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General Mills

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FY2004 Annual Report · General Mills
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2004 ANNUAL REPORT

G E N E R A L  M I L L S  AT  A  G L A N C E

U . S .  R E TA I L
In the United States, we market our products
through a variety of outlets including grocery
store chains, cooperatives, mass merchandis-
ers, membership stores and wholesalers. Our
U.S. Retail business is divided into six major
marketing divisions: Big G Cereals, Meals,
Pillsbury USA, Baking Products, Snacks
and Yoplait-Colombo yogurt. 

SELECTED BRANDS
Cheerios
Betty Crocker
Wheaties
Gold Medal
Pillsbury
Hamburger Helper
Old El Paso
Totino's
Yoplait

Green Giant
Progresso
Bisquick
Nature Valley
Cascadian Farm
Grands!
Chex Mix
Pop•Secret
Bugles

NET SALES BY DIVISION
$7.76 Billion in total

* Big G: 27%
* Meals: 22% 
* Pillsbury: 20%
* Snacks: 11%
* Baking: 7%
* Yoplait/Other: 13%

NET SALES GROWTH BY DIVISION
(in millions)

2004

2003

Growth

Big G Cereals
Meals
Pillsbury USA
Yoplait /Other
Snacks
Baking Products

$2,071 $1,998
1,702
1,438
932
788
549

1,749
1,518
1,011
828
586

4%
3
6
8
5
7

B A K E R I E S  &  F O O D S E RV I C E
General Mills markets mixes and unbaked, 
partially baked and fully baked dough products
to retail, supermarket and wholesale bakeries
under the Pillsbury and Gold Medal trademarks.
We also market a variety of branded and 
specialty products, such as cereals, baking
mixes, dinner products and yogurt, to restau-
rants, cafeterias, convenience stores 
and foodservice distributors. 

I N T E R N AT I O N A L
Our international businesses consist of opera-
tions and sales in Canada, Europe, Latin
America and the Asia/Pacific region. In these
regions, we sell numerous local brands, in 
addition to internationally recognized brands
such as Häagen-Dazs ice cream, Old El Paso
Mexican foods and Green Giant vegetables.
These international businesses have sales and
marketing organizations in 33 countries.

BAKERIES & FOODSERVICE CUSTOMERS

Distributors/Restaurants
Foodservice Distributors
Quick Service Restaurants
Casual Dining Restaurants

Bakery Channels
Traditional Bakeries
Supermarket Bakeries
Supercenter Bakeries
Wholesale Bakeries

Convenience Stores/Vending

NET SALES BY CUSTOMER SEGMENT
$1.76 Billion in total

* Distributors/ 
  Restaurants: 53%
* Bakery Channels: 37%
* Convenience Stores/ 
  Vending: 10%

NET SALES BY REGION
$1.55 Billion in total

* Europe: 36%
* Canada: 30%
* Asia/Pacific: 21% 
* Latin America: 13%

J O I N T  V E N T U R E S
General Mills is a partner in several joint ven-
tures. Cereal Partners Worldwide is our joint
venture with Nestlé. Snack Ventures Europe is a
partnership with PepsiCo. We have four Asian
joint ventures that sell Häagen-Dazs ice cream,
and 8th Continent is our U.S. soy products joint
venture with DuPont.

NET SALES BY JOINT VENTURE
$1.21 Billion proportionate share

* Cereal Partners 
  Worldwide: 49%
* Snack Ventures 
  Europe: 35%
* Häagen-Dazs: 15%
* 8th Continent: 1%

*

*
*

*

* 1

TABLE OF CONTENTS
Letter to Shareholders _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _2
U.S. Retail _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __6
Bakeries & Foodservice _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _8
International _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _10
Joint Ventures _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _12
A Commitment to our Communities _ _ _ _13
Board of Directors _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _14
Senior Management Team _ _ _ _ _ _ _ _ _ _ _ _ _ _15
Selected Financial Information _ _ _ _ _ _ _ _ _16
Form 10-K _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _19

May 30, 2004
$11,070
1,055

May 25, 2003
$10,506
917

2.82
2.75
2.85

2.49
2.43
2.65

375
384
$ 1.10

369
378
$ 1.10

Change

5%

15

13
13
8

2
2
–

2004 financial highlights

In Millions, Except Per Share Data

Fiscal Year Ended
Net Sales
Net Earnings
Earnings Per Share:

Basic
Diluted
Diluted, Before Identified Items*
Average Common Shares Outstanding:

Basic
Diluted

Dividends Per Share

*See page 16 for a summary of Identified Items.

NET SALES
(dollars in millions)

NET EARNINGS
(dollars in millions, comparable for goodwill)

DILUTED EARNINGS PER SHARE
(dollars, comparable for goodwill)

11,070

10,506

7,949

5,173

5,450

4,834

687

635

551

458

1,055

917

2.75

2.35

2.43

2.07

1.75

1.34

99

00

01

02

03

04

99

00

01

02

03

04

99

00

01

02

03

04

*2

to our shareholders

General Mills achieved good sales and earnings
gains in 2004, which included the benefit of an
extra week in the fiscal period. For the 53-week
year ended May 30, 2004:

* Net sales increased 5 percent to 

$11.07 billion.

* Net earnings exceeded $1 billion for the first
time, growing 15 percent to $1.06 billion.

* And diluted earnings per share grew 13 per-
cent to $2.75, up from $2.43 last year. 

The extra week contributed approximately
8 cents to our earnings per share, so on a 
52-week comparable basis, our net earnings
would have grown 12 percent and our diluted
earnings per share would have increased 10 per-
cent, to $2.67.

Strong cash flow enabled us to exceed our debt-
reduction goal for 2004, pay out nearly 40 per-
cent of earnings as dividends and make all of our
planned capital investments to support future
growth. General Mills’ debt levels increased sig-
nificantly in conjunction with our October 2001
acquisition of Pillsbury. We are committed to
paying down $2 billion in net debt by the end of
fiscal 2006 and targeted $450 million of that
total in 2004. In fact, we reduced our debt bal-
ance by $572 million. This has improved our
financial condition and puts us in good shape
relative to our three-year debt-reduction goal.

During 2004, we also invested more than
$650 million in capital projects that will support
future business growth and productivity savings.
And we returned approximately $410 million in
cash to shareholders as dividends. 

While our earnings results were good overall,
they fell short of our initial expectations for the
year due to three principal factors. First, prices
for a number of key ingredients increased
sharply, and our 2004 commodity costs were
much higher than we planned – over $100 mil-
lion above our 2003 expense. Second, the recent
popularity of low-carbohydrate diets slowed
sales in several of our major product categories.
And third, our Bakeries and Foodservice busi-
ness fell well short of targeted results in 2004.
Net sales for this business segment declined
2 percent to $1.76 billion and operating profits
of $132 million were down 15 percent. These
results were due in part to the low-carbohydrate
trend and higher supply chain costs. But the
earnings decline in this segment also reflects 
disruption caused by our own manufacturing
realignment actions and by decisions to elimi-
nate low-margin product lines in a number of
categories.

Net sales for our largest business segment, U.S.
Retail, grew 5 percent in 2004 to $7.76 billion.
Unit volume increased 4 percent, or 2 percent
on a 52-week comparable basis. This was in line
with consumer purchase trends, as composite

U.S. RETAIL LEADING MARKET POSITIONS

Category
Sales
Dollars in Millions, Fiscal 2004
$7,600 
Ready-to-eat Cereals
3,160 
Refrigerated Yogurt
2,200 
Frozen Vegetables
2,130 
Mexican Products
1,760 
Ready-to-serve Soup
1,580 
Refrigerated Dough
1,470 
Dessert Mixes
900 
Frozen Baked Goods
890 
Microwave Popcorn
850 
Frozen Hot Snacks
660 
Dry Dinners
Fruit Snacks
620 
Source: ACNielsen plus Wal-Mart projections, 52 versus 52-week basis

Category
Sales Growth

Our Retail
Sales Growth

Our Dollar 
Share

–1%
7
1
2
7
–1
3
3
2
4
–7
4

–2% 
6 
–1 
– 
12
–3 
4 
6 
6 
11 
3 
2

31% 
37 
21 
15 
26 
69 
38 
21 
20 
26 
65 
60 

Rank
2
1
1
2
2
1
1
1
2
2
1
1

*

*

* 3

retail sales for the company’s major product
lines also grew 2 percent over the same period.
Operating profit for this business segment grew
3 percent, slower than sales growth primarily
due to increased commodity costs.

Our consolidated international businesses had a
strong year. Net sales increased 19 percent to
$1.55 billion, with favorable currency transla-
tion contributing 11 points of that growth. Unit
volume rose 5 percent overall, including a 6 per-
cent volume increase for our Canadian business,
and 12 percent growth for our operations in the
Asia / Pacific region. International operating
profits grew faster than sales, rising 31 percent
to reach $119 million. 

After-tax profits from joint venture operations
grew 21 percent to reach $74 million. Cereal
Partners Worldwide (CPW), our joint venture
with Nestlé, posted a 9 percent unit volume
increase. Volume for Snack Ventures Europe
(SVE), our venture with PepsiCo, grew 4 per-
cent. Our share of after-tax profits from these
two ventures combined was $58 million, up
29 percent for the year. Our Häagen-Dazs 
joint ventures in Asia recorded another year 
of growth. And in the United States, our
8th Continent soy products venture with
DuPont made excellent progress building distri-
bution and market share for our 8th Continent
refrigerated soymilk varieties.

Our financial results for both 2004 and 2003
included certain costs primarily related to our
acquisition of Pillsbury. These costs are the
restructuring and other exit costs identified on
our consolidated statements of earnings, and
merger-related costs that are included in selling,
general and administrative expenses. We sepa-
rately identify these costs (which are discussed
in detail in the Form 10-K that appears begin-
ning on page 19 of this report) because they rep-
resent expenses associated with an infrequently
occurring event, and we believe identifying
them improves the comparability of year-to-year
results from operations. Excluding these identi-
fied costs, General Mills’ earnings per share
would have totaled $2.85 in 2004 and $2.65 in
2003. A table on page 16 of this report provides
a reconciliation of our earnings per share with
and without these identified items.

General Mills’ earnings growth in 2004 was not
reflected in market price appreciation for our
stock and, as a result, total return to sharehold-
ers for the year fell short of our longer-term per-
formance. The market price of General Mills’
common stock declined slightly in fiscal 2004
and total return to shareholders, including divi-
dends, was just 1 percent. This was below the
overall market’s performance, as the S&P 500
Index generated a 22 percent return over the
same one-year period. In contrast, General Mills
has outperformed the market over the longer

DILUTED EPS EXCLUDING IDENTIFIED ITEMS
(dollars)

DEBT BALANCE
(dollars in millions)

2.65

2.85

9,057

9,010

8,438

1.70

02

03

04

02

03

04

See page 16 for a reconciliation of this 
non-GAAP measure.

Total adjusted debt plus minority interests; 
see page 16 for a reconciliation of this 
non-GAAP measure.

*4

SHAREHOLDER RETURN
Fiscal 1999–2004 
(compound growth rates, price 
appreciation plus reinvested dividends)

5%

2%

General Mills

S&P 
Consumer Staples

–2%

S&P 500

term. For the most recent five-year period, total
return to General Mills shareholders has aver-
aged more than 5 percent annually, while the
S&P 500 Index has delivered a negative 2 per-
cent average annual return. 

We are committed to sustaining our long-term
record of superior shareholder returns in the
years ahead. Our plans continue to focus on four
central growth strategies:

* Product innovation, which drives unit volume

and market share gains.

* Channel expansion, to ensure our products are

available everywhere people buy food.

* International expansion, to build our brands
in fast-growing markets around the world.

* Margin expansion, to grow our earnings faster

than sales.

We think our business portfolio offers excellent
prospects for future growth. Our U.S. Retail
brands hold leading market positions in a num-
ber of attractive food categories, as shown in the
table on page 2, and we see plenty of opportuni-
ties to build these brands with innovation
focused on health news, variety and conve-
nience. Our Bakeries and Foodservice business
is well-positioned to compete for a growing
share of away-from-home food sales. And our

International businesses have established solid
niche positions in key markets throughout
Europe, Asia and Latin America that will provide
excellent growth opportunities for years to come. 

In fiscal 2005, we face several challenges that
will hinder earnings growth. Our business plan
includes actions designed to offset those chal-
lenges. The first obvious hurdle is the fact that
we’ll have one less week of business in 2005
going up against 53-week results in 2004. But
beyond that, commodity prices have continued
to move up – our 2005 business plan assumes 
a $165 million increase in commodity costs
compared to our 2004 expense. Energy costs
will be higher, as will our salary and benefits
expense. And from an operations perspective,
we need to stabilize trends in our Bakeries and
Foodservice segment. 

To partially offset the higher input costs we’re
experiencing, we’ve increased list prices on cer-
tain product lines. We also plan to increase 
merchandised price points for certain products.
These actions won’t entirely cover our higher
costs, however. We’ll need productivity to help
cover some of our input cost inflation. We have
a target to capture at least $150 million in sup-
ply chain productivity during 2005, and we’ll
continue to control administrative costs com-
panywide. We’ve also identified opportunities

*

*

* 5

l to r: Steve Sanger, Steve Demeritt, Ray Viault

*

30-year career in the food industry. The operat-
ing divisions that currently report to Ray will be
reporting to Ken Powell, who has been named
an executive vice president for General Mills.
Ken is returning to Minneapolis after serving for
the past five years as chief executive officer for
Cereal Partners Worldwide, our joint venture
with Nestlé. Several additional senior executives
also have assumed new responsibilities.
Information on our senior management team
appears on page 15 of this report.

In closing this letter, we would like to acknowl-
edge the talent and hard work of our more than
27,000 General Mills colleagues worldwide. The
caliber of General Mills’ people and the strength
of our unique culture give us great confidence in
the future prospects for your company.

to reconfigure certain manufacturing activities
to improve our cost structure. 

The key driver of our results in 2005 will be the
level of product innovation we bring to our
brands and business categories. The number of
new products will outpace the record level of
2004. And more importantly, our product inno-
vation will bring meaningful, new health and
convenience benefits to consumers. You’ll see
some of these ideas described on the following
pages of this report.

We expect our product innovation, productivity
initiatives and pricing actions to offset the hur-
dles we see in 2005 and enable us to meet or
exceed our 2004 level of earnings per share. And
we expect another year of strong cash flows. We
will be returning increased cash to shareholders
with a 13 percent increase in our dividend. The
new quarterly rate of 31 cents per share is effec-
tive with the dividend payable Aug. 2, 2004.
The annual dividend of $1.24 represents a pay-
out of approximately 45 percent of our 2004
reported earnings per share. General Mills has
now paid shareholder dividends without inter-
ruption or reduction for 106 years. 

We’ll have some changes in leadership responsi-
bilities as a result of Vice Chairman Ray Viault’s
planned retirement in October following eight
years with General Mills and a distinguished 

Sincerely,

STEPHEN W. SANGER
Chairman of the Board
and Chief Executive Officer

July 29, 2004

STEPHEN R. DEMERITT
Vice Chairman

RAYMOND G. VIAULT
Vice Chairman

*6

U.S. RETAIL :

consumer-focused innovation

Our brands hold leading market positions in a
variety of attractive food categories.

Health benefits are driving sales growth for
products across our portfolio. 

We’re also building our brands by making them
more convenient. 

We see increasing consumer interest in food
products that offer health and weight manage-
ment benefits. For example, the health attributes
of whole grain oats are driving growth for
Cheerios and Honey Nut Cheerios. Market share for
the entire Cheerios line, including new Berry Burst
Cheerios, grew to over 11 percent of the nearly 
$8 billion ready-to-eat cereal category in fiscal
2004. And we recently introduced new versions
of Cinnamon Toast Crunch, Trix and Cocoa Puffs
that contain 75 percent less sugar than the 
original varieties. 

The health and weight loss benefits of yogurt
helped fuel a 10 percent unit volume gain for
our Yoplait and Colombo yogurt lines in 2004.
Yoplait Nouriche yogurt smoothies captured a
37 percent dollar share of the fast-growing adult
yogurt beverage segment. This year, we intro-
duced Yoplait Nouriche Light, which offers similar
nutrition with about one-third fewer calories
than original Nouriche.

We’re developing great-tasting, better-for-you
snack options. Unit volume for Nature Valley
granola bars rose 5 percent in fiscal 2004,

thanks to a variety of new flavors. And our
newest entry in the $620 million fruit snacks
category, Fruit Smoothie Blitz shapes, contains
15 percent of the daily requirement of calcium. 

In addition to health benefits like these, con-
sumers also want food products that are quick
and easy to prepare. Betty Crocker Slow Cooker
Helper mixes are the latest addition to our lead-
ing dinner mix line. Just five minutes of prepara-
tion in the morning and you can enjoy a beef
roast for dinner. Retail sales for Progresso soups
rose 12 percent in fiscal 2004. These heat-and-
eat soups, including the new Rich & Hearty
varieties, are now available in cans with easy
open lids. 

New Pillsbury Perfect Portions biscuits take refriger-
ated dough out of the can, so you can bake just
two biscuits at a time. And Pillsbury Microwave
Dinner Rolls go from the freezer to the table in
just 20 seconds. We’re making desserts more
convenient, too. New Pillsbury Pie Crusts are
rolled instead of folded, eliminating creases and
tears. And homemade cakes are faster with new
Betty Crocker Pour & Frost frosting, designed to
pour on while the cake is still warm. 

We believe continuing to innovate in ways that
add health benefits, convenience and variety to
our brands is a recipe for long-term volume and
share growth across our U.S. Retail businesses. 

2 : MEALS MADE EASIER

*

1 : We’ve launched lower-
carbohydrate versions of
Yoplait yogurt and Progresso
soups, a lower-sugar version
of Cinnamon Toast Crunch
cerealand a lower-calorie ver-
sion of Nouriche yogurt
smoothies. Our newest fruit
snacks are calcium fortified. 

2 : Whether it’s biscuits fresh
from the oven, seasoned 
vegetables in resealable 
bags, or the perfect pie crust,
we’re making cooking faster
and easier. 

3 : Cheerios is 63 years old
and ranks as America’s best-
selling cereal. We’ve made
Betty Crocker blueberry
muffins even better by adding
bigger berries. 

1 : HEALTHY OPTIONS

*

* 3 : MARKET LEADERS

* 7

U.S. RETAIL NET SALES 
(dollars in millions)

U.S. RETAIL OPERATING PROFIT
(dollars in millions)

7,407

7,763

1,754

1,809

5,907

1,057

02

03

04

02

03

04

*8

BAKERIES & FOODSERVICE NET SALES
(dollars in millions)

BAKERIES & FOODSERVICE FISCAL 2004
NET SALES GROWTH BY CHANNEL

1,799

1,757

1,264

0%

14%

02

03

04

Distributors /
Restaurants

–9%

Bakery 
Channels

Convenience
Stores/Vending

* 1 : CONVENIENT PREPARATION

* 9

BAKERIES &
FOODSERVICE :

targeting our best opportunities

The U.S. foodservice industry generates
$430 billion in annual sales. 

We’re focused on providing high-quality products
that meet foodservice operators’ unique needs. 

We offer a broad product assortment and 
customer-specific marketing programs. 

When you think of foodservice, you naturally
think of restaurants and cafeterias. These outlets
represent about half of our total Bakeries and
Foodservice sales, and we provide a wide variety
of products that meet the needs of these food-
service operators. For example, our cereals are
available in several formats – from cereal in a cup
for hotel and restaurant service to bulk dispensers
used in college cafeterias. We recently added new
reduced sugar versions of Trix and Cinnamon Toast
Crunch cereals to our bowlpak line for elementary
school breakfast programs. And we’ve expanded
our Yoplait yogurt offerings by introducing
Nouriche yogurt smoothies in these channels. 

Baked goods are on restaurant and cafeteria
menus, too. Our line of freezer-to-oven baked
products provides foodservice operators with
high-quality breads, scones and croissants.
These frozen dough products do not require
proofing prior to baking, saving operators valu-
able time and labor costs. 

Bakery channels, such as wholesale and grocery
store bakeries, account for over a third of our
total Bakeries and Foodservice sales. And while

the low-carbohydrate phenomenon had an
impact on these businesses in fiscal 2004, con-
sumers certainly haven’t lost their taste for 
bakery treats. We’re currently introducing a
four-item line of fully baked dessert bars for
supermarket bakeries. These bars combine
thaw-and-sell convenience with high-quality,
homemade taste. We’ve also introduced a line 
of premium-quality, ready-to-serve sheet cakes.
And we’ve developed bread mixes with fewer
carbohydrates than regular breads. Bakers can
create a wide variety of breads by adding their
own unique flavorings to the base mix. 

Consumers are making an increasing number of
food purchases in convenience stores. We mar-
ket a full range of products in this channel repre-
senting 25 brands, from Nature Valley granola
bars to Chex Mix snacks to Progresso soups. Our
unit volume in convenience stores increased 
9 percent in fiscal 2004.

We recently restructured our sales and customer
service teams to focus on the most profitable
segments of our foodservice business. We believe
the combination of our high-quality products
and our customer-focused organization will
drive long-term growth for our Bakeries and
Foodservice business. 

* 2 : CEREAL OPTIONS

3 : SNACKS ANYWHERE

*

1 : Our Bakeries and

Foodservice business 
offers a variety of products
for lunch away from home –
from Yoplait yogurt to freezer-
to-oven croissants. And
thaw-and-sell dessert bars
reduce the preparation time
for bakeries. 

2 : We make our cereals avail-
able in a variety of formats
for individual operator
needs. 

3 : Our snack products can 
be found in a variety of
foodservice outlets, from
convenience stores to 
vending machines. New
reduced-sugar Sunkist fruit
shapes are now available 
in school cafeterias. 

*10

INTERNATIONAL :

sales growth and margin expansion

Sales for our consolidated international busi-
nesses grew 19 percent in fiscal 2004 to reach
$1.55 billion. 

We continue to build the scale of our interna-
tional operations and improve margins. 

In Canada, we market a full range of our prod-
ucts. Elsewhere in the world, we hold strong
niche positions. 

Our consolidated international businesses
posted good performance in 2004. In Canada,
unit volume increased 6 percent, with good
growth from our cereal, vegetables and frozen
snacks. Retail sales for our ready-to-eat cereals
were up 7 percent, led by a 23 percent sales
increase on our Oatmeal Crisp cereal line.
Pillsbury Pizza Pops frozen snacks continued to
perform well, with unit volume up 8 percent.
Volume on Green Giant vegetables grew 10 per-
cent with the introduction of vegetables and
sauce in larger resealable bags. And we also
expanded our line of Pillsbury refrigerated 
dough with several new bread products. 

Outside of North America, we market three
global brands. Häagen-Dazs holds the leading
position in Europe’s growing super-premium 
ice cream category. This spring, we launched
Häagen-Dazs Cream Crisp ice cream sandwiches
in Europe, building on the success of our
Häagen-Dazs Crispy Sandwich in Japan. Green
Giant is a well-established brand for sweet corn

1 : Our unit volume in Canada
grew 6 percent in fiscal 2004,
led by good performance on
cereals and frozen snacks.

2 : From pastas in Latin
America to dumplings in
China to desserts in Australia,
our portfolio of international
products posted sales growth
in every one of our geographic
regions in fiscal 2004. 

3 : With their ethnic flavors,
Old El Paso dinner kits are 
a mealtime favorite around 
the globe. And vegetables
from the Green Giant 
can complement a meal 
in over 50 countries. 

and specialty vegetables such as hearts of palm,
artichokes and asparagus. Old El Paso is the clear
market leader for Mexican foods in Europe.
We’re building this brand with a variety of
recent new products such as a Chalupa Salad kit
in France and shelf-stable guacamole in various
European markets. 

In China, Wanchai Ferry dumplings posted a
36 percent volume increase, thanks to new pan
fried and steamed varieties. In Australia, we rolled
out 18 new Betty Crocker dessert mixes for
uniquely Australian treats such as Rock Cakes and
Anzac Biscuits. Sales for our Pillsbury Wraps of the
World meal kits continue to grow, and we recently
added three new flavors to this popular line. 

In Latin America, volume on La Salteña fresh
pasta in Argentina rose 10 percent. In addition,
we’ve introduced a variety of Frescarini pasta
shapes in Brazil, and we’ll keep the innovation
coming on these brands in fiscal 2005. 

We expect our international businesses to 
generate excellent sales and margin growth in
the years ahead. 

1 : CANADIAN FAVORITES

*

2 : WORLDWIDE CONVENIENCE

*

INTERNATIONAL NET SALES
(dollars in millions)

INTERNATIONAL OPERATING PROFIT MARGIN

* 11

1,300

1,550

7.0%

7.7%

5.8%

778

02

03

04

02

03

04

* 3 : LEADING GLOBAL BRANDS

*12

JOINT VENTURES :

growing shares of
growing markets

JOINT VENTURE EARNINGS
(after tax, dollars in millions)

61

74

03

04

33

02

General Mills’ proportionate share

In fiscal 2004, after-tax earnings from our joint
ventures increased 21 percent to $74 million. 

These joint ventures compete in growing mar-
kets around the world.

Market shares for our joint ventures are grow-
ing, too, fueled by strong product innovation. 

Our joint ventures had another year of solid
growth in 2004, and our proportionate share of
net sales reached $1.21 billion. Cereal Partners
Worldwide (CPW), our joint venture with
Nestlé, led this growth with volume up 9 per-
cent. CPW now competes in over 130 markets
worldwide and holds a 22 percent composite
volume share. Last August, CPW entered
Australia with Milo cereal, which is based on a
popular Nestlé drink mix brand. The venture
also expanded to China last year, where the lat-
est product introduction is MultiGrain Cheerios
cereal. Volume for CPW breakfast bars
increased over 30 percent in fiscal 2004, and
this successful line is being expanded to new
markets, such as Poland and Greece. 

We market Häagen-Dazs ice cream in Asia
through four joint ventures. The largest of these
is in Japan, where sales exceeded $300 million
in 2004. We’re fueling growth with exotic new
flavors such as Azuki Red Bean and Custard
Pudding. New products planned for 2005
include multi-layered parfaits in Berry and
Caramel Macchiato flavors. 

Our 8th Continent soy products joint venture
with DuPont competes in the $400 million U.S.
refrigerated soymilk market. Sales for this cate-
gory grew 15 percent in fiscal 2004, and
8th Continent retail sales grew even faster, increas-
ing our market share 6 points to nearly 15 per-
cent. 8th Continent Light, our reduced calorie
soymilk, offers the health benefits of regular
soymilk with just 60 calories per 8-ounce serving.

Our joint ventures give us strong positions in
growing markets that should make an important
contribution to future earnings growth. 

CPW cereals are now 
available in over 130 
markets worldwide. New Bits
snacks from SVE are popular
with kids in Europe. Exotic 
flavors are driving growth of
Häagen-Dazs ice cream. 
And 8th Continent soymilk 
is now available in a 
reduced calorie version.  

Snack Ventures Europe (SVE), our joint venture
with PepsiCo, is continental Europe’s leading
snack company. Volume rose 4 percent in fiscal
2004, and our proportionate share of net sales
grew to $427 million. SVE continues to launch
new snack items, such as Bits. These single-
serving pouches of corn snacks have been a big
hit with kids in Spain and the Netherlands. 

A WORLD OF PRODUCT INNOVATION

*

* SUPPORTING KIDS’ FITNESS

* 13

The General Mills Champions
program makes annual
grants to organizations that
promote good nutrition and
fitness habits for kids. 

a commitment to
our communities

General Mills has a legacy of active involvement
in the communities where our people live and
work. One key facet of that involvement is the
General Mills Foundation, which is celebrating
its fiftieth anniversary this year. Since its cre-
ation in 1954, the Foundation has contributed
over $330 million to our communities.

One of the Foundation’s current focus areas is
improving the overall fitness of children. The
General Mills Champions program, established
in 2002, awards $500,000 in grants each year to
nonprofit organizations that instill good nutri-
tion and exercise habits in young people. 

We support education and the arts through
grants and by matching employee contributions
dollar-for-dollar in these areas. This year, the
Foundation matched gifts of nearly $2 million
made to accredited schools and colleges as well
as various arts and cultural organizations. 

The Foundation also plays an integral part in
our annual United Way fundraising campaign
with dollar-for-dollar matching of all employee
and retiree contributions. In fiscal 2004,
General Mills and our employees and retirees
contributed over $9 million to the United Way. 

We also build brand loyalty while contributing
to philanthropic causes. Through our Box Tops
for Education coupon redemption program, we’ve
donated over $100 million to America’s schools.
And our Yoplait Save Lids to Save Lives campaign

GENERAL MILLS 2004 CORPORATE GIVING
$86 Million in total

has contributed over $12 million to the fight
against breast cancer.

Beyond monetary contributions, we strengthen
our communities with direct involvement. One
example is the Hawthorne Huddle, a monthly
meeting that brings together members of the
community to discuss issues and identify 
solutions in what was once a troubled neighbor-
hood in Minneapolis. Since its formation in
1997, crime in the Hawthorne neighborhood
has dropped by 30 percent. This model has 
been featured as a case study at the Harvard
Business School. 

We also are involved in our communities
through employee volunteerism. From mentor-
ing school children to building homes through
Habitat for Humanity, 70 percent of our
employees participate in volunteer activities. 

Finally, as a food company, we think it is impor-
tant to feed the hungry. General Mills is one 
of the three largest contributors to America’s
Second Harvest food bank network. In fiscal
2004, we donated $22 million, the equivalent 
of three semi-trailer loads per day, to food banks
nationwide.

There are many aspects of our corporate citizen-
ship. For a more detailed description, see our
Corporate Social Responsibility Report. It is
available on our Web site at www.generalmills.com.

* Corporate Contributions: 51%
* Foundation: 23%
* Food Donations: 26%

*14

our corporate governance principles

General Mills has a long-standing commitment to strong corporate governance practices.
These practices provide a framework within which our board and management pursue the
strategic objectives of the company and create shareholder value. 

While our corporate governance principles have evolved
over the years, their fundamental premise continues to be
the independent nature of our board and its overarching
responsibility to our shareholders. 

* The board believes that a substantial majority of its 

members should be independent non-employee directors.
The board has adopted criteria for independence based 
on those established by the New York Stock Exchange. 
On this basis, all 10 of our non-employee directors
are independent. 

* We also value diversity among our directors, with four

women and three minority members. 

* All directors stand for election by shareholders annually.
* All active board committees are composed entirely of inde-

pendent directors.

Our governance principles also are supported by the follow-
ing management practices:

* All employees are expected to maintain high standards of
ethical behavior in the workplace, as described in our
Employee Code of Conduct.

* Each year, a broad group of employees is required to cer-

tify compliance with key corporate policies. 

* Company management regularly evaluates business risks
to ensure they are addressed appropriately and reviews
internal controls used to minimize risk.

