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General Mills

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FY2011 Annual Report · General Mills
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General Mills

A Portfolio for Global Growth
Annual Report 2011

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Number One General Mills Boulevard 
Minneapolis, MN 55426-1347
GeneralMills.com

What started 70 years ago as a brand new cereal 
has become a mainstay on millions of breakfast 
tables. Today, one of every eight boxes of cereal 
sold in the U.S. is a Cheerios variety.

 
 
 
 
WE HAVE A
PORTFOLIO BUILT FOR
GLOBAL GROWTH.

From ready-to-eat cereal to convenient meals to wholesome snacks, we 
compete in growing food categories that are on-trend with consumer 
tastes around the world. Our brands hold leading market positions in more 
than 100 markets worldwide, with great opportunities for expansion. 

General Mills at a Glance

U.S. Retail
Net sales by division

International
Net sales by region

Bakeries and Foodservice
Net sales by customer type

8% 2%

13%

23%

13%

12%

31%

Joint Ventures
Net sales by joint venture
(not consolidated, 
proportionate share)

15%

15%%

18%

27%

21%

30%

29%

58%

%
%

$10.2 Billion
 23% Big G Cereals
 21% Meals
 18% Pillsbury USA
 15% Yoplait
 13% Snacks
  8% Baking Products
  2% Small Planet Foods/Other

%

%

$2.9 Billion
 31% Europe
 29% Asia/Pacific
27% Canada
13% Latin America

%

$1.8 Billion
 58% Bakeries & National
 Restaurant Accounts
30% Foodservice Distributors
12% Convenience Stores

85%

$1.2 Billion
85% Cereal Partners

 Worldwide (CPW)

15% Häagen-Dazs Japan

Shareholder Information

World Headquarters
Number One General Mills Boulevard
Minneapolis, MN 55426-1347
Phone: (763) 764-7600

Website
GeneralMills.com

Markets
New York Stock Exchange
Trading Symbol: GIS

Independent Auditor
KPMG LLP
4200 Wells Fargo Center
90 South Seventh Street
Minneapolis, MN 55402-3900
Phone: (612) 305-5000

Investor Inquiries
General Shareholder Information:
Investor Relations Department
(800) 245-5703 or (763) 764-3202

Analysts/Investors:
Kristen S. Wenker
Vice President, Investor Relations
(763) 764-2607

Holiday Gift  Boxes

General Mills Gift  Boxes are a part of 
many shareholders’ December holiday 
traditions. To request an order form, call 
us toll free at (888) 469-7809 or write, 
including your name, street address, 
city, state, zip code and phone number 
(including area code) to:

2011 General Mills Holiday Gift  Box
Department 7803
P.O. Box 5011
Stacy, MN 55078-5011

Or you can place an order online at:
GMIHolidayGift Box.com

Please contact us aft er Oct. 1, 2011.

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Transfer Agent and Registrar
Our transfer agent can assist you with 
a variety of services, including change 
of address or questions about dividend 
checks.

Wells Fargo Bank, N.A.
161 North Concord Exchange
P.O. Box 64854
St. Paul, MN 55164-0854
Phone: (800) 670-4763 or (651) 450-4084
WellsFargo.com/shareownerservices

Electronic Access to Proxy Statement,
Annual Report and Form 10-K
Shareholders who have access to the 
Internet are encouraged to enroll in the 
electronic delivery program. Please see 
the Investors section of our website, 
GeneralMills.com, or go directly to the 
website, ICSDelivery.com/GIS and follow 
the instructions to enroll. If your General 
Mills shares are not registered in your 
name, contact your bank or broker to 
enroll in this program.

Notice of Annual Meeting
Th  e annual meeting of shareholders will 
be held at 11 a.m., Central Daylight Time, 
Sept. 26, 2011, at the Children’s Th  eatre 
Company, 2400 Th  ird Avenue South, 
Minneapolis, MN 55404-3597.

A ticket or proof of share ownership will 
be required for admission. Please refer 
to our Proxy Statement for information 
concerning admission to the meeting.

General Mills Direct Stock Purchase Plan
Th  is plan provides a convenient and 
economical way to invest in General Mills 
stock. You can increase your ownership 
over time through purchases of common 
stock and reinvestment of cash dividends, 
without paying brokerage commissions 
and other fees on your purchases and 
reinvestments. For more information 
and a copy of a plan prospectus, go to 
the Investors section of our website at 
GeneralMills.com. 

Visit us on the Web
We have a variety of websites that appeal to consumers around the world. Below is 
a selection of our most popular sites. For a more complete list, see the “Our websites” 
page on GeneralMills.com.

U.S. Sites
Cheerios.com

Pillsbury.com

Yoplait.com

Larabar.com

BettyCrocker.com
Get recipes, cooking tips and view 
instructional videos 

BoxTops4Education.com
Sign up to support your school

EatBetterAmerica.com
Simple ways to eat healthy, including 
healthier versions of your favorite recipes

QueRicaVida.com
Recipes and nutritional information for 
Hispanic consumers

Tablespoon.com
Download coupons, recipes and more for 
a variety of our brands

International Sites
HaagenDazs.com.cn (China)

HaagenDazs.fr (France)

NatureValley.co.uk (United Kingdom)

OldElPaso.com.au (Australia)

LifeMadeDelicious.ca (Canada)
Get recipes, promotions and entertaining 
ideas for many of our brands

Th  is Report is Printed on Recycled Paper

10%

©2011 General Mills

 
 
 
 
 
 
 
 
 
Fiscal 2011 Financial Highlights

(In millions, except per share and return on capital data) 

May 29, 2011 

May 30, 2010 

Change

Fiscal Year Ended

Net Sales 

Segment Operating Profi ta 

Net Earnings Attributable to General Mills 

Diluted Earnings per Share (EPS) 

Adjusted Diluted EPS, Excluding Certain Items Aff ecting Comparabilityb 

Return on Average Total Capital a 

Average Diluted Shares Outstanding 

Dividends per Share 

$ 14,880 

$ 14,636 

+  2%

 2,946 

  1,798 

  2.70 

  2.48 

 2,840 

 1,530 

  2.24 

  2.30 

+  4

+ 18

+ 20

+  8

  13.7% 

  13.8% 

- 10 basis pts.

  665 

$  1.12 

  683 

$  0.96 

-  3

+ 17

Net Sales
Dollars in millions

Segment Operating Profita
Dollars in millions

Adjusted Diluted Earnings per Shareb
Dollars

11

10

09

08

07

14,880

14,636

14,556

13,548

12,304

11

10

09

08

07

2,946

2,840

2,624

2,394

2,273

11

10

09

08

07

2.48
14,880

2.30
14,636

1.99

14,556

1.76

13,548

1.59

12,304

Average Diluted Shares Outstanding
Shares in millions

Dividends per Share
Dollars

Return on Average Total Capitala
Percent

11

10

09

08

07

665

683

687

694

720

11

10

09

08

07

1.12

0.96

0.86

0.78

0.72

11

10

09

08

07

13.7

13.8

12.3

11.7

11.0

a See page 85 for discussion of non-GAAP measures.
b Results exclude certain items aff ecting comparability. See page 85 for discussion of non-GAAP measures.

Annual Report 2011

1

 
To Our Shareholders

Ken Powell
Chairman and Chief Executive Offi  cer

I’m pleased to report that General Mills achieved good 
sales and earnings growth in fi scal 2011. Our results met 
the key targets we had set for the year, and represented 
performance consistent with our long-term growth model. 
Th  e company’s progress in 2011 extended a strong record 
of business growth in recent years.

Net sales for the fi scal year ended May 29, 2011, grew 
2 percent to reach $14.9 billion. Segment operating profi t 
rose 4 percent to exceed $2.9 billion. And diluted earnings 
per share (EPS) increased 20 percent to $2.70. Th  e EPS 
comparison included changes in mark-to-market valuation 
of certain commodity positions in both years, as well as 
certain tax items that resulted in a net earnings benefi t in 
2011 and a charge in 2010. Adjusted diluted earnings per 
share, which excludes these items from both years, grew 
8 percent to $2.48.

We were generally pleased with these results because 
fi scal 2011 presented a truly challenging environment for 
food manufacturers. Widespread price promotion took 
place across the food industry for much of last year. Costs 
for food ingredients and energy, which had moderated in 
the prior year, began rising again and the cost infl ation 
accelerated as the year went on. In addition, consumers in 
developed markets remained cautious in a still uncertain 
economic environment. Results for our U.S. Retail segment 
refl ected these challenges, with net sales of $10.2 billion 
essentially matching year-ago levels and operating profi t of 
$2.3 billion declining 2 percent from record performance 
in 2010. However, we posted sales increases on a number 
of key businesses, including Nature Valley and Fiber One 
grain snacks, Progresso ready-to-serve soup, Old El Paso 
Mexican foods, and our Small Planet Foods line of organic 

2

General Mills

and natural products. Sales for Big G ready-to-eat cereals 
declined slightly, along with sales for the U.S. cereal category 
overall. But we maintained our share of cereal  category sales 
in ACNielsen-measured channels, and our market share 
grew on an all-channel basis.

Our Bakeries and Foodservice segment, which competes 
primarily in U.S. channels for food eaten away from home, 
soundly outpaced industry trends. Net sales for this busi-
ness segment grew 6 percent to $1.8 billion. Th  is included 
3 percent growth in sales to foodservice distributors and an 
11 percent increase in sales to convenience store customers. 
Segment operating profi t rose 16 percent to exceed the  
$300 million mark for the fi rst time in company history.

Our International segment results were strong across 
the board. Net sales rose 7 percent to nearly $2.9 billion. 
Excluding the impact of foreign currency exchange rates, 
constant-currency net sales grew in each of the four regions 
where we compete, including gains of 7 percent in Europe 
and 9 percent in the Asia/Pacifi c region. International 
segment operating profi t totaled $291 million, up sharply 
from the prior year that included negative eff ects from 
Venezuelan currency devaluation and other foreign exchange 
items. Excluding foreign exchange eff ects, profi t still grew at 
a double-digit rate.

Our Cereal Partners Worldwide (CPW) and Häagen-
Dazs Japan (HDJ) joint ventures contributed a combined 
$96 million in aft er-tax earnings in 2011. Combined 
CPW and HDJ net sales, which are not consolidated in 
General Mills’ results, rose 4 percent led by higher sales 
for CPW.

Total Returns to Shareholders
Percent growth, stock price change plus reinvested dividends

Worldwide Net Sales*
Dollars in millions

Fiscal 2011

14

GIS
S&P Packaged Foods Index
S&P 500 Index

May 2007–May 2011 
Compound annual growth

23

25

-1

10

7

11

10

09

08

07

16,102

15,816

15,689

14,639

13,289

Consolidated Net Sales
07
Our Share of Ongoing Joint Venture Net Sales

* See page 85 of our 2011 Annual Report for 
discussion of non-GAAP measures.

Net Sales Performance

Operating Division/Segment 

2011 Net Sales % Change

Small Planet Foods 

International Segment* 

Bakeries and Foodservice Segment 

Snacks 

Yoplait 

Meals 

Big G Cereals 

Pillsbury USA 

Baking Products 

+ 13

+  7

+  6

+  5

+  1

-  1

-  2

-  2

-  4

* Does not include the impact of foreign currency translation. See page 86 of our 
2011 Annual Report for a reconciliation to reported results.

In total, General Mills results in fi scal 2011 represented 
continuing growth on top of strong performance in recent 
years. Since 2007, General Mills net sales have grown at 
a 5 percent compound rate. Our segment operating profi t 
has grown even faster, compounding at 7 percent per year. 
And our adjusted diluted EPS (this measure excludes certain 
items aff ecting comparability of results) has increased at a 
12 percent compound rate.

Our good fi nancial performance was refl ected in price 
 appreciation for General Mills stock in fi scal 2011. In addition, 
dividends per share grew 17 percent last year. In total, stock 
price appreciation plus dividends generated a 14 percent 
return to our shareholders for the year. Th  is lagged the very 
strong returns posted by our peer group and the broader 
market in 2011. However, our 14 percent return followed a 
43 percent return to GIS shareholders in the previous year. 

As shown in the chart above, over the past four fi scal years 
General Mills has delivered a double-digit compound annual 
return to shareholders — superior performance in a volatile 
and challenging period for the equity market overall.

As we enter our next phase of growth, we are targeting 
continued good sales and earnings performance in the years 
ahead. It seems clear that food manufacturers will have to 
contend with higher — and more volatile — input costs. In our 
case, total supply chain cost infl ation was 4 percent in 2011, 
and we’ve estimated 10 to 11 percent infl ation in our plans 
for 2012. Th  ere are multiple factors contributing to this 
infl ationary pressure, but the fundamental driver is growth 
of emerging markets and their increased demand for food 
ingredients and energy.

We adopted a new business model several years ago to 
help us manage higher infl ation. Th  is model begins with 
Holistic Margin Management (HMM), our discipline of using 
productivity, mix and price realization to off set infl ation 
and protect our gross margin. A strong gross margin gives 
us the ability to fund continued high levels of investment 
in product improvements, new product development, sales 
capabilities and consumer marketing. Th  ese activities fuel 
net sales growth and ultimately, growth in earnings. We 
believe this HMM-driven business model has worked very 
well in recent years. As you can see in the charts on page 5, 
it enabled us to protect and expand gross margin over 
a fi ve-year period when our input cost infl ation averaged 
between 4 and 5 percent. We expect HMM to help us 
achieve continuing high-quality sales and earnings growth 
as we go forward.

Annual Report 2011

3

A Selection of Our New Products Launched in 2011

We remain committed to our long-term growth model, 
which is outlined in the following table:

General Mills Long-term Growth Model 

Growth Factor 

Compound Annual Growth Target

Net Sales 

Segment Operating Profi t 

Earnings per Share 

Dividend Yield 

Total Return to Shareholders 

Low single-digit

Mid single-digit

High single-digit

2 to 3 percent

Double-digit

Our targets for fi scal 2012 diff er from this long-term model 
due to two primary factors: a sharp increase in estimated 
input costs, and our acquisition of a controlling interest 
in the international Yoplait yogurt business. Our business 
plans before any impact from the Yoplait acquisition assume 
10 to 11 percent input cost infl ation for fi scal 2012, driven by 
higher costs for food ingredients and energy. We expect our 
HMM discipline of productivity, mix management and price 
realization to off set most, but not all, of this cost pressure. 
As a result, we are estimating a decline in our gross margin 
for the year, and we expect segment operating profi t growth 
and earnings per share growth will be below our long-term 
targets. Net sales are expected to grow at a mid single-digit 
rate in 2012, driven by price realization and a strong lineup 
of new products and marketing initiatives.

On July 1, 2011, we completed the purchase of a controlling 
interest in Yoplait SAS, headquartered in France. Sodiaal, 
the leading French dairy cooperative, will hold the remaining 
interest. We intend to work together with Sodiaal to build 
the Yoplait brand in existing markets and expand to new 
markets worldwide. We plan to consolidate this business, 
which will increase our reported sales and operating profi t 
in 2012. We expect the 2012 EPS contribution from Yoplait’s 
operating results will be off set by some incremental amor-
tization expense and by the eff ect on EPS of our decision to 
buy back fewer shares this year to pay for this acquisition 
with cash. Beyond 2012, we anticipate that Yoplait will be an 
important source of earnings growth for General Mills.

In fact, international business expansion is one of our fi ve 
key growth drivers. Th  e other four are: partnering eff ec-
tively with our retail and foodservice customers; building 
our brands through strong levels of consumer marketing; 
protecting and expanding margins; and generating strong 
levels of product innovation. Of these, innovation is the 
most powerful lever: It drives growth for our categories 
and growth in our sales, earnings and market share. 
We’ve got a high level of innovation planned across our busi-
nesses in 2012. And our innovation and marketing eff orts 
are focused on four big and growing consumer groups: the 
millennial generation, ages 17 to 34; the baby boomer gener-
ation, ages 50 and over; U.S. multicultural consumers; and 
rising middle-class consumers in emerging global markets. 
You can read about many of our product and marketing 
initiatives in the following pages of this report.

4

General Mills

Input Cost Trend
Percent

Gross Margin
Percent of net sales

-3

10

11

4

09

08

07

4

9

7

11

10

09

08

07

Includes raw materials, energy, labor expense, carrier
rates, and storage and handling

Net sales less cost of sales

Our input cost infl ation has averaged 4 to 
5 percent over the past fi ve years. With our 
Holistic Margin Management eff orts, we’ve 
been able to off set this cost infl ation and 
expand our gross margin over this time. 

40.0

39.6

35.6

35.5

35.9

Leading Market Positions in U.S. Retail Measured Outlets

Category 

Ready-to-eat Cereal 

Refrigerated Yogurt 

Frozen Vegetables 

Mexican Aisle Products 

Grain Snacks 

Dry Packaged Dinners 

Ready-to-serve Soup 

Refrigerated Dough 

Dessert Mixes 

Frozen Hot Snacks 

Fruit Snacks 

Fiscal 2011
Category 
Retail Sales 
($ in millions) 

Our 
Dollar 
Share % 

Our
Branded
Rank

6,300 

4,300 

2,400 

1,800 

1,800 

1,400 

1,400 

1,400 

1,300 

1,100 

500 

31 

31 

18 

18 

31 

21 

36 

70 

40 

24 

50 

2

1

2

1

1

2

2

1

1

2

1

Source: ACNielsen measured outlets, which represent approximately 60 percent 
of our U.S. retail sales

We enter 2012 confi dent that we are positioned for another 
year of good growth. Our brands hold leading market 
share positions in large and attractive food categories. Our 
categories are on-trend with consumer demand for great-
tasting, healthy and convenient foods, so these  categories 
are growing in markets all around the world. And our busi-
ness plans for 2012 include a high level of product news 
and marketing innovation, designed to fuel growth for our 
categories and for our brands.

General Mills’ performance is the product of our 35,000 
talented and dedicated employees around the world, and I 
want to close this letter with my sincere thanks to General 
Mills people for all that you do to build our great company. 
Let me also acknowledge two senior leaders who announced 
their retirements during 2011. Chris Shea, Executive Vice 
President, External Relations, and Rick Lund, Vice President, 
Controller and Principal Accounting Offi  cer, made important 
and lasting contributions to General Mills, and we thank 
them very much for their service.

I’d also like to thank you for your investment in General 
Mills. We appreciate your confi dence in our business and 
its prospects, and we look forward to reporting on our 
continuing growth.

Kendall J. Powell
Chairman and Chief Executive Offi  cer
August 1, 2011

Annual Report 2011

5

 
 
 
WE HAVE A PORTFOLIO
FOR GLOBAL

Whether it’s a bowl of Cheerios in Barcelona, a cup of Yoplait yogurt 
in Columbus or a Nature Valley bar in Brisbane, we off er great-tasting, 
nutritious and convenient foods for consumers around the world.

General Mills Pro Forma Net Sales*

Our brands are consumer favorites and hold strong share positions in a 
wide variety of growing food categories. For example, we are a leading 
player in the $24 billion global ready-to-eat cereal category. Häagen-Dazs 
is the world’s best-selling brand of ice cream. And Yoplait is the second-
largest brand in the $65 billion global yogurt category.

40%

We market our brands in a variety of U.S. retail outlets from traditional 
grocery stores to convenience stores. We also compete in foodservice 
channels such as restaurants, store bakeries and school cafeterias. Our 
brands are available internationally in outlets ranging from hypermarkets 
to Häagen-Dazs ice cream shops.

Th  e demand for wholesome, convenient and great-tasting foods is 
growing around the world. Yet per capita consumption of foods such 
as cereal and yogurt is still relatively low in many markets. So we see 
tremendous opportunities to grow our businesses in both developed and 
emerging markets. Our brands are well-positioned to meet the needs of 
consumers everywhere, giving us a portfolio for global growth.

6

General Mills

22%

16%

4%

7%

11%

%

 22% Ready-to-eat Cereal
 16% Refrigerated Yogurt
 11% Convenient Meals
  7% Wholesome Snack Bars
  4% Super-premium Ice Cream
 40% All Other Businesses

%
%
%

* Fiscal 2011 U.S. net sales plus fi scal 2011 
International net sales at estimated foreign 
currency translation rates plus fi scal 2012 
Yoplait International $1.2 billion pro forma 
sales plus fi scal 2011 proportionate share of 
joint venture revenues.

 OUR FIVE GLOBAL BUSINESSES ARE GROWTH OPPORTUNITIES FOR US 

READY-TO-EAT 
CEREAL

SUPER-PREMIUM 
ICE CREAM

We market cereal 
through our wholly 
owned businesses 
in North America 
and through Cereal 
Partners Worldwide, 
our joint venture 
with Nestlé.

Pro Forma Net Sales:* 
$3.8 billion

Our Häagen-Dazs 
brand is sold in more 
than 80 countries, 
including China.

Pro Forma Net Sales:* 
$750 million

CONVENIENT MEALS

Old El Paso Mexican 
foods, Wanchai Ferry 
frozen dim sum and 
entrées, Progresso soup, 
and Helper dinner 
mixes give consumers 
great options for a 
quick and easy meal.

Pro Forma Net Sales:* 
$1.9 billion

WHOLESOME 
SNACK BARS

REFRIGERATED 
YOGURT

Nature Valley and 
Cascadian Farm granola 
bars, Fiber One bars, 
and Lärabar energy 
bars are nutritious 
snack choices.

Pro Forma Net Sales:* 
$1.1 billion

Our Yoplait yogurt 
brand leads the U.S. 
yogurt market. As 
of July 2011, we 
now market Yoplait 
yogurt internationally 
in partnership with 
Sodiaal, a dairy 
cooperative in France.

Pro Forma Net Sales:* 
$2.8 billion

* See page 85 for discussion of non-GAAP measures.

Annual Report 2011

7

GROWTH PROSPECTS
FOR OUR PRODUCTS
AROUND THE WORLD

Today’s consumers are looking 
for foods that provide health and 
wellness benefi ts.

Health news is driving growth on many 
of our largest cereal brands. All Big G 
cereals contain at least 8 grams of 
whole grain per serving, making 
General Mills the leading source of 
whole grain cereal at breakfast in the 
U.S. Five fl avors of Chex cereal are now 
gluten-free, contributing to 12 percent 
retail sales growth for the Chex fran-
chise in 2011. Retail sales for 
MultiGrain Cheerios rose 8 percent in 
2011 on strong weight manage-
ment messaging. And we launched an 
80-calorie version of Fiber One cereal 
this summer. Net sales for Cereal 
Partners Worldwide, our joint venture 
with Nestlé, grew 2 percent in 2011 on 
a constant-currency basis led by brands 
with health news such as Fitness® and 
Nesquik® made with whole grains.

Our snack bar business is growing at a 
healthy clip. Nature Valley granola bars 
are available in nearly 80 countries, 

8

General Mills

and global net sales for our snack 
bars increased 11 percent in 2011 in 
constant currency. In the U.S., retail 
sales for our Fiber One snack bars 
exceeded $140 million in measured 
channels alone. Th  is summer, we added 
a 90-calorie brownie to the line. And 
we’re launching two new fl avors of 
Cascadian Farm organic trail mix bars. 
Lärabar energy bars are made with 
all natural ingredients — primarily fruit 
and nuts. Retail sales for this line grew 
77 percent in 2011 as we expanded 
distribution in more retail outlets. And 
Wheaties Fuel bars contributed to 
11 percent net sales growth for our 
products in convenience stores in 2011.

Our yogurt portfolio off ers great-
tasting, good-for-you options. Yoplait 
Original contains 50 percent of the 
Daily Value of calcium per serving. 
Th  at’s twice the amount of other 
yogurts. Yoplait Greek competes in the 
fastest-growing U.S. yogurt segment.   

Our Bakeries and Foodservice segment 
is the leading provider of cereals for 
school breakfast programs, delivering 
over 1 million servings of whole 
grain per day in K-12 schools across 
the U.S. Our Pillsbury Mini Pancakes 
and French Toast give foodservice 
operators a quick and easy way to 
prepare individual servings of kids’ 
breakfast favorites, and each serving 
contains 16 grams of whole grain. 
Studies show that kids who eat 
breakfast tend to perform better in 
school, so we expect the number of 
school breakfast programs will grow 
in the years ahead. 

It has a creamier texture and twice the 
protein of regular yogurt varieties. In 
February, we acquired the Mountain 
High brand. Th  is all-natural yogurt is 
currently distributed in the western 
U.S. and is a strong addition 
to our portfolio.

We’ve made health improvements on 
many of our product lines. In 2011, 
we added gluten-free Bisquick mix 
to our 300 gluten-free off erings. We 
lowered sodium levels in a variety of 
Wanchai Ferry products in China, 
Old El Paso dinner kits in Europe, 
Australia and Canada, and many Green 
Giant vegetable products in the U.S. 
And we’re reducing sodium and sugar 
levels in Big G cereals. In the U.S. alone, 
more than 60 percent of our sales in 
2011 came from products with health 
improvements.

We’ll continue to focus on the health 
profi le of our products, delivering more 
nutritious food options for consumers 
everywhere.

Global Wholesome Snack Bars 
Net Sales Growth*
Constant currency, dollars in millions, 
percent growth

Cereal Consumption per Capita
Annual kilograms per person

11

10

09

08

11

United Kingdom

6.3

9

18

Canada

Australia

4.2

4.1

26

United States

3.9

* U.S. net sales plus International net sales at 
estimated foreign currency translation rates

Mexico

2.7

France 1.8

Poland

1.2

Russia  0.3

Brazil  0.2

Turkey  0.1

Southeast Asia  0.01

Source: Euromonitor 2010
Th  e world is an emerging market for 
ready-to-eat cereal. Th  e UK, Canada, 
Australia and the United States account 
for 54 percent of cereal consumption, 
yet they represent just 6 percent of the 
world’s population. We’ll bring high levels 
of product innovation and consumer 
marketing to help grow cereal around 
the world.

Annual Report 2011

9

AND CONVENIENT
MEAL SOLUTIONS
FOR CONSUMERS
EVERYWHERE

We help consumers around the 
world with convenient answers to 
the question, “What’s for dinner?”

expand this business to Th  ailand, and 
we see opportunities for Wanchai 
Ferry in additional countries in Asia.

Old El Paso dinner kits bring families 
together around the world for a fun and 
easy-to-make Mexican meal. Th  is brand 
is available in more than 60 markets, 
and constant-currency sales grew 
4 percent to nearly $700 million in 
fi scal 2011. We continue to develop 
more convenient, better-for-you options. 
For example, we added to our Healthy 
Fiesta line in Australia, introduced the 
reduced-sodium Smart Fiesta line in 
Canada, and recently launched a fi sh 
taco kit in Europe.

In China, dumplings and dim sum are 
dinner favorites. Our line of Wanchai 
Ferry frozen dim sum makes them 
convenient. Last year, we added noodle 
varieties to the line, contributing to 
33 percent sales growth for the brand 
in China in fi scal 2011. In 2012, we’ll 

In the U.S., our Wanchai Ferry 
and Macaroni Grill® dinners for two 
compete in the $1.4 billion frozen 
entrée category. Retail sales for these 
restaurant-quality entrées grew at a 
double-digit pace in 2011, exceeding 
$60 million. We have new varieties 
coming in 2012, including Grilled 
Chicken Alfredo and Chicken Penne 
Primavera fl avors of Macaroni 
Grill® entrées.

Retail sales for Progresso ready-to-
serve soup exceeded $500 million in 
measured channels alone in fi scal 2011. 
Watch for new fl avors of our Rich & 
Hearty and traditional soup varieties 
coming this summer.

Green Giant vegetables are a nutri-
tious way to round out a meal. In the 
U.S., our line of Green Giant Valley 
Fresh Steamers makes garden-fresh 

10

General Mills

EatBetterAmerica.com

QueRicaVida.com

Consumers today look online for 
meal solutions. Our websites, like 
Tablespoon.com and EatBetterAmerica.
com, provide recipe ideas and money-
saving coupons for a variety of 
products. And we’re going one step 
further, sending consumers coupons 
directly to their smartphones. On 
QueRicaVida.com, the website for our 
Hispanic marketing initiative, recipes 
are now available through an iPad® 
application. Our spending on digital 
marketing initiatives has grown 
nearly 40 percent over the past three 
years in the U.S., and we’ll continue 
to develop new marketing tools using 
this dynamic medium.

vegetables ready in seconds in the 
microwave. In Europe, Green Giant 
sales are growing at a low single-digit 
pace as consumers enjoy delicacies 
such as white asparagus and hearts 
of palm.

Dinner isn’t complete without dessert. 
Our Betty Crocker dessert mixes are 
available from the U.S. to the UK to 
Australia and generate more than 
$500 million in retail sales in the 
U.S. alone. In 2012, we’re introducing 
Betty Crocker Fun da-middles fi lled 
cupcake mixes in the U.S. and a line 
of scone mixes in Australia.

As disposable incomes rise around the 
world and consumers lead increasingly 
busy lifestyles, the demand for quick 
and easy-to-prepare foods will grow. 
Our broad portfolio of well-known 
brands positions us well to leverage 
this growth in the years ahead.

Old El Paso Global Net Sales Growth*   
Constant currency, dollars in millions, 
percent growth

11

10

09

08

4

6

10

5

Wanchai Ferry Global Net Sales Growth*
Constant currency, dollars in millions, 
percent growth

11

10

09

08

26

46

27

56

* U.S. net sales plus International net sales at 
estimated foreign currency translation rates

Annual Report 2011

11

FOOD CHOICES IN
GROWING, GLOBAL
CATEGORIES

Above all else, consumers around the 
world want foods that taste great.

What could be better than a rich, 
creamy scoop of Häagen-Dazs ice 
cream? We market this super-premium 
ice cream in more than 80 countries 
outside of North America. Constant-
currency sales for the brand grew 
7 percent in 2011, and we’re intro-
ducing more new varieties around the 
world. In Europe, we launched Häagen-
Dazs Secret Sensations, a serving 
of ice cream with a crème brulee or 
chocolate fondant center. And in Japan, 
we’re introducing Crepe Glacé, creamy 
Häagen-Dazs ice cream wrapped in 
a soft  crepe. In China, our more than 
160 ice cream shops are a big hit with 
consumers, and sales of mooncakes, an 
ice cream delicacy available during the 
annual Mid-Autumn Festival, continue 
to grow every year. We’re bringing 
Häagen-Dazs to new markets with 
two shops now open in India, and we 
recently opened a shop in Cairo.

12

General Mills

Delicious baked goods are easy to make 
with Pillsbury refrigerated dough. 
In the U.S., category retail sales in 
measured channels total $1.4 billion.
Crescent rolls led growth for the 
Pillsbury brand in 2011 with retail 
sales up 8 percent, due in part to a 
strong advertising campaign empha-
sizing their great homemade taste. 
Pillsbury Sweet Moments bite-sized 
desserts are ready to eat from the 
refrigerator case. Th  is summer, we 
added cheesecake versions to this line.

Pillsbury Egg Scrambles and Grands! 
Egg Sandwiches are two new break-
fast options just arriving in the frozen 
foods aisle. Egg Scrambles combine 
eggs, potatoes, ham or sausage with 
Green Giant vegetables. Grands! Egg 
Sandwiches off er scrambled eggs, 
cheese and meat inside a fl uff y biscuit. 
All six varieties of Egg Scrambles and 
Egg Sandwiches are 300 calories or 
less per serving.

Our Yoplait Smoothie mixes also are in 
the frozen section. Th  is blend of yogurt 

Yogurt is a nutritious, convenient, 
low-calorie food that tastes great. 
So it’s no wonder yogurt category 
sales total $65 billion worldwide. 
Mountain High all-natural yogurt 
is currently available in the western 
U.S. Yoplait is a leading yogurt 
brand, available in more than 70 
countries. Per capita consumption 
of yogurt is still quite low in many 
international markets, and we see 
plenty of opportunities to bring the 
great taste of Yoplait to consumers 
everywhere.

and fresh fruit provides an easy way 
to make a frozen yogurt drink — just 
add milk and blend. Try our newest 
fl avor: Chocolate Banana. Our yogurt 
sales in foodservice channels increased 
6 percent in 2011 as we increased 
distribution in more foodservice outlets. 
Our ParfaitPro yogurt gives cafeterias 
and restaurants a quick and easy way 
to make delicious yogurt parfaits.

We also have a great lineup of savory 
snack products. New Chex Mix 
Gourmet Blends off er culinary-inspired 
fl avor combinations, such as Italian 
Herb & Parmesan. Retail sales for 
Totino’s Pizza Rolls grew 4 percent in 
2011 in the $1.1 billion U.S. hot snacks 
category as teens enjoy these fast and 
easy aft er-school snacks. Th  is summer, 
we’ll introduce Totino’s Pizza Stuff ers, 
a sandwich-sized version of Pizza Rolls, 
ready in minutes in the microwave.

From sweet to salty, creamy to crunchy, 
our product portfolio delivers on a 
variety of taste preferences. We see 
great opportunities to expand our 
products to satisfy a whole host of 
tastes around the world.

Häagen-Dazs Ice Cream Net Sales Growth*
Constant currency, dollars in millions, 
percent growth

Yogurt Consumption per Capita
Annual kilograms per person

11

10

09

08

-3

2

8

* International net sales at estimated foreign currency 
translation rates; includes our share of joint venture 
net sales

7

France

Ireland

Canada

11.5

9.9

17.8

United Kingdom

9.1

Australia

8.5

United States 5.9

Brazil  

5.2

Russia

3.7  

China  2.3

India  0.3

Indonesia  0.2

Source: Euromonitor 2010

Annual Report 2011

13

Investing to Fuel Growth

Capital Expenditures
Dollars in millions

Advertising and Media Expense
Dollars in millions

Research and Development Expense
Dollars in millions

11

10

09

08

07

649

650

11

10

09

08

07

563

522

460

844

909

732

587

491

11

10

09

08

07

07

235

218

208

205

191

491

Our businesses are strong generators 
of earnings and cash. We reinvest 
some of this into research and devel-
opment, consumer marketing, and 
capital projects that support growth 
and cost-savings opportunities we 
see in our businesses. We occasion-
ally make acquisitions or divestitures 
to enhance the growth prospects for 
our business portfolio. And we return 
signifi cant cash to shareholders 
through dividends and share repur-
chase activity.

Product quality and product innova-
tion are the lifeblood of every branded 
consumer foods company. In 2011, our 
research and development expense 
totaled $235 million. Our investment in 
research and development has grown 
steadily over recent years, averaging 
roughly 1.5 percent of net sales.

We support our consumer brands with 
strong levels of advertising investment. 
Advertising and media expense in 2011 
totaled $844 million worldwide. Th  at’s 
up more than 70 percent from our 
investment level just four years ago. 
Television advertising still represents 
the largest share of our advertising 

budget, but our investments in new 
digital media, and in vehicles targeted 
to U.S. multicultural consumers are 
growing at the fastest rates.

Capital expenditures in 2011 totaled 
$649 million, or just over 4 percent 
of net sales. Th  ese capital projects 
included new capacity for fast-growing 
businesses such as grain snack bars 
and yogurt, along with various cost-
savings projects companywide.

We enhanced our business portfolio 
in 2011 with several acquisitions and 
divestitures. We added the Mountain 
High brand of all-natural yogurt to 
our U.S. yogurt business. In Australia, 
we added Pasta Master refrigerated 
lasagna to our chilled pasta business. 
We also divested a frozen baked goods 
line in Australia, and a small pie shell 
product line that was part of our 
Bakeries and Foodservice segment. 
And during the fourth quarter of 2011, 
we announced a defi nitive agreement 
to purchase a controlling interest in 
the international Yoplait business. 
We completed this transaction on 
July 1, 2011.

Beyond these initiatives to support 
ongoing growth of our business, we 
returned roughly $1.9 billion to share-
holders in 2011 through dividends and 
repurchase of General Mills common 
stock. Shareholder dividends grew 
17 percent in 2011, and have increased 
by more than 50 percent since 2007. 
In June, we announced a further 
9 percent increase in the dividend, to a 
new annualized rate of $1.22 per share. 

Our share repurchases reduced average 
diluted shares outstanding by nearly 
3 percent in 2011. And since 2007, 
we have reduced the average diluted 
share count by an average of 2 percent 
per year. We expect our share repur-
chase activity to be lower in 2012, as 
we will use cash to pay for the Yoplait 
transaction. However, we plan to repur-
chase at least enough shares to off set 
the impact of stock option exercises 
in 2012. And the goal of our ongoing 
share repurchase program remains an 
average annual net reduction in diluted 
shares outstanding of 2 percent.

14

General Mills

Our Corporate Citizenship:
Th  ink Global, Act Local

Fiscal 2011 General Mills Contributions
Dollars in millions 

$25

$28

$65

$118 Million
$65 Corporate Contributions
$28 Product Donations
$25 Foundation Grants

Th  rough our corporate citizenship 
initiatives, we work to make the 
world a better place. Our eff orts 
include direct philanthropy, brand 
philanthropy and volunteering 
around the world. 

As a food company, we’re uniquely 
positioned to help in the battle against 
hunger. In 2011, we contributed 
$28 million in product donations to 
Feeding America®, the nation’s largest 
network of food banks, and other 
hunger relief agencies. We also began 
contributing to the Global Food 
Banking Network, a nonprofi t organi-
zation dedicated to creating, supplying 
and strengthening food bank net-
works around the world. Our goal is 
to alleviate hunger and improve nutri-
tional wellness in communities where 
General Mills does business.

We’re also improving communi-
ties through foundation grants. Our 
Champions for Healthy Kids program 
is now in its 10th year of providing 
grants to organizations that promote 
and support healthy lifestyles for kids. 
In total, we’ve contributed more than 
$19 million to youth nutrition and 
fi tness programs that have involved 

From Minneapolis to Mumbai, our 
employees everywhere participate in our 
“Th  ink Global, Volunteer Local” initiative, 
helping to improve communities through 
their volunteering eff orts.

nearly 5 million children across the 
U.S. Our Box Tops for Education 
program also supports kids’ well-being 
and education. Since its inception in 
1996, this program has contributed 
more than $400 million to K-8 schools 
in the U.S.

Our eff orts have international 
reach, too. Th  rough Partners in Food 
Solutions, our employees are part-
nering with food processors in Africa 
to produce high-quality, nutritious 
and aff ordable foods to help sustain 
communities. And in India, the General 
Mills Foundation has provided more 
than $100,000 in grants to promote 
better health and nutrition and 
improved education in rural villages 
outside of Mumbai.

It’s our people who make all of our phil-
anthropic eff orts successful. More than 
80 percent of our U.S. employees vol-
unteer in their communities. Th  rough 
our “Th  ink Global, Volunteer Local” 
initiative, we’ve marshaled the eff orts 
of our employees around the world to 
make a diff erence where they live and 
work. Th  at’s a philosophy we embrace 
as  individuals, and as a company, as 
we strive to make the world a better 
place for all.

Sustainable business practices are 
critical to protecting and improving 
our environment. We have a wide 
variety of initiatives — from water 
conservation to agricultural prac-
tices — designed to protect our natural 
resources and decrease our envi-
ronmental impact. Read about these 
initiatives and more in our 2011 
Corporate Social Responsibility Report 
and Summary Report available on 
CSR.GeneralMills.com.

