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FY2024 Annual Report · GoDaddy
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2024
Annual Report


 
 
 
 
1 
GoDaddy 2024 Annual Report
Our performance over the last five years tells the story of your 
faith in our purpose and execution, and our shared success. 
Everything we do is in service of creating value for our customers, 
then transforming that into shareholder value by delivering on 
our North Star: maximizing free cash flow over the long term. 
In 2024, cash provided by operating activities totaled $1.3 
billion, and we achieved an impressive 25% year-over-year 
increase in free cash flow, reaching $1.4 billion, representing 
a five-year CAGR of 16%. We used this cash to return value 
to shareholders. As part of our $4.0 billion multi-year share 
repurchase program authorized in 2022, we have repurchased 
39.4 million shares at an average price of $82.09, representing 
a 23% gross reduction in fully diluted shares outstanding.
As we look ahead, GoDaddy’s journey will continue to evolve. 
We are working to become faster, smarter and more deeply 
integrated into the lives of our customers. Every improvement
in our platform, every AI-driven capability we deliver, and
every seamless and intuitive solution we introduce is designed
to remove friction and unlock our customers’ potential. 
We continue to build a GoDaddy that is better every day.
The targeted outcome of our efforts is also profitable growth.
We are on a path few companies can travel, one where growth and 
margin converge, while delivering exceptional shareholder value.
Dear Fellow 
GoDaddy Stockholders,
In April, GoDaddy shareholders and employees celebrated 
GoDaddy’s 10-year anniversary as a public company. In a 
world with many unknowns, our anniversary celebrated the 
successes of millions of customers and our company’s focus 
and execution on the things we can control — attracting 
high-intent customers and delivering great value to them.
2024 was a strong year of innovation, execution and 
financial results at GoDaddy, and joining the S&P 500 was 
a delightful milestone and validation of our consistent 
performance. On a more personal note, 2024 also marked 
my 5-year anniversary with the company and, as I reflect on 
that, I am grateful for all we have learned and achieved.
I joined GoDaddy with the ambition to evolve our global brand into 
an innovative customer-focused software company. I believe the 
evolution of the GoDaddy Software Platform has been one of the 
two largest transformations at the company, driven by our mantra 
‘fewer things better.’ Powered by innovative data, AI capabilities, 
and our ability to deliver seamless and intuitive experiences 
like GoDaddy Airo®, we’ve demonstrated our progress on that 
ambition. Technology evolution and entrepreneurship continue 
to be strong secular tailwinds for our business long term, and I 
strongly believe that we are in the early stages of our full potential.
Equally important is our transformation to an evidence-
based, decision-making culture. By reducing the number of 
HiPPO (highest paid person’s opinion) decisions and focusing 
team members on instrumenting the business with data and 
experimenting starting with hypotheses, we’re enabling them 
to make better decisions for our customers and shareholders 
more quickly and effectively. In the ideal state, each driven 
and accountable team of employees can independently 
create value and measure their progress maximizing 
execution velocity and minimizing leadership bottlenecks.
Aman Bhutani
Chief Executive Officer
GoDaddy
On the cover: GoDaddy customer Thea Monyeé, www.theamonyee.com
Gross reduction in 
fully diluted shares 
outstanding
Customers
20+
Million
Cash provided 
by operating 
activities
$1.3
Billion
Free cash 
flow ($1.4B)
25%
Increase
23%
Gross Share 
Reduction

 
 
 
 
