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General Mills

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FY2013 Annual Report · General Mills
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Number One General Mills Boulevard 
Minneapolis, MN 55426-1347
GeneralMills.com

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Annual Report 2013
Healthy Growth

General 
Mills

 
 
 
 
Our Fiscal 2013 Financial Highlights

Our Mission at General Mills Is Nourishing Lives

In millions, except per share and 
return on capital data 

Net Sales 

Segment Operating Profita 

Net Earnings Attributable to General Mills 

Diluted Earnings per Share (EPS) 

Adjusted Diluted EPS, Excluding Certain Items
Affecting Comparability b 

52 weeks 
ended  
May 26, 2013 

52 weeks 
ended
May 27, 2012 

$ 17,774 

$ 16,658 

  3,198 

  1,855 

  2.79 

  3,012 

  1,567 

  2.35 

  2.69 

  2.56 

Change

+  7%

+  6%

+ 18%

+ 19%

+  5%

Return on Average Total Capitala 

  11.9% 

  12.7% 

– 80 basis pts.

Average Diluted Shares Outstanding 

  666 

667 

Dividends per Share 

$  1.32 

$  1.22 

–  0%

+  8%

Net Sales
Dollars in millions

Segment Operating 
Profita
Dollars in millions

Adjusted Diluted 
Earnings per Shareb
Dollars

Dividends per Share
Dollars

4
7
7

,

7
1

8
5
6

,

6
1

6
5
5

,

4
1

6
3
6

,

4
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0
8
8

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4
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8
4
5

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3
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8
9
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3

2
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0

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3

6
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8

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6

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4
9
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6
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8
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9
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6
9

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6
8

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08

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08

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08

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11

12

13

a See page 89 for discussion of non-GAAP measures.
b Results exclude certain items affecting comparability. See page 89 for discussion of non-GAAP measures.

We believe that doing well for our 
shareholders goes hand in hand  
with doing well for our consumers, 
our communities and our planet. Our 
efforts include providing convenient, 
nutritious food around the world, 
building strong communities through 
philanthropy and volunteerism, and 
developing sustainable business 
practices that reduce our environ-
mental footprint.

For a comprehensive overview 
of our commitment to stand among 
the most socially responsible food 
 companies in the world, see our Global  
Responsibility Report available online 
at GeneralMills.com/Responsibility. 

Holiday Gift Boxes

General Mills Gift Boxes are a part of 
many shareholders’ December holiday 
traditions. To request an order form, 
call us toll-free at (888) 496-7809 or 
write, including your name, street  
address, city, state, zip code and phone  
number (including area code) to:

2013 General Mills Holiday Gift Box 
Department 8907 
P.O. Box 5013 
Stacy, MN 55078-5013

Or you can place an order online at:  
GMIHolidayGiftBox.com

Please contact us after  
October 1, 2013.

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This Report Is Printed on Recycled Paper.

10%

©2013 General Mills

 
 
 
 
 
 
 
 
 
 
Annual Report 2013

1

Healthy 
Growth

We have a broad portfolio of well-known brands that 
provide great taste, nutrition, convenience and value for 
consumers around the world. These leading brands have 
driven healthy growth across our food categories over the 
years, while generating strong returns for shareholders. 

General Mills at a Glance

3%

13%

22%

15%

16%

U.S. Retail
Net Sales by Division

$10.6 Billion
 22%  Big G Cereals
 17%  Baking Products
 16%  Snacks
 15%  Frozen Foods
 14%  Meals
 13%  Yoplait USA
  3%  Small Planet Foods

14%

Bakeries and Foodservice
Net Sales by Brand Type

$2.0 Billion
 54%   Branded to Foodservice  

15%

Operators

 31%  Branded to Consumers
 15%  Unbranded

31%

International
Net Sales by Region

$5.2 Billion 
 43%  Europe*
 23%  Canada
 17%  Asia/Pacific
 17%  Latin America

 * Includes Australia and  
New Zealand

17%

17%

23%

Joint Ventures
Net Sales by Joint Venture
(not consolidated,  
proportionate share)

16%

$1.3 Billion 
 84%   Cereal Partners  

Worldwide (CPW)
 16%  Häagen-Dazs Japan (HDJ)

43%

84%

17%

54%

2

Healthy Growth

To Our  
Shareholders

General Mills had a good year in fiscal 2013, posting solid gains in sales  
and earnings. We completed a two-year period of significant investment that 
strengthened our business portfolio overall and meaningfully expanded our  
base in international markets. And we finalized plans for fiscal 2014 that call for 
faster earnings growth and increased cash returns to our shareholders.

certain other items affecting comparability of results  
year to year. Adjusted diluted EPS, which excludes these 
items, grew 5 percent to $2.69.

The operating environment for food manufacturers 
slowly improved during fiscal 2013 as input cost inflation 
moderated. For General Mills, inflation eased from the 
10 percent rate we experienced in fiscal 2012 to a more 
manageable 3 percent for the year just ended. In our 
core market —  the United States —  consumer sentiment 
improved and food prices, which moved broadly higher 
in 2012, generally stabilized as the year concluded.

Net sales for our U.S. Retail operating segment grew 
1 percent to $10.6 billion. The Snacks, Small Planet  
Foods (organic and natural products), Baking Products  
and Meals divisions led this sales performance. New 
products generated 5 percent of U.S. Retail segment  
sales, with particularly strong contributions from  
Honey Nut Cheerios Medley Crunch cereal, Yoplait Greek 
100 calorie yogurt and Nature Valley Protein bars. We 
maintained our companywide focus on Holistic Margin 
 Management (HMM) and reflecting those efforts, U.S. 
Retail segment operating profit rose faster than sales, 
increasing 4 percent to $2.4 billion.

Ken Powell
Chairman and Chief Executive Officer

General Mills net sales for fiscal 2013 grew 7 percent to 
$17.8 billion. New businesses —  particularly Yoplait yogurt 
operations in various international markets and Yoki 
Alimentos in Brazil —  contributed 6 percentage points of 
this growth. And sales on our base business increased 
2 percent before a one percentage point drag from foreign 
exchange translation. Segment operating profit rose 
6 percent to $3.2 billion, with each of our three operating 
segments posting growth. And diluted earnings per 
share (EPS) totaled $2.79, up 19 percent from a year ago. 
These EPS results include restructuring costs, changes 
in mark-to-market valuation of commodity  positions, and 

Annual Report 2013

3

Dividends per Share 
Dollars

Current  
Annualized  
Rate

2
5

.
1

2
3

.
1

2
2

.
1

Average Diluted  
Shares Outstanding
Shares in millions

7
6
6

6
6
6

5
6
6

12

13

14

11

12

13

Our Bakeries and Foodservice segment competes 
primarily in U.S. channels for food eaten away from 
home. In fiscal 2013, net sales declined slightly as 
expected, but segment operating profit increased at a 
double-digit rate to $315 million —  a record level. This 
profit growth reflects our ongoing strategy of focusing 
on key branded product lines, and targeting the most 
resilient customer channels, such as school cafeterias, 
healthcare outlets and convenience stores. In fact, we 
recently renamed this organization Convenience Stores 
and Foodservice to align with its portfolio focus.

Net sales for our International segment grew 24 percent 
in 2013 to exceed $5.2 billion. Segment operating profit  
rose 14 percent to $490 million, including a strong 
increase in advertising and media investment as well as 
the negative effects of Venezuelan currency devaluation 
that occurred during the year. Our double-digit sales 
increase included mid-single-digit growth for our base 
business and strong contributions from new businesses. 
We posted good growth across all four of our geographic 
regions in fiscal 2013. Net sales in Canada increased 
22 percent, reflecting the addition of Yoplait. Our net sales 

in Europe and the Asia/Pacific region each grew 11 percent. 
And our net sales in Latin America more than doubled as  
we added Yoki. On a constant-currency basis, our interna-
tional net sales grew 28 percent for the year.

We also hold 50-percent interests in two joint ventures 
outside North America. Our $1.3 billion proportionate share 
of net sales by Cereal Partners Worldwide (CPW) and 
Häagen-Dazs Japan (HDJ) is not consolidated in General 
Mills results. However, the joint ventures contributed 
a combined $99 million in after-tax earnings in 2013, up 
12 percent from prior-year results.

Net Sales Performance

 2013 Net Sales % Change

International Segment* 

Latin America* 

Canada* 

Europe* 

Asia/Pacific* 

U.S. Retail Segment 

Small Planet Foods 

Snacks 

Baking Products 

Meals 

Big G Cereals 

Frozen Foods 

Yoplait USA 

Bakeries and Foodservice Segment 

+  28

+ 139

+  22

+  15

+  11

+  1

+  35

+  9

+  3

+  2

–  2

–  3

–  5

–  1

 *  Does not include the impact of foreign currency translation. See page 89 of our 

2013 Annual Report for a reconciliation to reported results.

We returned $1.9 billion in cash to shareholders in 
2013 through dividends and share repurchase activity. 
Our  dividend rate grew 8 percent last year, and the new 
quarterly rate effective with the Aug. 1, 2013, payment 
represents a 15 percent increase for fiscal 2014. General 
Mills and its predecessor firm have now paid dividends 

 
 
4

Healthy Growth

A Selection of Our New Products

without interruption or reduction for 114 years. Stock 
repurchase activity modestly reduced our average number 
of diluted shares outstanding in 2013. In 2014, our plans 
call for repurchasing shares sufficient to reduce the average 
diluted share balance by 2 percent.

Our financial results in 2013 extend a track record of 
consistent growth in recent years. Since 2008, General 
Mills net sales have grown at a 6 percent compound 
annual rate, segment operating profit has compounded 
at 6 percent and adjusted diluted EPS have increased at a 
9 percent annual rate. Net cash generated from  operations 
over the last five years totaled over $10.8 billion. This 
strong cash flow supported significant share repurchases 
and 11 percent compound annual growth in dividends per 
share. This performance record aligns with our long-term 
model for growth and shareholder returns, shown below.

General Mills Long-term Growth Model

Growth Factor 

Net Sales 

Segment Operating Profit 

Compound Annual Growth Target

Low single-digit

Mid single-digit

Adjusted Diluted Earnings per Share 

High single-digit

Dividend Yield 

Total Return to Shareholders 

2 to 3 percent

Double-digit

We’ve met our goal of delivering double-digit returns to 
shareholders over this same time period. Total return 
to General Mills shareholders through stock price perfor-
mance and dividends was a robust 29 percent in 2013. 
Over the past five years, which was a challenging period 
for the economy and for the capital markets overall, 
the average annual return to General Mills shareholders 
was 13 percent. This was more than double the overall 
market’s average annual return over that period, as 
 represented by the S&P 500 Index. Looking ahead, we 
remain committed to delivering superior returns for 
General Mills shareholders.

We See Healthy Growth Prospects Ahead

We have strong confidence in our growth plans for 2014. 
Our strategic actions in recent years have focused and 
enhanced our business mix. We now compete in five global 

Annual Report 2013

5

Returns to Shareholders 
Percent growth, stock price appreciation plus  
reinvested dividends

Fiscal 2013

9
2

8
2

Last 5 Fiscal  
Years
(compound 
annual return)

3
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6

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businesses —  ready-to-eat cereals, yogurt, super-premium 
ice cream, convenient meals and snacks —  where category 
retail sales are growing at attractive, mid- to high-single-digit 
rates. Our brands hold leading positions in these categories  
in the U.S. and international markets.

Product innovation is the fuel that creates category  
growth. And we have strong plans for doing our part to  
drive growth in our categories in 2014. Established  
brands will make important contributions, and we have  
a  comprehensive new-product plan —  several of these  
new items are pictured to the left. We continue to focus  
on product ideas that appeal to the fastest-growing 
consumer groups. In the U.S., these are older adults, the 
millennial generation and multicultural families. In devel-
oping and emerging international markets, the growing 
middle class is driving demand for high-quality, nutritious 
and convenient packaged foods.

Our 2014 plans include an estimated 3 percent inflation 
rate for supply chain costs. Our response to this input cost 
inflation will continue to be Holistic Margin Management 
(HMM). Our companywide approach to protecting 
margins includes focus on sales mix and pricing. However, 
the primary focus of our HMM efforts is to identify non- 
value-adding costs in our manufacturing process and other 
 activities across the company. We eliminate those costs 

and use the savings to offset inflation and to reinvest in 
advertising, research and development, and other activities 
that drive sales growth. We have a record level of annual 
HMM cost savings identified for fiscal 2014, with a project 
list that spans established operations and new businesses.

We plan to reinvest some of our HMM cost savings in 
consumer-directed marketing initiatives. We are big 
believers in advertising, using both traditional and digital 
media. Over the last five years, our media spending has 
increased by more than 50 percent to $895 million in 2013. 
We expect our media investment to increase in line with 
sales in 2014.

Our plans for the new fiscal year also include strong, 
collaborative initiatives with our retail customers worldwide. 
We have top-ranked sales teams in U.S. Retail, in Foodservice 
and in international markets. These teams and the capabili-
ties they bring are a competitive advantage for us.

In short, our 2014 plans call for sales and earnings growth 
consistent with our long-term model. And we expect our 
operations to generate strong cash flows again in 2014, 
which will support our capital investment needs, along with 
increased shareholder dividends and share repurchase 
activity. We’re excited about the year.

In Closing, A Note of Thanks

Our performance —  and our excellent future prospects —   
are a reflection of the talent and hard work of General 
Mills people around the world. It’s an honor and a privilege 
for me to work with this team, which now includes 
41,000 employees.

I’d also like to thank you for your investment in General 
Mills. We appreciate your confidence in our business, and 
we look forward to reporting on our continuing progress.

Kendall J. Powell 
Chairman and Chief Executive Officer 
August 1, 2013

 
 
 
 
6

Healthy Growth

Our Portfolio Is Poised  
for Growth

We’re expanding our business around the world with a focus on five global  
food categories. We’re also building our strong presence in the U.S.  
in growing categories that have fueled our success over the past 85 years. 

10%
Baking Aisle Products

10%
Dough

21%
Ready-to-eat 
Cereal

6%
Vegetables

2%
Other

5%
Super-premium 
Ice Cream

Fiscal 2013 
Net Sales by  
Platform
$19.1 Billion*

15%
Convenient 
Meals

15%
Yogurt

16%
Snacks

* Non-GAAP measure. Includes $17.8 billion 
consolidated net sales plus $1.1 billion 
proportionate share of CPW (cereal) net 
sales plus $0.2 billion proportionate share 
of HDJ (ice cream) net sales.

Consumers the world over are 
looking for foods that offer nutrition, 
convenience and great taste. Our five 
global categories —  convenient meals, 
yogurt, ready-to-eat cereal, snacks 
and ice cream —  deliver on these key 
attributes. According to Euromonitor, 
these categories range in size from 
$12 billion to more than $90 billion 
in annual retail sales worldwide. And 
they’re each projected to grow at 
mid- to high-single-digit rates over 

the next five years, as the expanding 
middle class in markets around the 
world creates heightened demand 
for packaged foods. Our net sales in 
these categories exceeded $13 billion 
in fiscal 2013, representing more than 
70 percent of our total sales including 
joint ventures.

In the U.S., we compete in several 
additional categories. Our Baking 
Products division is the largest 

Our Five Global Categories Are 
Large — and Growing

2012 Retail Sales

in Billions  Growth†
+ 4%

$92 

Category 

Ready Meals 

Yogurt 

Ice Cream 

$76 

$72 

$26 

$12 

+ 8%

+ 6%

+ 5%

+ 6%

Ready-to-eat Cereal 

Snack Bars 

† Projected five-year compound rate
  Source: Euromonitor calendar 2012

 
 
Annual Report 2013

7

Our Sales in Global 
Categories

Ready-to-eat Cereal
$4.0 Billion in Net Sales*
We market cereal through our wholly 
owned businesses in North America 
and elsewhere through Cereal Partners 
Worldwide, our joint venture with Nestlé.

Refrigerated Yogurt
$2.9 Billion in Net Sales

We market Yoplait yogurt globally in 
partnership with Sodiaal, a dairy cooperative 
in France. Our other yogurt brands include 
Liberté, Go-GURT and Mountain High.

Convenient Meals
$2.8 Billion in Net Sales

Old El Paso dinner kits, Wanchai Ferry 
frozen foods, Progresso soups and  
Helper dinner mixes give consumers  
many options for quick and easy meals. 

Wholesome Snack Bars
$1.5 Billion in Net Sales

Nature Valley, Cascadian Farm, Fiber One 
and Lärabar offer nutritious options for 
great-tasting, grab-and-go snacks. 

Super-premium Ice Cream
$930 Million in Net Sales*
We market our Häagen-Dazs brand in  
shops and retail outlets in more than 
80 countries outside of North America, 
including China, India and Brazil. 

* Includes our proportionate share of joint venture sales.

branded baking products business 
in the U.S. We’re the market leader in 
the $1.9 billion dessert mix category 
with the iconic Betty Crocker brand, 
and Pillsbury is the leading brand in 
the $2 billion  refrigerated baked 
goods category. And Green Giant 
competes in the $3 billion frozen 
vegetables category.

At General Mills, we’re well- 
positioned to help drive growth in 
our categories with our portfolio 
of well-known brands. Household 
penetration for our products is high in 
developed markets —  at least one of 
our brands can be found in 97 percent 
of U.S. homes —  and our  penetration 
is growing in emerging markets around  
the world. We bring strong levels of 

advertising and product news to our 
brands, which stimulates sales for 
our categories and limits competition 
from store brands. We see great 
opportunities for future growth 
as we develop new products and 
enhance existing ones for consumers 
everywhere. You can read about our 
progress in our five global categories 
on the following pages.

8

Healthy Growth

The Benefits  
of Cereal

Cereal is low in calories, it’s made with whole grains and fortified  
with important nutrients, and it tastes great. That’s why it’s a favorite food,  
found in more than 90 percent of U.S. households.

Our broad cereal portfolio appeals 
to consumers of all ages in more than 
130 markets around the world.

Cheerios is the leading cereal franchise 
in the $10 billion U.S. cereal category. 
Older consumers like how its whole 
grain oats can help lower cholesterol, 
and moms trust the nutrition and 
quality of Cheerios for their kids. We 
recently added Honey Nut Cheerios 
Medley Crunch to the franchise. Retail 
sales for Lucky Charms grew 8 percent 
in 2013 as we began advertising this 
49-year-old brand to adults. Cascadian 
Farm is the leading brand of granola in 
the U.S. —  organic or otherwise. Retail 

sales for the brand increased 11 percent 
last year as we expanded distribution 
and introduced new flavors. And kids 
and adults alike enjoy Chex cereals. 
Gluten-free varieties have contributed 
to 10 percent retail sales growth for 
this all-family franchise. We launched 
gluten-free Vanilla Chex this summer.

Our cereal business in away-from-
home food outlets has been growing 
at a mid-single-digit rate over the past  
several years. We are the leading cereal 
supplier to school breakfast programs,  
and our business is expanding in other 
foodservice outlets, including college 
cafeterias, hospitals and hotel chains.

Cereal Consumption per Capita
Annual kilograms per person

2

.

7

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Source: Euromonitor calendar 2012

 
 
 
 
 
 
 
 
 
 
Annual Report 2013

9

Strong Cereal Growth  
Ahead in Global Markets

Ready-to-eat cereal sales are growing in markets around the world.  
Cereal Partners Worldwide, our joint venture with Nestlé, holds a 22 percent  
value share of cereal sales outside North America. 

In Canada, we hold the No. 2 share 
position in the $1 billion Canadian 
cereal category. We’re bringing news 
to the category in 2014 with the 
launch of Honey Nut Cheerios Hearty 
Oat Crunch and Fibre 1 Almond and 
Clusters cereal.

The majority of cereal sales today 
occur outside of North America, and 
cereal continues to gain popularity in 
many international markets. Cereal 
Partners Worldwide (CPW), our joint 
venture with Nestlé, competes in 
130 countries and is the No. 2 cereal 
 manufacturer in these combined 
 markets. Constant-currency net sales  

for CPW grew 2 percent in fiscal  
2013, including growth in developed 
markets like the UK and France. 
Sales grew even faster in many 
 emerging markets where CPW holds 
the leading market position, includ-
ing Russia, Turkey and Indonesia. 
This summer, we’re bringing more 
 innovation to growing markets,  
such as Fitness Fibre in Mexico  
and Nesquik Pillows in Russia.

Per capita consumption of cereal  
is still low in many international 
markets and it continues to rise, so  
we see great opportunities to grow 
our cereal business worldwide.

10

Healthy Growth

Snacking Anytime, 
Anywhere

In the U.S., over half of all eating occasions involve a snack. And more 
consumers around the world are looking for quick and healthy ways to refuel. 
Our snack products now generate $3 billion in annual net sales. 

Nature Valley granola bars, launched 
almost 40 years ago, can be found 
in nearly 80 markets outside the U.S., 
and sales have been growing at a 
healthy pace. Introduced in January 
2012, Nature Valley Protein bars 
generated more than $100 million 
in U.S. retail sales in their first year. 
In 2014, we’ll launch Nature Valley 
Soft Baked Oatmeal Squares, a great 
option for a mid-morning snack. We 
acquired the Food Should Taste Good 
brand in 2012, and retail sales for these 
all-natural snack chips grew 6 percent 
in measured channels alone in 2013. 
We’ll continue to increase  distribution 

in a variety of outlets, from grocery 
stores to drug and convenience stores. 
Sales for Lärabar fruit and nut bars 
have been growing at a double-digit 
pace. ALT protein bars are the newest 
addition to the Lärabar line.

In Canada, retail sales for Fibre 1 
snacks grew 9 percent in fiscal 2013 
with the launch of Fibre 1 brownies, 
containing just 110 calories per serving. 
In 2014, we’ll add Fibre 1 Protein bars, 
with 7 grams of protein per bar, to the 
lineup. And in Brazil, we see great 
growth opportunities for Yoki popcorn 
and other Yoki snack products.

Global Snacks Net Sales
Dollars in millions

4
2
0

,

3

0
5
6

,

2

2
7
3

,

2

11

12

13

Annual Report 2013

11

Meals Made Convenient  
Everywhere 

Consumer demand for great-tasting, easy-to-prepare meals is growing  
around the world. From Wanchai Ferry dumplings in China to Progresso soup  
in the U.S., our pantry of convenient meals has been growing at an  
8 percent compound rate over the past couple of years. 

Consumers worldwide enjoy gather-
ing around a family meal. Old El Paso 
dinner kits make it easy to prepare a 
Mexican meal in 60  countries. Sales 
for this brand are higher outside the 
U.S. than inside the U.S. In Europe, 
we’re launching one-pan Mexican rice 
dinners, and in the U.S., we’ll intro-
duce frozen versions of Old El Paso 
Mexican entrees. Wanchai Ferry frozen 
foods are growing at a double-digit 
rate in 130 cities across China. We’ll 
introduce dumplings with regional 
flavors, such as mushrooms from the 
Yunnan Plateau, in 2014. And in Brazil, 
we recently introduced Yoki Kit Fácil, a 

Brazilian version of convenient dinner 
kits that incorporate Yoki side dishes 
and seasonings.

In the U.S., over 1 million families 
sit down to a Helper dinner mix every 
night. In 2014, we have new products, 
new packaging and new advertising 
coming on this 42-year-old brand. 
Progresso ready-to-serve soup has 
posted steady sales and share gains 
in recent years. We offer a variety of 
great-tasting, good-for-you options like 
our newest Light cream-based soups.

12

Healthy Growth

Yogurt Sales Show  
Global Growth

The health benefits of yogurt have made this a $76 billion global category. 
We’re now the second-largest yogurt company in the world with  
a portfolio of leading brands, including Yoplait, Liberté and Go-GURT. 

Yogurt is our largest category in 
Europe. We posted good sales and 
share gains in the UK and France in 
fiscal 2013 and have strong product 
news coming in 2014. In France, 
we’ll introduce Calin beverages, 
expanding our Calin line of yogurts 
that are high in calcium and vita-
min D for bone strength. In the UK, 
we recently launched Liberté Greek 
yogurt varieties.

Liberté is the top-selling organic 
and natural yogurt in Canada and is 
a leading player in the fast-growing 
Greek segment, too. Yoplait is the 

leader in both the reduced-calorie  
and kid segments. Combined,  
Yoplait and Liberté account for around 
one-third of the nearly $1.5 billion 
Canadian yogurt category.

We’ve invested strongly in our U.S. 
yogurt business in 2013 with new 
product introductions, including 
Yoplait Greek 100 calorie yogurt. 
Retail sales for this reduced-calorie 
yogurt will reach $140 million in its 
first year. Go-GURT is the leading brand 
in the kid yogurt segment, and we’ll 
launch Go-GURT Protein with 5 grams 
of protein per tube in 2014.

Yogurt Consumption per Capita
Annual kilograms per person

2

.
1
2

7

.

6

s
e
t
a
t
S
d
e
t
i

n
U

4

.

4

a
i
s
s
u
R

4

.

3

a
n

i

h
C

3

.

0

a
i
s
e
n
o
d
n
I

4

.

0

a
i

d
n
I

2

.

0
1

m
o
d
g
n
K
d
e
t
i

i

n
U

9
9

.

a
i
l
a
r
t
s
u
A

0
7

.

l
i
z
a
r
B

2

.

3
1

4

.

2
1

a
d
a
n
a
C

d
n
a
l
e
r
I

e
c
n
a
r
F

Source: Euromonitor calendar 2012

 
 
 
 
 
 
 
 
 
 
 
 
Annual Report 2013

13

Super-premium Ice Cream 
Has Worldwide Appeal

Häagen-Dazs is a leading global brand of super-premium ice cream.  
Its high quality and decadent flavors have driven 9 percent constant-currency 
sales growth over the past five years. 

Häagen-Dazs ice cream is available in 
cafes and retail outlets in 80 markets 
around the world. In China, our ice 
cream sales grew 15 percent on a 
constant-currency basis in 2013. We 
now have more than 260 shops in that 
market and plan to open nearly 80 more 
in 2014. Our sales in retail outlets are 
growing nicely, too. We’re introducing 
new seasonal flavors, like Mango and 
Raspberry, in our shops and retail outlets 
across China.

In Europe, Häagen-Dazs Secret Sensations 
ice cream treats contributed to 6 percent 
constant-currency sales growth for 

the brand. We’ll launch new 
varieties in 2014. We’re also 
launching new flavors of  
Häagen-Dazs ice cream 
sandwiches in Japan, where 
constant-currency net sales 
for our Häagen-Dazs joint 
venture grew 5 percent in 2013.

We recently launched a new 
global advertising campaign for 
the brand, featuring print, TV and 
online ads, inviting consumers 
everywhere into the House of 
Häagen-Dazs.

14

Healthy Growth

Margins, Cash  
and Returns

Our businesses are profitable  
and generate strong levels of 
operating cash flow. We use some  
of that cash for capital investment. 
We also return significant cash  
to shareholders.

Input Cost Inflation
Percent change

Gross Margin
Percent of net sales

0
1
+

9
+

7
+

6

.

9
3

0

.

0
4

3

.

6
3

1
.

6
3

5

.

5
3

6

.

5
3

Long-term 
Average 4–5%

4
+

3
+

08

09

11

12

13

10

3
–

08

09

10

11

12

13

Includes raw materials, energy, labor expense, 
carrier rates, and storage and handling.

Net sales less cost of sales.

One of the biggest challenges to 
food companies’ profit targets in 
recent years has been input cost 
 inflation, and volatility. Our supply 
chain cost inflation has averaged 
between 4 and 5 percent in recent 
years, with tremendous volatility 
around that longer-term average. 
However, our gross margin has 
held relatively steady over this 
period, reflecting the success of 
our companywide Holistic Margin 
Management (HMM) efforts. 

We’ve set a $4 billion cumulative 
target for HMM savings across our 
supply chain over this decade, and 
we are tracking solidly on pace to 
that target.

Our food businesses are strong 
cash generators. From 2008 to 2013, 
cumulative net cash from operations 
has totaled over $12.5 billion, or an 
average of more than $2 billion a year. 
The first call on this cash is capital 
investment to support the growth 

Cash Flow from Operations
Dollars in millions

Capital Investment
Percent of net sales

6
2
9

,

2

7
0
4

,

2

5
8
1
,

2

7
3
8

,
1

0
3
7

,
1

1
3
5

,
1

Estimate

9

.

3

9

.

3

4

.

4

4

.

4

1
.

4

4

.

3

0

.

4
n
a
h
t

s
s
e
l

08

09

10

11

12

13

08

09

10

11

12

13

14

 
 
Annual Report 2013

15

Gross Share Repurchases
Dollars in millions

Dividends Paid
Dollars in millions

Return on Average Total Capital*
Percent

2
3
4

,
1

6
9
2

,
1

4
6
1
,
1

5
4
0

,
1

2
9
6

3
1
3

8
6
0 8
0
9 8
2
7

8

.

3
1

8

.

3
1

Estimate

3

.

2
1

8

.
1
1

7

.

2
1

9

.
1
1

r
e
h
g
H

i

4
4
0 6
8
5

0
3
5

08

09

10

11

12

13

08

09

10

11

12

13

08

09

10

11

12

13

14

*See page 89 for discussion of non-GAAP measures. 

opportunities we see across our  
business, and to fund cost-saving 
projects and essential maintenance  
in our manufacturing plants. In recent 
years, our capital investment has 
averaged roughly 4 percent of net 
sales. In 2014, we are estimating 
roughly $700 million in capital invest-
ments, with 60 percent of that total 
representing growth capacity or cost-
saving projects. Key growth projects 
include additional production lines for 
separated Greek yogurt, additional 

snack bar capacity, and construction  
of a research and development center 
in Shanghai, China.

After capital investment, we prioritize 
cash returns to shareholders. Over the 
past six years, cash used for dividends 
and share repurchases has totaled 
more than $10 billion. In 2014, our plans  
include a 15 percent increase in divi-
dends paid, and share repurchases are 
expected to reduce our average diluted  
share count by 2 percent.

With good earnings growth  
planned for 2014, and with much  
of our operating cash targeted to  
go to shareholders, we expect  
to increase our return on average  
total capital (ROC) this year. After 
several years of good growth in ROC, 
we gave up some ground in 2012 and 
2013 as we prioritized the strategic 
acquisitions of Yoplait and Yoki. We 
have a long-term target of improving 
ROC by an average of 50 basis 
points per year.

16

Healthy Growth

Board of Directors
As of August 1, 2013

William T. Esrey 1, 3
Chairman of the 
Board, Spectra 
Energy Corp. 
(natural gas infra-
structure provider) 
and Chairman 
Emeritus, Sprint 
Nextel Corporation 
(telecommunications 
systems)

Raymond V. 
Gilmartin 2, 4*
Retired Chairman, 
President and Chief  
Executive Officer,  
Merck & 
Company, Inc. 
(pharmaceuticals)

Bradbury H. 
Anderson 2, 5
Retired Chief 
Executive Officer  
and Vice Chairman,  
Best Buy Co., Inc.  
(electronics retailer)

R. Kerry Clark 3, 4
Retired Chairman  
and Chief Executive 
Officer, Cardinal 
Health, Inc.  
(medical services  
and supplies)

Paul Danos 3, 5
Dean, Tuck School  
of Business and  
Laurence F. 
Whittemore 
Professor of Business 
Administration, 
Dartmouth College

Senior Management
As of August 1, 2013

Judith Richards 
Hope 1*, 2
Retired Distinguished 
Visitor from Practice 
and Professor of Law,  
Georgetown 
University  
Law Center

Hilda Ochoa-
Brillembourg 1, 5
Founder, President 
and Chief Executive 
Officer, Strategic 
Investment Group 
(investment 
management)

Heidi G. Miller 1, 3
Retired President, 
JPMorgan 
International, 
JPMorgan Chase  
& Co.  
(banking and 
financial services)

Steve Odland 2, 4
President and 
Chief Executive 
Officer, Committee 
for Economic 
Development (public 
policy) and Former 
Chairman of the 
Board and Chief 
Executive Officer, 
Office Depot, Inc. 
(office products 
retailer)

Kendall J. Powell
Chairman of the  
Board and Chief 
Executive Officer,  
General Mills, Inc.

Dorothy A. 
Terrell 4, 5*
Managing Partner, 
FirstCap Advisors 
(venture capital)

Board Committees
1 Audit
2 Compensation
3 Finance
4  Corporate 

Governance

5  Public Responsibility
*  Denotes  

Committee Chair

Michael D. Rose 2*, 4
Retired Chairman  
of the Board, First 
Horizon National 
Corporation  
(banking and  
financial services)

Robert L. Ryan 1, 3*
Retired Senior Vice 
President and Chief 
Financial Officer, 
Medtronic, Inc. 
(medical technology)

Mark W. Addicks
Senior Vice President;  
Chief Marketing 
Officer

Y. Marc Belton
Executive Vice 
President, Global 
Strategy, Growth and 
Marketing Innovation

Kofi A. Bruce
Vice President; 
Treasurer

Gary Chu
Senior Vice President;  
President, Greater 
China

Juliana L. Chugg
Senior Vice President;  
President, Meals

John R. Church
Executive Vice 
President, Supply 
Chain

David V. Clark
Vice President;  
President, Häagen-
Dazs Strategic 
Business Unit

Ian R. Friendly
Executive Vice 
President; Chief 
Operating Officer, 
U.S. Retail

Michael L. Davis
Senior Vice President,  
Global Human 
Resources

David E. Dudick Sr.
Senior Vice President;  
President, 
Convenience Stores 
and Foodservice

Peter C. Erickson
Executive Vice 
President, Innovation, 
Technology and 
Quality

Olivier Faujour
Vice President; 
President, Yoplait 
International

Jeffrey L. 
Harmening
Senior Vice President;  
Chief Executive 
Officer, Cereal 
Partners Worldwide

David P. Homer
Senior Vice President;  
President, General 
Mills Canada

Christina Law
Vice President; 
President, Asia, 
Middle East  
and Africa

Luis Gabriel 
Merizalde
Senior Vice President;  
President, Europe, 
Australia and  
New Zealand

Michele S. Meyer
Vice President; 
President, Small 
Planet Foods

Donal L. Mulligan
Executive Vice 
President; Chief 
Financial Officer

James H. Murphy
Senior Vice President;  
President,  
Big G Cereals

Kimberly A. Nelson
Senior Vice President, 
External Relations; 
President, General 
Mills Foundation

Jonathon J. Nudi
Vice President; 
President, Snacks

Rebecca L. O’Grady
Vice President; 
President, Yoplait 
USA

Shawn P. O’Grady
Senior Vice President;  
President, Sales 
and Channel 
Development

Ann W. H. Simonds
Senior Vice President; 
President, Baking

Christi L. Strauss*
Senior Vice President

Christopher D. 
O’Leary
Executive Vice 
President; Chief 
Operating Officer, 
International

Roderick A. Palmore
Executive Vice 
President; General 
Counsel; Chief 
Compliance and Risk 
Management Officer 
and Secretary

Kendall J. Powell
Chairman of the Board 
and Chief Executive 
Officer

Anton V. Vincent
Vice President; 
President, Frozen 
Foods

Sean N. Walker
Senior Vice President; 
President, Latin 
America

Kristen S. Wenker
Senior Vice President, 
Investor Relations

Keith A. Woodward
Senior Vice President, 
Financial Operations

Jerald A. Young
Vice President; 
Controller

*On leave of absence

PB

Healthy Growth

Annual Report 2013

Annual Report 2013

17

17

Financial Review

Contents

Financial Summary 
Management’s Discussion and Analysis of Financial 
Condition and Results of Operations	
Reports of Management and Independent Registered  
Public Accounting Firm	
Consolidated Financial Statements	
Notes to Consolidated Financial Statements

1	 Basis	of	Presentation	and	Reclassifications	
	 2	 Summary	of	Significant	Accounting	Policies	
	 3	 Acquisitions	
	 4	 Restructuring,	Impairment,	and	Other	Exit	Costs	
	 5	 Investments	in	Joint	Ventures	
	 6	 Goodwill	and	Other	Intangible	Assets	
	 7	 Financial	Instruments,	Risk	Management	Activities	and	Fair	Values	
	 8	 Debt	
	 9	 Redeemable	and	Noncontrolling	Interests	
	 10	 Stockholders’	Equity	
	 11	 Stock	Plans	
	 12	 Earnings	per	Share	
	 13	 Retirement	Benefits	and	Postemployment	Benefits	
	 14	 Income	Taxes	
	 15	 Leases,	Other	Commitments,	and	Contingencies	
	 16	 Business	Segment	and	Geographic	Information	
	 17	 Supplemental	Information	
	 18	 Quarterly	Data	
Glossary	
Non-GAAP Measures	
Total Return to Stockholders 

18

19

43
45

50
50
54
54
56
56
58
65
66
67
69
72
72
80
82
83
84
86
87
89
92

	
18

Healthy Growth

Annual Report 2013

19

Financial Summary

The following table sets forth selected financial data for each of the fiscal years in the five-year period ended  
May 26, 2013:

In Millions, Except Per Share Data, Percentages and Ratios  

2013  

2012  

Fiscal Year 

2011  

2010  

2009(a)

Operating data:
Net sales 
Gross margin (b) 
Selling, general, and administrative expenses 
Segment operating profit (c) 
Divestitures (gain) 

After-tax earnings from joint ventures 

$  17,774.1  

$  16,657.9  

$ 14,880.2  

$  14,635.6  

$  14,555.8 

 6,423.9  

 3,552.3  

 3,197.7  

— 

 98.8  

 6,044.7  

   5,953.5  

 5,800.2  

 5,174.9 

 3,380.7  

   3,192.0  

 3,162.7  

   2,893.2 

 3,011.6  

   2,945.6  

 2,840.5  

   2,624.2

— 

 88.2  

(17.4) 

 96.4  

— 

 101.7  

(84.9) 

 91.9 

Net earnings attributable to General Mills 

 1,855.2  

 1,567.3  

   1,798.3  

 1,530.5  

   1,304.4 

Depreciation and amortization 

Advertising and media expense 

Research and development expense 

Average shares outstanding: 

   Basic 

   Diluted 

Earnings per share: 

   Basic 

$ 

   Diluted 
$ 
   Diluted, excluding certain items affecting comparability (c)  $ 

Operating ratios:
Gross margin as a percentage of net sales 

Selling, general, and administrative expenses as a 

    percentage of net sales 
Segment operating profit as a percentage of net sales (c) 
Effective income tax rate 
Return on average total capital (b) (c) 

 588.0  

 895.0  

 237.9  

 648.6  

 665.6  

 541.5  

 913.7  

 245.4  

 648.1  

 666.7  

 472.6  

 843.7  

 235.0  

 642.7  

 664.8  

 457.1  

 908.5  

 218.3  

 659.6  

 683.3  

 453.6 

 732.1 

 208.2 

 663.7 

 687.1 

 2.86  

 2.79  

 2.69  

$ 

$ 

$ 

 2.42  

 2.35  

 2.56  

$ 

$ 

$ 

 2.80  

 2.70  

 2.48  

$ 

$ 

$ 

 2.32  

 2.24  

 2.30  

$ 

$ 

$ 

 1.96 

 1.90 

 1.99 

36.1% 

36.3% 

40.0% 

39.6% 

35.6%

20.0% 

18.0% 

29.2% 

11.9% 

20.3% 

18.1% 

32.1% 

12.7% 

21.5% 

19.8% 

29.7% 

13.8% 

21.6% 

19.4% 

35.0% 

13.8% 

19.9%

18.0%

37.1%

12.3%

Balance sheet data:
Land, buildings, and equipment 

Total assets 

Long-term debt, excluding current portion 
Total debt (b) 
Redeemable interest 

Noncontrolling interests 

Stockholders’ equity 

Cash flow data:
Net cash provided by operating activities 

Capital expenditures 

Net cash used by investing activities 

Net cash used by financing activities 

Fixed charge coverage ratio 
Operating cash flow to debt ratio (b) 

Share data:
Low stock price 

High stock price 

Closing stock price 

Cash dividends per common share 

$   3,878.1  

$   3,652.7  

$   3,345.9  

$   3,127.7  

$   3,034.9 

   22,658.0  

   21,096.8  

   18,674.5  

   17,678.9  

   17,874.8 

 5,926.1  

 7,969.1  

 967.5  

 456.3  

 6,161.9  

 7,429.6  

 847.8  

 461.0  

 5,542.5  

 6,885.1  

 —  

 5,268.5  

 6,425.9  

 —  

 246.7  

 245.1  

 5,754.8 

 7,075.5 

 — 

 244.2 

 6,672.2  

 6,421.7  

 6,365.5  

 5,402.9  

 5,172.3  

$   2,926.0  

$   2,407.2  

$   1,531.1  

$   2,185.1  

$   1,836.7 

 613.9  

 1,515.4  

 1,140.2  

 7.62  
36.7% 

 675.9  

 1,870.8  

 666.6  

 6.26  
32.4% 

 648.8  

 715.1  

 940.9  

 7.03  
22.2% 

 649.9  

 721.2  

 562.6 

 288.9 

 1,507.7  

 1,413.0 

 6.42  
34.0% 

 5.33 
26.0%

$ 

 37.55  

$ 

 34.95  

$ 

 33.57  

$ 

 25.59  

$ 

 23.61 

 50.93  

 48.98  

 1.32  

 41.05  

 39.08  

 1.22  

 39.95  

 39.29  

 1.12  

 36.96  

 35.62  

 0.96  

 35.08 

 25.59 

 0.86 

Number of full- and part-time employees 

41,000 

34,500 

  35,000 

33,000 

  30,000

(a) Fiscal 2009 was a 53-week year; all other fiscal years were 52 weeks. 
(b) See Glossary on page 87 of this report for definition. 
(c) See page 89 of this report for our discussion of this measure not defined by generally accepted accounting principles.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
18

Healthy Growth

Annual Report 2013

19

Management’s Discussion and Analysis of  
Financial Condition and Results of Operations

ExEcutivE OvErviEw

We are a global consumer foods company. We develop 
distinctive value-added food products and market them 
under  unique  brand  names.  We  work  continuously 
to  improve  our  established  products  and  to  create 
new  products  that  meet  consumers’  evolving  needs 
and  preferences.  In  addition,  we  build  the  equity  of 
our brands over time with strong consumer-directed 
marketing and innovative new products and effective 
merchandising. We believe our brand-building strategy 
is  the  key  to  winning  and  sustaining  leading  share 
positions in markets around the globe.

