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General Mills

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FY2012 Annual Report · General Mills
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General 
Mills

Annual Report 2012
Generating 
Balanced Growth

Generating Balanced Growth
Our brands compete in large and growing food categories  
that are on-trend with consumer tastes around the world. 
We’re investing in our established brands while also developing 
new products. And we’re building our business in developed 
markets while increasing our presence in emerging markets 
worldwide. Our goal is to generate balanced, long-term growth.

General Mills at a Glance

U.S. Retail
Net Sales by Division

$10.5 Billion
 23%  Big G Cereals
 20%  Meals
 18%  Pillsbury USA
 15%  Snacks
 14%  Yoplait USA
  8%  Baking Products
  2%  Small Planet Foods

2%

8%

23%

20%

10%

43%

International
Net Sales by Region

$4.2 Billion
 43%  Europe
 24%  Asia/Pacific
 23%  Canada
 10%  Latin America

18%

23%

14%

15%

Bakeries and Foodservice
Net Sales by 
Customer Type

12%

30%

$2.0 Billion
58%   Bakeries & National 
  Restaurant Accounts
 30%  Foodservice Distributors
 12%  Convenience Stores 

Joint Ventures
Net Sales by Joint Venture 
(not consolidated, 
proportionate share)

58%

$1.3 Billion
 84%  Cereal Partners 

  Worldwide (CPW)
 16%  Häagen-Dazs Japan (HDJ)

24%

16%

84%

 
 
Our Fiscal 2012 Financial Highlights

In millions, except per share and 
return on capital data 

Net Sales 

Segment Operating Profita 

Net Earnings Attributable to General Mills 

Diluted Earnings per Share (EPS) 

Adjusted Diluted EPS, Excluding Certain Items
Affecting Comparability b 

52 weeks 
ended  
May 27, 2012 

52 weeks 
ended
May 29, 2011 

$ 16,658 

$ 14,880 

3,012 

1,567 

2.35 

2,946 

1,798 

2.70 

2.56 

2.48 

Change

+ 12%

+  2

– 13

– 13

+   3

Return on Average Total Capital a 

12.7% 

  13.8%  –110 basis pts.

Average Diluted Shares Outstanding 

  667 

665 

Dividends per Share 

$  1.22 

$  1.12  

+  0

+   9

Net Sales
Dollars in millions

Segment Operating Profita
Dollars in millions

12

11

10

09

08

16,658

14,880

14,636

14,556

13,548

12

11

10

09

08

3,012

2,946

2,840

2,624

2,394

Adjusted Diluted Earnings per Shareb
Dollars

Return on Average Total Capitala
Percent

12

11

10

09

08

2.56

2.48

2.30

1.99

1.76

12

11

10

09

08

a  See page 85 for discussion of non-GAAP measures.
b Results exclude certain items affecting comparability. See page 85 for discussion of non-GAAP measures.

12.7

13.8

13.8

12.3

11.8

1

 
 
 
 
 
 
 
To our Shareholders

Ken Powell
Chairman and  
Chief Executive Officer

I appreciate this opportunity to give you an update on 
General Mills’ recent business performance and our plans 
for continuing growth in the years ahead.

Fiscal 2012 was characterized by the highest input-
cost inflation that we’ve experienced in more than 
three decades. Our supply chain costs — primarily 
food ingredients and energy — rose more than 
10 percent during the year ended May 27, 2012. 
This sharp inflation, roughly double the average 
annual inflation rate we use for long-term planning 
assumptions, restrained our earnings growth for the 
year. In addition, slow economic recovery kept many 
consumer budgets under pressure. In this environ-
ment, we took strategic actions that increased our 
worldwide sales base and strengthened our portfolio. 
In particular, we increased advertising and media 
investment on our base business, we sustained a high 
level of new product activity worldwide, and we made 
several acquisitions that expand our participation in 
fast-growing food categories and emerging markets 
around the globe. We also took restructuring actions 
designed to improve our organizational effectiveness 
and alignment on key growth strategies.

General Mills’ net sales grew 12 percent in fiscal 
2012 to reach $16.7 billion. The international Yoplait 
yogurt business that we acquired in July 2011 
contributed 7 points of net sales growth, and sales 
for our base business grew 5 percent. Segment oper-
ating profit increased 2 percent to exceed $3 billion 
for the first time in company history. Profits grew 
at a slower rate than sales primarily due to the 

2

higher input costs, the change in our business mix 
to include the Yoplait acquisition, and an 8 percent 
increase in worldwide advertising and media invest-
ment supporting our brands.

Diluted earnings per share (EPS) of $2.35 were below 
prior-year results primarily due to changes in mark-
to-market valuation of certain commodity positions in 
both years, as well as restructuring charges recorded 
in the fourth quarter of fiscal 2012. Adjusted diluted 
EPS, which excludes restructuring expense, mark-
to-market effects, and certain other items affecting 
comparability of results, totaled $2.56 in 2012 
compared to $2.48 a year ago.

Net Sales Performance

Operating Segment/Division 

 2012 Net Sales % Change

International Segment* 

Bakeries and Foodservice Segment 

U.S. Retail Segment 

Small Planet Foods 

Snacks 

Big G Cereals 

Pillsbury USA 

Baking Products 

Meals 

Yoplait USA 

+ 45

+  8

+  3

+ 19

+ 15

+  4

+  3

+  3

Flat

–  5

 * Does not include the impact of foreign currency translation. See page 85 of our 
2012 Annual Report for a reconciliation to reported results.

General MillsDividends per Share
Dollars

Returns to Shareholders
Percent growth, stock price change plus reinvested dividends

1.32

Fiscal 2012

1.22

1.12

3

0.96

1

13

12

11

10

09

08

0.86

0.78

New Annualized Rate

GIS
S&P 500 Index
S&P Packaged Foods Index

Last 4 Fiscal Years 
(compound annual return) 

1

9

10

10

Results for our U.S. Retail segment reflected the 
challenging packaged foods industry environment. 
Branded and private label food manufacturers 
increased prices last year across many grocery cate-
gories to partially offset higher input costs, and food 
industry volumes were weaker as a result. Our 2012 
U.S. Retail net sales grew 3 percent to $10.5 billion, 
but volume as measured in pounds declined 
6 percent. Segment operating profit of $2.3 billion 
was 2 percent below year-ago levels, reflecting  
higher input costs, lower volume, and a 5 percent 
increase in advertising and media expense.

New products generated 5 percent of U.S. Retail 
segment sales in 2012, with particularly strong 
contributions from Fiber One 90-calorie brownie 
snack bars, Peanut Butter Multi Grain Cheerios 
cereal, and Yoplait yogurt and granola parfaits. Each 
of our U.S. Retail divisions generated net sales that 
matched or exceeded year-ago levels, with the excep-
tion of Yoplait USA, where lower volumes on certain 
established product lines offset strong growth by 
Yoplait Go-GURT and Yoplait Greek yogurt varieties. 
We increased our share of retail dollar sales in several 
key product categories. In particular, our U.S. cereal 
market share grew for the fifth consecutive year, and 
exceeds 31 percent of category sales. Our share of the 
$3.2 billion grain snacks category increased by nearly 
5 percentage points to 36 percent.

Our Bakeries and Foodservice segment competes 
primarily in U.S. channels for food eaten away 
from home. While foodservice industry trends 

were generally weak in 2012, reflecting the broader 
economic climate, our Bakeries and Foodservice net 
sales grew 8 percent to $2.0 billion. This included 
growth in sales to foodservice distributors and 
operators, to convenience stores, and to bakery and 
national restaurant accounts. As anticipated, segment 
operating profit of $287 million was below unusually 
strong year-ago levels.

Sales and profit results for our International segment 
included 10 months of contribution from the  
acquired Yoplait international business. Net sales 
grew 46 percent in 2012 to reach $4.2 billion. Foreign 
currency translation contributed 1 point of sales 
growth. Excluding currency effects, sales essentially 
doubled in Europe and rose 28 percent in Canada, 
reflecting the acquisition. Net sales grew 17 percent 
in the Asia/Pacific region and 14 percent in Latin 
America. International segment operating profit 
grew 47 percent to reach $430 million. Excluding 
the Yoplait acquisition, our International segment net 
sales and profit still grew at double-digit rates.

Our Cereal Partners Worldwide (CPW) and Häagen-
Dazs Japan (HDJ) joint ventures generated a combined 
$88 million in after-tax earnings in 2012. This was 
below 2011 levels primarily due to higher effective tax 
rates and a particularly difficult operating environ-
ment for HDJ following the March 2011 earthquakes 
and tsunami. Our 50 percent share of combined 
CPW and HDJ net sales, which is not consolidated 
in General Mills results, rose 5 percent to nearly 
$1.3 billion.

3

Annual Report 2012Input Cost Inflation
Percent

Gross Margin
Percent of net sales

–3

10

12

11

09

08

10

4

9

7

12

11

10

09

08

36.3

40.0

39.6

35.6

35.5

Our input costs rose more than  
10 percent in fiscal 2012, the highest  
increase we’ve seen in years. We  
were able to offset some, but not all, 
of that cost increase through Holistic 
Margin Management (HMM), our 
companywide productivity initiative.

Our financial results in fiscal 2012 build on a track 
record of consistent growth in recent years. Since 
2007, General Mills’ net sales and segment operating 
profit have both grown at a 6 percent compound 
annual rate. And our adjusted diluted EPS (this 
measure excludes certain items affecting compa-
rability of results) has increased at a 10 percent 
compound rate. These results meet or exceed our 
targets for long-term growth, shown below.

General Mills Long-term Growth Model

Growth Factor 

Net Sales 

Segment Operating Profit 

Compound Annual Growth Target

Low single-digit

Mid single-digit

Adjusted Diluted Earnings per Share 

High single-digit

Dividend Yield 

Total Return to Shareholders 

2 to 3 percent

Double-digit

In fiscal 2012, total return to General Mills share-
holders through stock price performance and 
dividends was 3 percent. This was below the return 
generated by our peer group of packaged food compa-
nies, and below our long-term target for shareholder 
returns, but it was above the return generated by 
the broader market in 2012. As shown in the chart 
on the previous page, over the past four fiscal years, 
General Mills has delivered a double-digit compound 
annual return to shareholders — superior performance 
over a challenging period for the capital markets.

Returns to General Mills shareholders in fiscal 2013 
will include the 8 percent dividend increase we 

4

announced in June 2012, to a new annualized rate 
of $1.32 per share. General Mills and its predecessor 
firm have now paid dividends without interruption or 
reduction for 113 years. We see dividend growth over 
time as an important component of our value creation 
for shareholders.

Looking Ahead, our Goal is to Continue Generating 
Balanced Growth

As we begin our 2013 fiscal year, our goal is to 
generate continued growth, balanced across several 
key dimensions.

•  We want to generate growth in our core, devel-

oped markets — while we expand our business in 
emerging markets worldwide.

•  We target sales and earnings growth from estab-

lished brands — and we launch new items that we 
believe can become consumer favorites over time.

•  We build plans to drive growth in traditional 
grocery stores — and in the many other retail 
formats selling food today.

•  Our marketing plans include strong investment in 
traditional media — but we’re also investing in new 
digital and social media applications.

•  And we build plans designed to generate growth in 

the current year — and over the long term.

In recent years, we’ve worked to shift General 
Mills’ business mix beyond the U.S. to participate 

General MillsA Selection of our New Products Launched in 2012

in faster-growing markets worldwide. We’ve made 
good progress and in 2012, a full 25 percent of our 
sales came from outside the U.S. This doesn’t include 
the growing sales of our international joint ventures 
(which are not consolidated), or the fiscal 2013 Yoki 
Alimentos S.A. acquisition in Brazil. Including joint 
venture sales, international operations generate 
roughly 30 percent of the total. We expect our inter-
national businesses to lead the company’s growth in 
the years ahead.

We plan to generate ongoing sales and profit increases  
by keeping our key established brands vital and 
growing. We’ll also introduce brand extensions  
and new items that we believe can become sustaining 
consumer favorites. You can see several of our recent 
introductions pictured above, and you’ll find others 
throughout our annual report. Targeted acquisi-
tions are part of our growth plan, too. I’ve already 
mentioned the Yoplait international business, and 
Yoki in Brazil. We also have added the Food Should 
Taste Good line of wholesome salty snacks to our 
U.S. portfolio, and the Parampara Foods meal starters 
business in India.

In total, we expect to generate good growth in sales 
and operating profit in 2013. Cost savings from 
Holistic Margin Management (HMM) initiatives are 
expected to offset the 2 to 3 percent inflation we’ve 
forecast for this year. Our plan also includes invest-
ments to fuel longer-term growth. These include 
strong investment in marketing and merchandising 
for our U.S. yogurt business, where we have  

lagged the rapid growth of the new Greek segment 
of the market. We’ll also make investments behind 
the Yoplait business in Canada that we will run 
beginning this fall. And we are investing in develop-
ment activities to accelerate our growth in emerging 
markets, particularly China. We believe this balanced 
approach — targeting growth in the current year, and 
over the longer term — serves our company and our 
shareholders well.

A Note of Thanks

Our company’s growth and success is the product of 
34,500 talented employees around the world. I’ll close 
this letter by thanking General Mills people across 
our organization for all that you do, every day, to 
build our company. I’d particularly like to acknowl-
edge John Machuzick, Senior Vice President and 
President of our Bakeries and Foodservice business, 
who retired this summer following a distinguished 
34-year career with General Mills.

I’d also like to thank you for your investment in 
General Mills. We appreciate your confidence in our 
business and its prospects, and we look forward to 
reporting on our continuing growth.

Kendall J. Powell 
Chairman and Chief Executive Officer 
August 2, 2012

5

Annual Report 2012Refrigerated Yogurt 
As of July 2011, we market Yoplait yogurt 
globally in partnership with Sodiaal, a 
dairy cooperative in France. Our other 
yogurt brands include Liberté in North 
America and Mountain High in the U.S.

Generating 
Balanced  
Growth

General Mills now has five global product platforms that account for 
more than 60 percent of our net sales. We’re building these platforms 
in our core, developed markets and in emerging markets worldwide. 

France

United states

Throughout the years, we’ve 
taken a balanced approach to 
growing our business. By inno-
vating on well-established brands 
like Cheerios, Yoplait and Nature 
Valley, we’ve kept them vibrant 
and growing. At the same time, 
we’ve introduced new brands 
that meet changing consumer 
needs, like Fiber One cereals and 
snacks, Cascadian Farm organic 
cereals and Wanchai Ferry frozen 
Chinese cuisine. 

We’re growing our brands in 
markets around the world. Ten 
years ago, 10 percent of our 
sales were generated outside of 
the U.S. Today, approximately 
30 percent of our sales come 
from non-U.S. markets, including 
our proportionate share of joint 
venture sales. While the U.S. 
remains a very attractive — and 
growing — core market, we’ve 
been increasing our presence 
in emerging markets where a 

growing middle class is creating 
heightened demand for conve-
nient food products. For example, 
our net sales in China are 
growing at a double-digit rate, 
approaching $550 million in fiscal 
2012. We also have a small but 
fast-growing business in India, 
and we recently acquired the Yoki 
food business in Brazil. 

We’ll continue to drive growth in  
fiscal 2013 and beyond by focusing  

6

General MillsSuper-premium Ice Cream 
Our Häagen-Dazs brand is available in 
more than 80 countries, including China. 

Category 
Ready Meals 

Yogurt 

Ice Cream 

Our Global Businesses Compete in 
Large and Growing Food Categories

2011 Retail Sales  Percent
in Billions  Growth*
+ 4

$93 

Ready-to-eat Cereal 

Snack Bars 

$73 

$69 

$25 

$11 

+ 7

+ 5

+ 5

+ 6

Source: Euromonitor 2011
 *Projected five-year compound growth rate

aUstralia

china 

brazil

Wholesome Snack Bars 
Nature Valley and Cascadian Farm granola 
bars, Fiber One bars and Lärabar fruit and 
nut bars are nutritious snack choices.

Convenient Meals 
Our Old El Paso, Wanchai Ferry, Progresso 
and Helper brands give consumers great 
options for a quick and easy meal.

on our five global platforms shown  
here. The categories where these 
businesses compete are large, and  
growing at mid- to high-single-
digit rates worldwide. You can 
read more about how we are 
building our global businesses on 
the following pages. 

General Mills Fiscal 2012 
Worldwide Net Sales*

  Ready-to-eat Cereal*
  Convenient Meals
  Refrigerated Yogurt
  Wholesome Snack Bars
  Super-premium Ice Cream*
  All Other Businesses

* Includes our proportionate  
share of joint venture net sales.  

7

Annual Report 2012 
 
Building our Brands in the U.S.

The ready-to-eat cereal category generates $10 billion in retail sales in 
the U.S. We’ve increased our dollar share of the category in each of the 
last five years. 

Growing Cereal Sales
Around the World

High in nutrition and 
low in calories, ready-
to-eat cereal is a 
great food choice for 
consumers everywhere.

We’re generating good sales 
growth by expanding many of 
our established cereal brands. 
In the U.S., effective advertising 
and a new peanut butter flavor 
drove 21 percent retail sales 

growth for Multi Grain Cheerios. 
Retail sales for Cascadian Farm 
organic cereals grew 19 percent in 
2012, including new varieties of 
America’s No. 1 granola brand. 

Cereal eaten away from home is 
a growth opportunity for us, too. 
For example, breakfast programs 
in U.S. schools have increased at 
a 5 percent compound rate over 
the past three years. Our sales in 
this channel are outpacing that 
growth, and we are the cereal 

market leader in U.S. school 
breakfast programs.

Our cereal brands also have great 
growth opportunities outside the 
U.S. In Canada, Chocolate Cheerios 
and gluten-free varieties of Chex 
cereals contributed to 4 percent 
constant-currency net sales 
growth for our cereal business in 
this market. Cereal Partners 
Worldwide (CPW), our joint 
venture with Nestlé, has been 
showing good growth in developed 

8

General MillsInnovating in Cereal Markets Worldwide

In Canada, our cereal business gained 2 points of market 
share in 2012. Cereal Partners Worldwide, our joint venture 
with Nestlé, is the No. 2 cereal company outside North 
America, with a 23 percent value share.

Spain  1.8

Poland  1.3

Russia  0.3

Brazil  0.2

Turkey  0.2

Source: Euromonitor 2011

Cereal Consumption per Capita
Annual kilograms per person

United Kingdom

7.3

Australia

Canada

4.8

4.7

United States

4.1

Mexico

2.8

France  1.8

cereal markets, such as Australia, 
the UK and France. And CPW 
holds leading share positions in 
emerging markets, such as Russia 
and Turkey.

Per capita cereal consumption is 
growing in markets around the 
world, yet consumption is still 
quite low in many countries. So 
we see great growth opportunities 
ahead for our cereal brands. 

Fitness is CPW’s largest 
brand. It is performing well in 
emerging markets, like Turkey, 
as we emphasize the weight 
management benefits of this 
great-tasting cereal.

9

Annual Report 2012Broadening our International Snacks Portfolio

Wholesome snack bars are an $11 billion category worldwide. In the 
U.S., we’ve gained more than 10 points of market share over the past 
five years, and we’re expanding our brands in markets around the world. 

Fast-growing 
Wholesome Options

Healthy snack bars  
and yogurt are large, 
fast-growing food 
categories in markets 
around the world.

Retail sales for the wholesome 
snack bar category are projected 
to grow at a 6 percent compound 
rate worldwide over the next five 
years. Our Nature Valley granola 
bars are available in nearly 

80 markets today. We continue to 
enter new countries and introduce 
new varieties, like Nature Valley 
Protein bars, with 10 grams of 
protein per serving. In the U.S., 
90-calorie Fiber One brownies 
generated more than $100 million 
in retail sales in their first year. 
And new sweet and salty über 
bars extend our Lärabar brand of 
natural fruit and nut bars. 

Yogurt is a $73 billion global  
category, and sales are projected  

to grow at a 7 percent pace, as 
yogurt consumption is still devel-
oping in many markets around the 
world. We’ve marketed Yoplait 
yogurt in the U.S. since 1977, 
focusing on a variety of segments, 
such as light yogurt and offerings 
for kids. In 2013, we have more 
innovation coming, including a 
100-calorie Yoplait Greek yogurt 
and multipacks of Trix yogurt for 
kids. We’re also expanding 
Mountain High all-natural yoghurt 
into more U.S. retail outlets. 

10

General MillsBuilding our U.S. and European Yogurt Brands

Our yogurt business generates $1.4 billion in net sales in the  
U.S. alone. In addition, we have more than $1 billion in net sales  
in international markets. 

Yogurt Consumption per Capita
Annual kilograms per person      

France

Ireland

Canada

12.3

11.7

United Kingdom

9.8

Australia

9.7

20.3

United States  6.6

Brazil  6.0

Russia  4.4

China  2.6

India  0.4

Source: Euromonitor 2011

In Europe, we posted sales and 
share gains with innovation on 
yogurt brands like Calin and Perle 
de Lait. And in Canada, retail  
sales for Liberté are growing  
at a 50 percent pace, making 
it a leader in the Greek yogurt 
segment. We’ll expand this brand 
in the U.S. in 2013. 

With our broad snack and yogurt 
portfolio, we like the growth pros-
pects for our brands in these fast- 
growing, good-for-you categories. 

Retail sales for Yoplait  
Go-GURT yogurt in a tube  
grew 11 percent in fiscal  
2012 with more new flavors  
popular with kids. 

11

Annual Report 2012Our Convenient Meals Span the Globe

The global convenient meals category is projected to grow at a 
4 percent pace. We compete in many markets with products like 
Hamburger Helper in the U.S., Wanchai Ferry dumplings in China,  
and Pasta Master entrées in Australia. 

Convenience for Dinner 
and Dessert

As the middle class 
expands in markets 
around the world, the 
demand for convenient, 
great-tasting foods will 
continue to grow.

The convenient meals category 
generates more than $90 billion in  
worldwide retail sales. Families 
in 60 markets enjoy Old El Paso 
Mexican meal kits — net sales for 

12

this brand are greater outside 
the U.S. than in the U.S., and 
since 2008, they’ve been growing 
at a 5 percent compound rate 
internationally on a constant-
currency basis. In China, net sales 
for Wanchai Ferry frozen foods 
increased 14 percent in 2012. We 
see opportunities to expand the 
brand into additional cities across 
China and additional markets in  
Southeast Asia. 

In the U.S., retail sales for Progresso 
soup grew 8 percent in 2012. In 

2013, watch for new flavors of 
Light soups and Progresso Recipe 
Starters cooking sauces. 

Ice cream is a $69 billion global 
category, projected to grow at 
a 5 percent pace. Net sales for 
Häagen-Dazs have been growing 
faster, up 16 percent in fiscal 
2012 on a constant-currency 
basis. In Europe, new Häagen-
Dazs Secret Sensations ice cream 
cups with liquid centers contrib-
uted to 6 percent sales growth for 

General MillsExpanding the Great Taste of Häagen-Dazs

Consumers in more than 80 countries enjoy Häagen-Dazs 
super-premium ice cream at home or in our upscale shops. 
Häagen-Dazs is the world’s No. 1 ice cream brand. 

General Mills Net Sales in Greater China*
Constant currency, dollars in millions, percent growth

12

11

10

09

22

19

15

19

*Estimated net sales converting local currency data 
  at a fixed exchange rate.

the brand in that market. And  
in China, our sales grew more 
than 30 percent as we opened 
nearly 50 new shops. We’ll  
open another 50 shops there in 
fiscal 2013.

The worldwide growth of the 
convenient meals and ice cream 
categories provides great opportu-
nities for our brands. 

China is the largest  
international market for 
Häagen-Dazs ice cream.  
In our shops, we offer  
a tantalizing array of ice  
cream treats. 

13

Annual Report 2012Building our Brand Portfolio

We build our brands by investing  
in product development and 
impactful consumer marketing 
initiatives, and by expanding our 
portfolio through acquisitions.  
We leverage this portfolio strength 
as we partner with our customers  
to generate sales and profit growth. 

New product development and 
improvements on established 
brands are vital to our growth. 
Health and nutrition benefits are a 
key focus of our product improve-
ment efforts. In 2012, 68 percent 
of our U.S. Retail sales volume 
came from products that we’ve 
improved in recent years. 

We support established and new 
brands with strong levels of media 
spending. Over the past five years, 
our worldwide advertising and 
media expense has grown at 
a double-digit rate, reaching 
$914 million in 2012. Investments 
in new digital media and in 
vehicles targeted at multicultural 
consumers have been growing at 
the fastest rates. 

Research and Development Expense
Dollars in millions

12

11

10

09

08

245

235

218

208

205

14

General MillsWe’ve made several strategic acqui-
sitions that position us for future 
growth. In July 2011, we acquired 
a controlling interest in Yoplait 
S.A.S. to market Yoplait yogurt 
around the world. We have agreed 
to assume the Yoplait license in 
Canada in September 2012, and 
we have reacquired the license 
in Ireland. We acquired Food 
Should Taste Good, a U.S.-based 
wholesome snack producer and 

Parampara Foods meal starters in 
India. And in early fiscal 2013,  
we acquired Yoki Alimentos S.A. 
in Brazil. 

Our portfolio of leading brands 
makes us an important supplier 
to food retailers worldwide. In 
the U.S., General Mills accounts 
for about 3 percent of total food 
and beverage sales, with the 
majority of those sales coming 

from traditional grocery stores. 
Our sales in nontraditional retail 
outlets, such as club, drug and 
discount stores, are growing 
faster than in traditional outlets. 
In international markets, we hold 
leading positions in key growth 
categories. We’ll continue to 
partner with all of our retail and 
foodservice customers to generate 
growth for their businesses and 
ours. 

Companywide Media Investment
Dollars in millions

12

11

10

09

08

914

844

909

732

587

Our Sales Growth in U.S. Channels
3-year compound annual deliveries 
percent growth, fiscal 2009–2012

Natural/Organic Stores

Small Format

Convenience Stores

Club Stores

Supercenters

Traditional Grocery

+LSD

+HSD

+HSD

+MSD

DD = Double-digit; HSD = High single-digit; 
MSD = Mid single-digit; LSD = Low single-digit

+DD

+DD

15

Annual Report 2012Board of Directors  
As of August 2, 2012

William T. Esrey1, 3*
Chairman of the 
Board, Spectra 
Energy Corp.
(natural gas infra-
structure provider) 
and Chairman 
Emeritus, Sprint 
Nextel Corporation
(telecommunica-
tions systems)

Raymond V. 
Gilmartin2, 4*
Retired Chairman, 
President and Chief 
Executive Officer,
Merck &  
Company, Inc. 
(pharmaceuticals)

Judith Richards 
Hope1*, 5
Distinguished 
Visitor from 
Practice and 
Professor of Law,
Georgetown 
University  
Law Center

Heidi G. Miller3, 5
Retired President, 
JPMorgan 
International, 
JPMorgan Chase  
& Co.  
(banking and 
financial services)

Hilda Ochoa- 
Brillembourg3, 5
Founder, President 
and Chief 
Executive Officer, 
Strategic 
Investment Group 
(investment 
management)

Steve Odland3, 4
Adjunct Professor, 
Lynn University 
College of Business 
and Management  
and Former 
Chairman of the 
Board and Chief 
Executive Officer,
Office Depot, Inc.
(office products 
retailer)

Kendall J. Powell
Chairman of the 
Board and Chief 
Executive Officer,
General Mills, Inc.

Michael D. Rose2*, 4
Retired Chairman 
of the Board, First 
Horizon National 
Corporation  
(banking and 
financial services)

Robert L. Ryan1, 3
Retired Senior Vice 
President and Chief 
Financial Officer, 
Medtronic, Inc. 
(medical 
technology)

Dorothy A. Terrell4, 5*
Managing Partner, 
FirstCap Advisors
(venture capital)

Board Committees
1 Audit
2 Compensation
3 Finance
4  Corporate 

Governance

5  Public 

Responsibility
*  Denotes 
Committee Chair

Bradbury H. 
Anderson2, 4
Retired Chief 
Executive Officer 
and Vice 
Chairman,  
Best Buy Co., Inc.  
(electronics retailer)

R. Kerry Clark1, 2
Retired Chairman 
and Chief Executive 
Officer, Cardinal 
Health, Inc.  
(medical services 
and supplies)

Paul Danos1, 5
Dean, Tuck School 
of Business and 
Laurence F. 
Whittemore 
Professor of 
Business 
Administration, 
Dartmouth College

Senior Management  
As of August 2, 2012  

Mark W. Addicks
Senior Vice 
President; 
Chief Marketing 
Officer

Michael L. Davis
Senior Vice 
President,  
Global Human 
Resources

David E. Dudick Sr.
Senior Vice 
President;
President, Bakeries 
and Foodservice

Peter C. Erickson
Senior Vice 
President, 
Innovation, 
Technology and 
Quality

Olivier Faujour
Vice President; 
President, Yoplait 
International

Ian R. Friendly
Executive Vice 
President;  
Chief Operating 
Officer,
U.S. Retail

Y. Marc Belton
Executive Vice 
President,
Global Strategy, 
Growth and 
Marketing 
Innovation

Kofi A. Bruce
Vice President; 
Treasurer

Gary Chu
Senior Vice 
President; 
President,  
Greater China

Juliana L. Chugg
Senior Vice 
President; 
President, Meals

John R. Church
Senior Vice 
President,  
Supply Chain

16

Jeffrey L. Harmening
Senior Vice 
President;  
Chief Executive 
Officer,  
Cereal Partners 
Worldwide

David P. Homer
Senior Vice 
President; 
President,  
General Mills 
Canada

Luis Gabriel 
Merizalde
Senior Vice 
President; 
President, Europe, 
Australia and New 
Zealand

Michele S. Meyer
Vice President; 
President,  
Small Planet Foods

Donal L. Mulligan
Executive Vice 
President;  
Chief Financial 
Officer

James H. Murphy
Senior Vice 
President; 
President,  
Big G Cereals

Kimberly A. Nelson
Senior Vice 
President, 
External Relations; 
President, General 
Mills Foundation

Jonathon J. Nudi
Vice President; 
President,  
Snacks

Christopher D. 
O’Leary
Executive Vice 
President;  
Chief Operating 
Officer, 
International

Roderick A. Palmore
Executive Vice 
President;  
General Counsel; 
Chief Compliance 
and Risk 
Management 
Officer and 
Secretary

Rebecca L. O’Grady
Vice President;
President,  
Yoplait USA

Kendall J. Powell
Chairman of the 
Board and Chief 
Executive Officer

Shawn P. O’Grady
Senior Vice 
President; 
President,  
Sales and Channel 
Development

Ann W. H. Simonds
Senior Vice 
President; 
President, Baking

Christi L. Strauss
Senior Vice 
President*

Anton V. Vincent
Vice President; 
President,  
Frozen Foods

Sean N. Walker
Senior Vice 
President;
President,  
Latin America

Keith A. Woodward
Senior Vice 
President,  
Financial 
Operations

Jerald A. Young
Vice President; 
Controller

 * On leave of absence

General MillsFinancial Review

Contents

Financial Summary 
Management’s Discussion and Analysis of Financial 
Condition and Results of Operations 
Reports of Management and Independent Registered  
Public Accounting Firm 
Consolidated Financial Statements 
Notes to Consolidated Financial Statements 
  1  Basis of Presentation and Reclassifications 
  2  Summary of Significant Accounting Policies 
  3  Acquisitions 
  4  Restructuring, Impairment, and Other Exit Costs 
  5  Investments in Joint Ventures 
  6  Goodwill and Other Intangible Assets 
  7   Financial Instruments, Risk Management Activities and Fair Values 
  8  Debt 
  9   Redeemable and Noncontrolling Interests 
  10  Stockholders’ Equity 
  11  Stock Plans 
  12   Earnings per Share 
  13   Retirement Benefits and Postemployment Benefits 
  14  Income Taxes 
  15  Leases, Other Commitments and Contingencies 
  16  Business Segment and Geographic Information 
  17  Supplemental Information 
  18  Quarterly Data 
Glossary 
Non-GAAP Measures 
Total Return to Stockholders 

18

19

43
45

49
49
53
53
55
55
56
62
64
65
66
69
69
77
79
80
81
82
83
85
88

Annual Report 2012 
Annual Report 2012 

17
17

Financial Summary

The following table sets forth selected financial data for each of the fiscal years in the five-year period ended  
May 27, 2012:

In Millions, Except Per Share Data, Percentages and Ratios  

2012  

 2011 

 2010 

 2009(a) 

2008 

Fiscal Year 

Operating data:
Net sales 
Gross margin (b) 
Selling, general, and administrative expenses 
Segment operating profit (c) 
Divestitures (gain) 

After-tax earnings from joint ventures 

$ 16,657.9 

$ 14,880.2 

$ 14,635.6  

$ 14,555.8  

$ 13,548.0

  6,044.7 

  5,953.5 

  5,800.2  

  5,174.9  

    4,816.2 

  3,380.7 

  3,192.0 

  3,162.7  

  2,893.2  

    2,566.0 

  3,011.6 

  2,945.6 

  2,840.5  

  2,624.2  

    2,394.4

— 

88.2 

(17.4) 

96.4 

— 

101.7  

(84.9) 

91.9  

—

 110.8

Net earnings attributable to General Mills 

  1,567.3 

  1,798.3 

  1,530.5  

  1,304.4  

    1,294.7

Depreciation and amortization 

Advertising and media expense 

Research and development expense 

Average shares outstanding: 
   Basic 
   Diluted 
Earnings per share:

541.5 

913.7 

245.4 

648.1 
666.7 

472.6 

843.7 

235.0 

642.7  
664.8  

457.1  

908.5  

218.3  

 659.6  
 683.3  

 453.6  

 732.1  

 208.2  

 663.7  
 687.1  

 459.2

 587.2

 204.7 

 665.9

 693.8

$ 
   Basic 
   Diluted 
$ 
   Diluted, excluding certain items affecting comparability (c)  $ 

2.42 
2.35 
2.56 

$ 
$ 
$ 

 2.80  
 2.70  
 2.48  

$ 
$ 
$ 

 2.32  
 2.24  
 2.30  

$ 
$ 
$ 

 1.96  
 1.90  
 1.99  

$ 
$ 
$ 

 1.93  
 1.85  
 1.76  

Operating ratios:
Gross margin as a percentage of net sales 

Selling, general, and administrative expenses as a 

    percentage of net sales 
Segment operating profit as a percentage of net sales (c) 
Effective income tax rate 
Return on average total capital (b) (c) 

36.3% 

40.0% 

39.6% 

35.6% 

35.5%

20.3% 

18.1% 

32.1% 

12.7% 

21.5% 

19.8% 

29.7% 

13.8% 

21.6% 

19.4% 

35.0% 

13.8% 

19.9% 

18.0% 

37.1% 

12.3% 

18.9%

17.7%

34.0%

11.8%

Balance sheet data:
Land, buildings, and equipment 

Total assets 

Long-term debt, excluding current portion 
Total debt (b) 
Redeemable interest 

Noncontrolling interests 

Stockholders’ equity 

Cash flow data:
Net cash provided by operating activities 

Capital expenditures 

Net cash used by investing activities 

Net cash used by financing activities 

Fixed charge coverage ratio 
Operating cash flow to debt ratio (b) 

Share data:
Low stock price 

High stock price 

Closing stock price 

Cash dividends per common share 
Number of full- and part-time employees 

$  3,652.7 

$   3,345.9  

$   3,127.7  

$   3,034.9  

$   3,108.1

   21,096.8  

  18,674.5  

   17,678.9  

   17,874.8  

   19,041.6 

   6,161.9 

 5,542.5  

    5,268.5  

    5,754.8  

    4,348.7 

   7,429.6  

  6,885.1  

    6,425.9  

    7,075.5  

    6,999.5

847.8 

461.0  

— 

246.7  

— 

— 

—

 245.1  

 244.2  

 246.6 

   6,421.7  

  6,365.5  

    5,402.9  

    5,172.3  

    6,212.2

$  2,402.0 

$   1,526.8  

$   2,181.2  

$   1,828.2  

$   1,729.9

675.9  

   1,870.8  

661.4  

6.26  

32.3% 

648.8  

715.1  

936.6  

7.03  

22.2% 

 649.9  

 721.2  

 562.6  

 288.9  

 522.0

 442.4

    1,503.8  

    1,404.5  

    1,093.0

 6.42  

33.9% 

 5.33  

25.8% 

 4.91

24.7%

$ 

34.95 

$ 

 33.57  

$ 

 25.59  

$ 

 23.61  

$ 

 25.72

41.05 

39.08 
1.22 
34,500 

 39.95  

 39.29  

 1.12  
35,000 

 36.96  

 35.62  
 0.96  
  33,000 

 35.08  

 25.59  
 0.86  
30,000 

 31.25

 30.54
 0.78 
  29,500 

(a) Fiscal 2009 was a 53-week year; all other fiscal years were 52 weeks. 

(b) See Glossary on page 83 of this report for definition. 

(c) See page 85 of this report for our discussion of this measure not defined by generally accepted accounting principles.

18 

General Mills

 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
  
  
 
 
  
  
  
 
 
  
  
 
  
 
  
  
  
  
 
  
  
  
  
 
  
  
  
  
 
  
  
  
  
 
  
  
  
  
 
  
  
  
  
 
  
  
  
 
 
 
 
 
 
  
 
  
  
  
  
 
  
  
  
 
  
  
  
  
 
  
 
  
  
  
  
 
  
  
  
  
 
  
  
  
  
 
  
  
  
  
 
  
  
  
 
 
 
Management’s Discussion and Analysis of  
Financial Condition and Results of Operations

EXECUTIVE OVERVIEW

We are a global consumer foods company. We develop 
distinctive value-added food products and market them 
under unique brand names. We work continuously to 
improve  our  established  products  and  to  create  new 
products that meet consumers’ evolving needs and pref-
erences. In addition, we build the equity of our brands 
over time with strong consumer-directed marketing and 
innovative merchandising. We believe our brand-build-
ing strategy is the key to winning and sustaining lead-
ing share positions in markets around the globe.

Our fundamental business goal is to generate supe-
rior returns for our stockholders over the long term. We 
believe that increases in net sales, segment operating 
profit, earnings per share (EPS), and return on average 
total capital are the key measures of financial perfor-
mance for our business. See the “Non-GAAP Measures” 
section on page 85 for a description of our discussion 
of total segment operating profit, diluted EPS exclud-
ing certain items affecting comparability and return on 
average total capital, which are not defined by generally 
accepted accounting principles (GAAP). 

