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GetBusy

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FY2017 Annual Report · GetBusy
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GetBusy plc 

ANNUAL REPORT AND ACCOUNTS 
31 DECEMBER 2017 

Building momentum in a year of change 

Company number: 10828058 

 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

What a year! 

A  lot  happened  in  2017.    Phew!    But  we’re  all  excited  about  the 
future. 

We stood on our own two feet.  In July, we de-merged from Aussie-listed Reckon 
and travelled half way round the world to London, where we completed our IPO on AIM 
in August.  That’ll help us to pursue our own independent strategy, develop new products, 

access capital and have our own personality – it’s important to be yourself, you know? 

We’ve  been  building  a  team.    Great  people  rock.    We’re  determined  to  get 
together the right bunch – passionate, energetic, creative and smart – to make good stuff 
happen.  Our experienced Board, the guys and girls who do everything they can to make 
our  customers  happier  and  more  productive,  the  geniuses  developing  our  new  products  and 
enhancing our customers’ experience, even the finance mob – they all deserve a big hand.  

We’ve been developing our new product.  This is something we’re not going to 
rush.    We’re  going  to  get  it  right.    We’ve  got  great  customers  and  they’ve  got  great 
customers – that’s a lot of greatness.  We’re building something that we hope they’ll all 

love.  Something that helps them do more of the things they love and less of the boring stuff.   

We’ve helped a lot more customers with their document chaos.  We’ve 
got two very cool document management products – Virtual Cabinet and SmartVault.   
Our  sales  grew  by  20%  this  year.    We’ve  got  6,000  more  customers  than  a  year  ago  – 
57,000 in total!  864,000 people now use our products.  Our sales teams smashed it – sales in Australia 
and New Zealand grew by 98% and in the United States we were up 30%. 

We grew our recurring revenues.  Our customers love paying a periodic amount 
rather than forking out a tonne of cash up front.  And we love recurring revenue: it keeps 
us closer to our customers because we interact with them so much more.  In 2017 our 

recurring revenues grew by 23% - that’s now 86% of the total.   

We spent wisely.   We didn’t let this sales growth go to our head.  We value every 
pound we spend and choose what to do with it very carefully, making sure we understand 
what  the  return  is.    We  also  want  to  invest  in  the  future  –  new  products  to  help  our 

customers more, extending our sales into new regions and getting the right team. 

We’re set up for the future.  We’ve got £2.8m in the bank.  We’ve got two great 
products  that  solve  real  customer  problems,  have  strong  sales  growth  and  that 
collectively generate cash.  We’ve got a development team that has been sent back 
from the year 3000 to help us build a third fantastic product.  We’ve got very high standards and 
we’re patient – we’re going to make decisions for the long term.    

 
 
GetBusy plc – Annual Report & Accounts 

What’s all this then 

From our chairman…………………………………………………….  

1 

Contents 

What we do, how we do it 

Our business model 

The market opportunity…………………………………...  

Our products………………………………………………..  

Our strategy and operating model…………………….  

The way we operate………………………………………  

How we measure success……………………………………………  

How it went 

CEO’s report……………………………………………………...  

Financial review…………………………………………………..  

How we do it responsibly 

Our governance arrangements……………………………….  

Remuneration report…………………………………………….  

Principal risks and uncertainties……………………………….  

Directors’ report………………………………………………….  

Auditor’s report…………………………………………………………  

Financial statements…………………………………………………..  

2 

4 

11 

12 

13 

14 

17 

20 

25 

27 

28 

30 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

From our chairman 

Hi there shareholders,  

I am  very  pleased  to  present  our  inaugural  annual  report  and  hope  you 
enjoy reading it. 

2017  was  a  memorable  year  for  GetBusy.    In  August,  we  completed  the 
demerger  of  the  document  management business  from  Reckon Limited, 
the fully underwritten rights issue and the admission to trading on AIM.  And 
amidst  this  backdrop  of  considerable  change  for  the  business  and  its 
employees, we still managed to deliver a very solid maiden set of results.  

The fundamental challenges of secure document management and information chaos, which our 
products help to solve, remain prevalent across a range of vertical markets.  The demonstrable cost 
savings enabled by our products provide a convincing business case for our customers.  Legislative 
changes,  such  as  the  General  Data  Protection  Regulations  (“GDPR”)  in  the  EU,  are  important 
catalysts  for  businesses,  professional  services  firms,  academic  institutes,  retailers  and  many  other 
organisations  to  examine  their  document  management  practices  and  select  tools  that  improve 
efficiency and compliance. 

Both  of  our  document  management  products,  Virtual  Cabinet  and  SmartVault,  have  delivered 
excellent  revenue  growth  across  each  of  our  territories.    In  particular,  we  have  seen  very  strong 
performances in the US and Australia.  We have built significant momentum in a year of change.  

Our development teams have also been working hard on our new solution, GetBusy, which will help 
SMEs  with  productivity  and  communication.    Iterative  development  is  ongoing  and  we  are 
encouraged by the engagement of early users with the process. 

I would like to thank all of our shareholders for their support.  The rights issue was fully subscribed.  
The demerger and admission to AIM allows us to pursue an independent strategy for developing 
new global offerings that build on our great existing customer base plus enables the creation of our 
own personality consistent with the innovative nature of the new GetBusy product in development.   

We have a Board with an excellent mix of skillsets and experience.  Our management team, led by 
Daniel Rabie, is dynamic and motivated to deliver on our strategy.  Each of our people is committed 
to living the culture and values we’re embedding and to help our customers to be more productive. 

In the coming year we expect continued growth in high quality subscription revenues from Virtual 
Cabinet and SmartVault in the UK, US,  Australia and New Zealand.    We  will continue to invest in 
developing the GetBusy product as well as making improvements to our existing products.   

I look forward to meeting you at the AGM in May. 

Miles Jakeman 

1 

 
 
 
 
 
What we do, how we do it. 

GetBusy plc – Annual Report & Accounts 

The market opportunity

Organisations that handle a lot of documents 
–  hard  copy  and  digital  –  have  a  huge 
  They’re  often  working  with 
challenge. 
cumbersome, slow, insecure systems with very 
little  discipline  or  consistency  around  how 
documents are handled. 

Do  you  file  documents  by  date?    If  so,  what 
format do you use?  What about client names?  
Draft or final version?  How do you track all the 
changes?    Who  did  you  send  it  to?    Was  it 
secure?  Where’s the signed version? 

Sound  familiar?    We  call  this  “information 
chaos”.    It  costs  organisations  nearly  $20,000 
per information  worker  per  year.    This  is  what 
our products solve.  Our software optimises the 
capture,  management,  preservation  and 
delivery  for  each  individual  document  in  our 
customers’  business.    People  call  it  Enterprise 
Content  Management  (“ECM”).    We  call  it 
working smarter. 

Our business model 

The  Total  Addressable  Market 
is  huge.  
Ignoring SMEs (which we don’t), the total ECM 
market was estimated to be $5.9 billion in 2015 
and it grew by 9.4% that year.  The SME market 
is  virtually  untapped  in  terms  of  professional 
document  management  software. 
  The 
markets  in  which  we  currently  operate  (UK, 
Australia, New Zealand and the US) have over 
73 million SMEs among them. 

to  access 

is  positioned 

this 
The  Group 
international  market  because  its  SmartVault 
and  Virtual  Cabinet  software  is  suitable  for 
businesses  ranging  in  size  from  SMEs  to  large 
global enterprise  organisations.  Further,  there 
is  strong  global  demand  and  little  country-
specific  optimisation  needed,  as  evidenced 
by  Virtual  Cabinet’s  successful  international 
expansion  from  the  UK  into  the  Australian 
market. 

2 

 
 
 
 
GetBusy plc – Annual Report & Accounts 

What we do, how we do it. 

Our business model (continued) 

The market opportunity (continued)

We believe there is a set of strong growth drivers for this market and our products.  Not only does it 
make  sense  to  do  things  more  efficiently  in  workplaces,  but  the  introduction  and  future 
strengthening of legislation such as GDPR should increase those drivers over time, which means we 
believe  our  products  will  continue  to  see  revenue  growth  and  new  market  expansion  for  the 
foreseeable future. 

3 

 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

What we do, how we do it. 

Our business model (continued) 

Our products

The  Group’s  software  –  Virtual  Cabinet  and  SmartVault  -  bring  information  together  in  a 
centralised storage place where documents can be: 

The  products  are  designed  to 
provide  a  hybrid  solution  with 
on-premises 
document 
scanning,  searching,  storage 
and  retrieval,  complemented 
by 
24/7  anytime 
anywhere,  cloud  document 
distribution  and  electronic 
signature capabilities. In addition to seamless integration with other core business software, 
content capture facilities such as virtual printing and advanced e-mail capture rules allow 
automated information assimilation. 

secure 

The quality of the Group’s core products is evidenced by the reliable and rapid customer 
growth  over  many  years  as 
shown below: 

In  total  SmartVault  and  Virtual 
Cabinet  had  57,000  customers 
at  31  December  2017,  with 
864,000 users registered to share 
the  online 
documents  on 
portals. In 2017 there was a 56% 
increase 
the  number  of 
documents  published  via  the 
Virtual  Cabinet  portal,  a  54% 
increase  in  signed  document 
approvals across both platforms 
and  a  51% 
in  the 
number of people registered to share documents in the Virtual Cabinet portal. 

increase 

in 

Just as important as this large uptake and sustained growth, customer satisfaction across 
both products is high with 98% of Virtual Cabinet users rating their experience as either good 
or excellent and 90% of SmartVault customers satisfied with their experience. 

4 

 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

What we do, how we do it. 

Our business model (continued) 

Our products (continued)

SmartVault 

SmartVault 
is  a  cloud-based  document 
management  system  targeting  small  and 
medium-sized  businesses.  It  provides  an  easy 
to  use, 
intuitive  document  management 
program for SMEs that requires limited training 
or  setup.  The  key  advantages  that  the 
SmartVault  technology  and  platform  present 
to SMEs are shown in the diagram below. 

SmartVault  was  the  system  of  choice  for 
17,900  customers  in  2017.  During  2017,  3,900 
new  customers  were  added,  representing  a 
28%  customer  growth 
rate.  SmartVault 
experienced  an  average  net  Monthly 
Recurring  Revenue  (“MRR”)  churn  of  0.6%  of 
in  2017,  which 
revenues  per  month 
demonstrates the product’s ability to retain a 
recurring  customer  base.  Customers  of 
SmartVault  securely  shared  documents  with 
over 600,000 registered users in 2017. 

its 

inbound 

The  SmartVault  product  has  also  achieved 
sales  and 
efficiencies  with 
marketing model with a Customer Acquisition 
Cost (“CAC”) of £360 for 2017 and a £2,195 Life 
Time  Value  (“LTV”)  for  customers  (calculated 
as  an  average  of  LTV  per  month  of  2017 
customers), delivering a LTV:CAC ratio of 6:1. 

is 

We’re  really  proud  SmartVault  has  earned 
recognition  from Intuit as  a  QuickBooks  Gold 
Certified  Developer, 
rated  5  stars  on 
Apps.com,  has  won  a  number  of  awards 
including  multiple  Readers’  Choice  Awards 
and Technology Innovation Awards from CPA 
Practice  Advisor  and  has  earned  both 
Awesome  App  and  Awesome  QuickBooks 
Add-On awards from The Sleeter Group. 

5 

 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

What we do, how we do it. 

Our business model (continued) 

Our products (continued) – case study 

Academy Securities is a growing securities and investment bank owned and operated by 
former military members with four locations across the United States. Given the company’s 
strong ties to the military, it’s no surprise they take security very seriously. According to Sadie 
Millard,  one  of  the  company’s  administrators,  it  was  the  need  to  comply  with  the  data 
management  and  security  regulations  put  in  place  by  the  U.S.  Securities  and  Exchange 
Commission  (SEC)  and  Financial  Industry  Regulatory  Authority,  Inc.  (FINRA)  that  locked 
down the company’s decision to use SmartVault. 

“Before we started using SmartVault our document management system was not very user-
friendly. It was also expensive and, quite frankly, archaic,” Millard explained. 

Millard  wasn’t  disappointed  once  she  made  the  call  to  implement  SmartVault.  The 
company  was  able  to  get  up  and  running  using  the  system  quickly.  “The  training  and 
support we received while making the transition was excellent,” said Millard. “SmartVault 
did a fantastic job in helping us get off the ground quickly and easily. We haven’t had any 
issues, which has been wonderful, given that some of our users have limited technological 
capabilities.” 

“The flexibility of being able to work anytime anywhere is also key for our team,” said Millard. 
“Having everything we need in the cloud provides peace of mind in terms of file storage, 
too. I know that if I lose my computer or it is corrupted, I still have all of my work available 
thanks to SmartVault.” 

“SmartVault  is  a  very  robust  system,  but  it’s  also  user-friendly,”  concluded  Millard.  “I  feel 
confident  that  SmartVault  will  continue  to  be  an  ideal  partner  for  our  security  and 
document storage needs while also helping us build our collaborative work environment 
for many years to come.” 

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

What we do, how we do it. 

Our business model (continued) 

Our products (continued)

Virtual Cabinet

Virtual  Cabinet 
is  a  desktop  document 
management  system  targeting  medium  to 
large  scale  enterprise  businesses.  Virtual 
Cabinet allows businesses to automatically file 
their emails, search content inside their stored 
documents,  approve documents  with legally 
acceptable digital signatures, track files after 
they 
generate 
comprehensive  end-to-end  audits,  optimise 
processes  and  workflows  in  addition  to  other 
features.  All  of  these  processes  are  secured 
secure 
using  AES-256  encryption 
environment accessible only by the recipient. 

in  a 

been 

have 

sent, 

The key advantages that the  Virtual Cabinet 
technology and portal present to medium to 
large scale enterprises are shown below.  The 
product can also be customised to individual 
customer’s needs and back-office systems. 

Virtual Cabinet is used by 39,500 customers, of 
which  1,800  customers  were  added  during 
2017. 