Our fundamental business goal is to generate supe-
rior returns for our stockholders over the long term. We 
believe that increases in net sales, segment operating 
profit, earnings per share (EPS), and return on average 
total capital are the key measures of financial perfor-
mance for our business. 

Our specific growth objectives are to consistently deliver:

•   low single-digit annual growth in net sales; 
•    mid single-digit annual growth in total segment oper-

ating profit; 

•    high single-digit annual growth in diluted EPS 

excluding certain items affecting comparability; and 

•   improvement in return on average total capital.

We believe that this financial performance, coupled 
with an attractive dividend yield, should result in long-
term value creation for stockholders. We return a sub-
stantial amount of cash to stockholders through share 
repurchases and dividends.

In  fiscal  2013  we  maintained  focus  on  our  core 
strategies of brand building investment, international 
expansion, customer partnerships, product innovation 
and holistic margin management (HMM) initiatives, and 
we continued to invest for future growth. For the fiscal 
year ended May 26, 2013, our net sales grew 7 percent 
and total segment operating profit grew 6 percent. Our 
return  on  average  total  capital  declined  by  80  basis 
points primarily due to the acquisitions of Yoplait S.A.S., 
Yoplait Marques S.A.S., and Yoki Alimentos S.A. (Yoki). 
Diluted EPS grew 19 percent and diluted EPS excluding 
certain items affecting comparability increased 5 percent 
(See the “Non-GAAP Measures” section on page 89 for a 
description of our discussion of total segment operating 
profit,  diluted  EPS  excluding  certain  items  affecting 
comparability  and  return  on  average  total  capital, 

which are not defined by generally accepted accounting 
principles  (GAAP)).  Net  cash  provided  by  operations 
totaled $2.9 billion in fiscal 2013, enabling us to partially 
fund the acquisition of Yoki and to increase our annual 
dividend payments per share by 8 percent from fiscal 
2012.  We  also  made  significant  capital  investments 
totaling $614 million in fiscal 2013 and repurchased $1.0 
billion of shares of common stock. 

We achieved the following related to our key operating 

objectives for fiscal 2013: 
•   We  increased  our  worldwide  sales  base  and 
strengthened  our  portfolio  by  making  key  strategic 
acquisitions  that  expanded  our  participation  in  fast-
growing  food  categories  and  emerging  markets,  and 
grew net sales by 7 percent. 
•   We sustained a high level of new product activity, and 
executed effective marketing and merchandising actions 
in support of our leading brands and global platforms 
around the world.
•   We  achieved  a  6  percent  increase  in  total  segment 
operating profit driven by our ongoing HMM program, 
the effect of our restructuring plan announced in May 
2012,  volume  growth  from  existing  businesses,  and 
contributions from new businesses.
•   Our  strong  cash  flows  allowed  us  to  fund  the 
acquisition  of  new  businesses  in  fiscal  2013  and  also 
repurchase sufficient shares of company stock to more 
than offset stock option exercises during the year.

Details of our financial results are provided in the “Fiscal 

2013 Consolidated Results of Operations” section below.

In fiscal 2014, we expect to generate growth consistent 

with our long-term model:
•   We  have  a  strong  line-up  of  consumer  marketing, 
merchandising, and innovation planned to support our 
leading  brands.  We  will  continue  to  build  our  global 
platforms in markets around the world, accelerating our 
efforts in rapidly growing emerging markets.
•   We are targeting low single-digit growth in net sales 
driven by volume growth, with incremental contributions 
from new businesses added in fiscal 2013.
•   We are targeting mid single-digit growth in total segment 
operating  profit  in  fiscal  2014  including  incremental 
contributions from new businesses. We expect our HMM 
discipline of cost savings and mix management to more 
than offset expected input cost inflation. 
•   We are targeting high single-digit growth in diluted 
EPS excluding certain items affecting comparability.

20

Healthy Growth

Annual Report 2013

21

•   We  expect  to  deliver  increased  cash  returns  to 
shareholders  in  fiscal  2014,  including  a  15  percent 
dividend  increase  and  share  repurchases  that  are 
expected to result in a 2 percent net reduction in shares 
outstanding. 

Our businesses generate strong levels of cash flows 
and we will use some of this cash to reinvest in our 
business. Our fiscal 2014 plans call for approximately 
$700 million of expenditures for capital projects. 

Certain terms used throughout this report are defined 

in a glossary on page 87 and 88 of this report.

FISCAL 2013 CONSOLIDATED RESULTS OF OPERATIONS

Our consolidated results for fiscal 2013 include operat-
ing activity from the acquisitions of Yoki in Brazil, Yoplait 
Ireland, Food Should Taste Good in the United States, 
Parampara Foods in India, Immaculate Baking Company 
in the United States, and the assumption of the Canadian 
Yoplait franchise license (Yoplait Canada). Also included in 
the first quarter of fiscal 2013 are two additional months 
of results from the acquisition of Yoplait S.A.S. Collectively, 
these items are referred to as “new businesses.”

Fiscal  2013  net  sales  grew  7  percent  to  $17,774 
million.  In  fiscal  2013,  net  earnings  attributable  to 
General Mills was $1,855 million, up 18 percent from 
$1,567 million in fiscal 2012, and we reported diluted 
EPS of $2.79 in fiscal 2013, up 19 percent from $2.35 
in  fiscal  2012.  Fiscal  2013  results  include  the  effects 
from various discrete tax items, restructuring charges 
related to our fiscal 2012 productivity and cost savings 
plan, integration costs resulting from the acquisition 
of Yoki, and gains from the mark-to-market valuation 
of certain commodity positions and grain inventories. 
Fiscal  2012  results  include  losses  from  the  mark-to-
market valuation of certain commodity positions and 
grain inventories, restructuring charges related to our 
2012 productivity and cost savings plan, and integration 
costs resulting from the acquisitions of Yoplait S.A.S. 
and Yoplait Marques S.A.S. Diluted EPS excluding these 
items affecting comparability totaled $2.69 in fiscal 2013, 
up 5 percent from $2.56 in fiscal 2012 (see the “Non-
GAAP Measures” section on page 89 for a description of 
our use of this measure and our discussion of the items 
affecting comparability).

The components of net sales growth are shown in the 

following table:

Components of Net Sales Growth

Contributions from volume growth (a) 
Net price realization and mix 

Foreign currency exchange 

Net sales growth 

Fiscal 2013
vs. 2012

9 pts

 (1) pt

 (1) pt

7 pts

(a) Measured in tons based on the stated weight of our product shipments.  

Net  sales  grew  7  percent  in  fiscal  2013,  including 
6  percentage  points  of  growth  contributed  by  new 
businesses, primarily Yoki, Yoplait S.A.S., and Yoplait 
Canada. Excluding the impact of new businesses, net 
sales grew 2 percent, partially offset by 1 percentage point 
of unfavorable foreign currency exchange. Contributions 
from volume growth increased net sales by 9 percentage 
points, including 8 percentage points of contribution 
from volume growth due to new businesses. Unfavorable 
net  price  realization  and  mix  decreased  net  sales   
growth by 1 percentage point and unfavorable foreign 
currency  exchange  decreased  net  sales  growth  by  1 
percentage point.   

Cost  of  sales  increased  $737  million  in  fiscal  2013 
to $11,350 million. Higher volume drove a $982 million 
increase in cost of sales. We also recorded a $17 million 
non-recurring  expense  related  to  the  assumption  of 
the  Canadian  Yoplait  franchise  license  in  fiscal  2013. 
These increases were partially offset by a $154 million 
decrease in cost of sales attributable to product mix. In 
fiscal 2013, we recorded a $4 million net decrease in cost 
of sales related to mark-to-market valuation of certain 
commodity positions and grain inventories as described 
in Note 7 to the Consolidated Financial Statements on 
page 58 of this report, compared to a net increase of 
$104 million in fiscal 2012.

Gross margin grew 6 percent in fiscal 2013 versus 
fiscal 2012. Gross margin as a percent of net sales of 36 
percent was relatively flat compared to fiscal 2012. 

Selling, general and administrative (SG&A) expenses 
were up $172 million in fiscal 2013 versus fiscal 2012. 
The increase in SG&A expenses was primarily driven 
by the addition of new businesses and an increase in 
pension expense. In addition, we recorded a $25 million 
foreign exchange loss resulting from the remeasurement 
of  assets  and  liabilities  of  our  Venezuelan  subsidiary 
following the devaluation of the bolivar in fiscal 2013. 
Excluding  these  items,  SG&A  expenses  decreased 
compared to last year, including a 2 percent decrease 
in  advertising  and  media  expense  compared  to  fiscal 
2012. SG&A expenses as a percent of net sales were flat 
compared to fiscal 2012. 

 
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21

Restructuring,  impairment,  and  other  exit  costs 

totaled $20 million in fiscal 2013 as follows:

Expense, in Millions 

Charges associated with restructuring  

actions previously announced 

Total 

$ 19.8 

$ 19.8 

In fiscal 2013, we recorded a $19 million restructuring 
charge related to a productivity and cost savings plan 
approved in the fourth quarter of fiscal 2012, consisting 
of $11 million of employee severance expense and other 
exit costs of $8 million. All of our operating segments 
were  affected  by  these  actions  including  $16  million 
related to our International segment, $2 million related 
to our U.S. Retail segment, and $1 million related to our 
Bakeries and Foodservice segment. These restructuring 
actions  are  expected  to  be  completed  by  the  end  of 
fiscal  2014.  In  addition,  we  recorded  $1  million  of 
charges  associated  with  other  previously  announced 
restructuring actions. In fiscal 2013, we paid $80 million 
in cash related to restructuring actions.

Interest, net for fiscal 2013 totaled $317 million, $35 
million lower than fiscal 2012. The average interest rate 
decreased 60 basis points, including the effect of the 
mix of debt, generating a $43 million decrease in net 
interest. Average interest bearing instruments increased 
$167 million, primarily from an increase in incremental 
borrowing to fund the acquisition of Yoki, generating an 
$8 million increase in net interest.  

Our consolidated effective tax rate for fiscal 2013 was 
29.2 percent compared to 32.1 percent in fiscal 2012. 
The 2.9 percentage point decrease was primarily related 
to the restructuring of our General Mills Cereals, LLC 
(GMC) subsidiary during the first quarter of fiscal 2013 
which resulted in a $63 million decrease to deferred 
income  tax  liabilities  related  to  the  tax  basis  of  the 
investment in GMC and certain distributed assets, with 
a corresponding discrete non-cash reduction to income 
taxes. During fiscal 2013, we also recorded a $34 million 
discrete decrease in income tax expense and an increase 
in  our  deferred  tax  assets  related  to  certain  actions 
taken to restore part of the tax benefits associated with 
Medicare Part D subsidies which had previously been 
reduced in fiscal 2010 with the enactment of the Patient 
Protection and Affordable Care Act, as amended by the 
Health Care and Education Reconciliation Act of 2010. 
Our fiscal 2013 tax expense also includes a $12 million 
charge associated with the liquidation of a corporate 
investment.

After-tax earnings from joint ventures for fiscal 2013 
increased  to  $99  million  compared  to  $88  million  in  
fiscal 2012 primarily due to higher tax rates in fiscal 2012 
as a result of discrete tax items and higher operating 
profit offset by unfavorable foreign currency exchange 
in fiscal 2013.

The change in net sales for each joint venture is set 

forth in the following table:

Joint Venture Change in Net Sales

CPW 

HDJ 

Joint Ventures  

Fiscal 2013
vs. 2012

(1)%

(2)

(1)%

In fiscal 2013, CPW net sales declined by 1 percentage 
point as 2 percentage points of net sales growth from 
favorable net price realization and mix were offset by 3 
percentage points of net sales decline from unfavorable 
foreign currency exchange. Contribution from volume 
growth was flat compared to fiscal 2012. In fiscal 2013, 
net sales for HDJ decreased 2 percentage points from 
fiscal 2012 as 6 percentage points of net sales growth 
from volume contribution was offset by 7 percentage 
points  of  net  sales  decline  from  unfavorable  foreign 
currency exchange and 1 percentage point of net sales 
decline attributable to unfavorable net price realization 
and mix. 

Average diluted shares outstanding decreased by 1 
million in fiscal 2013 from fiscal 2012, due primarily to 
the repurchase of 24 million shares, including 6 million 
purchased under an accelerated share repurchase (ASR) 
agreement.

FISCAL 2013 CONSOLIDATED BALANCE  
SHEET ANALYSIS

Cash and cash equivalents increased $270 million from 
fiscal 2012, as discussed in the “Liquidity” section on 
page 28.

Receivables increased $123 million from fiscal 2012 

primarily as a result of the acquisition of Yoki.

Inventories  increased  $67  million  from  fiscal  2012 

primarily as a result of the acquisition of Yoki.

Prepaid expenses and other current assets increased 
$80 million from fiscal 2012, mainly due to an increase in 
other receivables related to the liquidation of a corporate 
investment. 

Land,  buildings,  and  equipment  increased  $225 
million  from  fiscal  2012,  as  $614  million  of  capital 

 
22

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23

expenditures and $216 million of additions from acquired 
businesses were partially offset by depreciation expense 
of $552 million.

Goodwill and other intangible assets increased $750 
million from fiscal 2012. We recorded $407 million of 
goodwill  and  $311  million  of  other  intangible  assets 
related to acquisitions in fiscal 2013. 

Other assets decreased $22 million from fiscal 2012, 
primarily  related  to  the  liquidation  of  a  corporate 
investment. 

Accounts payable increased $274 million from fiscal 
2012, primarily due to the acquisition of Yoki and the 
extension of payment terms.

Long-term debt, including current portion, and notes 
payable increased $540 million from fiscal 2012 primarily 
due to $1.0 billion of debt issuances, partially offset by 
$587 million of debt and commercial paper repayments.

The current and noncurrent portions of net deferred 
income taxes liability increased $149 million from fiscal 
2012 primarily as a result of contributions to our pension 
plan in fiscal 2013.

Other current liabilities increased $401 million from 
fiscal 2012, primarily driven by increases in dividend 
accruals and trade and consumer accruals. 

Other  liabilities  decreased  $237  million  from 
fiscal 2012, primarily driven by a decrease in pension, 
postemployment, and postretirement liabilities.

Redeemable  interest  increased  $120  million  from 
fiscal 2012, primarily due to a $104 million increase in 
the redemption value of the redeemable interest. 

Retained  earnings  increased  $744  million  from 
fiscal 2012, reflecting fiscal 2013 net earnings of $1,855 
million less dividends paid of $868 million and dividends 
declared of $243 million. Treasury stock increased $510 
million from fiscal 2012, due to $1,015 million of share 
repurchases, including $270 million related to an ASR 
agreement, partially offset by $505 million related to 
stock-based  compensation  plans. Additional  paid  in 
capital decreased $142 million from fiscal 2012, including 
$30 million related to an ASR agreement. Accumulated 
other  comprehensive  loss  (AOCI)  decreased  by  $158 
million after-tax from fiscal 2012, primarily driven by 
pension and postemployment activity of $144 million. 

Noncontrolling  interests  decreased  $5  million  in   

fiscal 2013.

FISCAL 2012 CONSOLIDATED RESULTS OF 
OPERATIONS

Fiscal 2012 net sales grew 12 percent to $16,658 million. 
In  fiscal  2012,  net  earnings  attributable  to  General 

Mills was $1,567 million, down 13 percent from $1,798 
million in fiscal 2011, and we reported diluted EPS of 
$2.35 in fiscal 2012, down 13 percent from $2.70 in fiscal 
2011. Fiscal 2012 results include losses from the mark-
to-market  valuation  of  certain  commodity  positions 
and grain inventories versus fiscal 2011 which included 
gains.  Fiscal  2012  results  also  include  restructuring 
charges  reflecting  employee  severance  expense  and 
the write-off of certain long-lived assets related to our 
2012 productivity and cost savings plan and integration 
costs resulting from the acquisitions of Yoplait S.A.S. 
and Yoplait Marques S.A.S. Fiscal 2011 results include 
the  net  benefit  from  the  resolution  of  uncertain  tax 
matters.  Diluted  EPS  excluding  these  items  affecting 
comparability  was  $2.56  in  fiscal  2012,  up  3  percent 
from $2.48 in fiscal 2011 (see the “Non-GAAP Measures” 
section on page 89 for our use of this measure and our 
discussion of the items affecting comparability). 

The components of net sales growth are shown in the 

following table:

Components of Net Sales Growth

Contributions from volume growth (a) 

Net price realization and mix 

Foreign currency exchange 

Net sales growth 

Fiscal 2012
vs. 2011

9 pts

3 pts

Flat

12 pts

(a) Measured in tons based on the stated weight of our product shipments. 

Net  sales  grew  12  percent  in  fiscal  2012,  due  to  9 
percentage points of contribution from volume growth, 
including  12  percentage  points  of  volume  growth 
contributed by the acquisition of Yoplait S.A.S. Net price 
realization and mix contributed 3 percentage points of 
net sales growth. Foreign currency exchange was flat 
compared to fiscal 2011.

Cost of sales increased $1,686 million in fiscal 2012 
to $10,613 million. This increase was driven by an $877 
million increase attributable to higher volume and a $610 
million increase attributable to higher input costs and 
product mix. We recorded a $104 million net increase 
in  cost  of  sales  related  to  mark-to-market  valuation 
of certain commodity positions and grain inventories 
as  described  in  Note  7  to  the  Consolidated  Financial 
Statements on page 58 of this report, compared to a net 
decrease of $95 million in fiscal 2011.

Gross margin grew 2 percent in fiscal 2012 versus 
fiscal  2011.  Gross  margin  as  a  percent  of  net  sales 
decreased by 370 basis points from fiscal 2011 to fiscal 
2012.  This  decrease  was  primarily  driven  by  higher 

 
 
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23

input costs and losses from mark-to-market valuation 
of certain commodity positions and grain inventories in 
fiscal 2012 versus gains in fiscal 2011.

Selling, general and administrative (SG&A) expenses 
were up $189 million in fiscal 2012 versus fiscal 2011. 
SG&A expenses as a percent of net sales in fiscal 2012 
decreased by 1 percentage point compared to fiscal 2011. 
The increase in SG&A expenses was primarily driven 
by the acquisition of Yoplait S.A.S. and an 8 percent 
increase in advertising and media expense. 

There  were  no  divestitures  in  fiscal  2012.  In  fiscal 
2011, we recorded a net divestiture gain of $17 million 
consisting of a gain of $14 million related to the sale 
of a foodservice frozen baked goods product line in our 
International segment and a gain of $3 million related to 
the sale of a pie shell product line in our Bakeries and 
Foodservice segment. 

Restructuring,  impairment,  and  other  exit  costs 

Yoplait Marques S.A.S., generating a $46 million increase 
in net interest. The average interest rate decreased 55 
basis  points,  including  the  effect  of  the  mix  of  debt, 
generating a $40 million decrease in net interest.

Our consolidated effective tax rate for fiscal 2012 was 
32.1 percent compared to 29.7 percent in fiscal 2011. The 
2.4 percentage point increase was primarily due to a $100 
million reduction to tax expense recorded in fiscal 2011 
related to a settlement with the Internal Revenue Service 
(IRS) concerning corporate income tax adjustments for 
fiscal years 2002 to 2008. 

After-tax earnings from joint ventures for fiscal 2012 
decreased  to  $88  million  compared  to  $96  million  in 
fiscal 2011 primarily due to higher effective tax rates as a 
result of discrete tax items in fiscal 2012. 

The change in net sales for each joint venture is set 

forth in the following table:

totaled $102 million in fiscal 2012 as follows:

Joint Venture Change in Net Sales

Expense, in Millions

Productivity and cost savings plan 

Charges associated with restructuring actions 

previously announced 

Total 

CPW 

HDJ 

Joint Ventures  

$100.6 

 1.0 

$101.6 

Fiscal 2012
vs. 2011

4%

11

5%

In fiscal 2012, we approved a major productivity and 
cost  savings  plan  designed  to  improve  organizational 
effectiveness and focus on key growth strategies. The plan 
included organizational changes to strengthen business 
alignment,  and  actions  to  accelerate  administrative 
efficiencies  across  all  of  our  operating  segments  and 
support  functions.  In  connection  with  this  initiative, 
we eliminated approximately 850 positions globally and 
recorded a $101 million restructuring charge, consisting 
of $88 million of employee severance expense and a non-
cash charge of $13 million related to the write-off of 
certain long-lived assets in our U.S. Retail segment. All 
of our operating segments and support functions were 
affected by these actions including $70 million related 
to  our  U.S.  Retail  segment,  $12  million  related  to  our 
Bakeries and Foodservice segment, $10 million related to 
our International segment, and $9 million related to our 
administrative functions. These restructuring actions are 
expected to be completed by the end of fiscal 2014. In fiscal 
2012, we paid $4 million in cash related to restructuring 
actions taken in fiscal 2012 and previous years.

Interest, net for fiscal 2012 totaled $352 million, $6 
million higher than fiscal 2011. Average interest bearing 
instruments  increased  $792  million  in  fiscal  2012, 
primarily due to the acquisitions of Yoplait S.A.S. and 

In fiscal 2012, CPW net sales grew by 4 percent due to 
3 percentage points attributable to net price realization 
and mix, and a 2 percentage point increase from volume, 
partially offset by a 1 percentage point decrease from 
unfavorable foreign currency exchange. In fiscal 2012, 
net sales for HDJ increased 11 percent from fiscal 2011 
due to 7 percentage points of favorable foreign currency 
exchange,  3  percentage  points  due  to  an  increase  in 
volume, and 1 percentage point attributable to net price 
realization and mix.

Average diluted shares outstanding increased by 2 
million in fiscal 2012 from fiscal 2011, due primarily to the 
issuance of common stock from stock option exercises, 
partially offset by share repurchases. 

RESULTS OF SEGMENT OPERATIONS

Our  businesses  are  organized  into  three  operating 
segments: U.S. Retail; International; and Bakeries and 
Foodservice.

Beginning  with  the  first  quarter  of  fiscal  2013, 
we  realigned  certain  divisions  within  our  U.S.  Retail 
operating segment and certain geographic regions within 
our  International  operating  segment.  We  revised  the 
amounts previously reported in the net sales percentage 
change by division within our U.S. Retail segment and 

 
 
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Annual Report 2013

25

geographic regions within our International segment. 
These realignments had no effect on previously reported 
consolidated  net  sales,  operating  segments’  net  sales, 
operating profit, segment operating profit, net earnings 
attributable to General Mills, or earnings per share. 

In the U.S. Retail segment, Big G, Snacks, Yoplait, and 
Small Planet Foods were unchanged. Baking Products 
combines  our  baking  aisle  and  refrigerated  dough 
products.  Frozen  Foods  includes  our  frozen  products, 
as  well  as  Green  Giant  canned  vegetables.  Meals 

includes dinner mixes, side dishes, Mexican products, 
and  Progresso  soups.  In  the  International  segment, 
Canada was unchanged. The Australia and New Zealand 
businesses were realigned with our Europe region. The 
Turkey,  North  Africa,  South  Africa,  and  Middle  East 
businesses were realigned with our Asia/Pacific region.

The following tables provide the dollar amount and 
percentage of net sales and operating profit from each 
segment for fiscal years 2013, 2012, and 2011:

Net Sales 

In Millions 

U.S. Retail 

International 

Bakeries and Foodservice 

Total 

Segment Operating Profit

U.S. Retail 

International 

Bakeries and Foodservice 

Total 

2013  

Fiscal Year

2012  

2011

Dollars  

Percent 
of Total  

Dollars  

Percent  
of Total  

Dollars  

Percent
of Total

$10,614.9  

60% 

$10,480.2  

63% 

$10,163.9  

5,200.2  

1,959.0  

29  

11  

4,194.3  

1,983.4  

25  

12  

2,875.5  

1,840.8  

69%

19 

12 

$17,774.1  

100% 

$16,657.9  

100% 

$14,880.2  

100%

$2,392.9  

75% 

$2,295.3  

76% 

$2,347.9  

490.2  

314.6  

15  

10  

429.6  

286.7  

14  

10  

291.4  

306.3  

80%

10

10

$3,197.7  

100% 

$3,011.6  

100% 

$2,945.6  

100%

Segment operating profit excludes unallocated corporate 
items, gain on divestitures, and restructuring, impairment, 
and  other  exit  costs  because  these  items  affecting 
operating profit are centrally managed at the corporate 
level  and  are  excluded  from  the  measure  of  segment 
profitability reviewed by our executive management.

U.S. Retail Segment Our U.S. Retail segment reflects 
business with a wide variety of grocery stores, mass 
merchandisers,  membership  stores,  natural  food 
chains, and drug, dollar and discount chains operating 
throughout the United States. Our product categories 
in this business segment include ready-to-eat cereals, 
refrigerated yogurt, ready-to-serve soup, dry dinners, 

shelf stable and frozen vegetables, refrigerated and 
frozen  dough  products,  dessert  and  baking  mixes, 
frozen pizza and pizza snacks, grain, fruit and savory 
snacks,  and  a  wide  variety  of  organic  products 
including granola bars, cereal, and soup.

In fiscal 2013, net sales for our U.S. Retail segment 
were $10.6 billion, up 1 percent from fiscal 2012 due 
to  contributions  from  volume  growth.  Net  price 
realization and mix was flat compared to fiscal 2012. 

In  fiscal  2012,  net  sales  for  this  segment  totaled 
$10.5 billion, up 3 percent from fiscal 2011. Net price 
realization and mix contributed 9 percentage points 
of  growth,  partially  offset  by  a  6  percentage  point 
decrease due to lower pound volume. 

 
 
 
  
  
24

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25

Components of U.S. Retail Net Sales Growth

Fiscal 2013 
vs. 2012 

Fiscal 2012
vs. 2011

Contributions from volume growth (a) 
Net price realization and mix 

Net sales growth 

1 pt 

Flat 

1 pt 

 (6) pts

9 pts

3 pts

(a) Measured in tons based on the stated weight of our product shipments. 

Net sales for our U.S. retail divisions are shown in the 

tables below:

U.S. Retail Net Sales by Division

In Millions  

Big G 

Fiscal Year

2013  

2012  

2011 

$  2,340.8   $  2,387.9   $  2,293.6 

Baking Products 

 1,845.7  

 1,792.8  

 1,736.0 

Snacks 

Frozen Foods 

Meals 

Yoplait 

 1,717.2  

 1,578.6  

 1,378.3 

 1,549.6  

 1,601.0  

 1,596.8 

 1,481.0  

 1,452.8 

 1,431.5 

 1,352.6  

 1,418.5  

 1,499.0 

Small Planet Foods and other 

 328.0  

 248.6  

 228.7 

Total 

$10,614.9   $10,480.2   $10,163.9 

U.S. Retail Net Sales Percentage  
Change by Division

Big G 

Baking Products 

Snacks 

Frozen Foods 

Meals 

Yoplait 

Small Planet Foods 

Total 

Fiscal 2013 
vs. 2012 

Fiscal 2012
vs. 2011

(2)%

3  

9  

(3)

2  

(5)

35  

1%

4%

3 

15 

Flat

2 

(5)

19 

3%

The 1 percentage point increase in the fiscal 2013 U.S. 
Retail segment net sales was driven by the Snacks, Small 
Planet  Foods,  Baking  Products,  and  Meals  divisions, 
partially offset by declines in the Yoplait, Frozen Foods, 
and Big G divisions. 

The  3  percentage  point  increase  in  the  fiscal  2012 
U.S. Retail segment net sales was driven by the Snacks, 
Big G, Baking Products, Small Planet Foods, and Meals 
divisions,  partially  offset  by  declines  in  the  Yoplait 

division. Frozen Foods net sales were flat compared to 
fiscal 2011.  

Segment operating profit of $2.4 billion in fiscal 2013 
improved $98 million, or 4 percent, from fiscal 2012. The 
increase was primarily driven by a 5 percent reduction 
in advertising and media expense, favorable net price 
realization and mix, and higher volume, partially offset 
by an increase in input costs. 

Segment operating profit of $2.3 billion in fiscal 2012 
declined $53 million, or 2 percent, from fiscal 2011. The 
decrease  was  primarily  driven  by  higher  input  costs, 
lower volume, and a 5 percent increase in advertising 
and media expense.

International  Segment  Our  International  segment 
consists of retail and foodservice businesses outside of 
the  United  States.  In  Canada,  our  product  categories 
include  ready-to-eat  cereals,  shelf  stable  and  frozen 
vegetables, dry dinners, refrigerated and frozen dough 
products, dessert and baking mixes, frozen pizza snacks, 
refrigerated  yogurt,  and  grain  and  fruit  snacks.  In 
markets outside North America, our product categories 
include super-premium ice cream and frozen desserts, 
refrigerated  yogurt,  snacks,  shelf  stable  and  frozen 
vegetables, refrigerated and frozen dough products, and 
dry  dinners.  Our  International  segment  also  includes 
products manufactured in the United States for export, 
mainly to Caribbean and Latin American markets, as well 
as products we manufacture for sale to our international 
joint  ventures.  Revenues  from  export  activities  and 
franchise  fees  are  reported  in  the  region  or  country 
where the end customer is located. 

As part of a long-term plan to conform the fiscal year 
ends of all our operations, we have changed the reporting 
period  of  certain  countries  within  our  International 
segment from an April fiscal year end to a May fiscal 
year end to match our fiscal calendar. Accordingly, in the 
year of change, our results include 13 months of results 
from the affected operations compared to 12 months 
in  previous  fiscal  years.  In  fiscal  2013,  we  changed 
the reporting period for our operations in Europe and 
Australia. The impact of these changes was not material 
to  the  fiscal  2013  International  segment  results  of 
operations. 

Net sales for our International segment totaled $5,200 
million in fiscal 2013, up 24 percent from $4,194 million 
in fiscal 2012. The growth in fiscal 2013 was driven by 
21  percentage  points  from  new  businesses,  primarily 
Yoki, Yoplait S.A.S., and Yoplait Canada. Excluding the 

26

Healthy Growth

Annual Report 2013

27

impact of new businesses, net sales were up 3 percent. 
Volume contributed 34 percentage points of net sales 
growth, including 32 percentage points resulting from 
new businesses, partially offset by 6 percentage points of 
unfavorable net price realization and mix and 4 percentage 
points of unfavorable foreign currency exchange.   

Net sales totaled $4,194 million in fiscal 2012, up 46 
percent from $2,876 million in fiscal 2011. The growth in 
fiscal 2012 was driven by 36 percentage points contributed 
by the acquisition of Yoplait S.A.S. Volume contributed 
65 percentage points of net sales growth, including 63 
percentage  points  resulting  from  the  acquisition  of 
Yoplait S.A.S., and favorable foreign currency exchange 
contributed 1 percentage point of net sales growth. These 
gains were partially offset by a decrease of 20 percentage 
points due to unfavorable net price realization and mix 
resulting from the acquisition of Yoplait S.A.S. 

Components of International Net Sales Growth

Contributions from volume growth (a) 
Net price realization and mix 

Foreign currency exchange 

Net sales growth 

Fiscal 2013 
vs. 2012 

Fiscal 2012
vs. 2011

34  pts 

(6) pts 

(4) pts 

24  pts 

65  pts

(20) pts

1  pt

46  pts

(a) Measured in tons based on the stated weight of our product shipments. 

Net sales for our International segment by geographic 

region are shown in the following tables:

International Net Sales by Geographic Region

In Millions 

Europe (a) 
Canada 

Asia/Pacific 

Latin America 

Total 

Fiscal Year

2013  

2012  

2011 

$2,214.6  

$1,988.5  

$1,079.2 

 1,210.5  

 899.1  

876.0  

 990.9  

 810.1  

 404.8  

 769.9 

 663.7 

 362.7 

$5,200.2  

$4,194.3  

$2,875.5 

(a)  Fiscal 2013 net sales for the Europe region include an additional month 

of results.

International Change in Net Sales by Geographic Region 

Percentage Change in 
Net Sales as Reported 

Percentage Change in 
Net Sales on Constant   
Currency Basis (a)

Fiscal 2013
vs. 2012 

Fiscal 2012
vs. 2011 

Fiscal 2013  Fiscal 2012
vs. 2011

vs. 2012 

Europe (b) 
Canada 

Asia/Pacific 

Latin America 
Total (b) 

11% 

22  

11  

116  

24% 

84% 

29  

22  

12  

46% 

15% 

22  

11  

139  

28% 

83%

28 

20 

14 

45%

(a)  See the “Non-GAAP Measures” section on page 89 for our use of this 

measure.

(b)  Fiscal 2013 percentage change in net sales as reported for the Europe 
region includes 4 percentage points of growth due to an additional month 
of results. The impact to fiscal 2013 net sales growth for the International 
segment was not material.

The 24 percentage point increase in the International 
segment  fiscal  2013  net  sales  was  driven  by  growth 
across  all  regions.  On  a  constant  currency  basis, 
International segment net sales grew 28 percent, with 
139  percent  growth  in  the  Latin  America  region,  15 
percent growth in the Europe region, 22 percent growth 
in the Canada region, and 11 percent growth in the Asia/
Pacific region.   

The 46 percentage point increase in the International 
segment  fiscal  2012  net  sales  was  driven  by  growth 
across  all  regions.  On  a  constant  currency  basis, 
International segment net sales grew 45 percent, with 
83  percent  growth  in  the  Europe  region,  28  percent 
growth in the Canada region, 20 percent growth in the 
Asia/Pacific region, and 14 percent growth in the Latin 
America region.        

Segment  operating  profit  for  fiscal  2013  grew  14 
percent to $490 million from $430 million in fiscal 2012, 
primarily driven by volume growth, the Yoki acquisition, 
and a full year of activity from Yoplait S.A.S., partially 
offset by unfavorable foreign currency exchange.

During  fiscal  2010,  Venezuela  became  a  highly 
inflationary economy. In February 2013, the Venezuelan 
government devalued the bolivar by resetting the official 
exchange rate. The effect of the devaluation in fiscal 
2013 was a $25 million foreign exchange loss in segment 
operating profit resulting from the remeasurement of 
assets and liabilities of our Venezuelan subsidiary. We 
continue to use the official exchange rate to remeasure 
the financial statements of our Venezuelan operations, 
as we expect to remit dividends through transactions at 
the official rate. We do not expect that the effects of the 

 
 
 
 
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27

devaluation will have a material impact on our results in 
the future. 

Segment  operating  profit  for  fiscal  2012  grew  47 
percent to $430 million, from $291 million in fiscal 2011, 
primarily  driven  by  the  acquisition  of  Yoplait  S.A.S., 
higher volume, and favorable foreign currency effects. 

Bakeries  and  Foodservice  Segment  In  our  Bakeries 
and Foodservice segment our product categories include 
ready-to-eat cereals, snacks, refrigerated yogurt, unbaked 
and fully baked frozen dough products, baking mixes, and 
flour. Many products we sell are branded to the consumer 
and nearly all are branded to our customers. We sell to 
distributors and operators in many customer channels 
including foodservice, convenience stores, vending, and 
supermarket bakeries. Substantially all of this segment’s 
operations are located in the United States.

For  fiscal  2013,  net  sales  for  our  Bakeries  and 
Foodservice  segment  decreased  1  percent  to  $1,959 
million due to lower pound volume. Net price realization 
and  mix  was  flat  compared  to  fiscal  2012  as  gains 
from favorable product mix were offset by declines in 
commodity index priced items. 

For  fiscal  2012,  net  sales  for  our  Bakeries  and 
Foodservice segment increased 8 percent to $1,983 million. 
The increase in fiscal 2012 was driven by an increase in 
net price realization and mix of 7 percentage points and 1 
percentage point contributed by volume growth.  

Components of Bakeries and Foodservice Net Sales Growth

Contributions from volume growth (a) 
Net price realization and mix 

Foreign currency exchange 

Net sales growth 

Fiscal 2013 
vs. 2012 

Fiscal 2012
vs. 2011

(1) pt 

Flat 

NM 

(1) pt 

1 pt

7 pts

NM

8 pts

(a) Measured in tons based on the stated weight of our product shipments. 

Net sales for our Bakeries and Foodservice segment 

are shown in the following table:

Bakeries and Foodservice Net Sales

In Millions  

Total 

Fiscal Year

2013  

2012  

2011

$1,959.0  

$ 1,983.4  

$1,840.8 

In  fiscal  2013,  segment  operating  profit  was  $315 
million, up 10 percent from $287 million in fiscal 2012. 
The increase was primarily driven by favorable product 
mix, lower manufacturing and input costs, and reduced 
administrative costs. 

In  fiscal  2012,  segment  operating  profit  was  $287 
million,  down  6  percent  from  $306  million  in  fiscal 
2011. The decrease was primarily driven by lower grain 
merchandising earnings. 

Unallocated  Corporate  Items  Unallocated  corporate 
items  include  corporate  overhead  expenses,  variances 
to planned domestic employee benefits and incentives, 
contributions to the General Mills Foundation, and other 
items that are not part of our measurement of segment 
operating performance. This includes gains and losses 
from  mark-to-market  valuation  of  certain  commodity 
positions until passed back to our operating segments 
in  accordance  with  our  policy  as  discussed  in  Note  2  
of the Consolidated Financial Statements on page 50 of 
this report.