Our objectives are to consistently deliver:
•	 low	single-digit	annual	growth	in	net	sales;	
•	 	mid	 single-digit	 annual	 growth	 in	 total	 segment	  

operating profit; 

•	 	high	 single-digit	 annual	 growth	 in	 diluted	 EPS	  
excluding certain items affecting comparability; and 

•	 improvements	in	return	on	average	total	capital.

We believe that this financial performance, coupled 
with an attractive dividend yield, should result in long-
term value creation for stockholders. We return a sub-
stantial amount of cash to stockholders through share 
repurchases and dividends.

Fiscal 2012 was a challenging year for us as well as 
the rest of the food industry, as we experienced double-
digit input cost inflation and consumers were affected 
by the slow economic recovery around the world. For 
the fiscal year ended May 27, 2012, our net sales grew 
12 percent and total segment operating profit grew 2 
percent. Diluted EPS declined 13 percent and our return 
on average total capital declined by 110 basis points. 
Diluted EPS excluding certain items affecting compara-
bility increased 3 percent from fiscal 2011 (see the “Non-
GAAP Measures” section on page 85 for our use of this 
measure and our discussion of the items affecting com-
parability). Net cash provided by operations totaled $2.4 
billion in fiscal 2012, enabling us to partially fund the 
acquisition of Yoplait S.A.S. and Yoplait Marques S.A.S. 

and to increase our annual dividend payments per share 
by 9 percent from fiscal 2011. We also made significant 
capital investments totaling $676 million in fiscal 2012. 

We achieved the following related to our three key 

operating objectives for fiscal 2012: 
•	 Net	sales	growth	of	12	percent	was	primarily	driven	by	
contributions from our Yoplait S.A.S. acquisition, volume 
gains in our International segment, and net price realiza-
tion and mix.
•	 We	increased	marketing,	merchandising,	and	innova-
tion investment in support of our leading brands and 
continued to build our global platforms around the world.  
Our global advertising and media expense increased 8 
percent, including investment in our core developed mar-
kets and continued media support behind our interna-
tional Yoplait business.
•	 We	 achieved	 a	 2	 percent	 increase	 in	 total	 segment	
operating  profit  despite  the  high  levels  of  input  cost 
inflation. We continued to focus on our holistic mar-
gin management (HMM) program, which includes cost-
savings initiatives, marketing spending efficiencies, and 
profitable sales mix strategies.

Details  of  our  financial  results  are  provided  in  the 
“Fiscal 2012 Consolidated Results of Operations” section 
below.

Looking ahead, we expect slow improvement in the 
operating  environment  for  food  companies  around 
the globe. Although we believe the consumer environ-
ment will remain challenging in fiscal 2013, we expect 
to deliver another year of quality growth. Excluding the 
effects of our pending acquisition of Yoki Alimentos S.A. 
(Yoki), we expect to achieve these results:
•	 We	are	targeting	mid	single-digit	growth	in	net	sales	
driven  by  acquisitions,  volume  growth,  mix  improve-
ments, and modest net price realization.
•	 We	 have	 a	 strong	 line-up	 of	 consumer	 marketing,	
merchandising, and innovation planned to support our 
leading brands. We will continue to build our global plat-
forms  in  markets  around  the  world,  accelerating  our 
efforts in rapidly growing emerging markets.
•	 We	are	targeting	mid	single-digit	growth	in	total	seg-
ment operating profit in fiscal 2013, as we expect our 
HMM discipline of cost savings, mix management, and 
price realization to offset lower input cost inflation. 

Our businesses generate strong levels of cash flows 
and we use some of this cash to reinvest in our business. 
Our fiscal 2013 plans call for approximately $650 million 
of expenditures for capital projects, excluding expendi-
tures that may be required for Yoki. On June 26, 2012, 
our Board of Directors approved a dividend increase to 

Annual Report 2012 

19

an annual rate of $1.32 per share, an 8 percent increase 
from the rate paid in fiscal 2012. 

We expect that share repurchases will at least offset 

normal levels of stock option exercises in fiscal 2013.

Certain terms used throughout this report are defined 

in a glossary on pages 83 and 84 of this report.

FISCAL 2012 CONSOLIDATED RESULTS  
OF OPERATIONS

Fiscal 2012 net sales grew 12 percent to $16,658 mil-
lion. In fiscal 2012, net earnings attributable to General 
Mills was $1,567 million, down 13 percent from $1,798 
million in fiscal 2011, and we reported diluted EPS of 
$2.35 in fiscal 2012, down 13 percent from $2.70 in fiscal 
2011. Fiscal 2012 results include losses from the mark-
to-market valuation of certain commodity positions and 
grain inventories versus fiscal 2011 which included gains. 
Fiscal 2012 results also include restructuring charges 
reflecting employee severance expense and the write-off 
of certain long-lived assets related to our 2012 produc-
tivity and cost savings plan and integration costs result-
ing from the acquisitions of Yoplait S.A.S. and Yoplait 
Marques S.A.S. Fiscal 2011 results include the net ben-
efit from the resolution of uncertain tax matters. Diluted 
EPS excluding these items affecting comparability was 
$2.56 in fiscal 2012, up 3 percent from $2.48 in fiscal 
2011 (see the “Non-GAAP Measures” section on page 85 
for our use of this measure and our discussion of the 
items affecting comparability).

The components of net sales growth are shown in the 

following table:

Cost of sales increased $1,686 million in fiscal 2012 to 
$10,613 million. This increase was driven by an $877 mil-
lion increase attributable to higher volume and a $610 
million increase attributable to higher input costs and 
product mix. We recorded a $104 million net increase 
in  cost  of  sales  related  to  mark-to-market  valuation 
of certain commodity positions and grain inventories 
as  described  in  Note  7  to  the  Consolidated  Financial 
Statements on page 56 of this report, compared to a net 
decrease of $95 million in fiscal 2011.

Gross margin grew 2 percent in fiscal 2012 versus fis-
cal 2011. Gross margin as a percent of net sales decreased 
by 370 basis points from fiscal 2011 to fiscal 2012. This 
decrease was primarily driven by higher input costs and 
losses from mark-to-market valuation of certain com-
modity positions and grain inventories in fiscal 2012 
versus gains in fiscal 2011.

Selling, general and administrative (SG&A) expenses 
were up $189 million in fiscal 2012 versus fiscal 2011. 
SG&A expenses as a percent of net sales in fiscal 2012 
decreased by 1 percentage point compared to fiscal 2011. 
The increase in SG&A expenses was primarily driven 
by the acquisition of Yoplait S.A.S. and an 8 percent 
increase in advertising and media expense. 

There  were  no  divestitures  in  fiscal  2012.  In  fiscal 
2011, we recorded a net divestiture gain of $17 million 
consisting of a gain of $14 million related to the sale 
of a foodservice frozen baked goods product line in our 
International segment and a gain of $3 million related to 
the sale of a pie shell product line in our Bakeries and 
Foodservice segment. 

Restructuring,  impairment,  and  other  exit  costs 

totaled $102 million in fiscal 2012 as follows:

Components of Net Sales Growth

Contributions from volume growth (a) 
Net price realization and mix 

Foreign currency exchange 

Net sales growth 

Fiscal 2012
vs. 2011

9 pts

3 pts

Flat 

12 pts

Expense, in Millions

Productivity and cost savings plan 

Charges associated with restructuring actions  

  previously announced 

Total 

$ 100.6 

 1.0 

$ 101.6 

(a) Measured in tons based on the stated weight of our product shipments. 

Net sales grew 12 percent in fiscal 2012, due to 9 per-
centage  points  of  contribution  from  volume  growth, 
including 12 percentage points of volume growth con-
tributed by the acquisition of Yoplait S.A.S. Net price 
realization and mix contributed 3 percentage points of 
net sales growth. Foreign currency exchange was flat 
compared to fiscal 2011.

In fiscal 2012, we approved a major productivity and 
cost savings plan designed to improve organizational 
effectiveness and focus on key growth strategies. The 
plan includes organizational changes that strengthen 
business alignment, and actions to accelerate adminis-
trative efficiencies across all of our operating segments 
and support functions. In connection with this initia-
tive,  we  expect  to  eliminate  approximately  850  posi-
tions globally and recorded a $101 million restructuring 

20 

General Mills

 
 
 
charge, consisting of $88 million of employee severance 
expense and a non-cash charge of $13 million related 
to the write-off of certain long-lived assets in our U.S. 
Retail segment. All of our operating segments and sup-
port functions were affected by these actions including 
$70 million related to our U.S. Retail segment, $12 mil-
lion related to our Bakeries and Foodservice segment, 
$10 million related to our International segment, and 
$9 million related to our administrative functions. We 
expect to record approximately $19 million of restructur-
ing charges as a result of these actions in fiscal 2013. 
These  restructuring  actions  are  expected  to  be  com-
pleted by the end of fiscal 2014. In fiscal 2012, we paid 
$4 million in cash related to restructuring actions taken 
in fiscal 2012 and previous years.  

Interest, net for fiscal 2012 totaled $352 million, $6 
million higher than fiscal 2011. Average interest bear-
ing instruments increased $792 million in fiscal 2012, 
primarily due to the acquisitions of Yoplait S.A.S. and 
Yoplait Marques S.A.S., generating a $46 million increase 
in net interest. The average interest rate decreased 55 
basis points, including the effect of the mix of debt, gen-
erating a $40 million decrease in net interest. 

Our consolidated effective tax rate for fiscal 2012 was 
32.1 percent compared to 29.7 percent in fiscal 2011. The 
2.4 percentage point increase was primarily due to a 
$100 million reduction to tax expense recorded in fiscal 
2011 related to a settlement with the Internal Revenue 
Service (IRS) concerning corporate income tax adjust-
ments for fiscal years 2002 to 2008. 

After-tax earnings from joint ventures for fiscal 2012 
decreased to $88 million compared to $96 million in fis-
cal 2011 primarily due to higher effective tax rates as a 
result of discrete tax items in fiscal 2012. 

The change in net sales for each joint venture is set 

forth in the following table:

Joint Venture Change in Net Sales

CPW 

HDJ 

Joint Ventures 

Fiscal 2012
vs. 2011

4 %

11 

5 %

In fiscal 2012, CPW net sales grew by 4 percent due to 
3 percentage points attributable to net price realization 
and mix, and a 2 percentage point increase from volume, 
partially offset by a 1 percentage point decrease from 
unfavorable foreign currency exchange. In fiscal 2012, 

net sales for HDJ increased 11 percent from fiscal 2011 
due to 7 percentage points of favorable foreign currency 
exchange, 3 percentage points due to an increase in vol-
ume, and 1 percentage point attributable to net price 
realization and mix.

Average diluted shares outstanding increased by 2 
million in fiscal 2012 from fiscal 2011, due primarily to 
the issuance of common stock from stock option exer-
cises, partially offset by share repurchases. 

FISCAL 2012 CONSOLIDATED BALANCE  
SHEET ANALYSIS

Cash and cash equivalents decreased $148 million from 
fiscal  2011,  as  discussed  in  the  “Liquidity”  section  on  
page 28.

Receivables increased $161 million from fiscal 2011 pri-

marily as a result of the acquisition of Yoplait S.A.S.

Inventories decreased $130 million from fiscal 2011 
primarily as a result of inventory reduction efforts in 
fiscal 2012.

Prepaid expenses and other current assets decreased 
$125 million from fiscal 2011, mainly due to decreases in 
derivative receivable balances. 

Land, buildings, and equipment increased $307 mil-
lion from fiscal 2011, as $676 million of capital expendi-
tures and $252 million of additions from the acquisition 
of Yoplait S.A.S. were  partially offset  by depreciation 
expense of $512 million and $84 million of foreign cur-
rency translation in fiscal 2012.

Goodwill and other intangible assets increased $2,323 
million from fiscal 2011 primarily due to the acquisitions 
of Yoplait S.A.S. and Yoplait Marques S.A.S. We recorded 
$1,617  million  of  goodwill  and  $1,108  million  of  other 
intangible assets related to fiscal 2012 acquisitions which 
were partially offset by $348 million of foreign currency 
translation. 

Other assets increased $3 million from fiscal 2011. 
Accounts payable increased $154 million from fiscal 
2011, primarily due to the acquisition of Yoplait S.A.S. 
and shifts in the timing of payments.

Long-term debt, including current portion, and notes 
payable increased $544 million from fiscal 2011 primarily 
due to the consolidation of Yoplait S.A.S. debt of $376 
million and our debt refinancing activities in fiscal 2012

The current and noncurrent portions of net deferred 
income  taxes  liability  increased  $12  million  from   
fiscal 2011.

Annual Report 2012 

21

 
 
Other current liabilities increased $105 million from 
fiscal 2011, primarily driven by increases in restructuring 
and other exit cost reserves and consumer marketing 
accruals, partially offset by a decrease in accrued taxes. 

Other liabilities increased $457 million from fiscal 
2011, primarily driven by an increase of $426 million in 
pension, postemployment, and postretirement liabilities.

Redeemable interest of $848 million represents the 
redemption value of Sodiaal International’s (Sodiaal) 49 
percent interest in Yoplait S.A.S. as of May 27, 2012. 
Please  refer  to  Note  9  to  the  Consolidated  Financial 
Statements on page 64 of this report. 

Retained earnings increased $767 million from fiscal 
2011, reflecting fiscal 2012 net earnings of $1,567 mil-
lion less dividends paid of $800 million. Treasury stock 
decreased $33 million from fiscal 2011, due to $346 mil-
lion related to stock-based compensation plans partially 
offset by $313 million of share repurchases. Additional 
paid in capital decreased $11 million from fiscal 2011. 
Accumulated  other  comprehensive  loss  (AOCI) 
increased by $733 million after-tax from fiscal 2011, pri-
marily driven by pension and postemployment activ-
ity of $423 million and foreign currency translation of  
$270 million. 

Noncontrolling interests increased $214 million in 
fiscal 2012 primarily due to the addition of Sodiaal’s 50 
percent interest in Yoplait Marques S.A.S. Please refer to 
Note 9 to the Consolidated Financial Statements on page 
64 of this report.

FISCAL 2011 CONSOLIDATED RESULTS OF 
OPERATIONS

Fiscal  2011  net  sales  grew  2  percent  to  $14,880  mil-
lion. Net earnings attributable to General Mills were 
$1,798 million in fiscal 2011, up 18 percent from $1,530 
million in fiscal 2010, and we reported diluted EPS of 
$2.70 in fiscal 2011, up 20 percent from $2.24 in fiscal 
2010. Fiscal 2011 results include gains from the mark-
to-market  valuation  of  certain  commodity  positions 
and grain inventories versus fiscal 2010 which included 
losses. Fiscal 2011 results also include the net benefit 
from the resolution of uncertain tax matters, and fis-
cal 2010 results include income tax expense related to 
the enactment of federal health care reform. Diluted EPS 
excluding these items affecting comparability was $2.48 
in fiscal 2011, up 8 percent from $2.30 in fiscal 2010 
(see the “Non-GAAP Measures” section on page 85 for 
our use of this measure and our discussion of the items 
affecting comparability).

The components of net sales growth are shown in the 

following table:

Components of Net Sales Growth

Contributions from volume growth (a) 

Net price realization and mix 

Foreign currency exchange 

Net sales growth 

Fiscal 2011
vs. 2010

1 pt 

1 pt

Flat 

2 pts

(a) Measured in tons based on the stated weight of our product shipments. 

Net sales grew 2 percent in fiscal 2011, due to 1 per-
centage point of contribution from volume growth and 
1 percentage point of growth from net price realization 
and mix. Foreign exchange was flat compared to fiscal 
2010.

Cost of sales increased $91 million in fiscal 2011 to 
$8,927 million. This was driven by a $157 million increase 
attributable to higher net input costs and product mix 
and an $84 million increase attributable to higher vol-
ume, partially offset by a $95 million net decrease in cost 
of sales related to mark-to-market valuation of certain 
commodity positions and grain inventories compared to 
a net increase of $7 million in fiscal 2010. In fiscal 2010, 
we recorded a charge of $48 million resulting from a 
change in the capitalization threshold for certain equip-
ment parts.

Gross margin grew 3 percent in fiscal 2011 versus fis-
cal 2010. Gross margin as a percent of net sales increased 
by 40 basis points from fiscal 2010 to fiscal 2011. These 
improvements were primarily driven by gains from the 
mark-to-market valuation of certain commodity posi-
tions and grain inventories in fiscal 2011 versus losses 
in fiscal 2010.

Selling, general and administrative (SG&A) expenses 
were up $29 million in fiscal 2011 versus fiscal 2010, 
while SG&A expenses as a percent of net sales remained 
essentially  flat  from  fiscal  2010  to  fiscal  2011.  The 
increase in SG&A expenses was primarily driven by a 
$69 million increase in corporate pension expense par-
tially offset by a 7 percent decrease in advertising and 
media expense. In fiscal 2010, the Venezuelan govern-
ment devalued the bolivar fuerte exchange rate against 
the U.S. dollar. The $14 million foreign exchange loss 
resulting from the devaluation was substantially offset 
by a $13 million recovery against a corporate investment. 
During fiscal 2011, we recorded a net divestiture gain 
of $17 million. We recorded a gain of $14 million related 

22 

General Mills

 
 
our General Mills Cereals, LLC (GMC) subsidiary. Fiscal 
2010 income tax expense included a $35 million increase 
related to the enactment of federal health care reform 
(the  Patient  Protection  and  Affordable  Care  Act,  as 
amended by Health Care and Education Reconciliation 
Act of 2010). This legislation changed the tax treatment 
of subsidies to companies that provide prescription drug 
benefits that are at least the equivalent of benefits under 
Medicare Part D (see the “Impact of Inflation” section on 
page 28 for additional discussion of this legislation). 

After-tax earnings from joint ventures for fiscal 2011 
decreased to $96 million compared to $102 million in fis-
cal 2010. The decrease is primarily due to higher adver-
tising and media spending and increased service cost 
allocations, all in CPW. 

The change in net sales for each joint venture is set 

forth in the following table:

Joint Venture Change in Net Sales

CPW 

HDJ 

Joint Ventures 

Fiscal 2011
vs. 2010

3 % 

4 

4 %

In fiscal 2011, CPW net sales grew by 3 percent due 
to a 2 percentage point increase in volume and a 1 per-
centage point increase from favorable foreign exchange. 
Net price realization and mix was flat compared to fiscal 
2010. In fiscal 2011, net sales for HDJ increased 4 percent 
from fiscal 2010 primarily due to 9 percentage points of 
favorable foreign exchange, partially offset by a 5 per-
centage point decline in net price realization and mix. 
Volume was flat compared to fiscal 2010.

Average diluted shares outstanding decreased by 18 
million in fiscal 2011 from fiscal 2010, due primarily to 
the repurchase of 32 million shares, partially offset by 
the issuance of shares upon stock option exercises. 

to the sale of a foodservice frozen baked goods product 
line in our International segment and a gain of $3 mil-
lion related to the sale of a pie shell product line in our 
Bakeries and Foodservice segment. There were no dives-
titures in fiscal 2010. 

Restructuring,  impairment,  and  other  exit  costs 

totaled $4 million in fiscal 2011 as follows:

Expense, in Millions 

Discontinuation of fruit-flavored snack product line 

$ 1.7 

Charges associated with restructuring actions  

  previously announced 

Total 

  2.7  

$ 4.4 

In fiscal 2011, we decided to exit an underperform-
ing product line in our U.S. Retail segment. As a result 
of  this  decision,  we  concluded  that  the  future  cash 
flows generated by this product line were insufficient 
to recover the net book value of the associated long-
lived assets. Accordingly, we recorded a non-cash charge 
of $2 million related to the impairment of the associ-
ated long-lived assets. No employees were affected by 
these actions. In addition, we recorded $3 million of 
charges associated with restructuring actions previously 
announced. In fiscal 2011, we paid $6 million in cash 
related to restructuring actions taken in fiscal 2011 and 
previous years.

Interest, net for fiscal 2011 totaled $346 million, $55 
million lower than fiscal 2010. The average interest rate 
on our total outstanding debt was 5.6 percent in fiscal 
2011 compared to 6.3 percent in fiscal 2010, generating 
a $45 million decrease in net interest. Average inter-
est bearing instruments increased $474 million in fis-
cal 2011, primarily due to more share repurchases than 
in fiscal 2010, leading to a $30 million increase in net 
interest. In fiscal 2010, we also recorded a loss of $40 
million related to the repurchase of certain notes, which 
represented the premium paid, the write-off of remain-
ing discount and unamortized fees, and the settlement 
of related swaps.

Our consolidated effective tax rate for fiscal 2011 was 
29.7 percent compared to 35.0 percent in fiscal 2010. 
The 5.3 percentage point decrease was primarily due to 
a $100 million reduction to tax expense recorded in fiscal 
2011 related to a settlement with the IRS concerning cor-
porate income tax adjustments for fiscal years 2002 to 
2008. The adjustments primarily relate to the amount of 
capital loss, depreciation, and amortization we reported 
as  a  result  of  the  sale  of  noncontrolling  interests  in 

Annual Report 2012 

23

 
 
 
RESULTS OF SEGMENT OPERATIONS

Our businesses are organized into three operating segments: U.S. Retail; International; and Bakeries and Foodservice.
The following tables provide the dollar amount and percentage of net sales and operating profit from each seg-

ment for fiscal years 2012, 2011, and 2010:

Net Sales 

In Millions 

U.S. Retail 

International 

Bakeries and Foodservice 

Total 

Segment Operating Profit

U.S. Retail 

International 

Bakeries and Foodservice 

Total 

2012  

Fiscal Year

2011 

2010 

Dollars  

Percent 
of Total  

Dollars  

Percent  
of Total  

Dollars  

Percent
of Total

$ 10,480.2 

  4,194.3 

  1,983.4  

63% 

$ 10,163.9 

69% 

 $ 10,209.8 

25 

12 

  2,875.5 

  1,840.8 

19 

12 

   2,684.9 

   1,740.9 

70%

18

12

$ 16,657.9 

100% 

$ 14,880.2 

100% 

 $ 14,635.6 

100% 

$  2,295.3 

76% 

$  2,347.9  

80% 

 $  2,385.2  

429.6 

286.7  

14 

10 

291.4  

306.3  

10  

10  

192.1  

263.2  

84%

7  

9 

$  3,011.6 

100% 

$  2,945.6  

100% 

 $  2,840.5  

100%

Segment operating profit excludes unallocated cor-
porate  items,  gain  on  divestitures,  and  restructur-
ing,  impairment,  and  other  exit  costs  because  these 
items  affecting  operating  profit  are  centrally  man-
aged at the corporate level and are excluded from the  
measure  of  segment  profitability  reviewed  by  our   
executive management.

U.S Retail Segment Our U.S. Retail segment reflects 
business with a wide variety of grocery stores, mass 
merchandisers, membership stores, natural food chains, 
and drug, dollar and discount chains operating through-
out the United States. Our major product categories in 
this business segment are ready-to-eat cereals, refrig-
erated yogurt, ready-to-serve soup, dry dinners, shelf 
stable and frozen vegetables,  refrigerated  and frozen 
dough products, dessert and baking mixes, frozen pizza 
and pizza snacks, grain, fruit and savory snacks, and a 
wide variety of organic products, including granola bars, 
cereal, and soup.

24 

General Mills

 
 
 
  
  
  
 
  
 
 
  
In fiscal 2012, net sales for our U.S. Retail segment 
were $10.5 billion, up 3 percent from fiscal 2011. Net 
price  realization  and  mix  contributed  9  percentage 
points of growth, partially offset by a 6 percentage point 
decrease due to lower pound volume.

In fiscal 2011, net sales for this segment totaled $10.2 
billion, flat compared to fiscal 2010. Volume on a ton-
nage basis and net price realization and mix were both 
flat compared to fiscal 2010. 

Components of U.S. Retail Net Sales Growth

Fiscal 2012  
vs. 2011 

Fiscal 2011
vs. 2010

Contributions from volume growth (a) 
Net price realization and mix 

Net sales growth 

(6) pts   

9  pts   

3  pts  

Flat

Flat

Flat

(a) Measured in tons based on the stated weight of our product shipments. 

Net sales for our U.S. Retail divisions are shown in the 
tables below:

U.S. Retail Net Sales by Division

In Millions 

Big G 

Meals 

Pillsbury 

Snacks 

Yoplait 

Baking Products 

 Fiscal Year

 2012  

2011  

 2010 

$  2,387.9 

$  2,293.6   $  2,351.3 

2,133.1 

1,881.0 

1,578.6  

1,418.5  

832.5  

 2,131.8  

 2,146.0

 1,823.9  

 1,858.2

1,378.3  

 1,315.8

1,499.0  

 808.6  

228.7  

1,491.2

  845.2

 202.1

Small Planet Foods and other 

248.6  

Total 

$10,480.2   $10,163.9    $10,209.8 

U.S. Retail Net Sales Percentage  
Change by Division

Big G 

Meals 

Pillsbury 

Snacks 

Yoplait 

Baking Products 

Small Planet Foods 

Total 

Fiscal 2012  
vs. 2011 

Fiscal 2011
vs. 2010

4%    

(2)%

Flat 

3 

15      

(5)      

3 

19      

3% 

(1)

(2)

5

1

(4)

13 

 Flat

In fiscal 2012, net sales for Big G cereals grew 4 per-
cent from last year driven by growth from established 
brands such as Honey Nut Cheerios, Cinnamon Toast 
Crunch, and Chex varieties along with contributions 
from new products including Peanut Butter Multi Grain 
Cheerios and Fiber One 80 Calories cereals. Meals divi-
sion net sales were flat. Pillsbury net sales grew 3 per-
cent, led by frozen breakfast items, biscuits, and sweet 
rolls. Snacks net sales grew 15 percent, driven by Fiber 
One and Nature Valley snack bars. Net sales for Yoplait 
declined 5 percent as growth from Go-GURT and Yoplait 
Greek was offset by volume declines on certain estab-
lished product lines. Net sales for Baking Products grew 
3 percent, driven by flour pricing. Small Planet Food’s net 
sales were up 19 percent, led by Lärabar natural fruit 
and nut bars, and Cascadian Farm organic cereals and 
grain snack bars.

In fiscal 2011, net sales for Big G cereals declined 2 per-
cent from fiscal 2010 which included Chocolate Cheerios 
and Wheaties Fuel introductory volume. Meals division 
net sales decreased 1 percent as Helper dinner mixes 
and Green Giant canned vegetables declines were par-
tially offset by growth in Old El Paso Mexican prod-
ucts,  Progresso  ready-to-serve  soups,  and  Wanchai 
Ferry and Macaroni Grill frozen entrees. Pillsbury net 
sales declined 2 percent due to sales declines in Totino’s 
pizza. Snacks net sales grew 5 percent, driven by Nature 
Valley and Fiber One grain snack bars. Net sales for 
Yoplait grew 1 percent including the acquisition of the 
Mountain High yogurt business. Net sales for Baking 
Products declined 4 percent. Small Planet Food’s net sales 
were up 13 percent driven by double-digit growth for 
Lärabar natural fruit and nut bars.

Segment operating profit of $2.3 billion in fiscal 2012 
declined $53 million, or 2 percent, from fiscal 2011. The 
decrease  was  primarily  driven  by  higher  input  costs, 
lower volume, and a 5 percent increase in advertising 
and media expense. 

Segment operating profit of $2.3 billion in fiscal 2011 
declined $37 million, or 2 percent, from fiscal 2010. The 
decrease  was  primarily  driven  by  unfavorable  supply 
chain costs of $81 million, partially offset by a 9 percent 
reduction in advertising and media expense.

Annual Report 2012 

25

 
  
 
  
 
  
  
 
   
   
   
International  Segment  Our  International  segment 
consists of retail and foodservice businesses outside of 
the United States. In Canada, our major product cate-
gories are ready-to-eat cereals, shelf stable and frozen 
vegetables, dry dinners, refrigerated and frozen dough 
products, dessert and baking mixes, frozen pizza snacks, 
refrigerated yogurt, and grain and fruit snacks. In mar-
kets  outside  North  America,  our  product  categories 
include super-premium ice cream and frozen desserts, 
refrigerated yogurt, grain snacks, shelf stable and frozen 
vegetables, refrigerated and frozen dough products, and 
dry dinners. Our International segment also includes 
products manufactured in the United States for export, 
mainly to Caribbean and Latin American markets, as 
well as products we manufacture for sale to our inter-
national joint ventures. Revenues from export activities 
and franchise fees are reported in the region or country 
where the end customer is located.

In fiscal 2012, net sales for our International segment 
were $4,194 million, up 46 percent from fiscal 2011. This 
growth was driven by 36 percentage points contributed 
by the acquisition of Yoplait S.A.S. Volume contributed 
65  percentage  points  of  net  sales  growth,  including 
63 percentage points resulting from the acquisition of 
Yoplait S.A.S., and favorable foreign currency exchange 
contributed 1 percentage point of net sales growth. These 
gains were partially offset by a decrease of 20 percentage 
points due to unfavorable net price realization and mix 
resulting from the acquisition of Yoplait S.A.S.   

Net sales totaled $2,876 million in fiscal 2011, up 7 
percent from $2,685 million in fiscal 2010. The growth 
in fiscal 2011 was driven by 6 percentage points of con-
tributions from volume and 1 percentage point from net 
price realization and mix. Foreign currency exchange 
was flat compared to fiscal 2010. 

Components of International Net Sales Growth

Fiscal 2012  
vs. 2011  

 Fiscal 2011 
 vs. 2010 

Contributions from volume growth (a) 
Net price realization and mix 

Foreign currency exchange 

Net sales growth 

65  pts 

(20)  pts 

1  pt  

46  pts 

6  pts

 1  pt

Flat

 7  pts

(a) Measured in tons based on the stated weight of our product shipments. 

Net sales for our International segment by geographic 

region are shown in the following tables:

International Net Sales by Geographic Region

In Millions  

Europe 

Asia/Pacific 

Canada 

 Fiscal Year

 2012  

 2011  

 2010 

$ 1,785.8  

 $  905.5    $  859.6 

    997.8   

   822.9 

  720.0 

   990.9  

   769.9 

  709.9 

Latin America 

    419.8  

   377.2 

   395.4 

Total 

$ 4,194.3  

$ 2,875.5    $ 2,684.9 

International Change in Net Sales by Geographic Region

Percentage Change in 
Net Sales as Reported 

Percentage Change in 
Net Sales on Constant 
Currency Basis(a)

Fiscal 2012 
vs. 2011 

Fiscal 2011 
vs. 2010 

Fiscal 2012  
vs. 2011  

 Fiscal 2011 
 vs. 2010 

Europe 

Asia/Pacific 

Canada 

Latin America 

Total 

97% 

21 

29 

11 

46% 

5% 

14 

8 

(5) 

7% 

98% 

17  

28  

14 

45% 

7%

9 

 3 

 11

 7%

(a) See the “Non-GAAP Measures” section on page 85 for our use of this 
measure.

In fiscal 2012, net sales in Europe grew 97 percent, 
including 90 percentage points from the acquisition of 
Yoplait S.A.S. The remaining growth was driven by Old 
El Paso Mexican products and Häagen Dazs in France, 
Green Giant, Nature Valley and Betty Crocker products 
in the United Kingdom, and favorable foreign currency 
exchange. In the Asia/Pacific region, net sales grew 21 
percent driven by growth from Häagen-Dazs products 
in China, the fiscal 2011 acquisition of Pasta Master in 
Australia, and favorable foreign currency exchange. Net 
sales in Canada increased 29 percent primarily due to 27 
percentage points of net sales growth from the acquisi-
tion of Yoplait S.A.S. The remaining growth was driven 
by Cheerios varieties, Old El Paso Mexican products, 
and favorable foreign currency exchange. Latin America 
net sales increased 11 percent driven by growth in La 
Salteña in Argentina and Diablitos in Venezuela, par-
tially offset by unfavorable foreign currency exchange.

In fiscal 2011, net sales in Europe increased by 5 per-
cent, driven by growth in Häagen Dazs and Nature 
Valley in the United Kingdom, and Old El Paso Mexican 
products in France and Switzerland, partially offset by 
unfavorable  foreign  currency  exchange.  In  the  Asia/
Pacific region, net sales grew 14 percent due to growth 
from  Häagen-Dazs  and  Wanchai  Ferry  brands 
in China, and atta flour in India. Net sales in Canada 

26 

General Mills

  
  
  
 
 
 
 
  
  
increased 8 percent due to favorable foreign currency 
exchange  and  growth  in  ready-to-eat-cereals.  Latin 
America net sales decreased 5 percent due to unfavor-
able foreign currency exchange primarily related to the 
2010 devaluation of the Venezuelan currency, partially 
offset by Diablitos growth in Venezuela and La Salteña 
growth in Argentina. 

Segment operating profit for fiscal 2012 grew 47 per-
cent to $430 million from $291 million in fiscal 2011, pri-
marily driven by the acquisition of Yoplait S.A.S., higher 
volume, and favorable foreign currency effects.

Segment operating profit for fiscal 2011 grew 52 per-
cent to $291 million, from $192 million in fiscal 2010, 
primarily driven by volume growth and favorable foreign 
currency exchange. In fiscal 2010, we incurred a $14 mil-
lion foreign exchange loss on the revaluation of non-
bolivar fuerte monetary balances in Venezuela. 

In January 2010, the Venezuelan government devalued 
the bolivar fuerte by resetting the official exchange rate. 
The effect of the devaluation was a $14 million foreign 
exchange loss in fiscal 2010, primarily on the revaluation 
of non- bolivar fuerte monetary balances in Venezuela. 
We continue to use the official exchange rate to remea-
sure the financial statements of our Venezuelan opera-
tions, as we intend to remit dividends solely through the 
government-operated Foreign Exchange Administration 
Board (CADIVI). The devaluation of the bolivar fuerte 
also reduced the U.S. dollar equivalent of our Venezuelan 
results of operations and financial condition, but this did 
not have a material impact on our results. During fiscal 
2010, Venezuela became a highly inflationary economy, 
which did not have a material impact on our results in 
fiscal 2012, 2011, or 2010.

Bakeries and Foodservice Segment In our Bakeries and 
Foodservice segment our major product categories are 
cereals, snacks, refrigerated yogurt, unbaked and fully 
baked frozen dough products, baking mixes, and flour. 
Many products we sell are branded to the consumer 
and nearly all are branded to our customers. We sell to 
distributors and operators in many customer channels, 
including foodservice, convenience stores, vending, and 
supermarket bakeries. 

For  fiscal  2011,  net  sales  for  our  Bakeries  and 
Foodservice segment increased 6 percent to $1,841 mil-
lion. The increase in fiscal 2011 was driven by an increase 
in net price realization and mix of 6 percentage points, 
primarily from prices indexed to commodity markets. 
Contributions from volume were flat, including a 2 per-
centage point decline from a divested product line.   

Components of Bakeries and Foodservice Net Sales Growth

Fiscal 2012  
vs. 2011  

 Fiscal 2011 
 vs. 2010 

Contributions from volume growth (a) 
Net price realization and mix 

Foreign currency exchange 

Net sales growth 

1 pt   

7  pts 

NM 

8  pts 

Flat

 6  pts

NM

 6  pts

(a) Measured in tons based on the stated weight of our product shipments. 

Net sales for our Bakeries and Foodservice segment by 

customer channel is shown in the following tables:

Bakeries and Foodservice Net Sales by Customer Channel

 Fiscal Year

In Millions 

 2012  

2011  

2010 

Bakeries and National  

  Restaurant Accounts 

$ 1,138.8 

$ 1,057.9   $   994.8 

Foodservice Distributors 

  601.4 

  557.3  

  543.3  

Convenience Stores 

   243.2 

  225.6  

    202.8

Total 

$ 1,983.4 

$ 1,840.8  $ 1,740.9

Bakeries and Foodservice Net Sales Percentage Change by 
Customer Channel 

Fiscal 2012  
vs. 2011  

 Fiscal 2011 
 vs. 2010 

Bakeries and National Restaurant Accounts 

Foodservice Distributors 

Convenience Stores 

Total 

8%  

8 

8  

8% 

6%

3 

11

6%

In fiscal 2012, segment operating profit was $287 mil-
lion, down from $306 million in fiscal 2011. The decrease 
was  primarily  driven  by  lower  grain  merchandising 
earnings. 

For  fiscal  2012,  net  sales  for  our  Bakeries  and 
Foodservice segment increased 8 percent to $1,983 mil-
lion. The increase in fiscal 2012 was driven by an increase 
in net price realization and mix of 7 percentage points 
and 1 percentage point contributed by volume growth.        

 Segment operating profit was $306 million in fiscal 
2011, up from $263 million in fiscal 2010. The increase 
was primarily driven by net price realization and mix 
and increased grain merchandising earnings, partially 
offset by higher input costs.

Annual Report 2012 

27

  
  
  
  
  
to 2018. Many provisions in the Act require the issu-
ance of additional guidance from various government 
agencies. Because the Act does not take effect fully until 
future years, the Act did not have a material impact on 
our fiscal 2012, 2011, or 2010 results of operations. Given 
the  complexity  of  the  Act,  the  extended  time  period 
over which the reforms will be implemented, and the 
unknown impact of future regulatory guidance, the full 
impact of the Act on future periods will not be known 
until those regulations are adopted.

LIqUIDITY 

The primary source of our liquidity is cash flow from 
operations. Over the most recent three-year period, our 
operations have generated $6.1 billion in cash. A sub-
stantial portion of this operating cash flow has been 
returned to stockholders through share repurchases and 
dividends. We also use this source of liquidity to fund 
our capital expenditures. We typically use a combination 
of cash, notes payable, and long-term debt to finance 
acquisitions and major capital expansions.

As of May 27, 2012, we had $446 million of cash and 
cash equivalents held in foreign jurisdictions which will 
be  used  to  fund  foreign  operations  and  acquisitions. 
There is currently no intent or need to repatriate these 
funds in order to meet domestic funding obligations or 
scheduled cash distributions. If we choose to repatriate 
cash held in foreign jurisdictions, we will only do so in a 
tax-neutral manner. 

Unallocated  Corporate  Items  Unallocated  corporate 
items include corporate overhead expenses, variances 
to planned domestic employee benefits and incentives, 
contributions to the General Mills Foundation, and other 
items that are not part of our measurement of segment 
operating performance. This includes gains and losses 
from mark-to-market valuation of certain commodity 
positions until passed back to our operating segments 
in accordance with our policy as discussed in Note 2  
of the Consolidated Financial Statements on page 49 of 
this report.

