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Goodfood Market

food · TSX Consumer Cyclical
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Ticker food
Exchange TSX
Sector Consumer Cyclical
Industry Personal Products & Services
Employees 1001-5000
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FY2019 Annual Report · Goodfood Market
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2019
ANNUAL REPORT

1

PROFILE

 is a leading online grocery company in Canada. We deliver 

fresh meals and grocery products coast to coast and make it easier 

for  our  members  to  enjoy  delicious  meals  at  home,  every  week. 

Goodfood’s mission is to make the impossible come true, from farm 

to  kitchen,  and  we  achieve  that  by  empowering  our  members  to 

complete their weekly meal planning and grocery shopping in less 

than 1 minute. Goodfood members have access to a unique selection 

of products online and exclusive pricing made possible by our world-

class fulfilment ecosystem that nearly eliminates food waste and the 

expensive grocery store brick-and-mortar overhead.

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2

 
AT A GLANCE

GOODFOOD’S NATIONAL OPERATING FOOTPRINT REACHES 
95% OF THE CANADIAN POPULATION
$750M of sales capacity and 302,000 sq. ft in four production facilities

1

2

WESTERN CANADA

Capacity to serve 

150-200K subscribers(1)

4

3

EASTERN CANADA

Capacity to serve 

300-400K subscribers(1)

1. VANCOUVER, BC

2. CALGARY, AB

3. MONTREAL, QC - BREAKFAST

4. MONTREAL, QC

84,000 sq. ft production  
and distribution facility 
($50M sales capacity)
Opening in FY2020

43,000 sq. ft production 
and distribution facility 
($200M sales capacity)

20,000 sq. ft production and distribution 
facility for breakfast meal solutions 
($100M sales capacity)

HQ & 155,000 sq. ft production 
and distribution facility 
($400M sales capacity)

1,800

200,000

4

$161,333

$200,830

EMPLOYEES

SUBSCRIBERS1

PRODUCTION 
FACILITIES

REVENUE

(in thousands of 
Canadian $)

GMS1

(in thousands of 
Canadian $)

(1)  This is a metric or non-IFRS financial measure which does not have a standardized meaning prescribed by IFRS and may therefore not be comparable to similar  
  measures presented by other issuers. Please refer to the Metrics and Non-IFRS financial measures section in the Management’s Discussion and Analysis.

3
3

3-YEAR FINANCIAL HIGHLIGHTS

(In thousands of Canadian dollars except active subscribers, margins and per share data)

  For the years ended August 31, 

2019  

% ∆  

2018  

% ∆  

2017

  OPERATING RESULTS 

  Active subscribers(1) 

  Revenue 

  Gross merchandise sales(1) 

	 Gross	profit	

  Gross margin 

	 Adjusted	gross	profit(1) 

  Adjusted gross margin(1) 

  Net loss being comprehensive loss 

  Basic and diluted loss per share 

  FINANCIAL POSITION 

  Cash(2) 

  Fixed assets 

  Total assets 

  Total debt(3) 

  Shareholders’ equity 

  CASH FLOWS PROVIDED BY (USED IN) 

  Operating activities 

  Financing activities 

Investing activities 

200,000  

$161,333  

200,830 

40,310 

125% 

129%  

139% 

175% 

89,000  

187% 

$70,502  

256% 

84,093 

264% 

14,660 

308% 

25.0% 

4.2 pp 

20.8% 

2.7 pp 

79,807 

39.7% 

(20,937) 

(0.38) 

$47,649 

13,545 

80,783 

14,031 

17,401 

$880 

29,555 

(7,239) 

182% 

6.1 pp 

28,251 

311% 

33.6% 

3.8 pp 

(9,434) 

(0.19) 

$24,453 

6,006 

34,309 

2,592 

16,456 

$176 

10,901 

(4,171) 

31,000

$19,796

23,081

3,590

18.1%

6,875

29.8%

(9,866)

(0.32)

$17,548

2,300

21,310

512

16,352

$(1,885)

20,767

(1,853)

(1)  This is a metric or non-IFRS financial measure which does not have a standardized meaning prescribed by IFRS and may therefore not be comparable to similar  
  measures presented by other issuers. Please refer to the Metrics and Non-IFRS financial measures section in the Management’s Discussion and Analysis.

(2)  Includes cash, cash equivalents and restricted cash.

(3)  Includes the line of credit and the current and non-current portion of the long-term debt.

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KEY HIGHLIGHTS OF 2019

  NEW MEAL SOLUTIONS

  •  Launched 75+ private-label grocery products and rapidly increasing our offering

  •  Launched 27+ new breakfast meal solutions

  •  Launched ready-to-eat meal solutions inspired by Goodfood’s best-rated recipes 

  •  Launched value-positioned meal kit brand Yumm.ca

  •  Launched Clean 15 meal kit plan

  EXPANDING PRODUCTION AND SALES CAPACITY

  •  Expanded main Montreal facility to 155,000 sq. ft

  •  Leased 84,000 sq. ft facility in Vancouver

  •  Leased 20,000 sq. ft facility for breakfast meal solutions in Montreal 

  •  Expanded production section of Calgary facility

  •  Invested significantly in automation to drive operating efficiency and improve 

  cost structure 

  •  $750 million of sales capacity across 4 production facilities

Jonathan Ferrari, Co-Founder, Chairman 
of the Board and CEO, featuring the new 
eco-friendly reusable box.

  NEW FINANCING

  •  Obtained new bank and secured debt financing for a total of $25.5 million

  •  Completed equity financing for gross proceeds of $26.3 million 

IMPROVING MEMBER EXPERIENCE

  •  Launched proprietary eco-friendly reusable box to help eliminate several million 

  single-use packaging items

  •  Developed and launched mobile App to simplify members’ ordering process

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EVOLUTION OF KEY METRICS

SUBSCRIBERS(1)

+125%

159,000

189,000

200,000

126,000

89,000

Q4-18

Q1-19

Q2-19

Q3-19

Q4-19

REVENUE AND GMS(1) TRAILING 12 MONTHS
(in thousands of Canadian $)

GMS(1) GROWTH
+139%

200,830

170,664

161,333

107,923

109,804

135,618

137,445

84,093

88,884

70,502

Q4-18

Q1-19

Q2-19

Q3-19

Q4-19

Revenue

GMS(1)

GROSS PROFIT (%) AND ADJUSTED GROSS PROFIT (%)(1)

35.0%

37.7%

37.8%

21.5%

21.9%

20.9%

41.6%

40.7%

28.3%

26.7%

+5.7
pp

+5.2
pp

Q4-18

Q1-19

Q2-19

Q3-19

Q4-19

Gross	profit	(%)

Adjusted	gross	profit	(%)(1)

(1)  This is a metric or non-IFRS financial measure which does not have a standardized meaning prescribed by IFRS and may therefore  
  not be comparable to similar measures presented by other issuers. Please refer to the Metrics and Non-IFRS financial measures  

6

section in the Management’s Discussion and Analysis.

 
MESSAGE TO SHAREHOLDERS

Jonathan Ferrari 
Co-Founder, Chairman of the Board and CEO

Neil Cuggy 
Co-Founder, Director, President and COO

Goodfood  continues  to  attain  key  milestones  on  its  journey  to  become  Canada’s 

leading online grocer. In 2014, we founded the Company by combining our passion 

for food and technology. Five years later, we are an industry disrupter and leading 

player in the Canadian online grocery market, with an impressive growth profile, 

a  unique  customer  experience,  a  diverse  product  offering,  and  state-of-the-art 

operations across Canada.

CONTINUED GROWTH

Over the past year, we have demonstrated our ability to stay at the forefront of today’s food industry, 

contributing  to  its  rapid  evolution.  Leveraging  our  unique  platform  and  obsession  with  member 

experience, we have more than doubled our active Goodfood subscribers(1) – from 89,000 a year ago 

to 200,000 at the end of Fiscal 2019. Growing our subscriber(1) base by 125% has translated in gross 

merchandise sales(1) growth of 139%, allowing us to surpass the $200 million mark for the first time.

To support our continued growth, we have undertaken important strategic initiatives to expand our 

operations and improve our efficiency. In Montreal and Calgary, our recently completed expansions 

have  more  than  doubled  our  production  capacity.  With  the  addition  of  a  new  facility  in  Montreal, 

focusing on breakfast meal solutions, and the upcoming opening of a facility in Vancouver, Goodfood 

is well positioned to continue on its growth trajectory and support sales of up to $750 million with the 

existing operating footprint. 

7

(1)  This is a metric or non-IFRS financial measure which does not have a standardized meaning prescribed by IFRS and may  
therefore not be comparable to similar measures presented by other issuers. Please refer to the Metrics and Non-IFRS  

  financial measures section in the Management’s Discussion and Analysis.

 
MESSAGE TO SHAREHOLDERS

With  profitability  in  mind,  we  have  invested  significantly  in  automation,  dedicating  capital  and 

resources  to  improve  the  efficiency  of  our  operations  and  cost  structure.  Automation  is  leading  to 

substantial optimization of our labor cost in addition to moving our fulfilment operations to world-

class level. 

MORE AND BETTER CHOICES, FOR A BETTER EXPERIENCE

Our growth this year has been in large part driven by the exceptional experience we offer our members. 

Goodfood’s mission is to make the impossible come true, from farm to kitchen, and we have taken 

important steps forward in achieving this mission with our subscriber experience. In addition to our 

growing meal kit offering, we have introduced key new products: 

  •  Breakfast: Delicious smoothies, artisanal oat bowls and chef-inspired omelettes 

  •  Ready-to-eat:  Meals  ready  to  be  enjoyed  in  2-4  minutes,  inspired  by  Goodfood-developed,  

  highly rated recipes

  •  Private-label grocery items: Products of high quality, priced at a ~15% discount to the grocery- 

  store  branded  equivalents  by  eliminating  expensive  overhead,  waste  and  the  need  for  brick- 

  and-mortar stores

To lead these initiatives, we have hired exceptionally talented people who align closely with our core 

values of dedication to Goodfood and our members, hunger for improvement and the pursuit of doing 

more with less. Their strong profiles and work experience at internationally renowned institutions 

will go a long way in building successful new product lines and continuing to improve our members’ 

experience.

Our new product offerings are a core part of Goodfood’s strategy and our goal of being the Canadian 

leader in online grocery delivery. The food grocery retail industry in Canada is valued at approximately 

$124 billion and we are working to capture a large part of its growing online portion, estimated by 

industry analysts to increase from below $2 billion to more than $13 billion in the near term.

Our new product offerings have also been developed to respond to our members’ demands. We are 

completely  focused  on  our  customers’  happiness  and  believe  that  their  satisfaction  is  the  clearest 

driver  of  returns  for  our  shareholders.  Every  day,  our  team  works  tirelessly  to  improve  member 

experience, offer better choices and drive our mission forward.

A GREEN VISION FOR GOODFOOD

Each and everyone of us has a level of responsibility towards the environment. Goodfood, as a rapidly 

growing company, industry disruptor and corporate citizen, has taken concrete action to ensure that 

we do our part for the planet and for the generations to come. Not only do we collect cardboard boxes 

in major Canadian cities, but we have also launched a new and proprietary reusable box and ice pack 

to  eliminate  several  million  of  single-use  packaging.  Moreover,  we  are  committed  to  reducing  our 

use of plastic inside our delivery boxes by 50% in the upcoming 12 months. Together, these initiatives 

confirm our green vision while still providing a positive return on investment for our shareholders. 

8

 
 
 
MESSAGE TO SHAREHOLDERS

2020 AND BEYOND

Fiscal  year  2019  has  been  a  resounding  success.  By  reaching  the  200,000  subscribers(1)  mark,  we 

have cemented our market leadership and opened new possibilities for Goodfood. As we embark in a 

new year, our successful strategy could not provide us with a clearer path for growth and profitability.

In Fiscal 2020 and beyond, our strategy will build on the firm belief that our meal solutions will be 

at the center of the Canadian digital grocery basket and be completed by our private label product 

offering.  We  will  continue  to  build  a  presence  in  home  meal  solutions  and  put  our  efforts  into 

becoming the leading Canadian online grocer. We will also further invest in automation to make our 

operations more cost-efficient and make fulfilment not only a core competency, but a competitive 

advantage for Goodfood.

With  our  strong  operating  footprint  and  exceptional  team  of  professionals,  we  are  gearing  for 

another successful year in 2020, and well beyond.

MOST IMPORTANTLY

Having grown our workforce by 1,000 employees, our exceptional performance this year reflects the 

dedication of our people and the unwavering confidence of our shareholders, members, suppliers 

and other stakeholders. We want to express our deep appreciation for your trust and support.

Our  Board  of  Directors  also  plays  a  key  role  in  providing  guidance  and  bolstering  our  corporate 

governance. We would like to thank Guy Leblanc, who stepped down this year to become Head of 

Investissement  Québec,  for  his  contribution  and  extend  a  warm  welcome  to  Terry  Yanofsky  and 

François Vimard, who joined the Board in May and August, respectively. Their combined experience 

will be instrumental in guiding Goodfood to its next level of growth.

When  we  put  together  our  first  meal  kits  in  2014,  we  envisioned  continuously  improving  the 

experience of Canadians in the kitchen. Our goal to be in every kitchen, every day, is ever closer. As 

we continue to build towards that ambitious goal, it is with great pride that we share with you our 

exceptional Fiscal year 2019 financial results. 

Sincerely,

Jonathan Ferrari  

Neil Cuggy

Co-Founder, Chairman of the Board  

Co-Founder, Director, President

and CEO  

and COO

9

(1)  This is a metric or non-IFRS financial measure which does not have a standardized meaning prescribed by IFRS and may  
therefore not be comparable to similar measures presented by other issuers. Please refer to the Metrics and Non-IFRS  

  financial measures section in the Management’s Discussion and Analysis.

 
 
 
 
 
 
 
 
 
BOARD OF DIRECTORS

JONATHAN FERRARI

NEIL CUGGY

Co-Founder, Chairman of the 

Co-Founder, Director, President and 

Board & CEO

COO

HAMNETT HILL

Director

DONALD OLDS

Director

TERRY YANOFSKY

Director

FRANÇOIS VIMARD

Director

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MANAGEMENT DISCUSSION AND   
ANALYSIS

GOODFOOD 
MARKET 
CORP.

YEAR ENDED AUGUST 31, 2019

Goodfood Market Corp.  

TABLE OF CONTENTS 

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

BASIS OF PRESENTATION ....................................................................................................................... 13 

FORWARD-LOOKING STATEMENTS ....................................................................................................... 13 

NON-IFRS MEASURES .............................................................................................................................. 14 

COMPANY OVERVIEW .............................................................................................................................. 14 

FINANCIAL OUTLOOK ............................................................................................................................... 14 

FISCAL 2019 HIGHLIGHTS........................................................................................................................ 15 

SELECTED ANNUAL FINANCIAL INFORMATION ................................................................................... 18 

METRICS AND NON-IFRS FINANCIAL MEASURES ................................................................................ 18 

RESULTS OF OPERATIONS – FISCAL 2019 AND 2018 ......................................................................... 22 

RESULTS OF OPERATIONS – THREE-MONTH PERIODS ENDED AUGUST 31, 2019 AND 2018 ...... 23 

FINANCIAL POSITION ............................................................................................................................... 25 

LIQUIDITY AND CAPITAL RESOURCES .................................................................................................. 26 

SELECTED  QUARTERLY  INFORMATION  AND  RECONCILIATION  OF  QUARTERLY  NON-IFRS 
MEASURES ................................................................................................................................................ 29 

TRENDS AND SEASONALITY ................................................................................................................... 29 

FINANCIAL RISK MANAGEMENT ............................................................................................................. 30 

BUSINESS RISK ......................................................................................................................................... 30 

ADDITIONAL FINANCING REQUIREMENTS ............................................................................................ 30 

OFF-BALANCE SHEET ARRANGEMENTS .............................................................................................. 30 

FINANCIAL INSTRUMENTS ...................................................................................................................... 31 

RELATED PARTY TRANSACTIONS ......................................................................................................... 31 

OUTSTANDING SHARE DATA .................................................................................................................. 31 

USE OF PROCEEDS FROM PUBLIC OFFERINGS .................................................................................. 32 

SEGMENT REPORTING ............................................................................................................................ 33 

DIVIDEND POLICY ..................................................................................................................................... 33 

CRITICAL ACCOUNTING ESTIMATES ..................................................................................................... 33 

ADOPTION OF NEW ACCOUNTING STANDARDS ................................................................................. 33 

STANDARDS ISSUED BUT NOT YET EFFECTIVE .................................................................................. 34 

DISCLOSURE  CONTROLS  AND  PROCEDURES  AND  INTERNAL  CONTROL  OVER  FINANCIAL 
REPORTING ............................................................................................................................................... 35 

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Goodfood Market Corp.  

BASIS OF PRESENTATION 

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

The  following  has  been prepared  for  the  purposes  of  providing  Management’s Discussion  and  Analysis 
(“MD&A”) of the financial condition of Goodfood Market Corp. and its subsidiary (also referred to in this 
MD&A as “we”, “our”, “Goodfood” or “the Company”) as at August 31, 2019, and the operating results of 
the Company for the year then ended. In March 2019, the Company created a wholly-owned subsidiary, 
Yumm Meal Solutions Corp. This MD&A is dated November 14, 2019, and reflects information available at 
this  date.  All  references  in  this  MD&A  to  Fiscal  2019  and  to  Fiscal  2018  are  to  the  fiscal  year  ended       
August 31, 2019, and August 31, 2018, respectively. This document should be read in conjunction with the 
Company’s  Consolidated  Annual  Audited  Financial  Statements  and  notes  thereto  for  the  year  ended    
August 31, 2019. All amounts herein are expressed in Canadian dollars unless otherwise indicated.  

The  Company’s  Consolidated  Annual  Audited  Financial  Statements  were  prepared  in  accordance  with 
International Financial Reporting Standards (“IFRS”) as issued by the International Accounting Standards 
Board  (“IASB”)  and  the  financial  information  herein  was  derived  from  those  statements.  Goodfood  has 
applied IFRS 15, Revenue from Contracts with Customers (“IFRS 15”), and IFRS 9, Financial instruments 
(“IFRS 9”) and has early adopted IFRS 16, Leases (“IFRS 16”).  

Management  determines  whether  information  is  material  based  on  whether  they  believe  a  reasonable 
investor’s decision to buy, sell or hold securities of the Company would likely be influenced or changed 
should the information be omitted or misstated, and discloses material information accordingly. 

FORWARD-LOOKING STATEMENTS 

This  MD&A  contains  “forward-looking  information”  within  the  meaning  of  applicable  Canadian  securities 
legislation. Such forward-looking information includes, but is not limited to, information with respect to our 
objectives and the strategies to achieve these objectives, as well as information with respect to our beliefs, 
plans, expectations, anticipations, estimates and intentions. This forward-looking information is identified 
by the use of terms and phrases such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, 
“anticipate”, “plan”, “foresee”, “believe”, and “continue”, as well as the negative of these terms and similar 
terminology,  including  references  to  assumptions,  although  not  all  forward-looking  information  contains 
these terms and phrases. Forward-looking information is provided for the purposes of assisting the reader 
in understanding the Company and its business, operations, prospects and risks at a point in time in the 
context  of  historical  and  possible  future  developments  and  therefore  the  reader  is  cautioned  that  such 
information  may  not  be  appropriate  for  other  purposes.  Forward-looking  information  is  based  upon  a 
number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond 
our control, which could cause actual results to differ materially from those that are disclosed in, or implied 
by,  such  forward-looking  information.  These  risks  and  uncertainties  include,  but  are  not  limited  to,  the 
following risk factors which are discussed in greater detail under “Risk Factors” in the Company’s Annual 
Information  Form  for  the  year  ended  August  31,  2019  available  on  SEDAR  at  www.sedar.com:  limited 
operating  history,  negative  operating  cash  flow,  food  industry,  quality  control  and  health  concerns, 
regulatory  compliance,  regulation  of  the  industry,  public  safety  issues,  product  recalls,  damage  to 
Goodfood’s reputation, transportation disruptions, product liability, ownership and protection of intellectual 
property,  evolving  industry,  unionization  activities,  reliance  on  management,  factors  which  may  prevent 
realization  of  growth  targets,  competition,  availability  and  quality  of  raw  materials,  environmental  and 
employee health and safety regulations, online security breaches and disruption, reliance on data centers, 
open  source  license  compliance,  future  capital  requirements,  operating  risk  and  insurance  coverage, 
management of growth, limited number of products, conflicts of interest, litigation, catastrophic events, risks 
associated with payments from customers and third parties, being accused of infringing intellectual property 
rights  of  others  and,  climate  change  and  environmental  risks.  Although  the  forward-looking  information 

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Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

contained  herein  is  based  upon  what  we  believe  are  reasonable  assumptions,  readers  are  cautioned 
against placing undue reliance on this information since actual results may vary from the forward-looking 
information. Certain assumptions were made in preparing the forward-looking information concerning the 
availability  of  capital  resources,  business  performance,  market  conditions,  and  customer  demand. 
Consequently,  all  of  the  forward-looking  information  contained  herein  is  qualified  by  the  foregoing 
cautionary statements, and there can be no guarantee that the results or developments that we anticipate 
will be realized or, even if substantially realized, that they will have the expected consequences or effects 
on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise 
indicates, the forward-looking information contained herein is provided as of the date hereof, and we do not 
undertake to update or amend such forward-looking information whether as a result of new information, 
future events or otherwise, except as may be required by applicable law.  

