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GetBusy

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FY2020 Annual Report · GetBusy
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ANNUAL REPORT & ACCOUNTS
31 DECEMBER 2020

GETBUSY PLC   COMPANY #10828058

OUR MISSION IS 
TO MAKE PEOPLE 
PRODUCTIVE AND 
HAPPY

CONTENTS

2020 AT A GLANCE

OUR BUSINESS, PRODUCTS AND 
STRATEGY

6

7

2020 IN REVIEW

17

Use  of  Alternative  Performance  Measures  in  this 
report

OUR GOVERNANCE

AUDITOR’S REPORT

FINANCIAL STATEMENTS

25

41

47

We  use  a  series  of  non-IFRS  alternative  performance 
measures (“APMs”) throughout this Annual Report.  

These measures are used because we believe they 
provide additional insight into the performance 
of the Group and are complementary to our IFRS 
performance measures.  This belief is supported by 
the discussions that we have on a regular basis with a 
wide variety of stakeholders, including shareholders, 
staff and advisers.

These  APMs 
include  recurring  revenue,  Adjusted 
Profit / Loss and comparative measures on a constant 
currency basis.

APMs  in  this  Annual  Report  can  be  identified  by  this 
symbol: #

APMs  are  not  defined  or  recognised  under  IFRS.  
They  are  not  designed  to  replace  IFRS  performance 
measures  but  to  complement  them.    They  should 

not  be  used  in  isolation  because  they  may  not  give  a 
complete view of the performance or financial position 
of the Group.

Care should also be taken in comparing the APMs that 
we report with those of other companies.  Our definition 
of a particular APM may not be the same as those used 
by others.

A  full  definition  of  the  APMs  we  use  can  be  found  in 
note 2 to the financial statements.  Constant currency 
measures are reconciled to the IFRS-reported measures 
in note 24.

Strategic report

The Strategic Report comprises the following sections 
of  this  Annual  Report,  which  are  incorporated  by 
reference:

•  Our Business, Products and Strategy
•  2020 in review
•  Our governance

STRONG 
REVENUE 
GROWTH WITH 
ROBUST 
FOUNDATIONS 
TO SCALE

£ 1 4 . 2 M
+ 1 2 %
G R O U P   R E V E N U E

M
+ 1 2

E

C

E

M

%
B

R

E

£ 1 3 . 7

T   3 1  D

#   A

R

R

D   M

E

L I S

A

U

N

N

A

6 7, 3 4 3

+ 2 %
P AY I N G   U S E R S

92%
+2%
RECURRING REVENUE# %

£(0 . 9)M
- 5 6%
A DJ U S T E D   LO S S   B E FO R E   TA X#

£2.3M
NET CASH

+31%

1 3 6
+ 2 4 %
  D E C E M B E R

N U M B E R   O F   S T A F F   A T   3 1

5

6

OUR BUSINESS, 
PRODUCTS AND 
STRATEGY

GetBusy is a subscription software 
business.  

Our document management and 
task management products enable 
over 67,000 professional paying users 
around the world to digitise their 
operations and be productive while 
working in the office or remotely. 

Our overarching strategic objective is to 
create value by generating significant 
long-term growth in high-quality, 
predictable, recurring subscription 
revenue through our three core 
products, SmartVault, Virtual Cabinet 
and GetBusy. 

Our customers are in generally resilient 
markets with favourable global trends 
towards improved consumer privacy 
regulation and productive remote 
working.  We have a high proportion of 
recurring revenue and a low level of 
customer concentration.

Our 136 people operate from the 
UK, USA and Australia with offices in 
Cambridge, Houston and Sydney.  

OUR PRODUCTS

Product

Proportion of Group 
revenue

Year product 
introduced

Problems solved

Document management

Task management

40%

2008

60%

1998

0%

2020

Secure digitized document management, workflow 
and portal software that enables an organisation’s 
documents to be securely captured, organised, 
stored, retrieved, routed, communicated around, 
shared, approved and audited from one central 
hub that integrates into other industry-specific back 
office software.

Secure organisation, 
management and 
collaboration around 
tasks, documents and 
electronic signatures.

Core market 
segments served

Professional services, 
including accountancy, 
bookkeeping, tax 
professionals and 
financial services

Professional services, 
including accountancy, 
insolvency, insurance, 
financial services and 
property

Teams and functions 
within organisations.  
Not industry-specific.

Typical customer size

SME

SME to enterprise

Various

Principal countries of
operation

USA, UK

UK, Australia, New 
Zealand

UK, USA, Australia

Product architecture

Cloud

Hybrid cloud and on-
premise 

Cloud

Principal customer 
acquisition model

Educational content-
based digital lead 
generation with inbound 
transactional sales team

Enterprise sales 
team with increasing 
proportion of 
educational content-
based digital lead 
generation and inbound 
sales conversion

Educational content-
based and social 
media-led digital lead 
generation with inbound 
transactional sales team

Customer 
onboarding model

Short remote set-up 
and training led by 
customer success team

Hybrid on-site or remote 
installation, integration, 
configuring and training 
led by consultants

Self-serve or short 
remote set-up and 
training led by customer 
success team

7

8

GENERATING 
SIGNIFICANT 
LONG-TERM 
GROWTH IN 
HIGH-QUALITY, 
PREDICTABLE, 
RECURRING 
SUBSCRIPTION 
REVENUE

OUR STRATEGY

Our overarching strategic objective is to create value by 
generating significant long-term growth in high-quality, 
predictable, recurring subscription revenue through our three 
core products, SmartVault, Virtual Cabinet and GetBusy.  Over 
the long-term, recurring subscription software revenues can 
contribute to very high quality of earnings and substantial cash 
generation potential.

The objective for Virtual Cabinet is 
sustained growth in profit and cash 
generation.

The near-term objective for the 
GetBusy product is to prove 
that we have a viable, scalable 
business.

Revenue growth is expected 
to be derived from continued 
new business within the existing 
vertical markets as well as within 
new verticals, such as insolvency, 
with similar characteristics 
to accounting. International 
expansion outside of territories 
in which we have a physical 
presence will be cautious and 
targeted.

We will focus on improved 
monetisation of the installed base 
of users, particularly through the 
sale of newly developed product 
features.

Viability is the proving of scalable 
characteristics in key areas of the 
customer acquisition and revenue 
model, for example in the costs 
of lead generation, conversion 
rates and typical customer size 
characteristics. We need to 
ensure that we have a customer 
acquisition cost and payback that 
will scale. Underlying this is an 
improved understanding of the 
customer’s buying journey and 
confidence in our ability to repeat 
it. These are key features of the 
path to demonstrating product-
market fit for a new product.

High levels of operational leverage 
and cost control will ensure a 
strong conversion of incremental 
revenues into additional profit and 
cash.

At the point that we have 
demonstrated sufficiently 
attractive and predictable scaling 
characteristics, we will invest to 
grow.

The objective for SmartVault is 
to drive sustained growth in high 
quality recurring subscription 
revenue.

SmartVault is a product that is 
highly scalable and is enjoying 
substantial growth, particularly 
in the US. Growth in the medium 
term will be derived from:

•  Excellence in customer 

acquisition within our existing 
channels in the US and UK;

• 

Improvement in customer 
retention, principally through 
the actions of our newly 
recruited customer success 
team and investments in 
the product’s capability and 
usability; and

• 

Improved monetisation of the 
existing customer base.

Longer term growth is expected to 
come from:

•  Expanding market share within 
the existing vertical markets, 
through deeper integrations 
with other tax preparation 
products;

•  Expanding into alternative 

vertical markets with similar 
market drivers to accounting 
and bookkeeping (e.g. 
compliance, data security 
and workflow efficiency), with 
targeted integrations that open 
new channels;

•  Developing new products that 
enable us to monetise the 
base of portal users. There 
are nearly 50 non-paying 
portal users for every paying 
SmartVault user.

10

9

OUR BUSINESS, PRODUCTS AND STRATEGYOUR CULTURE

Every customer 
experience must 
include a smile

Show grit and 
make it happen

The original and arguably the 
most important rule.

If we can satisfy our customers 
– and genuinely improve their 
lives – success will follow. 
This applies to every single 
customer. Every time. At every 
point of interaction no matter 
how small. No exceptions.

Your toughness and 
perseverance are a better 
predictor of your success than 
any other factor. Also, the 
happiest and most successful 
people are the ones who 
persevere: grit is long-term.

There will be achievements 
and failures along the way – 
embrace the journey.

It’s hard to beat a person who 
never gives up, so roll up your 
sleeves and DO things already.

Keep it simple

We’ll keep this one short.

If you can’t explain it simply, 
you don’t understand it well 
enough, no matter how smart 
you are.

Always challenge yourself to 
radically simplify.

Better together

Blow Stuff Up 
(BSU)

Data drives 
decisions

Stay positive.

We’re out to change the world.

Positive thinking will allow us to 
achieve the impossible.

No egos. Best idea wins.

We’ve got each other’s back. 
There are introverts, extroverts, 
creative, emotional and logical 
thinkers. We need everyone 
working together to win.

A culture of innovation, not fear.

Therefore, we need to break 
from convention and be a 
disruptor to win.

We’re an agile company. That 
means not being afraid of 
change.

Remember: to improve is to 
change, to be perfect is to 
change often.

We’re a data driven 
organisation. We must be led 
by our data and be agile to it.

We need to collect as much 
data as possible, understand 
it as simply as possible, then 
come to the best possible 
decision.

You must determine your own 
personal success with data. If 
you don’t report on it, it didn’t 
happen.

Underpinning our success is a strong, 
dynamic culture into which we invest 
substantial time and resources  
This enables us to recruit, motivate and retain an outstanding team that 
we’ve been able to grow even through the COVID pandemic.  Our shared 
values are embedded throughout the business and routinely guide our 
decisions. 

11

12

OUR BUSINESS, PRODUCTS AND STRATEGYOUR PEOPLE - THE BOARD

The Board comprises a non-
executive Chairman, three 
non-executive directors and 
two executive directors.  They 
set the strategic direction of 
the Group and are responsible 
for the Group’s governance 
arrangements.  

DR MILES JAKEMAN AM

Chairman

Miles is the co-founder of the 
Citadel Group Limited (CGL), a 
Canberra startup that listed on 
the Australian Stock Exchange in 
November 2014 and sold in 2020 
for over £284 million.

He has regularly advised 
senior business leaders and 
government officials, including 
representing countries in 
ministerial level forums.  His key 
skills cover business strategy, 
program management, security 
risk management and staff 
development.

Miles was appointed as a Member 
of the Order of Australia (AM) for 
significant service to business, 
to national security and to the 
community.

DANIEL RABIE

Chief Executive 
Officer

Daniel is passionate about 
technology solutions and 
their impact on the business 
landscape. He has a deep 
understanding of what it takes to 
build a successful SaaS business.

Daniel started his career in 
corporate advisory before 
moving to senior positions in 
a start-up venture and a cloud 
technology company. Daniel 
became a Strategic Director of 
Reckon in 2010 and in 2015 was 
appointed as Reckon’s Chief 
Operating Officer leading the 
strategic direction of Reckon’s IT, 
Development, Marketing and HR 
shared service divisions across 
four countries.  

During this time Daniel managed 
the delivery of innovative online 
accounting, fintech and document 
management solutions to 
thousands of customers globally 
and led the demerger of GetBusy.

13

14

PAUL HAWORTH

Chief Financial 
Officer

NIGEL PAYNE

Senior independent 
director

Paul spent a decade with 
Deloitte advising a range of 
listed and private technology 
and software clients, leading a 
number of transformational M&A 
engagements.  

Since then he has spent 10 
years in senior corporate and 
commercial financial roles with 
listed international high-tech 
manufacturers, including Consort 
Medical, Dialight and LPA.  He 
joined GetBusy immediately after 
IPO in 2017 and assembled an 
outstanding team around him.

Paul is a chartered accountant 
and holds a degree in Astronomy 
from University College London.

Nigel has considerable 
experience as a director of 
both publicly listed and private 
companies.  He has extensive 
experience of listing companies 
and fund raising, having been 
actively involved in over ten IPO’s 
and over 20 corporate acquisition 
and disposal transactions.

Nigel was previously Chief 
Executive Officer of Sportingbet 
Plc, one of the world’s largest 
internet gambling companies 
which made a number of 
acquisitions whilst listed on the 
London Stock Exchange and was 
later bought by GVC plc.

Nigel holds an executive MBA 
from the IMD Business School 
(Lausanne, Switzerland) and 
a degree in Economics and 
Accounting from Bristol University.

PAUL HUBERMAN

Non-executive 
director

CLIVE RABIE

Non-executive 
director

Paul has over 30 years’ 
experience in the real estate 
and finance sectors and has 
considerable experience as a 
director of both publicly listed 
and private companies.

Paul was previously finance 
director at 3 companies listed 
on the London Stock Exchange, 
including Asda Property 
Holdings plc, Regent Inns plc and 
Grantchester Holdings plc. 

Paul is currently a non-executive 
director at London-listed Town 
Centre Securities plc and a 
director at Galliard Homes Ltd, 
a major UK home builder as 
well as several smaller private 
companies. 

Paul is a chartered accountant 
and chartered tax adviser and 
holds a degree in Economics from 
Manchester University.

Clive is an experienced private 
and public company director, with 
a range of directorships.

He has extensive management 
and operation experience in the 
IT and retail sectors as both an 
owner and director of companies. 
Clive was Chief Operating Officer 
of Reckon from 2001 to February 
2006 during which time he played 
a pivotal role in the turnaround of 
the company.

From February 2006 to June 
2018 Clive was the Chief 
Executive Officer of Reckon and 
now continues as its Managing 
Director.

Clive has a Bachelor of 
Commerce from the University of 
Cape Town. 

OUR BUSINESS, PRODUCTS AND STRATEGY  
 
 
OUR PEOPLE - SENIOR LEADERSHIP

Day to day operational 
management is overseen by 
the Senior Leadership Team, 
which comprises the executive 
directors (previous page), the 
heads of each of the Group’s 
businesses and the heads of our 
shared service functions.

JASON ROSS

Chief Information 
Officer

As CIO Jason is responsible for 
leading information technology, 
security, and compliance 
throughout the Group.   

With over 17 years’ experience, 
Jason has a solid track record 
in successfully delivering IT 
projects and services, placing 
heavy emphasis on facilitating 
and managing change within 
a business through the 
development and implementation 
of specialised software. 

He has held various positions 
within the business including 
within technical support, 
operations, and project 
management and has previously 
worked at the Office of Energy 
(WA Australia) and Aumund 
Group.  Jason holds a degree in 
Computer Science from Anglia 
Ruskin University.

DANIA BUCHANAN

President of 
SmartVault

MATT BUTLER

Head of GetBusy

Dania has held a leadership role 
withing SmartVault since it was 
founded in 2008. In her current 
role, Dania is responsible for the 
culture, vision and growth of the 
business, which became part of 
the GetBusy family of products in 
2017.

Dania has more than 30 years 
of experience in the technology 
sector and prior to SmartVault 
was President and CEO for 
ChatYat, Inc., a mobile start-up. 

Dania holds a Bachelor’s degree 
in Marketing from Texas A&M 
University, Corpus Christi.

Matt holds a decade of 
experience at the C-suite for 
publicly listed technology 
companies, successfully leading 
teams across dozens of SaaS 
product categories aimed at 
every type of audience from 
SME’s to large enterprise 
customers, across four countries, 
and to hundreds of thousands of 
customers. 

Matt holds a unique blend of 
practical business acumen 
and technical and creative 
understanding. He has been Lead 
UI/UX experience designer of a 
cloud software provider, a start-
up venture founder, is a qualified 
Chartered Accountant and holds 
Bachelor of Commerce from the 
University of Sydney.

GAEL NORRIS

Chief People and 
Culture Officer

BEN OLIVER

Chief Technology 
Officer

ALEX KOWALSKI

Co-Head of 
Virtual Cabinet

DAVID OWEN

Co-Head of
Virtual Cabinet

Gael joined GetBusy in 2019. 
Formerly Global Head of HR at 
Grapeshot, a provider of brand 
safety and pre-bid contextual 
solutions, she was at the 
forefront of Grapeshot’s sale to 
Oracle Data Cloud.

Gael has over 10 years’ 
experience in leading visible and 
successful People teams with 
a commercial focus, delivering 
high quality, fit-for-purpose HR 
solutions in the right priority to 
add value.  She is CIPD level 7 
qualified.

Gael previously held roles at 
Cable & Wireless and SAB Miller 
and also worked as part of the 
Government Communications 
team at the Department of 
Culture Media and Sport on the 
London 2012 Olympic Games.

Ben is responsible for the 
design and delivery of current 
and future task and document 
management strategies and leads 
the collaboration of products 
and platforms.  Working mostly 
with our fantastic Research and 
Development teams, 

Ben continues to leverage his 
relationships and experience 
born from directly designing, 
supporting, consulting, 
implementing and building 
effective solutions for customers 
across a vast array of industries 
and individual requirements.

Ben has nearly 20 years’ 
experience in the commercial 
software industry, with the 
majority spent at document 
management business Reckon, 
where he held a variety of 
technical, leadership and business 
roles. 

15

16

Alex joined GetBusy in 2012 and 
has a somewhat unorthodox 
background in customer service, 
technical support, and landscape 
gardening.  

Alex has over 5 years of technical 
and operational management 
experience at Virtual Cabinet, 
specialising in problem solving 
and facilitating change.  Previous 
roles have included heading up 
the Support and Delivery teams 
which have allowed strong 
relationships with clients and 
colleagues to be built alongside a 
deep understanding of the entire 
business.

David joined the Virtual Cabinet 
team in 2010, with a focus on 
delivering integrated document 
management software solutions 
for businesses across a range 
of market sectors. Now Co-
Head of Virtual Cabinet, David is 
responsible for directing sales 
growth, customer relationships 
and channel partnerships in the 
UK, AUS/NZ and US.

