTISING IN OUR 
CYCLING VERTICAL  

KPIs:

With the TI Media acquisition in April 2020, we acquired Cycling 

Weekly which complemented our existing brand Cycling News. 

Using our SEO centre of excellence, we have the ability to rank 

on search. As a result, we are #1 in the UK and #2 in the US according to 

Comscore. 

Combined with our quality expert content, we are therefore a preferred 

partner for advertisers who can reach high-intent audiences. As a result, 

we have increased our advertisers for this vertical both in the UK and in 

the US and our average order value from advertisers is up 100%. 

In addition, thanks to our diversified content verticals, we have scale 

that is attractive for advertisers. For example, on T3 there are articles on 

indoor cycling and we have cycling brands that are keen to reach other 

cycling enthusiasts. 

32  /  FUTURE PLC

Online  
users: 
54m 

Social Media 
Followers: 
15m

Market-leading 
positions: 
9

*From 1 October 2021, with the completion of the Dennis acquisition, the 
following brands are included in this content vertical: MoneyWeek, 
Kiplinger, The Week, The Week Junior, Coach

Vertical ReviewStrategic Report

Future B2B

Main Brands:

CASE STUDY: SMARTBRIEF AND 
THE VALUE OF AUDIENCE IN A 
SPECIALIST PLATFORM  

KPIs:

SmartBrief seamlessly creates and distributes 250+ digital 
SmartBrief seamlessly creates and distributes 250+ digital 

newsletters, curating the most relevant content for virtually 
newsletters, curating the most relevant content for virtually 

every industry and profession, and we are able to do that at scale 
every industry and profession, and we are able to do that at scale 

without sacrificing the quality of the content or product. This allows 
without sacrificing the quality of the content or product. This allows 

us to create an unparalleled combination of breadth and depth of 
us to create an unparalleled combination of breadth and depth of 

B2B audience engagement. 
B2B audience engagement. 

Working closely with our association partners, who connect us 
Working closely with our association partners, who connect us 

with the majority of our qualified, valuable audience, we acquire 
with the majority of our qualified, valuable audience, we acquire 

more than 1 million new subscribers annually through a variety of 
more than 1 million new subscribers annually through a variety of 

opt-in tactics. This type of audience growth is not only incredibly 
opt-in tactics. This type of audience growth is not only incredibly 

effective and efficient, but provides a deep contextual understanding 
effective and efficient, but provides a deep contextual understanding 

of who our audience is. 
of who our audience is. 

Having a deep understanding and trust with your audience, means 
Having a deep understanding and trust with your audience, means 

the ability to effectively expand your relationship with them through 
the ability to effectively expand your relationship with them through 

new products, and new content, that allow us to engage with them in 
new products, and new content, that allow us to engage with them in 

even deeper and more meaningful ways. As a part of the larger 
even deeper and more meaningful ways. As a part of the larger 

Future ecosystem, and even prior to the acquisition, we’ve been able 
Future ecosystem, and even prior to the acquisition, we’ve been able 

to expand our capabilities beyond our core newsletter product, and 
to expand our capabilities beyond our core newsletter product, and 

are seeing early success with events, awards programs and podcasts. 
are seeing early success with events, awards programs and podcasts. 

This mix of products deepens and reinforces our relationships with 
This mix of products deepens and reinforces our relationships with 

key advertisers. Being part of the Future group has helped grow the 
key advertisers. Being part of the Future group has helped grow the 

business - it's certainly the products we are selling - the awards - the 
business - it's certainly the products we are selling - the awards - the 

video products - and the opportunity to build audience through 
video products - and the opportunity to build audience through 

305m monthly visitors to websites. 
305m monthly visitors to websites. 

I

E
C
N
E
D
U
A
E
R
U
T
U
F

E
L
A
C
S

Online  
users: 2m 

Social Media 
Followers: 8m

*From 1 October 2021, with the completion of the Dennis acquisition, the 
following brands are included in this content vertical: IT Pro, PC Pro

1P data  
moving from
'Unknown' to 
'known' 

Y
E

I
L
D

ONLINE USERS

moving from
non-intent
to intent

ANNUAL REPORT AND ACCOUNTS FY 2021  /  33

 
Our Future, 
Our Responsibility

At Future we operate as a responsible  

While we are driven by the desire to do things that 

business driven by our clear purpose, value 

make a difference, we are mindful of the importance of 

and culture. Our corporate strategy was formulated 

ensuring that we are accountable and transparent, and 

to drive returns and sustainability for the long term, 

as a result we are, where possible, aligned with a 

and as a consequence Environment, Social and 

framework. We have adopted the UN’s Sustainable 

Governance (ESG) has been at the heart of what we 

Development Goals (SDGs) as a guide for our objectives 

do. We’re committed to using our scale and reach to 

and our performance. Next year we will also report 

make a positive societal impact and inspire change 

against the Task Force for Climate-related Financial 

- playing our part in building a sustainable future for 

disclosures (TCFD), to disclose our climate-related 

all our communities and our planet. While operating 

governance, strategy, risks and targets. As the 

responsibly has been something we have continued 

formulation of our Responsibility strategy is a new 

to do (see pages 40-49 for details on what we have 

initiative for Future this year, we have set formal 

delivered this year) we also realised that we could  

targets for some but not all areas, and over the next 

do more. At Future we strive to truly make a 

few months one of our key objectives is to understand 

difference, and so this year we have revisited our 

how best to measure our effectiveness.

approach to this important topic and are delighted to 

We are driven and excited about responding to the 

be able to share our new responsibility strategy, 

array of ESG issues affecting our communities today. 

called Our Future, Our Responsibility, in this report, 

While there are many topics we could consider, in 

(see pages 36-49).

Our journey in 2021 
As we thought about how we could make more of a 

staying true to Future’s principles we have been 

disciplined about focusing on the issues where we 

believe we can truly make a difference. 

Our strategy is centred around four pillars that we 

difference we naturally looked to our employees and 

know are important to our colleagues and our 

external stakeholders to understand what mattered 

audiences, and we have separated these into: 

most to those who engage with Future. Over the last 

•  Future Differentiators - Where we have a unique 

six months we undertook a materiality assessment, 

opportunity to make a difference 

to identify the issues which are important to us and 

 •  Future Foundation - The things that we do which we 

align with our values.

believe are critical to all businesses who operate 

To achieve this we formed a Responsibility steering 

responsibly.

team and collaborated with global stakeholders to 

map the materiality issues for our sector and to 

Our Future differentiators are new to us this year, and 

identify any gaps. We consulted widely with our 

although we have acted responsibly in these areas, we 

stakeholders, including inputs from shareholder 

have not coalesced our approach explicitly until the 

reviews, the gap analysis versus peer benchmarking, 

launch of the new strategy, therefore you will not find 

ESG policy review benchmarking, and engagement 

any specific reporting against these. In contrast the two 

with our leadership team around key themes.

pillars under the Future Foundation are things we have 

From the outset we focused on key topics that: 

been working on for many years, and so in each pillar 

resonate with our organisation; are actionable; are  

section you will find an update on our progress in 2021. 

in line with all our stakeholder expectations; and  

You will also find in this section our update on S172, our 

are where we feel we, as Future, can make a  

carbon efficiency reporting and our non-financial 

unique difference. 

information statement.

34  /  FUTURE PLC

 
“Being a responsible business is at the 
heart of everything we do and the ‘Our 
Future, Our Responsibility’ strategy 
reflects our commitment to drive further 
change within our own company and 
through the content we produce. 
It is paramount that we focus on what is 
important to us at Future and where we 
can make a unique difference, building on 
what we do already, with clear ambition 
to do more across the business. Our 
portfolio of brands gives us the platform 
and opportunity to influence and inspire 
people, and to encourage positive change 
for a more sustainable environment 
through trusted information and advice.”

ZILLAH BYNG-THORNE, CEO

ANNUAL REPORT AND ACCOUNTS FY 2021  /  35

ResponsibilityFuture differentiation 

Future differentiation 

Future Foundation 

Pillar 1:  
EXPANDING 
HORIZONS

Pillar 2: 
SHAPING  
THE FUTURE

Connecting people with  
their passions and  
lifelong learning.

Leading conversations on the 
future of the internet and 
publishing.

Our depth of expert content 
enables us to take positive 

action to fuel passions and provide 
compelling learning opportunities 
for colleagues, audiences and 
future talent.

We will leverage our brands’ 
influence and content to create 
positive societal change; 
facilitating lifelong learning for all.

We will not tolerate 
misinformation or fake news. 

We will further strengthen the 
responsible content framework for 
our brands and will use our data 
responsibly.

We will adopt a leadership 
position in championing a safer 
internet and we will make it 
integral to our day-to-day business.

Pillar 3:  
THE CULTURE 
BEHIND THE 
COMPANY

Great content emerges from a 
great culture.

Great content is created by great 
people and we will build an 
environment where all our people can 
do their best work. We will continue to 
invest in our employee experience in 
order to attract, retain and grow the 
best talent, championing inclusive 
growth and development 
opportunities for all. At Future 
everyone has something to contribute.
To create content that our customers 
love we value diversity in our business, 
people and thoughts. We enrich lives 
by embracing difference, driving 
diversity in content, discussion and 
views.

36  /  FUTURE PLC

Responsibility reviewFuture Foundation 

Non-financial information statement

Pillar 4:  
TAKING 
RESPONSIBILITY

Going further to deliver a 
sustainable, transparent and 
well-governed business.

We are committed to making a 
positive impact and inspiring 

change — playing our part in building 
a sustainable future for our planet and 
our communities. 

The Company is required to comply with the non-financial reporting 
requirements set out in Sections 414CA and 414CB of the Companies Act 
2006. The table below sets out where in the Annual Report the relevant 
information regarding the key non-financial matters can be found.

Reporting  
Requirement

Relevant Group 
principal and
emerging risks,  
pages 60 to 64

Policies which 
govern our 
approach

Policy 
embedding, 
due diligence, 
outcomes 
and key 
performance
indicators

ENVIRONMENTAL 
MATTERS

Climate change

Responsibility 
Policy

Risk section, 
page 60

• Carbon 
performance,  
metrics and  
targets

COLLEAGUES

Key person risk

• Health and safety

• Culture and ethics

Pandemic 
impact

•  Inclusion and  

diversity

•  Wellbeing and 
support during 
COVID-19

Health and 
Safety Policy

Diversity  
Policy

Whistleblowing 
Policy

SOCIAL MATTERS

Personal data

Charity Policy

•  Contributing to the 

economy

Cyber security 
and IT

Health and  
Safety Policy

•  Support during 

COVID-19

Pandemic 
impact

Responsibility 
Report,  
pages 44 to 47

Responsibility 
Report,  
pages 40 to 43

Risk section, 
page 60

Governance 
Report,  page 80

Directors’  
Report, page 111

Responsibility 
Report,  
pages 38 to 39

Risk section, 
page 60

Financial Review, 
page 58

Digital 
advertising 
market changes

Personal data

Cyber security 
and IT

Economic & 
geo-political 
uncertainty

HUMAN RIGHTS AND  
ANTI-CORRUPTION 
AND ANTI-BRIBERY 

•  Reinforcing an  
ethical business 
culture

•  Speaking up  

against wrongdoing

•  Prevention of  
bribery and 
corruption

•  Approach to human 
rights and modern 
slavery

Anti-corruption 
and Bribery 
Policy 

Responsibility 
Report,  
pages 38 to 39

Whistleblowing 
Policy

Risk section, 
page 60

Slavery and 
Human 
Trafficking Policy

Directors’  
Report,  
page 111

ANNUAL REPORT AND ACCOUNTS FY 2021  /  37

ResponsibilityPillar 1: 
Expanding Horizons

Connecting people with their passions and lifelong learning

We have an opportunity to take positive action to fuel passions and provide 
compelling learning opportunities for our colleagues, our audiences and 

our future talent.

We will leverage our brands’ influence to create positive societal change 

through our expert content, facilitating lifelong learning for all.

WHY IS THIS  
IMPORTANT TO FUTURE?

We’re one of the biggest digital publishers in the UK and US and 

we’re all about expanding mindsets and prospects. Our brands 

connect people with their current passions and help them to 

find new ones.  We help people learn in a way that is:

• Varied and diverse in content
• Informal and fun
• Lifelong and out of the classroom
• Facilitated by enthusiasts and peers
• Open and accessible
• Accurate and responsible

Our content will be accessible, engaging, authoritative and 

expert so that everyone from diverse and global backgrounds 

will be able to fuel their passion or gain valuable learning.

Our Future Plans - Beyond 2021 

Topic

Ambition

Facilitating 
Lifelong  
Learning  
for our 
Audiences

We will connect our audiences’ 
passions to social and environmental 
content, inspiring them to effect 
positive change.

We will diversify our output across our 
brands to widen learning opportunities 
for our audiences.

We will develop content that is fully 
accessible for lifelong learning.

We will use the ‘Responsible Content 
Framework’ to package content as a 
learning opportunity for readers.

We will create an editorial steering 
group that embeds and advocates 
responsible content.

We will conduct an audit of brands 
readership and set targets for brand 
staff to better reflect readership by 
2030.

38  /  FUTURE PLC

 Responsibility reviewPillar 2: 
Shaping The Future

Leading conversations on the future of the internet and publishing

We will not tolerate misinformation or fake news. We will develop a responsible 
content framework for our brands and will use our data responsibly.

We will adopt a leadership position in championing a safer internet and 

embed it in our day-to-day business.

WHY IS THIS 
IMPORTANT TO FUTURE?

Our core purpose is that “we change people’s lives through sharing our 

knowledge and expertise with others, making it easy and fun for them 

to do what they want.” At Future we only have experts creating content 

to ensure we meet our audiences’ needs, promote a safer internet and 

produce truly responsible content.

As a leading digital publisher we have a responsibility to create a safe 

internet. Future has an audience reach of over 400 million, and with this 

comes a responsibility to ensure we work hard to secure the internet we 

want, the environment we need, and to keep our audiences safe.

Online content is a vital part of our business and we are committed to 

championing an internet that is safe for all ages, and is free of 

misinformation or fake news. We will take a lead in conversations on 

this issue and embed it in our day-to-day business. 

The internet enables us to share our expert content with our 

audiences and to engage with them. We hold ourselves to high 

standards, ensuring our content is ethical and in line with our values. 

We are working on a Responsible Content Framework that sets 

common principles across the Group, to guide our editorial colleagues.

Our Future Plans - Beyond 2021 

Topic

Ambition

Fake News and 
Misinformation

We will take an active role in the 
‘future of the internet’ debate.

We will commission thought-
leadership and research.

Responsible 
Content

We are developing a “Responsible 
Content Framework” that will be 
implemented across all verticals. 

Our annual stakeholder survey will 
determine committee themes i.e. 
online safety, editorial safeguarding 
guidelines.

We are introducing editorial 
guidelines on equal access, accuracy, 
independence, freedom of expression 
& rights.

Our ethics committee will meet 
quarterly.

We will use our content to positively 
influence consumer behaviour.

We will collaborate with editors to 
establish how we use our expertise 
to amplify and promote issues. This 
will differ across brands to be truly 
authentic for our audiences.

Encourage 
Positive  
Impact

ANNUAL REPORT AND ACCOUNTS FY 2021  /  39

ResponsibilityPillar 3: 
The Culture Behind The Company

Great content emerges from a great culture

We are a people business first 
and foremost. We believe in 

nurturing a smart, diverse and 
inclusive culture which brings 
people together from all 
backgrounds and lets them shine. 

WHY IS THIS  
IMPORTANT TO FUTURE?

Everyone’s welcome (inclusion and diversity)
We are working hard to ensure that our workforce reflects the diverse 

communities we serve, and that we create an inclusive culture where 

every employee can truly be themselves at work. Through 2021 we 

have continued to build momentum towards this goal of inclusion.

The Inclusion and Diversity Forum, continues to meet to discuss 

and implement initiatives and ensure a focus on inclusivity. We now 

have 30 ambassadors from across the global business involved in the 

forum, empowered to champion inclusion at Future and drive the 

agenda for change. Throughout 2021 we have celebrated diversity in 

our organisation through a hugely varied programme of internal 

events, communications and training.

In order to attract, retain and grow top talent we continue 

to invest in our people strategy, to ensure that we are an 

employer of choice for all. 

Board

Male

5

To create content that our customers love we value 

Senior management 5

diversity in our business, people and thoughts. That is 

what drives diversity in content, discussion and views, 

Direct reports

All Colleagues

53

1,156

Female

4

6

32

1,110

44%

55%

38%

49%

56%

45%

62%

51%

enriching lives.

In Future: 

• Everyone’s welcome (inclusion, mobility)
• Everyone can shine (inclusion & diversity) 
• Everyone contributes (deliver social impact)
• Everyone’s engaged (community, opinions)
• Everyone is supported (wellbeing & safety)

All staff split

Senior 
management

Board

51% 

49% 

45% 

55% 

56% 

44% 

Male

Female

40  /  FUTURE PLC

Responsibility reviewBlack Lives Matter

Our passion for justice and for  

3.    An independent diversity audit is 

making a difference meant that we  

conducted six-monthly, by Creative 

did not stay silent on this issue. In 

Equals, a global inclusion 

2020, we committed to making a 

consultancy. 

lasting difference and to effect real 

change, so we pledged to take action. 

In 2021 we have: 

4.    Every brand has been given 

diversity targets for contributor 

spend, ensuring black writers and 

1.    Donated $1m of advertising space 

creatives have a voice across our 

across our brands, in collaboration 

portfolio. 

with The Movement for Black Lives. 

5.    We encourage brands to take a lead 

2.    We have mandated that all original 

in demonstrating solidarity with the 

and stock photography used in our 

Black Lives Matters campaign, and 

brands will have equal 

to share with our audiences positive 

representation of black people.

ways that they can help.

In 2021 we identified a number of recruitment sites in the UK and 

US where we can advertise roles with a focus on inclusivity, such as 

Diversity for Social Impact - a jobs board that focuses on promoting 

and empowering Social Impact around the world. We continue to 

review new platforms, to build Future’s presence in this area. 

Embracing diversity underpins our commitment to providing equal 

opportunities to our current and future colleagues, and to applying 

fair and equitable employment practices. We codify this through our 

Equality and Diversity Policy, our I&D Strategy, and our Values.

Disability policy
When considering recruitment, training, career development, 

promotion or any other aspect of employment, we strive to ensure 

that no employee or job applicant is discriminated against, either 

directly or indirectly, on the grounds of disability.

If an employee becomes disabled while in employment - and as  

a result is unable to perform their duties - we would make every  

effort to offer suitable alternative employment and assistance  

with retraining.

Everyone can shine (learning and development)
2021 has seen Future welcome over 932 new colleagues into the 

business, through acquisition and hiring. We have introduced an 

on-boarding tool to further enhance the employee journey (see page 

51). We continue to build content into our flexible online learning 

portal, “Future University”, which gives colleagues access to bitesize 

learning opportunities at a time that is convenient for them.

Our Leadership Programme (Apprenticeship) launched in 

partnership with Multiverse in the UK. 

We review our top 150 colleagues annually, calibrating with the 

Executive Team to identify potential and ensure we are all aware of 

the talent in our business, that we have succession plans and 

individual learning plans. All the Future Leadership team has access to 

ClickNCoach, which is a virtual coaching tool, offering flexible, 

real-time support. 

Our Values

We are part of the 
audience and their 
community 
>  Our passion for our products 

and brands makes us part of the 
community in which we engage 
– an incredible privilege which 
we treat with total respect.

We are proud of 
our past and 
excited about our 
future

>  Founded in 1985 with one 

magazine, today Future boasts a 
portfolio of over 240 brands: we 
celebrate our heritage, and we 
remain excited about our future.

We all row the boat
>  Everyone at Future has a part to 
play and a contribution to make, 
because together we are 
stronger. 

Let’s do this
>  We have a bias for action, taking 
the best decisions we can in the 
face of uncertainty; we won’t 
always get it right, and that’s ok.

It’s the people in the 
boat that matter
>  We make sure we have the right 

team, with the right skills, to 
deliver our strategy, supporting 
each other, challenging each 
other and having fun along the 
way.

Results matter, 
success feels good
>  We restlessly seek to improve, 

be ever creative and 
unashamedly commercial in our 
ventures. Positive momentum 
helps us achieve extraordinary 
results, and celebrating our 
successes is a great way to 
support this.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  41

ResponsibilityJournalist training programme
In 2021 we launched bespoke Journalist training in the UK, 

the opportunity for disadvantaged children to reach their full 

potential. 

encompassing the National Council for the Training of Journalists 

This year, under the Foundation umbrella, we launched a 

(NCTJ) qualification and in-house training on audience development 

programme to provide mentoring, coaching and internships to 

and SEO, to bring together the best of external accreditation and 

disadvantaged students, inspiring them with the confidence and skills 

Future’s own expertise. Through this programme we are developing 

to pursue a career in media. Future Frontiers is an award-winning 

the next generation of editorial talent. 

education charity that ensures young people from disadvantaged 

SEO training programme
This year we developed an internal SEO training 

programme for new and current editorial staff, to 

learn or improve audience development 

techniques.

Government Kickstart Scheme, UK
In 2021 we partnered with charities, Media Trust 

and A New Direction, that run unique programmes 

In 2021, Future 
committed to ensure 
our UK Pay is above 
living wage levels; and 
we introduced the  
US tiered living  
wage - around 100 
colleagues saw an 
increase in 2021.

backgrounds fulfil their potential at school, and 

when transitioning to education, employment or 

training at ages 16 and 18. Double the number of UK 

colleagues participated in a 1-1 coaching programme 

this year compared to last year to help prepare 

young people from disadvantaged backgrounds to 

make informed decisions about their next steps. 

Everyone’s engaged (employee 
engagement, community, opinions)
At Future, engagement is more than a governance 

to encourage young, diverse talent to develop their confidence, 

requirement. Having an engaged workforce is critical to business 

passions and talents to work in the media sector. Kickstart roles at 

growth and success.

Future span advertising operation executives, eCommerce marketing 

We have a consistent rhythm of internal communications that 

assistants, supply chain administrators, researchers, circulation 

engage all our colleagues in regular updates, formal and informal, in 

executives, website administrators and content writers, across 

person and online. All staff are given frequent opportunities to ask 

brands. 

questions directly of the senior management and receive direct 

feedback. We encourage all managers to have regular check-ins, both 

individual and team meetings. We run Star of the Month activities and 

Dreamyard, US
We work with Dreamyard in the US, a not-for-profit organisation that 

annual awards aligned to our values.

Colleagues' involvement in the company's performance is 

collaborates with Bronx youth, families and schools to build 

encouraged through employee share schemes and other initiatives. In 

pathways to equity and opportunity through the arts. The young 

2021, our profit pool bonus increased to reward exceptional 

interns shadow, work with, and learn from a Future colleague, 

performance, and all colleagues received an additional working-from-

rotating across departments. 

home stipend in January. We launched our Value Creation Plan in 2021, 

giving all colleagues the opportunity to share in the success of the 

business. All new colleagues, whether organic or through acquisition, 

Everyone contributes (delivers social impact)
At Future we are proud of our charity-matching scheme that supports 

enjoy these benefits. We strongly believe that colleagues who can 

benefit from the success of the company are engaged, ensuring 

our people with their fundraising endeavours. In support of the 

everything we do is for the benefit of all.

incredible efforts of our colleagues, a donation is made to match their 

In September our live events returned, and we held Leadercon’21, a 

fundraising efforts. The holiday season is a time when colleagues 

conference for around 125 senior managers, to empower them to 

come together to support those in need; in the UK our chosen charity 

deliver on our strategic objectives, which we call “What's Important 

is Centrepoint, and in the US we support the Secret Snowflake Gift 
Drive in New York. 

Right Now”, for 2022. Additionally the Future Leadership Team has a 
monthly video call to discuss the strategic narrative, which ensures 

Our approach to development also extends to supporting 

alignment and prompts leaders to cascade these messages to their 

employability and career development outside Future. In 2021 we 

teams.

continued with the Future Foundation which seeks, through 

At Future, colleagues are invited to contribute their experience, 

investment of our time, expertise, resources and passion, to provide 

expertise and ideas. Colleagues are encouraged to partake in 

ADDITIONAL SUPPORT FOR OUR COLLEAGUES  
We gave everyone a stipend at the start of the pandemic to allow them to kit out their home 
workspaces and gave a second stipend in January 2021. We have supported those that have been 
further challenged by lockdown by implementing a hardship fund, still available to colleagues if they 
or their families are affected. 

42  /  FUTURE PLC

Responsibility reviewcross-functional working, with team members collaborating on 

projects throughout the business, sharing their knowledge and 

expertise and learning from other departments. 

All colleagues transferring through acquisition are given a ‘buddy’, 

an opportunity to meet with someone from the existing Future 

workforce, informally, to support them through the transition; this is 

in addition to meeting their own manager and team. Our speed 

networking events link existing and new colleagues and are a fun 

and informal way for colleagues to meet while we are onboarding 

online. We invite all new colleagues to tailored ‘Welcome’ sessions 

and Town Halls with the senior management team. Throughout the 

process, we invite feedback to understand how we can continue to 

improve our employee engagement and onboarding activities.

Everyone is supported (wellbeing and safety) 
At Future, prioritising health and colleague wellbeing is a critical part 

of our company culture. By supporting our colleagues physically, 

mentally and emotionally they can be fulfilled in their career and give 

their best performance.

We remain proud of our unlimited holidays - an extraordinary 

benefit that allows colleagues time to reset.

The well-being and safety of colleagues is a key priority for the 

Group. Future is largely an office-based environment; all locations 

across the Group comply with relevant legislation and we 

communicate our health and safety policy to all colleagues. In the UK, 

during the year to 30 September 2021, there were no fatalities and 

four minor injuries across all sites. Our continued response to 

COVID-19, supported by our strong technology infrastructures, 

allowed us to adapt to changing environmental pressures. Future was 

able to maintain remote working, phased returns and ensure 

COVID-safe practices in our office spaces. We continue to monitor 

our office spaces to be COVID-secure, based on Government and 

State guidance.

Well-being at Future does not end with physical safety. In 2021 we 

have taken a number of steps to ensure the mental and emotional 

well-being of our colleagues is supported. We maintained over 50 

Mental Health First Aiders across our sites, to provide our colleagues 

with resources and confidential support, focusing on mental health. 

They run weekly drop-in sessions and are available at any time via a 

dedicated email account. We have a Colleague Assistance 

Programme in each of our geographies, which provides colleagues 
with access to free and confidential support services, such as a 

qualified counsellor. 

We are committed to being a great place to work and an employer 

of choice, ensuring that we have the best people. In January 2021, we 

invested in our employment contracts, enhancing benefits beyond 

just pay, by launching Future 3.0. This harmonisation of contracts of 

employment provided more favourable terms for the majority of 

colleagues. This simplification from over 20 different contracts in the 

UK was carried out to ensure we offer attractive terms. The benefit 

enhancements included an increase in pension matching from a 

range of 3-4% to 5% for around 490 employees and a life assurance 

increase from 3x salary to 4x salary. Other enhancements included 

an increase in paid parental leave to 13 weeks for maternity and 

adoption and 2 weeks paid paternity, as well as enhanced sick pay to 

6 weeks full pay and 6 weeks half pay for around 660 employees.

Our Future Plans - Beyond 2021 

Topic

Ambition

Inclusion, 
Diversity and 
Representation

We will set our E,D&I objectives and 
publish our diversity policy.

We will publicly report on the diversity 
of the Executive Leadership Team.

We have an opportunity to build new 
and existing partnerships, in order to 
diversify our workforce and our content.

Race and inclusion training will be 
mandatory, and all managers will have 
inclusive leadership training.

Our content will become more 
representative and we will be proud of 
our diversity of thought.

Talent 
Attraction, 
Retention and 
Development

We will increase internal mobility.
We will continue to offer coaching, 
training and mentoring for colleagues.
We will have a digital skills programme 
for junior staff.

Colleague 
Wellbeing

We will continue to train mental health 
first aiders, operating a ratio of around 
1 per 50 employees, and support the 
individuals who provide this service 
across the group.

Our annual employee engagement 
survey will include a section on 
wellbeing and knowledge of current 
activities and available solutions.

We will ensure colleagues are taking a 
minimum of 15 days leave a year and 
within any rolling 12 weeks at least  
2 days off.

Employment 
Offer and 
Culture

We will incorporate Future values 
as part of the recruitment process, 
employee reviews and all existing HR 
processes.

Our Executive Leadership Team will 
hold Values workshops with each 
department, to ensure we embed them 
in our day to day work.

Annually, we will hold a Town Hall to 
review the Values and reflect on the 
annual engagement survey results.

We will invest in the Future Foundation 
and increase its impact.

We will create partnerships with 
charities that align with our values.

We will support our office communities 
with their charitable endeavours.

Community 
and Charitable 
Partnerships

Employee 
Volunteering  
and  
Engagement 

All colleagues will have the opportunity 
to volunteer up to two days per year.

We will increase the number of 
colleagues coaching young people from 
disadvantaged backgrounds, via Future 
Frontiers.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  43

ResponsibilityPillar 4: 
Taking Responsibility

Great content emerges from a great culture.

We are committed to making a 
positive impact and inspiring change 

— playing our part in building a 
sustainable future for our planet and our 
communities. 

WHY IS THIS  
IMPORTANT TO FUTURE?

At Future, we acknowledge our responsibility to build a sustainable 

future for our planet and our communities. We are committed to 

delivering a sustainable, transparent and well-governed business. We 

will be principled and transparent in reducing our own impacts, and 

behaving ethically.

We already do much work to ensure our business is sustainable - from 

Responsibility Committee
Ensuring governance of our responsibility 

strategy is critical, and consequently we have 

constituted a new Board Committee for 2022 

and onwards, with the mandate to ensure 

board level oversight of our responsibility 

strategy, monitoring and approving the output

Members 
Hugo Drayton - Chair

Meredith Amdur

Angela Seymour-Jackson

Key responsibilities
The Responsibility Committee supports the 

Board in the oversight of our responsibility 

sourcing paper responsibly to our travel policies - and we have brands at 

strategy:

the forefront of these conversations, such as: Marie Claire, which is at 

the vanguard of women’s brands championing environmental issues, 

•  Oversee and assess Future’s overall contribution 

to, impact on, and role in society

ranging from global warming to ethical fashion; Home and Gardens, 

•  Oversee Future’s plans to deliver the Our Future, 

showcasing eco home improvement solutions, such as ‘the greenest 

Our Responsibility strategy, including the 

way to heat your home’, and ‘eco benefits of sedum roofs’; Tom’s Guide, 

setting, disclosing and achievement of targets

leading the charge on a breadth of sustainable content, from the 

•  Review progress against priorities and 

benefits of transitioning to electric vehicles, to grow and replant your 

objectives, across Future’s sustainability 

own Christmas tree year on year; and Decanter, highlighting those 

strategy 

wineries that are decreasing their environmental impact and hosting 

carbon neutral events.

•  Consider Future’s position on relevant, 

emerging sustainability issues 

Hugo Drayton, Chair of the Future plc 
Responsibility Committee, commented: “As a 
public media company, Future is clear about 
our privilege and duty to all our stakeholders - 
including consumers, shareholders and 

colleagues - to support and defend our people and our 
planet. I am delighted to chair Future's Responsibility 
Committee, which anticipates and reflects our 
stakeholders' expectation that the company proactively 
seek to improve continuously in all areas of responsibility, 
transparency and education; to ensure the best possible, 
sustainable environment, to minimise negative impact, 
and deliver opportunities for all.”

Key priorities in FY 2022
•  Review and agree the 3 year plan ambitions for  

Our Future, Our Responsibility

•  Determine suitable measures to report against 

for each pillar, ensuring that we stay focussed 

on what matters, not just what can be 

measured 

•  Engage with the wider Future organisation to 

ensure the strategy is being embedded and the 

key milestones are achievable

•  Report against the TCFD framework, and begin 

work on our carbon reduction programme

44  /  FUTURE PLC

Responsibility review 
Taking Responsibility

Earlier this year, Country Life 
launched an ambitious campaign 
in partnership with Forestry 
England and Charles Stanley Wealth 
Managers, to plant thousands of trees 
in a new Country Life wood. From 
reader and supplier donations, over 
2300 trees will be planted in January.
A mixture of species will be planted 
in Hampshire, carefully selected to 
support the biodiversity of the site 
and to be resilient to pests, diseases, 
and a warming climate.

volumes and offset our waste by 

purchase of Packaging Waste Recovery 

Notes. 

Our UK subscription copies are now 

all mailed in paper-wrap, along with 

the majority of promotional packs to 

the retail newsstand. In 2022 we will 

Reducing waste 
Sourcing paper
Paper is the largest raw material we 

use as a Group. We work hard to make 

sure that whatever we consume, we do 

it in a way that is ethically responsible 

and environmentally sustainable. Our paper is sourced and 

explore moving our export subscriptions to paper wrap, from their 

produced from sustainable, managed forests, conforming to strict 

current LDPE4 (number 4-coded low-density polyethylene) fully 

environmental and socio-economic standards. Our paper mills and 

recyclable wrap. We remain committed to ensuring recycling logos 

paper merchants all hold full FSC (Forest Stewardship Council) 

show the latest information available on recyclability of the 

certification and accreditation, showing our commitment to 

wrappers, directing customers to recycle the bags at local 

sourcing paper supplies from sustainable sources.

supermarkets. 

Recycling of unsold magazines and gifts
The Group is strongly incentivised to minimise the number of unsold 
magazines and we employ sophisticated techniques to help achieve 

Recycling and waste management in the office
All of our offices have clearly defined communal waste and 

recycling areas. In 2021, as we have opened new offices, waste 

this. In the UK, Future’s unsold magazines are either used in recycled 

management has been a critical part of that process. Through our 

paper manufacture or in other recycling operations, or they are 

GoCo acquisition we acquired a new Newport office location, which 

handed to local schools and hospitals. We also support the 

reports zero waste to landfill.

Professional Publishers Association’s initiative, encouraging readers 

Our in-office signage for colleagues ensures we all play an active 

to recycle their magazines after use, and we are now full members 

part in recycling. We have separate general waste, mixed recycling 

of the OPRL (On-Pack-Recycling-Label) Scheme which provides full 

and food waste in all offices, and we operate a zero single-use 

access to and use of correct recycling labelling, instructing 

plastic policy, which has significantly reduced our impact already.

consumers how to responsibly recycle or dispose of our magazines 

We work with our waste provider to complete quarterly reporting 

and packaging.

to trace waste usage more efficiently and monitor progress on 

reducing waste that is sent to landfill. 

Packaging
We comply with our obligations under the Producer Responsibility 

2021:

Obligations (Packaging Waste) Regulations, and carry out an annual 

Total waste: 15.129 tonnes across four locations

packaging waste audit where we declare our packaging waste 

Total recycled: 5.354 tonnes across four locations

ANNUAL REPORT AND ACCOUNTS FY 2021  /  45

Responsibility 
Scope 1 and 2 emission reporting
Climate change is not currently considered a principal risk. You can read more about our approach to risk on page 60.

Streamlined Energy & Carbon Report (SECR) Summary
In accordance with the Companies Act 2006 (Strategic Report and Directors’ Report) Regulations 2013 (‘the 2013 Regulations’) and the 

Companies (Directors’ Report) and Limited Liability Partnerships (Energy and Carbon Report) Regulations 2018 (‘the 2018 Regulations’) we have 

reported our Streamlined Energy and Carbon Report disclosure for 2021, covering the period 1 October 2020 to 30 September 2021. 

2018

2019

2020

2021

Total (tCO2e)

Total (tCO2e)

Total (tCO2e)

Total (tCO2e)

Global tonnes  
CO2e emissions from

The combustion of fuel:
gas for heating and fuel for
vehicles (Scope 1)

The purchase of electricity:
heat, steam or cooling by the

Group for its own use (Scope 2)

Location Based

UK
US
Australia
TOTAL

UK
US
Australia
TOTAL

The purchase of electricity: heat,
steam or cooling by the Group
for its own use (Scope 2)
Market Based

UK
US
Australia
TOTAL

Total Emissions (tCO2e)
- Location Based

Total Revenue (£m) 

Intensity Ratio (tCO2e per £1m)
– Location Based

Underlying global kWh energy use from

97
-
-
97

331
3
-
334

-
-
-
-

431

130.1

3.3

The combustion of fuel:
gas for heating and fuel for  
vehicles (Scope 1)

The purchase of electricity:
heat, steam or cooling by the Group for its own use (Scope 2)

Total Energy (kWh)

Total Revenue (£m)

Intensity Ratio (kWh per £1m)

96
-
-
96

298
205
-
503

-
-
-
-

599

221.5

2.7

UK
US
Australia
TOTAL

UK
US
Australia
TOTAL

106
2
1
109

235
34
-
269

337
34
-
371

378

232
2
0
234

230
8
3
241

-
-
-
-

475

339.6

606.8

1.1

0.8

2020  
comparator

2021 Total (kWh)

Total (kWh)

Total (kWh)

549,946
8,854
5,144
563,944

1,008,372
83,247
-
1,091,619

1,152,393
7,318
-
1,159,711

1,084,041
41,433
3,776
1,129,250

1,655,563

2,288,961

339.6

606.8

4,875.04

3,772.18

Notes:
1 https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/850130/Env-reporting-guidance_inc_SECR_31March.pdf
2 https://ghgprotocol.org/
3 https://www.gov.uk/government/publications/greenhouse-gas-reporting-conversion-factors-2020
4 Source: IEA (2019) Emission Factors (https://www.iea.org/t_c/termsandconditions/)

46  /  FUTURE PLC

Responsibility reviewMethodology
We have used the Environmental Reporting Guidelines: including 

Our Future Plans - Beyond 2021 

streamlined energy and carbon reporting guidance 1 and 

Topic

Ambition

Greenhouse Gas Protocol 2 methodology for compiling this GHG 

data, and have included all required emissions sources.

GHG emissions factors have been sourced and applied from BEIS 

conversion factors for Greenhouse Gas emissions 3; the equivalent 

reports on non-UK (Australia) properties used the CO 2e factors 

provided by the International Energy Agency (“IEA” 4 ), and for USA 

regional factor for New York, provided by United States 

Environmental Protection Agency, sourced from carbon footprint 5 

for emissions associated with grid electricity consumption. As a 

Group with only office-based activities and no manufacturing 

activities, under the GHG Protocol Corporate Standard, emissions 

fall under Scope 1 (combustion of fuel) and Scope 2 (purchase of 

electricity).

Energy Efficiency Action Taken
In the period covered by the report the Company has completed 

installation of EV charging points in its Bath office and LED lighting 

installations at all legacy Future offices. Two new office locations 

will have LED lighting completed in 2022. We have a Building 

Management System running our Bath office to minimise our usage. 

During the next financial year the company will be completing 

TM44 surveys at all sites and will act on the results accordingly.

Intensity Ratio
We are using ‘Tonnes per £1 million revenue’. Our GHG emissions 

CO 2e intensity has decreased from 1.1 tonnes CO 2e per £m in 2020 

to 0.8 tonnes CO 2e per £m 2021, which is a decrease of 27%.

Office closures due to COVID-19
COVID-19 has had a large impact on our kWh usage as offices have 

been shut for periods of time due to government lockdowns.

Climate Change 
- Direct

We will target net zero GHG emissions 
from Scope 1 and 2.

We will demonstrate reductions via 
energy saving and renewable energy.

We will conduct a Scope 3 footprint.

Value Chain 
Impacts

Our commitment to producing 
hard copy issues from certified or 
responsibly-sourced paper, with a 
preference for FSC, will continue. 

We will set targets to measure emissions 
from our digital value chain.

We have am ambition to join the 
DIMPACT collaboration.

We will remain committed to 
responsible sourcing of paper and other 
materials.

We will set a plastic-free policy, and 
report on compliance.

We will disclose our operational waste 
tonnage and introduce programmes to 
increase our recycling rate.

Corporate 
Governance  
and  
Compliance

A sub-committee of the board will 
govern the Responsibility strategy.

We will increase the diversity of our 
Board.

We have introduced new Board policies.

Our policy committee will take 
responsibility for reviewing, updating 
and circulating our policies.

Training will support the Group’s key 
policies.

We will publish our tax strategy in our 
2022 annual report.

Lobbying and 
Public Affairs

Using the responsible lobbying 
framework we will interact with 
regulators and policy makers.

Stakeholder 
Engagement

We will continue to disclose our section 
172 statement, annually.

We will engage in Ratings providers’ 
research, and ensure transparency of 
our data.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  47

ResponsibilityRoadmap to TCFD
In 2022, the Task Force on Climate-related Financial Disclosures 

transparency and disclosure. In 2022, we will undertake a fully 

assessed gap analysis. From this, we are committed to collecting 

(TCFD) aligned reporting will become mandatory for Future. Below, 

data, calculating our emissions and setting targets (see page 62 for 

we outline our 2022 roadmap; our approach to implementing the 

our approach to principal risks).

recommendations of TCFD.

Our targets for Scope 3 emissions will be defined over the next 

While we continue to focus on social issues, tackling climate 

three years; we anticipate our digital footprint to be our biggest 

change remains a priority for the Group and we are committed to 

contribution to our Scope 3 emissions.

our climate ambition; understanding our impact and increasing our 

GOVERNANCE

STRATEGY

RISK MANAGEMENT

METRICS AND TARGETS

We will report our governance 
around climate-related risks and 
opportunities.

We will conduct climate-
related scenario analysis 
and will report the actual 
and potential impacts 
of climate-related risks 
and opportunities on our 
business, strategy and 
financial planning. Our 
scenario analysis will be 
shared but will not include 
confidential business 
information.

Our aim is to integrate 
climate into our risk 
management processes. 
We will disclose the 
processes we use to 
identify, assess and 
manage climate-related 
risks. 

We will identify the top 
issues and report the 
metrics and targets we 
use to assess and manage 
relevant climate-related 
risks and opportunities.

RECOMMENDED DISCLOSURES

Describe the board’s oversight 
of climate-related risks and 
opportunities. 

Describe management’s role 
in assessing and managing 
climate-related risks and 
opportunities.

Describe the climate-related 
risks and opportunities the 
organization has identified 
over the short, medium, and 
long term.

Describe the 
organization’s processes 
for identifying and 
assessing climate-
related risks. 

Describe the impact of 
climate-related risks and 
opportunities on the 
organization’s businesses, 
strategy, and financial 
planning. 

Describe the resilience of 
the organization’s strategy, 
taking into consideration 
different climate-related 
scenarios, including a 2°C or 
lower scenario.

Describe the 
organization’s processes 
for managing climate-
related risks. 

Describe how processes 
for identifying, assessing, 
and managing climate-
related risks are 
integrated into the 
organization’s overall 
risk management.

Disclose the metrics used 
by the organization to 
assess climate-related 
risks and opportunities in 
line with its strategy and 
risk management process.

Disclose Scope 1 and 
Scope 2 greenhouse gas 
(GHG) emissions, and the 
related risks.

Disclose Scope 3 
greenhouse gas (GHG) 
emissions, and the related 
risks.

Describe the targets used 
by the organization to 
manage climate-related 
risks and opportunities 
and performance against 
targets.

Will be undertaken in 2022

Undertaken in 2021

48  /  FUTURE PLC

Responsibility reviewIn 2021, Marie Claire UK held its 
first ever Sustainability Awards - 
also its first ever carbon neutral 
event. It follows the Marie Claire 
Sustainability festival earlier this 
year and the launch of the brand’s 
dedicated Sustainability  
Channel in 2019. 

The awards covered over 60 
categories and multiple industries, 
including beauty, fashion, health 
& wellness, homes, motors, food & 
drink and travel & leisure.

Entries were judged by a trailblazing 
panel of over 40 of the world's 
leading experts in sustainability; 
the awards were delivered in 
partnership with Nula Carbon, so for 
every attendee to the virtual event, a 
mango tree was planted.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  49

Responsibility 
 
How we 
engage  
with our 
stakeholders

Our key stakeholders are those who 
influence or are affected by our day-to-
day activities. These stakeholder groups 
have varying needs and expectations and 
our aim at Future is to engage effectively 
with all of them to develop and maintain 
positive and productive relationships.

Details on how information from our 
stakeholder groups flows up to the Board 
can be found in the Corporate 
Governance Report, on page 68. 

Our Audience
We create fans of our brands by giving them a place 
where they want to spend their time and where they 
go to meet their needs. They are central to our 
business and without them we would not exist.

You can read more about our audience and how we 

have continued to delight them on pages 24 to 33.

How the Board engaged in FY 2021
The board receives regular audience insight reports through the year, 

and regularly reviews our audience needs. Last year, as the pandemic 

continued to unfold, our brands were able to meet the needs of our 

audiences across an increasingly diverse range of consumer verticals. 

We evolved our platforms to take advantage of the evolving 

landscape in search, and to ensure that our content was able to reach 
and meet the needs of our audiences.  

What we learnt
As the pandemic unfolded and drove changes in consumer behaviour, 

particularly around the adoption of ecommerce, our content 

continued to be a source of help and advice for hundreds of millions 

of consumers. As consumers returned to some semblance of 

normality, it’s clear that many of those new habits stuck, giving our 

brands new and enlarged audiences across our diverse verticals.  

What are we going to do in FY 2022
Looking ahead, the challenge is to ensure that our platforms continue 

to evolve to meet the needs of our new audiences, and that we take 

advantage of our platform capabilities across the new verticals in 

which we now operate as well as our core business.

50  /  FUTURE PLC

Stakeholder engagement 
 
Our people
Our talented and engaged workforce are committed to upholding our values, enabling us to deliver on 
our promises. We recognise that listening to our people and keeping them engaged is essential to our 
continued success. 

You can read more about how we engage colleagues on pages 40 to 43, including how we continued 

to support them during lockdowns and when workspaces opened as restrictions eased. The way we 
invest in and reward our people is on page 43. 

How the Board engaged in FY 2021

Listening, learning and responding to our 

for the Board. Our Chief People Officer, 

of which are attended by our Board, 

people continued to be a key priority this 

who is responsible for global HR, attends 

including the annual Future recognition 

year (as identified in our forward looking 

Board meetings at least once a year to give 

awards which was conducted globally 

statement). We have addressed this in a 

updates and a HR dashboard, showing key 

online last December.

number of ways, including increased 

statistics in relation to our people, is 

Feedback, suggestions and concerns 

in-person engagement, increased online 

reviewed at each Board meeting. As we 

from employees across the business are 

communication and the formalisation of 

reopened our offices in the UK, the Board 

also considered through channels such as 

our internal communications calendar to 

took the opportunity to visit both the Bath 

town hall meetings, ELT listening sessions, 

ensure we maximise the opportunities to 

and Newport offices during July, and most 

direct correspondence with the executive, 

have quality interactions whilst the 

of the Board attended the leadership 

weekly all staff emails from the CEO and 

company was working remotely, and then 

conference in September. Throughout the 

the weekly Future snapshot. Most of the 

ensure this remained appropriate as we 

year we have had numerous live online 

Board participate in the communication 

returned to the office .

events via Google Hangouts and Zoom, led 

updates and have invitations to the town 

Workforce engagement is a key priority 

by the Executive Leadership Team, many of 

hall events. 

What we learnt

Our people enjoy working at Future, and are 

this area are very much in demand as is a 

focus during the summer of 2021 has been 

proud of our success and growth. They 

desire to understand how we benchmark in 

on re-opening our offices and identifying 

identify with our purpose and values and 

against our peers. Another key area our 

new ways of working post lockdown. As 

have a strong understanding of the culture 

people care about is mental wellbeing, and 

restrictions were lifted, we offered a phased 

and what is important at Future. They were 

this has been a key focus area during the 

return to the offices for our colleagues to 

very pleased to share in our ongoing 

year, our Mental Health First Aiders (MHFA) 

help them adjust and we also provided 

financial success as a result of the creation of 

have been providing invaluable support for 

weekly lunches, breakfasts and advice and 

the Value Creation Plan.

colleagues. Further training and support for 

guidance on transitioning back to the 

Managing the integration of new 

the MHFAs will be provided in 2022. As 

commute and working in the office. 

businesses into Future’s culture is something 

mentioned last year we implemented a 

Following extensive consultation with our 

that we do well and we will continue to 

hardship fund for colleagues who had 

colleagues we determined that the 

evolve and improve our onboarding 

suffered financial difficulties as a result of 

go-forward working model for Future would 

activities. 

the pandemic and during 2021 27 colleagues 

be one with increased flexibility, where 

Our people care about being a 

made a request to this fund, with the 

employees that want to can work for up to 

responsible business, and of particular 

average award being £949.

two days a week from home, and the vast 

importance is ensuring that we treat all 
colleagues fairly, be inclusive, and diverse. 

From our colleagues feedback we 
identified that the loss of physical office 

majority of our colleagues will adopt this 
model allowing greater flexibility and 

Education and awareness programmes in 

space was isolating for many, and so the 

balance than pre-pandemic.

What are we going to do in FY 2022

We will continue to enhance our 

initiatives. We intend during this year to 

performance of the business and create a 

onboarding experience, piloting a new tool 

launch a new employee engagement 

regular cadence both with the relevant 

to engage new employees post offer but 

survey, and our new CPO - Hazel Boyle 

body and all colleague population. This 

prior to commencement, giving them a 

- who joined in November 2021, will lead the 

year there were various communications 

feeling of belonging and insight into their 

scoping and delivery of this work during 

provided by the CEO about the profit pool, 

new working environment. We will 

2022. 2021 has been a year of transition for 

annual salary review and the roll out of the 

continuously improve our integration 

the senior leadership team at Future, our 

VCP all in connection with our overall 

practices, creating playbooks and lessons 

intention is to ensure we evolve 

strategy and business performance, and we 

learned, holding town halls, encouraging 

communication to all colleagues about the 

will continue our commitment to fairness 

buddying, meet and greets and training 

link to remuneration and overall 

and transparency of information in 2022.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  51

ResponsibilityOur Investors
The Board places great importance on having 
constructive relationships with all shareholders and 
seeks to ensure there is an appropriate level of 
dialogue with them.

How the Board engaged in FY 2021
Like many other companies, due to the public health guidance and 

measures regarding the conduct of general meetings brought in by 

legislation we were not able to hold an in person AGM. Instead we 

encouraged shareholders to email in their questions in advance of 

our AGM, which was held virtually on 10 February 2021 and was 

webcast live to our shareholders. Shareholders were also given the 

Our Commercial Partners 
and Suppliers 
Working on our behalf, our commercial partners are a 
face for our business. Ensuring they are motivated to 
deliver good quality work helps us deliver the best 
service to our audience. We believe it is important that 
our suppliers are not only price competitive but also 
have a strong compliance, quality, service, 
sustainability and innovation ethos.

How the Board engaged in FY 2021
Through FY 2021 Future has continued to identify and engage with our 

opportunity to submit questions during the meeting. 

core commercial partners to drive further business success through 

Annually, the Chair offers a meeting with our top shareholders to 

collaboration and alignment. 

maintain the interaction but also to obtain feedback and during the 

In FY 2021 new trading agreements were signed with the largest 

year he held a number of meetings with our investors.

advertising agencies GroupM, Publicis and Opera. These agencies are 

As part of the FY 2020 annual report, we updated our 

the largest trading partners for Future and represent many advertisers 

remuneration policy. The Chair and the Chair of the Remuneration 

who feature on the sites, in magazines and at events. The trading 

Committee proactively engaged with shareholders to obtain 

agreements ensure that Future’s commercial teams gain access to ad 

feedback on this policy. A total of 12 meetings were held with 

agency decision makers at the highest level, ensure our businesses are 

investors on the subject. 

aligned and that we have forward visibility of issues and trends that 

We organised two webinars during the year to inform our 

agencies believe are important to themselves and the advertising 

shareholders about market development on privacy, regulation in 

industry as a whole. 

the PCW (Price Comparator Website), and post year-end we ran an 

Whilst many brands purchase media through advertising agencies, 

additional webinar focussed on the quality of our audiences, with a 

Future maintains relationships with brands directly. By maintaining 

spotlight on our B2B business. A number of members of the Board 

these connections the commercial teams are able to ensure the true 

attended these events and provided feedback. 

value of Future and it’s audiences are shared with the marketing and 

During the year we launched a quarterly investor newsletter, 

product teams of the largest brands partners. This includes Future 

which gives an update on the business to demonstrate progress on 

hosted Industry events, such as the Cycling Summit, where teams from 

the strategy including sustainability, previous communications with 

across Future present our unique insights on the cycling market to 

the financial markets, thought leadership as well as upcoming 

representatives from key partners across the industry, developing a 

events. Engagement with this has been high, with open rates of 50%.

common learning and collaboration that supports the markets we 

The Board receives regular updates on investor communication 

operate in. 

activity, changes to the shareholder register, analysis of share price 

Where Future has completed acquisitions in FY 2021 we engaged with 

performance and particular investment themes. In addition, the 

commercial partners to ensure that those who had operated on 

feedback from shareholder / analyst interactions is shared with the 

acquired brands were migrated over to Future terms and that our 

Board on a regular basis, via our corporate brokers.

expanded portfolio was included in the deals we have, this is pertinent 

What we learnt
Investors are highly engaged with Future and understand the 
strategy that underpins our future growth plans. They are keen to see 

the traction from these and they are supportive of the strategy and 

with Ad Tech partners and Supply Side Partners to ensure optimum 

monetization of the acquired assets. 

What we learnt
Future held regular meetings with the large platform businesses such as 

its implementation. In addition they have a focus on ensuring key 

Facebook, Google and Snap throughout the year. These sessions helped 

management is retained, good succession planning is in place across 

to ensure that feedback was shared and that Future teams learnt about 

the leadership teams and were very pleased to see that the new VCP 

upcoming developments, such as new product development that the 

was focused on ensuring all members of staff shared in the economic 

platforms are introducing. 

benefits of our success. 

What are we going to do in FY 2022
We will continue to engage with our shareholders throughout FY 

What are we going to do in FY 2022
In FY 2022 Future will continue to utilise the existing trading agreements 

with key agencies whilst expanding their scope to cover any new brands 

2022. We look forward to welcoming shareholders, subject to there 

that we own and operate. The acquisition of Dennis is an area where 

being no COVID-19 restrictions in place, at our AGM in February 

new vendors will be migrated to Future terms and integrated to our 

where they will have an opportunity to meet our new Board 

platform. In areas such as privacy we continue to engage with our key 

members, Angela Seymour-Jackson and Penny Ladkin-Brand, and 

vendors and the broader media industry to agree on frameworks and 

vote on resolutions.

systems that allow us to manage new and existing trends. 

52  /  FUTURE PLC

Stakeholder engagement and Section 172Regulators
Our price comparison services are subject to 
regulations and authorisations in the markets we 
operate in such as financial services. Regulators 
recognise that comparison encourages switching and 
enables competition and PCWs have a positive 
impact, especially in areas where regular switching 
remains a challenge. 

You can read more about this part of our business 

on page 32.

How the Board engaged in FY 2021
Following the acquisition of the GoCompare business during the 

year we have started to develop and maintain a constructive and 

open relationship with our regulators. 

with the Department for Business, Energy, and Industrial Strategy, 

Ofgem, the Business, Energy, and Industrial Strategy Select 

Committee, and MP groups including the APPG for Consumer 

Protection and APPG for Fuel Poverty and Energy Efficiency.

Regular updates were provided to the Board including updates on 

major interactions with regulators and we responded to any 

correspondence in a timely and open manner.

What we learnt
Proactive and open communications with regulators this year has 

enabled us to understand and respond to their views and concerns 

and to discuss our approach and opinions around important issues. 

An ongoing dialogue helps us to maintain our high standards of 

regulatory compliance.

What are we going to do in FY 2022
We intend to continue to engage with government and other 

After the acquisition of GoCompare we proactively engaged with 

stakeholders to feed areas of business expertise into policymaking. 

the FCA to provide an understanding of our strategy, business plans 

Areas for engagement include ethical content and protection for 

and culture.

journalists online, development of technology skills, and the 

Future has also engaged with UK policymakers sharing expertise 

regulation of price comparisons websites operating in the energy 

on auto-switching in the energy sector. This has included meetings 

market.

Section 172(1) statement

This statement intends to set out how our Board of Directors, both individually and collectively, has had regard to 
matters set out in section 172(1) of the Companies Act 2006 when undertaking their duties during FY 2021.

We have a broad range of stakeholders who 

12 and our core values (which you can find on 

stakeholder. Where the Board does not 

influence or are affected by our day-to-day 

page 41) reaffirm the central importance of 

engage directly with our stakeholders, it is 

activities, and have varying needs and 

our stakeholders (our people, customers, 

kept updated so Directors maintain an 

expectations. Our aim is to try to ensure that 

audience, commercial partners and 

effective understanding of what matters to 

the perspectives, insights and opinions of 

suppliers, investors and regulators) to our 

our stakeholders and can draw on these 

stakeholders are understood and taken 

business. Relationship with key stakeholders 

perspectives in Board decision-making and 

account of when key operational, investment 

is two-way, with Future receiving a range of 

strategy development.

or business decisions are being taken, so 

contributions from stakeholders, from which 

For details of how our Board operates and 

that those decisions:

Future generates value. Day-to-day 

the way in which it reaches decisions, 

•  are more robust and sustainable in 

engagement with our key stakeholders, and 

including the matters discussed and debated 

themselves; and

other local stakeholder groups, is conducted 

during the year, please refer to the Corporate 

•   support Future’s strategic approach of 
creating value for shareholders and 
society.

at the level and in a format best suited to the 

Governance Report on pages 66 to 76. 

context. This may be locally, regionally or 
functionally, by the Board or senior 

Future’s approach to stakeholder 

engagement runs throughout this Annual 

Our purpose (which you can find on page 

management, depending on the 

Report.

Engagement in action

Strategy in action

Board principal decision

Future works directly with its key 
stakeholders to understand and respond 
to material issues. 
•  Development of our Responsibility 

strategy - pages 34 to 49

•  In-depth content analysis of our 

sites to ensure overall balance and 
representation balance - page 39

•  Impairment of the Look After My Bills 

assets - pages 84 and 141

Stakeholder engagement influences the 
direction of Future’s strategy and
the choices it makes to create value for 
shareholders and society. 
•  Investment in technology - page 16
•  Development and launch of our VCP - 

pages 42 and 103

Responsible leadership and 
considered decision-making require 
the integration of stakeholder views 
and an understanding of stakeholder 
outcomes.
•  Acquisitions of GoCo, Dennis 
Publishing - pages 19 and 22

•  Creation of centres of excellence in 
low cost locations - pages 14 and 18

ANNUAL REPORT AND ACCOUNTS FY 2021  /  53

ResponsibilityFinancial
Review

56 

 FINANCIAL REVIEW

60   RISKS AND 

UNCERTAINTIES

62   SUMMARY OF 

PRINCIPAL RISKS

65   LONGER TERM 
VIABILITY 
STATEMENT

54  /  FUTURE PLC

ANNUAL REPORT AND ACCOUNTS FY 2021  /  55

Financial ReviewFinancial
Review

Penny Ladkin-Brand
Chief Financial Officer

Financial summary
The financial review is based primarily on a comparison of results 

review the results of the Group on an adjusted basis internally. See page 

59 for a reconciliation between adjusted and statutory results.

for the year ended 30 September 2021 with those for the year ended 30 

Group revenue increased 79% or £267.2m to £606.8m (FY 2020: 

September 2020. Unless otherwise stated, change percentages relate 

£339.6m), achieved organically (increase of 23% at constant currency 

to a comparison of these two periods. Organic growth is defined as the 

and 18% at actual currency) and through acquisition, with FY 2020 and 

like for like portfolio excluding acquisitions and disposals made during 

FY 2021 acquisitions net of disposals contributing £294.7m to revenue in 

FY 2020 and FY 2021 at constant FX rates (defined as the average rate for 

the year.

FY 2021).

Revenue

Adjusted operating profit1

Adjusted profit before tax1

Operating profit

Profit before tax

Basic earnings per share (p)

Diluted earnings per share (p)

Adjusted basic earnings per share (p)1

Adjusted diluted earnings per share (p)1

FY2021
£m

FY2020
£m

606.8

339.6

195.8

188.3

115.3

107.8

59.3

58.1

134.6
131.9

93.4

90.9

50.7

52.0

46.4

45.4

76.3

74.7

1  Adjusted items are a non-GAAP measure. For further details refer to the section on 

Alternative Performance Measures on page 59.