For fiscal 2012, unallocated corporate expense totaled 
$348 million compared to $184 million last year. In fiscal 
2012 we recorded a $104 million net increase in expense 
related to mark-to-market valuation of certain commod-
ity positions and grain inventories, compared to a $95 
million net decrease in expense last year. In fiscal 2012, 
we also recorded $11 million of integration costs related 
to the acquisition of Yoplait S.A.S. and Yoplait Marques 
S.A.S. These increases in expense were partially offset 
by a decrease in compensation and benefit expense com-
pared to fiscal 2011.

Unallocated corporate expense totaled $184 million 
in fiscal 2011 compared to $203 million in fiscal 2010. 
In fiscal 2011, we recorded a $95 million net decrease 
in expense related to mark-to-market valuation of cer-
tain commodity positions and grain inventories, com-
pared to a $7 million net increase in expense in fiscal 
2010. This was partially offset by a $69 million increase 
in  corporate  pension  expense  in  fiscal  2011.  In  fis-
cal 2010, we recorded a $13 million recovery against a  
corporate investment.  

IMPACT OF INFLATION 

We  have  experienced  significant  input  cost  volatil-
ity since fiscal 2006. Our gross margin performance in 
fiscal 2012 reflects the impact of 10 percent input cost 
inflation, primarily on commodities inputs. We expect 
the rate of inflation of commodities and energy costs 
to moderate in fiscal 2013. We attempt to minimize the 
effects of inflation through planning and operating prac-
tices. Our risk management practices are discussed on 
pages 41 through 42 of this report.

The  Patient  Protection  and  Affordable  Care  Act, 
as  amended  by  the  Health  Care  and  Education 
Reconciliation  Act  of  2010  (collectively,  the  Act)  was 
signed into law in March 2010. The Act codifies health 
care reforms with staggered effective dates from 2010 

28 

General Mills

Cash Flows from Operations

In Millions 

2012 

2011 

2010

Fiscal Year

Net earnings, including  

  earnings attributable to  

  noncontrolling interests 

$1,589.1 

$1,803.5  $1,535.0

Depreciation and amortization 

541.5 

472.6 

457.1 

After-tax earnings  

  from joint ventures 

Stock-based compensation 

Deferred income taxes 

(88.2) 

108.3 

149.4 

(96.4) 

(101.7)

105.3 

205.3 

107.3 

22.3 

Tax benefit on exercised options 

(63.1) 

(106.2) 

(114.0)

Distributions of earnings  

68.0 

72.7 

88.0 

 (222.2) 

(220.8) 

(17.2)

decreased 7 percent, compared to net sales growth of 
12 percent, primarily reflecting our inventory reduction 
efforts. In fiscal 2011, core working capital increased 16 
percent, compared to net sales growth of 2 percent, and 
in fiscal 2010, core working capital increased 3 percent, 
compared to net sales growth of 1 percent. 

In fiscal 2011, our operations generated $1.5 billion of 
cash compared to $2.2 billion in fiscal 2010. The decrease 
primarily reflects an $864 million increase in use of cash 
for net current assets and liabilities and a $200 million 
voluntary contribution to our principal domestic pen-
sion plans, partially offset by the $268 million increase 
in net earnings and a $183 million change in deferred 
income  taxes  primarily  related  to  our  pension  plan 
contribution and a change in tax legislation related to  
depreciation deductions. 

  from joint ventures 
Pension and other postretirement  
  benefit plan contributions 
Pension and other postretirement  
  benefit plan expense (income) 
Divestitures (gain) 
Restructuring, impairment,  
  and other exit costs (income) 
Changes in current  
  assets and liabilities 
Other, net 
Net cash provided by  
  operating activities 

77.8 
— 

73.6 
(17.4) 

(37.9)

—

97.8 

(1.3) 

23.4 

Cash Flows from Investing Activities

In Millions 

2012 

2011 

2010

Fiscal Year

Purchases of land, buildings,  

243.8 
(100.2) 

$2,402.0 

(720.9) 
(43.2) 

143.4 
75.5 

  and equipment 

Acquisitions 

$  (675.9) 

$(648.8) 

$(649.9)

(1,050.1) 

(123.3) 

—

Investments in affiliates, net 

(22.2) 

(1.8) 

(130.7)

$1,526.8  $2,181.2 

Proceeds from disposal of land,  

  buildings, and equipment 

2.2 

4.1 

7.4 

In fiscal 2012, our operations generated $2.4 billion 
of cash compared to $1.5 billion in fiscal 2011. The $875 
million increase primarily reflects changes in current 
assets and liabilities, including a $384 million increase 
driven  by  inventory  reduction  efforts  in  fiscal  2012. 
Prepaid expenses and other current assets accounted for 
a $245 million increase, primarily reflecting changes in 
foreign currency hedges and the fair value of open grain 
contracts. Other current liabilities accounted for a $386 
million increase, primarily reflecting changes in accrued 
income taxes as a result of audit settlements and court 
decisions in fiscal 2011 and changes in consumer mar-
keting  and  related  accruals. The  favorable  change  in 
working capital was offset by a $214 million decrease in 
net earnings. Additionally, fiscal 2012 includes non-cash 
restructuring charges of $101 million reflecting employee 
severance expense and the write-off of certain long-
lived assets. In both fiscal 2012 and fiscal 2011, we made 
a $200 million voluntary contribution to our principal 
domestic pension plans. 

We strive to grow core working capital at or below our 
growth in net sales. For fiscal 2012, core working capital 

Proceeds from divestiture  

  of product lines 

Exchangeable note 

Other, net 

Net cash used by  

— 

(131.6) 

6.8 

34.4 

— 

20.3 

—

—

52.0 

  investing activities 

$(1,870.8) 

$(715.1) 

$(721.2)

In fiscal 2012, cash used by investing activities increased 
by $1.2 billion from fiscal 2011. The increased use of cash 
primarily reflects the acquisitions of Yoplait S.A.S. and 
Yoplait Marques S.A.S. in fiscal 2012 for an aggregate 
purchase price of $1.2 billion, comprised of $900 million 
of cash, net of $30 million of cash acquired, and $261 
million of non-cash consideration for debt assumed. In 
addition, we purchased a zero coupon exchangeable note 
due in 2016 from Sodiaal with a notional amount of $132 
million. We invested $676 million in land, buildings, and 
equipment in fiscal 2012.  

In  fiscal  2011,  cash  used  by  investing  activities 
decreased by $6 million from fiscal 2010. The decreased 
use of cash reflects $25 million of proceeds from the 
divestiture of a foodservice frozen baked goods product 

Annual Report 2012 

29

 
 
line in our International segment and $9 million of pro-
ceeds from the sale of a pie shell product line in our 
Bakeries and Foodservice segment in fiscal 2011. In addi-
tion, in fiscal 2011, we paid $123 million for acquisitions 
during the year. We also invested $131 million in affili-
ates in fiscal 2010, mainly our CPW joint venture, to 
repay local borrowings.

We expect capital expenditures to be approximately 
$650 million in fiscal 2013, excluding any expenditures 
required to support Yoki. These expenditures will sup-
port initiatives that are expected to: increase manufac-
turing capacity for grain snacks and Greek yogurt; fuel 
International  growth  and  expansion;  continue  HMM 
initiatives  throughout  the  supply  chain;  and  support 
yogurt capacity initiatives of Yoplait S.A.S. 

Cash Flows from Financing Activities

Fiscal Year

In Millions 

2012 

2011 

2010

Change in notes payable 

$  227.9 

$  (742.6)  $  235.8

Issuance of long-term debt 

  1,390.5 

  1,200.0   

—

Payment of long-term debt 

  (1,450.1) 

(7.4)   

(906.9)

Proceeds from common stock  

  issued on exercised options 

233.5 

410.4   

388.8 

Tax benefit on exercised options 

63.1 

106.2   

114.0 

Purchases of common  

  stock for treasury 

Dividends paid 

Other, net 

Net cash used by   

(313.0) 

  (1,163.5)   

(691.8)

(800.1) 

(729.4)   

(643.7)

 (13.2)  

(10.3)   

 —

  financing activities 

$  (661.4)  $  (936.6)  $ (1,503.8)

Net cash used by financing activities decreased by 

$275 million in fiscal 2012. 

In February 2012, we repaid $1.0 billion of 6.0 percent 
notes. In November 2011, we issued $1.0 billion aggregate 
principal amount of 3.15 percent notes due December 
15, 2021. The net proceeds were used to repay a portion 
of our notes due February 2012, to reduce our commer-
cial paper borrowings, and for general corporate pur-
poses. Interest on these notes is payable semi-annually 
in arrears. These notes may be redeemed at our option 
at any time prior to September 15, 2021 for a specified 
make whole amount and any time on or after that date 
at par. These notes are senior unsecured, unsubordi-
nated obligations that include a change of control repur-
chase provision. 

As part of our acquisition of Yoplait S.A.S., we con-
solidated $458 million of primarily euro-denominated 

Euribor-based  floating-rate  bank  debt.  In  December 
2011, we refinanced this debt with $390 million of euro-
denominated Euribor-based floating-rate bank debt due 
at various dates through December 15, 2014.

In May 2011, we issued $300 million aggregate prin-
cipal amount of 1.55 percent fixed-rate notes and $400 
million  aggregate  principal  amount  of  floating-rate 
notes, both due May 16, 2014.  The proceeds of these 
notes were used to repay a portion of our outstanding 
commercial paper.  The floating-rate notes bear interest 
equal to three-month LIBOR plus 35 basis points, subject 
to quarterly reset.  Interest on the floating-rate notes is 
payable quarterly in arrears.  Interest on the fixed-rate 
notes is payable semi-annually in arrears.  The fixed-rate 
notes may be redeemed at our option at any time for a 
specified make whole amount.  These notes are senior 
unsecured, unsubordinated obligations that include a 
change of control repurchase provision.

In June 2010, we issued $500 million aggregate prin-
cipal amount of 5.4 percent notes due 2040. The pro-
ceeds of these notes were used to repay a portion of 
our  outstanding  commercial  paper.  Interest  on  these 
notes is payable semi-annually in arrears. These notes 
may be redeemed at our option at any time for a speci-
fied make whole amount. These notes are senior unse-
cured, unsubordinated obligations that include a change 
of control repurchase provision.

In May 2010, we paid $437 million to repurchase in a 
cash tender offer $400 million of our previously issued 
debt. We repurchased $221 million of our 6.0 percent 
notes due 2012 and $179 million of our 5.65 percent 
notes due 2012. We issued commercial paper to fund the 
repurchase. 

During fiscal 2012, we had $234 million in proceeds 
from common stock issued on exercised options com-
pared to $410 million in fiscal 2011, a decrease of $177 
million. During fiscal 2010, we had $389 million proceeds 
from common stock issued on exercised options.

During fiscal 2012, we repurchased 8 million shares 
of our common stock for an aggregate purchase price 
of $313 million. During fiscal 2011, we repurchased 32 
million shares of our common stock for an aggregate 
purchase price of $1,164 million. During fiscal 2010, we 
repurchased 21 million shares of our common stock for 
an aggregate purchase price of $692 million. On June 
28, 2010, our Board of Directors authorized the repur-
chase of up to 100 million shares of our common stock. 
Purchases under the authorization can be made in the 
open  market  or  in  privately  negotiated  transactions, 
including the use of call options and other derivative 

30 

General Mills

 
 
 
 
 
 
 
 
 
 
 
instruments, Rule 10b5-1 trading plans, and accelerated 
repurchase programs. The authorization has no specified 
termination date.  

The following table details the fee-paid committed and 
uncommitted credit lines we had available as of May 27, 
2012:

Dividends paid in fiscal 2012 totaled $800 million, or 
$1.22 per share, a 9 percent per share increase from fis-
cal 2011. Dividends paid in fiscal 2011 totaled $729 mil-
lion, or $1.12 per share, a 17 percent per share increase 
from fiscal 2010 dividends of $0.96 per share. On June 
26, 2012, our Board of Directors approved a dividend 
increase to an annual rate of $1.32 per share, an 8 per-
cent increase from the rate paid in fiscal 2012.

Selected Cash Flows from Joint Ventures

Selected cash flows from our joint ventures are set 

forth in the following table:

Inflow (Outflow), in Millions 

2012 

2011 

2010

Advances to joint ventures, net 

$(22.2) 

$(1.8) 

$(128.1)

Dividends received 

68.0 

72.7 

88.0 

Fiscal Year

CAPITAL RESOURCES

Total capital consisted of the following:

In Millions 

Notes payable 

Current portion of long-term debt 

Long-term debt 

Total debt 

Redeemable interest 

Noncontrolling interests 

Stockholders’ equity 

Total capital 

May 27, 2012  May 29, 2011

$  526.5 

$  311.3 

741.2 

6,161.9 

7,429.6 

847.8 

461.0 

1,031.3 

5,542.5

6,885.1 

— 

246.7 

6,421.7 

6,365.5 

$15,160.1 

$13,497.3

The increase in total capital from fiscal 2011 to fis-
cal 2012 was primarily due to additional non-controlling 
interests and the redeemable interest generated as a 
result of the acquisitions of Yoplait S.A.S. and Yoplait 
Marques S.A.S., as well as an increase in long-term debt 
and notes payable as a result of our debt refinancing 
activities during fiscal 2012.  

In Billions 

Credit facility expiring:

  April 2015 

  April 2017 

Total committed credit facilities 

Uncommitted credit facilities 

Total committed and uncommitted credit facilities 

Amount

$1.0

1.7

2.7

0.4

$3.1

To  ensure  availability  of  funds,  we  maintain  bank 
credit lines sufficient to cover our outstanding short-term 
borrowings. Commercial paper is a continuing source of 
short-term financing. We have commercial paper pro-
grams available to us in the United States and Europe. 
Our commercial paper borrowings are supported by $2.7 
billion of fee-paid committed credit lines, consisting of a 
$1.0 billion facility expiring in April 2015 and a $1.7 bil-
lion facility expiring in April 2017. We also have $394 mil-
lion in uncommitted credit lines that support our foreign 
operations. As of May 27, 2012, there were no amounts 
outstanding on the fee-paid committed credit lines and 
$114 million was drawn on the uncommitted lines. The 
credit facilities contain several covenants, including a 
requirement to maintain a fixed charge coverage ratio of 
at least 2.5 times.

Certain of our long-term debt agreements, our credit 
facilities,  and  our  noncontrolling  interests  contain 
restrictive covenants. As of May 27, 2012, we were in 
compliance with all of these covenants.

We have $741 million of long-term debt maturing in 
the  next  12  months  that  is  classified  as  current.  We 
believe that cash flows from operations, together with 
available short- and long-term debt financing, will be 
adequate to meet our liquidity and capital needs for at 
least the next 12 months.

As  of  May  27,  2012,  our  total  debt,  including  the 
impact of derivative instruments designated as hedges, 
was 71 percent in fixed-rate and 29 percent in floating-
rate instruments, compared to 77 percent in fixed-rate 
and 23 percent in floating-rate instruments on May 29, 
2011. The change in the fixed-rate and floating-rate per-
centages was driven by the addition of the floating-rate 
debt consolidated as part of the acquisition of Yoplait 
S.A.S. and an increase in notes payable in fiscal 2012.

Growth in return on average total capital is one of 
our  key  performance  measures  (see  the  “Non-GAAP 
Measures” section on page 85 for our discussion of this 

Annual Report 2012 

31

 
 
 
measure,  which  is  not  defined  by  GAAP).  Return  on 
average total capital decreased from 13.8 percent in fis-
cal 2011 to 12.7 percent in fiscal 2012 primarily reflecting 
the impact of the acquisition of Yoplait S.A.S. and Yoplait 
Marques S.A.S. We also believe that the ratio of fixed 
charge coverage and the ratio of operating cash flow to 
debt are important measures of our financial strength. 
Our fixed charge coverage ratio in fiscal 2012 was 6.26 
compared to 7.03 in fiscal 2011. The measure decreased 
from fiscal 2011 as earnings before income taxes and 
after-tax earnings from joint ventures decreased by $218 
million and fixed charges increased by $18 million, driven 
mainly by higher interest and rent expense. Our oper-
ating cash flow to debt ratio increased 10.1 percentage 
points to 32.3 percent in fiscal 2012, primarily driven by 
an increase of $875 million in cash flows from operations.
During the fourth quarter of fiscal 2012, we entered 
into a purchase agreement with Yoki, a privately held 
food company headquartered in Sao Bernardo do Campo, 
Brazil, for an aggregate purchase price of approximately 
1.97  billion  Brazilian  reals  (approximately  $990  mil-
lion as of May 27, 2012) including the assumption of 
approximately 220 million Brazilian reals (approximately 
$110 million as of May 27, 2012) of outstanding debt.  
The purchase price is subject to an adjustment based 
on the net asset value of the business at the closing 
date.  Yoki operates in several food categories, including 
snacks, convenient meals, basic foods, and seasonings.  
We expect the transaction to be completed in the first 
half of fiscal 2013.  We expect to fund this transaction 
using cash available in our foreign subsidiaries and com-
mercial paper.

During the first quarter of fiscal 2012, we acquired 
a 51 percent controlling interest in Yoplait S.A.S. and 
a 50 percent interest in Yoplait Marques S.A.S. Sodiaal 
holds the remaining interests in each of the entities. We 
consolidated both entities into our consolidated financial 
statements. At the date of the acquisition, we recorded 
the $264 million fair value of Sodiaal’s 50 percent inter-
est in Yoplait Marques S.A.S. as a noncontrolling inter-
est, and the $904 million fair value of its 49 percent 
interest in Yoplait S.A.S. as a redeemable interest on our 
Consolidated Balance Sheets. These euro-denominated 
interests are reported in U.S. dollars on our Consolidated 
Balance Sheets. Sodiaal has the ability to put a limited 
portion of its redeemable interest to us at fair value once 
per year up to a maximum of 9 years. As of May 27, 
2012, the redemption value of the redeemable interest 
was $848 million which approximates its fair value.

As  of May  27,  2012,  we  also  had  a  noncontrolling 
interest related to our subsidiary General Mills Cereals, 
LLC (GMC). We hold all interests in GMC other than 
Class A Limited Membership Interests (Class A Interests) 
which were held by an unrelated third-party investor. 
On June 1, 2012, subsequent to our year end, we restruc-
tured GMC through the distribution of its manufactur-
ing assets, stock, inventory, cash and certain intellectual 
property to a wholly owned subsidiary. GMC retained 
the  remaining  intellectual  property.  Immediately  fol-
lowing  the  restructuring,  the  Class  A  Interests  were 
sold by the current holder to another unrelated third- 
party investor.

The  third-party  holder  of  the  Class  A  Interests 
receives quarterly preferred distributions from available 
net income based on the application of a floating pre-
ferred return rate, currently equal to the sum of three-
month LIBOR plus 110 basis points, to the holder’s capital 
account balance established in the most recent mark-
to-market valuation (currently $252 million). The pre-
ferred return rate is adjusted every three years through 
a negotiated agreement with the Class A Interest holder 
or through a remarketing auction.

The holder of the Class A Interests may initiate a liq-
uidation of GMC under certain circumstances, including, 
without limitation, the bankruptcy of GMC or its sub-
sidiaries, GMC’s failure to deliver the preferred distribu-
tions on the Class A Interests, GMC’s failure to comply 
with portfolio requirements, breaches of certain cove-
nants, lowering of our senior debt rating below either 
Baa3 by Moody’s or BBB- by Standard & Poor’s, and a 
failed attempt to remarket the Class A Interests. In the 
event of a liquidation of GMC, each member of GMC will 
receive the amount of its then current capital account 
balance. The managing member may avoid liquidation by 
exercising its option to purchase the Class A Interests.

We may exercise our option to purchase the Class A 
Interests for consideration equal to the then current 
capital account value, plus any unpaid preferred return 
and the prescribed make-whole amount. If we purchase 
these interests, any change in the unrelated third-party 
investor’s capital account from its original value will be 
charged directly to retained earnings and will increase 
or decrease the net earnings used to calculate EPS in 
that period.

32 

General Mills

OFF-BALANCE SHEET ARRANGEMENTS AND 
CONTRACTUAL OBLIGATIONS

As of May 27, 2012, we have issued guarantees and com-
fort letters of $398 million for the debt and other obliga-
tions of consolidated subsidiaries, and guarantees and 
comfort letters of $335 million for the debt and other 
obligations of non-consolidated affiliates, mainly CPW. 
In addition, off-balance sheet arrangements are gener-
ally limited to the future payments under non-cancelable 
operating leases, which totaled $338 million as of May 
27, 2012.

As of May 27, 2012, we had invested in five variable 
interest entities (VIEs). None of our VIEs are material to 
our results of operations, financial condition, or liquidity 
as of and for the year ended May 27, 2012. We deter-
mined whether or not we were the primary beneficiary 
(PB) of each VIE using a qualitative assessment that con-
sidered the VIE’s purpose and design, the involvement 
of each of the interest holders, and the risks and ben-
efits of the VIE.  We are the PB of three of the VIEs. 
We provided minimal financial or other support to our 
VIEs during fiscal 2012 and there are no arrangements 
related to VIEs that would require us to provide signifi-
cant financial support in the future.

Our defined benefit plans in the United States are 
subject to the requirements of the Pension Protection 
Act (PPA). The PPA revised the basis and methodology 
for determining defined benefit plan minimum funding 
requirements as well as maximum contributions to and 
benefits paid from tax-qualified plans. Most of these 
provisions were applicable to our domestic defined ben-
efit pension plans in fiscal 2011. The PPA may ultimately 
require  us  to  make  additional  contributions  to  our 
domestic plans. We made $200 million of voluntary con-
tributions to our principal domestic plans in each of fis-
cal 2012 and fiscal 2011. We do not expect to be required 
to make any contributions in fiscal 2013. Actual fiscal 
2013 contributions could exceed our current projections, 
and may be influenced by our decision to undertake dis-
cretionary funding of our benefit trusts or by changes 
in regulatory requirements. Additionally, our projections 
concerning  timing  of  the  PPA  funding  requirements 
are subject to change and may be influenced by factors 
such as general market conditions affecting trust asset 
performance, interest rates, and our future decisions 
regarding certain elective provisions of the PPA.

The following table summarizes our future estimated 
cash payments under existing contractual obligations, 
including payments due by period:

In Millions 

Total 

2013  

2014-15 

  2018 and
2016-17  Thereafter

Payments Due by Fiscal Year

Long-term debt (a) 

$  6,900.5  $  739.6  $ 2,511.0  $  999.9  $2,650.0

Accrued interest 

Operating leases (b) 

Capital leases 

100.2 

337.7 

3.8 

100.2 

86.8 

1.8 

— 

124.2 

1.7 

Purchase obligations (c)  2,633.2  2,286.9 

168.1 

— 

78.1 

0.3 

91.8 

—

48.6 

—

86.4 

Total contractual  

  obligations 

9,975.4  3,215.3 

2,805.0  1,170.1 

2,785.0 

Other long-term  

  obligations (d) 

Total long-term  

2,142.4 

— 

— 

— 

—

  obligations 

$12,117.8  $3,215.3  $2,805.0  $1,170.1  $2,785.0

(a)   Amounts represent the expected cash payments of our long-term debt 
and do not include $4 million for capital leases or $1 million for net 
unamortized bond premiums and discounts and fair value adjustments.

(b)   Operating leases represents the minimum rental commitments under 

non-cancelable operating leases.

(c)   The majority of the purchase obligations represent commitments for 
raw material and packaging to be utilized in the normal course of busi-
ness and for consumer marketing spending commitments that support 
our brands. For purposes of this table, arrangements are considered pur-
chase obligations if a contract specifies all significant terms, including 
fixed or minimum quantities to be purchased, a pricing structure, and 
approximate timing of the transaction. Most arrangements are cancelable 
without a significant penalty and with short notice (usually 30 days). Any 
amounts reflected on the Consolidated Balance Sheets as accounts pay-
able and accrued liabilities are excluded from the table above.

(d)   The fair value of our foreign exchange, equity, commodity, and grain 
derivative contracts with a payable position to the counterparty was $56 
million as of May 27, 2012, based on fair market values as of that date. 
Future changes in market values will impact the amount of cash ulti-
mately paid or received to settle those instruments in the future. Other 
long-term obligations mainly consist of liabilities for accrued compensa-
tion and benefits, including the underfunded status of certain of our 
defined  benefit  pension,  other  postretirement,  and  postemployment 
plans, and miscellaneous liabilities. We expect to pay $19 million of ben-
efits from our unfunded postemployment benefit plans and $10 million of 
deferred compensation in fiscal 2013. We are unable to reliably estimate 
the amount of these payments beyond fiscal 2013. As of May 27, 2012, 
our total liability for uncertain tax positions and accrued interest and 
penalties was $281 million. 

Annual Report 2012 

33

 
 
 
 
 
SIGNIFICANT ACCOUNTING ESTIMATES

For a complete description of our significant account-
ing policies, see Note 2 to the Consolidated Financial 
Statements on page 49 of this report. Our significant 
accounting estimates are those that have a meaning-
ful impact on the reporting of our financial condition 
and results of operations. These estimates include our 
accounting for promotional expenditures, valuation of 
long-lived assets, intangible assets, redeemable interest, 
stock-based compensation, income taxes, and defined 
benefit pension, other postretirement and postemploy-
ment benefits.

Promotional Expenditures Our promotional activities 
are conducted through our customers and directly or 
indirectly with end consumers. These activities include: 
payments to customers to perform merchandising activ-
ities on our behalf, such as advertising or in-store dis-
plays; discounts to our list prices to lower retail shelf 
prices; payments to gain distribution of new products; 
coupons, contests, and other incentives; and media and 
advertising  expenditures. The  media  and  advertising 
expenditures are generally recognized as expense when 
the advertisement airs. The cost of payments to custom-
ers and other consumer-related activities are recognized 
as the related revenue is recorded, which generally pre-
cedes the actual cash expenditure. The recognition of 
these costs requires estimation of customer participa-
tion and performance levels. These estimates are made 
based on the forecasted customer sales, the timing and 
forecasted costs of promotional activities, and other fac-
tors. Differences between estimated expenses and actual 
costs are normally insignificant and are recognized as a 
change in management estimate in a subsequent period. 
Our accrued trade, coupon, and consumer marketing lia-
bilities were $561 million as of May 27, 2012, and $463 
million as of May 29, 2011. Because our total promo-
tional expenditures (including amounts classified as a 
reduction of revenues) are significant, if our estimates 
are inaccurate we would have to make adjustments in 
subsequent periods that could have a material effect on 
our results of operations.

Valuation of Long-lived Assets Long-lived assets are 
reviewed for impairment whenever events or changes 
in circumstances indicate that the carrying amount of 
an asset (or asset group) may not be recoverable. An 
impairment loss would be recognized when estimated 
undiscounted future cash flows from the operation and 

disposition of the asset group are less than the carry-
ing amount of the asset group. Asset groups have iden-
tifiable cash flows independent of other asset groups. 
Measurement of an impairment loss would be based 
on the excess of the carrying amount of the asset or 
asset group over its fair value. Fair value is measured 
using discounted cash flows or independent appraisals, 
as appropriate.

Intangible Assets Goodwill is not subject to amortiza-
tion and is tested for impairment annually and when-
ever events or changes in circumstances indicate that 
impairment may have occurred. Impairment testing is 
performed  for  each  of  our  reporting  units. We  com-
pare the carrying value of a reporting unit, including 
goodwill, to the fair value of the unit. Carrying value is 
based on the assets and liabilities associated with the 
operations of that reporting unit, which often requires 
allocation of shared or corporate items among reporting 
units. If the carrying amount of a reporting unit exceeds 
its fair value, we revalue all assets and liabilities of the 
reporting unit, excluding goodwill, to determine if the 
fair value of the net assets is greater than the net assets 
including goodwill. If the fair value of the net assets is 
less than the carrying amount of net assets including 
goodwill, impairment has occurred. Our estimates of fair 
value are determined based on a discounted cash flow 
model. Growth rates for sales and profits are determined 
using inputs from our annual long-range planning pro-
cess. We also make estimates of discount rates, perpetu-
ity growth assumptions, market comparables, and other 
factors. We performed our fiscal 2012 assessment as of 
November 28, 2011, and determined there was no impair-
ment of goodwill for any of our reporting units as their 
related fair values were substantially in excess of their  
carrying values.

We evaluate the useful lives of our other intangible 
assets, mainly brands, to determine if they are finite or 
indefinite-lived. Reaching a determination on useful life 
requires significant judgments and assumptions regard-
ing the future effects of obsolescence, demand, compe-
tition, other economic factors (such as the stability of 
the industry, known technological advances, legislative 
action that results in an uncertain or changing regula-
tory environment, and expected changes in distribution 
channels), the level of required maintenance expendi-
tures, and the expected lives of other related groups of 
assets. Intangible assets that are deemed to have definite 
lives are amortized on a straight-line basis, over their 
useful lives, generally ranging from 4 to 30 years.

34 

General Mills

Our indefinite-lived intangible assets, mainly intan-
gible  assets  primarily  associated  with  the  Pillsbury, 
Totino’s, Progresso, Green Giant, Yoplait, Old El Paso, 
and Häagen-Dazs brands, are also tested for impair-
ment annually and whenever events or changes in cir-
cumstances indicate that their carrying value may not 
be recoverable. We performed our fiscal 2012 assess-
ment of our brand intangibles as of November 28, 2011. 
Our estimate of the fair value of the brands was based 
on a discounted cash flow model using inputs which 
included: projected revenues from our annual long-range 
plan; assumed royalty rates that could be payable if we 
did not own the brands; and a discount rate. As of our 
assessment date, there was no impairment of any of our 
indefinite-lived intangible assets as their related fair val-
ues were substantially in excess of the carrying values.

As of May 27, 2012, we had $12.4 billion of goodwill 
and indefinite-lived intangible assets. While we currently 
believe that the fair value of each intangible exceeds its 
carrying value and that those intangibles so classified 
will contribute indefinitely to our cash flows, materially 
different assumptions regarding future performance of 
our businesses or a different weighted-average cost of 
capital could result in significant impairment losses and 
amortization expense.

In addition, we assess our investments in our joint 
ventures if we have reason to believe an impairment 
may have occurred including, but not limited to, ongo-
ing operating losses, projected decreases in earnings, 
increases in the weighted average cost of capital or sig-
nificant business disruptions.  The significant assump-
tions used to estimate fair value include revenue growth 
and profitability, royalty rates, capital spending, depre-
ciation and taxes, foreign currency exchange rates and 
a discount rate. By their nature, these projections and 
assumptions are uncertain. If we were to determine the 
current fair value of our investment was less than the 
carrying value of the investment, then we would assess 
if the shortfall was of a temporary or permanent nature 
and write down the investment to its fair value if we 
concluded the impairment is other than temporary.

Redeemable  Interest On  July  1,  2011,  we  acquired  a 
51 percent controlling interest in Yoplait S.A.S., a con-
solidated entity. Sodiaal holds the remaining 49 per-
cent interest in Yoplait S.A.S.  Sodiaal has the ability 
to put a limited portion of its redeemable interest to 
us at fair value once per year up to a maximum of 9 
years. This put option requires us to classify Sodiaal’s 

interest as a redeemable interest outside of equity on 
our Consolidated Balance Sheets for as long as the put is 
exercisable by Sodiaal. When the put is no longer exercis-
able, the redeemable interest will be reclassified to non-
controlling interests on our Consolidated Balance Sheets. 
We adjust the value of the redeemable interest through 
additional paid-in capital on our Consolidated Balance 
Sheets quarterly to the redeemable interest’s redemp-
tion value, which approximates its fair value. During the 
fourth quarter of fiscal 2012, we adjusted the redeemable 
interest’s redemption value based on a discounted cash 
flow model. The significant assumptions used to estimate 
the redemption value include projected revenue growth 
and profitability from our long range plan, capital spend-
ing, depreciation and taxes, foreign currency rates, and a 
discount rate.

Stock-based  Compensation  The  valuation  of  stock 
options is a significant accounting estimate that requires 
us  to  use  judgments  and  assumptions  that  are  likely 
to have a material impact on our financial statements. 
Annually,  we  make  predictive  assumptions  regarding 
future stock price volatility, employee exercise behavior, 
dividend yield, and the forfeiture rate.

We estimate our future stock price volatility using the 
historical volatility over the expected term of the option, 
excluding time periods of volatility we believe a market-
place participant would exclude in estimating our stock 
price volatility. We also have considered, but did not use, 
implied volatility in our estimate, because trading activity 
in options on our stock, especially those with tenors of 
greater than 6 months, is insufficient to provide a reli-
able measure of expected volatility. If all other assump-
tions are held constant, a one percentage point increase 
in our fiscal 2012 volatility assumption would increase 
the grant-date fair value of our fiscal 2012 option awards 
by 6 percent.

Our expected term represents the period of time that 
options granted are expected to be outstanding based on 
historical data to estimate option exercises and employee 
terminations within the valuation model. Separate groups 
of employees have similar historical exercise behavior 
and therefore were aggregated into a single pool for valu-
ation purposes. The weighted-average expected term for 
all employee groups is presented in the table below. An 
increase in the expected term by 1 year, leaving all other 
assumptions constant, would change the grant date fair 
value by 17 percent.

Annual Report 2012 

35

The  risk-free  interest  rate  for  periods  during  the 
expected  term  of  the  options  is  based  on  the  U.S. 
Treasury zero-coupon yield curve in effect at the time 
of grant.

The estimated fair values of stock options granted and 
the assumptions used for the Black-Scholes option-pric-
ing model were as follows:

Fiscal Year

2012 

2011 

2010

Estimated fair values of  

  stock options granted  

$ 5.88 

$ 4.12  

$ 3.20 

Assumptions:

  Risk-free interest rate 
  Expected term 
  Expected volatility 
  Dividend yield 

2.9% 

2.9% 

3.7%

8.5 years 

8.5 years 

8.5 years

17.6% 
3.3% 

18.5% 
3.0% 

18.9%

3.4%

To the extent that actual outcomes differ from our 
assumptions,  we  are  not  required  to  true  up  grant-
date fair value-based expense to final intrinsic values. 
However, these differences can impact the classifica-
tion of cash tax benefits realized upon exercise of stock 
options, as explained in the following two paragraphs. 
Furthermore, historical data has a significant bearing on 
our forward-looking assumptions. Significant variances 
between actual and predicted experience could lead to 
prospective revisions in our assumptions, which could 
then significantly impact the year-over-year comparabil-
ity of stock-based compensation expense.

Any corporate income tax benefit realized upon exer-
cise or vesting of an award in excess of that previously 
recognized in earnings (referred to as a windfall tax ben-
efit) is presented in the Consolidated Statements of Cash 
Flows as a financing cash flow. The actual impact on 
future years’ financing cash flow will depend, in part, 
on the volume of employee stock option exercises dur-
ing a particular year and the relationship between the 
exercise-date market value of the underlying stock and 
the original grant-date fair value previously determined 
for financial reporting purposes.

Realized  windfall  tax  benefits  are  credited  to  addi-
tional paid-in capital within the Consolidated Balance 
Sheets. Realized shortfall tax benefits (amounts which 
are less than that previously recognized in earnings) 
are first offset against the cumulative balance of wind-
fall tax benefits, if any, and then charged directly to 
income tax expense, potentially resulting in volatility 
in our consolidated effective income tax rate. We cal-
culated a cumulative amount of windfall tax benefits 

from post-1995 fiscal years for the purpose of account-
ing for future shortfall tax benefits and currently have 
sufficient cumulative windfall tax benefits to absorb pro-
jected arising shortfalls, such that we do not currently 
expect future earnings to be affected by this provision. 
However, as employee stock option exercise behavior is 
not within our control, it is possible that materially dif-
ferent reported results could occur if different assump-
tions or conditions were to prevail.

Income Taxes We apply a more-likely-than-not thresh-
old to the recognition and derecognition of uncertain 
tax positions. Accordingly we recognize the amount of 
tax benefit that has a greater than 50 percent likelihood 
of  being  ultimately  realized  upon  settlement.  Future 
changes in judgment related to the expected ultimate 
resolution of uncertain tax positions will affect earnings 
in the quarter of such change. 

We are subject to federal income taxes in the United 
States as well as various state, local, and foreign jurisdic-
tions. A number of years may elapse before an uncertain 
tax position is audited and finally resolved. While it is 
often difficult to predict the final outcome or the timing 
of resolution of any particular uncertain tax position, 
we believe that our liabilities for income taxes reflect the 
most likely outcome. We adjust these liabilities, as well 
as the related interest, in light of changing facts and cir-
cumstances. Settlement of any particular position would 
usually require the use of cash.

The  number  of  years  with  open  tax  audits  varies 
depending  on  the  tax  jurisdiction.  Our  major  taxing 
jurisdictions include the United States (federal and state) 
and Canada. The IRS initiated its audit of our fiscal 2009 
and fiscal 2010 tax years during fiscal 2012.

During fiscal 2012, we reached a settlement with the 
IRS concerning research and development tax credits 
claimed for fiscal years 2002 to 2008. This settlement 
did not have a material impact on our results of opera-
tions or financial position. As of the end of fiscal 2012, 
we have effectively settled all issues with the IRS for fis-
cal years 2008 and prior.

During fiscal 2011, we reached a settlement with the 
IRS  concerning  certain  corporate  income  tax  adjust-
ments for fiscal years 2002 to 2008.  The adjustments 
primarily relate to the amount of capital loss, deprecia-
tion, and amortization we reported as a result of the 
sale of noncontrolling interests in our GMC subsidiary. 
As a result, we recorded a $108 million reduction in our 
total liabilities for uncertain tax positions in fiscal 2011. 

36 

General Mills

 
 
 
We made payments totaling $385 million in fiscal 2011 
related to this settlement.  

Also during fiscal 2011, the Superior Court of the State 
of California issued an adverse decision concerning our 
state income tax apportionment calculations. As a result, 
we recorded a $12 million increase in our total liabilities 
for uncertain tax positions in fiscal 2011. We believe our 
positions are supported by substantial technical author-
ity and have appealed this decision. We do not expect to 
make a payment related to this matter until it is defini-
tively resolved.