Annual Report 2011

15

Board of Directors
(as of August 1, 2011)

Bradbury H. Anderson2, 4
Retired Chief Executive 
Offi  cer and Vice Chairman,
Best Buy Co., Inc.
(electronics retailer)

R. Kerry Clark1, 2
Retired Chairman and 
Chief Executive Offi  cer,
Cardinal Health, Inc.
(medical services and 
supplies)

Paul Danos1, 5
Dean, Tuck School 
of Business and
Laurence F. Whittemore 
Professor of Business 
Administration,
Dartmouth College

William T. Esrey1, 3*
Chairman of the Board,
Spectra Energy Corp.
(natural gas infrastructure 
provider) and Chairman 
Emeritus, Sprint Nextel 
Corporation
(telecommunications 
systems)

Raymond V. Gilmartin2, 4*
Adjunct Professor, 
Harvard Business School 
and Retired Chairman, 
President and Chief 
Executive Offi  cer,
Merck & Company, Inc.
(pharmaceuticals)

Judith Richards Hope1*, 5
Distinguished Visitor 
from Practice and 
Professor of Law,
Georgetown University 
Law Center

Heidi G. Miller 3, 5
President, JPMorgan
International,
JPMorgan Chase & Co.
(banking and fi nancial 
services)

Hilda Ochoa-
Brillembourg3, 5
Founder, President and
Chief Executive Offi  cer,
Strategic Investment 
Group (investment 
management)

Steve Odland3, 4
Adjunct Professor, Florida 
Atlantic University School 
of Business and Former 
Chairman of 
the Board and Chief 
Executive Offi  cer,
Offi  ce Depot, Inc.
(offi  ce products retailer)

Kendall J. Powell
Chairman of the Board and
Chief Executive Offi  cer,
General Mills, Inc.

Michael D. Rose2*, 4
Chairman of the Board,
First Horizon National 
Corporation
(banking and fi nancial 
services)

Robert L. Ryan1, 3
Retired Senior Vice 
President and Chief 
Financial Offi  cer,
Medtronic, Inc.
(medical technology)

Dorothy A. Terrell4, 5*
Managing Director, 
FirstCap Advisors
(venture capital)

Board Committees
1 Audit
2 Compensation
3 Finance
4 Corporate Governance
5 Public Responsibility
*  Denotes Committee Chair

Senior Management
(as of August 1, 2011)

Mark W. Addicks
Senior Vice President; 
Chief Marketing Offi  cer

John R. Church
Senior Vice President,
Supply Chain

Samir Behl
Vice President;
President,
Asia/Pacifi c Region

Y. Marc Belton
Executive Vice President,
Global Strategy, Growth 
and Marketing Innovation

Richard L. Best
Senior Vice President,
Global Business Solutions 

Peter J. Capell
Senior Vice President,
International Wholesome 
Snacks Strategic
Business Unit

Gary Chu
Senior Vice President;
President, Greater China

Juliana L. Chugg
Senior Vice President;
President, Meals

Michael L. Davis
Senior Vice President,
Global Human Resources

David E. Dudick Sr.
Senior Vice President;
President, 
U.S. Channels Sales

Peter C. Erickson
Senior Vice President,
Innovation, Technology
and Quality

Ian R. Friendly
Executive Vice President;
Chief Operating Offi  cer,
U.S. Retail

Jeff rey L. Harmening
Senior Vice President;
President, Big G Cereals

David P. Homer
Senior Vice President;
President,
General Mills Canada

16

General Mills

John T. Machuzick
Senior Vice President;
President,
Bakeries and Foodservice

Luis Gabriel Merizalde
Vice President;
President, Europe,
Middle East and Africa

Michele S. Meyer
Vice President;
President,
Small Planet Foods

Donal L. Mulligan
Executive Vice President;
Chief Financial Offi  cer

James H. Murphy
Senior Vice President, 
Global Strategy and 
Growth

Kimberly A. Nelson
Senior Vice President,
External Relations;
President, 
General Mills Foundation

Christi L. Strauss
Senior Vice President;
Chief Executive Offi  cer,
Cereal Partners Worldwide

Anton V. Vincent
Vice President;
President, Baking Products

Sean N. Walker
Vice President;
President, Latin America
and South Africa

Keith A. Woodward
Senior Vice President,
Financial Operations

Jerald A. Young*
Vice President;
Controller

Michael P. Zechmeister
Vice President;
Treasurer

* Eff ective August 15, 2011

Jonathon J. Nudi
Vice President;
President, Snacks

Rebecca L. O’Grady
Vice President;
President, Yoplait

Shawn P. O’Grady
Senior Vice President;
President, Consumer 
Foods Sales

Christopher D. O’Leary
Executive Vice President;
Chief Operating Offi  cer,
International

Roderick A. Palmore
Executive Vice President;
General Counsel;
Chief Compliance and Risk
Management Offi  cer 
and Secretary

Kendall J. Powell
Chairman of the Board and
Chief Executive Offi  cer

Ann W. H. Simonds
Senior Vice President;
President, Pillsbury USA

Financial Review

Contents

Financial Summary 
Management’s Discussion and Analysis of Financial
Condition and Results of Operations 
Reports of Management and Independent Registered                            
Public Accounting Firm 
Consolidated Financial Statements 
Notes to Consolidated Financial Statements
 1 Basis of Presentation and Reclassifi cations 
 2 Summary of Signifi cant Accounting Policies 
 3 Acquisitions and Divestitures 
 4 Restructuring, Impairment, and Other Exit Costs 
 5 Investments in Joint Ventures 
 6 Goodwill and Other Intangible Assets 
 7 Financial Instruments, Risk Management Activities and Fair Values 
 8 Debt 
 9 Noncontrolling Interests 
 10 Stockholders’ Equity 
 11 Stock Plans 
 12 Earnings per Share 
 13 Retirement Benefi ts and Postemployment Benefi ts 
 14 Income Taxes 
 15 Leases and Other Commitments 
 16 Business Segment and Geographic Information 
 17 Supplemental Information 
 18 Quarterly Data 
Glossary 
Non-GAAP Measures 
Total Return to Stockholders 

18

19

43
45

49
49
53
53
55
56
57
63
64
65
66
69
69
77
79
79
81
82
83
85
88

 Annual Report 2011     17

Financial Summary

At the beginning of fi scal 2011, we revised the classifi cation of certain revenues and expenses to better align our 
income statement line items with how we manage our business. We have revised the classifi cation of amounts 
previously reported to conform to our fi scal 2011 presentation. Th  ese revised classifi cations had no eff ect on pre-
viously reported net earnings attributable to General Mills or earnings per share. See Note 1 to the Consolidated 
Financial Statements in this report for further details of the reclassifi cations. Th  e following table sets forth 
selected fi nancial data for each of the fi scal years in the fi ve-year period ended May 29, 2011:

In Millions, Except Per Share Data, Percentages and Ratios  

2011  

 2010  

Fiscal Year 

 2009 (a) 

 2008  

2007 

Operating data:
Net sales 
Gross margin (b) 
Selling, general, and administrative expenses 
Segment operating profi t (c) 
Divestitures (gain) 

Aft er-tax earnings from joint ventures 

Net earnings attributable to General Mills 
Depreciation and amortization 

Advertising and media expense 

Research and development expense 

Average shares outstanding:

   Basic 

   Diluted 

Earnings per share:

   Basic 

$ 14,880.2 

$ 14,635.6  

$ 14,555.8  

$ 13,548.0  

$ 12,303.9

  5,953.5 

  5,800.2  

  5,174.9  

    4,816.2  

    4,412.7

  3,192.0 

  3,162.7  

  2,893.2  

    2,566.0  

    2,314.5

  2,945.6 

  2,840.5  

  2,624.2  

    2,394.4  

    2,273.0

(17.4) 

96.4 

— 

101.7  

(84.9) 

91.9  

— 

 110.8  

—

 72.7

  1,798.3 
472.6 

  1,530.5  
457.1  

  1,304.4  
 453.6  

    1,294.7  
 459.2  

    1,143.9
 417.8

843.7 

235.0 

642.7  

664.8  

908.5  

218.3  

 659.6  

 683.3  

 732.1  

 208.2  

 663.7  

 687.1  

 587.2  

 204.7  

 665.9  

 693.8  

 491.4

 191.1

 693.1

 720.4

$ 
   Diluted 
   Diluted, excluding certain items aff ecting comparability (c)  $ 
Operating ratios:
Gross margin as a percentage of net sales 

Selling, general, and administrative expenses as a

    percentage of net sales 
Segment operating profi t as a percentage of net sales (c) 
Eff ective income tax rate 
Return on average total capital (b) (c) 
Balance sheet data:
Land, buildings, and equipment 

Total assets 

Long-term debt, excluding current portion 
Total debt (b) 
Noncontrolling interests 

$ 

 2.80  

 2.70  

 2.48  

$ 

$ 

$ 

 2.32  

 2.24  

 2.30  

$ 

$ 

$ 

 1.96  

 1.90  

 1.99  

$ 

$ 

$ 

 1.93  

 1.85  

 1.76  

$ 

$ 

$ 

 1.65 

 1.59 

 1.59 

40.0% 

39.6% 

35.6% 

35.5% 

35.9%

21.5% 

19.8% 

29.7% 

13.7% 

21.6% 

19.4% 

35.0% 

13.8% 

19.9% 

18.0% 

37.1% 

12.3% 

18.9% 

17.7% 

34.0% 

11.7% 

18.8%

18.5%

33.0%

11.0%

$   3,345.9  

$   3,127.7  

$   3,034.9  

$   3,108.1  

$   3,013.9 

   18,674.5  

   17,678.9  

   17,874.8  

   19,041.6  

   18,183.7 

    5,542.5  

    5,268.5  

    5,754.8  

    4,348.7  

    3,217.7 

    6,885.1  

    6,425.9  

    7,075.5  

    6,999.5  

    6,206.1 

 246.7  

 245.1  

 244.2  

 246.6  

    1,139.2 

Stockholders’ equity 

    6,365.5  

    5,402.9  

    5,172.3  

    6,212.2  

    5,318.7 

Cash fl ow data:
Net cash provided by operating activities 

Capital expenditures 

Net cash used by investing activities 

Net cash used by fi nancing activities 

Fixed charge coverage ratio 
Operating cash fl ow to debt ratio (b) 
Share data:
Low stock price 

High stock price 

Closing stock price 

Cash dividends per common share 

$   1,526.8  

$   2,181.2  

$   1,828.2  

$   1,729.9  

$   1,751.2 

 648.8  

 715.1  

 649.9  

 721.2  

 562.6  

 288.9  

 522.0  

 442.4  

 460.2 

 597.1 

 936.6  

    1,503.8  

    1,404.5  

    1,093.0  

    1,398.1 

 7.03  

22.2% 

 6.42  

33.9% 

 5.33  

25.8% 

 4.91  

24.7% 

 4.51 

28.2%

$ 

 33.57  

$ 

 25.59  

$ 

 23.61  

$ 

 25.72  

$ 

 24.64 

 39.95  

 39.29  

 1.12  

 36.96  

 35.62  

 0.96  

 35.08  

 25.59  

 0.86  

 31.25  

 30.54  

 0.78  

 30.56 

 30.08 

 0.72

Number of full- and part-time employees 

35,000 

33,000 

  30,000 

29,500 

  28,580

(a) Fiscal 2009 was a 53-week year; all other fi scal years were 52 weeks. 

(b) See Glossary on page 83 of this report for defi nition. 

(c) See page 85 of this report for our discussion of this measure not defi ned by generally accepted accounting principles.

 
 
 
 
 
 
 
 
 
  
  
  
 
  
  
  
  
 
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
Management’s Discussion and Analysis of 
Financial Conditions and Results of Operations

EXECUTIVE OVERVIEW

We are a global consumer foods company. We develop 
distinctive value-added food products and market them 
under unique brand names. We work continuously to 
improve  our  established  products  and  to  create  new 
products that meet consumers’ evolving needs and pref-
erences. In addition, we build the equity of our brands 
over time with strong consumer-directed marketing and 
innovative merchandising. We believe our brand-build-
ing strategy is the key to winning and sustaining lead-
ing share positions in markets around the globe.

Our fundamental business goal is to generate supe-
rior returns for our stockholders over the long term. 
We believe that increases in net sales, segment oper-
ating profi t, earnings per share (EPS), and return on 
average total capital are the key measures of fi nancial 
performance  for  our  businesses.  See  the  “Non-GAAP 
Measures” section on page 85 for a description of our 
discussion  of  total  segment  operating  profi t,  diluted 
EPS excluding certain items aff ecting comparability and 
return on average total capital, which are not defi ned by 
generally accepted accounting principles (GAAP). 

Our objectives are to consistently deliver:
•  low single-digit annual growth in net sales; 
•   mid single-digit annual growth in total segment 

operating profi t; 

•  high single-digit annual growth in EPS; and 
•  improvements in return on average total capital.

We believe that this fi nancial performance, coupled 
with an attractive dividend yield, should result in long-
term value creation for stockholders. We also return 
a substantial amount of cash to stockholders through 
share repurchases and dividends.

For the fi scal year ended May 29, 2011, our net sales 
grew  2  percent,  total  segment  operating  profi t  grew 
4 percent and diluted EPS grew 20 percent, however 
our return on average total capital declined by 10 basis 
points despite these positive earnings metrics. Diluted 
EPS  excluding  certain  items  affecting  comparability 
increased 8 percent from fi scal 2010 (see the “Non-GAAP 
Measures” section on page 85 for our use of this measure 
and our discussion of the items aff ecting comparability). 
Net cash provided by operations totaled $1.5 billion in 
fi scal 2011, enabling us to increase our annual dividend 
payments per share by 17 percent from fi scal 2010 and 
continue returning cash to stockholders through share 
repurchases, which totaled $1.2 billion in fi scal 2011. We 
also made signifi cant capital investments totaling $649 
million in fi scal 2011. 

We achieved the following related to our six key oper-

ating objectives for fi scal 2011: 
•  Net sales growth of 2 percent was primarily driven by 
volume gains in our International segment and net price 
realization and mix.
•  We  achieved  a  4  percent  increase  in  total  segment 
operating profi t despite renewed input cost infl ation. 
•  Our gross margin as a percent of net sales was com-
parable to fi scal 2010. We took pricing actions on most 
of our product lines in fi scal 2011 to partially off set the 
increases in input costs. In addition, we continued to 
focus on the other elements of our holistic margin man-
agement (HMM) program, which include cost-savings 
initiatives, marketing spending effi  ciencies, and profi table 
sales mix strategies.
•  We continued to invest in media and other brand-
building marketing programs. However, our total media 
and advertising spending decreased from fi scal 2010 lev-
els, which increased 24 percent versus fi scal 2009.
•  We grew our Bakeries and Foodservice segment oper-
ating profi t, including a focus on higher-margin, branded 
product lines within our most attractive foodservice cus-
tomer channels.
•  We continued to grow our business in international 
markets. We focused on our core platforms of ready-to-
eat cereal, super-premium ice cream, convenient meal 
solutions,  and  healthy  snacking  by  introducing  new 
products and investing to drive sales growth.

Details  of  our  fi nancial  results  are  provided  in  the 
“Fiscal 2011 Consolidated Results of Operations” section 
below.

We expect slow improvement in the operating envi-
ronment for food companies around the globe. Although 
we believe the environment will remain challenging in 
fi scal 2012, we expect to deliver another year of qual-
ity growth. Excluding the eff ects of our acquisition of 
interests in Yoplait S.A.S. and Yoplait Marques S.A.S., we 
expect to achieve these results:
•  We are targeting mid single-digit growth in net sales 
primarily driven by net price realization, as our plans 
assume a modest decline in pound volume.
•  We have a strong lineup of consumer marketing, mer-
chandising, and innovation planned to support our lead-
ing brands. We will continue to build our global platforms 
in markets around the world, accelerating our eff orts in 
rapidly growing emerging markets. 
•  We are targeting low single-digit growth in total seg-
ment operating profi t in fi scal 2012, as we expect our 
HMM discipline of cost savings, mix management and 

 Annual Report 2011     19

price realization to largely off set an expected 10 to 11 
percent increase in input costs. 

Our businesses generate strong levels of cash fl ows. 
We use some of this cash to reinvest in our business. 
Our fi scal 2012 plans call for $670 million of expendi-
tures for capital projects, excluding expenditures that 
may be required for Yoplait S.A.S. On June 28, 2011, our 
Board of Directors approved a dividend increase to an 
annual rate of $1.22 per share, a 9 percent increase from 
the rate paid in fi scal 2011. 

As a result of the acquisition of interests in Yoplait enti-
ties, we expect to reduce our level of share repurchases in 
fi scal 2012. We expect that share repurchases will off set 
normal levels of stock option exercises in fi scal 2012.

Certain terms used throughout this report are defi ned 

in a glossary on page 83 of this report.

FISCAL 2011 CONSOLIDATED RESULTS OF OPERATIONS

In fi scal 2011, net earnings attributable to General Mills 
was $1,798 million, up 18 percent from $1,530 million in 
fi scal 2010, and we reported diluted EPS of $2.70 in fi scal 
2011, up 20 percent from $2.24 in fi scal 2010. Fiscal 2011 
results include gains from the mark-to-market valuation 
of certain commodity positions and grain inventories ver-
sus fi scal 2010 which included losses. Fiscal 2011 results 
also include the net benefi t from the resolution of uncer-
tain tax matters, and fi scal 2010 results include income 
tax expense related to the enactment of federal health 
care reform. Diluted EPS excluding these items aff ecting 
comparability was $2.48 in fi scal 2011, up 8 percent from 
$2.30 in fi scal 2010 (see the “Non-GAAP Measures” sec-
tion on page 85 for our use of this measure and our dis-
cussion of the items aff ecting comparability).

Th  e components of net sales growth are shown in the 

following table:

Components of Net Sales Growth

Contributions from volume growth (a) 
Net price realization and mix 

Foreign currency exchange 

Net sales growth 

Fiscal 2011
vs. 2010

1 pt

1 pt

Flat 

2 pts

(a) Measured in tons based on the stated weight of our product shipments. 

Net sales grew 2 percent in fi scal 2011, due to 1 per-
centage point of volume growth and 1 percentage point 
of growth from net price realization and mix. Foreign 
exchange was fl at compared to fi scal 2010.

Cost of sales increased $91 million in fi scal 2011 to 
$8,927 million. Th  is increase was driven by $157 million 
higher net input costs and product mix and an $84 mil-
lion increase attributable to higher volume, partially off -
set by a $95 million net decrease in cost of sales related 
to mark-to-market valuation of certain commodity posi-
tions and grain inventories as described in Note 7 to the 
Consolidated Financial Statements on page 57 of this 
report, compared to a net increase of $7 million in fi scal 
2010. In fi scal 2010, we recorded a charge of $48 million 
resulting from a change in the capitalization threshold 
for certain equipment parts.

Gross margin grew 3 percent in fi scal 2011 versus fi s-
cal 2010. Gross margin as a percent of net sales increased 
by 40 basis points from fi scal 2010 to fi scal 2011. Th  ese 
improvements were primarily driven by gains from the 
mark-to-market valuation of certain commodity posi-
tions and grain inventories in fi scal 2011 versus losses 
in fi scal 2010.

Selling, general and administrative (SG&A) expenses 
were up $29 million in fi scal 2011 versus fi scal 2010, 
while SG&A expenses as a percent of net sales remained 
essentially  flat  from  fiscal  2010  to  fiscal  2011.  The 
increase in SG&A expenses was primarily driven by a 
$69 million increase in corporate pension expense par-
tially off set by a 7 percent decrease in advertising and 
media expense. In fi scal 2010, the Venezuelan govern-
ment devalued the bolivar fuerte exchange rate against 
the U.S. dollar. Th  e $14 million foreign exchange loss 
resulting from the devaluation was substantially off set 
by a $13 million recovery against a corporate investment. 
During fi scal 2011, we recorded a net divestiture gain 
of $17 million. We recorded a gain of $14 million related 
to the sale of a foodservice frozen baked goods product 
line in our International segment and a gain of $3 mil-
lion related to the sale of a pie shell product line in our 
Bakeries and Foodservice segment. Th  ere were no dives-
titures in fi scal 2010. 

Interest, net for fi scal 2011 totaled $346 million, $55 
million lower than fi scal 2010. Th  e average interest rate 
on our total outstanding debt was 5.6 percent in fi scal 
2011 compared to 6.3 percent in fi scal 2010, generating 
a $45 million decrease in net interest. Average inter-
est bearing instruments increased $474 million in fi scal 
2011, primarily due to more share repurchases than in 
fi scal 2010, leading to a $30 million increase in net inter-
est. In fi scal 2010, we also recorded a loss of $40 million 
related to the repurchase of certain notes, which rep-
resented the premium paid, the write-off  of remaining 

20     General Mills

 
 
discount and unamortized fees, and the settlement of 
related swaps.

Restructuring,  impairment,  and  other  exit  costs 

totaled $4 million in fi scal 2011 as follows:

Expense, in Millions

Discontinuation of underperforming product 

line in our U.S. Retail segment 

Charges associated with restructuring actions 

  previously announced 

Total 

$1.7 

 2.7 

$4.4 

In fi scal 2011, we decided to exit an underperform-
ing product line in our U.S. Retail segment. As a result 
of  this  decision,  we  concluded  that  the  future  cash 
fl ows generated by this product line were insuffi  cient 
to recover the net book value of the associated long-
lived assets. Accordingly, we recorded a non-cash charge 
of $2 million related to the impairment of the associ-
ated long-lived assets. No employees were aff ected by 
these actions. In addition, we recorded $3 million of 
charges associated with restructuring actions previously 
announced. In fi scal 2011, we paid $6 million in cash 
related to restructuring actions taken in fi scal 2011 and 
previous years.

Our consolidated eff ective tax rate for fi scal 2011 was 
29.7 percent compared to 35.0 percent in fi scal 2010. 
Th  e 5.3 percentage point decrease was primarily due to 
a $100 million reduction to tax expense recorded in fi scal 
2011 related to a settlement with the Internal Revenue 
Service (IRS) concerning corporate income tax adjust-
ments for fi scal years 2002 to 2008. Th  e adjustments 
primarily relate to the amount of capital loss, deprecia-
tion, and amortization we reported as a result of the sale 
of noncontrolling interests in our General Mills Cereals, 
LLC (GMC) subsidiary. Fiscal 2010 income tax expense 
included a $35 million increase related to the enactment 
of federal health care reform (the Patient Protection and 
Aff ordable Care Act, as amended by Health Care and 
Education Reconciliation Act of 2010). Th  is legislation 
changed the tax treatment of subsidies to companies 
that provide prescription drug benefi ts that are at least 
the equivalent of benefi ts under Medicare Part D (see 
the “Impact of Infl ation” section below for additional dis-
cussion of this legislation). 

Aft er-tax earnings from joint ventures for fi scal 2011 
decreased to $96 million compared to $102 million in fi s-
cal 2010. Th  e decrease is primarily due to higher adver-
tising and media spending and increased service cost 

allocations, all in CPW. In fi scal 2011, CPW net sales grew 
by 3 percent due to a 2 percentage point increase in 
volume and a 1 percentage point increase from favorable 
foreign exchange. Net price realization and mix was fl at 
compared to fi scal 2010. Net sales for HDJ increased 4 
percent from fi scal 2010 primarily due to 9 percentage 
points of favorable foreign exchange, partially off set by 
a 5 percentage point decline in net price realization and 
mix. Volume was fl at compared to fi scal 2010.

Average diluted shares outstanding decreased by 18 
million in fi scal 2011 from fi scal 2010, due primarily to 
the repurchase of 32 million shares since the end of fi s-
cal 2010, partially off set by the issuance of shares upon 
stock option exercises. 

FISCAL 2011 CONSOLIDATED BALANCE 
SHEET ANALYSIS

Cash and cash equivalents decreased $54 million from 
fi scal 2010, as discussed in the “Liquidity” section on 
page 29.

Receivables increased $121 million from fi scal 2010 as 
a result of foreign currency translation eff ects of $44 
million and sales timing shift s. Th  e allowance for doubt-
ful accounts was essentially unchanged from fi scal 2010.
Inventories increased $265 million from fi scal 2010 

primarily as a result of increased commodity prices.

Prepaid expenses and other current assets increased 
$105 million from fi scal 2010, due mainly to increases in 
derivatives receivable balances. 

Land, buildings, and equipment increased $218 mil-
lion from fi scal 2010, as capital expenditures of $649 mil-
lion and a foreign currency translation impact of $55 
million were partially off set by depreciation expense of 
$462 million in fi scal 2011.

Goodwill and other intangible assets increased $256 
million from fi scal 2010 primarily due to foreign currency 
translation of $148 million and the acquisitions of the 
Mountain High yoghurt business and the Pasta Master 
meals business. We recorded $72 million of goodwill and 
$45 million of other intangible assets related to these 
transactions. 

Other assets increased $99 million from fi scal 2010, 
driven mainly by a $126 million increase in our prepaid 
pension assets and a $121 million increase in our invest-
ment and advances to joint ventures, partially off set by 
a decrease of $117 million in non-current interest rate 
derivatives receivable. 

 Annual Report 2011     21

 
Accounts payable increased $146 million to $995 mil-
lion in fi scal 2011, primarily due to shift s in timing of 
payments.

Long-term debt, including current portion, and notes 
payable increased $459 million from fi scal 2010 primar-
ily due to the issuance of $1.2 billion of long-term debt 
in fi scal 2011, partially off set by a $739 million decrease 
in notes payable.

Th  e current and non-current portions of net deferred 
income taxes liability increased $268 million from fi scal 
2010 due to contributions to our defi ned benefi t pension 
plans and book versus tax depreciation diff erences.

Other current liabilities decreased $441 million from 
fi scal  2010,  primarily  driven  by  decreases  in  accrued 
taxes of $360 million and a $136 million decrease in con-
sumer marketing accruals. 

Other liabilities decreased $386 million from fi scal 
2010, driven by a decrease of $175 million in pension and 
postretirement liabilities, a decrease of $158 million in 
non-current derivatives payable, and a decrease of $43 
million in non-current accrued taxes payable.

Retained earnings increased $1,069 million from fi scal 
2010, refl ecting fi scal 2011 net earnings of $1,798 mil-
lion less dividends paid of $729 million. Treasury stock 
increased $595 million from fi scal 2010, due to $1,164 mil-
lion of share repurchases, partially off set by $568 million 
related to stock-based compensation plans. Additional 
paid in capital increased $13 million from fi scal 2010, 
due to stock compensation plan activity. Accumulated 
other comprehensive loss (AOCI)  decreased  by  $476 
million aft er-tax from fi scal 2010, primarily driven by 
foreign currency translation of $358 million and pension 
and postemployment activity of $128 million.

FISCAL 2010 CONSOLIDATED RESULTS 
OF OPERATIONS

Net earnings attributable to General Mills were $1,530 
million in fi scal 2010, up 17 percent from $1,304 million 
in fi scal 2009, and we reported diluted EPS of $2.24 in 
fi scal 2010, up 18 percent from $1.90 in fi scal 2009. Fiscal 
2010 and 2009 results include losses from the mark-
to-market  valuation  of  certain  commodity  positions 
and grain inventories. Fiscal 2010 results also include 
income tax expense related to the enactment of federal 
health care reform, and the fi scal 2009 results include 
a net divestiture gain, income from a settlement with 
an insurance carrier, and the impact of a court deci-
sion on an uncertain tax matter. Diluted EPS excluding 

these items aff ecting comparability was $2.30 in fi scal 
2010, up 16 percent from $1.99 in fi scal 2009 (see the 
“Non-GAAP Measures” section on page 85 for our use of 
this measure and our discussion of the items aff ecting 
comparability).

Th  e components of net sales growth are shown in the 

following table:

Components of Net Sales Growth

Contributions from volume growth (a) 

Net price realization and mix 

Foreign currency exchange 

Net sales growth 

Fiscal 2010
vs. 2009

Flat 

1 pt

Flat 

1 pt

(a) Measured in tons based on the stated weight of our product shipments. 

Net sales grew 1 point in fi scal 2010, driven by 1 per-
centage point of growth from net price realization and 
mix. Contributions from volume were fl at, including the 
loss of 2 points of growth from divested products and a 
1 percentage point loss from an additional week in fi scal 
2009. Foreign exchange did not aff ect sales growth in 
fi scal 2010.

Cost of sales decreased $546 million in fi scal 2010 
to $8,835 million. Th  is decrease was mainly driven by 
favorable mix, HMM initiatives, and lower input costs. In 
fi scal 2010, we recorded a $7 million net increase in cost 
of sales related to mark-to-market valuation of certain 
commodity positions and grain inventories as described 
in Note 7 to the Consolidated Financial Statements on 
page 57 of this report, compared to a net increase of 
$119 million in fi scal 2009. In fi scal 2010, we recorded 
a charge of $48 million resulting from a change in the 
capitalization  threshold  for  certain  equipment  parts, 
enabled by an upgrade to our parts management system.
Gross  margin  grew  12  percent  in  fi scal  2010  ver-
sus fi scal 2009. Gross margin as a percent of net sales 
increased by 400 basis points from fi scal 2009 to fi scal 
2010. Th  ese improvements were driven by favorable mix, 
HMM initiatives and lower input costs.

Selling, general and administrative (SG&A) expenses 
were up $270 million in fi scal 2010 versus fi scal 2009. 
SG&A expenses as a percent of net sales in fi scal 2010 
increased  by  2  percentage  points  compared  to  fi scal 
2009. Th  e  increase  in  SG&A  expenses  was  primarily 
driven by a 24 percent increase in advertising and media 
expense.  In  fiscal  2010,  the  Venezuelan  government 
devalued the bolivar fuerte exchange rate against the 

22     General Mills

 
 
U.S. dollar. Th  e eff ect of the devaluation was a $14 million 
foreign exchange loss. Also in fi scal 2010, we recorded 
a $13 million recovery against a corporate investment 
compared to write downs of $35 million related to vari-
ous corporate investments in fi scal 2009. In fi scal 2009, 
we recorded a $41 million gain from a settlement with 
the insurance carrier covering the loss of our La Salteña 
pasta manufacturing facility in Argentina, which was 
destroyed by fi re in fi scal 2008.

Th  ere  were  no  divestitures  in  fi scal  2010.  In  fi scal 
2009, we recorded a net divestiture gain of $129 million 
related to the sale of our Pop•Secret product line from 
our U.S. Retail segment for $192 million in cash. Also in 
fi scal 2009, we recorded a $38 million loss on the sale 
of a portion of the assets of our frozen unbaked bread 
dough product line in our Bakeries and Foodservice seg-
ment, including the discontinuation of our frozen dinner 
roll product line in our U.S. Retail segment that shared 
a divested facility. In addition, we recorded a $6 million 
loss in fi scal 2009 on the sale of our bread concentrates 
product line in our Bakeries and Foodservice segment. 

Interest, net for fi scal 2010 totaled $402 million, $19 
million higher than fi scal 2009. Average interest-bearing 
instruments decreased $1.0 billion in fi scal 2010, leading 
to a $58 million decrease in net interest, while average 
interest rates increased 60 basis points generating a $37 
million increase in net interest. Th  e average interest rate 
on our total outstanding debt was 6.3 percent in fi scal 
2010 compared to 5.7 percent in fi scal 2009. In fi scal 
2010, we also recorded a loss of $40 million related to 
the repurchase of certain notes, which represented the 
premium paid, the write-off  of remaining discount and 
unamortized fees, and the settlement of related swaps.

Restructuring,  impairment,  and  other  exit  costs 

totaled $31 million in fi scal 2010 as follows:

Expense (Income), in Millions 

Discontinuation of kids’ refrigerated yogurt 

  beverage and microwave soup product lines 

$24.1 

Discontinuation of the breadcrumbs product 

line at Federalsburg, Maryland plant  

Sale of Contagem, Brazil bread and pasta plant  

Charges associated with restructuring 

  actions previously announced 

Total 

 6.2 

 (0.6)

 1.7 

$31.4 

In fi scal 2010, we decided to exit our kids’ refriger-
ated yogurt beverage product line at our Murfreesboro, 
Tennessee plant and our microwave soup product line 

at our Vineland, New Jersey plant to rationalize capac-
ity for more profi table items. Our decisions to exit these 
U.S. Retail segment products resulted in a $24 million 
non-cash charge against the related long-lived assets. 
No employees were aff ected by these actions. We recog-
nized $2 million of other exit costs and completed these 
actions in fi scal 2011. We also decided to exit our bread-
crumb product line at our Federalsburg, Maryland plant 
in our Bakeries and Foodservice segment. As a result of 
this decision, we concluded that the future cash fl ows 
generated by these products were insuffi  cient to recover 
the net book value of the associated long-lived assets. 
Accordingly, we recorded a non-cash charge of $6 mil-
lion primarily related to the impairment of these long-
lived assets and in the fourth quarter of fi scal 2010, we 
sold our manufacturing facility in Federalsburg for $3 
million. In fi scal 2010, we also recorded a $1 million net 
gain on the sale of our previously closed Contagem, Brazil 
bread and pasta plant for cash proceeds of $6 million, 
and recorded $2 million of costs related to previously 
announced restructuring actions. In fi scal 2010, we paid 
$8 million in cash related to restructuring actions taken 
in fi scal 2010 and previous years. 

Our consolidated eff ective tax rate for fi scal 2010 was 
35.0 percent compared to 37.1 percent in fi scal 2009. 
Th  e 2.1 percentage point decrease primarily refl ects an 
unfavorable court decision in fi scal 2009 on an uncer-
tain tax matter, which increased fi scal 2009 income tax 
expense by $53 million. In addition, fi scal 2009 included 
$15 million of tax expense related to nondeductible good-
will write-off s associated with divestitures. Fiscal 2010 
income  tax  expense  included  a  $35  million  increase 
related to the enactment of federal health care reform. 
Th  is  legislation  changed  the  tax  treatment  of  subsi-
dies to companies that provide prescription drug ben-
efi ts that are at least the equivalent of benefi ts under 
Medicare Part D (see the “Impact of Infl ation” section 
below for additional discussion of this legislation). Th  e 
fi scal 2010 tax rate also included increased benefi ts from 
the domestic manufacturing deduction.

Aft er-tax earnings from joint ventures for fi scal 2010 
increased to $102 million compared to $92 million in 
the same period in fi scal 2009. In fi scal 2010, net sales 
for CPW grew 6 percent, due to 4 percentage points of 
growth from net price realization and mix, 1 percentage 
point from favorable foreign exchange and a 1 percent-
age point increase in volume, including growth in Russia, 
Southeast Asia, the Middle East and Latin America. Net 
sales for HDJ decreased 4 percent, due primarily to an 11 

 Annual Report 2011     23

 
 
percentage point decline in volume, partially off set by 
favorable foreign exchange.

Average diluted shares outstanding decreased by 4 
million in fi scal 2010 from fi scal 2009, due primarily to 
the timing of share repurchases including the repur-
chase of 21 million shares since the end of fi scal 2009, 
partially off set by the issuance of shares upon stock 
option exercises. 

RESULTS OF SEGMENT OPERATIONS

Our businesses are organized into three operating segments: U.S. Retail; International; and Bakeries and Foodservice.
Th  e following tables provide the dollar amount and percentage of net sales and operating profi t from each seg-

ment for fi scal years 2011, 2010, and 2009:

Net Sales 

In Millions 

U.S. Retail 

International 

Bakeries and Foodservice 

Total 

Segment Operating Profi t

U.S. Retail 

International 

Bakeries and Foodservice 

Total 

2011  

Fiscal Year

2010 

2009 

Dollars  

Percent 
of Total  

Dollars  

Percent  
of Total  

Dollars  

Percent
of Total

$10,163.9 

69% 

 $10,209.8 

70% 

$9,973.6 

 2,875.5 

 1,840.8 

19 

12 

 2,684.9 

 1,740.9 

18 

12 

2,571.8 

2,010.4 

68%

18 

14 

$14,880.2 

100% 

 $14,635.6 

100% 

 $14,555.8 

100%

$2,347.9  

80% 

 $2,385.2  

84% 

$2,206.6  

84%

 291.4  

 306.3  

10  

10  

 192.1  

 263.2  

7  

9  

  239.2  

 178.4  

9 

7

$2,945.6  

100% 

 $2,840.5  

100% 

 $2,624.2  

100%

Segment operating profi t excludes unallocated cor-
porate items, gain on divestitures, and restructuring, 
impairment, and other exit costs because these items 
affecting  operating  profit  are  centrally  managed  at 
the  corporate  level  and  are  excluded  from  the  mea-
sure of segment profi tability reviewed by our executive 
management. 

U.S. Retail Segment Our U.S. Retail segment refl ects 
business with a wide variety of grocery stores, mass 
merchandisers, membership stores, natural food chains, 
and drug, dollar and discount chains operating through-
out the United States. Our major product categories in 
this business segment are ready-to-eat cereals, refrig-
erated yogurt, ready-to-serve soup, dry dinners, shelf 
stable and frozen vegetables, refrigerated and frozen 
dough products, dessert and baking mixes, frozen pizza 
and pizza snacks, grain, fruit and savory snacks, and a 
wide variety of organic products including soup, granola 
bars, and cereal.

24     General Mills

 
 
 
  
  
Components of net sales growth are shown in the fol-

lowing table:

U.S. Retail Net Sales Percentage 
Change by Division

Components of U.S. Retail Net Sales Growth

Contributions from volume growth (a) 

Net price realization and mix 

Net sales growth 

Fiscal  
2011  
vs. 2010  

Fiscal
2010 
 vs. 2009 

Flat   

Flat   

Flat   

1 pt

1 pt

2 pts

(a) Measured in tons based on the stated weight of our product shipments. 

In fi scal 2011, net sales for our U.S. Retail segment 
were $10.2 billion, fl at compared to fi scal 2010. Volume 
on a tonnage basis and net price realization and mix 
were both fl at compared to fi scal 2011. 

Net sales for this segment totaled $10.2 billion in fi scal 
2010 and $10.0 billion in fi scal 2009. Net price realiza-
tion and mix added 1 percentage point of growth and 
volume  on  a  tonnage  basis  contributed  1  percentage 
point of growth including a loss of 2 percentage points 
from an additional week in fi scal 2009.

Net sales for our U.S. retail divisions are shown in the 

tables below:

U.S. Retail Net Sales by Division

In Millions 

Big G 

Meals 

Pillsbury 

Yoplait 

Snacks 

 Fiscal Year

 2011  

2010  

 2009 

$2,293.6  

$2,351.3  

$2,231.9 

 2,131.8  

 2,146.0  

 2,139.6 

 1,823.9  

 1,858.2  

1,851.9 

 1,499.0  

1,491.2  

 1,471.0 

 1,378.3  

 1,315.8  

 1,237.7 

Baking Products 
Small Planet Foods and other 

  808.6  
 228.7  

  845.2  
 202.1  

  842.6 
 198.9 

Total 

$10,163.9   $10,209.8  

 $9,973.6 

Big G 

Meals 

Pillsbury 

Yoplait 

Snacks 

Baking Products 

Small Planet Foods 

Total 

Fiscal 2011  
vs. 2010 

Fiscal 2010
vs. 2009

(2)% 

5%

(1) 

(2) 

1  

5  

(4) 

13  

Flat 

Flat

Flat

 1 

 6 

 Flat

 3 

 2%

In fi scal 2011, net sales for Big G cereals declined 2 per-
cent from last year which included Chocolate Cheerios 
and Wheaties Fuel introductory volume. Meals division 
net sales decreased 1 percent as Helper dinner mixes 
and Green Giant canned vegetables declines were par-
tially off set by growth in Old El Paso Mexican products, 
Progresso  ready-to-serve  soups  and  Wanchai  Ferry 
and Macaroni Grill frozen entrees. Pillsbury net sales 
declined 2 percent due to sales declines in Totino’s pizza. 
Net sales for Yoplait grew 1 percent including the acquisi-
tion of the Mountain High yoghurt business. Snacks net 
sales grew 5 percent, driven by Nature Valley and Fiber 
One  grain  snack  bars.  Net  sales  for  Baking  Products 
declined 4 percent. Small Planet Food’s net sales were 
up 13 percent driven by double-digit growth for Lärabar 
fruit and nut energy bars.

In fi scal 2010, net sales for Big G cereals grew 5 per-
cent driven by Multigrain Cheerios, Cinnamon Toast 
Crunch, and Fiber One cereals and introductory sales 
of Chocolate Cheerios and Wheaties Fuel. Meals divi-
sion net sales were fl at, as gains from Green Giant fro-
zen vegetables and Old El Paso Mexican products were 
off set by lower sales of Progresso ready-to-serve soups. 
Pillsbury net sales were fl at, including gains on Totino’s 
pizza  and  Pizza  Rolls  snacks  and  Pillsbury  Toaster 
Strudel  pastries  offset  by  lower  sales  for  Pillsbury 
refrigerated baked goods. Net sales for Yoplait grew 1 
percent, led by introductory sales from Yoplait Delights 
and Yoplait Greek style yogurt. Snacks net sales grew 6 
percent, driven by Fiber One bars, Nature Valley grain 
snacks and several fruit snack varieties. Net sales for 
Baking Products were fl at. Small Planet Food’s net sales 
were up 3 percent, refl ecting performance of Cascadian 
Farm cereal and granola bars and Lärabar fruit and nut 
energy bars.