David has over 20 years’ 
experience in the IT and Software 
industry and is passionate about 
how our solutions, relationships, 
experience, and innovation help 
customers become even more 
successful. 

He has previously held senior 
roles at Reckon and Verizon 
Business.

OUR BUSINESS, PRODUCTS AND STRATEGY 
 
“GetBusy has the right products in the right 
place at the right time.”

It has been a privilege to chair GetBusy during what has been a 
momentous year globally.  

I am enormously grateful to our 136 staff who have worked tirelessly, 
often in very challenging personal circumstances, to remain, and to help 
our customers remain, productive and happy.  In line with our company 
values, they have shown grit and made things happen.  Each of them has 
contributed to GetBusy’s success over this extraordinary period and to 
each of them I say “thank you”.

Fully digital operations for professional services firms used to be 
driven by a productivity mandate.  Over just a few months, digitisation 
and the software that enables it has become a critical part of a firm’s 
infrastructure that equips it, at its most basic level, simply to exist.  Cloud-
based and mobility-enabling products aren’t just the future; they have 
become an essential element of the fabric of business everywhere 
and are poised for rapid and sustained growth.  GetBusy has the right 
products in the right place at the right time.

We are pleased with the Group’s growth in 2020.  The 15% constant 
currency increase in recurring revenue continues our trajectory towards 
significant scale, with SmartVault in particular proving the resilience and 
attractiveness of cloud software products.  

As we invest for future growth, we can do so from a robust platform: 
a business with 92% recurring revenue#, low customer concentration, 
low churn, resilient end markets, 31% more cash than a year ago and a 
revolving credit facility to provide additional headroom and firepower.

Dr Miles Jakeman AM
Chairman

2020 IN
REVIEW

Our mission to make people productive and 
happy has resonated more in 2020 than 
ever before.
As clients and prospects around the world made the transition to remote 
working, our deep-rooted expertise and our class-leading software 
enabled them to do so efficiently and securely.  The rapid changes to 
people’s working lives accelerate trends towards fully digitised, paperless 
work practices that our document management and task management 
products enable.  The surge in remote working, and the likely transition 
to a hybrid office-home working mix, requires a new software toolset for 
many organisations and each of our products is a component of that 
toolset.  

Despite the challenges of the pandemic and its economic consequences, 
we have delivered 15% constant currency growth in our high-quality 
recurring subscription revenues#.  We have closed the year with 24% more 
staff than we started with, have 31% more cash and have embarked upon 
an ambitious programme of investment to support sustained growth in 
our document management business well into the future. 

In 2021, we expect to continue to capitalise on the trends that have been 
favourable to us during 2020.  

We are very clearly in the scaling phase of our document management 
business comprising SmartVault and Virtual Cabinet, and we are able 
to see a path to a substantial business with high quality, predictable and 
valuable earnings in the medium to long term.

Whilst yet to be proven, we believe that our GetBusy product has the 
potential to open significantly greater addressable markets for our 
business.  The problems it solves are universal, not sector-specific, 
and solutions to those problems have become even more valuable as 
businesses adopt hybrid working models on a permanent basis.

Our Group contains a combination of a proven, highly cash-generative 
market-leader, a rapidly and predictably scaling pure SaaS business in 
a large and valuable market, and a new product that solves increasingly 
relevant problems and that has the potential to open a significantly 
greater market.

This unique combination gives us confidence looking to the future.

Daniel Rabie
CEO

17

18

2020 IN REVIEWBUSINESS REVIEW - GROUP

BUSINESS REVIEW - SMARTVAULT

GROUP

2020

2019

Change

SMARTVAULT

2020

2019

Change

Reported 
currency

Constant 
currency#

Recurring revenue#

£13,017k

£11,388k

Total revenue

£14,179k

£12,661k

14%

12%

Adjusted profit / (loss)#

£(927)k

£(595)k

(56)%

ARR# at 31 December

£13,680k

£12,256k

12%

Paying users at 31 December

67,343

65,850

ARPU# at 31 December

£203

£186

2%

9%

15%

12%

n/a

12%

n/a

10%

During the economic and social 
turbulence of 2020, we have 
benefitted from our resilient 
subscription revenue model, 
our low levels of customer 
concentration and products that 
enable people to work flexibly and 
productively.

Group recurring revenue# grew 
by 15% at constant currency to 
£13.0m, with total revenue up 
12% (12% at constant currency) 
to £14.2m.  Growth was primarily 
driven by SmartVault, which had an 
excellent year for new customer 
growth.  Virtual Cabinet also saw 
some excellent customer wins, 
particularly in the insolvency 
sector, and another two top 100 
UK accounting firms were brought 
on board.  ARR increased by 12% 
at constant currency to £13.7m due 
to a combination of higher user 
numbers and 10% higher ARPU#.

The deep recessions caused by 
COVID-19 in our main geographical 
markets have inevitably led to 
many businesses reducing their 
workforces.  In that context, we are 
pleased with the relatively small 
increase in net MRR churn that we 
have seen in our businesses. 

As expected, non-recurring 
revenue# decreased by 9% to 
£1.1m following the repositioning 
of Virtual Cabinet as a subscription 
software business, as opposed to 
the upfront licence and consulting 
model of 3 years ago.  89% of 
Virtual Cabinet revenue is now 
recurring.  

Gross margin of 92.6% was in 
line with 2019.  The impact of 
a higher proportion of revenue 
from SmartVault, which operates 
at lower gross margins than 

Virtual Cabinet, was offset by 
improvements in those margins 
following cost optimisation 
within the Amazon Web Services 
environment in which SmartVault 
operates.

Throughout 2020 we have 
increased investment in areas 
that we expect to deliver 
significant and long-term return.  
SmartVault has accounted for 
most of this investment, with 
a significant increase in our 
product development capabilities, 
continued increases in customer 
acquisition teams and a substantial 
restructuring of our customer 
success function.  In addition, 
we have had the first full year of 
operational costs for GetBusy 
as we transition from a product 
in development to a business 
finding product-market fit.  Overall 
overheads have increased by 14% 
to £14.1m, leading to an increase in 
our Adjusted Loss before Tax# of 
£0.3m to £(0.9)m.

Cashflow has been a particular 
highlight in 2020.  Receipts from 
UK research and development 
tax credits, the US Paycheck 
Protection Program and a new 
equity issue in January 2020 have 
more than offset the operating 
loss and capital expenditure on 
our new office fit-outs resulting in 
a year-on-year cash increase of 
31%.  The completion of a 3-year, 
as-yet undrawn, £2million revolving 
credit facility with Silicon Valley 
Bank provides us with considerable 
confidence and cash headroom as 
we invest in future growth. 

Reported 
currency

Constant 
currency#

Recurring revenue#

£5,433k

£4,201k

Total revenue

£5,700k

£4,336k

Adjusted profit / (loss)#

£(1,373)k

£(972)k

ARR# at 31 December

£5,835k

£4,779k

Paying users at 31 December

23,530

20,599

ARPU# at 31 December

Net MRR churn#

£248

0.8%

£232

0.0%

29%

31%

(41)%

22%

14%

7%

n/a

30%

32%

n/a

27%

n/a

11%

n/a

Recurring revenue was up 30% at 
constant currency.  Significantly, 
annual contract value from new 
customers was up 50% compared 
to 2019 at £1.7m, of which 90% was 
in the US and 10% in the UK.  Whilst 
volume of new accounts was the 
biggest contributor to this increase, 
we also saw a 9% increase in the 
average account size following 
initiatives to broaden the appeal of 
SmartVault to larger firms.  2020 
has been the first year in which the 
UK has contributed meaningfully 
to new revenue in SmartVault, with 
solid business from our partnership 
with TaxCalc, a leading UK supplier 
of practice management, client 
management and compliance 
software to accountants and tax 
advisers.

Net MRR churn# of 0.8% was 
notably higher than 2019, which 
included a significant plan 
rationalisation and price increase.  
This increase in net churn has 
been caused by softer expansion 
activity and a higher volume of 
downgrades, potentially caused by 
customers reducing costs during 
the pandemic.  

Encouragingly, gross churn (from 
customers who have closed 
their accounts) declined in 2020 
and especially during H2.  The 
average gross MRR churn# during 
H2 2019 was 1.5% per month; 
during H2 2020 it was 1.1% per 
month, demonstrating that more 
customers regard SmartVault 
as a core component of their 
technology and workflow stack.  
This reflects the investments that 
we have started to make into the 
product as well as the restructuring 
of the customer success function.

Recurring revenue# increased by 

29% (30% at constant currency) 
to £5.4m with closing ARR# up 
22% (27% at constant currency) to 
£5.8m.  Non-recurring revenue#, 
which includes services and 
sales of seasonal licences and 
e-signatures, was up 97% to £0.3m, 
a reflection of the larger user base 
and targeted efforts by the newly 
created customer success team.  

Gross margin improved by 3% to 
85.3%.  This follows the migration 
of SmartVault to the Amazon Web 
Services environment in early 
2019 and the subsequent cost 
optimisation work undertaken.   

Throughout 2020 we have 
increased our investments to 
support growth in SmartVault.  The 
primary driver of this investment 
case is the compelling LTV : CAC 
ratio#, which provides a measure 
of the return expected from 
incremental customer acquisition 
spend.  This ratio has averaged 
4:1 globally over 2020, similar to 
that seen in 2019; encouragingly 
during H2 we have seen the ratio 
improve, especially within the US.  
Our investments go beyond short-
term customer acquisition, but the 
consistency and robustness of this 
ratio provides us with confidence 
in the scalability of the SmartVault 
business.

Product development costs nearly 
doubled to £1.7m as we built out 
the in-house team to increase 
the velocity of new feature 
introduction.  We also partnered 
with a design house to create a 
refreshed user interface, which will 
be implemented over the course 
of 2021 with the aim of improving 
usability for paying users and 
portal users, reducing churn rates 
and reducing the load on our 

customer support teams.  

Other overheads increased 
by 25% to £4.5m.  Customer 
acquisition costs were increased 
by 50%, including higher sales 
commissions, higher marketing 
spend and an increase in our in-
house sales and marketing teams 
to support future growth.  We 
also restructured our customer 
success function, bringing the first-
line support team back in-house 
into the US and introducing more 
sophisticated software tools to 
improve the speed and efficiency 
of how customer queries are 
handled, including automation to 
improve scalability.

During 2021 our aim is to embed 
the investments we have been 
making, increase that investment 
and continue along the growth 
path.  

In customer acquisition, we 
shall target progressively larger 
customers as we improve the 
enterprise functionality of the 
SmartVault product.  We shall 
also test new vertical markets 
to diversify our base from the 
accounting and bookkeeping 
sectors; these are likely to be in 
the broader financial services 
sector, particularly niches that 
are currently underserved by 
technology providers.

Our customer success teams 
will focus on reducing churn and 
expanding our business with 
existing customers.  We shall 
explore packaging additional 
functionality as enhanced 
subscriptions to increase our 
ARPU and improve the value of 
SmartVault within the workflows of 
our clients’ operations.  

19

20

2020 IN REVIEWBUSINESS REVIEW - VIRTUAL CABINET

BUSINESS REVIEW - GETBUSY

VIRTUAL CABINET

2020

2019

Change

GETBUSY

2020

2019

Change

Reported 
currency

Constant 
currency#

Recurring revenue#

£7,578k

£7,187k

Total revenue

£8,473k

£8,325k

Adjusted profit / (loss)#

£3,891k

£3,372k

ARR# at 31 December

£7,854k

£7,466k

Paying users at 31 December

43,631

45,251

ARPU# at 31 December

Net MRR churn#

£180

0.2%

£165

0.1%

5%

2%

15%

5%

(4)%

9%

n/a

6%

2%

n/a

4%

n/a

7%

n/a

2020 was a year of two halves.  As 
previously announced, H1 was 
challenging for new customer 
acquisition at Virtual Cabinet.  
COVID-19 lockdowns in the UK 
and Australia had a significant 
impact on our ability to sell into 
new customers because the 
product often requires on-premise 
implementation and training; 
remote implementations tended 
to be for smaller, less complex 
customers.  From June, however, 
we have seen a sustained and 
encouraging increase in new 
customer orders, assisted by the 
offer of subscription-free periods 
to improve order close rates.  
Additionally, we have improved 
our ability to deliver entirely 
remote implementations even 
for more complex sites.  We have 
seen particular strength within 
the buoyant insolvency sector, 
driven by our deep integration into 
the leading insolvency practice 
management software.

Recurring revenue# increased by 
5% (6% at constant currency) to 
£7.6m, while ARR# increased by 
5% to £7.9m.  Revenue growth was 
adversely impacted by higher 
than usual customer downgrades 
during scheduled annual renewals.  
Whilst we have no material direct 
exposure to severely troubled 
industries such as tourism, leisure 
and retail, the clients we do have 
in those sectors have tended to 
ask for support through contract 
suspensions or deferred payments, 
which we have accommodated 
where possible. 

Net MRR Churn# averaged 0.2% 
per month (2019: 0.1%).  This 

reflects strong upsell revenue 
from customers and higher ARPU# 
arising from annual price increases.  
Upgrade sales have been driven by 
add-on modules such as the portal 
or mobile apps as customers have 
pushed these modules to a higher 
number of users that are now 
working remotely.  These upgrades 
and ARPU# improvements were 
offset by slightly higher customer 
churn, particularly in H1, including 
two larger customers who were 
taken over by other firms that had 
mandated an alternative document 
management solution.  Paying 
users decreased by 4% to 43,631 
over the period, a reflection of the 
higher customer churn, however 
this was offset by an ARPU# 
increase of 9% to £180.

Non-recurring revenue#, which 
includes consulting and perpetual 
licence sales, decreased 21% to 
£0.9m.  We expected a reduction 
due to the transition of the revenue 
model from an upfront, perpetual 
licence model to a higher value 
recurring subscription model.  In 
addition, however, the volume 
of chargeable consulting work 
was down significantly during H1 
in particular because of access 
restrictions to client sites.

Overheads were 8% lower than 
2019.  This is largely a result of 
changes made in Australia during 
2019 to reduce the size of our sales 
and consulting team to match 
delivery capacity with expected 
order intake.  In addition, we have 
redeployed certain operational 
staff to other areas of the business 
following efforts to use technology 
to automate internal processes.

During 2021, we are targeting 
continued profit growth through 
increased recurring revenues 
and higher levels of operational 
leverage generated by disciplined 
cost control.  We expect our 
customer acquisition efforts to 
be increasingly geared towards 
online lead generation rather than 
outbound enterprise sales.  This 
transition was in progress before 
the COVID-19 outbreak but we 
have accelerated it during 2020, 
including a complete rebrand of 
the product and a new website, 
which is being optimised for 
lead conversion.  As a group, we 
are very familiar with inbound, 
transactional customer acquisition 
models.  We shall also capitalise 
on our strengthening position in 
the insolvency market, a sector 
that is expected to see significant 
additional demand in 2021 and 
beyond.

Reported 
currency

Constant 
currency#

Total revenue

£6k

£-

n/a

Adjusted profit / (loss)#

£(1,975)k

£(1,377)k

(44)%

ARR# at 31 December

Paying users at 31 December

ARPU# at 31 December

£17k

182

£81

£-

-

-

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

GetBusy is our new product that 
helps people organise, manage 
and collaborate around tasks.  
We believe GetBusy has the 
potential to open significantly 
larger addressable markets for the 
Group as the problems it solves 
are generic rather than specific to 
certain sectors.

In 2020 we have continued the 
journey of finding product-market 
fit for GetBusy via concurrent 
testing of different channels 
and value propositions.  These 
channels include digital inbound 
lead generation,  developing 
relationships with integration 
partners to enable GetBusy to be 
sold into another product’s installed 
user base, and upselling the 
product into our existing document 
management customer base.  
Product improvements, integrations 
and new features have continued 
to be released regularly and we 
have introduced a new brand and 
website to better reflect our target 
market.  

Notably, since the year-end we 
have agreed a partnership with 
NetSuite, the leading cloud 
business software suite with 
more than 24,000 enterprise 
customers globally, to embed 
GetBusy’s document handling, 
task management and e-signature 
capability directly into the NetSuite 
interface.  This integration, which 
will be available as a paid add-
on within NetSuite’s app store, 
provides integrated document 
and signature capability within the 
NetSuite experience - a unique 
proposition for users - together 
with the core GetBusy task 

management functionality.

Our financial and strategic 
objective remains proving a 
viable and scalable customer 
acquisition model that meets our 
payback criteria.  To achieve those 
objectives, we have clear internal 
targets for each component of the 
customer acquisition funnel.

Relative to those internal targets, 
lead generation costs had been 
volatile and too high.  Towards 
the end of H1 those costs started 
to decrease.  The launch of our 
new brand and website in mid-
November, with much clearer 
messaging on the problems the 
product solves, has been a trigger 
for a step-change in the cost of 
leads.  The proportion of visitors to 
the website that are signing up for 
a free trial has more than doubled, 
and those leads seem to be of 
good quality.

Conversion of leads into new 
customers remains a challenge.  
We have had some months 
of strong demo-to-customer 
conversion rate, but we have not 
yet been able to keep those rates 
consistent.  However, we have 
been encouraged by the average 
selling price to customers since 
the new website launch, which is a 
combination of the price per user 
and the team size.

Churn is volatile, as can be 
expected from such an early-stage 
product.  We are gathering good 
data on the reasons for customers 
leaving as well as the reasons they 
are staying.  That data helps us 
to prioritise the product roadmap 

and provides feedback into our 
customer acquisition messaging 
and onboarding processes.