NON-IFRS MEASURES 

Certain financial measures used in this MD&A do not have any standardized meaning under IFRS, including 
“Gross merchandise sales”, “Adjusted gross profit”, “Adjusted gross margin”, “EBITDA”, “Adjusted EBITDA” 
and “Adjusted EBITDA margin”. For the definition and reconciliation of these non-IFRS financial measures 
to the most comparable IFRS financial measures, as applicable, see the “Metrics and Non-IFRS Financial 
Measures” section of this MD&A.  

COMPANY OVERVIEW 

Goodfood is a leading online grocery company in Canada, delivering fresh meal solutions and grocery items 
that make it easy for members from coast to coast to enjoy delicious meals at home every week. Goodfood’s 
mission is to make the impossible come true, from farm to kitchen, by enabling members to do their weekly 
meal planning and grocery shopping in less than 1 minute. Goodfood members get access to a unique 
selection of products online as well as exclusive pricing made possible by its world-class direct-to-consumer 
fulfilment ecosystem that cuts out food waste and expensive retail overhead. The Company has its main 
production  facility  and  administrative  offices  based  in  Montreal,  Quebec,  and  two  secondary  production 
facilities in Alberta and Quebec, with an additional production facility scheduled to open in January 2020 in 
British Columbia. Goodfood had 200,000 active subscribers as at August 31, 2019.  

FINANCIAL OUTLOOK 

The  online  grocery  industry  is  one  of  the  fastest  growing  industries  in  the  world.  As  a  result,  Goodfood 
believes  that  there  are  significant  opportunities  and  advantages  to  rapidly  grow  its  subscriber  base  by 
continuing to invest in highly targeted marketing campaigns, capacity expansion through additional facilities 
and  investments  in  automation,  increasing  its  product  offering  and  in  continuing  to  expand  its  national 
platform.  Goodfood's  strategy  is  in  part  to  delay  short-term  profitability  in  order  to  invest  in  long-term 
shareholder value creation. Growing Goodfood's market share, scale and product offering will allow the 
Company to deliver greater value to its customers while attaining high returns on invested capital. As the 
Company grows its subscriber base, we are confident that Goodfood will achieve economies of scale and 
additional  efficiencies  which  will  lead  to  improvements  in  profitability  while  maintaining  an  unrivalled 
experience for subscribers.  

These objectives are based upon assumptions and are subject to risks and uncertainties, many of which 
are beyond our control. These risks and uncertainties could cause actual results to differ materially from 
these objectives. See the ‘‘Forward-Looking Statements’’ and ‘‘Business Risk” sections of this MD&A. 

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Goodfood Market Corp.  

FISCAL 2019 HIGHLIGHTS 

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

HIGHLIGHTS OF FISCAL 2019 COMPARED TO FISCAL 2018 (1) 

  Revenue reached $161.3 million, an increase of $90.8 million, or 129%.  

  Gross margin reached 25.0%, an improvement of 4.2 percentage points. 

  Gross profit reached $40.3 million, an increase of $25.7 million, or 175%.  

  Net loss reached $20.9 million, an increase of $11.5 million, resulting in net loss per share of $0.38. 

  Cash provided by operating activities reached $0.9 million, an increase of $0.7 million. 

  Cash  and  cash  equivalents  and  restricted  cash  as  at  August  31,  2019  reached  $47.6  million,  an 

increase of $23.2 million compared to August 31, 2018. 

  Gross merchandise sales reached $200.8 million, an increase of $116.7 million, or 139%.  

  Adjusted gross margin reached 39.7%, an improvement of 6.1 percentage points. 

  Adjusted gross profit reached $79.8 million, an increase of $51.6 million, or 182%.  

  Active subscribers reached 200,000 as at August 31, 2019, an increase of 111,000, or 125%, compared 

to August 31, 2018. 

HIGHLIGHTS  OF  THE  THREE-MONTH  PERIOD  ENDED  AUGUST  31,  2019  COMPARED  TO  THE 
THREE-MONTH PERIOD ENDED AUGUST 31, 2018 (1) 

  Revenue reached $45.3 million, an increase of $23.9 million, or 112%.  

  Gross margin reached 26.7%, an improvement of 5.2 percentage points. 

  Gross profit reached $12.1 million, an increase of $7.5 million, or 163%.  

  Net loss reached $5.9 million, an increase of $2.9 million, resulting in net loss per share of $0.10. 

  Cash used in operating activities reached $2.7 million, a decrease of $3.6 million. 

  Gross merchandise sales reached $56.0 million, an increase of $30.2 million, or 117%.  

  Adjusted gross margin reached 40.7%, an improvement of 5.7 percentage points. 

  Adjusted gross profit reached $22.8 million, an increase of $13.8 million, or 152%.  

(1)   The transition to IFRS 16 on September 1, 2018 had an impact on gross margin, adjusted gross margin, 
gross profit, adjusted gross profit, net loss and cash provided by operating activities. Refer to the related 
sections of this MD&A for the impact of the transition to IFRS 16. 

KEY HIGHLIGHTS OF FISCAL 2019 AND SUBSEQUENT EVENTS 

Expansion of Main Production Facility Located in Quebec, Canada  

On September 24, 2018, the Company signed an amendment to the lease of the main production facility 
located  in  Montreal,  to  renew  and  extend  the  term  of  the  initial  premises  and  lease  an  additional             
72,000 square-feet area, expanding to a total of 155,000 square feet, which doubles the production capacity 
of the facility. The initial lease term ends in October 2023 with renewal options for a further fifteen years. 
The leasehold improvements were substantially completed by August 31, 2019. It allowed the Company to 
efficiently manage its continued strong growth through added meal kit production capabilities and capacity 
to provide additional grocery products to its customers.  

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Goodfood Market Corp.  

Debt Financing 

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

In November 2018, the Company signed an agreement with a leading Canadian financial institution for a 
secured three-year term loan of $10 million, a $2.5 million revolving line of credit and $1 million in other 
short-term  financing.  In  April  2019,  the  Canadian  financial  institution  increased  the  amount  in  other         
short-term financing from $1 million to $3 million.  

In August 2019, the Company obtained a commitment from the same Canadian financial institution for an 
additional  secured  term  loan  of  $2.5  million,  bearing  the  same  terms  as  the  agreement  signed  in     
November 2018. The Canadian financial institution also increased the amount of the revolving line of credit 
from $2.5 million to $10 million and the amount of other short-term financing from $3 million to $5 million.  

The term loan and the revolving line of credit bear variable interest at the Canadian Dollar Offered Rate 
(“CDOR”)  plus  2.50%.  The  term  loans  are  repayable  in  quarterly  installments  of  $125  thousand  and           
$31 thousand beginning on December 4, 2020 and August 31, 2020, respectively, with a bullet repayment 
of the balance at the end of the term in November 2021.  

As at August 31, 2019, $1.5 million of the revolving line of credit was disbursed and $12.5 million of the 
term loans were disbursed with proceeds used to fund expansion capital expenditures, invest in automation 
and refinance the Company’s long-term debt.  

In March 2019, the Company signed two interest rate swap agreements with the same leading Canadian 
financial  institution.  With  these  agreements,  the  Company  effectively  fixed  the  interest  rate  on  notional 
amounts  of  $2.5  million  and  $1.3  million,  at  rates  of  4.72%  and  4.57%,  respectively,  of  the  Company’s     
long-term debt until maturity in November 2021. 

Equity Issuance 

On February 22, 2019, the Company completed a public offering and issued 6,019,212 common shares for 
gross proceeds of $21.1 million. The Company has used a portion of these proceeds and will continue to 
use  the  proceeds  for  investments  in  automation,  the  expansion  of  the  Alberta  production  facility,  the 
development  and  rollout  of  breakfast  and  ready-to-eat  meal  solutions,  the  development  of  sustainable 
packaging,  working  capital  and  general  corporate  purposes.  Refer  to  the  “Use  of  Proceeds  from  Public 
Offerings” section of this MD&A for more information on use of proceeds. 

Expansion of Alberta, Canada Production Facility 

During the second half of Fiscal 2019, the Company undertook major leasehold improvements in its Alberta, 
Canada  production  facility  in  order  to  increase  the  production  capacity  of  this  facility.  The  leasehold 
improvements were substantially completed by August 31, 2019. The added capacity will contribute to fulfill 
the growing demand for Goodfood products in Alberta and Western Canada in general. 

Yumm.ca 

On May 16, 2019, the Company announced the launch of Yumm.ca, a value meal solutions option targeting 
cost-conscious customers available nationwide.  

Breakfast Meal Solutions and Production Facility 

On June 10, 2019, the Company announced that its first breakfast meal solution, ready-to-blend superfood 
smoothies,  was  now  available  across  Canada.  Since  then,  the  Company  has  expanded  the  breakfast 
product offering through the development of artisanal oat bowls and savoury omelettes. 

On  June  18,  2019,  the  Company  signed  a  five-year  lease  with  a  renewal  option  of  three  years  for  a        
20,000 square-feet breakfast production facility located in Quebec, Canada. Fixed rent payments represent 
a total commitment of $895 thousand. Operations began in the new facility in August 2019.  

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Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

British Columbia, Canada Production Facility 

On  July  3,  2019,  the  Company  signed  a  ten-year  lease  with  a  renewal  option  of  five  years  for  an              
84,000 square-feet production facility located in British Columbia, Canada. The facility’s delivery date was 
October 1, 2019, and the payment commencement date is January 15, 2020. Leasehold improvements in 
the facility began on October 1, 2019, and management intends to begin operations in the new facility in 
the beginning of calendar year 2020. Fixed rent payments represent a total commitment of $14.6 million. 
The  facility  will  be  used  to  service  customers  in  British  Columbia,  and  offers  flexibility  in  operational 
capabilities with space available for ready-to-cook products and possibly additional product offerings. 

Ready-to-Eat Meal Solutions 

In  July  2019,  the  Company  launched  its  ready-to-eat  meal  solutions  in  the  province  of  Quebec  and  is 
gradually  expanding  its  distribution  across  Canada.  The  ready-to-eat  product  offering  is  comprised  of 
prepared meals inspired by our internally-developed, original and highest rated ready-to-cook recipes, fresh 
salads,  and  hearty  soups.  The  ready-to-eat  product  offering  aims  to  expand  the  Company’s  offering  to 
existing and prospective customers in order to provide full home meal solutions across the different meals 
of the day.   

Active Subscribers 

As at August 31, 2019, we reached the 200,000 active subscribers mark. The new milestone resulted from 
the  addition  of  11,000  net  new  active  subscribers  in  the  fourth  quarter  and  111,0000  net  new  active 
subscribers for the fiscal year.  

Private Label Offerings 

In the fourth quarter of Fiscal 2019, the Company launched its private label products in the province of 
Quebec and is gradually expanding its distribution across Canada. The Company offers everyday grocery 
essentials  with  exclusive  prices,  including  extra  virgin  olive  oil,  sea  salt,  a  variety  of  premium  proteins, 
peanut butter, tea and more. 

New Board Members 

Terry Yanofsky and François Vimard joined Goodfood's Board of Directors in May and August of 2019, 
respectively.  Ms.  Yanofsky  is  the  Senior  Vice-President,  General  Manager  of  Sephora  Canada  and  a 
seasoned  retail  executive.  Mr.  Vimard  joined  as  Chair  of  the  Audit  Committee  and  is  currently  an 
independent Corporate Director. He spent over 22 years at Empire Ltd/Sobeys Inc., where he was most 
recently Interim President and CEO of both organizations and held the position of CFO from 2007 to 2016.  

Reusable Delivery Box Launch 

On October 16, 2019, the Company launched its reusable delivery box in Alberta and Quebec, positioning 
the Company as a leader in the industry with respect to environmental sustainability initiatives.  

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Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

SELECTED ANNUAL FINANCIAL INFORMATION 

The selected financial information below was derived from the Company’s Consolidated Annual Audited 
Financial Statements for the years ended August 31, 2019 and 2018, prepared in accordance with IFRS. 

(In thousands of Canadian dollars) 

August 31, 2019 

August 31, 2018 

Financial position 

Cash and cash equivalents and restricted cash 

$ 

47,649 

$  24,453 

Fixed assets  

Total assets 

Total debt (1) 

Shareholders’ equity 

13,545 

80,783 

14,031 

17,401 

6,006 

34,309 

2,592 

16,456 

(1)  Total debt consists of the line of credit and the current and non-current portion of long-term debt. 

(In thousands of Canadian dollars) 

Comprehensive loss 

Revenue 

Gross profit 

Net loss, being comprehensive loss 

Basic and diluted loss per share 

Cash flows provided by (used in): 

Operating activities 

Financing activities 

Investing activities 

Years ended August 31, 
2018 

2019 

$  161,333 

$  70,502 

40,310 

(20,937) 

(0.38) 

14,660 

(9,434) 

(0.19) 

$ 

880 

$ 

176 

29,555 

(7,239) 

10,901 

(4,171) 

METRICS AND NON-IFRS FINANCIAL MEASURES 

This section describes  metrics  and non-IFRS  financial  measures used  by  the Company  throughout  this 
MD&A. It also provides a reconciliation between non-IFRS financial measures and the most comparable 
IFRS financial measures, where applicable. Non-IFRS financial measures do not have standard definitions 
prescribed  by  IFRS  and,  therefore,  may  not  be  comparable  to  similar  measures  presented  by  other 
companies.  Non-IFRS  financial  measures  are  provided  as  additional  information  to  complement  IFRS 
measures  and  to  provide  a  further  understanding  of  the  Company’s  results  of  operations  from  our 
perspective. Accordingly, they should not be considered in isolation nor as a substitute for analysis of our 
financial information reported under IFRS and should be read in conjunction with the respective financial 
statements for the periods indicated. 

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Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

Metrics  
Active 
subscribers 

Definitions 
An account that is scheduled to receive a delivery or has elected to skip delivery 
in  the  subsequent  weekly  delivery  cycle.  Active  subscribers  exclude  cancelled 
accounts. For greater certainty, an Active subscriber is only accounted for once, 
although different products might have been ordered in a given weekly delivery 
cycle. While active subscribers is not an IFRS or Non-IFRS Financial Measure, 
and therefore, does not appear in, and cannot be reconciled to, a specific line item 
in our consolidated financial statements, we believe that active subscribers is a 
useful metric for investors because it is indicative of potential future revenues. The 
Company reports the number of active subscribers at the beginning and end of 
the period, rounded to the nearest thousand. 

Non-IFRS 
financial 
measures 
Gross 
merchandise 
sales (“GMS”) 

Adjusted gross 
profit  

&  

Adjusted gross 
margin 

EBITDA,  

Adjusted EBITDA 
&  

Adjusted EBITDA 
margin 

Definitions 
Gross  merchandise  sales  measures  the  total  retail  value  of  goods  sold  by  the 
Company and is calculated before taking into account all incentives and credits 
included  in  revenue.  Incentives  and  credits,  presented  at  retail  value,  are 
principally comprised of sign-up inducements, which typically provide new active 
subscribers  with  a  discount  on  their  first  delivery.  GMS  is  a  non-IFRS  financial 
measure.  We  believe  that  GMS  is  a  useful  revenue  measure  because  the 
exclusion  of  incentives  and  credits  provides  a  picture  that  is  more  indicative  of 
future revenue. 

Adjusted gross profit and adjusted gross margin measure gross profit and gross 
margin on a retail value basis. Adjusted gross profit is calculated by subtracting 
the  cost  of  goods  sold  from  GMS.  Adjusted  gross  margin  is  expressed  in 
percentage  terms  and  calculated  as  adjusted  gross  profit  divided  by  GMS. 
Adjusted gross profit and adjusted gross margin are non-IFRS financial measures. 
We  believe  that  adjusted  gross  profit  and  adjusted  gross  margin  are  useful 
measures of financial performance because GMS is indicative of future revenues 
and therefore, of future gross profit and gross margin. 

EBITDA is defined as net income or loss before net finance expenses (income), 
depreciation  and  amortization  expense  and  income  tax  expense.  Adjusted 
EBITDA is defined as EBITDA excluding share-based payments as they are an 
equity compensation item and other items that we believe do not necessarily arise 
as  part  of  the  Company’s  normal  day-to-day  operations  and  could  distort  the 
analysis of trends in business performance. Adjusted EBITDA margin is defined 
as adjusted EBITDA divided by revenue. EBITDA, adjusted EBITDA, and adjusted 
EBITDA  margin  are  non-IFRS  financial  measures.  We  believe  that  EBITDA, 
adjusted EBITDA, and adjusted EBITDA margin are useful measures of financial 
performance because these measures are useful to assess the Company’s ability 
to  seize  growth  opportunities  in  a  cost-effective  manner,  to  finance  its  ongoing 
operations  and  to  service  its  long-term  debt.  They  also  allow  comparisons 
between companies with different capital structures. 

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Goodfood Market Corp.  

ACTIVE SUBSCRIBERS 

Active subscribers, beginning of period 

Net change in active subscribers 

Active subscribers, end of period 

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

Three-month periods 
ended August 31, 

Years ended  
August 31, 

2019 

189,000 

11,000 

200,000 

2018 

76,000 

13,000 

89,000 

2019 

89,000 

111,000 

200,000 

2018 

31,000 

58,000 

89,000 

GROSS MERCHANDISE SALES  

The reconciliation of revenue to GMS is as follows: 

Three-month periods 
ended August 31,  

Years ended  
August 31, 

(In thousands of Canadian dollars) 

2019 

2018 

2019 

2018 

Revenue 

$  45,259 

$ 

21,371 

$  161,333 

$  70,502 

Credits removed from cancelled accounts 

- 

-  

(638) 

- 

Incentives and credits  

10,718 

4,441 

40,135  

13,591 

Gross merchandise sales 

$  55,977 

$ 

25,812 

$  200,830 

$  84,093 

For  the  three-month  period  and  year  ended  August  31,  2019,  GMS  increased  by  $30.2  million  and        
$116.7  million,  respectively,  surpassing  the  $200  million  mark  for  the  year.  The  increase  in  GMS  was 
primarily driven by the continued growth in the number of active subscribers, the expansion of the national 
platform reaching new geographies in Canada, and increase in our product offering, including the launch 
of breakfast and ready-to-eat meal solutions, as well as planned strategic marketing activities.  

ADJUSTED GROSS PROFIT AND ADJUSTED GROSS MARGIN  

The reconciliation of adjusted gross profit and adjusted gross margin is as follows:  

Three-month periods 
ended August 31, 

Years ended  
August 31, 

(In thousands of Canadian dollars) 

2019 

2018 

2019 

2018 

Gross merchandise sales 

$  55,977 

$  25,812 

  $  200,830 

$  84,093 

Cost of goods sold 

Adjusted gross profit 

Adjusted gross margin 

33,182 

16,778 

 121,023 

  55,842 

$  22,795 

$ 

9,034 

$  

79,807 

$  28,251 

40.7% 

35.0% 

39.7% 

33.6% 

For  the  three-month  period  and  year  ended  August  31,  2019,  the  adjusted  gross  margin  improved  by                  
5.7 percentage points and 6.1 percentage points, respectively. The increase in the adjusted gross margin 
resulted  primarily  from  lower  production  labour  costs  as  a  percentage  of  GMS  driven  by  continued 
investments  in  automation,  lower  unit  costs  with  regards  to  packaging  and  shipping  due  to  additional 
operational  efficiencies,  increased  density  among  the  delivery  zones,  and  purchasing  power  with  key 
suppliers. Food cost as a percentage of GMS has remained stable throughout the year driven by a strategy 
adopted by the Company, as Goodfood is trying to increase the value proposition to members in order to 
grow its subscriber base and revenue.    

