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Goodfood Market

food · TSX Consumer Cyclical
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Ticker food
Exchange TSX
Sector Consumer Cyclical
Industry Personal Products & Services
Employees 1001-5000
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FY2023 Annual Report · Goodfood Market
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ANNUAL 
REPORT

2023

Goodfood (TSX: FOOD) is a leading digitally native meal solutions 
brand in Canada, delivering fresh meals and add-ons that make it 
easy for customers from across Canada to enjoy delicious meals 
at home every day. The Goodfood team is building Canada’s 
most loved millennial food brand, with the mission to create 
experiences that spark joy and help our community live longer on 
a healthier planet. 

Goodfood customers have access to uniquely fresh and 
delicious products, as well as exclusive pricing, made possible by 
its world-class culinary team and direct-to-consumer 
infrastructures and technology. Goodfood is passionate about 
connecting its partner farms and suppliers to its customers’ 
kitchens while eliminating food waste and costly retail overhead.  

The Company’s  administrative 
offices are   based   in   Montreal, 
Québec, with production 
facilities located in the 
provinces of Quebec
and Alberta.

2023
AT A GLANCE

2

PRODUCTION 
FACILITIES

  780

EMPLOYEES

116K

QUATERLY ACTIVE
CUSTOMERS 1

$169

REVENUES

M

The following table provides a summary of our locations currently operating:

Total number 
of locations

Administrative 
offices

Manufacturing 
centers

Fulfillment 
facilities

Greater Montreal Area  
(Quebec) 

Greater Toronto Area  
(Ontario)

Calgary 

(Alberta)

1

2

1

X

X

X

X

X

X

X

1.This is a metric or non-IFRS financial measure which does not have a standardized meaning prescribed by IFRS and may 
therefore not be comparable to similar measures presented by other issuers. Please refer to the Metrics and Non-IFRS 
financial measures section in the Management’s Discussion and Analysis. 

3-YEAR
FINANCIAL HIGHLIGHTS

For the years ended

September 2, 
2023

September 3, 
2022

August 31, 
2021

Operating Results

Revenues

Gross Profit

Adjusted EBITDA1

Net loss being comprehensive loss 

Basic and diluted loss per share

Operating Metrics

Gross Margin

Adjusted EBITDA Margin1

Financial Position

Cash2

Fixed assets

Total assets

Total debt3

Total convertible debentures4

Shareholders’ equity (deficit)

Cash flows provided by (used in)

Operating  activities 

Investing  activities 

Financing activities

(37%)

(4%)

168,558

65,380

4,695

(16,463)

(0.22)

268,586

68,055

(40,721)

(121,761)

(1.62)

(29%)

(41%)

379,234 

116,094

(15,306)

(31,792)

(0.45)

38.8%

2.8%

13.5 pp

18.0 pp

25.3%

(15.2%)

(5.3) pp

(11.2) pp

30.6%

(4.0%)

24,925

11,026

57,808

4,036

47,119

(23,442)

  (9,350)

1,960

 (4,570)

36,885

18,408

129,848

11,743

32,643

(11,178)

(58,981)

(37,671)

8,002

125,535

33,367

255,262

21,351

6,466

97,875

(16,358)

(18,012)

55,503

1.This is a metric or non-IFRS financial measure which does not have a standardized meaning prescribed by IFRS and may therefore not be comparable to similar 
measures presented by other issuers. Please refer to the Non-IFRS financial measures section in the Management’s Discussion and Analysis.
2.Includes cash and cash equivalents.
3.Includes the current portion of long-term debt.
4.Includes the liability and equity components of the convertible debentures.

MESSAGE TO
SHAREHOLDERS

Dear fellow Shareholders,

Fiscal 2023 marked a successful transition year for Goodfood and our teams. 
In this challenging environment; we swiftly anchored the business back to 
deeper, more resilient roots. We completed our cost saving initiatives, 
aligned our workforce and consolidated our facilities to meet our current 
offering needs. These changes were executed at an incredibly fast pace and 
drove record Adjusted EBITDA1 profitability for the year and positive free 
cash flows1 in the third quarter. With this strong foundation, we remain 
committed to build Canada's best and most profitable food-at-home 
platform and we continue to be driven by our unwavering will to spark joy in 
our customers’ kitchens and to be masters of our destiny.

Setting the Stage to Consistent Profitability

After a challenging year as consumers behaviors shifted away from e-
commerce, Fiscal 2023 was marked by record profitability levels with gross 
margin at its all-time high of 38.8%, positive adjusted EBITDA1 of $5 million, a 
record, and significantly better free cash flows1 which improved by $87 
million compared to Fiscal 2022. Operational improvements and price 
revisions have been instrumental in driving our record results and we are 
pleased to report that our diligent efforts have yielded strong outcomes. The 
key highlights are:

• We simplified our footprint leading to exiting 12 leases and

consolidating our production to two facilities in Montreal and Calgary;
• We aligned our workforce with scale leading to significant headcount

reductions;

• We completed Blue Ocean initiatives to drive efficiencies to continue
to improve and grow our gross margin and adjusted EBITDA1 and to
form the basis for the path to consistent positive cash flow and long-
term profitable growth;

• We continuously review and adjust our sales prices to match current

economic conditions;

• We are continuously improving our working capital management

including managing our inventories level with just-in-time inventory on
our meal kits;

1.This is a metric or non-IFRS financial measure which does not have a standardized meaning prescribed by IFRS and may therefore 
not be comparable to similar measures presented by other issuers. Please refer to the Non-IFRS financial measures section in the 
Management’s Discussion and Analysis.

1.  This is a metric or non-IFRS financial measure which does not have a standardized meaning prescribed by IFRS and may therefore not 

be comparable to similar measures presented by other issuers. Please refer to the Non-IFRS financial measures section in the 

Management’s Discussion and Analysis.

MESSAGE TO
SHAREHOLDERS

• We had record gross margin with an improvement of 13.5 percentage points compared to Fiscal 2022 as a

result of the initiatives described above and strong execution;

• Our selling, general and administrative expenses decreased by $50 million;

• We achieved record positive adjusted EBITDA1 for Fiscal 2023 and significantly improved our free cash

flow1.

Obsess About the Customer

During this year, we shared key customer insights that inform our long-term roadmap to consistently grow 
our customer value proposition, thereby creating an increasingly sticky customer base as well as carefully 
growing our total addressable market to serve the needs of new customer segments.

First, busy professionals and families are increasingly craving delicious and nutritious meals that can be 
prepared in minutes. With this in mind, we have broadened our assortment of carb-wise, calorie smart, keto, 
paleo, and high-protein recipes by 50 percent, many of which can be prepared within 20 minutes. We 
partnered with key brand ambassadors to amplify the initiative, including Montreal Canadiens captain Nick 
Suzuki, and paired some of the new meals with the introduction of better-for-you proteins including organic 
beef, grass fed bison and steelhead trout.

Second, we are seeing strong demand from customers who are looking for experiences that spark joy 
while providing an alternative to pricey restaurant options. To provide that, we have curated select 
partnerships for our customers including exclusive meals co-created with Michelin-starred St. Lawrence 
restaurant in Vancouver to bring dishes like Lemony Chicken Piccata with Fresh Fettuccine & Garlic-
Roasted Broccolini to our customers' homes. Another exciting product innovation we introduced to our 
customers this fail is our new line of air fryer recipes in partnership with Ninja, a leading air fryer brand in 
Canada.

Going forward, we are convinced that by remaining focused on consistently growing our customer value 
proposition, we can grow our cash flows.

1.This is a metric or non-IFRS financial measure which does not have a standardized meaning prescribed by IFRS and may therefore not be comparable to similar measures presented by 
other issuers. Please refer to the Non-IFRS financial measures section in the Management’s Discussion and Analysis.

MESSAGE TO
SHAREHOLDERS

Continued Focus on Sustainable Profitable Growth

As we move forward, we continue to recognize that cash remains King 
and we are as motivate as ever to continue growing our cash flows. 
Top line growth plays a significant role in achieving this profitability 
growth and we intend to grow our top line using the following key 
growth drivers:

• Customer growth: building customer acquisition cost efficiencies to

enable adding more customers to the Goodfood platform and
continue to invest in our digital product to elevate the customer
experience by reducing friction and enhancing ease of use;

• Order frequency increase by offering increased product variety and

customization, recipe and ingredient diversity, partnerships with first-
rate restaurants and enticing our most loyal (and profitable) members
through our VIP program;

• Basket size enhancement: building a differentiated set of meal kits,
ready-to-eat meals and add-ons as well as the launch of upsells and
upcoming launch of customization.

• Sustainability: prioritizing planet friendly options - perfectly

portioned ingredients that save from food waste, a supply chain
removing middlemen from farm to kitchen table, offsetting carbon
emissions on deliveries, and introducing packaging innovations that
have helped us to remove the equivalent of 2.4 million plastic bags
annually from our deliveries.

With the steps we have taken and continue to take, our strategic 
execution to drive profitability and cash flows continues to bear fruit, 
underpinned by consistent improvement in adjusted EBITDA1 and cash 
flows. Coupled with our unrelenting focus on nurturing our customer 
relationships, profitable growth remains our top priority. The Goodfood 
team is fully focused on building and growing Canada’s most loved 
millennial food brand.

1.This is a metric or non-IFRS financial measure which does not have a standardized meaning prescribed by IFRS and may 
therefore not be comparable to similar measures presented by other issuers. Please refer to the Non-IFRS financial measures 
section in the Management’s Discussion and Analysis.

MESSAGE TO
SHAREHOLDERS

MOST IMPORTANTLY

Our record results this year are the fruit of the dedication and hard work of 
our incredible team. Our continued path to profitability would not be 
possible without our team’s incredible contributions both in good and 
challenging times. To all Goodfoodies, we want to say thank you for your 
hard work, resilience and dedication over the last year. Our ability to 
successfully transition to profitability this year and set the stage to thrive 
in the coming years has also been driven by the confidence of our major 
shareholders, customers, board members, suppliers, and other 
stakeholders. We want to express our deep appreciation for your trust and 
support.

Over the years, we have stayed true to the purpose that powers our brand 
and products. Our core purpose is to spark joy by making cooking and 
eating a fun, exciting and enjoyable experience, to help Canadians live 
longer by achieving a balanced and healthy diet, and to live on a healthier 
planet by offering planet-conscious products that are sourced, packaged 
and delivered sustainably. As we continue to build towards that ambitious 
purpose, we share with you our Fiscal year 2023 financial results. 

Thank you,

Jonathan Ferrari
Co-Founder, Chairman  
of the Board and CEO

Neil Cuggy
Co-Founder, Director, 
President and COO

BOARD OF
DIRECTORS

JONATHAN FERRARI
Co-Founder, Chairman  
of the Board and CEO

NEIL CUGGY
Co-Founder, Director,  
President and COO

JOHN KHABBAZ 
Director

DONALD OLDS
Director

TERRY YANOFSKY
Director

MANAGEMENT’S 
DISCUSSION 
AND ANALYSIS

YEAR ENDED SEPTEMBER 2, 2023

Management’s Discussion and Analysis of 

GOODFOOD MARKET CORP. 

For the 13 weeks and 52 weeks ended September 2, 2023 

Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

TABLE OF CONTENTS 

BASIS OF PRESENTATION .................................................................................................................... 3 

KEY FINANCIAL HIGHLIGHTS ............................................................................................................... 4 

FORWARD-LOOKING INFORMATION ................................................................................................. 5 

METRICS AND NON-IFRS FINANCIAL MEASURES ......................................................................... 6 

COMPANY OVERVIEW ............................................................................................................................ 8 

FINANCIAL OUTLOOK ............................................................................................................................. 8 

FISCAL 2023 AT A GLANCE ................................................................................................................. 10 

METRICS AND NON-IFRS FINANCIAL MEASURES – RECONCILIATION ................................. 10 

RESULTS OF OPERATIONS – FOURTH QUARTER OF FISCAL 2023 AND 2022 ................... 13 

RESULTS OF OPERATIONS – FISCAL 2023 AND 2022 ................................................................ 14 

FINANCIAL POSITION ........................................................................................................................... 15 

LIQUIDITY AND CAPITAL RESOURCES ........................................................................................... 16 

SELECTED QUARTERLY FINANCIAL INFORMATION ................................................................... 20 

TRENDS AND SEASONALITY .............................................................................................................. 21 

FINANCIAL RISK MANAGEMENT........................................................................................................ 21 

BUSINESS RISK ...................................................................................................................................... 22 

OFF-BALANCE  SHEET  ARRANGEMENTS,  CONTRACTUAL  OBLIGATIONS  AND  OTHER 
COMMITMENTS ...................................................................................................................................... 22 

FINANCIAL INSTRUMENTS .................................................................................................................. 23 

RELATED PARTIES ................................................................................................................................ 23 

SHARE-BASED PAYMENTS ................................................................................................................. 23 

OUTSTANDING SHARE DATA ............................................................................................................. 24 

SEGMENT REPORTING ........................................................................................................................ 24 

DIVIDEND POLICY .................................................................................................................................. 24 

SIGNIFICANT ACCOUNTING JUDGEMENTS, ESTIMATES AND ASSUMPTIONS .................. 24 

CHANGES IN ACCOUNTING POLICIES ............................................................................................ 25 

DISCLOSURE  CONTROLS  AND  PROCEDURES  AND 
INTERNAL  CONTROL  OVER 
FINANCIAL REPORTING ....................................................................................................................... 26 

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Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

BASIS OF PRESENTATION 

The  following  Management’s  Discussion  and  Analysis  ("MD&A")  is  intended  to  assist  readers  in 
understanding the business environment, trends and significant changes in the results of  operations and 
financial condition of Goodfood Market Corp. and its subsidiary (the “Company” or “Goodfood”) for the 13 
and  52  weeks  ended  September  2,  2023  and  should  be  read  in  conjunction  with  our  audited  annual 
consolidated financial statements and the accompanying notes for the 52 weeks ended September 2, 2023. 
Please also refer to Goodfood’s press release announcing its results for the 52 weeks ended September 
2, 2023 issued on November 22, 2023. Quarterly reports, the Annual Report, and the Annual Information 
Form  can  be  found  on  SEDAR+  at  www.sedarplus.ca  and  under  the  “Investor  Relations  –  Financial 
Information”  section  of  our  website:  https://www.makegoodfood.ca/en/investors.  Press  releases  are 
available  on  SEDAR+  and  under  the  “Investor  Relations  –  Press  Releases”  section  of  our  corporate 
website.  

The  Company’s  annual  audited  consolidated  financial  statements  were  prepared  in  accordance  with 
International Financial Reporting Standards ("IFRS") as issued by the International Accounting Standards 
Board ("IASB") and the financial information herein was derived from those statements.  

During Fiscal 2023, the Company completed its cost reduction initiatives as part of Project Blue Ocean. 
The cost saving initiatives consisted of a review of its operations and overall business to drive efficiencies, 
return the Company to positive adjusted EBITDA1 and to form the basis for the path to consistent positive 
cash flow and long-term profitable growth.  

All amounts herein are expressed in Canadian dollars unless otherwise indicated and all references to 2023 
refer to Fiscal 2023 and 2022 refer to Fiscal 2022 unless otherwise indicated. 

In this MD&A, references to “we”, “our”, “Goodfood” or the “Company” refer to Goodfood Market Corp. and 
its wholly owned subsidiary.  

Management  determines  whether  information  is  material  based  on  whether  they  believe  a  reasonable 
investor’s decision to buy,  sell or hold securities of the Company would likely be influenced or changed 
should the information be omitted or misstated, and discloses material information accordingly. 

The information in this MD&A is current to November 22, 2023, unless otherwise noted. 

1 Please refer to the “Metrics and Non-IFRS Financial Measures” section of this MD&A for corresponding definitions. 

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Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

KEY FINANCIAL HIGHLIGHTS 

This  section  provides  a  summary  of  our  financial  performance  for  the  fourth  quarter  and  Fiscal  2023 
compared  to  the  same  period  in  2022.  We  present  metrics  and  measures  to  help  investors  better 
understand our performance, including certain metrics and measures which are not recognized by IFRS. 
Definitions  of  these  non-IFRS  financial  measures  are  provided  in  the  “Metrics  and  Non-IFRS  Financial 
Measures”  section  of  this  MD&A  and  are  important  metrics  to  be  considered  when  analyzing  our 
performance.  For  a  reconciliation  of  these  non-IFRS  financial  measures  to  the  most  comparable  IFRS 
financial measures, as applicable, see the “Metrics and Non-IFRS Financial Measures  – Reconciliation” 
section of this MD&A. 

HIGHLIGHTS OF THE FOURTH QUARTER OF 2023 COMPARED TO THE FOURTH QUARTER OF 2022 

•  Net sales were $37.2 million, a 26% decrease from $50.4 million compared to the same quarter last 

year.  

•  Gross margin reached 38.2%, an increase of 9.9 percentage points, with gross profit at $14.2 million, 

flat compared to the same quarter last year despite net sales declining by 26%.  

•  Net loss was $3.7 million, an improvement of $54.7 million compared to the same quarter last year. As 
a result of Blue Ocean initiatives, net loss includes $0.8 million of reorganization and other related costs.  
•  Adjusted EBITDA margin1 was 1.9%, an improvement of 5.7 percentage points compared to the same 

quarter last year. 

•  Net  cash  flows  used  in  operating  activities  totalled  $2.0  million,  an  improvement  of  $11.2  million 

compared to the same quarter last year. 

•  Adjusted free cash flow1 was negative $1.1 million, an improvement of $10.5 million compared to the 

same quarter last year. 

•  Active customers1 of 116,000 compared to 157,000 for the same quarter last year. 

HIGHLIGHTS OF FISCAL 2023 COMPARED TO FISCAL 2022 

•  Net sales were $168.6 million, a 37% decrease from $268.6 million compared to the same period last 

year.  

•  Gross margin reached 38.8%, an increase of 13.5 percentage points and gross profit of $65.4 million 
decreased by $2.7 million or 4.0% compared to the same period last year. Gross margin and gross profit 
include  $1.3  million  of  inventories  write-downs  due  to  the  discontinuance  of  products  related  to 
Goodfood On-Demand grocery.  

•  Adjusted gross margin1 which excludes the $1.3 million charge for inventories write-downs due to the 
discontinuance of products related to Goodfood On-Demand grocery totalled 39.5%, an increase of 13.7 
percentage  points  and  adjusted  gross  profit1  of  $66.7  million  decreased  by  $1.4  million  or  2.1% 
compared to the same period last year. 

•  Net loss was $16.5 million compared to $121.8 million in the same period last year. As a result of Blue 
Ocean initiatives, net loss includes $0.5 million of reorganization and other related gains as well as a 
charge of $1.3 million related to inventories write-downs due to the discontinuance of products related 
to Goodfood On-Demand grocery.  

•  Adjusted EBITDA margin1 was 2.8%, an improvement of 18.0 percentage points compared to the same 

period last year. 

•  Net cash flows used in operating activities was $9.4 million, an improvement of $49.6 million compared 

to the same period last year. 

•  Adjusted free cash flow1 was negative $4.5 million, an improvement of $86.6 million compared to the 

same period last year. 

1 Please refer to the “Metrics and Non-IFRS Financial Measures” section of this MD&A for corresponding definitions. 

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Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

FORWARD-LOOKING INFORMATION 

This  MD&A  contains  “forward-looking  information”  within  the  meaning  of  applicable  Canadian  securities 
legislation. Such forward-looking information includes, but is not limited to, information with respect to our 
objectives and the strategies to achieve these objectives, as well as information with respect to our beliefs, 
plans,  expectations,  anticipations,  assumptions,  estimates  and  intentions,  including,  without  limitation, 
statements in the “Financial Outlook” section of the MD&A. This forward-looking information is identified by 
the  use  of  terms  and  phrases  such  as  “may”,  “would”,  “should”,  “could”,  “expect”,  “intend”,  “estimate”, 
“anticipate”, “plan”, “foresee”, “believe”, and “continue”, as well as the negative of these terms and similar 
terminology,  including  references  to  assumptions,  although  not  all  forward-looking  information  contains 
these terms and phrases. Forward-looking information is provided for the purposes of assisting the reader 
in understanding the Company and its business, operations, prospects and risks at a point in time in the 
context of historical trends, current condition and possible future developments and therefore the reader is 
cautioned that such information may not be appropriate for other purposes.  

Forward-looking information is based upon a number of assumptions and is subject to a number of risks 
and  uncertainties,  many  of  which  are  beyond  our  control,  which  could  cause  actual  results  to  differ 
materially from those that are disclosed in, or implied by, such forward-looking information. These risks and 
uncertainties include, but are not limited to, the following risk factors which are discussed in greater detail 
under “Risk Factors”  in  the Company’s Annual Information Form for the  52  weeks ended  September  2, 
2023 available on SEDAR+ at www.sedarplus.ca: limited operating history, negative operating cash flow, 
going concern risk, food industry including current industry inflation levels, indebtedness and impact upon 
financial condition, future capital requirements, quality control and health concerns, regulatory compliance, 
regulation  of  the  industry,  public  safety  issues,  product  recalls,  damage  to  Goodfood’s  reputation, 
transportation disruptions, storage and delivery of perishable foods, product liability, unionization activities, 
consolidation  trends,  ownership  and  protection  of  intellectual  property,  evolving  industry,  reliance  on 
management, fulfillment centers and logistics channels,  factors which may prevent realization of growth 
targets, competition, availability and quality of raw materials, environmental and employee health and safety 
regulations,  online  security  breaches  and  disruptions,  reliance  on  data  centers,  open  source  license 
compliance, operating risk and insurance coverage, management of growth, limited number and scope of 
products, conflicts of interest, litigation, food costs and availabilities, catastrophic events, risks associated 
with payments from customers and third parties, being accused of infringing intellectual property rights of 
others  and,  climate  change  and  environmental  risks,  as  well  as  an  inability  to  maintain  high  social 
responsibility standards could lead to reputational damage and adversely affect our business. This is not 
an  exhaustive  list  of  risks  that  may  affect  the  Company’s  forward-looking  statements.  Other  risks  not 
presently known to the Company or that the Company believes are not significant could also cause actual 
results to differ materially from those expressed in its forward-looking statements. Although the forward-
looking information contained herein is based upon what we believe are reasonable assumptions, readers 
are cautioned  against placing undue reliance on this information since actual results may vary from the 
forward-looking information. Certain assumptions were made in preparing the forward-looking information 
concerning  the  availability  of  capital  resources,  business  performance,  market  conditions,  as  well  as 
customer demand.  