Importantly, we launched our 
inbuilt digital signature solution, 
allowing documents to be simply 
and legally electronically signed. 
This combined with the NetSuite 
partnership has the potential to 
provide significant opportunity in 
these rapidly growing markets. We 
have assembled an outstanding 
and highly motivated team 
whose experience and data-
focused approach means they 
are well equipped to find a path 
to a scalable customer acquisition 
model.

Given the value potential within 
GetBusy, and its potential 
applicability to a significant 
addressable market, in 2021 we 
shall continue our current rate 
of spend, on both the customer 
acquisition side and in product 
development.  Our objective 
remains to create a scalable and 
repeatable customer acquisition 
model that meets our payback 
criteria.

Our 2020 net spend of £2.0m was 
43% higher than 2019, reflecting 
the sales and marketing and 
operational infrastructure that we 
have put in place in 2020.

21

22

2020 IN REVIEWBUSINESS REVIEW  (CONTINUED)

Corporate and central costs

Corporate and central costs were 
down 9% to £1.5m, mainly as a 
result of lower travel costs and 
professional adviser fees.

Items reconciling Adjusted Loss 
with Loss before Tax

On an IFRS basis, we have 
capitalised £0.6m of development 
costs in 2020, which relates 
solely to work carried out on 
Virtual Cabinet and SmartVault.  
Capitalised amounts in 2020 relate 
to, amongst other things, the 
development of the VC Go suite of 
mobility apps, the introduction of 
multiple branding within the Virtual 
Cabinet portal, the user interface 
improvements for SmartVault and 
the integration of the SmartVault 
with a 3rd party billing system, 
which will support expansion 
and monetisation efforts within 
SmartVault in the future.  No costs 
related to the development of 
GetBusy have been capitalised as 
there is insufficient certainty over 
the commercial viability of that 
product at this stage.

In the light of the impact of the 
COVID-19 pandemic on the use of 
our offices, we have conducted a 
review of the carrying value of the 
related lease assets and concluded 
that the asset related to our 
Sydney office lease, which expires 
in September 2021, is impaired as 
there is no reasonable possibility 
of its value being recovered during 
the remaining lease term given 
local restrictions and the reduced 
number of staff in our Australian 
business.  This has led to an 
impairment charge of £0.1m within 
non-underlying items.

The increase in depreciation on 
owned assets and amortisation 
is due to the impact of continued 

capitalisation of development 
costs.

The increase in share option 
costs to £0.7m is a result of the 
replacement incentive plans 
implemented last January and 
an increase in the provision for 
employment taxes due if options 
are exercised, driven by the 
Company’s share price, which 
increased by 54% over the year.  

Other income of £0.6m relates 
to the full forgiveness of the 
Paycheck Protection Program loan 
that we received in April in the US 
(£0.4m) and the income credit for 
the “RDEC” portion of our 2017 UK 
research and development tax 
claim.  

The loss before tax for the year was 
£1.1m, a reduction of 8% compared 
to 2019.

During 2021, we will carry out work 
to align the statutory structure of 
the Group with our brands and we 
expect to incur non-underlying 
adviser costs in respect of that 
project.

Tax

We have recorded a tax credit of 
£1.5m in 2020, driven by successful 
research and development tax 
credit claims in the UK, slightly 
offset by tax payable in Australia 
and New Zealand where we are 
locally profitable.  The Group still 
has sizeable carried forward tax 
losses in the UK and US.

Profit after tax

The Group recorded a profit after 
tax of £0.4m (2019: loss of £1.2m), 
largely as a result of research and 
development tax credits relating to 
previous years and the recognition 

of other income in respect of the 
Paycheck Protection Program 
(“PPP”) loan forgiveness in the US, 
which would not be expected to 
recur.

Foreign currency exposure

The Group’s subsidiaries do not 
have material foreign currency 
exposures.  Most revenue and 
expenditure transactions are 
conducted in the functional 
currency of the individual 
subsidiary entity.

The Group’s reported results, 
however, are impacted by the 
translation of the results of foreign-
denominated subsidiaries into GBP.  
Most notably this impacts on the 
reported revenue figure; exposure 
at the Adjusted Profit / (Loss) 
level is relatively minor.  It is for 
this reason that the Group reports 
constant currency growth figures 
alongside reported currency. 

At 31 December 2020, 42% of 
the Group’s annualised recurring 
revenue was denominated in USD, 
11% in AUD and 3% in NZD.  It is 
expected that the proportion of 
recurring revenue denominated 
in USD will increase to c. 46% of 
the total over the course of 2021, 
based on the exchange rates in 
effect at 31 December 2020.  This is 
driven by the expected increase in 
revenue from SmartVault in the US.

Cashflow and working capital

A number of items have 
contributed to the net cash inflow 
of £0.5m in 2020, which has been 
achieved despite the Adjusted Loss 
before Tax of £(0.9)m and capital 
expenditure on new office fit-outs 
of £0.3m: 

• 

• 

January;
£0.4m was received as a loan 
from the PPP in the US. which 
was subsequently forgiven; and
£1.2m was received in the 
UK from research and 
development tax credits in 
respect of the three years to 
2019.  

Net cash at 31 December 2020 was 
£2.3m, an increase of £0.5m from 31 
December 2019.  The £2m revolving 
credit facility has remained entirely 
undrawn since its completion in 
September 2020.

Balance sheet

The £0.2m increase in intangible 
assets in 2020 to £0.8m is a 
result of an excess of capitalised 
development costs over the 
related amortisation.  Capitalised 
development costs relate solely to 
the Virtual Cabinet and SmartVault 
products.  The commercial viability 
of the GetBusy product is not 
yet considered to be sufficiently 
certain to meet the criteria 
for capitalisation within IAS38 
Intangible Assets; the timing of 
when that situation may change is 
inherently uncertain.

Over the course of 2020 we have 
fitted-out two new offices, in the 
UK and in the US, which has led 
to an £0.3m increase in property, 
plant and equipment.  The fit-out of 
the US office has been completed 
in early 2021.  This has also led 
to a £1.6m increase in right-of-
use assets, which all relate to our 
office leases.  As discussed above, 
the remaining right-of-use asset 
related to our Sydney office was 
impaired at 31 December 2020, 
leading to a £0.1m charge within 
non-underlying costs.

product of the timing of annual 
subscription renewals, a very 
strong December for new business 
in SmartVault, and £0.1m of upfront 
fees related to the loan facility with 
Silicon Valley Bank.  The current 
tax receivable of £0.7m relates to 
the UK research and development 
tax credit due for the 2020 financial 
year, with £0.3m of tax payable or 
refundable in the UK, Australia and 
New Zealand, which is recorded 
within current liabilities.

The £0.3m increase in trade and 
other payables mostly relates to 
working capital timing differences, 
most notably in the payment of 
supplier invoices around the end 
of the year and in an increase 
in accruals related to sales 
commissions following the strong 
final quarter.

Deferred revenue, which is mostly 
derived from annual subscriptions 
paid in advance has increased by 
£0.2m to £4.7m.  A £0.5m increase 
in SmartVault has been offset by a 
£0.3m reduction in Virtual Cabinet, 
partly caused by an increase in the 
proportion of customers opting to 
pay monthly by direct debit.

The lease liability of £2.1m has 
increased by £1.8m since the prior 
year as a result of the two new 
office premises.
Over the course of 2020, 1,025,272 
new shares were issued as a result 
of new investments from directors 
and the exercise of share options, 
leading to a £0.3m increase in share 
premium.

Outlook

In 2021, we expect to continue to 
capitalise on the trends that have 
been favourable to us during 2020.  

• 

£0.3m was received from the 
director share subscription in 

Trade and other receivables 
increased by £0.5m to £1.8m, a 

The product, sales, marketing and 
customer success investments 

we started to make in 2020, and 
that we plan to accelerate in 2021, 
will drive our growth in recurring 
subscription revenue, particularly 
in SmartVault.  We can make these 
investments confidently in the light 
of favourable leading indicators 
and the significantly enhanced cash 
headroom that we currently enjoy.

We are very clearly in the 
scaling phase of our document 
management business comprising 
SmartVault and Virtual Cabinet, 
and we are able to see a path to 
a substantial business with high 
quality,  predictable and valuable 
earnings in the medium to long 
term.

Whilst yet to be proven, we believe 
that our GetBusy product has the 
potential to open significantly 
greater addressable markets for 
our business.  The problems it 
solves are universal, not sector-
specific, and solutions to those 
problems have become even 
more valuable as businesses 
adopt hybrid working models on a 
permanent basis.

Our Group contains a combination 
of a proven, highly cash-generative 
market-leader, a rapidly and 
predictably scaling pure SaaS 
business in a large and valuable 
market, and a new product that 
solves increasingly relevant 
problems and that has the potential 
to open a significantly greater 
market.

This unique combination gives us 
confidence looking to the future.

23

24

2020 IN REVIEWOUR
GOVERNANCE

In a nutshell, it’s the Board’s job to ensure we’re doing the right things:  the 
right things by our shareholders, our customers, our suppliers, our people 
and society in general.  It’s also our job to provide leadership; we make 
sure we know the direction we’re heading in, that it’s the right direction 
and that the team has got what it needs to get there.

As chair, I lead the Board and it’s my role is to ensure that the Group’s 
corporate governance model is properly adopted, delivered and 
communicated.   I am responsible for ensuring that the board agenda 
concentrates on the key issues and that we as a Board are regularly 
reviewing the Group’s strategy and its implementation.  I work with 
our CEO, Daniel Rabie, and our CFO, Paul Haworth, to establish good 
information flows between the Board and senior management and that 
accurate, timely and clear information is received by the rest of the Board.

I am a non-executive director, so I am not involved in the day-to-day 
running of the business; this enables me to make independent decisions.

In 2018, we elected to adopt the Quoted Companies Alliance Corporate 
Governance Code (“QCA Code”) and that continues to be the governance 
framework we use.  We believe it is appropriate for smaller growth 
businesses in which the application of good governance needs to be 
sensitive to the need to foster an entrepreneurial dynamism. 

Dr Miles Jakeman AM
Chairman

Companies Act s.172 statement 

In making decisions, the Directors take into account the potential long-term implications of those decisions.  
This is a core component of the Group’s strategic planning process.  In order to take account of the Group’s 
employees, the Group has recruited a People and Culture team, which implements initiatives to ensure that the 
views and needs of our people are taken into account in our planning and decision making.  

How we foster business relationships with suppliers, customers and others, and the impact of our operations 
on the community and environment, is explained within Principle 3 of our governance arrangements described 
below.  We strive to maintain a reputation for the highest standards of business conduct.  Our adoption of the 
QCA Corporate Governance Code provides the oversight and context for how we achieve that.

The Directors recognise the need to act fairly between members of the Company.  Wherever a conflict or 
potential conflict arises, the Board takes independent legal and professional advice to ensure that members are 
treated fairly.

Compliance with the QCA Code

Below we address each of the 10 principles of the QCA Code and their application within GetBusy.

Principle 1

Our strategy and operating model can be found starting on page 7.

Establish a strategy 
and business model 
which promote 
long-term value for 
shareholders.

Principle 2

Seek to understand 
and meet 
shareholder needs 
and expectations.

Principle 3 

Take into account 
wider stakeholder 
and social 
responsibilities and 
their implications 
for long-term 
success.

We  engage  with  all  shareholders  through  a  range  of  mechanisms,  including  but  not 
limited to:
•  Providing  quality  documentation  and/or  notifications  relating  to  GetBusy  activities 

through the corporate regulators, our website and media as appropriate;

•  Encouraging all shareholders to engage with the Company by reading these materials 
and contacting us if they have any queries or concerns through our investors@getbusy.
com e-mail address or through seeking face-to-face meetings as appropriate;

•  Ensuring we respond to all investor queries, however received; 
• 

Inviting all shareholders to participate in annual general meetings and extraordinary 
general meetings (as necessary); and,

•  Holding biannual sessions  between the Company – usually represented by the CEO, 

CFO and Chair – with significant shareholders. 

Our business model relies on our relationships with customers, staff, some suppliers 
and certain integration and channel partners.  We also take seriously our social, 
environmental and ethical responsibilities to the local and national communities in which 
we operate.

One of our core values is that every customer experience must include a smile.  This 
really means something to everyone in our business.  We are constantly obtaining 
feedback from our customers, responding quickly to any areas in which we fall short.  

To execute our strategy it is critical that we have the right team.  That means the right 
skillsets but more importantly it means the people we work with need to share our 
values.  We operate a very flat management structure; we encourage staff in all roles to 
engage with our leadership team directly.

Generally our business is not entirely and permanently reliant on any individual supplier; 
feasible alternatives exist for most of the technologies we use, although not necessarily 
without disruption or additional cost.

We have a clear understanding of who our key channel and integration partners are and 
we maintain close relationships with them.  

We encourage our people to play active roles in their communities and to enrich the 
lives of others.  For example, each member of the team can take two paid charity days 
each year.   We also encourage flexible working to allow our people to have active 
family lives and get involved with their communities.

25

26

OUR GOVERNANCE 
OUR GOVERNANCE  (CONTINUED)

Principle 4: 

Management of risk is a core function of the Board.

Principle 9: 

The Chairman’s role and responsibilities have been described previously on page 25.

Embed effective 
risk management, 
considering both 
opportunities and 
threats, throughout 
the organisation.

Principle 5: 

Maintain the 
board as a well-
functioning, 
balanced team led 
by the chair.

The Group has an established risk management process that examines opportunities 
and threats at the strategic and operational level.  The Group has in place a risk register 
and the principal risks and uncertainties facing the Group can be found starting on page 
30.

The Board comprises a non-executive independent Chairman, 2 executive directors 
(the CEO and CFO), 2 non-executive directors and 1 senior independent director.  
Miles Jakeman, Nigel Payne and Paul Huberman are considered by the Board to be 
independent directors.  

Both executive directors are employed on a full-time basis by the Company.  The 
time commitment required by non-executive directors is not prescribed; however it is 
expected that each non-executive director will dedicate sufficient time to the Company 
to understand the business, prepare for and attend Board and committee meetings 
and carry out other work that is necessary for them to fulfil their duties as a director.  In 
addition, it is expected that non-executive directors have sufficient capacity to increase 
their time commitment to the Company if necessary, for example in the event of a crisis 
or significant transaction.

Each director has confirmed that they have sufficient time available and sufficient 
capacity to carry out their role.  This is reviewed annually by the Chairman for all other 
directors; the Chairman’s availability and capacity is reviewed by the Senior Independent 
Director.

During 2020, the Board held 5 formal full meetings and 3 additional shorter meetings to 
cover specific topics.

Principle 6: 

Ensure that 
between them the 
directors have the 
necessary up-to-
date experience, 
skills and 
capabilities.

The members of our Board have a variety of skills and experience that collectively 
provides an excellent balance.

Skillsets represented include, but aren’t limited to, high growth companies, product 
management, user experience, enterprise software, digital marketing, UK public market 
and regulatory landscape, start-ups, scale-ups, financial management, investor relations 
and governance.  Biographies of our directors can be found starting on page 13.

On appointment and subsequently, new Directors are offered induction and training 
considered appropriate by the Board.  The Directors receive briefings at Board meetings 
on regulatory and other issues relevant to the Group and its business sector and may 
attend external courses to assist in their professional development.

Principle 7: 

Evaluate Board 
performance 
based on clear and 
relevant objectives, 
seeking continuous 
improvement.

Principle 8: 

Promote a 
corporate culture 
that is based on 
ethical values and 
behaviours.

The Board ordinarily reviews its performance annually with an anonymised survey 
collated by the Company Secretary for which results are shared with the entire Board.  
The survey considers the following categories: strategy and planning, monitoring 
business performance, Board structure and role, meeting process, Board and director 
responsibilities and Board culture and relationships.  The Chairman is responsible for 
agreeing an action plan to improve the Board’s performance. 

Attendance at Board meetings and sub-committees is monitored.  All directors attended 
all board meetings during 2020.

GetBusy’s values are bold and clear.  They are the guiding principles to the way we 
run our business.  They are listed on page 11.  So far as possible, we ensure that these 
values are visible through our recruitment processes, internal communications and 
management style, corporate reports and external announcements. 

We expect that the Board and leadership team demonstrate these values in all of their 
work, setting the example for others.  Our policies and procedures are designed with 
these values at their core.

Maintain 
governance 
structures and 
processes that 
are fit for purpose 
and support good 
decision-making by 
the Board.

The CEO’s primary responsibilities include:

•  Developing GetBusy’s strategy for consideration and approval by the wider Board;
•  Leading the senior leadership team in delivering GetBusy’s strategic and day-to-day 

operational objectives; and

•  Leading and maintaining communications with all stakeholders.

The CEO is supported in this by the CFO and senior leadership team. The CFO also 
serves as the company secretary; this is considered appropriate for and is commonplace 
within companies of our size although will be kept under review.  The role of the 
company secretary is to advise the Chairman and Board on both legal and regulatory 
compliance matters, as well as providing a conduit for all the directors into the workings 
of the company.

The Audit Committee provides confidence to shareholders on the integrity of the 
financial results of the company expressed in the Annual Report and accounts and 
other relevant public announcements of the company. The Audit Committee challenges 
both the external auditors and the management of the company.  It also considers the 
engagement of auditors including tendering and the approval of non-audit services.  The 
Audit Committee reviews and reports to the board on any significant reporting issues, 
estimates and judgements made in connection with the preparation of the company’s 
financial statements. The Audit Committee is chaired by Paul Huberman and its other 
members are Nigel Payne and Miles Jakeman.

The Remuneration Committee makes recommendations to the Board on the Company’s 
remuneration policies and practices, the remuneration of executive and non-executive 
directors and the level and structure of remuneration for senior management.  The 
Remuneration Committee is chaired by Nigel Payne and its members are Miles Jakeman 
and Paul Huberman.