Customers  of  Virtual  Cabinet  securely  signed 
documents and shared documents with over 
260,000 registered users on the online portal in 
2017.  Virtual  Cabinet  has  demonstrated  a 
strong  ability  to  retain  its  recurring  customer 
base  historically  with  a  low  average  MRR 
churn of 0.7% per month of revenue in 2017.  

Virtual  Cabinet  is  accredited  to  the  ISO/IEC 
27001:2013  standard,  which  specifies  the 
requirements  for  establishing,  implementing, 
improving 
maintaining  and  continually 
information  security  management  systems. 
Evidencing the product’s market perception, 
Virtual  Cabinet  was  a  finalist  in  the  British 
Accountancy  awards  three  years  in  a  row 
(2014,  2015  and  2016)  for  the  best  practice 
software product of the year for accountants.

7 

 
 
 
 
GetBusy plc – Annual Report & Accounts 

What we do, how we do it. 

Our business model (continued) 

Our products (continued) – case study 

The investment management company, 7IM, manages the funds of over £11 billion for a range of 
private  investors.  Their  common  sense  approach  to  the  business  sets  them  apart  along  with  the 
desire to provide great service, which by their own admission they say is hard to find. 

When  it  came  to  choosing  a  replacement  document  management  system  the  principles  the 
company  holds  dear  such  as  ‘being  innovative  and  seeking  common  sense  straightforward 
solutions’ played an important part. The priority was to find a system that was fast with a smarter 
search engine to get around the difficulties of finding documents. 

“Our previous system was not very user friendly and we experienced difficulties pulling back all the 
client documents,” comments Susan Allen, Head of Platform Service Team.  A review of the market 
led 7IM to Virtual Cabinet; a system that delivers industry strength document management and is 
designed to save time and money for professional firms, including Financial Advisors, Accountants 
and Insurance brokers. 

“We  felt  it  would  be  a  good  option”  Susan  continues.  “We  particularly  like  the  ability  to  specify 
different  virtual  filing  cabinets  for  different  parts  of  the  business  and  that  we  can  restrict  certain 
documents  from  everyone’s  view.”  This  is  an  important  attribute  for  a  best  practice  document 
management  system  in  the  financial  services  industry.  “Virtual  Cabinet  is  very  easy  to  use  and 
everyone has taken to it really well,” Susan notes.  “In terms of the searching option, the consensus 
is that it is we can now readily locate all of a client’s documents and this was something that at 
times proved difficult before Virtual Cabinet was installed.” 

For companies in the financial services industry looking for a document management system, the 
7IM overview is that “it’s very easy to use, to navigate and to search for documents. The import 
function from Word, Excel and email is straightforward and overall, Virtual Cabinet is very intuitive.” 

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

What we do, how we do it. 

Our business model (continued) 

Our products (continued) 

9 

 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

What we do, how we do it. 

Our business model (continued) 

Our products (continued) 

GetBusy

The new GetBusy product will address SMEs. We believe there’s a market opportunity to supply a 
new  solution  that  combines  communication,  productivity  and  content  with  a  special  focus  on 
digital communication and relationships. 

We  propose  that  the  GetBusy  product  will  enable  stronger  and  more  productive  customer 
relationships by allowing users to collaborate over content using a simple communication tool. 

GetBusy  will  seek  to  combine  document  management  with  key  additional  communication 
functionality that businesses require, but which is currently spread across multiple systems, including 
messaging, quotes, invoices, tasks capture and more. 

The  development  of  the  GetBusy 
core 
product 
objectives, to: 

three 

has 

•  create 

stronger  customer 
relationships  for  users  with  less 
effort; 

•  help  users  become  more 
organised  and  productive; 
and 
reduce administrative burden.

• 

Once  developed,  the  GetBusy 
product is expected to be able to 
leverage 
the  Group’s  existing 
customer base of over 57,000 customers and the 864,000 users who are currently sharing documents 
through  the  SmartVault  platform  and  Virtual  Cabinet  online  portal.  This  extensive  market  base, 
combined with the anticipated strong uptake of this type of product, should allow for the possibility 
of strong future growth. 

The  Group’s  experienced  development  team  is  combining  industry  best  practice  development 
techniques, advanced design technology with a strong user experience focus and thousands of 
man hours of experience to create a foundation for continued future success with GetBusy. 

GetBusy will stay in development until the experienced development team, and a small test group 
of users, decide the product is ready to commence Beta testing. Beta testing will continue until user 
satisfaction  KPIs  are  met,  at  which  point  GetBusy  will  be  publicly  released.  The  entire  release 
schedule will be heavily dependent on customer feedback, and will only proceed to the next step 
once expected customer validation is achieved.

10 

 
 
 
GetBusy plc – Annual Report & Accounts 

What we do, how we do it. 

Our business model (continued) 

Our strategy. 

Use data-oriented 
customer 
acquisition 
methods...

... to attract high-
quality recurring 
subscription 
revenue 
customers...

... to our existing 
document 
management 
software 
products...

... helping them to 
be more 
productive, 
efficient and 
compliant...

... so they become 
promoters of our 
new products.

Our operating model 

of 

Sales 
Highly skilled sales reps 
focused  on  a  narrow 
set 
target 
prospects.  Long  sales 
cycles  supported  by 
technical  consultants 
implement  the 
who 
product 
around 
customers’ needs. 
reps 
sales 
Inside 
supported  by  online 
content,  automation, 
training, 
tools, 
incentives and metrics 
that 
high 
enable 
efficiency. 

Leverage  off  existing 
channels 
to  market 
and sales team 

Virtual 
Cabinet 

SmartVault & 
GetBusy 

GetBusy  

(in 
development) 

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Marketing 
High-end  marketing 
that  facilitates  brand 
awareness, 
education, 
relationship  building 
trust, 
and 
complemented 
by 
direct  support  of  the 
sales team. 
Feeds  highly  qualified 
leads 
sales 
team to build pipeline. 
roadblocks 
Removes 
through  educational 
content 
and 
automation  that  drive 
complexity  out  of  the 
purchase. 

the 

to 

Revenue  generation 
with 
CAC 
low 
(Customer  Acquisition 
Create 
Cost). 
awareness, 
educational  content 
and  automation 
to 
drive business 
through 
the  entire 
purchase process from 
awareness to close. 

on-site 

Support / consulting 
High-touch support up 
issue 
to 
resolution 
complemented 
by 
educational tools and 
training tailored to the 
specific 
of 
individual customers. 

needs 

reps 
support 
Inside 
that  provide  pre  and 
post-sales support and 
consulting,  with  tools 
and 
that 
training 
enable high 
efficiency,  helped  by 
self-service 
customer 
tools and educational 
content. 

Automation  and  tools 
for  easy  on-boarding, 
plus templates and 
educational  content 
that  allow  customers 
to  largely  resolve  any 
issues  they  encounter 
on their own. 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

What we do, how we do it. 

Our culture and values 

To achieve what we want to achieve, it’s critical that we have the right team.  That means the 
right skillsets but more importantly it means the people we work with need to share our values.  
You can see these below.  We won’t compromise.  Only rockstars work here. 

The way we operate 

Every customer 
experience must 
include a smile ;) 

The original and arguably the most important rule.  If we 
can  satisfy  our  customers,  and  genuinely  improve  their 
lives,  success  will  follow.    This  applies  to  every  single 
customer.    Every  time.    At  every  point  of  interaction  no 
matter how small.  No exceptions. 

Show grit and 
make 
stuff happen 

Your  mental  toughness  and  perseverance  is  a  better 
predictor of your success than any other factor.  Also, the 
happiest  and  most  successful  people  are  the  ones  who 
persevere - grit is  long-term.    There will be achievements 
and  failures  along  the  way  -  embrace  the  journey.    It's 
hard to beat a person who never gives up, so roll up your 
sleeves and DO things already! 

Keep it simple 

We'll keep this one short.  If you can't explain it simply, you 
don't understand it well enough, no matter how smart you 
are.  Always challenge yourself to radically simplify.  Every 
experience  must  seem  delightfully  intuitive,  familiar  and 
clear, yet new and surprising. 

Better together 

Stay positive.  Positive thinking will allow us to achieve the 
impossible.   No egos.  Best idea wins.    We've got each 
other’s  back.    There  are  introverts,  extroverts,  creative, 
emotional  and  logical  thinkers.    We  need  everyone 
working together to win.  A culture of innovation, not fear. 

BSU 
(Blow Stuff Up!) 

We're out to change the world.  We thus need to break 
from convention and be a disruptor to win.  We're an agile 
company.    That  means  not  being  afraid  of  change.   
Remember: to improve is to change, to be perfect is to 
change often. 

Data drives 
decisions 

We're a data driven organisation.  We must be led by our 
data,  and  be  agile  to  it.    We  need  to  collect  as  much 
data as possible, understand it as simply as possible, then 
come to the best possible decision.  You must determine 
your own personal success with data.  If you don't report 
on it, it didn't happen. 

12 

 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

How we measure success. 

Financial and non-financial key performance indicators 

Our key performance indicators 

Data drives 
decisions 

High quality 
subscription 
revenue 
growth 

Recurring revenue 
proportion 

Recurring revenue growth 

86% 

(2016: 83%) 

23% 

2017 vs 2016 

SmartVault 

Virtual Cabinet 

Subscription  revenues  help  to  drive 
predictable  earnings  and  create 
substantial value over the lifetime of a 
contract.    We  have  been  shifting  our 
business  model  to  focus  on  recurring 
revenue growth. 

Average 
MRR Churn 

0.7% 

(2016: 1.1%) 

0.7% 

(2016: 0.3%) 

Average MRR churn is the percentage 
of  Monthly  Recurring  Revenue  that  is 
lost  each  month  due  to  customer 
cancellations  etc.    It  is  stated  before 
factoring in new customer revenue. 

Customer count 

User count 

Platform 
reach 

57,000 

(2016: 51,000) 

864,000 

(2016: 617,000) 

Customers  are  so  important  because 
they back our products and generate 
revenue.  Each customer has a number 
of users that access our platforms. 

Efficiency 
of 
operation 

Investment 
in products 

Key 
financial 

SmartVault LTV to CAC ratio 

SG&A costs as a proportion 
of revenue 

6:1 

(2016: 5:1) 

78% 

(2016: 78%) 

Development spend 

Development headcount 

£2.6m 

(2016: £2.8m) 
Group revenue 

£9.3m 

(2016: £7.8m) 

35 

(2016: 40) 
Adjusted EBITDA 

£(1.2)m 

(2016: £(1.7)m) 

sales  despite 

to 
to  CAC  (Life  Time  Value 
LTV 
Customer  Acquisition  Cost  ratio)  is  a 
key  measure  of  the  efficiency  of  our 
marketing. 
Sales,  general  and  admin  (“SG&A”) 
costs  have  remained  consistent  as  a 
proportion  of 
the 
additional corporate costs. 
We  have  continued  to  invest  in  our 
teams,  who  have 
development 
worked  on  both  existing  and  new 
products.  The reduction in headcount 
is due to a rebalancing towards higher 
value skillsets as we develop GetBusy. 
Our  key  headline  financial  metrics.  
Adjusted 
is  defined  as 
operating profit / loss less depreciation, 
amortisation, 
share  option  costs, 
demerger  and  flotation  costs  and 
before 
of 
development costs. 

capitalisation 

EBITDA 

the 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
How it went. 

GetBusy plc – Annual Report & Accounts 

CEO’s review 

Building momentum in 
a year of change 

A big thank you to our shareholders: those that came over from Reckon, those 
that joined us at the IPO and those that have joined us since.  I am very grateful 
for  your  support  and  I  look  forward  to  working  with  the  Board,  the 
management  team  and  all  of  our  people  to  deliver  sustained  shareholder 
value well into the future. 

A solid performance in our maiden year 

I am delighted with the performance of the team this year who have all risen to the challenges we 
have put before them. We successfully completed the demerger from Reckon together with the 
rights issue and the admission to AIM, but most importantly we have delivered a solid performance 
in our maiden year, with pleasing growth across the business. Our growing high-quality subscription 
revenue puts the Company in an excellent position to leverage off its market position and continue 
our growth plans in 2018. 

High quality organic revenue growth from proven products 

Revenue grew by 20% across the Group to £9.3m (2016: £7.8m).  Pleasingly, our recurring revenue 
grew  by  23%  to  £8.0m  (2016:  £6.5m)  and  now  represents  86%  of  Group  revenue  (2016:  83%); 
increasing our proportion of recurring subscription revenues is an important part of our strategy to 
create a sustainably growing business.   

Revenue in  Australia  and  New  Zealand  grew  by  98% to  £1.3m  (2016:  £0.7m)  and  revenue  in  the 
United States grew by 30% to £2.9m (2016: £2.2m).  Revenue in the UK, which is a significantly more 
mature  market,  grew  by  4%  to  £5.1m  (2016:  £4.9m).    In  December  2017,  our  monthly  recurring 
revenue  (“MRR”)  was  £0.7m,  equivalent  to  annualised  recurring  revenue  of  £8.8m.    MRR  growth 
from December 2016 to December 2017 was 25%.  

Our Virtual Cabinet and SmartVault products have continued to acquire new customers and users.  
During 2017 our paying customer base increased by 11% to 57,000 (2016: 51,000).  The number of 
users accessing our portal products rose by 40% to 864,000.   Existing customers and users provide us 
with an excellent platform, a cost-effective channel and supportive advocates to launch our new 
GetBusy product.   

14 

 
 
 
 
GetBusy plc – Annual Report & Accounts 

How it went. 

CEO’s review (continued) 

Our largest market in 2017 continued to be accountants and bookkeepers, to which 51% of Virtual 
Cabinet  revenue  and  75%  of  SmartVault  revenue  was  attributable.    We  serve  27  of  the  Top  100 
accounting  firms  in  the  UK  and  11  of  the  Top  20  in  Australia  and  New  Zealand.    We  have  also 
increased  our  presence  in  other  high-value  vertical  markets  including  law  firms,  independent 
financial advisers, insurance, estate agents, retailers, leisure firms and academia.   