In addition, net sales and operating results could be impacted by changes in the overall economic condition 
in Canada and by the continuing inflationary pressures and by the impact these conditions could have on 
consumer  discretionary  spending.  Fears  of  a  looming  recession,  increases  in  interest  rates, continuing 
supply chain disruptions and increased input costs are expected to have a continuing significant impact on 
our economic condition that could materially affect our financial condition, results of operations and cash 
flows. 

Consequently,  all  of  the  forward-looking  information  contained  herein  is  qualified  by  the  foregoing 
cautionary statements, and there can be no guarantee that the results or developments that we anticipate 
will be realized or, even if substantially realized, that they will have the expected consequences or effects 
on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise 
5 | P a g e  

 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

indicates, the forward-looking information contained herein is provided as of the date hereof, and we do not 
undertake to update or amend such forward-looking information whether as a result of new information, 
future events or otherwise, except as may be required by applicable law.  

METRICS AND NON-IFRS FINANCIAL MEASURES 

The table below defines metrics and non-IFRS financial measures used by the Company throughout this 
MD&A.  Non-IFRS  financial  measures  do  not  have  standardized  definitions  prescribed  by  IFRS  and, 
therefore, may not be comparable to similar measures presented by other companies. They are provided 
as  additional  information  to  complement  IFRS  measures  and  to  provide  a  further  understanding  of  the 
Company’s  results  of  operations  from  our  perspective.  Accordingly,  they  should  not  be  considered  in 
isolation nor as a substitute for analysis of our financial information reported under IFRS and should be 
read in conjunction with the consolidated financial statements for the periods indicated.  

In the second quarter  of Fiscal 2023, the  Company added the  free cash flow metric to  assess  financial 
strength and liquidity as well as how much cash is available to invest in growth opportunities, to finance its 
ongoing operations and to service its debt. Adjusted free cash flow was also added as a metric to measure 
financial  and  liquidity  performance  without  the  variations  that  could  potentially  distort  the  trends  in  our 
liquidity performance primarily related to reorganization activities. 

Metrics  
Active 
customers 

Adjusted 
gross profit 

& 

Adjusted 
gross margin 

EBITDA,  

Adjusted 
EBITDA  

&  

Adjusted 
EBITDA 
margin 

Definitions 
An active customer is a customer that has placed an order within the last three months. 
For greater certainty, an active customer is only accounted for once, although different 
products and multiple orders might have been purchased within a quarter. While  the 
active customers metric is not an IFRS or non-IFRS financial measure, and, therefore, 
does not appear in, and cannot be reconciled to a specific line item in the Company’s 
consolidated  financial  statements,  we  believe  that  the  active  customers  metric  is  a 
useful  metric  for  investors  because  it  is  indicative  of  potential  future  net  sales.  The 
Company  reports  the  number  of  active  customers  at  the  beginning  and  end  of  the 
period, rounded to the nearest thousand.  

Adjusted  gross  profit  is  defined  as  gross  profit  excluding  the  impact  of  the 
discontinuance of products related to Goodfood On-Demand offering pursuant to the 
Company’s Blue Ocean initiative. Adjusted gross margin is defined as the percentage 
of  adjusted  gross  profit  to  net  sales.  The  Company  uses  adjusted  gross  profit  and 
adjusted  gross  margin  to  measure  its  performance  from  one  period  to  the  next 
excluding  the  variation  caused  by  the  items  described  above.  Adjusted  gross  profit 
and adjusted gross margin are non-IFRS financial measures. We believe that these 
metrics  are  useful  measures  of  financial  performance  to  assess  how  efficiently  the 
Company uses its resources to service its customers as well as to assess underlying 
trends  in  our  ongoing  operations  without  the  variations  caused  by  the  impacts  of 
strategic initiatives such as the items described above and facilitates the comparison 
across reporting periods.  
Please refer to the “Metrics and non-IFRS financial measures – reconciliation” section 
of the MD&A for a reconciliation of these non-IFRS financial measures to  the most 
comparable IFRS financial measures. 

EBITDA is defined as net income or loss before net finance costs, depreciation and 
amortization  and  income  taxes.  Adjusted  EBITDA  is  defined  as  EBITDA  excluding 
share-based payments expense, the impact of the inventories write-downs due to the 
discontinuance of products related to Goodfood On-Demand offering, impairment of 
non-financial assets and reorganization and other related (gains) costs pursuant to the 
Company’s  Blue  Ocean  initiative.  Adjusted  EBITDA  margin  is  defined  as  the 
percentage of adjusted EBITDA to net sales. EBITDA, adjusted EBITDA, and adjusted 
EBITDA margin are non-IFRS financial measures. We believe that EBITDA, adjusted 
EBITDA, and adjusted EBITDA margin are useful measures of financial performance 
to  assess  the  Company’s  ability  to  seize  growth  opportunities  in  a  cost-effective 

6 | P a g e  

 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

Free cash flow 
& 
Adjusted free 
cash flow 

Total net 
(debt) cash 

Total net 
(debt) cash to 
total 
capitalization 

manner,  to  finance  its  ongoing  operations  and  to  service  its  debt.  They  also  allow 
comparisons between companies with different capital structures. We also believe that 
these  metrics  are  useful  measures  of  financial  performance  to  assess  underlying 
trends in our ongoing operations without the variations caused by the impacts of the 
items described above and facilitates the comparison across reporting periods.  
Please refer to the “Metrics and non-IFRS financial measures – reconciliation” section 
of the MD&A for a reconciliation of these non-IFRS financial measures to  the most 
comparable IFRS financial measures.  

Free cash flow is defined as net cash used in or provided by operating activities less 
additions to fixed assets and additions to intangible assets. This measure allows the 
Company to assess its financial strength and liquidity as well as to assess how much 
cash is generated and available to invest in growth opportunities, to finance its ongoing 
operations and to service its debt. It also allows comparisons between companies with 
different  capital  structures.  Adjusted  free  cash  flow  is  defined  as  free  cash  flow 
excluding  cash  payments  made  to  costs  related  to  reorganization  activities.  We 
believe  that  adjusted  free  cash  flow  is  a  useful  measure  when  comparing  between 
companies  with  different  capital  structures  by  removing  variations  caused  by  the 
impacts  of  the  items  described  above.  We  also  believe  that  this  metric  is  a  useful 
measure  of  financial  and  liquidity  performance  to  assess  underlying  trends  in  our 
ongoing  operations  without  the  variations  caused  by  the  impacts  of  the  items 
described above and facilitates the comparison across reporting periods.  
Please refer to the “Metrics and non-IFRS financial measures – reconciliation” section 
of the MD&A for a reconciliation of these non-IFRS financial measures to  the most 
comparable IFRS financial measures. 

Total net (debt) cash is a non-IFRS measure that measures how much total cash the 
Company has after taking into account its total debt. Total cash include cash and cash 
equivalents. Total debt includes the current and long-term portions of the debt as well 
as the liability component of the convertible debentures. We believe that the total net 
(debt) cash measure is a useful measure to assess the Company’s overall financial 
position and its ability to service its debt. 
Total net (debt) cash to total capitalization is a non-IFRS measure that is calculated 
as total net (debt) cash over total capitalization. Total capitalization is measured as 
total debt plus shareholder’s deficiency. We believe this non-IFRS financial ratio to be 
a useful measure to assess the Company’s financial leverage.  
Please  refer  to  the  “Liquidity  and  capital  resources”  section  of  the  MD&A  for  a 
reconciliation  of  these  non-IFRS  financial  measures  to  the  most  comparable  IFRS 
financial measure. 

7 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

COMPANY OVERVIEW 

WHO WE ARE AND OUR VISION 

Goodfood (TSX: FOOD) is a leading digitally native meal solutions brand in Canada, delivering fresh meals 
and add-ons that make it easy for customers from across Canada to enjoy delicious meals at home every 
day. The Goodfood team is building Canada’s most loved millennial food brand, with the mission to create 
experiences that spark joy and help our community live longer on a healthier planet. Goodfood customers 
have access to uniquely fresh and delicious products, as well as exclusive pricing, made possible by its 
world-class culinary team and direct-to-consumer infrastructures and technology. Goodfood is passionate 
about connecting its partner farms and suppliers to its customers’ kitchens while eliminating food waste and 
costly retail overhead.  

OUR OPERATIONS 

The  Company’s  main  production  facility  and  administrative  offices  are  based  in  Montreal,  Québec  with 
additional locations in the provinces of Ontario and Alberta.  

Together,  our  Montreal  and  Calgary  facilities  serve  the  whole  of  Canada,  aligned  with  our  go-forward 
strategy  centered  around  building  the  Goodfood  brand  through  our  weekly  meal  plans  and  add-ons 
nationally, providing Goodfood branded grocery and ready-to-eat products, as well as increasing flexibility 
and access to our products over time. 

The following table provides a summary of our operating locations as at November 21, 2023: 

Total number 
of locations 

Administrative 
offices 

Manufacturing 
centres 

Fulfillment 
facilities 

1 

2 

1 

X 

X 

X 

X 

X 

X 

X 

Greater Montreal Area 

(Quebec)   

Greater Toronto Area 

(Ontario)  

Calgary (Alberta) 

FINANCIAL OUTLOOK 

Goodfood’s core purpose is to create experiences that spark joy and help our community live longer on a 
healthier planet. As a food brand with a strong following from Canadians coast to coast, we are focused on 
growing the Goodfood brand through our meal solutions including meal kits and prepared meals, with a 
range of exciting Goodfood branded add-ons to be explored and complete a unique food experience for 
customers. 

The  online  meal  solutions  market  continues  to  grow  rapidly  and  meal  kits  are  now  estimated  to  have 
reached approximately US$1.4 billion dollar in size in Canada as part of the C$123 billion Canadian Grocery 
industry,  with  a  penetration  of  only  4.8%  of  households  (see  Annual  Information  Form  for  details).  We 
believe  there  is  substantial  runway  for  additional  penetration  of  meal  kits  into  Canadian  households,  as 
evidenced by industry research estimating the Canadian meal kit market to grow at a 16% CAGR between 
2023 and 2027, to reach a market size of US$2.5 billion. We believe that consumers’ willingness to simplify 
their weekly meal planning combined with their desire for joyful, exciting, and nourishing food experiences 
at home while reducing food waste provides for significant room to increase online food delivery penetration.  

Before scaling our efforts to capture an outsized share of the meal solutions market, our focus has been 
and continues to be on further improving and growing cash flows. We are pleased to have now reported 

8 | P a g e  

 
 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

three consecutive quarters and a first full year of positive adjusted EBITDA1 and have driven an adjusted 
free cash flow1 improvement of $87 million this year in addition to turning in positive adjusted free cash 
flows1 in the third quarter to the tune of $4 million. Having improved adjusted EBITDA1 and adjusted free 
cash flows1 on the back of lower net sales highlights the cost discipline we have shown in improving our 
operational  efficiency  and  selling,  general  and  administrative  expense  reductions.  This  improvement 
positions Goodfood ideally to turn its focus to growth and to fund this growth with internally generated cash 
flows. 

During  Fiscal  2024,  Goodfood  will  focus  on  key  growth  pillars  to  drive  growth  in  top  line  and,  most 
importantly, in profitability and cash flows: 1) customer growth, 2) order frequency increase, 3) basket size 
enhancement, and 4) continue to enhance our sustainability practices.  

To grow our customer base, the first step is building customer acquisition cost efficiencies to enable adding 
more  customers  to  the  Goodfood  platform  every  week  with  the  same  investment.  In  recent  months,  we 
have completed a thorough review of and made significant adjustments to our acquisition channels. We 
have also made and continue to make investments in our digital product to elevate the customer experience 
by  reducing  friction  and  enhancing  ease  of  use.  Combined  with  reactivations  of  previous  Goodfood 
members, these initiatives have reduced our customer acquisition costs substantially in the fourth quarter 
and improved the profitability and unit economics of customers as evidenced by the consistently increasing 
sales generating ability and profitability of our customers. 

A key driver that can enhance order frequency is product variety. In addition to launching our VIP program, 
which  rewards  high  frequency  customers,  we  have  increased  the  diversity  of  our  recipe  and  ingredient 
offering to provide additional choices to enhance order rate. With a focus on  Better-for-You products like 
organic chicken breasts, organic lean ground beef, bison, sustainably raised steelhead trout and paleo and 
keto meals, combined with exciting partnerships with first-rate restaurants, we plan on offering a growing 
and mouth-watering selection to customers to drive consistently increasing order frequency. 

The  dollar-value  of  the  baskets  our  customers  are  building  is  also  increasing  and  we  are  building  a 
differentiated  set  of  meal  kits,  ready-to-eat  meals  and  grocery  add-ons  to  provide  Canadians  with  an 
exciting online meal solutions option and increasingly capture a larger share of their food wallet. In addition, 
we have provided  and continue to provide  more choice of proteins to our customers, with the  launch of 
upsells and upcoming launch of customization within our meal-kit recipes allowing customers to swap or 
double the proteins included in their chosen recipes. With these initiatives, we aim to provide customers 
with an array of options to easily make their meals better and their baskets bigger.  

We  are  also  continuously  looking  to  enhance  our  sustainability  initiatives  by  prioritizing  planet-friendly 
options. Not only do we offer perfectly portioned ingredients that save from food waste, we also constantly 
look to simplify our supply chain by removing middlemen from farm to kitchen table. This year, we are also 
offsetting  carbon  emissions  on  deliveries  and  introducing  packaging  innovations  that  have  helped  us  to 
remove the  equivalent of  2.4 million  plastic bags annually from our  deliveries.  Our goal  is clear, build  a 
business that helps our customers live healthier lives on a healthier planet.  

In addition to focusing on these key pillars of top-line growth, we are currently testing the potential for multi-
channel partnerships that can broaden Goodfood’s customer reach and resilience. 

With the steps we have taken, our strategic execution to drive profitability and cash flows continues to bear 
fruit,  underpinned  by  consistent  improvement  in  adjusted  EBITDA1  and  cash  flows.  Coupled  with  our 

1 Please refer to the “Metrics and Non-IFRS Financial Measures” section of this MD&A for corresponding definitions. 

9 | P a g e  

 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

unrelenting focus on nurturing our customer relationships, profitable growth remains our top priority. The 
Goodfood team is fully focused on building and growing Canada’s most loved millennial food brand. 

FISCAL 2023 AT A GLANCE 

$12.675 million private placement 

In  February  2023,  the  Company  announced  it  closed  an  offering  of  $12.675  million  aggregate  principal 
amount  of  12.5%  convertible  unsecured  subordinated  debentures  due  February  6,  2028,  at  a  price  of 
$1,000  per Debenture, by  way of non-brokered private placement. The total investment consists  of  $10 
million from Investissement Québec and $2.675 million from management, Board members and existing 
shareholders.  Please  refer  to  the  “Convertible  debentures”  sub-section  of  the  “Liquidity  and  capital 
resources” section of the MD&A. 

New Credit Facility 

In December 2022, the Company announced it reached an agreement for an amended and restated credit 
agreement with its existing syndicate providing bank financing totalling $9.5 million. The facilities include a 
$5 million term loan, a $2.5 million revolving credit facility, and $2 million in additional short-term financing 
and come to maturity on November 30, 2023. The facilities feature updated financial conditions, including 
cash and financing related covenants. Please refer to the “Debt” sub-section of the “Liquidity and capital 
resources” section of the MD&A. 

METRICS AND NON-IFRS FINANCIAL MEASURES – RECONCILIATION 

We present certain metrics to assist investors in better understanding our performance, including metrics 
which are not measures recognized by IFRS. Definitions of these non-IFRS financial measures are provided 
in the “Metrics and Non-IFRS Financial Measures” section at the beginning of this MD&A and are important 
metrics to be considered when analyzing our performance.  

ACTIVE CUSTOMERS 

Active customers, beginning of period 
Net change in active customers 
Active customers, end of period 

For the 13 weeks ended 
September 3,  
2022 
211,000 
(54,000) 
157,000 

 September 2, 
2023 
119,000 
(3,000) 
116,000 

For the 52 weeks ended 
September 3,  
2022 
249,000 
(92,000) 
157,000 

September 2,  
2023 
157,000 
(41,000) 
116,000 

Active  customers  decreased  by  3,000  and  41,000  for  the  13  and  52  weeks  ended  September  2,  2023, 
respectively. The decrease for the 13 weeks ended September 2, 2023 can be explained mainly by the 
summer months seasonality as customers spend less time in their kitchen. The decrease for the 52 weeks 
ended September 2, 2023 is mainly associated with our focus on attracting and retaining active customers 
with enhanced ordering and profitability patterns. This focus has led to current active customers displaying 
improved order frequency and average order value compared to same periods last year. Please refer to 
the “Financial Outlook” section of this MD&A for a discussion on growth. 

10 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

ADJUSTED GROSS PROFIT AND ADJUSTED GROSS MARGIN 

The reconciliation of gross profit to adjusted gross profit and adjusted gross margin is as follows:  

(In thousands of Canadian dollars, except percentage information) 

Gross profit  
Discontinuance of products related to 
on-demand offering 
Adjusted gross profit 
Net sales 
Gross margin 
Adjusted gross margin (%) 

For the 13 weeks ended 
September 3,  
2022 
14,256 

September 2,  
2023 
$  14,221 

$ 

For the 52 weeks ended 
September 3,  
2022 
68,055 

September 2,  
2023 
65,380 

$ 

$ 

– 
$  14,221 
$  37,228 
38.2% 
38.2% 

$ 
$ 

1,194 
15,450 
50,357 
28.3% 
30.7% 

1,273 
$ 
66,653 
$  168,558 
38.8% 
39.5% 

$ 
$ 

1,194 
69,249 
268,586 
25.3% 
25.8% 

For the 13 weeks ended September 2, 2023, the adjusted gross profit decreased by $1.2 million compared 
to the same quarter last year despite net sales decreasing by $13.1 million. This result is primarily due to 
operational  efficiencies  driving  lower  food  and  production  costs  as  well  as  sales  price  adjustments 
completed throughout the  year. The  increase  in  adjusted gross margin  of  7.5  percentage points can be 
explained mainly by improved food, production and shipping costs as a percentage of net sales driven by 
efficiencies gained as part of the Company’s cost reduction initiatives. The improved adjusted gross margin 
was partly offset by a lower net sales base.  

For the 52 weeks ended September 2, 2023, the adjusted gross profit decreased by $2.6 million compared 
to last year despite net sales decreasing by $100.0 million. This decrease is primarily due to lower net sales 
partially offset by lower costs of goods sold mainly in food, production and shipping costs. The increase in 
adjusted gross margin of 13.7 percentage points can be explained by lower food, production and shipping 
costs  as  a  percentage  of  net  sales  costs  driven  by  efficiencies  gained  as  part  of  the  Company’s  cost 
reduction initiatives as well as sales price adjustments completed throughout the year.    

EBITDA, ADJUSTED EBITDA AND ADJUSTED EBITDA MARGIN 

The reconciliation of net loss to EBITDA, adjusted EBITDA and adjusted EBITDA margin is as follows:  

(In thousands of Canadian dollars, except percentage information) 

Net loss  
Net finance costs 
Depreciation and amortization  
Deferred income tax expense (recovery) 
EBITDA  
Share-based payments expense 
Discontinuance of products related to 
on-demand offering 
Impairment of non-financial assets 
Reorganization and other related costs 
(gains) 
Adjusted EBITDA 
Net sales 
Adjusted EBITDA margin (%) 

$ 

$ 
$ 

–  
– 

812 
$ 
706 
$  37,228 
1.9% 

For the 13 weeks ended 
September 3,  
2022 
(58,407)  $ 

$ 

September 2,  
2023 
(16,463)  $ 

For the 52 weeks ended 
September 3,  
2022 
(121,761) 
5,233 
17,295 
(1,495) 
(100,728) 
5,986 

5,668 
10,837 
(61) 
(19)  $ 

3,909 

1,677 
4,853 
39 
(51,838)  $ 

1,472 

$ 

September 2,  
2023 
(3,689) 
1,299 
2,006 
– 
(384) 
278 

$ 

1,194 
46,085 

1,273 
         – 

1,194 
46,085 

1,160 
(1,927)  $ 
50,357 
(3.8)%  

(468) 
4,695 
$  168,558 
2.8% 

6,742 
$ 
(40,721) 
$  268,586 
(15.2)% 

11 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

For the 13 weeks ended September 2, 2023, adjusted EBITDA margin improved by 5.7 percentage points 
compared to the corresponding period in 2022 mainly driven by stronger adjusted gross margin and lower 
selling, general and administrative expenses due to a lower salary base and other cost reduction initiatives. 
The improved adjusted EBITDA margin was partly offset by a lower net sales base.  

For the 52 weeks ended September 2, 2023, adjusted EBITDA margin improved by 18.0 percentage points 
compared to the corresponding period in 2022 mainly driven by stronger adjusted gross margin and lower 
selling, general and administrative expenses mainly due to a lower salary base and other  cost reduction 
initiatives. The improved adjusted EBITDA margin was partly offset by a lower net sales base.  