Various tax examinations by United States state tax-
ing authorities could be conducted for any open tax year, 
which vary by jurisdiction, but are generally from 3 to 5 
years. Currently, several state examinations are in prog-
ress. The Canada Revenue Agency (CRA) has completed 
its review of our income tax returns in Canada for fiscal 
years 2003 to 2005. The CRA has raised assessments 
for these years to which we have objected or otherwise 
addressed through the Mutual Agreement procedures 
of the Canada-US tax treaty. We believe our positions 
are supported by substantial technical authority and are 
vigorously defending our positions. We do not anticipate 
that any United States or Canadian tax adjustments will 
have a significant impact on our financial position or 
results of operations.

As of May 27, 2012, our total liability for uncertain tax 
positions and accrued interest and penalties was $281 
million. We do not expect to pay any amounts related to 
uncertain tax positions or accrued interest in the next 
12 months. We are not able to reasonably estimate the 
timing of future cash flows beyond 12 months due to 
uncertainties in the timing of tax audit outcomes.

Defined Benefit Pension, Other Postretirement And 
Postemployment Benefit Plans

Defined Benefit Pension Plans We have defined benefit 
pension plans covering most employees in the United 
States, Canada, France, and the United Kingdom. Benefits 
for salaried employees are based on length of service and 
final average compensation. Benefits for hourly employ-
ees include various monthly amounts for each year of 
credited service. Our funding policy is consistent with 
the  requirements  of  applicable  laws.  We  made  $200 
million of voluntary contributions to our principal U.S. 
plans in each of fiscal 2012 and fiscal 2011. We do not 
expect to be required to make any contributions in fiscal 
2013. Our principal domestic retirement plan covering 

salaried employees has a provision that any excess pen-
sion assets would be allocated to active participants if 
the plan is terminated within five years of a change in 
control. In fiscal 2012, we announced changes to our U.S. 
defined benefit pension plans. All new salaried employees 
hired on or after June 1, 2013, will be eligible for a new 
retirement program that does not include a defined ben-
efit pension plan. Current salaried employees will remain 
in the existing defined benefit pension plan with adjust-
ments to benefits.

Other Postretirement Benefit Plans We also sponsor 
plans that provide health care benefits to the majority of 
our retirees in the United States and Canada. The salaried 
health care benefit plan is contributory, with retiree con-
tributions based on years of service. We make decisions 
to fund related trusts for certain employees and retirees 
on an annual basis. We did not make voluntary contribu-
tions to these plans in fiscal 2012. The Patient Protection 
and Affordable Care Act, as amended by the Health Care 
and Education Reconciliation Act of 2010 (collectively, the 
Act), was signed into law in March 2010. We continue 
to evaluate the effect of the Act, including its potential 
impact on the future cost of our benefit plans.

Postemployment Benefit Plans Under certain circum-
stances, we also provide accruable benefits to former 
or inactive employees in the United States, Canada, and 
Mexico, and members of our Board of Directors, including 
severance and certain other benefits payable upon death. 
We recognize an obligation for any of these benefits that 
vest or accumulate with service. Postemployment ben-
efits that do not vest or accumulate with service (such as 
severance based solely on annual pay rather than years 
of service) are charged to expense when incurred. Our 
postemployment benefit plans are unfunded.

We recognize benefits provided during retirement or 
following employment over the plan participants’ active 
working life. Accordingly, we make various assumptions 
to predict and measure costs and obligations many years 
prior to the settlement of our obligations. Assumptions 
that require significant management judgment and have 
a material impact on the measurement of our net peri-
odic benefit expense or income and accumulated ben-
efit obligations include the long-term rates of return on 
plan assets, the interest rates used to discount the obli-
gations for our benefit plans, and the health care cost 
trend rates.

Annual Report 2012 

37

Expected Rate of Return on Plan Assets Our expected 
rate of return on plan assets is determined by our asset 
allocation, our historical long-term investment perfor-
mance,  our  estimate  of  future  long-term  returns  by 
asset class (using input from our actuaries, investment 
services, and investment managers), and long-term infla-
tion assumptions. We review this assumption annually 
for each plan, however, our annual investment perfor-
mance for one particular year does not, by itself, signifi-
cantly influence our evaluation.

The investment objective for our defined benefit pen-
sion and other postretirement benefit plans is to secure 
the benefit obligations to participants at a reasonable 
cost to us. Our goal is to optimize the long-term return 
on plan assets at a moderate level of risk. The defined 
benefit pension and other postretirement portfolios are 
broadly diversified across asset classes. Within asset 
classes,  the  portfolios  are  further  diversified  across 
investment styles and investment organizations. For the 
defined benefit pension plans, the long-term investment 
policy allocation is: 25 percent to equities in the United 
States; 15 percent to international equities; 10 percent to 
private equities; 35 percent to fixed income; and 15 per-
cent to real assets (real estate, energy, and timber). For 
other postretirement benefit plans, the long-term invest-
ment policy allocations are: 30 percent to equities in the 
United States; 20 percent to international equities; 10 
percent to private equities; 30 percent to fixed income; 
and 10 percent to real assets (real estate, energy, and 
timber). The actual allocations to these asset classes may 
vary tactically around the long-term policy allocations 
based on relative market valuations.

Our historical investment returns (compound annual 
growth  rates)  for  our  United  States  defined  benefit 
pension and other postretirement plan assets were 1.2 
percent, 2.3 percent, 7.7 percent, 8.1 percent, and 9.5 
percent for the 1, 5, 10, 15, and 20 year periods ended  
May 27, 2012.

On  a  weighted-average  basis,  the  expected  rate  of 
return for all defined benefit plans was 9.52 percent for 
fiscal 2012, 9.53 percent for fiscal 2011, and 9.55 per-
cent for fiscal 2010. During fiscal 2012, we lowered our 
weighted-average expected rate of return on plan assets 
for our principal defined benefit pension and other post-
retirement plans in the United States to 8.6 percent due 
to generally lower expectations for long-term rates of 
return across our asset classes due to the recent global 
economic slowdown and our expectation of an extended 
time frame for recovery. 

Lowering the expected long-term rate of return on 
assets by 50 basis points would increase our net pension 
and postretirement expense by $26.5 million for fiscal 
2013. A market-related valuation basis is used to reduce 
year-to-year expense volatility. The market-related valu-
ation recognizes certain investment gains or losses over 
a five-year period from the year in which they occur. 
Investment gains or losses for this purpose are the dif-
ference between the expected return calculated using 
the market-related value of assets and the actual return 
based on the market-related value of assets. Our outside 
actuaries perform these calculations as part of our deter-
mination of annual expense or income.

Discount  Rates  Our  discount  rate  assumptions  are 
determined annually as of the last day of our fiscal year 
for our defined benefit pension, other postretirement, 
and postemployment benefit plan obligations. We also 
use the same discount rates to determine defined ben-
efit pension, other postretirement, and postemployment 
benefit plan income and expense for the following fis-
cal year. We work with our actuaries to determine the 
timing and amount of expected future cash outflows to 
plan participants and, using the top quartile of AA-rated 
corporate bond yields, to develop a forward interest rate 
curve, including a margin to that index based on our 
credit risk. This forward interest rate curve is applied 
to our expected future cash outflows to determine our 
discount rate assumptions.

Our weighted-average discount rates were as follows:

Weighted-average Discount Rates

Defined  
Other
Benefit  Postretirement  Postemployment
Benefit
Benefit 
Pension  
Plans
Plans 
Plans 

Obligations as of 

  May 27, 2012, and  

  fiscal 2013 expense 

4.85% 

4.70% 

3.86 %

Obligations as of  

  May 29, 2011, and  

  fiscal 2012 expense 

Fiscal 2011 expense 

5.45% 

5.85% 

5.35% 

5.80% 

4.77 %

5.12 %

Lowering the discount rates by 50 basis points would 
increase our net defined benefit pension, other postre-
tirement, and postemployment benefit plan expense for 
fiscal 2013 by approximately $41.8 million. All obligation-
related experience gains and losses are amortized using 

38 

General Mills

 
 
 
 
a straight-line method over the average remaining ser-
vice period of active plan participants.

Health Care Cost Trend Rates We review our health 
care cost trend rates annually. Our review is based on 
data we collect about our health care claims experience 
and information provided by our actuaries. This infor-
mation  includes  recent  plan  experience,  plan  design, 
overall industry experience and projections, and assump-
tions used by other similar organizations. Our initial 
health care cost trend rate is adjusted as necessary to 
remain consistent with this review, recent experiences, 
and  short-term  expectations.  Our  initial  health  care 
cost trend rate assumption is 8.5 percent for all retirees. 
Rates are graded down annually until the ultimate trend 
rate of 5.2 percent is reached in 2019 for all retirees. 
The trend rates are applicable for calculations only if 
the retirees’ benefits increase as a result of health care 
inflation. The ultimate trend rate is adjusted annually, as 
necessary, to approximate the current economic view on 
the rate of long-term inflation plus an appropriate health 
care cost premium. Assumed trend rates for health care 
costs have an important effect on the amounts reported 
for the other postretirement benefit plans.

A one percentage point change in the health care 

cost trend rate would have the following effects:

In Millions 

One  
Percentage 
Point 
Increase 

One
Percentage
Point
Decrease

Effect on the aggregate of the service and  

interest cost components in fiscal 2013 

$  5.7 

$  (4.7)

Effect on the other postretirement  

  accumulated benefit obligation as of  

  May 27, 2012 

96.7 

 (85.4)

Any arising health care claims cost-related experience 
gain or loss is recognized in the calculation of expected 
future claims. Once recognized, experience gains and 
losses are amortized using a straight-line method over 
15 years, resulting in at least the minimum amortization 
required being recorded.

Financial Statement Impact  In fiscal 2012, we recorded 
net defined benefit pension, other postretirement, and 
postemployment benefit plan expense of $106 million 
compared to $95 million of expense in fiscal 2011 and 
$11 million of income in fiscal 2010. As of May 27, 2012, 
we had cumulative unrecognized actuarial net losses of 
$1.7 billion on our defined benefit pension plans and 

$232 million on our postretirement and postemployment 
benefit plans, mainly as the result of liability increases 
from lower interest rates and declines in the values of 
plan assets. These unrecognized actuarial net losses will 
result in increases in our future pension expense and 
increases in postretirement expense since they currently 
exceed the corridors defined by GAAP.

We use the 2012 IRS Static Mortality Table projected 
forward to our plans’ measurement dates to calculate the 
year-end defined benefit pension, other postretirement, and 
postemployment benefit obligations and annual expense.

Actual future net defined benefit pension, other post-
retirement,  and  postemployment  benefit  plan  income 
or  expense  will  depend  on  investment  performance, 
changes in future discount rates, changes in health care 
cost trend rates, and other factors related to the popula-
tions participating in these plans.

The  Patient  Protection  and  Affordable  Care  Act,  as 
amended by the Health Care and Education Reconciliation 
Act of 2010 (collectively, the Act), was signed into law in 
March 2010. The Act codifies health care reforms with 
staggered effective dates from 2010 to 2018 with many 
provisions in the Act requiring the issuance of additional 
guidance from various government agencies. Estimates 
of the future impacts of several of the Act’s provisions 
are incorporated into our postretirement benefit liability 
including the elimination of lifetime maximums and the 
imposition of an excise tax on high cost health plans. 
These  changes  resulted  in  a  $24  million  increase  in 
our postretirement benefit liability in fiscal 2010. Given 
the  complexity  of  the  Act,  the  extended  time  period 
over which the reforms will be implemented, and the 
unknown impact of future regulatory guidance, further 
financial impacts to our postretirement benefit liability 
and related future expense may occur.

RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS

In June 2011, the Financial Accounting Standards Board 
(FASB) issued new accounting guidance for the presenta-
tion of other comprehensive income (OCI). This guidance 
requires entities to present net income and OCI in either 
a single continuous statement or in separate consecutive 
statements. The guidance does not change the compo-
nents of net income or OCI, when OCI should be reclas-
sified to net income, or the EPS calculation. The guidance 
is effective for fiscal years beginning after December 15, 
2011, which for us is the first quarter of fiscal 2013. This 
guidance will not impact our results of operations or 
financial position.

Annual Report 2012 

39

 
 
 
 
In December 2011, the FASB issued new accounting 
disclosure requirements about the nature and exposure 
of offsetting arrangements related to financial and deriv-
ative instruments. The requirements are effective for fis-
cal years beginning after January 1, 2013, which for us is 
the first quarter of fiscal 2014. The requirements will not 
impact our results of operations or financial position.

CAUTIONARY STATEMENT RELEVANT TO FORWARD-
LOOKING INFORMATION FOR THE PURPOSE OF “SAFE 
HARBOR” PROVISIONS OF THE PRIVATE SECURITIES 
LITIGATION REFORM ACT OF 1995

This report contains or incorporates by reference for-
ward-looking  statements  within  the  meaning  of  the 
Private Securities Litigation Reform Act of 1995 that are 
based on our current expectations and assumptions. We 
also may make written or oral forward-looking state-
ments,  including  statements  contained  in  our  filings 
with the SEC and in our reports to stockholders.

The words or phrases “will likely result,” “are expected 
to,” “will continue,” “is anticipated,” “estimate,” “plan,” 
“project,” or similar expressions identify “forward-looking 
statements” within the meaning of the Private Securities 
Litigation Reform Act of 1995. Such statements are sub-
ject to certain risks and uncertainties that could cause 
actual results to differ materially from historical results 
and those currently anticipated or projected. We wish 
to caution you not to place undue reliance on any such 
forward-looking statements.

In connection with the “safe harbor” provisions of 
the Private Securities Litigation Reform Act of 1995, we 
are identifying important factors that could affect our 
financial performance and could cause our actual results 
in future periods to differ materially from any current 
opinions or statements.

pricing actions, and promotional activities of our com-
petitors; economic conditions, including changes in infla-
tion rates, interest rates, tax rates, or the availability of 
capital; product development and innovation; consumer 
acceptance of new products and product improvements; 
consumer reaction to pricing actions and changes in 
promotion levels; acquisitions or dispositions of busi-
nesses or assets; changes in capital structure; changes in 
laws and regulations, including labeling and advertising 
regulations; impairments in the carrying value of good-
will, other intangible assets, or other long-lived assets, 
or changes in the useful lives of other intangible assets; 
changes in accounting standards and the impact of sig-
nificant accounting estimates; product quality and safety 
issues, including recalls and product liability; changes 
in  consumer  demand  for  our  products;  effectiveness 
of advertising, marketing, and promotional programs; 
changes in consumer behavior, trends, and preferences, 
including weight loss trends; consumer perception of 
health-related issues, including obesity; consolidation 
in the retail environment; changes in purchasing and 
inventory levels of significant customers; fluctuations 
in the cost and availability of supply chain resources, 
including raw materials, packaging, and energy; disrup-
tions or inefficiencies in the supply chain; volatility in 
the market value of derivatives used to manage price 
risk  for  certain  commodities;  benefit  plan  expenses 
due to changes in plan asset values and discount rates 
used to determine plan liabilities; failure of our informa-
tion technology systems; foreign economic conditions, 
including currency rate fluctuations; and political unrest 
in foreign markets and economic uncertainty due to ter-
rorism or war.

You should also consider the risk factors that we iden-
tify in Item 1A of our 2012 Form 10-K, which could also 
affect our future results.

Our future results could be affected by a variety of 
factors, such as: competitive dynamics in the consumer 
foods industry and the markets for our products, includ-
ing new product introductions,  advertising  activities, 

We  undertake  no  obligation  to  publicly  revise  any 
forward-looking statements to reflect events or circum-
stances after the date of those statements or to reflect 
the occurrence of anticipated or unanticipated events.

40 

General Mills

quantitative and qualitative  
Disclosures About Market Risk 
We are exposed to market risk stemming from changes in 
interest rates, foreign exchange rates, commodity prices, 
and equity prices. Changes in these factors could cause 
fluctuations in our earnings and cash flows. In the nor-
mal course of business, we actively manage our exposure 
to these market risks by entering into various hedging 
transactions, authorized under established policies that 
place clear controls on these activities. The counterpar-
ties in these transactions are generally highly rated insti-
tutions. We establish credit limits for each counterparty. 
Our hedging transactions include but are not limited to a 
variety of derivative financial instruments.

hedge  our  foreign  currency  cash  flow  exposures.  We 
also generally swap our foreign-denominated commercial 
paper borrowings and nonfunctional currency intercom-
pany loans back to U.S. dollars or the functional cur-
rency; the gains or losses on these derivatives offset the 
foreign currency revaluation gains or losses recorded in 
earnings on the associated borrowings. We generally do 
not hedge more than 18 months forward.

We also have many net investments in foreign sub-
sidiaries that are denominated in euros. We previously 
hedged  a  portion  of  these  net  investments  by  issu-
ing  euro-denominated  commercial  paper  and  foreign 
exchange forward contracts. As of May 27, 2012, we had 
deferred net foreign currency transaction losses of $96 
million in AOCI associated with hedging activity.

INTEREST RATE RISK

COMMODITY PRICE RISK

We are exposed to interest rate volatility with regard 
to future issuances of fixed-rate debt, and existing and 
future issuances of floating-rate debt. Primary exposures 
include U.S. Treasury rates, LIBOR, Euribor, and commer-
cial paper rates in the United States and Europe. We use 
interest rate swaps and forward-starting interest rate 
swaps to hedge our exposure to interest rate changes, 
to reduce the volatility of our financing costs, and to 
achieve a desired proportion of fixed versus floating-rate 
debt, based on current and projected market conditions. 
Generally under these swaps, we agree with a counter-
party to exchange the difference between fixed-rate and 
floating-rate interest amounts based on an agreed upon 
notional principal amount.

As of May 27, 2012, we had interest rate swaps with 
$835 million of aggregate notional principal amount out-
standing, all of which converts fixed-rate notes to float-
ing-rate notes.

FOREIGN EXCHANGE RISK

Foreign currency fluctuations affect our net investments 
in foreign subsidiaries and foreign currency cash flows 
related to third party purchases, intercompany loans, 
product shipments, and foreign-denominated commercial 
paper. We are also exposed to the translation of foreign 
currency earnings to the U.S. dollar. Our principal expo-
sures are to the Australian dollar, Brazilian real, British 
pound sterling, Canadian dollar, Chinese renminbi, euro, 
Japanese yen, Swiss franc, and Mexican peso. We mainly 
use  foreign  currency  forward  contracts  to  selectively 

Many commodities we use in the production and dis-
tribution of our products are exposed to market price 
risks. We utilize derivatives to manage price risk for our 
principal ingredients and energy costs, including grains 
(oats, wheat, and corn), oils (principally soybean), non-fat 
dry milk, natural gas, and diesel fuel. Our primary objec-
tive when entering into these derivative contracts is to 
achieve certainty with regard to the future price of com-
modities purchased for use in our supply chain. We man-
age our exposures through a combination of purchase 
orders, long-term contracts with suppliers, exchange-
traded futures and options, and over-the-counter options 
and swaps. We offset our exposures based on current 
and projected market conditions and generally seek to 
acquire the inputs at as close to our planned cost as 
possible.

As of May 27, 2012, the net notional value of commod-
ity derivatives was $307 million, of which $127 million 
related to agricultural inputs and $180 million related to 
energy inputs. These contracts relate to inputs that gen-
erally will be utilized within the next 12 months.

EqUITY INSTRUMENTS

Equity price movements affect our compensation expense 
as certain investments made by our employees in our 
deferred compensation plan are revalued. We use equity 
swaps to manage this risk. As of May 27, 2012, the net 
notional amount of our equity swaps was $48 million.

Annual Report 2012 

41

VALUE AT RISK

The estimates in the table below are intended to mea-
sure the maximum potential fair value we could lose in 
one day from adverse changes in market interest rates, 
foreign exchange rates, commodity prices, and equity 
prices under normal market conditions. A Monte Carlo 
value-at-risk (VAR) methodology was used to quantify 
the market risk for our exposures. The models assumed 
normal market conditions and used a 95 percent confi-
dence level.

The VAR calculation used historical interest rates, for-
eign exchange rates, and commodity and equity prices 
from the past year to estimate the potential volatility 
and correlation of these rates in the future. The market 
data were drawn from the RiskMetrics™ data set. The 
calculations are not intended to represent actual losses 
in fair value that we expect to incur. Further, since the 
hedging instrument (the derivative) inversely correlates 
with the underlying exposure, we would expect that any 
loss or gain in the fair value of our derivatives would be 
generally offset by an increase or decrease in the fair 

value of the underlying exposure. The positions included 
in the calculations were: debt; investments; interest rate 
swaps; foreign exchange forwards; commodity swaps, 
futures and options; and equity instruments. The calcu-
lations do not include the underlying foreign exchange 
and commodities or equity-related positions that are off-
set by these market-risk-sensitive instruments. 

The  table  below  presents  the  estimated  maximum 
potential VAR arising from a one-day loss in fair value 
for our interest rate, foreign currency, commodity, and 
equity market-risk-sensitive instruments outstanding as 
of May 27, 2012, and May 29, 2011, and the average fair 
value impact during the year ended May 27, 2012.

In Millions 

Fair Value Impact

May 27, 
2012 

Average   
During 
Fiscal 2012 

May 29,
2011

Interest rate instruments 

$29.4 

$29.9 

$26.5

Foreign currency instruments 

Commodity instruments 

Equity instruments 

7.1 

3.8 

1.1 

7.6 

4.4 

0.6 

8.7

3.9

—

42 

General Mills

 
 
 
 
Reports of Management and Independent Registered Public Accounting Firm

REPORT OF MANAGEMENT RESPONSIBILITIES

REPORT OF INDEPENDENT REGISTERED PUBLIC 
ACCOUNTING FIRM

The management of General Mills, Inc. is responsible 
for the fairness and accuracy of the consolidated finan-
cial statements. The statements have been prepared in 
accordance with accounting principles that are gener-
ally accepted in the United States, using management’s 
best estimates and judgments where appropriate. The 
financial information throughout the Annual Report on 
Form 10-K is consistent with our consolidated financial 
statements.

Management has established a system of internal con-
trols that provides reasonable assurance that assets are 
adequately safeguarded and transactions are recorded 
accurately in all material respects, in accordance with 
management’s authorization. We maintain a strong audit 
program that independently evaluates the adequacy and 
effectiveness of internal controls. Our internal controls 
provide for appropriate separation of duties and respon-
sibilities, and there are documented policies regarding 
use of our assets and proper financial reporting. These 
formally  stated  and  regularly  communicated  policies 
demand highly ethical conduct from all employees.

The Audit Committee of the Board of Directors meets 
regularly with management, internal auditors, and our 
independent registered public accounting firm to review 
internal control, auditing, and financial reporting mat-
ters.  The  independent  registered  public  accounting 
firm, internal auditors, and employees have full and free 
access to the Audit Committee at any time.

The  Audit  Committee  reviewed  and  approved  the 
Company’s  annual  financial  statements.  The  Audit 
Committee recommended, and the Board of Directors 
approved, that the consolidated financial statements be 
included in the Annual Report. The Audit Committee 
also appointed KPMG LLP to serve as the Company’s 
independent registered public accounting firm for fiscal 
2013, subject to ratification by the stockholders at the 
annual meeting.

K. J. Powell 
Chairman of the Board 
and Chief Executive Officer  and Chief Financial Officer 

D. L. Mulligan 
Executive Vice President 

July 3, 2012

Annual Report 2012 

The Board of Directors and Stockholders
General Mills, Inc.:

We have audited the accompanying consolidated bal-
ance sheets of General Mills, Inc. and subsidiaries as of 
May 27, 2012 and May 29, 2011, and the related consoli-
dated statements of earnings, total equity, comprehensive 
income, and redeemable interest, and cash flows for each 
of the fiscal years in the three-year period ended May 27, 
2012. In connection with our audits of the consolidated 
financial statements, we have audited the accompany-
ing financial statement schedule.  We also have audited 
General Mills, Inc.’s internal control over financial report-
ing as of May 27, 2012, based on criteria established in 
Internal Control – Integrated Framework issued by the 
Committee of Sponsoring Organizations of the Treadway 
Commission (COSO). General Mills, Inc.’s management is 
responsible for these consolidated financial statements 
and financial statement schedule, for maintaining effec-
tive internal control over financial reporting, and for its 
assessment of the effectiveness of internal control over 
financial reporting, included in Management’s Report on 
Internal Control over Financial Reporting. Our respon-
sibility is to express an opinion on these consolidated 
financial statements and financial statement schedule 
and an opinion on the Company’s internal control over 
financial reporting based on our audits.

We conducted our audits in accordance with the stan-
dards  of  the  Public  Company  Accounting  Oversight 
Board (United States). Those standards require that we 
plan and perform the audits to obtain reasonable assur-
ance about whether the financial statements are free of 
material misstatement and whether effective internal 
control over financial reporting was maintained in all 
material respects. Our audits of the consolidated financial 
statements included examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial 
statements, assessing the accounting principles used and 
significant estimates made by management, and evalu-
ating the overall financial statement presentation. Our 
audit of internal control over financial reporting included 
obtaining  an  understanding  of  internal  control  over 
financial reporting, assessing the risk that a material 
weakness exists, and testing and evaluating the design 
and operating effectiveness of internal control based on 
the assessed risk. Our audits also included performing 

43

such other procedures as we considered necessary in 
the circumstances. We believe that our audits provide a 
reasonable basis for our opinions.

controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the 
policies or procedures may deteriorate.

A company’s internal control over financial reporting 
is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the 
preparation of financial statements  for  external pur-
poses in accordance with generally accepted accounting 
principles. A company’s internal control over financial 
reporting includes those policies and procedures that 
(1) pertain to the maintenance of records that, in reason-
able detail, accurately and fairly reflect the transactions 
and dispositions of the assets of the company; (2) pro-
vide reasonable assurance that transactions are recorded 
as necessary to permit preparation of financial state-
ments in accordance with generally accepted account-
ing principles, and that receipts and expenditures of the 
company are being made only in accordance with autho-
rizations of management and directors of the company; 
and (3) provide reasonable assurance regarding preven-
tion or timely detection of unauthorized acquisition, use, 
or disposition of the company’s assets that could have a 
material effect on the financial statements.

Because of its inherent limitations, internal control 
over financial reporting may not prevent or detect mis-
statements. Also, projections of any evaluation of effec-
tiveness to future periods are subject to the risk that 

In our opinion, the consolidated financial statements 
referred to above present fairly, in all material respects, 
the financial position of General Mills, Inc. and subsidiar-
ies as of May 27, 2012 and May 29, 2011, and the results 
of their operations and their cash flows for each of the 
fiscal years in the three-year period ended May 27, 2012, 
in conformity with U.S. generally accepted accounting 
principles. Also in our opinion, the accompanying finan-
cial statement schedule, when considered in relation to 
the basic consolidated financial statements taken as a 
whole, presents fairly, in all material respects, the infor-
mation set forth therein.  Also in our opinion, General 
Mills, Inc. maintained, in all material respects, effective 
internal control over financial reporting as of May 27, 
2012, based on criteria established in Internal Control 
–  Integrated  Framework  issued  by  the  Committee  of 
Sponsoring Organizations of the Treadway Commission.

Minneapolis, Minnesota
July 3, 2012

44 

General Mills

Consolidated Statements of Earnings

GENERAL MILLS, INC. AND SUBSIDIARIES

In Millions, Except per Share Data  

Net sales 

  Cost of sales 

  Selling, general, and administrative expenses 

  Divestitures (gain) 

  Restructuring, impairment, and other exit costs 

Operating profit 

  Interest, net 

Earnings before income taxes and after-tax earnings from joint ventures 

Income taxes 

After-tax earnings from joint ventures 

Fiscal Year

2012  

2011  

 2010 

$  16,657.9 

$ 14,880.2 

$  14,635.6 

10,613.2 

3,380.7 

—  

101.6 

2,562.4  

351.9 

2,210.5 

709.6 

88.2 

 8,926.7   

 3,192.0  

(17.4) 

 4.4  

 8,835.4 

 3,162.7 

  — 

 31.4 

 2,774.5  

 2,606.1 

 346.3  

2,428.2  

 721.1  

 96.4  

 401.6 

 2,204.5

 771.2 

 101.7 

Net earnings, including earnings attributable to redeemable and noncontrolling interests 

 1,589.1 

 1,803.5  

1,535.0  

Net earnings attributable to redeemable and noncontrolling interests 
Net earnings attributable to General Mills 
Earnings per share - basic 
Earnings per share - diluted 
Dividends per share 

See accompanying notes to consolidated financial statements. 

21.8 
$   1,567.3 
 2.42 
$ 
 2.35 
$ 
 1.22 
$ 

5.2 
$  1,798.3 
2.80 
$ 
2.70 
$ 
1.12 
$ 

4.5 
$  1,530.5 
$ 
2.32 
$ 
$ 

2.24 

0.96 

Annual Report 2012 
Annual Report 2012 

45
45

 
  
  
Consolidated Balance Sheets

GENERAL MILLS, INC. AND SUBSIDIARIES

In Millions, Except Par Value  

ASSETS
Current assets:

     Cash and cash equivalents 

     Receivables 

     Inventories 

     Deferred income taxes 

     Prepaid expenses and other current assets 

          Total current assets 

Land, buildings, and equipment 

Goodwill 

Other intangible assets 

Other assets 

          Total assets 

LIABILITIES AND EQUITY
Current liabilities:
     Accounts payable 
     Current portion of long-term debt 
     Notes payable 
     Other current liabilities 
          Total current liabilities 
Long-term debt 
Deferred income taxes 

Other liabilities 

          Total liabilities 

Redeemable interest 

Stockholders’ equity:

     Common stock, 754.6 shares issued, $0.10 par value 

     Additional paid-in capital 

     Retained earnings 

     Common stock in treasury, at cost, shares of 106.1 and 109.8 

     Accumulated other comprehensive loss 

          Total stockholders’ equity 

Noncontrolling interests 

          Total equity 

Total liabilities and equity 

See accompanying notes to consolidated financial statements.

May 27, 2012  May 29, 2011

$  471.2 

$  619.6 

1,323.6 

1,478.8 

59.7 

358.1 

3,691.4 

3,652.7 

8,182.5 

4,704.9 

865.3 

1,162.3 

1,609.3 

27.3 

483.5 

3,902.0 

3,345.9 

6,750.8 

3,813.3 

862.5

$ 21,096.8 

$ 18,674.5

$  1,148.9 
741.2 
526.5 
1,426.6 
3,843.2 
6,161.9 
1,171.4 

2,189.8 

13,366.3 

847.8 

75.5 

1,308.4  

9,958.5 

(3,177.0) 

(1,743.7) 

6,421.7 

461.0  

6,882.7  

$  995.1 
1,031.3 

311.3 

1,321.5

3,659.2

5,542.5 

1,127.4 

1,733.2

12,062.3

—

75.5

1,319.8 

9,191.3 

(3,210.3)

(1,010.8)

6,365.5

246.7

6,612.2 

$ 21,096.8 

$ 18,674.5 

46 
46 

General Mills
General Mills

Consolidated Statements of Total Equity, Comprehensive Income,  
and Redeemable Interest

GENERAL MILLS, INC. AND SUBSIDIARIES

$.10 Par Value Common Stock 
(One Billion Shares Authorized)

Issued 

Treasury

In Millions, Except per Share Data  

Par 
Shares  Amount 

  Additional 
Paid-In 
Capital 

Shares 

Amount 

Retained  Comprehensive  Noncontrolling 
Interests 
Earnings 

 Loss 

  Accumulated 
Other 

Total
Total  Redeemable Comprehensive
Income (Loss)

Interest 

Equity 

754.6   $75.5   $1,212.1     (98.6)  $(2,473.1)  $7,235.6  

$(877.8) 

$244.2   $5,416.5  

 754.6  

Balance as of May 31, 2009 
Comprehensive income:
  Net earnings, including 
     earnings attributable to 
     redeemable and 
     noncontrolling interests 
  Other comprehensive income (loss)    
Total comprehensive income 
Cash dividends declared 
  ($0.96 per share) 
Shares purchased 
Stock compensation plans (includes 
  income tax benefits of $114.0) 
Unearned compensation related to  
  restricted stock unit awards 
Earned compensation 
Distributions to noncontrolling 
  interest holders 
Balance as of May 30, 2010 
Comprehensive income:
  Net earnings, including 
     earnings attributable to 
     redeemable and 
     noncontrolling interests 
  Other comprehensive income 
Total comprehensive income 
Cash dividends declared 
  ($1.12 per share) 
Shares purchased 
Stock compensation plans (includes 
  income tax benefits of $106.2) 
Unearned compensation related to  
   restricted stock unit awards 
Earned compensation 
Distributions to noncontrolling 
  interest holders 
Balance as of May 29, 2011 
Comprehensive income:
  Net earnings, including 
     earnings attributable to 
     redeemable and 
     noncontrolling interests 
  Other comprehensive loss 
Total comprehensive 
  income (loss) 
Cash dividends declared 
  ($1.22  per share) 
Shares purchased 
Stock compensation plans (includes 
  income tax benefits of $63.1) 
Unearned compensation related to  
  restricted stock unit awards 
Earned compensation 
Addition of redeemable and noncontrolling  
  interest from acquisitions 
Increase in redemption
   value of redeemable interest 
Distributions to noncontrolling 
   interest holders 
Balance as of May 27, 2012 

 754.6  

1,530.5  

 (609.1) 

 4.5     1,535.0  
 (608.9) 
 0.2  
926.1  

$1,535.0 
(608.9)
926.1

(21.3) 

  (691.8) 

(643.7) 

53.3  

 21.8  

  549.7  

(65.6) 
 107.3  

(643.7)
(691.8) 

603.0  

(65.6) 
107.3  

75.5    1,307.1     (98.1) 

(2,615.2) 

 8,122.4  

 (1,486.9) 

  (3.8) 
 245.1  

  (3.8) 
 5,648.0 

1,798.3  

 476.1  

5.2  
  0.7  

 1,803.5 
 476.8  
2,280.3 

1,803.5 
476.8 
2,280.3 

(31.8) 

(1,163.5) 

(729.4)  

(22.2)    20.1  

  568.4  

(70.4) 
 105.3  

(729.4) 
(1,163.5)

546.2  

(70.4) 
105.3  

 75.5     1,319.8   (109.8) 

 (3,210.3) 

  9,191.3  

  (1,010.8) 

(4.3) 
  246.7  

(4.3)
 6,612.2

1,567.3  

(732.9) 

  6.8     1,574.1 
  (784.0) 

  (51.1) 

$15.0  
(101.1) 

 1,589.1 
(885.1)

790.1 

(86.1) 

704.0 

(8.3)  

(313.0) 

(800.1) 

3.2     12.0  

  346.3  

 (93.4) 
108.3  

(29.5)  

(800.1) 
(313.0) 

349.5  

 (93.4) 
108.3  

 263.8  

263.8  

904.4  

 (29.5)  

 29.5 

$(1,743.7) 

(5.2) 

(5.2) 
$461.0   $6,882.7 

$847.8  

754.6   $75.5   $1,308.4   (106.1)  $(3,177.0)  $9,958.5 

See accompanying notes to consolidated financial statements.

Annual Report 2012 
Annual Report 2012 

47
47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
 
  
  
  
  
 
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
Consolidated Statements of Cash Flows

GENERAL MILLS, INC. AND SUBSIDIARIES

In Millions 

Cash Flows - Operating Activities 
   Net earnings, including earnings attributable to redeemable and noncontrolling interests 
   Adjustments to reconcile net earnings to net cash provided by operating activities: 
      Depreciation and amortization 
      After-tax earnings from joint ventures 
      Stock-based compensation 
      Deferred income taxes 
      Tax benefit on exercised options 
      Distributions of earnings from joint ventures 
      Pension and other postretirement benefit plan contributions 
      Pension and other postretirement benefit plan expense (income) 
      Divestitures (gain) 
      Restructuring, impairment, and other exit costs (income) 
      Changes in current assets and liabilities, excluding the effects of acquisitions 
      Other, net 
         Net cash provided by operating activities 
Cash Flows - Investing Activities 
   Purchases of land, buildings, and equipment 
   Acquisitions 
   Investments in affiliates, net 
   Proceeds from disposal of land, buildings, and equipment 
   Proceeds from divestiture of product lines 
   Exchangeable note 
   Other, net 
         Net cash used by investing activities 
Cash Flows - Financing Activities
   Change in notes payable 
   Issuance of long-term debt 
   Payment of long-term debt  
   Proceeds from common stock issued on exercised options 
   Tax benefit on exercised options 
   Purchases of common stock for treasury 
   Dividends paid 
   Other, net 
         Net cash used by financing activities 
Effect of exchange rate changes on cash and cash equivalents 
Decrease in cash and cash equivalents 
Cash and cash equivalents - beginning of year 
Cash and cash equivalents - end of year 
Cash Flow from Changes in Current Assets and Liabilities, excluding the effects of acquisitions:
   Receivables 
   Inventories 
   Prepaid expenses and other current assets 
   Accounts payable 
   Other current liabilities 
Changes in current assets and liabilities 

See accompanying notes to consolidated financial statements.

Fiscal Year

2012 

 2011  

 2010 

$  1,589.1 

$ 1,803.5 

$ 1,535.0

541.5 
(88.2) 
108.3 
149.4 
(63.1) 
68.0 
(222.2) 
77.8 
— 
97.8 
243.8 
(100.2) 
2,402.0 

(675.9) 
(1,050.1) 
(22.2) 
2.2 
— 
(131.6) 
6.8 
(1,870.8) 

227.9 
1,390.5 
(1,450.1) 
233.5 
63.1 
(313.0) 
(800.1) 
(13.2) 
(661.4) 
(18.2) 
(148.4) 
619.6 
$  471.2 

$ 

(24.2) 
144.5 
149.4 
12.1 
(38.0) 
$  243.8 

 472.6 
  (96.4) 
 105.3  
 205.3  
 (106.2) 
72.7  
 (220.8) 
73.6 
(17.4) 
(1.3)  
(720.9) 
(43.2) 
1,526.8  

(648.8) 
 (123.3) 
(1.8) 
4.1  
 34.4 
— 
 20.3 
(715.1) 

(742.6) 
1,200.0 
(7.4) 
410.4 
106.2  
(1,163.5)  
(729.4) 
(10.3) 
(936.6) 
71.3 
(53.6) 
 673.2   
$  619.6  

$ 

(69.8) 
 (240.0)  
 (96.0) 
 109.0  
 (424.1)  
$  (720.9) 

457.1 
 (101.7)
 107.3 
 22.3 
 (114.0)
88.0 
(17.2)
 (37.9)
—
 23.4
143.4
75.5
 2,181.2 

 (649.9)
—
(130.7)
7.4
— 
—
52.0
(721.2)

235.8
— 
 (906.9)
388.8 
114.0 
(691.8)
(643.7)
—
(1,503.8)
(32.8)
(76.6) 
749.8
$  673.2 

$  (121.1) 
(16.7)
53.5
69.6
158.1 
$  143.4 

48 
48 

General Mills
General Mills

 
  
  
  
  
  
  
  
 
Notes to Consolidated Financial Statements

GENERAL MILLS, INC. AND SUBSIDIARIES

NOTE 1. BASIS OF PRESENTATION AND 
RECLASSIFICATIONS

sales, and are recognized when the related finished prod-
uct is shipped to and accepted by the customer.