More information on our corporate governance practices is
available in our 2004 Proxy Statement. 

board of directors

(as of July 29, 2004)

S T E P H E N   R .   D E M E R I T T
Vice Chairman,
General Mills, Inc.(1)

L I V I O   D .   D E S I M O N E
Retired Chairman of the
Board and Chief Executive
Officer, 3M 
(diversified manufac-
turer)(1,2,3*,6)
St. Paul, Minnesota

W I L L I A M   T.   E S R E Y
Chairman Emeritus,
Sprint Corporation 
(telecommunication 
systems)(1,4*,5)
Vail, Colorado

R AY M O N D   V.   G I L M A R T I N
Chairman of the Board, 
President and Chief Executive
Officer, Merck & Company, Inc. 
(pharmaceuticals)(3,5*)
Whitehouse Station, 
New Jersey

J U D I T H   R I C H A R D S   H O P E
Adjunct Professor, Georgetown
University Law School;
Senior Advisor, Paul, Hastings, 
Janofsky & Walker LLP 
(attorneys)(1,2,4,6*)
Washington, D.C.

R O B E R T   L .   J O H N S O N
Founder and 
Chief Executive Officer, 
Black Entertainment
Television, a subsidiary of
Viacom, Inc.
(media and entertainment)(4,5,6)
Washington, D.C.

H E I D I   G .   M I L L E R
Executive Vice President and 
chief executive officer,
Treasury & Security Services,
J.P. Morgan Chase & Co.(2,3,4)
New York, New York

H I L D A  O C H O A -
B R I L L E M B O U R G
Founder, President and 
Chief Executive Officer,
Strategic Investment Group
(investment management)(4,5,6)
Arlington, Virginia

M I C H A E L   D .   R O S E
Chairman of the Board,
Gaylord Entertainment
Company
(diversified entertainment)
Nashville, Tennessee

S T E P H E N   W.   S A N G E R
Chairman of the Board and 
Chief Executive Officer,
General Mills, Inc.(1*)

A .   M I C H A E L   S P E N C E
Partner, Oak Hill 
Venture Partners; 
Professor Emeritus and
Former Dean, 
Graduate School of Business,
Stanford University(1,2*,3)
Stanford, California

D O R O T H Y   A .   T E R R E L L
Partner,
First Light Capital
(venture capital)(2,5,6)
Boston, Massachusetts

R AY M O N D   G .   V I A U LT †
Vice Chairman,
General Mills, Inc.(1)

BOARD COMMITTEES:
1. Executive 2. Audit 3. Compensation 4. Finance 5. Corporate Governance 6. Public Responsibility
*Denotes Committee Chair

†Retires Oct. 1, 2004

* 15

l to r: Chris O’Leary, Kim Nelson, Peter Robinson, Ken Powell, Jim Lawrence, Christi Strauss, Bob Waldron

l to r: Lucio Rizzi, Ian Friendly, Ken Thome, John Machuzick, Peter Capell, Juliana Chugg

l to r: Chris Shea, Marc Belton, Rory Delaney, Siri Marshall, Jeff Rotsch, Mike Peel, Randy Darcy

*

*

*

senior management team

(as of July 29, 2004)

Y.   M A R C   B E LT O N
Senior Vice President,
Yoplait-Colombo, Canada
and New Business

P E T E R   J .   C A P E L L
Senior Vice President;
President, Big G Cereals

J U L I A N A   L .   C H U G G
Vice President;
President, Baking Products

R A N D Y   G .   D A R C Y
Senior Vice President,
Chief Technical Officer

R O R Y   A . M .   D E L A N E Y
Senior Vice President,
Strategic Technology
Development

S T E P H E N   R .   D E M E R I T T
Vice Chairman

I A N   R .   F R I E N D LY
Senior Vice President;
Chief Executive Officer,
Cereal Partners Worldwide

M I C H A E L   A .   P E E L
Senior Vice President,
Human Resources and 
Corporate Services

C H R I S T I N A   L .   S H E A
Senior Vice President;
President,
General Mills Foundation

J A M E S   A .   L A W R E N C E
Executive Vice President,
Chief Financial Officer

J O H N   T.   M A C H U Z I C K
Senior Vice President;
President, 
Bakeries and Foodservice

S I R I   S .   M A R S H A L L
Senior Vice President,
Corporate Affairs,
General Counsel and
Secretary

K I M B E R LY   A .   N E L S O N
Vice President;
President, Snacks Unlimited

C H R I S T O P H E R   D .   O ’ L E A R Y
Senior Vice President;
President, Meals

K E N D A L L   J .   P O W E L L
Executive Vice President

L U C I O   R I Z Z I
Senior Vice President;
President, International

P E T E R   B .   R O B I N S O N
Senior Vice President;
President, Pillsbury USA

J E F F R E Y   J .   R O T S C H
Senior Vice President;
President, 
Consumer Foods Sales

S T E P H E N   W.   S A N G E R
Chairman of the Board and
Chief Executive Officer

C H R I S T I   L .   S T R A U S S
Vice President;
President, 
General Mills Canada

K E N N E T H   L .   T H O M E
Senior Vice President,
Financial Operations

D AV I D   B .   V A N   B E N S C H O T E N
Vice President, Treasurer

R AY M O N D   G .   V I A U LT †
Vice Chairman

R O B E R T   F.   W A L D R O N
Vice President;
President, Yoplait-Colombo

*16

selected financial information

This section provides selected information on our financial
performance and future expectations. It is not intended to
provide all the information required for a comprehensive
financial presentation. For a complete presentation of
General Mills’ financial results, including the consolidated
financial statements, Management’s Discussion and
Analysis (MD&A), and accompanying notes and schedules,
refer to our 2004 Form 10-K Annual Report, which follows
this section.

IDENTIFIED ITEMS
General Mills recorded certain costs in 2004, 2003 and 2002
primarily relating to the Pillsbury acquisition. These costs
include the restructuring and other exit costs segregated on
the consolidated statement of earnings, and merger-related
costs (e.g., consulting, system conversions, relocation, train-
ing and communications) that are included in selling, gen-
eral and administrative expense. A reconciliation of EPS
with and without these costs appears in the table below.
Earnings per share excluding restructuring, other exit and
merger-related costs is a measure of performance that is not
defined by generally accepted accounting principles (GAAP)
and should be viewed in addition to, and not in lieu of, our
diluted earnings per share on a GAAP basis.

Reconciliation of Earnings Per Share
Reconciliation of Earnings Per Share
2004
Fiscal Year
$2.75
Diluted EPS
.04
Restructuring and Other Exit Costs
.06
Merger-related Costs
Adoption of FAS 133
–
$2.85
Diluted EPS Before Identified Items

2003
$2.43
.11
.12
–
$2.65

2002
$1.34
.25
.10
.01
$1.70

DEBT REDUCTION AND OTHER USES OF CASH
In fiscal 2004, our total debt as defined by GAAP declined 
by $631 million to $8.2 billion. Internally we measure total
adjusted debt, a broader definition that includes the debt
equivalent of lease expense, tax benefit leases and minority
interests, and is net of marketable investments and most of
our cash balance. The following table reconciles total debt 
to adjusted debt plus minority interests.

USES OF CASH
(dollars in millions)

750

653

572

625

406

413

450-
500

470

47

03

04

05 Projected

* Debt Reduction
* Capital Investment
* Dividends

Reconciliation of Adjusted Debt Plus Minority Interests
May 26,
(in millions)
2002
$9,439

May 30,
2004
$8,226

May 25,
2003
$8,857

Total Debt
Debt Adjustments:

Deferred income taxes – tax leases
Leases – debt equivalent
Certain cash and 

cash equivalents

Marketable investments, at cost

Adjusted Debt
Minority Interests
Adjusted Debt Plus Minority Interests

66
600

(699)
(54)
$8,139
299
$8,438

68
550

(623)
(142)
$8,710
300
$9,010

71
423

(894)
(135)
$8,904
153
$9,057

We reduced our total adjusted debt plus minority interests
by $572 million in 2004, and plan to pay down at least
$625 million in fiscal 2005. Interest expense totaled 
$508 million in fiscal 2004, down from $547 million last
year. As we continue to reduce our debt balance, we expect
interest expense to continue its decline. We estimate interest
expense between $470 and $490 million in 2005.

We also were able to invest $653 million in capital projects
during 2004. That total includes the last major spending for
consolidation of our headquarters in Minneapolis and con-
version of Pillsbury information systems to our SAP plat-
form. We completed a number of business support and
productivity projects, and added manufacturing capacity to
fast-growing businesses such as Yoplait yogurt and Progresso
soups. We expect capital expenditures in fiscal 2005 to be
between $450 and $500 million.

Finally, we continued our long track record of dividend pay-
ments. General Mills and its predecessors have paid dividends
for 106 years without reduction or interruption. In 2004 we
made $413 million of dividend payments at the rate of $1.10
per share. The board of directors declared a dividend increase  
of 13 percent, to an annual rate of $1.24 per share, effective
with the dividend payable Aug. 2, 2004. It is our goal to 
continue our record of paying attractive dividends, and to
increase the annual rate as our earnings growth permits.

FORWARD-LOOKING STATEMENTS
This report to shareholders contains forward-looking state-
ments within the meaning of The Private Securities
Litigation Reform Act of 1995 that are based on manage-
ment’s current expectations and assumptions. For a full 
disclosure of the risks and uncertainties of these forward-
looking statements, refer to the information set forth under
the heading “Cautionary Statement Relevant to Forward-
looking Information for the Purpose of ‘Safe Harbor’
Provisions of the Private Securities Litigation Reform Act of
1995,” in Item One of our 2004 Form 10-K Annual Report. 

* 17

SIX-YEAR FINANCIAL SUMMARY
In Millions, Except Per Share Data and Number of Employees

FINANCIAL RESULTS
Earnings per share – basic 
Earnings per share – diluted 
Dividends per share 
Return on average total capital
Net sales
Costs and expenses:

Cost of sales
Selling, general and administrative
Interest, net
Restructuring and other exit costs

Earnings before taxes and 

earnings (losses) of joint ventures

Income taxes
Earnings (losses) of joint ventures
Earnings before accounting changes
Accounting changes
Net earnings
Net earnings as a % of sales
Average common shares:

Basic
Diluted

FINANCIAL POSITION AT YEAR-END
Total assets 
Land, buildings and equipment, net
Working capital 
Long-term debt, excluding current portion
Stockholders’ equity 

OTHER STATISTICS
Total dividends
Purchases of land, buildings and equipment
Research and development
Advertising media expenditures
Wages, salaries and employee benefits
Number of employees
Common stock price:

High for year
Low for year
Year-end

May 30,
2004

May 25,
2003

May 26,
2002

May 27,
2001

May 28,
2000

May 30,
1999

$    2.82
2.75
1.10
10.5%

$    2.49
2.43
1.10
10.0%

$    1.38
1.34
1.10

9.1%

$  2.34
2.28
1.10
23.6%

$  2.05
2.00
1.10
24.4%

$  1.74
1.70
1.08
23.7%

11,070

10,506

7,949

5,450

5,173

4,834

6,584
2,443
508
26

1,509
528
74
1,055
–
1,055

9.5%

375
384

6,109
2,472
547
62

1,316
460
61
917
–
917
8.7%

369
378

4,662
2,070
416
134

2,841
1,393
206
12

2,698
1,376
152
–

2,593
1,223
119
41

667
239
33
461
(3)
458
5.8%

331
342

998
350
17
665
– 
665
12.2%

284
292

947
336
3
614
– 
614
11.9%

299
307

858
308
(15)
535
– 
535
11.1%

306
315

18,448
3,111
458
7,410
5,248

413
628
158
512
1,494
27,580

49.66
43.75
46.05

18,227
2,980
(265)
7,516
4,175

16,540
2,764
(2,310)
5,591
3,576

5,091
1,501
(801)
2,221
52

4,574
1,405
(1,339)
1,760
(289)

4,141
1,295
(598)
1,702
164

406
711
149
519
1,395
27,338

48.18
37.38
46.56

358
506
131
489
1,105
28,519

52.86
41.61
45.10

312
307
83
358
666
11,001

46.35
31.38
42.20

329
268
77
361
644
11,077

43.94
29.38
41.00

331
281
70
348
636
10,664

42.34
29.59
40.19

All share and per-share data have been adjusted for the two-for-one stock split in November 1999.

All sales-related and selling, general and administrative information prior to fiscal 2002 has been restated for the adoption of EITF Issue 01-09. 

Certain items reported as unusual items prior to fiscal 2003 have been reclassified to restructuring and other exit costs; to selling, general and administrative
expense; and to cost of sales.

*18

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
FOR THE FISCAL YEAR ENDED MAY 30, 2004

Commission File Number 1-1185

GENERAL MILLS, INC.

Delaware
(State or other jurisdiction
of incorporation or organization)

Number One General Mills Boulevard
Minneapolis, MN
(Mail: P.O. Box 1113)
(Address of principal executive offices)

41-0274440
(IRS Employer
Identification No.)

55426
(Mail: 55440)
(Zip Code)

(763) 764-7600
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Name of each exchange
on which registered

Common Stock, $.10 par value

New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes A No u

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorpo-
rated by Reference in Part III of this Form 10-K or any amendment to this Form 10-K. A

Indicate by check mark whether the Registrant is an accelerated filer (as defined in Rule 12b-2 of the Act). Yes A No u

Aggregate market value of Common Stock held by non-affiliates of the Registrant, based on the closing price of $44.43
per share as reported on the New York Stock Exchange on November 21, 2003 (the last business day of Registrant’s most
recently completed second fiscal quarter): $13,066 million.

Number of shares of Common Stock outstanding as of July 20, 2004: 380,188,241 (including shares set aside for the
exchange of shares of Ralcorp Holdings, Inc. and excluding 122,118,423 shares held in the treasury).

DOCUMENTS INCORPORATED BY REFERENCE

Portions of Registrant’s Proxy Statement for its 2004 Annual Meeting of Stockholders are incorporated by reference into
Part III.

TABLE OF CONTENTS

Part I

Item 1.

Item 2.

Item 3.

Item 4.

Part II

Item 5.

Item 6.

Item 7.

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Submission of Matters to a Vote of Security Holders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Market for Registrant’s Common Equity and Related Stockholder Matters . . . . . . . . . . . . . . . . . . . .

Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Management’s Discussion and Analysis of Financial Condition and Results of Operation . . . . . . . .

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 8.

Item 9.

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . . . . . .

Item 9A.

Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part III

Item 10.

Directors and Executive Officers of the Registrant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 11.

Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related

Stockholder Matters

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 13.

Certain Relationships and Related Transactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 14.

Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part IV

Item 15.

Exhibits, Financial Statement Schedules and Reports on Form 8-K . . . . . . . . . . . . . . . . . . . . . . . . . . .

Signatures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

1

7

8

8

8

9

9

19

20

48

48

48

48

48

49

49

50

54

PART I

ITEM 1 — Business.

COMPANY OVERVIEW

General Mills, Inc. was incorporated in Delaware in 1928.
The terms “General Mills,” “Company” and “Registrant”
mean General Mills, Inc. and its subsidiaries unless the
context indicates otherwise.

General Mills is a leading producer of packaged consumer
foods and operates exclusively in the consumer foods
industry. The Company’s businesses are divided into three
reportable segments:

(cid:127) U.S. Retail;

(cid:127) Bakeries and Foodservice; and

(cid:127) International.

The Company’s operating segments are organized generally
by product categories. U.S. Retail consists of cereals, meals,
refrigerated and frozen dough products, baking products,
snacks, yogurt and organic foods. The Bakeries and Food-
service segment consists of products marketed to retail and
wholesale bakeries and offered to the commercial and
noncommercial foodservice sectors throughout the United
States and Canada, such as restaurants and business and
school cafeterias. The International segment is made up of
retail business outside the United States and foodservice
business outside of the United States and Canada. A more
detailed description of the product categories for each
reportable segment is set forth below.

On October 31, 2001, General Mills completed the acquisi-
tion of the worldwide businesses of The Pillsbury Company
from Diageo plc (“Diageo”). With the Pillsbury acquisition,
the Company added established, market-leading brands to
its U.S. retail business, more than doubled its foodservice
business, significantly increased its international presence
and created opportunities for productivity improvement and
cost synergies. For a more detailed description of the
Pillsbury acquisition, please see Note Two to the Consoli-
dated Financial Statements appearing on page 28 in Item
Eight of this report.

BUSINESS SEGMENTS

In the United States, General Mills markets

U.S. RETAIL.
its retail products primarily through its own sales organi-
zation, supported by advertising and other promotional
activities. These products primarily are distributed directly
to retail food chains, cooperatives, membership stores and
wholesalers. Certain food products are also sold through

distributors and brokers. The Company’s principal product
categories in the U.S. Retail segment are as follows:

Big G Cereals. General Mills produces and sells a number
of ready-to-eat cereals, including such brands as: Cheerios,
Honey Nut Cheerios, Frosted Cheerios, Apple Cinnamon Cheerios,
MultiGrain Cheerios, Berry Burst Cheerios, Team Cheerios,
Wheaties, Wheaties Energy Crunch, Lucky Charms, Total Corn
Flakes, Whole Grain Total, Total Raisin Bran, Brown Sugar and
Oat Total, Trix, Golden Grahams, Wheat Chex, Corn Chex, Rice
Chex, Multi-Bran Chex, Honey Nut Chex, Kix, Berry Berry Kix,
Fiber One, Reese’s Puffs, Cocoa Puffs, Cookie Crisp, Cinnamon
Toast Crunch, French Toast Crunch, Peanut Butter Toast Crunch,
Clusters, Oatmeal Crisp, Basic 4, and Raisin Nut Bran.

Meals. General Mills manufactures and sells several lines
of convenient dinner products, including Betty Crocker dry
packaged dinner mixes under the Hamburger Helper, Tuna
Helper, Chicken Helper and Pork Helper trademarks, Old El Paso
Mexican foods and dinner kits, Progresso soups and ingre-
dients, Green Giant canned and frozen vegetables and meal
starters, and a line of refrigerated barbeque products under
the Lloyd’s Barbeque name. Also under the Betty Crocker trade-
mark, the Company sells dry packaged specialty potatoes,
Potato Buds instant mashed potatoes, Suddenly Salad and
Bac*O’s salad topping. The Company also manufactures and
markets shelf stable microwave meals under the Betty Crocker
Bowl Appetit! trademark and packaged meals under the Betty
Crocker Complete Meals trademark.

Pillsbury USA. General Mills manufactures and sells
refrigerated and frozen dough products, frozen breakfast
products, and frozen pizza and snack products. Refrigerated
dough products marketed under the Pillsbury brand include
Grands! biscuits and sweet rolls, Golden Layers biscuits,
Pillsbury Ready To Bake! and Big Deluxe Classics cookies, and
Pillsbury rolls, biscuits, cookies, breads and pie crust. Frozen
dough product offerings include Home Baked Classics biscuits,
rolls and other bakery goods. Breakfast products sold under
the Pillsbury trademark include Toaster Strudel pastries,
Toaster Scrambles pastries and Pillsbury frozen pancakes,
waffles and waffle sticks. All the breakfast and refrigerated
and frozen dough products incorporate the well-known
Doughboy logo. Frozen pizza and snack products are
marketed under the Totino’s and Jeno’s trademarks.

Baking Products. General Mills makes and sells a line of
dessert mixes under the Betty Crocker trademark, including
SuperMoist cake mixes, Rich & Creamy and Soft Whipped
ready-to-spread frostings, Supreme brownie and dessert bar
mixes, muffin mixes and other mixes used to prepare dessert
and baking items. The Company markets a variety of baking
mixes under the Bisquick trademark, sells pouch mixes under
the Betty Crocker name, and produces family flour under the
Gold Medal brand introduced in 1880.

1

Snacks. General Mills markets Milk n’Cereal bars;
Pop(cid:127)Secret microwave popcorn; a line of grain snacks
including Nature Valley granola bars; a line of fruit snacks
including Fruit Roll-Ups, Fruit By The Foot and Gushers; a line
of snack mix products including Chex Mix and Gardetto’s
snack mix; savory snacks marketed under the name Bugles;
and carbohydrate management bars marketed under the
name Momentum.

Yoplait-Colombo. General Mills manufactures and sells
yogurt products, including Yoplait Original, Yoplait Light,
Custard Style, Trix, Yumsters, Go-GURT — yogurt-in-a-tube,
Yoplait Whips! — a mousse-like yogurt, Yoplait Nouriche — a
meal replacement yogurt drink, and Yoplait Ultra — a yogurt
with fewer carbohydrates than regular low-fat yogurt. The
Company also manufactures and sells a variety of refriger-
ated cup yogurt products under the Colombo brand name.

Organic. General Mills markets organic frozen fruits and
vegetables, meals and entrees, a wide variety of canned
tomato products including tomatoes and spaghetti sauce,
frozen juice concentrates, fruit spreads, frozen desserts and
cereal under its Cascadian Farm and Muir Glen trademarks.

BAKERIES AND FOODSERVICE. General Mills
markets mixes and unbaked, par-baked and fully baked
frozen dough products to retail, supermarket and wholesale
bakeries under the Pillsbury and Gold Medal trademarks. In
addition, the Company sells flour to bakery, foodservice and
manufacturing customers. The Company also markets
frozen dough products, branded baking mixes, cereals,
snacks, dinner and side dish products, refrigerated and soft-
serve frozen yogurt, and custom food items to quick serve
chains and other restaurants, business and school cafeterias,
convenience stores and vending companies.

INTERNATIONAL. General Mills’ international busi-
nesses consist of operations and sales in Canada, Latin
America, Europe and the Asia/Pacific region. Outside the
U.S., the Company manufactures its products in 15 coun-
tries and distributes them in over 100 countries. In Canada,
the Company markets products in many categories,
including cereals, meals, refrigerated dough products, baking
products and snacks. Outside of North America, the
Company offers numerous local brands in addition to such
internationally recognized brands as Häagen-Dazs ice cream,
Old El Paso Mexican foods, Green Giant vegetables, Pillsbury
dough products and mixes, Betty Crocker mixes and Bugles
snacks. The Company also sells mixes and dough products
to bakery and foodservice customers outside of the United
States and Canada. These international businesses are
managed through wholly owned subsidiaries and joint
ventures with sales and marketing organizations in
33 countries.

2

For additional geographic information please see Note
Eighteen to the Consolidated Financial Statements
appearing on pages 46 through 47 in Item Eight of
this report.

FINANCIAL INFORMATION ABOUT REPORTABLE SEGMENTS

The following tables set forth the percentage of net sales
and operating profit from each reportable segment:

Percent of Net Sales

For Fiscal Years Ended May

2004

2003

2002

U.S. Retail
Bakeries and Foodservice
International

Total

70%
16
14
100%

71%
17
12
100%

74%
16
10
100%

Percent of Operating Profit

For Fiscal Years Ended May

2004

2003

2002

U.S. Retail
Bakeries and Foodservice
International

Total

88%
6
6
100%

88%
8
4
100%

84%
12
4
100%

Financial information for the Company’s reportable business
segments is set forth in Note Eighteen to the Consolidated
Financial Statements appearing on pages 46 through 47 in
Item Eight of this report.

JOINT VENTURES

In addition to its consolidated operations, the Company
manufactures and sells products through several joint
ventures.

DOMESTIC JOINT VENTURE. The Company has a
50 percent equity interest in 8th Continent, LLC, a joint
venture formed with DuPont to develop and market
soy-based products. This venture began marketing a line of
8th Continent soymilk to limited markets in July 2001 and
nationally in June 2003.

INTERNATIONAL JOINT VENTURES. The Company
has a 50 percent equity interest in Cereal Partners World-
wide (CPW), a joint venture with Nestlé S.A., that
distributes products in more than 130 countries and repub-
lics. The cereal products marketed by CPW under the
umbrella Nestlé trademark in fiscal 2004 included: Chocapic,
Corn Flakes, Crunch, Fitness, Fitness and Fruit, Honey Nut
Cheerios, Cheerios, Nesquik, Shredded Wheat, and Shreddies.
CPW also markets cereal bars in several European countries
and manufactures private label cereals for customers in the
United Kingdom.

Snack Ventures Europe (SVE), the Company’s joint venture
with PepsiCo, Inc., manufactures and sells snack foods in
Holland, France, Belgium, Spain, Portugal, Greece, the
Baltics, Hungary and Russia. The Company has a
40.5 percent equity interest in SVE. The products marketed
by SVE in fiscal 2004 included: 3-Ds, Bugles, Doritos, Fritos,
Hamka’s, Lay’s, Ruffles and Dippas.

The Company has a 50 percent interest in each of four
joint ventures for the manufacture, distribution and
marketing of Häagen-Dazs frozen ice cream products and
novelties in Japan, Korea, Thailand and the Philippines. The
Company also has a 50 percent interest in Seretram, a joint
venture with Co-op de Pau for the production of Green Giant
canned corn in France.

See Note Four to the Consolidated Financial Statements
appearing on page 31 in Item Eight of this report.

COMPETITION

The consumer foods market is highly competitive, with
numerous manufacturers of varying sizes in the United
States and throughout the world. The Company’s principal
strategies for competing in each of its segments include
superior product quality, innovative advertising, product
promotion, product innovations and price. In most product
categories, the Company competes not only with other
widely advertised branded products of major companies, but
also with generic products and private label products, which
are generally sold at lower prices. Internationally, the
Company primarily competes with local manufacturers, and
each country includes a unique group of competitors.

CUSTOMERS

During fiscal 2004, one customer, Wal-Mart Stores, Inc.,
accounted for approximately 14 percent of the Company’s
consolidated net sales and 19 percent of the Company’s
sales in the U.S. Retail segment. No other customer
accounted for 10 percent or more of the Company’s
consolidated net sales. The top five customers of our U.S.
Retail segment accounted for approximately 43 percent
of the segment’s fiscal 2004 net sales. For the Bakeries and
Foodservice segment, the top five customers accounted for
approximately 34 percent of the segment’s fiscal 2004
net sales.

SEASONALITY

In general, demand for the Company’s products is evenly
balanced throughout the year. However, demand for the
Company’s refrigerated dough, frozen baked goods and
baking products is stronger in the fourth calendar quarter.
Demand for Progresso soup is higher during the fall and
winter months. Internationally, demand for Häagen-Dazs ice

cream is higher during the summer months and demand for
the baking mix and dough products increases during winter
months. Due to the offsetting impact of these demand
trends, as well as the different seasons in the northern and
southern hemispheres, the Company’s international net
sales are generally evenly balanced throughout the year.

GENERAL INFORMATION

Trademarks and Patents. Trademarks and service marks
are vital to the Company’s businesses. The Company’s prod-
ucts are marketed under trademarks and service marks that
are owned by or licensed to the Company. The most signifi-
cant trademarks and service marks used in the Company’s
businesses are set forth in italics in the business discussions
above. These marks include the trademarks used in our
international joint ventures that are owned by or licensed to
the joint ventures. In addition, some of the Company’s
products are marketed under or in combination with trade-
marks that have been licensed from others, including Yoplait
yogurt, Reese’s Puffs cereal, Hershey’s chocolate included with
a variety of products, and a variety of characters and brands
used on fruit snacks, including Sunkist, Shrek, and various
Warner Bros. and Sesame Workshop characters.

As part of the fiscal 2002 sale to International Multifoods
Corporation (IMC) of certain Pillsbury dessert and specialty
product businesses, IMC received an exclusive royalty-free
license to use the Doughboy trademark and Pillsbury brand in
the desserts and baking mix categories. The licenses are
renewable without cost in 20-year increments at IMC’s
discretion. In June 2004, J. M. Smucker Company acquired
IMC and now has the right to use the marks under the
terms of the licenses.

The Company considers the collective rights under its
various patents, which expire from time to time, a valuable
asset, but the Company does not believe that its businesses
are materially dependent upon any single patent or group of
related patents.

Raw Materials and Supplies. The principal raw materials
used by General Mills are cereal grains, sugar, dairy prod-
ucts, vegetables, fruits, meats, other agricultural products,
vegetable oils, plastic and paper packaging materials, oper-
ating supplies and energy. The Company has some long-term
fixed price contracts, but the majority of such raw materials
are purchased on the open market. The Company believes
that it will be able to obtain an adequate supply of needed
ingredients and packaging materials. Occasionally and where
possible, the Company makes advance purchases of items
significant to its business in order to ensure continuity of
operations. The Company’s objective is to procure materials
meeting both the company’s quality standards and its
production needs at the lowest total cost to the Company.

3

The Company’s strategy is to buy these materials at price
levels that allow a targeted profit margin. Since commodities
generally represent the largest variable cost in manufacturing
the Company’s products, to the extent possible, the
Company hedges the risk associated with adverse price
movements using exchange-traded futures and options,
forward cash contracts and over-the-counter hedging mecha-
nisms. These tools enable the Company to manage the
related commodity price risk over periods of time that
exceed the period of time in which the physical commodity
is available. Accordingly, the Company uses these hedging
tools to mitigate the risks associated with adverse price
movements and not to speculate in the marketplace. See
also Note Seven to the Consolidated Financial Statements
appearing on pages 34 through 35 in Item Eight of this
report and the “Market Risk Management” section of
Management’s Discussion and Analysis of Financial
Condition and Results of Operation appearing on page 19 in
Item Seven of this report.

Capital Expenditures. During the fiscal year ended
May 30, 2004, General Mills’ aggregate capital expenditures
for fixed assets and intangibles amounted to $653 million,
including construction costs to consolidate the Company’s
headquarters and expenditures associated with the acquisi-
tion and integration of Pillsbury. The Company expects to
spend approximately $450-500 million for capital projects in
fiscal 2005, primarily for fixed assets to support further
growth and increase supply chain productivity.

Research and Development. Major research and
development facilities are located at the Riverside Technical
Center in Minneapolis, Minnesota and the James Ford Bell
Technical Center in Golden Valley (suburban Minneapolis),
Minnesota. General Mills’ research and development
resources are focused on new product development, product
improvement, process design and improvement, packaging,
and exploratory research in new business areas. Research
and development expenditures amounted to $158 million in
fiscal 2004, $149 million in fiscal 2003 and $131 million in
fiscal 2002.

Employees. At May 30, 2004, General Mills had approxi-
mately 27,580 employees.

Food Quality and Safety Regulation. The manufacture
and sale of consumer food products is highly regulated. In
the United States, the Company’s activities are subject to
regulation by various government agencies, including the
Food and Drug Administration, United States Department
of Agriculture, Federal Trade Commission and Department
of Commerce, as well as various state and local agencies.
The Company’s business is also regulated by similar agencies
outside of the United States.