FREE CASH FLOW AND ADJUSTED FREE CASH FLOW 

The reconciliation of net cash flows from operating activities to free cash flow and adjusted free cash flow 
is as follows:  

(In thousands of Canadian dollars) 

Net cash used in operating activities 
Additions to fixed assets 
Additions to intangible assets 
Free cash flow  
Payments related to discontinuance of 
products related to on-demand offering 
Payments made to reorganization and 
other related costs 
Adjusted free cash flow 

For the 13 weeks ended 
September 3,  
2022 
(13,114)  $ 

$ 

$ 

September 2,  
2023 
(1,958) 
(18) 
(197) 
(2,173) 

$ 

(4,807) 
(41) 
(17,962)  $ 

$ 

September 2,  
2023 

For the 52 weeks ended 
September 3,  
2022 
(58,981) 
(35,880) 
(2,561) 
(97,422) 

(716) 
(1,019) 

(11,085)  $ 

(9,350)  $ 

7 

– 

319 

– 

1,047 
(1,119) 

$ 

6,319 
(11,643) 

6,275 
(4,491) 

6,319 
(91,103) 

For the 13 weeks ended September 2, 2023, adjusted free cash flow improved by $10.5 million compared 
to the corresponding period in 2022 mainly driven by lower net loss resulting primarily from lower salary 
base and other cost reduction initiatives as well as lower investments in capital expenditures as new facility 
roll-outs  were  concluded  in  Fiscal  2022  and  Fiscal  2023  was  focused  on  maintenance  and  technology 
projects.  

For the 52 weeks ended September 2, 2023, adjusted free cash flow improved by $86.6 million compared 
to the corresponding period in 2022 mainly driven by lower net loss resulting primarily from lower salary 
base and other cost reduction initiatives, lower investments in capital expenditures as new facility roll-outs 
were concluded in Fiscal 2022 and Fiscal 2023 was focused on maintenance and technology projects. 

12 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

RESULTS OF OPERATIONS – FOURTH QUARTER OF FISCAL 2023 AND 2022 

The  following  table  sets  forth  the  components  of  the  Company’s  consolidated  statement  of  loss  and 
comprehensive loss:  

(In thousands of Canadian dollars, except per share and percentage information) 

For the 13 weeks periods ended  
Net sales 
Cost of goods sold 
Gross profit  
Gross margin  
Selling, general and administrative expenses 
Depreciation and amortization  
Impairment of non-financial assets 
Reorganization and other related costs 
Net finance costs 
Loss before income taxes 
Deferred income tax expense 
Net loss, being comprehensive loss  
Basic and diluted loss per share 

$ 

$ 

$ 

$ 
$ 

September 2, 
2023 
37,228 
23,007 
14,221 
38.2% 
13,793 
2,006 
– 
812 
1,299 
(3,689) 
– 
(3,689) 
(0.05) 

September 3, 
2022 

($)  
50,357  $  (13,129) 
(13,092) 
36,099 
(37) 
14,258  $ 
N/A 
28.3% 
(5,058) 
18,851 
(2,847) 
4,853 
(46,085) 
46,085 
(348) 
1,160 
(378) 
1,677 
(58,368)  $  54,679 
(39) 
(58,407)  $  54,718 
0.73 

(0.78)  $ 

39 

$ 

$ 

$ 

$ 
$ 

(%)  
(26)% 
(36)% 
(0)% 
  9.9p.p. 
(27)% 
(59)% 
N/A 
(30)% 
(23)% 
94% 
N/A 
94% 
94% 

VARIANCE ANALYSIS FOR THE FOURTH QUARTER OF 2023 COMPARED TO FOURTH QUARTER 
OF 2022 

•  The decrease in net sales is mainly driven by  a decrease in the number of active customers partially 
offset  by  an  increase  in  average  order  value  as  a  result  of  larger  basket  sizes  and  sales  price 
adjustments. The decrease in active customers is mainly driven by the Company’s focus on attracting 
and retaining customers that provide higher gross margins and by changing customer behaviours.  

•  Gross  profit  remained  flat  compared  to  the  same  quarter  last  year  primarily  due  to  improved  food, 
production and shipping costs as a percentage of net sales driven by improved efficiencies as well as 
sales price adjustments offset by a reduction in net sales.   

•  The  decrease  in  selling,  general  and  administrative  expenses  is  primarily  due  to  lower  wages  and 
salaries  and  marketing  spend  driven  primarily  as  a  result  of  the  Company’s  Blue  Ocean  initiatives. 
Selling, general and administrative expenses as a percentage of net sales  decreased from  37.4% to 
37.1%.  

•  The decrease in depreciation and amortization expense is mainly due to the reduction in fixed assets 

and right-of-use assets in relation to Blue Ocean initiatives. 

•  The decrease in reorganization and other related costs mainly consist of lower external advisor fees and 
lower  headcount  reduction  costs  as  the  Company  completed  its  Blue  Ocean  initiatives  in  the  fourth 
quarter of Fiscal 2023. 

•  The decrease in net finance costs is mainly due to lower interest expense on debt and lease obligations 
due to a lower debt balance and lower lease obligations in relation to Blue Ocean initiatives partially 
offset by higher interest expense on the Debentures as the Company issued convertible debenture in 
February 2023. 

•  Despite  the  decrease  in  net  sales  compared  to  same  quarter  last  year,  net  loss  has  decreased 
significantly mainly due to the Fiscal 2022 impairment of non-financial assets, lower food, production 
and shipping costs as well as lower wages and salaries and marketing spend in selling, general and 
administrative expenses. 

13 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

RESULTS OF OPERATIONS – FISCAL 2023 AND 2022 

The  following  table  sets  forth  the  components  of  the  Company’s  consolidated  statement  of  loss  and 
comprehensive loss:  

(In thousands of Canadian dollars, except per share and percentage information) 

For the 52 weeks periods ended  
Net sales 
Cost of goods sold 
Gross profit  
Gross margin  
Selling, general and administrative expenses 
Depreciation and amortization  
Impairment of non-financial assets 
Reorganization and other related (gains) 

costs 

Net finance costs 
Loss before income taxes 
Deferred income tax recovery 
Net loss, being comprehensive loss  
Basic and diluted loss per share 

$ 

$ 

$ 

$ 
$ 

September 2, 
2023 
168,558 
103,178 
65,380 
38.8% 
65,867 
10,837 
– 

(468) 
5,668 
(16,524) 
(61) 
(16,463) 
(0.22) 

September 3, 
2022 

$ 

200,531 

($)  
$  268,586  $ (100,028) 
(97,353) 
(2,675) 
N/A 
(50,089) 
(6,458) 
(46,085) 

68,055  $ 
25.3% 
  115,956 
17,295 
46,085 

6,742 
5,233 

(7,210) 
435 
$  (123,256)  $  106,732 
1,434 
$  (121,761)  $  105,298 
1.40 
$ 

(1,495)   

(1.62)  $ 

(%)  
(37)% 
(49)% 
(4)% 
  13.5p.p. 
(43)% 
(37)% 
N/A 

(107)% 
8% 
(87)% 
(96)% 
(86)% 
(86)% 

VARIANCE ANALYSIS FOR FISCAL 2023 COMPARED TO FISCAL 2022 

•  The  decrease  in  net  sales  is  primarily  driven  by  a  decrease  in  the  number  of  active  customers,  the 
Company’s  decision  to  discontinue  its  on-demand  offering  partially  offset  by  an  increase  in  average 
order  value  due  to  sales  price  adjustments  and  focus  on  meal  kit  offerings.  The  decrease  in  active 
customers is mainly driven by the Company’s focus on attracting and retaining customers that provide 
higher gross margins also by changing customer behaviours.  

•  The  decrease  in  gross  profit  primarily  resulted  from  a  decrease  in  net  sales  partially  offset  by  lower 
production costs and food costs as a percentage of net sales costs driven by improved efficiencies.   

•  The  decrease  in  selling,  general  and  administrative  expenses  is  primarily  due  to  lower  wages  and 
salaries and marketing spend driven primarily by the Company’s Blue Ocean initiatives. Selling, general 
and administrative expenses as a percentage of net sales decreased from 43.2% to 39.1%.  

•  The decrease in depreciation and amortization expense is mainly due to the reduction in fixed assets 

and right-of-use assets in relation to Blue Ocean initiatives. 

•  Reorganization and other related (gains) costs in Fiscal 2023 mainly consist of gains on termination of 
leases partially offset by loss on disposal of non-financial assets and headcount reduction costs while 
Fiscal 2022 costs mainly consist of external advisors relating to the Company’s reorganization plan. 

•  The increase in net finance costs is mainly due to the Company’s $30 million convertible debentures 
issued in February 2023 partially offset by lower interest expense on lease obligations in relation to Blue 
Ocean initiatives. 

•  Although  net  sales  have  decreased  compared  to  same  period  last  year,  net  loss  has  decreased 
significantly mainly due to the reduction in selling, general and administrative expenses driven by cost 
reduction initiatives as well as improved  gross margin driven by improved operational efficiencies. In 
addition, net loss has decreased due to the significant reduction in impairment of non-financial assets. 

14 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

FINANCIAL POSITION 

The  following  table  provides  the  main  variances  in  the  Company’s  consolidated  statement  of  financial 
position: 

(In thousands of Canadian dollars) 

As at  

September 2,  
2023 

September 3, 

 2022 

Variance  Main components 

Cash and cash 
equivalents  

$  24,925 

$  36,885  $    (11,960) 

Inventories 

  3,281 

6,884 

(3,603) 

Assets held for sale 

– 

3,654 

(3,654) 

Fixed assets 

11,026 

18,408 

(7,382) 

Right-of-use assets  

10,986 

55,419 

(44,433) 

Accounts payable and 
accrued liabilities 

17,993 

27,104 

(9,111) 

Debt (1) 

4,036 

11,743 

(7,707) 

Lease obligations, 
including current  

   portion (2) 

Convertible debentures, 
liability component (3) 

13,364 

69,209 

(55,845) 

41,752 

27,469 

14,283 

net 

lower 

to  net 

Mainly  due 
loss  and 
long-term  debt 
repayment  of 
partially  offset  by  proceeds  from 
issuance of convertible debentures 
and proceeds from disposal of non-
financial assets 
Due 
sales, 
to 
discontinuance of products related 
inventory  and 
to  on-demand 
inventory 
in 
improvement 
management process 
Mainly  due  to  disposal  of  assets 
held for sale related to Project Blue 
Ocean 
Mainly  due  to  disposal  and  write-
offs  of  fixed  assets  related  to 
Project 
and 
depreciation 
Mainly  due  to  derecognition  of 
right-of-use  assets  for  terminated 
leases  related 
to  Project  Blue 
Ocean and depreciation 
Mainly due to lower sales base and 
lower salaries and benefits accrual  
Due  to  repayment  of  debt  upon 
reaching  an  agreement  to  amend 
the credit agreement  
Mainly  due  to  derecognition  of 
lease  obligations  for  terminated 
to  Project  Blue 
leases  related 
Ocean 
Mainly  due  to  private  placement 
convertible debenture issuance 

Ocean 

Blue 

(1)  Please refer to “Capital Management” sub-section of the “Liquidity and Capital Resources” section of the MD&A for 

repayment details. 

(2)  The following are the contractual undiscounted cash flows from lease obligations: $3.5 million repayable in less 
than one year (September 3, 2022 - $11.0 million), $10.2 million repayable within one to five years (September 3, 
2022 - $40.8 million) and $1.4 million repayable more than 5 years (September 3, 2022 - $27.9 million). 

(3)  Please refer to “Convertible Debentures” sub-section of the “Liquidity and Capital Resources” section of the MD&A 

for repayment details. 

15 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

LIQUIDITY AND CAPITAL RESOURCES 

This  section  examines  the  Company’s  capital  structure,  sources  of  liquidity  and  various  financial 
instruments, including its debt instruments. 

CAPITAL STRUCTURE  

(In thousands of Canadian dollars, except percentage information) 

As at  

Debt 
Convertible debentures, liability component 
Total debt 
Shareholders’ deficiency 
Total capitalization 
Cash and cash equivalents  
Total net debt (1) 
Total net debt to total capitalization (1) 

$ 

September 2, 
2023 
4,036 
41,752 
45,788 
(23,442) 
22,346 
24,925 
20,863 
93.4%  

$ 
$ 
$ 

$ 

September 3, 
 2022 
11,743 
27,469 
39,212 
(11,178) 
28,034 
36,885 
2,327 
8.3%  

$ 
$ 
$ 

(1)  For the definition of these Non-IFRS financial measures, please refer to the “Metrics and Non-IFRS Financial 

Measures” section of this MD&A. 

Goodfood’s total net debt increased by $18.5 million and total net debt to total capitalization increased by 
85.1 percentage points mainly due to the 2028 Debenture issuance as well as  Fiscal 2023 net loss and 
lower cash and cash equivalents.  

CAPITAL MANAGEMENT  

The  Company’s  objective  in  managing  its  capital  structure  is  to  ensure  a  sufficient  liquidity  position  to 
finance its operations and growth and to deliver competitive returns on invested capital. To fund its activities, 
the Company has relied on public and private placements of equity securities, convertible debentures, as 
well as short-term or long-term debt. The Company has also generated positive cash flows from operations 
and free cash flows during the third quarter of Fiscal 2023, providing a base for capital structure flexibility. 

In the second quarter of Fiscal 2023, the Company reached an agreement to amend the syndicated credit 
agreement with its existing lenders providing bank financing of $9.5 million. The facilities include a $5.0 
million term loan, a $2.5 million revolving credit facility, and $2.0 million in additional short-term financing 
and  come  to  maturity  at  the  end  of  November  2023.  The  facilities  feature  updated  financial  conditions, 
including minimum cash balance and financing related covenants with which the Company is in compliance.  

The following details some initiatives completed or ongoing to improve our liquidity: 

-  We raised $12.7 million from the issuance of convertible debentures in the second quarter of Fiscal 

2023; 

-  We simplified our footprint leading to terminating leases and to consolidation of production in two 

facilities in Montreal and Calgary;  

-  We aligned our workforce with scale leading to significant headcount reductions;  
- 

In  Fiscal  2023,  we  achieved  strong  gross  margin  reaching  up  to  41%  in  the  second  and  third 
quarters; 

-  We  achieved  positive  net  income  in  the  second  quarter  of  Fiscal  2023  and  achieved  positive 

adjusted EBITDA1 in the last three quarters of Fiscal 2023; 

-  We achieved positive free cash flow1 in the third quarter of Fiscal 2023; 
-  We completed Blue Ocean initiatives to drive efficiencies to continue to achieve and grow our gross 
margin and adjusted EBITDA and to form the basis for the path to consistent positive cash flow and 
long-term profitable growth. 

1 Please refer to the “Metrics and Non-IFRS Financial Measures” section of this MD&A for corresponding definitions. 

16 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

CASH FLOWS 

A summary of net cash flows by activity for the 13 weeks ended September 2, 2023 and September 3, 2022 
is presented below: 

(In thousands of Canadian dollars) 

For the 13 weeks ended 
Cash flows provided by (used in) operations, 
excluding change in non-cash operating working 
capital 
Change in non-cash operating working capital 
Net cash flows used in operating activities 
Net cash flows provided by (used in) investing 
activities 
Net cash flows used in financing activities 
Net change in cash and cash equivalents 
Cash and cash equivalents, beginning of period 
Cash and cash equivalents, end of period 

September 2, 
 2023 

September 3, 
2022 

Variance 

$  

$  

$  

$  

$ 

121 
(2,079) 
(1,958)  $          

(3,661)    $ 
(9,453) 

(13,114)  $  

(4,449) 
(44,401) 

53 
(1,538) 
(3,443)  $      (61,964)  $  
28,368 
24,925 

98,849 
36,885 

$  

$  

3,782 
7,374 
11,156 

4,502 
42,863 
58,521 
(70,481) 
(11,960) 

Net cash flows used in operating activities improved by $11.2 million in the fourth quarter 2023 compared 
to the same quarter last year. This quarter-over-quarter improvement is primarily due to a lower net loss 
before non-cash expenses as well as a favorable change in non-cash operating working capital due to a 
positive  change  in  accounts  payable  and  accrued  liabilities  resulting  from  lower  supplier  payments  and 
improved inventory management during the fourth quarter 2023.  

Net cash flows provided by investing activities were $0.1 million for the fourth quarter 2023 compared to 
net cash flows used in investing activities of $4.5 million in the comparable period of 2022. This is a quarter-
over-quarter positive variance of $4.5 million primarily due to lower fixed assets additions in 2023 as facility 
roll-outs were concluded in Fiscal 2022. Net cash flows provided by investing activities during the  fourth 
quarter of 2023 included $0.2 million of cash flows used for additions to fixed asset and intangible assets 
compared to $4.8 million in the same quarter last year. 

Net cash flows used in financing activities improved by $42.9 million in the fourth quarter 2023 compared 
to same quarter last year  primarily due to  the repayment  of the revolving facility in the  fourth quarter  of 
Fiscal 2022.  

A summary of net cash flows by activity for the 52 weeks ended September 2, 2023 and September 3, 2022 
is presented below: 

(In thousands of Canadian dollars) 

For the 52 weeks ended 
Cash flows used in operations, excluding change in 
non-cash operating working capital 
Change in non-cash operating working capital 
Net cash flows used in operating activities 
Net cash flows provided by (used in) investing 
activities 
Net cash flows (used in) provided by financing 
activities 
Net change in cash and cash equivalents 
Cash and cash equivalents, beginning of period 
Cash and cash equivalents, end of period 

September 2,  
2023 

September 3, 
2022 

Variance 

$  

$  

(3,212)  $          
(6,138) 
(9,350)  $          

(47,873)  $  
(11,108)  $  
(58,981)  $  

44,661 
4,970 
49,631 

1,960 

(37,671) 

39,631 

(4,570) 

8,002 

$  

$  

(11,960)  $      (88,650)  $  
36,885 
24,925 

125,535 
36,885 

$  

$  

(12,572) 
76,690 
(88,650) 
(11,960) 

Net cash flows used in operating activities improved by $49.6 million during the 52 weeks of 2023 compared 
to the same period last year primarily due to a lower net loss before non-cash expenses and a favorable 
change in non-cash operating working capital. The favorable change in non-cash operating working capital 

17 | P a g e  

 
 
 
 
 
 
 
  
 
          
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

is  due  to  a  favorable  change  in  accounts  payable  and  accrued  liabilities  resulting  from  lower  net  sales 
volume and lower inventories mainly resulting from lower net sales and discontinuance of products related 
to on-demand inventory.   

Net cash flows provided by investing activities were $2.0 million during the 52 weeks of 2023 compared to 
net cash flows used in investing activities of $37.7 million in the comparable period of 2022. This is a year-
over-year positive variance of $39.6 million which is primarily due to lower fixed assets additions in 2023 
as new facility roll-outs were concluded in Fiscal 2022 as well as proceeds from disposal of non-financial 
assets received mainly in the first quarter of 2023. Net cash flows provided by investing activities during the 
52 weeks of 2023 included $1.7 million of cash flows used for additions to fixed asset and intangible assets 
compared to $38.4 million in the same period last year. 

Net cash flows used in financing activities were $4.6 million during the 52 weeks of 2023 compared to net 
cash flows provided by financing activities of $8.0 million in the comparable period of 2022. This is a year-
over-year  negative  variance  of  $12.6  million  which  is  primarily  due  to  lower  proceeds  from  issuance  of 
convertible debenture in 2023, lower proceeds from the drawdown of the revolving facility in 2023 compared 
to 2022 as well as lower payment of lease obligation due to Blue Ocean initiatives.  

DEBT 

During the second quarter of Fiscal 2023, the Company reached an agreement to amend the syndicated 
credit agreement (Credit Facility 2021) with its existing lenders providing bank financing of $9.5 million. The 
facilities include a $5.0 million term loan, a $2.5 million revolving credit facility, and $2.0 million in additional 
short-term financing. The facilities bear variable interest rates of BA plus 4.50% and mature at the end of 
November 2023. The facilities feature updated financial conditions, including  minimum cash balance and 
financing related covenants. The term loan is repayable in quarterly installments of $313 thousand with a 
bullet repayment of the balance of $4.1 million at the end of the term on November 30, 2023. The Company 
will aim to extend the maturity of the term loan before it comes to maturity.  As at September 2, 2023, no 
amount was drawn from the revolving facility. The total drawn credit facility is presented as a current liability.  

CONVERTIBLE DEBENTURES 

2028 Debentures 

On February 6, 2023, the  Company issued 12,675 convertible unsecured subordinated debentures (the 
"2028  Debentures")  at  a  price  of  $1,000  per  Debenture  for  gross  proceeds  of  $12.7  million.  The  2028 
Debentures mature on February 6, 2028 (the "Maturity Date") and bear a fixed interest rate of 12.5% per 
annum. The interest portion for the period commencing on the issuance date and ending in February 2025 
will be capitalized semi-annually and convertible at a price equal to the volume weighted average trading 
price of the Common Shares on the TSX for the five (5) consecutive trading days ending on the date on 
which such interest portion becomes due, plus a premium of 50%. As of February 6, 2025 and until the 
Maturity Date, the interest portion will be payable semi-annually in cash. Factoring in the 2028 Debentures 
issuance costs, the effective interest rate on the Debentures is 13.5%. 

The 2028 Debentures are convertible into common shares of the Company at the option of the holder at 
any time prior to the close of business on the earlier of the last business day immediately preceding the 
Maturity Date and the last business day immediately preceding the date specified for redemption by the 
Company at a price of $0.75 (the "Conversion Price") per common share. 

As of February 6, 2026, Goodfood may repurchase the non-converted portion of a 2028 Debenture at an 
amount of the principal and accrued interest plus an amount providing the holder with an internal rate of 
return  (IRR)  equal  to  18%  for  the  period  during  which  such  Debenture  will  have  been  outstanding.  The 
holders may require a repurchase on the same terms upon a change of control of the Company.  