For fiscal 2013, unallocated corporate expense totaled 
$326  million  compared  to  $348  million  last  year.  In 
fiscal  2013  we  recorded  a  $4  million  net  decrease  in 
expense related to mark-to-market valuation of certain 
commodity positions and grain inventories, compared to 
a $104 million net increase in expense last year. Pension 
expense increased $40 million in fiscal 2013 compared to 
fiscal 2012. In fiscal 2013, we also recorded $12 million of 
integration costs related to the acquisition of Yoki.

Unallocated corporate expense totaled $348 million in 
fiscal 2012 compared to $184 million in fiscal 2011. In 
fiscal 2012, we recorded a $104 million net increase in 
expense related to mark-to-market valuation of certain 
commodity positions and grain inventories, compared to 
a $95 million net decrease in expense in fiscal 2011. In 
fiscal 2012, we also recorded $11 million of integration 
costs related to the acquisitions of Yoplait S.A.S. and 
Yoplait Marques S.A.S. These increases in expense were 
partially offset by a decrease in compensation and benefit 
expense compared to fiscal 2011. 

28

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29

IMPACT OF INFLATION

Cash Flows from Operations

We  have  experienced  significant  input  cost  volatility 
since  fiscal  2006.  Our  gross  margin  performance  in 
fiscal 2013 reflects the impact of 3 percent input cost 
inflation, primarily on commodities inputs. We expect 
the rate of inflation of commodities and energy costs 
to be consistent in fiscal 2014. We attempt to minimize 
the effects of inflation through planning and operating 
practices. Our risk management practices are discussed 
on pages 41 and 42 of this report.

The  Patient  Protection  and  Affordable  Care  Act, 
as  amended  by  the  Health  Care  and  Education 
Reconciliation  Act  of  2010  (collectively,  the  Act)  was 
signed into law in March 2010. The Act codifies health 
care reforms with staggered effective dates from 2010 to 
2018. Many provisions in the Act require the issuance of 
additional guidance from various government agencies. 
Because the Act does not take effect fully until future 
years, the Act did not have a material impact on our 
fiscal 2013, 2012, or 2011 results of operations. Given 
the  complexity  of  the  Act,  the  extended  time  period 
over which the reforms will be implemented, and the 
unknown impact of future regulatory guidance, the full 
impact of the Act on future periods will not be known 
until those regulations are adopted.

In Millions 

2013  

2012  

2011 

Fiscal Year

Net earnings, including  

  earnings attributable to  

  noncontrolling interests 

$1,892.5   $1,589.1   $1,803.5 

Depreciation and amortization 

 588.0  

 541.5  

 472.6 

After-tax earnings from  

joint ventures 

 (98.8) 

 (88.2) 

 (96.4)

Distributions of earnings  

  from joint ventures 

 115.7  

 68.0  

Stock-based compensation 

100.4  

 108.3  

Deferred income taxes 

 81.8  

 149.4 

 72.7 

 105.3 

 205.3 

Tax benefit on exercised options 

 (103.0) 

 (63.1) 

 (106.2)

Pension and other postretirement  

  benefit plan contributions 

 (223.2) 

 (222.2) 

 (220.8)

Pension and other postretirement  

  benefit plan expense 

 131.2  

 77.8  

Divestitures (gain) 

 —  

 —  

 73.6 

(17.4)

Restructuring, impairment,  

  and other exit costs 

Changes in current  

(60.2) 

 97.8  

 (1.3)

  assets and liabilities 

 471.1  

 243.8  

 (720.9)

Other, net 

Net cash provided by  

 30.5  

(95.0) 

 (38.9)

  operating activities 

$2,926.0   $2,407.2   $1,531.1 

LIQUIDITY

The primary source of our liquidity is cash flow from 
operations.  Over  the  most  recent  three-year  period, 
our operations have generated $6.9 billion in cash. A 
substantial portion of this operating cash flow has been 
returned to stockholders through share repurchases and 
dividends. We also use this source of liquidity to fund our 
capital expenditures and acquisitions. We typically use a 
combination of cash, notes payable, and long-term debt 
to finance acquisitions and major capital expansions.

As of May 26, 2013, we had $714 million of cash and 
cash equivalents held in foreign jurisdictions which will 
be  used  to  fund  foreign  operations  and  acquisitions. 
There is currently no need to repatriate these funds in 
order to meet domestic funding obligations or scheduled 
cash distributions. If we choose to repatriate cash held 
in foreign jurisdictions, we expect to do so only in a tax-
neutral manner. 

In fiscal 2013, our operations generated $2.9 billion 
of  cash  compared  to  $2.4  billion  in  fiscal  2012.  The 
$519 million increase is primarily due to a $303 million 
increase in net earnings and $227 million from changes 
in current assets and liabilities. Other current liabilities 
accounted for $336 million of the increase in current 
assets and liabilities due to trade and tax accruals, and 
accounts  payable  accounted  for  $252  million  of  the 
increase partly as the result of the extension of payment 
terms. These  were  partially  offset  by  a  $214  million 
change in prepaid expenses and other current assets 
primarily due to changes in derivative receivables and 
changes in other receivables related to the liquidation 
of a corporate investment, and a $126 million change 
in inventory largely driven by a lower level of inventory 
reduction activity compared to fiscal 2012. In both fiscal 
2013 and fiscal 2012, we made a $200 million voluntary 
contribution to our principal domestic pension plans.  
In  addition,  we  paid  $80  million  in  cash  related  to 
restructuring actions in fiscal 2013. 

 
 
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29

We strive to grow core working capital at or below our 
growth in net sales. For fiscal 2013, core working capital 
decreased  5  percent,  compared  to  net  sales  growth 
of 7 percent, primarily due to an increase in accounts 
payable. In fiscal 2012, core working capital decreased 7 
percent, compared to net sales growth of 12 percent, and 
in fiscal 2011, core working capital increased 16 percent, 
compared to net sales growth of 2 percent. 

In fiscal 2012, our operations generated $2.4 billion 
of cash compared to $1.5 billion in fiscal 2011. The $876 
million increase primarily reflects changes in current 
assets and liabilities, including a $384 million increase 
driven  by  inventory  reduction  efforts  in  fiscal  2012. 
Prepaid expenses and other current assets accounted for 
a $245 million increase, primarily reflecting changes in 
foreign currency hedges and the fair value of open grain 
contracts. Other current liabilities accounted for a $386 
million increase, primarily reflecting changes in accrued 
income  taxes  as  a  result  of  audit  settlements  and 
court decisions in fiscal 2011 and changes in consumer 
marketing and related accruals. The favorable change in 
working capital was offset by a $214 million decrease in 
net earnings. Additionally, fiscal 2012 included non-cash 
restructuring charges of $101 million reflecting employee 
severance expense and the write-off of certain long-
lived assets. In both fiscal 2012 and fiscal 2011, we made 
a $200 million voluntary contribution to our principal 
domestic pension plans. 

Cash Flows from Investing Activities

comprised of $820 million of cash, net of $31 million of 
cash acquired, and $120 million of non-cash consideration 
for  debt  assumed.  We  invested  $614  million  in  land, 
buildings, and equipment in fiscal 2013, $62 million less 
than the same period last year. In addition, we received $16 
million in payments from Sodiaal International (Sodiaal) in 
fiscal 2013 against the $132 million exchangeable note we 
purchased in fiscal 2012. 

In fiscal 2012, cash used by investing activities increased 
by $1.2 billion from fiscal 2011. The increased use of cash 
primarily reflected the acquisitions of Yoplait S.A.S. and 
Yoplait Marques S.A.S. in fiscal 2012 for an aggregate 
purchase price of $1.2 billion, comprised of $900 million 
of cash, net of $30 million of cash acquired, and $261 
million of non-cash consideration for debt assumed. In 
addition, we purchased a zero coupon exchangeable note 
due in 2016 from Sodiaal with a notional amount of $132 
million. We invested $676 million in land, buildings, and 
equipment in fiscal 2012.

We expect capital expenditures to be approximately 
$700  million  in  fiscal  2014.  These  expenditures  will 
support  initiatives  that  are  expected  to:  increase 
manufacturing  capacity  for  Greek  yogurt;  fuel 
International growth and expansion; and continue HMM 
initiatives throughout our supply chain.

Cash Flows from Financing Activities

In Millions 

2013  

2012  

2011 

Fiscal Year

Fiscal Year

Issuance of long-term debt 

 1,001.1  

 1,390.5  

 1,200.0 

Change in notes payable 

$ 

 (44.5)  $   227.9   $   (742.6)

In Millions 

2013  

2012  

2011 

Payment of long-term debt 

 (542.3)   (1,450.1) 

 (7.4)

Purchases of land, buildings,  

Proceeds from common stock  

and equipment 

$   (613.9)  $   (675.9)  $  (648.8)

Acquisitions 

 (898.0)   (1,050.1) 

(123.3)

issued on exercised options 

300.8  

 233.5  

Tax benefit on exercised options 

 103.0  

63.1  

 410.4 

 106.2 

Investments in affiliates, net 

 (40.4) 

 (22.2) 

(1.8)

Purchases of common  

Proceeds from disposal of land,  

  buildings, and equipment 

 24.2  

 2.2  

 4.1 

  stock for treasury 

 (1,044.9) 

 (313.0) 

 (1,163.5)

Dividends paid 

 (867.6) 

 (800.1) 

 (729.4)

Proceeds from divestiture  

  of product lines 

Exchangeable note 

Other, net 

Net cash used by  

Distributions to noncontrolling  

 — 

 — 

 16.2  

 (131.6) 

 34.4 

 —

  and redeemable interest holders 

 (39.2) 

(5.2) 

 (4.3)

Other, net 

 (6.6) 

 (13.2) 

 (10.3)

 (3.5) 

 6.8  

 20.3 

Net cash used by  

  financing activities 

$  (1,140.2)  $  (666.6)  $   (940.9)

investing activities 

$ (1,515.4) $ (1,870.8)  $ (715.1)

In  fiscal  2013,  cash  used  by  investing  activities 
decreased by $355 million from fiscal 2012. In the second 
quarter of fiscal 2013, we acquired Yoki, a privately held 
food company headquartered in Sao Bernardo do Campo, 
Brazil, for an aggregate purchase price of $940 million, 

Net  cash  used  by  financing  activities  increased  by 
$474 million in fiscal 2013. In January 2013, we issued 
$750 million aggregate principal amount of fixed rate 
notes.  The  issuance  consisted  of  $250  million  0.875 
percent notes due January 29, 2016 and $500 million 
4.15 percent notes due February 15, 2043. Interest on the 

 
 
 
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31

fixed-rate notes is payable semi-annually in arrears. The 
fixed rate notes due January 29, 2016 may be redeemed 
in whole, or in part, at our option at any time for a 
specified make whole amount. The fixed rate notes due 
February 15, 2043 may be redeemed in whole, or in part, 
at our option at any time prior to August 15, 2042 for 
a  specified  make  whole  amount  and  any  time  on  or 
after that date at par. These notes are senior unsecured 
obligations that include a change of control repurchase 
provision. The net proceeds were used to reduce our 
commercial paper borrowings. 

In January 2013, we issued $250 million floating rate 
notes due January 29, 2016. The floating-rate notes bear 
interest equal to three-month LIBOR plus 30 basis points, 
subject to quarterly reset. Interest on the floating-rate 
notes is payable quarterly in arrears. The floating rate 
notes are not redeemable prior to maturity. These notes 
are senior unsecured obligations that include a change 
of control repurchase provision. The net proceeds were 
used to reduce our commercial paper borrowings.

In September 2012, we repaid $521  million  of 5.65 
percent notes. In February 2012, we repaid $1.0 billion 
of 6.0 percent notes. In November 2011, we issued $1.0 
billion aggregate principal amount of 3.15 percent notes 
due December 15, 2021. The net proceeds were used to 
repay a portion of our notes due February 2012, reduce 
our  commercial  paper  borrowings,  and  for  general 
corporate purposes. Interest on these notes is payable 
semi-annually in arrears. These notes may be redeemed 
at our option at any time prior to September 15, 2021 
for a specified make whole amount and any time on or 
after that date at par. These notes are senior unsecured, 
unsubordinated  obligations  that  include  a  change  of 
control repurchase provision.

As part of our acquisition of Yoplait S.A.S. in fiscal 
2012, we consolidated $458 million of primarily euro-
denominated Euribor-based floating-rate bank debt. In 
December 2011, we refinanced this debt with $390 million 
of euro-denominated Euribor-based floating-rate bank 
debt due at various dates through December 15, 2014.

In  May  2011,  we  issued  $300  million  aggregate 
principal amount of 1.55 percent fixed-rate notes and 
$400 million aggregate principal amount of floating-rate 
notes, both due May 16, 2014. The proceeds of these 
notes were used to repay a portion of our outstanding 
commercial paper.  The floating-rate notes bear interest 
equal to three-month LIBOR plus 35 basis points, subject 
to quarterly reset.  Interest on the floating-rate notes is 
payable quarterly in arrears. Interest on the fixed-rate 
notes is payable semi-annually in arrears.  The fixed-rate 

notes may be redeemed at our option at any time for a 
specified make whole amount. These notes are senior 
unsecured, unsubordinated obligations that include a 
change of control repurchase provision.

In  June  2010,  we  issued  $500  million  aggregate 
principal amount of 5.4 percent notes due 2040. The 
proceeds of these notes were used to repay a portion 
of  our  outstanding  commercial  paper.  Interest  on 
these notes is payable semi-annually in arrears. These 
notes may be redeemed at our option at any time for 
a specified make whole amount. These notes are senior 
unsecured, unsubordinated obligations that include a 
change of control repurchase provision.

During fiscal 2013, we had $301 million in proceeds from 
common stock issued on exercised options compared to 
$234 million in fiscal 2012, an increase of $67 million. 
During fiscal 2011, we had $410 million in proceeds from 
common stock issued on exercised options.

In June 2010, our Board of Directors authorized the 
repurchase of up to 100 million shares of our common 
stock. Purchases under the authorization can be made in 
the open market or in privately negotiated transactions, 
including the use of call options and other derivative 
instruments, Rule 10b5-1 trading plans, and accelerated 
repurchase programs. The authorization has no specified 
termination  date.  During  fiscal  2013,  we  paid  $1,015 
million to repurchase 24 million shares of our common 
stock, including 6 million shares with a fair value of 
$270 million purchased as part of an ASR agreement. 
Under the terms of the ASR agreement, we also paid 
an  additional  $30  million  to  the  unrelated  financial 
institution for shares which will be settled in the first 
quarter of fiscal 2014. During fiscal 2012, we repurchased 
8 million shares of our common stock for an aggregate 
purchase price of $313 million. During fiscal 2011, we 
repurchased 32 million shares of our common stock for 
an aggregate purchase price of $1,164 million.  

Dividends paid in fiscal 2013 totaled $868 million, or 
$1.32 per share, an 8 percent per share increase from 
fiscal 2012. Dividends paid in fiscal 2012 totaled $800 
million, or $1.22 per share, a 9 percent per share increase 
from fiscal 2011 dividends of $1.12 per share. On March 
12, 2013, our Board of Directors approved a dividend 
increase, effective with the August 1, 2013 payment, to 
an annual rate of $1.52 per share, a 15 percent increase 
from the rate paid in fiscal 2013.

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Selected Cash Flows from Joint Ventures

Selected cash flows from our joint ventures are set 

forth in the following table:

Inflow (Outflow), in Millions 

2013  

2012  

2011 

Advances to joint ventures, net 

$ (36.7) 

$ (22.2) 

Dividends received 

 115.7  

 68.0  

$ (1.8)

 72.7 

Fiscal Year

CAPITAL RESOURCES

Total capital consisted of the following:

In Millions 

May 26, 2013  May 27, 2012

Notes payable 
Current portion of long-term debt 

$   599.7   $   526.5 
 741.2 

 1,443.3  

Long-term debt 

Total debt 

Redeemable interest 

Noncontrolling interests 

Stockholders’ equity 

Total capital 

 5,926.1  

 6,161.9 

 7,969.1  

 7,429.6 

 967.5  

 456.3  

 847.8 

 461.0 

 6,672.2  

 6,421.7 

$16,065.1   $15,160.1 

The  following  table  details  the  fee-paid  committed   
and uncommitted  credit lines  we  had  available  as  of 
May 26, 2013:

In Billions 

Credit facility expiring:

 April 2015 

 April 2017 

Total committed credit facilities 

Uncommitted credit facilities 

Total committed and uncommitted credit facilities 

Amount

$1.0 

1.7

 2.7

 0.3 

$3.0 

To  ensure  availability  of  funds,  we  maintain  bank 
credit lines sufficient to cover our outstanding short-
term  borrowings.  Commercial  paper  is  a  continuing 
source  of  short-term  financing. We  have  commercial 
paper  programs  available  to  us  in  the  United  States 
and  Europe.  Our  commercial  paper  borrowings  are 
supported by $2.7 billion of fee-paid committed credit 
lines, consisting of a $1.0 billion facility expiring in April 
2015 and a $1.7 billion facility expiring in April 2017. 
We also have $333 million in uncommitted credit lines 
that  support  our  foreign  operations.  As  of  May  26, 
2013, there were no amounts outstanding on the fee-
paid committed credit lines and $84 million was drawn 
on the uncommitted lines. The credit facilities contain 

several covenants, including a requirement to maintain a 
fixed charge coverage ratio of at least 2.5 times.

Certain of our long-term debt agreements, our credit 
facilities,  and  our  noncontrolling  interests  contain 
restrictive covenants. As of May 26, 2013, we were in 
compliance with all of these covenants.

We have $1,443 million of long-term debt maturing 
in the next 12 months that is classified as current. We 
believe that cash flows from operations, together with 
available short- and long-term debt financing, will be 
adequate to meet our liquidity and capital needs for at 
least the next 12 months.

As  of  May  26,  2013,  our  total  debt,  including  the 
impact of derivative instruments designated as hedges, 
was 73 percent in fixed-rate and 27 percent in floating-
rate instruments, compared to 71 percent in fixed-rate 
and  29  percent  in  floating-rate  instruments  on  May 
27, 2012. The change in the fixed-rate and floating-rate 
percentages was driven by the issuance of fixed rate 
bonds in January 2013.

Growth in return on average total capital is one of 
our  key  performance  measures  (see  the  “Non-GAAP 
Measures” section on page 89 for our discussion of this 
measure,  which  is  not  defined  by  GAAP).  Return  on 
average total capital decreased from 12.7 percent in fiscal 
2012 to 11.9 percent in fiscal 2013 primarily reflecting 
the impact of acquisitions. We also believe that our fixed 
charge coverage ratio and the ratio of operating cash flow 
to debt are important measures of our financial strength. 
Our fixed charge coverage ratio in fiscal 2013 was 7.62 
compared to 6.26 in fiscal 2012. The measure increased 
from fiscal 2012 as earnings before income taxes and 
after-tax  earnings  from  joint  ventures  increased  by 
$324 million and fixed charges decreased by $32 million, 
driven primarily by lower interest. Our operating cash 
flow to debt ratio increased 4.3 percentage points to 36.7 
percent in fiscal 2013, driven by a higher rate of increase 
in cash flows from operations than in total debt.

During the first quarter of fiscal 2012, we acquired 
a 51 percent controlling interest in Yoplait S.A.S. and 
a 50 percent interest in Yoplait Marques S.A.S. Sodiaal 
holds the remaining interests in each of the entities. We 
consolidated both entities into our consolidated financial 
statements. At the date of the acquisition, we recorded 
the  $264  million  fair  value  of  Sodiaal’s  50  percent 
interest in Yoplait Marques S.A.S. as a noncontrolling 
interest, and the $904 million fair value of its 49 percent 
interest in Yoplait S.A.S. as a redeemable interest on our 
Consolidated Balance Sheets. These euro-denominated 
interests are reported in U.S. dollars on our Consolidated 

 
 
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33

Balance Sheets. Sodiaal has the ability to put a limited 
portion of its redeemable interest to us at fair value once 
per year up to a maximum of 9 years. As of May 26, 
2013, the redemption value of the redeemable interest 
was $968 million which approximates its fair value.

During the first quarter of fiscal 2013, in conjunction 
with the consent of the Class A investor, we restructured 
GMC  through  the  distribution  of  its  manufacturing 
assets, stock, inventory, cash and certain intellectual 
property to a wholly owned subsidiary. GMC retained 
the  remaining  intellectual  property.  Immediately 
following  the  restructuring,  the  Class  A  Interests  of 
GMC were sold by the then current holder to another 
unrelated third-party investor.

The third-party holder of the GMC Class A Interests 
receives quarterly preferred distributions from available 
net  income  based  on  the  application  of  a  floating 
preferred  return  rate,  currently  equal  to  the  sum  of 
three-month LIBOR plus 110 basis points, to the holder’s 
capital account balance established in the most recent 
mark-to-market  valuation  (currently  $252  million). 
The preferred return rate is adjusted every three years 
through  a  negotiated  agreement  with  the  Class  A 
Interest holder or through a remarketing auction. 

The  holder  of  the  Class  A  Interests  may  initiate 
a  liquidation  of  GMC  under  certain  circumstances, 
including, without limitation, the bankruptcy of GMC 
or its subsidiaries, GMC’s failure to deliver the preferred 
distributions on the Class A Interests, GMC’s failure to 
comply with portfolio requirements, breaches of certain 
covenants,  lowering  of  our  senior  debt  rating  below 
either Baa3 by Moody’s or BBB- by Standard & Poor’s, 
and a failed attempt to remarket the Class A Interests. 
In the event of a liquidation of GMC, each member of 
GMC will receive the amount of its then current capital 
account balance. We may avoid liquidation by exercising 
our option to purchase the Class A Interests. 

We may exercise our option to purchase the Class A 
Interests for consideration equal to the then current 
capital account value, plus any unpaid preferred return 
and the prescribed make-whole amount. If we purchase 
these interests, any change in the unrelated third-party 
investor’s capital account from its original value will be 
charged directly to retained earnings and will increase 
or decrease the net earnings used to calculate EPS in 
that period.

OFF-BALANCE SHEET ARRANGEMENTS AND 
CONTRACTUAL OBLIGATIONS

As  of  May  26,  2013,  we  have  issued  guarantees  and 
comfort letters of $356 million for the debt and other 
obligations of consolidated subsidiaries, and guarantees 
and comfort letters of $259 million for the debt and other 
obligations of non-consolidated affiliates, mainly CPW. In 
addition, off-balance sheet arrangements are generally 
limited to the future payments under non-cancelable 
operating  leases,  which  totaled  $438  million  as  of   
May 26, 2013.

As of May 26, 2013, we had invested in four variable 
interest entities (VIEs). None of our VIEs are material 
to  our  results  of  operations,  financial  condition,  or 
liquidity as of and for the year ended May 26, 2013. 
We determined whether or not we were the primary 
beneficiary  (PB)  of  each  VIE  using  a  qualitative 
assessment  that  considered  the  VIE’s  purpose  and 
design, the involvement of each of the interest holders, 
and the risks and benefits of the VIE.  We are the PB 
of three of the VIEs. We provided minimal financial or 
other support to our VIEs during fiscal 2013, and there 
are no arrangements related to VIEs that would require 
us to provide significant financial support in the future.

Our defined benefit plans in the United States are 
subject to the requirements of the Pension Protection 
Act (PPA). The PPA revised the basis and methodology 
for determining defined benefit plan minimum funding 
requirements as well as maximum contributions to and 
benefits  paid  from  tax-qualified  plans. The  PPA  may 
ultimately require us to make additional contributions to 
our domestic plans. We made $200 million of voluntary 
contributions to our principal U.S. plans in each of fiscal 
2013 and fiscal 2012. We do not expect to be required 
to make any contributions in fiscal 2014. Actual fiscal 
2014 contributions could exceed our current projections, 
and  may  be  influenced  by  our  decision  to  undertake 
discretionary funding of our benefit trusts or by changes 
in regulatory requirements. Additionally, our projections 
concerning  timing  of  the  PPA  funding  requirements 
are subject to change and may be influenced by factors 
such as general market conditions affecting trust asset 
performance, interest rates, and our future decisions 
regarding certain elective provisions of the PPA.

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The following table summarizes our future estimated 
cash payments under existing contractual obligations, 
including payments due by period:

In Millions 

Total 

2014  

2015-16  

  2019 and
2017-18  Thereafter

Payments Due by Fiscal Year

Long-term debt (a) 

$  7,372.8  $1,442.0  $1,680.8  $1,100.0  $3,150.0 

Accrued interest 

 91.2  

 91.2  

 —  

 —  

 — 

Operating leases (b) 

 437.7  

 93.4  

 135.1  

 94.7  

 114.5 

Capital leases 

 4.2  

 1.8  

 2.2  

 0.2  

 — 

Purchase obligations (c)  2,582.3    2,215.8    167.6  

 107.0  

 91.9 

Total contractual  

  obligations 

10,488.2   3,844.2    1,985.7    1,301.9    3,356.4 

Other long-term  

  obligations (d) 

1,816.3  

 —  

 —  

 —  

 — 

Total long-term  

obligations 

$12,304.5  $3,844.2  $1,985.7  $1,301.9  $3,356.4 

(a)  Amounts represent the expected cash payments of our long-term debt 
and do not include $4 million for capital leases or $7 million for net 
unamortized bond premiums and discounts and fair value adjustments.

(b)  Operating leases represents the minimum rental commitments under 

non-cancelable operating leases.

(c)  The majority of the purchase obligations represent commitments for raw 
material and packaging to be utilized in the normal course of business 
and for consumer marketing spending commitments that support our 
brands. For purposes of this table, arrangements are considered purchase 
obligations if a contract specifies all significant terms, including fixed or 
minimum quantities to be purchased, a pricing structure, and approximate 
timing of the transaction. Most arrangements are cancelable without a 
significant penalty and with short notice (usually 30 days). Any amounts 
reflected on the Consolidated Balance Sheets as accounts payable and 
accrued liabilities are excluded from the table above.

(d)  The fair value of our foreign exchange, equity, commodity, and grain 
derivative  contracts  with  a  payable  position  to  the  counterparty 
was $36 million as of May 26, 2013, based on fair market values as 
of that date. Future changes in market values will impact the amount 
of cash ultimately paid or received to settle those instruments in the 
future.  Other  long-term  obligations  mainly  consist  of  liabilities  for 
accrued compensation and benefits, including the underfunded status 
of  certain  of  our  defined  benefit  pension,  other  postretirement,  and 
postemployment plans, and miscellaneous liabilities. We expect to pay 
$19 million of benefits from our unfunded postemployment benefit plans 
and $14 million of deferred compensation in fiscal 2014. We are unable to 
reliably estimate the amount of these payments beyond fiscal 2014. As of 
May 26, 2013, our total liability for uncertain tax positions and accrued 
interest and penalties was $266 million. 

SIGNIFICANT ACCOUNTING ESTIMATES

For a complete description of our significant accounting 
policies,  see  Note  2  to  the  Consolidated  Financial 
Statements on page 50 of this report. Our significant 
accounting estimates are those that have a meaningful 
impact  on  the  reporting  of  our  financial  condition 
and results of operations. These estimates include our 
accounting  for  promotional  expenditures,  valuation 
of  long-lived  assets,  intangible  assets,  redeemable 
interest,  stock-based  compensation,  income  taxes, 
and defined benefit pension, other postretirement and 
postemployment benefits.

Promotional Expenditures Our promotional activities 
are conducted through our customers and directly or 
indirectly with end consumers. These activities include: 
payments  to  customers  to  perform  merchandising 
activities on our behalf, such as advertising or in-store 
displays; discounts to our list prices to lower retail shelf 
prices; payments to gain distribution of new products; 
coupons, contests, and other incentives; and media and 
advertising  expenditures.  The  media  and  advertising 
expenditures are generally recognized as expense when 
the advertisement airs. The cost of payments to customers 
and other consumer-related activities are recognized as 
the related revenue is recorded, which generally precedes 
the actual cash expenditure. The recognition of these 
costs requires estimation of customer participation and 
performance levels. These estimates are made based on 
the forecasted customer sales, the timing and forecasted 
costs  of  promotional  activities,  and  other  factors. 
Differences  between  estimated  expenses  and  actual 
costs are normally insignificant and are recognized as a 
change in management estimate in a subsequent period. 
Our  accrued  trade,  coupon,  and  consumer  marketing 
liabilities were $635 million as of May 26, 2013, and $561 
million as of May 27, 2012. Because our total promotional 
expenditures  (including  amounts  classified  as  a 
reduction of revenues) are significant, if our estimates 
are inaccurate we would have to make adjustments in 
subsequent periods that could have a material effect on 
our results of operations.

Valuation of Long-Lived Assets Long-lived assets are 
reviewed for impairment whenever events or changes 
in circumstances indicate that the carrying amount of 
an asset (or asset group) may not be recoverable. An 
impairment loss would be recognized when estimated 

 
 
 
 
 
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undiscounted  future  cash  flows  from  the  operation 
and  disposition  of  the  asset  group  are  less  than  the 
carrying  amount  of  the  asset  group.  Asset  groups 
have identifiable cash flows independent of other asset 
groups. Measurement of an impairment loss would be 
based on the excess of the carrying amount of the asset 
or asset group over its fair value. Fair value is measured 
using discounted cash flows or independent appraisals, 
as appropriate.

Intangible Assets Goodwill is not subject to amortization 
and  is  tested  for  impairment  annually  and  whenever 
events  or  changes  in  circumstances  indicate  that 
impairment may have occurred. Impairment testing is 
performed for each of our reporting units. We compare 
the carrying value of a reporting unit, including goodwill, 
to the fair value of the unit. Carrying value is based on 
the assets and liabilities associated with the operations 
of that reporting unit, which often requires allocation of 
shared or corporate items among reporting units. If the 
carrying amount of a reporting unit exceeds its fair value, 
we revalue all assets and liabilities of the reporting unit, 
excluding goodwill, to determine if the fair value of the net 
assets is greater than the net assets including goodwill. If 
the fair value of the net assets is less than the carrying 
amount of net assets including goodwill, impairment has 
occurred. Our estimates of fair value are determined based 
on a discounted cash flow model. Growth rates for sales 
and profits are determined using inputs from our annual 
long-range planning process. We also make estimates of 
discount rates, perpetuity growth assumptions, market 
comparables,  and  other  factors.  We  performed  our 
fiscal  2013  assessment  as  of  November  26,  2012,  and 
determined there was no impairment of goodwill for any 
of our reporting units as their related fair values were 
substantially in excess of their carrying values.

We evaluate the useful lives of our other intangible 
assets,  mainly  brands,  to  determine  if  they  are  finite 
or indefinite-lived. Reaching a determination on useful 
life  requires  significant  judgments  and  assumptions 
regarding the future effects of obsolescence, demand, 
competition, other economic factors (such as the stability 
of the industry, known technological advances, legislative 
action that results in an uncertain or changing regulatory 
environment,  and  expected  changes  in  distribution 
channels), the level of required maintenance expenditures, 
and the expected lives of other related groups of assets. 
Intangible assets that are deemed to have definite lives 
are amortized on a straight-line basis, over their useful 
lives, generally ranging from 4 to 30 years.

Our  indefinite-lived  intangible  assets,  mainly 
intangible assets primarily associated with the Pillsbury, 
Totino’s, Progresso, Green Giant, Yoplait, Old El Paso, 
Yoki,  and  Häagen-Dazs  brands,  are  also  tested  for 
impairment annually and whenever events or changes in 
circumstances indicate that their carrying value may not 
be recoverable. We performed our fiscal 2013 assessment 
of our brand intangibles as of November 26, 2012. Our 
estimate of the fair value of the brands was based on a 
discounted cash flow model using inputs which included 
projected  revenues  from  our  annual  long-range  plan, 
assumed royalty rates that could be payable if we did 
not  own  the  brands,  and  a  discount  rate.  As  of  our 
assessment  date,  there  was  no  impairment  of  any  of 
our indefinite-lived intangible assets as their related fair 
values were substantially in excess of the carrying values.
As of May 26, 2013, we had $13.1 billion of goodwill 
and indefinite-lived intangible assets. While we currently 
believe that the fair value of each intangible exceeds its 
carrying value and that those intangibles so classified 
will contribute indefinitely to our cash flows, materially 
different assumptions regarding future performance of 
our businesses or a different weighted-average cost of 
capital could result in significant impairment losses and 
amortization expense.

In addition, we assess our investments in our joint 
ventures if we have reason to believe an impairment 
may have occurred including, but not limited to, ongoing 
operating  losses,  projected  decreases  in  earnings, 
increases  in  the  weighted  average  cost  of  capital 
or  significant  business  disruptions.    The  significant 
assumptions used to estimate fair value include revenue 
growth and profitability, royalty rates, capital spending, 
depreciation and taxes, foreign currency exchange rates 
and a discount rate. By their nature, these projections 
and assumptions are uncertain. If we were to determine 
the current fair value of our investment was less than 
the carrying value of the investment, then we would 
assess if the shortfall was of a temporary or permanent 
nature and write down the investment to its fair value if 
we concluded the impairment is other than temporary.

Redeemable  Interest  On  July  1,  2011,  we  acquired 
a  51  percent  controlling  interest  in  Yoplait  S.A.S.,  a 
consolidated  entity.  Sodiaal  holds  the  remaining  49 
percent interest in Yoplait S.A.S.  Sodiaal has the ability 
to put a limited portion of its redeemable interest to 
us at fair value once per year up to a maximum of 9 
years. This put option requires us to classify Sodiaal’s 
interest as a redeemable interest outside of equity on 
our Consolidated Balance Sheets for as long as the put 

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is exercisable by Sodiaal. When the put is no longer 
exercisable, the redeemable interest will be reclassified 
to noncontrolling interests on our Consolidated Balance 
Sheets. We adjust the value of the redeemable interest 
through additional paid-in capital on our Consolidated 
Balance Sheets quarterly to the redeemable interest’s 
redemption  value,  which  approximates  its  fair  value. 
During  the  third  quarter  of  fiscal  2013,  we  adjusted 
the redeemable interest’s redemption value based on a 
discounted cash flow model. The significant assumptions 
used to estimate the redemption value include projected 
revenue growth and profitability from our long range 
plan, capital spending, depreciation and taxes, foreign 
currency rates, and a discount rate.

Stock-based  Compensation  The  valuation  of  stock 
options is a significant accounting estimate that requires 
us to use judgments and assumptions that are likely 
to have a material impact on our financial statements. 
Annually, we make predictive assumptions regarding 
future stock price volatility, employee exercise behavior, 
dividend yield, and the forfeiture rate.

We estimate our future stock price volatility using 
the historical volatility over the expected term of the 
option, excluding time periods of volatility we believe 
a marketplace participant would exclude in estimating 
our stock price volatility. We also have considered, but 
did not use, implied volatility in our estimate, because 
trading activity in options on our stock, especially those 
with tenors of greater than 6 months, is insufficient to 
provide a reliable measure of expected volatility. If all 
other assumptions are held constant, a one percentage 
point increase in our fiscal 2013 volatility assumption 
would increase the grant-date fair value of our fiscal 
2013 option awards by 9 percent.

Our  expected  term  represents  the  period  of  time 
that  options  granted  are  expected  to  be  outstanding 
based on historical data to estimate option exercises 
and employee terminations within the valuation model. 
Separate  groups  of  employees  have  similar  historical 
exercise behavior and therefore were aggregated into a 
single pool for valuation purposes. The weighted-average 
expected term for all employee groups is presented in 
the table below. An increase in the expected term by 
1 year, leaving all other assumptions constant, would 
increase the grant date fair value by 22 percent.

The  risk-free  interest  rate  for  periods  during  the 
expected  term  of  the  options  is  based  on  the  U.S. 
Treasury zero-coupon yield curve in effect at the time  
of grant.

The  estimated  fair  values  of  stock  options  granted 
and the assumptions used for the Black-Scholes option-
pricing model were as follows:

Fiscal Year

2013  

2012  

2011 

Estimated fair values of  

  stock options granted  

$ 3.65 

$ 5.88 

$ 4.12

Assumptions:

  Risk-free interest rate 

 1.6% 

 2.9% 

 2.9%

  Expected term 

  Expected volatility 

Dividend yield

9.0 years   8.5 years 

 8.5 years

17.3% 

 17.6% 

 18.5%

3.5%

3.3%

 3.0%

To the extent that actual outcomes differ from our 
assumptions,  we  are  not  required  to  true  up  grant-
date fair value-based expense to final intrinsic values. 
However, these differences can impact the classification 
of  cash  tax  benefits  realized  upon  exercise  of  stock 
options, as explained in the following two paragraphs. 
Furthermore, historical data has a significant bearing on 
our forward-looking assumptions. Significant variances 
between  actual  and  predicted  experience  could  lead 
to  prospective  revisions  in  our  assumptions,  which 
could  then  significantly  impact  the  year-over-year 
comparability of stock-based compensation expense.

Any corporate income tax benefit realized upon exercise 
or  vesting  of  an  award  in  excess  of  that  previously 
recognized  in  earnings  (referred  to  as  a  windfall  tax 
benefit) is presented in the Consolidated Statements of 
Cash Flows as a financing cash flow. The actual impact 
on  future  years’  financing  cash  flows  will  depend,  in 
part, on the volume of employee stock option exercises 
during a particular year and the relationship between the 
exercise-date market value of the underlying stock and 
the original grant-date fair value previously determined 
for financial reporting purposes.

Realized windfall tax benefits are credited to additional 
paid-in capital within the Consolidated Balance Sheets. 
Realized shortfall tax benefits (amounts which are less 
than that previously recognized in earnings) are first 
offset  against  the  cumulative  balance  of  windfall  tax 
benefits,  if  any,  and  then  charged  directly  to  income 
tax  expense,  potentially  resulting  in  volatility  in  our 
consolidated  effective  income  tax  rate.  We  calculated 
a  cumulative  amount  of  windfall  tax  benefits  for  the 
purpose of accounting for future shortfall tax benefits 
and  currently  have  sufficient  cumulative  windfall  tax 
benefits to absorb projected arising shortfalls, such that 
we do not currently expect future earnings to be affected 
by this provision. However, as employee stock option 

 
 
 
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exercise behavior is not within our control, it is possible 
that materially different reported results could occur if 
different assumptions or conditions were to prevail.

Income  Taxes  We  apply  a  more-likely-than-not 
threshold  to  the  recognition  and  derecognition  of 
uncertain tax positions. Accordingly, we recognize the 
amount of tax benefit that has a greater than 50 percent 
likelihood of being ultimately realized upon settlement. 
Future  changes  in  judgment  related  to  the  expected 
ultimate resolution of uncertain tax positions will affect 
earnings in the quarter of such change. 

We are subject to federal income taxes in the United 
States  as  well  as  various  state,  local,  and  foreign 
jurisdictions. A number of years may elapse before an 
uncertain tax position is audited and finally resolved. 
While it is often difficult to predict the final outcome 
or the timing of resolution of any particular uncertain 
tax position, we believe that our liabilities for income 
taxes reflect the most likely outcome. We adjust these 
liabilities,  as  well  as  the  related  interest,  in  light  of 
changing facts and circumstances. Settlement of any 
particular position would usually require the use of cash.
The  number  of  years  with  open  tax  audits  varies 
depending  on  the  tax  jurisdiction.  Our  major  taxing 
jurisdictions include the United States (federal and state) 
and Canada. Various tax examinations by United States 
state taxing authorities could be conducted for any open 
tax year, which vary by jurisdiction, but are generally 
from 3 to 5 years.    

The IRS initiated its audit of our fiscal 2011 and fiscal 
2012 tax years during fiscal 2013. Currently, several state 
examinations are in progress.