Our overriding principles are that the Board:

• 

Is established to govern: the Board addresses “ends” and delegates the “means” to 
achieve those ends to the management group;

•  Looks to the future: the Board will devote the majority of its time to considering the 

• 

• 

future and providing strategic leadership;
Is ultimately responsible to shareholders for the oversight and performance of the 
Group; and
Is there to support and maintain a culture of governance, performance, 
accountability and communication within GetBusy that embraces and establishes 
the principles set out here.

In addition to any matters that are expressly required by law to be approved by the 
Board, a number of areas are specifically reserved for the Board.  These include, but 
are not limited to, setting and approving a variety of corporate policies, setting the 
terms of reference for subcommittees and dealing with matters referred to it by those 
committees, setting the structure and composition of the Board, setting the Company’s 
capital structure, approving resolutions for general meetings, and approving any 
corporate activity including mergers, acquisitions or divestments.

27

28

OUR GOVERNANCEOUR GOVERNANCE  (CONTINUED)

RISK MANAGEMENT

Principle 10: 

Communicate 
how the company 
is governed and 
is performing 
by maintaining 
a dialogue with 
shareholders and 
other relevant 
stakeholders.

GetBusy’s board comprises three independent non-executive directors, one further non-
executive director and two executive directors.  

Our independent non-executive directors, Miles Jakeman, Nigel Payne and Paul 
Huberman, have considerable experience at Board level in public companies.  They 
are considered by the Board to be robustly independent, both in character and in the 
views and perspectives that they contribute to Board discussions.  Their remuneration 
is appropriate for the duties they perform for the Company, but is not material to 
their respective financial positions.  They do not participate in Company performance 
incentive schemes, whether cash- or share-based.

Our non-independent non-executive director, Clive Rabie, is considered non-
independent due to his significant investment into GetBusy, which well aligns the Board 
with longer-term shareholder value creation expectations.

In addition to his shareholding, Clive has considerable experience, contacts and 
expertise within the small business software market and a detailed understanding of 
the operational priorities and strategic imperatives  required to be successful.  This 
experience and aligned interest make Clive an extremely valuable member of our Board.

All Board sub-committees are chaired by one of the independent non-executive 
directors, Nigel Payne and Paul Huberman, who have considerable experience of 
chairing and acting as a non-executive director of listed companies.

In conclusion, the GetBusy board considers that it has structured its governance 
arrangements to deliver growth in long-term shareholder value. It has also structured 
these arrangements to meet QCA principles in this regard.  Copies of previous general 
meeting notices and  Annual Reports can be found at www.getbusy.com/investors

29

30

The Board is ultimately responsible for the effective management of risk 
with detailed scrutiny delegated to the Audit Committee.

Risks are identified through a number of formal and informal forums 
throughout the business and in consultation with external advisers, such 
as lawyers or auditors.  The diverse sources of risk identification improve 
our ability to understand the complete universe of risks to which the 
business is exposed.

Once identified, each risk is classified, its likelihood of occurrence and 
consequence are estimated, a mitigation plan is established and the 
risk is recorded on the Group’s risk register.  Risks assessed as “major” or 
worse are tracked regularly with the Board.  “COVID” was added as a risk 
category during the course of this year as a result of the very specific and 
potentially pervasive nature of the risks that the pandemic has presented.  
None of the risks within this new category was considered to have a 
significant impact on the Group’s ability to deliver its strategy.

Periodically, other reports and updates are prepared for the Board on 
the status of the risks on the register, including any significant changes.  
The Board provides robust challenge to the executive directors on 
the completeness of the risks identified, their classification and the 
effectiveness of the mitigation plans in place.

During 2020, there has been a reduction in the quantity of residual risks 
categorised as “high”, due to three main factors:

•  SmartVault now operates within the AWS environment rather than on 
self-managed servers, so the risk of product outage has significantly 
reduced;

•  SmartVault is becoming a larger part of the business and is scaling 
well, reducing our reliance on growth in either Virtual Cabinet or 
GetBusy; and

•  We have appointed experienced specialists into security and 

compliance and HR.

The table on the following pages shows the principal risks and 
uncertainties faced by the Group.  These are defined as the risks that are 
most likely to have an impact on the Group’s ability to deliver its strategy.

OUR GOVERNANCERISK MANAGEMENT (CONTINUED)

Risk category

Description of risk

Relevance to strategy

Potential consequences

Mitigating controls

Strategic

Strategic

Legal  /  regulatory 
/ reputational

Commercial

Our new product, GetBusy, is early-stage 
and unproven.  It may fail to generate 
independent revenue streams of sufficient 
value.

New product development allows us to 
generate recurring revenues from new 
markets or additional revenue from existing 
customers.  GetBusy is a core component 
of our new product development.

Reduction in growth potential of Group.
Potential loss of cash invested to develop and market 
product with little or no return.  
Potential need to realign cost base of business.

Recruitment of experienced and high-performing 
team to launch product.

Agile development methodology allows a “fail-fast” 
approach, limiting investment in dead-end areas.

Development of performance goals during product-
market-fit stage of development.

The architecture of Virtual Cabinet is 
on-premise rather than cloud-based.  If 
the market begins to favour cloud-based 
solutions, Virtual Cabinet may become 
uncompetitive.

Our software handles large volumes of 
sensitive client data.  A significant loss of 
data, a compliance breach, or malicious 
actions from an internal or external party, 
may have serious and wide-reaching 
implications.

Over half of the Group’s recurring revenue 
is derived from Virtual Cabinet. 

Slowing revenue growth or revenue decline.
Significant customer churn.
Reduction in achievable selling price.

New feature introduction into Virtual Cabinet to 
improve user experience.  
Geographical expansion of SmartVault to provide 
cloud-based alternative where required.

The security and reputation of our products 
is an important part of attracting new 
business and retaining existing customers.

Significant regulatory fines and sanctions leading to 
significant financial loss.
Significant loss of customers and reduction in new 
customer acquisitions.
Potential legal action by impacted customers leading 
to financial loss.

Regular and rigorous penetration testing and follow-
up for all products.
Clearly documented internal procedures for 
protecting client data.
Designated compliance officer to manage the Group’s 
ongoing data protection activities.

In certain territories, the Group is reliant on 
external partners for significant channels 
to market and product integrations.  
The Group may be vulnerable to the 
ongoing collaboration and success of 
those partners and  to the tightening of 
commercial terms.

Access to sales channels allows us to grow 
our subscription revenue in a relatively 
efficient manner and allows us access to 
markets that might otherwise be difficult to 
penetrate or retain.
High quality product integrations add 
significant value to our customers and lead 
to lower churn rates.

Reduction in revenue growth or revenue decline.
Increased costs of acquiring new customers or 
maintaining existing customers with certain product 
integrations.

Close relationships maintained with key partners at 
senior leadership level.
Continual improvement in volume and quality of 
product integrations offered.
Expansion of products into new verticals and 
territories to minimise exposure to individual partners.

Operational 
reputational

/ 

A significant  technology failure within our 
products or in technologies on which our 
products rely, including cloud computing 
providers, may severely impede customer 
access to our services and their data.

The security, quality and reliability of our 
products is an important part of attracting 
new business and retaining existing 
customers.

Significant reduction in customer base and revenue.
Potential legal action by impacted customers leading 
to financial loss.
Significant costs of switching to alternative technology 
provider

Operational

The successful execution of our strategy 
is, to some extent, reliant on our ability to 
recruit, motivate and retain certain key 
people. 

Each element of our strategy is reliant 
on having the correct team in place to 
execute.

Overall reduction in business performance (revenue, 
profit and cash generation).  Higher costs of 
recruitment.

Regular load and penetration testing of products.
Ongoing monitoring of key services with automated 
alerts.
Product updates go through quality control in test 
environment before being fully released.
Contractual liability caps.

Dedicated People and Culture team.
Strong company culture designed to attract and retain 
high quality staff.  
Competitive remuneration packages for key 
employees.
Incentive schemes aligned with Group’s strategic 
goals.

Financial

The Group is currently loss-making and 
cash absorptive at a pre-tax operating 
level.  The Group may in the future need 
to raise additional funds to implement its 
strategy and there can be no guarantee 
that the required funding will be available 
at an acceptable price or at all.

In the future the Group may need to raise 
additional funds to make acquisitions or to 
accelerate growth of new products, which 
are elements of the Group’s strategy.

Failure to execute elements of strategy and realise 
value for shareholders.
Dilution of existing shareholders through requirement 
to issue new equity at unfavourable prices.

Strong focus on cost and cash disciplines in business.
Strengthening of relationships with potential funding 
providers including debt and equity providers.

31

32

OUR GOVERNANCE 
REMUNERATION REPORT

I am pleased to present the Report 
of the Remuneration Committee for 
2020.

The Committee

The Remuneration Committee 
is appointed by the Board and is 
formed entirely of non-executive 
directors. The Committee is chaired 
by me and the other members of 
the Committee are Miles Jakeman 
and Paul Huberman.

The Committee meets formally 
at least twice a year and has 
responsibility for setting the Group’s 
general policy on remuneration 
and also specific packages for 
individual directors. The Committee 
is also responsible for structuring 
non-executive director pay, 
which is subject to approval of 
all independent Directors and 
oversight from the Board including 
the executive directors. The 
Committee receives internal advice 
from executive directors and 
external advice from remuneration 
consultants where necessary. 
The Committee also makes 
recommendations to the Board 
concerning the allocation of long 
term incentive awards to senior 
management. The Committee’s 
terms of reference are available for 
public inspection on request.

Other members of the Board of 
Directors are invited to attend 
meetings when appropriate, but no 
Director is present when his or her 
remuneration is discussed.

Remuneration policy

Our policy is to align the 
remuneration of executive directors 
and the senior management team 
with the creation of long-term value 
for shareholders.  To this end, non-
salaried executive remuneration 
potential is performance based 
provided through annual 
performance-related bonuses and 
long-term incentives linked to the 
Group’s share price or enterprise 
value.

The Committee is also mindful to 
adopt policies that are equitable 
across all employees in the Group.

Key considerations of the 
Committee during 2020

During 2020, the Committee 
considered the following specific 
items: 

•  Agreement of the bonus 
payments made to senior 
management in relation to 
performance in 2019;

•  Agreement of the remuneration 

proposals, including base 
salary and short-term 
incentive structure, for the 
executive directors and senior 
management for 2020;
•  The implementation of the 

replacement long-term equity 
incentive scheme, outlined in 
the 2019 annual report, which 
was approved by shareholders 
in January 2020;

•  Remuneration proposals for the 

Directors for 2021; 

The Committee concluded that 
the executive reward structure 
was fair when considered against 
other employees in the Group 
though it noted that executive 
director bonuses have hitherto 
been well below market normal 
levels for high growth technology 
businesses.

•  Review of the fairness of awards 

across all employees; and
•  Consideration of appropriate 
incentive structures for 
any corporate activity that 
delivers significant returns to 
shareholders. 

2020 remuneration

Remuneration for executive 
directors in 2020 comprised base 
salary and benefits (such as private 
healthcare), company pension 
contributions or cash allowance, 
performance bonus and long-term 
incentive plan arrangements.  

Base salaries for 2020 were set by 
the Committee in December 2019.  

The 2020 annual bonus plan for 
executive directors was agreed 
in December 2019 following the 
approval of the 2020 budget.  
The level of performance bonus 
was primarily dependent on the 
Group’s recurring revenue at 31 
December 2020, starting to accrue 
if the Group’s recurring revenue 

Director remuneration summary

exceeded £12.7 million with the 
maximum amount payable if 
the Group’s recurring revenue 
was £13.9 million or higher.  The 
cash performance bonus was 
a percentage of salary.  Daniel 
Rabie’s maximum performance 
bonus for 2020 was 45% of salary 
and Paul Haworth’s was 35%.  The 
percentage of salary actually 
payable in respect of 2020 for 
Daniel Rabie was 37% and for Paul 
Haworth it was 29%.

Non-executive directors are paid 
a basic fee, which may include a 
supplement for any sub-committee 
responsibilities.  In 2020, non-
executive director fees were 
denominated in GBP, although may 
have been paid in local currency.  

The 2020 remuneration for 
each director is set out in the 
table below.  Remuneration for 
Greg Wilkinson is stated up to 
his retirement on 5 May 2020.  
Remuneration for Paul Huberman 
is stated from his appointment on 3 
March 2020.

£’000

Daniel 
Rabie

Paul 
Haworth

Miles 
Jakeman

Nigel 
Payne

Paul 
Huberman

Clive 
Rabie

Greg 
Wilkinson

2020

2019

2020

2019

2020

2019

2020

2019

2020

2019

2020

2019

2020

2019

Salary

232

225

185

180

43

42

38

38

31

Pension

Benefits

Bonus

7

1

85

325

7

3

30

265

6

2

53

246

5

3

20

209

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

43

42

38

38

31

-

-

-

-

-

37

36

12

36

-

-

-

-

-

-

-

-

-

-

-

-

37

36

12

36

33

34

OUR GOVERNANCEREMUNERATION REPORT CONTINUED

in the six months following the end 
of the four year period. Awards 
will be measured by reference 
to the market capitalisation of 
the Company on the date of 
crystallisation.

The table below shows the 
maximum potential options that 
may vest to the executive directors 
under the EMI Share Option Plan 
and VCP.

Long-term equity incentives

On 27 January 2020, the executive 
directors agreed to forfeit their 
existing equity incentives, which 
had a combined current market 
value of approximately £2.2m 
(based on the closing mid-market 
share price of 59.5 pence on the 
date of their cancellation).  Options 
under the EMI Share Option Plan 
and Value Creation Plan, which 
are described below and were 
approved by shareholders at the 
Extraordinary General Meeting in 
January 2020, were then granted as 
replacement options.  

The EMI Share Option Plan is a nil 
cost option plan that vests over 
a three-year period with a share 
price performance condition at 
the end of the three-year period 
of 46.0p, which is 62.5% higher 
than the price of the Group’s initial 
public offering.  The Value Creation 

Director share options

Plan (“VCP”) rewards share price 
performance above 46.0p over 
a four-year period by sharing a 
varying proportion of incremental 
value created with the executives.  
This proportion starts at 3.5% of 
incremental value created at 
a price of 46.0p and increases 
linearly to 8.75% of value created at 
a price of 100.0p.  There is a cap on 
the number of shares that may vest 
under the VCP, equivalent to the 
number of shares that would vest 
at a price of 120.0p.

On 2 March 2021, following 
consultation with the Company’s 
largest independent shareholders, 
the Company and the participants 
amended the terms of the VCP 
so that instead of measuring 
incremental value at the end of 
the four year period following 
implementation of the VCP, 
participants can jointly choose to 
crystallise their awards at any time 

Daniel Rabie

Paul Haworth

Grant date

27 January 
2020

27 January 
2020

27 January 
2020

27 January 
2020

Number of 
options

Vesting period Vesting performance criteria

2,196,428

3 years

Minimum share price of 46.0p at vesting date

1,828,094

4 years

Minimum share price of 46.0p up to a maximum vesting at a 
share price of 100.0p at the vesting date

4,024,522

892,857

3 years

Minimum share price of 46.0p at vesting date

522,313

4 years

Minimum share price of 46.0p up to a maximum vesting at a 
share price of 100.0p at the vesting date

1,415,170

Service agreements

2021 remuneration arrangements

Directors’ interests

As at 31 December 2020, the 
Directors had the following 
beneficial interests in the 
Company’s shares:

Number of shares held

Daniel Rabie

1,570,789

Paul Haworth

70,000

Miles Jakeman

150,000

Nigel Payne

Paul Huberman

-

-

Clive Rabie

9,243,676

Nigel Payne
Chairman of the 
Remuneration Committee

The executive directors’ service 
agreements provide that their 
employment with the Company is 
on a rolling basis, subject to written 
notice being served by either 
party of not less than six months. 
The current service contracts and 
letters of appointment for Daniel 
Rabie and Paul Haworth are dated 
8 October 2018.

The service agreements for the 
non-executive directors are 
dated 5 July 2017, except for 
Paul Huberman whose service 
agreement is dated 12 February 
2020, and provide for rolling 12 
month terms, with a 3 month notice 
period on either side.

Under these service contracts, 
the Company may terminate an 
executive director’s employment 
immediately by making a payment 
in lieu of base salary, benefits and 
statutory entitlements, and any 
bonus or commission payments 
pro-rated for the duration of the 
notice period.  No bonus would 
be payable in the event of an 
executive director’s resignation.

Daniel Rabie’s 2021 base salary 
is £236,385 (2019: £231,750).  Paul 
Haworth’s 2020 base salary is 
£189,100 (2019: £185,400).  The 
rates of increase were seen as fair 
relative to other employees of the 
Group.  

Both Daniel Rabie and Paul 
Haworth will be eligible to receive a 
cash performance bonus for 2021.  
The level of performance bonus 
will be dependent on the Group’s 
annualised recurring revenue at 31 
December 2021.  The performance 
bonus will start to accrue if the 
Group’s annualised recurring 
revenue, recorded at budgeted 
exchange rates, exceeds £14.8 
million and the maximum amount 
will be payable if the Group’s 
recurring revenue is £15.8 million 
or higher (an increase of 14% over 
2020 maximum target).

The cash performance bonus 
is a percentage of salary.  The 
Remuneration Committee has 
the flexibility to award bonuses of 
market normal levels for maximum 
performance.  For Daniel Rabie’, 
the maximum performance bonus 
for 2021 is 125% of salary.  Paul 
Haworth’s maximum performance 
bonus for 2021 is 100%.

The Committee remains committed 
to reviewing the structure of 
performance awards for the 
executive directors on an ongoing 
basis to ensure alignment with 
the long term interests of all 
shareholders and the strategic 
priorities of the Group.

35

36

OUR GOVERNANCEAUDIT COMMITTEE REPORT

I am pleased to present my 
first report as Chair of the Audit 
Committee for 2020.