The 2028 Debentures are direct, subordinated unsecured obligations of the Company, subordinated to any 
senior indebtedness of the Company, including the Company's credit facility, and ranking equally with one 
another and with all other existing and future subordinated unsecured indebtedness of the Company to the 
extent subordinated on the same terms. The Company used the net proceeds from the Offering to complete 
Project Blue Ocean initiatives and for general corporate purposes. 

18 | P a g e  

 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

In connection with the issuance of the 2028 Debentures, 2,425 Debentures were purchased by the Board 
members and key management personnel at a price of $1,000 per Debenture. These transactions were 
recorded at the amount of consideration paid as established and agreed to by the related parties. 

As at September 2, 2023, 12,675 of 2028 Debentures were outstanding at a price of $1,000 per Debenture. 

2027 Debentures 

In  Fiscal  2022,  the  Company  issued  30,000  convertible  unsecured  subordinated  debentures  (the  "2027 
Debentures") at a price of $1,000 per Debenture for gross proceeds of $30 million. The Debentures mature 
on March 31, 2027 and bear a fixed interest rate of 5.75% per annum, payable semi-annually in arrears on 
March  31  and  September  30  of  each  year,  commencing  September  30,  2022.  Factoring  in  the  2027 
Debentures issuance costs, the effective interest rate on the 2027 Debentures is 12.6%. The Debentures 
are convertible into common shares of the Company at the option of the holder at any time prior to the close 
of business on the earlier of the last business day immediately preceding the Maturity Date and the last 
business day immediately preceding the date specified for redemption by the Company at a conversion 
price of $4.60 per common share.  

On or after March 31, 2025, and prior to March 31, 2026, provided that the volume weighted average trading 
price of the Company’s common shares on the TSX for the 20 consecutive trading days preceding the date 
on  which  the  notice  of  redemption  is  given  is  not  less  than  125%  of  the  Conversion  Price,  the  2027 
Debentures  may  be  redeemed  in  whole  or  in  part  at  the  option  of  the  Company  at  a  price  equal  to  the 
principal amount thereof plus accrued and unpaid interest. On or after March 31, 2026, and prior to the 
Maturity Date, the 2027 Debentures may be redeemed in whole or in part at the option of the Company at 
a price equal to their principal amount plus accrued and unpaid interest.  

As at September 2, 2023, 29,046 of 2027 Debentures (September 3, 2022 – 29,256) were outstanding at 
a price of $1,000 per Debenture. 

2025 Debentures 

In  Fiscal  2020,  the  Company  issued  30,000  convertible  unsecured  subordinated  debentures  (the  "2025 
Debentures") at a price of $1,000 per Debenture for gross proceeds of $30 million. The 2025 Debentures 
mature on March 31, 2025 and bear a fixed interest rate of 5.75% per annum, payable semi-annually in 
arrears on March 31 and September 30 of each year, commencing on September 30, 2020. Factoring in 
the 2025 Debentures issuance costs, the effective interest rate on the  2025 Debentures is 11.76%. The 
2025  Debentures  are  convertible  into  common  shares  of  the  Company  at  any  time  at  the  option  of  the 
holder at a conversion price of $4.70. Starting on March 31, 2023, under certain conditions, the debentures 
may be redeemed in whole or in part at the option of the Company at a price equal to the principal amount 
thereof plus accrued and unpaid interest.  

As at September 2, 2023, 6,232 of 2025 Debentures (September 3, 2022 – 6,232) were outstanding at a 
price of $1,000 per Debenture. 

COMMON SHARES 

Transactions that took place during the 13 and 52 weeks ended September 2, 2023 were as follows: 
•  Nil stock options were exercised; 

•  76,428  and  1,421,765  restricted  share  units  vested,  respectively,  and  the  same  number  of  common 

shares were issued; 

•  2,807 and 11,283 employee share purchases vested, respectively, and the same number of common 

shares were issued; and 

•  Nil and 210 Debentures were converted into 45,652 common shares, respectively.  

19 | P a g e  

 
 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

SELECTED QUARTERLY FINANCIAL INFORMATION  

The table below presents selected quarterly financial information for the last eight fiscal quarters: 

(In thousands of Canadian dollars, except active customers and per share and percentage information) 

Active customers (1) 
Net sales 
Gross profit 
Gross margin 
Discontinuance of 

products related to 
on-demand 
offering 

Adjusted Gross   
profit (1) 
Adjusted Gross 
margin (1) 

Net (loss) income 
Net finance costs 
Depreciation and 
amortization 

Deferred income tax 
(recovery) expense  

EBITDA (1) 
Share-based 
payments 

Discontinuance of 

products related to 
on-demand offering 

Impairment of non-
financial assets 
Reorganization and 
other related costs 
(gains) 

Adjusted EBITDA (1) 
Adjusted EBITDA 

margin (1) 

Basic and diluted 

(loss) income per 
share (2) 

Q3 
119,000 

Q4 
116,000 

Fiscal 2022 
Q1 
246,000  254,000 
$  37,228  $  42,139  $  42,043  $  47,148  $  50,357  $  67,031  $  73,377  $  77,821 
  17,595 
  18,648 
  24.0%    24.0% 

Fiscal 2023 
Q1 
148,000 

  14,221 
  38.2% 

  17,114 
  40.7% 

  14,256 
  28.3% 

  17,556 
  26.2% 

Q4 
157,000 

  17,286 
41.0% 

  16,759 
  35.6% 

Q2 
124,000 

Q3 
211,000 

Q2 

– 

(1) 

631 

643 

1,194 

– 

–   

– 

  14,221 

17,285 

  17,745 

  17,402 

  15,450 

  17,556 

  17,595    18,648 

  38.2% 

41.0% 

  42.2% 

$ 

(3,689)  $  (1,164)  $ 
1,329   
1,299 

  36.9% 

  24.0%    24.0% 
98  $ (11,708)  $  (58,407)  $ (21,104)  $ (20,640)  $ (21,610) 
904 

  30.7% 

  26.2% 

  1,570 

1,056   

1,677 

1,596 

1,470 

2,006 

2,206 

2,856 

3,769 

4,853 

5,220 

4,282 

2,940 

- 

- 

$ 

(384)  $  2,371  $ 

(72) 
27 
4,352  $  (6,358)  $ (51,838)  $  (14,290))  $ (16,861)  $ (17,739) 

(1,559) 

(2) 

39 

11 

278 

544 

794 

2,293 

1,472 

1,177 

1,984 

1,353 

– 

– 

(1) 

– 

631 

643 

1,194 

– 

– 

46,085 

– 

– 

– 

– 

– 

– 

812 
706  $  3,284  $ 

370 

$ 

(2,769) 

1,812 
3,008  $  (2,303)  $  (1,927)  $  (10,636)  $ (13,584)  $ (14,574) 

1,119 

1,160 

1,293 

2,477 

1.9% 

7.8%   

7.2% 

  (4.9)% 

(3.8)% 

  (15.9)% 

(18.5)% 

(18.7)% 

$ 

(0.05)  $ 

(0.02)  $ 

-  $ 

(0.16)  $ 

(0.78)  $ 

(0.28)  $ 

(0.28)  $ 

(0.29) 

(1)  For  the  definition  of  these  Non-IFRS  financial  measures,  please  refer  to  the  “Metrics  and  Non-IFRS  Financial 

Measures” section of this MD&A. 

(2)  The sum of basic and diluted (loss) income per share on a quarterly basis may not equal basic and diluted (loss) 

income per share on a year-to-date basis due to rounding. 

Quarter-over-quarter variations in net sales were caused by the various factors including the following: 

- 

- 

- 

introduction of on-demand grocery offering in late Fiscal 2021 and the shutdown of this offering in 
late Fiscal 2022; 
seasonality which is the strongest in the second quarter due to the winter holidays and the fourth 
quarter due to summer months, when the number of active customers and order rate trend lower; 
impacts of COVID-19 and economic conditions which led to a shift in customer ordering behaviors 
during the pandemic and after COVID-19 restrictions were eased; 

-  marketing campaigns and customer incentives; 
- 

fluctuations in inflation. 

20 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

Quarter-over-quarter  variations  in  net  (loss)  income  were  caused  by  the  various  factors  including  the 
following: 

- 

- 

introduction of on-demand grocery offering in late Fiscal 2021 and the shutdown of this offering in 
late Fiscal 2022 which led to fluctuating net losses as high cost of product, fulfillment and delivery 
eroded gross margin; 
seasonality  which  is  the  strongest  in  the  fourth  quarter  due  to  summer  months  and  the  second 
quarter due to the winter holidays, when the number of active customers and order rate trend lower 
and can result in lower operating margins; 
impacts of COVID-19 and post-pandemic economic conditions which led to inflationary pressures 
partially offset by increase in basket prices; 
-  marketing campaigns and customer incentives; 
- 

costs saving measures adopted led to a reduction in headcount and operating efficiencies in its 
gross  profit  and  selling,  general  and  administrative  expenditures  as  well  as  additional 
reorganization and impairment charges throughout Fiscal 2022 quarters and Fiscal 2023. 

- 

TRENDS AND SEASONALITY 

The Company’s net sales and expenses are impacted by seasonality. During the winter holiday season and 
the summer season, the Company anticipates net sales to be lower as a higher proportion of customers 
elect to skip their delivery. The Company generally anticipates the number of active customers to be lower 
during these periods. During periods with warmer weather, the Company anticipates packaging costs to be 
higher due to the additional packaging required to maintain food freshness and quality. The Company also 
anticipates  food  costs  to  be  positively  affected  due  to  improved  availability  during  periods  with  warmer 
weather.  

FINANCIAL RISK MANAGEMENT 

CREDIT RISK 

Credit  risk  is  the  risk  of  an  unexpected  loss  if  a  counterparty  to  a  financial  instrument  fails  to  meet  its 
contractual obligation. The Company regularly monitors credit risk exposure and takes steps to mitigate the 
likelihood of this exposure resulting in losses. The Company's exposure to credit risk is primarily attributable 
to its cash and cash equivalents and accounts and other receivables. The majority of the Company’s net 
sales are paid prior to delivery and therefore the main credit exposure to net sales is with respect to the 
payment processor. The Company's maximum credit exposure corresponds to the carrying amount of these 
financial assets. Management believes the credit risk is limited given that the Company deals with major 
North American financial institutions and an internationally established payment processor. 

INTEREST RATE RISK 

Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate due 
to changes in market interest rates. The Company’s debt and revolving facility bear interest at variable rates 
which are determined by a base rate set by the lender plus a margin. As a result, the Company is exposed 
to interest rate cash flow risk due to fluctuations in lenders’ base rates. The Company did not enter into an 
interest rate swap. Refer to the “Liquidity and Capital Resources” section of this MD&A. As interest rates 
on Debentures are fixed, the Company is not exposed to interest rate risk on those instruments. 

LIQUIDITY RISK 

Liquidity risk is the risk that the Company will be unable to fulfill its obligations on a timely basis or at a 
reasonable  cost.  The  Company  manages  its  liquidity  risk  by  monitoring  its  operating  requirements.  The 
Company prepares budgets and cash forecasts to ensure it has sufficient funds to fulfill its obligations.  

The Company monitors its risk of shortage of funds by monitoring forecasted and actual cash flows and 
maturity dates of existing financial liabilities and commitments and is actively managing its capital to ensure 

21 | P a g e  

 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

a sufficient liquidity position to finance its general and administrative, working capital and overall capital 
expenditures.  

In order to manage its liquidity risk, the Company constantly reviews its operations and overall business to 
drive efficiencies to form the basis for positive cash flow and long-term profitable growth. The Company 
expects to have sufficient liquidities in order to repay its credit facility when it becomes due in November 
2023.  

This assessment could be affected by economic, financial and future competitive factors, and other future 
events that are beyond the control of the Company. Management’s liquidity assessment could be impacted 
if the actual operational performance is lower than the one used in the forecasted cash flows. 

BUSINESS RISK 

For a detailed discussion of business risk factors, please refer to the Company’s Annual Information Form 
for the 52 weeks ended September 2, 2023 available on SEDAR+ at www.sedarplus.ca. 

OFF-BALANCE SHEET ARRANGEMENTS, CONTRACTUAL OBLIGATIONS AND OTHER 
COMMITMENTS 

The following are amounts due on contractual maturities of financial liabilities, including estimated interest 
payments as at September 2, 2023: 

Total carrying 
amount 

Contractual 
cash flows 

Less than 1 

year  1 to 5 years 

More than 5 
years 

Accounts payable and 
accrued liabilities 

$ 

17,993 

$ 

17,993 

$ 

17,993 

$ 

  −  $ 

− 

Debt  
Debentures, liability 

component 

Lease obligations, including 

current portion 

Purchase and service 
contract obligations 

4,036 

4,142 

4,142 

− 

               − 

41,752 

64,959 

2,033 

62,926 

               − 

13,364 

15,054 

3,457 

10,247 

1,350 

               − 
77,145 

$ 

7,786 

6,539 

1,247 

$ 

109,934 

$ 

34,164 

$  74,420  $ 

               − 
1,350 

As at September 2, 2023, the Company does not have any off-balance sheet arrangements that have, or 
are reasonably likely to have, a current or future effect on the Company’s financial condition, changes in 
net sales or expenses, results of operations, liquidity, capital expenditures, or capital resources that are 
material. 

22 | P a g e  

 
 
 
 
 
 
 
                             
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

FINANCIAL INSTRUMENTS 

The Company’s financial instruments primarily consist of cash and cash equivalents, accounts and other 
receivables, accounts payable and accrued liabilities, debt and debentures. 

INVESTMENT POLICY 

The Company invests its excess cash with varying terms to maturity selected with regards to the expected 
timing of investments or expenditures for continuing operations. 

FINANCIAL COVENANTS 

As discussed in the “Liquidity and Capital Resources” section of the MD&A, the Company secured a credit 
facility  that  includes  financial  covenants  which  may  restrict  the  Company’s  ability  to  pursue  future 
transactions  or  opportunities.  As  at  the  end  of  the  fourth  quarter  of  Fiscal  2023,  the  Company  was  in 
compliance with these financial covenants.  

RELATED PARTIES 

KEY MANAGEMENT PERSONNEL 

The Company’s key management personnel have authority and responsibility for planning, directing and 
controlling  the  Company’s  activities  and  consist  of  the  Company’s  executive  team  and  the  Board  of 
Directors. The chief executive officer ("CEO") and the president and chief operating officer ("President and 
COO") are members of the Board of the Company. The CEO is also Chairman of the Board. 

The following table presents the compensation of the key management personnel recognized in net loss: 

(In thousands of Canadian dollars) 

For the 52 weeks ended  

September 2, 2023  September 3,2022 

Salaries, fees and other short-term employee benefits 
Share-based payments expense 

$ 

2,290 
2,189 

$ 

1,983 
2,931 

RELATED PARTY TRANSACTIONS 

Related parties of the Company include Directors and key management personnel, their family members, 
and companies over which they have significant influence or control.  

In connection with the issuance of the 2028 Debentures 2,425 Debentures were purchased by the Board 
members  and  key  management  personnel  at  a  price  of  $1,000  per  Debenture.  In  connection  with  the 
issuance of the 2027 Debentures, 415 Debentures were purchased by Board members at a price of $1,000 
per Debenture. These transactions were recorded at the amount of consideration paid as established and 
agreed to by the related parties. 

SHARE-BASED PAYMENTS 

A  stock  option  plan  (the  “Stock  Option  Plan”)  was  established  by  the  Company  to  attract  and  retain 
employees,  consultants,  directors  and  officers.  The  plan  provides  for  the  granting  of  stock  options  to 
purchase common shares where at any given time the number of stock options reserved for issuance is 
equal  to  10%  of  the  Company’s  issued  and  outstanding  common  shares,  less  any  shares  reserved  for 
issuance under the restricted share unit plan. Under the plan, stock options generally vest over a period of 
three or four years and expire eight years from the grant date. 

A  restricted  share  unit  plan  (the  “RSU  Plan”)  was  established  by  the  Company  to  attract  and  retain 
employees,  officers  and  directors.  The  RSU  Plan  provides  for  a  maximum  number  of  common  shares 
23 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

available and reserved for issuance to 10% of the Company’s issued and outstanding common shares, less 
any shares reserved for issuance under the Stock Option Plan. Under the plan, RSUs generally vest over 
a period of three years. 

OUTSTANDING SHARE DATA 

As at 
Common shares outstanding (1) 
Debentures outstanding (2) (3) (4) 
Stock options outstanding 
Stock options exercisable 
Restricted share units outstanding 

November 21, 2023 
76,505,578 
24,540,305 
3,033,247 
2,140,516 
1,792,540 

September 2, 2023  September 3, 2022 
75,233,027 
7,550,638 
3,262,799 
1,865,747 
2,000,716 

76,525,507 
24,540,305 
4,029,723 
2,252,171 
1,878,328 

(1)  As at November 21, 2023 and September 2, 2023, 382,180 and 344,678 common shares held in trust through the 
employee share purchase plan  (September  3,  2022  –  171,829 common shares)  were  excluded  in  the common 
shares outstanding.  

(2)  As  at  November  21,  2023  and  September  2,  2023,  6,232  2025  Debentures  (September  3,  2022  –  6,232 
Debentures) were outstanding which are convertible into 1,325,957 common shares of the Company, respectively, 
at a conversion price of $4.70. Please refer to the "Debt" subsection of the "Liquidity and Capital Resources" section 
of this MD&A. 

(3)  As  at  November  21,  2023  and  September  2,  2023,  29,046  2027  Debentures  (September  3,  2022  –  29,256 
Debentures) were outstanding which are convertible into 6,314,348 common shares of the Company, respectively, 
at a conversion price of $4.60. Please refer to the "Debt" subsection of the "Liquidity and Capital Resources" section 
of this MD&A. 

(4)  As  at  November  21,  2023  and  September  2,  2023,  12,675  2028  Debentures  (September  3,  2022  –  nil)  were 
outstanding which are convertible into 16,900,000 common shares of the Company, respectively, at a conversion 
price of $0.75. Please refer to the "Debt" subsection of the "Liquidity and Capital Resources" section of this MD&A.  

SEGMENT REPORTING 

The Company has one reportable segment as our principal business activity is focused on developing and 
servicing the online meal-kit and grocery add-on market. 

DIVIDEND POLICY 

Since its incorporation, the Company has not paid any dividend on its common shares. The Company’s 
current policy is to retain future earnings to finance its growth. Any future determination to pay dividends is 
at the discretion of the Company’s Board of Directors and will depend on the Company’s financial condition, 
results of operations, capital requirements and other such factors as the Board of Directors of the Company 
may deem relevant. 

SIGNIFICANT ACCOUNTING JUDGEMENTS, ESTIMATES AND ASSUMPTIONS 

The preparation of the consolidated financial statements in accordance with IFRS requires management to 
make judgements, estimates and assumptions that affect the reported amounts of assets, liabilities, net 
sales and expenses and accompanying disclosures. Uncertainty about these assumptions and estimates 
could result in outcomes that require a material adjustment to the carrying amount of assets or liabilities 
affected  in  future  periods.  These  assumptions  and  estimates  are  regularly  reviewed.  Revisions  to 
accounting estimates are recognized in the year in which the estimates are revised and in any future years 
affected.  

24 | P a g e  

 
 
 
 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

The Company’s main judgements, estimates, and assumptions are presented below: 

4.1 

CRITICAL JUDGEMENTS 

Impairment of non-current assets 

At each reporting date, management determines whether fixed assets, right-of-use assets and intangible 
assets present indicators of impairment. For the purposes of its analysis, management uses its judgement 
considering factors such as the economic environment and the market in which the Company operates, 
budget, forecasts and physical obsolescence. 

Lease term 

When the Company recognizes a lease, it assesses the lease term based on the conditions of the lease 
and assesses whether it will exercise renewal options at the end of the lease term. The renewal options 
are only included in the lease term if management is reasonably certain to renew. This significant judgement 
could affect the Company’s financial position if the lease term of the leases is reassessed differently. 

4.2 

KEY SOURCES OF ESTIMATES AND ASSUMPTIONS 

Impairment of non-financial assets 

In  assessing  impairment,  management  estimates  the  recoverable  amount  of  each  asset  or  CGU. 
Management estimated the recoverable amount of the CGUs based on the higher of VIU and FVLCD. The 
VIU is based on expected future cash flows. When measuring expected future cash flows, management 
makes key assumptions about future economic benefits which relate to future events and circumstances. 
Estimation  uncertainty  relates  to  assumptions  about  future  economic  benefits  and  the  application  of  an 
appropriate discount rate.  When measuring FVLCD, management  makes key assumptions on expected 
fair values and costs of disposal. Actual results could vary from these estimates which may cause significant 
adjustments to the Company’s long-lived assets in subsequent reporting periods. 

Measurement of net sales 

Net  sales  are  presented  net  of  refunds,  sales  incentives  and  credits,  including  referral  credits.  Credit 
amounts are estimated based on the Company’s history and experience of the redemption percentage of 
those credits. The corresponding estimated liability for credits is included in deferred revenue. 

Leases 

Discount rate  

In determining the carrying amount of the right-of-use assets and lease obligations, the Company generally 
uses its incremental borrowing rate ("IBR"), since the implicit rates are often not readily available due to 
information not being available from the lessor regarding the fair value of underlying assets and direct costs 
incurred  by  the  lessor  related  to  the  leased  assets.  The  IBR  for  each  lease  was  determined  on  the 
commencement date of the lease. 

CHANGES IN ACCOUNTING POLICIES 

No changes in accounting policies were adopted during the 52 weeks ended September 2, 2023. 

STANDARDS ISSUED BUT NOT YET EFFECTIVE 

Amendment to IAS 1, Presentation of Financial Statements 

In January 2020, the IASB issued an amendment to IAS 1 Presentation of Financial Statements to clarify 
the classification of liabilities as current or non-current (the “2020 amendments”). For the purposes of non- 
current classification, the amendment removed the requirement for a right to defer settlement or roll over 
of a liability for at least twelve months to be unconditional. Instead, such a right must have substance and 
exist at the end of the reporting period.  