During  fiscal  2013,  the  IRS  concluded  its  field 
examination of our 2009 and 2010 tax years.  The IRS has 
proposed adjustments related to the timing for deducting 
accrued  bonus  expenses.    We  believe  our  position  is 
supported by substantial technical authority and have 
filed an appeal with the IRS Appeals Division.  The audit 
closure and related proposed adjustments did not have a 
material impact on our current year results of operations 
or financial position.  If we are unsuccessful in defending 
our position with respect to accrued bonuses, we will 
incur a one-time cash tax payment of approximately 
$80 million.  As of May 26, 2013, we have effectively 
settled  all  issues  with  the  IRS  for  fiscal  years  2008   
and prior.

Also during fiscal 2013, the California Court of Appeal 
issued an adverse decision concerning our state income 
tax  apportionment  calculations.  We  had  previously 

recorded  a  $12  million  increase  in  our  total  liabilities 
for uncertain tax positions in fiscal 2011 following an 
unfavorable decision by the Superior Court of the State 
of California related to this matter.  We expect to pay a 
majority of the tax due related to this issue in fiscal 2014.
The Canadian Revenue Agency (CRA) reviewed our 
Canadian income tax returns for fiscal years 2003 to 
2005 and raised assessments for these years to which 
we have objected.  During fiscal 2013, the issue related 
to our 2003 fiscal year was resolved with no adjustment. 
The issue for fiscal years 2004 and 2005 is currently 
under  review  by  the  U.S.  and  Canadian  competent 
authority divisions. The CRA initiated its audit of our 
fiscal years 2008 through 2011 during fiscal year 2013. 
The  CRA  audit  for  fiscal  2008  was  closed  with  no 
significant adjustments. The audit for fiscal years 2009 
through 2011 is ongoing.

We  do  not  anticipate  that  any  United  States  or 
Canadian tax adjustments will have a significant impact 
on our financial position or results of operations.

As of May 26, 2013, our total liability for uncertain tax 
positions and accrued interest and penalties was $266 
million. We expect to pay approximately $12 million related 
to uncertain tax positions and accrued interest in the next 
12 months. We are not able to reasonably estimate the 
timing of future cash flows beyond 12 months due to 
uncertainties in the timing of tax audit outcomes.

Defined Benefit Pension, Other Postretirement and 
Postemployment Benefit Plans

Defined Benefit Pension Plans We have defined benefit 
pension plans covering most employees in the United 
States, Canada, France, and the United Kingdom. Benefits 
for salaried employees are based on length of service 
and  final  average  compensation.  Benefits  for  hourly 
employees include various monthly amounts for each 
year of credited service. Our funding policy is consistent 
with the requirements of applicable laws. We made $200 
million of voluntary contributions to our principal U.S. 
plans in each of fiscal 2013 and fiscal 2012. We do not 
expect to be required to make any contributions in fiscal 
2014. Our principal domestic retirement plan covering 
salaried  employees  has  a  provision  that  any  excess 
pension assets would be allocated to active participants 
if the plan is terminated within five years of a change 
in  control.  In  fiscal  2012,  we  announced  changes  to 
our U.S. defined benefit pension plans. All new salaried 
employees  hired  on  or  after  June  1,  2013  are  eligible 
for a new retirement program that does not include a 

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defined benefit pension plan. Current salaried employees 
remain in the existing defined benefit pension plan with 
adjustments to benefits.

Other Postretirement Benefit Plans We also sponsor 
plans that provide health care benefits to the majority 
of our retirees in the United States, Canada, and Brazil. 
The United States salaried health care benefit plan is 
contributory, with retiree contributions based on years 
of service. We make decisions to fund related trusts for 
certain employees and retirees on an annual basis. We 
did not make voluntary contributions to these plans in 
fiscal 2013. The Patient Protection and Affordable Care 
Act,  as  amended  by  the  Health  Care  and  Education 
Reconciliation Act of 2010 (collectively, the Act), was 
signed into law in March 2010. We continue to evaluate 
the effect of the Act, including its potential impact on 
the future cost of our benefit plans.

Postemployment  Benefit  Plans  Under  certain 
circumstances,  we  also  provide  accruable  benefits  to 
former  or  inactive  employees  in  the  United  States, 
Canada,  and  Mexico,  and  members  of  our  Board  of 
Directors, including severance and certain other benefits 
payable upon death. We recognize an obligation for any 
of these benefits that vest or accumulate with service. 
Postemployment benefits that do not vest or accumulate 
with service (such as severance based solely on annual 
pay rather than years of service) are charged to expense 
when incurred. Our postemployment benefit plans are 
unfunded.

We recognize benefits provided during retirement or 
following employment over the plan participants’ active 
working life. Accordingly, we make various assumptions 
to predict and measure costs and obligations many years 
prior to the settlement of our obligations. Assumptions 
that  require  significant  management  judgment  and 
have a material impact on the measurement of our net 
periodic  benefit  expense  or  income  and  accumulated 
benefit obligations include the long-term rates of return 
on plan assets, the interest rates used to discount the 
obligations for our benefit plans, and the health care 
cost trend rates.

Expected Rate of Return on Plan Assets Our expected 
rate  of  return  on  plan  assets  is  determined  by  our 
asset  allocation,  our  historical  long-term  investment 
performance, our estimate of future long-term returns by 
asset class (using input from our actuaries, investment 
services,  and  investment  managers),  and  long-term 

inflation  assumptions.  We  review  this  assumption 
annually for each plan, however, our annual investment 
performance for one particular year does not, by itself, 
significantly influence our evaluation.

The investment objective for our defined benefit pension 
and other postretirement benefit plans is to secure the 
benefit obligations to participants at a reasonable cost to 
us. Our goal is to optimize the long-term return on plan 
assets at a moderate level of risk. The defined benefit 
pension  plan  and  other  postretirement  benefit  plan 
portfolios are broadly diversified across asset classes. 
Within asset classes, the portfolios are further diversified 
across investment styles and investment organizations. 
For  the  defined  benefit  pension  plans,  the  long-term 
investment policy allocation is: 25 percent to equities in 
the United States; 15 percent to international equities; 10 
percent to private equities; 35 percent to fixed income; 
and 15 percent to real assets (real estate, energy, and 
timber). For other postretirement benefit plans, the long-
term investment policy allocations are: 30 percent to 
equities in the United States; 20 percent to international 
equities; 10 percent to private equities; 30  percent to 
fixed income; and 10 percent to real assets (real estate, 
energy, and timber). The actual allocations to these asset 
classes may vary tactically around the long-term policy 
allocations based on relative market valuations.

Our historical investment returns (compound annual 
growth  rates)  for  our  United  States  defined  benefit 
pension and other postretirement plan assets were 16.5 
percent, 4.5 percent, 9.5 percent, 7.9 percent, and 9.5 
percent for the 1, 5, 10, 15, and 20 year periods ended  
May 26, 2013.

On  a  weighted-average  basis,  the  expected  rate  of 
return  for  all  defined  benefit  plans  was  8.53  percent 
for  fiscal  2013,  9.52  percent  for  fiscal  2012,  and  9.53 
percent for fiscal 2011. During fiscal 2012, we lowered 
our weighted-average expected rate of return on plan 
assets for our principal defined benefit pension and other 
postretirement plans in the United States to 8.6 percent 
due to generally lower expectations for long-term rates 
of return across our asset classes due to the recent global 
economic slowdown and our expectation of an extended 
time frame for recovery. 

Lowering  the  expected  long-term  rate  of  return 
on assets by 100 basis points would increase our net 
pension and postretirement expense by $56 million for 
fiscal  2014.  A  market-related  valuation  basis  is  used 
to reduce year-to-year expense volatility. The market-
related valuation recognizes certain investment gains or 
losses over a five-year period from the year in which they 

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39

occur. Investment gains or losses for this purpose are 
the difference between the expected return calculated 
using the market-related value of assets and the actual 
return based on the market-related value of assets. Our 
outside actuaries perform these calculations as part of 
our determination of annual expense or income.

Discount  Rates  Our  discount  rate  assumptions  are 
determined annually as of the last day of our fiscal year 
for our defined benefit pension, other postretirement, 
and postemployment benefit plan obligations. We also 
use the same discount rates to determine defined benefit 
pension,  other  postretirement,  and  postemployment 
benefit plan income and expense for the following fiscal 
year. We work with our outside actuaries to determine 
the timing and amount of expected future cash outflows 
to plan participants and, using the Aa Above Median 
corporate bond yield, to develop a forward interest rate 
curve, including a margin to that index based on our 
credit risk. This forward interest rate curve is applied 
to our expected future cash outflows to determine our 
discount rate assumptions.

Our weighted-average discount rates were as follows:

Other
Defined  
Benefit   Postretirement   Postemployment 
Benefit 
 Benefit 
Pension 
Plans
Plans 
Plans 

Obligations as of  

May 26, 2013, and  

fiscal 2014 expense 

 4.54% 

 4.50% 

 3.70%

Obligations as of  

May 27, 2012, and  

fiscal 2013 expense 

Fiscal 2012 expense 

 4.85% 

 5.45% 

4.70% 

 5.35% 

3.86%

 4.77%

Lowering  the  discount  rates  by  100  basis  points 
would increase our net defined benefit pension, other 
postretirement,  and  postemployment  benefit  plan 
expense for fiscal 2014 by approximately $89 million. 
All obligation-related experience gains and losses are 
amortized using a straight-line method over the average 
remaining service period of active plan participants.

Health Care Cost Trend Rates We review our health 
care  cost  trend  rates  annually.  Our  review  is  based 
on  data  we  collect  about  our  health  care  claims 
experience and information provided by our actuaries. 
This information includes recent plan experience, plan 
design,  overall  industry  experience  and  projections, 
and assumptions used by other similar organizations. 

Our  initial  health  care  cost  trend  rate  is  adjusted  as 
necessary to remain consistent with this review, recent 
experiences,  and  short-term  expectations.  Our  initial 
health care cost trend rate assumption is 8.0 percent 
for  all  retirees  at  the  end  of  fiscal  2013.  Rates  are 
graded down annually until the ultimate trend rate of 
5.2 percent is reached in 2019 for all retirees. The trend 
rates are applicable for calculations only if the retirees’ 
benefits increase as a result of health care inflation. The 
ultimate trend rate is adjusted annually, as necessary, 
to approximate the current economic view on the rate 
of long-term inflation plus an appropriate health care 
cost premium. Assumed trend rates for health care costs 
have an important effect on the amounts reported for 
the other postretirement benefit plans.

A one percentage point change in the health care cost 

trend rate would have the following effects:

In Millions 

One 

 One
Percentage   Percentage
Point
 Decrease

Point  
Increase 

Effect on the aggregate of the service and  

interest cost components in fiscal 2014 

$  5.2  

$  (4.4)

Effect on the other postretirement  

  accumulated benefit obligation as of  

  May 26, 2013 

 93.8  

 (82.9)

Any arising health care claims cost-related experience 
gain or loss is recognized in the calculation of expected 
future claims. Once recognized, experience gains and 
losses are amortized using a straight-line method over 
15 years, resulting in at least the minimum amortization 
required being recorded.

Financial Statement Impact In fiscal 2013, we recorded 
net defined benefit pension, other postretirement, and 
postemployment benefit plan expense of $159 million 
compared  to  $106  million  of  expense  in  fiscal  2012 
and $95 million of expense in fiscal 2011. As of May 
26,  2013,  we  had  cumulative  unrecognized  actuarial 
net losses of $1.6 billion on our defined benefit pension 
plans  and  $176  million  on  our  postretirement  and 
postemployment benefit plans, mainly as the result of 
liability  increases  from  lower  interest  rates,  partially 
offset by recent increases in the values of plan assets. 
These unrecognized actuarial net losses will result in 
increases in our future pension expense and increases in 
postretirement expense since they currently exceed the 
corridors defined by GAAP.

 
 
 
 
 
 
 
 
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39

We use the 2013 IRS Static Mortality Table projected 
forward to our plans’ measurement dates to calculate the 
year-end defined benefit pension, other postretirement, 
and  postemployment  benefit  obligations  and  annual 
expense.

Actual  future  net  defined  benefit  pension,  other 
postretirement, and postemployment benefit plan income 
or  expense  will  depend  on  investment  performance, 
changes  in  future  discount  rates,  changes  in  health 
care cost trend rates, and other factors related to the 
populations participating in these plans.

The Patient Protection and Affordable Care Act, as 
amended by the Health Care and Education Reconciliation 
Act of 2010 (collectively, the Act), was signed into law in 
March 2010. The Act codifies health care reforms with 
staggered effective dates from 2010 to 2018 with many 
provisions in the Act requiring the issuance of additional 
guidance from various government agencies. Estimates 
of the future impacts of several of the Act’s provisions 
are incorporated into our postretirement benefit liability. 
Given  the  complexity  of  the  Act,  the  extended  time 
period  over  which  the  reforms  will  be  implemented, 
and the unknown impact of future regulatory guidance, 
further financial impacts to our postretirement benefit 
liability and related future expense may occur.

RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS

In December 2011, the Financial Accounting Standards 
Board  (FASB)  issued  new  accounting  disclosure 
requirements about the nature and exposure of offsetting 
arrangements  related  to  financial  and  derivative 
instruments. The requirements are effective for fiscal 
years beginning after January 1, 2013, which for us is 
the first quarter of fiscal 2014. The requirements will not 
impact our results of operations or financial position.

In  February  2013,  the  FASB  issued  new  disclosure 
requirements for items reclassified out of accumulated 
other comprehensive income (AOCI). The requirements 
do not change the existing accounting and reporting for 
net income or other comprehensive income (OCI). The 
requirements are effective for annual reporting periods 
beginning after December 15, 2012, and interim periods 
within those annual periods, which for us is the first 
quarter of fiscal 2014. The requirements will not impact 
our results of operations or financial position.

CAUTIONARY STATEMENT RELEVANT TO FORWARD-
LOOKING INFORMATION FOR THE PURPOSE OF “SAFE 
HARBOR” PROVISIONS OF THE PRIVATE SECURITIES 
LITIGATION REFORM ACT OF 1995

This  report  contains  or  incorporates  by  reference 
forward-looking statements within the meaning of the 
Private Securities Litigation Reform Act of 1995 that are 
based  on  our  current  expectations  and  assumptions. 
We  also  may  make  written  or  oral  forward-looking 
statements, including statements contained in our filings 
with the SEC and in our reports to stockholders.

The words or phrases “will likely result,” “are expected 
to,” “will continue,” “is anticipated,” “estimate,” “plan,” 
“project,” or similar expressions identify “forward-looking 
statements” within the meaning of the Private Securities 
Litigation  Reform  Act  of  1995.  Such  statements  are 
subject  to  certain  risks  and  uncertainties  that  could 
cause actual results to differ materially from historical 
results and those currently anticipated or projected. We 
wish to caution you not to place undue reliance on any 
such forward-looking statements.

In  connection  with  the  “safe  harbor”  provisions  of 
the Private Securities Litigation Reform Act of 1995, we 
are identifying important factors that could affect our 
financial performance and could cause our actual results 
in future periods to differ materially from any current 
opinions or statements.

Our future results could be affected by a variety of 
factors, such as: competitive dynamics in the consumer 
foods  industry  and  the  markets  for  our  products, 
including  new  product  introductions,  advertising 
activities,  pricing  actions,  and  promotional  activities 
of  our  competitors;  economic  conditions,  including 
changes in inflation rates, interest rates, tax rates, or 
the  availability  of  capital;  product  development  and 
innovation; consumer acceptance of new products and 
product  improvements;  consumer  reaction  to  pricing 
actions and changes in promotion levels; acquisitions or 
dispositions of businesses or assets; changes in capital 
structure;  changes  in  laws  and  regulations,  including 
labeling and advertising regulations; impairments in the 
carrying value of goodwill, other intangible assets, or 
other long-lived assets, or changes in the useful lives of 
other intangible assets; changes in accounting standards 
and  the  impact  of  significant  accounting  estimates; 
product quality and safety issues, including recalls and 
product liability; changes in consumer demand for our 
products; effectiveness of advertising, marketing, and 
promotional programs; changes in consumer behavior, 

40

Healthy Growth

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41

trends, and preferences, including weight loss trends; 
consumer perception of health-related issues, including 
obesity; consolidation in the retail environment; changes 
in  purchasing  and  inventory  levels  of  significant 
customers;  fluctuations  in  the  cost  and  availability 
of  supply  chain  resources,  including  raw  materials, 
packaging, and energy; disruptions or inefficiencies in the 
supply chain; volatility in the market value of derivatives 
used  to  manage  price  risk  for  certain  commodities; 
benefit plan expenses due to changes in plan asset values 
and  discount  rates  used  to  determine  plan  liabilities; 
failure or breach of our information technology systems; 

foreign  economic  conditions,  including  currency  rate 
fluctuations; and political unrest in foreign markets and 
economic uncertainty due to terrorism or war.

You  should  also  consider  the  risk  factors  that  we 
identify in Item 1A of our 2013 Form 10-K, which could 
also affect our future results.

We  undertake  no  obligation  to  publicly  revise  any 
forward-looking  statements  to  reflect  events  or 
circumstances after the date of those statements or to 
reflect the occurrence of anticipated or unanticipated 
events.

40

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41

Quantitative and Qualitative 
Disclosures About Market Risk 

We are exposed to market risk stemming from changes 
in interest and foreign exchange rates and commodity 
and equity prices. Changes in these factors could cause 
fluctuations  in  our  earnings  and  cash  flows.  In  the 
normal  course  of  business,  we  actively  manage  our 
exposure to these market risks by entering into various 
hedging  transactions,  authorized  under  established 
policies  that  place  clear  controls  on  these  activities. 
The counterparties in these transactions are generally 
highly rated institutions. We establish credit limits for 
each  counterparty.  Our  hedging  transactions  include 
but are not limited to a variety of derivative financial 
instruments.

INTEREST RATE RISK

We are exposed to interest rate volatility with regard to 
future issuances of fixed-rate debt, and existing and future 
issuances of floating-rate debt. Primary exposures include 
U.S.  Treasury  rates,  LIBOR,  Euribor,  and  commercial 
paper rates in the United States and Europe. We use 
interest rate swaps, forward-starting interest rate swaps, 
and  treasury  locks  to  hedge  our  exposure  to  interest 
rate changes, to reduce the volatility of our financing 
costs, and to achieve a desired proportion of fixed versus 
floating-rate debt, based on current and projected market 
conditions. Generally under these swaps, we agree with 
a counterparty to exchange the difference between fixed-
rate  and  floating-rate  interest  amounts  based  on  an 
agreed upon notional principal amount.

As of May 26, 2013, we had interest rate swaps with 
$550  million  of  aggregate  notional  principal  amount 
outstanding,  all  of  which  converts  fixed-rate  notes 
to  floating-rate  notes.  In  advance  of  a  planned  debt 
refinancing, we had $250 million net notional amount of 
treasury locks as of May 26, 2013.

FOREIGN EXCHANGE RISK

Foreign currency fluctuations affect our net investments 
in  foreign  subsidiaries  and  foreign  currency  cash 
flows  related  to  third  party  purchases,  intercompany 
loans,  product  shipments,  and  foreign-denominated 
commercial  paper.  We  are  also  exposed  to  the 
translation  of  foreign  currency  earnings  to  the  U.S. 
dollar.  Our  principal  exposures  are  to  the  Australian 
dollar, Brazilian real, British pound sterling, Canadian 

dollar, Chinese renminbi, euro, Japanese yen, Mexican 
peso, and Swiss franc. We mainly use foreign currency 
forward  contracts  to  selectively  hedge  our  foreign 
currency cash flow exposures. We also generally swap 
our foreign-denominated commercial paper borrowings 
and nonfunctional currency intercompany loans back 
to U.S. dollars or the functional currency of the entity 
with foreign exchange exposure; the gains or losses on 
these derivatives offset the foreign currency revaluation 
gains or losses recorded in earnings on the associated 
borrowings. We generally do not hedge more than 18 
months forward.

We  also  have  many  net  investments  in  foreign 
subsidiaries  that  are  denominated  in  euros.  We 
previously hedged a portion of these net investments by 
issuing euro-denominated commercial paper and foreign 
exchange forward contracts. As of May 26, 2013, we had 
deferred net foreign currency transaction losses of $96 
million in AOCI associated with hedging activity.

COMMODITY PRICE RISK

Many  commodities  we  use  in  the  production  and 
distribution of our products are exposed to market price 
risks. We utilize derivatives to manage price risk for our 
principal ingredients and energy costs, including grains 
(oats, wheat, and corn), oils (principally soybean), non-
fat dry milk, natural gas, and diesel fuel. Our primary 
objective when entering into these derivative contracts is 
to achieve certainty with regard to the future price of 
commodities purchased for use in our supply chain. We 
manage our exposures through a combination of purchase 
orders,  long-term  contracts  with  suppliers,  exchange-
traded futures and options, and over-the-counter options 
and swaps. We offset our exposures based on current and 
projected market conditions and generally seek to acquire 
the inputs at as close to our planned cost as possible.

As  of  May  26,  2013,  the  net  notional  value  of 
commodity derivatives was $526 million, of which $297 
million related to agricultural inputs and $229 million 
related to energy inputs. These contracts relate to inputs 
that generally will be utilized within the next 12 months.

EQUITY INSTRUMENTS

Equity price movements affect our compensation expense 
as certain investments made by our employees in our 
deferred compensation plan are revalued. We use equity 
swaps to manage this risk. As of May 26, 2013, the net 
notional amount of our equity swaps was $57 million.

42

Healthy Growth

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43

VALUE AT RISK

The estimates in the table below are intended to measure 
the maximum potential fair value we could lose in one 
day  from  adverse  changes  in  market  interest  rates, 
foreign exchange rates, commodity prices, and equity 
prices under normal market conditions. A Monte Carlo 
value-at-risk (VAR) methodology was used to quantify 
the market risk for our exposures. The models assumed 
normal  market  conditions  and  used  a  95  percent 
confidence level.

The  VAR  calculation  used  historical  interest  rates, 
foreign  exchange  rates,  and  commodity  and  equity 
prices  from  the  past  year  to  estimate  the  potential 
volatility and correlation of these rates in the future. 
The market data were drawn from the RiskMetrics™ 
data set. The calculations are not intended to represent 
actual  losses  in  fair  value  that  we  expect  to  incur. 
Further, since the hedging instrument (the derivative) 
inversely correlates with the underlying exposure, we 
would expect that any loss or gain in the fair value of 
our derivatives would be generally offset by an increase 
or decrease in the fair value of the underlying exposure. 

The positions included in the calculations were: debt; 
investments;  interest  rate  swaps;  foreign  exchange 
forwards; commodity swaps, futures and options; and 
equity instruments. The calculations do not include the 
underlying foreign exchange and commodities or equity-
related positions that are offset by these market-risk-
sensitive instruments. 

The  table  below  presents  the  estimated  maximum 
potential VAR arising from a one-day loss in fair value 
for our interest rate, foreign currency, commodity, and 
equity market-risk-sensitive instruments outstanding as 
of May 26, 2013, and May 27, 2012, and the average fair 
value impact during the year ended May 26, 2013.

In Millions 

 Fair Value Impact

May 26, 
2013 

Average   
During 
Fiscal 2013 

May 27,
2012

Interest rate instruments 

$21.5  

$25.0  

$29.4 

Foreign currency instruments 

Commodity instruments 

Equity instruments 

3.5  

5.4  

 0.7  

4.6  

4.3  

 0.7  

7.1 

3.8 

 1.1 

  
 
 
 
 
42

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43

Reports of Management and Independent Registered Public Accounting Firm 

REPORT OF MANAGEMENT RESPONSIBILITIES

REPORT OF INd EPENdENT R EGISTEREd PuBLIc 
AccOuNTING FIRM

The management of General Mills, Inc. is responsible for 
the fairness and accuracy of the consolidated financial 
statements.  The  statements  have  been  prepared  in 
accordance with accounting principles that are generally 
accepted  in  the  United  States,  using  management’s 
best estimates and judgments where appropriate. The 
financial information throughout the Annual Report on 
Form 10-K is consistent with our consolidated financial 
statements.

Management  has  established  a  system  of  internal 
controls  that  provides  reasonable  assurance  that 
assets  are  adequately  safeguarded  and  transactions 
are  recorded  accurately  in  all  material  respects,  in 
accordance  with  management’s  authorization.  We 
maintain a  strong audit  program that independently 
evaluates  the  adequacy  and  effectiveness  of  internal 
controls. Our internal controls provide for appropriate 
separation of duties and responsibilities, and there are 
documented policies regarding use of our assets and 
proper financial reporting. These formally stated and 
regularly communicated policies demand highly ethical 
conduct from all employees.

The Audit Committee of the Board of Directors meets 
regularly  with  management,  internal  auditors,  and 
our independent registered public accounting firm to 
review internal control, auditing, and financial reporting 
matters. The independent registered public accounting 
firm, internal auditors, and employees have full and free 
access to the Audit Committee at any time.

The  Audit  Committee  reviewed  and  approved  the 
Company’s  annual  financial  statements.  The  Audit 
Committee recommended, and the Board of Directors 
approved, that the consolidated financial statements be 
included in the Annual Report. The Audit Committee 
also appointed KPMG LLP to serve as the Company’s 
independent registered public accounting firm for fiscal 
2014, subject to ratification by the stockholders at the 
annual meeting.

K. J. Powell 
Chairman of the Board 
and Chief Executive Officer 

D. L. Mulligan 
Executive Vice President 
 and Chief Financial 
Officer 

July 3, 2013

The Board of Directors and Stockholders 
General Mills, Inc.:

We  have  audited  the  accompanying  consolidated 
balance  sheets  of  General  Mills,  Inc.  and  subsidiaries 
as of May 26, 2013 and May 27, 2012, and the related 
consolidated  statements  of  earnings,  comprehensive 
income, total equity and redeemable interest, and cash 
flows  for  each  of  the  fiscal  years  in  the  three-year 
period  ended  May  26,  2013.  In  connection  with  our 
audits  of  the  consolidated  financial  statements,  we 
have  audited  the  accompanying  financial  statement 
schedule.  We  also  have  audited  General  Mills,  Inc.’s 
internal control over financial reporting as of May 26, 
2013, based on criteria established in Internal Control – 
Integrated Framework (1992) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission 
(COSO). General Mills, Inc.’s management is responsible 
for these consolidated financial statements and financial 
statement schedule, for maintaining effective internal 
control over financial reporting, and for its assessment 
of  the  effectiveness  of  internal  control  over  financial 
reporting, included in Management’s Report on Internal 
Control over Financial Reporting. Our responsibility is 
to express an opinion on these consolidated financial 
statements  and  financial  statement  schedule  and  an 
opinion on the Company’s internal control over financial 
reporting based on our audits.

We  conducted  our  audits  in  accordance  with  the 
standards of the Public Company Accounting Oversight 
Board  (United  States).  Those  standards  require  that 
we plan and perform the audits to obtain reasonable 
assurance about whether the financial statements are 
free  of  material  misstatement  and  whether  effective 
internal control over financial reporting was maintained 
in all material respects. Our audits of the consolidated 
financial statements included examining, on a test basis, 
evidence supporting the amounts and disclosures in the 
financial statements, assessing the accounting principles 
used and significant estimates made by management, and 
evaluating the overall financial statement presentation. 
Our  audit  of  internal  control  over  financial  reporting 
included obtaining an understanding of internal control 
over financial reporting, assessing the risk that a material 

44

Healthy Growth

Annual Report 2013

PB

weakness exists, and testing and evaluating the design 
and operating effectiveness of internal control based on 
the assessed risk. Our audits also included performing 
such other procedures as we considered necessary in 
the circumstances. We believe that our audits provide a 
reasonable basis for our opinions.

A company’s internal control over financial reporting 
is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes 
in  accordance  with  generally  accepted  accounting 
principles. A company’s internal control over financial 
reporting includes those policies and procedures that (1) 
pertain to the maintenance of records that, in reasonable 
detail,  accurately  and  fairly  reflect  the  transactions 
and  dispositions  of  the  assets  of  the  company;  (2) 
provide  reasonable  assurance  that  transactions 
are  recorded  as  necessary  to  permit  preparation  of 
financial  statements  in  accordance  with  generally 
accepted accounting principles, and that receipts and 
expenditures of the company are being made only in 
accordance  with  authorizations  of  management  and 
directors of the company; and (3) provide reasonable 
assurance  regarding  prevention  or  timely  detection 
of unauthorized acquisition, use, or disposition of the 
company’s assets that could have a material effect on 
the financial statements.

Because of its inherent limitations, internal control 
over  financial  reporting  may  not  prevent  or  detect 
misstatements. Also, projections of any evaluation of 

effectiveness to future periods are subject to the risk that 
controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the 
policies or procedures may deteriorate.

In our opinion, the consolidated financial statements 
referred to above present fairly, in all material respects, 
the financial position of General Mills, Inc. and subsidiar-
ies as of May 26, 2013 and May 27, 2012, and the results 
of their operations and their cash flows for each of the 
fiscal years in the three-year period ended May 26, 2013, 
in conformity with U.S. generally accepted accounting 
principles. Also in our opinion, the accompanying finan-
cial statement schedule, when considered in relation to 
the basic consolidated financial statements taken as a 
whole, presents fairly, in all material respects, the infor-
mation set forth therein.  Also in our opinion, General 
Mills, Inc. maintained, in all material respects, effective 
internal control over financial reporting as of May 26, 
2013, based on criteria established in Internal Control – 
Integrated Framework (1992) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission.

Minneapolis, Minnesota
July 3, 2013

Annual Report 2013

45

Consolidated Statements of Earnings

GENERAL MILLS, INC. AND SUBSIDIARIES

In Millions, Except per Share Data 

Net sales 

  Cost of sales 

  Selling, general, and administrative expenses 

  Divestitures (gain) 

  Restructuring, impairment, and other exit costs 

Operating profit 

  Interest, net 

Earnings before income taxes and after-tax earnings from joint ventures 

Income taxes 

After-tax earnings from joint ventures 

Fiscal Year

2013  

2012  

2011

$  17,774.1  

$  16,657.9  

$  14,880.2 

11,350.2  

10,613.2  

3,552.3  

3,380.7  

 —  

19.8  

2,851.8  

316.9  

2,534.9  

741.2  

98.8  

—  

101.6  

2,562.4  

351.9  

2,210.5  

709.6  

88.2  

8,926.7 

3,192.0 

(17.4)

4.4 

2,774.5 

346.3 

2,428.2 

721.1 

96.4 

Net earnings, including earnings attributable to redeemable and noncontrolling interests 

1,892.5  

1,589.1  

1,803.5 

Net earnings attributable to redeemable and noncontrolling interests 

Net earnings attributable to General Mills 

Earnings per share - basic 

Earnings per share - diluted 

Dividends per share 

See accompanying notes to consolidated financial statements.

37.3  

21.8  

5.2 

$  1,855.2  

$  1,567.3  

$  1,798.3 

$  

$ 

$ 

2.86  

 2.79  

 1.32  

$  

$ 

$ 

2.42  

$  

 2.35  

 1.22  

$ 

$ 

2.80 

 2.70

 1.12 

 
46
46

Healthy Growth
Healthy Growth

Consolidated Statements of Comprehensive Income

GENERAL MILLS, INC. AND SUBSIDIARIES

In Millions 

Net earnings, including earnings attributable to 

  redeemable and noncontrolling interests 

Other comprehensive income (loss), net of tax: 

  Foreign currency translation 

  Net actuarial gain (loss) 

Other fair value changes: 

  Securities 

  Hedge derivatives 

Reclassification to earnings: 

  Hedge derivatives 

  Amortization of losses and prior service costs 

Other comprehensive income (loss), net of tax 

Total comprehensive income 

  Comprehensive income (loss) attributable to redeemable

      and noncontrolling interests 

Comprehensive income attributable to General Mills 

See accompanying notes to consolidated financial statements. 

Fiscal Year

2013  

2012  

2011 

$  1,892.5  

$  1,589.1   $  1,803.5 

0.8  

 45.0  

0.8  

24.6  

12.2  

98.8  

182.2  

(420.1) 

(504.6) 

(0.2) 

(53.4) 

11.5  

81.7  

(885.1) 

359.0 

 61.1 

(3.6)

(25.4)

18.5 

67.2 

476.8 

  2,074.7  

704.0  

  2,280.3

61.1  

(130.4) 

5.9 

$  2,013.6  

$ 

834.4   $  2,274.4 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual Report 2013

47

Consolidated Balance Sheets

GENERAL MILLS, INC. AND SUBSIDIARIES

In Millions, Except Par Value  

ASSETS 
Current assets: 

     Cash and cash equivalents 

     Receivables 

     Inventories 

     Deferred income taxes 

     Prepaid expenses and other current assets 

Total current assets 

Land, buildings, and equipment 

Goodwill 

Other intangible assets 

Other assets 

Total assets 

LIABILITIES AND EQUITY 
Current liabilities: 

     Accounts payable 

     Current portion of long-term debt 

     Notes payable 

     Other current liabilities 

Total current liabilities 

Long-term debt 

Deferred income taxes 

Other liabilities 

Total liabilities 

Redeemable interest 

Stockholders’ equity: 

    Common stock, 754.6 shares issued, $0.10 par value 

    Additional paid-in capital 

    Retained earnings 

    Common stock in treasury, at cost, shares of 113.8 and 106.1 

    Accumulated other comprehensive loss 

Total stockholders’ equity 

Noncontrolling interests 

Total equity 

Total liabilities and equity 

See accompanying notes to consolidated financial statements.

May 26, 2013  May 27,2012

$   741.4   $ 

471.2 

  1,446.4  

  1,323.6 

  1,545.5  

  1,478.8 

128.0  

437.6  

59.7

358.1 

  4,298.9  

  3,691.4 

  3,878.1  

  3,652.7 

  8,622.2  

  8,182.5 

  5,015.1  

  4,704.9 

843.7  

865.3 

$ 22,658.0   $ 21,096.8 

$   1,423.2   $  1,148.9 

  1,443.3   

599.7 

741.2 

526.5 

  1,827.7 

  1,426.6 

  5,293.9  

  3,843.2 

  5,926.1  

  6,161.9 

  1,389.1 

   1,171.4 

  1,952.9  

  2,189.8 

  14,562.0  

  13,366.3 

967.5  

847.8 

75.5  

75.5 

  1,166.6  

  1,308.4 

  10,702.6   

  9,958.5 

(3,687.2) 

(1,585.3) 

(3,177.0)

(1,743.7)

  6,672.2  

  6,421.7 

456.3  

461.0 

  7,128.5  

  6,882.7 

$ 22,658.0   $ 21,096.8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
48
48

Healthy Growth
Healthy Growth

Consolidated Statements of Total Equity and Redeemable Interest

GENERAL MILLS, INC. AND SUBSIDIARIES

$.10 Par Value Common Stock 
(One Billion Shares Authorized)
Issued 

Treasury

Par 
Shares  Amount 

  Additional 
Paid-In 
Capital 

Shares 

Amount 

  Accumulated
Other
Retained  Comprehensive  Noncontrolling 
Interests 
Earnings 

Income (Loss) 

Total  Redeemable
Interest

Equity 

754.6  

$75.5   $1,307.1  

(98.1)  $(2,615.2)  $8,122.4  

$(1,486.9) 

$245.1   $5,648.0 

1,798.3  

476.1  

5.9   2,280.3  

(31.8) 

 (1,163.5) 

(729.4) 

(22.2) 

20.1  

568.4  

(70.4) 

105.3  

(729.4) 

(1,163.5) 

546.2  

(70.4) 

105.3  

(4.3) 

(4.3) 

 754.6  

$75.5   $1,319.8  

(109.8)  $(3,210.3)  $9,191.3  

$(1,010.8) 

$246.7   $6,612.2  

1,567.3  

(732.9) 

(44.3) 

790.1  

(86.1)

(8.3) 

(313.0) 

(800.1) 

3.2  

12.0  

346.3  

(93.4) 

108.3  

(29.5) 

(800.1) 

(313.0) 

349.5  

(93.4) 

108.3  

263.8  

263.8  

904.4 

(29.5) 

29.5 

(5.2) 

(5.2) 

 754.6  

$75.5   $1,308.4  

(106.1)  $(3,177.0)  $9,958.5  

$(1,743.7) 

$461.0   $6,882.7  

$847.8 

1,855.2  

158.4  

18.3   2,031.9  

 42.8 

(1,111.1) 

(30.0) 

(24.2) 

(1,014.9) 

(38.6) 

16.5  

504.7  

(80.5) 

100.4  

(93.1) 

(1,111.1) 

(1,044.9) 

466.1  

(80.5) 

100.4  

(93.1) 

93.1 

(23.0) 

(23.0) 

(16.2)

In Millions, Except per Share Data 

Balance as of May 30, 2010 
Total comprehensive income 

Cash dividends declared 

   ($1.12 per share) 

Shares purchased 

Stock compensation plans (includes 

   income tax benefits of $106.2) 

Unearned compensation related 

   to restricted stock unit awards 

Earned compensation 

Distributions to noncontrolling 

   interest holders 

Balance as of May 29, 2011 
Total comprehensive 

   income (loss) 

Cash dividends declared 

   ($1.22 per share) 

Shares purchased 

Stock compensation plans (includes 

   income tax benefits of $63.1) 

Unearned compensation related 

   to restricted stock unit awards 

Earned compensation 

Addition of redeemable and 

   noncontrolling interest from 

   acquisitions 

Increase in redemption

   value of redeemable

   interest 

Distributions to noncontrolling 

   interest holders 

Balance as of May 27, 2012 
Total comprehensive 

   income 

Cash dividends declared 

   ($1.70 per share) 

Shares purchased 

Stock compensation plans (includes 

   income tax benefits of $103.0) 

Unearned compensation related 

   to restricted stock unit awards 

Earned compensation 

Increase in redemption

   value of redeemable

   interest 

Distributions to redeemable and

   noncontrolling interest holders 

Balance as of May 26, 2013 

754.6  

$75.5   $1,166.6  

(113.8)  $(3,687.2)  $10,702.6  

$(1,585.3) 

$456.3   $7,128.5  

$967.5 

See accompanying notes to consolidated financial statements.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual Report 2013

49

Consolidated Statements of Cash Flows

GENERAL MILLS, INC. AND SUBSIDIARIES

In Millions 

Cash Flows - Operating Activities 
   Net earnings, including earnings attributable to redeemable and noncontrolling interests 
   Adjustments to reconcile net earnings to net cash provided by operating activities: 
         Depreciation and amortization 
         After-tax earnings from joint ventures 
         Distributions of earnings from joint ventures 
         Stock-based compensation 
         Deferred income taxes 
         Tax benefit on exercised options 
         Pension and other postretirement benefit plan contributions 
         Pension and other postretirement benefit plan costs 
         Divestitures (gain) 
         Restructuring, impairment, and other exit costs 
         Changes in current assets and liabilities, excluding the effects of acquisitions 
         Other, net 
            Net cash provided by operating activities 
Cash Flows - Investing Activities 
   Purchases of land, buildings, and equipment 
   Acquisitions, net of cash acquired 
   Investments in affiliates, net 
   Proceeds from disposal of land, buildings, and equipment 
   Proceeds from divestiture of product lines 
   Exchangeable note 
   Other, net 
            Net cash used by investing activities 
Cash Flows - Financing Activities 
   Change in notes payable 
   Issuance of long-term debt 
   Payment of long-term debt 
   Proceeds from common stock issued on exercised options 
   Tax benefit on exercised options 
   Purchases of common stock for treasury 
   Dividends paid 
   Distributions to noncontrolling and redeemable interest holders 
   Other, net 
            Net cash used by financing activities 
Effect of exchange rate changes on cash and cash equivalents 
Increase (decrease) in cash and cash equivalents 
Cash and cash equivalents - beginning of year 
Cash and cash equivalents - end of year 
Cash Flow from Changes in Current Assets and Liabilities, excluding the effects of acquisitions: 
   Receivables 
   Inventories 
   Prepaid expenses and other current assets 
   Accounts payable 
   Other current liabilities 
Changes in current assets and liabilities 

See accompanying notes to consolidated financial statements.