 Annual Report 2011     25

 
 
 
  
  
 
Segment operating profi t of $2.3 billion in fi scal 2011 
declined $37 million, or 2 percent, from fi scal 2010. Th  e 
decrease was primarily driven by unfavorable supply 
chain costs of $81 million, partially off set by a 9 percent 
reduction in advertising and media expense.

Segment operating profi t of $2.4 billion in fi scal 2010 
improved $179 million, or 8 percent, over fi scal 2009. Th  e 
increase was primarily driven by favorable supply chain 
costs of $238 million, net price realization and mix of 
$106 million, and volume growth of $54 million, partially 
off set by a 22 percent increase in advertising and media 
expense and higher administrative costs. 

International  Segment  In  Canada,  our  major  prod-
uct categories are ready-to-eat cereals, shelf stable and 
frozen vegetables, dry dinners, refrigerated and frozen 
dough products, dessert and baking mixes, frozen pizza 
snacks, and grain and fruit snacks. In markets outside 
North America, our product categories include super-
premium  ice  cream  and  frozen  desserts,  refrigerated 
yogurt, grain snacks, shelf stable and frozen vegetables, 
refrigerated and frozen dough products, and dry din-
ners. Our International segment also includes products 
manufactured in the United States for export, mainly to 
Caribbean and Latin American markets, as well as prod-
ucts we manufacture for sale to our international joint 
ventures. Revenues from export activities are reported in 
the region or country where the end customer is located. 
Components of net sales growth are shown in the fol-

lowing table:

Components of International Net Sales Growth

Fiscal 2011  
vs. 2010  

 Fiscal 2010 
 vs. 2009 

Contributions from volume growth (a) 
Net price realization and mix 

Foreign currency exchange 

Net sales growth 

6  pts 

1  pt 

Flat  

7  pts 

Flat

 3  pts

 1  pt

 4  pts

(a) Measured in tons based on the stated weight of our product shipments. 

In fi scal 2011, net sales for our International segment 
were $2,876 million, up 7 percent from fi scal 2010. Th  is 
growth was driven by 6 percentage points of contribu-
tions from volume and 1 percentage point from net price 
realization and mix.  Foreign currency exchange was fl at 
compared to fi scal 2010. 

Net sales totaled $2,685 million in fi scal 2010, up 4 
percent from $2,572 million in fi scal 2009. Th  e growth 

in fi scal 2010 was driven by 3 percentage points from 
net price realization and mix and 1 percentage point 
of favorable foreign currency exchange. Pound volume 
was fl at, refl ecting a 2 percentage point reduction from 
divested product lines.

Net sales for our International segment by geographic 

region are shown in the following tables:

International Net Sales by Geographic Region

In Millions  

Europe 

Canada 
Asia/Pacifi c 

Latin America 

Total 

 Fiscal Year

 2011  

 2010  

 2009 

$905.5  

 $859.6   

$849.1 

 769.9   
 822.9  

 377.2  

 709.9   
 720.0  

 395.4 

 645.9 
 634.5 

 442.3 

$2,875.5  

$2,684.9  

 $2,571.8 

International Change in Net Sales by Geographic Region

Europe 

Canada 

Asia/Pacifi c 

Latin America 

Total 

Fiscal 2011  
vs. 2010  

 Fiscal 2010 
 vs. 2009 

5% 

8  

14  

(5) 

7% 

1%

10 

 13 

 (11)

 4%

In  fi scal  2011,  net  sales  in  Europe  grew  5  percent 
driven by growth in Häagen Dazs and Nature Valley 
in the United Kingdom, and Old El Paso in France and 
Switzerland,  partially  offset  by  unfavorable  foreign 
exchange. Net sales in Canada increased 8 percent due 
to favorable foreign exchange and growth in ready-to-
eat cereals. In the Asia/Pacifi c region, net sales grew 
14  percent  driven  by  growth  of  Häagen-Dazs  and 
Wanchai Ferry brands in China, and atta fl our in India. 
Latin America net sales decreased 5 percent driven by 
unfavorable foreign exchange primarily related to the 
2010 devaluation of the Venezuelan currency, partially 
off set by Diablitos growth in Venezuela and La Salteña 
growth in Argentina.

In fi scal 2010, net sales in Europe increased by 1 per-
cent, driven by growth in Nature Valley and Old El 
Paso partially off set by unfavorable foreign currency 
exchange. Net sales in Canada increased 10 percent due 
to favorable foreign currency exchange and growth from 
cereal and Old El Paso. In the Asia/Pacifi c region, net 
sales grew 13 percent due to growth from Häagen-Dazs 
shops  and Wanchai  Ferry  products  in  China.  Latin 

26     General Mills

  
  
  
  
  
America net sales decreased 11 percent due to unfavor-
able foreign currency exchange, partially off set by net 
price realization.

Segment operating profi t for fi scal 2011 grew 52 per-
cent to $291 million from $192 million in fi scal 2010, 
primarily driven by volume growth and favorable foreign 
currency exchange. In fi scal 2010, we incurred a $14 mil-
lion foreign exchange loss on the revaluation of non-
bolivar fuerte monetary balances in Venezuela.

Segment operating profi t for fi scal 2010 declined 20 
percent to $192 million, from $239 million in fi scal 2009, 
refl ecting unfavorable foreign currency eff ects and a 31 
percent increase in advertising and media expense, par-
tially off set by favorable net price realization. 

In January 2010, the Venezuelan government devalued 
the bolivar fuerte by resetting the offi  cial exchange rate. 
Th  e eff ect of the devaluation was a $14 million foreign 
exchange loss in fi scal 2010, primarily on the revaluation 
of non-bolivar fuerte monetary balances in Venezuela. 
We continue to use the offi  cial exchange rate to remea-
sure the fi nancial statements of our Venezuelan opera-
tions, as we intend to remit dividends solely through the 
government-operated Foreign Exchange Administration 
Board (CADIVI). Th  e devaluation of the bolivar fuerte 
also reduced the U.S. dollar equivalent of our Venezuelan 
results of operations and fi nancial condition, but this did 
not have a material impact on our results. During fi scal 
2010, Venezuela became a highly infl ationary economy, 
which did not have a material impact on our results in 
fi scal 2011 or 2010.

Components of net sales growth are shown in the fol-

lowing table:

Components of Bakeries and Foodservice Net Sales Growth

Contributions from volume growth (a) 
Net price realization and mix 

Foreign currency exchange 

Net sales growth 

Fiscal 2011  
vs. 2010  

 Fiscal 2010 
 vs. 2009 

Flat   

6  pts 

Flat  

6  pts 

-8  pts

 -5  pts

Flat

 -13  pts

(a) Measured in tons based on the stated weight of our product shipments. 

For  fiscal  2011,  net  sales  for  our  Bakeries  and 
Foodservice segment increased 6 percent to $1,841 mil-
lion. Th  e increase in fi scal 2011 was driven by an increase 
in net price realization and mix of 6 percentage points, 
primarily from prices indexed to commodity markets. 
Contributions from volume were fl at, including a 2 per-
centage point decline from a divested product line.

For  fiscal  2010,  net  sales  for  our  Bakeries  and 
Foodservice segment decreased 13 percent to $1,741 mil-
lion. Th  e decrease in fi scal 2010 was driven by 8 percent-
age points from volume declines, including 8 percentage 
points from divested product lines and a loss of 2 per-
centage points from an additional week in fi scal 2009. 
Net price realization and mix decreased 5 percentage 
points,  primarily  from  prices  indexed  to  commodity 
markets.

Net sales for our Bakeries and Foodservice segment by 

customer channel is shown in the following tables:

Bakeries And Foodservice Segment In our Bakeries and 
Foodservice segment our major product categories are 
cereals, snacks, yogurt, unbaked and fully baked frozen 
dough products, baking mixes, and fl our. Many products 
we sell are branded to the consumer and nearly all are 
branded to our customers. We sell to distributors and 
operators in many customer channels including food-
service, convenience stores, vending, and supermarket 
bakeries. 

Bakeries and Foodservice Net Sales by Customer Channel

 Fiscal Year

In Millions 

 2011  

2010  

2009 

Foodservice Distributors 

Convenience Stores 

Bakeries and National 

$557.3  

 225.6  

$543.3  

 $558.1 

  202.8  

 190.4 

  Restaurant Accounts 

 1,057.9  

 994.8  

 1,261.9 

Total 

$1,840.8  

 $1,740.9   

2,010.4

Bakeries and Foodservice Net Sales Percentage Change by 
Customer Channel 

Fiscal 2011  
vs. 2010  

 Fiscal 2010 
 vs. 2009 

Foodservice Distributors 

Convenience Stores 

Bakeries and National Restaurant Accounts 

Total 

3%  

11 

6  

6% 

(3)%

7 

(21)

 (13)%

 Annual Report 2011     27

  
  
  
  
  
cereals for customers in the United Kingdom. We also 
have a 50 percent equity interest in HDJ, which man-
ufactures, distributes, and markets Häagen-Dazs ice 
cream products and frozen novelties. 

Our  share  of  after-tax  joint  venture  earnings 
decreased from $102 million in fi scal 2010 to $96 mil-
lion in fi scal 2011 primarily due to higher advertising and 
media spending and increased service cost allocations, 
all in CPW.

Our share of aft er-tax joint venture earnings increased 
from $92 million in fi scal 2009 to $102 million in fi scal 
2010. Th  e increase is mainly due to lower fi scal 2009 
earnings which were reduced by a $6 million deferred 
income tax valuation allowance.

Th  e change in net sales for each joint venture is set 

forth in the following table:

Joint Venture Change in Net Sales

CPW 

HDJ 

Joint Ventures  

Fiscal 2011  
vs. 2010  

 Fiscal 2010 
 vs. 2009 

3% 

4  

4% 

6%

(4) 

4%

For fi scal 2011, CPW net sales grew by 3 percent due 
to a 2 percentage point increase in volume and 1 per-
centage point from favorable foreign exchange. Net price 
realization and mix was fl at compared to fi scal 2010. Net 
sales for HDJ increased 4 percent from fi scal 2010 pri-
marily due to 9 percentage points of favorable foreign 
exchange, partially off set by a 5 percentage point decline 
in net price realization and mix. Volume was fl at com-
pared to fi scal 2010.

For fi scal 2010, CPW net sales grew by 6 percent due 
to 4 percentage points of growth from net price realiza-
tion and mix, 1 percentage point from favorable foreign 
exchange and a 1 percentage point increase in volume, 
including growth in Russia, Southeast Asia, the Middle 
East and Latin America. Net sales for HDJ decreased 4 
percent from fi scal 2009 due to an 11 percentage point 
decline in volume, partially off set by favorable foreign 
exchange.

Selected cash fl ows from our joint ventures are set 

forth in the following table:

In fi scal 2011, segment operating profi t was $306 mil-
lion, up from $263 million in fi scal 2010. Th  e increase 
was primarily driven by net price realization and mix 
and increased grain merchandising earnings, partially 
off set by higher input costs.

Segment operating profi t was $263 million in fi scal 
2010, up from $178 million in fi scal 2009. Th  e increase 
was due to lower input costs, plant operating perfor-
mance, and increased grain merchandising earnings.

Unallocated  Corporate  Items Unallocated  corporate 
items include corporate overhead expenses, variances 
to planned domestic employee benefi ts and incentives, 
annual contributions to the General Mills Foundation, 
and other items that are not part of our measurement 
of segment operating performance. Th  is includes gains 
and losses from mark-to-market valuation of certain 
commodity positions until passed back to our operating 
segments in accordance with our policy as discussed in 
Note 2 of the Consolidated Financial Statements on page 
49 of this report.

For fi scal 2011, unallocated corporate expense totaled 
$184 million compared to $203 million last year. In fi scal 
2011 we recorded a $95 million net decrease in expense 
related to mark-to-market valuation of certain commod-
ity positions and grain inventories, compared to a $7 
million net increase in expense last year. Th  is was par-
tially off set by a $69 million increase in corporate pen-
sion expense in fi scal 2011.  In fi scal 2010, we recorded a 
$13 million recovery against a corporate investment.  

Unallocated corporate expense totaled $203 million 
in fi scal 2010 compared to $342 million in fi scal 2009. 
In fi scal 2010, we recorded a $7 million net increase in 
expense related to mark-to-market valuation of certain 
commodity positions and grain inventories, compared to 
a $119 million net increase in expense in fi scal 2009. 
Also in fi scal 2010, we recorded a $13 million recovery 
against a corporate investment compared to $35 mil-
lion of write-downs against various investments in fi scal 
2009. In fi scal 2009, we recognized a $41 million gain 
from an insurance settlement.  

Joint Ventures In addition to our consolidated opera-
tions, we participate in two joint ventures. We have a 
50 percent equity interest in CPW, which manufactures 
and markets ready-to-eat cereal products in more than 
130 countries and republics outside the United States 
and Canada. CPW also markets cereal bars in several 
European  countries  and  manufactures  private  label 

28     General Mills

  
  
Selected Cash Flows from Joint Ventures

Cash Flows from Operations

Infl ow (Outfl ow), in Millions  

 2011  

 2010  

 2009 

In Millions  

 Fiscal Year

 Fiscal Year

 2011  

 2010  

 2009 

Advances to joint ventures, net 

$(1.8) 

$(128.1) 

Dividends received 

 72.7  

 88.0  

$8.2 

 68.5 

Net earnings, including 

  earnings attributable to 

IMPACT OF INFLATION 

We  have  experienced  signifi cant  input  cost  volatility 
since fi scal 2006. Our gross margin performance in fi s-
cal 2011 refl ects the impact of input cost infl ation, pri-
marily on commodities inputs. We expect the cost of 
commodities and energy to increase at a higher rate 
in fi scal 2012. We attempt to minimize the eff ects of 
infl ation through planning and operating practices. Our 
risk management practices are discussed on pages 41 
through 42 of this report.

The  Patient  Protection  and  Affordable  Care  Act, 
as  amended  by  the  Health  Care  and  Education 
Reconciliation  Act  of  2010  (collectively,  the  Act)  was 
signed into law in March 2010. Th  e Act codifi es health 
care reforms with staggered eff ective dates from 2010 to 
2018. Many provisions in the Act require the issuance of 
additional guidance from various government agencies. 
Because the Act does not take eff ect fully until future 
years, the Act did not have a material impact on our 
fi scal 2011 or 2010 results of operations. Given the com-
plexity of the Act, the extended time period over which 
the  reforms  will  be  implemented,  and  the  unknown 
impact of future regulatory guidance, the full impact of 
the Act on future periods will not be known until those 
regulations are adopted.

LIQUIDITY 

Th  e primary source of our liquidity is cash fl ow from 
operations. Over the most recent three-year period, our 
operations have generated $5.5 billion in cash. A sub-
stantial portion of this operating cash fl ow has been 
returned to stockholders through share repurchases and 
dividends. We also use this source of liquidity to fund 
our capital expenditures. We typically use a combination 
of cash, notes payable, and long-term debt to fi nance 
acquisitions and major capital expansions.

  noncontrolling interests 

$1,803.5    $1,535.0    $1,313.7 

Depreciation and amortization 

 472.6  

 457.1  

 453.6 

Aft er-tax earnings 

  from joint ventures 

  (96.4) 

 (101.7) 

Stock-based compensation 

 105.3  

 107.3  

Deferred income taxes 

 205.3  

 22.3  

Tax benefi t on exercised options 

  (106.2) 

 (114.0) 

 (91.9)

 117.7 

 215.8 

 (89.1)

Distributions of earnings 

  from joint ventures 

 72.7  

 88.0  

 68.5 

Pension and other postretirement 

  benefi t plan contributions 

 (220.8) 

 (17.2) 

 (220.3)

Pension and other postretirement 

  benefi t plan (income) expense 

 73.6  

 (37.9) 

Divestitures (gain), net 

Gain on insurance settlement 

Restructuring, impairment, 

  (17.4) 

  —  

 —  

  —  

 (27.5)

 (84.9)

 (41.3)

  and other exit costs (income) 

 (1.3) 

 23.4  

 31.3 

Changes in current 

  assets and liabilities 

  (720.9) 

 143.4  

 176.9 

Other, net 

Net cash provided by 

  (43.2) 

 75.5  

 5.7 

  operating activities 

$1,526.8    $2,181.2    $1,828.2 

In fi scal 2011, our operations generated $1.5 billion of 
cash compared to $2.2 billion in fi scal 2010. Th  e $654 
million  decrease  primarily  reflects  an  $864  million 
increased use of cash for net current assets and liabili-
ties and a $200 million voluntary contribution to our 
principal domestic pension plans, partially off set by the 
$268 million increase in net earnings and a $183 million 
change in deferred income taxes primarily related to our 
pension plan contribution and a change in tax legislation 
related to depreciation deductions.

Th  e increased use of cash for net current assets and 
liabilities refl ects lower other current liabilities, primarily 
refl ecting changes in the timing of marketing activities 
and related accruals and a payment of $385 million in fi s-
cal 2011 related to our IRS settlement as described in Note 
14 to the Consolidated Financial Statements on page 77 
of this report. In addition, inventories used $223 million 
more cash in fi scal 2011 refl ecting increased input costs.

We strive to grow core working capital at or below our 
growth in net sales. For fi scal 2011, core working capital 
increased 16 percent, compared to net sales growth of 2 

 Annual Report 2011     29

  
  
percent, refl ecting cost infl ation and higher inventories. 
In fi scal 2010, core working capital increased 3 percent, 
compared to net sales growth of 1 percent, and in fi scal 
2009, core working capital declined 1 percent, compared 
to net sales growth of 7 percent. 

In fi scal 2010, our operations generated $2.2 billion 
of cash compared to $1.8 billion in fi scal 2009, primarily 
refl ecting the $221 million increase in net earnings, includ-
ing earnings attributable to noncontrolling interests. 

Cash Flows from Investing Activities

In Millions  

 2011  

 2010  

 2009 

 Fiscal Year

expenditures required to support Yoplait S.A.S. Th  ese 
expenditures support initiatives that are expected to: 
increase manufacturing capacity for grain snacks; con-
tinue  HMM  initiatives  throughout  the  supply  chain; 
expand  International  production  capacity  for  Bugles, 
Nature Valley bars and Häagen-Dazs products; and 
integrate fi scal 2011 acquisitions. 

Cash Flows from Financing Activities

 Fiscal Year

In Millions  

 2011  

 2010  

 2009 

Change in notes payable 

$  (742.6)   $  235.8  $ (1,390.5)

Issuance of long-term debt 
Payment of long-term debt 

 1,200.0  
 (7.4) 

— 
 (906.9) 

 1,850.0 
 (370.3)

Purchases of land, buildings, 

  and equipment 

Acquisitions 

$(648.8) 

 $(649.9) 

 $(562.6)

Proceeds from common stock 

Investments in affi  liates, net 

 (1.8) 

 (130.7) 

 (123.3) 

 —  

  — 

 5.9 

issued on exercised options 

 410.4  

  388.8  

 305.2 

Tax benefi t on exercised options 

106.2  

 114.0  

 89.1 

Proceeds from disposal of land, 

Purchases of common 

  buildings, and equipment 

 4.1  

 7.4  

 4.1 

  stock for treasury 

 (1,163.5) 

 (691.8) 

 (1,296.4)

Proceeds from divestitures 

  of product lines 

 34.4  

Proceeds from insurance settlement 

  —  

 —  

  —  

Other, net 

Net cash used by 

 20.3  

 52.0  

 244.7 

 41.3 

 (22.3)

investing activities 

$(715.1) 

 $(721.2) 

$(288.9)

In  fiscal  2011,  cash  used  by  investing  activities 
decreased by $6 million from fi scal 2010. Th  e decreased 
use of cash refl ects $25 million of proceeds from the 
divestiture of a foodservice frozen baked goods prod-
uct line in our International segment and $9 million of 
proceeds from the sale of a pie shell product line in our 
Bakeries and Foodservice segment in fi scal 2011. In addi-
tion, in fi scal 2011, we paid $85 million for the acquisi-
tion of the Mountain High yoghurt business for our 
U.S. Retail segment and $38 million for the acquisition 
of the Pasta Master meals business in Australia for our 
International segment. We also invested $131 million in 
affi  liates in fi scal 2010, mainly our CPW joint venture, to 
repay local borrowings.

In  fiscal  2010,  cash  used  by  investing  activities 
increased by $432 million from fi scal 2009 primarily 
due to $245 million of proceeds from the sale of certain 
product lines in fi scal 2009 and $41 million of insurance 
proceeds received in fi scal 2009 from the settlement 
with the insurance carrier covering the loss at our La 
Salteña pasta manufacturing facility in Argentina. We 
also invested $131 million in affi  liates in fi scal 2010.

We expect capital expenditures to increase to approx-
imately  $670  million  in  fiscal  2012,  excluding  any 

30     General Mills

Dividends paid 

Other, net 

Net cash used by 

(729.4) 

 (643.7) 

 (579.5)

 (10.3) 

  — 

(12.1)

  fi nancing activities 

$  (936.6)   $ (1,503.8)   $ (1,404.5)

Net cash used by fi nancing activities decreased by 

$567 million in fi scal 2011. 

In May 2011, we issued $300 million aggregate prin-
cipal amount of 1.55 percent fi xed-rate notes and $400 
million  aggregate  principal  amount  of  floating-rate 
notes, both due May 16, 2014.  Th  e proceeds of these 
notes were used to repay a portion of our outstanding 
commercial paper. Th  e fl oating-rate notes bear interest 
equal to three-month LIBOR plus 35 basis points, subject 
to quarterly reset. Interest on the fl oating-rate notes is 
payable quarterly in arrears.  Interest on the fi xed-rate 
notes is payable semi-annually in arrears.  Th  e fi xed-rate 
notes may be redeemed at our option at any time for a 
specifi ed make whole amount. Th  ese notes are senior 
unsecured, unsubordinated obligations that include a 
change of control repurchase provision.

In June 2010, we issued $500 million aggregate prin-
cipal amount of 5.4 percent notes due 2040. Th  e pro-
ceeds of these notes were used to repay a portion of 
our  outstanding  commercial  paper.  Interest  on  these 
notes is payable semi-annually in arrears. Th  ese notes 
may be redeemed at our option at any time for a speci-
fi ed make whole amount. Th  ese notes are senior unse-
cured, unsubordinated obligations that include a change 
of control repurchase provision.

  
 
  
 
In May 2010, we paid $437 million to repurchase in a 
cash tender off er $400 million of our previously issued 
debt. We repurchased $221 million of our 6.0 percent 
notes due 2012 and $179 million of our 5.65 percent 
notes due 2012. We issued commercial paper to fund the 
repurchase. 

In January 2009, we issued $1.2 billion aggregate prin-
cipal amount of 5.65 percent notes due 2019. In August 
2008, we issued $700 million aggregate principal amount 
of 5.25 percent notes due 2013. Th  e proceeds of these 
notes were used to repay a portion of our outstand-
ing commercial paper. Interest on these notes is payable 
semi-annually in arrears. Th  ese notes may be redeemed 
at our option at any time for a specifi ed make-whole 
amount. Th  ese notes are senior unsecured, unsubordi-
nated obligations that include a change of control repur-
chase provision.

During fi scal 2011, we repurchased 32 million shares 
of our common stock for an aggregate purchase price 
of $1,164 million. During fi scal 2010, we repurchased 21 
million shares of our common stock for an aggregate 
purchase price of $692 million. During fi scal 2009, we 
repurchased 40 million shares of our common stock for 
an aggregate purchase price of $1,296 million. On June 
28, 2010, our Board of Directors authorized the repur-
chase of up to 100 million shares of our common stock. 
Purchases under the authorization can be made in the 
open  market  or  in  privately  negotiated  transactions, 
including the use of call options and other derivative 
instruments, Rule 10b5-1 trading plans, and accelerated 
repurchase programs. Th  e authorization has no specifi ed 
termination date. 

Dividends paid in fi scal 2011 totaled $729 million, or 
$1.12 per share, a 17 percent per share increase from fi s-
cal 2010. Dividends paid in fi scal 2010 totaled $644 mil-
lion, or $0.96 per share, a 12 percent per share increase 
from fi scal 2009 dividends of $0.86 per share. On June 
28, 2011, our Board of Directors approved a dividend 
increase to an annual rate of $1.22 per share, a 9 percent 
increase from the rate paid in fi scal 2011.

CAPITAL RESOURCES

Total capital consisted of the following:

In Millions  

Notes payable 

May 29,  
2011  

 May 30,
 2010 

$  311.3   $  1,050.1 

Current portion of long-term debt 

 1,031.3  

 107.3 

Long-term debt 

Total debt 

Noncontrolling interests 

Stockholders’ equity 

Total capital 

 5,542.5  

 5,268.5 

 6,885.1  

 6,425.9 

 246.7  

 245.1 

 6,365.5  

 5,402.9 

$13,497.3  

 $12,073.9 

Th  e increase in total capital from fi scal 2010 to fi s-
cal 2011 was primarily due to net earnings attributable 
to General Mills of $1.8 billion and an increase in cur-
rent and long-term debt, partially off set by a decrease in 
notes payable.

Th  e following table details the fee-paid committed 
and uncommitted credit lines we had available as of 
May 29, 2011:

In Billions  

Credit facility expiring:

  October 2012 

  October 2013 

Total committed credit facilities 

Uncommitted credit facilities 

Total committed and uncommitted credit facilities 

Amount

$1.8 

 1.1 

 2.9 

 0.3 

$3.2 

To  ensure  availability  of  funds,  we  maintain  bank 
credit lines suffi  cient to cover our outstanding short-
term  borrowings.  Commercial  paper  is  a  continuing 
source  of  short-term  fi nancing. We  issue  commercial 
paper in the United States and Europe. Our commercial 
paper borrowings are supported by $2.9 billion of fee-
paid committed credit lines, consisting of a $1.8 billion 
facility expiring in October 2012 and a $1.1 billion facility 
expiring in October 2013. We also have $312 million in 
uncommitted credit lines that support our foreign opera-
tions. As of May 29, 2011, there were no amounts out-
standing on the fee-paid committed credit lines and $119 
million was drawn on the uncommitted lines. Th  e credit 
facilities contain several covenants, including a requirement 
to maintain a fi xed charge coverage ratio of at least 2.5.

Certain of our long-term debt agreements, our credit 
facilities,  and  our  noncontrolling  interests  contain 
restrictive covenants. As of May 29, 2011, we were in 
compliance with all of these covenants.

 Annual Report 2011     31

  
In April 2002, we contributed assets to our subsidiary 
GMC. In exchange for the contribution of these assets, 
GMC issued its managing membership interest and its 
limited  preferred  membership  interests  to  certain  of 
our wholly owned subsidiaries. We continue to hold the 
entire  managing  membership  interest,  and  therefore 
direct the operations of GMC. 

Th  e third-party holder of the Class A Interests in GMC 
receives quarterly preferred distributions from available 
net income based on the application of a fl oating pre-
ferred return rate, currently equal to the sum of three-
month LIBOR plus 65 basis points. Th  e preferred return 
rate of the Class A Interests is adjusted every fi ve years 
through a negotiated agreement between the Class A 
Interest holder and GMC, or through a remarketing auc-
tion. Th  e next remarketing is scheduled to occur in June 
2012 and thereaft er in fi ve-year intervals. 

Th  e holder of the Class A Interests may initiate a liq-
uidation of GMC under certain circumstances, including, 
without limitation, the bankruptcy of GMC or its sub-
sidiaries, GMC’s failure to deliver the preferred distribu-
tions on the Class A Interests, GMC’s failure to comply 
with portfolio requirements, breaches of certain cove-
nants, lowering of our senior debt rating below either 
Baa3 by Moody’s or BBB- by Standard & Poor’s, and a 
failed attempt to remarket the Class A Interests as a 
result of GMC’s failure to assist in such remarketing. 
In the event of a liquidation of GMC, each member of 
GMC will receive the amount of its then current capital 
account balance. Th  e managing member may avoid liq-
uidation by exercising its option to purchase the Class A 
Interests.

We may exercise our option to purchase the Class A 
Interests for consideration equal to the then current 
capital account value, plus any unpaid preferred return 
and the prescribed make-whole amount. If we purchase 
these interests, any change in the unrelated third-party 
investor’s capital account from its original value will be 
charged directly to retained earnings and will increase 
or decrease the net earnings used to calculate EPS in 
that period.

On July 1, 2011, we acquired a 51 percent controlling 
interest in Yoplait S.A.S. and a 50 percent interest in 
Yoplait Marques S.A.S. for an aggregate purchase price 
of $1.2 billion. Yoplait S.A.S. operates yogurt businesses 
in several countries, including France and the United 
Kingdom, and oversees franchise relationships around 
the world. Yoplait Marques S.A.S. holds the worldwide 
rights to Yoplait and related trademarks.  We fi nanced 
this transaction using cash available in our foreign sub-
sidiaries and commercial paper.

We have $1,031 million of long-term debt maturing 
in the next 12 months that is classifi ed as current, pri-
marily $1,020 million of 6.0 percent notes which mature 
on February 15, 2012. We believe that cash fl ows from 
operations, together with available short- and long-term 
debt fi nancing, will be adequate to meet our liquidity 
and capital needs for at least the next 12 months.

As  of  May  29,  2011,  our  total  debt,  including  the 
impact of derivative instruments designated as hedges, 
was 77 percent in fi xed-rate and 23 percent in fl oating-
rate instruments, compared to 75 percent in fi xed-rate 
and  25  percent  in  fl oating-rate  instruments  on  May 
30, 2010. Th  e change in the fi xed-rate and fl oating-rate 
percentages was driven by the issuance of $500 mil-
lion aggregate principal amount of fi xed rate debt and a 
decrease in notes payable in fi scal 2011. 

We have an eff ective shelf registration statement on 
fi le with the SEC covering the sale of debt securities. 
Th  e shelf registration statement will expire in December 
2011.

Growth in return on average total capital is one of 
our  key  performance  measures  (see  the  “Non-GAAP 
Measures” section on page 85 for our discussion of this 
measure,  which  is  not  defi ned  by  GAAP).  Return  on 
average total capital decreased from 13.8 percent in fi s-
cal 2010 to 13.7 percent in fi scal 2011 primarily refl ect-
ing  higher  working  capital. We  also  believe  that  the 
ratio of fi xed charge coverage and the ratio of operat-
ing cash fl ow to debt are important measures of our 
fi nancial strength. Our fi xed charge coverage ratio in fi s-
cal 2011 was 7.03 compared to 6.42 in fi scal 2010. Th  e 
measure increased from fi scal 2010 as earnings before 
income taxes and aft er-tax earnings from joint ventures 
increased by $224 million and fi xed charges decreased 
by $9 million, driven mainly by lower interest expense. 
Our operating cash fl ow to debt ratio decreased 11.7 per-
centage points to 22.2 percent in fi scal 2011, driven by a 
decrease in cash fl ows from operations and an increase 
in our year-end debt balance.

32     General Mills

OFF-BALANCE SHEET ARRANGEMENTS AND 
CONTRACTUAL OBLIGATIONS

As of May 29, 2011, we have issued guarantees and com-
fort letters of $591 million for the debt and other obliga-
tions of consolidated subsidiaries, and guarantees and 
comfort letters of $341 million for the debt and other 
obligations of non-consolidated affi  liates, mainly CPW. 
In addition, off -balance sheet arrangements are gener-
ally limited to the future payments under non-cancelable 
operating leases, which totaled $261 million as of May 
29, 2011.

As of May 29, 2011, we had invested in six variable 
interest entities (VIEs). We determined whether or not 
we were the primary benefi ciary (PB) of each VIE using 
a qualitative assessment that considered the VIE’s pur-
pose and design, the involvement of each of the interest 
holders, and the risks and benefi ts of the VIE. We have 
an interest in a contract manufacturer at our former 
facility in Geneva, Illinois. We are the PB and have con-
solidated this entity. Th  is entity had property and equip-
ment with a carrying value of $14 million and long-term 
debt of $15 million as of May 29, 2011. Th  e liabilities 
recognized as a result of consolidating this entity do not 
represent additional claims on our general assets. Th  e 
remaining fi ve VIEs, two of which we are not the PB, are 
not material to our results of operations, fi nancial condi-
tion, or liquidity as of and for the year ended May 29, 
2011. We have provided minimal fi nancial or other sup-
port to VIEs during the current period and there are no 
arrangements related to VIEs that would require us to 
provide signifi cant fi nancial support in the future.

Our defi ned benefi t plans in the United States are 
subject to the requirements of the Pension Protection 
Act (PPA). Th  e PPA revised the basis and methodology 
for determining defi ned benefi t plan minimum funding 
requirements as well as maximum contributions to and 
benefi ts paid from tax-qualifi ed plans. Most of these 
provisions were applicable to our domestic defi ned ben-
efi t pension plans in fi scal 2011 on a phased-in basis. 
Th  e PPA may ultimately require us to make additional 
contributions to our domestic plans. We did not make 
a contribution to our principal defi ned benefi t pension 
plans in fi scal 2010.  We made $200 million of voluntary 
contributions to our principal domestic plans in fi scal 
2011.  We do not expect to be required to make any 
contributions in fi scal 2012. Actual fi scal 2012 contri-
butions could exceed our current projections, and may 
be infl uenced by our decision to undertake discretionary 

funding of our benefi t trusts or by changes in regulatory 
requirements. Additionally, our projections concerning 
timing of the PPA funding requirements are subject to 
change and may be infl uenced by factors such as gen-
eral market conditions aff ecting trust asset performance, 
interest rates, and our future decisions regarding certain 
elective provisions of the PPA.

Th  e following table summarizes our future estimated 
cash payments under existing contractual obligations, 
including payments due by period:

In Millions 

 Total 

2012  

2013-14  

  2017 and
 2015-16  Th  ereaft er

Payments Due by Fiscal Year

Long-term debt(a) 

$  6,565.1  $1,030.1  $2,134.8   $750.1  $2,650.1

Accrued interest 

 114.0  

 114.0  

 —  

 —  

 — 

Operating leases (b) 

  261.4  

 74.4  

  88.9  

  48.7  

  49.4 

Capital leases 

  5.9  

  2.2  

  2.7  

  0.8  

  0.2 

Purchase obligations (c)   2,791.4    2,457.6  

 193.9  

 74.8  

 65.1 

Total contractual 

  obligations 

  9,737.8    3,678.3    2,420.3  

 874.4    2,764.8 

Other long-term 

  obligations (d) 

 1,731.1  

  —  

  —  

  —  

 —

Total long-term 

  obligations 

$11,468.9   $3,678.3  $2,420.3   $874.4  $2,764.8 

(a)  Amounts represent the expected cash payments of our long-term debt and 
do not include $3 million for domestic capital leases or $6 million for net 
unamortized bond premiums and discounts and fair value adjustments.

(b)  Operating leases represents the minimum rental commitments under 

non-cancelable operating leases.

(c)  Th  e majority of the purchase obligations represent commitments for raw 
material and packaging to be utilized in the normal course of business 
and for consumer marketing spending commitments that support our 
brands. For purposes of this table, arrangements are considered purchase 
obligations if a contract specifi es all signifi cant terms, including fi xed or 
minimum quantities to be purchased, a pricing structure, and approximate 
timing of the transaction. Most arrangements are cancelable without a 
signifi cant penalty and with short notice (usually 30 days). Any amounts 
refl ected on the Consolidated Balance Sheets as accounts payable and 
accrued liabilities are excluded from the table above.

(d)  Th  e fair value of our interest rate, foreign exchange and grain derivative 
contracts with a payable position to the counterparty was $86 million 
as of May 29, 2011, based on fair market values as of that date. Future 
changes in market values will impact the amount of cash ultimately paid 
or received to settle those instruments in the future. Other long-term obli-
gations mainly consist of liabilities for accrued compensation and benefi ts, 
including the underfunded status of certain of our defi ned benefi t pen-
sion, other postretirement, and postemployment plans, and miscellaneous 
liabilities. We expect to pay $18 million of benefi ts from our unfunded 
postemployment benefi t plans and $10 million of deferred compensation 
in fi scal 2012. We are unable to reliably estimate the amount of these 
payments beyond fi scal 2012. As of May 29, 2011, our total liability for 
uncertain tax positions and the associated accrued interest and penalties 
was $280 million. 

 Annual Report 2011     33

 
 
 
 
 
 
SIGNIFICANT ACCOUNTING ESTIMATES

For a complete description of our signifi cant account-
ing policies, see Note 2 to the Consolidated Financial 
Statements on page 49 of this report. Our signifi cant 
accounting estimates are those that have a meaning-
ful impact on the reporting of our fi nancial condition 
and results of operations. Th  ese estimates include our 
accounting for promotional expenditures, valuation of 
long-lived assets, intangible assets, stock-based compen-
sation, income taxes, and defi ned benefi t pension, other 
postretirement and postemployment benefi ts.

Promotional Expenditures Our promotional activities 
are conducted through our customers and directly or 
indirectly with end consumers. Th  ese activities include: 
payments to customers to perform merchandising activ-
ities on our behalf, such as advertising or in-store dis-
plays; discounts to our list prices to lower retail shelf 
prices; payments to gain distribution of new products; 
coupons, contests, and other incentives; and media and 
advertising  expenditures. Th  e  media  and  advertising 
expenditures are generally recognized as expense when 
the advertisement airs. Th  e cost of payments to custom-
ers and other consumer-related activities are recognized 
as the related revenue is recorded, which generally pre-
cedes the actual cash expenditure. Th  e recognition of 
these costs requires estimation of customer participa-
tion and performance levels. Th  ese estimates are made 
based on the forecasted customer sales, the timing and 
forecasted costs of promotional activities, and other fac-
tors. Diff erences between estimated expenses and actual 
costs are normally insignifi cant and are recognized as a 
change in management estimate in a subsequent period. 
Our accrued trade, coupon, and consumer marketing lia-
bilities were $463 million as of May 29, 2011, and $555 
million as of May 30, 2010. Because our total promo-
tional expenditures (including amounts classifi ed as a 
reduction of revenues) are signifi cant, if our estimates 
are inaccurate we would have to make adjustments in 
subsequent periods that could have a material eff ect on 
our results of operations.

Valuation of Long-lived Assets Long-lived assets are 
reviewed for impairment whenever events or changes 
in  circumstances  indicate  that  the  carrying  amount 
of  an  asset  (or  asset  group)  may  not  be  recoverable. 
An  impairment  loss  would  be  recognized  when  esti-
mated undiscounted future cash fl ows from the opera-
tion and disposition of the asset group are less than 

34     General Mills

the carrying amount of the asset group. Asset groups 
have identifi able cash fl ows independent of other asset 
groups. Measurement of an impairment loss would be 
based on the excess of the carrying amount of the asset 
group over its fair value. Fair value is measured using 
discounted  cash  fl ows  or  independent  appraisals,  as 
appropriate.

Intangible Assets Goodwill is not subject to amortiza-
tion and is tested for impairment annually and when-
ever events or changes in circumstances indicate that 
impairment may have occurred. Impairment testing is 
performed for each of our reporting units. We compare 
the carrying value of a reporting unit, including goodwill, 
to the fair value of the unit. Carrying value is based on 
the assets and liabilities associated with the operations 
of that reporting unit, which oft en requires allocation 
of shared or corporate items among reporting units. If 
the carrying amount of a reporting unit exceeds its fair 
value, we revalue all assets and liabilities of the reporting 
unit, excluding goodwill, to determine if the fair value of 
the net assets is greater than the net assets including 
goodwill. If the fair value of the net assets is less than 
the carrying amount of net assets including goodwill, 
impairment has occurred. Our estimates of fair value 
are determined based on a discounted cash fl ow model. 
Growth rates for sales and profi ts are determined using 
inputs from our annual long-range planning process. We 
also make estimates of discount rates, perpetuity growth 
assumptions, market comparables, and other factors. We 
performed our fi scal 2011 assessment as of November 
29, 2010, and determined there was no impairment of 
goodwill for any of our reporting units as their related 
fair values were substantially in excess of their carrying 
values.