4

Environmental Matters. As of June 2004, General Mills
was involved with the following active cleanup sites
associated with the alleged release or threatened release of
hazardous substances or wastes:

Site

Chemical of Concern

Central Steel Drum,

Newark, NJ

East Hennepin,

Minneapolis, MN

No single hazardous
material specified

Trichloroethylene

GBF/Pittsburgh, Antioch,

CA

No single hazardous
material specified

Gloucester, MA

Petroleum fuel products

King’s Road Landfill,

Toledo, OH

Kipp, KS

No single hazardous
material specified

Carbon tetrachloride

Lorentz Barrel, San Jose, CA No single hazardous

material specified

NL Industries, Granite City,

Lead

IL

Northside Sanitary Landfill,

Zionsville, IN

Operating Industries, Los

Angeles, CA

Pennsauken Landfill,

Pennsauken, NJ

No single hazardous
material specified

No single hazardous
material specified

No single hazardous
material specified

PET, St. Louis, MO

Tetrachloroethylene

Sauget Landfill, Sauget, IL

No single hazardous
material specified

Shafer Metal Recycling,

Lead

Minneapolis, MN

Safer Textiles, Moonachie,

Tetrachloroethylene

NJ

Stuckey’s, Doolittle, MO

Petroleum fuel products

These matters involve several different actions, including
litigation initiated by governmental authorities and/or
private parties, administrative proceedings commenced by
regulatory agencies, and demand letters issued by regulatory
agencies and/or private parties. Of the 16 matters in the
table above, the Company is a party to current litigation
related to two cleanup sites:

(cid:127) Pennsauken Solid Waste Management Authority, et al. v. State
of New Jersey, et al., Defendants — Quick-way, Inc., Defendant
and Third-party Plaintiff, v. A-1 Accoustical Ceiling, Inc. et al.
involves a State of New Jersey superfund site where a
former subsidiary of the Company has been sued as a
third-party defendant. The Company is defending this

action under the terms of an indemnification agreement.
The amount of the cleanup liability has not been
determined.

(cid:127) West Coast Home Builders, Inc. v. Ashland Inc., et al. involves
a claim for an unspecified amount of damages for the
diminished value of property adjacent to a State of
California superfund site. The cleanup of the site is
covered by an existing settlement agreement between the
State of California and a group of the potentially respon-
sible parties, including the Company. A tolling agreement
has expired and, as a result, the complaint has been
re-filed by the plaintiff, but not yet served on the
Company. In addition, the potentially responsible parties
have an insurance policy that covers the costs of cleanup
in excess of amounts already paid, including third party
claims related to the site. We believe the claims are
covered by the insurance policy and that the Company
does not have any financial exposure as a result of
this litigation.

(cid:127) SPPI-Sommerville Inc., et al v. TRC Companies, Inc. et al.

involves a claim for an unspecified amount of damages for
the diminished value of another parcel of property adja-
cent to the same State of California superfund site as the
West Coast Home Builders claim. This claim has been
filed with the court but has not yet been served on the
Company. As with the West Coast Home Builders claim,
the potentially responsible parties have an insurance
policy that covers the costs of cleanup in excess of
amounts already paid, including third party claims related
to the site. The Company believes the claims are covered
by the insurance policy and that the Company does not
have any financial exposure as a result of this litigation.

The Company recognizes that its potential exposure with
respect to any of these sites may be joint and several, but
has concluded that its probable aggregate exposure is not
material. This conclusion is based upon, among other
things, the Company’s payments and/or accruals with
respect to each site; the number, ranking, and financial
strength of other potentially responsible parties identified at
each of the sites; the status of the proceedings, including
various settlement agreements, consent decrees or court
orders; allocations of volumetric waste contributions and
allocations of relative responsibility among potentially
responsible parties developed by regulatory agencies and by
private parties; remediation cost estimates prepared by
governmental authorities or private technical consultants;
and the Company’s historical experience in negotiating and
settling disputes with respect to similar sites.

The Company’s operations are subject to the Clean Air Act,
Clean Water Act, Resource Conservation and Recovery Act,

Comprehensive Environmental Response, Compensation
and Liability Act, and the Federal Insecticide, Fungicide and
Rodenticide Act, and all similar state environmental laws
applicable to the jurisdictions in which we operate.

Based on current facts and circumstances, the Company
believes that neither the results of its environmental
proceedings nor its compliance in general with environ-
mental laws or regulations will have a material adverse effect
upon the capital expenditures, earnings or competitive posi-
tion of the Company.

EXECUTIVE OFFICERS OF THE REGISTRANT

The section below summarizes the executive officers of
General Mills, together with their ages and business
experience:

Randy G. Darcy, age 53, is Senior Vice President, Chief
Technical Officer with responsibilities for Supply Chain,
Research and Development, and Quality and Regulatory
Operations. Mr. Darcy joined the Company in 1987,
was named Vice President, Director of Manufacturing,
Technology and Operations in 1989, served as Senior Vice
President, Supply Chain from 1994 to 2003 and was named
to his present position in 2003. Mr. Darcy was employed
by Procter & Gamble from 1973 to 1987, serving in a
variety of management positions. Mr. Darcy is a director of
NorthWestern Corporation.

Rory A. M. Delaney, age 59, is Senior Vice President,
Strategic Technology Development. Mr. Delaney joined the
Company in this position in 2001 from The Pillsbury
Company where he spent a total of eight years, last serving
as Senior Vice President of Technology, responsible for the
development and application of food technologies for
Pillsbury’s global operations. Prior to joining The Pillsbury
Company, Mr. Delaney spent 18 years with PepsiCo, last
serving as Senior Vice President of Technology for Frito-Lay
North America.

Stephen R. Demeritt, age 60, is Vice Chairman of the
Company, with responsibility for Big G Cereals, Snacks,
Yoplait-Colombo, General Mills Canada, Consumer Insights
and Advertising, Small Planet Foods, and the 8th Continent,
Cereal Partners Worldwide and Snack Ventures Europe joint
ventures. He has served as Vice Chairman since October
1999. Mr. Demeritt joined General Mills in 1969 and
served in a variety of consumer food marketing positions.
He was President of International Foods from 1991 to 1993
and from 1993 to 1999 was Chief Executive Officer of
Cereal Partners Worldwide, our global cereal joint venture
with Nestlé. Mr. Demeritt is a director of Eastman
Chemical Company.

5

James A. Lawrence, age 51, is Executive Vice President,
Chief Financial Officer, with additional responsibility for
international operations. Mr. Lawrence joined the Company
as Chief Financial Officer in 1998 from Northwest Airlines
where he was Executive Vice President, Chief Financial
Officer. Prior to joining Northwest Airlines in 1996, he was
at Pepsi-Cola International, serving initially as Executive
Vice President and subsequently as President and Chief
Executive Officer for its operations in Asia, the Middle East
and Africa. Mr. Lawrence is a director of St. Paul Travelers
Companies and Avnet, Inc.

Siri S. Marshall, age 56, is Senior Vice President,
Corporate Affairs, General Counsel and Secretary.
Ms. Marshall joined the Company in 1994 as Senior
Vice President, General Counsel and Secretary from Avon
Products, Inc. where she spent 15 years, last serving as
Senior Vice President, General Counsel and Secretary.

Michael A. Peel, age 54, is Senior Vice President, Human
Resources and Corporate Services. Mr. Peel joined the
Company in this position in 1991 from PepsiCo where he
spent 14 years, last serving as Senior Vice President, Human
Resources, responsible for PepsiCo Worldwide Foods.
Mr. Peel is a director of Select Comfort Corporation.

Jeffrey J. Rotsch, age 54, is Senior Vice President,
President, Consumer Foods Sales. Mr. Rotsch joined the
Company in 1974 and served as the president of several
divisions, including Betty Crocker and Big G cereals. He was
elected Senior Vice President in 1993 and named President,
Consumer Foods Sales, in November 1997.

Stephen W. Sanger, age 58, has been Chairman of the
Board and Chief Executive Officer of General Mills since
1995. Mr. Sanger joined the Company in 1974 and served
as the head of several business units, including Yoplait USA
and Big G cereals. He was elected a Senior Vice President in
1989, an Executive Vice President in 1991, Vice Chairman
in 1992 and President in 1993. He is a director of Target
Corporation, Wells Fargo & Company and Grocery
Manufacturers of America.

Kenneth L. Thome, age 56, is Senior Vice President,
Financial Operations. Mr. Thome joined the Company in
1969 and was named Vice President, Controller for
Convenience and International Foods Group in 1985, Vice
President, Controller for International Foods in 1989, Vice
President, Director of Information Systems in 1991 and was
elected to his present position in 1993.

Raymond G. Viault, age 59, is Vice Chairman of the
Company with responsibility for the Meals, Baking
Products, Pillsbury USA and Bakeries and Foodservice
businesses. Mr. Viault joined the Company as Vice
Chairman in 1996 from Philip Morris, where he had been

6

based in Zurich, Switzerland, serving since 1990 as
President of Kraft Jacobs Suchard. Mr. Viault was with Kraft
General Foods a total of 20 years, serving in a variety of
major marketing and general management positions. Mr.
Viault has announced his intention to retire from the
Company on October 1, 2004. Mr. Viault is a director of VF
Corporation and Newell Rubbermaid Inc.

AVAILABLE INFORMATION

Availability of Reports. General Mills is a reporting
company under the Securities Exchange Act of 1934, as
amended (the 1934 Act), and files reports, proxy statements
and other information with the Securities and Exchange
Commission (the SEC). The public may read and copy any
Company filings at the SEC’s Public Reference Room at 450
Fifth Street N.W., Washington, D.C. 20549. You may obtain
information on the operation of the Public Reference Room
by calling the SEC at 1-800-SEC-0330. Because the
Company makes filings to the SEC electronically, you may
access this information at the SEC’s internet site:
www.sec.gov. This site contains reports, proxies and informa-
tion statements and other information regarding issuers that
file electronically with the SEC.

Web Site Access. Our internet Web site address is
www.generalmills.com. We make available, free of charge at the
“Investor Information” portion of this Web site, annual
reports on Form 10-K, quarterly reports on Form 10-Q,
current reports on Form 8-K, and amendments to those
reports filed or furnished pursuant to Section 13(a) or 15(d)
of the 1934 Act as soon as reasonably practicable after we
electronically file such material with, or furnish it to, the
SEC. Reports of beneficial ownership filed pursuant to
Section 16(a) of the 1934 Act are also available on our
Web site.

CAUTIONARY STATEMENT RELEVANT TO FORWARD-
LOOKING INFORMATION FOR THE PURPOSE OF “SAFE
HARBOR” PROVISIONS OF THE PRIVATE SECURITIES
LITIGATION REFORM ACT OF 1995

This Report contains or incorporates by reference forward-
looking statements with respect to annual or long-term
goals of the Company. The Company and its representatives
also may from time to time make written or oral forward-
looking statements, including statements contained in the
Company’s filings with the Commission and in its reports
to stockholders.

The words or phrases “will likely result,” “are expected to,”
“will continue,” “is anticipated,” “estimate,” “project” or
similar expressions identify “forward-looking statements”
within the meaning of the Private Securities Litigation

Reform Act of 1995. Such statements are subject to certain
risks and uncertainties that could cause actual results to
differ materially from historical earnings and those presently
anticipated or projected. The Company wishes to caution
readers not to place undue reliance on any such forward-
looking statements, which speak only as of the date made.

In connection with the “safe harbor” provisions of the
Private Securities Litigation Reform Act of 1995, the
Company is identifying important factors that could affect
the Company’s financial performance and could cause
the Company’s actual results for future periods to differ
materially from any opinions or statements expressed with
respect to future periods in any current statements.

The Company’s future results could be affected by a variety
of factors, such as:

(cid:127) competitive dynamics in the consumer foods industry and

the markets for our products, including new product
introductions, advertising activities, pricing actions and
promotional activities of our competitors;

(cid:127) actions of competitors other than as described above;

(cid:127) foreign economic conditions, including currency rate

fluctuations; and

(cid:127) political unrest in foreign markets and economic

uncertainty due to terrorism or war.

The Company’s predictions about future debt reduction
could be affected by a variety of factors, including items
listed above that could impact future earnings. The debt
reduction goals could also be affected by changes in
economic conditions or capital market conditions, including
interest rates, laws and regulations. The Company specifi-
cally declines to undertake any obligation to publicly revise
any forward-looking statements that have been made to
reflect events or circumstances after the date of those
statements or to reflect the occurrence of anticipated or
unanticipated events.

The Company’s debt securities are rated by rating organiza-
tions. Investors should note that a security rating is not a
recommendation to buy, sell or hold securities, that it is
subject to revision or withdrawal at any time by the
assigning rating agency, and that each rating should be
evaluated independently of any other rating.

(cid:127) economic conditions, including changes in inflation rates,

interest rates or tax rates;

I TE M 2 — Properties.

(cid:127) product development and innovation;

(cid:127) consumer acceptance of new products and product

improvements;

(cid:127) consumer reaction to pricing actions and changes in

promotion levels;

(cid:127) acquisitions or dispositions of businesses or assets;

(cid:127) changes in capital structure;

(cid:127) changes in laws and regulations, including changes in

accounting standards;

(cid:127) changes in customer demand for our products;

(cid:127) effectiveness of advertising, marketing and promotional

programs;

(cid:127) changes in consumer behavior, trends and preferences,

including weight loss trends;

(cid:127) consumer perception of health-related issues, including

obesity;

(cid:127) changes in purchasing and inventory levels of significant

customers;

(cid:127) fluctuations in the cost and availability of supply chain

resources, including raw materials, packaging and energy;

(cid:127) benefit plan expenses due to changes in plan asset values
and/or discount rates used to determine plan liabilities;

General Mills’ principal executive offices and main research
facilities are Company-owned, and are located in the
Minneapolis, Minnesota metropolitan area. The Company
owns and operates numerous manufacturing facilities, and
maintains many sales and administrative offices and ware-
houses, mainly in the United States. Other facilities are
operated in Canada and elsewhere around the world.

As of May 2004, General Mills operated 63 facilities for the
production of a wide variety of food products. Of these
plants, 36 are located in the United States, nine in
Asia/Pacific, seven in Canada and Mexico, six in Europe,
four in Latin America and one in South Africa.

The Company owns flour mills at eight locations: Avon,
Iowa; Buffalo, New York; Great Falls, Montana; Kansas City,
Missouri; Minneapolis, Minnesota (2); Vallejo, California;
and Vernon, California. The Company operates seven
terminal grain elevators and has country grain elevators in
eight locations, plus additional seasonal elevators, primarily
in Idaho.

The Company also owns or leases warehouse space
aggregating approximately 10,500,000 square feet, of
which approximately 8,600,000 square feet are leased.
A number of sales and administrative offices are maintained
by the Company in the United States, Canada, and
elsewhere around the world, totaling approximately
3,000,000 square feet.

7

I TEM 3 — Legal Proceedings.

PA R T II

ITE M 5 — Market for Registrant’s Common Equity and
Related Stockholder Matters.

The Company’s common stock is listed on the New York
Stock Exchange. On July 20, 2004, there were approxi-
mately 37,013 record holders of the Company’s common
stock. Information regarding the market prices for the
Company’s common stock and dividend payments for the
two most recent fiscal years is set forth in Note Nineteen to
the Consolidated Financial Statements on page 47 in Item
Eight of this report.

The following table sets forth information with respect to
shares of common stock of the Company purchased by the
Company during the three fiscal months ended May 30,
2004.

Total
Number
of Shares
Purchased(a)

Average
Price Paid
Per Share

Total Number
of Shares
Purchased as
Part of a
Publicly
Announced
Program

Approximate
Dollar Value
of Shares that
may yet be
Purchased
under the
Program

203,514

$46.76

5,100

$46.92

30,550
239,164

$45.73
$46.63

–

–

–
–

–

–

–
–

Period
February 23,

2004 through
March 28,
2004

March 29, 2004

through
April 25, 2004

April 26, 2004
through
May 30, 2004

Total

(a) The total number of shares purchased includes: (i) 204,800

shares purchased from the ESOP fund of the Company 401(k)

savings plan, (ii) 30,000 shares purchased by the trust for

the Company 401(k) savings plan, and (iii) 4,364 shares of

restricted stock withheld for the payment of withholding taxes

upon vesting of restricted stock.

In management’s opinion, there were no claims or litigation
pending as of May 30, 2004, that could have a material
adverse effect on the consolidated financial position or
results of operations of the Company. See the information
contained under the section entitled “Environmental
Matters,” on pages 4 and 5 of this report, for a discussion of
environmental matters in which the Company is involved.

On October 15, 2003, the Company announced that the
Securities and Exchange Commission (SEC) had issued a
formal request for information concerning the Company’s
sales practices and related accounting. On February 3, 2004,
the Company announced that the Staff of the SEC had
issued a Wells notice reflecting the Staff ’s intention to
recommend that the SEC bring a civil action against the
Company, its Chief Executive Officer, and its Chief
Financial Officer.

The Staff indicated to the Company that its intended
recommendation focused on at least two disclosure issues
related to the U.S. Retail division. First, the Staff believed
that the Company does not adequately disclose the practice
of “loading” at the end of fiscal quarters to help meet
internal sales targets or the impact of such quarter-end
“loading” on current and future period results of operations.
The Company understands the term “loading” in this
context to mean the use of discounts or other promotional
programs to encourage retailers and wholesalers to increase
their purchases of Company products. Second, the Staff
believed that the Company had misstated its policy on
product returns. The Staff also informed the Company that
its investigation is ongoing.

The Company, its Chief Executive Officer, and its Chief
Financial Officer responded to the Wells notice with a
written submission explaining the factual and legal bases for
the Company’s belief that its sales practices comply with all
applicable regulations. The SEC subsequently issued a
formal request for additional information in connection with
its investigation. At this time, it is not possible to predict
how long the investigation will continue or whether the SEC
will bring any legal action against the Company.

ITEM 4 — Submission of Matters to a Vote of Security

Holders.

No matters require disclosure here.

8

ITEM 6 — Selected Financial Data.

In Millions, Except
Per Share Data

May 30,
2004

May 25,
2003

May 26,
2002

May 27,
2001

May 28,
2000

Earnings per

share – basic

$ 2.82 $ 2.49 $ 1.38

$ 2.34

$ 2.05

Earnings per

share – diluted

Net sales
Net earnings
Total assets
Long-term debt,
excluding
current portion

Dividends per

2.75
11,070
1,055
18,448

2.43
10,506
917
18,227

1.34
7,949
458
16,540

2.28
5,450
665
5,091

2.00
5,173
614
4,574

7,410

7,516

5,591

2,221

1,760

share

1.10

1.10

1.10

1.10

1.10

The acquisition of Pillsbury, on October 31, 2001,
significantly affected our financial condition and results of
operations beginning in fiscal 2002. See Note Two to the
consolidated financial statements on page 28 in Item Eight
of this report.

ITEM 7 — Management’s Discussion and Analysis of

Financial Condition and Results of Operation.

EXECUTIVE OVERVIEW

General Mills is a global consumer foods company. We
develop differentiated food products and market these
value-added products under unique brand names. We
work continuously on product innovation to improve our
established brands and to create new products that meet
consumers’ evolving needs and preferences. In addition,
we build the equity of our brands over time with strong
consumer-directed marketing and innovative merchandising.
We believe our brand-building strategy is the key to winning
and sustaining leading share positions in markets around
the globe.

Our businesses are organized into three segments. Our U.S.
Retail segment accounted for approximately 70 percent of
our fiscal 2004 net sales, and reflects business with a wide
variety of grocery stores, specialty stores, drug and discount
chains, and mass merchandisers operating throughout the
United States. Our major product categories in this business
segment are ready-to-eat cereals, meals, refrigerated and
frozen dough products, baking products, snacks, yogurt and
organic foods. Our Bakeries and Foodservice segment gener-
ated approximately 16 percent of fiscal 2004 net sales. This
business segment consists of products marketed to retail and
wholesale bakeries, and to commercial and noncommercial
foodservice distributors and operators throughout the
United States and Canada. The remaining 14 percent of our
fiscal 2004 net sales was generated by our consolidated
International businesses. These include a retail business in

Canada that largely mirrors our U.S. retail product mix,
along with retail and foodservice businesses competing
in key markets in Europe, Latin America and the
Asia/Pacific region.

In addition to these consolidated operations, we participate
in several joint ventures. We record our proportionate share
of after-tax earnings or losses from these ventures. In fiscal
2004, joint ventures accounted for $74 million of our
after-tax earnings.

Our fundamental business goal is to generate superior
returns for our shareholders over the long term by delivering
consistent growth in sales and earnings, coupled with an
attractive dividend yield. We have met this objective over
the most recent five-year period (fiscal 1999 to 2004), as
General Mills’ total return to shareholders has averaged
5 percent while the S&P 500 Index has posted a negative
2 percent average annual return over this period. However,
in the most recent fiscal year the 22 percent return of the
S&P 500 Index outperformed our 1 percent return.

We achieved good sales and earnings gains in fiscal 2004,
which included the benefit of an extra week. For the
53-week period ended May 30, 2004, our net sales grew
5 percent and diluted earnings per share grew 13 percent.
Details of our financial results are provided in the Results of
Operations section below. Our cash flow in 2004 was strong,
enabling us to pay out almost 40 percent of earnings as
dividends, make significant fixed asset investments to
support future growth and productivity, and reduce the
balance of our adjusted debt plus minority interests by
$572 million (see definition of adjusted debt on page 14 of
this report). We have prioritized debt repayment as a use of
cash for the three-year period through fiscal 2006. Our goal
is to reduce the balance of our adjusted debt plus minority
interests by a cumulative $2 billion by the end of 2006, and
thereby improve our fixed charge coverage to the levels we
demonstrated prior to our acquisition of Pillsbury in
October 2001.

While our earnings results in 2004 were good overall, they
fell short of our initial expectations for the year due to three
principal factors. First, higher commodity costs reduced our
gross margin. Second, the recent popularity of
low-carbohydrate diets slowed sales in several of our major
product categories. And finally, our Bakeries and Foodservice
business fell well short of targeted results, due in part to the
low-carbohydrate trend and higher supply chain costs. These
results also reflect disruption caused by our own manufac-
turing realignment actions and decisions to eliminate
low-margin product lines in a number of customer catego-
ries.

In fiscal 2005, we face several challenges that will hinder
earnings growth. The first obvious hurdle is the fact that we

9

will have one less week of business in 2005 going up against
53-week results in 2004. But beyond that, commodity prices
continue to rise — our 2005 business plan assumes a
significant increase in commodity costs compared to our
2004 expense. Energy costs and our salary and benefit
expense are expected to be higher. And from an operations
perspective, we need to stabilize trends in our Bakeries and
Foodservice segment.

To partially offset the higher input costs we are experiencing,
we have increased list prices on certain product lines. We
also plan to increase merchandised price points for certain
products. However, these actions won’t entirely cover our
increased costs. We plan to capture additional supply chain
productivity during 2005, and we will continue to control
administrative costs companywide. We also have identified
opportunities to reconfigure certain manufacturing activities
to improve our cost structure.

We believe the key driver of our results in 2005 will be the
success of our product innovation, which is critical to
achieving unit volume growth. Our business plans include
new product activity and innovations that respond to
consumers’ interest in health and nutrition, convenience and
new flavor varieties.

RESULTS OF OPERATIONS — 2004 vs. 2003

Net sales for the company increased 5 percent for the year
compared to sales in fiscal 2003. Excluding the effect of the
53rd week, net sales increased 4 percent. The components of
net sales growth are shown in the following table:

Components of Net Sales Growth
Fiscal 2004 vs. Fiscal 2003

Unit Volume Growth:

52 vs. 52-week Basis (as if fiscal 2004

contained 52 weeks)

53rd week

Price/Product Mix/Foreign Currency Exchange
Trade and Coupon Promotion Expense
Net Sales Growth

+2 pts
+1 pt
+3 pts
–1 pt
+5%

The unit volume growth in fiscal 2004 contributed approxi-
mately $130 million in gross margin improvement (net sales
less cost of sales) over fiscal 2003. However, gross margin
increased by only $89 million. Increased cost of sales, driven
primarily by more than $100 million in commodity cost
increases, could not be fully covered by net pricing realiza-
tion. As a result, gross margin as a percent of net sales
decreased from 42 percent in fiscal 2003 to 41 percent in
fiscal 2004.

Selling, general and administrative costs decreased by
$29 million from fiscal 2003 to fiscal 2004, driven by a

10

$36 million decrease in merger-related costs. These merger-
related costs are infrequently occurring items related to the
planning and execution of the integration of Pillsbury,
including consulting, system conversions, relocation, training
and communications.

Net interest expense decreased 7 percent from $547 million
in fiscal 2003 to $508 million in fiscal 2004, primarily due
to favorable interest rates. We have in place a net amount of
interest rate swaps that convert $79 million of floating rate
debt to fixed rates. Our portfolio of interest rate swaps has
an average life of 4.0 years and has an average fixed rate of
5.3 percent. Taking into account the effect of all of our
interest rate swaps, the average interest rate on our total
outstanding debt as of May 30, 2004 was approximately
5.8 percent.

Restructuring and other exit costs were $26 million in fiscal
2004, as described in more detail in Note Three to the
consolidated financial statements. Approximately
$11 million was related to plant closures in the Netherlands,
Brazil and California. We recorded an additional $7 million
primarily related to adjustments of costs associated with
previously announced closures of manufacturing facilities. In
addition, we recorded $8 million for severance, primarily
related to realignment actions in our Bakeries and Food-
service organization. Our fiscal 2003 results included
restructuring and other exit costs of $62 million. These costs
also are discussed in Note Three.

Our effective income tax rate was 35 percent in fiscal 2004
and 2003.

After-tax earnings from joint venture operations grew
21 percent to reach $74 million in fiscal 2004, compared
with $61 million reported a year earlier. Profits for Cereal
Partners Worldwide (CPW), our joint venture with Nestlé,
and Snack Ventures Europe (SVE), our joint venture with
PepsiCo, together grew to $58 million, 29 percent higher
than last year’s profits. Häagen-Dazs joint ventures profits
were partially offset by continued marketing investment for
8th Continent, the Company’s soy products joint venture
with DuPont. These two ventures combined for $16 million
of profit. General Mills’ proportionate share of joint venture
net sales grew to $1.2 billion, compared to $1.0 billion in
fiscal 2003.

Average diluted shares outstanding were 384 million in
fiscal 2004, up 2 percent from 378 million in fiscal 2003
primarily due to stock option exercises.

Net income increased to $1,055 million in fiscal 2004, from
$917 million in 2003. Net income per diluted share of
$2.75 in 2004 was up 13 percent from $2.43 in 2003 as a
result of the increased income from operations. We exceeded
our debt reduction goal for the year, retiring $572 million of

adjusted debt plus minority interests, a key internal measure
that we define in our Capital Structure table on page 14.

Operating Segment Results

U.S. Retail Segment

Net sales for our U.S. Retail operations totaled $7.76 billion
in fiscal 2004, compared to $7.41 billion in fiscal 2003. The
components of net sales growth are shown in the following
table:

Components of U.S. Retail Net Sales Growth
Fiscal 2004 vs. Fiscal 2003

Unit Volume Growth:

52 vs. 52-week Basis (as if fiscal 2004

contained 52 weeks)

53rd week

Price/Product Mix
Trade and Coupon Promotion Expense
Net Sales Growth

+2 pts
+2 pts
+2 pts
–1 pt
+5%

Unit volume grew 4 percent versus fiscal 2003 fueled by an
increase in product and marketing innovation. Without the
53rd week, unit volume grew 2 percent. All of our U.S.
Retail divisions experienced volume growth for the year:

U.S. Retail Unit Volume Growth
Fiscal 2004 vs. Fiscal 2003

Yoplait
Snacks
Baking Products
Meals
Pillsbury USA
Big G Cereals
Total U.S. Retail

+10%
+5
+4
+3
+2
+2
+4%

snacks, frozen breakfast items (toaster strudel, waffles) and
frozen baked goods. Baking Products division unit volume
was up 4 percent.

Retail dollar sales for the Company’s major brands also grew
2 percent overall on a 52 vs. 52-week basis as measured by
ACNielsen plus projections for Wal-Mart:

Retail Dollar Sales Growth (52 vs. 52-week Basis)
Fiscal 2004 vs. Fiscal 2003

Composite Retail Sales

Major Product Lines:
Grain Snacks
Ready-to-serve Soup
Refrigerated Yogurt
Dessert Mixes
Dry Dinners
Fruit Snacks
Ready-to-eat Cereals
Refrigerated Dough

General Mills
Retail Sales
Growth

+2%

+12%
+12
+6
+4
+3
+2
–2
–3

Source: ACNielsen plus Wal-Mart Projections

The unit volume growth in fiscal 2004 contributed approxi-
mately $125 million in gross margin improvement over fiscal
2003, but gross margin increased by only $54 million.
Increased cost of sales, driven primarily by more than
$90 million in commodity cost increases, could not be fully
covered by net pricing realization. As a result, gross margin
as a percent of net sales decreased from 48 percent in fiscal
2003 to 46 percent in fiscal 2004.

Selling, general and administrative costs decreased by
$1 million from fiscal 2003 to fiscal 2004.

52 vs. 52-week Basis (as if fiscal 2004 contained

52 weeks)

+2%

Operating profits grew to $1.81 billion, up from
$1.75 billion in fiscal 2003.

Big G cereal volume grew 2 percent in 2004, with contribu-
tions from new products including Berry Burst Cheerios, and
gains by several key established brands such as Honey Nut
Cheerios and Reese’s Puffs. Yoplait yogurt volume increased
10 percent with continued growth from established lines
plus contributions from Yoplait Nouriche yogurt beverages.
Snacks division volume was up 5 percent, led by growth in
fruit snacks and granola bars. Meals division unit volume
rose 3 percent with contributions from the line of Progresso
Rich & Hearty soups introduced during the year, and from
Betty Crocker dinner mixes. Unit volume growth of 2 percent
for Pillsbury USA reflected gains for Totino’s pizza and hot

11

Bakeries and Foodservice Segment

International Segment

Net sales for our Bakeries and Foodservice operations fell to
$1.76 billion in fiscal 2004 compared to $1.80 billion in
fiscal 2003. The components of net sales growth are shown
in the following table:

Net sales for our International operations totaled
$1.55 billion in fiscal 2004 compared to $1.30 billion in
2003. The components of net sales growth are shown in the
following table:

Components of Bakeries and Foodservice Net Sales
Growth Fiscal 2004 vs. Fiscal 2003

Components of International Net Sales Growth
Fiscal 2004 vs. Fiscal 2003

Unit Volume Growth:

Unit Volume Growth:

52 vs. 52-week Basis (as if fiscal 2004

52 vs. 52-week Basis (as if fiscal 2004

contained 52 weeks)

53rd week

Price/Product Mix
Trade and Coupon Promotion Expense
Net Sales Growth

–4 pts
+1 pt
+2 pts
–1 pt
–2%

Unit volume was down 3 percent, or down 4 percent on a
comparable basis, reflecting softness in our bakery business
due to the popularity of diets low in carbohydrates and
elimination of low-margin product lines. Unit volume by
major customer category was:

Bakeries and Foodservice Unit Volume Growth
Fiscal 2004 vs. Fiscal 2003

Convenience Stores/Vending
Distributors/Restaurants
Wholesale/In-store Bakery
Total Bakeries and Foodservice

52 vs. 52-week Basis (as if fiscal 2004

contained 52 weeks)

+14%
+1
–11

–3%

–4%

The unit volume decline in fiscal 2004 reduced gross margin
by approximately $11 million compared to 2003. However,
gross margin declined by $46 million. Increased cost of
sales, driven primarily by $35 million in increased manufac-
turing expense, could not be fully covered by net pricing
realization. As a result, gross margin as a percent of net sales
decreased from 25 percent in fiscal 2003 to 23 percent in
fiscal 2004.