2 
GoDaddy 2024 Annual Report
Rahiem Thompson is a Jamaican-American 
entrepreneur with a deep passion for technology 
and cinematography. His journey began 
at a young age, experimenting with video 
creation, smartphone hacking, and indulging 
in his love for gaming and editing montages. 
Over time, Rahiem honed these skills, 
transforming them into professional services.  
While still in college, Rahiem founded his 
company, Roletape, which has since flourished. 
Based in Charlotte, North Carolina, Roletape 
offers commercial video production and 
photography services both across the U.S. 
and internationally. The company specializes 
in capturing life’s most significant moments, 
providing clients with top-notch photographers 
and videographers for major life events like 
birthdays, weddings, and graduations.  
As Roletape’s projects expanded, so did the team. 
Constant reinvestment into the business ensures 
continued growth and quality. With the support of 
GoDaddy’s tools and his family’s encouragement, 
Rahiem is realizing his dream of running a 
thriving creative business. The company’s 
website and online appointment system help 
streamline operations and drive growth. 
Rahiem Thompson
Thea Monyeé, is an accomplished artist, 
author, speaker, and host of the “Shaping the 
Shift” podcast. Thea uses diverse mediums 
to help others embrace change and joy in 
their daily lives. She facilitates experiences 
and communities that advocate joy. 
"I started the business partially because, when 
you're an artist, you need somewhere to put it. 
It was really working with GoDaddy that made me 
realize, oh, it's a business. I'm an entrepreneur," 
says Monyeé. "I've redone that website about 
three times because, as I've evolved, the website 
evolved with me. And that's one thing I absolutely 
love about the product—I don't feel fixed. I can 
adapt. I can grow. And the website and the features 
grow with me. In fact, over the years, the features 
have grown, and there are new things that I could 
integrate that, when I first started, I couldn't do."
Thea Monyeé
Founded in 2020 and opening its doors in 
November 2021, Luminati Labs is a Seattle-based 
facial studio created by entrepreneur Naomi Lewis 
and her daughter Willow. After operating a luxury 
spa for 22 years, Naomi wanted to offer a more 
affordable and fun facial experience. With the 
help of local artists and designers, Luminati Labs 
was brought to life with its signature bright yellow 
interior. The studio offers targeted, exciting facial 
treatments along with tasty wellness smoothies.   
Luminati Labs is looking to grow by having their 
website drive more foot traffic and support their 
goal to expand and create their own beauty and 
wellness product line. Naomi shared her delight 
with GoDaddy Airo®, highlighting how its intuitive 
AI website builder allowed her to easily create 
an amazing website without any prior technical 
experience. For small business owners like Naomi, 
GoDaddy Airo is a dream tool that enables 
building a professional online presence with ease.
Naomi & Willow Lewis
THEA MONYEÉ  THEAMONYEE.COM
Founded in March 2024 by CEO Josiah Myers, 
Spilt Social is a unique company based in the 
heart of Columbus, Ohio. Driven by a desire to
transform traditional social gatherings, Spilt 
Social strives to create curated experiences that 
promote healthier social lives through art, music, 
fitness, wellness, dating, and networking events. 
With a vision to elevate the social scene to new 
heights, the company stands out as a pioneer  
in its city, offering a fresh perspective on  
community engagement. 
“We knew there was a total lack of creativity in  
the event and membership-based offerings around 
the city,” says Myers. “We found a few leaders 
in the community who felt the same way and 
wanted to bring the social scene to the next level.” 
Josiah Myers
SPILT SOCIAL  SPILTSOCIAL.COM
LUMINATI LABS  LUMINATILABS.COM
ROLETAPE  ROLETAPE.COM

 
 
 
 
3 
GoDaddy 2024 Annual Report
$825M
$960M
$1,096M
$1,254M
$1,506M
2020
2021
2022
2023
2024
$3.8M
$4.2M
$4.4M
$4.6M
2020
2021
2022
2023
Core Revenue
Total Revenue
A&C Revenue
Total Bookings
$5.0M
2024
2020
2021
2022
2023
2024
$170
$187
$197
$220
$203
2020
2021
2022
2023
2024
20.1M
20.7M
20.9M
20.5M
21.0M
$722M
$872M
$1,013M
$353M
$(494)M
2020
2021
2022
2023
2024
Net Cash Provided by Operating 
Activities & Unlevered Free Cash Flow
 Net Income (Loss) & NEBITDA
Customers & ARPU
Revenue & Bookings
uFCF
NEBITDA
Customers
GoDaddy began reporting its operating results in two reportable segments, Applications & Commerce and Core Platform, in January 2022.
Retrospective revised reporting was made available for the years ended December 31, 2021 and 2020 only. 
ARPU
For definitions of Bookings, Customers and ARPU, please see Appendix A to this 2024 Annual Report. Unlevered free cash flow (uFCF) and Normalized EBITDA 
(NEBITDA) are not financial measures prepared in accordance with U.S. generally accepted accounting principles (GAAP). For definitions of and a reconciliation 
between each non-GAAP financial measure and its nearest GAAP equivalent, please see Appendix A to this 2024 Annual Report.
$980M
$829M
$765M
$1,048M
$1,288M
$1,396M
$937M
Net Income (Loss) (inclusive of
non-routine items) 
Net Cash Provided
by Operating Activities
$243M
$1,134M
$1,376M
$4.3M
$4.1M
$3.8M
$3.3M
$4.6M


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