25 | P a g e  

 
 
 
 
 
 
 
Goodfood Market Corp.  
Management’s Discussion and Analysis 
                                                                                                  13 and 52 weeks ended September 2, 2023 

The amendments apply for annual reporting periods beginning on or after January 1, 2024. The Company 
does not expect this amendment to have a material impact on its consolidated financial statements. 

Other standards 

The following new and amended standards are not expected to have a significant impact on the Company’s 
consolidated financial statements. 

•  Disclosure of Accounting Policies (Amendments to IAS 1 and IFRS Practice Statement 2). 

•  Definition of Accounting Estimates (Amendments to IAS 8). 

DISCLOSURE CONTROLS AND PROCEDURES AND INTERNAL CONTROL OVER FINANCIAL 
REPORTING 

In accordance with National Instrument 52-109 Certification of Disclosure in Issuers’ Annual and Interim 
Filings, the Company has filed certificates signed by the Chief Executive Officer and the Chief Financial 
Officer ("Certifying Officers") that, among other things, report on the design and effectiveness of disclosure 
controls  and  procedures  ("DC&P")  and  the  design  and  effectiveness  of  internal  control  over  financial 
reporting (“ICFR"). 

DISCLOSURE CONTROLS AND PROCEDURES 

The Company has designed DC&P to provide reasonable assurance that material information relating to 
the Company is made known to the Certifying Officers, and that information required to be  disclosed to 
satisfy the Company’s continuous disclosure obligations is recorded, processed, summarized and reported 
within the time periods specified by applicable Canadian securities legislation. 

Management, under the supervision of the Certifying Officers, has evaluated the effectiveness of the DC&P 
and based on that evaluation, the Certifying Officers have concluded that the DC&P were effective as at 
September 2, 2023. 

INTERNAL CONTROLS OVER FINANCIAL REPORTING  

The Certifying Officers have designed ICFR or have caused them to be designed under their supervision, 
in order to provide reasonable assurance regarding the reliability of financial reporting and the preparation 
of financial statements for external purposes in accordance with IFRS. In designing and evaluating internal 
controls, it should be recognized that due to inherent limitations, any controls, no matter how well designed 
and operated, can provide only reasonable assurance of achieving the desired control objectives and may 
not prevent or detect misstatements.  

The  control  framework  used  to  design  the  Company’s  ICFR  is  based  on  the  criteria  set  forth  by  the 
Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (COSO)  on  Internal  Control  – 
Integrated Framework (2013 framework).  

Management, under the supervision of the Certifying Officers, has evaluated the effectiveness of ICFR and 
based on that evaluation, the Certifying Officers have concluded that the Company’s ICFR was effective as 
at September 2, 2023. 

CHANGES IN INTERNAL CONTROLS OVER FINANCIAL REPORTING  

No changes were made during the Fiscal 2023 to the Company’s ICFR that have materially affected, or are 
reasonably likely to materially affect, the Company’s internal controls over financial reporting. 

26 | P a g e  

 
 
 
 
 
 
 
 
CONSOLIDATED 
FINANCIAL 
STATEMENTS

YEARS ENDED SEPTEMBER 2, 2023 AND SEPTEMBER 3, 2022

Consolidated Financial Statements of 

GOODFOOD MARKET CORP. 

52 weeks ended September 2, 2023 and September 3, 2022 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP.  
Table of Contents 

Independent Auditors’ Report 

Consolidated Financial Statements 

Consolidated Statements of Loss and Comprehensive Loss 

Consolidated Statements of Financial Position 

Consolidated Statements of Changes in Deficiency 

Consolidated Statements of Cash Flows 

Notes to the Consolidated Financial Statements 

Page 

1 - 5 

6 

7 

8 

9 

10 - 36 

 
 
 
 
 
 
KPMG LLP 
Tour KPMG 
600 de Maisonneuve Blvd West, Suite 1500 
Montréal, QC  H3A 0A3 
Canada 
Telephone 514 840 2100 
Fax 514 840 2187 

INDEPENDENT AUDITOR’S REPORT 

To the Shareholders of Goodfood Market Corp. 

Opinion 

We  have  audited  the  consolidated  financial  statements  of  Goodfood  Market  Corp.  (the  "Entity"), 
which comprise: 

• 

• 

• 

• 

the  consolidated  statements  of 
September 3, 2022 

financial  position  as  at  September  2,  2023  and 

the consolidated statements of loss and comprehensive loss for the 52 weeks then ended 

the consolidated statements of changes in equity for the 52 weeks then ended 

the consolidated statements of cash flows for the 52 weeks then ended; and 

•  notes  to  the  consolidated  financial  statements,  including  a  summary  of  significant  accounting 

policies 

(Hereinafter referred to as the "financial statements"). 

In  our  opinion,  the  accompanying  financial  statements  present  fairly,  in  all  material  respects,  the 
consolidated financial position of the Entity as at September 2, 2023 and September 3, 2022, and 
its consolidated financial performance and its consolidated cash flows for the 52 weeks then ended 
in  accordance  with  International  Financial  Reporting  Standards  as  issued  by  the  International 
Accounting Standards Board. 

Basis for Opinion   

We conducted our audit in accordance with Canadian generally accepted auditing standards. Our 
responsibilities under those standards are further described in the "Auditor’s Responsibilities for 
the Audit of the Financial Statements" section of our auditor’s report.  

We are independent of the Entity in accordance with the ethical requirements that are relevant to 
our  audit  of  the  financial  statements  in  Canada  and  we  have  fulfilled  our  other  responsibilities  in 
accordance with these requirements. 

© 2023 KPMG LLP, an Ontario limited liability partnership and member firm of the KPMG global organization of independent member firms 
affiliated with KPMG International Limited, a private English company limited by guarantee.  
KPMG Canada provides services to KPMG LLP. 

 
 
 
 
Page 2 

We  believe  that  the  audit  evidence  we  have  obtained  is  sufficient  and  appropriate  to  provide  a 
basis for our opinion.  

Key Audit Matters  

Key audit matters are those matters that, in our professional judgment, were of most significance in 
our  audit  of  the  financial  statements  for  the  52  weeks  ended  September  2,  2023.  These  matters 
were addressed in the context of our audit of the consolidated financial statements as a whole and 
in forming our opinion thereon, and we do not provide a separate opinion on these matters. 

We have determined the matters described below to be the key audit matters to be communicated 
in our auditor’s report. 

Assessment of existence and accuracy of net sales 

Description of the matter  

We  draw  attention  to  Note  3.2  and  Note  4.2  to  the  financial  statements.  The  Entity’s  net  sales 
amount  to  $169  million.  Net  sales  are  primarily  generated  from  the  deliveries  of  fresh  meal 
solutions and add-ons ("meal solutions"). 

The  Entity  recognizes  revenue  at  a  point  in  time,  which  is  upon  delivery  of  meal  solutions,  as  it 
meets  the  criteria  to  satisfy  the  performance  obligation.  Deferred  revenue  is  recognized  for 
consideration  received  in  advance  of  the  related  revenue.  Revenue  from  the  sale  of  goods  is 
measured at the fair value of consideration received, net of refunds, sales incentives and credits. 

Why the matter is a key audit matter  

We identified existence and accuracy of net sales as a key audit matter. This matter represented 
an area of higher risk of material misstatement given the magnitude of net sales, the high volume 
of  transactions,  and  the  complexity  involved  in  processing  and  recording  the  Entity’s  sales 
transactions.  As  a  result,  significant  auditor  attention  was  required  in  performing  the  audit 
procedures.  

How the matter was addressed in the audit  

The following are the primary procedures we performed to address this key audit matter:  

•  We  matched  all  of  the  Entity’s  meal  solutions  net  sales  transactions  for  the  year  with  the 

corresponding cash receipts per bank statement. 

•  For a selection of meal solutions sales transactions over a defined period close to year-end, we 
evaluated  whether  the  performance  obligation  had  been  satisfied  by  examining  the  proof  of 
delivery. 

•  We agreed the total amount of customer payments received as of year-end for meal solutions 

deliveries occurring after that date to the Entity’s deferred revenue account. 

 
 
 
 
 
Page 3 

Other Information 

Management is responsible for the other information. Other information comprises: 

• 

• 

the  information  included  in  Management’s  Discussion  and  Analysis  filed  with  the  relevant 
Canadian Securities Commissions; 

the information, other than the financial statements and the auditor’s report thereon, included in 
a document entitled "Annual Report". 

Our opinion on the financial statements does not cover the other information and we do not, and 
will not, express any form of assurance conclusion thereon.  

In  connection  with  our  audit  of  the  financial  statements,  our  responsibility  is  to  read  the  other 
information identified above and, in doing so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge obtained in the audit and remain alert 
for indications that the other information appears to be materially misstated. 

We  obtained  the  information  included  in  Management’s  Discussion  and  Analysis  filed  with  the 
relevant Canadian Securities Commissions and the information, other than the financial statements 
and  the  auditor’s  report  thereon,  included  in  the  "Annual  Report"  as  at  the  date  of  this  auditor’s 
report. If, based on the work we have performed on this other information, we conclude that there 
is  a  material  misstatement  of  this  other  information,  we  are  required  to  report  that  fact  in  the 
auditor’s report. 

We have nothing to report in this regard. 

Responsibilities  of  Management  and  Those  Charged  with  Governance  for  the 
Financial Statements 

Management is responsible for the preparation and fair presentation of the financial statements in 
accordance  with  International  Financial  Reporting  Standards  as  issued  by  the  International 
Accounting  Standards  Board,  and  for  such  internal  control  as  management  determines  is 
necessary  to  enable  the  preparation  of  financial  statements  that  are  free  from  material 
misstatement, whether due to fraud or error. 

In preparing the financial statements, management is responsible for assessing the Entity’s ability 
to  continue  as  a  going  concern,  disclosing  as  applicable,  matters  related  to  going  concern  and 
using  the  going  concern  basis  of  accounting  unless  management  either  intends  to  liquidate  the 
Entity or to cease operations, or has no realistic alternative but to do so. 

Those  charged  with  governance  are  responsible  for  overseeing  the  Entity’s  financial  reporting 
process. 

Auditor’s Responsibilities for the Audit of the Financial Statements 

Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the  financial  statements  as  a 
whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s 
report that includes our opinion. 

 
 
 
 
Page 4 

Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted 
in  accordance  with  Canadian  generally  accepted  auditing  standards  will  always  detect  a material 
misstatement when it exists.  

Misstatements  can  arise  from  fraud  or  error  and  are  considered  material  if,  individually  or  in  the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken 
on the basis of the financial statements. 

As  part  of  an  audit  in  accordance  with  Canadian  generally  accepted  auditing  standards,  we 
exercise professional judgment and maintain professional skepticism throughout the audit.  

We also: 

• 

Identify and assess the risks of material misstatement of the financial statements, whether due 
to  fraud  or  error,  design  and  perform  audit  procedures  responsive  to  those  risks,  and  obtain 
audit evidence that is sufficient and appropriate to provide a basis for our opinion.  

The  risk  of  not  detecting  a  material  misstatement  resulting  from  fraud  is  higher  than  for  one 
intentional  omissions, 
resulting 
misrepresentations, or the override of internal control. 

involve  collusion, 

from  error,  as 

fraud  may 

forgery, 

•  Obtain  an  understanding  of  internal  control  relevant  to  the  audit  in  order  to  design  audit 
procedures that are appropriate in the circumstances, but not for the purpose of expressing an 
opinion on the effectiveness of the Entity's internal control.  

•  Evaluate  the  appropriateness  of  accounting  policies  used  and  the  reasonableness  of 

accounting estimates and related disclosures made by management. 

•  Conclude  on  the  appropriateness  of  management's  use  of  the  going  concern  basis  of 
accounting  and,  based  on  the  audit  evidence  obtained,  whether  a  material  uncertainty  exists 
related to events or conditions that may cast significant doubt on the Entity's ability to continue 
as a going concern. If we conclude that a material uncertainty exists, we are required to draw 
attention in our auditor’s report to the related disclosures in the financial statements or, if such 
disclosures  are  inadequate,  to  modify  our  opinion.  Our  conclusions  are  based  on  the  audit 
evidence obtained up to the date of our auditor’s report. However, future events or conditions 
may cause the Entity to cease to continue as a going concern. 

•  Evaluate  the  overall  presentation,  structure  and  content  of  the  financial  statements,  including 
the disclosures, and whether the financial statements represent the underlying transactions and 
events in a manner that achieves fair presentation. 

•  Communicate  with  those  charged  with  governance  regarding,  among  other  matters,  the 
planned  scope  and  timing  of  the  audit  and  significant  audit  findings,  including  any  significant 
deficiencies in internal control that we identify during our audit.  

 
 
 
 
Page 5 

•  Provide those charged with governance with a statement that we have complied with relevant 
ethical requirements regarding independence, and communicate with them all relationships and 
other  matters  that  may  reasonably  be  thought  to  bear  on  our  independence,  and  where 
applicable, related safeguards. 

•  Obtain sufficient appropriate audit evidence regarding the financial information of the entities or 
business  activities  within  the  Group  Entity  to  express  an  opinion  on  the  financial  statements. 
We  are  responsible  for  the  direction,  supervision  and  performance  of  the  group  audit.  We 
remain solely responsible for our audit opinion. 

•  Determine, from the matters communicated with those charged with governance, those matters 
that were of most significance in the audit of the financial statements of the current period and 
are  therefore  the  key  audit  matters.  We  describe  these  matters  in  our  auditor’s  report  unless 
law  or  regulation  precludes  public  disclosure  about  the  matter  or  when,  in  extremely  rare 
circumstances, we determine that a matter should not be communicated in our auditor’s report 
because the adverse consequences of doing so would reasonably be expected to outweigh the 
public interest benefits of such communication.   

The engagement partner on the audit resulting in this auditor’s report is Philippe Grubert. 

Montréal, Canada 

November 21, 2023 

*CPA auditor, public accountancy permit No. A120220 

 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Consolidated Statements of Loss and Comprehensive Loss 
(In thousands of Canadian dollars, except share and per share information) 

For the 52 weeks ended 

Net sales 
Cost of goods sold 

Gross profit 
Selling, general and administrative expenses 
Impairment of non-financial assets 
Reorganization and other related (gains) costs 
Depreciation and amortization 

Operating loss 
Net finance costs  

Loss before income taxes 
Deferred income tax recovery  

Net loss, being comprehensive loss  

Basic and diluted loss per share 

Notes 

September 2,  
2023 

September 3, 
2022 

$  

168,558 
103,178 

$  268,586 
200,531 

6,12,13,14 
6 
12,13,14,20 

7 

8 

$ 

$ 

65,380 
65,867 
– 
(468) 
10,837 

(10,856) 
5,668 

(16,524) 
(61) 

(16,463) 

(0.22) 

68,055 
115,956 
46,085 
6,742 
17,295 

(118,023) 
5,233 

(123,256) 
(1,495) 

(121,761) 

(1.62) 

$ 

$ 

Basic and diluted weighted average number of common shares 

outstanding 

18 

76,103,206 

74,982,435 

The accompanying notes are an integral part of these consolidated financial statements. 

6 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes 

September 2, 
2023 

September 3, 
2022 

GOODFOOD MARKET CORP. 
Consolidated Statements of Financial Position 
(In thousands of Canadian dollars) 

As at  

Assets 
Current assets: 

Cash and cash equivalents 
Accounts and other receivables 
Inventories 
Assets held for sale 
Other current assets 

Non-current assets: 

Fixed assets 
Right-of-use assets 
Intangible assets 
Other non-current assets 

Total assets  

Liabilities and Shareholders’ Deficiency 

Current liabilities: 

Accounts payable and accrued liabilities 
Deferred revenues 
Debt 
Current portion of lease obligations 

Non-current liabilities: 

Convertible debentures 
Lease obligations 

Total liabilities  

Shareholders’ deficiency:  

Common shares 
Contributed surplus 
Convertible debentures 
Deficit 

Total shareholders’ deficiency  

10 

11 
6 

6,12 
6,13 
6,14 

15 
17 

16 
17 

18 
19 
16 

$ 

$ 

$ 

24,925 
4,136 
3,281 
– 
366 

32,708 

11,026 
10,986 
2,776 
312 

57,808 

17,993 
4,105 
4,036 
2,862 

28,996 

41,752 
10,502 

81,250 

180,369 
8,009 
5,367 
(217,187) 

(23,442)  

Total liabilities and shareholders’ deficiency  

$ 

57,808 

$ 

The accompanying notes are an integral part of these consolidated financial statements. 

Approved on behalf of Goodfood Market Corp. by: 

Signed 
Jonathan Ferrari, Director and  
   Chair of the Board 

Signed 
Donald Olds, Director and 

Chair of the Audit Committee 

$ 

36,885 
3,596 
6,884 
3,654 
1,178 

52,197 

18,408 
55,419 
3,174 
650 

$ 

129,848 

$ 

27,104 
5,501 
11,743 
8,468 

52,816 

27,469 
60,741 

141,026 

173,788 
10,584 
5,174 
(200,724) 

(11,178) 

129,848 

7 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Consolidated Statements of Changes in Deficiency 
(In thousands of Canadian dollars) 

For the 52 weeks ended 

Notes 

Common 
Shares 

Contributed 
Surplus 

Convertible 
Debentures 

September 3, 2022 

Deficit 

Total 

Balance as at  
   August 31, 2021 
Net loss  
Share-based payments 

expense (1)   

Net convertible debenture 

issuance (2) 

19 

16 

Net convertible debenture 

conversions (3) 

16 
Stock options exercised 
19 
Restricted share units vested  19 
Employee share purchase 

plan 

Balance as at  
   September 3, 2022 

Balance as at  
   September 3, 2022 
Net loss  
Share-based payments 

expense  

Net convertible debenture 

issuance (2) 

19 

16 

Net convertible debenture 

conversions (3) 

16 
Restricted share units vested  19 
Employee share purchase 

plan 

Balance as at  
   September 2, 2023 

$ 

843  $  (78,963)  $ 

(121,761) 

97,875 
(121,761) 

$  170,094 

$ 

–   

–   

– 

 5,901 
– 

6,945 

– 

– 

         4,452 

1,291 
726 
2,032 

– 
(216) 
(2,032) 

(121) 
– 
_ 

– 

– 

– 
 – 
_ 

– 

6,945 

4,452 

1,170 
510 
_ 

(369) 

19 

(355)   

(14) 

– 

$  173,788 

$  10,584 

$  5,174  $  (200,724)  $  (11,178) 

September 2, 2023 

$  173,788 
– 

$  10,584 
– 

$  5,174  $ (200,724) 
  (16,463) 

– 

$  (11,178) 
(16,463) 

– 

– 

196 
6,475 

3,903 

– 

– 
(6,475) 

19 

(90) 

(3) 

– 

202 

(9) 
– 

– 

– 

– 

– 
– 

– 

3,903 

202 

187 
– 

(93) 

$  180,369 

$  8,009 

$  5,367  $ (217,187)  $  (23,442) 

(1)  In Fiscal 2022, share based payments expense includes $1.1 million related to grants awarded to settle short-

term incentive compensation for certain employees. 

(2)  The equity component of the convertible debentures presented above is net of income taxes of $0.1 million (2022 

– net of income taxes of $1.6 million and $0.4 million of related issue costs). 

(3)  The conversions of the convertible debentures presented above is net of income taxes of $11 thousands             

(2022 – $0.1 million). 

The accompanying notes are an integral part of these consolidated financial statements. 

8 | P a g e  

 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes 

September 2, 
2023 

September 
3, 2022 

$ 

(16,463)  $  (121,761)  

12,13,14,20 
6,12,13,14 
6 
6 
6 
19 
7 
8 
20 

GOODFOOD MARKET CORP.  
Consolidated Statements of Cash Flows 
(In thousands of Canadian dollars) 

For the 52 weeks ended 

Operating: 
Net loss 
Adjustments for: 

Depreciation and amortization 
Impairment 
Net loss on disposal of non-financial assets 
Gain on termination of leases 
Write-offs of non-financial assets 
Share-based payments expense 
Net finance costs 
Deferred income tax recovery  

Change in non-cash operating working capital 
Other  

Net cash used in operating activities 

Investing: 

Additions to fixed assets 
Additions to intangible assets  
Proceeds from disposal of non-financial assets 
Interest received 

Net cash provided by (used in) investing activities 

Financing: 

Net proceeds from issuance of convertible debentures  
Net repayment of debt 
Repayment of revolving facility 
Interest paid 
Payments of lease obligations 
Shares purchased under employee share purchase plan 
Proceeds from exercise of stock options 
Other 

Net cash (used in) provided by financing activities 

Decrease in cash and cash equivalents 
Cash and cash equivalents, beginning of period 

Cash and cash equivalents, end of period 

Supplemental cash flow information 

12 
14 

15 
15 

17 
19 
19 

20 

10,837 
– 
2,362 
(12,137) 
2,252 
3,903 
5,668 
(61) 
(6,138) 
427 

(9,350) 

(716) 
(1,019) 
2,580 
1,115 

1,960 

12,249 
(7,813) 
– 
(4,616) 
(4,407) 
(89) 
– 
106 

(4,570) 

(11,960) 
36,885 

17,295 
46,085 
– 
– 
639 
5,876 
5,233   
(1,495)   
(11,108)   
255 
(58,981)   

(35,880)   
(2,561)   
–   

770 
(37,671)   

  28,061 

(625)   
(9,063)   
(4,417)   
(6,215)   
(369)   
510 
120 

8,002 
(88,650)   
125,535 

$ 

24,925  $  36,885 

The accompanying notes are an integral part of these consolidated financial statements. 

9 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

1. 