Selling, general and administrative costs decreased by
$22 million from fiscal 2003 to fiscal 2004, driven primarily
by an $8 million reduction in consumer marketing expense
and an $8 million reduction in general administrative
expense.

Operating profits fell from $156 million in fiscal 2003 to
$132 million in fiscal 2004.

12

contained 52 weeks)

53rd week

Price/Product Mix
Foreign Currency Exchange
Trade and Coupon Promotion Expense
Net Sales Growth

+4 pts
+1 pt
+7 pts
+11 pts
–4 pts

+19%

Unit volume grew 5 percent for the year and comparable
52-week volume was up 4 percent. Canada and export oper-
ations each had 53-week years; our operations in Europe,
Asia and Latin America are reported on a 12 calendar-month
basis ended April 30, and therefore did not have the benefit
of the 53rd week. International unit volume growth was
driven by 12 percent growth in the Asia/Pacific region:

International Unit Volume Growth
Fiscal 2004 vs. Fiscal 2003

Asia/Pacific
Canada
Europe
Latin America
Consolidated International

52 vs. 52-week Basis (as if fiscal 2004

contained 52 weeks)

+12%
+6
+2
–
+5%

+4%

Using constant exchange rates to translate components of
earnings, the unit volume increase in fiscal 2004 improved
gross margin by approximately $20 million; total gross
margin increased by $32 million, as net price realization
maintained gross margin as a percent of sales; selling,
general and administrative costs increased $18 million; and
operating profit increased $14 million, or 15 percent over
fiscal 2003.

Operating profits including the effects of foreign currency
rate changes grew to $119 million, 31 percent above last
year’s $91 million.

Unallocated Corporate Expense

Unallocated corporate expense decreased from $76 million
in fiscal 2003 to $17 million in fiscal 2004, driven primarily
by a $36 million decrease in merger-related costs as the
integration of Pillsbury was completed during the year.

Joint Ventures

Our share of after-tax joint venture earnings increased from
$61 million in fiscal 2003 to $74 million in fiscal 2004,
primarily due to unit volume gains, as follows:

Joint Ventures Unit Volume Growth
Fiscal 2004 vs. Fiscal 2003

CPW
SVE
Häagen-Dazs
8th Continent
Total Joint Ventures

+9%
+4
+3
NM
+8%

Our joint ventures do not share our fiscal year, and therefore
did not have the benefit of a 53rd week in fiscal 2004.

RESULTS OF OPERATIONS — 2003 vs. 2002

The acquisition of Pillsbury, on Oct. 31, 2001, significantly
affected fiscal 2003 comparisons for our results of opera-
tions, as our fiscal 2002 results include only seven months
of ownership of the Pillsbury businesses. Net earnings
(including cumulative effect of change in accounting prin-
ciple, adopted in fiscal 2002, as described in more detail in
the section below titled “New Accounting Rules”) were
$917 million, up 100 percent from fiscal 2002. Diluted
earnings per share were $2.43 compared to $1.34 in fiscal
2002. Annual net sales rose 32 percent, to $10.5 billion,
driven by a 30 percent increase in worldwide unit volume
for fiscal 2003. The balance of the net sales growth was
primarily attributable to promotional efficiencies. On a
comparable basis, as if General Mills had owned Pillsbury
for all of fiscal 2002, worldwide unit volume grew 3 percent.
This performance reflected improvement in our U.S. Retail
segment, but was constrained by economic factors limiting
growth in our Bakeries and Foodservice segment and Latin
American operations in our International segment.

U.S. Retail unit volume comparable for Pillsbury grew
4 percent in fiscal 2003. All of our U.S. Retail divisions
experienced volume growth except Baking Products, which
declined due to significant competitive promotional activity.
Net sales for these operations totaled $7.41 billion in fiscal
2003, compared to $5.91 billion in fiscal 2002. Operating
profits totaled $1.75 billion, up 66 percent from the
prior year.

Bakeries and Foodservice results in fiscal 2003 included unit
volume comparable for Pillsbury that was essentially
unchanged from fiscal 2002, reflecting overall weak foodser-
vice industry trends. Net sales reached $1.80 billion in fiscal
2003 compared to $1.26 billion in fiscal 2002, while oper-
ating profit was $156 million, up only 1 percent from the
prior year in spite of the inclusion of twelve months of Pills-
bury results in fiscal 2003 compared to seven months of
results included in fiscal 2002.

International unit volume comparable for Pillsbury declined
1 percent in fiscal 2003, driven by a 20 percent decline in
Latin America that was nearly offset by volume growth in
Canada, Europe and Asia. Net sales totaled $1.30 billion in
fiscal 2003 compared to $778 million in 2002, and oper-
ating profits grew to $91 million, more than double the
prior year’s $45 million total.

IMPACT OF INFLATION

It is our view that changes in the general rate of inflation
have not had a significant effect on profitability over the
three most recent years other than as noted above related to
commodities. We attempt to minimize the effects of infla-
tion through appropriate planning and operating practices.
Our market risk management practices are discussed later in
this section.

CASH FLOWS

Sources and uses of cash in the past three years are shown
in the following table. Over the most recent three-year
period, General Mills’ operations have generated $4.0 billion
in cash. In 2004, cash flow from operations totaled nearly
$1.5 billion. That was down from the previous year as a
$218 million increase in operating earnings before deprecia-
tion, amortization, deferred income taxes and restructuring
and other exit costs was more than offset by an increase in
working capital of $186 million in 2004 versus a decrease of
$246 million in 2003. The increase in the use of working
capital in fiscal 2004 was due primarily to three factors. One
of the factors was that the accounts payable balance as of
May 30, 2004 was $158 million below last year’s balance
primarily due to lower accrued liabilities, such as trade
promotion liabilities, driven by faster cash payments. A
second factor was a reduction in miscellaneous other current
liabilities of $119 million due primarily to payments against
integration and restructuring liabilities. The third factor was
net income tax payments in 2004 of $225 million versus net
payments of $139 million in 2003.

13

Cash Sources (Uses)

FINANCIAL CONDITION

(In Millions)

From continuing operations
From discontinued

Fiscal Year
2003

2004

2002

$1,461 $1,631

$

916

operations

—

—

(3)

Purchases of land, buildings

and equipment, net
Investments in businesses,

(592)

(697)

(485)

intangibles and affiliates, net

(2)

(261)

(3,688)

Change in marketable

securities

Proceeds from disposition of

businesses

Other investments, net
Increase (decrease) in

outstanding debt, net
Proceeds from minority

investors

Common stock issued
Treasury stock purchases
Dividends paid
Other
Increase (decrease) in cash
and cash equivalents

122

(6)

24

—
2

—
(54)

939
(61)

(695)

(616)

5,746

—
192
(24)
(413)
(3)

148
96
(29)
(406)
(78)

150
139
(2,436)
(358)
28

$

48 $ (272) $

911

In fiscal 2004, capital investment for land, buildings and
equipment, and intangibles fell to $653 million from
$750 million last year, and included expenditures for the
completion of new facilities at our Minneapolis headquarters
campus and expenditures associated with the acquisition
and integration of Pillsbury. We expect capital expenditures
to decrease further in fiscal 2005, to between $450 and
$500 million.

Dividends in 2004 totaled $1.10 per share, a payout of
40 percent of diluted earnings per share. The board of
directors announced a 13 percent increase in dividends to an
annual rate of $1.24 per share, effective with the dividend
payable on Aug. 2, 2004.

We did not repurchase a significant number of shares in
fiscal 2004, nor do we expect to repurchase a significant
number of shares in fiscal 2005.

14

Our notes payable and total long-term debt totaled
$8.2 billion as of May 30, 2004. We also consider our leases
and deferred income taxes related to tax leases as part of our
debt structure, and we use a measurement of “adjusted debt
plus minority interests,” as shown in the table below. This
adjusted debt plus minority interests declined by
$572 million, to $8.4 billion, and our stockholders’ equity
grew to $5.2 billion. The market value of General Mills
stockholders’ equity increased as well, as an increase in
shares outstanding was partially offset by a slight decline in
share price. As of May 30, 2004, our equity market capitali-
zation was $17.5 billion, based on a price of $46.05 per
share and 379 million basic shares outstanding. Our total
market capitalization, including adjusted debt, minority
interests and equity capital, fell from $26.2 billion as of
May 25, 2003 to $25.9 billion as of May 30, 2004.

Capital Structure

(In Millions)

Notes payable
Current portion of long-term debt
Long-term debt
Total debt
Debt adjustments:

Deferred income taxes — tax leases
Leases — debt equivalent
Certain cash and cash equivalents
Marketable investments, at cost

Adjusted debt
Minority interests
Adjusted debt plus minority interests
Stockholders’ equity
Total capital

May 30,
2004

May 25,
2003

$

583 $ 1,236
105
233
7,516
7,410
$ 8,226 $ 8,857

66
600
(699)
(54)

68
550
(623)
(142)
$ 8,139 $ 8,710
300
$ 8,438 $ 9,010
4,175
$13,686 $13,185

5,248

299

In fiscal 2004 we refinanced $575 million of our short-term
debt through the following issuances: $500 million of
25⁄8 percent 3-year notes that were subsequently swapped to
1-month LIBOR plus 11 basis points, and a $75 million
5-year term loan at 1-month LIBOR plus 15 basis points.

We consider our leases and deferred income taxes related to
tax leases as part of our fixed-rate obligations. The next
table, when reviewed in conjunction with the capital struc-
ture table, shows the composition of our debt structure
including the impact of using derivative instruments.

(In Millions)

Floating-rate
Fixed-rate
Leases — debt
equivalent

Deferred income taxes

— tax leases
Adjusted debt plus
minority interests

Debt Structure

May 30, 2004

May 25, 2003

$1,169
6,603

14% $ 985
7,407
78

11%
82

600

66

7

1

550

68

6

1

$8,438 100% $9,010

100%

At the end of fiscal 2004, approximately 85 percent of our
adjusted debt plus minority interests was long-term.

Commercial paper is a continuing source of short-term
financing. We can issue commercial paper in the United
States and Canada, as well as in Europe, through a program
established in fiscal 1999. Our commercial paper borrowings
are supported by $1.85 billion in committed credit lines.
Currently, we have no outstanding borrowings under these
credit lines. The following table details the fee-paid credit
lines we had available as of May 30, 2004.

Committed Credit Facilities

Core Facilities

Total Credit Lines

Amount
$0.75 billion
$1.10 billion
$1.85 billion

Expiration
January 2009
January 2006

On June 23, 2004, we filed a Universal Shelf Registration
Statement (the shelf) with the Securities and Exchange
Commission covering the sale of up to $5.943 billion of
debt securities, common stock, preference stock, depository
shares, securities warrants, purchase contracts, purchase
units and units (all described in the shelf). In addition, the
shelf covers resales of an aggregate of 49,907,680 shares of
our common stock owned by an affiliate of Diageo plc.
When the shelf becomes effective, our existing shelf registra-
tion will be incorporated therein.

We believe that two important measures of financial
strength are the ratios of fixed charge coverage and cash flow
to adjusted debt plus minority interests. Our fixed charge
coverage in fiscal 2004 was 3.8 times compared to 3.2 times
in fiscal 2003, and cash flow to adjusted debt plus minority
interests was 20 percent compared to 15 percent in fiscal
2003. We expect to pay down at least $625 million of
adjusted debt plus minority interests in fiscal 2005, as part
of a cumulative $2.0 billion reduction in adjusted debt plus
minority interests planned over the three-year period ending
in fiscal 2006. Our goal is to return to a mid single-A rating

for our long-term debt, and to the top tier short-term rating,
where we were prior to our announcement of the Pillsbury
acquisition.

Currently, Standard and Poor’s Corporation has ratings of
“BBB+” on our publicly held long-term debt and “A-2” on
our commercial paper. Moody’s Investors Services, Inc. has
ratings of “Baa2” for our long-term debt and “P-2” for our
commercial paper. Fitch Ratings, Inc. rates our long-term
debt “BBB+” and our commercial paper “F-2.” Dominion
Bond Rating Service in Canada currently rates General Mills
as “A-low.”

OFF-BALANCE SHEET ARRANGEMENTS AND CONTRACTUAL
OBLIGATIONS

It is not our general business practice to enter into
off-balance sheet arrangements nor is it our policy to issue
guarantees to third parties. We have, however, issued guar-
antees of approximately $199 million for the debt and other
obligations of unconsolidated affiliates, primarily CPW and
SVE. In addition, off-balance sheet arrangements are gener-
ally limited to the future payments under noncancelable
operating leases, which totaled approximately $435 million
at May 30, 2004.

The following table summarizes our future estimated cash
payments under existing contractual obligations, including
payments due by period. The majority of the purchase obli-
gations represent commitments for projected raw material
and packaging needs to be utilized in the normal course of
business and for consumer-directed marketing commitments
that support our brands. Information concerning other long-
term liabilities that consist primarily of retirement and other
postretirement benefits and the fair value of outstanding
interest hedges has been provided in Note Fourteen and
Note Seven, respectively.

Total

2005

2006-07 2008-09

2010
and
Thereafter

$7,643
435

$ 233
79

$2,095
134

obligations
Total

1,855
$9,933

1,578
$1,890

172
$2,401

CRITICAL ACCOUNTING POLICIES

$723
112

78
$913

$4,592
110

27
$4,729

For a complete description of our significant accounting
policies, please see Note One to the consolidated financial
statements. Our critical accounting policies are those that
have meaningful impact on the reporting of our financial
condition and results, and that may require significant
management judgment and estimates. These policies include

15

In Millions,

Payments Due
by Fiscal Year
Long-term debt
(including
current
portion)

Operating leases
Purchase

our accounting for trade and consumer promotion activities;
asset impairments; income taxes; and pension and post-
retirement liabilities.

Trade and Consumer Promotion Activities

We report sales net of certain coupon and trade promotion
costs. The trade promotion costs include payments to
customers to perform merchandising activities on our behalf,
such as advertising or in-store displays, discounts to our list
prices to lower retail shelf prices, and payments to gain
distribution of new products.

The amount and timing of expense recognition for trade and
consumer promotion activities involve management judg-
ment related to estimated participation and performance
levels. The vast majority of year-end liabilities associated
with these activities are resolved within the following fiscal
year and therefore do not require highly uncertain long-term
estimates. For interim reporting, we estimate the annual
trade promotion expense and recognize pro rata period
expense generally in proportion to revenue, adjusted for esti-
mated year-to-date expenditures if greater than the pro rata
amount. Certain trade and consumer promotion expenses
are recorded as reductions of net sales.

Promotional funds for our retail businesses are initially
established at the beginning of each year, and paid out over
the course of the year based on the customer’s performance
of agreed-upon merchandising activity. During the year,
additional funds may also be used in response to competi-
tive activities, as a result of changes in the mix of our
marketing support, or to help achieve interim unit
volume targets.

We set annual sales objectives and interim targets as a
regular practice to manage our business. Our sales
employees are salaried, and are eligible for annual cash
incentives based on performance against objectives set at the
start of the year. These objectives include goals for unit
volume and the trade promotion cost per unit required to
achieve the unit volume goal. Our sales employees have
discretion to plan and adjust the timing of merchandising
activity over the course of the year, and they also have some
discretion to adjust the level of trade promotion funding
applied to a particular event.

Our unit volume in the last week of each quarter is consis-
tently higher than the average for the preceding weeks of
the quarter. In comparison to the average daily shipments in
the first 12 weeks of a quarter, the final week of each
quarter has approximately two to four days’ worth of incre-
mental shipments (based on a five-day week), reflecting
increased promotional activity at the end of the quarter.
This increased activity includes promotions to assure that
our customers have sufficient inventory on hand to support
major marketing events or increased seasonal demand early

16

in the next quarter, as well as promotions intended to help
achieve interim unit volume targets. This increased sales
activity results in shipments that are in direct response to
orders from customers or authorized pursuant to
pre-arranged inventory-management agreements, and
accordingly are recognized as revenue within that quarter.
The two to four day range of increased unit volume in the
last week of each quarter has been generally consistent from
quarter to quarter over the last three years.

As part of our effort to assess the results of our promotional
activities, we regularly estimate the amount of “retailer
inventory” in the system — defined as product that we have
shipped to our customers that has not yet been purchased
from our customers by the end-consumer. While it is not
possible for us to measure the absolute level of inventory, we
are able to estimate the change that occurs each month by
comparing our shipments to retail customers with their sales
to end-consumers (“takeaway”) as reported by ACNielsen.
Our estimate indicates inventory levels peak in November
when retailers have increased inventories to meet seasonal
demand for products like refrigerated dough and ready-to-
serve soup. This seasonal trend is generally consistent from
year to year, even as retailers have taken actions to reduce
their ongoing inventory levels.

We also assess the effectiveness of our promotional activities
by evaluating the end-consumer purchases of our products
subsequent to the reporting period. If, due to quarter-end
promotions or other reasons, our customers purchase more
product in any reporting period than end-consumer demand
will require in future periods, then our sales level in future
reporting periods would be adversely affected.

As part of our ongoing evaluation of sales, we also monitor
customer returns. We generally do not allow a right of
return on our products. However, on a limited case-by-case
basis with prior approval, we may allow customers to return
products in saleable condition for redistribution to other
customers or outlets. These returns are recorded as reduc-
tions of net sales in the period of the return. Monthly
returns are consistently below 1 percent of sales, and have
averaged approximately 0.5 percent of total monthly ship-
ments over the last three years.

Asset Impairments

We are required to evaluate our long-lived assets, including
goodwill, for impairment and write down the value of any
assets when they are determined to be impaired. Evaluating
the impairment of long-lived assets involves management
judgment in estimating the fair values and future cash flows
related to these assets. Although the predictability of long-
term cash flows may be uncertain, our evaluations indicate
fair values for our long-lived assets and goodwill that are
significantly in excess of stated book values. Therefore, we
believe the risk of unrecognized impairment is low.

Income Taxes

Income tax expense involves management judgment as to
the ultimate resolution of any tax issues. Historically, our
assessments of the ultimate resolution of tax issues have
been reasonably accurate. The current open tax issues are
not dissimilar in size or substance from historical items.

Pension Accounting

The accounting for pension and other postretirement liabili-
ties requires the estimation of several critical factors. As
detailed in Note Fourteen to the consolidated financial
statements, key assumptions that determine this income
include the discount rate and expected rate of return on
plan assets.

Our discount rate assumption is determined annually based
on the interest rate for long-term high-quality corporate
bonds. The discount rate used to determine the pension
and other postretirement obligations as of the balance sheet
date is the rate in effect as of that measurement date. That
same discount rate also is used to determine pension and
other postretirement income or expense for the following
fiscal year.

Our expected rate of return on plan assets is determined by
our asset allocation, our historical long-term investment
performance, our estimate of future long-term returns by
asset class (using input from our actuaries, investment
services and investment managers), and long-term inflation
assumptions.

In addition to our assumptions about the discount rate and
the expected rate of return on plan assets, we base our deter-
mination of pension expense or income on a market-related
valuation of assets which reduces year-to-year volatility in
accordance with SFAS No. 87, “Employers’ Accounting for
Pensions.” This market-related valuation recognizes invest-
ment gains or losses over a five-year period from the year in
which they occur. Investment gains or losses for this purpose
are the difference between the expected return calculated
using the market-related value of assets and the actual
return based on the market-related value of assets. Since the
market-related value of assets recognizes gains or losses over
a five-year period, the future value of assets will be impacted
as previously deferred gains or losses are recorded. As of
May 30, 2004, we had cumulative losses of approximately
$770 million on our pension plans and $307 million on our
postretirement plans. These unrecognized net actuarial
losses will result in decreases in our future pension income
and increases in postretirement expense since they currently
exceed the corridors defined by SFAS No. 87 and SFAS
No. 106.

In fiscal 2004, we recorded net pension and postretirement
expense of $5 million compared to $42 million of income in

fiscal 2003, net of $6 million of curtailments. The discount
rates used in our pension and other postretirement assump-
tions were 7.5 percent for the obligation as of May 26, 2002
and for our fiscal 2003 income and expense estimate, and
6.0 percent for the obligation as of May 25, 2003 and for
our fiscal 2004 income and expense estimate. For fiscal
2003 we assumed a rate of return of 10.4 percent on our
pension plan assets and 10.0 percent on our other postre-
tirement plan assets. For fiscal 2004 we reduced our rate of
return assumptions to 9.6 percent for assets in both plans.

For our fiscal 2005 pension and other postretirement
income and expense estimate, we have increased the
discount rate to 6.65 percent, based on interest rates as of
May 30, 2004. The expected rate of return on plan assets
remains 9.6 percent. Based on these rates and various other
assumptions including the amortization of unrecognized net
actuarial losses, we estimate that our net pension and
postretirement expense, exclusive of curtailments, if any, will
approximate $20 million in fiscal 2005 compared to expense
of $5 million, exclusive of curtailments, in fiscal 2004.
Actual future net pension and postretirement income or
expense will depend on future investment performance,
changes in future discount rates and various other factors
related to the populations participating in our pension and
postretirement plans.

Lowering the expected long-term rate of return on assets
by 50 basis points would increase our net pension and post-
retirement expense for fiscal 2005 by approximately
$18 million. Lowering the discount rate by 50 basis points
would increase our net pension and postretirement expense
for fiscal 2005 by approximately $23 million.

NEW ACCOUNTING RULES

On the first day of fiscal 2002, we adopted Statement of
Financial Accounting Standards (SFAS) No. 133,
“Accounting for Derivative Instruments and Hedging
Activities,” which requires all derivatives to be recorded at
fair value on the balance sheet and establishes new
accounting rules for hedging. We recorded the cumulative
effect of adopting this accounting change in fiscal 2002, as
follows:

In Millions, Except Per Share Data

Pretax
Income tax effects

Total

Effect on Diluted Earnings

Per Share

Included in
Accumulated
Other
Comprehensive
Income

Included In
Earnings

$ (5)
2
$ (3)

$(.01)

$(251)
93
$(158)

17

This cumulative effect was primarily associated with the
impact of lower interest rates on the fair-value calculation
for delayed-starting interest rate swaps we entered into in
anticipation of our Pillsbury acquisition and other financing
requirements. Refer to Note Seven and Note Ten for more
information.

On the first day of fiscal 2002, we also adopted SFAS No.
141, “Business Combinations,” which requires use of the
purchase method of accounting for all business combina-
tions initiated after June 30, 2001.

The third Statement we adopted at the start of fiscal 2002
was SFAS No. 142, “Goodwill and Intangible Assets.” This
Statement eliminates the amortization of goodwill and
instead requires that goodwill be tested annually for impair-
ment. Transitional impairment tests of our goodwill did not
require adjustment to any of our goodwill carrying values.

In the fourth quarter of fiscal 2002, we adopted the Finan-
cial Accounting Standards Board’s Emerging Issues Task
Force (EITF) Issue 01-09, “Accounting for Consideration
Given by a Vendor to a Customer or a Reseller of the
Vendor’s Products,” which requires recording certain coupon
and trade promotion expenses as reductions of revenues.
Since adopting this requirement resulted only in the
reclassification of certain expenses from selling, general
and administrative expense to a reduction of net sales, it
did not affect our financial position or net earnings.

Effective the first quarter of fiscal 2003, we adopted SFAS
No. 144, “Accounting for the Impairment or Disposal of
Long-Lived Assets.” The adoption of SFAS No. 144 did not
have a material impact on the Company’s consolidated
financial statements.

In November 2002, the Financial Accounting Standards
Board (FASB) issued FASB Interpretation Number 45 (FIN
45), “Guarantor’s Accounting and Disclosure Requirements
for Guarantees of Indebtedness of Others.” FIN 45 elabo-
rates on the disclosure requirements of guarantees, as well as
requiring the recording of certain guarantees issued or modi-
fied after December 31, 2002. The adoption of FIN 45 did
not require any material change in our guarantee disclosures
(see Note Seventeen).

In July 2002, the FASB issued SFAS No. 146, “Accounting
for Costs Associated with Exit or Disposal Activities.” SFAS
No. 146 requires companies to recognize costs associated
with exit or disposal activities when they are incurred rather
than at the date of a commitment to an exit or disposal
plan. The adoption of this Standard affected the timing of
the recognition of exit or disposal costs for disposal activities
initiated after December 31, 2002.

In December 2002, the FASB issued SFAS No. 148,
“Accounting for Stock-Based Compensation — Transition

18

and Disclosure.” SFAS No. 148 provides companies with
alternative methods of transition to the fair value based
method of accounting for stock-based employee compensa-
tion. We have not elected the fair value based method of
accounting. SFAS No. 148 also amends the disclosure about
the effects on reported net income of an entity’s accounting
policy decisions with respect to stock-based employee
compensation, as reflected in Note One (L) to the consoli-
dated financial statements.

In May 2003, the FASB issued Statement of Financial
Accounting Standards (SFAS) No. 150, “Accounting for
Certain Financial Instruments with Characteristics of both
Liabilities and Equity.” SFAS No. 150 establishes standards
for how an issuer classifies and measures certain financial
instruments with characteristics of both liabilities and
equity. SFAS No. 150 requires that an issuer classify a finan-
cial instrument that is within its scope as a liability, or as an
asset in some circumstances. SFAS No. 150 was effective for
financial instruments entered into or modified after May 31,
2003, and otherwise was effective at the beginning of the
first interim period beginning after June 15, 2003. SFAS No.
150 was implemented in our second quarter of fiscal 2004
and did not have an effect on our consolidated financial
statements.

In December 2003, the FASB issued FASB Interpretation
No. 46, “Consolidation of Variable Interest Entities,” (FIN
46). FIN 46 requires that interests in variable interest
entities that are considered to be special purpose entities be
included in the financial statements for the year ended
May 30, 2004. FIN 46 was implemented in our fourth
quarter of fiscal 2004 and did not have a material effect on
our consolidated financial statements.

In December 2003, the FASB revised SFAS No. 132,
“Employers’ Disclosures about Pensions and Other Postre-
tirement Benefits.” The revision to SFAS No. 132 requires
additional disclosures for pension and other postretirement
benefits plans, which are presented in Note Fourteen —
Retirement And Other Postretirement Benefit Plans.

The Medicare Prescription Drug Improvement and
Modernization Act of 2003 (Act) was signed into law on
December 8, 2003. The Act introduced a federal subsidy
to sponsors of retiree health care benefit plans that provide a
prescription drug benefit that is at least actuarially equiva-
lent to Medicare. Financial Accounting Standards Board
Staff Position 106-2 (FSP 106-2) provides accounting guid-
ance related to the Act. We adopted FSP 106-2 at the
beginning of our fourth quarter of fiscal 2004 and it did not
have a material effect on our consolidated financial state-
ments. See Note Fourteen — Retirement and Other
Postretirement Benefit Plans.

MARKET RISK MANAGEMENT

Our Company is exposed to market risk stemming from
changes in interest rates, foreign exchange rates and
commodity prices. Changes in these factors could cause fluc-
tuations in our earnings and cash flows. In the normal
course of business, we actively manage our exposure to these
market risks by entering into various hedging transactions,
authorized under company policies that place clear controls
on these activities. The counterparties in these transactions
are highly rated institutions. Our hedging transactions
include (but are not limited to) the use of a variety of deriv-
ative financial instruments. We use derivatives only where
there is an underlying exposure; we do not use them for
trading or speculative purposes. Additional information
regarding our use of financial instruments is included in
Note Seven to the consolidated financial statements.

Interest Rates — We manage our debt structure and our
interest rate risk through the use of fixed- and floating-rate
debt, and through the use of derivatives. We use interest
rate swaps to hedge our exposure to interest rate changes,
and also to reduce volatility of our financing costs. Gener-
ally under these swaps, we agree with a counterparty to
exchange the difference between fixed-rate and floating-rate
interest amounts based on an agreed notional principal
amount. Our primary exposure is to U.S. interest rates. As
of May 30, 2004, we had $10.2 billion of agreed notional
principal amounts (the principal amount on which the fixed
or floating interest rate is calculated) outstanding, including
amounts that neutralize exposure through offsetting swaps
(see Notes Seven and Eight to the consolidated financial
statements).

Foreign Currency Rates — Foreign currency fluctuations
can affect our net investments and earnings denominated in
foreign currencies. We primarily use foreign currency
forward contracts and option contracts to selectively hedge
our cash flow exposure to changes in exchange rates. These
contracts function as hedges, since they change in value
inversely to the change created in the underlying exposure as
foreign exchange rates fluctuate. Our primary exchange rate
exposures are with the Canadian dollar, the euro, the Austra-
lian dollar, the Mexican peso and the British pound against
the U.S. dollar.

Commodities — Certain ingredients used in our products
are exposed to commodity price changes. We manage this
risk through an integrated set of financial instruments,
including purchase orders, noncancelable contracts, futures
contracts, futures options and swaps. Our primary
commodity price exposures are to cereal grains, vegetables,
dairy products, sugar, vegetable oils, meats, fruits, other
agricultural products, packaging materials and energy costs.

Value at Risk — These estimates are intended to measure
the maximum potential fair value General Mills could lose
in one day from adverse changes in market interest rates,
foreign exchange rates or commodity prices, under normal
market conditions. A Monte Carlo (VAR) methodology was
used to quantify the market risk for our exposures. The
models assumed normal market conditions and used a
95 percent confidence level.

The VAR calculation used historical interest rates, foreign
exchange rates and commodity prices from the past year to
estimate the potential volatility and correlation of these
rates in the future. The market data were drawn from the
RiskMetricsTM data set. The calculations are not intended
to represent actual losses in fair value that we expect to
incur. Further, since the hedging instrument (the derivative)
inversely correlates with the underlying exposure, we would
expect that any loss or gain in the fair value of our deriva-
tives would be generally offset by an increase or decrease in
the fair value of the underlying exposures. The positions
included in the calculations were: debt; investments; interest
rate swaps; foreign exchange forwards; and commodity
swaps, futures and options. The calculations do not include
the underlying foreign exchange and commodities-related
positions that are hedged by these market-risk-sensitive
instruments.

The table below presents the estimated maximum potential
one-day loss in fair value for our interest rate, foreign
currency, commodity and equity market-risk-sensitive instru-
ments outstanding on May 30, 2004. The amounts were
calculated using the VAR methodology described earlier.