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Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

For the three-month period and year ended August 31, 2019, as a result of early adopting IFRS 16, adjusted 
gross  profit  and  adjusted  gross  margin  were 
0.4 percentage points, and $536 thousand and 0.3 percentage points, respectively. 

impacted  by  $209 

favourably 

thousand  and                          

EBITDA, ADJUSTED EBITDA AND ADJUSTED EBITDA MARGIN 

The  reconciliation  of  net  loss  to  EBITDA,  adjusted  EBITDA  and  then  to  adjusted  EBITDA  margin  is  as 
follows:  

(In thousands of Canadian dollars) 

    Three-month periods 
ended August 31,  
2018 

2019 

Years ended  
August 31, 
2018 

2019 

Net loss  

$ 

(5,887) 

$ 

(2,956)  $ 

(20,937) 

$ 

(9,434) 

Net finance expenses (income) 

Depreciation and amortization expense 

81 

874  

(50) 

202 

346 

2,617 

(98) 

461 

EBITDA  

$ 

(4,932) 

$ 

(2,804)  $ 

(17,974) 

$ 

(9,071) 

Loss on disposal of fixed assets 

Share-based payments 

- 

541 

- 

158 

- 

1,810 

113 

458 

Adjusted EBITDA 

Revenue 

 $ 

 $ 

(4,391) 

45,259 

$ 

$ 

(2,646)  $ 

(16,164) 

$ 

(8,500) 

21,371  $ 

161,333 

$   70,502 

Adjusted EBITDA margin (%) 

(9.7%) 

(12.4%) 

(10.0%) 

       (12.1%) 

For  the  three-month  period  and  year  ended  August  31,  2019,  adjusted  EBITDA  margin  improved  by            
2.7 percentage points and 2.1 percentage points, respectively. For the three-month period and year ended 
August 31, 2019, the increase in adjusted EBITDA margin, resulted primarily from higher revenues and 
operating leverage, lower production labour costs as a percentage of revenue, and lower unit costs with 
regards to packaging and shipping which generated a higher gross profit, offset by an increase in selling, 
general and administrative expenses.  

EBITDA  and  adjusted  EBITDA  were  also  affected  positively  by  $510  thousand  and  $1.4  million, 
respectively, during the three-month period and year ended August 31, 2019, due to the early adoption of     
IFRS 16. EBITDA, adjusted EBITDA, and adjusted EBITDA margin would have been ($5.4) million and         
($19.4) million, ($4.9) million and ($17.6) million, and (10.8%) and (10.9%), respectively for the three-month 
period and year ended August 31, 2019 without the early adoption of IFRS 16. 

For the year ended August 31, 2018, adjusted EBITDA excludes the non-cash loss on the disposal of fixed 
assets as we believe this item does not reflect the performance of the underlying business of the Company. 

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Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

RESULTS OF OPERATIONS – FISCAL 2019 AND 2018 

The following table sets forth the components of the Company’s Consolidated Annual Audited Statement 
of Loss and Comprehensive Loss for the years ended August 31, 2019 and 2018:  

(In thousands of Canadian 

dollars, except share 
information) 

AS REPORTED 
YEARS ENDED  
AUGUST 31, 

Variance 

AMOUNT WITHOUT IFRS 16 
YEARS ENDED  
AUGUST 31, 

Variance   

2019 

2018 

($) (1) 

(%) (2) 

2019 

2018 

($) (1) 

(%) (2) 

Revenue 

$  161,333  $ 70,502  $ 90,831  129%  $ 161,333  $  70,502  $  90,831  129% 

Cost of goods sold 

121,023   55,842 

 (65,181)  117%  121,559 

55,842 

(65,717)  118% 

Gross profit  

$

40,310  $ 14,660  $ 25,650 

175%  $  39,774  $  14,660  $  25,114  171% 

Gross margin (3) 
Selling, general and 

administrative expenses 
Depreciation and amortization 

$

25.0% 

20.8% 

N/A 

N/A 

24.7% 

20.8% 

N/A 

N/A 

58,284  $ 23,618  $(34,666)  147%  $  59,171  $  23,618  $ (35,553)  151% 

expenses 

2,617  

461  

(2,156)  468% 

1,276 

Loss on disposal of fixed assets 

Net finance expenses (income) 
Net loss, being 

- 

346 

113  

(98) 

113   100% 

- 

(444)  453% 

(286) 

461 

113 

(98) 

(815) 

177% 

113  100% 

188  192% 

comprehensive loss 
Basic and diluted net loss 

$  (20,937)  $ (9,434)  $(11,503)  122%  $ (20,387) $  (9,434)  $ (10,953)  116% 

per share  

$ 

(0.38)  $

(0.19)  $

(0.19)  100%  $ 

(0.37) $ 

(0.19)  $ 

(0.18) 

95% 

(1)  A positive variance represents a reduction to net loss and a negative variance represents an increase in net loss.  
(2)  Percentage change is presented in absolute values.  
(3)  Gross margin is calculated as gross profit divided by revenue and is expressed in percentage terms. 

EXPLANATION  OF  VARIANCES  FOR  REPORTED  AMOUNTS  FOR  FISCAL  2019  COMPARED  TO 
2018 

  The  increase  in  revenue  was  primarily  driven  by  the  continued  growth  in  the  number  of  active 
subscribers,  the  expansion  of  the  national  platform  to  reach  new  geographies  in  Canada  and  the 
increase in our product offering, including the launch of breakfast and ready-to-eat meal solutions.  

  The  increase  in  gross  profit  was  primarily  driven  by  the  increase  in  revenue  and  to  a  higher  gross 

margin.  

  While the Company’s early adoption of IFRS 16 had a positive impact of 0.3% on gross margin, the 
increase in gross margin primarily resulted from lower production costs as a percentage of revenue, 
lower  unit  costs  for  packaging  and  shipping  due  to  increased  operational  efficiencies,  additional 
automation investments, increased density among the delivery zones and purchasing power with key 
suppliers. This was partially offset by an increase in incentives and credits included in revenue primarily 
driven by the increase in active subscribers, the expansion of our national platform, the increase in our 
product  offering,  including  the  launch  of  breakfast  and  ready-to-eat  meal  solutions  and  planned 
strategic marketing activities. The Company expects that fixed costs as a percentage of revenues will 
continue to decrease with the Company’s continued growth which should further increase gross margin 
in the future. 

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Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

  The  increase  in  selling,  general  and  administrative  expenses  is  primarily  due  to  planned  strategic 
increases in marketing costs based on successful client acquisition strategies and higher wage costs 
due to the addition of administrative personnel to support the Company’s growth and increase in our 
product offering, partially offset by the classification of rent expense associated with leases previously 
classified  as  operating  leases  under  IAS  17  as  depreciation  and  interest  expense  pursuant  to  the 
Company’s early adoption of IFRS 16. 

  The increase in depreciation and amortization expenses resulted from the acquisition of fixed assets 
across all asset classes, mainly for the expansion of production facilities, investments in automation, 
and from the recognition of right-of-use assets recognized pursuant to the Company’s early adoption 
of IFRS 16. 

  The decrease in loss on disposal of fixed assets resulted from the disposal of fixed assets that occurred 

in Fiscal 2018. No other disposals of fixed assets have occurred during Fiscal 2019. 

  The increase in net finance expenses (income) resulted primarily from the interest expense on lease 
obligations  associated  with  the  recognition  of  lease  obligations  pursuant  to  the  Company’s  early 
adoption of IFRS 16, effective September 1, 2018, partially offset by higher interest income earned due 
to increased interest rates and cash position provided by operating and financing activities.   

  The increase in net loss is mainly attributable to higher selling, general and administrative expenses 

and depreciation and amortization expenses, offset by higher gross profit.  

RESULTS OF OPERATIONS – THREE-MONTH PERIODS ENDED AUGUST 31, 2019 AND 2018 

The  following  table  sets  forth  the  components  of  the  Company’s  Consolidated  Statement  of  Loss  and 
Comprehensive Loss for the three-month periods ended August 31, 2019 and 2018:  

(In thousands of Canadian 

dollars, except share 
information) 

AS REPORTED 
THREE-MONTH PERIODS ENDED  
AUGUST 31, 

AMOUNT WITHOUT IFRS 16 
THREE-MONTH PERIODS ENDED  
AUGUST 31, 

Variance 

Variance 

2019 

2018 

($) (1) 

(%) (2) 

2019 

2018 

($) (1) 

(%) (2) 

Revenue 

$ 45,259  $ 21,371  $ 23,888  112%  $  45,259  $  21,371  $ 23,888  112% 

Cost of goods sold 

33,182 

16,778  

(16,404) 

98% 

33,391 

16,778 

(16,613) 

99% 

Gross profit  

$ 12,077  $

4,593  $

7,484  163%  $  11,868  $  4,593  $ 7,275  158% 

Gross margin (3) 
Selling, general and 

administrative expenses 
Depreciation and amortization 

expenses 

Net finance expenses (income) 
Net loss, being 

comprehensive loss 
Basic and diluted net loss 

26.7% 

21.5% 

N/A 

N/A 

26.2% 

21.5% 

N/A        N/A 

$ 17,009  $

7,397  $ (9,612)  130%  $  17,310  $  7,397  $ (9,913)  134% 

874 

81  

202 

(50) 

(672)  333% 

(131)  262% 

464 

(91) 

202 

(50) 

(262)  130% 

41 

82% 

$ (5,887)  $ (2,956)  $  (2,931) 

99%  $  (5,815) $  (2,956)  $ (2,859) 

97% 

per share  

$

(0.10)  $

(0.06)  $

(0.04) 

67%  $ 

(0.10) $ 

(0.06)  $ (0.04) 

67% 

(1)  A positive variance represents a reduction to net loss and a negative variance represents an increase in net loss.  
(2)  Percentage change is presented in absolute values.  
(3)  Gross margin is calculated as gross profit divided by revenue and is expressed in percentage terms. 

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Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

EXPLANATION  OF  VARIANCES  FOR  REPORTED  AMOUNTS  FOR  THE  THREE-MONTH  PERIOD 
ENDED AUGUST 31, 2019 COMPARED TO 2018 

  The  increase  in  revenue  was  primarily  driven  by  the  continued  growth  in  the  number  of  active 
subscribers,  the  expansion  of  the  national  platform  to  reach  new  geographies  in  Canada  and  the 
increase in our product offering, including the launch of breakfast and ready-to-eat meal solutions.  

  The  increase  in  gross  profit  was  primarily  driven  by  the  increase  in  revenue  and  to  a  higher  gross 

margin.  

  While the Company’s early adoption of IFRS 16 had a positive impact of 0.5% on gross margin, the 
increase in gross margin primarily resulted from lower production costs as a percentage of revenue, 
lower  unit  costs  for  packaging  and  shipping  due  to  increased  operational  efficiencies,  additional 
automation investments, increased density among the delivery zones and purchasing power with key 
suppliers. This was partially offset by an increase in incentives and credits included in revenue primarily 
driven by the increase in active subscribers, the expansion of our national platform, the increase in our 
product  offering,  including  the  launch  of  breakfast  and  ready-to-eat  meal  solutions  and  planned 
strategic marketing activities. The Company expects that fixed costs as a percentage of revenues will 
continue to decrease with the Company’s continued growth which should further increase gross margin 
in the future. 

  The  increase  in  selling,  general  and  administrative  expenses  is  primarily  due  to  planned  strategic 
increases in marketing costs based on successful client acquisition strategies and higher wage costs 
due  to  the  addition  of  administrative  personnel  to  support  the  Company’s  growth  and  increase  in 
product offering, partially offset by the classification of rent expense associated with leases previously 
classified  as  operating  leases  under  IAS  17  as  depreciation  and  interest  expense  pursuant  to  the 
Company’s early adoption of IFRS 16. 

  The increase in depreciation and amortization expenses resulted from the acquisition of fixed assets 
across all asset classes, mainly for the expansion of production facilities, investments in automation, 
and from the recognition of right-of-use assets recognized pursuant to the Company’s early adoption 
of IFRS 16. 

  The increase in net finance expenses (income) resulted primarily from the interest expense on lease 
obligations  associated  with  the  recognition  of  lease  obligations  pursuant  to  the  Company’s  early 
adoption of IFRS 16 partially offset by higher interest income earned due to increased interest rates 
and cash position provided by operating and financing activities.   

  The increase in net loss is mainly attributable to higher selling, general and administrative expenses 

and depreciation and amortization expenses, offset by higher gross profit.  

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Goodfood Market Corp.  

FINANCIAL POSITION 

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

The following table provides an analysis of the variances in the Company’s Consolidated Annual Audited 
Statement of Financial Position as at August 31, 2019 compared to August 31, 2018: 

(In thousands of Canadian 

dollars) 

Total Assets 
Variance mainly due to: 

August 31, 
 2019 

AS REPORTED 
August 31, 

2018  Variance 

2018  Variance 

AMOUNT WITHOUT IFRS 16 
August 31, 

August 31, 
 2019 

$   80,783 

$   34,309  $   46,474 

$  70,212 

$  34,309  $  35,903 

Cash and cash equivalents 

45,149 

24,453 

20,696 

45,149 

24,453 

20,696 

Inventories 

Restricted cash 

Fixed assets 

Right-of-use-assets 

Total Liabilities 
Variance mainly due to: 

Line of credit 
Accounts payable and accrued 

4,735 

2,500 

13,545 

11,089 

1,585 

- 

6,006 

3,150 

2,500 

7,539 

4,735 

2,500 

1,585 

- 

14,053 

6,006 

- 

11,089 

- 

- 

3,150 

2,500 

8,047 

- 

$   63,382 

$   17,853  $   45,529 

$  52,261 

$  17,853  $  34,408 

1,540 

500 

1,040 

1,540 

500 

1,040 

liabilities 

30,704 

11,343 

19,361 

30,704 

11,343 

19,361 

Deferred revenue 
Long-term debt, including 

current portion  

Lease obligations, including 

current portion 

Total Shareholders’ Equity 
Variance mainly due to: 

5,923 

2,522 

3,401  

5,923 

2,522 

3,401 

12,491 

2,092 

10,399 

12,787 

2,092 

10,695 

12,724 

- 

12,724 

- 

- 

- 

$   17,401 

$   16,456  $  

945 

$  17,951 

$  16,456  $ 

1,495 

Common shares 

56,598 

36,283 

20,315 

56,598 

36,283 

20,315 

Deficit 

(41,546) 

(20,609) 

(20,937) 

(40,996) 

(20,609) 

(20,387) 

EXPLANATION  OF  VARIANCES  FOR  REPORTED  AMOUNTS  FROM  AUGUST  31,  2018  TO        
AUGUST 31, 2019  

  The increase in cash and cash equivalents is the result of increased net cash provided by operating 
and financing activities as cash flow from operations contributed $880 thousand, in addition to the equity 
and debt financing transactions completed during this fiscal year. 

  The increase in inventories is due to the Company’s growth, where the increase in food inventory and 

packaging inventory generally follows weekly and monthly revenue trends, respectively. 

  The increase in restricted cash is the result of a covenant from the August 2019 debt financing where 
the bank amended the existing financing agreement to provide the Company with $12 million in further 
term loans, revolving line of credit and other short-term financing but required a cash collateral account 
of $2.5 million. 

  The increase in fixed assets is primarily due to investments in the capacity expansions and automation 

of the Company’s production facilities in order to increase production capacity. 

  The  increase  in  right-of-use  assets  and  lease  obligations  reflects  the  Company’s  early  adoption  of   

IFRS 16. 

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Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

  The increase in accounts payable and accrued liabilities is primarily due to higher purchases resulting 
from  the  Company’s  growth,  increase  in  the  Company’s  corporate  credit  cards  limits  and  more 
favourable  payment  terms  as  a  result  of  increased  purchasing  power  with  key  suppliers  as  the 
Company increases its scale. 

  The increase in deferred revenue is due to Company’s growth and to the timing of period-end within 

the Company’s weekly delivery cycle. 

  The increase in long-term debt resulted from the secured financing closed in November 2018, where 
the Company obtained a commitment from a leading  Canadian financial institution for a $10 million 
three-year term loan, a $2.5 million revolving line of credit and other short-term financing with favourable 
repayment  terms.  In  August  2019,  the  Company  obtained  a  commitment  from  the  same  Canadian 
financial institution to an additional secured term loan of $2.5 million, bearing the same terms as the 
agreement  signed  in  November  2018,  which  further  explains  the  increase  in  long-term  debt.  The 
Canadian financial institution also increased the amount of the revolving line of credit from $2.5 million 
to $10 million. As at August 31, 2019, $10 million and $2.5 million of the term loans were disbursed, 
respectively, and the proceeds were used to fund expansion capital expenditures, invest in automation, 
and refinance the Company’s long-term debt.  

  The increase in common shares is mainly due to the public offering completed on February 22, 2019, 
where 6,019,212 commons shares were issued for gross proceeds of $21.1 million, less share issuance 
costs of $1.5 million. In addition, a portion of the agent compensation options granted in connection 
with the private placement completed in June 2017 was exercised during the third quarter of Fiscal 
2019 resulting in the issuance of 299,064 common shares for gross proceeds of $598 thousand. 

  The increase in deficit is due to the net loss incurred for Fiscal 2019. 

LIQUIDITY AND CAPITAL RESOURCES 

CAPITAL MANAGEMENT  

The  Company’s  objective  in  managing  its  capital  is  to  ensure  sufficient  liquidity  position  to  finance  its 
operations, to maximize the preservation of capital and deliver competitive returns on invested capital. To 
fund  its  activities,  the  Company  has  relied  on  public  and  private  placements,  convertible  notes  and          
short-term  and  long-term  senior  debt,  which  are  included  in  the  Company’s  definition  of  capital.  The 
Company manages its excess cash such that it has sufficient reserve to fund its operations and capital 
expenditures. 

CASH FLOWS 

A summary of net cash flows by activity for years ended August 31, 2019 and 2018 is presented below: 

(In thousands of Canadian dollars) 

Years ended August 31, 
2018 

2019 

Variance 

Net cash provided by operating activities 

$  

880 

$  

176 

$  

704 

Net cash provided by financing activities 

Net cash used in investing activities 

29,555 

(7,239) 

10,901 

(4,171) 

18,654 

(3,068) 

Net change in cash and cash equivalents 

$   23,196 

$  

6,906 

$   16,290  

Cash and cash equivalents, beginning of period 
Cash and cash equivalents and restricted cash, 

24,453 

17,547 

6,906 

end of period 

$   47,649 

$   24,453 

$   23,196 

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Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

The positive variance in net cash provided by operating activities is due to a favorable change in non-cash 
operating working capital, mostly driven by the Company’s growth and more favourable payment terms with 
key suppliers, and to a lesser extent, the classification of lease payments under IFRS 16 of $1.8 million as 
financing activities instead of as operating activities ($641 thousand for the year ended August 31, 2018), 
partially offset by a higher net loss. 

The  positive  variance  in  net  cash  provided  by  financing  activities  is  primarily  due  to  the  issuance  of           
$21.1  million  of  common  shares  and  $12.5  million  in  proceeds  from  issuance  of  long-term  debt  during   
Fiscal 2019, partially offset by the issuance of $10 million of common shares and $2.5 million in proceeds 
from issuance of long-term debt during Fiscal 2018.  

The  negative  variance  in  net  cash  used  in  investing  activities  is  primarily  due  to  the  increase  in  capital 
expenditures in Fiscal 2019 relating to investments in automation and the expansion of production facilities 
in order to increase operational efficiencies and production capacity. 