REPORTING ENTITY 

Goodfood Market Corp.  is a digital meal solutions brand in Canada, delivering fresh meal  solutions and 
add-ons that make it easy for customers from across Canada to enjoy delicious meals at home every day. 
References  to  Goodfood  Market  Corp.  (or  "Goodfood",  the  "Company")  represent  the  financial  position, 
financial  performance,  cash  flows  and  disclosures  of  Goodfood  Market  Corp.  and  its  subsidiary  on  a 
consolidated basis.  

Goodfood Market Corp. is incorporated under the Canada Business Corporations Act and is listed on the 
Toronto Stock Exchange ("TSX") under the symbol "FOOD". The Company has its main production facility 
and  administrative  offices  based  in  Montréal,  Québec,  with  an  additional  operating  facility  in  Calgary, 
Alberta. 

2. 

BASIS OF PREPARATION 

2.1 

STATEMENT OF COMPLIANCE 

The consolidated financial statements of the Company have been prepared in accordance with International 
Financial  Reporting  Standards  ("IFRS")  as  issued  by  the  International  Accounting  Standards  Board 
("IASB"). Details of the Company’s accounting policies are included in Note 3. 

The consolidated financial statements of the Company for the  52 weeks ended September 2, 2023 and 
September  3,  2022  were  authorized  by  the  Board  of  Directors  ("Board")  on  November  21,  2023  for 
publication on November 22, 2023. 

2.2 

BASIS OF MEASUREMENT 

The  consolidated  financial  statements  have  been  prepared  on  the  historical  cost  basis  except  for  the 
following: 

• 

financial instruments at fair value through profit or loss; 

•  equity share-based payment arrangements which are measured at fair value at grant date; and 

• 

lease  obligations,  which  are  measured  at  the  present  value  of  minimum  lease  payments  at  lease 
inception. 

2.3 

FUNCTIONAL AND PRESENTATION CURRENCY 

The  consolidated  financial  statements  are  stated  in  Canadian  dollars,  which  is  the  functional  and 
presentation currency of Goodfood Market Corp. 

3. 

3.1 

SIGNIFICANT ACCOUNTING POLICIES  

BASIS OF CONSOLIDATION 

The  consolidated  financial  statements  of  the  Company  include  the  accounts  of  the  Company  and  of  its 
wholly owned subsidiary. 

Subsidiaries 

A subsidiary is an entity controlled by the Company. Control is achieved where the Company has power 
over the  investee,  exposure or rights to variable returns from  its involvement with the investee, and the 
ability to use its power over the investee to affect the amount of these returns. The Company reassesses 
whether it controls an entity if facts and circumstances indicate that one or more of the aforementioned 
points have changed. A subsidiary is consolidated from the date the Company obtains control and continues 
to be consolidated until the date that such control ceases. 

10 | P a g e  

 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

3.2 

REVENUE FROM CONTRACTS WITH CUSTOMERS 

Revenue from the sale of goods is measured at the fair value of consideration received, net of refunds, 
sales  incentives  and  credits.  Revenue  is  recognized  at  a  point  in  time,  which  is  upon  delivery  of  meal 
solutions,  as  it  meets  the  criteria  to  satisfy  the  performance  obligation.  Sales  and  referral  credits  are 
recognized as revenue upon redemption and when the Company fulfills its obligation. Deferred revenue is 
recognized for consideration received in advance of the related revenue. Sales and referral credits are also 
included in deferred revenue and are measured based on the fair value of the sales and referral credits 
granted, taking into consideration the estimated redemption percentage.  

3.3 

TAXES 

Income  tax  expense  comprises  current  and  deferred  income  taxes.  It  is  recognized  in  the  consolidated 
statements of loss except to the extent that it relates to a business combination, or items recognized directly 
in equity or in other comprehensive loss.  

Current income tax 

Current tax comprises the expected tax payable or receivable on the taxable income or loss for the years 
and any adjustment to the tax payable or receivable in respect of previous years. The amount of current 
tax payable or receivable is the best estimate of the tax amount expected to be paid or received that reflects 
uncertainty related to income taxes, if any. It is measured using tax rates enacted or substantively enacted 
at the reporting date. Current tax assets and liabilities are offset only if certain criteria are met. 

Deferred income tax 

Deferred income tax is recognized in respect of temporary differences between the carrying amounts of 
assets and liabilities for financial reporting purposes and the amounts used for taxation purposes. Deferred 
income  tax  assets  are  recognized  for  unused  tax  losses,  unused  tax  credits  and  deductible  temporary 
differences to the extent that it is probable that future taxable profits will be available against which they 
can be used. Deferred income tax assets are reviewed at each reporting date and are reduced to the extent 
that it is no longer probable that the related tax benefit will be realized; such reductions are reversed when 
the probability of future taxable profits improves. Unrecognized deferred income tax assets are reassessed 
at each reporting date and recognized to the extent that it has become probable that future taxable profits 
will be available against which they can be used. 

Deferred income tax is measured at the tax rates that are expected to be applied to temporary differences 
when they reverse, using tax rates enacted or substantively enacted at the reporting date. 

The measurement of deferred income tax reflects the tax consequences that would follow from the manner 
in which the Company expects, at the reporting date, to recover or settle the carrying amount of its assets 
and liabilities. Deferred income tax assets and liabilities are offset only if certain criteria are met. 

3.4 

FINANCE INCOME AND FINANCE COSTS 

Finance income is comprised of interest income and foreign exchange gains. Finance costs is comprised 
of  interest  expense  on  debt,  lease  obligations,  convertible  debentures,  foreign  exchange  losses  and 
changes in fair value of interest rate swaps. The Company classifies interest paid as financing activities 
and interest received as investing activities in the Company’s consolidated statements of cash flows.  

3.5 

CASH AND CASH EQUIVALENTS 

Cash  and  cash  equivalents  is  comprised  of  cash  held  in  financial  institutions,  outstanding  deposits  and 
short-term  deposits  with  a  maturity  of  three  months  or  less,  which  are  subject  to  an  insignificant  risk  of 
changes in value. 

11 | P a g e  

 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

3.6 

INVENTORIES 

Inventories are measured at the lower of cost and net realizable value. The cost of inventories is determined 
using the first-in, first-out method. Cost includes acquisition costs net of discounts, and other costs incurred 
to bring inventories to their present location and condition. Net realizable value is the estimated selling price 
in the ordinary course of business, less the estimated selling expenses.  

3.7 

ASSETS HELD FOR SALE 

Non-current assets, or disposal groups comprising assets and liabilities, are classified as held for sale if it 
is highly probable that they will be recovered primarily through sale rather than through continuing use. 

Such  assets,  or  disposal  groups,  are  generally  measured  at  the  lower  of  their  carrying  amount  and  fair 
value less costs to sell. Any impairment loss on a disposal group is allocated to the assets and liabilities on 
a pro rata basis, except that no loss is allocated to inventories or financial assets, which continue to be 
measured  in  accordance  with  the  Company’s  other  accounting  policies.  Impairment  losses  on  initial 
classification as held-for-sale and subsequent gains and losses on remeasurement are recognized in the 
consolidated statements of loss. 

Once classified as held-for-sale, intangible assets and fixed assets are no longer amortized or depreciated 
and are classified as current assets. 

3.8 
3.8.1  

FIXED ASSETS 

RECOGNITION AND MEASUREMENT 

Fixed  assets  are  recognized  at  cost  less  accumulated  depreciation  and  any  accumulated  impairment 
losses. Cost includes expenditures that are directly attributable to acquiring and bringing the  assets to a 
working condition for their intended use, as well as directly attributable payroll and consulting costs.  

When components of a fixed asset have materially different useful lives, they are accounted for separately.  

Gains and losses on disposal of a fixed asset are determined by comparing the proceeds from disposal 
with the carrying amount and are recognized in the consolidated statements of loss. 

3.8.2  

DEPRECIATION 

Depreciation  is  calculated  over  the  cost  of  the  asset  less  its  residual  value  and  is  recognized  in  the 
consolidated statements of loss on a straight-line basis over the estimated useful lives of each part of  a 
fixed asset, since this most closely reflects the expected pattern of consumption of the future economic 
benefits embodied in the asset. Assets under construction are not depreciated and reflect the cost of fixed 
assets  which  are  not  yet  available  for  their  intended  use.  Assets  under  construction  will  start  to  be 
depreciated when they are available for their intended use. Estimates for depreciation methods, useful lives 
and residual values are reviewed at each reporting date and adjusted prospectively, if appropriate.  

Depreciation is calculated on a straight-line basis over the estimated useful lives of the assets, as follows: 

Asset 

Furniture and fixtures 
Machinery and equipment 
Computer hardware and other 
Leasehold improvements 

Period 

        3 to 10 years 
              3 to 20 years 
3 to 5 years 
Shorter of lease term and useful life 

12 | P a g e  

 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

3.9 

LEASES 

At  inception of a contract,  the  Company assesses whether a contract is,  or contains, a lease  based on 
whether  the  contract  conveys  the  right  to  control  the  use  of  an  identified  asset  for  a  period  of  time  in 
exchange for consideration. 

Right-of-use asset 

The Company recognizes a right-of-use asset and a  lease obligation at the lease commencement date. 
The right-of-use asset is initially measured at cost, which comprises the initial amount of the lease obligation 
adjusted for any lease payments made at or before the commencement date, plus any initial direct costs 
incurred and an estimate of costs to dismantle and remove or to restore the underlying asset or the site on 
which it is located, less any lease incentives received.  

The right-of-use asset is subsequently depreciated from the commencement date to the earlier of the end 
of the useful life of the right-of-use asset or the end of the lease term using the straight-line method. The 
lease term includes consideration of an option to renew or to terminate if the Company is reasonably certain 
to  exercise  that  option.  Lease  terms,  including  options  to  renew  for  which  the  Company  is  reasonably 
certain to exercise, range from 0 to 11 years for facilities, automotive equipment and other equipment. In 
addition, the right-of-use asset is periodically reduced by impairment losses, if any, and adjusted for certain 
remeasurements of the lease obligation.  

Lease obligation 

The lease obligation is initially measured at the present value of the lease payments that are not paid at the 
commencement date, discounted using the interest rate implicit in the lease or, if that rate cannot be readily 
determined,  the  Company’s  incremental  borrowing  rate.  Generally,  the  Company  uses  its  incremental 
borrowing rate as the discount rate. The Company determines its incremental borrowing rate by obtaining 
interest rates from external financing sources and makes certain adjustments to  reflect  the terms of the 
lease and the type of asset leased.  

Lease payments included in the measurement of the lease obligation comprise of fixed payments (including 
in-substance fixed payments), the exercise price under a purchase option that the Company is reasonably 
certain to exercise, and lease payments in an optional renewal period if the Company is reasonably certain 
to exercise a renewal option.  

The lease obligation is subsequently measured at amortized cost using the effective interest method. It is 
remeasured when there is a change in future lease payments arising mainly if the Company changes its 
assessment of whether it will exercise a purchase, renewal or termination option, or if there is a revised in-
substance fixed lease payment.  

When the lease obligation is remeasured in this way, a corresponding adjustment is made to the carrying 
amount of the right-of-use asset or is recorded in the consolidated statements of loss if the carrying amount 
of the right-of-use asset has been reduced to zero. 

3.10 

INTANGIBLE ASSETS 

3.10.1   RECOGNITION AND MEASUREMENT 

Intangible assets that have finite useful lives are measured at cost less accumulated amortization and any 
accumulated impairment losses. Intangible assets include the cost of software tools and licenses as well 
as directly attributable payroll and consulting costs. 

3.10.2   AMORTIZATION 

Amortization is recognized in the consolidated statements of loss on a straight-line basis over the estimated 
useful lives of the finite life of intangible assets.  Intangible assets in development are not amortized and 
reflect  the  cost  of  developing  the  intangible  asset,  which  are  not  yet  available  for  their  intended  use. 
Intangible assets in development will start to be amortized when they are available for their intended use. 

13 | P a g e  

 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

The estimated useful lives for the current year and comparative periods are as follows: 

Asset 

Software 
Intellectual property 

Period 

         3 to 5 years 
              5 years 

Amortization methods, useful lives and residual values are reviewed at each reporting  date and adjusted 
prospectively, if appropriate. 

3.11 

IMPAIRMENT OF NON-FINANCIAL ASSETS 

The Company reviews the carrying amount of its non-financial assets, which include intangible assets with 
a  finite  useful  life,  fixed  assets  and  right-of-use  assets  on  each  reporting  date,  in  order  to  determine  if 
specific events or changes in circumstances indicate that their carrying amounts may not be recoverable. 
If any such indication exists, the recoverable amount of the asset is estimated. 

For  impairment  testing  purposes,  assets  that  cannot  be  tested  individually  are  aggregated  into  a  cash 
generating unit ("CGU"). An impairment loss is recognized if the carrying amount of an asset or a CGU 
exceeds its recoverable amount. The recoverable amount is the higher of an asset's (or a CGU’s) fair value 
less costs of disposal (“FVLCD”) and its value in use (“VIU”). In assessing VIU, the estimated future cash 
flows  are  discounted  to  their  present  value  using  a  pre-tax  discount  rate  that  reflects  current  market 
assessments of the time value of money and the risks specific to the asset or the CGU. Impairment losses 
are  allocated  to  reduce  the  carrying  amounts  of  the  assets  in  the  CGU  on  a  pro  rata  basis  and  are 
recognized in the consolidated statements of loss. 

Where an impairment loss subsequently reverses, the carrying amount of the asset (or CGU) is increased 
to  the  revised  estimate  but  is  limited  to  the  carrying  amount  that  would  have  been  determined  if  no 
impairment  loss  had  been  recognized  in  prior  years.  A  reversal  of  impairment  loss  is  recognized  in  the 
consolidated statements of loss. 

3.12 

FINANCIAL INSTRUMENTS  

3.12.1   RECOGNITION AND INITIAL MEASUREMENT 

Financial assets and financial liabilities are recognized when the Company becomes party to the contractual 
provisions of the financial instrument. 

A  financial  asset  or  financial  liability  is  initially  measured  at  fair  value  plus,  for  an  item  not  at  fair  value 
through profit or loss ("FVTPL"), transaction costs that are directly attributable to its acquisition or issuance. 

3.12.2   CLASSIFICATION AND SUBSEQUENT MEASUREMENT 

Financial assets 

All financial assets are recognized at amortized cost, except for interest rate swaps, recognized at 
FVTPL. 

Financial liabilities 

Financial liabilities are classified and measured as amortized cost or FVTPL. A financial liability is classified 
as  FVTPL  if  it  is  classified  as  held-for-trading,  it  is  a  derivative  or  it  is  designated  as  such  on  initial 
recognition.  Financial  liabilities  at  FVTPL  are  measured  at  fair  value  and  net  gains  and  losses  are 
recognized in the consolidated statements of loss. Other financial liabilities are subsequently measured at 
amortized  cost  using  the  effective  interest  method.  Finance  expense  is  recognized  in  the  consolidated 
statements of loss. 

14 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

3.12.3  DERECOGNITION 

Financial assets 

The Company derecognizes a financial asset when the contractual rights to the cash flows from the asset 
expire, or it transfers the rights to receive the contractual cash flows of the financial asset in a transaction 
in which substantially all the risks and rewards of ownership of the financial asset are transferred or in which 
the Company neither transfers nor retains substantially all of the risks and rewards of ownership and it does 
not retain control of the financial asset. 

On derecognition of a financial asset, the difference between the carrying amount of the financial asset and 
the sum of the consideration received or receivable is recognized in the consolidated statements of loss. 

Financial liabilities 

The Company derecognizes a financial liability when its contractual obligations are discharged, cancelled, 
or expire. The Company also derecognizes a financial liability when its terms are modified and the cash 
flows of the modified liability are substantially different, in which case a new financial liability based on the 
modified terms is recognized at fair value. 

On derecognition of a financial liability, the difference between the carrying amount extinguished and the 
consideration paid (including any non-cash assets transferred or liabilities assumed) is recognized in the 
consolidated statements of loss. 

3.12.4   OFFSETTING 

Financial  assets  and  financial  liabilities  are  offset  and  the  net  amount  is  reported  in  the  consolidated 
statements of financial position if there is a currently enforceable legal right to offset the recognized amounts 
and there is an intention to settle on a net basis, to realize the assets and settle the liabilities simultaneously. 

3.12.5  

IMPAIRMENT 

The  Company  recognizes  expected  credit  losses  and  changes  in  such  losses  at  each  reporting  date  to 
reflect changes in credit risk since the initial recognition of the financial assets.  The expected credit losses 
identified were not significant. 

3.12.6   FAIR VALUE MEASUREMENT 

In establishing the fair value, the Company uses a fair value hierarchy based on levels as defined below: 

Level 1: defined as observable inputs such as quoted prices in active markets. 

Level 2: defined as inputs other than quoted prices in active markets that are either directly or indirectly 
observable. 

Level 3: defined as inputs that are based on little or no observable market data and, therefore, requiring 
entities to develop their own assumptions. 

3.12.7 

INTEREST RATE SWAP AGREEMENTS 

The Company’s swap agreement is measured at fair value with gains and losses in fair value presented in 
net finance costs in the Company’s consolidated statements of loss.  

3.12.8  CONVERTIBLE DEBENTURES 

Convertible debentures are measured at amortized cost, using the effective interest rate method. They are 
initially measured at fair value, which is the consideration received, net of transaction costs incurred, net of 
the  equity  component.  Transactions  costs  related  to  those  instruments  are  included  in  the  value  of  the 
instruments  and  amortized  using  the  effective  interest  rate  method.  The  effective  interest  expense  is 
included in net finance costs in the consolidated statements of loss. 

15 | P a g e  

 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

The  component  parts  of  compound  instruments  issued  by  the  Company  are  classified  separately  as 
financial liabilities and equity in accordance with the substance of the contractual arrangement. At the date 
of issuance, the fair value of the liability is measured separately using an estimated market rate for a similar 
liability  without  an  equity  component  and  the  residual  is  allocated  to  the  conversion  option.  The  liability 
component is subsequently recognized on an amortized cost basis using the effective interest method until 
extinguished upon conversion or at the instrument’s maturity date. The equity component is recognized and 
included in equity, without being subsequently remeasured. In addition, the conversion option classified as 
equity will remain in equity until the conversion option is exercised, in which case, the  portion recognized 
in equity will be transferred to common shares. Issuance costs are divided between the liability and equity 
components in proportion to their respective values. 

On the early redemption or repurchase of convertible debentures, the Company allocates the consideration 
paid on extinguishment to the liability based on its fair value at the date of the transaction and the residual 
is allocated to the conversion option. Any resulting gain or loss relating to the liability element is credited or 
charged to the consolidated statements of loss and the difference between the carrying amount and the 
amount considered to be settled relating to the holder option is treated as a common share transaction. 

3.13 

SHORT-TERM EMPLOYEE BENEFITS 

Short-term employee benefits are measured on an undiscounted basis and are expensed as the related 
service is provided. A liability is recognized for the amount expected to be paid if the Company has a present 
legal or constructive obligation to pay this amount as a result of past service provided by the employee and 
the obligation can be estimated reliably.  

3.14 

SHARE-BASED PAYMENTS  

The Company’s share-based payment plans consist of a stock option plan, a restricted share unit plan and 
an employee share purchase plan. Employees, consultants, officers and directors of the Company receive 
remuneration in the form of share-based payments, whereby employees render services as consideration 
for equity instruments (equity-settled transactions). 

The cost of the Company’s stock option plan is determined by the fair value at the date when the grant is 
made using the Black-Scholes option pricing model. The cost of the Company’s restricted share unit plan 
is determined based on the volume weighted average trading price of the common shares for the five days 
immediately  preceding  the  grant  date.  The  costs  are  recognized  as  a  share-based  payment  expense, 
together with a corresponding increase in equity (contributed surplus), over the period in which the service 
and the performance conditions are fulfilled (the vesting period). The cumulative expense recognized for 
equity-settled  transactions  at  each  reporting  date  until  the  vesting  date  reflects  the  extent  to  which  the 
vesting  period  has  expired.  The  expense  or  credit  in  the  statements  of  loss  for  a  period  represents  the 
movement in cumulative expense recognized at the beginning and end of that period. 

3.15 

EMPLOYEE SHARE PURCHASE PLAN 

The Company’s contributions, used to purchase shares on the open market on behalf of employees, are 
recognized when incurred as an employee benefit expense, with a corresponding increase in contributed 
surplus. The amount expensed is adjusted to reflect the number of awards for which it is expected that the 
vesting conditions will be me met, so that the amount ultimately expensed will depend on the number of 
awards that meet the vesting conditions at the vesting date. 

Unvested shares held in trust on behalf of employees are treasury shares and, therefore, deducted from 
equity until they become vested. 

16 | P a g e  

 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

3.16 

FOREIGN CURRENCY 

Transactions in foreign currencies are comprised of purchases from foreign suppliers. These transactions 
are  translated  using  the  functional  currency  of  the  Company  at  exchange  rates  at  the  dates  of  the 
transactions. The related payables denominated in foreign currencies at the reporting date are translated 
to the functional currency at the exchange rates at that date. The resulting foreign currency gains or losses 
are recognized on a net basis within net finance costs in the consolidated statements of loss. 

3.17 

LOSS PER SHARE 

Basic loss per share is computed by dividing net loss by the weighted average number of common shares 
outstanding  during the year. Diluted  loss per share  is computed using the weighted average  number  of 
common  shares  outstanding  during  the  year  adjusted  to  include  the  dilutive  impact  of  stock  options, 
restricted share units, unvested shares in connection with the employee share purchase plan (“ESPP”) and 
the convertible debentures conversion option.  

3.18 

SEGMENT REPORTING 

The Company determined that it operated a single operating segment for Fiscal 2023 and 2022. 

4. 