(In Millions)

Fair Value Impact

May 30,
2004

Average
during
2004

May 25,
2003

Interest rate instruments
Foreign currency instruments
Commodity instruments
Equity instruments

$31
3
5
0

$37
3
3
0

$34
3
2
0

ITE M 7 A — Quantitative and Qualitative Disclosures

About Market Risk.

See the information in the “Market Risk Management”
subsection of Management’s Discussion and Analysis of
Financial Condition and Results of Operation set forth in
Item Seven hereof.

19

REPORT OF INDEPENDENT REGISTERED PUBLIC
ACCOUNTING FIRM

The Stockholders and the Board of Directors
General Mills, Inc.:

We have audited the accompanying consolidated balance
sheets of General Mills, Inc. and subsidiaries as of May 30,
2004 and May 25, 2003, and the related consolidated state-
ments of earnings, stockholders’ equity and cash flows for
each of the fiscal years in the three-year period ended
May 30, 2004. Our audits also included the financial state-
ment schedule listed in Item 15(a)2. These consolidated
financial statements are the responsibility of the Company’s
management. Our responsibility is to express an opinion on
these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards
of the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement. An
audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting
principles used and significant estimates made by manage-
ment, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reason-
able basis for our opinion.

In our opinion, the consolidated financial statements
referred to above present fairly, in all material respects, the
financial position of General Mills, Inc. and subsidiaries as
of May 30, 2004 and May 25, 2003, and the results of their
operations and their cash flows for each of the fiscal years in
the three-year period ended May 30, 2004 in conformity
with accounting principles generally accepted in the United
States of America. Also, in our opinion, the related financial
statement schedule, when considered in relation to the basic
consolidated financial statements taken as a whole, presents
fairly, in all material respects, the information set forth
therein.

Minneapolis, Minnesota
June 29, 2004

I TEM 8 — Financial Statements and Supplementary Data.

REPORT OF MANAGEMENT RESPONSIBILITIES

The management of General Mills, Inc. is responsible for the
fairness and accuracy of the consolidated financial state-
ments. The statements have been prepared in accordance
with accounting principles that are generally accepted in the
United States, using management’s best estimates and
judgments where appropriate. The financial information
throughout this Annual Report on Form 10-K is consistent
with our consolidated financial statements.

Management has established a system of internal controls
that provides reasonable assurance that assets are adequately
safeguarded and transactions are recorded accurately in all
material respects, in accordance with management’s auth-
orization. We maintain a strong audit program that
independently evaluates the adequacy and effectiveness of
internal controls. Our internal controls provide for appro-
priate separation of duties and responsibilities, and there are
documented policies regarding use of Company assets and
proper financial reporting. These formally stated and regu-
larly communicated policies demand highly ethical conduct
from all employees.

The Audit Committee of the Board of Directors meets regu-
larly with management, internal auditors and independent
auditors to review internal control, auditing and financial
reporting matters. The independent auditors, internal audi-
tors and employees have full and free access to the Audit
Committee at any time.

The independent auditors, KPMG LLP, were retained to
audit our consolidated financial statements. Their report
follows.

S. W. Sanger
Chairman of the Board and
Chief Executive Officer

J. A. Lawrence
Executive Vice President and
Chief Financial Officer

July 29, 2004

20

GENERAL MILLS, INC.
CONSOLIDATED STATEMENTS OF EARNINGS
In Millions, Except Per Share Data

Fiscal Year Ended

Net Sales
Costs and Expenses:

Cost of sales
Selling, general and administrative
Interest, net
Restructuring and other exit costs

Total Costs and Expenses

Earnings before Taxes and Earnings from Joint Ventures
Income Taxes
Earnings from Joint Ventures
Earnings before Cumulative Effect of Change in Accounting Principle
Cumulative Effect of Change in Accounting Principle
Net Earnings
Earnings per Share – Basic:

Earnings before cumulative effect of change in accounting principle
Cumulative effect of change in accounting principle

Earnings per Share – Basic

May 30, 2004

May 25, 2003

May 26, 2002

$11,070

$10,506

$7,949

6,584
2,443
508
26
9,561
1,509
528
74
1,055
–
$ 1,055

$ 2.82
–
$ 2.82

6,109
2,472
547
62
9,190
1,316
460
61
917
–
917

$

$ 2.49
–
$ 2.49

4,662
2,070
416
134
7,282
667
239
33
461
(3)
$ 458

$ 1.39
(.01)
$ 1.38

Average Number of Common Shares

375

369

331

Earnings per Share – Diluted:

Earnings before cumulative effect of change in accounting principle
Cumulative effect of change in accounting principle

Earnings per Share – Diluted

$ 2.75
–
$ 2.75

$ 2.43
–
$ 2.43

$ 1.35
(.01)
$ 1.34

Average Number of Common Shares – Assuming Dilution

384

378

342

See accompanying notes to consolidated financial statements.

21

GENERAL MILLS, INC.
CONSOLIDATED BALANCE SHEETS
In Millions

ASSETS
Current Assets:

Cash and cash equivalents
Receivables, less allowance for doubtful accounts of $19 in 2004 and $28 in 2003
Inventories
Prepaid expenses and other current assets
Deferred income taxes
Total Current Assets

Land, Buildings and Equipment at cost, net
Goodwill
Other Intangible Assets
Other Assets
Total Assets

LIABILITIES AND EQUITY
Current Liabilities:
Accounts payable
Current portion of long-term debt
Notes payable
Other current liabilities

Total Current Liabilities

Long-term Debt
Deferred Income Taxes
Other Liabilities

Total Liabilities

Minority Interests

Stockholders’ Equity:

Cumulative preference stock, none issued
Common stock, 502 shares issued
Retained earnings
Less common stock in treasury, at cost, shares of 123 in 2004 and 132 in 2003
Unearned compensation
Accumulated other comprehensive income

Total Stockholders’ Equity

Total Liabilities and Equity

See accompanying notes to consolidated financial statements.

22

May 30, 2004

May 25, 2003

$

751
1,010
1,063
222
169
3,215

3,111
6,684
3,641
1,797
$18,448

$ 1,145
233
583
796
2,757

7,410
1,773
961
12,901

$

703
980
1,082
184
230
3,179

2,980
6,650
3,622
1,796
$18,227

$ 1,303
105
1,236
800
3,444

7,516
1,661
1,131
13,752

299

300

–
5,680
3,722
(3,921)
(89)
(144)
5,248

–
5,684
3,079
(4,203)
(43)
(342)
4,175

$18,448

$18,227

GENERAL MILLS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
In Millions

Fiscal Year Ended
Cash Flows – Operating Activities:

Net earnings
Adjustments to reconcile net earnings to cash flow:

Depreciation and amortization
Deferred income taxes
Changes in current assets and liabilities, excluding effects from

businesses acquired

Tax benefit on exercised options
Cumulative effect of change in accounting principle
Pension and other postretirement activity
Restructuring and other exit costs
Other, net

Cash provided by continuing operations
Cash used by discontinued operations

Net Cash Provided by Operating Activities

Cash Flows – Investment Activities:

Purchases of land, buildings and equipment
Investments in businesses, intangibles and affiliates, net of

investment returns and dividends

Purchases of marketable securities
Proceeds from sale of marketable securities
Proceeds from disposal of land, buildings

and equipment

Proceeds from disposition of businesses
Other, net

Net Cash Used by Investment Activities

Cash Flows – Financing Activities:

Change in notes payable
Issuance of long-term debt
Payment of long-term debt
Proceeds from minority interest investors
Common stock issued
Purchases of common stock for treasury
Dividends paid
Other, net

Net Cash (Used) Provided by Financing Activities

Increase (Decrease) in Cash and Cash Equivalents
Cash and Cash Equivalents – Beginning of Year
Cash and Cash Equivalents – End of Year

Cash Flow from Changes in Current Assets and Liabilities,

Excluding Effects from Businesses Acquired:
Receivables
Inventories
Prepaid expenses and other current assets
Accounts payable
Other current liabilities

May 30, 2004

May 25, 2003

May 26, 2002

$ 1,055

$

917

$

458

399
109

(186)
63
–
(21)
26
16
1,461
–
1,461

(628)

(2)
(7)
129

36
–
2
(470)

(1,023)
576
(248)
–
192
(24)
(413)
(3)
(943)
48
703
751

$

$

(22)
24
(15)
(167)
(6)

365
27

246
21
–
(56)
62
49
1,631
–
1,631

(711)

(261)
(63)
57

14
–
(54)
(1,018)

(2,330)
2,048
(334)
148
96
(29)
(406)
(78)
(885)
(272)
975
703

$

$

31
(20)
(28)
67
196

296
93

37
46
3
(105)
134
(46)
916
(3)
913

(506)

(3,688)
(46)
70

21
939
(61)
(3,271)

2,688
3,485
(427)
150
139
(2,436)
(358)
28
3,269
911
64
975

$

$

265
(12)
12
(90)
(138)

Changes in Current Assets and Liabilities

$ (186)

$

246

$

37

See accompanying notes to consolidated financial statements.

23

GENERAL MILLS, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
In Millions, Except Per Share Data

Balance at May 27, 2001
Comprehensive Income:

Net earnings
Other comprehensive income, net of tax:
Cumulative effect of adopting SFAS

No. 133

Net change on hedge derivatives
Net change on securities
Foreign currency translation
Minimum pension liability adjustment

Other comprehensive income

Total comprehensive income
Cash dividends declared ($1.10 per share),

net of income taxes of $1
Shares issued for acquisition
Shares repurchased from Diageo
Stock compensation plans (includes income

tax benefits of $53)

Shares purchased
Put and call option premiums/settlements, net
Unearned compensation related to

restricted stock awards

Earned compensation and other
Balance at May 26, 2002
Comprehensive Income:

Net earnings
Other comprehensive income, net of tax:

Net change on hedge derivatives
Net change on securities
Foreign currency translation
Minimum pension liability adjustment

Other comprehensive income

Total comprehensive income
Cash dividends declared ($1.10 per share),

net of income taxes of less than $1

Stock compensation plans (includes income

tax benefits of $21)

Shares purchased
Put and call option premiums/settlements, net
Unearned compensation related to

restricted stock awards

Earned compensation and other
Balance at May 25, 2003
Comprehensive Income:

Net earnings
Other comprehensive income, net of tax:

Net change on hedge derivatives
Net change on securities
Foreign currency translation
Minimum pension liability adjustment

Other comprehensive income

Total comprehensive income
Cash dividends declared ($1.10 per share),

net of income taxes of less than $1

Stock compensation plans (includes income

tax benefits of $5)

Shares purchased
Unearned compensation related to

restricted stock awards

Earned compensation and other
Balance at May 30, 2004

$.10 Par Value Common Stock
(One Billion Shares Authorized)
Issued

Treasury

Shares
408

Amount
$ 745

Shares
(123)

Amount
$ (3,014)

Accumulated
Other
Compre-
hensive
Income

Unearned
Compen-
sation

$ (54)

$ (93)

Retained
Earnings
$ 2,468

458

(158)
(114)
(11)
(4)
4
(283)

$(376)

(4)
(5)
98
(55)
34

(358)

94

4,902

–

–

46

40

40
(55)

6
(3)
–

992
(2,318)

176
(119)
(9)

502

$5,733

(135)

$(4,292)

$2,568

(29)
26
$(57)

917

(406)

–

–

25

(74)

4
(1)
–

118
(29)
–

Total
$

52

458

(158)
(114)
(11)
(4)
4
(283)
175

(358)
5,894
(2,318)

222
(119)
31

(29)
26
$ 3,576

917

(4)
(5)
98
(55)
34
951

(406)

143
(29)
(74)

502

$5,684

(132)

$(4,203)

$3,079

(11)
25
$(43)

(11)
25
$ 4,175

$(342)

1,055

(412)

101
(10)
75
32
198

1,055

101
(10)
75
32
198
1,253

(412)

302
(24)

–

(4)

10
(1)

306
(24)

502

$5,680

(123)

$(3,921)

$3,722

(77)
31
$(89)

(77)
31
$ 5,248

$(144)

See accompanying notes to consolidated financial statements.

24

GENERAL MILLS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Preparing our consolidated financial statements in
conformity with accounting principles generally accepted
in the United States requires us to make estimates and
assumptions that affect reported amounts of assets, liabili-
ties, disclosures of contingent assets and liabilities at the
date of the financial statements, and the reported amounts
of revenues and expenses during the reporting period.
Actual results could differ from our estimates.

(A) PRINCIPLES OF CONSOLIDATION – Our
consolidated financial statements include parent company
operations and majority-owned subsidiaries as well as
General Mills’ investment in and share of net earnings or
losses of 20- to 50-percent-owned companies, which are
recorded on an equity basis.

Our fiscal year ends on the last Sunday in May. Fiscal year
2004 consisted of 53 weeks, and fiscal 2003 and 2002 each
consisted of 52 weeks. Our wholly owned international
operations, with the exception of Canada and our export
operations, are reported for the 12 calendar months ended
April 30. The results of the acquired Pillsbury operations
are reflected from November 1, 2001.

(B) LAND, BUILDINGS, EQUIPMENT AND
DEPRECIATION – Buildings and equipment are
depreciated over estimated useful lives, primarily using the
straight-line method. Buildings are usually depreciated over
40 to 50 years, and equipment is depreciated over three to
15 years. Depreciation charges for fiscal 2004, 2003 and
2002 were $376 million, $347 million and $283 million,
respectively. Accelerated depreciation methods generally are
used for income tax purposes. When an item is sold or
retired, the accounts are relieved of its cost and related
accumulated depreciation; the resulting gains and losses, if
any, are recognized.

INVENTORIES – Inventories are valued at the lower

(C)
of cost or market. We generally use the LIFO method of
valuing inventory because we believe that it is a better
match with current revenues. However, FIFO is used for
most foreign operations, where LIFO is not recognized for
statutory purposes.

INTANGIBLE ASSETS – Goodwill represents the

(D)
difference between the purchase prices of acquired compa-
nies and the related fair values of net assets acquired and
accounted for by the purchase method of accounting. On
May 28, 2001, we adopted Statement of Financial
Accounting Standards (SFAS) No. 142, “Goodwill and
Intangible Assets.” This Statement eliminated the amortiza-
tion of goodwill and intangibles with indefinite lives,
primarily acquired brand intangibles, and instead requires
that they be tested annually for impairment. See Note One

(O) for the effects of this adoption. We capitalize the costs
of software internally developed or externally purchased for
internal use. The costs of patents, copyrights and other
amortizable intangible assets are amortized evenly over
their estimated useful lives.

(E) RECOVERABILITY OF LONG-LIVED ASSETS –
We review long-lived assets, including identifiable intangi-
bles and goodwill, for impairment when events or changes
in circumstances indicate that the carrying amount of an
asset may not be recoverable. An asset is deemed impaired
and written down to its fair value if estimated related future
cash flows are less than its carrying amount.

(F) FOREIGN CURRENCY TRANSLATION – For most
of our foreign operations, local currencies are considered the
functional currency. Assets and liabilities are translated
using exchange rates in effect at the balance sheet date.
Results of operations are translated using the average
exchange rates during the period. Translation effects are
classified within Accumulated Other Comprehensive
Income in Stockholders’ Equity.

(G) FINANCIAL INSTRUMENTS – See Note One
(O) for a description of our adoption of SFAS No. 133,
“Accounting for Derivative Instruments and Hedging
Activities.” We use interest rate swaps, currency swaps, and
forward and option contracts to manage risks generally
associated with foreign exchange rate, interest rate and
commodity market volatility. All hedging instruments are
designated and effective as hedges. If the underlying hedged
transaction ceases to exist or if the hedge becomes ineffec-
tive, all changes in fair value of the related derivatives that
have not been settled are recognized in current earnings.
Instruments that do not qualify for hedge accounting are
marked to market with changes recognized in current earn-
ings. We do not hold or issue derivative financial
instruments for trading purposes and we are not a party to
leveraged derivatives. See Note Seven for additional infor-
mation related to our financial instruments.

(H) REVENUE RECOGNITION – We recognize sales
upon shipment to our customers. Reported sales are net of
certain coupon and trade promotion costs. Coupons are
expensed when distributed based on estimated redemptions.
Trade promotions are expensed based on estimated
participation and performance levels for offered programs.
We generally do not allow a right of return. However, on a
limited case-by-case basis with prior approval, we may allow
customers to return product in saleable condition for
redistribution to other customers or outlets. These returns
are recorded as reductions of net sales in the period of
the return.

(I) SHIPPING AND HANDLING – Shipping and
handling costs associated with internal movements of

25

inventories are recorded as cost of sales and recognized
when the related finished product is shipped to the
customer. Shipping costs associated with the distribution of
finished product to our customers are recorded as selling,
general and administrative expense and are recognized when
the related finished product is shipped to the customer. The
amount recorded in selling, general and administrative
expense was $352 million, $345 million and $243 million
in fiscal 2004, 2003 and 2002, respectively.

(J) RESEARCH AND DEVELOPMENT – All expendi-
tures for research and development are charged against
earnings in the year incurred. The charges for fiscal 2004,
2003 and 2002 were $158 million, $149 million and $131
million, respectively.

(K) ADVERTISING COSTS – Advertising expenses
(including production and communication costs) for fiscal
2004, 2003 and 2002 were $512 million, $519 million
and $489 million, respectively. Prepaid advertising costs
(including syndication properties) of $25 million and
$31 million were reported as assets at May 30, 2004,
and May 25, 2003, respectively. We expense the production
costs of advertising the first time that the advertising
takes place.

(L) STOCK-BASED COMPENSATION – We use the
intrinsic value method for measuring the cost of compensa-
tion paid in Company common stock. This method defines
our cost as the excess of the stock’s market value at the
time of the grant over the amount that the employee is
required to pay. Our stock option plans require that the
employee’s payment (i.e., exercise price) be the market
value as of the grant date. The following table illustrates the
pro forma effect on net earnings and earnings per share if
the company had applied the fair value recognition provi-
sions of SFAS No. 123, “Accounting for Stock-Based
Compensation,” to stock-based employee compensation.

26

In Millions, Except Per Share Data,

Fiscal Year

2004

2003

2002

Net earnings, as reported

$1,055

$ 917

$ 458

Add: Stock-based employee
compensation expense
included in reported net
earnings, net of related tax
effects

Deduct: Total stock-based
employee compensation
expense determined under
fair value based method for
all awards, net of related tax
effects

Pro forma net earnings
Earnings per share:

Basic – as reported
Basic – pro forma

Diluted – as reported
Diluted – pro forma

17

13

10

(67)
$1,005

(68)
$ 862

(84)
$ 384

$ 2.82
$ 2.68

$ 2.75
$ 2.62

$2.49
$2.34

$2.43
$2.29

$1.38
$1.16

$1.34
$1.13

The weighted average fair values at grant date of the
options granted in fiscal 2004, 2003 and 2002 were esti-
mated as $8.54, $8.24 and $11.77, respectively, using the
Black-Scholes option-pricing model with the following
weighted average assumptions:

Fiscal Year

Risk-free interest rate
Expected life
Expected volatility
Expected dividend

growth rate

2004

2003

2002

3.9%
7 years
21%

3.8%
7 years
21%

5.1%
7 years
20%

10%

9%

8%

The Black-Scholes model requires the input of certain key
assumptions, does not give effect to restrictions that are
placed on employee stock options, and therefore may not
provide a reliable measure of fair value.

(M) EARNINGS PER SHARE – Basic Earnings per
Share (EPS) is computed by dividing net earnings by the
weighted average number of common shares outstanding.
Diluted EPS includes the effect of all dilutive potential
common shares (primarily related to outstanding in-the-
money stock options).

(N) CASH AND CASH EQUIVALENTS – We consider
all investments purchased with an original maturity of three
months or less to be cash equivalents. Cash and cash equiv-
alents totaling $117 million and $211 million at May 30,
2004 and May 25, 2003, respectively, are designated as
collateral for certain derivative liabilities.

(O) NEW ACCOUNTING STANDARDS – On the first
day of fiscal 2002, we adopted Statement of Financial
Accounting Standards (SFAS) No. 133, “Accounting for
Derivative Instruments and Hedging Activities,” which
requires all derivatives to be recorded at fair value on the
balance sheet and establishes new accounting rules for
hedging. We recorded the cumulative effect of adopting this
accounting change in fiscal 2002, as follows:

In Millions, Except Per Share Data

Pretax
Income tax effects

Total

Effect on Diluted Earnings Per

Share

Included In
Earnings

$ (5)
2
$ (3)

$(.01)

Included in
Accumulated
Other
Comprehensive
Income

$(251)
93
$(158)

This cumulative effect was primarily associated with the
impact of lower interest rates on the fair-value calculation
for delayed-starting interest rate swaps we entered into in
anticipation of our financing requirements. Refer to Note
Seven and Note Ten for more information.

On the first day of fiscal 2002, we also adopted SFAS
No. 141, “Business Combinations,” which requires use
of the purchase method of accounting for all business
combinations initiated after June 30, 2001.

The third Statement we adopted at the start of fiscal 2002
was SFAS No. 142, “Goodwill and Intangible Assets.” This
Statement eliminates the amortization of goodwill and
instead requires that goodwill be tested annually for impair-
ment. Transitional impairment tests of our goodwill did not
require adjustment to any of our goodwill carrying values.

In the fourth quarter of fiscal 2002, we adopted the
Financial Accounting Standards Board’s Emerging
Issues Task Force (EITF) Issue 01-09, “Accounting for
Consideration Given by a Vendor to a Customer or a
Reseller of the Vendor’s Products,” which requires recording
certain coupon and trade promotion expenses as reductions
of revenues. Since adopting this requirement resulted only
in the reclassification of certain expenses from selling,
general and administrative expense to a reduction of net
sales, it did not affect our financial position or net earnings.

Effective the first quarter of fiscal 2003, we adopted SFAS
No. 144, “Accounting for the Impairment or Disposal of
Long-Lived Assets.” The adoption of SFAS No. 144 did not
have a material impact on the Company’s consolidated
financial statements.

“Guarantor’s Accounting and Disclosure Requirements for
Guarantees of Indebtedness of Others.” FIN 45 elaborates
on the disclosure requirements of guarantees, as well as
requiring the recording of certain guarantees issued or modi-
fied after December 31, 2002. The adoption of FIN 45 did
not require any material change in our guarantee disclosures
(see Note Seventeen).

In July 2002, the FASB issued SFAS No. 146, “Accounting
for Costs Associated with Exit or Disposal Activities.” SFAS
No. 146 requires companies to recognize costs associated
with exit or disposal activities when they are incurred rather
than at the date of a commitment to an exit or disposal
plan. The adoption of this Standard affected the timing
of the recognition of exit or disposal costs for disposal
activities initiated after December 31, 2002.

In December 2002, the FASB issued SFAS No. 148,
“Accounting for Stock-Based Compensation – Transition
and Disclosure.” SFAS No. 148 provides companies with
alternative methods of transition to the fair value based
method of accounting for stock-based employee compensa-
tion. We have not elected the fair value based method of
accounting. SFAS No. 148 also amends the disclosure about
the effects on reported net income of an entity’s accounting
policy decisions with respect to stock-based employee
compensation, as reflected in Note One (L) to the consoli-
dated financial statements.

In May 2003, the FASB issued SFAS No. 150, “Accounting
for Certain Financial Instruments with Characteristics of
both Liabilities and Equity.” SFAS No. 150 establishes stan-
dards for how an issuer classifies and measures certain
financial instruments with characteristics of both liabilities
and equity. SFAS No. 150 requires that an issuer classify a
financial instrument that is within its scope as a liability, or
as an asset in some circumstances. SFAS No. 150 was effec-
tive for financial instruments entered into or modified after
May 31, 2003, and otherwise was effective at the beginning
of the first interim period beginning after June 15, 2003.
SFAS No. 150 was implemented in our second quarter of
fiscal 2004 and did not have an effect on our consolidated
financial statements.

In December 2003, the FASB issued FASB Interpretation
No. 46, “Consolidation of Variable Interest Entities,” (FIN
46). FIN 46 requires that interests in variable interest
entities that are considered to be special purpose entities be
included in the financial statements for the year ended
May 30, 2004. FIN 46 was implemented in our fourth
quarter of fiscal 2004 and did not have a material effect on
our consolidated financial statements.

In November 2002, the Financial Accounting Standards
Board (FASB) issued FASB Interpretation No. 45 (FIN 45),

In December 2003, the FASB revised SFAS No. 132,
“Employers’ Disclosures about Pensions and Other

27

Postretirement Benefits.” The revision to SFAS No. 132
requires additional disclosures for pension and other
postretirement benefits plans, which are presented in
Note Fourteen − Retirement And Other Postretirement
Benefit Plans.

The Medicare Prescription Drug Improvement and Modern-
ization Act of 2003 (Act) was signed into law on
December 8, 2003. The Act introduced a federal subsidy to
sponsors of retiree health care benefit plans that provide a
prescription drug benefit that is at least actuarially equiva-
lent to Medicare. Financial Accounting Standards Board
Staff Position 106-2 (FSP 106-2) provides accounting
guidance related to the Act. We adopted FSP 106-2 at the
beginning of our fourth quarter of fiscal 2004 and it did not
have a material effect on our consolidated financial state-
ments. See Note Fourteen – Retirement and Other
Postretirement Benefit Plans.

2. ACQUISITIONS

On October 31, 2001, we acquired the worldwide Pillsbury
operations from Diageo plc (Diageo). Pillsbury, based in
Minneapolis, Minnesota, built a portfolio of leading food
brands, such as Pillsbury refrigerated dough, Green Giant,
Old El Paso, Progresso and Totino’s. Pillsbury had sales of
$6.1 billion (before EITF Issue 01-09 reclassification) in
its fiscal year ended June 30, 2001, including businesses
subsequently divested.

The transaction was accounted for as a purchase. Under
terms of the agreement between General Mills and Diageo,
we acquired Pillsbury in a stock and cash transaction.
Consideration to Diageo included 134 million General Mills
common shares. Under a stockholders’ agreement, Diageo
had a put option to sell directly to us 55 million shares of
General Mills common stock at a price of $42.14 per share,
which Diageo exercised on November 1, 2001. Therefore,
those 55 million shares were valued at a total of $2,318
million. The 79 million shares of General Mills common
stock retained by Diageo were valued at $3,576 million
based on the three-day average trading price prior to the
closing of $45.27 per share. Therefore, the total stock
consideration was $5,894 million. The cash paid to Diageo
and assumed debt of Pillsbury on October 31, 2001 totaled
$3,830 million. Under terms of the agreement, Diageo held
contingent value rights that required payment to Diageo on
April 30, 2003, of $273 million based on the average price
of General Mills stock of $45.55 per share for the 20
trading days prior to that date and the 79 million shares
Diageo held. As a result, the total acquisition consideration
(exclusive of direct acquisition costs) was $9,997 million.

In order to obtain regulatory clearance for the acquisition of
Pillsbury, we arranged to divest certain dessert and specialty

28

products businesses on November 13, 2001, for $316
million. On December 26, 2001, Nestlé USA exercised its
right to buy the 50 percent stake that it did not already
own in Ice Cream Partners USA LLC, a joint venture, for
$641 million. Net proceeds from these transactions were
used to reduce our debt level.

The stockholders’ agreement between General Mills and
Diageo, as amended, includes a standstill provision, under
which Diageo is precluded from buying additional shares in
General Mills for a 20-year period following the close of the
transaction, or for three years following the date on which
Diageo owns less than 5 percent of General Mills’
outstanding shares, whichever is earlier. The agreement also
generally requires pass-through voting by Diageo, so its
shares will be voted in the same proportion as the other
General Mills shares are voted.

The allocation of the purchase price was completed in
fiscal 2003. Intangible assets included in the final allocation
of the purchase price were acquired brands totaling
$3.5 billion and goodwill of $5.8 billion. Deferred income
taxes of $1.3 billion, associated with the brand intangibles,
were also recorded.

Presented below is a condensed balance sheet disclosing the
final purchase price allocation with the amounts assigned to
major asset and liability captions of the acquired Pillsbury
business at the date of acquisition (in millions):

Current Assets
Land, Buildings and Equipment
Investments and Assets to be Sold
Other Noncurrent Assets
Brand Intangibles
Goodwill

Total Assets
Current Liabilities
Deferred Income Taxes
Other Noncurrent Liabilities

Total Liabilities

Purchase Consideration

$ 1,245
1,002
1,006
263
3,516
5,836
12,868
(1,328)
(1,087)
(456)
(2,871)
$ 9,997

3. RESTRUCTURING AND OTHER EXIT COSTS

In fiscal 2004, we recorded restructuring and other exit
costs of $26 million pursuant to approved plans. In the
Netherlands, $6 million was related primarily to a severance
charge for 142 employees being terminated as a result
of a plant closure. Approximately $2 million was related
primarily to a plant closure in Brazil. Of this amount,
approximately $1 million was related to a severance charge
for 201 employees. Approximately $3 million was for the
closure of our tomato canning facility in Atwater, California.

This charge includes severance costs of approximately
$1 million for 47 employees. We recorded an additional
$7 million charge, related primarily to adjustments of costs
associated with previously announced closures of manufac-
turing facilities. In addition, we recorded a severance charge
of $8 million for 132 employees, related primarily to
actions in our Bakeries and Foodservice organization. The
above charges include the write-down of $3 million of
assets. The carrying value of the assets written down was
$3 million.

In fiscal 2003, we recorded restructuring and other exit
costs totaling $62 million pursuant to approved plans
related to the acquisition of Pillsbury. These costs consisted
of $41 million of charges associated with the closure of our
St. Charles, Illinois plant, $13 million of expense relating to
exiting production at former Pillsbury facilities being closed,
and $8 million for flour mill, grain and other
restructuring/closing charges. These fiscal 2003 costs
include severance related to 264 St. Charles plant
employees and the write-down of $31 million of production
assets, primarily the St. Charles facility. The carrying value
of the assets written down was $36 million.

In fiscal 2002, we recorded restructuring and other exit
costs totaling $134 million pursuant to approved plans,
related primarily to the acquisition of Pillsbury. These costs
consisted of $87 million for severance and asset write-down
costs related to the reconfiguration of cereal production to
obtain regulatory clearance for the acquisition of Pillsbury,
$38 million for severance costs related to sales organization
and headquarters department realignment, and $9 million
for two flour mill restructuring/closing charges. The cereal
reconfiguration charges were necessitated by the sale of our
Toledo, Ohio plant as required to obtain regulatory clear-
ance for the acquisition of Pillsbury. The severance costs
related to 1,078 employees. These employees included all
levels and a variety of areas within the Company, including
management, supervisory, technical and production
personnel. The restructuring and other exit costs also
included the write-down of $52 million of cereal production
assets and $6 million of flour production assets. The
carrying value of these assets was $58 million, net of
amounts transferred to other facilities.