The  need  to  manage  digital  data  and  hard  copy  documents  is  a  significant  challenge  for 
businesses using traditional digital storage and retrieval methods in standard computer operating 
systems.    These  systems  are  typically  cumbersome,  slow,  unsecure  and  lack  a  standardised 
systematic  approach  to  file  storage  and  naming  conventions.  The  Group's  software  seeks  to 
address  the  potential  information  chaos  caused  by  these  issues  by  optimising  the  capture, 
management, preservation and delivery for each individual document in the business. 

This issue is a very real problem and forms a cost to businesses who are not addressing it. Wasted 
time dealing with information issues can cost organisations about US$19,732 per information worker 
per year according to IDC, amounting to a 21.3% loss in an organisation's total productivity.    

The  Group  is  positioned  to  access  this  international  market  as  its  SmartVault and  Virtual Cabinet 
software  products  are  suitable  for  businesses  ranging in  size  from  SMEs  to  large  global  enterprise 
organisations. Furthermore, there is strong global demand and little country-specific optimisation 
needed,  as  evidenced  by  Virtual  Cabinet's  successful  international  expansion  from  the  United 
Kingdom into the Australian and New Zealand markets.    

These trends are favourable to the Group and its product suite and are expected to continue to 
drive new revenue growth and market expansion for the foreseeable future.  

Cost control and targeted development investment 

2017 has been a year of continued investment in our sales and marketing operations and in the 
development of new and existing products.  It’s also been a year in which we have absorbed the 
additional corporate costs of being a standalone listed group.  Notwithstanding these additional 
costs and investments, our Adjusted EBITDA loss has reduced by 30% to £1.2m (2016: £1.7m). 

During the year we spent £2.6m developing our products.  We moved the Virtual Cabinet cloud 
portal to Amazon Web Services, which has resulted in a more reliable and secure service for our 
customers  and  is  more  scalable.    We  have  embedded  Multi-Factor  Authentication  within  the 
SmartVault  product  to  further  enhance  its  security  and  have  improved  its  digital  signature 
capabilities following our integration with a new partner, DocuSign. 

15 

 
 
 
  
GetBusy plc – Annual Report & Accounts 

How it went. 

Our  next  generation  product,  GetBusy,  will  seek  to  combine  document  management  with  key 
additional communication functionality that businesses require, but which is currently spread across 
multiple systems, including messaging, quotes, invoices, tasks capture and more.    

CEO’s review (continued) 

The development of the GetBusy product has three core objectives, to:    

•  create stronger customer relationships for users with less effort;  
•  help users become more organised and productive; and  
• 

reduce administrative burden.   

Once developed, GetBusy is expected to be able to leverage the Group's existing customer base 
and  global  infrastructure  in  place.    GetBusy  addresses  a  real  market  need  and  is  expected  to 
continue to achieve growth in the Group's core markets of SMEs and large enterprises. 

Awesome people 

Our  people  are  at  the  heart  of  everything  we  do.    Against  a  backdrop  of 
significant change, I couldn’t be more proud of the team who have delivered 
robust business performance with significant high-quality revenue growth and 
exciting progress on developing new products.  GetBusy's dynamic customer 
focused culture enables us to be innovative, agile and continuously moving 
forward. 

Better 
together 

I want expressly to say thank you to each and every one of our people.  Our success is carried on 
your shoulders. 

Outlook 

Our key vertical markets remain strong.  International changes to the data regulatory environment 
increase general awareness of the business case for sophisticated document management systems.  
In  2018  we  expect  those  strong  fundamentals  to  contribute  to  continued  growth  in  high  quality 
subscription revenues from our existing products, particularly in the United States and Australia.  I am 
proud of GetBusy’s progress towards building a customer-centric application with a scalable and 
reliable architecture framework. 

Daniel Rabie 

16 

 
 
 
 
 
How it went. 

GetBusy plc – Annual Report & Accounts 

Financial review 

I  was  delighted  to  join  GetBusy  in  November  2017.    I  was 
impressed  by  the  passion  for  building  and  supporting 
awesome  products  that  make  customers’  lives  more 
productive and happier.  I’m excited about the potential of 
the business and the team we have in place to deliver that 
potential. 

Income statement 

Group revenue increased by 20% in 2017 to £9.3m  (2016: £7.8m).   The proportion of our revenue 
from  our  four  key  territories  shifted  in  the  year,  reflecting  the  relative  maturity  of  the  UK  market 
compared to the faster growing US and Australian markets.  The UK 
now accounts for 55% of revenue (2016: 63%), while the US has grown 
from 28% to 31% and Australia and New Zealand has leapt from 9% to 
14%  following  continued  strong  growth  after  the  move  into  that 
market in 2015. 

11%

3%

In  2017,  we  decided  to  early  adopt  IFRS15,  the  new  accounting 
standard for revenue recognition.  This standard significantly changes 
the  timing  of  the  recognition  of  some  of  our  revenue  streams  and 
unfortunately leads to an increasing disconnect between the timing 
of revenue recognition and the time of the associated cashflows.  We 
have  provided  a  complete  explanation  of  these  changes  and  the 
way in which we recognise revenue under IFRS15 in notes 2 and 5.  The revenue impact of early 
adoption in 2017 was minimal – only £54k – but our deferred revenue 
increased by £1,019k. 

USA AUS NZ

2017 revenue by territory 

UK

31%

55%

Gross margin in 2017 was 92.9% (2016: 92.2%), with the small increase due principally to product mix. 

Development costs of £2.6m comprise staff and related costs, the costs of development tools and 
software and the specialist consultancy  costs.  The 6% reduction in development costs in 2017 is 
attributable to a reduction in headcount in the United States in order to better control costs in that 
business and to improve the balance of skillsets across the Group.   

17 

 
 
 
 
GetBusy plc – Annual Report & Accounts 

How it went. 

Financial review (continued) 

Our preferred internal method of accounting for development costs is to expense 100% of the costs 
incurred in order to drive our focus on cashflow.  Therefore our Adjusted EBITDA metric assumes all 
development costs are expensed, with the capitalisation and amortisation of certain costs required 
by IFRS recorded below the Adjusted EBITDA line on our Income Statement.  £311k of development 
costs were capitalised during 2017 and related to various enhancements to our Virtual Cabinet and 
SmartVault products.  We have capitalised no costs related to the GetBusy product because, as 
discussed  in  the  Principal  Risks  and  Uncertainties  section,  we  cannot  demonstrate  with  sufficient 
certainty the commercial viability of the product. 

Sales,  general  and  admin  costs  of  £7.2m  have  remained  at  78%  of  revenue.    This  is  despite  the 
additional burden of corporate costs that we now incur as a standalone listed company, including 
adviser  and  Board  expenses,  which  totalled  £0.9m  in  2017  (2016:  £0.3m).    Overall  our  Adjusted 
EBITDA loss of £1.2m is £0.5m lower than 2016 – an improvement of 30%. 

£0.9m  of  non-recurring  costs  were  incurred  during  2017,  mainly  during  the  demerger  and  IPO 
process and the subsequent establishment and reorganisation of the leadership team.  Non-cash 
share option costs of £105k were incurred following the grant of LTIP options to senior management.  
Our statutory operating loss for the year was £2.1m, £0.2m higher than 2016 which included neither 
IPO and demerger costs nor share option costs. 

The  tax  charge  in  the  year  of  £0.2m  relates  mainly  to  deferred  tax  movements  in  respect  of 
development costs in the UK, rather than current tax.  Our loss after tax for the year was £2.3m (2016: 
£1.7m).  This  gives  rise  to  basic  and  diluted  loss  per  share  of  4.75p  (2016:  3.52p);  as  the  group  is 
currently loss-making the impact of potentially dilutive options is disregarded in the diluted loss per 
share calculation. 

Balance sheet 

Intangible assets of £0.3m comprise mainly development costs capitalised in the year together with 
certain protected intellectual property.  Trade and other receivables increased by 41% during the 
year to £1.6m, due to both an increase in revenue and deposits paid for the rental of new office 
premises  in  Sydney.    During  2018  we  will  work  with  customers  to  reduce  the  ageing  of  trade 
receivables, as analysed in note 12.  The Group finished 2017 with cash of £2.8m. 

Trade and other payables increased by 81% during 2017, mainly due to higher levels of accrued 
expenditure at the corporate level towards the end of the year.  Deferred revenue, as recorded 
under IFRS15, increased by 8% in the year to a total of £4.4m, of which £4.0m is expected to unwind 
during 2018.  Deferred revenue at 31 December 2017 is £1.0m higher than it would have been under 
the pre-IFRS15 rules. 

The  biggest  change  to  the  shape  of  the  balance  sheet  during  2017  is  within  the  Equity  section.  
Movements  in  share  capital  and  share  premium  reflect  the  creation  of  our  holding  company, 
GetBusy plc, and the raising of funds on AIM in August 2017.  The change to the Demerger Reserve 
reflects the net contribution of quasi-equity funding from Reckon Limited prior to the demerger.

18 

 
 
 
How it went. 

Cashflow  

GetBusy plc – Annual Report & Accounts 

Financial review (continued) 

Net cash used in operations of £0.7m was markedly better than the Adjusted EBITDA loss of £(1.2)m 
due to a combination of trade working capital improvements during the course of the year and 
increase in accrued expenditure at the corporate level.  Capital expenditure related to Property, 
Plant and Equipment was £0.2m.   

Net funding prior to the de-merger was £0.7m and the IPO raised £3.0m of cash. 

Cash  at  31  December  2017  was  £2.8m.    While  we  do  not have  any  committed  lines  of  credit in 
place, we maintain close relationships with our corporate bankers and other commercial banks. 

Paul Haworth  

19 

 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

How we do it responsibly. 

Our governance arrangements 

The Board 

In a nutshell, it’s the Board’s job to ensure we’re doing the right things.  That’s the right things by our 
shareholders, our customers, our suppliers, our people and, well, society in general.  It’s also our job 
to  provide  leadership;  we  make  sure  we  know  the  direction  we’re  heading  in,  that  it’s  the  right 
direction and that the team has got what it needs to get there.   

We’ve assembled a great Board with a diverse skillset.  You can meet them below.  The next few 
pages describes some of the work they do to ensure we do things responsibly.  It might be dry but 
it’s super important; we take it really seriously. 

Dr Miles Jakeman (Chairman) 

Miles  is  the  co-founder  and  current  Deputy  Chairman  of  ASX-listed 
technology services provider The Citadel Group Limited. Miles has over 
28 years’ experience advising senior business leaders and government 
officials  in  the  areas  of  business  strategy,  leadership,  performance 
development and risk management. 

Miles has a Bachelor of Science (Hons), a Graduate Diploma in Asian 
Studies, a Doctorate of Philosophy (PhD) in Asian Studies and a PhD in 
Business Leadership. Miles is currently a visiting Fellow at the Australian 
National  University  and  a  member  of  the  Australian  Institute  of 
Company Directors. 

Daniel Rabie (Chief Executive Officer) 

Daniel has over 10 years’ experience of working in and leading technology 
companies.  Daniel  is  passionate  about  the  potential  of  technology  to 
change the landscape of business and has a deep understanding of what 
it  takes  to  build  a  successful  SaaS  business.  Daniel  started  his  career  in 
corporate  advisory  before  moving  to  senior  positions  in  a  start-up 
(technology) venture and a cloud technology company. 

Daniel  became  Strategic  Director  of  Reckon  in  2010  and  in  2015  was 
appointed  as  Reckon’s  Chief  Operating  Officer  leading  the  strategic 
direction  of  Reckon’s IT,  Development,  Marketing  and  HR  shared  service 
divisions  across  four  countries.  During  this  time  Daniel  was  responsible  for 
managing  the  delivery  of  innovative  online  accounting,  fintech  and 
document management solutions to hundreds of thousands of customers 
globally.  

Daniel has a Bachelor of Commerce from Sydney University.  

20 

 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

How we do it responsibly. 

Our governance arrangements (continued) 

The Board (continued)

 Clive Rabie (Non-executive Director) 

Clive is an experienced private and public company director. He has 
extensive management and operational experience in the IT and retail 
sectors as both an owner and director of companies. 

Clive  was  Chief  Operating  Officer  of  Reckon  from  2001  to  February 
2006 during which time he played a pivotal role in the turnaround and 
subsequent  development  of  the  company.  From  February  2006  to 
present Clive has been the Chief Executive Officer of Reckon. Clive has 
a Bachelor of Commerce from the University of Cape Town. 

Greg Wilkinson (Non-executive Director) 

Greg  has  over  30  years’  experience  in  the  computer  software  industry. 
Greg entered the industry in the early 1980’s in London where he managed 
Caxton  Software,  which  became  one  of  the  UK’s  leading  software 
publishers. 

Greg co-founded Reckon in 1987 and was the Chief Executive Officer until 
February 2006. In that time leading Reckon, Greg established QuickBooks 
as  a  leading  provider  of  SME  accounting  software  in  Australia  and  New 
Zealand and acquired APS the leading practice management system of 
choice of Australian accountants. Greg became a member of the board 
of Reckon on    19 July 1999.  After he stepped down as Chief Executive 
Officer, Greg was then appointed to the position of Deputy Chairman in 
February 2006 

Nigel Payne (Non-executive Director) 

Nigel has considerable experience as a director of both publicly listed and 
private companies. He has extensive experience of listing companies and 
fund raising, notably in his current roles as Non-executive Chairman of AIM 
traded  companies  ECSC  Group  plc,  Gateley  plc  and  Stride  Gaming  plc.  
Nigel was previously Chief Executive Officer of Sportingbet plc, one of the 
world’s  largest  internet  gambling  companies  which  made  a  number  of 
acquisitions while listed on the London Stock Exchange, and which was later 
bought  by  GVC  plc.  Nigel  holds  an  executive  MBA  from  the IMD  Business 
School (Lausanne, Switzerland) and a degree in Economics and Accounting 
from Bristol University. 

21 

 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

How we do it responsibly. 