Basis  of  Presentation  Our  Consolidated  Financial 
Statements  include  the  accounts  of  General  Mills, 
Inc. and all subsidiaries in which we have a control-
ling financial interest. Intercompany transactions and 
accounts, including any noncontrolling and redeemable 
interests’  share  of  those  transactions,  are  eliminated  
in consolidation.

Our fiscal year ends on the last Sunday in May. Fiscal 

years 2012, 2011 and 2010 each consisted of 52 weeks.

Change in Reporting Period As part of a long-term plan 
to conform the fiscal year ends of all our operations, we 
have changed the reporting period of certain countries 
within our International segment from an April fiscal 
year end to a May fiscal year end to match our fiscal 
calendar. Accordingly, in the year of change, our results 
include 13 months of results from the affected opera-
tions compared to 12 months in previous fiscal years. 
In fiscal 2012, we changed the reporting period for our 
China operations and in fiscal 2010 we changed many of 
the countries in our Asia/Pacific region. The impact of 
these changes was not material to our results of oper-
ations and, therefore, we did not restate prior period 
financial statements for comparability. Countries within 
the International segment that remain on an April fiscal 
year  end  include  our  European  operations,  Australia,   
and Brazil.

NOTE 2. SUMMARY OF SIGNIFICANT  
ACCOUNTING POLICIES

Cash and Cash Equivalents We  consider  all  invest-
ments  purchased  with  an  original  maturity  of  three 
months or less to be cash equivalents.

Inventories All inventories in the United States other 
than grain are valued at the lower of cost, using the 
last-in, first-out (LIFO) method, or market. Grain inven-
tories and all related cash contracts and derivatives are 
valued at market with all net changes in value recorded 
in earnings currently.

Inventories outside of the United States are generally 
valued at the lower of cost, using the first-in, first-out 
(FIFO) method, or market.

Shipping costs associated with the distribution of fin-
ished product to our customers are recorded as cost of 

Land, Buildings, Equipment, and Depreciation Land 
is recorded at historical cost. Buildings and equipment, 
including  capitalized  interest  and  internal  engineer-
ing  costs,  are  recorded  at  cost  and  depreciated  over 
estimated useful lives, primarily using the straight-line 
method. Ordinary maintenance and repairs are charged 
to cost of sales. Buildings are usually depreciated over 40 
to 50 years, and equipment, furniture, and software are 
usually depreciated over 3 to 10 years. Fully depreciated 
assets are retained in buildings and equipment until dis-
posal. When an item is sold or retired, the accounts are 
relieved of its cost and related accumulated depreciation 
and the resulting gains and losses, if any, are recognized 
in earnings. As of May 27, 2012, assets held for sale were 
insignificant.

Long-lived assets are reviewed for impairment when-
ever events or changes in circumstances indicate that 
the carrying amount of an asset (or asset group) may 
not be recoverable. An impairment loss would be recog-
nized when estimated undiscounted future cash flows 
from the operation and disposition of the asset group 
are less than the carrying amount of the asset group. 
Asset groups have identifiable cash flows and are largely 
independent of other asset groups. Measurement of an 
impairment loss would be based on the excess of the car-
rying amount of the asset group over its fair value. Fair 
value is measured using a discounted cash flow model or 
independent appraisals, as appropriate.

Goodwill and Other Intangible Assets Goodwill is not 
subject  to  amortization  and  is  tested  for  impairment 
annually and whenever events or changes in circum-
stances indicate that impairment may have occurred. 
Impairment testing is performed for each of our report-
ing units. We compare the carrying value of a report-
ing  unit,  including  goodwill,  to  the  fair  value  of  the 
unit. Carrying value is based on the assets and liabilities 
associated with the operations of that reporting unit, 
which often requires allocation of shared or corporate 
items among reporting units. If the carrying amount of a 
reporting unit exceeds its fair value, we revalue all assets 
and liabilities of the reporting unit, excluding goodwill, 
to determine if the fair value of the net assets is greater 
than the net assets including goodwill. If the fair value 
of the net assets is less than the carrying amount of 
net assets including goodwill, impairment has occurred. 

Annual Report 2012 

49

Our estimates of fair value are determined based on a 
discounted cash flow model. Growth rates for sales and 
profits are determined using inputs from our annual 
long-range planning process. We also make estimates of 
discount rates, perpetuity growth assumptions, market 
comparables, and other factors. We performed our fiscal 
2012 assessment as of November 28, 2011, and deter-
mined there was no impairment of goodwill for any of 
our reporting units as their related fair values were sub-
stantially in excess of their carrying values.

We evaluate the useful lives of our other intangible 
assets, mainly brands, to determine if they are finite or 
indefinite-lived. Reaching a determination on useful life 
requires significant judgments and assumptions regard-
ing the future effects of obsolescence, demand, compe-
tition, other economic factors (such as the stability of 
the industry, known technological advances, legislative 
action that results in an uncertain or changing regula-
tory environment, and expected changes in distribution 
channels), the level of required maintenance expendi-
tures, and the expected lives of other related groups of 
assets. Intangible assets that are deemed to have definite 
lives are amortized on a straight-line basis, over their 
useful lives, generally ranging from 4 to 30 years.

Our indefinite-lived intangible assets, mainly intan-
gible  assets  primarily  associated  with  the  Pillsbury, 
Totino’s, Progresso, Green Giant, Yoplait, Old El Paso, 
and Häagen-Dazs brands, are also tested for impair-
ment annually and whenever events or changes in cir-
cumstances indicate that their carrying value may not 
be recoverable. We performed our fiscal 2012 assess-
ment of our brand intangibles as of November 28, 2011. 
Our estimate of the fair value of the brands was based 
on a discounted cash flow model using inputs which 
included: projected revenues from our annual long-range 
plan; assumed royalty rates that could be payable if we 
did not own the brands; and a discount rate. As of our 
assessment date, there was no impairment of any of our 
indefinite-lived intangible assets as their related fair val-
ues were substantially in excess of the carrying values.

Our finite-lived intangible assets, primarily acquired 
franchise agreements and customer relationships, are 
reviewed for impairment whenever events or changes in 
circumstances indicate that the carrying amount of an 
asset may not be recoverable. An impairment loss would 
be recognized when estimated undiscounted future cash 
flows from the operation and disposition of the asset 
are less than the carrying amount of the asset. Assets 
generally have identifiable cash flows and are largely 

independent of other assets. Measurement of an impair-
ment loss would be based on the excess of the carry-
ing amount of the asset over its fair value. Fair value is 
measured using a discounted cash flow model or other 
similar valuation model, as appropriate. 

Investments  in  Joint  Ventures  Our  investments  in 
companies over which we have the ability to exercise 
significant influence are stated at cost plus our share 
of  undistributed  earnings  or  losses.  We  receive  roy-
alty income from certain joint ventures, incur various 
expenses  (primarily  research  and  development),  and 
record the tax impact of certain joint venture opera-
tions that are structured as partnerships. In addition, we 
make advances to our joint ventures in the form of loans 
or capital investments. We also sell certain raw materi-
als, semi-finished goods, and finished goods to the joint 
ventures, generally at market prices.

In addition, we assess our investments in our joint 
ventures if we have reason to believe an impairment 
may have occurred including, but not limited to, ongo-
ing operating losses, projected decreases in earnings, 
increases in the weighted average cost of capital or sig-
nificant business disruptions.  The significant assump-
tions used to estimate fair value include revenue growth 
and profitability, royalty rates, capital spending, depre-
ciation and taxes, foreign currency exchange rates and 
a discount rate. By their nature, these projections and 
assumptions are uncertain. If we were to determine the 
current fair value of our investment was less than the 
carrying value of the investment, then we would assess 
if the shortfall was of a temporary or permanent nature 
and write down the investment to its fair value if we 
concluded the impairment is other than temporary.

Redeemable Interest On July 1, 2011, we acquired a 51 
percent controlling interest in Yoplait S.A.S., a consoli-
dated entity. Sodiaal International (Sodiaal) holds the 
remaining 49 percent interest in Yoplait S.A.S. Sodiaal 
has the ability to put a limited portion of its redeem-
able interest to us at fair value once per year up to a 
maximum of 9 years. This put option requires us to clas-
sify Sodiaal’s interest as a redeemable interest outside of 
equity on our Consolidated Balance Sheets for as long 
as the put is exercisable by Sodiaal. When the put is no 
longer exercisable, the redeemable interest will be reclas-
sified to noncontrolling interests on our Consolidated 
Balance  Sheets.  We  adjust  the  value  of  the  redeem-
able interest through additional paid-in capital on our 

50 

General Mills

Consolidated Balance Sheets quarterly to the redeem-
able interest’s redemption value, which approximates 
its fair value. During the fourth quarter of fiscal 2012, 
we adjusted the redeemable interest’s redemption value 
based on a discounted cash flow model. The significant 
assumptions  used  to  estimate  the  redemption  value 
include projected revenue growth and profitability from 
our long range plan, capital spending, depreciation and 
taxes, foreign currency rates, and a discount rate.

Variable Interest Entities As of May 27, 2012, we had 
invested in five variable interest entities (VIEs). None of 
our VIEs are material to our results of operations, finan-
cial condition, or liquidity as of and for the year ended 
May 27, 2012. We determined whether or not we were 
the primary beneficiary (PB) of each VIE using a qualita-
tive assessment that considered the VIE’s purpose and 
design, the involvement of each of the interest holders, 
and the risks and benefits of the VIE.  We are the PB 
of three of the VIEs. We provided minimal financial or 
other support to our VIEs during fiscal 2012, and there 
are no arrangements related to VIEs that would require 
us to provide significant financial support in the future.

Revenue Recognition We recognize sales revenue when 
the shipment is accepted by our customer. Sales include 
shipping and handling charges billed to the customer 
and are reported net of consumer coupon redemption, 
trade promotion and other costs, including estimated 
allowances for returns, unsalable product, and prompt 
pay discounts. Sales, use, value-added, and other excise 
taxes are not recognized in revenue. Coupons are 
recorded when distributed, based on estimated redemp-
tion rates. Trade promotions are recorded based on esti-
mated participation and performance levels for offered 
programs at the time of sale. We generally do not allow 
a right of return. However, on a limited case-by-case 
basis with prior approval, we may allow customers 
to return product. In limited circumstances, product 
returned in saleable condition is resold to other custom-
ers or outlets. Receivables from customers generally do 
not bear interest. Terms and collection patterns vary 
around the world and by channel. The allowance for 
doubtful accounts represents our estimate of probable 
non-payments and credit losses in our existing receiv-
ables, as determined based on a review of past due bal-
ances and other specific account data. Account balances 
are written off against the allowance when we deem 
the amount is uncollectible.

Environmental Environmental costs relating to exist-
ing conditions caused by past operations that do not 
contribute to current or future revenues are expensed. 
Liabilities for anticipated remediation costs are recorded 
on an undiscounted basis when they are probable and 
reasonably estimable, generally no later than the comple-
tion of feasibility studies or our commitment to a plan  
of action.

Advertising Production Costs We expense the produc-
tion costs of advertising the first time that the advertis-
ing takes place.

Research  and  Development  All  expenditures  for 
research and development (R&D) are charged against 
earnings in the year incurred. R&D includes expenditures 
for new product and manufacturing process innovation, 
and the annual expenditures are comprised primarily of 
internal salaries, wages, consulting, and other supplies 
attributable to time spent on R&D activities. Other costs 
include depreciation and maintenance of research facili-
ties, including assets at facilities that are engaged in pilot 
plant activities.

Foreign Currency Translation For all significant foreign 
operations, the functional currency is the local currency. 
Assets and liabilities of these operations are translated 
at  the  period-end  exchange  rates.  Income  statement 
accounts are translated using the average exchange rates 
prevailing during the year. Translation adjustments are 
reflected within accumulated other comprehensive loss 
(AOCI) in stockholders’ equity. Gains and losses from for-
eign currency transactions are included in net earnings 
for the period, except for gains and losses on investments 
in subsidiaries for which settlement is not planned for 
the foreseeable future and foreign exchange gains and 
losses  on  instruments  designated  as  net  investment 
hedges. These gains and losses are recorded in AOCI.

Derivative Instruments All derivatives are recognized 
on the Consolidated Balance Sheets at fair value based 
on quoted market prices or our estimate of their fair 
value, and are recorded in either current or noncurrent 
assets or liabilities based on their maturity. Changes in 
the fair values of derivatives are recorded in net earnings 
or other comprehensive income, based on whether the 
instrument is designated and effective as a hedge trans-
action and, if so, the type of hedge transaction. Gains or 
losses on derivative instruments reported in AOCI are 

Annual Report 2012 

51

reclassified to earnings in the period the hedged item 
affects earnings. If the underlying hedged transaction 
ceases to exist, any associated amounts reported in AOCI 
are reclassified to earnings at that time. Any ineffective-
ness is recognized in earnings in the current period.

Stock-based Compensation We generally measure com-
pensation expense for grants of restricted stock units 
using the value of a share of our stock on the date of 
grant. We  estimate  the  value  of  stock  option  grants 
using a Black-Scholes valuation model. Stock compensa-
tion is recognized straight line over the vesting period. 
Our stock compensation expense is recorded in selling, 
general and administrative (SG&A) expenses and cost  
of  sales  in  the  Consolidated  Statements  of  Earnings   
and  allocated  to  each  reportable  segment  in  our   
segment results.

Certain equity-based compensation plans contain pro-
visions that accelerate vesting of awards upon retire-
ment, termination or death of eligible employees and 
directors. We consider a stock-based award to be vested 
when the employee’s retention of the award is no longer 
contingent on providing subsequent service. Accordingly, 
the related compensation cost is recognized immediately 
for awards granted to retirement-eligible individuals or 
over the period from the grant date to the date retire-
ment eligibility is achieved, if less than the stated vest-
ing period.

We report the benefits of tax deductions in excess of 
recognized compensation cost as a financing cash flow, 
thereby reducing net operating cash flows and increas-
ing net financing cash flows.

Defined Benefit Pension, Other Postretirement, and 
Postemployment  Benefit  Plans  We  sponsor  several 
domestic and foreign defined benefit plans to provide 
pension, health care, and other welfare benefits to retired 
employees. Under certain circumstances, we also provide 
accruable benefits to former or inactive employees in the 
United States and Canada and members of our Board of 
Directors, including severance and certain other benefits 
payable upon death. We recognize an obligation for any 
of these benefits that vest or accumulate with service. 
Postemployment benefits that do not vest or accumulate 
with service (such as severance based solely on annual 
pay rather than years of service) are charged to expense 
when  incurred.  Our  postemployment  benefit  plans   
are unfunded.

We recognize the underfunded or overfunded status 
of a defined benefit postretirement plan as an asset or 
liability and recognize changes in the funded status in 
the year in which the changes occur through AOCI.

Use of Estimates Preparing our Consolidated Financial 
Statements in conformity with accounting principles 
generally accepted in the United States requires us to 
make estimates and assumptions that affect reported 
amounts of assets and liabilities, disclosures of contin-
gent assets and liabilities at the date of the financial 
statements, and the reported amounts of revenues and 
expenses during the reporting period. These estimates 
include our accounting for promotional expenditures, 
valuation of long-lived assets, intangible assets, redeem-
able interest, stock-based compensation, income taxes, 
and defined benefit pension, post-retirement and post-
employment benefits. Actual results could differ from 
our estimates.

Other New Accounting Standards In fiscal 2012, we 
adopted new accounting guidance for fair value mea-
surements providing common fair value measurement 
and disclosure requirements. The adoption of the guid-
ance did not have an impact on our results of operations 
or financial condition. 

In fiscal 2012, we adopted new accounting guidance 
on employer’s disclosures about participation in multi-
employer benefit plans. The adoption of the guidance did 
not have an impact on our results of operations or finan-
cial condition. Please refer to Note 13 to the Consolidated 
Financial Statements.

In  fiscal  2012,  we  adopted  new  accounting  guid-
ance intended to simplify goodwill impairment testing. 
Entities are allowed to perform a qualitative assessment 
of goodwill impairment to determine whether a quan-
titative assessment is necessary. We adopted this guid-
ance for our annual goodwill impairment test for fiscal 
2012, which was conducted in the third quarter. The 
adoption of this guidance did not have an impact on our 
results of operations or financial position.

In fiscal 2011, we adopted new accounting guidance on 
the consolidation model for VIEs. The guidance requires 
companies to qualitatively assess the determination of 
the primary beneficiary of a VIE based on whether the 
company (1) has the power to direct matters that most 
significantly impact the VIE’s economic performance, 
and (2) has the obligation to absorb losses or the right 
to receive benefits of the VIE that could potentially be 

52 

General Mills

significant  to  the  VIE. The  adoption  of  the  guidance 
did not have an impact on our results of operations or 
financial condition.

In fiscal 2010, we adopted new accounting guidance 
on  employer’s  disclosures  for  post-retirement  benefit 
plan assets. The guidance requires an employer to dis-
close information on the investment policies and strate-
gies and the significant concentrations of risk in plan 
assets. An employer must also disclose the fair value of 
each major category of plan assets as of each annual 
reporting date together with the information on the 
inputs and valuation techniques used to develop such 
fair value measurements. The adoption of the guidance 
did not have an impact on our results of operations or 
financial condition.

In fiscal 2010, we adopted new accounting guidance 
on  accounting  for  equity  method  investments.  The 
guidance addresses the impact of the issuance of the 
noncontrolling interests and business combination guid-
ance on accounting for equity method investments. The 
adoption of the guidance did not have a material impact 
on our results of operations or financial condition.

In fiscal 2010, we adopted new accounting guidance 
issued to assist in determining whether instruments 
granted in share-based payment transactions are partic-
ipating securities. The guidance provides that unvested 
share-based payment awards that contain non-forfeit-
able rights to dividends or dividend equivalents (whether 
paid or unpaid) are participating securities and shall be 
included in the computation of earnings per share (EPS) 
pursuant to the two-class method. The adoption of the 
guidance did not have a material impact on our basic or 
diluted EPS.

In fiscal 2010, we adopted new accounting guidance 
on convertible debt instruments. The guidance requires 
issuers to account separately for the liability and equity 
components of convertible debt instruments that may 
be settled in cash or other assets. The adoption of the 
guidance did not have a material impact on our results 
of operations or financial condition.

NOTE 3. ACQUISITIONS

On July 1, 2011, we acquired a 51 percent controlling 
interest in Yoplait S.A.S. and a 50 percent interest in 
Yoplait Marques S.A.S. from PAI Partners and Sodiaal 
for an aggregate purchase price of $1.2 billion, includ-
ing $261.3 million of non-cash consideration for debt 
assumed. Yoplait S.A.S. operates yogurt businesses in 

several  countries,  including  France,  Canada,  and  the 
United Kingdom, and oversees franchise relationships 
around  the  world.  Yoplait  Marques  S.A.S.  holds  the 
worldwide rights to Yoplait and related trademarks. We 
consolidated both entities into our Consolidated Balance 
Sheets and recorded goodwill of $1.5 billion. Indefinite 
lived intangible assets acquired primarily include brands 
of $476.0 million. Finite lived intangible assets acquired 
primarily include franchise agreements of $440.2 million 
and customer relationships of $107.3 million. In addition, 
we purchased a zero coupon exchangeable note due in 
2016 from Sodiaal with a notional amount of $131.6 mil-
lion and a fair value of $110.9 million. As of the date of 
the acquisition, the pro forma effects of this acquisition 
were not material.

During the fourth quarter of fiscal 2012, we entered 
into  a  purchase  agreement  with  Yoki  Alimentos  S.A. 
(Yoki), a privately held food company headquartered in 
Sao Bernardo do Campo, Brazil, for an aggregate pur-
chase  price  of  approximately  1.97  billion  Brazilian 
reals (approximately $990 million as of May 27, 2012) 
including the assumption of approximately 220 million 
Brazilian reals (approximately $110 million as of May 27, 
2012) of outstanding debt.  The purchase price is sub-
ject to an adjustment based on the net asset value of 
the business at the closing date.  Yoki operates in sev-
eral food categories, including snacks, convenient meals, 
basic foods, and seasonings.  We expect the transaction 
to be completed in the first half of fiscal 2013.  We expect 
to fund this transaction using cash available in our for-
eign subsidiaries and commercial paper. 

NOTE 4. RESTRUCTURING, IMPAIRMENT, AND OTHER 
EXIT COSTS

We view our restructuring activities as actions that help 
us  meet  our  long-term  growth  targets.  Activities  we 
undertake must meet internal rate of return and net 
present value targets. Each restructuring action normally 
takes one to two years to complete. At completion (or 
as each major stage is completed in the case of multi-
year programs), the project begins to deliver cash sav-
ings and/or reduced depreciation. These activities result 
in various restructuring costs, including asset write-offs, 
exit charges including severance, contract termination 
fees, and decommissioning and other costs. Depreciation 
associated with restructured assets, as used in the con-
text of our disclosures regarding restructuring activity, 
refers to the increase in depreciation expense caused by 

Annual Report 2012 

53

shortening the useful life or updating the salvage value 
of depreciable fixed assets to coincide with the end of 
production under an approved restructuring plan. Any 
impairment of the asset is recognized immediately in the 
period the plan is approved.

Expense, in Millions 

Productivity and cost savings plan 

Charges associated with restructuring  

  actions previously announced 

Total 

In fiscal 2010, we recorded restructuring, impairment, 
and  other  exit  costs  pursuant  to  approved  plans  as 
follows:

Expense, in Millions 

Discontinuation of kids’ refrigerated yogurt  

  beverage and microwave soup product lines 

$24.1 

$100.6

Discontinuation of breadcrumbs product line  

 1.0 

$101.6 

  at Federalsburg, Maryland plant 

Sales of Contagem, Brazil bread and pasta plant  

Charges associated with restructuring  

  actions previously announced  

Total 

 6.2 

 (0.6)

 1.7 

$31.4 

In fiscal 2012, we approved a major productivity and 
cost savings plan designed to improve organizational 
effectiveness and focus on key growth strategies. The 
plan includes organizational changes that strengthen 
business alignment, and actions to accelerate adminis-
trative efficiencies across all of our operating segments 
and support functions. In connection with this initia-
tive, we expect to eliminate approximately 850 positions 
globally  and  recorded  a  $100.6  million  restructuring 
charge, consisting of $87.6 million of employee sever-
ance expense and a non-cash charge of $13.0 million 
related to the write-off of certain long-lived assets in our 
U.S. Retail segment. All of our operating segments and 
support functions were affected by these actions includ-
ing $69.9 million related to our U.S. Retail segment, $12.2 
million related to our Bakeries and Foodservice segment, 
$9.5 million related to our International segment, and 
$9.0 million related to our administrative functions. We 
expect to record approximately $19 million of restructur-
ing charges as a result of these actions in fiscal 2013. 
These restructuring actions are expected to be completed 
by the end of fiscal 2014. In fiscal 2012, we paid $3.8 mil-
lion in cash related to restructuring actions taken in fis-
cal 2012 and previous years.  

In fiscal 2011, we recorded restructuring, impairment, 
and  other  exit  costs  pursuant  to  approved  plans  as 
follows:

Expense, in Millions 

Discontinuation of fruit-flavored snack product line 

$1.7 

Charges associated with restructuring  

  actions previously announced  

Total 

 2.7 

$4.4 

The roll forward of our restructuring and other exit 
cost reserves, included in other current liabilities, is as 
follows:

In Millions  

Reserve balance as of  

Contract  
Severance  Termination 

    Other
Exit
Costs 

 Total

  May 31, 2009 

$   8.4  

$  10.3   $   0.1  $  18.8 

2010 charges, including  

  foreign currency translation     0.2  

    0.8  

   —       1.0 

Utilized in 2010 

   (6.0) 

   (3.0) 

    —      (9.0)

Reserve balance as of  

  May 30, 2010 

    2.6  

    8.1  

    0.1      10.8 

2011 charges, including  

  foreign currency translation    —  

    —  

    —      — 

Utilized in 2011 

   (0.9) 

   (2.6) 

   (0.1)     (3.6)

Reserve balance as of  

  May 29, 2011 

    1.7  

    5.5  

    —       7.2 

2012 charges, including  

  foreign currency translation   82.4  

    —  

    —      82.4 

Utilized in 2012 

   (1.0) 

   (2.8) 

    0.1      (3.7)

Reserve balance as of  

  May 27, 2012 

$  83.1  

$   2.7   $   0.1  $  85.9 

The  charges  recognized  in  the  roll  forward  of  our 
reserves for restructuring and other exit costs do not 
include  items  charged  directly  to  expense  (e.g.,  asset 
impairment  charges,  the  gain  or  loss  on  the  sale  of 
restructured assets, and the write-off of spare parts) and 
other periodic exit costs recognized as incurred, as those 
items are not reflected in our restructuring and other 
exit cost reserves on our Consolidated Balance Sheets.

54 

General Mills

 
 
 
 
 
 
 
 
NOTE 5. INVESTMENTS IN JOINT VENTURES 

We have a 50 percent equity interest in Cereal Partners 
Worldwide  (CPW),  which  manufactures  and  markets 
ready-to-eat cereal products in more than 130 countries 
and republics outside the United States and Canada. 
CPW also markets cereal bars in several European coun-
tries  and  manufactures  private  label  cereals  for  cus-
tomers in the United Kingdom. We have guaranteed a 
portion of CPW’s debt and its pension obligation in the 
United Kingdom. 

We also have a 50 percent equity interest in Häagen-
Dazs Japan, Inc. (HDJ). This joint venture manufactures, 
distributes, and markets Häagen-Dazs ice cream prod-
ucts and frozen novelties. 

Results from our CPW and HDJ joint ventures are 

reported for the 12 months ended March 31.

Joint venture related balance sheet activity follows: 

In Millions  

Current assets 

Noncurrent assets 

Current liabilities 

Noncurrent liabilities 

May 27, 
2012 

May 29,
2011

$   934.8  

 $  904.7 

  1,078.0    

 1,138.0 

 1,671.0  

 1,690.1 

  91.0   

 103.3 

NOTE 6. GOODWILL AND OTHER INTANGIBLE ASSETS

The components of goodwill and other intangible assets 
are as follows:

May 27, 
2012 

May 29,
2011

$   8,182.5   $   6,750.8 

In Millions  

Goodwill 
Other intangible assets:

Intangible assets not subject  

  to amortization:

  Brands and other  

indefinite-lived intangibles 

   4,217.1  

   3,771.7 

In Millions 

Cumulative investments 

Goodwill and other intangibles 

Aggregate advances 

May 27,   

2012 

 May 29, 
2011

$529.0  

 $519.1 

 522.1  

 268.1  

 597.1 

 293.3 

Intangible assets subject to amortization: 

  Franchise agreements, customer  

  relationships, and other  

  finite-lived intangibles 

  Less accumulated amortization 

544.7  

(56.9) 

Intangible assets subject to amortization   487.8  

 69.2 

 (27.6)

 41.6 

Joint venture earnings and cash flow activity follows:

Total 

Other intangible assets 

   4,704.9  

   3,813.3 

 $12,887.4  

 $10,564.1 

Fiscal Year

In Millions 

 2012  

 2011  

 2010

Sales to joint ventures 

Net advances 

Dividends received 

$10.4  

 22.2  

  68.0  

 $10.2  

 $ 10.7

1.8   

128.1 

 72.7  

   88.0 

Based on the carrying value of finite-lived intangible 
assets as of May 27, 2012, amortization expense for each 
of the next five fiscal years is estimated to be approxi-
mately $26 million.

Summary combined financial information for the joint 

ventures on a 100 percent basis follows:

In Millions 

Net sales: 

  CPW  

  HDJ  

Total net sales 

Gross margin 

Fiscal Year

 2012  

 2011  

2010 

$2,152.6  

 $2,067.2   $1,997.4

 420.8  

  377.7  

 362.6

 2,573.4   

 2,444.9    2,360.0

 1,076.0  

 1,066.3    1,053.2

Earnings before income taxes 

 250.3  

 233.4  

 251.2

Earnings after income taxes 

189.0   

 164.2 

202.3

Annual Report 2012 

55

 
 
  
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
The changes in the carrying amount of goodwill for 

fiscal 2010, 2011, and 2012 are as follows:

NOTE 7. FINANCIAL INSTRUMENTS, RISK 
MANAGEMENT ACTIVITIES, AND FAIR VALUES

U.S. 

Joint 
Retail   International  Foodservice  Ventures 

Bakeries 
and  

 Total

In Millions  

Balance as of  

  May 31, 2009   $5,098.3  

 $123.3  

 $923.0   $518.4   $6,663.0 

Other activity,  

  primarily foreign  

  currency translation 

 — 

(1.3) 

— 

(68.9) 

 (70.2)

Balance as of  

  May 30, 2010 

  5,098.3  

  122.0  

923.0     449.5    6,592.8 

Acquisitions 

Divestitures 

 44.6  

  26.9  

— 

— 

 (0.5) 

 (1.9) 

— 

— 

 71.5 

 (2.4)

Other activity,  

  primarily foreign  

  currency translation   — 

  14.2  

 —  

 74.7  

 88.9 

Balance as of  

  May 29, 2011 

 5,142.9  

  162.6  

  921.1    524.2    6,750.8 

Acquisitions 

 670.3  

 946.4  

  —  

—   1,616.7 

Other activity,  

  primarily foreign  

  currency translation 

 —  

  (119.1) 

 —  

 (65.9) 

(185.0)

Balance as of  

  May 27, 2012   $5,813.2  

 $989.9  

 $921.1   $458.3   $8,182.5 

The changes in the carrying amount of other intan-
gible assets for fiscal 2010, 2011, and 2012 are as follows:

Financial Instruments
The carrying values of cash and cash equivalents, receiv-
ables,  accounts  payable,  other  current  liabilities,  and 
notes payable approximate fair value. Marketable secu-
rities are carried at fair value. As of May 27, 2012, and 
May 29, 2011, a comparison of cost and market values of 
our marketable debt and equity securities is as follows:

Cost 

Market 
Value 

Gross 
Gains  

Gross 
Losses

 Fiscal Year 

 Fiscal Year 

 Fiscal Year  Fiscal Year

In Millions 

   2012 

2011    2012  2011    2012 

2011   2012  2011 

Available for sale:

  Debt securities 

$52.2  $  8.9  $52.3  $  9.0    $0.1   $0.1    $—   $—

  Equity securities 

 1.8  

 2.0  

 5.3   6.0    3.5    4.0   —  —

Total 

$54.0  $10.9   $57.6  $15.0    $3.6   $4.1    $—   $—

Earnings include less than $1 million of realized gains 
from sales of available-for-sale marketable securities. 
Gains and losses are determined by specific identifica-
tion. Classification of marketable securities as current 
or noncurrent is dependent upon our intended hold-
ing period, the security’s maturity date, or both. The 
aggregate unrealized gains and losses on available-for-
sale securities, net of tax effects, are classified in AOCI 
within stockholders’ equity. 

Scheduled maturities of our marketable securities are 

U.S. 
Retail  

International 

 Joint 
Ventures 

 Total

as follows:

In Millions  

Balance as of  

  May 31, 2009 

$3,208.9  

$  462.6  

 $75.5   $3,747.0 

Other activity,  

  primarily foreign  

In Millions 

Under 1 year (current) 

From 1 to 3 years 

  currency translation 

 (2.3) 

 (17.3) 

 (12.4) 

 (32.0)

From 4 to 7 years 

Balance as of  

Over 7 years 

  May 30, 2010 

 3,206.6  

 445.3  

 63.1    3,715.0 

Equity securities 

Available for Sale

Cost 

 Market  
Value

$ 46.6  

$ 46.6 

 0.5  

 5.1  

—  

 1.8  

 0.5 

 5.2 

  — 

 5.3 

Acquisitions 

Other activity,  

  primarily foreign  

 39.3  

 6.0  

 —  

 45.3 

Total 

$54.0  

$57.6 

  currency translation 

 (3.4) 

 46.6  

 9.8  

 53.0 

Balance as of  

  May 29, 2011 

 3,242.5  

497.9  

 72.9    3,813.3 

Acquisitions 

Other activity,  

  primarily foreign  

58.2  

 1,050.3  

 —    1,108.5 

  currency translation 

 (3.7) 

 (204.1) 

 (9.1) 

 (216.9)

Balance as of  

  May 27, 2012 

$3,297.0  

 $1,344.1  

 $63.8   $4,704.9 

Cash,  cash  equivalents,  and  marketable  securities 
totaling $6.6 million as of May 27, 2012, were pledged as 
collateral for derivative contracts.

The fair value and carrying amount of long-term debt, 
including the current portion, were $7,664.5 million and 
$6,903.1 million, respectively, as of May 27, 2012. The 
fair value of long-term debt was estimated using market 
quotations and discounted cash flows based on our cur-
rent incremental borrowing rates for similar types of 

56 

General Mills

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
instruments. Long-term debt would be a Level 2 liability 
in the fair value hierarchy.

Unallocated corporate items for fiscal 2012 and fiscal 

2011 included:

Risk Management Activities
As a part of our ongoing operations, we are exposed to 
market risks such as changes in interest rates, foreign 
currency exchange rates, commodity prices, and equity 
prices. To manage these risks, we may enter into various 
derivative transactions (e.g., futures, options, and swaps) 
pursuant to our established policies.

Commodity Price Risk
Many commodities we use in the production and dis-
tribution of our products are exposed to market price 
risks. We utilize derivatives to manage price risk for our 
principal ingredients and energy costs, including grains 
(oats, wheat, and corn), oils (principally soybean), non-
fat dry milk, natural gas, and diesel fuel. Our primary 
objective when entering into these derivative contracts 
is to achieve certainty with regard to the future price 
of commodities purchased for use in our supply chain. 
We manage our exposures through a combination of 
purchase  orders,  long-term  contracts  with  suppliers, 
exchange-traded  futures  and  options,  and  over-the-
counter options and swaps. We offset our exposures 
based on current and projected market conditions and 
generally seek to acquire the inputs at as close to our 
planned cost as possible.

We use derivatives to manage our exposure to changes 
in commodity prices. We do not perform the assess-
ments required to achieve hedge accounting for com-
modity derivative positions. Accordingly, the changes in 
the values of these derivatives are recorded currently in 
cost of sales in our Consolidated Statements of Earnings.
Although we do not meet the criteria for cash flow 
hedge  accounting,  we  nonetheless  believe  that  these 
instruments are effective in achieving our objective of 
providing certainty in the future price of commodities 
purchased for use in our supply chain. Accordingly, for 
purposes of measuring segment operating performance 
these gains and losses are reported in unallocated cor-
porate items outside of segment operating results until 
such time that the exposure we are managing affects 
earnings. At that time we reclassify the gain or loss 
from unallocated corporate items to segment operating 
profit, allowing our operating segments to realize the 
economic effects of the derivative without experiencing 
any resulting mark-to-market volatility, which remains 
in unallocated corporate items. 

In Millions 

 2012  

 2011  

 2010 

Net gain (loss) on mark-to-market  

  valuation of commodity positions  $ (122.5)   $ 160.3   $ (54.7)

Fiscal Year

Net loss (gain) on commodity  

  positions reclassified from 

  unallocated corporate items  

  to segment operating profit 

   35.7  

  (93.6) 

  55.7 

Net mark-to-market revaluation  

  of certain grain inventories 

   (17.4) 

   28.5  

   (8.1)

Net mark-to-market valuation of  
  certain commodity positions 

   recognized in unallocated  

  corporate items 

$ (104.2)   $  95.2   $  (7.1)

As of May 27, 2012, the net notional value of com-
modity derivatives was $307.4 million, of which $126.9 
million related to agricultural inputs and $180.5 million 
related to energy inputs. These contracts relate to inputs 
that generally will be utilized within the next 12 months.

Interest Rate Risk
We are exposed to interest rate volatility with regard 
to future issuances of fixed-rate debt, and existing and 
future issuances of floating-rate debt. Primary exposures 
include U.S. Treasury rates, LIBOR, Euribor, and commer-
cial paper rates in the United States and Europe. We use 
interest rate swaps and forward-starting interest rate 
swaps to hedge our exposure to interest rate changes, 
to reduce the volatility of our financing costs, and to 
achieve a desired proportion of fixed versus floating-rate 
debt, based on current and projected market conditions. 
Generally under these swaps, we agree with a counter-
party to exchange the difference between fixed-rate and 
floating-rate interest amounts based on an agreed upon 
notional principal amount.

Floating Interest Rate Exposures — Floating-to-fixed 
interest  rate  swaps  are  accounted  for  as  cash  flow 
hedges, as are all hedges of forecasted issuances of debt. 
Effectiveness is assessed based on either the perfectly 
effective hypothetical derivative method or changes in 
the present value of interest payments on the underly-
ing debt. Effective gains and losses deferred to AOCI are 
reclassified into earnings over the life of the associated 
debt. Ineffective gains and losses are recorded as net 

Annual Report 2012 

57

    
interest. The amount of hedge ineffectiveness was less 
than $1 million in each of fiscal 2012, 2011, and 2010.

Fixed  Interest  Rate  Exposures  —  Fixed-to-floating 
interest  rate  swaps  are  accounted  for  as  fair  value 
hedges with effectiveness assessed based on changes in 
the fair value of the underlying debt and derivatives, 
using incremental borrowing rates currently available 
on loans with similar terms and maturities. Ineffective 
gains and losses on these derivatives and the underlying 
hedged items are recorded as net interest. The amount 
of hedge ineffectiveness was less than $1 million in each 
of fiscal 2012, 2011, and 2010.