SIGNIFICANT ACCOUNTING JUDGEMENTS, ESTIMATES AND ASSUMPTIONS  

The preparation of the consolidated financial statements in accordance with IFRS requires management to 
make judgements, estimates and assumptions that affect the reported amounts of assets, liabilities,  net 
sales and expenses and accompanying disclosures. Uncertainty about these assumptions and estimates 
could result in outcomes that require a material adjustment to the carrying amount of assets or liabilities 
affected  in  future  periods.  These  assumptions  and  estimates  are  regularly  reviewed.  Revisions  to 
accounting estimates are recognized in the year in which the estimates are revised and in any future years 
affected.  

The Company’s main judgements, estimates, and assumptions are presented below: 

4.1 

CRITICAL JUDGEMENTS 

Impairment of non-current assets 

At each reporting date, management determines whether fixed assets, right-of-use assets and intangible 
assets present indicators of impairment. For the purposes of its analysis, management uses its judgement 
considering factors such as the economic environment and the market in which the Company operates, 
budget, forecasts and physical obsolescence. 

Lease term 

When the Company recognizes a lease, it assesses the lease term based on the conditions of the lease 
and assesses whether it will exercise renewal options at the end of the lease term. The renewal options 
are only included in the lease term if management is reasonably certain to renew. This significant judgement 
could affect the Company’s financial position if the lease term of the leases is reassessed differently. 

4.2 

KEY SOURCES OF ESTIMATES AND ASSUMPTIONS 

Impairment of non-financial assets 

In  assessing  impairment,  management  estimates  the  recoverable  amount  of  each  asset  or  CGU. 
Management estimates the recoverable amount of the CGUs based on the higher of VIU and FVLCD. The 
VIU is based on expected future cash flows. When measuring expected future cash flows, management 
makes key assumptions about future economic benefits which relate to future events and circumstances. 
Estimation  uncertainty  relates  to  assumptions  about  future  economic  benefits  and  the  application  of  an 
appropriate discount rate.  When measuring FVLCD, management  makes key assumptions on expected 

17 | P a g e  

 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

fair values and costs of disposal. Actual results could vary from these estimates which may cause significant 
adjustments to the Company’s long-lived assets in subsequent reporting periods. 

Measurement of net sales 

Net  sales  are  presented  net  of  refunds,  sales  incentives  and  credits,  including  referral  credits.  Credit 
amounts are estimated based on the Company’s history and experience of the redemption percentage of 
those credits. The corresponding estimated liability for credits is included in deferred revenue. 

Leases 

Discount rate  

In determining the carrying amount of the right-of-use assets and lease obligations, the Company generally 
uses its incremental borrowing rate ("IBR"), since the implicit rates are often not readily available due to 
information not being available from the lessor regarding the fair value of underlying assets and direct costs 
incurred  by  the  lessor  related  to  the  leased  assets.  The  IBR  for  each  lease  was  determined  on  the 
commencement date of the lease. 

5. 

STANDARDS ISSUED BUT NOT YET EFFECTIVE  

Amendment to IAS 1, Presentation of Financial Statements 

In January 2020, the IASB issued an amendment to IAS 1 Presentation of Financial Statements to clarify 
the classification of liabilities as current or non-current (the “2020 amendments”). For the purposes of non- 
current classification, the amendment removed the requirement for a right to defer settlement or roll over 
of a liability for at least twelve months to be unconditional. Instead, such a right must have substance and 
exist at the end of the reporting period.  

The amendments apply for annual reporting periods beginning on or after January 1, 2024. The Company 
does not expect this amendment to have a material impact on its consolidated financial statements. 

Other standards 

The following new and amended standards are not expected to have a significant impact on the Company’s 
consolidated financial statements. 

•  Disclosure of Accounting Policies (Amendments to IAS 1 and IFRS Practice Statement 2). 

•  Definition of Accounting Estimates (Amendments to IAS 8). 

18 | P a g e  

 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

6. 

REORGANIZATION AND OTHER RELATED COSTS 

6.1 

IMPAIRMENT OF NON-FINANCIAL ASSETS 

In  Fiscal  2022,  as  a  result  of  the  Company’s  reorganization  plan  and  the  breach  of  certain  financial 
covenants, the Company decided to close several facilities as well as to shut-down its on-demand grocery 
product offering. This resulted in the following CGUs being identified 1) at the individual asset level, 2) at 
the leased facility level (including right-of-use asset and fixed assets pertaining to the leased premises) and 
3) at the geographical area level based on where customers are served that generate independent cash 
inflows. Consequently, the Company performed an impairment test of its non-financial assets since it had 
reason to believe that the carrying amount of the CGUs might not be recoverable.  

During the year ended September  2, 2023, the Company did not record any impairment charge (2022 - 
$37.9  million  on  fixed  assets,  $7.7  million  on  right-of-use  assets  and  $0.5  million  on  intangible  assets). 
Impairment charge per CGU is as follow: 

CGU level 

Individual assets  
Leased facilities 
Geographical areas 

Recoverable 
amount 

If FVLCD, fair 
value level 
inputs 

FVLCD 
VIU 
FVLCD 

Level 3 
N/A 
Level 3 

Impairment charge of non-financial assets 

2023 

−  $ 
− 
− 

−  $ 

$ 

$ 

Impairment charge 

2022 

9,022 
37,063 
− 

46,085 

When  determining  the  FVLCD  of  its  individual  assets,  the  Company  used  market  inputs  based  on  the 
expected price the Company would be able to sell the asset  for on a secondary market. In Fiscal 2022, 
subsequent to the impairment test, the individual assets were reclassified as assets held for sale as they 
met the condition to be classified as such. As at September 2, 2023, there are no assets held for sale as 
they have been sold or written-off. 

In Fiscal 2022, when determining the VIU of its leased facilities, the Company used a discounted cash flow 
model  in  which  the  main  assumptions  included  the  length  of  time  the  Company  would  expect  to  find  a 
market participant to take over the lease and market rental rates. In addition, the discount rate employed 
for each cash flow projection was determined to be 8% based on capitalization rates according to the market 
in which the facilities are located. 

6.2 

REORGANIZATION AND OTHER RELATED COSTS 

The following table summarized the reorganization and other related costs: 

Net gains related to facility closures (1) 
Write-offs of non-financial assets 
Net loss on disposal of non-financial assets 
Employee termination and benefit costs 
External advisor fees (2) 
Other 

2023 

                    2022 

$ 

$ 

(8,315) 
2,252 
2,362 
2,210 
1,017 
6 

(468) 

$ 

$ 

(121) 
102 
– 
4,321 
2,440 
– 

6,742 

(1)   For the 52 weeks ended September 2, 2023, net gains related to facility closures included net gain on termination of leases 

amounting to $12.1 million. 

(2)  External advisor fees consist of fees related to the Company’s reorganization initiatives. 

19 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

7. 

NET FINANCE COSTS 

Interest expense on debt 
Interest expense on lease obligations 
Interest expense on debentures, including accretion interest 
Interest income 
Other finance costs 
Foreign exchange (gain) loss 
Fair value gain on interest rate swaps 

2023 

                    2022 

$ 

$ 

618 
1,474 
4,487 
(1,115) 
254 
(50) 
– 

5,668 

$ 

$ 

1,093 
2,572 
2,216 
(736) 
106 
8 
(26) 

5,233 

8. 

INCOME TAXES 

A reconciliation of the Company’s income taxes at Canadian statutory rates is as follows: 

Loss before income taxes 
Canadian statutory rates 
Income tax benefit at the combined Canadian statutory rate 
Decrease resulting from: 
Change in unrecognized deferred income tax assets 
Permanent differences 
Change in tax rates 
Other 

Total income tax recovery 

2023 

                    2022 

(16,524) 
26.21% 
(4,331) 

$  (123,256) 
26.15% 
(32,231) 

$ 

3,454 
1,043 
(122) 
(105) 

(61) 

29,210 
1,525 
145 
(144) 

$ 

(1,495) 

$ 

$ 

$ 

Deferred income tax assets (liabilities) are attributable to the following items: 

Lease 
obligations  

Net 
operating 

losses  Debentures 

Fixed 
assets and 
Right-of-
use assets 

Deferred 
income tax 
assets 
(liabilities) 

As at August 31, 2021 
Recognized in net loss 
Recognized in equity   

As at September 3, 2022 
Recognized in net loss 
Recognized in equity 

$ 

$ 

$ 

$ 

17,125 
(12,045) 
− 

5,080 
(5.080) 
− 

318 
1,779 
− 

2,097 
(474) 
− 

$ 

$ 

(318)  $ 
(284) 
(1,495) 

(2,097)  $ 
535 
(61) 

(17,125)  $ 
12,045 
− 

(5,080)  $ 
5,080 
− 

As at September 2, 2023 

$ 

− 

$ 

1,623 

$ 

(1,623)  $ 

−  $ 

−  
1,495 
(1,495) 

− 
61 
(61) 

− 

20 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

The Company had unrecognized deferred income tax assets as follows: 

As at  

Net operating losses carry forwards 
Fixed assets and right-of-use assets 
Shares and debt issuance costs 
Intangible assets 
Other 

Unrecognized deferred income tax assets 

September 2,  
2023 

September 3, 
2022 

$  33,655 
  14,977 
907 
1,526 
620 

$  51,685 

$  30,456 
  13,018 
1,334 
3,140 
343 

$  48,291 

The Company has federal operating tax losses carried forward of $131.0 million (2022 – $$118.1 million) 
which  are  partially  recognized  for  an  amount  of  $6.2  million  (2022  –  $8.0  million),  and  unrecognized 
deductible temporary differences of $65.6 million (2022 – $66.0 million) that are available to reduce taxable 
income. Deferred income tax assets have not been recognized in respect of these items because it is not 
probable  that  future  taxable  profit  will  be  available  against  which  the  Company  can  realize  the  benefits 
therefrom. As at September 2, 2023, the amounts and expiry dates of the federal tax losses carried forward 
were as follows: 

2035 
2036 
2037 
2038 
2039 
2040 
2041 
2042 
2043 

$ 

49 
712 
3,547 
8,516 
  18,089 
812 
  22,625 
  63,531 
  13,139 

$  131,020 

9. 

SUPPLEMENTAL STATEMENT OF LOSS AND COMPREHENSIVE LOSS INFORMATION 

Expense related to variable lease payments not 

included in the lease obligations 

Salaries, fees and other short-term employee 

benefits 

2023 

2022 

$ 

1,337 

$ 

2,477 

43,890 

99,017 

21 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

10. 

ACCOUNTS AND OTHER RECEIVABLES 

As at  

Sales taxes receivable 
Rewards program receivable 
Volume discounts receivable 
Other receivables 

11. 

INVENTORIES 

As at  

Food 
Packaging supplies 
Work in process 

September 2, 2023  September 3, 2022 

$ 

$ 

1,853 
238 
96 
1,949 

4,136 

$ 

$ 

2,357 
504 
97 
638 

3,596 

  September 2, 2023  September 3, 2022 

$ 

$ 

1,807 
1,221 
253 

3,281 

$ 

$ 

4,953 
1,611 
320 

6,884 

The cost of inventories recognized as an expense within cost of goods sold during the  52 weeks ended 
September 2, 2023 was $88.6 million (2022 – $174.3 million).  

The Company recorded an expense within cost of goods sold  during the 52 weeks ended September 2, 
2023 for a net amount of $1.1 million (2022 – $1.6 million) for the write-down of inventories. Included in this 
amount is $1.3 million (2022 – $1.2 million) related to the discontinuance of products related to on-demand 
grocery. 

22 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

12. 

FIXED ASSETS 

Furniture and 
fixtures 

Machinery 
 and  
equipment 

Computer 
hardware 
and other 

Leasehold 
improvements 

Assets under 
construction (1) 

Total 

Cost: 
As at August 31, 2021  $  4,077 
Additions (1) 
2,185 
61 
Transfers 
Transfers to assets 

$  10,014 
9,239 
6,962 

$  3,579 
2,550 
304 

$  13,282 
4,887 
18,211 

$  10,422  $  41,374 
35,416 
– 

16,555 
(25,538) 

held for sale 

Write-offs 
As at September 3, 

2022 
Additions  
Disposal 
Transfers 
Transfers from 

assets held for 
sale 
Other 
As at September 2, 

(152) 
– 

(3,830) 
– 

(116) 
– 

(134) 
– 

(115) 
(741) 

(4,347) 
(741) 

$  6,171 
– 
  (1,236) 
– 

$  22,385 
323 
(1,247) 
– 

$  6,317 
14 
(398) 
– 

$  36,246 
195 
(7,226) 
15 

$ 

583  $  71,702 
532 
  (10,107) 
– 

– 
– 
(15) 

– 
– 

57 
(4) 

19 
– 

– 
– 

– 
(57) 

76 
(61) 

2023 

$  4,935 

$  21,514 

$  5,952 

$  29,230 

$ 

511  $  62,142 

Accumulated depreciation, impairment loss and write-offs: 
As at August 31, 

$ 

2021 

845 
Depreciation 
1,086 
Impairment loss (Note 6)   2,824 
Write-offs 
13 
Transfers to assets 

$ 

2,605 
2,236 
  11,554 
13 

$  1,267 
1,526 
941 
76 

$ 

3,290 
3,155 
  22,056 
– 

$ 

–  $ 
– 
497 
– 

8,007 
8,003 
  37,872 
102 

held for sale 

As at September 3, 

2022 

Depreciation 
Disposal 
Write-offs 
As at September 2, 
2023 

(61) 

(541) 

(57) 

(31) 

– 

(690) 

$  4,707 
337 
(705) 
24 

$  15,867 
1,235 
(495) 
152 

$  3,753 
  1,268 
(198) 
135 

$  28,470 
1,529 
(5,860) 
386 

$ 

497  $  53,294 
4,369 
(7,258) 
711 

– 
– 
14 

$ 

4,363 

$  16,759 

$  4,958 

$  24,525 

$ 

511  $  51,116 

Net carrying amounts: 
As at September 3, 
2022 
As at September 2, 
2023 

$ 

1,464 

$ 

6,518 

$  2,564 

$ 

7,776 

$ 

86  $  18,408 

572 

4,755 

994 

4,705 

– 

11,026 

(1)  Additions of assets under construction include $1.6 million related to capitalized depreciation of right-of-use assets 

in Fiscal 2022 and none in Fiscal 2023. 

23 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

13. 

RIGHT-OF-USE ASSETS 

As at August 31, 2021  
Additions and lease modifications 
Derecognition (1) 
Impairment loss (Note 6) 
Depreciation 

As at September 3, 2022 
Additions and lease modifications 
Derecognition (1) 
Depreciation 

Facilities 

Automotive 
equipment 

Other 
equipment 

$ 

$ 

68,171 
24,476 
(20,875) 
(7,675) 
(9,570) 

54,527 
160 
(39,504) 
(4,769) 

$ 

$ 

$ 

$ 

427 
281 
(38) 
– 
(195) 

475 
112 
(57) 
(210) 

559  $ 
42 
– 
– 
(184) 

417  $ 
– 
(12) 
(153) 

Total 

69,157 
24,799 
(20,913) 
(7,675) 
(9,949) 

55,419 
272 
(39,573) 
(5,132) 

As at September 2, 2023 

$ 

10,414 

$ 

320 

$ 

252  $ 

10,986 

(1)  Derecognition of right-of-use assets include terminations of leased facilities in Fiscal 2023 as well as a change in 

assumptions relating to the lease term of a facility in Fiscal 2022. 

The Company recorded sublease revenue of $1.7 million (2022 – $1.1 million) within net sales during the 
52 weeks ended September 2, 2023. 

14. 

INTANGIBLE ASSETS 

Cost: 

As at August 31, 2021 
Additions  
As at September 3, 2022 

Additions  

As at September 2, 2023 

Software (1)  

Intellectual 
property 

$ 

$ 

2,427 
2,561 
4,988 

995 

$ 

5,983 

Total 

2,501 
2,561 
5,062 

995 

74  $ 
– 
74  $ 

– 

74  $ 

6,057 

30  $ 
15 
– 

45  $ 
15 
– 

60  $ 

419 
931 
538 

1,888 
1,336 
57 

3,281 

29  $ 
14 

3,174 
2,776 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

Accumulated amortization, impairment loss and write-offs: 

As at August 31, 2021 
Amortization 
Impairment loss (Note 6) 

As at September 3, 2022 
Amortization 
Write-offs 

As at September 2, 2023 

Net carrying amounts: 
As at September 3, 2022 
As at September 2, 2023 

$ 

$ 

$ 

$ 

389 
916 
538 

1,843 
1,321 
57 

3,221 

3,145 
2,762 

(1)  For the 52 weeks ended September 2, 2023, the net carrying amount of software under development amounted 

to $0.3 million (2022 – $0.4 million). 

24 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

15. 

DEBT 

As at  

Interest-bearing financing: 

Secured term loan, variable interest at BA (1) plus 4.50%, 

maturing in November 2023 

Matured borrowings: 

Secured term loan, variable interest at BA (1) plus 2.50%, 

maturing in November 2022 

Unamortized financing costs 

Current portion of debt 

(1)  BA is defined as the Canadian Banker’s Acceptance Rate. 

CREDIT FACILITY 2022 

September 2, 2023  September 3, 2022 

$ 

4,062 

$ 

– 

– 

4,062 
(26) 

4,036 
(4,036) 

– 

11,875 

11,875 
(132) 

11,743 
(11,743) 

– 

$ 

$ 

$ 

$ 

$ 

$ 

During the second quarter of Fiscal 2023, the Company reached an agreement to amend the syndicated 
credit agreement (Credit Facility 2021) with its existing lenders providing bank financing of $9.5 million. The 
facilities include a $5.0 million term loan, a $2.5 million revolving credit facility, and $2.0 million in additional 
short-term financing. The facilities bear variable interest rates of BA plus 4.50% and mature in November 
2023. The  facilities  feature updated  financial conditions, including  minimum  cash balance  and financing 
related  covenants.  The  term  loan  is  repayable  in  quarterly  installments  of  $313  thousand  with  a  bullet 
repayment of the  balance  of $4.1  million at the end of the term in November 2023. As at September 2, 
2023,  no  amount  was  drawn  from  the  revolving  facility.  The  total  drawn  credit  facility  is  presented  as  a 
current liability. 

16. 

CONVERTIBLE DEBENTURES 

2028 Debentures 

On February  6, 2023, the  Company issued  12,675 convertible unsecured subordinated debentures (the 
"2028  Debentures")  at  a  price  of  $1,000  per  Debenture  for  gross  proceeds  of  $12.7  million.  The  2028 
Debentures mature on February 6, 2028 (the "Maturity Date") and bear a fixed interest rate of 12.5% per 
annum. The interest portion for the period commencing on the issuance date and ending in February 2025 
will be capitalized semi-annually and convertible at a price equal to the volume weighted average trading 
price of the Common Shares on the TSX for the five (5) consecutive trading days ending on the date on 
which such interest portion becomes due, plus a premium of 50%. As of February 6, 2025 and until the 
Maturity Date, the interest portion will be payable semi-annually in cash. 

The 2028 Debentures are convertible into common shares of the Company at the option of the holder at 
any time prior to the close of business on the earlier of the last business day immediately preceding the 
Maturity Date and the last business day immediately preceding the date specified for redemption by the 
Company at a price of $0.75 (the "Conversion Price") per common share. 

As of February 6, 2026, Goodfood may repurchase the non-converted portion of a 2028 Debenture at an 
amount of the principal and accrued interest plus an amount providing the holder with an internal rate of 

25 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

return  (IRR)  equal  to  18%  for  the  period  during  which  such  Debenture  will  have  been  outstanding.  The 
holders may require a repurchase on the same terms upon a change of control of the Company.  

The 2028 Debentures are direct, subordinated unsecured obligations of the Company, subordinated to any 
senior indebtedness of the Company, including the Company's credit facility, and ranking equally with one 
another and with all other existing and future subordinated unsecured indebtedness of the Company to the 
extent subordinated on the same terms.  

The  conversion  option,  net  of  related  issuance  costs  and  deferred  income  taxes,  has  been  recorded  in 
shareholders’ equity for an amount of $0.2 million. Factoring in the 2028 Debentures issuance costs, the 
effective interest rate on the Debentures is 13.5%. 

2027 Debentures 

On February 11, 2022, the Company issued 30,000 convertible unsecured subordinated debentures (the 
"2027 Debentures") at a price of $1 thousand per Debenture for gross proceeds of $30 million. The  2027 
Debentures mature on March 31, 2027 (the "Maturity Date") and bear a fixed interest rate of 5.75% per 
annum, payable semi-annually in arrears on March 31 and September 30 of each year, commencing on  
September 30, 2022. 

The 2027 Debentures are convertible into common shares of the Company at the option of the holder at 
any time prior to the close of business on the earlier of the last business day immediately preceding the 
Maturity Date and the last business day immediately preceding the date specified for redemption by the 
Company at a price of $4.60 (the "Conversion Price") per common share. 

On or after March 31, 2025, and prior to March 31, 2026, provided that the volume weighted average trading 
price of the Company’s common shares on the TSX for the 20 consecutive trading days preceding the date 
on  which  the  notice  of  redemption  is  given  is  not  less  than  125%  of  the  Conversion  Price,  the  2027 
Debentures  may  be  redeemed  in  whole  or  in  part  at  the  option  of  the  Company  at  a  price  equal  to  the 
principal amount thereof plus accrued and unpaid interest. On or after March 31, 2026, and prior to the 
Maturity Date, the 2027 Debentures may be redeemed in whole or in part at the option of the Company at 
a price equal to their principal amount plus accrued and unpaid interest.  

In the event of a change in control, the Company will be required to make a payment to the holders of the 
2027 Debentures in accordance with the make-whole premium provisions set forth by the indenture of the 
2027 Debentures.  

The  conversion  option,  net  of  related  issuance  costs  and  deferred  income  taxes,  has  been  recorded  in 
shareholders’ equity for an amount of $4.5 million. Factoring in the 2027 Debentures issuance costs, the 
effective interest rate on the Debentures is 12.6%. 