A summary of net cash flows by activity for the three-month periods ended August 31, 2019 and 2018 is 
presented below: 

(In thousands of Canadian dollars) 

Three-month periods ended August 31, 
2018 
2019 

Variance 

Net cash (used in) provided by operating activities 

$   (2,710) 

$  

939 

$   (3,649) 

Net cash provided by (used in) financing activities 

Net cash used in investing activities 

3,307 

(2,661) 

(175) 

(298) 

3,482 

(2,363) 

Net change in cash and cash equivalents 

$   (2,064) 

$  

466 

$   (2,530) 

Cash and cash equivalents, beginning of period 
Cash and cash equivalents and restricted cash, 

49,713 

23,987 

25,726 

end of period 

$   47,649 

$   24,453 

$   23,196 

The negative variance in net cash provided by operating activities is primarily due to a higher net loss, a 
less  favorable  change  in  non-cash  operating  working  capital  and  a  $1  million  tenant  allowance  that 
reimbursed a significant portion of the capital expenditures for the production facility in Alberta, Canada 
received in the fourth quarter of Fiscal 2018, partially offset by the classification of lease payments under 
IFRS 16 of $580 thousand as financing activities instead of as operating activities ($228 thousand for the 
three-month period ended August 31, 2018). 

The positive variance in net cash provided by financing activities is primarily due to proceeds received from 
the $2.5 million term loan disbursement and the $1 million disbursement from the revolving line of credit in 
August 2019.  

The  negative  variance  in  net  cash  used  in  investing  activities  is  primarily  due  to  the  higher  capital 
expenditures in the fourth quarter of Fiscal 2019 relating to investments in automation and the expansion 
of production facilities in order to increase operational efficiencies and production capacity. 

CREDIT FACILITY 

Significant financing transactions that took place in Fiscal 2019 were as follows: 

 

In November 2018, the Company obtained, from a leading Canadian financial institution, a secured 
three-year  term  loan  of  $10  million,  a  $2.5  million  revolving  line  of  credit  and  $1  million  in  other          
short-term financing. The credit facility is secured by a first-ranking hypothec on all of the Company’s 
movable and immovable assets. 

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Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

 

 

In April 2019, the Canadian financial institution increased the amount in other short-term financing from 
$1 million to $3 million.  

In  August  2019,  the  Company  obtained,  from  the  same  Canadian  financial  institution,  an  additional 
secured term loan of $2.5 million, bearing the same terms as the commitment made in November 2018. 
The  Canadian  financial  institution  also  increased  the  amount  of  the  revolving  line  of  credit  from             
$2.5 million to $10 million and the amount of other short-term financing from $3 million to $5 million.  

  As at August 31, 2019, $10 million and $2.5 million of the term loans were disbursed, respectively, as 
well as $1.5 million of the revolving line of credit, bearing variable interest at CDOR plus 2.50% (4.46% 
as at August 31, 2019). The proceeds were used to fund the expansion of capital expenditures, invest 
in automation, and refinance the Company’s long-term debt. The term loan is repayable in quarterly 
installments  of  $125  thousand  and  $31  thousand,  beginning  on  December  4,  2020  and  August  31, 
2020, respectively, with a bullet repayment of the balance at the end of the term in November 2021.  

 

In  March  2019,  the  Company  signed  two  interest  rate  swap  agreements  with  the  same  leading 
Canadian financial institution. With these agreements, the Company effectively fixed the interest rate 
on notional amounts of $2.5 million and $1.3 million, at a rate 4.72% and 4.57%, respectively, of the 
Company’s long-term debt until maturity in November 2021. 

  As  at  August  31,  2019,  the  Company  has  corporate  credit  cards  used  for  business  purposes  with 
authorised  limits  totaling  $7.9  million.  Amounts  owing  with  respect  to  credit  cards  are  included  in 
accounts payable and accrued liabilities. 

  The credit facility includes a collateral requirement of $2.5 million placed in a restricted cash account 

and financial covenants with which the Company was in compliance as at August 31, 2019. 

CONTRACTUAL OBLIGATIONS 

The following are amounts due on contractual maturities of financial liabilities, including estimated interest 
payments, as well as commitments with respect to leases as at August 31, 2019: 

(In thousands of Canadian dollars) 

Total 

Less than 1 
year 

1 to 5 
years 

More than 5 
years 

Line of credit 

$ 

1,540 

$ 

1,540 

$ 

Accounts payable and accrued liabilities 

30,704 

   30,704 

Long-term debt, including current portion 

13,755 

                  597 

Leases (1) (2) 

15,868 

1,874 

- 

- 

13,158 

7,050 

$ 

- 

- 

- 

6,944 

$   61,867 

$   34,715 

$   20,208 

$   6,944 

(1)  As  at  August  31,  2019,  future  lease  payments  of  $5.6  million  for  which  the  Company  is  reasonably 
certain  to  exercise  the  renewal  options  have  been  recognized  in  lease  obligations  included  in  the 
Consolidated Annual Audited Statement of Financial Position as at August 31, 2019, representing an 
amount of $6.4 million of undiscounted cash flows. 

(2)  With the exception of future cash flows associated with the British Columbia facility described in the 
“Fiscal  2019  Highlights”  section  of  this  MD&A,  there  are  no  future  cash  outflows  related  to  lease 
agreements to which the Company is potentially exposed that are not reflected in the measurement of 
lease obligations. 

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Goodfood Market Corp.  

COMMON SHARES 

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

In  connection  with  the  public  offering  completed  on  February  22,  2019,  the  Company  issued             
6,019,212 common shares (of which 26,500 common shares were purchased by Board members and key 
management  personnel)  at  a  price  of  $3.50  per  share  for  gross  proceeds  of  $21.1  million,  less  share 
issuance costs of $1.5 million. Refer to the “Use of Proceeds from Public Offerings” section of this MD&A 
for information on use of proceeds by the Company.  

SELECTED QUARTERLY INFORMATION AND RECONCILIATION OF QUARTERLY NON-IFRS 
MEASURES 

The table below presents active subscribers, gross merchandise sales, revenue, net loss and basic and 
diluted net loss per share for the last eight fiscal quarters: 

  Aug. 31, 
2019 (1) 

May 31, 
2019 (1) 

Feb. 28, 
2019 (1) 

Nov. 30, 
2018 (1) 

Aug. 31, 
2018 

May 31, 
2018 

Feb. 28, 
2018 

Nov. 30, 
2017 

Three-month periods ended 

Active subscribers 

200,000  189,000 

  159,000 

 126,000 

  89,000 

  76,000 

  61,000 

45,000 

(in thousands of Canadian dollars) 
Gross merchandise 

sales 

$  55,977  $ 61,212  $  46,535  $  37,105  $  25,812  $  26,166  $  18,840  $ 13,275

Credits removed from 
cancelled accounts 

- 

- 

638 

- 

- 

- 

- 

- 

Incentives and credits 

(10,718) 

(11,348) 

(10,580) 

(7,488) 

(4,441) 

(3,943) 

(3,167) 

(2,039) 

Revenue 

45,259 

49,864 

36,593 

29,617 

21,371 

22,223 

15,673 

11,236 

Net loss 
Basic and diluted net 
loss per share (2) 

(5,887) 

(3,639) 

(6,560) 

(4,851) 

(2,956) 

(1,564) 

(2,393) 

(2,520) 

    (0.10)  

(0.06) 

(0.13) 

(0.09) 

(0.06) 

(0.03) 

(0.05) 

(0.05) 

(1)  The transition to IFRS 16 had an impact on net loss and basic and diluted net loss per share. Refer to the related 

sections of this MD&A for the impact of the transition to IFRS 16. 

(2)  The sum of Basic and diluted net loss per share on a quarterly basis may not equal basic and diluted net loss per 

share on a year-to-date basis due to rounding. 

TRENDS AND SEASONALITY 

The Company’s revenues and expenses are affected by seasonality. During holiday and popular vacation 
periods, the Company anticipates revenues to be lower as a higher proportion of active subscribers elect 
to skip their delivery. The Company also anticipates the growth rate of active subscribers to be lower during 
these periods. During periods with warmer weather, the Company anticipates packaging costs to be higher 
due  to  the  additional  packaging  required  to  maintain  food  freshness  and  quality.  The  Company  also 
anticipates  food  cost  to  be  positively  affected  due  to  improved  availability  during  periods  with  warmer 
weather.  

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Goodfood Market Corp.  

FINANCIAL RISK MANAGEMENT 

CREDIT RISK 

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

Credit  risk  is  the  risk  of  an  unexpected  loss  if  a  counterparty  to  a  financial  instrument  fails  to  meet  its 
contractual obligation. The Company regularly monitors credit risk exposure and takes steps to mitigate the 
likelihood of this exposure resulting in losses. The Company's exposure to credit risk is primarily attributable 
to its cash and cash equivalents, amounts receivable included in other current assets, restricted cash, and 
security deposits included in other assets. The Company's maximum credit exposure corresponds to the 
carrying  amount  of  these  financial  assets.  Management  believes  the  credit  risk  is  limited  because  the 
Company deals with major North American financial institutions and an internationally established payment 
processor. 

INTEREST RATE RISK 

The  Company’s  long-term  debt  and  revolving  line  of  credit  bear  interest  at  variable  rates  which  are 
determined by a base rate set by the lender plus a margin. As a result, the Company is exposed to interest 
rate risk due to fluctuations in lenders’ base rates. The Company manages its interest rate risk by using 
variable-to-fixed interest rate swaps as described in the “Liquidity and Capital Resources” section of the 
MD&A and in detail in Note 13 to its Consolidated Annual Audited Financial Statements for year ended 
August 31, 2019. 

LIQUIDITY RISK 

Liquidity risk is the risk that the Company will be unable to fulfill its obligations on a timely basis or at a 
reasonable cost.  The Company  manages  its  liquidity  risk  by  monitoring  its  operating  requirements.  The 
Company  prepares  budgets  and  short  and  long-term  detailed  cash  forecasts  to  ensure  it  has  sufficient 
funds to fulfill its obligations.   

For the fiscal year ending August 31, 2020, anticipated operating losses, as the Company continues to 
grow its active subscriber base, and additional capital expenditures are expected to reduce the Company’s 
cash balance and liquidity position compared to August 31, 2019, absent additional financing. We believe 
that the Company’s cash on hand and financing capacity will provide adequate sources of funds to meet 
short-term requirements, finance planned capital expenditures and fund any operating losses.  

BUSINESS RISK 

For a detailed discussion of the Company’s risk factors, please refer to the Company’s Annual Information 
Form for the year ended August 31, 2019 available on SEDAR at www.sedar.com. 

ADDITIONAL FINANCING REQUIREMENTS 

As a result of realized and anticipated growth in the number of active subscribers, planned investment in 
operations, logistics, automation and  technology, new product development, as well as the potential for 
continued operating losses, the Company may require additional financing in the future to realize the goals 
outlined in the “Financial Outlook” section of this MD&A. 

OFF-BALANCE SHEET ARRANGEMENTS 

The Company does not currently have any off-balance sheet arrangements that have, or are reasonably 
likely  to  have,  a  current  or  future  effect  on  the  Company’s  financial  condition,  changes  in  revenue  or 
expenses, results of operations, liquidity, capital expenditures, or capital resources that are material, with 
the exception of the new lease that was signed for the British Columbia, Canada production facility and is 
described in the “Fiscal 2019 Highlights” section of this MD&A. 

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Goodfood Market Corp.  

FINANCIAL INSTRUMENTS 

INVESTMENT POLICY 

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

The Company invests its excess cash with varying terms to maturity selected with regards to the expected 
timing of investments or expenditures for continuing operations. 

DERIVATIVES 

The Company entered into two interest rate swap agreements during the year ended August 31, 2019, as 
described  in  the  “Liquidity  and  Capital  Resources”  section  of  the  MD&A  and  in  detail  in  Note  13  to  the 
Company’s Consolidated Annual Audited Financial Statements for year ended August 31, 2019. 

FINANCIAL COVENANTS 

As discussed in the “Liquidity and Capital Resources” section of the MD&A, the Company’s secured a credit 
facility  that  includes  financial  covenants  which  may  restrict  the  Company’s  ability  to  pursue  future 
transactions or opportunities. As at August 31, 2019, the Company was in compliance with these financial 
covenants.  

RELATED PARTY TRANSACTIONS 

The chief executive officer ("CEO") and the president and chief operating officer ("President and COO") are 
controlling shareholders of the Company and are members of the Board of the Company. The CEO is also 
Chairman of the Board.  

During the year ended August 31, 2019, the Company had the following related party transaction:  

  On  February  22,  2019,  in  connection  with  the  public  offering  described  in  “Liquidity  and  Capital 
Resources” section of this MD&A, 26,500 common shares were purchased by Board members and key 
management personnel at a price of $3.50 per share. 

This transaction is recorded at the amount of consideration paid as established and agreed to by the related 
parties. 

KEY MANAGEMENT PERSONNEL 

Key  management  personnel  includes  the  members  of  the  Board  as  well  as  the  CEO,  COO  and  Chief 
Financial Officer (“CFO”). 

During the year ended August 31, 2019, the Company had the following transaction with key management 
personnel: 

  The Company incurred an expense of $2.0 million with respect to short-term employee benefits paid to 

key management personnel (including directors’ fees); 

  The  Company  incurred  share-based  payments  of  $1.1  million  with  respect  to  stock  option  awards 

granted to key management personnel; 

  1,156,766 stock options were granted to key management personnel and members of the board. 

OUTSTANDING SHARE DATA 

As  at  August  31,  2019,  the  Company  had  58,144,400  common  shares  issued  and  outstanding  and 
3,910,169  stock  options  outstanding.  The  basic  weighted  average  number  of  common  shares  as  at      
August 31, 2019 was 55,069,384. 

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Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

As  at  November  14,  2019,  the  Company  had  58,144,400  common  shares  issued  and  outstanding  and 
3,976,697 stock options outstanding. 

For additional information with respect to stock options, refer to Note 19 to the Company’s Consolidated 
Annual Audited Financial Statements for the year ended August 31, 2019. 

USE OF PROCEEDS FROM PUBLIC OFFERINGS 

MAY 2018 PUBLIC OFFERING 

On May 7, 2018, the Company completed a public offering and issued 4,000,000 common shares for net 
proceeds of $9.1 million.  

The following table compares the estimated use of proceeds presented in the Company's final short form 
prospectus dated May 2, 2018 with the actual use of proceeds as at August 31, 2019:  

(In thousands of Canadian dollars) 

Actual Use of 
proceeds 

Estimated Use 
of proceeds  

Variance 

Western Canada expansion 

  $ 

Process automation 
Expansion of product offering and development of  

new meal solutions 

Working capital and general corporate purposes 

Total net proceeds 

Share issuance costs 

Gross proceeds 

FEBRUARY 2019 PUBLIC OFFERING 

3,657 

1,711 

1,037 

2,669 

9,074 

926 

$  

4,000 

$   (343) 

2,000 

1,000 

2,087 

9,087 

913 

(289) 

37 

582 

(13) 

13 

- 

$  

10,000 

$   10,000 

$  

On February 22, 2019, the Company completed a public offering and issued 6,019,212 common shares for 
net proceeds of $19.6 million (including proceeds from over-allotment option).  

The following table compares the estimated use of proceeds presented in the Company's final short form 
prospectus dated February 18, 2019 with the actual use of proceeds as at August 31, 2019:  

(In thousands of Canadian dollars) 

Capital expenditures and process automation 
Expansion of product offering and development of  

new meal solutions  

Implementation of reusable packaging initiatives 

Working capital and general corporate purposes  

Remaining as at August 31, 2019 

Total net proceeds 

Share issuance costs 

Gross proceeds 

Actual use of 
proceeds 

Estimated use 
of proceeds (1)  

Variance 

 $ 

4,311 

$  

10,000 

$   (5,689) 

2,246 

83 

4,065 

8,865 

19,570 

1,497 

5,000 

500 

4,065 

N/A 

19,565 

1,502 

$  

21,067 

$  

21,067 

$  

(2,754) 

(417) 

- 

8,865 

5 

(5) 

- 

(1) 

Included in the estimated use of proceeds for Working capital and general corporate purposes is the 
additional net proceeds from the exercise of the Treasury Over-Allotment Option. 

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Goodfood Market Corp.  

SEGMENT REPORTING 

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

The Company has one reportable segment as our principal business activity is focused on developing and 
servicing the Canadian home meal solutions market. 

DIVIDEND POLICY 

Since its incorporation, the Company has not paid any dividend on its common shares. The Company’s 
current policy is to retain future earnings to finance its growth. Any future determination to pay dividends is 
at the discretion of the Company’s Board of Directors and will depend on the Company’s financial condition, 
results of operations, capital requirements and other such factors as the Board of Directors of the Company 
may deem relevant. 

CRITICAL ACCOUNTING ESTIMATES 

The preparation of the Consolidated Annual Audited Financial Statements in conformity with IFRS requires 
management  to  make  judgments,  estimates  and  assumptions  that  affect  the  application  of  accounting 
policies and the reported amounts of assets, liabilities, revenues and expenses. Actual results may differ 
from these estimates.  

The Company’s significant accounting estimates and  assumptions for the year ended August 31, 2019, 
include  the  estimation  of  the  redemption  percentage  for  sales  and  referral  credits  included  in  deferred 
revenue and the recoverability of deferred income taxes. The Company uses judgment in determining the 
date at which fixed assets are available for their intended use. The significant accounting judgements and 
estimates are disclosed in Note 4 of its  Consolidated Annual Audited Financial Statements for the year 
ended August 31, 2019. 

ADOPTION OF NEW ACCOUNTING STANDARDS 

IFRS 16 

Effective  September  1,  2018,  the  Company  early  adopted  IFRS  16,  Leases,  using  the  modified 
retrospective approach. Accordingly, comparative figures as at and for the year ended August 31, 2018 and 
the  three-month  period  and  year  ended  August  31,  2018,  have  not  been  restated  and  continue  to  be 
reported under IAS 17, Leases (“IAS 17”) and IFRIC 4, Determining Whether an Arrangement Contains a 
Lease.   

IFRS  16  specifies  how  to  recognize,  measure,  present  and  disclose  leases.  The  standard  introduces  a 
single lessee accounting model and requires a lessee to recognize a right-of-use asset representing its 
right to use the underlying asset and a lease liability representing its obligation to make lease payments. 

For  information  with  regards  to  the  Company’s  specific  application  of  IFRS  16  and  the  impact  of  this 
transition, refer to Note 5 to the Company’s Consolidated Annual Audited Financial Statements for the year 
ended August 31, 2019. 

IFRS 15 

Effective September 1, 2018, the Company adopted IFRS 15, Revenue from Contracts with Customers, 
using the cumulative effect method, with the effect of adopting this standard recognized on September 1, 
2018, the date of initial application. Accordingly, comparative figures as at August 31, 2018, and for the 
three-month period and year ended August 31, 2018, have not been restated.  

33 | P a g e  

 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

IFRS  15  replaces  IAS  11,  Construction  Contracts,  IAS  18,  Revenue,  IFRIC  13,  Customer  Loyalty 
Programmes, IFRIC 15, Agreements for the Construction of Real Estate, IFRIC 18, Transfer of Assets from 
Customers,  and  SIC  31,  Revenue  -  Barter  Transactions  Involving  Advertising  Services.  The  standard 
contains  a  single  model  that  applies  to  contracts  with  customers  and  two  approaches  to  recognizing 
revenue:  at  a  point  in  time  or  over  time.  The  model  features  a  contract-based  five-step  analysis  of 
transactions to determine whether, how much and when revenue is recognized. Under IFRS 15, revenue 
is recognized when a customer obtains control of the goods and services. Determining the timing of the 
transfer of control, at a point in time or over time, requires judgment. 

The Company generates revenue from the sale of meal solutions. IFRS 15 did not have an impact on the 
Company’s accounting policies for revenue recognition since, under both IFRS 15 and previous standards, 
the Company recognizes revenue upon delivery of the meal solutions. 

For  information  with  regards  to  the  Company’s  specific  application  of  IFRS  15  and  the  impact  of  this 
transition, refer to Note 5 to the Company’s Consolidated Annual Audited Financial Statements for the year 
ended August 31, 2019. 

IFRS 9 

Effective September 1, 2018, the Company adopted IFRS 9, Financial Instruments. 

IFRS 9 sets out requirements for recognition and measurement, impairment, derecognition and general 
hedge accounting. The standard simplifies the classification of a financial asset as either at amortized cost 
or at fair value and requires the use of a single impairment method. The approach is based on how an entity 
manages  financial  instruments  in  the  context  of  its  business  model  and  the  contractual  cash  flow 
characteristics of financial assets. The standard also adds guidance on the classification and measurement 
of financial liabilities. 