We evaluate the useful lives of our other intangible 
assets, mainly brands, to determine if they are fi nite or 
indefi nite-lived. Reaching a determination on useful life 
requires signifi cant judgments and assumptions regard-
ing the future eff ects of obsolescence, demand, compe-
tition, other economic factors (such as the stability of 
the industry, known technological advances, legislative 
action that results in an uncertain or changing regula-
tory environment, and expected changes in distribution 
channels), the level of required maintenance expendi-
tures, and the expected lives of other related groups of 
assets.

Our indefi nite-lived intangible assets, mainly intangible 
assets primarily associated with the Pillsbury, Totino’s, 
Progresso, Green Giant, Old El Paso, and Häagen-Dazs 

brands,  are  also  tested  for  impairment  annually  and 
whenever  events  or  changes  in  circumstances  indi-
cate that their carrying value may not be recoverable. 
We performed our fi scal 2011 assessment of our brand 
intangibles as of November 29, 2010. Our estimate of 
the fair value of the brands was based on a discounted 
cash fl ow model using inputs which included: projected 
revenues from our annual long-range plan; assumed roy-
alty rates that could be payable if we did not own the 
brands; and a discount rate. As of our assessment date, 
there was no impairment of any of our indefi nite-lived 
intangible assets as their related fair values were sub-
stantially in excess of the carrying values.

As of May 29, 2011, we had $10.5 billion of goodwill 
and indefi nite-lived intangible assets. While we currently 
believe that the fair value of each intangible exceeds its 
carrying value and that those intangibles so classifi ed 
will contribute indefi nitely to our cash fl ows, materially 
diff erent assumptions regarding future performance of 
our businesses or a diff erent weighted-average cost of 
capital could result in signifi cant impairment losses and 
amortization expense.

In addition, we assess our investments in our joint 
ventures if we have reason to believe an impairment 
may have occurred including, but not limited to, ongo-
ing operating losses, projected decreases in earnings, 
increases in the weighted average cost of capital or sig-
nifi cant business disruptions. Th  e signifi cant assump-
tions used to estimate fair value include revenue growth 
and profi tability, royalty rates, capital spending, depre-
ciation and taxes, foreign currency exchange rates and 
a discount rate. By their nature, these projections and 
assumptions are uncertain. If we were to determine the 
current fair value of our investment was less than the 
carrying value of the investment, then we would assess 
if the shortfall was of a temporary or permanent nature 
and write down the investment to its fair value if we 
concluded the impairment is other than temporary.  

Aft er the earthquakes and tsunami in Japan in March 
2011, we assessed the fair value of our investment in 
HDJ and determined that it exceeded the carrying value 
by approximately 5 percent. As of May 29, 2011, the car-
rying value of HDJ consisted of our investment of $61 
million and goodwill of $524 million. Sustained declines 
in business results or an increase in the weighted aver-
age cost of capital may adversely aff ect the fair value 
of our investment in HDJ, and could result in a future 
impairment to our investment.

Stock-based  Compensation  The  valuation  of  stock 
options is a signifi cant accounting estimate that requires 
us  to  use  judgments  and  assumptions  that  are  likely 
to have a material impact on our fi nancial statements. 
Annually,  we  make  predictive  assumptions  regarding 
future stock price volatility, employee exercise behavior, 
dividend yield, and the forfeiture rate.

We estimate our future stock price volatility using the 
historical volatility over the expected term of the option, 
excluding time periods of volatility we believe a market-
place participant would exclude in estimating our stock 
price volatility. We also have considered, but did not use, 
implied volatility in our estimate, because trading activity 
in options on our stock, especially those with tenors of 
greater than 6 months, is insuffi  cient to provide a reli-
able measure of expected volatility. If all other assump-
tions are held constant, a one percentage point increase 
in our fi scal 2011 volatility assumption would increase 
the grant-date fair value of our fi scal 2011 option awards 
by 5 percent.

Our expected term represents the period of time that 
options granted are expected to be outstanding based on 
historical data to estimate option exercises and employee 
terminations within the valuation model. Separate groups 
of employees have similar historical exercise behavior 
and therefore were aggregated into a single pool for valu-
ation purposes. Th  e weighted-average expected term for 
all employee groups is presented in the table below. An 
increase in the expected term by 1 year, leaving all other 
assumptions constant, would change the grant date fair 
value by 16 percent.

The  risk-free  interest  rate  for  periods  during  the 
expected  term  of  the  options  is  based  on  the  U.S. 
Treasury zero-coupon yield curve in eff ect at the time of 
grant.

Th  e estimated fair values of stock options granted and 
the assumptions used for the Black-Scholes option-pric-
ing model were as follows:

 Fiscal Year

 2011  

 2010  

 2009 

Estimated fair values of 

  stock options granted  

 $ 4.12 

 $ 3.20   

$ 4.70 

Assumptions: 

  Risk-free interest rate 

  2.9% 

  3.7%  

 4.4%

  Expected term 

  Expected volatility 

  Dividend yield 

 8.5 years    8.5 years   8.5 years

  18.5% 

  18.9%  

 16.1%

  3.0% 

  3.4%  

 2.7%

 Annual Report 2011     35

  
 
 
To the extent that actual outcomes diff er from our 
assumptions,  we  are  not  required  to  true  up  grant-
date fair value-based expense to fi nal intrinsic values. 
However, these diff erences can impact the classifi ca-
tion of cash tax benefi ts realized upon exercise of stock 
options, as explained in the following two paragraphs. 
Furthermore, historical data has a signifi cant bearing on 
our forward-looking assumptions. Signifi cant variances 
between actual and predicted experience could lead to 
prospective revisions in our assumptions, which could 
then signifi cantly impact the year-over-year comparabil-
ity of stock-based compensation expense.

Any corporate income tax benefi t realized upon exer-
cise or vesting of an award in excess of that previously 
recognized in earnings (referred to as a windfall tax ben-
efi t) is presented in the Consolidated Statements of Cash 
Flows as a fi nancing cash fl ow. Th  e actual impact on 
future years’ fi nancing cash fl ow will depend, in part, 
on the volume of employee stock option exercises dur-
ing a particular year and the relationship between the 
exercise-date market value of the underlying stock and 
the original grant-date fair value previously determined 
for fi nancial reporting purposes.

Realized  windfall  tax  benefi ts  are  credited  to  addi-
tional paid-in capital within the Consolidated Balance 
Sheets. Realized shortfall tax benefi ts (amounts which 
are less than that previously recognized in earnings) 
are fi rst off set against the cumulative balance of wind-
fall tax benefi ts, if any, and then charged directly to 
income tax expense, potentially resulting in volatility 
in our consolidated eff ective income tax rate. We cal-
culated a cumulative amount of windfall tax benefi ts 
from post-1995 fi scal years for the purpose of account-
ing for future shortfall tax benefi ts and currently have 
suffi  cient cumulative windfall tax benefi ts to absorb pro-
jected arising shortfalls, such that we do not currently 
expect future earnings to be aff ected by this provision. 
However, as employee stock option exercise behavior is 
not within our control, it is possible that materially dif-
ferent reported results could occur if diff erent assump-
tions or conditions were to prevail.

Income Taxes We apply a more-likely-than-not thresh-
old to the recognition and derecognition of uncertain 
tax positions. Accordingly we recognize the amount of 
tax benefi t that has a greater than 50 percent likelihood 
of  being  ultimately  realized  upon  settlement.  Future 
changes in judgment related to the expected ultimate 

resolution of uncertain tax positions will aff ect earnings 
in the quarter of such change. 

We are subject to federal income taxes in the United 
States as well as various state, local, and foreign jurisdic-
tions. A number of years may elapse before an uncertain 
tax position is audited and fi nally resolved. While it is 
oft en diffi  cult to predict the fi nal outcome or the timing 
of resolution of any particular uncertain tax position, 
we believe that our liabilities for income taxes refl ect the 
most likely outcome. We adjust these liabilities, as well 
as the related interest, in light of changing facts and cir-
cumstances. Settlement of any particular position would 
usually require the use of cash.

Th  e  number  of  years  with  open  tax  audits  varies 
depending on the tax jurisdiction. Our major taxing juris-
dictions include the United States (federal and state) and 
Canada. Th  e IRS has completed its review of our fed-
eral income tax returns for fi scal years 2008 and prior 
and has proposed adjustments related to the amount of 
research and development tax credits claimed. We have 
appealed these proposed adjustments.

During fi scal 2011, we reached a settlement with the 
IRS  concerning  certain  corporate  income  tax  adjust-
ments for fi scal years 2002 to 2008.  Th  e adjustments 
primarily relate to the amount of capital loss, deprecia-
tion, and amortization we reported as a result of the 
sale of noncontrolling interests in our GMC subsidiary. 
As a result, we recorded a $108 million reduction in our 
total liabilities for uncertain tax positions in fi scal 2011. 
We made payments totaling $385 million in fi scal 2011 
related to this settlement.  In addition, we made a pay-
ment of $18 million in fi scal 2009 related to adjustments 
made at the IRS exam level for audits of fi scal years 
2004 to 2006.

Also during fi scal 2011, the Superior Court of the State 
of California issued an adverse decision concerning our 
state income tax apportionment calculations. As a result, 
we recorded a $12 million increase in our total liabilities 
for uncertain tax positions.  We believe our positions 
are supported by substantial technical authority and 
have appealed this decision.  We do not expect to make 
a payment related to this matter until it is defi nitively 
resolved.

In fi scal 2009, the U.S. Court of Appeals for the Eighth 
Circuit issued an opinion reversing a district court deci-
sion rendered in fi scal 2008. As a result, we recorded 
$53 million (including interest) of income tax expense in 
fi scal 2009 related to the reversal of cumulative income 
tax benefi ts from this uncertain tax matter recognized 

36     General Mills

in fi scal years 1992 through 2008. All outstanding liabili-
ties associated with this matter were paid during fi scal 
2011.

Various tax examinations by United States state tax-
ing authorities could be conducted for any open tax year, 
which vary by jurisdiction, but are generally from 3 to 5 
years. Currently, several state examinations are in prog-
ress. Th  e Canada Revenue Agency (CRA) has completed 
its review of our income tax returns in Canada for fi scal 
years 2003 to 2005. Th  e CRA has raised assessments 
for  these  years  that  we  are  currently  appealing.  We 
believe our positions are supported by substantial tech-
nical authority and are vigorously defending our posi-
tions. We do not anticipate that any United States or 
Canadian tax adjustments will have a signifi cant impact 
on our fi nancial position or results of operations.

As of May 29, 2011, our total liability for uncertain 
tax positions and the associated accrued interest and 
penalties was $280 million. We do not expect to pay any 
amounts related to uncertain tax positions or accrued 
interest in the next 12 months. We are not able to rea-
sonably estimate the timing of future cash fl ows beyond 
12 months due to uncertainties in the timing of tax audit 
outcomes.

Defi ned Benefi t Pension, Other Postretirement And 
Postemployment Benefi t Plans

Defi ned Benefi t Pension Plans We have defi ned benefi t 
pension plans covering most United States, Canadian, 
and United Kingdom employees. Benefi ts for salaried 
employees are based on length of service and fi nal aver-
age compensation. Benefi ts for hourly employees include 
various monthly amounts for each year of credited ser-
vice. Our funding policy is consistent with the require-
ments  of  applicable  laws.  We  made  $200  million  of 
voluntary contributions to our principal domestic plans 
in fi scal 2011. We do not expect to be required to make 
any contributions in fi scal 2012. Our principal domestic 
retirement plan covering salaried employees has a provi-
sion that any excess pension assets would be allocated 
to active participants if the plan is terminated within 
fi ve years of a change in control.

Other Postretirement Benefi t Plans We also sponsor 
plans that provide health care benefi ts to the majority 
of our United States and Canadian retirees. Th  e salaried 
health care benefi t plan is contributory, with retiree con-
tributions based on years of service. We make decisions 

to fund related trusts for certain employees and retirees 
on an annual basis. We did not make voluntary contribu-
tions to these plans in fi scal 2011. Th  e Patient Protection 
and Aff ordable Care Act, as amended by the Health Care 
and Education Reconciliation Act of 2010, was signed 
into law in March 2010. We have not fully evaluated 
the eff ect of the Act, including possible modifi cations to 
provider plans, but it could aff ect the future cost of our 
benefi t plans.

Postemployment Benefi t Plans Under certain circum-
stances, we also provide accruable benefi ts to former 
or inactive employees in the United States, Canada, and 
Mexico, and members of our Board of Directors, including 
severance and certain other benefi ts payable upon death. 
We recognize an obligation for any of these benefi ts that 
vest or accumulate with service. Postemployment ben-
efi ts that do not vest or accumulate with service (such as 
severance based solely on annual pay rather than years 
of service) are charged to expense when incurred. Our 
postemployment benefi t plans are unfunded.

We recognize benefi ts provided during retirement or 
following employment over the plan participants’ active 
working life. Accordingly, we make various assumptions 
to predict and measure costs and obligations many years 
prior to the settlement of our obligations. Assumptions 
that require signifi cant management judgment and have 
a material impact on the measurement of our net peri-
odic benefi t expense or income and accumulated ben-
efi t obligations include the long-term rates of return on 
plan assets, the interest rates used to discount the obli-
gations for our benefi t plans, and the health care cost 
trend rates.

Expected Rate of Return on Plan Assets Our expected 
rate of return on plan assets is determined by our asset 
allocation, our historical long-term investment perfor-
mance, our estimate of future long-term returns by asset 
class (using input from our actuaries, investment ser-
vices, and investment managers), and long-term infl ation 
assumptions. We review this assumption annually for 
each plan, however, our annual investment performance 
for one particular year does not, by itself, signifi cantly 
infl uence our evaluation.

Th  e investment objective for our defi ned benefi t pen-
sion and other postretirement benefi t plans is to secure 
the benefi t obligations to participants at a reasonable 
cost to us. Our goal is to optimize the long-term return 
on plan assets at a moderate level of risk. Th  e defi ned 

 Annual Report 2011     37

benefi t pension and other postretirement portfolios are 
broadly diversifi ed across asset classes. Within asset 
classes,  the  portfolios  are  further  diversified  across 
investment styles and investment organizations. For the 
defi ned benefi t pension and other postretirement benefi t 
plans, the long-term investment policy allocations are: 
30 percent to equities in the United States; 20 percent 
to international equities; 10 percent to private equities; 
30 percent to fi xed income; and 10 percent to real assets 
(real estate, energy, and timber). Th  e actual allocations 
to these asset classes may vary tactically around the 
long-term policy allocations based on relative market 
valuations.

Our historical investment returns (compound annual 
growth rates) for our United States defi ned benefi t pen-
sion and other postretirement plan assets were 20.3 
percent, 5.6 percent, 7.5 percent, 9.2 percent, and 10.0 
percent for the 1, 5, 10, 15, and 20 year periods ended 
May 29, 2011.

Our principal defi ned benefi t pension and other post-
retirement plans in the United States have an expected 
return on plan assets of 9.6 percent. On a weighted-
average basis, the expected rate of return for all defi ned 
benefi t plans was 9.53 percent for fi scal 2011, 9.55 per-
cent for fi scal 2010, and 9.55 percent for fi scal 2009.

Lowering the expected long-term rate of return on 
assets by 50 basis points would increase our net pension 
and postretirement expense by $24 million for fi scal 
2012. A market-related valuation basis is used to reduce 
year-to-year expense volatility. Th  e market-related valu-
ation recognizes certain investment gains or losses over 
a fi ve-year period from the year in which they occur. 
Investment gains or losses for this purpose are the dif-
ference between the expected return calculated using 
the market-related value of assets and the actual return 
based on the market-related value of assets. Our outside 
actuaries perform these calculations as part of our deter-
mination of annual expense or income.

Discount  Rates  Our  discount  rate  assumptions  are 
determined annually as of the last day of our fi scal year 
for our defi ned benefi t pension, other postretirement, 
and postemployment benefi t plan obligations. We also 
use the same discount rates to determine defi ned ben-
efi t pension, other postretirement, and postemployment 
benefi t plan income and expense for the following fi s-
cal year. We work with our actuaries to determine the 
timing and amount of expected future cash outfl ows to 
plan participants and, using the top quartile of AA-rated 

corporate bond yields, to develop a forward interest rate 
curve, including a margin to that index based on our 
credit risk. Th  is forward interest rate curve is applied 
to our expected future cash outfl ows to determine our 
discount rate assumptions.

Our weighted-average discount rates were as follows:

Weighted-average Discount Rates

Defi ned  
Other
Benefi t   Postretirement   Postemployment 
Benefi t 
Pension 
Plans
Plans 

 Benefi t 
Plans 

 5.45% 

 5.35% 

 4.77%

Obligations as of May 29, 

  2011, and fi scal 2012 
  expense 

Obligations as of May 30, 

  2010, and fi scal 2011 

  expense 

Fiscal 2010 expense 

 5.85% 

 7.49% 

 5.80% 

 7.45% 

 5.12%

 7.06%

Lowering the discount rates by 50 basis points would 
increase our net defi ned benefi t pension, other postre-
tirement, and postemployment benefi t plan expense for 
fi scal 2012 by approximately $36.9 million. All obliga-
tion-related experience gains and losses are amortized 
using a straight-line method over the average remaining 
service period of active plan participants.

Health Care Cost Trend Rates We review our health 
care cost trend rates annually. Our review is based on 
data we collect about our health care claims experience 
and information provided by our actuaries. Th  is infor-
mation  includes  recent  plan  experience,  plan  design, 
overall industry experience and projections, and assump-
tions used by other similar organizations. Our initial 
health care cost trend rate is adjusted as necessary to 
remain consistent with this review, recent experiences, 
and  short-term  expectations.  Our  initial  health  care 
cost trend rate assumption is 8.5 percent for all retirees. 
Rates are graded down annually until the ultimate trend 
rate of 5.2 percent is reached in 2019 for all retirees. 
Th  e trend rates are applicable for calculations only if 
the retirees’ benefi ts increase as a result of health care 
infl ation. Th  e ultimate trend rate is adjusted annually, as 
necessary, to approximate the current economic view on 
the rate of long-term infl ation plus an appropriate health 
care cost premium. Assumed trend rates for health care 
costs have an important eff ect on the amounts reported 
for the other postretirement benefi t plans.

38     General Mills

  
 
 
 
A one percentage point change in the health care cost 

trend rate would have the following eff ects:

In Millions 

One 

 One
Percentage   Percentage
Point
 Decrease

Point  
Increase 

Eff ect on the aggregate of the service and

interest cost components in fi scal 2012 

$  6.2  

$  (5.4)

Eff ect on the other postretirement 

  accumulated benefi t obligation as of 

  May 29, 2011 

 82.4  

 (73.6)

Any arising health care claims cost-related experience 
gain or loss is recognized in the calculation of expected 
future claims. Once recognized, experience gains and 
losses are amortized using a straight-line method over 
15 years, resulting in at least the minimum amortization 
required being recorded.

Financial Statement Impact In fi scal 2011, we recorded 
net defi ned benefi t pension, other postretirement, and 
postemployment  benefi t  plan  expense  of  $95  million 
compared to $11 million of income in fi scal 2010 and $4 
million of income in fi scal 2009. As of May 29, 2011, we 
had cumulative unrecognized actuarial net losses of $1.3 
billion on our defi ned benefi t pension plans and $180 
million on our postretirement and postemployment ben-
efi t plans, mainly as the result of declines in the values 
of plan assets. Th  ese unrecognized actuarial net losses 
will result in increases in our future pension expense 
and increases in postretirement expense since they cur-
rently exceed the corridors defi ned by GAAP.

We  use  the  Retirement  Plans  (RP)  2000  Mortality 
Table projected forward to our plans’ measurement dates 
to calculate the year-end defi ned benefi t pension, other 
postretirement, and postemployment benefi t obligations 
and annual expense.

Actual future net defi ned benefi t pension, other post-
retirement, and postemployment benefi t plan income 
or  expense  will  depend  on  investment  performance, 
changes in future discount rates, changes in health care 
cost trend rates, and other factors related to the popula-
tions participating in these plans.

The  Patient  Protection  and  Affordable  Care  Act, 
as  amended  by  the  Health  Care  and  Education 
Reconciliation Act of 2010 was signed into law in March 
2010. Th  e Act codifi es health care reforms with stag-
gered eff ective dates from 2010 to 2018 with many pro-
visions in the Act requiring the issuance of additional 
guidance from various government agencies. Estimates 

of the future impacts of several of the Act’s provisions 
are incorporated into our postretirement benefi t liability 
including the elimination of lifetime maximums and the 
imposition of an excise tax on high cost health plans. 
These  changes  resulted  in  a  $24  million  increase  in 
our postretirement benefi t liability in fi scal 2010. Given 
the  complexity  of  the  Act,  the  extended  time  period 
over which the reforms will be implemented, and the 
unknown impact of future regulatory guidance, further 
fi nancial impacts to our postretirement benefi t liability 
and related future expense may occur.

RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS

In May 2011, the Financial Accounting Standards Board 
(FASB) issued new accounting guidance for fair value 
measurements providing common fair value measure-
ment  and  disclosure  requirements.  This  guidance  is 
eff ective for interim and annual periods beginning aft er 
December 15, 2011, which for us is the fourth quarter 
of fi scal 2012. We do not expect this guidance to have a 
material impact on our results of operations or fi nancial 
position.

In June 2011, the FASB issued new accounting guid-
ance for the presentation of other comprehensive income 
(OCI).  Th  is  guidance  requires  entities  to  present  net 
income and OCI in either a single continuous statement 
or in separate consecutive statements. Th  e guidance does 
not change the components of net income or OCI, when 
OCI should be reclassifi ed to net income, or the earnings 
per share calculation.  Th  e guidance is eff ective for fi scal 
years beginning aft er December 15, 2011, which for us 
is the fi rst quarter of fi scal 2013. Th  is guidance will not 
impact our results of operations or fi nancial position.

 Annual Report 2011     39

 
 
 
 
CAUTIONARY STATEMENT RELEVANT TO FORWARD-
LOOKING INFORMATION FOR THE PURPOSE OF “SAFE 
HARBOR” PROVISIONS OF THE PRIVATE SECURITIES 
LITIGATION REFORM ACT OF 1995

Th  is report contains or incorporates by reference for-
ward-looking  statements  within  the  meaning  of  the 
Private Securities Litigation Reform Act of 1995 that are 
based on our current expectations and assumptions. We 
also may make written or oral forward-looking state-
ments,  including  statements  contained  in  our  fi lings 
with the SEC and in our reports to stockholders.

Th  e words or phrases “will likely result,” “are expected 
to,” “will continue,” “is anticipated,” “estimate,” “plan,” 
“project,” or similar expressions identify “forward-looking 
statements” within the meaning of the Private Securities 
Litigation Reform Act of 1995. Such statements are sub-
ject to certain risks and uncertainties that could cause 
actual results to diff er materially from historical results 
and those currently anticipated or projected. We wish 
to caution you not to place undue reliance on any such 
forward-looking statements.

In connection with the “safe harbor” provisions of 
the Private Securities Litigation Reform Act of 1995, we 
are identifying important factors that could aff ect our 
fi nancial performance and could cause our actual results 
in future periods to diff er materially from any current 
opinions or statements.

Our future results could be aff ected by a variety of 
factors, such as: competitive dynamics in the consumer 
foods industry and the markets for our products, includ-
ing new product introductions, advertising activities, 
pricing actions, and promotional activities of our com-
petitors; economic conditions, including changes in infl a-
tion rates, interest rates, tax rates, or the availability of 
capital; product development and innovation; consumer 

acceptance of new products and product improvements; 
consumer reaction to pricing actions and changes in 
promotion levels; acquisitions or dispositions of busi-
nesses or assets; changes in capital structure; changes in 
laws and regulations, including labeling and advertising 
regulations; impairments in the carrying value of good-
will, other intangible assets, or other long-lived assets, 
or changes in the useful lives of other intangible assets; 
changes in accounting standards and the impact of sig-
nifi cant accounting estimates; product quality and safety 
issues, including recalls and product liability; changes 
in  consumer  demand  for  our  products;  eff ectiveness 
of advertising, marketing, and promotional programs; 
changes in consumer behavior, trends, and preferences, 
including weight loss trends; consumer perception of 
health-related issues, including obesity; consolidation 
in the retail environment; changes in purchasing and 
inventory levels of signifi cant customers; fl uctuations 
in the cost and availability of supply chain resources, 
including raw materials, packaging, and energy; disrup-
tions or ineffi  ciencies in the supply chain; volatility in 
the market value of derivatives used to manage price 
risk  for  certain  commodities;  benefit  plan  expenses 
due to changes in plan asset values and discount rates 
used to determine plan liabilities; failure of our informa-
tion technology systems; foreign economic conditions, 
including currency rate fl uctuations; and political unrest 
in foreign markets and economic uncertainty due to ter-
rorism or war.

You should also consider the risk factors that we iden-
tify in Item 1A of our 2011 Form 10-K, which could also 
aff ect our future results.

We  undertake  no  obligation  to  publicly  revise  any 
forward-looking statements to refl ect events or circum-
stances aft er the date of those statements or to refl ect 
the occurrence of anticipated or unanticipated events.

40     General Mills

Quantitative and Qualitative 
Disclosures About Market Risk 

We are exposed to market risk stemming from changes in 
interest rates, foreign exchange rates, commodity prices, 
and equity prices. Changes in these factors could cause 
fl uctuations in our earnings and cash fl ows. In the nor-
mal course of business, we actively manage our exposure 
to these market risks by entering into various hedging 
transactions, authorized under established policies that 
place clear controls on these activities. Th  e counterpar-
ties in these transactions are generally highly rated insti-
tutions. We establish credit limits for each counterparty. 
Our hedging transactions include but are not limited to a 
variety of derivative fi nancial instruments.

foreign currency cash fl ow exposures. We also generally 
swap our foreign-denominated commercial paper bor-
rowings and nonfunctional currency intercompany loans 
back to U.S. dollars or the functional currency; the gains 
or losses on these derivatives off set the foreign currency 
revaluation gains or losses recorded in earnings on the 
associated borrowings. We generally do not hedge more 
than 18 months forward.

We also have many net investments in foreign sub-
sidiaries that are denominated in euros. We previously 
hedged  a  portion  of  these  net  investments  by  issu-
ing  euro-denominated  commercial  paper  and  foreign 
exchange forward contracts. As of May 29, 2011, we had 
deferred net foreign currency transaction losses of $96 
million in AOCI associated with hedging activity.

INTEREST RATE RISK

COMMODITY PRICE RISK

We are exposed to interest rate volatility with regard 
to future issuances of fi xed-rate debt, and existing and 
future issuances of fl oating-rate debt. Primary exposures 
include U.S. Treasury rates, LIBOR, and commercial paper 
rates in the United States and Europe. We use interest 
rate swaps and forward-starting interest rate swaps to 
hedge our exposure to interest rate changes, to reduce the 
volatility of our fi nancing costs, and to achieve a desired 
proportion of fi xed versus fl oating-rate debt, based on 
current and projected market conditions. Generally under 
these swaps, we agree with a counterparty to exchange 
the diff erence between fi xed-rate and fl oating-rate inter-
est amounts based on an agreed upon notional principal 
amount.

As of May 29, 2011, we had interest rate swaps with 
$1.3 billion of aggregate notional principal amount out-
standing, with a net notional amount of $838 million 
that converts fl oating-rate notes to fi xed rates. 

FOREIGN EXCHANGE RISK

Foreign currency fl uctuations aff ect our net investments 
in foreign subsidiaries and foreign currency cash fl ows 
related to foreign-denominated commercial paper, third 
party purchases, intercompany loans, and product ship-
ments. We are also exposed to the translation of foreign 
currency earnings to the U.S. dollar. Our principal expo-
sures are to the Australian dollar, British pound sterling, 
Canadian dollar, Chinese renminbi, euro, Japanese yen, 
Swiss franc, and Mexican peso. We mainly use foreign 
currency  forward  contracts  to  selectively  hedge  our 

Many commodities we use in the production and dis-
tribution of our products are exposed to market price 
risks. We utilize derivatives to manage price risk for our 
principal ingredients and energy costs, including grains 
(oats, wheat, and corn), oils (principally soybean), non-fat 
dry milk, natural gas, and diesel fuel. Our primary objec-
tive when entering into these derivative contracts is to 
achieve certainty with regard to the future price of com-
modities purchased for use in our supply chain. We man-
age our exposures through a combination of purchase 
orders, long-term contracts with suppliers, exchange-
traded futures and options, and over-the-counter options 
and swaps. We off set our exposures based on current 
and projected market conditions and generally seek to 
acquire the inputs at as close to our planned cost as 
possible.

As of May 29, 2011, the net notional value of commod-
ity derivatives was $348 million, of which $161 million 
related to agricultural inputs and $187 million related to 
energy inputs. Th  ese contracts relate to inputs that gen-
erally will be utilized within the next 12 months.

EQUITY INSTRUMENTS

Equity price movements aff ect our compensation expense 
as certain investments made by our employees in our 
deferred compensation plan are revalued. We occasion-
ally use equity swaps to manage this risk, but no swaps 
were outstanding as of May 29, 2011. 

 Annual Report 2011     41

VALUE AT RISK

Th  e estimates in the table below are intended to mea-
sure the maximum potential fair value we could lose in 
one day from adverse changes in market interest rates, 
foreign exchange rates, commodity prices, and equity 
prices under normal market conditions. A Monte Carlo 
value-at-risk (VAR) methodology was used to quantify 
the market risk for our exposures. Th  e models assumed 
normal market conditions and used a 95 percent confi -
dence level.

Th  e VAR calculation used historical interest rates, for-
eign exchange rates, and commodity and equity prices 
from the past year to estimate the potential volatility 
and correlation of these rates in the future. Th  e market 
data were drawn from the RiskMetrics™ data set. Th  e 
calculations are not intended to represent actual losses 
in fair value that we expect to incur. Further, since the 
hedging instrument (the derivative) inversely correlates 
with the underlying exposure, we would expect that any 
loss or gain in the fair value of our derivatives would be 
generally off set by an increase or decrease in the fair 

value of the underlying exposure. Th  e positions included 
in the calculations were: debt; investments; interest rate 
swaps; foreign exchange forwards; commodity swaps, 
futures and options; and equity instruments. Th  e calcu-
lations do not include the underlying foreign exchange 
and  commodities-related  positions  that  are  off set  by 
these market-risk-sensitive instruments. 

Th  e  table  below  presents  the  estimated  maximum 
potential VAR arising from a one-day loss in fair value 
for our interest rate, foreign currency, commodity, and 
equity market-risk-sensitive instruments outstanding as 
of May 29, 2011, and May 30, 2010, and the average fair 
value impact during the year ended May 29, 2011.

In Millions 

 Fair Value Impact

May 29, 
2011 

Average   
During 
Fiscal 2011 

May 30,
2010

Interest rate instruments 

$26.5  

$27.1  

$27.7 

Foreign currency instruments 

Commodity instruments 

 8.7  

 3.9  

 5.8  

 4.9  

 4.3 

 4.8 

42     General Mills

  
 
 
 
Reports of Management and Independent Registered                               
Public Accounting Firm 

REPORT OF MANAGEMENT RESPONSIBILITIES

REPORT OF INDEPENDENT REGISTERED PUBLIC 
ACCOUNTING FIRM

Th  e management of General Mills, Inc. is responsible 
for the fairness and accuracy of the consolidated fi nan-
cial statements. Th  e statements have been prepared in 
accordance with accounting principles that are gener-
ally accepted in the United States, using management’s 
best estimates and judgments where appropriate. Th  e 
fi nancial information throughout the Annual Report on 
Form 10-K is consistent with our consolidated fi nancial 
statements.

Management has established a system of internal con-
trols that provides reasonable assurance that assets are 
adequately safeguarded and transactions are recorded 
accurately in all material respects, in accordance with 
management’s authorization. We maintain a strong audit 
program that independently evaluates the adequacy and 
eff ectiveness of internal controls. Our internal controls 
provide for appropriate separation of duties and respon-
sibilities, and there are documented policies regarding 
use of our assets and proper fi nancial reporting. Th  ese 
formally  stated  and  regularly  communicated  policies 
demand highly ethical conduct from all employees.

Th  e Audit Committee of the Board of Directors meets 
regularly with management, internal auditors, and our 
independent registered public accounting fi rm to review 
internal control, auditing, and fi nancial reporting mat-
ters.  The  independent  registered  public  accounting 
fi rm, internal auditors, and employees have full and free 
access to the Audit Committee at any time.

The  Audit  Committee  reviewed  and  approved  the 
Company’s  annual  financial  statements.  The  Audit 
Committee recommended, and the Board of Directors 
approved, that the consolidated fi nancial statements be 
included in the Annual Report. Th  e Audit Committee 
also appointed KPMG LLP to serve as the Company’s 
independent registered public accounting fi rm for fi scal 
2012, subject to ratifi cation by the stockholders at the 
annual meeting.

K. J. Powell 
Chairman of the Board 
and Chief Executive Offi  cer 

D. L. Mulligan 
Executive Vice President 
 and Chief Financial
Offi  cer 

July 8, 2011

Th  e Board of Directors and Stockholders
General Mills, Inc.:

We have audited the accompanying consolidated bal-
ance sheets of General Mills, Inc. and subsidiaries as of 
May 29, 2011, and May 30, 2010, and the related con-
solidated statements of earnings, total equity and com-
prehensive income, and cash fl ows for each of the fi scal 
years in the three-year period ended May 29, 2011. In 
connection with our audits of the consolidated fi nancial 
statements, we have audited the accompanying fi nancial 
statement schedule.  We also have audited General Mills, 
Inc.’s internal control over fi nancial reporting as of May 
29, 2011, based on criteria established in Internal Control 
–  Integrated  Framework  issued  by  the  Committee  of 
Sponsoring Organizations of the Treadway Commission 
(COSO). General Mills, Inc.’s management is responsible 
for these consolidated fi nancial statements and fi nancial 
statement schedule, for maintaining eff ective internal 
control over fi nancial reporting, and for its assessment 
of  the  eff ectiveness  of  internal  control  over  fi nancial 
reporting, included in Management’s Report on Internal 
Control over Financial Reporting. Our responsibility is to 
express an opinion on these consolidated fi nancial state-
ments and fi nancial statement schedule and an opinion 
on the Company’s internal control over fi nancial report-
ing based on our audits.

We conducted our audits in accordance with the stan-
dards  of  the  Public  Company  Accounting  Oversight 
Board (United States). Th  ose standards require that we 
plan and perform the audits to obtain reasonable assur-
ance about whether the fi nancial statements are free of 
material misstatement and whether eff ective internal 
control over fi nancial reporting was maintained in all 
material respects. Our audits of the consolidated fi nancial 
statements included examining, on a test basis, evidence 
supporting the amounts and disclosures in the fi nancial 
statements, assessing the accounting principles used and 
signifi cant estimates made by management, and evalu-
ating the overall fi nancial statement presentation. Our 
audit of internal control over fi nancial reporting included 
obtaining  an  understanding  of  internal  control  over 
fi nancial reporting, assessing the risk that a material 
weakness exists, and testing and evaluating the design 
and operating eff ectiveness of internal control based on 
the assessed risk. Our audits also included performing 

 Annual Report 2011     43

 
such other procedures as we considered necessary in 
the circumstances. We believe that our audits provide a 
reasonable basis for our opinions.

controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the 
policies or procedures may deteriorate.

A company’s internal control over fi nancial reporting 
is a process designed to provide reasonable assurance 
regarding the reliability of fi nancial reporting and the 
preparation  of  fi nancial  statements  for  external  pur-
poses in accordance with generally accepted accounting 
principles. A company’s internal control over fi nancial 
reporting includes those policies and procedures that (1) 
pertain to the maintenance of records that, in reason-
able detail, accurately and fairly refl ect the transactions 
and dispositions of the assets of the company; (2) pro-
vide reasonable assurance that transactions are recorded 
as necessary to permit preparation of fi nancial state-
ments in accordance with generally accepted account-
ing principles, and that receipts and expenditures of the 
company are being made only in accordance with autho-
rizations of management and directors of the company; 
and (3) provide reasonable assurance regarding preven-
tion or timely detection of unauthorized acquisition, use, 
or disposition of the company’s assets that could have a 
material eff ect on the fi nancial statements.

Because of its inherent limitations, internal control 
over fi nancial reporting may not prevent or detect mis-
statements. Also, projections of any evaluation of eff ec-
tiveness to future periods are subject to the risk that 

In our opinion, the consolidated fi nancial statements 
referred to above present fairly, in all material respects, 
the fi nancial position of General Mills, Inc. and subsidiar-
ies as of May 29, 2011, and May 30, 2010, and the results 
of their operations and their cash fl ows for each of the 
fi scal years in the three-year period ended May 29, 2011, 
in conformity with U.S. generally accepted accounting 
principles. Also in our opinion, the accompanying fi nan-
cial statement schedule, when considered in relation to 
the basic consolidated fi nancial statements taken as a 
whole, presents fairly, in all material respects, the infor-
mation set forth therein. Also in our opinion, General 
Mills, Inc. maintained, in all material respects, eff ective 
internal control over fi nancial reporting as of May 29, 
2011, based on criteria established in Internal Control 
–  Integrated  Framework  issued  by  the  Committee  of 
Sponsoring Organizations of the Treadway Commission.

Minneapolis, Minnesota
July 8, 2011

44     General Mills

Consolidated Statements of Earnings

GENERAL MILLS, INC. AND SUBSIDIARIES

In Millions, Except per Share Data  

Net sales 

  Cost of sales 

  Selling, general, and administrative expenses 

  Divestitures (gain), net 

  Restructuring, impairment, and other exit costs 

Operating profi t 

  Interest, net 

Earnings before income taxes and aft er-tax earnings from joint ventures 

Income taxes 

Aft er-tax earnings from joint ventures 

Fiscal Year

 2011  

 2010  

 2009 

$ 14,880.2 

$ 14,635.6  

 $ 14,555.8 

 8,926.7   

 3,192.0  

 (17.4) 

 4.4  

 8,835.4  

 3,162.7  

  —  

 31.4  

 9,380.9 

 2,893.2 

 (84.9)

 41.6 

  2,774.5  

 2,606.1  

 2,325.0 

 346.3  

2,428.2  

 721.1  

 96.4  

 401.6  

 382.8 

 2,204.5  

 1,942.2 

 771.2  

 101.7  

 720.4 

  91.9 

Net earnings, including earnings attributable to noncontrolling interests 

  1,803.5  

1,535.0  

1,313.7 

Net earnings attributable to noncontrolling interests 
Net earnings attributable to General Mills 

Earnings per share - basic 

Earnings per share - diluted 

Dividends per share 

See accompanying notes to consolidated fi nancial statements. 