The Audit Committee provides 
confidence to shareholders on 
the integrity of the financial results 
of the company expressed in 
the Annual Report and accounts 
and other relevant public 
announcements of the company. 
The Audit Committee challenges 
both the external auditors and the 
management of the company.  It 
also considers the engagement 
of auditors including tendering 
and the approval of non-audit 
services.  The Audit Committee 
reviews and reports to the board 
on any significant reporting issues, 
estimates and judgements made in 
connection with the preparation of 
the company’s financial statements. 

I became chair the Audit Committee 
in May 2020 and the other members 
are Nigel Payne (the former chair) 
and Miles Jakeman.

Activities of the Audit Committee 
during 2020

Since the 2019 annual report, the 
Audit Committee carried out the 
following key activities:
•  Review of the Group’s key 

regulatory announcements 
during the year, including the 
preliminary announcement 
of the 2019 results, COVID-19 
update, trading updates, and the 
2020 half year report;

•  Review of the Group’s 

compliance with the Quoted 
Companies Alliance Corporate 
Governance Code and its 
related disclosures;

•  Review of the Group’s updated 
risk management policies and 
risk register;

•  Approval of RSM UK Audit LLP’s 

proposal for the 2020 external 
audit of the Group;

•  Review of the Chief Financial 
Officer’s report on the key 
accounting judgements and 
issues for the 2020 financial 
year, and the Group Financial 
Controller’s report on the 
state of internal controls and 
her recommendations for 
improvements; and

•  Review and approval of the 

accounting policies and their 
application for the 2020 Annual 
Report and accounts;

Significant financial reporting 
issues and judgements

Following discussion with the Chief 
Financial Officer and the Group’s 
auditors, the Committee considers 
the following items to be the most 
significant financial reporting issues 
and judgements that are relevant to 
the 2020 financial statements:

The adoption of the going concern 
assumption in the preparation of 
the financial statements and the 
related disclosures.

The Committee has reviewed the 
detailed forecasts and reasonable 
worst-case scenario prepared 
by management, including 
assessing the reasonableness of 
the assumptions made and the 
feasibility of mitigating actions.  The 
Committee has also considered the 
impact of the COVID-19 pandemic 
on the validity of the assumptions 
used by management within their 
forecasts.

The Committee is satisfied that the 
going concern basis of preparation 
is appropriate and that the related 
disclosures adequately explain the 
rationale for that basis.

The presentation of certain non-
statutory alternative performance 
measures (“APMs”) alongside 
statutory measures, for example 
the disclosure of recurring revenue 
or Adjusted Profit / Loss.  

The Committee has reviewed 
recommendations made by the 
Chief Financial Officer that take into 
account the Financial Reporting 
Council’s (“FRC”) November 2017 
Thematic Review, which discusses 
the presentation of APMs in 
financial statements and strategic 
reports.  

The Committee is satisfied that the 
disclosures made around APMs 
address the recommendations of 
the FRC and provide transparency 
and significant useful additional 
information to shareholders.  In 
addition, the Group will ensure 
that APMs are accompanied by 
the most relevant equivalent IFRS 
measure. 

The treatment of development 
costs, including the application of 
IAS38 Intangible Assets and the 
presentation of “fully expensed” 
development spend above 
Adjusted Profit / Loss in the 
Income Statement.

In considering the level of 
capitalisation of development 
costs for existing products, the 
Committee has considered 
management’s assessment of 
the proportion of spend that 
is regarded as maintenance 
compared to expenditure on 
material product improvements.

The Committee has also 
considered management’s 
assessment that expenditure 
on the new GetBusy product 
does not meet the criteria for 

capitalisation included within 
IAS38.  Management’s conclusion 
is that there is currently insufficient 
evidence of the commercial 
viability of GetBusy.  While the 
product has its first paying users, 
these are relatively few in number 
and the revenue model is not 
sufficiently well-proven.

The Committee has considered 
the disclosures made concerning 
the Group’s new revolving credit 
facility with Silicon Valley Bank and 
is satisfied that the key terms of the 
facility are adequately disclosed.  
Additionally the Committee is 
satisfied with the treatment of the 
upfront costs related to the facility.

The presentation of segmental 
analysis in accordance with IFRS8 
Operating Segments.

The Committee is satisfied that the 
disclosures made are consistent 
with the requirements of IFRS8.

IFRS 15 Revenue from  Contracts 
with Customers was adopted early 
by the Group in 2017.  

The ongoing compliance with that 
standard has been considered by 
the Committee.

The appropriateness of provisions 
against trade accounts receivable.

The Committee considered the 
methodology and assumptions 
used by management in 
determining the level of 
provisioning against doubtful debts.

A full list of critical judgements 
appears in note 4 to the financial 
statements.

Paul Huberman
Chairman of the Audit Committee

We have noted the positive 
feedback received from investors 
regarding the presentation of 
“fully-expensed” development 
costs above Adjusted Profit / 
Loss.  Management is of the view 
that this presentation provides a 
clearer view of the performance of 
the business that is free from the 
impact of significant accounting 
judgements, the application of 
which may vary significantly from 
company to company.

The Committee is in agreement 
with management’s conclusions on 
the capitalisation of development 
costs and their presentation in the 
income statement.

The treatment of the loan received 
under the US Paycheck Protection 
Program.

The Committee has considered 
the status of the application 
made by the Group for the US 
Paycheck Protection loan to be 
forgiven, under the terms of the 
facility.  The Committee agrees 
with management’s judgement 
that there was sufficient certainty 
around the forgiveness of the loan 
at year-end for the forgiveness to 
be treated as other income. 

Disclosure of the Group’s new 
revolving credit facility and the 
appropriateness of any related 
accounting.

37

38

OUR GOVERNANCE 
Substantial shareholdings

Standards and applicable law).

DIRECTORS’ REPORT

The Directors’ Report should 
be read in conjunction with the 
following items required by the 
Companies Act 2006 (CA2006) that 
are incorporated by reference

•  Companies Act s. 172 statement, 
included in Our Governance;
•  An indication of likely future 

developments of the Company 
and Group, included in 2020 in 
Review; and

•  An indication of the research 
and development activities 
of the Company and Group, 
included in 2020 in Review.

No political donations were made 
during the period (2019: £nil).  The 
Company and Group do not use 
complex financial instruments.  The 
Company has maintained cover 
under a directors’ liability insurance 
policy, as permitted by CA2006.

Directors

The directors who served 
throughout the year and 
subsequently, unless otherwise 
stated, were:

Dr Miles Jakeman AM
Daniel Rabie
Paul Haworth
Nigel Payne
Paul Huberman (appointed 3 March 
2020)
Clive Rabie
Greg Wilkinson (resigned 5 May 
2020)

The table below shows the interests 
in 3% or more of the Company’s 
equity at 17 February 2021 of which 
the directors are aware.

Annual General Meeting (AGM) 
and Auditor

The AGM of the Company will be 
held on Thursday 6 May at 11am  at 
the Company’s registered office, 
with a video link also available. 
Details will be published in the 
Notice of the AGM.  A resolution to 
reappoint RSM UK Audit LLP will be 
put to the AGM.  

Directors’ responsibilities 
statement

The directors are responsible for 
preparing the Strategic Report, the 
Directors’ Report and the financial 
statements in accordance with 
applicable law and regulations.

Company law requires the directors 
to prepare group and company 
financial statements for each 
financial year.  The directors have 
elected under company law and 
the AIM Rules of the London 
Stock Exchange to prepare group 
financial statements in accordance 
with international accounting 
standards in conformity with the 
requirements of the Companies Act 
2006 and to prepare the company 
financial statements in accordance 
with United Kingdom Generally 
Accepted Accounting Practice 
(United Kingdom Accounting 

Substantial shareholdings at 17 February 2021

Number of shares held

% of total

Clive Rabie

BGF Investment Management Limited

FMR LLC

Canaccord Genuity Group Inc

Greg Wilkinson

9,243,676

7,115,000

4,861,442

4,500,000

3,690,771

Herald Investment Management Limited

2,935,102

Gresham House

River & Mercantile

Daniel Rabie

2,271,930

2,027,785

1,570,789

18.7%

14.4%

9.8%

9.1%

7.5%

5.9%

4.6%

4.1%

3.2%

The group financial statements are 
required by law and international 
accounting standards in conformity 
with the requirements of the 
Companies Act 2006 to present 
fairly the financial position and 
performance of the group.  The 
Companies Act 2006 provides 
in relation to such financial 
statements that references in 
the relevant part of that Act to 
financial statements giving a true 
and fair view are references to their 
achieving a fair presentation.

Under company law the directors 
must not approve the financial 
statements unless they are satisfied 
that they give a true and fair view of 
the state of affairs of the group and 
the company and of the profit or 
loss of the group for that period. 

In preparing each of the group and 
company financial statements, the 
directors are required to:

for the group financial 

select suitable accounting 

a. 
policies and then apply them 
consistently;
b. 
make judgements and 
accounting estimates that are 
reasonable and prudent;
c. 
statements, state whether they 
have been prepared in accordance 
with international accounting 
standards in conformity with the 
requirements of the Companies Act 
2006;
d. 
statements state whether 
applicable UK accounting 
standards have been followed, 
subject to any material departures 
disclosed and explained in the 
company financial statements;
prepare the financial 
e. 
statements on the going concern 
basis unless it is inappropriate to 
presume that the group and the 
company will continue in business.

for the company financial 

and enable them to ensure that 
the financial statements comply 
with the requirements of the 
Companies Act 2006.  They are 
also responsible for safeguarding 
the assets of the group and the 
company and hence for taking 
reasonable steps for the prevention 
and detection of fraud and other 
irregularities.

The directors are responsible for 
the maintenance and integrity 
of the corporate and financial 
information included on the 
GetBusy Plc website.

Legislation in the United Kingdom 
governing the preparation 
and dissemination of financial 
statements may differ from 
legislation in other jurisdictions.

Going concern

In their assessment of the 
appropriateness of the going 
concern basis, the Directors have 
considered base case forecasts 
for the Group.  The same forecasts 
have been used for the Company 
as the Group centrally manages 
cash and treasury; cash is regularly 
moved between the Group’s 
subsidiaries and so modelling 
for liquidity and going concern 
purposes is carried out on this 
consolidated basis.  

The Group is expected to be loss-
making in the medium term as 
continued investment is made for 
future growth.  The global economy 
has been significantly impacted 
by the COVID-19 pandemic. As a 
result, the Directors have applied 
a number of assumptions to the 
base case forecast, which includes 
revenue, profit, cashflow and 
covenant compliance projections, 
to reflect a reasonable worst 
case scenario for cashflow for the 
period to 30 June 2022.  Those 
assumptions include:

The directors are responsible for 
keeping adequate accounting 
records that are sufficient to show 
and explain the group’s and the 
company’s transactions and 
disclose with reasonable accuracy 
at any time the financial position 
of the group and the company 

•  A significant reduction in new 
business revenue generated 
from new business;

•  A significant increase in churn 

from existing customers, either 
by downgrading their plans 
or ceasing to use the Group’s 
products entirely; and

39

40

•  A marked increase in cash 

tied up in working capital as 
customers take longer to pay or 
default on payments.

•  Tiers of potential mitigating 

actions have been identified, 
with increasing cost and 
complexity of implementation, 
as follows:

•  A reduction in certain variable, 
performance-based costs 
such as sales commissions and 
performance bonuses;

•  A reduction in the recruitment 

of planned new staff; 
•  A reduction in certain 

discretionary costs, such 
as marketing, training and 
outsourced design work;
•  A reduction in workforce that 

would have an initial cash outlay 
but would reduce ongoing 
overhead expenditure.

Based on the forecast and the 
reasonable worst case scenario, the 
Directors are of the opinion that the 
Group is able to meet its liabilities 
as they fall due for a period of not 
less than 12 months from the date 
of this report.  For this reason, the 
going concern basis is considered 
appropriate for the preparation of 
these financial statements.

Strategic report

The Strategic Report comprises the 
following sections of this Annual 
Report, which are incorporated by 
reference:

•  Our Business, Products and 

Strategy

•  2020 in review
•  Our governance

The Strategic Report and Directors’ 
Report were approved by the 
Board on 2 March 2021.

Paul Haworth | Company Secretary
2 March 2021

GetBusy plc, Suite 8, The Works, 
Unity Campus, Pampisford, 
Cambridgeshire, CB22 3FT

Registered in England & Wales no 
10828058

OUR GOVERNANCE 
 
 
 
Opinion 

statement of comprehensive income, consolidated and company balance sheets, consolidated and company 
statements  of  changes  in  equity,  consolidated  cash  flow  statement  and  notes  to  the  financial  statements, 
including  significant  accounting  policies.  The  financial  reporting  framework  that  has  been  applied  in  the 
preparation  of  the  group  financial  statements  is  applicable  law  and  International  Accounting  Standards  in 
conformity with the requirements of the Companies Act 2006. The financial reporting framework that has been 
applied in the preparation of the parent company financial statements is applicable law and United Kingdom 

ng Practice). 

Summary of our audit approach 

Key audit matters 

Group
 Revenue recognition 
 Capitalisation of development costs 

No key audit matters are identified in relation to the parent company.  

Materiality 

Group
  Overall materiality: £142,000 (2019: £125,000) 
  Performance materiality: £107,000 (2019: £94,200) 

Parent Company 
  Overall materiality: £30,000 (2019: £61,600) 
  Performance materiality: £22,500 (2019: £46,200) 

In our opinion:  

the  financial  statements  give  a  true  and  fair  view  of  the  state  of  the 

Scope 

Our audit procedures covered 100% of revenue, 94% of net assets and 87% 
of profit before tax. 

the  group  financial  statements  have  been  properly  prepared  in  accordance  with  International 
Accounting Standards in conformity with the requirements of the Companies Act 2006; 
the parent company financial statements have been properly  prepared in accordance with United 
Kingdom Generally Accepted Accounting Practice; and 
the financial statements have been prepared in accordance with the requirements of the Companies 
Act 2006. 

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable 

audit  of  the  financial  statements  section  of  our  report.  We  are  independent  of  the  group  and  the  parent 
company in accordance with the ethical requirements that are relevant to our audit of the financial statements 

ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our opinion. 

Conclusions relating to going concern 

accounting included consideration of the cash flow forecasts and scenario analysis present and headroom 
provided by existing funding facilities.  

Based on the work we have performed, we have not identified any material uncertainties relating to events or 

ability to continue as a going concern for a period of at least twelve months from when the financial statements 
are authorised for issue. 

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the 
relevant sections of this report. 

Key audit matters 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit 
of  the  group  financial  statements  of  the  current  period  and  include  the  most  significant  assessed  risks  of 
material misstatement (whether or not due  to  fraud) we identified,  including those which  had  the  greatest 
effect on the overall  audit strategy, the allocation of  resources in the audit and directing the efforts of the 
engagement team. These matters were addressed in the context of our audit of the group financial statements 
as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.  

Revenue recognition 
Key audit matter 
description 

accounting policies are not appropriate because the performance obligations 
within the contracts with customers have not been correctly identified and 
that for each, revenue has not been recognised as those obligations are 
satisfied. 

How the matter was 
addressed in the audit 

We tested revenue by performing tests of controls and tests of detail 
including data analytics.  

The controls and integrity of relevant IT systems, including the application of 
the accounting policies and calculation of revenue, was reviewed and tested 
by our internal IT expert.  For entities under a different system the 
reconciliation of cash sales receipts to revenue recognised and deferred 
income was reviewed and the inputs verified.  

The accuracy and occurrence of revenue recognition and deferred revenue 
was assessed via the detailed review of a sample of specific contracts with 
customers and invoices issued to customers, and data analytics. In completing 

policies and requirements of IFRS 15.   

41 

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
(CONTINUED) 

Capitalisation of development costs 
Key audit matter 
description 

There  have  been  research  and  development  projects  on-going  throughout  the 
year for new and existing software platforms. There is a risk that these costs are 
inappropriately capitalised or expensed due to the inherent judgement needed in 
applying the requirements of IAS 38. 

Development costs capitalised in the year were tested through tests of details 
and a focused review on projects undertaken in the year. We checked the 
calculations underlying the amounts capitalised and expensed. We challenged 

 whether the development criteria had been met 

How the matter was 
addressed in the 
audit 

by reference to key projects outlined by the Chief Technology Officer and those 
highlighted in the annual report, payroll cost inputs, internal records of the nature 
and volume of project aims achieved, sales figures and discussions with technical 

the carrying value of development costs. The key inputs and judgements were 
reviewed to determine their consistency with other information and our 
understanding of the business.   

Our application of materiality 
When establishing our overall audit strategy, we set certain thresholds which help us to determine the nature, 
timing  and  extent  of  our  audit  procedures.  When  evaluating  whether  the  effects  of  misstatements,  both 
individually and on the financial statements as a whole, could reasonably influence the economic decisions of 
the  users  we  take  into  account  the  qualitative  nature  and  the  size  of  the  misstatements.  Based  on  our 
professional judgement, we determined materiality as follows: 

Group 

Parent company 

Overall materiality 
Basis for determining 
overall materiality 
Rationale for benchmark 
applied 

Performance materiality 

Basis for determining 
performance materiality 

Reporting of 
misstatements to the 
Audit Committee 

£142,000 (2019: £125,000) 
1% of revenue 

the  key 
is  considered 
Revenue 
benchmark  to  the  primary  users  of 
the  financial  statements.  The  group 
is 
its 
in 
revenues, 
recurring 
revenues, are key to its growth.  
£107,000 (2019: £94,200) 

its  growth  stage  and 

particularly 

£30,000 (2019: £61,600) 
Total assets (however restricted for 
group purposes) 
is  a  non-trading 
The  company 
holding  entity.  The  total  assets  of 
the  company  are  considered  the 
best  indication  of  the  value  of  its 
investments in its subsidiary trading 
entities.  
£22,500 (2019: £46,200) 

75% of overall materiality 

75% of overall materiality 

Misstatements  in  excess  of  £7,140 
and  misstatements  below 
that 
threshold that, in our view, warranted 
reporting on qualitative grounds.  