The Company’s cash and cash equivalents, security deposits and amounts receivable, previously classified 
as  loans  and  receivables  under  IAS  39,  are  classified  as  financial  assets  subsequently  measured  at 
amortized cost under IFRS 9. There is thus no change to the initial measurement of the Company’s financial 
assets.  

The Company’s accounts payable and accrued liabilities, and long-term debt, previously classified as other 
financial liabilities under IAS 39, are classified as financial liabilities subsequently measured at amortized 
cost under IFRS 9. There is thus no change in the initial measurement of the Company’s financial liabilities.  

There  was  no  impact  of  transition  to  IFRS  9  on  the  Company’s  Statement  of  Financial  Position  as  at 
September 1, 2018. 

For  information  with  regards  to  the  Company’s  specific  application  of  IFRS  9  and  the  impact  of  this 
transition, refer to Note 5 to the Company’s Consolidated Annual Audited Financial Statements for the year 
ended August 31, 2019. 

STANDARDS ISSUED BUT NOT YET EFFECTIVE 

Please refer to Note 26 of the Company’s Consolidated Annual Audited Financial Statements for the year 
ended August 31, 2019. The amended standards and interpretations are not expected to have a significant 
impact on the Company’s Consolidated Annual Audited Financial Statements. 

34 | P a g e  

 
 
 
 
 
 
 
Goodfood Market Corp.  

Management’s Discussion and Analysis 
  Year ended August 31, 2019 

DISCLOSURE CONTROLS AND PROCEDURES AND INTERNAL CONTROL OVER FINANCIAL 
REPORTING 

In accordance with National Instrument 52-109 Certification of Disclosure in Issuers’ Annual and Interim 
Filings, the Company has filed certificates signed by the Chief Executive Officer and the Chief Financial 
Officer (“Certifying Officers”) that, among other things, report on the design and effectiveness of disclosure 
controls  and  procedures  (“DC&P”)  and  the  design  and  effectiveness  of  internal  control  over  financial 
reporting. 

DISCLOSURE CONTROLS AND PROCEDURES 

The Company has designed DC&P to provide reasonable assurance that material information relating to 
the Company is made known to the Certifying Officers, particularly during the period in which the annual 
filings  are  being  prepared,  and  that  information  required  to  be  disclosed  to  satisfy  the  Company’s 
continuous disclosure obligations is recorded, processed, summarized and reported within the time periods 
specified by applicable Canadian securities legislation. 

Management, under the supervision of the Certifying Officers, has evaluated the effectiveness of the DC&P 
and based on that evaluation, the Certifying Officers have concluded that the DC&P were effective as at 
August 31, 2019. 

INTERNAL CONTROLS OVER FINANCIAL REPORTING (“ICFR”) 

The Certifying Officers have designed ICFR or have caused them to be designed under their supervision, 
in order to provide reasonable assurance regarding the reliability of financial reporting and the preparation 
of financial statements for external purposes in accordance with IFRS. In designing and evaluating internal 
controls, it should be recognized that due to inherent limitations, any controls, no matter how well designed 
and operated, can provide only reasonable assurance of achieving the desired control objectives and may 
not prevent or detect misstatements. 

The  control  framework  used  to  design  the  Company’s  ICFR  is  based  on  the  criteria  set  forth  by  the 
Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (COSO)  on  Internal  Control  –
Integrated Framework (2013 framework). 

In addition, management, under the supervision of the Certifying Officers, has evaluated the effectiveness 
of ICFR and based on that evaluation, the Certifying Officers have concluded that the Company`s ICFR 
was effective as at August 31, 2019. 

No changes were made to the Company’s ICFR that have materially affected, or are reasonably likely to 
materially affect, the Company’s ICFR. 

35 | P a g e  

 
 
 
 
 
 
 
CONSOLIDATED FINANCIAL STATEMEN TS

GOODFOOD 
MARKET CORP.

YEARS ENDED AUGUST 31, 2019 AND 2018

GOODFOOD MARKET CORP.  
Table of Contents 

Independent Auditors’ Report 

Consolidated Financial Statements 

Consolidated Statements of Financial Position 

Consolidated Statements of Loss and Comprehensive Loss 

Consolidated Statements of Changes in Equity 

Consolidated Statements of Cash Flows 

Notes to the Consolidated Financial Statements 

Page 

42 

43 

44 

45 

46 - 72 

 
 
 
 
 
 
 
KPMG LLP 
600 de Maisonneuve Blvd. West 
Suite 1500, Tour KPMG 
Montréal (Québec)  H3A 0A3 
Canada 

Telephone  
Fax 
Internet 

(514) 840-2100 
(514) 840-2187 
www.kpmg.ca 

INDEPENDENT AUDITORS' REPORT 

To the Shareholders of Goodfood Market Corp. 

Opinion 

We have audited the consolidated financial statements of Goodfood Market Corp. (the "Entity"), which 
comprise: 

• 

• 

• 

• 

the consolidated statements of financial position as at August 31, 2019 and 2018; 

the consolidated statements of loss and comprehensive loss for the years then ended; 

the consolidated statements of changes in equity for the years then ended; 

the consolidated statements of cash flows for the years then ended; and 

•  notes  to  the  consolidated  financial  statements,  including  a  summary  of  significant  accounting 

policies. 

(Hereinafter referred to as the "financial statements"). 

In  our  opinion,  the  accompanying  consolidated  financial  statements  present  fairly,  in  all  material 
respects,  the  consolidated  financial  position  of  the  Entity  as  at  August  31,  2019  and  2018,  and  its 
consolidated  financial  performance  and  its  consolidated  cash  flows  for  the  years  then  ended  in 
accordance with International Financial Reporting Standards ("IFRS"). 

Basis for Opinion 

We  conducted  our  audit  in  accordance  with  Canadian  generally  accepted  auditing  standards.    Our 
responsibilities under those standards are further described in the "Auditors’ Responsibilities for the 
Audit of the Financial Statements" section of our auditors’ report.   

We are independent of the Entity in accordance with the ethical requirements that are relevant to our 
audit of the financial statements in Canada and we have fulfilled our other responsibilities in accordance 
with these requirements. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our opinion.    

KPMG LLP is a Canadian limited liability partnership and a member firm of the KPMG  
network of independent member firms affiliated with KPMG International Cooperative 
("KPMG International"), a Swiss entity. 
KPMG Canada provides services to KPMG LLP. 

 
 
 
 
 
 
Page 2 

Other Information 

Management is responsible for the other information. Other information comprises: 

•

•

the information included in Management’s Discussion and Analysis filed with the relevant Canadian
Securities Commissions;

the information, other than the financial statements and the auditors’ report thereon, included in a
document likely to be entitled "Annual Report".

Our opinion on the financial statements does not cover the other information and we do not and will not 
express any form of assurance conclusion thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information 
identified above and, in doing so, consider whether the other information is materially inconsistent with 
the financial statements or our knowledge obtained in the audit and remain alert for indications that the 
other information appears to be materially misstated.   

We obtained the information included in Management’s Discussion and Analysis filed with the relevant 
Canadian  Securities  Commissions  and  the  Annual  Report  as  at  the  date  of  this  auditors’  report.  If, 
based on the work we have performed on this other information, we conclude that there is a material 
misstatement of this other information, we are required to report that fact in the auditors’ report. 

We have nothing to report in this regard. 

Responsibilities of Management and Those Charged with Governance for the 
Financial Statements 

Management  is  responsible  for  the  preparation  and  fair  presentation  of  the  financial  statements  in 
accordance with International Financial Reporting Standards (IFRS), and for such internal control as 
management determines is necessary to enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error. 

In preparing the financial statements, management is responsible for assessing the Entity’s ability to 
continue as a going concern, disclosing as applicable, matters related to going concern and using the 
going concern basis of accounting unless management either intends to liquidate the Entity or to cease 
operations, or has no realistic alternative but to do so. 

Those charged with governance are responsible for overseeing the Entity’s financial reporting process. 

Auditors’ Responsibilities for the Audit of the Financial Statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole 
are free from material misstatement, whether due to fraud or error, and to issue an auditors’ report that 
includes our opinion.  

Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in 
accordance  with  Canadian  generally  accepted  auditing  standards  will  always  detect  a  material 
misstatement when it exists.  

Page 3 

Misstatements  can  arise  from  fraud  or  error  and  are  considered  material  if,  individually  or  in  the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on 
the basis of the financial statements. 

As part of an audit in accordance with Canadian generally accepted auditing standards, we exercise 
professional judgment and maintain professional skepticism throughout the audit.  

We also: 

• 

Identify and assess the risks of material misstatement of the financial statements, whether due to 
fraud  or  error,  design  and  perform  audit  procedures  responsive  to  those  risks,  and  obtain  audit 
evidence that is sufficient and appropriate to provide a basis for our opinion.  

The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting 
from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or 
the override of internal control. 

•  Obtain an understanding of internal control relevant to the audit in order to design audit procedures 
that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the 
effectiveness of the Entity's internal control.  

•  Evaluate the appropriateness of accounting policies used and the reasonableness of accounting 

estimates and related disclosures made by management. 

•  Conclude on the appropriateness of management's use of the going concern basis of accounting 
and, based on the audit evidence obtained, whether a material uncertainty exists related to events 
or conditions that may cast significant doubt on the Entity's ability to continue as a going concern. 
If we conclude that a material uncertainty exists, we are required to draw attention in our auditors’ 
report to the related disclosures in the financial statements or, if such disclosures are inadequate, 
to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of 
our auditors’ report. However, future events or conditions may cause the Entity to cease to continue 
as a going concern. 

•  Evaluate the overall presentation, structure and content of the financial statements, including the 
disclosures, and whether the financial statements represent the underlying transactions and events 
in a manner that achieves fair presentation. 

•  Communicate with those charged with governance regarding, among other matters, the planned 
scope and timing of the audit and significant audit findings, including any significant deficiencies in 
internal control that we identify during our audit.  

•  Provide  those  charged  with  governance  with  a  statement  that  we  have  complied  with  relevant 
ethical requirements regarding  independence, and communicate  with them all  relationships  and 
other matters that may reasonably be thought to bear on our independence, and where applicable, 
related safeguards. 

 
 
 
 
 
Page 4 

•  Obtain  sufficient  appropriate  audit  evidence  regarding  the  financial  information  of  the  entities  or 
business activities within the group entity to express an opinion on the financial statements. We 
are responsible for the direction, supervision and performance of the group audit. We remain solely 
responsible for our audit opinion. 

The engagement partner on the audit resulting in this auditors’ report is Alain Bessette. 

Montréal, Canada 

November 13, 2019 

*CPA auditor, CA, public accountancy permit No. A115894 

 
 
 
  
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Consolidated Statements of Financial Position 
August 31, 2019 and 2018 
(In thousands of Canadian dollars) 

Notes 

2019 

2018 

Assets 
Current assets: 

Cash and cash equivalents 
Sales tax receivable 
Inventories 
Other current assets 

Non-current assets: 
Restricted cash 
Fixed assets 
Right-of-use assets 
Intangible assets 
Other non-current assets 

Liabilities and Shareholders’ Equity 

Current liabilities: 
Line of credit 
Accounts payable and accrued liabilities 
Deferred revenue 
Current portion of long-term debt 
Current portion of lease obligations 

Non-current liabilities: 
Long-term debt 
Lease obligations 
Other non-current liabilities 

Shareholders’ equity:  
Common shares 
Contributed surplus 
Deficit 

6 
7 

13 
8 
9 
10 
11 

13 
12 

13 
14 

13 
14 
5 

15 

See accompanying notes to the consolidated financial statements. 

On behalf of the Board: 

______________________ Director 

______________________ Director 

$  45,149 
2,012 
4,735 
839 

  52,735 

2,500 
13,545 
11,089 
512 
402 

$

24,453 
1,657 
1,585 
204 

27,899 

– 
6,006 
–  
55 
349 

$  80,783 

$

34,309 

$ 

1,540 
30,704 
5,923 
31 
1,273 

39,471 

12,460 
11,451 
– 

63,382 

56,598 
2,349 
(41,546) 

17,401 

$

500 
11,343 
2,522 
528 
– 

14,893 

1,564 
– 
1,396 

17,853 

36,283 
782 
(20,609) 

16,456 

$  80,783 

$

34,309 

42 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Consolidated Statements of Loss and Comprehensive Loss 
Years ended August 31, 2019 and 2018 
(In thousands of Canadian dollars, except share information) 

Notes 

2019 

2018 

Revenue 
Cost of goods sold 

Gross profit 

Expenses: 

Selling, general and administrative 
Depreciation and amortization 
Loss on disposal of fixed assets 

Net finance expenses (income) 

16 

$  161,333 
121,023  

$  70,502 
55,842 

40,310  

14,660 

58,284  
2,617  
– 

60,901  

346  

23,618 
461 
113 

24,192 

(98) 

Net loss, being comprehensive loss for the period 

$ 

(20,937)  

$ 

(9,434) 

Basic and diluted loss per share  

17 

$ 

(0.38)  

$ 

(0.19) 

See accompanying notes to the consolidated financial statements. 

43 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Consolidated Statements of Changes in Equity 
Years ended August 31, 2019 and 2018 
(In thousands of Canadian dollars, except share information) 

Common Shares 

 Contributed 

Notes 

Number 

  Amount 

  Surplus 

Deficit 

Total 

Balance as at August 31, 2017 

47,753,832 

$  27,144 

$ 

382  $  (11,175)  $  16,351 

Net loss 
Share issuance 
Share issuance costs 
Share-based payments 
Stock options exercised 

15 
15 
19 
19 

–   
4,000,000   
–   
–   
71,413   

– 
10,000 
(926) 
– 
65 

– 
– 
– 
458 
(58) 

(9,434) 

– 
– 
– 
– 

(9,434) 
10,000 
(926) 
458 
7 

Balance as at August 31, 2018 

51,825,245  $  36,283 

$ 

782  $  (20,609)  $  16,456 

Net loss 
Share issuance 
Share issuance costs 
Share-based payments 
Stock options exercised 
Stock options settled in 

cash 

Exercise of agent 

15 
15 
19 
19 

19 

–    $ 

6,019,212   
–   
–   
879   

– 
21,067 
(1,497) 
– 
5 

$ 

–  $  (20,937)  $  (20,937) 
21,067 
– 
– 
(1,497) 
– 
– 
1,810 
– 
1,810 
3 
– 
(2) 

compensation options 

15 

 299,064   

740 

(142) 

–   

– 

(99) 

– 

– 

(99) 

598 

Balance as at August 31, 2019 

58,144,400  $  56,598 

$  2,349  $  (41,546)  $  17,401 

See accompanying notes to the consolidated financial statements. 

44 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP.  
Consolidated Statements of Cash Flows 
Years ended August 31, 2019 and 2018 
(In thousands of Canadian dollars) 

Cash provided by (used in): 
Operating: 

Net loss 
Adjustments for: 

Depreciation and amortization 
Share-based payments 
Stock options settled in cash 
Loss on disposal of fixed assets 
Net finance expenses (income) 
Other non-current assets 
Other non-current liabilities 

Change in non-cash operating working capital: 

Sales tax receivable 
Inventories 
Other current assets 
Accounts payable and accrued liabilities 
Deferred revenue 

Notes 

2019 

2018 

$ 

(20,937) 

$ 

(9,434) 

19 
19 

16 

2,617 
1,810 
(99) 
– 
346 
(91) 
– 

(355) 
(3,150) 
(543) 
17,881 
3,401 
880 

 461 
458 
– 
113 
(98) 
(165) 
1,173 

(883)   

(1,203) 
(34) 
8,107 
1,681 
176 

Financing: 

Net borrowing under line of credit 
Proceeds from issuance of long-term debt 
Debt issue costs 
Repayment of long-term debt 
Proceeds from exercise of stock options 
Proceeds from exercise of agent compensation options  15 
15 
Proceeds from issuance of common shares 
15 
Share issuance costs 
Interest paid 
5 
Payments of lease obligations 

13 
13 
13 

Investing: 

Interest received 
Acquisition and deposits on fixed assets 
Acquisition of intangible assets  

5 
8 
10 

Increase in cash and cash equivalents 
Cash and cash equivalents, beginning of year 

1,040 
12,500 
(64) 
(1,983) 
3 
598 
21,067 
(1,497) 
(911) 

500 
2,500 
(13) 
(1,007) 
7 
– 
10,000 
(926) 
(160) 
(1,198)                       –   
29,555 

10,901 

647 
(7,640) 
(246) 

(7,239) 

23,196 
24,453 

263 
(4,431) 
(3) 

(4,171) 

6,906 
17,547 

Cash and cash equivalents and restricted cash, end of year 

$ 

47,649 

$  24,453 

See accompanying notes to the consolidated financial statements. 

45 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

NOTE 1 

REPORTING ENTITY 

Goodfood Market Corp. (the "Company") is incorporated under the Canada Business Corporations Act and 
is listed on the Toronto Stock Exchange. The Company has its main production facility and administrative 
offices based in Montreal, Quebec, and two secondary production facilities in Alberta and Quebec with an 
additional production facility scheduled to open in the beginning of calendar year 2020 in British Columbia.  

The Company is a leading online grocery company in Canada, delivering fresh meal solutions that make it 
easy  for  members  from  coast  to  coast  to  enjoy  delicious  meals  at  home  every  week.  The  Company’s 
members get access to a unique selection of products online as well as exclusive pricing made possible by 
its direct to consumer fulfilment eco-system that cuts out food waste and expensive retail overhead. 

In  March  2019,  the  Company  created  a  wholly-owned  subsidiary,  Yumm  Meal  Solutions  Corp.                       
(the "Subsidiary"). These financial statements are prepared on a consolidated basis since the creation of 
the Subsidiary. 

NOTE 2 

BASIS OF ACCOUNTING 

The consolidated financial statements of the Company have been prepared in accordance with International 
Financial  Reporting  Standards  ("IFRS")  as  issued  by  the  International  Accounting  Standards  Board 
("IASB"). Details of the Company’s accounting policies are included in Note 25. 

As at September 1, 2018, the Company has applied IFRS 15, Revenue from Contracts with Customers 
("IFRS 15") and IFRS 9, Financial Instruments ("IFRS 9"), effective for annual reporting periods beginning 
on or after January 1, 2018, and has early adopted IFRS 16, Leases ("IFRS 16"). Changes to significant 
accounting policies are described in Note 5. 

The consolidated financial statements of the Company for the years ended August 31, 2019 and 2018 were 
authorized for issue by the Board of Directors ("Board") on November 13, 2019. 

NOTE 3 

FUNCTIONAL AND PRESENTATION CURRENCY 

The  consolidated  financial  statements  are  presented  in  Canadian  dollars,  which  is  also  the  Company’s 
functional currency. 

NOTE 4 

SIGNIFICANT ACCOUNTING JUDGEMENTS, ESTIMATES AND ASSUMPTIONS  

The  preparation  of  the  Company’s  consolidated  financial  statements  in  conformity  with  IFRS  requires 
management to make judgements, estimates and assumptions that affect the reported amounts of assets, 
liabilities,  revenues  and  expenses  and  the  accompanying  disclosures.  Uncertainty  about  these 
assumptions  and  estimates  could  result  in  outcomes  that  require  a  material  adjustment  to  the  carrying 
amount of assets or liabilities affected in future periods. These assumptions and estimates are reviewed on 
an ongoing basis. Revisions to accounting estimates are recognized prospectively. 

The Company’s main judgements, estimates, and assumptions are presented below: 

4.1 

MEASUREMENT OF REVENUES 

Revenues  are  presented  net  of  refunds,  sales  incentives  and  credits,  including  referral  credits.  Credit 
amounts are estimated based on the Company’s history and experience of the redemption percentage of 
those credits. The corresponding estimated liability for credits is included in deferred revenue. 

46 | P a g e  

 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

4.2 

FIXED ASSETS 

Judgement is necessary in determining the date at which fixed assets are available for their intended use. 
Also, at each reporting date, management determines whether fixed assets and intangible assets present 
indicators  of  impairment.  For  the  purposes  of  its analysis,  management  uses  its  judgement  considering 
factors  such  as  the  economic  environment  and  the  market  in  which  the  Company  operates,  budget 
forecasts and physical obsolescence. 