5.2 
$  1,798.3 

4.5 
$  1,530.5 

9.3 
$  1,304.4 

$ 

$ 

$ 

2.80 

2.70 

1.12 

$ 

$ 

$ 

2.32 

2.24 

0.96 

$ 

$ 

$ 

1.96 

1.90 

0.86 

 Annual Report 2011     45

 
  
  
May 29, 2011   May 30, 2010

$  619.6 

$  673.2 

1,162.3 

1,609.3 

27.3 

483.5 

3,902.0 

3,345.9 

6,750.8  

3,813.3 

862.5 

1,041.6 

1,344.0 

42.7 

378.5 

3,480.0 

3,127.7 

6,592.8 

3,715.0 

763.4

$ 18,674.5  

$ 17,678.9

$  995.1 

$  849.5 

1,031.3 

311.3 

1,321.5 

3,659.2 

5,542.5 

1,127.4 

1,733.2 

12,062.3 

75.5 

1,319.8 

9,191.3 

(3,210.3) 

(1,010.8) 

6,365.5 

246.7 

6,612.2 

107.3 

1,050.1 

1,762.2

3,769.1

5,268.5 

874.6 

2,118.7

12,030.9

75.5

1,307.1 

8,122.4 

(2,615.2)

(1,486.9)

5,402.9

245.1

5,648.0 

$ 18,674.5  

$ 17,678.9 

Consolidated Balance Sheets

GENERAL MILLS, INC. AND SUBSIDIARIES

In Millions, Except Par Value  

ASSETS
Current assets:

     Cash and cash equivalents 

     Receivables 

     Inventories 

     Deferred income taxes 

     Prepaid expenses and other current assets 

          Total current assets 

Land, buildings, and equipment 

Goodwill 

Other intangible assets 

Other assets 

          Total assets 

LIABILITIES AND EQUITY
Current liabilities:

     Accounts payable 

     Current portion of long-term debt 

     Notes payable 

     Other current liabilities 

          Total current liabilities 

Long-term debt 

Deferred income taxes 

Other liabilities 

          Total liabilities 

Stockholders’ equity:

     Common stock, 754.6 shares issued, $0.10 par value 

     Additional paid-in capital 

     Retained earnings 

     Common stock in treasury, at cost, shares of 109.8 and 98.1 

     Accumulated other comprehensive loss 

          Total stockholders’ equity 

Noncontrolling interests 

          Total equity 

Total liabilities and equity 

See accompanying notes to consolidated fi nancial statements.

46     General Mills

Consolidated Statements of Total Equity and Comprehensive Income

GENERAL MILLS, INC. AND SUBSIDIARIES

$.10 Par Value Common Stock
(One Billion Shares Authorized)

Issued 

Treasury

In Millions, Except per Share Data  

Par 
Shares  Amount 

  Additional 
Paid-In 
Capital  Shares 

Amount 

Accumulated
Other
Retained  Comprehensive  Noncontrolling
Interests 
Earnings 

Income (Loss) 

Total

 754.6  

Balance as of May 25, 2008 
Comprehensive income:
   Net earnings, including earnings
      attributable to noncontrolling interests 
   Other comprehensive loss 
Total comprehensive income 
Cash dividends declared
   ($0.86 per share) 
Stock compensation plans (includes
   income tax benefi ts of $94.0) 
Shares purchased 
Shares issued for acquisition 
Unearned compensation related to
   restricted stock unit awards 
Distributions to noncontrolling 
   interest holders 
Earned compensation 

$75.5   $1,111.3  

 (79.6)  $(1,658.4) 

$6,510.7  

$  173.1  

$246.6  

$6,458.8 

1,304.4 

(1,050.9) 

9.3 
(1.2) 

(579.5) 

23.0 

16.4 

19.6 
(40.4) 
1.8 

443.1 
(1,296.4) 
38.6 

(56.2) 

117.6 

(10.5) 

1,313.7 
(1,052.1)
261.6 

(579.5)

466.1 
(1,296.4)
55.0 

(56.2)

(10.5)
117.6 

Balance as of May 31, 2009 
Comprehensive income:
   Net earnings, including earnings
      attributable to noncontrolling interests 
   Other comprehensive income (loss) 

Total comprehensive income 
Cash dividends declared
   ($0.96 per share) 
Stock compensation plans (includes
   income tax benefi ts of $114.0) 
Shares purchased 
Unearned compensation related to
   restricted stock unit awards 
Distributions to noncontrolling
   interest holders 
Earned compensation 

Balance as of May 30, 2010 
Comprehensive income:
   Net earnings, including earnings
      attributable to noncontrolling interests 
   Other comprehensive income 

Total comprehensive income 
Cash dividends declared
   ($1.12 per share) 
Stock compensation plans (includes
   income tax benefi ts of $106.2) 
Shares purchased 
Unearned compensation related to
   restricted stock unit awards 
Distributions to noncontrolling
   interest holders 
Earned compensation 

754.6 

75.5  

1,212.1 

(98.6) 

(2,473.1) 

7,235.6 

(877.8) 

244.2 

5,416.5 

1,530.5  

(609.1) 

4.5 
0.2 

1,535.0 
(608.9)

 926.1 

(643.7) 

53.3 

21.8 
(21.3) 

549.7 
(691.8) 

(65.6) 

107.3 

(643.7)

603.0 
(691.8)

(65.6)

(3.8)
107.3 

(3.8) 

754.6 

75.5 

1,307.1 

(98.1) 

(2,615.2) 

8,122.4 

(1,486.9) 

245.1 

5,648.0 

1,798.3 

476.1  

5.2 
0.7 

(729.4) 

(22.2) 

20.1 
(31.8) 

568.4 
(1,163.5) 

(70.4) 

105.3 

(4.3) 

1,803.5 
476.8 

 2,280.3 

 (729.4)

546.2 
(1,163.5)

(70.4)

(4.3)
105.3 

Balance as of May 29, 2011 

754.6 

$75.5  $1,319.8 

(109.8)  $(3,210.3) 

$9,191.3 

$(1,010.8) 

$246.7 

$6,612.2 

See accompanying notes to consolidated fi nancial statements.

 Annual Report 2011     47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statements of Cash Flows

GENERAL MILLS, INC. AND SUBSIDIARIES

In Millions 

Cash Flows - Operating Activities 
   Net earnings, including earnings attributable to noncontrolling interests 
   Adjustments to reconcile net earnings to net cash provided by operating activities: 
      Depreciation and amortization 
      Aft er-tax earnings from joint ventures 
      Stock-based compensation 
      Deferred income taxes 
      Tax benefi t on exercised options 
      Distributions of earnings from joint ventures 
      Pension and other postretirement benefi t plan contributions 
      Pension and other postretirement benefi t plan expense (income) 
      Divestitures (gain), net 
      Gain on insurance settlement 
      Restructuring, impairment, and other exit costs (income) 
      Changes in current assets and liabilities 
      Other, net 
         Net cash provided by operating activities 
Cash Flows - Investing Activities 
   Purchases of land, buildings, and equipment 
   Acquisitions 
   Investments in affi  liates, net 
   Proceeds from disposal of land, buildings, and equipment 
   Proceeds from divestiture of product lines 
   Proceeds from insurance settlement 
   Other, net 
         Net cash used by investing activities 
Cash Flows - Financing Activities
   Change in notes payable 
   Issuance of long-term debt 
   Payment of long-term debt  
   Proceeds from common stock issued on exercised options 
   Tax benefi t on exercised options 
   Purchases of common stock for treasury 
   Dividends paid 
   Other, net 
         Net cash used by fi nancing activities 
Eff ect of exchange rate changes on cash and cash equivalents 
Increase (decrease) in cash and cash equivalents 
Cash and cash equivalents - beginning of year 
Cash and cash equivalents - end of year 
Cash Flow from Changes in Current Assets and Liabilities:
   Receivables 
   Inventories 
   Prepaid expenses and other current assets 
   Accounts payable 
   Other current liabilities 
Changes in current assets and liabilities 

See accompanying notes to consolidated fi nancial statements.

48     General Mills

Fiscal Year

 2011  

 2010  

 2009 

$ 1,803.5 

$ 1,535.0 

$ 1,313.7  

 472.6 
  (96.4) 
 105.3  
 205.3  
 (106.2) 
72.7  
 (220.8) 
73.6 
(17.4) 
—  
(1.3)  
(720.9) 
(43.2) 
1,526.8  

(648.8) 
 (123.3) 
(1.8) 
4.1  
 34.4 
— 
 20.3 
(715.1) 

(742.6) 
1,200.0 
(7.4) 
410.4 
106.2  
(1,163.5)  
(729.4) 
(10.3) 
(936.6) 
71.3 
(53.6) 
 673.2   
$  619.6  

$ 

(69.8) 
 (240.0)  
 (96.0) 
 109.0  
 (424.1)  
$  (720.9) 

457.1 
 (101.7) 
 107.3  
 22.3  
 (114.0) 
88.0 
(17.2) 
 (37.9) 
— 
— 
 23.4 
143.4   
75.5 
 2,181.2  

 (649.9) 
— 
(130.7) 
7.4 
— 
— 
52.0 
(721.2) 

235.8 
— 
 (906.9) 
388.8 
114.0 
(691.8) 
(643.7) 
— 
(1,503.8) 
(32.8) 
(76.6) 
749.8 
$  673.2 

$  (121.1) 
(16.7) 
53.5 
69.6 
158.1 
$  143.4 

453.6 
 (91.9)
 117.7 
 215.8 
 (89.1)
68.5 
 (220.3)
 (27.5)
 (84.9)
(41.3)
 31.3 
 176.9 
5.7
 1,828.2 

(562.6)
—
 5.9
4.1
244.7 
41.3
(22.3)
(288.9)

(1,390.5)
1,850.0 
(370.3)
305.2 
89.1 
(1,296.4)
(579.5)
(12.1)
(1,404.5)
 (46.0)
88.8 
661.0 
$  749.8 

$  81.8 
(28.1)
30.2
(116.4)
209.4 
$  176.9 

 
  
  
  
  
  
  
  
 
Notes to Consolidated Financial Statements

GENERAL MILLS, INC. AND SUBSIDIARIES

NOTE 1. BASIS OF PRESENTATION AND 
RECLASSIFICATIONS

Income Statement Classifi cations At the beginning of 
fi scal 2011, we revised the classifi cation of certain reve-
nues and expenses to better align our income statement 
line items with how we manage our business.  We have 
revised the classifi cation of amounts previously reported 
in our Consolidated Statements of Earnings to conform 
to our fi scal 2011 presentation. Th  ese revised classifi -
cations had no eff ect on previously reported net earn-
ings attributable to General Mills or earnings per share.  
Th  ese changes include:

• Revising the classifi cation of certain customer logis-
tics allowances as a reduction of net sales (previously 
recorded as cost of sales). Th  e impact of this change was 
a decrease in net sales of $160.9 million in fi scal 2010 
and $157.5 million in fi scal 2009 and a corresponding 
decrease to cost of sales in each of the years.

•  Revising  the  classification  of  certain  promotion-
related costs, customer allowances, and supply chain 
costs as cost of sales or selling, general, and administra-
tive (SG&A) expenses (previously recorded as a reduction 
of net sales or SG&A expenses). Th  e impact of these 
changes was an increase to net sales of $22.0 million 
in fi scal 2009; an increase to cost of sales of $73.4 mil-
lion in fi scal 2010 and $80.6 million in fi scal 2009; and 
a decrease to SG&A expenses of $73.4 million in fi scal 
2010 and $58.6 million in fi scal 2009.

• Shift ing allocation of certain SG&A expenses, primar-
ily stock-based compensation, between segment operat-
ing profi t and unallocated corporate items. Th  e impact 
of  this  change  was  a  decrease  to  segment  operating 
profi t of $20.8 million in fi scal 2010 and $18.9 million in 
fi scal 2009 and a corresponding decrease in unallocated 
corporate items.

• Shift ing sales responsibility for a customer from our 
Bakeries and Foodservice segment to our U.S. Retail seg-
ment. Net sales of $9.8 million in fi scal 2010 and $15.0 
million in fi scal 2009 and segment operating profi t of 
$4.1 million in fi scal 2010 and $6.4 million in fi scal 2009 
previously recorded in our Bakeries and Foodservice seg-
ment have now been reported in the U.S. Retail segment. 
In addition, certain other reclassifi cations to our previ-
ously reported fi nancial information have been made to 
conform to the current period presentation.

Basis  of  Presentation  Our  Consolidated  Financial 
Statements include the accounts of General Mills, Inc. 
and all subsidiaries in which we have a controlling fi nan-
cial interest. Intercompany transactions and accounts 
are eliminated in consolidation.

Our fi scal year ends on the last Sunday in May, except 
for our operations in Europe and China, which have an 
April year-end. Fiscal 2011 and 2010 each consisted of 52 
weeks, and fi scal 2009 consisted of 53 weeks.

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING 
POLICIES

Cash and Cash Equivalents We consider all investments 
purchased with an original maturity of three months or 
less to be cash equivalents.

Inventories All inventories in the United States other 
than grain are valued at the lower of cost, using the last-
in, fi rst-out (LIFO) method, or market. Grain inventories 
and all related cash contracts and derivatives are valued 
at market with all net changes in value recorded in earn-
ings currently.

Inventories outside of the United States are valued 
at the lower of cost, using the fi rst-in, fi rst-out (FIFO) 
method, or market.

Shipping costs associated with the distribution of fi n-
ished product to our customers are recorded as cost of 
sales, and are recognized when the related fi nished prod-
uct is shipped to and accepted by the customer.

Land, Buildings, Equipment, and Depreciation Land 
is recorded at historical cost. Buildings and equipment, 
including  capitalized  interest  and  internal  engineer-
ing  costs,  are  recorded  at  cost  and  depreciated  over 
estimated useful lives, primarily using the straight-line 
method. Ordinary maintenance and repairs are charged 
to cost of sales. Buildings are usually depreciated over 40 
to 50 years, and equipment, furniture, and soft ware are 
usually depreciated over 3 to 10 years. Fully depreciated 
assets are retained in buildings and equipment until dis-
posal. When an item is sold or retired, the accounts are 
relieved of its cost and related accumulated depreciation 
and the resulting gains and losses, if any, are recognized 
in earnings. As of May 29, 2011, assets held for sale were 
insignifi cant.

Long-lived assets are reviewed for impairment when-
ever events or changes in circumstances indicate that 
the carrying amount of an asset (or asset group) may 

 Annual Report 2011     49

not be recoverable. An impairment loss would be recog-
nized when estimated undiscounted future cash fl ows 
from the operation and disposition of the asset group 
are less than the carrying amount of the asset group. 
Asset groups have identifi able cash fl ows and are largely 
independent of other asset groups. Measurement of an 
impairment loss would be based on the excess of the 
carrying amount of the asset group over its fair value. 
Fair  value  is  measured  using  a  discounted  cash  fl ow 
model or independent appraisals, as appropriate.

Goodwill and Other Intangible Assets  Goodwill is not 
subject to amortization and is tested for impairment 
annually and whenever events or changes in circum-
stances indicate that impairment may have occurred. 
Impairment testing is performed for each of our report-
ing units. We compare the carrying value of a reporting 
unit, including goodwill, to the fair value of the unit. 
Carrying value is based on the assets and liabilities asso-
ciated with the operations of that reporting unit, which 
oft en requires allocation of shared or corporate items 
among  reporting  units.  If  the  carrying  amount  of  a 
reporting unit exceeds its fair value, we revalue all assets 
and liabilities of the reporting unit, excluding goodwill, 
to determine if the fair value of the net assets is greater 
than the net assets including goodwill. If the fair value 
of the net assets is less than the carrying amount of 
net assets including goodwill, impairment has occurred. 
Our estimates of fair value are determined based on a 
discounted cash fl ow model. Growth rates for sales and 
profi ts are determined using inputs from our annual 
long-range planning process. We also make estimates of 
discount rates, perpetuity growth assumptions, market 
comparables, and other factors. We performed our fi scal 
2011 assessment as of November 29, 2010, and deter-
mined there was no impairment of goodwill for any of 
our reporting units as their related fair values were sub-
stantially in excess of their carrying values.

We evaluate the useful lives of our other intangible 
assets, mainly brands, to determine if they are fi nite or 
indefi nite-lived. Reaching a determination on useful life 
requires signifi cant judgments and assumptions regard-
ing the future eff ects of obsolescence, demand, com-
petition, other economic factors (such as the stability 
of the industry, known technological advances, legis-
lative action that results in an uncertain or changing 
regulatory environment, and expected changes in dis-
tribution channels), the level of required maintenance 

expenditures, and the expected lives of other related 
groups of assets.

Our indefi nite-lived intangible assets, mainly intangible 
assets primarily associated with the Pillsbury, Totino’s, 
Progresso,  Green  Giant,  Old  El  Paso,  and  Häagen-
Dazs brands, are also tested for impairment annually 
and whenever events or changes in circumstances indi-
cate that their carrying value may not be recoverable. 
We performed our fi scal 2011 assessment of our brand 
intangibles as of November 29, 2010. Our estimate of 
the fair value of the brands was based on a discounted 
cash fl ow model using inputs which included: projected 
revenues from our annual long-range plan; assumed roy-
alty rates that could be payable if we did not own the 
brands; and a discount rate. As of our assessment date, 
there was no impairment of any of our indefi nite-lived 
intangible assets as their related fair values were sub-
stantially in excess of the carrying values.

Investments  in  Joint  Ventures  Our  investments  in 
companies over which we have the ability to exercise 
signifi cant infl uence are stated at cost plus our share 
of  undistributed  earnings  or  losses.  We  receive  roy-
alty income from certain joint ventures, incur various 
expenses  (primarily  research  and  development),  and 
record the tax impact of certain joint venture opera-
tions that are structured as partnerships. In addition, we 
make advances to our joint ventures in the form of loans 
or capital investments. We also sell certain raw materi-
als, semi-fi nished goods, and fi nished goods to the joint 
ventures, generally at market prices.

In addition, we assess our investments in our joint 
ventures if we have reason to believe an impairment 
may have occurred including, but not limited to, ongo-
ing operating losses, projected decreases in earnings, 
increases in the weighted average cost of capital or sig-
nifi cant business disruptions.  Th  e signifi cant assump-
tions used to estimate fair value include revenue growth 
and profi tability, royalty rates, capital spending, depre-
ciation and taxes, foreign currency exchange rates and 
a discount rate. By their nature, these projections and 
assumptions  are  uncertain.  If  we  were  to  determine 
the current fair value of our investment was less than 
the carrying value of the investment, then we would 
assess if the shortfall was of a temporary or permanent 
nature and write down the investment to its fair value if 
we concluded the impairment is other than temporary. 
Aft er the earthquakes and tsunami in Japan in March 
2011, we assessed the fair value of our investment in 

50     General Mills

Häagen-Dazs Japan and determined that it exceeded the 
carrying value by approximately 5 percent.

are written off  against the allowance when we deem the 
amount is uncollectible.

Variable Interest Entities As of May 29, 2011, we had 
invested in six variable interest entities (VIEs). We deter-
mined whether or not we were the primary benefi ciary 
(PB) of each VIE using a qualitative assessment that con-
sidered the VIE’s purpose and design, the involvement of 
each of the interest holders, and the risks and benefi ts 
of the VIE. We have an interest in a contract manufac-
turer at our former facility in Geneva, Illinois. We are the 
PB and have consolidated this entity. Th  is entity had 
property and equipment with a carrying value of $13.6 
million and long-term debt of $15.0 million as of May 
29, 2011. Th  e liabilities recognized as a result of con-
solidating this entity do not represent additional claims 
on our general assets. Th  e remaining fi ve VIEs, two of 
which we are not the PB, are not material to our results 
of operations, fi nancial condition, or liquidity as of and 
for the year ended May 29, 2011. We provided minimal 
fi nancial or other support to VIEs during fi scal 2011 and 
there are no arrangements related to VIEs that would 
require us to provide signifi cant fi nancial support in the 
future.

Revenue Recognition We recognize sales revenue when 
the shipment is accepted by our customer. Sales include 
shipping and handling charges billed to the customer 
and  are  reported  net  of  consumer  coupon  redemp-
tion, trade promotion and other costs, including esti-
mated allowances for returns, unsalable product, and 
prompt pay discounts. Sales, use, value-added, and other 
excise taxes are not recognized in revenue. Coupons are 
recorded when distributed, based on estimated redemp-
tion rates. Trade promotions are recorded based on esti-
mated participation and performance levels for off ered 
programs  at  the  time  of  sale.  We  generally  do  not 
allow a right of return. However, on a limited case-by-
case basis with prior approval, we may allow custom-
ers to return product. In limited circumstances, product 
returned in saleable condition is resold to other custom-
ers or outlets. Receivables from customers generally do 
not bear interest. Terms and collection patterns vary 
around the world and by channel. Th  e allowance for 
doubtful accounts represents our estimate of probable 
non-payments and credit losses in our existing receiv-
ables, as determined based on a review of past due bal-
ances and other specifi c account data. Account balances 

Environmental Environmental costs relating to exist-
ing conditions caused by past operations that do not 
contribute to current or future revenues are expensed. 
Liabilities for anticipated remediation costs are recorded 
on an undiscounted basis when they are probable and 
reasonably estimable, generally no later than the comple-
tion of feasibility studies or our commitment to a plan of 
action.

Advertising Production Costs We expense the produc-
tion costs of advertising the fi rst time that the advertis-
ing takes place.

Research  and  Development  All  expenditures  for 
research and development (R&D) are charged against 
earnings in the year incurred. R&D includes expenditures 
for new product and manufacturing process innovation, 
and the annual expenditures are comprised primarily of 
internal salaries, wages, consulting, and other supplies 
attributable to time spent on R&D activities. Other costs 
include depreciation and maintenance of research facili-
ties, including assets at facilities that are engaged in pilot 
plant activities.

Foreign Currency Translation For all signifi cant foreign 
operations, the functional currency is the local currency. 
Assets and liabilities of these operations are translated 
at  the  period-end  exchange  rates.  Income  statement 
accounts are translated using the average exchange rates 
prevailing during the year. Translation adjustments are 
refl ected within accumulated other comprehensive loss 
(AOCI) in stockholders’ equity. Gains and losses from for-
eign currency transactions are included in net earnings 
for the period, except for gains and losses on investments 
in subsidiaries for which settlement is not planned for 
the foreseeable future and foreign exchange gains and 
losses  on  instruments  designated  as  net  investment 
hedges. Th  ese gains and losses are recorded in AOCI.

Derivative Instruments All derivatives are recognized 
on the Consolidated Balance Sheets at fair value based 
on quoted market prices or our estimate of their fair 
value, and are recorded in either current or noncurrent 
assets or liabilities based on their maturity. Changes in 
the fair values of derivatives are recorded in net earnings 
or other comprehensive income, based on whether the 

 Annual Report 2011     51

instrument is designated and eff ective as a hedge trans-
action and, if so, the type of hedge transaction. Gains or 
losses on derivative instruments reported in AOCI are 
reclassifi ed to earnings in the period the hedged item 
aff ects earnings. If the underlying hedged transaction 
ceases to exist, any associated amounts reported in AOCI 
are reclassifi ed to earnings at that time. Any ineff ective-
ness is recognized in earnings in the current period.

Stock-based Compensation We generally measure com-
pensation expense for grants of restricted stock units 
using the value of a share of our stock on the date of 
grant. We  estimate  the  value  of  stock  option  grants 
using the Black-Scholes valuation model. Stock com-
pensation is recognized straight line over the vesting 
period. Our stock compensation expense is recorded in 
SG&A and cost of sales in the Consolidated Statements 
of Earnings and allocated to each reportable segment in 
our segment results.

Certain equity-based compensation plans contain pro-
visions that accelerate vesting of awards upon retire-
ment,  disability,  or  death  of  eligible  employees  and 
directors. We consider a stock-based award to be vested 
when the employee’s retention of the award is no longer 
contingent on providing subsequent service. Accordingly, 
the related compensation cost is recognized immediately 
for awards granted to retirement-eligible individuals or 
over the period from the grant date to the date retire-
ment eligibility is achieved, if less than the stated vest-
ing period.

We report the benefi ts of tax deductions in excess of 
recognized compensation cost as a fi nancing cash fl ow, 
thereby reducing net operating cash fl ows and increas-
ing net fi nancing cash fl ows.

Defi ned Benefi t Pension, Other Postretirement, and 
Postemployment  Benefit  Plans  We  sponsor  several 
domestic and foreign defi ned benefi t plans to provide 
pension, health care, and other welfare benefi ts to retired 
employees. Under certain circumstances, we also provide 
accruable benefi ts to former or inactive employees in the 
United States and Canada and members of our Board of 
Directors, including severance and certain other benefi ts 
payable upon death. We recognize an obligation for any 
of these benefi ts that vest or accumulate with service. 
Postemployment benefi ts that do not vest or accumulate 
with service (such as severance based solely on annual 
pay rather than years of service) are charged to expense 

when incurred. Our postemployment benefi t plans are 
unfunded.

We recognize the underfunded or overfunded status 
of a defi ned benefi t postretirement plan as an asset or 
liability and recognize changes in the funded status in 
the year in which the changes occur through AOCI.

Use of Estimates Preparing our Consolidated Financial 
Statements in conformity with accounting principles 
generally accepted in the United States requires us to 
make estimates and assumptions that aff ect reported 
amounts of assets and liabilities, disclosures of contin-
gent assets and liabilities at the date of the fi nancial 
statements, and the reported amounts of revenues and 
expenses during the reporting period. Th  ese estimates 
include our accounting for promotional expenditures, 
valuation of long-lived assets, intangible assets, stock-
based compensation, income taxes, and defi ned benefi t 
pension, post-retirement and post-employment benefi ts. 
Actual results could diff er from our estimates.

Other New Accounting Standards In fi scal 2011, we 
adopted  new  accounting  guidance  on  the  consolida-
tion model for VIE’s. Th  e guidance requires companies 
to qualitatively assess the determination of the primary 
benefi ciary of a VIE based on whether the company (1) 
has the power to direct matters that most signifi cantly 
impact  the  VIE’s  economic  performance,  and  (2)  has 
the obligation to absorb losses or the right to receive 
benefi ts  of  the  VIE  that  could  potentially  be  signifi -
cant to the VIE. Th  e adoption of the guidance did not 
have an impact on our results of operations or fi nancial 
condition.

In fi scal 2010, we adopted new accounting guidance 
on  employer’s  disclosures  for  post-retirement  benefi t 
plan assets. Th  e guidance requires an employer to dis-
close information on the investment policies and strate-
gies and the signifi cant concentrations of risk in plan 
assets. An employer must also disclose the fair value of 
each major category of plan assets as of each annual 
reporting date together with the information on the 
inputs and valuation techniques used to develop such 
fair value measurements. Th  e adoption of the guidance 
did not have an impact on our results of operations or 
fi nancial condition. See Note 13.

In fi scal 2010, we adopted new accounting guidance 
on accounting for equity method investments. Th  e guid-
ance addresses the impact of the issuance of the non-
controlling interests and business combination guidance 

52     General Mills

on accounting for equity method investments. Th  e adop-
tion of the guidance did not have a material impact on 
our results of operations or fi nancial condition.

In fi scal 2010, we adopted new accounting guidance 
issued to assist in determining whether instruments 
granted in share-based payment transactions are partic-
ipating securities. Th  e guidance provides that unvested 
share-based payment awards that contain non-forfeit-
able rights to dividends or dividend equivalents (whether 
paid or unpaid) are participating securities and shall be 
included  in  the  computation  of  EPS  pursuant  to  the 
two-class method. Th  e adoption of the guidance did not 
have a material impact on our basic or diluted EPS.

In fi scal 2010, we adopted new accounting guidance 
on convertible debt instruments. Th  e guidance requires 
issuers to account separately for the liability and equity 
components of convertible debt instruments that may 
be settled in cash or other assets. Th  e adoption of the 
guidance did not have a material impact on our results 
of operations or fi nancial condition.

NOTE 3. ACQUISITIONS AND DIVESTITURES

During the third quarter of fi scal 2011, we acquired the 
Mountain High yoghurt business for $84.8 million.  We 
recorded the purchase price less the fair value of tan-
gible  and  intangible  net  assets  acquired  as  goodwill 
of  $44.6  million.  During  the  fourth  quarter  of  fi scal 
2011, we acquired the Pasta Master meals business in 
Australia for $38.5 million. We recorded the purchase 
price less the fair value of tangible and intangible net 
assets acquired as goodwill of $26.9 million. Th  e pro 
forma eff ects of these acquisitions were not material.  

During  the  third  quarter  of  fi scal  2011,  we  sold  a 
foodservice  frozen  baked  goods  product  line  in  our 
International  segment  for  $24.9  million  in  cash  and 
recorded a pre-tax gain of $14.3 million. In addition, dur-
ing the fourth quarter of fi scal 2011, we sold a pie shell 
product line in our Bakeries and Foodservice segment 
for cash proceeds of $9.5 million and recorded a pre-tax 
gain of $3.1 million.

During the fourth quarter of fi scal 2011, we entered 
into defi nitive agreements with PAI Partners and Sodiaal 
International  to  purchase  a  51  percent  controlling 
interest in Yoplait S.A.S. and a 50 percent interest in 
Yoplait Marques S.A.S. for an aggregate purchase price 
of $1.2 billion. Yoplait S.A.S. operates yogurt businesses 
in several countries, including France and the United 
Kingdom, and oversees franchise relationships around 

the world. Yoplait Marques S.A.S. holds the worldwide 
rights to Yoplait and related trademarks. We fi nalized 
this transaction on July 1, 2011. Th  e pro forma eff ects of 
this acquisition were not material.  

Th  ere  were  no  acquisitions  or  divestitures  in  fi scal 

2010.

In fi scal 2009, we sold our bread concentrates prod-
uct line within our Bakeries and Foodservice segment, 
including a plant in Cedar Rapids, Iowa, for $8.3 million 
in cash. We recorded a pre-tax loss of $5.6 million on 
the transaction. We also sold a portion of the assets of 
the frozen unbaked bread dough product line within our 
Bakeries and Foodservice segment, including plants in 
Bakersfi eld, California; Hazleton, Pennsylvania; Montreal, 
Canada; and Vinita, Oklahoma, for $43.9 million in cash, 
an $11.9 million note receivable, and contingent future 
payments based on the post-sale performance of the 
product line. Certain assets sold were shared with a fro-
zen dinner roll product line within our U.S. Retail seg-
ment, and we exited this product line as a result of the 
asset sale. We recorded a pre-tax loss of $38.3 million. 
In fi scal 2010, we recorded cash proceeds of $3.2 mil-
lion related to the repayment of the note. In fi scal 2009, 
we sold our Pop•Secret microwave popcorn product line 
from our U.S. Retail segment for $192.5 million in cash, 
and we recorded a pre-tax gain of $128.8 million. We 
received cash proceeds of $158.9 million aft er repayment 
of a lease obligation and transaction costs. In fi scal 2009, 
we also acquired Humm Foods, Inc. (Humm Foods), the 
maker of Lärabar fruit and nut energy bars. We issued 
1.8 million shares of our common stock with a value of 
$55.0 million to the shareholders of Humm Foods as con-
sideration for the acquisition. We recorded the purchase 
price less tangible and intangible net assets acquired as 
goodwill of $41.6 million. Th  e pro forma eff ect of this 
acquisition was not material.

NOTE 4. RESTRUCTURING, IMPAIRMENT, AND OTHER 
EXIT COSTS

We view our restructuring activities as a way to meet 
our long-term growth targets. Activities we undertake 
must meet internal rate of return and net present value 
targets. Each restructuring action normally takes one to 
two years to complete. At completion (or as each major 
stage is completed in the case of multi-year programs), 
the project begins to deliver cash savings and/or reduced 
depreciation. Th  ese activities result in various restruc-
turing  costs,  including  asset  write-offs,  exit  charges 

 Annual Report 2011     53

In fi scal 2010, we decided to exit our kids’ refriger-
ated yogurt beverage product line at our Murfreesboro, 
Tennessee plant and our microwave soup product line 
at our Vineland, New Jersey plant to rationalize capac-
ity  for  more  profitable  items.  Our  decisions  to  exit 
these U.S. Retail segment products resulted in a $24.1 
million non-cash charge against the related long-lived 
assets. No employees were aff ected by these actions. 
We also decided to exit our breadcrumbs product line 
at our Federalsburg, Maryland facility in our Bakeries 
and Foodservice segment. As a result of this decision, 
we concluded that the future cash fl ows generated by 
these products were insuffi  cient to recover the net book 
value of the associated long-lived assets. Accordingly, 
we recorded a non-cash charge of $6.2 million primarily 
related to the impairment of these long-lived assets and 
in the fourth quarter of fi scal 2010, we sold our bread-
crumbs manufacturing facility in Federalsburg for $2.9 
million. In fi scal 2010, we also recorded a $0.6 million 
net gain on the sale of our previously closed Contagem, 
Brazil bread and pasta plant for cash proceeds of $5.9 
million, and recorded $1.7 million of costs related to pre-
viously announced restructuring actions. In fi scal 2010, 
we paid $8.0 million in cash related to restructuring 
actions taken in fi scal 2010 and previous years. 

In  fiscal  2009,  we  recorded  restructuring,  impair-
ment, and other exit costs pursuant to approved plans 
as follows:

Expense, in Millions 

Closure of Contagem, Brazil bread and pasta plant  

$16.8 

Discontinuation of product line at 

  Murfreesboro, Tennessee plant  

Charges associated with restructuring 

  actions previously announced 

Total 

 8.3 

 16.5 

$41.6 

including  severance,  contract  termination  fees,  and 
decommissioning and other costs. Depreciation associ-
ated with restructured assets, as used in the context of 
our disclosures regarding restructuring activity, refers to 
the increase in depreciation expense caused by shorten-
ing the useful life or updating the salvage value of depre-
ciable fi xed assets to coincide with the end of production 
under an approved restructuring plan. Any impairment 
of the asset is recognized immediately in the period the 
plan is approved.

In fi scal 2011, we recorded restructuring, impairment, 
and  other  exit  costs  pursuant  to  approved  plans  as 
follows:

Expense, in Millions 

Discontinuation of underperforming 

  product line in our U.S. Retail segment 

Charges associated with restructuring 

  actions previously announced 

Total 

$1.7 

 2.7 

$4.4 

In fi scal 2011, we decided to exit an underperform-
ing product line in our U.S. Retail segment. As a result 
of  this  decision,  we  concluded  that  the  future  cash 
fl ows generated by this product line were insuffi  cient 
to recover the net book value of the associated long-
lived assets. Accordingly, we recorded a non-cash charge 
of $1.7 million related to the impairment of the associ-
ated long-lived assets. No employees were aff ected by 
these actions. In addition, we recorded $2.7 million of 
charges associated with restructuring actions previously 
announced. In fi scal 2011, we paid $5.9 million in cash 
related to restructuring actions taken in fi scal 2011 and 
previous years.

In fi scal 2010, we recorded restructuring, impairment, 
and  other  exit  costs  pursuant  to  approved  plans  as 
follows:

Expense (Income), in Millions 

Discontinuation of kids’ refrigerated yogurt

  beverage and microwave soup product lines 

$24.1 

Discontinuation of the breadcrumbs product 

line at Federalsburg, Maryland plant 

Sale of Contagem, Brazil bread and pasta plant 

Charges associated with restructuring 

  actions previously announced 

Total 

 6.2 

 (0.6)

 1.7 

$31.4 

54     General Mills

 
 
 
Th  e roll forward of our restructuring and other exit 
cost reserves, included in other current liabilities, is as 
follows:

Results  from  our  CPW  and  HDJ  joint  ventures  are 

reported for the 12 months ended March 31.

Joint venture balance sheet activity follows: 

Contract  
Severance  Termination 

    Other
Exit
Costs 

 Total

In Millions 

In Millions  

Reserve balance as of 

  May 25, 2008 

$ 7.6  

$   —  

$ 0.3   $ 7.9 

2009 charges, including 

  foreign currency translation 

 5.5  

 10.3  

 — 

 15.8 

Cumulative investments 

Goodwill and other intangibles 

Aggregate advances 

May 29,   

2011 

 May 30, 
2010

$519.1  

 $398.1 

 597.1  

 293.3  

 512.6 

 238.2 

Utilized in 2009  

Reserve balance as of 

  May 31, 2009 

(4.7) 

  — 

 (0.2)    (4.9)

Joint venture earnings and cash fl ow activity follows:

8.4  

  10.3  

  0.1    18.8 

Fiscal Year

In Millions 

 2011  

 2010  

 2009 

Sales to joint ventures 

$10.2  

 $  10.7   

$14.2 

Net advances (repayments) 

Dividends received 

 1.8  

 72.7  

 128.1   

 88.0   

 (8.2)

 68.5 

Summary combined fi nancial information for the joint 

ventures on a 100 percent basis follows:

In Millions 

Net sales 

Gross margin 

Fiscal Year

 2011  

 2010  

 2009 

$2,444.9  

 $2,360.0   $2,280.0 

 1,066.3  

  1,053.2  

 873.5 

Earnings before income taxes 

Earnings aft er income taxes 

 233.4  

 164.2  

 251.2  

 234.7 

 202.3  

 175.3 

In Millions 

Current assets 

Noncurrent assets 

Current liabilities  

Noncurrent liabilities 

May 29,   

2011 

 May 30, 
2010

$  904.7  

 $  731.7 

 1,138.0  

907.3 

 1,690.1  

 1,322.0 

 103.3  

 112.1 

2010 charges, including 
  foreign currency translation    0.2  

  0.8  

  —    1.0 

Utilized in 2010 

  (6.0) 

  (3.0) 

 —     (9.0)

Reserve balance as of 

  May 30, 2010 

2011 charges, including 

 2.6  

  8.1  

  0.1    10.8 

  foreign currency translation 

  — 

 — 

 — 

 — 

Utilized in 2011 

  (0.9) 

  (2.6)  

 (0.1)    (3.6)

Reserve balance as of 

May 29, 2011 

$ 1.7  

$ 5.5  

$  —   $ 7.2 

Th  e  charges  recognized  in  the  roll  forward  of  our 
reserves for restructuring and other exit costs do not 
include  items  charged  directly  to  expense  (e.g.,  asset 
impairment  charges,  the  gain  or  loss  on  the  sale  of 
restructured assets, and the write-off  of spare parts) and 
other periodic exit costs recognized as incurred, as those 
items are not refl ected in our restructuring and other 
exit cost reserves on our Consolidated Balance Sheets.

NOTE 5. INVESTMENTS IN JOINT VENTURES 

We have a 50 percent equity interest in Cereal Partners 
Worldwide  (CPW),  which  manufactures  and  markets 
ready-to-eat cereal products in more than 130 countries 
and republics outside the United States and Canada. 
CPW also markets cereal bars in several European coun-
tries  and  manufactures  private  label  cereals  for  cus-
tomers in the United Kingdom. We have guaranteed a 
portion of CPW’s debt and its pension obligation in the 
United Kingdom. 

We also have a 50 percent equity interest in Häagen-
Dazs Japan, Inc. (HDJ). Th  is joint venture manufactures, 
distributes, and markets Häagen-Dazs ice cream prod-
ucts and frozen novelties. 

 Annual Report 2011     55

 
 
 
 
 
 
 
 
  
  
 
 
NOTE 6. GOODWILL AND OTHER 
INTANGIBLE ASSETS

Th  e changes in the carrying amount of goodwill for 

fi scal 2009, 2010, and 2011 are as follows:

Bakeries

Th  e components of goodwill and other intangible assets 
are as follows:

May 29,   

2011 

 May 30, 
2010

$6,750.8  

$6,592.8 

In Millions  

Balance as of 

U.S. 