During the fourth quarter of fiscal 2011, first quar-
ter of fiscal 2012 and second quarter of fiscal 2012, we 
entered into $500.0 million, $300.0 million, and $200.0 
million of forward starting swaps with average fixed 
rates of 3.9 percent, 2.7 percent, and 2.4 percent, respec-
tively, in advance of a planned debt financing.  All of 
these  forward  starting  swaps  were  cash  settled  for 
$100.4 million coincident with the issuance of our $1.0 
billion 10-year fixed rate notes in November 2011. As of 
May 27, 2012, there was a $94.6 million pre-tax loss 
in AOCI, which will be reclassified to earnings over the 
term of the underlying debt.

During the fourth quarter of fiscal 2011, we entered 
into swaps to convert $300.0 million of 1.55 percent 
fixed-rate notes due May 16, 2014, to floating rates.

During the fourth quarter of fiscal 2010, in advance of 
a planned debt financing, we entered into $500.0 mil-
lion of treasury lock derivatives with an average fixed 
rate of 4.3 percent. All of these treasury locks were cash 
settled for $17.1 million during the first quarter of fiscal 
2011, coincident with the issuance of our $500.0 million 
30-year fixed-rate notes. As of May 27, 2012, a $15.7 mil-
lion pre-tax loss remained in AOCI, which will be reclas-
sified to earnings over the term of the underlying debt.

During the second quarter of fiscal 2010, we entered 
into  $700.0  million  of  interest  rate  swaps  to  con-
vert $700.0 million of 5.65 percent fixed-rate notes to  
floating rates. In May 2010, we repurchased $179.2 mil-
lion of our 5.65 percent notes. We received $2.7 million 
to settle a portion of these swaps that related to the 
repurchased debt. 

As of May 27, 2012, a $10.5 million pre-tax loss on 
cash  settled  interest  rate  swaps  for  our  $1.0  billion 
10-year note issued January 24, 2007 remained in AOCI, 
which will be reclassified to earnings over the term of 
the underlying debt.

The following table summarizes the notional amounts 
and weighted-average interest rates of our interest rate 
swaps. Average floating rates are based on rates as of 
the end of the reporting period.

In Millions 

 May 27, 
2012  

May 29,
2011 

Pay-floating swaps - notional amount 

 $834.6   

$838.0 

  Average receive rate 

  Average pay rate 

Pay-fixed forward starting swaps - 

 1.7% 

 0.3 % 

 1.8%

 0.2%

  notional amount 

$ 

 — 

 $ 500.0  

The swap contracts mature at various dates from fis-

cal 2013 to 2014 as follows: 

In Millions 

2013  

2014  

Total 

 Pay Floating

$534.6 

 300.0 

$834.6 

Foreign Exchange Risk
Foreign currency fluctuations affect our net investments 
in foreign subsidiaries and foreign currency cash flows 
related to third party purchases, intercompany loans, 
product shipments, and foreign-denominated commer-
cial paper. We are also exposed to the translation of 
foreign currency earnings to the U.S. dollar. Our prin-
cipal exposures are to the Australian dollar, Brazilian 
real,  British  pound  sterling,  Canadian  dollar,  Chinese 
renminbi, euro, Japanese yen, Swiss franc, and Mexican 
peso. We mainly use foreign currency forward contracts 
to selectively hedge our foreign currency cash flow expo-
sures. We also generally swap our foreign-denominated 
commercial paper borrowings and nonfunctional cur-
rency intercompany loans back to U.S. dollars or the 
functional currency; the gains or losses on these deriv-
atives  offset  the  foreign  currency  revaluation  gains   
or losses recorded in earnings on the associated bor-
rowings.  We  generally  do  not  hedge  more  than  18   
months forward.

As  of  May  27,  2012,  the  notional  value  of  foreign 
exchange derivatives was $930.2 million. The amount of 
hedge ineffectiveness was less than $1 million in each of 
fiscal 2012, 2011, and 2010.

We also have many net investments in foreign sub-
sidiaries that are denominated in euros. We previously 
hedged  a  portion  of  these  net  investments  by  issu-
ing  euro-denominated  commercial  paper  and  foreign 

58 

General Mills

 
 
  
  
  
exchange forward contracts. As of May 27, 2012, we 
had deferred net foreign currency transaction losses of 
$95.7 million in AOCI associated with hedging activity.

Equity Instruments
Equity  price  movements  affect  our  compensation 
expense as certain investments made by our employees 
in our deferred compensation plan are revalued. We use 
equity swaps to manage this risk. As of May 27, 2012, 
the net notional amount of our equity swaps was $48.1 
million. These swap contracts mature in fiscal 2013.

Fair Value Measurements And Financial Statement Presentation
The fair values of our assets, liabilities, and derivative positions recorded at fair value and their respective levels in the 
fair value hierarchy as of May 27, 2012 and May 29, 2011, were as follows:

In Millions 

 Level 1  Level 2   Level 3 

 Total   Level 1   Level 2   Level 3  

Total

May, 27, 2012 

 May 27, 2012

Fair Values of Assets 

 Fair Values of Liabilities

Derivatives designated as hedging instruments: 

Interest rate contracts (a) (b) 

  Foreign exchange contracts (c) (d) 
Total  

Derivatives not designated as hedging instruments:

Interest rate contracts (a) (b) 

  Foreign exchange contracts (c) (d) 
  Equity contracts (a) (e) 
  Commodity contracts (c) (e) 
  Grain contracts (c) (e) 
Total  

Other assets and liabilities reported at fair value: 
  Marketable investments (a) (f) 
Total  

$   —   $  5.7   $  —  $  5.7   $  —  $  — 

$  —  $  —

    —  

  11.5  

   —     11.5  

   —     (18.8) 

   —     (18.8)

 —  

  17.2  

   —      17.2  

   —     (18.8) 

   —     (18.8)

    —  

   0.5  

   —       0.5       —      —  

   —      — 

    —  

   6.6  

  —       6.6  

   —    

(1.1) 

   — 

(1.1)

    —  

    — 

   —     

 — 

   —      (0.1) 

   —    

(0.1)

   8.0      1.0  

   —       9.0  

   —      (15.1) 

   —     (15.1)

    —  

   8.3  

   —       8.3  

   —      (20.6) 

   —     (20.6)

   8.0     16.4  

   —      24.4  

  —      (36.9) 

   —     (36.9)

   5.3      52.3  

   —      57.6  

    —    

 —  

   —     — 

    5.3      52.3  

   —      57.6  

    —    

  —  

   —    

 — 

Total assets, liabilities, and derivative positions recorded at fair value 

$ 13.3   $ 85.9  $  —   $ 99.2    $  —  $ (55.7)  $  —  $ (55.7)

Annual Report 2012 

59

 
  
 
 
 
 
In Millions 

 Level 1  Level 2   Level 3 

 Total 

 Level 1   Level 2   Level 3  

Total

May, 29, 2011 

 May 29, 2011

Fair Values of Assets 

 Fair Values of Liabilities

Derivatives designated as hedging instruments:

Interest rate contracts (a) (b) 

  Foreign exchange contracts (c) (d) 
Total  

Derivatives not designated as hedging instruments: 

Interest rate contracts (a) (b) 

  Foreign exchange contracts (c) (d)  
  Commodity contracts (c) (e) 
  Grain contracts (c) (e)  
Total  

Other assets and liabilities reported at fair value:
  Marketable investments (a) (f) 
Total  

$ —  $  11.2  

$ —  $  11.2    $ —   $(21.3)  $ —   $(21.3)

  —  

 10.1  

  —  

 10.1  

   —     (14.9) 

  —  

(14.9)

  —     21.3  

  —     21.3   —     (36.2) 

  —    (36.2)

  —  

 2.2  

 —  

 2.2  

 —  

  (0.9) 

  —  

  (0.9)

 —     57.1  

 —     57.1  

  —     (19.9) 

  —  

(19.9)

  14.6     16.3  

  —  

 30.9  

  —  

  —  

  —  

  — 

 —     61.1  

  —     61.1   

 —  

 (29.0) 

 —    (29.0)

  14.6    136.7  

  —    151.3  

  —     (49.8) 

  —     (49.8)

 5.9  

  9.1  

  —     15.0  

 —  

 —  

 5.9  

 9.1  

  —     15.0   

 —   

 —  

 —   

 —   

 — 

 — 

Total assets, liabilities, and derivative positions recorded at fair value 

$20.5  $167.1  

$ —   $187.6    $ —   $(86.0)  $ —   $(86.0)

(a)   These contracts and investments are recorded as other assets or as other liabilities, as appropriate, based on whether in a gain or loss position.  

Certain marketable investments are recorded as cash and cash equivalents. 

(b)  Based on LIBOR and swap rates.

(c)   These contracts are recorded as prepaid expenses and other current assets or as other current liabilities, as appropriate, based on whether in a gain or  

loss position.

(d)  Based on observable market transactions of spot currency rates and forward currency prices. 

(e)  Based on prices of futures exchanges and recently reported transactions in the marketplace.

(f)  Based on prices of common stock and bond matrix pricing.

We did not significantly change our valuation techniques from prior periods. 

60 

General Mills

 
  
 
 
 
Information related to our cash flow hedges, fair value hedges, and other derivatives not designated as hedging 

instruments for the fiscal years ended May 27, 2012, and May 29, 2011, follows:

In Millions 

Derivatives in Cash Flow Hedging Relationships:

  Amount of loss recognized in other 
   comprehensive income (OCI) (a)   

  Amount of loss reclassified from 

   AOCI into earnings (a) (b) 

  Amount of gain (loss) recognized 

   in earnings (c) 

Derivatives in Fair Value Hedging Relationships:

  Amount of net gain (loss) recognized 

 Interest Rate   Foreign Exchange 

Contracts  

Contracts 

Equity   
Contracts 

Commodity
Contracts 

Total 

 Fiscal Year 

 Fiscal Year 

 Fiscal Year 

 Fiscal Year 

 Fiscal Year

 2012  

 2011  

 2012  

 2011  

 2012  

 2011  

 2012  

 2011  

 2012  

2011

$ (78.6)  $(20.9)  $(7.3)  $(18.9) 

$ —   $ —   $ —  

$ —  $(85.9)  $(39.8)

  (8.2)    (13.1) 

 (9.9)   (16.7) 

  —  

 —  

  —  

  —    (18.1)    (29.8)

  (0.5) 

  (0.4) 

  (0.3) 

  0.3  

  —  

  —  

  —  

  —     (0.8) 

  (0.1)

   in earnings (d) 

  (0.8) 

 0.3  

  —  

 —  

  —  

  —  

  —  

  —  

 (0.8) 

 0.3 

Derivatives Not Designated as Hedging Instruments: 
  Amount of gain (loss) recognized in earnings (d) 

(a)  Effective portion. 

  —  

  1.0     (1.3)    23.7  

(1.0) 

  —   (122.5)  160.3   (124.8)   185.0 

(b)   Loss reclassified from AOCI into earnings is reported in interest, net for interest rate swaps and in cost of sales and SG&A expenses for foreign exchange 

contracts.

(c)   All gain (loss) recognized in earnings is related to the ineffective portion of the hedging relationship, including SG&A expenses for foreign exchange con-

tracts. No amounts were reported as a result of being excluded from the assessment of hedge effectiveness.

(d)   Gain (loss) recognized in earnings is reported in interest, net for interest rate contracts, in cost of sales for commodity contracts, and in SG&A expenses for 

equity contracts and foreign exchange contracts.

Annual Report 2012 

61

 
 
  
 
 
 
 
Amounts Recorded In Accumulated Other 
Comprehensive Loss 
Unrealized losses from interest rate cash flow hedges 
recorded  in  AOCI  as  of  May  27,  2012,  totaled  $73.6 
million  after  tax. These  deferred  losses  are  primarily 
related to interest rate swaps that we entered into in 
contemplation of future borrowings and other financ-
ing requirements and that are being reclassified into net 
interest over the lives of the hedged forecasted transac-
tions. Unrealized losses from foreign currency cash flow 
hedges recorded in AOCI as of May 27, 2012, were $1.7 
million after-tax. The net amount of pre-tax gains and 
losses in AOCI as of May 27, 2012, that we expect to be 
reclassified into net earnings within the next 12 months 
is $14.0 million of expense.

Credit-Risk-Related Contingent Features
Certain of our derivative instruments contain provisions 
that require us to maintain an investment grade credit 
rating on our debt from each of the major credit rat-
ing agencies. If our debt were to fall below investment 
grade, the counterparties to the derivative instruments 
could request full collateralization on derivative instru-
ments in net liability positions. The aggregate fair value 
of  all  derivative  instruments  with  credit-risk-related 
contingent features that were in a liability position on 
May 27, 2012, was $19.9 million. We have posted col-
lateral of $4.3 million in the normal course of business 
associated with these contracts. If the credit-risk-related 
contingent features underlying these agreements had 
been triggered on May 27, 2012, we would have been 
required to post an additional $15.6 million of collateral 
to counterparties. 

Concentrations Of Credit And  
Counterparty Credit Risk
During fiscal 2012, Wal-Mart Stores, Inc. and its affili-
ates (Wal-Mart) accounted for 22 percent of our con-
solidated net sales and 30 percent of our net sales in the 
U.S. Retail segment. No other customer accounted for 
10 percent or more of our consolidated net sales. Wal-
Mart also represented 6 percent of our net sales in the 
International segment and 7 percent of our net sales in 
the Bakeries and Foodservice segment. As of May 27, 
2012, Wal-Mart accounted for 26 percent of our U.S. 
Retail receivables, 5 percent of our International receiv-
ables, and 9 percent of our Bakeries and Foodservice 
receivables. The five largest customers in our U.S. Retail 
segment accounted for 54 percent of its fiscal 2012 net 

sales,  the  five  largest  customers  in  our  International 
segment accounted for 26 percent of its fiscal 2012 net 
sales, and the five largest customers in our Bakeries and 
Foodservice segment accounted for 46 percent of its fis-
cal 2012 net sales.

We enter into interest rate, foreign exchange, and cer-
tain commodity and equity derivatives, primarily with 
a diversified group of highly rated counterparties. We 
continually monitor our positions and the credit rat-
ings of the counterparties involved and, by policy, limit 
the amount of credit exposure to any one party. These 
transactions may expose us to potential losses due to 
the  risk  of  nonperformance  by  these  counterparties; 
however, we have not incurred a material loss. We also 
enter into commodity futures transactions through vari-
ous regulated exchanges.

The amount of loss due to the credit risk of the coun-
terparties,  should  the  counterparties  fail  to  perform 
according to the terms of the contracts, is $19.5 million 
against which we do not hold collateral. Under the terms 
of master swap agreements, some of our transactions 
require collateral or other security to support financial 
instruments subject to threshold levels of exposure and 
counterparty credit risk. Collateral assets are either cash 
or U.S. Treasury instruments and are held in a trust 
account that we may access if the counterparty defaults.

NOTE 8. DEBT

Notes Payable The components of notes payable and 
their respective weighted-average interest rates at the 
end of the periods were as follows: 

 May 27, 2012 

May 29, 2011 

  Weighted- 
average  
Interest 
Rate 

Notes 
Payable  

 Weighted-
average
Interest
Rate

Notes 
Payable 

In Millions 

U.S. commercial paper 

$412.0  

 0.2% 

  $192.5  

 0.2%

Financial institutions 

  114.5  

  10.0  

 118.8  

11.5

Total 

$526.5  

 2.4% 

 $311.3  

 4.5%

To  ensure  availability  of  funds,  we  maintain  bank 
credit lines sufficient to cover our outstanding short-
term  borrowings.  Commercial  paper  is  a  continuing 
source  of  short-term  financing. We  have  commercial 
paper programs available to us in the United States and 
Europe. In April 2012, we entered into fee-paid commit-
ted credit lines, consisting of a $1.0 billion facility sched-
uled to expire in April 2015 and a $1.7 billion facility 

62 

General Mills

 
 
 
 
 
 
scheduled to expire in April 2017. Concurrent with the 
execution of the credit agreements, we terminated our 
credit facilities which provided $1.8 billion and $1.1 bil-
lion of revolving credit lines which were set to expire 
October 2012 and October 2013, respectively. We also 
have $393.8 million in uncommitted credit lines that 
support  our  foreign  operations.  As  of  May  27,  2012, 
there  were  no  amounts  outstanding  on  the  fee-paid 
committed credit lines and $114.5 million was drawn 
on the uncommitted lines. The credit facilities contain 
several covenants, including a requirement to maintain 
a fixed charge coverage ratio of at least 2.5 times. We 
were in compliance with all credit facility covenants as 
of May 27, 2012.

Long-term Debt In February 2012, we repaid $1.0 billion 
of 6.0 percent notes. In November 2011, we issued $1.0 
billion aggregate principal amount of 3.15 percent notes 
due December 15, 2021. The net proceeds were used to 
repay a portion of our notes due February 2012, reduce 
our commercial paper borrowings, and for general cor-
porate  purposes.  Interest  on  these  notes  is  payable 
semi-annually in arrears. These notes may be redeemed 
at our option at any time prior to September 15, 2021 
for a specified make whole amount and any time on 
or after that date at par. These notes are senior unse-
cured, unsubordinated obligations that include a change 
of control repurchase provision. 

As part of our acquisition of Yoplait S.A.S., we con-
solidated $457.9 million of primarily euro-denominated 
Euribor-based floating-rate bank debt. In December 2011, 
we refinanced this debt with $390.5 million of euro-
denominated Euribor-based floating-rate bank debt due 
at various dates through December 15, 2014.

In May 2011, we issued $300.0 million aggregate prin-
cipal amount of 1.55 percent fixed-rate notes and $400.0 
million  aggregate  principal  amount  of  floating-rate 
notes, both due May 16, 2014.  The proceeds of these 
notes were used to repay a portion of our outstanding 
commercial paper.  The floating-rate notes bear interest 
equal to three-month LIBOR plus 35 basis points, subject 
to quarterly reset.  Interest on the floating-rate notes is 
payable quarterly in arrears.  Interest on the fixed-rate 
notes is payable semi-annually in arrears.  The fixed-rate 
notes may be redeemed at our option at any time for a 
specified make whole amount.  These notes are senior 
unsecured, unsubordinated obligations that include a 
change of control repurchase provision.

In June 2010, we issued $500.0 million aggregate prin-
cipal amount of 5.4 percent notes due June 15, 2040. The 
proceeds of these notes were used to repay a portion 
of our outstanding commercial paper. Interest on these 
notes is payable semi-annually in arrears. These notes 
may be redeemed at our option at any time for a speci-
fied make whole amount. These notes are senior unse-
cured, unsubordinated obligations that include a change 
of control repurchase provision.

In May 2010, we paid $437.0 million to repurchase in a 
cash tender offer $400.0 million of our previously issued 
debt. We repurchased $220.8 million of our 6.0 percent 
notes due 2012 and $179.2 million of our 5.65 percent 
notes due 2012. We issued commercial paper to fund the 
repurchase. 

Certain  of  our  long-term  debt  agreements  contain 
restrictive covenants. As of May 27, 2012, we were in 
compliance with all of these covenants.

As of May 27, 2012, the $118.8 million pre-tax loss 
recorded in AOCI associated with our previously desig-
nated interest rate swaps will be reclassified to net inter-
est over the remaining lives of the hedged transactions. 
The amount expected to be reclassified from AOCI to net 
interest in fiscal 2013 is $12.7 million pre-tax.

A summary of our long-term debt is as follows:

In Millions 

 May 27, 2012 

 May 29, 2011

5.65% notes due February 15, 2019 

$1,150.0  

$1,150.0 

5.7% notes due February 15, 2017 

  1,000.0  

 1,000.0 

3.15% notes due December 15, 2021 

  1,000.0  

5.2% notes due March 17, 2015 

5.25% notes due August 15, 2013 

5.65% notes due September 10, 2012 

5.4% notes due June 15, 2040 

Floating-rate notes due May 16, 2014 

Euribor-based floating-rate note  

  due December 15, 2014  

1.55% notes due May 16, 2014 

Medium-term notes, 0.3% to 8.0%,  

  due fiscal 2013 or later 

Debt of consolidated contract manufacturer 

6% notes due February 15, 2012 

Other, including capital leases 

  750.0  

  700.0  

  520.8  

  500.0  

  400.0  

 375.5  

  300.0  

 204.2  

  —  

  —  

  2.6  

 — 

 750.0 

 700.0 

 520.8 

 500.0 

 400.0 

  — 

 300.0 

 204.4 

 15.0 

 1,019.5 

 14.1 

Less amount due within one year 

  (741.2) 

 (1,031.3)

Total long-term debt 

$6,161.9  

$5,542.5 

 6,903.1  

 6,573.8 

Annual Report 2012 

63

     
As  of May  27,  2012,  we  also  had  a  noncontrolling 
interest  related  to  our  subsidiary  GMC. We  hold  the 
entire  managing  membership  interest,  and  therefore 
direct the operations of GMC. We hold all interests in 
GMC other than Class A Limited Membership Interests 
(Class  A  Interests)  which  were  held  by  an  unrelated 
third-party investor. As of May 27, 2012, the carrying 
value of all outstanding Class A Interests was $242.3 
million,  classified  as  noncontrolling  interests  on  our 
Consolidated Balance Sheets.

On  June  1,  2012,  subsequent  to  our  year  end,  we 
restructured GMC through the distribution of its manu-
facturing assets, stock, inventory, cash and certain intel-
lectual  property  to  a  wholly  owned  subsidiary.  GMC 
retained the remaining intellectual property. Immediately 
following the restructuring, the Class A Interests were 
sold by the then current holder to another unrelated 
third-party investor.

The holder of the Class A Interests receives quarterly 
preferred distributions from available net income based 
on the application of a floating preferred return rate, 
currently equal to the sum of three-month LIBOR plus 
110 basis points, to the holder’s capital account balance 
established in the most recent mark-to-market valuation 
(currently $251.5 million). The preferred return rate is 
adjusted every three years through a negotiated agree-
ment  with  the  Class  A  Interest  holder  or  through  a 
remarketing auction.

For financial reporting purposes, the assets, liabilities, 
results of operations, and cash flows of our non-wholly 
owned  subsidiaries  are  included  in  our  Consolidated 
Financial Statements. The third-party investor’s share of 
the net earnings of these subsidiaries is reflected in net 
earnings attributable to noncontrolling interests in the 
Consolidated Statements of Earnings. 

Our noncontrolling interests contain restrictive cov-
enants. As of May 27, 2012, we were in compliance with 
all of these covenants.

Principal payments due on long-term debt in the next 
five years based on stated contractual maturities, our 
intent to redeem, or put rights of certain note holders 
are $741.2 million in fiscal 2013, $1,445.8 million in fiscal 
2014, $1,066.7 million in fiscal 2015, $0.3 million in fiscal 
2016, and $1,000.0 million in fiscal 2017.

NOTE 9. REDEEMABLE AND  
NONCONTROLLING INTERESTS

Our  principal  redeemable  and  noncontrolling  inter-
ests relate to our Yoplait S.A.S., Yoplait Marques S.A.S.,  
and General Mills Cereals, LLC (GMC) subsidiaries. In 
addition, we have seven foreign subsidiaries that have 
noncontrolling  interests  totaling  $5.9  million  as  of   
May 27, 2012.

We have a 51 percent controlling interest in Yoplait 
S.A.S.  and  a  50  percent  interest  in  Yoplait  Marques 
S.A.S. Sodiaal holds the remaining interests in each of 
the entities. On the acquisition date, we recorded the 
$904.4 million fair value of Sodiaal’s 49 percent euro-
denominated interest in Yoplait S.A.S. as a redeemable 
interest  on  our  Consolidated  Balance  Sheets.  Sodiaal 
has the ability to put a limited portion of its redeem-
able interest to us once per year at fair value up to a 
maximum of 9 years. We adjust the value of the redeem-
able interest through additional paid-in capital on our 
Consolidated Balance Sheets quarterly to the redeemable 
interest’s redemption value, which approximates its fair 
value. Yoplait S.A.S. pays dividends annually if it meets 
certain financial metrics set forth in its shareholders 
agreement. As of May 27, 2012, the redemption value  
of  the  euro-denominated  redeemable  interest  was   
$847.8 million. 

In addition, a subsidiary of Yoplait S.A.S. has entered 
into an exclusive milk supply agreement for its European 
operations  with  Sodiaal  at  market-determined  prices 
through July 1, 2021. Net purchases totaled $235.7 mil-
lion for fiscal 2012.

On the acquisition date, we recorded the $263.8 mil-
lion fair value of Sodiaal’s 50 percent euro-denominated 
interest in Yoplait Marques S.A.S. as a noncontrolling 
interest  on  our  Consolidated  Balance  Sheets.  Yoplait 
Marques S.A.S. earns a royalty stream through a licens-
ing  agreement  with  Yoplait  S.A.S.  for  the  rights  to 
Yoplait and related trademarks. Yoplait Marques S.A.S. 
pays dividends annually based on its available cash as of 
its fiscal year end.

64 

General Mills

NOTE 10. STOCKHOLDERS’ EQUITY

Cumulative preference stock of 5.0 million shares, with-
out par value, is authorized but unissued.

During fiscal 2012, we repurchased 8.3 million shares 
of common stock for an aggregate purchase price of 
$313.0 million. During fiscal 2011, we repurchased 31.8 
million shares of common stock for an aggregate pur-
chase price of $1,163.5 million. During fiscal 2010, we 
repurchased 21.3 million shares of common stock for an 
aggregate purchase price of $691.8 million.  

On June 28, 2010, our Board of Directors authorized 
the repurchase of up to 100 million shares of our com-
mon stock. Purchases under the authorization can be 
made  in  the  open  market  or  in  privately  negotiated 
transactions, including the use of call options and other 
derivative instruments, Rule 10b5-1 trading plans, and 
accelerated repurchase programs. The authorization has 
no specified termination date.

The following table provides details of total compre-

hensive income:

In Millions  

Net earnings, including earnings 

  attributable to redeemable and  

  noncontrolling interests 

Other comprehensive income (loss):

  Foreign currency translation 

  Net actuarial loss 

  Other fair value changes: 

   Securities 

   Hedge derivatives 

  Reclassification to earnings: 

   Hedge derivatives 

   Amortization of losses and  

  prior service costs  

Other comprehensive loss 

Total comprehensive income (loss) 

In Millions  

Net earnings, including earnings  

  attributable to redeemable and  

  noncontrolling interests 

Other comprehensive income (loss): 

  Foreign currency translation 

  Net actuarial gain 

  Other fair value changes: 

   Securities 

   Hedge derivatives 

  Reclassification to earnings: 

   Hedge derivatives 

   Amortization of losses and 

  prior service costs  

Other comprehensive income 

Total comprehensive income 

Annual Report 2012 

Pretax 

General Mills  
 Tax 

Fiscal 2012

 Net 

 Noncontrolling  
Interests 
 Net 

Redeemable
 Interest
 Net

 $1,567.3  

$   6.8  

$   15.0 

$  (270.3) 

    (813.1) 

$ 

 —  

 308.5  

$  (270.3) 

    (504.6) 

 (0.3) 

 (80.8) 

 0.1  

 31.2  

 (0.2) 

 (49.6) 

 16.3  

 (6.2) 

 10.1  

 131.6  

   (1,016.6) 

 (49.9) 

 283.7  

 81.7  

    (732.9) 

$  834.4  

Fiscal 2011

   (51.1) 

 —  

 —  

—  

 —  

 —  

 (51.1) 

$  (44.3) 

 (98.7)

 — 

 —

 (3.8)

 1.4 

 —

 (101.1)

$  (86.1)

Pretax 

General Mills  
 Tax 

 Net 

 Noncontrolling  
Interests 
 Net 

Redeemable
 Interest
 Net

$1,798.3  

$  5.2  

$  —

$  358.3  

 93.5  

 (5.8) 

 (39.8) 

$ 

 —  

 (32.4) 

 2.2  

 14.4  

$   358.3  

 61.1  

 (3.6) 

 (25.4) 

 29.8  

 (11.3) 

 18.5  

 108.7  

 544.7  

 (41.5) 

 (68.6) 

 67.2  

    476.1  

$2,274.4  

 0.7  

 —  

 —  

 —  

 —  

 —  

 0.7  

$  5.9  

 —

 —

 —

 —

 —

—

 —

$  —

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
In Millions  

Net earnings, including earnings  

  attributable to redeemable and  

  noncontrolling interests 

Other comprehensive income (loss): 

  Foreign currency translation 

  Net actuarial loss 

  Other fair value changes: 

   Securities 

   Hedge derivatives 

  Reclassification to earnings: 

   Hedge derivatives 
   Amortization of losses and 

  prior service costs  

Other comprehensive income (loss) 
Total comprehensive income 

Pretax 

General Mills  
 Tax 

Fiscal 2010

 Net 

 Noncontrolling  
Interests 
 Net 

Redeemable
 Interest
 Net

$1,530.5  

$  4.5  

$  — 

$(163.3) 

    (786.3) 

$ 

 —  

 314.8  

$  (163.3) 

    (471.5) 

 1.9  

 (25.0) 

 (0.7) 

 10.6  

 1.2  

 (14.4) 

 44.4  

 (17.0) 

 27.4  

 19.1  
    (909.2) 

 (7.6) 
 300.1  

 11.5  
    (609.1) 
$   921.4  

 0.2  

 —  

 —  

 —  

 —  

 —  
 0.2  
$  4.7  

 — 

 — 

 — 

 — 

 — 

 — 

 — 

$  — 

In fiscal 2012, 2011, and 2010, except for reclassifications to earnings, changes in other comprehensive income (loss) 

were primarily non-cash items.

Accumulated other comprehensive loss balances, net of 
tax effects, were as follows:

In Millions 

May 27, 2012   May 29, 2011 

Foreign currency translation adjustments  $  282.9 

$  553.2 

Unrealized gain (loss) from: 

  Securities 

  Hedge derivatives  

Pension, other postretirement,  

  and postemployment benefits:

  Net actuarial loss 

  Prior service costs 

1.8  

(75.3) 

2.0   

(35.8)  

 (1,945.9) 

(1,509.5)

(7.2)  

(20.7)

Accumulated other comprehensive loss 

$ (1,743.7)   $(1,010.8)

NOTE 11. STOCK PLANS

We use broad-based stock plans to help ensure that man-
agement’s interests are aligned with those of our stock-
holders. As of May 27, 2012, a total of 41,173,306 shares 
were available for grant in the form of stock options, 
restricted stock, restricted stock units, and shares of 
unrestricted stock under the 2011 Stock Compensation 
Plan (2011 Plan) and the 2011 Compensation Plan for 
Non-Employee Directors. The 2011 Plan also provides 
for the issuance of cash-settled share-based units, stock 
appreciation  rights,  and  performance  awards.  Stock-
based awards now outstanding include some granted 

under the 1998 (senior management), 1998 (employee), 
2001, 2003, 2005, 2006, 2007, and 2009 stock plans and 
the Executive Incentive Plan (EIP), under which no fur-
ther awards may be granted. The stock plans provide for 
accelerated vesting of awards upon retirement, termina-
tion, or death of eligible employees and directors. 

Stock Options The estimated fair values of stock options 
granted and the assumptions used for the Black-Scholes 
option-pricing model were as follows: 

Fiscal Year

 2012 

 2011 

 2010

Estimated fair values of  

  stock options granted  

$ 5.88  

$ 4.12  

$3.20

Assumptions: 

  Risk-free interest rate 

2.9%  

 2.9% 

 3.7% 

  Expected term 

  8.5 years  

 8.5 years  

 8.5 years

  Expected volatility 

  Dividend yield 

17.6% 

3.3% 

18.5% 

3.0% 

18.9% 

3.4% 

The valuation of stock options is a significant accounting 
estimate that requires us to use judgments and assump-
tions that are likely to have a material impact on our finan-
cial statements. Annually, we make predictive assumptions 
regarding future stock price volatility, employee exercise 
behavior, dividend yield, and the forfeiture rate.

66 

General Mills

  
    
 
 
 
 
  
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
Information on stock option activity follows: 

  Weighted- 
average 
Exercise 

  Weighted- 
average 
Exercise 
Exercisable  Price Per  Outstanding  Price Per 
Share
(Thousands) 

(Thousands) 

Options 

Options 

Share 

Balance as of  

  May 31, 2009 

 67,619.2   $21.96  

 94,607.0   $23.84 

  Granted 

  Exercised 

  Forfeited or expired 

Balance as of  

 6,779.4  

 27.99 

     (20,013.6) 

 19.87 

 (268.2) 

 24.82 

  May 30, 2010 

 47,726.6  

 22.89  

 81,104.6  

25.17 

  Granted 

  Exercised 

  Forfeited or expired 

Balance as of  

 5,234.3   

 37.38 

     (18,665.4)  

 22.59 

  (126.2) 

 31.26 

  May 29, 2011 

 39,221.7  

 23.78  

 67,547.3  

26.82 

  Granted 

  Exercised 

  Forfeited or expired 

Balance as of  

 4,069.0   

 37.29 

     (10,279.3)  

 24.12 

  (394.3) 

 27.88 

  May 27, 2012 

  39,564.9    $25.27  

 60,942.7   $27.96

Stock-based compensation expense related to stock 
option awards was $23.9 million in fiscal 2012, $26.8 
million in fiscal 2011, and $34.4 million in fiscal 2010.

Net cash proceeds from the exercise of stock options 
less shares used for withholding taxes and the intrinsic 
value of options exercised were as follows:

In Millions 

 2012 

 2011 

 2010

Fiscal Year

Net cash proceeds 

Intrinsic value of 

$233.5 

$410.4  

 $388.5   

  options exercised 

$156.7 

$275.6  

 $271.8  

We estimate the fair value of each option on the grant 
date using a Black-Scholes option-pricing model, which 
requires us to make predictive assumptions regarding 
future stock price volatility, employee exercise behavior, 
and dividend yield. We estimate our future stock price 
volatility using the historical volatility over the expected 
term of the option, excluding time periods of volatility we 
believe a marketplace participant would exclude in esti-
mating our stock price volatility. We also have considered, 
but did not use, implied volatility in our estimate, because 
trading activity in options on our stock, especially those 
with tenors of greater than 6 months, is insufficient to 
provide a reliable measure of expected volatility.

Our  expected  term  represents  the  period  of  time 
that  options  granted  are  expected  to  be  outstanding 
based on historical data to estimate option exercises 
and employee terminations within the valuation model. 
Separate  groups  of  employees  have  similar  historical 
exercise behavior and therefore were aggregated into a 
single pool for valuation purposes. The weighted-average 
expected term for all employee groups is presented in 
the table above. The risk-free interest rate for periods 
during the expected term of the options is based on the 
U.S. Treasury zero-coupon yield curve in effect at the 
time of grant.

Any corporate income tax benefit realized upon exer-
cise or vesting of an award in excess of that previously 
recognized in earnings (referred to as a windfall tax ben-
efit) is presented in the Consolidated Statements of Cash 
Flows as a financing cash flow.

Realized  windfall  tax  benefits  are  credited  to  addi-
tional paid-in capital within the Consolidated Balance 
Sheets. Realized shortfall tax benefits (amounts which 
are less than that previously recognized in earnings) are 
first offset against the cumulative balance of windfall 
tax benefits, if any, and then charged directly to income 
tax  expense,  potentially  resulting  in  volatility  in  our 
consolidated effective income tax rate. We calculated a 
cumulative memo balance of windfall tax benefits from 
post-1995 fiscal years for the purpose of accounting for 
future shortfall tax benefits.

Options may be priced at 100 percent or more of the 
fair market value on the date of grant, and generally 
vest four years after the date of grant. Options gener-
ally expire within 10 years and one month after the date  
of grant.

Annual Report 2012 

67

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
  
  
  
 
 
  
  
  
 
Restricted Stock, Restricted Stock Units, and Cash-
settled Share-based Units Stock and units settled in 
stock subject to a restricted period and a purchase price, 
if any (as determined by the Compensation Committee 
of  the  Board  of  Directors),  may  be  granted  to  key 
employees under the 2011 Plan. Certain restricted stock 
and restricted stock unit awards require the employee 
to deposit personally owned shares (on a one-for-one 
basis) during the restricted period. Restricted stock and 

restricted stock units generally vest and become unre-
stricted four years after the date of grant. Participants 
are entitled to dividends on such awarded shares and 
units, but only receive those amounts if the shares or 
units vest. The sale or transfer of these shares and units 
is restricted during the vesting period. Participants hold-
ing restricted stock, but not restricted stock units, are 
entitled to vote on matters submitted to holders of com-
mon stock for a vote.

Information on restricted stock unit and cash-settled share-based units activity follows: 

Equity Classified 

Liability Classified

Share- 
settled 
Units 
(Thousands) 

Weighted- 
average 
Grant-date 
Fair Value 

Share- 
settled 
Units 
(Thousands) 

Weighted- 
average 
Grant-date 
Fair Value 

Cash-settled 
Share-based 
Units 
(Thousands) 

Weighted-
average
Grant-date
Fair Value

Non-vested as of May 29, 2011 

  Granted 

  Vested 

  Forfeited or expired 

Non-vested as of May 27, 2012 

9,169.9  

 2,697.8  

 (3,187.0) 

(128.9) 

 8,551.8   

$30.92  

 37.29  

  29.85  

  34.89  

$33.79  

 437.2  

 87.9  

 (81.7) 

 (46.3) 

 397.1  

$31.01  

 37.21  

 28.99   

  32.06  

$32.68  

 4,515.1  

$31.58 

 — 

 31.39  

 31.88 

$31.58 

 —  

 (269.3)  

 (254.3) 

 3,991.5  

Fiscal Year

In Millions 

Number of units granted (thousands) 

Weighted average price per unit 

 2012 

 2011 

 2010

2,785.7  

3,751.6  

 4,745.7 

$37.29 

$36.16  

 $28.03 

68 

General Mills

 
 
 
 
 
 
 
The total grant-date fair value of restricted stock unit 
awards that vested during fiscal 2012 was $106.0 mil-
lion, and $93.6 million vested during fiscal 2011.

As  of  May  27,  2012,  unrecognized  compensa-
tion expense related to non-vested stock options and 
restricted stock units was $150.0 million. This expense 
will be recognized over 17 months, on average.

Stock-based  compensation  expense  related  to 
restricted stock units and cash-settled share-based pay-
ment awards was $124.3 million for fiscal 2012, $141.2 
million for fiscal 2011, and $131.0 million for fiscal 2010.