Fiscal Year

 2013  

2012  

2011 

$ 1,892.5  

$ 1,589.1  

$ 1,803.5 

588.0  
(98.8) 
115.7  
 100.4  
 81.8  
 (103.0) 
 (223.2) 
 131.2  
— 
(60.2) 
 471.1  
 30.5  
 2,926.0  

 (613.9) 
 (898.0) 
(40.4) 
 24.2  
— 
 16.2  
 (3.5) 
(1,515.4) 

 (44.5) 
 1,001.1  
 (542.3) 
 300.8  
 103.0  
(1,044.9) 
 (867.6) 
 (39.2) 
 (6.6) 
 (1,140.2) 
 (0.2) 
 270.2  
 471.2  
$   741.4  

$ 

(44.6) 
 18.7  
 (64.3) 
 263.6  
 297.7  
$   471.1  

 541.5  
 (88.2) 
 68.0  
 108.3  
 149.4  
 (63.1) 
 (222.2) 
 77.8  
— 
 97.8  
 243.8  
 (95.0) 
 2,407.2  

 (675.9) 
 (1,050.1) 
 (22.2) 
 2.2  
— 
 (131.6) 
 6.8  
 (1,870.8) 

 227.9  
 1,390.5  
 (1,450.1) 
 233.5  
 63.1  
 (313.0) 
 (800.1) 
 (5.2) 
 (13.2) 
 (666.6) 
 (18.2) 
 (148.4) 
 619.6  
$  471.2  

$   (24.2) 
  144.5  
 149.4  
 12.1  
 (38.0) 
$   243.8  

 472.6 
 (96.4)
 72.7 
 105.3 
 205.3 
 (106.2)
 (220.8)
 73.6 
 (17.4)
 (1.3)
 (720.9)
 (38.9)
 1,531.1 

 (648.8)
 (123.3)
 (1.8)
 4.1 
 34.4 
 — 
 20.3 
 (715.1)

 (742.6)
 1,200.0 
 (7.4)
 410.4 
 106.2 
 (1,163.5)
 (729.4)
 (4.3)
 (10.3)
 (940.9)
 71.3 
 (53.6)
 673.2 
$   619.6 

$   (69.8)
   (240.0)
 (96.0)
 109.0 
 (424.1)
$  (720.9)

 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
50

Healthy Growth

Notes to Consolidated Financial Statements

GENERAL MILLS, INC. AND SUBSIDIARIES

NOTE 1. BASIS OF PRESENTATION AND 
RECLASSIFICATIONS

Basis  of  Presentation  Our  Consolidated  Financial 
Statements  include  the  accounts  of  General  Mills, 
Inc. and all subsidiaries in which we have a control-
ling financial interest. Intercompany transactions and 
accounts, including any noncontrolling and redeemable 
interests’ share of those transactions, are eliminated in 
consolidation.

Our fiscal year ends on the last Sunday in May. Fiscal 

years 2013, 2012 and 2011 each consisted of 52 weeks.

Change in Reporting Period As part of a long-term plan 
to conform the fiscal year ends of all our operations, we 
have changed the reporting period of certain countries 
within our International segment from an April fiscal 
year end to a May fiscal year end to match our fiscal 
calendar. Accordingly, in the year of change, our results 
include 13 months of results from the affected opera-
tions compared to 12 months in previous fiscal years. 
We changed the reporting period for our operations in 
Europe and Australia in fiscal 2013, and we changed 
the reporting period for our operations in China in fis-
cal 2012. The impact of these changes was not material 
to our consolidated results of operations and, therefore, 
we did not restate prior period financial statements for 
comparability. Our Yoplait S.A.S., Yoplait Marques S.A.S., 
Yoki Alimentos S.A. (Yoki), and India businesses remain 
on an April fiscal year end. 

Certain  reclassifications  to  our  previously  reported 
financial information have been made to conform to the 
current period presentation.

NOTE 2. SUMMARY OF SIGNIFICANT  
ACCOUNTING POLICIES

Cash and Cash Equivalents We  consider  all  invest-
ments  purchased  with  an  original  maturity  of  three 
months or less to be cash equivalents.

inventories and all related cash contracts and derivatives 
are  valued  at  market  with  all  net  changes  in  value 
recorded in earnings currently.

Inventories outside of the United States are generally 
valued at the lower of cost, using the first-in, first-out 
(FIFO) method, or market.

Shipping  costs  associated  with  the  distribution  of 
finished product to our customers are recorded as cost 
of sales, and are recognized when the related finished 
product is shipped to and accepted by the customer.

Land, Buildings, Equipment, and Depreciation Land 
is recorded at historical cost. Buildings and equipment, 
including  capitalized  interest  and  internal  engineer-
ing  costs,  are  recorded  at  cost  and  depreciated  over 
estimated useful lives, primarily using the straight-line 
method. Ordinary maintenance and repairs are charged 
to cost of sales. Buildings are usually depreciated over 40 
to 50 years, and equipment, furniture, and software are 
usually depreciated over 3 to 10 years. Fully depreciated 
assets are retained in buildings and equipment until dis-
posal. When an item is sold or retired, the accounts are 
relieved of its cost and related accumulated depreciation 
and the resulting gains and losses, if any, are recognized 
in earnings. As of May 26, 2013, assets held for sale were 
insignificant.

Long-lived assets are reviewed for impairment when-
ever events or changes in circumstances indicate that 
the carrying amount of an asset (or asset group) may 
not be recoverable. An impairment loss would be recog-
nized when estimated undiscounted future cash flows 
from the operation and disposition of the asset group 
are less than the carrying amount of the asset group. 
Asset groups have identifiable cash flows and are largely 
independent of other asset groups. Measurement of an 
impairment loss would be based on the excess of the car-
rying amount of the asset group over its fair value. Fair 
value is measured using a discounted cash flow model or 
independent appraisals, as appropriate.

Inventories All inventories in the United States other 
than grain are valued at the lower of cost, using the 
last-in,  first-out  (LIFO)  method,  or  market.  Grain 

Goodwill  and  Other  Intangible  Assets  Goodwill 
is  not  subject  to  amortization  and  is  tested  for 
impairment annually and whenever events or changes 
in  circumstances  indicate  that  impairment  may  have 

Annual Report 2013

51

occurred. Impairment testing is performed for each of 
our reporting units. We compare the carrying value of a 
reporting unit, including goodwill, to the fair value of the 
unit. Carrying value is based on the assets and liabilities 
associated with the operations of that reporting unit, 
which often requires allocation of shared or corporate 
items among reporting units. If the carrying amount of a 
reporting unit exceeds its fair value, we revalue all assets 
and liabilities of the reporting unit, excluding goodwill, 
to determine if the fair value of the net assets is greater 
than the net assets including goodwill. If the fair value 
of the net assets is less than the carrying amount of 
net assets including goodwill, impairment has occurred. 
Our estimates of fair value are determined based on a 
discounted cash flow model. Growth rates for sales and 
profits are determined using inputs from our annual 
long-range planning process. We also make estimates of 
discount rates, perpetuity growth assumptions, market 
comparables,  and  other  factors.  We  performed  our 
fiscal 2013 assessment as of November 26, 2012, and 
determined there was no impairment of goodwill for 
any of our reporting units as their related fair values 
were substantially in excess of their carrying values.

We evaluate the useful lives of our other intangible 
assets, mainly brands, to determine if they are finite or 
indefinite-lived. Reaching a determination on useful life 
requires significant judgments and assumptions regard-
ing the future effects of obsolescence, demand, compe-
tition, other economic factors (such as the stability of 
the industry, known technological advances, legislative 
action that results in an uncertain or changing regula-
tory environment, and expected changes in distribution 
channels), the level of required maintenance expendi-
tures, and the expected lives of other related groups of 
assets. Intangible assets that are deemed to have definite 
lives are amortized on a straight-line basis, over their 
useful lives, generally ranging from 4 to 30 years.

Our indefinite-lived intangible assets, mainly intan-
gible  assets  primarily  associated  with  the Pillsbury, 
Totino’s, Progresso, Green Giant, Yoplait, Old El Paso, 
Yoki,  and  Häagen-Dazs  brands,  are  also  tested  for 
impairment annually and whenever events or changes 
in circumstances indicate that their carrying value may 
not be recoverable. We performed our fiscal 2013 assess-
ment of our brand intangibles as of November 26, 2012. 
Our estimate of the fair value of the brands was based 
on a discounted cash flow model using inputs which 
included projected revenues from our annual long-range 
plan, assumed royalty rates that could be payable if we 
did not own the brands, and a discount rate. As of our 

assessment date, there was no impairment of any of our 
indefinite-lived intangible assets as their related fair val-
ues were substantially in excess of the carrying values.

Our finite-lived intangible assets, primarily acquired 
franchise agreements and customer relationships, are 
reviewed for impairment whenever events or changes in 
circumstances indicate that the carrying amount of an 
asset may not be recoverable. An impairment loss would 
be recognized when estimated undiscounted future cash 
flows from the operation and disposition of the asset 
are less than the carrying amount of the asset. Assets 
generally have identifiable cash flows and are largely 
independent of other assets. Measurement of an impair-
ment loss would be based on the excess of the carry-
ing amount of the asset over its fair value. Fair value is 
measured using a discounted cash flow model or other 
similar valuation model, as appropriate. 

Investments  in  Joint  Ventures  Our  investments  in 
companies over which we have the ability to exercise 
significant influence are stated at cost plus our share 
of  undistributed  earnings  or  losses.  We  receive  roy-
alty income from certain joint ventures, incur various 
expenses  (primarily  research  and  development),  and 
record the tax impact of certain joint venture opera-
tions that are structured as partnerships. In addition, we 
make advances to our joint ventures in the form of loans 
or capital investments. We also sell certain raw materi-
als, semi-finished goods, and finished goods to the joint 
ventures, generally at market prices.

In addition, we assess our investments in our joint 
ventures if we have reason to believe an impairment 
may have occurred including, but not limited to, ongoing 
operating  losses,  projected  decreases  in  earnings, 
increases  in  the  weighted  average  cost  of  capital 
or  significant  business  disruptions.    The  significant 
assumptions used to estimate fair value include revenue 
growth and profitability, royalty rates, capital spending, 
depreciation and taxes, foreign currency exchange rates 
and a discount rate. By their nature, these projections 
and assumptions are uncertain. If we were to determine 
the current fair value of our investment was less than 
the carrying value of the investment, then we would 
assess if the shortfall was of a temporary or permanent 
nature and write down the investment to its fair value if 
we concluded the impairment is other than temporary.

Redeemable  Interest  On  July  1,  2011,  we  acquired 
a  51  percent  controlling  interest  in  Yoplait  S.A.S.,  a 
consolidated entity. Sodiaal International (Sodiaal) holds 

52

Healthy Growth

the  remaining  49  percent  interest  in  Yoplait  S.A.S. 
Sodiaal has the ability to put a limited portion of its 
redeemable interest to us at fair value once per year up 
to a maximum of 9 years. This put option requires us 
to classify Sodiaal’s interest as a redeemable interest 
outside of equity on our Consolidated Balance Sheets 
for as long as the put is exercisable by Sodiaal. When 
the put is no longer exercisable, the redeemable interest 
will be reclassified to noncontrolling interests on our 
Consolidated  Balance  Sheets. We  adjust  the  value  of 
the  redeemable  interest  through  additional  paid-in 
capital on our Consolidated Balance Sheets quarterly 
to the redeemable interest’s redemption value, which 
approximates its fair value. During the third quarter 
of  fiscal  2013,  we  adjusted  the  redeemable  interest’s 
redemption  value  based  on  a  discounted  cash  flow 
model. The significant assumptions used to estimate the 
redemption value include projected revenue growth and 
profitability from our long range plan, capital spending, 
depreciation and taxes, foreign currency rates, and a 
discount rate.

Variable Interest Entities As of May 26, 2013, we had 
invested in four variable interest entities (VIEs). None of 
our VIEs are material to our results of operations, finan-
cial condition, or liquidity as of and for the year ended 
May 26, 2013. We determined whether or not we were 
the primary beneficiary (PB) of each VIE using a qualita-
tive assessment that considered the VIE’s purpose and 
design, the involvement of each of the interest holders, 
and the risks and benefits of the VIE.  We are the PB 
of three of the VIEs. We provided minimal financial or 
other support to our VIEs during fiscal 2013, and there 
are no arrangements related to VIEs that would require 
us to provide significant financial support in the future.

to  return  product.  In  limited  circumstances,  product 
returned in saleable condition is resold to other customers 
or outlets. Receivables from customers generally do not 
bear interest. Terms and collection patterns vary around 
the world and by channel. The allowance for doubtful 
accounts  represents  our  estimate  of  probable  non-
payments and credit losses in our existing receivables, as 
determined based on a review of past due balances and 
other specific account data. Account balances are written 
off against the allowance when we deem the amount is 
uncollectible.

Environmental Environmental costs relating to exist-
ing conditions caused by past operations that do not 
contribute to current or future revenues are expensed. 
Liabilities for anticipated remediation costs are recorded 
on an undiscounted basis when they are probable and 
reasonably estimable, generally no later than the com-
pletion of feasibility studies or our commitment to a 
plan of action.

Advertising Production Costs We expense the produc-
tion costs of advertising the first time that the advertis-
ing takes place.

Research  and  Development  All  expenditures  for 
research and development (R&D) are charged against 
earnings in the year incurred. R&D includes expenditures 
for new product and manufacturing process innovation, 
and the annual expenditures are comprised primarily of 
internal salaries, wages, consulting, and other supplies 
attributable to time spent on R&D activities. Other costs 
include depreciation and maintenance of research facili-
ties, including assets at facilities that are engaged in pilot 
plant activities.

Revenue Recognition We recognize sales revenue when 
the shipment is accepted by our customer. Sales include 
shipping and handling charges billed to the customer 
and are reported net of consumer coupon redemption, 
trade promotion and other costs, including estimated 
allowances for returns, unsalable product, and prompt 
pay  discounts.  Sales,  use,  value-added,  and  other 
excise  taxes  are  not  recognized  in  revenue.  Coupons 
are  recorded  when  distributed,  based  on  estimated 
redemption rates. Trade promotions are recorded based 
on estimated participation and performance levels for 
offered programs at the time of sale. We generally do not 
allow a right of return. However, on a limited case-by-
case basis with prior approval, we may allow customers 

Foreign Currency Translation For all significant foreign 
operations, the functional currency is the local currency. 
Assets and liabilities of these operations are translated 
at  the  period-end  exchange  rates.  Income  statement 
accounts are translated using the average exchange rates 
prevailing during the year. Translation adjustments are 
reflected within accumulated other comprehensive loss 
(AOCI)  in  stockholders’  equity.  Gains  and  losses  from 
foreign currency transactions are included in net earnings 
for the period, except for gains and losses on investments 
in subsidiaries for which settlement is not planned for the 
foreseeable future and foreign exchange gains and losses 
on  instruments  designated  as  net  investment  hedges. 
These gains and losses are recorded in AOCI.

Annual Report 2013

53

Derivative Instruments All derivatives are recognized 
on the Consolidated Balance Sheets at fair value based 
on quoted market prices or our estimate of their fair 
value, and are recorded in either current or noncurrent 
assets or liabilities based on their maturity. Changes in 
the fair values of derivatives are recorded in net earnings 
or  other  comprehensive  income,  based  on  whether 
the instrument is designated and effective as a hedge 
transaction and, if so, the type of hedge transaction. 
Gains  or  losses  on  derivative  instruments  reported 
in AOCI are reclassified to earnings in the period the 
hedged item affects earnings. If the underlying hedged 
transaction  ceases  to  exist,  any  associated  amounts 
reported  in  AOCI  are  reclassified  to  earnings  at  that 
time. Any ineffectiveness is recognized in earnings in 
the current period.

Stock-based  Compensation  We  generally  measure 
compensation expense for grants of restricted stock units 
using the value of a share of our stock on the date of 
grant. We estimate the value of stock option grants using 
a Black-Scholes valuation model. Stock compensation is 
recognized straight line over the vesting period. Our stock 
compensation expense is recorded in selling, general and 
administrative (SG&A) expenses and cost of sales in the 
Consolidated Statements of Earnings and allocated to 
each reportable segment in our segment results.

Certain equity-based compensation plans contain pro-
visions that accelerate vesting of awards upon retire-
ment, termination or death of eligible employees and 
directors. We consider a stock-based award to be vested 
when the employee’s retention of the award is no longer 
contingent on providing subsequent service. Accordingly, 
the related compensation cost is recognized immediately 
for awards granted to retirement-eligible individuals or 
over the period from the grant date to the date retire-
ment eligibility is achieved, if less than the stated vest-
ing period.

We report the benefits of tax deductions in excess 
of recognized compensation cost as a financing cash 
flow,  thereby  reducing  net  operating  cash  flows  and 
increasing net financing cash flows.

Defined Benefit Pension, Other Postretirement, and 
Postemployment  Benefit  Plans  We  sponsor  several 
domestic and foreign defined benefit plans to provide 
pension, health care, and other welfare benefits to retired 
employees. Under certain circumstances, we also provide 
accruable benefits to former or inactive employees in the 
United States and Canada and members of our Board of 

Directors, including severance and certain other benefits 
payable upon death. We recognize an obligation for any 
of these benefits that vest or accumulate with service. 
Postemployment benefits that do not vest or accumulate 
with service (such as severance based solely on annual 
pay rather than years of service) are charged to expense 
when incurred. Our postemployment benefit plans are 
unfunded.

We recognize the underfunded or overfunded status 
of a defined benefit postretirement plan as an asset or 
liability and recognize changes in the funded status in 
the year in which the changes occur through AOCI.

Use of Estimates Preparing our Consolidated Financial 
Statements in conformity with accounting principles 
generally accepted in the United States requires us to 
make estimates and assumptions that affect reported 
amounts of assets and liabilities, disclosures of contin-
gent assets and liabilities at the date of the financial 
statements, and the reported amounts of revenues and 
expenses during the reporting period. These estimates 
include our accounting for promotional expenditures, 
valuation of long-lived assets, intangible assets, redeem-
able interest, stock-based compensation, income taxes, 
and defined benefit pension, post-retirement and post-
employment benefits. Actual results could differ from 
our estimates.

Other New Accounting Standards In fiscal 2013, we 
adopted new accounting guidance for the presentation 
of  other  comprehensive  income  (OCI). This  guidance 
requires entities to present net income and OCI in either 
a single continuous statement or in separate consecutive 
statements. The guidance does not change the compo-
nents of net income or OCI, when OCI should be reclas-
sified to net income, or the earnings per share (EPS) 
calculation. This guidance did not have an impact our 
results of operations or financial position.

In fiscal 2013, we adopted new accounting guidance 
intended  to  simplify  indefinite-lived  intangible  asset 
impairment testing. Entities are allowed to perform a 
qualitative  assessment  of  indefinite-lived  intangible 
asset impairment to determine whether a quantitative 
assessment is necessary. We adopted this guidance for 
our annual indefinite-lived intangible asset impairment 
test for fiscal 2013, which was conducted as of the first 
day of the third quarter. The adoption of this guidance 
did not have an impact on our results of operations or 
financial position. 

54

Healthy Growth

In fiscal 2012, we adopted new accounting guidance 
for  fair  value  measurements  providing  common  fair 
value measurement and disclosure requirements. The 
adoption of the guidance did not have an impact on our 
results of operations or financial condition. 

In fiscal 2012, we adopted new accounting guidance 
on employer’s disclosures about participation in multi-
employer benefit plans. The adoption of the guidance 
did not have an impact on our results of operations or 
financial condition. 

In  fiscal  2012,  we  adopted  new  accounting  guid-
ance intended to simplify goodwill impairment testing. 
Entities are allowed to perform a qualitative assessment 
of goodwill impairment to determine whether a quan-
titative assessment is necessary. We adopted this guid-
ance for our annual goodwill impairment test for fiscal 
2012. The adoption of this guidance did not have an 
impact on our results of operations or financial position.
In fiscal 2011, we adopted new accounting guidance on 
the consolidation model for VIEs. The guidance requires 
companies to qualitatively assess the determination of the 
primary beneficiary of a VIE based on whether the com-
pany (1) has the power to direct matters that most sig-
nificantly impact the VIE’s economic performance, and (2) 
has the obligation to absorb losses or the right to receive 
benefits of the VIE that could potentially be significant 
to the VIE. The adoption of the guidance did not have an 
impact on our results of operations or financial condition.

NOTE 3. ACQUISITIONS

On  August  1,  2012,  we  acquired  Yoki,  a  privately 
held  food  company  headquartered  in  Sao  Bernardo 
do Campo, Brazil, for an aggregate purchase price of 
$939.8  million,  including  $88.8  million  of  non-cash 
consideration for net debt assumed. Yoki operates in 
several food categories, including snacks, convenient 
meals, basic foods, and seasonings. We consolidated 
Yoki into our Consolidated Balance Sheets and recorded 
goodwill of $363.0 million. Indefinite lived intangible 
assets  acquired  include  brands  of  $253.0  million. 
Finite lived intangible assets acquired primarily include 
customer relationships of $17.5 million. The pro forma 
effects of this acquisition were not material. 

During the first quarter of fiscal 2012, we acquired 
a 51 percent controlling interest in Yoplait S.A.S. and 
a 50 percent interest in Yoplait Marques S.A.S. from 
PAI  Partners  and  Sodiaal  for  an  aggregate  purchase 
price of $1.2 billion, including $261.3 million of non-
cash consideration for debt assumed. We consolidated 

both  entities  into  our  Consolidated  Balance  Sheets 
and  recorded  goodwill  of  $1.5  billion.  Indefinite  lived 
intangible assets acquired primarily include brands of 
$476.0  million.  Finite  lived  intangible  assets  acquired 
primarily include franchise agreements of $440.2 million 
and customer relationships of $107.3 million. In addition, 
we purchased a zero coupon exchangeable note due in 
2016  from  Sodiaal  with  a  notional  amount  of  $131.6 
million and a fair value of $110.9 million. As of May 26, 
2013, $16.2 million of the exchangeable note has been 
repaid. The pro forma effects of this acquisition were not 
material.

NOTE 4. RESTRUCTURING, IMPAIRMENT, AND OTHER 
EXIT COSTS

We view our restructuring activities as actions that help 
us  meet  our  long-term  growth  targets.  Activities  we 
undertake must meet internal rate of return and net 
present value targets. Each restructuring action normally 
takes one to two years to complete. At completion (or 
as each major stage is completed in the case of multi-
year programs), the project begins to deliver cash sav-
ings and/or reduced depreciation. These activities result 
in various restructuring costs, including asset write-offs, 
exit charges including severance, contract termination 
fees, and decommissioning and other costs. Depreciation 
associated with restructured assets, as used in the con-
text of our disclosures regarding restructuring activity, 
refers to the increase in depreciation expense caused by 
shortening the useful life or updating the salvage value 
of depreciable fixed assets to coincide with the end of 
production under an approved restructuring plan. Any 
impairment of the asset is recognized immediately in the 
period the plan is approved.

In fiscal 2013, we recorded restructuring, impairment, 
and other exit costs pursuant to approved plans as follows:

Expense, in Millions 

Charges associated with restructuring actions  

  previously announced 

Total 

$19.8 

$19.8 

In  fiscal  2013,  we  recorded  an  $18.6  million 
restructuring charge related to a productivity and cost 
savings plan approved in the fourth quarter of fiscal 2012, 
consisting of $10.6 million of employee severance expense 
and other exit costs of $8.0 million. All of our operating 
segments were affected by these actions including $15.9 
million related to our International segment, $1.8 million 

Annual Report 2013

55

related  to  our  U.S.  Retail  segment,  and  $0.9  million 
related to our Bakeries and Foodservice segment. These 
restructuring actions are expected to be completed by 
the  end  of  fiscal  2014.  In  addition,  we  recorded  $1.2 
million  of  charges  associated  with  other  previously 
announced restructuring actions. In fiscal 2013, we paid 
$79.9 million in cash related to restructuring actions.  

In fiscal 2012, we recorded restructuring, impairment, 
and  other  exit  costs  pursuant  to  approved  plans  as 
follows:

Expense, in Millions 

Productivity and cost savings plan 

$100.6 

Charges associated with restructuring actions  

In fiscal 2011, we recorded restructuring, impairment, 
and  other  exit  costs  pursuant  to  approved  plans  as 
follows:

Expense, in Millions 

Discontinuation of fruit-flavored snack product line 

$1.7 

Charges associated with restructuring actions  

  previously announced 

Total 

2.7 

$4.4 

The roll forward of our restructuring and other exit 
cost reserves, included in other current liabilities, is as 
follows:

Contract  
Termination 

    Other
Exit
Costs 

 Total

  previously announced 

Total 

1.0 

In Millions  

Severance 

$101.6 

Reserve balance as of  

In fiscal 2012, we recorded a $100.6 million restructuring 
charge related to a productivity and cost savings plan 
approved in the fourth quarter of fiscal 2012. The plan was 
designed to improve organizational effectiveness and focus 
on key growth strategies, and included organizational 
changes to strengthen business alignment and actions 
to accelerate administrative efficiencies across all of our 
operating segments and support functions. In connection 
with  this  initiative,  we  eliminated  approximately  850 
positions globally. The restructuring charge consisted of 
$87.6 million of employee severance expense and a non-
cash charge of $13.0 million related to the write-off of 
certain long-lived assets in our U.S. Retail segment. All 
of our operating segments and support functions were 
affected by these actions including $69.9 million related 
to our U.S. Retail segment, $12.2 million related to our 
Bakeries and Foodservice segment, $9.5 million related 
to our International segment, and $9.0 million related to 
our administrative functions. In fiscal 2012, we paid $3.8 
million in cash related to restructuring actions taken in 
fiscal 2012 and previous years. 

  May 30, 2010 

$  2.6  

$ 8.1   $  0.1  $ 10.8

2011 charges, including  

  foreign currency translation 

 —  

 —  

 — 

 — 

Utilized in 2011 

 (0.9) 

 (2.6) 

 (0.1)   (3.6)

Reserve balance as of  

  May 29, 2011 

 1.7  

 5.5  

— 

7.2 

2012 charges, including  

  foreign currency translation  82.4  

 —  

 — 

 82.4 

Utilized in 2012 

 (1.0) 

 (2.8) 

0.1    (3.7)

Reserve balance as of  

  May 27, 2012 

83.1  

 2.7  

 0.1    85.9 

2013 charges, including  

  foreign currency translation  10.6  

—  

 — 

 10.6 

Utilized in 2013 

 (74.2) 

 (2.7) 

 (0.1)  (77.0)

Reserve balance as of  

  May 26, 2013 

$ 19.5  

$  —   $   —  $ 19.5 

The  charges  recognized  in  the  roll  forward  of  our 
reserves for restructuring and other exit costs do not 
include  items  charged  directly  to  expense  (e.g.,  asset 
impairment  charges,  the  gain  or  loss  on  the  sale  of 
restructured assets, and the write-off of spare parts) and 
other periodic exit costs recognized as incurred, as those 
items are not reflected in our restructuring and other 
exit cost reserves on our Consolidated Balance Sheets.

 
 
 
 
 
 
56

Healthy Growth

NOTE 5. INVESTMENTS IN JOINT VENTURES 

NOTE 6. GOODWILL AND OTHER INTANGIBLE ASSETS

We have a 50 percent equity interest in Cereal Partners 
Worldwide  (CPW),  which  manufactures  and  markets 
ready-to-eat cereal products in more than 130 countries 
and republics outside the United States and Canada. 
CPW  also  markets  cereal  bars  in  several  European 
countries  and  manufactures  private  label  cereals  for 
customers in the United Kingdom. We have guaranteed 
a portion of CPW’s debt and its pension obligation in the 
United Kingdom. 

We also have a 50 percent equity interest in Häagen-
Dazs Japan, Inc. (HDJ). This joint venture manufactures, 
distributes,  and  markets  Häagen-Dazs   ice  cream 
products and frozen novelties. 

Results from our CPW and HDJ joint ventures are 

reported for the 12 months ended March 31.

Joint venture related balance sheet activity follows: 

The components of goodwill and other intangible assets 
are as follows:

May 26,  
2013 

May 27,
2012

$ 8,622.2  

$8,182.5 

In Millions 

Goodwill 

Other intangible assets: 

Intangible assets not subject  

  to amortization: 

  Brands and other  

indefinite-lived intangibles 

 4,499.5  

4,217.1 

Intangible assets subject to amortization: 

  Franchise agreements, customer 

  relationships, and other

  finite-lived intangibles 

  Less accumulated amortization 

 602.6  

 (87.0) 

Intangible assets subject to amortization 

 515.6  

 544.7 

 (56.9)

 487.8 

Other intangible assets 

 5,015.1  

 4,704.9 

$13,637.3   $12,887.4 

In Millions 

Cumulative investments 

Goodwill and other intangibles 

Aggregate advances 

May 26, 
2013 

 May 27,
2012

Total 

$ 478.5  

$ 529.0 

 537.2  

 291.5  

 522.1 

 268.1 

Based on the carrying value of finite-lived intangible 
assets  as  of  May  26,  2013,  amortization  expense  for 
each  of  the  next  five  fiscal  years  is  estimated  to  be 
approximately $30 million.

Joint venture earnings and cash flow activity follows:

Fiscal Year

In Millions 

 2013  

2012  

2011  

Sales to joint ventures 

Net advances 

Dividends received 

$12.3  

 36.7  

 115.7  

$10.4  

$10.2 

 22.2  

 68.0  

 1.8 

 72.7 

Summary combined financial information for the joint 

ventures on a 100 percent basis follows:

In Millions 

Net sales: 

  CPW    

  HDJ 

Total net sales 

Gross margin 

Fiscal Year

 2013  

2012  

2011  

$2,132.2   $2,152.6   $2,067.2 

 420.5  

 428.9  

 385.0 

 2,552.7  

 2,581.5    2,452.2 

 1,057.3  

 1,084.1    1,073.6 

Earnings before income taxes 

Earnings after income taxes 

 260.3  

 201.6  

 250.3  

 233.4 

 189.0  

 164.2 

In Millions 

Current assets 

Noncurrent assets 

Current liabilities 

Noncurrent liabilities 

May 26,    
2013 

 May 27,
2012

$  976.7  

$  934.8 

 1,088.2  

 1,717.4  

 115.1  

  1,078.0 

  1,671.0 

 91.0 

 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
           
 
 
 
 
 
 
 
Annual Report 2013

57

The changes in the carrying amount of goodwill for 

fiscal 2011, 2012, and 2013 are as follows:

The  changes  in  the  carrying  amount  of  other 
intangible assets for fiscal 2011, 2012, and 2013 are as 
follows:

 Total

In Millions  

U.S. 
Retail  

International 

 Joint 
Ventures 

 Total

U.S. 

Joint 
Retail   International  Foodservice  Ventures 

Bakeries 
and  

In Millions  

Balance as of  

  May 30, 2010  $5,098.3   $  122.0   $923.0   $449.5  $6,592.8 

Acquisitions 

Divestitures 

Other activity,  

  primarily foreign  

44.6  

 —  

 26.9  

 (0.5) 

— 

 (1.9) 

—  

—  

 71.5 

 (2.4)

  currency translation  — 

14.2  

 —  

 74.7  

 88.9 

Balance as of  

  May 29, 2011 

 5,142.9  

 162.6  

 921.1    524.2    6,750.8 

Acquisitions 

 670.3  

 946.4  

 —  

—   1,616.7 

Other activity,  
  primarily foreign  

  currency translation 

 —  

 (119.1) 

—  

 (65.9) 

 (185.0)

Balance as of  

  May 27, 2012 

 5,813.2  

 989.9  

 921.1    458.3    8,182.5 

Acquisitions 

Other activity,  

  primarily foreign  

 28.2  

 378.8  

—  

—  

 407.0 

  currency translation 

 —  

 18.3  

—  

 14.4  

 32.7 

Balance as of  

  May 26, 2013  $5,841.4   $1,387.0   $921.1   $472.7  $8,622.2

Balance as of  

  May 30, 2010 

$3,206.6  

$  445.3  

$63.1  $3,715.0 

Acquisitions 

Other activity,  

  primarily foreign  

 39.3  

 6.0  

 —  

 45.3 

  currency translation 

 (3.4) 

 46.6  

 9.8  

 53.0 

Balance as of  

  May 29, 2011 

 3,242.5  

 497.9  

 72.9    3,813.3 

Acquisitions 

Other activity,  

  primarily foreign  

 58.2  

 1,050.3  

—    1,108.5 

  currency translation 

 (3.7) 

 (204.1) 

 (9.1) 

 (216.9)

Balance as of  

  May 27, 2012 

 3,297.0  

 1,344.1  

 63.8    4,704.9 

Acquisitions 

Other activity,  

  primarily foreign  

 20.0  

 290.7  

 —  

 310.7 

  currency translation 

 (4.6) 

 3.4  

 0.7  

 (0.5)

Balance as of  

  May 26, 2013 

$3,312.4  

$1,638.2  

$64.5  $5,015.1 

 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
58

Healthy Growth

NOTE 7. FINANCIAL INSTRUMENTS, RISK 
MANAGEMENT ACTIVITIES, AND FAIR VALUES

instruments. Long-term debt is a Level 2 liability in the 
fair value hierarchy.

Financial Instruments
The  carrying  values  of  cash  and  cash  equivalents, 
receivables, accounts payable, other current liabilities, 
and notes payable approximate fair value. Marketable 
securities are carried at fair value. As of May 26, 2013, 
and May 27, 2012, a comparison of cost and market 
values of our marketable debt and equity securities is as 
follows:

Cost 

Market 
Value 

Gross 
Gains  

Gross 
Losses

 Fiscal Year 

 Fiscal Year 

 Fiscal Year  Fiscal Year

In Millions 

   2013   2012   2013   2012   2013   2012   2013   2012  

Available for sale: 

  Debt securities  $134.0  $52.2  $134.1  $52.3   $0.1   $0.1   $ —   $ — 

  Equity securities 

1.8   1.8   6.4   5.3   4.6   3.5   —   — 

Total 

$135.8  $54.0  $140.5  $57.6   $4.7   $3.6   $ —   $ — 

Earnings  include  less  than  $1  million  of  realized 
gains  from  sales  of  available-for-sale  marketable 
securities. Gains and losses are determined by specific 
identification. Classification of marketable securities as 
current or noncurrent is dependent upon our intended 
holding period, the security’s maturity date, or both. The 
aggregate unrealized gains and losses on available-for-
sale securities, net of tax effects, are classified in AOCI 
within stockholders’ equity. 

Scheduled maturities of our marketable securities are 

as follows:

In Millions 

Available for Sale

Cost 

 Market  
Value

Under 1 year (current) 

$  130.2  

$ 130.2 

From 1 to 3 years 

From 4 to 7 years 

Equity securities 

Total 

 2.2  

 1.6  

 1.8  

 2.3 

 1.6 

 6.4 

$  135.8  

$ 140.5 

Marketable  securities  with  a  market  value  of  $2.3 
million as of May 26, 2013, were pledged as collateral for 
derivative contracts.

The fair value and carrying amounts of long-term debt, 
including the current portion, were $8,027.3 million and 
$7,369.4 million, respectively, as of May 26, 2013. The 
fair value of long-term debt was estimated using market 
quotations  and  discounted  cash  flows  based  on  our 
current incremental borrowing rates for similar types of 

Risk Management Activities
As a part of our ongoing operations, we are exposed to 
market risks such as changes in interest and foreign 
currency  exchange  rates  and  commodity  and  equity 
prices. To manage these risks, we may enter into various 
derivative transactions (e.g., futures, options, and swaps) 
pursuant to our established policies.

Commodity Price Risk
Many  commodities  we  use  in  the  production  and 
distribution of our products are exposed to market price 
risks. We utilize derivatives to manage price risk for our 
principal ingredients and energy costs, including grains 
(oats, wheat, and corn), oils (principally soybean), non-
fat dry milk, natural gas, and diesel fuel. Our primary 
objective when entering into these derivative contracts 
is to achieve certainty with regard to the future price of 
commodities purchased for use in our supply chain. We 
manage our exposures through a combination of purchase 
orders,  long-term  contracts  with  suppliers,  exchange-
traded futures and options, and over-the-counter options 
and swaps. We offset our exposures based on current and 
projected market conditions and generally seek to acquire 
the inputs at as close to our planned cost as possible.

We use derivatives to manage our exposure to changes 
in commodity prices. We do not perform the assessments 
required  to  achieve  hedge  accounting  for  commodity 
derivative  positions.  Accordingly,  the  changes  in  the 
values of these derivatives are recorded currently in cost 
of sales in our Consolidated Statements of Earnings. 

Although we do not meet the criteria for cash flow 
hedge  accounting,  we  nonetheless  believe  that  these 
instruments are effective in achieving our objective of 
providing certainty in the future price of commodities 
purchased for use in our supply chain. Accordingly, for 
purposes of measuring segment operating performance 
these  gains  and  losses  are  reported  in  unallocated 
corporate items outside of segment operating results until 
such time that the exposure we are managing affects 
earnings.  At  that  time  we  reclassify  the  gain  or  loss 
from unallocated corporate items to segment operating 
profit, allowing our operating segments to realize the 
economic effects of the derivative without experiencing 
any resulting mark-to-market volatility, which remains 
in unallocated corporate items. 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
Annual Report 2013

59

Unallocated corporate items for fiscal 2013, fiscal 2012 

and fiscal 2011 included:

In Millions 

 2013  

2012  

2011  

Net gain (loss) on mark-to-market  

  valuation of commodity positions 

$ (7.6)  $ (122.5)  $ 160.3 

Fiscal Year

Net loss (gain) on commodity  

  positions reclassified from 

   unallocated corporate items  

  to segment operating profit 

 13.7  

   35.7 

  (93.6)

Net mark-to-market revaluation  

  of certain grain inventories 

  (1.7) 

   (17.4) 

   28.5 

Net mark-to-market valuation  

  of certain commodity positions 

   recognized in unallocated  

  corporate items 

$  4.4   $ (104.2)  $  95.2 

As  of  May  26,  2013,  the  net  notional  value  of 
commodity  derivatives  was  $526.3  million,  of  which 
$297.4 million related to agricultural inputs and $228.9 
million related to energy inputs. These contracts relate 
to inputs that generally will be utilized within the next 
12 months. 

Interest Rate Risk
We are exposed to interest rate volatility with regard 
to future issuances of fixed-rate debt, and existing and 
future issuances of floating-rate debt. Primary exposures 
include U.S. Treasury rates, LIBOR, Euribor, and com-
mercial paper rates in the United States and Europe. We 
use interest rate swaps, forward-starting interest rate 
swaps, and treasury locks to hedge our exposure to inter-
est rate changes, to reduce the volatility of our financing 
costs, and to achieve a desired proportion of fixed versus 
floating-rate debt, based on current and projected mar-
ket conditions. Generally under these swaps, we agree 
with a counterparty to exchange the difference between 
fixed-rate and floating-rate interest amounts based on 
an agreed upon notional principal amount.

Floating Interest Rate Exposures — Floating-to-fixed 
interest  rate  swaps  are  accounted  for  as  cash  flow 
hedges, as are all hedges of forecasted issuances of debt. 
Effectiveness is assessed based on either the perfectly 
effective hypothetical derivative method or changes in 
the present value of interest payments on the underlying 
debt. Effective gains and losses deferred to AOCI are 
reclassified into earnings over the life of the associated 
debt. Ineffective gains and losses are recorded as net 

interest. The amount of hedge ineffectiveness was less 
than $1 million in each of fiscal 2013, 2012, and 2011.