Misstatements  in  excess  of  £1,500 
that 
and  misstatements  below 
threshold 
view, 
that, 
warranted  reporting  on  qualitative 
grounds.  

in  our 

An overview of the scope of our audit 
The group consists of five components, located in the United Kingdom, United States of America, Australia 
and New Zealand. Full scope audits were performed for three components and specific audit procedures for 
two components. The specific audit procedures were in respect of revenue recognition which was material 
for group purposes. No audits or procedures were undertaken by component auditors.   

The coverage achieved by our audit procedures was: 

Other information 
The  other  information  comprises  the  information  included  in  the  annual  report,  other  than  the  financial 

within the annual report. Our opinion on the financial statements does not cover the other information and, 
except  to  the  extent  otherwise  explicitly  stated  in  our  report,  we  do  not  express  any  form  of  assurance 
conclusion thereon.  

Our responsibility is to read the other information and, in doing so, consider whether the other information is 
materially inconsistent with the financial statements or our knowledge obtained in the course of the audit or 
otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether this gives rise to a material misstatement in the financial 
statements  themselves.  If,  based  on  the  work  we  have  performed,  we  conclude  that  there  is  a  material 
misstatement of this other information, we are required to report that fact.  

We have nothing to report in this regard. 

Opinions on other matters prescribed by the Companies Act 2006 
In our opinion, based on the work undertaken in the course of the audit: 
the information given in the Strategic Report and the 
the financial statements are prepared is consistent with the financial statements; and 

legal requirements. 

le 

Matters on which we are required to report by exception 
In the light of the knowledge and understanding of the group and the parent company and their environment 
obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 
requires us to report to you if, in our opinion: 

adequate accounting records have not been kept by the parent company, or returns adequate for 
our audit have not been received from branches not visited by us; or 
the  parent  company  financial  statements  are  not  in  agreement  with  the  accounting  records  and 
returns; or 
certain disclosures of di

  we have not received all the information and explanations we require for our audit. 

43 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(CONTINUED) 

Responsibilities of directors 
As 
set out on pages 39-40, the directors are 
responsible for the preparation of the financial statements and for being satisfied that they give a true and fair 
view, and for such internal control as the directors determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the g

and using the going concern basis of accounting unless the directors either intend to liquidate the group or 
the parent company or to cease operations, or have no realistic alternative but to do so. 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free 

opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in 
accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements. 

The extent to which the audit was considered capable of detecting irregularities, including fraud 
Irregularities are instances of non-compliance with laws and regulations.  The objectives of our audit are to 
obtain sufficient appropriate audit evidence regarding compliance with laws and regulations that have a direct 
effect on the determination of material amounts and disclosures in the financial statements, to perform audit 
procedures  to  help identify  instances  of non-compliance with other  laws and  regulations  that may have  a 
material  effect  on  the  financial  statements,  and  to  respond  appropriately  to  identified  or  suspected  non-
compliance with laws and regulations identified during the audit.   

In relation to fraud, the objectives of our audit are to identify and assess the risk of material misstatement of 
the financial statements due to fraud, to obtain sufficient appropriate audit evidence regarding the assessed 
risks of material misstatement due to fraud through designing and implementing appropriate responses and 
to respond appropriately to fraud or suspected fraud identified during the audit.   

However, it is the primary responsibility of management, with the oversight of those charged with governance, 
to ensure that the entity's operations are conducted in accordance with the provisions of laws and regulations 
and for the prevention and detection of fraud. 

In  identifying  and  assessing  risks  of  material  misstatement  in  respect  of  irregularities,  including  fraud,  the 
group audit engagement team:  

obtained an understanding of the nature of the industry and sector, including the legal and regulatory 
frameworks that the group and parent company operate in and how the group and parent company 
are complying with the legal and regulatory frameworks; 
inquired  of  management,  and  those  charged  with  governance,  about  their  own  identification  and 
assessment of the risks of irregularities, including any known actual, suspected or alleged instances 
of fraud; 
discussed  matters  about  non-compliance  with  laws  and  regulations  and  how  fraud  might  occur 
including assessment of how and where the financial statements may be susceptible to fraud. 

The most significant laws and regulations were determined as follows: 

Legislation / 
Regulation 
IFRS, FRS102 and 
Companies Act 
2006 

  Additional audit procedures performed by the Group audit engagement 

team included: 
Review  of  the  financial  statement  disclosures  and  testing  of  the  supporting 
documentation; and 
Completion of disclosure checklists to identify areas of non-compliance 

Tax compliance 
regulations 

Consultation  with  our  internal  R&D  tax  expert  and  review  of  treatment  and 
disclosure in the financial statements 

The areas that we identified as being susceptible to material misstatement due to fraud were

Risk 
Management 
override of 
controls  

Revenue 
recognition 

  Audit procedures performed by the audit engagement team:  

Testing the appropriateness of journal entries and other adjustments;  
Assessing  whether  the  judgements  made  in  making  accounting  estimates  are 
indicative of a potential bias; and 
Evaluating the business rationale of any significant transactions that are unusual 
or outside the normal course of business. 
This is  considered to  be  a Key  Audit  Matter  and our  procedures are described 
above.  

A further description of our responsibilities for the audit of the financial statements is located on the Financial 
http://www.frc.org.uk/auditorsresponsibilities. This description forms part of 

Use of our report  

the Companies Act 2006.  Our audit work has been undertaken so that we 

Chapter 3 of Part 16 of 

the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
company and the 
have formed. 

JONATHAN LOWE (Senior Statutory Auditor) 
For and on behalf of RSM UK Audit LLP, Statutory Auditor  
Chartered Accountants 
3 Hardman Street 
Manchester 
Date: 2 March 2021 

45 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED INCOME STATEMENT 

CONSOLIDATED BALANCE SHEET 

Revenue 

Cost of sales 

Gross profit 

Operating costs 
Other income 
Net finance costs 

Loss before tax 

Loss before tax 
Capitalised development costs 
Depreciation and amortisation on owned assets 
Share option costs 
Social security costs on share options 
Non-underlying costs 
Other income 
Finance income / (costs) not related to leases 

Adjusted loss before tax 

2020 

 2019 

Note 

6 

14,179 

12,661 

7 

8 

8 
13 
13,15 
9 
9 
12 
7 

(1,044) 

(948) 

13,135 

11,713 

(14,783) 
588 
(66) 

(12,854) 
- 
(39) 

(1,126) 

(1,180) 

(1,126) 
(558) 
558 
416 
236 
126 
(588) 
9 

(927) 

1,524 

398 

(1,180) 
(331) 
456 
286 
113 
62 
- 
(1) 

(595) 

(25) 

(1,205) 

Tax                                                                                                                              10 

Profit/(Loss) for the period attributable to owners of the 
Company 

Profit/(Loss) per share (pence) 
Basic                                                                                                                        
Diluted                                                                                                                      

11 
11 

0.81p 
0.71p 

(2.49)p 
(2.49)p 

Non-current assets 
Intangible assets 
Right of use assets - leases 
Property, plant and equipment 

Current assets 
Trade and other receivables 
Current tax receivable 
Cash and bank balances 

Total assets 

Current liabilities 
Trade and other payables 
Deferred revenue 
Lease liabilities 
Current tax payable 

Non-current liabilities 
Deferred revenue 
Deferred tax liabilities 
Lease liabilities 

Total liabilities 

Net assets 

Equity 
Share capital 
Share premium account 
Demerger reserve 
Retained earnings 
Equity attributable to shareholders of the parent 

2020 

2019 

Note 

13 
14 
15 

16 

17 
17 
14 

17 
19 
14 

20 
20 
20 

807 
1,842 
375 
3,024 

1,815 
763 
2,283 
4,861 
7,885 

(2,614) 
(4,608) 
(263) 
(272) 
(7,757) 

(58) 
- 
(1,845) 
(1,903) 
(9,660) 

646 
220 
143 
1,009 

1,353 
- 
1,743 
3,096 
4,105 

(2,265) 
(4,233) 
(219) 
(30) 
(6,747) 

(200) 
(6) 
(96) 
(302) 
(7,049) 

(1,775) 

(2,944) 

74 
3,018 
(3,085) 
(1,782) 
(1,775) 

73 
2,756 
(3,085) 
(2,688) 
(2,944) 

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 

These financial statements were approved by the Board of Directors on 2 March 2021 and were signed on its 
behalf by: 

Profit/(Loss) for the period 

Other comprehensive income / (expense) 

Items that may be reclassified subsequently to profit or loss 

2020 

2019 

398 

(1,205) 

Exchange differences on translation of foreign operations 
Other comprehensive income net of tax 

92
92 

14
14 

Total comprehensive income for the period 

490 

(1,191) 

Daniel Rabie 

Paul Haworth 

Chief Executive Officer 

Chief Financial Officer 

47 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 

For the year ended 31 December 2020 

CONSOLIDATED CASH FLOW STATEMENT 

For the year ended 31 December 2020 

2020 

Share 
capital 

Share 
premium 
account 

Demerger 
Reserve 

Retained 
earnings 

Total 

At 1 January 2020 

73 

2,756 

(3,085) 

(2,688) 

(2,944) 

Profit for the period 
Exchange  differences  on  translation  of  foreign 
operations, net of tax 
Total  comprehensive  profit  attributable  to 
equity holders of the parent  

Issue of ordinary shares 
Total 
Company 

transactions  with  owners  of 

the 

Share option costs 

- 
- 

- 

1 
1 

- 
- 

- 
- 

- 

262 
262 

- 
- 

- 
- 

- 

- 
- 

- 
- 

398 
92 

490 

- 
- 

416 
416 

398 
92 

490 

263 
263 

416 
416 

At 31 December 2020 

74 

3,018 

(3,085) 

(1,782) 

(1,775) 

2019 

At 1 January 2019 as originally stated 

Effect of first time adoption of IFRS16  

As restated 

Loss for the period 
Exchange  differences  on  translation  of  foreign 
operations, net of tax 
Total  comprehensive 
equity holders of the parent  

loss  attributable  to 

Share option costs 

Share 
capital 

Share 
premium 
account 

Demerger 
Reserve 

Retained 
earnings 

Total 

73 

- 

73 

- 
- 

- 

- 
- 

2,756 

(3,085) 

(1,695) 

(1,951) 

- 

- 

(88) 

(88) 

2,756 

(3,085) 

(1,783) 

(2,039) 

- 
- 

- 

- 
- 

- 
- 

- 

- 
- 

(1,205) 
14 

(1,205) 
14 

(1,191) 

(1,191) 

286 
286 

286 
286 

At 31 December 2019 

73 

2,756 

(3,085) 

(2,688) 

(2,944) 

Adjusted loss before tax 
Depreciation of right of use asset - leases 
Income statement cost of interest on finance leases 
(Increase)/decrease in receivables 
(Decrease) in payables 
Increase / (decrease) in deferred income 
Cash used in operations 

Income taxes received  
Interest received 
Net cash used in operating activities 

Purchases of property, plant and equipment 
Purchases of intangible assets 
Net cash used in investing activities 

Principal portion of lease payments 
Interest on lease liabilities 
Proceeds on issue of shares 
Income from forgiven PPP loan 
Transaction costs related to loans and borrowings 
Net cash used in financing activities 

Net increase/(decrease) in cash 

Cash and bank balances at beginning of period 
Effects of foreign exchange rates 
Cash and bank balances at end of period 

2020 

2019 

(927) 
365 
56 
(239) 
(37) 
233 
(549) 

1,076 
5 
532 

(368) 
(29) 
(397) 

(226) 
(56) 
263 
384 
(94) 
271 

406 

1,743 
134 
2,283 

(595) 
296 
- 
268 
(51) 
(397) 
(479) 

74 
1 
(404) 

(63) 
(68) 
(131) 

(256) 
(40) 
- 
- 
- 
(296) 

(831) 

2,486 
88 
1,743 

49 

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE FINANCIAL STATEMENTS 

2.  ALTERNATIVE  PERFORMANCE  MEASURES  AND  GLOSSARY  OF  TERMS 

1.  GENERAL INFORMATION 

registered office is Suite 8, The Works, Unity Campus, Pampisford, Cambridge, CB22 3FT.  The Company is a 

software enables over 67,000 professional paying users around the world to digitise their operations and be 
productive while working in the office or remotely. 

These  financial  statements  are  presented  in  pounds  sterling  because  that  is  the  currency  of  the  primary 
economic environment in which the group operates. 

2.  ALTERNATIVE PERFORMANCE MEASURES AND GLOSSARY OF TERMS 

The Group uses a series of non-
reporting.  These measures are used because we believe they provide additional insight into the performance 
of  the Group  and  are  complementary  to our  IFRS  performance measures.   This  belief is supported by  the 
discussions that we have on a regular basis with a wide variety of stakeholders, including shareholders, staff 
and advisers. 

The APMs used by the Group, their definition and the reasons for using them, are provided below: 

.  This includes revenue from software subscriptions and support contracts.  A key part of 
our  strategy  is  to  grow  our  high-quality  recurring  revenue  base.    Reporting  recurring  revenue  allows 
shareholders to assess our progress in executing our strategy. 

are listed below along with an explanation as to why they are excluded: 

.  This is calculated as profit / loss before tax and before certain items, which 

  These non-cash charges to the income statement 
are subject to significant judgement.  Excluding them from this measure removes the impact of that 
judgement and provides a  measure of profit that is more closely aligned with operating cashflow.  
Only depreciation on owned assets is excluded; depreciation on leased assets remains a component 
of Adjusted Profit / Loss because, combined with interest expense on lease liabilities, it is a proxy for 
the cash cost of the leases. 

.  Significant judgement is applied in calculating the fair value of share options and 
subsequent charge to the income statement, which has no cash impact.  The impact of potentially 
dilutive share options is also  considered  in diluted earnings  per share.  Therefore, excluding share 
option  costs  from  Adjusted  Profit  /  Loss  before  Tax  removes  the  impact  of  that  judgement  and 
provides a measure of profit that is more closely aligned with cashflow. 

.    There  is  a  very  broad  range  of  approaches  across  companies  in 
applying  IAS38 
  in  their  financial  statements.    For  transparency,  we  exclude  the 
impact  of  capitalising  development  costs  from  Adjusted  Profit  /  Loss  before  Tax  in  order  that 
shareholders can more easily determine the performance of the business before the application of 
that  significant  judgement.    The  impact  of  development  cost  capitalisation  is  recorded  within 
operating costs. The cashflow statement reconciles from Adjusted Profit / Loss before Tax, and so 
there is no adjustment for development amortisation within operating cashflows and no adjustment 
for development capitalisation within cashflows from investing activities. 

-

.    Occasionally,  we  incur  costs  that  are  not  representative  of  the  underlying 
performance of the business.  In such instances, those costs may be excluded from Adjusted Profit / 
Loss before Tax and recorded separately. In all cases, a full description of their nature is provided.  

. This is income that is derived from activities outside of the underlying business and 
which is generally one-off in nature. In 2020 this included the forgiveness of a loan granted under the 
US  Paycheck  Protection  Programme  and  notional  income  received  under  the  UK  Research  and 
Development Expenditure Credit scheme. 

(CONTINUED) 

.  These are finance costs and income such as interest 
on bank balances and loan facilities.  It excludes the interest expense on lease liabilities under IFRS16 
because, combined with depreciation on leased assets, it is a proxy for the cash cost of the leases. 

revenue performance before the impact of changes in exchange rates. 

.  As a Group that operates in different territories, we also measure our 

Glossary of terms 

The following terms are used within these financial statements: 

  Monthly recurring revenue.  That is, the monthly value of subscription and support revenue, 

both of which are classified as recurring revenue.   

.  Annualised MRR.  For a given month, the MRR multiplied by 12. 

. Customer acquisition cost.  This is the average cost to acquire a customer account, including 
the  costs  of  marketing  staff,  content,  advertising  and  other  campaign  costs,  sales  staff  and 
commissions. 

  Lifetime value, calculated as the average revenue per account multiplied by the average gross 

margin and divided by gross MRR churn. 

.  The average percentage of MRR lost in a month due to customers leaving our platforms. 

.  The average percentage of MRR lost or gained (if negative) in a month due to the 
combined  impact  of  customers  leaving  our  platforms,  customers  upgrading  or  downgrading  their 
accounts and price increases or reductions. 

.  Annualised MRR per paid user at a point in time. 

3.  ACCOUNTING POLICIES 

which 

prepared in accordance with International Accounting Standards in conformity with the requirements of the 
Companies Act 2006.  They are prepared using the historic cost convention. They are also prepared on the 
Material  accounting 
policies, for which additional specific narrative adds to the boilerplate description in the underlying IFRS, are 
set out below. 

Consolidation 

reorganisation constituted a common control transaction, which was outside the scope of IFRS 3.  IFRS does 
not contain specific guidance on the preparation of financial statements for this scenario and accordingly in 
preparing the 2017 financial statements, we opted to apply predecessor accounting whereby the net assets 
were incorporated into the consolidated financial statements at their previous carrying values. There was no 
 the differences between the aggregate book values of the subsidiaries 
goodwill arising on the combination 
and the consideration given for them were accounted for within a demerger reserve. 

In practice, this means that the consolidated financial statements were prepared as if the group had always 
existed. A list of the subsidiaries included in the consolidated financial statements is listed in note 21. 

T
h
e
n
u
m
b
e
r
s

51 

52 

 
 
 
 
 
 
 
 
 
 
 
 
3.  ACCOUNTING POLICIES (CONTINUED) 

Revenue recognition 
The Group generates income from customers in the following ways: 

  A customer pays a regular fixed amount (usually monthly or annually) in exchange for a right 

to access our software and the technical support that we provide. 