UK revenue growth of 131% or £224.7m to £396.6m (FY 2020: £171.9m) 

included £109.1m of revenue from the GoCo acquisition in February 

2021. Total UK organic revenues increased by 17% driven by digital 

revenues (which include digital display advertising and eCommerce) 

which grew strongly by 25% on an organic basis. UK magazine revenue 

grew organically by 11%, reflecting an increase in newstrade over the 

comparative period when retail sales were impacted by store closures. 

UK events continued to be impacted by the pandemic but recovered 

strongly in H2.

Performance was also strong in the US where growth of 25% or 

£42.5m to £210.2m (FY 2020: £167.7m) was supported by underlying 

organic growth of 27% reflecting strong eCommerce performance and 

increased further by the inclusion of £8.4m incremental year-on-year 

revenue from the CinemaBlend and Marie Claire US acquisitions.

Media revenue increased by £185.5m or 78% and by 27% organically. 

Organic digital advertising revenue grew 27% driven by an increase in 

yield and organic eCommerce revenue was 36% ahead of the prior year. 

The Directors believe that adjusted results provide additional useful 

Other Media organic revenue declined by 17% due to the impact of the 

information on the core operational performance of the Group, and 

pandemic on Events.

Revenue

Digital display advertising on platform

Digital display advertising off platform

eCommerce

Events, digital licensing other online

Platform Services

Total Media

Print & digital content

Print advertising, licensing, and other print

Platform publisher services

Total Magazines

Total revenue

56  /  FUTURE PLC

    Segment

UK
£m

47.6

13.9

142.4

15.0

1.5

220.4

129.5

39.0

7.7

176.2

396.6

US
£m

89.9

35.2

73.8

3.5

-

202.4

2.9

4.9

-

7.8

210.2

FY2021
£m

Total
£m

137.5

49.1

216.2

18.5

1.5

422.8

132.4

43.9

7.7

184.0

606.8

   Segment

FY2020
£m

UK
£m

31.6

11.2

24.5

12.5

-

79.8

70.2

19.8

2.1

92.1

171.9

US 
£m

68.0

29.4

54.8

5.3

-

157.5

3.5

6.7

-

10.2

167.7

Total
£m

99.6

40.6

79.3

17.8

-

237.3

73.7

26.5

2.1

102.3

339.6

YoY Var

Organic 
YoY Var

38%

21%

173%

4%

-

78%

80%

65%

269%

80%

79%

26%

28%

36%

(17)%

-

27%

16%

(17)%

-

4%

23%

Financial ReviewMagazine division revenue increased by 80% to £184.0m (FY 2020: 

Adjusted earnings per share is based on profit after taxation which is 

£102.3m), including the full-year impact of the 2020 acquisition of 

then adjusted to exclude share-based payments (relating to equity settled 

TI Media. Magazine organic revenue performance increased by 4%, 

share awards with vesting periods longer than 12 months) and associated 

following the prior year revenue being materially impacted by travel 

social security costs, exceptional items, amortisation of intangible assets 

outlets and store closures as a consequence of COVID-19.

arising on acquisitions and any related tax effects as well as the impact 

Included below is a reconciliation between statutory revenue and 

of the UK tax rate change. The prior year results are also adjusted for 

organic revenue:

Total revenue

FY2021
£m

606.8

Revenue from FY 2021 and FY 2020 acquisitions

(294.7)

Organic revenue

Impact of FX at constant FX rates

Organic revenue at constant currency

312.1

(0.3)

311.8

FY2020
£m

339.6

(75.5)

264.1

(10.4)

253.7

fair value movements on contingent consideration (and unwinding of 

associated discount) and on the currency option (including any related tax 

effects). Adjusted profit after tax was £150.0m (FY 2020: £72.9m).

Exceptional items
Exceptional costs amounted to £27.4m (FY 2020: £17.1m) and relate 

largely to acquisition related costs in respect of the GoCo and 

Dennis acquisitions (£10.2m and £4.5m respectively), integration and 

restructuring costs of £3.9m consisting of £2.9m relating to GoCo and 

£1m net expense in respect of onerous properties, plus an impairment 

As stated at the half-year, it is our view that the impact of the prolonged 

charge of £8.8m relating to a write down of the brand and customer 

UK lockdown in January-March, coupled with the US Government stimulus 

relationship intangible assets relating to Look After My Bills (‘LAMB’), 

checks in the US resulted in an estimated £5m of one-off COVID-19 

which was acquired as part of the GoCo acquisition. The impairment, by, 

related benefit to eCommerce revenues. Consequently H1 organic growth 

£4.4m of both the brand and customer relationship intangible assets 

in eCommerce would have been 49% vs the 56% reported. 

was recognised as a result of turbulence in the UK energy market which 

directly impacted the auto-switch service offering.

Operating profit
Statutory operating profit increased by £64.6m to £115.3m (FY 2020: 

The GoCo restructuring costs charged in the year are associated with 

£15m expected cost synergies by FY 2023, a 19% cost-to-achieve ratio.

£50.7m) and statutory operating margin increased to 19% (FY 2020: 15%). 

Adjusted operating profit increased by £102.4m to £195.8m (FY 2020: 

£93.4m) with adjusted operating margin increasing to 32% (FY 2020: 

Other adjusting items
Acquired amortisation increased by £16.7m to £38.3m (FY 2020: £21.6m) 

28%), reflecting favourable mix from the strong growth of the Media 

reflecting a full year of amortisation for the TI Media and Barcroft 

division and the operating leverage provided by the increased scale of 

acquisitions which were completed in FY 2020 and CinemaBlend which 

the Group.

completed on 2 October 2020 as well as amortisation arising from the 

Basic earnings per share are calculated using the weighted average 

other in-year acquisitions of GoCo, Mozo and Marie Claire US.

number of ordinary shares in issue during the year of 111.5m (FY 2020: 

Share-based payment expenses (relating to equity-settled share 

95.6m), the increase reflecting the weighted impact of the issue of 22.6m 

awards with vesting periods longer than 12 months), together with 

shares to fund the acquisition of GoCo.

Adjusted operating profit and margin

32%

28%

24%

£250.0

£200.0

m
£

£150.0

£100.0

£50.0

5%

£0.0

14%

11%

FY 2016

FY 2017

FY 2018

 FY 2019

 FY 2020

FY 2021

35%

30%

25%

20%

15%

10%

5%

0%

associated social security costs increased by £9.3m to £14.8m (FY 2020 

£5.5m) reflecting the charge relating to the new all employee share 

scheme and a higher charge in respect of employers social security costs 

as a result of the increase in the Future plc share price at 30 September 

2021 from FY 2020.

Net finance costs and refinancing
In November 2020, the Group increased its debt facilities to fund the 

acquisition of GoCo through a £215m two-year term loan. The Group's 
£30m short dated COVID-19 facility was cancelled at this date as it was no 

longer required. 

In July 2021, the Group undertook a further Amend & Extend of its 

existing £350m debt facilities. The amended facilities comprise a three-

year £400m RCF (repayable in July 2024 but with the ability to request 

two one-year extensions at lender consent), and a £200m term loan 

which amortises at £10m in March and June 2022 and £20m per quarter 

thereafter with a final bullet payment on expiry in June 2023, (with one 

Earnings per share

Basic earnings per share (p)

Adjusted basic earnings per share (p)

Diluted earnings per share (p)

Adjusted diluted earnings per share (p)

FY 2021

FY 2020

six-month extension option at lender consent). The amended facility was 

59.3

134.6

58.1

131.9

46.4

76.3

45.4

74.7

secured at competitive market rates, on substantially similar terms as the 

previous facility, giving the Group significant headroom and flexibility to 

pursue the Group’s growth strategy. 

At 30 September 2021, the £300m consideration required to complete 

the Dennis acquisition had been drawn and held in cash in readiness for 

completion on 1 October 2021.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  57

Financial ReviewNet adjusted finance costs increased to £7.5m (FY 2020: £2.5m) which 

includes external interest payable of £5.1m reflecting the drawdown 

Cash flow and net debt
Net debt at 30 September 2021 was £176.3m (FY 2020: £62.1m) 

of the RCF to fund the GoCo acquisition and £1.7m in respect of the 

reflecting additional debt drawn to fund the acquisition of GoCo, offset 

amortisation of bank loan arrangement fees relating to the Group’s bank 

by strong cash generation. Net debt on 1 October 2021 was around 

facilities.

£476m, following completion of the Dennis acquisition.

Leverage at 30 September 2021 was 0.8 times (FY 2020: 0.6 times). 

During the year, there was a cash inflow from operations of £197.2m 

Following completion of the Dennis acquisition on 1 October 2021 (and 

(FY 2020: £91.9m) reflecting the Group’s strong trading performance.

excluding other cash movements on 1 October), leverage was 1.9 times.

Adjusted operating cash inflow was £210.4m (FY 2020: £100.0m). A 

reconciliation of cash generated from operations to adjusted free cash 

flow is included below:

Taxation
The tax charge for the year amounted to £41.7m (FY 2020: £7.7m), 

comprising a current tax charge of  £30.2m (FY 2020: £9.8m) and a 

deferred tax charge of £11.5m (FY 2020: £2.1m credit). The current tax 

charge arises in the UK where the standard rate of corporation tax is 19% 

Cash generated from operations

and in the US where the Group pays a blended Federal and State tax rate 

Cash flows related to exceptional items

FY2021
£m

FY2020
£m

197.2

22.7

91.9

8.0

(3.4)

4.0

of £28%.  

The Group's adjusted effective tax rate is 20.3% (FY 2020: 19.8%), 

which includes a credit of £1.1m arising on the part release of a provision 

recognised for uncertain tax positions on the basis that certain tax risks 

are now considered less likely to crystallise.

The Group's statutory effective tax rate is 39% (FY 2020: 15%) with 

the difference between the statutory rate and adjusted effective rates 

attributable primarily to the impact of the UK tax rate increase (from 19% 

to 25%) impacting deferred taxes and certain exceptional items not being 

(Increase)/decrease in accrual for employer's taxes on  
share-based payments

Lease payments following adoption of IFRS 16 Leases

(6.1)

(3.9)

Adjusted operating cash inflow

Cash flows related to capital expenditure

Adjusted free cash flow

210.4

100.0

(11.1)

(4.0)

199.3

96.0

deductible for tax purposes.

Adjusted free cash flow

In the UK Budget of 3 March 2021, it was announced that the main 

corporation tax rate will increase from 19% to 25% with effect from 1 

April 2023. This change was substantively enacted on 24 May 2021 and 

as a result the relevant deferred tax balances have been re-measured. 

The overall impact of the re-measurement has been an increase in the 

Group’s deferred tax liabilities of £15.6m.

The Group’s deferred tax liability increased £67.8m to £70.3m (FY 

2020: £2.5m) mainly as a result of the deferred tax liabilities recognised in 

respect of the acquisition of GoCo (£60.7m) and as a result of the UK tax 

rate change detailed above.

£200.0

£180.0

£160.0

£140.0

m
£

£120.0 

£100.0

£80.0

£60.0

£40.0

£20.0

£0.0

£199.3m

£96.0m

£53.7m

£15.3m

£17.4

£4.6m

FY 2016

FY 2017

FY 2018

FY 2019

FY 2020 FY 2021

Dividend
The Board is recommending a final dividend of 2.8p per share for the 

Other significant movements in cash flows include £11.1m (FY 

year ended 30 September 2021, payable on 9 February 2022 to all 

2020: £4.0m) of capital expenditure, net drawdown of bank loans 

shareholders on the register at close of business on 14 January 2022.

and overdraft (net of repayments and arrangement fees) of £334.8m 

Balance sheet
Property, plant and equipment increased by £26.5m to £47.4m in the 

partly to fund the acquisition of Dennis on 1 October 2021 (FY 2020: net 

repayment of £75.7m), payments of £169.3m (FY 2020: £75.7m inclusive 
of payments for disposals) for acquisitions, lease payments of £6.1m (FY 

year (FY 2020: £20.9m) reflecting the acquisition of GoCo (£4.7m) and in 

2020: £3.9m), the cost of share issue as part consideration for the GoCo 

year right of use asset acquisitions (£33.9m) offset by depreciation and 

acquisition of £0.7m (FY 2020: proceeds from the issue of shares (net of 

impairment of £16.7m.

costs of share issue) of £101.0m), and the acquisition of own shares of 

Intangible assets increased by £661.1m to £1,154.7m (FY 2020: £493.6m) 

£4.9m (FY 2020: £8.5m) to satisfy share awards vesting both in the year 

mainly reflecting the in-year acquisitions of GoCo, Marie Claire US, Mozo 

and in future years. The Group paid a dividend in the year of £1.6m (FY 

and CinemaBlend (£721.4m) and capitalisation of website development 

2020: £1.0m). Foreign exchange and other movements accounted for 

costs (£7.4m) offset by amortisation (£48.7m) and the impairment of 

the balance of cash flows.

LAMB intangibles (£8.8m) and the impact of FX (£10.2m).

Adjusted free cash flow increased to £199.3m (FY 2020: £96.0m), 

Trade and other receivables increased by £25.6m to £98.0m (FY 

representing 102% of adjusted operating profit (FY 2020: 103%), 

2020; £72.4m) primarily driven by the acquisition of GoCo (£32.6m on 

reflecting the ongoing efficient cash management by the Group.

acquisition) offset by reduction in aged debt.

Trade and other payables increased by £24.6m to £140.8m (FY 

2020; £116.2m)  primarily driven by the acquisition of GoCo (£27.3m on 

acquisition).

Going concern
As part of the year-end process and as required by the Companies 

Act, Listing Rules and IAS 1 Presentation of Financial Statements, the 

58  /  FUTURE PLC

Financial ReviewDirectors have undertaken a going concern review. This included 

reviewing the Group’s forecasts and projections, and assessing the 

Alternative performance measures
Alternative performance measures (APMs) are used by the Board 

headroom on the Group’s combined multicurrency Revolving Credit 

to assess the Group’s performance, providing additional useful 

Facility (“RCF”) of £400m and term loan of £200m (which following 

information for shareholders on the underlying performance of the 

the Dennis acquisition on 1 October 2021 was over £120m) and banking 

Group. These measures are not defined by IFRS and are not intended to 

covenants after applying several severe but plausible downside 

be a substitute for IFRS measures.

scenarios to those projections as part of the assessment made for the 

The Group presents adjusted operating profit and EPS, which are 

Viability Statement, provided on page 65. 

calculated as the statutory reported measures stated before charges 

    This assessment included various individual and combined scenarios 

relating to share-based payments (relating to equity-settled share 

none of which individually (or in combination) threaten the viability of 

awards with vesting periods longer than 12 months), and associated 

the Group. Even in the most extreme downside scenario modelled 

social security costs, exceptional items, amortisation of intangible 

the Group would be able to operate well within the level of its current 

assets arising on acquisitions, and any related tax effects, including the 

available debt facilities and covenants.

UK tax rate change. The prior year results are also adjusted for fair value 

The Directors also note that at the year end the Group had net 

movements on contingent consideration (and unwinding of associated 

current assets of £234.9m (FY 2020: net current liabilities of £34.3m) 

discount) and on currency option (including any related tax effects). 

following the drawdown of the RCF prior to the completion of the 

EPS is used as a key performance indicator for the Performance Share 

Dennis acquisition on 1 October 2021. If the cash related to the Dennis 

Plan. The table below reconciles the APMs to the statutory reported 

acquisition is excluded then the Group would have net current liabilities 

measures.

of £65.1m, primarily driven by the current portion of the new term loan 

relating to the Dennis acquisition, deferred income of £7.1m and the 

nature of the TI Media business acquired in the prior year where the 

Conclusion
The Group has delivered another year of strong growth (both organic 

profile of cash receipts from wholesalers is often ahead of payment of 

and complemented by acquisitions), record profit and cash flow, 

certain magazine related costs. The Group has consistently delivered 

adding to our track record. The Group is well positioned to continue to 

adjusted free cash flow conversion in excess of 100% and is forecast to 

deliver it's strategy. The Strategic Report and the Financial Review are 

generate sufficient cash flows to meet its liabilities as they fall due.

approved by the Board of Directors and signed on its behalf by:

After due consideration, the Directors have concluded that there is 

a reasonable expectation that the Group has adequate resources to 

continue in operational existence for at least 12 months from the date 

of this report. For this reason the Directors continue to adopt the going 

Penny Ladkin-Brand

concern basis in preparing the consolidated financial statements for the 

Chief Financial Officer

year ended 30 September 2021.

29 November 2021

Revenue (£m)

Operating profit (£m)

Net finance income/(costs) (£m)

Profit before tax (£m)

Tax (£m)

Profit after tax (£m)

Basic earnings per share (pence)

Diluted earnings per share (pence)

Revenue (£m)

Operating profit (£m)

Net finance (costs)/income (£m)

Other expense (£m)

Profit before tax (£m)

Tax (£m)

Profit after tax (£m)

Basic earnings per share (pence)

Diluted earnings per share (pence)

Statutory

Share-based  
payments

Exceptional   
items

Amortisation 
of acquired  
intangibles

Effect of tax
rate change

606.8

115.3

(7.5)

107.8

(41.7)

66.1

59.3p

58.1p

-

14.8

-

14.8

1.5

16.3

14.6p

14.4p

-

27.4

-

27.4

(1.3)

26.1

23.5p

22.9p

-

38.3

-

38.3

(12.4)

25.9

23.2p

22.8p

-

-

-

-

15.6

15.6

14.0p

13.7p

Share-based 
payments

Exceptional 
items

Amortisation 
of acquired 
intangibles

Decrease in 
fair value of 
contingent 
consideration

Unwinding  
of discount

Fair value  
loss on  
currency  
option

-

5.5

-

-

5.5

(1.0)

4.5

4.7p

4.6p

-

15.6

-

1.5

17.1

(2.3)

14.8

15.5p

15.2p

-

21.6

-

-

21.6

(6.7)

14.9

15.6p

15.3p

-

-

(7.6)

-

(7.6)

-

(7.6)

(7.9)p

(7.8)p

-

-

1.1

-

1.1

(0.1)

1.0

1.0p

1.0p

-

-

1.2

-

1.2

(0.2)

1.0

1.0p

1.0p

Statutory

339.6

50.7

2.8

(1.5)

52.0

(7.7)

44.3

46.4p

45.4p

FY2021

Adjusted

606.8

195.8

(7.5)

188.3

(38.3)

150.0

134.6p

131.9p

FY2020

Adjusted

339.6

93.4

(2.5)

-

90.9

(18.0)

72.9

76.3p

74.7p

ANNUAL REPORT AND ACCOUNTS FY 2021  /  59

Financial ReviewRisks and 
uncertainties

The Board has overall responsibility for 
risk management. Our robust approach 
to the identification and evaluation of 
key risks enables us to support the 
achievement of strategic and 
operational objectives and to address 
the challenges, uncertainties and 
opportunities Future faces.

Emerging risks
The Group operates in a number of dynamic markets and 

environments and takes a forward-looking and proactive approach 

to the identification and evaluation of new and emerging risks, 

which are identified from current business activities, acquisitions, 

integration workstreams and through developments in the wider 

environment. 

Climate change is not currently considered to be a principal risk, 

but will be kept under review. The Group's responsibility 

commitment is included in Our Future, Our Responsibility strategy 

- more can be found on page 44.

Developments in 2021
• The overarching risk management framework was reviewed and 

refreshed by the Executive Leadership Team (ELT), Audit and Risk 

Committee and Board, which includes:

•  Updates to risk policy, risk appetite statements and associated 

governance processes.

Identification of risks, uncertainties and opportunities is a 

• Dedicated Risk function put in place to provide specialist risk 

fundamental part of strategic decision making and part of 

management advice, reporting and support.

day-to-day management of our operations across the Group.

• Formal review of principal risks to ensure commentary, controls 

The Board recognises that risks, uncertainties and opportunities 

and impacts are documented and understood.

are a natural consequence of operating in fast-paced and dynamic 

• Risk Governance arrangements have been updated to reflect the 

sectors and markets and the aim is to ensure that risk-aware 

needs of the wider group.

decision making is a fundamental part of strategy - in day-to-day 

• Specific FCA risk management requirements for a distinct 

operations and management of the Group’s business divisions, key 

approach to risk management and risk governance within 

operational functions and acquisitions and integration activities.

GoCompare have been introduced, this includes:

Risk appetite
The Group’s risk appetite statements set out the nature and extent 

    •  Risk mapping and calibration exercise to ensure the different risk 

exposures within the FCA regulated entity are understood and 

reflected in the Group’s principal risks and uncertainties (where 

relevant).

of the risks the Group is prepared to take, retain and accept in 

• Dedicated integration cross-functional workstreams in place to 

pursuit of strategic objectives. Risk appetite statements may change 

identify any new or emerging risks arising from acquisitions.

to reflect the Group’s strategy, business performance and to reflect 

developments in both the internal and external environments.  

Risk appetite statements are matters reserved for the Board and 

are reviewed at least annually.

Y
G
E
T
A
R
T
S

N
O

T
C
A
P
M

I

H
G

I

H

M
U

I

D
E
M

W
O
L

Risk Matrix

Personal Data

Media Market Disruption and 
Changing Consumer Habit

Key Personnel

Cyber Security

Reliance on Third Party 
Distribution Platforms

Digital Advertising 
Market Changes

Economic & 
Geo-political

Reliance on Third Party 
Service Partners

Continuing 
Pandemic Impact

60  /  FUTURE PLC

L O W

M E D I U M

H I G H

L I K E L I H O O D

Financial Review 
 
Three Lines of Defence
Future has adopted the three lines of defence model for the effective oversight and 
support of risk management.  

OVERALL ACCOUNTABILITY

THE BOARD

Renumeration 
Committee

THE AUDIT AND RISK COMMITTEE

Nomination 
Committee

EXECUTIVE LEADERSHIP TEAM

FIRST LINE  
OF DEFENCE

SECOND LINE  
OF DEFENCE

THIRD LINE 
OF DEFENCE

Executive Management Responsibility

Compliance & Risk

Operational Performance and Monitoring

Monthly Business Perfomance Reviews

Legal

DPO

Weekly and Monthly ELT Meetings

Information Security

Financial Forecasting and Management 

Key Policies

t
i
d
u
A

l

a
n
r
e
t
n

I

E
G
N
E
L
L
A
H
C
D
N
A
T
H
G
I
S
R
E
V
O

R
E
P
O
R
T
I
N
G
A
N
D

I

N
F
O
R
M
A
T
I
O
N

First Line
Operational areas are responsible for 

Second Line  
Specialist functions provide support and 

Third Line
 Independent Internal Audit delivers a risk 

day-to-day identification, management and 

advice to operational areas in areas of risk 

based programme to provide assurance on 

reporting of risks. Risks, opportunities and 
emerging risk are reviewed at Monthly 

management and control design. Second line 
functions include:

the management of key risks and the 
effectiveness of the control environment.

Business Performance Reviews, Weekly and 

• Compliance

monthly ELT meetings, financial budget 

• Data Protection Officer

Internal Audit activities are provided by 

both an in-house and an outsourced team 

setting, forecasting and ongoing reviews.

• Legal

(currently Mazars).

In addition, M&A risks are identified and 

• Information Security

Internal Audit reports directly to the Audit 

managed through pre-acquisition Due 

• Risk

and Risk Committee, which is a formal 

Diligence activities, Integration planning and 

This assists management in ensuring that 

sub-committee of the Future plc Board. 

weekly project meetings.

risks, issues and incidents are escalated and 

reported throughout the organisation, 

including (where appropriate) the Audit and 

Risk Committee and the Board.

Second Line activities may also include 

specialist technical support provided by third 

parties (e.g. external legal counsel advice, 

professional advisory and consulting firms).

ANNUAL REPORT AND ACCOUNTS FY 2021  /  61

Financial Review 
 
 
 
 
 
 
 
 
 
Summary of Principal Risks

Risk movement relative to prior year

New Principal Risk

Risk
Personal data
V 
Business Model link: iii, iv, vi, viii
Strategy link: 1, 3, 4

Risk 
Media market disruption and 
changing consumer habits
V 
Business Model link: i, ii, viii 
Strategy link: 1-5

Risk 
Key person risk
V 
Business Model link: i-viii
Strategy link: 1-5

The Group’s strategic priority is to stay relevant for 
newer generations and new media models. The 
Group continues to grow its organic audience and 
that of its acquired websites through investment in 
its editorial content.

Impact
Failure to anticipate and respond to market 
disruption and changing content consumer habits 
may affect demand for our products and services 
and our ability to drive long-term growth.

Mitigation
The Group distributes content across all relevant 
media channels with capability to access the high 
growth market of VOD and social channel content 
distribution in addition to extending the Group’s 
capability to develop video content on owned 
websites.

The Group continues to develop its partnerships 
with digital app stores to maximise distribution of 
its digital subscription content.

Governance oversight
The Chief Executive provides the Board with
regular updates on market and competitor
activity. You can also read more about our
Business Model in the Strategic Report on
page 14.

Risk movement
Stable

Our future success will depend upon our continued 
ability to identify, hire, develop, motivate and retain 
highly skilled individuals in both the UK and US, in 
our senior management and  technical teams.
The Group has a long standing CEO with a 
successful track record in growing the profitability 
of the business and maintaining its strategic 
direction.

Impact
Lack of skilled, experienced and motivated people 
at executive board level and throughout the wider 
group may lead to an inability to deliver on strategy 
and business and financial performance targets.

Mitigation
The Group has recruited several new senior roles 
recently to provide additional strength and depth to 
the leadership team. We have created a number of 
new executive leadership roles whilst investing in 
leadership across our growth portfolio of content 
verticals.

Operational leadership and FCA expertise has been 
expanded with the recent GoCo acquisition.

In order to attract and retain top talent and ensure 
that  the Group remains an attractive place to work, 
appropriate reward packages including newly 
launched all employee Value Creation Plan are in 
place for key individuals.

Governance oversight
The Nomination Committee regularly
reviews Board succession planning and the
Board receives updates on senior talent
management programmes. You can read
more about the work of the Nomination
Committee on page 78.

Risk movement
Stable

The Group  derives its revenue principally through 
the marketing activities and the interaction of 
customers with websites and online publications. 
This includes using digital advertising, subscription 
services and comparison journeys.

The Group (and the third parties it relies on) is 
required to comply with strict data protection and 
privacy legislation, including the General Data 
Protection Regulation (GDPR), relating to the 
collection and use of personal information and 
places significant transparency and accountability 
on the Group. 

Acquisitions increase the level of personal data 

risk through the increased volume and nature 
of personal data processed and through legacy 
systems and partners that may not operate to the 
same standard as the Group and its partners.

Impact
The collection, storage and use of personal data 
presents a risk of misuse, loss, compromise 
or unauthorised access, which could result in 
reputational damage, regulatory intervention, 
financial penalties in the event of a serious breach 
along with a loss of trust amongst customers and 
partners.

Mitigation
Group Data Protection function in place provides 
continuous monitoring of data and privacy 
developments and adoption of best practice and 
advice across the Group.

Content Management Platform in place for websites. 

Contractual provisions to ensure compliance with 
data protection legislation with third parties involved 
in providing or processing data.

Data protection training and awareness programmes 
are in place to ensure that colleagues across the 
Group are aware of regulatory requirements in 
relation to data processing and marketing activities.

Data Protection workstream included in acquisition 
and integration activities.

Data Steering Committee meets regularly to review 
developments.

Data Protection Roadmap in place to drive priorities 
and activity within the Group.

Governance oversight
The Audit and Risk Committee regularly reviews 
results of internal control reports and the Board 
receives internal corporate governance and 
compliance updates. You can read more about our 
governance framework on page 70.

Risk movement
Stable

62  /  FUTURE PLC

Financial ReviewKey:

Link to Future's Business Model:

Link to our vision and strategy:

Long-term viability:

i. Advertising
ii. Content publishing & licensing
iii. Events and integrated marketing
iv. Membership & Subs
v. Newstrade
vi. CRM
vii. Platform as a service
viii. Ecommerce & lead Gen 

Risk 
Cyber security and IT

Business Model link: i, ii, vi, vii, viii, 
Strategy link: 1, 4

1. A global specialist media platform 
2. Fans of brands and loyal communities
3. Diversifying monetisation
4. Leveraging our data and analytics
5. Expanding global reach

V : Risk taken into account as part of the  
Company’s long-term viability assessment (see overleaf)

Mitigation:

Strong mitigation 

Average mitigation

Low mitigation 

Risk
Reliance on third party 
distribution platforms
V 
Business Model Link: i, ii, viii
Strategy link: 1-5

Risk
Digital advertising market 
changes
V 
Business Model Link: i, ii, viii 
Strategy link: 1-5

The Group  relies on resilient websites, customer 
journeys and systems to provide high-quality and 
relevant content and services to customers.

The Group is exposed to a variety of cyber threats 

including DDoS attacks, malware and hacking that 
may result in the compromise of commercial and 
customer data. 

The Group depends on its ability to market, 
distribute and monetise content through search 
engines and social media platforms. These 
platforms could decide not to market or distribute 
some or all of our products and services, change 
their terms and conditions of use at any time and/
or significantly increase fees.

Impact
A failure to manage and mitigate cyber-related 
incidents affecting datastores, tech infrastructure 
and websites may lead to unavailability of 
services, access to or compromise of data, which 
could have reputational, financial and regulatory 
consequences.  

Mitigation
Continuous and proactive monitoring of the cyber 
threat landscape.

In-house Information Security team.

Business continuity arrangements in place for 
websites, office systems in place.

Cyber threat monitoring, detection, prevention  and 
response capabilities.

Best practice approach through investment and 
upgrading of IT systems and processes.

Antivirus protection for all company-owned devices.

Ongoing vulnerability assessment programme in 
place.

Multiple back-up facilities in different locations that 
minimises any single point of failure. 

Servers are distributed in diverse data centre 
locations across geographic locations.

Information Security integration workstream 
to ensure acquisitions are incorporated into the 
Group's cyber control framework.

Bring Your Own Device and USB access controls in 
place.

Staff awareness programme in place with annual 
training with FAQs.

Governance oversight
The Board discusses third party distribution
platforms with specific focus on the
investment needed. You can also read more
about our Business Model and how our
business is diversified in the Strategic Report on 
page 14.

Risk movement
Stable

Impact
Although the Group has not been materially  
impacted by any algorithm changes to date, the 
Group is not complacent.

Changes in algorithms and strategies of 
tech giants could materially impact traffic and  
media revenues. For instance, search engines 
can make changes to their ranking algorithms, 
methodologies and design layouts that could 
reduce the prominence of links to websites offering 
our content and negatively impact traffic.

Mitigation
Dedicated audience development team to embed 
best practice within its editorial and technical 
teams.

Continuous approach to create expert quality 
content to meet the needs of audiences to deliver 
information and advice users are searching for.

Investment in our online platforms to provide a 
secure environment with strong user experience 
and are committed to ensure that we adhere to 
online advertising standards (IAB) and upcoming 
Google Web Vitals (standards) introduction.

Considerable expertise in distributing and 
monetising content across a broader group of 
digital platforms with which the Group has strong 
partnerships.

Diversification into B2B helps drive a direct 
relationship with the end customer and the Group 
continues to invest in other direct sources to drive 
direct traffic.

Governance oversight
The Board discusses third party distribution
platforms with specific focus on the
investment needed. You can also read more
about our Business Model and how our
business is diversified in the Strategic Report on 
page 14.

Risk movement
Stable

The Group depends on digital advertising as a key 
channel to drive volume from and interaction with 
its audiences. Ad propositions must be relevant to 
drive engagement and optimal performance as users 
shift to mobile devices and increasingly to video 
consumption. The Group’s ability to compete for a 
share of available advertising expenditures will be 
challenged as more traditional offline and emerging 
media companies continue to enter the online 
advertising market.

Impact
Failure to anticipate changing customer behaviour, 
developments in technology, privacy standards, 
changes on targeted personalised ads and the 
approach to customer acquisition by third parties 
advertisers may have a negative impact on market 
share, revenue and profit.

Mitigation
The Group is a premium publisher with large 
market shares of highly endemic audiences, as a 
consequence advertising partners are typically 
endemic and work with the Group because of the 
brands and audiences it has. The Group’s sales 
teams are trained to sell the benefits associated with 
working with the wider Group (rather than acquiring 
advertising programmatically).

Continued investment in the direct sales team to 
maintain and develop deep direct client contact. The 
proportion of advertising directly sold to advertisers 
has increased year-on-year.

Enhanced first party audience capabilities to target 
Advertiser's campaigns with rich first party audience 
data (a data set which continues to grow) and is 
facilitated by our Aperture data platform. This allows 
Advertisers to hyper target the Group’s special 
interest user base and their purchase intents. This first 
party data proposition is completely unaffected by 
any third party cookie changes.

Continued investment in the Group’s Hybrid 
technology ensures that Future delivers quality, 
optimised audiences for advertisers.

Expansion of video offering including specialist 
digital video production and social media distribution 
enables the Group to capitalise on growing social 
media and video advertising demand.

Governance oversight
The Board receives updates on innovation and 
reviews digital advertising risks as part of the 
corporate plan process. You can also read more 
about our Business Model and our approach to 
Digital Advertising in the Strategic Report on page 14.

Risk movement
Stable

continued overleaf:

ANNUAL REPORT AND ACCOUNTS FY 2021  /  63

Financial Review  
 
  
Summary of Principal Risks continued

Risk 
Economic &  
Geo-political uncertainty
V 
Business Model link: i-viii 
Strategy link: 3, 5

Risk 
Reliance on key third party 
service providers
V 
Business Model Link: ii, v, viii
Strategy link: 1, 3

Risk 
Pandemic 
impact continues
V 
Business Model link: i-viii 
Strategy link: 3, 5

Group performance could be adversely impacted 
by factors beyond our control such as the economic 
conditions in key markets and political uncertainty.
The macroeconomic climate and continued 
uncertainty surrounding the impact of Brexit and 
energy costs on the UK economy and the US 
political landscape could lead to reduced consumer 
spending and a related downturn in advertising.

Certain third parties are critical to the operations of 
our businesses. 

Key third parties include:
• Printers and paper suppliers
• Magazine wholesalers and hauliers
• Data centre and cloud service providers
•  High performing technology and data science 

solutions

Whilst the Group trading results overall have 
proven resilient during the pandemic period to 
date, there is a risk of longer term impacts on other 
stakeholders such as employees, customers,  
suppliers, the wider economy and consequently 
the success of the Group.

The safety and wellbeing of the Group's 

employees remains a high priority.  

Impact
An economic downturn, fiscal policy changes or 
unexpected developments linked to worsening 
economic conditions may have a negative impact on 
revenue and profit.

Mitigation
We continue to monitor macroeconomic 
developments to ensure that the Group responds 
swiftly as they materialise.  The Group is diverse  
geographically and continues to grow the diversity 
of its revenue segments. This mitigates the impact 
of political or economic stability in any particular 
country or region.

The Group's diversifed revenue streams across 
different sectors provides resilience to economic 
shocks. In addition, the Group has focused on being 
the market leader wherever possible, which should 
make it more resilient in economic downturns.

Governance oversight
The Chief Executive and Chief Financial
Officer present reviews and forecasts on the
impact of the macroeconomic environment
at each Board meeting. You can also read
more about this in the Strategic Report starting on
page 24.

Risk movement
Stable

Impact
A failure of one of our critical third parties may 
cause disruption to business operations, impact 
our ability to deliver products and services, meet 
the needs of our customers and result in financial 
loss. The reputation of our businesses may be 
damaged by poor performance or a regulatory 
breach by critical third parties. 

Mitigation

Robust continuity arrangements are in place for 
disruption to key third parties.

Print options and contingency plans are regularly 
assessed.

Our magazine wholesaler finances are kept under 
constant review. Operational contingency plans 
are in place to switch to alternative networks 
should a failure occur in both wholesalers.

The Group operates multiple data centres in 
order to ensure resilience in key services and 
avoid unplanned downtime or service disruption. 
Operational and financial due diligence is 
undertaken for any new key suppliers or material 
changes. Contracts, service levels and outputs are 
closely managed on an on-going basis for key third 
party services.  

Governance oversight
The Board discusses third party distribution
platforms with specific focus on the
investment needed. You can also read more
about our Business Model and how our
business is diversified in the Strategic Report on 
page 14.

Risk movement
Stable

Impact
Further lockdowns or restrictions imposed by 
governments as a consequence of increasing 
COVID-19 infection rates, may have a negative 
effect on revenue and profit and on the wellbeing 
of colleagues across the Group.

Mitigation

Work from home strategies are in place.

Robust measures in place at office locations to 
ensure they are ‘Covid safe’ and comply with local 
legislation and government guidance.

Offices in  the US will remain closed until it is 
appropriate. 

Financial support offered to employees to support 
increased costs of working from home and 
hardship. Circa 100 of colleagues decided not 
to take this payment and their payments were 
diverted to the company hardship fund. 

Communication continues with virtual monthly 
town hall meetings, chat Q&As, listening sessions 
hosted by senior business leaders along with 
regular email updates.

Physical & mental wellbeing is a key priority and 
we have trained over 50 Mental Health First Aiders.

Credit extended when necessary to assist and ease 
pressure on partner cash flows during the recent 
periods of difficulty. Supplier payments have 
continued to be made in accordance with supplier 
payment terms.

Governance oversight
The Board has received regular updates on the 
impact of COVID-19 on our people and on the 
business and the mitigations being put in place to 
protect them. You can read more about this in the 
Responsibility Report on pages 34 to 49.

Risk movement
Stable

64  /  FUTURE PLC

Financial Review 
Longer term Viability Statement

Assessing the Group’s longer term 
prospects and viability 

£10m in March and June 2022 and £20m per quarter thereafter with a 

final bullet payment on expiry in June 2023. The Company has the ability 

The Directors have based their assessment of viability on the Group’s 

to request an extension to both facilities subject to lender consent. The 

current strategy, which is outlined in pages 12 to 19. The Group’s prospects 

RCF has two one year extension options which, if exercised, would 

are assessed primarily through its annual long-term detailed planning 

extend the life of the facility to July 2026. Whilst the term loan has a six 

process which considers profitability, the Group’s cash flows, committed 

month extension option which, if exercised, would extend the life of the 

banking facilities, liquidity and forecast funding requirements over the 

facility out to 30 December 2023. We have assumed for the purposes of 

next three years. This exercise is completed annually and was signed off 

this viability assessment that the Group will take advantage of the 

by the Board in Q4 FY 2021. As part of this the Board considers the 

extension option in respect of the RCF to maximise the availability of the 

appropriateness of key assumptions, taking into account the external 

facilities.

environment and the Group’s strategy.

The assessment period 
A three-year period is used for the Group’s Viability Statement as this 

The scenarios are hypothetical and purposefully severe with the aim of 

creating outcomes that have the ability to threaten the viability of the 

Group. The Group has multiple control measures in place to prevent and 

mitigate the scenarios from taking place. 

aligns with the length of the Group’s detailed plan, and this horizon most 

Although each of the downside (and the combined) scenarios result in 

appropriately reflects the dynamic and fast changing media environment 

increased leverage they all result in headroom over the existing bank 

in which the Group operates.

Assessing the Group’s viability
The viability of the Group has been assessed, taking into account the 

facilities and covenants at all testing points (even where none of the 

various options available to the Group in order to maintain liquidity such 

as reducing any non-essential capital and operating expenditure as well 

as not paying dividends are utilised). 

Group’s current financial position, including external funding in place over 

The results of this stress testing showed that the Group would be able to 

the assessment period, and after modelling the impact of certain 

withstand the impact of these scenarios occurring over the assessment 

scenarios arising from the principal risks, which have the greatest 

period. 

potential impact on viability in that period. 

The exercise undertaken indicates that the Group is extremely 

A number of scenarios have been modelled, considered severe but 

diversified and very resilient to a number of extreme but plausible 

plausible, that encompass these identified risks. Whilst each of the risks on 

downside scenarios however in order to illustrate the level of headroom, 

pages 62 to 64 has a potential impact and has been considered as part of 

we have separately quantified that it would require adjusted operating 

the assessment, only those that represent severe but plausible scenarios 

cashflow to reduce by 60% in total across FY 2022 and FY 2023 for the 

were selected for modelling. None of these scenarios individually threaten 

Group to breach its facility limits in June 2023 when the outstanding term 

the viability of the Group. The assessment undertaken includes the impact 

loan facility has to be repaid (although noting that an extension could be 

of the acquisition of Dennis on 1 October 2021.

sought from the Group’s banking partners). The Directors consider such a 

The scenarios have been run both individually and with 2) and 3) 

large reduction to be extremely unlikely and would contradict the 

combined (as the combination of all downside scenarios occurring at 

Group’s underlying track record and success of the business model.

once is considered to be remote) as well as running the scenario where 

the Dennis acquisition does not deliver the results that are expected 

individually as well as within the downside combination scenario.

Viability Statement
Based on these severe but plausible scenarios, the Directors have a 

The scenarios have been modelled using the Group’s existing £400m 

reasonable expectation that the Group will continue in operation and 

RCF which runs to July 2024 and the £200m term loan which amortises at 

meet its liabilities as they fall due over the three-year period considered.

Scenario

Associated Principal Risk(s)

Description

1)  Data security  

breach

Personal data 

2)  Significant  

Media revenue 
reduction

Key person risk 
Digital Advertising
Third party distribution platforms
 Media market disruption and 
changing consumer habits
Cyber security and IT

3)   Significant  
change in  
external 
environment 

Economic and  
geo-political uncertainty
Third party service providers
Pandemic impact continues

A serious data security or regulatory breach would significantly change the Group's 
reputation amongst its customers and result in a material reduction in Media revenues 
and additional IT costs whilst the breach is rectified. We have also assumed that the 
largest monetary penalty being the higher of £17.5 million or 4% of the total annual 
worldwide turnover in the preceding financial year is incured. Given the inherent 
uncertainty of total quantum, this test is purposely severe as a stress test for the Group.

This scenario assumes a material reduction in eCommerce and advertising revenues 
(net of direct cost reductions) compared to the three year plan of 10% per annum. 

This assumes a reduction in Events, Advertising and Magazine revenues as well as 
a print margin decline and extended collection days and an overseas third party 
distributor going bankrupt, resulting in bad debt exposure and supply disruption.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  65

Financial ReviewCorporate 
Governance

68   CHAIR’S  

INTRODUCTION

70   GOVERNANCE 

FRAMEWORK

72  BOARD OF  
DIRECTORS 

78   NOMINATION 

COMMITTEE 

82 

 AUDIT AND RISK 
COMMITTEE

88   DIRECTORS’ 

REMUNERATION 
REPORT

92 

 DIRECTORS’ 
REMUNERATION POLICY

100  ANNUAL REPORT ON 
REMUNERATION

110   DIRECTORS' REPORT

113   DIRECTORS' 

RESPONSIBILITY 
STATEMENT

66  /  FUTURE PLC

 
ANNUAL REPORT AND ACCOUNTS FY 2020  /  67

Corporate GovernanceChair’s  
Introduction

Richard Huntingford 
Chair

Dear fellow shareholders,

The challenges raised by the ongoing global pandemic 

This Corporate Governance Report for the year ended 30 

continued to be a focus as the Board considered the 

September 2021 outlines how the Board has ensured that 

necessary steps needed to protect the businesses and 

robust and appropriate governance procedures are in place 

stakeholders, particularly our employees, in all our 

to ensure effective, entrepreneurial and prudent 

jurisdictions and you can read more about this on page 43.

management of the Company that will deliver long-term 

The Code provides that a board should establish a 

sustainable success for the benefit of our shareholders and 

company’s purpose and values as well as its strategy and 

broader stakeholders. In this report, we set out our 

that its directors should lead by example and promote the 

approach to corporate governance and provide detail on 

desired culture. 

the role of the Board of Directors, followed by a more 

Our values have been in place for many years and are 

detailed focus on the work of each of the three key Board 

firmly embedded in the DNA of our business and all that we 

committees: the Audit and Risk Committee, the 

do, fostering a strong culture which, combined with our 

Nomination Committee and the Remuneration Committee. 

effective governance, ensures that everyone stays focused 

As explained on page 34 a Responsibility Committee has 

on delivering our strategy, whilst staying true to who we are. 

just been formed and next year we will also be reporting on 

The Board has a key focus on monitoring the culture 

the work of this Committee. Together, these Committee 

throughout the Group, and ensuring that the necessary 

reports give a clear insight into how we manage corporate 

resources are in place to allow our people to shine. 

governance principles and processes within the Group.

Following the acquisition of GoCo Group plc (GoCo), the 

Strategy, culture and people
The Board’s annual work programme allows the Directors 

Board and Board Committees have also focused on 

ensuring that regulatory compliance is embedded into our 

culture. 

to maintain oversight and governance of all aspects of the 

The Board is kept up-to-date on key issues regarding 

Group’s business and to play an active role in debating and 

employees by the inclusion in Board packs of an HR 

examining forward-looking strategy and overseeing the 

Dashboard, with the Chief People Officer attending Board 

management of the business. Directors work closely with 

meetings to discuss matters relating to people and culture. 

the executive management team, offering support and 

The main focus of the people and culture team this year has 

robust challenge as appropriate. 

been ensuring that those who have joined the Future family 

“Robust and appropriate governance procedures are in 
place to ensure effective, entrepreneurial and prudent 
management of the Company that will deliver the 
long-term sustainable success for the benefit of our 
shareholders and broader stakeholders.”

68  /  FUTURE PLC

Chair’s Introductionas a result of recent acquisitions are fully aligned with the 

culture of the Company whilst also the ensuring the overall 

welfare of our employees throughout the global pandemic, 
particularly focusing on mental wellbeing and you can read 
more about this work on page 43. 

Whilst the pandemic-related restrictions prevented the 

Board from visiting our overseas operations during the year, 

Directors were delighted to be able to spend time in our 

Bath and Newport sites meeting our colleagues, as well as 

those in our London offices, both informally and as part of 

formal Board business. The Board is satisfied that the 

approach towards engagement with the workforce 

described in the Responsibility Report on pages 34 to 49 is 

robust. 

Board changes during the year
The Board was strengthened during the year by two new 

appointments. Firstly, Mark Brooker was appointed as an 

independent Non-Executive Director on 1 October 2020 to 

bring further board level public listed company experience, 

together with platform-based expertise and a successful 

track record across a variety of operational, strategic and 

financial roles. 

Secondly, following completion of the GoCo acquisition, 

Angela Seymour-Jackson was appointed as an independent 
Non-Executive Director on 22 February 2021 having 
previously served as an independent Non-Executive 

Director on the GoCo board. Angela has extensive 

AGM
The pandemic restrictions unfortunately prevented us 

holding our usual AGM gathering this year so I very much 

hope that we will be able to meet shareholders again in 

person at our 2022 AGM in February. You can read more 

about our plans for the AGM later in this report and in the 

notice of meeting on page 174, and I look forward to seeing 

as many of you there as possible.

Richard Huntingford

Chair of the Board

Compliance with the 2018 Code

An explanation of how the Company has complied with 

the 2018 UK Corporate Governance Code (the Code is 

available at www.frc.org.uk), including how it has applied 

the principles contained therein, is set out within this Corporate 

Governance Report, the Strategic Report and the Directors’ 

experience gained from a multitude of industries and 

Report. In particular, the following pages will be most relevant 

sectors, including the insurance market. 

in enabling shareholders to evaluate how these principles have 

Rachel Addison stood down from her position as Chief 

been applied::

Financial Officer (CFO) with effect from 31 October 2021. As a 

result of the ongoing succession planning work undertaken 

by the Board, the natural succession candidate to Rachel 

Addison was the internal appointment of Penny Ladkin-

Brand as the new CFO. Penny served as the Chief Strategy 

Officer from June 2020, having previously served as CFO 

from 2015. A detailed and thorough interview process was 

undertaken before Penny Ladkin-Brand was appointed. 

Further details on the process and Penny’s background are 

BOARD LEADERSHIP 
AND COMPANY PURPOSE.........................................................Pages 12, 35

DIVISION OF RESPONSIBILITIES ................................................ Page 70

COMPOSITION, SUCCESSION 
AND EVALUATION ................................................................................Pages 75, 78

set out in the Nomination Committee Report on page 78. 

AUDIT, RISK AND INTERNAL CONTROL ...........................Page 82

Succession planning remains an ongoing focus for the 

Board and Nomination Committee. Our goal is the 
development of a diverse pipeline of talented and 

experienced people supporting the Board and our Executive 

Leadership Team ( ELT) and you can read more about this on 

page 80.

Stakeholders
Consideration of the Group’s full range of stakeholders, 

including our people, investors, audience, strategic partners, 

and suppliers, continued to be an integral part of the 

Board’s discussions and decision-making. The section 172 
statement on pages 50 to 53 describes how the Board took 
its wider responsibilities into account, including an overview 

of the Board’s engagement activities with each of our key 

stakeholder groups.

 REMUNERATION ..............................................................................................Page 88

The Company confirms that it has complied with the 
provisions of the Code throughout the financial year, 
or where it has not complied an explanation has been 
provided as shown below: 

Provision 5 .........................................................................................................................Page 69

Provision 15 .......................................................................................................................Page 78

Provision 20 .....................................................................................................................Page 78

Provision 36 ....................................................................................................................Page 94

Provision 38 ..................................................................................................................Page 109

Provision 41 .......................................................................................................................Page 51

ANNUAL REPORT AND ACCOUNTS FY 2021  /  69

Corporate GovernanceGovernance Framework

Stakeholders
The owners of the Company and the other stakeholder groups to whom the Board is responsible.

Board
The Board is collectively responsible for the long-term success of the Group and for ensuring leadership within a framework of 

effective controls. The key roles of the Board are:

•  setting the strategic direction of the Group;

•  overseeing implementation of the strategy by ensuring that the Group is suitably resourced to achieve its strategic aspirations;

•   providing entrepreneurial leadership within a framework of prudent and effective controls which enables risk to be assessed and 

managed;

•  ensuring that the necessary financial and human resources are in place for the Group to meet its objectives; 

•  reviewing the Group’s culture supported by its values; and

•  other matters reserved for the Board can be found on the website at www.futureplc.com/governance/

Chair

Chief Executive

•  Primarily responsible for overall 

•  Responsible for executive 

Senior Independent 
Director

operation, leadership and 

governance of the Board.

management of the Group as a 

•  Provides a sounding board to the 

whole.

Chair.

•  Leads the Board, sets the agenda 
and promotes a culture of open 

•  Delivers strategic and commercial 

•  Leads the appraisal of the Chair’s 

objectives within the Board’s 

performance with the other 

debate between Executive and 

stated risk appetite.

non-Executive Directors annually.

•  Builds positive relationships with 

•  Acts as intermediary for other 

all the Group’s stakeholders.

Directors, if needed.

•  Available to respond to shareholder 

concerns if contact through the 

normal channels is inappropriate.

Non-Executive Directors. Ensures 

that there is a focus on Board 

succession plans to maintain 

continuity of skilled resource.

•  Provides advice and acts as a 

sounding board.

•  Ensures effective communication 

with our shareholders.

Non-Executive Directors

•  Contribute to developing our strategy.

•  Scrutinise and constructively challenge the performance of management in the execution of our strategy.

•  Bring their diverse expertise to the Board and Board Committees.

70  /  FUTURE PLC

Governance FrameworkBoard and Board Committees meeting and attendance 

Richard Huntingford

Zillah Byng-Thorne

Rachel Addison

Meredith Amdur

Mark Brooker

Hugo Drayton

Rob Hattrell

Alan Newman

Angela Seymour-Jackson3

Board1

Nomination 
Committee

Audit and Risk   
Committee

Remuneration  
Committee

General  
meetings2

13

13

13

13

13

13

13

13

7

4

4

-

4

4

4

4

4

2

-

-

-

5

-

5

-

5

4

-

-

-

-

5

5

5

-

2

2

2

-

-

-

-

-

-

-

1. 

2. 

 In addition to the six Board meetings and two strategy meetings, five Board calls were held to discuss business matters that the Chair and Chief Executive decided should be considered by the 
Board.
 All Directors received papers for all meetings. Where Directors were unable to attend a meeting they had the opportunity to comment in advance and received a briefing on any decisions taken 
The General Meeting held in January 2021 and the Annual General Meeting held in February 2021 were closed meetings with restricted attendance in line with the Government’s COVID-19 guidance. 

3.  Angela Seymour-Jackson was appointed to the Board on 22 February 2021.
4.   In addition to the scheduled meetings, the Chair and the Non-Executive Directors meet once a year to allow discussion without executive management present. The Senior Independent Director 

and the Non-Executive Directors meet once a year without the Chair present in order to appraise his performance.

Principal Board Committees 

Audit and Risk 
Committee

Remuneration 
Committee

Nomination 
Committee 

Responsibility 
Committee 

•  Oversees and monitors 
the Company’s financial 

•  Reviews and recommends the 
framework and policy for the 

•  Reviews the structure, size 
and composition of the 

•  Develops and oversees 
Future’s responsibility 

statements, accounting 

remuneration of the Chair, the 

Board and its 

strategy.

processes and audits 

Executive Directors, the 

Committees.

(internal and external).

Company Secretary and senior 

•  Ensures that risks are 

carefully identified and 

executives in alignment with 

the Group’s reward principles.

•  Identifies and nominates 

suitable executive 

candidates to be 

assessed, and that sound 

•  Considers the business 

appointed to the Board 

systems of risk 

strategy of the Group and how 

and reviews the talent 

management and internal 

the remuneration policy 

pool.

control are in place.

reflects and supports that.

•  Review progress against 
priorities and objectives, 

across the responsibility 

strategy.

•  Considers Future’s 

position on relevant, 

emerging sustainability 

•  Considers wider elements 

issues .

•  Reviews matters relating 

•  Reviews workforce 

of succession planning 

to fraud and 

remuneration and related 

whistleblowing reports 

policies and alignment of 

below Board level, 

including diversity.

received.

incentives and rewards with 

culture, to help inform  

setting of Directors’ 

remuneration policy.

•  Consults with shareholders  on 

the remuneration policy.

SEE PAGE 82 FOR  
MORE INFORMATION

SEE PAGE 88 FOR  
MORE INFORMATION

SEE PAGE 78 FOR  
MORE INFORMATION

SEE PAGE 44 FOR  
MORE INFORMATION

Executive Leadership Team
Considers Group-wide initiatives and priorities. Reviews the implementation of operational plans. Reviews changes to policies and 

procedures and facilitates the discussion of the development of new projects. Reviews and prioritises principal risks.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  71

Corporate GovernanceBoard of Directors

Nomination 
Committee

Remuneration 
Committee

Audit and Risk 
Committee

Responsibility 
Committee

Committee  
chair

Richard Huntingford  
POSITION: Independent Non-Executive Chair NATIONALITY: British 
APPOINTED: December 2017 and as Chair in February 2018   

Key skills and experience: 
•  Provides strong leadership of the  

Board in fulfilling its role of overseeing 
the development and delivery of 
Company strategy

•  Ensures healthy debate and appropriate 
support for, and challenge of, executive 
management in their delivery of strategy 
by Non-Executive Directors

•  Provides leadership in stakeholder relations

External appointments:
Non-Executive Director and Chair of  
Unite Group plc and Non-Executive 
Director of JPMorgan Mid Cap Investment 
Trust plc. Richard had a 20-year career at 
Chrysalis plc and was CEO from 2000 to 
2007, following which he was Chair of 
Virgin Radio until its sale in 2008. More 
recently, he has been Non-Executive Chair 
of Wireless Group plc (formerly UTV 

Media plc) from 2012 to 2016, Non-
Executive Director and Chair of Creston 
plc from 2011 to 2016 and Non-Executive 
Director of The Bankers Investment Trust 
plc from 2018 to 2021. 

Education:  
Richard is a chartered accountant (FCA), 
having qualified with KPMG.

Zillah Byng-Thorne  
POSITION: Chief Executive NATIONALITY: British APPOINTED: November 2013 and as Chief Executive in April 2014   

Key skills and experience: 
•   Has a strong track record in developing 

and delivering against successful 
strategy

•   Focus on driving operational excellence
•   Is a proven people manager, identifying 
and developing talent at senior level

External appointments: 
Non-Executive Director of Flutter 
Entertainment plc and THG Holdings plc. 
She was Chief Financial Officer of Trader 
Media Group (owner of Auto Trader) from 
2009 to 2012, and interim Chief Executive 
Officer from 2012 to 2013. Before this, 
Zillah was Commercial Director and  
Chief Financial Officer at Fitness First 
Limited and Chief Financial Officer of the 

Thresher Group. 
Education: 
Zillah is a chartered management 
accountant (CIMA) and qualified treasurer 
(ACT). She has an MA in Management 
from Glasgow University and an MSc in 
Behavioural Change from Henley 
Business School.

Penny Ladkin-Brand  
POSITION: Chief Financial Officer NATIONALITY: British APPOINTED: October 2021 

Key skills and experience: 
•   Strong financial and commercial 

expertise 

•  Considerable experience of digital 

disruption and transformation

External appointments:
Penny is Non-Executive Chair of Next 
Fifteen Communications plc, a 
Non-Executive Director of Auction 
Technology Group plc and a Trustee of 
The Media Trust. As noted in the 
Nomination Committee report on page 
78, Penny will be reducing the number of 
her external directorships within one year 
of her appointment as CFO.

Prior to joining Future, Penny was 

previously Commercial Director at 
AutoTrader Group plc.  

Education: 
Penny is a chartered accountant and 
holds a BA in Classics from Oxford 
University.

Meredith Amdur  
POSITION: Independent Non-Executive Director NATIONALITY: American  APPOINTED: February 2020  

Key skills and experience: 
•   Editorial and publishing content
•   Digital 
•   Technology platforms
•   Advertising and brands

External appointments: 
Currently Chief Executive Officer of 
Rhetorik, a leading data supplier to 
technology vendors. Previously President 
and CEO of Wanted Technologies, a 
Canadian listed recruitment data analytics 
provider, and has held executive roles 
with Microsoft, Deloitte and DirecTV. 

Education:  
Meredith holds a BA from the University 
of North Carolina in International Studies, 
an MSc from the London School of 
Economics in Politics and an MBA in 
Business Administration and 
Management from Cornell University.

72  /  FUTURE PLC

Board of Directors 
 
 
 
Mark Brooker
POSITION: Independent Non-Executive Director NATIONALITY: British APPOINTED: October 2020  

Key skills and experience:  
•    Board roles in public companies
•   UK and International consumer and B2B 

businesses

•    Digital platforms

External appointments: 
Non-Executive Director at Paysafe Ltd 

(NYSE listed) and Equiniti Group plc (until 
December 2021). Previously Chief 
Operating Officer of Trainline (formerly 
thetrainline.com) with responsibility for 
the UK and International consumer and 
B2B businesses. Prior to this he was COO 
at  Betfair having previously spent 17 years 
in investment banking advising UK 

companies on equity capital raising and 
M&A, latterly as a Managing Director at 
Morgan Stanley.

Education: 
Mark holds a Master’s degree in 
Engineering, Economics and Management 
from Oxford University.

Hugo Drayton 

POSITION: Senior Independent Non-Executive Director NATIONALITY: British APPOINTED: December 2014  

Key skills and experience:  
•    Advertising and marketing, technology, 
customer behaviour, media, executive 
leadership, business development.

External appointments:  Currently 
Non-Executive Director of GFinity plc and 

a trustee of the British Skin Foundation. 
Regular contributor to trade press and 
publishing conferences. CEO of the 
advertising technology business Inskin 
Media (2009-19). Previously CEO of Phorm, 
European MD of Advertising.com and 
Marketing & New Media Director and then 

Group MD at The Telegraph Group,. 
Chaired the British Internet Publishers’ 
Alliance.

Education: BA in Latin American Studies 
& French from University College of 
London.

Rob Hattrell    
POSITION: Independent Non-Executive Director NATIONALITY: British APPOINTED: October 2018 

Key skills and experience: 
•  Digital platforms, eCommerce and online 

sales, retail and customer behaviour, 
technology, business development, 
executive leadership.