2025 Debentures 

On February 26, 2020, the Company issued 30,000 convertible unsecured subordinated debentures (the 
"Debentures") at a price of $1 thousand per Debenture for gross proceeds of $30 million. The Debentures 
mature on March 31, 2025 (the "Maturity Date") and bear a fixed interest rate of 5.75% per annum, payable 
semi-annually  in  arrears  on  March  31  and  September  30  of  each  year,  which  commenced  on  
September 30, 2020.  

The Debentures are convertible into common shares of the Company at the option of the holder at any time 
prior to the close of business on the earlier of the last business day immediately preceding the Maturity 
Date and the last business day immediately preceding the date specified for redemption by the Company 
at a price of $4.70 (the "Conversion Price") per common share. 

26 | P a g e  

 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

On or after March 31, 2023, and prior to March 31, 2024, provided that the volume weighted average trading 
price of the Company’s common shares on the TSX for the 20 consecutive trading days preceding the date 
on which the notice of redemption is given is not less than 125% of the Conversion Price, the Debentures 
may be redeemed in whole or in part at the option of the Company at a price equal to the principal amount 
thereof plus accrued and unpaid interest. On or after March 31, 2024, and prior to the Maturity Date, the 
Debentures may be redeemed in whole or in part at the option of the Company at a price equal to their 
principal amount plus accrued and unpaid interest.  

In the event of a change in control, the Company will be required to make a payment to the holders of the 
Debentures  in  accordance  with  the  make-whole  premium  provisions  set  forth  by  the  indenture  of  the 
Debentures.  

The  conversion  option,  net  of  related  issuance  costs  and  deferred  income  taxes,  has  been  recorded  in 
shareholders’ equity for an amount of $3.7 million. Factoring in the Debentures issuance costs, the effective 
interest rate on the Debentures is 11.76%. 

The following table summarizes the continuity of the Company’s Debentures for the 52 weeks ended:  

Convertible debentures, liability component balance, 

beginning of year 

Net proceeds from issuance of the Debentures (1)(2) 
Accretion interest 
Conversion of the Debentures 
Convertible debentures, liability component balance, end 

of year 

September 2, 2023  September 3, 2022 

$ 

  $ 

27,469 
11,970 
2,489 
(176) 

5,623 
22,048 
901 
(1,103) 

$ 

41,752 

$ 

27,469 

(1)  For Fiscal 2023 issued convertible debentures, issuance costs attributable to the liability component amount to 
$0.4 million. Net proceeds of $0.2 million, including $0.1 million of deferred income taxes, were recorded as the 
equity component. 

(2)  For Fiscal 2022 issued convertible debentures, issuance costs attributable to the liability component amount to       
$1.5 million.  Net proceeds  of $4.5 million,  including  $0.4 million  of issuance  costs  and  $1.6  million of  deferred 
income taxes, were recorded as the equity component. 

The following summarizes convertible debentures for the 52 weeks ended: 

In thousands of dollars 
Reclassification from Convertible debentures liability 

component to common shares                

Reclassification from Convertible debentures equity 

component to common shares 

Deferred income tax expense recognized upon Debentures 

conversion 

Deferred income tax recovery recognized upon Debentures 

issuance 

In number of debentures or common shares 
Number of debentures converted 
Number of common shares issued from converted 

debentures (Note 18) 

Total number of outstanding Debentures, end of period 

September 2, 2023  September 3, 2022 

$ 

176 

$ 

1,103 

20 

11 

72 

210 

45,652 
47,953 

188 

66 

1,561 

1,364 

293,647 
35,488 

27 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

17. 

LEASE OBLIGATIONS 

The following table summarizes the continuity of the Company’s lease obligations for the 52 weeks ended:  

Balance, beginning of year  
Additions and lease modifications 
Derecognition   
Payment of lease obligations (1) 
Interest expense on lease obligations (2) 

Balance, end of year 

September 2, 2023  September 3, 2022 

  $ 

$ 

69,209 
272 
(51,710) 
(5,881) 
1,474 

73,111 
24,615 
(22,302) 
(9,259) 
3,044 

$ 

13,364 

$ 

69,209 

(1) 

(2) 

In  Fiscal  2022,  payment of  lease obligations  includes  $1.0 million  repayment  received for  leasehold incentives 
from a landlord. 
In Fiscal 2022, interest expense on lease obligations includes $0.5 million capitalized in assets under construction 
and none in Fiscal 2023. 

The following table summarizes the contractual undiscounted cash flows from lease obligations: 

As at  

Less than one year 
One to five years 
More than 5 years  

Total undiscounted lease obligations  

Lease obligations balance, end of year 
Current portion 
Non-current portion 

$ 

September 2, 2023    September 3, 2022 
11,024 
40,807 
27,942 

3,457 
10,247   
1,350   

$ 

$ 

$ 

$ 
$ 

15,054   

 $ 

13,364         $ 

2,862   

10,502 

$ 
$ 

79,773 

69,209 

8,468 
60,741 

28 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

18. 

SHAREHOLDERS’ EQUITY 

COMMON SHARES 

The Company is authorized to issue an unlimited number of no par value common shares. 

The movements in common shares were as follows for the 52 weeks ended: 

Balance, beginning of year 
Debenture conversions (Note 16) 
Exercise of stock options (Note 19) 
Restricted share units vested 
Employee share purchase units vested 
Purchased and held in trust through 

employee share purchase plan (Note 
19) 

September 2, 
2023 
Carrying 
amount 

$ 

173,788 
196 
– 
6,475 
3 

Number of 
shares 

75,233,023 
45,652 
– 
1,421,765 
11,283 

September 3, 
2022 
Carrying 
amount  

$  170,094 
1,291 
726 
2,032 
14 

Number of 
shares 

74,647,547 
293,647 
161,707 
231,453 
8,900 

(186,216) 

(93) 

(110,231) 

(369) 

Balance, end of year 

76,525,507 

$ 

180,369 

75,233,023 

$  173,788 

As  at  September  2,  2023,  the  number  of  common  shares  issued  and  fully  paid  was  76,872,271  
(2022 – 75,404,854). 

LOSS PER SHARE 

As at  
Basic and diluted weighted average number of common shares 

outstanding 

September 2,  
2023 

September 3, 
2022 

76,103,206 

74,982,435 

Issued shares from the exercise of stock options, Debenture conversions and share issuance are weighted 
from the transaction date. The purchase of common shares to fund the employee share purchase plan is 
weighted from the transaction date.  

For the year ended September 2, 2023 and the year ended September 3, 2022, the diluted loss per share 
calculation did not take into consideration the potential dilutive effect of stock options, restricted share units, 
unvested  shares  in  connection  with  the  employee  share  purchase  plan  and  the  Debentures  conversion 
option as they are not dilutive. 

29 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

19. 

SHARE-BASED PAYMENTS 

The Company’s share-based payment plans consist of a stock option plan, a restricted share unit plan and 
an employee share purchase plan.  

STOCK OPTION PLAN 

A  stock  option  plan  (the  "Stock  Option  Plan")  was  established  by  the  Company  to  attract  and  retain 
employees, consultants, officers and directors. The Stock Option Plan provides for the granting of options 
to purchase common shares where at any given time the number of stock options reserved for issuance is 
equal  to  10%  of  the  Company’s  issued  and  outstanding  common  shares,  less  any  shares  reserved  for 
issuance under the restricted share unit plan. Under the Stock Option Plan, options generally vest over a 
period of three or four years and expire eight years from the grant date.  

The following table summarizes the continuity of the stock options during the 52 weeks ended: 

September 2, 
2023 
Weighted 
average 
exercise price 

$ 

$ 

4.44 
0.54 
– 
2.98 
4.73 

2.82 

3.98 

Number of 
options 

3,262,799 
1,848,701 
– 
(566,551) 
(515,226) 

4,029,723 

2,252,171 

September 3, 
2022 
Weighted 
average 
exercise price  

 $ 

$ 

4.47 
4.72 
3.03 
5.48 
4.61 

4.44 

4.04 

Number of 
options 

3,174,309 
979,912 
(161,707) 
(541,301) 
(188,414) 

3,262,799 

1,865,747 

Outstanding, beginning of year 
Granted 
Exercised 
Forfeited 
Expired 

Outstanding, end of year 

Exercisable, end of year 

For the 52 weeks ended September 3, 2022, the weighted average share market price of the Company’s 
common shares upon the exercise date of stock options was $7.79. 

The following table provides additional information about the Company’s stock options as at year end: 

Exercise Price 

Less than $2.99 
$  3.00 – 5.99 
$  6.00 – 8.99 

Outstanding, end of year 

Exercisable, end of year 

Number of 
options 
outstanding 

2,167,191 
1,409,242 
453,290 

4,029,723 

2,252,171 

2023 
Weighted 
average 
remaining life  

6.2 
5.3 
5.0 

5.7 

4.7 

Number of 
options 
outstanding 

712,491 
1,821,368 
728,940 

3,262,799 

1,865,747 

2022 
Weighted 
average 
remaining life  

4.0 
6.2 
6.2 

5.7 

5.0 

30 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

Stock options granted during the 52 weeks ended September 2, 2023 had a weighted average fair value of  
$0.31 per option (2022 – $2.33), using the Black-Scholes option pricing model with the following weighted-
average assumptions: 

Expected volatility 
Risk-free interest rate 
Expected life of options 
Common share value at grant date 
Weighted average exercise price 

2023 

66% 
3.03% 
4.8 years 
0.54 
0.54 

$ 
$ 

2022 

58% 
1.54% 
4.8 years 
4.72 
4.72 

$ 
$ 

During  the  52  weeks  ended  September  2,  2023,  an  expense  of  $1.0  million  (2022  –  $1.9  million)  was 
recorded in the consolidated statements of loss in relation to the Stock Option Plan. 

RESTRICTED SHARE UNIT PLAN 

The Company granted to Participants a number of restricted share units ("RSUs") based on the volume 
weighted average trading price of the common shares for the five days immediately preceding the grant 
date. The expense in relation to the RSU Plan is measured at the fair value of the underlying RSU at the 
grant date and is expensed over the award's vesting period. The RSU Plan provides for a maximum number 
of common shares available and reserved for issuance to 10% of the Company’s issued and outstanding 
common shares, less any shares reserved for issuance under the Stock Option Plan. The RSUs are time-
based awards and one third of the amount of RSUs granted will vest upon the continuous employment of 
the Participants on each of the anniversaries of the RSU grant, over a period of three years starting from 
the date of the grant or such other period not exceeding three years as determined by the Board.  

Pursuant to the terms of the RSU Plan, Participants will receive, upon vesting of the RSUs, common shares 
of the Company issued from treasury.  

The following table summarizes the continuity of the RSUs during the 52 weeks ended: 

Outstanding, beginning of year 
Granted 
Vested 
Forfeited 
Outstanding, end of year 

September 2, 2023  September 3, 2022 
625,491 
2,651,498 
(231,453) 
(1,044,820) 
  2,000,716 

  2,000,716 
2,054,907 
(1,421,566) 
(755,729) 
  1,878,328 

During  the  52  weeks  ended  September  2,  2023,  an  expense  of  $2.8  million  (2022  –  $3.9  million)  was 
recorded in the consolidated statements of loss in relation to the RSU Plan. 

As  at  September  2,  2023,  1,779,176  stock  options  and  RSUs  (2022  –  2,276,970)  were  available  for 
issuance. 

31 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

EMPLOYEE SHARE PURCHASE PLAN 

On September 1, 2019, the Company implemented an employee share purchase plan ("ESPP") to attract 
and retain employees and  directors. Under this plan,  employees or directors are  permitted to contribute 
between 1% and 5% of their eligible earnings, up to $10,000 annually, to purchase the Company’s equity 
shares. The Company, in turn, provides a matching contribution equal to 50% of the participant’s personal 
contribution.  Shares  purchased  with  the  Company’s  contributions  become  vested  two  years  from  the 
contribution date. All contributions are used by the plan’s trustee to purchase  equity shares on the open 
market, on behalf of employees. 

The following table summarizes the continuity of the ESPP during the 52 weeks ended: 

Unvested contributions, beginning 

of year 

Contributions 
Vested 
Unvested contributions, end of 

year 

September 2, 2023 

September 3, 2022 

Number of  
shares 

Amount 

Number of 
shares 

Amount 

171,829  $ 
186,216 
(11,283) 

878   
93 
(3) 

 $ 

70,498 
110,231 
(8,900) 

523 
369 
(14) 

346,762  $ 

 968   

171,829 

$ 

878 

During  the  52  weeks  ended  September  2,  2023,  an  expense  of  $0.1  million  (2022  –  $0.1  million)  was 
recorded in the consolidated statements of loss in relation to the employee share purchase plan. 

20.  

SUPPLEMENTAL CASH FLOW INFORMATION 

The following summarizes the changes in non-cash items related to operating working capital: 

As at  

Accounts and other receivables 
Inventories 
Other current assets 
Accounts payable and accrued liabilities 
Deferred revenues 

September 2, 2023  September 3, 2022 

$ 

$ 

(540) 
3,603 
780 
(8,585) 
(1,396) 

(6,138) 

$ 

2,761 
7,434 
(224) 
(21,485) 
406 

$ 

(11,108) 

32 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

The following transactions had no cash impact for the 52 weeks ended: 

As at  

September 2, 2023  September 3, 2022 

Investing activities 
Unpaid fixed assets additions 
Unpaid intangible assets additions 
Capitalized depreciation on right-of-use assets and interest 
expense on lease obligations included in assets under 
construction additions 

Financing activities 
Unpaid debenture issuance costs 

$ 

$ 

− 
− 

− 

6 

$ 

184 
24 

2,061 

$ 

− 

The following had a cash impact in the net cash generated from operating activities for the 52 weeks ended: 

As at  

September 2, 2023  September 3, 2022 

Operating activities 
Payments related to discontinuance of products related to 

on-demand offering 

Payments made for reorganization and other related costs (1)  

$ 

319 
6,275   

$ 

− 
6,319 

(1)  Payments  made  for  reorganization  and  other  related  costs  are  mainly  composed  of  penalties  paid  upon  lease 
termination, employee termination and benefit costs paid as well as external advisors fees paid (refer to Note 6). 

21.  

COMMITMENTS 

Goodfood had commitments under purchase and service contract obligations for both operating and capital 
expenditures. 

The following summarizes the commitments that are not recognized as liabilities: 

As at  

Less than 1 year 
Between 1 and 5 years 
More than 5 years 

September 2, 2023  September 3, 2022 

$ 

$ 

6,539 
1,247 
− 

7,786 

$ 

$ 

9,236 
390 

−        

9,626 

33 | P a g e  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

22. 

FINANCIAL INSTRUMENTS 

Goodfood has determined that the fair value of cash and cash equivalents, accounts and other receivables, 
and  accounts  payable  and  accrued  liabilities  approximate  their  respective  carrying  amounts  at  the 
consolidated statements of financial position date, due to the short-term maturity of those instruments.  

Goodfood determined that the fair value of its debt approximates its carrying amount as it bears a variable 
interest rate at BA plus 4.50% which is a similar market interest rate for financial instruments with similar 
terms and risks. 

The Company determined the valuation of its Debentures at issuance using Level 3 inputs. As at September 
2, 2023, the Company determined that the fair value of its Debentures  approximates $24.8 million which 
was determined based on market trading value.  

23. 

FINANCIAL RISKS 

Credit risk: 

Credit  risk  is  the  risk  of  an  unexpected  loss  if  a  counterparty  to  a  financial  instrument  fails  to  meet  its 
contractual obligation. The Company regularly monitors credit risk exposure and takes steps to mitigate the 
likelihood of this exposure resulting in losses. The Company's exposure to credit risk is primarily attributable 
to its cash and cash equivalents and accounts and other receivables. The majority of the Company’s net 
sales are paid prior to delivery and therefore the main credit exposure  to net sales is with respect to the 
payment processor. The Company's maximum credit exposure corresponds to the carrying amount of these 
financial assets. Management believes the credit risk is limited  given that the Company deals with major 
North American financial institutions and an internationally established payment processor. 

Interest rate risk: 

Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate due 
to changes in market interest rates. The Company’s debt and revolving facility bear interest at variable rates 
which are determined by a base rate set by the lender plus a margin. As a result, the Company is exposed 
to interest rate cash flow risk due to fluctuations in lenders’ base rates. The Company managed its interest 
rate risk by using a variable-to-fixed interest rate swap which matured in November 2021. As interest rates 
on Debentures are fixed, the Company is not exposed to interest rate risk on those instruments. 

Sensitivity analysis for interest rate risk 

An increase or decrease of 100 basis points in the market interest rate would not have a significant impact 
on the Company’s net loss. 

Liquidity risk: 

Liquidity risk is the risk that the Company will be  unable to fulfill its obligations on a timely basis or at a 
reasonable  cost.  The  Company  manages  its  liquidity  risk  by  monitoring  its  operating  requirements.  The 
Company prepares budgets and cash forecasts to ensure it has sufficient funds to fulfill its obligations.  

The Company monitors its risk of shortage of funds by monitoring forecasted and actual cash flows and 
maturity dates of existing financial liabilities and commitments and is actively managing its capital to ensure 
a sufficient liquidity position to finance its general and administrative, working capital and overall capital 
expenditures.  

In order to manage its liquidity risk, the Company constantly reviews its operations and overall business to 
drive efficiencies to form the basis for positive cash flow and long-term profitable growth. The Company 

34 | P a g e  

 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

expects to have sufficient liquidities in order to repay its credit facility when it becomes due in November 
2023.  

This assessment could be affected by economic, financial and future competitive factors, and other future 
events that are beyond the control of the Company. Management’s liquidity assessment could be impacted 
if the actual operational performance is lower than the one used in the forecasted cash flows. 

Capital management 

The  Company's  objective  in  managing  its  capital  structure  is  to  ensure  a  sufficient  liquidity  position  to 
finance its operations and growth and to deliver competitive returns on invested capital. To fund its activities, 
the Company has relied on public and private placements of equity securities, convertible debentures, as 
well as short-term or long-term debt.  

The following are amounts due on contractual maturities of financial liabilities, including estimated interest 
payments as at: 

Total carrying 
amount 

Contractual 
cash flows 

Less than 1 

year  1 to 5 years 

September 2, 2023 
More than 5 
years 

Accounts payable and 
accrued liabilities 

Debt (1)  
Debentures, liability 

component 

$ 

17,993 
4,036 

$ 

17,993 
4,142 

$ 

17,993 
4,142 

−  $ 

$ 
               − 

               − 
               − 

41,752 

64,959 

2,033 

62,926 

               − 

Lease obligations, including 

current portion 

13,364 

15,054 

3,457 

10,247 

$ 

77,145 

$ 

102,148 

$ 

27,625 

$  73,173  $ 

1,350 

1,350 

Total carrying 
amount 

Contractual 
cash flows 

Less than 1 

year  1 to 5 years 

September 3, 2022 
More than 5 
years 

Accounts payable and 
accrued liabilities 

Debt (1) 
Debentures, liability 

component 

$ 

27,104 
11,743 

$ 

27,104 
12,086 

$ 

27,104 
12,086 

  −  $ 

$ 
               − 

− 
               − 

27,469 

45,220 

2,282 

42,938 

               − 

Lease obligations, including 

current portion 

69,209 

79,773 

11,024 

40,807 

$  135,525 

$ 

164,183 

$ 

52,496 

$  83,745  $ 

27,942 

27,942 

(1)  As at September 2, 2023, an interest rate of 7.87% (2022 – 5.34%) was used to determine the estimated interest 

payments on the variable-rate portion of the Company’s debt.  

35 | P a g e  

 
 
 
 
 
 
 
 
 
               
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOODFOOD MARKET CORP. 
Notes to the Consolidated Financial Statements – September 2, 2023 
(Unless otherwise stated, all tabular amounts are in thousands of Canadian dollars) 

24. 

RELATED PARTIES  

KEY MANAGEMENT PERSONNEL 

The Company’s key management personnel have authority and responsibility for planning, directing and 
controlling  the  Company’s  activities  and  consist  of  the  Company’s  executive  team  and  the  Board  of 
Directors. The chief executive officer ("CEO") and the president and chief operating officer ("President and 
COO") are members of the Board of the Company. The CEO is also Chairman of the Board.  

The following table presents the compensation of the key management personnel recognized in net loss: 

Salaries, fees and other short-term employee benefits 
Share-based payments expense 

$ 

2,290 
2,189 

$ 

1,983 
2,931 

For the 52 weeks ended  

September 2, 2023  September 3,2022 

RELATED PARTY TRANSACTIONS 

Related parties of the Company include Directors and key management personnel, their family members, 
and companies over which they have significant influence or control.  

In connection with the issuance of the 2028 Debentures, 2,425 Debentures were purchased by the Board 
members  and  key  management  personnel  at  a  price  of  $1,000  per  Debenture.  In  connection  with  the 
issuance of the 2027 Debentures, 415 Debentures were purchased by Board members at a price of $1,000 
per Debenture. These transactions were recorded at the amount of consideration paid as established and 
agreed to by the related parties. 

36 | P a g e  

 
 
 
 
 
 
 
 
 
 
CORPORATE
INFORMATION

STOCK INFORMATION

Shares listed: Toronto Stock Exchange
Ticker symbol: FOOD
Initial public offering: 2017
52-week high/low : $0.83 - $0.29 
Share price as at November 21, 2023 : $0.42
Common shares outstanding as at September 2, 2023: 76,525,507

TRANSFER AGENT AND REGISTRAR

TSX Trust

AUDITORS

KPMG LLP

LEGAL COUNSEL

Fasken Martineau DuMoulin LLP

INVESTOR RELATIONS

IR@makegoodfood.ca

MEDIA CONTACT

media@makegoodfood.ca

CORPORATE OFFICE

4600 Hickmore Street, 
Saint-Laurent, Quebec 
H4T 1K2

ANNUAL MEETING OF SHAREHOLDERS

Tuesday, January 16, 2024

 Virtual Meeting - Details to Come

MAKEGOODFOOD.CA