Our governance arrangements (continued) 

The Board (continued) 

Paul Haworth (Chief Financial Officer) 

Paul was formerly the EMEA Finance Director at Dialight plc, the leading 
global  industrial  LED  lighting  specialist.    There,  he  co-led  the  strategic 
outsourcing  of  Dialight’s  UK  manufacturing  operations  and  the 
conversion of their EMEA business to a sales and distribution model.  Paul 
has  also  held  senior  financial  roles  with  Consort  Medical  plc  and  LPA 
Group  plc  and  before  that  he  spent  9  years  with  Deloitte  advising  a 
range  of  listed  and private  technology and  software  clients.    Paul  is a 
chartered accountant and holds a degree in Astronomy from University 
College London. 

Paul is not a statutory director at the date of this report.  His appointment 
as Director is expected to be confirmed before the AGM. 

is 

relating 

include  matters 

The  Board 
responsible  for  the  overall 
management of the Group. The Board meets 
at least quarterly and otherwise on a required 
basis.  Matters  specifically  reserved  for  the 
Board 
to 
management  structure  and  appointments, 
review  of  performance,  corporate  finance 
and  approval  of  any  major  capital 
expenditure  and  the  framework  of  internal 
controls. 
for 
establishing  and  maintaining  the  Company’s 
system  of 
internal  financial  controls  and 
importance is placed on maintaining a robust 
control environment.  

  The  Board 

responsible 

is 

The  Board  recognises,  however,  that  such  a 
system  of  internal  financial  control  can  only 
provide  reasonable,  not  absolute,  assurance 
against  material  misstatement  or  loss.  The 
effectiveness of the system of internal financial 
control operated by the Company is therefore 
subject to regular review by the Board in light 
of the future growth and development of the 
Company and adjusted accordingly. 

The  Board  has  established  a  Remuneration 
Committee and an Audit Committee. 

commitments 

Time 
members 

of 

Board 

The  Group  embraces  the  benefits  that  are 
brought by a Board from a range of business 
backgrounds and who are actively involved in 
other  businesses.    The  Board  also  recognises 
that its constituents must be able to dedicate 
sufficient time to the Company. 

time 
The  Board  has  considered 
commitments  of  each  director  and 
is 
comfortable that each has sufficient available 
capacity  to  carry  out  the  required  duties  for 
GetBusy plc.:  

the 

•  Daniel Rabie is the sole executive director 
at present and is employed full time by the 
Group. 
  Any  directorships,  advisory 
positions,  trusteeships  or  other  business 
interests outside of the Group are trivial in 
time  commitment  and  must 
first  be 
approved by the Board. 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

How we do it responsibly. 

Our governance arrangements (continued) 

The Board (continued) 

•  Miles  Jakeman  has  one  other  board 
appointment  as  deputy  chairman  of 
Citadel  Group  Limited,  which  averages 
two to three working days per month. 

•  Nigel  Payne’s  time  commitment  from  his 
other  directorships  average  nine  to  ten 
working days per month. 

•  Greg  Wilkinson’s  deputy  chairman  role  at 

Reckon Limited is not full time.   

•  Clive Rabie is employed full time as Chief 
Executive of Reckon Limited but is actively 
encouraged  to  participate  in  external 
appointments to broaden his experience.  

Remuneration Committee 

The  Board  seeks  to  ensure  that  the  Group 
adopts remuneration practices which attract 
and retain high calibre and suitably qualified 
employees,  executives  and  directors  whose 
interests  are  aligned  with 
those  of 
Shareholders. 

Company 

The 
a 
has 
Remuneration Committee which is responsible 
for  providing  recommendations  to  the Board 
on matters including: 

established 

• 

• 

the Company’s remuneration policies and 
practices; 

remuneration  of 

the 
the  executive 
Director(s)  and  Non-executive  Directors; 
and 

• 

the level and structure of remuneration for 
the senior management. 

The  Remuneration  Committee  comprises 
Greg  Wilkinson,  who  chairs  the  Committee, 
Nigel  Payne  and  Miles  Jakeman.  Whilst Greg 
Wilkinson is not considered to be independent 
the  UK  Corporate 
for 
Governance  Code, 
the  other  Directors 
believe that they are sufficiently independent 
to fulfil their responsibilities as members of the 
Remuneration Committee. 

the  purposes  of 

The Remuneration Committee has adopted a 
formal  charter.  Board  performance  will  be 
reviewed  annually  by  the  committee.  The 
Board  has  not  formalised  the  procedures  for 
selection  and  appointment  of  new  Directors 
incumbent  Directors. 
or 
However,  the  Board 
its 
composition  to  determine  whether  it  has  the 
right mix of skills and experience. 

re-election  of 

regularly 

reviews 

The  Remuneration  Committee 
is  also 
for  ensuring  an  appropriate 
responsible 
process  is  followed  for  the  review  of  the 
performance  of  the  executive  Directors  and 
senior management. 

At 
the 
the  beginning  of  each  year, 
Remuneration Committee agrees both overall, 
individual  performance 
Company  and 
objectives  for  the  executive  Director(s),  in 
order to ensure the executive Director(s) have 
appropriate, fair and reasonable incentives. 

23 

 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

How we do it responsibly. 

Our governance arrangements (continued) 

Audit Committee 

Overview 

The  Company  has  established  an  Audit 
Committee  which  provides  advice  and 
assistance to the Board in fulfilling its corporate 
governance  and  oversight  responsibilities  in 
relation  to  internal  and  external  audit,  risk 
management  systems,  financial  and  market 
reporting, 
financial 
internal  accounting, 
control systems and other items as requested 
by the Board. 

The  Board  is  committed  to  ensuring  that  the 
Company’s  financial  reports  present  a  true 
and  fair  view  of  the  Company’s  financial 
position and comply with relevant accounting 
standards.  The  Audit  Committee  assists  the 
Board  in  discharging  its  responsibilities  for 
ensuring  the  highest  standards  of  financial 
reporting  and  for  ensuring  that  appropriate 
internal controls are in place. 

to  be 

The Audit Committee comprises Nigel Payne, 
who  chairs  the  Committee,  Miles  Jakeman 
and  Clive  Rabie.  Whilst  Clive  Rabie  is  not 
considered 
the 
purposes  of  the  UK  Corporate  Governance 
Code,  the  other  Directors  believe  that  he  is 
his 
sufficiently 
responsibilities  as  a  member  of  the  Audit 
Committee. 

independent 

independent 

fulfil 

for 

to 

In fulfilling its obligations, the Audit Committee 
has  direct  access  to  the  Company’s  auditor 
along  with  such  of  the  Group’s  employees, 
it 
independent  experts  and  advisers  as 
considers necessary to carry out its duties. The 
Audit Committee has been structured so that 
it: 

•  has,  where  possible,  a  member  of  the 
Remuneration  Committee  a  majority  of 
independent Directors; 
is chaired by an independent chair, who is 
not the chair of the Board; and 

• 

•  comprises  members  with  the  appropriate 
financial  and  business  expertise  to  act 
effectively as a member of the committee. 

Key activities during the period 

During this inaugural period, the Committee 
has focussed on establishing an effective 
control environment and financial reporting 
process.  Specific areas considered include: 

• 

the appointment of the Group’s statutory 
auditor, RSM UK Audit LLP (“RSM”); 
•  consideration and agreement of the 

Group’s accounting policies; 

• 
• 

•  oversight of the Group’s early adoption of 
IFRS 15, the revenue recognition standard; 
review of this annual report; 
review of RSM’s audit plan and findings 
report; and 
review of the Group’s going concern 
statement. 

• 

is 

  As  a  newly 

these  processes 

The  Committee  provides  oversight  of  the 
Group’s  risk  management  processes  and 
listed  group,  the 
controls. 
formalisation  of 
in 
development.  During the course of 2018, it is 
intended that the Group will establish a group-
the  most 
wide 
significant  risks  to  the  Group,  how  they  are 
managed  and  the  extent  of  any residual  risk 
posed.   The Chief Financial Officer will assume 
executive 
risk 
within  the  Group,  reporting  to  the  Audit 
Committee.        

responsibility  for  managing 

identifying 

register, 

risk 

•  has a minimum of two members; 
•  consists only of Non-executive Directors; 

The  Group’s  principal  risks  and  uncertainties 
are outlined on page 27.     

24 

 
 
 
How we do it responsibly. 

GetBusy plc – Annual Report & Accounts 

Remuneration report  

Executive  directors  are  entitled  to  accept 
appointments 
the  Company 
providing  that  the  Chairman’s  permission  is 
sought.  

outside 

in 

usually 

December 

Executive  directors’  basic 
salaries  are 
reviewed  by  the  Remuneration  Committee 
annually, 
for 
implementation  in  January,  and  are  set  to 
reflect 
responsibilities, 
directors’ 
experience  and  marketability.  The  Executive 
directors have agreed to waive any increases 
in  basic 
the 
Remuneration Committee for 2018.

recommended  by 

salary 

the 

Overview of remuneration arrangements

four  main  elements  of 

There  are 
the 
remuneration  packages  of  the  executive 
director(s):  basic  annual  salary  and  benefits; 
annual  bonus  payments; 
share  option 
incentives; 
superannuation 
arrangements.  

and 

long 

The  Company’s  policy  is  that,  to  align  the 
executive  director(s)  with 
term 
shareholder returns, a significant proportion of 
the remuneration of the executive director(s) 
should  be  performance  related  and  in  the 
form of share options.  Executive directors may 
earn  annual  incentive  payments,  based  on 
achievement  of  projections  for  the  financial 
year and the fulfilment of personal objectives.  
The  Company  does  not  operate  any  long-
term incentive schemes other than the share 
option schemes noted.  

Short-term remuneration 

The table below shows the short-term remuneration for each director in the 5 month period to 31 
December 2017.  Paul Haworth is not included in the table as he was not a director in the period.

*Clive Rabie and Greg Wilkinson waived their emoluments for the period.  

25 

Period to 31 December 2017Fees / basic salaryPension contributionsBenefits in kindPerformance bonusTotal£'000£'000£'000£'000£'000Executive directorsDaniel Rabie82                 6                   -                14                 102               Non-executive directorsMiles Jakeman21                 -                -                -                21                 Nigel Payne18                 -                -                -                18                 Clive Rabie*-                -                -                -                -                Greg Wilkinson*-                -                -                -                -                Aggregate emoluments121               6                   -                14                 141                
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

How we do it responsibly. 

Remuneration report (continued) 

Long term incentive plan (“LTIP”)

The Group operates an LTIP to provide incentives to executive directors and senior management 
that are aligned to long term value creation.  During the 5 month period to 31 December 2017, 
Daniel Rabie was granted 2,617,878 LTIP options over ordinary shares with an exercise price of £nil. 
The LTIP options vest over a 3 to 5 year period subject to the performance criteria shown below: 

•  916,257  options  vest  on  the  3rd  anniversary  of  grant  subject  to  GetBusy  plc’s  share  price 
increasing by 10% per annum compound over the 3 year period from admission to AIM; 
•  305,419  options  vest  on  the  4th  anniversary  of  grant  subject  to  GetBusy  plc’s  share  price 
increasing by 10% per annum compound over the 4 year period from admission to AIM; 
•  305,419  options  vest  on  the  5th  anniversary  of  grant  subject  to  GetBusy  plc’s  share  price 
increasing by 10% per annum compound over the 5 year period from admission to AIM; 
•  654,470 options vest on the 3rd anniversary of grant subject to certain personal performance 

criteria being met; 

•  436,313  options  vest  on  the  5th  anniversary  of  grant  subject  to  GetBusy  plc’s  share  price 

increasing by 200% over the 5 year period from admission to AIM.   

Pension arrangements

The Company paid contributions  of £6k into a defined contribution plan for one director, Daniel 
Rabie, in the 5 month period to 31 December 2017.   

Directors’ interests

At 31 December 2017, the Directors had the following beneficial interests in the Company’s shares: 

26 

At 31 December 2017Number of sharesExecutive directorsDaniel Rabie1,070,789       Non-executive directorsMiles Jakeman-                 Nigel Payne-                 Clive Rabie9,089,247       Greg Wilkinson3,692,233        
 
 
 
 
 
How we do it responsibly. 

GetBusy plc – Annual Report & Accounts 

Technological risks 

We  operate 
in  a  technically  advanced 
technological 
the  wider 
industry  and 
environment is changing rapidly.  If we fail to 
employ  outstanding  developers, 
invest 
in  product  development  or 
adequately 
respond quickly to technological change, our 
products  may  become  less  competitive  and 
revenues may decline. 

We are dependent on the continued societal 
prevalence  and  availability  of  the  internet 
and broadband internet access, as well as the 
related 
continued  development  of 
infrastructure. 
in  the  reliability, 
availability  or  price  of  those  services  may 
impact  the  ability  or  willingness  of  our 
customers to adopt our technology. 

  Changes 

the 

As  a  software  business,  we  are  reliant  on 
technology.    A  malfunction  or  interruption  of 
our  systems  or  those  of  our  partners  may 
diminish  confidence 
in  our  services  and 
products, which may have an adverse impact 
on 
  Examples  of 
interruption  events  include  natural  disasters, 
power loss, telecom failures, software failures, 
malicious  hacking,  intervention  by  privacy 
regulators and sabotage. 

revenues  and 

results. 

Principal risks and uncertainties

intellectual  property.    We  work  with  patent 
consultants to assist with the management of 
our 
intellectual  property  and  make 
contractual  provisions  to  provide  additional 
protection where possible. 

strength  of 

the  Group’s  brand 

The 
is 
developed  through  the  provision  of  high 
quality products over a sustained period.  Any 
incident  that  may  adversely  affect  customer 
loyalty toward the Group will consequentially 
affect 
the 
Group’s  brand,  which  may  adversely  affect 
revenue and results. 

the  customer 

toward 

loyalty 

The  future  performance  of  the  Group  is,  to 
some extent, dependent on its ability to recruit 
and  retain  certain  key  people.    The  Group 
benchmarks remuneration packages and sets 
incentives  to  motivate,  retain  and  align  key 
people with the objectives of the Group. 

Document  management 
is  a 
competitive industry. If we fail to invest in our 
products  they  may  cease  to  be  as  or  more 
attractive than those of competitors. 

software 

The Group intends to develop and launch its 
new GetBusy product.  However there can be 
no  guarantee  that  any  new  product  will  be 
successful in generating revenue. 