  A customer pays a one-off amount for the right to use a particular version of our software for as 

support; these are purchased separately under a Support plan. 

  Licence customers pay a regular fixed amount (usually  annually) to access our technical support 

and to obtain software updates. 

  To get the most from some of our software products, certain customers prefer us to manage the 
implementation  project,  including  technical  and  training  aspects.    This  is  usually  invoiced  at  the  point  of 
e  to  software  that  is  sold  on  both  a  subscription  and 
completion 
upfront licence basis. Other ad-hoc consulting assignments, for example to assist with the migration of data 
between systems or training new groups of users, are usually invoiced on completion of the assignment. 

-

SmartVault is a pure subscription product with some limited consulting sold alongside, such as onboarding, 

on a straight-line basis over the contract, with consulting revenue recognised at the point that each individual 
consulting project is completed. 

IFRS 15 requires us to identify separate performance obligations in our contracts with customers and then to 
determine if those performance obligations are distinct.  The activities listed above are our principal promises 
within  contracts for Virtual Cabinet.  We have made the critical judgement that, in the following two cases, 
promises  need  to  be  grouped  before  they form performance  obligations  because they  are  not  separately 
identifiable: 

Software licences are invariably sold alongside a support contract for a fixed minimum period (usually 
three years) and a consulting engagement to manage the implementation project for a customer.  In 
these cases, the licence, the support contract and the consulting engagement need to be grouped 
into a performance obligation. 

  A  consulting  engagement  to  implement  subscription  software  is  grouped  with  the  related 

subscription contract into a performance obligation. 

Virtual Cabinet revenue is therefore recognised in the following ways: 

 is recognised on a straight-line basis over the duration of the contract. 

contract (usually 3 years).  

 is recognised on a straight-line basis over the minimum term of the related Support 

 is recognised on a straight-line basis over the duration of the contract. 

 related to a software licence implementation is recognised on a straight-line basis over 
the duration of the minimum term of the related Support contract (usually 3 years).  Consulting revenue related 
to a subscription software implementation is recognised on a straight-line basis over the minimum term of the 
related  subscription  contract.    All  other  consulting  revenue  is  recognised  on  completion  of  the  consulting 
engagement. 

Where  additional  user  licenses  or  user  subscriptions  are  entered  into  part  way  through  a  license  or 
subscription, revenue is recognised over the remaining duration of the contract.   

In most cases, we invoice and receive payment from customers in advance of revenue being recognised in 
the  income  statement.    Deferred  revenue  is  the  difference  between  amounts  invoiced  to  customers  and 
revenue recognised under the policy described above. 

3.  ACCOUNTING POLICIES (CONTINUED) 

Leases 
The Group applied IFRS 16 Leases on the modified retrospective basis from 1 January 2019. 

Development costs 
The accounting standard IAS38 Intangible Assets sets out criteria under which development costs should be 
capitalised. The key criteria for capitalisation are (1) technical feasibility; (2) intention to complete and then use 
or sell; (3) commercial viability and (4) ability to measure reliably the expenditure. 

We are constantly developing our products, both existing and new. These developments range from minor 
enhancements and bug fixes, to integrations with new or updated third party software, to major new features 
and completely new products. 

We use agile development techniques. Our development is based on a series of iterative steps each designed 
to provide value  to the customer  and which can each  be trialled  and  validated. Unlike traditional  waterfall 

Consequently  we  apply  judgement  and  estimates  in  determining  the  proportion  of  our  total  development 
spend that meets the above criteria. 

To make these judgements, we examine in detail the development activities over a period of time for each 
product. We make an estimate of the proportion of that time in which the development tasks that are being 
carried out meet the IAS38 criteria. We then apply that proportion to the entire development spend for the 
period to determine the amount to be capitalised. 

Capitalised costs are amortised over their useful economic life, which is estimated to be 3 years. 

Loans  
The gross value of any loans outstanding is presented as a liability, split where applicable between current 
liabilities  and  non-current  liabilities.    Any  directly  attributable  costs  incurred  in  initiating  a  loan  facility  are 
initially recorded within prepayments and are recognised in the income statement on a straight-line basis over 
the term of the related loan.  Forgivable loans are recorded as liabilities until there is sufficient certainty around 
the forgiveness criteria being met, at which point they the loan is credited to the income statement within non-
recurring items. 

Research and development tax credits 
Tax  credits  received  through  the  Research  and  Development  Expenditure  Credits  scheme  are  recognised 
within other income at their tax grossed up value. A tax charge is recognised relating to this income within the 
tax charge line in the Income Statement. 

Research and Development credits claimed under the SME R&D relief scheme are recognised as tax credits 
entirely within the tax line of the Income Statement. 

Tax credits are recognised at the point that they become probable and their value can be measured reliably. 

53 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4.  CRITICAL ACCOUNTING JUDGEMENTS AND KEY SOURCES OF ESTIMATION 

6.  REVENUE AND OPERATING SEGMENTS 

UNCERTAINTY 

To apply IFRS and our accounting policies, we have to make judgements, estimates and assumptions about 
some of the  amounts in  our  financial  statements  that  are not  readily  apparent  from other  sources.    These 
judgements and estimates are based on a combination of experience and current circumstance; the actual 

Development costs 
Based  on  the  methodology  described  in  the  accounting  policies  above,  a  proportion  of  development 
expenditure on existing products has been capitalised.  Development expenditure on new products has been 
expensed as incurred as it is not possible to demonstrate commercial viability  at this stage given results to 
date. 

Share option costs 
IFRS 2 Share based payment requires the use of statistical models to determine the fair value of share options 
granted to employees. The nature of the options we have granted means a Monte Carlo model has been used 
by  a  third-party  firm  to  estimate  the  fair  value.  This  model  makes  use  of  various  assumptions,  the  most 
significant of which are listed in note 9. 

The  share-based  payment  schemes  implemented  in  January  2020  have  been  treated  as  modifications  to 
existing schemes rather than cancellations and new grants.  This is because those schemes met the criteria 
within IFRS 2 for replacement schemes: 

  Options granted under the new schemes are with the same participants as the cancelled options; 

The transactions to issue and cancel the options are part of the same arrangement; 
The cancellation of the options would not have occurred unless the new options were issued; and 
The  cancellation  of  the  options  does  not  make  commercial  sense  without  the  issue  of  the  new 
options, and vice versa. 

The  impact  of  this  is  that  the  incremental  fair  value  of  the  new  options  is  being  recognised  in  the  income 
statement over the remaining life of the new options. 

Expected credit losses 
The  Group  has  material  trade  receivables,  principally  arising  from  its  Virtual  Cabinet  business  in  the  UK. 
Judgement  is  required  in  determining  the  extent  of  any  provision  for  expected  credit  losses.  The  specific 
circumstances of individual customers, and historical trends, are used in the calculation of this provision. 

Forgiveness of loan under Paycheck Protection Programme 
In April 2020 the Group received £0.4m via a loan from the US Paycheck Protection Programme.  At that time, 
the loan was recorded on the balance sheet within non-current liabilities.  Under the terms of the loan, the 
Group applied for the entire principal and accumulated interest to be forgiven.  This application for forgiveness 
was  submitted  prior  to  the  year-end  and  subsequently  approved  post  year-end.    The  forgiveness  of  the 
principal and accumulated interest on the loan has been recorded within Other Income, which is considered 
to  be  a  critical  judgement  as,  at  the  balance  sheet  date,  there  remained  some  uncertainty  around  the 
forgiveness process and outcome.  

5.  ADOPTION OF NEW AND REVISED ACCOUNTING STANDARDS 

No new standards and interpretations will have a material impact on our financial statements. 

,  Virtual  Cabinet  and 
GetBusy) and a corporate and central segment.  Our Chief Executive Officer assesses Group performance and 
determines the allocation of resources on that basis. 

2020 

from 

contracts  with 

Recurring revenue 
Non-recurring revenue 
Revenue 
customers 
Cost of sales 
Gross profit 
Sales, general and admin costs 
Development costs 
Adjusted profit / (loss) before tax 
Capitalisation of development costs 
Depreciation and amortisation on owned 
assets 
Share option costs 
Social security on share option costs 
Non-underlying costs 
Other income 
Other finance income / (costs) 
Loss before tax 

2019 

from 

contracts  with 

Recurring revenue 
Non-recurring revenue 
Revenue 
customers 
Cost of sales 
Gross profit 
Sales, general and admin costs 
Development costs 
Adjusted profit / (loss) before tax 
Capitalisation of development costs 
Depreciation and amortisation on owned 
assets 
Share option costs 
Social security on share option costs 
Non-underlying costs 
Other finance income / (costs) 
Loss before tax 

Document  
Management 

Task 
Management 

SmartVault 

Virtual  
Cabinet 

GetBusy 

Corporate 
& central 

5,433 
267 
5,700 

(838) 
4,862 
(4,550) 
(1,685) 
(1,373) 

7,578 
895 
8,473 

(168) 
8,305 
(3,422) 
(992) 
3,891 

6 
- 
6 

(38) 
(32) 
(1,058) 
(885) 
(1,975) 

- 
- 
- 

- 
- 
(1,470) 
- 
(1,470) 

Document  
Management 

Task 
Management 

SmartVault 

Virtual  
Cabinet 

GetBusy 

Corporate 
& central 

4,201 
135 
4,336 

(770) 
3,566 
(3,640) 
(898) 
(972) 

7,187 
1,138 
8,325 

(178) 
8,147 
(4,033) 
(742) 
3,372 

- 
- 
- 

- 
- 
(472) 
(905) 
(1,377) 

- 
- 
- 

- 
- 
(1,618) 
- 
(1,618) 

Total 

13,017 
1,162 
14,179 

(1,044) 
13,135 
(10,500) 
(3,562) 
(927) 
558 
(558) 

(416) 
(236) 
(126) 
588 
(9) 
(1,126) 

Total 

11,388 
1,273 
12,661 

(948) 
11,713 
(9,763) 
(2,545) 
(595) 
331 
(456) 

(286) 
(113) 
(62) 
1 
(1,180) 

Recurring revenue is defined as revenue from subscription and support contracts.  Non-recurring revenue is 
defined as all other revenue.  No customer represented more than 10% of revenue in either period. 

55 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6.  REVENUE AND OPERATING SEGMENTS (CONTINUED) 

9. EMPLOYEES AND EMPLOYEE COSTS (CONTINUED) 

Revenue by territory of operation is shown below 

Total employee costs are shown below.  Share option costs are non-cash costs. 

2020 

Recurring revenue 
Non-recurring revenue 
Revenue 
customers 

from 

contracts  with 

2019  

Recurring revenue 
Non-recurring revenue 
Revenue 
customers 

from 

contracts  with 

UK 

5,880 
822 
6,702 

UK 

5,370 
987 
6,357 

USA 

Aus / NZ 

5,211 
256 
5,467 

1,926 
84 
2,010 

USA 

Aus / NZ 

4,200 
133 
4,333 

1,818 
153 
1,971 

Total 

13,017 
1,162 
14,179 

Total 

11,388 
1,273 
12,661 

7.  OTHER INCOME 

US Paycheck Protection Programme loan forgiveness 
RDEC credit relating to prior years 

2020 

2019 

384 
204 
588 

- 
- 
- 

Other income includes a tax credit of £204k received through the Research and Development Expenditure 
Credits scheme relating to a prior period. A tax charge of £39k relating to this income is also included in the 
tax line of the Income Statement. 

8.  LOSS BEFORE TAX 

Loss before tax is stated after charging: 

Depreciation of property, plant and equipment 
Depreciation of right-of-use assets leases 
Amortisation of intangible fixed assets 
Impairment of right-of-use assets leases 
Net foreign exchange losses 
Fees payable to our auditor for the audit of these 
annual accounts 
Fees payable to the auditor for other services: 
- Tax services 
- Other services

9.  EMPLOYEES AND EMPLOYEE COSTS 

The average number of people we employed each year is shown below. 

Customer success and support 
Development 
Delivery and operations 
Sales and marketing 
Administration (including directors) 

Wages and salaries 
Social security costs 
Other pension costs 
Cash employee costs 
Share option costs 
Total employee costs 

2020 

8,585 
1,066 
249 
9,900 
652 
10,552 

2019 

7,393 
880 
230 
8,503 
399 
8,902 

During the year, the Company cancelled 4,452,326 existing options over ordinary shares in the Company and 
subsequently granted, in aggregate, 6,593,705 replacement options over ordinary shares in the Company. The 
replacement options were granted under the Company's EMI Share Option Plan 
 and Value Creation 
Plan 

.   

Details of the share options outstanding during the year are as follows: 

Number of 
awards 
outstanding 
at the 
beginning of 
year 
 2,723  
 529  
 1,286  
 612  
 119  
 289  
 -   
 -   
 5,558  

Number of 
awards 
granted 
during the 
year 

Number of 
awards 
exercised 
during the 
year 

Number of 
awards 
forfeited 
during the 
year 

Number of 
awards 
outstanding 
at the year-
end 

Number of 
exercisabl
e awards 
at the 
year-end 

Vesting date 

 -   
 -   
 -   
 -   
 -   
 -   
 3,982  
 2,612  
 6,594  

(524)  
 -   
 -   
 -   
 -   
 -   
 -   
 -   
(524)  

(2,059)  
(417)  
(1,014)  
(612)  
(119)  
(289)  
 -   
 -   
(4,510)  

 140  
 112  
 272  
 -   
 -   
 -   
 3,982  
 2,612  
 7,118  

3 August 2020 
 140  
3 August 2021 
 -   
3 August 2022 
 -   
3 August 2020 
 -   
3 August 2021 
 -   
 -   
3 August 2022 
 -    27 January 2023 
 -    27 January 2024 

 140  

2017 LTIP 
2017 LTIP 
2017 LTIP 
2018 LTIP 
2018 LTIP 
2018 LTIP 
2020 EMI 
2020 VCP  
Total 

2020 

2019 

The weighted average share price on the date of exercise was £0.85 (2019: n/a). 

133 
365 
425 
81 
23 
63 

- 
-

2020 
24 
35 
17 
29 
17 
122 

140 
296 
315 
36 
5 
60 

24 
13

2019 
19 
27 
19 
26 
18 
109 

57 

than through equity.  The Directors have concluded that there is no present obligation for the awards to be 
settled in cash and consequently the awards have been treated as equity-settled for the purposes of IFRS2 

. 

The aggregate standalone fair value of the replacement options granted during the year was £2,959,000 (2019: 
£nil); their incremental fair value over the awards they replaced was £720,000.  The fair value of the options 
granted was estimated using a Monte-Carlo model; the key inputs into that model were as follows: 

Share 
price at 
date of 
grant 
£0.283 
£0.283 
£0.595 
£0.595 

Exercise 
price 

Expected 
volatility 

£nil 
£nil 
£0.0015 
£0.0015 

50% 
50% 
50% 
50% 

Weighted 
average 
option life 

3.5 years 
3.5 years 
3 years 
4 years 

2017 LTIP 
2018 LTIP 
2020 EMI 
2020 VCP  

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10. TAX 

Tax recognised in the income statement 

2020 

2019 

Current tax 
Current year 
Adjustment for prior years 
Foreign tax 
Foreign tax adjustment for prior years 

Deferred tax 
Origination and reversal of temporary differences 
Adjustment for prior years 
Effect of tax rate change on opening balances 
Tax expense / (income) 

Reconciliation of effective tax rate 

Loss before tax 

Tax at UK corporation tax rate of 19.00% (2019: 19.00%)  
Effects of: 

Expenses not deductible 
Income not taxable 

-  Overseas tax rates 
- 
- 
-  Deferred tax not recognised 
- 
- 
- 
- 
- 

Adjustments in respect of prior periods 
Losses utilised 
R&D tax credits in respect of prior years 
RDEC corporation tax in respect of prior years 
Additional deduction for qualifying R&D 
expenditure 
Current period losses surrendered for R&D tax 
credit 
R&D tax credit 

- 

- 

(763) 
(857) 
95 
1 
(1,524) 

- 
- 
- 
(1,524) 

- 
- 
30 

30 

- 
- 
(5) 
25 

2020 

2019 

(1,126) 

(1,180) 

(214) 

41 
86 
(81) 
75 
(1) 
(75) 
(896) 
39 
(735) 
1,000 
(763) 

(1,524) 

(224) 

(4) 
80 
- 
199 
(5) 
(21) 
- 
- 
- 
- 
- 

25 

11.  EARNINGS / (LOSS) PER SHARE 

The  calculation  of  earnings  /  (loss)  per  share  is  based  on  the  profit  for  the  period  of  £398k  (2019:  loss  of 
£(1,205)k). 

Weighted number of shares calculation 

2020 

2019 

Weighted average number of ordinary shares 
Effect of potentially dilutive share options in issue 
Weighted average number of ordinary shares (diluted) 

Earnings / (Loss) per share 

Basic 
Diluted 

49,219 
7,251 
56,470 

2020 
Pence 
0.81p 
0.71p 

48,400 
5,557 
53,957 

2019 
pence 
(2.49) 
(2.49) 

At 31 December 2020, there were 7,117,276 shares under option.  As required by IAS33 (Earnings per Share), 
the impact of potentially dilutive options was disregarded for the purposes of calculating diluted loss per share 
in the prior year as the Group was loss making.  At 31 December 2019 there were 5,557,643 shares under option 
that would have become dilutive if the Group had been profitable. 

12.  NON-UNDERLYING ITEMS 

Occasionally, we incur costs or receive income that are not representative of the underlying performance of 
the business.  In such instances, those costs or income may be excluded from Adjusted Profit / Loss before 
Tax and recorded separately.  