4.3 

DEFERRED INCOME TAX 

Deferred tax assets are recognized for unused tax losses to the extent that it is probable that taxable profit 
will be available against which the losses can be utilized. Significant management judgement is required to 
determine the amount of deferred tax assets that can be recognized, based upon the likely timing and the 
level of future taxable profits, together with future tax planning strategies. The Company has determined 
that it cannot recognize deferred tax assets on the tax losses carried forward (further details are given in 
Note 20).  

NOTE 5 

CHANGE IN SIGNIFICANT ACCOUNTING POLICIES  

5.1 

IFRS 16, LEASES 

Effective  September  1,  2018,  the  Company  early  adopted  IFRS  16  using  the  modified  retrospective 
approach. Accordingly, comparative figures as at and for the year ended August 31, 2018 have not been 
restated and continue to be reported under IAS 17, Leases ("IAS 17") and IFRIC 4, Determining whether 
an arrangement contains a lease ("IFRIC 4"). Refer to Note 25.6 for further information on accounting policy 
effective before and after September 1, 2018. 

On initial application, for leases previously classified as operating leases under IAS 17, the Company has 
elected to record right-of-use assets based on the corresponding lease liability of $7,456, adjusted for any 
deferred lease inducements and any lease payments made at or before the commencement date that were 
recorded  in  other  non-current  liabilities  and  other  current  assets  and  other  assets,  on  the  statement  of 
financial position as at August 31, 2018. For leases previously classified as finance leases under IAS 17, 
the Company measured the right-of-use asset and lease liability at the previous carrying amount of the 
finance lease asset of $100 and finance lease liability of $100, respectively. 

As such, as at September 1, 2018, the Company recorded lease obligations of $7,556 and right-of-use 
assets of $6,173, which are net of the deferred lease inducements and lease payments made at or before 
the commencement of the lease of $1,396 and $13, respectively, with no net impact on deficit.  

When measuring lease liabilities for those leases previously classified as operating leases under IAS 17, 
the  Company  discounted 
incremental  borrowing  rate  as  at 
its 
future 
September 1, 2018. The weighted-average rate applied is 5.53%.  

lease  payments  using 

The  Company  has  elected  to  apply  the  practical  expedient  to  grandfather  the  assessment  of  which 
transactions  are  leases  on  the  date  of  initial  application,  as  previously  assessed  under  IAS  17  and 
IFRIC 4. The Company applied the definition of a lease under IFRS 16 to contracts entered into or changed 
on or after September 1, 2018. The Company has also elected to apply the practical expedient on facility 
leases, not to separate non-lease components from lease components, and instead account for each lease 
component  and  any  associated  non-lease  components  as  a  single  lease  component.  Additionally,  the 
Company applied the practical expedient to rely on its assessment if leases were onerous under IAS 37, 

47 | P a g e  

 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

Provisions, contingent liabilities and contingent assets and therefore adjusted the right-of-use asset at the 
date of initial application by the onerous lease provision rather than conduct an impairment test. No loss 
was recognized at the date of transition. 

The  following  table  reconciles  the  Company’s  operating  lease  commitments  as  at  August  31,  2018,  as 
previously  disclosed  in  the  Company’s  annual  audited  financial  statements,  to  the  lease  obligations 
recognized on initial application of IFRS 16 on September 1, 2018. 

Operating lease commitments as at August 31, 2018 
Discounted using the incremental borrowing rate as at September 1, 2018 
Variable lease payments excluded under IFRS 16 
Renewal options reasonably certain to be exercised 
Minimum lease payments on finance lease liabilities as at August 31, 2018 

Lease obligations recognized as at September 1, 2018  

5.2 

IFRS 15, REVENUE FROM CONTRACTS WITH CUSTOMERS 

$ 

6,946 
5,361 
(742) 
2,837 
100 

$ 

7,556 

Effective September 1, 2018, the Company adopted IFRS 15, using the cumulative effect method, with the 
effect  of  adopting  this  standard  recognized  on  September  1,  2018,  the  date  of  initial  application. 
Accordingly, comparative figures as at August 31, 2018 have not been restated. Refer to Note 25.13 for 
additional information on the accounting policy applied by the Company. 

IFRS 15 replaces IAS 11, Construction Contracts, IAS 18, Revenue ("IAS 18"), IFRIC 13, Customer Loyalty 
Programmes, IFRIC 15, Agreements for the Construction of Real Estate, IFRIC 18, Transfer of Assets from 
Customers, and SIC 31, Revenue – Barter Transactions Involving Advertising Services. IFRS 15 contains 
a single model that applies to contracts with customers and two approaches to recognizing revenue: at a 
point  in  time  or  over  time.  The  model  features  a  contract-based  five-step  analysis  of  transactions  to 
determine whether, how much and when revenue is recognized. Under IFRS 15, revenue is recognized 
when a customer obtains control of the goods and services. Determining the timing of the transfer of control, 
at a point in time or over time, requires judgment. 

The Company generates revenue from the sale of meal solutions. IFRS 15 did not have an impact on the 
Company’s accounting policies for revenue recognition, as under both IFRS 15 and IAS 18, the Company 
recognizes revenue at a point in time, which is upon delivery of meal solutions, as it meets the criteria to 
satisfy  the  performance  obligation.  The  Company  records  deferred  revenue  until  the  delivery,  as 
subscribers pay in advance. These deferred revenue are recognized within a short period of time as the 
meal solutions are paid by customer shortly before delivery.  

Having completed the five-step analysis, the Company identified contracts with customers and performance 
obligations therein, determined transaction price and its allocation to performance obligation and confirmed 
the  appropriateness  of  its  revenue  recognition  policy  being  at  a  point  in  time  as  it  is  the  moment  the 
Company transfers control over the product to the customers. 

5.3 

IFRS 9, FINANCIAL INSTRUMENTS  

Effective September 1, 2018, the Company adopted IFRS 9, which sets out requirements for recognition 
and measurement, impairment, derecognition and general hedge accounting. This standard simplifies the 
classification  of  a  financial  asset  as  either  at  amortized  cost  or  at  fair  value  as  opposed  to  the  multiple 
classifications which were permitted under IAS 39, Financial Instruments: Recognition and Measurement 

48 | P a g e  

 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

("IAS 39"). This standard also requires the use of a single impairment method as opposed to the multiple 
methods in IAS 39. The approach in IFRS 9 is based on how an entity manages its financial instruments in 
the context of its business model and the contractual cash flow characteristics of the financial assets. The 
standard also adds guidance on the classification and measurement of financial liabilities. 

Cash and cash equivalents, security deposits and amounts receivable that were classified as loans and 
receivables under IAS 39 are classified as financial assets subsequently measured at amortized cost. There 
is no change to the initial measurement of the Company’s financial assets.  

Accounts payable and accrued liabilities, and long-term debt that were classified as other financial liabilities 
under IAS 39 are classified as financial liabilities subsequently measured at amortized cost. There is no 
change in the initial measurement of the Company’s financial liabilities. 

There  was  no  impact  of  transition  to  IFRS  9  on  the  Company’s  statement  of  financial  position  as  at 
September 1, 2018. 

5.4 

CHANGE IN ACCOUNTING POLICY FOR INTEREST CLASSIFICATION  

The Company has decided to change its accounting policy in relation to the classification of interest paid 
and received in its consolidated statement of cash flows. Interests paid are classified in financing activities 
and  interests  received  are  classified  in  investing  activities  whereas  both  were  classified  in  operating 
activities before. To reflect this change in accounting policy, the Company has recast the 2018 figures. The 
Company believes the new policy is preferable as it more closely aligns the interest payment with the use 
of proceeds from financing. Also, interest payments increased as a result of the increase in debt and the 
adoption of IFRS 16 which are not related to operating activities. 

NOTE 6 

INVENTORIES 

The  cost  of  inventories  recognized  as  an  expense  within  cost  of  goods  sold  during  the  year  ended 
August 31, 2019 was $99,234 (2018 – $45,274). 

Food 
Packaging supplies 
Work in process 

NOTE 7 

OTHER CURRENT ASSETS 

Amounts receivable 
Prepaid expenses 
Other 

2019 

$  2,835 
1,523 
377 

$  4,735 

$ 

2018 

889 
570 
126 

$  1,585 

2019 

606 
180 
53 

839 

$ 

$ 

2018 

121 
71 
12 

204 

$ 

$ 

49 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

NOTE 8 

FIXED ASSETS 

Furniture 
and fixtures 

Machinery and 
equipment 

Computer 
hardware 

Leasehold 
improvements 

Assets under 
construction 

Total 

Cost: 
Balance as at  
 August 31, 2017 

Additions 
Transfers 
Disposal 
Balance as at 
August 31, 2018 

Additions 
Transfers 
Reclassification to  
right-of-use assets 
Balance as at 
August 31, 2019 

$ 

56 

$ 

222 

$  108 

$ 

7 

$ 

1,951  $ 

2,344 

144 
23 
– 

667 
1,014 
(128) 

126 
– 
– 

121 
4,117 
– 

3,203 
(5,154) 
– 

4,261 
– 
(128) 

$  223 

$ 

1,775 

$  234 

$ 

4,245 

$ 

–  $ 

6,477 

  493 
– 

4,827 
– 

  440 
– 

55 
2,779 

3,011 
(2,779) 

  8,826 
– 

– 

(122) 

– 

– 

– 

(122) 

$  716 

$ 

6,480 

$  674 

$ 

7,079 

$ 

232  $  15,181 

Accumulated depreciation: 
Balance as at  
August 31, 2017 

$ 

6 

$ 

26 

$ 

27 
– 

$ 

33 

$ 

97 

– 

128 
(15) 

139 

390 

12 

56 
– 

$ 

– 

$ 

–  $ 

44 

231 
– 

– 
– 

442 
(15) 

$ 

68 

$ 

231 

$ 

–  $ 

471 

  148 

(22) 

– 

552 

– 

– 

  1,187 

– 

(22) 

$  130 

$ 

507 

$  216 

$ 

783 

$ 

–  $ 

1,636 

Depreciation 
Disposals 
Balance as at 
August 31, 2018 

Depreciation 
Reclassification to  
right-of-use assets 
Balance as at 
August 31, 2019 

Net carrying amounts: 
Balance as at  
August 31, 2018 
Balance as at 
August 31, 2019 

$  190 

$ 

1,636 

$  166 

$ 

4,014 

$ 

–  $ 

6,006 

586 

5,973 

458 

6,296 

232 

13,545 

50 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

As at August 31, 2019, $1,273 (August 31, 2018 – $111) of fixed asset additions are included in accounts 
payable  and accrued  liabilities  and  $38  (August  31,  2018  –  $147)  of  leasehold  improvement  transfers 
relates to capitalized depreciation expense. 

As at August 31, 2019, $115 (August 31, 2018 – $101) of deposits on fixed assets are included in other 
non-current assets. During 2019, $101 of deposits on fixed assets included in other non-current assets as 
at August 31, 2018 were transferred to fixed assets. 

As at August 31, 2018, $100 of machinery and equipment additions related to finance leases. 

NOTE 9 

RIGHT-OF-USE ASSETS 

Balance as at September 1, 2018  
Additions 
Disposals 
Depreciation 

Balance as at August 31, 2019 

NOTE 10 

INTANGIBLE ASSETS 

Facilities 

$ 

5,835 
5,614 
−   
(1,101) 

Automotive 
equipment 

Other 
equipment 

$ 

100 
421 
−   
(231) 

$ 

$ 

238 
357 
(39) 
(105) 

Total 

6,173 
6,392 
(39) 
(1,437) 

$  10,348 

$ 

290 

$ 

451 

$ 

11,089 

Software 

Intellectual  
property 

Intangible in 
development 

Total 

Cost: 
Balance as at August 31, 2017 
Additions 
Balance as at August 31, 2018 
Additions 
Balance as at August 31, 2019 

Accumulated amortization: 
Balance as at August 31, 2017 
Amortization 

Balance as at August 31, 2018 
Amortization 

Balance as at August 31, 2019 

Net carrying amounts: 
Balance as at August 31, 2018 
Balance as at August 31, 2019 

$ 

91 
3 
94 
  130 
$  224 

$ 

$ 

– 
– 
– 
  74 
$  74 

$ 

$ 

– 
– 
– 
  284 
$  284 

$ 

$ 

91 
3 
94 
  488 
$  582 

$ 

$ 

$ 

$ 

20 
19 

39 
31 

70 

$ 
55 
$  154 

$ 

$ 

$ 

– 
– 

– 
– 

– 

$ 
– 
$  74 

$ 

$ 

– 
– 

– 
– 

– 

$ 

$ 

$ 

20 
19 

39 
31 

70 

$ 
– 
$  284 

$ 
55 
$  512 

As at August 31, 2019, $242 (August 31, 2018 – nil) of intangible asset additions are included in accounts 
payable and accrued liabilities. 

51 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

NOTE 11  OTHER NON-CURRENT ASSETS 

Security deposits  
Deposits on fixed assets 
Other 

NOTE 12  ACCOUNTS PAYABLE AND ACCRUED LIABILITIES 

Accounts payable  
Accrued liabilities 

NOTE 13  DEBT 

2019 

287 
115 
−  
402 

$ 

$ 

2018 

229 
101 
19 

349 

$ 

$ 

2019 

23,961 
6,743 

30,704 

$ 

$ 

$ 

2018 

9,366 
1,977 

$ 

11,343 

Notes 

2019 

2018 

Interest-bearing financing: 
Secured term loan, variable interest at bank prime plus 

2.5%, maturing in November 2021 

Secured term loan, variable interest at bank prime plus 

2.5%, maturing in November 2021 

13.1 

$  10,000 

$ 

− 

13.1 

2,500 

          −  

Finance leases: 
Finance leases at implicit rates, nil (2018 – 6.28% to 
6.79%), maturing from January 2020 to March 2023 

5.1 

Matured borrowings: 
Unsecured term loan, variable rate (2018 – 6.80%) 
Secured term loan, variable interest at bank prime 

plus 3.25% 

− 

− 

− 

Interest rate swaps 
Unamortized financing costs 

Current portion of long-term debt 

         100 

                 2 

$ 

2,000 

2,102 
− 
(10) 

13.2 

$  12,500 
46 
(55) 

$  12,491 

$ 

2,092 

(31) 

(528) 

$  12,460 

$ 

1,564 

52 | P a g e  

 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
   
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

13.1 

CREDIT FACILITY 

In September 2017, the Company obtained a commitment from a Canadian chartered bank for a secured 
credit facility which includes a five-year variable-rate term loan of $2,500, a $500 revolving line of credit and 
$500  in  credit  card  availability.  The  credit  facility  was  secured  by  inventory  and  a  first-ranking  movable 
hypothec on the Company’s assets. 

On October 12, 2017, the term loan of $2,500 was disbursed, bearing variable interest at bank prime plus 
3.25% (6.95% as at August 31, 2018). The term loan was repayable in equal quarterly instalments of $125 
beginning on November 30, 2017 and ending August 31, 2022. The proceeds of the term loan were used 
to  refinance  the  Company’s  long-term  debt,  finance  capital  expenditures,  and  for  general  corporate 
purposes. As at August 31, 2018, the term loan had a balance of $2,000 and the operating line of credit 
was fully drawn. As at August 31, 2019, the secured credit facility obtained from the Canadian chartered 
bank  was  completely  replaced  by  the  credit  facility  obtained  from  the  Canadian  financial  institution 
described below. 

In November 2018, the Company obtained from a Canadian financial institution a secured three-year term 
loan of $10,000, a $2,500 revolving line of credit and $1,000 in other short-term financing. This credit facility 
is  secured  by  a  first-ranking  hypothec  on  all  of  the  Company’s  movable  and  immovable  assets.  The 
proceeds  were  used  to  fund  expansion  capital  expenditures,  invest  in  automation,  and  refinance  the 
Company’s long-term debt. In April 2019, the Canadian financial institution increased the amount in other 
short-term  financing  from  $1,000  to  $3,000.  In  August  2019,  the  Company  obtained  from  the  same 
Canadian financial institution an additional secured term loan of $2,500, bearing the same terms as the 
term loan obtained in November 2018. The Canadian financial institution also increased the amount of the 
revolving line of credit from $2,500 to $10,000 and the amount of other short-term financing from $3,000 to 
$5,000. 

As at August 31, 2019, $12,500 of the term loans were disbursed, bearing variable interest at the Canadian 
Dollar Offered Rate ("CDOR") plus 2.50% (4.46% as at August 31, 2019). The term loans are repayable in 
quarterly installments of $125 and $31, beginning on December 4, 2020 and August 31, 2020, respectively, 
with  a  bullet  repayment  of  the  balance  at  the  end  of  the  term  ending  in  November  2021.  As  at                   
August  31,  2019,  $1,540  of  the  revolving  line  of  credit  was  disbursed,  bearing  variable  interest  at  the 
Canadian Dollar Offered Rate (“CDOR”) plus 2.50% (4.46% as at August 31, 2019). Debt issuance costs 
of $64 were incurred and recorded against the debt at the inception date of the debt. For the year ending 
August  31,  2019,  debt  issuance  costs  of  $9  (2018  –  $2)  were  amortized  and  recorded  in  net  finance 
expenses.  

As at August 31, 2019, the Company has corporate credit cards used for business purposes with authorised 
limits totaling $7,875 (August 31, 2018 – $1,365), including the $5,000 in other short-term financing secured 
from a Canadian financial institution. Amounts owing with respect to credit cards are included in accounts 
payable and accrued liabilities. 

The  credit  facility  includes  a  collateral  requirement  of  $2,500  placed  in  a  restricted  cash  account  and 
financial covenants with which the Company was in compliance as at August 31, 2019. 

53 | P a g e  

 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

13.2 

INTEREST RATE SWAPS 

Effective  March  1,  2019,  the  Company  signed  a  swap  agreement  with  the  same  Canadian  financial 
institution whereby the Company fixed the annual interest rate at 2.22% plus 2.50% on a notional amount 
of  $2,500  until  November  2021.  With  this  agreement,  the  Company  effectively  fixed  the  interest  rate  at 
4.72% for this portion of the Company’s long-term debt. 

Effective March 14, 2019, the Company signed a second swap agreement with the same Canadian financial 
institution whereby the Company fixed the annual interest rate at 2.07% plus 2.50% on a notional amount 
of  $1,263  until  November  2021.  With  this  agreement,  the  Company  effectively  fixed  the  interest  rate  at 
4.57% for this portion of the Company’s long-term debt. 

As at August 31, 2019, the Company’s interest rate swaps are classified as derivative financial liabilities 
not designated as hedging instruments. In accordance with IFRS 9, the Company’s swap agreements are 
measured  at  fair  value  with  gains  and  losses  in  fair  value  presented  in  net  finance  expenses  in  the 
Company’s  consolidated  statements  of  loss  and  comprehensive  loss.  For  the  period  ended  August  31, 
2019, a loss in fair value of $46 is presented in net finance expenses (Note 16) with a corresponding liability 
presented in long-term debt. 

13.3 

PRINCIPAL PAYMENTS 

Principal payments due on the long-term debt in each of the following years are as follows: 

2020 
2021 
2022 

NOTE 14  LEASE OBLIGATIONS 

The following table presents the lease obligations of the Company:  

Balance as at September 1, 2018 
Additions 
Disposals 
Payment of lease obligations 
Interest expense on lease obligations 

Lease obligations as at August 31, 2019 

$ 

Principal 
payments 

31 
500 
11,969 

August 31, 2019 

$ 

7,556 
6,392 
(26) 
(1,840) 

642 

$  12,724 

54 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

The following table presents an analysis of the contractual undiscounted cash flows from lease obligations: 

Maturity analysis – contractual undiscounted cash flows 
Less than one year 
One to five years 
More than five years (1) 

Total undiscounted lease obligations as at August 31, 2019 

Lease obligations as at August 31, 2019 

Current portion 

Non-current portion  

August 31, 2019 

$ 

1,874 
7,050 
6,944 

$  15,868 

$  12,724 

1,273 

  11,451 

(1)  As at August 31, 2019, future lease payments of $5,591 for which the Company is reasonably certain to 
exercise  the  renewal  options  have  been  recognized  in  lease  obligations,  representing  an  amount  of 
$6,443 of undiscounted cash flows. 

With the exception of future cash flows associated with the British Columbia facility described below, there 
are no future cash outflows related to lease agreements to which the Company is potentially exposed that 
are not reflected in the measurement of lease obligations. 