External appointments: 
Vice President, eBay UK, where he leads 
one of eBay’s strongest markets worldwide. 
Previously at Tesco, Rob was most recently 
responsible for the supermarket’s General 
Merchandise business across the UK and 
Central Europe. He has also held the 

position of Partner in the global retail 
practice at Accenture.

Education:  
Rob graduated from Oxford University  
with a degree in Geography.

Alan Newman

POSITION: Independent Non-Executive Director NATIONALITY: British APPOINTED: February 2018 

Key skills and experience: 
•   Corporate finance, accounting and audit, 
executive leadership, investor relations, 
media, telecommunications and 
technology, public company leadership 
and governance, strategy and M&A. 

External appointments:  
Alan is Chief Financial and Chief Operating 
Officer of Ebiquity plc and Chairman of the 
Freud Museum London. He was Chief 
Financial Officer of YouGov plc from 2008 
to 2017 and before that was a Partner at 
Ernst & Young Business Advisory Services 
and at KPMG Consulting, where he worked 
mainly with clients in the media, 

telecommunications and technology 
sectors. He previously held corporate 
management roles at Pearson plc and MAI 
plc (now United Business Media). 

Education:  
Alan is a chartered accountant and has an 
MA in Modern Languages (French and 
Spanish) from Cambridge University.

Angela Seymour-Jackson  
POSITION: Independent Non-Executive Director NATIONALITY: British APPOINTED: February 2021 

Key skills and experience:  
•   Strong strategic understanding.
•   Extensive experience gained from a 
multitude of industries and sectors, 
including the insurance market. 
•   Relevant experience with audit and 

remuneration committees.

External appointments:
Non-Executive Director of Janus 
Henderson Group plc, PageGroup plc and 
Trustpilot Group plc. Held executive roles 
with Aegon UK, RAC Motoring Services 
Limited and Aviva UK Limited, and was 
Senior Advisor to Lloyds Banking Group 
(insurance). Previous Non-Executive 

Director roles include esure Group plc, 
Rentokil Initial plc and GoCo Group plc.

Education:
Angela is a qualified marketing 
professional and a member of the 
Chartered Institute of Marketing. She 
holds an MSc in Marketing.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  73

Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
Board activities

Focus area

Key stakeholders

Activities

Example of some principal decisions

Link to strategic priorities

Strategy 
and 
operations
(see Strategic 
Report starting 
on page 6)

Leadership, 
people and 
culture
(see page 40)

Finance 
(see Strategic 
Report on 
page 6 and 
Financial 
Review on 
page 56)

Our people

•  Applying the Board’s strategic understanding 

of  geopolitical and economic risks in 
international markets to the Company’s 
challenges and opportunities.

•  Considering acquisitions and divestments as 
identified and determine appropriate course. 

•  Monitoring the performance of the Company 
against agreed strategic objectives, including 
progress against acquisition synergies.

Our audience

Our commercial 
partners and 
suppliers

Our investors

Regulators

   Our people

•  Receiving an update on employee views and 

   Our investors 

engagement.

•  Ensuring the Company remains at the 

forefront of developing and embedding best 
practice in responsible business behaviour.

•  Maintaining and enhancing Future’s culture 
and values and key policies and procedures 
and ensuring these are rolled out to existing 
and acquired businesses.

•  Reviewing whistleblowing statistics, details 
of cases raised through the whistleblowing 
hotline and related independent investigations.

•  Continuing to monitor senior executive talent 

management and development plans to 
provide succession for all key positions.

Acquisition of GoCo Group plc:
The Board gave extensive consideration to 
what the impact of the proposed acquisition 
would be on the various stakeholder groups. 
This involved an appraisal of the financial 
effects of the acquisition, the operational risks 
involved in its integration, optimal financing 
arrangements and enhanced regulatory 
compliance. In addition, the Board considered 
the impact of the acquisition on the 
employees of both Future and GoCompare, 
particularly during the consultation process 
with employees, the audience and suppliers, 
as well as the potential consequences for 
existing shareholders.

Development and launch of the VCP:
We continue to be a responsible employer 
in our approach to our people. The Board 
looked at development of the VCP, to 
ensure that it reflected Future's culture, 
with participation extending throughout 
the company and engaged with investors 
as part of this development. Once the VCP 
received shareholder approval and had 
been rolled out across the Group, the Board 
reviewed how it had been received. 

Our audience

• Reviewing and approving the Group budget.

Our commercial 
partners and 
suppliers

Our investors

Regulators

•  Reviewing financial Key Performance  

Indicators (KPIs).

•  Approving full year results, half year results, 
trading update, and the Annual Report.

• Reviewing the Group’s dividend policy.

•  Reviewing the key risks to the Group and the 

controls in place for their mitigation.

•  Considering and monitoring the Group’s risk 
appetite and principal risks and uncertainties.

•  Approving the viability and going concern 

statements.

• Reviewing and approving the tax strategy.

Financial strategy and resilience:
As part of its role in keeping funding 
requirements and planned project 
expenditure together with financial 
headroom and cash flow under review, 
the Board considered and approved the 
financing arrangements in November 2020, 
when it reviewed the debt facilities as part 
of the GoCo acquisition, and again July 
2021 when it undertook a further Amend 
and Extend of the debt facilities (for more 
information see page 57).

Governance
(see page 
68 of the 
Governance 
Report)

     Our people

     Our commercial 
partners and 
suppliers

•  Monitoring and reviewing the Company’s 
approach to corporate governance, its key 
practices and its ongoing compliance with the 
2018 Code.

•  Reviewing the results from the external Board 

effectiveness evaluation.

•  Approving updated Committees’ terms of 

    Our investors

reference.

    Regulators

•  Continuing to keep key policies updated and 

monitor ongoing compliance.

•  Receiving and considering feedback from 

shareholder engagement.

•  Reviewing and approving the Modern Slavery 

statement.

Regular dialogue with investors:
The Chair, Senior Independent Director 
and Chair of the Remuneration Committee 
have a number of scheduled meetings with 
investors over the year and have provided 
feedback on that engagement to the Board 
(for example on the development of the 
VCP). 

Following the announcement that Penny 
Ladkin-Brand would be taking over as CFO, 
the Chair made himself available to speak 
with a number of investors.

74  /  FUTURE PLC

•  Diversifying our  

audience

• Scalable platform

•  Continued  

diversification of  

content monetisation

• Ongoing investment

• Ongoing investment

• Scalable platform

•  Continued  

diversification of  

content monetisation

• Ongoing investment

• Ongoing investment

Governance Framework 
Focus area

Key stakeholders

Activities

Example of some principal decisions

Link to strategic priorities

Strategy 

and 

operations

(see Strategic 

Report starting 

on page 6)

Our people

•  Applying the Board’s strategic understanding 

Acquisition of GoCo Group plc:

of  geopolitical and economic risks in 

The Board gave extensive consideration to 

international markets to the Company’s 

what the impact of the proposed acquisition 

Our audience

challenges and opportunities.

•  Considering acquisitions and divestments as 

identified and determine appropriate course. 

•  Monitoring the performance of the Company 

against agreed strategic objectives, including 

progress against acquisition synergies.

Our commercial 

partners and 

suppliers

Our investors

Regulators

•  Diversifying our  

audience

• Scalable platform

•  Continued  

diversification of  
content monetisation

• Ongoing investment

   Our people

•  Receiving an update on employee views and 

Development and launch of the VCP:

• Ongoing investment

Leadership, 

people and 

culture

(see page 40)

   Our investors 

would be on the various stakeholder groups. 

This involved an appraisal of the financial 

effects of the acquisition, the operational risks 

involved in its integration, optimal financing 

arrangements and enhanced regulatory 

compliance. In addition, the Board considered 

the impact of the acquisition on the 

employees of both Future and GoCompare, 

particularly during the consultation process 

with employees, the audience and suppliers, 

as well as the potential consequences for 

existing shareholders.

We continue to be a responsible employer 

in our approach to our people. The Board 

looked at development of the VCP, to 

ensure that it reflected Future's culture, 

with participation extending throughout 

the company and engaged with investors 

as part of this development. Once the VCP 

received shareholder approval and had 

been rolled out across the Group, the Board 

reviewed how it had been received. 

engagement.

•  Ensuring the Company remains at the 

forefront of developing and embedding best 

practice in responsible business behaviour.

•  Maintaining and enhancing Future’s culture 

and values and key policies and procedures 

and ensuring these are rolled out to existing 

and acquired businesses.

•  Reviewing whistleblowing statistics, details 

of cases raised through the whistleblowing 

hotline and related independent investigations.

•  Continuing to monitor senior executive talent 

management and development plans to 

provide succession for all key positions.

Our audience

• Reviewing and approving the Group budget.

Financial strategy and resilience:

• Scalable platform

Board evaluation
Formal evaluation is a valuable tool for improvement of Board 

performance. Following two years of internal evaluations, the 2021 

evaluation exercise was undertaken by external consultants, 

Independent Audit Ltd, in accordance with the guidance provided 

under the UK Corporate Governance Code. 

Following the internal performance evaluation carried out in 2020, 

the following main objectives were identified for 2021, together with 

steps taken to address them.

Objectives for 2021

Steps taken during 2021

Utilising our skills 
matrix as part of our 
Board succession 
planning.

•  A  Board   skills   matrix   is reviewed at least 
annually. This track  s factors   relating   to   
Board   and   Committee   composition  
 (including   diversity)   and   succession  
 planning,   such   as   retirement   by   rotation   
and   the   lapse   of   ‘independent’   status.

Reorganisation 
of our Board 
Committees and 
their remits.

•  The membership of the Board 

Committees was reviewed during the 
year with various changes made to 
make the best use of respective Board 
talent. 

•  Following the acquisition of GoCo, 
the Audit Committee's terms of 
reference was updated to reflect its 
broader responsibilities, with the 
Committee renamed the Audit and Risk 
Committee.

•  A new Responsibility Committee has 
been created (and you can read more 
about this on page 44).

•  Continued  

diversification of  
content monetisation

• Ongoing investment

Reviewing our 
stakeholder 
engagement
mechanisms in 
relation to the  
2018 Code.

•  The Board reviewed stakeholder 

engagement and progress against the 
commitments made in the FY 2020 
Annual Report at the half year. You can 
read more about this on page 50.

     Our people

•  Monitoring and reviewing the Company’s 

Regular dialogue with investors:

• Ongoing investment

Continuing to set 
and monitor our 
corporate culture.

•   The Board reviewed employee 

engagement.

Following a tender process run by the Chair in consultation with the 

Company Secretary, Independent Audit Ltd, a specialist consultancy 

which undertakes no other business for the Company and has no links 

with any individual Director, was appointed to undertake the 2021 

Board evaluation. 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  75

Finance 

(see Strategic 

Report on 

page 6 and 

Financial 

Review on 

page 56)

Governance

(see page 

68 of the 

Governance 

Report)

Our commercial 

Indicators (KPIs).

•  Reviewing financial Key Performance  

partners and 

suppliers

Our investors

Regulators

•  Approving full year results, half year results, 

trading update, and the Annual Report.

• Reviewing the Group’s dividend policy.

•  Reviewing the key risks to the Group and the 

controls in place for their mitigation.

•  Considering and monitoring the Group’s risk 

appetite and principal risks and uncertainties.

•  Approving the viability and going concern 

statements.

• Reviewing and approving the tax strategy.

As part of its role in keeping funding 

requirements and planned project 

expenditure together with financial 

headroom and cash flow under review, 

the Board considered and approved the 

financing arrangements in November 2020, 

when it reviewed the debt facilities as part 

of the GoCo acquisition, and again July 

2021 when it undertook a further Amend 

and Extend of the debt facilities (for more 

information see page 57).

approach to corporate governance, its key 

The Chair, Senior Independent Director 

practices and its ongoing compliance with the 

and Chair of the Remuneration Committee 

     Our commercial 

partners and 

suppliers

2018 Code.

    Our investors

reference.

•  Reviewing the results from the external Board 

effectiveness evaluation.

•  Approving updated Committees’ terms of 

    Regulators

•  Continuing to keep key policies updated and 

monitor ongoing compliance.

•  Receiving and considering feedback from 

shareholder engagement.

•  Reviewing and approving the Modern Slavery 

statement.

have a number of scheduled meetings with 

investors over the year and have provided 

feedback on that engagement to the Board 

(for example on the development of the 

VCP). 

Following the announcement that Penny 

Ladkin-Brand would be taking over as CFO, 

the Chair made himself available to speak 

with a number of investors.

Corporate Governance 
The Board evaluation process
The review was conducted from July to September 2021. As part of the 

Outcomes
The review noted many areas of strength of the Board and 

process Independent Audit Ltd attended and observed a Board 

Committees, including:

meeting, the Audit and Risk and Nomination Committee meetings and 

•  relationships between Non-Executive Directors and Executive 

part of the Board strategy meeting, and were given access to Board 

Directors were good, and interactions in the boardroom were 

papers to enhance their understanding of how the Board and its 

grounded in openness and trust.

Committees operate.

•  A very positive boardroom atmosphere with the Chief Executive 

Views were gathered using Independent Audit’s online governance 

giving good insight into all aspects of the business was observed. 

platform, Thinking Board. A questionnaire was tailored to Future’s 

•  Non-Executive Directors contributed well with their insights and 

needs and covered the Board’s role, composition, dynamics, 

observations, and the Chair managed the discussion well. 

chairmanship and access to information. Separate Committee 

A number of recommendations were made in the evaluation report which 

questionnaires were used which looked in detail at all the major 

were discussed by the Board for future actioning. The key 

aspects of the Committees’ responsibilities.

recommendations are set out below. The agreed actions will be 

The questionnaires were completed by all Board members and 

implemented throughout 2022 and their impact and effectiveness will be 

executives and advisors who attended the Board and/or Committees 

considered as part of next year's Board evaluation exercise.

on a regular basis. Independent Audit analysed the results and 

prepared a report, combining their observations with the views of 

questionnaire respondents. The report was discussed with the Chair 

Objectives for 2022

Steps to be taken during 2022

and the Company Secretary and no material revisions were made. It 

was then distributed to the Board and Board Committees and was 

discussed at the September Board and Board Committee meetings. 

Independent Audit attended the September Board meeting to give an 

overview of the results and answer Directors’ questions.

Continue the focus 
on succession 
planning and talent 
development at ELT 
level, together with 
increased diversity 
and inclusion across 
the organisation, 
including the Board.

The Chair will ensure that there are 
regular opportunities throughout the 
year, formally and informally, for Board 
members to increase their interaction 
with ELT members and the broader 
Future leadership team. This will allow 
the Board to monitor individual talent 
development and the executive talent 
pipeline generally as part of its internal 
succession planning.

Continue to monitor 
our corporate 
culture and 
behaviours, 
including 
integration and 
cultural alignment 
of new acquisitions.

Oversee the 
introduction of 
the Company’s 
Responsibility 
strategy and agree 
how progress with 
its execution should 
be measured and 
monitored. 

Ensure the Board 
maintains a deep 
understanding of 
the competitive 
landscape, including 
key stakeholders.

Individual Non-Executive Directors will, 
restrictions permitting, make more site 
visits, in addition to the planned Board 
meetings at operational sites, in order 
to hear from a wide range of voices. The 
Board will monitor integration of any 
new acquisitions for alignment with 
our culture and will continue to ensure 
that the policy, practices and behaviours 
throughout the business are aligned with 
the purpose, values and strategy of the 
Company.

The newly formed Responsibility 
Committee will monitor the setting of 
Responsibility objectives and progress 
against these mechanisms in relation to 
the 2018 Code.

The Board will broaden the range of deep 
dive discussions at Board meetings, to 
include inviting subject matter experts 
to brief the Board on broader landscape 
topics. 

76  /  FUTURE PLC

Governance FrameworkANNUAL REPORT AND ACCOUNTS FY 2021  /  77

Corporate GovernanceNomination Committee

Members

Since

Richard Huntingford .....................2017

(Chair)

Meredith Amdur ...............................2020

Mark Brooker .......................................2020

Zillah Byng-Thorne .........................2014

Hugo Drayton .....................................2015

Rob Hattrell ...........................................2018

Alan Newman .....................................2018

Introduction from 
Nomination Committee 
Chair:
There were three changes to the 

Board during FY 2021, with the 

Nomination Committee playing an 

appropriately central role in the 

process. 

In October 2020, Mark Brooker 

was appointed as a Non-Executive 

Angela Seymour-Jackson  .......February 2021

Director of the Company. Mark’s appointment followed a review 

The Company Secretary, or nominee, acts as secretary 

which had identified the need for an additional Non-Executive 

to the Committee. 

Director with public company board experience and knowledge 

Details of individual Directors’ attendance can be 

and understanding of digital platform-based businesses. An 

of the Board’s skills matrix that had taken place during FY 2020 

found on page 71. 

Key objective of the Nomination Committee
The Nomination Committee supports the Board in 

external search process took place, led by Heidrick & Struggles, 

and resulted in Mark being appointed. 

In February 2021, following the completion of the GoCo Group 

plc acquisition, Angela Seymour-Jackson was appointed to the 

Board as a Non-Executive Director, having previously served as 

Executive and Non-Executive succession planning. 

an independent Non-Executive Director on the GoCo Board. In 

Our key objectives as a Nomination Committee are:

addition to her price comparison website knowledge and FCA 

•  To make sure the Board has individuals with the 
necessary range of skills and knowledge and 

diversity of experiences to lead the Company.
•  To ensure that it is effective in discharging its 

regulatory experience, Angela has extensive experience gained 

from a multitude of industries and sectors, including the 

insurance market. Angela was appointed as independent Chair of 

the Group’s regulated subsidiary, GoCompare.Com Limited, in 

June 2021. 

responsibilities and overseeing appropriately all 

In October 2021, it was announced that Rachel Addison was 

matters relating to corporate governance.

stepping down as Chief Financial Officer (CFO) with effect from 31 

Key responsibilities
•  Ensure succession plans are reviewed.
•  Improve diversity on the Board and in the pipeline 

for senior management roles.

•  Further strengthen the senior management team.
•  Ensuring that appointments to Gocompare.com 

Limited are assessed in accordance with the 

regulatory requirements and that appropriate 

regulatory approval is obtained.

Key actions from FY2021
•  Board and Committee composition
•  Board succession planning

Priorities for 2022
•  Monitor Board composition for alignment of relevant 
skills, experience and diversity to Company strategy.

• Monitor progress on the Board Diversity Policy.
•  Oversight of the ELT's development and succession 

planning.

78  /  FUTURE PLC

October 2021. Following a thorough succession process, the 

Board selected Penny Ladkin-Brand as the new CFO. Penny 

served as CFO from 2015 and was then the Chief Strategy Officer 

from June 2020, overseeing the completion of various acquisitions 

including GoCo. As part of the appointment process, Penny was 

interviewed by all Nomination Committee members who 

unanimously concluded that her extensive knowledge of the 

Group’s strategy and business, together with her finance 
expertise, made her a natural choice for the CFO role. In accepting 

the appointment, Penny has agreed to reduce the number of her 

Non-Executive board appointments, in line with Company policy.

Committee composition
As reported last year, in October 2020 we revised the structure of 

our Board Committees to make the best use of our Board talent. 

Following the development of the Group’s Responsibility 

strategy during the year, the Nomination Committee 

recommended that a new Board Committee be formed to 

oversee the execution of the Responsibility strategy and to 

measure its progress. As a consequence, the Responsibility 

Committee was set up with effect from 1 October 2021 with Hugo 

Drayton appointed as the Committee’s Chair. At the same time, 

Hugo retired from his role as Chair of the Remuneration 

Nomination Committee 
Director induction programme example

We have a detailed Director induction programme which all new Board members participate in.

•  Governance training

•  Briefed on outcomes 

of most recent 
effectiveness  
review

•  Information  

on the Group  
budget and  
strategy 

• Last Annual Report

Effe ctiv e n e ss

A

c

c

o

u

n

t

a

b

ili

t

y

• Meeting senior 
executives

• Meeting  
with colleagues 
during site visits

L

e

a

d

e

r

s

h

i

p

R elatio n s  w ith 
sta k e h old ers

•  

• Meeting with 
investors and other 
key stakeholders

• Meeting with external 
and  internal auditors 

CASE  
STUDY

Mark Brooker and Angela Seymour-Jackson both joined the Board during 
the year, but due to COVID-19 restrictions were not immediately able to meet 
all their Board colleagues in person. We asked them about their induction 
programme, in the context of the COVID-19 restrictions. 

a success story over the past  

locations, the ability to have 

5+ years continue as the company 

meaningful conversations which 

What have been your 
impressions of Future? 
(MB) Future has a strong team of 

passionate experts.

(ASJ) This is an incredibly fast 

paced business with an 

unrelenting focus on driving 

scales. 

What is the biggest 
opportunity?
(MB) Growing audience in North 

improvements in results but 

America continues to be an area 

everyone is so collegiate and 

for significant value creation.

welcoming.

What do you think is the 
biggest challenge?
(ASJ) I think the biggest challenge 

is ensuring that the business 

organisation and all our colleagues 

(ASJ) The standout for me is the 

opportunity to take a true podium 

position in the US.

How did you find being 
inducted remotely? 
(ASJ) It's been remarkably efficient 

allowed me to learn about the 

business quickly is what really 

mattered.

What have been the 
challenges of not being 
able to attend Board or 
Committee meetings in 
person?
(MB) I missed the ad hoc 

conversations with colleagues that 

sparks a fresh idea or explains the 

subtlety of an issue that may have 

otherwise been missed.

can keep up with the pace of 

and I’ve honestly felt that I have 

(ASJ) The biggest challenge is 

growth. 

got to know people quite well.

trying to ‘read the room’ and get a 

(MB) For me, it's ensuring that the 

(MB) As Future is much more 

feel of the informal workings of the 

disciplines that have made Future 

about people than physical 

Board, alongside the formal.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  79

Corporate GovernanceCommittee with Mark Brooker, who had been a member of the 

Remuneration Committee for 12 months, taking over as Chair of 

Committee performance and effectiveness
The Committee’s performance was evaluated as part of the 

that committee.

external effectiveness survey, as described on page 75. The 

review was completed by all Committee members and no issues 

Succession planning
The Committee, on behalf of the Board, regularly assesses the 

arose.

balance of Executive and Non-Executive Directors, and the 

composition of the Board in terms of skills, experience, diversity 

and capacity.

Independence
During FY 2021, the Committee reviewed the balance of skills, 

experience and independence of the Board. For Non-Executive 

The Chief Executive and Executive Leadership Team (ELT) 

Directors independence in thought and judgement is vital to 

succession planning is a particular focus of the Committee. The 

facilitating constructive and challenging debate in the boardroom 

Committee will continue to monitor the ELT and senior 

and is essential to the operational effectiveness of the Future 

management talent pool to ensure that succession planning for 

Board and its committees.

business-critical roles is proactively reviewed and to ensure the 

The Committee is satisfied that the external commitments of 

development of a diverse pipeline for succession for the Board 

the Board’s Chair and members do not conflict with their duties as 

and the ELT, as required by the 2018 Code. 

Directors of the Company.

Following the exploratory work we undertook with Russell 

After the year-end, the Committee also considered the 

Reynolds in 2020, we updated the report as a small, internal 

Directors proposed for election or re-election by shareholders at 

NED project in 2021, covering a selection of potential outside 

the AGM. Following discussion of the skills, contribution and 

CEO candidates. The Committee will continue to keep a 

external commitments of each Director, and in conjunction with 

watching brief on the market and potential talent.

the Board performance evaluation conducted in September 2021, 

Board diversity policy
Our objective of driving the benefits of a diverse Board, senior 

standing for re-election (or election) at the AGM in 2022. In line 

with best practice, each Committee member was excluded from 

management team and wider workforce is underpinned by our 

approving the proposal for their re-election (or election).

the Committee supports the proposed re-election of all Directors 

strong culture of diversity and inclusion. You can read more 

about the Group’s approach to diversity and inclusion on page 

40. During the year under review the Board approved a 

Diversity Policy which is available on our website. The Policy 

ensures that it remains an effective driver of diversity in its 

Richard Huntingford

broadest sense, having due regard to gender, ethnicity, social 

Chair

background, skillset and breadth of experience.

Set out below are the objectives of our Board Diversity Policy 

and our assessment of performance against them. These 

objectives ensure that both appointments and succession 

planning support developing a diverse pipeline. 

Maintain at least 33% female Directors on the Board (in 

accordance with the recommendations of the FTSE Women 

Leaders Review (formerly the Hampton-Alexander Review).

As at the date of this report, the Board has 44% female 

representation, including two Executive Directors; we have 

therefore exceeded this target. Whilst the Board recognises 
that an effective board with broad strategic perspective 

requires diversity, ultimately the Board appoints candidates 

based on merit and assesses potential Directors against 

measurable, objective criteria. 

Our principles for Board diversity also apply to the ELT and 

senior management below this level with female 

representation of 35.9%. 

To have at least one Director of colour by no later than 

2024 (in accordance with the recommendations of the 

Parker Review).

The Committee will work closely with executive search 

agencies in compiling long and shortlists of candidates from 

various backgrounds and industries, including BAME (black, 

Asian and minority ethnic) backgrounds when the time comes 

to refresh the Board composition. 

80  /  FUTURE PLC

Nomination CommitteeANNUAL REPORT AND ACCOUNTS FY 2021  /  81

Corporate GovernanceAudit and Risk Committee

Dear Shareholder,

On behalf of the Audit 

and Risk Committee, I 

am pleased to present 

its report for the year 

ended 30 September 

2021. This report sets 

out how the Committee 

has discharged its 

duties in accordance 

with the UK Corporate 

Members

Since
Alan Newman (Chair) ...............2018 
  Meredith Amdur ...........................2020
Hugo Drayton .................................2015
Angela Seymour-Jackson ....February 2021

Key objective of the Audit and Risk Committee
•  To monitor the integrity of the Group’s financial reporting processes.
•  To ensure that risks are carefully identified and assessed, and that 

sound systems of risk management and internal control are in place.

Governance Code 2018 (the 2018 Code) and its key 

activities and findings during the year.

We have continued to discuss and challenge the 

assumptions and judgements made by management in 

the preparation of published financial information and to 

oversee the internal controls, including oversight of the 

external and internal audit processes.

Key responsibilities
•  Overseeing the accounting principles, policies and practices  

adopted by the Group.

•  Overseeing the external financial reporting and associated 

announcements.

•  Overseeing the appointment, independence, effectiveness and 

remuneration of the Group’s External Auditor, including the  
policy on the supply of non-audit services.

The Committee updated its Terms of Reference to 

•  Conducting a competitive tender process for the external audit when 

reflect the enhanced governance requirements 

required.

following the acquisition during the year under review of 

GoCompare.Com Limited, an FCA regulated entity.

The Committee has an annual work plan linked to the 

Group’s financial reporting cycle, which ensures that it 

considers all matters delegated to it by the Board. In 

addition to its annual work plan, it reviewed the specific 

risk associated with the GoCo acquisition and agreed the 

approach to how the internal audit should be resourced.

This year the Board undertook an externally-

facilitated review of the effectiveness of the Board and 

•  Reviewing the resourcing, plans and effectiveness of internal  
audit, which is independent from the Group’s External Auditor.

•  Ensuring the adequacy and effectiveness of the internal  

control environment.

•   Monitoring the Group’s risk management processes and performance.
•   Ensuring that the regulatory requirements for the GoCo business are 

assessed and properly managed and that appropriate regulatory 
approval is obtained as appropriate.

•  Ensuring the establishment and oversight of fraud prevention 
arrangements and reports under the whistleblowing policy.

•  Monitoring the Group’s compliance with the 2018 UK Corporate 

Board Committees, including this Committee, in 

Governance Code.

accordance with the requirements under the 2018 Code 

•   Providing advice to the Board on whether the Annual Report and 

and you can read more about this on page 75.

Alan Newman

Chair of the Audit and Risk Committee

29 November 2021

“The Audit and 
Risk Committee’s 
primary objective 
is to provide 
effective financial 
governance”

82  /  FUTURE PLC

Accounts, when taken as a whole, is fair, balanced and understandable 
and provides all the necessary information for shareholders to assess 
the Company’s performance, business model and strategy.

Key actions for FY 2021
•   Reviewed and challenged the application of accounting principles, 

policies and practices to the annual and half year results 
announcements and the Annual Report.

•   Worked with PwC and Deloitte to ensure a smooth transition of 

External Auditor.

•   Responded to FRC request for information on the FY 2020 Annual 

Report.

•    Reviewed the effectiveness of internal audit and the Group’s 

underlying control environment.

•   Terms of reference of Committee revised to take account of the 

additional responsibilities for GoCo as an FCA regulated subsidiary.

Priorities for FY 2022
•  Continue to monitor legislative and regulatory changes that may 

impact the work of the Committee.

•  Consider the impact of proposed audit industry changes.
•  Review the work of the new internal audit model that has been 

deployed.

•   Consider a wider range of topics for Committee training.

Audit and Risk CommitteeMembership and meetings
During the year, the Committee met five times and met 

privately with the External Auditor. Details of individual 

Directors’ attendance can be found on page 71. In addition to 

•  a review by the Committee of all material matters, as 

reported elsewhere in this Annual Report and Accounts;
•   a risk-comparison review, which assesses the consistency 
of the presentation of risks, and significant judgements 

the Committee members, the Chief Financial Officer (CFO), 

throughout the main areas of risk disclosure in this Annual 

the Group Finance Director, Group Financial Controller, the 

Report and Accounts;

Risk and Compliance Director, the Internal Auditor (Mazars 

LLP) and the External Auditor (Deloitte) attended parts of 

these meetings by invitation. The Chair of the Board and Chief 

•  a review of the balance of good and bad news; and
•  ensuring it correctly reflects:
   •   the Group’s position and performance as described on 

Executive may also attend meetings. The Company Secretary 

pages 56 to 59;

acts as Secretary to the Committee. The Chair of the 

Committee holds regular meetings with the External and 

   •   the Group’s business model, as described on page 14;
   •  the Group’s strategy, as described on pages 16 to 33.

Internal Auditors who have an opportunity to discuss matters 

without management being present and also the CFO (who 

On the basis of this work together with the views expressed by 

has responsibility and custody of the internal audit function).

the External Auditor, the Committee recommended, and in turn 

The Committee received sufficient, reliable and timely 

the Board confirmed, that it could make the required statement 

information from management to enable it to fulfil its 

that the Annual Report is ‘fair, balanced and understandable’.

responsibilities.

The Committee also received regular updates from the Chief 

The Board has confirmed that it is satisfied that Committee 

Financial Officer on provisions made for litigation and the 

members possess an appropriate level of independence and 

Committee considered the appropriateness of the methodology 

depth of financial and commercial, including sectoral, 

applied.

expertise. For the financial year ended 30 September 2021, 

Alan Newman was the member of the Committee determined 

by the Board as having recent and relevant financial 

experience.

Going concern and viability statements
The Committee reviewed the updated wording of the Group’s 

Risk management
The Board has overall responsibility for determining the nature 

and extent of its principal and emerging risks and the extent of 

the Group’s risk appetite, and for monitoring and reviewing the 

effectiveness of the Group’s systems of risk management and 

internal control. Further details of the risk management 

longer-term viability statement, set out on page 65. To do this, 

objectives and process are on pages 60 to 61.

the Committee ensured that the model used was consistent 

The principal risks and uncertainties facing the Company are 

with the approved three-year plan and that scenario and 

addressed in the Strategic Report and in the table on pages 62 

sensitivity testing aligned clearly with the principal risks of the 

to 64. The Board has delegated to the Committee the 

Group. Committee members challenged the underlying 

responsibility for monitoring the effectiveness of the systems of 

assumptions used and reviewed the results of the detailed 

risk management.

work performed. The Committee was satisfied that the 

analysis supporting the viability statement had been prepared 

on an appropriate basis. The Committee also reviewed the 

Internal control
The Board determines the objectives and broad policies of the 

going concern statement, set out on page 58 and confirmed 

Group and meets regularly, when a set schedule of matters 

its satisfaction with the methodology, including 
appropriateness of sensitivity testing.

which are required to be brought to it for decision is discussed. 
Overall management of the Group’s risk appetite, its tolerance 

to risk and discussion of key aspects of execution of the Group’s 

Fair, balanced and understandable
The Committee considered whether the Annual Report is ‘fair, 

strategy remain the responsibility of the Board. The Board has 

delegated to the Audit and Risk Committee the responsibility 

balanced and understandable’, in line with the requirements 

for establishing a system of internal controls appropriate to the 

of the 2018 Code. The Committee members were consulted at 

business environments in which the Group operates.

various stages during the drafting process and gave input to 

the planning process, as well as having the opportunity to 

Key elements of this system include:

review the Annual Report as a whole and discuss, prior to the 

-  A clearly defined organisation structure for monitoring the 

November 2021 Committee meeting, any areas requiring 

conduct and operations of the business.

additional clarity or better balance in the messaging.

-  Clear delegation of authority throughout the Group, starting 

In this respect the Committee focused on:

with the matters reserved for the Board.

•  a qualitative review of disclosures and a review of 

-  A formal process for ensuring that key risks affecting 

internal consistency throughout the Annual Report and 

operations across the Group are identified and assessed on 

Accounts;

a regular basis, together with the controls in place to 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  83

Corporate Governance 
 
 
 
 
 
 
 
Significant financial reporting judgements

The Committee considered the following issues relating to the financial statements during the year. 

These include the matters relating to risks disclosed in the external auditor’s report:

Area of focus

Reporting issue

Role of the Committee

Conclusion / Action taken

At the request of the Committee the 
Group engaged third party valuations 
experts to assist in the preparation 
of the purchase price allocation 
exercises for the acquisitions in the 
year. The Committee has reviewed 
detailed papers setting out the 
acquisition accounting undertaken, 
including purchase price allocations 
and opening balance sheet fair value 
assessments.

The Committee agreed with the 
judgements made by management 
in respect of the acquisition 
accounting undertaken during the 
year and the presentation in the 
Group’s results for the year ended 
30 September 2021.

Refer to note 28 on page 168 for 
further information in respect of the 
acquisition accounting undertaken 
in the year.

The Committee reviewed and 
challenged information provided 
by management explaining the 
nature and rationale for the inclusion 
of these items as exceptional and 
discussed them with the auditors. 
Refer to note 5 on page 145 for  
further information in respect of 
exceptional items.

The Committee agreed with the 
conclusion that these items should 
be separately presented within 
exceptional items, given their nature 
and magnitude, and that excluding 
them assists the users of the 
financial statements to understand 
better the results of the core 
operations of the Group.

The Committee agreed with 
management’s conclusion that 
an impairment was required and 
noted the sensitivity analysis 
performed that demonstrated 
that a reasonably possible change 
in assumptions would not have 
a material impact on the level of 
impairment charge recognised.

The Committee agreed with the 
level of returns provision recognised 
by management, noting that a 
balanced and prudent approach 
had been taken in calculating the 
level of the provision.

Management prepared a detailed 
impairment assessment, which 
concluded that an impairment of 
£8.8m was required in respect of the 
LAMB acquired intangible assets at 
30 September 2021.

The Committee challenged the 
assessment performed and the 
detailed assumptions made, which 
included:
*  Useful life of the LAMB business of  

10 years

*  EBITDA margins assumed of  

59% to 65% 

* Discount rates applied (post-tax) of 
9.5% and (pre-tax) 12.7%

Refer to note 12 on page 151 for further 
information in respect of this matter.

The Committee challenged the 
provision calculations prepared 
by management based on the 
review of relevant historic and 
recent returns experience and 
data. This demonstrated that the 
level of provision recognised was 
appropriate.

Refer to note (b) of the section 
Critical judgements in applying the 
Group's accounting policies on  
page 141.

Acquisition 
accounting

As outlined on page 19 in the Strategic 
Report, the Group has completed a number 
of significant acquisitions during the year.

The 
classification 
of exceptional 
items

Due to the significant acquisition-related 
activity in the year a number of items 
(such as acquisition or related integration 
and restructuring costs and impairment) 
totalling £27.4m are considered exceptional 
in nature.

Impairment 
of the 
intangible 
assets 
relating to 
the Look 
After My 
Bills (‘LAMB’) 
business

An impairment charge of £8.8m has 
been recognised in the year, relating to 
a write down of the brand and customer 
relationship intangible assets relating 
to LAMB which was acquired as part of 
the GoCo acquisition, by £4.4m each 
respectively, as a result of turbulence in 
the UK gas and electricity market which 
directly impacted the auto-switch service 
offering. 

Provision for 
magazine 
returns

Marketforce is a print distribution business. 
Contracts with the newsstand wholesalers 
and international distributors are on a sale 
or return basis. The claims window for 
which returns are permitted can extend to 
as long as 12 months in respect of the export 
market and therefore a provision is made 
for estimated unsold copies where the date 
for submitting returns claims has not yet 
passed.

At 30 September 2021 the Group’s total 
provision for returns was £51.2m The 
provision is calculated based on the latest 
sales data and, where not yet available, 
on latest sales forecasts and market 
experience.

The returns provision is allocated against 
the receivable ledger balance for each 
wholesaler / distributor, which is then 
accounted for as appropriate in the balance 
sheet as either a net debtor or a net creditor.

84  /  FUTURE PLC

Audit and Risk Committee 
 
 
 
 
 
 
mitigate those risks. Risk consideration is embedded in 

significant issues identified within internal control review 

decision-making processes at all levels and the most 

reports are considered in detail by the Committee along with 

significant risks are periodically reviewed by the Board. The 

the remediation plans to resolve those issues. Progress 

risk process is reviewed by the Audit and Risk Committee.

against the plan and actions from previous internal control 

-  The preparation and review of comprehensive annual 

review reviews are monitored by the Committee throughout 

budgets.

the year. Throughout FY 2021 reviews were completed on 

-  The monthly reporting of actual results and their review 

Accounts Receivable, Payments and Payroll as well as a 

against budget, forecasts and the previous year, with 

review of Events Revenue which was completed upon 

explanations obtained for all significant variances.

request of the Committee. 

-  The Finance Manual which outlines key control procedures 

Looking forward to FY 2022, in reflection of the continued 

and policies to apply throughout the Group. This includes 

growth and complexity of the business, the Committee has 

clearly defined policies and escalating authorisation levels 

recently appointed an in-house Group Head of Internal Audit 

for all procurement activity including capital expenditure 

for Q1 FY 2022, who will assess how the function can best 

and investment, with larger capital projects, acquisitions 

deliver the assurance needs of the business throughout FY 

and disposals requiring Board approval. This framework is 

2022 and beyond.

kept under periodic review.

-  A formal controls framework that defines the key controls 

and the specific risk that each of these key controls is 

External audit independence
The Committee is responsible for reviewing the 

designed to mitigate.

independence of the Company’s External Auditor, Deloitte 

-  Appropriately qualified staff in our finance, legal and 

LLP (Deloitte), agreeing the terms of engagement with them 

human resource functions with business continuity plans to 

and the scope of their audit. Deloitte has a policy of partner 

ensure that all key roles have adequate cover. 

rotation, which complies with regulatory standards, and, in 

-  A regular timetable of internal controls reviews that 

addition, Deloitte has a structure of peer reviews for its 

include the testing of key controls and walk-throughs of 

engagements, which are aimed at ensuring that its 

processes, reported to the Audit and Risk Committee.

independence is maintained.

-  Regular formal meetings between the Chief Executive, the 

Maintaining an independent relationship with the 

CFO and senior management to discuss strategic, 

Company’s External Auditor is a critical part of assessing the 

operational and financial issues.

effectiveness of the audit process. European Union 

The framework of internal control has continued to operate 

legislation on permitted non-audit services which came into 

throughout the COVID-19 pandemic.

effect from 17 June 2016, introduced a permitted non-audit 

services fee cap for certain services of 70% of the average 

Internal audit
The Audit & Risk Committee assesses the effectiveness of the 

audit fee over a consecutive three-year period. This cap was 

applicable to the Group from the financial year ended 30 

Internal Audit function annually, and considers whether the 

September 2020. The Committee has agreed the Group’s 

level of internal audit resources is appropriate to provide the 

policy on non-audit fees, and this was reviewed by the 

right level of assurance over its principal risks and controls. 

Committee during the year ended 30 September 2021. The 

Following acquisitions in FY 2020 and 2021, revenue streams 

Committee also regularly reviews the level of audit and 

have further diversified and added considerable complexity 

non-audit fees paid to Deloitte. The key principles of the 

and scale to the business. The Committee therefore decided 

that the Group had reached a scale where a dedicated Internal 

policy on non-audit services are:
•   The Committee has approved a list of all permitted 

Audit function was appropriate and appointed Mazars LLP as 

non-audit services which are allowed under UK statutory 

Internal Auditor in April 2021 (who were existing internal 
auditors for GoCo Group). 

legislation and complies with the European Union Directive 
on audit and non-audit services. These services include 

The Internal Audit plan is approved by the Committee, and 

audit-related services such as reviews of interim financial 

Internal Audit is an agenda item at each Committee meeting. 

information or any other review of financial statements 

Mazars LLP presents an update on audit activities, progress of 

required by law to be audited.

the audit plans and the outcomes of all audits with action 

plans to address any issues. Reviews have been completed in 

•   The Audit and Risk Committee updated its policy to ensure 
that non-audit services listed in appendix B of the FRC's 

FY 2021 on areas including Fraud, Management Information 

revised Ethical Standard 2019 are not offered to the 

and GoCompare Revenue Completeness. The Committee has 

External Auditor.

overseen that the control improvements stated within these 

•    Any service that is on the list, if in excess of £100,000, 

reviews are being addressed by the business. 

requires the approval of the Committee.

In addition to the formal Internal Audit reviews that have 

During FY 2021, the External Auditor provided services in 

taken place, Internal Control reviews conducted by the Group’s 

relation to the Group’s interim and year end results and bank 

central Finance function have continued throughout FY 2021. 

covenant compliance reporting. The External Auditor has 

The annual internal control review plan is approved by the 

also confirmed to the Committee that they did not provide 

Committee at the beginning of the financial year and any 

any other non-audit and additional services and that they 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  85

Corporate Governancehave not undertaken any work that could lead to their 

objectivity and independence being compromised.

Looking forward
As well as the regular cycle of matters that the Committee 

The non-audit services supplied by the External Auditor can 

schedules for consideration each year, we are planning over the 

be found in note 4 of the financial statements. The 70% cap is 

calculated separately for each firm, meaning there is no 

next 12 months to:
•  Continue to monitor legislative and regulatory changes that 

requirement under the FRC’s Revised Ethical Standard 2019 to 

may impact the work of the Committee.

formally calculate the cap in the first three years of Deloitte’s 

tenure (it will be applicable from their fourth year as auditors). 

•  Consider the impact of proposed audit industry changes.
•  Consider a wider range of topics for Committee training.

However, as the calculation is based on Deloitte's first three 

years of fees these will be closely monitored by the Committee. 

The Committee’s report was approved by a Committee of the 

The fees incurred for services which would have fallen within the 

Board of Directors on 29 November 2021 and signed on its 

70% cap had it applied totalled £42,000, representing around 

behalf by:

7% of Deloitte’s audit fee for FY 2021.

The lead partner is rotated every five years. Mark Tolley was 

appointed as the lead audit engagement partner in FY 2021.

Assessment of audit process
The scope of the external audit is formally documented by the 

auditor. They discuss the draft audit plan with management 

Alan Newman

before it is referred to the Committee which reviews its 

Chair of the Audit Committee

adequacy and discusses it with management and the auditor 

29 November 2021

before final approval.

In respect of the financial year ended 30 September 2021, the 

Committee assessed the performance and effectiveness of the 

External Auditor, as well as their independence and objectivity, 

on the basis of meetings and a questionnaire-based internal 

review which was completed by the Committee members and 

regular attendees to the Committee. The summary of the results 

of the questionnaire has been reviewed by the Committee. 

Audit tender and appointment
Deloitte LLP were appointed in 2019 to succeed PwC as the 

Company's auditors with effect from the start of FY 2021. As 

reported in the FY 2020 Annual Report, this appointment was 

made following a tender process undertaken in accordance with 

the provisions of the Statutory Audit Services for Large 

Companies Market Investigation (Mandatory Use of Competitive 

Tender Process and Audit Committee Responsibilities) Order 

2014 (Competition & Markets Authority Order), which is now in 

force. A resolution to reappoint Deloitte LLP as auditors for the 

year ending 30 September 2022 is being proposed to 

shareholders at the Company's AGM to be held on Thursday 3 
February 2022. You can read more about this in the Notice of 

AGM on page 174. The Company has complied with the 

provisions of the Competition and Markets Authority’s Order for 

FY 2021 in respect to audit tendering and the provision of 

non-audit services.

Assessment of the effectiveness  
of the Committee
The Committee's effectiveness in respect of the year ended 30 

September 2021 was evaluated as part of the external review 

described on page 75. The key issues that were identified in the 

previous year’s assessment were discussed by the Committee to 

ensure these were adequately addressed and the Chair provided 

an update where appropriate.

86  /  FUTURE PLC

Audit and Risk CommitteeANNUAL REPORT AND ACCOUNTS FY 2021  /  87

Corporate GovernanceDirectors'  
Remuneration 
Report

Mark Brooker Chair of the 
Remuneration Committee

Members
Mark Brooker (Chair since 1 October 2021) .....2020
Hugo Drayton (Chair until 1 October 2021) ....2015  (until 1 October 2021)
Rob Hattrell ................................................................... 2018 
Angela Seymour-Jackson .............................2021 (from February 2021)

Since

Details of individual Directors’ attendance can be found on page 71. 

Other Directors and executives, including the Board 
Chair, the Chief Executive (CEO) and the Chief People 
Officer may be invited to attend Committee meetings. 
The Company Secretary, or nominee, acts as secretary 
to the Committee. No individuals are involved in 
decisions relating to their own remuneration.

Key objective of the Remuneration Committee
Our objective is to have a fair, equitable and 
competitive total reward package that supports our 
vision; and to ensure rewards are performance-based 
and reinforce long-term shareholder value creation.

Key responsibilities
•   Designing & implementing the remuneration policy.
•   Ensuring the competitiveness of reward.
•   Designing the incentive plans, including the setting 
of incentive targets and overseeing all share awards.
•   Setting remuneration for the Executive Directors and 
Board Chair and overseeing senior executive and all 

employee remuneration policies across the Group in 

alignment with the Group’s reward principles.

Key actions from FY 2021
•  Engaging with shareholders around proposed 

Remuneration policy changes.

•  Finalising the proposed remuneration policy for 

2021-2024 (approved at the 2021 AGM).

•  Approving awards under the VCP.
•   Keeping under review the remuneration 

arrangements across the Group.
•  Revising our Terms of Reference.

Priorities for FY 2022
•  Ensuring the policy continues to be implemented in 

line with our business strategy and culture.

•  Continuing to monitor remuneration practice across 

Future, keeping abreast of market practice.

•  Considering the potential role for responsibility 

targets in our executive incentives.

Dear Shareholders,

On behalf of the Board, I am delighted to present my first 

Directors’ Remuneration Report as Chair of the Remuneration 

Committee, for the financial year ended 30 September 2021. I 

would like to start by thanking Hugo on behalf of the 

Committee, for his contribution and hard work chairing the 

Committee both during the year under review and in each of the 

last four years. We also welcomed Angela Seymour-Jackson to 

the Committee during the year (in February 2021), following the 

GoCo acquisition. Angela previously served as a Non-Executive 

Director with GoCo Group plc, and I look forward to continuing 

to work closely with her and Rob Hattrell going forward into FY 

2022.

As in previous years, this report is split into three sections: (a) 

this Annual Statement; (b) the Policy Report, setting out the 

Group’s Remuneration Policy (“Policy”) for Executive and 

Non-Executive Directors, as approved by shareholders at the 

2021 AGM; and (c) the Implementation Report, setting out 

details of Directors’ remuneration for the financial years ended 

30 September 2021 and ending 30 September 2022. Although 

no changes are proposed to the Policy this year, the Policy 

report is included on pages 92 to 93 for ease of reference and to 

provide context to the key decisions taken by the Committee 

during the year under review.

The context for remuneration in FY 2021
Our performance 
Despite the challenging market conditions, in part due to the 

extended pandemic, Future plc delivered a strong year of 
growth and significantly outperformed its targets, leading the 

Board to upgrade its forecasts to shareholders during the year. 

The Company’s share price responded positively, continuing the 

trend of the last five years in materially outperforming the 

market. We also completed the integration of TI Media as well 

as the acquisition and integration of GoCo, a FCA regulated 

business. With the Group now having a FCA regulated 

subsidiary for the first time, we continue to hold collaborative 

and transparent dialogue with our regulators, working together 

to ensure we meet all prudential and conduct based regulatory 

standards.

Our people
The COVID-19 pandemic continued to impact our people during 

FY 2021, but the Group’s performance meant we were in a 

88  /  FUTURE PLC

Directors' Remuneration Reportstrong financial position and have not needed to lean on any 

the proposed Policy amendments and welcomed the majority 

available Government support schemes. We continued to 

votes for the Remuneration Policy, Remuneration Report and 

operate the hardship fund detailed in last year’s Remuneration 

VCP. We do, however, recognise that there was a significant 

Report. This is offered to all of our people to provide assistance 

number of votes opposing these resolutions.

in the face of financial difficulty or unexpected bills due to the 

We value stakeholder engagement when considering our 

pandemic. We have introduced hybrid working, a mix of home 

Remuneration Policy and its future implementation; and we 

and office locations to provide added flexibility for our 

consulted extensively pre- and post- the publication of the FY 

colleagues' experience, reflecting the changes to the wider 

2020 Annual Report. The Committee was grateful for the time 

working environment as we exited from the prolonged periods 

and contribution of all those shareholders who participated in 

of lockdown. We continue to ensure that we meet relevant local 

the consultation process, and for the broad indications of 

living wage requirements as opposed to minimum wages, and 

support for Future’s management team and the principles 

during the year we revised and increased our threshold pay 

underlying our proposals.

levels in the US. We also ensure we are compliant with our US 

We also reviewed the key areas on which we received 

collective bargaining agreement.

feedback (notably the above-average salary increase awarded 

More generally, the Committee maintains an active role in 

to the Chief Executive for FY 2021, and the maximum 

monitoring pay and practices across the wider workforce. This 

opportunity under the VCP), and responded to this by increasing 

provides valuable input into the Committee’s decision-making 

the level of in-post shareholding guidelines, introducing a 

around Executive Director remuneration and, in FY 2021, 

post-employment shareholding requirement, and accelerating 

included:

the timeframe for reducing the CEO’s pension contribution to 

align with that offered to the wider workforce. We also 

•  Launching the Value Creation Plan (VCP) to all employees, 

re-affirmed publicly our commitment that the CEO's salary level 

with awards being made in April and June, and the Future 

will remain at its current level for at least two years.

plc Employee Stock Purchase Plan programme in January 

We recognise that these revisions to our original proposals, 

2021 to US employees. The roll-out of the VCP has been very 

while generally well-received, were not considered sufficient to 

well received by employees, and the Group’s outstanding 

secure support from all shareholders. 

performance this year helped to create real excitement 

Since the AGM, both the Board Chair and the Chairs of the 

about the scheme. As a result, one of the priorities identified 

Remuneration Committee have held follow up meetings with 

by the Committee for FY 2022 is to build on this success to 

key shareholders.

ensure the VCP is recognised as a unique and valued part of 

We are very mindful of the views of our shareholders and do 

a total reward package; and supports talent acquisition and 

not take a c.35% vote against our Remuneration Policy lightly. 

retention going forward. 

However, the Remuneration Committee continues to believe 

•  Receiving regular updates from the Group’s Chief People 

that the VCP:

Officer on workforce initiatives and employees’ perspectives 

•   incentivises and rewards the whole Future workforce;

on the Committee’s decision-making process.

•   is both fair and competitive;

•  Monitoring headline ratios, such as the CEO pay ratio 

•    is clear and simple, maximising transparency and avoiding 

(shown on page 106) and our gender pay gap (available on 

unnecessary complexity;

our website). The Committee uses this data to support its 

•   aligns with Future’s strategy and culture;

deliberations on Future executive remuneration, but also to 

•    supports the long-term success of the business and the 

inform its assessment of whether the Group’s reward 

continued creation of sustainable long-term shareholder 

principles are met. The Committee also shares this data with 

value; and

the wider Board, as an input to assess progress against the 

•    remains the right vehicle to remunerate and retain our 

Group’s long-term commitment to building a diverse, 
inclusive and gender-balanced workforce; alongside other 

Executives.

The Company continues to be committed to governance best 

initiatives such as: the formation of a colleague Inclusion & 

practice and will continue its policy of keeping all elements of 

Diversity forum; development of internship programmes for 

executive remuneration under review and proactively engaging 

under-represented groups; and a partnership with Inclusive 

with shareholders and advisory bodies to ensure it is aligned 

Employers to support the delivery of a programme of 

with the shareholder and employee experience. We welcome 

training and education across the Group.

further input from shareholders and look forward to ongoing 

engagement.

We are pleased with the continued progress made during the 

year in these important areas, and look forward to further 

development in the future.

Our remuneration policy
Following a detailed consultation with major investors, we 

FY 2021 incentive outcomes
As a result of Future’s continued strong performance, the 

Committee approved maximum annual bonus payments for 

Zillah Byng-Thorne and Rachel Addison in respect of FY 2021. 

This outcome is echoed by the full pay-out of the Group-wide 

submitted our Policy to shareholders at the last AGM, receiving 

profit pool to all other employees in December 2021. In reaching 

64.24% of votes in favour. We were pleased to gain support for 

this decision, the Committee considered the formulaic outcome 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  89

Corporate Governanceagainst the targets set at the start of the year, the impact of 

with performance assessed against Adjusted Operating Profit 

acquisitions during FY 2021 and the broader underlying 

targets set at the start of the year. 

performance of the Group. For Zillah Byng-Thorne 50% of the 

No further awards will be granted to Executive Directors 

bonus earned will be paid in cash, and 50% will be deferred in 

under the VCP (other than the pro-rated adjustment to Penny 

Future plc shares for two years. In line with the leaver treatment 

Ladkin-Brand’s VCP award mentioned above and detailed on 

agreed on her stepping off the Board and leaving Future, Rachel 

page 109). This plan will form the Group’s sole long-term 

Addison will receive 100% of her bonus in cash. Further details 

incentive for the next two years.

are included on page 106.

Rachel Addison stepped down as CFO on 31 October 2021 and 

With regard to the Group’s longer-term incentives, 

was treated as a good leaver for the purposes of the PSP and 

performance conditions attached to Performance Share Plan 

VCP. Full details of her leaver treatment are set on page 106.

(PSP) awards made on 23 November 2018 were tested to 30 

Full details of our approach to executive remuneration in FY 

September 2021. Over the three-year performance period, the 

2022 are included on page 109.

Company’s EPS growth and share price performance (each 

representing 50% of the award) significantly exceeded the 

targets set at grant. Accordingly, these awards will vest in full on 

Other Board changes
On 17 June 2021, Angela Seymour-Jackson was appointed as 

30 November 2021, and will be subject to a mandatory two-year 

Non-Executive Chair of GoCompare.Com Limited, the Group’s 

holding period. Further details, including the value of these 

FCA regulated subsidiary. Angela’s fee as a Non-Executive 

awards, are included on page 103.

Director of Future plc is in line with the fees paid to the other 

The Committee is satisfied that overall pay outcomes in 

Non-Executive Directors, as disclosed on page 109, and in 

respect of the year ended 30 September 2021 are appropriate 

accordance with our Policy. She also earns additional annual 

and reflect Future’s continued exceptional financial and 

board fees of £25,000 for serving as the Non-Executive Chair of 

operational performance, and the experience of all key 

the GoCompare.Com Limited board.

stakeholder groups. The annual bonus outcome for the year 

A new Responsibility Committee was created during the year. 

reflects another strong year of profit growth, while vesting of 

You can read more about the work of this committee on page 

the awards granted under the PSP in November 2018 reflects 

44. The Chair of this committee will receive a fee of £10,000 in 

strong, longer-term over-performance and value creation for 

line with the fees for our other committee chairs. 

shareholders during the period. The Committee has therefore 

not exercised any discretion in relation to its assessment of the 

outcome of the variable pay schemes, or to overall 

remuneration levels this year.

Conclusion
We are strongly committed to the principle of pay-for-

performance at Future. The introduction and roll-out of the VCP 

in FY 2021 and the continued exceptional growth of the Group 

Looking ahead: executive remuneration in FY 2022

have demonstrated the power of incentivising and rewarding all 

 No changes are proposed to the Policy this year and accordingly, 

employees on the performance to which they contribute. We are 

our approach to remuneration in FY 2022 will be similar to FY 

grateful for shareholders’ support for this arrangement, and 

2021.

look forward to the exciting prospects for growth and 

As reported last year the CEO's salary will remain unchanged 

diversification that each of this year’s acquisitions will deliver on 

in FY 2022 and her pension benefit is being reduced to match 

behalf of Future’s shareholders and other stakeholders.

the benefit of the wider workforce in two stages from 15% to 6% 

The Committee will continue to monitor market 

by 2022. The first reduction to 10.5% of salary took effect from 

developments throughout FY 2022 and will consider how any 

January 2021 with the second and final reduction to 6% of salary 

emerging trends may impact Future. This will include working 

taking effect from January 2022. The CEO's maximum annual 

closely with the new Responsibility Committee to understand 

bonus opportunity remains 200% of salary. 

As described in the Governance Report on page 78, after the 

any potential role for sustainability targets in our executive 
incentives to drive our priorities in this area. I hope that you find 

year-end Penny Ladkin-Brand took on the role of Chief Financial 

this report a clear account of our decision-making process 

Officer (CFO) following Rachel Addison’s decision to step down 

during the year. I will be happy to answer any questions you may 

from that role. Penny’s remuneration arrangements will be in 

have at the upcoming AGM.

line with the prevailing Remuneration Policy and consistent with 

those of her predecessor, namely a salary of £355,250; a 

pension contribution aligned with that offered to Future’s UK 

employees, at 6% of salary; a maximum annual bonus 

opportunity of 150% of salary; and a pro-rated adjustment to 

Mark Brooker 

her VCP award such that Penny’s VCP award is the same as her 

Chair of the Remuneration Committee

predecessor adjusted for the time period in which she is in the 

29 November 2021

CFO role. Further details of Penny’s remuneration arrangements 

can be found in the section regarding implementation of 

remuneration policy in FY 2022 on page 109.

The annual bonus will operate on the same basis as last year, 

90  /  FUTURE PLC

Directors' Remuneration ReportRemuneration at a glance
This table sets out a summary of how the remuneration policy will apply during FY 2022:

Remuneration element

Application of the remuneration policy

Base salary
See page 109 for more details

FY 2022 Executive Director salaries:
• CEO £575,000 (no change, fixed until 1 October 2022).
• CFO £355,250 from 1 October 2021, increasing to £362,355 (+2%) from 1 January 2022, in line with 
the wider workforce.

• CEO 10.5% of salary, reducing to 6% in January 2022

• CFO 6% of salary (in line with the wider workforce) 

Pensions and benefits
See page 109 for more details

In line with our commitment in the Remuneration Policy approved by shareholders at the AGM in 
2021, the CEO's pension benefit will be reduced to match the benefit of the wider workforce. This 
was reduced from 15% of salary to 10.5% with effect from 1 January 2021 and will be further reduced 
to 6% of salary with effect from 1 January 2022 (a total reduction of 9% over the 2 year period).

There is no change to the CFO's pension (6% of salary, in line with the wider workforce).

No changes to other benefits for FY 2022.

No changes to maximum award levels of:
• CEO 200% of salary       • CFO 150% of salary

Annual bonus
See page 109 for more details

To the extent earned, bonuses shall be paid: 50% in cash in November 2022; and 50% in Future shares, 
deferred for a further two years.

As in previous years, the performance measures for FY 2022 are based solely on Adjusted Operating  
Profit, adjusting for any material acquisitions, as required.