Commercial risks 

Financial risks 

The  technology  used  by  the  Group  includes 
both  software  and  other  code  and  content 
that has been developed internally.   Failure to 
effectively  restrict  the  use  of  software  may 
result  in  another  party  copying  or  obtaining 
the software for unauthorised use or infringing 
the Group’s intellectual property.  Some of the 
countries  in  which  the  Group  operates  may 
not  have  adequate  legislative  protection  for 

The Group is currently loss making.  The Group 
may  in  the  future  need  to  raise  additional 
funds to implement its strategy.  There can be 
no guarantee that the required funding will be 
available  at  an  acceptable  price  or  at  all.  
Failure  to  raise  any  required  funds  may 
prevent the Group from executing its strategy. 

27 

 
 
 
GetBusy plc – Annual Report & Accounts 

How we do it responsibly. 

Directors’ report and statement of directors’ responsibilities

Directors’ report 

Annual General Meeting (AGM) 

The  Directors’  Report  should  be  read 
in 
conjunction  with  the  Chairman’s  Statement, 
CEO’s  Review,  Financial  Review  and  the 
related  information  on  pages  1  to  27,  which 
include  the  following  items  required  by  the 
Companies Act 2006 (CA2006): 

•  Strategic report; 
•  Name of the directors during the period; 
•  Details  of  any  important  events  since 

the end of the financial year; 
likely 

indication 

of 

•  An 

future 

developments of the Group; and 

•  An  indication  of  the  research  and 
development activities of the Group. 

No political donations were made during the 
period (2016: £nil). 

The  Group  does  not  use  complex  financial 
instruments. 

The  Group  has  maintained  cover  for 
its 
Directors  under  a  directors’  liability  insurance 
policy, as permitted by CA2006 

Substantial shareholders 

In addition to the Directors’ interests noted in 
the 
the  Directors’  Remuneration  Report, 
Directors are aware of the following who were 
interested  in  3%  or  more  of  the  Company’s 
equity at 16 March 2018: 

The AGM of the Company will be held on 22 
May  2018  at  11am  at  the  offices  of  Grant 
Thornton  UK  LLP,  30  Finsbury  Square,  London, 
EC2P 2YU.  Details are contained in the Notice 
of the AGM. 

Directors’ responsibilities statement 

The directors are responsible for preparing the 
Strategic Report, the Directors’ Report and the 
in  accordance  with 
financial  statements 
applicable law and regulations. 

the 

requires 

financial 

statements 

statements 

the  directors 

law 
financial 

to 
Company 
for  each 
prepare 
financial  year.    Under  that  law,  and  as 
required by the AIM Rules, the directors have 
in 
to  prepare 
accordance  with 
International  Financial 
Reporting  Standards  as  adopted  by  the 
European  Union  (IFRSs)  and  have  elected  to 
prepare the Company financial statements in 
accordance  with  United  Kingdom  Generally 
(United 
Accepted  Accounting  Practice 
and 
Kingdom  Accounting 
applicable  laws).  Under  company  law  the 
directors  must  not  approve  the  financial 
statements  unless  they  are satisfied  that  they 
give a true and fair view of the state of affairs 
and profit or loss of the Company and Group 
for  that  period.  In  preparing  these  financial 
statements, the directors are required to: 

Standards 

• 

select  suitable  accounting  policies  and 
then apply them consistently; 

•  make 

judgments 

estimates 
prudent; 

that  are 

and 

accounting 
reasonable  and 

• 

state  whether  applicable  UK  Accounting 
Standards / IFRSs have been followed,

28 

At 16 March 2018Number of sharesClive RABIE9,089,247       Wilson Asset Mgmt (Intl) Pty6,115,157       Greg WILKINSON3,692,233       Canaccord Genuity Group Inc.3,423,247       FMR LLC2,860,461       State Street Nominees a/c OM022,813,616       Herald Investment Management2,678,433       City Financial Invt. Co. Ltd.1,750,000        
 
 
 
GetBusy plc – Annual Report & Accounts 

How we do it responsibly. 

Directors’ report and statement of directors’ responsibilities (continued)

 subject 
to  any  material  departures 
disclosed  and  explained  in  the  financial 
statements; and 

•  prepare  the  financial  statements  on  the 
is 
the 
in  business.  

going  concern  basis  unless 
inappropriate 
Company  will  continue 

to  presume 

that 

it 

records 

The  directors  are  responsible  for  keeping 
adequate  accounting 
that  are 
sufficient to show and explain the Company’s 
transactions  and  disclose  with  reasonable 
accuracy at any time the financial position of 
the Company and enable them to ensure that 
the  financial  statements  comply  with  the 
Companies  Act  2006. 
They  are  also 
responsible for safeguarding the assets of the 
Company  and  hence  for  taking  reasonable 
steps  for  the  prevention  and  detection  of 
fraud and other irregularities. 

The directors confirm that:  

• 

• 

so far as each director is aware, there is no 
relevant  audit  information  of  which  the 
Company’s auditors are unaware; and 

the directors have taken all steps that they 
ought to have taken to make themselves 
aware  of  any  relevant  audit  information 
and  to  establish  that  the  auditors  are 
aware of that information. 

for 

responsible 

The  directors  are 
the 
maintenance  and  integrity  of  the  corporate 
and  financial  information  included  on  the 
Company’s website. Legislation in the United 
Kingdom  governing  the  preparation  and 
dissemination  of  financial  statements  may 
differ from legislation in other jurisdictions.  

Going concern 

its 

likely 

factors 

to  affect 

that  the  Group’s 

The  Group’s  business  activities,  together  with 
the 
future 
development, performance and position are 
set out on pages 1 to 27.  The Group is currently 
loss  making.    The  Board  is  currently  of  the 
opinion 
forecasts  and 
take  account  of 
projections,  which 
reasonably  possible  changes 
trading 
in 
performance, show that the Group is able to 
meet its liabilities as they fall due for a period 
of not less than 12 months from the date of this 
report.    For  this  reason,  the  going  concern 
basis 
the 
is  considered  appropriate 
preparation of these financial statements. 

for 

Auditor 

A  resolution  to  appoint  RSM  UK  Audit  LLP  will 
be put to the AGM.  The Directors will also be 
given 
the  auditor’s 
remuneration. 

the  authority 

fix 

to 

By order of the Board 

Daniel Rabie 

Chief Executive Officer 

GetBusy plc 
Unit G, South Cambridge Business Park 
Babraham Road 
Sawston 
Cambridge 
CB22 3JH 

19 March 2018 
Registered in England and Wales 
No. 10828058

29 

 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Independent auditor’s report 

To the members of GetBusy plc  

Opinion 
We  have  audited  the  financial  statements  of  GetBusy  Plc  (the  ‘parent  company’)  and  its 
subsidiaries (the ‘group’) for the year ended 31 December 2017 which comprise the Consolidated 
Income Statement, the Consolidated Statement of Comprehensive Income, the Consolidated and 
Company  Balance  Sheets,  the  Consolidated  Statement  of  Changes  in  Equity,  the  Consolidated 
Cashflow  Statement,  and  notes  to  the  financial  statements,  including  a  summary  of  significant 
accounting policies. The financial reporting framework that has been applied in the preparation of 
the group financial statements is applicable law and International Financial Reporting Standards 
(IFRSs) as adopted by the European Union. The financial reporting framework that has been applied 
in  the  preparation  of  the  parent  company  financial  statements  is  applicable  law  and  United 
Kingdom  Accounting  Standards,  including  Financial  Reporting  Standard  102  “The  Financial 
Reporting  Standard  applicable  in  the  UK  and  Republic  of  Ireland  (United  Kingdom  Generally 
Accepted Accounting Practice). 

In our opinion: 

• 

• 

• 

• 

the financial statements give a true and fair view of the state of the group’s and of the parent 
company’s affairs as at 31 December 2017 and of the group’s loss for the year then ended; 

the group financial statements have been properly prepared in accordance with IFRSs as 
adopted by the European Union; 

the parent company financial statements have been properly prepared in accordance with 
United Kingdom Generally Accepted Accounting Practice; and 

the financial statements have been prepared in accordance with the requirements of the 
Companies Act 2006. 

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) 
and applicable law. Our responsibilities under those standards are further described in the Auditor’s 
responsibilities for the audit of the financial statements section of our report. We are independent 
of  the  group  and  the  parent  company  in  accordance  with  the  ethical  requirements  that  are 
relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as 
applied to SME listed entities and we have fulfilled our other ethical responsibilities in accordance 
with these requirements. We believe that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion. 

Conclusions related to going concern 
We  have  nothing  to  report  in  respect  of  the  following  matters  in  relation  to  which  the  ISAs  (UK) 
require us to report to you where: 

• 

the directors’ use of the going concern basis of accounting in the preparation of the financial 
statements is not appropriate; or 

30 

 
 
 
GetBusy plc – Annual Report & Accounts 

Independent auditor’s report 

To the members of GetBusy plc (continued)  

• 

the  directors  have  not  disclosed  in  the  financial  statements  any  identified  material 
uncertainties that may cast significant doubt about the group’s or the parent company’s 
ability to continue to adopt the going concern basis of accounting for a period of at least 
twelve months from the date when the financial statements are authorised for issue. 

Key audit matters 
Key audit matters are those matters that, in our professional judgment, were of most significance in 
our audit of the financial statements of the current period and include the most significant assessed 
risks of material misstatement (whether or not due to fraud) we identified, including those which 
had the greatest effect on the overall audit strategy, the allocation of resources in the audit and 
directing the efforts of the engagement team. These matters were addressed in the context of our 
audit of the financial statements as a whole, and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters. 

Revenue recognition and IFRS 15 transition 

(Refer to pages 42-43 regarding the accounting policy in respect of revenue recognition, note 5 in 
respect of revenue and operating segments and note 19 in respect of reconciliation of revenue to 
previously reported results). 

The risk 

Management  have  adopted  IFRS  15  in  the  group’s  first  set  of  financial  statements.  Software 
contracts are inherently complex.  There is a risk that management’s accounting policies are not 
appropriate because the performance obligations within the contracts with customers have not 
been  correctly  identified  and  that  for  each,  revenue  has  not  been  recognised  when  those 
obligations are satisfied. In addition, there is a risk that revenue is not recognised in line with the 
accounting policies adopted. 

Our response 

We  reviewed  management’s  impact  assessment  of  IFRS  15  which  set  out  the  performance 
obligations  identified  in  their  contracts  with  customers,  and  when  and  how  revenue  should  be 
recognised for each. Following review of contracts, we challenged judgments with respect to the 
promises identified within and why they were considered to be distinct or not. We then challenged 
management’s judgements as to whether revenue should be recognised at a point in time or over 
time and whether their rationale complied with the requirements of IFRS 15 

We  tested  revenue  by  performing  substantive  analytical  review  procedures.  In  addition,  the 
accuracy of revenue recognised was assessed via the detailed review of specific contracts with 
customers.  We  tested  for  completeness  of  revenue  by  reference  to  the  group’s  internal  sales 
process. Finally we tested the source data that management had used to calculate revenue and 
deferred  income  in  the  current  period  and  the  adjustments  necessary  to  align  the  comparative 
period results with their IFRS 15 accounting policies.  

31 

 
 
 
GetBusy plc – Annual Report & Accounts 

Independent auditor’s report 

To the members of GetBusy plc (continued)  

Capitalisation of development costs  

(Refer to pages 43-44 regarding the accounting policy in respect of development costs, note 10 in 
respect  of  intangible  assets  and  note  19  in  respect  of  reconciliation  of  revenue  to  previously 
reported balances) 

The risk 
There have been research and development projects on-going throughout the year for new and 
existing  software  platforms.  There  is  a  risk  that  these  costs  are  inappropriately  capitalised  or 
expensed due to the inherent judgement needed in applying the requirements of IAS 38. 

Our response 

Development  costs  capitalised  in  the  year  were  tested  through  substantive  analytical  review.  In 
addition, we completed tests of detail on the calculations underlying the amounts capitalised and 
expensed. We challenged management’s judgements as to whether the development criteria had 
been met by reference to payroll cost inputs, internal records of the nature and volume of project 
aims  achieved,  and  discussions  with  technical  management.  We  considered  the  amortisation 
period by reference to typical contract lengths, upgrade requirements and technical evolution. 

Key observation  

We  note  that  there  is  insufficient  evidence  available  to  support  the  reliable  measurement  of 
development costs capitalised in previous periods. 

Group reconstruction 

(Refer to page 41 regarding the accounting policy in respect of consolidation, note 15 in respect 
of the nature of the reserve and note 16 in respect of the consolidation and subsidiaries) 

The risk 
To  affect  the  demerger  of  the  business,  a  new  holding  company  was  established  and  existing 
businesses transferred under its control prior to a rights issue and admission to AIM.  There is a risk that 
the transaction was incorrectly accounted for in the individual and group financial statements. 

Our response 

We  reviewed  the  step  by  step  process  performed  by  management  to  facilitate  the  group 
reconstruction and admission onto AIM and considered management’s judgement as to whether 
the transaction was outside the scope of IFRS 3. We corroborated the steps to legal documentation. 

We  considered  acceptable  alternative  accounting  policies  for  such  a  transaction  and  whether 
these aligned with management’s judgements. We obtained legal documentation of the waiver 
of amounts due by the Group to Reckon group companies and considered whether this had been 
appropriately recognised and disclosed, by reference to the timing and nature of the transactions. 

32 

 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Independent auditor’s report 

To the members of GetBusy plc (continued)  

We reviewed the accounting entries in the consolidated accounts to confirm that they were in 
line with our expectations when adopting the predecessor accounting principles. 