The analysis of our restructuring and other exit costs
activity is as follows:

In Millions
Manufacturing/Distribution Streamlining

Severance

Asset
Write-down

Pension and
Postretirement
Curtailment Cost

Other

Total

Reserve balance at May 27, 2001

Utilized in 2002

Reserve balance at May 26, 2002

Utilized and reclassified in 2003

Reserve balance at May 25, 2003

Squeezit Business Exit

Reserve balance at May 27, 2001
2002 Charges, net of credits
Utilized in 2002

Reserve balance at May 26, 2002

Cereal Reconfiguration

2002 Charges
Utilized in 2002

Reserve balance at May 26, 2002

2003 Charges
Utilized in 2003

Reserve balance at May 25, 2003

2004 Charges
Utilized in 2004

Reserve balance at May 30, 2004

$ 1
–
1
(1)
$ –

$ –
4
(4)
$ –

$ 24
(3)
21
2
(22)
1
1
(2)
$ –

$ –
(2)
(2)
2
$ –

$ 4
(4)
–
$ –

$ 52
(5)
47
2
(49)
–
–
–
$ –

$ –
–
–
–
$ –

$ –
–
–
$ –

$ 11
(11)
–
–
–
–
–
–
$ –

$ 4
(2)
2
(2)
$ –

$ –
–
–
$ –

$ –
–
–
–
–
–
–
–
$ –

$ 5
(4)
1
(1)
$ –

$ 4
–
(4)
$ –

$ 87
(19)
68
4
(71)
1
1
(2)
$ –

29

In Millions

Flour Mill Consolidation

2002 Charges
Utilized in 2002

Reserve balance at May 26, 2002

2003 Charges
Utilized and reclassified in 2003

Reserve balance at May 25, 2003

Sales, Bakeries and Foodservice, and

Headquarters Severance

2002 Charges
Utilized in 2002

Reserve balance at May 26, 2002

2003 Charges
Utilized in 2003

Reserve balance at May 25, 2003

2004 Charges
Utilized in 2004

Reserve balance at May 30, 2004

St. Charles Shutdown

2003 Charges
Utilized and reclassified in 2003

Reserve balance at May 25, 2003

2004 Charges
Utilized in 2004

Reserve balance at May 30, 2004

International Restructurings

2004 Charges
Utilized in 2004

Reserve balance at May 30, 2004

Other Restructurings

2003 Charges
Utilized in 2003

Reserve balance at May 25, 2003

2004 Charges
Utilized and reclassified in 2004

Reserve balance at May 30, 2004

Consolidated

Reserve balance at May 27, 2001
2002 Charges, net of credits
Utilized in 2002

Reserve balance at May 26, 2002

2003 Charges
Utilized and reclassified in 2003

Reserve balance at May 25, 2003

2004 Charges
Utilized and reclassified in 2004

Reserve balance at May 30, 2004

30

Severance

Asset
Write-down

Pension and
Postretirement
Curtailment Cost

Other

Total

$ 2
–
2
–
(2)
$ –

$ 38
(8)
30
2
(25)
7
7
(6)
$ 8

$ 5
(4)
1
–
(1)
$ –

$ 7
(2)
$ 5

$ 1
–
1
1
(2)
$ –

$ 1
68
(15)
54
10
(54)
10
16
(13)
$ 13

$ 6
–
6
–
(6)
$ –

$ –
–
–
–
–
–
–
–
$ –

$ 27
(13)
14
1
(15)
$ –

$ 1
–
$ 1

$ 2
–
2
2
(3)
$ 1

$ 4
54
(7)
51
31
(66)
16
4
(18)
$ 2

$ –
–
–
–
–
$ –

$ –
–
–
–
–
–
–
–
$ –

$ 5
(5)
–
–
–
$ –

$ –
–
$ –

$ –
–
–
–
–
$ –

$ –
11
(11)
–
5
(5)
–
–
–
$ –

$ 1
(1)
–
1
(1)
$ –

$ –
–
–
–
–
–
1
–
$ 1

$ 4
(4)
–
–
–
$ –

$ –
–
$ –

$11
–
11
5
(9)
$ 7

$ 4
1
(3)
2
16
(7)
11
6
(9)
$ 8

$

$

9
(1)
8
1
(9)
–

$ 38
(8)
30
2
(25)
7
8
(6)
9

$

$ 41
(26)
15
1
(16)
–

$

$

$

8
(2)
6

$ 14
–
14
8
(14)
8

$

$

9
134
(36)
107
62
(132)
37
26
(40)
$ 23

Combined Financial Information – Joint Ventures
100 Percent Basis

In Millions, Fiscal Year

Net Sales
Gross Profit
Earnings before Taxes
Earnings after Taxes

2004

2003

2002

$2,625
1,180
205
153

$2,159
952
178
125

$1,693
755
94
78

In Millions, Fiscal Year Ended

2004

2003

Current Assets
Noncurrent Assets
Current Liabilities
Noncurrent Liabilities

$ 852
972
865
14

$ 681
868
679
9

Our proportionate share of joint venture net sales was
$1,212 million, $997 million and $777 million for fiscal
2004, 2003 and 2002, respectively.

4.

INVESTMENTS IN JOINT VENTURES

We have a 50 percent equity interest in Cereal Partners
Worldwide (CPW), a joint venture with Nestlé that manu-
factures and markets ready-to-eat cereals outside the United
States and Canada. We have a 40.5 percent equity interest
in Snack Ventures Europe (SVE), a joint venture with
PepsiCo that manufactures and markets snack foods in
continental Europe. We have a 50 percent equity interest in
8th Continent, LLC, a domestic joint venture with DuPont
to develop and market soy foods and beverages. As a result
of the Pillsbury acquisition, we have 50 percent interests in
the following joint ventures for the manufacture, distribu-
tion and marketing of Häagen-Dazs frozen ice cream
products and novelties: Häagen-Dazs Japan K.K., Häagen-
Dazs Korea Company Limited, Häagen-Dazs Distributors
(Thailand) Company Limited, and Häagen-Dazs Marketing
& Distribution (Philippines) Inc. We also have a 50 percent
interest in Seretram, a joint venture with Co-op de Pau for
the production of Green Giant canned corn in France.

The joint ventures are reflected in our consolidated finan-
cial statements on an equity accounting basis. We record
our share of the earnings or losses of these joint ventures.
We also receive royalty income from certain joint ventures,
incur various expenses (primarily research and develop-
ment) and record the tax impact of certain joint venture
operations that are structured as partnerships.

Our cumulative investment in these joint ventures
(including our share of earnings and losses) was
$434 million, $372 million and $326 million at the end
of fiscal 2004, 2003 and 2002, respectively. We made
aggregate investments in the joint ventures of $31 million,
$17 million and $38 million in fiscal 2004, 2003 and 2002,
respectively. We received aggregate dividends from the joint
ventures of $60 million, $95 million and $17 million in
fiscal 2004, 2003 and 2002, respectively.

Summary combined financial information for the joint
ventures on a 100 percent basis follows. Since we record
our share of CPW results on a two-month lag, CPW
information is included as of and for the 12 months ended
March 31. The Häagen-Dazs and Seretram joint ventures
are reported as of and for the 12 months ended April 30,
2004 and April 30, 2003, and for the six months ended
April 30, 2002. The SVE and 8th Continent information is
consistent with our May year-end.

31

5. BALANCE SHEET INFORMATION

The components of certain balance sheet accounts are as follows:

In Millions

Land, Buildings and Equipment:

Land
Buildings
Equipment
Construction in progress

Total land, buildings and equipment

Less accumulated depreciation

Net land, buildings and equipment

Goodwill:

Total goodwill
Less accumulated amortization

Goodwill

Other Intangible Assets:

Intangible assets not subject to amortization

Brands
Pension intangible
Intangible assets not subject to amortization

Intangible assets subject to amortization, primarily capitalized software
Less accumulated amortization

Intangible assets subject to amortization
Total other intangible assets

Other Assets:

Prepaid pension
Marketable securities, at market
Investments in and advances to affiliates
Miscellaneous

Total other assets

Other Current Liabilities:

Accrued payroll
Accrued interest
Accrued taxes
Miscellaneous

Total other current liabilities

32

May 30, 2004

May 25, 2003

$

53
1,290
3,419
557
5,319
(2,208)
$ 3,111

$ 6,770
(86)
$ 6,684

$ 3,516
6
3,522
197
(78)
119
$ 3,641

$

$ 1,148
30
422
197
$ 1,797

$

$

230
186
249
131
796

$

55
1,180
3,005
689
4,929
(1,949)
$ 2,980

$ 6,736
(86)
$ 6,650

$ 3,516
7
3,523
154
(55)
99
$ 3,622

$

$ 1,084
160
362
190
$ 1,796

$

$

243
178
129
250
800

The changes in the carrying amount of goodwill for fiscal 2002, 2003 and 2004 are as follows:

In Millions

Balance at May 27, 2001
Pillsbury transaction
Balance at May 26, 2002

Activity including translation
Allocation to segments
Balance at May 25, 2003

Activity including translation

Balance at May 30, 2004

U.S. Retail

Bakeries and
Foodservice

International

Pillsbury
Unallocated
Excess
Purchase Price

$ 745
–
$ 745
–
4,279
$5,024
–
$5,024

$

$

59
–
59
–
1,146
$1,205
–
$1,205

$

$

–
–
–
10
411
$421
34
$455

$

–
7,669
$ 7,669
(1,833)
(5,836)
–
–
–

$

$

Total

$

804
7,669
$ 8,473
(1,823)
–
$ 6,650
34
$ 6,684

The Pillsbury acquisition valuation and purchase price
allocation was completed in fiscal 2003. The activity
during fiscal 2003 primarily reflects the allocation of the
purchase price to brand intangibles, net of tax, and the
contingent value rights payment to Diageo (see Note
Two, “Acquisitions”).

Intangible asset amortization expense was $23 million,
$18 million and $13 million for fiscal 2004, 2003 and
2002, respectively. Estimated amortization expense for the
next five fiscal years (in millions) is as follows: $23 in 2005,
$21 in 2006, $16 in 2007, $12 in 2008 and $12 in 2009.

As of May 30, 2004, a comparison of cost and market
values of our marketable securities (which are debt and
equity securities) was as follows:

Scheduled maturities of our marketable securities are as
follows:

Held to Maturity
Market
Value

Cost

Available for Sale
Market
Value

Cost

$–
–
–
–
2
$2

$–
–
–
–
2
$2

$26
3
5
14
4
$52

$26
3
5
14
6
$54

In Millions

Under one year

(current)

From 1 to 3 years
From 4 to 7 years
Over 7 years
Equity securities

Totals

6.

INVENTORIES

The components of inventories are as follows:

Market
Value

Gross
Gain

Gross
Loss

In Millions

In Millions

Held to maturity:
Debt securities
Equity securities

Total

Available for sale:
Debt securities
Equity securities

Total

Cost

$ –
2
$ 2

$48
4
$52

$ –
2
$ 2

$48
6
$54

$–
–
$–

$–
2
$2

$ –
–
$ –

$ –
–
$ –

As of May 30, 2004 and May 25, 2003, respectively,
$25 million and $53 million was designated as collateral for
certain derivative liabilities.

Realized gains from sales of marketable securities were
$20 million, $14 million and $15 million in fiscal 2004,
2003 and 2002, respectively. The aggregate unrealized gains
and losses on available-for-sale securities, net of tax effects,
are classified in Accumulated Other Comprehensive Income
within Stockholders’ Equity.

Raw materials, work in process and

supplies

Finished goods
Grain
Reserve for LIFO valuation method
Total Inventories

May 30,
2004

May 25,
2003

$ 234
793
77
(41)
$1,063

$ 221
818
70
(27)
$1,082

At May 30, 2004, and May 25, 2003, respectively,
inventories of $765 million and $767 million were valued
at LIFO. LIFO accounting decreased fiscal 2004 earnings by
$.02 per share and had a negligible impact on fiscal 2003
and 2002 earnings. Results of operations were not
materially affected by a liquidation of LIFO inventory.
The difference between replacement cost and the stated
LIFO inventory value is not materially different from the
reserve for LIFO valuation method.

33

7. FINANCIAL INSTRUMENTS AND RISK MANAGEMENT

The carrying amounts and fair values of our financial
instruments (based on market quotes and interest rates at
the balance sheet dates) were as follows:

In Millions

Assets:

Cash and cash
equivalents

Receivables
Marketable
securities

Liabilities:

May 30, 2004
Fair
Value

Carrying
Amount

May 25, 2003
Fair
Value

Carrying
Amount

$ 751 $ 751
1,010

1,010

$ 703 $ 703
980

980

56

56

160

160

Accounts payable
Debt

1,145
8,226

1,145
8,508

1,303
8,857

1,303
9,569

Derivatives relating to:

Debt
Commodities
Foreign currencies

(323)
4
2

(323)
4
2

(446)
4
(18)

(446)
4
(18)

The Company is exposed to certain market risks as a part of
its ongoing business operations and uses derivative financial
and commodity instruments, where appropriate, to manage
these risks. Derivatives are financial instruments whose
value is derived from one or more underlying financial
instruments. Examples of underlying instruments are
currencies, equities, commodities and interest rates. In
general, instruments used as hedges must be effective at
reducing the risk associated with the exposure being hedged,
and must be designated as a hedge at the inception of
the contract.

With the adoption of SFAS No. 133, “Accounting for
Derivative Instruments and Hedging Activities,” as of
May 28, 2001, we record the fair value of all outstanding
derivatives in receivables or other liabilities. Gains and
losses related to the ineffective portion of any hedge are
recorded in various costs and expenses, depending on the
nature of the derivative.

Each derivative transaction we enter into is designated at
inception as a hedge of risks associated with specific assets,
liabilities or future commitments, and is monitored to deter-
mine if it remains an effective hedge. Effectiveness is based
on changes in the derivative’s market value or cash flows
being highly correlated with changes in market value or
cash flows of the underlying hedged item. We do not enter
into or hold derivatives for trading or speculative purposes.
None of our derivative instruments is excluded from our
assessment of hedge effectiveness.

We use derivative instruments to reduce financial risk in
three areas: interest rates, foreign currency and commodi-

34

ties. The notional amounts of derivatives do not represent
actual amounts exchanged by the parties and, thus, are not
a measure of the Company’s exposure through its use of
derivatives. We enter into interest rate swap, foreign
exchange, and commodity swap agreements with a diversi-
fied group of highly rated counterparties. We enter into
commodity futures transactions through various regulated
exchanges. These transactions may expose the Company to
credit risk to the extent that the instruments have a positive
fair value, but we have not experienced any material losses
nor do we anticipate any losses. The Company does not
have a significant concentration of risk with any single
party or group of parties in any of its financial instruments.

Qualifying derivatives are reported as part of hedge arrange-
ments as follows:

CASH FLOW HEDGES – Gains and losses on these
instruments are recorded in Other Comprehensive Income
until the underlying transaction is recorded in earnings.
When the hedged item is realized, gains or losses are
reclassified from Accumulated Other Comprehensive
Income to the Consolidated Statements of Earnings on
the same line item as the underlying transaction risk. When
we issue fixed rate debt, the corresponding interest rate
swaps are dedesignated as hedges and the amount related to
those swaps within Accumulated Other Comprehensive
Income is reclassified into earnings over the life of the
interest rate swaps.

FOREIGN EXCHANGE TRANSACTION RISK – The
Company is exposed to fluctuations in foreign currency cash
flows related primarily to third-party purchases, intercom-
pany product shipments, and intercompany loans. Forward
contracts of generally less than 12 months duration are
used to hedge some of these risks. Effectiveness is assessed
based on changes in forward rates.

INTEREST RATE RISK – The Company is exposed to
interest rate volatility with regard to existing variable-rate
debt and planned future issuances of fixed-rate debt. The
Company uses interest rate swaps, including forward-
starting swaps, to reduce interest rate volatility, and to
achieve a desired proportion of variable vs. fixed-rate debt,
based on current and projected market conditions.

Variable-to-fixed interest rate swaps are accounted for as
cash flow hedges, with effectiveness assessed based on
either the hypothetical derivative method or changes in the
present value of interest payments on the underlying debt.
The amount of hedge ineffectiveness was less than
$1 million in fiscal 2004, 2003 and 2002.

PRICE RISK – The Company is exposed to price fluctua-
tions primarily as a result of anticipated purchases of
ingredient and packaging materials. The Company uses a

combination of long cash positions with suppliers,
exchange-traded futures and option contracts and over-the-
counter hedging mechanisms to reduce price fluctuations in
a desired percentage of forecasted purchases over a period of
generally less than one year. Commodity contracts are
accounted for as cash flow hedges, with effectiveness
assessed based on changes in futures prices. The amount of
hedge ineffectiveness was $1 million or less in fiscal 2004,
2003 and 2002. Losses of $2 million were reclassified into
earnings as a result of the discontinuance of commodity
cash flow hedges in fiscal 2003.

We use a grain merchandising operation to provide us
efficient access to and more informed knowledge of various
commodities markets. This operation uses futures and
options to hedge its net inventory position to minimize
market exposure. As of May 30, 2004, our grain merchan-
dising operation had futures and options contracts that
essentially hedged its net inventory position. None of the
contracts extended beyond May 2005. All futures contracts
and futures options are exchange-based instruments with
ready liquidity and determinable market values. Neither
results of operations nor the year-end positions of our grain
merchandising operation were material to the Company’s
overall results.

Unrealized losses from cash flow hedges recorded in Accu-
mulated Other Comprehensive Income as of May 30, 2004,
totaled $279 million, primarily related to interest rate
swaps we entered into in contemplation of future borrow-
ings and other financing requirements (primarily related to
the Pillsbury acquisition), which are being reclassified into
interest expense over the life of the interest rate hedge (see
Note Eight regarding swaps settled or neutralized). The esti-
mated net amount of the existing gains and losses in
Accumulated Other Comprehensive Income as of May 30,
2004 that is expected to be reclassified into earnings within
the next twelve months is $87 million pretax expense.

FAIR VALUE HEDGES – Fair value hedges involve
recognized assets, liabilities or firm commitments as the
hedged risks.

FOREIGN EXCHANGE TRANSLATION RISK – The
Company is exposed to fluctuations in the value of foreign
currency investments in subsidiaries and cash flows related
primarily to repatriation of these investments. Forward
contracts, generally less than 12 months duration, are used
to hedge some of these risks. Effectiveness is assessed based
on changes in forward rates. Effective gains and losses on
these instruments are recorded as a foreign currency transla-
tion adjustment in Other Comprehensive Income.

Our net balance sheet exposure consists of the net invest-
ment in foreign operations, translated using the exchange

rates in effect at the balance sheet date and amounted to
approximately $1,100 million at May 30, 2004 and approx-
imately $700 million May 25, 2003.

INTEREST RATE RISK – The Company currently uses
interest rate swaps to reduce volatility of funding costs
associated with certain debt issues and to achieve a desired
proportion of variable vs. fixed-rate debt, based on current
and projected market conditions.

Fixed-to-variable interest rate swaps are accounted for as
fair value hedges with effectiveness assessed based on
changes in the fair value of the underlying debt, using
incremental borrowing rates currently available on loans
with similar terms and maturities. Effective gains and losses
on these derivatives and the underlying hedged items are
recorded as interest expense.

The following table indicates the types of swaps used to
hedge various assets and liabilities, and their weighted
average interest rates. Average variable rates are based on
rates as of the end of the reporting period. The swap
contracts mature during time periods ranging from
2005 to 2014.

In Millions

Pay floating swaps –
notional amount
Average receive rate
Average pay rate

Pay fixed swaps –

notional amount
Average receive rate
Average pay rate

May 30, 2004

May 25, 2003

Asset

Liability

Asset

Liability

–
–
–

–
–
–

$5,071

4.2%
1.1%

$5,150

1.1%
6.4%

–
–
–

–
–
–

$4,609

4.4%
1.3%

$5,900

1.3%
6.3%

The interest rate differential on interest rate swaps used to
hedge existing assets and liabilities is recognized as an
adjustment of interest expense or income over the term of
the agreement.

35

8. DEBT

NOTES PAYABLE – The components of notes payable and
their respective weighted average interest rates at the end of
the periods were as follows:

In Millions

U.S. commercial paper
Canadian commercial paper
Euro commercial paper
Financial institutions
Amounts reclassified to long-term debt

Total Notes Payable

May 30, 2004

May 25, 2003

Notes Payable

Weighted Average
Interest Rate

Notes Payable

Weighted Average
Interest Rate

$ 441
159
499
234
(750)
$ 583

1.2%
2.1
2.1
6.7
–

$ 1,415
28
527
366
(1,100)
$ 1,236

1.4%
3.3
1.5
1.4
–

See Note Seven for a description of related interest-rate
derivative instruments.

To ensure availability of funds, we maintain bank credit
lines sufficient to cover our outstanding short-term borrow-
ings. As of May 30, 2004, we had $1.85 billion in
committed lines and $264 million in uncommitted lines.

In the third quarter of fiscal 2004, we entered into an
agreement for a new $750 million credit facility, expiring in
January 2009. That facility replaced a $1.1 billion, 364-day
facility, which expired January 22, 2004. The new credit
facility, along with our existing $1.1 billion multi-year
facility that expires January 2006, brings our total
committed back-up credit amount to $1.85 billion. These
revolving credit agreements provide us with the ability to
refinance short-term borrowings on a long-term basis;
accordingly, a portion of our notes payable has been
reclassified to long-term debt.

LONG-TERM DEBT – On August 11, 2003, we entered
into a $75 million five year term (callable after two years)
bank borrowing agreement. The floating rate coupon is one
month LIBOR plus 15 basis points and interest is payable
on a monthly basis. This borrowing did not utilize any of
our existing shelf registration.

On September 24, 2003, we sold $500 million of 25⁄8%
fixed-rate notes due October 24, 2006. Interest on these
notes is payable semiannually on April 24 and October 24,
beginning April 24, 2004. Concurrently, we entered into an
interest rate swap for $500 million notional amount where
we receive 25⁄8% fixed interest and pay LIBOR plus 11 basis
points. As of May 30, 2004, approximately $3.5 billion
remained available under our existing shelf registration
statement for future use.

On October 28, 2002, we completed a private placement of
zero coupon convertible debentures with a face value of
approximately $2.23 billion for gross proceeds of approxi-

36

mately $1.50 billion. The issue price of the debentures was
$671.65 for each $1,000 in face value, which represents a
yield to maturity of 2.00%. The debentures cannot be
called by General Mills for three years after issuance and
will mature in 20 years. Holders of the debentures can
require the Company to repurchase the notes on the third,
fifth, tenth and fifteenth anniversaries of the issuance. We
have the option to pay the repurchase price in cash or in
stock. The debentures are convertible into General Mills
common stock at a rate of 13.0259 shares for each $1,000
debenture. This results in an initial conversion price of
approximately $51.56 per share and represents a premium
of 25 percent over the closing sale price of $41.25 per share
on October 22, 2002. The conversion price will increase
with the accretion of the original issue discount on the
debentures. Generally, except upon the occurrence of speci-
fied events, holders of the debentures are not entitled to
exercise their conversion rights until the Company’s stock
price is greater than a specified percentage (beginning at
125 percent and declining by 0.25 percent each six months)
of the accreted conversion price per share.

On November 20, 2002, we sold $350 million of 37⁄8%
fixed-rate notes and $135 million of 3.901% fixed-rate
notes due November 30, 2007. Interest for these notes is
payable semiannually on May 30 and November 30,
beginning May 30, 2003.

In anticipation of the Pillsbury acquisition and other
financing needs, we entered into interest rate swap
contracts during fiscal 2001 and fiscal 2002 totaling
$7.1 billion to attempt to lock in our interest rate on
associated debt. In September 2001, $100 million of these
swaps expired. In connection with the $3.5 billion notes
offering in February 2002, we closed out $3.5 billion of
these swaps. A portion was settled for cash, and the
remainder was neutralized with offsetting swaps. The
notional amount of swaps settled for cash totaled
$1.1 billion and the net cash payment was $13 million. The

notional amount of the swaps that were neutralized with
offsetting swaps totaled $2.4 billion. During fiscal 2003, we
closed out $1.985 billion of swaps due to the $1.5 billion
convertible debentures offering in October 2002 and the
$485 million of notes offering in November 2002. All of
these swaps had been designated as cash flow hedges.
Therefore, the mark-to-market value for these swaps has
been recorded in Other Comprehensive Income. As of
May 30, 2004, the amount recorded in Accumulated Other
Comprehensive Income ($279 million) will be reclassified to
interest expense over the remaining lives of the swap
contracts (ranging from one to nine years).

A summary of our long-term debt is as follows:

In Millions

6% notes due 2012
51⁄8% notes due 2007
Zero coupon convertible debentures

yield 2.0%, $2,233 due 2022

37⁄8% notes due 2007
3.901% notes due 2007
Medium-term notes, 4.8% to 9.1%,

due 2004 to 2078

Core Notes, 2.75% to 5.20%, due

2006 to 2010

7.0% notes due Sept. 15, 2004
Zero coupon notes, yield 11.1%,

$261 due Aug. 15, 2013

Zero coupon notes, yield 11.7%, $54

due Aug. 15, 2004

8.2% ESOP loan guaranty, due

through June 30, 2007
2.625% notes due 2006
Bank term loan due 2008
Notes payable, reclassified
Other

Less amounts due within one year

Total Long-term Debt

May 30,
2004

$2,000
1,500

1,548
350
135

May 25,
2003

$2,000
1,500

1,517
350
135

437

7
150

97

53

591

72
150

87

47

11
500
75
750
30
7,643
(233)
$7,410

16
–
–
1,100
56
7,621
(105)
$7,516

See Note Seven for a description of related interest-rate
derivative instruments.

The Company has guaranteed the debt of the Employee
Stock Ownership Plan; therefore, the loan is reflected on
our consolidated balance sheets as long-term debt with a
related offset in Unearned Compensation in Stockholders’
Equity.

The sinking fund and principal payments due on long-term
debt are (in millions) $233, $58, $2,037, $551 and $172 in
fiscal 2005, 2006, 2007, 2008 and 2009, respectively. The

fiscal 2005 and 2006 amounts are exclusive of $1 million
and $3 million, respectively, of interest yet to be accreted
on zero coupon notes. The notes payable that are reclassi-
fied under our revolving credit agreement are not included
in these principal payments.

9. MINORITY INTERESTS

In April 2002, the Company and certain of its wholly
owned subsidiaries contributed assets with an aggregate fair
market value of approximately $4 billion to another wholly
owned subsidiary, General Mills Cereals, LLC (GMC), a
limited liability company. GMC is a separate and distinct
legal entity from the Company and its subsidiaries, and has
separate assets, liabilities, businesses and operations. The
contributed assets consist primarily of manufacturing assets
and intellectual property associated with the production
and retail sale of Big G ready-to-eat cereals, Progresso soups
and Old El Paso products. In exchange for the contribution
of these assets, GMC issued the managing membership
interest and Class A and Class B preferred membership
interests to wholly owned subsidiaries of the Company. The
managing member directs the business activities and opera-
tions of GMC and has fiduciary responsibilities to GMC
and its members. Other than rights to vote on certain
matters, holders of the Class A and Class B interests have
no right to direct the management of GMC.

In May 2002, GMC sold approximately 30 percent of the
Class A interests to an unrelated third-party investor in
exchange for $150 million. The Class A interests receive
quarterly preferred distributions at a floating rate equal to
the three-month LIBOR plus 90 basis points. The GMC
limited liability company agreement requires that the rate
of the preferred distributions for the Class A interests be
reset by agreement between the third-party investors and
GMC every five years, beginning in May 2007. If GMC
and the investors fail to mutually agree on a new rate of
preferred distributions, GMC must remarket the securities.
Upon a failed remarketing, the rate over LIBOR will be
increased by 75 basis points (up to a maximum total of 300
basis points following a scheduled reset date). In the event
of four consecutive failed remarketings, the third-party
investors can force a liquidation and winding up of GMC.

GMC, through the managing member, may elect to redeem
all of the Class A interests held by third-party investors at
any time for an amount equal to the investors’ capital
accounts, plus an optional retirement premium if such
retirement occurs prior to June 2007. Under certain circum-
stances, GMC also may be dissolved and liquidated,
including, without limitation, the bankruptcy of GMC or
its subsidiaries, failure to deliver the preferred quarterly
return, failure to comply with portfolio requirements,

37

breaches of certain covenants, and four consecutive failed
attempts to remarket the Class A interests. In the event of a
liquidation of GMC, the third-party investors that hold the
Class A interests would be entitled to repayment from the
proceeds of liquidation prior to the subsidiaries of the
Company that are members of GMC. The managing
member may avoid liquidation in most circumstances by
exercising an option to purchase the preferred interests. An
election to redeem the preferred membership interests could
impact the Company’s liquidity by requiring the Company
to refinance the redemption price or liquidate a portion of
GMC assets.

Currently, all of the Class B interests are held by a
subsidiary of the Company. The Company may offer the
Class B interests and the remaining, unsold Class A
interests to third-party investors on terms and conditions
to be determined.

For financial reporting purposes, the assets, liabilities,
results of operations, and cash flows of GMC are included
in the Company’s consolidated financial statements. The
third-party investor’s Class A interest in GMC is reflected
as a minority interest on the consolidated balance sheet of
the Company, and the return to the third party investor is
reflected as interest expense in the consolidated statements
of earnings.

In fiscal 2003, General Mills Capital, Inc. (GM Capital), a
wholly owned subsidiary, sold $150 million of its Series A
preferred stock to an unrelated third-party investor. GM
Capital regularly enters into transactions with the Company
to purchase receivables of the Company. These receivables
are included in the consolidated balance sheet and the
$150 million purchase price for the Series A preferred stock
is reflected as minority interest on the balance sheet. The
proceeds from the issuance of the preferred stock were used
to reduce short-term debt. The return to the third-party
investor is reflected as interest expense in the consolidated
statements of earnings.

10. STOCKHOLDERS’ EQUITY

Cumulative preference stock of 5 million shares, without
par value, is authorized but unissued.

We have a shareholder rights plan that entitles each
outstanding share of common stock to one right. Each right
entitles the holder to purchase one two-hundredths of a
share of cumulative preference stock (or, in certain circum-
stances, common stock or other securities), exercisable upon
the occurrence of certain events. The rights are not transfer-
able apart from the common stock until a person or group
has acquired 20 percent or more, or makes a tender offer for
20 percent or more, of the common stock. Then each right
will entitle the holder (other than the acquirer) to receive,
upon exercise, common stock of either the Company or the
acquiring company having a market value equal to two
times the exercise price of the right. The initial exercise
price is $120 per right. The rights are redeemable by the
Board of Directors at any time prior to the acquisition of
20 percent or more of the outstanding common stock. The
shareholder rights plan was specifically amended so that the
Pillsbury transaction described in Note Two did not trigger
the exercisability of the rights. The rights expire on
February 1, 2006. At May 30, 2004, there were 379 million
rights issued and outstanding.

The Board of Directors has authorized the repurchase,
from time to time, of common stock for our treasury,
provided that the number of treasury shares shall not
exceed 170 million.