In 2020, non-underlying costs were £126k, of which £81k related to the impairment of an onerous office lease 
in Australia, and the associated accelerated depreciation of the Right of Use asset. The remaining £45k related 
to a dilapidation provision for the estimated costs associated with the reinstating the Australian office under 
the terms of the lease, which expires in September 2021.    

In 2019, non-underlying costs were £62k and related to onerous lease provisions for an office in the UK, and 
the associated accelerated depreciation of the Right of Use asset. 

13.  INTANGIBLE ASSETS 

Cost 
At 1 January 2019 
Additions  
Currency adjustments 
At 31 December 2019  
Additions 
Currency adjustments 
At 31 December 2020 

Amortisation 
At 1 January 2019 
Charge for the year  
Currency adjustments 
At 31 December 2019  
Charge for the year 
Currency adjustments 
At 31 December 2020 

Net book value 
At 31 December 2019 
At 31 December 2020 

Software 

Intellectual 
property 

Developme
nt costs 

- 
68 
- 
68 
26 

94 

- 
5 
- 
5 
14 
- 
19 

63 
75 

146 
- 
(4) 
142 
3 
(5) 
140 

76 
19 
(2) 
93 
19 
(4) 
108 

49 
32 

723 
331 
- 
1,054 
558 
- 
1,612 

224 
296 
- 
520 
392 
- 
912 

534 
700 

Total 

869 
399 
(4) 
1,264 
587 
(5) 
1,846 

300 
320 
(2) 
618 
425 
(4) 
1,039 

646 
807 

Intellectual property comprises domain name, trademarks and patents and are generally amortised over 15 
years, which is the protected life of the asset.  Development costs are amortised over 3 years.  Software is 
amortised over 5 years. 

59 

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14. LEASES 

15.  PROPERTY, PLANT AND EQUIPMENT 

At 31 December 2020 and 31 December 2019, all of the right of use assets relate to office property leases.  The 
Group has no other material leases or leases for low-value assets. 

A reconciliation is provided below. 

Right of use assets 

At 1 January 
Additions 
Disposals 
Accumulated depreciation on disposals 
Release of onerous provision 
Depreciation 
Impairment 
At 31 December 

2020 

220 
2,028 
(270) 
270 
40 
(365) 
(81) 
1,842 

2019 

545 
- 
- 
- 
- 
(296) 
(29) 
220 

The impairment charge of £81k 
Australia, which are expected 
to be heavily under-utilised or vacant until the expiry of the related lease in September 2021.  The impairment 
ote-down the 
right-of-use asset as at 31 December 2019.  The interest rate used to discount lease liabilities is 4% (2019: 8%). 

Interest on lease liabilities of £56k was recorded in Net Finance Costs during the year (2019: £40k).  The cash 
282k (2019: £296k). 

Lease liabilities 

Within one year 
Within 1 to 5 years 
More than 5 years 

2020 

263 
1,845 
- 
2,108 

2019 

219 
96 
- 
315 

Cost 
At 1 January 2019 
Additions  
Disposals 
Currency adjustments 
At 31 December 2019  
Additions 
Disposals 
Currency adjustments 
At 31 December 2020 

Depreciation 
At 1 January 2019 
Charge for the year  
Disposals 
Currency adjustments 
At 31 December 2019  
Charge for the year 
Disposals 
Currency adjustments 
At 31 December 2020 

Net book value 
At 31 December 2019 
At 31 December 2020 

Equipment 

Vehicles 

Building 
improveme
nts 

780 
65 
- 
(16) 
829 
346 
(452) 
(21) 
702 

603 
112 
- 
(14) 
701 
118 
(452) 
(19) 
348 

128 
354 

42 
- 
(19) 
- 
23 
- 
- 
- 
23 

22 
10 
(11) 
- 
21 
2 
- 
- 
23 

2 
- 

52 
5 
- 
(1) 
56 
22 
(53) 
(2) 
23 

31 
14 
- 
(2) 
43 
13 
(53) 
(1) 
2 

13 
21 

Total 

874 
70 
(19) 
(17) 
908 
368 
(505) 
(23) 
748 

656 
136 
(11) 
(16) 
765 
133 
(505) 
(20) 
373 

143 
375 

Depreciation rates of property, plant and equipment vary from 20% - 33% per year on a reducing balance basis 
and 3 

 8 years on a straight line basis, depending on the nature of the asset. 

16. TRADE AND OTHER RECEIVABLES 

Trade receivables 
Prepayments 
Other receivables 
Trade and other receivables 

2020 

754 
664 
397 
1,815 

2019 

760 
384 
209 
1,353 

Trade receivables are presented net of allowances for doubtful debts of £269k (2019 £139k). Trade receivables 
are  individually  considered  for  impairment  based  on  their  aging  profile  and  any  other  information  that  is 
pertinent to their collectability and that is known at the time. The level of impairment provision applied to each 
receivable  varies  depending  on likelihood  of collection or partial collection of the  debt. The allowance  for 
doubtful debts also includes a provision for expected  credit losses within the remaining  trade receivables, 
based on historical trends and any other known factors.  

Trade receivables are classified as financial assets and there is no difference between their carrying value and 
their fair value.  Whilst trade  receivables represent the most significant credit risk to the Group, there is no 
significant concentration of risk.  Credit risk is limited by our credit checking processes and the fact that our 
software is often mission-critical for our customers.  The ageing of trade receivables that are past due but not 
impaired is as follows: 

Past due 1-30 days 
Past due 31-60 days 
Past due 61+ days 

61 

62 

2020 

2019 

70 
9 
134 

272 
148 
127 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
17.  TRADE AND OTHER PAYABLES AND DEFERRED REVENUE 

Trade payables 
Accruals 
Other payables 
Trade and other payables 

2020 

446 
1,609 
559 
2,614 

2019 

209 
1,791 
265 
2,265 

The expected recognition of deferred revenue as revenue in the income statement will be in the following 
financial years: 

Year ending 31 December 2020 
Year ending 31 December 2021 
Year ending 31 December 2022 
On or after 1 January 2023 
Deferred revenue 

2020 

- 
4,608 
58 
- 
4,666 

2019 

4,233 
200 
- 
- 
4,433 

£4,608k (2019: £4,233k) of deferred revenue is recorded as a current liability.  £58k (2019: £200k) is recorded as 
a non-current liability. 

18. LOANS AND BORROWINGS 

In September 2020, the Company agreed a £2million 3-year multi-currency revolving credit facility with Silicon 
Valley Bank.  No amounts were outstanding under this loan facility at the year-end (2019: £nil). 

The principal terms of the loan are: 

Interest accrues at LIBOR plus a margin of between 3.25% and 3.75%, depending on certain liquidity 
ratios; 

  A commitment fee of 35% of the applicable margin is payable in respect of any undrawn amounts; 

and 
Security is provided in the form of charges over a
the UK, USA and Australia. 

The facility contains two main financial covenants: 

  Quarterly recurring revenue, measured at fixed exchange rates, must exceed certain levels over the 
duration of the facility.  The minimum level is £2,939,000 for the three months ended 30 September 
2020 and increase to £3,888,000 for the three months ending 30 June 2023. 
The Liquidity Coverage Ratio, which is defined as (Cash + 60% of gross trade receivables) divided by 
(total loans utilised), must exceed 1.5. 

19. DEFERRED TAX 

At 1 January 2019 
Recognised in income statement 
Recognised in other comprehensive 
income 
At 31 December 2019  
Recognised in income statement 
Recognised in other comprehensive 
income 
At 31 December 2020 

Intangible 
assets 

Other 

Total 

- 
- 
- 

- 
- 
- 

- 

(6) 
6 
- 

- 
- 
- 

- 

(6) 
6 
- 

- 
- 
- 

- 

Deferred tax assets of £3,466k (2019: £3,323k) have not been recognised in respect of unrelieved tax losses 
because of uncertainty over the timing of their recoverability. The tax losses have no expiry date. 

20. SHARE CAPITAL AND RESERVES 

The Company has one class of ordinary share with a nominal value of £0.0015 which carries no right to fixed 
income.  The Company does not have an authorised share capital.  At 31 December 2020, 49,425,572 (2019: 
48,400,000) shares were in issue and fully paid with a nominal value of £74,138.36 (2019: £72,600.00).  1,025,572 
shares were issued in the year (2019: 386). 

The  Share  Premium  Account  is  the  difference  between  the  amount  paid  for  ordinary  shares  issued  in  the 
Company and the nominal value of those shares less costs of issue. 

The  Demerger  Reserve  represents  the  cumulative  quasi-equity  funding  contributed  by  the  former  parent 
company, Reckon Limited, up to the point of de-merger. 

21.  CONSOLIDATION AND SUBSIDIARIES 

GetBusy plc directly owns 100% of the share  capital  of the following subsidiaries, which together form  the 
Group and which all develop and sell document management and task management software enabling over 
67,000 professional paying users around the world to digitise their operations and be productive while working 
in the office or remotely. 

Subsidiary 
GetBusy UK Limited 

Country of incorporation 
United Kingdom 

GetBusy USA Corporation 

United States of America 

Registered address 
Suite  8,  The  Works,  20  West 
Street, Unity Campus, Cambridge, 
CB22 3FT  

600  N.  Shepherd,  Suite  305, 
Houston, Texas 77007 

Level  5,  79  Commonwealth 
Street,  Surry  Hills,  NSW  2010, 
Australia  

Ground Floor, ITC Building, 9 City 
Road, Auckland, New Zealand  

Upfront  fees  of  £94k  were  incurred  to  establish  the  loan  facility  and  are  being  amortised  to  the  income 
statement over the 3-year life of the facility. 

GetBusy Australia Pty Limited 

Australia 

GetBusy  New  Zealand  Pty 
Limited 

New Zealand 

63 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
22. FOREIGN CURRENCIES 

The following significant exchange rates were used in preparing these financial statements: 

24. RECONCILIATION OF ALTERNATIVE PERFORMANCE MEASURES   

CONSTANT CURRENCY 

a KPI is shown assuming the current year exchange rate is used to translate both the current year and prior 
year figures.  The table below reconciles the constant currency figures to those reported. 

US Dollar 
Australian Dollar 
New Zealand Dollar 

2020 
average 
rate 
1.286 
1.858 
1.969 

2020 
balance 
sheet rate 
1.362 
1.769 
1.886 

2019 
average 
rate 
1.278 
1.835 
1.932 

2019 
balance 
sheet rate 
1.312 
1.873 
1.950 

The Group has limited exposure to transactional currency risk because the individual subsidiaries mainly trade 
predominantly in their own functional currency.  However currency exposure can arise on some intercompany 
transactions  and  balances;  this  is  managed  where  possible  by  swift  settlement  of  balances.    Currency 
exposure  at  31  December  2020  and  31  December  2019  was  not  material  and  so  no  sensitivity  analysis  is 
presented. 

23. RELATED PARTY TRANSACTIONS 

GetBusy  plc  is  the  ultimate  controlling  party  of  the  Group.    Transactions  between  the  Company  and  its 
subsidiaries have been eliminated on consolidation.   

Key  management  remuneration,  which  includes  directors,  was  as  follows.    In  2019  key  management  also 
included  certain  members  of  the  executive  team,  but  a  review  of  the  individual  roles  and  structure  of  the 
business in 2020 led to the determination that in 2020 only the directors met the definition of key management 
in IAS24. 

2020 
Directors 
Other key management personnel 

2019 
Directors 
Other key management personnel 

Salary 

Pension 

Bonus 

Total 

583 
- 
583 

557 
288 
845 

12 
- 
12 

12 
17 
29 

138 
- 
138 

50 
36 
86 

733 
- 
733 

619 
341 
960 

In  2020,  share  option  costs  of  £312k  (2019:  £193k)  were  recorded  relating  to  directors  and  £nil  (2019:  £74k) 
relating to other key management personnel. 

Information on the highest paid director can be found in the Remuneration Report on pages 33 to 36. 

During the year, the Group purchased £30k (2019: £30k) of services from Reckon Limited, which is a related 
party by virtue of having common directors.  The entire amount related to commissions for referred sales.  £nil 
was owed to Reckon Limited at 31 December 2020 (2019: £nil). 

65 

66 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY BALANCE SHEET 

Fixed asset investments 
Investments in subsidiaries 
Intangible assets 

Current assets 
Trade and other receivables 
Cash and bank balances 

Total assets 

Current liabilities 
Trade and other payables 

Total liabilities 

Net assets 

Equity 
Share capital 
Share premium account 
Retained earnings 

2020 

2019 

Note 

C4 
C7 

C5 

C6 

C8 
C8 

1,482 
62 
1,544 

2,361 
1,185 
3,546 
5,090 

(1,567) 
(1,567) 
(1,567) 

1,068 
63 
1,131 

1,243 
757 
2,000 
3,131 

(514) 
(514) 
(514) 

3,523 

2,617 

74 
3,018 
431 
3,523 

73 
2,756 
(212) 
2,617 

As permitted by Section 408 of the Companies Act 2006, a separate profit and loss account of the parent 

profit for the period was £229k (2019: loss of 

£330k).  The accompanying notes form part of the financial statements. 

These financial statements were approved by the Board of Directors on 2 March 2021 and were signed on its 
behalf by: 

Daniel Rabie 

Paul Haworth 

Chief Executive Officer 

Chief Financial Officer 

COMPANY STATEMENT OF CHANGES IN EQUITY 

At 1 January 2019 
Loss for the period 
Issue of shares, net of issue costs 
Share based payments  
At 31 December 2019 
Profit for the period 
Issue of shares, net of issue costs 
Share option costs 
At 31 December 2020 

Share 
capital 

Share 
premium 
account 

Retained 
earnings 

73 
- 
- 
- 
73 
- 
1 
- 
74 

2,756 
- 
- 
- 
2,756 
- 
262 
- 
3,018 

(168) 
(330) 
- 
286 
(212) 
            229 
- 
414 
431 

Total 

2,661 
(330) 
- 
286 
2,617 
229 
263 
414 
3,523 

NOTES TO THE COMPANY FINANCIAL STATEMENTS 

C1. 

COMPANY INFORMATION 

GetBusy plc is a public limited company incorporated in England on 21 June 2017.  Its principal activity is that 
of a holding company for a group of software companies.  Its registered office is Suite 8, The Works, 20 
West Street, Unity Campus, Cambridge, CB22 3FT. 

C2.  BASIS OF PREPARATION 

These company financial statements have been prepared in accordance with Financial Reporting Standard 
102 

esented in Pounds Sterling.   

There are no material accounting policies for which additional specific narrative adds to the boilerplate 

material; if 

The Company has taken advantage of the exemption from preparing a statement of cash flows, on the basis 
that it is a qualifying entity and the consolidated statement of cash flows, included in these financial 

C3.  CRITICAL ACCOUNTING POLICIES AND KEY SOURCES OF ESTIMATION 
UNCERTAINTY 

In the application of FRS102, the Directors have made the following significant judgements: 

In assessing the carrying value of investments in subsidiaries, the directors have made a judgement about 
the long-term cash generating potential of the material subsidiaries.  This assessment takes into account the 
strategy of the business, approved budgets.  
expectations, there may be an impairment in the carrying value of the investments. 

FRS102 requires the use of statistical models to determine the fair value of share options granted to 
employees.  The nature of the options we have granted means a Monte Carlo model has been used by a 
third-party firm to estimate the fair value.  This model makes use of various assumptions, the most significant 
of which are listed in note 9 to the consolidated financial statements, where a full description of share-based 
payment arrangements is contained. 

C4. 

INVESTMENTS IN SUBSIDIARIES 

At 1 January 
Share-based payments 
At 31 December 

2020 

1,068 
414 
1,482 

2019 

782 
286 
1,068 

Investments are initially stated at cost.  In accordance with section 26  of FRS102, the  cost  of investment is 

of subsidiaries is contained in note 21 of the consolidated financial statements. 

C5. 

TRADE AND OTHER RECEIVABLES 

Amounts owed by other group companies 
Prepayments 
Other receivables 
Trade and other receivables 

2020 

2,161 
191 
9 
2,361 

2019 

1,219 
12 
12 
1,243 

67 

68 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
C6. 

TRADE AND OTHER PAYABLES 

Amounts owed to other group companies 
Trade payables 
Accruals 
Other payables 
Trade and other payables 

C7. 

INTANGIBLE ASSETS 

Cost 
At 1 January 2019 
Additions 
At 31 December 2019  
Additions 
At 31 December 2020 

Amortisation 
At 1 January 2019 
Charge for the year 
At 31 December 2019  
Charge for the year 
At 31 December 2020 

Net book value 
At 31 December 2019 
At 31 December 2020 

2020 

2019 

955 
43 
569 

                - 

1,567 

- 
2 
512 
- 
514 

Software 

Total 

- 
68 
68 
12 
80 

- 
5 
5 
13 
18 

63 
62 

- 
68 
68 
12 
80 

- 
5 
5 
13 
18 

63 
62 

C8. 

SHARE CAPITAL AND RESERVES 

The Company has one class of ordinary share with a nominal value of £0.0015 which carries no right to fixed 
income.  The Company does not have an authorised share capital.  At 31 December 2020, 49,425,572 (2019: 
48,400,000) shares were in issue and fully paid with a nominal value of £74,138.36 (2019: £72,600.00).  1,025,572 
shares were issued in the year (2019: 386). 

The  Share  Premium  Account  is  the  difference  between  the  amount  paid  for  ordinary  shares  issued  in  the 
Company and the nominal value of those shares. 

C9.  RELATED PARTY TRANSACTIONS 

The  Company has  taken  advantage of  the exemption afforded  in  FRS102 to  not  disclose  transactions  with 
100% owned subsidiaries.  Related party transactions with directors of the Company are set out in note 23 of 
the Group financial statements.  No  costs are  borne directly by  the Company for staff and directors  of the 
Company. 

69