Our application of materiality 

When establishing our overall audit strategy, we set certain thresholds which help us to determine 
the nature, timing and extent of our audit procedures and to evaluate the effects of misstatements, 
both individually and on the financial statements as a whole. During planning, we determined a 
magnitude  of  uncorrected  misstatements  that  we  judge  would  be  material  for  the  financial 
statements as a whole (FSM). During planning FSM was calculated as £133,000, which increased to 
£135,000 during the course of our audit. We agreed with the Audit Committee that we would report 
to them all unadjusted differences in excess of £1,000, as well as differences below those thresholds 
that, in our view, warranted reporting on qualitative grounds. 

An overview of the scope of our audit 
GetBusy  Plc  and  GetBusy  UK  Limited  were  subject  of  full  scope  audit  procedures  for  group  and 
statutory  purposes.  The  financial  information  of  GetBusy  USA  Corporation,  GetBusy  Australia  Pty 
Limited and GetBusy New Zealand Pty Limited included in  the consolidated financial statements 
were subject to full scope audit procedures using component materiality. We did not rely on the 
work  of  any  component  auditors.  As  part  of  our  planning  we  assessed  the  risk  of  material 
misstatement including those that required significant auditor consideration at the component and 
group  level.  Procedures  were  then  performed  to  address  the  risk  identified  and  for  the  most 
significant  assessed  risks  the  procedures  performed  are  outlined  above  in  the  key  audit  matters 
section of this report.  

Other information 
The  directors  are  responsible  for  the  other  information.  The  other  information  comprises  the 
information  included  in  the  annual  report,  other  than  the  financial  statements  and  our  auditor’s 
report thereon. Our opinion on the financial statements does not cover the other information and, 
except  to  the  extent  otherwise  explicitly  stated  in  our  report,  we  do  not  express  any  form  of 
assurance conclusion thereon.  

In  connection  with  our  audit  of  the  financial  statements,  our  responsibility  is  to  read  the  other 
information and, in doing so, consider whether the other information is materially inconsistent with 
the  financial  statements  or  our  knowledge  obtained  in  the  audit  or  otherwise  appears  to  be 
materially misstated. If we identify such material inconsistencies or apparent material misstatements, 
we are required to determine whether there is a material misstatement in the financial statements 
or a material misstatement of the other information. If, based on the work we have performed, we 
conclude that there is a material misstatement of this other information, we are required to report 
that fact. We have nothing to report in this regard. 

33 

 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Independent auditor’s report 

To the members of GetBusy plc (continued)  

Opinions on other matters prescribed by the Companies Act 2006 
In our opinion, based on the work undertaken in the course of the audit: 

• 

• 

the information given in the Strategic Report and the Directors’ Report for the financial year 
for which the financial statements are prepared is consistent with the financial statements; 
and 

the  Strategic  Report  and  the  Directors’  Report  have  been  prepared  in  accordance  with 
applicable legal requirements. 

Matters on which we are required to report by exception 
In the light of the knowledge and understanding of the group and the parent company and their 
environment obtained in the course of the audit, we have not identified material misstatements in 
the Strategic Report or the Directors’ Report. 

We have nothing to report in respect of the following matters in relation to which the Companies 
Act 2006 requires us to report to you if, in our opinion: 

•  adequate  accounting  records  have  not  been  kept  by  the  parent  company,  or  returns 

• 

adequate for our audit have not been received from branches not visited by us; or 
the parent company financial statements are not in agreement with the accounting records 
and returns; or 

•  certain disclosures of directors’ remuneration specified by law are not made; or 
•  we have not received all the information and explanations we require for our audit. 

Responsibilities of directors 
As explained more fully in the directors’ responsibilities statement on pages 28 and 29, the directors 
are responsible for the preparation of the financial statements and for being satisfied that they give 
a true and fair view, and for such internal control as the directors determine is necessary to enable 
the preparation of financial statements that are free from material misstatement, whether due to 
fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the group’s and the 
parent company’s ability to continue as a going concern, disclosing, as applicable, matters related 
to going concern and using the going concern basis of accounting unless the directors either intend 
to  liquidate  the  group  or  the  parent  company  or  to  cease  operations,  or  have  no  realistic 
alternative but to do so. 

34 

 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Independent auditor’s report 

To the members of GetBusy plc (continued)  

Auditor’s responsibilities for the audit of the financial statements 
Our objectives are to obtain reasonable assurance about whether the financial statements as a 
whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s 
report that  includes  our  opinion.  Reasonable  assurance  is  a  high  level  of  assurance,  but  is  not a 
guarantee  that  an  audit  conducted  in  accordance  with  ISAs  (UK)  will  always  detect  a  material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material 
if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the 
Financial  Reporting  Council’s  website  at:  http://www.frc.org.uk/auditorsresponsibilities.  This 
description forms part of our auditor’s report. 

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of 
Part 16 of the Companies Act 2006.  Our audit work has been undertaken so that we might state to 
the company’s members those matters we are required to state to them in an auditor’s report and 
for  no  other  purpose.    To  the  fullest  extent  permitted  by  law,  we  do  not  accept  or  assume 
responsibility to anyone other than the company and the company’s members as a body, for our 
audit work, for this report, or for the opinions we have formed. 

Jonathan Lowe (Senior Statutory Auditor) 
For and on behalf of RSM UK Audit LLP, Statutory Auditor 
3 Hardman Street, Manchester, M3 3HF, United Kingdom 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

36 

 
 
 
 
 
Financial statements 

GetBusy plc – Annual Report & Accounts 

Consolidated income statement 

Revenue 

Cost of sales 

Gross profit 

Development costs 
Sales, general and admin costs 

Adjusted EBITDA 

For the year ended 31 December 2017 

Note 

2017 
£’000 

2016 
£’000 

5 

9,294 

7,762 

(659) 

(604) 

8,635 

7,158 

(2,641) 
(7,203) 

(2,798) 
(6,088) 

(1,209) 

(1,728) 

259 
(119) 
(105) 
(911) 

- 
(155) 
- 
- 

Net capitalised development costs 
Depreciation and amortisation of owned assets 
Share option costs 
Demerger and flotation costs 

10 
11 
7 

Operating loss 

Net finance income 

Loss before tax  

Tax 

Loss for the year attributable to owners of the 
Company 

6 

(2,085) 

(1,883) 

(31) 

(23) 

(2,116) 

(1,906) 

8 

(183) 

203 

(2,299) 

(1,703) 

Loss per share (pence) 
Basic and diluted 

9 

4.75p 

3.52p 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

Consolidated statement of comprehensive income 

For the year ended 31 December 2017 

Loss for the year  

Other comprehensive expense 

Items that may be reclassified subsequently to profit 
or loss 

Exchange  differences  on  translation  of  foreign 
operations  
Income tax relating to items that may be reclassified 
subsequently to profit or loss 
Other comprehensive income  / (expense) net of tax 

2017 
£’000 

2016 
£’000 

(2,299) 

(1,703) 

92 

4 

96 

(73) 

- 

(73) 

Total comprehensive income for the year 

(2,203) 

(1,776) 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

Consolidated balance sheet 

For the year ended 31 December 2017 

Non-current assets 
Intangible assets 
Property, plant and equipment 
Deferred tax asset 

Current assets 
Trade and other receivables 
Current tax receivable 
Cash and bank balances 

Total assets 

Current liabilities 
Trade and other payables 
Deferred revenue 
Current tax payable 

Non-current liabilities 
Deferred revenue 
Deferred tax liabilities 

Total liabilities 

Net assets 

Equity 
Share capital 
Share premium account 
Demerger reserve 
Retained earnings 
Equity attributable to shareholders of the parent 

Note 

10 
11 
14 

12 

13 
13 

13 
14 

15 
15 
15 
15 

2017 
£’000 

302 
298 
- 
600 

1,554 
95 
2,814 
4,463 
5,063 

(1,694) 
(3,952) 
- 
(5,646) 

(409) 
(205) 
(614) 
(6,260) 

2016 
£’000 

56 
317 
105 
478 

1,106 
- 
- 
1,106 
1,584 

(938) 
(3,606) 
(177) 
(4,721) 

(427) 
- 
(427) 
(5,148) 

(1,197) 

(3,564) 

73 
2,756 
(3,085) 
(941) 
(1,197) 

57 
- 
882 
(4,503) 
(3,564) 

The financial statements were approved by the Board on 19 March 2018 and signed on its behalf 
by: 

Daniel Rabie 
Chief Executive Officer 

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

Consolidated statement of changes in equity 

For the year ended 31 December 2017 

2017 

At 1 December 2017 

Loss for the year 
Exchange  differences  on  translation 
of foreign operations, net of tax 
Tax recognised in equity 
Total comprehensive loss attributable 
to equity holders of the parent  

Proceeds from issue of shares 
Share option costs, net of tax 
Funding from related party 
Total transactions with owners 

Share 
capital 
£’000 

Share 
premium 
account 
£’000 

Demerger 
Reserve 
£’000 

Retained 
earnings 
£’000 

Total 
£’000 

57 

- 
- 

- 
- 

16 
- 
- 
16 

- 

- 
- 

- 
- 

882 

(4,503) 

(3,564) 

- 
- 

- 
- 

(2,299) 
92 

(2,299) 
92 

4 
(2,203) 

4 
(2,203) 

2,756 
- 
- 
2,756 

- 
- 
(3,967) 
(3,967) 

- 
105 
5,660 
5,765 

2,772 
105 
1,693 
4,570 

At 31 December 2017 

73 

2,756 

(3,085) 

(941) 

(1,197) 

2016 

At 1 January 2016 

Loss for the year 
Exchange  differences  on  translation 
of foreign operations, net of tax 
Total comprehensive loss attributable 
to equity holders of the parent  

Dividends paid 
Funding from related party 
Total transactions with owners 

At 31 December 2016 

Share 
capital 
£’000 

Share 
premium 
account 
£’000 

Demerger 
Reserve 
£’000 

Retained 
earnings 
£’000 

Total 
£’000 

57 

- 
- 

- 

- 
- 
- 

57 

- 

- 
- 

- 

- 
- 
- 

- 

(956) 

(2,227) 

(3,126) 

- 
- 

- 

(1,703) 
(73) 

(1,703) 
(73) 

(1,776) 

(1,776) 

- 
1,838 
1,838 

(500) 
- 
(500) 

(500) 
1,838 
1,338 

882 

(4,503) 

(3,564) 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

Consolidated cash flow statement 

For the year ended 31 December 2017 

Adjusted EBITDA 
Increase in receivables 
Increase in payables 
Increase in deferred revenue 
Cash used in operations 

Income taxes received / (paid) 
Interest received / (paid) 
Net cash used in operating activities 

Purchases of property, plant and equipment 
Proceeds  on  disposal  of  property,  plant  and 
equipment 
Purchases of other intangible assets 
Net cash used in investing activities 

Net funding provided prior to demerger 
Dividends paid 
Proceeds on issue of shares 
Net cash used in financing activities 

Net increase / (decrease) in cash 

Cash and bank balances at beginning of year 
Effects of foreign exchange rates 
Cash and bank balances at end of year 

2017 
£’000 

(1,209) 
(448) 
701 
329 
(627) 

(21) 
(30) 
(678) 

(172) 
- 

- 
(172) 

664 
- 
3,000 
3,664 

2,814 

- 
- 
2,814 

2016 
£’000 

(1,728) 
(479) 
582 
992 
(633) 

- 
(23) 
(656) 

(74) 
4 

- 
(70) 

1,226 
(500) 
- 
726 

- 

- 
- 
- 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements 

1.  General information 

GetBusy plc is a public limited company (“Company”) and is incorporated in England under the 
Companies Act 2006.  The company’s shares are traded on AIM.  The Company’s registered office 
is  Unit  G,  South  Cambridge  Business  Park,  Cambridge,  CB22  3JH.    The  Company  is  a  holding 
company for a group of companies (“Group”) involved in the development and sale of awesome 
software  helping  customers  with  electronic  document  management,  communication  and 
productivity. 

These  financial  statements  are  presented  in  pounds  sterling  because  that  is  the  currency  of  the 
primary economic environment in which the group operates. 

2.  Accounting policies 

The Group wholeheartedly embraces the Financial Reporting Council’s aim 
to cut clutter and improve the quality of reporting by smaller companies.  So 
in these financial statements you’ll only see disclosures that are material; if a 
disclosure isn’t made it’s because the item to which it relates isn’t material.  
The  financial  statements  have  been  prepared  in  accordance  with 
International  Financial  Reporting  Standards  (IFRSs)  as  adopted  by  the 
European Union.  They’re also prepared using the historic cost convention.  
Material accounting policies, for which additional specific narrative adds to 
the boilerplate description in the underlying IFRS, are set out below. 

Keep it simple 

A reconciliation to figures previously reported in the AIM Admission Document is provided in note 
19. 

Consolidation 

The group’s reorganisation constitutes a common control transaction, which is outside the scope of 
IFRS 3. IFRS does not contain specific guidance on the preparation of financial statements for this 
scenario  and  accordingly  in  preparing  these  financial  statements,  we  have  opted  to  apply 
predecessor accounting whereby the net assets are incorporated into the consolidated financial 
statements at their previous carrying values. There is no goodwill arising on the combination – the 
differences between the aggregate book values of the subsidiaries and the consideration given for 
them has been accounted for within a merger reserve.  

In practice, this means that the consolidated financial statements have been prepared as if the 
group always existed.  A list of the subsidiaries included in the consolidated financial statements is 
listed in note 16.  

42 

 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

Revenue recognition 

The Group has early-adopted IFRS15, the accounting standard for revenue recognition, for its first 
financial statements.  It generates income from customers in the following ways: 

• 

•  Subscriptions.    A  customer  pays  a  regular  fixed  amount  (usually  monthly  or  annually)  in 
exchange for a right to access our software and the technical support that we provide. 
Licences.  A customer pays a one-off amount for the right to use a particular version of our 
software  for  as  long  as  they  like.    A  licence  doesn’t  include  any  future  upgrades  to  the 
software nor any access to our technical support; these are purchased separately under a 
Support plan. 

•  Support.    Licence  customers  pay  a  regular  fixed  amount  (usually  annually)  to  access  our 

technical support and to obtain software updates. 