Through private transactions in fiscal 2003 as part of our
stock repurchase program, we issued put options for less
than 1 million shares for $1 million in premiums paid to
the Company. As of May 30, 2004, no put options
remained outstanding. On October 31, 2002, we purchased
call options from Diageo plc on approximately 29 million
shares that Diageo currently owns. The premiums paid for
the call options totaled $89 million. The options are
exercisable in whole or in part from time to time, subject to
certain limitations, during a three-year period from the date
of the purchase of the calls. As of May 30, 2004, these call
options for 29 million shares remained outstanding at an
exercise price of $51.56 per share with a final exercise date
of October 28, 2005.

38

The following table provides details of Other
Comprehensive Income:

Accumulated Other Comprehensive Income balances, net of
tax effects, were as follows:

In Millions

Fiscal 2002

Foreign currency translation
Minimum pension liability
Other fair value changes:

Securities
Hedge derivatives

Reclassification to earnings:

Securities
Hedge derivatives
Cumulative effect of

Pretax
Change

Tax
(Expense)
Benefit

Other
Compre-
hensive
Income

$ (4)
7

$

–
(3)

$ (4)
4

(3)
(343)

(15)
163

1
127

6
(61)

(2)
(216)

(9)
102

adopting SFAS No. 133

Other Comprehensive Income

(251)
$(446)

93
$163

(158)
$(283)

Fiscal 2003

Foreign currency translation
Minimum pension liability
Other fair value changes:

Securities
Hedge derivatives

Reclassification to earnings:

Securities
Hedge derivatives

Other Comprehensive Income

Fiscal 2004

Foreign currency translation
Minimum pension liability
Other fair value changes:

Securities
Hedge derivatives

Reclassification to earnings:

Securities
Hedge derivatives

Other Comprehensive Income

$ 98
(88)

$

–
33

$ 98
(55)

7
(168)

(14)
161
$ (4)

(3)
63

4
(105)

5
(60)
$ 38

(9)
101
$ 34

$ 75
51

$

–
(19)

$ 75
32

5
24

(2)
(9)

3
15

(20)
136
$ 271

7
(50)
$ (73)

(13)
86
$ 198

Except for reclassification to earnings, changes in Other
Comprehensive Income are primarily noncash items.

In Millions

Foreign currency translation

adjustments

Unrealized gain (loss) from:

Securities
Hedge derivatives

Pension plan minimum liability
Accumulated Other Comprehensive

May 30,
2004

May 25,
2003

$ 60

$ (15)

1
(175)
(30)

11
(276)
(62)

Income

$(144)

$(342)

11. STOCK PLANS

The Company uses broad-based stock plans to help ensure
alignment with stockholders’ interests. The 2003 Stock
Compensation Plan (“2003 Plan”) was approved by share-
holders in September 2003, increased the use of restricted
stock and reduced the Company’s reliance on stock options
as its principal form of long-term compensation. A total of
9,710,278 shares are available for grant under the 2003
Plan through December 31, 2005, the 2001 Director Plan
through September 30, 2006, and the Executive Incentive
Plan through December 31, 2025. Shares available for grant
are reduced by shares issued, net of shares surrendered to
the Company in stock-for-stock exercises. Options may be
priced only at 100 percent of the fair market value at the
date of grant. No options now outstanding have been
re-priced since the original date of grant. Options now
outstanding include some granted under the 1988, 1990,
1993, 1995, 1998 senior management and 1998 employee
option plans, under which no further rights may be granted.
All options expire within 10 years and one month after the
date of grant. The stock plans provide for full vesting of
options upon completion of specified service periods, or in
the event of a change of control.

Stock subject to a restricted period and a purchase price, if
any (as determined by the Compensation Committee of the
Board of Directors), may be granted to key employees
under the 2003 Plan. Restricted stock, up to 50 percent of
the value of an individual’s cash incentive award, may be
granted through the Executive Incentive Plan. Certain
restricted stock awards require the employee to deposit
personally owned shares (on a one-for-one basis) with the
Company during the restricted period. The 2001 Director
Plan allows each nonemployee director to annually receive
1,000 restricted stock units convertible to common stock at
a date of the director’s choosing following his or her
one-year term. In fiscal 2004, 2003 and 2002, grants of
1,738,581, 345,889 and 691,115 shares of restricted stock
or units were made to employees and directors with

39

weighted average values at grant of $46.35, $44.13 and
$46.93 per share, respectively. On May 30, 2004, a total of
3,113,279 restricted shares and units were outstanding
under all plans.

The following table contains information on stock option
activity:

Balance at May 27, 2001

Granted
Exercised
Expired

Options
Exercisable
(Thousands)

27,724

Weighted Average
Exercise Price
per Share

$27.79

Balance at May 26, 2002

30,149

$29.18

Granted
Exercised
Expired

Balance at May 25, 2003

37,743

$31.61

Granted
Exercised
Expired

Balance at May 30, 2004

37,191

$33.73

Options
Outstanding
(Thousands)

Weighted Average
Exercise Price
per Share

63,498
14,567
(6,569)
(421)
71,075
7,890
(3,492)
(1,113)
74,360
5,180
(9,316)
(1,111)
69,113

$32.40
48.17
27.64
39.44
$36.03
43.90
29.39
43.76
$37.07
46.12
27.27
43.06
$38.97

The following table provides information regarding options exercisable and outstanding as of May 30, 2004:

Range of Exercise Price per Share

Under $25
$25–$30
$30–$35
$35–$40
$40–$45
Over $45

Options
Exercisable
(Thousands)

Weighted Average
Exercise Price
per Share

Options
Outstanding
(Thousands)

Weighted Average
Exercise Price
per Share

Weighted Average
Remaining
Contractual Life
(Years)

1,707
6,017
16,763
7,201
5,398
105
37,191

$22.79
26.43
33.18
37.38
41.88
48.24
$33.73

1,707
6,017
17,645
7,578
19,337
16,829
69,113

$22.79
26.43
33.25
37.43
42.28
47.98
$38.97

.35
1.50
4.61
4.24
7.16
8.27
5.80

SFAS No. 123 allows either a fair value based method or an
intrinsic value based method of accounting for stock-based
compensation plans. We use the intrinsic value based
method. Stock-based compensation expense related to
restricted stock for fiscal 2004, 2003 and 2002 was
$27 million, $21 million and $16 million, respectively.
Stock-based compensation expense for stock options is not
reflected in net earnings, as all options granted under those
plans had an exercise price equal to the market value of the
underlying common stock on the date of the grant. See
Note One (L) for additional details.

12. EARNINGS PER SHARE

In Millions, Fiscal Year

Net earnings
Average number of

common shares – basic
EPS

Incremental share effect

from:
Stock options
Restricted stock, stock

rights and puts
Average number of
common shares –
diluted EPS

2004

$1,055

2003

$917

2002

$458

375

369

331

8

1

9

–

11

–

384

378

342

Basic and diluted earnings per share (EPS) were calculated
using the following:

The diluted EPS calculation does not include 12 million,
13 million and 4 million average anti-dilutive stock options
in fiscal 2004, 2003 and 2002, respectively, nor does it

40

include 3 million and 13 million average anti-dilutive put
options in fiscal 2003 and 2002, respectively.

13.

INTEREST EXPENSE

The components of net interest expense are as follows:

In Millions, Fiscal Year

Interest expense
Capitalized interest
Interest income
Interest, net

2004

$537
(8)
(21)
$508

2003

$589
(8)
(34)
$547

2002

$445
(3)
(26)
$416

During fiscal 2004, 2003 and 2002, we paid interest (net of
amount capitalized) of $490 million, $502 million and
$346 million, respectively.

14. RETIREMENT AND OTHER POSTRETIREMENT

BENEFIT PLANS

DEFINED-BENEFIT PLANS – We have defined-benefit
retirement plans covering most employees. Benefits for
salaried employees are based on length of service and final
average compensation. The hourly plans include various
monthly amounts for each year of credited service. Our

funding policy is consistent with the requirements of federal
law. Our principal retirement plan covering salaried
employees has a provision that any excess pension assets
would vest in plan participants if the plan is terminated
within five years of a change in control.

We sponsor plans that provide health-care benefits to the
majority of our retirees. The salaried health-care benefit
plan is contributory, with retiree contributions based on
years of service. We fund related trusts for certain
employees and retirees on an annual basis. The Medicare
Prescription Drug Improvement and Modernization Act of
2003 (Act) was signed into law on December 8, 2003.
Financial Accounting Standards Board Staff Position 106-2
(FSP 106-2) provides accounting guidance related to the
Act. We adopted FSP 106-2 effective as of the Act’s enact-
ment date, December 8, 2003. The reduction in the
accumulated postretirement benefit obligation for the Act
subsidy related to past services was $54 million. The effect
of the subsidy on postretirement cost for fiscal 2004 was a
reduction of approximately $3 million.

We use our fiscal year-end as a measurement date for
substantially all of our pension and postretirement
benefit plans.

41

OBLIGATIONS AND FUNDED STATUS – Reconciliation of the funded status of these plans and the amounts included in
the balance sheet are as follows:

In Millions, Fiscal Year End

Fair Value of Plan Assets
Beginning fair value
Actual return on assets
Company contributions
Plan participant contributions
Benefits paid from plan assets

Ending Fair Value
Projected Benefit Obligation

Beginning obligations
Service cost
Interest cost
Plan amendment
Curtailment
Plan participant contributions
Actuarial loss (gain)
Actual benefits paid

Ending Obligations
Funded Status of Plans

Unrecognized actuarial loss
Unrecognized prior service costs (credits)

Net Amount Recognized
Amounts Recognized on Balance Sheets

Prepaid asset
Accrued liability
Intangible asset
Minimum liability adjustment in equity

Net Amount Recognized

Pension Plans

Postretirement Benefit Plans

2004

2003

2004

2003

$2,541
451
5
1
(148)
$2,850

$2,765
70
160
5
–
1
(275)
(148)
$2,578
$ 272
770
48
$1,090

$1,148
(113)
6
49
$1,090

$2,671
(6)
9
–
(133)
$2,541

$2,100
46
162
–
5
–
585
(133)
$2,765
$ (224)
1,214
48
$1,038

$1,084
(153)
7
100
$1,038

$ 202
34
20
8
(45)
$ 219

$ 814
16
47
–
–
8
(12)
(47)
$ 826
$(607)
307
(13)
$(313)

$

–
(313)
–
–
$(313)

$ 233
2
2
6
(41)
$ 202

$ 611
12
46
–
–
8
179
(42)
$ 814
$(612)
343
(14)
$(283)

$

–
(283)
–
–
$(283)

The accumulated benefit obligation for all defined-benefit plans was $2,415 million and $2,640 million at May 30, 2004
and May 25, 2003, respectively.

Plans with accumulated benefit obligations in excess of plan assets are as follows:

In Millions, Fiscal Year End

Projected benefit obligation
Accumulated benefit obligation
Plan assets at fair value

Pension Plans

Postretirement Benefit Plans

2004

$291
282
167

2003

$345
329
173

2004

N/A
$826
219

2003

N/A
$814
202

42

COMPONENTS OF COSTS – Components of net benefit (income) or expense each fiscal year are as follows:

In Millions, Fiscal Year

Service cost
Interest cost
Expected return on plan assets
Amortization of transition asset
Amortization of losses
Amortization of prior service costs

(credits)

Settlement or curtailment losses

Net (income) expense

Pension Plans

Postretirement Benefit Plans

2004

$ 70
160
(300)
–
18

5
–
$ (47)

2003

$ 46
162
(300)
(3)
2

6
5
$ (82)

2002

$ 34
122
(241)
(15)
2

4
9
$ (85)

2004

$ 16
47
(22)
–
13

(2)
–
$ 52

2003

$ 12
46
(22)
–
5

(2)
1
$ 40

2002

$ 11
33
(23)
–
3

(1)
2
$ 25

ASSUMPTIONS – Assumptions used to determine benefit obligations are:

Fiscal Year End

Discount rate
Rate of salary increases

Pension Plans

Postretirement Benefit Plans

2004

6.65%
4.4

2003

6.00%
4.4

2004

6.65%
–

2003

6.00%
–

Assumptions used to determine net periodic benefit costs are:

Fiscal Year

Discount rate
Expected long-term rate of return on

plan assets

Rate of salary increases

2004

6.00%

Pension Plans

2003

7.50%

9.6
4.4

10.4
4.4

2002

7.75%

10.4
4.4

Postretirement Benefit Plans

2004

6.00%

9.6
–

2003

7.50%

2002

7.75%

10.0
–

10.0
–

Assumed health care cost trend rates are as follows:

Fiscal Year End

2004

2003

Health care cost trend rate for next

year

Rate to which the cost trend rate is

assumed to decline (ultimate rate)
Year that the rate reaches the ultimate

9.0%

8.3%

5.2

5.2

trend rate

2009

2008

Assumed trend rates for health-care costs have an important
effect on the amounts reported for the postretirement
benefit plans. If the health-care cost trend rate increased by
1 percentage point in each future year, the aggregate of the
service and interest cost components of postretirement
expense would increase for fiscal 2004 by $7 million, and
the postretirement accumulated benefit obligation as of
May 30, 2004, would increase by $78 million. If the health-
care cost trend rate decreased by 1 percentage point in each
future year, the aggregate of the service and interest cost
components of postretirement expense would decrease for
fiscal 2004 by $6 million, and the postretirement accumu-
lated benefit obligation as of May 30, 2004, would decrease
by $69 million.

PLAN ASSETS – Our weighted-average asset allocations for
the past two fiscal years for our pension plans and our
postretirement benefit plans are as follows:

Fiscal Year

2004

2003

2004

2003

Pension Plans

Postretirement
Benefit Plans

Asset Category
U.S. equities
International equities
Private equities
Fixed income
Real assets
Total

38%
17
7
27
11

39%
16
6
28
11

38%
16
4
32
10

38%
13
2
38
9

100% 100% 100% 100%

The investment objective for the U.S. pension and postre-
tirement medical plans is to secure the benefit obligations
to participants at a reasonable cost to the Company. The
goal is to optimize the long-term return on plan assets at a
moderate level of risk. The pension and postretirement
portfolios are broadly diversified across asset classes. Within
asset classes, the portfolios are further diversified across
investment styles and investment organizations. For the

43

pension and postretirement plans, the long-term invest-
ment policy allocations are: 35 percent to U.S. equities,
15 percent to international equities, 10 percent to private
equities, 30 percent to fixed income and 10 percent to
real assets (real estate, energy and timber). The actual
allocations to these asset classes may vary tactically around
the long-term policy allocations based on relative market
valuations.

Our expected rate of return on plan assets is determined by
our asset allocation, our historical long-term investment
performance, our estimate of future long-term returns by
asset class (using input from our actuaries, investment
services and investment managers), and long-term inflation
assumptions.

CONTRIBUTIONS AND FUTURE BENEFIT PAYMENTS
We expect to contribute $13 million to our pension plans
and $21 million to our other postretirement benefit plans in
fiscal 2005.

Certain international operations have defined-benefit
pension plans that are not presented in the tables above.
These international operations have prepaid pension assets
of less than $1 million at the end of fiscal 2004 and 2003,
and they have accrued pension plan liabilities of $5 million
at the end of fiscal 2004 and $4 million as of the end of
fiscal 2003. Pension expense associated with these plans
was $3 million for fiscal 2004 and 2003.

DEFINED-CONTRIBUTION PLANS – The Company’s
total expense related to defined-contribution plans recog-
nized in fiscal 2004, 2003 and 2002 was $20 million,
$30 million and $9 million, respectively. The General Mills
Savings Plan is a defined contribution plan that covers
salaried and nonunion employees. It had net assets of
$1,668 million as of May 30, 2004, and $1,597 million as
of May 25, 2003. This plan is a 401(k) savings plan that
includes a number of investment funds and an Employee
Stock Ownership Plan (ESOP). The ESOP’s only assets are
Company common stock and temporary cash balances. The
ESOP’s share of the total defined contribution expense was
$15 million, $26 million and $3 million in fiscal 2004,
2003 and 2002, respectively. The ESOP’s expense is
calculated by the “shares allocated” method.

The ESOP uses Company common stock to convey benefits
to employees and, through increased stock ownership, to
further align employee interests with those of shareholders.
The Company matches a percentage of employee contribu-
tions to the ESOP with a base match plus a variable
year-end match that depends on annual results. Employees
receive the Company match in the form of common stock.

The ESOP originally purchased Company common stock
principally with funds borrowed from third parties (and

44

guaranteed by the Company). The ESOP shares are
included in net shares outstanding for the purposes of
calculating earnings per share. The ESOP’s third-party debt
is described in Note Eight.

The Company treats cash dividends paid to the ESOP the
same as other dividends. Dividends received on leveraged
shares (i.e., all shares originally purchased with the debt
proceeds) are used for debt service, while dividends received
on unleveraged shares are passed through to participants.

The Company’s cash contribution to the ESOP is calculated
so as to pay off enough debt to release sufficient shares to
make the Company match. The ESOP uses the Company’s
cash contributions to the plan, plus the dividends received
on the ESOP’s leveraged shares, to make principal and
interest payments on the ESOP’s debt. As loan payments
are made, shares become unencumbered by debt and are
committed to be allocated. The ESOP allocates shares to
individual employee accounts on the basis of the match of
employee payroll savings (contributions), plus reinvested
dividends received on previously allocated shares. In fiscal
2004, 2003 and 2002, the ESOP incurred interest expense
of $1 million, $1 million and $2 million, respectively.
The ESOP used dividends of $5 million, $6 million and
$8 million in the respective years, along with Company
contributions of less than $1 million in fiscal 2004 and
fiscal 2003 and $3 million in fiscal 2002 to make interest
and principal payments.

The number of shares of Company common stock in the
ESOP is summarized as follows:

Number of Shares, in Thousands

Unreleased shares
Committed to be allocated
Allocated to participants

Total shares

15. PROFIT-SHARING PLAN

May 30,
2004

May 25,
2003

599
5
5,438
6,042

844
12
5,788
6,644

The Executive Incentive Plan provides incentives to key
employees who have the greatest potential to contribute to
current earnings and successful future operations. All
employees at the level of vice president and above partici-
pate in the plan. These awards are approved by the
Compensation Committee of the Board of Directors, which
consists solely of independent, outside directors. Awards are
based on performance against pre-established goals
approved by the Committee. Profit-sharing expense was
$16 million, $19 million and $11 million in fiscal 2004,
2003 and 2002, respectively.

16.

INCOME TAXES

The components of earnings before income taxes and earn-
ings of joint ventures and the corresponding income taxes
thereon are as follows:

In Millions, Fiscal Year

2004

2003

2002

Earnings before income

taxes:
U.S.
Foreign

Total earnings

before income
taxes
Income taxes:
Current:
Federal
State and local
Foreign

Total current

Deferred:
Federal
State and local
Foreign

Total deferred

Total Income

$1,408
101

$1,272
44

$653
14

$1,509

$1,316

$667

$ 366
31
22
419

$ 384
24
25
433

85
7
17
109

30
5
(8)
27

$127
8
11
146

84
15
(6)
93

Taxes

$ 528

$ 460

$239

In fiscal 1982 and 1983 we purchased certain income tax
items from other companies through tax lease transactions.
Total current income taxes charged to earnings reflect the
amounts attributable to operations and have not been
materially affected by these tax leases. Actual current taxes
payable relating to fiscal 2004, 2003 and 2002 operations
were increased by approximately $2 million, $6 million and
$3 million, respectively, due to the current effect of tax
leases. These tax payments do not affect taxes for statement
of earnings purposes since they repay tax benefits realized
in prior years.

The following table reconciles the U.S. statutory income tax
rate with the effective income tax rate:

Fiscal Year

U.S. statutory rate
State and local income taxes,
net of federal tax benefits

Other, net

Effective Income Tax Rate

2004

2003

2002

35.0% 35.0% 35.0%

1.6
1.5
2.3
(1.5)
(1.5)
(1.6)
35.0% 35.0% 35.8%

The tax effects of temporary differences that give rise to
deferred tax assets and liabilities are as follows:

In Millions

Accrued liabilities
Restructuring/disposition charges
Compensation and employee benefits
Unrealized hedge losses
Unrealized capital or related losses
Tax credit carry forwards
Other

Gross deferred tax assets

Brands
Depreciation
Prepaid pension asset
Intangible assets
Tax lease transactions
Zero coupon convertible debentures
Other

Gross deferred tax liabilities

Valuation allowance

Net Deferred Tax Liability

May 30,
2004

$ 136
18
272
104
797
46
43
1,416
1,322
241
429
40
66
44
69
2,211
809
$1,604

May 25,
2003

$ 122
100
245
172
781
69
8
1,497
1,322
225
407
52
68
7
56
2,137
791
$1,431

Of the total valuation allowance, $765 million relates to a
deferred tax asset for unrealized capital or related losses
recorded as part of the Pillsbury acquisition. In the future,
if tax benefits are realized related to these losses, the reduc-
tion in the valuation allowance will be allocated to reduce
goodwill. The other $44 million of the valuation allowance
relates to foreign operating losses, capital losses and tax
credits. In the future, if tax benefits are realized related to
these losses or credits, the reduction in the valuation
allowance will reduce tax expense.

We have not recognized a deferred tax liability for
unremitted earnings of $845 million from our foreign oper-
ations because we do not expect those earnings to become
taxable to us in the foreseeable future and because a deter-
mination of the potential liability is not practicable. If a
portion were to be remitted, we believe income tax credits
would substantially offset any resulting tax liability.

We have capital loss carryforwards of approximately
$259 million, a majority of which will expire in 2007.
Foreign operating loss carryforwards of approximately
$89 million expire beginning in 2007, but the vast majority
do not expire until 2018 or later.

In fiscal 2004, we paid income taxes of $225 million. In
fiscal 2003, we paid income taxes of $248 million and
received a $109 million refund of fiscal 2002 tax overpay-
ments. During fiscal 2002, we paid income taxes of
$196 million.

45

foodservice distributors and operators throughout the
United States and Canada. The remaining 14 percent of
our fiscal 2004 net sales was generated by our consolidated
International businesses. These include a retail business in
Canada that largely mirrors our U.S. retail product mix,
along with retail and foodservice businesses competing in
key markets in Europe, Latin America and the Asia/Pacific
region. At the beginning of fiscal 2003, the Lloyd’s foodser-
vice and the bakery flour businesses were realigned from the
U.S. Retail segment to the Bakeries and Foodservice
segment. All prior year amounts are restated for compara-
tive purposes.

During fiscal 2004, one customer, Wal-Mart Stores, Inc.,
accounted for approximately 14 percent of the Company’s
consolidated net sales and 19 percent of the Company’s
sales in the U.S. Retail segment. No other customer
accounted for 10 percent or more of the Company’s
consolidated net sales. In the U.S. Retail and Bakeries and
Foodservice segments, the top five customers accounted for
approximately 43 percent and 34 percent of fiscal 2004 net
sales, respectively.

Management reviews operating results to evaluate segment
performance. Operating profit for the reportable segments
excludes general corporate items, restructuring and other
exit costs, merger-related costs, interest expense and income
taxes, as they are centrally managed at the corporate level
and are excluded from the measure of segment profitability
reviewed by the Company’s management. Under our supply
chain organization, our manufacturing, warehouse, distribu-
tion and sales activities are substantially integrated across
our operations in order to maximize efficiency and produc-
tivity. As a result, fixed assets, capital expenditures for long-
lived assets, and depreciation and amortization expenses are
not maintained nor available by operating segment.

17. LEASES AND OTHER COMMITMENTS

An analysis of rent expense by property leased follows:

In Millions, Fiscal Year

Warehouse space
Equipment
Other

Total Rent Expense

2004

$42
20
34
$96

2003

$30
29
29
$88

2002

$26
23
19
$68

Some leases require payment of property taxes, insurance
and maintenance costs in addition to the rent payments.
Contingent and escalation rent in excess of minimum rent
payments and sublease income netted in rent expense were
insignificant.

Noncancelable future lease commitments (in millions) are:
$79 in fiscal 2005, $70 in fiscal 2006, $64 in fiscal 2007,
$57 in fiscal 2008, $55 in fiscal 2009 and $110 after fiscal
2009, with a cumulative total of $435. These future lease
commitments will be partially offset by expected future
sublease receipts of $56 million.

We are contingently liable under guarantees and comfort
letters for $199 million. The guarantees and comfort letters
are principally issued to support borrowing arrangements,
primarily for our joint ventures.

The Company is involved in various claims, including
environmental matters, arising in the ordinary course of
business. In the opinion of management, the ultimate
disposition of these matters, either individually or in
aggregate, will not have a material adverse effect on the
Company’s financial position or results of operations.

18. BUSINESS SEGMENT AND GEOGRAPHIC

INFORMATION

We operate exclusively in the consumer foods industry, with
multiple operating segments organized generally by
product categories.

We aggregate our operating segments into three reportable
segments: 1) U.S. Retail; 2) Bakeries and Foodservice; and
3) International. Our U.S. Retail segment accounted for
approximately 70 percent of our fiscal 2004 net sales, and
reflects business with a wide variety of grocery stores,
specialty stores, drug and discount chains, and mass
merchandisers operating throughout the United States. Our
major product categories in this business segment are ready-
to-eat cereals, meals, refrigerated and frozen dough
products, baking products, snacks, yogurt and organic
foods. Our Bakeries and Foodservice segment generated
approximately 16 percent of fiscal 2004 net sales. This busi-
ness segment consists of products marketed to retail and
wholesale bakeries, and to commercial and noncommercial

46

The measurement of operating segment results is generally
consistent with the presentation of the consolidated state-
ments of earnings. Intercompany transactions between
reportable operating segments were not material in the
periods presented.

In Millions, Fiscal Year

2004

2003

2002

$ 7,763 $ 7,407
1,799
1,300
10,506

1,757
1,550
11,070

$5,907
1,264
778
7,949

$ 1,809 $ 1,754
156
91
2,001
(76)

132
119
2,060
(17)

$1,057
155
45
1,257
(40)

(26)
(508)

(62)
(547)

(134)
(416)

1,509
(528)
74

1,316
(460)
61

667
(239)
33

Net Sales:

U.S. Retail
Bakeries and Foodservice
International

Total

Operating Profit:
U.S. Retail
Bakeries and Foodservice
International

Total

Unallocated corporate items
Restructuring and other exit

costs

Interest, net

Earnings before taxes and
earnings from Joint
Ventures
Income Taxes
Earnings from Joint Ventures
Earnings before cumulative

effect of change in
accounting principle

Cumulative effect of change
in accounting principle

Net Earnings

The following table provides net sales information for our
primary product categories:

In Millions, Fiscal Year

Product Categories:

U.S. Retail:

2004

2003

2002

Big G Cereals
Meals
Pillsbury USA
Baking Products
Snacks
Yogurt/Organic
Foods/Other
Total U.S. Retail
Bakeries and Foodservice
International:
Canada
Rest of World

Total International

Consolidated Total

$ 2,071 $ 1,998
1,702
1,438
549
788

1,749
1,518
586
828

$1,866
1,144
793
567
722

1,011
7,763
1,757

932
7,407
1,799

815
5,907
1,264

470
1,080
1,550

383
917
1,300
$11,070 $10,506

283
495
778
$7,949

The following table provides financial information identi-
fied by geographic area:

In Millions, Fiscal Year

2004

2003

2002

Net sales:
U.S.
Non-U.S.

Consolidated Total

$ 9,441 $ 9,144
1,362
$11,070 $10,506

1,629

$7,139
810
$7,949

1,055

917

461

Long-lived assets:

–

$ 1,055 $

–
917

(3)
$ 458

U.S.
Non-U.S.

Consolidated Total

$ 2,772 $ 2,713
267
$ 3,111 $ 2,980

339

$2,549
215
$2,764

19. QUARTERLY DATA (UNAUDITED)

Summarized quarterly data for 2004 and 2003 follows:

In Millions, Except Per Share
and Market Price Amounts

Net sales
Gross profit
Net earnings
Net earnings per share:

Basic
Diluted

Dividends per share
Market price of common stock:

First Quarter
2004

2003

Second Quarter
2004

2003

Third Quarter
2004

2003

Fourth Quarter
2004

2003

$2,518
1,044
227

$2,362
1,013
176

$3,060
1,263
308

$2,953
1,242
276

$2,703
1,065
242

$2,645
1,078
240

$2,789
1,114
278

$2,546
1,064
225

.61
.59
.275

.48
.47
.275

.82
.81
.275

.75
.73
.275

.64
.63
.275

.65
.63
.275

.74
.72
.275

.61
.59
.275

High
Low

49.66
45.11

45.86
37.38

47.73
43.75

46.24
39.85

47.42
44.25

48.18
43.00

49.17
45.00

46.90
41.43

47

I TEM 9 — Changes in and Disagreements with Accoun-

tants on Accounting and Financial Disclosure.

No matters require disclosure here.

I TEM 9A — Controls and Procedures.

The Company, under the supervision and with the partici-
pation of the Company’s management, including the
Company’s Chief Executive Officer and Chief Financial
Officer, has evaluated the effectiveness of the design and
operation of the Company’s disclosure controls and
procedures. Based on that evaluation, the Chief Executive
Officer and Chief Financial Officer have concluded that the
Company’s disclosure controls and procedures were effective
as of May 30, 2004 to ensure that information required
to be disclosed by the Company in reports that it files
or submits under the 1934 Act is recorded, processed,
summarized and reported within the time periods specified
in Securities and Exchange Commission rules and forms.

There were no changes in the Company’s internal control
over financial reporting during the Company’s fiscal fourth
quarter ended May 30, 2004 that have materially affected,
or are reasonably likely to materially affect, the Company’s
internal control over financial reporting.

PART III

I TEM 10 — Directors and Executive Officers of the Registrant.

The information contained in the sections entitled
“Nominees For the Board of Directors” and “Section 16(a):
Beneficial Ownership Reporting Compliance” contained in
Company’s definitive Proxy Statement for its 2004 Annual
Meeting of Stockholders is incorporated herein by reference.

Information regarding the Company’s executive officers is
set forth on page 5 through 6 of this report.

The information regarding the Company’s audit committee,
including the members of the audit committee and audit
committee financial experts, set forth in the section entitled
“Board Committees and Their Functions” contained in the
Company’s definitive Proxy Statement for its 2004 Annual
Meeting of Stockholders is incorporated herein by reference.

On April 25, 2003, the Company adopted a Code of
Conduct applicable to all employees, including the principal
executive officer, principal financial officer and principal
accounting officer. A copy of the Code of Conduct is avail-
able on the Company’s Web site at www.generalmills.com. The
Company intends to post on its Web site any amendments
to its Code of Conduct within two days of any such amend-
ment and to post waivers from its Code of Conduct for
principal officers within two days of any such waiver.