Value Creation Plan
See page 109 for more details

This Plan replaced the PSP, following shareholder approval:

One-off award of units rewarding employees with a percentage of any shareholder value created 
over the three to five year periods commencing on 1 October 2020, above a hurdle rate of return of 
10% per annum.

Units vest based on value created in terms of £ Total Shareholder Return (TSR) and are converted to 
Future shares.

For Executive Directors, vested shares  shall be required to be held until the fifth anniversary of the 
date of grant.

Performance Share Plan
See page 109 for more details

Following approval of the VCP, no further awards will be made to existing Executive Directors under 
the PSP over the life of this Policy.

2021 outcomes

Performance measure 
and % payout

Threshold3 
25%

Target3 
50%

Maximum3 
100%

Actual

% weighting

% of maximum 
achieved

Annual Bonus

Adjusted Operating Profit

£114.3m

£117.2m

£131.9m

£195.8m

100%

Overall

Performance measure

PSP1

Adjusted EPS

Share price

Overall

Threshold 
(19%)

Stretch  
(75%)

Exceptional 
(100%)

28.2p

555p

32.5p

638p

41.0p

831p

131.9p

3,574p²

50%

50%

100%

100%

100%

100%

100%

1.   Representing 100% of LTIP awards granted in November 2018, vesting of which was dependent on adjusted EPS and share price performance to 30 September 2021. See page 108 for further details.
2.   Based on the average share price for the 90 day period ending on the last day of FY 2021.
3.     Adjustments are made to targets for material acquisitions, being those that contribute EBITDA of more than 15% of the total Group’s EBITDA for the relevant financial year. Acquisitions in the year did not 
meet this threshold, therefore no adjustment to targets was made. However, the Committee reviewed the impact of all acquisitions on the outcome and concluded that, even if an adjustment had been 
made performance in the year would still have warranted a full bonus payout.

This report has been prepared in accordance with the provisions of 

Remuneration Report are subject to audit: the single total figure of 

the Companies Act 2006, and Schedule 8 of the Large and Medium-

remuneration for Directors and accompanying notes (page 101); Scheme 

sized Companies and Groups (Accounts and Reports) Regulations 2008 

interests awarded during the financial year (page 103); Payments to past 

(as amended). It also meets the requirements of the UK Listing 

directors (page 106); Payments for loss of office (page 106); and the 

Authority’s Listing Rules and the Disclosure and Transparency Rules.

statement of directors’ shareholdings and share interests (page 107). 

In accordance with the Regulations, the following sections of the 

The remaining sections of the report are not subject to audit. 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  91

Corporate GovernanceDirectors’ Remuneration Policy (approved in 2021)
Set out below are the key elements of our Directors’ remuneration policy applicable from 10 February 2021 when the policy 
was approved by our shareholders. The full policy can be found in the Annual Report 2020 on our website.

Element

Operation

Objective & link to strategy

Max. potential value

Performance measures

Basic annual  
salary

Basic annual salary is paid in 12 equal monthly instalments during the year and is reviewed annually.
When assessing the level of basic annual salary, the Committee takes into account performance, 
market conditions, remuneration of equivalent roles within comparable companies, the size and scale 
of the business and pay in the Group as a whole.

Benefits

Current benefits available to Executive Directors are car allowance, permanent health insurance, 
healthcare and life assurance. Additional benefits may be offered if deemed appropriate.

Pension

The Company shall make a contribution up to a maximum percentage of basic annual salary.

All-employee  
share plans

The Company operates a Share Incentive Plan (“SIP”) in the UK which qualifies for tax benefits.
The Committee retains discretion to allow Executive Directors to participate in the SIP on the same 
terms as other employees.

Targets are set annually by the Committee, based on: 
(i) financial performance against budget and, at the Committee’s discretion; (ii) individual subjective 
performance targets which are determined for each Executive Director.

The Committee retains discretion to set the financial targets based on the performance during the 
previous financial year and the budget for the forthcoming year, and performance of the individual 
against their specific subjective performance targets.

50% of any performance-related bonus earned will be delivered by way of a deferred share award, 
which will vest two years after the award date.

A payment equal to the value of dividends, which would have accrued on deferred awards, may be 
made following the release of awards to participants, either in the form of cash or as additional shares.

Payments and awards in relation to the performance-related bonus are subject to malus and clawback 
provisions, further details of which are included as a note to the policy table.

Salary increases shall generally reflect market conditions, performance of 

the individual, new challenges or a new strategic direction for the business.

There may be occasions when the Committee needs to recognise

circumstances including, but not limited to: an individual’s development

in the role, a change in the responsibility and/or complexity of the role. In

these circumstances, the Committee may award a higher annual increase

than the average for the workforce, the rationale for which will be explained 

to shareholders in the Annual Report on Remuneration.

Not applicable.

The Company shall continue to provide benefits to Executive Directors

at similar levels; where insurance cover is provided by the Company, that

cover shall be maintained at a similar level and the Company shall pay the 

prevailing market rates for such cover.

Not applicable.

Total cost annually shall not exceed 15% of basic annual salary.

Pension contributions for the Chief Executive will be aligned with the  

broader workforce rate by 1 January 2022.

For Directors appointed from 1 October 2019, the maximum contribution

is aligned to that offered to the majority of employees in the relevant 

jurisdiction at the time of appointment (currently 6% in the UK).

Not applicable.

The maximum participation levels for all-employee share plans will be the 

limits set out in UK tax legislation.

Not applicable.

To recruit, retain and motivate 
individuals of high calibre, and 
reflect the skills, experience 
and contribution of the relevant 
Director.

To ensure broad 
competitiveness with market 
practice.

To ensure alignment with the 
wider workforce and broad 
competitiveness with market 
practice.

To encourage share ownership 
by employees and align their 
interests with those of the 
shareholders.

Designed to reward delivery 
of shareholder value and 
implementation of the  
Group’s strategy.

Performance- 
related bonus

Value  
Creation  
Plan (VCP)

Long-term 
share-based 
incentive  
(PSP)

92  /  FUTURE PLC

One-off award of units rewarding Future employees (including Executive Directors) with a percentage of 
additional shareholder value created over the next three to five years, above a hurdle.

Units vest based on value created in terms of £ Total Shareholder Return (TSR) and are converted to 
Future shares.

The VCP comprises three equal tranches, based on performance measured over three periods, from 
1 October 2020 to: 30 September 2023; 30 September 2024; and 30 September 2025. For Executive 
Directors, any shares that vest will be required to be held until the fifth anniversary of grant at the earliest.

Designed to align the interests 
of Future employees and 
shareholders, by incentivising 
the delivery of exceptional 
shareholder returns over the 
long-term.

Awards under the VCP are subject to malus and clawback provisions, further details of which are 
included as a note to the policy table.
Subject to shareholder approval of the VCP, no further awards will be granted under the long-term share-based incentive (PSP) to 
current Executive Directors during the life of this Policy. Details of the PSP, under which there are a number of awards outstanding, are 
included below, for the purpose of transparency. In the event that a new Executive Director is appointed joins when the performance 
Following shareholder approval of the VCP, no further awards will be granted under the long-term share-based incentive (PSP) to 
period(s) of the VCP is materially completed, the Committee reserves the right to make an award under the PSP on the terms set out in 
current Executive Directors during the life of this Policy. Details of the PSP, under which there are a number of awards outstanding, are
the Policy table, instead of under the VCP – see approach to recruitment remuneration section on page 91.
included below, for the purpose of transparency. In the event that a new Executive Director is appointed when the performance 
period(s) of the VCP is materially completed, the Committee reserves the right to make an award under the PSP on the terms set out in 
the Policy table, instead of under the VCP – see approach to recruitment remuneration section on page 97.

Annual awards of conditional shares or nil-cost options to Executive Directors.

The scheme rules allow the Committee discretion to change the performance targets and the 
Committee shall be entitled to exercise its discretion to change performance criteria to the extent that 

it reflects market practice and/or the Committee considers alternative performance targets to be 
more appropriate to the business.

A payment equal to the value of dividends, which would have accrued on vested awards, may be made 
following the release of awards to participants, either in the form of cash or as additional shares.

Awards under the PSP are subject to malus and clawback provisions, further details of which are 
included as a note to the policy table.

Designed to reward delivery 
of shareholder value in the 
medium-to-long term.

For both the Chief Executive and Chief Financial Officer the Committee 

retains discretion to vary the potential total maximum bonus, the weighting 

of the variable elements and the stretch of the targets in order to incentivise 

or recruit Executive Directors, provided that the total maximum potential 

bonus for any one year shall not exceed 200% of basic annual salary and 

that the maximum bonus shall only be payable for outperformance of 

stretching targets.

Target performance will typically deliver up to 50% of maximum bonus, 

with threshold performance typically paying up to 25% of maximum bonus.

The performance measures' relative weightings and targets are set annually by 

the Committee. Details of the measures and their relative weightings are disclosed 

annually in the Directors’ remuneration report with the targets disclosed, provided 

they are not deemed to be commercially sensitive. The Committee retains discretion 

to adjust the targets if events occur which lead it to conclude that they are no longer 

appropriate.

The Committee also retains discretion to adjust the outcome of the performance-

related bonus for any performance measure if it considers that to be appropriate.

To the extent that performance exceeds the hurdle on a measurement date, 

participants share 3.33% of the shareholder value created above the hurdle, 

subject to an overall cap of £95m per tranche.

Total units awarded are 980,000 per tranche of which the CEO’s allocation 

is 140,000 per tranche and the CFO’s allocation is 63,000 per tranche. The 

remaining units are allocated to Future’s employees, with a small pool 

reserved for future hires and promotions.

Units vest based on value created in terms of £ TSR, being the growth in Future’s market 

capitalisation plus net equity cash flows to shareholders (i.e. dividends plus share 

buybacks, less share issues), over and above a hurdle rate of return of 10% per annum.

Future’s starting market capitalisation is based on the spot closing price of a share on 30 

September 2020.

Value created at each measurement date will be calculated with reference to the average 

closing return index over the three months ending on that date.

To the extent that performance does not exceed the hurdle on a measurement date, the 

relevant tranche will lapse in full, immediately. There will be no re-testing allowed.

The ultimate release of any shares will be subject to the Committee satisfying itself that the 

recorded outcome is a fair reflection of the underlying business performance over the period.

Awards expressed as a fixed number of shares, worth up to 200% of salary 

(or such lower level as determined by the Committee) for the first cycle, and 

fixed at that number for the following two cycles.

Whilst the intention is to review the number of shares awarded only every 

three years, the Committee would nevertheless reduce the number of shares 

granted if the implied % of salary due to be awarded would exceed 2x the 

initial grant values. The overall cap is therefore 400% of salary.

Performance targets are set annually by the Committee and disclosed annually in the 

Directors’ Remuneration Report, provided they are not deemed to be commercially sensitive.

At the end of the three-year performance period, the Committee will assess performance 

against the targets set and determine, in its absolute discretion, the overall level of 

vesting of the award.

Under each measure, threshold performance will generally result in up to 25% of 

maximum vesting for that element. Awards are subject to a mandatory two-year holding 

period following the end of a three-year vesting period.

Directors' Remuneration Policy 
Element

Operation

Objective & link to strategy

Max. potential value

Performance measures

Basic annual  

salary

Basic annual salary is paid in 12 equal monthly instalments during the year and is reviewed annually.

When assessing the level of basic annual salary, the Committee takes into account performance, 

market conditions, remuneration of equivalent roles within comparable companies, the size and scale 

of the business and pay in the Group as a whole.

Benefits

Current benefits available to Executive Directors are car allowance, permanent health insurance, 

healthcare and life assurance. Additional benefits may be offered if deemed appropriate.

Pension

The Company shall make a contribution up to a maximum percentage of basic annual salary.

All-employee  

share plans

terms as other employees.

The Company operates a Share Incentive Plan (“SIP”) in the UK which qualifies for tax benefits.

The Committee retains discretion to allow Executive Directors to participate in the SIP on the same 

Performance- 

related bonus

Targets are set annually by the Committee, based on: 

(i) financial performance against budget and, at the Committee’s discretion; (ii) individual subjective 

performance targets which are determined for each Executive Director.

The Committee retains discretion to set the financial targets based on the performance during the 

previous financial year and the budget for the forthcoming year, and performance of the individual 

against their specific subjective performance targets.

50% of any performance-related bonus earned will be delivered by way of a deferred share award, 

which will vest two years after the award date.

A payment equal to the value of dividends, which would have accrued on deferred awards, may be 

made following the release of awards to participants, either in the form of cash or as additional shares.

Payments and awards in relation to the performance-related bonus are subject to malus and clawback 

provisions, further details of which are included as a note to the policy table.

To recruit, retain and motivate 

individuals of high calibre, and 

reflect the skills, experience 

and contribution of the relevant 

Director.

To ensure broad 

competitiveness with market 

practice.

To ensure alignment with the 

wider workforce and broad 

competitiveness with market 

practice.

To encourage share ownership 

by employees and align their 

interests with those of the 

shareholders.

Designed to reward delivery 

of shareholder value and 

implementation of the  

Group’s strategy.

Value  

Creation  

Plan (VCP)

Future shares.

One-off award of units rewarding Future employees (including Executive Directors) with a percentage of 

additional shareholder value created over the next three to five years, above a hurdle.

Units vest based on value created in terms of £ Total Shareholder Return (TSR) and are converted to 

The VCP comprises three equal tranches, based on performance measured over three periods, from 

1 October 2020 to: 30 September 2023; 30 September 2024; and 30 September 2025. For Executive 

Directors, any shares that vest will be required to be held until the fifth anniversary of grant at the earliest.

Awards under the VCP are subject to malus and clawback provisions, further details of which are 

included as a note to the policy table.

Designed to align the interests 

of Future employees and 

shareholders, by incentivising 

the delivery of exceptional 

shareholder returns over the 

long-term.

Following shareholder approval of the VCP, no further awards will be granted under the long-term share-based incentive (PSP) to 

current Executive Directors during the life of this Policy. Details of the PSP, under which there are a number of awards outstanding, are

included below, for the purpose of transparency. In the event that a new Executive Director is appointed when the performance 

period(s) of the VCP is materially completed, the Committee reserves the right to make an award under the PSP on the terms set out in 

the Policy table, instead of under the VCP – see approach to recruitment remuneration section on page 97.

Long-term 

share-based 

incentive  

(PSP)

Annual awards of conditional shares or nil-cost options to Executive Directors.

The scheme rules allow the Committee discretion to change the performance targets and the 

Committee shall be entitled to exercise its discretion to change performance criteria to the extent that 

it reflects market practice and/or the Committee considers alternative performance targets to be 

more appropriate to the business.

A payment equal to the value of dividends, which would have accrued on vested awards, may be made 

following the release of awards to participants, either in the form of cash or as additional shares.

Awards under the PSP are subject to malus and clawback provisions, further details of which are 

included as a note to the policy table.

Designed to reward delivery 

of shareholder value in the 

medium-to-long term.

Salary increases shall generally reflect market conditions, performance of 
the individual, new challenges or a new strategic direction for the business.

There may be occasions when the Committee needs to recognise
circumstances including, but not limited to: an individual’s development
in the role, a change in the responsibility and/or complexity of the role. In
these circumstances, the Committee may award a higher annual increase
than the average for the workforce, the rationale for which will be explained 
to shareholders in the Annual Report on Remuneration.

Not applicable.

The Company shall continue to provide benefits to Executive Directors
at similar levels; where insurance cover is provided by the Company, that
cover shall be maintained at a similar level and the Company shall pay the 
prevailing market rates for such cover.

Not applicable.

Total cost annually shall not exceed 15% of basic annual salary.

Pension contributions for the Chief Executive will be aligned with the  
broader workforce rate by 1 January 2022.

For Directors appointed from 1 October 2019, the maximum contribution
is aligned to that offered to the majority of employees in the relevant 
jurisdiction at the time of appointment (currently 6% in the UK).

Not applicable.

The maximum participation levels for all-employee share plans will be the 
limits set out in UK tax legislation.

Not applicable.

For both the Chief Executive and Chief Financial Officer the Committee 
retains discretion to vary the potential total maximum bonus, the weighting 
of the variable elements and the stretch of the targets in order to incentivise 
or recruit Executive Directors, provided that the total maximum potential 
bonus for any one year shall not exceed 200% of basic annual salary and 
that the maximum bonus shall only be payable for outperformance of 
stretching targets.

Target performance will typically deliver up to 50% of maximum bonus, 
with threshold performance typically paying up to 25% of maximum bonus.

The performance measures' relative weightings and targets are set annually by 
the Committee. Details of the measures and their relative weightings are disclosed 
annually in the Directors’ remuneration report with the targets disclosed, provided 
they are not deemed to be commercially sensitive. The Committee retains discretion 
to adjust the targets if events occur which lead it to conclude that they are no longer 
appropriate.

The Committee also retains discretion to adjust the outcome of the performance-
related bonus for any performance measure if it considers that to be appropriate.

To the extent that performance exceeds the hurdle on a measurement date, 
participants share 3.33% of the shareholder value created above the hurdle, 
subject to an overall cap of £95m per tranche.

Total units awarded are 980,000 per tranche of which the CEO’s allocation 
is 140,000 per tranche and the CFO’s allocation is 63,000 per tranche. The 
remaining units are allocated to Future’s employees, with a small pool 
reserved for future hires and promotions.

Units vest based on value created in terms of £ TSR, being the growth in Future’s market 
capitalisation plus net equity cash flows to shareholders (i.e. dividends plus share 
buybacks, less share issues), over and above a hurdle rate of return of 10% per annum.

Future’s starting market capitalisation is based on the spot closing price of a share on 30 
September 2020.

Value created at each measurement date will be calculated with reference to the average 
closing return index over the three months ending on that date.

To the extent that performance does not exceed the hurdle on a measurement date, the 
relevant tranche will lapse in full, immediately. There will be no re-testing allowed.

The ultimate release of any shares will be subject to the Committee satisfying itself that the 
recorded outcome is a fair reflection of the underlying business performance over the period.

Awards expressed as a fixed number of shares, worth up to 200% of salary 
(or such lower level as determined by the Committee) for the first cycle, and 
fixed at that number for the following two cycles.

Whilst the intention is to review the number of shares awarded only every 
three years, the Committee would nevertheless reduce the number of shares 
granted if the implied % of salary due to be awarded would exceed 2x the 
initial grant values. The overall cap is therefore 400% of salary.

Performance targets are set annually by the Committee and disclosed annually in the 
Directors’ Remuneration Report, provided they are not deemed to be commercially sensitive.

At the end of the three-year performance period, the Committee will assess performance 
against the targets set and determine, in its absolute discretion, the overall level of 
vesting of the award.

Under each measure, threshold performance will generally result in up to 25% of 
maximum vesting for that element. Awards are subject to a mandatory two-year holding 
period following the end of a three-year vesting period.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  93

Corporate Governance 
Performance measure selection and approach 
to target setting
Measures used under the performance-related bonus are selected 

Shareholding guidelines
The Committee strongly believes in aligning the interests of Executive 

Directors and shareholders. Shareholding guidelines, formalised in 

annually to reflect the Group’s main short-term objectives and can 

2018 and increased in 2021, require Executive Directors to acquire and 

reflect both financial and non-financial priorities, as appropriate. 

maintain a holding of Future shares (excluding shares that remain 

The Committee considers that Adjusted Operating Profit is an 

subject to performance conditions), within five years of appointment of 

important and recognised measure of the Company’s performance 

400% of salary in respect of the CEO and to 300% of salary in respect 

that reinforces the strategic objective of profitable growth. The use of £ 

of the CFO. Details of the Executive Directors’ current shareholdings 

TSR in the VCP is directly aligned with the interests of shareholders, 

are provided in the Implementation Report on page 107.

and ensures that Executive Directors are rewarded only if they deliver 

Building on feedback received as part of the shareholder 

material shareholder returns over the longer-term. More generally, the 

consultation programme last year, the Committee has now introduced 

focus on absolute performance measures reflects the Company’s 

post-employment guidelines. Executive Directors will normally be 

unique business structure and lack of direct competitors, which would 

expected to maintain a holding of Future shares for a period after their 

make comparisons (and therefore target setting) difficult.

employment with the Company. This shareholding guideline will be 

Targets applying to the performance-related bonus are reviewed 

equal to the lower of an Executive Directors’ actual shareholding at the 

annually, based on a number of internal and external reference points. 

time of their departure and the shareholding requirement in effect at 

Performance targets are set to be stretching but achievable, with 

the date of their departure, with such shares to be held for a period of 

regard to the particular strategic priorities and the economic 

at least two years from the date of ceasing to be an Executive Director. 

environment in a given year. Targets are typically not disclosed in 

The specific application of this shareholding guideline will be at the 

advance due to commercial sensitivity but will typically be 

Committee’s discretion.

retrospectively disclosed in full, following the year-end, to the extent 

that such commercial sensitivity concerns no longer apply.

Targets applying to the VCP are disclosed prospectively in the table 

above. The hurdle rate of 10% per annum is considered to be between 

Malus and clawback
Payments and awards under the performance-related bonus, PSP and 

median and upper quartile, compared to the historical returns of 

VCP are subject to malus and clawback provisions, which can be 

FTSE250 constituents, with capping of the scheme requiring 

applied to both vested and unvested awards. Malus and clawback 

performance significantly above upper decile performance. 

provisions will apply for a period of at least two years after payment or 

Remuneration for other employees
All employees of the Group receive a basic annual salary, benefits, 

vesting. Circumstances in which malus and clawback may be applied 

include a material misstatement of the Company’s financial accounts, 

fraud or gross misconduct on the part of the award-holder or an error 

in calculating the award vesting outcome.

pension and annual bonus (subject to financial performance). The 

Participants in the performance-related bonus, PSP and VCP are 

maximum value of remuneration packages is based on the seniority 

required to acknowledge their understanding and acceptance of the 

and responsibilities of the relevant role. A key feature of the VCP is that 

malus and clawback provisions as a pre-condition to participating in 

a much broader group of employees (in comparison to the PSP) have 

these plans. The Committee is satisfied that the malus and clawback 

been awarded units under the plan to enable them to share in the 

provisions are appropriate and enforceable.

value created for shareholders above a stretching hurdle, supporting 

alignment not only with the interests of shareholders, but also 

alignment of interests across the employee population.

94  /  FUTURE PLC

Directors' Remuneration PolicyPay for performance scenarios
The charts below provide an illustration of the potential future reward 

performance-related bonus payout of 50% of maximum. No VCP value 

is shown for this scenario, reflecting the stretching £ TSR hurdle rate of 

opportunities for the CEO and CFO, and the potential split between 

10% per annum - which is higher than the threshold absolute TSR 

the different elements of remuneration under three different 

target applying to previous PSP awards (and achievement of which 

performance scenarios: ‘Minimum’, ‘Target’, ‘Maximum’.

would result in £nil payout under the VCP).

Potential reward opportunities are based on Future’s remuneration 

The ‘Maximum’ scenario includes fixed remuneration and full payout 

policy, applied to the base salary effective 1 October 2021. The 

of the performance-related bonus. The value of the VCP shown is 

performance-related bonus is based on the maximum opportunities 

consistent with that reported last year and is based on an accounting 

set out under the remuneration policy for normal circumstances. Note 

fair value assessment as at 1 October 2020, with the resulting value 

that VCP awards will vest in tranches after three, four and five years 

amortised over three years.

(and are thereafter subject to a holding period, bringing the total time 

The Companies (Miscellaneous Reporting) Regulations 2018 require 

to release to five years from grant). As the VCP is intended to replace 

a fourth scenario, showing the value at maximum assuming share price 

the PSP for at least three years, the values shown reflect the aggregate 

growth of 50% for the purpose of long-term incentive awards. We 

value of the VCP amortised over three years. 

have chosen not to illustrate this scenario above since the value of the 

The ‘Minimum’ scenario reflects base salary, pension and benefits 

VCP is dependent on share price growth above a hurdle of 10% per 

(i.e. fixed remuneration) which are the only elements of the Executive’s 

annum. 50% share price growth over the maximum five-year 

remuneration packages not linked to performance.

performance period equates to c.8.4% per annum growth and would 

The ‘Target’ scenario reflects fixed remuneration as above, plus 

generate no value to participants under this scheme.

Zillah Byng-Thorne

Penny Ladkin-Brand

)
0
0
0
£
(
n
o
i
t
a
r
e
n
u
m
e
R

4000

3000

2000

1000

0

£3,271

45.4%

35.2%

2000

1500

1000

)
0
0
0
£
(
n
o
i
t
a
r
e
n
u
m
e
R

500

£390

£1,592

42.0%

33.5%

£656

40.6%

£1,208

47.6%

£633

100.0%

52.4%

19.4%

100.0%

59.4%

24.5%

Minimum

On-target

Maximum

Minimum

On-target

Maximum

0

Fixed remuneration              Performance-related bonus             VCP

Fixed remuneration              Performance-related bonus             VCP

FY 2022 remuneration assumptions

Executive Director

Salary

Pension

Benefits

Maximum  
performance- 
related bonus

Amortised fair  
value VCP valuation

Zillah Byng-Thorne

£575,000

10.5%, reducing to 6% 
from 1 January 2022

£17,000

200%

£1,487,971

Penny Ladkin-Brand

£355,250

6.0%

£13,000

150%

£669,587

ANNUAL REPORT AND ACCOUNTS FY 2021  /  95

Corporate Governance 
 
Policy table for Non-Executive Directors
Non-Executive Directors are not eligible to participate in any performance-related bonus, share incentive schemes or pension 

arrangements. Details of the policy on fees paid to Non-Executive Directors are set out in the table below:

Element

Operation

Objective &  
link to strategy

Max. potential  
value

Performance 
measures

Not applicable.

Fees

Non-Executive Directors’ fees are reviewed annually 
and paid in 12 monthly instalments.

In addition to the base fee, additional fees are 
payable for acting as Senior Independent Director 
and as Chair of any of the Board’s Committees. In the 
event that the Board requires the formation of an 
additional Board Committee, fees for the Chair (and 
where relevant, membership) of such Committee will 
be determined by the Board at the time.

The fees paid to the Chair are determined by the 
Committee, whilst the fees of the Non-Executive
Directors are determined by the Board.

Expenses incurred by the Chair and the Non-
Executive Directors in the performance of their duties 
(including taxable travel and accommodation 
benefits) may be reimbursed or paid for directly by 
the Company, as appropriate.

To attract and
retain high calibre
Non-Executive
Directors with
broad commercial
and other
experience relevant
to the Company,
and reflect the
time commitment
and responsibilities
of these roles.

Non-Executive Director 
fee increases are 
applied in line with the 
outcome of the annual 
fee review and would 
normally be aligned 
with the increase 
awarded to the 
workforce.

Fees for the year
under review and for 
the following year are 
set out in the 
Implementation
Report on page 109.

Aggregate fees paid to 
Non-Executive 
Directors are subject to 
the limits set out in the 
Articles of Association.

96  /  FUTURE PLC

Directors' Remuneration PolicyApproach to recruitment remuneration 
External Executive Director appointment
In line with our principles on remuneration, the Committee’s objective at the time of an appointment to a new role is to weight Executive 

Directors’ remuneration packages towards performance-related pay that is linked to targets set for the financial performance of the Group 

against budget, and the Group’s performance against its business objectives and stated strategy. Any new Executive Director’s remuneration 

package would include the same elements as those of the existing Executive Directors, as shown below:

Element of 

remuneration

Approach

Maximum %  

of salary

Salary

Benefits

The base salaries of new appointees will be determined by reference to 
relevant market data, experience and skills of the individual, internal 
relativities and their current basic salary.

The Committee may approve a higher basic annual salary for a 

newly appointed Director than the outgoing Director received where it 
considers it necessary in order to recruit an individual of sufficient 
calibre for the role. Alternatively, where new appointees have initial 
basic salaries set below market-level, any shortfall may be managed 
with phased increases over a period of up to three years subject to the 
individual’s development in the role.

New appointees will be eligible to receive benefits which may include 
(but are not limited to) the provision of a car allowance, permanent 
health insurance, healthcare and life assurance.

If the Director is required to relocate then the policy is to provide 
reasonable, time-limited relocation, travel and subsistence payments 
at the discretion of the Committee.

New appointees will also be eligible to participate in all-employee 
share schemes, where relevant.

Pension

New appointees will receive company pension contributions or an 
equivalent cash supplement aligned to that offered to the majority of 
employees in the relevant jurisdiction at the time of appointment.

n/a

n/a

n/a

Performance-

related bonus

The structure described in the Policy table will apply to new 
appointees with the relevant maximum being pro-rated to reflect the 
proportion of employment over the year. If used, individual targets will 
be tailored to the executive.

200%

Share incentive 

schemes

The VCP is intended to be the primary long-term incentive 
arrangement under the new Policy. New appointees will typically 
receive awards on the same terms as other executives, as described in 
the Policy table, taking into account the proportion of the performance 
period remaining and the level of shareholder value already created 
under the scheme.

In the event that a new appointee joins when the performance 
period(s) of the VCP is materially completed, the Committee reserves 
the right instead to make an award under the PSP on the terms set out 
in the Policy table.

VCP: Individual limit of 140,000 units 
per tranche, subject to aggregate 
plan limit of 980,000 units per 
tranche

PSP: Fixed number of shares, with a
face value of up to 400% of salary
(where used)

In determining an appropriate remuneration package, the 

addition to the remuneration structure outlined in the table above. In 

Remuneration Committee will take into consideration all relevant 

doing so, the Committee will consider relevant factors including time 

factors (including quantum, nature of remuneration and the 

remaining until vesting, any performance conditions attached to these 

jurisdiction from which the candidate was recruited) to ensure that 

awards and the likelihood of such conditions being met. Any such 

arrangements are in the best interests of both the Company and its 

buy-out awards would typically be made under the existing 

shareholders.

performance-related bonus, VCP or PSP schemes, although in 

The Committee may make an award in respect of a new 

exceptional circumstances the Committee may use the exemption 

appointment to buy out incentive arrangements forfeited on leaving a 

permitted within the Listing Rules. Any buy-out awards would have a 

previous employer on a like-for-like basis, which may be awarded in 

fair value no higher than that of the awards forfeited.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  97

Corporate GovernanceInternal Executive Director appointment
In cases of appointing a new Executive Director by way of internal 

promotion, the Remuneration Committee and Board will be 

In a leaver event, the following payments may also be made to 

departing Executive Directors:

consistent with the policy for external appointees detailed above. 

1.  Any share-based entitlements granted to an Executive Director 

Where an individual has contractual commitments made prior to their 

under Company share plans will be determined based on the 

promotion to Executive Director level, the Company will continue to 

relevant plan rules. In certain prescribed circumstances, such as 

honour these arrangements.

Non-Executive Directors 
In recruiting a new Non-Executive Director, the Remuneration 

death, ill-health, injury, disability, redundancy, retirement or other 

circumstances at the discretion of the Committee, ‘good leaver’ 

status may be applied. Under the PSP, for good leavers, awards 

will normally be reduced pro-rata to reflect the proportion of the 

vesting period actually served and tested for performance at the 

Committee will use the policy as set out in the table on page 97. 

end of the original performance period. Under the VCP, for good 

Service contracts and loss of office payments
Copies of Directors’ service agreements and letters of appointment are 

leavers, awards in the current tranche will be prorated to the 

termination date, the residual units in the current tranche together 

with units in future tranches will lapse. PSP and VCP awards which 

are subject to an additional holding period will typically be 

available for inspection on request at the Company’s registered office.

retained and released at the end of the holding period, with 

Executive Directors

Committee discretion to accelerate the release of such awards in 

certain good leaver or change of control circumstances. Deferred 

In summary, the contractual provisions for current Executive Directors 

bonus shares will normally be retained by the Executive Director 

are as follows:

Contract 
provision

Notice  

periods

Change of 

control

Policy

Details

A Director may be 
required to work 
during their notice 
period or be put 
on garden leave.

In the event of 
termination by 
either the 
Director or the 
Company, the 
Director will be 
entitled to receive 
six months’ salary.

Director or Company 
shall be entitled to 
serve six months’ 
notice (in Penny 
Ladkin-Brand's case) 
or 12 months’ notice (in 
Zillah Byng-Thorne’s 
case).

In the event of a 
change of control, a 
Director’s 
appointment may be 
terminated within 
three months of the 
change of control by 
the Company, or on 
one month’s notice by 
the Director (to expire 
no later than three 
months from the date 
of the change of 
control).

and released in full following completion of the applicable deferral 

period, with Committee discretion to accelerate the vesting of 

awards in certain good leaver or change of control circumstances;

2.  A bonus may be payable for the period of active service in certain 

prescribed good leaver circumstances and in other circumstances 

at the discretion of the Committee and subject to the achievement 

of the relevant performance targets;

3.  At the discretion of the Remuneration Committee, a contribution 

to reasonable outplacement costs in the event of termination of 

employment due to redundancy. The Committee also retains the 

ability to reimburse reasonable legal costs incurred in connection 

with a termination of employment; and

4.  Any payment for statutory entitlements or to settle claims in 

connection with a termination of any existing or future Executive 

Director as necessary.

Non-Executive Directors

Contract 

provision

Policy

Details

Notice 

periods

Three months’ 
notice from either 
the Company or
Director.

Appointed for a three 
year term, subject to 
annual re-election by 
shareholders at the 
Company’s AGM.

98  /  FUTURE PLC

Directors' Remuneration Policy 
External appointments
Executive Directors are encouraged to hold a Non-Executive role in 

Consideration of shareholder views
The Remuneration Committee considers shareholder feedback 

addition to their full-time position in order to broaden their 

received as part of any discussions with shareholders and consults 

experience, and may retain any fees received in respect of such roles. 

with shareholders on specific matters as and when appropriate. 

All appointments must first be agreed by the Committee and must 

As reported in last year’s Remuneration Report, the Committee 

not represent a conflict to their current role. In the case of Zillah 

consulted with Future’s largest shareholders to seek their views on 

Byng-Thorne, it was agreed at the time of her appointment that she 

the proposed changes to the Remuneration Policy, as well as 

could hold three Non-Executive roles in addition to her position as 

remuneration at Future more broadly, ahead of submitting its 

Chief Executive. In the case of Penny Ladkin-Brand, the Committee 

proposals for approval at the 2021 AGM. Following that meeting (and 

has agreed that she may hold two Non-Executive roles on 

in keeping with the provisions of the UK Corporate Governance 

appointment, reducing to one within 12 months of appointment.

Code), the Remuneration Committee held further follow up meetings 

In respect of positions at listed companies, during the financial 

with Future’s 20 largest shareholders, to understand more fully their 

year ended 30 September 2021, Zillah Byng-Thorne served as a 

perspectives on executive remuneration at Future. The Committee is 

Non-Executive Director at Flutter Entertainment plc, GoCo Group plc 

grateful for the feedback it received from those investors, which 

(until its acquisition by Future in February 2021) and THG Holdings plc 

continues to inform the Committee’s decision-making, alongside 

for which she retained total fees of £229,077 (compared to £206,830 

trends and developments in corporate governance and market 

in 2020). Rachel Addison did not hold any outside directorships. 

practice.

Consideration of conditions elsewhere in the 
Company
The Committee takes into consideration the pay and conditions of 

employees across the Group when determining remuneration for 

Executive Directors, although currently does not formally consult 

with employees on the executive remuneration policy and 

framework.

The Committee and the full Board is made aware of, and consulted 

on, the Company’s Human Resources strategy and takes seriously its 

obligation to have a greater degree of oversight on the operation of 

fair pay policies elsewhere in the Group.

All employees receive a basic annual salary, benefits, an 

entitlement to receive a bonus (subject to financial performance) 

under the Group’s profit pool bonus scheme, and entitlement to 

participate in the Value Creation Plan and retirement plans. The 

Group operates a Share Incentive Plan and an Employee Stock 

Purchase Plan in order to encourage active employee share 

ownership.

The VCP offers employees of the Group the opportunity to benefit 

from the value created by their efforts in delivering Future’s 

ambitious strategy over the next three to five years. Under the 

scheme, employees receive a number of units based on seniority, 

with a small pool reserved for future joiners, and for significant 
promotions during the performance period.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  99

Corporate GovernanceAnnual Report On Remuneration

The following section provides details of how the Directors’ Remuneration Policy was 
applied for the year ended 30 September 2021 and how the Committee intends to 
apply the Policy in the year ending 30 September 2022.

Governance
The Committee is responsible for determining the overall 

remuneration policy of the Group, and in particular:

•  Determining the appropriate basic annual salaries, incentive 

arrangements and terms of employment of Executive Directors

•  Monitoring and reviewing the level and make-up of the 

Remuneration 
Report FY 2020

Remuneration 
Policy FY 2020

For 
(including discretionary)

59,841,021
72.53%

Against

22,663,448
27.47%

53,001,306
64.24%

29,503,129
35.76%

remuneration packages of senior managers, including bonus 

schemes and share-based incentives, and ensuring that 

Total votes cast 
(excluding withheld votes)

82,504,469

82,504,435

remuneration policies and practices do not encourage excessive 

risk-taking

•  Setting the Board Chair’s remuneration
•  Approving the terms of any new share-based incentive scheme for 

Votes withheld

4,511,573

4,511,607

The Company published a statement on its website on 9 August 2021 

any employees of the Group, subject, where appropriate, to 

noting its understanding that the main reasons for the voting outcome in 

shareholder approval

relation to the FY 2020 Remuneration Report were related to the CEO’s 

The terms of reference of the Remuneration Committee, reviewed 

salary increase, while the main concerns with the Remuneration Policy 

annually, are available on the Company’s website (www.futureplc.com).

were to do with the introduction of the VCP. The Committee’s response  

Advisers 

to this feedback is covered in more detail in the Chair’s Statement on  

page 89.

As set out in the Chair’s Statement, the Committee continues to 

The Committee is informed of key developments and best practice 

monitor evolving best practice on remuneration matters, and welcomes 

in the field of remuneration and obtains advice from independent 

dialogue with shareholders on an ongoing basis.

external consultants, when required, on individual remuneration 

packages and executive remuneration practices in general. 

Mercer, who were appointed as the Committee’s independent 

advisor following a competitive tender process in 2018, supported the 

Context for remuneration decisions
The Committee’s decision-making this year has taken into account a range 

Committee until December 2020. Following the lead adviser moving 

of internal and external factors, including the Group’s ongoing response 

to Ellason LLP, Ellason was appointed as the independent 

to COVID-19 and the experience of our stakeholders during this period.

remuneration advisor to the Committee effective 1 January 2021.

The purpose of our remuneration policy is to deliver a remuneration 

Fees paid to Mercer and Ellason for services provided to the 

package that:

Committee during the financial year were £33,400 and £7,263 

•  Attracts and retains high calibre Executive Directors and senior 

respectively (2020: £27,900 to Mercer) on the basis of time and 

managers in a challenging and competitive business environment

materials.

•  Reduces complexity, delivering an appropriate balance between fixed 

Following their appointment as remuneration consultants during 
FY 2021, services provided to the Committee by Ellason have included 

and variable pay for each Executive Director and the senior 
management team

regulatory guidance, advice on remuneration trends and consultation 

•  Encourages long-term performance by setting challenging targets 

support.

linked to sustainable growth

Ellason does not provide any other services to the Group or any of 

•  Is strongly aligned to the achievement of the Group’s objectives and 

the Directors and the Committee is satisfied that Ellason remains 

shareholder interests and to the delivery of sustainable value to 

independent. Both Mercer and Ellason are members and signatories 

shareholders

to the Remuneration Consultants’ Code of Conduct (www.

•  Seeks to avoid creating excessive risks in the achievement of 

remunerationconsultantsgroup.com) which requires that their advice 

performance targets

be objective and impartial.

Shareholder voting 
The following table shows the results of the binding vote on the FY 

•  Is consistent with the Company’s purpose and values
•  Is commensurate with pay conditions across the Group
•  Is aligned to the Future reward principles (as set out on page 88)
•  Takes into account overall corporate performance as well as business 

performance

2020 Policy Report and the advisory vote on the FY 2020 

All our decisions as a Remuneration Committee are taken in this 

Implementation Report at the 2021 Annual General Meeting:

context.

100  /  FUTURE PLC

Annual Report On RemunerationSingle figure of remuneration for Directors (audited)
The table below sets out a single figure for the total remuneration received for the last two financial years by each Executive and  

Non-Executive Director who served in the year ended 30 September 2021. Note that the 2021 figure for the CEO includes an assumed value 

for the PSP awards vesting on 30 November 2021 which has been calculated using the three-month average share price to 30 September 

2021 of 3,574p. Further details relating to the PSP are set out on page 108.

£'000

Executive Directors

Zillah Byng-Thorne

Rachel Addison5

Non-Executive Directors

Richard Huntingford

Meredith Amdur6

Mark Brooker8

Hugo Drayton

Rob Hattrell

Alan Newman

Angela Seymour-Jackson9

Total

Notes:

Year 
end 30 
September

(A) Basic 
salary 
or fees7

(B) 
Taxable 
benefits1

(C) 
Annual 
bonus3

(D)  
PSP4

(E) 
Pension 
benefit2

TOTAL 
SINGLE 
FIGURE

(A+B+E)
Total  
fixed

(C+D) 
Total 
variable

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

575

455

354

117

202

142

55

36

55

-

75

63

55

46

65

53

33

-

17

17

13

4

-

-

-

-

-

-

-

-

-

-

-

-

-

-

1,150

7,030

950

533

175

-

-

-

-

-

-

-

-

-

-

-

-

-

-

2,195

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

67

68

21

9

-

-

-

-

-

-

-

-

-

-

-

-

-

-

8,839

3,685

921

305

202

142

55

36

55

-

75

63

55

46

65

53

33

-

659

540

388

130

202

142

55

36

55

-

75

63

55

46

65

53

33

-

8,180

3,145

533

175

-

-

-

-

-

-

-

-

-

-

-

-

-

-

1,469

912

30

21

1,683

7,030

1,125

2,195

88

77

10,300

4,330

1,587

1,010

8,713

3,320

1.   Benefits for Executive Directors comprise principally car allowance, private health insurance and life assurance. There were no taxable expenses paid to any Director in the year.

2.    Zillah Byng-Thorne and Rachel Addison received cash supplements in lieu of pension contributions. These additional cash payments are not included in determining their entitlement to any bonus, 

share-based incentive or pension entitlement.

3.    Relates to payment for performance during the year and includes the grant date value of any amount paid in shares under the Deferred Annual Bonus Scheme. Details relating to the Annual Bonus are 

set out on page 102.

4.   The PSP figures are consistent with the approach taken in previous reports, i.e. awards are captured in the year that performance periods have ended (see page 103 for further details). 2021 figure: relates 

to 100% of the PSP awards granted on 23 November 2018 which will vest on 30 November 2021 following the achievement of the share price target and adjusted EPS target for the three-year period 

ended 30 September 2021. The value of these awards has been calculated using the three-month average share price to 30 September 2021 of 3,574p. Further details relating to the PSP are set out on 

page 108. 2020 figure: relates to 100% of the PSP awards granted on 25 November 2017 which vested on 25 November 2020 following the achievement of the share price target and adjusted EPS target 

for the three-year period ended 30 September 2020. The value of these awards was calculated using the spot closing price on vest date of 1,634p.

5.   Rachel Addison was appointed to the Board as Chief Financial Officer on 1 June 2020. Her remuneration arrangements for 2020 were in line with the prevailing Remuneration Policy and consistent with 

those of her predecessor, namely; a salary of £350,000 per annum; a pension contribution aligned with the majority of UK employees at 6% of salary; a maximum annual bonus opportunity of 150% of 

salary; and eligibility for an annual award under the PSP. Rachel stepped down from the Board on 31 October 2021.

6.   Meredith Amdur was appointed to the Board on 6 February 2020 and is US-based. During FY 2021 Meredith received US$72,000 (FY 2020: US$48,000) as remuneration (Sterling equivalent shown in 

the table above).

7.    In FY 2020, the CEO, CFO and Non-Executive Director salaries and fees were reduced by 20% in March (half of month), April and May 2020 due to the COVID-19 pandemic. The amounts waived were as 

follows: Zillah Byng-Thorne £20,218; Richard Huntingford £5,108; Meredith Amdur $2,000; Hugo Drayton £1,915; Rob Hattrell £1,915; and Alan Newman £1,915.

8.  Mark Brooker was appointed to the Board on 1 October 2020.

9.   Angela Seymour-Jackson was appointed to the Board on 22 February 2021 following the acquisition of GoCo Group. 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  101

Corporate GovernanceIncentive outcomes for the year ended 30 September 2021

Performance-related bonus  
(Annual Bonus Scheme)
During FY 2021, the Company operated a profit pool bonus for all 

Actual AOP performance for the year of £195.8 million significantly 

exceeded the stretch target of £131.9 million (which was 41% growth on 

the prior year), resulting in a formulaic outcome of 148% of maximum 

employees across the Group, including the Executive Directors. This 

for this element. 

profit pool comprised 100% of the Executive Director bonus 

Under the current scheme design, adjustments can be made to 

opportunity for FY 2021, and was subject to Adjusted Operating Profit 

targets for material acquisitions, defined as those that contribute more 

(AOP) outperformance (defined as adjusted earnings before interest 

than 15% of the total Group’s AOP for the relevant financial year. Of the 

and tax).

reported AOP outcome, GoCo contributed c.£16 million or c.8% of 

Maximum opportunities were 200% of salary for the CEO and 150% 

Group total. This is less than the stated 15% threshold and therefore no 

of salary for the CFO. The profit pool pays out a fixed amount of cash 

adjustment is automatically made. However, the Committee 

for the majority of employees based on delivering AOP performance 

nevertheless reviewed the impact of the GoCo acquisition on the 

above Budget. In addition to the profit pool component, which 

formulaic outcome noting that, if an adjustment had been made for it, 

accounts for 25% of the CEO's bonus opportunity (worth 50% of 

then the bonus would still have paid out in full due to the level of 

salary), a further opportunity to earn an additional 150% of salary as a 

over-performance in the year. Other, smaller, in-year acquisitions (of 

bonus is possible. The same profit pool scheme applies to the CFO, 

CinemaBlend, Mozo and Marie Claire US also did not meet the 

with an additional 100% of salary payable as a bonus for 

materiality threshold, but were reviewed in a similar context.

outperformance above this level.

Performance  
measure

Annual bonus

Adjusted  
Operating profit

Overall

Threshold
£m

Target
£m

Maximum
£m

Actual
£m

%  
weighting

% of maximum 
achieved

114.3

117.2

131.9

195.8

100%

100%

100%

Accordingly, all Executive Directors earned 100% of their respective 

Executive Directors. 

opportunities under the annual bonus for the year. In confirming this 

In accordance with the Remuneration Policy, for Zillah Byng-Thorne 

outcome, the Committee took into account the broader financial and 

50% of these bonus amounts has been paid in cash, with the 

operational performance of the Group during the year, the exceptional 

remaining 50% to be converted to Future shares and deferred for 2 

shareholder returns generated, the experience of our key stakeholder 

years. For Rachel Addison 100% of the bonus amount has been paid in 

groups, and the strong and effective leadership demonstrated by the 

cash. See page 106 for more details.

Executive

Base Salary

Maximum 
opportunity  
(% salary)

Performance 
outcome (% of 
maximum)

Bonus 
outcome £

…of which  
cash £

…of which 
shares

Zillah Byng-Thorne

£575,000

200%

100%

£1,150,000

£575,000

£575,000

Rachel Addison

£355,250

150%

100%

£532,875

£532,875

-

102  /  FUTURE PLC

Annual Report On RemunerationPerformance Share Plan (PSP)

Awards vesting for performance to 30 September 2021
Vesting of awards made on 23 November 2018 was dependent on two 

equally-weighted performance conditions – adjusted diluted EPS and 

Awards granted during the year to 30 September 2021
No awards were made to Executive Directors under the PSP during 

the year under review.

share price – assessed over the performance period, as follows:

Value Creation Plan (VCP)

Measure

Targets

Outcome Vesting

EPS for  
year ended 
30 September  
2021

Share Price 
(90-day average 
to 30 September 
2021)

0% vesting below  
5% CAGR (28.2p)

19% vesting for  
5% CAGR (28.2p)

75% vesting for  
10% CAGR (32.5p)

100% vesting for  
20% CAGR (41p)

Straight-line vesting 
between these points

0% vesting below  
5% CAGR (555p)

19% vesting for  
5% CAGR (555p)

75% vesting for  
10% CAGR (638p)

100% vesting for  
20% CAGR (831p)

Straight-line vesting 
between these points

71%  
CAGR 
131.9p

100%

95%  
CAGR 
3,574p

100%

Awards granted during the year to 30 September 2021
During FY 2021, the following awards under the VCP were granted to 

the Executive Directors:

Executive 
Director

Date of 
award

Face value  
(% of salary)

Number
of units

Vesting 
date

Zillah 
Byng- 
Thorne

14 April 
2021

N/A

140,000 
units per 
tranche

Rachel 
Addison

14 April 
2021

N/A

63,000 
units per 
tranche

Tranche 1: 
November 2023 
Tranche 2: 
November 2024
Tranche 3: 
November 2025

Tranche 1: 
November 2023 
Tranche 2: 
November 2024
Tranche 3: 
November 2025

The VCP comprises three equal tranches, based on performance 

measured over three periods, from 1 October 2020 to 30 September 

2023; 30 September 2024; and 30 September 2025. For Executive 

Directors, any shares that vest will be required to be held until the fifth 

As with the annual bonus, in confirming this outcome the Committee 

anniversary of grant at the earliest. Awards under the VCP are subject 

took into account the broader financial and operational performance of 

to malus and clawback provisions. See page 106 for details of Rachel 

the Group over the three-year performance period, the exceptional 

Addison's leaver treatment.

returns generated for shareholders and the strong and effective 

Units vest based on value created in terms of £ TSR, being the 

leadership demonstrated by the Executive Directors. Notwithstanding 

growth in Future’s market capitalisation plus net equity cash flows to 

that Future’s actual performance significantly exceeded the level 

shareholders (i.e. dividends plus share buybacks, less share issues), 

required for maximum vesting, the Committee is satisfied that the 

over and above a hurdle rate of return of 10% per annum.

targets originally set were appropriately stretching, with 20% per 

Future’s starting market capitalisation is based on the spot closing 

annum growth significantly higher than the maximum performance 

price of a share on 30 September 2020. Value created at each 

targets applying to similar measures across the FTSE.

measurement date will be calculated with reference to the average 

Shares 
subject  
to award

Performance 
outcome  
(% of maximum)

Share price  
on vesting  
(3-month average 
share price to 30 
September 2021)

PSP  
outcome

196,687

100%

3,574p

£7,029,593

Executive

Zillah 
Byng-Thorne

The value attributable to share price appreciation above the share 

price at the date of grant (483p) was c.£6.1m for Zillah Byng-Thorne 

(c.87% of the total value reported). The Committee has not exercised 

any discretion in respect of this share price appreciation. Rachel 

Addison did not hold any awards under the 23 November 2018 PSP; 

and a summary of those vesting to Penny Ladkin-Brand (who retained 

an interest in this award, which was granted in relation to her previous 

tenure as CFO) is set out in the Payments to past directors section of 

this Report.

closing return index over the three months ending on that date. To the 

extent that performance does not exceed the hurdle on a 

measurement date, the relevant tranche will lapse in full, immediately. 

There will be no re-testing allowed.

The ultimate release of any shares will be subject to the Committee 

satisfying itself that the recorded outcome is a fair reflection of the 

underlying business  performance over the period.

Deferred Annual Bonus Scheme (DABS)
Awards granted during the year to 30 September 2021
Awards granted under the DABS during the year are as set out below.

Executive 
Director

Date of 
award

Face value (% of 
bonus deferred)1

Number  
of shares

Vesting 
date

Zillah 
Byng-Thorne

17 Dec
 2020

Rachel 
Addison2

17 Dec
 2020

50% of bonus

27,111

50% of bonus

4,994

26 Nov 
2022

31 Dec 
2021

1 The share price used to calculate the number of shares was £17.52 (the MMQ on 16 December 2020). 
2 See page 106 for details of Rachel's leaver provisions.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  103

Corporate GovernancePension entitlements (audited)
The only element of remuneration that is pensionable is basic annual 

Review of past performance
Alignment of reward and Total Shareholder Return: Rebased 

salary. During the year ended 30 September 2021, employer’s pension 

to Future plc as of 1 October 2011

contributions were payable to the Executive Directors as a salary 

supplement, at a rate of 15% of salary for the CEO (from 1 October 

This graph shows a comparison of Future’s total shareholder return 

2020) reducing to 10.5% from 1 January 2021 and 6% of salary for 

(share price growth plus dividends) with that of the FTSE All-Share 

Rachel Addison (aligned with the majority of UK employees, as set out 

Media Index and the FTSE Mid 250 Index (excluding investment 

in the FY 2020 Remuneration Policy). This additional cash payment is 

trusts). The FTSE All-Share Media Index was selected as it provides a 

not included in determining their entitlement to any performance-

comparison of Future’s performance relative to the other companies in 

related bonus, share-based incentive or pension. The Company had no 

its sector, whilst the FTSE Mid 250 Index is shown to reflect the Group 

liability in respect of the Executive Directors’ pensions as at 30 

having moved up to a Premium Listing and its inclusion in the FTSE250 

September 2021. Normal retirement age under the scheme rules is 75.

index during 2019.

Historical TSR performance
Growth in the value of a hypothetical £100 holding over the 10 years to 30 September 2021

1
1
0
2
r
e
b
m
e
t
p
e
S
0
3
t
a
d
e
t
s
e
v
n

i

0
0
1
£
f
o
e
u
a
V

l

£3,000

£2,500

£2,000

£1,500

£1,000

£500

£0

Sep 11

Sep 12

Sep 13

Sep 14

Sep 15

Sep 16

Sep 17

Sep 18

Sep 19

Sep 20

Sep 21

Future plc                     FTSE Mid 250 Excluding Investment Trust Index                    FTSE All-Share Media Index GBP

The table below shows the CEO's single figure of remuneration and variable pay outcomes over the same period as the graph above.

Mark Wood

Zillah Byng-Thorne

Year

FY 2012  FY 2013  FY 2014  FY 2015  FY 2016  FY 2017  FY 2018

FY 2019 FY 2020

FY 2021

CEO single figure of  
remuneration £’000

Annual Bonus as % 
of Maximum

PSP Vesting  
(% of maximum)

Notes:

£430

£331

£3063

£471

£347

£5,4256

£10,8816

£5,678

£3,685

£8,839

50%

0%

20%

36%

0%4

88%5

100%

100%

100%

100%

0%1

0%1

0%2

0%2

0%2

100%

100%

100%

100%

100%

1.  The first awards granted to Mark Wood under the PSP were granted in January 2012 and lapsed on 18 January 2015, since the relevant performance criteria were not met.

2.   The first awards granted to Zillah Byng-Thorne under the PSP were granted in December 2013 and lapsed on 16 December 2016, as the relevant performance criteria were not met.

3.   The single figure for Zillah Byng-Thorne for 2014 includes five months of her CFO's salary and six months of her salary as CEO.

4.   Zillah Byng-Thorne waived her performance-related bonus for 2016.

5.     Zillah Byng-Thorne received a transaction bonus of £350,000 following the successful completion of the Imagine acquisition in October 2016. The right to a performance-related bonus was  

waived in 2016 as a result of this transaction bonus being paid. The 88% in the table reflects the combination of this transaction bonus, the profit pool bonus which was awarded as a result of EBITDA 

performance achieved for 2017 and the further bonus of 50% of current salary (to be satisfied in shares that must be held for at least one year) for the achievement of 2017 target EBITDA.

6.   Figures restated to reflect the share price at date of vest for PSP awards granted in November 2017.

104  /  FUTURE PLC

Annual Report On Remuneration 
 
 
 
 
 
 
 
Percentage change in remuneration  
of Directors and employees
As required under the revised reporting regulations, the Committee 

history.

The analysis is based on the average earnings per employee in order 

to avoid distortions to the Group’s total wage bill because of the 

reviews the year-on-year change in the level of Board Director salaries/

movements in the number of employees. The comparator group used is 

fees, taxable benefits and bonus payments, compared with the wider 

all Future employees. For FY 2021 the percentage increases reported for 

workforce. This analysis will be built up over time to display a five-year 

certain Directors reflect voluntary reductions taken in FY 2020.

Director1

Basic salary/fee2

Taxable benefits

Bonus3

Executive Directors

FY 2021

FY 2020

FY 2021

FY 2020

FY 2021

FY 2020

Zillah Byng-Thorne

Rachel Addison5

Non-Executive Directors

Richard Huntingford

Meredith Amdur

Mark Brooker

Hugo Drayton

Rob Hattrell

Alan Newman

Angela Seymour-Jackson

All employees4

Notes:

26%

1%

41%

2%

N/A

N/A

20%

23%

N/A

(6)%

(4)%

N/A

18%

N/A

N/A

21%

3%

6%

N/A

(1)%

0%

0%

N/A

N/A

N/A

N/A

N/A

N/A

N/A

(6)%

0%

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

3%

21%

2%

N/A

N/A

N/A

N/A

N/A

N/A

N/A

(28)%

33%

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

0%

3  The figures shown are reflective of any bonus earned during the respective financial year. 

1 Changes in Directors and roles during the FY 2021 financial year were as follows: 

Non-Executive Directors are not eligible to participate in the bonus scheme. 

•  Mark Brooker was appointed to the Board as a Non-Executive Director on 1 October 2020

4  As a result of acquisitions during the year under review a higher proportion of employees are 

•  Angela Seymour-Jackson was appointed to the Board as a Non-Executive Director on 22 

now based in the UK rather than the US and in lower cost locations outside of London. This 

February 2021 and as Chair of GoCompare.Com Limited on 1 June 2021.

change in geographic mix of the employee population has resulted in an overall decrease in 

   Relevant changes in Directors and roles during the FY 2020 financial year were as follows:

all-employee remuneration including bonus. All colleagues have been harmonised into 

• Rachel Addison was appointed to the Board as CFO on 1 June 2020.

Future's Defined Contribution scheme and are now offered a standard contribution rate 

• Meredith Amdur was appointed to the Board on 6 February 2020.

which has resulted in a flattening of Futures overall pensions provision.

2  Salary/fees for FY 2020 reflect the voluntary temporary reductions of 20% in March (half of 

5 Rachel Addison's FY 2020 remuneration has been annualised for comparison purposes.

month), April and May 2020. 

Relative importance of spend on pay
The relative importance of spend on pay for the business is shown in the table below.

2021

Group pay:
£156.6m 
(+51%)

Group operating costs  
excluding Group pay &  
exceptional costs:  
£307.5m (+82%)

Capital expenditure: £11.1m (+178%) 

Acquisition of own shares:£4.9m (-42%)

Distributions to shareholders: £3.4m (+113%)

2020

Group pay:
£104.0m 

Group operating costs  
excluding Group pay  
& exceptional costs: 
£169.3m

Capital expenditure: £4.0m

Acquisition of own shares: £8.5m

Distributions to shareholders: £1.6m 

0

300

600

900

The chart above shows the actual expenditure of the Group, and change between the current and previous years, on remuneration paid 
to all employees compared to the total operating costs for the Group excluding exceptional costs and remuneration, investment in capital 
expenditure, EBT share purchase, and distributions to shareholders. These are considered to be the areas of material outgoings for the Group 
relating to core performance. Note that the Group expects cost synergies on the acquisition of GoCo of £15m per annum (see page 170 for 
further details). Figures are derived from the Group’s consolidated financial statements. Distribution to shareholders figures in the table 
relate to the dividends paid (or payable) for the FY 2020 and FY 2021 financial years being, respectively, (i) the 1.6p final dividend for the FY 
2020 financial year paid in February 2021; and (ii) the 2.8p final dividend proposed for the FY 2021 financial year, payable in February 2022. The 
dividend figure of £3.4m in the chart above is based on the issued share capital of 120.6m at 30 September 2021.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  105

Corporate Governance 
 
 
 
 
 
CEO pay ratio
UK reporting regulations require companies with 250 employees or 

During 2021 the CEO had a large number of shares vest which, as a 

result of Future's strong share price performance, increased the single 

more to publish information on the pay ratio of the CEO to UK 

figure remuneration.

employees, and to build this up over time until it covers a rolling 

10-year period. In line with this requirement, the table below adds to 

Payments to past Directors (audited)

the FY 2020 analysis the ratio of CEO total pay to that of three 

Chief Financial Officer 

employees indicative of lower quartile (P25), median (P50) and upper 

Penny Ladkin-Brand stepped down as CFO and from the Board of 

quartile (P75) pay received during the financial year ended 30 

Directors on 1 June 2020. As Penny remained an employee of Future, in 

September 2021 and includes basic salary, benefits, pension 

her new role as Chief Strategy Officer (CSO) Penny’s remuneration was 

contributions (for CEO figure), and the value received from incentive 

determined in line with the policy that applies to other Executive 

plans. On average the Future plc Group employed 1,920 UK employees 

Committee members. Penny retained an interest in the PSP awards 

during the financial year ended 30 September 2021.

granted to her in connection with her former role as CFO (albeit the 

Financial  
year

Calculation 
methodology

Lower 
quartile (P25)

Median 
(P50)

Upper 
quartile (P75)

2021

2020

Option B

Option B

311:1

107:1

240:1

84:1

184:1

66:1

award levels were reduced with her agreement to reflect her new

role). Penny has DABS awards over 12,155 shares, granted on 25 

November 2019 and 9,988, granted on 17 December 2020, which will 

vest on the first dealing day after the announcement of the full year 

results two years after grant. Penny's adjusted PSP award over 76,344 

shares granted on 23 November 2018 and 27,654 granted on 25 

The Committee has opted to use data already available from the 

November 2019 will vest on first dealing day after the announcement 

gender pay reporting as the basis for identifying employees at P25, 

of the full year results three years after grant.