Joint
Retail   International  Foodservice  Ventures 

and  

 Total

  May 25, 2008  $5,107.0 

$146.4   $955.7  $577.0  $6,786.1 

Acquisition 

Divestitures 

Deferred tax 

  adjustment related  

 41.6  

 (17.8) 

 —  

 —  

  —  

 41.6 

 (0.1) 

 (23.7) 

 —  

 (41.6)

In Millions 

Goodwill 

Other intangible assets:  

Intangible assets not subject 

  to amortization: 

   Brands  

3,771.7  

 3,679.6 

to divestitures 

  (46.5) 

 (4.5) 

  (12.8) 

  —  

 (63.8)

Intangible assets subject to amortization: 

   Patents, trademarks, and 
      other fi nite-lived intangibles 

   Less accumulated amortization 

  69.2   

  (27.6)  

Intangible assets subject to amortization 

 41.6  

 54.4 

 (19.0)

35.4 

Deferred tax 

  adjustment resulting 

from change in 

  acquisition-related 

income tax liabilities 

14.0  

 1.3  

 3.8    —  

 19.1  

Other intangible assets 

Total 

  3,813.3  

 3,715.0 

$10,564.1   $10,307.8 

Other activity, 

  primarily foreign 

  currency translation 

 —  

 (19.8) 

 —  

 (58.6) 

  (78.4)

Balance as of 

  May 31, 2009 

5,098.3  

 123.3  

 923.0    518.4    6,663.0 

Other activity, 

  primarily foreign 

  currency translation 

 —  

(1.3) 

  —  

 (68.9) 

 (70.2)

Balance as of 

  May 30, 2010 

 5,098.3  

 122.0  

  923.0    449.5    6,592.8 

Acquisitions 

Divestitures 

Other activity, 

  primarily foreign 

 44.6  

 —  

 26.9  

 (0.5) 

 —  

 (1.9) 

 —  

 —  

 71.5 

  (2.4)

  currency translation  —  

  14.2  

  —  

 74.7  

 88.9 

Balance as of 

  May 29, 2011   $5,142.9  

 $162.6  

 $921.1   $524.2   $6,750.8 

56     General Mills

 
 
  
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
Th  e changes in the carrying amount of other intan-
gible assets for fi scal 2009, 2010, and 2011 are as follows:

NOTE 7. FINANCIAL INSTRUMENTS, RISK 
MANAGEMENT ACTIVITIES, AND FAIR VALUES

In Millions  

Balance as of 

U.S. 
Retail  

International 

 Joint 
Ventures 

 Total

  May 25, 2008 

$3,175.2  

$518.8  

$83.2   $3,777.2 

Acquisition 

Other activity, 

  primarily foreign 

 19.4  

  —  

  —  

 19.4 

  currency translation 

 14.3  

  (56.2) 

(7.7) 

 (49.6)

Balance as of 

  May 31, 2009 

  3,208.9  

  462.6  

 75.5    3,747.0 

Other activity, 

  primarily foreign 

Financial Instruments
Th  e carrying values of cash and cash equivalents, receiv-
ables,  accounts  payable,  other  current  liabilities,  and 
notes payable approximate fair value. Marketable secu-
rities are carried at fair value. As of May 29, 2011, and 
May 30, 2010, a comparison of cost and market values of 
our marketable debt and equity securities is as follows:

Cost 

Market 
Value 

Gross 
Gains  

Gross
Losses

 Fiscal Year 

 Fiscal Year 

 Fiscal Year  Fiscal Year

In Millions 

   2011  2010    2011  2010    2011  2010   2011  2010 

  currency translation 

 (2.3) 

(17.3) 

 (12.4) 

  (32.0)

Available for sale:

Balance as of 

  May 30, 2010 

 3,206.6  

 445.3  

 63.1    3,715.0 

Acquisitions 

Other activity, 

  primarily foreign 

  39.3   

 6.0  

 —   

 45.3 

  currency translation    (3.4) 

  46.6  

 9.8  

 53.0 

Balance as of 

May 29, 2011 

$ 3,242.5  

 $497.9  

$72.9  $3,813.3 

  Debt securities 

$  8.9  $11.8   $  9.0  $11.9    $0.1   $0.1   $— 

$— 

  Equity securities 

2.0  

 6.1   6.0    15.5     4.0   9.4     —   — 

Total 

$10.9  $17.9   $15.0  $27.4    $4.1   $9.5    $—   $— 

Earnings include $10.5 million of realized gains from 
sales of available-for-sale marketable securities. Gains 
and  losses  are  determined  by  specific  identification. 
Classifi cation of marketable securities as current or non-
current is dependent upon our intended holding period, 
the security’s maturity date, or both. Th  e aggregate unre-
alized gains and losses on available-for-sale securities, net 
of tax eff ects, are classifi ed in AOCI within stockholders’ 
equity. Scheduled maturities of our marketable securities 
are as follows:

In Millions 

Available for Sale

Cost 

 Market 
Value

Under 1 year (current) 

$  2.7  

$  2.7 

From 1 to 3 years 

From 4 to 7 years 

Over 7 years 

Equity securities 

Total 

 0.7  

 5.2  

 0.3  

  2.0  

$10.9  

 0.7 

 5.3 

 0.3 

 6.0 

$15.0 

Marketable securities with a market value of $2.3 mil-
lion as of May 29, 2011, were pledged as collateral for 
certain derivative contracts.

Th  e fair value and carrying amount of long-term debt, 
including the current portion, were $7,164.5 million and 
$6,573.8 million as of May 29, 2011. Th  e fair value of 
long-term debt was estimated using market quotations 
and discounted cash fl ows based on our current incre-
mental borrowing rates for similar types of instruments.

 Annual Report 2011     57

 
 
 
 
 
 
 
 
 
  
Risk Management Activities
As a part of our ongoing operations, we are exposed 
to market risks such as changes in interest rates, for-
eign currency exchange rates, and commodity prices. To 
manage these risks, we may enter into various deriva-
tive transactions (e.g., futures, options, and swaps) pur-
suant to our established policies.

Commodity Price Risk
Many commodities we use in the production and dis-
tribution of our products are exposed to market price 
risks. We utilize derivatives to manage price risk for our 
principal ingredients and energy costs, including grains 
(oats, wheat, and corn), oils (principally soybean), non-
fat dry milk, natural gas, and diesel fuel. Our primary 
objective when entering into these derivative contracts 
is to achieve certainty with regard to the future price 
of commodities purchased for use in our supply chain. 
We manage our exposures through a combination of 
purchase  orders,  long-term  contracts  with  suppliers, 
exchange-traded  futures  and  options,  and  over-the-
counter options and swaps. We off set our exposures 
based on current and projected market conditions and 
generally seek to acquire the inputs at as close to our 
planned cost as possible.

We use derivatives to manage our exposure to changes 
in commodity prices. We do not perform the assess-
ments required to achieve hedge accounting for com-
modity derivative positions. Accordingly, the changes in 
the values of these derivatives are recorded currently in 
cost of sales in our Consolidated Statements of Earnings.
Although we do not meet the criteria for cash fl ow 
hedge  accounting,  we  nonetheless  believe  that  these 
instruments are eff ective in achieving our objective of 
providing certainty in the future price of commodities 
purchased for use in our supply chain. Accordingly, for 
purposes of measuring segment operating performance 
these gains and losses are reported in unallocated cor-
porate items outside of segment operating results until 
such time that the exposure we are managing aff ects 
earnings. At that time we reclassify the gain or loss 
from unallocated corporate items to segment operating 
profi t, allowing our operating segments to realize the 
economic eff ects of the derivative without experiencing 
any resulting mark-to-market volatility, which remains 
in unallocated corporate items. 

Unallocated corporate items for fi scal 2011 and fi scal 

2010 included:

In Millions 

 2011  

 2010  

 2009 

Net gain (loss) on mark-to-market 

  valuation of commodity positions  $160.3  

 $(54.7)  $(249.6)

Fiscal Year

Net loss (gain) on commodity 

  positions reclassifi ed from 

  unallocated corporate items 

  to segment operating profi t 

  (93.6) 

 55.7  

 134.8 

Net mark-to-market revaluation 

  of certain grain inventories 

 28.5  

 (8.1) 

 (4.1)

Net mark-to-market valuation of 

  certain commodity positions 
  recognized in unallocated 

  corporate items 

$  95.2  

 $  (7.1)  $(118.9)

As of May 29, 2011, the net notional value of com-
modity derivatives was $347.5 million, of which $160.7 
million related to agricultural inputs and $186.8 million 
related to energy inputs. Th  ese contracts relate to inputs 
that generally will be utilized within the next 12 months.

Interest Rate Risk
We are exposed to interest rate volatility with regard 
to future issuances of fi xed-rate debt, and existing and 
future  issuances  of  fl oating-rate  debt.  Primary  expo-
sures include U.S. Treasury rates, LIBOR, and commer-
cial paper rates in the United States and Europe. We use 
interest rate swaps and forward-starting interest rate 
swaps to hedge our exposure to interest rate changes, 
to reduce the volatility of our fi nancing costs, and to 
achieve a desired proportion of fi xed versus fl oating-rate 
debt, based on current and projected market conditions. 
Generally under these swaps, we agree with a counter-
party to exchange the diff erence between fi xed-rate and 
fl oating-rate interest amounts based on an agreed upon 
notional principal amount.

Floating Interest Rate Exposures —Floating-to-fi xed 
interest  rate  swaps  are  accounted  for  as  cash  flow 
hedges, as are all hedges of forecasted issuances of debt. 
Eff ectiveness is assessed based on either the perfectly 
eff ective hypothetical derivative method or changes in 
the present value of interest payments on the underly-
ing debt. Eff ective gains and losses deferred to AOCI are 
reclassifi ed into earnings over the life of the associated 
debt. Ineff ective gains and losses are recorded as net 
interest. Th  e amount of hedge ineff ectiveness was less 
than $1 million in each of fi scal 2011, 2010 and 2009.

58     General Mills

    
Fixed  Interest  Rate  Exposures  —  Fixed-to-fl oating 
interest  rate  swaps  are  accounted  for  as  fair  value 
hedges with eff ectiveness assessed based on changes in 
the fair value of the underlying debt and derivatives, 
using incremental borrowing rates currently available 
on loans with similar terms and maturities. Ineff ective 
gains and losses on these derivatives and the underlying 
hedged items are recorded as net interest. Th  e amount 
of hedge ineff ectiveness was less than $1 million in each 
of fi scal 2011, 2010 and 2009.

During the fourth quarter of fi scal 2011, we entered 
into swaps to convert $300.0 million of 1.55 percent 
fi xed-rate  notes  due  May  16,  2014,  to  fl oating  rates. 
We also entered into $500.0 million of forward start-
ing swaps with an average fi xed rate of 3.9 percent in 
advance of a planned debt fi nancing.

During the fourth quarter of fi scal 2010, in advance of 
a planned debt fi nancing, we entered into $500.0 mil-
lion of treasury lock derivatives with an average fi xed 
rate of 4.3 percent. All of these treasury locks were cash 
settled for $17.1 million during the fi rst quarter of fi scal 
2011, coincident with the issuance of our $500.0 million 
30-year fi xed-rate notes. As of May 29, 2011, a $16.2 mil-
lion pre-tax loss remained in AOCI, which will be reclas-
sifi ed to earnings over the term of the underlying debt.

During the second quarter of fi scal 2010 we entered 
into $700.0 million of interest rate swaps to convert 
$700.0 million of 5.65 percent fi xed-rate notes to fl oat-
ing rates. In May 2010, we repurchased $179.2 million of 
our 5.65 percent notes, and as a result, we received $2.7 
million to settle a portion of these swaps that related to 
the repurchased debt. 

In  anticipation  of  our  acquisition  of Th  e  Pillsbury 
Company  (Pillsbury)  and  other  financing  needs,  we 
entered into pay-fi xed interest rate swap contracts dur-
ing  fi scal  2001  and  2002  totaling  $7.1  billion  to  lock 
in our interest payments on the associated debt. Th  e 
remaining $1.6 billion of these pay-fi xed swap contracts 
along with $1.6 billion of off setting pay-fl oating swaps 
were  cash  settled  for  $22.3  million  during  the  third 
quarter of fi scal 2011. As of May 29, 2011, a $0.5 million 
pre-tax loss remained in AOCI, which will be reclassifi ed 
to earnings over the remaining term of the underlying 
debt.

As of May 29, 2011, a $12.7 million pre-tax loss on 
cash  settled  interest  rate  swaps  for  our  $1.0  billion 
10-year note issued January 24, 2007, remained in AOCI, 
which will be reclassifi ed to earnings over the term of 
the underlying debt.

Th  e following table summarizes the notional amounts 
and weighted-average interest rates of our interest rate 
swaps. Average fl oating rates are based on rates as of 
the end of the reporting period.

In Millions 

 May 29, 
2011  

May 30,
2010 

Pay-fl oating swaps - notional amount 

$ 838.0   

$ 2,155.6

  Average receive rate 

  Average pay rate 

Pay-fi xed swaps - notional amount 

  Average receive rate 

  Average pay rate 

Pay-fi xed forward starting swaps - 

    1.8% 

 0.2% 

  — 

  — 

  — 

4.8%

0.3%

$ 1,600.0

 0.3%

7.3%

  notional amount 

$ 500.0   

 $ 

—

Th  e swap contracts mature at various dates from fi s-

cal 2012 to 2014 as follows: 

In Millions 

Pay Floating  

Pay Fixed

Fiscal Year 
Maturity Date

2012  

2013  

2014  

Total 

$  3.4  

 $500.0 

534.6  

 300.0  

— 

—

$838.0  

 $500.0 

Foreign Exchange Risk
Foreign currency fl uctuations aff ect our net investments 
in foreign subsidiaries and foreign currency cash fl ows 
related to foreign-denominated commercial paper, third 
party purchases, intercompany loans, and product ship-
ments. We are also exposed to the translation of foreign 
currency earnings to the U.S. dollar. Our principal expo-
sures are to the Australian dollar, British pound sterling, 
Canadian dollar, Chinese renminbi, euro, Japanese yen, 
Swiss franc, and Mexican peso. We mainly use foreign 
currency forward contracts to selectively hedge our for-
eign currency cash fl ow exposures. We also generally 
swap our foreign-denominated commercial paper bor-
rowings and nonfunctional currency intercompany loans 
back to U.S. dollars or the functional currency; the gains 
or losses on these derivatives off set the foreign currency 
revaluation gains or losses recorded in earnings on the 
associated borrowings. We generally do not hedge more 
than 18 months forward.

As  of  May  29,  2011,  the  notional  value  of  foreign 
exchange derivatives was $2,436.5 million. Th  e amount 
of hedge ineff ectiveness was less than $1 million in each 
of fi scal 2011, 2010 and 2009.

 Annual Report 2011     59

 
  
 
  
 
  
 
 
As discussed in Note 3, during the fourth quarter of 
fi scal 2011 we entered into defi nitive agreements with 
PAI Partners and Sodiaal International to purchase inter-
ests in Yoplait entities for $1.2 billion. To reduce the risk 
of the U.S. dollar cost of the euro-denominated acquisi-
tion, we purchased call options covering €637 million at 
a cost of $12.7 million. As of May 29, 2011, we recorded a 
$2.2 million unrealized gain on these derivatives.

We also have many net investments in foreign sub-
sidiaries that are denominated in euros. We hedged a 
portion of these net investments by issuing euro-denom-
inated commercial paper and foreign exchange forward 
contracts. As of May 29, 2011, we had deferred net for-
eign currency transaction losses of $95.7 million in AOCI 
associated with hedging activity.

Fair Value Measurements And 
Financial Statement Presentation
We categorize assets and liabilities into one of three lev-
els based on the assumptions (inputs) used in valuing 
the asset or liability. Level 1 provides the most reliable 
measure of fair value, while Level 3 generally requires 
signifi cant management judgment. Th  e three levels are 
defi ned as follows:

Level 1: 

Level 2: 

Level 3: 

 Unadjusted quoted prices in active mar-
kets for identical assets or liabilities.
 Observable  inputs  other  than  quoted 
prices included in Level 1, such as quoted 
prices  for  similar  assets  or  liabilities 
in active markets or quoted prices for 
identical assets or liabilities in inactive 
markets.
 Unobservable inputs refl ecting manage-
ment’s  assumptions  about  the  inputs 
used in pricing the asset or liability.

Th  e fair values of our assets, liabilities, and derivative positions recorded at fair value as of May 29, 2011, and May 

30, 2010, were as follows:

In Millions 

 Level 1  Level 2   Level 3 

 Total   Level 1   Level 2   Level 3  

Total

May, 29, 2011 

 May 29, 2011

Fair Values of Assets 

 Fair Values of Liabilities

Derivatives designated as hedging instruments:

Interest rate contracts (a) (b) 

  Foreign exchange contracts (c) (d) 
Total  

Derivatives not designated as hedging instruments: 

Interest rate contracts (a) (b) 

  Foreign exchange contracts (c) (d)  
  Commodity contracts (c) (e) 
  Grain contracts (c) (e)  
Total  

Other assets and liabilities reported at fair value:
  Marketable investments (a) (f) 
Total  

$ —  $  11.2  

$ —  $  11.2    $ —   $(21.3)  $ —   $(21.3)

  —  

 10.1  

  —  

 10.1  

   —     (14.9) 

  —  

(14.9)

  —     21.3  

  —     21.3   —     (36.2) 

  —    (36.2)

  —  

 2.2  

 —  

 2.2  

 —  

  (0.9) 

  —  

  (0.9)

 —     57.1  

 —     57.1  

  —     (19.9) 

  —  

(19.9)

  14.6     16.3  

  —  

 30.9  

  —  

  —  

  —  

  — 

 —     61.1  
  14.6    136.7  

  —     61.1   
  —    151.3  

 (29.0) 
 —  
  —     (49.8) 

 —    (29.0)
  —     (49.8)

 5.9  

  9.1  

  —     15.0  

 —  

 —  

 5.9  

 9.1  

  —     15.0   

 —   

 —  

 —   

 —   

 — 

 — 

Total assets, liabilities, and derivative positions recorded at fair value 

$20.5  $167.1  

$ —   $187.6    $ —   $(86.0)  $ —   $(86.0)

60     General Mills

 
  
 
 
 
In Millions 

 Level 1  Level 2   Level 3 

 Total   Level 1   Level 2   Level 3  

Total

May, 30, 2011 

 May 30, 2011

Fair Values of Assets 

 Fair Values of Liabilities

Derivatives designated as hedging instruments:  

Interest rate contracts (a) (b) 

  Foreign exchange contracts (c) (d) 
Total  

Derivatives not designated as hedging instruments: 

Interest rate contracts (a) (b) 

  Foreign exchange contracts (c) (d) 
  Commodity contracts (c) (e) 
  Grain contracts (c) (e) 
Total   

Other assets and liabilities reported at fair value: 
  Marketable investments (a) (f) 
   Long-lived assets (g) 
Total  

$   —  $  5.8   $ —  $  5.8   $  —  $ (17.1)   $ —  $  (17.1)

 —  

  8.6  

  —  

  8.6  

  —    (12.5) 

 —  

(12.5)

  —     14.4  

 —     14.4  

  —     (29.6) 

  —     (29.6)

  —    124.3  

  —    124.3   

 —   (163.1) 

  —    (163.1)

  —  

  —  

  9.5  

  7.4  

  —   

 9.5    — 

  (1.0) 

  —   

 (1.0)

  —  

  7.4     (5.6) 

  —  

  —  

 (5.6)

 —     11.9  

  —     11.9  

 —  

 (13.0) 

  —     (13.0)

 —    153.1  

  —    153.1     (5.6)   (177.1) 

  —    (182.7)

  15.5     11.9  

  —     27.4   

 —  

  —   

  —     

0.4  

  —  

  0.4  

 15.5     12.3  

 —  

 27.8  

  —  

  —  

 —  

 —  

 —  

  —  

  —  

 — 

  — 

  — 

Total assets, liabilities, and derivative positions recorded at fair value 

$15.5  $179.8   $ —  $195.3    $(5.6) $(206.7)  $ —  $(212.3)

(a)  Th  ese contracts and investments are recorded as other assets or as other liabilities, as appropriate, based on whether in a gain or loss position. Certain 

marketable investments are recorded as cash and cash equivalents. 

(b) Based on LIBOR and swap rates.

(c)  Th  ese contracts are recorded as prepaid expenses and other current assets or as other current liabilities, as appropriate, based on whether in a gain or loss 

position.

(d) Based on observable market transactions of spot currency rates and forward currency prices. 

(e) Based on prices of futures exchanges and recently reported transactions in the marketplace.

(f) Based on prices of common stock and bond matrix pricing.

(g)  We recorded a $6.6 million non-cash impairment charge in fi scal 2010 to write down certain long-lived assets to their fair value of $0.4 million. Fair value 
was based on recently reported transactions for similar assets in the marketplace. Th  ese assets had a book value of $7.0 million and were associated with 
the exit activities described in Note 4.

We did not signifi cantly change our valuation techniques from prior periods.

 Annual Report 2011     61

 
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
 
    
  
  
  
  
  
  
   
Information related to our cash fl ow hedges, fair value hedges, and other derivatives not designated as hedging 

instruments for the fi scal years ended May 29, 2011, and May 30, 2010, follows:

In Millions 

Derivatives in Cash Flow Hedging Relationships:

  Amount of loss recognized in other 
   comprehensive income (OCI) (a)   
  Amount of loss reclassifi ed from 

   AOCI into earnings (a) (b) 

  Amount of gain (loss) recognized 

   in earnings (c) (d) 

Derivatives in Fair Value Hedging Relationships:
  Amount of net gain recognized in earnings (e) 
Derivatives Not Designated as Hedging 

Instruments:

 Interest Rate   Foreign Exchange 

Contracts  

Contracts 

Equity   
Contracts 

Commodity
Contracts 

Total 

 Fiscal Year 

 Fiscal Year 

 Fiscal Year 

 Fiscal Year 

 Fiscal Year

 2011  

 2010  

 2011  

 2010  

 2011  

 2010  

 2011  

 2010  

 2011  

2010

$(20.9)  $(11.7)  $(18.9)  $(13.3) 

$ —   $ —   $ —  

$ —  $(39.8)  $(25.0)

 (13.1)   (18.0)   (16.7)    (26.4) 

  —  

  —  

  —  

 —    (29.8)    (44.4)

  (0.4) 

  (0.3) 

  0.3 

  (0.5) 

  —  

  —  

  —  

  —     (0.1) 

  (0.8)

  0.3  

  0.2  

 —  

 —  

  —  

  —  

  —  

  —     0.3  

  0.2 

  Amount of gain (loss) recognized in earnings (e) 

 1.0  

  0.2     23.7     13.3 

 —  

 0.2    160.3    (54.7)  185.0     (41.0)

(a) Eff ective portion. 

(b)  Loss reclassifi ed from AOCI into earnings is reported in interest, net for interest rate swaps and in cost of sales and SG&A expenses for foreign exchange 

contracts.

(c)  All gain (loss) recognized in earnings is related to the ineff ective portion of the hedging relationship. No amounts were reported as a result of being excluded 

from the assessment of hedge eff ectiveness.

(d) Gain (loss) recognized in earnings is reported in SG&A expenses for foreign exchange contracts.

(e)  Gain (loss) recognized in earnings is reported in interest, net for interest rate contracts, in cost of sales for commodity contracts, and in SG&A expenses for 

equity contracts and foreign exchange contracts.

Amounts Recorded In Accumulated Other 
Comprehensive Loss 
Unrealized losses from interest rate cash fl ow hedges 
recorded  in  AOCI  as  of  May  29,  2011,  totaled  $30.0 
million  aft er  tax. Th  ese  deferred  losses  are  primarily 
related to interest rate swaps that we entered into in 
contemplation of future borrowings and other fi nanc-
ing requirements and that are being reclassifi ed into net 
interest over the lives of the hedged forecasted transac-
tions. Unrealized losses from foreign currency cash fl ow 
hedges recorded in AOCI as of May 29, 2011, were $5.8 
million aft er-tax. Th  e net amount of pre-tax gains and 
losses in AOCI as of May 29, 2011, that we expect to be 
reclassifi ed into net earnings within the next 12 months 
is $11.7 million of expense.

Credit-Risk-Related Contingent Features 
Certain of our derivative instruments contain provisions 
that require us to maintain an investment grade credit 
rating on our debt from each of the major credit rat-
ing agencies. If our debt were to fall below investment 

grade, the counterparties to the derivative instruments 
could request full collateralization on derivative instru-
ments in net liability positions. Th  e aggregate fair value 
of  all  derivative  instruments  with  credit-risk-related 
contingent features that were in a liability position on 
May 29, 2011, was $6.3 million. We would be required 
to post this amount of collateral to the counterparties if 
the contingent features were triggered. 

Concentrations Of Credit And 
Counterparty Credit Risk 
During fi scal 2011, Wal-Mart Stores, Inc. and its affi  liates 
(Wal-Mart) accounted for 23 percent of our consolidated 
net sales and 30 percent of our net sales in the U.S. Retail 
segment. No other customer accounted for 10 percent or 
more of our consolidated net sales. Wal-Mart also rep-
resented 6 percent of our net sales in the International 
segment and 7 percent of our net sales in the Bakeries 
and Foodservice segment. As of May 29, 2011, Wal-Mart 
accounted for 26 percent of our U.S. Retail receivables, 5 
percent of our International receivables, and 9 percent of 

62     General Mills

 
 
  
 
 
 
 
our Bakeries and Foodservice receivables. Th  e fi ve larg-
est customers in our U.S. Retail segment accounted for 
53 percent of its fi scal 2011 net sales, the fi ve largest 
customers in our International segment accounted for 
24 percent of its fi scal 2011 net sales, and the fi ve larg-
est customers in our Bakeries and Foodservice segment 
accounted for 45 percent of its fi scal 2011 net sales.

We enter into interest rate, foreign exchange, and cer-
tain commodity and equity derivatives, primarily with 
a diversifi ed group of highly rated counterparties. We 
continually monitor our positions and the credit rat-
ings of the counterparties involved and, by policy, limit 
the amount of credit exposure to any one party. Th  ese 
transactions may expose us to potential losses due to 
the  risk  of  nonperformance  by  these  counterparties; 
however, we have not incurred a material loss. We also 
enter into commodity futures transactions through vari-
ous regulated exchanges.

Th  e amount of loss due to the credit risk of the coun-
terparties,  should  the  counterparties  fail  to  perform 
according to the terms of the contracts, is $63.1 million 
against which we do not hold collateral. Under the terms 
of master swap agreements, some of our transactions 
require collateral or other security to support fi nancial 
instruments subject to threshold levels of exposure and 
counterparty credit risk. Collateral assets are either cash 
or U.S. Treasury instruments and are held in a trust 
account that we may access if the counterparty defaults.

NOTE 8. DEBT

Notes Payable Th  e components of notes payable and 
their respective weighted-average interest rates at the 
end of the periods were as follows: 

 May 29, 2011 

May 30, 2010 

  Weighted- 
average  
Interest 
Rate 

Notes 
Payable  

 Weighted-
average
Interest
Rate

Notes 
Payable 

In Millions 

U.S. commercial paper 

$192.5  

 0.2% 

 $  973.0  

 0.3%

Financial institutions 

118.8  

  11.5  

77.1  

10.6  

Total 

$311.3  

 4.5% 

 $1,050.1  

 1.1%

To  ensure  availability  of  funds,  we  maintain  bank 
credit lines suffi  cient to cover our outstanding short-
term  borrowings.  Commercial  paper  is  a  continuing 
source of short-term fi nancing. We issue commercial 
paper in the United States and Europe. Our commer-
cial paper borrowings are supported by $2.9 billion of 

fee-paid committed credit lines, consisting of a $1.8 bil-
lion facility expiring in October 2012 and a $1.1 billion 
facility expiring in October 2013. We also have $311.8 mil-
lion in uncommitted credit lines that support our foreign 
operations. As of May 29, 2011, there were no amounts 
outstanding on the fee-paid committed credit lines and 
$118.8 million was drawn on the uncommitted lines. Th  e 
credit facilities contain several covenants, including a 
requirement to maintain a fi xed charge coverage ratio of 
at least 2.5. We were in compliance with all credit facility 
covenants as of May 29, 2011. 

Long-Term Debt In May 2011, we issued $300.0 million 
aggregate  principal  amount  of  1.55  percent  fi xed-rate 
notes and $400.0 million aggregate principal amount of 
fl oating-rate notes, both due May 16, 2014.  Th  e pro-
ceeds of these notes were used to repay a portion of our 
outstanding commercial paper. Th  e fl oating-rate notes 
bear interest equal to three-month LIBOR plus 35 basis 
points, subject to quarterly reset. Interest on the fl oating-
rate notes is payable quarterly in arrears. Interest on the 
fi xed-rate notes is payable semi-annually in arrears. Th  e 
fi xed-rate notes may be redeemed at our option at any 
time for a specifi ed make whole amount. Th  ese notes 
are senior unsecured, unsubordinated obligations that 
include a change of control repurchase provision.

In June 2010, we issued $500.0 million aggregate prin-
cipal amount of 5.4 percent notes due 2040. Th  e pro-
ceeds of these notes were used to repay a portion of our 
outstanding commercial paper. Interest on these notes 
is payable semi-annually in arrears. Th  ese notes may be 
redeemed at our option at any time for a specifi ed make 
whole amount. Th  ese notes are senior unsecured, unsub-
ordinated obligations that include a change of control 
repurchase provision.

In May 2010, we paid $437.0 million to repurchase in a 
cash tender off er $400.0 million of our previously issued 
debt. We repurchased $220.8 million of our 6.0 percent 
notes due 2012 and $179.2 million of our 5.65 percent 
notes due 2012. We issued commercial paper to fund the 
repurchase. 

In January 2009, we issued $1.2 billion aggregate prin-
cipal amount of 5.65 percent notes due 2019. In August 
2008,  we  issued  $700.0  million  aggregate  principal 
amount of 5.25 percent notes due 2013. Th  e proceeds 
of these notes were used to repay a portion of our out-
standing commercial paper. Interest on these notes is 
payable semi-annually in arrears. Th  ese notes may be 
redeemed at our option at any time for a specifi ed make 

 Annual Report 2011     63

  
 
 
 
 
 
whole amount. Th  ese notes are senior unsecured, unsub-
ordinated obligations that include a change of control 
repurchase provision.

Certain  of  our  long-term  debt  agreements  contain 
restrictive covenants. As of May 29, 2011, we were in 
compliance with all of these covenants.

As  of May  29,  2011,  the  $48.4  million  pre-tax  loss 
recorded in AOCI associated with our previously des-
ignated interest rate swaps will be reclassifi ed to net 
interest over the remaining lives of the hedged transac-
tions. Th  e amount expected to be reclassifi ed from AOCI 
to net interest in fi scal 2012 is $4.3 million pre-tax.
A summary of our long-term debt is as follows: 

In Millions 

May 29, 2011 

 May 30, 2010

5.65% notes due February 15, 2019 

$1,150.0  

$1,150.0 

6% notes due February 15, 2012 

5.7% notes due February 15, 2017 

5.2% notes due March 17, 2015 

5.25% notes due August 15, 2013 

5.65% notes due September 10, 2012 

5.4% notes due June 15, 2040 

1.55% notes due May 16, 2014 

Floating-rate notes due May 16, 2014 

Medium-term notes, 0.1% to 6.5%, 

  1,019.5  

 1,000.0  

 750.0  

 700.0  

 520.8  

  500.0  

  300.0  

  400.0  

 1,019.5 

 1,000.0 

 750.0 

 700.0 

 520.8 

  — 

  — 

  — 

  due fi scal 2012 or later 

  204.4  

  204.4 

Debt of consolidated contract manufacturer 

 15.0  

Other, including capital leases 

 14.1   

 20.9 

 10.2 

Less amount due within one year 

 (1,031.3) 

  (107.3)

Total long-term debt 

$5,542.5  

$5,268.5 

6,573.8  

 5,375.8 

Principal payments due on long-term debt in the next 
fi ve years based on stated contractual maturities, our 
intent to redeem, or put rights of certain note holders 
are $1,031.3 million in fi scal 2012, $733.6 million in fi scal 
2013, $1,402.6 million in fi scal 2014, $750.1 million in fi s-
cal 2015, and less than $1 million in fi scal 2016.

NOTE 9. NONCONTROLLING INTERESTS

Our principal noncontrolling interest relates to our sub-
sidiary General Mills Cereals, LLC (GMC). GMC issued 
a managing membership interest and limited preferred 
membership interests to certain of our wholly owned 
subsidiaries. We continue to hold the entire managing 
membership interest, and therefore direct the opera-
tions of GMC. We currently hold all interests in GMC 
other than Class A Limited Membership Interests (Class 
A Interests) which are held by an unrelated third-party 
investor. As of May 29, 2011, the carrying value of all 
outstanding Class A Interests was $242.3 million, clas-
sifi ed as noncontrolling interests on our Consolidated 
Balance Sheets.

Th  e holder of the Class A Interests receives quarterly 
preferred distributions from available net income based 
on the application of a fl oating preferred return rate, 
currently equal to the sum of three-month LIBOR plus 
65 basis points, to the holder’s capital account balance 
established in the most recent mark-to-market valuation 
(currently $248.1 million). 

For fi nancial reporting purposes, the assets, liabili-
ties, results of operations, and cash fl ows of GMC are 
included in our Consolidated Financial Statements. Th  e 
return  to  the  third-party  investor  is  refl ected  in  net 
earnings attributable to noncontrolling interests in the 
Consolidated Statements of Earnings. 

In addition, we have seven foreign subsidiaries that 
have minority interests totaling $4.4 million as of May 
29, 2011.

Our noncontrolling interests contain restrictive cov-
enants. As of May 29, 2011, we were in compliance with 
all of these covenants.

64     General Mills

     
NOTE 10. STOCKHOLDERS’ EQUITY

In Millions 

 Pretax 

 Tax 

 Net

Fiscal 2010

Cumulative preference stock of 5.0 million shares, with-
out par value, is authorized but unissued.

During fi scal 2011, we repurchased 31.8 million shares 
of common stock for an aggregate purchase price of 
$1,163.5 million. During fi scal 2010, we repurchased 21.3 
million shares of common stock for an aggregate pur-
chase  price  of  $691.8  million.  During  fi scal  2009,  we 
repurchased 40.4 million shares of common stock for an 
aggregate purchase price of $1,296.4 million.  

On June 28, 2010, our Board of Directors authorized 
the repurchase of up to 100 million shares of our com-
mon stock. Purchases under the authorization can be 
made  in  the  open  market  or  in  privately  negotiated 
transactions, including the use of call options and other 
derivative instruments, Rule 10b5-1 trading plans, and 
accelerated repurchase programs. Th  e authorization has 
no specifi ed termination date.

Net earnings attributable 

  to General Mills 

Net earnings attributable 

  to noncontrolling interests 

Net earnings, including 

  earnings attributable to 

  noncontrolling interests 

$1,530.5 

4.5 

$1,535.0 

Other comprehensive income (loss):

  Foreign currency translation 

$(163.3)  $ 

 —   $  (163.3)

  Net actuarial loss  

 (786.3)    314.8   

 (471.5)

  Other fair value changes: 

   Securities 

  1.9  

  (0.7)  

 1.2 

   Hedge derivatives 

  (25.0) 

  10.6   

 (14.4)

  Reclassifi cation to earnings: 

   Hedge derivatives 

  44.4  

  (17.0)  

 27.4 

   Amortization of losses 

      and prior service costs  

  19.1  

  (7.6) 

 11.5 

Other comprehensive income 

Th  e following table provides details of total compre-

(loss) in accumulated 

hensive income:

  other comprehensive loss 

 (909.2)    300.1   

 (609.1)

In Millions 

 Pretax 

 Tax 

 Net

Fiscal 2011

Other comprehensive loss 

  attributable to 

   noncontrolling interests 

  0.2  

  —  

  0.2 

Other comprehensive income (loss)  $(909.0)  $300.1   $  (608.9)

Total comprehensive income 

 $  926.1 

Net earnings attributable 

  to General Mills 

Net earnings attributable 

  to noncontrolling interests 

Net earnings, including 

  earnings attributable to 

  noncontrolling interests 

$1,798.3 

5.2 

$1,803.5 

Other comprehensive income (loss): 

  Foreign currency translation 

$358.3   $  —   $  358.3 

  Net actuarial gain 

 93.5  

  (32.4)  

 61.1 

  Other fair value changes: 

   Securities 
   Hedge derivatives 

  Reclassifi cation to earnings: 

  (5.8) 
 (39.8) 

  2.2   
 14.4   

 (3.6)
 (25.4)

   Hedge derivatives 

  29.8  

 (11.3) 

 18.5 

   Amortization of losses and 

      prior service costs  

 108.7  

 (41.5) 

 67.2 

Other comprehensive income 

(loss) in accumulated 

  other comprehensive loss 

  544.7  

  (68.6)  

 476.1 

Other comprehensive income 

  attributable to 

  noncontrolling interests 

 0.7  

 —  

 0.7 

Other comprehensive income (loss)  $545.4   $(68.6)  $  476.8 

Total comprehensive income 

 $2,280.3 

 Annual Report 2011     65

 
 
 
 
 
  
 
  
  
  
 
  
  
    
 
 
  
  
    
 
 
 
 
  
 
 
 
 
  
  
  
  
  
  
    
 
 
   
   
 
 
 
 
  
  
In Millions 

 Pretax 

 Tax 

 Net

Foreign currency translation adjustments  $  553.2  

 $  194.9 

Fiscal 2009

In Millions 

 May 29, 2011 

 May 30, 2010

Net earnings attributable 

  to General Mills 

Net earnings attributable 

  to noncontrolling interests 

Net earnings, including 

  earnings attributable to 

  noncontrolling interests 

Unrealized gain (loss) from: 

 $ 1,304.4 

  Securities 

  Hedge derivatives  

 9.3 

Pension, other postretirement, 

and postemployment benefi ts:

  Net actuarial loss 

$ 1,313.7 

  Prior service costs 

 2.0    

 (35.8)   

 5.6 

 (28.9)

 (1,509.5) 

 (1,611.0)

 (20.7) 

 (47.5)

Other comprehensive income (loss): 

Accumulated other comprehensive loss 

 $(1,010.8) 

 $(1,486.9)

  Foreign currency translation 

$  (286.6)  $ 

 —   $  (286.6)

  Net actuarial loss 

  (1,254.0)    477.8  

 (776.2)

  Other fair value changes: 

   Securities 

   Hedge derivatives 

  Reclassifi cation to earnings: 

  (0.6) 

  0.2   

  8.0  

  (3.4)  

 (0.4)

 4.6 

   Hedge derivatives 

 (11.9) 

 4.6   

 (7.3)

   Amortization of losses 

   and prior service costs  

 24.2  

 (9.2)  

 15.0 

Other comprehensive income 

(loss) in accumulated 

  other comprehensive loss 

  (1,520.9)    470.0     (1,050.9)

Other comprehensive 

income attributable to 

  noncontrolling interests 

 (1.2)  

 —   

 (1.2)

Other comprehensive 

income (loss) 

$(1,522.1)  $470.0   $(1,052.1)

Total comprehensive income 

 $  261.6 

During fi scal 2009, we incurred unrecognized losses 
in excess of $1.1 billion on assets, primarily equity secu-
rities, in our defi ned benefi t pension and other postre-
tirement benefi t plans. Th  ese losses were recognized in 
other comprehensive income. In fi scal 2010 and future 
years, the losses are refl ected in pension expense using 
the market-related value of the plan assets over a fi ve 
year  period  and  amortized  using  a  declining  balance 
method over the average remaining service period of 
active plan participants.

In fi scal 2011, 2010, and 2009, except for reclassifi -
cations to earnings, changes in other comprehensive 
income (loss) were primarily non-cash items.

Accumulated other comprehensive loss balances, net 

of tax eff ects, were as follows:

NOTE 11. STOCK PLANS

We use broad-based stock plans to help ensure that man-
agement’s interests are aligned with those of our stock-
holders. As of May 29, 2011, a total of 16,942,290 shares 
were available for grant in the form of stock options, 
restricted shares, restricted stock units, and shares of 
common  stock  under  the  2009  Stock  Compensation 
Plan  (2009  Plan)  and  the  2006  Compensation  Plan 
for Non-Employee Directors (2006 Director Plan). Th  e 
2009 Plan also provides for the issuance of cash-settled 
share-based units. Stock-based awards now outstanding 
include some granted under the 1995, 1996, 1998 (senior 
management), 1998 (employee), 2001, 2003, 2005, and 
2007 stock plans and the Executive Incentive Plan (EIP), 
under which no further awards may be granted. Th  e 
stock plans provide for full vesting of options, restricted 
shares, restricted stock units, and cash-settled share-
based units upon completion of specifi ed service peri-
ods or in certain circumstances, following a change of 
control.