•  Consulting.  To get the most from some of our software products, certain customers prefer us 
to  manage  the  implementation  project,  including  technical  and  training  aspects.    This  is 
usually  invoiced  at  the  point  of  completion  –  “go-live”.    Consulting  income  can  relate  to 
software  that  is  sold  on  both  a  subscription  and  upfront  licence  basis.  Other  ad-hoc 
consulting assignments, for example to assist with the migration of data between systems or 
training new groups of users, are usually invoiced on completion of the assignment. 

•  Hardware.  Some customers ask us to source hardware, such as document scanners, for them.  

They pay for this equipment after it is delivered. 

SmartVault  is  a  pure  subscription  product  with  some  limited  consulting  sold  alongside,  such  as 
onboarding, training etc, although the product can be used “off the shelf”.  SmartVault subscription 
revenue is recognised on a straight-line basis over the contract, with consulting revenue recognised 
at the point that each individual consulting project is completed. 

Virtual Cabinet  requires  a consulting engagement  to  implement and  setup  for  individual  clients’ 
situations.    IFRS  15  requires  us  to  identify  separate  performance  obligations  in  our  contracts  with 
customers and then to determine if those performance obligations are distinct.  The activities listed 
above are our principal promises within contracts for Virtual Cabinet.  We have made the critical 
judgement  that,  in  the  following  two  cases,  promises  need  to  be  grouped  before  they  form 
performance obligations because they are not separately identifiable: 

•  Software  licences  are  invariably  sold  alongside  a  support  contract  for  a  fixed  minimum 
period (usually three years) and a consulting engagement to manage the implementation 
project for a customer.  In these cases, the licence, the support contract and the consulting 
engagement need to be grouped into a performance obligation. 

•  A consulting engagement to implement subscription software is grouped with the related 

subscription contract into a performance obligation. 

43 

 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

Virtual Cabinet revenue is therefore recognised in the following ways: 

•  Subscription revenue is recognised on a straight-line basis over the duration of the contract. 
•  Software licence revenue is recognised on a straight-line basis over the minimum term of the 

related Support contract (usually 3 years).  

•  Support revenue is recognised on a straight-line basis over the duration of the contract. 
•  Consulting revenue related to a software licence implementation is recognised on a straight-
line basis over the duration of the minimum term of the related Support contract (usually 3 
years).  Consulting revenue related to a subscription software implementation is recognised 
on a straight-line basis over the minimum term of the related subscription contract.  All other 
consulting revenue is recognised on completion of the consulting engagement. 

•  Hardware revenue is recognised on completion of the related software implementation. 

Where additional user licenses or user subscriptions are entered into part way through a license or 
subscription, revenue is recognised over the remaining duration of the contract.   

In  most  cases,  we  invoice  and  receive  payment  from  customers  in  advance  of  revenue  being 
recognised  in  the  income  statement.    Deferred  revenue  is  the  difference  between  amounts 
invoiced to customers and revenue recognised under the policy described above.  

Development costs 

The accounting standard IAS38 Intangible Assets sets out criteria under which development costs 
should be capitalised.  The key criteria for capitalisation are (1) technical feasibility; (2) intention to 
complete  and  then  use  or  sell;  (3)  commercial  viability  and  (4)  ability  to  measure  reliably  the 
expenditure. 

We are constantly developing our products, both existing and new.  These developments range 
from minor enhancements and bug fixes, to integrations with new or updated third party software, 
to major new features and completely new products.  

We  use  agile  development  techniques.    Our  development is based  on  a  series  of iterative  steps 
each designed to provide value to the customer and which can each be trialled and validated.  
Unlike  traditional  waterfall  methods,  this  technique  doesn’t  lend  itself  to  the  recording  of 
development costs in a fashion that suits IAS38.  Consequently we apply judgement and estimates 
in determining the proportion of our total development spend that meets the above criteria. 

To make these judgements, we examine in detail the development activities over a period of time 
for each product.  We make an estimate of the proportion of that time in which the development 
tasks that are being carried out meet the IAS38 criteria.  We then apply that proportion to the entire 
development spend for the period to determine the amount to be capitalised. 

Capitalised costs are amortised over their useful economic life, which is estimated to be 3 years.

44 

 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

3.  Critical accounting judgements and key sources of estimation uncertainty 

To  apply  IFRS  and  our  accounting  policies,  we  have  to  make  judgements,  estimates  and 
assumptions about some of the amounts in our financial statements that are not readily apparent 
from  other  sources.    These  judgements  and  estimates  are  based  on  a  combination  of  past 
experience and current circumstance; the actual results may differ from the estimates we’ve made. 

Below is a list of critical accounting judgements and key sources of estimation uncertainty  other 
than revenue recognition. 

Development costs 

Based  on  the  methodology  described  in  the  accounting  policies  above,  a  proportion  of 
development expenditure on existing products has been capitalised.  Development expenditure 
on new products has been expensed as incurred as it is not possible to demonstrate commercial 
viability and technical feasibility with sufficient certainty until all high risk development issues have 
been resolved through testing pre-launch versions of the product.  No expenditure for prior periods 
has been capitalised as we do not have the ability to measure the cost reliably against the criteria 
above. 

Share option costs 

IFRS  2  Share  based  payment  requires  the  use  of  statistical  models  to  determine  the  fair value  of 
share options granted to employees.  The nature of the options we have granted means a Monte 
Carlo model has been used by a third party firm to estimate the fair value.  This model makes use 
of various assumptions, the most significant of which are listed in note 7.   

4.  Adoption of new and revised accounting standards 

We have early-adopted IFRS 15 Revenue from Contracts with Customers with a transition date of 1 
January 2017 and full retrospective application.  A full description of the impact of this standard is 
provided in note 5 

IFRS 16 Leases comes into effect from 1 January 2019.  This standard requires that operating leases 
be brought “on balance sheet” in a manner similar to current finance lease accounting, with the 
asset and associated liability both being recognised.  The asset will be subject to depreciation and 
lease payments will be apportioned between interest expense and reduction of the lease liability. 
Our most significant leases are for our office premises, with a total cost of £307k in 2017.   

The adoption of other new standards and interpretations will not have a material impact on our 
financial statements.

45 

 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

5.  Revenue and operating segments 

Our single operating segment is the development and sale of document management software 
products across several countries.  Our Chief Executive Officer assesses Group performance on that 
basis. 

2017  

Recurring revenue 
Non-recurring revenue 
Revenue 
customers 

from  contracts  with 

EBITDA 

Adjusted 
before 
development and corporate costs 
Development costs 
Corporate costs 
Adjusted EBITDA 

2016  

Recurring revenue 
Non-recurring revenue 
Revenue 
customers 

from  contracts  with 

EBITDA 

Adjusted 
before 
development and corporate costs 
Development costs 
Corporate costs 
Adjusted EBITDA 

UK 
£’000 
3,975 
1,118 

5,093 

2,277 

UK 
£’000 
3,775 
1,118 

4,893 

USA 
£’000 
2,721 
131 

2,852 

(36) 

USA 
£’000 
2,069 
118 

2,187 

2,310 

(907) 

Aus / NZ 
£’000 
1,264 
85 

1,349 

Total 
£’000 
7,960 
1,334 

9,294 

68 

2,309 

Aus / NZ 
£’000 
626 
56 

682 

(53) 

(2,641) 
(877) 
(1,209) 

Total 
£’000 
6,470 
1,292 

7,762 

1,350 

(2,798) 
(280) 
(1,728) 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

Recurring revenue is defined as revenue from subscription  and support contracts.  Non-recurring 
revenue is defined as revenue from software licences, consulting and licence upgrades. 

Revenue  from  contracts  with  customers  includes  £3,606k  that  was  recorded  within  the  deferred 
revenue  balance  at  the  beginning  of  the  period.  The  £328k  (8%)  increase  in  deferred  revenue 
during 2017 is due to the increase in trade with customers.  The increase is less proportionally than 
the  increase  in  revenue  because  much  of  the  revenue  increase  is  from  Australia,  where  our 
customers are usually billed monthly for subscriptions, giving rise to only small amounts of deferred 
revenue. 

No customer represented more than 10% of our revenue in either year. 

The impact of the application of IFRS15 on each financial statement line item is shown below for 
2017.  The impact on 2016 is shown in note 19. 

2017 income statement 

Revenue 
Cost of sales 
Gross profit 
Development costs 
Sales,  general  and  admin 
costs 
Adjusted EBITDA 

2017 balance sheet 

Deferred revenue 
Retained earnings 
Net assets 

Before 
transition 
£’000 
9,347 
(659) 
8,688 
(2,641) 
(7,203) 

Transition 
adjustments 
£’000 
(53) 
- 
(53) 
- 
- 

As  
Reported 
£’000 
9,294 
(659) 
8,635 
(2,641) 
(7,203) 

(1,156) 

(53) 

(1,209) 

Before 
transition 
£’000 
(3,342) 
78 
(178) 

Transition 
adjustments 
£’000 
(1,019) 
(1,019) 
(1,019) 

As  
Reported 
£’000 
(4,361) 
(941) 
(1,197) 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

6.  Operating profit  

Operating loss is stated after charging / (crediting): 

Depreciation of property, plant and equipment 
Amortisation of development costs 
Net foreign exchange losses gains 
Operating lease rental expense (almost all office rent) 
Fees payable to our auditor for the audit of these annual accounts 
Fees payable to our auditor for other services: 

- 
Tax services 
-  Other services 

2017 
£’000 
139 
59 
(3) 
307 
45 

24 
5 

2016 
£’000 
143 
7 
(17) 
245 
- 

- 
- 

At the balance sheet date, our outstanding commitments under non-cancellable operating leases 
fall due as follows: 

Within one year 
Within 1 to 5 years 

2017 
£’000 
378 
696 
1,074 

2016 
£’000 
236 
569 
805 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

7.  Employees and employee costs 

The average number of people we employed each year is shown below. 

Support 
Development 
Delivery 
Sales 
Administration 
Total 

2017 
19 
35 
19 
19 
18 
110 

Total employee costs are shown below.  Share option costs are non-cash costs. 

Wages and salaries 
Social security costs 
Other pension costs 
Cash employee costs 
Share option costs 
Total employee costs 

2017 
£’000 
4,294 
1,465 
217 
5,976 
105 
6,081 

2016 
19 
40 
21 
22 
13 
115 

2016 
£’000 
5,391 
975 
203 
6,569 
- 
6,569 

During the year, the Company granted options over shares in the Company to certain members of 
the management team.  The vesting conditions for these equity-settled share based payments are 
described in the Remuneration Report on pages 25 and 26.  Details of the share options outstanding 
during the year are as follows: 

Outstanding  at  the  beginning  of 
the period 
Granted during the period 
Exercised during the period 
Forfeited during the period 
Outstanding at end of period 
Exercisable at the end of the period 

2017 

No. of 
options 
- 

4,770,340 
- 
- 
4,770,340 
- 

Weighted 
average 
exercise 
price (p) 
- 

- 
- 
- 
- 
- 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

The  options  outstanding  at  31  December  2017  do  not  have  a  contractual  expiry  date.    The 
aggregate fair value of the options  granted during the year was £846,990.  The fair value of the 
options granted was estimated using a Monte-Carlo model; the key inputs into that model were as 
follows: 

Share price 
Exercise price 
Expected volatility 
Weighted average option life 

8.   Tax 

recognised 

Tax 
statement 

in 

the 

income 

Current tax 
Current year 
Adjustment for prior years 
Foreign tax 

and 

reversal 

Deferred tax 
Origination 
temporary differences 
Adjustment for prior years 
Effect of tax rate change on opening balances 
Tax expense / (income) 

of 

2017 award 
28.3p 
nil 
50% 
3.5 years 

2017 
£’000 

- 
(110) 
14 
(96) 

238 

56 
(15) 
183 

2016 
£’000 

(367) 
142 
164 
(61) 

(105) 

- 
(37) 
(203) 

The origination and reversal of temporary differences of £238k in 2017 relates to the adjustments to 
previously capitalised development costs as explained in note 19, impacting on the current year 
tax charge.

50 

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

Reconciliation of effective tax rate 

Loss before tax 

Tax  at  the  UK  corporation  rate  of 
19.25% (2016: 20.25%) 
Effects of: 

-  Effect of overseas tax rates  
-  Expenses not deductible 
-  Deferred tax not recognised 
-  Adjustments in respect of prior periods 
-  Other adjustments 

2017 
£’000 
(2,116) 

2016 
£’000 
(1,906) 

(407) 

(386) 

(48) 
118 
485 
(21) 
56 
183 

166 
- 
- 
- 
17 
(203) 

9.  Loss per share 

The calculation of loss per share is based on the loss for the year of £2,299k (2016: £1,703k). There is 
a material departure from the requirements of IAS 33 in the calculation of earnings per share (“EPS”) 
due to the carve-out basis of preparation described in note 1.  To provide a meaningful measure 
of  performance,  the  directors  have  assumed  that  the  number  of  shares  and  the  number  of 
potentially dilutive shares have remained constant throughout the year and the prior year.   

Weighted number of shares calculation 

Weighted average number of ordinary shares 
Effect of potentially dilutive share options in issue 
Weighted average number of ordinary shares (diluted) 

Loss per share 

Basic and diluted 

2017 
‘000 
48,400 
4,770 
53,170 

2016 
‘000 
48,400 
4,770 
53,170 

2017 
pence 
(4.75) 

2016 
pence 
(3.52) 

As  required  by  IAS33  (Earnings  per  Share),  the  impact  of  potentially  dilutive  options  has  been 
disregarded  for  the  purposes  of  calculating  diluted  loss  per  share  as  the  Group  is  currently  loss 
making.   