P50 and P75 (‘Option B’ ). This excludes pension. We believe this 

provides a reasonable estimate for employees' pay at these levels 

Payments for loss of office (audited)

within the organisation.

Rachel Addison stepped down as CFO and from the Board of Directors 

Individuals positioned at each quartile were identified using the 

on 31 October 2021. She was treated as a good leaver in respect of her 

most recent gender pay gap report in 2021 (which uses data from 5 

share plan awards. She transitioned the role over to Penny Ladkin-

April 2020). Total full-time equivalent remuneration for each of these 

Brand during October 2021, when Penny held the role of CFO 

individuals was then calculated on the same basis as used in the single 

designate, officially relinquishing responsibility on 31 October 2021. 

figure table for the CEO. All figures are total amounts paid to full-time 

She remains an employee on Garden Leave until 31 December 2021, 

employees. Total compensation figures have been checked to ensure 

during which time she continues to receive all contractual benefits 

the employees identified are representative of pay at these levels in 

including pension and car allowance. She subsequently receives the 

the organisation. The data points are reflective of our Company 

structure and types of roles across the organisation and accordingly 

the Committee believes the median pay ratio for FY 2021 is consistent 

with the pay, reward and progression policies for the Company’s UK 

employees taken as a whole. 

following exit package:
•  Four months notice not worked (two months worked), totalling 
£118,417. Paid monthly in four installments (January - April 2022). 

•  Payment for 2021 bonus of £532,875 (in cash).
•  No payment for accrued but untaken holiday entitlement during  

A summary of the salaries and total single figures of remuneration 

FY 2021.

for the relevant individuals in FY 2021 is included in the table below:

Pay level

CEO

Lower  
quartile (P25)

Median 
(P50)

Upper quartile 
(P75)

Salary

£575,000

£26,138

£35,000 £44,898

Single figure of 
remuneration

£8,839,000 £28,388

£36,775 £47,941

•  PSP (FY 2020) will vest in full on termination date.
•  DABS (FY 2020) is accelerated and vests in full on termination date.
•  Of the 63,000 VCP units per tranche awarded, 25,830 units from 
tranche 1 will not lapse, whilst the remainder of tranche 1 units 

together with all tranche 2 and 3 units will lapse on termination. This 

pro-rating balances out the accelerated vest of the PSP and DABS 
awards.

All outstanding share awards remain subject to malus and clawback.

Statement of Directors’ shareholding and share interests (audited)

The Company has a policy on share ownership by Executive Directors 

shares which, at the share price on the same date, were worth 

(as amended with effect from the 2021 AGM) which requires that the 

£9,690,014 (1,685% of salary). 

CEO is required to build up a holding of shares of 400% of salary and 

In respect of Rachel Addison, the period commenced on 1 June 

the CFO is required to build up a holding of shares of 300% of salary 

2020, the date upon which she joined the Board. As at 30 September 

over a five-year period from appointment. Zillah Byng-Thorne 

2021, Rachel Addison had a holding of 2,798 shares which, at the share 

currently meets this requirement. 

price on the same date, were worth £103,246 (29% of salary).

In respect of Zillah Byng-Thorne, the relevant five-year period 

In respect of Penny Ladkin-Brand, the period commenced from the 

commenced on 1 November 2013 and ended on 31 October 2018. As at 

date of her new appointment to the Board on 31 October 2021. At the 

30 September 2021, Zillah Byng-Thorne had a holding of 262,602 

date of her appointment she held 150,915 shares (1,518% of salary).

106  /  FUTURE PLC

Annual Report On Remuneration 
Directors’ shareholdings (audited)

Directors in office at
30 September 20211

Executive3
Zillah Byng-Thorne4

Rachel Addison5

Non-Executive

Richard Huntingford

Meredith Amdur

Mark Brooker

Hugo Drayton

Rob Hattrell

Alan Newman

Angela Seymour-Jackson6

Total

Notes:
1. All holdings are beneficial.

2. Or on appointment

Balance as at
30 September 
20202

Purchases
during 
the year

Share scheme 
exercises during
 the year

Sales 
during  
the year

Balance as at
30 September 
20211 

269,569

 -

24,500

-

-

-

-

8,750

3,145

10,709

2,798

-

385

1,500

2,376

-

-

-

200,000

(212,532)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

267,746

2,798

24,500

385

1,500

2,376

-

8,750

3,145

305,964

12,624

200,000

(212,532)

311,200

2021 Zillah Byng-Thorne sold 7,444 shares at a price of £29.24 and 2,658 shares at a price of 

£29.23. On 3 June 2021, Zillah Byng-Thorne exercised her award over the balance of 200,000 

Ordinary shares from the award which had vested on 2 February 2020 and subsequently sold 

3.  Details of the share options and awards for Executive Directors are set out on page 108. No such 

these on the same day at a price of £28.75 per Ordinary share. Max Thorne (husband of Zillah 

options or awards are granted to Non-Executive Directors.

Byng-Thorne) purchased 1,180 shares at a price of £16.84 on 1 December 2020 and sold 2,430 

4.  On 1 December 2020 Zillah Byng-Thorne purchased 4,835 shares at a price of £16.80; Zillah 

Ordinary shares at a price of £29.36 per Ordinary share on 28 May 2021.

acquired 4,694 shares when her holding of 89,415 GoCo Group Plc shares were converted to 

5. On 3 December 2020 Rachel Addison purchased 2,798 shares at a price of £17.7392. 

Future shares following the acquisition of GoCo Group Plc by Future in February 2021. On 28 May 

6. Angela Seymour-Jackson was appointed to the Board on 22 February 2021.

Executive Director shareholdings

0 

400% 

800%

1200%

1600%

Zillah 

Byng-Thorne

Rachel  

Addison

Required holding

Required holding

Actual holding (29% of salary)

Actual holding (1,685% of salary)

Directors’ interests in share schemes (audited) 
Details of units, options and other share incentives held by Executive Directors and movements during the year are set out in the tables below.

VCP

Director

Date of  
grant

Vesting date

Balance  
as at 1  
Oct 2020

Granted  
during  
the year

Released  
during  
the year

Balance  
as at 30  
Sept 2021

Holding period

Zillah  
Byng-Thorne

14 Apr  
2021

The first Dealing Day after the 
announcement of the FY23 results

14 Apr  
2021

The first Dealing Day after the 
announcement of the FY24 results

14 Apr  
2021

The first Dealing Day after the 
announcement of the FY25 results

Rachel  
Addison1

14 Apr  
2021

The first Dealing Day after the 
announcement of the FY23 results

14 Apr  
2021

The first Dealing Day after the 
announcement of the FY24 results

14 Apr  
2021

The first Dealing Day after the 
announcement of the FY25 results

-

-

-

-

-

-

140,000

140,000

140,000

63,000

63,000

63,000

-

-

-

-

-

-

140,000

140,000

140,000

63,000

63,000

63,000

Any shares awarded in respect 
of tranche 1 will be subject to a 
mandatory two-year holding period

Any shares awarded in respect 
of tranche 2 will be subject to a 
mandatory one-year holding period

Any shares awareded in respect of 
the final tranche will vest on the fifth 
anniversary of grant

Any shares awarded in respect 
of tranche 1 will be subject to a 
mandatory two-year holding period

Any shares awarded in respect 
of tranche 2 will be subject to a 
mandatory one-year holding period

Any shares awareded in respect of 
the final tranche will vest on the fifth 
anniversary of grant

Notes:

1.  On 31 October 2021 Rachel Addison stepped down as an Executive Director. Details of her leaver treatment can be found on page 106.

The key features of the VCP are as set out on page 103. 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  107

Corporate Governance 
 
 
 
 
 
Directors’ interests in share schemes (audited) 
Details of units, options and other share incentives held by Executive Directors and movements during the year are set out in the tables below.

PSP

Director

Date of 
grant1

Earliest 
exercise date

Expiry 
date

Exercise 
price per 
share (p)

Balance  
at 1 Oct 
2020

Granted 
during  
the year

Lapsed 
during 
the year

Zillah 
Byng-Thorne

2 Feb  
2017

23 Nov 19

2 Feb 27

Nil

200,000

24 Nov 
2017

23 Nov  
2018

25 Nov  
2019

1 Jun  
2020

First dealing  
day after the 
announcement of 
the FY 2020 results

First dealing 
day after the 
announcement of 
the FY 2021 results

First dealing 
day after the 
announcement of 
the FY 2022 results²

24 Nov 27 Nil

134,345

23 Nov 28 Nil

196,687

25 Nov 29 Nil

67,185

598,217

31 May 23²,5

1 Jun 30

Nil

17,222

17,222

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Total

Rachel 
Addison

Total

Notes:

Vested and 
exercised 
during the 
year2

Balance 
at 30 
Sept 
20215

(200,000)4

-

-

-

-

134,345

196,687

67,185

(200,000)

398,217

-

-

17,222

17,222

4.  On 31 October 2021 Rachel Addison stepped down as an Executive Director. See page 106 for 

1.  Awards granted since November 2018 are subject to a mandatory 2-year holding period 

details of her leaver treatment.

following vesting.

5.  All outstanding awards were converted to nil-cost options as at 20 November 2020.

2. Details of awards vesting during the year were set out in last year’s report.

3.  Awards were converted to nil-cost options as at 3 July 2019. The award granted on 24 

November 2017 is fully vested.

DABS

Director

Date of grant

End of 
deferral period

Balance at 
1 Oct 2020

Granted  
during the year

Released 
during the year

Balance at 
30 Sept 2021

Zillah Byng-Thorne

25 Nov 2019

17 Dec 2020

First dealing day after 
the announcement of 
the FY 2021 results

25,194

-

First dealing day after 
the announcement of 
the FY 2022 results

-

27,111

Total

25,194

27,111

Rachel Addison1

17 Dec 2020

Total

First dealing day after 
the announcement of 
the FY 2022 results

-

-

4,994

4,994

1.  On 31 October 2021 Rachel Addison stepped down as an Executive Director. See page 106 for details of her leaver treatment.

-

-

-

-

-

25,194

27,111

52,305

4,994

4,994

Dilution
Awards under Future plc incentive plans may be satisfied by treasury 

cancellation) in any rolling ten-year period. As at 30 September 2021 this 

limit had not been exceeded (9.9%). The Committee has now reinstated 

shares or the issue of new shares or the purchase of shares in the market.

a secondary, ‘5% in 10’ dilution limit, to apply prospectively for any future 

Under Investment Association guidelines, the issue of new shares or 

discretionary awards. Shareholders had previously approved the 

reissue of treasury shares under a plan, when aggregated with awards 

waiving of this limit, which the Committee recognises is in line with 

under all of a company’s other schemes, must not exceed 10% of the 

generally-accepted principles of good governance, when Future moved 

issued ordinary share capital (adjusted for share issuance and 

to a Standard listing in 2015.

108  /  FUTURE PLC

Annual Report On Remuneration 
 
Implementation of remuneration policy in the year to 30 September 2022

Rachel Addison stepped down as CFO with effect from 31 October 

award under the PSP on the terms set out in the Policy table, instead 

2021, and was succeeded on 1 November 2021 by Penny Ladkin-Brand, 

of the VCP.

(who was Chief Strategy Officer prior to this appointment and was 

Penny Ladkin-Brand will have her VCP units increased to the 

previously former Group CFO). Penny’s remuneration arrangements 

equivalent of Rachel Addison's award (63,000 units per tranche). 

as CFO are in line with the prevailing Remuneration Policy and 

Tranche 1 will be prorated from 1 November 2021 (47,472 units) 

consistent with those of her predecessor. Further details are set out in 

reflecting 13 months as CSO and 23 months as CFO reflecting the 

the relevant sections below: 

leaver treatment agreed for Rachel Addison.

Basic salary 
When reviewing salary levels, the Committee takes into account a 

number of internal and external factors, including the performance of 

Fees for Non-Executive Directors  
and the Chair
Non-Executive Directors do not participate in any of the Company’s 

Future during the year, external market data, historic increases made 

share incentive arrangements, nor do they receive any benefits. Fees 

to the individual and, to ensure a consistent approach, the salary 

are reviewed annually, in line with the wider workforce, with the Board 

review principles applied to the rest of the organisation.

Chair’s fees set by the Committee, and those for the Non-Executive 

The CEO's salary is fixed for a period of two years and accordingly 

Directors set by the Board as a whole. 

will remain at £575,000 in FY 2022. Rachel Addison will continue to 

The rates for the Chair’s and Non-Executive Directors’ fees are:

receive an unchanged salary of £355,250 until her termination date of 

31 December 2021. Penny Ladkin-Brand will receive a salary of 

£355,250 per annum and will be eligible for an annual inflationary 

pay rise in line with the wider workforce, of 2%, with effect from 1 

January 2022.

Pension and benefits
Zillah Byng-Thorne’s pension benefit is being reduced to match the 

benefit of the wider workforce in FY 2021 and FY 2022. The original 

15% of salary rate was reduced to 10.5% of salary in January 2021, and 

will be further reduced to 6% of salary from 1 January 2022. 

Rachel Addison will continue to receive a pension contribution of 

Fees  
effective  
from  
1 October 2020

Fees  
effective  
from  
1 March 2021

Fees  
effective  
from  
1 January 2022

Base fees

Board Chair

£200,000

£203,000

£207,060

Non-Executive 
Director1

£55,000

£55,825

£56,940

6% of salary until her termination date of 31 December 2021. Penny 

Additional fees

Ladkin-Brand will receive a cash supplement in lieu of pension 

contribution of 6% of salary. 

No changes are proposed to the benefits provided to any Executive 

Director.

Annual bonus
For FY 2022, the Company will continue to operate a profit pool bonus 

for all employees across the Group, including the Executive Directors 

on a similar basis to that operated for FY 2021. The maximum 

opportunity will remain at 200% of salary for the CEO and 150% of 
salary for the CFO, with payouts linked to delivering AOP 

performance above Budget. Specific performance targets for the 

Annual Bonus are not disclosed due to their commercial sensitivity, 

however it is the Committee’s intention that these will be disclosed 

retrospectively in next year’s report. In accordance with the Policy, 

Senior Independent 
Director

£10,000

£10,000

£10,000

Audit and Risk 
Committee Chair

Remuneration 
Committee Chair

Responsibility 
Committee Chair

GoCompare.Com 
Limited Chair

£10,000

£10,000

£10,000

£10,000

£10,000

£10,000

N/A

N/A

£10,000

£10,000

£25,000

£25,000

1.  Meredith Amdur is paid in US$ and for FY 2022 this will be subject to a fixed exchange rate of £1 

= US$1.3.

50% of any bonus earned will be deferred in Future shares for 2 years 

Approved by the Board and signed on its behalf by

under the DABS.

Long-term incentive
No further VCP units will be granted to the CEO. 

New employees may be granted units under the VCP, replacing 

Mark Brooker

participation in the PSP until 2023. Operation of the VCP is outlined in 

Chair of the Remuneration Committee

the Policy Table on page 92. In the event that a new Executive Director 

29 November 2021

is appointed and joins when the performance period(s) of the VCP is 

materially completed, the Committee reserves the right to make an  

ANNUAL REPORT AND ACCOUNTS FY 2021  /  109

Corporate Governance 
Directors' Report

Future plc is the holding company of the Future group of companies (the Group).

Annual General Meeting 
The Company’s twenty third Annual General Meeting will be held 

Directors’ conflicts of interests
The Company has procedures in place for managing conflicts of 

at 11.30am on Thursday 3 February 2022 at Future’s London office 

interest. Should a Director become aware that they, or any of their 

at, 121-141 Westbourne Terrace, Paddington, W2 6JR. The resolutions 

connected parties, have an interest in an existing or proposed 

and explanatory notes are set out in the Notice of Annual General 

transaction with the Company, they should notify the Board in 

Meeting on pages 174 to 180.

writing or at the next Board meeting. 

Corporate Governance statement  
The Corporate Governance statement, prepared in accordance with 

rule 7.2 of the Financial Conduct Authority’s Disclosure Guidance 

and Transparency Rules, comprises of the following sections of the 

Internal controls are in place to ensure that any related party 

transactions involving Directors, or their connected parties, are 

conducted on an arm’s length basis. Directors have a continuing 

duty to update any changes to these conflicts.

Annual Report: the Strategic Report; the Corporate Governance 

Report; the Audit and Risk Committee Report; the Nomination 

Directors’ indemnities
The Company had Directors’ and Officers’ liability insurance cover 

Committee Report; the Remuneration Committee Report; together 

in place throughout the year.

with this Directors’ Report. As permitted by legislation, some of the 

matters required to be included in the Directors’ Report have been 

included in the Strategic Report by cross reference including details 

of the Group’s financial risk management objectives and policies, 

Share capital
Details of the Company’s issued share capital, together with 

business review, future prospects and environmental policy.

details of the movements in the Company’s issued share capital 

Directors
The names and biographical details of the current Directors are 

during the year, are shown in note 22 to the financial statements. 

The Company has one class of ordinary shares with a nominal 

value of 15 pence each (Ordinary Shares), which does not carry the 

right to receive a fixed income. Each share carries the right to one 

shown on pages 72 to 73 of this Annual Report. Particulars of their 

vote at general meetings of the Company. There are no restrictions 

emoluments and beneficial and non-beneficial interests in shares 

or agreements known to the Company that may result in 

are given in the Directors’ Remuneration Report on page 100 and 

restrictions on share transfers or voting rights in the Company. 

109.

There are no specific restrictions on the size of a holding, on the 

The appointment and removal of Directors is governed by the 

transfer of shares, or on voting rights, all of which are governed by 

Company’s Articles of Association, the 2018 Code and the 

the provisions of the Articles of Association and prevailing 

Companies Act 2006. The Directors may, from time to time, appoint 

legislation.

one or more Directors. In the interests of good governance and in 

Shareholder authority for the Company to allot Ordinary Shares 

accordance with the provisions of the 2018 Code, all Directors will 
retire and submit themselves for election or re-election at the 

up to an aggregate nominal amount of £735,113.25 was granted at 
the 2020 AGM. The issued share capital of the Company at 30 

forthcoming AGM.

September 2021 was approximately £18,093,695.10 divided into 

Directors' Powers
The Board manages the business of the Company under the powers 

result of the exercise of share options by the Company’s share 

option scheme participants and the total issued share capital at 29 

set out in the Company’s Articles of Association. The Company’s 

November 2021 is 120,624,884 Ordinary Shares. The Company’s 

Articles of Association can only be amended, or new Articles 

Ordinary Shares are listed on the London Stock Exchange. The 

adopted, by a resolution passed by shareholders in a general 

register of shareholders is held in the UK.

120,624,634 Ordinary Shares.

Since 30 September 2021, 250 new shares have been issued as a 

meeting by at least three quarters of the votes cast.

Further discussion of the Board’s activities, powers and 

responsibilities appears within the Corporate Governance Report 

on page 74 of this Annual Report. Information on compensation for 

Political donations
No contributions were made to political parties during the year 

loss of office is contained in the Directors’ Remuneration Report on 

(2020: £Nil).

page 106 of this Annual Report. 

110  /  FUTURE PLC

Directors' Report 
 
 
 
Substantial interests

Information provided to the Company pursuant to the Financial Conduct Authority’s Disclosure Guidance and Transparency Rules 
(DTRs) is published on a Regulatory Information Service and on the Company’s website. The following information has been 
received, in accordance with DTR 5, from holders of notifiable interests in the Company’s issued share capital.

Shareholder

Standard Life Aberdeen plc 

JPMorgan Asset Management Holdings Inc.

Sir Peter Wood

Old Mutual Global Investors (UK) Ltd

Jupiter Fund Management Plc

BlackRock 

Ameriprise Financial, Inc. and its group

Invesco Ltd

AXA Investment Managers

Oberweis Asset Management, Inc.

As at  
30 September 2021

As at 29  
November 2021

Nature of holding

9.9%

6.0%

5.9%

5.7%

5.5%

5.0%

4.9%

4.9%

3.8%

3.7%

9.9%

6.0%

5.9%

5.7%

5.5%

5.0%

4.9%

4.9%

3.8%

3.7%

Indirect

Indirect

Direct

Indirect

Indirect

Indirect

Direct and indirect

Indirect

Indirect

Indirect

*  % holding based on total number of shares in issue at the time of respective notification.

The Company has not been notified of any other substantial interests in its securities. The Company’s substantial shareholders do 
not have different voting rights. The Group, so far as is known by the Company, is not directly or indirectly owned or controlled by 
another corporation or by any government.

Whistleblowing procedure
Whistleblowing and anti-bribery policies
It is Future’s policy to conduct all of our business in an honest and 

In addition, to ensure Future is adopting best practice with 

anti-corruption legislation, and to promote transparency, a Review 

Kit, Trips and Gifts Log is in place to track the whereabouts of 

ethical manner, and we take a zero-tolerance approach to bribery 

products sent to us for review and the acceptance of gifts and trips 

and corruption. We are committed to acting professionally, fairly 

by our employees. We also have in place an Editorial Ethics 

and with integrity in all our business dealings and relationships 
wherever we operate, and we are implementing and enforcing 

Committee which monitors the approach to gifts and reviews trips 
to ensure not only are we legally compliant, but that we also 

effective systems to counter bribery and corruption.

comply with our own ethical and editorial standards.

We have whistleblowing, anti-bribery and corruption policies 

which are updated regularly and published on our intranet. The 

whistleblowing policy is designed to encourage employees to 

report, in good faith, any genuine suspicions of fraud, bribery, 

Results and dividends
The results of the Group are shown on page 128 and movements in 

malpractice, modern slavery and human trafficking. Concerns may 

reserves are set out in note 24 to the financial statements.

be raised according to a stated escalation process from an 

The Board’s policy is that dividends should be covered at least 

individual’s line manager, via their head of department, Chief 

four times by adjusted earnings per share and free cashflow. The 

People Officer, to the Head of Legal and then to the Board of 

Company’s Employee Benefit Trust (EBT) waives its entitlement to 

Directors, including the Senior Independent Director. Concerns may 

any dividends. The Board is recommending a final dividend for the 

also be raised completely anonymously by post. The whistle-

year of 2.8p per share (2020: 1.6p per share) payable on 9 February 

blowing policy is also designed to ensure that any employee who 

2022 to shareholders recorded on the register at the close of 

raises a genuine concern is protected. During the year, no issues of 

business on 14 January 2022. The Ordinary Shares will become 

concern were raised via any of the whistleblowing channels. 

ex-dividend on 13 January 2022.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  111

Corporate Governance 
Significant agreements 
The provisions of the European Directive on Takeover Bids (as 

Other information
Other information relevant to this Directors’ Report, and which is 

implemented in the UK in the Companies Act 2006) require the 

incorporated by reference, including information required in 

Company to disclose any significant agreements which take effect, 

accordance with the UK Companies Act 2006 and Listing Rule 

alter or terminate upon a change of control of the Company. In 

9.8.4R, can be located as follows:

common with many other companies, the Group’s bank facility is 

terminable upon change of control of the Company. In common 

with market practice, awards under certain of the Group’s 

long-term incentive plans (details of which are set out in the 

Directors’ Remuneration Report on pages 100 to 108) will vest or 

potentially be exchangeable into awards over a purchaser’s share 

capital upon change of control of the Company. There is also a 

change of control provision in the service agreements of the two 

Executive Directors, exercisable within three months of a change 

Subject matter

Important events since  
the financial year-end

Likely future developments  
in the business

of control by the Company or on one month’s notice by the 

Research and development

Executive to expire no later than three months from the date of the 

change of control. 

Disclosure of information to the auditor
The Directors who held office at the date of approval of this 

Directors’ Report confirm that, so far as they are aware, there is no 

relevant audit information of which the Company’s auditor is 

unaware, and each Director has taken all reasonable steps to 

ascertain any relevant audit information and to ensure that the 

Company’s auditor is aware of that information.

Information on  
financial instruments

Internal control and risk 
management systems in 
relation to the process for 
preparing consolidated 
accounts

Employment of  
disabled persons

Employee involvement

Stakeholder engagement

Information on branches

Diversity policy

This Directors’ Report was approved by order of the Board.

On behalf of the Board

Anne Steele

Company Secretary

29 November 2021

Page

173

11

17

57

83

41

42

50

172

80

112  /  FUTURE PLC

Directors' ReportDirectors’ Responsibilities

The Directors are responsible for preparing the Annual Report and 

the financial statements in accordance with applicable law and 

regulation.

Directors’ confirmations
The Directors consider that the Annual Report and Accounts, taken 

as a whole, is fair, balanced and understandable and provides the 

Company law requires the Directors to prepare financial 

information necessary for shareholders to assess the Group’s and 

statements for each financial year. Under that law the Directors have 

Company’s position and performance, business model and strategy.

prepared the Group and Company financial statements in 

accordance with international accounting standards in conformity 

Each of the Directors, whose names and functions are listed in the 

with the requirements of the Companies Act 2006 and International 

Corporate Governance report confirm that, to the best of their 

Financial Reporting Standards (IFRSs) adopted pursuant to 

knowledge:

Regulation (EC) No 1606/2002 as it applies in the European Union. In 

preparing the Group financial statements, the Directors have also 

•  the Group and Company financial statements, which have been 
prepared in accordance with IFRSs as adopted by the European 

elected to comply with IFRSs, issued by the International Accounting 

Union and IFRSs issued by IASB, give a true and fair view of the 

Standards Board (IASB).

assets, liabilities, financial position and profit of the Group and 

Under company law, Directors must not approve the financial 

loss of the Company; and

statements unless they are satisfied that they give a true and fair 

view of the state of affairs of the Group and Company and of the 

•  the Strategic Report includes a fair review of the development 
and performance of the business and the position of the Group 

profit or loss of the Group for that period. In preparing the financial 

and Company, together with a description of the principal risks 

statements, the Directors are required to:

and uncertainties that it faces.

•  select suitable accounting policies and then apply them 

In the case of each Director in office at the date the Directors’ Report 

consistently;

is approved:

•  state whether applicable IFRSs as adopted by the European 

•  so far as the Director is aware, there is no relevant audit 

Union and IFRSs issued by IASB have been followed, subject to 

information of which the Group’s and Company’s auditors are 

any material departures disclosed and explained in the financial 

unaware; and

statements;

•  they have taken all the steps that they ought to have taken as a 

•  make judgements and accounting estimates that are reasonable 

Director in order to make themselves aware of any relevant audit 

and prudent; and

information and to establish that the Group’s and Company’s 

•   prepare the financial statements on the going concern basis 

auditors are aware of that information.

unless it is inappropriate to presume that the Group and 

Company will continue in business.

This responsibility statement was approved by the Board of 

Directors on 29 November 2021 and is signed on its behalf by:

The Directors are also responsible for safeguarding the assets of 

the Group and Company and hence for taking reasonable steps for 

the prevention and detection of fraud and other irregularities.

The Directors are responsible for keeping adequate accounting 

records that are sufficient to show and explain the Group’s and 
Company’s transactions and disclose with reasonable accuracy at 

any time the financial position of the Group and Company and 

enable them to ensure that the financial statements and the 

Directors’ Remuneration Report comply with the Companies Act 

2006 and, as regards the Group financial statements, Article 4 of the 

IAS Regulation.

The Directors are responsible for the maintenance and integrity of 

the Company’s website. Legislation in the United Kingdom governing 

the preparation and dissemination of financial statements may differ 

from legislation in other jurisdictions.

Zillah Byng-Thorne

Chief Executive
29 November 2021

ANNUAL REPORT AND ACCOUNTS FY 2021  /  113

Corporate GovernanceFinancial 
Statements

116 

 INDEPENDENT  
AUDITORS' REPORT

128 

 CONSOLIDATED  
INCOME STATEMENT 

128 

 CONSOLIDATED 
STATEMENT OF 
COMPREHENSIVE  
INCOME

129 

 CONSOLIDATED 
STATEMENT OF  
CHANGES IN EQUITY

129 

 COMPANY STATEMENT 
OF CHANGES IN EQUITY

130   CONSOLIDATED  
BALANCE SHEET 

 COMPANY 
131 
          BALANCE SHEET

132 

 CONSOLIDATED CASH  
FLOW STATEMENT 

133 

 NOTES TO THE 
CONSOLIDATED CASH  
FLOW STATEMENT

135 

 ACCOUNTING POLICIES

142   NOTES TO THE  
FINANCIAL  
STATEMENTS

114  /  FUTURE PLC
114  /  FUTURE PLC

Financial Statements 
ANNUAL REPORT AND ACCOUNTS FY 2021  /  115
ANNUAL REPORT AND ACCOUNTS FY 2021  /  115

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FUTURE PLC  

Report on the audit of the financial statements 

1.  Opinion 

In our opinion: 

• 

• 

• 

• 

the financial statements of Future plc (the ‘parent company’) and its subsidiaries (together the ‘group’) 
give a true and fair view of the state of the group’s and of the parent company’s affairs as at 30 
September 2021 and of the group’s profit for the year then ended; 

the group financial statements have been properly prepared in accordance with International Accounting 
Standards in conformity with the requirements of the Companies Act 2006 and International Financial 
Reporting Standards (IFRSs) as adopted by the European Union; 

the parent company financial statements have been properly prepared in accordance with United 
Kingdom Generally Accepted Accounting Practice, including Financial Reporting Standard 101 “Reduced 
Disclosure Framework”; and 

the financial statements have been prepared in accordance with the requirements of the Companies Act 
2006. 

We have audited the financial statements which comprise: 

• 
• 
• 
• 
• 
• 
• 

the consolidated income statement; 
the consolidated statement of comprehensive income; 
the consolidated and parent company balance sheets; 
the consolidated and parent company statements of changes in equity; 
the consolidated cash flow statement; 
the accounting policies compliance statement and basis of preparation; and 
the related notes 1 to 30.  

The financial reporting framework that has been applied in the preparation of the group financial statements 
is applicable law and International Accounting Standards in conformity with the requirements of the 
Companies Act 2006 and IFRSs as adopted by the European Union. The financial reporting framework that has 
been applied in the preparation of the parent company financial statements is applicable law and United 
Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure Framework” (United Kingdom 
Generally Accepted Accounting Practice). 

2.  Basis for opinion 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and 
applicable law. Our responsibilities under those standards are further described in the auditor’s 
responsibilities for the audit of the financial statements section of our report.  

We are independent of the group and the parent company in accordance with the ethical requirements that 
are relevant to our audit of the financial statements in the UK, including the Financial Reporting Council’s (the 
‘FRC’s) Ethical Standard as applied to listed public interest entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements. The non-audit services provided to the group and 

116  /  FUTURE PLC

Independent Auditors' report 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FUTURE PLC (CONTINUED) 

parent company for the year are disclosed in note 4 to the financial statements. We confirm that we have not 
provided any non-audit services prohibited by the FRC’s Ethical Standard to the group or the parent company. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 
opinion. 

3.  Summary of our audit approach 

KKeeyy  aauuddiitt  mmaatttteerrss  

The key audit matters that we identified in the current year were:  

•  The valuation of acquired intangible assets relating to GoCo Group plc  
•  The valuation of Newstrade returns provisions  

Within this report, key audit matters are identified as follows: 

  Newly identified  

Similar level of risk 

MMaatteerriiaalliittyy  

SSccooppiinngg  

The materiality that we used for the group financial statements was £6.6m which 
was determined on the basis of 5% of profit before tax adjusted for exceptional 
items, defined in note 5.  

 Our scoping covered 94% of the Group’s revenue; 90% of the Group’s profit before 
tax; and 82% of the Group’s total assets. 

4.  Conclusions relating to going concern 

In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of 
accounting in the preparation of the financial statements is appropriate. 

Our evaluation of the directors’ assessment of the group’s and parent company’s ability to continue to adopt 
the going concern basis of accounting included the following: 

• 

• 

• 

• 

• 

Understood the processes and controls underpinning management’s forecasting of financial 
performance and cashflow and determination of downside scenarios including those to support accuracy 
of the models and the underlying data; 
Challenged the adequacy of downside scenarios and the reverse stress tests and perform sensitivity 
testing, considering the plausibility of a break even scenario; 
Assessed the impact of refinancing on the Group’s borrowing facilities and performing procedures to 
evaluate actual and forecast covenant positions as set out in note 18 to the financial statements; 
Considered whether there is a material inconsistency between the viability statement and the knowledge 
we obtained in the audit; and 
Assessed the going concern disclosures in the annual report. 

Based on the work we have performed, we have not identified any material uncertainties relating to events or 
conditions that, individually or collectively, may cast significant doubt on the group's and parent company’s 
ability to continue as a going concern for a period of at least twelve months from when the financial 
statements are authorised for issue. 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  117

 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FUTURE PLC (CONTINUED) 

In relation to the reporting on how the group has applied the UK Corporate Governance Code, we have 
nothing material to add or draw attention to in relation to the directors’ statement in the financial statements 
about whether the directors considered it appropriate to adopt the going concern basis of accounting. 

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the 
relevant sections of this report. 

5.  Key audit matters 

Key audit matters are those matters that, in our professional judgement, were of most significance in our 
audit of the financial statements of the current period and include the most significant assessed risks of 
material misstatement (whether or not due to fraud) that we identified. These matters included those which 
had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the 
efforts of the engagement team. 

These matters were addressed in the context of our audit of the financial statements as a whole, and in 
forming our opinion thereon, and we do not provide a separate opinion on these matters. 

Key audit matters were identified as part of the prior year that have not been identified in the current year 
include accounting for the acquisition of Barcroft Studios and TI Media, classification of exceptional items, 
valuation of goodwill and other intangible assets, accounting for uncertain tax provisions and the impact of 
COVID-19.  These matters are not considered to be key audit matters in the current year as these relate to 
events that specifically related to the prior year or are no longer considered material due to the increased size 
of the group. 

55..11..  TThhee  vvaalluuaattiioonn  ooff  aaccqquuiirreedd  bbrraanndd  iinnttaannggiibbllee  aasssseettss  rreellaattiinngg  ttoo  GGooCCoo  GGrroouupp  ppllcc  

KKeeyy  aauuddiitt  mmaatttteerr  
ddeessccrriippttiioonn  

HHooww  tthhee  ssccooppee  ooff  oouurr  
aauuddiitt  rreessppoonnddeedd  ttoo  tthhee  
kkeeyy  aauuddiitt  mmaatttteerr  

Following the acquisition of GoCo Group plc in the period, management has 
completed the valuation of the acquisition balance sheet of the business, which 
includes £319.5m of acquired intangible assets including £279.8m of brand 
intangible assets. Management engaged valuation specialists to support in the 
valuation of intangibles and the overall preparation of the acquisition balance 
sheet position including goodwill. 

The acquisition of GoCo Group plc is material to the group and there is significant 
judgement in determining the revenue growth assumptions that underpin the 
valuation of the GoCompare brand intangibles.   Further details are included 
within the Audit Committee report on page 84, in the accounting policies section 
and note 28 to the financial statements. 

In response to the identified key audit matter we have performed the following 
procedures: 

-  Assessed the processes and relevant controls around management 

estimates including those around data used in forming those estimates. 
Assessed relevant controls over management review of revenue 
projections and input data used in that review; 

- 

Evaluated the appropriateness of the methodology used to value 
intangible assets and the reasonableness of key valuation assumptions, 
supported by our own valuation specialists; 

118  /  FUTURE PLC

Independent Auditors' report 
 
  
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FUTURE PLC (CONTINUED) 

-  Challenged the revenue growth and margin assumptions driving value in 

the model through benchmarking against analyst and industry consensus, 
considering both confirmatory and contradictory evidence; 

-  Challenged the basis for customer attrition assumptions and margin 
through benchmarking to comparator acquisitions and tested the 
accuracy of the underlying data used; 

-  Checked the mechanical accuracy of the valuation models; 

-  Considered the reasonableness of useful economic lives through 

benchmarking to comparator acquisitions and other qualitative factors; 
and 

-  Assessed the competence, capabilities and objectivity of management’s 

valuation specialists; and 

-  Assessed the adequacy of disclosures relating to the acquired intangibles, 
taking into account the requirements of relevant financial reporting 
standards. 

KKeeyy  oobbsseerrvvaattiioonnss  

Based on the work performed, we determined that the valuation of acquired 
brand intangible assets in relation to GoCo Group plc was appropriate. 

55..22..  TThhee  vvaalluuaattiioonn  ooff  IInntteerrnnaattiioonnaall  NNeewwssttrraaddee  rreettuurrnnss  pprroovviissiioonnss  

KKeeyy  aauuddiitt  mmaatttteerr  
ddeessccrriippttiioonn  

Magazine newsstand and distribution revenue, where the group is the publisher, is 
recognised at the date the publication is available for sale. The amount of revenue 
recognised is dependent on an estimate of the number of returns.  

There is a lag period over which returns can occur resulting in inherent judgement 
in estimating the number of returns, particularly international sales, and changes to 
the estimated number could have a material impact on magazine revenue 
therefore we consider this a key audit matter and a potential fraud risk in respect of 
revenue recognition.  The value of the returns provision at 30 September 2021 is 
£51.2m (2020: £39.2m), of which £15.3m (2020: £2.6m) relates to international 
sale returns by the core Future business. 

Further details are included within the Audit Committee report on page 84 and in 
the accounting policies section and note 2 to the financial statements. 

In response to the identified key audit matter we have performed the following 
procedures: 

-  Assessed the processes and relevant controls around management 

estimates including those around data used in forming those estimates.   

-  Assessed relevant controls around management reviews and controls 

related to the accuracy of information used; 

HHooww  tthhee  ssccooppee  ooff  oouurr  
aauuddiitt  rreessppoonnddeedd  ttoo  tthhee  
kkeeyy  aauuddiitt  mmaatttteerr  

ANNUAL REPORT AND ACCOUNTS FY 2021  /  119

 
 
 
 
 
 
 
  
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FUTURE PLC (CONTINUED) 

-  We have understood and assessed the basis for management’s provisions 

including the consistency in policy and application in each period; 

-  We have compared management’s estimated returns levels to historical 

trends and tested post year end returns against provisions; 

-  We have assessed the forecasting accuracy of past estimates made by 
reviewing post period actual returns and considered any contradictory 
evidence; and 

-  We have assessed the level of uncertainty and sensitivity in the estimate 

and evaluated the appropriateness of management’s disclosure under the 
requirements of IAS 1. 

KKeeyy  oobbsseerrvvaattiioonnss  

Based on the work performed, we determined that the valuation of Newstrade 
returns provision was appropriate. 

6.  Our application of materiality 

66..11..  MMaatteerriiaalliittyy  

We define materiality as the magnitude of misstatement in the financial statements that makes it probable 
that the economic decisions of a reasonably knowledgeable person would be changed or influenced. We use 
materiality both in planning the scope of our audit work and in evaluating the results of our work. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as 
follows: 

GGrroouupp  ffiinnaanncciiaall  ssttaatteemmeennttss  

PPaarreenntt  ccoommppaannyy  ffiinnaanncciiaall  ssttaatteemmeennttss  

MMaatteerriiaalliittyy  

£6.6m (2020: £2.6m) 

£4.0m (2020: £4.3m) 

BBaassiiss  ffoorr  
ddeetteerrmmiinniinngg  
mmaatteerriiaalliittyy  

5% of profit before tax adjusted for 
exceptional items, as defined in note 5. 
(In 2020 the previous auditor set group 
materiality based on 5% of profit before 
tax). 

RRaattiioonnaallee  ffoorr  
tthhee  bbeenncchhmmaarrkk  
aapppplliieedd  

Profit before tax adjusted for exceptional 
items is a key metric for the principal users 
of the financial statements as it derives the 
prediction of future share price, the ability 
to pay dividends, and is therefore of 
particular importance to both 
shareholders and potential investors.  

Parent company materiality is based on 2% 
of net assets, which is capped at 60% of 
group materiality. 
(In 2020 the previous auditor set parent 
company materiality based on 1% of total 
assets). 

The company is non-trading and operates 
primarily as a holding company.  As such, 
we believe the net asset position is the 
most appropriate benchmark to use.  

120  /  FUTURE PLC

Independent Auditors' report 
 
 
 
 
  
 
  
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FUTURE PLC (CONTINUED) 

Profit before tax adjusted for exceptional 
items better reflect earnings, growth and 
performance of the business, given that 
the adjustments to operating profit are 
deemed to be one-off in both quantum 
and nature. 

£131.6m

Profit before tax
adjusted for
exceptional items

Group materiality 
£6.6m

Component 
materaility range 
£1.8m to £2.8m

Audit Committee 
reporting threshold 
£0.3m

66..22..  PPeerrffoorrmmaannccee  mmaatteerriiaalliittyy  

We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, 
uncorrected and undetected misstatements exceed the materiality for the financial statements as a whole.  

PPeerrffoorrmmaannccee  
mmaatteerriiaalliittyy  

BBaassiiss  aanndd  
rraattiioonnaallee  ffoorr  
ddeetteerrmmiinniinngg  
ppeerrffoorrmmaannccee  
mmaatteerriiaalliittyy  

GGrroouupp  ffiinnaanncciiaall  ssttaatteemmeennttss  

PPaarreenntt  ccoommppaannyy  ffiinnaanncciiaall  ssttaatteemmeennttss  

70% of group materiality 

70% of parent company materiality  

In setting performance materiality, we considered:  

- 

- 

- 

The quality of the control environment in the group and whether we were able to 
rely on controls; 
The low number of corrected and uncorrected misstatements identified in the 
previous audit; and 
The level of consistency in key management personnel. 

66..33..  EErrrroorr  rreeppoorrttiinngg  tthhrreesshhoolldd  

We agreed with the Audit Committee that we would report all audit differences in excess of £0.3m (2020: 
£0.1m) as well as differences below that threshold that, in our view, warranted reporting on qualitative 
grounds. We also report to the Audit Committee on disclosure matters that we identified when assessing the 
overall presentation of the financial statements. 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  121

 
 
 
 
 
  
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FUTURE PLC (CONTINUED) 

7.  An overview of the scope of our audit 

77..11..  IIddeennttiiffiiccaattiioonn  aanndd  ssccooppiinngg  ooff  ccoommppoonneennttss  

Our group audit was scoped by obtaining an understanding of the Group and its environment, including group-
wide controls, and assessing the risks of misstatement at the group level.  

Based on that assessment we focused our group audit scope primarily on the audit work at four components, 
which were subject to a full scope audit. This has increased from three in the previous year due to the 
acquisition of GoCo group plc in the period. 

The four components represent the principal business units with the Group’s reportable segments and 
account for 94% of the Group’s revenue and 90% of the profit before tax and 82% of total assets. They were 
also selected to provide an appropriate basis for undertaking audit work to address the risks of material 
misstatement identified above. Our audit work at these components, excluding the parent company, were 
executed at levels of materiality applicable to each individual entity, which were lower than group materiality 
ranging from £1.8m to £2.8m (2020: £1.1m to £2.6m).  

At the group level we also tested the consolidation process and carried out analytical procedures to confirm 
our conclusion that there were no significant risks of material misstatement of the aggregated financial 
information of the remaining components not subject to full scope audit. None of these components 
represented more than 5% of revenue or 9% profit before tax individually. 

The group is audited by one audit team, led by the Senior Statutory Auditor. The audit has been performed at 
the Group’s Bath and Newport head offices and London offices, as the books and records for each entity 
within the group are maintained at these locations. 

66%%

RReevveennuuee

9944%%

Full audit scope

1100%%

PPrrooffiitt
bbeeffoorree  ttaaxx

9900%%

Full audit scope

Review at group level

Review at group level

77..22..  OOuurr  ccoonnssiiddeerraattiioonn  ooff  tthhee  ccoonnttrrooll  eennvviirroonnmmeenntt    

1188%%

TToottaall  aasssseettss

8822%%

Full audit scope

Review at group level

The group operates a diverse IT infrastructure.  With the involvement of our IT specialists, we obtained an 
understanding of the relevant IT environment, including performance of general IT control (“GITC”) testing. 

For all components we obtained an understanding of the relevant controls associated with the financial 
reporting process, key audit matters, and in relation to significant accounting estimates.  We did not rely on 
controls in any areas of the audit and instead adopted a fully substantive approach. 

122  /  FUTURE PLC

Independent Auditors' report 
 
  
 
           
           
 
  
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FUTURE PLC (CONTINUED) 

8.  Other information 

The other information comprises the information included in the annual report, other than the financial 
statements and our auditor’s report thereon. The directors are responsible for the other information 
contained within the annual report. 

Our opinion on the financial statements does not cover the other information and, except to the extent 
otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing so, consider whether the other information is 
materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or 
otherwise appears to be materially misstated. 

If we identify such material inconsistencies or apparent material misstatements, we are required to determine 
whether this gives rise to a material misstatement in the financial statements themselves. If, based on the 
work we have performed, we conclude that there is a material misstatement of this other information, we are 
required to report that fact. 

We have nothing to report in this regard. 

9.  Responsibilities of directors 

As explained more fully in the directors’ responsibilities statement, the directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to enable the preparation of financial statements that 
are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the group’s and the parent 
company’s ability to continue as a going concern, disclosing as applicable, matters related to going concern 
and using the going concern basis of accounting unless the directors either intend to liquidate the group or the 
parent company or to cease operations, or have no realistic alternative but to do so. 

10. Auditor’s responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free 
from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our 
opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in 
accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s 
website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  123

 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FUTURE PLC (CONTINUED)

11. Extent to which the audit was considered capable of detecting irregularities,

including fraud

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design 
procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of 
irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, 
including fraud is detailed below.  

1111..11.. 

IIddeennttiiffyyiinngg  aanndd  aasssseessssiinngg  ppootteennttiiaall  rriisskkss  rreellaatteedd  ttoo  iirrrreegguullaarriittiieess  

In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-
compliance with laws and regulations, we considered the following: 

•

•

•

•

•

the nature of the industry and sector, control environment and business performance including the
design of the group’s remuneration policies, key drivers for directors’ remuneration, bonus levels and
performance targets;
the group’s own assessment of the risks that irregularities may occur either as a result of fraud or
error;
results of our enquiries of management internal audit, and the audit committee about their own
identification and assessment of the risks of irregularities;
any matters we identified having obtained and reviewed the group’s documentation of their policies
and procedures relating to:
o identifying, evaluating and complying with laws and regulations and whether they were aware of

any instances of non-compliance

o detecting and responding to the risks of fraud and whether they have knowledge of any actual,

suspected or alleged fraud

o the internal controls established to mitigate risks of fraud or non-compliance with laws and

regulations.

the matters discussed among the audit engagement team and relevant internal specialists, including
tax, valuation, IT, and industry specialists regarding how and where fraud might occur in the financial
statements and any potential indicators of fraud.

As a result of these procedures, we considered the opportunities and incentives that may exist within the 
organisation for fraud and identified the greatest potential for fraud in the estimate of the international sales 
related Newstrade returns provision at year-end. In common with all audits under ISAs (UK), we are also 
required to perform specific procedures to respond to the risk of management override. 

We also obtained an understanding of the legal and regulatory framework that the group operates in, focusing 
on provisions of those laws and regulations that had a direct effect on the determination of material amounts 
and disclosures in the financial statements. 

The key laws and regulations we considered in this context included UK Companies Act, Listing Rules, pensions 
legislation and tax legislation. 

In addition, we considered provisions of other laws and regulations including FCA related legislation that do 
not have a direct effect on the financial statements but compliance with which may be fundamental to the 
group’s ability to operate or to avoid a material penalty. 

124  /  FUTURE PLC

Independent Auditors' reportINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FUTURE PLC (CONTINUED) 

1111..22.. 

AAuuddiitt  rreessppoonnssee  ttoo  rriisskkss  iiddeennttiiffiieedd  

As a result of performing the above, we identified the valuation of Newstrade returns provision as a key audit 
matter related to the potential risk of fraud. The key audit matters section of our report explains the matter in 
more detail and also describes the specific procedures we performed in response to that key audit matter.  

In addition to the above our procedures to respond to risks identified included the following: 

• 

reviewing the financial statement disclosures and testing to supporting documentation to assess 
compliance with provisions of relevant laws and regulations described as having a direct effect on the 
financial statements; 

•  enquiring of management, the audit committee and external legal counsel concerning actual and 

potential litigation and claims; 

•  performing analytical procedures to identify any unusual or unexpected relationships that may 

• 

• 

indicate risks of material misstatement due to fraud; 
reading minutes of meetings of those charged with governance, reviewing internal audit reports and 
reviewing correspondence with HMRC; and 
in addressing the risk of fraud through management override of controls, testing the appropriateness 
of journal entries and other adjustments; assessing whether the judgements made in making 
accounting estimates are indicative of a potential bias; and evaluating the business rationale of any 
significant transactions that are unusual or outside the normal course of business. 

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement 
team members including internal specialists and remained alert to any indications of fraud or non-compliance 
with laws and regulations throughout the audit. 

Report on other legal and regulatory requirements 

12. Opinions on other matters prescribed by the Companies Act 2006 

In our opinion the part of the directors’ remuneration report to be audited has been properly prepared in 
accordance with the Companies Act 2006. 

In our opinion, based on the work undertaken in the course of the audit: 

• 

• 

the information given in the strategic report and the directors’ report for the financial year for which the 
financial statements are prepared is consistent with the financial statements; and 
the strategic report and the directors’ report have been prepared in accordance with applicable legal 
requirements. 

In the light of the knowledge and understanding of the group and the parent company and their environment 
obtained in the course of the audit, we have not identified any material misstatements in the strategic report 
or the directors’ report. 

13. Corporate Governance Statement 

The Listing Rules require us to review the directors' statement in relation to going concern, longer-term 
viability and that part of the Corporate Governance Statement relating to the group’s compliance with the 
provisions of the UK Corporate Governance Code specified for our review. 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  125

 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FUTURE PLC (CONTINUED) 

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of 
the Corporate Governance Statement is materially consistent with the financial statements and our knowledge 
obtained during the audit:  

• 

• 

• 
• 

• 

• 

the directors’ statement with regards to the appropriateness of adopting the going concern basis of 
accounting and any material uncertainties identified set out on page 59; 
the directors’ explanation as to its assessment of the group’s prospects, the period this assessment 
covers and why the period is appropriate set out on page 65; 
the directors' statement on fair, balanced and understandable set out on page 113; 
the board’s confirmation that it has carried out a robust assessment of the emerging and principal risks 
set out on page 60; 
the section of the annual report that describes the review of effectiveness of risk management and 
internal control systems set out on page 83 and 85, and 
the section describing the work of the audit committee set out on page 82. 

14. Matters on which we are required to report by exception 

1144..11.. 

AAddeeqquuaaccyy  ooff  eexxppllaannaattiioonnss  rreecceeiivveedd  aanndd  aaccccoouunnttiinngg  rreeccoorrddss  

Under the Companies Act 2006 we are required to report to you if, in our opinion: 

•  we have not received all the information and explanations we require for our audit; or 
•  adequate accounting records have not been kept by the parent company, or returns adequate for our 

• 

audit have not been received from branches not visited by us; or 
the parent company financial statements are not in agreement with the accounting records and 
returns. 

We have nothing to report in respect of these matters. 

1144..22.. 

DDiirreeccttoorrss’’  rreemmuunneerraattiioonn  

Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of directors’ 
remuneration have not been made or the part of the directors’ remuneration report to be audited is not in 
agreement with the accounting records and returns. 

We have nothing to report in respect of these matters. 

15. Other matters which we are required to address 

1155..11.. 

AAuuddiittoorr  tteennuurree  

Following the recommendation of the Audit Committee, we were appointed by the shareholders at the Annual 
General Meeting on 21 February 2021 to audit the financial statements for the year ended 30 September 
2021 and subsequent financial periods. The period of total uninterrupted engagement of the firm is therefore 
one year. 

1155..22.. 

CCoonnssiisstteennccyy  ooff  tthhee  aauuddiitt  rreeppoorrtt  wwiitthh  tthhee  aaddddiittiioonnaall  rreeppoorrtt  ttoo  tthhee  aauuddiitt  ccoommmmiitttteeee  

Our audit opinion is consistent with the additional report to the audit committee we are required to provide in 
accordance with ISAs (UK). 

126  /  FUTURE PLC

Independent Auditors' report 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF FUTURE PLC (CONTINUED) 

16. Use of our report 

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 
of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s 
members those matters we are required to state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
company and the company’s members as a body, for our audit work, for this report, or for the opinions we 
have formed. 

Mark Tolley, FCA (Senior statutory auditor) 
For and on behalf of Deloitte LLP 
Statutory Auditor 
Reading, United Kingdom 
29 November 2021 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  127

 
 
 
 
2021

Non -GAAP
Adjusted 
results
£m

Adjusting 
items
£m

Statutory 
results
£m

Non -GAAP
Adjusted 
results
£m

2020

Adjusting 
items
£m

606.8

(411.0)

195.8

0.3

(7.8)

(7.5)

-

188.3

(38.3)

150.0

-

606.8

339.6

(80.5)

(80.5)

-

-

-

-

(80.5)

(3.4)

(83.9)

(491.5)

(246.2)

115.3

0.3

(7.8)

(7.5)

-

107.8

(41.7)

66.1

93.4

0.5

(3.0)

(2.5)

-

90.9

(18.0)

72.9

-

(42.7)

(42.7)

7.6

(2.3)

5.3

(1.5)

(38.9)

10.3

(28.6)

Note

1, 2

3

7

7

1

8

Statutory 
results
£m

339.6

(288.9)

50.7

8.1

(5.3)

2.8

(1.5)

52.0

(7.7)

44.3

Note

10

10

2021 
pence

59.3

58.1

2020  
pence

46.4

45.4

2021
£m

66.1

(12.3)

(12.3)

53.8

2020
£m

44.3

(8.3)

(8.3)

36.0

Consolidated income statement 
for the year ended 30 September 2021

Revenue

Net operating expenses

Operating profit

Finance income

Finance costs

Net finance (costs)/income

Other expense

Profit before tax

Tax (charge)/credit

Profit for the year attributable to owners of the parent

See page 137 and note 10 for a reconciliation between adjusted and statutory results.

Earnings per 15p Ordinary share

Basic earnings per share

Diluted earnings per share

Consolidated statement of comprehensive income
for the year ended 30 September 2021

Profit for the year

Items that may be reclassified to the consolidated income statement

Currency translation differences

Other comprehensive expense for the year

Total comprehensive income for the year attributable to owners of the parent

Items in the statement above are disclosed net of tax.

128  /  FUTURE PLC

Financial Statements 
  
 
Financial Statements

Consolidated statement of changes in equity  
for the year ended 30 September 2021

Group

Balance at 30 September 2019

Retained earnings impact of adopting IFRS 16

Restated balance at 1 October 2019

Profit for the year

Currency translation differences (net of tax)

Other comprehensive expense for the year

Total comprehensive income for the year
Share capital issued during the year

Acquisition of own shares

Share schemes 

- Issue of treasury shares to employees

- Value of employees’ services

- Current tax on options

- Deferred tax on options

Dividends paid to shareholders

Balance at 30 September 2020

Profit for the year

Currency translation differences (net of tax)

Other comprehensive expense for the year

Total comprehensive income for the year
Share capital issued during the year

Acquisition of own shares

Share schemes 

- Issue of treasury shares to employees

- Value of employees’ services

- Current tax on options

- Deferred tax on options

Dividends paid to shareholders
Balance at 30 September 2021

Issued share 
capital
£m

Note

12.5

-

12.5

-

-

-

-

Share  
premium 
account
£m

97.2

-

97.2

-

-

-

-

Merger 
reserve
£m

140.4

-

140.4

-

-

-

-

22, 24

2.2

99.8

30.5

24

24

6

14

9

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

22, 24

3.4

24

24

6

14

9

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

411.0

-

-

-

-

-

-
18.1

-
197.0

-
581.9

Treasury 
reserve
£m

Accumulated 
exchange 
differences
£m

(0.3)

-

(0.3)

-

-

-

-

-

(9.1)

0.6

-

-

-

-

-

-

-

-

-

(4.9)

6.1

-

-

-

-
(7.6)

10.5

-

10.5

-

(8.3)

(8.3)

(8.3)

-

-

-

-

-

-

-

2.2

-

(12.3)

(12.3)

(12.3)

-

-

-

-

-

-

-
(10.1)

14.7

197.0

170.9

(8.8)

Company statement of changes in equity 
for the year ended 30 September 2021

Company

Balance at 30 September 2019

Loss for the year

Total comprehensive loss for the year
Share capital issued during the year

Share schemes 

- Issue of treasury shares to employees

- Value of employees’ services

- Deferred tax on options

Dividends paid to shareholders
Balance at 30 September 2020

Loss for the year
Total comprehensive loss for the year
Share capital issued during the year

Share schemes 

- Issue of treasury shares to employees

- Value of employees’ services

- Deferred tax on options

Dividends paid to shareholders
Balance at 30 September 2021

Issued share 
capital
£m

Note

Share 
premium 
account
£m

Merger 
reserve 
£m

Retained 
earnings
£m

12.5

-

-
2.2

-

-

-

-
14.7

-
-

3.4

-

-

-

-
18.1

97.2

-

-
99.8

-

-

-

-
197.0

-
-

-

-

-

-

31.4

-

-
30.5

-

-

-

-
61.9

-
-

411.0

-

-

-

-
197.0

-
472.9

22, 24

24

6

9

22, 24

24

6

9

ANNUAL REPORT AND ACCOUNTS FY 2021  /  129

Retained  
(losses)/
earnings
£m

(46.9)

(0.8)

(47.7)

44.3

-

-

44.3

-

-

(0.6)

5.6

8.4

(3.7)

(1.0)

5.3

66.1

-

-

66.1

-

-

(6.1)

10.0

(2.4)

11.7

(1.6)
83.0

58.9

(6.5)

(6.5)
-

(0.6)

5.6

(3.9)

(1.0)
52.5

(8.7)
(8.7)

Total 
equity
£m

213.4

(0.8)

212.6

44.3

(8.3)

(8.3)

36.0

132.5

(9.1)

-

5.6

8.4

(3.7)

(1.0)

381.3

66.1

(12.3)

(12.3)

53.8

414.4

(4.9)

-

10.0

(2.4)

11.7

(1.6)
862.3

Total 
equity
£m

200.0

(6.5)

(6.5)
132.5

(0.6)

5.6

(3.9)

(1.0)
326.1

(8.7)
(8.7)

-

414.4

(6.1)

10.0

1.4

(1.6)
47.5

(6.1)

10.0

1.4

(1.6)
735.5

Financial Statements 
 
Consolidated balance sheet
as at 30 September 2021

Assets
Non-current assets

Property, plant and equipment

Intangible assets - goodwill

Intangible assets - other

Deferred tax

Total non-current assets

Current assets

Inventories

Corporation tax recoverable

Trade and other receivables
Cash and cash equivalents

Finance lease receivable

Total current assets

Total assets
Equity and liabilities
Equity

Issued share capital

Share premium account

Merger reserve

Treasury reserve

Accumulated exchange differences

Retained earnings

Total equity

Non-current liabilities

Financial liabilities - interest-bearing loans and borrowings

Lease liability due in more than one year

Deferred tax

Provisions

Total non-current liabilities

Current liabilities

Financial liabilities - interest-bearing loans and borrowings

Trade and other payables

Corporation tax payable

Lease liability due within one year

Total current liabilities

Total liabilities

Total equity and liabilities

Note

2021
£m

2020
£m

11

12

12

14

15
16

21

22

24

24

24

18

20

14

19

18

17

47.4

688.2

466.5

3.8

1,205.9

1.0

-

98.0
324.3

1.9

425.2

1,631.1

18.1

197.0

581.9

(7.6)

(10.1)

83.0

862.3

458.1

44.0

70.3

6.1

578.5

42.5

140.8

2.1

4.9

190.3

768.8

1,631.1

20.9

309.7

183.9

1.0

515.5

0.7

1.7

72.4
19.3

1.6

95.7

611.2

14.7

197.0

170.9

(8.8)

2.2

5.3

381.3

73.6

18.7

2.5

5.1

99.9

7.8

116.2

-

6.0

130.0

229.9

611.2

The financial statements on pages 128 to 173 were approved by the Board of Directors on 29 November 2021 and signed on its 
behalf by: 

Richard Huntingford 
Chair 

Penny Ladkin-Brand
Chief Financial Officer

130  /  FUTURE PLC

Financial Statements 
Company balance sheet
as at 30 September 2021

Assets
Non-current assets

Investments in Group undertakings

Deferred tax

Total non-current assets

Current assets

Trade and other receivables

Cash and cash equivalents
Total current assets

Total assets
Equity and liabilities
Equity

Issued share capital

Share premium account

Merger reserve

Retained earnings

Total equity

Non-current liabilities

Financial liabilities - interest-bearing loans and borrowings

Total non-current liabilities

Current liabilities

Financial liabilities - interest-bearing loans and borrowings

Trade and other payables

Total current liabilities

Total liabilities

Total equity and liabilities

Note

2021
£m

2020
£m

13

14

15

16

22

24

24

18

18

17

1,006.7

1.9

1,008.6

73.9

266.4
340.3

1,348.9

18.1

197.0

472.9

47.5

735.5

442.8

442.8

39.4

131.2

170.6

613.4

1,348.9

356.3

1.2

357.5

72.6

0.1
72.7

430.2

14.7

197.0

61.9

52.5

326.1

73.6

73.6

4.3

26.2

30.5

104.1

430.2

As permitted by the exemption under Section 408 of the Companies Act 2006 no Company income statement or statement of 

comprehensive income is presented. The Company's loss for the year was £8.7m (2020: £6.5m).