NOTE 12. EARNINGS PER SHARE

Basic  and  diluted  EPS  were  calculated  using  the 
following: 

Fiscal Year

In Millions, Except per Share Data 

 2012 

 2011 

 2010

Net earnings attributable  

  to General Mills 

$1,567.3  $1,798.3    $1,530.5 

Average number of common  

  shares - basic EPS 
Incremental share effect from: (a) 
  Stock options 

  Restricted stock, restricted  

 648.1 

642.7  

   659.6

13.9  

16.6 

 17.7   

  stock units, and other 

 4.7 

5.5 

  6.0  

Average number of  

  common shares - diluted EPS 

Earnings per share - basic 

Earnings per share - diluted 

666.7 

$2.42 

$2.35 

664.8  

   683.3  

$2.80  

$2.70  

$2.32 

$2.24  

(a)  Incremental shares from stock options and restricted stock units are 
computed by the treasury stock method. Stock options and restricted stock 
units excluded from our computation of diluted EPS because they were not 
dilutive were as follows:

In Millions 

 2012 

 2011 

 2010

Anti-dilutive stock options  

  and restricted stock units 

5.8 

4.8 

 6.3 

Fiscal Year

NOTE 13. RETIREMENT BENEFITS AND 
POSTEMPLOYMENT BENEFITS

Defined Benefit Pension Plans We have defined benefit 
pension plans covering most employees in the United 
States, Canada, France, and the United Kingdom. Benefits 
for salaried employees are based on length of service and 
final average compensation. Benefits for hourly employ-
ees include various monthly amounts for each year of 
credited service. Our funding policy is consistent with 
the requirements of applicable laws. We made $200.0 
million of voluntary contributions to our principal U.S. 
plans in each of fiscal 2012 and fiscal 2011. We do not 
expect to be required to make any contributions in fis-
cal 2013. Our principal domestic retirement plan cover-
ing salaried employees has a provision that any excess 
pension assets would be allocated to active participants 
if the plan is terminated within five years of a change in 
control. In fiscal 2012, we announced changes to our U.S. 
defined benefit pension plans. All new salaried employees 
hired on or after June 1, 2013 will be eligible for a new 
retirement program that does not include a defined ben-
efit pension plan. Current salaried employees will remain 
in the existing defined benefit pension plan with adjust-
ments to benefits.

Other Postretirement Benefit Plans We also sponsor 
plans that provide health care benefits to the majority of 
our retirees in the United States and Canada. The sala-
ried health care benefit plan is contributory, with retiree 
contributions based on years of service. We make deci-
sions to fund related trusts for certain employees and 
retirees on an annual basis. We did not make voluntary 
contributions to these plans in fiscal 2012 or fiscal 2011.

Health Care Cost Trend Rates  Assumed  health  care 
cost trends are as follows:

Fiscal Year

2012  

 2011

Health care cost trend rate for next year 

8.5% 

8.5%

Rate to which the cost trend rate is  

  assumed to decline (ultimate rate) 

5.2%  

5.2%

Year that the rate reaches the  

  ultimate trend rate 

2019 

2019

Annual Report 2012 

69

 
  
    
  
 
 
 
  
  
We  review  our  health  care  cost  trend  rates  annu-
ally. Our review is based on data we collect about our 
health care claims experience and information provided 
by our actuaries. This information includes recent plan 
experience,  plan  design,  overall  industry  experience 
and projections, and assumptions used by other simi-
lar organizations. Our initial health care cost trend rate 
is adjusted as necessary to remain consistent with this 
review, recent experiences, and short-term expectations. 
Our initial health care cost trend rate assumption is 8.5 
percent for all retirees. Rates are graded down annually 
until the ultimate trend rate of 5.2 percent is reached in 
2019 for all retirees. The trend rates are applicable for 
calculations only if the retirees’ benefits increase as a 
result of health care inflation. The ultimate trend rate 
is adjusted annually, as necessary, to approximate the 
current economic view on the rate of long-term inflation 
plus an appropriate health care cost premium. Assumed 
trend  rates  for  health  care  costs  have  an  important 
effect on the amounts reported for the other postretire-
ment benefit plans.

A one percentage point change in the health care cost 

trend rate would have the following effects:

In Millions 

One  
Percentage  
Point  
Increase 

One 
Percentage
Point
Decrease

Effect on the aggregate of the service and  

interest cost components in fiscal 2013 

$  5.7  

$  (4.7)

Effect on the other postretirement  

  accumulated benefit obligation as of 

  May 27, 2012 

  96.7  

  (85.4)

The Patient Protection and Affordable Care Act, as 
amended by the Health Care and Education Reconciliation 
Act of 2010 (collectively, the Act) was signed into law in 
March 2010. The Act codifies health care reforms with 
staggered effective dates from 2010 to 2018. Estimates 
of the future impacts of several of the Act’s provisions 
are incorporated into our postretirement benefit liability 
including the elimination of lifetime maximums and the 
imposition of an excise tax on high cost health plans. 
These changes resulted in a $24.0 million increase in our 
postretirement benefit liability in fiscal 2010.

Postemployment Benefit Plans Under certain circum-
stances, we also provide accruable benefits to former 
or  inactive  employees  in  the  United  States,  Canada, 
and Mexico, and members of our Board of Directors, 
including  severance  and  certain  other  benefits  pay-
able upon death. We recognize an obligation for any 
of these benefits that vest or accumulate with service. 
Postemployment benefits that do not vest or accumulate 
with service (such as severance based solely on annual 
pay rather than years of service) are charged to expense 
when incurred. Our postemployment benefit plans are 
unfunded.

We use our fiscal year end as the measurement date 
for our defined benefit pension and other postretirement 
benefit plans.

70 

General Mills

 
 
 
 
Summarized financial information about defined benefit pension, other postretirement, and postemployment ben-

efit plans is presented below:

In Millions 

Change in Plan Assets:  

  Fair value at beginning of year 

  Actual return on assets 

  Employer contributions 

  Plan participant contributions 

  Benefits payments 

  Foreign currency  
Fair value at end of year 

Change in Projected Benefit Obligation:

Defined Benefit 
Pension Plans 

Fiscal Year 

Other
Postretirement 
Benefit Plans 

Fiscal Year 

Postemployment
Benefit Plans

Fiscal Year

2012 

2011 

2012 

2011 

2012 

2011

$4,264.0 

 $3,529.8  

$  353.8  $  284.3  

56.3 

   688.9  

  222.1 

   220.7  

(4.8) 

   60.7  

0.1 

0.1  

20.3     

4.1  

12.2 

   11.8  

(203.3)   

(188.2) 

(2.5) 

(3.1) 

(5.5)   

8.7  
$4,353.9  $4,264.0  

—  

    —  
$  358.8  $  353.8  

  Benefit obligation at beginning of year 

$4,458.4 

 $4,030.0  

  $ 1,065.8   $1,060.6 

$  131.3    $ 130.3

  Service cost 

Interest cost 

  Plan amendment 

  Curtailment/other 

  Plan participant contributions 

  Medicare Part D reimbursements 

  Actuarial loss (gain) 

  Benefits payments  

  Foreign currency  

  Acquisitions 

  114.3 

  101.4  

    18.0  

  237.9 

  230.9  

   55.6  

18.7 

60.1  

(35.3) 

7.5 

4.8 

—  

 —  

   11.9 

 —  

0.1  

(13.4)     

(27.1)    

20.3 

  —     

 —  

 —   

4.1  

 —  

12.2     

11.8  

  —  

4.7     

4.5  

    —  

   — 

8.0 

5.1  

— 

4.2

— 

  405.7 

  271.2  

   (203.5)   

(188.2) 

28.4 

(55.5) 

 2.0   

    5.5 

(0.5) 

(56.9) 

(19.6) 

  (16.1) 

(5.9)   

4.8 

9.0  

— 

(0.3)     

— 

0.3 

— 

 (0.1) 

— 

0.3 

—

Projected benefit obligation at end of year 

$4,991.5  $4,458.4  

$1,129.0  $1,065.8  

 $ 141.3 

$ 131.3  

Plan assets less than benefit 

  obligation as of fiscal year end 

$  (637.6)   $ (194.4) 

$  (770.2)  $  (712.0) 

$ (141.3) 

$ (131.3)

The accumulated benefit obligation for all defined benefit pension plans was $4,504.7 million as of May 27, 2012, 

and $3,991.6 million as of May 29, 2011.

Amounts recognized in AOCI as of May 27, 2012, and May 29, 2011, are as follows:

Defined Benefit 
Pension Plans 

Fiscal Year 

Other
Postretirement 
Benefit Plans 

Fiscal Year 

Postemployment
Benefit Plans 

Fiscal Year  

Total

Fiscal Year

In Millions 

2012 

2011 

2012 

2011 

2012 

2011 

2012 

2011

Net actuarial loss 

$(1,714.1)  $(1,313.9) 

$(215.0)  $(181.3) 

$(16.8) 

$(14.3) 

$(1,945.9)   $(1,509.5) 

Prior service (costs) credits 

(22.0) 

 (35.8) 

19.0 

20.7  

 (4.2) 

(5.6) 

(7.2) 

(20.7)

Amounts recorded in accumulated  

  other comprehensive loss 

$(1,736.1)  $(1,349.7) 

$(196.0)   $(160.6) 

$(21.0) 

$(19.9) 

$(1,953.1)  $(1,530.2) 

Annual Report 2012 

71

 
 
 
 
 
  
 
 
 
 
 
  
  
 
 
 
 
  
 
 
  
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
    
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
Plans with accumulated benefit obligations in excess of plan assets are as follows:

Defined Benefit 
Pension Plans 

Fiscal Year 

Other
Postretirement 
Benefit Plans 

Fiscal Year 

Postemployment
Benefit Plans

Fiscal Year

In Millions 

2012 

2011 

2012 

2011 

2012 

2011

Projected benefit obligation 

Accumulated benefit obligation 

Plan assets at fair value 

$423.4 

$335.1  

  $ 

 —   $ 

 —  

$ 

 —  

 $ 

 — 

361.5  

280.6  

  1,129.0     1,065.8    

  141.3 

   131.3

53.0 

9.0   

   358.8     353.8    

 —  

  — 

Components of net periodic benefit expense (income) are as follows: 

Defined Benefit 
Pension Plans 

Fiscal Year 

Other 
Postretirement 
Benefit Plans 

Fiscal Year 

Postemployment
Benefit Plans

Fiscal Year

2012 

2011 

2010 

2012 

2011 

2010 

2012 

2011 

2010

$ 114.3 

$ 101.4   $  70.9  

$ 18.0 

$ 18.7  

$ 12.9  

$  7.5 

$  8.0  

$  7.2 

In Millions 

Service cost 

Interest cost 

Amortization of prior service 

 costs (credits) 

Other adjustments 

Net expense (income) 

5.1  

 —  

2.1  

2.4  

4.2  

  5.7 

  — 

  1.0  

  2.4  

  10.6

Expected return on plan assets 

(440.3) 

 (408.5) 

(400.1) 

Amortization of losses 

108.1 

 81.4  

  8.4  

237.9 

  230.9  

 230.3  

 55.6  

(35.5) 

14.5  

60.1  

  61.6   

(33.2) 

14.4  

(29.2)  

  2.0  

4.8  

 —  

1.7 

8.6 

  —  

  9.0  

  —  

  6.9  

 —  

(3.4) 

  —  

(0.6) 

  —  

  (1.6) 

  —  

2.1 

12.0 

$  28.6 

$  14.2   $  (83.6) 

$ 49.2 

$ 59.4  

$ 45.7  

$ 28.1 

$ 21.8  

$ 26.9 

We expect to recognize the following amounts in net periodic benefit expense (income) in fiscal 2013:

In Millions 

Amortization of losses 

Amortization of prior service costs (credits)  

Defined Benefit 
Pension Plans 

Other Postretirement 
Benefit Plans 

Postemployment
Benefit Plans

 $136.0 

 6.2  

 $17.3 

  (3.4) 

 $2.2

  1.9 

Assumptions Weighted-average assumptions used to determine fiscal year-end benefit obligations are as follows:

Discount rate 

Rate of salary increases  

Defined Benefit 
Pension Plans 

Fiscal Year 

Other
Postretirement 
Benefit Plans 

Fiscal Year 

Postemployment
Benefit Plans

Fiscal Year

2012 

2011 

2012 

2011 

2012 

2011

 4.85% 

5.45% 

4.70% 

5.35% 

4.44 

4.92      

 —  

 —   

3.86% 

4.45 

4.77%

4.92 

72 

General Mills

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Weighted-average assumptions used to determine fiscal year net periodic benefit expense (income) are as follows:

Defined Benefit 
Pension Plans 

Fiscal Year 

Other 
Postretirement 
Benefit Plans 

Fiscal Year 

Postemployment
Benefit Plans

Fiscal Year

2012 

2011 

2010 

2012 

2011 

2010 

2012 

2011 

2010

Discount rate 

5.45% 

 5.85% 

 7.49% 

 5.35% 

 5.80% 

 7.45% 

 4.77% 

 5.12% 

Rate of salary increases 

 4.92  

 4.93  

 4.92  

 —  

  —   

 —  

 4.92  

 4.93  

7.06%

4.93  

Expected long-term rate of  

  return on plan assets 

 9.52  

 9.53  

 9.55  

 9.32  

 9.33  

9.33   

  — 

  — 

 —

Discount  Rates  Our  discount  rate  assumptions  are 
determined annually as of the last day of our fiscal 
year for our defined benefit pension, other postretire-
ment, and postemployment benefit plan obligations. 
We  also  use  the  same  discount  rates  to  determine 
defined benefit pension, other postretirement, and pos-
temployment benefit plan income and expense for the 
following fiscal year. We work with our actuaries to 
determine the timing and amount of expected future 
cash outflows to plan participants and, using the top 
quartile of AA-rated corporate bond yields, to develop a 
forward interest rate curve, including a margin to that 

index based on our credit risk. This forward interest 
rate curve is applied to our expected future cash out-
flows to determine our discount rate assumptions.

Fair Value of Plan Assets The fair values of our pen-
sion and postretirement benefit plans’ assets and their 
respective levels in the fair value hierarchy at May 
27, 2012 and May 29, 2011, by asset category were as 
follows:

In Millions 

 Level 1  

 Level 2 

 Level 3  

Total Assets 

May 27, 2012

Fair value measurement of pension plan assets: 
  Equity (a) 
  Fixed income (b) 
  Real asset investments (c)  
  Other investments (d) 
  Cash and accruals 

$  1,119.2  

$   717.6  

$  575.4  

$  2,412.2 

    506.1  

    135.0  

 —  

  153.4  

    647.2  

 88.9  

 49.6  

 —   

 —  

   361.2  

    0.3  

 —   

   1,153.3 

    585.1 

 49.9 

 153.4 

Total fair value measurement of pension plan assets 

$  1,913.7  

$  1,503.3  

$  936.9  

$ 4,353.9 

Fair value measurement of postretirement benefit plan assets:
   Equity (a) 
   Fixed income (b) 
   Real asset investments (c)  
   Other investments (d) 
   Cash and accruals 

$ 

 12.6  

$   135.4  

$   22.0  

$   170.0 

 15.7  

 4.3  

 —  

  10.7  

 39.1  

 5.7  

    104.9  

 —  

 —  

    8.4  

 —  

  —  

 54.8 

 18.4 

    104.9 

  10.7 

Fair value measurement of postretirement benefit plan assets 

$ 

 43.3  

$   285.1  

$   30.4  

$   358.8 

Annual Report 2012 

73

  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
In Millions 

 Level 1  

 Level 2  

 Level 3  

Total Assets 

May 29, 2011

Fair value measurement of pension plan assets: 
  Equity (a) 
  Fixed income (b) 
  Real asset investments (c)  
  Other investments (d) 
  Cash and accruals 

$  1,052.5  

$    900.2  

$  568.5  

$  2,521.2 

    794.7  

    113.0  

 —  

  155.9  

    174.4  

 95.2  

 52.2  

  —  

    0.2  

   356.9  

    0.3  

  —  

    969.3 

    565.1 

 52.5 

  155.9 

Total fair value measurement of pension plan assets 

$  2,116.1  

$  1,222.0  

$  925.9  

$  4,264.0 

Fair value measurement of postretirement benefit plan assets:
  Equity (a) 
   Fixed income (b) 
   Real asset investments (c)  
   Other investments (d) 
   Cash and accruals 

$ 

 13.5  

$    131.0  

$   26.3  

$   170.8  

 1.8  

  —  

  —  

  20.4  

  55.9  

 7.2  

  83.9  

  —  

 0.2   

  13.6  

 —  

  —  

 57.9 

  20.8 

 83.9 

  20.4 

Fair value measurement of postretirement benefit plan assets 

$ 

 35.7  

$   278.0  

$   40.1  

$   353.8 

a)   Primarily publicly traded common stock and private equity partnerships for purposes of total return and to maintain equity exposure consistent with 
policy allocations. Investments include: i) United States and international equity securities, mutual funds, and equity futures valued at closing prices from 
national exchanges; and ii) commingled funds, privately held securities, and private equity partnerships valued at unit values or net asset values provided 
by the investment managers, which are based on the fair value of the underlying investments. Various methods are used to determine fair values and 
may include the cost of the investment, most recent financing, and expected cash flows. For some of these investments, realization of the estimated fair 
value is dependent upon transactions between willing sellers and buyers.

(b)   Primarily government and corporate debt securities for purposes of total return and managing fixed income exposure to policy allocations. Investments 
include: i) fixed income securities and bond futures generally valued at closing prices from national exchanges, fixed income pricing models, and/or inde-
pendent financial analysts; and ii) fixed commingled funds valued at unit values provided by the investment managers, which are based on the fair value 
of the underlying investments.

(c)   Publicly traded common stock and limited partnerships in the energy and real estate sectors for purposes of total return. Investments include: i) energy 
and real estate securities generally valued at closing prices from national exchanges; and ii) commingled funds, private securities, and limited partnerships 
valued at unit values or net asset values provided by the investment managers, which are generally based on the fair value of the underlying investments.

(d)   Global balanced fund of equity, fixed income, and real estate securities for purposes of meeting Canadian pension plan asset allocation policies, and insur-
ance and annuity contracts for purposes of providing a stable stream of income for retirees and to fund postretirement medical benefits. Fair values are 
derived from unit values provided by the investment managers, which are generally based on the fair value of the underlying investments and contract 
fair values from the providers.

74 

General Mills

 
  
  
  
  
 
The following table is a roll forward of the Level 3 investments of our pension and postretirement benefit plans’ 

assets during the years ended May 27, 2012, and May 29, 2011:

In Millions 

Pension benefit plan assets:

  Equity 

  Fixed income 

  Real asset investments 

  Other investments 

Fiscal 2012

 Balance as of 
May 29, 2011 

 Transfers 
In/(Out) 

Purchases, Sales   
Issuances, and 

Net  Balance as of
Settlements (Net)  Gain (Loss)  May 27, 2012

$568.5  

$  (1.2) 

$(28.4) 

$  36.5  

$575.4 

  0.2  

  —  

 356.9  

  (48.9) 

 0.3  

  —  

  (0.2) 

  32.8  

  —  

 —  

 20.4  

  —  

  — 

 361.2 

 0.3 

Fair value activity of pension level 3 plan assets 

$925.9  

$(50.1) 

$  4.2  

$  56.9  

$936.9 

Postretirement benefit plan assets:

  Equity 

  Fixed income 

  Real asset investments 

$  26.3  

$   —  

$  (4.1) 

$   (0.2) 

$  22.0 

  0.2  

 13.6  

  —  

 (4.0) 

  —  

  (1.1) 

  (0.2) 

 (0.1) 

 — 

 8.4 

Fair value activity of postretirement benefit level 3 plan assets 

$  40.1  

$  (4.0) 

$  (5.2) 

$  (0.5) 

$  30.4 

In Millions 

Pension benefit plan assets:

  Equity 

  Fixed income 

  Real asset investments 

  Other investments 

 Balance as of 
May 30, 2010 

 Transfers 
In/(Out) 

Fiscal 2011

Purchases, Sales   
Issuances, and 
Settlements (Net) 

Net  Balance as of
Gain  May 29, 2011

$512.8  

  3.9  

 298.7  

  0.3  

$  2.4  

  (0.9) 

  —  

  —  

$  (48.1)  $  101.4  

$568.5 

  (4.3) 

  1.5  

  16.0  

  42.2  

  —  

  —  

  0.2 

 356.9 

 0.3 

Fair value activity of pension level 3 plan assets 

$815.7  

$  1.5  

$ (36.4) 

$ 145.1  

$925.9 

Postretirement benefit plan assets:

  Equity 

  Fixed income 

  Real asset investments 

$  25.7  

$  —  

$   (3.7) 

$ 

 4.3  

$  26.3 

 1.7  

 14.6  

  —  

  —  

  (1.5) 

  (2.2) 

 —  

 1.2  

  0.2 

 13.6 

Fair value activity of postretirement benefit level 3 plan assets 

$  42.0  

$  —  

$   (7.4) 

$ 

 5.5  

$  40.1 

The net change in Level 3 assets attributable to unre-
alized losses at May 27, 2012, was $32.1 million for our 
pension plan assets, and $5.2 million for our postretire-
ment plan assets.

Expected Rate of Return on Plan Assets Our expected 
rate  of  return  on  plan  assets  is  determined  by  our 
asset  allocation,  our  historical  long-term  investment 

performance, our estimate of future long-term returns 
by asset class (using input from our actuaries, invest-
ment  services,  and  investment  managers),  and  long-
term inflation assumptions. We review this assumption 
annually for each plan, however, our annual investment 
performance for one particular year does not, by itself, 
significantly influence our evaluation.

Annual Report 2012 

75

 
  
 
 
  
 
 
  
 
 
  
 
 
Weighted-average asset allocations for the past two 
fiscal years for our defined benefit pension and other 
postretirement benefit plans are as follows:

Defined Benefit 
Pension Plans 

Other Postretirement
Benefit Plans 

Fiscal Year   

Fiscal Year

2012  

 2011  

2012  

 2011

In Millions 

2013  

2014  

2015  

2016  

2017  

Asset category:

  United States equities   28.7% 

 30.1% 

  38.4% 

International equities 

 15.7  

  Private equities 

  Fixed income 

  Real assets 

 13.3  

 28.6  

 13.7  

 37.6%

 18.7 

7.3 

  18.9  

  13.5  

19.9  

 6.2  

 23.9  

 30.3  

  30.1 

  13.6  

  5.2   

6.3 

Total 

 100.0% 

 100.0%   100.0% 

 100.0%

The investment objective for our defined benefit pen-
sion and other postretirement benefit plans is to secure 
the benefit obligations to participants at a reasonable 
cost to us. Our goal is to optimize the long-term return 
on plan assets at a moderate level of risk. The defined 
benefit pension and other postretirement portfolios are 
broadly diversified across asset classes. Within asset 
classes,  the  portfolios  are  further  diversified  across 
investment styles and investment organizations. For the 
defined benefit pension plans, the long-term investment 
policy allocation is: 25 percent to equities in the United 
States; 15 percent to international equities; 10 percent to 
private equities; 35 percent to fixed income; and 15 per-
cent to real assets (real estate, energy, and timber). For 
other postretirement benefit plans, the long-term invest-
ment policy allocations are: 30 percent to equities in the 
United States; 20 percent to international equities; 10 
percent to private equities; 30 percent to fixed income; 
and 10 percent to real assets (real estate, energy, and 
timber). The actual allocations to these asset classes may 
vary tactically around the long-term policy allocations 
based on relative market valuations.

Contributions and Future Benefit Payments We  do 
not expect to be required to make contributions to our 
defined benefit, other postretirement, and postemploy-
ment  benefit  plans  in  fiscal  2013.  Actual  fiscal  2013 
contributions could exceed our current projections, as 
influenced  by  our  decision  to  undertake  discretion-
ary funding of our benefit trusts and future changes 
in regulatory requirements. Estimated benefit payments, 
which reflect expected future service, as appropriate, are 
expected to be paid from fiscal 2013 to 2022 as follows:

Other 

Defined 
Benefit 
Pension 

Postretirement  Medicare  Postemployment
Benefit
Subsidy 
Benefit Plans 
 Plans 
Plans    Gross Payments   Receipts  

 $  217.5  

$  58.6  

$  5.3   

  226.5  

236.0  

  245.8  

  256.9  

 62.1  

 64.6  

  66.2  

  68.9  

 5.8  

6.3  

 6.9  

 7.5  

$19.3 

 17.6 

16.3 

  15.3 

 14.6 

  66.7 

2018-2022 

  1,470.4  

  382.2  

 34.5  

Defined Contribution Plans The General Mills Savings 
Plan is a defined contribution plan that covers domestic 
salaried, hourly, nonunion, and certain union employees. 
This plan is a 401(k) savings plan that includes a num-
ber of investment funds, including a Company stock 
fund and an Employee Stock Ownership Plan (ESOP). 
We sponsor another money purchase plan for certain 
domestic hourly employees with net assets of $18.7 mil-
lion as of May 27, 2012, and $18.1 million as of May 
29, 2011. We also sponsor defined contribution plans 
in many of our foreign locations. Our total recognized 
expense related to defined contribution plans was $41.8 
million in fiscal 2012, $41.8 million in fiscal 2011, and 
$64.5 million in fiscal 2010.

We matched a percentage of employee contributions 
to the General Mills Savings Plan with a base match 
plus a variable year-end match that depended on annual 
results. Effective April 1, 2010, the company match is 
directed  to  investment  options  of  the  participant’s 
choosing. Prior to April 1, 2010, the company match was 
invested in Company stock in the ESOP. The number of 
shares of our common stock allocated to participants in 
the ESOP was 10.6 million as of May 27, 2012, and 11.2 
million as of May 29, 2011.

The ESOP’s only assets are our common stock and 
temporary cash balances. The ESOP’s share of the total 
defined contribution expense was $53.7 million in fiscal 
2010. The ESOP’s expense was calculated by the “shares 
allocated” method.

The Company stock fund and the ESOP held $638.6 
million and $648.1 million of Company common stock as 
of May 27, 2012, and May 29, 2011. 

Multiemployer  Benefit  Plan  We  participate  in  the 
Western Conference of Teamsters Pension Plan (WCTPP) 
(EIN: 91-6145047; Plan Number: 001), a trustee-managed 
multiemployer defined benefit pension plan.  We cur-
rently have approximately 20 employees participating 
in the WCTPP and contributions were less than $1.0 

76 

General Mills

  
 
 
  
  
 
 
 
 
 
million in each of the last three years, which represent 
less than 5 percent of total contributions to the plan 
each year.  The Plan reported a “Green Zone” status for 
the 2011 and 2010 plan years as defined by the Pension 
Protection Act.  For the plan year ending December 31, 
2011, we had an estimated withdrawal liability of less 
than $1.0 million. If other employers withdrew from the 
plan, our share of the unvested liability could increase.

NOTE 14. INCOME TAXES 

The components of earnings before income taxes and 
after-tax earnings from joint ventures and the corre-
sponding income taxes thereon are as follows:

In Millions 

2012 

 2011  

2010 

 Fiscal Year

Earnings before income  

  taxes and after-tax earnings  

  from joint ventures: 

The following table reconciles the United States statu-

tory income tax rate with our effective income tax rate:

Fiscal Year

2012  

 2011  

 2010 

United States statutory rate 

35.0% 

35.0% 

35.0%

State and local income taxes,  

  net of federal tax benefits 

Foreign rate differences 

Enactment date effect of  

  health care reform 

1.4  

(2.0) 

 —  

Court decisions and audit settlements 

 —  

Domestic manufacturing deduction 

Other, net 

(1.8) 

(0.5) 

 2.7  

 (2.0) 

 —   

 (3.7)  

 (1.6) 

 (0.7) 

 2.5 

 (1.8) 

1.3 

— 

 (1.8)

 (0.2)

Effective income tax rate 

32.1% 

29.7% 

35.0%

The tax effects of temporary differences that give rise 

to deferred tax assets and liabilities are as follows:

In Millions 

 May 27, 2012 

 May 29, 2011

   United States 

$1,816.5   $2,144.8   $2,060.4

Accrued liabilities 

$ 

 86.9  

$   129.5 

   Foreign 

  394.0  

 283.4  

 144.1 

Compensation and employee benefits 

Total earnings before  

income taxes and after-tax  

Unrealized hedge losses 

Pension liability 

  earnings from joint ventures  $2,210.5   $2,428.2   $2,204.5 

Tax credit carryforwards 

Income taxes:

  Currently payable: 

   Federal 

   State and local 

   Foreign 

  Total current 

   Deferred:

   Federal  

   State and local 

   Foreign 
  Total deferred 

$  399.1   $  370.0   $  616.0 

Capital losses 

Stock, partnership, and  

  miscellaneous investments 

Net operating losses 

Other 

 52.0  

  109.1  

 76.9  

  68.9  

 87.4 

 45.5 

  560.2  

  515.8  

 748.9 

 167.9   

 178.9  

  (1.3) 

 (17.2) 
  149.4  

 30.8  

  (4.4) 
 205.3  

 38.5 

 (4.9)

 (11.3)

 22.3 

Total income taxes 

$  709.6   $  721.1   $  771.2 

 635.4  

 26.4  

 240.1  

  86.5  

 534.3  

 90.7  

 130.6  

 151.9  

 582.9 

  — 

 74.1 

 62.0 

 500.6 

 92.1 

 140.9 

 123.7 

Gross deferred tax assets 

  1,982.8  

 1,705.8 

Valuation allowance 

Net deferred tax assets 

Brands 

Fixed assets 

Intangible assets 

Tax lease transactions 

Inventories 

Stock, partnership, and  

  miscellaneous investments  

Unrealized hedges 

Other 

  384.4  

  1,598.4  

  1,292.8  

  500.1  

  289.1  

  56.5  

  55.9  

 468.2  

  —  

  47.5  

 404.5 

 1,301.3 

 1,289.1 

 394.6 

 122.3 

 63.0 

 53.0 

 424.5 

 34.9 

 20.0 

Gross deferred tax liabilities 

  2,710.1  

  2,401.4 

Net deferred tax liability 

$  1,111.7  

$  1,100.1 

We have established a valuation allowance against cer-
tain of the categories of deferred tax assets described 
above as current evidence does not suggest we will real-
ize sufficient taxable income of the appropriate character 
(e.g., ordinary income versus capital gain income) within 

Annual Report 2012 

77

  
    
     
    
 
 
 
 
 
 
 
 
 
  
  
the carry forward period to allow us to realize these 
deferred tax benefits.

we have effectively settled all issues with the IRS for fis-
cal years 2008 and prior.

Of  the  total  valuation  allowance  of  $384.4  million, 
$168.3 million relates to a deferred tax asset for losses 
recorded  as  part  of  the  Pillsbury  acquisition.  Of  the 
remaining valuation allowance, $90.7 million relates to 
capital loss carryforwards and $122.1 million relates to 
state and foreign operating loss carryforwards. We have 
approximately $78.9 million of U.S. foreign tax credit 
carryforwards  for  which  no  valuation  allowance  has 
been recorded. As of May 27, 2012, we believe it is more-
likely-than-not that the remainder of our deferred tax 
assets are realizable.

The carryforward periods on our foreign loss carry-
forwards are as follows: $86.8 million do not expire; $4.4 
million expire in fiscal 2013 and 2014; and $23.0 million 
expire in fiscal 2015 and beyond.

We have not recognized a deferred tax liability for 
unremitted earnings  of  $2.8  billion  from  our  foreign 
operations  because  our  subsidiaries  have  invested  or 
will invest the undistributed earnings indefinitely, or the 
earnings will be remitted in a tax-neutral transaction. 
It is not practicable for us to determine the amount of 
unrecognized deferred tax liabilities on these indefinitely 
reinvested  earnings.  Deferred  taxes  are  recorded  for 
earnings of our foreign operations when we determine 
that such earnings are no longer indefinitely reinvested.

We are subject to federal income taxes in the United 
States as well as various state, local, and foreign jurisdic-
tions. A number of years may elapse before an uncertain 
tax position is audited and finally resolved. While it is 
often difficult to predict the final outcome or the timing 
of resolution of any particular uncertain tax position, 
we believe that our liabilities for income taxes reflect the 
most likely outcome. We adjust these liabilities, as well 
as the related interest, in light of changing facts and cir-
cumstances. Settlement of any particular position would 
usually require the use of cash.

The  number  of  years  with  open  tax  audits  varies 
depending  on  the  tax  jurisdiction.  Our  major  taxing 
jurisdictions include the United States (federal and state) 
and Canada. The IRS initiated its audit of our fiscal 2009 
and fiscal 2010 tax years during fiscal 2012.

During fiscal 2012, we reached a settlement with the 
IRS concerning research and development tax credits 
claimed for fiscal years 2002 to 2008. This settlement 
did not have a material impact on our results of opera-
tions or financial position. As of the end of fiscal 2012, 

During fiscal 2011, we reached a settlement with the 
IRS  concerning  certain  corporate  income  tax  adjust-
ments for fiscal years 2002 to 2008. The adjustments 
primarily relate to the amount of capital loss, deprecia-
tion, and amortization we reported as a result of the sale 
of noncontrolling interests in our GMC subsidiary. As 
a result, we recorded a $108.1 million reduction in our 
total liabilities for uncertain tax positions in fiscal 2011. 
We made payments totaling $385.3 million in fiscal 2011 
related to this settlement.  

During  2011,  the  Superior  Court  of  the  State  of 
California  issued  an  adverse  decision  concerning  our 
state income tax apportionment calculations. As a result, 
we recorded an $11.5 million increase in our total liabili-
ties for uncertain tax positions in fiscal 2011.  We believe 
our  positions  are  supported  by  substantial  technical 
authority and have appealed this decision.  We do not 
expect to make a payment related to this matter until it 
is definitively resolved.

Various tax examinations by United States state tax-
ing authorities could be conducted for any open tax year, 
which vary by jurisdiction, but are generally from 3 to 5 
years. Currently, several state examinations are in prog-
ress. The Canada Revenue Agency (CRA) has completed 
its review of our income tax returns in Canada for fiscal 
years 2003 to 2005. The CRA has raised assessments 
for these years to which we have objected or otherwise 
addressed through the Mutual Agreement procedures 
of the Canada-US tax treaty. We believe our positions 
are supported by substantial technical authority and are 
vigorously defending our positions. We do not anticipate 
that any United States or Canadian tax adjustments will 
have a significant impact on our financial position or 
results of operations.

We apply a more-likely-than-not threshold to the rec-
ognition and derecognition of uncertain tax positions. 
Accordingly  we  recognize  the  amount  of  tax  benefit 
that has a greater than 50 percent likelihood of being 
ultimately realized upon settlement. Future changes in 
judgment related to the expected ultimate resolution of 
uncertain tax positions will affect earnings in the quar-
ter of such change. 

The following table sets forth changes in our total 
gross  unrecognized  tax  benefit  liabilities,  excluding 
accrued interest, for fiscal 2012. Approximately $148.3 
million of this total represents the amount that, if recog-
nized, would affect our effective income tax rate in future 

78 

General Mills

periods. This amount differs from the gross unrecog-
nized tax benefits presented in the table because certain 
of the liabilities below would impact deferred taxes if 
recognized or are the result of stock compensation items 
impacting  additional  paid-in  capital.  We  also  would 
record a decrease in U.S. federal income taxes upon rec-
ognition of the state tax benefits included therein.

In Millions  

Fiscal Year

2012  

 2011 

Balance, beginning of year 

$226.2  

$552.9 

Tax positions related to current year: 

  Additions 

  23.8  

  25.0 

Tax positions related to prior years: 
  Additions 

   Reductions 

   Settlements 

Lapses in statutes of limitations 

 24.3  

 (13.4) 

  (6.6) 

 (23.0) 

 75.6 

 (131.2)

 (287.9)

 (8.2)

Balance, end of year 

$231.3   

$226.2 

As  of  May  27,  2012,  we  do  not  expect  to  pay  any 
unrecognized tax benefit liabilities within the next 12 
months. We  are  not  able  to  reasonably  estimate  the 
timing of future cash flows beyond 12 months due to 
uncertainties in the timing of tax audit outcomes. The 
remaining amount of our unrecognized tax liability was 
classified in other liabilities.

We  report  accrued  interest  and  penalties  related 
to  unrecognized  tax  benefit  liabilities  in  income  tax 
expense. For fiscal 2012, we recognized $0.2 million of 
tax-related net interest and penalties, and had $49.3 
million of accrued interest and penalties as of May 27, 
2012. For fiscal 2011, we recognized a net benefit of $10.5 
million associated with tax-related interest and penal-
ties, and had $53.4 million of accrued interest and penal-
ties as of May 29, 2011.

NOTE 15. LEASES, OTHER COMMITMENTS,  
AND CONTINGENCIES

An  analysis  of  rent  expense  by  type  of  property  for 
operating leases follows: 

 Fiscal Year

In Millions 

 2012  

 2011   

2010 

Warehouse space 

$  72.6  

$   63.4  

$   55.7 

Equipment 

Other 

   34.8  

    32.1  

   68.1  

    56.9  

   30.6 

   51.6 

Total rent expense 

$  175.5   $  152.4  

$ 137.9 

Some operating leases require payment of property 
taxes, insurance, and maintenance costs in addition to 
the rent payments. Contingent and escalation rent in 
excess of minimum rent payments and sublease income 
netted in rent expense were insignificant.

Noncancelable future lease commitments are: 

In Millions 

2013  

2014  

2015  

2016  

2017  

After 2017 

Total noncancelable future  

lease commitments 

Less: interest 

 Operating  
Leases 

$  86.8  

Capital
 Leases

$  1.8 

  69.5   

  54.7   

  45.6   

  32.5   

  48.6   

$  337.7  

 1.0 

 0.7 

 0.3 

 —

 —

$  3.8 

 (0.3)

$  3.5 

Present value of obligations under capital leases 

These future lease commitments will be partially offset 
by estimated future sublease receipts of approximately 
$13.1 million. Depreciation on capital leases is recorded as 
depreciation expense in our results of operations.

As of May 27, 2012, we have issued guarantees and 
comfort letters of $397.8 million for the debt and other 
obligations of consolidated subsidiaries, and guarantees 
and comfort letters of $335.4 million for the debt and 
other obligations of non-consolidated affiliates, mainly 
CPW. In addition, off-balance sheet arrangements are 
generally limited to the future payments under non-can-
celable operating leases, which totaled $337.7 million as 
of May 27, 2012.