Fixed  Interest  Rate  Exposures  —  Fixed-to-floating 
interest  rate  swaps  are  accounted  for  as  fair  value 
hedges with effectiveness assessed based on changes in 
the fair value of the underlying debt and derivatives, 
using incremental borrowing rates currently available 
on loans with similar terms and maturities. Ineffective 
gains and losses on these derivatives and the underlying 
hedged items are recorded as net interest. The amount 
of hedge ineffectiveness was less than $1 million in each 
of fiscal 2013, 2012, and 2011.

During the fourth quarter of fiscal 2013, in advance of 
a planned debt refinancing, we entered into $250.0 mil-
lion of treasury locks with an average fixed rate of 1.95 
percent. 

During the third quarter of fiscal 2013, we entered 
into swaps to convert $250.0 million of 0.875 percent 
fixed-rate notes due January 29, 2016, to floating rates. 

During the second quarter of fiscal 2013, in advance of 
a planned debt refinancing, we entered into $200.0 mil-
lion of treasury locks with an average fixed rate of 2.82 
percent. All of these treasury locks were cash settled for 
$11.8 million during the third quarter of fiscal 2013, coin-
cident with the issuance of our $500.0 million 30-year 
fixed-rate notes. As of May 26, 2013, an $11.7 million 
pre-tax gain remained in AOCI, which will be reclassified 
to earnings over the term of the underlying debt. 

During the fourth quarter of fiscal 2011, first quar-
ter  of  fiscal  2012,  and  second  quarter  of  fiscal  2012, 
we  entered  into  $500.0  million,  $300.0  million,  and 
$200.0 million of forward starting swaps with average 
fixed rates of 3.9 percent, 2.7 percent, and 2.4 percent, 
respectively, in advance of a planned debt financing. All 
of these forward starting swaps were cash settled for 
$100.4 million coincident with the issuance of our $1.0 
billion 10-year fixed rate notes in November 2011. As of 
May 26, 2013, an $84.7 million pre-tax loss remained 
in AOCI, which will be reclassified to earnings over the 
term of the underlying debt. 

During the fourth quarter of fiscal 2011, we entered 
into swaps to convert $300.0 million of 1.55 percent 
fixed-rate notes due May 16, 2014, to floating rates. 

As of May 26, 2013, a $15.1 million pre-tax loss on cash 
settled interest rate derivatives for our $500.0 million 
30-year fixed rate notes issued June 1, 2010 remained 
in AOCI, which will be reclassified to earnings over the 
term of the underlying debt. 

As of May 26, 2013, an $8.3 million pre-tax loss on 
cash  settled  interest  rate  swaps  for  our  $1.0  billion 

    
60

Healthy Growth

10-year note issued January 24, 2007 remained in AOCI, 
which will be reclassified to earnings over the term of 
the underlying debt.

The following table summarizes the notional amounts 
and weighted-average interest rates of our interest rate 
derivatives. Average floating rates are based on rates as 
of the end of the reporting period.

In Millions 

 May 26, 
2013  

May 27,
2012 

Pay-floating swaps - notional amount 

  $550.0  

    $834.6 

  Average receive rate 

  Average pay rate 

1.1%      

 0.4%     

Treasury locks - notional amount 

  $250.0  

1.7%

0.3%

$ — 

previously hedged a portion of these net investments by 
issuing euro-denominated commercial paper and foreign 
exchange forward contracts. As of May 26, 2013, we had 
deferred net foreign currency transaction losses of $95.7 
million in AOCI associated with hedging activity.

Equity Instruments
Equity price movements affect our compensation expense 
as certain investments made by our employees in our 
deferred compensation plan are revalued. We use equity 
swaps to manage this risk. As of May 26, 2013, the net 
notional amount of our equity swaps was $57.0 million. 
These swap contracts mature in fiscal 2014.

The  interest  rate  derivative  contracts  mature  at 

various dates from fiscal 2014 to 2016 as follows: 

In Millions 

Pay Floating 

Treasury Locks

2014  

2015  

2016  

Total 

  $300.0  

 $250.0 

 —  

   250.0  

  $550.0  

 — 

 — 

 $250.0 

Foreign Exchange Risk
Foreign currency fluctuations affect our net investments 
in  foreign  subsidiaries  and  foreign  currency  cash 
flows related to third party purchases, intercompany 
loans,  product  shipments,  and  foreign-denominated 
commercial  paper.  We  are  also  exposed  to  the 
translation  of  foreign  currency  earnings  to  the  U.S. 
dollar.  Our  principal  exposures  are  to  the  Australian 
dollar, Brazilian real, British pound sterling, Canadian 
dollar, Chinese renminbi, euro, Japanese yen, Mexican 
peso, and Swiss franc. We mainly use foreign currency 
forward  contracts  to  selectively  hedge  our  foreign 
currency cash flow exposures. We also generally swap 
our foreign-denominated commercial paper borrowings 
and nonfunctional currency intercompany loans back 
to U.S. dollars or the functional currency of the entity 
with foreign exchange exposure; the gains or losses on 
these derivatives offset the foreign currency revaluation 
gains or losses recorded in earnings on the associated 
borrowings. We generally do not hedge more than 18 
months forward.

As of May 26, 2013, the net notional value of foreign 
exchange derivatives was $985.1 million. The amount of 
hedge ineffectiveness was less than $1 million in each of 
fiscal 2013, 2012, and 2011.

We  also  have  many  net  investments  in  foreign 
subsidiaries  that  are  denominated  in  euros.  We 

 
 
 
   
 
 
 
Annual Report 2013

61

Fair Value Measurements And Financial Statement Presentation
The fair values of our assets, liabilities, and derivative positions recorded at fair value and their respective levels in 
the fair value hierarchy as of May 26, 2013 and May 27, 2012, were as follows:

In Millions 

 Level 1  Level 2   Level 3 

 Total   Level 1   Level 2   Level 3  

Total

May 26, 2013 

May 26, 2013

Fair Values of Assets 

 Fair Values of Liabilities

Derivatives designated as hedging instruments: 

Interest rate contracts (a) (b)  
   Foreign exchange contracts (c) (d) 
Total  

Derivatives not designated as hedging instruments: 
  Foreign exchange contracts (c) (d) 
   Equity contracts (a) (e) 
   Commodity contracts (c) (e) 
  Grain contracts (c) (e) 
Total  

Other assets and liabilities reported at fair value: 
  Marketable investments (a) (f) 
Total  

Total assets, liabilities, and derivative positions  

$  —  $  10.3   $   —  $  10.3   $  —  $ 

 —   $   —  $ 

 — 

  —      15.7  

   —     15.7      —      (1.6) 

   —     (1.6)

   —     26.0  

  —     26.0      —      (1.6) 

   —     (1.6)

 —     6.7  

   —    

6.7      — 

   (0.1) 

   —     (0.1)

 —      —  

   —    

 —     —      (0.2) 

   —     (0.2)

   10.3      3.1  

   —     13.4      —      (3.9) 

   —   

(3.9)  

 —      7.5  

   —    

7.5      —     (30.4) 

   —    (30.4)

  10.3      17.3  

   —      27.6      — 

  (34.6) 

   —    (34.6)

  6.4     134.1  

   —    140.5      —    

 —      —   

 — 

  6.4     134.1  

   —    140.5      —    

 —      —     — 

  recorded at fair value 

$  16.7   $ 177.4   $  —  $ 194.1   $   —  $  (36.2)  $   —  $  (36.2)

(a)  These contracts and investments are recorded as prepaid expenses and other current assets, other assets, other current liabilities or other liabilities, as 

appropriate, based on whether in a gain or loss position. Certain marketable investments are recorded as cash and cash equivalents. 

(b) Based on LIBOR and swap rates.

(c)  These contracts are recorded as prepaid expenses and other current assets or as other current liabilities, as appropriate, based on whether in a gain or  

loss position.

(d) Based on observable market transactions of spot currency rates and forward currency prices. 

(e) Based on prices of futures exchanges and recently reported transactions in the marketplace.

(f) Based on prices of common stock and bond matrix pricing.

 
 
  
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
62

Healthy Growth

In Millions 

 Level 1  Level 2   Level 3 

 Total   Level 1   Level 2   Level 3  

Total

May 27, 2012 

May 27, 2012

Fair Values of Assets 

 Fair Values of Liabilities

Derivatives designated as hedging instruments: 

Interest rate contracts (a) (b)  
  Foreign exchange contracts (c) (d) 
Total  

Derivatives not designated as hedging instruments: 

Interest rate contracts (a) (b)  
   Foreign exchange contracts (c) (d) 
   Equity contracts (a) (e) 
   Commodity contracts (c) (e) 
   Grain contracts (c) (e) 
Total  

Other assets and liabilities reported at fair value: 
  Marketable investments (a) (f) 
Total  

Total assets, liabilities, and derivative positions  

$ 

 —  $   5.7   $   —  $   5.7   $   —  $      —   $   —  $       — 

 —      11.5  

   —      11.5      —     (18.8) 

   —    (18.8)

 —      17.2  

   —      17.2      —     (18.8) 

   —    (18.8)

   —      0.5  

   —      0.5      —    

 —  

   —     — 

 —    

 6.6  

   —    

 6.6      —      (1.1) 

   —     (1.1)

 —     —  

   —          —  

   —      (0.1) 

   —     (0.1)

 8.0    

 1.0  

   —    

 9.0      —     (15.1) 

   —    (15.1)

       —    

 8.3  

   —    

 8.3      —     (20.6) 

   —    (20.6)

 8.0      16.4  

   —      24.4      —     (36.9) 

   —    (36.9)

 5.3      52.3  

   —      57.6      —          —  

   —    — 

 5.3      52.3  

   —      57.6      —          —  

   —    

 — 

  recorded at fair value 

$  13.3   $  85.9   $   —  $  99.2   $   —  $  (55.7)  $   —  $ (55.7)

(a)  These contracts and investments are recorded as prepaid expenses and other current assets, other assets, other current liabilities or other liabilities, as 

appropriate, based on whether in a gain or loss position. Certain marketable investments are recorded as cash and cash equivalents. 

(b) Based on LIBOR and swap rates.

(c)  These contracts are recorded as prepaid expenses and other current assets or as other current liabilities, as appropriate, based on whether in a gain or  

loss position.

(d) Based on observable market transactions of spot currency rates and forward currency prices. 

(e) Based on prices of futures exchanges and recently reported transactions in the marketplace.

(f) Based on prices of common stock and bond matrix pricing.

We did not significantly change our valuation techniques from prior periods. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
   
 
 
Annual Report 2013

63

Information related to our cash flow hedges, fair value hedges, and other derivatives not designated as hedging 

instruments for the fiscal years ended May 26, 2013, and May 27, 2012, follows:

In Millions 

 2013  

2012  

2013  

2012  

2013  

2012  

2013  

2012  

2013 

2012 

 Interest Rate   Foreign Exchange 

Contracts  

Contracts 

Equity   
Contracts 

Commodity
Contracts 

Total 

 Fiscal Year 

 Fiscal Year 

 Fiscal Year 

 Fiscal Year 

 Fiscal Year

Derivatives in Cash Flow Hedging Relationships: 

  Amount of gain (loss) recognized in other  

   comprehensive income (OCI) (a)   

  Amount of loss reclassified from 

   AOCI into earnings (a) (b) 

  Amount of gain (loss) recognized 

   in earnings (c) 

Derivatives in Fair Value Hedging Relationships: 

  Amount of net gain (loss) recognized  

   in earnings (d) 

Derivatives Not Designated as Hedging  

Instruments: 

$19.1  $(78.6)  $16.4   $(7.3) 

$ —   $ —   $ —   $ —   $35.5   $(85.9) 

 (12.5) 

 (8.2) 

 (4.8) 

 (9.9) 

 —  

 —  

 —  

 —    (17.3)   (18.1) 

 —  

 (0.5) 

 0.4  

 (0.3) 

 —  

 —  

 —  

 —  

 0.4  

 (0.8)

 0.8  

 (0.8) 

 —  

 —  

 —  

 —  

 —  

 —  

 0.8  

 (0.8)

  Amount of gain (loss) recognized in earnings (d) 

 —  

 —    11.6  

 (1.3) 

 12.0   (1.0) 

 (7.6)  (122.5)   16.0   (124.8)

(a) Effective portion. 

(b)  Loss reclassified from AOCI into earnings is reported in interest, net for interest rate swaps and in cost of sales and SG&A expenses for foreign  

exchange contracts.

(c)  Gain (loss) recognized in earnings is related to the ineffective portion of the hedging relationship, including SG&A expenses for foreign exchange contracts 

and interest, net for interest rate contracts. No amounts were reported as a result of being excluded from the assessment of hedge effectiveness.

(d)  Gain (loss) recognized in earnings is reported in interest, net for interest rate contracts, in cost of sales for commodity contracts, and in SG&A expenses for 

equity contracts and foreign exchange contracts.

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
64

Healthy Growth

We enter into interest rate, foreign exchange, and cer-
tain commodity and equity derivatives, primarily with 
a diversified group of highly rated counterparties. We 
continually monitor our positions and the credit ratings 
of the counterparties involved and, by policy, limit the 
amount of credit exposure to any one party. These trans-
actions may expose us to potential losses due to the risk 
of nonperformance by these counterparties; however, 
we have not incurred a material loss. We also enter into 
commodity futures transactions through various regu-
lated exchanges.

The amount of loss due to the credit risk of the coun-
terparties,  should  the  counterparties  fail  to  perform 
according to the terms of the contracts, is $30.9 million 
against which we do not hold collateral. Under the terms 
of master swap agreements, some of our transactions 
require collateral or other security to support financial 
instruments subject to threshold levels of exposure and 
counterparty credit risk. Collateral assets are either cash 
or U.S. Treasury instruments and are held in a trust 
account that we may access if the counterparty defaults.
We offer certain suppliers access to a third party ser-
vice that allows them to view our scheduled payments 
online. The third party service also allows suppliers to 
finance advances on our scheduled payments at the sole 
discretion of the supplier and the third party. We have 
no economic interest in these financing arrangements 
and no direct relationship with the suppliers, the third 
party, or any financial institutions concerning this ser-
vice. All of our accounts payable remain as obligations 
to our suppliers as stated in our supplier agreements. 
As of May 26, 2013, $178.3 million of our total accounts 
payable is payable to suppliers who utilize this third 
party service. 

Amounts Recorded In Accumulated Other 
Comprehensive Loss 
Unrealized losses from interest rate cash flow hedges 
recorded  in  AOCI  as  of  May  26,  2013,  totaled  $53.5 
million  after  tax. These  deferred  losses  are  primarily 
related to interest rate swaps that we entered into in 
contemplation of future borrowings and other financ-
ing requirements and that are being reclassified into net 
interest over the lives of the hedged forecasted transac-
tions. Unrealized gains from foreign currency cash flow 
hedges recorded in AOCI as of May 26, 2013, were $11.8 
million after-tax. The net amount of pre-tax gains and 
losses in AOCI as of May 26, 2013, that we expect to be 
reclassified into net earnings within the next 12 months 
is $3.5 million of income.

Credit-Risk-Related Contingent Features
Certain of our derivative instruments contain provisions 
that require us to maintain an investment grade credit 
rating on our debt from each of the major credit rating 
agencies. If our debt were to fall below investment grade, 
the counterparties to the derivative instruments could 
request full collateralization on derivative instruments 
in net liability positions. The aggregate fair value of all 
derivative instruments with credit-risk-related contin-
gent features that were in a liability position on May 
26, 2013, was $3.9 million. We have posted no collateral 
under these contracts. If the credit-risk-related contin-
gent features underlying these agreements had been 
triggered on May 26, 2013, we would have been required 
to post $3.9 million of collateral to counterparties. 

Concentrations Of Credit And Counterparty Credit Risk
During fiscal 2013, Wal-Mart Stores, Inc. and its affiliates 
(Wal-Mart) accounted for 21 percent of our consolidated 
net sales and 31 percent of our net sales in the U.S. Retail 
segment. No other customer accounted for 10 percent 
or more of our consolidated net sales. Wal-Mart also 
represented 6 percent of our net sales in the International 
segment and 7 percent of our net sales in the Bakeries 
and Foodservice segment. As of May 26, 2013, Wal-Mart 
accounted for 28 percent of our U.S. Retail receivables, 5 
percent of our International receivables, and 7 percent 
of  our  Bakeries  and  Foodservice  receivables. The  five 
largest customers in our U.S. Retail segment accounted 
for 54 percent of its fiscal 2013 net sales, the five largest 
customers in our International segment accounted for 
24 percent of its fiscal 2013 net sales, and the five largest 
customers  in  our  Bakeries  and  Foodservice  segment 
accounted for 41 percent of its fiscal 2013 net sales.

 
65

basis points, subject to quarterly reset. Interest on the 
floating-rate notes is payable quarterly in arrears. The 
floating rate notes are not redeemable prior to matu-
rity. These notes are senior unsecured obligations that 
include a change of control repurchase provision. The 
net proceeds were used to reduce our commercial paper 
borrowings. 

In September 2012, we repaid $520.8 million of 5.65 
percent notes. In February 2012, we repaid $1.0 billion 
of 6.0 percent notes. In November 2011, we issued $1.0 
billion aggregate principal amount of 3.15 percent notes 
due December 15, 2021. The net proceeds were used to 
repay a portion of our notes due February 2012, reduce 
our commercial paper borrowings, and for general cor-
porate  purposes.  Interest  on  these  notes  is  payable 
semi-annually in arrears. These notes may be redeemed 
at our option at any time prior to September 15, 2021 
for a specified make whole amount and any time on 
or after that date at par. These notes are senior unse-
cured, unsubordinated obligations that include a change 
of control repurchase provision. 

As part of our acquisition of Yoplait S.A.S., we con-
solidated $457.9 million of primarily euro-denominated 
Euribor-based floating-rate bank debt. In December 2011, 
we refinanced this debt with $390.5 million of euro-
denominated Euribor-based floating-rate bank debt due 
at various dates through December 15, 2014.

Certain  of  our  long-term  debt  agreements  contain 
restrictive covenants. As of May 26, 2013, we were in 
compliance with all of these covenants.

As  of  May  26,  2013,  the  $87.1  million  pre-tax  loss 
recorded in AOCI associated with our previously des-
ignated interest rate swaps will be reclassified to net 
interest over the remaining lives of the hedged transac-
tions. The amount expected to be reclassified from AOCI 
to net interest in fiscal 2014 is $11.6 million pre-tax.

Annual Report 2013

NOTE 8. DEBT

Notes Payable The components of notes payable and 
their respective weighted-average interest rates at the 
end of the periods were as follows: 

 May 26, 2013 

May 27, 2012 

  Weighted- 
average  
Interest 
Rate 

Notes 
Payable  

 Weighted-
average
Interest
Rate

Notes 
Payable 

In Millions 

U.S. commercial paper 

$515.5  

 0.2% 

  $412.0  

0.2%

Financial institutions 

84.2  

13.0  

   114.5  

10.0

Total 

$ 599.7  

 2.0% 

  $526.5  

2.4%

To  ensure  availability  of  funds,  we  maintain  bank 
credit lines sufficient to cover our outstanding short-
term  borrowings.  Commercial  paper  is  a  continuing 
source  of  short-term  financing. We  have  commercial 
paper programs available to us in the United States and 
Europe. In April 2012, we entered into fee-paid commit-
ted credit lines, consisting of a $1.0 billion facility sched-
uled to expire in April 2015 and a $1.7 billion facility 
scheduled to expire in April 2017. We also have $332.8 
million in uncommitted credit lines that support our 
foreign operations. As of May 26, 2013, there were no 
amounts outstanding on the fee-paid committed credit 
lines and $84.2 million was drawn on the uncommit-
ted lines. The credit facilities contain several covenants, 
including a requirement to maintain a fixed charge cov-
erage ratio of at least 2.5 times. We were in compliance 
with all credit facility covenants as of May 26, 2013.

Long-Term Debt In January 2013, we issued $750.0 mil-
lion aggregate principal amount of fixed rate notes. The 
issuance consisted of $250.0 million 0.875 percent notes 
due January 29, 2016 and $500.0 million 4.15 percent 
notes due February 15, 2043. Interest on the fixed-rate 
notes is payable semi-annually in arrears. The fixed rate 
notes due January 29, 2016 may be redeemed in whole, 
or  in  part,  at  our  option  at  any  time  for  a  specified 
make whole amount. The fixed rate notes due February 
15, 2043 may be redeemed in whole, or in part, at our 
option at any time prior to August 15, 2042 for a speci-
fied make whole amount and any time on or after that 
date at par. These notes are senior unsecured obligations 
that include a change of control repurchase provision. 
The net proceeds were used to reduce our commercial 
paper borrowings. 

In  January  2013,  we  issued  $250.0  million  float-
ing rate notes due January 29, 2016. The floating-rate 
notes bear interest equal to three-month LIBOR plus 30 

 
 
 
 
 
 
66

Healthy Growth

A summary of our long-term debt is as follows:

In Millions 

May 26, 2013  May 27,2012

5.65% notes due February 15, 2019 

$1,150.0  

$1,150.0 

5.7% notes due February 15, 2017 

3.15% notes due December 15, 2021 

1,000.0  

 1,000.0  

 1,000.0 

 1,000.0 

5.2% notes due March 17, 2015 

5.25% notes due August 15, 2013 

5.4% notes due June 15, 2040 

4.15% notes due February 15, 2043 

Floating-rate notes due May 16, 2014 

Euribor-based floating-rate note  

due December 15, 2014  

1.55% notes due May 16, 2014 

0.875% notes due January 29, 2016 

 750.0  

 700.0  

 500.0  

 500.0  

 400.0  

 368.6  

 300.0  

 250.0  

Floating-rate notes due January 29, 2016 

 250.0  

Medium-term notes, 0.1% to 6.4%,  

due fiscal 2014 or later 

5.65% notes due September 10, 2012 

Other, including capital leases 

 204.2  

 —  

 (3.4) 

750.0 

700.0 

500.0 

 — 

400.0 

375.5 

300.0 

 — 

 — 

204.2 

520.8 

 2.6 

Less amount due within one year 

 (1,443.3) 

 (741.2)

Total long-term debt 

$5,926.1  

$6,161.9 

 7,369.4  

 6,903.1 

Principal payments due on long-term debt in the next 
five years based on stated contractual maturities, our 
intent to redeem, or put rights of certain note holders 
are $1,443.3 million in fiscal 2014, $1,181.9 million in fis-
cal 2015, $500.5 million in fiscal 2016, $1,000.0 million in 
fiscal 2017, and $100.0 million in fiscal 2018.

NOTE 9. REDEEMABLE AND  
NONCONTROLLING INTERESTS

Our  principal  redeemable  and  noncontrolling  inter-
ests relate to our Yoplait S.A.S., Yoplait Marques S.A.S., 
and General Mills Cereals, LLC (GMC) subsidiaries. In 
addition, we have seven foreign subsidiaries that have  
noncontrolling interests totaling $8.0 million as of May 
26, 2013.

We have a 51 percent controlling interest in Yoplait 
S.A.S.  and  a  50  percent  interest  in  Yoplait  Marques 
S.A.S. Sodiaal holds the remaining interests in each of 
the entities. On the acquisition date, we recorded the 
$904.4 million fair value of Sodiaal’s 49 percent euro-
denominated interest in Yoplait S.A.S. as a redeemable 
interest  on  our  Consolidated  Balance  Sheets.  Sodiaal 
has the ability to put a limited portion of its redeemable 
interest to us once per year at fair value up to a maximum 
of 9 years. We adjust the value of the redeemable interest 
through additional paid-in capital on our Consolidated 

Balance Sheets quarterly to  the  redeemable interest’s 
redemption  value,  which  approximates  its  fair  value. 
Yoplait S.A.S. pays dividends annually if it meets certain 
financial metrics set forth in its shareholders agreement. 
As of May 26, 2013, the redemption value of the euro-
denominated redeemable interest was $967.5 million. 

On the acquisition date, we recorded the $263.8 million 
fair  value  of  Sodiaal’s  50  percent  euro-denominated 
interest in Yoplait Marques S.A.S. as a noncontrolling 
interest  on  our  Consolidated  Balance  Sheets.  Yoplait 
Marques  S.A.S.  earns  a  royalty  stream  through  a 
licensing agreement with Yoplait S.A.S. for the rights to 
Yoplait and related trademarks. Yoplait Marques S.A.S. 
pays dividends annually based on its available cash as of 
its fiscal year end.

In addition, a subsidiary of Yoplait S.A.S. has entered 
into an exclusive milk supply agreement for its European 
operations  with  Sodiaal  at  market-determined  prices 
through  July  1,  2021.  Net  purchases  totaled  $263.5 
million for fiscal 2013 and $235.7 million for fiscal 2012.

During fiscal 2013, we paid $32.5 million of dividends 
to  Sodiaal  under  the  terms  of  the  Yoplait  S.A.S.  and 
Yoplait Marques S.A.S. shareholder agreements. 

During the first quarter of fiscal 2013, in conjunction 
with the consent of the Class A investor, we restructured 
GMC  through  the  distribution  of  its  manufacturing 
assets,  stock,  inventory,  cash  and  certain  intellectual 
property to a wholly owned subsidiary. GMC retained the 
remaining intellectual property. Immediately following 
the restructuring, the Class A Interests of GMC were 
sold by the then current holder to another unrelated 
third-party investor. 

The  holder  of  the  GMC  Class  A  Interests  receives 
quarterly  preferred  distributions  from  available  net 
income based on the application of a floating preferred 
return rate, currently equal to the sum of three-month 
LIBOR plus 110 basis points, to the holder’s capital account 
balance established in the most recent mark-to-market 
valuation (currently $251.5 million). The preferred return 
rate is adjusted every three years through a negotiated 
agreement with the Class A Interest holder or through a 
remarketing auction.

For financial reporting purposes, the assets, liabilities, 
results of operations, and cash flows of our non-wholly 
owned  subsidiaries  are  included  in  our  Consolidated 
Financial Statements. The third-party investor’s share of 
the net earnings of these subsidiaries is reflected in net 
earnings attributable to redeemable and noncontrolling 
interests in the Consolidated Statements of Earnings. 

 
 
Annual Report 2013

67

any, under the forward contract in cash or shares and 
we  may  be  required  to  settle  in  cash  in  very  limited 
circumstances that are under our control or that require 
the delivery of cash to all shareholders. Furthermore, 
the  contract  specifies  a  maximum  number  of  shares 
that we could be required to deliver to the counterparty, 
and we have sufficient authorized and unissued shares 
available to deliver the maximum share amount. Based 
on  these  circumstances,  the  forward  contract  meets 
the requirements to be classified as permanent equity.  
The  forward  contract  is  accounted  for  as  an  equity 
instrument  and  does  not  require  hedge  or  derivative 
accounting treatment. As long as the forward contract 
continues to meet the requirements to be classified as 
permanent equity, we will not record future changes in 
its fair value. The forward contract continued to meet 
those requirements as of May 26, 2013, and we expect 
it will continue to meet those requirements through the 
settlement date in the first quarter of fiscal 2014.

The initial delivery of 5.5 million shares of our com-
mon  stock  reduced  our  outstanding  shares  used  to 
determine our weighted average shares outstanding for 
purposes of calculating basic and diluted EPS for fiscal 
2013.  We have also evaluated the ASR agreement for the 
potential dilutive effects of any shares remaining to be 
received upon settlement and determined that the addi-
tional shares would be anti-dilutive and therefore were 
not included in our EPS calculation for fiscal 2013.

Our  noncontrolling  interests  contain  restrictive 
covenants. As of May 26, 2013, we were in compliance 
with all of these covenants.

NOTE 10. STOCKHOLDERS’ EQUITY

Cumulative preference stock of 5.0 million shares, with-
out par value, is authorized but unissued.

On June 28, 2010, our Board of Directors authorized 
the repurchase of up to 100 million shares of our com-
mon stock. Purchases under the authorization can be 
made  in  the  open  market  or  in  privately  negotiated 
transactions, including the use of call options and other 
derivative instruments, Rule 10b5-1 trading plans, and 
accelerated repurchase programs. The authorization has 
no specified termination date.

During fiscal 2013, we repurchased 24.2 million shares 
of common stock for an aggregate purchase price of 
$1,014.9  million.  During  fiscal  2012,  we  repurchased 
8.3 million shares of common stock for an aggregate 
purchase price of $313.0 million. During fiscal 2011, we 
repurchased 31.8 million shares of common stock for an 
aggregate purchase price of $1,163.5 million.  

During the fourth quarter of fiscal 2013, we entered 
into an accelerated share repurchase (ASR) agreement 
with  an  unrelated  third  party  financial  institution 
to  repurchase  an  aggregate  of  $300.0  million  of  our 
outstanding common stock. The total aggregate number 
of shares to be repurchased pursuant to this agreement 
will  be  determined  based  on  the  volume  weighted 
average price of our common stock during the purchase 
period, less a fixed discount.  Under the ASR agreement, 
we paid $300.0 million to the financial institution and 
received  5.5  million  shares  of  common  stock  with  a 
fair value of $270.0 million during the fourth quarter 
of 2013, which represents approximately 90 percent of 
the total shares expected to be repurchased under the 
agreement. We will settle the remaining shares upon the 
completion of the ASR agreement in the first quarter of 
fiscal 2014. We recorded this transaction as an increase 
in treasury stock of $270.0 million, and recorded the 
remaining  $30.0  million  as  a  decrease  to  additional 
paid in capital on our Consolidated Balance Sheets as 
of May 26, 2013. We will reclassify the $30.0 million 
recorded in additional paid in capital to treasury stock 
at  completion  of  the  ASR.  This  forward  contract  is 
indexed to, and potentially settled in, our common stock. 
In accordance with the terms of the ASR agreement, 
we have the option to settle our delivery obligation, if 

68

Healthy Growth

The following table provides details of total comprehensive income: 

In Millions 

Net earnings, including earnings 

  attributable to redeemable and 

  noncontrolling interests 

Other comprehensive income (loss): 

   Foreign currency translation 

   Net actuarial income 

   Other fair value changes: 

      Securities 

      Hedge derivatives 

Reclassification to earnings: 
      Hedge derivatives (a) 
   Amortization of losses and 
        prior service costs (b) 
Other comprehensive income    

Total comprehensive income  

Pretax 

General Mills
Tax 

Net 

Noncontrolling 
Interests  
Net 

Redeemable 
Interests 
Net

Fiscal 2013

$  1,855.2  

$  8.0  

$  29.3 

$  (19.8) 

 76.3  

$  —  

   (31.3) 

$ 

(19.8) 

 45.0  

 1.2  

 33.5  

 (0.4) 

   (10.4) 

 0.8  

 23.1  

   15.0  

 (4.5) 

 10.5  

  159.9  

  266.1  

   (61.1) 

  (107.7) 

 98.8  

 158.4  

$  2,013.6  

 10.3  

— 

 — 

 —  

 —  

 —  

  10.3  

$  18.3  

 10.3 

    —

—

 1.5    

 1.7      

  — 

   13.5 

$  42.8 

(a)   Gain reclassified from AOCI into earnings is reported in interest, net for interest rate swaps and in cost of sales and SG&A expenses for foreign exchange 

contracts.

(b)  Loss reclassified from AOCI into earnings is reported in SG&A expense.

In Millions 

Net earnings, including earnings 

  attributable to redeemable and 

  noncontrolling interests 

Other comprehensive income (loss): 

   Foreign currency translation 

   Net actuarial loss 

   Other fair value changes: 

      Securities 

      Hedge derivatives 

   Reclassification to earnings: 
      Hedge derivatives (a) 
   Amortization of losses and 
        prior service costs (b) 
Other comprehensive loss    

Total comprehensive income (loss)  

Pretax 

General Mills
Tax 

Net 

Noncontrolling 
Interests  
Net 

Redeemable 
Interests 
Net

Fiscal 2012

$  1,567.3   

$ 

 6.8   

$  15.0  

$  (270.3) 

  (813.1)  

$  —  

  308.5  

$ 

(270.3) 

(504.6)  

(0.3)  

 (80.8)  

   0.1  

   31.2  

(0.2)  

(49.6)  

(51.1) 

—  

   — 

   —  

  (98.7)

      —

  — 

   (3.8) 

 16.3   

(6.2) 

10.1   

   — 

1.4

 131.6   

  (1,016.6)  

   (49.9) 

  283.7 

81.7   

(732.9)  

$   834.4   

   —  

   (51.1) 

$  (44.3) 

  — 

 (101.1) 

$  (86.1) 

(a)   Gain reclassified from AOCI into earnings is reported in interest, net for interest rate swaps and in cost of sales and SG&A expenses for foreign exchange 

contracts.

(b)  Loss reclassified from AOCI into earnings is reported in SG&A expense.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
Annual Report 2013

69

In Millions 

Net earnings, including earnings 

  attributable to redeemable and 

  noncontrolling interests 

Other comprehensive income (loss): 

Fiscal 2011

Pretax 

General Mills 
Tax 

Net 

Noncontrolling 
Interests 
Net

$  1,798.3    

$ 

 5.2  

  Foreign currency translation 

$ 358.3  

$ 

—  

$  358.3  

  Net actuarial income 

  Other fair value changes: 

  Securities 

  Hedge derivatives 

  Reclassification to earnings: 

  Hedge derivatives (a) 

  Amortization of losses and 
  prior service costs (b) 

Other comprehensive income    

Total comprehensive income  

   93.5   

 (32.4)  

 61.1   

(5.8)  

   (39.8)  

 2.2   

 14.4   

 (3.6)  

 (25.4)  

   29.8    

 (11.3) 

 18.5    

0.7  

— 

 — 

 — 

 —

  108.7    

  544.7   

(41.5) 

(68.6) 

67.2     

 476.1    

$  2,274.4    

 —  

 0.7   

$ 

5.9 

(a)   Gain reclassified from AOCI into earnings is reported in interest, net for interest rate swaps and in cost of sales and SG&A expenses for foreign exchange 

contracts.

(b)  Loss reclassified from AOCI into earnings is reported in SG&A expense.

In fiscal 2013, 2012, and 2011, except for reclassifications 
to  earnings,  changes  in  other  comprehensive  income 
(loss) were primarily non-cash items.

Accumulated other comprehensive loss balances, net of 

tax effects, were as follows:

In Millions 

May 26, 2013  May 27, 2012

Foreign currency translation  

  adjustments 

Unrealized gain (loss) from: 

  Securities 

  Hedge derivatives 

Pension, other postretirement, and  

postemployment benefits:

  Net actuarial loss 

  Prior service costs 

$  263.1   

$  282.9  

2.6   

(41.7) 

 1.8 

(75.3)

of unrestricted stock under the 2011 Stock Compensation 
Plan (2011 Plan) and the 2011 Compensation Plan for 
Non-Employee Directors. The 2011 Plan also provides 
for the issuance of cash-settled share-based units, stock 
appreciation  rights,  and  performance  awards.  Stock-
based awards now outstanding include some granted 
under  the  1998  (employee),  2001,  2003,  2005,  2006, 
2007, and 2009 stock plans and the Executive Incentive 
Plan  (EIP),  under  which  no  further  awards  may  be 
granted. The stock plans provide for accelerated vesting 
of  awards  upon  retirement,  termination,  or  death  of 
eligible employees and directors. 

  (1,801.5) 

  (1,945.9)

(7.8)  

(7.2)

Stock Options The estimated fair values of stock options 
granted and the assumptions used for the Black-Scholes 
option-pricing model were as follows:

Accumulated other comprehensive loss  $ (1,585.3)  

$ (1,743.7)

Fiscal Year

 2013 

 2012 

 2011

NOTE 11. STOCK PLANS

  stock options granted  

 $ 3.65  

$ 5.88 

$ 4.12 

Estimated fair values of  

We  use  broad-based  stock  plans  to  help  ensure  that 
management’s interests are aligned with those of our 
stockholders. As of May 26, 2013, a total of 35,492,790 
shares  were  available  for  grant  in  the  form  of  stock 
options, restricted stock, restricted stock units, and shares 

Assumptions: 

  Risk-free interest rate 

  1.6% 

 2.9%  

 2.9%

  Expected term 

  9.0 years  

 8.5 years  

 8.5 years

  Expected volatility 

  17.3% 

  17.6%  

 18.5%

  Dividend yield 

  3.5% 

 3.3%  

 3.0%

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
  
 
 
 
 
 
   
 
 
 
 
  
70

Healthy Growth

Information on stock option activity follows: 

  Weighted- 
Average 
Exercise 

  Weighted- 
Average 
Exercise 
Exercisable  Price Per  Outstanding  Price Per 
Share
(Thousands) 

(Thousands) 

Options 

Options 

Share 

Balance as of  

May 30, 2010 

 47,726.6    $22.89   

 81,104.6    $25.17  

  Granted 

  Exercised 

  Forfeited or expired 

Balance as of  

5,234.3      37.38  

 (18,665.4) 

22.59  

(126.2) 

  31.26  

May 29, 2011 

 39,221.7   

 23.78   

 67,547.3   

 26.82  

  Granted 

  Exercised 

  Forfeited or expired 

Balance as of  

 4,069.0   

 37.29  

     (10,279.3) 

 24.12  

 (394.3) 

 27.88  

May 27, 2012 

  39,564.9  

 25.27  

 60,942.7  

 27.96  

  Granted 

  Exercised 

  Forfeited or expired 

Balance as of  

  3,407.7  

 38.15  

      (16,534.6) 

 23.49  

   (143.7) 

 34.06  

May 26, 2013 

 29,290.3    $27.69     47,672.1    $30.22  

Stock-based compensation expense related to stock 
option awards was $17.5 million in fiscal 2013, $23.9 
million in fiscal 2012, and $26.8 million in fiscal 2011.

Net cash proceeds from the exercise of stock options 
less shares used for withholding taxes and the intrinsic 
value of options exercised were as follows:

In Millions 

 2013 

 2012 

 2011

Fiscal Year

Net cash proceeds 

Intrinsic value of 

$300.8   

 $233.5    

$410.4  

  options exercised 

$297.2   

 $156.7   

 $275.6 

The valuation of stock options is a significant account-
ing  estimate  that  requires  us  to  use  judgments  and 
assumptions that are likely to have a material impact 
on our financial statements. Annually, we make predic-
tive assumptions regarding future stock price volatility, 
employee exercise behavior, dividend yield, and the for-
feiture rate.

We estimate the fair value of each option on the grant 
date using a Black-Scholes option-pricing model, which 
requires us to make predictive assumptions regarding 
future stock price volatility, employee exercise behavior, 
and dividend yield. We estimate our future stock price 
volatility using the historical volatility over the expected 
term of the option, excluding time periods of volatility we 
believe a marketplace participant would exclude in esti-
mating our stock price volatility. We also have considered, 
but did not use, implied volatility in our estimate, because 
trading activity in options on our stock, especially those 
with tenors of greater than 6 months, is insufficient to 
provide a reliable measure of expected volatility.

Our  expected  term  represents  the  period  of  time 
that  options  granted  are  expected  to  be  outstanding 
based on historical data to estimate option exercises 
and employee terminations within the valuation model. 
Separate  groups  of  employees  have  similar  historical 
exercise behavior and therefore were aggregated into a 
single pool for valuation purposes. The weighted-average 
expected term for all employee groups is presented in 
the table above. The risk-free interest rate for periods 
during the expected term of the options is based on the 
U.S. Treasury zero-coupon yield curve in effect at the 
time of grant.

Any corporate income tax benefit realized upon exer-
cise or vesting of an award in excess of that previously 
recognized in earnings (referred to as a windfall tax ben-
efit) is presented in the Consolidated Statements of Cash 
Flows as a financing cash flow.