The financial statements on pages 128 to 173 were approved by the Board of Directors on 29 November 2021 and signed on its 
behalf by:              

Richard Huntingford 
Chair 

Penny Ladkin-Brand
Chief Financial Officer

Future plc
03757874

ANNUAL REPORT AND ACCOUNTS FY 2021  /  131

Financial Statements      
2021
£m

197.2

(4.9)

(0.9)

(25.7)

165.7

(3.7)

(7.4)

-

(169.3)

-

(180.4)

-

(0.7)

(4.9)

559.4

(213.6)

(4.6)

(6.4)

(6.1)

-

(1.6)

321.5

306.8

19.3

(1.8)

324.3

2020
£m

91.9

(1.4)

(0.7)

(8.4)

81.4

(0.9)

(3.1)

(0.1)

(73.5)

(2.2)

(79.8)

104.4

(3.4)

(8.5)

142.1

(220.7)

3.5

(0.6)

(3.9)

0.2

(1.0)

12.1

13.7

6.6

(1.0)

19.3

Consolidated cash flow statement  
for the year ended 30 September 2021 

Cash flows from operating activities

Cash generated from operations

Net interest paid on bank facilities

Interest paid on lease liabilities

Tax paid

Net cash generated from operating activities

Cash flows from investing activities

Purchase of property, plant and equipment

Purchase of computer software and website development

Purchase of magazine titles and websites

Purchase of subsidiary undertakings, net of cash acquired

Disposal of subsidiaries, magazine titles and websites

Net cash used in investing activities

Cash flows from financing activities

Proceeds from issue of Ordinary share capital

Costs of share issue

Acquisition of own shares

Drawdown of bank loans

Repayment of bank loans

(Repayment)/drawdown of overdraft

Bank arrangement fees

Repayment of principal element of lease liabilities

Settlement of derivative

Dividends paid

Net cash generated from financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Effects of exchange rate changes on cash and cash equivalents

Cash and cash equivalents at end of year

132  /  FUTURE PLC

Financial StatementsNotes to the consolidated cash flow statement  
for the year ended 30 September 2021

A. Cash generated from operations 

The reconciliation of profit for the year to cash generated from operations is set out below:

Profit for the year

Adjustments for:

Depreciation and impairment charge

Amortisation of intangible assets and impairment charge

Share schemes

- Value of employees’ services

Net finance costs/(income)

Tax charge

Loss on the sale of operations

Cash generated from operations before changes  
in working capital and provisions

Movement in provisions

(Increase)/decrease in inventories

Decrease in trade and other receivables

(Decrease)/increase in trade and other payables

Cash generated from operations

B. Analysis of net debt

Group
2021
£m

66.1

9.7

57.5

10.0

7.5

41.7

-

192.5

0.2

(0.2)

8.9

(4.2)

197.2

Group
2020
£m

44.3

6.9

25.1

5.6

(2.8)

7.7

1.5

88.3

-

0.5

2.6

0.5

91.9

The definition of net debt is provided in the 'Presentation of non-statutory measures' section of the Accounting policies, on page 135.

Group

Cash and cash equivalents

Debt due within one year

Debt due after more than one year

Net debt

Group

Cash and cash equivalents

Debt due within one year

Debt due after more than one year

Net debt

1 October 
2020
£m

19.3

(7.8)

(73.6)

(62.1)

1 October 
2019
£m

6.6

(4.3)

(42.6)

(40.3)

Cash flows
£m

On acquisition
£m

Other non-cash 
changes
£m

Exchange 
movements
£m

30 September  
2021
£m

293.5

(31.4)

(303.2)

(41.1)

13.3

(3.2)

(80.0)

(69.9)

-

(0.1)

(1.6)

(1.7)

(1.8)

-

0.3

(1.5)

324.3

(42.5)

(458.1)

(176.3)

Cash flows
£m

On acquisition
£m

Other non-cash 
changes
£m

Exchange 
movements
£m

30 September  
2020
£m

(15.5)

(3.5)

78.7

59.7

29.2

-

(111.0)

(81.8)

-

-

0.2

0.2

(1.0)

-

1.1

0.1

19.3

(7.8)

(73.6)

(62.1)

ANNUAL REPORT AND ACCOUNTS FY 2021  /  133

Financial Statements 
 
 
C. Reconciliation of movement in net debt

Net debt at start of year

Increase in cash and cash equivalents

Increase in borrowings

Other non-cash changes

Exchange movements

Net debt at end of year

D. Changes in financial assets and financial liabilities

Group

Financial assets

Trade and other receivables (net)

Cash and cash equivalents

Finance lease receivable

Total financial assets

Financial liabilities

Lease liabilities

Current borrowings

Non-current borrowings

Total financial liabilities

Net financial assets and liabilities

Group

Financial assets

Trade and other payables

[   ]

[   ]
[   ]

[   ]
[   ]
[   ]

[   ]
[   ]
[   ]
[   ]

[   ]
[   ]
[   ]
[   ]

[   ]
(104.8)
[   ]
[   ]
[   ]

Group
2021
£m

(62.1)

306.8

(417.8)

(1.7)

(1.5)

(176.3)

Group
2020
£m

(40.3)

13.7

(35.8)

0.2

0.1

(62.1)

1 October 
2020 
£m

Cash flows
£m

Acquisitions 
£m

Exchange 
movements  
£m

Other  
non cash 
movements
£m

30 September 
2021 
£m

58.7

19.3

1.6

79.6

(24.7)

(7.8)

(2.2)

293.5

(0.4)

290.9

[   ]
7.7
[   ]
[   ]

6.5

(32.1)

(74.5)

(308.3)

(211.8)

(132.2)

(326.2)

(35.3)

18.5

13.3

-

31.8

[   ]
(28.6)
[   ]

(3.5)

(3.2)

(80.0)

(115.3)

(83.5)

(1.5)

(1.8)

-

(3.3)

[   ]
0.5

0.4

-

(0.3)

0.6

(2.7)

-

-

0.7

0.7

-

(27.6)

-

-

(27.6)

(26.9)

73.5

324.3

1.9

399.7

(125.2)

(48.9)

(43.1)

(463.1)

(680.3)

(280.6)

1 October 
2019 
£m

Cash flows
£m

Share issues
£m

Acquisitions 
£m

Changes in 
fair values and 
unwinding of 
discount 
£m

Adopion of 
IFRS 16 Leases
£m

Exchange 
movements  
£m

Other non 
cash move-
ments
£m

30 September 
2020
£m

Trade and other receivables (net)

Cash and cash equivalents

Finance lease receivable

Financial asset - derivative

36.0

6.6

-

1.4

(6.2)

(15.5)

(0.1)

(0.2)

Total financial assets

44.0

(22.0)

Financial liabilities

Trade and other payables

Lease liabilities

Current borrowings

Non-current borrowings

Deferred consideration

Contingent consideration

Total financial liabilities

Net financial assets and liabilities

(53.8)

-

(4.3)

(43.3)

(43.9)

(10.9)

(156.2)

(112.2)

(0.5)

4.0

(3.5)

78.7

21.4

3.6

103.7

81.7

-

-

-

-

-

-

-

-

-

21.8

-

21.8

21.8

29.2

29.2

-

-

58.4

(49.8)

(11.9)

-

(111.0)

-

-

(172.7)

(114.3)

-

-

-

(1.2)

(1.2)

-

-

-

-

(0.3)

6.8

6.5

5.3

-

-

1.8

-

1.8

0.4

(16.8)

-

-

-

-

(16.4)

(14.6)

(0.3)

(1.0)

-

-

(1.3)

(1.1)

-

-

1.1

1.0

0.5

1.5

0.2

-

-

(0.1)

-

(0.1)

-

-

-

-

-

-

-

(0.1)

58.7

19.3

1.6

-

79.6

(104.8)

(24.7)

(7.8)

(74.5)

-

-

(211.8)

(132.2)

134  /  FUTURE PLC

Financial Statements 
 
  
 
Accounting policies
Compliance statement and basis of preparation

Future plc (the Company) is incorporated and registered in the United Kingdom and is a public company limited by shares. The address of the 

Company’s registered office and its registered number are given on pages 131 and 182. The financial statements consolidate those of Future plc and 

its subsidiaries (the Group).

The financial statements of the Group have been prepared in accordance with International Financial Reporting Standards (IFRS) issued by the 

International Accounting Standards Board (IASB) and the IFRS Interpretations Committee’s (IFRS IC) interpretations adopted pursuant to 

Regulation (EC) No 1606/2002 as it applies in the European Union, applicable as at 30 September 2021, and those parts of the Companies Act 

2006 applicable to companies reporting under IFRS.

The principal accounting policies applied in the preparation of the consolidated financial statements published in this 2021 Annual Report are 

set out on pages 135 to 141. These policies have been applied consistently to all years presented, unless otherwise stated below. These financial 

statements have been prepared under the historical cost convention, except for derivative financial instruments, and contingent and deferred 

consideration, which are measured at fair value.

The going concern basis has been adopted in preparing these financial statements as stated by the Directors on page 113. 

The Company has applied Financial Reporting 

Standard 101 ‘Reduced Disclosure Framework’ 

(FRS 101) issued by the Financial Reporting 

New or revised accounting standards 
and interpretations adopted in the 
year

Amendments regarding the disclosure of 

accounting policies;

-  IAS 8 Amendments regarding the definition 

Council (FRC) incorporating the Amendments 

The following standards and amendments 

of accounting estimates;

to FRS 101 issued by the FRC in July 2015,  and 

became effective in the year:

-  IAS 12 Amendments regarding deferred tax 

the amendments to Company law made by The 

-  amendment to IFRS 3 Clarifying the definition 

on leases and decommissioning 

Companies, Partnerships and Groups (Accounts 

of a business;

obligations;

and Reports) Regulations 2015. In these 

-  amendment to IAS 1 and IAS 8 Definition of 

-  IAS 16 Amendments prohibiting a company 

financial statements, the Company has applied 

material; and

from deducting from the cost of property, 

the exemptions available under FRS 101 in 

-  amendments to IFRS 9, IAS 39, IFRS 7, IFRS 4 

plant and equipment amounts received 

respect of the following disclosures:

and IFRS 16: Interest Rate Benchmark Reform 

from selling items produced while the 

- A Cash Flow Statement and related notes;

Phase 2.

company is preparing the asset for its 

-  Comparative period reconciliations for 

There has been no material impact from the 

intended use;

share capital and tangible fixed assets;

adoption of new standards, amendments to 

-  IAS 37 Amendments regarding the costs to 

-  Disclosures in respect of transactions with 

standards or interpretations which are relevant 

include when assessing whether a contract 

wholly owned subsidiaries;

to the Group.

is onerous; and

-  Disclosures in respect of capital 

During April 2021 the IFRS Interpretations 

-  Annual Improvements to IFRS Standards 

management;

Committee finalised an agenda decision 

2018-2020 Cycle.

-  The effects of new but not yet effective 

regarding configuration and customisation 

The Group does not expect that the 

IFRSs; and

costs in Cloud Computing arrangements 

standards and amendments issued but not yet 

-  Disclosures in respect of the compensation 

(Software as a Service) under IAS 38. The Group 

effective will have a material impact on results 

of Key Management Personnel.

has changed its accounting policy relating to 

or net assets.

The Company produces consolidated 

the capitalisation of software costs to align with 

financial statements which are prepared in 

the interpretation, however there is no impact 

accordance with International Financial 
Reporting Standards.  As the consolidated 

on amounts capitalised on the balance sheet as 
a result of this alignment.

Presentation of non-statutory 
measures

financial statements of the Company include 

the equivalent disclosures, the Company has 

also taken the exemptions under FRS 101 

available in respect of the following disclosures:

- IFRS 2 Share Based Payments in respect of 

group settled share based payments; and

New accounting standards, 
amendments and interpretations  
that are issued but not yet applied by 
the Group

The Directors believe that adjusted results and 

adjusted earnings per share provide additional 

useful information on the core operational 

performance of the Group to shareholders, and 

review the results of the Group on an adjusted 

basis internally. The term ‘adjusted’ is not a 

- The disclosures required by IFRS 7 and IFRS 

Certain new standards, amendments and 

defined term under IFRS and may not therefore 

13 regarding financial instrument disclosures 

interpretations to existing standards have been 

be comparable with similarly titled profit 

have not been provided.

published that are mandatory for accounting 

measurements reported by other companies. It 

As permitted by s408 of the Companies Act 

periods beginning on or after 1 October 2021 

is not intended to be a substitute for, or superior 

2006 the Company has elected not to present 

and which the Group has chosen not to adopt 

to, IFRS measurements of profit. 

its own profit and loss account or statement of 

early. These include the following standards 

Adjustments are made in respect of:

comprehensive income for the year. The profit 

which are relevant to the Group:

-  Share-based payments – share-based 

attributable to the Company is disclosed in the 

-  amendment to IAS 1 Amendments 

payment expenses (relating to equity-

footnote to the Company’s balance sheet.

regarding the classification of liabilities and 

settled share awards with vesting periods 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  135

Financial Statementslonger than 12 months), together with 

the balance is driven by the Group’s 

trading results of the Group without the impact 

associated social security costs, are 

assessment of the relevant discount rate to 

of one-off items, amortisation of acquired 

excluded from the adjusted results of the 

apply. Excluding these items ensures 

intangible assets, exceptional items, share-

Group as the Directors believe they result in 

comparability between years.

based payment expenses (relating to 

a level of charge that would distort the 

-  Changes in the fair value of currency option 

equity-settled share awards with vesting 

user’s view of the core trading performance 

- the Group has excluded this from its 

periods longer than 12 months), together with 

of the Group. Details of share-based 

adjusted results as the option was acquired 

associated social security costs and any tax 

payments are shown in note 23.

in order to hedge USD exposure to 

related effects (including the impact of the UK 

-  Exceptional items – the Group considers 

acquisition-related contingent 

tax rate change) that would otherwise distort 

items of income and expense as 

consideration and does not relate to the 

the users understanding of the Group's 

exceptional and excludes them from the 

core underlying trading performance of the 

performance. In the prior year this also 

adjusted results where the nature of the 

Group.

excludes changes in the fair value of contingent 

item, or its size, is material and/or is not 

The tax related to adjusting items is the tax 

consideration (and unwinding of associated 

related to the core underlying trading of the 

effect of the items above, calculated using the 

discount) and on the currency option (including 

Group so as to assist the user of the 

standard rate of corporation tax in the relevant 

any related tax effects).

financial statements to better understand 

jurisdiction.

A summary table of all measures is included 

the results of the Group. The impairment 

Reference to 'core or underlying' reflects the 

below:

charge recognised in the year in respect of 

acquired intangible assets has been 

excluded from the adjusted results of the 

Group as it is non-cash and relates to 

acquired intangible assets for which 

amortisation is already considered to be an 

adjusting item. As such it is not considered 

to be reflective of the core trading 

performance of the Group. Details of 

exceptional items are shown in note 5. 

-  Amortisation of acquired intangible assets 

– the amortisation charge for those 

intangible assets recognised on business 

combinations is excluded from the adjusted 

results of the Group since they are non-cash 

charges arising from non-trading 

investment activities. As such, they are not 

considered to be reflective of the core 

trading performance of the Group. 

-  Impact of the UK tax rate change – this was 

substantively enacted in the UK in May 2021 

and results in tax rates increasing from 19% 

to 25% in 2023. This has been excluded 

from the adjusted results of the Group as it 

results in a one-off non-cash impact on the 
Group’s deferred tax balances and would 

otherwise significantly distort the Group’s 

core underlying tax charge.

The following adjustments are only relevant 

in the context of the prior year results:

-  Change in the fair value of contingent 

consideration - the Group excludes the 

remeasurement of these acquisition-related 

liabilities from its adjusted results as the 

impact of remeasurement can vary 

significantly depending on the underlying 

Adjusted  
free cash  
flow

acquisition’s performance. The unwinding 

Net debt

of the discount on contingent consideration 

is also excluded from the Group’s adjusted 

results on the basis that it is non-cash and 

136  /  FUTURE PLC

Closest 
equivalent 
statutory 
measure

Operating 
profit

 APM

Adjusted 
operating 
profit

Adjusted  
profit  
before tax

Profit 
before tax

Definition

Adjusted operating profit represents earnings before share-
based payments (relating to equity-settled awards with vesting 
periods longer than 12 months) and related social security costs, 
amortisation of acquired intangible assets, exceptional items and 
the prior year fair value movements on contingent consideration.
This is a key management incentive metric, used within the 
Group’s Deferred Annual Bonus Plan.
Adjusted operating profit margin is adjusted operating profit as 
a percentage of revenue.
Adjusting items are shown in the table below and defined in the 
table commentary.

Adjusted profit before tax represents earnings before share-
based payments (relating to equity-settled awards with vesting 
periods longer than 12 months) and related social security costs, 
interest, tax, amortisation of acquired intangible assets, excep-
tional items, and any related tax effects as well as the impact of 
the UK tax rate change. The prior year results are also adjusted 
for fair value movements on contingent consideration (and 
unwinding of associated discount) and on the currency option 
(including any related tax effects).
Adjusting items are shown in the table below and defined in the 
table commentary.

Adjusted 
diluted 
earnings  
per share

Diluted 
earnings  
per share

Adjusted diluted earnings per share (EPS) represents adjusted 
profit after tax divided by the weighted average dilutive number 
of shares at the year end date.
This is a key management incentive metric, used within the 
Group’s Performance Share Plan.
A reconciliation is provided in note 10.

Adjusted 
effective  
tax rate

Adjusted 
operating  
cash flow

Effective  
tax rate

Adjusted effective tax rate is defined as the effective tax rate 
adjusted for the tax impact of adjusting items. The tax impact of 
adjusting items is provided in note 8.

Operating 
cash flow

Adjusted operating cash flow represents cash generated from 
operations adjusted to exclude cash flows relating to exceptional 
items and movement on accrual for employer's taxes on share-
based payments relating to equity settled share awards with 
vesting periods longer than 12 months, and to include lease re-
payments following adoption of IFRS 16 Leases in the prior year.

Free cash 
flow

Adjusted free cash flow is defined as adjusted operating cash 
flow less capital expenditure.

Statutory 
net debt

Net debt is defined as the aggregate of the Group's cash and 
cash equivalents and its external bank borrowings net of capital-
ised bank arrangement fees. It does not include lease liabilities 
recognised following the adoption of IFRS 16 Leases in the prior 
year.

Financial StatementsA reconciliation of adjusted operating profit 

net assets acquired is recorded as goodwill. 

-  Magazine newsstand circulation, print 

to profit before tax is shown below:

Inter-company transactions, balances and 

subscription and advertising revenue is 

2021
£m

2020
£m

Adjusted operating profit

195.8

93.4

Adjusted net finance costs

(7.5)

(2.5)

Adjusted profit before tax

188.3

90.9

Adjusting items:

Share-based payments 
(including social
security costs)

(14.8)

(5.5)

unrealised gains on transactions between 

recognised according to the date that the 

Group companies are eliminated.

related publication goes on sale.

Unrealised losses are also eliminated but 

-  Online advertising revenue is recognised 

are considered an impairment indicator of the 

over the period during which the adverts 

asset transferred. Accounting policies of 

are served.

subsidiaries have been changed where 

-  Revenue from the sale of digital magazine 

necessary to ensure consistency with the 

subscriptions is recognised uniformly over 

policies adopted by the Group.

the term of the subscription.

-  Event income is recognised when the event 

has taken place.

-  Licensing revenue is recognised on the 

Exceptional items (note 5)

(27.4)

(17.1)

Segment reporting

Amortisation of acquired 
intangibles (note 12)

Fair value gain on 
contingent consideration

Unwinding of discount on 
contingent consideration

Fair value loss on currency 
option

(38.3)

(21.6)

by geographical segment. The Group also uses 

-  Publisher services revenue is recognised 

The Group is organised and arranged primarily 

supply of the licensed content.

-

-

-

7.6

(1.1)

(1.2)

a sub-segment split of Media and Magazines 

when the issues are distributed to 

for further analysis. Operating segments are 

wholesalers.

reported in a manner consistent with the 

-  Revenue from broadcaster productions is 

internal reporting provided to the Chief 

recognised over the period of 

Operating Decision Makers who are 

development in line with expenditure 

considered to be the Executive Directors of 

incurred.

Profit before tax

107.8

52.0

Future plc.

A reconciliation between adjusted and 

-  Other revenue is recognised at the time of 

sale or provision of service.

- Price comparison revenue is recognised   

statutory earnings per share measures is 

Revenue recognition

  upon completion of the sale.

shown in note 10.

Revenue from contracts with customers is 

- Rewards revenue is recognised upon 

recognised in the income statement in line 

  usage of a voucher net of an estimate for 

with the five-step model in IFRS 15, to reflect 

  cancellations.

Basis of consolidation

the pattern of transfer of goods and services 

The right of return is considered to be 

The consolidated financial statements 

to the customer. Revenue is recognised in the 

variable consideration. The probable amount 

incorporate the financial statements of Future 

income statement when control passes to the 

of expected returns is estimated using the 

plc (the Company) and its subsidiary 

customer. If the customer simultaneously 

most-likely amount method and accounted for 

undertakings. Subsidiaries are all entities 

receives and consumes the benefits of the 

as a reduction in revenue.

controlled by the Group. Control exists when 

contract, revenue is recognised over time. 

the Group is either exposed to or has the rights 

Otherwise, revenue is recognised at a point in 

to variable returns from its involvement with 

time.

Foreign currency translation

the entity and has the ability to affect those 

Revenue comprises the transaction price of 

returns through its power over the entity. 

the contract, being consideration received or 

(a) Functional and presentation 

Subsidiaries are fully consolidated from the 

receivable for the sale of goods and services in 

currency

date on which control is transferred to the 

the ordinary course of the Group’s activities. 

Items included in the financial statements of 

Group. They are deconsolidated from the date 

Revenue is shown net of value-added tax, 

each of the Group’s entities are measured 

that control ceases. The purchase method of 
accounting is used to account for the 

estimated returns, rebates and discounts, 
which includes retail promotion costs and 

using the currency of the primary economic 
environment in which the entity operates (‘the 

acquisition of subsidiaries by the Group.

advertising rebates, and after eliminating 

functional currency’). The consolidated 

The cost of an acquisition is measured as the 

sales within the Group.

financial statements are presented in sterling, 

fair value of the assets given, equity 

For print and digital magazine newstrade 

which is the Group’s presentation currency.

instruments issued and liabilities incurred or 

and subscription revenue, and digital 

assumed at the date of exchange, and includes 

advertising revenues and expenses, revenue is 

(b) Transactions and balances

the fair value of any asset or liability resulting 

recognised as the amount paid by the end 

Foreign currency transactions are translated 

from a contingent consideration arrangement. 

consumer, rather than the amount remitted by 

into the functional currency using the 

Acquisition-related costs are expensed as 

the agent. 

exchange rate prevailing at the date of the 

incurred. Identifiable assets acquired and 

Related commissions paid to agents are 

transaction.  Foreign exchange gains and 

liabilities and contingent liabilities assumed in 

recognised as an expense within cost of sales.

losses resulting from the settlement of such 

a business combination are measured initially 

The following recognition criteria also 

transactions and from the translation at 

at their fair values at the acquisition date. The 

apply:

balance sheet exchange rates of monetary 

excess of the cost of acquisition over the fair 

-  eCommerce revenue is recognised at the 

assets and liabilities denominated in foreign 

value of the Group’s share of the identifiable 

time of the related product sale.

currencies are recognised in the income 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  137

Financial Statementsstatement, with exchange differences arising 

amount to be expensed over the appropriate 

Lease payments are discounted using the 

on trading transactions being reported in 

service period is determined by reference to 

interest rate implicit in the lease, or where not 

operating profit and with those arising on 

the fair value of the awards. The calculation of 

available, the incremental borrowing rate (for 

financing transactions reported in net finance 

fair value includes assumptions regarding the 

leases existing on transition the incremental 

costs unless, as a result of cash flow hedging, 

number of cancellations and excludes the 

borrowing rate).

they are reported in other comprehensive 

impact of any non-market vesting conditions 

Short-term and low-value leases (as 

income.

(for example, earnings per share). Non-

defined by IFRS 16) are recognised on a 

market vesting conditions are included in 

straight-line basis as an expense in the 

(c) Group companies

assumptions about the number of awards 

income statement.

The results and financial position of all the 

that are expected to vest. At each balance 

Finance costs are charged to the income 

Group entities that have a functional currency 

sheet date, the Group revises its estimates of 

statement over the lease term, at a constant 

different from the presentation currency are 

the number of awards that are expected to 

periodic rate of interest. Right-of-use assets 

translated into the presentation currency as 

vest. It recognises the impact of the revision 

are depreciated over the lease term on a 

follows:

of original estimates, if any, in the income 

straight-line basis. Each lease payment is 

 (i)  Assets and liabilities for each balance 
sheet are translated at the closing rate at 

the date of that balance sheet.
 (ii)  Income and expenses for each income 
statement are translated at average 

exchange rates.
 (iii)  All resulting exchange differences are 
recognised as a separate component of 

statement, with a corresponding adjustment 

allocated between the liability and finance 

to equity for equity-settled awards and 

cost.

liabilities for cash-settled awards.

Where the Group is a lessor, where the 

The grant by the Company of share awards 

lease transfers substantially all the risks and 

to the employees of subsidiary undertakings 

rewards of ownership to the lessee it is 

is treated as a capital contribution. The fair 

classified as a finance lease. All others are 

value of employee services received, 

accounted for as operating leases. Where the 

measured by reference to the grant date fair 

Group is an intermediate lessor, the sublease 

equity and presented separately in the 

value, is recognised over the vesting period as 

is classified as a finance or operating lease by 

Consolidated statement of changes in 

an increase to investment in subsidiary 

reference to the right-of-use asset arising 

equity.

undertakings, with a corresponding credit to 

from the head lease. Amounts due from 

equity in the Company’s financial statements.

lessees under finance leases are recognised 

On consolidation, exchange differences 

Shares in the Company are held in trust to 

as receivables at the amount of the net 

arising from the translation of the net 

satisfy the exercise of awards under certain of 

investment in the leases. Finance lease 

investment in foreign operations, and of 

the Group’s share-based compensation plans 

income reflects a constant periodic rate of 

borrowings and other currency instruments 

and exceptional awards. The trust is 

return on the Group’s net investment 

designated as hedges of such investments, 

consolidated within the Group financial 

outstanding. Rental income from operating 

are taken to shareholders’ equity. When a 

statements. These shares are presented in the 

leases is recognised on a straight-line basis 

foreign operation is sold, exchange 

consolidated balance sheet as a deduction 

over the term of the relevant lease.

differences that were recorded in equity are 

from equity at the market value on the date of 

recognised in the income statement as part of 

acquisition.

the gain or loss on sale.

Tax

(c) Bonus plans

Tax on the profit or loss for the year comprises 

The Group recognises a liability and an 

current tax and deferred tax. Tax is recognised 

Employee benefits

expense for bonuses taking into 

in the income statement except to the extent 

consideration the profit attributable to the 

that it relates to items recognised directly in 

(a) Pension obligations

Company’s shareholders after certain 

equity in which case it is recognised in equity.

The Group has a number of defined 
contribution plans. For defined contribution 

adjustments. The Group recognises a 
provision where contractually obliged or 

Current tax is payable based on taxable 
profits for the year, using tax rates that have 

plans the Group pays contributions into a 

where there is a past practice that has created 

been enacted or substantively enacted at the 

privately administered pension plan on a 

a constructive obligation.

balance sheet date, along with any 

contractual or voluntary basis. The Group has 

no further payment obligations once the 

contributions have been paid. Contributions 

Leases

adjustment relating to tax payable in previous 

years. Management periodically evaluates 

items detailed in tax returns where the tax 

are charged to the income statement as they 

Property leases are recognised on the 

treatment is subject to interpretation. Taxable 

are incurred.

balance sheet as a right-of-use asset and 

profit differs from net profit in the income 

corresponding lease liability at the date the 

statement in that income or expense items 

(b) Share-based compensation

leased asset is available for use. Lease 

that are taxable or deductible in other years 

The Group operates a number of share-based 

liabilities are measured at the present value of 

are excluded – as are items that are never 

compensation plans.

payments less lease incentives receivable. 

taxable or deductible. Current tax assets 

The fair value of the employee services 

Right-of-use assets are measured equal to the 

relate to payments on account not offset 

received in exchange for the grant of the 

value of the lease liability plus restoration 

against current tax liabilities.

awards is recognised as an expense. The total 

costs.

Deferred tax is provided for in full, using 

138  /  FUTURE PLC

Financial Statementsthe liability method, on temporary differences 

applicable jurisdiction over the life of the 

(b) Acquired intangible assets

arising between the tax bases of assets and 

asset.

liabilities and their carrying amounts in the 

consolidated financial statements. However, 

Dividends

These intangible assets have a finite useful life 

and are stated at cost less accumulated 

amortisation. Assets acquired as part of a 

deferred tax is not accounted for if it arises 

All dividend distributions to the Company’s 

business combination are initially stated at 

from initial recognition of an asset or liability 

shareholders are recognised as a liability in 

fair value. Amortisation is calculated using the 

in a transaction other than a business 

the financial statements in the period in which 

straight-line method to allocate the cost of 

combination that at the time of the 

they are approved.

transaction affects neither accounting nor 

taxable profit or loss. Deferred tax is 

these intangibles over their estimated useful 

lives (typically between one and fifteen 

years).

determined using tax rates (and laws) that 

Property, plant and equipment

Expenditure incurred on the launch of new 

have been enacted or substantively enacted 

Property, plant and equipment is stated at 

magazine titles is recognised as an expense in 

by the balance sheet date and are expected to 

cost (or deemed cost) less accumulated 

the income statement as incurred. 

apply when the related deferred tax asset is 

depreciation and impairment losses. Cost 

realised or the deferred tax liability is settled 

includes expenditure that is directly 

(c) Computer software and website 

in the appropriate territory.

attributable to the acquisition of the items.

development

Deferred tax assets are recognised to the 

extent that it is probable that future taxable 

profits will be available against which the 

Depreciation

Non-integral computer software purchases 

are stated at cost less accumulated 

amortisation. Costs incurred in the 

temporary differences can be utilised.  

Depreciation is calculated using the straight-

development of new websites are capitalised 

Deferred tax is provided on temporary 

line method to allocate the cost of property, 

only where the cost can be directly attributed 

differences arising on investments in 

plant and equipment less residual value over 

to developing the website to operate in the 

subsidiaries, except where the timing of the 

estimated useful lives, as follows:

manner intended by management and only to 

reversal of the temporary difference is 

•  Land and buildings – 50 years or period 

the extent of the future economic benefits 

controlled by the Group and it is probable 

of the lease if shorter.

expected from its use. These costs are 

that the temporary difference will not reverse 

•  Plant and machinery – between one and 

amortised on a straight-line basis over their 

in the foreseeable future.

five years.

estimated useful lives (between one and 

Certain deferred tax assets and liabilities 

•  Equipment, fixtures and fittings – 

three years). Costs associated with 

are offset against each other where they 

between one and five years.

maintaining computer software or websites 

relate to the same jurisdiction and there is a 

• Right-of-use assets – lease term.

are recognised as an expense as incurred.

legally enforceable right to offset.

The assets’ residual values and useful lives 

Uncertain tax positions are provided for 

are reviewed, and adjusted if appropriate, at 

under IAS 12, with due consideration for the 

each balance sheet date. An asset’s carrying 

interpretive guidance in IFRIC 23. Each 

amount is written down immediately to its 

Impairment tests and  
Cash-Generating Units (CGUs)

uncertain tax treatment is considered either 

recoverable amount if the asset’s carrying 

A CGU is defined as the smallest identifiable 

separately or together with other uncertain 

amount is greater than its estimated 

group of assets that generates cash inflows 

positions in the same jurisdiction, depending 

recoverable amount.

that are largely independent of the cash 

on which approach better predicts the 

Gains and losses on disposals are 

inflows from other assets or groups of assets.

resolution of the uncertainty.  The effect of 

determined by comparing proceeds with 

Goodwill is not amortised but tested for 

the uncertainty is measured with reference to 

carrying amounts. These are included in the 

impairment at least once a year or more 

the expected value, i.e. the sum of the 

income statement. 

probability-weighted amounts in a range of 
possible outcomes. The expected value better 

predicts the resolution of the uncertainty 

Intangible assets

where there is a range of possible outcomes.

(a) Goodwill

frequently when there is an indication that it 

may be impaired. Therefore, the evolution of 
general economic and financial trends as well 

as actual economic performance compared to 

market expectations represent external 

indicators that are analysed by the Group, 

Deferred tax in business 
combinations

Goodwill represents the difference between 

together with internal performance 

the cost of the acquisition and the fair value of 

indicators, in order to assess whether an 

net identifiable assets acquired. 

impairment test should be performed more 

In business combinations, deferred tax is 

Goodwill is stated at cost less any 

than once a year.

calculated at the date of acquisition. Where 

accumulated impairment losses. Goodwill is 

IAS 36 Impairment of Assets requires these 

the fair value (and therefore the acquisition 

allocated to appropriate groups of cash 

tests to be performed at the level of each CGU 

accounting value) of assets acquired is 

generating units (those expected to benefit 

or group of CGUs likely to benefit from 

different from its tax base, a deferred tax asset 

from the business combination) and it is not 

acquisition-related synergies, within an 

or liability is recognised on the temporary 

subject to amortisation but is tested annually 

operating segment.

difference. The tax base is dependent on the 

for impairment.

expected tax deductions available in the 

Any impairment of goodwill is recorded in 

the income statement as a deduction from 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  139

Financial Statementsoperating profit and is never reversed 

Inventories

Provisions

subsequently.

Inventories are stated at the lower of cost 

Provisions are recognised when the Group 

Other intangible assets with a finite life are 

and net realisable value. For raw materials, 

has a present legal or constructive obligation 

amortised and are tested for impairment only 

cost is taken to be the purchase price on a 

as a result of past events, and it is more likely 

where there is an indication that an 

first in, first out basis. For finished goods, 

than not that an outflow of resources will be 

impairment may have occurred.

cost is calculated as the direct cost of 

required to settle the obligation.

production. It excludes borrowing costs. Net 

Provisions are measured at the Directors’ 

realisable value is the estimated selling price 

best estimate of the expenditure required to 

Recoverable amount

in the ordinary course of business, less 

settle the obligation at the balance sheet 

To determine whether an impairment loss 

applicable variable selling expenses.

date, and are discounted to present value 

should be recognised, the carrying value of 

the assets and liabilities of the CGUs or 

where the effect is material.

groups of CGUs is compared to their 

Trade and other receivables

recoverable amount.

Trade and other receivables are initially 

Carrying values of CGUs and groups of 

recognised at fair value and subsequently 

Derivative financial instruments and 
hedging activities

CGUs tested include goodwill and assets with 

measured at amortised cost using the 

The Group uses derivative financial 

finite useful lives (property, plant and 

effective interest method, less a loss 

instruments to reduce exposure to foreign 

equipment and intangible assets).

allowance. The Group applies the IFRS 9 

exchange and interest rate risks and 

The recoverable amount of a CGU is the 

simplified approach to measuring expected 

recognises these at fair value in its balance 

higher of its fair value less costs to sell and its 

credit losses, which uses a lifetime expected 

sheet. For instruments for which hedge 

value in use. Fair value less costs to sell is the 

loss allowance for all trade receivables. 

accounting is applied, gains and losses are 

best estimate of the amount obtainable from 

Expected loss rates, calculated based on 

taken to equity. Any changes to the fair value 

the sale of an asset in an arm’s length 

historical credit losses, are applied to trade 

of derivatives not hedge accounted for are 

transaction between knowledgeable, willing 

receivables grouped based on days past due.

recognised in the income statement. Any 

parties, less the costs of disposal. This 

estimate is determined, on 30 September, on 

new instruments entered into by the Group 

will be reviewed on a ‘case by case’ basis at 

the basis of the discounted present value of 

Cash and cash equivalents

inception to determine whether they should 

expected future cash flows plus a terminal 

Cash and cash equivalents include cash in 

qualify as hedges and be accounted for 

value and reflects general market sentiment 

hand and deposits held on call with banks. 

accordingly under IFRS 9. In accordance with 

and conditions. 

Bank overdrafts are shown within 

its treasury policy, the Group does not hold 

Value in use is the present value of the 

borrowings in current liabilities on the 

or issue any derivative financial instruments 

future cash flows expected to be derived from 

balance sheet.

for trading purposes.

the CGUs or group of CGUs. Cash flow 

projections are based on economic 

assumptions and forecast trading conditions 

Trade and other payables

Where hedge accounting is not applied, 

changes in fair value of derivative financial 

instruments are recognised within profit or 

drawn up by the Group’s management, as 

Trade and other payables are initially 

loss.

follows:

recognised at fair value and subsequently 

•  cash flow projections are based on 

measured at amortised cost.

three-year business plans;

•  cash flow projections beyond that  

time frame are extrapolated by  

Borrowings

Investments

The Company’s investments in subsidiary 

undertakings are stated at the fair value of 

applying a country-specific  growth  
rate to perpetuity for both the US, 

Borrowings are recognised initially at fair 
value, net of transaction costs incurred. 

consideration payable, including related 
acquisition costs, less any provisions for 

Australia and the UK; and

Borrowings are subsequently stated at 

impairment.

•  the cash flows obtained are discounted 

amortised cost with any difference between 

using appropriate rates for the business 

the proceeds (net of transaction costs) and 

and the territories concerned.

the redemption value recognised in the 

Exceptional items

If goodwill has been allocated to a CGU and 

income statement over the period of the 

The Group considers items of income and 

an operation within that CGU is disposed of, 

borrowings using the effective interest 

expense as exceptional and excludes them 

the goodwill associated with that operation is 

method. 

from the adjusted results where the nature of 

included in the carrying amount of the 

Borrowings are classified as current 

the item, or its size, is material and/or is not 

operation in determining the profit or loss on 

liabilities unless the Group has an 

related to the core underlying trading of the 

disposal. The goodwill allocated to the 

unconditional right to defer settlement of the 

Group so as to assist the user of the financial 

disposal is measured on the basis of the 

liability for at least 12 months after the 

statements to better understand the results 

relative profitability of the operation disposed 

balance sheet date.

and the operations retained.

of the core operations of the Group. Details 

of exceptional items are shown in note 5. 

140  /  FUTURE PLC

Financial Statements 
Critical accounting assumptions, 
judgements and estimates

(c) Determining the basis on which 

adjusted operating profit. A decrease of 50 

goodwill is allocated and monitored for 

basis points in the discount rate would 

The preparation of the financial statements 

goodwill impairment testing

increase the amounts recognised in respect of 

under IFRS requires the use of certain critical 

Judgement is applied in the identification of 

brands by £11.1m and customer relationships 

accounting assumptions and requires 

cash-generating units (“CGUs”). Note that the 

by £0.6m, giving rise to a £2.2m increase in the 

management to exercise its judgement and to 

acquisition of Mozo in Australia means that 

deferred tax liability recognised on 

make estimates in the process of applying the 

there is now material goodwill allocated and 

acquisition, and would reduce the level of 

Group’s accounting policies.

monitored in the Australia operating segment. 

goodwill by £9.5m. An increase of 50 basis 

Critical judgements in applying the 
Group’s accounting policies

Goodwill cannot be monitored at a lower level 

points in the discount rate would reduce the 

than the operating segment level and 

amounts recognised in respect of brands by 

although Australia is not disclosed as a 

£12.2m and customer relationships by £0.5m, 

The areas where the Board has made critical 

reportable segment (as outlined in Note 1 it is 

giving rise to a £2.4m reduction in the 

judgements in applying the Group’s 

aggregated with the UK),  this is only because 

deferred tax liability recognised on 

accounting policies (apart from those 

it represents less than 10% of the Group’s 

acquisition, and would increase the level of 

involving estimations which are dealt with 

results (and therefore is not required to be 

goodwill by £10.3m. A 10% increase in the 

separately below) are:

reported separately under IFRS 8 Operating 

forecast adjusted operating profit used in the 

segments). 

valuation models would increase the amounts 

(a) Accounting for acquisitions

Given the speed of integration of acquisitions 

recognised in respect of brands by £41.9m and 

Management applies judgement in 

and the interdependency of revenues across 

customer relationships by £5.9m, giving rise to 

accounting for acquisitions, including 

the Group, both between its brands, the 

an increase in the deferred tax liability 

identifying assets arising from the application 

Media and Magazine sub-segments and 

recognised on acquisition of £9.1m, and would 

of IFRS 3 Business combinations, undertaking 

globally the Directors remain comfortable, 

reduce the level of goodwill by £38.7m. A 10% 

Purchase Price Allocation exercises to allocate 

with the addition of Australia outlined above, 

decrease in the forecast adjusted operating 

value between assets acquired, including the 

with the continued identification of the UK and 

profit used in the valuation models would 

allocation between intangible assets and 

the US as the other primary groups of CGUs 

decrease the amounts recognised in respect 

goodwill, and where relevant valuing 

used in impairment testing, based on how 

of brands by £41.7m and customer 

contingent consideration. Key judgements are 

goodwill is monitored.

made in respect of discount rates, growth 

rates, royalty rates and the estimated life of 

intangibles, for which sensitivity analysis has 

Key sources of estimation 
uncertainty 

relationships by £5.9m, giving rise to a 

reduction in the deferred tax liability 

recognised on acquisition of £9.0m, and would 

reduce the level of goodwill by £38.6m. See 

been provided in section (a) below. See note 

The following are areas of key sources of 

notes 12 and 28 for further details.

28 for further detail.

estimation uncertainty that may have a 

significant risk of causing a material 

(b) Provision for returns

(b) Exceptional items

adjustment to the carrying amounts of assets 

Where there is a right of return, the Group 

Due to the significant acquisition-related 

and liabilities within the next financial year:

provides for estimated unsold copies of 

activity, there are a number of items which 

magazines sold via newsstand wholesalers 

require judgement to be applied in 

(a) Valuation of acquired intangible assets

and distributors. Provisions require the use of 

determining whether they are exceptional in 

Acquisitions may result in the recognition of 

estimates and judgements, and actual results 

nature. In the current year these include 

intangible assets, such as titles, trademarks, 

could vary from these estimates.

acquisition related costs of £14.7m, being deal 

customer lists, subscriber databases, creative 

The Group has assessed the sensitivity of the 

fees in respect of the GoCo acquisition 

services relationships, content, advertising 

returns provision to a reasonably possible 

(£10.2m) and the Dennis acquisition (£4.5m), 
integration and restructuring costs of £2.9m 

relationships, customer relationships, 
publishing rights, non-compete agreements 

change in assumptions, which has been 
defined as a 10% increase in the provision as a 

relating to GoCo, a £1.0m net expense on the 

and eCommerce technology. These assets are 

result of lower than estimated returns, and a 

exit of onerous properties, and impairment 

valued using a discounted cash flow model, 

10% decrease in the provision as a result of 

charge of £8.8m. This relates to a write down 

Multi-period Excess Earnings Method 

higher than estimated returns, the impact of 

of the brand and customer relationship 

(“MEEM”), or a relief from royalty method. In 

which would be a £5.2m increase/decrease in 

intangible assets relating to Look After My 

applying these valuation methods, a number 

the provision required and a £2.2m decrease/

Bills which was acquired as part of the GoCo 

of key assumptions are made in respect of 

increase in revenue.

acquisition, by £4.4m each respectively, as a 

discount rates, growth rates, royalty rates and 

result of turbulence in the UK gas and 

the estimated life of intangibles. During the 

electricity market which directly impacted the 

year, such critical estimates have been made 

auto-switch service offering. See notes 5 and 

regarding the GoCo acquisition. The Group 

28 for further details.

has assessed the sensitivity of the GoCo 

intangible asset values recognised to changes 

in key assumptions, which have been 

identified as the discount rate and forecast 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  141

Financial Statements 
Notes to the financial statements
1. SEGMENTAL REPORTING 

The Group is organised and arranged primarily by reportable segment. The Executive Directors consider the performance of the 
business from a geographical perspective, namely the UK and the US. The Australian business is considered to be part of the UK 
segment and is not reported separately due to its size. The Group also uses a sub-segment split of Media (websites and events) and 
Magazines for further analysis. The Group considers that the assets within each geographical segment are exposed to the same risks.

(a) Reportable segment

(i) Segment revenue

Segment:

UK

US

Total

                          Sub-segment

2021

                           Sub-segment

Media
£m

Magazines
£m

220.4

202.4

422.8

176.2

7.8

184.0

Total
£m

396.6

210.2

606.8

Media 
£m

Magazines
£m

79.8

157.5

237.3

92.1

10.2

102.3

2020

Total
£m

171.9

167.7

339.6

Transactions between segments are carried out at arm’s length.

(ii) Segment adjusted operating profit

Adjusted operating profit is used by the Executive Directors to assess the performance of each segment. Operating profit for the 
Media and Magazines sub-segments is not reported internally, as overheads are not fully allocated on this basis. The table below 
shows the impact of intra-group adjustments on the adjusted operating profit for the UK and US segments:

Adjusted  operating 
profit prior to  
intra-group  
adjuments
£m

Intra-group  
adjustments
£m

Adjusted  
operating profit
£m

Adjusted operating 
profit prior  
to intra-group  
adjustments
£m

Intra-group  
adjustments
£m

Adjusted  
operating profit
£m

2021

2020

64.9

130.9

195.8

68.7

(68.7)

-

133.6

62.2

195.8

10.6

82.8

93.4

48.5

(48.5)

-

59.1

34.3

93.4

Segment:

UK

US

Total

Intra-group adjustments relate to the net impact of charges from the UK to the US in respect of management fees (for back office 
revenue functions such as finance, HR and IT which are largely based in the UK) and licence fees for the use of intellectual property. 
The increase in the year is driven by the increased operating margin achieved by the Group and the growth in media revenue in the 
US.

A reconciliation of total segment adjusted operating profit to profit before tax is provided as follows:

Total adjusted operating profit

Share-based payments (including social security costs)

Amortisation of acquired intangibles

Exceptional items (note 5)

Net finance (costs)/income

Other expense

Profit before tax

142  /  FUTURE PLC

2021
£m

195.8

(14.8)

(38.3)

(27.4)

(7.5)

-

107.8

2020
£m

93.4

(5.5)

(21.6)

(15.6)

2.8

(1.5)

52.0

Financial Statements 
(iii) Segment assets and liabilities

Segment:

UK

US

Total

(iv) Other segment information

Segment:

UK

US

Total 

Segment assets

Segment liabilities

Segment net assets

2021
£m

2020
£m

2021
£m

2020
£m

2021
£m

2020
£m

1,356.3

274.8

1,631.1

269.7

341.5

611.2

(738.3)

(30.5)

(768.8)

(192.5)

(37.4)

(229.9)

618.0

244.3

862.3

77.2

304.1

381.3

Non-current assets

Additions to 
non-current assets

Depreciation 
and amortisation

Exceptional  
items

2021
£m

2020
£m

2021
£m

2020
£m

980.7

221.4

1,202.1

293.1

221.4

514.5

745.0

27.2

772.2

216.7

7.7

224.4

2021
£m

43.2

14.2

57.4

2020
£m

14.1

16.0

30.1

2021
£m

25.9

1.5

27.4

2020
£m

17.0

0.1

17.1

The non-current assets in the table above exclude deferred tax. 

Other than the items disclosed above and a share-based payments charge (excluding social security costs) of £10.0m (2020: £5.9m), of 

which £8.4m relates to the UK segment (2020: £5.0m) and £1.6m relates to the US segment (2020: £0.9m), and impairment of acquired 

intangible assets of £8.8m (2020: £0.8m) solely relating to the UK segment, there were no other significant non-cash expenses during 

the year.

(b) Business segment

(i) Gross profit by business segment

           Sub-segment

2021

              Sub-segment

Media
£m

Magazines
£m

Other
£m

Add back 
distribution 
expenses  
£m

Total 
£m

Media
£m

Magazines
£m

Other
£m

Add back 
distribution 
expenses 
£m

Segment:

UK

US

Total

163.5

182.6

346.1

109.4

4.4

113.8

(114.1)

(44.8)

(158.9)

21.3

1.7

23.0

180.1

143.9

324.0

65.0

138.9

203.9

56.4

6.4

62.8

(59.5)

(43.8)

(103.3)

11.5

1.7

13.2

2020

Total 
£m

73.4

103.2

176.6

In the prior year revenue of £43.4m arose from sales to the Group’s largest single customer which operates as an intermediary for 
digital advertising customers, of which £10.9m is recognised within the UK segment and £32.5m within the US segment. In the 
current year no single customer exceeds this threshold. No end customer, or other single customer or group of customers under 
common control contributed 10% or more to the Group’s revenue in either the current or prior year. The above analysis excludes the 
impact of intra-group adjustments.

Other relates mainly to sales, marketing and editorial related costs that are not directly attributable to Media or Magazines.

2. REVENUE 

The Group applies IFRS 15 Revenue from contracts with customers. See note 1 for disaggregation of revenue by sub-segment.

Timing of satisfaction of performance obligations

Revenue is recognised in the income statement when control passes to the customer. If the customer simultaneously receives and 
consumes the benefits of the contract, revenue is recognised over time. Otherwise, revenue is recognised at a point in time. 

The table overleaf provides detail for each revenue stream:

ANNUAL REPORT AND ACCOUNTS FY 2021  /  143

Financial Statements 
Revenue 
stream

Nature, timing and satisfaction of  
performance obligations

Revenue recognition

Online  
advertising 
revenue

The Group operates a number of websites with advertising space 
on their webpages which are sold via first party and programmatic/
third party routes. Customers can purchase by time and number of 
impressions.

For impressions, the performance obligation is the presentation of 
the advert to the customer. For time-based adverts, the performance 
obligation is the provision of an advert over a period of time to be seen 
by the customer. 

Revenue is recognised at the point the advert is presented 
to the consumer or over the period during which the 
advertisements are served.

Principal vs agent considerations mean revenue under 
certain contracts is recognised on a gross basis and some is 
recognised on a net basis.

eCommerce 
revenue

The Group earns commission when purchases are made directly from 
third parties by consumers clicking through to these products through 
links on the Group’s websites. The facilitation of each product sale 
reflects a separate performance obligation.

Revenues related to these commissions are recognised at the 
time of the related product sale, less an estimate to reflect the 
likelihood of product returns to the retailer based on historic 
return rates.

Subscriptions of magazines are sold online, with subscribers sent 
a digital or print version of the magazine every month (or multiple 
versions in a ‘double issue month’).

Cash is received in advance (either annually or monthly via direct 
debit).

For print subscriptions each magazine delivered represents a distinct 
performance obligation, whereas for digital magazines providing 
access to the digital content represents a distinct performance 
obligation.

For digital magazines cash collected in advance is deferred, with 
revenue recognised uniformly over the term of the subscription.

For print magazines cash collected in advance is deferred, 
with revenue recognised at a point in time when the relevant 
publication being subscribed to goes on sale.

Principal vs agent considerations mean revenue under certain 
contracts is recognised on a gross basis and some is recognised 
on a net basis.

Single issues of magazines are sold in stores and online.

The provision of each issue is a separate performance obligation, which 
is satisfied when the issue goes on sale.

The Group holds a number of events throughout the year, including shows 
and awards events, held physically and virtually. Revenue arises from the 
following:
- Stand/table space; sponsorship; ticket sales; and marketing packages.
Cash is collected in advance of the event. Each event is a separate 
performance obligation, being satisfied when the event has taken place.

Licence fees are charged for the use of the Group’s brands and content.

Performance obligations are satisfied over time (for example magazine 
content provided each month) and at a point in time (historic content is 
provided up-front).

Revenue is recognised at a point in time on the date that the 
related publication goes on sale based on the estimate of sales 
net of returns.

Principal vs agent considerations mean revenue under certain 
contracts is recognised on a gross basis and some is recognised 
on a net basis.

Cash collected in advance is deferred, with revenue recognised 
at a point in time when the event takes place.

Revenue is recognised on the supply of the licensed content, 

based on usage.

The Martketforce business is a distributor for magazines, and was 
acquired as part of the acquisition of TI Media in April 2020.

Performance obligations are satisfied at a point in time, when the issues 
go on sale.

Revenue is recognised at a point in time on the date that the 
related publication goes on sale based on the estimate of sales 
net of returns.

Print and 
digital 
magazine 
subscriptions

Magazine 
newsstand 
circulation  
and 
advertising 
revenue

Event income

Licensing  
revenue

Publisher  
services  
revenue

Broadcaster 
productions

Television programming content is developed and produced for public 
broadcast.

Performance obligations are satisfied over the period of the  
development in line with expenditure incurred.

Revenue is recognised over time, with the input method used 
to reflect the transfer of control to the customer. Inputs include 
costs incurred/labour hours expended, which provide a faithful 
depiction of the transfer of goods and services, directly relating 
to the progress of development of the programmes to date, 
which are commissioned specifically by broadcasters.

Price 
comparison

Revenue from price comparison services, acquired as part of the GoCo 
and Mozo acquisitions in February 2021, represents amounts receivable 
for insurance, utilities and other product introductions, including click 
through fees.

Performance obligations are satisfied at a point in time, being the point 
at which a policy is sold, a consumer signs up to a new tariff, or in limited 
cases when a customer clicks through to a partner website.

Upon the completion of a sale, revenue is measured at the 
fair value of the consideration received or receivable, net of an 
estimate of cancellations.

Rewards

Revenue is generated through commission arrangements, primarily based 
on a fixed percentage of spend. Performance obligations are satisfied at 
a point in time, when an online voucher transaction is approved by the 
merchant.

Upon usage of a voucher and approval by the merchant, revenue 
is measured net of an estimate for cancellations.

144  /  FUTURE PLC

Financial Statements 
The table below disaggregates revenue according to the timing of satisfaction of performance obligations: 

Total revenue

Over time
£m

13.8

Point in time
£m

Total revenue
£m

593.0

606.8

Over time
£m

12.3

Point in time
£m

Total revenue
£m

327.3

339.6

2021

2020

3. NET OPERATING EXPENSES 
 Operating profit is stated after charging: 

Cost of sales

Distribution expenses

Share-based payments (including 
social security costs)

Exceptional items (note 5)

Depreciation

Amortisation

Other administration expenses

4. FEES PAID TO AUDITORS 

Adjusted  
results
£m

(282.8)

(23.0)

(1.2)

-

(8.7)

(10.4)

(84.9)

(411.0)

Adjusting 
items
£m

-

-

(14.8)

(27.4)

-

(38.3)

-

(80.5)

2021 
Statutory
results
£m

(282.8)

(23.0)

(16.0)

(27.4)

(8.7)

(48.7)

(84.9)

(491.5)

Adjusted 
results
£m

(163.0)

(13.2)

(3.2)

-

(5.8)

(2.7)

(58.3)

(246.2)

Audit fees in respect of the audit of the financial statements of the  
Company and the consolidated financial statements

Audit related assurance services

Other assurance services1

Total fees

1 Other assurance services in the current year relate to the interim review, and in the prior year fees relating to the TI Media acquisition.

5. EXCEPTIONAL ITEMS 

Acquisition and integration related costs

Impairment of assets

Total operating charge

Disposals

Total charge

Adjusting 
items
£m

-

-

(5.5)

(15.6)

-

(21.6)

-

(42.7)

2021
£m

0.56

-

0.56

0.04

0.60

2021
£m

18.6

8.8

27.4

-

27.4

2020 
Statutory 
results
£m

(163.0)

(13.2)

(8.7)

(15.6)

(5.8)

(24.3)

(58.3)

(288.9)

2020
£m

0.43

0.04

0.47

0.29

0.76

2020
£m

14.8

0.8

15.6

1.5

17.1

Exceptional items include acquisition related costs of £18.6m, being deal fees in respect of the GoCo acquisition (£10.2m) and the 
Dennis acquisition (£4.5m) (2020: relating to the acquisition of TI Media (£3.8m)), integration and restructuring costs of £3.9m 
consisting of £2.9m relating to the GoCo acquisition (2020: £9.1m relating to the integration of TI Media), as well as a £1.0m net expense 
on the exit of onerous properties (2020: £1.6m net expense on the exit of onerous properties) following acquisitions, consisting of a 
£8.0m impairment of right-of-use assets, net of a £6.3m release of lease-related liabilities following the surrender of leases and £0.7m 
recognition of finance lease receivable.

The impairment charge of £8.8m relates to a write down of the brand and customer relationship intangible assets relating to Look 
After My Bills ('LAMB') which was acquired as part of the GoCo acquisition, by £4.4m each respectively, as a result of turbulence in the 
UK energy market which directly impacted the auto-switch service offering.

Further details of the acquisitions are shown in note 28.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  145

Financial Statements 
 
 
 
6. EMPLOYEE COSTS

Wages and salaries

Social security costs

Other pension costs

Share schemes

- Value of employees’ services1

- Employer’s social security costs on share options

Total employee costs

Group 
2021
£m

133.9

12.7

4.0

10.1

6.0

166.7

Company
2021
£m

1.9

-

-

-

-

Group 
2020
£m

90.6

8.2

2.4

5.9

2.8

1.9

109.9

1 In the current year, £10.0m (2020: £5.6m) relates to equity-settled and £0.1m (2020: £0.3m) to cash-settled share based payments.