48

The Company’s Corporate Governance Principles, Director
Code of Conduct and charters of the committees of the
Board of Directors are available on the Company’s Web site
at www.generalmills.com. Printed copies of such information is
also available to stockholders who request a copy by writing
to: Company Secretary, General Mills, Inc., P.O. Box 1113,
Minneapolis, MN 55440.

ITE M 1 1 — Executive Compensation.

The information contained in the sections entitled “Execu-
tive Compensation” and “Director Compensation and
Benefits” in the Registrant’s definitive Proxy Statement for
its 2004 Annual Meeting of Stockholders is incorporated
herein by reference. The information appearing under the
heading “Report of Compensation Committee on Executive
Compensation” is not incorporated herein.

ITE M 1 2 — Security Ownership of Certain Beneficial

Owners and Management and Related
Stockholder Matters.

The information contained in the section entitled “Stock
Ownership of General Mills Directors, Officers and Certain
Beneficial Owners” in the Registrant’s definitive Proxy State-
ment for its 2004 Annual Meeting of Stockholders is
incorporated herein by reference.

The following table provides information about General
Mills common stock that may be issued upon the exercise of
stock options and vesting of stock units under all of the
General Mills’ equity compensation plans in effect as of
May 30, 2004.

Number of
securities to be
issued upon
exercise of
outstanding
options,
warrants and
rights
(a)

Weighted-average
exercise price of
outstanding
options, warrants
and rights
(b)

Number of
securities
remaining
available for
future issuance
under equity
compensation
plans
(excluding
securities
reflected in the
first column)
(c)

47,663,557

$36.12

9,710,278

23,005,894
70,669,451

$42.44
$38.97

0
9,710,278

Plan category
Equity

compensation
plans approved by
security holders(1)

Equity

compensation
plans not
approved by
security holders(2)

Total

(1)

Includes stock options and stock units granted under the

following shareholder-approved plans: 2003 Stock Compensa-

tion Plan, Executive Incentive Plan and 2001 Compensation
Plan for Non-Employee Directors, and the following
shareholder-approved plans, which have been discontinued:
Stock Option and Long-Term Incentive Plan of 1988, 1990
Stock Plan for Non-Employee Directors, 1990 Salary Replace-
ment Stock Option Plan, Stock Option and Long-Term
Incentive Plan of 1993, 1995 Salary Replacement Stock
Option Plan, 1996 Compensation Plan for Non-Employee
Directors and 1998 Senior Management Stock Plan. No
awards may be granted under any of the discontinued plans.
Column (a) includes 570,101 stock units granted to key
employees under the following plans: 2003 Stock Compensa-
tion Plan, Executive Incentive Plan and Stock Option and
Long-Term Incentive Plan of 1993. Weighted average exercise
prices identified in column (b) do not take into account
restricted stock units. Column (c) excludes restricted stock
units to be awarded under the Executive Incentive Plan. These
amounts are tied to the amount of an executive’s incentive
award, which is based on Company and individual perfor-
mance. The Plan imposes a limit on the amount of an
executive’s annual incentive award.

(2) Column (a) includes all employee stock option grants made to
a broad group of employees in 1999 and 2002 as well as
173,652 stock units granted to or deferred by employees
under the 1998 Employee Stock Plan, which was discontinued
in September 2003. No future awards may be granted under
the 1998 Plan. Also includes stock units, less stock distribu-
tions, which are attributable to (1) reinvested dividend
equivalents paid on the stock units, (2) restricted stock
granted under various stock plans and deferred under the
Deferred Compensation Plan, and (3) the Company’s
matching contributions credited on deferred stock units, which
are equal to the value of the Company’s matching contribu-
tions that would have otherwise been made to an employee’s
401(k) Savings Plan account if the employee had not deferred
receipt of the Company’s common stock under the Deferred
Compensation Plan.

1998 Employee Stock Plan. The 1998 Employee Stock
Plan became effective September 28, 1998 and was discon-
tinued in September 2003. All employees of the Company
were eligible to receive grants of stock options, restricted
stock or restricted stock units under the Plan. Non-qualified
stock options were available for grant under the Plan at an
option price that is 100% of the fair market value on the
date the option is granted. Stock options expire within
10 years and one month following the grant date and gener-
ally become exercisable in four years. Awards of restricted
stock and restricted stock units under the Plan were limited
to 15 percent of the authorized shares. The Plan contains
provisions covering the treatment of stock options, restricted
stock and stock units upon an employee’s resignation, retire-
ment, or death, or in the event of a change of control of the

Company. Twenty-eight million shares were authorized for
issuance under the Plan. The 2003 Stock Compensation
Plan, which was approved by stockholders in September
2003, replaced the 1998 Employee Stock Plan.

Deferred Compensation Plan. The Company’s Deferred
Compensation Plan was approved by the Compensation
Committee of the Board of Directors and became effective
on May 1, 1984. The Plan is a non-qualified compensation
plan that provides for the deferral of cash incentives,
common stock, restricted stock and restricted stock units
issued under the Company’s stock plans. An employee can
elect to defer up to 100 percent of annual incentive
compensation, receipt of shares of common stock resulting
from a stock-for-stock exercise of stock options under the
Company’s stock option plans and shares of common stock
attributable to nonvested restricted stock or restricted stock
units under the Company’s restricted stock plans. Certain
key and highly compensated management employees of the
Company are eligible to participate in the Plan.

Deferred Cash or Stock Unit Account. A deferred
account is established for each participant making an
election to defer compensation whether based on cash or
common stock. A participant’s deferred cash account is
credited monthly with a rate of return based on the invest-
ment performance of participant-selected 401(k) Savings
Plan funds for the prior month. Dividend equivalent
amounts can be paid out to the employee or credited to an
employee’s account to reflect dividends paid on the
Company’s common stock, based on the number of stock
units deferred and credited to an employee’s deferred
account. The Company credits the deferred account of each
participant in the Plan with an additional amount, or in the
case of a stock unit account additional stock units, equal to
the value of the employer matching contributions that the
Company would have otherwise made to the participant’s
401(k) Savings Plan account if the employee had not
deferred compensation under the Plan.

ITE M 1 3 — Certain Relationships and Related

Transactions.

The information set forth in the section entitled “Certain
Relationships and Transactions with Management”
contained in the Registrant’s definitive Proxy Statement for
its 2004 Annual Meeting of Stockholders is incorporated
herein by reference.

ITE M 1 4 . — Principal Accounting Fees and Services.

The information contained in the section entitled
“Independent Auditor Fees” in the Registrant’s definitive
Proxy Statement for its 2004 Annual Meeting of
Stockholders is incorporated herein by reference.

49

The Company’s Annual Report on Form 10-K for the fiscal
year ended May 30, 2004, at the time of its filing with the
Securities and Exchange Commission, shall modify and
supersede all prior documents filed pursuant to Sections 13,
14 and 15(d) of the 1934 Act for purposes of any offers or
sales of any securities after the date of such filing pursuant
to any Registration Statement or Prospectus filed pursuant
to the Securities Act of 1933 which incorporates by
reference such Annual Report on Form 10-K.

PART IV

I TEM 15 — Exhibits, Financial Statement Schedules and

Reports on Form 8-K.

(a) 1. Financial Statements:

The following financial statements are included in
this report under Item 8:

Consolidated Statements of Earnings for the Fiscal
Years Ended May 30, 2004, May 25, 2003 and
May 26, 2002.

Consolidated Balance Sheets at May 30, 2004,
and May 25, 2003.

Consolidated Statements of Cash Flows for the
Fiscal Years Ended May 30, 2004, May 25, 2003
and May 26, 2002.

Consolidated Statements of Stockholders’ Equity
for the Fiscal Years Ended May 30, 2004, May 25,
2003 and May 26, 2002.

Notes to Consolidated Financial Statements.

Report of Independent Registered Public
Accounting Firm.

2.

Financial Statement Schedules:

For the Fiscal Years Ended May 30, 2004, May 25,
2003 and May 26, 2002:

II – Valuation and Qualifying Accounts

3. Exhibits:

EXHIBIT
NO.

DESCRIPTION

2.1

Agreement and Plan of Merger, dated as of

July 16, 2000, by and among the Registrant,
General Mills North American Businesses, Inc.,
Diageo plc and The Pillsbury Company
(incorporated herein by reference to Exhibit
10.1 to Registrant’s Report on Form 8-K filed
July 20, 2000).

2.2

First Amendment, dated as of April 12, 2001, to

Agreement and Plan of Merger, dated as of
July 16, 2000, by and among the Registrant,
General Mills North American Businesses, Inc.,
Diageo plc and The Pillsbury Company
(incorporated herein by reference to Exhibit
10.1 to Registrant’s Report on Form 8-K filed
April 13, 2001).

2.3

Second Amendment, dated as of October 31,

2001, to Agreement and Plan of Merger, dated
as of July 16, 2000, by and among the
Registrant, General Mills North American
Businesses, Inc., Diageo plc and The Pillsbury
Company (incorporated herein by reference to
Exhibit 10.1 to Registrant’s Report on Form
8-K filed November 2, 2001).

3.1

Registrant’s Restated Certificate of Incor-

3.2

4.1

4.2

poration, as amended to date (incorporated
herein by reference to Exhibit 3.1 to
Registrant’s Annual Report on Form 10-K filed
for the fiscal year ended May 26, 2002).

Registrant’s By-Laws, as amended to date.

Indenture between Registrant and U.S. Bank

Trust National Association (f.k.a. Continental
Illinois National Bank and Trust Company of
Chicago), as amended to date, by Supplemental
Indentures Nos. 1 through 8 (incorporated
herein by reference to Exhibit 4.1 to
Registrant’s Annual Report on Form 10-K filed
for the fiscal year ended May 26, 2002).

Rights Agreement, dated as of December 11,
1995, between Registrant and Wells Fargo
Bank Minnesota, N.A. (f.k.a. Norwest Bank
Minnesota, N.A.) (incorporated herein by
reference to Exhibit 1 to Registrant’s
Registration Statement on Form 8-A filed
January 2, 1996).

50

EXHIBIT
NO.

DESCRIPTION

EXHIBIT
NO.

DESCRIPTION

4.3

Indenture between Registrant and U.S. Bank

4.10

Form of 51⁄8% Note due 2007 (incorporated

Trust National Association (f.k.a. First Trust of
Illinois, National Association) dated
February 1, 1996 (incorporated herein by
reference to Exhibit 4.1 to Registrant’s
Registration Statement on Form S-3 effective
February 23, 1996).

4.4

Indenture between Ralcorp Holdings, Inc. and

The First National Bank of Chicago, as
supplemented to date by the First
Supplemental Indenture among Ralcorp
Holdings, Inc., Registrant and The First
National Bank of Chicago (incorporated herein
by reference to Exhibit 4.4 to Registrant’s
Annual Report on Form 10-K filed for the fiscal
year ended May 26, 2002).

4.5

Amendment No. 1, dated as of July 16, 2000, to

the Rights Agreement, dated as of
December 11, 1995, between Registrant and
Wells Fargo Bank Minnesota, N.A. (f.k.a.
Norwest Bank Minnesota, N.A.) (incorporated
by reference to Exhibit 1 to Registrant’s Report
on Form 8-A/A dated July 25, 2000).

4.6

Indenture, dated as of October 28, 2002,

between the Registrant and BNY Midwest
Trust Company, as Trustee (incorporated herein
by reference to Exhibit 4.2 to Registrant’s
Report on Form 8-K filed November 12, 2002).

4.7

Resale Registration Rights Agreement, dated

October 28, 2002, among the Registrant, Banc
of America Securities LLC and Morgan Stanley
& Co. Incorporated, as Representatives of the
several Initial Purchasers (incorporated herein
by reference to Exhibit 4.3 to Registrant’s
Report on Form 8-K filed November 12, 2002).

4.8

Call Option Agreement, dated as of October 23,

2002, by and between the Registrant and
Diageo Midwest B.V. (incorporated herein by
reference to Exhibit 4.4 to Registrant’s Report
on Form 8-K filed November 12, 2002).

4.9

Call Option Agreement, dated as of October 28,

2002, by and between the Registrant and
Diageo Midwest, B.V. (incorporated herein by
reference to Exhibit 4.5 to Registrant’s Report
on Form 8-K filed November 12, 2002).

herein by reference to Exhibit 4.1 to
Registrant’s Report on Form 8-K filed
February 21, 2002).

4.11

Form of 6% Note due 2012 (incorporated herein

by reference to Exhibit 4.2 to Registrant’s
Report on Form 8-K filed February 21, 2002).

4.12

Form of Zero Coupon Convertible Debenture

due 2022 (incorporated herein by reference to
Exhibit 4.1 to Registrant’s Report on Form 8-K
filed November 12, 2002).

10.1*

Stock Option and Long-Term Incentive Plan of

1988, as amended to date (incorporated herein
by reference to Exhibit 10.1 to Registrant’s
Annual Report on Form 10-K for the fiscal year
ended May 30, 1999).

10.2

Addendum No. 3, effective as of March 15,

10.3*

1993, to Protocol of Cereal Partners Worldwide
(incorporated herein by reference to Exhibit
10.2 to Registrant’s Annual Report on Form
10-K for the fiscal year ended May 28, 2000).

1998 Employee Stock Plan, as amended to date
(incorporated herein by reference to Exhibit
10.3 to Registrant’s Annual Report on Form
10-K filed for the fiscal year ended May 26,
2002).

10.4*

Amended and Restated Executive Incentive Plan,

as amended to date (incorporated herein by
reference to Exhibit 10.4 to Registrant’s Annual
Report on Form 10-K for the fiscal year ended
May 25, 2003).

10.5*

Management Continuity Agreement, as amended

to date (incorporated herein by reference to
Exhibit 10.5 to Registrant’s Annual Report on
Form 10-K for the fiscal year ended May 27,
2001).

10.6*

Supplemental Retirement Plan, as amended to

date (incorporated herein by reference to
Exhibit 10.6 to Registrant’s Annual Report on
Form 10-K for the fiscal year ended May 28,
2000).

10.7*

Executive Survivor Income Plan, as amended to

date (incorporated herein by reference to
Exhibit 10.7 to Registrant’s Annual Report on
Form 10-K for the fiscal year ended May 30,
1999).

51

EXHIBIT
NO.

DESCRIPTION

EXHIBIT
NO.

DESCRIPTION

10.8*

Executive Health Plan, as amended to date

10.17*

1990 Salary Replacement Stock Option Plan, as

10.9*

10.10*

(incorporated herein by reference to Exhibit
10.1 to Registrant’s Report on Form 10-Q for
the period ended February 24, 2002).

Supplemental Savings Plan, as amended to date
(incorporated herein by reference to Exhibit
10.9 to Registrant’s Annual Report on Form
10-K for the fiscal year ended May 28, 2000).

1996 Compensation Plan for Non-Employee
Directors, as amended to date (incorporated
herein by reference to Exhibit 10.10 to
Registrant’s Annual Report on Form 10-K for
the fiscal year ended May 30, 1999).

10.11*

General Mills, Inc. 1995 Salary Replacement

Stock Option Plan, as amended to date
(incorporated herein by reference to Exhibit
10.11 to Registrant’s Annual Report on Form
10-K for the fiscal year ended May 28, 2000).

10.21

10.12*

General Mills, Inc. Deferred Compensation Plan,

amended to date (incorporated herein by
reference to Exhibit 10.17 to Registrant’s
Annual Report on Form 10-K for the fiscal year
ended May 30, 1999).

10.18

Addendum No. 2, dated March 16, 1993, to

Protocol of Cereal Partners Worldwide.

10.19

Agreement, dated July 31, 1992, by and between

General Mills, Inc. and PepsiCo, Inc.

10.20*

Stock Option and Long-Term Incentive Plan of

1993, as amended to date (incorporated herein
by reference to Exhibit 10.20 to Registrant’s
Annual Report on Form 10-K for the fiscal year
ended May 28, 2000).

Standstill Agreement with CPC International,
Inc. dated October 17, 1994 (incorporated
herein by reference to Exhibit 10.21 to
Registrant’s Annual Report on Form 10-K for
the fiscal year ended May 28, 2000).

10.13*

10.14*

10.15

as amended to date (incorporated herein by
reference to Exhibit 10.12 to Registrant’s
Annual Report on Form 10-K for the fiscal year
ended May 25, 2003).

Supplemental Benefits Trust Agreement, dated
February 9, 1987, as amended and restated as
of September 26, 1988 (incorporated herein by
reference to Exhibit 10.13 to Registrant’s
Annual Report on Form 10-K for the fiscal year
ended May 30, 1999).

Supplemental Benefits Trust Agreement, dated
September 26, 1988 (incorporated herein by
reference to Exhibit 10.14 to Registrant’s
Annual Report on Form 10-K for the fiscal year
ended May 30, 1999).

Agreements, dated November 29, 1989, by and
between General Mills, Inc. and Nestlé S.A.
(incorporated herein by reference to Exhibit
10.15 to Registrant’s Annual Report on Form
10-K for the fiscal year ended May 28, 2000).

10.16

Protocol and Addendum No. 1 to Protocol of

Cereal Partners Worldwide, dated
November 21, 1989 (incorporated herein by
reference to Exhibit 10.16 to Registrant’s
Annual Report on Form 10-K for the fiscal year
ended May 27, 2001).

10.22*

1998 Senior Management Stock Plan, as

amended to date (incorporated herein by
reference to Exhibit 10.22 to Registrant’s
Annual Report on Form 10-K for the fiscal year
ended May 25, 2003).

10.23*

2001 Compensation Plan for Non-employee

Directors, as amended to date (incorporated
herein by reference to Exhibit 10.23 to
Registrant’s Annual Report on Form 10-K for
the fiscal year ended May 25, 2003).

10.24

Stockholders Agreement, dated as of

10.25

October 31, 2001, by and among the
Registrant, Diageo plc and Gramet Holdings
Corp. (incorporated herein by reference to
Exhibit 10.2 to Registrant’s Report on Form
8-K filed November 2, 2001).

First Amendment to Stockholders Agreement,
dated as of October 28, 2002, among the
Registrant, Gramet Holdings Corp. and Diageo
plc (incorporated herein by reference to Exhibit
10.1 to Registrant’s Report on Form 8-K filed
November 12, 2002).

10.26

Second Amendment to Stockholders Agreement,

dated as of June 23, 2004, among the
Registrant, Diageo plc and Diageo Atlantic
Holding B.V. (incorporated herein by reference
to Exhibit 99.2 to Registrant’s Report on Form
8-K filed June 23, 2004).

52

EXHIBIT
NO.

DESCRIPTION

EXHIBIT
NO.

DESCRIPTION

10.27

Supplemental Marketing Agreement and Waiver,

99.3

Amendment No. 2, dated August 26, 2002, to

dated as of June 23, 2004, among the
Registrant, Diageo plc and Diageo Atlantic
Holding B.V. (incorporated herein by reference
to Exhibit 4.8 to Registrant’s Form S-3
Registration Statement filed June 23, 2004
(File no. 333-116779)).

10.28*

2003 Stock Compensation Plan (incorporated

12

21

23

31.1

31.2

32.1

32.2

herein by reference to Exhibit 4 to Registrant’s
Form S-8 Registration Statement (File no.
333-109050)).

Statement of Ratio of Earnings to Fixed Charges.

List of Subsidiaries of General Mills, Inc.

Consent of Independent Registered Public

Accounting Firm.

Certification of Chief Executive Officer required
by Securities and Exchange Commission Rule
13a-14(a) or 15d-14(a).

Certification of Chief Financial Officer required
by Securities and Exchange Commission Rule
13a-14(a) or 15d-14(a).

Certification of Chief Executive Officer pursuant
to Section 906 of the Sarbanes-Oxley Act of
2002, 18 U.S.C. Section 1350.

Certification of Chief Financial Officer pursuant
to Section 906 of the Sarbanes-Oxley Act of
2002, 18 U.S.C. Section 1350.

99.1

Five-Year Credit Agreement, dated as of

January 24, 2001, among the Registrant, The
Chase Manhattan Bank, as Administrative
Agent, and the other financial institutions
party hereto (incorporated by reference to
Exhibit 99.2 to Registrant’s Quarterly Report
on Form 10-Q for the period ended
February 25, 2001).

99.2

Amendment No. 1, dated as of October 31,

2001, to Five-Year Credit Agreement, dated as
of January 24, 2001, among the Registrant,
The Chase Manhattan Bank, as Administrative
Agent, and the other financial institutions
party thereto (incorporated herein by reference
to Exhibit 99.3 to Registrant’s Report on Form
8-K filed February 4, 2002).

Five-Year Credit Agreement, dated January 24,
2001, among the Company, JPMorgan Chase
Bank (successor to The Chase Manhattan
Bank), as Administrative Agent, and the other
financial institutions party thereto
(incorporated herein by reference to Exhibit
99.1 to Registrant’s Quarterly Report on Form
10-Q for the period ended August 25, 2002).

99.4

Amendment No. 3, dated as of January 16,

2004, to Five-Year Credit Agreement, dated as
of January 24, 2001, among the Company,
JPMorgan Chase Bank, as Administrative
Agent, and the other financial institutions
party thereto (incorporated herein by reference
to Exhibit 99.1 to Registrant’s Report on Form
8-K filed February 12, 2004).

99.5

Five-Year Credit Agreement, dated as of

January 20, 2004, among the Registrant,
JPMorgan Chase Bank, as Administrative
Agent, and the other financial institutions
party thereto (incorporated by reference to
Exhibit 99.2 to Registrant’s Report on Form
8-K filed February 12, 2004).

*Items that are management contracts or compensatory plans or
arrangements required to be filed as exhibits pursuant to Item 15(c)
of Form 10-K.

The Registrant agrees to furnish copies of any instruments
defining the rights of holders of long-term debt of the Regis-
trant and its consolidated subsidiaries to the Securities and
Exchange Commission upon request.

(b) Reports on Form 8-K.

On March 16, 2004, the Registrant furnished a Report on
Form 8-K attaching a press release announcing its financial
results for the third quarter ended February 22, 2004.

On April 9, 2004, the Registrant filed a Report on Form 8-K
attaching a press release regarding a “mini-tender” offer for
its shares.

53

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused
this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Dated: July 29, 2004

GENERAL MILLS, INC.

By: /s/ S. S. MARSHALL
S. S. Marshall
Senior Vice President, Corporate Affairs,
General Counsel and Secretary

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following
persons on behalf of the Registrant and in the capacities and on the dates indicated.

Signature

Title

/s/ STEPHEN R. DEMERITT
(Stephen R. Demeritt)

Director
Vice Chairman

/s/ L. DE SIMONE
(Livio D. DeSimone)

/s/ W.T. ESREY
(William T. Esrey)

/s/ R.V. GILMARTIN
(Raymond V. Gilmartin)

/s/ JUDITH RICHARDS HOPE
(Judith R. Hope)

/s/ ROBERT L. JOHNSON
(Robert L. Johnson)

/s/ HEIDI G. MILLER
(Heidi G. Miller)

/s/ HILDA
OCHOA-BRILLEMBOURG
(Hilda Ochoa-Brillembourg)

/s/ MICHAEL D. ROSE
(Michael D. Rose)

/s/ S.W. SANGER
(Stephen W. Sanger)

Director

Director

Director

Director

Director

Director

Director

Director

Chairman of the Board and Chief Executive Officer
(Principal Executive Officer)

/s/ A. MICHAEL SPENCE
(A. Michael Spence)

Director

54

Date

July 23, 2004

July 28, 2004

July 26, 2004

July 27, 2004

July 24, 2004

July 26, 2004

July 29, 2004

July 23, 2004

July 29, 2004

July 22, 2004

July 24, 2004

Signature

Title

/s/ DOROTHY A. TERRELL
(Dorothy A. Terrell)

Director

/s/ R.G. VIAULT
(Raymond G. Viault)

Director
Vice Chairman

/s/ JAMES A. LAWRENCE
(James A. Lawrence)

Executive Vice President, Chief Financial Officer
(Principal Financial Officer)

/s/ KENNETH L. THOME
(Kenneth L. Thome)

Senior Vice President, Financial Operations
(Principal Accounting Officer)

Date

July 29, 2004

July 27, 2004

July 28, 2004

July 29, 2004

55

GENERAL MILLS, INC.
SCHEDULE II
VALUATION AND QUALIFYING ACCOUNTS
(in millions)

Allowance for possible losses on accounts receivable:

Balance at beginning of year
Additions charged to expense
Additions from acquisitions
Bad debt write-offs
Other adjustments and reclassifications
Balance at end of year

Valuation allowance for deferred tax assets:

Balance at beginning of year
Additions charged to expense and deferred tax asset
Additions from acquisitions
Adjustments to acquisition amounts
Balance at end of year

Reserve for restructuring and other exit charges:

Balance at beginning of year
Additions charged to expense
Net amounts utilized for restructuring activities
Balance at end of year

Reserve for LIFO valuation

Balance at beginning of year
Increment (Decrement)
Balance at end of year

May 30,
2004

Year ended
May 25,
2003

May 26,
2002

$ 28
3
–
(13)
1
$ 19

$791
34
–
(16)
$809

$ 37
26
(40)
$ 23

$ 27
14
$ 41

$ 21
8
–
(6)
5
$ 28

$ 10
–
781
—
$ 791

$ 107
62
(132)
$ 37

$ 31
(4)
$ 27

$ 6
3
15
(2)
(1)
$ 21

$ 3
7
–
—
$ 10

$ 9
134
(36)
$107

$ 30
1
$ 31

56

GENERAL MILLS, INC.
RATIO OF EARNINGS TO FIXED CHARGES

EXHIBIT 12

Ratio of Earnings to Fixed Charges

May 30,
2004

3.81

May 25,
2003

3.24

Fiscal Year Ended
May 26,
2002

2.50

May 27,
2001

5.29

May 28,
2000

6.25

For purposes of computing the ratio of earnings to fixed charges, earnings represent earnings before taxes and joint ventures,
plus pretax earnings or losses of joint ventures, plus fixed charges, less adjustment for capitalized interest. Fixed charges
represent gross interest expense plus one-third (the proportion deemed representative of the interest factor) of rents of
continuing operations.

57

CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 31.1

I, Stephen W. Sanger, Chairman of the Board and Chief Executive Officer of General Mills, Inc., certify that:

1.

I have reviewed this annual report on Form 10-K of General Mills, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not
misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present

in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the
periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and

procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed
under our supervision, to ensure that material information relating to the registrant, including its consolidated
subsidiaries, is made known to us by others within those entities, particularly during the period in which this report
is being prepared;

(b) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our

conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by
this report based on such evaluation; and

(c) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during

the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of this annual report) that
has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial
reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control
over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or
persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial

reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and
report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the

registrant’s internal controls over financial reporting.

Date: July 29, 2004

Stephen W. Sanger
Chairman of the Board and
Chief Executive Officer

58

EXHIBIT 31.2

CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, James A. Lawrence, Chief Financial Officer of General Mills, Inc., certify that:

1.

I have reviewed this annual report on Form 10-K of General Mills, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not
misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present

in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the
periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and

procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed
under our supervision, to ensure that material information relating to the registrant, including its consolidated
subsidiaries, is made known to us by others within those entities, particularly during the period in which this report
is being prepared;

(b) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our

conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by
this report based on such evaluation; and

(c) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during

the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of this annual report) that
has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial
reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control
over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or
persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial

reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and
report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the

registrant’s internal controls over financial reporting.

Date: July 29, 2004

James A. Lawrence
Chief Financial Officer

59

CERTIFICATION OF PERIODIC REPORT

I, Stephen W. Sanger, Chairman of the Board and Chief Executive Officer of General Mills, Inc. (the “Company”), certify,
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350, that:

(1)

the Annual Report on Form 10-K of the Company for the fiscal year ended May 30, 2004 (the “Report”) fully
complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 (15 U.S.C. 78m or
78o(d)); and

(2)

the information contained in the Report fairly presents, in all material respects, the financial condition and results of
operations of the Company.

EXHIBIT 32.1

Dated: July 29, 2004

Stephen W. Sanger
Chairman of the Board and
Chief Executive Officer

CERTIFICATION OF PERIODIC REPORT

EXHIBIT 32.2

I, James A. Lawrence, Chief Financial Officer of General Mills, Inc. (the “Company”), certify, pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350, that:

(1)

the Annual Report on Form 10-K of the Company for the fiscal year ended May 30, 2004 (the “Report”) fully
complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 (15 U.S.C. 78m or
78o(d)); and

(2)

the information contained in the Report fairly presents, in all material respects, the financial condition and results of
operations of the Company.

Dated: July 29, 2004

James A. Lawrence
Chief Financial Officer

60

shareholder information

GENERAL MILLS WORLD HEADQUARTERS
Number One General Mills Boulevard
Minneapolis, MN 55426-1348
Phone: (763) 764-7600

INTERNET
For corporate reports and company news, 
visit our Web site at: www.generalmills.com

MARKETS
New York Stock Exchange
Trading Symbol: GIS

TRANSFER AGENT, REGISTRAR, DIVIDEND PAYMENTS 
AND DIVIDEND REINVESTMENT PLAN
Wells Fargo Bank, N.A.
161 North Concord Exchange
P.O. Box 64854
St. Paul, MN 55164-0854
Phone: (800) 670-4763 or

(651) 450-4084

E-mail: www.wellsfargo.com/shareownerservices
Account access via Web site: 
www.shareowneronline.com

INVESTOR INQUIRIES
Contact the Investor Relations department at
(800) 245-5703 or (763) 764-3202.

NOTICE OF ANNUAL MEETING
The annual meeting of General Mills 
shareholders will be held at 11 a.m., 
Central Daylight Time, Monday, Sept. 27, 2004, 
at the Children’s Theatre Company, 2400 Third
Avenue South, Minneapolis, Minnesota.

ELECTRONIC ACCESS TO GENERAL MILLS PROXY
STATEMENT, ANNUAL REPORT AND FORM 10-K
General Mills offers shareholders access to its
Proxy Statement, Annual Report and Form 10-K
online as a convenient and cost-effective 
alternative to mailing the printed materials.
Shareholders who have access to the Internet
are encouraged to enroll in the electronic 
access program. Please go to the Web site
www.econsent.com/gis and follow the 
instructions to enroll. If your General Mills
shares are not registered in your name, contact
your bank or broker to enroll in this program.

INDEPENDENT AUDITOR
KPMG LLP
4200 Wells Fargo Center
90 South Seventh Street
Minneapolis, MN 55402-3900
Phone: (612) 305-5000

holiday gift boxes

General Mills Gift Boxes are a part of many 
shareholders’ December holiday traditions. 
To request an order form, call us toll free at 
(866) 209-9309 or write, including your name,
street address, city, state, zip code and phone 
number (including area code) to:

© 2004 General Mills, Inc.

2004 Holiday Gift Box Offer
General Mills, Inc.
P.O. Box 6732
Stacy, MN 55078-6732

Please contact us after Sept. 1, 2004.

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GENERAL MILLS
P.O. BOX 1113
MINNEAPOLIS, MN 55440-1113