Contingencies  We  are  party  to  various  pending  or 
threatened legal actions in the ordinary course of our 
business. In our opinion, there were no claims or litiga-
tion pending as of May 27, 2012, that were reasonably 
likely to have a material adverse effect on our consoli-
dated financial position or results of operations.  These 
matters include a class action lawsuit filed on January 14, 
2010, in the United States District Court, Central District 
of California, alleging that we made false and misleading 
claims about the digestive health benefits of our YoPlus 
yogurt product. The YoPlus matter is scheduled to go to 
trial in fiscal 2013. We believe that we have meritorious 
defenses against these allegations and will vigorously 
defend our position.  As of May 27, 2012, we have not 
recorded a loss contingency for this matter.

Annual Report 2012 

79

  
  
    
  
 
 
   
   
NOTE 16. BUSINESS SEGMENT AND  
GEOGRAPHIC INFORMATION 

We operate in the consumer foods industry. We have 
three operating segments by type of customer and geo-
graphic region as follows: U.S. Retail, 62.9 percent of our 
fiscal  2012  consolidated  net  sales;  International,  25.2 
percent of our fiscal 2012 consolidated net sales; and 
Bakeries and Foodservice, 11.9 percent of our fiscal 2012 
consolidated net sales.

Our U.S. Retail segment reflects business with a wide 
variety of grocery stores, mass merchandisers, member-
ship stores, natural food chains, and drug, dollar and 
discount chains operating throughout the United States. 
Our major product categories in this business segment 
are ready-to-eat cereals, refrigerated yogurt, ready-to-
serve soup, dry dinners, shelf stable and frozen vege-
tables, refrigerated and frozen dough products, dessert 
and baking mixes, frozen pizza and pizza snacks, grain, 
fruit and savory snacks, and a wide variety of organic 
products including granola bars, cereal, and soup.

Our  International  segment  consists  of  retail  and 
foodservice  businesses  outside  of  the  United  States. 
In Canada, our major product categories are ready-to-
eat cereals, shelf stable and frozen vegetables, dry din-
ners, refrigerated and frozen dough products, dessert 
and  baking  mixes,  frozen  pizza  snacks,  refrigerated 
yogurt, and grain and fruit snacks. In markets outside 
North America, our product categories include super-
premium  ice  cream  and  frozen  desserts,  refrigerated 
yogurt, grain snacks, shelf stable and frozen vegetables, 
refrigerated and frozen dough products, and dry din-
ners. Our International segment also includes products 
manufactured in the United States for export, mainly to 
Caribbean and Latin American markets, as well as prod-
ucts we manufacture for sale to our international joint 
ventures. Revenues from export activities and franchise 
fees are reported in the region or country where the end 
customer is located.

In our Bakeries and Foodservice segment our major 
product  categories  are  ready-to-eat  cereals,  snacks, 
refrigerated  yogurt,  frozen  dough  products,  baking 
mixes, and flour. Many products we sell are branded to 
the consumer and nearly all are branded to our cus-
tomers. We sell to distributors and operators in many 
customer channels including foodservice, convenience 
stores, vending, and supermarket bakeries.  Substantially 
all of this segment’s operations are located in the United 
States.

Operating profit for these segments excludes unal-
located  corporate  items,  restructuring,  impairment, 
and other exit costs, and divestiture gains and losses. 
Unallocated corporate items include corporate overhead 
expenses, variances to planned domestic employee ben-
efits and incentives, contributions to the General Mills 
Foundation, and other items that are not part of our 
measurement of segment operating performance. These 
include gains and losses arising from the revaluation 
of certain grain inventories and gains and losses from 
mark-to-market valuation of certain commodity posi-
tions  until  passed  back  to  our  operating  segments. 
These items affecting operating profit are centrally man-
aged at the corporate level and are excluded from the 
measure  of  segment  profitability  reviewed  by  execu-
tive management. Under our supply chain organization, 
our manufacturing, warehouse, and distribution activi-
ties are substantially integrated across our operations 
in order to maximize efficiency and productivity. As a 
result, fixed assets and depreciation and amortization 
expenses are neither maintained nor available by operat-
ing segment.

Our operating segment results were as follows:

In Millions  

Net sales: 

  U.S. Retail 

Fiscal Year

2012  

 2011  

 2010 

$10,480.2    $10,163.9   $10,209.8

International 

  4,194.3    

 2,875.5     2,684.9 

  Bakeries and Foodservice 

  1,983.4   

1,840.8     1,740.9 

Total 

Operating profit: 

  U.S. Retail 

International 

$16,657.9    $14,880.2   $14,635.6 

$  2,295.3    $  2,347.9  $ 2,385.2 

  429.6  

  291.4  

 192.1 

  Bakeries and Foodservice 

  286.7  

  306.3  

 263.2 

Total segment operating profit 

  3,011.6  

  2,945.6    2,840.5 

Unallocated corporate items 

  347.6  

 184.1  

 203.0 

Divestitures (gain) 

—  

  (17.4) 

  — 

Restructuring, impairment,  

  and other exit costs 

 101.6  

  4.4  

 31.4 

Operating profit 

$  2,562.4   $  2,774.5  $ 2,606.1 

The following table provides financial information by 

geographic area: 

In Millions 

Net sales:

Fiscal Year

 2012  

  2011  

 2010

  United States 

$12,462.1   $11,987.8   $11,934.4 

  Non-United States 

  4,195.8  

  2,892.4   

 2,701.2 

Total 

$16,657.9   $14,880.2   $14,635.6 

80 

General Mills

  
 
 
  
34.5  

  109.1 

 103.8  

  104.7 

 8.3  

 18.2  

 57.3 

  22.4 

$358.1  

 $483.5 

 May 27,  
2012 

May 29,
2011

$  75.9    $  61.2 

 1,980.6  

  1,777.7 

 0.3  

  25.0 

 5,257.2  

  4,719.7 

 9.0  

  18.9 

 419.1  

  367.7 

 542.6  

  521.9 

In Millions  

Cash and cash equivalents:

  United States 

  Non-United States 

Total 

In Millions  

Land, buildings, and equipment:

  United States 

  Non-United States 

Total 

 May 27,  
2012 

May 29,
2011

In Millions  

 May 27,  
2012 

May 29,
2011

Prepaid expenses and other current assets:

$  25.7    $  123.7

  Prepaid expenses 

$178.3  

 $161.0 

    445.5  

   495.9 

  Accrued interest receivable,  

$  471.2    $  619.6 

   including interest rate swaps 

15.0  

  29.0 

 May 27,  
2012 

May 29,
2011

$2,804.9    $2,752.1 

  Derivative receivables,  

   primarily commodity-related 

  Other receivables 

  Grain contracts 

  Miscellaneous 

  847.8  

  593.8 

Total 

$3,652.7    $3,345.9 

Generally, our products can be classified into catego-
ries of similar products, such as cereal, yogurt, whole-
some snacks, convenient meals, and super-premium ice 
cream, among others. However, it is currently impracti-
cable for us to provide revenue information on this basis. 

NOTE 17. SUPPLEMENTAL INFORMATION

In Millions  

Land, buildings, and equipment:

  Land 

  Buildings 

  Buildings under capital lease 

  Equipment 

  Equipment under capital lease 

  Capitalized software 

  Construction in progress 

The components of certain Consolidated Balance Sheet 
accounts are as follows: 

  Total land, buildings, and equipment 

  8,284.7  

  7,492.1 

Less accumulated depreciation 

Total 

 (4,632.0)    (4,146.2)

$3,652.7   $3,345.9 

In Millions  

Receivables:  

 May 27,  
2012 

May 29,
2011

  From customers 

$1,345.3    $1,178.6 

  Less allowance for doubtful accounts    

 (21.7) 

 (16.3)

In Millions  

Other assets:

  Pension assets 

Investments in and advances  

Total 

In Millions  

Inventories:

$1,323.6    $1,162.3 

   to joint ventures 

 May 27,  
2012 

May 29,
2011

  Life insurance 

  Derivative receivables 

  Exchangeable note with related party   

  Miscellaneous 

  Raw materials and packaging 

  Finished goods 

  Grain 
  Excess of FIFO over LIFO cost (a) 
Total 

$  334.4    $  286.2 

 1,211.8  

 1,273.6 

Total 

155.3  

 218.0 

(222.7) 

 (168.5)

In Millions  

$1,478.8    $1,609.3 

Other current liabilities:

 May 27,  
2012 

May 29,
2011

$  42.7  

 $ 128.6 

 529.0  

 86.7  

 6.2  

 98.9  

  519.1

   87.2

   13.3

  — 

 101.8  

  114.3 

$  865.3  

 $  862.5 

 May 27,  
2012 

May 29,
2011

(a)    Inventories of $930.2 million as of May 27, 2012, and $1,034.1 million as 
of May 29, 2011, were valued at LIFO. During fiscal 2012, LIFO inventory 
layers were reduced. Results of operations were not materially affected 
by a liquidation of LIFO inventory. The difference between replacement 
cost and the stated LIFO inventory value is not materially different from 
the reserve for the LIFO valuation method.

  Accrued payroll 

$  367.4    $  303.3 

  Accrued interest, including  

   interest rate swaps 

    100.2 

   114.0 

   Accrued trade and consumer promotions 

    560.7 

    463.0

   Accrued taxes 

   Derivative payable 

   Accrued customer advances 

 39.2 

    26.1 

 80.4 

 34.8 

 4.6 

   36.4 

   Restructuring and other exit costs reserve    

 85.9 

Annual Report 2012 

   Grain contracts 

   Miscellaneous 

Total 

 20.6 

  7.2 

 28.7 

 221.9 

    253.7 

$ 1,426.6  $ 1,321.5 

81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
 
   
  
  
  
 
 
 
 
 
 
  
  
  
  
  
 
  
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
  
 
  
  
 
 
In Millions  

Other noncurrent liabilities:

Interest rate swaps 

  Accrued compensation and benefits,  

   including obligations for underfunded  

   other postretirement and  

 May 27,  
2012 

May 29,
2011

The components of interest, net are as follows: 

$ 

 8.9    $ 

 22.2 

Expense (Income), in Millions 

 2012  

 2011  

 2010 

 Fiscal Year

   postemployment benefit plans 

  1,853.1  

   1,412.8 

  Accrued income taxes 

  Miscellaneous 

Total 

 230.9  

  233.3 

Gain on debt repurchase 

    96.9  

64.9 

Interest, net 

$ 2,189.8    $ 1,733.2 

Interest expense 

Capitalized interest 

Interest income 

$370.7  

 $360.9  

$374.5 

  (8.9) 

  (9.9) 

  —   

   (7.2) 

  (7.4) 

  (6.2)

 (6.8)

 —  

  40.1 

$351.9  

$346.3  

$401.6 

Certain Consolidated Statements of Earnings amounts 

amounts are as follows: 

are as follows: 

 Fiscal Year

In Millions 

 Fiscal Year

 2012  

 2011  

 2010 

Certain  Consolidated  Statements  of  Cash  Flows 

In Millions 

 2012  

  2011  

 2010 

Depreciation and amortization 

$541.5  

 $472.6  

 $ 457.1 

Research and development expense  245.4  

  235.0  

  218.3 

Advertising and media expense  

(including production and 

  communication costs) 

 913.7  

 843.7  

  908.5 

Cash interest payments 

$344.3  

 $333.1  

$384.1 

Cash paid for income taxes 

  590.6  

  699.3  

 672.5 

NOTE 18. QUARTERLY DATA (UNAUDITED)

Summarized quarterly data for fiscal 2012 and fiscal 2011 follows:

In Millions, Except Per Share Amounts 

 2012  

 2011  

 2012  

 2011  

  2012  

 2011  

 2012  

 2011 

 First Quarter 

 Fiscal Year 

Second Quarter 

 Fiscal Year 

 Third Quarter 

 Fiscal Year 

 Fourth Quarter

Fiscal Year

Net sales 

Gross margin 

Net earnings attributable 

  to General Mills 

EPS:

  Basic 

   Diluted 

$3,847.6   $3,533.1  

$4,623.8  $4,066.6  

 $4,120.1  $3,646.2  

 $4,066.4   $3,634.3 

  1,446.5    1,524.3  

 1,594.7    1,634.0  

 1,507.4    1,430.8  

 1,496.1    1,364.4 

 405.6  

 472.1  

 444.8  

613.9  

 391.5  

392.1  

  325.4  

 320.2 

$ 

$ 

 0.63  $ 

 0.73  

 $   0.69  $ 

 0.96  

 $   0.61  $ 

 0.61  

 $   0.50  $ 

 0.50 

 0.61  $ 

 0.70  

 $   0.67  $ 

 0.92  

 $   0.58  $ 

 0.59  

 $   0.49  $ 

 0.48 

Dividends per share 

$   0.305  $   0.280  

 $  0.305  $   0.280  

 $  0.305  $   0.280  

 $  0.305  $   0.280 

Market price of common stock:

  High 

   Low 

$   39.77  $   38.93  

 $  39.92  $   37.54  

 $  41.05  $   37.20  

 $  39.69  $   39.95 

$   34.95  $   33.57  

 $  36.89  $   34.99  

 $  38.15  $   34.60  

 $  38.04  $   35.99 

During the fourth quarter of fiscal 2012, we finalized the purchase accounting for certain assets and liabilities 
related to the acquisitions of Yoplait S.A.S. and Yoplait Marques S.A.S. We recorded final adjustments that resulted in 
a $38.7 million decrease in goodwill. 

82 

General Mills

   
 
 
 
 
 
 
 
 
 
  
 
 
  
  
Glossary

AOCI. Accumulated other comprehensive income (loss). 

Average total capital. Notes payable, long-term debt 
including current portion, redeemable interest, noncon-
trolling  interests,  and  stockholders’  equity  excluding 
AOCI, and certain after-tax earnings adjustments are 
used to calculate return on average total capital. The 
average is calculated using the average of the beginning 
of fiscal year and end of fiscal year Consolidated Balance 
Sheet amounts for these line items.

Core working capital. Accounts receivable plus inven-
tories less accounts payable, all as of the last day of our 
fiscal year.

Depreciation  associated  with  restructured  assets. 
The increase in depreciation expense caused by updat-
ing the salvage value and shortening the useful life of 
depreciable fixed assets to coincide with the end of pro-
duction under an approved restructuring plan, but only 
if impairment is not present.

Derivatives. Financial instruments such as futures, 
swaps,  options,  and  forward  contracts  that  we  use   
to manage our risk arising from changes in commod-
ity prices, interest rates, foreign exchange rates, and  
equity prices.

Fair value hierarchy. For purposes of fair value mea-
surement, we categorize assets and liabilities into one of 
three levels based on the assumptions (inputs) used in 
valuing the asset or liability. Level 1 provides the most 
reliable measure of fair value, while Level 3 generally 
requires significant management judgment. The three 
levels are defined as follows:

Fixed  charge  coverage  ratio. The  sum  of  earnings 
before  income  taxes  and  fixed  charges  (before  tax), 
divided  by  the  sum  of  the  fixed  charges  (before  tax)  
and interest.

Generally Accepted Accounting Principles (GAAP). 
Guidelines,  procedures,  and  practices  that  we  are 
required to use in recording and reporting accounting 
information in our financial statements.

Goodwill. The difference between the purchase price 
of acquired companies and the related fair values of net 
assets acquired.

Hedge accounting. Accounting for qualifying hedges 
that allows changes in a hedging instrument’s fair value 
to offset corresponding changes in the hedged item in 
the same reporting period. Hedge accounting is permit-
ted for certain hedging instruments and hedged items 
only if the hedging relationship is highly effective, and 
only prospectively from the date a hedging relationship 
is formally documented.

Interest bearing instruments. Notes payable, long-
term  debt,  including  current  portion,  cash  and  cash 
equivalents, and certain interest bearing investments 
classified within prepaid expenses  and  other  current 
assets and other assets.

LIBOR. London Interbank Offered Rate. 

Mark-to-market. The act of determining a value for 
financial instruments, commodity contracts, and related 
assets or liabilities based on the current market price for 
that item.

Level 1:   Unadjusted quoted prices in active markets 

for identical assets or liabilities.

Level 2:   Observable inputs other than quoted prices 
included in Level 1, such as quoted prices for 
similar assets or liabilities in active markets 
or quoted prices for identical assets or liabili-
ties in inactive markets.

Net mark-to-market valuation of certain commod-
ity positions. Realized and unrealized gains and losses 
on derivative contracts that will be allocated to segment 
operating  profit  when  the  exposure  we  are  hedging 
affects earnings.

Net price realization. The impact of list and promoted 
price changes, net of trade and other price promotion costs.

Level 3:   Unobservable  inputs  reflecting  manage-
ment’s assumptions about the inputs used in 
pricing the asset or liability.

Noncontrolling  interests.  Interests  of  subsidiaries 

held by third parties. 

Annual Report 2012 

83

Notional principal amount. The principal amount on 
which fixed-rate or floating-rate interest payments are 
calculated.

Total debt. Notes payable and long-term debt, includ-

ing current portion. 

Transaction  gains  and  losses.  The  impact  on  our 
Consolidated Financial Statements of foreign exchange 
rate changes arising from specific transactions.

Translation adjustments. The impact of the conver-
sion of our foreign affiliates’ financial statements to U.S. 
dollars for the purpose of consolidating our financial 
statements.

Variable  interest  entities  (VIEs).  A  legal  structure 
that is used for business purposes that either (1) does 
not have equity investors that have voting rights and 
share  in  all  the  entity’s  profits  and  losses  or  (2)  has 
equity investors that do not provide sufficient financial 
resources to support the entity’s activities.

Working capital. Current assets and current liabili-

ties, all as of the last day of our fiscal year.

OCI. Other comprehensive income (loss). 

Operating cash flow to debt ratio. Net cash provided 
by operating activities, divided by the sum of notes pay-
able and long-term debt, including current portion. 

Redeemable interest. Interest of subsidiaries held by a 
third party that can be redeemed outside of our control 
and therefore cannot be classified as a noncontrolling 
interest in equity.

Reporting unit. An operating segment or a business 

one level below an operating segment.

Return on average total capital. Net earnings attrib-
utable to General Mills, excluding after-tax net interest, 
and adjusted for certain items affecting year-over-year 
comparability, divided by average total capital.

Segment operating profit margin. Segment operating 

profit divided by net sales for the segment.

Supply chain input costs. Costs incurred to produce 
and  deliver  product,  including  costs  for  ingredients 
and conversion, inventory management, logistics, and 
warehousing.

84 

General Mills

Non-GAAP Measures

This report includes measures of financial performance 
that are not defined by generally accepted accounting 
principles (GAAP). For each of these non-GAAP finan-
cial measures, we are providing below a reconciliation of 
the differences between the non-GAAP measure and the 
most directly comparable GAAP measure. These non-
GAAP measures are used in reporting to our executive 

management and/or as a component of the board of 
director’s measurement of our performance for incentive 
compensation  purposes.  Management  and  the  board 
of directors believe that these measures provide useful 
information  to  investors. These  non-GAAP  measures 
should be viewed in addition to, and not in lieu of, the 
comparable GAAP measure.

TOTAL SEGMENT OPERATING PROFIT

In Millions 

Net sales:
  U.S. Retail 

International 

  Bakeries and Foodservice 
Total 
Operating profit:

  U.S. Retail 

International 

  Bakeries and Foodservice 
Total segment operating profit 

Memo: Segment operating profit as a % of net sales 
Unallocated corporate items 
Divestitures (gain), net 
Restructuring, impairment and other exit costs 

2012  

2011  

 2010  

 2009  

 2008 

Fiscal Year

$ 10,480.2 
  4,194.3 

  1,983.4 
$ 16,657.9 

$ 10,163.9 
  2,875.5 

  1,840.8 
$ 14,880.2 

$ 10,209.8 
  2,684.9 

  1,740.9 
$ 14,635.6 

$  9,973.6 
  2,571.8 

  2,010.4 
$ 14,555.8 

$  9,028.2
  2,535.5

  1,984.3
$ 13,548.0

$  2,295.3 
429.6 

$  2,347.9 
291.4 

$  2,385.2 
192.1 

$  2,206.6 
239.2 

$  1,976.7
247.5

286.7 

306.3 

263.2 

178.4 

170.2

  3,011.6 

  2,945.6 

  2,840.5 

  2,624.2 

  2,394.4

18.1% 

19.8%   

19.4%   

18.0%   

17.7%

347.6 
— 
101.6 

184.1 
(17.4) 
4.4 

203.0 
— 
31.4 

342.5 
(84.9) 
41.6 

144.2
—

21.0

Operating Profit 

$  2,562.4 

$  2,774.5 

$  2,606.1 

$  2,325.0 

$  2,229.2 

ADjUSTED DILUTED EPS, EXCLUDING CERTAIN ITEMS AFFECTING COMPARABILITY

Per Share Data 

Diluted earnings per share, as reported 
  Mark-to-market effects (a) 
  Divestitures gain, net (b) 
  Gain from insurance settlement (c) 
  Uncertain tax items (d) 
  Tax charge - health care reform (e) 
  Acquisition integration costs (f) 
  Restructuring costs (g) 
Diluted earnings per share, excluding  

  certain items affecting comparability 

 2012 

$2.35  

 0.10  

  —  

  —  

  —  

 —  

  0.01  

  0.10  

Fiscal Year

2011  

 2010  

 2009  

 2008

 $2.70  

  (0.09) 

  —  

  —   

  (0.13) 

  —  

  —  

  —  

 $2.24  

  0.01   

 —   

 —  

  —   

  0.05  

  —  

  —  

 $1.90   

 0.11 

 (0.06)  

(0.04) 

 0.08 

  —   

  —  

  —  

$1.85 

(0.05)

 — 

  — 

(0.04)

 — 

 — 

 — 

$2.56  

 $2.48  

 $2.30  

 $1.99  

 $1.76 

(a)   Net (gain) loss from mark-to-market valuation of certain commodity positions and grain inventories.
(b)   Net gain on divestitures of certain product lines.
(c)   Gain on settlement with insurance carrier covering the loss of a manufacturing facility in Argentina.
(d)   Effects of court decisions and audit settlements on uncertain tax matters.
(e)   Enactment date charges related to the Patient Protection and Affordable Care Act, as amended by the Health Care and Education Reconciliation Act of 

2010, affecting deferred taxes associated with Medicare Part D subsidies.

(f)   Integration costs resulting from the acquisitions of Yoplait S.A.S. and Yoplait Marques S.A.S.
(g)   Productivity and cost savings plan restructuring charges.

Annual Report 2012 

85

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
RETURN ON AvERAGE TOTAL CAPITAL

In Millions 

2012 

 2011  

2010  

2009  

 2008  

 2007  

Fiscal Year

Net earnings, including earnings attributable to  

  redeemable and noncontrolling interests 

 $   1,589.1   $   1,803.5   $   1,535.0   $   1,313.7   $   1,318.1  

Interest, net, after-tax 

     238.9  

 243.5  

 261.1  

 240.8  

 263.8  

Earnings before interest, after-tax 

   1,828.0  

    2,047.0  

    1,796.1  

    1,554.5  

    1,581.9  

  Mark-to-market effects 

  Restructuring costs 

  Acquisition integration costs 

  Divestitures gain, net 

  Gain from insurance settlement 

  Uncertain tax items 

  Tax charge - heath care reform 

Earnings before interest, after-tax for  

 65.6  

 64.3  

  9.7  

  —  

  —  

  —  

  —  

 (60.0) 

 4.5  

 74.9  

 (35.9) 

 —  

 —  

 —  

 —  

 (88.9) 

 —  

 —  

 —  

 —  

 —  

 —  

 35.0  

 —  

 —  

 (38.0) 

 (26.9) 

 52.6  

 —  

 —  

 —  

 —  

 —  

 (30.7) 

 —  

  return on capital calculation 

 $  1,967.6   $   1,898.1   $   1,835.6   $   1,617.1   $   1,515.3  

Current portion of long-term debt 

 $ 

 741.2   $   1,031.3   $ 

 107.3   $ 

 508.5   $ 

 442.0   $   1,734.0 

Notes payable 

Long-term debt 

  Total debt 

Redeemable interest 

Noncontrolling interests 

Stockholders’ equity 

Total capital 

  Accumulated other comprehensive 

(income) loss 

   After-tax earnings adjustments (a) 
Adjusted total capital 

Adjusted average total capital 

Return on average total capital 

     526.5  

 311.3  

    1,050.1  

 812.2  

    2,208.8  

    1,254.4 

    6,161.9  

    5,542.5  

    5,268.5  

    5,754.8  

    4,348.7  

    3,217.7 

    7,429.6  

    6,885.1  

    6,425.9  

    7,075.5  

    6,999.5  

    6,206.1 

     847.8  

     461.0  

 —  

 —  

 —  

 —  

 — 

 246.7  

 245.1  

 244.2  

 246.6  

    1,139.2 

    6,421.7  

    6,365.5  

    5,402.9  

    5,172.3  

    6,212.2  

    5,318.7 

    15,160.1      13,497.3  

   12,073.9  

   12,492.0  

   13,458.3      12,664.0 

    1,743.7  

    1,010.8  

    1,486.9  

     (170.9) 

 (310.5) 

 (161.6) 

 877.8  

 (201.1) 

 (173.1) 

 (263.7) 

 120.1 

 (197.1)

 $  16,732.9   $  14,197.6   $  13,399.2   $  13,168.7   $  13,021.5   $  12,587.0 

$  15,465.3   $  13,798.4   $  13,283.9   $  13,095.1   $  12,804.3  

 12.7%   

13.8%   

13.8%   

12.3%   

11.8%   

(a) Sum of current year and previous year after-tax adjustments.

86 

General Mills

 
  
 
  
  
  
  
  
 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
 
  
  
  
  
  
  
 
  
  
  
  
  
  
 
  
  
  
  
  
  
 
  
  
  
  
  
  
 
  
  
  
  
  
  
 
  
 
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
 
  
INTERNATIONAL SEGMENT AND REGION SALES 
GROWTH RATES EXCLUDING IMPACT OF FOREIGN 
EXCHANGE

The reconciliation of International segment and region 
sales growth rates as reported to growth rates excluding 
the impact of foreign currency exchange below demon-
strates the effect of foreign currency exchange rate fluc-
tuations from year to year. To present this information, 

Europe 

Asia/Pacific 

Canada 

Latin America 

Total International 

Europe 

Asia/Pacific 

Canada 

Latin America 

Total International 

current-period results for entities reporting in curren-
cies other than U.S. dollars are converted into U.S. dol-
lars at the average exchange rates in effect during the 
corresponding  period  of  the  prior  fiscal  year,  rather 
than the actual average exchange rates in effect during 
the current fiscal year. Therefore, the foreign currency 
impact is equal to current-year results in local curren-
cies multiplied by the change in the average foreign cur-
rency exchange rates between the current fiscal period 
and the corresponding period of the prior fiscal year. 

Fiscal Year 2012

Percentage Change 
in Net Sales  
as Reported 

Impact of Foreign 
Currency Exchange 

Percentage Change
in Net Sales
on Constant
Currency Basis

97% 

21  

29  

11  

46% 

 (1) pt 

  4   

  1   

  (3) 

 1 pt 

98%

17 

28  

  14  

 45%

Fiscal Year 2011

Percentage Change 
in Net Sales  
as Reported 

Impact of Foreign 
Currency Exchange 

Percentage Change
in Net Sales
on Constant
Currency Basis

5% 

14  

8  

(5)  

7% 

 (2) pts 

  5   

  5   

  (16) 

Flat 

7%

9 

3  

  11  

 7%

Annual Report 2012 

87

 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
  
Total Return to Stockholders

These line graphs compare the cumulative total return 
for holders of our common stock with the cumulative 
total return of the Standard & Poor’s 500 Stock Index 
and Standard & Poor’s 500 Packaged Foods Index for 
the last five-year and ten-year fiscal periods. The graphs 
assume the investment of $100 in each of General Mills’ 
common stock and the specified indexes at the begin-
ning of the applicable period, and assume the reinvest-
ment of all dividends.

On  July  6,  2012,  there  were  approximately  33,400 

record holders of our common stock. 

Total Return to Stockholders
5 Years
Total Return to Stockholders
5 Years

160

160
140

140
120

120
100

100
80

80
60

60
40

40
20

20
0

May 07
0

May 08

May 09

May 10

May 11

May 12

May 07

May 08

May 09

May 10

May 11

May 12

Total Return to Stockholders
10 Years
Total Return to Stockholders
10 Years

260

240
260
220
240
200
220
180
200
160
180
140
160
120
140
100
120
80
100
60
80
40
60
20
40
0
20

May 02 May 03 May 04 May 05 May 06 May 07 May 08 May 09 May 10 May 11 May 12
0

May 02 May 03 May 04 May 05 May 06 May 07 May 08 May 09 May 10 May 11 May 12

General Mills (GIS)

General Mills (GIS)

S&P 500

S&P 500

S&P Packaged Foods

S&P Packaged Foods

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88 

General Mills

 
 
 
 
 
 
 
 
Annual Report 2012 

89

Shareholder Information

World Headquarters
Number One General Mills Boulevard 
Minneapolis, MN 55426-1347 
Phone: (763) 764-7600

Website
GeneralMills.com

Markets
New York Stock Exchange 
Trading Symbol: GIS

Independent Auditor
KPMG LLP 
4200 Wells Fargo Center 
90 South Seventh Street 
Minneapolis, MN 55402-3900 
Phone: (612) 305-5000

Investor Inquiries
General Shareholder Information: 
Investor Relations Department 
(800) 245-5703 or (763) 764-3202

Analysts/Investors:
Kristen S. Wenker 
Vice President, Investor Relations 
(763) 764-2607

Visit us on the Web

Transfer Agent and Registrar
Our transfer agent can assist you  
with a variety of services, including 
change of address or questions about 
dividend checks:

Wells Fargo Bank, N.A. 
1110 Centre Pointe Curve 
Mendota Heights, MN 55120-4100 
Phone: (800) 670-4763 or  
(651) 450-4084 
WellsFargo.com/shareownerservices

Electronic Access to Proxy Statement, 
Annual Report and Form 10-K
Shareholders who have access to the 
Internet are encouraged to enroll in  
the electronic delivery program. Please 
see the Investors section of our website, 
GeneralMills.com, or go directly to 
the website, ICSDelivery.com/GIS and 
follow the instructions to enroll. If your 
General Mills shares are not registered 
in your name, contact your bank or 
broker to enroll in this program.

Notice of Annual Meeting
The annual meeting of shareholders 
will be held at 11 a.m., Central Daylight 
Time, Sept. 24, 2012, at the Children’s 
Theatre Company, 2400 Third Avenue 
South, Minneapolis, MN 55404-3597. 
Proof of share ownership is required 
for admission. Please refer to the Proxy 
Statement for information concerning 
admission to the meeting.

General Mills Direct Stock Purchase Plan
This plan provides a convenient 
and economical way to invest in 
General Mills stock. You can increase 
your ownership over time through 
purchases of common stock and rein-
vestment of cash dividends, without 
paying brokerage commissions and 
other fees on your purchases and 
reinvestments. For more information 
and a copy of a plan prospectus, go to 
the Investors section of our website at 
GeneralMills.com. 

We have a variety of websites that appeal to consumers around the world.  
Below is a selection of our most popular sites. For a more complete list, see the 
“Our websites” page under the Media tab on GeneralMills.com.

U.S. Sites
Cheerios.com

Pillsbury.com

Yoplait.com

Larabar.com

GlutenFreely.com 
Get information on gluten-free  
products and recipes.

QueRicaVida.com 
Recipes and nutritional information for 
Hispanic consumers.

BettyCrocker.com 
Get recipes, cooking tips and view 
instruction videos. 

Tablespoon.com 
Download coupons, recipes and more 
for a variety of our brands.

Blog.GeneralMills.com 
Get a unique perspective on recent  
news and stories about our brands and 
our company.

BoxTops4Education.com 
Sign up to support your school.

EatBetterAmerica.com 
Simple ways to eat healthy,  
including healthier versions of  
your favorite recipes.

90

You also can visit many of our brands 
on Facebook or follow us on Twitter.

International Sites
HaagenDazs.com.cn (China)

Haagen-Dazs.fr (France)

NatureValley.co.uk (United Kingdom)

OldElPaso.com.au (Australia)

LifeMadeDelicious.ca (Canada) 
Get recipes, promotions and  
entertaining ideas for many of  
our brands.

General Mills

A Commitment to our Communities

We believe that doing well for 
our shareholders goes hand in 
hand with doing well for our 
consumers, our communities and 
our planet. Being a good corporate 
citizen is at the core of our culture 
and our business strategy. This 
includes our efforts to improve 
our communities through philan-
thropy and volunteerism, as well 
as developing sustainable busi-
ness practices that protect our 
environment.  

Shareholder Information

For a comprehensive overview of 
our commitment to stand among 
World Headquarters
the most socially responsible 
Number One General Mills Boulevard
Minneapolis, MN 55426-1347
food companies in the world, see 
Phone: (763) 764-7600
our Global Responsibility report 
Website
online at GeneralMills.com/
GeneralMills.com
Responsibility.  

Markets
New York Stock Exchange
Trading Symbol: GIS

Transfer Agent and Registrar
Our transfer agent can assist you with 
a variety of services, including change 
of address or questions about dividend 
checks.

Wells Fargo Bank, N.A.
161 North Concord Exchange
P.O. Box 64854
St. Paul, MN 55164-0854
Phone: (800) 670-4763 or (651) 450-4084
WellsFargo.com/shareownerservices

Holiday Gift Boxes

Investor Inquiries
General Shareholder Information:
Investor Relations Department
(800) 245-5703 or (763) 764-3202

Independent Auditor
KPMG LLP
4200 Wells Fargo Center
90 South Seventh Street
Minneapolis, MN 55402-3900
Phone: (612) 305-5000

Analysts/Investors:
Kristen S. Wenker
Vice President, Investor Relations
(763) 764-2607

Holiday Gift  Boxes

Electronic Access to Proxy Statement,
Annual Report and Form 10-K
Shareholders who have access to the 
Internet are encouraged to enroll in the 
electronic delivery program. Please see 
the Investors section of our website, 
GeneralMills.com, or go directly to the 
website, ICSDelivery.com/GIS and follow 
the instructions to enroll. If your General 
Mills shares are not registered in your 
name, contact your bank or broker to 
General Mills Gift Boxes are a part 
enroll in this program.
of many shareholders’ December 
holiday traditions. To request an 
order form, call us toll free at 
(888) 496-7809 or write, including 
your name, street address, city, 
state, zip code and phone number 
(including area code) to:

General Mills Gift  Boxes are a part of 
many shareholders’ December holiday 
traditions. To request an order form, call 
us toll free at (888) 469-7809 or write, 
including your name, street address, 
city, state, zip code and phone number 
(including area code) to:

2011 General Mills Holiday Gift  Box
Department 7803
P.O. Box 5011
Stacy, MN 55078-5011

Or you can place an order online at:
GMIHolidayGift Box.com

Please contact us aft er Oct. 1, 2011.

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Notice of Annual Meeting
Th  e annual meeting of shareholders will 
be held at 11 a.m., Central Daylight Time, 
Sept. 26, 2011, at the Children’s Th  eatre 
Company, 2400 Th  ird Avenue South, 
Minneapolis, MN 55404-3597.

A ticket or proof of share ownership will 
be required for admission. Please refer 
to our Proxy Statement for information 
concerning admission to the meeting.

General Mills Direct Stock Purchase Plan
Th  is plan provides a convenient and 
economical way to invest in General Mills 
stock. You can increase your ownership 
over time through purchases of common 
stock and reinvestment of cash dividends, 
without paying brokerage commissions 
and other fees on your purchases and 
reinvestments. For more information 
and a copy of a plan prospectus, go to 
the Investors section of our website at 
GeneralMills.com. 
2012 General Mills Holiday Gift Box 
Department 8383 
P.O. Box 5012 
Stacy, MN 55078-5012

Or you can place an order  
online at:  
GMIHolidayGiftBox.com

Please contact us after  
Oct. 1, 2012.

This Report is Printed on Recycled Paper.

10%

©2012 General Mills

WE HAVE A

PORTFOLIO BUILT FOR

GLOBAL GROWTH.

From ready-to-eat cereal to convenient meals to wholesome snacks, we 

compete in growing food categories that are on-trend with consumer 

tastes around the world. Our brands hold leading market positions in more 

than 100 markets worldwide, with great opportunities for expansion. 

Joint Ventures
Net sales by joint venture
Net sales by joint venture
(not consolidated, 
(not consolidated, 
proportionate share)
proportionate share)

15%15%

85%85%

General Mills at a Glance

U.S. Retail

Net sales by 

Net sales by division

division

International

Net sales by 

Net sales by region

region

Bakeries and Foodservice

Net sales by customer type

customer type

Net sales by 

8%8% 2%2%

13%13%

23%23%

13%13%

12%12%

31%31%

15%15%15%15%

27%27%

21%21%

30%30%

29%29%

58%58%

18%

$10.2 Billion

$10.2 Billion

 23% 23% Big G Cereals

 23% 23% Big G Cereals

 Big G Cereals

 23% 23%

 21% 21% Meals

 21% 21% Meals

 Meals

 21% 21%

 18% 18% Pillsbury USA

Pillsbury USA

 15% 15% Yoplait

Yoplait

 13% 13% Snacks

 13% 13% Snacks

 Snacks

 13% 13%

  8%  8% Baking Products

Baking Products

  2%  2% Small Planet Food

Small Planet Foodss/Other

/Other

$2.9 Billion

$2.9 Billion

 31% 31% Europe

 31% 31% Europe

 Europe

 31% 31%

 29% 29% AsiAsiaa/Pacific

/Pacific

 27% 27% Canada

 27% 27% Canada

 Canada

 27% 27%

 13% 13% Latin America

Latin America

$1.8 Billion

$1.8 Billion

 58% 58% Bakeries & National

 Bakeries & National

 Restaurant Accounts

 Restaurant Accounts

30%30% Foodservice Distributors

 Foodservice Distributors

12%12% Convenience Stores

 Convenience Stores

$1.2 Billion
$1.2 Billion
 Cereal Partners
85%85% Cereal Partners
 Worldwide (CPW)
 Worldwide (CPW)
 Häagen-Daz

 Japan
gen-Dazss Japan

15%15% Häa

41579_Cvr.indd   2

7/27/11   6:09 AM

 
 
 
 
 
 
 
 
 
 
 
Number One General Mills Boulevard 
Minneapolis, MN 55426-1347
GeneralMills.com