Average monthly number of people (including Directors)

Production

Administration

Total

Group
2021
No.

1,690

705

2,395

Company
2021
No.

-

9

9

Group
2020
No.

1,303

333

1,636

At 30 September 2021, the actual number of people employed by the Group was 2,527 (2020: 2,037). In respect of our reportable 
segments 2,027 (2020: 1,639) were employed in the UK and 500 (2020: 398) were employed in the US.

Key management personnel compensation

Salaries and other short-term employee benefits

Post employment benefits

Share schemes

- Value of employees’ services

- Employer’s social security costs on share options

Total

Group 
2021
£m

2.7

-

3.5

4.3

10.5

Company 
2021
£m

1.9

-

-

-

1.9

Group 
2020
£m

2.6

0.1

1.0

1.0

4.7

Company
2020
£m

1.5

-

-

-

-

1.5

Company
2020
No.

-

7

7

Company 
2020
£m

1.5

-

-

-

1.5

Key management personnel are deemed to be the members of the Board of Future plc. It is this Board which has responsibility for 
planning, directing and controlling the activities of the Group.

Zillah Byng-Thorne and Rachel Addison were paid by Future Publishing Limited, a subsidiary company, for their services. In 2021 
£0.9m (2020: £0.7m) was recharged to Future plc by Future Publishing Limited in respect of Zillah Byng-Thorne, and £0.5m (2020: 
£0.2m) was recharged in respect of Rachel Addison. In 2020 £0.3m was recharged in respect of Penny Ladkin-Brand. These recharges 
are included in the salaries line for the Company in the table above.

Further details on the Directors’ remuneration and interests are given in the Directors’ remuneration report on pages 88 to 109. The 
highest paid Director during the year was Zillah Byng-Thorne (2020: Zillah Byng-Thorne) and details of her remuneration are shown on 
page 101.

146  /  FUTURE PLC

Financial Statements 
 
 
 
 
 
7.  FINANCE INCOME AND COSTS

Interest receivable on interest-bearing loans and borrowings

Interest receivable on lease liabilities

Adjusted finance income

Decrease in fair value of contingent consideration

Total reported finance income

Interest payable on interest-bearing loans and borrowings

Amortisation of bank loan arrangement fees

Interest payable on lease liabilities

Adjusted finance costs

Fair value loss on currency option

Unwinding of discount on contingent consideration

Total reported finance costs

Net finance (costs)/income

2021 
£m

0.2

0.1

0.3

-

0.3

(5.1)

(1.7)

(1.0)

(7.8)

-

-

(7.8)

(7.5)

2020 
£m

0.4

0.1

0.5

7.6

8.1

(1.8)

(0.4)

(0.8)

(3.0)

(1.2)

(1.1)

(5.3)

2.8

For further information in respect of the Group’s debt facilities and changes during the year see note 18.

In FY 2020, the £7.6m decrease in fair value of contingent consideration arose in respect of the SmartBrief, Inc acquisition. Similarly, 
£1.1m arose from unwinding of the discount on the contingent consideration in the prior year, of which £0.8m related to the 
acquisition of SmartBrief and £0.3m to Mobile Nations.

8. TAX ON PROFIT 

The tax charged in the consolidated income statement is analysed below:

Corporation tax

Current tax on the profit for the year

Adjustments in respect of previous years

Current tax charge

Deferred tax origination and reversal of temporary differences

Current year charge

Adjustments in respect of previous years

Deferred tax charge/(credit)
Total tax charge

2021
£m

30.5

(0.3)

30.2

13.9

(2.4)

11.5
41.7

The tax assessed in each year differs from the standard rate of corporation tax in the UK for the relevant year. The differences are 
explained below:

Profit before tax

Profit before tax at the standard UK tax rate of 19% (2020: 19%)

Release of provision for uncertain tax positions

Expenses not deductible for tax purposes

Non-deductible amortisation

Share-based payments

Non-taxable gain on deferred consideration

Effect of different rates of subsidiaries operating in other jurisdictions

Effect of change in tax rates

Difference in current and deferred tax rates

Adjustments in respect of previous years

Total tax charge

2021
£m

107.8

20.5

(1.1)

2.3

0.5

2.4

-

4.7

15.6

(0.5)

(2.7)

41.7

2020
£m

9.7

0.1

9.8

0.4

(2.5)

(2.1)
7.7

2020
£m

52.0

9.9

(1.5)

0.9

-

0.1

(1.9)

2.7

-

(0.1)

(2.4)

7.7

ANNUAL REPORT AND ACCOUNTS FY 2021  /  147

Financial Statements 
 
 
Included below is a reconciliation between the statutory and adjusted tax charge:

Total statutory tax charge

Tax effect of adjusting items:

Exceptional items

Share based payments

Amortisation of acquired intangibles

Change in tax rate

Fair value loss on currency option

Unwinding of discount on contingent consideration

Total adjusted tax charge

2021
£m

41.7

1.3

(1.5)

12.4

(15.6)

-

-

38.3

2020
£m

7.7

2.3

1.0

6.7

-

0.2

0.1

18.0

In the UK Budget of 3 March 2021, it was announced that the main corporation tax rate rate will increase from 19% to 25% with effect 
from 1 April 2023. This change was substantively enacted on 24 May 2021 within the Finance Bill 2021 and as a result the relevant 
deferred tax balances have been re-measured with a total impact of £15.6m as shown above. This is made up of an increase in deferred 
tax liabilities on acquired intangibles of £21.4m, offset by increases in deferred tax assets for share based payments, tax losses and 
capital allowances of £5.8m.

The Directors have assessed the Group’s uncertain tax positions and reduced the level of provision from £4.5m in the prior year to 
£3.4m in the current year. As a result of this reduction the Group has recognised a tax credit in the year of £1.1m.  The provision for 
uncertain tax positions has been recognised under IAS 12, taking into account the guidance published in IFRIC 23. Further information 
is given in the accounting policies section on page 138.

The adjusted tax charge takes into account amortisation of acquired intangible assets. The tax adjustment of £12.4m in respect of 
these intangibles represents a 26% effective rate on the underlying adjustment and reflects the mix of UK and US intangibles that are 
amortised.

As set out in the accounting policies the effect of the UK tax rate change has been excluded from the adjusted results of the Group as 
it results in a one-off non-cash impact on the Group's deferred tax balances that would otherwise significantly distort the Group's core 
underlying tax charge.

9. DIVIDENDS

Equity dividends

Number of shares in issue at end of year (million)

Dividends paid in year (pence per share)

Dividends paid in year (£m)

2021

120.6

1.6

(1.6)

2020

98.0

1.0

(1.0)

Interim dividends are recognised in the period in which they are paid and final dividends are recognised in the period in which they 
are approved. 

On 29 November 2021 the Board proposed a dividend of 2.8p per share, totalling an estimated £3.4m, in respect of the year ended 30 
September 2021, which subject to shareholder consent at the AGM, will be paid on 9 February 2022 to shareholders on the register at 
close of business on 14 January 2022.

A dividend of 1.6p per share totalling £1.6m in respect of the year ended 30 September 2020 was paid on 16 February 2021.

148  /  FUTURE PLC

Financial Statements 
 
10. EARNINGS PER SHARE 

Adjusted results
pence

Adjusting items
pence

Statutory results
pence

Adjusted results
pence

Adjusting items
pence

Statutory results
pence

2021

2020

Basic earnings/(loss) per share 

Diluted earnings/(loss) per share 

134.6

131.9

(75.3)

(73.8)

59.3

58.1

76.3

74.7

(29.9)

(29.3)

46.4

45.4

Basic earnings per share are calculated using the weighted average number of Ordinary shares in issue during the year. Diluted earnings 
per share have been calculated by taking into account the dilutive effect of shares that would be issued on conversion into Ordinary 
shares of awards held under employee share schemes. Adjusted earnings per share is based on profit after taxation which is then 
adjusted to exclude share-based payments (relating to equity settled share awards with vesting periods longer than 12 months) and 
associated social security costs, exceptional items, amortisation and impairment of intangible assets arising on acquisitions and any 
related tax effects as well as the impact of the UK tax rate change. The prior year results are also adjusted for fair value movements on 
contingent consideration (and unwinding of associated discount) and on the currency option (including any related tax effects).

Total Group 

Adjustments to profit after tax:

Profit after tax (£m)

Share-based payments (including social security costs) (£m)

Exceptional items (£m)

Amortisation of intangible assets arising on acquisitions (£m)

Decrease in fair value of contingent consideration (£m)

Unwinding of discount (£m)

Fair value loss on currency option (£m)

Tax effect of the above adjustments (£m)

Change in tax rate (£m)

Adjusted profit after tax (£m)

Weighted average number of shares in issue during the year:

- Basic

- Dilutive effect of share options

- Diluted

Basic earnings per share (in pence)

Adjusted basic earnings per share (in pence)

Diluted earnings per share (in pence)

Adjusted diluted earnings per share (in pence)

The adjustments to profit after tax have the following effect:

Basic earnings per share (pence)

Share-based payments (including social security costs) (pence)

Exceptional items (pence)

Amortisation of intangible assets arising on acquisitions (pence)

Decrease in fair value of contingent consideration (pence)

Unwinding of discount (pence)

Fair value loss on currency option (pence)

Tax effect of the above adjustments (pence)

Change in tax rate (pence)

Adjusted basic earnings per share (pence)

Diluted earnings per share (pence)

Share-based payments (including social security costs) (pence)

Exceptional items (pence)

Amortisation of intangible assets arising on acquisitions (pence)

Decrease in fair value of contingent consideration (pence)

Unwinding of discount (pence)

Fair value loss on currency option (pence)

Tax effect of the above adjustments (pence)

Change in tax rate (pence)

Adjusted diluted earnings per share (pence)

2021

2020

66.1

14.8

27.4

38.3

-

-

-

(12.2)

15.6

150.0

44.3

5.5

17.1

21.6

(7.6)

1.1

1.2

(10.3)

-

72.9

111,463,911

95,553,034

2,247,933

2,026,649

113,711,844

97,579,683

59.3

134.6

58.1

131.9

59.3

13.3

24.5

34.4

-

-

-

(10.9)

14.0

134.6

58.1

13.0

24.1

33.7

-

-

-

(10.7)

13.7

131.9

46.4

76.3

45.4

74.7

46.4

5.8

17.9

22.6

(8.0)

1.2

1.3

(10.9)

-

76.3

45.4

5.6

17.5

22.1

(7.8)

1.1

1.2

(10.4)

-

74.7

ANNUAL REPORT AND ACCOUNTS FY 2021  /  149

Financial Statements11. PROPERTY, PLANT AND EQUIPMENT 

Group

Cost

At 1 October 2019

On acquisition

Additions

Adoption of IFRS 16 Leases

Exchange adjustments

At 30 September 2020

On acquisition

Additions

Disposals

Exchange adjustments

At 30 September 2021

Accumulated depreciation

At 1 October 2019

Charge for the year

Impairment

At 30 September 2020

Charge for the year

Disposals

Impairment

Exchange adjustments

At 30 September 2021

Net book value at 30 September 2021

Net book value at 30 September 2020

Net book value at 1 October 2019

Land and 
buildings
£m

Plant and 
machinery
£m 

Equipment, 
fixtures and 
fittings  
£m 

Right-of-use  
lease assets
£m

1.6

1.9

0.3

-

-

3.8

0.6

0.7

(1.6)

-

3.5

(0.7)

(0.3)

-

(1.0)

(3.2)

1.6

-

-

6.1

0.5

0.6

-

-

7.2

1.0

3.2

(1.0)

-

10.4

(4.7)

(1.2)

-

(5.9)

(1.4)

1.0

-

0.1

0.9

0.5

-

-

-

1.4

0.3

0.3

(0.1)

-

1.9

(0.7)

(0.2)

-

(0.9)

(0.2)

0.1

-

-

-

8.3

-

13.5

(0.3)

21.5

3.4

33.9

(4.8)

(0.4)

53.6

-

(4.1)

(1.1)

(5.2)

(3.9)

4.8

(8.0)

0.1

(2.6)

(6.2)

(1.0)

(12.2)

0.9

2.8

0.9

4.2

1.3

1.4

0.9

0.5

0.2

41.4

16.3

-

Total
£m 

8.6

11.2

0.9

13.5

(0.3)

33.9

5.3

38.1

(7.5)

(0.4)

69.4

(6.1)

(5.8)

(1.1)

(13.0)

(8.7)

7.5

(8.0)

0.2

(22.0)

47.4

20.9

2.5

Right-of-use assets relate to property leases. The impairment in the year of £8.0m relates to properties which became vacant during 
the year, see note 5 for further detail.

Depreciation is included within administration expenses in the consolidated income statement.

150  /  FUTURE PLC

Financial StatementsGoodwill
£m

Publishing 
rights
£m

Brands
£m

Customer 
relationships
£m

Subscribers
£m

Other acquired 
intangibles
£m

Other
£m 

Total
£m 

12. INTANGIBLE ASSETS

Group

Cost 

At 1 October 2019

Additions through business combinations

Other additions

Exchange adjustments

At 30 September 2020

Additions through business combinations

Other additions

Disposal

Exchange adjustments

At 30 September 2021

Accumulated amortisation and impairment

At 1 October 2019

Charge for the year

Impairment

Exchange adjustments

At 30 September 2020

Charge for the year

Impairment

Disposal

Exchange adjustments

At 30 September 2021

484.7

97.2

-

(7.6)

574.3

384.7

-

-

(7.8)

951.2

(266.0)

-

-

1.4

(264.6)

-

-

-

1.6

15.5

75.1

-

(0.1)

90.5

-

-

-

(0.1)

90.4

(7.2)

(5.9)

-

-

(13.1)

(9.0)

-

-

0.1

61.6

4.5

-

(1.8)

64.3

287.7

-

-

(2.3)

349.7

(6.3)

(6.2)

-

0.8

(11.7)

(15.7)

(4.4)

-

0.4

16.4

6.0

-

(0.7)

21.7

33.5

-

-

(0.7)

54.5

(1.6)

(2.1)

-

0.1

(3.6)

(5.8)

(4.4)

-

0.2

(263.0)

(22.0)

(31.4)

(13.6)

12.8

3.4

-

(0.6)

15.6

0.1

-

-

(0.5)

15.2

(2.6)

(1.6)

-

0.1

(4.1)

(1.8)

-

-

0.2

(5.7)

9.5

11.5

10.2

34.2

5.3

-

(1.1)

38.4

5.3

-

-

(1.1)

42.6

(15.9)

(5.8)

-

0.5

(21.2)

(6.0)

-

-

0.1

23.2

4.2

3.1

(0.5)

30.0

10.1

7.4

(0.8)

(0.7)

46.0

648.4

195.7

3.1

(12.4)

834.8

721.4

7.4

(0.8)

(13.2)

1,549.6

(19.8)

(319.4)

(2.7)

(0.8)

0.4

(22.9)

(10.4)

-

0.8

0.4

(24.3)

(0.8)

3.3

(341.2)

(48.7)

(8.8)

0.8

3.0

(27.1)

(32.1)

(394.9)

15.5

17.2

18.3

13.9

1,154.7

7.1

3.4

493.6

329.0

Net book value at 30 September 2021

Net book value at 30 September 2020

Net book value at 1 October 2019

688.2

309.7

218.7

Useful economic lives

68.4

77.4

8.3

5-15 
years

318.3

52.6

55.3

3-15 
years

40.9

18.1

14.8

8-10 
years

7-8 
years

3-15 
years

2 
years

Acquired intangibles are amortised over their estimated economic lives, typically ranging between two and fifteen years. See 
accounting policy on page 139 for further details. The other acquired intangibles category in the table above includes assets relating to 
customer lists, content and software.

Included within the summary of acquired intangible assets above are the following individually material assets:
- GoCo brand acquired in February 2021, with a net book value (‘NBV’) at 30 September 2021 of £254.8m, a useful economic life (‘UEL’) 
of 20 years and remaining amortisation period of 19.5 years;
- GoCo customer relationships acquired as part of the GoCo acquisition in February 2021 (NBV at 30 September 2021 of £11.4m with a 
UEL of 4 years and remaining amortisation period of 3.5 years);
- Publishing rights relating to TV Weekly magazines, acquired as part of the TI Media acquisition in April 2020 (NBV at 30 September 
2021 of £24.8m with a UEL of 15 years and remaining amortisation period of 13.5 years);
- Publishing rights relating to Decanter magazine which was acquired as part of the TI Media acquisition (NBV at 30 September 2021 of 
£7.2m with a UEL of 15 years and remaining amortisation period of 13.5 years);
- Publishing rights relating to Country Life magazine which was acquired as part of the TI Media acquisition (NBV at 30 September 
2021 of £7.5m with a UEL of 15 years and remaining amortisation period of 13.5 years);
- Subscriber asset relating to the email newsletter subscriber database acquired as part of the SmartBrief acquisition in July 2019 (NBV 
at 30 September 2021 of £6.7m with a UEL of 7 years and remaining amortisation period of 5 years); and
- LAMB brand and customer relationships which were both acquired as part of the GoCo acquisition during the year (NBV at 30 
September 2021 of £7.3m and £7.0m respectively and with UEL's of 10 and 9 years respectively). 

Any residual amount arising as a result of the purchase consideration being in excess of the value of acquired assets is recorded 
as goodwill. Goodwill is not amortised under IFRS, but is subject to impairment testing at least annually or more frequently on the 
occurrence of some triggering event. Goodwill is recorded and tested for impairment on a territory by territory basis. Further details 
regarding the intangible assets acquired during the year through business combinations (and adjustments to fair value in respect of 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  151

Financial Statements 
these intangibles) are set out in note 28. Other intangibles relate to capitalised software costs and website development costs which 
are internally generated. 

An impairment charge of £8.8m has been recognised in the year, relating to a write down of the brand and customer relationship 
intangible assets relating to LAMB which was acquired as part of the GoCo acquisition, by £4.4m each respectively, as a result of 
turbulence in the UK energy market which directly impacted the auto-switch service offering (see note 5). The recoverable amounts 
remaining on the 30 September 2021 balance sheet in respect of these assets are £7.0m in respect of customer relationships and 
£7.3m in respect of the LAMB brand which reflect the estimated value in use of these intangible assets, calculated using a post 
tax discount rate of 9.5% (pre-tax discount rate of 12.7%). A change of less/plus 100 basis points in the post tax discount rate would 
decrease/increase the level of impairment recognised by £0.6m. An increase/decrease in the profits forecast to be generated by the 
LAMB assets by 25% would decrease/increase the level of impairment recognised by £3.5m.

The impairment in the prior year of £0.8m relates to the TI Media legacy finance system.

Amortisation is included within administration expenses in the consolidated income statement.

Impairment assessments for goodwill

The net book value of goodwill at 30 September 2021 consists of £532.2m (2020: £170.9m) relating to the UK, £143.3m (2020: £138.8m) 
relating to the US and £12.7m (2020: £nil) relating to Australia. The basis for calculating recoverable amounts is described in the 
accounting policies on page 140.

Trends in the economic and financial environment, competition and regulatory authorities’ decisions, or changes in competitor 
behaviour in response to the economic environment may affect the estimate of recoverable amounts, as will unforeseen changes in 
the political, economic or legal systems of some countries.

Note that the acquisition of Mozo in Australia means that there is now material goodwill allocated and monitored in the Australia 
operating segment. Goodwill cannot be monitored at a lower level than the operating segment level and although Australia is not 
disclosed as a reportable segment (as outlined in Note 1 it is aggregated with the UK),  this is only because it represents less than 10% 
of the Group’s results (and therefore is not required to be reported separately under IFRS 8 Operating segments). Therefore we have 
performed a separate goodwill impairment assessment for Australia.

As detailed in the accounting policies on pages 139, 140 and 141 and with the addition of Australia above the UK, US and Australian 
segments are considered to be the smallest group of cash generating units (‘CGU’) which independently generate cashflows and at 
which goodwill is monitored, so impairment testing has been performed at this level.

Other assumptions that influence estimated recoverable amounts are set out overleaf:

At 30 September 2021 

UK

US

AUS

Basis of recoverable amount
Source used

Value in use
Three-year plans
Discounted cash flow

Value in use
Three-year plans
Discounted cash flow

Value in use
Three-year plans
Discounted cash flow

Growth rate to perpetuity

3.0%

3.0%

3.0%

Adjusted EBITDA margins assumed*

39.0% to 45.0%

32.0% to 35.0%

20.0% to 21.0%

Post-tax discount rate

Pre-tax discount rate

9.0%

10.2%

6.7%

7.9%

7.1%

7.2%

* Note that EBITDA margins are after intra-group adjustments for management fees and licence charges.

At 30 September 2020 

Basis of recoverable amount
Source used

Growth rate to perpetuity

Adjusted EBITDA margins assumed*

Post-tax discount rate

Pre-tax discount rate

UK

US

Value in use
Three-year plans
Discounted cash flow

Value in use
Three-year plans
Discounted cash flow

3.0%

31.0% to 40.0%

7.8%

8.3%

3.0%

26.0%

7.8%

9.6%

* Note that adjusted EBITDA margins are after intra-group adjustments for management fees and licence charges.

152  /  FUTURE PLC

Financial StatementsManagement has determined the values assigned to each of the above key assumptions as follows:

Assumption

Approach used to determining values 

Growth rate into perpetuity

This is the growth rate used to extrapolate cash flows beyond the period of the three-year plan. 
The rates are consistent with forecasts included in industry reports.

Adjusted EBITDA margins assumed

Adjusted EBITDA margin is based on budgeted and forecast margins from the Group’s three-year 
plan (based on past performance and management’s expectations for the future), adjusted to 
include intra-group management and licence charges.

Post-tax discount rate

The pre-tax discount rate adjusted for the impact of tax.

Pre-tax discount rate

Reflects risks relevant to each CGU and the country in which they operate.

Adjusted EBITDA has been used in the value in use calculation as it best reflects the cash profits generated by the CGUs. Adjustment 
has been made for other items, such as rent, which are not included within EBITDA following the adoption of IFRS 16 in the prior year. 
A reconciliation between adjusted EBITDA and adjusted operating profit has been included below:

Adjusted EBITDA

Depreciation

Amortisation

Adjusted operating profit

Sensitivity of recoverable amounts 

2021
£m

214.9

(8.7)

(10.4)

195.8

2020
£m

101.9

(5.8)

(2.7)

93.4

At 30 September 2021 the analysis of the recoverable amounts gave rise to the following assessments of sensitivity:

The value in use of the UK business, US and Australia business exceeded their carrying values by £1,696.2m, £1,434.9m and £11.2m 
respectively. The Group has conducted sensitivity analysis of the impairment testing and has concluded that any reasonably possible 
change would not result in an impairment of goodwill.

Goodwill is not considered to be impaired at 30 September 2021.

13. INVESTMENTS IN GROUP UNDERTAKINGS

Company

Shares in Group undertakings

At 1 October

Additions

At 30 September

2021
£m

356.3

650.4

1,006.7

2020
£m

142.2

214.1

356.3

Additions of £650.4m include a £640.4m increased investment in Future Holdings 2002 Limited arising as a result of the capitalisation 
of amounts owed to the Company by other Group companies as a result of the approach to funding the GoCo acquisition and 
subsequent Group re-organisation.

The remaining additions of £10.0m represents the fair value of share-based compensation awards granted to employees of subsidiary 
undertakings of Future Holdings 2002 Limited.

The Directors believe that the carrying values of the investments are supported by their underlying assets.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  153

Financial Statements14. DEFERRED TAX

The following are the major deferred tax assets and liabilities recognised by the Group, and the movements thereon, during the current 
and prior years.

Intangible 
assets
£m

Share-based  
payments 
£m

Temporary 
differences
£m

Depreciation vs 
tax allowances
£m

Tax losses
£m

Provision for 
uncertain tax 
positions
£m

At 1 October 2019

Acquisitions

Credited/(charged) to income statement

Charged to equity

At 30 September 2020
Acquisitions

(Charged)/credited to income statement

Credited to equity

Exchange adjustment
At 30 September 2021

(10.6)

(18.0)

2.8

-

(25.8)

(63.5)

(13.2)

-

0.1
(102.4)

8.2

-

0.6

(3.7)

5.1

-

2.4

11.7

-
19.2

1.0

2.0

1.2

-

4.2

(1.5)

2.6

-

(0.2)
5.1

0.5

6.0

0.2

-

6.7

-

-

-

-
6.7

6.7

6.1

(3.9)

-

8.9

-

(4.0)

-

-
4.9

(1.8)

-

1.2

-

(0.6)

-

0.6

-

-
-

Total
£m

4.0

(3.9)

2.1

(3.7)

(1.5)

(65.0)

(11.6)

11.7

(0.1)
(66.5)

In the UK Budget of 3 March 2021, it was announced that the main corporation tax rate will increase from 19% to 25% with effect from 1 April 
2023. This change was substantively enacted on 24 May 2021 within the Finance Bill 2021 and as a result the relevant deferred tax balances 
have been remeasured. The total impact of the remeasurement in deferred tax was £15.6m and is shown through the '(Charged)/credited to 
income statement' line in the above table. This has been split out below:

Current period credit/(charged) to income statement

Effect of tax rate change

Prior year adjustment

Total amount credited/(charged)  
to the income statement

6.8

(21.4)

1.4

(13.2)

(1.1)

3.5

-

2.4

0.6

0.7

1.3

2.6

Intangible 
assets
£m

Share-based
payments 
£m

Temporary 
differences
£m

Depreciation vs 
tax allowances
£m

Tax losses
£m

Provision for 
uncertain tax 
positions

(1.2)

1.4

(0.2)

(4.1)

0.2

(0.1)

0.6

-

-

-

(4.0)

0.6

(11.6)

Total
£m

1.6

(15.6)

2.4

Certain deferred tax assets and liabilities will reverse within 12 months of the year end. The following sets out the expected reversal profile: 

Within one year

More than one year

At 30 September 2021

Intangible 
assets
£m

Share-based
payments 
£m

Temporary 
differences
£m

Depreciation vs 
tax allowances
£m

0.2

(102.6)

(102.4)

2.6

16.6

19.2

2.1

3.0

5.1

(0.3)

7.0

6.7

Tax losses
£m

(0.8)

5.7

4.9

Total
£m

3.8

(70.3)

(66.5)

Certain deferred tax assets and liabilities have been offset against each other where they relate to the same jurisdiction. The following 
analysis shows how deferred tax balances have been offset in the disclosure of assets and liabilities: 

Deferred tax assets

Deferred tax liabilities

Total non-current assets

Deferred tax assets

Deferred tax liabilities

Total non-current liabilities

Net deferred tax liability

2021
£m

5.5

(1.7)

3.8

33.8

(104.1)

(70.3)

(66.5)

2020
£m

6.4

(5.4)

1.0

18.6

(21.1)

(2.5)

(1.5)

As at 30 September 2021 the Group has unrecognised capital losses totalling £13.8m (2020: £10.5m) and unrecognised unutilised non-
trade loan relationship deficits totalling £2.1m (2020: £1.6m). These all arise in the UK.

Deferred tax assets have been recognised in respect of tax losses and other temporary differences where it is probable that these 
assets will be recovered. 

154  /  FUTURE PLC

Financial Statements 
 
No deferred tax is recognised on the unremitted earnings of overseas subsidiaries as any remitted earnings would not give rise to a tax 
liability in the foreseeable future. See note 8 for the impact of any changes in tax rates compared to the previous accounting period 
which have been substantively enacted and have impacted the measurement of deferred tax balances.

The deferred tax asset of £1.9m (2020: £1.2m) recognised on the Company's balance sheet is in respect of share-based payments. The 
Company has no unprovided deferred tax assets or liabilities at 30 September 2021 (2020: £nil).

15. TRADE AND OTHER RECEIVABLES

Current assets:

Trade receivables

Allowance for impairment of trade receivables

Trade receivables net

Amounts owed by Group undertakings

Other receivables

Prepayments and accrued income

Total

Group 
2021
£m

82.5

(10.6)

71.9

-

1.6

24.5

98.0

Company 
2021
£m

-

-

-

73.9

-

-

73.9

Group 
2020
£m

59.5

(6.6)

52.9

-

5.8

13.7

72.4

Company  
2020
£m

-

-

-

72.6

-

-

72.6

The Directors consider that the carrying amount of trade and other receivables approximates their fair value.

The Group applies the simplified approach to recognise lifetime credit losses for trade receivables. A breakdown of the ageing (net of 
provision) is set out below:

Past due

0-30 days

31-60 days

61-90 days

91+ days

Total

Group 
2021
£m

1.4

1.1

1.4

0.8

4.7

As at 30 September 2021, trade receivables of £10.6m (2020: £6.6m) were impaired and provided for. The individually impaired 
receivables mainly relate to non-UK wholesalers in the newsstand distribution business and energy customers that have been 
impacted by the recent energy market disruption and advertising customers. 

The movement in the Group allowance for impairment of trade receivables during the year is as follows:

Provision

At 1 October

Impairment losses recognised on trade receivables:

On acquisition

Provided for in the year

Receivables written off during the year

At 30 September

Group 
2021
£m

6.6

1.8

2.5

(0.3)

10.6

Group 
 2020
£m

4.7

2.2

1.8

2.3

11.0

Group 
2020
£m

3.2

1.3

2.5

(0.4)

6.6

Trade receivables are written off to administration expenses where there is not a reasonable expectation of recovery. The primary 
indicator that there is not reasonable expectation of recovery would be a customer's liquidation but there are also instances where 
legal proceedings and/or debt recovery have not succeeded. Receivables written off during the year included amounts provided for in 
full on prior acquisitions.

The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected loss allowance 
for all trade receivables. To measure the expected credit losses trade receivables are grouped by trading subsidiaries. The expected 
losses are based on historical credit losses for the 24 months in the period to 30 September 2021. The calculation for the current year 
has been amended to reflect an increased reserve due to macroeconomic uncertainties prevalent at this moment with the global 
pandemic and energy customers that have been impacted by the recent energy market disruption and specific reserving for acquired 
entities where the historical records for credit losses are not available.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  155

Financial Statements 
 
 
 
 
 
 
 
          
 
   
                    
            
 
 
 
 
The expected loss rate and the related allowance for impairment of trade receivables is split by ageing category as follows:

2021

Gross carrying amount of trade receivables (£m)

Allowance for impairment of trade receivables (£m)

Expected loss rate

Current

0-30 days

31-60 days

61-90 days

90+ days

68.9

1.7

2.5%

2.6

1.2

1.6

0.5

1.6

0.2

7.8

7.0

46.2%

31.3%

12.5%

89.7%

2020

Gross carrying amount of trade receivables (£m)

Allowance for impairment of trade receivables (£m)

Expected loss rate

Current

0-30 days

31-60 days

61-90 days

90+ days

43.0

1.1

2.6%

5.4

0.7

2.7

0.5

2.5

0.7

5.9

3.6

13.0%

18.5%

28.0%

61.0%

Total

82.5

10.6

Total

59.5

6.6

Credit risk
Credit checks are required for both new and existing accounts where trading exceeds a risk based de minimis threshold. Default 
credit terms are 30 days but can be extended for commercial reasons. Final decisions on both the customer credit limit and the 
extension of credit terms are made by a senior manager in the finance function who will take consideration of the following factors; 
trading history to date, credit status of the customer, deal profitability and any other relevant commercial factors. 

The maximum exposure to credit risk at the reporting date is the carrying value of each class of receivable mentioned above. The 
Group does not hold any collateral as security for trade receivables.

All the Company’s receivables are with Group undertakings and no additional disclosure in relation to credit risk is required. Interest 
on £nil (2020: £7.2m) of the amounts owed by Group undertakings has been charged at one-month USD LIBOR plus 2%. The balance 
of amounts owed by Group undertakings is interest-free without any terms for repayment and so are repayable on demand.

16. CASH AND CASH EQUIVALENTS

Cash and cash equivalents include the following for the purposes of the cash flow statements:

Cash and cash equivalents

Group 
2021
£m

324.3

Company 
2021
£m

266.4

Group 
2020
£m

19.3

Company 
2020
£m

0.1

As at 30 September 2021 the £300m consideration required to complete the Dennis acquisition had been drawn down and held in 
cash in readiness for completion on 1 October 2021, of which £200m was restricted specifically for the acquisition.

The Group has a number of authorised counterparties with whom cash balances are held in the countries in which the Group 
operates. Credit risk is minimised by considering the credit standing of all potential counterparties before selecting them by the use 
of external credit ratings. Over 99.99% of the Group's cash and cash equivalent balance was held with counterparties with a minimum 
S&P credit rating of A-. The remaining balance related to cash held by the Group. The Group monitors the exposure, credit rating and 
outlook of all financial counterparties on a regular basis.

17. TRADE AND OTHER PAYABLES

Trade payables

Amounts owed to Group undertakings

Other taxation and social security

Other payables

Accruals

Deferred income

Total

Group 
2021
£m

25.8

-

8.2

11.1

88.6

7.1

140.8

Company 
2021
£m

-

130.4

-

-

0.8

-

131.2

Group 
2020
£m

25.4

-

6.3

8.6

67.2

8.7

116.2

Company 
2020
£m

-

25.9

-

0.1

0.2

-

26.2

Trade payables and accruals principally comprise amounts outstanding for trade purchases and ongoing costs. The Group has 
financial risk management policies in place to ensure all payables are paid within the agreed credit terms. 

The Directors consider that the carrying amount of trade payables approximates to their fair value. 

The amounts owed to Group undertakings are interest-free without any terms for repayment and so are repayable on demand.

156  /  FUTURE PLC

Financial Statements 
 
 
 
18. FINANCIAL LIABILITIES – INTEREST-BEARING LOANS AND BORROWINGS

Non-current liabilities

Sterling revolving loan

Sterling term loan

US dollar revolving loan

AUS dollar revolving loan

Total

Current liabilities

Multi-currency overdraft

Sterling term loan

Total

Interest rate at
30 September
2021

Interest rate at
30 September
2020

1.83%

1.83%

1.84%

1.83%

1.80%

-

1.90%

-

Interest rate at
30 September
2021

Interest rate at
30 September
2020

1.00%

1.83%

2.01%

-

The interest-bearing liabilities are repayable as follows:

Within one year

Between two and five years

Total

Group
2021
£m

239.3

159.7

43.8

15.3

458.1

Group
2021
£m

3.1

39.4

42.5

Group
2021
£m

42.5

458.1

500.6

Company
2021
£m

239.3

159.7

43.8

-

442.8

Company
2021
£m

-

39.4

39.4

Company
2021
£m

39.4

442.8

482.2

Group
2020
£m

66.6

-

7.0

-

73.6

Group
2020
£m

7.8

-

7.8

Group
2020
£m

7.8

73.6

81.4

Company
2020
£m

66.6

-

7.0

-

73.6

Company
2020
£m

4.3

-

4.3

Company
2020
£m

4.3

73.6

77.9

In both the Group and Company tables interest bearing loans are shown net of unamortised issue costs which amounted to £5.6m 
(2020: £0.9m).

In November 2020, the Group increased its debt facilities to fund the acquisition of GoCo through a £215m two-year term loan. The 
Group's £30m short dated COVID-19 facility was cancelled at this date as it was no longer required.

In July 2021, the Group undertook a further Amend & Extend of its existing £350m debt facilities. The amended facilities comprise a 
three-year £400m RCF (repayable in July 2024 but with the ability to request two one-year extensions at lender consent), and a £200m 
term loan which amortises at £10m in March and June 2022 and £20m per quarter thereafter with a final bullet payment on expiry in 
June 2023 (with one six-month extension option at lender consent). The amended facility was secured at competitive market rates, on 
substantially similar terms as the previous facility, giving the Group significant headroom and flexibility to pursue its growth strategy.

At 30 September 2021, the £300m consideration required to complete the Dennis acquisition had been drawn and held in cash in 
readiness for completion on 1 October 2021, of which £200m was restricted specifically for the acquisition.

All material companies in the Group are guarantors to the facilities and the availability of the facilities is subject to certain covenants.

Total fees relating to the new facility amounted to £3.8m and these are being amortised over the term of the facility. The bank 
borrowings and interest are guaranteed by Future plc.

The loans have a variable interest margin payable that is linked to a ratchet mechanism, subject to a minimum margin, as the Group's 
leverage covenant changes. This margin ranges between between 1.75% and 3.00%. The floating rate for borrowings is linked to SONIA 
('Sterling Overnight Index Average') plus a baseline CAS (‘Credit Adjustment Spread’) in the case of Sterling, US LIBOR in the case of US 
Dollar and BBSW (‘Bank Bill Swap Rate’) in the case of AUS Dollar debt. Switch mechanics are in place to migrate US LIBOR debt to SOFR 
(‘Secured Overnight Financing Rate’) subject to certain trigger events. The Group does not expect there to be a material change to the 
cost of borrowing from any change to SOFR.

The key covenants are set out in the following table where net debt is exclusive of non-current tax and other payables.

Net debt/Bank EBITDA

Bank EBITDA/Interest

Leverage in respect of any Relevant Period shall not exceed 3.00:1.00

Interest Cover in respect of any Relevant Period shall not be less than 4.00:1.00

ANNUAL REPORT AND ACCOUNTS FY 2021  /  157

Financial Statements 
 
 
 
 
 
Leverage is defined as net debt (excluding capitalised bank arrangement fees and including any non-cash ancillaries), as a proportion 
of Adjusted EBITDA adjusted for the impact of IFRS 16 and including the 12 month trailing impact of acquired businesses (in line with 
the Group’s bank covenants definition). Adjusted EBITDA is defined as earnings less interest, tax, depreciation and amortisation and 
also adjusted for the adjusting items set out in the accounting policies on page 136.

The covenants are tested quarterly on the basis of rolling figures for the preceding 12 months and the covenant position at  
30 September 2021 is set out in the following table: 

Net debt/Bank EBITDA

Bank EBITDA/Interest

30 September 2021                                                                                                                        

30 September 2020                                                                                                                  

Covenant 2021

Covenant 2020

0.8 times

19.4 times

0.6 times

38.8  times

< 3.0  times

> 4.0  times

< 3.0  times

> 4.0  times

A reconciliation between operating profit and bank EBITDA is provided in the table below:

Operating profit

Exceptional items

Share based payments

Depreciation (excluding depreciation of right-of-use assets)

Amortisation of intangible assets

Net interest payable on lease liabilities

Proforma EBITDA from acquisitions

Bank EBITDA

Group 
2021 
£m

115.3

27.4

14.8

4.8

48.7

(0.9)

18.8

228.9

Group 
2020 
£m

50.7

14.8

5.5

1.7

25.1

(0.7)

12.1

109.2

Proforma EBITDA from acquisitions relates to EBITDA from acquired businesses earnt prior to acquisition during the Group's FY 2021 
year end.

The Group had drawn down £3.1m on its interest-bearing overdraft at 30 September 2021 (30 September 2020: £7.8m). Any drawdown 
forms part of the Group cash pooling account and can be offset against cash balances in other Group companies. Net of pooling the 
Group had a net cash position of £317.9m and total cash balance, including non-pool accounts of £321.2m.

19. PROVISIONS

At 1 October

Adoption of IFRS 16 Leases

On acquisition

Charged in the year

Utilised in the year

At 30 September

Group 
2021 
£m

5.1

-

0.9

2.2

(2.1)

6.1

Group 
2020 
£m

2.1

(0.4)

3.8

0.8

(1.2)

5.1

The provision for property relates to dilapidations and obligations under short leasehold agreements on vacant property. The majority of 
the vacant property provision is expected to be utilised over the next two years.  

Provisions for the Company were £nil (2020: £nil). 

20. OTHER NON-CURRENT LIABILITIES

Lease liability due in more than one year

Group 
2021
£m

44.0

Group 
2020
£m

18.7

See note 21 for an analysis of the timings of contractual undiscounted cash flows (including interest) for lease liabilities.

158  /  FUTURE PLC

Financial Statements 
 
 
 
 
 
 
 
    
                   
   
 
 
 
 
 
 
 
 
          
 
  
                 
21. FINANCIAL INSTRUMENTS 

The Group applies IFRS 9 Financial Instruments. For the Group’s financial assets, the following table shows the measurement 
categories under IFRS 9:

Financial asset

Cash and cash equivalents

Trade and other receivables

Derivative – purchased option

                      IFRS 9 classification

Amortised cost

Amortised cost

Fair value through profit or loss

There has not been a significant impact on the carrying amounts of assets held. All financial assets and liabilities are classed as level 1.

Financial instruments by category

The designation of financial assets and liabilities under IFRS 9 has been taken at the date of initial application, therefore the prior year 
classifications have not been amended. The Group’s financial assets and financial liabilities are set out below:

Group

Finance lease receivable

Trade receivables net

Other receivables

Cash and cash equivalents

Total financial assets

Trade payables

Other liabilities

Current borrowings

Non-current borrowings

Lease liabilities

Total financial liabilities

Group

Finance lease receivable

Trade receivables net

Other receivables

Cash and cash equivalents

Total financial assets

Trade payables

Other liabilities

Current borrowings

Non-current borrowings

Lease liabilities

Total financial liabilities

Note

15

15

16

17

17

18

18

20

Note

15

15

16

17

17

18

18

20

Amortised
cost
£m

1.9

71.9

1.6

324.3

399.7

(25.8)

(99.4)

(43.1)

(463.1)

(48.9)

(680.3)

Total carrying 
value
£m

1.9

71.9

1.6

324.3

399.7

(25.8)

(99.4)

(43.1)

(463.1)

(48.9)

(680.3)

Amortised
cost
£m

Total carrying 
value
£m

1.6

52.9

5.8

19.3

79.6

(25.4)

(79.4)

(7.8)

(74.5)

(24.7)

(211.8)

1.6

52.9

5.8

19.3

79.6

(25.4)

(79.4)

(7.8)

(74.5)

(24.7)

(211.8)

2021

Total fair
value
£m

1.9

71.9

1.6

324.3

399.7

(25.8)

(99.4)

(43.1)

(463.1)

(48.9)

(680.3)

2020

Total fair
value
£m

1.6

52.9

5.8

19.3

79.6

(25.4)

(79.4)

(7.8)

(74.5)

(24.7)

(211.8)

ANNUAL REPORT AND ACCOUNTS FY 2021  /  159

Financial StatementsIn the tables above, total financial liabilities are shown gross of unamortised costs which amounted to £5.6m (2020: £0.9m).

The fair value is the amount for which a financial instrument could be exchanged between knowledgeable, willing parties. If an active 
market exists, the market price is applied. If an active market does not exist a discounted cash flow or generally accepted estimation and 
valuation technique based on market conditions at the balance sheet date is used to calculate an estimated value.

The market value of financial instruments is determined by the use of valuation techniques including estimated discounted cash flows.

Treasury overview

The Group uses financial instruments where appropriate to raise funding for its operations and to manage the financial risks arising 
from those operations. The agreements governing the principal instruments entered into were approved by the Board.

The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern, provide returns 
and benefits for shareholders.

The principal financing and treasury exposures faced by the Group arise from foreign currencies, working capital management, the 
financing of capital expenditure and acquisitions, the management of interest rates on the Group’s debt, the investment of surplus 
cash and the management of the Group’s debt facilities. The Group manages all of these exposures with an objective of remaining 
within covenant ratios agreed with the Group’s banks, and the Group has been in compliance with its covenants during the year. 
These ratios are disclosed in note 18.

Currency and interest rate profile

The currency and interest rate profile of the Group’s financial assets and liabilities is shown below:

        Financial assets

            Financial liabilities

Floating 
rate
£m

Non- 
interest 
bearing
£m

Total
£m

Floating 
rate
£m

Non-
interest 
bearing
£m 

Net financial 
(liabilities)/ 
assets
£m

Total
£m

272.3

50.5

0.6

0.9

-

22.6

43.1

3.5

1.0

5.2

294.9

93.6

4.1

1.9

5.2

(447.1)

(43.8)

-

(15.3)

-

(154.4)

(16.6)

(1.5)

(1.4)

(0.2)

(601.5)

(60.4)

(1.5)

(16.7)

(0.2)

(306.6)

33.2

2.6

(14.8)

5.0

324.3

75.4

399.7

(506.2)

(174.1)

(680.3)

(280.6)

-

-

-

-

-

-

10.6

57.9

4.3

3.7

3.1

79.6

10.6

57.9

4.3

3.7

3.1

79.6

(75.3)

(7.0)

-

-

-

(113.2)

(14.3)

(0.6)

(1.1)

(0.3)

(188.5)

(21.3)

(0.6)

(1.1)

(0.3)

(177.9)

36.6

3.7

2.6

2.8

(82.3)

(129.5)

(211.8)

(132.2)

At 30 September 2021

Currency:

Sterling

US Dollar

Euro

AU Dollar

Other

Total

At 30 September 2020

Currency:

Sterling

US Dollar

Euro

AU Dollar

Other

Total

160  /  FUTURE PLC

Financial Statements 
 
Interest rate risk

Details of the interest rates on borrowings as at 30 September 2021 are set out in note 18. 

The Group had £324.3m of interest-bearing assets at 30 September 2021, primarily as a result of drawing down on its debt facility ahead 
of completion of the Dennis acquisition on 1 October 2021. The Group is also exposed to interest rate risk as it borrows funds at floating 
interest rates through its bank facilities. Borrowings issued at variable rates expose the Group to cash flow interest rate risk. The Group 
evaluates its risk appetite towards interest rate risks regularly and may undertake hedging activities, including interest rate swap 
contracts, to manage interest rate risk in relation to its revolving credit facility if deemed necessary. The Group did not enter into any 
hedging transactions during the current or prior years and as at 30 September 2021 the floating rates to which the Group was exposed 
were SONIA, US LIBOR and BBSW. The Group’s exposure to interest rates on financial assets and financial liabilities is detailed in the 
liquidity risk section of this note.

For 2021, if interest rates on net debt had been on average 0.5% higher/lower, throughout the year, with all other variables held constant, 
the post-tax profit for the year would have decreased/increased by £0.6m (2020: £0.3m). 

There would be no impact on equity excluding retained earnings.

Foreign exchange risk

Some of the Group’s activities are carried out in countries outside the United Kingdom where transactions are carried out in that 
country’s own functional currency. Movements in exchange rates can therefore have a significant impact on the Group’s total cash flows, 
whilst the translation of the results, assets and liabilities of foreign operations into Sterling can have a significant effect on the Group’s 
reported profits and balance sheet. The main exposure is to movements in the US Dollar against Sterling.

The Group’s policy for managing exchange rate risk is summarised as follows:

Transaction exposure – the Group manages this by ensuring that transactions are denominated in the local functional currency of the 
operating units wherever possible. Where this is not possible the use of forward contracts to hedge exposure is considered, however the 
Group seeks to ensure that its balance sheet positions are naturally hedged wherever possible. The use of forward contracts (or any other 
derivative financial instrument) is subject to authorisation by the Board.

A derivative foreign currency option to buy $30m in June 2020 was acquired in order to hedge the currency exposure arising on 
contingent consideration relating to the MoNa Mobile Nations, LLC acquisition. Following the acceleration of settlement of contingent 
consideration for MoNa, the currency option was closed out early, resulting in a fair value loss of £1.2m being charged to the income 
statement in the prior year.

It is estimated that, with all other variables held equal (in particular other exchange rates), a general change of 10 percent in the value of 
the US Dollar against Sterling would have had the following impact on the Group’s current year profit after tax and on retained earnings:

2021 currency risks expressed in 
USD/GBP
£m

Reasonable shift

Impact on profit after tax if USD strengthens against GBP

Impact on profit after tax if USD weakens against GBP

Impact on shareholders' funds if USD strengthens against GBP

Impact on shareholders' funds if USD weakens against GBP

2020 currency risks expressed in 
USD/GBP
£m

Reasonable shift

Impact on profit after tax if USD strengthens against GBP

Impact on profit after tax if USD weakens against GBP

Impact on shareholders' funds if USD strengthens against GBP

Impact on shareholders' funds if USD weakens against GBP

10%

2.8

(2.8)

23.3

(23.3)

10%

1.4

(1.4)

19.1

(19.1)

ANNUAL REPORT AND ACCOUNTS FY 2021  /  161

Financial StatementsThe profit after tax impact reflects the foreign exchange differences that could arise following the retranslation of balances 
denominated in currencies other than the functional currency of the entity to which they relate. The retained earnings impact 
reflects the currency translation differences that would arise directly within other comprehensive income upon retranslation of the 
Group’s US subsidiaries on consolidation. The method of estimation involves assessing the translation impact of the US dollar.

Liquidity risk

The Group funds the business largely from cash flows generated from operations and long-term debt. Details of the Group’s 
borrowings are disclosed in note 18.

The Group monitors and manages the cash for the Group and has maintained committed banking facilities as noted above 
to mitigate any liquidity risk it may face. If necessary, inter-company loans within the Group meet short-term cash needs. The 
following table shows the Group’s remaining contractual maturity for financial liabilities and derivative financial instruments. The 
table has been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which the 
Group is obliged to pay, including estimated interest payments but excluding amortisation of bank arrangement fees:   

Less than 
one year
£m

(25.8)

(4.9)

(99.4)

(52.2)

(182.3)

30 September 2021

Trade payables

Lease liabilities

Other liabilities

Borrowings

Total financial liabilities

30 September 2020

Trade payables

Lease liabilities

Other liabilities

Borrowings

Total financial liabilities

Between one 
and two years
£m

Between two 
and five years
£m

Between five  
and ten years
£m

-

(7.0)

-

(167.2)

(174.2)

-

(18.4)

-

(307.3)

(325.7)

-

(18.1)

-

-

Over ten  
years
£m

-

(11.8)

-

-

(18.1)

(11.8)

Less than 
one year
£m

Between one 
and two years
£m

Between two 
and five years
£m

Over five 
years
£m

(25.4)

(6.0)

(79.4)

(9.1)

(119.9)

-

(5.4)

-

(1.3)

(6.7)

-

(13.2)

-

(75.0)

(88.2)

-

(1.9)

-

-

(1.9)

Total
£m

(25.8)

(60.2)

(99.4)

(526.7)

(712.1)

Total
£m

(25.4)

(26.5)

(79.4)

(85.4)

(216.7)

The 2020 disclosure has been restated to show balances gross of unamortised debt issue costs (£0.9m) to ensure consistent  
treatment with the FY 2021 disclosure and also to include lease liabilities after adoption of IFRS 16.

162  /  FUTURE PLC

Financial Statements22. ISSUED SHARE CAPITAL

Allotted, authorised, issued and fully paid Ordinary shares of 15p each

At 1 October

Share placing to fund acquisition

Issued as consideration for acquisition

Share scheme exercises

Share Incentive Plan matching shares

At 30 September

2021

£m

14.7

-

3.4

-

-

Number of 
shares

83,595,421

8,184,906

2,479,031

3,754,818

779

Number of 
shares

98,014,955

-

22,608,736

-

943

120,624,634

18.1

98,014,955

 2020

£m

12.5

1.2

0.4

0.6

-

14.7

On 17 February 2021, the Company issued 22,608,736 Ordinary shares with a value of £415.1m (share price of £18.36) as part-
consideration for the acquisition of GoCo Group plc. The Company has one class of ordinary shares with a nominal value of 15 pence 
each (Ordinary Shares), which does not carry the right to receive a fixed income. Each share carries the right to one vote at general 
meetings of the Company. There are no restrictions or agreements known to the Company that may result in restrictions on share 
transfers or voting rights in the Company. There are no specific restrictions on the size of a holding, on the transfer of shares, or on 
voting rights, all of which are governed by the provisions of the Articles of Association and prevailing legislation.

Further details of acquisitions are shown in note 28.

During the year 943 Ordinary shares were issued under the Share Incentive Plan for a combined total cash commitment of £nil.

23. SHARE-BASED PAYMENTS

The income statement charge for the year for share-based payments (and related social security costs) was £16.0m (2020: £8.7m), 
of which £14.8m (2020: £5.5m) is included in ‘adjusting items’ in the income statement see page 137 for a reconciliation of adjusting 
items). This charge has been included within administration expenses.

These charges arise when employees are granted awards under the Group’s share option schemes, the Value Creation Plan (VCP), 
Performance Share Plan (PSP), Deferred Annual Bonus Scheme (DABS), Share Incentive Plan (SIP) or Employee Stock Purchase Plan 
(ESPP) and when employees are granted awards by the trustees of The Future plc Employee Benefit Trust (EBT). The charge equates 
to the fair value of the award and has been calculated using the Monte Carlo and Black-Scholes models, using the most appropriate 
model for each scheme. Assumptions have been made in these models for expected volatility, risk-free rates and dividend yields.

A reconciliation of movements in the number of options awarded under the PSP and DABS is shown below:

Outstanding at 1 October

Granted

Share awards exercised

Cancelled

Outstanding at 30 September

Exercisable at 30 September

2021
Number of 
options/awards

2,056,807

99,093

(659,621)

(60,242)

1,436,037

152,715

 2020
Number of 
options/awards 

5,227,036

705,849

(3,682,585)

(193,493)

2,056,807

274,193

The weighted average share price at the date of exercise of share options and other share incentive awards during the year was 
£23.845 (2020: £13.829).

ANNUAL REPORT AND ACCOUNTS FY 2021  /  163

Financial Statements 
 
 
A reconciliation of movements in the number of options awarded under the VCP is shown below:

Outstanding at 1 October

Granted

Cancelled

Outstanding at 30 September

2021
Number of 
units

-

2,797,674

(219,102)

2,578,572

The above amounts are split equally between the three VCP tranches. A total of 2,940,000 units are available for issue, 980,000 units 
per tranche, leaving a headroom at 30 September 2021 of 361,428 units. Further details regarding the rules of the scheme can be 
found on page 92.

For options outstanding under the PSP and DABS at 30 September the weighted average exercise prices and remaining contractual 
lives are as follows:

PSP
February 2017
November 2017
February 2018
November 2018
May 2019
June 2019
November 2019
February 2020
June 2020
July 2020
September 2020
February 2021
March 2021
May 2021
DABS
November 2015
November 2019
November 2020
Total outstanding at 30 September

Number of options/awards

Weighted average remaining 
contractual life in years

2021

2020

2021

2020

5,250
144,802
-
667,600
66,884
16,992
269,224
50,000
17,222
61,875
2,500
27,083
2,500
22,000

271,530
504,521
26,122
668,491
77,322
16,992
307,095
50,000
17,222
75,000
2,500
-
-
-

2,663
37,349
42,093
1,436,037

2,663
37,349
-
2,056,807

-
-
-
-
1
1
1
1
2
2
1
3
3
3

-
-
2
2

-
-
-
1
2
2
2
2
3
3
2
-
-
-

-
1
-
2

The weighted average exercise price for share options outstanding (as well as those granted, exercised or cancelled during the year) at 
30 September 2021 is £nil (2020: £nil).

The fair value per share for grants made under the PSP during the year and the assumptions used in the calculation are as follows:

Grant date
Share price at grant date
Exercise price
Vesting period (years)
Expected volatility1
Option life (years)
Expected life (years)
Risk-free rate
Dividend yield
Fair value2
Fair value – TSR element3
Fair value – EPS element4

164  /  FUTURE PLC

PSP

PSP

9 Feb 2021
£18.6000
-
3
60%
3
3
0.01%
0.08%
£14.7400
£10.8800
£18.6000

17 Mar 2021
£18.3400
-
3
60%
3
3
0.01%
0.08%
£14.6100
£10.8800
£18.3400

2021

PSP

19 May 2021
£26.5000
-
3
-
3
3
-
-
£26.5000
-
£26.5000

Financial Statements 
Grant date
Share price at grant date
Exercise price
Vesting period (years)
Expected volatility1
Option life (years)
Expected life (years)
Risk-free rate
Dividend yield
Fair value2
Fair value – share price element3
Fair value – EPS element4
 Notes:

PSP

PSP

PSP 

PSP

25 Nov 2019
£14.8000
-
3
47%
3
3
0.47%
0.08%
£12.4000
£10.0000
£14.8000

5 Feb 2020
£11.8800
-
3
47%
3
3
0.43%
0.08%
£9.2219
£6.5638
£11.8800

1 Jun 2020
£13.0400
-
3
58%
3
3
0.00%
0.08%
£10.5863
£8.1326
£13.0400

08 Jul 2020
£12.2600
-
3
58%
3
3
0.00%
0.08%
£9.7798
£7.2995
£12.2600

2020

PSP

21 Sep 2020
£18.3200
-
2
60%
2
2
0.00%
0.08%
£16.1972
£14.0742
£18.3200

1.  The expected volatility is based on Future’s historical volatility, averaged over a period equal to the expected life, where possible.  
2.  The Group has used the Black-Scholes model to value instruments with non-market-based performance criteria such as earnings per share. For instruments with market-based 

performance criteria, notably TSR and share price performance, the Group has used a Monte Carlo model to determine the fair value. 

3. 50% of PSP grants which have market-based performance criteria have been valued using a Monte Carlo model.
4. 50% of PSP grants which have non-market based performance criteria have been valued using a Black-Scholes model.

The fair value per share for grants made under the VCP during the year and the assumptions used in the calculation are as follows:

VCP

VCP

VCP

VCP

VCP

2021

VCP

Grant date

14 Apr 2021

14 Apr 2021

14 Apr 2021

23 Jun 2021

23 Jun 2021

23 Jun 2021

Market capitalisation at grant date

£2,361m

£2,361m

£2,361m

£3,420m

£3,420m

£3,420m

Hurdle

Vesting period (years)

Expected volatility1

Risk-free rate

Fair value2

£1,903m

£1,903m

£1,903m

£1,903m

£1,903m

£1,903m

3

61%

4

57%

5

53%

0.00%

0.00%

0.00%

3

61%

0.21%

4

56%

0.31%

5

53%

0.41%

£15.47m

£14.01m

£12.59m

£26.54m

£23.49m

£20.73m

Notes:
1.  The expected volatility is based on Future’s historical volatility, averaged over a period equal to the expected life, where possible.  
2.  A Monte Carlo model has been used to determine the fair value. The fair values provided in this table comprise the fair value of each tranche in total, subject to a cap of £95m per tranche, 

rather than the value of the award.

Value Creation Plan (VCP)

The VCP was launched during the year to all employees, with awards being made in April and June 2021. The VCP comprises three 
equal tranches, based on performance measured over three periods, from 1 October 2020 to: 30 September 2023; 30 September 2024; 
and 30 September 2025.

The plan is designed to align the interests of Future employees and shareholders, by incentivising the delivery of exceptional 
shareholder returns over the long-term. To the extent that performance exceeds the hurdle on a measurement date, participants 
share 3.33% of the shareholder value created above the hurdle, subject to an overall cap of £95m per tranche. Total units awarded are 
980,000 per tranche, of which a small pool is reserved for future hires and promotions. Units vest based on value created in terms of £ 
TSR, being the growth in Future’s market capitalisation plus net equity cash flows to shareholders (i.e. dividends plus share buybacks, 
less share issues), over and above a hurdle rate of return of 10% per annum.

Future’s starting market capitalisation is based on the spot closing price of a share on 30 September 2020 of £19.42. Value created 
at each measurement date will be calculated with reference to the average closing return index over the three months ending on 
that date. To the extent that performance does not exceed the hurdle on a measurement date, the relevant tranche will lapse in full, 
immediately. There will be no re-testing allowed.

Performance Share Plan (PSP)

The PSP is a share-based incentive scheme open to the Executive Directors and certain other key employees and ‘rising stars’, usually 
based on a percentage of the participant’s salary. Awards under this scheme are subject to stretching performance criteria measured 
against a combination of Adjusted diluted earnings per share (“EPS”), and Total Shareholder Return (”TSR”) (in prior years, share price) 
performance, depending on the date of grant. Unless the Remuneration Committee decides otherwise at the date of grant, awards 
will vest three years after the date of grant subject to the participant’s continued employment within the Group and achievement of 
the following performance criteria.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  165

Financial Statements 
Performance criteria in respect of awards granted during the year ended 30 September 2018:

Performance metrics are weighted 50% on the Group’s adjusted EPS and 50% on the Company’s share price. The threshold entry point 
of 25% vesting for the EPS element requires a 5% compound annual growth rate (CAGR), with 100% vesting at 10% CAGR. The
threshold entry point of 25% vesting for the share price element requires a 5% CAGR, with 100% vesting at 9% CAGR. Vesting will be
on a straight line basis between the threshold and maximum for both elements. Following the completion of the rights issue in the
year ended 30 September 2018 the Remuneration Committee rebased the share price targets to adjust for the impact of the Purch
acquisition and associated rights issue.