Stock Options Th  e estimated fair values of stock options 
granted and the assumptions used for the Black-Scholes 
option-pricing model were as follows:

Fiscal Year

 2011 

 2010 

 2009

Estimated fair values of 

  stock options granted  

 $ 4.12  

$3.20 

$4.70 

Assumptions: 

  Risk-free interest rate 

  2.9% 

 3.7%  

 4.4%

  Expected term 

  8.5 years  

 8.5 years  

 8.5 years

  Expected volatility 

  18.5% 

  18.9%  

 16.1%

  Dividend yield 

  3.0% 

 3.4%  

 2.7%

66     General Mills

 
  
  
  
 
  
  
  
  
   
  
 
 
 
 
 
 
 
 
 
  
  
    
 
 
 
 
  
Th  e valuation of stock options is a signifi cant account-
ing  estimate  that  requires  us  to  use  judgments  and 
assumptions that are likely to have a material impact 
on our fi nancial statements. Annually, we make predic-
tive assumptions regarding future stock price volatility, 
employee exercise behavior, dividend yield, and the for-
feiture rate.

We estimate the fair value of each option on the grant 
date using a Black-Scholes option-pricing model, which 
requires us to make predictive assumptions regarding 
future stock price volatility, employee exercise behavior, 
and dividend yield. We estimate our future stock price 
volatility using the historical volatility over the expected 
term of the option, excluding time periods of volatility 
we believe a marketplace participant would exclude in 
estimating our stock price volatility. We also have con-
sidered, but did not use, implied volatility in our esti-
mate, because trading activity in options on our stock, 
especially those with tenors of greater than 6 months, 
is insuffi  cient to provide a reliable measure of expected 
volatility. 

Our  expected  term  represents  the  period  of  time 
that  options  granted  are  expected  to  be  outstanding 
based on historical data to estimate option exercises 
and employee terminations within the valuation model. 
Separate  groups  of  employees  have  similar  historical 
exercise behavior and therefore were aggregated into a 
single pool for valuation purposes. Th  e weighted-average 
expected term for all employee groups is presented in 
the table above. Th  e risk-free interest rate for periods 
during the expected term of the options is based on the 
U.S. Treasury zero-coupon yield curve in eff ect at the 
time of grant.

Any corporate income tax benefi t realized upon exer-
cise or vesting of an award in excess of that previously 
recognized in earnings (referred to as a windfall tax ben-
efi t) is presented in the Consolidated Statements of Cash 
Flows as a fi nancing cash fl ow.

Realized  windfall  tax  benefi ts  are  credited  to  addi-
tional paid-in capital within the Consolidated Balance 
Sheets. Realized shortfall tax benefi ts (amounts which 
are less than that previously recognized in earnings) are 
fi rst off set against the cumulative balance of windfall 
tax benefi ts, if any, and then charged directly to income 
tax  expense,  potentially  resulting  in  volatility  in  our 
consolidated eff ective income tax rate. We calculated a 
cumulative memo balance of windfall tax benefi ts from 
post-1995 fi scal years for the purpose of accounting for 
future shortfall tax benefi ts.

Options may be priced at 100 percent or more of the 
fair market value on the date of grant, and generally 
vest four years aft er the date of grant. Options generally 
expire within 10 years and one month aft er the date of 
grant.

Information on stock option activity follows: 

  Weighted- 
average 
Exercise 

  Weighted-
average
Exercise
Exercisable  Price Per  Outstanding  Price Per
Share
(Th  ousands) 

(Th  ousands) 

Options 

Options 

Share 

Balance as of 

May 25, 2008 

 76,389.2   $21.23    106,042.4   $22.68 

  Granted 

  Exercised 

  Forfeited or expired 

Balance as of 

6,495.4  

  31.74 

 (17,548.4) 

19.60 

(382.4) 

  27.50 

May 31, 2009 

 67,619.2  

 21.96  

 94,607.0  

 23.84 

  Granted 

  Exercised 

  Forfeited or expired 

Balance as of 

 6,779.4  

 27.99 

     (20,013.6) 

 19.87 

 (268.2) 

 24.82 

May 30, 2010 

 47,726.6  

 22.89  

 81,104.6  

25.17 

  Granted 

  Exercised 

  Forfeited or expired 

Balance as of 

 5,234.3   

 37.38 

     (18,665.4)  

 22.59 

  (126.2) 

 31.26 

May 29, 2011 

 39,221.7   $23.78  

 67,547.3   $26.82 

Stock-based compensation expense related to stock 
option awards was $26.8 million in fi scal 2011, $34.4 mil-
lion in fi scal 2010, and $40.0 million in fi scal 2009.

Net cash proceeds from the exercise of stock options 
less shares used for withholding taxes and the intrinsic 
value of options exercised were as follows:

In Millions 

 2011 

 2010 

 2009

Fiscal Year

Net cash proceeds 

Intrinsic value of 

$410.4  

 $388.5   

$305.9 

  options exercised 

$275.6  

 $271.8  

 $226.7 

 Annual Report 2011     67

 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
   
  
  
  
  
  
 
 
  
  
  
 
Restricted Stock, Restricted Stock Units, and Cash-
Settled Share-Based Units Stock and units settled in 
stock subject to a restricted period and a purchase price, 
if any (as determined by the Compensation Committee 
of  the  Board  of  Directors),  may  be  granted  to  key 
employees under the 2009 Plan. Certain restricted stock 
and restricted stock unit awards require the employee 
to deposit personally owned shares (on a one-for-one 
basis) during the restricted period. Restricted stock and 

restricted stock units generally vest and become unre-
stricted four years aft er the date of grant. Participants 
are entitled to dividends on such awarded shares and 
units, but only receive those amounts if the shares or 
units vest. Th  e sale or transfer of these shares and units 
is restricted during the vesting period. Participants hold-
ing restricted stock, but not restricted stock units, are 
entitled to vote on matters submitted to holders of com-
mon stock for a vote.

Information on restricted stock unit and cash-settled share-based units activity follows: 

Equity Classifi ed 

Liability Classifi ed

Share- 
Settled 
Units 
(Th  ousands) 

Weighted- 
Average 
Grant-Date 
Fair Value 

Share- 
Settled 
Units 
(Th  ousands) 

Weighted- 
Average 
Grant-Date 
Fair Value 

Cash-Settled 
Share-Based 
Units 
(Th  ousands) 

Weighted-
Average
Grant-Date
Fair Value

Non-vested as of May 30, 2010 

  Granted 

  Vested 

  Forfeited or expired 

Non-vested as of May 29, 2011 

10,209.8  

 2,406.7  

(3,161.0) 

(285.6) 

 9,169.9  

$28.49  

 35.47  

  26.46  

  31.61  

$30.92  

 424.3  

 127.7  

 (78.1) 

 (36.7) 

 437.2  

$28.64  

 37.40  

 29.02   

  30.04  

$31.01  

 3,703.7  

 1,217.2  

 (245.2)  

 (160.6) 

$29.65 

 37.40 

 31.33 

 31.36 

 4,515.1  

$31.58 

In Millions 

Number of units granted (thousands) 

Weighted average price per unit 

Fiscal Year

 2011 

 2010 

 2009

 3,751.6  

 4,745.7  

 4,348.0 

$36.16  

 $28.03  

 $31.70 

68     General Mills

 
 
 
 
 
 
 
Th  e total grant-date fair value of restricted stock unit 
awards that vested during fi scal 2011 was $93.6 million, 
and $26.1 million vested during fi scal 2010.

As  of  May  29,  2011,  unrecognized  compensa-
tion expense related to non-vested stock options and 
restricted stock units was $170.7 million. Th  is expense 
will be recognized over 19 months, on average.

Stock-based  compensation  expense  related  to 
restricted stock units and cash-settled share-based pay-
ment awards was $141.2 million for fi scal 2011, $131.0 
million for fi scal 2010, and $101.4 million for fi scal 2009.

NOTE 12. EARNINGS PER SHARE

Basic and diluted earnings per share (EPS) were calcu-
lated using the following: 

In Millions, Except per Share Data 

 2011 

 2010 

 2009

Net earnings attributable 

  to General Mills 

$1,798.3    $1,530.5   $1,304.4 

Fiscal Year

Average number of common 

  shares - basic EPS 
Incremental share eff ect from: (a) 
  Stock options 

  Restricted stock, restricted 

  642.7  

   659.6    

 663.7 

 16.6 

 17.7    

 17.9 

  stock units, and other 

 5.5 

  6.0    

 5.5 

Average number of 

  common shares - diluted EPS 

  664.8  

   683.3  

 687.1 

Earnings per share - basic 

Earnings per share - diluted 

$2.80  

$2.70  

$2.32   

$1.96 

$2.24  

 $1.90 

(a) Incremental shares from stock options and restricted stock units are 
computed by the treasury stock method. Stock options and restricted stock 
units excluded from our computation of diluted EPS because they were not 
dilutive were as follows:

In Millions 

 2011 

 2010 

 2009

Anti-dilutive stock options 

  and restricted stock units 

4.8 

 6.3   

 14.2 

Fiscal Year

NOTE 13. RETIREMENT BENEFITS AND 
POSTEMPLOYMENT BENEFITS

Defi ned Benefi t Pension Plans We have defi ned benefi t 
pension plans covering most United States, Canadian, 
and  United  Kingdom  employees.  Benefi ts  for  salaried 
employees are based on length of service and fi nal aver-
age compensation. Benefi ts for hourly employees include 
various monthly amounts for each year of credited ser-
vice. Our funding policy is consistent with the require-
ments of applicable laws. We made $200.0 million of 
voluntary contributions to our principal domestic plans 
in fi scal 2011. We do not expect to be required to make 
any contributions in fi scal 2012. Our principal domestic 
retirement plan covering salaried employees has a provi-
sion that any excess pension assets would be allocated 
to active participants if the plan is terminated within fi ve 
years of a change in control.

Other Postretirement Benefi t Plans We also sponsor 
plans that provide health care benefi ts to the majority 
of our United States and Canadian retirees. Th  e salaried 
health care benefi t plan is contributory, with retiree con-
tributions based on years of service. We make decisions 
to fund related trusts for certain employees and retirees 
on an annual basis. We did not make voluntary contribu-
tions to these plans in fi scal 2011 or fi scal 2010.

Health Care Cost Trend Rates Assumed  health  care 
cost trends are as follows:

Fiscal Year

2011  

 2010 

Health care cost trend rate for next year 

8.5% 

9.0%

Rate to which the cost trend rate is 

  assumed to decline (ultimate rate) 
Year that the rate reaches the 

5.2%  

5.2%

  ultimate trend rate 

2019 

2019

We  review  our  health  care  cost  trend  rates  annu-
ally. Our review is based on data we collect about our 
health care claims experience and information provided 
by our actuaries. Th  is information includes recent plan 
experience,  plan  design,  overall  industry  experience 
and projections, and assumptions used by other simi-
lar organizations. Our initial health care cost trend rate 
is adjusted as necessary to remain consistent with this 
review, recent experiences, and short-term expectations. 
Our initial health care cost trend rate assumption is 8.5 
percent for all retirees. Rates are graded down annually 

 Annual Report 2011     69

 
  
    
  
 
  
  
until the ultimate trend rate of 5.2 percent is reached in 
2019 for all retirees. Th  e trend rates are applicable for 
calculations only if the retirees’ benefi ts increase as a 
result of health care infl ation. Th  e ultimate trend rate 
is adjusted annually, as necessary, to approximate the 
current economic view on the rate of long-term infl ation 
plus an appropriate health care cost premium. Assumed 
trend  rates  for  health  care  costs  have  an  important 
eff ect on the amounts reported for the other postretire-
ment benefi t plans.

A one percentage point change in the health care cost 

trend rate would have the following eff ects:

In Millions 

One  
Percentage  
Point  
Increase 

One 
Percentage
Point
Decrease

Eff ect on the aggregate of the service and 

interest cost components in fi scal 2012 

$  6.2  

$  (5.4)

Eff ect on the other postretirement 

  accumulated benefi t obligation as of 

  May 29, 2011 

  82.4  

  (73.6)

Th  e Patient Protection and Aff ordable Care Act, as 
amended by the Health Care and Education Reconciliation 
Act of 2010 (collectively, the Act) was signed into law in 
March 2010. Th  e Act codifi es health care reforms with 
staggered eff ective dates from 2010 to 2018. Estimates 
of the future impacts of several of the Act’s provisions 
are incorporated into our postretirement benefi t liability 
including the elimination of lifetime maximums and the 
imposition of an excise tax on high cost health plans. 
Th  ese changes resulted in a $24.0 million increase in our 
postretirement benefi t liability in fi scal 2010.

Postemployment Benefi t Plans Under certain circum-
stances, we also provide accruable benefi ts to former 
or  inactive  employees  in  the  United  States,  Canada, 
and Mexico, and members of our Board of Directors, 
including  severance  and  certain  other  benefits  pay-
able upon death. We recognize an obligation for any 
of these benefi ts that vest or accumulate with service. 
Postemployment benefi ts that do not vest or accumulate 
with service (such as severance based solely on annual 
pay rather than years of service) are charged to expense 
when incurred. Our postemployment benefi t plans are 
unfunded.

We use our fi scal year end as the measurement date 
for our defi ned benefi t pension and other postretirement 
benefi t plans.

70     General Mills

 
 
 
 
Summarized fi nancial information about defi ned benefi t pension, other postretirement, and postemployment ben-

efi ts plans is presented below:

In Millions 

Change in Plan Assets: 

Defi ned Benefi t 
Pension Plans 

Fiscal Year 

Other
Postretirement 
Benefi t Plans 

Fiscal Year 

Postemployment
Benefi t Plans

Fiscal Year

2011 

2010 

2011 

2010 

2011 

2010

  Fair value at beginning of year 

$3,529.8    $3,157.8  

 $  284.3    $  235.6 

  Actual return on assets 

  Employer contributions 

  Plan participant contributions 

  Benefi ts payments 

  Foreign currency  
Fair value at end of year 

Change in Projected Benefi t Obligation:

 688.9  

 535.9  

 220.7  

  17.1  

  4.1  

   3.5  

  (188.2) 

  (182.6)  

  8.7  

  (1.9) 
$4,264.0    $3,529.8  

 60.7  

  0.1  

 11.8  

 (3.1) 

 —  

 41.0 

  0.1 

  11.3

   (3.7)

  —  

 $  353.8    $  284.3 

  Benefi t obligation at beginning of year 

$4,030.0   $3,167.3   

$1,060.6    $  852.0   

$ 130.3    $ 112.5 

  Service cost 

Interest cost 

  Plan amendment 

  Curtailment/other 

  Plan participant contributions 

  Medicare Part D reimbursements 

  Actuarial loss (gain) 

  Benefi ts payments  

  Foreign currency  

 101.4  

  70.9  

 230.9  

 230.3  

  —  

—  

 4.1  

  —  

 25.8  

  —   

  3.5  

  —  

 18.7  

 60.1  

 (35.3) 

—   

  12.9   

  61.6   

 7.5  

 —   

  11.8  

  11.3  

  4.5  

  4.7  

 271.2  

 716.4  

  2.0   

 168.1  

  (188.2) 

  (182.6) 

  (56.9) 

 (57.5) 

  9.0  

 (1.6) 

 0.3  

 —  

 8.0  

 5.1  

 —  

 4.2  

  —  

  —  

  (0.5) 

(16.1) 

 0.3  

 7.2 

 5.6 

  — 

 10.6 

 — 

  — 

 11.8 

  (17.6)

 0.2 

Projected benefi t obligation at end of year 

$4,458.4   $4,030.0  

 $1,065.8    $1,060.6  

 $ 131.3  

 $ 130.3 

Plan assets less than benefi t 

 obligation as of fi scal year end 

$  (194.4)   $  (500.2) 

$  (712.0)  $  (776.3) 

$(131.3) 

$(130.3)

Th  e accumulated benefi t obligation for all defi ned benefi t pension plans was $3,991.6 million as of May 29, 2011, 

and $3,620.3 million as of May 30, 2010.

Amounts recognized in AOCI as of May 29, 2011, and May 30, 2010, are as follows:

Defi ned Benefi t 
Pension Plans 

Fiscal Year 

Other
Postretirement 
Benefi t Plans 

Fiscal Year 

Postemployment
Benefi t Plans 

Fiscal Year  

Total

Fiscal Year

In Millions 

2011 

2010 

2011 

2010 

2011 

2010 

2011 

2010

Net actuarial loss 

 $(1,313.9)  $(1,369.9) 

 $(181.3) 

 $(225.2) 

$(14.3) 

$(15.9)   $(1,509.5)   $(1,611.0)

Prior service (costs) credits 

 (35.8) 

 (41.3) 

 20.7  

  1.0  

 (5.6) 

 (7.2) 

 (20.7) 

 (47.5)

Amounts recorded in accumulated 

  other comprehensive loss 

$(1,349.7)  $(1,411.2) 

 $(160.6) 

 $(224.2) 

 $(19.9) 

  $(23.1) 

 $(1,530.2)   $(1,658.5)

 Annual Report 2011     71

 
 
 
 
 
 
 
 
 
 
 
 
Plans with accumulated benefi t obligations in excess of plan assets are as follows:

Defi ned Benefi t 
Pension Plans 

Fiscal Year 

Other
Postretirement 
Benefi t Plans 

Fiscal Year 

Postemployment
Benefi t Plans

Fiscal Year

In Millions 

2011 

2010 

2011 

2010 

2011 

2010

Projected benefi t obligation 

Accumulated benefi t obligation 

Plan assets at fair value 

$335.1  

 $299.6  

$ 

 —   $ 

 —  

$ 

 —  

 $ 

 — 

  280.6  

  252.5  

  1,065.8      1,060.6  

  131.3  

   130.3 

 9.0  

 17.3  

    353.8       284.3  

 —  

  — 

Components of net periodic benefi t expense (income) are as follows: 

Defi ned Benefi t 
Pension Plans 

Fiscal Year 

Other 
Postretirement 
Benefi t Plans 

Fiscal Year 

Postemployment
Benefi t Plans

Fiscal Year

2011 

2010 

2009 

2011 

2010 

2009 

2011 

2010 

2009

In Millions 

Service cost 

Interest cost 

$ 101.4   $  70.9   $  76.5  

$ 18.7  

$ 12.9  

$ 14.2  

  230.9  

 230.3  

 215.4  

  60.1  

  61.6  

  61.2  

Expected return on plan assets 

  (408.5) 

(400.1) 

 (385.8) 

Amortization of losses 

 81.4  

  8.4  

 7.8  

 (33.2) 

 14.4  

(29.2) 

  2.0  

 (30.0)  

  7.2  

$  8.0  

  5.1  

 —  

  2.1  

$ 7.2  

  5.7  

 —  

  1.0   

$  6.5 

  4.9 

  — 

 1.0

Amortization of prior service 

 costs (credits) 

Other adjustments 

Net expense (income) 

  9.0  

  —  

  6.9  

  —  

  7.4  

 —  

  (0.6) 

  (1.6) 

  (1.4) 

  —  

  —  

  —  

  2.4  

  4.2  

  2.4  

  10.6   

 2.2 

 8.4 

$  14.2   $  (83.6)  $  (78.7) 

$ 59.4  

$ 45.7  

$ 51.2  

$ 21.8  

$ 26.9  

$ 23.0 

We expect to recognize the following amounts in net periodic benefi t expense (income) in fi scal 2012:

In Millions 

Amortization of losses 

Amortization of prior service costs (credits)  

Defi ned Benefi t 
Pension Plans 

Other Postretirement 
Benefi t Plans 

Postemployment
Benefi t Plans

 $108.2 

 8.6  

 $14.4 

  (3.4) 

 $1.8

  2.1 

Assumptions Weighted-average assumptions used to determine fi scal year-end benefi t obligations are as follows:

Defi ned Benefi t 
Pension Plans 

Fiscal Year 

Other
Postretirement 
Benefi t Plans 

Fiscal Year 

Postemployment
Benefi t Plans

Fiscal Year

2011 

2010 

2011 

2010 

2011 

2010

 5.45% 

 5.85% 

5.35% 

5.80% 

4.77% 

5.12%

4.92  

  4.93   

 —  

 —   

4.92  

4.93

Discount rate 

Rate of salary increases  

72     General Mills

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Weighted-average assumptions used to determine fi scal year net periodic benefi t expense (income) are as follows:

Defi ned Benefi t 
Pension Plans 

Fiscal Year 

Other 
Postretirement 
Benefi t Plans 

Fiscal Year 

Postemployment
Benefi t Plans

Fiscal Year

2011 

2010 

2009 

2011 

2010 

2009 

2011 

2010 

2009

Discount rate 

5.85% 

 7.49% 

 6.88% 

 5.80% 

 7.45% 

 6.90% 

 5.12% 

 7.06% 

 6.64%

Rate of salary increases 

 4.93  

  4.92  

 4.93   

 —  

  —   

 —  

 4.93  

  4.93  

 4.93 

Expected long-term rate of 

  return on plan assets 

 9.53  

  9.55  

  9.55  

 9.33  

 9.33  

 9.35  

  — 

  — 

 — 

Discount Rate Our discount rate assumptions are deter-
mined annually as of the last day of our fi scal year for 
our defi ned benefi t pension, other postretirement, and 
postemployment benefi t plan obligations. We also use 
the same discount rates to determine defi ned benefi t 
pension,  other  postretirement,  and  postemployment 
benefi t plan income and expense for the following fi s-
cal year. We work with our actuaries to determine the 
timing and amount of expected future cash outfl ows to 
plan participants and, using the top quartile of AA-rated 
corporate bond yields, to develop a forward interest rate 

curve, including a margin to that index based on our 
credit risk. Th  is forward interest rate curve is applied to 
our expected future cash outfl ows to determine our dis-
count rate assumptions.

Fair Value of Plan Assets We  categorize  plan  assets 
with a three level fair value hierarchy as described in 
Note 7. Th  e fair values of our pension and postretire-
ment benefi t plans assets at May 29, 2011, and May 30, 
2010, by asset category were as follows:

In Millions 

 Level 1  

 Level 2  

 Level 3  

Total Assets 

May 29, 2011

Fair value measurement of pension plan assets: 
  Equity (a) 
  Fixed income (b) 
  Real asset investments (c)  
  Other investments (d) 
  Cash and accruals 

$ 1,052.5  

$  900.2  

$ 568.5  

$ 2,521.2 

  794.7  

  113.0  

  —  

 155.9  

  174.4  

  95.2  

 52.2  

  —  

  0.2   

 356.9  

 0.3  

  —  

 969.3 

 565.1 

 52.5 

 155.9 

Total fair value measurement of pension plan assets 

$ 2,116.1  

$ 1,222.0  

$925.9  

$4,264.0 

Fair value measurement of postretirement benefi t plan assets:
  Equity (a) 
  Fixed income (b) 
  Real asset investments (c)  
  Other investments (d) 
  Cash and accruals 

$  13.5  

$  131.0  

  26.3  

$  170.8 

 1.8  

  —  

  —  

 20.4  

 55.9  

  7.2  

  83.9  

 —  

  0.2   

  13.6  

  —  

 —   

 57.9 

 20.8 

 83.9 

 20.4 

Fair value measurement of postretirement benefi t plan assets 

$  35.7  

$  278.0  

$  40.1  

$  353.8 

 Annual Report 2011     73

 
 
 
 
 
 
  
 
In Millions 

 Level 1  

 Level 2  

 Level 3  

Total Assets 

May 30, 2010

Fair value measurement of pension plan assets:
  Equity (a) 
  Fixed income (b) 
  Real asset investments (c)  
  Other investments (d) 
  Cash and accruals 

$  744.5  

$   716.6  

$  512.8  

$ 1,973.9 

 700.0  

 72.4  

  —  

 158.9  

 206.0  

 75.8  

 39.9  

 —  

  3.9  

 298.7  

 0.3  

 —  

 909.9 

 446.9 

 40.2 

 158.9 

Total fair value measurement of pension plan assets 

$ 1,675.8  

$ 1,038.3  

$ 815.7  

$ 3,529.8 

Fair value measurement of postretirement benefi t plan assets:
  Equity (a) 
  Fixed income (b) 
  Real asset investments (c)  
  Other investments (d) 
  Cash and accruals 

$10.1  

  1.1  

  0.1  

  —  

  28.4  

 81.4  

  46.1  

  3.7  

  71.4  

  —  

 25.7  

 1.7  

  14.6  

 —  

 —  

 117.2 

 48.9 

 18.4 

 71.4 

 28.4 

Fair value measurement of postretirement benefi t plan assets 

$  39.7  

$  202.6  

$  42.0  

$  284.3 

(a)  Primarily publicly traded common stock and private equity partnerships for purposes of total return and to maintain equity exposure consistent with 
policy allocations. Investments include: i) United States and international equity securities, mutual funds and equity futures valued at closing prices from 
national exchanges; and ii) commingled funds, privately held securities and private equity partnerships valued at unit values or net asset values provided 
by the investment managers, which are based on the fair value of the underlying investments. Various methods are used to determine fair values and may 
include the cost of the investment, most recent fi nancing, and expected cash fl ows. For some of these investments, realization of the estimated fair value is 
dependent upon transactions between willing sellers and buyers.

 (b)  Primarily government and corporate debt securities for purposes of total return and managing fi xed income exposure to policy allocations. Investments 
include: i) fi xed income securities and bond futures generally valued at closing prices from national exchanges, fi xed income pricing models and/or inde-
pendent fi nancial analysts; and ii) fi xed commingled funds valued at unit values provided by the investment managers, which are based on the fair value 
of the underlying investments.

 (c)  Publicly traded common stock and limited partnerships in the energy and real estate sectors for purposes of total return. Investments include: i) energy 
and real estate securities generally valued at closing prices from national exchanges; and ii) commingled funds, private securities, and limited partnerships 
valued at unit values or net asset values provided by the investment managers, which are generally based on the fair value of the underlying investments.

(d)  Global balanced fund of equity, fi xed income and real estate securities for purposes of meeting Canadian pension plan asset allocation policies and insurance 
and annuity contracts for purposes of providing a stable stream of income for retirees and to fund postretirement medical benefi ts. Fair values are derived 
from unit values provided by the investment managers, which are generally based on the fair value of the underlying investments and contract fair values 
from the providers.

74     General Mills

 
Th  e following table is a roll forward of the Level 3 investments of our pension and postretirement benefi t plan 

assets during the years ended May 29, 2011, and May 30, 2010:

In Millions 

Pension benefi t plan assets:

  Equity 

  Fixed income 

  Real asset investments 

  Other investments 

 Balance as of 
May 30, 2010 

 Transfers 
In/(Out) 

Fiscal 2011

Purchases, Sales   
Issuances, and 
Settlements (Net) 

Net  Balance as of
Gain  May 29, 2011

$512.8  

 3.9  

  298.7  

  0.3  

$2.4  

 (0.9) 

  —  

  —  

$(48.1) 

$101.4  

$568.5 

  (4.3) 

  16.0  

 —  

 1.5  

  0.2 

 42.2   

 356.9 

 —   

 0.3 

Fair value activity of pension level 3 plan assets 

$815.7  

$1.5  

$(36.4) 

$145.1  

$925.9 

Postretirement benefi t plan assets:

  Equity 

   Fixed income 

   Real asset investments 

25.7  

  1.7  

 14.6  

$  — 

  —  

  —  

$  (3.7) 

$  4.3  

$  26.3 

  (1.5) 

  (2.2) 

  —  

  1.2  

 0.2 

  13.6 

Fair value activity of postretirement benefi t level 3 plan assets: 

$  42.0  

$  —  

$  (7.4) 

$  5.5  

$  40.1 

In Millions 

Pension benefi t plan assets:

  Equity 

  Fixed income 

  Real asset investments 

  Other investments 

Fiscal 2010

 Balance as of 
May 31, 2009 

 Transfers 
In/(Out) 

Purchases, Sales   
Issuances, and 

Net  Balance as of
Settlements (Net)  Gain/(Loss)  May 30, 2010

$423.9  

$  —  

$ 17.0  

$  71.9  

$512.8 

  4.2  

  275.2  

  0.5  

  —  

  —  

  —  

  (1.2) 

 25.0  

  (0.3) 

 0.9  

  (1.5)  

  0.1   

 3.9 

 298.7 

 0.3 

Fair value activity of pension level 3 plan assets 

$703.8  

$  —  

$ 40.5  

$  71.4  

$815.7 

Postretirement benefi t plan assets:

  Equity 

  Fixed income 

  Real asset investments 

$  23.8  

$  —  

$  (1.5) 

$  3.4  

$  25.7 

  1.5  

  17.0  

 —  

  —  

  —  

  (0.6) 

  0.2  

  (1.8) 

  1.7 

  14.6 

Fair value activity of postretirement benefi t level 3 plan assets: 

$  42.3  

$  —  

$  (2.1) 

$  1.8  

$  42.0 

Th  e net change in Level 3 assets attributable to unre-
alized gains at May 29, 2011, were $96.8 million for our 
pension plan assets, and $1.9 million for our postretire-
ment plan assets.

Expected Rate of Return on Plan Assets Our expected 
rate  of  return  on  plan  assets  is  determined  by  our 
asset  allocation,  our  historical  long-term  investment 

performance, our estimate of future long-term returns 
by asset class (using input from our actuaries, invest-
ment  services,  and  investment  managers),  and  long-
term infl ation assumptions. We review this assumption 
annually for each plan, however, our annual investment 
performance for one particular year does not, by itself, 
signifi cantly infl uence our evaluation. 

 Annual Report 2011     75

  
 
 
  
 
 
  
 
 
  
 
 
Other 

Defi ned 
Benefi t 
Pension 

Postretirement  Medicare  Postemployment
Benefi t
Subsidy 
Benefi t Plans 
 Plans 
Plans    Gross Payments   Receipts  

In Millions 

2012  

2013  

2014  

2015  

2016  

 $  204.8  

 $  58.6  

$  5.0  

 213.8  

 223.3  

 233.2  

 243.8  

 62.6  

 64.6  

 66.6  

 39.6  

 5.5  

 6.0  

 6.5  

 7.1  

2017-2021 

 1,402.3  

 387.7  

 38.9  

$18.4 

 17.3 

 16.3 

 15.1 

14.4 

 66.6 

Defi ned Contribution Plans Th  e General Mills Savings 
Plan is a defi ned contribution plan that covers domestic 
salaried, hourly, nonunion, and certain union employees. 
Th  is plan is a 401(k) savings plan that includes a num-
ber of investment funds, including a Company stock 
fund and an Employee Stock Ownership Plan (ESOP). 
We sponsor another money purchase plan for certain 
domestic hourly employees with net assets of $18.1 mil-
lion as of May 29, 2011, and $16.8 million as of May 
30, 2010. We also sponsor defi ned contribution plans 
in many of our foreign locations. Our total recognized 
expense related to defi ned contribution plans was $41.8 
million in fi scal 2011, $64.5 million in fi scal 2010, and 
$59.5 million in fi scal 2009.

We matched a percentage of employee contributions 
to the General Mills Savings Plan with a base match 
plus a variable year-end match that depended on annual 
results. Eff ective April 1, 2010, the company match is 
directed  to  investment  options  of  the  participant’s 
choosing. Prior to April 1, 2010, the company match was 
invested in Company stock in the ESOP. Th  e number of 
shares of our common stock allocated to participants in 
the ESOP was 11.2 million as of May 29, 2011, and 11.9 
million as of May 30, 2010.

Th  e ESOP’s only assets are our common stock and 
temporary cash balances. Th  e ESOP’s share of the total 
defi ned contribution expense was $53.7 million in fi s-
cal 2010 and $50.6 million in fi scal 2009. Th  e ESOP’s 
expense was calculated by the “shares allocated” method.
Th  e Company stock fund and the ESOP held $648.1 
million and $610.3 million of Company common stock as 
of May 29, 2011, and May 30, 2010. 

Weighted-average asset allocations for the past two 
fi scal years for our defi ned benefi t pension and other 
postretirement benefi t plans are as follows:

Defi ned Benefi t 
Pension Plans 

Other Postretirement
Benefi t Plans 

Fiscal Year   

Fiscal Year

2011  

 2010  

2011  

 2010 

Asset category:

  United States equities   30.1% 

 32.6% 

 37.6% 

 37.3%

International equities 

 18.9  

 17.1  

 18.7  

  Private equities 

  Fixed income 

  Real assets 

 13.5  

 23.9  

 13.6  

  14.7  

 22.4  

 13.2  

 7.3  

 30.1  

 6.3  

18.3  

9.9  

28.1 

6.4 

Total 

 100.0% 

 100.0%   100.0% 

100.0%

Th  e investment objective for our defi ned benefi t pen-
sion and other postretirement benefi t plans is to secure 
the benefi t obligations to participants at a reasonable 
cost to us. Our goal is to optimize the long-term return 
on plan assets at a moderate level of risk. Th  e defi ned 
benefi t pension and other postretirement portfolios are 
broadly diversifi ed across asset classes. Within asset 
classes,  the  portfolios  are  further  diversified  across 
investment styles and investment organizations. For the 
defi ned benefi t pension and other postretirement benefi t 
plans, the long-term investment policy allocations are: 
30 percent to equities in the United States; 20 percent 
to international equities; 10 percent to private equities; 
30 percent to fi xed income; and 10 percent to real assets 
(real estate, energy, and timber). Th  e actual allocations 
to these asset classes may vary tactically around the 
long-term policy allocations based on relative market 
valuations.

Contributions and Future Benefi t Payments We  do 
not expect to make contributions to our defi ned ben-
efi t, other postretirement, and postemployment benefi ts 
plans  in  fi scal  2012.  Actual  fi scal  2012  contributions 
could exceed our current projections, as infl uenced by 
our decision to undertake discretionary funding of our 
benefi t trusts and future changes in regulatory require-
ments.  Estimated  benefit  payments,  which  reflect 
expected future service, as appropriate, are expected to 
be paid from fi scal 2012 to 2021 as follows:

76     General Mills

  
 
 
  
  
 
 
 
 
 
NOTE 14. INCOME TAXES 

Th  e tax eff ects of temporary diff erences that give rise 

to deferred tax assets and liabilities are as follows:

Th  e components of earnings before income taxes and 
aft er-tax earnings from joint ventures and the corre-
sponding income taxes thereon are as follows:

In Millions 

Accrued liabilities 

In Millions 

 2011  

2010   

2009 

 Fiscal Year

Earnings before income 

  taxes and aft er-tax earnings 

  from joint ventures: 

   United States 

$2,144.8   $2,060.4   $1,717.5 

Compensation and employee benefi ts 

Pension liability 

Tax credit carryforwards 

Stock, partnership, and 

  miscellaneous investments 

Capital losses 

Net operating losses 

 283.4  

 144.1  

 224.7 

Other 

 May 29,2011 

 May 30, 2010

$  129.5  

$  148.5 

 582.9  

  74.1  

  62.0  

  500.6  

  92.1  

 140.9  

  123.7  

 584.9 

 183.8 

 — 

 474.9 

 93.1 

 119.9 

 150.7 

   Foreign 

Total earnings before 

income taxes and aft er-tax 

  earnings from joint ventures  $2,428.2   $2,204.5   $1,942.2 

Income taxes:

  Currently payable:

   Federal 

   State and local 

   Foreign 

  Total current 

  Deferred: 

   Federal 

   State and local 

   Foreign 

  Total deferred 

Total income taxes 

$  370.0   $  616.0   $  457.8 

  76.9  

 68.9  

87.4  

 45.5  

 37.3 

 9.5 

  515.8  

  748.9  

 504.6 

178.9  

  30.8  

 38.5  

  (4.9) 

  (4.4) 

  (11.3) 

 155.7 

 36.3 

 23.8 

  205.3  

  22.3  

 215.8 

$  721.1   $  771.2   $  720.4 

Th  e following table reconciles the United States statu-
tory income tax rate with our eff ective income tax rate:

 Fiscal Year

 2011  

2010   

2009 

United States statutory rate 

35.0% 

35.0% 

35.0%

State and local income taxes, 

  net of federal tax benefi ts 

Foreign rate diff erences 

Enactment date eff ect of 

  health care reform 

2.7  

(2.0) 

 —  

Court decisions and audit settlements  (3.7) 

Domestic manufacturing deduction 

Other, net 

(1.6) 

(0.7) 

2.5  

 (1.8) 

 1.3   

  —   

 (1.8) 

(0.2) 

2.9  

 (2.3) 

 — 

2.7 

 (1.1) 

 (0.1) 

Eff ective income tax rate 

29.7% 

35.0% 

37.1%

Gross deferred tax assets 

  1,705.8  

 1,755.8 

Valuation allowance 

Net deferred tax assets 

Brands 

Fixed assets 

Intangible assets 

Tax lease transactions 

Inventories 

Stock, partnership, and 

  miscellaneous investments 

Unrealized hedges 

Other 

  404.5  

  1,301.3  

  1,289.1  

  394.6  

  122.3  

  63.0  

  53.0  

 424.5  

  34.9  

  20.0  

 392.0 

 1,363.8 

 1,279.5 

 307.6 

 107.4 

 68.7 

 55.6 

  348.2 

 11.4 

 17.3 

Gross deferred tax liabilities 

Net deferred tax liability 

  2,401.4  

  2,195.7 

$ 1,100.1  

$  831.9 

In fi scal 2011, we changed the classifi cation of certain 
gross deferred tax assets and liabilities to better refl ect 
current components and reclassifi ed the components for 
fi scal 2010 to conform to the current year presentation.

We have established a valuation allowance against cer-
tain of the categories of deferred tax assets described 
above as current evidence does not suggest we will real-
ize suffi  cient taxable income of the appropriate character 
(e.g., ordinary income versus capital gain income) within 
the  carry  forward  period  to  allow  us  to  realize  these 
deferred tax benefi ts.

Of  the  total  valuation  allowance  of  $404.5  million, 
$168.2 million relates to a deferred tax asset for losses 
recorded  as  part  of  the  Pillsbury  acquisition.  Of  the 
remaining valuation allowance, $92.1 million relates to 
capital loss carryforwards and $140.9 million relates to 
state and foreign operating loss carryforwards. We have 
approximately $60.2 million of U.S. foreign tax credit 
carryforwards  for  which  no  valuation  allowance  has 
been recorded. As of May 29, 2011, we believe it is more 
likely than not that the remainder of our deferred tax 
assets are realizable.

 Annual Report 2011     77

  
    
    
      
 
 
 
 
 
 
  
  
    
 
 
 
  
 
Th  e carryforward periods on our foreign loss carryfor-
wards are as follows: $102.0 million do not expire; $8.9 
million expire in fi scal 2012 and 2013; and $18.3 million 
expire in fi scal 2014 and beyond.

We have not recognized a deferred tax liability for 
unremitted earnings of $2.4 billion from our foreign 
operations  because  our  subsidiaries  have  invested  or 
will invest the undistributed earnings indefi nitely, or 
the earnings will be remitted in a tax-free transaction. 
It is not practicable for us to determine the amount of 
unrecognized deferred tax liabilities on these indefi nitely 
reinvested  earnings.  Deferred  taxes  are  recorded  for 
earnings of our foreign operations when we determine 
that such earnings are no longer indefi nitely reinvested.

We are subject to federal income taxes in the United 
States as well as various state, local, and foreign jurisdic-
tions. A number of years may elapse before an uncertain 
tax position is audited and fi nally resolved. While it is 
oft en diffi  cult to predict the fi nal outcome or the timing 
of resolution of any particular uncertain tax position, 
we believe that our liabilities for income taxes refl ect the 
most likely outcome. We adjust these liabilities, as well 
as the related interest, in light of changing facts and cir-
cumstances. Settlement of any particular position would 
usually require the use of cash.

Th  e  number  of  years  with  open  tax  audits  varies 
depending on the tax jurisdiction. Our major taxing juris-
dictions include the United States (federal and state) and 
Canada. Th  e IRS has completed its review of our fed-
eral income tax returns for fi scal years 2008 and prior 
and has proposed adjustments related to the amount of 
research and development tax credits claimed. We have 
appealed these proposed adjustments.