British Columbia facility 

On  July  3,  2019,  the  Company  signed  a  ten-year  lease  with  a  renewal  option  of  five  years  for  an                 
84,000  square-feet  production  facility  located  in  Vancouver,  British  Columbia,  Canada.  The  expected 
delivery  date  of  the  facility  is  October  1,  2019  and  payment  commencement  date  is  January  15,  2020. 
Management intends to begin operations in the new facility in the beginning of calendar year 2020. Fixed 
rent  payments  represent  a  total  commitment  of  $14,630.  Considering  that  as  at  August  31,  2019,  the 
Company did not have a right-of-use asset, the facility was not reflected as a right-of-use asset and no 
corresponding lease liability was recorded. 

NOTE 15  SHARE CAPITAL 

15.1 

SHARE ISSUANCES 

The Company is authorized to issue an unlimited number of no par value common shares. 

In connection with the public offering completed on May 7, 2018, the Company issued 4,000,000 common 
shares  (of  which  60,000  common  shares  were  purchased  by  Board  members  and  key  management 
personnel) at a price of $2.50 per share for gross proceeds of $10,000, less share issuance costs of $926. 

In  connection  with  the  public  offering  completed  on  February  22,  2019,  the  Company  issued             
6,019,212 common shares (of which 26,500 common shares were purchased by Board members and key 
management personnel) at a price of $3.50 per share for gross proceeds of $21,067, less share issuance 
costs of $1,497. 

During the period ended August 31, 2019, 879 common shares (2018 – 71,413 common shares) of the 
Company were issued following the exercise of stock options (refer to Note 19). 

55 | P a g e  

 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

15.2 

EXERCISE OF AGENT COMPENSATION OPTIONS 

In connection with the Company’s private placement completed on June 1, 2017, the Company granted 
405,002 two-year compensation options to the agents to purchase common shares of the Company at a 
price of $2.00 per common share. During the period that ended August 31, 2019, 299,064 options were 
exercised for gross proceeds of $598. The remaining balance of agent compensation options that were not 
exercised expired on June 1, 2019.  

NOTE 16  NET FINANCE EXPENSES (INCOME) 

Interest expense on long-term debt 

Interest expense on lease obligations 

Interest income 

Foreign exchange loss  

Fair value loss on interest rate swaps (Note 13.2) 

                                       2019 

                     2018 

$ 

  292 

$ 

162 

642 

(687) 

53 

46 

− 

(280) 

20 

− 

$ 

346 

$ 

(98) 

NOTE 17  LOSS PER SHARE 

                                       2019 

                  2018 

Net loss 

Basic weighted average number of common shares 

Loss per share – basic and diluted 

$ 

$ 

(20,937) 

$ 

(9,434) 

55,069,384 

49,068,678 

(0.38) 

$ 

(0.19) 

The exercise of stock options and share issuance is weighted from the transaction date.  

Stock  options  were  excluded  from  the  diluted  weighted  average  number  of  common  shares  calculation 
because such inclusion would have been antidilutive due to the net loss reported by the Company. 

NOTE 18  ADDITIONAL INFORMATION ON THE CONSOLIDATED STATEMENT OF LOSS AND 
COMPREHENSIVE LOSS 

Short-term employee benefit expense 

Operating lease expense 

2019 

2018 

$  39,419 

$ 

18,753 

– 

816 

56 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

NOTE 19  STOCK OPTION PLAN 

The  stock  option  plan  was  established  by  the  Company  to  attract  and  retain  employees,  consultants, 
directors and officers. The plan provides for the granting of options to purchase common shares where at 
any given time the number of stock options reserved for issuance is equal to 7.5% of the Company’s issued 
and outstanding common shares. Under the plan, options generally vest over a period of four years and 
expire eight years from the grant date. As at August 31, 2019, 450,661 stock options were available for 
issuance (2018 – 1,165,791). 

Total share-based payments recognized under the stock option plan amounted to $1,810 for the year ended 
August 31, 2019 (2018 – $458). 

During the period that ended August 31, 2019, 2,661,531 options (2018 – 787,666 options) were granted 
at  a  weighted  average  exercise  price  of  $2.89  (2018  –  $2.55)  per  option,  of  which  1,156,766  options       
(2018 – 300,000) were granted to key management personnel and members of the Board. 

The weighted average fair value of stock options granted during the year ended August 31, 2019 was $1.36 
(2018 – $1.42) and was estimated at the date on which the options were granted using the Black-Scholes 
option pricing model with the following weighted-average assumptions: 

                                       2019 

                  2018 

Volatility 
Risk-free interest rate 
Expected life of options 
Common share value at grant date 
Exercise price 

53% 
1.84% 
5.1 years 
2.89 
$ 
2.89 
$ 

Information concerning the movement in stock options is as follows: 

Number of 
options 

  1,425,471 
2,661,531 
(879) 
(74,740) 
(101,214) 
3,910,169 

2019 
Weighted 
average 
exercise price 

$ 

1.96 
2.89 
    2.62 
1.62 
2.85 
2.57 

Number of 
options 

751,581 
    787,666 
   (71,413) 
      −   
      (42,363) 
1,425,471 

Outstanding, beginning of year 
Granted 
Exercised 
Stock options settled in cash(1) 
Forfeited 
Outstanding, end of year 

65% 
2.07% 
5.1 years 
2.55 
2.55 

$ 
$ 

2018 
Weighted 
average 
exercise price  

$ 

1.07 
2.55 
              0.10 
                − 
0.30 
              1.96 

Exercisable, end of year  

639,039 

$ 

1.60 

322,483 

$ 

1.02 

 (1)  On December 4, 2018, the Company exceptionally agreed to settle in cash a specific number of vested 
stock options with two members of management. The net cash settled amount was $99 and represents 
the difference between the fair value of the stock on the date of settlement and the exercise stock price. 
There are no other stock options that can be or are intended to be net settled in cash in the future. 

For the year ended August 31, 2019, the weighted average share price of the Company’s common shares 
upon the exercise date of stock options was $2.94 (2018 – $2.94). 

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GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

Summary of options outstanding as at August 31, 2019 and 2018 is as follows: 

Balance as at August 31, 2019: 

Exercise price 

  Less than $1.00 

$ 

$ 

$ 

$ 

1.00 – 1.99 

2.00 – 2.49 

2.50 – 2.99 

3.00 – 3.49 

Balance as at August 31, 2018: 

Less than $1.00 
1.00 – 1.99 
$ 
2.00 – 2.49 
$ 
2.50 – 2.99 
$ 

NOTE 20 

INCOME TAXES  

Number of 
options 
outstanding 

Weighted 
average 
contractual life 
outstanding 

Exercisable 
options  

178,834 

283,718 

203,325 

2,313,573 

930,719 

3,910,169 

178,834 
347,820 
215,082 
683,735 
1,425,471 

6.81 

5.98 

6.87 

7.08 

7.67 

7.12 

6.75 
6.98 
6.98 
7.71 
7.30 

  178,834 

109,808 

143,050 

207,347 

– 

639,039 

146,236 
86,955 
89,292 
– 
322,483 

The  following  table  reconciles  income  taxes  computed  at  the  Company’s  statutory  rate  of  26.6%              
(2018 – 26.7%) and the total tax expense for the years ended August 31: 

                                       2019 

                  2018 

Loss before income taxes 

Income tax benefit at the combined Canadian statutory rate 

Decrease resulting from: 

Change in unrecognized deferred income tax assets 

Permanent differences 

Other 

Total income expense 

$ 

(20,937) 

$ 

(5,569) 

(9,434) 

(2,519) 

5,045 

520 

4 

– 

$ 

2,387 

132 

– 

– 

$ 

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GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

Movement in temporary differences during the year ended August 31, 2019 is detailed as follows: 

Deferred income tax assets: 
Lease obligation 
Deferred income tax liabilities: 
Fixed assets 

Balance as at  
August 31, 2018  

Recognized in 
Profit or loss 

       Balance as at  
August 31, 2019 

$ 

1,748 

$ 

988 

$ 

2,736 

(1,748) 

$ 

−  

$ 

(988) 

−  

(2,736) 

$ 

−  

As at August 31, 2019 and 2018, the Company had unrecognized deferred income tax assets as follows: 

Deferred income tax assets: 

Net operating loss carry forwards 

$ 

8,241 

$ 

3,398 

2019 

2018 

Fixed assets 

Share issuance costs 

Intangible assets 

Other non-current liabilities 

Other 

636 

689 

254 

−  

47 

−  

506 

246 

258 

20 

Unrecognized deferred income tax assets 

$ 

9,867 

$ 

4,428 

The Company has operating tax losses carried forward of $31,097 (2018 – $12,824) and unrecognized 
deductible temporary differences of $6,133 (2018 – $3,885) that are available to reduce taxable income. 
Deferred income tax assets have not been recognized in respect of these items because it is not probable 
that future taxable profit will be available against which the Company can utilize the benefits therefrom. As 
at August 31, 2019, the amounts and expiry dates of the tax losses carried forward were as follows: 

2035 
2036 
2037 
2038 
2039 

$ 

49 
712 
3,547 
8,516 
18,273 

$ 

31,097 

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GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

NOTE 21  FINANCIAL INSTRUMENTS 

The  Company  has  determined  that  the  fair  values  of  cash  and  cash  equivalents,  amounts  receivable 
included in other current assets, restricted cash, security deposits included in other assets, line of credit, 
and  accounts  payable  and  accrued  liabilities  approximate  their  respective  carrying  amounts  at  the 
consolidated statement of financial position date, due to the short-term maturity of those instruments.  

The Company determined that the fair value of its long-term debt approximates its carrying amount as it 
bears interest at market interest rates for financial instruments with similar terms and risks. 

The fair value of interest rate swaps as at August 31, 2019 was estimated using Level 2 inputs. 

NOTE 22  FINANCIAL RISKS 

Credit risk: 

Credit  risk  is  the  risk  of  an  unexpected  loss  if  a  counterparty  to  a  financial  instrument  fails  to  meet  its 
contractual obligation. The Company regularly monitors credit risk exposure and takes steps to mitigate the 
likelihood of this exposure resulting in losses. The Company's exposure to credit risk is primarily attributable 
to its cash and cash equivalents, amounts receivable included in other current assets, restricted cash, and 
security deposits included in other assets. The Company's maximum credit exposure corresponds to the 
carrying  amount  of  these  financial  assets.  Management  believes  the  credit  risk  is  limited  because  the 
Company deals with major North American financial institutions and an internationally established payment 
processor. 

Interest rate risk: 

The  Company’s  long-term  debt  and  revolving  line  of  credit  bear  interest  at  variable  rates  which  are 
determined by a base rate set by the lender plus a margin. As a result, the Company is exposed to interest 
rate risk due to fluctuations in lenders’ base rates. The Company manages its interest rate risk by using 
variable-to-fixed interest rate swaps as described in Note 13. 

Sensitivity analysis for interest rate risk 

An increase or decrease of 100 basis points in the interest rate would not have a significant impact on the 
Company’s net loss. 

Liquidity risk: 

Liquidity risk is the risk that the Company will be unable to fulfill its obligations on a timely basis or at a 
reasonable cost.  The Company  manages  its  liquidity  risk  by  monitoring  its  operating  requirements.  The 
Company prepares budgets and cash forecasts to ensure it has sufficient funds to fulfill its obligations.   

Capital management 

The  Company's  objective  in  managing  its  capital  is  to  ensure  a sufficient  liquidity  position  to  finance  its 
operations, to maximize the preservation of capital and to deliver competitive returns on invested capital. 
To  fund  its  activities,  the  Company  has  relied  on  public  and  private  placements,  convertible  notes,  and   
long-term and short-term debt, which are included in the Company's definition of capital. The Company 
manages  its  excess  cash  to  ensure  that  it  has  sufficient  reserves  to  fund  its  operations  and  capital 
expenditures. 

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GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

The following are amounts due on contractual maturities of financial liabilities, including estimated interest 
payments as at August 31: 

Total carrying 
amount 

Contractual 
cash flows (3) 

Less than 1 
year 

1 to 5 
years 

2019 
More than 5 
years 

Line of credit 
Accounts payable and  

accrued liabilities 

$ 

  1,540 

$ 

1,540 

$ 

  1,540 

$ 

  − 

$ 

     30,704 

      30,704 

    30,704 

  − 

− 

  − 

Long-term debt, including 
current portion (1), (2) 

12,491 

       13,755 

         597 

13,158 

               − 

$ 

44,735 

$ 

45,999 

$ 

32,841 

$  13,158  $ 

− 

Total carrying 
amount 

Contractual 
cash flows 

Less than 1 
year 

1 to 5 
years 

2018 
More than 5 
years 

Line of credit 
Accounts payable and  

accrued liabilities 

$ 

 500 

$ 

500 

$ 

500 

$ 

11,343 

      11,343 

    11,343 

$ 

− 

− 

− 

− 

Long-term debt, including 
current portion (1), (2) 

  2,092 

2,415 

  658 

1,757 

               − 

$ 

13,935 

$ 

14,258 

$ 

12,501 

$ 

1,757 

$ 

− 

(1)  In November 2018, the Company signed a new debt agreement with proceeds partially used to 

refinance the long-term debt as at August 31, 2018 (see further details in Note 13). 

(2)  As  at  August  31,  2019,  an  interest  rate  of  4.46%  (2018  –  6.95%)  was  used  to  determine  the 
estimated interest payments on the Company’s variable-rate portion of the Company’s long-term 
debt, and interest rates of 4.72% and 4.57% were used to determine the interest payments on the 
fixed-rate portion of the Company’s long-term debt.  

(3)  See Note 14 for contractual payments due on lease obligations. 

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GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

NOTE 23  RELATED PARTIES  

The chief executive officer ("CEO") and the president and chief operating officer ("President and COO") are 
controlling shareholders of the Company and are members of the Board of the Company. The CEO is also 
Chairman of the Board.  

23.1 

RELATED PARTIES  

The Company’s related party transactions are as follows: 

  On February 22, 2019, in connection with the public offering described in Note 15, 26,500 common 
shares were purchased by Board members and key management personnel at a price of $3.50 per 
share; 

  On May 7, 2018, in connection with the public offering described in Note 15, 60,000 common shares 
were purchased by Board members and key management personnel at a price of $2.50 per share. 

These transactions are recorded at the amount of consideration paid as established and agreed to by the 
related parties. 

23.2 

KEY MANAGEMENT PERSONNEL 

Key management personnel includes the members of the Board as well as the CEO, President and COO, 
and chief financial officer. 

The following table presents the compensation of the key management personnel recognized in net loss: 

Short-term employee benefits (includes 

directors’ fees) 

Share-based payments 

NOTE 24  BASIS OF MEASUREMENT  

2019 

$  1,963 

1,062 

$ 

2018 

867 

356 

The consolidated financials statements have been prepared on the historical cost basis except for financial 
instruments at fair value through profit or loss.  

NOTE 25  SIGNIFICANT ACCOUNTING POLICIES  

25.1 

BASIS OF CONSOLIDATION 

The consolidated financial statements of the Company include the accounts of the Company and of the 
Subsidiary. 

Subsidiary 

A subsidiary is an entity controlled by the Company. Control is achieved where the Company has power 
over the investee, exposure or rights to variable returns from its involvement with the investee, and the 
ability to use its power over the investee to affect the amount of these returns. The Company reassesses 
whether it controls an entity if facts and circumstances indicate that one or more of the aforementioned 
points have changed. A subsidiary is consolidated from the date the Company obtains control and continues 
to be consolidated until the date that such control ceases. 

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GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

25.2 

CASH AND CASH EQUIVALENTS 

Cash and cash equivalents comprise cash held in financial institutions, outstanding deposits and short-term 
deposits with a maturity of three months or less, which are subject to an insignificant risk of changes in 
value. 

25.3 

INVENTORIES 

Inventories are measured at the lower of cost and net realizable value. The cost of inventories is determined 
using the first-in, first-out method. Cost includes acquisition costs net of discounts, and other costs incurred 
to bring inventories to their present location and condition. Net realizable value is the estimated selling price 
in the ordinary course of business, less the estimated selling expenses.  

25.4 

RESTRICTED CASH 

Restricted cash is cash where specific restrictions exist on the Company’s ability to use this cash. Restricted 
cash consists primarily of cash held as collateral, which is subject to the terms of the financing agreement 
(see Note 13).  

25.5 

FIXED ASSETS 

25.5.1   RECOGNITION AND MEASUREMENT 

Items  of  fixed  assets  are  recognized  at  cost  less  accumulated  depreciation  and  any  accumulated 
impairment losses. Cost includes expenditures that are directly attributable to acquiring and bringing the 
assets to a working condition for their intended use.  

When parts of an item of fixed assets have different useful lives, they are accounted for as separate items 
(major components).  

Gains and losses on disposal of an item of fixed assets are determined by comparing the proceeds from 
disposal with the carrying amount and are recognized in net loss.  

25.5.2   SUBSEQUENT EXPENDITURE 

The cost of replacing a part of an item of fixed assets is recognized in the carrying amount of the item if it 
is probable that the future economic benefits embodied within the part will flow to the Company and its cost 
can  be  measured  reliably.  The  carrying  amount  of  the  replaced  part  is  derecognized.  The  costs  of  the       
day-to-day servicing of property and equipment are recognized in net loss as incurred. 

25.5.3   DEPRECIATION 

Depreciation is calculated over the cost of the asset less its residual value and is recognized in net loss on 
a straight-line basis over the estimated useful lives of each part of an item of fixed assets, since this most 
closely reflects the expected pattern of consumption of the future economic benefits embodied in the asset. 
Assets  under  construction  are  not  depreciated  and  reflect  the  cost  of  fixed  assets,  which  are  not  yet 
available  for  their  intended  use.  Assets  under  construction  will  start  to  be  depreciated  when  they  are 
available for their intended use. Estimates for depreciation methods, useful lives and residual values are 
reviewed at each reporting date and adjusted prospectively, if appropriate.  

63 | P a g e  

 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

Depreciation is calculated on a straight-line basis over the estimated useful lives of the assets, as follows: 

Asset 

Furniture and fixtures 
Machinery and equipment 
Computer hardware 
Leasehold improvements 

25.6 

LEASES 

Period 

        3 to 5 years 
              3 to 20 years 
3 to 5 years 
Shorter of lease term and useful life 

The  Company  has  applied  IFRS  16  using  the  modified  retrospective  approach  and  therefore  the 
comparative information has not been restated and continues to be reported under IAS 17 and IFRIC 4. 
The details of accounting policies under IAS 17 and IFRIC 4 are disclosed separately. 

Policy applicable from September 1, 2018 

Effective  September  1,  2018,  the  Company  early  adopted  IFRS  16,  Leases,  which  specifies  how  to 
recognize,  measure,  present  and  disclose  leases.  The  standard  introduces  a  single  lessee  accounting 
model and requires a lessee to recognize a right-of-use asset representing its right to use the underlying 
asset and a lease liability representing its obligation to make lease payments. The Company’s accounting 
policy under IFRS 16 is as follows: 

At inception of a contract, the Company assesses whether a contract is, or contains, a lease based on 
whether  the  contract  conveys  the  right  to  control  the  use  of  an  identified  asset  for  a  period  of  time  in 
exchange  for  consideration.  This  policy  is  applied  to  contracts  entered  into,  or  changed,  on  or  after 
September 1, 2018. 

Right-of-use asset 

The Company recognizes a right-of-use asset and a lease liability at the lease commencement date. The 
right-of-use  asset  is  initially  measured  at  cost,  which  comprises  the  initial  amount  of  the  lease  liability 
adjusted for any lease payments made at or before the commencement date, plus any initial direct costs 
incurred and an estimate of costs to dismantle and remove or to restore the underlying asset or the site on 
which it is located, less any lease incentives received.  

The right-of-use assets are subsequently depreciated from the commencement date to the earlier of the 
end of the useful life of the right-of-use asset or the end of the lease term using the straight-line method. 
The lease term includes consideration of an option to renew or to terminate if the Company is reasonably 
certain  to  exercise  that  option.  Lease  terms,  including  options  to  renew  for  which  the  Company  is 
reasonably  certain  to  exercise,  range  from  0  to  11  years  for  facilities,  automotive  equipment  and  other 
equipment.  In  addition,  the  right-of-use  asset  is  periodically  reduced  by  impairment  losses,  if  any,  and 
adjusted for certain remeasurements of the lease liability.  