Performance criteria in respect of awards granted during the year ended 30 September 2019:

Performance metrics are weighted 50% on the Group’s adjusted EPS and 50% on the Company’s share price. The threshold entry 
point of 19% vesting for the EPS element requires a 5% CAGR, with 100% vesting at 20% CAGR. The threshold entry point of 19% vesting 
for the share price element requires 5% CAGR, with 100% vesting at 20% CAGR. Vesting will be on a straight line basis between the 
threshold and maximum for both elements.

Performance criteria in respect of awards granted during the year ended 30 September 2020:

Performance metrics are weighted 50% on the Group’s adjusted EPS and 50% on the Company’s TSR. The threshold entry point of 
25% vesting for the EPS element requires a 7% CAGR, with 100% vesting at 16% CAGR. The threshold entry point of 25% vesting for the 
TSR element requires 6% CAGR, with 100% vesting at 15% CAGR. Vesting will be on a straight line basis between the threshold and 
maximum for both elements.

Performance criteria in respect of awards granted during the year ended 30 September 2021:

Performance metrics are weighted 50% on the Group’s adjusted EPS and 50% on the Company’s TSR. The threshold entry point of 
25% vesting for the EPS element requires a 7% CAGR, with 100% vesting at 23% CAGR. The threshold entry point of 25% vesting for the 
TSR element requires 6% CAGR, with 100% vesting at 15% CAGR. Vesting will be on a straight line basis between the threshold and 
maximum for both elements.

The award made in May 2021 is not subject to performance conditions.

Grants were made under the PSP in November 2018, March 2019, May 2019, June 2019, August 2019, November 2019, February 2020, 
June 2020, July 2020, September 2020, February 2021, March 2021 and May 2021.

Deferred Annual Bonus Scheme (DABS)

The DABS is a share-based incentive scheme open to the Executive Directors and certain managers across the Group. The maximum 
value of any shares granted under the DABS to any one participant will be an amount which is equal to a fixed percentage of that 
eligible participant’s annual bonus for the previous financial year. The number of shares over which an award is to be granted to each 
participant will usually be calculated by reference to the market value of an Ordinary share in the Company on the date of the award.

For the Chief Executive, Zillah Byng-Thorne, the annual bonus for the year ending 30 September 2021 is to be paid 50% in cash in 
December 2021 and 50% in Future shares, deferred for two years. For Rachel Addison, who served as Chief Financial Officer until 30 
October 2021, the annual bonus is to be paid 100% in cash in December 2021. See page 102 of the Directors' Remuneration Report for 
further detail.

The last grant made under the DABS was in November 2020.

Share Incentive Plan (SIP)

The SIP is open to all UK employees including the Executive Directors. It is a tax efficient incentive plan pursuant to which employees 
are eligible to acquire up to £150 (or 10% of salary, if less) worth of Ordinary shares in the Company per month or £1,800 per annum. 
Under the SIP, employees are invited to subscribe for Partnership shares via salary deductions. If an employee agrees to buy 
Partnership shares the Company currently matches the number of Partnership shares bought with an award of Matching shares 
on the basis of one Matching share for every four Partnership shares. Matching share awards to date have been met by the issue of 
Ordinary shares to Yorkshire Building Society as Trustee of the SIP.

Employee Stock Purchase Plan (ESPP)

The Future plc Employee Stock Purchase Plan commenced during the year and is open to all employees who are employed and 
resident in the US. The ESPP is a tax favourable plan pursuant to which employees can save between 1% and 10% of salary (capped at 
$25,000 in any one calandar year) over a six month savings period, the savings from which are used for purchases of Ordinary shares in 
the Company at a 15% discount.

166  /  FUTURE PLC

Financial Statements24. RESERVES

Share premium account

Share premium represents the excess of proceeds received over the nominal value of new shares issued.  

Group and Company 

At 1 October   

Premium arising on issue of equity shares

Costs of share issue

At 30 September

2021
£m

197.0

-

-

197.0

2020
£m

97.2

103.2

(3.4)

197.0

In the prior year 8,184,906 shares were issued at a premium of £103.2m, less share issue costs of £3.4m, to fund the acquisition of TI

Media. See note 28 for further details.

Merger reserve

At 1 October

Premium arising on equity shares issued as consideration

At 30 September

Group
2021
£m

170.9

411.0

581.9

Company
2021
£m

61.9

411.0

472.9

Group
2020
£m

140.4

30.5

170.9

Company
2020
£m

31.4

30.5

61.9

An amount of £109.0m in the merger reserve arose in previous years following the 1999 Group reorganisation and is non-distributable. 
The movement in the current year of £411.0m consists of £411.7m relating to the premium on shares issued as consideration for the 
acquisition of GoCo Group plc, offset by £0.7m of related share issuance costs (2020: settlement of deferred consideration on the 
acquisition of MoNa Mobile Nations in October 2019 for £21.5m and the acquisition of Barcroft Studios in November 2019 for £9.0m).

Treasury reserve

The treasury reserve represents the cost of shares in Future plc purchased in the market and held by the EBT to satisfy awards made 
by the trustees.  

At 1 October

Acquisition of own shares

Issue of treasury shares to employees

At 30 September

Group 
2021
£m

(8.8)

(4.9)

6.1

(7.6)

Group 
2020
£m

(0.3)

(9.1)

0.6

(8.8)

During the year the Company purchased 276,132 of its own shares to fund the future vesting of share options, at a total value of £4.9m.

The 414,931 (2020: 814,065) shares held by the EBT represent 0.3% (2020: 0.8%) of the Company’s issued share capital. The treasury 
reserve is non-distributable.

The issuance of treasury shares to employees relate to the settlement of PSP awards exercised in the year.

Accumulated exchange differences

The reserve for accumulated exchange differences comprises the revaluation of the Group's foreign currency entities, principally the 
US, on consolidation.

25. PENSIONS

The Group operates a defined contribution scheme for employees resident in the United Kingdom.

In the US, the Group operates a section 401(K) profit sharing defined contribution plan in respect of pensions, which covers 
substantially all Future US employees. The section 401(K) plan allows employees to invest in 22 registered mutual funds at Charles 
Schwab Trust Bank, the plan’s custodian. The employees, not the employer, have complete control over which funds they invest in, 
although they have no control over the stocks owned by the funds.

During the year, £4.0m (2020: £2.4m) contributions were made to these plans and at 30 September 2021 the outstanding balance due 
to be paid over to the plans was £0.7m (2020: £0.3m).

ANNUAL REPORT AND ACCOUNTS FY 2021  /  167

Financial Statements 
 
 
 
 
26. COMMITMENTS AND CONTINGENT LIABILITIES

(a) Operating lease commitments

Following the adoption of IFRS 16 Leases in the prior year, future minimum sub-lease receipts expected under non-cancellable 
operating subleases at 30 September 2021 total £0.8m (2020: £1.1m).

During the year, £0.2m was recognised in the income statement in respect of operating lease rental payments for short-term and low-
value leases (2020: £0.8m), and £0.4m (2020: £0.1m) was recognised in respect of sub-lease receipts.

The Group also leases equipment under non-cancellable operating lease agreements.

(b) Contingent liabilities

There were no material contingent liabilities as at 30 September 2021 (2020: £nil).

(c) Capital commitments

There were no material capital commitments as at 30 September 2021 (2020: £nil).

27. RELATED PARTY TRANSACTIONS

The Group had no material transactions with related parties in 2021 or 2020 which might reasonably be expected to influence 
decisions made by users of these financial statements.

During the year, the Company had net management fees and recharges receivable of £1.5m (2020: payable of £3.2m) from subsidiary 
undertakings, the decrease in the year being due to a recharge of certain costs in respect of the GoCo acquisition. The outstanding 
balance owed at 30 September 2021 was £1.5m (2020: £3.2m). See note 21 for details.

No individuals other than the Directors meet the definition of key management personnel. Details of key management personnel 
compensation are set out note 6.

28. ACQUISITIONS

Acquisition of CinemaBlend

On 2 October 2020, Future US, Inc. (a wholly owned subsidiary of Future plc) acquired CinemaBlend, a premium digital entertainment 
publisher based in the US, for total consideration of $12.75m. CinemaBlend is a high-growth digital brand focused on the TV, film and 
entertainment market. Through its website, podcast series, social media channels and newsletters, CinemaBlend provides a platform 
for enthusiasts and casual fans to discover, explore and discuss films and TV shows, both on streaming services such as Netflix and 
linear TV such as HBO.

The impact of the acquisition on the consolidated balance sheet was:

Intangible assets

- Brands

- Partner relationships

Net assets acquired

Goodwill

Consideration:

Cash

Total consideration

The acquisition has further diversified the Group’s revenues by expanding the Group’s US presence and audience. Goodwill is 
attributable to the opportunities that exist to further monetise the Group’s brands and audience. The intangibles recognised, 
including goodwill, are expected to be deductible for tax purposes.

168  /  FUTURE PLC

Fair value  
£m

4.8

0.2

5.0

4.9

9.9

9.9

9.9

Financial StatementsIncluded within the Group’s results for the period are revenues of £5.8m and a profit before tax of £3.7m from CinemaBlend 
(excluding acquired intangible amortisation). This is equal to the revenue and profit before tax that would have been contributed if the 
acquisition had completed on the first day of the financial year.

Acquisition of Mozo Pty Limited

On 2 February 2021, Future Publishing (Overseas) Limited (a wholly owned subsidiary of Future plc) acquired 100% of the equity in 
Mozo Pty Limited (“Mozo”), a price comparison site focused on personal finance products, based in Australia. Total consideration was 
AUD$31.0m in cash, of which AUD$29.5m was paid on completion, with a further AUD$1.5m deferred consideration which was settled 
in May 2021.

The impact of the acquisition on the consolidated balance sheet was:

Tangible assets

- Right-of-use lease assets

- Other tangible assets

Intangible assets

- Brand

- Partner relationships

- Subscriber relationships

- Content

- Software

Cash and cash equivalents

Trade and other receivables

Trade and other payables

Corporation tax payable

Lease liability due within one year

Non-current liabilities

- Provision

- Lease liability due in more than a year

Deferred tax

Net assets acquired

Goodwill

Consideration:

Cash

Deferred consideration

Total consideration

Fair value  
£m

0.4

0.1

3.2

2.4

0.1

0.1

0.9

1.2

0.6

(0.8)

(0.5)

(0.1)

(0.1)

(0.3)

(2.4)

4.8

12.4

17.2

16.4

0.8

17.2

The acquisition has further diversified the Group’s revenues by expanding the Group’s price comparison offering and goodwill is 
attributable to the opportunities that exist to further monetise the Group’s brands and extend the Group’s eCommerce proposition 
beyond products into services. The intangibles recognised, including goodwill, are not expected to be deductible for tax purposes.

Included within the Group’s results for the period are revenues of £3.4m and a profit before tax of £0.7m from Mozo (excluding acquired 
intangible amortisation).

If the acquisition had been completed on the first day of the financial year, it would have contributed £4.9m of revenue and a profit 
before tax of £1.1m (excluding acquired intangible amortisation) during the period.

Gross trade receivables were £0.6m on acquisition, of which £0.6m were expected to be recovered.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  169

Financial StatementsAcquisition of GoCo Group plc

On 17 February 2021, Future plc acquired 100% of the equity in GoCo Group plc (“GoCo”), a provider of price comparison and auto-
switching services. Consideration was £557.2m, of which £142.1m was paid in cash and £415.1m settled via the issue of 22.6m equity 
shares in Future plc. In addition, GoCo’s existing net debt of £72.0m was settled on acquisition (being debt of £83.2m net of £11.2m cash 
acquired). Total cost therefore amounted to £629.2m. The acquisition was funded by increasing the Group’s debt facilities through a 
£215m two year term loan.

The impact of the acquisition on the consolidated balance sheet was:

Tangible assets

        - Right-of-use lease assets

        - Other tangible assets

Intangible assets

- Brand

- Customer relationships

- Software

Cash and cash equivalents

Trade and other receivables

Corpration tax receivable

Trade and other payables

Lease liability due within one year

Financial liabilities – interest-bearing loans and borrowings due in less than one year

Non-current liabilities

- Provisions

- Lease liability due in more than one year

- Financial liabilities - interest bearing loans and borrowings

due in more than one year

Deferred tax

Net assets acquired

Goodwill

Consideration:

Equity shares

Cash

Total Consideration

Fair value  
£m

3.0

1.7

279.8

30.5

9.2

11.2

32.6

3.1

(27.3)

(0.7)

(3.2)

(0.8)

(2.4)

(80.0)

(60.7)

196.0

361.2

557.2

415.1

142.1

557.2

The acquisition has significantly strengthened the Group’s proposition of seeking to address the growing consumer demand for 
informed and value driven purchasing decisions enabled by intent driven content, and provides a unique opportunity to capitalise on 
the combination of the Group’s deep audience insight with GoCo’s expertise in price comparison and the proprietary technology of 
both Future and GoCo. Goodwill is attributable to the synergies of the combined Group and the opportunities that exist to extend the 
Group’s eCommerce proposition beyond products into services. The intangibles recognised, including goodwill, are not expected to 
be deductible for tax purposes.

Included within the Group’s results for the period are revenues of £109.1m and profit before tax of £18.9m from GoCo (excluding deal 
fees, associated integration costs, acquired intangible amortisation and interest).

If the acquisition had been completed on the first day of the financial year, it would have contributed £171.5m of revenue and a profit 
before tax of £31.5m (excluding deal fees, associated integration costs, acquired intangible amortisation and interest) during the 
period.

Gross trade receivables were £15.4m on acquisition, of which £14.6m were expected to be recovered.

170  /  FUTURE PLC

Financial StatementsAcquisition of Marie Claire US

On 12 May 2021 Future US, Inc. acquired 100% of Marie Claire US, a former joint venture between Marie Claire Album S.A.S. ("MCA") and 
Hearst Magazines Media Inc. Future has entered into a five year license agreement with MCA to operate in the US and Canada for 
consideration of £13.3m.

The impact of the acquisition on the consolidated balance sheet was:

Intangible assets

- Customer Relationships

- Content

Cash and cash equivalents

Inventory

Trade and other receivables

Trade and other payables

Non-current liabilities

       - Deferred tax

Net assets acquired

Goodwill

Consideration:

Cash

Total consideration

Fair value  
£m

3.0

2.6

0.9

0.1

3.3

(1.0)

(1.6)

7.3

6.0

13.3

13.3

13.3

The acquisition follows the enlarged Group’s acquisition of Marie Claire UK in 2020 and builds on the ongoing success of the 
MarieClaire.co.uk brand. It strengthens the Group's position in the Women's Lifestyle vertical in North America in line with the Group's 
strategy to achieve brand vertical leadership across English speaking markets.

Included within the Group’s results for the period are revenues of £2.6m and a profit before tax of £nil from Marie Claire US (excluding 
deal fees, associated integration costs, acquired intangible amortisation and interest).

If the acquisition had been completed on the first day of the financial year, it would have contributed £11.1m of revenue and a profit 
before tax of £2.1m during the period.

Gross trade receivables were £3.2m on acquisition, of which £3.0m were expected to be recovered.

ANNUAL REPORT AND ACCOUNTS FY 2021  /  171

Financial Statements29. SUBSIDIARY UNDERTAKINGS

Details of the Company’s subsidiaries at 30 September 2021 are set out below. All subsidiaries are included in the consolidation. Shares 
of those companies marked with an * are indirectly owned by Future plc through an intermediate holding company.

Company name and registered number

Ascent Publishing Limited*
02561341

Barcroft Media Limited*
04826405

Barcroft Productions Limited*
07661595

Barcroft Studios Limited*
09432842

Business Energy Online Limited*
SC531546

Comary, Inc*
2400371

Energylinx Limited*
SC244794

Energylinx for Business Limited*
SC431929

Energylinx for Business Trading 
Limited* SC455901

Future Holdings 2002 Limited
04387886

Future UK Finance Limited*
13651021

Future Publishing Limited*
02008885

Future Publishing (Overseas) Limited*
06202940

Future Publishing Holdings Limited
03430449

Gio Compario Limited*
06998007

GoCo Group plc
06062003

GoCo Limited*
11879977

Go Compare Limited*
06872284

GoCompare.com Limited*
05799376

GoCompare.com Finance Limited
10227007

Look After My Bills Limited
10888203

Marketforce (U.K.) Limited*  
00499150

Mozo Pty Limited*
ACN 128 199 208

Sapphire Bidco Limited*
11157309

Sapphire Midco Limited*
11157151

Sapphire Topco Limited*
11157141

Sarracenia Limited
04582851

The Global Voucher Group Limited*
09051128

This is the Big Deal, Inc*
6690977

172  /  FUTURE PLC

Country of incorporation  
and registered office

Nature of business

Holding %

Class of shares

England and Wales1

Non-trading

England and Wales1

England and Wales1

Video content  
production

Video content  
production

100

100

100

England and Wales1

Holding company

100

Scotland3

Dormant

USA11

Publishing

Scotland3

Domestic energy price 
comparison

Scotland3

Web services

Scotland3

Web services

England and Wales1

Holding company

England and Wales1

Non-trading

England and Wales1

Publishing

England and Wales1

Publishing

100

100

100

100

100

100

100

100

100

£1 Ordinary shares

£1 Ordinary shares

10 pence A Ordinary shares
10 pence B Ordinary shares

£0.001 A Ordinary shares
£0.001 B Ordinary shares
£0.001 C Ordinary shares
£0.001 D Ordinary shares

£1 Ordinary shares

Not applicable

£10 Ordinary shares

£1 Ordinary shares
£1 A Ordinary shares

£1 Ordinary shares

£1 Ordinary shares

£1 Ordinary shares

10 pence Ordinary shares

£1 Ordinary shares

England and Wales1

Holding company

87.5

1 pence Ordinary shares

England and Wales2

Dormant

100

£1 Ordinary shares

England and Wales2

Non-trading

100

0.0002 pence Ordinary shares

England and Wales2

England and Wales2

Dormant

Dormant

England and Wales2 Price comparison website

100

100

100

1 pence Ordinary shares

£1 Ordinary shares

£1 Ordinary shares

England and Wales2

Non-trading

100

0.0002 pence Ordinary shares

England and Wales2

England and Wales1

Dormant

Dormant

Australia4

Comparison shopping

England and Wales1

Non-trading

England and Wales1

Non-trading

England and Wales1

Non-trading

England and Wales1

Dormant

England and Wales2

Voucher codes website

USA14

Holding company

100

100

100

100

100

100

100

100

100

£1 Ordinary shares

£1 Ordinary shares

$1 Ordinary shares

£1 Ordinary shares

£1 Ordinary shares

£1 Ordinary shares

£1 Ordinary shares

1 pence Ordinary shares

Not applicable

Financial StatementsCompany name and registered number

This is the Big Deal Limited*
08867458

TI Media Limited* 
00053626

Next Commerce Pty Limited*
113 146 786

MoNa Media Canada Limited*
BC1198396 

Future Publishing s.r.o.*
09393951

Purch Technologies Sarl*
84138050400016

Future Verlag GmbH*
HRB12567

Pricepanda Group GmbH*
HRB138471B

Windsor Support Services Private 
Limited* U74999DL2011FTC217990

Next Commerce Philippines Inc*
CS201517783

Future US, Inc*
1513070

Purch Group LLC*
4560993

Country of incorporation  
and registered office

Nature of business

Holding %

Class of shares

England and Wales2

Energy auto switching 
service

England and Wales1

Holding company

Australia4

Comparison shopping

Canada5

Digital media  
publishing

Czech Republic6

Non-trading

France7

Non-trading

100

100

100

100

100

100

0.000015625 pence Ordinary 
shares

£1 Ordinary shares

$1 Ordinary shares

Not applicable

CZK 1 Ordinary shares

Not applicable

Germany8

Non-trading

87.5

€1 Ordinary shares

Germany8

India9

Philippines10

USA13

USA12

Dormant

Dormant

Dormant

Publishing

Trading

100

100

100

100

100

€1 Ordinary shares

Rand 10 equity shares

₱ Ordinary shares

Not applicable

Not applicable

1  Registered office: Quay House, The Ambury, Bath, BA1 1UA, England

8   Registered office: c/o Poruba GbR, Clemensstraße 32, 80803 Munich, Germany

2   Registered office: Imperial House, Imperial Way, Coedkernew, Newport, Wales  

9    Registered office: Dpt 610, Prime Towers F 79-80, Okhla Industrial Area, Phase 1 

  NP10 8UH

New Delhi New Delhi DL 110020 India

3    Registered office: C/O Womble Bond Dickinson (Uk) Llp 2, Semple Street, 

10   Registered office: 2/F GC Corporate Plaza, 150 Legaspi Street, Legaspi Village, 

Edinburgh, Scotland, EH3 8BL

Makati, Manila, Philippines

4    Registered office: Registered office: Suite 3, Level 10, 100 Walker Street, North 

11   Registered office: 108 West 13th Street, New Castle County, Wilmington, DE 19801

Sydney, NSW 2060, Australia

12   Registered office: 251 Little Falls Drive, Wilmington, DE 19808

5   Registered office: 1800-355 St Burrard, Vancouver Colombie Britannique V6C2G8,  

13   Registered office: 1401 21st Street, STE R, Sacramento CA 95811, USA

  Canada

14 Registered office: Corporation Trust Centre, 1209 Orange Street, Wilmington,  

6   Registered office: Holečkova 100/9, Smíchov, 150 00 Praha 5, Czech Republic

  Newcastle DE 19801, USA

7   Registered office:  195 Avenue Charles de Gaulle 92200 Neuilly-sur-Seine, France

Ascent Publishing Limited, Future Holdings 2002 Limited, Future Publishing Limited, TI Media Limited, Sapphire Bidco Limited, Sapphire 
Midco Limited, Sapphire Topco Limited, Barcroft Studios Limited, Barcroft Productions Limited, Barcroft Media Limited, Energylinx Limited, 
Energylinx for Business Limited, Energylinx for Business Trading Limited, Future UK Finance Limited, GoCo Group plc, Go Compare Limited, 
GoCompare.com Finance Limited, The Global Voucher Group Limited and This is the Big Deal Limited are exempt from the requirement to 
file audited financial statements by virtue of Section 479A of the Companies Act 2006. Sarracenia Limited, Marketforce (U.K.) Limited, 
Business Energy Online Limited, Gio Compario Limited, GoCo Limited and Look After My Bills Limited are exempt from the requirement to 
file audited financial statements by virtue of Section 480 of the Companies Act 2006.

30. POST BALANCE SHEET EVENTS

Acquisition of Dennis

On 16 August 2021 the Group announced the acquisition of Dennis (via the acquisition of 100% of the share capital and voting rights of 
Broadleaf Newco 2 Limited and it's subsidiaries), a leading consumer media subscriptions business, which includes trusted Wealth, 
Knowledge and B2B technology specialist titles such as Kiplinger, MoneyWeek, The Week & IT Pro. Consideration of £300m was paid on 
completion on 1 October 2021, funded using the Group's existing debt facilities.

The titles acquired by Future are: The Week UK / The Week US, The Week Junior UK / The Week Junior US, MoneyWeek, Kiplinger, Science & 
Nature, IT Pro, Computer Active, PC Pro, Minecraft World, and Coach.

The acquisition will scale the Group's 'Wealth & Savings' vertical, further diversify the Group's revenue by materially increasing the Group's 
recurring revenues through subscriptions and extending the Group's reach in the North American market, deepen the Group's existing 
presence in the 'B2B Pro Technology' vertical and enhance the Group's 'Knowledge' vertical with high subscription rates and growth 
potential.

Work has commenced on the purchase price allocation but, because the acquisition is still relatively recent, the Group is not yet able to 
present reliable estimates of the fair values of the purchase consideration or the identifiable assets and liabilities acquired. The preliminary 
purchase price allocation will be presented in the Group’s half year report for the six months ending 31 March 2022 that will be published in 
May 2022. During the year ended 30 September 2021, the Group recognised transaction costs of £4.5m in relation to the acquisition of 
Dennis (included within net operating expenses).

ANNUAL REPORT AND ACCOUNTS FY 2021  /  173

Financial Statements 
Notice of Annual General Meeting

Notice is given that the Annual General Meeting of Future plc (“Future” or the  
“Company”) will be held at 11.30am on Thursday 3 February 2022 at Future’s London  
office at 121-141 Westbourne Terrace, Paddington, W2 6JR to consider and, if thought 
fit, pass the following resolutions:

Ordinary Resolutions (1-16)

c)  

 all previous unutilised authorities 

13.   To reappoint Deloitte LLP as Auditor of 

under section 551 of the Act shall 

1. 

  To receive and adopt the Annual Report 

the Company to hold office until the 

cease to have effect (save to the 

including the audited financial 

conclusion of the next general meeting 

extent that the same are exercisable 

statements for the year ended 30 

at which accounts are to be laid before 

pursuant to section 551(7) of the Act 

September 2021. 

the Company.  

2. 

 To declare a final dividend for the year 

14.  To authorise the Audit and Risk 

by reason of any offer or agreement 

made prior to the date of this 

resolution which would or might 

ended 30 September 2021 of 2.8p per 

Committee to decide the remuneration of the 

require shares to be allotted or rights 

ordinary share payable on 9 February 

Auditor. 

2022 to shareholders on the register at 

to be granted on or after that date). 

the close of business on 14 January 2022.  

15.   That:  

16.   To authorise the Company, and all 

a)  

 the Directors be authorised, for the 

companies that are its subsidiaries, at 

3. 

 To approve the Directors' Remuneration 

purposes of section 551 of the 

any time during the period for which this 

Report set out on pages 88 to 90 and 

Companies Act 2006 (the ’Act’), to 

resolution has effect for the purposes of 

pages 100 to 109 (inclusive) in the Annual 

allot shares in the Company or grant 

section 366 of the Companies Act 2006 

Report. 

rights to subscribe for, or convert any 

to: 

security into, shares in the Company:  

a) 

 make political donations to political 

4. 

 To re-elect Richard Huntingford as a 

 i)  

 in accordance with article 3 of 

parties and/or independent election 

Director of the Company. 

the Company's Articles of 

candidates not exceeding £50,000 in 

5. 

 To re-elect Zillah Byng-Thorne as a 

nominal amount of £6,030,647.12  

b) 

 make political donations to political 

Director of the Company. 

(such amount to be reduced by 

organisations other than political 

the nominal amount of any 

parties not exceeding £50,000 in 

6. 

 To re-elect Meredith Amdur as a Director 

equity securities (as defined in 

total; and 

of the Company. 

section 560 of the Act) allotted 

c) 

 incur political expenditure not 

Association, up to a maximum 

total; 

7. 

 To re-elect Mark Brooker as a Director of 

the Company. 

under paragraph (ii)  

 below in excess of 

£12,063,103.63); and 
 comprising equity securities (as 

ii)  

exceeding £50,000 in total, during 

the period beginning with the date of 

the passing of this resolution and 
ending following the conclusion of 

8. 

 To re-elect Hugo Drayton as a Director of 

defined in section 560 of the 

the Company's next Annual General 

the Company. 

Act), up to a maximum nominal 

Meeting or, if earlier, on 3 May 2023. 

9. 

 To re-elect Rob Hattrell as a Director of 

the Company. 

amount of £12,063,103.63 (such 

amount to be reduced by any 

shares allotted or rights granted 

under paragraph (i) above) in 

10.   To elect Penny Ladkin-Brand as Director 

connection with an offer by way 

SPECIAL RESOLUTIONS (17-19)
Special Resolutions 17
17.  That 

of the Company 

of a rights issue; 

a)   the Directors be given power, 

11. 

 To re-elect Alan Newman as a Director of 

conclusion of the next Annual 

b)    this authority shall expire at the 

pursuant to section 570 of the 

Companies Act 2006, (the ‘Act’):

the Company. 

General Meeting of the Company 

i)  

 subject to the passing of 

after the passing of this resolution, 

resolution 15 to allot equity 

12.   To elect Anglea Seymour-Jackson as a 

or, if earlier, at the close of business 

securities (as defined in section 

Director of the Company. 

on 3 May 2023; and 

560(1) of the Act) for cash 

174  /  FUTURE PLC

Notice of Annual General Meeting 
 
 
 
 
 
 
 
Notice of Annual General Meeting 

pursuant to the authority 

conferred on them by that 

resolution; and 

Directors may allot equity securities 

an agreement which would or might 

in pursuance of such offer or 

require equity securities to be 

agreement as if this power had not 

allotted after it expires and the 

ii) 

 to sell equity securities (as 

expired.

defined in section 560(1) of the 

Act) held by the Company as 

treasury shares (as defined in 

section 724(5) of the Act) for 

Special Resolution 18
18.    That:

Directors may allot equity securities 

in pursuance of such offer or 

agreement as if this power had not 

expired.

cash, in either case as if section 

a) 

 in addition to any authority granted 

561 of the Act did not apply to 

under resolution 17, the Directors be 

the allotment or sale. 

given power:

Special Resolution 19
19. 

  That, in accordance with the Company's 

Articles of Association, a general 

b)    the power under paragraph (a) 

i) 

 subject to the passing of 

meeting (other than an Annual General 

above shall be limited to:

(i)  

 the allotment of equity 

securities in connection with a 

rights issue, open offer or other 

pre-emptive offer (but in the 

case of the authorization 

resolution 15, to allot equity 

Meeting) may be called on not less than 

securities (as defined in section 

14 clear days' notice. 

560(1) of the Companies Act 

2006 (the ‘Act’)) for cash 

pursuant to the authority 

conferred on them by that 

granted under resolution 15.a.ii, 

resolution under section 551 of 

such powers shall be limited to a 

the Act; and 

EXPLANATION  
OF RESOLUTIONS

rights issue only) in favour of 

holders of ordinary shares in 

proportion (as nearly as 

practicable) to the respective 

ii) 

 to sell equity securities (as 

defined in section 560(1) of the 

Act) held by the Company as 

Ordinary resolutions
For each of the following resolutions to be 

treasury shares (as defined in 

passed, more than half of the votes cast 

numbers of ordinary shares held 

section 724(5) of the Act) for 

must be in favour of the resolution.

by them on the record date for 

such allotment, but subject to 

such exclusions or other 

cash, in either case as if section 

561 of the Act did not apply to 

the allotment or sale, but this 

arrangements as the Directors 

power shall be:

A.    limited to the allotment of 

Resolution 1:
RECEIPT OF ANNUAL REPORT
The Directors present to shareholders at the 

receipts or by virtue of any other 

transaction which the Board 

to pay a final dividend of 2.8p per ordinary 

matter whatsoever. 

of the Company determines 

share for the year ended 30 September 2021. 

(ii)    otherwise than pursuant to 

to be an acquisition or other 

The dividend, if approved, will be payable on 

may deem fit to deal with 

fractional entitlements, legal or 

practical difficulties which may 

arise under the laws of any 

overseas territory, the 

requirements of any regulatory 

body or stock exchange or by 

virtue of shares being 

represented by depository 

sub-paragraph (i) above, the 
allotment or sale of equity 

securities having a nominal 

amount not exceeding in 

aggregate £904,687.54; and

c)   

 this authority shall expire at the 

conclusion of the next Annual 

General Meeting of the Company 

equity securities up to a 

AGM the Reports of the Directors and 

maximum nominal amount 

Auditor and the financial statements of the 

of £904,687.54; and  

Company for the year ended 30 September 

B.    used only for the purposes 

2021.

of financing (or refinancing, 

if the authority is to be used 

within six months after the 

original transaction) a 

Resolution 2:
This resolution seeks shareholder approval 

capital investment of a kind 
contemplated by the 

9 February 2022 to shareholders on the 
register at the close of business on 14 

Statement of Principles on 

January 2022.

Disapplying Pre-Emption 

Rights most recently 

published by the Pre-

Emption Group prior to the 

date of this notice;

Resolution 3:
APPROVAL OF THE 
DIRECTORS’ REMUNERATION 
REPORT
Resolution 3 seeks shareholder approval for 

after the passing of this resolution 

b)    this power shall expire at the 

or, if earlier, at the close of business 

conclusion of the next Annual 

on 3 May 2023.

General Meeting of the Company 

the Directors' Remuneration Report on 

d)    the Company may, before this power 

after the passing of this resolution 

pages 88 to 90 and pages 100 to 109 of the 

expires, make an offer or enter into 

or, if earlier, at the close of business 

Annual Report. The FY 2021 annual report on 

an agreement which would or might 

on 3 May 2023; and 

remuneration gives details of the 

require equity securities to be 

c)   

 the Company may, before this power 

implementation of the Company's 

allotted after it expires and the 

expires, make an offer or enter into 

Remuneration Policy, approved by 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  175

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
shareholders at the AGM in February 2021, in 

independent auditor. More information 

treasury.

terms of the payments and share awards 

about the decision to reappoint Deloitte LLP 

made to the Directors in connection with 

can be found in the Audit and Risk 

their performance and that of the Company 

Committee report on page 85.

during the year ended 30 September 2021. 

Resolution 14 seeks shareholder 

Resolution 16
It remains the policy of the Company not to 

It also gives details of how the Company 

authorisation for the Audit and Risk 

make political donations or to incur political 

intends to apply the Remuneration Policy in 

Committee to decide the Auditor's fee, which 

expenditure, as those expressions are 

practice for FY 2022. This vote is advisory 

is standard practice.

and the Directors' entitlement to 

remuneration is not conditional on it.

The Company's Auditor during the year, 

Deloitte LLP, has audited those parts of the 

Directors' Remuneration Report that are 

Resolution 15: 
AUTHORITY TO ALLOT SHARES 
At the AGM last year, the Directors were 

normally understood. However, following 

broader definitions introduced by the Act, 

the Directors continue to propose a 

resolution designed to avoid inadvertent 

infringement of these definitions.

The Act requires companies to obtain 

required to be audited and their report may 

given the authority to allot shares without 

shareholders' authority for donations to 

be found on pages 116 to 127 of the Annual 

the prior consent of shareholders for a 

registered political parties and other political 

Report.

period expiring at the conclusion of the 2022 

organisations totalling more than £5,000 in 

Resolutions 4-12:
ELECTION AND RE-ELECTION 
OF DIRECTORS
A biography of each Director, including a 

AGM or, if earlier, on 10 May 2022. It is 

any 12-month period, and for any political 

proposed to renew this authority and to 

expenditure, subject to limited exceptions.

authorise the Directors under section 551 of 

The definition of donation in this context is 

the Companies Act 2006 to allot ordinary 

very wide and extends to bodies such as 

shares or grant rights to subscribe for or 

those concerned with policy review, law 

convert any security into shares in the 

reform and the representation of the 

description of the skills and experience they 

Company for a period expiring at the 

business community. It could also include 

contribute to the Board, appears on pages 

conclusion of the 2023 AGM or, if earlier, 

special interest groups, such as those 

72 to 73 of the Annual Report and is also 

close of business on 3 May 2023.

involved with the environment, which the 

available on the Company’s website at www.

This resolution, which follows the 

Company and its subsidiaries might wish to 

futureplc.com/who-we-are/.

guidelines issued by the Investment 

support, even though these activities are not 

Having been appointed directors since the 

Association, will allow the Directors to:

designed to support or to influence support 

AGM in 2021, Angela Seymour-Jackson and 

a.  

 allot ordinary shares up to a 

for any particular political party.

Penny Ladkin-Brand are standing for 

election for the first time at this AGM.

maximum nominal amount of 

£6,030,647.12 representing 

In accordance with the recommendations 

approximately one third (33.33 per 

Special Resolutions
For each of the following resolutions to be 

of the UK Corporate Governance Code, every 

cent) of the Company's existing 

passed, at least 75 per cent of the votes cast 

Director is required to retire from office at 

issued share capital and calculated 

must be in favour of the resolution.

every AGM. Any Director eligible, in 

as at 10 December 2021; and 

accordance with the Company's Articles of 

b. 

 allot ordinary shares on a 

Association, may stand for re-election. The 

preemptive basis by way of a rights 

Company's Chair confirms that, following 

issue to ordinary shareholders up to 

the evaluation process, as described on page 

a maximum nominal amount 

75, the performance of each Director 

standing for re-election and election 

(including any shares allotted under 

the paragraph above) of 

Resolution 17 
DIRECTORS’ GENERAL 
POWERS TO DISAPPLY  
PRE-EMPTION RIGHTS
At last year's meeting, a special resolution 

continues to be effective and that they have 
each demonstrated a strong commitment to 

£12,063,103.63 representing 
approximately two thirds (66.67 per 

was passed, under sections 570 and 573 of 
the Companies Act 2006, empowering the 

their role.

cent) of the Company's existing 

Directors to allot equity securities for cash 

Resolutions 13-14:
REAPPOINTMENT OF 
AUDITOR AND AUDITOR’S 
REMUNERATION
An independent auditor is required to be 

issued share capital and calculated 

without a prior offer to existing 

as at 10 December 2021.

shareholders. It is proposed that this 

The Directors have no present intention of 

authority also be renewed. If approved, the 

allotting shares under this resolution, but 

resolution will authorise the Board to allot 

believe that the flexibility allowed by this 

equity securities (as defined in the 

resolution may assist them in taking 

Companies Act 2006) for cash and/or to sell 

advantage of business opportunities as they 

ordinary shares held by the Company as 

arise.

treasury shares for cash as if section 561 of 

If they do exercise this authority, the 

the Companies Act 2006 did not apply. The 

appointed at each general meeting at which 

Directors intend to follow best practice as 

authority is limited to:

accounts are presented to shareholders. 

recommended by the Investment 

a)  

 allotments for rights issues and 

Under Resolution 13 the Directors propose to 

Association. As at 10 December 2021 the 

other pre-emptive issues; and

reappoint Deloitte LLP as the Company's 

Company does not have any shares in 

b)    allotments of equity securities or 

176  /  FUTURE PLC
176  /  FUTURE PLC ANNUAL 2021

Notice of Annual General Meeting 
 
 
 
 
Notice of Annual General Meeting 

sale of treasury shares (otherwise 

as at 10 December 2021: and 

effective until the Company's next Annual 

than under paragraph (a) above) up 

b)    used only for the purposes of 

General Meeting, when it is intended that a 

to a nominal amount of 

£904,687.54, which represents 

approximately 5 per cent of the 

financing (or refinancing, if the 

similar resolution will be proposed. 

authority is to be used within six 

Note, that if a general meeting is called on 

months after the original 

less than 21 clear days' notice, the Company 

issued share capital of the Company 

transaction) a transaction which the 

will arrange for electronic voting facilities to 

as at 10 December 2021.

Board determines to be an 

acquisition or other capital 

be available to all shareholders. The 

flexibility offered by this resolution will be 

The Directors do not intend to issue more 

investment of a kind contemplated 

used where, taking into account the 

than 7.5 per cent of the issued share capital 

by the Statement of Principles on 

circumstances, and noting the 

of the Company for cash on a non 

Disapplying Pre-Emption Rights 

recommendations of the UK Corporate 

preemptive basis in any rolling three-year 

published by the Pre-Emption Group 

Governance Code, the Directors consider 

period (other than in connection with an 

and which is announced at the same 

this appropriate in relation to the business of 

acquisition or specified capital investment, 

time as the allotment, or has taken 

the meeting and in the interests of the 

as described in the Pre-emption Group's 

place in the preceding six month 

Company and shareholders as a whole.

Statement of Principles) without prior 

period and is disclosed in the 

consultation with shareholders and the 

announcement of the allotment.

Investment Committees of the Investment 

Association and the Pensions and Lifetime 

Resolution 18 seeks to renew this authority 

Savings Association.

until the conclusion of the next Annual 

Resolution 17 will be proposed as a special 

General Meeting or, if earlier, the close of 

resolution to renew this authority until the 

business on 3 May 2023. Prior to its expiry 

conclusion of the next Annual General 

the Company may make offers, and enter 

Meeting or, if earlier, the close of business on 

into agreements, which would or might, 

3 May 2023. Prior to its expiry, the Company 

require equity securities to be allotted (and 

may make offers, and enter into agreements, 

treasury shares to be sold) after the authority 

which would or might require equity 

expires and the Board may allot equity 

securities to be allotted (and treasury shares 

securities (and sell treasury shares) under 

to be sold) after the authority expires and 

any such offer or agreement as if the 

FURTHER INFORMATION 
ABOUT THE AGM
1.  

Information regarding the meeting, 

including the information required by 
section 311A of the Act, is available from  
www.futureplc.com/invest-in-future

ATTENDANCE AT THE AGM
2.   At the time of writing it is uncertain what 

the Board may allot equity securities (and 

authority had not expired. The maximum 

regulations or public health guidance may 

sell treasury shares) under any such offer or 

nominal value of equity securities which 

be in place at the time of the AGM which

agreement as if the authority had not 

could be allotted if the authorities granted in 

may include restrictions on the number of 

expired.

resolutions 17 and 18 were both used would 

people who can gather in public. Any 

Resolution 18: 
DIRECTORS' POWERS TO 
DISAPPLY AN ADDITIONAL 
FIVE PER CENT PRE-EMPTION 
RIGHTS
In line with the advice published by the 

Pre-Emption Group and in addition to any 
authority granted under Resolution 17, this 

be £1,809,375.08, which represents 

changes to the arrangements for the AGM 

approximately 10 per cent of the issued share 

will be communicated to shareholders 

capital of the Company as at 10 December 

before the AGM through our website at 

2021.

Resolution 19: 
NOTICE OF GENERAL 
MEETINGS
The notice period for general meetings, as 

https://https://investor.futureplc.com/

investor-information/ and, where

appropriate, by a regulatory information 

service announcement.

In light of this uncertainty, we do strongly 

encourage shareholders to submit a proxy 
vote in advance of the AGM and to

resolution, to be proposed as a special 

governed by the Companies Act 2006, is 21 

appoint the Chair of the meeting as their 

resolution, will, if passed, authorise the 

days. The notice can be less if the 

proxy, rather than a named person who, if 

Directors to allot equity securities and/or 

shareholders approve a shorter notice 

circumstances change, may not be

sell ordinary shares held by the Company as 

period,however it cannot be shorter than 14 

able to attend the meeting. 

treasury shares for cash, as if section 561 of 

clear days. AGMs cannot be held at shorter 

We know that some attendees appreciate 

the Companies Act 2006 did not apply to 

notice and must always be held on at least 21 

the opportunity to ask Board members 

any such allotment or sale. This authority 

clear days' notice.

questions. If you have any questions

will be: 

At last year's AGM, shareholders 

that you would like to ask we would 

a)  

 limited to the allotment of equity 

authorised the calling of general meetings 

encourage you to email them to CoSec@

securities or sale of treasury shares 

other than an AGM on not less than 14 clear 

futurenet.com with ‘AGM 2022’ in the 

up to a nominal amount of 

days' notice and it is proposed that this 

heading. The Chair will either answer these 

£904,687.54 which represents 

authority be renewed. The authority granted 

at the meeting or, if more appropriate, reply 

approximately five per cent of the 

by this resolution, which will be proposed as 

to the questioner directly.

issued share capital of the Company 

a special resolution, if passed, will be 

If you are attending the meeting in person, 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  177

 
 
please bring the attendance card attached to 

Registrars not later than 11.30am on 1 

'Nominated Person') does not have a right to 

your form of proxy and arrive at Future's 

February 2022.

London office, 121-141 Westbourne Terrace,  

Paddington, W2 6JR, in sufficient time for 

registration.

Appointment of a proxy does not preclude 

NUMBER OF SHARES IN ISSUE
5.   As at the close of business on 10 

appoint a proxy. However, a Nominated 

Person may, under an agreement with the 

registered shareholder by whom they were 

nominated (a 'Relevant Member'), have a 

right to be appointed (or to have someone 

a member from attending the meeting and 

December 2021 (being the last business day 

else appointed) as a proxy for the meeting. 

voting in person. If a member has appointed 

prior to the publication of this notice) the 

Alternatively, if a Nominated Person does 

a proxy and attends the meeting in person, 

Company's issued share capital consisted of 

not have such a right, or does not wish to 

we will ask the proxy and holder what action 

120,625,005 Ordinary shares of 15 pence 

exercise it, they may have a right under any 

they would like to take.

each. Each Ordinary share carries one vote. 

such agreement to give instructions to the 

APPOINTMENT OF PROXIES
3.   Any member entitled to attend and vote 

at the meeting may appoint one or more 

proxies to attend, speak and vote in their 

place. A member may appoint more than 

one proxy provided that each proxy is 

There are no shares held in treasury. The 

Relevant Member as to the exercise of 

total number of voting rights in the Company 

voting rights.

is therefore 120,625,005.

DOCUMENTS AVAILABLE  
FOR INSPECTION
6.   Printed copies of the service contracts of 

A Nominated Person's main point of contact 

in terms of their investment in the Company 

remains the Relevant Member (or, perhaps, 

the Nominated Person's custodian or broker) 

and the Nominated Person should continue 

to contact them (and not the Company) 

appointed to exercise the rights attached to 

the Company's Directors and the letters of 

regarding any changes or queries relating to 

a different share or shares held by that 

appointment for the Non-Executive 

the Nominated Person's personal details 

shareholder. If you appoint multiple proxies 

Directors will be available for inspection 

and their interest in the Company (including 

for a number of shares in excess of your 

during usual business hours on any weekday 

any administrative matters). The only 

holding, the proxy appointments may be 

(Saturdays, Sundays and public holidays 

exception to this is where the Company 

treated as invalid. A proxy need not be a 

excluded) at the Company's London office at 

expressly requests a response from the 

member of the Company. A proxy card is 

121-141  Westbourne Terrace,  Paddington, 

Nominated Person. 

enclosed. To be effective, proxy cards should 

W2 6JR and at the Company's registered 

be completed in accordance with this Notice 

office at Quay House, The Ambury, Bath, BA1 

of Annual General Meeting and the notes to 

lUA including on the day of the meeting from 

the proxy form, signed and returned so as to 

11.30am until its completion.

be received by the Company's Registrars:

Computershare Investor Services PLC,

The Pavilions,

Bridgwater Road,

Bristol

BS99 6ZY

ELIGIBLE SHAREHOLDERS
7.   The Company, pursuant to Regulation 41 

do so for the meeting and any 

adjournment(s) thereof by using the 

of The Uncertificated Securities Regulations 

procedures described in the CREST Manual. 

2001, specifies that only those members on 

CREST personal members or other CREST 

not later than 11.30am on 1 February 2022 

the register of the Company as at 6pm on 1 

sponsored members, and those CREST 

being two business days before the time 

February 2022 or, if this meeting is 

members who have appointed a voting 

appointed for the holding of the meeting. If 

adjourned, in the register of members 48 

service provider(s), should refer to their 

you submit more than one valid proxy 

hours before the time of any adjourned 

CREST sponsor or voting service provider(s), 

appointment, the appointment received last 

meeting, are entitled to attend and vote at 

who will be able to take the appropriate 

before the latest time for the receipt of 
proxies will take precedence.

the meeting in respect of the number of 
shares registered in their name at that time. 

action on their behalf.

For a proxy appointment or instruction 

ELECTRONIC  
APPOINTMENT OF PROXIES
4.   As an alternative to completing the 

Changes to entries on the Register after 6pm 

made using the CREST service to be valid, 

on 1 February 2022 or, if this meeting is 

the appropriate CREST message (a 'CREST 

adjourned, in the register of members 48 

Proxy Instruction') must be properly 

hours before the time of any adjourned 

authenticated in accordance with Euroclear 

meeting, will be disregarded in determining 

UK & Ireland Limited's specifications and 

printed proxy form, you may appoint a proxy 

the rights of any person to attend or vote at 

must contain the information required for 

electronically by visiting the following 

the meeting.

website: www.investorcentre.co.uk/eproxy. 

You will be asked to enter the Control 

Number, the Shareholder Reference Number 

(SRN) and PIN as printed on your proxy form 

INDIRECT INVESTORS
8.  

 Any person to whom this notice is sent 

such instructions, as described in the CREST 

Manual. The message, regardless of whether 

it constitutes the appointment of a proxy or 

an amendment to the instruction given to a 

previously appointed proxy must, in order to 

and to agree to certain terms and conditions. 

who is a person that has been nominated 

be valid, be transmitted so as to be received 

To be effective, electronic appointments 

under section 146 of the Companies Act 

by the issuer's agent (ID 3RA50) by 11.30am 

must have been received by the Company’s 

2006 (‘Act’) to enjoy information rights (a 

on 1 February 2022 or, if the meeting is 

178  /  FUTURE PLC

APPOINTMENT OF PROXIES 
THROUGH CREST
9.   CREST members who wish to appoint a 

proxy or proxies through the CREST 

electronic proxy appointment service may 

Notice of Annual General Meeting 
 
 
 
 
Notice of Annual General Meeting 

adjourned, not less than 48 hours before 

member should contact the Registrars on 

the time fixed for the adjourned meeting. 

+44 (0)370 7071443.

QUESTIONS AT THE AGM
14.  Under section 319A of the Act, the 

For this purpose, the time of receipt will be 

If more than one valid proxy appointment is 

Company must answer any question you 

taken to be the time (as determined by the 

submitted, the appointment received last 

ask relating to the business being dealt with 

timestamp applied to the message by the 

before the deadline for the receipt of 

at the meeting unless:

CREST Applications Host) from which the 

proxies will take precedence.

a)  

 answering the question would 

issuer's agent is able to retrieve the 

message by enquiry to CREST in the 

manner prescribed by CREST. After this 

time any change of instructions to proxies 

REVOKING A PROXY
11.   In order to revoke a proxy instruction, a 

interfere unduly with the 

preparation for the meeting or 

involve the disclosure of 

confidential information; 

appointed through CREST should be 

signed letter clearly stating a member's 

b)    the answer has already been given 

communicated to the appointee through 

intention to revoke a proxy appointment 

on a website in the form of an 

other means. 

must be sent by post or by hand to the 

answer to a question; or 

CREST members and, where applicable, 

Company's Registrars:

their CREST sponsors or voting service 

Computershare Investor Services PLC, 

providers should note that Euroclear UK & 

The Pavilions, 

Ireland Limited does not make available 

special procedures in CREST for any 

Bridgwater Road, 

Bristol BS99 6ZY.

particular messages. Normal system 

Note that the deadlines for receipt of proxy 

timings and limitations will therefore apply 

appointments (see above) also apply in 

in relation to the input of CREST Proxy 

relation to revocations; any revocation 

Instructions. It is the responsibility of the 

received after the relevant deadline will be 

CREST member concerned to take (or, if the 

disregarded.

CREST member is a CREST personal 

member or sponsored member or has 

appointed a voting service provider(s), to 

procure that his/her CREST sponsor or 

CORPORATE MEMBERS
12.  In the case of a member which is a 

c)  

 it is undesirable in the interests of 

the Company or the good order of 

the meeting that the question be 

answered.

MEMBERS’ RIGHT TO 
REQUIRE CIRCULATION OF A 
RESOLUTION TO BE 
PROPOSED AT THE AGM
15.  Under section 338 of the Act, a member 

or members meeting the qualification 

criteria set out at note 18 opposite, may, 

subject to conditions set out at note 19, 

voting service provider(s) take(s)) such 

company, any proxy form, amendment or 

require the Company to give to members 

action as is necessary to ensure that a 

revocation must be executed under its 

notice of a resolution which may properly 

message is transmitted by means of the 

common seal or signed on its behalf by an 

be moved and is intended to be moved at 

CREST system by any particular time. In this 

officer of the company or an attorney for 

that meeting.

connection, CREST members and, where 

the company. Any power of attorney or any 

applicable, their CREST sponsors or voting 

other authority under which the documents 

service providers are referred, in particular, 

are signed (or a duly certified copy of such 

to those sections of the CREST Manual 

power of authority) must be included. A 

concerning practical limitations of the 

corporate member can appoint one or 

MEMBERS’ RIGHT TO HAVE A 
MATTER OF BUSINESS DEALT 
WITH AT THE AGM
16.   Under section 338A of the Act, a 

CREST system and timings.

more corporate representatives who may 

member or members meeting the 

The Company may treat as invalid a 

exercise, on its behalf, all its powers as a 

qualification criteria set out at note 18 

CREST Proxy Instruction in the 

member provided that no more than one 

opposite, may, subject to the conditions set 

circumstances set out in Regulation 35(5)(a) 

corporate representative exercises powers 

out at note 19, require the Company to 

of the Uncertificated Securities Regulations 

over the same share. Members considering 

include in the business to be dealt with at 

2001.

the appointment of a corporate 
representative should check their own legal 

the AGM a matter (other than a proposed 
resolution) which may properly be included 

position, the Company's Articles of 

in the business (a matter of business).

AMENDING A PROXY
10.   To change a proxy instruction, a 

member needs to submit a new proxy 

appointment using the methods set out 

above. Note that the deadlines for receipt 

of proxy appointments (see above) also 

Association and the relevant provision of 

the Companies Act 2006.

JOINT HOLDERS
13.  Where more than one of the joint 

WEBSITE PUBLICATION OF 
ANY AUDIT CONCERNS
17.   Pursuant to Chapter 5 of Part 16 of the 

Act, where requested by a member or 

apply in relation to amended instructions; 

holders purports to vote or appoint a proxy, 

members meeting the qualification criteria 

any amended proxy appointment received 

only the vote or appointment submitted by 

set out at note 18 below, the Company must 

after the relevant deadline will be 

the member whose name appears first on 

publish on its website a statement setting 

disregarded. Where a member has 

the register will be accepted.

out any matter that such members propose 

appointed a proxy using the paper proxy 

form and would like to change the 

instructions using another such form, that 

to raise at the AGM relating to the audit of 

the Company's accounts (including the 

auditors' report and the conduct of the 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  179

 
 
 
audit) that are to be laid before the AGM.

electronic form;

Where the Company is required to publish 

(ii)    must identify the resolution or 

such a statement on its website:

(a)    it may not require the members 

making the request to pay any 

the matter of business of which 

notice is to be given by either 

setting it out in full or, if 

expenses incurred by the Company 

supporting a resolution/ matter 

in complying with the request; 

of business sent by another 

(b)   it must forward the statement to the 

member, clearly identifying the 

Company's auditors no later than the 

resolution/matter of business 

time the statement is made available 

which is being supported;

on the Company's website; and 

(iii)   in the case of a resolution, must 

(c)    the statement may be dealt with as 

part of the business of the AGM.

The request:

be accompanied by a statement 

setting out the grounds for the 

request;

(d)   may be in hard copy form or in 

(iv)   must be authenticated by the 

electronic form and must be 

authenticated by the person or 

persons making it (see note 19(d) and 

(e) below); 

person or persons making it; and

(v)    must be received by the 

Company not later than six 

weeks before the date of the 

(e)    should either set out the statement 

AGM; and

in full or, if supporting a statement 

(d)    in the case of a request made in hard 

sent by another member, clearly 

copy form, such request must be:

identify the statement which is being 

(i)  

 signed by you and state your full 

supported; and

name and address; and

(f)    must be received by the Company at 

(ii)      sent either: by post to

least one week before the AGM.

Company Secretary,

MEMBERS’ QUALIFICATION 
CRITERIA
18.   In order to be able to exercise the 

Future plc,

  Quay House,

The Ambury,

Bath BA1 lUA; or by fax to  

+44(0)1225 732266

members' rights set out in notes 15 to 17 

  marked for the attention of the  

above the relevant request must be made by:

Company Secretary; and

(a)   a member or members having a right 

 (e)   in the case of a request made in 

to vote at the AGM and holding at 

electronic form, such request must:

least 5% of total voting rights of all 

(i)  

 state your full name and address; 

the members having a right to vote 

on the resolution to which the 

request relates; or 

and

(ii)    be sent to 

cosec@futurenet.com. 

(b)   at least 100 members having a right 

 Please state 'AGM' in the subject 

to vote at the AGM and holding, on 

line of the email. You may not 

average, at least £100 of paid up 
share capital.

use this electronic address to 
communicate with the Company 

for any other purpose.

CONDITIONS
19.  The conditions are that: 

(a)    any resolution must not, if passed, 

be ineffective (whether by reason of 

inconsistency with any enactment or 

the Company's constitution or 

otherwise);

(b)    the resolution or matter of business 

must not be defamatory of any 

person, frivolous or vexatious;

(c)   the request:

(i)  

 may be in hard copy form or in 

180  /  FUTURE PLC

Notice of Annual General Meeting 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notice of Annual General Meeting 

ANNUAL REPORT AND ACCOUNTS FY 2021  /  181

Shareholder information

Financial calendar

Annual General  

Meeting

Ex dividend date  

for the FY21 final  

dividend

FY21 final dividend  

Announcement of the 

payment date

preliminary results for  

the year ended 30 

September 2022

3 February 2021

13 January 2022

9 February 2022 

December 2022

Company website

account details. Those selecting this method will receive a tax 

voucher at their registered address when the corresponding dividend 

The Company’s website at www.futureplc.com contains the latest 
information for shareholders, including press releases. Email alerts 

is paid.

Shareholders wishing to benefit from this service should register 

of the latest news, press releases and financial reports about Future 

at www.investorcentre.co.uk or call our registrar, Computershare 

plc may be obtained by registering for the email news alert service 

Investor Services PLC, for a form by phone on 0870 707 1443 (a text 

on the website.

Share price information

The latest price of the Company’s ordinary shares is available on 

www.londonstockexchange.com. Future’s ticker symbol is FUTR. It is 

recommended that you consult your financial adviser and verify 

information obtained before making any investment decision.

Registrar

The Company’s share register is maintained by Computershare. 

Shareholders should contact the Registrar, Computershare, in 

connection with changes of address, lost share certificates, transfers 

of shares and bank mandate forms to enable automated payment of 

dividends.

Computershare also has a service to provide shareholders with 
online access to details of their shareholdings. The service is free, 

secure and easy to use. 

To register, please visit www.investorcentre.co.uk

Dividends

The quickest, most efficient and secure way to receive your dividends 

is to have them paid direct to your bank or building society account. It 

saves waiting for the funds to clear and reduces the paper and 

postage we use. Using BACS (Bank Automated Clearing System) we 

are able to pay your dividend straight to your account on the 

payment date.

The account information you provide will not be shared with third 

parties. It will be held by Computershare as part of your shareholder 

182  /  FUTURE PLC

phone facility for those with hearing difficulties is available on 0870 

702 0005) or by post at Computershare Investor Services PLC at the 

address below.

Registered office

Quay House

The Ambury

Bath  

BA1 1UA

Auditor

Deloitte LLP

Abbots House

Abbey Street

Reading 

RG1 3BD

Principal  
clearing bank

HSBC Bank plc

8 Canada Square

London     

E14 5HQ

Joint stockbroker & 
advisors

Numis Securities Ltd

10 Paternoster Square

London    

EC4M 7LT

Solicitor

J.P. Morgan Cazenove

Simmons & Simmons LLP 

Tower Bridge House 

Aurora

Floors 5 and 6

Finzels Reach

Counterslip

Bristol      

BS1 6BX

St. Katharines Way

London

E1W 1DD

Registrar 
Computershare Investor

Services PLC

The Pavilions

Bridgwater Road

Bristol

BS13 8AE

 
Contacts

Future plc and  

Future Publishing Ltd

Registered office
Quay House

The Ambury

Bath BA1 1UA

London office
121-141 Westbourne Terrace

Paddington

London W2 6JR

Tel +44 (0)1225 442244

Tel +44 (0)20 7042 4000

Newport office
Imperial House

Imperial Way

Coedkernew

Newport
Wales NP10 8UH 

Future US, Inc.
555 11th Street  

Northwest Suite 600  

Washington  

DC 20004  

USA 

Tel +1 212 378 0448

Future Publishing 

(Overseas) Ltd
Level 10 

89 York St

North Sydney

NSW 2000

Australia

Tel +61 2 9955 2677

www.futureplc.com

ANNUAL REPORT AND ACCOUNTS FY 2021  /  183