Realized windfall tax benefits are credited to additional 
paid-in capital within the Consolidated Balance Sheets. 
Realized shortfall tax benefits (amounts which are less 
than that previously recognized in earnings) are first 
offset against the cumulative balance of windfall tax 
benefits, if any, and then charged directly to income tax 
expense, potentially resulting in volatility in our consoli-
dated effective income tax rate. We calculated a cumu-
lative  memo  balance  of  windfall  tax  benefits  for  the 
purpose of accounting for future shortfall tax benefits.

Options may be priced at 100 percent or more of the 
fair market value on the date of grant, and generally vest 
four years after the date of grant. Options generally expire 
within 10 years and one month after the date of grant.

 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
   
  
  
  
  
  
 
 
  
  
  
 
Annual Report 2013

71

Restricted Stock, Restricted Stock Units, and Cash-
Settled  Share-Based  Units  Stock  and  units  settled 
in stock subject to a restricted period and a purchase 
price,  if  any  (as  determined  by  the  Compensation 
Committee of the Board of Directors), may be granted 
to key employees under the 2011 Plan. Certain restricted 
stock  and  restricted  stock  unit  awards  require  the 
employee to deposit personally owned shares (on a one-
for-one basis) during the restricted period. Restricted 

stock  and  restricted  stock  units  generally  vest  and 
become unrestricted four years after the date of grant. 
Participants are entitled to dividends on such awarded 
shares  and  units,  but  only  receive  those  amounts  if 
the shares or units vest. The sale or transfer of these 
shares and units is restricted during the vesting period. 
Participants holding restricted stock, but not restricted 
stock units, are entitled to vote on matters submitted to 
holders of common stock for a vote.

Information on restricted stock unit and cash-settled share-based units activity follows: 

Equity Classified 

Liability Classified

Share- 
Settled 
Units 
(Thousands) 

Weighted- 
Average 
Grant-Date 
Fair Value 

Share- 
Settled 
Units 
(Thousands) 

Weighted- 
Average 
Grant-Date 
Fair Value 

Cash-Settled 
Share-Based 
Units 
(Thousands) 

Weighted-
Average
Grant-Date
Fair Value

Non-vested as of May 27, 2012 

  Granted 

  Vested 

  Forfeited or expired 

Non-vested as of May 26, 2013 

8,551.8  

2,330.4  

 (2,495.0) 

 (345.0) 

8,042.2  

$33.79  

 38.42  

32.05  

 36.00  

$35.89  

 397.1  

 74.5  

(73.0) 

(10.4) 

$32.68  

 38.15  

31.68  

35.60  

388.2  

$32.60  

 3,991.5  

$31.58  

—  

—

 31.64  

 32.31  
$38.41  

(1,638.2) 

(65.5) 

2,287.8  

Fiscal Year

In Millions 

Number of units granted (thousands) 

Weighted average price per unit 

 2013 

 2012 

 2011

 2,404.9 

 2,785.7 

 3,751.6

$38.41   

 $37.29   

 $36.16  

 
 
 
 
 
 
 
 
72

Healthy Growth

The total grant-date fair value of restricted stock unit 
awards that vested during fiscal 2013 was $134.1 million, 
and $106.0 million vested during fiscal 2012.

As  of  May  26,  2013,  unrecognized  compensation 
expense  related  to  non-vested  stock  options  and 
restricted stock units was $125.4 million. This expense 
will be recognized over 17 months, on average.

Stock-based  compensation  expense  related  to 
restricted stock units and cash-settled share-based pay-
ment awards was $128.9 million for fiscal 2013, $124.3 
million for fiscal 2012, and $141.2 million for fiscal 2011.

NOTE 12. EARNINGS PER SHARE

Basic  and  diluted  EPS  were  calculated  using  the 
following:  

Fiscal Year

In Millions, Except per Share Data 

 2013 

 2012 

 2011

Net earnings attributable  

to General Mills 

$1,855.2   $1,567.3     $1,798.3  

Average number of common  

shares - basic EPS 

   648.6  

 648.1    

 642.7  

Incremental share effect from: (a) 
  Stock options 

  Restricted stock, restricted  

  12.0  

13.9     

16.6  

   stock units, and other 

 5.0 

  4.7    

 5.5 

Average number of  

  common shares - diluted EPS 

   665.6  

666.7    

664.8  

Earnings per share - basic 

$  2.86  $  2.42 

$  2.80  

Earnings per share - diluted 

$  2.79   $  2.35 

$  2.70  

(a)  Incremental shares from stock options and restricted stock units are 
computed by the treasury stock method. Stock options and restricted 
stock units excluded from our computation of diluted EPS because they 
were not dilutive were as follows:

In Millions 

 2013 

 2012 

 2011

Anti-dilutive stock options  

and restricted stock units 

 0.6

 5.8  

 4.8  

Fiscal Year

NOTE 13. RETIREMENT BENEFITS AND 
POSTEMPLOYMENT BENEFITS

Defined Benefit Pension Plans We have defined ben-
efit  pension  plans  covering  most  employees  in  the 
United States, Canada, France, and the United Kingdom. 
Benefits for salaried employees are based on length of 
service  and  final  average  compensation.  Benefits  for 
hourly employees include various monthly amounts for 
each year of credited service. Our funding policy is con-
sistent with the requirements of applicable laws. We 
made $200.0 million of voluntary contributions to our 
principal U.S. plans in each of fiscal 2013 and fiscal 2012. 
We do not expect to be required to make any contribu-
tions in fiscal 2014. Our principal domestic retirement 
plan covering salaried employees has a provision that 
any excess pension assets would be allocated to active 
participants if the plan is terminated within five years 
of a change in control. In fiscal 2012, we announced 
changes to our U.S. defined benefit pension plans. All 
new salaried employees hired on or after June 1, 2013 
are eligible for a new retirement program that does not 
include a defined benefit pension plan. Current salaried 
employees remain in the existing defined benefit pen-
sion plan with adjustments to benefits.

Other Postretirement Benefit Plans We also sponsor 
plans that provide health care benefits to the majority 
of our retirees in the United States, Canada, and Brazil. 
The United States salaried health care benefit plan is 
contributory, with retiree contributions based on years 
of service. We make decisions to fund related trusts for 
certain employees and retirees on an annual basis. We 
did not make voluntary contributions to these plans in 
fiscal 2013 or fiscal 2012.

Health Care Cost Trend Rates Assumed health care 
cost trends are as follows:

Fiscal Year

2013  

 2012 

Health care cost trend rate for next year 

8.0% 

8.5%

Rate to which the cost trend rate is  

assumed to decline (ultimate rate) 

5.2%  

5.2%

Year that the rate reaches the  

ultimate trend rate 

2019

2019

  
       
   
 
 
 
Annual Report 2013

73

We review our health care cost trend rates annually. 
Our review is based on data we collect about our health 
care  claims  experience  and  information  provided  by 
our  actuaries.  This  information  includes  recent  plan 
experience,  plan  design,  overall  industry  experience 
and projections, and assumptions used by other similar 
organizations. Our initial health care cost trend rate is 
adjusted as necessary to remain consistent with this 
review, recent experiences, and short-term expectations. 
Our initial health care cost trend rate assumption is 8.0 
percent for all retirees at the end of fiscal 2013. Rates are 
graded down annually until the ultimate trend rate of 
5.2 percent is reached in 2019 for all retirees. The trend 
rates are applicable for calculations only if the retirees’ 
benefits increase as a result of health care inflation. The 
ultimate trend rate is adjusted annually, as necessary, 
to approximate the current economic view on the rate 
of long-term inflation plus an appropriate health care 
cost premium. Assumed trend rates for health care costs 
have an important effect on the amounts reported for 
the other postretirement benefit plans.

A one percentage point change in the health care cost 

trend rate would have the following effects:

In Millions 

One  
Percentage  
Point  
Increase 

One 
Percentage
Point
Decrease

Effect on the aggregate of the service and  

interest cost components in fiscal 2014 

$  5.2  

$  (4.4)

Effect on the other postretirement  

  accumulated benefit obligation as of 

  May 26, 2013 

  93.8  

 (82.9)

The  Patient  Protection  and  Affordable  Care  Act, 
as  amended  by  the  Health  Care  and  Education 
Reconciliation Act of 2010 (collectively, the Act) was 
signed into law in March 2010. The Act codifies health 
care reforms with staggered effective dates from 2010 
to 2018. Estimates of the future impacts of several of 
the Act’s provisions are incorporated into our postre-
tirement benefit liability.

Postemployment Benefit Plans Under certain circum-
stances, we also provide accruable benefits to former 
or inactive employees in the United States, Canada, 
and Mexico, and members of our Board of Directors, 
including severance and certain other benefits pay-
able upon death. We recognize an obligation for any 
of these benefits that vest or accumulate with service. 
Postemployment benefits that do not vest or accumu-
late with service (such as severance based solely on 
annual pay rather than years of service) are charged 
to expense when incurred. Our postemployment ben-
efit plans are unfunded.

We use our fiscal year end as the measurement date 
for our defined benefit pension and other postretire-
ment benefit plans.

 
 
 
 
74

Healthy Growth

Summarized financial information about defined benefit pension, other postretirement, and postemployment  

benefit plans is presented below:

In Millions 

Change in Plan Assets:  

Defined Benefit 
Pension Plans 

Fiscal Year 

Other
Postretirement 
Benefit Plans 

Fiscal Year 

Postemployment
Benefit Plans

Fiscal Year

2013  

2012  

2013  

2012 

2013  

2012 

Fair value at beginning of year 

$4,353.9  $4,264.0  

$   358.8   $   353.8  

Actual return on assets 

Employer contributions 

Plan participant contributions 

Benefits payments 

Foreign currency  

Fair value at end of year 

Change in Projected Benefit Obligation:

  698.7  

 56.3  

  223.1  

 222.1  

  15.2  

 20.3  

   (222.6) 

(203.3) 

 (2.2) 

 (5.5) 

67.9  

 0.1  

 13.0  

 (2.9) 

 —  

(4.8) 

 0.1  

 12.2 

 (2.5)

  —  

$5,066.1   $4,353.9  

$   436.9   $  358.8  

Benefit obligation at beginning of year 

$4,991.5   $4,458.4 

$ 1,129.0   $  1,065.8  

$  141.3  

$  131.3 

  Service cost 

Interest cost 

Plan amendment 

Curtailment/other 

Plan participant contributions 

Medicare Part D reimbursements 

Actuarial loss (gain) 

Benefits payments  

  Foreign currency  

  Acquisitions  

  124.4  

 114.3  

   237.3  

 237.9  

 0.2  

—

  15.2  

  —  

 (13.4) 

 (27.1) 

 20.3  

  —  

  237.5  

 405.7  

   (222.8) 

 (203.5) 

  (1.9) 

 — 

 (5.9) 

 4.8  

 21.6  

 52.1  

—

—

 13.0  

  4.1  

 (23.0) 

 (58.9) 

 (0.1) 

 10.4  

 18.0  

 55.6  

—  

 0.1  

 12.2  

  4.7  

 28.4  

 (55.5) 

 (0.3) 

 — 

 7.8  

 4.4  

 4.5  

 7.5 

 4.8  

— 

 11.4  

 11.9 

 —  

  —  

 (10.4) 

 (13.6) 

 — 

 — 

— 

  — 

 5.5  

 (19.6)

 (0.1) 

 — 

Projected benefit obligation at end of year 

$5,381.4   $4,991.5 

$ 1,148.2   $ 1,129.0  

$ 145.4   $ 141.3  

Plan assets less than benefit 

 obligation as of fiscal year end 

$  (315.3)  $  (637.6) 

$   (711.3)  $  (770.2) 

$ (145.4)  $ (141.3)

The accumulated benefit obligation for all defined benefit pension plans was $4,888.8 million as of May 26, 2013, 

and $4,504.7 million as of May 27, 2012.

Amounts recognized in AOCI as of May 26, 2013, and May 27, 2012, are as follows:

Defined Benefit 
Pension Plans 

Fiscal Year 

Other
Postretirement 
Benefit Plans 

Fiscal Year 

Postemployment
Benefit Plans 

Fiscal Year  

Total

Fiscal Year

In Millions 

2013  

2012  

2013  

2012  

2013  

2012  

2013  

2012 

Net actuarial loss 

 $(1,625.1)  $(1,714.1) 

$(168.2)  $(215.0) 

$  (8.2) 

$(16.8) 

$(1,801.5)  $ (1,945.9)

Prior service (costs) credits 

  (18.5) 

 (22.0) 

 16.6  

 19.0  

 (5.9) 

 (4.2) 

 (7.8) 

(7.2)

Amounts recorded in accumulated  

other comprehensive loss 

$(1,643.6)  $(1,736.1) 

$(151.6)  $(196.0) 

$(14.1) 

$(21.0) 

$(1,809.3)  $ (1,953.1)

 
 
 
 
 
 
 
 
Annual Report 2013

75

Plans with accumulated benefit obligations in excess of plan assets are as follows:

Defined Benefit 
Pension Plans 

Fiscal Year 

Other
Postretirement 
Benefit Plans 

Fiscal Year 

Postemployment
Benefit Plans

Fiscal Year

In Millions 

2013 

2012 

2013 

2012 

2013 

2012

Projected benefit obligation 

Accumulated benefit obligation 

Plan assets at fair value 

$396.9  

$423.4  

$ 

—   $ 

 —  

$ 

 —   $  —  

346.6  

 361.5  

  1,132.9     1,129.0  

  145.4  

   141.3  

 9.5  

 53.0  

 436.9   

  358.8 

— 

— 

Components of net periodic benefit expense are as follows: 

Defined Benefit 
Pension Plans 

Fiscal Year 

Other 
Postretirement 
Benefit Plans 

Fiscal Year 

Postemployment
Benefit Plans

Fiscal Year

2013 

2012 

2011 

2013 

2012 

2011 

2013 

2012 

2011

$ 124.4   $  114.3   $  101.4  

$ 21.6  

$  18.0  

$  18.7  

$   7.8  

$   7.5  

$   8.0  

Expected return on plan assets 

   (428.0) 

 (440.3) 

 (408.5) 

 (32.1) 

 (35.5) 

 (33.2) 

Amortization of losses 

  136.0  

 108.1  

 81.4  

 17.1  

 14.5  

 14.4  

   237.3  

 237.9  

 230.9  

 52.1  

 55.6  

 60.1  

 4.4  

  —  

 2.1  

 4.8  

 —  

 1.7  

   6.2  

  —  

 8.6  

  —  

 9.0  

 —  

 (3.4) 

  —  

 (3.4) 

  —  

 (0.6) 

  —  

 1.9  

  11.4  

 2.1  

 12.0  

$  75.9   $   28.6   $   14.2  

$ 55.3  

$  49.2  

$  59.4  

$  27.6  

$  28.1  

$  21.8  

We expect to recognize the following amounts in net periodic benefit expense in fiscal 2014:

In Millions 

Amortization of losses 

Amortization of prior service costs (credits)  

Defined Benefit 
Pension Plans 

Other Postretirement 
Benefit Plans 

Postemployment
Benefit Plans

 $ 151.1 

  5.6  

$ 15.4 

 (3.4) 

$ 0.6

 2.4  

Assumptions Weighted-average assumptions used to determine fiscal year-end benefit obligations are as follows:

Discount rate 

Rate of salary increases  

Defined Benefit 
Pension Plans 

Fiscal Year 

Other
Postretirement 
Benefit Plans 

Fiscal Year 

Postemployment
Benefit Plans

Fiscal Year

2013 

2012 

2013 

2012 

2013 

2012

4.54% 

 4.85% 

4.50% 

4.70% 

3.70% 

3.86%

 4.44  

 4.44  

—  

—  

 4.44  

 4.45 

In Millions 

Service cost 

Interest cost 

Amortization of prior service 

 costs (credits) 

Other adjustments 

Net expense 

 5.1  

  — 

 2.1 

 2.4  

 4.2  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
76

Healthy Growth

 Weighted-average assumptions used to determine fiscal year net periodic benefit expense are as follows:

Defined Benefit 
Pension Plans 

Fiscal Year 

Other 
Postretirement 
Benefit Plans 

Fiscal Year 

Postemployment
Benefit Plans

Fiscal Year

2013 

2012 

2011 

2013 

2012 

2011 

2013 

2012 

2011

Discount rate 

4.85% 

 5.45% 

 5.85% 

 4.70% 

 5.35% 

 5.80% 

 3.86% 

 4.77% 

 5.12%

Rate of salary increases 

  4.44  

 4.92  

 4.93    

 —  

  —   

 —  

  4.45  

 4.92  

 4.93  

Expected long-term rate of 

return on plan assets 

  8.53  

9.52  

9.53  

8.13  

9.32  

9.33   

—

  — 

 — 

Discount  Rates  Our  discount  rate  assumptions  are 
determined annually as of the last day of our fiscal 
year for our defined benefit pension, other postretire-
ment, and postemployment benefit plan obligations. 
We  also  use  the  same  discount  rates  to  determine 
defined benefit pension, other postretirement, and pos-
temployment benefit plan income and expense for the 
following fiscal year. We work with our outside actuar-
ies to determine the timing and amount of expected 
future cash outflows to plan participants and, using 
the Aa Above Median corporate bond yield, to develop 

a forward interest rate curve, including a margin to that 
index based on our credit risk. This forward interest 
rate curve is applied to our expected future cash out-
flows to determine our discount rate assumptions.

Fair Value of Plan Assets The fair values of our pension 
and postretirement benefit plans’ assets and their respec-
tive levels in the fair value hierarchy at May 26, 2013 and 
May 27, 2012, by asset category were as follows:

In Millions 

 Level 1  

 Level 2  

 Level 3  

Total Assets 

May 26, 2013

Fair value measurement of pension plan assets: 

Equity (a) 

  Fixed income (b) 
  Real asset investments (c)  
  Other investments (d) 
  Cash and accruals 

Total fair value measurement of pension plan assets 
Fair value measurement of postretirement benefit plan assets:
  Equity (a) 
  Fixed income (b) 
  Real asset investments (c)  
  Other investments (d) 
  Cash and accruals 

$ 1,439.4  

$  828.3  

$  559.3  

$  2,827.0  

   476.6  

    131.1  

 —  

   169.7   

   801.0  

   169.1  

    60.9  

    —  

   —  

  430.4  

   0.3  

    —  

  1,277.6  

   730.6  

61.2  

   169.7  

$ 2,216.8  

$ 1,859.3  

$ 990.0 

$  5,066.1  

$ 

 93.1  

    17.2  

1.8  

 —  

9.8 

$   92.0  

$   20.2  

$   205.3  

50.3  

7.1  

   130.9   

— 

   —  

   14.5  

    —  

  — 

67.5  

23.4  

   130.9  

9.8 

Fair value measurement of postretirement benefit plan assets 

$   121.9  

$  280.3  

$   34.7  

$   436.9  

 
 
 
 
  
  
 
  
  
  
  
  
   
 
 
Annual Report 2013

77

In Millions 

 Level 1  

 Level 2  

 Level 3  

Total Assets 

May 27, 2012

Fair value measurement of pension plan assets:
  Equity (a) 
  Fixed income (b) 
  Real asset investments (c)  
  Other investments (d) 
  Cash and accruals 

$  1,119.2  

$   717.6  

$  575.4  

$  2,412.2   

     506.1  

    135.0  

   647.2  

88.9  

—  

    49.6  

   —  

  361.2  

0.3  

  1,153.3   

   585.1   

 49.9  

   153.4   

—  

   —  

   153.4 

Total fair value measurement of pension plan assets 

$  1,913.7  

$  1,503.3  

$  936.9  

$  4,353.9  

Fair value measurement of postretirement benefit plan assets:
  Equity (a) 
  Fixed income (b) 
  Real asset investments (c)  
  Other investments (d) 
  Cash and accruals 

$ 

12.6   

15.7   

4.3  

—  

10.7   

$   135.4   

$   22.0   

$   170.0  

 39.1   

5.7  

    104.9   

 —  

 —  

 8.4  

 —  

 —  

54.8  

 18.4 

   104.9  

10.7  

Fair value measurement of postretirement benefit plan assets 

$ 

43.3  

$   285.1  

$   30.4  

$   358.8  

(a)  Primarily publicly traded common stock and private equity partnerships for purposes of total return and to maintain equity exposure consistent with policy 
allocations. Investments include: United States and international equity securities, mutual funds, and equity futures valued at closing prices from national 
exchanges; and commingled funds, privately held securities, and private equity partnerships valued at unit values or net asset values provided by the invest-
ment managers, which are based on the fair value of the underlying investments. Various methods are used to determine fair values and may include the 
cost of the investment, most recent financing, and expected cash flows. For some of these investments, realization of the estimated fair value is dependent 
upon transactions between willing sellers and buyers.

(b)  Primarily government and corporate debt securities for purposes of total return and managing fixed income exposure to policy allocations. Investments 
include: fixed income securities and bond futures generally valued at closing prices from national exchanges, fixed income pricing models, and independent 
financial analysts; and fixed income commingled funds valued at unit values provided by the investment managers, which are based on the fair value of the 
underlying investments.

(c)  Publicly traded common stock and limited partnerships in the energy and real estate sectors for purposes of total return. Investments include: energy and 
real estate securities generally valued at closing prices from national exchanges; and commingled funds, private securities, and limited partnerships valued at 
unit values or net asset values provided by the investment managers, which are generally based on the fair value of the underlying investments.

(d)  Global balanced fund of equity, fixed income, and real estate securities for purposes of meeting Canadian pension plan asset allocation policies, and insur-
ance and annuity contracts to provide a stable stream of income for retirees and to fund postretirement medical benefits. Fair values are derived from unit 
values provided by the investment managers, which are generally based on the fair value of the underlying investments and contract fair values from the 
providers.

 
  
   
  
 
  
  
  
 
 
  
  
 
 
   
 
   
  
 
  
78

Healthy Growth

The following table is a roll forward of the Level 3 investments of our pension and postretirement benefit plans’ 

assets during the years ended May 26, 2013 and May 27, 2012:

In Millions 

Pension benefit plan assets:

Equity 

  Fixed income 

  Real asset investments 

  Other investments 

Fiscal 2013

 Balance as of 
May 27, 2012 

Net  
 Transfers 
Out 

Net Purchases,    

Sales, Issuances,  
and Settlements 

Net  Balance as of
Gain  May 26, 2013

$ 575.4  

$  (0.1) 

$ (61.0) 

$  45.0 

$ 559.3  

  —  

 361.2  

    0.3  

    — 

   —  

    —  

     — 

    —  

 — 

   48.3  

   20.9  

  430.4 

   —  

  —   

0.3 

Fair value activity of level 3 pension plan assets 

$ 936.9  

$  (0.1) 

$ (12.7) 

$  65.9 

$ 990.0  

Postretirement benefit plan assets:

  Equity 

   Fixed income 

   Real asset investments 

 $  22.0  

$   —  

$   (2.3) 

$  0.5 

$  20.2  

    —  

    8.4  

  —  

   —  

  — 

 — 

   4.8  

   1.3  

   — 

  14.5 

Fair value activity of level 3 postretirement benefit plan assets 

$   30.4  

$     —  

$   2.5  

$   1.8  

$   34.7  

In Millions 

Pension benefit plan assets:

Equity 

  Fixed income 

  Real asset investments 

  Other investments 

Fiscal 2012

 Balance as of 
 May 29, 2011 

Net  
 Transfers 
Out 

Net Purchases,   
Sales Issuances,  
and Settlements 

Net 

Gain  Balance as of
(Loss)  May 27, 2012

$  568.5   

$  (1.2)  

$  (28.4)   $  36.5   

$  575.4  

    0.2   

    356.9  

    —  

  (48.9) 

    0.3   

    —  

(0.2) 

   — 

   32.8  

  — 

  20.4  

  —  

— 

   361.2  

0.3 

Fair value activity of level 3 pension plan assets 

$  925.9  

$ (50.1) 

  $4.2  

$  56.9  

$  936.9  

Postretirement benefit plan assets:

  Equity 

  Fixed income 

  Real asset investments 

$  26.3   

$   —  

$ 

(4.1) 

$  (0.2)  

$  22.0  

    0.2   

 —  

    13.6   

   (4.0) 

    —  

   (1.1) 

   (0.2) 

   (0.1) 

 — 

8.4   

Fair value activity of level 3 postretirement benefit plan assets 

$   40.1  

$  (4.0) 

$   (5.2) 

$   (0.5) 

$   30.4  

The  net  change  in  level  3  assets  attributable  to 
unrealized losses at May 26, 2013, was $ 6.3 million 
for our pension plan assets, and $0.9 million for our 
postretirement benefit plan assets.

Expected Rate of Return on Plan Assets Our expected 
rate  of  return  on  plan  assets  is  determined  by  our 
asset allocation, our historical long-term investment 
performance, our estimate of future long-term returns 

by asset class (using input from our actuaries, invest-
ment services, and investment managers), and long-
term inflation assumptions. We review this assumption 
annually for each plan, however, our annual invest-
ment performance for one particular year does not, by 
itself, significantly influence our evaluation.

 
 
 
 
  
  
  
 
 
 
 
 
 
  
  
Annual Report 2013

79

Other 

Defined 
Benefit 
Pension 

Postretirement  Medicare  Postemployment
Benefit
Benefit Plans 
Subsidy 
 Plans 
Plans    Gross Payments   Receipts  

$   236.3  

$  56.8  

 $ 4.7  

$ 18.8  

   243.6  

   251.6  

   260.6  

  270.1  

   60.4   

  5.2  

   62.4 

   5.6   

   63.8   

  6.1   

   66.7   

  6.5  

2019-2023 

  1,512.3  

          371.3 

  28.5  

17.4 

16.3 

15.3 

14.7 

66.4 

In Millions 

2014  

2015  

2016  

2017  

2018  

Defined Contribution Plans The General Mills Savings 
Plan is a defined contribution plan that covers domes-
tic salaried, hourly, nonunion, and certain union employ-
ees. This plan is a 401(k) savings plan that includes a 
number of investment funds, including a Company stock 
fund and an Employee Stock Ownership Plan (ESOP). 
We sponsor another money purchase plan for certain 
domestic hourly employees with net assets of $19.4 mil-
lion as of May 26, 2013, and $18.7 million as of May 
27, 2012. We also sponsor defined contribution plans 
in many of our foreign locations. Our total recognized 
expense related to defined contribution plans was $46.0 
million in fiscal 2013, $41.8 million in fiscal 2012, and 
$41.8 million in fiscal 2011.

We matched a percentage of employee contributions 
to the General Mills Savings Plan. Effective April 1, 2010, 
the Company match is directed to investment options 
of the participant’s choosing. Prior to April 1, 2010, the 
Company match was invested in Company stock in the 
ESOP. The number of shares of our common stock allo-
cated to participants in the ESOP was 9.1 million as of 
May 26, 2013, and 10.6 million as of May 27, 2012. The 
ESOP’s only assets are our common stock and temporary 
cash balances.

The Company stock fund and the ESOP held $691.9 
million and $638.6 million of Company common stock as 
of May 26, 2013, and May 27, 2012. 

Weighted-average asset allocations for the past two 
fiscal years for our defined benefit pension and other 
postretirement benefit plans are as follows:

Defined Benefit 
Pension Plans 

Other Postretirement
Benefit Plans 

Fiscal Year   

Fiscal Year

2013  

 2012 

2013  

 2012 

Asset category:

  United States equities    29.5% 

 28.7% 

 39.4% 

International equities    17.3  

  Private equities 

  Fixed income 

  Real assets 

  11.2  

  27.5  

  14.5  

 15.7  

 13.3  

 28.6  

 13.7  

 21.6  

 4.7  

28.9  

 5.4  

38.4%

 19.9   

 6.2   

 30.3  

 5.2  

Total 

 100.0% 

 100.0%   100.0% 

100.0%

The investment objective for our defined benefit pen-
sion and other postretirement benefit plans is to secure 
the benefit obligations to participants at a reasonable 
cost to us. Our goal is to optimize the long-term return 
on plan assets at a moderate level of risk. The defined 
benefit  pension  plan  and  other  postretirement  ben-
efit plan portfolios are broadly diversified across asset 
classes. Within asset classes, the portfolios are further 
diversified  across  investment  styles  and  investment 
organizations. For the defined benefit pension plans, the 
long-term investment policy allocation is: 25 percent to 
equities in the United States; 15 percent to international 
equities; 10 percent to private equities; 35 percent to fixed 
income; and 15 percent to real assets (real estate, energy, 
and timber). For other postretirement benefit plans, the 
long-term investment policy allocations are: 30 percent 
to equities in the United States; 20 percent to interna-
tional equities; 10 percent to private equities; 30 percent 
to fixed income; and 10 percent to real assets (real estate, 
energy, and timber). The actual allocations to these asset 
classes may vary tactically around the long-term policy 
allocations based on relative market valuations.

Contributions and Future Benefit Payments We  do 
not expect to be required to make contributions to our 
defined benefit, other postretirement, and postemploy-
ment  benefit  plans  in  fiscal  2014.  Actual  fiscal  2014 
contributions could exceed our current projections, as 
influenced  by  our  decision  to  undertake  discretion-
ary funding of our benefit trusts and future changes 
in regulatory requirements. Estimated benefit payments, 
which reflect expected future service, as appropriate, are 
expected to be paid from fiscal 2014 to 2023 as follows:

  
 
 
  
  
 
 
 
 
 
80

Healthy Growth

NOTE 14. INCOME TAXES 

The tax effects of temporary differences that give rise 

to deferred tax assets and liabilities are as follows:

The components of earnings before income taxes and 
after-tax earnings from joint ventures and the corre-
sponding income taxes thereon are as follows:

In Millions 

Accrued liabilities 

 May 26, 2013 

 May 27, 2012

$  154.6  

$ 

 86.9  

In Millions 

 2013  

2012   

2011

 Fiscal Year

Earnings before income  

taxes and after-tax earnings  

from joint ventures: 

   United States 

   Foreign 

Total earnings before  

income taxes and after-tax  

$2,051.2    $1,816.5    $2,144.8  

 483.7   

 394.0   

 283.4  

earnings from joint ventures  $2,534.9    $2,210.5    $2,428.2  

Income taxes:

Currently payable:

   Federal 

   State and local 

   Foreign 

  Total current 

  Deferred: 

   Federal 

   State and local 

   Foreign 

  Total deferred 

Total income taxes 

$  493.4    $  399.1   $  370.0  

   39.5   

52.0   

 126.5   

109.1   

 76.9  

 68.9  

  659.4   

  560.2   

 515.8  

68.8   

167.9   

 178.9  

  19.2   

   (1.3) 

   (6.2) 

  (17.2) 

 30.8  

 (4.4) 

Compensation and employee benefits 

  619.2  

Unrealized hedge losses  

Pension liability 

Tax credit carryforwards 

Stock, partnership, and  

  miscellaneous investments 

Capital losses 

Net operating losses 

Other 

6.9  

   112.5  

   78.0 

   461.1  

   13.6  

 65.1  

  138.8  

 635.4 

 26.4

 240.1 

86.5  

 534.3  

 90.7  

 130.6  

 151.9  

Gross deferred tax assets 

   1,649.8  

 1,982.8  

Valuation allowance 

Net deferred tax assets 

Brands 

Fixed assets 

Intangible assets 

Tax lease transactions 

Inventories 

Stock, partnership, and  

   232.8  

 384.4  

   1,417.0  

 1,598.4  

   1,380.4  

 1,292.8  

   537.4  

   168.3  

   55.1  

   52.0  

 500.1  

 289.1  

 56.5  

 55.9  

  miscellaneous investments 

  456.7  

 468.2 

Unrealized hedges 

  81.8   

 149.4   

 205.3  

Other 

$  741.2    $  709.6    $  721.1   

Gross deferred tax liabilities 

Net deferred tax liability 

  —  

   28.2  

 — 

 47.5  

  2,678.1 

 2,710.1  

$ 1,261.1  

$ 1,111.7  

The following table reconciles the United States statu-
tory income tax rate with our effective income tax rate:

 Fiscal Year

 2013  

2012   

2011 

United States statutory rate 

35.0% 

35.0% 

35.0%

State and local income taxes,  

net of federal tax benefits 

Foreign rate differences 

1.3  

(0.6) 

Deferred taxes for Medicare subsidies  (1.3)  

GMC subsidiary restructure 

(2.5) 

Court decisions and audit settlements  —

Domestic manufacturing deduction  

Other, net 

(2.1) 

(0.6) 

1.4  

(2.0) 

  —   

  —   

—

(1.8) 

(0.5) 

2.7   

(2.0) 

 — 

— 

 (3.7)

(1.6)

(0.7)

Effective income tax rate 

29.2% 

32.1% 

29.7%

We  have  established  a  valuation  allowance  against 
certain of the categories of deferred tax assets described 
above as current evidence does not suggest we will realize 
sufficient taxable income of the appropriate character 
(e.g., ordinary income versus capital gain income) within 
the  carryforward  period  to  allow  us  to  realize  these 
deferred tax benefits.

Of  the  total  valuation  allowance  of  $232.8  million, 
$161.8 million relates to a deferred tax asset for losses 
recorded  as  part  of  the  Pillsbury  acquisition.  Of  the 
remaining valuation allowance, $67.1 million relates to 
state net operating loss carryforwards and various foreign 
loss  carryforwards.  During  fiscal  2013,  we  reversed 
deferred tax assets and related valuation allowances of 
$85.6 million due to the expiration of certain capital loss 
carryovers. We have approximately $72 million of U.S. 
foreign tax credit carryforwards for which no valuation 
allowance has been recorded. As of May 26, 2013, we 
believe it is more-likely-than-not that the remainder of 
our deferred tax assets are realizable.

 
   
   
      
 
 
  
  
    
 
 
 
 
Annual Report 2013

81

The carryforward periods on our foreign loss carry-
forwards are as follows: $33.4 million do not expire; $4.6 
million expire in fiscal 2014 and 2015; and $21.6 million 
expire in fiscal 2016 and beyond.

We have not recognized a deferred tax liability for 
unremitted earnings of approximately $2.7 billion from 
our  foreign  operations  because  our  subsidiaries  have 
invested or will invest the undistributed earnings indefi-
nitely, or the earnings will be remitted in a tax-neutral 
transaction.  It  is  not  practicable  for  us  to  determine 
the amount of unrecognized deferred tax liabilities on 
these indefinitely reinvested earnings. Deferred taxes are 
recorded for earnings of our foreign operations when 
we determine that such earnings are no longer indefi-
nitely reinvested.

In fiscal 2010, we recorded a non-cash income tax 
charge and decrease to our deferred tax assets of $35.0 
million related to a reduction of the tax deductibility of 
retiree health cost to the extent of any Medicare Part 
D subsidy received beginning in fiscal 2013 under the 
enactment  of  the  Patient  Protection  and  Affordable 
Care Act, as amended by the Health Care and Education 
Reconciliation Act of 2010.  During fiscal 2013, we took 
certain actions to restore part of the tax benefits asso-
ciated with Medicare Part D subsidies and recorded a 
$33.7 million discrete decrease to income tax expense 
and an increase to our deferred tax assets.

During the first quarter of fiscal 2013, in conjunction 
with the consent of the Class A investor, we restruc-
tured GMC through the distribution of its manufactur-
ing assets, stock, inventory, cash and certain intellectual 
property to a wholly owned subsidiary. GMC retained 
the remaining intellectual property. Immediately follow-
ing this restructuring, the Class A Interests were sold by 
the then current holder to another unrelated third party 
investor. As a result of these transactions, we recorded 
a $63.3 million decrease to deferred income tax liabilities 
related to the tax basis of the investment in GMC and 
certain distributed assets, with a corresponding discrete 
non-cash reduction to income taxes in fiscal 2013.

We are subject to federal income taxes in the United 
States  as  well  as  various  state,  local,  and  foreign 
jurisdictions. A number of years may elapse before an 
uncertain tax position is audited and finally resolved. 
While it is often difficult to predict the final outcome 
or the timing of resolution of any particular uncertain 
tax position, we believe that our liabilities for income 
taxes reflect the most likely outcome. We adjust these 
liabilities,  as  well  as  the  related  interest,  in  light  of 

changing facts and circumstances. Settlement of any 
particular position would usually require the use of cash.
The  number  of  years  with  open  tax  audits  varies 
depending on the tax jurisdiction. Our major taxing juris-
dictions include the United States (federal and state) and 
Canada. Various tax examinations by United States state 
taxing authorities could be conducted for any open tax 
year, which vary by jurisdiction, but are generally from 
3 to 5 years.    

The Internal Revenue Service (IRS) initiated its audit of 
our fiscal 2011 and fiscal 2012 tax years during fiscal 2013. 
Currently, several state examinations are in progress.

During fiscal 2013, the IRS concluded its field exami-
nation of our 2009 and 2010 tax years.  The IRS has 
proposed adjustments related to the timing for deducting 
accrued bonus expenses.  We believe our position is sup-
ported by substantial technical authority and have filed 
an appeal with the IRS Appeals Division (IRS Appeals).  
The audit closure and related proposed adjustments did 
not have a material impact on our current year results 
of operations or financial position.  If we are unsuccess-
ful in defending our position with respect to accrued 
bonuses, we will incur a one-time cash tax payment of 
approximately $80 million.  As of May 26, 2013, we have 
effectively settled all issues with the IRS for fiscal years 
2008 and prior.

Also during fiscal 2013, the California Court of Appeal 
issued an adverse decision concerning our state income 
tax  apportionment  calculations.  We  had  previously 
recorded an $11.5 million increase in our total liabilities 
for uncertain tax positions in fiscal 2011 following an 
unfavorable decision by the Superior Court of the State 
of California related to this matter.  We expect to pay a 
majority of the tax due related to this issue in fiscal 2014.
During fiscal 2012, we reached a settlement with IRS 
Appeals concerning research and development tax cred-
its claimed for fiscal years 2002 to 2008. This settlement 
did not have a material impact on our results of opera-
tions or financial position.

During fiscal 2011, we reached a settlement with IRS 
Appeals concerning certain corporate income tax adjust-
ments for fiscal years 2002 to 2008. The adjustments 
primarily relate to the amount of capital loss, deprecia-
tion, and amortization we reported as a result of the sale 
of noncontrolling interests in our GMC subsidiary. As 
a result, we recorded a $108.1 million reduction in our 
total liabilities for uncertain tax positions in fiscal 2011. 
We made payments totaling $385.3 million in fiscal 2011 
related to this settlement.  

82

Healthy Growth

The Canadian Revenue Agency (CRA) reviewed our 
Canadian income tax returns for fiscal years 2003 to 
2005 and raised assessments for these years to which 
we have objected.  During fiscal 2013, the issue related 
to our 2003 fiscal year was resolved with no adjustment.  
The issue for fiscal years 2004 and 2005 is currently 
under  review  by  the  U.S.  and  Canadian  competent 
authority divisions. The CRA initiated its audit of our 
fiscal years 2008 through 2011 during fiscal year 2013. 
The  CRA  audit  for  fiscal  2008  was  closed  with  no 
significant adjustments. The audit for fiscal years 2009 
through 2011 is ongoing.

  We  do  not  anticipate  that  any  United  States  or 
Canadian tax adjustments will have a significant impact 
on our financial position or results of operations.

We apply a more-likely-than-not threshold to the rec-
ognition and derecognition of uncertain tax positions. 
Accordingly, we  recognize the amount  of  tax benefit 
that has a greater than 50 percent likelihood of being 
ultimately realized upon settlement. Future changes in 
judgment related to the expected ultimate resolution of 
uncertain tax positions will affect earnings in the quar-
ter of such change. 

The following table sets forth changes in our total 
gross  unrecognized  tax  benefit  liabilities,  excluding 
accrued interest, for fiscal 2013. Approximately $92 mil-
lion of this total represents the amount that, if recog-
nized, would affect our effective income tax rate in future 
periods. This amount differs from the gross unrecog-
nized tax benefits presented in the table because certain 
of the liabilities below would impact deferred taxes if 
recognized or are the result of stock compensation items 
impacting  additional  paid-in  capital.  We  also  would 
record a decrease in U.S. federal income taxes upon rec-
ognition of the state tax benefits included therein.