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

10. Intangible assets 

Cost 
At 1 January 2016 
Additions 
At 31 December 2016 
Additions 
Currency adjustments 
At 31 December 2017 

Amortisation 
At 1 January 2016 
Charge for year 
At 31 December 2016 
Charge for year 
At 31 December 2017 

Net book value 
At 31 December 2016 
At 31 December 2017 

Intellectual 
property 
£’000 

Development 
Costs  
£’000 

Total 
£’000 

109 
- 
109 
- 
(6) 
103 

46 
7 
53 
7 
60 

56 
43 

- 
- 
- 
311 
- 
311 

- 
- 
- 
52 
52 

- 
259 

109 
- 
109 
311 
(6) 
414 

46 
7 
53 
59 
112 

56 
302 

Intellectual  property  comprises  domain  name,  trademarks  and  patents  and  are  generally 
amortised over 15 years, which is the protected life of the asset. 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

11. Property, plant and equipment 

Equipment 
£’000 

Vehicles 
£’000 

Building 
improvements 
£’000 

Total 
£’000 

Cost 
At 1 January 2016 
Additions 
Disposals 
Currency movements 
At 31 December 2016 
Additions 
Disposals 
Currency movements 
At 31 December 2017 

Depreciation 
At 1 January 2016 
Charge for year 
Disposals 
Currency movements 
At 31 December 2016 
Charge for year 
Disposals 
Currency movements 
At 31 December 2017 

Net book value 
At 31 December 2016 
At 31 December 2017 

501 
55 
(10) 
7 
553 
148 
- 
(26) 
675 

261 
108 
- 
- 
369 
108 
- 
(11) 
466 

184 
209 

164 
19 
(10) 
- 
173 
- 
(67) 
- 
106 

32 
30 
(4) 
- 
58 
22 
(31) 
- 
49 

115 
57 

27 
- 
- 
- 
27 
24 
- 
(2) 
49 

4 
5 
- 
- 
9 
9 
- 
(1) 
17 

18 
32 

692 
74 
(20) 
7 
753 
172 
(67) 
(28) 
830 

297 
143 
(4) 
- 
436 
139 
(31) 
(12) 
532 

317 
298 

Depreciation rates of property, plant and equipment vary from 20% - 33% per year on a reducing 
balance basis and 3 – 8 years on a straight line basis, depending on the nature of the asset.

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

12. Trade and other receivables and deferred commission 

Trade receivables 
Prepayments 
Other receivables 
Trade and other receivables 

2017 
£’000 
901 
350 
303 
1,554 

2016 
£’000 
716 
375 
15 
1,106 

Trade  receivables  are  presented  net  of  allowances  for  doubtful  debts,  which  are  not  material.  
Trade receivables are classified as financial assets and there is no difference between their carrying 
value and their fair value.  Whilst trade receivables represent the most significant credit risk to the 
Group,  there  is  no  significant  concentration  of  risk.    Credit  risk  is  limited  by  our  credit  checking 
processes and the fact that our software is often mission-critical for our customers.  The ageing of 
trade receivables that are past due but not impaired is as follows: 

Past due 1-30 days 
Past due 31-60 days 
Past due 61 days + 

13. Trade and other payables and deferred revenue 

Trade payables 
Accruals 
Other payables 
Trade and other payables 

2017 
£’000 
222 
137 
336 

2017 
£’000 
277 
1,068 
349 
1,694 

2016 
£’000 
77 
110 
163 

2016 
£’000 
100 
567 
271 
938 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

The expected recognition of deferred revenue as revenue in the income statement will be in the 
following financial years 

Year ending 31 December 2017 
Year ending 31 December 2018 
Year ending 31 December 2019 
On or after 1 January 2020 
Deferred revenue 

2017 
£’000 
n/a 
3,952 
316 
93 
4,361 

2016 
£’000 
3,606 
315 
111 
- 
4,032 

£3,952k (2016: £3,606k) of deferred revenue is recorded as a current liability.  £409k (2016: £426k) is 
recorded as a non-current liability. 

14. Deferred tax 

At 1 January 2016 
Recognised in income statement 
Recognised in other comprehensive income 
At 1 January 2017 
Recognised in income statement 
Recognised in other comprehensive income 
At 31 December 2017 

Intangible 
assets 
£’000 
- 
105 
- 
105 
(310) 
- 
(205) 

Other 
£’000 
- 
- 
- 
- 
4 
(4) 
- 

Total 
£’000 
- 
105 
- 
105 
(306) 
(4) 
(205) 

Deferred tax assets of £2,712k have not been recognised in respect of unrelieved tax losses because 
of uncertainty over the timing of their recoverability. The tax losses have no expiry date.

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

15. Share capital and reserves 

The Company has one class of ordinary share which carries no right to fixed income.  The Company 
does not have an authorised share capital.  At 31 December 2017, 48,399,614 (2016: nil) shares were 
in issue and fully paid (2016: nil) with a nominal value of £72,599.42 (2016: £nil). 

The Share Premium Account is the difference between the amount paid for ordinary shares issued 
in the Company and the nominal value of those shares less costs of issue. 

The Demerger Reserve represents the cumulative quasi-equity funding contributed by the former 
parent company, Reckon Limited, up to the point of de-merger. 

16. Consolidation and subsidiaries 

GetBusy plc directly owns 100% of the share capital of the following subsidiaries, which together 
form the Group and which all develop and sell awesome software helping customers with 
electronic document management, communication and productivity. 

Subsidiary 

GetBusy UK Limited 

GetBusy USA 
Corporation 
GetBusy  Australia  Pty 
Limited 
GetBusy New Zealand 
Pty Limited 

Country of 
incorporation 
United Kingdom 

United States of 
America 
Australia 

New Zealand 

Registered address 

Unit  G,  South  Cambridge  Business  Park, 
Sawston, Cambridgeshire, CB22 3JH 
720  N  Post  Oak  Road,  Houston,  Texas,  77024, 
United States of America 
Level  5,  79  Commonwealth  Street,  Surry  Hills, 
NSW 2010, Australia 
Ground  Floor, 
Auckland, New Zealand 

ITC  Building,  9  City  Road, 

56 

 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

17. Foreign currencies 

The following significant exchange rates were used in preparing these financial statements: 

US Dollar 
Australian Dollar 
New Zealand Dollar 

2017 
average 
rate 

1.288 
1.680 
1.813 

2017 
balance 
sheet 
rate 
1.349 
1.728 
1.899 

2016 
average  
rate 

1.350 
1.815 
1.938 

2016 
balance 
sheet 
rate 
1.293 
1.637 
1.795 

The Group has limited exposure to  transactional currency risk because the individual subsidiaries 
mainly  trade  in  their  own  functional  currency.    However  currency  exposure  can  arise  on  some 
intercompany  transactions  and  balances;  this  is  managed  where  possible  by  swift  settlement  of 
balances.  Currency exposure at 31 December 2017 was not material and so no sensitivity analysis 
is presented. 

18. Related party transactions 

GetBusy plc is the ultimate controlling party of the Group.  Transactions between the Company 
and its subsidiaries have been eliminated on consolidation.   

Key management remuneration, which includes directors, was as follows: 

2017  

Directors*   
Other key management personnel 
Total 

Salary 
£’000 
121 
270 

Pension 
£’000 
6 
21 

Bonus 
£’000 
14 
67 

391 

27 

81 

Total 
£’000 
141 
359 

500 

*includes remuneration only for the period the individuals were directors of the Company. 

In 2017, share option costs of £58k were recorded relating to directors and £31k relating to other 
key management personnel. 

Since  4  August  2017,  the  Group  has  purchased  certain  services  from  Reckon  Limited,  which  is  a 
related party by virtue of having common directors.  This includes the costs of Group staff yet to be 
brought on to the Group payroll.  The value of those services was £155k and £150k was owed to 
Reckon Limited at 31 December 2017.

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

For the year ended 31 December 2017 

Notes to the financial statements (continued) 

19. Reconciliation to previously reported information 

The table below reconciles key line items in these financial statements to the information provided 
in  the  AIM  Admission  Document.    The  two  changes  relate  to  the  early  and  fully  retrospective 
adoption of IFRS15, the revenue recognition standard, and the application of the Group’s policy 
on the capitalisation of development costs. 

2016 income statement 

Revenue 
Cost of sales 
Gross profit 
Development costs 
Sales,  general  and 
admin costs 
Adjusted EBITDA 

2016 balance sheet 

Intangible assets 
Deferred tax asset 
Deferred revenue 
Deferred tax liabilities 
Retained earnings 
Net assets 

As 
previously 
reported 
£’000 

7,971 
(604) 
7,367 
(147) 
(6,088) 

IFRS15 
adoption 
£’000 

Development 
Costs 
£’000 

As  
Reported 
£’000 

(209) 
- 
(209) 
- 
- 

- 
- 
- 
(2,651) 
- 

7,762 
(604) 
7,158 
(2,798) 
(6,088) 

1,132 

(209) 

(2,651) 

(1,728) 

As 
previously 
reported 
£’000 
2,742 
- 
(3,068) 
(257) 
(1,214) 
(275) 

IFRS15 
adoption 
£’000 
- 
- 
(965) 
- 
(838) 
(838) 

Development 
Costs 
£’000 
(2,686) 
105 
- 
257 
(2,451) 
(2,451) 

As  
Reported 
£’000 
56 
105 
(4,033) 
- 
(4,503) 
(3,564) 

At 31 December 2015, the adoption of IFRS15 increases the previously published deferred revenue 
by  £756k  to  £2,614k.    The  application  of  the  Group’s  policy  on  development  costs  decreases 
intangible assets at 31 December 2015 from £829k to £nil. 

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

Company balance sheet  

At 31 December 2017 

Fixed asset investments 
Investments in subsidiaries 

Current assets 
Trade and other receivables 
Cash and cash equivalents 

Total assets 

Current liabilities 
Trade and other payables 

Total liabilities 

Net assets 

Equity 
Share capital 
Share premium account 
Retained earnings 
Shareholders’ funds 

Note 

C4 

C5 

C6 

C7 
C7 
C7 

2017 
£’000 

485 
485 

1,231 
1,750 
2,981 

3,466 

(601) 
(601) 

(601) 

2,865 

73 
2,756 
36 
2,865 

As permitted by Section 408 of the Companies Act 2006, a separate profit and loss account of the 
parent company has not been presented. The parent company’s  profit for the period was £36k.  
The accompanying notes form part of the financial statements. 

These financial statements were approved by the Board of Directors on 19 March 2018 and were 
signed on its behalf by: 

Daniel Rabie   
Chief Executive Officer 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

Company statement of changes in equity 

For the period from 21 June 2017 (incorporation) to 31 December 2017 

Share 
capital 
£’000 

Share 
premium 
£’000 

Retained 
earnings 
£’000 

- 

- 
2,756 

- 

36 
- 

Total 
£’000 

- 

36 
2,829 

2,756 

36 

2,865 

At 21 June 2017  

Profit for the year 
Issue of shares, net of issue 
costs 

At 31 December 2017 

- 

- 
73 

73 

Notes to the company financial statements 

C1.  Company information 

GetBusy  plc  is  a  public  limited  company  incorporated  in  England  on  21  June  2017.   Its  principal 
activity is that of a holding company for a group of software companies.  Its registered office is Unit 
G, South Cambridge Business Park, Cambridge, CB22 3JH. 

C2. 

Basis of preparation 

These company financial statements have been prepared in accordance with Financial Reporting 
Standard 102 – “The Financial Reporting Standard applicable in the United Kingdom and Republic 
of Ireland” (“FRS102”) and with the Companies Act 2006.  They are presented in Pounds Sterling.   

There  are  no  material  accounting  policies  for  which  additional  specific  narrative  adds  to  the 
boilerplate  description  in  FRS102.    As  with  the  consolidated  financial  statements,  you’ll  only  see 
disclosures that are material; if a disclosure isn’t made it’s because the item to which it relates isn’t 
material. 

The Company has taken advantage of the exemption from preparing a statement of cash flows, 
on the basis that it is a qualifying entity and the consolidated statement of cash flows, included in 
these financial statements, includes the Company’s cash flows.  

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

Notes to the company financial statements (continued) 

For the year ended 31 December 2017 

C3.  Critical accounting judgements and key sources of estimation uncertainty 

In the application of FRS102, the Directors have made the following significant judgements: 

• 

In  assessing  the  carrying  value  of  investments  in  subsidiaries,  the  directors  have  made  a 
judgement about the long term cash generating potential of the material subsidiaries.  This 
assessment takes into account the strategy of the business, approved budgets.  If future cash 
generation differs materially from the directors’ expectations, there may be an impairment 
in the carrying value of the investments. 

•  FRS102  requires  the  use  of  statistical  models  to  determine  the  fair  value  of  share  options 
granted to employees.  The nature of the options we have granted means a Monte Carlo 
model has been used by a third party firm to estimate the fair value.  This model makes use 
of various assumptions, the most significant of which are listed in note 7 to the consolidated 
financial  statements,  where  a  full  description  of  share  based  payment  arrangements  is 
contained. 

C4. 

Investments in subsidiaries 

At 21 June 2017  
Additions 
Share-based payments 
At 31 December 2017 

2017 
£’000 

379 
106 
485 

Investments  are  initially  stated  at  cost.    In  accordance  with  section  26  of  FRS102,  the  cost  of 
investment  is  increased  to  reflect  the  cost  of  share  options  awarded  to  employees  of  the 
Company’s subsidiaries.  A full list of subsidiaries is contained in note 16 of the consolidated financial 
statements. 

C5. 

Trade and other receivables 

Amounts  owed  by  other  group 
companies 
Prepayments 
Other receivables 
Trade and other receivables 

2017 
£’000 

1,188 
29 
14 
1,231 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GetBusy plc – Annual Report & Accounts 

Financial statements 

Notes to the company financial statements (continued) 

For the year ended 31 December 2017 

C6. 

Trade and other payables 

Trade payables 
Accruals 
Trade and other payables 

C7. 

Share capital and reserves 

2017 
£’000 
139 
462 
601 

The Company has one class of ordinary share which carries no right to fixed income.  The Company 
does not have an authorised share capital.  At 31 December 2017, 48,399,614 shares were issued 
and fully paid with a nominal value of £72,599.42. 

The Share Premium Account is the difference between the amount paid for ordinary shares issued 
in the Company and the nominal value of those shares. 

C8. 

Related party transactions 

The Company has taken advantage of the exemption afforded in FRS102 to not disclose 
transactions with 100% owned subsidiaries.  Related party transactions with directors of the 
Company are set out in note 18 of the Group financial statements. 

62