Lease liability 

The lease liability is initially measured at the present value of the lease payments that are not paid at the 
commencement date, discounted using the interest rate implicit in the lease or, if that rate cannot be readily 
determined,  the  Company’s  incremental  borrowing  rate.  Generally,  the  Company  uses  its  incremental 
borrowing rate as the discount rate.  

64 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

The Company determines its incremental borrowing rate by obtaining interest rates from external financing 
sources and makes certain adjustments to reflect the terms of the lease and the type of the asset leased.  

Lease payments included in the measurement of the lease liability comprise fixed payments (including in-
substance fixed payments), the exercise price under a purchase option that the Company is reasonably 
certain to exercise, and lease payments in an optional renewal period if the Company is reasonably certain 
to exercise a renewal option.  

The lease liability is measured at amortized cost using the effective interest method. It is remeasured when 
there  is  a  change  in  future  lease  payments  arising  mainly  if  the  Company  changes  its  assessment  of 
whether it will exercise a purchase, renewal or termination option, or if there is a revised in-substance fixed 
lease payment.  

When  the  lease  liability  is remeasured  in  this  way,  a  corresponding  adjustment  is  made  to  the  carrying 
amount of the right-of-use asset, or is recorded in profit or loss if the carrying amount of the right-of-use 
asset has been reduced to zero. 

Policy applicable before September 1, 2018 

Under IAS 17, the Company’s accounting policy was as follows: 

The determination of whether an arrangement was (or contained) a lease was based on the substance of 
the arrangement at the inception of the lease. The arrangement was, or contained, a lease if fulfilment of 
the arrangement was dependent on the use of a specific asset and the arrangement conveyed a right to 
use the asset, even if that asset was not explicitly specified in an arrangement.  

A lease was classified at the inception date as a finance lease or an operating lease. A lease that transferred 
substantially all the risks and rewards incidental to ownership to the Company was classified as a finance 
lease.  

Finance leases were capitalized at the commencement of the lease at the inception date fair value of the 
leased property or, if lower, at the present value of the minimum lease payments. Lease payments were 
apportioned between finance charges and reduction of the lease liability so as to achieve a constant rate 
of  interest  on  the  remaining  balance  of  the  liability.  Finance  charges  were  recognized  in  net  finance 
expenses (income) in net loss.  

A  leased  asset  was  depreciated  over  the  useful  life  of  the  asset.  However,  if  there  was  no  reasonable 
certainty that the Company would obtain ownership by the end of the lease term, the asset was depreciated 
over the shorter of the estimated useful life of the asset and the lease term.  

An operating lease was a lease other than a finance lease. Operating lease payments were recognized in 
net  loss  on  a  straight-line  basis  over  the  lease  term.  Lease  incentives  received  were  recognized  as  an 
integral part of the total lease expense, over the term of the lease. 

25.7 

INTANGIBLE ASSETS 

25.7.1   RECOGNITION AND MEASUREMENT 

Intangible assets that have finite useful lives are measured at cost less accumulated amortization and any 
accumulated impairment losses.  

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GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

25.7.2   SUBSEQUENT EXPENDITURE 

Subsequent expenditure is capitalized only when it increases the future economic benefits embodied in the 
specific asset to which it relates. All other expenditure is recognized in net loss as incurred.  

25.7.3   AMORTIZATION 

Amortization is recognized in net loss on a straight-line basis over the estimated useful lives of the finite life 
of intangible assets. Intangible assets in development are not amortized and reflect the cost of developing 
the intangible asset, which are not yet available for their intended use. Intangible assets in development 
will start to be depreciated when they are available for their intended use. 

The estimated useful lives for the current year and comparative periods are as follows: 

Asset 

Software 
Intellectual property 

Period 

         5 years 
              5 years 

Amortization  methods,  useful  lives  and  residual  values  are  reviewed  at  each  reporting  and  adjusted 
prospectively, if appropriate. 

25.8 

IMPAIRMENT OF NON-FINANCIAL ASSETS 

The Company reviews the carrying amount of its non-financial assets, which include intangible assets with 
a finite useful life and fixed assets on each reporting date, in order to determine if specific events or changes 
in circumstances indicate that their carrying amounts may not be recoverable.  

For  impairment  testing  purposes,  assets  that  cannot  be  tested  individually  are  aggregated  into  a  cash 
generating unit ("CGU"). An impairment loss is recognized if the carrying amount of an asset or a CGU 
exceeds its recoverable amount. The recoverable amount is the higher of an asset's fair value less costs 
to sell and its value in use. In assessing value in use, the estimated future cash flows are discounted to 
their present value using a pre-tax discount rate that reflects current market assessments of the time value 
of money and the risks specific to the asset. Impairment losses are recognized in net loss. 

25.9 

FINANCIAL INSTRUMENTS  

Effective September 1, 2018, the Company adopted IFRS 9, which sets out requirements for recognition 
and measurement, impairment, derecognition and general hedge accounting. This standard simplifies the 
classification  of  a  financial  asset  as  either  at  amortized  cost  or  at  fair  value  as  opposed  to  the  multiple 
classifications  which  were  permitted  under  IAS  39.  This  standard  also  requires  the  use  of  a  single 
impairment method as opposed to the multiple methods in IAS 39. The approach in IFRS 9 is based on 
how an entity manages its financial instruments in the context of its business model and the contractual 
cash flow characteristics of the financial assets. The standard also adds guidance on the classification and 
measurement of financial liabilities. 

25.9.1   RECOGNITION AND INITIAL MEASUREMENT 

Financial assets and financial liabilities are recognized when the Company becomes party to the contractual 
provisions of the financial instrument. 

A  financial  asset  or  financial  liability  is  initially  measured  at  fair  value  plus,  for  an  item  not  at  fair  value 
through profit or loss ("FVTPL"), transaction costs that are directly attributable to its acquisition or issue. 

66 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

25.9.2   CLASSIFICATION AND SUBSEQUENT MEASUREMENT 

Financial assets – Policy applicable from September 1, 2018 

On initial recognition, a financial asset is classified as measured at amortised cost, fair value through other 
comprehensive income ("FVOCI") – debt investment, FVOCI – equity investment, or FVTPL.  

Financial assets are not reclassified subsequent to their initial recognition unless the Company changes its 
business model for managing financial assets, in which case all affected financial assets are reclassified 
on the first day of the first reporting period following the change in the business model.  

Amortised cost 

A  financial  asset  is  measured  at  amortised  cost  if  it  meets  both  of  the  following  conditions  and  is  not 
designated as FVTPL: (1) it is held within a business model whose objective is to hold assets to collect 
contractual cash flows; and (2) its contractual terms give rise on specified dates to cash flows that are solely 
payments of principal and interest on the principal amount outstanding. 

Debt investment  

A debt investment is measured at FVOCI if it meets both of the following conditions and is not designated 
at FVTPL: (1) it is held within a business model whose objective is achieved by both collecting contractual 
cash flows and selling financial assets, and (2) its contractual terms give rise on specified dates to cash 
flows that are solely payments of principal and interest on the principal amount outstanding.  

All financial assets not classified as measured at amortised cost or FVOCI are measured at FVTPL. The 
Company has not designated any financial assets at fair value through profit or loss and does not have any 
financial assets at FVOCI. 

Financial  assets  at  amortised  costs  are  subsequently  measured  at  amortised  cost  using  the  effective 
interest method. The amortised cost is reduced by impairment losses. Interest income, foreign exchange 
gains and losses and impairment are recognised in net loss. Any gain or loss on derecognition is recognised 
in net loss. 

Financial assets – Policy applicable before September 1, 2018 

Financial assets were classified in four categories: 

Financial assets at fair value through profit or loss 

A financial asset was classified at FVTPL if it was classified as held for trading or was designated as such 
on  initial  recognition.  Directly  attributable  transaction  costs  were  recognized  in  net  loss  as  incurred. 
Financial  assets  at  FVTPL  were  measured  at  fair  value  and  changes  therein,  including  any  interest  or 
dividend income, were recognized in net loss. The Company did not designate any financial assets at fair 
value through profit or loss. 

Loans and receivables 

These  assets  were  initially  measured  at  fair  value  plus  any  directly  attributable  transaction  costs. 
Subsequent to initial recognition, they were measured at amortized cost using the effective interest method. 
The Company classified its cash and cash equivalents, security deposits and amounts receivable as loans 
and receivables. 

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GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

Held-to-maturity investments 

These  assets  were  initially  measured  at  fair  value  plus  any  directly  attributable  transaction  costs. 
Subsequent to initial recognition, they were measured at amortized cost using the effective interest method. 
The Company had no financial assets as held-to-maturity. 

Available-for-sale financial assets 

These  assets  were  initially  measured  at  fair  value  plus  any  directly  attributable  transaction  costs. 
Subsequent  to  initial  recognition,  they  were  measured  at  fair  value  and  changes  therein,  other  than 
impairment  losses  and  foreign  currency  differences  on  debt  instruments,  were  recognized  in  other 
comprehensive loss and accumulated in the fair value reserve. When these assets were derecognized, the 
gain or loss accumulated in equity is reclassified to net loss. The Company did not have financial assets as 
available for sale. 

Financial liabilities 

Financial liabilities are classified as measured at cost or FVTPL. A financial liability is classified as FVTPL 
if it is classified as held-for-trading, it is a derivative or it is designated as such on initial recognition. Financial 
liabilities at FVTPL are measured at fair value and net gains and losses, including interest expenses, are 
recognized in net loss. Any gain or loss on derecognition is also recognized in net loss.  

The fair value of interest rate swaps is calculated as the present value of the estimated future cash flows. 
Swaps are measured at FVTPL with the gains and losses recognized in the consolidated statements of 
loss and comprehensive loss. 

25.9.3   DERECOGNITION 

Financial assets 

The Company derecognizes a financial asset when the contractual rights to the cash flows from the asset 
expire, or it transfers the rights to receive the contractual cash flows of the financial asset in a transaction 
in which substantially all the risks and rewards of ownership of the financial asset are transferred or in which 
the Company neither transfers nor retains substantially all of the risks and rewards of ownership and it does 
not retain control of the financial asset. 

Financial liabilities 
The Company derecognizes a financial liability when its contractual obligations are discharged or cancelled, 
or expire. The Company also derecognizes a financial liability when its terms are modified and the cash 
flows of the modified liability are substantially different, in which case a new financial liability based on the 
modified terms is recognised at fair value. 

On derecognition of a financial liability, the difference between the carrying amount extinguished and the 
consideration paid (including any non-cash assets transferred or liabilities assumed) is recognised in net 
loss. 

25.9.4   OFFSETTING 

Financial  assets  and  financial  liabilities  are  offset  and  the  net  amount  is  reported  in  the  consolidated 
statements of financial position if there is a currently enforceable legal right to offset the recognized amounts 
and there is an intention to settle on a net basis, to realize the assets and settle the liabilities simultaneously. 

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GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

25.9.5  

IMPAIRMENT 

With respect to impairment of financial assets, IFRS 9 requires applying the expected credit losses model 
instead of the incurred credit losses model set out in IAS 39. Under the expected credit losses model, the 
Company  must  recognize  expected  credit  losses and  changes  in  such  losses at  each reporting  date  to 
reflect changes in credit risk since the initial recognition of the financial assets. Although cash and cash 
equivalents and restricted cash are subject to the IFRS 9 impairment requirements, the expected credit 
losses identified were not significant. 

25.9.6   FAIR VALUE MEASUREMENT 

In establishing the fair value, the Company uses a fair value hierarchy based on levels as defined below: 

Level 1: defined as observable inputs such as quoted prices in active markets. 

Level 2: defined as inputs other than quoted prices in active markets that are either directly or indirectly 
observable. 

Level 3: defined as inputs that are based on little or no observable market data and, therefore, requiring 
entities to develop their own assumptions. 

25.10 

PROVISIONS 

A provision is recognized if, as a result of a past event, the Company has a present legal or constructive 
obligation that can be estimated reliably, and it is probable that an outflow of  economic benefits will be 
required to settle the obligation. Provisions are determined by discounting the expected future cash flows 
at a pre-tax rate that reflects current market assessments of the time value of money and the risks specific 
to the liability. The unwinding of the discount is recognized as net finance expenses.  

Contingent liability  

A contingent liability is a possible obligation that arises from past events and of which the existence will be 
confirmed only by the occurrence or non-occurrence of one or more uncertain future events not within the 
control of the Company, or a present obligation that arises from past events (and therefore exists), but is 
not recognized because it is not probable that a transfer or use of assets, provision of services or any other 
transfer of economic benefits will be required to settle the obligation, or the amount of the obligation cannot 
be estimated reliably. 

25.11 

SHORT-TERM EMPLOYEE BENEFITS 

Short-term employee benefits are measured on an undiscounted basis and are expensed as the related 
service is provided. A liability is recognized for the amount expected to be paid if the Company has a present 
legal or constructive obligation to pay this amount as a result of past service provided by the employee and 
the obligation can be estimated reliably. 

25.12 

SHARE-BASED PAYMENTS  

Employees  and  directors  of  the  Company  receive  remuneration  in  the  form  of  share-based  payments, 
whereby employees render services as consideration for equity instruments (equity-settled transactions). 

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GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

The cost of equity-settled transactions is determined by the fair value at the date when the grant is made 
using an appropriate valuation model, further details of which are given in Note 19. That cost is recognized 
as a compensation expense, together with a corresponding increase in equity (contributed surplus), over 
the  period  in  which  the  service  and  the  performance  conditions  are  fulfilled  (the  vesting  period).  The 
cumulative expense recognized for equity-settled transactions at each reporting date until the vesting date 
reflects the extent to which the vesting period has expired. The expense or credit in the statements of loss 
and comprehensive loss for a period represents the movement in cumulative expense recognized at the 
beginning and end of that period. 

25.13 

REVENUE FROM CONTRACTS WITH CUSTOMERS 

Effective September 1, 2018, the Company adopted IFRS 15, using the cumulative effect method, with the 
effect  of  adopting  this  standard  recognized  on  September  1,  2018,  the  date  of  initial  application. 
Accordingly,  comparative  figures  as  at  August  31,  2018  have  not  been  restated.  The  effect  of  initially 
applying IFRS 15 is described in Note 5.2. 

Revenue from the sale of goods is measured at the fair value of consideration received, net of refunds, 
sales  incentives  and  credits.  Revenue  is  recognized  at  a  point  in  time,  which  is  upon  delivery  of  meal 
solutions, as it meets the criteria to satisfy the performance obligation. Deferred revenue is recognized for 
consideration received in advance of the related revenue. Sales and referral credits are also included in 
deferred revenue and are measured based on the fair value of the sales and referral credits granted, taking 
into  consideration  the  estimated  redemption  percentage.  Sales  and  referral  credits  are  recognized  as 
revenue upon redemption and when the Company fulfills its obligation. 

25.14 

TAXES 

Income tax expense comprises current and deferred income taxes. It is recognized in net loss except to the 
extent  that  it  relates  to  a  business  combination,  or  items  recognized  directly  in  equity  or  in  other 
comprehensive loss.  

Current income tax 

Current tax comprises the expected tax payable or receivable on the taxable income or loss for the years 
and any adjustment to the tax payable or receivable in respect of previous years. The amount of current 
tax payable or receivable is the best estimate of the tax amount expected to be paid or received that reflects 
uncertainty related to income taxes, if any. It is measured using tax rates enacted or substantively enacted 
at the reporting date. Current tax assets and liabilities are offset only if certain criteria are met. 

Deferred income tax 

Deferred income tax is recognized in respect of temporary differences between the carrying amounts of 
assets and liabilities for financial reporting purposes and the amounts used for taxation purposes. 

Deferred  income  tax  assets  are  recognized  for  unused  tax  losses,  unused  tax  credits  and  deductible 
temporary differences to the extent that it is probable that future taxable profits will be available against 
which they can be used. Deferred income tax assets are reviewed at each reporting date and are reduced 
to the extent that it is no longer probable that the related tax benefit will be realized; such reductions are 
reversed when the probability of future taxable profits improves. Unrecognized deferred income tax assets 
are reassessed at each reporting date and recognized to the extent that it has become probable that future 
taxable profits will be available against which they can be used. 

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GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

Deferred income tax is measured at the tax rates that are expected to be applied to temporary differences 
when they reverse, using tax rates enacted or substantively enacted at the reporting date. 

The measurement of deferred income tax reflects the tax consequences that would follow from the manner 
in which the Company expects, at the reporting date, to recover or settle the carrying amount of its assets 
and liabilities. Deferred income tax assets and liabilities are offset only if certain criteria are met. 

Sales tax 

Expenses and assets are recognized net of the amount of sales tax, except: 

  When the sales tax incurred on a purchase of assets or services is not recoverable from the taxation 
authority, in which case, the sales tax is recognized as part of the cost of acquisition of the asset or as 
part of the expense item, as applicable; and 

  When receivables and payables are stated with the amount of sales tax included. 

The net amount of sales tax recoverable from, or payable to, the taxation authority is included as part of 
receivables or payables in the consolidated statements of financial position.  

25.15 

FOREIGN CURRENCY 

Transactions in foreign currencies are comprised of purchases from foreign suppliers. These transactions 
are  translated  using  the  functional  currency  of  the  Company  at  exchange  rates  at  the  dates  of  the 
transactions. The related payables denominated in foreign currencies at the reporting date are translated 
to the functional currency at the exchange rates at that date. The resulting foreign currency gains or losses 
are recognized on a net basis within net finance expenses in net loss. 

25.16 

EARNINGS PER SHARE 

Basic earnings per share are computed by dividing net loss by the weighted average number of common 
shares outstanding during the year. Diluted earnings per share are computed using the weighted average 
number  of  common  shares  outstanding  during  the  year  adjusted  to  include  the  dilutive  impact  of  stock 
options and convertible notes.  

The  dilutive  effect  of  outstanding  options  is  excluded  as  additional  share  dilution  in  the  computation  of 
diluted earnings per share as such inclusion would have been antidilutive due to the net loss reported by 
the Company (further details are given in Note 17). 

25.17 

FINANCE INCOME AND FINANCE EXPENSES 

Finance  income  comprises  interest  income  and  foreign  exchange  gains.  Finance  expenses  comprise 
interest expense on long-term debt and changes in fair value of convertible notes. Prior to the year ended 
August 31, 2019, the Company recognized finance income and finance expenses as operating activities in 
the Company’s consolidated statements of cash flows. As described in Note 5.4, the Company decided to 
change its accounting policy in relation to the classification of interest paid and received in its consolidation 
statements of cash flows. Refer to Note 5.4 for more information.  

25.18 

SEGMENT REPORTING 

The Company determined that it operated a single operating segment for the years ended August 31, 2019 
and 2018. 

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GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements 
Years ended August 31, 2019 and 2018 
(Amounts are in thousands of Canadian dollars, except share and stock options information) 

NOTE 26  STANDARDS ISSUED BUT NOT YET EFFECTIVE 

A number of new standards are effective for annual periods beginning after January 1, 2019 and earlier 
application is permitted; however, the Company has not early adopted the new or amended standards in 
preparing these consolidated financial statements. 

The following amended standards and interpretations are not expected to have a significant impact on the 
Company’s consolidated financial statements. 

  Amendments to References to Conceptual Framework in IFRS Standards; 

  Definition of Material (Amendments to IAS 1 and IAS 8). 

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CORPORATE INFORMATION

ANNUAL MEETING OF SHAREHOLDERS

Wednesday, January 8, 2020

10:00 a.m.

Offices of Fasken Martineau DuMoulin LLP

800, Square-Victoria Street

Suite 3700

Montréal, Québec 

H4Z 1E9

STOCK INFORMATION

Shares listed: Toronto Stock Exchange

Ticker symbol: FOOD

Initial public offering: 2017

52-week high/low (Sept. 1, 2018 – Aug. 31, 2019): $3.74-$2.45

Share price as at November 13, 2019: $3.12

Common shares outstanding as at August 31, 2019: 58,144,400

TRANSFER AGENT AND REGISTRAR

TSX Trust

AUDITORS

KPMG LLP

LEGAL COUNSEL

Fasken Martineau DuMoulin LLP

INVESTOR RELATIONS

IR@makegoodfood.ca

MEDIA CONTACT

media@makegoodfood.ca

CORPORATE OFFICE

4600 Hickmore Street,

Saint-Laurent, Quebec

H4T 1K2

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makegoodfood.ca

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