In Millions 

                      Fiscal Year

 2013 

 2012

As of May 26, 2013, we expect to pay approximately 
$12  million  of  unrecognized  tax  benefit  liabilities  and 
accrued interest within the next 12 months. We are not 
able to reasonably estimate the timing of future cash 
flows  beyond  12  months  due  to  uncertainties  in  the 
timing  of  tax audit outcomes. The  remaining amount 
of our unrecognized tax liability was classified in other 
liabilities.

We report accrued interest and penalties related to 
unrecognized tax benefit liabilities in income tax expense. 
For fiscal 2013, we recognized a net benefit of $3.0 mil-
lion of tax-related net interest and penalties, and had 
$53.1 million of accrued interest and penalties as of May 
26, 2013. For fiscal 2012, we recognized $0.2 million asso-
ciated with tax-related interest and penalties, and had 
$49.3  million  of  accrued  interest  and  penalties  as  of   
May 27, 2012.

NOTE 15. LEASES, OTHER COMMITMENTS,  
ANd CONTINgENCIES

An analysis of rent expense by type of property for oper-
ating leases follows:  

 Fiscal Year

In Millions 

 2013  

2012 

2011 

Warehouse space 

$  82.8  

$   72.6  

$  63.4  

Equipment 

Other 

  33.5  

   34.8  

  71.6  

   68.1  

   32.1  

   56.9  

Total rent expense 

$ 187.9  

$  175.5  

$ 152.4  

Some operating leases require payment of property 
taxes, insurance, and maintenance costs in addition to 
the rent payments. Contingent and escalation rent in 
excess of minimum rent payments and sublease income 
netted in rent expense were insignificant.

Noncancelable future lease commitments are:  

Balance, beginning of year 

$231.3  

$226.2

Tax positions related to current year:

In Millions 

Additions 

   38.5  

 23.8  

2014  

Tax positions related to prior years:

  Additions 

  Reductions 

   Settlements 

Lapses in statutes of limitations 

Balance, end of year 

  69.6  

   (74.0) 

  (39.0) 

   (10.2) 

$216.2  

 24.3 

 (13.4)

(6.6)

2015  

2016  

2017  

2018  

 (23.0)

After 2018 

$231.3  

Total noncancelable future  

lease commitments 

Less: interest 

 Operating  
Leases 

$  93.4  

  74.0  

  61.1  

   45.1  

 49.6   

114.5   

$ 437.7   

Present value of obligations under capital leases    

Capital
 Leases

$  1.8  

 1.5  

 0.7  

 0.2  

 — 

— 

$ 4.2  

 (0.2)

$ 4.0  

 
  
Annual Report 2013

83

America, our product categories include super-premium 
ice cream and frozen desserts, refrigerated yogurt, snacks, 
shelf stable and frozen vegetables, refrigerated and frozen 
dough  products,  and  dry  dinners.  Our  International 
segment  also  includes  products  manufactured  in  the 
United States for export, mainly to Caribbean and Latin 
American markets, as well as products we manufacture 
for  sale  to  our  international  joint  ventures.  Revenues 
from export activities and franchise fees are reported in 
the region or country where the end customer is located. 
In our Bakeries and Foodservice segment our product 
categories include ready-to-eat cereals, snacks, refriger-
ated yogurt, unbaked and fully baked frozen dough prod-
ucts, baking mixes, and flour. Many products we sell 
are branded to the consumer and nearly all are branded 
to  our  customers.  We  sell  to  distributors  and  opera-
tors in many customer channels including foodservice, 
convenience stores, vending, and supermarket bakeries. 
Substantially all of this segment’s operations are located 
in the United States.

Operating  profit  for  these  segments  excludes 
unallocated  corporate  items  and  restructuring, 
impairment, and other exit costs. Unallocated corporate 
items  include corporate overhead expenses, variances 
to planned domestic employee benefits and incentives, 
contributions to the General Mills Foundation, and other 
items that are not part of our measurement of segment 
operating performance. These include gains and losses 
arising from the revaluation of certain grain inventories 
and gains and losses from mark-to-market valuation of 
certain commodity positions until passed back to our 
operating  segments.  These  items  affecting  operating 
profit are centrally managed at the corporate level and 
are excluded from the measure of segment profitability 
reviewed by executive management. Under our supply 
chain organization, our manufacturing, warehouse, and 
distribution activities are substantially integrated across 
our  operations  in  order  to  maximize  efficiency  and 
productivity. As a result, fixed assets and depreciation 
and amortization expenses are neither maintained nor 
available by operating segment.

These future lease commitments will be partially offset 
by estimated future sublease receipts of approximately 
$8.3 million. Depreciation on capital leases is recorded as 
depreciation expense in our results of operations.

As of May 26, 2013, we have issued guarantees and 
comfort letters of $356.3 million for the debt and other 
obligations of consolidated subsidiaries, and guarantees 
and comfort letters of $258.7 million for the debt and 
other obligations of non-consolidated affiliates, mainly 
CPW. In addition, off-balance sheet arrangements are 
generally limited to the future payments under non-can-
celable operating leases, which totaled $437.7 million as 
of May 26, 2013.

Contingencies We are party to various pending or threat-
ened legal actions in the ordinary course of our business.  
In our opinion, there were no claims or litigation pending 
as of May 26, 2013, that were reasonably likely to have a 
material adverse effect on our consolidated financial posi-
tion or results of operations.  

NOTE 16. BUSINESS SEGMENT AND  
GEOGRAPHIC INFORMATION 

We operate in the consumer foods industry. We have 
three operating segments by type of customer and geo-
graphic region as follows: U.S. Retail, 59.7 percent of our 
fiscal  2013  consolidated  net  sales;  International,  29.3 
percent of our fiscal 2013 consolidated net sales; and 
Bakeries and Foodservice, 11.0 percent of our fiscal 2013 
consolidated net sales.

Our U.S. Retail segment reflects business with a wide 
variety of grocery stores, mass merchandisers, member-
ship stores, natural food chains, and drug, dollar and 
discount chains operating throughout the United States. 
Our product categories in this business segment include 
ready-to-eat cereals, refrigerated yogurt, ready-to-serve 
soup, dry dinners, shelf stable and frozen vegetables, 
refrigerated  and  frozen  dough  products,  dessert  and 
baking mixes, frozen pizza and pizza snacks, grain, fruit 
and savory snacks, and a wide variety of organic prod-
ucts including granola bars, cereal, and soup.

Our  International  segment  consists  of  retail  and 
foodservice  businesses  outside  of  the  United  States. 
In Canada, our product categories include ready-to-eat 
cereals, shelf stable and frozen vegetables, dry dinners, 
refrigerated  and  frozen  dough  products,  dessert  and 
baking mixes, frozen pizza snacks, refrigerated yogurt, 
and grain and fruit snacks. In markets outside North 

84

Healthy Growth

Our operating segment results were as follows:

The following table provides financial information by 

In Millions 

Net sales:

U.S. Retail 

International 

 Fiscal Year

 2013  

2012   

2011 

$ 10,614.9  $ 10,480.2  $ 10,163.9  

  5,200.2  

   4,194.3     2,875.5  

  Bakeries and Foodservice 

   1,959.0  

   1,983.4     1,840.8  

geographic area: 

In Millions 

Net sales:

 Fiscal Year

 2013  

2012   

2011 

United States 

$12,573.1   $12,462.1   $11,987.8 

Non-United States 

   5,201.0  

 4,195.8  

 2,892.4  

$ 17,774.1  $ 16,657.9  $ 14,880.2  

Total 

$17,774.1  $16,657.9  $14,880.2  

Total 

Operating profit:

  U.S. Retail 

International 

$  2,392.9   $  2,295.3  $ 2,347.9 

    490.2 

   429.6     291.4  

In Millions  

  Bakeries and Foodservice 

314.6  

 286.7      306.3  

Cash and cash equivalents:

Total segment operating profit 

   3,197.7  

   3,011.6     2,945.6  

United States 

Unallocated corporate items 

     326.1  

 347.6    

 184.1  

  Non-United States 

Divestitures (gain) 

  —  

  —     

 (17.4)

Total 

Restructuring, impairment,  

  and other exit costs 

  19.8  

   101.6    

 4.4  

Operating profit 

$  2,851.8   $  2,562.4  $ 2,774.5

In Millions  

Net sales by class of similar products were as follows:

United States 

Land, buildings, and equipment:

 Fiscal Year

Total 

 2013  

2012   

2011

Non-United States 

 May 26,  
2013 

May 27,
2012

$  26.9 

$  25.7

   714.5  

  445.5 

$  741.4  

$  471.2  

May 26,  
2013 

May 27,
2012

$ 2,752.7  $ 2,804.9 

1,125.4  

  847.8  

$ 3,878.1  $ 3,652.7  

In Millions 

Net sales: 

  Snacks 

  Yogurt 

  Cereal 

NOTE 17. SUPPLEMENTAL INFORMATION

$  3,024.0  $  2,649.6  $  2,371.9 

  2,908.4 

  2,595.7    1,625.1 

  2,889.2     2,935.2     2,812.6 

The components of certain Consolidated Balance Sheet 
accounts are as follows:  

  Convenient meals 

  2,802.9     2,611.8     2,437.6 

  Baking mixes and  

ingredients 

  1,999.5     1,902.9     1,789.7 

  Dough 

  Vegetables 

  1,944.7     1,925.5     1,895.4 

  1,089.5     1,082.5     1,095.6 

  Super-premium ice cream 

717.1    

664.6    

563.7 

  Other 

Total 

398.8    

290.1     288.6 

$ 17,774.1  $ 16,657.9  $ 14,880.2 

In Millions  

Receivables: 

May 26,  
2013 

May 27,
2012

From customers 

$  1,466.3  $ 1,345.3  

Less allowance for doubtful accounts 

    (19.9) 

(21.7)

Total 

In Millions  

Inventories:

$  1,446.4  $ 1,323.6  

May 26,  
2013 

May 27,
2012

Raw materials and packaging 

$

403.0   $  334.4  

Finished goods 

Grain 
Excess of FIFO over LIFO cost (a) 

Total 

  1,228.7 

1,211.8  

  135.6 

155.3 

(221.8)   

(222.7)

$  1,545.5  $ 1,478.8  

(a)  Inventories of $897.8 million as of May 26, 2013, and $930.2 million as of 
May 27, 2012, were valued at LIFO. During fiscal 2013 and fiscal 2012, LIFO 
inventory layers were reduced. Results of operations were not materially 
affected by these liquidations of LIFO inventory. The difference between 
replacement cost and the stated LIFO inventory value is not materially 
different from the reserve for the LIFO valuation method.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
  
 
 
Annual Report 2013

85

In Millions  

May 26,  
2013 

May 27,
2012

In Millions  

May 26,  
2013 

May 27,
2012

Prepaid expenses and other current assets:

Other current liabilities:

$193.1 

$103.8

  Accrued trade and consumer promotions  $  635.3     $  560.7  

   primarily commodity-related 

 47.6      

 34.5   

  Accrued taxes 

168.6    

 178.3    

  Accrued payroll 

  Dividends payable 

  Other receivables 

  Prepaid expenses 

  Derivative receivables,  

  Grain contracts 

  Miscellaneous 

Total 

In Millions  

Land, buildings, and equipment:

  Land 

  Buildings 

  Buildings under capital lease 
  Equipment 

  Equipment under capital lease 

  Capitalized software 

  Construction in progress 

 7.5    

 8.3   

  Accrued interest, including  

 20.8   

 33.2  

       interest rate swaps 

$437.6   

 $358.1  

  Grain contracts 

  Restructuring and other exit costs reserve   

May 26,  
2013 

May 27,
2012

  Derivative payable 

  Miscellaneous 

$  101.2    $  75.9  

  2,168.3  

 1,980.6  

  0.3   
  5,731.1  

  0.3  
 5,257.2  

Total 

In Millions  

Other noncurrent liabilities: 

 9.0   

 9.0  

  Accrued compensation and benefits,  

 427.9   

 419.1  

 495.1   

 542.6  

       including obligations for underfunded  

       other postretirement 

 417.3   

 367.4  

279.6   

88.0   

 24.5  

 39.2  

91.2  

30.0   

19.5   

4.1  

 100.2   

 20.6   

 85.9

 26.1

 262.7   

 202.0  

$1,827.7     $1,426.6  

May 26,  
2013 

May 27,
2012

  Total land, buildings, and equipment    

 8,932.9   

 8,284.7  

       and postemployment benefit plans 

 $1,560.2  $ 1,853.1 

Less accumulated depreciation 

Total 

 (5,054.8) 

 (4,632.0)

  Accrued taxes 

$3,878.1    $3,652.7  

  Miscellaneous 

Total 

   277.1  

   230.9  

    115.6  

   105.8  

 $1,952.9    $ 2,189.8  

In Millions  

Other assets: 

Investments in and advances  

   to joint ventures 

  Pension assets 

  Exchangeable note with related party   

  Life insurance 

  Miscellaneous 

Total 

May 26,  
2013 

May 27,
2012

Certain Consolidated Statements of Earnings amounts 

are as follows:  

In Millions 

 2013  

2012   

2011 

Depreciation and amortization 

$588.0  

$541.5  

$472.6  

Research and development expense    237.9  

 245.4  

 235.0  

 Fiscal Year

Advertising and media expense 

(including production and  

  communication costs) 

  $895.0  

 $913.7  

 $843.7  

$478.5    $529.0 

131.8   

88.8 

24.4  

42.7

98.9

86.7    

120.2    

108.0   

$843.7     $865.3  

The components of interest, net are as follows: 

Expense (Income), in Millions 

 2013  

2012   

2011 

 Fiscal Year

Interest expense 

Capitalized interest 

Interest income 

Interest, net 

$333.8  

$370.7  

$360.9  

   (4.3) 

(12.6) 

 (8.9) 

 (9.9) 

 (7.2)

 (7.4)

$316.9  

$351.9  

$346.3  

 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
   
  
 
 
  
  
 
  
 
 
 
 
 
 
  
 
  
86

Healthy Growth

Certain  Consolidated  Statements  of  Cash  Flows 

amounts are as follows:  

In Millions 

 2013 

2012   

2011 

Cash interest payments 

$293.0 

$344.3 

$333.1  

Cash paid for income taxes 

   569.4  

 590.6  

 699.3  

 Fiscal Year

NOTE 18. QUARTERLY DATA (UNAUDITED)

Summarized quarterly data for fiscal 2013 and fiscal 2012 follows:

In Millions, Except Per Share Amounts 

 2013  

 2012  

2013  

 2012   

  2013  

 2012   

2013  

 2012  

 First Quarter 

 Fiscal Year 

Second Quarter 

 Fiscal Year 

 Third Quarter 

 Fiscal Year 

 Fourth Quarter

Fiscal Year

Net sales 

Gross margin 

Net earnings attributable 

  to General Mills 

EPS:

  Basic 

  Diluted 

$4,051.0   $3,847.6  

$4,881.8  $4,623.8  

$4,430.6  $4,120.1  

$4,410.7   $4,066.4  

   1,628.3    1,446.5  

 1,742.3    1,594.7  

 1,522.7    1,507.4  

 1,530.6   $1,496.1 

   548.9  

 405.6  

 541.6  

 444.8  

 398.4  

 391.5 

366.3 

 325.4

$ 

$ 

 0.84  $ 

 0.63  

 0.82  $ 

 0.61  

$ 

$ 

 0.84  $ 

 0.69  

 0.82  $ 

 0.67  

$ 

$ 

 0.61  $ 

 0.61  

 0.60  $ 

 0.58  

$ 

$ 

 0.57  $ 

 0.49  

 0.55  $ 

 0.49  

Dividends per share 

$   0.330  $   0.305  

$   0.330  $   0.305  

$   0.330  $   0.305  

$   0.330  $   0.305  

Market price of common stock:

  High 

  Low 

$   39.13  $   39.77  

$   40.77  $   39.92  

$   45.67  $   41.05  

$   50.93  $   39.69  

$   37.55  $   34.95  

$   38.89  $   36.89  

$   40.06  $   38.15  

$   45.42  $   38.04  

During the fourth quarter of fiscal 2013, we finalized the purchase accounting for certain assets and liabilities 

related to the acquisition of Yoki. We recorded final adjustments that resulted in a $3.6 million decrease in goodwill. 

During the fourth quarter of fiscal 2012, we finalized the purchase accounting for certain assets and liabilities 
related to the acquisitions of Yoplait S.A.S. and Yoplait Marques S.A.S. We recorded final adjustments that resulted in 
a $38.7 million decrease in goodwill. 

 
   
 
Annual Report 2013

Glossary

87

AOCI.  Accumulated  other  comprehensive  income 

(loss).  

Average total capital. Notes payable, long-term debt 
including current portion, redeemable interest, noncon-
trolling  interests,  and  stockholders’  equity  excluding 
AOCI, and certain after-tax earnings adjustments are 
used to calculate return on average total capital. The 
average is calculated using the average of the beginning 
of fiscal year and end of fiscal year Consolidated Balance 
Sheet amounts for these line items.

Core working capital. Accounts receivable plus inven-
tories less accounts payable, all as of the last day of our 
fiscal year.

Depreciation  associated  with  restructured  assets. 
The increase in depreciation expense caused by updat-
ing the salvage value and shortening the useful life of 
depreciable fixed assets to coincide with the end of pro-
duction under an approved restructuring plan, but only 
if impairment is not present.

Derivatives.  Financial  instruments  such  as  futures, 
swaps, options, and forward contracts that we use to man-
age our risk arising from changes in commodity prices, 
interest rates, foreign exchange rates, and stock prices.

Fair value hierarchy. For purposes of fair value mea-
surement, we categorize assets and liabilities into one of 
three levels based on the assumptions (inputs) used in 
valuing the asset or liability. Level 1 provides the most 
reliable measure of fair value, while Level 3 generally 
requires significant management judgment. The three 
levels are defined as follows:

Level 1:  Unadjusted quoted prices in active markets for 

identical assets or liabilities.

Fixed  charge  coverage  ratio.  The  sum  of  earnings 
before income taxes and fixed charges (before tax), divided 
by the sum of the fixed charges (before tax) and interest.

Generally Accepted Accounting Principles (GAAP). 
Guidelines,  procedures,  and  practices  that  we  are 
required to use in recording and reporting accounting 
information in our financial statements.

Goodwill. The difference between the purchase price 
of acquired companies plus the fair value of any non-
controlling and redeemable interests and the related fair 
values of net assets acquired.

Gross margin. Net sales less cost of sales.

Hedge accounting. Accounting for qualifying hedges 
that allows changes in a hedging instrument’s fair value 
to offset corresponding changes in the hedged item in 
the same reporting period. Hedge accounting is permit-
ted for certain hedging instruments and hedged items 
only if the hedging relationship is highly effective, and 
only prospectively from the date a hedging relationship 
is formally documented.

Interest bearing instruments. Notes payable, long-
term  debt,  including  current  portion,  cash  and  cash 
equivalents, and certain interest bearing investments 
classified within prepaid expenses  and other current 
assets and other assets.

LIBOR. London Interbank Offered Rate.  

Mark-to-market. The act of determining a value for 
financial instruments, commodity contracts, and related 
assets or liabilities based on the current market price for 
that item.

Level 2:  Observable inputs other than quoted prices 
included in Level 1, such as quoted prices for 
similar assets or liabilities in active markets or 
quoted prices for identical assets or liabilities 
in inactive markets.

Net mark-to-market valuation of certain commod-
ity positions. Realized and unrealized gains and losses 
on derivative contracts that will be allocated to segment 
operating  profit  when  the  exposure  we  are  hedging 
affects earnings.

Level 3:  Unobservable inputs reflecting management’s 
assumptions about the inputs used in pricing 
the asset or liability.

Net price realization. The impact of list and promoted 
price changes, net of trade and other price promotion 
costs.

88

Healthy Growth

New businesses. Our consolidated results for fiscal 
2013 include operating activity from the acquisitions of 
Yoki Alimentos S.A. in Brazil (second quarter of fiscal 
2013), Yoplait Ireland (first quarter of fiscal 2013), Food 
Should Taste Good in the United States (fourth quarter 
of fiscal 2012), Parampara Foods in India (first quarter of 
fiscal 2013), Immaculate Baking Company in the United 
States (third quarter of fiscal 2013), and the assumption 
of  the  Canadian  Yoplait  franchise  license  (second 
quarter of fiscal 2013). Also included in the first quarter 
of  fiscal  2013  are  two  additional  months  of  results   
from the acquisition of Yoplait S.A.S. (first quarter of 
fiscal 2012). Collectively, these items are referred to as 
“new businesses” in comparing our fiscal 2013 results to 
fiscal 2012. 

Return  on  average  total  capital.  Net  earnings 
attributable  to  General  Mills,  excluding  after-tax  net 
interest, and adjusted for certain items affecting year-
over-year comparability, divided by average total capital.

Segment operating profit margin. Segment operating 

profit divided by net sales for the segment.

Supply chain input costs. Costs incurred to produce 
and  deliver  product,  including  costs  for  ingredients 
and conversion, inventory management, logistics, and 
warehousing.

Total debt. Notes payable and long-term debt, includ-

ing current portion. 

Noncontrolling interests.  Interests  of  subsidiaries 

held by third parties. 

Transaction  gains  and  losses.  The  impact  on  our 
Consolidated Financial Statements of foreign exchange 
rate changes arising from specific transactions.

Notional principal amount. The principal amount on 
which fixed-rate or floating-rate interest payments are 
calculated.

OCI. Other comprehensive income (loss).  

Operating cash flow to debt ratio. Net cash provided 
by operating activities, divided by the sum of notes pay-
able and long-term debt, including current portion.

Redeemable interest. Interest of subsidiaries held by a 
third party that can be redeemed outside of our control 
and therefore cannot be classified as a noncontrolling 
interest in equity. 

Reporting unit. An operating segment or a business 

one level below an operating segment

Translation adjustments. The impact of the conver-
sion of our foreign affiliates’ financial statements to U.S. 
dollars for the purpose of consolidating our financial 
statements.

Variable  interest  entities  (VIEs).  A  legal  structure 
that is used for business purposes that either (1) does 
not have equity investors that have voting rights and 
share  in  all  the  entity’s  profits  and  losses  or  (2)  has 
equity investors that do not provide sufficient financial 
resources to support the entity’s activities.

Working capital. Current assets and current liabilities, 

all as of the last day of our fiscal year.

Annual Report 2013

89

Non-Gaap Measures

This report includes measures of financial performance 
that are not defined by generally accepted accounting 
principles (GAAP). For each of these non-GAAP financial 
measures, we are providing below a reconciliation of the 
differences  between  the  non-GAAP  measure  and  the 
most directly comparable GAAP measure. These non-
GAAP measures are used in reporting to our executive 

management and/or as a component of the board of 
director’s measurement of our performance for incentive 
compensation  purposes.  Management  and  the  board 
of directors believe that these measures provide useful 
information  to  investors. These  non-GAAP  measures 
should be viewed in addition to, and not in lieu of, the 
comparable GAAP measure.

ToTal SegmenT o peraTing profiT

In Millions 

Net sales: 

  U.S. Retail 

   International 

 2013 

2012 

2011 

2010 

2009 

2008 

Fiscal Year

$  10,614.9   $  10,480.2   $  10,163.9   $  10,209.8   $  9,973.6   $  9,028.2  

 5,200.2      4,194.3  

   2,875.5  

   2,684.9  

   2,571.8  

   2,535.5 

   Bakeries and Foodservice 

 1,959.0      1,983.4  

   1,840.8  

   1,740.9  

   2,010.4  

   1,984.3 

Total 

Operating profit:

  U.S. Retail 

International 

   Bakeries and Foodservice 

Total segment operating profit 

$  17,774.1   $  16,657.9   $  14,880.2   $  14,635.6   $  14,555.8   $  13,548.0 

$   2,392.9   $   2,295.3   $   2,347.9   $  2,385.2   $  2,206.6   $  1,976.7  

 490.2    

 429.6  

 314.6    

 286.7  

 291.4  

 306.3  

192.1  

 263.2  

 239.2  

 178.4  

 247.5 

 170.2  

 3,197.7      3,011.6  

   2,945.6  

   2,840.5  

   2,624.2  

   2,394.4

Memo:  Segment operating profit as a % of net sales 

18.0%  

18.1%   

19.8%   

19.4% 

18.0% 

17.7% 

Unallocated corporate items 

Divestitures (gain), net 

Restructuring, impairment, and other exit costs 

 326.1    

 347.6  

 184.1  

 203.0  

 — 

 — 

 19.8    

 101.6  

(17.4) 

 4.4  

 — 

 31.4  

 342.5  

 (84.9) 

 41.6  

 144.2 

—

 21.0 

Operating profit 

$   2,851.8   $   2,562.4   $   2,774.5   $  2,606.1   $  2,325.0   $  2,229.2

adjuSTed diluTed epS, excluding cerTain iTemS affecTing comparabiliTy

Per Share Data 

 2013 

2012 

2011 

2010 

2009 

2008 

Fiscal Year

Diluted earnings per share, as reported 
  Mark-to-market effects (a) 
  Divestitures gain, net (b) 
  Gain from insurance settlement (c) 
  Tax items (d) 
  Acquisition integration costs (e) 
  Restructuring costs (f) 
Diluted earnings per share, excluding  

  certain items affecting comparability 

 $2.79  

   $2.35  

 —      

 0.10  

$2.70  

 (0.09) 

 $2.24  

 0.01  

 —      

 —      

 (0.13) 

 0.01  

 0.02  

 —   

 —   

 —   

 0.01  

 0.10  

 —   

 —      

 —   

 —   

 (0.13) 

 0.05  

 —      

 —      

 —    

 —    

 $1.90  

 0.11  

 (0.06) 

 (0.04) 

 0.08  

 —   

 —   

 $1.85 

 (0.05)

 —   

 —   

 (0.04)

 —   

 —   

 $2.69  

 $2.56  

 $2.48  

 $2.30  

 $1.99  

 $1.76 

 (a) See Note 7 to the Consolidated Financial Statements on page 58 of this report.
(b) Net gain on divestitures of certain product lines.
(c) Gain on settlement with insurance carrier covering the loss of a manufacturing facility in Argentina.
(d)  The fiscal 2013 tax items consist of a reduction to income taxes related to the restructuring of our GMC subsidiary and an increase to income taxes related 
to the liquidation of a corporate investment. Additionally, fiscal 2013 and fiscal 2010 include changes in deferred taxes associated with the Medicare Part 
D subsidies related to the Patient Protection and Affordable Care Act, as amended by the Health Care and Education Reconciliation Act of 2010. The fiscal 
2011, fiscal 2009 and fiscal 2008 tax items represent the effects of court decisions and audit settlements on uncertain tax matters.  

(e) Integration costs resulting from the acquisitions of Yoki in fiscal 2013 and Yoplait S.A.S. and Yoplait Marques S.A.S. in fiscal 2012.
(f) See Note 4 to the Consolidated Financial Statements on page 54 of this report.

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
90

Healthy Growth

RetuRn on aveR age total capital

In Millions 

2013  

2012  

2011  

2010  

2009  

2008

Net earnings, including earnings attributable to 

  redeemable and noncontrolling interests 

$  1,892.5   $   1,589.1   $   1,803.5   $   1,535.0   $   1,313.7   $  1,318.1

Interest, net, after-tax 

 201.2  

 238.9  

 243.5  

 261.1  

 240.8  

263.8

Earnings before interest, after-tax 

   2,093.7  

   1,828.0  

   2,047.0  

   1,796.1  

   1,554.5  

  1,581.9

Fiscal Year

  Mark-to-market effects 

  Tax items 

  Restructuring costs 

  Acquisition integration costs 

  Divestitures gain, net 

  Gain from insurance settlement 

Earnings before interest, after-tax for  

  return on capital calculation 

Current portion of long-term debt 
Notes payable 

Long-term debt 

  Total debt 

Redeemable interest 

Noncontrolling interests 

Stockholders’ equity 

Total capital 

  Accumulated other comprehensive 

   (income) loss 

  After-tax earnings adjustments (a) 
Adjusted total capital 

Adjusted average total capital 

Return on average total capital 

 (2.8) 

 (85.4) 

 15.9  

 8.8  

 —  

 —  

 65.6  

 —  

 64.3  

 9.7  

 —  

 —  

 (60.0) 

 (88.9) 

 —  

 —  

 —  

 —  

 4.5  

 35.0  

 —  

 —  

 —  

 —  

 74.9  

 52.6  

 —  

 —  

 (38.0) 

 (26.9) 

(35.9)

(30.7)

—

—

—

—

$  2,030.2   $   1,967.6   $   1,898.1   $   1,835.6   $   1,617.1   $  1,515.3

$  1,443.3   $ 
 599.7  

 741.2   $   1,031.3   $ 
 526.5  

 311.3  

   1,050.1  

 107.3   $ 

 508.5   $ 
 812.2  

 442.0 
   2,208.8 

   5,926.1  

   6,161.9  

   5,542.5  

   5,268.5  

   5,754.8  

   4,348.7 

   7,969.1  

   7,429.6  

   6,885.1  

   6,425.9  

   7,075.5  

   6,999.5 

 967.5  

 456.3  

 847.8  

 461.0  

 —  

 —  

 —  

 — 

 246.7  

 245.1  

 244.2  

 246.6 

   6,672.2  

   6,421.7  

   6,365.5  

   5,402.9  

   5,172.3  

   6,212.2 

  16,065.1  

  15,160.1  

  13,497.3  

  12,073.9  

  12,492.0  

  13,458.3 

   1,585.3  

   1,743.7  

   1,010.8  

   1,486.9  

 (234.4) 

 (170.9) 

 (310.5) 

 (161.6) 

 877.8  

 (201.1) 

 (173.1)

 (263.7)

$  17,416.0   $  16,732.9   $  14,197.6   $  13,399.2   $  13,168.7     $ 13,021.5 

$  17,074.5   $  15,465.3   $  13,798.4   $  13,283.9   $  13,095.1   $ 12,804.3

11.9%   

12.7%   

13.8%   

13.8%   

12.3%   

11.8%

(a) Sum of current year and previous year after-tax adjustments.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual Report 2013

91

INTERNATIONAL SEGMENT AND REGION SALES 
GROWTH RATES EXCLUDING IMPACT OF FOREIGN 
EXCHANGE

The reconciliation of International segment and region 
sales growth rates as reported to growth rates excluding 
the  impact  of  foreign  currency  exchange  below 
demonstrates the effect of foreign currency exchange 
rate  fluctuations  from  year  to  year.  To  present  this 
information, current-period results for entities reporting 

in currencies other than U.S. dollars are converted into 
U.S. dollars at the average exchange rates in effect during 
the corresponding period of the prior fiscal year, rather 
than the actual average exchange rates in effect during 
the current fiscal year. Therefore, the foreign currency 
impact is equal to current-year results in local currencies 
multiplied by the change in the average foreign currency 
exchange rates between the current fiscal period and 
the corresponding period of the prior fiscal year. 

Europe 

Canada 

Asia/Pacific 

Latin America 

Total International 

Europe 

Canada 

Asia/Pacific 

Latin America 

Total International 

Fiscal Year 2013

Percentage Change 
in Net Sales  
as Reported 

Impact of Foreign 
Currency Exchange 

Percentage Change
in Net Sales
on Constant
Currency Basis

11% 

22  

11  

116  

24% 

 (4) pts 

—  

 —  

 (23) 

 (4) pts 

 15%

 22 

 11 

 139 

 28%

Fiscal Year 2012

Percentage Change 
in Net Sales  
as Reported 

Impact of Foreign 
Currency Exchange 

Percentage Change
in Net Sales
on Constant
Currency Basis

84% 

29  

22  

12  

46% 

 1 pt 

 1  

 2  

 (2) 

 1 pt 

 83%

 28 

 20 

 14 

 45%

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
92

Healthy Growth

Total Return to Stockholders

These line graphs compare the cumulative total return 
for holders of our common stock with the cumulative 
total return of the Standard & Poor’s 500 Stock Index 
and Standard & Poor’s 500 Packaged Foods Index for 
the last five-year and ten-year fiscal periods. The graphs 
assume the investment of $100 in each of General Mills’ 
common stock and the specified indexes at the begin-
ning of the applicable period, and assume the reinvest-
ment of all dividends.

On June 30, 2013, there were approximately 33,300 

record holders of our common stock. 

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Total Return to Stockholders
5 Years
Total Return to Stockholders
5 Years

200

200
180

180
160

160
140

140
120

120
100

100
80

80
60

60
40

40
20

20
0

May 08

0

May 09

May 10

May 11

May 12

May 13

May 08

May 09

May 10

May 11

May 12

May 13

Total Return to Stockholders
10 Years
Total Return to Stockholders
10 Years

300
280
300
260
280
240
260
220
240
200
220
180
200
160
180
140
160
120
140
100
120
80
100
60
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40
60
20
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May 03 May 04 May 05 May 06 May 07 May 08 May 09 May 10 May 11 May 12 May 13
0

May 03 May 04 May 05 May 06 May 07 May 08 May 09 May 10 May 11 May 12 May 13

General Mills (GIS)

General Mills (GIS)

S&P 500

S&P 500

S&P Packaged Foods

S&P Packaged Foods

 
 
 
 
 
 
 
 
 
Annual Report 2013

93

 
94

Healthy Growth

Shareholder Information

Transfer Agent and Registrar
Our transfer agent can assist you  
with a variety of services, including  
change of address or questions about 
dividend checks:

Wells Fargo Bank, N.A. 
1110 Centre Pointe Curve 
Mendota Heights, MN 55120-4100 
Phone: (800) 670-4763 or  
(651) 450-4084 
WellsFargo.com/shareownerservices

Electronic Access to Proxy Statement, 
Annual Report and Form 10-K
Shareholders who have access to the 
Internet are encouraged to enroll in 
the electronic delivery program. Please 
see the Investors section of our website, 
GeneralMills.com, or go directly to the 
website, ICSDelivery.com/GIS and 
follow the instructions to enroll. If your 
General Mills shares are not registered 
in your name, contact your bank or broker 
to enroll in this program.

Notice of Annual Meeting
The annual meeting of shareholders will 
be held at 10 a.m., Central Daylight Time, 
Tuesday, Sept. 24, 2013, at the Children’s 
Theatre Company, 2400 Third Avenue 
South, Minneapolis, MN 55404-3597. 
Proof of share ownership is required 
for admission. Please refer to the Proxy 
Statement for information concerning 
admission to the meeting.

General Mills Direct Stock Purchase Plan
This plan provides a convenient and 
economical way to invest in General Mills 
stock. You can increase your ownership 
over time through purchases of common 
stock and reinvestment of cash dividends, 
without paying brokerage commissions and 
other fees on your purchases and reinvest-
ments. For more information and a copy of a 
plan prospectus, go to the Investors section 
of our website at GeneralMills.com. 

World Headquarters
Number One General Mills Boulevard 
Minneapolis, MN 55426-1347 
Phone: (763) 764-7600

Website
GeneralMills.com

Markets
New York Stock Exchange 
Trading Symbol: GIS

Independent Auditor
KPMG LLP 
4200 Wells Fargo Center 
90 South Seventh Street 
Minneapolis, MN 55402-3900 
Phone: (612) 305-5000

Investor Inquiries
General Shareholder Information: 
Investor Relations Department 
(800) 245-5703 or (763) 764-3202

Analysts/Investors:
Kris Wenker 
(763) 764-2607

Visit Us on the Web

We have a variety of websites that appeal to consumers around the world.  
Below is a selection of our most popular sites. For a more complete list,  
see the “Our websites” page under the Company tab on GeneralMills.com.

U.S. Sites
Cheerios.com

Pillsbury.com

Yoplait.com

Larabar.com

BettyCrocker.com 
Get recipes, cooking tips and view 
instruction videos. 

QueRicaVida.com 
Recipes and nutritional information for 
Hispanic consumers.

Tablespoon.com 
Download coupons, recipes and more 
for a variety of our brands.

Blog.GeneralMills.com 
Get a unique perspective on recent  
news and stories about our brands and 
our company.

International Sites
HaagenDazs.com.cn (China)

Yoplait.net (France)

NatureValley.co.uk (United Kingdom)

OldElPaso.com.au (Australia)

LifeMadeDelicious.ca (Canada) 
Get recipes, promotions and  
entertaining ideas for many of  
our brands.

BoxTops4Education.com 
Sign up to support your school.

You also can visit many of our brands on 
Facebook or follow us on Twitter.

LiveBetterAmerica.com 
Simple ways to maintain a healthy lifestyle.

 
Our Fiscal 2013 Financial Highlights

Our Mission at General Mills Is Nourishing Lives

In millions, except per share and 
return on capital data 

Net Sales 

Segment Operating Profita 

Net Earnings Attributable to General Mills 

Diluted Earnings per Share (EPS) 

Adjusted Diluted EPS, Excluding Certain Items
Affecting Comparability b 

52 weeks 
ended  
May 26, 2013 

52 weeks 
ended
May 27, 2012 

$ 17,774 

$ 16,658 

  3,198 

  1,855 

  2.79 

  3,012 

  1,567 

  2.35 

  2.69 

  2.56 

Change

+  7%

+  6%

+ 18%

+ 19%

+  5%

Return on Average Total Capitala 

  11.9% 

  12.7% 

– 80 basis pts.

Average Diluted Shares Outstanding 

  666 

667 

Dividends per Share 

$  1.32 

$  1.22 

–  0%

+  8%

Net Sales
Dollars in millions

Segment Operating 
Profita
Dollars in millions

Adjusted Diluted 
Earnings per Shareb
Dollars

Dividends per Share
Dollars

4
7
7

,

7
1

8
5
6

,

6
1

6
5
5

,

4
1

6
3
6

,

4
1

0
8
8

,

4
1

8
4
5

,

3
1

8
9
1
,

3

2
1
0

,

3

6
4
9

,

2

0
4
8

,

2

4
2
6

,

2

4
9
3

,

2

9
6

.

2

6
5

.

2

8
4

.

2

0
3

.

2

9
9

.
1

6
7

.
1

2
3

.
1

2
2

.
1

2
1
.
1

6
9

.

0

6
8

.

0

8
7

.

0

08

09

10

11

12

13

08

09

10

11

12

13

08

09

10

11

12

13

08

09

10

11

12

13

a See page 89 for discussion of non-GAAP measures.
b Results exclude certain items affecting comparability. See page 89 for discussion of non-GAAP measures.

We believe that doing well for our 
shareholders goes hand in hand  
with doing well for our consumers, 
our communities and our planet. Our 
efforts include providing convenient, 
nutritious food around the world, 
building strong communities through 
philanthropy and volunteerism, and 
developing sustainable business 
practices that reduce our environ-
mental footprint.

For a comprehensive overview 
of our commitment to stand among 
the most socially responsible food 
 companies in the world, see our Global  
Responsibility Report available online 
at GeneralMills.com/Responsibility. 

Holiday Gift Boxes

General Mills Gift Boxes are a part of 
many shareholders’ December holiday 
traditions. To request an order form, 
call us toll-free at (888) 496-7809 or 
write, including your name, street  
address, city, state, zip code and phone  
number (including area code) to:

2013 General Mills Holiday Gift Box 
Department 8907 
P.O. Box 5013 
Stacy, MN 55078-5013

Or you can place an order online at:  
GMIHolidayGiftBox.com

Please contact us after  
October 1, 2013.

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This Report Is Printed on Recycled Paper.

10%

©2013 General Mills

 
 
 
 
 
 
 
 
 
 
Number One General Mills Boulevard 
Minneapolis, MN 55426-1347
GeneralMills.com

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Annual Report 2013
Healthy Growth

General 
Mills