During fi scal 2011, we reached a settlement with the 
IRS  concerning  certain  corporate  income  tax  adjust-
ments for fi scal years 2002 to 2008.  Th  e adjustments 
primarily relate to the amount of capital loss, deprecia-
tion, and amortization we reported as a result of the 
sale of noncontrolling interests in our GMC subsidiary. 
As a result, we recorded a $108.1 million reduction in 
our total liabilities for uncertain tax positions in fi scal 
2011. We made payments totaling $385.3 million in fi scal 
2011 related to this settlement.  In addition, we made a 
payment of $17.6 million in fi scal 2009 related to adjust-
ments made in connection with IRS audits of fi scal years 
2004 to 2006.

During  2011,  the  Superior  Court  of  the  State  of 
California  issued  an  adverse  decision  concerning  our 
state income tax apportionment calculations. As a result, 

78     General Mills

we recorded an $11.5 million increase in our total liabili-
ties for uncertain tax positions.  We believe our posi-
tions are supported by substantial technical authority 
and have appealed this decision.  We do not expect to 
make a payment related to this matter until it is defi ni-
tively resolved.

In  fiscal  2009,  the  U.S.  Court  of  Appeals  for  the 
Eighth  Circuit  issued  an  opinion  reversing  a  district 
court decision rendered in fi scal 2008. As a result, we 
recorded $52.6 million (including interest) of income tax 
expense in fi scal 2009 related to the reversal of cumula-
tive income tax benefi ts from this uncertain tax matter 
recognized in fi scal years 1992 through 2008. All out-
standing liabilities associated with this matter were paid 
during fi scal 2011.

Various tax examinations by United States state tax-
ing authorities could be conducted for any open tax year, 
which vary by jurisdiction, but are generally from 3 to 5 
years. Currently, several state examinations are in prog-
ress. Th  e Canada Revenue Agency (CRA) has completed 
its review of our income tax returns in Canada for fi scal 
years 2003 to 2005. Th  e CRA has raised assessments 
for  these  years  that  we  are  currently  appealing.  We 
believe our positions are supported by substantial tech-
nical authority and are vigorously defending our posi-
tions. We do not anticipate that any United States or 
Canadian tax adjustments will have a signifi cant impact 
on our fi nancial position or results of operations.

We apply a more-likely-than-not threshold to the rec-
ognition and derecognition of uncertain tax positions. 
Accordingly  we  recognize  the  amount  of  tax  benefi t 
that has a greater than 50 percent likelihood of being 
ultimately realized upon settlement. Future changes in 
judgment related to the expected ultimate resolution of 
uncertain tax positions will aff ect earnings in the quar-
ter of such change. 

Th  e following table sets forth changes in our total 
gross  unrecognized  tax  benefit  liabilities,  excluding 
accrued interest, for fi scal 2011. Approximately $152 mil-
lion of this total represents the amount that, if recog-
nized, would aff ect our eff ective income tax rate in future 
periods. Th  is amount diff ers from the gross unrecog-
nized tax benefi ts presented in the table because certain 
of the liabilities below would impact deferred taxes if 
recognized or are the result of stock compensation items 
impacting  additional  paid-in  capital.  We  also  would 
record a decrease in U.S. federal income taxes upon rec-
ognition of the state tax benefi ts included therein.

In Millions 

Fiscal Year

 2011 

 2010

Noncancelable future lease commitments are: 

Balance, beginning of year 

$552.9  

$570.1 

In Millions 

Tax positions related to current year:

  Additions 

  25.0  

 19.7 

Tax positions related to prior years:

2012  

2013  

2014  

2015  

2016  

Aft er 2016 

Total noncancelable future 

 Operating  
Leases 

$  74.4  

Capital
 Leases

$ 2.2 

 52.5  

 36.4   

  26.1   

 22.6   

  49.4  

$ 261.4  

 1.8 

 0.9 

 0.5 

 0.3 

 0.2 

$ 5.9 

 $(0.4)

$ 5.5 

$226.2   

$552.9 

lease commitments 

Less: interest 

Present value of obligations under capital leases    

  Additions 

  Reductions 

   Settlements 

Lapses in statutes of limitations 

Balance, end of year 

 75.6  

  (131.2) 

 (287.9) 

  (8.2) 

 7.1

 (37.6)

 (1.9)

 (4.5)

As  of  May  29,  2011,  we  do  not  expect  to  pay  any 
unrecognized tax benefi t liabilities within the next 12 
months. We  are  not  able  to  reasonably  estimate  the 
timing of future cash fl ows beyond 12 months due to 
uncertainties in the timing of tax audit outcomes. Th  e 
remaining amount of our unrecognized tax liability was 
classifi ed in other liabilities.

We  report  accrued  interest  and  penalties  related 
to  unrecognized  tax  benefi t  liabilities  in  income  tax 
expense. For fi scal 2011, we recognized a net benefi t of 
$10.5 million associated with tax-related net interest 
and penalties, and had $53.4 million of accrued inter-
est and penalties as of May 29, 2011. For fi scal 2010, we 
recognized a net $16.2 million of tax-related interest and 
penalties, and had $174.8 million of accrued interest and 
penalties as of May 30, 2010.

NOTE 15. LEASES AND OTHER COMMITMENTS 

An  analysis  of  rent  expense  by  type  of  property  for 
operating leases follows: 

 Fiscal Year

In Millions 

 2011  

2010 

2009 

Warehouse space 

$  63.4  

$  55.7  

$  51.4 

Equipment 

Other 

   32.1  

    30.6  

   56.9  

    51.6  

   39.1 

   49.5 

Total rent expense 

$ 152.4  

$ 137.9  

$ 140.0 

Some operating leases require payment of property 
taxes, insurance, and maintenance costs in addition to 
the rent payments. Contingent and escalation rent in 
excess of minimum rent payments and sublease income 
netted in rent expense were insignifi cant.

Th  ese future lease commitments will be partially off set 
by estimated future sublease receipts of approximately 
$13 million. Depreciation on capital leases is recorded as 
depreciation expense in our results of operations.

As of May 29, 2011, we have issued guarantees and 
comfort letters of $591.2 million for the debt and other 
obligations of consolidated subsidiaries, and guarantees 
and comfort letters of $340.6 million for the debt and 
other obligations of non-consolidated affi  liates, mainly 
CPW. In addition, off -balance sheet arrangements are 
generally limited to the future payments under non-can-
celable operating leases, which totaled $261.4 million as 
of May 29, 2011.

We  are  involved  in  various  claims,  including  envi-
ronmental  matters,  arising  in  the  ordinary  course  of 
business. In the opinion of management, the range of 
reasonably possible losses on these matters, either indi-
vidually or in aggregate, will not have a material adverse 
eff ect on our fi nancial position or results of operations.

NOTE 16. BUSINESS SEGMENT AND GEOGRAPHIC 
INFORMATION 

We operate in the consumer foods industry. We have 
three operating segments by type of customer and geo-
graphic  region  as  follows:  U.S.  Retail,  68.3  percent  of 
our fi scal 2011 consolidated net sales; International, 19.3 
percent  of  our  fi scal  2011  consolidated  net  sales;  and 
Bakeries and Foodservice, 12.4 percent of our fi scal 2011 
consolidated net sales.

Our U.S. Retail segment refl ects business with a wide 
variety  of  grocery  stores,  mass  merchandisers,  mem-
bership  stores,  natural  food  chains,  and  drug,  dollar 
and discount chains operating throughout the United 
States. Our major product categories in this business 
segment  are  ready-to-eat  cereals,  refrigerated  yogurt, 

 Annual Report 2011     79

 
 
 
 
  
ready-to-serve soup, dry dinners, shelf stable and frozen 
vegetables, refrigerated and frozen dough products, des-
sert and baking mixes, frozen pizza and pizza snacks, 
grain, fruit and savory snacks, and a wide variety of 
organic products including soup, granola bars, and cereal.
In Canada, our major product categories are ready-
to-eat cereals, shelf stable and frozen vegetables, dry 
dinners, refrigerated and frozen dough products, des-
sert and baking mixes, frozen pizza snacks, and grain 
and  fruit  snacks.  In  markets  outside  North  America, 
our product categories include super-premium ice cream 
and frozen desserts, refrigerated yogurt, grain snacks, 
shelf stable and frozen vegetables, refrigerated and fro-
zen dough products, and dry dinners. Our International 
segment  also  includes  products  manufactured  in  the 
United States for export, mainly to Caribbean and Latin 
American markets, as well as products we manufacture 
for sale to our international joint ventures. Revenues 
from export activities are reported in the region or coun-
try where the end customer is located. 

In our Bakeries and Foodservice segment our major 
product categories are cereals, snacks, yogurt, unbaked 
and fully baked frozen dough products, baking mixes, 
and fl our. Many products we sell are branded to the 
consumer and nearly all are branded to our customers. 
We sell to distributors and operators in many customer 
channels  including  foodservice,  convenience  stores, 
vending, and supermarket bakeries.  Substantially all 
of this segment’s operations are located in the United 
States. 

Operating profi t for these segments excludes unal-
located  corporate  items,  restructuring,  impairment, 
and other exit costs, and divestiture gains and losses. 
Unallocated corporate items include corporate overhead 
expenses, variances to planned domestic employee ben-
efi ts and incentives, annual contributions to the General 
Mills Foundation, and other items that are not part of 
our measurement of segment operating performance. 
Th  ese include gains and losses arising from the revalu-
ation of certain grain inventories and gains and losses 
from mark-to-market valuation of certain commodity 
positions until passed back to our operating segments. 
Th  ese items aff ecting operating profi t are centrally man-
aged at the corporate level and are excluded from the 
measure  of  segment  profi tability  reviewed  by  execu-
tive management. Under our supply chain organization, 
our manufacturing, warehouse, and distribution activi-
ties are substantially integrated across our operations 
in order to maximize effi  ciency and productivity. As a 
result, fi xed assets and depreciation and amortization 

80     General Mills

expenses are neither maintained nor available by operat-
ing segment.

As  discussed  in  Note  1,  at  the  beginning  of  fi scal 
2011 we revised certain SG&A expense classifi cations 
between segment operating profi t and unallocated cor-
porate items and shift ed selling responsibility for a cus-
tomer from our Bakeries and Foodservice segment to the 
U.S. Retail segment. All prior period amounts have been 
restated to conform to the current period presentation.

Our operating segment results were as follows:

In Millions 

Net sales:
  U.S. Retail 

 Fiscal Year

 2011  

2010   

2009 

$10,163.9   $10,209.8   $ 9,973.6 

International 

  2,875.5  

 2,684.9    2,571.8 

  Bakeries and Foodservice 

 1,840.8  

 1,740.9    2,010.4 

Total 

Operating profi t:

  U.S. Retail 

International 

$14,880.2    $14,635.6   $14,555.8 

$  2,347.9    $  2,385.2  $ 2,206.6 

  291.4  

  192.1    

 239.2 

  Bakeries and Foodservice 

  306.3  

 263.2    

 178.4 

Total segment operating profi t 

 2,945.6  

 2,840.5     2,624.2 

Unallocated corporate items 

  184.1  

   203.0    

 342.5 

Divestitures (gain), net 

  (17.4) 

  —    

 (84.9)

Restructuring, impairment, 

  and other exit costs 

 4.4  

  31.4   

 41.6 

Operating profi t 

$  2,774.5    $  2,606.1   $ 2,325.0 

Th  e following table provides fi nancial information by 

geographic area: 

In Millions 

Net sales:

  United States 
  Non-United States 

 Fiscal Year

 2011  

2010   

2009 

$11,987.8   $11,934.4   $11,942.1 
 2,613.7 

  2,892.4  

 2,701.2  

Total 

$14,880.2   $14,635.6   $14,555.8 

In Millions  

Cash and cash equivalents:

  United States 

  Non-United States 

Total 

In Millions  

Land, buildings, and equipment:

  United States 

  Non-United States 

Total 

 May 29,  
2011 

May 30,
2010

$123.7  

$  66.1

495.9  

  607.1

$619.6  

 $ 673.2 

May 29,  
2011 

May 30,
2010

$2,752.1    $2,619.7 

 593.8  

 508.0 

$3,345.9   $3,127.7 

  
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
NOTE 17. SUPPLEMENTAL INFORMATION

Th  e components of certain Consolidated Balance Sheet 
accounts are as follows: 

In Millions  

Receivables: 

May 29,  
2011 

May 30,
2010

  From customers 

$1,178.6    $1,057.4 

  Less allowance for doubtful accounts    

 (16.3) 

 (15.8)

Total 

In Millions  

Inventories:

$1,162.3  

 1,041.6 

May 29,  
2011 

May 30,
2010

  Raw materials and packaging 

  Finished goods 

  Grain 

  Excess of FIFO or weighted-average 

   cost over LIFO cost (a) 

Total 

$  286.2   $  247.5 

 1,273.6  

 1,131.4 

 218.0  

 107.4

 (168.5) 

(142.3)

$1,609.3    $1,344.0 

(a)  Inventories of $1,034.1 million as of May 29, 2011, and $958.3 million as of

May 30, 2010, were valued at LIFO. 

In Millions  

Other assets:

  Pension assets 

Investments in and advances 

   to joint ventures 

  Life insurance 

  Derivative receivables 

  Miscellaneous 

Total 

In Millions  

Other current liabilities:

  Accrued payroll 

  Accrued interest 

  Accrued taxes 

  Derivative payable 

  Accrued customer advances 

  Grain contracts 

  Miscellaneous 

Total 

  Accrued trade and consumer promotions 

  463.0  

May 29,  
2011 

May 30,
2010

$128.6  

$  2.2 

 519.1  

 398.1 

87.2  

 13.3  

 114.3  

 88.2 

 130.1 

 144.8 

$862.5    $763.4 

May 29,  
2011 

May 30,
2010

$  303.3    $  331.4 

 114.0  

 80.4  

 34.8  

 36.4  

 28.7  

 136.5 

 555.2 

 440.2 

 18.1 

 25.5 

 12.7 

 260.9  

 242.6 

$1,321.5    $1,762.2 

May 29,  
2011 

May 30,
2010

$  22.2   $  180.2 

In Millions  

Prepaid expenses and other current assets: 

  Prepaid expenses 

  Accrued interest receivable, 

May 29,  
2011 

May 30,
2010

In Millions  

$161.0  

 $127.5 

   including interest rate swaps 

 29.0   

 64.9 

Other noncurrent liabilities:

Interest rate swaps 

  Accrued compensation and benefi ts, 

   including obligations for underfunded 

   other postretirement and 

   Derivative receivables, 

   primarily commodity-related 

  Other receivables 

  Grain contracts 

  Miscellaneous 

Total 

In Millions  

Land, buildings, and equipment:

  Land 

  Buildings 

  Buildings under capital lease 

  Equipment 

  Equipment under capital lease 

  Capitalized soft ware 

  Construction in progress 

 109.1    

 48.8 

 104.7  

 101.4 

 57.3  

 22.4  

 11.4 

 24.5 

$483.5  

 $378.5 

   postemployment benefi t plans 

 1,412.8  

 1,588.1 

  Accrued income taxes 

  Miscellaneous 

Total 

 233.3  

 276.3 

 64.9  

 74.1 

$1,733.2    $2,118.7 

Certain Consolidated Statements of Earnings amounts 

May 29,  
2011 

May 30,
2010

are as follows: 

 Fiscal Year

In Millions 

 2011  

2010   

2009 

Depreciation and amortization 

$472.6  

 $457.1   

$453.6 

Research and development expense  235.0  

 218.3  

 208.2 

Advertising and media expense 

(including production and 

  communication costs) 

 843.7  

 908.5  

 732.1 

$  61.2   $  58.0 

 1,777.7  

 1,653.8 

 25.0  

 19.6 

 4,719.7  

 4,405.6 

 18.9  

 367.7  

 521.9  

 25.0 

 318.7 

 469.0 

  Total land, buildings, and equipment    

 7,492.1  

 6,949.7 

Less accumulated depreciation 

Total 

 (4,146.2) 

 (3,822.0)

$3,345.9   $3,127.7 

 Annual Report 2011     81

 
 
 
 
  
  
   
 
 
 
 
 
 
 
  
  
 
  
 
 
 
 
 
 
 
 
  
 
  
  
  
  
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
 
Th  e components of interest, net are as follows: 

Certain  Consolidated  Statements  of  Cash  Flows 

 Fiscal Year

amounts are as follows: 

Expense (Income), in Millions 

 2011  

2010   

2009 

 Fiscal Year

Interest expense 

Capitalized interest 

Interest income 

Loss on debt repurchase 

$360.9  

 $374.5  

 $409.5 

In Millions 

 2011  

2010   

2009 

  (7.2) 

 (7.4) 

  —  

  (6.2)   

 (5.1)

Cash interest payments 

$333.1  

 $384.1  

$292.8 

  (6.8)   

 (21.6)

Cash paid for income taxes 

  699.3  

  672.5   

 395.3 

  40.1  

  — 

Interest, net 

$346.3  

 $401.6  

 $382.8 

In fi scal 2009, we acquired Humm Foods by issuing 
1.8 million shares of our common stock to its sharehold-
ers, with a value of $55.0 million, as consideration. Th  is 
acquisition is treated as a non-cash transaction in our 
Consolidated Statement of Cash Flows.

NOTE 18. QUARTERLY DATA (UNAUDITED)

Summarized quarterly data for fi scal 2011 and fi scal 2010 follows:

In Millions, Except Per Share Amounts 

 2011  

 2010  

 2011  

 2010  

  2011  

 2010  

2011  

2010 

 First Quarter 

 Fiscal Year 

Second Quarter 

 Fiscal Year 

 Th  ird Quarter 

 Fiscal Year 

 Fourth Quarter

Fiscal Year

Net sales 

Gross margin 

Net earnings attributable 
  to General Mills (a) 
EPS:

  Basic 

  Diluted 

$3,533.1   $3,482.4  

 $4,066.6  $4,034.7  

 $3,646.2  $3,589.3  

 $3,634.3   $3,529.2 

  1,524.3     1,440.8  

  1,634.0    1,728.3  

  1,430.8    1,359.8   

 1,364.4    1,271.3 

  472.1  

  420.6  

  613.9  

 565.5  

   392.1  

 332.5   

  320.2   

 211.9 

$  0.73  $  0.64  

$  0.96  $  0.86  

$  0.61  $  0.50  

$  0.50  $  0.32 

$  0.70  $  0.62  

$  0.92  $  0.83  

$  0.59  $  0.48  

$  0.48  $  0.31 

Dividends per share 

$  0.28  $  0.24  

$  0.28  $  0.23  

$  0.28  $  0.25  

$  0.28  $  0.24 

Market price of common stock:

  High 

  Low 

$  38.93  $  30.20  

$  37.54  $  34.56  

$  37.20  $  36.18  

$  39.95  $  36.96 

$  33.57  $  25.59  

$  34.99  $  28.99  

$  34.60  $  34.00   

$  35.99  $  34.74 

(a)  Net earnings in the fourth quarter of fi scal 2010 included interest expense of $40.1 million related to the repurchase of certain notes and a non-cash income 

tax charge of $35.0 million resulting from a change in deferred tax assets.

82     General Mills

   
 
  
  
 
Glossary

AOCI. Accumulated other comprehensive income (loss). 

Average  total  capital.  Used  for  calculating  return 
on average total capital. Notes payable, long-term debt 
including current portion, noncontrolling interests, and 
stockholders’ equity, excluding AOCI and certain aft er-
tax  earnings  adjustments.  The  average  is  calculated 
using the average of the beginning of fi scal year and end 
of fi scal year Consolidated Balance Sheet amounts for 
these line items.

Core working capital. Accounts receivable plus inven-
tories less accounts payable, all as of the last day of our 
fi scal year.

Depreciation  associated  with  restructured  assets. 
Th  e increase in depreciation expense caused by updat-
ing the salvage value and shortening the useful life of 
depreciable fi xed assets to coincide with the end of pro-
duction under an approved restructuring plan, but only 
if impairment is not present.

Derivatives.  Financial  instruments  such  as  futures, 
swaps, options, and forward contracts that we use to man-
age our risk arising from changes in commodity prices, 
interest rates, foreign exchange rates, and stock prices.

Fixed  charge  coverage  ratio.  The  sum  of  earnings 
before income taxes and fi xed charges (before tax), divided 
by the sum of the fi xed charges (before tax) and interest.

Interest bearing instruments. Notes payable, long-
term  debt,  including  current  portion,  cash  and  cash 
equivalents, and certain interest bearing investments 
classifi ed  within  prepaid  expenses  and  other  current 
assets and other assets.

LIBOR. London Interbank Off ered Rate. 

Mark-to-market. Th  e act of determining a value for 
fi nancial instruments, commodity contracts, and related 
assets or liabilities based on the current market price for 
that item.

Net mark-to-market valuation of certain commod-
ity positions. Realized and unrealized gains and losses 
on derivative contracts that will be allocated to segment 
operating  profi t  when  the  exposure  we  are  hedging 
aff ects earnings.

Net price realization. Th  e impact of list and promoted 
price changes, net of trade and other price promotion 
costs.

Noncontrolling  interests.  Interests  of  subsidiaries 

held by third parties. 

Notional principal amount. Th  e principal amount on 
which fi xed-rate or fl oating-rate interest payments are 
calculated.

OCI. Other comprehensive income (loss). 

Generally Accepted Accounting Principles (GAAP). 
Guidelines,  procedures,  and  practices  that  we  are 
required to use in recording and reporting accounting 
information in our fi nancial statements.

Operating cash fl ow to debt ratio. Net cash provided 
by operating activities, divided by the sum of notes pay-
able and long-term debt, including current portion. 

Goodwill. Th  e diff erence between the purchase price 
of acquired companies and the related fair values of net 
assets acquired.

Reporting unit. An operating segment or a business 

one level below an operating segment.

Hedge accounting. Accounting for qualifying hedges 
that allows changes in a hedging instrument’s fair value 
to off set corresponding changes in the hedged item in 
the same reporting period. Hedge accounting is permit-
ted for certain hedging instruments and hedged items 
only if the hedging relationship is highly eff ective, and 
only prospectively from the date a hedging relationship 
is formally documented.

Return on average total capital. Net earnings attrib-
utable to General Mills, excluding aft er-tax net interest, 
and adjusted for certain items aff ecting year-over-year 
comparability, divided by average total capital.

Segment operating profi t margin. Segment operating 

profi t divided by net sales for the segment.

 Annual Report 2011     83

Supply chain input costs. Costs incurred to produce 
and deliver product, including ingredient and conversion 
costs, inventory management, logistics, warehousing, 
and others.

Total debt. Notes payable and long-term debt, includ-

ing current portion. 

Transaction  gains  and  losses.  The  impact  on  our 
Consolidated Financial Statements of foreign exchange 
rate changes arising from specifi c transactions.

Translation adjustments. Th  e impact of the conver-
sion of our foreign affi  liates’ fi nancial statements to U.S. 
dollars for the purpose of consolidating our fi nancial 
statements.

Variable  interest  entities  (VIEs).  A  legal  structure 
that is used for business purposes that either (1) does 
not have equity investors that have voting rights and 
share  in  all  the  entity’s  profi ts  and  losses  or  (2)  has 
equity investors that do not provide suffi  cient fi nancial 
resources to support the entity’s activities.

Working capital. Current assets and current liabili-

ties, all as of the last day of our fi scal year.

84     General Mills

Non-GAAP Measures

Th  is report includes measures of fi nancial performance 
that are not defi ned by generally accepted accounting 
principles (GAAP). For each of these non-GAAP fi nan-
cial measures, we are providing below a reconciliation of 
the diff erences between the non-GAAP measure and the 
most directly comparable GAAP measure. Th  ese non-
GAAP measures are used in reporting to our executive 

management and/or as a component of the board of 
director’s measurement of our performance for incentive 
compensation  purposes.  Management  and  the  board 
of directors believe that these measures provide useful 
information  to  investors. Th  ese  non-GAAP  measures 
should be viewed in addition to, and not in lieu of, the 
comparable GAAP measure.

TOTAL SEGMENT OPERATING PROFIT

In Millions 

Net sales:

U.S. Retail 

International 

Bakeries and Foodservice 

Total 

Operating profi t:

U.S. Retail 

International 

Bakeries and Foodservice 

Total segment operating profi t 

 2011  

 2010  

 2009  

 2008  

 2007 

Fiscal Year

$ 10,163.9 

$ 10,209.8 

$  9,973.6 

$  9,028.2 

$  8,407.7

  2,875.5 

  2,684.9 

  2,571.8 

  2,535.5 

  2,104.5

  1,840.8 

  1,740.9 

  2,010.4 

  1,984.3 

  1,791.8

$ 14,880.2 

$ 14,635.6 

$ 14,555.8 

$ 13,458.0 

$ 12,303.9

$  2,347.9 

$  2,385.2 

$  2,206.6 

$  1,976.7 

$  1,921.3

291.4 

306.3 

192.1 

263.2 

239.2 

178.4 

247.5 

170.2 

200.6

151.1

  2,945.6 

  2,840.5 

  2,624.2 

  2,394.4 

  2,273.0

Memo: Segment operating profi t as a % of net sales 

19.8% 

19.4%   

18.0%   

17.7 %   

18.5%

Unallocated corporate items 

Divestitures (gain), net 

Restructuring, impairment and other exit costs 

184.1 

(17.4) 

4.4 

203.0 

— 

31.4 

342.5 

(84.9) 

41.6 

144.2 

— 

21.0 

174.8

—

39.3

Operating Profi t 

$  2,774.5 

$  2,606.1 

$  2,325.0 

$  2,229.2 

$  2,058.9 

ADJUSTED DILUTED EPS, EXCLUDING CERTAIN ITEMS AFFECTING COMPARABILITY

Per Share Data 

 2011  

 2010  

 2009  

 2008  

 2007 

Fiscal Year

Diluted earnings per share, as reported 
  Mark-to-market eff ects (a) 
  Divestitures gain, net (b) 
  Gain from insurance settlement (c) 
  Uncertain tax items (d) 
  Tax charge - health care reform (e) 
Diluted earnings per share, excluding 

  certain items aff ecting comparability 

$2.70  

  (0.09) 

  —  

 —  

  (0.13) 

 $2.24  

 0.01  

  —  

  —  

  —  

  —  

  0.05  

 $1.90  

  0.11  

  (0.06) 

  (0.04) 

  0.08   

  —  

 $1.85  

 (0.05) 

   —  

 —  

 (0.04) 

  —  

 $1.59

  — 

  — 

 — 

 —  

 — 

$2.48  

 $2.30  

 $1.99  

$1.76  

$1.59  

(a)  Net (gain) loss from mark-to-market valuation of certain commodity positions and grain inventories.
(b) Net gain on divestitures of certain product lines.
(c)  Gain on settlement with insurance carrier covering the loss of a manufacturing facility in Argentina.
(d) Eff ects of court decisions and audit settlements on uncertain tax matters.
(e)  Enactment date charges related to the Patient Protection and Aff ordable Care Act, as amended by the Health Care and Education Reconciliation Act of 2010, 

aff ecting deferred taxes associated with Medicare Part D subsidies.

 Annual Report 2011     85

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
RETURN ON AVERAGE TOTAL CAPITAL

In Millions 

 2011  

2010  

2009  

 2008  

 2007  

 2006 

Fiscal Year

Net earnings attributable to General Mills 

$  1,798.3   $  1,530.5   $  1,304.4   $  1,294.7  $  1,143.9  

Interest, net, aft er-tax 

 243.5  

261.1  

 240.8  

263.8  

242.9  

Earnings before interest, aft er-tax 

   2,041.8  

   1,791.6  

   1,545.2  

   1,558.5  

   1,386.8  

  Mark-to-market eff ects 

  Divestitures gain, net 

  Gain from insurance settlement 

  Uncertain tax items 

  Tax charge - heath care reform 

Earnings before interest, aft er-tax for 

  return on capital calculation 

Current portion of long-term debt 

Notes payable 

Long-term debt 

  Total debt 

Noncontrolling interests 

Stockholders’ equity 

Total capital 

  Accumulated other comprehensive 

(income) loss 

  Aft er-tax earnings adjustments (a) 
Adjusted total capital 

Adjusted average total capital 

Return on average total capital 

 (60.0) 

 4.5  

  —  

  —  

 (88.9) 

  —  

  —  

—  

  —  

 74.9  

 (38.0) 

   (26.9) 

  52.6  

  35.0  

  —  

(35.9) 

—  

  —  

 (30.7) 

  —  

 —  

 —

—

  — 

 —  

$  1,892.9   $  1,831.1   $  1,607.8   $  1,491.9   $  1,386.8 

$  1,031.3   $ 

107.3   $ 

508.5   $ 

442.0   $  1,734.0   $  2,131.5 

 311.3  

   1,050.1  

    812.2  

   2,208.8  

   1,254.4  

    1,503.2 

   5,542.5  

   5,268.5  

   5,754.8  

   4,348.7  

   3,217.7  

    2,414.7 

   6,885.1  

    6,425.9  

    7,075.5  

   6,999.5  

   6,206.1  

    6,049.4 

  246.7 

  245.1  

  244.2  

  246.6  

    1,139.2  

  1,136.2 

   6,365.5 

    5,402.9  

    5,172.3  

   6,212.2 

    5,318.7  

   5,772.3 

  13,497.3  

   12,073.9  

   12,492.0  

   13,458.3  

  12,664.0      12,957.9 

   1,010.8  

   1,486.9  

    (310.5) 

 (161.6) 

 877.8  

 (201.1) 

 (173.1) 

(263.7) 

 120.1  

(197.1) 

 (125.4)

(197.1)

$ 14,197.6   $ 13,399.2   $ 13,168.7   $ 13,021.5   $ 12,587.0   $ 12,635.4 

$ 13,798.4   $ 13,283.9   $ 13,095.1   $ 12,804.3   $ 12,611.2  

13.7%   

13.8%   

12.3%   

11.7%   

11.0%   

(a) Sum of current year and previous year aft er-tax adjustments.

I N T E R N AT I O N A L   S E GM E N T   A N D   R E G I O N   S A L E S 
GROW TH  RATES  EXCLUDING  IMPACT  OF  FOREIGN 
EXCHANGE

Th  e reconciliation of International segment and region 
sales growth rates as reported to growth rates exclud-
ing the impact of foreign currency exchange below dem-
onstrates the eff ect of foreign currency exchange rate 
fl uctuations from year to year. To present this infor-
mation, current-period results for entities reporting in 

Europe 

Canada 

Asia/Pacifi c 

Latin America 

Total International segment 

86     General Mills

currencies other than U.S. dollars are converted into U.S. 
dollars at the average exchange rates in eff ect during 
the corresponding period of the prior fi scal year, rather 
than the actual average exchange rates in eff ect during 
the current fi scal year. Th  erefore, the foreign currency 
impact is equal to current-year results in local curren-
cies multiplied by the change in the average foreign cur-
rency exchange rates between the current fi scal period 
and the corresponding period of the prior fi scal year. 

Fiscal Year 2011

Percentage Change 

in Net Sales  

Impact of Foreign 

Percentage Change

in Net Sales

on Constant

as Reported 

Currency Exchange 

Currency Basis

5% 

8 

14 

(5) 

7% 

(2)% 

5 

5 

(16) 

Flat 

7%

3

9

11

7%

 
 
  
 
 
  
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
  
  
  
  
  
  
  
   
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
WORLDWIDE NET SALES INCLUDING 
PROPORTIONATE SHARE OF ONGOING 
JOINT VENTURES

Th  e 8th Continent business was sold in fi scal 2008. To 
view the performance of our joint ventures on an ongo-
ing basis, we have provided certain information exclud-
ing 8th Continent. Th  e reconciliation of this non-GAAP 
measure is shown in the following table: 

In Millions 

Consolidated net sales 

Proportionate share of ongoing joint venture net sales 

Fiscal Year

2011 

2010 

2009 

2008 

2007

$14,880  $14,636  $14,556  $13,548  $12,304

1,222 

1,180 

1,133 

1,091 

985

Worldwide net sales, including proportionate share of ongoing joint ventures  

$16,102  $15,816  $15,689  $14,639  $13,289

PRO FORMA NET SALES FOR 
CERTAIN GLOBAL BUSINESSES

Th  e components of the pro forma net sales for our fi ve 
global  businesses  and  the  basis  for  calculating  each 
component are described below.

Ready-to-eat Cereal
Fiscal 2011 U.S. net sales plus fi scal 2011 international 
net sales in local currency, translated to U.S. dollars 
(USD) utilizing an estimated fi scal 2011 foreign exchange 
rate set at the beginning of the fi scal year, and used 
for management reporting and planning purposes.  Also 
includes  our  proportionate  share  of  Cereal  Partners 
Worldwide net sales, which represents fi scal 2011 net 
sales in local currency, translated to USD at monthly 
average actual rates.  

Super-premium Ice Cream
Fiscal  2011  international  net  sales  in  local  currency, 
translated to USD utilizing an estimated fi scal 2011 for-
eign exchange rate set at the beginning of the fi scal 
year, and used for management reporting and planning 

purposes.  For multi-year comparisons, all international 
net  sales  are  converted  from  local  currency  to  USD 
using the estimated fi scal 2011 foreign exchange rate.  
Also includes our proportionate share of Häagen-Dazs 
Japan net sales, which represents fi scal 2011 net sales 
in local currency, translated to USD at monthly average 
actual rates.

Convenient Meals and Wholesome Snack Bars
Fiscal 2011 U.S. net sales plus fi scal 2011 international 
net sales in local currency, translated to USD utilizing 
an estimated fi scal 2011 foreign exchange rate set at the 
beginning of the fi scal year, and used for management 
reporting and planning purposes.  For multi-year com-
parisons, all international net sales are converted from 
local currency to USD using the estimated fi scal 2011 
foreign exchange rate.

Refrigerated Yogurt
Fiscal 2011 U.S. net sales plus $1.2 billion of estimated 
pro forma fi scal 2012 net sales from the international 
Yoplait yogurt business we acquired in July 2011.

 Annual Report 2011     87

 
Total Return to Stockholders

Th  ese line graphs compare the cumulative total return 
for holders of our common stock with the cumulative 
total return of the Standard & Poor’s 500 Stock Index 
and Standard & Poor’s 500 Packaged Foods Index for 
the last fi ve-year and ten-year fi scal periods. Th  e graphs 
assume the investment of $100 in each of General Mills’ 
common stock and the specifi ed indexes at the begin-
ning of the applicable period, and assume the reinvest-
ment of all dividends.

On  July  8,  2011,  there  were  approximately  33,400 

record holders of our common stock. 

Total Return to Stockholders
5 Years

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200

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May 06

May 07

May 08

May 09

May 10

May 11

Total Return to Stockholders
10 Years

260

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220

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180

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40

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0

May 01 May 02 May 03 May 04 May 05 May 06 May 07 May 08 May 09 May 10 May 11

General Mills (GIS)

S&P 500

S&P Packaged Foods

88     General Mills

 
 
 
 
WE HAVE A
PORTFOLIO BUILT FOR
GLOBAL GROWTH.

From ready-to-eat cereal to convenient meals to wholesome snacks, we 
compete in growing food categories that are on-trend with consumer 
tastes around the world. Our brands hold leading market positions in more 
than 100 markets worldwide, with great opportunities for expansion. 

General Mills at a Glance

U.S. Retail
Net sales by division

International
Net sales by region

Bakeries and Foodservice
Net sales by customer type

8% 2%

13%

23%

13%

12%

31%

Joint Ventures
Net sales by joint venture
(not consolidated, 
proportionate share)

15%

15%%

18%

27%

21%

30%

29%

58%

%
%

$10.2 Billion
 23% Big G Cereals
 21% Meals
 18% Pillsbury USA
 15% Yoplait
 13% Snacks
  8% Baking Products
  2% Small Planet Foods/Other

%

%

$2.9 Billion
 31% Europe
 29% Asia/Pacific
27% Canada
13% Latin America

%

$1.8 Billion
 58% Bakeries & National
 Restaurant Accounts
30% Foodservice Distributors
12% Convenience Stores

85%

$1.2 Billion
85% Cereal Partners

 Worldwide (CPW)

15% Häagen-Dazs Japan

Shareholder Information

World Headquarters
Number One General Mills Boulevard
Minneapolis, MN 55426-1347
Phone: (763) 764-7600

Website
GeneralMills.com

Markets
New York Stock Exchange
Trading Symbol: GIS

Independent Auditor
KPMG LLP
4200 Wells Fargo Center
90 South Seventh Street
Minneapolis, MN 55402-3900
Phone: (612) 305-5000

Investor Inquiries
General Shareholder Information:
Investor Relations Department
(800) 245-5703 or (763) 764-3202

Analysts/Investors:
Kristen S. Wenker
Vice President, Investor Relations
(763) 764-2607

Holiday Gift  Boxes

General Mills Gift  Boxes are a part of 
many shareholders’ December holiday 
traditions. To request an order form, call 
us toll free at (888) 469-7809 or write, 
including your name, street address, 
city, state, zip code and phone number 
(including area code) to:

2011 General Mills Holiday Gift  Box
Department 7803
P.O. Box 5011
Stacy, MN 55078-5011

Or you can place an order online at:
GMIHolidayGift Box.com

Please contact us aft er Oct. 1, 2011.

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Transfer Agent and Registrar
Our transfer agent can assist you with 
a variety of services, including change 
of address or questions about dividend 
checks.

Wells Fargo Bank, N.A.
161 North Concord Exchange
P.O. Box 64854
St. Paul, MN 55164-0854
Phone: (800) 670-4763 or (651) 450-4084
WellsFargo.com/shareownerservices

Electronic Access to Proxy Statement,
Annual Report and Form 10-K
Shareholders who have access to the 
Internet are encouraged to enroll in the 
electronic delivery program. Please see 
the Investors section of our website, 
GeneralMills.com, or go directly to the 
website, ICSDelivery.com/GIS and follow 
the instructions to enroll. If your General 
Mills shares are not registered in your 
name, contact your bank or broker to 
enroll in this program.

Notice of Annual Meeting
Th  e annual meeting of shareholders will 
be held at 11 a.m., Central Daylight Time, 
Sept. 26, 2011, at the Children’s Th  eatre 
Company, 2400 Th  ird Avenue South, 
Minneapolis, MN 55404-3597.

A ticket or proof of share ownership will 
be required for admission. Please refer 
to our Proxy Statement for information 
concerning admission to the meeting.

General Mills Direct Stock Purchase Plan
Th  is plan provides a convenient and 
economical way to invest in General Mills 
stock. You can increase your ownership 
over time through purchases of common 
stock and reinvestment of cash dividends, 
without paying brokerage commissions 
and other fees on your purchases and 
reinvestments. For more information 
and a copy of a plan prospectus, go to 
the Investors section of our website at 
GeneralMills.com. 

Visit us on the Web
We have a variety of websites that appeal to consumers around the world. Below is 
a selection of our most popular sites. For a more complete list, see the “Our websites” 
page on GeneralMills.com.

U.S. Sites
Cheerios.com

Pillsbury.com

Yoplait.com

Larabar.com

BettyCrocker.com
Get recipes, cooking tips and view 
instructional videos 

BoxTops4Education.com
Sign up to support your school

EatBetterAmerica.com
Simple ways to eat healthy, including 
healthier versions of your favorite recipes

QueRicaVida.com
Recipes and nutritional information for 
Hispanic consumers

Tablespoon.com
Download coupons, recipes and more for 
a variety of our brands

International Sites
HaagenDazs.com.cn (China)

HaagenDazs.fr (France)

NatureValley.co.uk (United Kingdom)

OldElPaso.com.au (Australia)

LifeMadeDelicious.ca (Canada)
Get recipes, promotions and entertaining 
ideas for many of our brands

Th  is Report is Printed on Recycled Paper

10%

©2011 General Mills

 
 
 
 
 
 
 
 
 
General Mills

A Portfolio for Global Growth
Annual Report 2011

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Number One General Mills Boulevard 
Minneapolis, MN 55426-1347
GeneralMills.com

What started 70 years ago as a brand new cereal 
has become a mainstay on millions of breakfast 
tables. Today, one of every eight boxes of cereal 
sold in the U.S. is a Cheerios variety.